Podcasts about Social media marketing

Want to use AI to create LinkedIn content without getting flagged or losing credibility? I interview AJ Wilcox to learn how to use AI strategically at each stage of content creation on LinkedIn.The Ideation-Expertise-Polish Model for AI-Assisted ContentLinkedIn's AI-Powered Live Stream ToolsLinkedIn's AI Ad Creative Tools and the Variation TrapLinkedIn Video Format and Aspect Ratio PerformanceLinkedIn Comments as a Strategic Growth ChannelLinkedIn Posting Frequency and Timing That Maximizes EngagementGuest: AJ Wilcox | Show Notes: socialmediaexaminer.com/738Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thousands of business owners spend years chasing followers, likes, views, and algorithms, only to wonder why none of it is showing up in their bank account.In this episode, I break down 10 social media strategies that are actually designed to generate revenue, not vanity metrics. You'll learn how to use social media to build trust, authority, visibility, community, social proof, and ultimately create more opportunities for people to buy from your business.We'll also look at some of the biggest mistakes businesses make on social media, including random posting, chasing followers without a strategy, ignoring lead generation, failing to build authority, and creating content for the algorithm instead of the customer.The goal of social media isn't to become famous. It's to become trusted. The businesses that win don't just build audiences. They build communities, authority, and movements that lead to revenue and profitability.Social media doesn't fail. Bad strategy does.Subscribe for more practical business, marketing, and growth strategies, and let me know in the comments: which area of your social media strategy needs the most improvement?About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Are you working in your business... or on your business?In today's episode, I'm pointing out 11 red flags that keep entrepreneurs stuck - and no one's safe from these destructive habits (not even me!). From doomscrolling to obsessing over Canva designs, these habits can be sneaky and sabotage your business growth.But don't worry, I've also created a FREE checklist with the 10 daily and weekly fixes that will actually move your business forward massively. These are the same actions that helped me build a 7-figure business - and I'm giving them to you for free.DM me the word PITFALLS (or valkuilen) on Instagram @fastforwardamy or @eigenbaas.be and I'll send you the guide with the 10 fixes so you can work ON the business from now on, or download it on fastforwardamy.com/pitfalls.Or find out what you are spending too much time on as CEO today and what's holding back your growth: use my free 7-Figure Founder Scan at fastforwardamy.com/founderscan.This episode was originally published in April 2025 so references of dates and seasons might be outdated, but the content and strategies are not.If you're already doing multi-six figures and ready to scale with high-level coaching, this is for you. Apply via  forwardamy.com/applicationformeng and let's see if we're the right fit to grow your business to the next level. You want to grow on Instagram but don't know what to post to get more reach and followers. The Audience Challenge gives you 20 ready-to-use reels and carousel templates and the SHARE-framework so you know exactly what to post for 20 days straight. Start immediately at fastforwardamy.com/audiencechallengeFollow me on Instagram for more business and mindset tips: instagram.com/fastforwardamyDiscover my free trainings and ebooks: fastforwardamy.com/freeresources

Msg me about the show!Two launches, two very different results. In this episode, we break down what separates a lucrative launch from a flopped one. This episode is recorded as I realized I'd made some cardinal launch mistakes inside my business.This is Part 1 of a 2 Part series; After you hear all the mistakes in Par1, Part 2 lays out the solution and how to turn around a failing launch for any offer.

On this episode of The Instagram Stories, I'm breaking down the latest insights from Adam Mosseri, the head of Instagram, on how creators can maximize their reach and understand Instagram ranking. This is part four in his series, where Adam shares three key pieces of advice: first, focus on engagement rates, not just total views or likes. He explains that Instagram uses proxies like watch time, shares, and likes to determine interest, so understanding the *rate* (percentage of people who liked or shared after seeing your content) is crucial. I'll also walk you through where to find these insights on your own posts, showing you how skip rate, share rate, and like rate are ranked in order of importance for your reach. Adam's second piece of advice is to experiment. What resonates today might not resonate tomorrow, so keep trying new things. He even mentions `trial reels` as a low-pressure way to test content with non-followers. His third tip is about post frequency: while more posts can mean more reach, it's vital to find a sustainable rhythm to avoid burnout. We also tackle listener questions, starting with an update on the `Edits app beta` for desktop. Adam confirms it's rolling out to a limited number of creators, and I'm personally eager to get my hands on it! For `Instagram Stories`, we discuss `automatic subtitles`. While they're not automatic, Adam demonstrates how easy it is to add them using the `caption sticker` from your sticker tray, giving creators the choice. I recommend adding subtitles to all your content, including song lyrics. Other questions covered include whether Instagram `boosts specific genres` like art or food (Adam says no, it's about user interest), if `blocking someone harms your reach` (it doesn't), or if `deleting old videos or archiving` them affects current reach (also no). We clarify the `restrict feature`, explaining that restricted users can comment, but only you see it unless you approve, and they won't know they're restricted. Finally, Adam addresses using an `old account` to start posting again, advising not to overreact if the first few posts underperform as the algorithm warms up. We wrap up with a look at Meta's new `Muse Charm` hardware and how it can interact with your Instagram account. If you found these insights helpful, follow the show and leave a review! Links:Instagram: Guide to Ranking (Instagram) The Equipment I Use:Microphone: Shure MV7+ USB-C & XLR Podcast Dynamic Mic with Stand (Amazon)Headphones: Samsung Galaxy Buds 3 Wireless Bluetooth Earbuds (Amazon)Laptop: Dell Latitude 7320 Detachable Detachable 2-in-1 Laptop Tablet Touch | 13" (Amazon)Phone: Samsung S25 Ultra with S-Pen included (Amazon) Leave a Review of the Podcast: Apple Podcasts Connect with me on Instagram: @danielhillmediaConnect with me on Threads: @danielhillmediaConnect with me on YouTube: @danielhill_media Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Wondering how to create Instagram Reels that build a loyal following without expensive equipment or hours of editing? I interview Shannon McKinstrie to discover a complete framework for creating authentic, unpolished Instagram Reels that drive engagement, attract followers, and convert viewers into customers.Why Unpolished Content Outperforms Polished Production on InstagramFind the Intersection of Expertise and EnthusiasmUse Identity-Based Hooks to Stop the ScrollWrite Hooks Built on Specificity and PerspectiveVisual and Editing Techniques That Boost Reel RetentionTest Reels Content With Instagram Trial Reels Before Publishing to the FeedGuest: Shannon McKinstrie | Show Notes: socialmediaexaminer.com/737Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nies Cools draait jaarlijks meer dan €1 miljoen omzet met haar online business. Ooit behaalde ze €500.000 omzet uit één webinar met 11.000 inschrijvingen. Toch overwoog ze op een bepaald moment om helemaal te stoppen met lanceren. In deze aflevering vertelt Nies hoe ze haar webinars opnieuw uitvond, hoe ze haar lanceringen tegenwoordig doet en hoe ze haar gezinsleven combineert met haar miljoenenbusiness. Wat je in dit gesprek ontdekt: ✅ De volledige strategie achter haar webinar dat €500.000 omzet opleverde ✅ Hoe je bezwaren zoals "ik heb geen tijd of geld" wegneemt ✅ Waarom en hoe je jouw publiek al vóór je webinar moet opwarmen ✅ Hoe ze vertrouwen opbouwt bij een koude doelgroep ✅ De 20x-formule waarmee ze haar aanbod al vóór de pitch verkoopt ✅ Het allerbelangrijkste element in een webinar (en hoe je dat inzet) ✅ Hoe ze een (gezins)leven combineert met een eigen online business ✅ Nies' gouden tip rondom verkopen Hoofdstukken: 00:00 – Een huis in Kenia en haar man ‘vrijgekocht' 01:15 – Van €200.000 naar €1,2 miljoen omzet 03:54 – Wat Nies haar klanten precies leert 05:33 – €500.000 omzet uit één webinar 06:02 – Hoe ze 11.000 mensen naar haar webinar kreeg 10:22 – De kracht van waarde geven en teasen 11:22 – De ‘clear gap' tussen gratis en betaald 14:40 – Mensen meenemen naar een ‘ja' 17:45 – Bezwaren wegnemen tijdens het webinar 22:06 – Hoe blijf je bij in een snel veranderende AI-wereld? 23:47 – De opbouw van een hele lancering 28:03 – Waarom Nies wilde stoppen met lanceren 30:16 – Live webinars versus evergreen funnels 33:40 – Een business én een gezin runnen 42:06 – Het omzetplafond van €1,2 miljoen 43:41 – Wat voor Nies belangrijker werd dan omzet 45:37 – Nieuwe doelen vinden

Episode 237: Need more Leads and Traffic in your business? This will help: https://join.digitaltrailblazer.com/visibility-labMost SEO advice still treats backlinks like the finish line - but with AI engines like ChatGPT, Gemini, and Perplexity now reshaping how customers find businesses, chasing links the old way is leaving course creators, coaches, and agency owners invisible where it counts.In this episode, Aashish Khakhar teaches us how to earn the kind of visibility that both Google and AI tools actually reward. He breaks down why "unlinked mentions" can matter as much as backlinks, how a lesser-known piece of website code connects your brand's authority across the web, and the outreach strategy that's replaced pay-for-link tactics as the real differentiator — plus how to turn a single idea into ongoing coverage instead of a one-and-done win.About Aashish Khakhar: Aashish brings over a decade of experience in SEO, digital strategy, and e-commerce growth, helping brands drive organic traffic, increase revenue, and optimize digital performance. His work has delivered results such as a 1,500% increase in website traffic, a 33% lift in conversions, and 30% sales growth across e-commerce platforms including Amazon, Noon, Carrefour, and WooCommerce. He has also automated SEO workflows using Python, cutting manual work by 50%.A recognized leader in digital PR, Aashish has secured 35+ media placements on outlets like Yahoo, MSN, and NASDAQ, along with coverage on Health.com, Healthline.com, and Shape.com — all without paid sponsorships. His core expertise spans technical SEO, link building, conversion rate optimization, and sales funnel development, using tools like Google Analytics, SEMrush, and Ahrefs to stay ahead of the latest trends in AI, automation, and searchConnect with Aashish:https://www.healthsparkpr.com/ https://www.linkedin.com/company/healthsparkpr/about/ https://www.linkedin.com/in/aashishkhakhar/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

What if zirconia could look even more like natural teeth? According to Dr. Ed McLaren, “Of all the zirconia's he's tested, the optical properties of Ivoclar's e.max zirconia are the closest to natural teeth.” (And I second that with everything I've see – if Barb does the read) Discover what's redefining the possibilities with IPS e.max Zirconia. Join Dr. Ed McLaren for Zirconia Reimagined—an informative webinar exploring the latest advancements, clinical insights, and practical applications of zirconia in modern dentistry. October 5th @ 7:00 pm. Register today at Vivalearning.com As full-arch dentistry continues to grow, so do the demands on today's dental laboratories. That's why Knight Dental recently launched SimplyARCH Studio, a dedicated production environment built exclusively for full-arch restorations. To support this specialized workflow, Knight invested in an XTCERA milling system and carefully evaluated multiple CAM software solutions before choosing hyperDENT. The decision came down to exceptional milling quality, minimal hand finishing, and impressive production efficiency. But what truly set hyperDENT apart was the implementation process. From the very beginning, the team provided more than software training—they shared the knowledge and experience needed to build an optimized workflow for complex full-arch cases. With proven expertise in advanced milling strategies and laboratory production, hyperDENT helped ensure SimplyARCH Studio was designed for long-term success from day one. This week we head across the pond to Leeds, England, for a conversation with Phil Reddington of Beever Dental Technology lab. Phil's journey into dental technology is one of those stories that sounds completely made up until you hear him tell it. At 15 years old, Phil skipped school, wandered into a dental laboratory, and convinced them to give him a bench test. Armed with a scalpel and a bar of soap, he carved an ornate little bottle and somehow impressed them enough to land himself a job. From that accidental introduction to dentistry, Phil has spent more than 35 years learning, building, and evolving in the dental laboratory world. Phil takes us through his early days working in the lab, learning ceramics and refractory techniques, and eventually taking over his own laboratory. As offshore competition began putting pressure on lab pricing, Phil and his wife made a conscious decision not to compete by simply becoming cheaper. Instead, they invested in equipment, education, and relationships with dentists who wanted to provide high-quality restorative and implant dentistry. That philosophy eventually helped transform the laboratory and allowed Phil to focus on doing the best work possible rather than chasing the lowest price. A huge part of Phil's story is the team he has built around him. We talk about what happens when a laboratory develops a blame culture, why people leave toxic work environments, and how changing that culture can completely change a business. Phil shares his approach to hiring for attitude, creating an environment where people can learn from mistakes, bringing educators into the lab for customized training, and giving his team opportunities to grow. He also talks about remaining fiercely independent when it comes to materials and techniques, allowing different technicians to use the systems that work best for them rather than becoming tied to a single manufacturer. The conversation also dives deep into the technical side of the laboratory, including digital workflows, full-arch restorations, printed try-ins, implant solutions, and the different full-arch options Phil's team provides. One of the highlights is the laboratory's work with thimble bars, a restoration they have become known for and one that Phil considers their premium full-arch product. With a focus on repairability and long-term service, the lab even offers a lifetime guarantee on their thimble bar cases. We also get into the business side of running a laboratory, including marketing through social media and word of mouth, setting realistic turnaround times, knowing when to say no to a case, and the importance of getting the information needed before starting a restoration. Phil explains why sometimes saying “no” is actually one of the most valuable tools a laboratory can have. Dental lab owners and managers — are you spending too much time chasing paperwork, checking portals, tracking cases, and answering doctors asking, “Is my crown done yet?” You didn't start a dental lab to become a full-time paperwork wrangler. LabNCloud is the all-in-one, cloud-based platform built by techs, for techs, with 90+ features to streamline your entire lab — from case tracking and invoicing to shipping, time tracking, doctor portals, and automatic digital file routing. Stop managing chaos and start managing your lab. Visit LabNCloud.com to book your free personalized demo. And mention “Elvis is Handsome” to get your first month free. LabNCloud — the operating system for dental labs. Built by techs, for techs. Hey, listeners—ever wonder what Elvis is doing when he's not recording Voices from the Bench? He's a client rep for Derby Dental Laboratory, out in the field every day doing chairside visits and building relationships. His job is simple—keep doctors happy and keep them coming back. And he couldn't do it without icortica. Right from his phone, Elvis can see sales, remake rates, account notes, risks, and cross-sell opportunities—even before he walks through the door. No spreadsheets. No surprises. Just the info he needs to grow accounts. Stop digging for data and start taking action. Head to icortica.com and schedule your demo today.Special Guest: Phil Reddington.

If you want better social media marketing results in 2027, last year's budget won't get you there. In this episode, Emma breaks down the 3 questions you should be asking before finalizing next year's social media marketing budget. You'll learn why budgeting should start with the role social media is expected to play in the business, whether that means driving awareness, customer acquisition, thought leadership, reputation, or product launches. You'll also hear why you need to budget for the social media environment you are entering, not the one you are leaving behind. Finally, you will walk away knowing why you need to work backward from your goals, identify what needs to change, and fund the social presence you actually want to build, instead of relying on last year's spreadsheet.    Listen in as Emma explains: How business goals should shape your 2027 social media budget Why last year's marketing gaps reveal next year's resource needs Why scaling social media requires budgeting beyond your posts   And much, much more!  

Msg me about the show!It's the antidote to AI, the fastest way to make people like/trust you and the most valuable FREE asset your business has access to: Your personality. And yet so many founders don a corporate-meets-palatable disposition when showing up as the face of their business. WHY!? You could attract the masses by letting your freak flag fly!Today's (Canadian famous) special guest is Marjorie Malpass, Founder of Nerve Strategic. Marjorie has a theory: Business owners who hide behind their products become forgettable. Instead, Marjorie walks us through the self-discovery process all business owners need to take to create an un-ignorable professional brand.In this episode you will also: LAUGH. In a previous life, Marjorie was a stand up comic. She is compelling, hilarious and incredible at teaching through storytelling. When the sound cuts out in this episode - that's because I'm laughing louder than the mic can pick up.Check out Nerve Strategic: https://www.linkedin.com/company/nerve-strategic-inc/home/

Wondering how to use Meta's newest algorithm changes and AI tools to lower your ad costs and improve lead quality? I interview Tara Zirker to discover how Meta's latest updates to ad placements, creative AI, the pixel, and business agents are reshaping what marketers need to control and what they should hand over to the algorithm.Why Meta Is Removing Manual Placement Controls and What Advantage+ Placements Actually DoesThe Andromeda Algorithm and Why Creative Diversity Is Now the Competitive LeverHow the AI-Enhanced Pixel and Product Catalogs Change the Data GameUsing Meta AI at Meta.ai for Account Analysis and StrategyMeta Business Agent and the Rise of AI-Powered Customer InteractionsGuest: Tara Zirker | Show Notes: socialmediaexaminer.com/736Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brands are increasingly looking toward micro and nano creators for social cut-through. Marcus Yong, VP - Global Marketing at travel brand Klook, joins WARC's Rica Facundo to discuss how smaller creators can help target niche segments while still scaling for reach, based on frameworks from WARC's Pace Principle 2.0 research.Guests:Marcus Yong, VP - Global Marketing, KlookRica Facundo, Managing Editor - Asia, WARC For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

Episode 236: Need more Leads and Traffic in your business? This will help: https://join.digitaltrailblazer.com/visibility-labYou've finally cracked lead generation - the opt-ins are rolling in - but sales are stuck at zero. If you're generating leads without converting them, chances are you're stopping the "selling" the moment someone joins your list, and once you stop, it's brutally hard to start again.In this episode, Bradley Rausch teaches us how to turn cold leads into buyers (and buyers into repeat buyers) by staying in constant "selling mode" throughout the entire client journey. He breaks down the emotional stages every new lead and client moves through, why the first 24-72 hours determine whether someone ever buys again, and the surprisingly simple move most coaches skip that builds massive loyalty fast. He also shares exactly when in a client's journey to introduce an upsell—and why timing it wrong is costing you serious revenue.About Bradley Rausch: Bradley is an advisor and “backend profit” partner for founder-led coaching and service-based businesses. He's helped dozens of founders turn chaotic growth into durable, higher-margin revenue without sacrificing their values.Grab Bradley's FREE course HERE: https://go.bradleyrausch.com/freecourse/Connect with Bradley: https://www.bradleyrausch.com www.linkedin.com/in/bradley-rausch/ www.instagram.com/@bradleyyrausch/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

This episode of Hustle Inspires Hustle features Alex Quin and Michelle Chia, graphic designer and creative lead at UADV and a returning voice on the show. Michelle reflects on watching clients arrive with AI tools and ask, half joking, whether the agency was about to be replaced by them, and how her own resistance to using AI in design turned into daily use. What came out of that was a working method: use the tools, never hand them the final call.Alex and Michelle dive into what AI actually replaces versus what it never touches, why every automation burns tokens and needs upkeep, which marketing roles are already getting hit, how AI slop is making everyone's graphics and captions look identical, and the brand bible approach that gives a model something real to work from. They also discuss the one process the agency did automate, why a marketing person is better at running an AI tool than a founder is, and why originality is now the only thing that separates two people producing the same volume. Ultimately, the conversation goes beyond AI tools to explore what happens to a brand when it stops sounding like a human.Episode Outline:[00:00] Meet Michelle Chia and the question every founder is asking about AI[02:10] Why AI burns tokens, needs upkeep, and needs somebody technical[04:30] Which marketing roles are already getting hit: design, copy, web dev[06:40] Curating instead of copy and pasting, and how to keep your own voice[09:00] What AI replaces and what it never will[11:20] Brand bibles, projects, and the one process they did automate[13:10] Closing thoughts and outroWisdom Nuggets:AI Multiplies A Team, It Does Not Replace One: The right setup can make a one person marketing department produce like five people. It still cannot decide what to make, judge whether it landed, or notice when something is off brand. Buy the leverage, keep the human.Your Output Is Only As Good As What You Feed It: A model with no context gives you the average of everyone else's answer. Feed it your case studies, your backstory, your dos and don'ts, and it starts sounding like you. Skip that step and you are publishing the same post as your competitor.Curate The Output, Never Copy And Paste It: Take option A, take option B, build option C out of both. The value you add is the judgment about which parts are actually yours. Anything you paste straight out went out to somebody else too.Build The Brand Bible Before You Build The Automation: Write down who you are, what you do, your process, your tone, your dos and don'ts, and store it where every new chat can read it. That single document is what makes the next answer sharper than the last. Without it you are starting from zero every time.Somebody Still Has To Log In And Turn It On: The best tool in the world does nothing until a person runs it, reads what it reports back, and fixes it when it breaks. A founder rarely has the time, the patience, or the vocabulary for that. That is the job you are still paying a marketer to do.Power Quotes"Don't leave it all up to the robots. Only let them help you get there faster." - Alex Quin"Be a bop in an era of slop." - Michelle ChiaConnect with Michelle Chia:Instagram: [https://www.instagram.com/michellechia/]LinkedIn: [https://www.linkedin.com/in/michelle-chia1/]Connect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinResources Mentioned:ClaudeClaude CodeClaude CoworkChatGPTZapierWispr FlowOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I recently started focusing more on social media marketing, and I continue to gather new information and results.  I want to share some of the results so far and advice on how to seriously make social media marketing work.

On this episode of the Trade Legends Podcast, we're joined by Stick and Jack from Trademark Digital, the no-bullshit marketing agency helping tradespeople and construction brands connect with the people who actually buy from them. We start with the question every marketing agency is being asked: if AI can build websites, write social posts, create adverts and plan a business strategy, why do we still need agencies? Stick and Jack explain why AI is a massive opportunity rather than a threat, how they use it to work faster, and why it will never replace trust, personality or the human support people need when things get difficult.We dig into Trademark Digital's rapid growth, the mistakes they made early on and why they changed their business model several times before finding what worked. They explain why traditional monthly retainers weren't always affordable for sole traders, how that led to the creation of the Trademark Toolbox, and why its community has become far more valuable than they ever imagined. We also discuss tradespeople becoming personal brands, why 10,000 engaged followers can be worth more than 100,000 passive ones, the declining trust in influencer marketing, and why businesses can no longer judge creators by follower numbers alone.Stick also opens up about the reality of being a woman in a male-dominated industry, including being told she wouldn't win a contract because she was female and sitting in meetings where questions directed at her were answered to her male business partner instead. Jack reflects on rebuilding his life after a stroke took him away from carpentry, while together they reveal the long days, constant travelling, missed family time, and moments when running the business nearly became too much. From viral posts and online hate to trade shows, networking and building a community people genuinely want to join, this is an honest conversation about showing up consistently, backing yourself and building a business around people rather than algorithms.

Want to stop paying for distribution and let YouTube's AI find the right audience for your business? I interview Derral Eves to learn how to build a YouTube content strategy that lets the algorithm find and deliver your ideal customers without paid ads.Why Most Businesses Get YouTube Strategy WrongHow to Target the Viewer, Not the CustomerHow to Use a Curiosity Gap to Earn the ClickHow to Build Know, Like, and Trust Before SellingHow to Use Find an Authentic VoiceHow to Choose the Right YouTube Video Format and Engagement MechanismHow to Use YouTube Analytics to Analyze and Adjust Your Content StrategyGuest: Derral Eves | Show Notes: socialmediaexaminer.com/735Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrea Fleming and Regan Bieber return to Farm4Fun to share how their lives and operations have changed since their previous appearances. Regan talks about stepping back into her South Dakota family farm during the COVID era while continuing to grow The Cactus Brand, which she started in high school. Andrea shares how a plan to become a veterinarian ultimately brought her back to the Minnesota family farm, where she now combines cattle, crops, content creation, personal training, public speaking, agritourism, and a few fainting goats. The conversation gets deeper as they discuss the growing disconnect between farmers and consumers. Andrea explains why she decided to publicly stand up for feedlots and modern livestock production rather than letting outdated images define agriculture. Both women believe farmers need to keep showing up, have conversations, and show people what agriculture actually looks like instead of simply throwing facts at them.They also talk about being women in a traditionally male-dominated industry, encouraging daughters to get involved on the farm, and giving young people the opportunity to prove what they're capable of. Andrea shares the personal story behind her message that changing plans doesn't make you a failure, while Regan explains why farming, fashion, business, and creativity don't have to fit into separate lanes. It's a fun conversation about building a life in agriculture without feeling like there's only one way to do it. Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don't forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Brooke & Lauren open up their doors to the public to an experience of which their Hearthmother Journey students get every week: a Hearth Call.In this podcast, they get curious with a podcast listener who wants to serve in birth work and also struggles with vasovagal response to bodily fluids/in certain medical situations - an incredibly real and honest question! Not only do Brooke & Lauren talk about the other ways one can serve women in the childbearing year, they also dig deep into the source of this question and help the question-asker excavate the why behind her fear of having a physical response to sensitive medical situations.Next, they discuss with Jeri the feeling of imposter syndrome in birth work. Brooke breaks open her definition of imposter syndrome and acknowledges how common this is for women called to serve in birth work, and addresses how it may never go away. Lauren goes over the curve of becoming an expert in something: unconsciously incompetent to consciously incompetent to consciously competent.Brooke & Lauren also deep dive into whether or not we should use social media for promoting birth services/businesses. They also chat about how to “invite yourself” into other women's birth spaces while you are a student - the answer may not be what you think!This episode is for you ifYou have been wondering if you can be called to birth work but have a vasovagal response to certain medical scenariosFeel called to birth work but have imposter syndromeWonder if you should use a website or social media to share your birth servicesHow to share with others that you would be open to attending their birthsIf you would like to be part of the next community hearth call, join our online community.Connect:Email us to say hi: hello@hearthmotherministries.comPut in a request for future topics and/or submit a question for future Q&A episodes: Fill out the formApply to tell your birth story on the podcastHang out with us and other Holy Wild Women in our private community (off Facebook): https://hearthmotherministries.app.clientclub.net/communities/groups/community/home?invite=6a3acb7b9e1f37cda3920fb6Become a holy, wild birthkeeper with us inside Hearthmother JourneyFrom Lauren:InstagramMidwifery consults: Email rootedinedenpma@gmail.comFrom Brooke:InstagramTrust God, Trust Birth Workshop - a 5-part high-level roadmap to a confident home birth (pay what you can)Faith-Filled Home Birth Workshop - a free, 3-part video series delivered to your inboxEmbrace Birth Journey - comprehensive and holistic faith-based home birth preparation (courses + private community)Sister Birth: The Podcast - short, beautifully scripted episode to encourage your along the wayIntro and Outra Music Credit -Betty Dear By Blue Dot Sessions is licensed under a Creative Commons License.

Eddie Maalouf is the founder and CEO of BAD Marketing, an agency generating roughly $18 million annually, and an entrepreneur behind multiple businesses including Scoville Hot Chicken.Before building his agency, Eddie became the top sales rep by volume at Lifetime Fitness and later helped generate an additional $1 million in profit for his family's businesses.In this episode, Eddie explains the sales systems, marketing strategies, hiring decisions, and organic content playbook that helped him scale from struggling to acquire clients to working with major brands including Yeezy. He also breaks down how he negotiated a restaurant business from a $1 million asking price to a $130,000 deal.Follow Eddie Maalouf:Instagram: instagram.com/eddiemaaloufBAD Marketing: badmarketing.comScoville Hot Chicken: scovillechicken.comHosted on Ausha. See ausha.co/privacy-policy for more information.

Maradith Frenkel left her dream job as a film studio executive when her son's eczema sent her searching for a better baby sleeper. She couldn't find one, so she built Little Sleepies instead—bootstrapped, ad-free for over a year, and now beloved by a community of more than 500K loyal customers. For more on Little Sleepies and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Before you spend money on paid social media marketing, make sure your creative is ready to convert.In this video, Steve P. Young breaks down the most important step to take before launching paid ads on Meta, TikTok, Instagram, Facebook, or YouTube: creative research and testing.You'll learn:✅ Why your ad creative can make or break a paid campaign✅ The key metrics to watch, including hook rate and hold rate✅ How to use SocialPeta for competitor ad research✅ How to find trending ad creatives and study winning campaigns✅ How to analyze competitors' ad spend across Meta, YouTube, and other channels✅ How to turn successful ad patterns into new creative ideasIf you're building an app or game and planning to scale with paid ads, this is a framework you can use to research, test, and improve your campaigns before wasting thousands on ads that never had a chance.Have a question about running paid social media campaigns? Leave it in the comments.Planning to scale your app or game globally?SocialPeta provides deep insights into global advertising trends, localized creatives, and competitive strategies, helping growth teams expand into new markets with confidence.Start your data-driven expansion at:https://socialpeta.com/en?utm_source=appmasters&utm_medium=partner-0825

Episode 235: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditMost online business owners rely on crowded, expensive traffic sources—paid ads, social posts, referrals—where competitors can outbid them and results dry up overnight.In this episode, Philip Ganz teaches us how to build a lead-generation asset that keeps producing without ongoing ad spend or content upkeep. He breaks down a research-driven method for identifying what your ideal customers are already searching for, why owning the right digital "address" beats fighting for ad placement, and how a simple, no-frills approach consistently outperforms flashy, feature-heavy sites. He also shares a hard lesson on protecting your competitive edge as you scale.About Philip Ganz: Phil Ganz is a residential mortgage professional and digital innovator with over 24 years of industry experience and more than one billion dollars in funded loans. As President, Owner, and Founder of Next Wave Mortgage, LLC, he leads a premier wholesale brokerage focused on elite service and transparent lending solutions, and he holds licenses across major markets including California, Florida, Massachusetts, Texas, New Hampshire, Pennsylvania, Georgia, Rhode Island, and Colorado.Phil pairs deep lending expertise with a forward-thinking digital marketing approach, architecting and managing a network of over 200 real estate and mortgage-focused microsites that use AI, SEO, and advanced webhooks to automate lead generation and streamline borrower workflows. Known for his focus on consumer education and tech-driven solutions, he continues to reshape the independent brokerage space for homebuyers and industry partners alike.Connect with Phil:https://www.nextwavemortgage.com/ https://www.instagram.com/askamortgageexpert/ https://www.tiktok.com/@askthemortgageexpert https://www.facebook.com/philipganz https://www.linkedin.com/in/askthemortgageexpert/ https://www.youtube.com/@MakefloridayourhomeWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Sponsors: ◦ Visit Buildertrend to schedule a demo ◦ Marvin Windows and Doors ◦ Sub-Zero Wolf Cove Showroom Phoenix ◦ CCS Registration Connect with Noah Bergland: ◦ https://www.neonlionmedia.com Connect with Brad Leavitt: Website | Instagram | Facebook | Houzz | Pinterest | YouTube

Gen Z is forcing brands to rethink how they earn attention, build trust and stay relevant with a generation that has never known a world without smartphones, social media and unlimited access to information. On this episode of Brand Slam, hosts Steve Rosa and Joe Kayata sit down with members of our 2026 (add)prentice class to hear directly from Gen Z about what brands are getting right, what they are getting wrong and what marketers should be paying attention to next.The episode features summer interns Katie, Hailee, Nabiha and Thomas, representing our marketing, content strategy, design and video teams. Together, they offer a firsthand look at how their generation thinks about social media, influencers, brand loyalty, design, long-form content, shopping habits and the expectations shaping the next era of marketing.‍The conversation shifts to brand communication. Gen Z expects more than one-way messaging. They pay attention to authenticity, peer influence, creator credibility and how brands show up across different platforms. From Trader Joe's to Red Bull, the interns share examples of brands that resonate with them, along with the mistakes that can quickly cause younger consumers to tune out.‍That perspective matters for marketers trying to build relevance with younger audiences. Reaching Gen Z is not simply about following trends or adopting the newest platform. It requires understanding how people consume information, form opinions and decide which brands deserve their attention and loyalty.Have an idea for a guest? Reach out at brandslam@addventures.com.

Want to run TikTok ads but find the Ads Manager interface overwhelming and the learning curve too steep?​ I interview Melissa Laurie to learn how TikTok's latest AI tools, including Agentic Hub, Symphony Creative Studio, and Content Suite, can simplify ad creation, automate campaign management, and help produce high-performing short-form video content.TikTok's Agentic Hub and MCP Open the Door to AI-Powered Ad ManagementAI Skills That Give Marketers a Shortcut to Expert-Level Campaign ManagementSymphony Creative Studio Generates Video Ads From Briefs, but Human Oversight Remains EssentialContent Suite's AI Search Simplifies Competitive Research and Creative IdeationHow to Structure Short-Form Video That Outperforms AI-Generated ContentGuest: Melissa Laurie | Show Notes: socialmediaexaminer.com/734Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Offline-Stores, TikTok Shop, KI-Content und Community-Building: Der E-Commerce fordert D2C-Marken immer wieder neu heraus. In dieser Folge spricht Karo mit Alisa Jahnke, Mitgründerin und CEO der Schmuckmarke Purelei, über den Weg von der ersten 500-Euro-Investition zu einem E-Commerce-Unternehmen mit knapp 70 Millionen Euro Jahresumsatz. Wie hat Purelei den Wandel von reinem Social-Media-Marketing hin zu eigenen Offline-Stores in München, Köln und Palma gemeistert? Welche Rolle spielen die eigene App und das etablierte Subscription-Modell für die langfristige Kundenbindung? Und warum sorgte die erste Live-Shopping-Session auf TikTok Shop bei Purelei für Ernüchterung? Alisa teilt außerdem ihre praktischen Erfahrungen mit KI in der Content-Produktion, verrät die Internationalisierungspläne für die kommenden Jahre und erklärt, warum der direkte Kontakt zur Community und ein strategischer Markenaufbau für Purelei unverzichtbar bleiben. Das Gespräch im Überblick: (1:30) 10 Jahre Purelei: Von 500 Euro zu 70 Mio. Umsatz (9:58) Vom Social-Media-Marketing zum eigenen Offline-Store (18:46) App, Loyalty-Programm & Subscription-Modell (28:57) Ernüchterung beim TikTok Live-Shopping (31:36) KI-Einsatz in der Content-Produktion (36:53) Internationalisierung & Zukunftspläne This podcast uses ad tracking. Learn more via Spotify Ad Analytics terms of service and Podstars privacy policy.

Episode 234: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditManual LinkedIn outreach might get you a trickle of leads, but scaling it consistently -  without burning your network or getting flagged - is another story entirely. Most business owners send the wrong messages to the wrong people, then give up after one follow-up, leaving real revenue on the table.In this episode, Toby Blatchford Tagg teaches us how to turn LinkedIn into a predictable lead-generation machine. He breaks down the data mistakes that quietly sabotage outreach campaigns, the follow-up sequence most people get wrong, and where AI genuinely helps (and where it can get your profile flagged).About Toby Blatchford-Tagg: Toby Blatchford-Tagg is the Managing Director of The Lead Lab, where he helps businesses across Europe, North America, the Middle East, and Asia fill their calendars with qualified meetings through bespoke LinkedIn DM campaigns at scale. He built the company around one core promise: connecting businesses with qualified leads who are actually ready to buy, combining verified data, powerful digital platforms, and experienced content writers to turn LinkedIn from a doomscrolling feed into a sales engine. The approach has delivered up to 40x ROI for long-standing clients and 500+ leads generated monthly.Toby's background spans sales, email marketing, market research, and even AI calling before he turned his focus to LinkedIn outreach over the past decade. He's also invested in a range of startups spanning recruitment, entertainment, and personal care. That breadth of experience makes him a sought-after voice on sales, modern outreach strategy, the future of LinkedIn prospecting, and the difference between busywork and real appointment setting — helping both individuals and businesses build a more predictable pipeline through data, targeting, and outreach discipline.Schedule your FREE LinkedIn Outreach Review: https://calendly.com/the-lead-lab/free-reviewConnect with Toby:http://www.theleadlab.com/ https://www.linkedin.com/in/toby-blatchford-tagg-50975518/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Text me!If you are not using social media to market your business, then what are you even doing? We live in a digital age and when people find out about your business or what you do... they go look you up. They google you or get on Facebook at find your company page. And if your profile is not optimized or you do not have recent content out there, bye bye. You've lost of potential client or customer. Because you have less than 3 seconds to capture their attention. So it needs to be crystal clear..... who you are, what you do and how you can best serve them and help them overcome a problem. Support the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE

Lost your motivation on social media? Know you "should"  be posting but keep dragging your heels, and aren't sure why? This episode is your reset button.Jenna breaks down exactly why business owners hit a motivation wall on Instagram — and gives you real, doable ways to climb out of it, no matter which root cause is behind yours.

This episode of Hustle Inspires Hustle features Alex Quin and Gina Ulmos, media personality, journalist, podcast host, and author of Mis 200 Citas. Gina reflects on her decades-long career across television, Univision, and radio, and how an unexpected career transition gave her the opportunity to reinvent herself as an author. She shares how nearly 200 real dating experiences after a 16-year marriage, combined with lessons from therapists, psychologists, love coaches, and her own interviews, ultimately inspired her book.Alex and Gina dive into modern dating, Bumble, first-date expectations, red flags, personal safety, scams, self-worth, and how social media has changed the way relationships begin. They also discuss Gina's experiences interviewing major figures like Cristiano Ronaldo, how her journalism background helps her read and vet people, and why cultural compatibility and life experience matter in relationships. Ultimately, the conversation goes beyond dating to explore reinvention, embracing uncomfortable change, and why it's never too late to start a new chapter in your career or personal life.Episode Outline:[00:00] Meet Gina Ulmos and the story behind Mis 200 Citas[04:25] Leaving radio and turning life experiences into a book[09:00] 200 dates, Bumble, rejection, and finding love online[13:30] First-date expectations, money, boundaries, and red flags[18:20] Dating safety and protecting yourself when meeting strangers[23:30] How Alex met his wife and Instagram vs. dating apps[28:25] Self-worth, childhood patterns, and choosing better partners[35:05] Interviewing Cristiano Ronaldo and using journalism skills in dating[39:00] Vetting dates, background checks, scams, and trusting your instincts[41:05] Cultural compatibility, travel, relationships, and Mexico[46:05] Career reinvention, losing your safety net, and embracing change[49:00] Why it's never too late to find love[50:52] Closing thoughts and outroWisdom Nuggets:Don't Ignore the Red Flags Because You Like the Person: Attraction can make people justify behavior they would immediately recognize as problematic in someone else. Pay attention to inconsistencies, pressure, dishonesty, and actions that don't match someone's words.Treat Dating Like an Interview: Gina learned from a love coach to think about dating similarly to filling an important position. Would you keep interviewing someone who consistently shows up late, lies, acts inconsistently, or doesn't share your values? Chemistry shouldn't eliminate standards.Self-Worth Changes Who You Choose: The relationships we pursue can reflect how we see ourselves. Understanding childhood experiences, emotional patterns, boundaries, and what you're actually searching for can help prevent repeating the same relationships with different people.Losing Your Safety Net Can Create Your Next Chapter: Leaving a stable media career was uncomfortable for Gina, but it also created the time and urgency that helped her finally write her book. Sometimes the change you didn't ask for becomes the push you needed.You Either Win or You Learn: Not every relationship, career move, or chapter will work out the way you expected. That doesn't automatically make it wasted time. Experiences can become lessons that prepare you to make better decisions moving forward.It's Never Too Late to Find Love: Gina's own family gives her a unique perspective on modern dating across generations. Her mother encouraged her to date, Gina found her favorite person through Bumble, and her daughter also found a relationship through the platform.Power Quotes“You're not gonna land a good job, a good relationship if you don't have self-worth.” - Alex Quin“Changes are good. You either win or you learn.” — Gina UlmosConnect with Gina Ulmos:Instagram: https://www.instagram.com/ginaulmosLinkedIn: https://www.linkedin.com/in/gina-ulmos-90b18657/Website: https://ginaulmos.com/Connect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinBooks Mentioned:Mis 200 Citas — Gina Ulmos [https://amzn.to/4hYgaZx]How to Market Your Restaurant Online — Alex Quin [https://amzn.to/4gA6GRU]Digital Marketing Dictionary — Alex Quin [https://amzn.to/46xv7dP]Polo's Day at the Park — Alex Quin [https://amzn.to/46vUpcg]Resources Mentioned:BumbleSpokeoGina Ulmos' La Fórmula Luego de Mis 200 CitasSOS NewsOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to create video content that builds real audience relationships and drives sales? I interview Daryn Strauss to learn how to structure a binge-worthy video series using proven storytelling frameworks that turn casual viewers into loyal customers.Why Video Series Content MattersThe 4H Formula for Structuring Individual Videos for an Educational Video SeriesHow to Use Your Origin Story in Educational Video Series: The Story Vault & Re-HookingThe Golden Series Formula for Creating a Video SeriesHow to Choose a Repeatable Video Series FormatGuest: Daryn Strauss | Show Notes: socialmediaexaminer.com/733Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Every business is now competing for attention and I believe the fastest-growing businesses are learning to think like media companies.In this episode of The $100M Entrepreneur Podcast, I break down how I use content to build attention, trust, authority, and ultimately more customers. I'll show you how podcasts, videos, newsletters, books, and social media can become business assets that keep working long after you create them.I also share how to build a content flywheel, repurpose one idea across multiple platforms, and use AI to make content creation more efficient.Because the goal isn't simply to create more content. It's to build trust, own attention, and turn that attention into business growth.Subscribe for more strategies on scaling your business, building demand, and creating long-term growth.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Are you posting every single day and still feeling invisible? In this episode, Crissy breaks down why being a one-platform wonder is quietly costing you visibility, leads and sales. The feed creates speed and the long game builds your name, and you need both.Doors to Visible and In Demand open in September. Details https://thevisibleceo.com/visibleindemandOMNI - Become Known, In Demand, and Confidently VisibleWith a visibility strategy that works harder than you do.OMNI is your group coaching experience where you learn how to create visibility that works harder than you do. A strategic blueprint to become discoverable on the feed, search and AI. https://thevisibleceo.com/omni Website: thevisibilityimpactshow.comBrand: thevisibleceo.com Instagram: instagram.com/itscrissyconner TikTok: tiktok.com/@crissyconner Facebook: facebook.com/crissyconner YouTube: youtube.com/@CrissyConner LinkedIn: linkedin.com/in/crissyconner 

Episode 233: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditIf you're a coach, course creator, or agency owner, chances are you're stuck explaining your business in complicated, jargon-heavy language that leaves potential clients confused instead of convinced - and confused people don't buy. Worse, when your message doesn't stick, you're forgettable, and referrals never happen.In this episode, Sharlene Lynch teaches us how to turn your "messy brilliance" into simple, branded visual frameworks that make your offer instantly clear and memorable. We dig into why visuals dramatically outperform words for retention, how to build a client journey that lets people self-select where they fit, and why this approach can even become a trademarkable, sellable asset in your business.About Sharlene Lynch: Sharlene is a business strategist and visual model architect who helps experts turn what they know into offers the market understands, values, and buys.With decades of experience across speaking, facilitation, and business strategy, she specializes in turning complex thinking into structured, scalable solutions. Known for her clarity, depth, and precision, Sharlene's clients call her the missing link between being good at what they do and finally getting paid like it.Register for Sharlene's Expert Authority Masterclass HERE: https://go.thinkrapt.com/expert-authority-masterclassConnect with Sharlene:https://thinkrapt.com/ https://www.linkedin.com/company/thinkrapt/ https://www.facebook.com/ThinkRAPT https://www.instagram.com/thinkrapt https://www.youtube.com/c/ThinkRAPTWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Are you posting every single day and still feeling invisible? In this episode, Crissy breaks down why being a one-platform wonder is quietly costing you visibility, leads and sales. The feed creates speed and the long game builds your name, and you need both.Doors to Visible and In Demand open in September. Details https://thevisibleceo.com/visibleindemandOMNI - Become Known, In Demand, and Confidently VisibleWith a visibility strategy that works harder than you do.OMNI is your group coaching experience where you learn how to create visibility that works harder than you do. A strategic blueprint to become discoverable on the feed, search and AI. https://thevisibleceo.com/omni Website: thevisibilityimpactshow.comBrand: thevisibleceo.com Instagram: instagram.com/itscrissyconner TikTok: tiktok.com/@crissyconner Facebook: facebook.com/crissyconner YouTube: youtube.com/@CrissyConner LinkedIn: linkedin.com/in/crissyconner 

Curious which of Instagram's latest features can help small businesses reach new audiences? I interview Elizabeth Marberry to learn how to use Instagram's caption, music, and audio updates to expand your reach and engagement.Instagram's TV App Expansion and What It Means for MarketersUsing AI-Powered Stories Effects and Keeping Stories AuthenticSwapping Audio on Published Posts and CarouselsHow Adding Music to Instagram Carousels Unlocks the Reels FeedCreating Multi-Caption Carousels and Strategic Carousel ContentGuest: Elizabeth Marberry | Show Notes: socialmediaexaminer.com/732Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode of Hustle Inspires Hustle features Alex Quin and Richard Wang, the 25-year-old entrepreneur behind Northern Dumpling Kitchen, as they unpack what it really means to step into a family business, carry forward your parents' legacy, and build something bigger than yourself.Richard grew up in the restaurant industry after his parents immigrated to Canada and spent decades working their way up from difficult beginnings. Although Richard studied finance, his long-term plan was always to return to the family business. Today, he's helping operate the restaurant while working toward one of his biggest goals: helping his father work less and eventually retire.The conversation dives into Richard's decision to document the journey publicly, including the renovations, cooking, long hours, language barriers, frustrations, and behind-the-scenes realities of running a restaurant. After roughly 200 days of consistent posting, his content began reaching audiences far outside his local community, with his Instagram following jumping from around 8,000 to 50,000 in approximately two weeks.Alex breaks down why Richard's content works so well and how founder-led storytelling can create an emotional connection that traditional advertising often struggles to replicate. They also get tactical about restaurant growth, discussing OpenTable, Google Business, Toast, email and SMS marketing, customer retention, experiences, and the systems restaurants can use to generate more revenue without massive advertising budgets.Beyond marketing, Alex and Richard discuss money, mentorship, real estate, investing, learning from older entrepreneurs, documenting family recipes, improving communication across generations, and staying grounded while building a business. Ultimately, the episode is about family, entrepreneurship, and what happens when a new generation decides not only to preserve what their parents built, but to take it further.Episode Outline:[00:00] Intro and how Alex discovered Richard's story[03:00] Growing up in the restaurant industry and choosing the family business[06:30] Taking over responsibilities, leadership, and language barriers[10:30] Why Richard's vulnerable storytelling connected with people[14:00] His parents' immigrant story and building a life in Canada[17:30] Family legacy, helping his dad retire, and financial goals[21:00] Money, investing, mentorship, and lessons for young entrepreneurs[23:30] Restaurant growth strategies: OpenTable and Experiences[27:00] Google Business, Toast, email, SMS, and customer retention[30:00] Cooking, communication, and improving his Mandarin[32:00] Going from 8K to 50K followers and founder-led content[34:15] Preserving family recipes and building for the next generation[35:30] Richard's message to immigrants and young entrepreneurs[37:05] Closing thoughts and outroWisdom Nuggets:Your Story Can Be More Powerful Than Your Product: Richard's audience didn't grow because he pretended the restaurant was perfect. People became invested because they watched him struggle, learn, improve, and fight to build something meaningful for his family.Consistency Doesn't Always Pay Off Immediately: Richard spent roughly 200 days building his audience before experiencing a major breakout. His growth from around 8,000 to 50,000 followers happened rapidly, but it was built on months of consistent work.Founder-Led Content Creates Emotional Investment: When customers understand who is behind a business and why they're building it, the relationship becomes deeper than a transaction. People begin rooting for the person as much as the company.Small Systems Can Create Big Revenue: Restaurants don't always need massive advertising budgets. Reservation platforms, Google Business, customer data, email, SMS, and better retention systems can create meaningful incremental revenue.Learn the Business From the Inside Out: Richard isn't only trying to market the restaurant. He's learning to cook, communicate with staff, improve operations, understand the finances, and master the details that make the business work.Protect the Knowledge Your Family Built: Recipes, techniques, processes, and lessons that exist only inside someone's head can disappear. Documenting them turns years of experience into something the next generation can preserve and improve.Diversification Creates Stability: Business, real estate, and stocks can perform differently at different times. Building across multiple areas can create more stability than relying entirely on one source of income.Legacy Is Bigger Than Money: Helping your parents doesn't necessarily mean forcing them to stop working. It's about building a situation where they work because they want to, not because they have to.Power Quotes“Founder-led content drives people, and it plugs at the heartstrings.”— Alex Quin“I'm doing some big things right now, but this is really only the beginning.”— Richard WangConnect with Richard Wang:Instagram: https://www.instagram.com/northern_dumplingkitchenTikTok: https://www.instagram.com/@thedumplingprinceConnect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinBooks Mentioned:How to Market Your Restaurant Online — Alex QuinProfit First — Mike MichalowiczOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI is already part of brewery marketing, from content planning to social posts, but using it the wrong way can weaken your brand and erode trust. In this conversation, we'll dig into where AI actually helps, where it hurts, and how breweries can use it without losing their voice. We'll look at real examples of AI in copy, visuals, and scheduling, explore how different generations recognize and respond to AI driven content, and pull in real world perspectives from the Craft Beer Professionals community so the conversation stays grounded in what's actually happening in taprooms and marketing teams today.BrewedAt is a Local Beverage Events & Marketing company specializing in Social Media Marketing, Event Marketing, Experiential Events, and B2B & B2C Advertising Campaigns — all with a focus on connecting brands with the next generation of drinkers.Our mission is to bridge the gap between the current beverage landscape and Gen-Z consumers, using the BrewedAt brand to create fresh, memorable experiences that engage new audiences.Join us in person for CBP Connects TampaDecember 7-9, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/

Episode 232: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditAI tools like ChatGPT and Google's AI Overviews now decide which businesses get recommended, and which get filtered out before a customer ever sees them. If your brand's online reputation isn't dialed in, you could be invisible in the answers AI gives your future clients, no matter how good your product is.In this episode, Nick Baxter and Robert Battle of QCK teach us how to get AI to recommend your business over the competition. They break down what's really different between SEO, AEO, and GEO, why reviews now matter more than keywords, and a strategy most owners never check.About Robert Battle: Robert is the founder and CEO of QCK, a fully remote digital marketing agency he built from the ground up to nearly $6M in annual revenue in under four years. QCK works with DTC and ecommerce brands across wellness, supplements, and lifestyle verticals, specializing in SEO, AI search, conversion optimization, and performance marketing. Robert leads a team of 55 people and has become a go-to voice on how brands can win organic and AI-driven traffic in an increasingly competitive search landscape.Connect with Nick and Robert: https://qck.co/ https://www.instagram.com/qckmarketing/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

These are clips highlighting some of the topics discussed in the full episode! Check it out if you want a bite-sized version of the full episode.  Scissor cutting specialist, hair educator, and entrepreneur @tylerrcarlson shares his journey from Massachusetts to Huntington Beach, California, where he built a new clientele from scratch in just six months. Tyler discusses the power of social media, finding your niche, rebooking clients, pricing with confidence, and creating a strong client experience. He also shares valuable insights on staying consistent, understanding your value, and navigating the challenges of building a successful career in the hair industry. This Week's Topics  •  Tyler's Journey from Massachusetts to California and Building a New Clientele •  The Challenges and Rewards of Starting Over in a New Market •  Using Social Media to Attract the Right Clients and Grow Your Business •  Finding Your Niche and Marketing Specifically to Your Ideal Client •  The Importance of Consistency in Content Creation and Marketing •  Rebooking Strategies and Building Long-Term Client Relationships •  Understanding Your Value and Developing a Confident Pricing Strategy •  The Role of Education, Growth, and Continued Learning in the Hair Industry •  Overcoming Industry Challenges and Staying Authentic in Your Business   Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out 'The Hair Game Podcast' playlist. Our podcast thrives on the opinions of you, the listener... if you have a moment (and you are an Apple user), please leave us a rating & review on the Apple podcasts app or iTunes! Here's what you do: Scroll down to 'Ratings & Reviews' Click on the empty purple stars (5 is the best)! Click on 'Write a Review' and let us know what you love most! Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance! FOLLOW US @thehairgamepodcast @salonrepublic @loveerictaylor FOLLOW TYLER  @tylerrcarlson  For information on Tyler's upcoming 2-Day Hands-On Precision Cutting Course in Boston, MA on September 20–21, as well as additional education and business mentorship opportunities, visit tylercarlsonhair.com.

Scissor cutting specialist, hair educator, and entrepreneur @tylerrcarlson shares his journey from Massachusetts to Huntington Beach, California, where he built a new clientele from scratch in just six months. Tyler discusses the power of social media, finding your niche, rebooking clients, pricing with confidence, and creating a strong client experience. He also shares valuable insights on staying consistent, understanding your value, and navigating the challenges of building a successful career in the hair industry. This Week's Topics  •  Tyler's Journey from Massachusetts to California and Building a New Clientele •  The Challenges and Rewards of Starting Over in a New Market •  Using Social Media to Attract the Right Clients and Grow Your Business •  Finding Your Niche and Marketing Specifically to Your Ideal Client •  The Importance of Consistency in Content Creation and Marketing •  Rebooking Strategies and Building Long-Term Client Relationships •  Understanding Your Value and Developing a Confident Pricing Strategy •  The Role of Education, Growth, and Continued Learning in the Hair Industry •  Overcoming Industry Challenges and Staying Authentic in Your Business   Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out 'The Hair Game Podcast' playlist. Our podcast thrives on the opinions of you, the listener... if you have a moment (and you are an Apple user), please leave us a rating & review on the Apple podcasts app or iTunes! Here's what you do: Scroll down to 'Ratings & Reviews' Click on the empty purple stars (5 is the best)! Click on 'Write a Review' and let us know what you love most! Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance! FOLLOW US @thehairgamepodcast @salonrepublic @loveerictaylor FOLLOW TYLER  @tylerrcarlson  For information on Tyler's upcoming 2-Day Hands-On Precision Cutting Course in Boston, MA on September 20–21, as well as additional education and business mentorship opportunities, visit tylercarlsonhair.com.

Wondering why your Instagram content isn't converting the way it used to? I interview Ellen Mackenzie to discover a three-part Instagram marketing strategy for 2026.Why Instagram Feels Different in 2026How to Create Natural-Feeling Instagram Reels for MarketingHow to Create Natural-Feeling Instagram Carousels for MarketingHow to Find Your Format Mix and Posting Cadence With Instagram MetricsHow to Amplify High-Performing Organic Instagram Posts With Paid AdsGuest: Ellen Mackenzie | Show Notes: socialmediaexaminer.com/731Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we dive into turning organic social media communities into real business growth and revenue.  Tessa May Marr, founder and CEO of Marr Media Group, shares how a social-first approach helps DTC brands move away from siloed marketing and build integrated flywheels across organic, paid, and email channels.  She also reveals strategies for using YouTube Shorts, turning negative comments into loyal customers through hands-on community management, and using customer sentiment data to drive conversions. Topics discussed in this episode:  How to turn social communities into real revenue. What causes brands to post without making sales. Why organic and paid social belong in one flywheel. How to test content organically before paying to scale. What metrics reveal real buyer intent over likes. Why YouTube Shorts outperforms other video platforms.How active community management converts negative users. Why consumer behavior dictates custom channel strategies. What customer sentiment data tells you about content. Why email and social must work together for growth.  Links & ResourcesWebsite: https://www.marrmediagroup.com/LinkedIn: https://www.linkedin.com/company/marr-media-group/Instagram: https://www.instagram.com/marrmediagroup/TikTok: https://www.tiktok.com/@marrmediagroupGet access to more free resources by visiting the show notes at https://tinyurl.com/y4zucpf7I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Curious which new LinkedIn features can help your brand reach entirely new audiences? I interview AJ Wilcox to learn how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond your existing network, and how to use AI on LinkedIn without getting flagged.Using LinkedIn Collaborative Posts & Creator MarketingUsing LinkedIn Campaign Manager Brand Kit for AdsUsing LinkedIn Collaborative Posts to Drive Reach Beyond Company PagesUsing AI-Powered People Search for All US UsersUsing the LinkedIn Creator Marketplace: How to Pitch B2B Influencers & Thought LeadersUnderstanding LinkedIn's In-Network vs. Out-of-Network AnalyticsGuest: AJ Wilcox | Show Notes: socialmediaexaminer.com/730Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to turn casual Instagram photo slides into a consistent lead generation system? I interview Katelyn Rhoades to learn how to use Instagram carousels to build a loyal following, generate leads, and drive sales without ever hitting record on a Reel.Why Instagram Carousels Outperform Reels for Many CreatorsChoosing the Right Visual Style for Instagram CarouselsWriting Instagram Carousel HooksStructuring the Instagram Carousel Story ArcTurning Instagram Carousel Engagement Into RevenueGuest: Katelyn Rhoades | Show Notes: socialmediaexaminer.com/729Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewersWhy YouTube on TV Changes MarketingOptimize Your Channel Banner and Thumbnails for TVCreate Longer, Episodic Content for the Couch AudienceUnderstand YouTube's New Unique Reach MetricPrepare for Ask YouTube and AI-Powered Search on TVTake Advantage of YouTube's TV Commerce FeaturesGuest: Liron Segev | Show Notes: socialmediaexaminer.com/728Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.