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Todd Shapiro, CEO of Manhattan and Long Island based Public Relations Firm, joins John Catsimatidis & James Flippin as they substitute for Sid Rosenberg, to discuss a variety of topics with radio hosts from 77 WABC. Shapiro provides updates on Mayor Adams, currently traveling for business, and reflects on the positive state of New York City, highlighting reduced crime rates and bustling activity at Penn Station post-COVID. The conversation also includes light-hearted banter about personal anecdotes such as Shapiro's towed car and humorous reflections on Jewish and Greek cultural practices. Shapiro praises the radio station's success and its hosts' significant influence, mentioning their participation in a White House Christmas party, and ends with a nod to an upcoming book party for Dr. Siegel. Learn more about your ad choices. Visit megaphone.fm/adchoices
Send us a textIn this episode, Carla Johnson joins host Jason Mudd to discuss how brands can use curiosity to drive innovation and ideation.Tune in to learn more!Meet Our Guest:Our episode guest is Carla Johnson, keynote speaker and Innovative Architect at Think Labs. She's the author of “RE:Think Innovation” and has helped companies like Amazon, Dell, Intel, and Hilton embrace change and generate stronger ideas.Five things you'll learn from this episode: How breakthrough ideas form and why you must push past the obviousHow to turn “no” into momentum and a steady flow of stronger ideasWhy curiosity mattersHow the “What I Like” and “What I Wish” method improves ideasHow fresh perspectives transform PR and communication Quotables“We all like interesting things. We like stories that are clever, that are memorable, and the more memorable you make that story, the easier it is for somebody to share.” — @Carla Johnson“The beautiful thing about that whole process of coming up with the ideas, sharing the ideas and socializing them, talking about what they could look like, doesn't mean that you'll need that idea right now. But every corporate communicator, PR person, media relations person has needed an amazing idea at a drop of a hat.” — @Carla Johnson“People come to our profession for answers on how to solve something, or ‘How do I tell the story?' Or ‘How do I fix this situation?' But oftentimes, this diabolical need to answer the question really limits the creativity and innovative thinking that we're able to put into it.” — @Carla Johnson“When we hear about creativity and innovation, the term we always hear is about connecting the dots. And what we don't think about is in order to have dots to connect, we have to collect those dots.” — @Carla Johnson“If we have unlimited resources, we better be creative and responsible with those resources.” — @Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Carla JohnsonCarla Johnson helps organizations break out of conventional ways of thinking. She helps teams think bolder so they can create massive momentum and deliver a bigger impact much faster. She's the author of 10 books, including the bestseller “RE:Think Innovation.” She's worked with companies like Amazon, Dell, Intel, and Hilton on embracing change and welcoming new ideas. All of this has helped them transform their businesses, get people excited about the work they do every day, and deliver a level of results they never imagined possible. Guest's contact info and resources:@carlajohnson.co on InstagramCarla Johnson on FacebookCarla Johnson on LinkedInSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Political analyst David Heurtel is a counsel at Fasken with experience in Government and Public Relations, Environment, Climate Change and Immigration. He can be heard regularly on Montreal Now with Aaron Rand.
Copper State of Mind: public relations, media, and marketing in Arizona
Abbie Fink and Adrian McIntyre look back at their Top 10 most popular podcast episodes of 2025 to identify the key themes, trends, and industry shifts that will impact public relations in 2026.They talk about how PR and media are undergoing rapid transformation due to technological advancements and societal changes. Issues such as authenticity, trust, and influence are recurring themes in the discussion, along with the manipulation of public opinion, the impact of AI on the profession, and the decline of traditional journalism. Read the transcript and notes for this episode on our website. Key Takeaways The media landscape is shifting with the decline of traditional journalism and the rise of niche digital platforms, requiring new strategies for engagement. Building genuine trust through authentic storytelling and transparent communications is crucial for brands in the current climate. Public relations strategies must adapt to focus on influence and relationship-building rather than traditional celebrity endorsements. AI is changing how media and communications are handled, presenting both challenges and opportunities for growth. Developing leadership skills and fostering a culture of trust within organizations can enhance both internal and external communications. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”
Who's Really Writing the Stories That Shape Our World?This week, we dive into the high-stakes power play unfolding in Hollywood as Netflix and Paramount battle to take over Warner Bros. What looks like a blockbuster business deal is, in fact, a global struggle over who gets to shape the stories that define how we think, feel, and remember.Farzana explores the soft power implications of the deal, asking what happens when control of cultural narratives shifts to private or even foreign-backed hands. Doug examines the potential impact on creators, especially if Netflix, known for tight content licensing, wins control of vast historical archives. David brings in insider chatter from Hollywood, where some fear the deal could spell the end of cinema as we know it.Also in this episode, we unpack why the UK is launching a legal PR offensive to keep English law as the gold standard for global deals and how Singapore is emerging as a serious contender.Plus, is the US hurting its tourism brand with new visa requirements demanding access to social media history? And what can Australia's ban on under-16s using social media teach us about digital policy and parental reality? Listen For3:53 How would this merger reshape global storytelling and soft power?6:58 Why is the UK promoting English law as a global standard?10:12 What makes Singapore law a serious competitor to English law?15:39 Will new US visa rules scare away global travelers and harm tourism?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channel Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show
Ann has a holiday visit with Hayden Crawford (Director of Public Relations at Collin Street Bakery). We get some new music from Jacob Price Zazz, and a new Act Locally Waco from Elizabeth Riley. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Dr. Tracy Baynes, founder and CEO of STEP (Student Expedition Program), shares her journey from oceanography to education, focusing on empowering low-income high school students in Arizona. She discusses the challenges these students face, the importance of family support, and the transformative experiences provided by STEP. Dr. Baynes emphasizes the significance of hard work, internal motivation, and creating generational change through education, while also inviting listeners to get involved with her nonprofit organization.CHAPTERS(00:00) Introduction to Dr. Tracy Baines and STEP(02:37) Connecting Oceanography to Education(05:51) The Launch of STEP and Its Mission(10:00) Comprehensive Support for Students(12:03) Challenges Faced by Students(15:38) The Role of Family Support(21:06) Overcoming Doubts and Building a Nonprofit(23:26) The Importance of Education and Lifelong Learning(28:25) Creating Generational Change Through Education(29:13) Getting Involved with STEPRESOURCES Dr. Tracy BaynesSTEP Expedition and College PrepInstagramCONNECT WITH ANDREAAndreadelacerda.comGet Your Business AuditInstagramLinkedIn. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications, and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine, as well as her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, COL Rob Thelan discusses the US Army's Information Warfare (IWAR) Branch. IWAR aims to integrate the IO (Information Operations) and PSYOP (Psychological Operations) communities into a unified, conventional force branch. Other topics include: U.S. lagging behind adversaries like China and Russia in IO funding and the need to break down "stovepiping" within the U.S. information operations community; the State Department's Global Engagement Center and filling the void with respect to mis/dis-information; and military public affairs evolution. Recording Date: 19 Nov 2025 Research Question: Rob Thelan suggests an interested student or researcher examine: Where else are we falling behind our adversaries and how do we make up ground – especially with respect to operations in the information environment? Resources: Cognitive Crucible Podcast Episodes Mentioned #106 Mike Taylor on the Global Engagement Center Art of War by Sun Tzu The Fire of the Dragon: China's New Cold War by Ian Williams Link to full show notes and resources Guest Bio: Colonel Robert M. Thelen is currently the chief of staff of the Department of the Army Strategic Operations Directorate (DAMO SO). Previously, he was the Department of State Senior Military Advisor to the Bureau of Public Diplomacy and Global Public Affairs office of Foreign Information Manipulation and Interference (R/FIMI). Colonel Thelen completed a War College Fellowship at the Near East South Asia Strategic Studies Center at National Defense University. Prior to War College he was assigned to the Joint Staff J39 (Deputy Director for Global Operations DDGO) as Chief Special Activities Division (SAD). He was also assigned to the US Special Operations Command (SOCOM) J39 Information Operations (IO) Division as the Chief of Special Activities. He also served at the US Africa Command (AFRICOM) J39 Information Operations (IO) Division after earning a Master Degree in Public Administration from Harvard University's John F. Kennedy School of Government. He previously served as the G7 Information Operations Officer for the Second Infantry Division, stationed at Camp Red Cloud, Republic of Korea. He was also assigned to Fort Hood's III Armored Corps as a G35 Future Operations IO Planner and deployed to Afghanistan in 2013 where he lead an international team of IO planners for the Future Operations G35 of the ISAF Joint Command (IJC). Before joining III Armored Corps, COL Thelen served with the U.S. Army Forces Command's Operations Division Watch team where he was instrumental in establishing the IO section within the G-3/5/7. Colonel Thelen has had a long and diverse military career, bringing a plethora of military experience to the Department of State. While still a junior in high school, he enlisted in the Illinois Army National Guard as a photo journalist. Four years later, he attended Officer Candidate School and commissioned as a Second Lieutenant after graduating from Illinois State University with a Bachelor of Science degree in Public Relations. He then relocated to Washington, D.C., where he pursued a career with the federal government while continuing to serve in the Virginia Army National Guard's 29th Infantry Division as the Commander of Headquarters and Headquarters Company, as well as an aide-de-camp to the Commanding General. COL Thelen was transferred to Atlanta, Georgia where he joined the Georgia Army National Guard and the 124th Mobile Public Affairs Detachment. In 1997 he was mobilized, deployed and attached to the 1st Infantry Division 2-2 Infantry in Bosnia-Herzegovina, serving as the Task Force 2-2 Public Affairs Officer. He remained on active duty through the Active Guard and Reserve (AGR) program where he served in Stuttgart, Germany with the European Command J37 NATO Exercise Branch and performed Operations Center duties during the Kosovo Campaign. Following this assignment, he returned to Atlanta and served in the G-3/5/7 Training Division at the U.S. Army Forces Command and the Executive Officer to the 2-star senior Army National Guard Advisor. He was then selected to serve as the Battalion S3, Assistant Professor of Military Science (APMS) at the Georgia Institute of Technology (Georgia Tech) ROTC program, and then as the Coordinator for the Georgia National Guard's State Partnership Program with the Former Soviet Republic of Georgia. During this time he also commanded the 124th Mobile Public Affairs Detachment. After command, he attended Command and General Staff College (CGSC) at Fort Leavenworth, Kansas and was then assigned as the Brigade S3 Plans officer at the 48th Infantry Brigade. COL Thelen was then assessed to active duty as an Information Operations officer and continues to serve. COL Thelen is married to Alexis (Layton-Moore) and has three children, Jake, Rachel and Robert, Jr. He has owned and operated a real estate investment firm and is an active member of the Harvard Kennedy School Alumni Association. About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain. For more information, please contact us at communications@information-professionals.org. Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn. Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post
Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim TrebilcockIn this episode of Brands, Beats and Bytes, hosts DC and LT sit down with beverage industry legend Jim Trebilcock, the former Chief Commercial Officer and CMO of Dr. Pepper Snapple Group and Keurig Dr. Pepper. This isn't just a marketing conversation; it is a masterclass in resilience and business strategy from a man who started his career sorting bottles and driving a delivery truck in a parking lot.Jim pulls back the curtain on some of the most pivotal moments in beverage history. He reveals the "Tracks of My Tears" story behind 7UP's decline against the juggernaut of Sprite, details the high-stakes negotiation where Dr. Pepper almost lost the College Football Playoff sponsorship to Coca-Cola , and shares the humbling lesson of his biggest product failure, 7UP Gold.Packed with hard truths about the "self-inflicted" irrelevance of modern CMOs and the dangers of the "LinkedIn Factor," this episode is essential listening for anyone who wants to understand the art of the deal, the science of execution, and the power of humble leadership.Key Takeaways: The "Ground Up" AdvantageThe 7UP vs. Sprite Case StudyThe "Self-Inflicted" CMO CrisisThe "LinkedIn Factor"A Billion-Dollar Negotiation LessonEmbracing FailureStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
The guest on the latest, wide-ranging edition of The PR Week podcast is Dan Bartlett, executive vice president of corporate affairs at Walmart. He joins the podcast during an important week for Walmart, after the retail giant eschewed the New York Stock Exchange for the Nasdaq. Bartlett talks about that and discusses the communications skills and preparation ethic of Walmart CEO Doug McMillon. He also reflects on his time crafting the public communications strategy of former President George W. Bush. Plus, the biggest marketing and communications news of the week, such as the latest from Omnicom's acquisition of Interpublic Group, Publicis Groupe's 100th birthday celebration, the affordability debate and new communications leaders at Duolingo and Insulet. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Bongiwe Zwane spoke to Basil Manuel - Executive Director of the National Professional Teachers' Organisation of South Africa (NAPTOSA) and Biki Lepota, Umalusi Senior Manager for Public Relations and Communications
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Explore how social media quietly shapes our spending, stress levels, and financial perceptions. From targeted ads and FOMO to lifestyle comparisons and impulsive buying, Dr. Juan Mundel Ph.D., Associate Professor of Advertising and Public Relations at Michigan State University, breaks down the subtle psychological triggers behind our online habits. Dr Mundel also shares practical tips to build awareness, resist impulse spending, and protect your financial wellbeing in a digital world designed to influence you.
Vous aimez notre peau de caste ? Soutenez-nous ! https://www.lenouvelespritpublic.fr/abonnementUne émission de Philippe Meyer, enregistrée en public à l'École alsacienne le 7 décembre 2025.Avec cette semaine :Jean-Louis Bourlanges, essayiste, ancien président de la Commission des Affaires étrangères de l'Assemblée nationale.David Djaïz, entrepreneur et essayiste.Antoine Foucher, consultant, spécialiste des questions sociales, auteur de Sortir du travail qui ne paie plus.Nicole Gnesotto, vice-présidente de l'Institut Jacques Delors.Chaque semaine, Philippe Meyer anime une conversation d'analyse politique, argumentée et courtoise, sur des thèmes nationaux et internationaux liés à l'actualité. Pour en savoir plus : www.lenouvelespritpublic.frHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
Todd Shapiro, CEO of Manhattan and Long Island based Public Relations Firm, joins John Catsimatidis & James Flippin as they substitute for Sid Rosenberg, to discuss Bruce Blakeman's announcement to run for governor in New York State next year. Shapiro emphasizes Blakeman's strong Republican support base in Nassau and Suffolk counties, arguing that this area is crucial for any GOP victory in New York. He praises Blakeman as a relentless and popular figure in the Republican party. The discussion also touches on Governor Hochul's stance on MAGA, her political decisions, and the overall state of politics in New York City. Learn more about your ad choices. Visit megaphone.fm/adchoices
In every corner of the world the public mood is shifting, sometimes quietly and sometimes all at once. Climate anxiety, pandemic fears, economic pressure, geopolitical tension and a surge in concern about data security have all reshaped what people expect from companies. For organizations trying to build trust across borders the rules keep changing. What mattered in 2019 did not matter in 2021. What mattered last year may not matter next year. And unless communicators understand these shifts they will miss the signals that determine whether a message lands or falls flat.That is why this conversation with Steve Shepperson-Smith is so valuable. Drawing from Vodafone's 75,000+ annual reputation data points and RepTrak's million-strong global dataset, Stephen shares compelling insights on the critical 60/40 split between capability and character, and why the latter matters more than ever in polarized, politicized times.Listen For4:37 What does global data say about what drives reputation today?6:52 Have public views on social and environmental issues shifted?8:41 Are ESG and DEI labels now hurting more than helping?10:57 Why is data security now a top consumer concern?16:38 How can brands stay local in a divided global landscape?20:40 Answer to Last Episode's Question from Andy WestGuest: Steve Shepperson-Smith, VodaphoneLinkedInRate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Political analyst David Heurtel is a counsel at Fasken with experience in Government and Public Relations, Environment, Climate Change and Immigration. He can be heard regularly on Montreal Now with Aaron Rand.
Brought to you by HispanicMPR.com
In this podcast, Mary Sullivan, co-founder of Sweet but Fearless, talks with Jennifer Kaplan, Owner, Evolve Public Relations and Marketing, to explore what it really takes to follow your passion and why the journey often requires a few calculated risks along the way. Jennifer shares her unapologetic philosophy that fear is the real "F-word," the one that keeps too many of us from stepping into what we truly love. Together, Mary and Jennifer dive into protecting your most expensive commodity, your time, and embracing the power of saying no without guilt. This episode is a reminder that the world doesn't need a more polished version of you… it needs the real you. Jennifer Kaplan founded Evolve Public Relations and Marketing in 2010, driven by the goal of connecting with her clients to understand and meet their needs. She brings years of start-up experience, dating back to 2005, when she co-founded PRIME 3, LLC. MORE ABOUT JENNIFER KAPLAN: Website: Evolve Public Relations & Marketing LinkedIn: Jennifer Kaplan ABOUT SWEET BUT FEARLESS: Website - Sweet but Fearless LinkedIn - Sweet but Fearless
The Roundtable Panel: a daily open discussion of issues in the news and beyond. Today's panelists are Preceptor in Public Speaking, Strategic Communications, and Public Relations for the Faculty of Arts and Sciences at Harvard University Terry Gipson, Executive Director of Communities for Local Power and former White House Advance Lead Anna Markowitz, and Senior Fellow at the American Enterprise Institute Robert Pondiscio.
Welcome to the News Review on the PRmoment podcast. In this weekly show I'm joined by Angie Moxham, and Mark BorkowskiThis is the PR News Review where we look at the biggest news stories of the week from a PR perspective and this week we're talking about rage bait.This week rage bait was named Oxford University Press' Word of the Year for 2025.Before we start, you can now enter the PRmoment Awards. The early entry deadline is 19th December so do take a look at this year's categories and if you enter a few by 19th December, you'll save yourself a few quid. Also, thanks so much to the PRmoment Podcast sponsors the PRCA.
Political analyst David Heurtel is a counsel at Fasken with experience in Government and Public Relations, Environment, Climate Change and Immigration. He can be heard regularly on Montreal Now with Aaron Rand.
For students and families, navigating the world of higher education isn’t easy. Some of the challenges, like student loan debt, have been going on for years. Other challenges come from more recent changes in how the federal government approaches universities. To explore these challenges, we're talking to John Maduko, who was appointed Interim Chancellor of the Connecticut State Colleges and Universities system in June. We'll also hear from Jamal Watson, whose new book is The Student Debt Crisis: America’s Moral Urgency. GUESTS: Jamal Watson: Journalist covering higher education. He’s also Associate Dean of the School of Professional and Graduate Studies and Professor of Strategic Communication and Public Relations at Trinity Washington University. His new book is The Student Debt Crisis: America’s Moral Urgency. John Maduko: Interim Chancellor of the Connecticut State Colleges and Universities system. If you want to learn more about higher education, you can listen to our recent interview with Beverly Daniel Tatum. You can also listen to our 2022 interview with John Maduko.See omnystudio.com/listener for privacy information.
In this conversation, Dr. Eva Altobelli discusses the transformative potential of psychedelic therapy, addressing common misconceptions and emphasizing its benefits for personal and spiritual growth. The dialogue explores the unique challenges faced by women in managing mental health, societal expectations, and the importance of self-care. This conversation concludes with a focus on community support and the necessity of not navigating these journeys alone.. . . EPISODE CHAPTERS(00:00) Introduction to Psychedelic Therapy(03:54) Misconceptions and Benefits of Psychedelic Therapy(06:30) Understanding Client Experiences and Aspirations(11:26) The Role of Women in Mental Health and Self-Care(16:19) Transformational Therapies and Self-Discovery(21:14) Preparing for Psychedelic Therapy Sessions(24:50) Exploring the World of Psychedelics(26:35) The Therapeutic Benefits of Ketamine(29:23) Resilience and Mental Health for High-Achieving Women(31:57) Navigating Boundaries in Relationships(34:36) The Process of Integration in Healing(36:19) Practical Steps for Prioritizing Mental Health(38:57) The Evolution of Mental Health Practices(41:42) Community and Connection in Healing . . . RESOURCES Dr. AltobelliCall or Text: 424-877-1333Get Your Business AuditInsight Timer CONNECT WITH ANDREAAndreadelacerda.comInstagramLinkedIn. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications, and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine, as well as her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!
Album 7 Track 23 - The Alleyoop Advantage w/Gabe LulloIn this episode of Brands, Beats & Bytes, the Brand Nerds sit down with Gabe Lullo—CEO, storyteller, and music lover—to unpack what truly brings marketing and sales into harmony. Gabe shares sharp insights on leadership, storytelling, and why marketers must understand the sales call. DC delivers one of the show's most memorable reflections, comparing Gabe's business brilliance to Jimmy Page's iconic guitar licks—precise, rhythmic, and unforgettable. Packed with wisdom, personal lessons, and practical takeaways, this conversation is a masterclass in aligning teams, communicating with impact, and using stories to drive meaningful connection and momentum.Key Takeaways: Marketing & Sales Must Operate as OneDeliver Hard News ObjectivelyMarketers Should Listen to Sales CallsTreat “No” as Data, Not DefeatBuild the Process Manually Before Adding TechCommunicate in a Simple, Repeatable FrameworkStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Learn more about Michael Wenderoth, Executive Coach: www.changwenderoth.comWhen it comes to taking the next big step in your career, some urge you to follow your passions – while others back a more bare-knuckled approach. But there's a third way, says Mary Olson-Menzel, author of the bestseller “What Lights You Up.” In this episode of 97% Effective, host Michael Wenderoth and Mary talk about the key factors that lead to a fulfilling and successful career, and Mary's 10-step pivot process that has helped thousands of her clients at MVP Executive Development. They debate passion, authenticity, networking – and discuss how to create opportunity during turbulent times. If you're struggling with taking the next big step in your career, this episode is for you.SHOW NOTES:Michael was deeply skeptical about Mary and her message, so why he invited her on the showMary's 10-step pivot program and what led her to write her book“The light is not woo-woo… it is all about what's driving you”Mary address the critique that “following your passion is terrible advice” (Newport, Galloway, Wenderoth)The ven diagram of Ikigai that puts passion in its proper placeCore elemants that drove Mary's career successThe role of curiosity when it comes to pivoting with purposeHow to make opportunities “fall into your lap”How to take advantage – and thrive – in chaotic timesIdentifying gaps: a practical and underused way to be helpful to others - and yourselfHow to overcome fear and stay in the driver's seat of your careerCan sharing your passion at work lead to you being exploited (offered lower pay)?How a “personal board of directors” can help you stay on track – and not get taken advantage ofNo one has a crystal ball, which is why you need to shake the bushes: Great questions to ask, before you join a companyDealing with setbacks: Having champions, mentors – and always a Plan BMary's take on authenticity: What it is, what it is notMary's take on why we still get so many terrible leadersQuiet confidence: How to make sure you and your accomplishments are heard and visible, without seeming like a bombastic, self-promoting jerk?Mary and Michael discuss “threading the line”: how to embrace things that are effective, but may initially feel uncomfortableTop tips on building connection in a remote, distributed worldMary's “Networking Power Hour”For younger professionals: Tips for networking with people 2-3 levels above youNetworking tips beyond the time consuming 1-1Success is personal and changes: How do you define it, and what lights you up? BIO AND LINKS: Mary Olsen-Menzel is the Founder and CEO of MVP Executive Development, and the author of the USA Today National Bestseller “What Lights You Up? Illuminate Your Path and Take the Next Big Step in Your Career.” She is a renowned expert in career and workplace success, with more than 30 years of leadership experience with global organizations across media, tech, healthcare, and sports. Mary earned her MBA from Northwestern University's Kellogg School of Business and a Bachelor's degree in Communications and Public Relations from Illinois State University. Mary lives in West Chester, New York, with her husband and family. She is part of Marshall Goldsmith 100 Coaches, and a regular Guest Lecturer on career development, internships, and workplace success at the NYU School of Professional Studies.Mary on LinkedIn: https://www.linkedin.com/in/mary-olson-menzel-mvpexec/“What Lights You Up?” Mary's bestselling book, and free workbook: www.maryolsonmenzel.comMVP Executive Development: www.mvpexec.comCal Newport's book, So Good They Can't Ignore You: https://calnewport.com/writing/Ikigai: https://en.wikipedia.org/wiki/IkigaiResearch at Duke: How attribution of passion may legitimize the poor treatment of workers: http://dx.doi.org/10.1037/pspi0000190Michael's Award-Winning book, Get Promoted: What Your Really Missing at Work That's Holding You Back https://tinyurl.com/453txk74Watch this episode on video, the 97% Effective Youtube channel: https://www.youtube.com/@97PercentEffectiveAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Send us a textIn this solocast, On Top of PR host Jason Mudd answers Fernandina Beach High School students' questions and shares his PR career journey, experiences, and key insights.Tune in to learn more!Five things you'll learn from this episode:1. How perseverance helped build Axia into the agency it is today2. How integrity shaped Jason Mudd's career, leadership, and long-term reputation3. Why lifelong learning sets great communicators apart in PR and beyond4. The value of genuine relationships in public relations, business, and everyday life5. How setting long-term goals can guide you in owning and running your future business Quotables“One thing about the profession of public relations, you're always getting exposure to new ideas and new information. No two days are the same.” — @jasonmudd“My primary goal and aspiration for what I do is to have a great reputation of providing both valuable and helpful services that companies benefit from.” — @jasonmudd“Growing my agency with integrity and having a reputation of giving back so that we can attract the best talent in the profession, as well as attract the best clients and do some of the best work.” — @jasonmudd“In starting a small business, you've got to do what 99% of the people are unwilling to do themselves. And that's hard by itself.” — @jasonmudd“Think about everything long-term. So, whatever you're doing personally, professionally, think long term about it. Will your future self thank you for what you're doing today?” — @jasonmudd“Regardless of what profession you pursue, always be learning and improving. So improve your communication skills, both verbally and written. Because at the end of the day, that will apply to any profession you're in.” — @jasonmudd“Your integrity and reputation are essential to your success in life, in business, but also in your personal life. People want to do business with people they like, know, and trust.” — @jasonmudd“The greatest compliment for a small business is probably to get a referral. If you know a small business, don't hesitate to leave them an online review or give them a referral because that is the lifeblood of a small business.” — @jasonmuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Contact info and resources:Brightway Insurance PR case studyAdecco Group PR case studyFoundation Financial Group PR case studyFirst Coast Community Bank case stSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Most agencies can tell you how their clients are doing but ask how they are doing and the room gets quiet. The truth is that even the best run firms skip their own checkups. Margins thin out, teams burn out, and culture drifts while the spotlight stays fixed on the next pitch. But what if agencies treated their operations the way a doctor treats a patient, tracking vital signs, diagnosing problems early, and prescribing real solutions before things spiral.From hidden symptoms to running a full-scale agency fitness test, in this episode we look at what separates a healthy firm from one that just looks good on paper. Listen For3:56 What vital signs show if your agency is healthy or just surviving?5:25 Are agency leaders really surprised by their own problems?8:57 Is AI a threat or a tool for agencies to grow?12:25 What four pillars make an agency profitable and strong?18:15 What aha moment helped an agency turn things around?20:03 Answer to Last Episode's Question from Lionel ZetterGuest: Andy West, West of CenterWebsite | Email | LinkedIn | X | Substack Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Join us for a PRessing On in Public Relations conversation with Lindsay Hughes, founder of Tapped In Public Relations, where she helps water utilities and public agencies build trust and communicate their value to the communities they serve. With over 15 years of experience in strategic communications, Lindsay has led PR efforts across nonprofit, tech, and municipal sectors—most recently spending a decade at North Penn Water Authority, where she built the communications function from the ground up. She's managed crisis communications, launched social media channels, led earned media campaigns, and prepared executives for high-stakes public appearances. Her work has earned recognition from the Pennsylvania Municipal Authorities Association, including two Community Outreach Awards in 2024. Through Tapped In PR, Lindsay combines traditional PR expertise with modern tools—including AI—to help utilities move beyond reactive messaging. She's also the co-host of the Authorities On Air podcast, where she educates the public about municipal authorities in Pennsylvania.Tune in for real stories, practical advice, and a dose of PR inspiration. Like, share, and subscribe wherever you get your podcasts! ----------------------------------------------------------------- To track down Lindsay visit: www.linkedin.com/in/lindsayhughestipr www.tappedinpr.com For more information on the PRessing On podcast visit PRressingOnPodcast.com or instagram.com/pressingoninpr/ RMGComm.com DeGravePR.com
This week, we look into the murky ethics of media leaks and their growing role in shaping political, corporate, and cultural narratives. From leaked peace plans that spark international diplomacy to budget details released minutes before parliamentary debate, we dissect whether leaks are ethical whistleblowing or manipulative PR tactics. Farzana argues that leaks often reveal broken internal cultures, while Doug, from a journalistic perspective, explores how leaks are used to test narratives and steer public perception. Also in this episode, David wonders if written reports are becoming relics in a world obsessed with video and visual storytelling. And we ask: Can AI help restore strategic thinking in PR? And should public relations finally be regulated like other professions? Watch/Listen For1:45 How will AI reshape PR, tactically or strategically?5:36 Should PR be regulated like law or finance?9:28 Are media leaks ethical, or just PR strategy?14:33 Can visual storytelling replace traditional comms?22:04 Are algorithms killing media access for everyone?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelFolgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show
Amanda Sirica from Sirica Marketing and Public Relations and The West Farms Mall joins us to talk about hot deals for the holiday season!
In this powerful episode of the UpliftHER Leadership Series on the Self-Care Goddess Podcast, I speak with Erica Rooney — Chief People Officer, keynote speaker, and bestselling author of Glass Ceilings and Sticky Floors. With over 15 years of leadership experience in Human Resource Management, Business Administration, Public Relations, and Management, Erica is on a mission to help professionals break limiting beliefs, overcome imposter syndrome, and end burnout in the workplace for good.This episode dives deep into why work-life balance is a myth, how hustle culture harms women's wellbeing, and what it actually takes to build a life rooted in clarity, courage, and sustainable success. Whether you're navigating stress and burnout in the workplace, struggling with imposter syndrome at work, or searching for practical tools to create harmony in your life, this conversation will inspire and empower you.Here's what we explored in this transformational episode:✅ How to identify and prevent burnout in the workplace before it impacts your mental health ✅ The truth behind work-life balance — why balance is impossible and harmony is the real goal ✅ Healing from imposter syndrome with evidence-based strategies and mindset shifts ✅ Practical tools for managing stress, avoiding burnout, and thriving in demanding work environments ✅ What “be it until you become it” really means in leadership and human resource development ✅ Why feminine leadership — empathy, emotional intelligence, and authenticity — is reshaping modern management ✅ The role of self-care and boundaries in public relations, customer-facing roles, and high-pressure industries ✅ How values alignment supports long-term wellbeing in HRM, marketing management, and corporate leadershipErica's story is a powerful reminder that you can be ambitious and deeply well. You can lead boldly and rest intentionally. Her wisdom invites us to rewrite outdated rules around success, work-life balance, and leadership — especially in today's world of rising stress, workplace burnout, and imposter syndrome.
In this episode, I sit down with Ernst van Zyl, Head of Public Relations at AfriForum, to discuss some of the biggest developments in South Africa during 2025, including the so-called Afrikaner letter and the approach of those who criticize the Afrikaners for wanting to create a future in South Africa. You can support Lex Libertas here - https://www.lexlibertas.org.za/support-us
Trust isn't built in boardrooms or over Zoom. It's built in the quiet moments. A conversation that lingers, a promise kept, a drink shared between people who still believe words matter. In this episode, we explore how the foundations of influence have shifted from handshakes to hyperlinks, and what that means for anyone trying to shape opinion or policy in a world that's forgotten how to connect.You'll hear stories from inside the world of public affairs, where relationships once forged in the late hours of party conferences now play out on screens and social feeds. We unpack why the human side of persuasion still decides who gets heard, who gets trusted, and who gets left behind. Because in the end, every message, every movement, and every bit of influence still comes down to people.Listen For6:42 Can you build real relationships online?9:13 Is polarization killing cross-party lobbying?12:52 Are autocrats on the rise?15:00 How is public affairs different from stakeholder work?16:05 Answer to Last Episode's Question from Guest Nick UsborneGuest: Lionel ZetterWebsite | X | LinkedIn Lionel's new book The Lobbyist Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episode Support the show
In this episode, we sit down with former Drop host and current EMWD Director of Public Affairs, Amanda Fine. We discuss EMWD's communications playbook surrounding FOG (fats, oils, and grease) awareness, and how we work to reach customers before the clog!
(00:00:00) Buddy the Elf takes on New York City in Elf the Musical at The Fulton Theatre. Asia speaks with Broadway star Ben Fankhauser and Director/Choreographer Maura Newberry Greer. (00:22:14) The Pennsylvania Public Relations Society (PPRS) marked its 75th anniversary on November 8, with a celebration in Cumberland County. This year’s celebration also recognized Leslie Gervasio, Director of Communications for the Pennsylvania Turnpike Commission, as the 2025 recipient of the Ernest R. McDowell Award for Excellence in Public Relations, the Society’s highest honor.Support WITF: https://www.witf.org/support/give-now/See omnystudio.com/listener for privacy information.
The Roundtable Panel: a daily open discussion of issues in the news and beyond. Today's panelists are Professor of Political Science at Hartwick College in Oneonta and Co-Director of the Institute of Public Service Laurel Elder, Preceptor in Public Speaking, Strategic Communications, and Public Relations for the Faculty of Arts and Sciences at Harvard University Terry Gipson, Political Consultant and lobbyist Libby Post, and Professor of Government at Dutchess Community College and President of the World Affairs Council of the Mid-Hudson Valley Dr. Karin Riedl.
Discover why public relations is becoming essential as AI algorithms reshape online search. Learn how earned media, thought leadership, and credible content help purpose-driven brands stay visible when traditional SEO strategies fall short in an AI-powered world. Publicity For Good City: Nashville Address: 248 B Jackson Meadows Drive Website: https://publicityforgood.com/
Cormac Smith has worked in Public Relations and Corporate Communications for over three decades. In 2016 he traveled to Ukraine to take up a special appointment as the ‘Strategic Communication Advisor' to Pavlo Klimkin, then the Foreign Minister of Ukraine. He was attached to the British Embassy in Kyiv but was embedded in Ukraine's Ministry of Foreign Affairs, the first foreigner to hold such a position. While in Kyiv, he also advised and provided training for five other government ministries and worked directly with three other cabinet ministers: Health, Education and the Deputy Prime Minister. ----------LINKS:https://defencebrink.uk/https://x.com/CormacS63https://x.com/philipingmbe----------CHAPTERS:----------SUPPORT THE CHANNEL:https://www.buymeacoffee.com/siliconcurtainhttps://www.patreon.com/siliconcurtain----------TRUSTED CHARITIES ON THE GROUND:Save Ukrainehttps://www.saveukraineua.org/Superhumans - Hospital for war traumashttps://superhumans.com/en/UNBROKEN - Treatment. Prosthesis. Rehabilitation for Ukrainians in Ukrainehttps://unbroken.org.ua/Come Back Alivehttps://savelife.in.ua/en/Chefs For Ukraine - World Central Kitchenhttps://wck.org/relief/activation-chefs-for-ukraineUNITED24 - An initiative of President Zelenskyyhttps://u24.gov.ua/Serhiy Prytula Charity Foundationhttps://prytulafoundation.orgNGO “Herojam Slava”https://heroiamslava.org/kharpp - Reconstruction project supporting communities in Kharkiv and Przemyślhttps://kharpp.com/NOR DOG Animal Rescuehttps://www.nor-dog.org/home/----------
What happens when PR meets scandal, tech chaos, and gender bias? This episode of The Week UnSpun is a whirlwind of explosive headlines. The trio of David Gallagher, Doug Downs, and guest host Miranda Mitchell look into the renewed Epstein files controversy and its potential to dominate headlines well into 2025. They unravel Cloudflare's swift crisis response and debate the alleged gender bias in LinkedIn's algorithm. Add a healthy dose of Cracker Barrel branding blunders and viral live-TV moments, and you've got a jam-packed show.Listen For2:03 What's coming with the Epstein files and who could be impacted?6:57 How could media coverage of the Epstein case harm innocent people?10:46 How did Cloudflare's apology turn disaster into a win?13:27 Does LinkedIn's algorithm favor male voices?18:47 Is AI helping or hurting your brand voice? Watch For2:10 What will the release of the Epstein files reveal, and who gets hurt?6:00 Should we worry about innocent people in raw investigative data dumps?13:21 Is LinkedIn's algorithm biased against women, and how do we know?20:02 Will AI kill or save PR agencies in the era of LLMs and brand drift?26:09 Did Cracker Barrel's rebrand backfire, and what's the PR lesson?Guest Host Miranda Mitchell, PretailWebsite | LinkedIn | ContactThe Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available.Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show
What happens when you drop a senior project manager into a room full of attorneys, tribal leaders, political operators, and massive personalities? In this Top Shelf Replay, Kate & Kim revisit one of the most beloved—and re-listened—episodes in PM Happy Hour history: "Stage Direction in the Boardroom" featuring master facilitator Sheila Morago. If you've ever wondered how elite leaders steer complicated, high-stakes conversations without losing their cool (or losing six months of work with one careless comment), this episode is your new playbook. Sheila shares the tools, tactics, and emotional intelligence behind managing senior stakeholders, building trust, engineering alignment, and yes…occasionally staging a fight to get everyone to "yes." Get ready—this episode is full of real-world policy drama, tribal gaming insight, negotiation theater, and powerful lessons for any PM trying to move from "task master" to strategic leader. Great Quotes From the Episode "Never ask a question you don't already know the answer to." "These aren't meetings—they're Kabuki theater." "Nothing brings people together like a common enemy." "If you don't let them vent early, they will vent later—and at the worst possible moment." "Policy takes years. Tech takes a week." What You'll Learn (Key Outcomes) 1. How Senior Leaders Actually Negotiate Sheila breaks down what it takes to orchestrate alignment among executives, attorneys, policymakers, and stakeholders—none of whom work for you, all of whom report to someone powerful. 2. The Secret Skill That Makes PMs Into Leaders How listening (really listening) becomes your most strategic tool at the senior level. 3. Managing High-Stakes Meetings Without Losing Control Why should one person guide the conversation? How to posit their positions to draw out quiet or hesitant stakeholders. How to keep the emotional temperature safe but not silent. 4. The Power of the 'Safe Zone' Why must you create a space where stakeholders can speak unfiltered, off-record, and without fear of political consequences. 5. Relationship-Building: The Long Game Happy hours, lunches, hallway conversations—how the "work between the work" makes the boardroom possible. 6. The Art of the Staged Fight Why conflict must be visible. Why letting people "win" (feel like they won) is essential. Why is the real battle scripted before the meeting starts? 7. Using Common Ground—and Common Foes When "we all want the same thing" works. When "the real enemy is over there" works even better. 8. How to Lock Down Decisions So They Don't Backslide Why immediate execution is key. How implementation momentum prevents second-guessing. 9. Lessons Kate & Kim Learned 8 Years Later Why parts of this episode hit harder after a decade of PM leadership. How letting emotions into the meeting leads to better outcomes. What PMs often overlook when they're new to senior-level facilitation. If you want to level up from "planner of tasks" to leader of leaders, this replay is essential listening. Whether you're negotiating policy, driving enterprise transformation, or just trying to get two teams to agree on anything—Sheila's battle-tested tools will help you steer the room, keep your cool, and bring people with you. ABOUT OUR GUEST, SHEILA MORAGO Sheila Morago is the Executive Director of the Oklahoma Indian Gaming Association. OIGA has 30 member tribes and numerous associate members. Oklahoma now ranks third in the United States in gaming revenue, with 118 casinos ranging from small fuel stops to full resort casinos. Prior to working for OIGA, Ms. Morago was Executive Director for the Arizona Indian Gaming Association. She has also served as the Director of Public Relations for the National Indian Gaming Association, based in Washington, D.C. Ms. Morago began her career in tribal gaming in 1994 when she was appointed Director of Marketing for the Gila River Casinos, where she built the marketing department for this multi-million dollar enterprise and opened two successful tribal casinos. Before joining AIGA, Ms. Morago was Vice President of National Relations for Initial Impressions based in Tempe, Arizona, where she was responsible for all political and public relations for tribal and non-tribal clients. In January 2006, she was named one of 25 people to watch by Global Gaming Business. She was named one of the "Great Women of Gaming" by Casino Enterprise Management in 2004, and inducted into the Indian Gaming Hall of Fame, presented by Indian Gaming Magazine, in 2012. And if you're tired of carrying the emotional labor for your entire project team, come get some backup and community. Join us at: https://pmhappyhour.com/membership © Project Management Happy Hour
Album 7 Track 22 - Crafting Content for the World w/Shaheen Samavati In this episode of Brands, Beats & Bytes, we sit down with Shaheen Samavati, a journalist-turned-entrepreneur, to explore the fearless choices and lessons that shaped her career. From navigating early missteps in translation projects to launching her own company, Shaheen shares how saying “yes” before knowing the outcome, owning your mistakes, and staying true to your voice can create powerful opportunities. Tune in for a candid conversation about storytelling, mentorship, and building a brand with courage and clarity.Key Takeaways: Pull People In with StorytellingCreate the World Before the StoryMentorship MattersOwn Your MistakesFearlessness and Taking the LeapStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
The latest guest on The PR Week podcast is Paul Cohen, CEO of Attention Comms. Cohen launched the firm this year after it spun out of U.K.-based Milk & Honey PR. He talks about U.K.-headquartered firms expanding to the U.S. with varying degrees of success, as well as the trends he's seeing in the current economic and political environment. Plus, the biggest marketing and communications news of the week, including the end of R&CPMK as its staff joins Acceleration Community of Companies; executive moves including the new U.S. CEO of Ogilvy and FleishmanHillard's first chief creative officer in the Americas; and the political and brand implications for McDonald's after President Donald Trump spoke at its Impact Summit. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Talks with TriviumEpisode One – “The Power of Giving: Building a Legacy at Trivium.”Release Date – November 21st, 2025.Summary – In this episode of Talks with Trivium, we explore the impact of generosity from donors and partners in the community to those who give within our own organization.Philanthropy at Trivium is more than financial support; it's about creating opportunities, changing lives, and building a legacy of care that lasts. Join us as we talk about the difference our donors have made, the partnerships thatdrive our mission forward, and what legacy giving means for the future of Trivium. You'll also learn how anyone can get involved and be part of the meaningful change happening every day. Guest Information – Hannah Smith VP of Philanthropy & Public Relations at Trivium Life Services and Sarah Karkowski Director of Annual Giving at Trivium Life Services. Links and Resourceswww.triviumlifeservices.orgDonate to Trivium | Trivium Life Services Call to ActionWant more information on the services offered by Trivium Life Services or how to support our mission? Visit our website at www.triviumlifeservices.org. Podcast and host informationHi! I'm Michelle Schaller, Senior Director of Behavioral Health, your host for this series of podcasts by Trivium Life Services. Each week, I'll be introducing you to real professionals whodedicate their lives to helping others, and individuals who have found hope amidst their struggles with mental health, substance abuse, domestic violence, and those with intellectual and physical disabilities. Our aim is to reduce theprejudices and misconceptions surrounding these challenges and create awareness and understanding in our communities. DisclaimerThe contents of this podcast, including discussions, interviews, and shared resources, are for informationaland educational purposes only. They are not intended to serve as a substitute for professional medical advice, diagnosis, or treatment. AcknowledgementsSpecial thanks to Webberized Inc for their invaluablecontribution to this episode. To learn more about their services visit them at www.webberized.com.
We kicked off the program with four news stories and different guests on the stories we think you need to know about! These two guys in Eastern Massachusetts set world records over and over, and became close friends along the way…Guest: Adam Sandel – one of the two guys – Harvard Law School Climenko Fellow and Lecturer on Law FIRE poll: Record high 74% of Americans say free speech is headed in wrong directionGuest: Nathan Honeycutt - FIRE Research Fellow & Polling Manager On Thursday, the Louis D Brown Peace Institute will be hosting an event at the Statehouse to kick off Homicide Awareness month.Guest: Chaplain Clementina Chery - founded the Louis D. Brown Peace Institute in honor of her son, Louis D. Brown, who was murdered AAA: Nearly 82 Million Americans Projected to Travel over Thanksgiving – Holiday travel forecast.Guest: Jillian Young – Director of Public Relations for AAA Northeast See omnystudio.com/listener for privacy information.
Send us a textIn this episode, Pragya Dubey, Agility PR's VP of Global Services & Analytics, joins host Jason Mudd to discuss how AI is reshaping PR, media intelligence, and measurement for smarter, data-driven strategies.Tune in to learn more!Meet Our Guest:Our episode guest is Pragya Dubey, Agility PR Solutions' VP of Global Services & Analytics. With more than 20 years of experience across three continents, she helps organizations transform media data into meaningful insights that demonstrate ROI and elevate the impact of communications.Five things you'll learn from this episode: 1. How AI is changing the media intelligence landscape and how we can measure it2. Ways PR professionals can use AI to make smarter, data-driven decisions3. What the emerging AI landscape means for PR professionals4. How to use AI to enhance productivity and creativity in PR5. How press releases are regaining power as vital tools for AI-driven search visibilityQuotables“AI is really reshaping the way we are accessing information and our need for information.” — Pragya Dubey“PR teams can be empowered with more data-driven decisions as opposed to basing their decisions on anecdotes, or an impression, or simply instincts – that's the biggest shift.” — Pragya Dubey“AI is the assistant that PR never had that can help public relations professionals work smarter.” — Pragya Dubey"The question to ask is how AI is getting its information. AI is getting that information from the web, from Google, Yahoo, all those aggregator websites and media. So if you're not putting yourself out there more and more, you're missing out on that opportunity to be read and analyzed by AI.” — Pragya Dubey“The press release that we all thought was on life support and losing credibility year after year is suddenly the new sexy PR tool that everybody's talking about again and getting excited about.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Pragya DubeyPragya Dubey is Vice President of Global Services and Media Analytics at Agility PR Solutions, where she leads strategy and client success for media monitoring, measurement, and insights. With over 20 years of experience across Canada, the U.S., and India, she specializes in turning complex media data into actionable narratives that demonstrate ROI and drive smarter decision-making.Since joining Agility in 2006, she has helped clients — including Fortune 500s, governments, and nonprofits — align media analysis with strategic goals. Pragya is a passionate advocate for using meaningful metrics to elevate the role of communications.Guest's contact info and resources:Pragya Dubey on LinkedInAgility PR Solutions websiteAdditional Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
AI can imitate your voice, your words, even your face, but it can't steal your story. What happens when companies hand their storytelling to machines that don't understand who they are? As businesses race to automate, they risk losing the very thing that makes them distinct: the human truth that built their brand.Listen For3:15 How are story, narrative, and voice different?7:00 What is brand drift and how does AI cause it?10:04 Why do people distrust AI-generated content?11:33 How does story protect brand identity?14:54 How can you fight disinformation about your brand?15:25 Answer to Last Episode's Question from Guest Jessica HopeGuest: Nick UsborneWebsite | Email | LinkedIn | Instagram | Link to Nick's CoursesFollow Farzana on SubstackFollow Doug on SubstackCurzon SubstackStories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
You saw “GEO” in the title and almost tuned out, didn't you? Hold that thought. If you work in communications, PR, media, or journalism, this episode might just change how you think about your job.GEO, or Generative Engine Optimization, is not another passing buzzword. It is the next major shift in how information is found, shared, and trusted. It shapes how AI tools like ChatGPT, Perplexity, and Gemini decide which stories and brands get surfaced.In this episode, Muck Rack's CEO and Co-Founder, Greg Gallant, joins me to explain how GEO is reshaping public relations. He walks through how Muck Rack evolved from the early social media boom to the frontlines of AI-driven communications. We dig into how data and generative tools can help communicators strengthen media relationships, measure real impact, and stay relevant in an industry that is changing fast.We talk about:How PR missed the SEO wave and what GEO means for catching upWhy journalists and AI platforms are now gatekeepers of reputationWhat Muck Rack's new Generative Pulse feature reveals about how AI “reads” the newsIf you work in PR, communications, or reputation management, this is not a someday conversation. It is happening right now.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymc...
Cleopatra took over a kingdom, expanded it, captured the heart of the world's most powerful man, and lived one of the most iconic and controversial lives of all time. On this episode, we explore how she did it. 00:00 Caesar's Egyptian Dilemma 02:40 Introduction to Cleopatra 04:30 Cleopatra's Early Life and Education 14:40 Cleopatra's Rise to Power 24:00 The Encounter with Julius Caesar 31:00 The Siege of Alexandria 34:00 Cleopatra's Strategic Moves 49:00 Cleopatra's Public Relations in Rome 54:00 Key Takeaways from Cleopatra's Story --- Sponsors: HTTOTW Premium - For part 2, all endnotes, takeaways, and bonus episodes, subscribe to How to Take Over the World Premium Zashi for Z Cash GainsInBulk.com/ben - Use code Ben for 20% off instantized creatine and more Speechify.com/ben - Use code Ben for 15% off Speechify premium Founders Podcast Coaching --- Stay in touch: Twitter/X: @BenWilsonTweets Instagram: @HTTOTW Email me: Ben@takeoverpod.com Sources: Plutarch's Life of Marc Antony Cassius Dio Volumes V and VI Cleopatra: A Life
Dina Rezvanipour, Founder and President of 3d Public Relations & Marketing, is a graduate from the University of Southern California with a B.A. in Communications. Dina got her start at Fox Studios in the diversity development department, where she helped establish the writers program and organized talent showcases. Dina was at Fox for 6 years before she landed a position at the premiere public relations firm, Distinctive Assets. As the Vice President of Distinctive Assets, she handled all aspects of PR for the company, and was their talent wrangler for the official backstage gift lounges for shows such as; the GRAMMY Awards, Country Music Awards, Latin GRAMMY Awards, Andre Agassi Grand Slam Charity Event, American Music Awards and Teen Choice Awards. Dina moved to New York City in 2011, to further her career in PR and Marketing and launched 3d Public Relations in January 2012. Dina also started her own charity in 2010 called Generation Philanthropy. Generation Philanthropy is a non-profit 501c3 dedicated to raising awareness and funds for charitable programs both locally and internationally in need of supportEpisode OverviewLiz welcomes Dina Rezvanipour, the founder of 3D PR Marketing, for a candid conversation about PR, branding, authenticity, and running a modern agency that aligns with your personal passions. The pair dive into what makes 3D PR different, the importance of authentic visibility, and how to know when you're really ready for publicity.Download Episode TranscriptTopics CoveredAbout 3D PR Marketing:Dina introduces her full-service PR agency, specializing in beauty, wellness, hospitality, and lifestyle brands. She describes their blend of traditional PR (print, online, TV, events, influencers) and why events—especially their 3D Wellness Retreat—are at the heart of their strategy.The Power of Retreats:Dina shares the inspiration behind the 3D Wellness Retreat, which focuses on finding purpose and letting go of limiting beliefs. She curates each event with experts who've helped her personally, making these retreats both impactful and deeply personal.Origin of “3D”:The name comes from Dina's desire to look at brands (and people) from all angles—never just one dimension. Fun fact: it's also a nod to her family, where she, her mom, and her brother all have names starting with “D”.Authenticity in PR and Marketing:Dina and Liz discuss “vanity PR” versus meaningful visibility. They emphasize how authenticity is non-negotiable for long-term success; being visible is only valuable if your message is true to you.When are you “ready” for PR?Dina believes two things are essential: you must be mentally (and energetically) ready to grow, and you need a solid, functional website as your foundation. Without these, PR efforts are wasted.Navigating Client Relationships:Why Dina opts for quality over quantity when choosing clients, and how she believes deeply in having a real, personal connection with those she works with. She prefers a small, mighty team and deeply values client retention and involvement.Industry Insights:Dina shares the realities of PR—rejection, ghosting, and constant “asking”—and the thick skin required to succeed. She debunks misconceptions about PR being all about ego, explaining that even “bad press” can have its value if handled authentically.Working Globally:3D PR works with clients worldwide, many of whom Dina has never met in person—a testament to the power of referral and the importance of building long-term, trust-based relationships.Memorable Quotes“You have to love what you do in PR, because it's so stressful—you need real passion for your clients.” — Dina“Visibility without authenticity or a message is just vanity marketing.” — Liz“Even bad press is still press…you want people talking about you.” — Dina“Quality over quantity, always.” — DinaConnect with Dina Rezvanipour & 3D PR MarketingWebsite: 3dprmarketing.comDina on Instagram: @dinarezvanipour3D PR Marketing on Instagram: @3dprmarketingFor ListenersIf you're thinking about PR, Dina recommends making sure you're genuinely ready to grow and that your online presence is rock solid. If you want to brainstorm or get a sense of how PR can work for your brand, don't hesitate to reach out to Dina! Hosted on Acast. See acast.com/privacy for more information.
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