Podcasts about chief marketing officers

For the first time in its 122-year history, Ford Motor Company has launched a singular global campaign—Ready Set Ford. To mark the occasion, Jim Stengel and The CMO Podcast traveled to Detroit to sit down with Ford's Chief Marketing Officer, Lisa Materrazzo, at the company's cutting-edge NewLab near the iconic Michigan Central station. With two decades at Toyota behind her, Lisa joined Ford two years ago to reinvigorate the brand and prepare it for the future. So tune in as Jim goes behind the scenes of one of the most ambitious—and promising—brand relaunches of the decade, exploring what it takes to reintroduce an iconic company to the world. Ready Set Lisa!---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Speed of Culture, Matt Britton sits down with Linda Bethea, Chief Marketing Officer at Danone North America, to unpack how brands are navigating disruption in the food and beverage industry. From the rise of GLP-1 drugs to the creator economy and AI-powered marketing, Linda shares how Danone is balancing science-backed credibility with cultural relevance. She also reveals her “four C's” of leadership, curiosity, compassion, courage, and conviction, and why brand-building fundamentals matter more than everFollow Suzy on Twitter: @AskSuzyBizFollow Linda Bethea on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

How AI and Data Shape Modern Customer Experience and Engagement  Shep interviews Chris Koehler, Chief Marketing Officer at Twilio. He talks about creating exceptional customer experiences by leveraging personalization, customer trust, and AI.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    What defines an amazing digital customer experience today?  How can businesses personalize digital interactions?  Why is trust crucial in building long-term customer relationships?  Why is it important for companies to use customer data responsibly and transparently?  How does reducing friction impact customer satisfaction and retention?  Top Takeaways:    Personalization isn't just about using someone's name but about remembering their preferences, past actions, and making timely suggestions that fit their needs. When customers receive an experience that feels like it was made just for them, it leaves a strong, positive impression.   Customers love it when a company remembers who they are and what they like, so they don't have to repeat themselves every time they interact or use another channel to communicate.  Customers expect brands to use their data wisely and responsibly. It's not just about protecting information. It is also about applying it in ways that matter to customers. Trust is built when companies use data to solve problems or anticipate customer needs.  Transparency is the foundation of customer relationships. When companies are up front about when customers are talking to AI and make it easy for them to connect with a human when necessary, they like the experience and feel respected and cared for.   Making every step in the customer journey easy encourages customers to keep doing business with a company. If it's quick and simple to sign up, get help, or find what they need, customers are much more likely to come back.  Customers want to communicate in the way that fits their situation and preferences. Companies need to be mindful of where their customers want to interact with them, whether it is by phone, chat, email, or social media.   Different generations may have different preferences for communicating with a brand, but everyone likes having options. For example, customers may start with a chatbot but end up needing to talk to a human to solve complex or sensitive issues. Modern customer expectations include a consistently positive experience across multiple channels.  Automating routine tasks through AI can make processes faster and more consistent, but it shouldn't detract from the human element of customer service. While technology can handle simple tasks quickly and efficiently, there are complex issues that need human intervention.   Plus, Chris shares important and interesting stats on customer experience, AI, and personalization from Twilio's 2025 State of Customer Engagement Report. Tune in!  Quote:   "At the end of the day, people really don't care which channel they use. They just want the problem solved."    About:    Chris Koehler is Chief Marketing Officer at Twilio, a cloud communications platform that enables businesses to seamlessly integrate messaging, voice, and video capabilities into their applications to enhance customer engagement.    Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.    Learn more about your ad choices. Visit megaphone.fm/adchoices

In comedy, the punchline only works if it lands with the audience—and B2B marketing is no different.That's what we can learn from Hacks, a show about a legendary comedian reinventing herself with the help of a Gen Z writer. In this episode, we're breaking down its lessons with the help of special guest Jamie Bell, Chief Marketing Officer at Workshop.Together, we explore what B2B marketers can learn from creating a “writer's room” for fresh ideas, testing content like comedians test their sets, and embracing generational differences as a source of connection rather than division.About our guest, Jamie BellJamie Bell is the CMO at Workshop. She is a marketing leader with a passion for building brands in underestimated industries and demand engines that keep sales teams busy (in a good way!). Over the past 12+ years, Jamie has been lucky enough to work in several early- and growth-stage companies in SaaS, e-commerce, retail, and media.What B2B Companies Can Learn From Hacks:Create a “writer's room” for marketers. Great campaigns don't just come from formal briefs—they need a space for messy, creative riffing. Jamie explains, “We didn't have a writer's room, at least at Workshop, and so when I came back from maternity leave, we added a meeting. We called it the pitch deck… it's just like an open forum for people to do like five-minute pitches, and we just creatively layer on, and it's been a blast.” The lesson? Carve out judgment-free time for brainstorming, where small sparks can snowball into big campaigns.Test your material before scaling. Like comedians who try new jokes on the road, marketers should pilot ideas before investing heavily. Jamie notes, “She does road shows, before to test the set list. So we do some things in like our Happy Monday Club newsletter, where before we'll like super invest in a piece of content, we'll just see if it does better than the other content in that newsletter, and see what the reception of that is before we blow it up a bit.” The takeaway: use small, low-risk formats to gauge response, then double down on what resonates.Bridge generational divides head-on. Hacks thrives on the clash between an aging comedy legend and a Gen Z writer, two perspectives that seem at odds, but create brilliance together. Jamie ties this directly to marketing: “There's so much about marketing and internal communications that I feel is around generational differences… and I think the idea that you take that relationship, you're unapologetic about it and you just talk about it head on… I think it's really great too.” In B2B marketing, don't shy away from generational dynamics; embrace them as a rich source of storytelling and connection.Quote“ Employees are your best brand ambassadors, and you need to spend some effort rolling out things internally. Having employees connected to the mission, the vision, the values.”Time Stamps[00:55] Meet Jamie Bell, Chief Marketing Officer at Workshop[01:33] Why Hacks?[02:07] The Role of CMO at Workshop[03:07] What is the Happy Monday Club?[04:45] The Concept and Creation of Hacks[20:16] Marketing Lessons from Hacks[41:38] Importance of Community and Events[44:03] Workshops' Content Strategy[45:04] Advice for a first-time CMO[48:38] Final Thoughts and TakeawaysLinksConnect with Jamie on LinkedInLearn more about WorkshopAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does marketing look like when it's less about pushing products and more about building trust?  Jason sits down with Rushang Shah, Chief Marketing Officer at HawkSoft, for an Executive Session about trust-driven marketing, lessons from the early tech world, and how a purple cow became the company's most recognizable symbol. Key Topics: Why HawkSoft views marketing as building trust, not promotion The family story behind HawkSoft's 30-year growth journey How Rushang's tech background shaped his approach to insurance The origins of HawkSoft's “Purple Cow” and what it represents Why HawkSoft focuses on bleeding efficiency instead of bleeding edge Helping agencies balance tradition with new technology demands Marketing as education: why HubSpot inspired HawkSoft's strategy Reach out to: Rushang Shah Jason Cass Visit Website: HawkSoft Agency Intelligence Produced by PodSquad.fm

“In the world of AI, people are hungry for honest, authentic conversations.” –Dolores HirschmannIf you're posting all the time on social media, and wondering where the clients are you'll want to listen to this conversation with Dolores Hirschmann, who helps people harness the power of speaking to grow their businesses.She shows us the difference between speaking and having an intentional, strategically built talk that takes people from point curious to client. This is different from telling your story. Once you create your talk, it's rinse and repeat. Creating new messaging, new content, new talks every day can actually hurt your business.Even if you can't picture yourself on stage or in front of the mic, putting your talk together creates clear, focused, tight content that you can use in other ways in your business.We talk about: Authenticity to build trust with your audienceHave your key point and give people multiple ways to engage with that ideaHow creating a framework lets you really delve into your creativityThe things you need to think about when looking for speaking gigsHow to measure the success of your talk (it's not applause)Using technology to streamline the process of securing speaking gigsABOUT DOLORESDolores Hirschmann is an investor, strategist, speaker, and founder of Masters in Clarity, a strategy and business coaching firm. She helps service professionals grow their businesses and establish thought leadership. A former TEDx organizer, she specializes in positioning experts, authors, consultants, and coaches for success.Dolores recently sold a company to Pete Vargas and Grant Cardone, supporting its growth to multiple 8 figures in four years. She built a software platform to help speakers get placed on stages and advises businesses on preparing for profitable exits. Masters in Clarity provides fractional Chief Marketing Officer (CMO) services to help companies design and execute marketing initiatives and set up automated marketing systems. As an investor, Dolores acquires and scales small businesses, ensuring their legacy and long-term success.LINKSwriteyourtalk.comwww.mastersinclarity.comDOABLE CHANGESAt the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is where change happens.Even though we want big change, it's really little things done over and over that make the difference. So pick a doable thing. Put it in your calendar. Weave it through your days for a week and then move on to the next one. It will have a snowball effect.Here are three Doable Changes from this conversation:ASSESS YOUR SPEAKING. Do you find yourself stumbling when you try to say what you do? Do you ramble too much on sales calls? Do you have your story down pat, but don't know what to do with it? Are you at a loss when it comes to how to get in front of an audience? What's getting in your way of speaking?UNDERSTAND THE POWER OF SPEAKING. Think about a powerful speaker you've seen. Think about how seeing some one talking built your trust or interest in working with them. Remember this when you start to wonder if speaking is for you.GET HELP FROM A PRO. You don't have to reinvent the wheel or figure this out on your own. Getting support creating your talk and finding speaking gigs can make the process so much easier. A lot of us worry about getting in front of an audience; being prepared helps. See the links for Dolores' webinar and...

In this episode, David Brickley sits down with Casey Hurbis, Chief Marketing Officer at BetMGM, to talk about brand-building in crowded markets, the evolution of betting, and how smart marketers earn attention. They cover: - Why a great customer experience still beats a great offer - The biggest challenge in regulated markets—and how BetMGM navigates 29 states - The power of loyalty programs in a world of app-switching bettors - How Casey approached rebranding BetMGM (and why Jon Hamm was the right call) - The biggest mistake marketers make when jumping into new spaces Casey also opens up about what he looks for in brand ambassadors, the tools that help him do his job, and what advice he gives to rising marketers trying to make it to the CMO seat. #BetMGM #SportsMarketing #DigitalMarketing #CMO #BusinessOfSocial #BrandStrategy #SportsBetting #MarketingLeadership

NASA has awarded Blue Origin a Commercial Lunar Payload Services (CLPS) task order with an option to deliver a rover to the Moon's South Pole region. Japan's Yokogawa Electric Corporation has signed agreements with Toyota for research and development activities that will include prototype measurement and control equipment for a manned pressurized rover. IonQ has signed a memorandum of understanding (MOU) with the US Department of Energy (DoE) to advance the development and deployment of quantum technologies in space, and more. Remember to leave us a 5-star rating and review in your favorite podcast app. Be sure to follow T-Minus on LinkedIn and Instagram. T-Minus Guest Parker Wishik brings us The Aerospace Corporation's monthly segment NEXUS. Parker is joined by Kelli Furrer, Slingshot Aerospace's Chief Revenue Officer and Chief Marketing Officer and The Aerospace Corporation's Manuel Gonzalez-Rivero, the Director of Data Science and Artificial Intelligence. Selected Reading NASA Selects Blue Origin to Deliver VIPER Rover to Moon's South Pole Yokogawa Signs Agreements with Toyota for the R&D of the Control Platform for a Manned Pressurized Rover Ursa Space, Aireon Deliver Insights for U.S. Space Force Program IonQ Signs Memorandum of Understanding with U.S. Department of Energy to Advance Quantum Technologies in Space Innospace signs US$5.8 mln space launch deal with German satellite firm MBS- Yonhap News Agency AV Awarded New Firm‑Fixed‑Price Option for Two BADGER Phased Array Systems, Strengthens Production Framework for SCAR Program Maxar Partners With AIDC to Accelerate the Resilience of Taiwan's UAV Industry Against GPS Interference Happy autumnal equinox 2025! Fall begins in the northern hemisphere today- Space Share your feedback. What do you think about T-Minus Space Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show.  Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at space@n2k.com to request more info. Want to join us for an interview? Please send your pitch to space-editor@n2k.com and include your name, affiliation, and topic proposal. T-Minus is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ingrid Millman Cordy returns to Future Commerce after her transition from Nestle Health Science to Chief Marketing Officer at HigherDose, where she's transforming infrared therapy and biohacking technologies into accessible wellness lifestyle products for everyone. Phillip, Brian, and Ingrid explore the intersection of intuitive wellness practices with data-driven marketing, the evolution of brand spirituality, and how premium wellness brands are finding their place between science and the metaphysical.When NASA Tech Meets Kitchen Table StartupKey Takeaways:Intuition Over Analytics: HigherDOSE allocates 15% to 20% of its budget towards experimental campaigns, balancing performance metrics with gut-driven brand decisions like Manhattan truck wrapsScience Meets Spirit: The brand combines NASA-developed technologies with frequency-based wellness, hiring team members who have both data analysis skills and Reiki trainingPremium Democratization: At-home biohacking devices prove more cost-effective than recurring spa treatments, making exclusive wellness technologies accessible for daily usePost-Data Wellness: Consumers' shift from tracking-obsessed biohacking toward intuitive, feeling-based self-care reflects a broader cultural movement that the brand embraces [15:24] "We take a much more intuitive approach to wellness. I think the masculine biohacking world is very much about tracking your statistics and measurement... But we are trying more and more to relearn this type of methodology so it's a lot more in tune with what we need." -- Ingrid[42:02] "The beauty of HigherDOSE is that we are actually where science meets the woo, right? There is tons and tons of scientific evidence that's been studied about the technologies that we sell." -- Ingrid[27:25] "It's funny to take a premium––really, frankly, elitist––brand and call it democratizing. But I agree. I think there's a lot of democratizing qualities about HigherDOSE." -- Ingrid[30:05] "When user-generated content started becoming popular, I was very deep in my premium luxury fashion and beauty headspace, where I was a late adopter. And I called it LGC, loser-generated content." -- IngridAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Derek Weeks is the Chief Marketing Officer at Katalon, a company that provides an AI-augmented software quality management platform for automating testing and improving software development workflows. He brings over 30 years of marketing experience, including leadership roles at Sonatype and the Linux Foundation. Derek co-founded All Day DevOps and has pioneered efforts in open-source software supply chain security. He is also the author of Unfair Mindshare: A CMO's Guide to Community-Led Marketing in a Product-Led World.  In this episode… Building a loyal audience is harder than ever in the crowded B2B SaaS landscape. Traditional marketing tactics can struggle to break through, and customer acquisition costs continue to rise. How can companies create authentic connections that lead to long-term growth? According to Derek Weeks, a seasoned marketing leader and pioneer in community-led strategies, the answer is to put audience needs first and consistently provide value before selling anything. He highlights that trust is earned by creating spaces where people can learn, share, and engage without feeling pitched. By leveraging user-generated content and empowering practitioners to create authentic conversations, he has seen communities grow to hundreds of thousands of members. In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Derek Weeks, Chief Marketing Officer at Katalon, to discuss how community-led marketing drives sustainable B2B SaaS growth. They explore strategies to scale a product community from 60,000 to 117,000 members, why user-generated content lowers acquisition costs, and how to adapt content for the age of LLM search. Derek also shares lessons from building the All Day DevOps community and keeping audiences engaged over time.

Step inside Renault's bold reinvention with this episode of the Autocar Meets podcast. Deputy editor Felix Page rides through London with Renault's Chief Marketing Officer, Arnaud Belloni, to uncover how the brand is reshaping its identity for a new era. From the launch of Renault's striking new concept stores – including a new Battersea site – to the revival of legends like the 4, 5, and Twingo, Belloni explains why Renault is leaning into storytelling, design, and emotion to connect with customers. He reveals how the brand is returning to city centres with smaller, lifestyle-focused showrooms, merging cars with cafés, lounges, and curated merchandise to build a brand 'touchpoint' that serves as far more than mere a sales channel. Belloni also reflects on Renault's evolution since the ‘80s when it was a 'nobody brand', the unique bond the brand has with UK buyers, and why authenticity drives respect in today's market. And in a fascinating discussion on merchandise, he shares why Renault is following the lead of global lifestyle brands, turning icons like the Renault 5 into not just cars, but experiences you can wear, play, and live with - including £4000 table football sets. Hosted on Acast. See acast.com/privacy for more information.

Great cultures are built on success and winning - not losing and failing. A leader's job is to put people in positions to compete and win. Matt Bowers shares his leadership style with us on this What the Fixed Ops?! short.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

In this episode of One Vision, we sit down with Allison Cerra, Chief Marketing Officer at Alkami, to explore how anticipatory banking moves financial services beyond personalization into prediction. The conversation dives into the evolution of consumer technology in financial services, drawing parallels with the music industry, and highlights the importance of personalization and hyper-personalization at scale. They explore how AI and behavioral data are transforming the banking experience, the significance of the $84 trillion intergenerational wealth transfer, and the implications for regional and community financial institutions. Join Allison and Theo for a dynamic discussion on the challenges and opportunities in creating a better digital banking experience for all generations.#AI #Fintech #FinancialServices #BankingIndustry #AnticipatoryBanking 

Tim Peters, CMO of Guideline, discusses his 25-year journey from startup founder to marketing executive at public companies. He reveals how his company collects $150B in real advertising spend data from major brands and uses AI to provide actionable insights for marketing strategy, competitive analysis, and campaign optimization across different business stages.00:35- About Tim PetersTim is the CMO of Guideline.ai.He's an advisor to multiple VC funds, and has built and exited several ventures across tech, media and nonprofit centers. 

Is it best to start small when you're a new dealer just getting in to the game? Or do you "go big or go home"? Matt Bowers has advice some may find surprising. But as a multi-state dealer himself, all would be wise to listen!Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Who doesn't remember the Chili's jingle—“I want my baby back, baby back, baby back…”? Or maybe you've seen the viral TikToks about Chili's Triple Dipper. Chili's is back in culture in a big way, and much of that credit goes to their Chief Marketing Officer, George Felix.George is one of today's most dynamic marketing leaders. He started his career at P&G—where, like me, he worked on the legendary Old Spice turnaround—before moving on to Yum! Brands with KFC and Pizza Hut. Three years ago, he took on Chili's, and the results have been remarkable. Under George's leadership, Chili's has gone from not even being a national advertiser to becoming Ad Age's Brand of the Year, with George himself named CMO of the Year.In this episode, George shares his playbook for turning brands around, the importance of listening to frontline team members, and how to make a heritage brand cool again. And yes—we even take a detour into Taylor Swift.This conversation was recorded in person at the Next Gen CMO Academy at Deloitte University.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aaron Zagha is the Chief Marketing Officer at Newton Baby, a company specializing in innovative, science-backed sleep products for babies and families. With a professional background in corporate finance and a data-driven marketing approach, Aaron oversees the brand's marketing strategy, branding, and growth. He previously led international ecommerce operations for Teleflora. Under his leadership, Newton Baby collected over two million pounds of ocean-bound plastic and grew the brand through impactful influencer marketing. In this episode… Influencer marketing is one of the fastest-growing channels for ecommerce brands, but too often it leaves marketers questioning what truly drives results. Should success be measured by likes, reach, or sales? And how can companies ensure their investments in creators generate sustainable growth instead of vanity metrics? According to Aaron Zagha, a seasoned marketing leader with a background in finance and analytics, the answer lies in tracking every possible data point and treating influencer marketing like a performance channel. He highlights the use of unique codes, post-purchase surveys, and custom signups to attribute revenue back to specific creators. This level of tracking ensures brands can identify which partnerships drive actual conversions and which don't. Aaron also stresses the importance of frequency aligned with customer journeys, diversifying influencer portfolios, and vetting for brand safety. These practices not only optimize budgets but also protect credibility and drive long-term results. In this episode of the Minds of Ecommerce, Raphael Paulin-Daigle interviews Aaron Zagha, CMO at Newton, about building measurable and scalable influencer marketing programs. Aaron shares why tracking attribution is critical, how to balance micro and macro creators, and the role of frequency in customer journeys. He also explores agency partnerships, brand safety vetting, and why credibility outshines influencer categories.

In this episode, Ren Akinci sits down with Nathan Friedman, Co-President and Chief Marketing Officer of Understood.org, to explore the intersection of creativity, inclusion, and business strategy. Nathan shares how his personal journey with learning and thinking differences shaped his career and fuels his passion for building a more inclusive world. We dive into insights […]

When Matt Bowers was told what he was “good for,” it sparked a competitive ambition. From blowing up balloons in the parking lot to selling used cars, that fire pushed him to build a multi-state dealership group.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

What does it take to turn a gaming hobby into a six-figure salary? In this episode, Greg sits down with Sandi, a stay-at-home dad who taught himself to create mods for ARK: Survival Ascended and ended up building a UGC empire with over 80 million downloads. From his first furniture mod made for his daughter to launching blockbuster premium content, Sandi shares his incredible journey and the community-driven strategies that fueled his success.We're also joined by Shahar Sorek, CMO of Overwolf, the platform at the heart of the in-game creator economy. Shahar breaks down why UGC is no longer optional for game studios, how Overwolf provides a "white glove" service to de-risk the process for developers, and why creators like Sandi represent the future of player engagement and retention. This is a must-listen for any developer, publisher, or community manager looking to understand the power of community-led growth.Timestamps: (01:47) Sandi's Origin Story: From marketing professional to stay-at-home dad and accidental modder. (09:03) The Creator Economy: Shahar explains Overwolf's mission to turn in-game creation into a legitimate profession. (17:13) Building in Public: How Sandi uses Discord, X, and community feedback to decide what to build next. (22:50) The Tools of the Trade: Sandi and Shahar discuss the essential tools for a UGC creator, from Unreal Engine to analytics. (30:10) Getting Started: Actionable advice from both Sandi and Shahar for anyone who wants to start creating UGC.Guest Bios: Sandi Fais a self-taught, professional mod creator for games like ARK: Survival Ascended and Hogwarts Legacy. He is one of the top creators on the CurseForge platform, with his mods collectively reaching over 80 million downloads. You can find his work on CurseForge and connect with him on X (formerly Twitter) . Shahar Sorek is the Chief Marketing Officer at Overwolf, the all-in-one platform that enables creators to build, distribute, and monetize in-game apps and mods. He is focused on empowering the in-game creator economy and fostering the relationship between studios, creators, and gamers. Connect with him on LinkedIn.Key Topics: User-Generated Content (UGC) Monetization In-Game Creator Economy Community Building & Engagement Player Retention Strategies LiveOps and Content Pipelining Game Modding and Development Indie Game Discoverability The Future of Game PublishingRelevant Links: Overwolf CurseForge ARK: Unreal Engine TebexCredits:Hosted by Greg Posner, founder of Player Driven — a podcast about the business of games and how smart people scale them.

Great marketing isn't just strategy, it's intuition, timing, and a deep understanding of human behavior. That's the beauty of Eternal Sunshine of the Spotless Mind, a movie about erasing your memories. In this episode, we're breaking down its lessons with the help of special guest Noha Rizk, Chief Marketing Officer at Incorta. Together, we explore what B2B marketers can learn from putting human emotion at the center of their work, trusting intuition alongside data, and embracing mistakes as the path to growth.About our guest, Noha RizkNoha Rizk is the Chief Marketing Officer at Incorta. With deep expertise in Marketing, brand management, integrated channel management, product leadership, P&L accountability, and change management, across various industries and launching and leading partnerships, marketing and product in over 50 countries, Noha brings extensive experience and insights into how to execute for brand loyalty, growth and sustainable share of the market. Prior to Incorta, Noha led marketing for Meta AI, launching Llama, and leading other open source projects like PyTorch. She pioneered online banking for Amex and Citi, online booking and revenue optimisations and integrated channel strategies in the hotel industry with Starwood and Marriott, led partnerships and loyalty in emerging markets, launched NGO and Gov projects with US state department, launched and spun off two of her own successful businesses and helped organise PayPals enterprise, Platforms and Developer product offerings and streamline their GTM strategies.Noha loves to solve big problems and create groundbreaking products and services that inspire customers and business partners. She focuses on delivering insights and metrics driven outcomes, collaborating with cross-functional teams, and coming up with innovative solutions. She especially enjoys building and developing strong, resilient, and nimble teams that can adapt to changing market needs and customer expectations.Noha is an avid reader, developing painter and pianist, proud mother and animal lover with a passion for helping the private sector thrive in emerging markets.What B2B Companies Can Learn From Eternal Sunshine of the Spotless Mind:Lead with human emotion. Great marketing isn't about features, it's about people. Even in B2B, you're dealing with human psyches, behaviors, and emotions—not faceless corporations. Noha explains, “Even as B2B marketers… you're dealing with individuals. You're dealing with the human psyche, you're dealing with the buying behavior… ultimately that is the objective. The objective is to maintain a relationship with your customers.” The lesson? Build messaging that connects on a human level first, because behind every buying decision is a person making sense of their own emotions.Balance data with intuition. Metrics matter, but numbers can't capture everything. Noha argues that some of the best insights come from being present, listening, and noticing what the data can't show. “Some things can't be measured…A big chunk of marketing has to be intuitive. It's not always purely scientific.” Just as the film's dreamlike narrative reminds us memory isn't linear or logical, B2B marketers need to leave room for creativity, serendipity, and gut instinct, because not everything that counts can be counted.Embrace mistakes as part of growth. Trying to erase failures is as dangerous in marketing as it is in memory. Noha points out, “You can't just erase away the pain… you won't learn if you don't make mistakes. A lot of marketers have to be super buttoned up, their campaigns have to work… there isn't a lot of opportunity for marketers these days to be allowed to make mistakes.” But the best brands learn from experiments that don't go as planned. Failure isn't wasted, it's the raw material for innovation, resilience, and better campaigns down the road.Quote“ As marketers…we explore the human psyche pretty much day in, day out, even if it's not explicitly said. But that's essentially what we do.”Time Stamps[00:55] Meet Noha Rizk, Chief Marketing Officer at Incorta[1:26] Why Eternal Sunshine of the Spotless Mind?[5:51] Role of CMO at Incorta[9:07] Breaking Down Eternal Sunshine of the Spotless Mind[22:11] B2B Marketing Takeaways from Eternal Sunshine of the Spotless Mind[43:56] Final Thoughts and TakeawaysLinksConnect with Noha on LinkedInLearn more about IncortaAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode of the OnBase Podcast features a compelling discussion with Nick Webb on the power of a modern go-to-market strategy. Host Paul Gibson and Nick explore the challenges of navigating organizational change and the critical shift from high-volume, low-quality lead generation to a targeted ABM/ABX approach. Nick shares the story of how CloudPay transformed its pipeline by moving from "net fishing" to "spear fishing," a move that quadrupled its sales pipeline.The conversation reveals why sales and marketing alignment is non-negotiable and how data-driven decisions provide the confidence needed to make bold changes. Nick details the hurdles, the mindset shifts, and the specific KPIs that were essential to driving this monumental transformation. This episode is a masterclass for any B2B leader looking to build a scalable and effective growth engine.Key TakeawaysQuality Over QuantityGenerating thousands of leads is meaningless if it doesn't translate to pipeline. Focusing on an agreed-upon ICP is the foundation of a successful GTM strategy.Shared KPIs Drive AlignmentShifting marketing's core KPI from lead volume to dollar-value pipeline ensures both sales and marketing are working toward the same goal.Data is Your Ally in ChangeUse data to prove the need for change and validate new strategies. Data-backed insights overcome resistance and build trust across teamsIt's a Partnership Not a HandoffThe old model of marketing throwing leads over the fence is broken. A modern GTM requires genuine collaboration where sales and marketing are fully integrated.Rethink Your TerminologyCalling leads "signals" reframes the follow-up process, shifting focus from pursuing an individual to understanding account-level interest.Quotes"Gone are the days where marketing people could get away with not knowing their numbers. We have to carry a number just like sales people do."Best Moments (07:22) – The Damascene Moment Nick details the realization that generating 3x more leads was actually causing the sales pipeline to fall.(09:38) – From Net Fishing to Spear Fishing The core analogy that drove CloudPay's strategic shift to a targeted ABM/ABX model.(14:25) – The New Playbook How CloudPay revolutionized its operations by changing KPIs, moving BDRs into marketing, and renaming leads to "signals."(20:00) – Overcoming Resistance Nick outlines the three groups of people in any change scenario and how to build momentum with advocates and data.(33:27) – Stopping the Attribution Wars The decision to stop attributing leads to specific departments and why it immediately ended internal friction.Shout-OutsKate Cox - CEO, Bray Leino.Tim Johnson - Field CTO, Gaming, Databricks.Andy McFarlane - VP of Marketing, Morse Micro.About the GuestNick Webb has more than 25 years of Marketing experience in world-class technology and fintech organisations, including Vodafone, Microsoft and WorldFirst. Now, as Chief Marketing Officer of CloudPay, Nick leads the Marketing team to build market awareness and drive business growth through the creation of a pipeline of leads and prospects for the Sales teams.Connect with Nick.

You can have the drive and the talent, but it doesn't mean you're going to own or scale an elite auto group. Matt Bowers breaks down the formula: 50% talent, 35% timing, 15% who you know.Learn why success in automotive is about more than hard work—it's about seizing the right opportunities at the right time.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Few platforms have changed culture as quickly—or as globally—as TikTok. Khartoon Weiss, VP and GM of North America and Global Business Solutions, is at the center of it, helping brands and businesses connect with audiences in ways that are creative, authentic, and impactful. From scaling Spotify to leading top agencies, she's built a career on turning bold ideas into cultural movements—and now she's shaping the future of TikTok. What You'll Learn in This Episode How TikTok has broken the traditional brand storytelling arc Why authenticity and “real production” outperform polish on the platform How content, commerce, and search converge on TikTok Why short form content can still drive loyalty and long-term brand love What brands like Chipotle, McDonald's, and Gap are doing right on TikTok Episode Chapters (00:00) Intro (00:38) Why TikTok has changed brand building (02:12) Stewarding TikTok's brand and helping other brands grow (03:34) Unlearning traditional storytelling on TikTok (06:01) Authenticity over polish with examples from Chipotle and McDonald's (10:20) Content, commerce, and the rise of search on TikTok (14:04) Can short form content build brand loyalty (21:08) Brand safety, trust, and TikTok's uncertain future (24:48) Lessons from scaling brands at Spotify, agencies, and TikTok (27:09) The that made Khartoon smile recently About Khartoon Weiss Khartoon Weiss is the VP and GM of North America and Global Business Solutions at TikTok. She previously led global revenue at Spotify, served as Chief Marketing Officer and Managing Director at MDC Partners and Mediacom North America, and was a VP at iHeartMedia. She began her career at BBDO, Ogilvy, and Grey Worldwide. Weiss has been recognized by Campaign's “40 Over 40,” AdAge's “40 Under 40,” and AdWeek's “Top 50.” She completed executive education at The Wharton School and lives in New York City with her husband and two rescued cats. What Brand Has Made Khartoon Smile Recently? Khartoon pointed to Gap as the brand making her smile lately. She praised the retailer for collaborating authentically with creators, staying true to its roots, and showing up on TikTok in ways that feel natural and culturally relevant. For her, Gap's bravery and creativity prove that when brands lean into community and culture authentically, audiences instantly recognize it—even without the logo. Resources & Links Connect with Khartoon on LinkedIn. Learn more about TikTok for Business. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

"From ""just some kid off the street"" to owning a multi-state dealership group - Matt Bowers' journey in automotive is anything but ordinary.In this episode, Russell and Charity sit down with Matt Bowers of Matt Bowers Auto Group to dig into the lessons he's learned along the way and the challenges that keep him up at night - including how unpredictable events can shake the industry.Here's what we cover:The recipe for success: 50% talent, 35% timing, 15% who you knowWhy blowing up balloons in the parking lot can give you an edgeThe importance of taking opportunities others pass overWhy you shouldn't buy stores in cities you wouldn't live inTrust your friends, but don't hire themHow strong people and culture help you winThe threat institutional capital poses to the future of automotiveWhy the hardest job is convincing people of a new ideaAnd plenty more insights you won't want to miss.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

In this episode of One Vision, we sit down with Allison Cerra, Chief Marketing Officer at Alkami, to explore how anticipatory banking moves financial services beyond personalization into prediction. The conversation dives into the evolution of consumer technology in financial services, drawing parallels with the music industry, and highlights the importance of personalization and hyper-personalization at scale. They explore how AI and behavioral data are transforming the banking experience, the significance of the $84 trillion intergenerational wealth transfer, and the implications for regional and community financial institutions. Join Allison and Theo for a dynamic discussion on the challenges and opportunities in creating a better digital banking experience for all generations.#AI #Fintech #FinancialServices #BankingIndustry #AnticipatoryBanking

On the quiet work of befriending ourselves, and the remembered language of healing. (0:00) – Introduction and Guest Overview (2:47) – Daria's Childhood and Early Life (9:01) – Impact of Grandmother's Death and Early Loss (12:14) – Discovering the Truth About Her Grandmother's Death (20:14) – Intergenerational Trauma and Addiction (26:12) – Emergence and Mentoring (34:19) – Success and Ambition (41:48) – Meditation and Emotional Independence (46:13) – Letter to Her Mother Daria Burke is an American writer, speaker, and wellbeing advocate. A marketer by trade and a seeker at heart, Daria is a storyteller and sense-maker, weaving together personal experience and the science of healing and transformation to explore new ways of understanding how we choose who we become. Her debut memoir, OF MY OWN MAKING (Spring 2025), is a soulful and scientific exploration of overcoming adversity, healing from childhood trauma, and rewriting one's own story. As a Chief Marketing Officer, Daria was named a 2020 AdAge Woman to Watch whose work has been recognized by Women's Wear Daily, Forbes, Vogue, Town & Country and the Cut. She has written for Fast Company, The Huffington Post, and Black Enterprise, and has appeared on The Melissa Harris-Perry Show on MSNBC. A distinguished alumna of NYU Stern School of Business (MBA) and the University of Michigan (BA), Daria was born in Detroit and now calls Los Angeles and East Hampton home. Daria's memoir OF MY OWN MAKING. Part memoir, part methodology, OF MY OWN MAKING is a soulful and scientific exploration of the power to shape one's destiny and a fearless rallying cry to excavate and examine the stories that define our lives.

In this episode, Mack McGee, Chief Marketing Officer at CareFirst BlueCross BlueShield, shares how the organization earned top marks for customer experience in Forrester's 2025 rankings and discusses the importance of trust, personalization, and simplifying healthcare interactions for members.

In this episode of The Speed of Culture, Matt Britton sits down with Victoria Lozano, Chief Marketing Officer at Crayola, to unpack why creativity is a life skill that prepares people for whatever lies ahead. Victoria shares how Crayola has expanded beyond crayons into products, experiences, and content, why more than half of purchases now come from households without kids, and how the Campaign for Creativity is reframing creative expression as a cultural movement.Follow Suzy on Twitter: @AskSuzyBizFollow Victoria Lozano on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

This week, Vince welcomes Brown Harris Stevens' Chief Marketing Officer, Matthew Leone, Senior Vice President of Communications, Ashley Brennan, and Mikey Pozarik, owner and creative mind behind Mikey Pozarik Studios for a dynamic conversation on the power of storytelling in real estate. Together, they explore how compelling narratives—rooted in industry accolades, press visibility, and community engagement—build authenticity and trust. From shaping brand identity to forging deeper connections with buyers and sellers, this episode unpacks why great storytelling is essential in today's market.   Filmed at Brown Harris Stevens' Studio 1873, Part of the Mastery of Real Estate (MORE) Network.   Subscribe: https://podcasts.apple.com/us/podcast/talking-new-york-real-estate-with-vince-rocco/id1645541166   Connect with Vince Rocco: https://www.bhsusa.com/real-estate-agent/vince-rocco   Brown Harris Stevens is one of the largest privately owned real estate brokerages in the country, with more than 40 offices across four states: New York, New Jersey, Connecticut, and Florida.   https://bhsusa.com/   #realestatebuyers #nycrealestate #realestate #vincerocco #TNYRE #theeverset #roadwaymoving #newyorkrealestate #nyc 

Develop a strategy with a Root Cause Analysis. Be the best leader that you can be. Joseph Clementi shows us the journey.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Fall is here, which means back to school, football season, crisp apples, and the world's biggest blend of tech conference and music festival: Dreamforce. Now in its 22nd year, Dreamforce 2025 returns to San Francisco on October 16–18, featuring headline speakers like the CEOs of Google and Starbucks, plus musical guests Metallica and Benson Boone.In this week's episode, Jim welcomes Ariel Kelman, President and Chief Marketing Officer of Salesforce, to talk about the power of Dreamforce, what it's like working under visionary founders like Marc Benioff and Jeff Bezos, and why rethinking organizational design with agentic AI at the core is critical for the future. With Salesforce leading the charge in cloud-based CRM and now AI innovation, Ariel shares his unique journey—from his early days at Salesforce, to Amazon Web Services, to Oracle, and back again—offering lessons in marketing leadership at scale.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On episode 526 of The Nurse Keith Show nursing and healthcare career podcast, Keith interviews Brian LeCount and Earl Dalton of Health Carousel, the organization behind Nursing Careers Week, an inspiring annual virtual event for nurses which will be held for the second time during the week of November 10th, 2025. In the course of their conversation, Keith and his guests discuss the challenges facing 21st-century nurses, the current state of the profession, the continuing evolution of healthcare technology, and how nurses can be supported in creating flexible, fulfilling, and future-ready careers. Brian LeCount is the Chief Marketing Officer at Health Carousel, where he leads multi-brand marketing efforts, digital strategy and corporate strategic planning initiatives. Brian has delivered executive-level strategic counsel, digital thinking, customer journey expertise, and activation guidance for many multi-billion dollar global brands. He has led benchmark-beating initiatives across nearly every digital channel: content, media, web, mobile, social media, experiential, eCommerce, and shopper marketing. Earl Dalton, MHA, MSL, BSN, NEA-BC, is the Chief Nursing Officer at Health Carousel and has over 30 years of acute hospital experience in various leadership roles from Adult Health to Emergency and Critical care. In addition, Dalton is an accomplished speaker, author, and innovator in the healthcare industry. Dalton has worked for several hospital systems, most notably, the Duke University Health System, consistently in the top ten for healthcare delivery in the United States and globally. Dalton is an industry thought leader and has made exceptional contributions in work culture, quality improvement, and customer experience. Connect with Earl Dalton, Brian LeCount, Health Carousel, and Nursing Careers Week: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nursing Careers Week Health Carousel Facebook (Nursing Careers Week) Instagram (Nursing Careers Week) LinkedIn (Nursing Careers Week) LinkedIn (Earl Dalton) LinkedIn (Brian LeCount) Contact Nurse Keith about holistic career coaching to elevate your nursing and healthcare career at ⁠⁠⁠⁠⁠⁠⁠⁠NurseKeith.com⁠⁠⁠⁠⁠⁠⁠⁠. Keith also offers services as a motivational and keynote speaker and freelance nurse writer. You can always find Keith on⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠. Are you looking for a novel way to empower your career and move forward in life? Keith's wife, Shada McKenzie, is a gifted astrologer, reader of the tarot, and teacher and mentor who combines ancient and modern techniques to provide valuable insights into your motivations, aspirations, and life trajectory, and she offers listeners of The Nurse Keith Show a 10% discount on their first consultation. Contact Shada at ⁠⁠⁠⁠⁠⁠⁠⁠TheCircelandtheDot.com ⁠⁠⁠⁠⁠⁠⁠⁠or shada@thecircleandthedot.com.

"The best way to get started is to quit and begin doing." - Walt DisneyIt has been a little while, but we are back with another Thirty Days of Thought with friends and what better friends could we ask to do this with than the two we have assembled for today?  Our guests today need no introduction but we're going to give them one anyway...the Head of Engagement and Outreach at American Business Media, Andrew Berman, and the Chief Marketing Officer of Paramount Residential Mortgage Group, Paul Lucido, are here to discuss the idea of quitting every day that you are an entrepreneur.  It is hard to dispute that going into business for yourself is one of the most difficult and stressful things one can do, but that just means the ones that succeed are the ones who really wanted it.  Quitting doesn't have to mean you're taking your ball and going home.  In today's episode, Andrew, Paul, and Jay are taking a crack at unpacking all there is to unpack those statements and we hope you enjoy this discussion on The Culture Matters Podcast.

Send us a textOn this week's episode of the WTR Small-Cap Spotlight, Peter Gastreich, Senior Energy Transition and Sustainable Investing analyst at Water Tower Research joined Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer of Water Tower Research, to discuss: 1) implications from Southwest Airlines divesting its SAF venture; 2) investor sentiment toward SAF; 3) SAF's unique role in both energy and agriculture; 4) the critical role of SAF in meeting jet fuel demand and absorbing buoyant US crop yields; 5) questions investors should ask SAF project operators; and 6) companies advancing projects in the SAF supply chain (CLMT, DAR, GEVO, GPRE, HUSA, LODE, NESTE, REX, SAFX)

In this episode, Mack McGee, Chief Marketing Officer at CareFirst BlueCross BlueShield, shares how the organization earned top marks for customer experience in Forrester's 2025 rankings and discusses the importance of trust, personalization, and simplifying healthcare interactions for members.

It's not easy to keep pace with constant change. If you want to stand out, you need to pivot (yes, PIVOT!), adapt, and build real connection with your audience.That's the genius of Friends, a cultural phenomenon built on chemistry, community, and conversations that felt timeless. In this episode, we're decoding its lessons with the help of special guest Lisa Cole, Chief Marketing Officer at 2X.Together, we explore what B2B marketers can learn from embracing constant pivots, building your own Central Perk with your community, and why team chemistry often matters more than individual expertise.About our guest, Lisa ColeLisa Cole is currently CMO at 2X. She's a strategic marketing leader with over 24 years of experience driving transformative growth for B2B technology and professional services. As a former CMO at Huron, FARO, and Cellebrite, she has earned industry recognition for enhancing brand positioning, optimizing demand generation, and leveraging AI to accelerate go-to-market strategies. Through her earned accolades from Sirius Decisions, Forrester, and CMO Alliance and her book The Revenue RAMP, she guides B2B leaders in achieving more with less using her proven frameworks. What B2B Companies Can Learn From Friends:Pivot, pivot, pivot. In marketing, staying still isn't an option. New channels, new buyer behaviors, and now AI advancements mean marketers are in a constant state of change. Lisa explains, “Pivot is certainly one, especially now that, it seems like every week there's a new advancement… marketing as a whole is pivot. We're constantly in a period of time in between pivots is compressing.” The same way Ross couldn't move that couch without shouting “Pivot!” every marketer today needs to be ready to shift strategy, adjust direction, and keep moving forward.Create your Central Perk. Every brand needs a place where buyers feel safe, connected, and part of something bigger than a transaction. For the Friends cast, it was Central Perk, a space where they could gather, vent, and support each other without judgment. Lisa says, “You have to create a place… where your target audience, your buyers feel safe to get together and meet and engage as a community… if you care about Central Perk for your buyers, then they'll care about you too.” In B2B, that means investing in communities and experiences where customers can be candid, connect with peers, and build trust—with your brand quietly in the background.Build team chemistry. The Friends cast worked because the chemistry was real—something greater than the sum of its parts. Marketing teams are no different. Lisa says, “Sometimes it's the chemistry that matters more than the expertise. It's not necessarily that I brought together six experts.  It's the way that they work together, sometimes is the real magic.” Great marketing doesn't just come from the smartest experts; it comes from teams (in-house, partners, or both) who click, collaborate, and push each other toward a shared mission.Quote“  I'm not necessarily saying to marketers that this cast needs to be a large in-house marketing team. I'm just simply saying that the people that are in the day-to-day business of executing marketing for your organization, that there is a chemistry between them and that they are working together in a unified way.”Time Stamps[00:55] Meet Lisa Cole, CMO at 2X[01:09] Why Friends?[01:52] The Role of CMO at 2X[03:34] The Creation of Friends[07:54] The Chemistry and Dynamics of Friends[21:59] Marketing Takeaways from Friends[32:17] The Humble Leader[37:36] Introducing Brand Gravity[48:11] 2X's Content Strategy[49:46] Final Thoughts and TakeawaysLinksConnect with Lisa on LinkedInLearn more about 2XAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

This episode features an interview with Jill Wiltfong, Chief Marketing Officer at global consulting firm Korn Ferry.Jill shares her unique path from TV news anchor to marketing, emphasizing the crucial skills of storytelling, communication, and adaptability. She discusses why their thought leadership team is all journalists and discusses their transformative sponsorship of the PGA Korn Ferry Tour. Key Takeaways:Empower employees to promote your brand by giving them clear guardrails instead of slowing them down with heavy approval processes.Wait for the big brand opportunities that authentically tell your company story, like Korn Ferry's PGA development tour sponsorship, rather than chasing generic opportunities.If you're not the biggest player in your market, the only way to get a seat at the table is to do something different, at scale. Quote: "The other thing that was really transformative for us was deciding we were not going to be a boring B2B company. We needed to act and think and behave like a B2C firm. So we came up with this brand mantra: Be more than. Nike had just do it. Apple had think different. We are all about Be More Than. And this is our rallying cry. It tells people exactly who we are. It tells you what we're gonna do for you, for employees. It gives you a sense that Korn Ferry is rough, man, it's pretty relentless because we are always gonna push you to be more than you were yesterday."Episode Timestamps: *(19:09) The Trust Tree: Marketing is best suited to lead and drive innovation*(22:23) The Playbook: Get the right people, the rest falls into place*(44:40) Quick Hits: Jill's quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Jill on LinkedInLearn more about Korn FerryLearn more about Caspian Studios

Data, data everywhere, but not a drop of insight.Excuse my remixing of Samuel Taylor Coleridge, but doesn't it feel that way when staring at a dashboard sometimes.We have so much data – and frankly, our competitors probably have a lot of the same data – but can we turn those numbers into real insights to better serve a customer?Here's one way to do it, that I read in a recent podcast guest application, but you have to close your laptop first – “Walk the market.”To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Katherine Melchior Ray, faculty member and lecturer at the University of California Berkeley Haas School of Business [https://haas.berkeley.edu/], and author of the book ‘Brand Global, Adapt Local: How to build brand value across cultures' [https://www.barnesandnoble.com/w/brand-global-adapt-local-katherine-melchior-ray/1146174119].Berkeley Haas ranked No. 8 among U.S. business schools in the 2025 Financial Times Global MBA Ranking.During her career, Ray managed teams up to 150 and reported to CEOs in Germany, France, Japan, and the US.Lessons from the things she madeNurture your curiosityHistory is not just for schoolPrioritize relationshipsWalk the marketInfuse a founder's values into the brandCombine audacious risk taking with careOur next eventJoin us for ‘AI Executive Lab: Transform billable hours into scalable AI-powered products' on September 10th at 2 pm EDT. Register here [https://join.meclabsai.com/mec050].Discussed in this episodeCustomer Experience: Great experiences are invisible, but they require relentless alignment (podcast episode #145) [https://marketingsherpa.com/article/interview/customer]An Effective Value Proposition: What it is, why it is so important to business and marketing success, and how to use it [https://marketingsherpa.com/article/how-to/value-proposition-business-marketing%20success]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Helen Miall - Chief Marketing Officer, VIOOH As CMO at VIOOH, the leading premium digital out of home (DOOH) supply side platform, Helen is responsible for global marketing strategy, thought leadership and supporting the expansion and adoption of programmatic DOOH worldwide. She is committed to helping the OOH industry transition to audience-led and programmatic trading, maximising the opportunities for OOH with the wider digital media landscape. Helen has previously held senior marketing roles at Parkopedia, O2 (Telefónica UK), Turn, and Microsoft Advertising. Whilst at adtech company Turn, Helen set up and ran marketing across the EMEA region, helping grow programmatic display from c10% to a majority share of market spend. Helen spent the first 9 years of her career in various marketing roles at United Airlines and Air France.

Kaveri Camire, the Chief Marketing Officer (CMO) of DXC Technologies, to delve into the multifaceted world of B2B marketing. Kaveri shares her impressive 20-year career journey at IBM and the significant transition to her current role. The conversation explores various themes, including brand positioning, international marketing, corporate culture, and the adoption of AI in marketing strategies. Kaveri emphasises the importance of building personal and professional narratives and how that helps frame new market categories. The discussion covers her hands-on approach to team building, the challenges of navigating large organisations, and her methodologies for driving growth and innovation through data-driven decisions. Kaveri also touches upon notable client partnerships, the intrinsic value of human connection in business, and the power of effective storytelling. 05:00 Lessons from IBM: Innovation, Global Operations, and Market Categories 08:30 Kaveri's Role at DXC Technologies: Brand Positioning and Growth10:00 Navigating Large Organizations: The Power of Humility and Networking 14:50 Experimentation in Marketing: Start Small and Scale 18:30 The Importance of Face-to-Face Meetings: Learning from Global Teams 22:50 Getting to Know the Company: Aligning with Sales and Offering Leaders 28:30 Customer Relationship Management: Listening and Innovating [30:00] Real-world Applications: Success Stories with Key Clients 36:00 Business Value of Sponsorships: Client-led Value in Partnerships 42:02 Strategic partnerships and sponsorships45:38 Challenges and advice for CMOsDon't forget to like, share, and subscribe to help us reach a wider audience! Hosted on Acast. See acast.com/privacy for more information.

Jon Kaufman, Chief Marketing Officer at Smile Doctors LLC, discusses creating the best patient experience through the use of AI and the growing role of private equity in the DSO space. He also explores key industry drivers shaping the future of dental service organizations.

Send us a textIn this episode of The AI Advantage Series on The Matt Brown Show, Matt speaks with Jessica Lyn Zall, Chief Marketing Officer at Burford Capital, the global leader in litigation finance with a $7.2 billion portfolio.Jessica shares her perspective as a three-time CMO entering the legal finance space, where Burford funds major corporate lawsuits without disrupting balance sheets. She explains how her team is embracing AI to scale marketing impact, sharpen go-to-market strategy, and process vast amounts of legal and financial data.The conversation dives into how AI is reshaping team design, why leaner marketing organizations are the future, and where human qualities like empathy, mentorship, and communication remain irreplaceable. Matt and Jessica also explore the risks of over-reliance on AI, the role of proprietary data models, and the broader implications of hyper-personalization in business and everyday life.Support the show

Alex Schultz is the Chief Marketing Officer and VP of Analytics at Meta, where he has spent nearly two decades shaping the company's growth and marketing strategy. He has been instrumental in scaling Facebook, Instagram, and WhatsApp to billions of users worldwide. Alex is is also the author of Click Here: The New Rules of Marketing, the definitive guide to modern growth — available now on Amazon.  AGENDA:  00:00 – Is All Marketing Actually Performance Marketing? 04:00 – When Did Facebook Have the Wrong North Star? What Did They Learn? 16:00 – Will AI Create Companies Run by Just ONE Person? 27:00 – Is AI About to Hit the Biggest Plateau Since Self-Driving Cars? 30:00 – Is China Secretly Winning the Global AI Arms Race? 38:00 – Does AI Kill Content or Supercharge It? 44:00 – Why Brand Marketing Is Harder (and More Important) Than You Think 47:00 – Will Glasses Replace Phones Forever? 51:00 – What Would Alex Do If He Were Sundar at Google Today? 59:00 – What is the Greatest Strength and the Greatest Weakness of Zuck?  

Most brands talk about standing out. Very few actually do it. The ones that win are the ones willing to take a swing, sometimes even a wild one.That's exactly what GoDaddy did with the “Act Like You Know” campaign, a Super Bowl ad that became a cultural moment because of its boldness. In this episode, we explore the marketing lessons behind it with special guest Sydney Sloan, Chief Marketing Officer at G2.Together, we explore what B2B marketers can learn from emotional storytelling, influencer culture, and why building brand in the age of AI requires creativity, boldness, and a willingness to have a little fun.About our guest, Sydney SloanSydney Sloan is a visionary marketing leader with a track record of driving growth and innovation in the tech industry. As CMO of G2, the world's largest and most trusted software marketplace, Sydney is at the forefront of shaping the company's strategic direction. Sydney previously held CMO roles at compliance automation software company Drata, sales tech leader Salesloft, and cloud content management visionary Alfresco.What B2B Companies Can Learn From GoDaddy's “Act Like You Know” Campaign:Take bold swings. Safe marketing doesn't get noticed. To capture attention, B2B brands have to be willing to step outside the comfort zone and take real creative risks. As Sydney shared, “Take a big swing. Go do something outside of your comfort zone.” Boldness is the difference between blending in and breaking through.Your brand is the moat. With paid tactics getting harder, brand is the lasting advantage. It's not about clicks or keywords anymore. It's about the emotional connection people feel. As Sydney says, “Brand is right. It's the emotional connection that you actually build between a brand, which is not a person… and the audience.” In the age of AI, trust and resonance are the true differentiators.Influencers aren't just for B2C. Big-budget companies might hire celebrities, but every B2B brand can find ways to put people at the center of their story. It's about connection, not just reach. Sydney explained, “You can still use influencers, you can still have people connecting to people and doing it in creative ways.” In B2B, credibility often comes best through people, not platforms.Quote“We gotta go back and invest in brand. And what does that mean, and how do I do it? It's not the old playbook. That thing is gone. Display, out the windows. Google search, out the window. We are all at the starting line together. And whoever's the most creative and figures out this new era we're in has an unfair advantage.”Time Stamps[00:55] Meet Sydney Sloan, CMO at G2[01:17] Why GoDaddy's “Act Like You Know” Campaign[03:55] The Role of Influencers in B2B Marketing[11:39] The Role of CMO at G2[13:19] Understanding GoDaddy's “Act Like You Know” Campaign[19:32] B2B Marketing Lessons from GoDaddy's “Act Like You Know” Campaign[33:29] The Power of Creative Marketing[37:50] Final Thoughts and TakeawaysLinksConnect with Sydney on LinkedInLearn more about G2About Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

This week, The CMO Podcast is serving up a rich and flavorful conversation as Jim sits down with Jessica Padula, Vice President of Marketing and Sustainability for Nespresso USA. Nespresso, part of Swiss-based Nestlé, started in the 1980s with one bold idea: that anyone should be able to brew a café-quality coffee at home. Fast forward to today, and that idea has become an $8 billion global brand, with more than 13,000 employees across 81 countries, over 800 boutiques in 500+ cities, and a booming direct-to-consumer business.Jessica has been brewing her own journey at Nespresso for nearly a decade. For the past two and a half years, she's been leading both marketing and sustainability—two roles that blend perfectly like coffee and crema. A Boston University grad, Jessica first cut her teeth on the agency side, working with powerhouse Procter & Gamble brands, before bringing her passion for brand building and purpose to Nespresso.In this lively conversation, Jim and Jessica dive into her career journey, the art of balancing growth with sustainability, and how Nespresso continues to innovate without losing sight of its values. Grab your favorite cup and tune in—it's a coffee talk you won't want to miss.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it take to rebrand a 40-year-old tech giant — and make it relevant for the AI era?Stephanie sits down with Ann Minooka, Chief Marketing Officer at Synopsys, to uncover how she's redefining brand storytelling in one of the most complex spaces in tech. From repositioning a legacy company to pioneering demand generation strategies that deliver real pipeline, Ann shares her full playbook — including how AI is reshaping marketing, storytelling, and the future of customer search behavior.If you're a CMO, marketing leader, or just fascinated by the intersection of AI, storytelling, and strategy, this is one conversation you don't want to miss.Watch the full episode to hear Ann's insights on positioning, growth, and preparing for the next era of agentic buying.Key Moments: 00:00: Who Is Ann Minooka, CMO Of Synopsys? 03:00: The Era of Pervasive Intelligence06:30: Shifting the Brand Narrative10:00: Storytelling & Positioning Playbook14:00: Measuring Marketing Impact22:00: Preparing for the AI & LLM Agentic Future25:00: Content & Storytelling in a Technical Space32:00: Advice for New Marketing Leaders36:00: Rapid-Fire Marketing Questions Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Want Kipp's Loop Marketing Prompt Library (over 100 prompts)? Get it for free: https://clickhubspot.com/elm Episode 74: Is SEO really dead—and if so, what's the number one marketing skill you need to stay ahead in 2025? Matt Wolfe (https://x.com/mreflow) and Kipp Bodnar (https://x.com/kippbodnar), CMO of HubSpot, unravel the post-AI marketing landscape and the strategies you'll need to thrive. Kipp Bodnar is one of the world's most influential marketing leaders and the Chief Marketing Officer at HubSpot, where he is pioneering the integration of AI into every layer of modern marketing. Known for his hands-on expertise and his “Marketing Against the Grain” podcast, Kipp dives into how AI is upending everything from day-to-day productivity to industry-defining strategy. This episode explores why “taste” trumps tactics in an AI-first world, how HubSpot achieved a 400% boost in email engagement using AI personalization, and why anyone can build faster, smarter, and more standout brands by mastering the new dynamic marketing loop. Matt and Kipp break down the brand new Loop Marketing Playbook, the death (and rebirth) of SEO, and what it means to optimize for AI engines instead of search engines. Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd — Show Notes: (00:00) AI's Impact on Marketing (05:35) AI Productivity and Automation Hacks (06:28) Wispr Flow: Streamlined Voice Dictation (11:00) Super Intelligence Abundance and Human Consumption (14:50) Decline in Website Visits (18:33) SEO Principles Apply to AEO (21:00) Taste Differentiates: Know Your Audience (24:38) Leveraging AI for Marketing Success (27:00) “Moving the Free Line” Concept (30:50) Real-Time AI Reporting Loop (34:40) Understanding Customers Beats AI (38:18) Optimal Time for MVP Testing (41:14) Post-AI Marketing Playbook (42:32) Personalization Is Key in Marketing — Mentions: Kipp Bodnar: https://www.linkedin.com/in/kippbodnar/ HubSpot Loop Marketing: https://www.hubspot.com/loop-marketing Marketing Against the Grain podcast: https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 Wispr Flow: https://wisprflow.ai/ Intelligence Superabundance: https://www.notboring.co/p/intelligence-superabundance Genspark: https://www.genspark.ai/ Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw — Check Out Matt's Stuff: • Future Tools - https://futuretools.beehiiv.com/ • Blog - https://www.mattwolfe.com/ • YouTube- https://www.youtube.com/@mreflow — Check Out Nathan's Stuff: Newsletter: https://news.lore.com/ Blog - https://lore.com/ The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

The Remarkable Retail Podcast kicks off Season 11 with a powerful episode featuring a first-ever guest co-host: Ethan Chernofsky, Chief Marketing Officer of Placer.ai. The episode opens with a lively discussion of tariffs and trade turbulence, a recurring theme reshaping global retail strategies. Ethan shares data-driven insights from Placer.ai on how consumer behavior is shifting under economic uncertainty, while Steve highlights how pricing power and category positioning determine which retailers can weather cost pressures. Together, they unpack what's next as outsized tariffs hit key markets like India, Brazil, and Switzerland.The conversation then pivots to retailer performance, starting with Target's leadership shake-up. Steve critiques the choice of an insider CEO while Ethan provides Placer.ai traffic data showing continuing traffic declines. The group debates Target's future—whether its famed “Tar-zhay” positioning can be revived by refocusing on differentiation. From there, they contrast Target's struggles with Walmart's momentum, exploring how digital sales, retail media, and membership growth continue to power the world's largest retailer's outsized performance..Speaking of Amazon, the trio examines the company's great expanded same-day grocery delivery, setting up a fresh battleground with Walmart. They also analyze the broader bifurcation of retail, where premium players and discounters gain share while middle-market brands face mounting challenges.Moving on the episode digs into the most talked about stories making headlines. Topics include the Cracker Barrel rebrand backlash, American Eagle's bold Sydney Sweeney campaign, and the AI battle for talent, which borders on the ridiculous..Finally, the team peers around the corner, curious about whether iconic brands in transition such as Gap, Kohl's, Macy's, Nordstrom, and Bloomingdale's can regain any traction in the fae of growing headwinds. They also discuss shifting enclosed mall dynamics of malls. Ethan underscores that while A-class malls thrive with innovative tenants, some moribund B-class centers are finding new life by reinventing themselves. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

If you had to pick one of the biggest challenges facing CMOs today, how high on your list would customer loyalty be? Agility requires a deep understanding of your customer and the ability to adapt to their ever-changing needs and expectations. It also requires a willingness to experiment and learn from failures, quickly iterating on strategies and tactics. Today, we're going to talk about the evolving landscape of travel loyalty programs and how brands can best engage with different generations of travelers, particularly in the face of changing economic conditions and emerging generational trends. To help me discuss this topic and other highlights from arrivia's Loyalty and the Changing Traveler report, I'd like to welcome, Jeff Zotara, Chief Marketing Officer at arrivia. About Jeff Zotara Jeff Zotara is the Chief Marketing Officer of arrivia, a travel technology company providing travel loyalty, booking, and marketing solutions to consumer-facing companies that want to deliver exceptional value to customers, uncover new revenue streams, and drive growth through exciting travel rewards and member benefits. With more than two decades as a strategic and operational marketing leader, Jeff is focused on driving growth and marketing technology across brands and providing the best member experience at the intersection of travel and tech.   Jeff Zotara on LinkedIn: https://www.linkedin.com/in/jeffzotara/ Resources arrivia: https://www.arrivia.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Get a copy of arrivia's Loyalty and the Changing Traveler report: https://resources.arrivia.com/report-survey-loyalty-changing-traveler Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company