Podcasts about chief marketing officers

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com Reducing patient wait times requires optimizing both patient navigation and health system resource utilization, a dual challenge tackled by platforms like DexCare.  In this episode, Jamie Gier, Chief Marketing Officer at DexCare, shares how their patient access platform, originally spun out of Providence Health, is working to ensure that "nobody waits for care." She explains how DexCare reduces appointment wait times by optimizing patient search and discovery while matching demand with the right clinician, location, or virtual care option, particularly for low-acuity needs. Jamie also discusses the importance of addressing generational expectations, the digital needs of caregivers, and the competitive landscape of B2B health tech marketing, which demands a precise ideal customer profile. Finally, she highlights the balance between AI-driven solutions and relationship marketing, emphasizing that trust remains key in partnering with health systems. Tune in and learn about innovative patient access solutions and insightful B2B healthcare marketing strategies! Resources:  Connect and follow Jamie Gier on LinkedIn. Learn more about DexCare on their LinkedIn and website. Discover more about CMO Huddles on their website and LinkedIn.

In this episode of (insert podcast name here) host Josh Taylor, Chief Marketing Officer at OptSpot, sits down with Donald Miller, CEO of StoryBrand, to discuss how car wash owners can transform their marketing strategies by clarifying their messaging. Miller explains how businesses can position themselves as guides rather than heroes in their customers' journeys. The conversation covers actionable strategies for increasing customer engagement, boosting retention, and driving revenue.Josh Taylor is a marketing strategist dedicated to helping car wash owners grow their businesses through automated customer retention and engagement tools. As a certified StoryBrand expert, he specializes in turning complex marketing messages into simple, high-converting campaigns.Donald Miller is a New York Times bestselling author and marketing expert who has helped brands like Ford, Chick-fil-A, and Intel clarify their messaging and increase revenue. His books include Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business. Through StoryBrand, he has helped thousands of business owners cut through the noise and connect with customers.Key TakeawaysThe StoryBrand Framework: Shifting Your MessagingDonald Miller explains how most businesses make the mistake of positioning themselves as the hero instead of the guide.Customers want to be the hero of their own story—your brand should support and empower them.When your messaging focuses on solving customer problems, it builds trust and increases sales.Affirmation Calls to Action: Go Beyond “Join Now”Standard Calls to Actions like "Sign Up" or "Buy Now" aren't enough.Affirmation Calls to Action reinforce the transformation customers will experience, making them more likely to take action.Example: Instead of “Join Today,” try “Start Driving a Cleaner Car Today.”Affirm why washing their car with you was a good ideaValue Stacking: Make Your Offer IrresistibleClearly communicate why your car wash is worth choosing.Layer multiple benefits in your messaging—price, convenience, time savings, and customer experience.The more value you highlight, the more compelling your offer becomes. Tell your customer's story, not yours. It's not the car wash they want…it's the clean car.Clarity is Key: Make Your Marketing SimpleIf your messaging is confusing, you're losing customers.Keep your marketing clear, concise, and repeatable so customers instantly understand what you offer.Training Your Team: Messaging Consistency MattersYour team needs to use the right language when talking to customers.Miller suggests using a simple incentive, like giving team members a dollar each time they use the new messaging.The goal: Create a unified, effective brand voice across all customer touchpoints.

Tata Consultancy Services (TCS), a global leader in IT services, consulting, and business solutions and operating a Global Delivery Centre out of Letterkenny in Co. Donegal, Ireland, has been ranked among the 100 most valuable brands worldwide in the Kantar BrandZ Most Valuable Global Brands 2025 Report. In a special 20th edition ceremony held in New York by Kantar, TCS was accorded a brand value of $57.3 billion with an accelerated 28% year-on-year growth. TCS now ranks #45 globally, in a list that includes the world's most prominent brands across industry sectors. This year's growth marks a sharp acceleration in brand equity, favourability and awareness. In a separate independent brand audit carried out by Momentum-ITSMA, TCS demonstrated 95% aided brand awareness with business executives across 26 countries worldwide, up exponentially from 29% which the same audit polled in 2010. This growth in brand value and equity highlights TCS' sustained brand building efforts, including high-impact global sports partnerships, customer-centric innovation, and consistent marketing excellence. Martin Guerrieria, Head of Kantar BrandZ, said, "By drawing on the depth of BrandZ's database over the last quarter of a century, our insights show that with the right level of investment and strategic focus, brands have huge potential to drive growth for their owners. TCS' performance this year demonstrates its ability to innovate at scale with AI capabilities now running through its portfolios. TCS' strategic sponsorship programmes continue to build a strong global presence and community around its brand." TCS' rise in brand value is rooted in its long-term commitment to humanizing technology through experiences that inspire, innovations that transform, and relationships that go the distance. At the centre of this momentum is TCS' sponsorship of 14 global running events, including five of the seven Abbott World Marathon Majors such as the TCS New York City Marathon, TCS London Marathon, and TCS Sydney Marathon. These events engage over 600,000 runners annually and contributed $2.25 billion to local economies in 2024, raising $279 million for charitable causes. The TCS brand also demonstrated a 30-point uplift in brand familiarity and 40-point uplift in brand consideration, the highest improvement amongst all the key sponsors of the sport. Abhinav Kumar, Chief Marketing Officer, TCS, said, "For 20 years Kantar BrandZ has recognised the world's most valuable brands. We congratulate them on this special anniversary edition of their brand excellence platform. Alongside the brand leadership we have in our industry, we are very pleased to see this recognition of the TCS brand amongst the world's most iconic brands across industries. This growth in brand value, awareness and equity has been built on a range of high-impact long term marketing and communications programmes. Building a brand is indeed a marathon, yet I would like to thank all my colleagues in TCS for doing this long run, at the scorching pace of a sprint. Kudos to all of them." From creating the first-ever digital twin heart of a pro-runner to deploying Agentic AI systems that can autonomously reason and act across complex business contexts, TCS continues to shape the future of enterprises and consumer experiences. The company's partnership with Jaguar through the Jaguar TCS Racing Team that competes in the ABB FIA Formula E World Championship positions TCS at the intersection of intelligent engineering and sustainable innovation, highlighting the brand's commitment to next-generation experiences that resonate with communities. TCS also continues to be recognized for its strong client partnerships and employer brand. In 2025, TCS was ranked the #1 IT service provider in Europe for customer satisfaction by Whitelane Research. TCS was named a Global Top Employer across more than 30 countries and regions, including North America, Asia Pacific, the Middle East, and Latin America, by the Top...

In our upcoming episode coming on Tuesday 20th May, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour. The full episode will give listeners valuable insights into effectively communicating marketing's value to the boardroom, building strong collaborative relationships with finance and sales teams, and, crucially, why it's essential to position marketing as a strategic investment that drives growth, not simply a cost centre.Can't wait for Tuesday's full episode? Check out the CIM Content hub now for all things marketing.  

Building a business that thrives with or without your presence is the ultimate test of sustainable success. In this final episode of our short series on The Rainmaker Multiplier book with Jason L Smith, we go behind the scenes of his journey building C2P and JL Smith Holistic Wealth Management. Discover how Jason's businesses not only survived but achieved record-breaking growth during his extended absences for medical leave. Learn the frameworks and organizational health principles that allowed both companies to achieve their most profitable quarters ever while he was recovering from surgery. Join host Matt Seitz, Chief Marketing Officer at C2P, for this revealing conversation about business continuity, leadership development, and building a meaningful legacy in the financial services industry that can last for generations.Resources:Books referenced: The Rainmaker Multiplier: How to Create a Self-Sustaining, Scalable Financial Planning Business by Jason L SmithThe Advantage: Why Organizational Health Trumps Everything Else In Business by Patrick LencioniFree Toolkit: The Rainmaker Multiplier Toolkit (includes bonus chapters and templates)

As Gen Z cements its role as the cultural vanguard and Gen Alpha begins to assert its voice, brands face mounting pressure to not only keep pace but to actively shape youth identity. With social commerce booming and physical retail undergoing reinvention, staying relevant means delivering experiences as dynamic as the customers themselves. One stat alone says it all: after Kendrick Lamar sparked a flare jeans frenzy, American Eagle saw a 125% spike in Google searches and 25% more store traffic in just days.So how does a legacy retailer like American Eagle Outfitters keep its edge with a generation that swipes faster than it shops? And what does it take to not only follow culture—but lead it?On this episode of Retail Refined, host Melissa Gonzalez sits down with Craig Brommers, Chief Marketing Officer at American Eagle, for a deep dive into loyalty, culture, and the art of speaking to multiple generations at once. From TikTok virality to in-store innovation, Craig shares how American Eagle is turning its 50-year playbook into a blueprint for the next era of retail.Key topics of discussion…How American Eagle uses feedback loops—from 35,000 Gen Z store associates to a 2,000-person youth panel—to track trends in real time and adjust marketing and product strategies accordingly.Why the “Lived In” store concept is the most successful in American Eagle's 48-year history, blending elevated design with community-driven experiences to drive conversion and loyalty.The launch of the “Live Your Life” affiliate program, a bid to transform creators into digital store associates and cement deeper bonds with youth consumers in the social commerce age.Craig Brommers is a seasoned global marketing executive with deep expertise in brand expansion across geographic, digital, and category dimensions. He has led marketing at top retail brands including American Eagle, Gap, Abercrombie & Fitch, Calvin Klein, and Speedo, consistently driving growth through purpose-driven strategies and a strong command of data-informed decision-making. An MBA graduate from UCLA's Anderson School, Craig is known for building high-performing, cross-functional teams and balancing global consistency with local market relevance.

Jonathan Grabowski is the co-founder and Chief Marketing Officer of Penji, an innovative on-demand graphic design platform known for delivering unlimited custom design services with a human-first approach. Under his leadership, Penji has grown into a 500-person global team by blending systematized creative services with deep empathy and customer care. In this episode, Jonathan shares how businesses can scale design, improve customer experience, and outshine competitors by focusing on connection over convenience. Discover why human interaction still trumps AI in branding and how empathy is a true growth tactic for modern entrepreneurs. Today we discussed: 00:00 Opening 00:09 Introducing Johnathan Grzybowski 01:53 The Origin of Penji 05:46 How to Establish a Brand Identity 08:25 The Human Element of Penji 09:47 Penji Success Stories 14:13 How AI Affects the Design Workflow Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Send us a textTune in to the latest Small-Cap Spotlight Flashcast! Join Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer at WTR, and Peter Gastreich, Senior Energy Transition and Sustainability Analyst, as they discuss Neste Corp. Neste produces renewable fuels on three continents and operates the world's largest renewable fuels platform. Learn how Neste's global footprint and feedstock sourcing serve as competitive advantages and how management are responding to the currently oversupplied renewable fuels markets, cutting costs and repositioning for structural long-term growth opportunities. Policy implications for the US and EU are also discussed. 

This episode features an interview with Alison Lange Engel, CEO of Ceros, a company that provides tools and services that empower companies to create interactive content with unparalleled ease and efficiency, driving customer engagement.In this episode, Alison discusses the power of interactive content and how to differentiate your brand amidst increasing noise. She and Ian dive into the importance of being unique and how creativity is a competitive advantage. Key Takeaways:Creativity is a competitive advantage, even more so as copying assets gets easier with AI. CMOs need to get their teams off the treadmill and make space for creativity, inspiration and ideation. The sea of sameness is real, especially in B2B, and the world continues to get noisier. You have to disrupt and have conviction behind your big bets; check box marketing won't cut it anymore. Originality is as important as ever, but teams have to find ways to do more with less and won't succeed if they are only trying to differentiate themselves through words, tone, or processes.Quote:  You're going to miss the opportunity to differentiate and tell a unique story, right, if you have your team on a treadmill constantly. And that's how most people feel. But, as a leader, you've got to create space for it and find inspiration. Encourage your team to bring ideas. We would bring magazine clips in. People would bring in their pets. People brought in old, you know, pictures, family mementos, what matters to them. You've gotta get to the heart and soul of what you're trying to do to kind of unlock your team and have your company, you know, feel fresh, feel modern, and have people take risks, right? Great companies take risks and you have to kind of create that environment to do that. The brands that don't, are in trouble and the brands that do are the ones that win.Episode Timestamps: *(05:50) The Trust Tree: Experiences over static content*(25:36) The ROI of creativity*(36:29) Advice for CMOs on creativity and boldnessSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Alison on LinkedInLearn more about CerosLearn more about Caspian Studios

Allianz Ireland has leveraged Spotify to launch a new data-driven initiative that helps drivers take control of their mindset behind the wheel, simply by changing the beat. Studies show that music can have a direct influence on how we drive. Songs with a fast tempo (over 120 beats per minute) can subconsciously encourage drivers to speed up and change lanes much more often. In contrast, music that matches the average resting heart rate (around 60-80 BPM) is associated with calmer, more focused driving. The idea taps into growing public awareness: According to a nationally representative survey commissioned by Allianz Ireland in April 2025, over half of Irish adults believe that listening to music impacts how they drive. This belief is especially strong among younger adults (Gen Z), the group most likely to stream music while behind the wheel. Research shows increased heart rate variability, higher mental workload, and more erratic driving patterns in response to faster music, making them particularly suited to benefit from a more mindful music curation approach. That's why Allianz has turned to Spotify to launch 'Seat Belters', an in-app experience tool that creates a personalised playlist, based on the user's listening history, but with a lower beat per minute, for better driving. A Soundtrack Designed for the Drive, that you'll love Whether it's a school run or a road trip, music sets the tone. Allianz' and Spotify's new campaign on Spotify feature helps drivers tune into a more mindful, more aware pace that is just as enjoyable, for better driving. Each playlist is unique, leveraging Spotify's unique streaming intelligence, but filtered for music in a calmer tempo range (60-80 BPM). Mark Brennan, Chief Marketing Officer at Allianz Ireland, said: "This initiative is about promoting a better driving experience by influencing driver behaviour through music. The music we listen to can significantly affect our mood and actions, so why not harness this to encourage better driving habits? We're thrilled to work with Spotify on this groundbreaking international campaign, offering an experience tool that is not only practical and enjoyable but also personalised, with the potential to reduce road accidents." Seat Belters will be promoted to Spotify's free-tier users via in-app ads and shared on social media. To bring this science to life, Allianz has also launched Dashboard Drumming, a social video activation pairing legendary drummer Stewart Copeland (The Police) with science content creator Big Manny. In a parked car, they use nothing but a dashboard and a drumbeat to demonstrate how changing tempo affects mindset, mood, and ultimately driving behaviour, making BPM instantly relatable and shareable. It's a fun but powerful way to show how we respond to rhythm behind the wheel. Start Your Better Driving Soundtrack. To create your personalised playlist, visit: open.spotify.com/site/allianz

Consumers today aren't just buying products, or even experiences—they're buying into values. As more people align their shopping habits with brands that reflect their personal beliefs, how can companies authentically connect with their audience without coming across as performative? Joining us today is Phyllis Rothschild, Chief Marketing Officer at Pete & Gerry's, pioneers in humane egg production. Phyllis, a recently awarded “Woman in Marketing,” is on a mission to bring clarity to the egg aisle by educating consumers on animal welfare and sustainability. With a deep understanding of brand authenticity, consumer trust, and marketing innovation, she's here to share how brands can build real connections in a world where consumers demand transparency. Phyllis Rothschild has been the Chief Marketing Officer at Pete & Gerry's, LLC for just shy of two years, with a storied career prior to her recent position. With over 30 years of experience in marketing and branding consulting, she joined Pete & Gerry's with the goal of aligning the marketing strategy with the business strategy, growing strong brands, building brand love, and prioritizing consumer education, awareness and engagement.Since joining the Pete & Gerry's team (with its family of brands Pete & Gerry's and Nellie's Free Range), Phyllis has supported the company's mission of producing healthy, delicious eggs by setting a higher standard for humane animal care and sustainable farming practices across the industry, and has been the driving force behind the brand's thought leadership efforts. By leading the entire marketing function, she oversees the implementation of creative campaigns, strategic partnerships, social media marketing, content creation, product and packaging design, shopper marketing, and innovation. RESOURCES Pete & Gerry's: https://www.peteandgerrys.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What happens when podcast host, master marketer, and referral system pioneer Seth Greene takes the hot seat and gets grilled on his biggest wins, toughest failures, and the real story behind 2,000 videos and a no-ask referral empire?   In this rare role-reversal episode, Sharkpreneur host Seth Greene is interviewed by Peter Murphy Lewis, founder of StrategicPete.com. Seth opens up about the mindset, methods, and mistakes behind his entrepreneurial journey. From selling his house using Facebook ads to building a no-ask referral system that earned him three Dan Kennedy Marketer of the Year nominations, Seth shares the behind-the-scenes moments that have shaped his success. You'll hear about painful lessons, martial arts-inspired leadership, and how he has created nearly 2,000 videos without burning out.   Key Takeaways: → What happens when a podcast host becomes the guest on his show. → How shifting your mindset can turn rejection into opportunity. → How one simple idea created a referral system that works without asking. → The connection between martial arts and modern leadership. → Why consistency, not perfection, is the secret behind 2,000 videos and counting.   Peter Murphy Lewis is the founder of StrategicPete.com and a seasoned fractional Chief Marketing Officer, known for helping CEOs transform messy, scattered marketing data into clear, actionable strategies that drive serious growth. With a rare blend of creative storytelling and strategic insight, Peter brings over a decade of experience in marketing leadership, positioning brands for exponential success. He's also a television host and lifelong storyteller, passionate about uncovering what makes entrepreneurs and businesses tick. Whether he's advising a startup or optimizing a legacy brand's digital ecosystem, Peter thrives on clarity, impact, and connection.   Seth Greene is the nation's foremost authority on how to grow your business with 50 DREAM affiliates and our founder, growing us to the Inc 5000 list in 2023. He is the co-host of the Sharkpreneur podcast with Shark Tank's Kevin Harrington, which was named the number 6 business podcast to listen to. Seth is a 9 time best selling author who has been interviewed on NBC news, CBS news, Forbes, Inc, CBS Moneywatch, and the only person in history to be nominated three years in a row for the prestigious GKIC Marketer of the Year award. Seth is a serial entrepreneur and has founded four successful businesses.   Connect With Peter: StategicPete.com Facebook LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices

Hi, Welcome back to In The LOOP Podcast! This week, we're in the heart of Women's Rodeo World Championship week, and while the best in the world battle it out in Fort Worth for a record-setting $802,000 payout, we're taking a moment to celebrate a legend who has shaped the industry from the inside out.I'm honored to sit down with my dear friend, Billie Bray—wife, mom, competitor, Chief Marketing Officer at Equibrand, and now, the 2025 Pam Minick Lifetime Achievement Award recipient. This award is more than a title; it's a celebration of a lifetime of pushing the envelope for women in western sports—following in the footsteps of Pam Minick herself and joining the ranks of icons like Reba McEntire.Billie shares the story behind the surprise announcement, her long-standing friendship with Pam, and the memories they share—like taking home the Team Roping title together at the 2007 Windy Ryon. But more than that, Billie reflects on her role in the creation of the Women's Rodeo World Championship, the importance of offering levels for all women—from limited to challenger to pro—and how this platform is changing the game by providing life-changing opportunities for every stage of a cowgirl's journey.We also dig into what keeps her showing up for this industry year after year, how she's navigated leadership in a male-dominated space, and her advice to women trying to juggle family, career, and rodeo dreams. Spoiler alert—there's no perfect balance, but the kitchen table is a great place to start.Billie reminds us that success doesn't come without the hard lessons—and sometimes the biggest wins come when you keep showing up, even when it's tough.Congratulations again, Billie—you make all of us proud. Tune in now to hear her incredible story and join us in celebrating one of the greats.In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily. In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. Get In The LOOP Podcast with Jordan Jo Get the Newsletter at | www.inthelooprodeo.com/ Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

In this episode of the Drop In CEO podcast, Dean Isaacs discusses how he helps B2B businesses achieve strategic growth and profitability. Dean shares his journey from corporate roles to becoming a fractional executive and launching the Fractional Launchpad, a group coaching program for fractionals. He emphasizes the importance of intentional networking and aligning business strategy with sales and marketing efforts. They also explore Dean's new initiative, the Fractional Collective, which aims to build a supportive community for fractionals and consultants. Episode Highlights: 04:34 Networking Strategies for Business Growth 09:09 Aligning Sales and Marketing for Success 12:24 The Rise of Fractional Executives 18:24 The Fractional Launchpad and Collective Dean Isaacs is the founder of Vantage Group, a sales and marketing strategy firm dedicated to helping B2B businesses achieve strategic revenue growth and profitability. With over two decades of experience, Dean has advised hundreds of companies and served in numerous fractional Chief Revenue Officer (CRO) and Chief Marketing Officer (CMO) roles, bringing a results-driven approach to leadership and business growth.Beyond his work with B2B companies, Dean is a trusted coach and mentor to fractional executives. Through his group coaching program, the Fractional Launchpad, he empowers fractional leaders to confidently launch and scale their businesses, leveraging his expertise to help them thrive in the evolving fractional space. Connect with Dean Isaacs: Company Website: https://www.thevantagegrp.com/ Linkedin: https://www.linkedin.com/in/deanisaacs/ For More Insights from The Drop In CEO:

Becky Freemal is an author, speaker, Emmy award winning broadcast journalist-turned-fractional Chief Marketing Officer and founder of The Market Exec.She is the author of Brand Voice, how to use people + data to create a brand story that never falls flat again.She brings together the power of storytelling with the need for data-driven results into bold, innovative marketing strategies to provide massive value to everyone.Linked In: https://www.linkedin.com/in/beckyfreemal/Book: https://www.amazon.com/dp/B0D6WPMB2K?ref=cm_sw_r_cp_ud_dp_R8MDBYBDK2MG5B0FF2B1&ref_=cm_sw_r_cp_ud_dp_R8MDBYBDK2MG5B0FF2B1&social_share=cm_sw_r_cp_ud_dp_R8MDBYBDK2MG5B0FF2B1&skipTwisterOG=1Connect and tag me at:https://www.instagram.com/realangelabradford/You can subscribe to my YouTube Channel herehttps://www.youtube.com/channel/UCDU9L55higX03TQgq1IT_qQFeel free to leave a review on all major platforms to help get the word out and change more lives!

In an age where touchscreen technology dominates the mobile landscape, the return of the physical keyboard accessory for smartphones, particularly the iPhone, represents a significant shift in user experience. The recent introduction of a physical keyboard for iPhones, shown off by Jeff Gadway, the Chief Marketing Officer at Clicks, highlights the benefits of tactile input methods that many users have longed for since the advent of virtual keyboards. Gadway explains how a physical keyboard can enhance the iPhone experience by improving usability, increasing satisfaction, and providing a nostalgic touch for users who appreciate the tactile feedback of traditional typing.Improved UsabilityOne of the most compelling advantages of a physical keyboard is the enhanced usability it offers. The Clocks keyboard accessory seamlessly connects to the iPhone without requiring Bluetooth or a battery. This simplicity eliminates common frustrations associated with wireless devices, such as connectivity issues and battery life concerns. By plugging the keyboard directly into the phone, users can instantly access a full-sized keyboard experience that allows for more efficient typing, especially for tasks that require extensive text input, such as emails, messages, and social media posts.Moreover, the Click keyboard's design ensures that the virtual keyboard does not obstruct the screen, allowing users to see more of their content while typing. This increased screen real estate is particularly beneficial when engaging in activities that require multitasking or when users need to reference information while composing messages. The keyboard's ability to toggle between data modes further enhances usability, making it easy for users to switch between typing and using other accessories without the hassle of detaching components.Increased SatisfactionGadway highlights a phenomenon that many users can relate to: the satisfaction derived from typing on a physical keyboard. He describes the experience as "ASMR for your thumbs," emphasizing the auditory and tactile pleasure associated with pressing physical keys. This sensory feedback is something that virtual keyboards cannot replicate, as they lack the satisfying clicks and resistance of traditional keys. For users who have grown up with physical keyboards, the nostalgia of typing on a tactile surface can evoke positive emotions and enhance their overall experience with the device.Additionally, the Click's thoughtful design, which includes considerations for key travel, actuation pressure, and sound, indicates a commitment to user satisfaction. By addressing these details, Clicks ensures that users not only enjoy the functionality of the keyboard but also appreciate the craftsmanship behind it. This attention to detail can lead to a more fulfilling interaction with the device, transforming mundane tasks into enjoyable experiences.Nostalgia and Connection to the PastFor many users, the transition from physical to virtual keyboards has been a bittersweet journey. Scott reminisces about his fondness for physical keyboards, recalling his experiences with devices like the PPC series and Palm smartphones. This sentiment resonates with a demographic that values the connection to the past and the practicality of physical keys. The introduction of a physical keyboard for the iPhone allows users to revisit that nostalgic experience while leveraging the advanced technology of modern smartphones.Furthermore, the integration of keyboard shortcuts familiar to users of Mac and iPad devices enhances the sense of continuity across Apple products. This seamless blending of old and new not only caters to long-time Apple enthusiasts but also invites a new generation of users to explore the benefits of physical keyboards. By enabling customizable shortcuts through the Apple Shortcuts app, the keyboard accessory empowers users to personalize their experience, further solidifying the connection between the device and its user.Conclusion: The Return of a Physical Phone KeyboardThe introduction of a physical keyboard accessory for the iPhone signifies a thoughtful response to user preferences and needs in an increasingly touchscreen-dominated world. By improving usability, increasing satisfaction, and rekindling nostalgia, the physical keyboard enhances the overall iPhone experience. As technology continues to evolve, products like Clicks' keyboard remind us that sometimes, the old ways can still offer valuable lessons and benefits. For users seeking a more engaging and efficient way to interact with their devices, the return of the physical keyboard is not just a novelty; it is a welcome enhancement that bridges the gap between the past and the present.Clicks keyboards are available for a variety of phone models, including iPhone, Pixel, Razr, and Galaxy phones. To see the full lineup, check out the company's web store or their Amazon Store.Interview by Scott Ertz of F5 Live: Refreshing Technology.Sponsored by: Get $5 to protect your credit card information online with Privacy. Amazon Prime gives you more than just free shipping. Get free music, TV shows, movies, videogames and more. The most flexible tools for podcasting. 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In an age where touchscreen technology dominates the mobile landscape, the return of the physical keyboard accessory for smartphones, particularly the iPhone, represents a significant shift in user experience. The recent introduction of a physical keyboard for iPhones, shown off by Jeff Gadway, the Chief Marketing Officer at Clicks, highlights the benefits of tactile input methods that many users have longed for since the advent of virtual keyboards. Gadway explains how a physical keyboard can enhance the iPhone experience by improving usability, increasing satisfaction, and providing a nostalgic touch for users who appreciate the tactile feedback of traditional typing.Improved UsabilityOne of the most compelling advantages of a physical keyboard is the enhanced usability it offers. The Clocks keyboard accessory seamlessly connects to the iPhone without requiring Bluetooth or a battery. This simplicity eliminates common frustrations associated with wireless devices, such as connectivity issues and battery life concerns. By plugging the keyboard directly into the phone, users can instantly access a full-sized keyboard experience that allows for more efficient typing, especially for tasks that require extensive text input, such as emails, messages, and social media posts.Moreover, the Click keyboard's design ensures that the virtual keyboard does not obstruct the screen, allowing users to see more of their content while typing. This increased screen real estate is particularly beneficial when engaging in activities that require multitasking or when users need to reference information while composing messages. The keyboard's ability to toggle between data modes further enhances usability, making it easy for users to switch between typing and using other accessories without the hassle of detaching components.Increased SatisfactionGadway highlights a phenomenon that many users can relate to: the satisfaction derived from typing on a physical keyboard. He describes the experience as "ASMR for your thumbs," emphasizing the auditory and tactile pleasure associated with pressing physical keys. This sensory feedback is something that virtual keyboards cannot replicate, as they lack the satisfying clicks and resistance of traditional keys. For users who have grown up with physical keyboards, the nostalgia of typing on a tactile surface can evoke positive emotions and enhance their overall experience with the device.Additionally, the Click's thoughtful design, which includes considerations for key travel, actuation pressure, and sound, indicates a commitment to user satisfaction. By addressing these details, Clicks ensures that users not only enjoy the functionality of the keyboard but also appreciate the craftsmanship behind it. This attention to detail can lead to a more fulfilling interaction with the device, transforming mundane tasks into enjoyable experiences.Nostalgia and Connection to the PastFor many users, the transition from physical to virtual keyboards has been a bittersweet journey. Scott reminisces about his fondness for physical keyboards, recalling his experiences with devices like the PPC series and Palm smartphones. This sentiment resonates with a demographic that values the connection to the past and the practicality of physical keys. The introduction of a physical keyboard for the iPhone allows users to revisit that nostalgic experience while leveraging the advanced technology of modern smartphones.Furthermore, the integration of keyboard shortcuts familiar to users of Mac and iPad devices enhances the sense of continuity across Apple products. This seamless blending of old and new not only caters to long-time Apple enthusiasts but also invites a new generation of users to explore the benefits of physical keyboards. By enabling customizable shortcuts through the Apple Shortcuts app, the keyboard accessory empowers users to personalize their experience, further solidifying the connection between the device and its user.Conclusion: The Return of a Physical Phone KeyboardThe introduction of a physical keyboard accessory for the iPhone signifies a thoughtful response to user preferences and needs in an increasingly touchscreen-dominated world. By improving usability, increasing satisfaction, and rekindling nostalgia, the physical keyboard enhances the overall iPhone experience. As technology continues to evolve, products like Clicks' keyboard remind us that sometimes, the old ways can still offer valuable lessons and benefits. For users seeking a more engaging and efficient way to interact with their devices, the return of the physical keyboard is not just a novelty; it is a welcome enhancement that bridges the gap between the past and the present.Clicks keyboards are available for a variety of phone models, including iPhone, Pixel, Razr, and Galaxy phones. To see the full lineup, check out the company's web store or their Amazon Store.Interview by Scott Ertz of F5 Live: Refreshing Technology.Sponsored by: Get $5 to protect your credit card information online with Privacy. Amazon Prime gives you more than just free shipping. Get free music, TV shows, movies, videogames and more. The most flexible tools for podcasting. 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I'll tell you what happened in my career before. Maybe you've been there, too.There's a sponsorship, sometimes a fairly high-profile sponsorship, and I have gotten asked to write it about it in an ad or email…but, there wasn't really a strategy. That is not the way to get the best ROI, the most juice for the squeeze.Sponsorships truly succeed when they tie into the value proposition of the brand. So this lesson in a recent podcast guest application really grabbed my attention – “Maximize brand awareness by going beyond the ‘logo slap' sponsorship”To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Rebecca Biestman, Chief Marketing Officer, Guild [https://guild.com/].Guild raised $175 million in a Series F funding round in 2022, at a $4.4 billion valuation. Wellington Management led the financing, and Oprah Winfrey participated in the round, along with other backers. Biestman manages a team of 70 in the marketing department.Lessons from the things she madeMaximize brand awareness by going beyond the “logo slap” sponsorshipEmbrace new tech that helps drive your brand strategyTo build a brand that lasts, consider rebranding a team sport Be prepared to step up when the unexpected happensThe best candidate for a role isn't always the one who has done it beforeMaking a difference and building something great aren't mutually exclusiveDiscussed in this episodeJoin us for MEC050: Let AI Agents Market For You [https://join.meclabsai.com/ai-agents] on Tuesday, May 13th at 2 pm EDTCreative Marketing: Does it all make sense? (Podcast Episode #19) [https://www.marketingsherpa.com/article/interview/creative]Marketing at 200 MPH: Sports sponsorship lessons from F1 & finance (podcast episode #125) [https://marketingsherpa.com/article/interview/sports]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Identifying, developing, and empowering the right people can make all the difference in building a thriving financial practice. Take it from Jason L Smith, author of The Rainmaker Multiplier: How to Create a Self-Sustaining, Scalable Financial Planning Business. Join host Matt Seitz, Chief Marketing Officer at C2P, as he continues his conversation with Jason on the key themes behind the book and The Rainmaker Multiplier process. Learn how Jason's strategic hires like Jeff Warnkin, CFP, CPA, NSSA, BPC, Senior Wealth Manager, and Bryan Bibbo, AIF, NSSA, BPC, CEPA, now President and CFO, transformed JL Smith through their distinct but complementary strengths. Plus, discover the critical importance of "backstage players" who make everything possible behind the scenes. Tune in to learn more about practical frameworks for talent development, including the proven five-rung advisor career path that has helped numerous financial practices scale successfully.Resources:Books referenced: The Rainmaker Multiplier: How to Create a Self-Sustaining, Scalable Financial Planning Business by Jason L SmithThe Bucket Plan®: Protecting and Growing Your Assets for a Worry-Free Retirement by Jason L Smith Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick LencioniProcess referenced: The Bucket Plan® philosophyTraining referenced: The Teamwork Movement Live Training Free Toolkit: The Rainmaker Multiplier Toolkit (includes bonus chapters and templates)The Ensemble Practice program referenced: G2 Leadership InstituteBusiness coaching program referenced: Strategic Coach

Episode SummaryTune in as host Paul Gibson sits down with Matthew Creswick, Chief Marketing Officer at Huble Digital, to explore the 95-5 marketing strategy. This insightful episode dives into balancing long-term brand building with capturing in-market demand, the evolving buyer landscape, the role of AI, and how intent data is changing the game for B2B marketers. Whether you're a seasoned pro or new to the field, this episode offers actionable advice and fresh perspectives on marketing strategy.About the GuestMatthew Creswick is an experienced marketing and business leader with over ten years of experience in the HubSpot industry. He has held senior roles, including Regional Managing Director, Chief Marketing Officer, and Chief Product Officer, and has worked across Europe and Southeast Asia.A certified HubSpot trainer with a Bachelor's degree in Business Management with Marketing, Matthew has been featured in Content Grip, the Huble Blog, and HubSpot.com. He is also a member of the CMO club in Exit Five and was recognized as an AMCHAM NextGen 2020 Leader.An active speaker and host, Matthew has presented at GWI Live and hosted multiple GWI virtual events.Beyond work, he enjoys football, golf, technology, and traveling the world.Website: https://huble.com/Connect with MatthewKey Takeaways- Understanding the 95-5 Framework: Focus on being memorable to the 95% not currently buying while effectively converting the 5% in-market.- Modern Buying Behaviors: Buyers prefer independence and typically resist traditional funnel tactics like forms and cold calls.- Power of Intent Data: Leveraging tools like Demandbase empowers marketers to identify accounts actively searching for solutions.- Building a Memorable Brand: Investing in brand equity ensures customers recall you when they're ready to buy.- AI's Role: AI enables scalable personalization, like crafting one-to-one tailored content and identifying actionable insights.Quotes"Brand isn't just for billion-dollar companies with Super Bowl ads. It's the asset that keeps your pipeline alive even when your ad budget dries up.”Recommended ResourceBooks: - Shoe Dog: A Memoir by the Creator of NIKE  by Phil Knight.- Purple Cow: Transform Your Business by Being Remarkable by Seth GodinNewsletters:- Exit Five  by Dave Gerhardt.- Newsletter by Kieran Flanagan from HubSpot.Shout-Outs- Gary Vaynerchuk - Chairman – VaynerX, CEO – VaynerMedia, Creator – VeeFriends- Seth Godin - Founding editor of the Carbon Almanac, blogger and entrepreneur.- Dharmesh Shah - UK & Ireland Country Director, Present Technologies- Kieran Flanagan - Marketing (CMO, SVP) | All things AI | Sequoia Scout | Advisor- Dave Gerhardt - Founder, Exit Five

This week's episode is something a little different. Jim returns to the beautiful Miraval Berkshires — a place known for reflection, intention, and growth. And that spirit is exactly what this conversation is all about: Jim's own Reflections on the Journey to Chief Marketing Officer. We each have our own journey, but today, Jim will take you through his — including an internal viral campaign within P&G that ultimately led to him being offered the role. Then, he walks us through my version of the CMO To-Do List: ten key characteristics to help you ascend the ladder. So whether you're aspiring to the CMO seat, just starting your marketing journey, or simply curious about how leaders grow — this one's for you. Let's jump in!Head over to our LinkedIn to complete your own Marketer's Self-Evaluation.---This week's episode is brought to you byDeloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, hosts Chris Boyer and Reed Smith unpack how the role of the Chief Marketing Officer has evolved—both across industries and within health systems. The expanding CMO playbook – CMOs are now expected to drive growth, lead digital transformation, and influence business-wide decision-making. The impact of AI and analytics – Today's marketing leaders must be data-fluent and tech-savvy to keep pace. Healthcare's unique pressures – From navigating tight budgets to partnering with clinical and operational leaders, health system CMOs face distinct challenges. Brand trust in the spotlight – The demand for transparency and ethical communication has never been higher. Also, in a special panel recorded live at #HMPS25, we hear from three leaders at the forefront of this transformation: Tanya Andreadis, VP, Chief Marketing and Experience Officer Andy Chang, Chief Marketing Officer, UChicago Medicine Chris Bevolo, Chief Transformation Officer, BPD Mentions from the Show:  Tanya Andreadis, VP Chief Marketing and Experience Officer Andy Chang, Chief Marketing Officer, UChicago Medicine Chris Bevolo, Chief Transformation Officer, BPD Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Sheila Butler, Founder & Chief Marketing Officer of Butler Marketing Group, FL LLC, tells us about the time when she forged a partnership to launch 20,000 hotel rooms. What was once thought to be a huge and successful project turned out to be underwhelming and disappointing for everyone involved. Due to tech issues, overwriting part of their database did not go as planned. Instead of advertising each room as a luxury stay, they were shown as regular rooms—boring, right? Likewise, it didn't help that the moment they launched their product, COVID happened and the lockdown started. While they banked on the fact that things would pick up soon and they could leverage coupons and such, they failed to see that their chosen payment platform didn't cater to all the countries they were targeting. Tune in to know more about Sheila's experience!   Morgan Friedman Sheila's Website Sheila's LinkedIn Sheila's Instagram

In this episode, Adam sits down with Stuart Butler, Chief Marketing Officer at Visit Myrtle Beach and co-host of Destination Discourse. They discuss critical issues facing DMOs, including the impact of AI on travel planning, the importance of personalized experiences, and the evolution of website engagement. Stuart challenges the industry to confront uncomfortable truths, offering a roadmap for DMOs to thrive in a rapidly changing landscape. Subscribe to our ⁠newsletter⁠! The ⁠Destination Marketing Podcast⁠ is a part of the ⁠Destination Marketing Podcast Network⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠adam@thebrandrevolt.com⁠ or visit ⁠www.thebrandrevolt.com⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠www.thedmpn.com⁠. If you are interested in joining the network, please email ⁠adam@thebrandrevolt.com⁠.

How can you balance brand awareness with measurable results in your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Christine Royston, Chief Marketing Officer at Wrike. Christine brings her deep expertise in navigating the complexities of brand awareness and attribution, discussing how to strike a balance between building recognition and driving measurable results.Christine emphasizes the challenges that come with over-indexing on attribution and explains why not everything can be tracked to the smallest detail. She advocates for a customer-centric approach, where the focus is not just on data points but on creating seamless, meaningful experiences for potential customers. Christine also dives into the role of AI and data privacy, sharing her thoughts on how these rapidly evolving elements are reshaping marketing strategies.In this episode, we cover:The balance between brand awareness and attribution in driving marketing successWhy overemphasizing attribution can misguide your marketing investmentsThe importance of optimizing the customer journey and experienceHow AI and data privacy trends are impacting marketing strategiesThe value of professional communities and peer networks for marketing leadersIf you're ready to rethink your marketing strategy and build a stronger brand while making smarter, data-driven decisions, this episode is full of key insights you won't want to miss!

For episode 202, we're excited to welcome Marc Vanlerberghe, Chief Marketing Officer atthe Algorand Foundation. Marc is a visionary leader with some impressive experience in the tech world, having previously led the launch of Android at Google, and is now focused on making blockchain useful, scalable, and impactful at Algorand.In this episode, Marc shares what makes Algorand's infrastructure unique, and how it's enabling gamechanging projects like HesabPay for real-time humanitarian payments in Afghanistan, Wholechain for ESG-focused supply chain transparency, and LabTrace for verifying scientific research in the age of AI, among other exciting use cases. He also dives into how YOU can get involved in the Algorand ecosystem, and some of the supports available for builders.We discuss:Why blockchain infrastructure—not just buzzwords—matters for delivering real-world impact at scale.How Algorand is powering next-gen use cases in humanitarian aid, scientific integrity, and supply chain transparency.And what makes the Algorand ecosystem unique—plus how you can start building, participating, or supporting impact-driven projects on it.--Key Takeaways--

In this episode of the Art of Franchise Marketing Podcast, host Erin Martin speaks with Lou Imbriano, a seasoned marketer with experience in sports and franchise marketing. Lou shares insights from his time as the Chief Marketing Officer for the New England Patriots, discussing how he transformed a transactional marketing approach into a relationship-oriented strategy that significantly increased revenue. He emphasizes the importance of understanding customer needs, leveraging data, and creating memorable experiences to foster loyalty. Lou also highlights the necessity of integrating sales and marketing efforts and the value of building strong customer relationships to drive referrals and business growth.

The Power of a Fractional CMO: Strategic Growth Without Full-Time Overhead In this episode, Michael sits down with Angela, a seasoned fractional Chief Marketing Officer (CMO), to explore the advantages of bringing in high-level marketing expertise—without the commitment of a full-time hire. They discuss how fractional CMOs provide strategic direction, prevent costly marketing missteps, and help businesses focus on core growth instead of getting lost in daily execution. Michael highlights the value of fresh, external perspectives, while Angela explains how a fractional CMO can also train and equip internal teams for long-term success. How Team Interaction Can Elevate Work Quality Angela shares a real-world leadership challenge: addressing the decline in a long-serving team member's performance. By increasing direct engagement, setting clearer priorities, and managing workload effectively, she helped turn things around—leading to improved work quality and renewed enthusiasm from the team member. Michael emphasizes the importance of leaders actively supporting their teams, organizing tasks more effectively, and creating environments where employees can thrive. Marketing Success Starts with Strong Foundations Michael and Angela break down the core principles of successful marketing strategies. Angela stresses the need for intentional action—focusing on the right marketing channels rather than chasing trends. Michael reinforces this with a striking statistic: 52% of Fortune 500 companies from 25 years ago no longer exist, largely due to unclear marketing and business strategies. Together, they discuss the importance of messaging clarity, customer attraction, and ongoing adaptation to stay competitive.   Website:  https://www.growthdirective.com/ LinkedIn:  https://www.linkedin.com/in/angelabfrank/ About Companies like 23andMe, Lemonaid Health, Aeroflow Healthcare, and Total Body Experts prove that health and wellness is a growing industry. The problem? → It's hard to achieve profitable growth without sacrificing scale. I've spent the past decade building growth teams and scaling revenue for wellness brands. Now I advise executives and answer questions like “Where should we focus our marketing efforts for growth?” “How can we reduce CAC while scaling our ad spend?” and “How can we generate dependable leads for our sales team?” My specialty is growing brands through marketing ecosystems → a strategy that supercharges growth while costing less. DM me: get your growth questions answered and learn how I typically structure engagements. Quick facts: → Over $50M generated for brands. → I help health & wellness brands across telehealth, eComm, DME, nutrition, education, aesthetics (and more). → My podcast has helped hundreds of entrepreneurs grow their brands. → I live the lifestyle (and that's why I love helping health & wellness brands grow). Specialties: Growth Marketing, Marketing Strategy, Customer Acquisition, Digital Advertising, Landing Page Optimization, Lifecycle Marketing, CRM Enablement, Content Marketing Strategy.

In this episode, Duane Mancini interviews Joao Rezende-Neto on his remarkable journey through the global landscape of medicine and innovation. From medical training in Brazil to a trauma fellowship in the US, exposure to Boston's cutting-edge medical advancements, and experiences in Canada, this episode explores the unique insights gained from navigating diverse healthcare systems. Discover how these international experiences spurred the drive to bring innovative solutions across borders, adapting ideas from Boston for Brazil and vice versa. We delve into the critical considerations of clinically relevant research, fostering effective collaborations between clinicians and business leaders, and the balance of scientific rigor with economic impact. Hear firsthand about the challenges and rewards of being a physician entrepreneur dedicated to advancing healthcare on a global scale. Tune in for a unique perspective on the intersection of global medicine, innovation, and entrepreneurial spirit.Joao Rezende-Neto LinkedInInventoRR Md LinkedInAbClo WebsiteDuane Mancini LinkedInProject Medtech LinkedInProject Medtech Website

Send us a textToday's In the Den episode is one that cuts right to the heart of our Mama Dragons mission — we're diving into the truth that parenting is political. Whether we like it or not, the choices we make as parents, how we show up for our kids, what we teach them, how we advocate for them, all ripple out into the world around us. When you're parenting queer kids, those ripples can have a far reach and significant impact. Sara talks with special guest Jasmine Banks about the importance of nurturing a community committed to collective growth and support, because raising children is to actively participate in societal change, and the way we parent today directly influences the world our children will inherit tomorrow. Special Guest: Jasmine BanksJasmine Banks (she/her) has more than 10 years of progressive advocacy, movement building, and organizing experience. She spent the last five years dedicated to leading an intervention campaign, UnKoch My Campus, addressing the impact of far-right billionaires leveraging their philanthropic donations in higher education to erode democracy. During the campaigns she organized multiple campuses, coalitions, and provided movement support to hundreds of students, educators, and community activists. Jasmine has traveled to a number of higher ed institutions to speak with students and faculty about donor transparency and academic freedom. She was most recently honored to give a keynote for the Higher Education division of the American Federation of Teachers. Jasmine is also a former licensed therapist, Chief Marketing Officer, and small business owner.Links from the Show:Generation Common Good: https://generationcommongood.org/ Parenting Is Political podcast: https://www.parentingispolitical.org/episodes Join Mama Dragons here: www.mamadragons.org In the Den is made possible by generous donors like you. Help us continue to deliver quality content by becoming a donor today at www.mamadragons.org. Support the showConnect with Mama Dragons:WebsiteInstagramFacebookDonate to this podcast

Send us a textThis episode of the Customer Success Playbook podcast is a breath of fresh Livingston, Montana air. Kevin Metzger sits down with Katie Smith, fractional CMO and founder of Wild Path Consulting, to unpack how strategic marketing and proactive customer listening can transform customer relationships and drive sustainable growth. Katie dives into tactics that ensure continuous customer engagement, especially in volatile markets, and shares actionable insights on how aligning customer feedback with marketing can unlock next-level success.Detailed Analysis: Katie Smith's marketing philosophy is simple but potent: Always keep your ear to the ground. As a fractional Chief Marketing Officer, she specializes in building scalable strategies by embedding listening loops throughout the customer lifecycle. In this episode, Katie unpacks the critical role of subtle, continuous feedback gathering—from onboarding questions like "What are you most excited about?" to reflective prompts such as "What has changed the most for you?"She emphasizes integrating these questions into everyday interactions rather than relying on clunky surveys. It's about embedding marketing intelligence into the customer success function. And here's the kicker: Katie makes a strong case that the insights from customer success should be fueling marketing strategy just as much as sales data does. That shift in mindset helps brands stay ahead of the curve—adjusting messaging, realigning offerings, and reinforcing value in real time.The conversation also touches on the broader organizational alignment between marketing and customer success teams. With fast-moving market shifts, this collaboration isn't just beneficial; it's essential. Katie leaves us with a compelling preview of part two, where the focus sharpens on co-owning long-term value across departments.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

For EP29 of Chain Reactions, we sat down with Steven Dolcemaschio, CMO of ReownThis week's episode is a special one — our first-ever IRL recording of Chain Reactions, featuring Steven Dolcemaschio, the Chief Marketing Officer at Reown (formerly WalletConnect).Steven's journey into Web3 didn't start with crypto — it began in music, branding, and culture. He previously led brand marketing at Converse, global brand at Sonos, and helped steer Ledger through the last cycle before joining Reown to reimagine user experience and infrastructure in Web3.We cover everything from WalletConnect's transformation into Reown, what it takes to market crypto infra, how to responsibly decentralize a token network, and why consistent brand design still matters in a sea of noise. Steven also shares lessons from launching WalletCon, what “co-marketing” really means, and why crypto still struggles to reach everyday users.

With the Berkshire Hathaway Annual Shareholders Meeting happening this weekend, we're revisiting a standout episode of I AM HOME, originally recorded in 2023. This encore presentation features a special conversation with Ted Weschler, one of Berkshire Hathaway's top investment managers. Joining our hosts and Amy Myers, Chief Marketing Officer at NFM, Ted shares insights from his nearly 40-year career in finance, including how he first connected with Warren Buffett and his unique approach to making investment decisions. Join us for a meaningful discussion about seizing opportunities, what it's like to meet your hero and Ted's timeless advice and thoughtful perspective.

In this special replay of a recent webinar, Clinton James, Chief Marketing Officer at Water Restoration Marketing, reveals the 2025 SEO & GEO strategy that's helping restoration businesses rank higher, dominate local markets, and generate more emergency calls—without relying solely on paid ads.This 30-minute session breaks down the real impact of Google's 2025 algorithm changes and how new technologies like AEO (Answer Engine Optimization) and Google's SGE (Search Generative Experience) are reshaping the local search landscape. Clinton shares a field-tested SEO blueprint that's already driving millions in revenue for top restoration pros nationwide.What You'll Learn:How Google's 2025 algorithm affects local rankingsThe role of AEO and GEO in local searchFour critical SEO pillars every restoration company must optimizeWhat Google and ChatGPT prioritize when recommending local businessesA website structure that converts traffic into urgent callsCommon SEO mistakes—and how to avoid themWho This Is For:Restoration company owners, in-house marketers, and anyone serious about dominating local search in 2025 and beyond.The episode wraps with details on how to get a free Local Visibility Review, including a custom scorecard, SEO audit, and keyword insights.If you're interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today!https://www.waterrestorationmarketing.net/schedule

In this conversation, Vilma Livas, Chief Marketing Officer at Nature's Bakery, discusses the brand's purpose of providing healthier snack options for families and the importance of convenience, taste, and value in their product development process. We touch on the impact of the company's acquisition by Mars and how it has allowed for growth and innovation, particularly with new products like the Oatmeal Crumble and Hearty Bar. Vilma shares insights into her consumer-centric approach to product development and the importance of both consumer insights and retail partnerships in launching new products in the CPG industry. She shares the background behind the development of Nature's Bakery's newest innovation — the Hearty Bar. Then we wrap up by discussing Vilma's involvement with Women on Boards, advocating for greater representation of women in leadership roles, and her vision of a better world which includes democratizing access to healthy food options for all consumers. Takeaways:Nature's Bakery aims to nourish families and make healthy snacking accessible.The brand focuses on convenience, offering products that are easy to consume on the go.Consumer research revealed a full family audience for their snack bars, from toddlers to grandparents.The product design emphasizes great taste and better-for-you attributes.The acquisition by Mars has provided resources for scaling and innovation.Nature's Bakery maintains a commitment to its brand purpose despite ownership changes.The product development process starts with identifying consumer needs and iterating ideas.Collaboration with diverse teams enhances creativity in product development.The Oatmeal Crumble was developed to address the need for convenient breakfast options.A consumer-centric approach is crucial for successful product innovation. It's crucial to put personal bias aside for better outcomes.Retailers have their own goals that must be understood.Empathy in business relationships leads to better partnerships.Involving retailers early in product development increases success.Healthy snacks must appeal to both parents and children.Women are underrepresented in board positions despite their influence.Accessibility to healthy food is a significant issue.Consumer demand drives the need for better food options. Sound Bites:“Everything we do is this balance of three things that we hold dear: 1 - great taste; 2 - better-for-you; and 3 - accessibility.”“Start with the consumer. What's the job to be done? What is the problem we're trying to solve here?”“Being owned by a much larger organization has allowed us to accelerate the rate at which we can scale.”“Stay focused on the goal, not the path that we're taking to get there.”"Retailers are gatekeepers to the shelf.""Be empathic, show up and learn.""Kids are very discerning about their snacks."“If you think about the purchasing power of women, you would expect to see that they also influence the direction and course of companies, but they're not at the table.”“A better world is one where we've democratized better for you food, by making it available and accessible to all.” Links:Vilma Livas on Linkedin - https://www.linkedin.com/in/vdlivas/Nature's Bakery - https://naturesbakery.com/Nature's Bakery on Instagram - https://www.instagram.com/naturesbakery/Nature's Bakery on Facebook - https://www.facebook.com/naturesbakery/Nature's Bakery on TikTok - https://www.tiktok.com/@naturesbakeryNature's Bakery on YouTube - https://www.youtube.com/@naturesbakery1316Nature's Bakery on LinkedIn - https://www.linkedin.com/company/nature-s-bakery/…Women on Boards - https://www.wobproject.com/Women on Boards on LinkedIn - https://www.linkedin.com/company/wob-project/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters:03:00 - Introduction to Nature's Bakery and Brand Purpose06:03 - Understanding the Family Focus in Healthy Snacking08:58 - The Importance of Convenience and Product Design12:12 - Balancing Taste, Value, and Health in Product Development14:55 - Navigating Brand Growth and Acquisition Challenges18:07 - Leveraging Resources from Larger Corporations21:08 - Innovations: Oatmeal Crumble and Hearty Bar23:51 - The Product Development Process Explained26:56 - Iterating Ideas and Consumer-Centric Design32:30 - Consumer Insights and Retail Partnerships38:12 - Innovating with the Hearty Bar43:28 - Empowering Women on Boards48:38 - Personal Favorites and Future Trends53:47 - A Better World Through Accessible Food

In this episode of PayTalk, we're joined by Graham Wiley, Chief Marketing Officer at activpayroll, who shares insights on managing global payroll for mid-market companies. This episode explores how organizations can navigate international complexity with limited resources. Graham offers practical strategies for building business cases, embracing complexity, and thoughtfully implementing AI solutions. Through real-world examples, he demonstrates how payroll professionals can become strategic leaders in their organizations Join PayrollOrg to access networking opportunities and professional development resources by visiting payroll.org. You can also connect with us via email at podcasts@payroll.org or leave a comment on PayrollOrg's Facebook page.

This week, we are celebrating the Class of 2025 inductees into the Advertising Hall of Fame, as Jim welcomes three of this year's honorees for a roundtable discussion. Recorded live the morning after "The Biggest Night in Advertising"—the American Advertising Federation's annual Hall of Fame induction and celebration—the conversation highlights a few individuals each year who have made an indelible impact on the advertising and marketing industry, as well as exceptional philanthropic contributions. Since the Hall of Fame's inception in 1948, only 296 people have been inducted.Joining Jim are:David Lubars, the recently retired Chairman and Chief Creative Officer of BBDO. David has won an astonishing 600 Cannes Lions and is the only creative head ever to win Network of the Year at Cannes for seven consecutive years.Linda Boff, the former long-standing Chief Marketing Officer of GE, who, among many other achievements, helped guide the company through its split into three separate public entities.Rishad Tobaccowala, who served in a variety of roles at Publicis Groupe over a 40-year career. Rishad is impossible to put in a box—he is an innovator, a pioneer, a mentor, a teacher, and an advisor. His weekly thought letter, The Future Does Not Fit into the Containers of the Past, is read by 30,000 people.Tune in for a funny, warm, reflective, and poignant conversation with three people who have just experienced one of the most special evenings of their lives.---Learn more about the entire class of inductees:https://www.aaf.org/Public/Public/Events/Advertising-Hall-of-Fame/AHOF_Home.aspxPlus catch up of videos from the past celebrations: https://vimeo.com/showcase/7609857---This week's episode is brought to you byDeloitte and StrawberryFrog. Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when cutting-edge AI meets the future of personalized healthcare? In this episode, Andy Dé, Chief Marketing Officer at Lightbeam Health Solutions, discusses the transformative role of AI and analytics in shaping personalized, value-based healthcare. Drawing on a diverse career across pharma, medtech, diagnostics, and provider networks, Andy highlights the evolution from descriptive to predictive and prescriptive analytics, driven by data and AI advancements. He emphasizes the rise of agentic AI and automation in workflows, improving care coordination, risk stratification, and outcomes, particularly in population health management. Andy also explores the convergence of emerging technologies like robotics, virtual reality, and machine vision with AI in global healthcare settings. He concludes by noting both the tremendous opportunities and risks AI presents, ranging from healing and operational efficiency to ethical concerns and potential misuse. Tune in and learn how agentic AI is transforming care delivery, improving outcomes, and reshaping the industry as we know it! Resources: Connect with and follow Andy Dé on LinkedIn. Follow Lightbeam Health Solutions on LinkedIn and discover their website! Check out Vikram Ekambaram's LinkedIn GenAI for GTM Newsletter!

Storage often sits in the background of cybersecurity conversations—but not at Infinidat. In this episode, Eric Herzog, Chief Marketing Officer of Infinidat, joins Sean Martin to challenge the notion that storage is simply infrastructure. With decades of experience at IBM and EMC before joining Infinidat, Herzog explains why storage needs to be both operationally efficient and cyber-aware.Cyber Resilience, Not Just StorageAccording to Herzog, today's enterprise buyers—especially those in the Global Fortune 2000—aren't just asking how to store data. They're asking how to protect it when things go wrong. That's why Infinidat integrates automated cyber protection directly into its storage platforms, working with tools like Splunk, Microsoft Sentinel, and IBM QRadar. The goal: remove the silos between infrastructure and cybersecurity teams and eliminate the need for manual intervention during an attack or compromise.Built-In Defense and Blazing-Fast RecoveryThe integration isn't cosmetic. Infinidat offers immutable snapshots, forensic environments, and logical air gaps as part of its storage operating system—no additional hardware or third-party tools required. When a threat is detected, the system can automatically trigger actions and even guarantee data recovery in under one minute for primary storage and under 20 minutes for backups—regardless of the dataset size. And yes, those guarantees are provided in writing.Real-World Scenarios, Real Business OutcomesHerzog shares examples from finance, healthcare, and manufacturing customers—one of which performs immutable snapshots every 15 minutes and scans data twice a week to proactively detect threats. Another customer reduced from 288 all-flash storage floor tiles to just 61 with Infinidat, freeing up 11 storage admins to address other business needs—not to cut staff, but to solve the IT skills shortage in more strategic ways.Simplified Operations, Smarter SecurityThe message is clear: storage can't be an afterthought in enterprise cybersecurity strategies. Infinidat is proving that security features need to be embedded, not bolted on—and that automation, integration, and performance can all coexist. For organizations juggling compliance requirements, sprawling infrastructure, and lean security teams, this approach delivers both peace of mind and measurable business value.Learn more about Infinidat: https://itspm.ag/infini3o5dNote: This story contains promotional content. Learn more.Guest: Eric Herzog, Chief Marketing Officer, Infinidat | https://www.linkedin.com/in/erherzog/ResourcesLearn more and catch more stories from Infinidat: https://www.itspmagazine.com/directory/infinidatLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, eric herzog, storage, cybersecurity, automation, resilience, ransomware, recovery, enterprise, soc, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

  In this episode, Kathryn speaks with Liz Teran, Chief Marketing Officer at Owlet Baby Care, discussing how to market to a rapidly changing addressable market with very short buying cycles. Liz shares her insights into leveraging both quantitative and qualitative data, as well as how they tweak their messaging to accommodate for different mindsets throughout the buyers' pregnancy journey. Guest Quote: “Owlet has one of the largest infant health data sets in the world. so this is really exciting. We're just getting started, but there's so many opportunities for us to use that information to, you know, empower parents further to just delight them in their product experience. For example, things we're talking about but haven't implemented yet, might be like, ‘Oh, we can see that your baby woke several times last night. It looks like you had a rough night, mom. You know, here's a Starbucks gift card on us. Have a good day.' You know, so it's not just the product pieces of like, oh, your child might be getting sick, or this, you know, key health metric has changed for them, but also just provide them a delightful brand experience as well. And I think that's really magical.”Episode Breakdown: [03:51] Alchemy Unveiled: Take the path less traveledDigging into the data often leads you down a path that differs from industry trends or traditional approaches. Make sure to leverage scrappy, intuitive data to truly understand buyer needs.  [11:09] From Nuggets to Campaign Gold: Nothing beats word-of-mouthWhen Owlet learned that 50 percent of their customers first heard of them through a friend or family member, they changed their strategy, leaning into parent stories over features. [20:02] Gold Rush! Gain Inspiration As a Consumer Sometimes, the best inspiration and way to get a pulse on the marketing industry, is to pay attention to what grabs you as as a consumer. Pull inspiration from other disciplines and keep your marketing hat on as you move through the world (and in the internet).  Links & Resources:Connect with KathrynConnect with LizLearn more about DeluxeLearn more about Owlet Baby Care

David Edelman, Executive Advisor and Senior Fellow at Harvard Business School, joined Jamie Flinchbaugh on the People Solve Problems podcast to discuss personalization and customer strategy in the age of AI. As the founder of Edelman Advisory Services, David brings over 30 years of experience as a thought leader in marketing, personalization, and technology. David emphasized that AI in personalization goes beyond marketing to transform the entire customer experience. He explained the distinction between mass customization of the 1990s and today's AI-powered personalization. While mass customization focused on modularity and customer selection, modern personalization uses proactive data analysis to anticipate customer needs and create new value. To illustrate this, David shared the example of Sysco, the food delivery company. Their app uses customer data to identify a restaurant's menu style, price points, geographic considerations, and purchasing patterns. Within 300 milliseconds of opening the app, Sysco can provide personalized recommendations, even suggesting new menu items that incorporate discounted ingredients from nearby warehouses. This approach has helped Sysco grow 50% faster than industry averages since launching the app. When discussing how the C-suite should approach AI and customer engagement, David noted that while organizational structures vary, many companies now designate someone to lead customer experience initiatives. This might be a Chief Marketing Officer, Chief Experience Officer, or Chief Digital Officer. He stressed that whoever takes this role must prioritize empowering customers rather than merely manipulating them or cutting costs. Companies growing fastest through personalization consistently start with the goal of addressing customer challenges. For executives who didn't grow up in the AI age, David recommends getting "hands dirty" with the technology. While having a strong sense of strategy remains essential, leaders need to pair this with understanding the art of the possible in AI. He shared his experience as CMO at Aetna, where he identified that customers struggled to understand their health insurance. By partnering with a digitally savvy team member, they implemented personalized videos explaining each member's specific plan. This resulted in 70% of people watching the videos and a 20% reduction in call center volume. David addressed the challenges of integrating AI with legacy systems and data quality issues. He explained that generative AI is increasingly able to integrate disparate databases, but organizations must still prioritize data as an asset. At Sysco, for example, salespeople must input detailed account information, including menus and prices, before receiving credit for signing a new customer. On the topic of data privacy, David noted that perceptions vary widely – "one customer's creepiness is another customer's 'wow'." He recommends small-scale, rapid-cycle testing to determine appropriate boundaries for different customer segments. David concluded with advice for leaders looking to explore AI: spend 15 minutes daily using Large Language Models as assistants, experiment with image generation capabilities, and challenge functional teams to improve throughput by 30% using AI – not to eliminate jobs but to scale operations and create new customer value. For more insights from David Edelman, visit his website at https://www.edelmanadvisoryservices.com, learn about his book "Personalized: Customer Strategy in the Age of AI", or connect with him on LinkedIn at https://www.linkedin.com/in/daveedelman/.

Marketing isn't just about tactics, it's about strategy. And most times, the smartest move is playing the long game.That's the strategy behind Settlers of Catan, a board game built on resource trading, calculated risks, and thinking three steps ahead. In this episode, we're drawing inspiration from its gameplay with our special guest, Jen Grant, Chief Marketing Officer at Dialpad.Together, we explore what B2B marketers can learn from staying focused on their own path, anticipating competitor reactions, and building a diversified strategy that drives long-term growth. Because in both Settlers of Catan and marketing, the real power play is thinking beyond your next move.About our guest, Jen GrantBefore joining Dialpad as Chief Marketing Officer in October 2024, Jen served on the Dialpad Board of Directors, held C-level positions at Cube and Appify, led Looker's marketing, drove the rebrand of Elastic, and grew Box to an industry-leading enterprise content company. Jen holds an MBA from Wharton, a BA from Princeton, and has been recognized as one of the Top 100 Princeton Technology leaders.What B2B Companies Can Learn From Settlers of Catan:Play your own game. In Catan, constantly reacting to what others are doing can leave you scrambling. The same applies in B2B marketing. Jen encourages a more grounded approach: “You do much better, sort of very quietly focusing on your own growth.” Instead of chasing competitors or mimicking market leaders, build a strategy that aligns with your own long-term vision. Because sustainable growth isn't won through noise, but through quiet, deliberate moves.Always be forecasting. Winning at Catan means thinking ahead, not just about your next move, but the ones after that. Jen says,  “I actually really love the strategy part of it. Thinking about, okay, we're about to launch a particular feature. What's that gonna make the competition do?” In a competitive landscape, it's not enough to plan for what you control; you also need to anticipate how others will react. Great marketers operate like strategic game players. Don't bet on just one road to victory. Catan punishes one-dimensional players. You can't win by hoarding sheep alone, you need balance. Jen explains, “It is never one thing…It's all of the things at the same time, executed perfectly well.” Diversification isn't just about spreading risk; it's about orchestrating a full-spectrum effort that compounds over time. The most impactful marketing isn't siloed, it's symphonic.Quotes*“The thing about Catan, and other board games, this might come into play too, but you could potentially spend all of your time trying to crush the other players…And when you play a game a lot, you're like, oh, I'm gonna try this strategy this time, see what happens. And one of the things that I've definitely never seen work is if you focus all your energy on messing with other people. You do much better sort of very quietly, focusing on your own growth.”*“ I actually think the reason I like the game so much is the game theory of thinking ahead, 2, 3, 4 steps ahead. And so you're thinking how am I gonna achieve my goals, but what are they gonna do when I do, whatever it is, buy this road. I love that part of the game. I love thinking out ahead, okay, if we do this, then what are they gonna do? And for marketing, I think we often get caught up in the fun, creative part of marketing. But I actually really love the strategy part of it, of thinking about, okay, we're about to launch a particular feature. What's that gonna make the competition do? Are they gonna freak out? Are we kind of catching up to them? And maybe we shouldn't be so loud about it 'cause we should have had this before. All of the different implications of what you do in a market and then how the competition actually responds.”*“ So the thing about Catan at the very beginning of the game is that there are numbers on every square. And so you get to choose two places to put your little settlement, and there are three numbers for each of those settlements. So right there, you have six numbers, and the numbers are on resources. And what's really important, and many people don't think about this, is you wanna have all of the resources available to you on numbers that get rolled frequently, but you can't be on only two numbers. And it kind of speaks to diversifying tactics. So that to me goes right to marketing. Oftentimes, we'll get CEOs or CFOs, probably more likely. Just find that one thing that works really well and put all your budget into the one thing, and you're like, it is never one thing. Never, never, never is it one thing. It's all of the things at the same time executed perfectly well.”Time Stamps[0:55] Meet Jen Grant, Chief Marketing Officer at Dialpad[02:10] Why Settlers of Catan[03:08] The Role of CMO at Dialpad[04:52] Dialpad's Evolution[09:19] Dialpad's Super Bowl Ad[10:40] Origins of Settlers of Catan[16:23] B2B Marketing Lessons from Settlers of Catan[49:47] How Jen is Investing in Brand and Content[56:25] Final Thoughts and TakeawaysLinksConnect with Jen on LinkedInLearn more about DialpadAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In today's competitive market, many entrepreneurs, solopreneurs, business leaders, and marketers struggle to cut through the noise and scale their businesses. Kipp Bodnar's rise from employee to Chief Marketing Officer at HubSpot in just five years demonstrates how the right mindset and focus drive success. By blending entrepreneurship, inbound marketing, and leadership, he achieved remarkable growth. In this episode, Kipp shares the most effective marketing strategies, reveals how to spot opportunities, and the key to scaling your business through content marketing, customer relationships, and AI. In this episode, Hala and Kipp will discuss:  (00:00) Introduction (01:24) Key Strategies for Career and Business Growth (10:32) The Entrepreneurial Mindset in Leadership (12:10) HubSpot's Secret to Global Marketing Success (15:10) Inbound vs Outbound Marketing (17:23) Effective Content Marketing Strategies (22:00) Three Ways to Stand Out as a Content Creator (24:16) The Value of Email and Online Marketing (30:42) Leveraging AI in Sales and Marketing (35:52) The Power of Customer Service in Retention (39:09) How to Market a Startup with Limited Funds (40:53) Marketing Strategies for Busy Entrepreneurs Kipp Bodnar is the Chief Marketing Officer at HubSpot, a leading global marketing and sales platform. His expertise in social media, SEO, and email marketing helped him advance to CMO in just five years. With a background in entrepreneurship and marketing, Kipp also hosts the Marketing Against the Grain podcast, where he shares insights on AI, marketing trends, and growth hacks. Sponsored By: Resources Mentioned: Kipp's Podcast, Marketing Against The Grain: bit.ly/MarketingAgainstTheGrain  Kipp's Book, The B2B Social Media Book: bit.ly/B2BBook  Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Marketing Podcast.

How does a brand-first mindset drive real growth in a traditionally sales-led industry? In this episode, Beth and Zach talk with Dani Zizak, Chief Marketing Officer at National Nail, about why putting brand at the center of everything has been their winning strategy. Dani shares how National Nail's teams work together to shape messaging, build trust with pros and dealers, and navigate the constant evolution of the building materials market.

As AI continues to evolve, how can marketing leaders ensure they're staying ahead of the curve instead of simply keeping up with it? And how do you navigate the complexities of using AI while maintaining a personal, human touch in your campaigns? Joining us today is Courtney Baker, Chief Marketing Officer at Knownwell and co-host of the AI Knowhow podcast. With a wealth of experience in marketing and AI, Courtney is leading the conversation about how artificial intelligence is transforming the marketing industry and redefining business strategies. She's here to share her insights on the next era of client intelligence and the five levels of AI that are reshaping businesses. Courtney Baker is the CMO of Knownwell, an AI-native Commercial Intelligence platform, and host of the AI Knowhow podcast. Formerly CMO and CRO at Full Focus, she led its transformation from a personality-driven to a product-led brand. With over 200 episodes as host of the popular Focus on This podcast and 50 on AI Knowhow, Courtney continues to pursue elevating humanity while leveraging transformational technology. RESOURCES Knownwell: https://www.knownwell.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Big shake-up in the Peloton world!

When you think of cameras in construction, do you see them as just security tools—or could they be the key to unlocking full jobsite intelligence? Joining us today is Marca Armstrong, Chief Marketing Officer at Sensera Systems, a leader in jobsite intelligence solutions. Over the past decade, Sensera Systems has transformed how construction teams use visual technologies—not just for security, but for improving safety, efficiency, and project success. Marca Armstrong has successfully launched and developed brands globally, driving incremental revenue and profits from the launch of new products. She is passionate about the use of technology and data to connect silos across an organization as a means to improve the customer experience and increase brand awareness. She holds a BA in International Relations from Mount Holyoke College and an MBA in International Business from the Thunderbird School of Global Management. RESOURCES Sensera Systems: https://www.senserasystems.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

This week, Jim is coming to you from the serene and stunning Miraval Berkshires, nestled in Western Massachusetts, where Vayner hosted the Future CMO Summit. We welcomed twenty next-gen marketing leaders for a perfect setting that inspired a candid, energizing roundtable with some of the brightest minds in the industry today.Joining Jim are four standout leaders who participated in the Summit:Melissa Madaio Colleluori, Global Head of Social & Influencer Marketing at General MotorsDanielle Wallis, Chief Marketing Officer of Connected Commerce and Head of Card Customer Marketing at JPMorgan ChaseKatie Berry, Director of Global Brand Marketing at CoachSteven Saenen, Vice President of Marketing at Mondelēz InternationalFrom financial services to fashion, from autos to snacks, these leaders bring bold perspectives, creative strategies, and a shared passion for connecting with customers in meaningful ways.So grab a coffee—or a glass of wine—and settle in. You're about to hear an honest, inspiring conversation straight from the heart of the Berkshires.---This week's episode is brought to you by StrawberryFrog and Deloitte.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week I'm sitting down with Joy Allen-Altimare, the Chief Marketing Officer at Saucony. Such an interesting time to have this conversation with everything that's going on both for the brand as they really are in this fun-to-watch reinvigoration phase, as well as what's going on here in the U.S. with the tariffs. Joy talks to me about how being a swimmer growing up in Chattanooga really shaped a big part of her mindset and empowered her to think differently and progressively as a leader. We talk about what it looks like for her to lift up other women both in and out of the office, and what we can expect from Saucony as a brand as we look ahead into the rest of 2025 and 2026. Plus: She also shares her takeaways on the evolution of sports style, and why it's important to have your own board of directors.SOCIAL⁠@joyaltimare⁠⁠⁠⁠⁠⁠⁠⁠⁠@emilyabbate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@hurdlepodcast⁠⁠⁠⁠⁠⁠⁠⁠OFFERSLagoon Sleep | Head on over to LagoonSleep.com/Hurdle and use code “HURDLE” at checkout for 15% offPILLAR | Head to PillarPerformance.shop, or for North American customers, head to TheFeed.com and use the code HURDLE for 15% off your first purchase.JOIN: ⁠⁠⁠The Daily Hurdle IG Channel⁠⁠⁠SIGN UP: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Weekly Hurdle Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ASK ME A QUESTION: Email hello@hurdle.us to ask me a question to be answered in an upcoming episode!

Cory Hanscom is a fractional Chief Marketing Officer. He was forced to adapt and transform his career after an unexpected change at his long time corporate executive job.  Cory now helps to liberate companies from their own random acts of marketing. As a Brand-led CMO, Cory helps companies to reset themselves to be category leaders by engineering brand superiority and designing memorable customer experiences. He has the freedom to choose who he works with and find projects and companies that he passionate about working with! Orchestraight Voyager U - Go Fractional and Thrive on your own terms Subscribe to John's Finding Freedom Show solo feed to listen to “Pursuit of Freedom,” which is a new podcast series where John shares the highs and lows of his entrepreneurial journey. Listen and Subscribe on Apple Podcasts and Spotify. Follow the Lions of Liberty: Twitter Rumble YouTube Instagram Telegram Get access to all of our bonus audio content, livestreams, behind-the-scenes segments and more for as little as $5 per month by joining the Lions of Liberty Pride on Patreon OR support us on Locals! Check out our merchandise at the Lions of Liberty Store for all of our awesome t-shirts, mugs and hats! Learn more about your ad choices. Visit megaphone.fm/adchoices