Podcasts about chief marketing officers

This week, The CMO Podcast is serving up a rich and flavorful conversation as Jim sits down with Jessica Padula, Vice President of Marketing and Sustainability for Nespresso USA. Nespresso, part of Swiss-based Nestlé, started in the 1980s with one bold idea: that anyone should be able to brew a café-quality coffee at home. Fast forward to today, and that idea has become an $8 billion global brand, with more than 13,000 employees across 81 countries, over 800 boutiques in 500+ cities, and a booming direct-to-consumer business.Jessica has been brewing her own journey at Nespresso for nearly a decade. For the past two and a half years, she's been leading both marketing and sustainability—two roles that blend perfectly like coffee and crema. A Boston University grad, Jessica first cut her teeth on the agency side, working with powerhouse Procter & Gamble brands, before bringing her passion for brand building and purpose to Nespresso.In this lively conversation, Jim and Jessica dive into her career journey, the art of balancing growth with sustainability, and how Nespresso continues to innovate without losing sight of its values. Grab your favorite cup and tune in—it's a coffee talk you won't want to miss.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it take to rebrand a 40-year-old tech giant — and make it relevant for the AI era?Stephanie sits down with Ann Minooka, Chief Marketing Officer at Synopsys, to uncover how she's redefining brand storytelling in one of the most complex spaces in tech. From repositioning a legacy company to pioneering demand generation strategies that deliver real pipeline, Ann shares her full playbook — including how AI is reshaping marketing, storytelling, and the future of customer search behavior.If you're a CMO, marketing leader, or just fascinated by the intersection of AI, storytelling, and strategy, this is one conversation you don't want to miss.Watch the full episode to hear Ann's insights on positioning, growth, and preparing for the next era of agentic buying.Key Moments: 00:00: Who Is Ann Minooka, CMO Of Synopsys? 03:00: The Era of Pervasive Intelligence06:30: Shifting the Brand Narrative10:00: Storytelling & Positioning Playbook14:00: Measuring Marketing Impact22:00: Preparing for the AI & LLM Agentic Future25:00: Content & Storytelling in a Technical Space32:00: Advice for New Marketing Leaders36:00: Rapid-Fire Marketing Questions Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Want Kipp's Loop Marketing Prompt Library (over 100 prompts)? Get it for free: https://clickhubspot.com/elm Episode 74: Is SEO really dead—and if so, what's the number one marketing skill you need to stay ahead in 2025? Matt Wolfe (https://x.com/mreflow) and Kipp Bodnar (https://x.com/kippbodnar), CMO of HubSpot, unravel the post-AI marketing landscape and the strategies you'll need to thrive. Kipp Bodnar is one of the world's most influential marketing leaders and the Chief Marketing Officer at HubSpot, where he is pioneering the integration of AI into every layer of modern marketing. Known for his hands-on expertise and his “Marketing Against the Grain” podcast, Kipp dives into how AI is upending everything from day-to-day productivity to industry-defining strategy. This episode explores why “taste” trumps tactics in an AI-first world, how HubSpot achieved a 400% boost in email engagement using AI personalization, and why anyone can build faster, smarter, and more standout brands by mastering the new dynamic marketing loop. Matt and Kipp break down the brand new Loop Marketing Playbook, the death (and rebirth) of SEO, and what it means to optimize for AI engines instead of search engines. Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd — Show Notes: (00:00) AI's Impact on Marketing (05:35) AI Productivity and Automation Hacks (06:28) Wispr Flow: Streamlined Voice Dictation (11:00) Super Intelligence Abundance and Human Consumption (14:50) Decline in Website Visits (18:33) SEO Principles Apply to AEO (21:00) Taste Differentiates: Know Your Audience (24:38) Leveraging AI for Marketing Success (27:00) “Moving the Free Line” Concept (30:50) Real-Time AI Reporting Loop (34:40) Understanding Customers Beats AI (38:18) Optimal Time for MVP Testing (41:14) Post-AI Marketing Playbook (42:32) Personalization Is Key in Marketing — Mentions: Kipp Bodnar: https://www.linkedin.com/in/kippbodnar/ HubSpot Loop Marketing: https://www.hubspot.com/loop-marketing Marketing Against the Grain podcast: https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 Wispr Flow: https://wisprflow.ai/ Intelligence Superabundance: https://www.notboring.co/p/intelligence-superabundance Genspark: https://www.genspark.ai/ Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw — Check Out Matt's Stuff: • Future Tools - https://futuretools.beehiiv.com/ • Blog - https://www.mattwolfe.com/ • YouTube- https://www.youtube.com/@mreflow — Check Out Nathan's Stuff: Newsletter: https://news.lore.com/ Blog - https://lore.com/ The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

The Remarkable Retail Podcast kicks off Season 11 with a powerful episode featuring a first-ever guest co-host: Ethan Chernofsky, Chief Marketing Officer of Placer.ai. The episode opens with a lively discussion of tariffs and trade turbulence, a recurring theme reshaping global retail strategies. Ethan shares data-driven insights from Placer.ai on how consumer behavior is shifting under economic uncertainty, while Steve highlights how pricing power and category positioning determine which retailers can weather cost pressures. Together, they unpack what's next as outsized tariffs hit key markets like India, Brazil, and Switzerland.The conversation then pivots to retailer performance, starting with Target's leadership shake-up. Steve critiques the choice of an insider CEO while Ethan provides Placer.ai traffic data showing continuing traffic declines. The group debates Target's future—whether its famed “Tar-zhay” positioning can be revived by refocusing on differentiation. From there, they contrast Target's struggles with Walmart's momentum, exploring how digital sales, retail media, and membership growth continue to power the world's largest retailer's outsized performance..Speaking of Amazon, the trio examines the company's great expanded same-day grocery delivery, setting up a fresh battleground with Walmart. They also analyze the broader bifurcation of retail, where premium players and discounters gain share while middle-market brands face mounting challenges.Moving on the episode digs into the most talked about stories making headlines. Topics include the Cracker Barrel rebrand backlash, American Eagle's bold Sydney Sweeney campaign, and the AI battle for talent, which borders on the ridiculous..Finally, the team peers around the corner, curious about whether iconic brands in transition such as Gap, Kohl's, Macy's, Nordstrom, and Bloomingdale's can regain any traction in the fae of growing headwinds. They also discuss shifting enclosed mall dynamics of malls. Ethan underscores that while A-class malls thrive with innovative tenants, some moribund B-class centers are finding new life by reinventing themselves. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Silent attrition may be the biggest threat most banks aren't talking about — and the stakes are rising fast. The 2025 Generational Trends in Digital Banking study reveals that only 56% of digital banking consumers expect to maintain their current relationship over the next year, while the rest are quietly drifting toward stagnation or disengagement. This continuous erosion of loyalty comes just as the U.S. faces one of the largest intergenerational wealth transfers in history. Thirty-seven percent of Americans expect an inheritance in the next two decades, but if banks can't hold on to younger, digital-first customers now, those assets — and the loyalty — will walk out the door. Joining me today on the Banking Transformed podcast are two powerhouse experts – Jason Dorsey, President of The Center for Generational Kinetics, and Allison Cerra, Chief Marketing Officer at Alkami Technologies. They will unpack the findings from the 2025 Generational Trends in Digital Banking Study and share what banks must do now to stop the quiet exodus before it's too late. Remember, silent attrition doesn't announce itself — it's a quiet leak of loyalty, share of wallet, and future opportunity that can be devastating if ignored. This Episode of Banking Transformed is Sponsored by Alkami Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly, and build thriving digital communities. Alkami helps clients transform through retail and business banking, digital account opening, payment security, and data analytics and marketing solutions. To learn more, visit www.alkami.com.

Being the underdog might feel like a disadvantage or your greatest marketing edge.That's the brilliance of Steph Curry's story. He redefined basketball not by being the tallest or strongest, but by mastering the three-pointer, staying relentlessly consistent, and building an empire as the face of an underdog brand. In this episode, we explore the marketing lessons from Steph Curry with special guest Brian Gilman, Chief Marketing Officer at ThetaRay.Together, we dig into what B2B marketers can learn from embracing the underdog role, cutting through noise with consistency, and focusing on doing one thing better than anyone else to create real brand gravity.About our guest, Brian GilmanBrian Gilam is the CMO at ThetaRay. He is a visionary Chief Executive with a proven track record in spearheading strategic B2B sales/marketing initiatives and driving robust growth. Brian excels in leading companies through critical transitions, including exit events and funding rounds, while managing large-scale projects and multi-million-dollar budgets. He is an expert in crafting high-ROI programs, fostering C-Level engagements, and negotiating impactful partnerships.What B2B Companies Can Learn From Steph Curry:Play the underdog role. Steph could've gone with Nike or Adidas like every other superstar, but he signed with Under Armour, the underdog, and turned it into a cultural force. Brian says, “His role as an underdog… It's endearing to be able to play the role of underdog as well as he does, and I think that's why people resonate with him as well as they do.” For marketers, especially at scale-ups, that lesson is powerful: people root for challengers who feel accessible and relatable. Positioning your brand as the scrappy player in the game can create emotional connection far beyond features and price.Focus on consistency over noise. Steph's greatness comes from showing up every day and blocking out distractions. Brian says, “He controls what he can control.” In marketing, the same discipline applies. Instead of chasing every channel or campaign, concentrate on the actions that matter most. Steph doesn't let the highs get too high or the lows too low, he just executes. That consistency of effort is what makes him durable and dominant. For B2B, that means resisting the urge to “do it all” and instead building steady momentum with tactics that reliably drive results.Do one thing better than anyone else. Steph didn't try to be everything, he mastered the three-pointer until it broke the NBA. Brian explains, “For me, it's always do one thing really, really well. Forget about the marketing machine, you need that one thing, and then build the next thing.” Just as Curry's deep shooting created “gravity” that opened the floor for teammates, one marketing strength executed brilliantly can lift all your other channels. Don't spread yourself thin, find your version of the 30-foot three-pointer and own it.Quotes“I think that in today's market, successful marketers are gonna throw out the book on convention. I've never seen such a highly competitive environment… and unless you're thinking about speed, cutting out the number of touch points, and getting to that face-to-face interaction as fast as humanly possible, you're never gonna get business anymore.”Time Stamps[00:55] Meet Brian Gilman, Chief Marketing Officer at ThetaRay[01:03] Why Steph Curry?[04:28] The Role of CMO of Thetaray[06:23] Who is Steph Curry?[26:58] B2B Marketing Takeaways from Steph Curry[39:13] Brian's Marketing Strategy[42:20] Final Thoughts and TakeawaysLinksConnect with Brian on LinkedInLearn more about ThetaRayAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Ryan Hartman is Co‑founder and Chief Marketing Officer at Chaiz, North America's first fully digital marketplace for vehicle service contracts. With over two decades of marketing leadership, he has strategically crafted Chaiz's go‑to‑market approach—focusing on transparency, consumer empowerment, and digital efficiency, which helps customers save on extended car coverage Before launching Chaiz, Ryan led paid media and performance marketing at The Zebra, managing a $90 million media budget, and held senior marketing roles at Custom Ink, Esurance, and GEICO—where he began his career His entry into this space followed a personal experience: after a major engine failure on his post‑warranty BMW Group, he recognized the need for a transparent, user‑friendly way to compare and purchase car protection online

Tori Fusinaz, Vice President & Chief Marketing Officer of the Jacksonville Symphony Orchestra, and Tommy Tallarico, compser and video game enthusiast, discuss the innovative Video Games Live show that will open the next Symphony season on September 19. As the Jacksonville Symphony continues to expand its programming and appeal, Video Games Live hits that cross section of music fans, video game fans, and people who want something different. Tallarico has revised this show to include audio and video sessions from popular video games over the last 20 years, and it's --literally-- something for everyone!

Stephen Grootes speaks to Rikus Blomerus, Chief Marketing Officer at WeBuyCars. The platform now attracts 8.7 million visits and 2.6 million unique users each month, as it positions itself as South Africa’s go-to vehicle marketplace. Blomerus says the aim is clear: keep the brand top of mind and hit a bold target of selling 23,000 cars a month by 2028. With 18 vehicle supermarkets, 100 buying pods and a strong online presence, WeBuyCars has grown from dealer to digital powerhouse. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

En este episodio converso con Alejandro Kikuchi, Chief Marketing Officer en Workana.Kiku está en Workana desde el día cero. Estuvo en la mesa cuando se eligió el nombre, desde que levantaron la primera ronda seed de 500k USD, armó las primeras campañas de Google Ads y hasta se mudó a Malasia para intentar abrir mercado allá.Una trayectoria única que lo llevó de Head of Growth a CMO, y que lo convierte en uno de los grandes constructores detrás de la empresa.Sin lugar a dudas, uno de los episodios que más disfruté grabar hasta el momento.Algunos temas claves del episodio:• WorkOps: el playbook de trabajo remoto detrás de Workana• De Google Ads a CMO: la evolución de Alejandro dentro de la empresa• El intento de expansión en Asia y lo que aprendieron al fracasar• Cómo usan IA para crecer y mejorar el marketplace• El growth win más grande de Workana en el último año• Y mucho más...—Dónde encontrar a Alejandro• LinkedIn: https://www.linkedin.com/in/akikuchi/Dónde encontrar a Dylan• LinkedIn: https://www.linkedin.com/in/dylanrosemberg/• Sitio web: https://www.growthrockstar.com/• Blog: https://blog.growthrockstar.com/—Capítulos:00:00 — Intro02:18 — Workana: historia y presente04:12 — El timing del remoto09:45 — WorkOps: playbook del remoto14:19 — Las 3 capas de contratación17:00 — Primeros usuarios y propuesta de valor19:12 — Usuarios y beneficios para startups25:59 — De Head of Growth a CMO33:49 — Expansión internacional42:40 — Asia: intento y aprendizajes57:22 — Canales de adquisición y modelos de negocio1:02:25 — IA como canal1:09:29 — Maximizar LTV1:18:50 — Liderazgo y aprendizaje1:30:55 — Cómo trabaja Workana con la IA1:39:00 — Marca y construcción de reputación1:50:48 — Growth win del año1:55:22 — Cierre—Dylan puede ser inversor de las empresas mencionadas en los episodios.

Sarah Ohanesian is a keynote speaker, productivity strategist, and former Chief Marketing Officer who now helps high-performing professionals and teams do their most important work…without burning out. Her keynotes and workshops leave audiences energized and equipped to eliminate busywork, prioritize high-impact tasks, and make real impact. Sarah is the co-founder of Super Productive, a neuro-inclusive productivity consulting company, where she helps teams cut through the chaos by building clear workflows, organizing projects in tools like Asana, and making sure everyone knows what to do and when to do it–so the most important work actually gets done. You'll walk away from this episode with a truly fresh perspective. “I had been thinking about Productivity. I have been a student of productivity. I love productivity. I do podcasts about productivity. I read about productivity. I just love it so much. And at the same time, everyone I was talking to, when I would say ‘Hi. How are you?' they would answer, ‘I'm busy. I'm stressed out. I'm burned out. I'm overwhelmed.' It was like every person I'm talking to is feeling this way. So what can I do about it? And I had this idea, maybe I should start a productivity company. I had no idea what that actually meant. I just thought I have an idea. And a few people said to me, it's a good one. And I had one person say to me, ‘What if you did?' I will say that moment changed everything.”

This week, we're wrapping up the summer with the final episode recorded in the south of France at the Cannes Lions Festival of Creativity. Captured at Chez Vayner, this roundtable brings together three powerhouse leaders to explore how trust, courage, and community are driving the next wave of brand growth—and why the return of creative simplicity may be the key to long-term success.Joining Jim is...Jackie Jantos, President & Chief Marketing Officer of Hinge. Leading the dating app “designed to be deleted,” Jackie is redefining intentional connections for Gen Z and beyond. With past leadership roles at Coca-Cola and Spotify, she shares her insights on elevating young voices and keeping a brand true to its purpose.Lesley Scofield, Founder of Be LOVE. At her newly launched electrolyte beverage brand, Lesley is building around values of joy, connection, and community. Inspired by her own journey of growth and resilience, she's on a mission to spark meaningful real-world experiences.Gael De Talhouët, Chief Marketing & Digital Officer at Essity. A two-time Cannes alum, Gael has led groundbreaking work in feminine care and hygiene, including being the first to show red blood on TV. He credits consumer empathy, agency partnerships, and trust in creative teams as the foundation for bold, industry-shaping campaigns.Together, Jim and these leaders share a candid discussion on building brands that matter—across dating, wellness, and hygiene—showing how courage and conviction can cut through complexity and deliver lasting impact.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textHow does a minor league hockey team add nearly 1,500 fans per game in just four seasons? In this episode, Jeremy sits down with Adam Winslow, Chief Marketing Officer for the Florida Everblades, to break down the strategies that fueled a 27% attendance jump. From surviving COVID challenges to building a data-driven marketing machine, Adam shares how his team turned small experiments into major wins. If you're looking for a roadmap to sustainable ticket growth, this conversation is packed with actionable insights for sports marketers at every level.Key Topics Covered:Navigating the uncertainty of COVID as a newly hired marketing directorHow technology upgrades like Dash, Podium, and StellarAlgo changed their approachTurning email and text platforms into real revenue driversThe role of personalization in ticket marketing—“don't sell fish to steak eaters”Why small, methodical tests (like $20 ad spends) can snowball into big winsMarketing's evolution from a “support” function to a true revenue generatorContinuous investment in the fan experience to keep things fresh and engagingStaying adaptable to tech changes, from social media shifts to AI integrationTimestamps:00:57 – Starting in the middle of COVID – Adam's move to Florida, uncertainty during shutdowns, and building from scratch.02:24 – Growing attendance by 27% – From 5,327 to 6,758 fans per game and the factors that drove it.04:39 – Leveraging technology – From digital jersey auctions with Dash to email, text, and Meta ads.06:49 – Data-driven marketing – How StellarAlgo transformed personalization, targeting, and ROI tracking.12:22 – Marketing as a revenue driver – Moving beyond “sales support” and proving measurable impact.18:16 – Testing, ROI, and scaling – Small ad spends, benchmarks, and learning from what works.23:43 – Fan experience and community connection – Theme nights, charity auctions, and reinvesting in the arena.27:17 – Looking ahead – Investing in AI, TikTok/Reels, LinkedIn ads, and building team culture.Quote Pulls / Social Teasers:“Marketing isn't just sales support anymore—it's a revenue generator.”“Don't try to target steak eaters with fish. Know your audience and deliver exactly what they want.”“AI is not going away.”“Just take one step forward.”“You don't need to fill the tank—start with $20 on an ad and see what happens.”Call to Action: If you'd like to connect with Adam, you can find him on LinkedIn or by email - adamw@floridaeverblades.com.Links:Episode 119: Fan Activation, Revenue Growth, and Digital Engagement with Dash's Jonathan HufnagelKeywords / Tags: COVID-19, sports marketing strategies, attendance growth, fan engagement, technology in sports, data-driven marketing, personalization, minor league sports, AI in marketing, sports management, ticket marketing, revenue generation, ticket salesSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

In this episode, Hannah Adler, Argus Senior Reporter for biomass, is joined by Audun Sommerli Time, Chief Marketing Officer at NextFuel, to explores how torrefaction technology is creating coal-replacing fuel from alternative feedstocks. Key topics of the podcast include: The commissioning of a new torrefaction factory in Finland, built with Taaleri How NextFuel's technology turns alternative feedstocks into coal-replacing fuel Key industries that could adopt torrefied briquettes Future projects and regional expansion plans for NextFuel Argus offers biomass prices, news, analysis, and consulting. Get more information and request a free trial.  

Copy and paste content doesn't build a connection. If you want your brand to resonate, you need to go deeper, more human, more emotional, more real.That's executed perfectly by The Last of Us, a post-apocalyptic story that became a global phenomenon not because of monsters, but because of its heart. In this episode, we're taking a closer look with the help of our special guest, Ashley Emery, CMO at VelocityEHS.Together, we explore what B2B marketers can learn from emotional storytelling, breaking traditional formats, and building real resonance with your audience (even in the most unexpected places).About our guest, Ashley EmeryAshley excels in driving growth and innovation in B2B technology organizations, both at the global enterprise and high-growth start-up scale. She holds an Executive MBA and specializes in demand generation and revenue-focused marketing strategies. Ashley has a proven track record of building and leading high-performing marketing teams, having served as Head of Global Campaigns for the Database and Analytics category at AWS, VP of Marketing at Emburse, and most recently, the SVP of Demand Generation at Employ, the parent company of JazzHR, Jobvite, and Lever.What B2B Companies Can Learn From The Last of Us:Story comes before product. In B2B, it's easy to get stuck in the habit of leading with features, capabilities, or technical specs. But as The Last of Us demonstrates, what draws people in is a story they care about, not a list of innovations. Your product may be powerful, but unless your audience understands how it impacts their world or identity, it won't matter. Center the narrative on the customer's journey, pain, and outcome, your product plays a supporting role in that transformation. This shift can completely reframe how you approach content, ads, and even your brand voice. Ashley advises, “Lead with a human-centric storytelling. Don't sell features… the product is the enabler, it's not the hero.”Your audience might not be who you think. “Even if you think you understand your audience, you may not,” said Ashley, who was surprised herself, as she was so drawn to the series. Just as The Last of Us broke out of its presumed “gamer” audience, B2B brands often have unexpected buyers, champions, or influencers they're missing. Assumptions based on firmographics or industry stereotypes can be limiting. VelocityEHS found that their safety-focused customers were actually risk-tolerant thrill-seekers outside of work, which changed how they positioned messaging. This is a call to continuously validate personas, run qualitative interviews, and listen for nuance. Your best buyers may not look like your ICP on paper.The medium shapes the message. It's not enough to have a great story, you have to tailor it to the channel and format. A 60-minute podcast moment doesn't automatically become a good TikTok. Just like a video game plot doesn't translate directly into a TV script, B2B content has to be rewritten for the medium it's living in. That means writing social hooks, designing natively for mobile, and assuming low context. Ian reminds us that, “-if you take an idea that Ashley says in minute 50 of a podcast and drop it onto LinkedIn, and the person has no context at all who this person is or what they do, then the actual insight itself isn't as interesting or valuable.” Meet your audience where they are, mentally, emotionally, and contextually, or risk wasting great content on the wrong canvas.Quotes“Often in marketing, we get scared of emotion. We try to stay very neutral in our language. We don't want to be provocative, we don't want to be bold, and I think we as humans crave that. The show is a perfect example. The boldness, the emotional connection, and the conflict of the characters was really valuable. There's so much raw emotion and connection in the stories that could be told, and not being afraid to tell an uncomfortable story… is powerful.”Time Stamps[00:55] Meet Ashley Emery, CMO at VelocityEHS.[00:56] Why The Last of Us?[01:42] The Role of CMO at VelocityEHS[02:48] Breaking Down The Last of Us[26:47] B2B Marketing Lessons from The Last of Us[27:36] Human-Centric Storytelling in Marketing[35:16 Understanding Your Audience[38:43] Building an Ecosystem of Content[40:20] The Importance of Star Power[42:14] Embracing Emotional Tension in Marketing[46:11] Final Thoughts & TakeawaysLinksConnect with Ashley on LinkedInLearn more about VelocityEHSAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

‍For episode 216, we're excited to welcome Tony Pham, Chief Marketing Officer at Kava, to explore how decentralized AI and blockchain can work hand-in-hand to create a more transparent, secure, and efficient Web3 ecosystem.If you've ever wondered how blockchain can help ensure that AI remains open, ethical, and aligned with human values, this episode is for you.You'll learn:

If you had to pick one of the biggest challenges facing CMOs today, how high on your list would customer loyalty be? Agility requires a deep understanding of your customer and the ability to adapt to their ever-changing needs and expectations. It also requires a willingness to experiment and learn from failures, quickly iterating on strategies and tactics. Today, we're going to talk about the evolving landscape of travel loyalty programs and how brands can best engage with different generations of travelers, particularly in the face of changing economic conditions and emerging generational trends. To help me discuss this topic and other highlights from arrivia's Loyalty and the Changing Traveler report, I'd like to welcome, Jeff Zotara, Chief Marketing Officer at arrivia. About Jeff Zotara Jeff Zotara is the Chief Marketing Officer of arrivia, a travel technology company providing travel loyalty, booking, and marketing solutions to consumer-facing companies that want to deliver exceptional value to customers, uncover new revenue streams, and drive growth through exciting travel rewards and member benefits. With more than two decades as a strategic and operational marketing leader, Jeff is focused on driving growth and marketing technology across brands and providing the best member experience at the intersection of travel and tech.   Jeff Zotara on LinkedIn: https://www.linkedin.com/in/jeffzotara/ Resources arrivia: https://www.arrivia.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Get a copy of arrivia's Loyalty and the Changing Traveler report: https://resources.arrivia.com/report-survey-loyalty-changing-traveler Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Want to double your ticket average without being pushy? Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community — join today before the next live Q&A drops: https://wastenoday.pro/BCC Join the Waste No Day! Facebook group: https://wastenoday.pro/FBgroup Jim Leslie is the Chief Operating Officer of Home Service Freedom, working closely with Tommy Mello to bring the company's vision to life and help members scale their businesses. Previously, he was the Chief Marketing Officer at A1 Garage Door Service, where he drove significant growth by refining marketing, operations, and leadership systems. In this episode, we talked about lead generation, referrals, technician training, marketing & growth...

Mark Schaefer has a new grandchild. Amanda Russell has a toddler. Both of them wonder what an AI-dominant world has in store for them.    In this personal and introspective episode, Mark and Amanda reflect on what college meant to their careers, the advice they would give to kids about college today, and how education will need to change for Gen Alpha.    This is an essential episode for everyone wondering how AI will impact the next generation.   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising.   For more of Mark's insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.      Amanda Russell is a marketing leader, entrepreneur, and scholar. By age 32, she built and sold two successful businesses: an online fitness subscription community for women and a digital marketing and production company. She served as Chief Marketing Officer at a NYC-based portfolio fund and developed the world's first accredited MBA & EMBA Influencer Marketing programs at Northwestern University. She also founded the Global Center for Influence at the University of Texas. Amanda has taught at renowned institutions such as Bocconi University, London Business School, Harvard, Wharton, HEC Paris, NYU, and the University of Stockholm. Her book, "The Influencer Code," explores influence, consumer behavior, and the future of marketing. Amanda advises major companies, including Lamborghini, Cedars-Sinai, Lionsgate, and Silk-FAW.  

In this episode of Compassion & Courage, Marcus Engel engages with guests Erin Hart and Peter Murphy Lewis to discuss the vital role of caregivers in long-term care settings and some of the creative work in healthcare. They explore the often-overlooked stories of compassion, joy, and community within these facilities, highlighting the importance of caregiver relationships with residents. Listeners are encouraged to explore resources for entering the long-term care field and to appreciate the meaningful work being done by caregivers across the country to support our elders. Resources for you: More communication tips and resources for how to cultivate compassion: https://marcusengel.com/freeresources/Connect with Marcus on LinkedIn: https://www.linkedin.com/in/marcusengel/Connect with Erin on LinkedIn: https://www.linkedin.com/in/erin-hart-7a2a4959/Connect with Peter on LinkedIn: https://www.linkedin.com/in/petermurphylewis/Learn more about Ohio Health Care Association: https://www.ohca.org/people_worth_caring_aboutLearn more about People Worth Caring About: https://peopleworthcaringabout.com/Watch People Worth Caring About: https://www.youtube.com/channel/UCnSunMzy_Hvt4zWtFMvuKUgLearn more about Peter's work: https://strategicpete.com/Learn more about Marcus' Books: https://marcusengel.com/store/Subscribe to our podcast through Apple: https://bit.ly/MarcusEngelPodcastSubscribe to our podcast through YouTube: https://bit.ly/Youtube-MarcusEngelPodcast About Peter Murphy Lewis:Peter Murphy Lewis is a seasoned Chief Marketing Officer and documentary filmmaker whose work bridges the analytical and the emotional with uncommon authenticity. As a fractional CMO, Peter helps CEOs transform overwhelming data into clear, revenue-generating strategies. He's also the creator and host of multiple TV shows and a documentary series called "People Worth Caring About", driven by his deep commitment to human connection and storytelling. With over 15 years in Chile and now based in the U.S., Peter's journey spans continents, careers, and causes. Date: 8/25/2025 Name of show: Compassion & Courage: Conversations in Healthcare Episode number and title: Episode 172 – Finding Joy in Long-Term Care – Erin Hart and Peter Murphy Lewiskeywordshealthcare, long-term care, caregivers, compassion, recruitment, workforce development, storytelling, nursing, elder care, community

Unser heutiger Gast hat Wirtschaftspsychologie studiert und anschließend ihren Master in Human Resource & Organization Management absolviert. Schon früh sammelte sie Erfahrung als Forscherin und Beraterin, bevor sie in verschiedenen Leitungsrollen bei Mercedes-Benz Mobility die digitale Innovation und den kulturellen Wandel mitgestaltete. Es folgte der Management-Buy-out und die Gründung von bloXmove, einer dezentralen Plattform für Energie und Mobilität, die sie als CEO an der Schnittstelle von Blockchain, Nachhaltigkeit und Infrastruktur positionierte. Heute ist sie Chief Marketing Officer bei 1KOMMA5°, einem der ambitioniertesten Scale-ups im Bereich Energiewende – und Gründerin von MountainMinds, einem Unternehmen, das Achtsamkeit, Selbstführung und digitale Kollaboration verbindet. Ihre Energie ist ansteckend, ihr Denken tief, ihr Handeln zukunftsgerichtet. Seit über acht Jahren beschäftigen wir uns in diesem Podcast mit der Frage, wie Arbeit den Menschen stärkt, statt ihn zu schwächen. In mehr als 500 Gesprächen mit über 700 Persönlichkeiten haben wir darüber gesprochen, was sich für sie verändert hat – und was sich noch verändern muss. Wie können Unternehmen heute konkret zur Lösung der Klimakrise beitragen, und welche Rolle spielt dabei die Verbindung von Mobilität und Energie? Warum reicht Nachhaltigkeit allein nicht aus, und worauf kommt es bei wirklich regenerativen Geschäftsmodellen an? Warum braucht New Work auch New Brands und wieso ist die Energiewende genau das richtige Umfeld, „Marke“ hier neu zu (er)leben? Und welche Rolle spielen moderne Arbeitsmethoden und persönliche Entwicklung dabei, dass wir als Teams und Organisationen an den Themen arbeiten, die wirklich zählen? Fest steht: Für die Lösung unserer aktuellen Herausforderungen brauchen wir neue Impulse. Daher suchen wir weiter nach Methoden, Vorbildern, Erfahrungen, Tools und Ideen, die uns dem Kern von New Work näherbringen. Darüber hinaus beschäftigt uns von Anfang an die Frage, ob wirklich alle Menschen das finden und leben können, was sie im Innersten wirklich, wirklich wollen. Ihr seid bei „On the Way to New Work“ – heute mit Sophia Rödiger. [Hier](https://linktr.ee/onthewaytonewwork) findet ihr alle Links zum Podcast und unseren aktuellen Werbepartnern

Join us as we talk to Akshay Mehrotra, the Co-Founder & CEO of Fibe.India (Formerly EarlySalary) about their story.Akshay holds an MBA in Marketing and Finance from Symbiosis Institute of Management Studies. He has led marketing and corporate communications at Bajaj Allianz Life Insurance, served as Chief Marketing Officer at Policybazaar and Big Bazaar, and co-founded the Fintech Association for Consumer Empowerment. In 2016, he co-founded Fibe (formerly EarlySalary), a leading fintech company in India.

Send us a textIn this episode of The AI Advantage, Matt Brown sits down with Jeanne Sheehy, Chief Marketing Officer at Bostrom, to explore how AI is reshaping the marketing landscape inside associations. Jeanne shares how her nine-person marketing team is experimenting with tools like Synthesia for video production, Hey Orca for smarter social media management, and analytics platforms that personalize communications and improve campaign performance.She explains how Bostrom created an AI Council to establish guardrails, policies, and readiness frameworks that help associations adopt AI responsibly without compromising confidentiality or trust. From reducing video production timelines to tailoring content for member engagement, Jeanne outlines how AI is helping marketers do more with less while also highlighting the importance of transparency and ethical use.Support the show

Could the water you drink boost your energy, reduce inflammation, and protect your health at the cellular level? Join us for an insightful conversation with Josh Carr, CEO of ECHO Water, and discover the science behind this groundbreaking approach to wellness.Moments with Marianne airs in the Southern California area on KMET1490AM & 98.1 FM, an ABC Talk News Radio Affiliate! Josh Carr is a seasoned entrepreneur and marketing expert with over a decade of experience turning ideas into thriving businesses. Since February 2023, he has served as CEO of Echo, leading the manufacturing and sales of hydrogen water machines for home and business use, driven by his passion for innovation and world-changing products. Previously, he was Chief Marketing Officer at Pillow Cube, where he boosted brand visibility and growth, and co-founder and CMO of Zulu Marketing, helping bootstrap its revenue to $40 million annually. He also founded Buzzio, a consultancy specializing in influencer marketing, and began his career as Web Marketing Director at Sprout Marketing, mastering online sales and marketing strategies. Known for his creativity, claiming “50 good ideas a day” with the occasional stroke of genius, Josh brings expertise in branding, marketing, and idea cultivation, leveraging his network and resources to launch groundbreaking ventures. Order today! https://echowater.com/ For more show information visit: https://www.mariannepestana.com/

In a world of constant disruption and global uncertainty, how can marketing leaders keep their teams focused, inspired, and moving forward? In this week's episode, recorded live at the Deloitte Digital Apartment during the Cannes Lions Festival of Creativity, Jim welcomes four senior marketing leaders who share how they lead with resilience, creativity, and conviction across industries and borders.Mélanie Brinbaum, Chief Marketing Officer of Nestlé Zone Europe // With a career spanning some of the world's most iconic consumer brands, Mélanie has led marketing at Nespresso and KitKat and held senior roles at Coty, Procter & Gamble, and L'Oréal. Today, she is steering Nestlé's European portfolio through a period of rapid consumer change—balancing tradition with innovation.Daniele Calderoni, Global Head of Brand Marketing at Zurich Insurance // At Zurich, Daniele is reshaping perceptions of what insurance means to customers, emphasizing trust, purpose, and relevance. Her decade at Mars equipped her with a deep understanding of how brands create enduring emotional connections—a skill she now brings to an industry not always known for its human touch.Scott Mager, U.S. Chief Marketing Officer of Deloitte // As the U.S. marketing leader for one of the world's largest professional services firms, Scott is infusing humanity into a 180-year-old brand. His approach emphasizes empathy, storytelling, and connection—demonstrating how even legacy institutions can stay fresh and relatable in a crowded marketplace.Joy Allen-Altimare, Global Chief Marketing Officer of Saucony // Joy is driving Saucony into the future, connecting the beloved running brand with a new generation of athletes and lifestyle consumers. With past leadership roles in luxury, tech, and media, she brings a cross-industry perspective on building relevance and community in rapidly evolving markets.This episode is a masterclass in leadership during times of uncertainty—showcasing how bold brand leaders navigate complexity, inspire their people, and turn challenges into opportunities.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Full transcript⁠⁠ ⁠⁠Watch this interview on YouTube⁠⁠ — “Knowing who you are then leads you to a place where you can start asking questions about how who you are shows up in the workplace,” says Stacy Hammond, Chief Marketing Officer at Charles Schwab.  “Everybody at Schwab is a leader,” she says, and the best leaders do market research on themselves: How they are perceived, and how those perceptions align with the value they bring.  Today on Building Better CMOs, Stacy and MMA Global CEO Greg Stuart talk about turning “earners into owners,” making investing simple and approachable, and the importance of both accessibility and transparency. They also discuss her unconventional path to the CMO role, beginning in Schwab's retail business 24 years ago, and what it means to be a “cheerleader” for your team. This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠. ⁠⁠⁠⁠⁠Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Rate & review the podcast⁠⁠⁠⁠⁠⁠ Links: ⁠⁠⁠⁠⁠⁠Stacy's LinkedIn⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Greg's LinkedIn⁠⁠⁠

Jill Thomas is the Chief Marketing Officer for the PGA TOUR Superstore as well the Governor for the TGL's Atlanta Drive Golf Club. Needless to say, it's a monster week for her with the Tour Championship at East Lake taking center stage. See omnystudio.com/listener for privacy information.

Send us a textWelcome back to another episode of Grad Chat Chronicles on Petey Podcast, where we spotlight the stories, successes, and community impact of our incredible graduates — and the organizations shaping our neighborhoods.Today's episode is both illuminating and empowering. We're diving into the world of residential electricity with a behind-the-scenes look at one of the electric company suppliers that's doing more than just keeping the lights on.This company isn't just powering homes — they're helping power Friday Night Lights at Ely Stadium as a proud corporate sponsor!We're thrilled to be joined by James Smith, Chief Marketing Officer of APG&E, along with one of our very own graduates, Brittany Turner — now leading the charge as the company's Digital Marketing Manager. APG&E, an energy provider out of Texas and serving states nationwide, including Ohio, with service in Elyria.In this episode, we'll explore how electric service really works, the choices homeowners have, and practical tips to lower your monthly bill — all straight from the experts.So whether you're curious about your own energy options or just love hearing about local success stories, you won't want to miss this one.Let's flip the switch and get started! Learn more about APG&E here: www.apge.comIt's a great day to be a Pioneer! Thanks for listening. Find Elyria Schools on Facebook, Twitter, Instagram and YouTube!

Is data the end-all be-all of marketing? Or should marketers trust their instincts more, finding the courage to make decisions that don't always hide behind dashboards? Francesco Federico, CMO at S&P Global, talks about the push and pull of data and instinct in today's marketing, on the latest podcast episode. We then dissect his shiny new object: agentic AI. Is it truly new? How does agentic AI differ from simply using a tool? And how will it alter the future of marketing? Tune in to find out. 

UTIs: the ultimate party crasher in the world of sex and relationships. But what's the real deal behind these pesky infections? Join us on this episode of Shameless Sex as we dive into the wild world of urinary tract infections with Megan Henken, Co-Founder and Chief Marketing Officer of MyUTI. With over two decades of experience in diagnostics and biotech, Megan's on a mission to transform women's health through innovation, education, and empathy. Here's what you'll learn from this episode: • The lowdown on UTIs: what they are, how they're caused, and why they're not just a vulva-owner problem • UTI myths busted: separating fact from fiction and tackling the shame and stigma surrounding vaginal health • How to ID UTI symptoms and what might feel like a UTI but isn't (psst... it's not just about the burning sensation) • The scoop on Micro Plasma, BV, and other mysterious conditions that might feel like a UTI • Home remedies to keep UTIs at bay and promote vaginal wellness • How hormones and aging affect UTI risk - and what you can do about it Megan shares her personal journey of struggling with recurrent UTIs and how it sparked her passion for improving care for women. As a healthcare marketing executive and entrepreneur, she's led the commercial launch of over 20 products, generating $93M+ in revenue. Tune in to learn more about MyUTI, a game-changing digital health platform offering advanced at-home testing and personalized guidance for UTIs, STIs, and BV. And as a special treat, use the code SHAMELESS10 at checkout on http://Myuti.com for 10% off And to learn even more go to: Instagram: @_myuti_ YouTube: https://www.youtube.com/@myuti Ready to kick UTIs to the curb and take control of your vaginal health? Listen to this episode and join the conversation. ⁠Join us for our next Shameless Sex retreat in the Coachella Valley, CA September 11th-14th: ⁠⁠⁠⁠⁠⁠⁠https://tinyurl.com/49b9fx8b⁠⁠⁠⁠⁠⁠⁠ Get premium access to our behind the scenes episodes here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shamelesssex.supportingcast.fm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Do you love us? Do you REALLY love us? Then order ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ now! Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shamelesssex.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to snag your copy Support Shameless Sex by sending us gifts via our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazon Wish List⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Other links: Get 10% off + free shipping with code SHAMELESS on Uberlube AKA our favorite lubricant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://uberlube.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get 10% off while learning the art of pleasure at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://OMGyes.com/shameless⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get 15% off all of your sex toys with code SHAMELESSSEX at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://purepleasureshop.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Enterprise companies rush into AI implementation without proper strategy or governance structures. David Rabin, Chief Marketing Officer at Lenovo Solutions & Services Group, explains how to build organizational frameworks that enable successful AI adoption. He discusses establishing AI committees for tool evaluation and marketing governance, organizing data infrastructure including product databases and visual identity systems, and implementing Studio AI for automated marketing toolkit generation that delivers faster and cheaper content production.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When small-market teams face off against deep-pocketed competitors, winning means rewriting the rules of the game. That's exactly what happened in Moneyball, where the Oakland A's turned to unconventional metrics and overlooked talent to outsmart the league's biggest spenders. In this episode, we explore the marketing lessons behind it with special guest Scott Greenwald, CMO at Linedata.Together, we dive into how B2B marketers can rethink the metrics that matter, compete asymmetrically against larger rivals, align teams around bold strategies, and tell stories that stick, all while staying credible, prepared, and ready to adapt.About our guest, Scott GreenwaldAt Linedata, Scott's tenure as Chief Marketing Officer has been marked by the successful leadership of a dynamic, multi-lingual team and the creation of transformative digital marketing strategies. Our efforts have resulted in a staggering 600% year-over-year increase in web traffic, contributing significantly to a 20% generation of the sales pipeline.Scott's role extends to overseeing the marketing budget and launching a new CRM and Marketing Automation tool, which has streamlined Linedata's pipeline review process and accelerated the sales cycle. With a focus on driving market visibility and thought leadership, Scott's strategic campaigns across key global markets have empowered Linedata to cement its presence in the competitive financial services industry.What B2B Companies Can Learn From Moneyball:Focus on the outcomes that matter.  In Moneyball, the point wasn't to sign the flashiest “five-tool” players; it was to score runs. The same is true in marketing. Scott says, “In the end, it's how many of the MQLs turn into opportunities or new business? And that's what we focus on.” Metrics that look good in a report mean nothing if they don't turn into real pipeline and closed deals. In B2B, your scoreboard isn't impressions or clicks, it's revenue.Credibility over volume in content. AI makes it easy to crank out more content than ever before, but more isn't always better. “If we suddenly increased our, our, our output fivefold, we, we would lose that credibility,” Scott says. His team uses AI to adapt and reformat high-quality core pieces, not flood the market with fluff. Your audience notices when your content is consistent, credible, and worth their time—and they notice just as fast when it's not.Compete asymmetrically. The A's couldn't outspend the Yankees or Red Sox, so they had to outthink them. That meant challenging every “sacred cow” in baseball and finding value others overlooked. Scott explains, “You can't come in here and say, I'm going to transform this marketing organization into what I had before… you have to assess the talent pool [and] review the best way of spending the marketing budgets you have.” In marketing, the same rule applies: when you can't match your competitors' budget, you win by rewriting the playbook.Quote“It is our responsibility as storytellers of not just giving the business what they want, but also giving the audience what they need to hear.”Time Stamps[00:55] Meet Scott Greenwal, CMO at Linedata[01:04] Why Moneyball?[06:45] Behind the Scenes of Moneyball[10:00] B2B Marketing Lessons from Moneyball[31:51] The Importance of Storytelling[37:18] The Role of Communication in Change Management[41:02] The Evolution of Marketing Automation[45:30] Balancing Content Quality and Quantity[47:00 Final Thoughts & TakeawaysLinksConnect with Scott on LinkedInLearn more about LinedataAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Enterprise companies rush into AI implementation without proper strategy or governance structures. David Rabin, Chief Marketing Officer at Lenovo Solutions & Services Group, explains how to build organizational frameworks that enable successful AI adoption. He discusses establishing AI committees for tool evaluation and marketing governance, organizing data infrastructure including product databases and visual identity systems, and implementing Studio AI for automated marketing toolkit generation that delivers faster and cheaper content production.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this sponsored episode of Power House, Diego chats with Elizabeth Emmons, the Chief Marketing Officer of Radian, to give a behind-the-scenes look into Radian's vision for affordable and sustainable homeownership.  Elizabeth tackles the challenges and misconceptions around the home-buying process and explains how Radian's wide range of products, from mortgage insurance to real estate services, all work together to support home buyers. Here's what you'll learn: Why private mortgage insurance is a game-changer for first-time buyers How Radian's diverse offerings support a holistic approach to homeownership The role of trust and collaboration in building lasting customer relationships Why breaking down homeownership barriers is more urgent than ever Radian's vision for the future is all about creating possibilities for a place to call home Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Radian Elizabeth Emmons | LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Enjoy the episode! The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they're differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to double your ticket average without being pushy? Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community — join today before the next live Q&A drops: https://wastenoday.pro/BCC Join the Waste No Day! Facebook group: https://wastenoday.pro/FBgroup Jim Leslie is the Chief Operating Officer of Home Service Freedom, working closely with Tommy Mello to bring the company's vision to life and help members scale their businesses. Previously, he was the Chief Marketing Officer at A1 Garage Door Service, where he drove significant growth by refining marketing, operations, and leadership systems. In this episode, we talked about lead cost, sales mindset, customer follow-up, customer empathy, marketing vs sales alignment...

On this episode of Higher Ed Pulse, host Mallory Willsea sits down with Carol Keese, VP for Communications and Chief Marketing Officer at the University of Oregon, to explore what happens when fear—not clarity—drives AI strategy. This conversation dives deep into the dangers of AI copycat culture, the hype cycle gripping higher ed, and the critical importance of grounding decisions in institutional values. Tune in to learn why now is the time for thoughtful, strategic adoption—not reactive moves.Related Articles:In the Room Where It Happens: Generative AI Policy Creation in Higher EducationMarketing and Enrollment Management AI Readiness Report 2025 - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

The most valuable companies in the world are staying private longer than ever — and that means most of the growth is happening before the IPO. How can individual investors get a piece of the action?In this episode of The Agent of Wealth Podcast, host Marc Bautis is joined by Mike Ivancie, Chief Marketing Officer at UpMarket, a platform that gives accredited investors access to exclusive private market opportunities — including shares of AI giants like OpenAI and Anthropic.In this episode, you will learn:Why private companies are delaying IPOs and what that means for investors.How UpMarket sources, evaluates, and prices hard-to-access investments.The trade-offs of liquidity, transparency, and valuation in private markets.Emerging sectors beyond AI — including automation and defense tech — that could shape the future.And more!Tune in to discover how alternative investments can fit into a diversified, forward-looking portfolio.Resources: Episode Transcript & Blog | upmarket.co | Free Pre-IPO Investment Checklist: A Practical Guide to Venture Secondaries | Bautis Financial: 8 Hillside Ave, Suite LL1 Montclair, New Jersey 07042 (862) 205-5000 | Schedule an Introductory Call

Adam Larkin: Taking the Sober Risk | The Hopeaholics PodcastIn this inspiring episode of The Hopeaholics Podcast, hosts Natalie and Chad welcome back Adam Larkin, a recovering addict turned entrepreneur, who shares his transformative journey from a 17-year struggle with opioid and benzodiazepine addiction to building a thriving life of sobriety and purpose. Adam details his pivotal "God thing" moment in Kentucky, where he discarded drugs and committed to recovery, leading to detox, sober living, and learning construction in Indiana. He discusses the success of his clothing brand, GITT Apparel, now in 41 states and three continents, inspired by the motivational phrase "Get in the Truck." Adam also highlights his sobriety date of May 7, 2019, his fiancée's new women's treatment center in Harlan, Kentucky, and his upcoming projects, including a podcast and autobiography titled To Hell and Back: From Addiction to Acceleration. Through candid reflections on his traumatic past, including a fatal car accident at 19, and his current roles as Chief Marketing Officer for New Hope Counseling and Recovery and a social media consultant, Adam's story underscores resilience, the power of positive influences, and the importance of giving back, culminating in his plans for the fourth annual GITT Recovery Celebration, where he'll give away a car to someone in early recovery.Check out GITT Apparel:https://www.gittlive.com/#thehopeaholics  #redemption #recovery #AlcoholAddiction #AddictionRecovery #wedorecover #SobrietyJourney #MyStory #Hope #wedorecover #treatmentcenter #natalieevamarieJoin our patreon to get access to an EXTRA EPISODE every week of ‘Off the Record', exclusive content, a thriving recovery community, and opportunities to be featured on the podcast. https://patreon.com/TheHopeaholics Go to www.Wolfpak.com today and support our sponsors. Don't forget to use code: HOPEAHOLICSPODCAST for 10% off!Follow the Hopeaholics on our Socials:https://www.instagram.com/thehopeaholics https://linktr.ee/thehopeaholicsBuy Merch: https://thehopeaholics.myshopify.comVisit our Treatment Centers: https://www.hopebythesea.comIf you or a loved one needs help, please call or text 949-615-8588. We have the resources to treat mental health and addiction. Sponsored by the Infiniti Group LLC:https://www.infinitigroupllc.com Timestamps:00:02:49 - The Origin of "Get in the Truck" and Entrepreneurial Shift00:04:06 - Rock Bottom and Decision to Get Sober00:04:30 - Detox and Early Recovery Challenges00:06:27 - Sober Living and Life Rebuild00:07:35 - Sobriety Date and Family Background00:08:08 - Traumatic Car Accident and Addiction Trigger00:13:16 - Maintaining Sobriety Through Positive Activities00:18:03 - Meeting His Fiancée and Her Influence00:45:41 - Future Plans: Podcast and Autobiography00:46:46 - Advocating for Himself and Expunging Record00:58:06 - Fourth Annual GITT Recovery Celebration

In a world full of polished content, authenticity is what truly cuts through.That's the secret behind Armchair Expert, the wildly popular podcast from Dax Shepard that mixes candid conversation with crowd-sourced chaos. In this episode, we unpack the marketing insights behind it with special guest Derek Weeks, Chief Marketing Officer at Katalon.Together, we explore what B2B marketers can learn from building real connections, inviting community participation, and letting go of perfection to create content people genuinely trust and engage with.About our guest, Derek WeeksDerek Weeks is the Chief Marketing Officer at Katalon. He is a driven, results-oriented CMO with a proven ability to achieve multiple successful exits, build and execute bold go-to-market strategies for each stage of business growth, and demonstrate solid returns on marketing investments. Accomplished at building high-performing teams, driving quality marketing-sourced pipeline, developing massive communities, and collaborating with sales teams to meet business targets.What B2B Companies Can Learn From the Armchair Expert Podcast:Vulnerability builds trust and attention. Derek Weeks emphasizes that Armchair Expert's standout quality is its authentic vulnerability, which creates a powerful emotional connection with listeners. He explains, “It's really about being human… It builds an emotional connection with your brand.” Derek draws a parallel to B2B marketing, highlighting that it's crucial to showcase real people behind the brand to forge trust.Mix long-form and short-form content strategically. Armchair Expert masterfully balances 90-minute conversations with short, snackable segments like Armchair Anonymous. Derek believes this dual-format approach is essential for B2B marketing: “That kind of mix of long and short is something that you have to play into as a marketer and realize your audience expects different things at different times.” He stresses that marketers must go deep when it matters, but also repurpose content aggressively to cater to varied audience behaviors, especially across platforms like TikTok.Empower community-generated content. Derek praises Armchair Expert for its use of community-driven content through Armchair Anonymous, where listeners share personal stories weekly. He says, “They really don't have to spend time creating content at all… believe in your community and the value that they create.” B2B marketers should harness their user-generated content to scale content creation far beyond the limits of a marketing budget.Quotes“ You have to think about what draws people to the next.  What did you do in that moment that got people to say, ‘This is worth following or paying attention to or coming back again?'  Figure out what's going to make people come back, not what makes people appear the first time.  The first time is kind of an easy win. The second time, or third time, or 10th time is the hard part.”Time Stamps[00:55]  Meet Derek Weeks, CMO at Katalon[01:23]  Why Armchair Expert?[03:01] Vulnerability and Trust in B2B[08:58]  Don't Build Campaigns, Build Conversations[13:37] The Long-Form to Short-Form Pipeline[19:05] Unfair Mindshare[21:47] What Armchair Expert Gets Right[24:01] Practical Ways to Bring Personality into B2B[27:38] Final Thoughts & TakeawaysLinksConnect with Derek on LinkedInLearn more about KatalonAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

When consumer trust is more fragile than ever, how can brands, particularly in highly scrutinized categories like infant nutrition, utilize the latest approaches to not only build trust but also deepen consumer relationships? Agility requires not only adapting to evolving consumer expectations and technological advancements but also maintaining ethical and transparent practices, especially when dealing with sensitive topics such as infant health. It also demands a willingness to experiment, learn, and iterate quickly in response to market feedback and emerging trends. Today, we're going to talk about building trust in a digital age, navigating the complexities of launching a purpose-driven CPG brand, and redefining what “healthy” means for a new generation of parents. To help me discuss this topic, I'd like to welcome, Meika Hollender, Chief Marketing Officer at Nara Organics. About Meika Hollender Meika Hollender is the Chief Marketing Officer of Nara Organics, a pioneering brand redefining infant nutrition with its first-of-its-kind USDA-certified organic whole milk formula. Before joining Nara, Meika served as Vice President of Brand and Corporate Communications at Grove Collaborative, a leading sustainable consumer products company and the first plastic-neutral retailer in the world. At Grove, she led the development and execution of communications strategy across brand, sustainability, and innovation, driving awareness through powerful storytelling and purpose-driven campaigns. Grove, a certified B Corp, is on a mission to move Beyond Plastic and be 100% plastic-free by 2025. Meika first made her mark as the Co-Founder and CEO of Sustain, the pioneering brand of natural sexual wellness products for women. After growing Sustain into a category leader, the company was acquired by Grove in 2019. Meika stayed on as President of Sustain while stepping into a broader role at Grove, where she brought her passion for product innovation, social impact, and women's health to a wider CPG platform.She holds an MBA from NYU's Stern School of Business and is the author of Get on Top, published by Simon & Schuster in 2018. Meika also serves on the board of Net Impact and the Young Visionaries Committee for Planned Parenthood of New York City. Meika Hollender on LinkedIn: https://www.linkedin.com/in/meika-hollender-b574b519/ Resources Nara Organics: https://nara.com/ https://nara.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this week's episode The CMO Podcast, Jim sits down with Calum Laming, the Chief Customer Officer of British Airways. He and his team are responsible for a creative replatforming of British Airways, celebrating the airline as a British Original. For their remarkable creative work, Calum and team won the highest honor last year at the Cannes Lions Festival, the coveted Grand Prix. With a lifelong passion for aviation, Calum has built a career spanning five airlines, including Virgin and Etihad, before taking the helm at one of the world's most iconic carriers. And like Jim, Calum's journey began at Procter & Gamble, giving him a unique blend of brand-building expertise and airline industry know-how. So, buckle up, switch your devices to airplane mode, and get ready for a candid conversation on leadership, creativity, and what it takes to keep an airline soaring.---Recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock, during the 2025 Cannes Lions Festival of Creativity.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jamie Gersch, the Chief Marketing Officer of Rothy's, adds her page to the Marketing Playbook. Hear how to understand all facets of marketing, how to be findable on AI platforms, how to find a good mentor & mentor others, the marketing platforms that matter most, and what Jamie learned as a college tennis player at Colgate. Connect with Jamie at Rothys.com and on LinkedIn

The Say YES Sisterhood is your invitation to a vibrant community of women who are embracing their dreams, reclaiming their joy, and living life with intention. Join today!Welcome to the Say YES to Yourself! Podcast—the show for midlife women, empty nesters, and those navigating major life transitions like divorce, reinvention, and rediscovery. If you're ready to shed old roles and finally put yourself first, you're in the right place.In this episode, Wendy speaks with Siew Ting Foo, former Chief Marketing Officer turned author, podcaster, and soulful brand strategist. After 25 years leading global marketing at brands like Unilever, Mars, Diageo, and HP, Siew is now guiding leaders in building brands guided by soul, not just strategy.They explore: Why reinvention requires presence How to align personal purpose with professional evolution The five pillars of a brand with soulThis is your reminder that the most powerful brand you'll ever build begins with presence, not pressure.Connect with Siew:Get her book: Building Brands with SoulHer Podcast: Leadership With SoulHer Website: SoulForProfit.orgLinkedIn________________________________________________________________________________________ Say YES to joining Wendy for her: Say YES Sisterhood PWH Farm StaysPWH Curated France TripsInstagram: @phineaswrighthouseFacebook: Phineas Wright HouseWebsite: Phineas Wright HousePodcast Production By Shannon Warner of Resonant Collective Want to start your own podcast? Let's chat! If this episode resonated, follow Say YES to Yourself! and leave a 5-star review—it helps more women in midlife discover the tools, stories, and community that make saying YES not only possible, but powerful.

What happens when a Marvel superhero and an indie filmmaker ditch the script and attempt to build the next great beverage brand? In this episode, actor Wyatt Russell – best known for his role as U.S. Agent in the Marvel film “Thunderbolts” – and producer Richard Peete pull back the curtain on their journey launching Lake Hour, a fast-growing canned cocktail brand that's making waves far beyond the red carpet. What began as a lighthearted idea in a hot tub quickly evolved into a deep dive into flavor formulation, production logistics, and the steep learning curve of the beverage alcohol world. Wyatt and Richard share the unfiltered realities of entrepreneurship and how they've stayed focused on creating a premium product that resonates with today's drinkers. Show notes: 0:25: Interview: Wyatt Russell & Richard Peete, Co-Founders, Lake Hour – Wyatt reveals he's currently in London filming an upcoming Marvel movie, while Richard is preparing for a short-term move to Vancouver. The co-founders reflect on how Lake Hour began as a side project and quickly evolved into a full-time venture, one that proved far more challenging than they initially expected. Despite their Hollywood backgrounds, Wyatt and Richard emphasize that Lake Hour is not a celebrity-driven brand. Instead, they are deeply involved in every aspect of the business, from product development to marketing. Wyatt, notably, chooses not to maintain a personal public Instagram account, but remains active behind the scenes, supporting the brand's social media efforts. They attribute Lake Hour's steady growth to strong execution, a commitment to quality, and a focus on unique flavor profiles like Rosemary Yuzu and Earl Grey Vodka Iced Tea. As the company looks ahead to a Series A raise, it's preparing to scale intentionally and bring on a Chief Marketing Officer to support the next phase of growth. Brands in this episode: Lake Hour, Lake Hour, BuzzBallz, Betty Booze, Twisted Tea, High Noon, White Claw, BeatBox, Archer Roose, Bell's Brewery, Surfside

Turning into your parents might be your worst fear, or your biggest marketing opportunity.That's the brilliance of Progressive's Dr. Rick campaign. It's hilarious, deeply relatable, and sneakily strategic. In this episode, we explore the marketing lessons behind it with special guest Keri McGhee, Chief Marketing Officer at Attentive.Together, we explore what B2B marketers can learn from character-driven storytelling, embracing creative risk, and using humor and relatability to create campaigns that people actually want to talk about.About our guest, Keri McGheeKeri McGhee is the CMO at Attentive, the AI marketing platform for leading brands. She leads strategic global marketing to further build the Attentive brand, overseeing product marketing, revenue marketing, events, partner marketing, communications and content, and brand creative. Keri's past experiences include leading marketing at various start-ups and as a senior director at Zillow, where she led the B2B marketing team of 60+ people, responsible for strengthening partner loyalty and experience for 60,000+ real estate partners. She got her start in tech at Expedia, leading both consumer and corporate travel marketing teams.What B2B Companies Can Learn From Progressive's Dr. Rick Campaign:Take creative risks. Keri's central message is clear: great brand moments come from taking chances. “We take ourselves way too seriously in B2B.  So I think my advice is to step outside of the comfort zone of what the CFO, and the COO, and the CEO say yes to. And do the work to get the customer validation to pitch in some new idea..” B2B marketers often play it safe, focusing on product features, ROI charts, or thought leadership. But real differentiation happens when you create something unexpected, emotional, or funny. The Dr. Rick campaign could've flopped. Instead, it became a cultural reference point.Make your audience feel seen. The best ads are mirrors, not megaphones. Progressive tapped into a deep, relatable insecurity, “Am I becoming my parents?” Keri shares, “It's incredibly memorable, which I think is the most important thing in marketing right now.” For B2B, this could mean identifying moments of self-doubt, imposter syndrome, or job-related stress and playfully reflecting those back to the buyer.Build a fictional persona. A single viral hit is fleeting. A character-driven series builds long-term brand equity. Dr. Rick works because he's a consistent, evolving character. He became a franchise. Most B2B brands invest in one-off videos or campaigns. But serialization keeps audiences coming back, like a show you binge-watch. Keri states, “  I can't think of any B2B that actually has been able to do that…Most of the true B2B play companies are not investing in brand in that way.”Quotes“What we find with B2B buyers is they make decisions as people, not as the companies for which they're spending money for. We undervalue that a lot in B2B marketing…And the reality is, the things that are impossible to measure are where we are starting to place bigger bets because it's the only way to drive differentiation.”Time Stamps[00:55] Meet Keri McGhee, Chief Marketing Officer at Katalon[01:06] Why Dr. Rick?[02:45] The Psychology of Being Seen[04:02] Who Is Dr. Rick?[11:26] Branding in a Commoditized Industry[13:59] Flow vs. Dr. Rick: A Franchise Strategy[15:26] Why B2B Doesn't Do This[22:14] Parents vs. Homeowners[26:35] Keri's Top B2B Takeaway[28:30] Creating Content Around Insecurity[31:20] Why Brands Don't Take Risks[40:56] Final Thoughts & TakeawaysLinksConnect with Keri on LinkedInLearn more about AttentiveAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Only 40% of Fortune 500 marketing leaders actually hold the title Chief Marketing Officer. But average CMO tenure is now 4.3 years, up from last year. So is the CMO role really disappearing? New research from Spencer Stuart challenges the "CMO decline" narrative everyone loves to share. This week, Elena and Angela explore why this story gained traction, what effective marketing leadership looks like today, and how first-time CMOs can stay relevant. Plus, they share which brands they'd love to lead for one year. Topics covered: [01:00] Spencer Stuart's 2025 Fortune 500 CMO research findings[07:00] Only 40% of marketing leaders use the CMO title[10:00] Should CMOs handle roles beyond traditional marketing?[12:00] What effective marketing leadership looks like today[17:00] Biggest challenge facing first-time CMOs[22:00] How companies should treat the CMO role differently  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 Spencer Stuart Report: https://www.spencerstuart.com/research-and-insight/cmo-tenure-study-2025-the-evolution-of-marketing-leadership Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Recorded north of the border, this episode with my pal Charlie Hart covers the ins and outs of throwing a party, upping your ancient philosophy game in 2025, and why, if you're starting a company, you should never try to build a cult, instead just be the Kool-Aid. At age 24, he became the 10th employee at RXBAR, the protein bar company known for its clean branding and "No BS" campaigns. Hart quickly rose to lead the brand's marketing and growth, helping guide the company to a $600m exit before his 30th birthday. After traveling the world, Hart founded Sign and Sapien - an agency specializing in advising and investing for early and mid-stage companies and joined Factor75 as Chief Marketing Officer, where he steered the company towards a ~$300m exit. Today, he works as the Chef Marketing Officer for entertainer and entrepreneur Rob Dyrdek, managing and growing his media verticals and portfolio companies. Charlie doesn't have Instagram, but you can reach him at his email: thisischarliehart@gmail.com or follow him on LinkedIn. If you dig this podcast, will you please leave a short review on Apple Podcasts? It takes less than 60 seconds and makes a difference when I drop to my knees and beg hard-to-get guests on the show. I read them all. You can watch this podcast on my YouTube channel and join my newsletter on Substack. It's glorious. Get full access to Kyle Thiermann at thiermann.substack.com/subscribe

Stop working on cases you'll never get paid on. The Lawyer Stories Podcast Episode 233 welcomes back Joe Frick, Air Force veteran, Idaho native, and Owner and Chief Marketing Officer of Idaho Divorce Law. Joe first appeared on Episode 122 nearly two years ago, and he returns to share valuable insights on growing a successful family law practice. In this episode, we discuss the unique challenges of intake in family law, and Joe introduces his powerful C.A.S.E.² Framework — designed to help attorneys systematically attract only the clients they want to work with. Joe shares why attorneys need to stop spending time on cases that won't pay and instead run their firms like businesses: systematically, predictably, and profitably. His firm has grown 40% in five years, and his new book offers the blueprint for attorneys who are ready to take control of their time, intake process, and client relationships. Tune in now to learn how to transform your law firm from reactive to intentional and profitable.

Samina Virk is the U.S. CEO and chief marketing officer of Vestiaire Collective, a global luxury resale platform. As a young girl, Samina loved fashion. She grew up making her clothes, thinking she might break into the industry on the creative side. Instead, she started her career in tech, working in e-commerce during the dot-com boom. She eventually went back to school to study business in hopes of merging her love for fashion with her tech experience. She joined Target's MBA merchandising program before scoring a full-time job on the company's marketing team. It was there where she dipped her toes into retail, overseeing Target's designer collaborations before taking an interest in the resale market. Samina followed her curiosity to eBay, where she launched the platform's new fashion vertical team, before she ended up at Vestiaire Collective. She helped launch the Paris-based brand in the U.S. market before going on to serve as the U.S. president and global chief marketing officer at Threads, a social-first styling service. She then realized her time at Vestiaire Collective wasn't over and decided to return—this time as North American CEO and CMO.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, we have another episode in our series of podcasts sponsored by BodyBio. Jessica Kane, the Chief Marketing Officer and co-owner of BodyBio, joins me for this episode. BodyBio is a third-generation family-owned company dedicated to advancing cellular health through science-backed supplements. Jessica is passionate about innovating and educating on products that support optimal health. BodyBio has played a significant role in my health and healing journey as well as in the lives of many of my patients, clients, and family members. I love their products, so I was delighted when they reached out to me for a conversation. In our discussion, Jessica shares BodyBio's mission to advance foundational health, and we discuss the impact of phospholipids on cellular function and the difference between health span and lifespan. We explore the role bioactive lipids and essential fatty acids play, highlighting the distinctions between omega-3s and omega-6s and their benefits. We cover specific testing that could help when navigating ways to support the body, the role of TUDCA in supporting liver and mitochondrial health, and emerging research on its potential for brain health. We also dive into the value of butyrate for gut health, upcoming innovations and products for healthy aging, and pilot studies on perimenopausal women.    This discussion with Jessica Kane is rich, insightful, and well worth listening to more than once. IN THIS EPISODE, YOU WILL LEARN: Jessica discusses BodyBio's mission and how she and her husband continue doing the significant work her grandfather did Why are phospholipids essential for cellular health?  The importance of consuming healthy fats from whole foods and supplements The connection between cellular health and longevity, and some common contributors to problematic cellular health The difference between polyunsaturated fats (bioactive lipids) and saturated fats How to increase your essential fatty acid intake with whole foods How BodyBio Balance Oil provides a perfect balance of Omega-3s and Omega-6s, and the benefits of BodyBio TUDCA for supporting liver health and detoxification in middle age and beyond The best way to test for essential fatty acids How butyrate supports the gut lining integrity Jessica discusses her upcoming pilot study.  Bio: Jess Kane is the Chief Marketing Officer and co-owner of BodyBio, a third-generation, family-owned company dedicated to advancing cellular health through science-backed supplements. With a passion for wellness and a commitment to transparency, Jess leads BodyBio's mission to innovate and educate on products that support optimal health. She brings a blend of strategic insight and a deep understanding of nutritional science to her role, ensuring BodyBio remains a trusted brand for practitioners and consumers alike. Jess's leadership has helped BodyBio evolve as a pioneer in anti-toxin support and mitochondrial health, trusted by over 35,000 healthcare professionals worldwide. Connect with Cynthia Thurlow   Follow on X Instagram LinkedIn Check out Cynthia's website Submit your questions to support@cynthiathurlow.com Connect with Jessica Kane  BodyBio BodyBio Blog