Podcasts about chief marketing officers

Surcharges, upsells, debit card fees - processors love them, but they rarely benefit the dealership or the customer. Scott Armstrong breaks down why these fees are pushed so hard and what you can do to protect your profitability and your customers.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

As skincare shifts toward products that are not just effective but expressive, Dodo Ventures has tapped into a growing demand for solutions with personality. Their coloured, FDA-approved Dododots pimple patches have turned a once-mundane step in acne care into something fun, confident and collectible — backed by rapid product drops, bold designs and exclusive retail collaborations across Asia-Pacific, the Gulf, North America and Latin America. On this episode of the 2025 OCBC Emerging Enterprise series, we speak with the co-founders of Dodo Ventures — Ethan Wong, Chief Operating Officer, and Esther Erin, Chief Marketing Officer — whose company is among this year’s Emerging Enterprise Award winners, share how the brand is rewriting the rules of acne care, the challenges of scaling a design-driven skincare company, and where they’re aiming their next big leap.See omnystudio.com/listener for privacy information.

What happens when your brand has a million different voices speaking to a million different customers? Is that the pinnacle of personalization, or is it just brand chaos? Agility requires both the speed to personalize content for every individual as well as the control to ensure every one of those interactions faithfully represents the core brand. Today, we're going to talk about resolving one of the biggest paradoxes in modern marketing: achieving hyper-personalization at massive scale, without sacrificing brand governance and consistency. We'll explore how generative AI is moving from a creative novelty to a core operational engine for enterprise marketing, enabling brands to craft unique stories for every customer, while ensuring they all sing from the same hymn sheet. To help me discuss this topic, I'd like to welcome, Jason Ing, CMO at Typeface. About Jason Ing Jason Ing is the Chief Marketing Officer at Typeface, where he leads global marketing and drives the shift toward AI-powered content creation. Over the past two decades, he has built high-performing marketing teams and launched enduring, customer-obsessed campaigns at brands including Procter & Gamble, Xbox, Amazon Prime Video, AWS, and Gusto. Known for systematically scaling teams, programs, and go-to-market motions, Jason has a track record of delivering marketing strategies that not only drive impact in the moment but continue to perform years later. At Typeface, he helps modern marketers rewire how their teams work—so they can move faster, scale smarter, and unlock AI's full potential. Jason Ing on LinkedIn: https://www.linkedin.com/in/ingjason/ Resources Typeface: https://www.typeface.ai The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Raaz Herberg is the Chief Marketing Officer and VP Product Strategy at Wiz, the fastest-growing cloud security company in history. As one of the first 10 employees, Raaz has helped scale the business from nothing to a multi-billion-dollar ARR business. Before Wiz, Raaz was a Senior PM working on Azure at Microsoft.  AGENDA: 03:51 What No One Knows About The Early Wiz Days 09:08 Most Effective Marketing Wiz Ever Did? Lessons from it? 24:11 How Wiz Mastered Enterprise Sales and Product Development 39:12 The Value of Proof of Concept an Why Everyone Gets Them Wrong 44:23 Why The Best Leaders Give More Equity Than They Should 52:55 The Impact of COVID on Business Operations 01:01:33 What in AI is No One Talking About That Everyone Should Be? 01:07:29 Why Does Raaz Think Custom Tools Will Dominate the Enterprise?    

What happens when AEC marketing owns the data story and becomes a true strategic partner to the firm?Katie Cash sits down with Katie Robinson, Chief Marketing Officer at LS3P, to unpack how a traditional proposal shop evolved into a firmwide, agency-style marketing and knowledge management team. Katie shares how LS3P aligned marketing with business strategy, centralized project data through a data manager program, and used tools like Power BI and AI to unlock insights that support both pursuit strategy and firm leadership. She also explains why open access to project data, clear security rules, and cross-functional collaboration are non-negotiables for sustainable growth.From Expert Hours that support thought leadership to an AI steering committee that protects IP and improves efficiency, Katie shares a practical roadmap that any AEC firm can start small and scale. Marketers will come away with clear strategies for strengthening relationships across the firm, earning a seat at the strategic table, and elevating marketing from a support function to a true driver of growth.Topics discussed in this episode:AEC marketingLS3PCRMPower BIAI in AECStrategic planningConnect with Katie Robinson, Chief Marketing Officer / Vice President / Principal at LS3P:https://www.ls3p.com/portfolio/katie-robinson/ https://www.linkedin.com/in/katie-schroer-robinson/ Connect with Katie:  https://smartegies.com/ Rate, Review, & Follow on Apple Podcasts:We hope you're finding value in our AEC Marketing For Principals.  Your feedback is important to us and we'd love to hear from you. Here's how you can help.  Scroll to the bottom, rate our podcast with five stars, and select “Write a Review.”  Let us know what you found most helpful from this episode!  And if you haven't done so already, give the podcast a follow, and you'll be notified when new episodes come out.

Send Rita a text with your thoughts!Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Want to know exactly what I'd be looking at if you hired me as your Chief Marketing Officer? I'm walking you through my complete audit process, from reviewing your messaging and voice of customer research to evaluating your ROI and figuring out what's actually driving results in your travel business. This isn't about throwing spaghetti at the wall or doing all the marketing things because someone in a Facebook group said so. We're getting strategic, intentional, and making sure every marketing dollar and every hour you spend is actually moving the needle toward your 2026 goals. Questions this episode answers:What does a Chief Marketing Officer do for a travel business?How do I conduct a marketing audit for my travel agency?What should I review first when evaluating my travel business marketing?What is a Voice of Customer audit and why does it matter for travel advisors?How do I evaluate which marketing channels are working for my travel business?What marketing metrics should travel advisors be tracking?How do I know if I'm spending money in the right places for marketing?How do I audit my website copy and messaging as a travel advisor?How often should I update my brand photos and marketing assets?What should I include in my marketing matrix as a travel advisor?How do I evaluate my marketing ROI in my travel business?Which marketing investments are worth it for travel agency owners?How do I know when to stop using a marketing strategy that isn't working?How do I identify my ideal client for better marketing results?Should travel advisors attend marketing conferences or industry events?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Nickel-and-dime upsells are costing you trust and revenue. Scott Armstrong breaks down how to NOT rub your customers the wrong way!Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

What happens when your brand has a million different voices speaking to a million different customers? Is that the pinnacle of personalization, or is it just brand chaos? Agility requires both the speed to personalize content for every individual as well as the control to ensure every one of those interactions faithfully represents the core brand. Today, we're going to talk about resolving one of the biggest paradoxes in modern marketing: achieving hyper-personalization at massive scale, without sacrificing brand governance and consistency. We'll explore how generative AI is moving from a creative novelty to a core operational engine for enterprise marketing, enabling brands to craft unique stories for every customer, while ensuring they all sing from the same hymn sheet. To help me discuss this topic, I'd like to welcome, Jason Ing, CMO at Typeface. About Jason Ing Jason Ing is the Chief Marketing Officer at Typeface, where he leads global marketing and drives the shift toward AI-powered content creation. Over the past two decades, he has built high-performing marketing teams and launched enduring, customer-obsessed campaigns at brands including Procter & Gamble, Xbox, Amazon Prime Video, AWS, and Gusto. Known for systematically scaling teams, programs, and go-to-market motions, Jason has a track record of delivering marketing strategies that not only drive impact in the moment but continue to perform years later. At Typeface, he helps modern marketers rewire how their teams work—so they can move faster, scale smarter, and unlock AI's full potential. Jason Ing on LinkedIn: https://www.linkedin.com/in/ingjason/ Resources Typeface: https://www.typeface.ai The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

How can marketing teams succeed when budgets shrink, expectations rise, and the pressure to perform intensifies?In this episode of The Hard Corps Marketing Show, I sat down with Matt Hummel, Chief Marketing Officer at Pipeline 360. Matt shares firsthand insights into why the modern environment is more challenging and dynamic than ever and what leaders must do differently to help their teams thrive. With deep experience navigating resource constraints, motivating teams, and driving performance in uncertain conditions, Matt sheds light on what it truly means to lead in high-pressure marketing environments.He breaks down why simply letting people achieve what they believe is possible is no longer enough. Instead, leaders must set higher expectations, push teams beyond their comfort zones, and foster a culture where adaptability and innovation aren't just encouraged, they're essential. We also explore the critical role of transparency, creative problem-solving, and clear communication in helping marketers stay resilient and effective, even when the odds aren't in their favor.In this episode, we cover:Rising expectations paired with shrinking budgets and what that means for B2B marketers trying to hit ambitious targets.Why leaders need to challenge teams to stretch beyond perceived limits, not just maintain the status quo.How transparency around constraints can open the door to creative solutions and stronger team collaboration.The growing importance of adaptability, experimentation, and resilience as core marketing competencies.The leadership mindset required to navigate uncertainty, motivate teams, and drive performance despite limited resources.If you're ready to strengthen your leadership approach and help your marketing team excel, even in the most challenging environments, this episode is packed with insights you won't want to miss!

Send us a textThis week on the WTR Small-Cap Spotlight, Ruella Menezes , Director of Energy with the Management Consulting Practice at Kline & Company , sits down with Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer of Water Tower Research, and Peter Gastreich, Energy and Sustainable Investing Analyst at Water Tower Research. Together, they dive into the game-changing potential of sustainable aviation fuel (SAF) for slashing airline emissions, zero in on what's fueling the explosive growth in SAF demand, and unpack the real-world hurdles of getting new projects off the ground. The conversation also takes on the tough question of how airlines can afford SAF when it's still much pricier than fossil jet fuel, explores feedstock bottlenecks and the rise of new production methods, and breaks down the biggest risks ahead—from the need for unified policy to the crucial role of industry collaboration and ongoing innovation.

Carvana and Amazon mastered one-click buying and the auto industry is next. Scott Armstrong explains what this shift means for dealers.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Audio has a magic all its own. The power to connect deeply, inspire emotion, and build lasting trust. In this week's episode, Jim Stengel sits down with Jenny Nelson, Chief Marketing Officer of Audacy, one of the nation's leading multi-platform audio content and entertainment companies. Founded in 1968 (then known as Entercom Communications Corporation) and rebranded as Audacy, Inc. in 2021, the company grew from a traditional radio broadcaster into one of the U.S.'s leading multi-platform audio content and entertainment companies.With over two decades in the industry, Jenny has become an authority on how sound drives emotion, performance, and brand growth. From her early days at BBDO to her pivotal role guiding Audacy's transformation from a traditional broadcaster to a digital-first audio powerhouse, Jenny shares invaluable lessons on brand storytelling, creativity, and the future of audio marketing.Recorded live at the ANA Masters of Marketing in Orlando and powered by TransUnion, this conversation explores what it truly means to create, and harness, the magic of sound.---Learn more, request a free pass, and register at iab.com/alm (utm: https://www.iab.com/events/annual-leadership-meeting-2026/?utm_source=ad&utm_medium=The+CMO+Podcast) Promo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textOn this week's episode of the WTR Small-Cap Spotlight, Jim Deller, CEO of ClearSign Technologies (NASAQ: CLIR), joined Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer of Water Tower Research, and Peter Gastreich, Energy and Sustainable Investing Analyst at Water Tower Research to discuss: 1) CLIR's patented ultra-low emissions burner technology for industries like oil refineries and petrochemical plants; 2) how CLIR's burners help clients meet strict NOx regulations globally without expensive post-combustion equipment; 3) key partnerships that boost manufacturing and credibility; 4) recent milestones like large commercial orders and the launch of a flexible-fuel 100% hydrogen burner; 5) expanding high margin aftermarket sales; and 6) CLIR's asset-light model approaching break-even profitability.

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.On today's episode, Sara Payne is joined by Nishant Shukla, Chief Marketing Officer at SCAN Health Plan, for a candid and compelling discussion about one of this year's most talked-about health marketing campaigns: “Health Insurance is Broken.” As SCAN geared up for the 2025 Medicare open enrollment period, its bold new initiative ditched rosy portrayals of senior life in favor of authentic, relatable stories that put the frustrations of the healthcare system front and center.Nishant shares the strategy and intention behind the campaign—anchored in SCAN's activist roots—revealing how honest storytelling and a commitment to genuine experience resonate with both members and the broader industry. The episode dives into the campaign's genesis, the challenges and benefits of taking a public stand, how member and employee feedback shaped the creative approach, and the measurable impact on brand awareness, business performance, and industry dialogue.Key Takeaways:Authenticity Is Boldness in Health Marketing: Nishant emphasizes that boldness in healthcare marketing doesn't require shock value—it demands authenticity. The “Health Insurance is Broken” campaign resonated because it spoke honestly about the pain points seniors face in navigating health insurance. By focusing on what members really experience, Scan Health Plan created a rallying cry that drew attention, trust, and excitement from both consumers and employees.Mission-Driven Messaging Builds Lasting Trust: SCAN's activist heritage—from its founding by “12 Angry Seniors” seeking better healthcare—remains the guiding force behind the brand's messaging. Nishant advises marketers to ensure campaigns are connected to organizational mission, which enables them to speak candidly about what's broken and what needs to change. This deep alignment fosters pride, trust, and a strong connection between the organization and its members.Listening and Insight Drive Campaign Success: The campaign's success was grounded in thorough consumer and market insight—listening to member experiences, analyzing service calls, and gathering direct feedback. Nishant shares how SCAN's continuous feedback mechanisms (including direct emails to the CEO and regular review of service interactions) allow them to understand real member pain points. This ongoing listening translates into creative that feels fresh, different, and honest to the target audience.Positive Impact Internally and Externally: The effects of the campaign were felt throughout the organization. Members expressed pride, prospective members saw something new, and employees felt energized—motivated to improve every touchpoint of the member experience. Even competitors reacted, some defensively, which Sara points out is often a sign the campaign is truly breaking through. The “Health Insurance is Broken” narrative has united Scan's staff and members around a shared mission of improvement.Bold Campaigns as Calls to Industry Action: Nishant sees the campaign not just as marketing, but as a “clarion call” for the entire health insurance industry to acknowledge inefficiencies and strive for real change. By owning imperfections and committing publicly to fixing them, SCAN challenges the status quo—and invites other stakeholders to do the same. The campaign's early success, including record enrollment numbers and strong engagement metrics, demonstrates that honest, member-focused storytelling can lead to transformative business results and industry momentum.Don't forget to subscribe for more insights from the Health Marketing Collective, where we spotlight marketing excellence and leadership at the forefront of healthcare transformation.

High surcharges can push customers away fast. Scott Armstrong explains why today's choices might come back to haunt dealerships in five years.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

On today's abbreviated show, Hoch, Crowder, and Solana debate on who is to blame for Inter Miami not having a parade after winning the MLS Cup. Crowder gets exposed by Hoch and Solana. Plus, Zach Gelb, Coach Jim Larrañaga, and Thomas Webb, the Chief Marketing Officer for the Association of Pickleball Players, join the program.

In this episode of The Speed of Culture, Matt Britton sits down with Christina Panos, Chief Marketing Officer at The Corcoran Group, to discuss how emotion, trust, and creativity drive modern real estate brand strategy. Christina shares how Corcoran's marketing uses emotional storytelling, community insight, and agent partnership to reach Millennial and Gen Z home buyers who want clarity and connection. She also discusses real estate and AI, social platforms, and the next era of real estate marketing trends across a shifting housing landscape.Follow Suzy on Twitter: @AskSuzyBizFollow Christina Panos on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

THE 2026 ROADMAP: MASTERING AI FOR GROWTH Tickets Now Available! → tiquehq.com/ai Everyone wants the secret sauce to becoming a successful travel advisor…so Robin and Jennifer brought on someone who actually knows. One of the most dynamic voices in the industry, Jenn Lee joins this episode to discuss the common traits that top advisors share. You'll hear why mindset, confidence, leadership, and resilience matter just as much as destination expertise, and why thinking like a business owner isn't optional if you want to grow. Jenn also gets into the systems high-performing advisors rely on (hi, CRMs!) and how the right processes can completely transform your workload and profitability. And yes, she goes there: what to do if you love travel but aren't sure agency ownership is your forever lane. From alternate roles to niche paths, Jenn explains how you can still build a career in travel that aligns with your strengths and brings you joy. Listen now! About Jenn Lee: Jenn is a dynamic leader in the travel industry, serving as President and Chief Marketing Officer of both Travel Planners International (TPI) and its sister company, Vacation Planners. With over 30 years of experience building and managing sales teams for Fortune 500 companies including Marriott Vacation Club, Ryland Homes, and Premiere Farnell, Lee brings strategic vision and an entrepreneurial mindset to empowering independent travel advisors. Known for her "let's get it done" culture and passionate advocacy for the travel advisor community, Lee also serves on the board of the Family Travel Association. Based in Maitland, Florida, she is dedicated to elevating the travel planning experience and creating opportunities for travel professionals to thrive both personally and professionally. linkedin.com/in/jennleelovestravel Today we will cover: (02:10) Meet Jenn Lee: one of the most influential voices in the advisor community (07:40) Shifting your mindset from hobbyist to entrepreneur (16:15) The core traits of a successful advisor (32:30) How rediscovering your “why” can realign your entire business (35:35) Systems, CRMs & running a sellable business (42:15) Investing in help long before overwhelm hits (44:50) Signs agency ownership isn't your lane & what paths exist beyond it (54:05) Leaving a business isn't failure; Jennifer's story of pivoting Get the FREE Business Launch Checklist! http://www.tiquehq.com/launch?utm_source=Podcast+Episode+40&utm_medium=Podcast+Shownotes&utm_campaign=Launch+Checklist JOIN THE NICHE COMMUNITY VISIT THE TEMPLATE SHOP EXPLORE THE PROGRAMS FOLLOW ALONG ON INSTAGRAM @TiqueHQ Thanks to Our Tique Talks Sponsors: Cozy Earth - Use code COZYTIQUE for 20% off

On this episode, Pete and Julie welcome award-winning Chief Marketing Officer, founder, author, and TV host Jeanniey Walden to the show for a masterclass in modern leadership, marketing, brand storytelling, and authenticity! From her early career at JCPenney to leading marketing for global brands like Mercer, Rite Aid, and DailyPay, Jeanniey shares how authenticity, inspiration, and relatability – all central elements in her signature “AIR” framework can transform not only marketing but also internal culture. She reveals how DailyPay's branding became a verb, why HR leaders are natural marketers, and how AI is reshaping creativity, communication, and brand trust. The conversation dives into how AI is reshaping marketing strategy and what it means for trust, creativity, and authenticity. Jeanniey shares her experience testing a fully AI-powered “virtual team,” what she's learning from it, and why she believes AI replaces inefficiency, not humanity.  From the future of demand generation to the return of face-to-face connection, Jeanniey shares invaluable insights for leaders, reminding us that in an AI world, the most powerful brands will be built on emotion, trust, and human connection. Connect with Jeanniey: LinkedIn: https://www.linkedin.com/in/jeannieywalden/ X: https://x.com/LiftOffShow Website: https://www.liftoffcompany.com/  YouTube: https://www.youtube.com/@Liftoffwithjeanniey  Connect with the show: LinkedIn:  http://linkedin.com/company/hr-payroll-2-0 X: @HRPayroll2_0 @PeteTiliakos @JulieFer_HR BlueSky: @hrpayroll2o.bsky.social YouTube: https://www.youtube.com/@HRPAYROLL2_0

Read the shownotes and full transcript on our site: growyourcreditunion.com A huge thanks to our sponsor, NCU-ISAO — Watch this video or visit ncuisao.org/gycu to learn more.  Credit unions invest heavily in stadium naming rights and campus partnerships to reach younger members, but those partnerships fall flat when the mobile app experience disappoints. Gen Z has been Wescom Financial's fastest growing segment since 2023 because they treat digital experience as strategy, not an IT checkbox. In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Ashley White, Senior Vice President and Chief Marketing Officer at Wescom Financial, to talk about: How sports and university partnerships build awareness with Gen Z Why Wescom's mobile app ratings outperform most credit unions How removing student financial barriers translates to member growth Wescom Financial's success with Gen Z isn't about bigger budgets or better partnerships—it's about treating digital experience as foundational strategy while meeting younger members where they already are.

In this week's episode of The FreightCaviar Podcast, we sat down with Clayton Griffin, President at OTR Solutions, and Reed Loustalot, Chief Marketing Officer at Truck Parking Club,  to recap 2025, discuss how to protect yourself against fraud in the coming year, and highlight why slowing down and staying cautious matters more than ever.This week's episode is sponsored by  Epay Manager, FreightFlex, Levity.ai, GenLogs.Interested in sponsoring our podcast? Send us an email at pbj@freightcaviar.com.

Lindene Cleary is the Chief Marketing Officer (CMO) of Tourism Tasmania, the agency responsible for promoting Tasmania globally and domestically as a travel destination.

Vince W. is the Chief Marketing Officer at Mustard Love, a platform that helps restaurants connect with local influencers and drive measurable ROI from influencer marketing campaigns. He brings deep experience in data-driven marketing and performance strategy, shaped by roles spanning analytics, marketplace growth, and startup leadership. Vince's approach focuses on turning social influence into real business outcomes — especially for local businesses navigating modern digital marketing. He's been featured on marketing podcasts like We Built This Brand discussing the evolving landscape of influencer marketing.

Danielle Bateman Girondo, Chief Marketing Officer at Midwest BankCentre, joins Chris Rongey and John Hancock. They've empowered their employees to 'Give Joy' to the St. Louis region with Random Acts of Kindness.

Scott Armstrong explains the actual mechanisms processors use to "lower your costs" and why it's ultimately terrible for building lasting relationships with clients.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Bongani Bingwa speaks with Kirby Gordon, Chief Marketing Officer at FlySafair, about the airline’s Christmas initiative, “Santa’s Sleigh,” including efforts to raise awareness and how audiences can participate in the competition to spot the Sleigh for a chance to win a R10,000 flight voucher. 702 Breakfast with Bongani Bingwa is broadcast on 702, a Johannesburg based talk radio station. Bongani makes sense of the news, interviews the key newsmakers of the day, and holds those in power to account on your behalf. The team bring you all you need to know to start your day Thank you for listening to a podcast from 702 Breakfast with Bongani Bingwa Listen live on Primedia+ weekdays from 06:00 and 09:00 (SA Time) to Breakfast with Bongani Bingwa broadcast on 702: https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/36edSLV or find all the catch-up podcasts here https://buff.ly/zEcM35T Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702See omnystudio.com/listener for privacy information.

Jason Clark's career started in a high school graphic arts program, running printing presses and drawing metal band logos on chalkboards. Today, he is the Chief Marketing Officer at Via Studio, a creative agency that has spent more than 25 years helping mission-driven organizations, nonprofits, and public institutions bring their brands to life.In this conversation, Jason and I get real about what still works in branding and marketing in a world full of AI, algorithms, and endless digital noise. We talk about his early work creating interactive CD-ROM training for GE Appliances, the award-winning rebrand of Kentucky's Bernheim Forest, and why we might have moved from the “information age” into the “identity age.”Jason shares how to build logos and campaigns that actually mean something, why community feedback is now non-negotiable, and how AI can be a powerful assistant without replacing human creativity. We also have some fun with bourbon, clear ice, and the Mr. Boston Bartender's Guide.If you are a business owner, nonprofit leader, or creative trying to stand out without selling out, this episode will give you a lot to think about and a few ideas you can use right away.Send us a textJoin us in spreading holiday cheer and making a child's Christmas magical! Agape Projects is hosting a special fundraising drive for our annual Toy Run, aiming to brighten the lives of children in need. Your generous contribution will help us bring joy and laughter to little hearts this holiday season. Together, let's make a difference and create unforgettable memories for the children in our community.

In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Nick King speaks with Victoria Lozano, CMO of Crayola, about what it truly takes for legacy brands to stay culturally relevant. Victoria reveals how Crayola balances deep brand purpose with constant product innovation, thereby building an ecosystem that extends far beyond traditional marketing. She shares strategies for turning purpose into unified campaigns, expanding into experiential and digital spaces, leveraging brand heritage as a competitive edge, and using AI to empower creativity responsibly. Her insights equip senior marketers with a practical framework for long-term brand impact.Topics Covered: Why the "Brand vs. Product" debate is obsolete, and why the most effective marketing strategy isn't choosing between brand elevation and product innovation; it's executing both simultaneously.  How to translate brand purpose into a unifying campaign architecture: Crayola's "Campaign for Creativity" demonstrates how to align messaging across all touchpoints, from product launches to location-based entertainment. The framework for extending brand reach beyond traditional product categories: Moving beyond core offerings into experiential spaces (location-based entertainment), digital platforms (interactive apps), and cultural partnerships (limited-edition collaborations). How to leverage brand heritage and archives as competitive moats: Using a 40-year archive of children's artwork to reunite adult creators with their childhood creations isn't just nostalgia marketing; it's a defensible and authentic brand asset. The strategic approach to AI in consumer-facing applications: Position AI as an enabler of creativity rather than a replacement for human creation, especially for younger audiences.Why awareness of blind spots is the most critical leadership skill: The biggest marketing failures often stem not from details you sweated over, but from underlying assumptions you took for granted. Victoria Lozano is Chief Marketing Officer at Crayola, overseeing all aspects of marketing and consumer engagement for one of the world's most iconic and culturally resonant brands. With a distinguished career spanning Fortune 500 companies, including Cadbury North America (where she led the $1.2B gum and mints portfolio), Miller Brewing Company, Warner Lambert, and Pfizer, she brings deep expertise in brand strategy, product innovation, and omnichannel marketing.If you enjoyed this episode, be sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube. Instructions on how to do this are available here.Support the show

Think you understand payment processing? Think again.In this episode, Russell and Charity get a full education from Scott Armstrong - Co-Founder of DealerCharge - who's on a mission to revolutionize dealership payments.For 20+ years, the financial tech world has evolved at lightning speed... but dealerships? Still stuck using outdated systems, paying unnecessary fees, and giving up control of their own terminals.That ends today.Scott breaks down what dealers actually have the power to control (hint: WAY more than you think!) - and how to stop relying on third parties who profit every time a card gets swiped.In this episode we cover:What you can REALLY control in payment processingHow dealers are getting hit with hidden fees at every swipeWhy passing processing costs to customers doesn't actually save you moneyHow to use F&I to generate revenue without overchargingTaking back control of your terminals — and your costsIntegrating payment solutions with your DMS & inventoryCreating loyalty & rewards programs that actually workAnd how DealerCharge is giving power back to the dealershipIf you've ever wondered why payment processing is so expensive or how to stop bleeding money at the terminal, this episode is your wake-up call.Join us and finally take control of your dealership's payment system.Your bottom line will thank you.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

From tennis rackets to Beyoncé, Microsoft to Apple…brand legends David Aaker and Marcus Collins have seen it all, and they're here to close out our series with a masterclass on brand-led leadership.In the final episode of this season of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker reflect on the journey through our previous seven episodes before welcoming two of the biggest voices in marketing: David Aaker, often called the “Father of Modern Branding,” and Marcus Collins, award-winning marketer, author, and cultural expert. Together they dig into what it takes to get true buy-in for brand inside organizations, the traps of short-termism, and why culture, conviction, and clear differentiation are the ultimate energizers for growthFrom the evolution of brand equity to the five B's framework, from the lessons of Steve Jobs to the rise of cultural resonance, this finale ties the whole playbook together, offering both inspiration and practical tools for brand builders at every level.Closing thought: great brands don't just sell, they lead. And the smartest leaders put brand at the center of every decision.th David Aaker and Marcus Collins—If you've enjoyed this series, please share it with your team, your friends, or anyone passionate about building brands. Join in the conversation below…tell us what you've learned and what you'd love to hear in Season 2!—Download this week's worksheet: https://bit.ly/4qDgxKGRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join Ashley as she speaks with Khrista Boster, Chief Marketing Officer at Woodlawn Health, on why so many hospital social media strategies fall flat and how rural hospitals can build trust through human, story-driven content. Together they unpack Khrista's "baby of the month" campaign, getting buy-in from leadership and frontline staff, and turning compliance-heavy environments into powerful engines for authentic patient connection.

Serena Schaffner, Chief Marketing Officer at the American Pecan Council and the American Pecan Promotion Board discusses how artificial intelligence could impact the pecan industry.   To stay connected with USFRA, join our newsletter and become involved in our efforts, here. 

What if legacy security cameras already installed at distribution centers and warehouses could do more than just record footage? What if they could also prevent spoiled food from reaching grocery stores or catch cargo errors or even theft before it happens?That's the vision driving Technova Industries, a company transforming how the logistics industry handles cold chain verification. On this episode of Predict & Prevent, host Pete Miller, CEO of The Institutes, sits down with Aymen Azim, co-founder and CEO, and Jenna Azim, co-founder and Chief Marketing Officer, to explore how their AI-powered technology is breathing new life into legacy security systems.The conversation covers how generative AI has dramatically improved the accuracy of visual verification, why this approach solves liability challenges for shippers and insurers alike, and where the technology is headed. From preventing spoiled vaccines from reaching pharmacies to detecting potential cargo theft through USDOT number verification, Aymen and Jenna share their vision for creating continuous visibility checkpoints throughout the entire cold chain—including truck stops during transit.Resources:Technova Industries: https://www.technova-industries.com/ The Institutes: https://global.theinstitutes.org/Predict & Prevent website: https://www.predictandprevent.org/Sign up for our weekly Predict & Prevent newsletter: https://www.predictandprevent.org/newsletter/

What if the multi-million dollar AI initiative you're championing is being silently sabotaged, not by a competitor, but by your own data infrastructure?Agility requires more than just fast decision-making; it requires a data foundation that can deliver insights at the speed of business, without the traditional delays of moving and duplicating information. This ability to access and act on real-time, comprehensive data is what separates brands that lead from those that follow.Today, we're going to talk about the silent killer of AI projects. While everyone focuses on the glamour of AI models and algorithms, the reality is that most enterprise initiatives stall or fail at the data layer. We'll be discussing why even modern data warehouses can create new roadblocks, and how a different approach to data management can make your enterprise data truly AI-ready.To help me discuss this topic, I'd like to welcome, Ravi Shankar, Senior Vice President and Chief Marketing Officer at Denodo. About Ravi Shankar Ravi Shankar is the Senior Vice President and Chief Marketing Officer at Denodo. He is responsible for Denodo's global marketing efforts, including product marketing, demand generation, field marketing, communications, social marketing, customer advocacy, partner marketing, branding, and solutions marketing.,Yes,This will be completed shortly Ravi Shankar on LinkedIn: https://www.linkedin.com/in/ravishankardevaraj/ Resources Denodo: https://www.denodo.com/en/document/analyst-report/denodo-lakehouse-roi This episode is brought to you by Denodo. Powered by logical data management, the Denodo Platform accelerates data integration, management, and delivery for all your business's data needs. Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

O convidado de hoje é Bruno Portnoi, que é Chief Marketing Officer da Sem Parar. Formado em engenharia, mas fascinado por estar perto dos clientes, Bruno dedica-se à inovação de processos e de culturas. A conversa enveredou pelos detalhes da operação da Sem Parar, que hoje é um grupo oferecendo uma variedade de soluções que vão muito além da tag para não parar nos pedágios. Falamos de inovação, de cultura de negócios, de tecnologia e de futuro. Sempre como foco no cliente. .............................................................................................................................

When two faith-based financial institutions come together, the goal isn't simply to grow in size—it's to grow in Kingdom impact. That's precisely what's taking place with the launch of AdelFi Christian Banking, a newly unified identity shaped by a shared mission to honor Christ and serve His people.Recently, we sat down with Aaron Caid, Chief Marketing Officer at AdelFi Christian Banking, to talk about how this merger came together, why the new name matters, and what it means for Christians who want their finances to reflect their faith.A New Identity Rooted in ScriptureAccording to Caid, the new name is much more than rebranding—it's a declaration of purpose.“Our new name and identity are a visual representation of what we desire to accomplish with the merger,” he explains. The name AdelFi is derived from the Greek word adelphos, which is used more than 300 times in the New Testament to describe brothers and sisters in Christ.“That's who we are,” Caid says. “Staff, members, and ministries—coming together as a family of believers to build a financial institution centered on Christ and dedicated to advancing God's Kingdom.”The addition of the phrase “Christian Banking” is equally intentional—a bold statement about who they serve and the mission that drives them.The merger was completed on December 1, and throughout 2026, AdelFi Christian Banking will progressively roll out its new brand identity. Milestones include a new website in Q2 and an enhanced digital banking experience in Q3.Combining Strengths for Greater Kingdom ImpactWhat happens when two long-standing Christian credit unions combine their gifts and experience? Caid says the result is far more powerful than the sum of its parts.Both AdelFi and Christian Community Credit Union (CCCU) bring decades of ministry-focused service—over 125 years combined. Each also carries a unique tradition of generosity:AdelFi tithes 10% of its earnings to Christian ministries and mission-sending organizations.CCCU donates a portion of every debit and credit card swipe to Christian causes—over $6.5 million given to date.“Together, we will amplify our giving,” Caid notes. “And with our union, we will form the nation's largest Christian credit union, creating a digital-forward banking experience that honors God and meets members wherever they are.”The merger also expands lending capacity for churches, ministries, and Christian businesses—allowing more Kingdom-minded projects to flourish.Strengthening the Christian Banking MovementChristian banking is still a small, often overlooked sector. But Caid believes this merger marks a turning point.“Most Americans don't even know a Christian banking option exists,” he says. “By merging, we're aligning resources to create more awareness, more growth, and more impact.”With AdelFi Christian Banking emerging as the clear leader in this space, Caid hopes believers increasingly see banking as an area of stewardship—not just convenience.“Our desire is to be the go-to financial solution for Christ followers who seek to align their finances with their faith,” he says. “We want to help steward God's resources to His glory.”Why Christian Banking Is Countercultural—and NeededCaid acknowledges that choosing a Christian financial institution is, in many ways, a countercultural move.“We've seen a major shift among Christians who are fed up with secular banks using their funds for causes that don't align with their values,” he explains.Believers want their money—God's money—to be managed with integrity and used to advance gospel-centered work.“That's why we're boldly stating there is a quality alternative,” Caid says. “A place where your finances are stewarded in ways that reflect biblical priorities, not worldly ones.”The creation of AdelFi Christian Banking reflects a unified vision, a strengthened mission, and a renewed commitment to serving Christ's people well. For those seeking to align their financial lives with their faith, this merger offers a meaningful way forward.To learn more about AdelFi Christian Banking or explore opening an account, visit: FaithFi.com/Banking.On Today's Program, Rob Answers Listener Questions:I was offered a $45,000 loan at 8.675% for 20 years. I could use it to pay off two loans—one at 10.44% and one at 9.84%—and still have $15,000 left over. If I then put an extra $300 a month toward the new loan, is this a good deal?I'm 65 with a little over $1 million in a traditional IRA. Should I start converting some of it to a Roth before I have to take RMDs at 73?I budgeted $25,000 for a remodel. The contractor offered 0% financing for 72 months, bringing the cost to $21,000 with a $3,000 down payment—or I could pay cash and get an extra 5% discount by putting $6,000 down. Should I take the 0% option to keep more cash on hand? And will it affect my credit score?We owe $56,000 on our mortgage. I could pull from my retirement to pay it off, but that would nearly drain the account. Would it be wise to do that and then redirect the mortgage payment into investing?Resources Mentioned:Faithful Steward: FaithFi's Quarterly Magazine (Become a FaithFi Partner)AdelFi Christian BankingWisdom Over Wealth: 12 Lessons from Ecclesiastes on MoneyLook At The Sparrows: A 21-Day Devotional on Financial Fear and AnxietyRich Toward God: A Study on the Parable of the Rich FoolFind a Certified Kingdom Advisor (CKA)FaithFi App Remember, you can call in to ask your questions every workday at (800) 525-7000. Faith & Finance is also available on Moody Radio Network and American Family Radio. You can also visit FaithFi.com to connect with our online community and partner with us as we help more people live as faithful stewards of God's resources. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

O convidado de hoje é Bruno Portnoi, que é Chief Marketing Officer da Sem Parar. Formado em engenharia, mas fascinado por estar perto dos clientes, Bruno dedica-se à inovação de processos e de culturas. A conversa enveredou pelos detalhes da operação da Sem Parar, que hoje é um grupo oferecendo uma variedade de soluções que vão muito além da tag para não parar nos pedágios. Falamos de inovação, de cultura de negócios, de tecnologia e de futuro. Sempre como foco no cliente. .............................................................................................................................

Building Teams in the Age of AI: How Slack CMO Ryan Gavin is Reshaping the Future of WorkIn this episode, Ryan Gavin, Chief Marketing Officer at Slack, reveals how self-awareness in leadership and the convergence of marketing and product strategy are creating unprecedented opportunities in the agentic era. Learn why employee productivity through AI orchestration is poised to become the fastest accelerator for top line business growth companies have ever seen, and how Slack is positioning itself as the conversational work platform for this transformation.The conversation explores the critical shift from employees as doers to orchestrators, where every team member—from day-one interns to seasoned executives—will manage digital coworkers and AI agents. Discover the product principles driving Slack's approach to agent integration, the social dynamics of working alongside AI teammates, and why the traditional career ladder is being replaced by immediate access to capabilities across development, creative, analytics, and more. The discussion also covers practical frameworks for building exceptional teams, reducing AI adoption anxiety, and why picking the "right" career path matters less than crushing the job you're in.Ryan delivers actionable insights on leadership development through self-awareness, understanding how team members receive feedback and recognition differently, and connecting business opportunities with talent growth. You'll also hear his compelling argument for why marketing must sit between product and sales as a strategic amplifier, not just a message distributor, and what marketers need to do to earn their seat at product strategy and sales planning meetings.Key Topics Covered:Self-awareness as the foundation of effective leadership and team developmentWhy marketing is product and product is marketing in modern B2B organizationsThe shift from doers to orchestrators in the age of AI agents and digital coworkersHow every employee will manage AI teammates from day one across finance, HR, creative, and developmentEmployee productivity as the most underutilized growth lever for businessesSlack's product principles for agent integration: don't make me think and be a great hostReducing AI adoption fear by showcasing capability expansion rather than job displacementSocial dynamics of agent interaction in channels and preserving psychological safetyWhy there is no "right" career path and how to multiply opportunities by crushing your current roleThe changing consumer patterns of information seeking and their impact on business workflowsEpisode Timestamps:00:00 - Introduction and setting the stage02:16 - Knowing thyself: Ryan's journey to leadership self-awareness through family and life experience05:19 - What makes an amazing marketer in 2026 and bridging the marketing-product divide08:43 - From doers to orchestrators: how AI agents give every employee a team from day one11:24 - Designing agents to work like teammates: Slack's approach to intuitive AI integration14:55 - Addressing AI fear: why productivity gains lead to higher expectations rather than job loss18:03 - Advice for the next generation entering an AI-transformed workforce21:49 - Career lesson from delivering papers in 110-degree Chicago heat24:30 - Final question: why Ryan does what he does and the importance of lasting market impact

Michelle Denogean is a seasoned marketing leader, startup advisor, and author with over two decades of experience growing B2C and B2B brands. She currently serves as Chief Marketing Officer at Mindtrip, Inc., an AI-powered travel platform. Before Mindtrip, she held senior marketing and operational roles at companies including Edmunds.com, Roadster, eHarmony, and other major players in real-estate, automotive, travel, and online services. Michelle is also the author of GrowUp! Take Your Startup to the Next Level, a guide that helps founders navigate the psychological and strategic challenges of scaling a startup. She combines data-driven marketing, brand strategy, and human-centered leadership — helping startups grow with clear value, strong culture, and sustainable momentum.

When you think about brands that have truly reshaped an entire category, few have done it as quickly or as effectively as Chipotle Mexican Grill, a brand that turned fast food into fast casual, and purpose into a powerful growth engine.Jim's guest this week is Chris Brandt, the President and Chief Brand Officer of Chipotle and one of the most respected marketers in the industry. Since joining the company in 2018, Chris has helped transform Chipotle into a purpose-driven lifestyle brand; making it more visible, relevant, and culturally resonant than ever before. Under his leadership, Chipotle has doubled in size, launched some of the industry's most creative campaigns, and become one of the most admired brands in the world.Before joining Chipotle, Chris built his marketing foundation at three of the great brand academies--General Mills, Coca-Cola, and Yum! Brands--where he helped launch legendary platforms like Taco Bell's “Live Más” and Doritos Locos Tacos. Today, he brings that same mix of creative courage, data-driven insight, and cultural intuition to Chipotle, where purpose and performance go hand in hand.Tune in for a conversation with a Chief Brand Officer who truly loves his job!---Recorded live at the ANA Masters of Marketing in Orlando, powered by TransUnion. Here we go.---Learn more, request a free pass, and register at iab.com/alm (utm: https://www.iab.com/events/annual-leadership-meeting-2026/?utm_source=ad&utm_medium=The+CMO+Podcast) Promo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter speak with Matt Blevins, Chief Marketing Officer at Heaven Hill Brands.Matt shares why long-term brand building remains essential in the spirits category and how disciplined measurement guides smarter decision-making. He explains how digital discovery, from YouTube mixology to Reddit communities, shapes in-store behavior, and why premiumization, moderation, and innovation are the real forces reshaping today's beverage alcohol landscape.Additionally, he also breaks down how Heaven Hill decides when to modernize a brand, why nuance is missing from industry headlines, and what it takes to stay grounded in consumer truth while the marketing world chases real-time optimization.Key takeawaysLong-term brand building and strategic patience remain essential in spiritsDigital discovery now heavily shapes in-store purchase decisionsPremiumization, moderation, and innovation continue to drive category trendsBrand modernization works best when rooted in product truth and distinctiveness Hosted on Acast. See acast.com/privacy for more information.

What if the rising cost of health insurance isn't your only option and you could save hundreds every month with an alternative? In this powerful and timely episode, nine-time Emmy winner David Sams sits down with longtime friend of KeepTheFaith, Marq James, Chief Marketing Officer of Medi-Share—the Christian healthcare-sharing community that's been helping families cover their medical costs for more than 30 years. With the rising cost of health insurance dominating headlines, Marq breaks down why so many Americans are anxious, confused, and overwhelmed—and how the Medi-Share community is offering a Christ-centered alternative that can save families hundreds of dollars a month. He explains the difference between traditional insurance and healthcare sharing, how members support one another in prayer and financial burdens, and why thousands of people (including those 65+ on Medicare) are switching. Marq also opens up about his deeply personal battle with long COVID—how it affected his mind, memory, and identity, and how God used that season to reshape his heart, deepen his faith, and restore his calling to "be light" in a world craving hope and clarity. From the power of prayer to the reality of rising medical costs, this conversation brings wisdom, encouragement, and practical options for anyone struggling with today's healthcare landscape. Episode Highlights: • Why healthcare costs are skyrocketing—and what families can actually do about it • How Medi-Share's Christ-centered model works (and how it's different from insurance) • What Medi-Share offers for people 65+ on Medicare • The early-church inspiration behind healthcare sharing • Marq's raw and inspiring journey through long COVID • A closing prayer for anyone feeling anxious or overwhelmed CALL 833-32BIBLE AND GET A QUOTE TODAY! Or visit medishare.com/keepthefaith CALL BEFORE DECEMBER 15 AND GET $100 APPLICATION FEE WAIVED! #ContagiousInfluencers, #Podcast, #ChristianPodcast, #FaithBased, #MediShare, #HealthcareSharing, #ChristianCommunity, #KeepTheFaith, #MedicalCosts, #HealthcareAlternatives, #ChristianInspiration, #FaithAndHealth, #HopeAndHealing, #LongCovidStory, #EncouragementPodcast, #DavidSams

Everybody loves a good origin story, but not every story is worth retelling. The real skill is knowing when to evolve, not repeat.That's the lesson of Andor, the Star Wars series that turned subtle storytelling into a strategy for lasting relevance. In this episode, we explore its B2B marketing takeaways with the help of our special guest Rachel Sterling, CMO of Identity Digital. Together, we break down what B2B marketers can learn from spotting product fatigue early, tailoring stories for evolving audiences, and creating content that sparks conversation, not just clicks.About our guest, Rachel SterlingRachel Sterling serves as Chief Marketing Officer where she is focused on expanding Identity Digital's impact on driving awareness and adoption of our top level domain portfolio. Prior to joining Identity Digital, Rachel held senior leadership positions at Proximie, Instagram, Twitter, and Google where she developed impactful strategies around product, integrated, content, and event marketing.Rachel also possesses a creative background, spending the first eight years of her career working in TV production and post-production. Rachel lives in Belmont, CA with her husband and two children.What B2B Companies Can Learn From Andor:Recognize when the story has run its course. Just like Disney realized Luke Skywalker's arc had reached its limits, Rachel ties that lesson to brand fatigue. Audiences, like customers, eventually want something new. As she puts it: “Their main characters had been exhausted… you have to consistently monitor for user sentiment.” Andor worked because it didn't cling to nostalgia; it built from a blank slate. In B2B, that means knowing when your message or product line has hit its ceiling and having the courage to reinvent before your audience tunes out.Segment for meaning, not just demographics. Disney didn't make Andor for everyone. It made it for the fans who grew up with A New Hope. Rachel explains: “By exploring more mature themes, you're building content specifically for the core audience that had been there since the very beginning.” The same rule applies in B2B. As your audience evolves, so should your tone, themes, and depth. Mature buyers crave nuance; new ones need accessibility. Build the right story for the right segment, and you'll meet each generation where they are, not where they were.Make content that talks back. Rachel points out that Andor isn't a passive show. It demands engagement long after the credits roll. As she says: “Content no longer exists in a passive experience… The sign of a good show is when you can engage in conversation beyond just a simple, ‘that was good.'” In B2B, the same holds true. The best content doesn't just get attention; it gets people talking, sharing, and connecting around a shared idea. Don't settle for applause, aim for conversation that keeps your brand in motion.Quote“Just because you feel affinity for the product does not mean that people will continue to share that affinity. I definitely think that marketers, from seeing the decision that Disney made to Greenlight Andor, can take away the message [to] understand when you have product fatigue.”Time Stamps[00:55] Meet Rachel Sterling, Chief Marketing Officer at Identity Digital[01:51] Why Andor?[03:36] The Role of CMO at Identity Digital[04:45] What is Andor?[22:32] B2B Marketing Lessons from Andor[42:14] Identity Digital's Brand and Content Strategy[45:52] Advice for First-Time CMOs[48:27] Final Thoughts and TakeawaysLinksConnect with Rachel on LinkedInLearn more about Identity DigitalAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As the holiday season approaches, The Elf on the Shelf® returns to the sunny shores of Beaches Resorts for its third annual celebration—marking another magical year as the Official Caribbean Vacation of The Elf on the Shelf. In today's episode, we're joined by a very special guest: Chanda Bell, Co-Founder, Co-CEO, and Chief Marketing Officer of The Lumistella Company. As Lumistella celebrates 20 years of The Elf on the Shelf tradition, Chanda – also known as Santa's chief storyteller – shares the heartwarming origin story of a brand that began with her own childhood holiday memories, along with insights into this merry partnership with Beaches Resorts. Plus, don't miss an exclusive preview reading from Chanda herself of her newest book release: The Elf on the Shelf Santaverse: The Rise of Nicholas the Noble.

I sat down Nathan Friedman, Co-President and CMO of Understood.org, and discussed the importance of neurodiversity and how it shapes the work at the company. From making workplaces more accessible, to Nathan's pivot from corporate marketing to the non profit world. Support this amazing organization at Understood.org

BIO: Edwin Endlich is the Chief Marketing Officer of Wysh and President of the National Alliance for Financial Literacy and Inclusion.STORY: Edwin's worst investment was buying Tilray stock at $143 during the early hype of legal cannabis investing. Swept up in the excitement of a “new frontier,” he held on as the price crashed—eventually selling at around 30 cents and losing over 99% of his investment.LEARNING: The fundamentals always apply, even in new or exciting industries. Don't let hype replace due diligence. “We're in this AI conversation, let's not forget the fundamentals of the market. Learn from what has happened in this space before. And don't get too cocky.”Edwin Endlich Guest profileEdwin Endlich is the Chief Marketing Officer of Wysh and President of the National Alliance for Financial Literacy and Inclusion. Edwin has spent his career at the intersection of marketing, fintech, and AI, helping financial institutions tell more human stories in an increasingly digital world. He's passionate about making financial protection simple, accessible, and even a little more fun — proving you don't need buzzwords or hype to make banking and technology relevant.Worst investment everThere's nothing quite like the rush of feeling early—early to a trend, early to a movement, early to a once-in-a-lifetime opportunity. That's precisely what Edwin felt in 2015–2016, when investing in legal cannabis became possible in parts of the United States.For the first time, regular people could invest in a newly legalized industry. It felt like history happening in real time, a frontier market ready to explode. Edwin and his friends didn't want to miss out, especially when companies were going public, and their share prices seemed destined to skyrocket.One of those stocks was Tilray. At $143 a share, Edwin was convinced he was buying the future. He imagined stock splits, booming demand, and a cannabis empire rising from the ground floor. Instead, he watched that $143 tumble month after month, until he finally sold it for around 30 cents. The emotional rollercoaster of hope, disappointment, and finally acceptance was a journey Edwin will never forget.A 99.3% loss.He now calls it his worst investment—not just because of the financial hit, but because of how powerfully excitement and hype clouded his judgment.Lessons learnedEvery investor thinks their situation is unique. But in reality, the same patterns repeat again and again.Markets take time to mature.Regulation can shift overnight.Early doesn't always mean right.Excitement is not a strategy.Andrew's takeawaysA portfolio isn't just about diversification by industry or geography; it's also about diversifying across stages of maturity.Stable, well-regulated companies like Coca-Cola or Pepsi behave very differently from early-stage, hype-driven industries, such as the cannabis sector.Even large companies, with teams of top analysts, often get it wrong.Actionable adviceIf Edwin could offer one piece of advice to anyone starry-eyed over the next big thing, it would be this:Do your due diligence. Seriously.Before you invest in anything—especially something exciting, futuristic, or rapidly trending—slow down and ask:Has this been done before?What can I learn from past bubbles?What does...

In this episode of Legally Bond, Kim talks with Bond's Chief Marketing Officer, Kelly Beauchamp, about how law firms build trust, not hype, through client-focused marketing strategies. From digital platforms and LinkedIn to AI tools and personalized content, Kelly shares practical steps for attorneys and marketers to grow with purpose. 

In a market crowded with acronyms and parity messaging, GMHBA needed to stand out without straying from its values. In this episode, Helen Stevens, Chief Marketing Officer at GMHBA, joins William Tyree to reveal how the team reimagined a 90-year-old brand to compete with national players — and win. Helen discusses how the campaign “Caring Since 1934” turned a local origin story into a modern brand advantage, using authenticity and craft to cut through a cluttered category. She also shares how creative storytelling and disciplined measurement worked hand-in-hand to deliver major gains in recall, consideration, and customer connection. This conversation explores the intersection of brand strategy, creative execution, and marketing effectiveness — and why genuine purpose still sets brands apart. Learn more about GMHBA at http://gmhba.com.au/.

In a world drowning in data, is the 'big creative idea' for a holiday campaign an endangered species, or is it more critical than ever? Agility requires not just moving fast, but moving with confidence. It's the ability to validate creative instincts with real-world data, ensuring that your biggest bets are also your smartest ones. Today, we're going to talk about the high-stakes world of holiday advertising and the delicate balance between creative magic and data-driven methodology. We're going to talk about one such campaign for John Lewis, a popular British Department store whose holiday ads are a cultural event in the UK, where the stakes can be high. And they aren't alone. The holiday season is the equivalent of the Super Bowl for many brands, where a single campaign can define the entire year. Yet, for every heartwarming success story, there are countless others that miss the mark. So how do brands de-risk their biggest creative investments and ensure their message will actually resonate with consumers? About Nataly Kelly Nataly Kelly is Chief Marketing Officer at Zappi, based in Boston, MA. Previously she served at HubSpot as Vice President of Marketing, Vice President of International Operations and Strategy, and Vice President of Localization. Nataly Kelly on LinkedIn: https://www.linkedin.com/in/natalykelly/ Resources Zappi: https://www.zappi.io/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Watch the John Lewis "Where Love Lives" Ad: https://www.youtube.com/watch?v=z1bRlnyQeDk Zappi Report: Lessons in Advertising: Christmas 2025: https://email.zappistore.com/hubfs/Zappi%20Christmas%20Advertising%202025.pdf Zappi Report: The Connected Insights Imperative: https://www.zappi.io/web/connected-insights-imperative-report/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Brand building or performance? TV or TikTok? Data or gut? Every marketer wrestles with how to spend smarter, not just more.In the seventh episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Kate Lamberton, dig into the art and science of the marketing mix. They explore how brands can cut waste, make every dollar work harder, and balance the short-term demand for results with the long-term need for brand strengthJoining the conversation is Damon Berger, Head of Consumer Digital Engagement at Gap Inc., who shares his perspective on building a culture that embraces both measurement and creativity. From MMM (marketing mix modeling) to cultural relevance, Damon breaks down how Gap is revitalizing iconic brands by staying true to their DNA while staying agile in a fast-changing marketThe takeaway: when you put the consumer at the center, smart spending isn't about choosing between brand and performance…it's about making both work harder together.—Download this week's worksheet: https://bit.ly/3JI5FdVRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.