Podcasts about chief marketing officers

What if the biggest risk to your marketing AI strategy isn't the technology itself, but the org chart it's fracturing? Agility requires more than just speed; it demands a framework of trust and collaboration. When it comes to AI, this means your ability to innovate is directly tied to your ability to partner effectively across the organization, especially with IT and security. Today, we're going to talk about a critical tension point in the modern enterprise: Marketing is moving at the speed of AI, adopting powerful, often low-code tools to drive results. But this speed creates new complexities and risks, disrupting traditional roles and processes. Success is no longer just about having the best tech stack; it's about forging a strategic partnership between the CMO and IT leaders to balance innovation with governance, and productivity with security. To help me discuss this topic, I'd like to welcome, Renu Upadhyay, Chief Marketing Officer at Omnissa. About Renu Upadhyay Renu Upadhyay is senior vice president of Marketing at Omnissa, leading global marketing strategy, demand generation, product and solution marketing and brand to establish Omnissa as the leading digital work platform company. Renu is an experienced technology marketer with a deep understanding of products, industry, and customers spanning mobile, wireless networking and collaboration solutions across large and mid-size organizations. Prior to Omnissa, she served as vice president of Marketing for VMware's End-user Computing (EUC) business. In that role, she led marketing strategy and was responsible for customer messaging, demand, content marketing, sales and technical enablement, and product pricing strategy. She oversaw marketing programs and campaigns for EUC's comprehensive portfolio of solutions including employee engagement programs. Prior to VMware, Renu held senior product marketing roles at leading companies including Good Technology, Cisco Systems and AT&T Wireless. ,Yes,This will be completed shortly Renu Upadhyay on LinkedIn: https://www.linkedin.com/in/renuupadhyay/ Resources Omnissa: https://www.omnissa.com/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Send us a textOn this week's episode of the WTR Small-Cap Spotlight, Benjamin Slager, Chief Executive Officer and Chairman of Blue Biofuels (US OTC: BIOF), joined Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer of Water Tower Research, and Peter Gastreich, Energy and Sustainable Investing Analyst at Water Tower Research. Slager details the company's innovative CTS technology, which transforms non-food plant material into cellulosic ethanol and sustainable aviation fuel (SAF). Slager highlights the process's efficiency, low costs, and major carbon reductions compared to corn ethanol. Blue Biofuels is launching its first commercial plant in Florida and partnering with Vertimass LLC for SAF production. With strong market demand, abundant feedstock and cost leadership, Blue Biofuels is positioned for profitability and long-term growth.

Stacey Andrade-Wells, Chief Marketing Officer of Liquid I.V., shares how her background at Procter & Gamble and Unilever shaped a data-driven, purpose-led approach to building a culturally relevant hydration brand and executing its first Super Bowl advertising moment. Hosted on Acast. See acast.com/privacy for more information.

In the first month of 2026, many leaders are recommitting to being more consumer-centric and more human — inside their organizations and in the market. This episode of The CMO Podcast is designed to help you do exactly that.Jim Stengel hosts a roundtable discussion around the book The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage, which chronicles PepsiCo's multi-year transformation of its insights and analytics function.Joined by Steve Phillips (Zappi), Nataly Kelly (Zappi CMO), Katherine Melchior Ray (brand leader at Nike, Louis Vuitton, Gucci, Hyatt, and more), and Stephan Gans (Chief Consumer Insights & Analytics Officer, PepsiCo), this conversation explores how organizations move from slow, fragmented research to connected learning systems that drive faster, smarter decisions.---Learn more, request a free pass, and register at iab.com/alm Promo Code for $500 of ticket prices: ALMCMOPOD26---The CMO Podcast is a vYve Production.This week's episode is brought to you by Deloitte and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Scratch, Eric sits down with Chris Willingham, Chief Marketing Officer at Brompton Bicycle, to discuss the brand strategy behind Brompton's global expansion. Chris shares how Brompton has grown from a distinctly 'British brand' into a global challenger across markets like China, Japan, the US, and Europe, and why international growth requires a clear point of view on what the brand stands for everywhere, not just what it sells. They dig into how Brompton built a global brand platform designed to scale, including how the team grounded its positioning in both product truth and human truth. Chris explains the thinking behind Living Life Unfolded, why the brand shifted focus from the mechanics of folding to the experience that unfolds once you ride, and how Brompton balances global consistency with the flexibility needed to resonate locally. He also shares how the brand is being rolled out in phases, prioritising focus and internal alignment over big-budget launches. The conversation also explores what this approach means for marketing leadership. Chris reflects on choosing agency partners that fit a challenger brand, the importance of distinctiveness and creative bravery in crowded categories, and how community and culture play a role in global relevance. Watch the video version of this podcast on YouTube: https://youtu.be/2WLVQ_mnJaM   

Send us a textOur guest for this episode is Rick Rosenthal, Director of Business Development at Cboe Global Markets (Cboe: CBOE), where he focuses on helping advisors and wealth managers utilize options-based strategies. He joins Tim Gerdeman, Vice Chair, Co-Founder, and Chief Marketing Officer of Water Tower Research, for a timely discussion on derivatives positioning in the U.S. small-cap market.Rick explains why Russell 2000 (RUT) options have become a go-to vehicle for gaining or hedging small-cap exposure, highlighting structural advantages versus IWM, rising zero-DTE retail activity, and how investors are using protective puts, spreads, and volatility-harvesting strategies. The conversation also explores macro drivers behind the rotation into small caps, volatility signals from the RVX index, and Cboe's plan to expand RUT trading to Global Trading Hours in 2026, introducing new access points for both institutional and retail participants.____

Everyone is rushing to "optimize for AI." Most are doing it wrong. In this episode, Tim Soulo, the Chief Marketing Officer at Ahrefs, cuts through the noise around AEO and GEO and explains why business owners are massively overcomplicating what visibility really means today. While AI-powered search feels new and unpredictable, Tim argues that the same core SEO principles still apply. Create genuinely useful content for your audience, and the algorithms tend to follow. We dive into how traditional SEO compares to AEO and GEO, and where AI actually changes the game. Tim breaks down how large language models decide what to surface and answers a question many founders are asking right now: how much should you realistically invest in boosting AI visibility before the returns flatten out? Tim explains why creating content purely for AI is a mistake, and how updating existing content, improving clarity, and leveraging social media can increase AI visibility without risking long-term trust. He also challenges the idea that SEO has to be slow, showing how AI can help businesses move faster when used correctly. If you want a practical, hype-free take on AI and SEO, this episode delivers. Topics Discussed in this episode: How traditional SEO compares to AEO and GEO (03:44) Overcoming the pitfalls of AI overviews (06:44) Understanding LLM algorithms (09:42) Analysing how well you rank in ChatGPT (12:46) How much should you invest in boosting your visibility? (19:33) Creating content for people, not for AI (25:34) Using social media to improve your AI visibility (27:34) How to update your existing content to make it more AI-friendly (30:02) Using AI to help you rank faster (38:47) Will traditional SEO remain relevant or fade away? (42:51) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Ahrefs Sit back, grab a coffee, and learn how to optimize your brand's visibility in the age of AI.  

Special Guest: Jason Clark   Welcome to Podcast Profits Unleashed, the go-to podcast for coaches and consultants who want to grow their business using podcasting—whether as a guest or a host. I'm your host, Karen Roberts, and in this insightful episode, I'm joined by Jason Clark, Chief Marketing Officer of Tectonic and a seasoned brand strategist.   If your brand feels scattered, or if your business is growing faster than your messaging can handle, this episode will help you get back on track with clarity, structure, and strategy.  

In this episode, Ian sits down with Henry Wagner, Chief Marketing Officer at Megaport, to explore how marketing teams can earn attention in increasingly crowded and skeptical B2B markets.Henry shares why Megaport invests in unconventional campaigns, like building an eight-bit video game to celebrate a major company milestone, and how smaller, calculated bets often outperform large, high-risk sponsorships. He breaks down his philosophy of “doing science, not alchemy” in marketing, emphasizing rigorous testing, learning, and iteration over narrative-driven guesswork.Key Takeaways:Creative risk is easier to justify when bets are small and frequent. Contained experiments often deliver outsized attention with limited downside.Great marketing teams run science, not alchemy. Measurement, iteration, and learning beat intuition and narrative.LLMs change discovery, but not the need for authority. Clear, structured, problem-focused content still wins—measurement just looks different.Episode Timestamps: *(14:16) The Trust Tree: *(17:56) The Playbook: *(46:32) Quick Hits: Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Henry on LinkedInLearn more about MegaportLearn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Dealer Talk with Jen Suzuki, I sit down with Kerri Wise, Chief Marketing Officer at LotLinx, to unpack one of the biggest problems I've seen after decades of training sales teams: wasted time chasing the wrong leads while real opportunities sit right under our noses. Kerri brings a rare perspective, deep automotive experience from brands like TrueCar and Edmunds, paired with a clear understanding of how AI and machine learning can actually support dealership operations, not complicate them. We dive into LotLinx's newest product, Revive, launching at the NADA Show, which helps dealers reclaim "closed-lost" leads that sales teams have already moved on from but shoppers haven't. The data may surprise you: nearly 20% of those leads return to the dealership website within 45 days, often unnoticed. This conversation covers: Why most follow-up strategies waste salesperson time How AI identifies high-intent shoppers the moment they re-engage The difference between top-of-funnel noise and bottom-of-funnel gold Why AI adoption fails without human execution How dealerships can give their teams time, focus, and humanity back We also talk about what LotLinx is unveiling at NADA—including one of the biggest giveaways the automotive industry has ever seen. A $148,000 prize and let's just say Jetson 1, aerial vehicle that for anyone else is a 2 year waitlist! If you're a dealer, GM, sales leader, or operator thinking seriously about efficiency, AI, and profitability in a tightening market—this episode is a must-listen.

Everyone is rushing to "optimize for AI." Most are doing it wrong. In this episode, Tim Soulo, the Chief Marketing Officer at Ahrefs, cuts through the noise around AEO and GEO and explains why business owners are massively overcomplicating what visibility really means today. While AI-powered search feels new and unpredictable, Tim argues that the same core SEO principles still apply. Create genuinely useful content for your audience, and the algorithms tend to follow. We dive into how traditional SEO compares to AEO and GEO, and where AI actually changes the game. Tim breaks down how large language models decide what to surface and answers a question many founders are asking right now: how much should you realistically invest in boosting AI visibility before the returns flatten out? Tim explains why creating content purely for AI is a mistake, and how updating existing content, improving clarity, and leveraging social media can increase AI visibility without risking long-term trust. He also challenges the idea that SEO has to be slow, showing how AI can help businesses move faster when used correctly. If you want a practical, hype-free take on AI and SEO, this episode delivers. Topics Discussed in this episode: How traditional SEO compares to AEO and GEO (03:44) Overcoming the pitfalls of AI overviews (06:44) Understanding LLM algorithms (09:42) Analysing how well you rank in ChatGPT (12:46) How much should you invest in boosting your visibility? (19:33) Creating content for people, not for AI (25:34) Using social media to improve your AI visibility (27:34) How to update your existing content to make it more AI-friendly (30:02) Using AI to help you rank faster (38:47) Will traditional SEO remain relevant or fade away? (42:51) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Ahrefs Sit back, grab a coffee, and learn how to optimize your brand's visibility in the age of AI.  

In this conversation, Rachelle Kuebler-Weber, Chief Marketing Officer at AEG Vision, and Allison Lancaster, Associate Vice President of Marketing at AEG Vision, break down how a 500+ location healthcare organization rebuilt marketing to directly support capacity, profitability, and patient access. They share how AEG Vision moved from fragmented brand marketing to a unified, operationally aligned growth engine. The stakes are clear. Without clean data, call visibility, and ops alignment, even strong media spend fails to deliver meaningful results. You will hear how AEG Vision laid the foundation that allows marketing to scale locally while driving enterprise value, even in a complex, multi brand environment. What you will walk away with: How to align marketing spend with utilization, margins, and available capacity Why call centers and operations are critical to patient acquisition success How better tracking changes budget decisions and executive trust A practical path from foundational data to advanced optimization If you want marketing to drive growth your organization can actually support, this is the episode to queue up next. RELATED RESOURCES Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/ Marketing + Operations: Why Total Alignment is Vital to Growth  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ Mastering Performance Max (PMAX) for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-max-pmax-healthcare-guide/

 The global energy transition isn't stalled because of lack of ambition, it's often slowed by bottlenecks that block progress. We brought together some of our experts to be able to unpack what's really blocking progress, what tactics are working, and how we can move energy transition projects forward. Host Angie Dickson, President of Inogen Alliance, is joined by  Emmanuel De Nanteuil, Managing Director of HPC France, Sasikumar,  Chief Marketing Officer with Chola Risk Services in India and Scott Thomas,  Sector Lead for Solar with Tonkin + Taylor out of New Zealand.Guest Quotes“Everyone wants the energy transition, but transition has a cost.” - Emmanuel“Finance is not at all a problem in India…Land issues are major in India. Transmission and evacuation is another problem.” - Sasikumar“ Our base load [in New Zealand] is around 80 to 90 percent renewables.  It is making sure that the mix that comes on board is still green.” - ScottTime Stamps00:00 Introduction to Energy Transition00:53 Expert Insights: Bottlenecks in Europe04:39 Challenges and Progress in India15:21 Financing and Investment Issues24:30 Energy Transition in New Zealand Sponsor CopyRethinking EHS is brought to you by the Inogen Alliance. Inogen Alliance is a global network of 70+ companies providing environment, health, safety, and sustainability services, working together to provide one point of contact to guide multinational organizations to meet their global commitments locally. Visit inogenalliance.com to learn more.LinksInogenalliance.com/resourcesInogenalliance.com/podcast] Angie on LinkedInEmmanuel on LinkedInScott on LinkedIn Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For years, we've heard about AI transforming software development. But what if that same level of agentic, AI-driven collaboration could be applied not just to writing code, but to writing your entire go-to-market playbook? Agility requires that your go-to-market teams operate at the speed of insight, not at the speed of manual data entry and fragmented workflows. This means empowering them with tools that don't just provide data, but automate action based on strategic intent. Today, we're going to talk about the concept of an 'agentic' go-to-market platform, where AI doesn't just assist, but actively collaborates with sales and marketing teams to automate entire workflows, from strategy to execution. To help me discuss this topic, I'd like to welcome, Marcio Arnecke, Chief Marketing Officer at Apollo.io. About Marcio Arnecke As Apollo.io's Chief Marketing Officer, Marcio Arnecke brings a visionary approach to scaling high-growth B2B SaaS marketing in the AI-driven sales landscape. With over two decades of experience driving revenue acceleration across global markets, he has consistently transformed early-stage technology companies into market-defining brands. Hisexpertise in AI-powered go-to-market strategies uniquely positions him to accelerate Apollo's mission of empowering sales teams through intelligent data and automation. Previously, he played a pivotal role in scaling marketing functions at SaaS giants like Intercom and Zendesk, where he drove remarkable growth from $40M to $1.7B, culminating in a successful IPO that raised $100 million in 2014. Leveraging his comprehensive background in demand generation, product marketing, and strategic storytelling, Marcio is focused on positioning Apollo as the go-to AI sales platform for SMB and mid-market teams. His approach combines data-driven insights with targeted narrative strategies, translating Apollo's technological capabilities into practical business value. Drawing from his global experience across Silicon Valley and international markets, Marcio aims to expand Apollo's brand and demonstrate how AI can meaningfully improve sales engagement for growing businesses. Marcio holds advanced degrees from Stanford University's Graduate School of Business and Golden Gate University, complemented by a BS in Business Administration from Universidade Feevale in Brazil. Marcio Arnecke on LinkedIn: https://www.linkedin.com/in/marcioarnecke/ Resources Apollo.io: https://www.apollo.io Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agile Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode we sit down with Lindsay Nahmiache, a multi-award-winning entrepreneur, operator, and investor who brings a private-equity mindset to brand building and growth.Lindsay is the CEO of Veriphy Skincare Inc., a high-performance, clean skincare company built around a “less is more” philosophy — proving that you don't need 20 products when the right five actually work. She's also the Founder and CEO of Jive PR + Digital, an award-winning agency she's led for more than 15 years, helping consumer brands and immersive experiences scale through culture, community, and disciplined strategy.In addition, Lindsay serves on the board of Songtradr, where she previously acted as Chief Marketing Officer, guiding global growth at the intersection of music, technology, and licensing.In this conversation, Lindsay and Ben explore:Why mindset is the root of all growth (or stagnation)How discernment is becoming a critical leadership skill in the age of AIBuilding brands that create obsessed communities, not just customersWhy “getting lost” — in cities and in thought — fuels clarity, creativity, and better decision-makingHow personal practices translate directly into professional performanceThis episode is a candid look at leadership, self-trust, and building businesses that last — without playing small.Follow LindsayLinkedIn: https://www.linkedin.com/in/lindsaynamiache/CompaniesVeriphy Skincare: https://veriphyskincare.comJive PR + Digital: https://jiveprdigital.comSongtradr: https://www.songtradr.com

In this episode, host Minter Dial sits down with Warren Kornblum, an accomplished marketing leader, advisor, and now author of "Notes from the Brand Stand." Together, they dive deep into the world of brand strategy—discussing its evolution, the critical role of purpose, and the delicate balance between staying true to a brand's identity while adapting to a changing business landscape. You'll hear Warren Kornblum reflect on his journey from running his own ad agency in Toronto, to serving as Toys R Us' first global Chief Marketing Officer, to advising powerhouse brands and finally, to capturing his decades of insights in his new book. Throughout the conversation, Minter Dial and Warren Kornblum explore how brands create real emotional connections, why “purpose” is central to lasting success, and the challenges leaders face as their companies scale and come under new ownership structures. Packed with honest anecdotes—ranging from managing boardroom expectations to practical advice on aligning company culture—this episode is a must-listen for anyone interested in authentic branding, customer experience, and the stories behind some of the world's most recognizable companies. You won't want to miss Warren Kornblum's wisdom on what it really means to take a stand as a brand, and how to keep brands trusted—and loved—for the long term.

Ravi Shankar, Senior Vice President and Chief Marketing Officer at Denodo, the leading logical data management platform and foundation for transforming data into trusted, AI-ready … Read more The post How to stop hallucination and sycophancy in Agentic AI with Logical Data appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.

Mike Solana joins Bridget for a fascinating conversation about America's shifting political fault lines, why critiquing tech is critiquing power, and the coming Luddite backlash. They discuss Mamdani's Marxist housing advisor calling for the seizure of private homes (especially from the white middle class), and then crying about it when confronted with questions, the social justice ideas that escaped academia, why Solana thinks that "real leftism" is coming, and why social media is probably net negative. They cover his journey from 23-year-old anarchist to Peter Thiel protégé, to Chief Marketing Officer of Founder's Fund, to founder of Pirate Wires, how the whole geopolitical landscape is shifting so fast that we're all struggling to keep up, looksmaxxing Incels, why we need to focus on integration and not immigration, and how we forget how dumb the average person really is. ---------------------------------------------------------------------- Sponsor Links: - Try Qualia Stem for up to 50% off at qualialife.com/BRIDGET and use the code BRIDGET for an additional 15% off your order - https://bit.ly/WiW-Qualia - Quest offers 100+ lab tests to empower you to have more control over your health journey. Choose from a variety of test types that best suit your needs, use code WALKINS25 to get 25% off - https://www.questhealth.com - If you love Walk-Ins Welcome become a supporter at https://phetasy.com--------------------------------------------------------------------- Walk-Ins Welcome with Bridget Phetasy - Podcast Bridget Phetasy admires grit and authenticity. On Walk-Ins Welcome, she talks about the beautiful failures and frightening successes of her own life and the lives of her guests. She doesn't conduct interviews—she has conversations. Conversations with real people about the real struggle and will remind you that we can laugh in pain and cry in joy but there's no greater mistake than hiding from it all. By embracing it all, and celebrating it with the stories she'll bring listeners, she believes that our lowest moments can be the building blocks for our eventual fulfillment. ---------------------------------------------------------------------- PHETASY IS a movement disguised as a company. We just want to make you laugh while the world burns. https://www.phetasy.com/ Buy PHETASY MERCH here: https://www.bridgetphetasy.com/ For more content, including the unedited version of Dumpster Fire, BTS content, writing, photos, livestreams and a kick-ass community, subscribe at https://phetasy.com/ Twitter - https://twitter.com/BridgetPhetasy Instagram - https://www.instagram.com/bridgetphetasy/ Podcast - Walk-Ins Welcome with Bridget Phetasy https://itunes.apple.com/us/podcast/walk-ins-welcome/id1437447846 https://open.spotify.com/show/7jbRU0qOjbxZJf9d49AHEh https://play.google.com/music/listen?u=0#/ps/I3gqggwe23u6mnsdgqynu447wvaSupport the show

Heritage sports brands may be tempted to rely on their history to appeal to a new generation that wasn't there to see it. But in the fast-moving digital attention economy, that's a mistake, says Antonio Gnocchini, chief marketing officer at Diadora.He joins The Big Impression podcast to explain how the iconic Italian brand is reclaiming its spot in the performance market. By leaning into a challenger brand mindset during the Paris 2024 Olympics — without the price tag of official sponsorship — Gnocchini and his team are shifting the focus from nostalgia to high-performance innovation. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler, and welcome to this edition of The Big Impression. Today, we're looking at how a heritage sportswear brand carved out its own spotlight at the Paris 2024 Olympics without being an official sponsor. My guest is Antonio Gnocchini, Chief Marketing Officer at Diadora, the iconic Italian brand known for its made in Italy craftsmanship. In the lead of the Paris, Antonio and his team launched a global brand campaign built around Diadora's roster of Italian athletes from Trackstar, Larissa, Yapacino, defensers and speed skaters, all while showcasing innovations like the Atomo Running Shoe. That's the first high mileage running shoe made in Italy in three decades. We're going to break down how Diadora timed its campaign to maximize the Olympic moment, how it differentiates itself from giants like Nike and LVMH, and what this strategy says about building awareness in a crowded high-stakes marketing landscape. So let's get into it.(01:07):Antonio, can you tell us about why the Paris Olympics was such an important moment for Diadora as it sought to elevate its brand name again?Antonio Gnocchini (01:18):So if you are a multi-category sport brand, Olympics is certainly the big event, the main event, your main catwalk of the main show. And you prepare for it for a long time because you need to be in one of the most competitive environment with the best product, competitive athletes. Everything needs to be perfect. And it's also one of those moments in which you can go deeper with attention, with messages. If you are serious about sport and you want to communicate, sport brand values, what you really stand for, it's not easy, especially today in moments in which the attention is not much, few seconds from everybody. Channels are very fast and flattened messages very easily. The Olympics is a moment in which for a few weeks you have the attention. You have people connected and engaged. You have people who care. And so it's a perfect environment to talk again about what you stand for.(02:41):And so going back to the Olympics was a statement to say, we actually are a competitive sport brands, a performance brand, not only lifestyle of it. And so yeah, it was such an important environment for us. Also, these Olympics was maybe one of the first ones that I've seen since I started doing this job when you could see some challengers brands activating and being visible.(03:15):In the past, this was really an event only for main sponsors and official sponsors mostly. Now this is a moment of challengers. And if you find the right way and if you had a good connection with your outlets, you could be doing a successful marketing campaigns and actions.Damian Fowler (03:35):That's really interesting to hear you say that. And I think, and I'm curious to hear your thoughts on this. Is the kind of media environment that we exist in now, does that make it possible for challenger brands to find a way to reach audiences that they otherwise might not be able to find back when it was the main TV channels and big glossy mags, there are more niches now in many ways.Antonio Gnocchini (04:00):There's a very interesting report that Business of Fashion and McKinsey release every year. And the most recent one was a study from McKinsey, which they were showing displaying how the sport market, which was dominated by only few incumbents. And you could see that at Olympics, still today, the most recent one, the usual suspects are dominated most of the sports. But in this past few years, there is a change going on in which incumbents are really under pressure from Challengers brand in the sport industry. They're gaining momentum. Challenges are gaining space, gaining market share, and also visibility. And you can say that maybe this is linked to the explosion of running as a global movement, but it's not only that. Running certainly as contributed, because running is one of those categories that is really extremely democratic. And yeah, sure, track and field main athletes, famous names help, but you can become a successful running brand without having only the most amazing hundred meters runners.(05:37):You can be successful by working in other ways. And you see brands starting to become more visible through running in the sport industry.Damian Fowler (05:47):What's interesting about Diadora is that it has this very significant legacy as a sports brand. I mean, I think back to my childhood when I used to absolutely love Beyond Borg. And as soon as I saw the name Diadora, I remember Borg. And of course there's other soccer legends like Roberto Baggio or Francesco Totti. But in recent years, it's been a little bit maybe eclipsed by bigger brands that you just mentioned. So you're a challenger brand, but you're also a legacy brand. Could you explain a bit more of the context around the history of the brand?Antonio Gnocchini (06:24):If you are passionate about sport, when you land at Diadora and you visit the museum, it is a kid in a candy store. That was my experience at the museum is you could see in real life the objects of desire of your youth. In my bedroom, I had posters of all these heroes and there's a moment, there's a scene in King Richard with Will Smith, in which you hear for a moment in the movie, you hear Venus and Serena Williams coach telling Richard Williams to wait on the Nike offer because the perfect offer for any tennis player at the time was the one Jennifer Capriati was getting from Diadora. When I watched the movie, I was like, whoa. So we wear really the tennis brand and the brand that was in relation with athletes, especially tennis athletes. We were the tennis athletes brand. What happened?(07:34):I think that the brand, the company really focused for few decades on product, product marketing, sports marketing contracts, traditional marketing actions. While in the meantime, other brands, other sport brands have become very sophisticated, very innovative in their marketing strategies, films where Nike's main language and they were exciting product of their marketing department. I think the brand here, the Theodo has been focusing on other things and lost the engagement with consumers globally. And then for a few years, as I was saying, the focus had been really on capitalizing on its legacy and becoming more of a lifestyle brand. But in reality, the market can tell you that if you're not serious about sport, you lose your credibility as a lifestyle of sport brand.Damian Fowler (08:42):Yeah. So the new campaign or the more recent campaign is about reasserting that sports connection. How else would you define the brand as it is now?Antonio Gnocchini (08:57):I think that what we needed to do ... So the first thing that I wanted to do is to prove that the sensation, the feeling that we had was correct. So we run a long and insightful brand health monitor study, and the results of that study was showing that, yes, that we were a legacy brand, people recognized the name, but they couldn't really link it any longer to specific performance product, and they were not buying performance product any longer from the Adora. So we were also associated linked to values like being Italian, but at the same time, it was this idea of romantic Italian, quaint, Italian, traditional. If you want to be successful in sports, you have to talk about innovation, you have to be recognized for your capacity of being a technological advanced company. And so the main effort for us in the beginning was to go back into making sure that our research and development center was up to speed and that the marketing department was capable of telling these type of stories because these stories were in fact very important for our consumer, for our focused consumers, the focus of our target, a younger consumer that wanted to talk about sport, they wanted to be capable also of discovering innovative brand sports.(10:44):So even if we were not one of the main incumbents by being authentic in sport, especially in running and in other categories, by being authentic, we could engage with this young consumers who was interested in discovering new brands that have an innovation angle that was really relevant.Damian Fowler (11:11):Yeah, that absolutely makes sense. I'm interested to hear you talk a bit more about that audience group that you really wanted to reach and the profile of that group. And presumably there's an element of conquesting going on because you've got to get them from some of the bigger names that we've already talked about.Antonio Gnocchini (11:29):Yeah. As I was saying, running has become one of those category, goes beyond just track and field, goes beyond the daily jogger, goes beyond ... It is really something that touches wellness, fashion is playing into running a lot. Everybody is doing running collections today, not just the usual suspects. We wanted to make sure that in this environment in which you had a lot of noise, we could be recognized as authentic, as separate from the noise. So we wanted to talk with a niche and then make sure that that authentic young athlete was putting the mileage out. So it wasn't talking about running, but putting also the miles and the sweat in running. There were those consumers that were scheduling all their weekends around the run, around the race, so the real authentic runner could recognize that we weren't distracted by all this running noise. We were serious.(12:48):So our messages were we run a campaign that is called Normalize iMileage that was directed only to that type of consumers that could recognize the acts and the gestures and the typical struggle of that type of runners. Even if that meant alienating for a little bit a wider audience, because we know that with a wider audience, we had less capacity of rich. We didn't have the muscle for them. But we see today that when you are authentic and strong with that type of niche, that niche creates expansion and creates influence, and then you start to resonate also in other markets and with other type of consumers.Damian Fowler (13:39):Yeah. Can you talk a little bit more about how you set the stage leading up to Paris to build that buzz that's going to resonate across all these different outlets?Antonio Gnocchini (13:51):Yeah. We decided, as you can imagine, getting attention is ex extremely difficult, especially today. The new channels are flattening everything and everything is so few fraction of a seconds between your thumb and in your face, it's very hard to go deeper with messages. And if you want to go deeper, you need to find ways in which you can. And for us, our strategy was, okay, we need to stop their attention, stop their eyes for longer.Damian Fowler (14:35):I'm curious now to see, given the kind of media exposure that you started to establish, how did it play out during and after the Olympics, and how did you capitalize on it essentially?Antonio Gnocchini (14:49):So we monitor during the main events at the Arsenal, we made sure that all the guests and all the people, all the stakeholders of sport were well-informed and also capable of giving the right message out with the proper information. And then we started collecting and amplify this type of information, then feed them also to our partners in the market, retailers, key accounts. All of this helped us make sure that the product was properly displayed and also was selling out in the right moment in time. And by being nimble and agile and fast, we had a great success on this. The content that we had created, we noticed that they were getting a completion rate of 97, 98%. We never had completion rates so high. So we knew that we had something that was resonating. We only needed to be insisting on it and fasting the reaction by feeding athletes, giving the same content to them, and that's it.Damian Fowler (16:08):And you mentioned that 97% completion rate on videos and things like that. That's obviously an important metric. What else did you do to measure brand buzz? And then maybe then how did you connect that to sales?Antonio Gnocchini (16:21):Every year we do a brand study, a brand health monitor in order to understand the feeling and how our values are perceived by consumers. If there is any change in what we're doing that is affecting their point of view on the brand. Then we do social monitoring on a daily base, especially when we post and when we have athletes performing our.com and a good connection with key accounts, get us data on results and how what we do resonates on the market. That's pretty much what keep us informed and get us a good understanding of what we're doing.Damian Fowler (17:05):How did this push around Paris help define the current market right now? And what does it also tell you about where you should build next?Antonio Gnocchini (17:15):It is a confirmation that it is a challenger moment. It is a confirmation that if you establish a conversation with your consumers, you can expand and you can gain market in a market that was completely polarized and dominated by only a few brands. It is also confirmation that if you are authentic, at times, maybe even very vertical in your attack to the market through the category, we don't do every sport. We only are focusing now on few sports, but to do them with authenticity, this is also resonating a lot and you have to be ready for sport moments, which means every sport moment that it's not only Olympics, even minor sport moments, if you're capable of being ready and capitalize on it with your athletes, it's a great tool.Damian Fowler (18:20):You talked about using innovation, being on the cutting edge to reach a new generation of fans, but do you also still infuse that with some of the golden age narrative that Diadora has? Yes,Antonio Gnocchini (18:33):We do. We balance. We try to balance the messaging in that sense, but I think what I've learned in this past few years here is that this is no longer the sneaker culture generation where you could go and have long session and education and talk about the history of that specific model, and you would have this passionate nerd of Sneakers that would then storytell the whole thing to Hollist friends and everybody were buying into it. Everybody was buying into it. I think every time we preach about our history, every time about we try to give lessons, especially the younger generation, it doesn't seem to be interesting and doesn't like it also. But what we see that they like is what they discover. So we have to be ready with the right information. We have to give them a story that is compelling in term of product, in term of innovation, and then let them discover the history behind it, the art, let's say, the origin of the whole story, and where is this coming from?(19:54):So maybe one thing that I'm seeing that it's also a learning is the fact that brands ... I've seen brands just trying to capitalize on the fact that one product story has to be successful because it's linked to this specific moment in time, and you consumers should know about it and should buy about it because of that. It doesn't really resonate to consumer any longer. You need more than that. And so, yeah.Damian Fowler (20:27):I love that. I think it's so interesting to hear you say you can't preach to consumers, but you can allow them the opportunity to discover. I think that's such a great insight. I think that goes for any storytelling, to be honest.Antonio Gnocchini (20:45):I think you're right, but I think it's specifically more valid now in which I believe that you need to have your story perfect and you need to have the details of your story needs to be really well done. People think that you can simply post in every second and be very fast in making sure that consumers will see fresh things every second, digest it very quickly, and then post new ones. Especially for us, this doesn't prove to be right.Damian Fowler (21:24):I had a good guest on this podcast a few editions ago who talked about how brand messaging is in everything, the tactile element of the brand. He used Harley Davidson as an example, it's not just a bike, it's everything you encounter in the showroom, the quality of the materials. And I'm getting that sense when I look at Diadora and the Diadora site that their brand messaging comes through in the product line.Antonio Gnocchini (21:55):This is very true and very valid. Again, if you want to be serious in your relationship, in your conversation with that niche audience, it means that every touchpoint, every single touchpoint needs to tell something about that story, otherwise they will immediately perceive that it's not authenticDamian Fowler (22:21):Any longer. So let me ask you big picture here. So for marketers listening, what's the lesson here that you can tell? You came from Nike, but now you're at Diadora. So you've seen what the big heavyweight brand has done and can do, but what can a smaller brand learn from your experience, I guess, whether it be about future forward channels like CTV or retail media or programmatic or social? Sorry, let me just ask you ask that more simply. What can a marketer learn from your experience trying to market this, bring this brand back into view? IAntonio Gnocchini (23:04):Think the most important thing for us has been to be capable of focusing on doing few things and do them perfectly, or at least as perfect as we could do. You are challenged to be very active and be reactive and also try to capitalize on every single product you have in the line and every sport that is played is an opportunity of doing something. The reality is if you want to start to resonate, you need to establish a valid conversation with your core focused consumers. And to do that, you need focus. And this means also at times being capable of saying no to things that you could be doing or that you get pressure from anybody or everybody in the company to do, and also the pressure from the market many times. Again, let's remember that this was a market in which you were supposed to drop a new product every few weeks, so we don't do that.(24:23):And we try to talk about innovation only when we have real innovation to communicate. And then when you do build an authentic story and a strong story with every touchpoint connected in the right way, this to me proved to be successful.Damian Fowler (24:44):Going back to Paris, that was obviously a huge high watermark for sport last year. As you look ahead to next year, is there anything that's on your calendar that's one of those moments where brand and moment have that synchronicity?Antonio Gnocchini (25:01):Olympics is not something that you prepare the season before. So next Olympics is already something that we are studying, preparing for, sweating about. We have to prepare all our innovations. We have to be ready with the right messaging. We have to find the right athletes, and we have to have a strategy on what type of messages we want to focus on. So LA Olympics is certainly something that we look at and we dream of.Damian Fowler (25:40):Let me turn to the last section here and just ask you some quick fire questions, if I may. One of the things I wanted to ask you is, is there a sports marketing trend that you think is overrated?Antonio Gnocchini (25:51):Maybe there is something that is a bit underrated, which is the fact that some lesser known sport events and maybe not the main athletes, but the local athletes, they are underrated. You can build excellent engaging campaign through those.Damian Fowler (26:17):What matters more in the next five years? Heritage, innovation, or cultural storytelling?Antonio Gnocchini (26:24):If I may try to put them in order, I would say cultural storytelling for me, then innovation and then heritage. If you do cultural storytelling well, I think your legacy, your heritage is probably already well told in there, but I think that you, again, it's a moment in time which I will never stop stressing the fact that you need to be capable in storytelling properly.Damian Fowler (26:57):Is there anything missing in the ad marketplace today that you perceive?Antonio Gnocchini (27:01):Data that goes beyond just the reach of a campaign. And even the reach at times is not really ... And not everything is so perfect and reliable. If you could find a way ... You remember where you were studying marketing and the sentence from Wanamaker, I don't know which half of my money spent is wasted. I go back to that. I've been promised by these new tools and these new digital tools that I will know better, but it seems that to be capable of really reading through the noise and getting valuable data that goes just beyond rich, it's still hard and it's still at times not that reliable. And then the other thing is I see an inflation in the attention economy that makes me think that I need to find new ways and new channels and not only finding great storytelling. The reality is my stories, if I even have a great way of telling, if even when I have a great story, at times I need to change it and distort it in order to be played in these new environments, in new digital channels.(28:40):These channels at times distort the values of my brand, and I want that not to happen. So I need to find better ways and better channels.Damian Fowler (28:55):And that's it for this edition of The Big Impression. This show is produced by Molten Heart. Our theme is by Love and Caliber and our associate producer is Sydney Cairns. And remember.Antonio Gnocchini (29:04):I think the most important thing for us has been to be capable of focusing on doing few things and do them perfectly.Damian Fowler (29:15):I'm Damian, and we'll see you next time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Information was flying fast and furious at the 10th annual High Country Economic Kickoff Luncheon, held January 15, 2026, and hosted by the Boone Area and Blowing Rock Chambers of Commerce.On this week's Mind Your Business, we revisit some of the key discussions from the event, including a one-on-one interview with Dr. Harry Davis, Economist for the NC Bankers Association and longtime App State professor. Other highlights include:Workforce R&R: Recruitment and Retention PanelFinding and keeping skilled workers across all industries is a top challenge for Watauga County businesses—and this panel tackles it head-on. Hear from local leaders representing five key local business sectors as they share recruitment realities, retention solutions, and family-focused approaches to policies that are helping keep these businesses in tune with the talent they need to thrive.Panelists:Emily Brinker, Co-Owner, The Speckled Trout Restaurant & Bottle ShopAlysia Price, Chief Human Resource Officer, UNC Health AppalachianCaren Rodriguez, Chief Marketing Officer, DMJPS PLLCKeynote Presentation:Mark Vitner, Economist, Piedmont Crescent CapitalMind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.Support the show

Welcome back to Episode #201 of the PricePlow Podcast! We’re thrilled to be joined by Brooks Thomas, Chief Marketing Officer at Louisville Brands, and Nate Frazier, Founder and CEO of Red Knot Capital and Managing Partner at Gym Snack. Long-time listeners will remember Nate from Episode #098 when he was COO at GNC. Today, he’s back to discuss an exciting new venture that’s filling a massive gap in the protein snack market. Gym Snack: Deliciously Savory High-Protein Snacks Gym Snack is tackling a problem many of us face: protein fatigue. The market is saturated with sweet, chewy bars and gummies, but where are the savory options? Brooks and Nate have created a crunchy, plant-based snack delivering 30 grams of protein per bag with clean ingredients and zero seed oils. Using pea protein as the foundation, they’ve launched three distinct flavors that satisfy both taste and macro goals. The discussion covers everything from manufacturing excellence and vegan certification to the impact of GLP-1 agonists on protein absorption and the critical importance of authenticity in today’s crowded supplement market. Subscribe to the PricePlow Podcast on your favorite platform, and sign up for Gym Snack news alerts before diving into this exciting conversation! https://blog.priceplow.com/podcast/gym-snack-201 Video: Savory Protein Snacks That Actually Deliver https://www.youtube.com/watch?v=hHw8X0eeb5g Detailed Show Notes: Brooks Thomas & Nate Frazier on Gym Snack’s Mission (0:00) – Introductions and Welcome (1:30) – Brooks’ Background and Louisville Brands’ Foundation (2:00) – What Makes Gym Snack Different (4:45) – Nate’s Vision and Industry Perspective (5:00) – The Problem Statement: Where Are the Savory Snacks? (7:00) – Development Journey: From Soy to Pea Protein (9:00) – Three Flavors: Jalapeno Cheddar, Cheddar, and Everything Bagel (9:45) – Manufacturing Excellence and Certifications (10:00) – Nutritional Profile: 30 Grams of Protein, 160-170 Calories Per Serving (12:00) – Clean Ingredient Philosophy: Real Food, Olive Oil, No Seed Oils (18:00) – Protein Fatigue and Market Saturation (25:00) – GLP-1 Agonists and Protein Absorption (35:00) – Authenticity in Branding and Competitive Differentiation (42:00) – Distribution Strategy and Pantry Program (50:00) – Future Flavor Innovation and Collaboration (1:00:00) – The Louisville Manufacturing Advantage (1:09:00) – Where to Sample and Purchase (1:10:00) – Where to Follow and Connect Where to Find Brooks Thomas, Nate Frazier, and Gym Snack Brooks Thomas on LinkedIn Nate Frazier on LinkedIn and Instagram Louisville Brands on LinkedIn Gym Snack on LinkedIn and Instagram Learn more about Gym Snack…… Read more on the PricePlow Blog

Hospitality isn't a perk – it's a strategy. In this episode, Michael Daum, Senior Vice President, Chief Marketing Officer of Golden 1 Credit Union breaks down how they use community programs, arena partnerships, and ticket management technology to create meaningful engagement while maintaining visibility, control, and measurable outcomes across every experience.

With the NFL season in full swing and the Super Bowl just weeks away, Jim sits down with Tim Ellis, Chief Marketing Officer of the National Football League, for a timely conversation about leading one of the most powerful brands in the world. Recorded live at the ANA Masters of Marketing in Orlando, this episode explores how the NFL continues to evolve beyond the game itself into a cultural force that brings people together. Since joining the league in 2018, Tim has helped reshape how the NFL shows up — making it more human, more inclusive, and more connected to fans across generations and communities.Tune in for a conversation around creativity, courage, and what it takes to steward a brand that means so much to so many.---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---The CMO Podcast is a vYve Production.This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaime Hunt welcomes Adam Stoltz, Director of Enrollment Marketing at the University of Idaho, for a candid conversation on one of higher ed's toughest challenges: marketing academic programs in a decentralized, siloed environment. From tackling the “order taker” mentality to building partnerships between colleges, admissions, and marketing teams, Adam shares how he's helped bridge institutional gaps to drive strategic enrollment growth. If you've ever felt stuck translating institutional priorities into student-centric campaigns, this episode is packed with the real talk and actionable strategies you need.Guest Name: Adam Stolz, Director of Enrollment Marketing, University of IdahoGuest Social: https://www.linkedin.com/in/adamstoltz/Guest Bio: With over two decades of experience in higher education marketing and enrollment management, Adam Stolz holds an Ed.D. in higher education administration from Saint Louis University, a bachelor's degree in arts management with a minor in computer science, and a master's degree in organizational leadership and management. His career includes progressive leadership roles across diverse university settings—private, public, land-grant, flagship, and the largest state system in the country. He has received multiple marketing awards for his work, with expertise in CRM strategy, and he also serves as a higher education consultant. Currently, he is the Director of Enrollment Marketing at the University of Idaho, where he is part of the university's marketing team, reporting to the Chief Marketing Officer, and embedded with the Vice Provost for Strategic Enrollment Management.  - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we sit down with Jillian Tygh, Chief Marketing Officer at Inspire, to explore the deeper mission behind the largest health-focused online support community. Inspire connects patients and caregivers not just with each other, but with purpose and power and possibility. Whether you're newly diagnosed, caring for someone you love, or simply looking for people who get it, this conversation offers insight, encouragement, and a pathway to connection. Today's Guest Jillian is a strategic data-driven marketer with a knack for making complex themes easily digestible to various audiences. Her roles have been a mix of strategy, tactical deployment, and leading successful marketing teams to develop ROI generating campaigns and content. https://www.jilliantygh.com/ About Dr. Raj Dr Raj is a quadruple board certified physician and associate professor at the University of Southern California. He was a co-host on the TNT series Chasing the Cure with Ann Curry, a regular on the TV Show The Doctors for the past 7 seasons and has a weekly medical segment on ABC news Los Angeles. More from Dr. Raj The Dr. Raj Podcast Dr. Raj on Twitter Dr. Raj on Instagram Want more board review content? USMLE Step 1 Ad-Free Bundle Crush Step 1 Step 2 Secrets Beyond the Pearls The Dr. Raj Podcast Beyond the Pearls Premium USMLE Step 3 Review MedPrepTGo Step 1 Questions MedPrepTGo Step 2 Questions Follow MedPrepToGo https://medpreptogo.com https://www.instagram.com/medpreptogo/ https://www.linkedin.com/company/medpreptogo/ https://www.facebook.com/MedPrepToGo/ https://www.youtube.com/@MedPrepToGo Learn more about your ad choices. Visit megaphone.fm/adchoices

DAMIONMLK Day:Incoming Walmart CEO John Furner:Dr. Martin Luther King Jr.'s legacy reminds us blahblahblah. During our annual MLK Day Celebration, we reflected on blahblahblah. We care for people. Blahblahblah We strive to be honest, fair, and courageous. And we put others first in the work we do to help people live better.When we lead with care, show respect and do what's right, we honor Dr. King's legacy through action and continue building a Walmart that reflects our purpose and values.Walmart: $27,408,854, the fiscal 2025 annual total compensation of our median associate was $29,469, and the ratio of these amounts was 930:1.By 11:14 AM: He has earned $29,469 (the median worker's entire year of labor).Total Earnings by MLK Day: ~$1,425,000That $1.4 million is equivalent to the lifetime earnings of 48 median Walmart associates (assuming each works for one year at $29,469)As of January 20, 2026, the combined net worth of the Walton family has reached a historic $513.4 billion, according to the latest Bloomberg and Forbes data.As of January 2026, the Walton family collectively receives approximately $3.4 billion per year in dividends from Walmart.Per Day: The family earns roughly $9.27 million every day just by owning the stock.Per Hour: They earn about $386,000 per hour, 24 hours a day.King was literally campaigning for a living wage in Memphis when he was shot by the FBI. your move, walmart CEO John Furner WHO DO YOU BLAME?WestJet reverses cramped seating layout after viral videos show passengers' knees pressed against seats.In the reconfigured layout, which rolled out in late October on select Boeing 737s, space between rows was reduced to 28 inches to accommodate an extra row of seats. WestJet also made economy class seats non-reclinable, offering passengers the option to pay extra for adjustable seats.In a news statement, the company said it will reverse what it called the "densified seating" by removing the additional row of seats.WHO DO YOU BLAME?Samantha (Sam) Taylor was appointed WestJet Group Executive Vice-President and Chief Experience Officer March 2025. Sam joined Sunwing in March 2020 as Chief Marketing Officer. Sam's portfolio is accountable for critical touch points in the guest journey and includes leading all Marketing, Guest Experience and Contact Centres for WestJet and Sunwing Vacations. MMStakeholders!Customers: WestJet's rollout of the reconfigured seats has sparked widespread outrage among travelers and even crew members.Employees: Reuters reported that pilots and flight attendants have raised concerns over the new configuration's comfort and safety, specifically whether passengers could safely evacuate the plane in an emergency due to the confined seating.Journalists: Reuters reported that pilots and flight attendants have raised concerns over the new configuration's comfort and safety, specifically whether passengers could safely evacuate the plane in an emergency due to the confined seating.Labor Unions: Alia Hussain, president of the union local representing WestJet cabin personnel, said: "It created a hostile working environment for us as cabin personnel."Onex Corporation, WestJet's publicly traded ownersWhich is really founder and board Chair Gerry Schwartz (annual Chair fee of $1 million), who maintains 100% control of the Multiple Voting Shares (MVS) of Onex Corporation, which effectively grants him 60% of the total voting power in the company.This control allows him to elect 60% of the members of Onex's Board of Directors. While he also personally holds a significant portion of the Subordinate Voting Shares (SVS)—roughly 11.3% as of late 2024—the primary mechanism of his control is the MVS class.All stupid U.S. dual class dictatorships who do not do this!!The "Sunset" Provision: In May 2023, Onex shareholders approved a plan to implement a "sunset" on these special voting rights. Under this agreement, Schwartz's multiple voting rights are scheduled to expire three years after the effective date of the amendment (roughly May 2026).Current Status: As we are currently in early 2026, Schwartz remains the controlling shareholder. Upon the "Event of Change" later this year, the Multiple Voting Shares will convert into Subordinate Voting Shares, and he will lose his absolute control, shifting the company toward a more traditional governance structure.Matt Damon says Netflix wants to make action movies differently to account for shorter attention spansHow the art of filmmaking is being subvertedThe "Say What You Do" Rule: Writers are frequently being told to eliminate subtext. In traditional filmmaking, if a character is sad, you show them staring at a cold cup of coffee. Now, streamers often request that the character explicitly say, "I'm just so sad right now," or have another character ask, "Why are you so sad?"The Reason: If you are looking at your phone during a silent, emotional shot, you miss the story. If the character says it out loud, you can follow the plot without looking at the screen.Heightened Audio Cues: If you've noticed that modern movies have very aggressive sound design—sudden loud bangs, dramatic musical stings, or high-pitched notification-like sounds—it's often intentional.The "Audio Hook": These sounds act like a "ping" to pull your eyes back from your phone to the TV. It's a literal alarm clock for your attention.The "First 10 Minutes" Mandate: In the past, a movie could have a "slow burn" opening (think 2001: A Space Odyssey). Today, Netflix and other streamers use data that shows exactly when a user hits the "Back" button.The Note: Writers are told that a "major event" (an explosion, a death, or a massive hook) must happen within the first 2 to 5 minutes. If the "inciting incident" happens at the 20-minute mark, the data shows they will lose 30% of the audience to TikTok.Centered Framing: Cinematographers are increasingly being told to keep the "important" action in the center of the frame.The Reason: This makes the content easier to view on a mobile device if the user decides to switch from the TV to their phone, or if they are watching a cropped "clip" of the movie on social media later.Increased "Recapping": Have you noticed characters summarizing what just happened more often?The "TikTok Brain" Fix: Because people are multitasking, they often lose the thread of the plot. Streamers now encourage dialogue like, "So, let me get this straight, we have to get the key from the vault before the guard returns in five minutes?" It's a recap for someone who tuned out for the last three minutes.WHO DO YOU BLAME?Netflix: Ted Sarandos & Greg Peters (Co-CEOs of Netflix), Reed Hastings, Jay HoagDrug CEOs (re: The Algorithm): Passive Viewing: Data shows that up to 94% of people use a phone while watching TV.TikTok CEO Shou Zi Chew: TikTok is widely considered the pioneer of the "Short-Form Video" era. Its algorithm is specifically designed to provide "intermittent reinforcement" (like a slot machine), which studies suggest can reduce the ability to focus on long-term tasks.Meta CEO Mark Zuckerberg: Zuckerberg pivoted Facebook and Instagram (Reels) to aggressively compete with TikTok. Critics argue this transition turned a platform for connection into one of "passive scrolling" that further erodes focus.YouTube CEO Neal Mohan: Under his leadership, YouTube Shorts was launched to capture the short-attention-span market. Even YouTube co-founder Steve Chen has recently warned that these short videos are "shrinking kids' attention spans."Smartphones: Former Apple CEO Steve Jobs MMStanford: The "Father of Persuasive Tech": B.J. FoggStanford's Persuasive Technology Lab, run by B.J. Fogg, taught many of the founders and early employees of Instagram and Facebook.The "Fogg Behavior Model" taught engineers how to use "triggers" and "rewards" to change human behavior through software. He provided the scientific framework that allowed tech companies to treat the human brain like hardware that could be "hacked" for maximum engagement.Trump calls NYSE Dallas expansion plans 'unbelievably bad' for New York: Trump says move poses 'big test' for newly inaugurated Mayor Zohran Mamdani. WHICH HYPOCRISY DO YOU BLAME?The Free Market BullshitTrump and Texas leaders have long championed the freedom of businesses to flee blue-state regulations. However, now that a prestigious icon like the NYSE is actually expanding to Dallas, Trump has pivoted to calling it "unbelievably bad" for New York.The Anti-Woke /Anti-ESG scaremongeringTexas frames itself as a "Sanctuary from Socialism," yet the Texas Stock Exchange (TXSE) is being used to bypass ESG transparency. While railing against woke mandates, these leaders are creating their own ideological silos—demanding a protected market where management isn't held accountable by shareholders for social or environmental impacts.Texas AG Ken Paxton described BlackRock, State Street, and Vanguard as an "investment cartel" that was "illegally controlling national energy markets" and "squeezing more money out of hardworking Americans."Paxton sent a formal warning to Larry Fink and other CEOs, stating that their "radical environmental policies" and "race-based quotas" (DEI) would face severe enforcement actions if they prioritized "politics over consumers."Lead by example: Trump quits NYC and Musk's Dexit to Y'all StreetThroughout his 2024 campaign, Trump consistently compared New York unfavorably to states like Florida and Texas: as an example, he pointed to the lack of state income tax in Florida as a reason why "everyone is leaving New York." Elon Musk's Dexit from Delaware/California is sold as a strike for freedom, yet his empire is built on nearly $40 billion in government subsidies and contracts. He moved to Texas to escape over-regulation (re: his pay package and people being mad about nooses in his factories) while simultaneously heading the most over-regulatory body ever: Department of Government Efficiency (DOGE).Leader name calling and scaremongeringTrump's pre-bromance attacks on New York's new mayor, Zohran Mamdani (communist lunatic" and a "Marxist"). Dallas Mayor Eric Johnson (UPenn, Harvard, Princeton): "un-American socialist impulse" and explicitly marketed Dallas as a "sanctuary from socialism" for businesses looking to Dexit New York. The Elite vs. Common Man NonsenseDespite bullshit Y'all Street populist framing, the Texas Stock Exchange is backed by the world's most powerful financial titans. There is no common man victory here; it is the CEO class moving the financial capital to a jurisdiction with fewer labor protections and less oversight.The Big Four Anchor InvestorsBlackRock: (managing ~$14 trillion), despite being the primary target of "anti-woke" and anti-ESG rhetoric from the same politicians who support the TXSE.Citadel Securities: Led by Ken Griffin, this firm executes roughly 1 in 4 of all stock trades in the U.S. Left Chicago for Miami.J.P. Morgan Chase: Jamie Dimon. Joined in 2025 during a $90 million funding round and holds an observer seat on the board.Charles Schwab: handles over 50% of U.S. retail stock orders.MATTWalmart International CEO Kath McLay to step down - WHO DO YOU BLAME?Half exiting CEO Doug McMillonMcLay was under McMillon her entire tenure at WalMart, raised to CEO of the international divisionClearly a protege - passed over for the new CEO?Incoming CEO John FurnerThe white guy who became CEO is such an interesting new story, but Furner started as a sales clerk and has been with the WALTONS a long time through Sam's Club as CEO, another Walton jointFurner/McMillon/Walton family named David Guggina CEO of Walmart US (passing McLay), Chris Nicholas replace McLay, Seth Dallaire was made chief growth officer… rounding out an all male promotion cycle of new execs - no women in major positionsMaybe McLay read the tea leaves - women got chief legal and chief of people, like everywhere else, but leave the big jobs to the swinging dicks.The compensation and management development committee, who according to the company charter, ir responsible to “periodically review and recommend to the full Board succession planning practices for the Company's CEO and other executive officers.”Carla Harris (chair) - black woman with “multicultural” in her job description at Morgan Stanley who apparently didn't apply “multiculturalism” to Walmart executive search?Marissa Mayer - yes, THAT Marissa Mayer, who is on the board of Starbucks with Brian Niccol and AT&T where Randall Stephenson was CEOBrian Niccol - CEO of Starbucks, with no conflict by having Marissa Mayer on the same boardRandall Stephenson - ex CEO of AT&T, with no conflict of interest by having Marissa Mayer on the board. Also on the board - Tom Horton, ex CEO of American Airlines who was… CFO of AT&T under StephensonShishir Mehrotra - who worked at Google via YouTube when… Marissa Mayer worked there (she was in search/maps)Kath McLay, who just couldn't cut it at Walmart anymoreAn SEC official has said (implied) you don't HAVE to vote your proxies as an investor - WHO DO YOU BLAME?Brian Daly, who gave a speech titled (Re)Empowering Fiduciaries in Proxy Voting on Jan 8 in which he argued that not voting doesn't necessarily violate fiduciary dutyGamblers: “Not voting makes sense in many situations. Look, for example, at quantitative and systematic managers, who often operate models that merely seek exposures to identified sources of alpha.”Index investors: “But it may be appropriate for these categories of investment advisers (and the Boards that exercise oversight over this function) to consider whether taking positions on fundamental corporate matters, or on precatory proposals, is consistent with their investment mandates.”Hedging himself: “So, there is no stock answer to the “Must I vote?” question... Instead, it is important that advisers and clients have a fair amount of latitude to decide what works in their individual cases.”Threatening using proxy advisors: “And if we are raising issues for consideration, I will also mention, because the President did, that there is real concern out there that habitual adherence to a proxy consultant's recommendations could pull an adviser into a Section 13(d) group.”Investors, because no matter what Brian Daly suggests, investors almost never vote against management and neither do proxy advisors, so what the fuck are we talking about?Cost, because Daly points out, “And in assessing proposed votes, investment advisers might utilize the Fiduciary Interpretation's concept of a “reasonable inquiry into the client's objectives.” If an investment adviser routinely follows a proxy advisor's stock recommendations without a tailored engagement or independent analysis, is this “reasonable inquiry?” Maybe, but it is certainly worth thinking about. And, to go back to the first question, if the voting process is so burdensome that it requires extensive external resources, why is the adviser voting at all?”John Chevedden, along with Jim McRitchie, without whom we have maybe half the shareholder rights as SP500 companies, and who the no-action data is now showing is disproportionately getting responses for exclusion from the SEC (as if to double down on the idea that we can ignore those commie socialists entirely, but we want to tell you explicitly you're totally legally cool and there's no threat if you exclude Chevedden). Chevedden might be the reason investors were voting at all - maybe now they won't have to?

Reality TV isn't just weekend entertainment. It's a blueprint for brand building.That's the lesson of Summer House, Bravo's long-running hit that turns everyday interactions into year-round engagement. In this episode, we break down its marketing lessons with the help of our special guest Kelly Cheng, Chief Marketing Officer at Goldcast.Together, we explore what B2B marketers can learn from playing the long game with their audience, making marketing more human by building in public, and creating a steady stream of content that keeps you top of mind long after the season ends.About our guest, Kelly ChengKelly Cheng is a seasoned marketing executive with over a decade of experience driving growth and leading successful marketing strategies for high-performing technology companies. As the Chief Marketing Officer at Goldcast, she is responsible for spearheading the company's global marketing initiatives, including brand development, demand generation, and digital marketing.Prior to her current role, Kelly served as the VP of Marketing at Goldcast, where she played a pivotal role in the company's successful rebrand and the implementation of a data-driven marketing approach. Before joining Goldcast, she held marketing leadership positions at Wistia and Dynatrace, where she demonstrated her expertise in growth marketing, media optimization, and digital acquisition strategies. Kelly's diverse background also includes experience in media planning and digital marketing at PagerDuty and Havas Media Group.Kelly holds a Bachelor of Arts degree in Communications from Boston University, where she graduated cum laude and was recognized for her academic excellence.What B2B Companies Can Learn From Summer House:Build long-term relationships with your audience. Reality TV wins through continuity. Keeping familiar faces and building trust season after season. Kelly explains, “The continuity piece is really important. Throughout the nine seasons, there's a lot of OGs that have been around since season one, and you really, really build that rapport with the audience, and people are super invested in what you do next.” In B2B, the same applies. Consistency and ongoing storytelling help audiences feel emotionally connected, not just informed. Your series or campaign shouldn't end when engagement dips. It should evolve, deepen, and reward loyalty.Build in public. Kelly draws a parallel between following a cast across nine seasons and showing your brand's journey transparently. “You're following on for nine years, learning about their development over time... It's kind of like building in public…I could just put up a show and say watch me learn about AI in marketing and watch me win and watch me fail.” B2B marketers can use this approach to humanize their brand: sharing learnings, experiments, and even missteps. The more your audience sees your process, the more invested they become in your success.Capture year-round mindshare through consistent content. Bravo doesn't just rely on one show. They have built an ecosystem that keeps fans engaged across formats and seasons. Kelly notes, “They're just really, really good at turning out content that people want to consume to keep them top of mind… There's an extra 10 months that you have to make sure that you have got air cover so people don't forget about you.” The lesson: don't go dark between campaigns. Extend your reach with follow-up content, micro-clips, events, and spin-offs. Sustained storytelling turns fleeting interest into durable brand awareness.Quote“I think there's a lot of learning in making B2B marketing a bit more human and drawing those learnings from reality TV about building in public. Because at the end of the day, you're selling software to help an individual that will ultimately help an organization.”Time Stamps[00:55] Meet Kelly Cheng, Chief Marketing Officer at Goldcast[01:08] Why Summer House?[07:13] What is Summer House?[17:37] B2B Marketing Takeaways from Summer House[36:43] Goldcast's Approach to Marketing[42:28] Goldcasts' Upcoming Agent Launches[43:29] Advice for CMOs[44:25] Final Thoughts and TakeawaysLinksConnect with Kelly on LinkedInLearn more about GoldcastAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a textJoin Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer at WTR, and Peter Gastreich, Senior Energy Transition and Sustainability Analyst, as they unpack WTR's Initiation of Coverage report for Abundia Global Impact Group (NYSE American: AGIG). AGIG's waste-to-value approach converts hard-to-recycle plastics and waste wood into sustainable aviation fuel (SAF), diesel, and more.  AGIG stands out through proven, scalable modular technologies, a prime Houston Shipping Channel location, and strategic partnerships. In terms of sustainability, AGIG both helps to decarbonize transportation and divert waste from landfills. Peter highlights 2026 milestones like site expansion, commercialization steps, and EBITDA scenarios. 

In this episode, Ryan Fitzgerald, Chief Marketing Officer at Belay, discusses the challenges advisors face in acquiring clients and the importance of effective marketing strategies. He emphasizes the need for small business owners to focus on their ideal customers, delegate tasks, and leverage virtual assistants to enhance their marketing efforts. The conversation also highlights the significance of thought leadership, creating moments of surprise for clients, and building effective marketing funnels to engage prospects. Ryan shares practical advice for advisors to differentiate themselves in a competitive market and maximize their time spent on high-value activities. Maximizing Marketing Efficiency With Ryan Fitzgerald [Episode 344] Resources in today's episode: - Matt Jarvis: Website | LinkedIn- Ryan Fitzgerald: Website | LinkedIn

My guest this week is Catherine Salazzo, Chief Marketing Officer at AppFire, a leading global provider of enterprise apps that connect the world's top platforms. Catherine oversees AppFire's global marketing and communication strategy, driving brand expansion, go-to-market acceleration, and deeper engagement across developer and partner communities. With more than two decades of experience at companies like Syntax, TechData, and IBM, she's led marketing transformations, built demand across multiple routes to market, and championed cloud and AI adoption worldwide. And finally, a fellow of the Marketing Academy, Catherine is also a passionate advocate for purpose-driven leadership, mentorship, and building cultures that last.

Elizabeth Pigg is the Chief Communications Officer of That's it., makers of the No. 1 Fruit Bar in America. She joined the company in 2020 as Vice President of Marketing and was later promoted to Chief Marketing Officer, where she led efforts to strengthen its digital presence, eCommerce, and influencer marketing. In 2024, she pivoted her role to Chief Communications Officer, returning to her roots in brand storytelling and media strategy after nearly two decades as a senior leader at Edelman.At Edelman, Elizabeth led digital communications and marketing for several brands, most notably Ben & Jerry's, helping the brand stay culturally relevant while driving impact. Her experience spans public relations, social media, and integrated marketing strategy. She currently serves as Marketing Chair of the FARE (Food Allergy Research & Education) Advisory Council, has contributed to Forbes, and is a jury member for the Digiday, Effie, and Shorty Awards.Originally from Chicago and now based in Los Angeles, Elizabeth is also a classically trained violist and vocalist, a voiceover artist, and serves on the Board of Directors for Angels Nest, supporting youth aging out of foster care.

Are your marketing efforts creating a real pipeline or just impressive-looking metrics that don't translate to revenue? Too many marketing teams celebrate vanity metrics while sales teams struggle to hit their numbers. There's a disconnect that's costing companies serious money. In this conversation with Scott Logan, Chief Marketing Officer at AmplifAI, we explore a radical approach to marketing that puts sales success at the center of everything. Scott brings a unique perspective, having started as a sales rep before moving into marketing operations, giving him firsthand experience on both sides of the revenue equation. The Revenue-First Marketing Philosophy Scott challenges the traditional marketing mindset with a bold statement: marketing's only purpose is to help sales sell more. This isn't about diminishing marketing's value—it's about aligning every marketing activity with measurable business outcomes that matter. We discuss why marketing teams should share the same dashboards, filters, and success metrics as sales teams. When marketing and sales are looking at different definitions of success, you create organizational friction that slows down deals and confuses buyers. Breaking Through the Noise with Strategic Creativity Forget cookie-cutter marketing playbooks. Scott shares compelling examples of how creative thinking beats big budgets every time. From a $500 billboard strategy that outperformed million-dollar campaigns to trade show tactics that generated equal engagement with a fraction of the staff, these stories prove that strategic thinking trumps traditional approaches. The key insight? Your competitors are following the same best practices you are. To stand out, you need to think differently about how you create awareness and engage prospects. AI-Powered Marketing That Actually Works We explore practical applications of AI in marketing that go beyond content generation. Scott explains how his team uses AI to analyze competitor landscapes, extract insights from sales calls, and turn complex survey data into actionable intelligence - all in minutes rather than weeks. One particularly interesting case study involves a summer intern who completed what should have been a three-week manual project in just one day using AI, demonstrating the productivity gains available to teams willing to embrace these tools strategically. The Compensation Alignment Game-Changer Here's where Scott gets controversial: every marketing role should have compensation tied directly to sales quota achievement. Not just at the leadership level, but down to individual contributors working on specific campaigns or content pieces. This alignment creates a fundamental shift in how marketing teams think about their work. When your bonus depends on the sales team hitting their numbers, every campaign decision gets filtered through a different lens. Here's what you'll gain from this conversation: 1.    A framework for aligning marketing metrics with actual revenue outcomes 2.    Creative strategies for maximizing brand impact without massive budgets 3.    Practical AI applications that save time and improve marketing effectiveness 4.    The case for tying marketing compensation directly to sales success 5.    Methods for building genuine partnership between marketing and sales teams Scott's approach challenges conventional wisdom about marketing's role in B2B organizations. His emphasis on sales enablement, creative problem-solving, and revenue accountability offers a roadmap for marketing teams ready to prove their impact on the bottom line. Key Moments of This Episode 00:00:00 - Marketing and Sales Alignment: The Foundation for Revenue Success Scott Logan introduces the critical concept that marketing, sales, and channel teams must align to one unified revenue number, with compensation tied to actual sales quota achievement rather than vanity metrics. 00:01:37 - Meet Scott Logan: From Sales Rep to CMO at AmplifAI Scott shares his journey from 2007 sales rep to CMO, including early marketing operations experience when SDRs didn't exist, and introduces AmplifAI's AI-powered CX performance management platform. 00:04:08 - Bowling Championships and Pet Lions: Getting Personal with Scott Scott reveals his unexpected talent as a two-time state bowling champion and shares his grandfather's fascinating story of owning exotic pets including a lion in the 1930s. 00:06:00 - Marketing's True Purpose: Helping Sales Sell More Scott explains why marketing's sole purpose should be enabling sales success, emphasizing the need for sales team involvement in every step from content planning to campaign execution and feedback loops. 00:11:12 - Revenue Accountability: Why Marketing Must Own Sales Targets Scott advocates for marketing teams having joint ownership of revenue targets with bonuses tied to closed deals, introducing AmplifAI's "money team" approach where all go-to-market leaders share unified success metrics. 00:13:25 - Brand vs Demand: Strategic Messaging That Drives Pipeline Exploration of how brand influences demand generation through proper messaging alignment, buyer priority matching, and strategic presence expansion rather than scattered marketing efforts across all channels. 00:18:47 - Breaking Marketing Best Practices: Innovation Over Convention Scott challenges marketers to move beyond 2017 tactics, using examples like strategic billboard placement and creative conference marketing to demonstrate how breaking conventional wisdom creates better results. 00:20:23 - Marketing Enablement: Spending 50% of Time with Sales Teams Discussion of practical strategies for marketing-sales collaboration, including the "did you help a sales rep today" mentality and building trust through direct engagement with sales professionals. 00:23:52 - AI-Powered Marketing: Scaling Pipeline Generation Intelligently Scott outlines how marketers should use AI for competitor analysis, sales call evaluation, content creation, and data segmentation while maintaining focus on sales team needs and buyer conversations. 00:28:55 - The Intern AI Success Story: Three Weeks to Ten Minutes Real example of how a summer intern used AI to complete a complex data analysis project in one day that would have traditionally taken three weeks of manual work. 00:35:12 - AI Agents in Marketing: Experimenting with Transparent Automation Scott discusses AmplifAI's experiments with AI SDRs, emphasizing transparency about AI usage while ensuring seamless handoffs to human representatives when complexity increases beyond automation capabilities. 00:40:31 - Social Selling Success: Eight Reps to President's Club Scott shares his early social selling program success story from 2011, where he helped eight of twelve sales reps achieve President's Club status through strategic LinkedIn coaching and training. About Scott Logan Scott Logan is a seasoned revenue and marketing leader known for building pipeline-driven growth engines that align sales, marketing, and operations. Currently the Chief Marketing Officer at AmplifA, Scott specializes in creating predictable demand, accelerating revenue, and operationalizing go-to-market strategies powered by automation and AI. With a career spanning both sales and marketing leadership, he brings a rare, practitioner-level perspective on what actually drives pipeline and performance. Scott is also the host of the Making Fun of Marketing podcast, where he challenges conventional B2B thinking and brings candid, real-world conversations to the forefront of modern revenue leadership. What differentiates Scott is his relentless focus on outcomes over activity—breaking down silos, simplifying complexity, and building systems that make revenue teams more effective and human at the same time. He's deeply passionate about helping organizations eliminate friction, rethink how buyers engage, and design revenue motions that scale with clarity and purpose. Follow Us On: ·         LinkedIn ·         Twitter ·         YouTube Channel ·         Instagram ·         Facebook Learn More About FlyMSG Features Like: ·         LinkedIn Auto Comment Generator ·         AI Social Media Post Generator ·         Auto Text Expander ·         AI Grammar Checker ·         AI Sales Roleplay and Coaching ·         Paragraph Rewrite with AI ·         Sales Prospecting Training for Individuals ·         FlyMSG Enterprise Sales Prospecting Training Program Install FlyMSG for Free: ·         As a Chrome Extension ·         As an Edge Extension  

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Shelley caught up with four innovators at NRF 2026 to get their takes on the retail industry and an outlook for this year. Their conversations ranged from managing returns and geo-location insights to advanced tools for managing inventory.  Listen and learn from the experts. Tim Robinson has interesting insights on a significant challenge for retailers, especially, post-holiday: returns.  Ethan Chernofsky provides critical analytics to retailers on the implications of traffic patterns in physical stores.  He says, “Visit durations are down but the number of visits for every category per customer is going up. So, value, product, experience, and brand affinity have a lot more significance.” Jay Hakami has innovated a novel tech platform that is predictive and helps retailers manage inventories. He says, “Today, with Agentic AI, we're getting into the predictive side going into dynamic planning and allocation. So, we're essentially setting up buyers and planners for absolute success.” George Shaw is also an expert on measuring consumer behavior stating, “Retailers don't want a bunch of dots moving around maps. They want the metrics that they actually care about. We give them a very simple, clean, clear dashboard that they can use operationally at scale.” Special Guests:Tim Robinson, Vice President of Commerce, Blue YonderEthan Chernofsky, Chief Marketing Officer, Placer.aiJay Hakami, CEO and Founder, SkypadGeorge Shaw, Senior Vice President, Standard AI For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

In year one, Crayola launched a global initiative expecting to engage about 500,000 kids. Instead, more than 2 million participated. Five years later, that same initiative now engages over 17 million kids across more than 120 countries. In this episode, Sonia Thompson breaks down the brand strategy and customer acquisition approach behind that scale with Crayola's Chief Marketing Officer. Together, they explore how the brand designed a global initiative rooted in inclusive marketing principles — and how focusing on engagement across the customer journey became a powerful engine for building trust, relationships, and long-term growth. You'll hear how Crayola: Used brand strategy to design a global initiative that scales year over year Approached customer acquisition through participation, not promotion Built an ecosystem across products, experiences, and content Applied inclusive marketing to engage diverse audiences worldwide This conversation offers a clear lesson for modern brands: sustainable growth comes from engaging customers throughout the journey — not just reaching them once. If you're curious how other billion-dollar brands are driving growth in today's market, I've linked my Billion-Dollar Brands Roadmap in the show notes. It breaks down the strategies leading brands are using to build relevance, trust, and loyalty at scale. - www.frictionlessgrowthlab.com/roadmap Crayola Creativity Week 2026 - https://www.crayola.com/learning/creativity-week

Your career spans some of the world's biggest CPG brands, from Unilever to PepsiCo to Newell. Looking back, what pivotal moments or decisions shaped your approach to marketing leadership?Consumers today interact with brands across so many touchpoints—online, in-store, social, and more. How do you approach creating a consistent, meaningful brand experience that resonates across channels while staying true to the brand's core purpose? You've led the launch of major products and platforms. What's your approach to fostering innovation in large organizations, and how do you decide which risks are worth taking?You emphasize collaboration, strategic clarity, and entrepreneurial agility in your leadership. How do you cultivate teams that can execute bold marketing strategies while staying agile in an ever-changing market?As we wrap up, is there anything you'd like to leave today's listeners with—an insight, a piece of advice, or a perspective from your journey that you hope they take away?

The SaaS Revolution Show with Alex Theuma and Kady Srinivasan, CMO at Freshworks and former CMO at You.com. Kady shares how she rebuilt the You.com GTM strategy from the ground up after multiple pivots. Rather than trying to fix broken SaaS playbooks, she replaced them with a multithreaded marketing model that 10x'd MQLs and grew ACV by 86% in just two quarters. Alex and Kady discuss: - Why traditional GTM playbooks break down in the AI era - What multithreaded marketing actually looks like in practice - How to structure marketing teams for ownership and speed - The role of prompt marketers and AI-native workflows - Using AI as an execution accelerator, not a strategy shortcut - The differences between selling to AI natives and AI laggards - The reality of operating with a complex, multi-tool GTM stack       Check out the other ways SaaStock is helping SaaS founders move their business forward: 

Jorge Samayoa, Chief Marketing Officer of HelloFresh, joins Barbara & Americus to explain how the brand uses consumer data, personalization, and a focus on real, home-cooked food to drive growth, reduce friction, and meet evolving health and lifestyle needs. Hosted on Acast. See acast.com/privacy for more information.

The auto industry is changing faster than ever, yet cars remain deeply personal, symbols of freedom, connection, and possibility. Few companies embody that spirit like General Motors, a brand that has shaped culture for more than a century and is now leading the charge toward an electric and connected future.Jim's guest this week is Norm de Greve, Chief Growth Officer of General Motors. GM is, of course, home to iconic brands like Chevrolet, Buick, GMC, and Cadillac. It is a $77 billion revenue powerhouse driving innovation across combustion, electric, and autonomous vehicles.Norm brings a rare combination of creativity, purpose, and business discipline to one of the world's most iconic companies. Before joining GM in 2023, he spent nearly a decade as CMO of CVS Health, helping transform the company into a purpose-driven healthcare leader.So buckle up and tune in for a conversation with a marketing leader who believes in leading with high expectations and kindness.Captured live at the ANA Masters of Marketing, in partnership with TransUnion.---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is your company branching out into influencer marketing? Is your Chief Marketing Officer dying to engage with the latest TikTok sensation? Put down that red pen and prepare to approach marketing deals with a different eye. Brittany Ratelle of Ratelle Law has been representing creators for more than a decade. She's in The Legal Department to share tips on how to approach creator deals in a way that benefits your company and the creator. In this episode, you'll learn the difference between User Generated Content and traditional Influencer brand deals; the allocation of intellectual property rights (Spoiler Alert: your company isn't going to own the IP); how negotiating a "Creative Brief" at the outset can ensure alignment and brand consistency in the future; and resources to find market rates/terms for #Influencer deals.

Brand vs Demand: Why B2B Marketing Is Stuck in a Measurement TrapIn this episode of The Metrics Brothers, Dave "CAC" Kellogg and Ray "Growth" Rike tackle one of the most persistent and controversial questions in B2B marketing: Brand vs. Demand.The discussion is grounded in new data from the 2026 B2B Brand vs Demand Benchmark Report. While most marketing teams say they believe brand and demand are complementary, the numbers tell a more complicated story.Today's reality?Marketing budgets are still heavily skewed toward short-term demand generation, with roughly 70% of spend allocated to demand and only ~25% to brand. Yet when asked how they want to invest, marketing leaders overwhelmingly say they'd prefer a much more balanced future, closer to 50% demand and 40% brand.So why the disconnect?Ray and Dave dig into the root cause: measurement.Demand generation is tied to metrics CFOs understand like pipeline dollars, opportunities, and ARR. Brand, on the other hand, is still largely measured using proxy metrics like website traffic and awareness, leaving many executives unable to confidently link brand investments to revenue outcomes. Only 28% of companies say they can directly tie brand activity to pipeline, and when budgets are cut, brand is sacrificed five times more often than demand.The episode also explores:Why performance marketing struggles are pushing CMOs back toward brandThe growing inefficiency of demand spend aimed at “future buyers”How much of the “demand” budget is effectively unmeasured brand spendThe dangerous gap between belief in brand and proof of impactWhy AEO, AI search, and LLM visibility will make brand ROI even harder and more urgent to measureRay and Dave don't just highlight the findings, they discuss the reality of Chief Marketing Officers making the Brand vs Demand budget allocation trade-offs.One key takeaway? Until brand investments can be credibly connected to pipeline efficiency, win rates, and ARR, it will remain more a faith-based investment instead of a financial one the CFOs understand.If you're a CMO trying to defend brand spend, or a CFO trying to understand where marketing dollars truly drive growth, this episode is required listening.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textJoin Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer at WTR, and Peter Gastreich, Senior Energy Transition and Sustainability Analyst, as they dive into WTR's Initiation of Coverage report for Comstock Inc. (NYSE: LODE), a Nevada-based innovator tackling clean energy and industrial bottlenecks. Discover how Comstock's businesses are driving growth include its cutting-edge solar panel recycling (metals business), historic mining assets, strategic real estate, and renewable fuels (Bioleum subsidiary). Get insights on the outlook for silver, aluminum, and sustainable aviation fuel (SAF), and learn why these are important to the outlook for LODE. Peter also discusses project economics and shares WTR's financial forecasts for LODE including its rapid EBITDA growth to 2030. 

In this episode of The Digital Executive, host Brian Thomas speaks with Andrew Harrison-Chinn, Chief Marketing Officer at Dragonpass, about how technology is reshaping the modern travel experience. Drawing on his end-to-end leadership journey as CEO, Global Managing Director, and now CMO, Andrew shares insights on building brand trust, scaling globally, and listening deeply to customers as a catalyst for innovation. The conversation explores key friction points in travel—such as fragmentation and lack of transparency—and how digital platforms, APIs, and data can simplify complexity and improve access to benefits. Andrew also discusses the evolving economics of loyalty, where personalization, comfort, and reliable customer support now matter more than points or discounts, and outlines how data, digital identity, and seamless access will define the future of passenger experiences.If you liked what you heard today, please leave us a review - Apple or Spotify. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Main Street Matters, Elaine Parker sits down with Chuck Barnum, Chief Marketing Officer of Freedom Chamber, to discuss how the organization is empowering America’s small businesses through advocacy, networking, and innovative healthcare solutions. Chuck explains the launch of the Freedom Chamber, including its new Health Guardianship Plan designed to give entrepreneurs and their employees more affordable, flexible healthcare options. They also explore how current legislation and regulatory pressures impact small business owners, why transparency and trust are critical in today’s economy, and how a pro-American business network can help level the playing field against corporate and government overreach. From navigating healthcare choices to building a resilient business community, this conversation delivers practical insights for anyone invested in the future of Main Street. Learn more about Freedom Chamber | https://freedomchamber.net/See omnystudio.com/listener for privacy information.

With AI like ChatGPT now handling the customer journey from search to potentially the entire transaction, are we about to witness the end of the brand website as the primary point of conversion? Agility requires not just reacting to new technologies like AI, but proactively redesigning the core operating model of the marketing organization. It demands a shift from mastering a set of fixed channels to building a flexible system that can learn, test, and scale with entirely new platforms for discovery and engagement. Today, we're going to talk about how AI is fundamentally rewriting the playbook for marketing—from how customers discover brands in the first place, to the very nature of content creation, and the operational realities of building a team and a tech stack that can keep up. It's a topic filled with both existential threats and massive opportunities.To help me discuss this topic, I'd like to welcome Lisa Avvocato, Chief Marketing Officer at Vitam and former VP of Marketing and Community at Sama. About Lisa Avvocato Lisa Avvocato on LinkedIn: linkedin.com/in/lisaavvocato Resources Vitam: https://thevitam.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

At CES 2026, the conversation around AI often swings between hype and fear — but for marketers the real question is far more grounded: How do you scale intelligence, creativity, and performance without losing the human connection that brands are built on?In this bonus episode of The CMO Podcast, recorded live on the C Space stage at CES, Jim sits down with Yannick Bolloré, Chairman and CEO of Havas — one of the world's largest global communications groups — to explore exactly that.Yannick and Jim explore how Havas is navigating one of the biggest transformations our industry has ever faced: embedding AI deeply into the organization while keeping human creativity, judgment, and empathy at the center. Plus, Yannick also shares new capabilities Havas introduced at CES, including its global large language model portal, AVA — a secure enterprise AI solution designed to reinforce human-led creativity and decision-making while connecting advanced AI models across the Havas network. Read the full Havas press release on AVA and their human‑led AI vision at CES 2026And for an inside look at the keynote from the C Space stage, including thoughts on the convergence of AI and human creativity, check out the video here: Watch the Havas keynote on AI and creativity from CES 2026This is also a first for our podcast — bringing you right into the heart of CES, as we look toward an innovation-rich year ahead.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Andrew Chang, Chief Marketing Officer at UChicago Medicine, shares how digital transformation, AI, and data driven marketing are reshaping the end to end patient experience. He discusses proving marketing ROI, building omnichannel access, and leading change through cross functional collaboration.

Dima Zelikman is the Chief Marketing Officer and Co-Founder of Unbound Merino, where he leads brand strategy, growth marketing, and creative direction. With a focus on simplicity, versatility, and performance, he has helped shape Unbound Merino into a global travel clothing brand trusted by customers in over 100 countries. As CMO, Dima drives the vision of the “Pack Less. Experience More.” movement. Building a brand that inspires and empowers travelers to live and explore with freedom. In This Conversation We Discuss:[00:00] Intro[00:00] Sponsor: Taboola[01:55] Positioning products around customer lifestyles[03:33] Turning personal travel pain into a business idea[07:27] Sponsor: Next Insurance[08:40] Creating business momentum before quitting a job[10:37] Prioritizing early traction for repeatable growth[13:04] Testing campaigns with minimum budgets[14:50] Callout[15:00] Scaling communication through relevant topics[21:00] Sponsor: Electric Eye[22:10] Creating a feedback loop through data analysis[23:01] Identifying unmet needs in your market[25:32] Prioritizing product quality over everything[27:26] Driving conversions before perfecting visualsResources:Subscribe to Honest Ecommerce on YoutubeMerino Wool Clothing & Apparel unboundmerino.com/Reach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

We couldn't imagine a more meaningful way to begin 2026.Our first guest of the year on Corporate Cafecito is Marie Quintana.Marie is a Cuban immigrant, CEO of Quintana Group, strategic advisor, executive coach, board director, and author. Long before ERGs, before representation became a strategy, she was building, leading, and opening doors in corporate America. From IBM to PepsiCo to serving as Chief Marketing Officer at Tenet Healthcare, her career spans decades of leadership, transformation, and impact.But this conversation isn't about titles.It's about her story.Marie shares a moment from first grade she calls “White Dress Day.” Picture day. A handmade white dress. Walking into a classroom and realizing she was different. That moment didn't break her. It became the foundation for resilience, courage, and leadership.We talk about living in two worlds. About vulnerability as strength. About faith, cultura, and what it truly means to bring your whole self to work. Porque cuando compartimos nuestras historias, abrimos camino para otros.Marie is also the author of Last Flight from Havana, a powerful memoir about leaving Cuba, identity, resilience, and healing. Her book is an extension of this conversation and a reminder that our beginnings do not limit us. They shape us.If you've ever felt like you had to edit yourself to belong, this episode is for you.

With AI poised to generate nearly infinite content, personalization, and experiences, is the single most important thing marketers should be focused on actually something that can't be automated at all? Agility requires not just adopting new technologies, but knowing when and how to double down on timeless human principles. It's about integrating the power of AI without losing the soul of the brand. Today, we're going to talk about the unexpected paradox of the AI revolution. As artificial intelligence becomes more capable of creating, personalizing, and automating customer interactions at scale, the most critical differentiator for a business isn't a better algorithm, but a stronger, more trusted brand. We'll explore why brand is becoming the essential human edge in an increasingly automated world, and how leaders can harness AI not to replace their brand, but to amplify it. To help me discuss this topic, I'd like to welcome, Jessica Shapiro, Chief Marketing Officer at LiveRamp. About Jessica Shapiro Jessica Shapiro is Chief Marketing Officer at LiveRamp (NYSE: RAMP), where she leads global marketing strategy and execution. With deep experience guiding companies through critical growth inflection points, she is known for building brands, shaping categories, and aligning marketing with business strategy.Over the past two decades, Jessica has held senior marketing leadership roles at Microsoft, Starbucks, and SAP—helping established brands navigate change, scale new offerings, and grow in competitive markets. Her expertise spans brand development, go-to-market strategy, communications, and demand generation. Jessica holds a BA from Brown University and an MBA from the University of Washington.,Yes,This will be completed shortly Jessica Shapiro on LinkedIn: https://www.linkedin.com/in/jessicamshapiro/ Resources LiveRamp: https://liveramp.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

When you think about the technology that connects our world—the phones in our hands, the cars we drive, the networks powering everything around us—there's a good chance Qualcomm is behind it.Jim's guest this week is Don McGuire, Global Chief Marketing Officer and Chief Communications Officer of Qualcomm. Since becoming CMO in 2021, Don has helped transform Qualcomm's narrative, elevating the company from “the tech behind the tech” into one of the most respected innovation brands in the world, while turning Snapdragon into a globally recognized consumer brand.Before Qualcomm, Don spent 25 years shaping the wireless ecosystem at companies like AT&T Wireless, Intel, Kyocera, Leap Wireless, and Amp'd Mobile—giving him a rare, end-to-end perspective on how technology, brands, and markets evolve together.For nearly 40 years, Qualcomm has been the engine driving wireless innovation, from the earliest days of mobile to today's breakthroughs in 5G, AI, automotive, and beyond. It's one of those rare companies whose technology quietly powers modern life—and the numbers tell the story: roughly $40 billion in annual revenue and a market cap of about $180 billion.Recorded live at the ANA Masters of Marketing in Orlando and powered by TransUnion, this conversation explores what it truly means to takes to build a brand that stands for innovation.---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.