Podcasts about chief marketing officers

Tim Tipton of Shottenkirk Automotive shares with us his strategies for training and retaining the very best fixed operations employees—the backbone of any profitable dealership.Service managers, dealership managers, and owners won't want to miss this deep dive into:✅ Why investing in training matters now more than ever✅ How to build a culture that attracts and keeps top talent✅ Practical steps to reduce turnover and keep your best people motivated✅ Success stories and real-world insights from Tim's experienceIf you're serious about boosting service department efficiency and profitability by cultivating a team of skilled, dedicated professionals, this episode is a must-listen!Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.https://calendly.com/don-278BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

 "Last week, Hoppy - the dating app I co-founded and proudly serve as Chief Marketing Officer - hit a massive download milestone.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ready to unlock more local leads and inbound calls in 2025—without burning cash on ads or relying on lead vendors? In this exclusive webinar replay, Clinton James, Chief Marketing Officer at Water Restoration Marketing, walks you through the 2025 Google Maps Playbook designed specifically for water damage restoration companies.In approximately 30 minutes, Clinton breaks down the latest Google Business Profile (GBP) updates and automation tools restoration pros need to rank higher, expand their service area visibility, and consistently appear in the Google 3-Pack.Here's what you'll learn:The top 2025 GBP updates that impact local rankingsFive common GBP mistakes that sabotage your visibilityA proven, step-by-step framework to consistently land in the 3-PackAutomation hacks and mapping tools to scale your reachHow to leverage scalable local SEO across multiple marketsWhether you're a restoration business owner, office manager, or marketer, this replay is packed with real strategies used by top-performing companies to systematize local SEO and win more jobs.This is the exact system Clinton's team uses every month to help restoration clients dominate their local markets.If you're interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today!https://www.waterrestorationmarketing.net/schedule

Jaime Hunt welcomes Dale Leatherwood, Chief Marketing Officer at Columbia Southern University, to explore one of the most pressing issues in higher ed today: the public's shifting perception of the value of a college degree. Together, they dig into the real drivers behind skepticism—not the return, but the investment—and unpack how institutions can better align academic offerings, improve cost transparency, and reclaim the narrative around higher ed's true impact.Columbia Southern University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, baccalaureate, masters, and doctorate degrees and certificates. Multiple factors, including prior experience, geography and degree field, affect career outcomes. CSU does not guarantee a job, promotion, salary increase, eligibility for a position, or other career growth.Guest Name: Dale Leatherwood, Chief Marketing Officer, Columbia Southern UniversityGuest Social: linkedin.com/in/daleleatherwoodGuest Bio: Dale Leatherwood is the Chief Marketing Officer for Columbia Southern University, and is in his 27th year of marketing and executive experience in training and higher education. Prior to joining Columbia Southern University, Dale was the vice president of brand, public relations and communications for American Public Education and was VP of marketing for Rasmussen University before its acquisition by APEI. During his extensive career, Dale has been a marketing executive for both colleges and higher-education focused marketing agencies, and has developed and led two online college campuses. In addition, he has served as a consultant with several universities on marketing and distance-learning initiatives while co-founding an education concierge firm serving working professionals seeking an online degree. Dale earned a bachelor's degree in business administration with a concentration in marketing from Coker University and an MBA with a marketing concentration from Regis University. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Glenn Lundy is looking toward the threats the auto industry faces over the next five years and talks about qualities of the winners and losers, as he sees it.Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.https://calendly.com/don-278BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

It's officially summertime here in the U.S., and Jim welcomes a guest whose company truly embodies the spirit of the season. Kelley Puckett is the Chief Marketing Officer of goodr, a high-growth sunglasses brand founded nine years ago in Southern California.Like many great startups, goodr began by identifying a problem and solving it. The founders—runners themselves—noticed that running sunglasses were expensive and overly engineered. So they created fun, stylish, and functional sunglasses specifically for runners, all priced at just $25. Today, goodr offers sunglasses for a wide range of sports and outdoor activities.Kelley seems tailor-made for goodr. A UCLA graduate, she went on to work at both Sony Pictures and Paramount Pictures. She's also a runner—though not just any runner. Kelley is an ultramarathoner who has completed the Badwater 135, often called the toughest ultramarathon in the world. Tune in to this episode to hear from a CMO who brings unmatched energy to her brand and community!---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Gahl is Executive Vice President and Chief Marketing Officer for Visit Indy   Listen to Circle City Success Podcast episode 210, where you'll hear Chris tell us about...   ● How a job posting landed him a start to his tourism career in the state of Hawaii for several years and how that shaped his journey to this day ● On any given week Indy might have 5-6 prospective conventions, conferences, or major sporting events walking the city for planning future events. The saying is "if you look you book."  ● How Indy competes with all the major cities in the nation and how this helps Indy land the biggest well known events in the United States. An opportunity Indy has is that we are not proud enough of what our city has to offer yet we are competitng with the largest cities in the United States. Some upcoming major sporting events that may land in Indy over the next several years.   Circle City Success Podcast Partners & Sponsors  

Stuart Butler likes to stir the pot as host of the Destination Discourse podcast. And, since joining Visit Myrtle Beach as Chief Marketing Officer four years ago, he's been shaking up the way that destination's marketing lives and breathes to considerable success. Join us for a lively conversation spanning the future of search, consumer choice and destination websites, travel accessibility, launching a TV show on Peacock, publishing a children's book and developing a line of merchandise to extend the Myrtle Beach lifestyle brand even further.

For the 20th anniversary edition of BrandZ's global report, Adele Jolliffe, Head of Brand Consultants, Kantar talks with Marcel Marcondes, Global Chief Marketing Officer, AB InBev about the evolution of marketing and brand-building over the past two decades and the importance of brand in driving growth.Marcel joined AB InBev in 2005. Prior to becoming the company's Global Chief Marketing Officer, he held a variety of roles at AB InBev, including Global President of Beyond Beer Co. and Chief Marketing Officer at Anheuser-Busch. He also spent seven years in brand management at Unilever in Brazil.Read the 20th anniversary edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

Filmed at the COVESA All-Member Meeting in Berlin, Germany,  Maitê Bezerra, senior principal analyst, software-defined vehicles for Wards Intelligence (now part of Omdia), shared insights on the automotive industry's shift towards software defined vehicles (SDVs) with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus. The SDV survey, newly expanded to seven countries, highlights the growing role of AI in vehicles, the timeline of rollout of many key technologies, open source operating systems,  applications of vehicle data, vehicle updates, and especially highlights regional differences from around the world. The State of Software Defined Vehicles | Key findings from the 2025 edition of the Software-Defined Vehicle Survey 

The automotive industry is changing rapidly and Glenn Lundy can see it clearly. Listen to where he sees things going. Do you agree?Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.https://calendly.com/don-278BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Glenn Lundy reflects on the truth of servant leadership.Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.https://calendly.com/don-278BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

If there's one word that defines what I've seen in the marketing industry in my career, it's ‘acceleration.'When I started, I was writing print ads in The Wall Street Journal for clients all over the country. So the deadline was when FedEx came to our building…or if we were really pushing it, FedEx's deadline at the airport. This created a natural ebb and flow.Then PDFs came along, and well, that deadline got pushed much farther back. But because it still ultimately had to go to print, there was still an ebb and flow.Fast forward to today. Everything is always on, real time, with endless data streams. It feels like there is no more ebb, only flow.Which is why this lesson really caught my eye in a podcast guest application – It's important to ‘take a beat.'To hear that lesson, along with many more lesson-filled stories, I talked to Cindy Van Horne, global head of marketing & communications, McKinsey & Company [https://www.mckinsey.com/].Lessons from the things she madeIt's important to ‘take a beat'   Be fearless with your ambition  Reinvention is not optional   When goals are not hit, leadership is about finesse The pathway to innovative campaigns is about breaking down barriersReal change comes when others are inspired to break their own ceiling Discussed in this episodeAI Guild [https://join.meclabsai.com/]Strategic Marketing Collaboration: Find your partner in crime (podcast episode #68) [https://marketingsherpa.com/article/interview/strategic]Branding Lessons from TV Production: Don't focus on failure, keep moving towards success (podcast episode #92) [https://www.marketingsherpa.com/article/interview/brand-lessons]Leadership Development: Network every day (podcast episode #72) [https://marketingsherpa.com/article/interview/leadership-development]B2B Marketing Leadership: The higher you get in the organization, the more details you need to know (podcast episode #115) [https://marketingsherpa.com/article/interview/B2B-marketing-leadership]Customer-First Marketing: Every click is a wish (podcast episode #85) [https://marketingsherpa.com/article/interview/customer-first]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://marketingsherpa.com/article/interview/customer-first] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Tune in to Time for A Reset"I'm a passionate marketer when it comes to just bringing new ideas to life, but I'm even more passionate about ensuring that those ideas create communities where everybody feels seen, heard, and therefore, you establish a deeper connection with consumers." Ariela Nerubay Turndorf, CMO of Jumex USAOn this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn sits down with Ariela Nerubay, CMO of Jumex USA, to explore how legacy brands can innovate without compromising authenticity. Drawing on decades of experience with brands like Disney and Walmart, Ariela explains how first-party data, cultural nuance, and AI-powered segmentation can drive effective, modern marketing strategies. From multicultural outreach to brand consistency across languages, she shares a blueprint for transforming heritage brands for new generations. What does it take to evolve a heritage brand without watering down its essence? On this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn sits down with Ariela Nerubay, CMO of Jumex USA, to unpack how legacy brands can evolve without erasing what made them iconic. Drawing from decades of experience at brands like Disney and Walmart, Ariela shares how to turn first-party data, cultural nuance, and AI-powered segmentation into action. From multicultural marketing to message consistency, it's a masterclass in modernizing with purpose.Tune in to learn more about:How to evolve legacy brands while maintaining core customer loyaltyThe "Natural Extension" framework for successful brand innovation Why first-party data capabilities are crucial for modern CPG marketing successHow to authentically connect with multicultural audiencesThe importance of maintaining brand consistency across languages and channelsWhy direct consumer interaction and real-world experience remain critical for modern marketersHow to leverage AI and digital marketing for precise consumer segmentation The strategic approach to expanding distribution channels Ariela Nerubay is the Chief Marketing Officer at Jumex, where she leads brand growth and innovation initiatives across multiple product lines and market segments. With over 20 years of experience in multicultural marketing, she has held executive roles at prominent organizations including Walmart, Comcast, Allstate, Univision Communications, The Walt Disney Company, Fox Studios, and Sony Pictures. Her expertise spans multicultural consumer engagement, digital and data-driven marketing strategies. Beyond her corporate role, Ariela serves as an adjunct professor at USC's Marshall School of Business, teaching multicultural and digital marketing, and is a senior consultant at the Inclusive Leaders Group. Her achievements include receiving the Luminary Award from the National Association for Multi-Ethnicity in Communication and the Successful Latinas in Business Award.Support the show

When it comes to fast food, people mostly focus on fast. With improving efficiency and a new sales-driven promotion every month, the faster a company can get food to customers, the better, right? Maybe not. Chick-fil-A developed a smarter idea—prioritizing People over Profits with Purpose and Faith. On this episode of The Reboot Chronicles, one of Chick-fil-A's founding C-Suite leaders, Steve Robinson, reveals untold stories on how they did it—in good times and bad. Steve was the founding Chief Marketing Officer of Chick-fil-A, where he and Founder Truett Cathy, built the most unconventional franchise model by doing something the world's top corporations struggle with—prioritizing People over Profits. And it worked. After some setbacks, Steve went on to create the most iconic fast-food advertising campaign—that not only differentiated them in a sea of fast-food sales-focused chains—but rebooted an industry. Now with over 3000 locations Chick-fil-A is one of three brands with U.S. sales over $20 billion, along with McDonald's and Starbucks.He went on to became a Chick-fil-A board member and authored Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand.  It, and this episode, is the inside story of how they rebooted the sector, turning prevailing theories of fast-food marketing upside down while building one of the most successful and beloved brands in America.

We are a reflection of the people we associate with and media we consume. Glenn Lundy talks about the importance of "clear inputs".Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.https://calendly.com/don-278BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

AI is quickly being adopted and used to keep firms ahead of the curve, yet many firms struggle to do this effectively and get the most out of AI. However, the key question many firms ask is ‘How do we bring the whole firm along the journey of using AI?' In today's re-release episode, Gina Connell, Chief Marketing Officer at B P Collins, discusses the practical and strategic approaches to navigating the journey of AI within a firm. Gina breaks down how she led the charge of the firm's AI policy, how firms can collaborate and use AI, and how to encourage people across the firm to engage with AI effectively.  This episode covers:  Practical steps to effectively developing and communicating an AI policy How to bring the different areas of the firm up to speed on AI and its potential impact on their sectors.  What the AI journey looks like and what are the biggest opportunities for AI in legal marketing. Advice for marketers looking to stay ahead of the curve with AI in their firm.

In this episode, we sit down with Meghann McNally, Chief Marketing Officer at Wrench Group, to explore how she's transforming the home services industry through predictive analytics, local brand empowerment, and a bold growth mindset. From leading digital disruption in traditionally offline sectors to integrating marketing with data science, Meghann shares her approach to building trust, scaling rapidly, and avoiding “one-size-fits-all” marketing traps.Whether you're scaling a brand or trying to outpace competitors, this episode is packed with actionable insights on how to lead with both heart and hard numbers.

Francesco Federico is Chief Marketing Officer at S&P Global, where he leads global marketing strategy across five divisions of the 165-year-old heritage brand. With a career that defies conventional paths, Francesco combines the analytical precision of his legal training with entrepreneurial vision and corporate leadership experience to drive marketing innovation in complex financial markets.Francesco's journey began with founding a digital marketing agency in Milan before holding transformative leadership roles at global organizations including Vodafone, Acer, and JLL. At each stop, he pioneered initiatives at the convergence of marketing, technology, and business growth—from launching Vodafone's first self-care mobile application to implementing real-time dynamic pricing algorithms that doubled conversion rates.As a recognized thought leader in Artificial Intelligence, Francesco's interest in AI dates back to his academic work, where he authored a thesis on AI applications in legal practice. Today, he explores how generative AI is reshaping marketing and business transformation through his widely-read newsletter "Chronicles of Change" and speaking engagements worldwide.At S&P Global, Francesco is pioneering a vision where human talent and agentic AI systems operate as unified marketing teams. This emerging approach aims to amplify strategic capabilities and creative intelligence while delivering enhanced efficiency and market relevance across financial and energy sectors

Josh Golden, Chief Marketing Officer at Quad, joins Megan Lynch. Quad and a Harris Poll has found that Gen Z and Millennials want a 'physical experience', think it's 'fun' to stand in line and that they're 'part of a cultural moment' when enjoying a hyped retailer or pop-up. 86% of Gen Z and Millennials report that 'Touching and feeling products are essential to my purchase decisions.' www.quad.com

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Kathleen Braine, Chief Marketing Officer at 818 Tequila. Kathleen shares what it's like to work side by side with founder Kendall Jenner to shape 818 into one of the fastest-growing tequila brands in the U.S.She discusses the importance of honoring Jenner's creative vision while scaling a business that balances brand storytelling, retail relationships, and digital commerce. From NASCAR partnerships to platform-native content, Kathleen reveals how 818 is growing both brand love and business outcomes simultaneously.Key takeawaysBuilding a lifestyle brand requires close creative alignment between founder and CMOYounger consumers want versatility and intentionality in what they drink and how they shopDigitally native strategies are essential in regulated industries like alcohol, where compliance and shoppability must go hand in hand Hosted on Acast. See acast.com/privacy for more information.

Are you struggling to differentiate your cybersecurity company in a sea of similar-sounding competitors? Wondering how to effectively position your solution in a market flooded with acronyms and overlapping technologies? Or are you trying to scale growth while navigating the complexities of partnership-driven sales? If so, this episode has some actionable insights to help you accelerate your go-to-market strategy and revenue growth.In this conversation we discuss:

What if you could triple your hourly rate, become 100% referral-only, and cut your working hours by two-thirds—all within three years? Join host Matt Seitz, Chief Marketing Officer at C2P, as he sits down with Libby Greiwe, a former financial advisor who built a seven-figure practice working just 25 hours per week before successfully selling her firm in 2019. Now host of the Efficient Advisor Podcast, Libby shares the exact systems and strategies that transformed her from working 70-80 hours weekly to achieving sustainable success with maximum efficiency. Learn about the eight core processes that drive referral generation, the power of "scuba diving" versus "snorkeling" in client meetings and why switching from annual reviews to strategy sessions revolutionized her client relationships. Whether you're a solo practitioner or managing a team, Libby provides actionable frameworks for automating, delegating, streamlining, and eliminating activities that don't move the needle forward.Resources:Libby's podcast: The Efficient Advisor Podcast

Dealers look for the next tool to "save" them are looking in the wrong place. Glenn Lundy talks about the necessity of research and relevance in today's marketplace.Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.https://www.gdsdealers.com/?utm_source=wtf&utm_medium=podcast&utm_campaign=2025BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

This week Jim welcomes Rah Mahtani, the Head of Commercial Strategy US for Alibaba.com, the Chinese multinational technology company founded in 1999 by Jack Ma and 18 colleagues. Alibaba Group operates as a holding company for a wide array of businesses, including online retail, wholesale through Alibaba.com, logistics (Cainiao), cloud computing (Alibaba Cloud), and financial services (Ant Group). Alibaba.com is the world's largest B2B (business-to-business) platform.Rah has been at Alibaba for about 2.5 years, and was promoted to head of commercial strategy about two months ago. Before Alibaba, Rah had a career deeply grounded in social media and digital communications, with time at Volvo, Jack in the Box, and BMW's Mini brand. A graduate of Syracuse University, where he studied Industrial Design, Rah is a self-described lover of dogs, kids and candy. Tune in for a conversation with a marketer in the middle of the changing global trade landscape!---This week's episode is brought to you byDeloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Glenn Lundy discusses the reality of technology and processes evolving at such a rapid pace and the danger of complacency. Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.https://www.gdsdealers.com/?utm_source=wtf&utm_medium=podcast&utm_campaign=2025BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

In this episode of The Speed of Culture, Matt Britton speaks with Julie Bowerman, Chief Marketing Officer at Kellanova North America, about full-funnel marketing, retail media evolution, and how iconic brands like Cheez-It and Pringles stay relevant through culture, data, and personalization.Follow Suzy on Twitter: @AskSuzyBizFollow Julie Bowerman on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Daria Burke joins Let's Talk Memoir for a conversation about sharing her journey out of Detroit where she was raised in poverty and the question that inspired her memoir, writing well and being well while writing, running away from the past, writing deeply and with courage, refusing to believe in inevitability, doing the unfinished business of raising ourselves, surviving the retelling of our story, holding space for each of the versions of ourselves, how she delivered the investigative reporting aspects of her memoir, rewriting the stories we tell ourselves, posttraumatic growth, embracing full frontal honesty, and her new memoir Of My Own Making.   Also in this episode:  -neuroplasticity -becoming fully available to our life -incorporating books and research   Books mentioned in this episode: -I Know Why the Caged Bird Sings by Maya Angelou  -The Glass Castle by Jeannette Walls The Art of Memoir by Mary Karr -Black Women Writers at Work by Claudia Tate The Myth of Normal by Gabor Mate MD The Body Keeps the Score by Bessel van der Kolk Emotional Inheritance by Galit Atlas   DARIA BURKE is an American writer, speaker, and wellbeing advocate. A marketer by trade and a seeker at heart, Daria is a storyteller and sense-maker, weaving together personal experience and the science of healing and transformation to explore new ways of understanding how we choose who we become. Her debut memoir, OF MY OWN MAKING (Spring 2025), is a soulful and scientific exploration of overcoming adversity, healing from childhood trauma, and rewriting one's own story. As a Chief Marketing Officer, Daria was named a 2020 AdAge Woman to Watch whose work has been recognized by Women's Wear Daily, Forbes, Vogue, Town & Country and the Cut. She has written for Fast Company, The Huffington Post, and Black Enterprise, and has appeared on The Melissa Harris-Perry Show on MSNBC. A distinguished alumna of NYU Stern School of Business (MBA) and the University of Michigan (BA), Daria was born in Detroit and now calls Los Angeles and East Hampton home. Connect with Daria: Website: dariaburke.com Instagram: https://www.instagram.com/dariaburke/ Get her book: https://www.hachettebookgroup.com/titles/daria-burke/of-my-own-making/9781538766804/ LinkedIn Newsletter: The Power of Possibility    – Ronit's writing has appeared in The Atlantic, The Rumpus, The New York Times, Poets & Writers, The Iowa Review, Hippocampus, The Washington Post, Writer's Digest, American Literary Review, and elsewhere. Her memoir WHEN SHE COMES BACK about the loss of her mother to the guru Bhagwan Shree Rajneesh and their eventual reconciliation was named Finalist in the 2021 Housatonic Awards Awards, the 2021 Indie Excellence Awards, and was a 2021 Book Riot Best True Crime Book. Her short story collection HOME IS A MADE-UP PLACE won Hidden River Arts' 2020 Eludia Award and the 2023 Page Turner Awards for Short Stories.  She earned an MFA in Nonfiction Writing at Pacific University, is Creative Nonfiction Editor at The Citron Review, and teaches memoir through the University of Washington's Online Continuum Program and also independently. She launched Let's Talk Memoir in 2022, lives in Seattle with her family of people and dogs, and is at work on her next book. More about Ronit: https://ronitplank.com Subscribe to Ronit's Substack: https://substack.com/@ronitplank Follow Ronit: https://www.instagram.com/ronitplank/ https://www.facebook.com/RonitPlank https://bsky.app/profile/ronitplank.bsky.social   Background photo credit: Photo by Patrick Tomasso on Unsplash Headshot photo credit: Sarah Anne Photography Theme music: Isaac Joel, Dead Moll's Fingers

Unlocking Marketing Success with Sheila Butler: Fractional CMOs, AI, and Brand TransformationIn this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Sheila Butler, Founder and Chief Marketing Officer of Butler Marketing Group. Sheila brings decades of experience to the table and shares her sharp insights on the evolving role of fractional CMOs, the impact of AI in marketing, and the enduring power of brand storytelling. Whether you're a founder scaling up or a CMO seeking clarity, this conversation is packed with actionable strategies and modern marketing wisdom.Marketing with Personality: From Disney Dreams to Brand StrategySheila Butler's love for storytelling and customer experience was inspired by her childhood dream of working for Disney—an aspiration that shaped her career in entertainment, marketing, and branding. Now based in Orlando, just a short drive from Disney parks, Sheila taps into that creative energy and sense of wonder to help businesses craft brands that truly connect.Her newest venture, a YouTube series called Marketing Over Bourbon, blends her professional expertise with her personable style. Sheila uses the show to share marketing insights, industry best practices, and commentary on emerging trends—all with a casual, conversational tone. It's a reflection of her approach to marketing: human, insightful, and always evolving.She also dives into the rise of AI tools like ChatGPT, Claude, and Gemini in her work—emphasizing that marketers shouldn't fear these tools but embrace them to improve productivity and creative output. Through experimentation, she identifies which AI applications best support each client's unique goals. Combined with her hands-on role as a fractional CMO, Sheila provides strategic execution—not just advice—to businesses undergoing transformation.About Sheila ButlerSheila Butler is an accomplished Chief Marketing Officer with over 25 years of experience in brand transformation, marketing strategy, loyalty program design, and partnership marketing across both B2C and B2B sectors. She has held key leadership roles at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. As the Founder and CMO of Butler Marketing Group in Orlando, Florida, Sheila partners with organizations to solve complex marketing challenges and deliver measurable brand growth through customer insights, CRM, and storytelling.About Butler Marketing GroupButler Marketing Group partners with businesses in transition—helping them evolve their brand, align marketing efforts with business goals, and adopt new technologies like AI to enhance content creation and strategy. Whether serving as a fractional CMO or collaborating with internal teams, the agency brings both clarity and execution to the table.Links Mentioned in this Episode:Sheila Butler on LinkedInButler Marketing Group WebsiteYouTube: Marketing Over BourbonEpisode Highlights:What sets a fractional CMO apart from traditional marketing consultantsHow to apply AI tools like ChatGPT and Gemini to enhance marketing workflowsWhy brand transformation is essential in times of...

YouTube is transforming into a streaming powerhouse and the Chief Marketing Officer role is evolving. This episode of The No Normal Show explores the quiet, but powerful, shifts shaping healthcare marketing today.Stephanie and Desirée discuss how the focus of marketing is moving beyond traditional brand buzz and viral moments—and toward something more enduring: influence through community, trust, and relevance. They reflect on how SHIFT Nursing, a collaboration between BPD and the Robert Wood Johnson Foundation, built momentum beyond traditional campaigning by helping real nurse leaders drive conversation and change from the inside out. While mass reach can still drive broad impact, meaningful influence is increasingly coming from smaller, trusted circles—where the right voices carry the message forward.If you're rethinking how to measure success, or how to create marketing that sticks, this episode offers insights into the power of storytelling, specificity, and shared ownership.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

Glenn Lundy of the 800% Elite Automotive Club rejoins the show to talk about his journey since his last appearance on WTF in 2023. Among other things, he shares:- How his family has grown and how it influences his decisions.- How he's able to maintain optimism in the face of uncertainty.- Where he sees the industry heading in 2025 and beyond.Listen on platforms everywhere!Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.https://www.gdsdealers.com/?utm_source=wtf&utm_medium=podcast&utm_campaign=2025BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

We have a new winner for the Best EV Hub in the World and it is Shell Recharge in Shenzhen China! We talked with Chuan Hu, Shell's VP Mobility and Convenience China and Elaine Kanak, Vontier's CMO, about the winning site and worldwide EV growth. We're looking forward to our visit to Shenzhen this September, where we'll dive into the city's remarkable embrace of ‘new energy' vehicles, now accounting for more than 60% of all cars on the road in China's third-largest metropolis. Read more and see a video about the Shell Recharge winning site in Shenzhen: https://www.globalconveniencestorefocus.co.uk/best/entries-25/shell-recharge-shenzhen-china Many thanks to the sponsors of the Best EV Hub in the World 2025 competition, Vontier and Visa. These global companies are vital in supporting our industry through the mobility transition. With special guests: Chuan Hu, VP Mobility and Convenience China, Shell and Elaine Kanak, Chief Marketing Officer, Vontier Hosted by: Carolyn Schnare and Dan Munford

For law firms to truly stand out, creativity in storytelling is essential. It's what humanises the brand and helps build stronger, more meaningful relationships with clients and prospects. On today's episode of the CMO Series Podcast, Alistair Bone is joined by Laura Klysz, Chief Marketing Officer at Simmons & Simmons, who recently led the firm to a Drum Award nomination for their standout campaign, The Year Ahead 2025. Laura shares how storytelling has become a powerful foundation of her legal marketing strategy - and how looking beyond the legal sector for inspiration can unlock new levels of creativity and thought leadership. In this conversation, Laura takes us behind the scenes of The Year Ahead campaign, discussing the concept, the creative process, and the challenges faced along the way, including some surprising results. She also offers a sneak peek at what's next and how she plans to sustain the momentum. Laura and Ali explore: Her journey to becoming CMO and how it shaped her approach to storytelling Why storytelling is central to building a modern legal brand What law firms can learn from other industries about creativity and content leadership How The Year Ahead campaign was developed, launched, and brought to life with stakeholder buy-in The campaign's internal and external impact - and the unexpected outcomes that followed Her strategy for evolving the campaign and keeping it fresh Practical advice for CMOs looking to embed storytelling into their marketing efforts

Chandar Pattabhiram, marketing maestro and Chief Go-to-Market Officer at Workato, shares his expertise on the agentic economy and the revolutionary impact of AI on go-to-market strategies.• The rise of AI agents brings productivity without pause, enabling organizations to shift from reactive to proactive approaches• Current AI implementation remains largely experimental and edge-focused rather than addressing core business processes• Workato's approach focuses on cross-functional processes versus siloed applications to prevent agent sprawl• Traditional go-to-market principles still apply – win more, win bigger, win faster – but AI provides unprecedented efficiency• Enterprise context is crucial for AI effectiveness – it's not just about LLMs but Enterprise Learning Models (ELMs)• AI enhances storytelling capabilities but emotional connection remains essential – "heart to head, not head to heart"• Success requires identifying your "onlyness" and selling to markets that value your unique differentiation• Bring philosophies rather than playbooks when moving between companies• Balance technical understanding with human connection – "CTFO: chill the F out"• Life ultimately comes down to health, experiences, and relationships (H-E-R)Ready to master go-to-market strategy in the AI era? Chandar Pattabhiram reveals the secrets behind scaling companies into billion-dollar powerhouses:

In this episode of The Speed of Culture, Matt Britton sits down with Carolyn Dawkins, Chief Marketing Officer of David Yurman, to explore the evolving luxury market, how younger consumers are reshaping the jewelry category, and why blending deep brand heritage with innovation is critical for ongoing success.Follow Suzy on Twitter: @AskSuzyBizFollow Carolyn Dawkins on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

with @kimbatronic @amandatylerj @clairekartWelcome to web3 with a16z. Since our show covers both tech trends and company building, today's topic is all about marketing — including differences between marketing in crypto and traditional tech.The conversation shares a candid look at what works — and what doesn't — when it comes to building reputation and community, attracting developers, hiring teams and agencies, launching tokens, raising founder profiles, and more.Our experts are:... Amanda Tyler, who was most recently Head of Marketing at the Optimism Foundation (and was formerly at Polygon, Coinbase, and Google);... Claire Kart, Chief Marketing Officer at Aztec (who previously was at Risc Zero and SoFi);... in conversation with Kim Milosevich, CMO at a16z crypto (who was formerly VP of Comms at Coinbase, and who has spent decades in tech at a16z, Skype, Yahoo, and elsewhere).Timestamps(0:00) Introduction(1:41) The Role of Marketers(4:52) Tech Marketing vs. Crypto Marketing(6:34) Understanding the Core Audience(10:56) Marketing for Ethereum and Layer 2 Projects(16:09) The Role of Community Managers and Developer Relations(25:21) Token Launch Strategies(34:42) Building Founders' Profiles (Without Being Cringe)(38:53) How to Support Founders(40:55) When to Hire (43:05) Consultants vs. Agencies(46:08) Structuring a Marketing Team(48:27) Finding and Hiring Talent(50:36) Building an Editorial Content Operation(53:39) International Marketing Strategies(56:41) The Role of Events(1:01:48) Memes and Crypto Culture (1:04:57) ConclusionAs a reminder, none of the content should be taken as investment, business, legal, or tax advice; please see a16z.com/disclosures for more important information, including a link to a list of our investments.

The Nats won their 4th straight on Tuesday night as they topped the visiting Braves 5-3. Al & Mark have a lot to get to as Dylan Crews homered in the victory, but was removed mid-game because of a back issue, and that means Robert Hassell III is getting called up from AAA-Rochester. Hassell is one of the pieces from the 2022 Juan Soto trade with the San Diego Padres.(05:50) Jacob Young did not play for a second straight game due to crashing his shoulder into the Camden Yards' wall on Saturday. It is unclear if Young or Crews will be headed to the IL, and that likely will be decided after Crews' MRI on Wednesday morning.(10:00) Hassell's OPS is at .742 this season with four homers. He had a pair of doubles on Tuesday night in Syracuse prior to getting informed that he is headed to Washington.(14:30) The Nats offense continued their recent string of hot starts by scoring three runs right away against Atlanta's Spencer Strider.  They totaled eight hits in the win, but also had multiple terrible base running mistakes.(18:10) Mitchell Parker's outing was marred by a bad top of the 2nd where he gave up all three of his runs.  It was the 5th consecutive Parker start that was not classified as "good".(20:15) The bullpen teamed up for nearly four scoreless innings.  Kyle Finnegan punctuated the effort with a clean 1-2-3 inning for his 15th save of the year, which leads all of MLB.(26:10) Per the Washington Post, the team's Chief Revenue Officer and the Chief Marketing Officer left their positions earlier this month.  What does that mean in the bigger picture or isolated personnel moves?

Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is brand purpose dead, or more alive than ever?Jim is joined by:Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare. Kory previously held roles at LVMH, Puig, and Shiseido before joining e.l.f. in 2019.Mark Ritson, former marketing professor, Marketing Week columnist, creator of the Mini MBA in Marketing, and advisor to a range of global brands. Lisa Materazzo, Global Chief Marketing Officer at Ford Motor Company since 2023, following a 20-year marketing career at Toyota.Sara Carter, Global Planning Partner at adam&eveDDB and co-author (with Les Binet) of How Not to Plan: 66 Ways to Screw It Up.Let us know where you stand in the Purpose debate—right here or on social media!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Few brands impress me the way Kizik has when it comes to everyday innovation that people can use in their daily lives. In this episode, I sit down with Elizabeth Drori, the Chief Marketing Officer leading the charge at Kizik, the brand redefining how we think about footwear. These aren't just shoes; they're hands-free, high-tech, and built for real life.  Whether you're a parent juggling kids, an athlete on the go, or someone seeking comfort and ease, Kizik is changing the game. And yes, I've worn the same pair for four years — that's how good they are. Elizabeth shares the evolution of Kizik — from early tech innovation to a growing global brand — and how they're making shoes that are stylish, comfortable, and built to move with you. We dive into marketing strategy, inclusive design, and why hands-free isn't just a feature, it's the future. Here are just a few highlights: * How Kizik is disrupting the footwear industry with hands-free technology   * Why their “no-sacrifice” approach balances performance, comfort, and design  * Scaling from DTC to retail with stores, Amazon, and international launches  * The role of inclusivity and lifestyle in their expanding product line  * Marketing to parents, athletes, older adults, and everyone in between Join me, Ramon Vela, in listening to the episode and discovering why hands-free might be the only way forward regarding shoes. For more on Kizik, visit: https://kizik.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million per year.   Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. 

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   How Epicor is Doubling Down on AI, Q&A (Darian Chwialkowski, Third Stage Consulting) The Rise of ERP Manufacturing Platforms (Raj Badarinath, Chief Marketing Officer at Rootstock Software) Which ERP Software Has the Best ERP Features   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

Sean Adams, CMO of Brand Metrics, discusses brand measurement and its impact on how B2B marketers approach their advertising strategies. He highlights the importance of understanding consumer perception through metrics such as awareness, consideration, preference, and action intent, while advocating for a holistic approach that goes beyond last-click attribution. He also shares his thoughts on the challenges B2B marketers face in measuring brand effectiveness and emphasizes the need for consistent messaging. About Brand Metrics Brand Metrics' is a technology company measuring brand lift at scale. Brand Metric's unique SaaS solution measures campaigns as small as 50k impressions across display, video, branded content, and now CTV, delivering four key metrics – awareness, consideration, preference and intent - that are benchmarked against 50k+ campaigns across 122 industry categories. Brand Metrics is trusted by 60+ publishers, including NYT, The Guardian, and Bloomberg. More info at www.brandmetrics.com About Sean Adams Sean is Chief Marketing Officer at Brand Metrics, where he helps raise the profile and relevance of the company and its unique ad effectiveness solution to the advertising and media industry. He has previously held a variety of strategic roles in advertising and media agencies across the UK and Australia. He later ran his own research company in Sydney for 10 years, before returning to the UK to lead the commercial insight team at News UK. He then joined Brand Metrics. Time Stamps 00:00:17 - Guest Introduction: Sean Adams, CMO of Brandmetrics 00:02:46 - Overview of Brandmetrics 00:03:56 - Understanding Brand Lift 00:05:30 - Challenges of Last-Click Attribution 00:11:22 - B2C vs. B2B Brand Measurement 00:12:45 - Importance of Brand in B2B Marketing 00:14:02 - Advice for B2B Marketers on Branding 00:16:16 - Examples of Brand Lift Success 00:20:43 - Brandmetrics Marketing Strategy 00:24:36 - Quickfire Questions: Marketing Advice 00:27:02 - Contact Information and Closing Remarks Quotes "Brand lift is a way to try and measure the changes to consumers' perception towards a brand as a result of exposure to an advertising campaign." Sean Adams, CMO at Brand Metrics. “One of the problems with digital marketing is there can be a desire to measure it, but a lot of things come down to the click." Sean Adams, CMO at Brand Metrics. “If you continually do short term tactical activity, what that will do in the long term is it will damage your brand. I think that's true for B2B as well as big consumer companies." Sean Adams, CMO at Brand Metrics. Follow Sean: Sean Adams on LinkedIn: https://www.linkedin.com/in/seanadams13/ Brand Metrics website: https://www.brandmetrics.com/ Radiate B2B on LinkedIn: https://www.linkedin.com/company/brand-metrics-sweden/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com Reducing patient wait times requires optimizing both patient navigation and health system resource utilization, a dual challenge tackled by platforms like DexCare.  In this episode, Jamie Gier, Chief Marketing Officer at DexCare, shares how their patient access platform, originally spun out of Providence Health, is working to ensure that "nobody waits for care." She explains how DexCare reduces appointment wait times by optimizing patient search and discovery while matching demand with the right clinician, location, or virtual care option, particularly for low-acuity needs. Jamie also discusses the importance of addressing generational expectations, the digital needs of caregivers, and the competitive landscape of B2B health tech marketing, which demands a precise ideal customer profile. Finally, she highlights the balance between AI-driven solutions and relationship marketing, emphasizing that trust remains key in partnering with health systems. Tune in and learn about innovative patient access solutions and insightful B2B healthcare marketing strategies! Resources:  Connect and follow Jamie Gier on LinkedIn. Learn more about DexCare on their LinkedIn and website. Discover more about CMO Huddles on their website and LinkedIn.

Host Justin Barnes recorded live at HIMSS25 in Las Vegas. Stay tuned for the next few weeks to hear all his guests. This week his guest is Simon Rost, Chief Marketing Officer at GE HealthCare. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

In this episode of (insert podcast name here) host Josh Taylor, Chief Marketing Officer at OptSpot, sits down with Donald Miller, CEO of StoryBrand, to discuss how car wash owners can transform their marketing strategies by clarifying their messaging. Miller explains how businesses can position themselves as guides rather than heroes in their customers' journeys. The conversation covers actionable strategies for increasing customer engagement, boosting retention, and driving revenue.Josh Taylor is a marketing strategist dedicated to helping car wash owners grow their businesses through automated customer retention and engagement tools. As a certified StoryBrand expert, he specializes in turning complex marketing messages into simple, high-converting campaigns.Donald Miller is a New York Times bestselling author and marketing expert who has helped brands like Ford, Chick-fil-A, and Intel clarify their messaging and increase revenue. His books include Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business. Through StoryBrand, he has helped thousands of business owners cut through the noise and connect with customers.Key TakeawaysThe StoryBrand Framework: Shifting Your MessagingDonald Miller explains how most businesses make the mistake of positioning themselves as the hero instead of the guide.Customers want to be the hero of their own story—your brand should support and empower them.When your messaging focuses on solving customer problems, it builds trust and increases sales.Affirmation Calls to Action: Go Beyond “Join Now”Standard Calls to Actions like "Sign Up" or "Buy Now" aren't enough.Affirmation Calls to Action reinforce the transformation customers will experience, making them more likely to take action.Example: Instead of “Join Today,” try “Start Driving a Cleaner Car Today.”Affirm why washing their car with you was a good ideaValue Stacking: Make Your Offer IrresistibleClearly communicate why your car wash is worth choosing.Layer multiple benefits in your messaging—price, convenience, time savings, and customer experience.The more value you highlight, the more compelling your offer becomes. Tell your customer's story, not yours. It's not the car wash they want…it's the clean car.Clarity is Key: Make Your Marketing SimpleIf your messaging is confusing, you're losing customers.Keep your marketing clear, concise, and repeatable so customers instantly understand what you offer.Training Your Team: Messaging Consistency MattersYour team needs to use the right language when talking to customers.Miller suggests using a simple incentive, like giving team members a dollar each time they use the new messaging.The goal: Create a unified, effective brand voice across all customer touchpoints.

We're on the verge of summer, so you're probably dreaming of that ice-cold beer—whether at the beach, the ballpark, or on your back porch. This week, Jim welcomes Sofia Colucci to the podcast. She's the Chief Marketing Officer for North America at Molson Coors, the fourth-largest brewer in the world, with about $12 billion in revenue.Molson Coors traces its roots back to 1786, when John Molson founded Canada's oldest brewery on the banks of the St. Lawrence River in Montreal. Today, the company's portfolio includes Molson, of course, along with the Miller and Coors families of brands, and a wide range of other beverages, including Peroni, Madri, Pilsner Urquell, ZOA Energy, and Arnold Palmer Spiked.Sofia has been with Molson Coors for eight years and has served as CMO for about two and a half years. Prior to that, she spent six years at Maple Leaf Foods in Canada—where she met her husband—and nearly eight years at PepsiCo, working in both Canada and the U.S.Tune in for a conversation with a CMO who brings serious muscle to her marketing strategy!---This week's episode is brought to you byDeloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Episode 78 of the Digital Velocity Podcast, Erik Martinez sits down with Kimberly Storin, Chief Marketing Officer at Zoom, to explore how modern marketing teams can strategically integrate artificial intelligence into their workflows without sacrificing the human connection that drives brand affinity. Kimberly shares insights from her deep background in B2B tech—including roles at Dell, IBM, and AMD—and breaks down what it takes to move beyond AI experimentation and into scalable, impactful implementation. From choosing the right use cases (like content generation) to fostering a culture of calculated risk-taking, Kimberly outlines a roadmap for mid-sized teams to adopt AI tools while staying rooted in customer empathy. Listeners will learn how to structure an internal AI “center of excellence,” avoid data-driven pitfalls, and balance innovation with authenticity. If you're a marketing leader curious about integrating AI thoughtfully, this episode delivers practical guidance, strategic perspective, and inspiring takeaways for the path ahead. Kimberly Storin | LinkedIn  

Jonathan Grabowski is the co-founder and Chief Marketing Officer of Penji, an innovative on-demand graphic design platform known for delivering unlimited custom design services with a human-first approach. Under his leadership, Penji has grown into a 500-person global team by blending systematized creative services with deep empathy and customer care. In this episode, Jonathan shares how businesses can scale design, improve customer experience, and outshine competitors by focusing on connection over convenience. Discover why human interaction still trumps AI in branding and how empathy is a true growth tactic for modern entrepreneurs. Today we discussed: 00:00 Opening 00:09 Introducing Johnathan Grzybowski 01:53 The Origin of Penji 05:46 How to Establish a Brand Identity 08:25 The Human Element of Penji 09:47 Penji Success Stories 14:13 How AI Affects the Design Workflow Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Consumers today aren't just buying products, or even experiences—they're buying into values. As more people align their shopping habits with brands that reflect their personal beliefs, how can companies authentically connect with their audience without coming across as performative? Joining us today is Phyllis Rothschild, Chief Marketing Officer at Pete & Gerry's, pioneers in humane egg production. Phyllis, a recently awarded “Woman in Marketing,” is on a mission to bring clarity to the egg aisle by educating consumers on animal welfare and sustainability. With a deep understanding of brand authenticity, consumer trust, and marketing innovation, she's here to share how brands can build real connections in a world where consumers demand transparency. Phyllis Rothschild has been the Chief Marketing Officer at Pete & Gerry's, LLC for just shy of two years, with a storied career prior to her recent position. With over 30 years of experience in marketing and branding consulting, she joined Pete & Gerry's with the goal of aligning the marketing strategy with the business strategy, growing strong brands, building brand love, and prioritizing consumer education, awareness and engagement.Since joining the Pete & Gerry's team (with its family of brands Pete & Gerry's and Nellie's Free Range), Phyllis has supported the company's mission of producing healthy, delicious eggs by setting a higher standard for humane animal care and sustainable farming practices across the industry, and has been the driving force behind the brand's thought leadership efforts. By leading the entire marketing function, she oversees the implementation of creative campaigns, strategic partnerships, social media marketing, content creation, product and packaging design, shopper marketing, and innovation. RESOURCES Pete & Gerry's: https://www.peteandgerrys.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company