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Marketing Podcasts > Starting with D






    Latest podcast episodes about Marketing

    This Can't Be That Hard
    348 - Smarter, Simpler Marketing for Photographers with Kim Box

    This Can't Be That Hard

    Play Episode Listen Later Dec 23, 2025 51:47 Transcription Available


    Marketing can feel like a mystery sometimes… especially when you're trying to figure out what actually works versus what just burns time.This week, I'm resharing a conversation I had with Kim Box on The Motherhood Anthology Podcast where we talked about one of my favorite topics… marketing that actually moves the needle.We got into the difference between marketing tactics and marketing systems, how to balance consistency with creativity, and how to make your marketing feel more like flow and less like force. I also shared a new metaphor for planning your strategy that I call the marketing windmill… a simple framework for building a marketing plan that's balanced, sustainable, and actually enjoyable.And because I can't talk about marketing without bringing up AI, we also explored how photographers can use tools like Custom GPTs to create authentic content faster and easier.If you've been rethinking how to show up in your business and want your marketing to feel lighter, smarter, and a whole lot more sustainable, this one's for you.LINKS:Learn more about the Consistency Club and our AI powered blog builder.Follow along on Instagram: @thiscantbethathardResources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

    This Day in AI Podcast
    Gemini 3 Flash, GPT-Image-1.5, Skills vs MCPs, and Our 2025 Model Reviews - EP99.29

    This Day in AI Podcast

    Play Episode Listen Later Dec 23, 2025 82:33


    The Gift of Simtheory: https://simtheory.ai---2025 Model Timeline: https://simulationtheory.ai/5fd0e964-4c41-4f9a-bbb3-2a398d8500f0It's the long-anticipated holiday special... except Mike and Kris forgot to prepare so it's just a normal episode.

    How I Built This with Guy Raz
    Exploding Kittens: Elan Lee. How cat-themed Russian Roulette changed game night forever

    How I Built This with Guy Raz

    Play Episode Listen Later Dec 22, 2025 87:53


    Exploding Kittens began as a jerry-rigged version of Russian Roulette — a deck of cards hastily modified with a Sharpie. But what happened next is one of the most improbable success stories in the creator economy: a $10,000 Kickstarter goal that ballooned into nearly $9 million, a community that rewrote the rules of crowdfunding, and a company that has now sold over 60 million card and board games.Co-founder Elan Lee shares the story behind Exploding Kittens — from dismantling his brother's toys as a kid, to helping design Halo, to walking away from Microsoft…twice. He reveals how burnout, curiosity, and an obsession with interactive storytelling set the stage for one of the most successful game launches of all time.This is a story about the genius behind good marketing, and how creative storytelling can build a cult-like audience — without spending millions.If you've ever wondered how a strange idea becomes a global phenomenon — this is that story.WHAT YOU'LL LEARN: How burnout can be a creative turning pointHow a Sharpie and a deck of cards can unlock breakthrough ideasThe storytelling strategy that powered one of Kickstarter's biggest launchesHow to treat your fans like collaborators, not just customersWhy marketing should feel like playUnit economics to die for: make it for $2, sell it for $20How to power through the threat of a one-hit-wonderTIMESTAMPS:00:08:30 — The physics teacher who changed Elan's life00:10:35 — How Elan touched up the floating door scene in Titanic00:13:03 — “You're the worst program manager I've ever seen” — and the pivot to game design00:15:33 — Meeting Spielberg, riffing on the movie AI, and inventing a new kind of storytelling00:21:42 — Promoting Halo 2 with payphones 00:31:35 — The Hawaii getaway that sparked Exploding Kittens00:42:12 — The Kickstarter launch: most backers on record00:48:42 — Suddenly a real company — 700,000 decks and a manufacturing crisis00:53:45 — Marketing genius: a kitty-cat vending machine that dispensed burritos and more01:00:58 — New games that bombed — the one-hit-wonder dread01:07:04 — Throw Throw Burrito, and the road to stability01:19:05 — Elan's 4-year-old daughter helps design new games01:30:31 — Small Business SpotlightHey—want to be a guest on HIBT?If you're building a business, why not get advice from some of the greatest entrepreneurs on Earth?Every Thursday on the HIBT Advice Line, a previous HIBT guest helps new entrepreneurs work through the challenges they're facing right now. Advice that's smart, actionable, and absolutely free.Just call 1-800-433-1298, leave a message, and you may soon get guidance from someone who started where you did, and went on to build something massive.So—give us a call.We can't wait to hear what you're working on.This episode was produced by Sam Paulson with music composed by Ramtin Arablouei. It was edited by Neva Grant with research help from Noor Gill. Our engineers were Maggie Luthar and Kwesi Lee.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    YAP - Young and Profiting
    Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

    YAP - Young and Profiting

    Play Episode Listen Later Dec 22, 2025 54:41


    Dan Henry's journey into marketing began in extreme financial hardship, surviving on $500-a-week pizza delivery shifts. A brutal winter night with no heat became the turning point that forced him to reinvent his life. Determined to change his future, he became ruthless about acquiring high-leverage marketing skills that eventually helped him generate over $10 million in sales. In this episode, Dan reveals the online marketing secrets that turned him into a multi-million-dollar entrepreneur and breaks down how to build a powerful personal brand, attract attention, and convert audiences. In this episode, Hala and Dan will discuss: (00:00) Introduction (02:14) His Early Hustles and Marketing Origins (06:35) Building ‘Velocity Vehicles' for Business Growth (12:37) The Strategy Behind Powerful Personal Brands (24:49) Creating High-Converting Marketing Funnels (30:47) Optimizing Webinars for Massive Sales (35:50) Converting Cold Prospects Into Loyal Customers (40:47) Using Books as Brand-Building Marketing Tools (44:52) Creating Demand With Smart Offers Dan Henry is a digital marketing entrepreneur, founder of GetClients.com, and Wall Street Journal bestselling author of Digital Millionaire Secrets. He has built several high-revenue online businesses by teaching entrepreneurs how to craft compelling personal brands, structure high-converting presentations, and scale through automated marketing. Dan's content, storytelling, and sales frameworks have helped thousands of business owners generate millions. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Dan's Book, Digital Millionaire Secrets: bit.ly/DigitalMilli  Extreme Ownership by Jocko Willink: /bit.ly/EOwnership  The One Thing by Gary Keller: bit.ly/The-ONEThing  The Subtle Art of Not Giving a F*ck by Mark Manson: bit.ly/-TSAONGAF  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Marketing Podcast 

    Thrivetime Show | Business School without the BS
    Wikipedia | The Wikipedia Founder Jimmy Wales Shares | How Jimmy Whales Founded Wikipedia At Age 32 & How He Scaled It + The Seven Rules of Trust: A Blueprint for Building Things That Last

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Dec 22, 2025 52:29


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    (Really) So Into You (Remix) | Brett Raio & Clay Clark

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Dec 22, 2025 2:00


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Jackassery | Learn How to Avoid the Self-Sabotaging Wealth-Destroying Disease Known As Jackassery + Celebrating Long-Time Clay Clark Client Success Stories Josh Spurrell CPA & Dr Breck Kasbaum

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Dec 22, 2025 139:25


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Lifetime Cash Flow Through Real Estate Investing
    How Capital Will Be Raised in 2026 (And Why Old Investors Will Lose) | Ep. 1,193

    Lifetime Cash Flow Through Real Estate Investing

    Play Episode Listen Later Dec 22, 2025 28:48


    Seth Greene is a leading authority on affiliate-driven business growth and the founder of 50 DREAM Affiliates, which he scaled to the Inc. 5000 list in 2023. He is the co-host of the Sharkpreneur podcast with Shark Tank's Kevin Harrington, ranked among the top business podcasts to listen to, and a nine-time bestselling author. Seth has been featured on NBC, CBS, Forbes, Inc, and CBS MoneyWatch, is the only person ever nominated three consecutive years for GKIC Marketer of the Year, and is a serial entrepreneur who has founded four successful companies.   Here's some of the topics we covered:   How Seth Built His Edge in Marketing and Business Growth How Seth Helps Investors Scale Faster Without Wasting Money The Sneaky Direct Mail "Ninja" Tactic That Still Crushes Turning Investors Into On Camera Brands Through Short Form Video What "Lumpy Mail" Is and Why It Gets Opened Every Time The Story Behind Seth's Connection to Kevin Harrington of Shark Tank Inside Seth's Proven System for High ROI Marketing Campaigns How Newsjacking Puts You in the Media Without Paying for Ads   To find out more about partnering or investing in a multifamily deal: Text Partner to 72345 or email Partner@RodKhleif.com    For more about Rod and his real estate investing journey go to www.rodkhleif.com   Please Review and Subscribe  

    The Home Service Expert Podcast
    Building Wealth Through Private Equity in Home Services with Richard Lewis and Adam Hanover

    The Home Service Expert Podcast

    Play Episode Listen Later Dec 22, 2025 74:41


    In this conversation, Richard Lewis and Adam Hanover, founders of Redwood Services, discuss their unique approach to private equity in the home services industry. They emphasize the importance of partnerships, culture, and a long-term investment strategy that prioritizes the growth and success of local businesses. The discussion covers their backgrounds, the philosophy behind their 'build to hold' strategy, and the significance of operational excellence and leadership in achieving sustainable growth. They also address the perception of private equity and the role of technology in enhancing business operations. 00:00 Introduction to Redwood Services and Its Founders 06:01 Adam Hanover's Background and Investment Philosophy 08:57 The Build to Hold Strategy in Private Equity 11:46 Partnerships and the Importance of Culture 14:56 Revenue Streams and Operational Excellence 20:55 Identifying Ideal Partner Companies 23:47 Economies of Scale vs. Local Management 32:47 Marketing and Customer Retention Strategies 38:57 Lessons Learned and Advice for New Entrepreneurs 42:08 The Role of Technology in Home Services 44:46 The Perception of Private Equity

    The Portrait System Podcast
    From Full Time Job To Successful Photography Business Within 1 Year with Damien Carter

    The Portrait System Podcast

    Play Episode Listen Later Dec 22, 2025 59:25


    Get a FREE Posing eBook from The Portrait System here: https://the-portrait-system.lpages.co/podcast-pose-funnel/Today, on The Portrait System Podcast, our guest is portrait & lifestyle photographer Damien Carter. Listen in as host Nikki Closser interviews Damien about how he built his business for success in less than a year after being laid off from his full-time job. Damien tells us all about how he keeps his prices high and clients coming back. If you're looking for inspiration this week, then this episode is for you!PODCAST LISTENER SPECIAL!! If you want to get started with the Portrait System, get a special discount using code “POD7” to get one month access for just $7 here https://theportraitsystem.com/pricing/IG https://www.instagram.com/theportraitsystem/YouTube https://www.youtube.com/c/theportraitsystemSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The CMO Podcast
    Joon Silverstein (Coach) | From Legacy to Cultural Icon: How Coach Won Gen Z

    The CMO Podcast

    Play Episode Listen Later Dec 22, 2025 53:48


    Very few brands have reinvented themselves as successfully, or as culturally, as Coach. On this week's episode, Jim sits down with Joon Silverstein, Chief Marketing Officer of Coach, to unpack the bold transformation behind one of fashion's most compelling modern growth stories. Coach is part of Tapestry, Inc., the New York–based global house of iconic accessory and lifestyle brands that also includes Kate Spade. This past fiscal year, Tapestry achieved a record $7 billion in revenue, driven largely by double-digit growth at Coach — a powerful signal of the brand's renewed momentum and relevance.Joon's impact at Coach spans more than a decade. She joined the brand in 2014 as SVP of Global Customer Experience, went on to lead digital, creative, sustainability, and North America marketing, and ultimately founded Coachtopia: Coach's groundbreaking circular sub-brand built with and for Gen Z. As we close out the year and head into the holiday season, this conversation feels especially timely. It's about courage, confidence, creativity, and what it really means to build brands — and careers — that stand for something meaningful.---Learn more, request a free pass, and register at https://www.iab.com/Promo Code for $500 off ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Grain Markets and Other Stuff
    Scott Bessent Retires from Farming + FBA Payment Estimates

    Grain Markets and Other Stuff

    Play Episode Listen Later Dec 22, 2025 13:25


    Joe's Premium Subscription: www.standardgrain.comGrain Markets and Other Stuff Links —Apple PodcastsSpotifyTikTokYouTubeFutures and options trading involves risk of loss and is not suitable for everyone.

    Go To Market Grit
    How Brands Stay Visible When AI Decides | Profound CEO James Cadwallader

    Go To Market Grit

    Play Episode Listen Later Dec 22, 2025 50:25


    What happens when AI becomes your most influential referrer?As consumers turn to ChatGPT for answers, James Cadwallader and his team at Profound help brands like Eight Sleep and MongoDB gain visibility and leverage inside AI models.On this episode of Grit, he explains why brand narrative has shifted away from content, and why Profound is scaling globally ahead of traditional SaaS timelines.Guest: James Cadwallader, co-founder and CEO of Profound and Ilya Fushman, partner at Kleiner PerkinsConnect with James CadwalladerX: https://x.com/thejamescad?lang=enLinkedIn: https://www.linkedin.com/in/jsca/​Connect with Ilya FushmanX: https://x.com/ilyafLinkedIn: https://www.linkedin.com/in/ilyafushman/Connect with JoubinX: https://x.com/JoubinmirLinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/Email: grit@kleinerperkins.comFollow on LinkedIn:https://www.linkedin.com/company/kpgritFollow on X:https://x.com/KPGrit​Learn more about Kleiner Perkins: https://www.kleinerperkins.com/

    PT Pintcast - Physical Therapy
    Why Your PT Marketing Isn't Working (And What to Fix)

    PT Pintcast - Physical Therapy

    Play Episode Listen Later Dec 22, 2025 63:47 Transcription Available


    In this episode, Jimmy talks with fractional healthcare marketing strategist Andrea Tager about why most physical therapy and healthcare content completely misses its mark. You'll learn how to craft messaging that resonates with the right person (hint: it's often not the patient), why demographics don't work in isolation, and what to do when your clinic's “reach” isn't converting to results.Topics Covered:Why visibility ≠ successThe danger of targeting “everyone”How to develop clear psychographic profilesCreating emotionally relevant content in healthcareExamples of content that converts (and doesn't)Guest: Andrea Tager???? LinkedIn: https://www.linkedin.com/in/andreatager/Sponsor Shoutouts:????️ Brooks IHL – Ready to level up clinically? World-class residencies, fellowships, and CE. ???? brooksihl.org????️ Empower EMR – Built by PTs, for PTs. Faster notes. Better flow. ???? empoweremr.com????️ US Physical Therapy (USPH) – Build your future in PT with mentorship and growth tracks. ???? usph.comPSA:Support kids through Go Baby Go and their ride-on mobility projects → Learn More

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    HIGH on Business
    311: My Crystal Ball Predictions for 2026

    HIGH on Business

    Play Episode Listen Later Dec 22, 2025 37:05


    As 2025 comes to a close, Kendra reflects on how quickly both life and business move—especially through the lens of becoming a parent—and uses that perspective to revisit her predictions for the year ahead. This episode sets the stage for what 2026 will require from health and wellness entrepreneurs as the market becomes more sophisticated and discerning.A central theme is the evolving role of AI. While AI tools can dramatically speed up work and support decision-making, Kendra makes it clear they won't replace human coaches. Real connection, expertise, and judgment remain the true differentiators in premium health services, with AI acting as an assistant rather than the authority.Ultimately, this episode offers a grounded roadmap for 2026—one that blends smart AI adoption, human connection, clear differentiation, and consistent visibility to build a sustainable, trusted business in an increasingly competitive space.In this episode you'll learn:Reflection on 2025 Predictions and AI in Health CoachingThe Growing Demand for High-Touch Programs Over Low-Ticket DIY CoursesImportance of Omnipresence and Decline of Generic Marketing TemplatesPredictions for 2026: Low-Ticket Role Shift and Influencer QualitiesNecessity of Proprietary Frameworks and Micro Moment Marketing in 2026  Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

    So, Here's the Thing with Laylee Emadi
    230: Instagram Marketing That Doesn't Feel Gross with Shannon McKinstrie

    So, Here's the Thing with Laylee Emadi

    Play Episode Listen Later Dec 22, 2025 30:24


    Instagram growth without the gimmicks? Yes, please. In this episode, Shannon McKinstrie brings a refreshing perspective to marketing, ditching the “hot take” culture and helping people show up online in ways that feel human, ethical, and effective. We dive into what types of posts convert, how to overcome content paralysis, and why the “rules” of […] The post 230: Instagram Marketing That Doesn't Feel Gross with Shannon McKinstrie appeared first on Laylee Emadi | Coach for Creative Educators.

    Future Commerce  - A Retail Strategy Podcast
    [DECODED] The Future of Omnimodal: When Commerce Unlocks New Opportunities

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Dec 22, 2025 45:14


    The brands that will thrive in the next era of commerce understand that context drives everything, from platform choice to storytelling and trust formation. As a result, success hinges on a brand's ability to serve customers across multiple contexts rather than controlling single experiences.For the season finale, Commerce CEO Travis Hess joins Phillip and Lindsay to explore what it means when "the customer is the channel." The conversation tackles designing for AI agents alongside humans, reaching customers across surfaces independent of purchase location, and balancing data-driven marketing with authentic storytelling. Travis shares why brands must embrace agentic commerce now, and the mindset shifts required for 2026, synthesizing the season's insights into actionable guidance.The Customer is the ChannelKEY TAKEAWAYSOmnimodal commerce shifts focus from channels to surfaces where customers engage across contexts.Design for agents, not just humans. Agentic intermediaries will shape future commerce experiences."The customer is the channel" requires reaching consumers wherever they want to engage.Balance data-driven performance marketing with authentic human storytelling to preserve brand equity.[00:37:35] "Brands need to go where their customers want to engage them across different surfaces—whether they're buying through that channel or it's influencing purchase through a different channel you may or may not own."[00:39:15] "Brands need to design for agents, not just humans and agent intermediaries. They're the ones who are going to show up and ultimately win. It's not like the old days, where we just assumed humans were coming to our channels."ibution and surface and signal more than probably the traditional commerce side."[00:33:55] "There's nothing more important than the brand, than the narrative, than the story, than the equity that is there. That is the power. I very much see that being controlled still by humans and maybe informed by AI."Associated Links:New Modes Research: How AI is Shaping New Commerce Contexts and ExpectationsCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Bridge the Gap: The Senior Living Podcast
    Zero-Click Discovery: The Future of Senior Living Marketing

    Bridge the Gap: The Senior Living Podcast

    Play Episode Listen Later Dec 22, 2025 12:08 Transcription Available


    In this episode of Bridge the Gap, Josh and Lucas sit down with Ashley Luchsinger of Aline at the LeadingAge conference in Boston to explore how AI and CRM innovation are reshaping senior living sales and operations. Ashley shares insights into Aline's evolving mission of “elevating aging,” driven by new leadership, a renewed focus on customer alignment, and the launch of a customer advisory board. The conversation dives deep into the concept of zero-click discovery, where prospects increasingly gather information through AI summaries before ever visiting a community's website. Ashley explains how this shift is changing the prospect journey, emphasizing quality over quantity of leads and the need for smarter follow-up strategies.This week we discuss: The role of customer advisory boards in product developmentZero-click discovery and AI-driven search behaviorHow AI is reshaping the senior living prospect journeyDriving ROI through smarter sales prioritizationBest practices for adopting new technology in senior livingMeet the Hosts:Josh CrispLucas McCurdyConnect with Our GuestAshley LuchsingerProduced by Solinity Marketing.Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of Bridge the Gap.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTok

    TwoBrainRadio
    40 Appointments, 32 Shows, 23 Sales: World-Class Gym Funnels

    TwoBrainRadio

    Play Episode Listen Later Dec 22, 2025 17:09 Transcription Available


    Most coaching gyms add just five clients a month—but the world's best fitness facilities are consistently adding more than 20 with stellar sales systems.In this episode of “Run a Profitable Gym,” Chris Cooper analyzes the data behind top-performing marketing funnels, and he reveals which tactics landed these owners on our Top 10 leaderboards, from instant lead follow-up to simplified booking procedures, consistent organic marketing, airtight lead nurture and sales practice reps.You'll also learn how mentors help gym owners identify weak spots in their funnels and tighten their systems so they can add large numbers of ideal clients month after month.Tune in to discover exactly how elite gyms around the world are generating more leads, booking more appointments, increasing show rates and closing more high-value sales.Get Coop's “Generate 30 New Leads in 30 Days” guide in Gym Owners United, linked below. LinksGym Owners UnitedBook a Call1:49 - Marketing and sales leaders7:33 - Strong systems10:37 - Lead nurture11:49 - Events and niches13:00 - Consistency and tracking metrics

    MakingChips | Equipping Manufacturing Leaders
    At the Boring Bar: Rare Perfection, Real Talk, and the Systems That Separate Top Shops, 500

    MakingChips | Equipping Manufacturing Leaders

    Play Episode Listen Later Dec 22, 2025 110:35


    Some episodes are planned. Others are produced. And then there are episodes like this one—where the setting, the people, and the moment all collide into something memorable. For the 500th episode of MakingChips, the team gathered once again At the Boring Bar for an unfiltered, bourbon-fueled roundtable with leaders from across the manufacturing ecosystem. Recorded live at Roush Yates Manufacturing Solutions during the Top Shops Conference in Charlotte, this special annual episode brings together shop owners, executives, advisors, and industry partners for the kinds of conversations that usually happen after the microphones are turned off. The drinks are poured, the guardrails come down, and the real stories start to flow. What emerges is an honest discussion about what truly separates top-performing shops from the rest. Not hype. Not buzzwords. But culture, systems, communication, and the discipline to do the hard things consistently—especially when cash flow is tight, customers are demanding, and complexity is rising. From benchmarking through the Top Shops survey to navigating OEM power dynamics, cash flow strain, customer communication, and the maturity of manufacturing as an industry, this conversation reflects how far the industry has come—and how far it still needs to go. Along the way, there are laughs, sharp takes, personal stories, and more than a few lessons earned the hard way. This is At the Boring Bar. And for Episode 500, it's exactly where the MakingChips conversation belongs. Segments (0:00) Setting the scene at Roush Yates Manufacturing Solutions during Top Shops (1:47) Introductions from shop leaders, OEMs, advisors, and industry partners (6:14) What actually separates Top Shops from the middle of the pack (10:15) Core values, culture, and leadership maturity (15:57) IMTS, trade shows, and the pressure to bring something new (22:06) Marketing, differentiation, and industry buzzwords (26:00) AI, automation, and separating real value from hype (31:51) Cash flow realities and long payment terms (37:15) OEM power dynamics and positioning as a second source (45:57) Communication as a competitive advantage (55:40) Systems, standards, and operational discipline (1:02:10) Data visibility, professionalism, and rising expectations (1:12:45) Scaling culture, teams, and leadership (1:26:45) Developing people and building trust (1:37:15) Industry maturity and cross-industry learning (1:47:45) Final reflections from At the Boring Bar Resources mentioned on this episode CliftonLarsonAllen (CLA) Top Shops IMTS 2026 Methods Machine Tools Connect With the Guests/Hosts Isaac Burton Jason Davis Nick Goellner Mike Payne Paul Van Metre Jamie Marzilli Leslie Boyd Jon Star Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube

    On Brand with Nick Westergaard
    Marketing's Most Human Moment Is Now

    On Brand with Nick Westergaard

    Play Episode Listen Later Dec 22, 2025 33:55


    What if the future of marketing is a lot more human than we think? Today's guest, Mark Schaefer, has been shaping that future for decades — and he was actually on this show ten years ago. So this is part reunion, part masterclass. Mark's a futurist, bestselling author, Rutgers faculty member, and Drucker-trained strategist whose ideas guide brands from Adidas to the U.S. Air Force. His ten books and his top-ranked show The Marketing Companion have become industry staples. He's also a longtime friend who somehow manages to push your thinking and make you laugh at the same time. What You'll Learn in This Episode Why the future of marketing belongs to the most human companies, not the most automated ones How AI can scale trust, creativity, and teaching without killing the brand When removing friction actually damages customer relationships Why curiosity is becoming the most important career skill in the AI era How marketers must act as brand defenders when technology pushes too far Episode Chapters (00:00) Reunion and why this moment matters (02:00) Why this is the most amazing — and unsettling — time in marketing (04:20) Scaling humanity with AI and the MarkBot experiment (07:30) The most human company wins (and what that really means) (10:40) When AI goes too far and brands lose trust (12:30) Harley-Davidson, friction, and knowing your customer deeply (17:00) Curiosity as a career strategy in an AI world (27:00) The brand that made Mark smile About Mark Schaefer Mark Schaefer is a globally recognized futurist, keynote speaker, educator, and bestselling author. With more than 30 years of experience in marketing, PR, and global sales, he has advised organizations ranging from startups to Adidas and the U.S. Air Force. Mark studied under Peter Drucker, teaches in Rutgers University's graduate program, and holds seven patents. He is the author of ten influential books used at universities worldwide and the host of the top-ranked podcast, The Marketing Companion. Known for blending sharp insight with humanity and humor, Mark's work helps leaders navigate what's next without losing what matters. What Brand Has Made Mark Smile Recently? Mark couldn't stop smiling about Nutter Butter — a once-forgotten cookie brand that decided to go full weird. By embracing surreal, chaotic, almost inexplicable short-form videos, the brand ditched boring category conventions and leaned into creativity with nothing to lose. The result? Tripled sales and a case study in what happens when brands stop playing it safe and start being interesting. Resources & Links Connect with Mark on LinkedIn. Check out his website, BusinessesGrow. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

    The Fitness Business School with Pat Rigsby
    Fitness Business School - 650 - The Shift You Must Make in Your Business

    The Fitness Business School with Pat Rigsby

    Play Episode Listen Later Dec 22, 2025 10:41


    Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- The Biggest Shift to Elevate Your Business Success in 2026 In this episode, Pat RIgsby discusses a significant shift he's made in his business approach, moving from trying to rescue struggling individuals to partnering with those who have a strong foundational skill set. He shares his professional journey from being a college baseball coach to a business owner and coach, emphasizing the importance of selecting clients and partners who are ready and willing to achieve their goals. He outlines how this strategy has led to more enjoyable and successful collaborations and encourages business owners to adopt a similar mindset for better results. 00:00 Introduction and Personal Backstory 00:41 Financial Struggles and Empathy 01:43 Recognizing the Right Clients 03:09 Building a Strong Foundation 05:27 The Importance of Collaboration 06:18 Client Attraction and Marketing 07:59 Conclusion and Future Goals

    We Don't PLAY
    Stewart Cohen: Cutting Through the Noise with Credibility & Building a Lasting Business

    We Don't PLAY

    Play Episode Listen Later Dec 22, 2025 26:19


    In this episode, we sit down with a top entrepreneur and filmmaker Stewart Cohen, an expert and business owner of nearly 20 years, to unpack how to build genuine credibility and lasting success in an age of overwhelming digital noise ("cyber noise").Stewart shares timeless principles from his entrepreneurial journey, shaped by a family legacy of business ownership, and contrasts the foundational strategies of the past with the unique challenges of today.Stewart argues that in a world where “social media lies, websites lie,” the most valuable currency is in-person credibility. He provides a masterclass in turning client relationships into your most powerful marketing engine and explains why protecting your audience's attention is the ultimate business discipline.

    The Practice of Therapy Podcast with Gordon Brewer
    How AI Can Transform Private Practice Marketing | Greg Goodman | TPOT 413

    The Practice of Therapy Podcast with Gordon Brewer

    Play Episode Listen Later Dec 22, 2025 40:20


    I am so excited for today's episode because we're diving into one of the most transformative tools in private practice right now: AI. And joining me is someone who has been living at the intersection of mental health, creativity, and digital marketing for nearly two decades—Greg Goodman of Goodman Creatives. Greg isn't a therapist, but his story is rooted deeply in the world of mental health. Inspired by his father's work as a clinician, he built a career helping therapists share their voice, grow their practices, and create meaningful impact through smart, authentic marketing. Today, he runs an international creative agency that exists to support helpers—and now he's leaning all the way into how AI can make marketing more accessible than ever. In our conversation, Greg and I talk about the real, practical ways therapists can use AI to save time, generate powerful copy, create content with confidence, and stand out in a growing field. We also explore the ethical concerns around AI, the importance of keeping our humanity in the process, and how to train AI to actually sound like you. If you've been curious—or even hesitant—about how AI fits into your private practice, this episode is going to open your eyes to what's possible. Greg brings a blend of heart, tech wisdom, and decades of industry experience, and I can't wait for you to learn from him. Resources Mentioned In This Episode  Read the show notes here Watch on YouTube  Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Profit First for Therapists Workbook Meet Greg Goodman Greg Goodman is a marketing and web design expert with two decades of experience helping therapists grow thriving practices. With a deep understanding of the mental health industry, Greg specializes in creating authentic, client-centered marketing strategies that resonate with both therapists and the people they serve. His passion for visual storytelling plays a key role in his work, as he believes powerful imagery can make a therapist's message more relatable and emotionally impactful. Driven by a calling to "help the helpers," Greg's dream is to positively impact the mental health of more than 1,000,000 people around the world. As the founder of Goodman Creatives, he combines artistry and strategy through thoughtful web design, empathetic copywriting, ethical AI, and photographic storytelling—helping therapists feel confident, reduce overwhelm, and build practices that thrive long term. Website Facebook Instagram  

    Content, Briefly
    The 7—no, 8!—Skills Content Marketers Need to Thrive

    Content, Briefly

    Play Episode Listen Later Dec 22, 2025 45:08


    In this episode of Content, Briefly, Jimmy, Chloe, and Eric share updates from their new and evolving roles, reflecting on onboarding, shifting responsibilities, and the importance of deeply understanding your product and customers before diving into execution.They then dig into the skills content marketers need today, revisiting seven core fundamentals — from writing and storytelling to organization, empathy, and getting things done — and exploring how those skills are changing in an AI-driven world. The conversation covers AI experimentation, workflow design, and tool adoption, along with the realities of fatigue, forced usage, and learning curves.With real-world examples from in-house teams and solo marketers, this episode offers a practical, grounded look at how content marketers can adapt, stay effective, and build durable skills without losing what makes their work human.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Superpath's Blog Post on The 7 Skills That Help Content Marketers Thrive at Work:https://www.superpath.co/blog/the-7-skills-that-help-content-marketers-thrive-at-workThe 8th Skill: https://www.superpath.co/blog/ai-in-2026************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

    Entrepreneurs on Fire
    NFT Marketing on FIRE with Arvin Khamseh: An EOFire Classic from 2022

    Entrepreneurs on Fire

    Play Episode Listen Later Dec 21, 2025 32:00


    From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Arvin Khamseh is one of the foremost thought leaders in NFTs, consulting over 400 NFT brands. Some of the notable sold-out projects include Sands Vegas Casino Club, Women of Crypto WOC and Froggos. Top 3 Value Bombs 1. NFTs could be a moment of time, an artwork, audio, an image, and essentially anything registered in the blockchain as a piece of property that you can own, sell, or benefit from the value of it going up. 2. The major component of advertising when it comes to NFTs is understanding who you're targeting. 3. People don't think about the offers that they have in their utilities. Think about how everything you do and everything you offer impacts your project as a whole. This number 1 NFT Mastermind gives you an unfair advantage over your competition - Sold Out NFTs Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Intuit QuickBooks - Transform your cash flow and your business. Check out QuickBooks Money Tools today. Learn more at QuickBooks.com/money. Terms apply. Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services. Bit IRA - Now might be a great time to convert your IRA or 401(k) to Bitcoin with the help of BitIRA. Go to BitIRA.com/JLD.  

    More than a Few Words
    Cut Through the Noise: Finding Clarity in Your Marketing | Orly Zeewy | 1180

    More than a Few Words

    Play Episode Listen Later Dec 21, 2025 11:01


    Ever feel like your marketing message is shouting into a crowded room? Every day, your customers are bombarded by thousands of messages—from family, friends, and brands all vying for their attention. So how do you make yours stand out? I chatted with Orly Zeewy, a speaker, educator, and facilitator of those “aha” light bulb moments, about one of my favorite topics: clarity. Orly helps entrepreneurs turn fuzzy ideas into sharp, memorable messages that connect and convert. As she put it, “What's clear for you is not necessarily what's clear for the person you're speaking to.” And that's the heart of the problem—most of us start by explaining what we do, when we should be showing people why it matters to them. We explored how clarity isn't just a nice-to-have. It's what helps people remember you long after they scroll past. And, Orley reminded me, true clarity starts with understanding who your message is for and what they actually need. Here are a few takeaways from our conversation: Start with your audience. Everyone says they market to “anyone,” but that's a fast track to blending in. Get clear about who really needs what you offer. Fix your elevator pitch. Stop saying what you do and start saying what problem you solve. “I design websites” doesn't stick—but “I turn fuzzy content into clear messages that cut through the noise” sure does. Own your superpower. Women especially tend to undervalue what comes naturally to them. Just because it feels easy doesn't mean it isn't valuable. Avoid being a hammer looking for a nail. When you don't define your audience, you end up marketing to everyone—and connecting with no one. If you've ever felt like your message gets lost in the noise, this episode will help you find your voice, sharpen your story, and finally get your marketing to click.  Because let's face it—when you make the fuzzy clear, everything else just falls into place. About Orly Orly Zeewy is an author, speaker, educator, and a facilitator of lightbulb moments. Her superpower? She makes fuzzy clear. She helps entrepreneurs clarify and communicate their zone of genius, so they can attract more of their ideal clients and go from invisible to memorable in 3 weeks. She has lectured at Wharton and taught in The Close School of Entrepreneurship at Drexel University, and the University of Pennsylvania. Her book: Ready, Launch, Brand: The Lean Marketing Guide for Startups was published in 2021 and was endorsed by Seth Godin. Her new book: Why NOT Me? The Female Guide for Entrepreneurship will be published in Q1 2026. Learn More:  https://www.linkedin.com/in/orlyzeewy/ https://www.youtube.com/@orlyzeewy https://bit.ly/readylaunchbrand (to purchase my book) About the Show More than a Few Words is a bite-sized podcast that cuts through the noise and delivers actionable marketing ideas, with no fluff and no jargon. Listen in as marketing pros swap real stories, smart strategies, and painful lessons as we discuss what's hot, what's not, and what went wrong If you live and breathe campaigns, content, and creativity, this is your space for practical advice, strategy and inspiration.    

    Rhee Gold's DanceLife
    Happy Holidays from Rhee & Stacey!

    Rhee Gold's DanceLife

    Play Episode Listen Later Dec 21, 2025 19:52


    In this special holiday episode of Rhee Gold’s DanceLife Podcast, Rhee Gold and Stacey Morgan slow things down to reflect on the year that was — and the memories that truly matter. From unforgettable career highlights (including tap dancing with Hugh Jackman!) to meaningful moments at events like Dancers Against Cancer, Rhee and Stacey share what stood out most over the past 12 months and why taking time to reflect is just as important as moving forward. The conversation weaves through holiday traditions, travel plans, family time, and the realities of being a dance studio owner who is always “on.” Stacey opens up about why the beach is her place to reset and simply be herself, while Rhee shares his love of long drives, country music, and heading home for Christmas — plus a few confessions about snooping for presents as a kid. They also talk downtime (or the lack of it), background noise vs. music, Netflix habits, and yes… Ted Lasso makes another appearance. Most importantly, this episode is a reminder to pause, breathe, and truly enjoy the journey — especially during the holidays. It’s about creating lifetime memories, embracing fresh starts, and giving yourself permission to rest before the new year begins. ✨ Whether you’re a dance teacher, studio owner, or simply someone who needs permission to slow down, this episode is your invitation to reflect, reset, and move into the new year with gratitude and intention.See omnystudio.com/listener for privacy information.

    Apparel Success
    14 Things You MUST Do When Starting a Clothing Brand

    Apparel Success

    Play Episode Listen Later Dec 21, 2025 18:32


    If you're serious about starting a clothing brand, streetwear brand, or apparel business — this video walks you through the exact 14 things you MUST do from day one to actually get sales and avoid the mistakes that kill most new brands.Make Designs (with discount)

    The Smart 7
    The Sunday 7 - Meet NASA's new boss, why you might be heading to the 3D printer for a snack, and Will Guyatt's Christmas recommendations

    The Smart 7

    Play Episode Listen Later Dec 21, 2025 19:14


    The Smart 7 is an award winning daily podcast, in association with METRO that gives you everything you need to know in 7 minutes, at 7am, 7 days a week...With over 19 million downloads and consistently charting, including as No. 1 News Podcast on Spotify, we're a trusted source for people every day and the Sunday 7 won a Gold Award as “Best Conversation Starter” in the International Signal Podcast Awards If you're enjoying it, please follow, share, or even post a review, it all helps...Today's episode includes the following guests:Jared Isaacman - New NASA Administrator, former pilot, a Fintech billionaire, and the first non professional astronaut to complete a space walkAshley Korzun - Senior Tech Lead for Retropropulsion and Plume Surface Interaction at the NASA Langley Research CentreMajor Tim Peake CMG - Retired British astronautWIll Guyatt - The Smart 7's Tech Guru Silvia Massa - Head of the Italian Government's ENEA Agriculture Research Lab Ermannao Petricca - Director of ELThubDr Gideon Meyerowitz-Katz - Specialist in diabetes self management application and chronic disease management, he's also creator of the “Health Nerd” blogElon Musk - Former Civil servant and Founder of Neuralink Jack Bloomfield - Head of Marketing at X Ray GlassFather Jose Francisco Syquia - Director of the Archdiocese of Manila's Office on ExorcismGuillermo Del Toro - Filmmaker and Director of “Frankenstein”Joseph Gordon Levitt - Co Founder the Creative Coalition on AI Paul W Fleming - General Secretary of Equity in the UK Modar Alaoui - American venture capitalist, Entrepreneur and the founder of the Humanoid SummitContact us over @TheSmart7pod or visit www.thesmart7.com or find out more at www.metro.co.uk Presented by Ciara Revins, written by Liam Thompson, researched by Lucie Lewis and produced by Daft Doris. Hosted on Acast. See acast.com/privacy for more information.

    Under the Influence from CBC Radio
    Cannabis Marketing

    Under the Influence from CBC Radio

    Play Episode Listen Later Dec 20, 2025 27:07


    This week, we go one toke over the line and look at the emerging world of cannabis marketing.We start with the question - just how does a plant become illegal?We'll explore the history of cannabis.We'll talk about which celebrities have their own brands (Hello Willie Nelson!)Which high-end retail stores are now selling expensive cannabis paraphernalia.And which non-cannabis businesses are seeing a surprising uptick in sales - like fertilizer companies and fast-food restaurants. Hosted on Acast. See acast.com/privacy for more information.

    The Maximum Lawyer Podcast
    The Hiring Red Flag Most Leaders Miss at First Glance

    The Maximum Lawyer Podcast

    Play Episode Listen Later Dec 20, 2025 16:23


    Watch the YouTube version of this episode HEREAre you a firm owner struggling with hiring top talent? In this episode, Tyson shares a personal story about hiring and professionalism. Tyson encourages listeners to look beyond surface-level traits and trust their intuition, highlighting that true professionalism is revealed in small, everyday actions.After buying a new car, Tyson provides some insights on first impressions for the hiring process. When Tyson called the dealership, he encountered an individual who had amazing phone training. This individual asked him all the right questions, anticipated his answers and overall showed Tyson what smooth, client interactions can look like. After receiving a text from this person asking about a job at his firm, Tyson reflects on professionalism and what to look for when hiring good talent.When it comes to hiring for a firm, it is important to assess fit and look at certain qualities in a candidate. When looking to hire, sometimes you might find someone that checks all of your boxes and might actually be a really good fit. But, it is important to find someone that takes it to the next level. To determine this, you look at those deeper qualities. Do they have the character needed to do well and represent your firm well? This might be the most important quality, so if someone does not have it, you need to re-evaluate.Take a listen!4:12 Reflection on First Impressions and Hiring Process5:42 Cialdini's Principle and Breach of Professionalism10:21 Employer-Employee Relationship and Professional Courtesy12:29 Timing and Judgment in Professional Interactions15:43 Assessing Fit and Deeper Qualities in HiringTune in to today's episode and checkout the full show notes here. 

    Freaky Geeks' Podcast
    Episode 182: The Dark History of DARE: How Anti-Drug Education Became Police Marketing

    Freaky Geeks' Podcast

    Play Episode Listen Later Dec 20, 2025 55:01


    From lion mascots to graduation ceremonies, DARE shaped childhoods across America. But behind the nostalgia is a story of failed drug policy, public-relations panic, and police branding aimed at kids. This episode traces how DARE spread, why it endured, and what it was really selling. 

    Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition
    The Rebrand: Why I Killed "Marketing for Ecommerce" & What Comes Next | Ep 123

    Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition

    Play Episode Listen Later Dec 20, 2025 8:48


    Marketing for Ecommerce is dead. Long live Found Revenue. Welcome to the new era of the show. After a hiatus, I'm back—but the generic marketing advice is gone. In this short announcement episode, I explain exactly why I killed the old show and what you can expect from Found Revenue moving forward. This isn't about Amazon tips, Etsy hacks, or chasing the latest TikTok algorithm. This is for Shopify founders who want to build a serious, predictable sales channel—not just a pretty website. In this episode: The Pivot: Why broad e-commerce advice fails and why we are going all-in on Shopify growth. The "Found Revenue" Philosophy: How to find the hidden money leaking out of your business before you spend another dollar on ads. What to Expect: Weekly episodes on offer creation, conversion rate optimization (CRO), unit economics, and building systems that scale without the rollercoaster. I'm Bryan Bowman—former consulting actuary and founder of FoundRev.com. My brain lives in risk, return, and data, not hype. If you are ready to stop guessing and start engineering growth based on math and metrics, you're in the right place. Subscribe now to catch the first official episode dropping soon. Mentioned in this episode: FoundRev.com

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
    Your first move to prepare for the Direct-to-Agent era

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Play Episode Listen Later Dec 20, 2025 2:50


    AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning frameworks for the "breathtaking" speed of AI-first discovery and competitive distribution strategies, including Walmart's partnership with ChatGPT to leverage their price optimization advantage in AI-mediated commerce.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Web3 with Sam Kamani
    336: BeToken's Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M

    Web3 with Sam Kamani

    Play Episode Listen Later Dec 20, 2025 25:21


    In this episode, I'm joined by Albert Prat, founder of B Brands and BeToken.Albert runs five profitable e-commerce brands doing ~€20M/year, and is tokenizing company equity under European regulation to raise capital, grow inventory, and expand into bigger markets like Germany. We also talk loyalty/community tokens, e-commerce growth levers, and what it takes to compete on delivery speed and supply.Key Timestamps[00:00:00] Intro: BeToken + €20M/year e-commerce brands [00:01:00] Albert's background and the five brands [00:02:00] Why tokenize equity: inventory + growth capital [00:04:00] Primary market now, secondary market coming [00:07:00] Utility token idea: community + rewards across brands [00:08:00] Lockups, liquidity pool, and investor protections [00:10:00] Onboarding: custodied wallets + KYC [00:13:00] Growth plan: stock, Germany, direct website sales [00:16:00] Marketing that works: influencers for fitness brands [00:18:00] E-commerce trends: speed, logistics, competition [00:21:00] 2026 roadmap: raise, list, expand, grow revenue [00:23:00] Targets: €35M next year, €100M longer termConnecthttps://betoken.io/https://x.com/betoken_iohttps://x.com/betoken_globalhttps://www.linkedin.com/in/albert-prat-asensio-29980b68/https://x.com/AlbertP0170DisclaimerNothing mentioned in this podcast is investment advice and please do your own research. It would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.Get featuredBe a guest on the podcast or contact us – https://www.web3pod.xyz/

    The Intuitive Customer - Improve Your Customer Experience To Gain Growth
    Are Your Salespeople Sabotaging Your Customer Experience?

    The Intuitive Customer - Improve Your Customer Experience To Gain Growth

    Play Episode Listen Later Dec 20, 2025 26:31


    Sales and Customer Experience—two critical functions that should work together, but too often operate at odds. This week, Colin and Ryan explore how traditional sales tactics can undermine long-term loyalty and create organisational silos. They share personal stories (including Colin's car-buying nightmare) and practical advice for aligning sales with your desired customer experience. If you want to sell AND build trust, this episode is for you. Best Quote of the Episode: "If you can't proudly stand behind the experience you're creating, you've got a problem." — Colin Shaw Key Takeaways: ✅ Traditional closing techniques can damage trust, even when they maybe effective ✅ Sales incentives often conflict with customer experience goals ✅ Leadership must deliberately define the experience they want to deliver ✅ Culture matters: a sales-first mentality breeds silos and resentment ✅ Aligning sales and CX is essential for long-term success, not just short-term gains

    LE BOARD
    6/6

    LE BOARD

    Play Episode Listen Later Dec 20, 2025 11:38


    Tu es freelance, tu touches à tout, tu as plein de compétences, mais aucune ne t'apporte la majorité de ton chiffre d'affaires ? Tu as l'impression de te disperser, de bricoler, d'enchaîner des bouts de missions par ci par là ?Dans cette mini-série très spéciale, je donne la parole aux incubés de l'Incubateur Solopreneur pour qu'ils te racontent leur transformation et les résultats concrets obtenus grâce au programme.Pour cet épisode, je reçois Florie Armbruster, freelance hyper polyvalente et compétente qui s'est spécialisée dans l'accompagnement des entrepreneurs pour créer leur offre signature. En un an dans l'Incubateur, elle a structuré son activité et lancé sa première masterclass avec succès.On parle ensemble de son parcours :

    YAP - Young and Profiting
    Hala Taha: How Life's Hardest Moments Can Spark Business Breakthroughs | Entrepreneurship | 7 Years of YAP

    YAP - Young and Profiting

    Play Episode Listen Later Dec 19, 2025 46:09


    When Hala Taha lost her father to COVID-19, she realized she wasn't honoring his legacy by playing small. Grief became the catalyst that pushed her to stop treating entrepreneurship as a side hustle and fully commit to her vision. After hitting six figures month after month, she quit her corporate job at Disney and launched YAP Media full-time. In this special 7 Years of YAP series, Hala joins Jack Wagoner on The Grateful Podcast to share how she found clarity in one of the worst years of her life. She also breaks down how she built a top entrepreneurship podcast and her strategies for building a personal brand in today's era of creator entrepreneurship. In this episode, Jack and Hala will discuss: (00:00) Introduction (02:09) Turning Tragedy Into Business Success (07:03) Finding Purpose Through Her Father's Legacy (11:00) Why Building a Personal Brand Matters (18:25) The Value of Mentorship for Entrepreneurs (24:25) Balancing Ambition with Gratitude (28:23) AI's Impact on Authenticity (33:02) The Law of Attraction and Taking Action Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    The Grateful Podcast by Jack: bit.ly/TGP-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Online Business, Solopreneur, Networking

    Dinner with Racers
    Ep.311 – Brian Beierwaltes

    Dinner with Racers

    Play Episode Listen Later Dec 19, 2025 72:39


    Put simply, Brian Beierwaltes is the boss! His technical title is Head of Marketing at Continental Tire, but as far as DwR is concerned, he's the guy. Don't be fooled though, Brian is also a racer. A club racer way before he ever joined Continental, Brian eventually went to IMSA and their marketing department, ultimately […]

    Mind Over Macros
    Coaches Compass: The One Thing That Makes Or Breaks Your Business

    Mind Over Macros

    Play Episode Listen Later Dec 19, 2025 27:46


    In this episode of the Coaches Compass, Mike explains the one key ingredient that makes or breaks your coaching business. If you nail this part, everything works. If you swing and miss on this part, everything fails. Find out what it is by tuning in. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

    The Portrait System Podcast
    How Ivan Weiss Infuses Uniqueness & Creativity Into His Headshots (Re-Release)

    The Portrait System Podcast

    Play Episode Listen Later Dec 19, 2025 57:11


    Get a FREE Posing eBook from The Portrait System here: https://the-portrait-system.lpages.co/podcast-pose-funnel/On today's special re-release of The Portrait System Podcast, our guest is portrait photographer Ivan Weiss. Listen in as host Nikki Closser interviews Ivan about his process, his business and how he infuses creativity and uniqueness into his headshot sessions. If you're looking for inspiration this week, then this episode is for you!PODCAST LISTENER SPECIAL!! If you want to get started with the Portrait System, get a special discount using code “POD7” to get one month access for just $7 here https://theportraitsystem.com/pricing/IG https://www.instagram.com/theportraitsystem/YouTube https://www.youtube.com/c/theportraitsystemSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Frame Your Way to Five Figures Photography Podcast
    What I'd Do Differently If I Wanted More Bookings This January (30 Day Marketing Challenge)

    Frame Your Way to Five Figures Photography Podcast

    Play Episode Listen Later Dec 19, 2025 4:05


    Hey friend—this is a quick bonus episode, and I'll keep it short and to the point.If you're listening to this and thinking, “January is usually slow for me” or “I really want this year to be different in my business,” I made something specifically for you.Then it's time to join the free 30 Day Marketing Challenge kicking off January 2nd, 2026. You can sign up here.  ________________________________________________________________________________________Start the new year strong with my 30-Day Marketing Challenge for Photographers! We kick off on Friday January 2nd. Each day, you'll get a quick marketing action to help you get seen, book more clients, and build momentum — all sent straight to your inbox. Sign up here - https://brookejefferson.com/challenge

    Local SEO Tactics and Digital Marketing Strategies
    Fractional CMO Secrets: Streamline Your SEO & Marketing with Joshua Altman

    Local SEO Tactics and Digital Marketing Strategies

    Play Episode Listen Later Dec 19, 2025 51:31


    How Fractional CMOs Drive Results With Messaging, Media, and Momentum In this episode of Local SEO Tactics, Bob sits down with Joshua Altman, Managing Director at Beltway Media and a seasoned fractional CMO, to unpack the real-world strategies businesses can use to streamline their marketing. Whether you're a founder juggling operations and outreach, or a startup team struggling to gain traction, Joshua shares actionable insights on messaging, media strategy, and why fractional leadership might be the game-changer your business needs. Learn how to build brand trust, navigate SEO and paid ads, and scale your visibility without blowing your budget. What You'll Learn  Why a fractional CMO might be the smartest hire for your growing business How to repurpose content across platforms for maximum exposure Real-world SEO and media strategies that actually drive visibility Tired of trying to "do it all" in your business? Learn how a fractional marketing expert like Joshua Altman can help you lead with strategy, not stress.

    MarTech Podcast // Marketing + Technology = Business Growth

    AI personalization crosses the line when customers can't understand why they're receiving specific treatments. Kathryn Rathje, Partner at McKinsey, explains how marketers often expose too much data instead of focusing on relevance. She discusses the value exchange principle for ethical personalization and why context matters more than data volume. The conversation covers dynamic billboard targeting, spectrum-based personalization approaches, and avoiding the "mad libs of data" trap that makes AI-driven outreach feel invasive rather than helpful.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Marketing Over Coffee Marketing Podcast
    Getting Beyond the Lies with Craig Jackson

    Marketing Over Coffee Marketing Podcast

    Play Episode Listen Later Dec 19, 2025


    In this Marketing Over Coffee: Craig talks about his new book that helps the loved ones of addicts understand their behavior Direct Link to File The book is now available to order – buy Getting Beyond the Lies here Going clean, and then becoming the decoder ring for the addict’s behavior Addiction as family disease […] The post Getting Beyond the Lies with Craig Jackson appeared first on Marketing Over Coffee Marketing Podcast.

    Future Commerce  - A Retail Strategy Podcast
    Predictions 2026: Prepare for the Age of Autonomy

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Dec 19, 2025 112:43


    Phillip and Brian forecast the year ahead, from Walmart becoming America's healthcare provider to prediction markets reshaping news, autonomous vehicles hitting critical mass, and the consumerization of everything. 2026 brings economic correction, political realignment, and consumers seizing control from institutions.Our Vision:Walmart will emerge as America's front-line health system through accessibility and affordabilityPredicted losers in 2026: Target, Family Dollar, and middle-class brick-and-mortar retailersSelf-sovereign health brands will win as consumers self-diagnose and optimizePrediction markets will replace traditional polls as the new pulse of public sentimentAutonomous vehicles will reach an inflection point with infrastructure support comingOpenAI will lose enterprise ground to Anthropic and Gemini as trust erodesEconomic correction will trigger a political anti-AI platform for midtermsCraft and analog work will become a cultural rebellion against synthetic content saturationKey Quotes:"2026 is the year that consumers and companies are shifting from relying on institutions to relying on themselves." – Phillip [00:06:21]"John Furner was the head of Sam's Club. You know who Sam's Club had to compete with? Costco. This is the guy who had to build a business that was up against the best business in the world and was successful at it." – Brian [00:12:26]"Walmart is that front door for most Americans because you can diagnose your own health issues...It's going to be the point of most convenience for you. It's also gonna be the place that's most affordable." – Phillip [00:16:22]"The consumerization of health care is the trend of the year." – Brian [00:16:52]"Brands dependent on borrowed authority—any brand whose legitimacy depends on that credentialed expert or an editor or celebrity or institutional validation rather than measurable outcomes will suffer." – Phillip [00:37:38]"We have become the United Pottersvilles of America. The idea that communities are at the center of things is the fairy tale." – Brian [00:53:16]Associated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Business Casual
    The Oscars Head to YouTube & Tesla Faces Sales Freeze Over Autopilot Marketing

    Business Casual

    Play Episode Listen Later Dec 18, 2025 27:55


    Episode 738: Today, Neal and Toby discuss the major media shift in Hollywood where the Oscars will start streaming on YouTube in 2029. Then, how the oil market is being impacted by the conflict between the US and Venezuela and why Tesla sales in California may be paused due to marketing surrounding their autopilot marketing. Finally Neal shares his favorite numbers from this week's news and the headlines you need to know to start your day.  Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Send us your questions for our special Mailbag episode!  Email: morningbrewdaily@morningbrew.com  IG: @MBDailyShow Visit public.com/morningbrew to learn more Paid endorsement. Brokerage services provided by Open to the Public Investing Inc, member FINRA & SIPC. Investing involves risk. Not investment advice. Generated Assets is an interactive analysis tool by Public Advisors. Output is for informational purposes only and is not an investment recommendation or advice. See disclosures at public.com/disclosures/ga. Past performance does not guarantee future results, and investment values may rise or fall. See terms of match program at https://public.com/disclosures/matchprogram. Matched funds must remain in your account for at least 5 years. Match rate and other terms are subject to change at any time. Watch Morning Brew Daily Here:⁠ ⁠⁠https://www.youtube.com/@MorningBrewDailyShow⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    The Goal Digger Podcast
    940: 10 Marketing Predictions for 2026 (That Won't Make You Want to Quit)

    The Goal Digger Podcast

    Play Episode Listen Later Dec 17, 2025 51:08


    When you read the title of this episode, you may have thought that I'm here to tell you about the next app you need to download or the algorithm hack you're already late to. But no… Goal Digger, I'm here to tell you what I'm seeing beneath the surface. The shifts that are happening whether we talk about them or not. The moves the sanest, smartest women I know are already making quietly. This isn't about keeping up. It's about seeing what's coming and deciding—on your terms—what you want to build toward. The future doesn't belong to the loudest or the busiest. It belongs to the women who built something they can actually sustain. Who chose presence over performance. Who said no to the parts of this that were slowly killing them. So let's talk about where we're headed. Not so you can add ten more things to your to-do list. But so you can exhale. So you can see what you've been feeling is not just you… It's the beginning of something new. Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/2026-marketing-predictions-for-small-business  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD.  Visit http://www.spectrum.com/freeforlife to learn how you can get Business Internet Free Forever. Experience the power of a Dell PC with Intel Inside®, backed by Dell's price match guarantee. Shop now at https://www.dell.com/deals. Your dream wardrobe's one click away. Visit https://www.revolve.com/goaldigger for 15% off your first order with code GOALDIGGER.