Podcast appearances and mentions of diana fryc

Diana Fryc is a Shameless Mom and stepmom who was raised by immigrant refugee parents. Her father is a holocaust survivor. Professionally, she is a marketing executive with 20 years of experience advising brands from Fortune 50 companies to start-ups on how to address their toughest growth challenges. As partner and CMO of branding firm Retail Voodoo, Diana uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined in every element of her work, Diana believes that business should be a force for good. She uses her networking superpowers to drive change in the food, beverage, and wellness industries - specifically in the areas of employment diversity, food equality, and the promotion of sustainable supply chain. She is also the founder and host of The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness. Listen in to hear Diana share:  How her work with Jane Goodall impacted her work and professional journey in a profound way Her experience being raised in the US by immigrant refugee parents and navigating being “in the middle” of so many aspects of her identity - not fitting in in many places and always feeling like an outsider The impact of learning her Dad was a holocaust survivor in her twenties How she has been able to use “finding common ground by acknowledging differences” as a superpower  How she has used her values and layered identities to build a company around her personal philosophy to “do good” What she loves and what she struggles with as a stepparent Her experience getting her MBA as a mom of a middle schooler and high schooler Links mentioned: Connect with Diana and follow her work: Retail-voodoo.com Diana's Podcast: Gooder Podcast  Diana on LinkedIn Retail Voodoo on LinkedIn Retail Voodoo on FB Diana on IG We love the sponsors that make this show possible! You can always find all the special deals and codes for all our current sponsors on our website: https://shamelessmom.com/sponsor Interested in becoming a sponsor of the Shameless Mom Academy? Email our sales team at sales@adalystmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Julie Gordon White is the founder and CEO MenoWell. She is a solution-driven individual who understands the struggles that come with food cravings and hormonal imbalances. Her personal experience inspired her to become an advocate for others facing similar challenges. Her company was recently recognized as one of Oprah's best menopause products, and she is an advocate for women in all stages of menopause. She also discusses the hidden world of menopause, the impact it has on women's lives and careers, and the importance of nutrition during this stage. Get ready for an episode filled with insights on women's health, entrepreneurship, and the power of embracing new opportunities. Stay tuned!Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSTaking a Chance and Overcoming PerfectionismMenopause and Aging Education and Business PerspectivesMenopause, Nutrition, and Cognitive HealthBuilding the Brand and Representing MenopauseMenopause as a Challenging ExperienceABOUT THE GUESTJulie Gordon WhiteCEO, Menowellhttps://www.linkedin.com/in/juliegordonwhite/CHAPTERS00:00 | Introduction05:22 | Weight Gain: Hormones and the Pandemic Connection07:59 | Embracing Confidence, Wealth, Aging, and Menopause10:20 | Breaking the Silence in Corporate Culture11:30 | Menopause Awareness: Bridging the Gender Gap15:01 | Early Approval for Plant-Based Solutions to Menopausal Symptoms17:32 | Elegantly Sized Fiber Bars with Low Calories21:49 | Media Spotlight: Your Trendy and Attractive Product22:52 | Embracing Change: How to Love Your Body at Any Age23:35 | Empowering Women through Real Images on Bossavares.com26:41 | Transformative Education in Business Ethics28:22 | MBA in Your Fifties: A Journey of Empowerment31:16 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.comThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

Join Diana Fryc on the latest episode of Gooder as she engages in a fascinating conversation with Beatrice Dixon, the remarkable CEO, co-founder, and chief innovation officer of The Honeypot Company. Beatrice's profound insights and personal experiences shed light on the significance of investing in one's work, cultivating meaningful relationships, and leveraging one's strengths. She delves into the rich African traditions of self-care, discusses the pervasive issue of medical racism, and passionately champions the core values of The Honeypot Company.The discussion covers a wide array of topics, ranging from menstrual conditions to the creation of safe spaces for open dialogues, ultimately highlighting the urgent need for change within the medical industry. Prepare to be inspired by Beatrice's extraordinary journey in establishing a highly successful wellness brand.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"Our strengths and burdens don't have to consume us. Take a break, honor traditions, and have important conversations.”- Beatrice Dixon"Success isn't defined by numbers. It's about having the right people in the room and learning from each other, regardless of the crowd size”- Beatrice Dixon"Teamwork and the contributions of every individual are the foundation of our success. From co-founders to team members, each person plays a crucial role in propelling us forward.”- Beatrice DixonKEY TAKEAWAYS:Importance of Investment and Belief from OthersRecognizing and Utilizing StrengthsImportance of Self-Care and BreaksAfrican Tradition of Natural Element Self-CareAddressing Medical Racism in African CommunitiesFinding Better Care through Black DoctorsImportance of Listening and Proper Care from DoctorsHoneypot's Approach to Body Positivity and Healthier ProductsLeading the Reclaiming Wellness CampaignCreating a Platform for Self-Care and EducationCombating Medical Racism through Self-CareVaginal Health Education and ConversationABOUT THE GUEST:Beatrice DixonCo-Founder & CEO of The Honey Pot CompanyLinkedin: https://www.linkedin.com/in/beatrice-dixon/Website: Honeypot CoCHAPTERS:00:00 | Introduction06:52 | Influencing Wellness: Beatrice Dixon's Journey11:20 | Vaginal Health and Human Wellness16:19 | The Honeypot Brand's Health-focused Approach19:25 | Reclaiming Wellness: Combating Medical Racism through Self-Care24:13 | Navigating Strengths, Burdens, and Self-Care in the Face of Medical Racism29:10 | Challenges with Uncaring Medical Providers and Seeking Change31:43 | Doctors Dismissing Menstrual Conditions: Frustration Arises36:53 | Friend Discovers Precancerous Tumors with Black Doctor's Help42:10 | Exploring Functional Medicine, Resources, and Options44:58 | Taking Care: Doctor Visits and Hydration48:47 | Emphasizing Body Wellness: The Vagina Wellness Brand53:02 | Celebrating Beautiful Relationships Across Identities56:35 | Seizing Opportunities in Small Crowds59:18 | Discover Honeypot Co. Products On-Site or Online01:00:09 | OutroThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

In this episode of Gooder, host Diana Fryc talks to Jennifer Ross, co-founder and co-CEO of Swoon, a line of zero sugar lemonades and teas. Jennifer shares how their company pivoted during the pandemic to create a new product line and the challenges and successes they faced while expanding distribution. She discusses the importance of providing healthier drink options and the impact it can have on people's health. The episode also delves into their collaboration with the iconic brand Barbie and the lessons they learned. Jennifer offers tactical advice on listening to customers and being open to feedback, which led to the creation of Swoon Syrup, a monk fruit-based simple syrup that is 200 times sweeter than sugar but without any glycemic impact. This conversation explores the complex process of creating a health-focused business and the importance of adapting to different ways of working.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"Our aim was to craft a beverage that wasn't just for diets or diabetics, but rather a delightful, natural, and sugar-free option that everyone could enjoy. -”Jennifer Ross"Prioritize listening to your customers and fearlessly make adjustments to exceed their expectations-”Jennifer Ross“We overcame challenges and reaped the rewards. Looking back, those obstacles were the catalyst for our successful product line."- Jennifer RossKEY TAKEAWAYS:Pandemic Pivot: Swoon's Drink AdaptationCrafting Healthier Beverage OptionsEnhancing Lives through Healthier DrinksEmpowering Partnership: Swoon x Barbie CollaborationSwoon's Customer-Driven GrowthSwoon Syrup and the Power of Monk FruitLessons from Corporate CollaborationsCrafting the Iconic Barbie BrandABOUT THE GUEST:Jennifer RossCo-Founder of SwoonLinkedin: https://www.linkedin.com/in/jenniferfross/Website: https://www.tasteswoon.com/CHAPTERS:00:00 | Introduction03:39 | A Personal Need Turned Health Revolution07:14 | Crafting Monk Fruit Syrup from a Mojito Inspiration09:11 | Home Formulations to Retail Success10:40 | Swoon's Flavorful Twist on Zero-Sugar Drinks12:42 | Empowering Women Beyond Appearance14:27 | Unique Experience Working with Barbie and Mattel16:10 | Barbie Collaboration: Amplifying Swoon's Impact18:59 | Customer-Centric Approach: Power of Feedback23:26 | Pivoting to Refreshing Lemonades and Iced Teas25:16 | From Pinch Me Moments to Nationwide Recognition26:59 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

Join host Diana Fryc on the latest episode of Gooder as she interviews Ariel Kaye, the innovative mind behind Parachute, a socially responsible home lifestyle brand based in Los Angeles. Discover Ariel's passion for sustainability and learn how it has been woven into every aspect of Parachute, since it was founded in 2014.Gain valuable insights into the challenges and rewards of running a direct-to-consumer startup, and explore the keys to building a resilient company culture. Plus, hear about a must-read book that offers practical tips for transforming your living space during COVID. Tune in for an inspiring journey about how Ariel turned her passion for home design into a thriving business with a remarkable social mission.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"Giving back is a commitment for brands in the world of consumerism. -” Ariel Kaye"Unlock the potential of your living space by repurposing and maximizing its functionality, ensuring every corner serves a purpose."- Ariel Kaye“A mistake can be an opportunity for growth if you choose to learn from it." - Ariel KayeKEY TAKEAWAYS:Parachute's origins and evolutionCommitment to social responsibility and sustainabilityAriel's passion for home design and starting ParachuteOvercoming challenges in D2C businessAdapting to external factors and remote workIntentional living and space efficiency tipsMission to promote safe sleep and reduce carbon emissionsLessons from marketing and product developmentEmbracing growth and learning in businessABOUT THE GUEST:Ariel KayeFounder of ParachuteLinkedin: https://www.linkedin.com/in/arielkaye/Website: https://www.parachutehome.com/CHAPTERS:00:00 | Introduction03:11 | Parachute: Quality and Comfort for Modern Homes05:35 | Where Design Passion Meets Advertising Expertise08:11 | Empowered to Start a Business with the Support of Friends11:31 | Resilience and Success in Early Entrepreneurship15:59 | Prioritizing Sustainability: Planet and People in Business17:22 | Parachute's Mission: Making Sleep Safe and Sustainable20:04 | Maximizing Space for Intentional Living: Book Recommendations23:12 | Transforming Spaces: The Power of Small Changes24:35 | From Mistakes to Success: Lessons Learned27:17 | Navigating Unexpected Challenges and Proudly Leading the Team30:39 | Founders as Allies: The Power of Support and Inspiration33:00 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

In this episode of Gooder, host Diana Fryc is joined by Haley Weidenbaum, CEO and co-founder of Everhem, Haley's passion for interior design started as a childhood hobby, and has since blossomed into a full-fledged mission to create homes that make people happy. With a keen eye for impeccable design, a bootstrapping mentality, and a charming positivity, Haley effortlessly infuses California cool with worldly accents.She values modern functionality while appreciating the styles of the past. Join us as Haley shares her approach to making clients happy, one exquisite design project at a time. Let's dive in!Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"Research and development before launch is crucial. It can make a significant difference in your journey." - Haley WeidenbaumOur goal is to blend functionality and design, creating window treatments that embody both aspects." - Haley Weidenbaum"Stay away from trends, especially when making significant investments. Opt for choices that will stand the test of time- Haley WeidenbaumKEY TAKEAWAYS:Revolutionizing Window Treatments: Functionality and Design FocusAdapting and Thriving in Business Despite Adversity.Seamless Installations and Personalized Design TipsEverhem's Holistic Design ApproachWork-Life Balance and CelebrationEntrepreneurship Lessons: Trials, Errors, and Positive FeedbackExpanding Reach, Enhancing User ExperienceMarketing Goals and Enhancing Customer Engagement.Timeless Approach to Designing Window Treatments.ABOUT THE GUEST:Haley WhedenbaumCEO & CO Founder of EverhemLinkedin: https://www.linkedin.com/in/haley-weidenbaum-85974b12/Website: https://www.everhem.com/CHAPTERS:00:27 | Introduction03:56 | Revolutionizing Window Treatments: Bridging Design and Tradition08:22 | Building a Design Business: The Power of Collaboration10:26 | Passion to Bliss: A Couple's Journey of Discovery13:02 | Crafting a Vision: From Branding to Building Everhem14:24 | Navigating with Adaptation and Communication17:11 | Embracing Parenthood and Entrepreneurship19:19 | Confidence & Perfection: Elevating Window Treatments Aesthetics23:02 | Everhem's Hospitality-Inspired Customer Experience28:35 | Streamlining Fabric Choices for Window Treatments33:15 | Maximizing Individual Talents in a Partnership37:28 | From Research to Resilience: Lessons in Entrepreneurship41:35 | Expanding the Brand: Enhancing Websites and Growing Reach43:21 | Empowering Women in Design: Elevating Sisters and Industry Peers46:13 | OutroThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

Listen to this new episode with Diana Fryc as she discusses with Vicki the topic of women in leadership and how they are making a real difference in a company's bottom line. Learn more about creating visibility for women, particularly women of color in the food and beverage industry and why it is so important. Ever wonder why there are not more women in food and beverage leadership roles? You will want to check out his episode to hear what Diana has to say about that.

Diana Fryc, Chief Sales and Marketing Officer at Retail Voodoo on Branding and Building Business Retail-voodoo.com Retail Voodoo is a Seattle-based branding agency that specializes in brand strategy, development, design, and marketing. The agency serves a global client base and has worked with many market leaders, including Starbucks, KIND, REI, Pepsi, and HighKey. Retail Voodoo's founder and president is David Lemley.

In this episode of Gooder, host Diana Fryc is joined by Michelle Mokone and Mo Mokone, co-founders of Mo's Crib, a sustainable home decor company in South Africa. They discuss how businesses can make a difference in sustainability beyond just recycling. Mo's Crib prides themselves on creating sustainable jobs and taking care of their employees with a wellness initiative and Mindful Fridays. They also share their journey of using recycled PVC pipes for origami decorations, including the challenges of sourcing the material and adhering to industry specifications.They also talk about their expansion to the US market and their commitment to making all their products environmentally friendly. Tune in to hear more about their inspiring story and sustainable practices.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"We take pride in creating sustainable jobs and providing a 50% transportation subsidy for our employees. Our goal is to empower our workforce and uplift the community, leading to positive transformations and economic growth." - Mo Mokone"The advocacy for environmental awareness by companies is increasingly spreading a message of hope and inspiration. People are now finding solace in businesses that actively contribute towards tackling these pressing issues, fostering a sense of goodwill and positivity."- Michelle Mokone“Recognizing the trials and tribulations of each other's journeys, we come to appreciate the tremendous efforts and obstacles overcome in attaining our current successes” - Michelle MokoneToday's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS:Sustainable Business PracticesPrioritizing employee well-being and creating sustainableHow Mo's Crib overcame adversity in the waste management industry in AfricaSuccessful expansion into the US market led to the growth of their businessFostering a healthy work environment for their employees.Navigating marketing challenges in a highly competitive marketWhy Mo's Crib's products prioritize environmental sustainability.The complex components of PVC pipes present challenges in the recycling process.Michelle's contributions to the community exemplify the success of black womenRejection of a sustainable basket in South Africa did not deter their determination to explore opportunities in the US market.ABOUT THE GUEST:Michelle Mokone & Mo MokoneCEO/Founder of Mo's CribLinkedin: https://www.linkedin.com/company/thealicegroup/Website:https://moscrib.com/CHAPTERS:00:00 | Introduction05:19 | Gratitude Overflowing: Appreciating the Thoughtful Gift Basket07:46 | How Origami Swan Art Took Off as a Thriving Business Venture11:00 | Reshaping Sustainability: Crafting Origami from Recycled PVC Pipes15:06 | Weaving Nature's Gifts: Sustainable Baskets from Natural Materials17:46 | From Rejection to Triumph: Pitching Baskets, Conquering the US Market21:34 | The Marketplace Game: South Africa's Challenges, America's Opportunities20:02 | Mo's Crib's Journey from Product Showcase to US Market Infiltration32:01 | Fulfillment Beyond Profits: Nurturing a Healthy Work Environment36:52 | Michelle's Inspirational Influence on Entrepreneurship40:19 | Seeking Inspiration: Explore Creighton Barrel or Target for Unleashing Creativity41:50 | OutroThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

In this episode of Gooder, our host Diana Fryc engages in a captivating conversation with Holly Snyder, an accomplished senior culinary product developer at Amazon, renowned for her extensive expertise leading consumer research and development teams. Holly shares her remarkable journey, starting from her hands-on experience working on the line and in pastry at the prestigious Stars restaurant. She takes us through her entrepreneurial venture of creating a line of frozen meals for two, showcasing her innovation and culinary prowess.The discussion delves into the challenges faced by women in the male-dominated food manufacturing industry, emphasizing the importance of asserting oneself and asking insightful questions. She also reflects on the profound impact of the 2008 financial crisis on her and her colleagues. Tune in for illuminating insights on the food business, branding, and leadership.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"The exhilaration, the rush of energy, it's truly incredible. You form this unique, sometimes dysfunctional, but tightly-knit family. Through thick and thin, you're united, and that feeling is simply unparalleled."- Holly Synder"It's remarkable to see that even now, there's nothing in the market that truly compares to the revolutionary nature you've created in the freezer aisle." - Diana Fryc“Our journey led us in creating frozen meals that became a nationwide sensation, exceeding all expectations."" - Holly SnyderKEY TAKEAWAYS:Epiphany after bankruptcy and desire for stabilityAcknowledgement of Food Insecurity IssuesThe Impact of the 2008 Financial CrisisOvercoming USDA inspection requirements and regulationsEmpowering Women in the Food Manufacturing IndustryEmbracing Curiosity and New ExperiencesImportance of Loving What You DoPassion and Purpose: Navigating Career Paths with FulfillmentThe Power of Love and Fulfillment in Professional JourneysLessons Learned: Insights and Personal Growth from Holly's JourneyResilience: Overcoming Obstacles on the Path to SuccessThriving in the Culinary World: Determination and Hard Work UnveiledABOUT THE GUEST:Holly SnyderSenior Culinary Product Developer at AmazonLinkedin: https://www.linkedin.com/in/hollyce-snyder-8a85b05/CHAPTERS:00:00 | Introduction00:26 | Unveiling Culinary Brilliance with Holly Snyder05:49 | From Artistry to Culinary Passion13:01 | Lessons from Prominent Restaurants16:25 | Behind the Scenes: The Hidden Complexity of Pastry Chefs19:40 | Navigating the Housing Crisis and Startup Life20:59 | Discovering Stability in the Midst of Financial Crisis25:51 | Nurturing Compassion: Supporting Children Through Food Insecurity31:49 | Entrepreneurial Strategies: Mastering the USDA with Private Label Meals36:04 | Empowering Women in Food Manufacturing: Securing a Seat at the Table38:52 | Making a Difference: Honoring Leaders in Food Insecurity Relief41:52 | OutroThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

In this episode of Gooder, we hear from Margaret Wishingrad, the CEO and Co-Founder of Three Wishes Cereal, a company that created a truly healthy cereal alternative made with nutritious and protein-dense ingredients like chickpeas and pea protein. Margaret shares her journey of starting this emerging brand and overcoming technical barriers to create a product that resonates with retailers and consumers alike. We also learn about her unique relationship with her business partner, who is also her life partner and best friend, and how they maintain a healthy work-life balance.Join us to learn from Margaret's experiences about securing facings and slots in retailers, building brand loyalty, and surrounding yourself with great people who share your values.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"We often reflect on the countless pounds of cereal we experimented with before finding the product that made it to market. That's the essence of the process — a journey of trial and error." - Margaret Wishingrad"When your message resonates consistently with customers, consumers, buyers, distributors, and beyond, you know you've truly mastered it." — Diana Fryc"The freedom to work from home grants me the joy of being there for my kids as they come home from school. Welcoming them into the dining room while I continue to work is a priceless experience." — Margaret WishingradKEY TAKEAWAYS:The Success Story of an Emerging BrandCrafting a Compelling Narrative to Secure Retail SpaceNavigating the Competitive Landscape for Retail FacingsOvercoming Technical Challenges in Developing a Healthy Cereal AlternativeCollaboration with a Food Scientist: Breaking BarriersTesting the Final Product: A Toddler's ApprovalLaunch Strategy and Considerations for SuccessIdentifying the Gap: Lack of Healthy Cereal OptionsLeveraging Data to Win Over RetailersBalancing Marriage and Partnership Outside of BusinessSurrounding Oneself with Positivity and Like-Minded IndividualsSynergies in Business RelationshipsABOUT THE GUEST:Margaret WishingradCEO/Co-Founder of Three WishesLinkedin: https://www.linkedin.com/company/three-wishes-cereal/Website: https://threewishescereal.com/CHAPTERS:00:00 | Introduction04:35 | Food as Medicine: A Journey to Mindful Parenting09:04 | Journey to Creating Innovative Cereal12:57 | Building a CPG brand through retail strategy16:50 | Strategic Innovations: Balancing Growth and Consumer Satisfaction18:10 | Entrepreneurship in Pajamas: A Flexible Journey to Success21:16 | Thriving in the Mess: Embracing Chaos and Growth23:17 | Married Entrepreneurs: Fighting Fast and Succeeding Together27:22 | Love, Entrepreneurship, and Never-ending Celebration32:16 | Building Trust and Excitement: Creating a Fun Household Brand33:25 | Female Founders Revolutionizing Industries with Purpose34:55 | OutroThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

In this episode of Gooder, host Diana Fryc welcomes guests Tori Thain Gioia and Alex Taylor, the co-founders and co-CEOs of Perelel, a company specializing in doctor-approved nutritional supplements for women in their reproductive stage. Tori was inspired to initiate Perelel following her daughter's birth with a cleft lip, an event which led her to understand the link between this condition and nutrition. Driven by the absence of trustworthy nutritional guidance for expectant mothers, Tori, along with her team, strives to provide reliable information and quality products to enhance women's health. Diana engages in a conversation with Tori about the complexities of the supplement industry and the critical role of earning customer trust.QUOTES:Embracing a holistic perspective, we shape our products and content based on insights from diverse experts – maternal fetal medicine specialists, naturopaths, reproductive psychiatrists, and nutritionists – to meet the diverse needs of women - Alex TaylorWhat truly inspires us each day is the mission to foster a world where women are healthier, well-supported, and where moms and babies thrive with happiness and wellness" - Tori Thain Gioia"Taking a sophisticated approach to supplementation can help fill the gaps and bring balance where it is needed." - Diana FrycToday's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS:Addressing challenges for women balancing career and reproductionUrgent need for better research, advocacy, and doctor-approved productsDissatisfaction with current products for millennial momsDiscovering link between pregnancy nutrition and cleft lipLack of reliable information on nutrition during pregnancyImportance of doctor-developed vitamin routinesFocus on quality and dosage in supplementsValidation from Top OB and maternal fetal medicine expertsThe Essence of Trust: Perelel's Core MissionABOUT THE GUEST:Alex Taylor & Tori Thain GioiaCEO/Founder of PerelelLinkedin: https://www.linkedin.com/company/perelel/Website:https://perelelhealth.com/CHAPTERS:00:00 | Introduction02:28 | Unveiling the Inspiration behind Perelel05:25 | Frustration to Inspiration: Building a Better Path for Millennial Moms09:41 | OB validates need for new maternal product line13:36 | Empowering Women through Skill and Purpose15:43 | Entrepreneurs Face Challenges in Supplement Industry Expansion19:35 | Reshaping Medical Knowledge for Equality20:08 | Supporting women's health during peak years25:56 | The Impact of Built-in Brand Credibility at Perelel29:18 | Emphasizing Brand Reliability Over Celebrity Influence33:11 | Mission-Driven Brands Advocating for Women Leaders34:04 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

In this episode of Gooder, host Diana Fryc engages in a conversation with Sarah Wallace, the founder and CEO of The Good Bean and CEO of Beanitos. They delve into the inception of The Good Bean and the unique challenges faced in introducing a new category of legume-based snacks. Sarah shares her valuable insights from her extensive experience in the natural and specialty foods industry, offering guidance to emerging brands, emphasizing the significance of cultivating customer loyalty and adopting a deliberate approach to growth. They explore the significance of multiculturalism in the realm of food and cooking, and the rising demand for authentic and diverse brands.QUOTES:When you're launching a new brand, you have to be willing to take risks and carve out a new space in the market. It's not always easy, but it can be incredibly rewarding to be a trailblazer and create a category that didn't exist before." - SarahTraditional cooking is a way to learn about and appreciate culture and history. By offering authentic ingredients to immigrant communities, multicultural brands are innovating in the food industry and helping to advance diversity and access to more authentic cuisine." - SarahToday's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS:Cost Reduction and Advancements in Technology in PodcastingCultural Differences in Food Preferences and Pride in India and Central EuropeSustainable Strategies for Business GrowthAuthenticity and Sustainability in Food BrandsThe Good Bean's Plant-Based MissionChallenges in Branding and Market PlacementMulticulturalism in Food ProductsEmpowering BIPOC Founders and CEOs in the Natural Products IndustrySpices and Ingredient DiversityBranding and Celebrating Asian HeritageABOUT THE GUEST:Sarah WallaceCEO/Founder of The Good Bean & BeanitosLinkedin: https://www.linkedin.com/in/sarahwallace/The Good Bean: https://www.linkedin.com/company/the-good-bean/CHAPTERS:00:00 | Introduction03:38 | Revolutionizing the Snack Industry: The Good Bean Founder's Story08:27 | The Future of Multicultural Cuisine in America's Kitchen14:06 | Creating a New Snack Category: The Journey of Roasted Chickpeas18:56 | The Podcasting Revolution: From Expense to Accessibility21:57 | Exploring India's Culinary Fusion: Embracing Curiosity and Spice24:23 | Merging for Sustainability: Transforming the Snack Industry One Bean at a Time31:05 | Included: Amplifying BIPOC Founders in the Natural Products Industry39:25 | Unveiling the Exciting Japanese Bean Snack44:05 | Exploring the Enchanting World of Spice Merchants46:54 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

Melissa Conner is a partner and director at Jennifer Bett Communications. She has won awards for her communication skills and has over 15 years of experience in the industry. She joined Jennifer Bett Communications in 2014 and focuses on helping fast-growing consumer brands in an inclusive and sustainable way. She has worked with famous brands like Tom's, Sotheby's, and Jack Spade. In 2017, she received the PRSA's 15 under 35 award.QUOTESBeing unafraid to speak up about what's important to you and your customers is key. While not all brands need to be activists, supporting causes that matter to you and your audience can build confidence and loyalty. - MelissaThe myth that working with celebrities always guarantees success is false. However, working with them can be beneficial if there is a genuine connection between the celebrity and the brand, and if the partnership is thoughtfully planned and executed. - MelissaToday's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSMelissa' career and how she became a part of the PR industryAbout Jennifer Bett Communications and how they built relationships with their partnersTricks and Myth about leveraging Celebrity endorsementsImportance of speaking up your ideas and saying no in certain situationsJBC's Focus on diversity, equity, and inclusion in branding and communicationsABOUT THE GUESTMelissa ConnerPartner & Managing Director at Jennifer Bett CommunicationsLinkedin:: https://www.linkedin.com/in/melissa-duren-conner-0418414/Links: https://www.jenniferbett.comCHAPTERS00:00 | Introduction04:20 | About Jennifer Bett Communications07:07 | JBC's focused industries11:21 | Partnership and building relationship16:16 | Leveraging celebrity endorsements26:14 | Melissa's career on PR Industry35:35 | Importance of speaking up and saying no37:26 | Diversity, equity, and inclusion in branding and communications40:48 | Leading women in various industries42:22 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/

Audarshia Townsend is the Content Director for Informa Market and a veteran food and beverage journalist covering the latest trends and innovations across the food industry. As Content Director for Informa Markets, she oversees the development of quality content in various forms, from written articles to visual media. Her keen eye for industry trends and her passion for innovation propels her to keep an informed and insightful pulse on the ever-changing landscape of the food and beverage industries. In addition, you can often find her delving into initiatives that support everyone from food companies to founders to small business owners.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEYTAKEAWAYS:-How Audarshia became a food and beverage insider.-The affect that the pandemic had on recent food trends across the country.-Innovation continues to push both the plant-based and big CPG industries toward product betterment.-Impactful women leaders across the food and beverage industry and community.ABOUT THE GUEST:Audarshia TownsendContent Director, Food & Beverage Insider, Informa Marketshttps://www.linkedin.com/in/audarshia/https://www.informamarkets.comCHAPTERS:00:00 | Introduction03:15 | The Making of an Insider05:02 | Informa Market06:44 | Working with Naturally Network08:48 | Becoming a Food & Beverage Insider17:14 | Nashville's Diverse Culinary Scene21:32 | Plant-Based Innovations28:47 | Current Food Trends30:48 | Innovative Moves Coming from Ice Cream & Beverage35:17 | Women Leaders40:55 | What's Next for Audarshia43:26 | Links & ResourcesThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/QUOTES:"Transparency in the plant-based narrative is crucial for improved taste and product quality. Companies are actively improving their innovations in plant-based products." - Audarshia“African cuisine is now available in mainstream grocery aisles, allowing people to easily enjoy African dishes at home. It's incredible that it took so long for this to happen, it's truly remarkable.” - Audarshia

Betsy Frost is the CEO of Hoplark Brands, a company brewing tea like beer, with the hops, but without sugars, additives or any fermentation; each with the sophisticated flavor of hops, without the alcohol or calories. Betsy's marketing background creating and growing businesses and brands makes her the perfect fit for the company. She has experience across various industries, from startups to large companies, and has a real talent for managing complex projects and partnerships. Betsy is known for being innovative, leading the brands she works with to new ideas that lead to exceptional growth. Additionally, she is passionate about developing people and creating an inclusive workplace culture.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSThe Evolution of Hoplark BrandsThe Sober Curious SpaceBackground Working at General MillsNetworking & Mentoring in BusinessABOUT THE GUESTBetsy FrostCEO of Hoplark Brandshttps://www.linkedin.com/in/betsy-frosthttps://hoplark.comQUOTES"You don't have to stay someplace if you're not happy. There are a lot of options and not every place is the right fit, and that's okay.” - Betsy"Keep your eye open for new doors...be open. Say yes to things. Just say yes and see where it takes you." - BetsyCHAPTERS00:00 | Introduction03:23 | Meeting Betsy at Expo West04:33 | What is Hoplark?08:18 | The sober Curious Market12:44 | Working at General Mills24:45 | Networking & Mentoring28:16 | Creating Your Ideal Working Space33:48 | Advice & Wisdom Learned Along the Way36:33 | What's next for Hoplark?37:47 | Promoting Amazing Women39:20 | Learn More About Hoplark BrandsThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/

Diana Fryc, Chief Growth Officer, Podcast Host and Partner at Retail Voodoo is an expert marketer in the food, beverage and wellness industries. With 20 years of experience, she has helped both established companies and start-up brands build and grow their presence in their respective categories and overcome business challenges as they arise. She leverages her extensive knowledge in branding, innovation, consumer markets and packaging systems to drive meaningful and sustainable growth for her clients. Diana's passion for the food, beverage, and wellness industry has earned her a reputation for building strong client relationships and bringing together the right people and resources to achieve impressive results.Today's episode is hosted by Mercedes Evenson of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/mercedesevenson/KEY TAKEAWAYSExpo West and Expo EastInnovative products at the showExpo West Networking EventsABOUT THE GUESTDiana FrycPartner & Chief Growth Officer, Retail Voodoohttps://www.linkedin.com/in/dianafrycRetail VoodooQUOTESThe Naturally Network is really working to build the community of minority-owned business owners and brand owners within the community of naturals, simply because there's a lot of under-representation in general. - Diana"It looks like this year we're going to have a pretty nice mix of brands, I really would encourage you all to come to Expo East." - DianaCHAPTERS00:00 | Introduction03:10 | What is Expo West?06:36 | Making Meaningful Connections at Expo West11:12 | Innovative Products & Brands15:13 | Dream Clients & Brands17:20 | The Importance of Attending Conferences19:13 | Connect with DianaThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/

Melissa Price, the Customer Vice President at Campbell's Soup Company, joins us to discuss her 16-year career as a seasoned marketing and sales leader. Her experience in the CPG industry has made her an expert in demand creation, P&L Management and leading teams across food and household products. Melissa shares her journey at Campbell's, where she has grown from an Associate Brand Manager to Customer Vice President. Throughout the course of her career, her passion for achieving outstanding results and leading winning teams has provided valuable insight for her and her teammates, and she continues to inspire other industry leaders at Campbell's and beyond.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSThe Campbell's Soup Company Brand PortfolioMelissa's Role as Customer Vice PresidentManaging Large Company TransitionsWhat's Upcoming for Campbell'sABOUT THE GUESTMelissa PriceCustomer Vice President, Campbell Soup Companyhttps://www.linkedin.com/in/melissa-price-7879146/https://www.campbellsoupcompany.com/QUOTES"Passion guides my career, fueled by knowing where my strengths and energy lie, and how I can add value to my teams and organization." - Melissa"I embrace opportunities by seeking guidance from mentors, advocates, and sponsors. By taking calculated risks, I maximize each chance that comes my way, which often leads to new and exciting paths." - Melissa"Effective leadership involves more than just management. It requires authenticity and adaptability. To improve, leaders must stay self-aware, open to feedback, and willing to learn from others. Being humble and vulnerable are important qualities for successful leadership." -MelissaCHAPTERS00:00 | Introduction04:16 | The Campbell's Soup Company Brand & Products05:43 | Customer Vice President Role & Impact06:04 | The Effects of COVID-19 on the Business11:12 | Working at Campbell's Soup Company14:45 | Leadership Growth & Career Journey20:01 | Managing Company-Wide Transitions22:40 | A Career Turning Point29:23 | Advice & Recommendations31:40 | What's Next for Campbell's33:10 | Women Who Push For & Seek Change34:23 | Trends to Watch38:32 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/

Get ready to hear from Olivia Chen, the co-founder and chief marketing officer of Twrl Milk Tea. She's a creative entrepreneur who loves bringing people together, telling stories, and marketing. Olivia knows how to use unconventional marketing tactics to make a brand stand out and get more sales.Join us on this podcast as Olivia shares how she started TWRL Milk Tea with her business partner Pauline, and how they've grown the business together. You'll learn the secrets of their success and hear about the challenges they've faced along the way.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS-About TWRL Milk tea, its product, suppliers, and history-The inspiration behind TWRL, its foundation and the people behind it-The work dynamics of the two business partners, Olivia and Pauline-Creating a successful brand through differentiation and embracing identityABOUT THE GUESTOlivia ChenCo-Founder & CMO, TWRL Milk Teahttps://www.linkedin.com/in/olichen/https://twrlmilktea.com/https://twrlmilktea.com/QUOTES"We incorporated the concept of nature and fusion into our Milk Tea or drinks, which is now a common trend in coffee, but at the time we were the pioneers in this approach.”- Olivia"Alignment on important values is crucial, and not many people think about it. As individuals with a strong marketing background, Pauline and I prioritize this aspect." - OliviaCHAPTERS00:00 | Introduction01:15 | Introducing Olivia Chen04:00 | About TWRL Milk Tea05:42 | What is Milk Tea07:01 | Farm suppliers09:30 | The beginnings of TWRL12:46 | Work dynamics with the business partner28:41 | The growth of TWRL Milk Tea38:19 | Differentiation and embracing identity39:55 | What's next for TWRL44:31 | A Spotlight for an amazing women45:16 | Links45:55 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.com

Fiona Lee is the Co-Founder and COO of Pod Foods, a logistics and technology enablement company. Connecting B2B brands directly with retailers, Pod Foods is a marketplace built for the new era of grocery.Prior to starting Pod Foods, Fiona was the Community Manager at Block 71 in San Francisco, a launchpad for Singaporean tech start-ups coming to the United States, and the gateway for Silicon Valley companies to enter the Southeast Asia market. She also founded Green Pea Cookie, an endeavor that helped her realize the need for a company like Pod Foods.Fiona discusses how she built the business in a highly competitive market and shares the value Pod Foods provides, solving problems with food distribution worldwide. Highlighting the importance of leveraging innovation, she talks about growing the company and remaining competitive in a fast and ever-changing environment.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSPod Foods growth trajectoryThe greatest challenges with food distributionLeveraging innovation and technology in order to grow the businessAdvice for aspiring women entrepreneursABOUT THE GUESTFiona LeeCofounder at Pod Foods Cohttps://www.linkedin.com/in/fionalee92https://podfoods.coQUOTES"In the first year, we were not thinking of our profitability. What we were talking about was finding product market fit." - FionaOur team is passionate about using technology and data to drive innovation and create impact." - FionaCHAPTERS00:00 | Introduction03:00 | What is Pod Foods09:19 | Building the Business12:17 | We All Make Mistakes14:21 | Harnessing Perseverance15:33 | Revolutionizing Food Distribution24:56 | Leveraging Data in the Supply Chain27:01 | Using Data to Predict Demand35:07 | Advice for Entrepreneurs38:24 | What's Next for Pod Foods40:27 | Honoring Hard-Working Women43:02 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.com

Lucinda Wright is a seasoned CPG executive with extensive expertise creating new businesses, building retail empires and creating meaningful marketing. As the CEO and Co-Founder of Cask & Kettle, she is the leader of the thriving spirit-making company based in Temperance, Michigan. Lucinda talks about creating a crossover between categories big and small and how this approach has impacted Cask & Kettle's business. From the beverage industry at large to alcohol and coffee combinations, Lucinda shares her knowledge and valuable advice for aspiring entrepreneurs. Additionally, she gives us a sneak peek into what's next for Cask & Kettle and shares insights into the products they create.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS-How Cask & Kettle StartedCreating new market opportunities in the coffee and alcohol industries-The importance of a iron-clad mindset and facing entrepreneurial challengesABOUT THE GUESTLucinda Wright,CEO of Cask & Kettle USALINKEDIN: https://www.linkedin.com/in/lucinda-wright-ba7a495LINKS: https://caskandkettleusa.com/‌CHAPTERS00:00 | Introduction01:00 | About Lucinda Wright03:21 | What is Cask & Kettle?06:30 | Discovering New Market Opportunities07:53 | The All-in-One Keurig Cup for Coffee and Spirits14:19 | Innovation in the Alcohol Industry23:20 | Reflection on Becoming an Entrepreneur30:11 | Overcoming Challenges and Reaching Milestones37:41 | The Importance of an Iron-Clad Mindset39:39 | What's Next for Cask & Kettle?42:20 | Inspirational Innovators48:33 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.comQUOTES"When you're a disruptive innovator like us, bringing a hot beverage into booze, something that has never existed before, the vast majority of the industry is very suspicious." -Lucinda"I encourage anybody out there who's in innovation to probe around in the hybrid area." -Lucinda

Jennifer Wiese is the Founder and CEO of BeeFree Gluten Free Bakery. Her passion for creating delicious gluten-free food coupled with her drive to create and provide job opportunities for individuals with autism is what drove her to start the company. Her mission in doing so is grounded in her belief that any one person can make a difference in the world, and through their business.Jennifer shares her journey as a mompreneur, shedding light on the struggles she experienced in the early days of starting the company paired with the valuable lessons she has learned along the way. Additionally, she offer advice that is inspirational for aspiring entrepreneurs and shares the exciting future plans for BeeFree Gluten Free Bakery.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSThe history and motivation behind the BeeFree Gluten Free BakeryThe company's mission and advocacy of the companyMilestone achievements and establishing a strong network‌ABOUT THE GUESTJennifer Wiese, Founder & CEO of BeeFree Gluten Free BakeryLINKEDIN: https://www.linkedin.com/in/jennifer-wiese-7b98392aLINKS: https://www.beefreegf.com‌CHAPTERS00:00 | Introduction00:56 | About Jennifer Wiese03:29 | BeeFree Gluten Free Bakery08:05 | Connecting Gluten Free Diets & Autism10:38 | A Mom on a Mission15:21 | Building a Company19:19 | It's About Who You Know22:55 | Achieving Monumental Milestones27:24 | Trust the Process & Your Product28:03 | What's to Come for BeeFree29:03 | Admiration & Inspiration31:06 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.comQUOTES"We were looking for support for our son with autism. We wondered what we could do to give him the best shot at life, and that introduced us to a gluten-free diet." -Jennifer"We're really passionate about being a source of employment for individuals with autism and providing jobs for people who are often overlooked." -Jennifer"Believe in yourself and believe in your product and don't let other people knock you off your horse." -Jennifer

Sara Gelenberg-Field is the Chief Marketing Officer of Mommy's Bliss, and has 25 years of experience as a marketing executive. She has spent her career leading brand marketing campaigns and companies for a number of consumer products. In her current role as CMO, she is responsible for a fast-growing, nationally distributed line of products focused on family health and wellness.Sara sheds light on Mommy's Bliss, the company's history and how she came to work for the company. In addition, she talks about her marketing experience throughout her tenured career and the contributions she has made to many different businesses. Much of her experience and knowledge has helped to pave the way for her successes as a marketing executive and she continually applies what she has learned to grow Mommy's Bliss and succeed in the parenting industry. Finally, she offers advice and discusses what's next for Mommy's Bliss.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSThe Mommy's Bliss brandTransitioning from big CPG to small startupApplying knowledge and experience in order to connect with the parent consumerAnalyzing and grabbing opportunities in the parenting spaceABOUT THE GUESTSara Gelenberg-Field Chief Marketing Officer, Mommy's BlissINSTAGRAM: [https://www.instagram.com/mommysbliss]LINKEDIN: [https://www.linkedin.com/in/sara-gelenberg-field]LINK:https://mommysbliss.com‌CHAPTERS00:00 | Introduction03:49 | Mommy's Bliss and Company Background08:37 | Joining the Team10:32 | Different Leadership Styles12:32 | Authentic Connections15:48 | Career Path Changes19:17 | Mentorship & Companionship28:10 | How to Transition Careers30:42 | Marketing to Parents32:58 | What's Next for Mommy's Bliss35:50 | Lifting Woman LeadersThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.comQUOTESLeadership means being resourceful, creative and agile in utilizing available resources while maintaining a close connection to the consumer and staying nimble in strategy development. - SaraThe pandemic really helps us to open our eyes to proactive solutions in order to address some problems in the parenting space and make our kids healthier and safer. - Sara

On today's show, Laura Shenkar, CEO & Founder of This PKN shares what the product is and how the company got its start. PKN is the most indulgent, nutritious, eco-friendly, plant-based milk on the market today. She goes on to discuss the different factors that can affect distribution at the State level, along with consumer preferences and diet restrictions. Throughout her career journey, she has experienced many magic moments and learned secrets to continually improve along the way. Everything she has learned has led her to becoming an excellent advisor to those with similar career paths and interests. Her expertise in building high-performing senior leadership teams, launching and expanding businesses, and adopting revolutionary business strategies is what makes her so business savvy.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYS:The origin story of the PKN brandFactors that affect the food marketplace Key moments that propelled Laura's career forwardWhat's next for the PKN brandABOUT THE GUEST:Laura Shenkar CEO & Founder, This PKNLinkedIn: https://www.linkedin.com/in/laurashenkar Links: https://thispkn.com CHAPTERS:0:00 | Introduction04:29 | The Origin of PKN10:45 | The Rise of Food Allergies & Sensitivities15:53 | The Strategic Importance of Texas21:23 | Embracing Startup Culture & Motivation23:52 | The Moment That Everything Changed30:36 | A Personal Crisis Sparked The Solution32:56 | Selling a New Brand & Product34:03 | Water is Now... Finally a Real Concern35:57 | Expanding Across The United States38:54 | Women with Innovative Approaches39:55 | The Indigenous Cooking Trend41:28 | Learn More About Laura Shenkar and This PKNThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.com

Oat Haus' CEO & Chief Vibes Officer, Ali Bonar joins us today to talk about the companies focus on nutrition and the world's first-ever oat-based spread, Granola Butter. Ali shares her industry experience and the story of how Oat Haus was founded. Additionally, she discusses the importance of smart marketing practices, placing emphasis on a healthy diet and consuming natural foods.To round out the episode, Ali talks about the milestones she has achieved and the contributing factors that have given rise to the success of the company. These successes have led her to become an expert at giving advice to aspiring entrepreneurs and reflect what's to come for Oat Haus and the future of the brand.If you or someone you know is struggling with an eating disorder, contact the National Eating Disorder Association Helpline. More information can be found at www.nationaleatingdisorders.orgToday's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS:-The "why" behind creating the first-ever oat-based spread, Granola Butter-Company experience, meaningful milestones and achievements-Advice for aspiring entrepreneursABOUT THE GUEST:Ali BonarChief Vibes Officer, Oat HausLinkedIn: https://www.linkedin.com/in/alibonar Links: https://oat.haus CHAPTERS:00:00 | Introduction04:03 | Eating Disorders Struggles05:29 | Suffering in Silence07:00 | Making a Better Nut-Free Food09:25 | Better Food Marketing Practices16:35 | An Eating Disorder Turned Into Positive Momentum22:02 | Learning To Be a Leader29:24 | Therapy & Support Systems33:54 | New Products & New Ways of Working38:35 | Fan Girl of Incredible Women39:40 | Sea Moss Gel Trend & Sub Wellness Micro Trends41:27 | Learn More About Ali Bonar & Oat HausThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Mediawww.heartcastmedia.com

Caitlyn Vanderhaeghe is the President, CEO & Co-Founder of KidStar Nutrients, a clean and natural supplement brand formulated just for kids. Outside of running a company, she is a well-known mommy blogger, published children's author, certified teacher and health advocate. Her love of all things natural health was the motivation that propelled her to develop nutritional supplements that only contain essential nutrients.On this episode, Caitlyn explains the philosophy and inspiration behind KidStar Nutrients', Along with concerns about the industry at large. On-going issues like lack of product development and lack of product enhancement are reasons she felt compelled to build her own brand. Additionally, she offers up insightful advice to women on a similar journey and shares her thoughts on how best to develop leadership skills.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS:The Philosophy behind the KidStar Nutrients brand and productOn-going issues and problems in the supplement industry and community at largeThe importance of supplementing kids dietsEntrepreneurial Advice ABOUT THE GUEST:Caitlyn VanderhaeghePresident & CEO, KidStar NutrientsLinkedIn: https://ca.linkedin.com/in/caitlyn-vanderhaeghe-134486101Links: https://kidstarnutrients.com CHAPTERS:00:00 | Introduction02:30 | Products Produced with Clean Ingredients04:27 | Pivoting in a Pandemic & Supply Chain Issues06:45 | Supplements with a Guiding Philosophy08:32 | Shifting Product Expectations09:52 | Known Issues in the Supplements Industry12:31 | Supplements Are a Family Tradition16:22 | Mother Mentorship & Career Advice19:52 | Creating a Competitive Edge in the Marketplace22:14 | Advice for Aspiring Women Entrepreneurs29:33 | Product Launch in The United States31:52 | The Importance of Supplementing Kids' Diets33:15 | Kid Nutrient Market33:53 | Quality Products with Real Ingredients38:06 | Learn More About Caitlyn VanderhaegheThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Mediawww.heartcastmedia.com

Jamie Hunt is the Founder and CEO of Fast Penny Spirits, an Italian Amaro liqueur company based in Seattle, WA. European adventures and a rich family history of wine and liqueur making sparked her dive into the world of Amaro. On today's show, Jamie shares her inspiration for starting her own company and why she left her tech career behind. Additionally, she discusses women empowerment, meaningful opportunities, and career mentorship for a growth trajectory. Furthermore, she gives some wonderful advice, speaking to the lessons and challenges she has faced in her career as a leader and a woman in a male-dominated industry. Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYS:-Fast Penny Spirits is the American version of Italian Amaro liqueur-Switching career paths from the tech industry to the liquor and beverage industry-Impactful opportunities, lessons, and proud moments in life and work ABOUT THE GUEST:Jamie Hunt Co-founder & CEO, Fast Penny SpiritsLinkedIn: https://www.linkedin.com/in/jamieahuntLinks: https://www.fastpennyspirits.com CHAPTERS:00:00 | Introduction03:34 | Women-Owned & Operated Distillery05:45 | Producing a Botanical Liqueur10:43 | From Tech to Family Tradition 13:32 | A Culinary Passion Turned Career15:58 | Charting a New Path18:16 | Finding Inspiration Outside of Mentorship20:45 | Liqueur of the Year23:24 | How to Start Something New24:52 | New and Limited Product Releases26:33 | Exercise & Sleep28:00 | 90's Fashion Trends & Low ABV Beverages29:36 | Admirable Women31:52 | Learn More about Jamie Hunt and Fast Penny SpiritsThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttps://www.heartcastmedia.com/

Jessica Akers is a leader in commerce innovation at General Mills, the parent brand to some of the most well-known food and CPG brands on the planet. The continued growth of e-commerce and the changing expectations of consumers in the digital age has kept her at the forefront of change in the food sector. By applying agile marketing techniques and technology to learn at the pace and scale of global business, she is on a quest to provide connected consumer experiences.In this episode, Jess shares about her role at General Mills, as well as her career journey to becoming a leader in commerce innovation. She discusses the importance of continued innovation and how she takes advantage of every opportunity to make sure the brands she works with will be competitive in the market.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/TAKEAWAYSRoles and responsibilities as a leader of commerce innovationThe importance of innovation and technology and how these things provide a competitive edgeThe milestones and lessons learned throughout her career journeyABOUT THE GUESTJess Akers Global Commerce Innovation Manager, General MillsLinkedIn: https://uk.linkedin.com/in/jessica-akers-85b31085 Website: https://www.generalmills.com CHAPTERS00:00 | Introduction03:14 | General Mills04:13 | Commerce Innovation05:20 | Finding Ways to Think Different08:18 | The E-Commerce Evolution10:51 | Speed Learning13:54 | Changing & Impacting the Marketplace16:43 | Career Achievements22:16 | Inspirational Advice27:09 | Tech Trends to Watch28:37 | Learn More about Jess Akers and General MillsThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttps://www.heartcastmedia.com/

Vanessa Pham is the Co-Founder and CEO of Omsom, a company built for and committed to bringing loud and proud Asian flavors to American households. In this episode, Vanessa discusses the humble beginnings of the Asian cuisine inspired brand, along with its mission and principles. She shares the lessons she learned from friends and mentors along her journey and what continues to inspire her. Additionally, she talks about the impact the brand made in the food industry and how its business model is different than most.Vanessa shares her experience being a venture-backed CPG brand and how working with investors such as Sidekick shaped her entrepreneurial senses. She goes on to share the importance of community and finding joy in cooking all things fermented, caramelized, and braised. Last year she was included in the Forbes 30 Under 30 and Adweek's Young Influentials.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYSBuilding a brand rooted in passion and driven by its missionUpholding brand values and principles throughout every interactionHow Omsom's business model impacts and improves the Asian-American community ABOUT THE GUESTVanessa Pham, Co-Founder & CEO of OmsomLinkedIn: https://www.linkedin.com/in/vanessatpham Website: https://omsom.com CHAPTERS00:00 | Introduction03:36 | Take A Risk06:09 | The Third-Culture Effect07:53 | Reversing Risk Aversion10:11 | The Decision to Focus on Food12:56 | Leaning on Friends and Networking16:35 | Learning Valuable Lessons & Mistakes20:32 | Brand Values & Principles23:59 | A Business Model Built by Chefs26:40 | Business Advice30:47 | Hospitality Industry Trends to Watch31:53 | Women with Incredible Work Ethic33:17 | Learn More About Vanessa Pham & Omsom This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Media.https://www.heartcastmedia.com/

Join us for our conversation with Patti Doyle, the CEO of Rumi Spice. Founded by military veterans who served in Afghanistan, the spice company's mission is to bring flavorful, ethically sourced and socially responsible spices from Afghanistan to share with customers worldwide. In her own right, Patti is an accomplished and innovative B2C and B2B marketing executive with profit and loss responsibility, extensive experience in marketing strategy, business development, digital marketing, advertising, brand management, CRM and eCommerce. She Utilizes her outstanding interpersonal skills to lead cross-functional teams and to ensure that goals and objectives are achieved. In talking with Patti, we learn about Rumi Spice and her personal connection to the brand. In addition, she shares some of the challenges she has encountered throughout her career, as well as the pivotal and proud moments that pushed her to grow.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES"I'm a big believer in the power of the network. Those networks and the people you meet are the ones that are going to help chart that path for you." - Patti"I'm so proud that we've grown our network of farmers and we've grown our network of women that are a part of harvesting and processing." - PattiABOUT THE GUESTPatti DoyleChief Executive Officer at Rumi SpiceLinkedIn: https://www.linkedin.com/in/pkdoyle Website: https://www.rumispice.comCHAPTERS00:00 | Introduction03:32 | Ethically Sourced & Socially Responsible Spices08:39 | Personal Connection12:26 | Facing Business Challenges Head On17:04 | Pivotal Career Moments22:06 | The Importance of Mentorship27:42 | A Career Filled With Proud Moments30:52 | Creating & Launching New Spice Flavors37:38 | Craving Global Flavors42:11 | Women Who Bring The Flavor45:43 | Learn More About The CompanyThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/

As a food-tech leader, author of The Future of Food is Female, and the founder of the Vegan Women Summit, Jennifer Stojkovic is an amazing woman who continues to push boundaries. She began her career working with renowned Silicon Valley investor and founder of SV Angel, Ron Conway. Following her time there, she entered the food-tech market. Throughout her career she has worked alongside some of tech's most well-known CEOs holding positions at Google, Microsoft and Facebook. In addition, she has also partnered with a number of fast-growing startups such as WeWork, Cruise and Postmates. Jennifer shares her career journey, what she has learned and the experiences she's had along the way, all of which have shaped her into the food industry leader she is today.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS-The Vegan Women Summit and its goals-The motivation behind writing her book “The Future of Food is Female”-The lessons and unforgettable experiences from her careerQUOTES"My views changed when I learned how Americans manage to put food on the table. Knowing the situation and wanting to change it motivated me." - Jennifer"Every single community deserves culturally specific food products that are healthier and natural and plant-based and better for them." - Jennifer"We must ensure that more people with more products and ideas that address more issues in more places are financially supported." - JenniferABOUT THE GUESTJennifer Stojkovic Author, Advisor, Founder of Vegan Women SummitLinkedIn: https://www.linkedin.com/in/jenniferstojkovicWebsite: https://www.jenniferstojkovic.comCHAPTERS00:00 | Introduction03:08 | The Vegan Women Summit06:48 | Getting Attention09:53 | Motivation to be a Part of the Movement14:21 | The Future of Food is Female25:52 | Exciting Experiences30:49 | Moments That Stand Out33:14 | On To The Next36:04 | Women To Look Up To37:39 | What's Next For JenniferThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/

As an expert brand management and marketing leader, Kimberly Lam joins me to talk about her extensive experience developing both lifestyle and consumer packaged goods brands on a global scale. She has spent her career leading iconic brands, including Coca-Cola, Marriott, Delta and American Express. At all different intervals of her career, she has experienced changing business landscapes and accelerated growth for brands such as Chobani, which set out to create a new CPG category. Kim is currently the Marketing Director at Sanzo, where she is elevating the company's mission of bridging cultures through authentic Asian flavors. On today's Gooder podcast, Kim shares her career journey, including the lessons she learned and the impactful moments that shaped her life's work.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS:Overview of the Sanzo brand story and what makes them unique in the beverage space.Impactful moments and decisions that shaped a different career path.Courage to follow your intuition and do things differently.Advice on non-linear careers and creating meaningful moments throughout the journey.ABOUT THE GUEST:Kimberly LamMarketing Director, SanzoLinkedIn: https://www.linkedin.com/in/kimberly-lam-33229510Links: https://drinksanzo.comCHAPTERS: 00:00 | Introduction01:15 | Lychee or Lei-chee?04:08 | Celebrating Sugar-Free Asian Flavors06:39 | Bridging Culture07:36 | Product Attributes & Value Propositions10:07 | Non-Linear Career Moves14:40 | Impactful Partnerships In Business19:46 | Intentional Career Choices21:49 | Instrumental Mentorship22:39 | The Importance of Mission-Driven Work25:38 | Non-Conventional Career Choices31:10 | Expanding & Growing A Brand32:15 | Retail & Digital Trends33:55 | Admirable Women In CPG34:58 | Learn More About Kim Lam & SanzoThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/

Join us as I sit with Cassie Burr, a Talent Partner at VMG Partners and the Executive director of the Women On Boards Projects which she co-founded in February 2020. From analyst to powerhouse talent developer, Cassie Burr talks about her her unforgettable and favorite life moments, and how she became the Executive Director of Women on Board Project. As women in leadership is on the rise, this is an episode you don't want to miss.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/About the guestCassie BurrExecutive Director, Women On Board ProjectTalent Partner at VMG PartnersLinkedin: https://www.linkedin.com/in/cassieburrWebsites: https://www.vmgpartners.com / https://www.wobproject.com Chapters 00:00 | Introduction03:49 | What is the Women On Board Project and why does it exist?08:09 | How does an analyst become a powerhouse talent developer and leader?15:55 | Pivotal moments that changed Cassie's life.20:50 | The moment that working with Women On Board was the right decision23:24 | Why do women want to be on boards and why are women not accepting the offer?36:16 | How can someone become impactful in a business?39:51 | What's next for Cassie and her career?42:07 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/

Today Maya French, the founder of Koia and Joydays joins us to talk about her growth journey as an entrepreneur and startup founder. Both Koia and Joydays are mission-driven brands that are working to get healthy food and beverage products into the hands of underserved populations. Maya works hard to ensure that her products are filled with vital nutrients and wholesome ingredients to counteract unhealthy eating habits across America, ones that she's all too familiar with. Maya and I also discuss burnout and how she approaches taking breaks by finding a creative space to thrive in and coming out better on the other side. Maya also shares which key relationships have shaped her career and her outlook on what's next for her.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: [https://www.linkedin.com/in/dianafryc/](https://www.linkedin.com/in/dianafryc/ "‌")KEY TAKEAWAYS:Brands Koia and Joydays, who are they and how do the products help consumers seeking healthy food options.The important mission behind Maya's work and how it shapes her leadership.Maya's journey to becoming an entrepreneur and mentor in the better-for-you food business.ABOUT THE GUEST:Maya FrenchCPG Entrepreneur, Cofounder Koia and founder of JoydaysLinkedin: [https://www.linkedin.com/in/maya-french-b706a036](https://www.linkedin.com/in/maya-french-b706a036 "‌")Links: [https://getjoydays.com](https://getjoydays.com/ "‌") / [https://drinkkoia.com](https://drinkkoia.com/ "‌")CHAPTERS:00:00 | Introduction02:03 | Organic Food and Health Equality03:23 | Playful Packaging04:20 | Quality Food and Value Proposition06:07 | Product Distribution and Accessibility13:23 | Applied Learnings19:23 | Mission-Driven Brand22:12 | Women Leadership25:45 | Mentorship27:19 | New Perspectives29:37 | Brand Growth30:42 | Healthy Habits32:37 | Food and Wellness Trends37:40 | Health EducationThis episode is brought to you by Retail Voodoo. A brand, marketing and design consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit [retail-voodoo.com/contact](http://retail-voodoo.com/contact "‌") to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/

Junea Rocha is the Co-founder and CMO of Brazi Bites. Junea founded Brazi Bites with her husband in 2010 in the hopes that Americans would love Brazilian Cheese Bread (pão de queijo) as much as they did. After appearing on ABC's Shark Tank in 2015, Brazi Bites grew a passionate, cult-like fanbase, and in the years since has expanded to thousands of freezer sections nationwide. In her time running Brazi Bites, Junea has gained experience in all areas of the business, while remaining deeply passionate about sharing their delicious creations with the world. In this episode… Are you a startup struggling to achieve success? Have you thought of joining an entrepreneur accelerator program? It is not easy to make a business viable — many barriers can take you down. That's why Junea Rocha relied upon many people in her journey growing Brazi Bites. She now has a thriving brand and is passionate about helping others achieve success. With the launch of the Latino Entrepreneur Accelerator Program, Junea is uplifting minority entrepreneurs, giving them a network of support, and helping them reach their biggest goals. In this episode of the Gooder Podcast, host Diana Fryc sits down with Junea Rocha, the Co-founder and CMO of Brazi Bites, to discuss how she's helping entrepreneurs succeed through the Latino Entrepreneur Accelerator Program. Junea talks about the program, the industry gap she's trying to reduce, how the program will help startup leaders achieve success, and the criteria for joining the program.

Zahira Marmar is the Founder and Chief Tea Brewer at Hrbvor, a line of organic herbal teas formulated for function. She is a wife and a mom of three who's on a mission to share the protective health benefits of herbal tea with families everywhere. Zahira was also the Co-founder of St. Maarten Garden Artists, where she designed and maintained organic vegetable and herb gardens for private clients, schools, and resorts. She has a bachelor's degree in sociology and a master's in community regeneration. In this episode… How can you have work-life harmony even when you're running a business? Growing up, drinking herbal tea was a way of life for Zahira Marmar. After moving from St. Martin to New Jersey with her family, she could not find herbal tea in any store. That's when she started to brew tea for her family, which later caught other people's attention. Discovering that it could be a great business opportunity, she took the risk with a mission to empower families nationwide to get healthy with herbal teas. Now, Zahira shares how she overcame the challenges of running a beverage brand and gained the work-life harmony she needed. In this episode of the Gooder Podcast, host Diana Fryc sits down with Zahira Marmar, the Founder and Chief Tea Brewer at Hrbvor, to discuss work-life harmony while running a beverage brand. Zahira talks about her herbal tea company, Hrbvor, tips for having work-life harmony, and the mistakes and lessons she learned in her entrepreneurial journey.

Katrina Tolentino is the Executive Director at Naturally Network, a national community for natural, organic, and better-for-you consumer packaged goods. Katrina creates opportunities and experiences that foster connections between diverse groups to build a stronger ecosystem. She has over 17 years of experience in launching and scaling organizations and programs through partnerships, program and experience strategy, and community engagement. Prior to Naturally Network, Katrina was the Executive Director at Naturally Austin, where she launched the M/O Fellowship, a six-month program that supports CPG founders of color. In this episode… Where can diverse CPG founders gain the resources and connections needed to succeed? Diverse — and often underrepresented — groups have the power to take the industry to another level. In order to do so, there needs to be communities and networks that can support, coach, point them in the right direction, and help them access the resources they need to thrive. Through the incredible stories of brands that have already succeeded despite the barriers, Katrina Tolentino is sharing how networks in the CPG industry are working to support marginalized voices and leaders. In this episode of the Gooder Podcast, host Diana Fryc sits down with Katrina Tolentino, the Executive Director at Naturally Network, to discuss how they help underrepresented CPG founders succeed. Katrina explains what Naturally Network does for the CPG industry, how the M/O Fellowship helps CPG brands prosper, and the partners and people she's looking up to as advisors in the program.

Becca Schepps is the Founder and CEO of Mortal Ventures, a brand that produces beverages that fight death. Becca founded Mortal Ventures after she was diagnosed as a Type 1 Diabetic, on a mission to make kombucha that was low in sugar and high in bubbles. Prior to founding Mortal Ventures, Becca worked as a Freelance Creative Director across many industries, working with clients such as The Feed, Yasso, One Bar, Stages Cycling, Carrots, and more. Becca has extensive ad agency experience across all types of media. In this episode… What does it take to run a successful beverage brand? The beverage industry is a male-dominated industry, so, how did the Founder of Mortal Ventures, Becca Schepps succeed? She decided to be completely unconventional and turn kombucha on its head. Now, Becca's here to share her journey as an entrepreneur in the beverage industry, the challenges, and the lessons she learned running her business. In this episode of the Gooder Podcast, host Diana Fryc sits down with Becca Schepps, the Founder and CEO of Mortal Ventures, to discuss her entrepreneurial journey and tips to succeed in the beverage industry. Becca explains the importance of natural brand accessibility, how she balances her personal and professional life, how her history as a creative director influences her leadership style, and her advice to other entrepreneurs.

Brooke Lucy is the Co-owner and Founder of Bluebird Grain Farms, a vertically integrated farm business that produces, processes, and sells ancient and heritage wheat and grains. Brooke is a visionary, educator, people person, and networker. She believes that people deserve access to pure, clean food, and she believes that producers have an obligation and social responsibility to the planet and humankind to grow and deliver sustainable food with minimal water use and a low carbon footprint. Brooke is honored to be an entrepreneurial environmentalist where she can work with the land and integrate her infinite wisdom while driving good food to the people. In this episode… How do nutritious, ancient grains and wheat positively impact the environment? For quite some time, people have been unaware of ancient grains' and wheats' importance. In 2005, Brooke Lucy and her husband, Sam Lucy, started their vertically integrated farm business to raise awareness, grow, process, and sell organic ancient grains and heritage wheat varieties. Now, she's here to share the challenges and lessons they've learned while growing and selling heirloom grains.  In this episode of the Gooder Podcast, host Diana Fryc sits down with Brooke Lucy, the Co-owner and Founder of Bluebird Grain Farms, to discuss her entrepreneurial journey in growing, processing, and selling organic ancient grains and wheat. Brooke explains the fundamental shift in people's demand for ancient grains and wheat, product development and the farming practices they use to grow their grains, challenges they've faced, and her advice to new farmers and entrepreneurs.

Angela Zeng is the Founder and CEO of Karviva, a wellness beverage brand. Angela has over 17 years of experience within the functional beverage and juice industry. Her passion for natural healing is rooted in her strong belief in traditional Chinese medicine and herbal sciences. Angela's heritage and passion for Eastern medicine, combined with her education and experience in modern medical research, motivated her to create something new for consumers. In this episode… How do you provide wellness through healthy drinks — and run a successful brand? More people want to consume healthier foods and beverages — and it's up to entrepreneurs to leverage this. Angela Zeng believes that earth has provided us with an abundance of simple, natural, and nutritious plant-based ingredients — not just to sustain life, but to help it flourish. With this in mind, Angela started her beverage brand to take care of people in a natural way. Now, she's sharing the challenges and lessons she has learned while running her company. In this episode of the Gooder Podcast, host Diana Fryc sits down with Angela Zeng, Founder and CEO of Karviva, to discuss her entrepreneurial journey running a successful, healthy beverage brand. Angela explains where the idea for Karviva came from, how to manage food waste, the challenges and lessons she learned maneuvering a young, growing brand in the beverage industry, and the impacts of veganism and plant-based foods on the American diet.

Leigh Keith is the Co-founder and Co-CEO of Perfects Snacks, which makes fresh-from-the-fridge protein snacks out of love for optimal health, fitness, and nutrition. Leigh has remained steadfast in building healthy communities from the inside out. In July of 2019, Perfect Snacks gained a majority interest acquisition from Mondelēz International, the global snacking leader. Leigh and Perfect Snacks have been awarded the NEXTY Award from New Hope media, and San Diego Magazine also named Leigh a Woman of the Year finalist. In this episode… Do you have what it takes to succeed in the refrigerated snacks sector? At age 19, Leigh Keith started Perfect Snacks with her family. Now, they've revolutionized the billion-dollar protein category. How did they do it? Leigh shares the journey of how Perfect Snacks managed to be successful in creating fresh, grab-and-go snacking options. She says that to succeed in this space, you have to be passionate and expect challenges but have a mindset that every misstep is taking you somewhere. In this episode of the Gooder Podcast, host Diana Fryc sits down with Leigh Keith, the Co-founder and Co-CEO of Perfect Snacks, to discuss the entrepreneurial journey as a successful refrigerated snacks brand. Leigh talks about Perfect Snacks and some of the challenges of running a business as a young person, their acquisition by Mondelēz International, leadership strategies, and her advice to other entrepreneurs.

Suzan (Suz) Hernandez is the Founder and CEO at MamaP, a CPG brand that strives to make Mama Earth proud by offering affordable, eco-friendly alternatives to everyday products in beauty, health, and home goods. Coupled with an MBA from Indiana University and work experience at leading companies like Nike and P&G, Suz has a passion and drive for blending consumer products with purpose, sustainability, and design. Suz is leading the vision, product innovation, and go-to-market for MamaP. MamaP is a triple bottom-line company — focusing on people, planet, and then profits. In this episode… If we take care of Mother Earth, in turn, she'll take care of us. So, how do you promote affordable and eco-friendly products? After becoming aware of the lack of options in the eco-friendly product space, Suz Hernandez founded MamaP. She shares their journey, challenges, and the lessons they've learned running MamaP to encourage other brands that it is possible to have a for-good, for-profit brand that's eco-friendly. Suz believes that together, people have the power to make a difference and put Mother Earth first. In this episode of the Gooder Podcast, host Diana Fryc sits down with Suz Hernandez, the Founder and CEO of MamaP, to discuss ways to successfully run an eco-friendly brand. Suz explains the reasons why MamaP exists as a for-good, for-profit brand, the challenges and lessons they've learned, and how they're growing and creating change.

Tara Staten is the Marketing Director at Bulletproof, where they believe that the right nutrients can help you tap into your potential. By creating products that fuel a path to greatness, Bulletproof helps you feel your best every day. Tara's passion for delighting customers with better-for-you products motivated her to lead microbiology lab work to develop and market new products in the fast-paced CPG world. In this episode… Want to provide healthy food and beverage options? Do you have what it takes to push the boundaries in this field? Marketing Director at Bulletproof, Tara Staten, shares her entrepreneurial journey of how they challenge the nutrition norms to create healthy products that help people live their best lives. She shares her leadership style, challenges, and lessons she has learned in leading a successful CPG brand. Don't miss out! In this episode of the Gooder Podcast, host Diana Fryc sits down with Tara Staten, the Marketing Director at Bulletproof, to discuss ways to run a healthy, successful food and beverage brand. Tara explains the lessons she has learned that have contributed to her success, the leadership style she uses and how it has evolved with time, the importance of having mentors, and advice to leaders.

Katrina Borisjuk is the Senior Director of SnackFutures and Intrapreneurial Founder and Lead of Dirt Kitchen Snacks Brands, the first business launched under Mondelēz International's Innovation and Venture hub. Dirt Kitchen Snacks is on a mission to make real veggies irresistibly snackable and help consumers get more veggies into their lives. Katrina has been with Mondelēz International and its precursor Kraft Foods for over 15 years. Through several roles in the global growth organization, Katrina has had the privilege to travel the world, gaining consumer insights and international experience through project work across both developed and emerging markets, including Western Europe, Russia, China, and Mexico. Katrina's current role as an intrapreneur has her growing a startup across both e-commerce and brick and mortar retail from the ground up. Prior to joining the food industry, Katrina worked in investment banking for Bear, Stearns, & Co. and Barnett & Partners LLC in New York. In this episode… Want to maintain a healthy lifestyle by snacking on veggies? Here's how one intrapreneur is helping you do so. With her love for veggies and passion to provide people with healthy options, Katrina Borisjuk founded Dirt Kitchen Snacks. She shares tips on how they came up with a healthy snacking brand of veggies within a multinational established big brand and how they overcame most of their challenges during the process. So, tune in and learn about intrapreneurship and how you can leverage the advantages you have as a startup in a big company.  In this episode of the Gooder Podcast, host Diana Fryc sits down with Katrina Borisjuk, the Senior Director of SnackFutures and Intrapreneurial Founder and Lead of Dirt Kitchen Snacks, to discuss her intrapreneurial journey in the healthy foods industry. Katrina explains the value of intrapreneurship and lessons she has learned, the process and challenges they faced launching a startup during the pandemic, and her advice to other entrepreneurs.

Nina Tickaradze is the Founder and CEO of NADI, a certified women-owned enterprise and social venture with a mission to create jobs for displaced refugees. NADI produces organic juices and healthy snacks that are sold in organic grocery stores and supermarkets across the US. NADI's products are inspired by ancient Georgian health traditions and old family recipes. Nina is a native of the country of Georgia and was educated primarily in the United States. Nina is the Founder of the Georgia to Georgia Foundation, a nonprofit that promotes relationships between the state of Georgia and the country of Georgia. Nina is also the Co-chair of the Atlanta Tbilisi Sister City Committee and builds stronger business and cultural ties between Atlanta and its sister city of Tbilisi, which is the capital of Georgia. Nina is passionate about the ancient culture of the country of her birth and is an advocate for educating others about Georgia's history, hospitality, and vibrant food and wine scene. Nina is a Certified Sommelier through the International Sommelier Guild. In this episode… Do you have what it takes to run a social entity and achieve its goals? Social ventures come with their challenges, but the benefits of helping communities far outweigh the difficulties. Nina Tickaradze runs a social entity with a mission to create job opportunities for refugees, and at the same time, serve people with healthy product options. Through running this company, she has learned that all businesses need to be unique in terms of their products, have funds, and have a purpose if they want to be successful. Business leaders also need to be in entrepreneurial networks to learn and have the support they require.  In this episode of the Gooder Podcast, host Diana Fryc is joined by Nina Tickaradze, the Founder and CEO of NADI, to discuss tips on how to successfully run a healthy social venture. Nina explains the challenges of running a social venture and lessons she has learned as a leader, the importance of being in an entrepreneurial group outside of your organization, and her advice to other women leaders.

Catherine Jaxon is the Co-founder and Co-CEO of Mission MightyMe, a revolutionary food company on a mission to end the food allergy epidemic by making it easy for parents to include peanuts and other common food allergens in their babies' diets early. Catherine is a mom of three, and her oldest daughter is allergic to most nuts. As a mom who knows what a burden food allergies can be, Catherine is passionate about helping other parents get proactive about preventing them. Prior to founding Mission MightyMe, Catherine was an award-winning journalist with CNN and is still an avid researcher and a journalist at heart. In this episode… Are your kids struggling with food allergies? Would you like to learn proven tips on how to prevent food allergies from infancy? Food allergies are on a rise, especially in the United States. Studies show that about 50% of kids in the US have food allergies. As parents, how do you prevent these allergies? First, you need to know the types of allergen foods. Next, you have to figure out which food your child is allergic to. And finally, you need a solution. There are products being created to help you as a parent prevent food allergies from kids before it gets worse. In this episode of the Gooder Podcast, host Diana Fryc is joined by Catherine Jaxon, the Co-founder and Co-CEO of Mission MightyMe, to discuss ways parents can prevent food allergies in their children. Catherine explains the importance of introducing microdoses of the allergen foods into babies' diets early, the types of allergen foods we have, and the products Mission MightyMe creates to help prevent food allergies.

Sophia Maroon is the Founder and CEO of Dress It Up Dressing, a company that offers olive oil-based dressings with gluten-free, sugar-free, vegan, paleo, keto and Whole-30-friendly varieties. Since Sophia couldn't find a salad dressing on the market that resembled homemade — and because her brother challenged her — she decided to create Dress It Up Dressing using her mother's recipe. Sophia is also a filmmaker with three kids. In this episode… Dressings should be as healthy as your salad. So, where can you get clean, high-quality, classic-flavored dressings to whip up a delicious and healthy dish? People need to understand what they are eating — if it's healthy or not — and that includes the dressing they use on their salad. Sophia Maroon shares her entrepreneurial journey of how she started her dressing and marinades company to provide tips to entrepreneurs on how to run a successful business — and educate people about healthy eating. In this episode of the Gooder Podcast, host Diana Fryc is joined by Sophia Maroon, the Founder and CEO of Dress It Up Dressing, to discuss her entrepreneurial journey in making healthy dressings and marinades for salads. Sophia explains her 10-year journey of scaling Dress It Up Dressing and the mistakes she avoided, the kind of networks an entrepreneur should have to succeed, and her advice to entrepreneurs.

Donna Katz is the CEO and Founder of G's Hard Ginger Beer, a company that crafts vibrantly flavorful, absurdly aromatic, refreshing, and memorable dry hard ginger beers that are ready to drink and ready to mix. Donna is an Australian native who moved to Napa Valley, California in 2013. In 2014, Donna began dry-farming a small block of grapevines by hand and making restrained-style wines. Donna started fermenting ginger for her own digestive health, often incorporating foraged and seasonal ingredients. She quickly came to realize she was making beverages she couldn't buy — ones that had no added sugar or sweeteners and were crafted with only real ingredients. In this episode… Are you struggling to find healthy beverages that you can enjoy as a consumer? How can you have a great business catering to these needs as an entrepreneur? What tips can help you achieve these goals on both the consumer and producer side? Many people nowadays are seeking transparency and cleaner alcohol options to support their active and healthier lifestyles. As an entrepreneur, you should view this as an opportunity to come up with a solution for them. That's why Donna Katz shares her entrepreneurial journey, tips, and lessons she learned as an entrepreneur — and how people can stay healthy. In this episode of the Gooder Podcast, host Diana Fryc is joined by Donna Katz, the CEO and Founder of G's Hard Ginger Beer, to discuss her entrepreneurial journey in beverages, specifically in the alcohol category. Donna talks about what inspired her to found G's Hard Ginger Beer, the lessons she has learned developing the company, and the importance of growing through mentorship and industry networks.

Snehdeep Brar is the Head of Technical Services and R&D at Lenny & Larry's, a company with a strong purpose of sustaining people's energy throughout the day with clean nutrition — without depriving you of your favorite snacks (like cookies). Snehdeep is a CPG leader with an aim to help businesses achieve targets sustainably, through enabling innovation, commercialization, processes, best practices, and capability building. She has worked with developed and emerging brands like PepsiCo, Century Snacks, and Mars. In this episode… What are consumer trends leaning toward in the food and beverage space? How can you gain insight, innovate, and cater to the consumer's needs? Life is so precious, and that's why consumers are turning toward healthier options. The good thing is that a lot of companies are advocates for healthy living, like Lenny & Larry's, and are exemplary, innovative brands. These successful brands learn from challenges, bring that consumer feedback into the innovation process early on, have conceptual thinking, and are quick to come up with ideas.  In this episode of the Gooder Podcast, host Diana Fryc is joined by Snehdeep Brar, the Head of Technical Services and R&D at Lenny & Larry's, to discuss design thinking in innovation within the world of BFY food and beverage. Snehdeep explains strategies to successfully work in different markets, the tools and tactics she uses to be successful, and advice to people working with different brands.

Richa Gupta is the President and Founder of Good Food For Good, a Toronto-based, purpose-driven brand on a mission to make it easy for people to eat well and do good. Richa was driven to start this brand by her growing desire to make a difference in the world through food. Richa's fierce belief in the power of real, whole food and her love for cooking empowered her to create food products that were both nutritious and delicious. Richa is a passionate consumer marketer with over 15 years of experience in Canada, USA, and India spanning consumer packaged goods, retail, and fashion industries. In this episode… How do you bridge the gap between convenience, quality, giving, and consumption? How do you provide food that people feel good about where healthy meets delicious? Richa Gupta says that brand owners should learn as much as they can about their consumers' needs in order to make a product that is tailored to them, thus increasing sales and reducing waste. Additionally, brands need to align their values with those of the community to do good beyond the business. In this episode of the Gooder Podcast, host Diana Fryc is joined by Richa Gupta, the President and Founder of Good Food For Good, to discuss ways you can provide healthy food to consumers and run a successful business all at the same time. Richa shares her entrepreneurial journey and lessons she has learned, the details of mindful consumption, waste, and recycling, and her advice to other entrepreneurs wanting to make an impact.

Diana Fryc is the chief sales and marketing officer at Retail Voodoo - Brand Builders for Food, Beverage, Wellness, and Fitness. They help marketers, founders, executives, and investors in the food, beverage, wellness, and fitness industries develop new brands, restore growth to declining brands, and accelerate growth on established brands. They are the food, beverage, and wellness industries' long-term ally for brand strategy, brand development, brand positioning, identity & architecture, innovation & new product, packaging development, integrated brand communications, integrated marketing plans, consumer segmentation & insights. Diana is also the host of the Gooder podcast where she introduces you to the powerhouse women who have found success on every level. Her goal is to give you direct access to their insights and expertise in order to help you make your business “Gooder”. Well, now it's our turn to unlock her inner expertise! 

Rebecca Hamilton is the second-generation Owner and Co-CEO at Badger, a natural and organic personal care manufacturer, known for its unique company philosophy, pioneering family-friendly benefits, and B Corp community engagement. In addition to her role as Co-CEO, Rebecca leads marketing and sustainability initiatives. She's an advocate for issues concerning the environment, ingredient transparency, and societal change. Rebecca has spoken at the White House, addressed the UN Convention on biological diversity in support of organic and regenerative agriculture, and testified before Congress on behalf of safer cosmetics. Rebecca has also attended the Senate and House briefings on Capitol Hill in support of family-friendly workplace practices and chemical reform. In this episode… How can you run a profitable business and have a positive impact on the world at the same time? Almost everyone dreams of running a business that positively impacts the environment and community and has good returns. As a business owner and advocate for environmental issues, ingredient transparency, and societal change, Rebecca Hamilton knows exactly what it takes to bring about positive change. From mission-aligned partnerships to leadership activism, Rebecca shares her journey to success to inspire other entrepreneurs out there. In this episode of the Gooder Podcast, host Diana Fryc is joined by Rebecca Hamilton, second-generation Owner and Co-CEO at Badger, to discuss ways to impact the world positively with your brand and have good returns. Rebecca explains how she uses Badger as a platform to enact positive change, impacts the National Women's Business Council has on women in business, and she gives advice to people who want to be advocates and good business owners, brand stewards, and leaders within their organization.

Maria Covarrubias is the Co-founder and Culinary Expert at Cien Chiles, a company that creates sustainable, healthy, and delicious hot sauces that make meals better while making the world a better place to cook them. Maria is an experienced culinary developer with a demonstrated history in the food and beverage industry. She also works at Chosen Foods as a Corporate Culinary Specialist. Previously, Maria worked as a professionally trained chef under Thomas Keller's Restaurant Group, both in Napa Valley and New York City. Maria has been inspired by the flavors, taste, and power of food from a very young age. She finds joy in cooking for her daughter, friends, and family and showcasing fresh ingredients in every meal. For Maria, sourcing fresh, local, and seasonal ingredients is a priority for everything. In this episode… Is your mission to offer the world sustainable, healthy, and delicious meals — and run a successful business at the same time? Maria Covarrubias, “the sauce queen,” has learned many lessons throughout her career as a successful entrepreneur. Now, she is sharing her insights to help others achieve their goals, eat better, and live a healthy life. To be successful, Maria says entrepreneurs need to have mentors, stop chasing too many opportunities at once, know the ins and outs of the business they want to create, and much more. Achieving success is easier if you learn from entrepreneurs that have already made it. In this episode of the Gooder Podcast, host Diana Fryc is joined by Maria Covarrubias, the Co-founder and Culinary Expert at Cien Chiles, to discuss her entrepreneurial journey as “the sauce queen.” Maria shares the inspirations behind her sauce ideas, the importance of having mentors in any venture of your life, and her advice to entrepreneurs, innovators, and creators.

Erika Cottrell is the Vice President of Marketing for Harbor Wholesale. Erika has extensive experience building beloved brands with inspired marketing and innovation that consumers, customers, and employees love. She is a consumer-centered leader leveraging entrepreneurial, mid-size, and Fortune 500 experience to lead the strategic planning, development, and execution of a company's business objectives. Previously, Erika was the General Manager of the Coffee Solutions Group for The Middleby Corporation and the Vice President of Marketing in the Consumer Foods Division for The J.M. Smucker Company. In this episode… Running a national CPG brand and a distribution company seems like two different playing fields — but they might not be as different as you think. Managing both types of companies requires strong leadership skills, authenticity and genuine concern for employees, and knowledge about the ins and outs of a business. What other skills are necessary to run two different types of companies? Erika Cottrell is here to tell you. In this episode of the Gooder Podcast, host Diana Fryc is joined by Erika Cottrell, Vice President of Marketing for Harbor Wholesale, to discuss her path in the world of CPG and distribution. Erika shares how her experiences at Smucker's helped her grow Harbor Wholesale, how she helped Smucker's smoothly integrate two companies after an acquisition, and why she loves working at Harbor Wholesale.

Mae Steigler is the CEO at Organifi, a brand that uses the healing powers of superfoods to make healthy living easy, fun, and delicious. Mae is a maker of premium, great-tasting adaptogenic blends. Responsible for the brand's overall alignment, Mae is driven by her passion and responsibility for the development of Organifi's people and processes. Organifi has been named one of Inc.'s 5000 fastest-growing companies four times and was on Forbes' “great places to work” list for the last three years. In this episode… Are you struggling to make healthy living the new norm for you and your family? Mae Steigler says that choosing delicious, healthy options doesn't have to be complicated. As she talks about some of the healing powers that superfoods have, she also shares how her company is empowering others to take action and live healthier lives. Mae believes healthy eating should be for everyone, and that's why she's creating content to educate people on its importance. In this episode of the Gooder Podcast, Diana Fryc is joined by Mae Steigler, the CEO at Organifi, to discuss how Mae successfully runs an organic brand. Mae explains the impacts of eating organically-produced foods, ways to empower your team to be sustainable, and the importance of educating people on eating healthy. Plus, Mae talks about some of the leadership skills she's learned and how she helped the company pivot during the start of the pandemic.

Suzie Yorke is a Board Member and Founder of Love Good Fats. Additionally, Suzie is a triathlete, 11-time Ironman finisher, yogi, marketing executive, mom of four, and a proud supporter of the LGBT community. Love Good Fats was born out of the pursuit to empower others to embrace a totally new way of eating. Suzie spent years cutting fat out of her diet, only to find that she felt worse than before. After a little research, she learned that sugar and carbs might actually be the culprit. She immediately shifted to a high-fat, low-carb diet and never felt better. Now, she's on a fierce mission to spread the word that fat is back and sugar is out. Starting in 2017, Suzie led the launch and expansion of Love Good Fats to exceed $100 million in gross revenue in just over three years. She has received multiple awards, including the 2019 Mompreneur® Startup Award, 2019 WXN Top 100 BMO Entrepreneur Award, The Women of Inspiration 2021 Special Recognition Entrepreneur Award, and 2021 RevolutionHER Entrepreneur Role Model Award. In this episode… Many people spend their grocery trips searching for the little green “fat-free” label. In an effort to live healthy, is cutting out fats really the best answer? Suzie Yorke spent years avoiding butter, hamburgers, and eggs because of the high fat content. She spent her free time running Ironman races and triathlons, so it seemed natural to seek the best possible diet. But amid rising blood pressure and IBS flare-ups, her body gave her a clear warning sign — this is not working. Suzie discovered The Big Fat Surprise by Nina Teicholz and flipped to a high-fat, low-carb diet. When she realized the rest of the world needed this same diet, she decided, “Well, we don't need another book. We need a product.” Thus, Love Good Fats was born. In this episode of the Gooder Podcast, host Diana Fryc is joined by Suzie Yorke, Founder and Board Member of Love Good Fats, to discuss her journey to produce convenient snacks with healthy fats. Suzie talks about the early days of pitching the idea, finding investors, and how her previous experience with Frito Lay and Weight Watchers gave her the right knowledge to start Love Good Fats. Plus, Suzie opens up about why life on the autism spectrum doesn't have to limit you.

Jean Joyce Thompson is many things: mother, entrepreneur, world traveler, and chocolate lover. A native New Englander, Jean graduated from Bates College before embarking on a career in high tech. Between software and chocolate, Jean was raising two children in Bellevue, Washington, and devoting her free time to nonprofit work. After the 2001 Nisqually Earthquake left the Seattle Chocolate manufacturing facility in ruins, Jean took on the job of owner and CEO, relocating the factory and running the daily operations of the company. Jean's determination, willingness to learn and adapt, and curiosity fueled her as she led the company into a new era. In the process, she grew from marketer to business visionary, and from chocolate eater to chocolate maven with a sense of purpose. In this episode… Chocolate comes in all sizes, shapes, and qualities. It's thrown around on holidays and binged on a bad day. But does it really have a purpose beyond a sugary treat? Jean Joyce Thompson and her Seattle Chocolate Company are using their creamy and delicious truffles to make a difference. Within the company, Jean is cherishing and empowering diversity among staff members. The new jcoco line of chocolate has donated over four million servings of food to food banks across the US. And of course, the simple gift of chocolate can brighten anyone's day. In this episode of the Gooder Podcast, host Diana Fryc is joined by Jean Joyce Thompson, Owner and CEO of Seattle Chocolate Company, to discuss the adventures of the chocolate business. Jean talks about why she bought the company, lessons she learned during the early days, and how the business is building up communities.

The Gooder Podcast highlights the powerhouse women in the consumer product goods industry. It's a great show to inspire everyone, but particularly women, to achieve success and build leadership in business. The show is hosted by Diana Fryc from Retail Voodoo who visited with Digging Deeper to talk about women in leadership, but also cause marketing, CPG and food and beverage marketing and beyond. Her firm is a branding agency that focuses on guiding mission-driven consumer brands to attract a broad and passionate fan base. This episode of Digging Deeper is brought to you by the Marketing Podcast Network. If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there. What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net. Digging Deeper is a podcast on the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Seleyn DeYarus is the Founder and Executive Director of Regenerative Rising. She is recognized for helping galvanize the global regenerative movement. She brings together thought leaders from business, civic, academia, and agriculture networks for shared solutions to extractive models in the food, fashion, and beauty industries. Seleyn designs experiences to accelerate commitments to social and environmental justice, climate action, and building a regenerative economy. From 2009 to 2016, Seleyn served as CEO of Best Organics Inc, a certified B Corp and a leading online organic gift box and brand promotion company. Best Organics worked with social-mission-guided organic brands from across the USA to grow consumer awareness about healthy lifestyle brands one gift at a time. It was sold in June 2016 to Dave Noel, founder of Organic Bliss Baking Company. In this episode… The three biggest impacts on the planet are transportation, clothing, and agriculture. Is it possible for all three industries to work together to make the world a greener place? Absolutely. All life is interconnected and interdependent. Especially food and fashion, since both have major agricultural inputs. Fashion uses flax, linen, cotton, and leathers, and then of course most of our food is raised from the ground up. By leaving the monoculture paradigm behind, we can start having companion crops, like garbanzo and cotton. If these large industries start to collaborate with these types of plot experiments, it raises the bar of experimentation and exploration. What else is possible with an alliance between industry players? In this episode of the Gooder Podcast, host Diana Fryc is joined by Seleyn DeYarus, Founder and Executive Director of Regenerative Rising, to discuss the benefits of regenerative agriculture. Seleyn talks about why industry leaders need to come together to promote regenerative ideas, common concerns from businesses considering the change, and what she hopes for the future.

Natasha Case is the Co-founder of Coolhaus, the leading women and LGBTQ-founded and led ice cream brand in the country, and President of Brand Experience at The Urgent Company. Natasha has been listed on Forbes' “30 under 30 Food & Beverage,” Zagat's “30 Under 30,” LinkedIn's “10 under 35 for Food & Leisure,” “10 Most Successful Women in Business” by Leaders Globe, and was recently named UCLA “LGBTQ+ 2019 Alum of the Year.” She has been featured in many national publications like Entrepreneur, LA Times, and Bon Appetit. She also co-hosted her own podcast, Start to Sale through Eater/Vox Media. Natasha is devoted to leading Coolhaus' social mission of inspiring the next generation of women and LGBTQ founders, entrepreneurs, and creators of diverse backgrounds. Natasha has partnered with Black Girl Ventures to create ice cream to raise funds for entrepreneurial grants. She is also committed to teaching courses and attends frequent public speaking engagements to push the envelope for the next generation. In this episode… Most people have dreams that they are too afraid to follow. Daunted by risks and an unpredictable path, they let their passions fall to the wayside. But what happens when you decide to step up and make those dreams happen? Natasha Case had a stable job as an architect with Disney Imagineering. However, she had a dream to make a bigger impact than just amusement parks. She started by making ice cream sandwiches to comfort people during the recession of 2009. Encouraged by her partner and the success of an ice cream truck at Coachella, Natasha decided to pursue an entrepreneurial path. Now her passion for food and architecture works together to create amazing ice cream novelties and empower fellow women to follow their dreams. In this episode of the Gooder Podcast, host Diana Fryc sits down with Natasha Case, Co-founder and President of Brand Experience at Coolhaus, to discuss how her brand is making a difference. Natasha talks about the mission of Coolhaus, how her architecture background helps the company, and the recent acquisition by Perfect Day.

Diana Fryc is the Chief Sales and Marketing Officer at Retail Voodoo, a US-based branding firm that helps food, beverage, wellness, and fitness companies address their toughest growth challenges. As the daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the US, Diana is built for a higher purpose. From working with Jane Goodall to source sustainably made paper, she went on to a career helping corporate America normalize the use of environmentally responsible products and materials before working with Retail Voodoo. Diana believes that businesses should be a force for good and uses her networking powers to drive change, specifically in the areas of employment diversity, food equality, and the promotion of a sustainable supply chain. She founded and hosts the Gooder Podcast, where she interviews powerhouse women leading on every level in food, beverage, and wellness categories. In this episode… One way leaders can hone their skills, grow, and become better leaders is by asking questions and learning from others, especially those with more established businesses who have been in leadership roles for a long time. However, not every piece of advice received will be good and applicable to an aspiring leader. While working at a leadership development firm, Diana Fryc was told by one of her male superiors that being nice would not get her far in business. However, she found out later on that the piece of advice did not align with her values and who she was. She now advises fellow women leaders to have big hearts, be humble, and be clear on what they want. In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Diana Fryc, the Chief Sales and Marketing Officer at Retail Voodoo, to talk about running a CPG-focused company and branding in high heels. They also discuss Diana's Gooder Podcast, how to be a better female leader, and the interesting projects Diana has worked on at Retail Voodoo. Stay tuned.

Alexi Cashen is the Co-founder and CEO of Elenteny Imports, a wine distribution and logistics business. She was instrumental in growing the business to over eight figures in revenue. She is also the Host of the Alexi Cashen Podcast, where she features leaders from the wine and spirits industries, many of which she has helped launch and manage. In her spare time, Alexi became Founder and Chief Revenue Officer of St. Hildie's Spiked Tincture Tonics, which launched in 2021. Alexi is celebrating 20 years of experience in the food and wine industry. Her career is marked by a wealth of roles in hospitality, retail, wholesale, and supplier positions. She started out in the restaurant industry in her home state of Colorado before moving to New York City to season her career. In this episode… The better-for-you alcohol industry is booming. But just how good-for-you are these products? Some products boast low calories. Others boast “all-natural” ingredients. But they usually have added sugar, and most of them have low-quality ingredients and artificial flavoring. Where is the drink with great taste and great quality? Where can you find a drink with ingredient integrity? In this episode of the Gooder Podcast, host Diana Fryc is joined by Alexi Cashen, Co-founder and CEO of Elenteny Imports and Founder and Chief Revenue Officer of St. Hildie's Spiked Tincture Tonics, to discuss what sets her drinks apart. Alexi talks about the mission of St. Hildie's, how she is helping other companies handle distribution and logistics with Elenteny Imports, and why she is passionate about changing the alcohol industry.

Erin Baker is the President and Founder of Erin Baker's Wholesome Baked Goods. Erin has turned her love of wholesome ingredients into a thriving business that hand bakes and distributes breakfast goods and snacks all around the country. Erin Baker's® most famous offering and the genesis for the company is The Original Breakfast Cookie, created in 1994. A full meal in itself, Erin created the innovative concoction as a spin on the healthy oatmeal cakes her mother baked and sent her to school with every day. In addition to baking with integrity, Erin and her team give back to the community. For over 10 years, they have donated 10,000 breakfast cookies a month to 18 Boys & Girls Clubs in Western Washington. So far, they have donated 975,000 — and they're just getting started! In this episode… When you have a packed schedule, breakfast is usually one of the first things to get thrown off your agenda. If anything, people just grab a quick muffin or Pop-Tart on their way out the door. They have natural flavoring, so they're healthy… right? Unfortunately, most “natural flavorings'' aren't as natural as they seem. Companies only have to meet a few basic requirements to be able to write “natural flavoring” on their labels. Most of the time, that natural flavoring is just oil and sugar — a combination that the average American palette has been conditioned to expect. While this may create tastier foods, it certainly makes them less nutritious. That's why Erin Baker is busy creating wholesome baked goods like the Breakfast Cookie, so you can have a healthy start to your day — on the go. In this episode of the Gooder Podcast, host Diana Fryc is joined by Erin Baker, President and Founder of Erin Baker's Wholesome Baked Goods, to discuss how she is offering a better-for-you breakfast for everybody. Erin tells the story of starting the company, how she is helping struggling youth in the Boys & Girls Clubs, and why she is passionate about ingredient integrity.

Andrea Heuston is the CEO and Founder of Artitudes Design. Artitudes Design is a full-service graphic design firm that develops award-winning design solutions for individuals, small businesses, corporations, and enterprise clients. They create compelling, executive-level presentation design for nonprofits, consumers, corporations, retail, finance, press, analysts, and internal staff. Andrea is also a TEDx speaker coach, Host of the Lead Like a Woman Show, and the #1 Best-Selling Author of Stronger on the Other Side: The Power to Choose. She is currently a Board Member for Entrepreneurs' Organization and was previously on the board of Encompass and Olive Crest. In this episode… Speakers need help — even when they don't know it. What are the keys to a successful presentation? There's a number of factors that come into play — but a flawless design sure doesn't hurt. Andrea Heuston started Artitudes Design to help speakers create impactful presentations that say exactly what they need to. Plus, she coaches speakers on how to connect with their audience and leave a powerful impression. Now that most events are virtual, it takes considerable effort to claim someone's attention above the sound of kids running around, dogs barking, telephones ringing, and notifications buzzing. How does she do it? In this episode of the Gooder Podcast, host Diana Fryc is joined by Andrea Heuston, CEO and Founder of Artitudes Design, to discuss how she is empowering speakers — especially women speakers. Andrea talks about the beginning of Artitudes, tips to create a stellar presentation, and how she is empowering women through the Lead Like a Woman Show.

Amy Friedlander Hoffman is the Chief Business Officer for Liquid Death Mountain Water. Liquid Death is a quickly-growing beverage brand that packages water in infinitely recyclable tallboy cans. Amy oversees sales, marketing, merchandising, development for commercial strategies, and business development for all brand partnerships. Before joining the Liquid Death team, Amy was the Head of Business for Uber. She oversaw more than 150 partnerships across entertainment, music, sports, venues, community, and brand. Her work earned a spot on Billboard's “Top Branding Power Players.” Prior to Uber, Amy ran Priority Digital Media, a strategic consulting practice focused on content, media, and distribution. In this episode… There's good marketing. There's great marketing. And then there's Liquid Death's marketing. Liquid Death took a healthy habit and made it 50 times more fun — by turning traditional marketing on its head. Instead of trying to send a weighty message about the benefits of drinking water, they use comedy to promote their product. They're not making fun of others — just of themselves. By using humor, they're connecting with more consumers, promoting good habits, and helping the environment. In this episode of the Gooder Podcast, host Diana Fryc is joined by Amy Friedlander Hoffman, Chief Business Officer for Liquid Death, to discuss their innovative marketing strategies. Amy talks about how the company is helping the environment, the company's structure for success, and why humor is the perfect marketing tool.

Diana Fryc is the Chief Sales and Marketing Officer for Retail Voodoo. Diana has over 20 years of experience in marketing, research, copywriting, relationship building, and business development. Before her time with Retail Voodoo, Diana was a freelance consultant for marketing and project management services, the Director for New Business Development and Client Services at Lemley Design, and the President of AAF Seattle. In this episode… It's been a busy year for the Gooder Podcast. Listeners like you have tuned in for conversations from stellar female leaders from every corner of the food, beverage, and wellness industries. What are some of the highlights? Host Diana Fryc shares insights from standout interviews. A chat with Maisie Antoniello, Senior Marketing Executive for Jones Soda, reveals the secret to growing a brand while evolving with the times. Diana's discussion with Danielle Laubenstein, Director of Global Marketing for Mauna Loa, teaches us the importance of respecting legacy and culture while developing a brand strategy. What else is there for us to learn from the past year? In this episode of the Gooder Podcast, host Diana Fryc is joined by Rise25 Co-founder Dr. Jeremy Weisz to review the best interviews from the past year. Diana shares what she learned from talking with powerhouse women leaders, innovative new ideas in the food, beverage, and wellness space, and her experience attending NOSH Live.

Amanda Sains is the Director of Marketing at Joolies California Superfruit. Joolies offers California-grown, organic Medjool dates as a delicious and healthy snack. As Director of Marketing, Amanda bridges the gap between branded food and commoditized produce. She is a passionate brand builder by nature and comes from multiple functional CPG companies. Previously, Amanda was the Director of Marketing and Business Development at B'more Organic and the Director of Marketing at Vive Organic. She is currently the Marketing Director for Desert Valley Date. Amanda holds both a BS and MS from West Virginia University. In this episode… Dates. Are we talking about going out to dinner or the fruit that grandmas eat? Neither. We're talking about the sweet, nutritious fruit that is for everyone. Grown in southern California under the year-round sunshine, Medjool dates are naturally sweet and a great source of dietary fiber, magnesium, and copper. While they may have previously held a reputation as an old-people snack, Amanda Sains is on a mission to change that — and she's succeeding. Thanks to her branding and marketing expertise, Joolies California Superfruit is offering dates as a better-for-you snack that millennials are snatching up. So, how did Amanda turn around the reputation of a brown, wrinkly fruit? In this episode of the Gooder Podcast, Diana Fryc is joined by Amanda Sains, Director of Marketing at Joolies California Superfruit, to discuss how she is bridging the gap between branded food and commoditized produce. Amanda shares how Joolies got started, why she is passionate about the better-for-you industry, and how she is reaching new audiences with strategic marketing. She also opens up about maintaining a healthy work-life balance while working towards big goals.

Holly Lyman is the Founder of Wild Tonic, a brand of Good Omen Bottling. She is an encaustic artist from Alaska who has mastered the ancient art of Jun kombucha, among other ferments, and grows many of the ingredients on her ranch in Sedona. Holly's interest in fermentation stems from her days as an artist, using beeswax as her main medium. This transformed into working with honey, which later transitioned into a fascination with a rare ferment known as Jun. After years of brewing experiments with this live culture, Wild Tonic was born. Holly's company is recognized by the Women's Business Enterprise National Council as a certified women-owned business. She also prioritizes the promotion of women into management positions and considers it a foundation of her company. In this episode… Wouldn't it be nice if there was a drink that tasted great and gave you a boost — without the unhealthy ingredients? Holly Lyman thought so too. That's why she started experimenting with beverages using the Jun culture. It's a rare cousin of kombucha, an ancient ferment known as an elixir of life and enlightenment. While kombucha uses cane sugar, the Jun culture is made from honey. There's plenty of folklore surrounding its origins — some say the monks used it for energy. The Jun culture has been passed on for generations but never commercialized… until now. In this episode of the Gooder Podcast, Diana Fryc is joined by Holly Lyman, Founder and Queen Bee of Wild Tonic, to discuss her journey to create a revolutionary, healthy beverage. Holly talks about how she discovered the amazing qualities of honey, her transition from art to beverages, and the challenges she overcame while building up Wild Tonic.

Maria Littlefield is the Co-founder and COO of Owl's Brew. Owl's Brew makes boozy beverages with 100% real ingredients. Their fresh-brewed tea, fruit, and botanicals have no artificial flavors, sugar substitutes, or parabens. Maria has been chosen by Forbes as “30 Under 30” among food and beverage entrepreneurs and has been selected as “35 Under 35 Food Entrepreneurs” by the Specialty Food Association. Maria is also the Co-author of Wise Cocktails, a book about tea cocktails. She graduated from Skidmore College and lives in New York City. Previously, she was a Partner at Brew Lab Tea and the Director of Integrated Marketing at Talent Resources. In this episode… Unfortunately, when a food label says “natural flavoring,” their origins are still a little hazy. To earn the “natural” label, the FDA only requires that the original base is something from the earth. That means your raspberry flavoring could be made from animal by-products or other unclean ingredients. Unless you're talking about Owl's Brew. When they say your drink is raspberry flavored — it was made from real, red, and ripe raspberries. No chemicals, no sugar substitutes, and no funny business. Just amazingly delicious and totally clean boozy teas.  In this episode of the Gooder Podcast, Diana Fryc is joined by Maria Littlefield, Co-founder and COO of Owl's Brew, to discuss her journey to revolutionize the brewing business. Maria talks about why she started making boozy teas, how she upheld the standard of real, fresh ingredients, and the importance of empowering young women in the beverage industry.

Kristin Schroeder is the Co-founder and CEO of Moonlight Beverage Company. The company recently launched two patented first-to-market beverages that harness the power of nitric oxide, known as the miracle molecule. Wingman Smart Energy is a performance beverage made with amino acids and natural ingredients, and Love Life is an enhanced intimacy beverage. Kristin has a strong technical background in manufacturing, tech service, product development, and intellectual property as a chemical engineer and co-inventor of three US patents. After gaining business experience at a Fortune 100 company, Kristin switched gears. She earned an AASD in Interior Design and ran her own residential design company until joining forces with her husband to launch Moonlight Beverage Company. In this episode… What ingredients do you think of when someone says “energy drink?” Caffeine, amino acids, and sugar? What about nitric oxide?  If you've got a blank stare — that's OK. The knowledge of nitric oxides' amazing health benefits is just beginning to emerge. Scientists have coined it the “miracle molecule.” The Moonlight Beverage Company has a mission to make nitric oxide more accessible by blending it with amino acids, ribose, caffeine, and vitamin B for an incredible energy drink that benefits your brain, heart, and body. But how did this journey begin?  In this episode of the Gooder Podcast, Diana Fryc is joined by Kristin Schroeder, Co-founder and CEO of Moonlight Beverage Company, to discuss how they have reinvigorated energy drinks with nitric oxide. Kristin talks about the health benefits of nitric oxide, the inspiration behind Moonlight Beverage Company, and how she works with her husband to bring their mission to life. 

Fumi James (Watanabe) is the Senior Director of Global Foods and Breakthrough Innovations Brand Design for PepsiCo. Fumi is a passionate, creative thinker experienced in leading teams to deliver beautiful and purpose-driven brand design. She's helped lead the design for campaigns like the “Pepsi Generation” and Pure Leaf's “No is Beautiful.” Fumi is also a champion of creative diversity and maximizing individual strengths in a team. Fumi began her 15+ years of branding and retail expertise at Starbucks Coffee Company before joining PepsiCo in 2016. As the Creative Manager at Starbucks, she built a top-performing in-house design team, managed multiple re-brandings and promotions, and led packaging redesigns. In this episode… In a large organization like PepsiCo, it's easy to feel intimidated by the world-class leaders surrounding you. How can you overcome your fears in order to contribute? Remember that you're in the room for a reason. It doesn't matter if you have a PhD from a prestigious university or a degree from a community college. You've honed your skills over years of success and failure through the hard knocks of life. Your unique perspective and experiences are a strength to any organization. What makes you different from everyone else is exactly what makes you valuable — no one can replace you. In this episode of the Gooder Podcast, Diana Fryc is joined by Fumi James, the Senior Director of Global Foods and Breakthrough Innovations Brand Design for PepsiCo, to discuss why experience outweighs advanced degrees. Fumi shares the story of her humble beginnings, how she developed a strategic design mindset, and why she values portfolios over educational background. She also talks about how to cultivate a work environment that values diversity and inclusion.

Jenny Costa is the Founder and CEO of Rubies in the Rubble, the UK's leading anti-food-waste brand. Rubies in the Rubble make great-tasting condiments using ingredients that would otherwise go to waste. Jenny made her first batch of relishes from surplus vegetables and fruits in 2011 in her small kitchen. Now, she works with farmers and producers across the country to put surplus fruits and vegetables to good use. Jenny received an MA in Mathematics and Economics from the University of Edinburgh. She worked in Institutional Sales at Odey Asset Management for a year and a half before starting Rubies in the Rubble. Since then, she's won numerous awards including Investec Food and Drink Award Entrepreneur (2014), Marie Claire's Women at the Top Award (2014), and Good Housekeeping's Food Hero Award (2013). In this episode… Nearly one-third of all food produced globally goes to waste. That staggering statistic begs the question: is there a better way to utilize the food on our planet? How about delicious fruit and vegetable chutneys? Rubies in the Rubble gathers produce that's rejected from traditional markets for a funny shape, under or over-ripeness, or other minor defects. Instead of throwing them in the bin, they're blended into tasty spreads like Apple & Cranberry Chutney, Pear & Fig Relish, and Banana Ketchup. Due to their efforts, Rubies in the Rubble have saved 351,600 kilograms of fruits and vegetables. In this episode of the Gooder Podcast, Diana Fryc is joined by Jenny Costa, Founder and CEO of Rubies in the Rubble, to discuss her creative solution for eliminating food waste. Jenny shares how growing up on a farm taught her life-long lessons about sustainability, the journey to scale her dream from startup to major operation, and how both people and the planet benefit from eliminating food waste.

Sydney Chasin the Founder of Chasin' Dreams Farm, a new snack brand made from tiny, popped sorghum. The US-grown sorghum is a drought-resistant, regeneratively farmed crop that is naturally gluten-free — meaning it's as good for you as it is for the planet. Chasin' Dreams Farm is now the home for better-for-you, more FUN for you, clean-label snacks. Sydney received a BA in Financial Services with Entrepreneurship from Edinburgh Napier University. During school, she was the President of Napier University European Language Society and the Financial Services Student Programme Leader. Upon graduating, she began laying the foundation for her first company, Chasin' Dreams Farm, named after the family farm where she grew up. In this episode… Tasty snacks often come with an unfavorable ingredient list, and healthy snacks have a rap for bland flavors. Is there any way to find the best of both worlds? Chasin' Dreams Farm has the snack for you. What looks like tiny popcorn actually has no corn at all — it's popped sorghum. It's got all the flavor without any genetically modified ingredients. Gluten-free from the age of seven, Sydney Chasin grew up experimenting with alternative ingredients to make delicious snacks. Now, she shares her creations with healthy snack eaters across the globe. In this episode of the Gooder Podcast, Diana Fryc is joined by Sydney Chasin, Founder of Chasin' Dreams Farm, to discuss her journey to create a fun, healthy snack company. Sydney talks about her decision to start a company straight out of college, lessons she learned the hard way, and her advice for young, fellow entrepreneurs.

Robyn O'Brien is the Co-founder and Managing Director of rePlant Capital, a financial services firm dedicated to assisting US farmers' transition to regenerative and organic agriculture. rePlant Capital aims to accomplish this by deploying a series of proprietary funds, with the ultimate goal of reversing climate change. Robyn is a globally recognized voice in the food industry and has been called “food's Erin Brockovich” by The New York Times. Her TEDx talk (based on her book, The Unhealthy Truth) exposes the shortcomings of our food system and has been viewed millions of times — it's even influenced policy, legislation, and product formulation. Additionally, Robyn has advised CEOs and executives at multinational CPG companies, startups, and farm organizations for the last 15 years. In this episode… Many people assume that in order to create healthier food, all you have to do is find the right ingredients. But is that really all it takes? Robyn O'Brien understands that to provide nutritious foods, you have to go back to the roots — actually, the dirt around the roots. Food is only as healthy as the soil it grows in. For decades, farmers have dumped chemicals into the soil of our produce and planted genetically modified seeds. Only 1% of currently-owned farmlands are organic. In order to change the status quo, farmers will have to overcome old traditions and financial roadblocks. What's being done to help farmers transition to a more planet-friendly approach? In this episode of the Gooder Podcast, Diana Fryc is joined by Robyn O'Brien, Co-founder and Managing Director of rePlant Capital, to discuss how her team is investing in a more organic future. Robyn talks about how rePlant is empowering farmers to produce organic foods, why soil health is essential to restoring nutrition, and the inequality embedded in the US agricultural system.

Erika Lepczyk is the CEO and Co-founder of Memore, an innovative brand dedicated to sustaining long-term cognitive health. Memore offers functional blends that provide convenient and versatile ways to fill nutritional gaps with whole food nutrition. Memore's blends have shown to be effective in slowing decline and reducing Alzheimer's risk by as much as 53%. Erika aims to help break the common misconception that Alzheimer's is hereditary — only 2% of cases are. By introducing the world to Memore's functional blends, she hopes to educate consumers on preventive health and the positive impact that high-quality, whole food ingredients have on brain activity. Erika is a graduate of Michigan State University and has over 15 years of experience working with DTC brands. In this episode… Some people believe that fighting Alzheimer's is a lost cause. If it's in your genes, there's nothing you can do about it, right? Erika Lepczyk dug into the causes of Alzheimer's and found out that only 2% of cases are hereditary — meaning that there is a chance to prevent and slow the disease. She's dedicated her career to educating people about cognitive health and creating functional blends that fill the gaps in whole food nutrition. Her goal is to create a prevention-based solution, rather than just another treatment option or quick-fix. In this episode of the Gooder Podcast, Diana Fryc is joined by Erika Lepczyk, Co-founder and CEO of Memore, to discuss her journey to prevent cognitive diseases through whole food nutrition. Erika talks about why she started Memore, her past DTC experience that aided the start of a new company, and lessons she's learned during her entrepreneurial journey.

Regina Anderson is the Executive Director of Food Recovery Network, the largest student-led movement fighting food waste and working to end hunger in America. Regina joined the team in 2015 and is responsible for setting the vision, strategy, and fundraising efforts for Food Recovery Network. She works with stakeholders, partners, and the team at national headquarters to make food recovery the norm and not the exception. Regina has worked in the nonprofit sector for over a decade. At the Coro Center for Civic Leadership in Pittsburgh, she worked with employers in all sectors to establish internship programs and to match talented individuals with those opportunities. At Independent Sector and LIFT in Washington, DC, Regina worked to raise awareness of the nonprofit sector's abilities to solve society's most complex issues. In this episode… Some folks think that people are homeless and hungry as a result of poor decisions. But with 42 million people going hungry across the US, there are obviously much bigger factors at play. What are people doing to find a solution? Food Recovery Network is partnering with universities in 46 states to bring perfectly good cafeteria food — that would normally get thrown away — to hungry communities. It was started by four university students who saw food that could be purchased at 4:59 getting tossed into the garbage at 5:01. Why not use it to feed people? Since then, it's grown into a nationwide effort to reduce food waste and help struggling communities. In this episode of the Gooder Podcast, Diana Fryc is joined by Regina Anderson, Executive Director of the Food Recovery Network, to discuss how they're stopping hunger across the country. Regina talks about the reality of food deserts, why we should refrain from judging the poor, and how she found a passion for nonprofits.

Liz Myslik is a Partner at Loft Growth Partners. Loft Growth Partners invest in consumer brands that promote happier, healthier living to build great businesses that have a lasting impact. Clients include brands like The Seaweed Bath Co., Blue Dog Bakery, and Fat Snax. Liz has spent nearly 20 years leading emerging consumer brands across the food, beverage, and fitness industries. She has been named a “Kingmaker in Consumer & Retail” by Forbes, one of the “Most Influential Women in Food & Drink” by Fortune, and a “Wonder Woman in the Natural Products Industry” by New Hope Media. Liz is also a Board Member for No Cow, The Seaweed Bath Co., Fat Snax, and Flock. In this episode… Building a business is exceptionally difficult. It's a marathon, not a sprint. Often, it's one of the greatest joys and challenges that people face in their lives — second only to raising children. Liz Myslik understands the personal and professional journey of building a business. As an entrepreneur with years of experience growing brands in the health food industry, Liz understands the operational, financial, marketing, and sales sides, as well as the most important part — the people. She knows there are people out there like her: folks who are following their passion to make the world a better place. As Liz says, do what's right for the world and business will follow. In this episode of the Gooder Podcast, Diana Fryc is joined by Liz Myslik, Partner at Loft Growth Partners, to discuss why staying true to your passion to help the world will reap better long-term results. Liz talks about her father's advice that changed her career outlook, the difference between mission-driven and money-hungry companies, and resources for new business owners looking for investors.

Cherie Jackson is the Co-founder and CEO of Frooze Balls, a nutritious snack company. Frooze Balls are made with whole food and packaged with 100% recyclable material. You can find them in every major supermarket in New Zealand, and select stores throughout Australia, the UK, Europe, and the US. Cherie has over 20 years of successful global business development experience for B2B, B2C, and nonprofits. She is an expert at intuitively applying market data from primary and secondary sources to develop effective growth strategies. Cherie is also a Marketing Consultant for Moonlight Beverage Company. Previously, she was the Chief Marketing Officer for Jindilli and the Communications Director for Hinsdale Adventist Academy. In this episode… The health food industry is growing at an expedited rate. It used to be that nourishing food meant granola. Now there are vegan, gluten-free, and plant-based foods in every shape, size, and color. How are companies creating food that is both nourishing and delicious? Cherie Jackson, Co-founder of Frooze Balls, offers a great product that answers both of those needs. Frooze Balls are made from a combination of dates and nuts, rolled in coconut, and filled with two delicious flavors. Cherie believes that every human should have access to nutritious food. That means the food should be inexpensive, widely available, and most importantly — tasty. How is Cherie expanding the plant-based food industry with Frooze Balls? In this episode of the Gooder Podcast, Diana Fryc is joined by Cherie Jackson, Co-founder and CEO of Frooze Balls, to discuss continuing trends in the nutritious food CPG industry. Cherie talks about her core beliefs for running a business, how she got involved with Frooze Balls, and lessons she learned while growing the business.

Debbie Wei Mullin is the Founder and CEO of Copper Cow Coffee, the first premium Vietnamese coffee company in the US. Copper Cow Coffee connects sustainable farms with the American specialty coffee market, which is the largest in the world. Their signature Pour Over Latte kits come with delicious, sweet creamers and single-serve filters that fit over any cup, so customers can brew a perfect latte anywhere. Debbie's first entrepreneurial venture was founding Wei Pantry, a nationally distributed Vietnamese all-natural heritage food line. Before that, Debbie worked as a Consultant for World Bank, managing their supply chain development. In this episode… Maybe you've got an enviable position with a top-dollar company. Maybe you've got a steady job with health benefits and pension — but something doesn't feel right. What can you do when the entrepreneurial bug has bitten? Debbie Wei Mullin found herself in a similar position. Though she held a cushy position in supply chain development at World Bank, she felt stuck. Her innovative ideas were constantly pushed to the wayside, and she dreamed of a company where she could change the status quo and create great new products. So instead of finding that business, she built it. Now Debbie has created a household-name coffee brand with distribution in major retailers like Walmart, Sprouts Farmers Market, and Whole Foods. What does it take to make your entrepreneurial dreams a reality? In this episode of the Gooder Podcast, Diana Fryc is joined by Debbie Wei Mullin, Founder and CEO of Copper Cow Coffee, to discuss her entrepreneurial journey. Debbie talks about why she left her steady corporate job to start her own business, the impact of her sister and brother-in-law's support, and the unique aspects of Copper Cow Coffee. Debbie also shares tips for venturing out on your own entrepreneurial journey!

Angela Marturano is the Founder and President of Orchid Holistic Search, an executive search firm that goes beyond the simple matching of a job description to a curriculum vitae. Orchid Holistic Search connects brands in the natural products industry with the right talent to create healthy, long-term employment. Previously, Angela was the Sales and Recruitment Executive for Venteon Finance and the Territory Sales Manager for Arcadia Brewing Company in Michigan. She founded Orchid Holistic Search with her husband in 2010 after realizing there was a lack of recruiting specialists in the natural products industry. Angela's experience in HR and her husband's experience as a naturopathic doctor proved to be the perfect combination for their new company. Together, they work to deeply understand each clients' mission, culture, and vision to deliver exceptional results quickly. In this episode… You have a wonderful company in the natural products industry. You have a beautiful vision of better-for-you foods, beverages, and wellness practices. Now all you need is a stellar team. How do you get started?  Angela Marturano is the woman to call. She's dedicated herself to finding quality executive candidates for companies in the natural products industry through her agency, Orchid Holistic Search. It's not your average recruiting agency — Angela dives into each clients' mission, culture, and vision to fully understand which candidates would be the best match. Due to her efforts, 100% of Orchid Holistic executive searches last year resulted in an offer to a qualified candidate.  In this episode of the Gooder Podcast, Diana Fryc is joined by Angela Marturano, Founder and President of Orchid Holistic Search, to discuss executive recruiting in the natural products industry. Angela talks about why she started Orchid Holistic Search, how the business has changed over the years, and her advice for candidates and companies looking to hire.

Jessica Tonani is the Co-founder and CEO of Verda Bio, a cannabis research company. Verda Bio performs genomic, analytical, and agricultural research on cannabis and cannabinoid-based therapeutics. Jessica Tonani is a biotechnology professional with over two decades of experience in life sciences at firms. Jessica has been named one of the “most interesting people in cannabis” by The Seattle Times and a “cannabis leading lady” by Cannabis Now. Additionally, she has been widely quoted as an expert in publications such as Nature, Science, Popular Science, Bloomberg, High Times, Genome Technologies, and Entrepreneur. In this episode… Today, the topic of cannabis is widely growing. People love it, hate it, or just misunderstand it. What are companies doing today to magnify the benefits of cannabis and diminish the stigma? The teams at Verda Bio and Basic Jane are busy researching the medicinal utility of cannabis and working to make wellness products readily available. One of their earliest hemp products was created to relieve knee pain. It started when a co-founder's mother asked for a solution to her terrible knee arthritis since she couldn't use NSAIDs anymore. After two years of research and development, they finally created a product the mother loved — as did all her friends. It was so beneficial that they decided to commercialize the product, and the rest is history. In this episode of the Gooder Podcast, Diana Fryc is joined by Jessica Tonani, the Co-founder and CEO of Verda Bio, to discuss the future of the hemp industry and CPG. Jessica talks about the hurdles the hemp industry currently faces, their goals for the future, and why she left a career in biotech to research hemp. Plus, Jessica shares how Verda Bio's research and plant-based topicals are positively impacting the community.

Karen Frame is the CEO and Founder of Makeena, a company dedicated to connecting consumers with brands that are healthy for people and the planet. Makeena offers cash and rewards for purchasing eco-friendly and nutritional products. Their app provides a one-stop-shop for consumers looking to save and brands trying to get discovered. Karen Frame is a repeat founder in the tech space, an attorney, and a former CPA. She also has over 25 years of experience as an executive in the software and data industries for companies including Accenture, CipherCloud, and Frontier Communications. In this episode… Imagine an app that could help you find discounts on healthy foods, recipes, and products that fit your dietary requirements — a virtual one-stop-shop for all your natural food needs. Does it sound too good to be true? Good news — it already exists! Makeena is a free app so consumers can discover, find, and earn rewards with brands whose products meet their dietary needs and lifestyle preferences. Once they buy a product, all they have to do is scan a barcode, take a snapshot of the receipt, and then start earning cash and rewards. And it's also an excellent way for brands to get discovered. Brands get to engage with the consumer throughout the app's dashboard and learn more about the shopper to become more efficient with their marketing budget. On this episode of the Gooder Podcast, Diana Fryc is joined by Karen Frame, Founder and CEO of Makeena, to discuss how Makeena benefits both consumers and retailers in the natural food industry. Karen talks about how she became passionate about natural foods, how Makeena built its one-stop-shop app, and her goals for the company's future.

Diana Fryc This week Ivy Slater, host of Her Success Story, interviews her guest, Diana Fryc, a marketing industry executive with 20 years experience advising brands on how to address growth challenges. The two talk about the transformation of the food, beverage, and wellness industries, access to healthy food, food equality, and diversity in the workplace.  Diana Fryc is a marketing industry executive with 20 years advising brands from fortune 50 to start-ups on how to address their toughest growth challenges. As partner and CMO of creative branding firm, Retail Voodoo, uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands – and has been building long-standing client relationships because people trust her to put the right combination of people and business assets together to move mountains. Diana believes that business should be a force for good and uses her networking superpowers to drive change in the food, beverage and wellness industries, specifically in the areas of employment diversity, food equality and the promotion of a sustainable supply chain.  She founded and hosts the Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness.  10, 12, 14, 15, 18, 19, 20.5, 24 - problem In this episode, we discuss: Working with Jane Goodall Early roots in food, beverage, and wellness What naturals is and what it isn't The path to better for you health and wellness The evolution and revolution of food, health, and wellness Looking at what we thought was an opportunity through a different lens Who leads the pack in the new age of health and wellness The difference between problem solvers and the innovators The benefits of diversity in a company Website: https://retail-voodoo.com/  Facebook: https://www.facebook.com/retailvoodoo/  LinkedIn: https://www.linkedin.com/company/retail-voodoo/  Instagram: https://www.instagram.com/retailvoodoo/  Twitter: https://twitter.com/RetailVoodoo 

Jess Windell is the Founder of Maven Consulting, a strategic communications and public relations consultancy. Jess launched Maven Consulting in 2020 to help consumer brands get their PR strategy on the right track using the necessary tools for growth. Jess Windell has spent 12 years working in public relations. Her previous roles include the Vice President of BAM, a PR agency, and the PR Consultant for Perfect Snacks, a fresh snack brand leader. Jess is also the current Vice President of Naturally San Diego, a nonprofit organization and business network that fosters sustainability and develops leadership in the San Diego natural products community. In this episode… Many companies face a disconnect between their marketing and PR departments. But what kind of growth could your company experience if you bridged the gap? Jess Windell created Maven Consulting to link the PR and marketing departments. While most people think of PR as media relations, Jess thinks of it as any relationship you have with a stakeholder that matters to your business. She knows how to answer questions including, “How do I build better relationships with my investors?” and “How do I clarify my message and get it in front of the audience?” In this episode of the Gooder Podcast, Diana Fryc is joined by the Founder of Maven Consulting, Jess Windell, to discuss connecting your PR and marketing strategies. Jess clarifies some misconceptions about PR, explains why she wanted to create her own agency, and gives tips about how to develop better business relationships.

David Lemley is the Founder, CEO and Chief Strategist for Retail Voodoo. Retail Voodoo helps build, grow, and evolve brands in food, beverage, wellness, and fitness spaces. David founded the company on the belief that brands should inspire meaningful connections with real people. Through insight, visioning diagnostics, research analysis, and consensus building, they've helped companies like REI, Starbucks, Sur La Table and Nike become the beloved and dominant brands they are today. Diana Fryc is the Chief Sales and Marketing Officer for Retail Voodoo. Diana has over 20 years of experience in marketing, research, and business development. Before her time with Retail Voodoo, Diana was a freelance consultant for marketing and project management services, the Director for New Business Development and Client Services at Lemley Design, and the President of AAF Seattle. In this episode… Sometimes brands think a new design is the answer to all their problems. Diana Fryc and David Lemley would argue that's not true. They founded Retail Voodoo to help brands grow by getting straight to the heart of the problem. As the “data whisperers,” they know how to sift through truckloads of information and find the details that really matter. But how do you take that information and turn it into a strategy for growth? In this episode of the Gooder Podcast, Diana Fryc and David Lemley of Retail Voodoo join Dr. Jeremy Weisz to discuss Retail Voodoo's strategy for helping brands grow. They talk about their process of analyzing each brand's data, how they develop team alignment, and how they grow a brand's audience without losing the loyal customers.

Mary Berry is the Founder and CEO of Cosmos Vita. Cosmos Vita produces gummy vitamins that are vegan, non-GMO, and free from dyes. The company is dedicated to accessibility, inclusivity, and empowerment — as well as reminding people to love and take care of themselves. Mary has been sharing her expertise in the wellness space for over a decade. Before creating Cosmos Vita, she founded Texas Beauty Labs, now known as Goodkind Co. It was the leading product and services partner to Clean Beauty brands and creators, which produced the world's best-selling natural deodorant. In this episode… Sometimes we are our own worst critic. We say things to ourselves that we would never say to a friend — and maybe not even an enemy. We take so much time for others, we forget to take time for ourselves. That's why Mary Berry started Cosmos Vita, a company that creates gummy supplements that are vegan, non-GMO, and free from dyes. The company is dedicated to helping people take care of themselves and remember what it feels like to love yourself. But how did Mary learn how to start her own company? In this episode of the Gooder Podcast, Diana Fryc is joined by Mary Berry, Founder and CEO of Cosmos Vita, to discuss her entrepreneurial journey. They talk about Mary's previous experience founding Texas Beauty Labs, the biggest turning point in Mary's life, and her advice for other people trying to follow their dreams.

Brie Doyle is an author, teacher and retreat guide. Brie hosts transformational wellness retreats throughout the US and across the globe, and is the Founder of She Glows Retreats. She specializes in curating mental and emotional wellness curriculum for groups, conscious companies, schools and individuals. A yoga and meditation teacher for over 20 years, Brie is a leader in the health and wellness space who helps people heal their past and reclaim their power. Her book, You Should Leave Now: Going on a Retreat to Find Your Way Back to Yourself was just released. In this episode… Burnout is spreading the nation like another pandemic. We push ourselves to the brink of exhaustion by expecting ourselves to do everything and somehow be happy about it at the same time. Brie Doyle has another solution. She offers She Glows Retreats to help women reconnect with themselves and reclaim their power, confidence, and clarity. Brie believes that by taking a step back, we can learn to hear our own voice again and put the joy back into our everyday living. In this episode of the Gooder Podcast, Diana Fryc is joined by author, teacher, and meditation guide, Brie Doyle. They discuss Brie's own burnout that inspired She Glows Retreats, how meditation has been both integrated and diluted in American culture, and why you should stop trying to do everything on your own.

In light of the nation's growing obesity crisis and subsequent pressures on the health service, episode six of season two of the Agri-Food Comms Cast, explores the potential influence that the food industry could initiate by actively marketing healthier food choices. This month, Catherine Linchis joined by food campaigner and crossbench member of the House of Lords, Baroness Rosie Boycott, and marketing guru and host of the US-based Gooder podcast, Diana Fryc. Our guests discuss the challenges faced by natural 'straight from the farm' produce when competing against highly processed, cheaply produced food and drink brands. The episode highlights food inequality, as well as calling for greater honesty and balance in how foods are promoted. This is especially true of many well-known brands that boast sizable marketing budgets to promote their frequently nutritionally poor products. It's a challenging but important subject with many questions to answer. Do marketing professionals have a responsibility for introducing healthier lifestyle choices through their advertising campaigns? How can we analyse the influence that brands have on Western society's eating habits and use this to affect change for the better? This episode explores a range of comms strategies that aim to tackle these difficult issues, while supporting public health policies and initiatives.

Do-gooder Diana Fryc sees brands as a force for good, but a lot goes into walking that walk. Fortunately, she knows all the steps. The co-founder of Voodoo Retail, and host of The "Gooder" Podcast, walks us through food equity, conscious capitalism, women in leadership roles, sustainability and more on what is possibly the most important episode of Above the Fold to date.

Diana Fryc is a marketing industry executive with 20 years advising brands from fortune 50 to start-ups on how to address their toughest growth challenges. As partner and CMO of creative branding firm, Retail Voodoo, uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Get productivity tips that I only share with email subscribers. Become a Mark Struczewski Insider and get the top 5 productivity tips for free. ABOUT Mark ‘Ski' Struczewski (“Mister Productivity”) works with executives to help them gain control of their time by taming distractions so they can experience less overwhelm, feel a sense of freedom, and enjoy their lives. In addition to being a productivity coach, Mark is a speaker, host of The Mark Struczewski Podcast, and an author. His strategies have guided CEOs/Executive Directors, business owners, business corporate specialists, and entrepreneurs to get back control of their time. You can find out more about how to connect with Mark and his mission to create confident leaders at misterproductivity.com. If you're looking to take your productivity to the next level or if you are interested in bringing me in to speak at your event, visit MarkStruczewski.com. Follow me: LinkedIn Facebook Telegram If you love the show, share it with a friend on Apple Podcasts.

Diana Fryc is a marketing industry executive with 20 years advising brands from fortune 50 to start-ups on how to address their toughest growth challenges. As partner and CMO of creative branding firm, Retail Voodoo, uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth.   Get productivity tips that I only share with email subscribers. Become a Mark Struczewski Insider and get the top 5 productivity tips for free.   ABOUT Mark ‘Ski' Struczewski (“Mister Productivity”) works with executives to help them gain control of their time by taming distractions so they can experience less overwhelm, feel a sense of freedom, and enjoy their lives.   In addition to being a productivity coach, Mark is a speaker, host of The Mark Struczewski Podcast, and an author. His strategies have guided CEOs/Executive Directors, business owners, business corporate specialists, and entrepreneurs to get back control of their time. You can find out more about how to connect with Mark and his mission to create confident leaders at misterproductivity.com.   If you're looking to take your productivity to the next level or if you are interested in bringing me in to speak at your event, visit MarkStruczewski.com.   Follow me: LinkedIn Facebook Telegram   If you love the show, share it with a friend on Apple Podcasts.

Dr. Katrina Burrus, MCC talks with Diana Fryc about women in leadership and some of the obstacles they face in the business world as they answer the following questions. Why aren’t there more women in leadership roles (C-suite/VP) and how can we change this? What are the most surprising hurdles women in leadership keep running into? What are the different huddles between women of color and Caucasians? What will it take to make lasting change for diversity? How can we do a better job of educating people about Generation Z and Consumer buyers? Who is Diana Fryc? Diana believes that business should be a force for good and uses her networking superpowers to drive change in the food, beverage, and wellness industries, specifically in the areas of employment diversity, food equality, and the promotion of sustainable supply chain. She founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness. Diana Fryc is a marketing industry executive with 20 years advising brands from fortune 50 to start-ups on how to address their toughest growth challenges. As partner and CMO of creative branding firm, Retail Voodoo, uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands – and has been building long-standing client relationships because people trust her to put the right combination of people and business assets together to move mountains. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to iTunes. We would love a review on iTunes or other platform. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

This week on The Retail Perch, Gary and Shekar interview Diana Fryc, partner, and chief sales and marketing officer of Retail Voodoo. Diana and her team are dedicated to building, growing and developing wellness brands and naturals. She shares her passion for naturals as well as her insights into how this category has developed and changed over the years. Diana is also a champion of the women and minorities who were responsible for nurturing natural products in their infancy, but who are now being displaced in some cases.

A sustainability thought-leader, marketing and networking tour-de-force, Diana is resourceful, insight-driven, and loaded with can-do energy. 15+ Years into her journey, she deeply understands the importance of gaining team alignment, distilling marketing research into actionable insights, and brand-driven copywriting to build and grow brands. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Our guest today took a giant leap of faith with her business, to strategically narrow the focus of her client base. For many this may seem a risk, but for Diana Fryc and her business partner at Retail Voodoo, the payoff was worth the risk. Diana believes that business should be a force for good and uses her networking superpowers to drive change in the food, beverage and wellness industries, specifically in the areas employment diversity, food equality and the promotion of sustainable supply chain. She founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness, and is partner and CMO of creative branding firm, Retail Voodo.  Diana uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. In this episode we discuss brand development, her passion for working with businesses in the naturals sector, and how many companies, large and small, are working diligently to reach new consumers who may want, but haven't yet fully, been consumers in this market. We also discuss the power of leading with love, it's impact on your customers, and how it becomes a sustainable vehicle for on-going referrals. Diana Fryc is a marketing industry executive with 20 years advising brands from fortune 50 to start-ups on how to address their toughest growth challenges. Listen in! http://twitter.com/RetailVoodoo/ http://www.instagram.com/retailvoodoo/ http://www.linkedin.com/in/dianafryc/ http://www.facebook.com/thegooderpodcast/ http://www.linkedin.com/company/2788825/ https://www.facebook.com/retailvoodoo/ ……………………………………………………………………………………………………………… Thank You to our February Sponsor! Tired of the time and expense to get a manicure or pedicure? Try Color Street today! Base, color, and top coats of high-quality liquid nail polish in each strip results in a brilliant, salon-quality manicure in just minutes. No dry time, smudges, or streaks, and your mani/pedi lasts up to 10 days. Color Street is 100% real nail polish, not stickers. Learn More: https://www.colorstreet.com/bhroberts/party/2095611  

Our interview guest is Diana Fryc, Partner and Chief Sales & Marketing Officer with Retail Voodoo and host of the Gooder podcast; she joins us to discuss brand and product development over the last several years in naturals and organics, how brands can diversify their customer base, and trends to look for in the near future. In news, Tractor Supply Company releases much-anticipated earnings that suggest people may be increasingly interested in products to make them for self-sufficient. We also discuss Hobby Lobby ending their 40% off coupon program.