Podcasts about SEO

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Coyuchi is proving that a 35-year of press is a brand's ultimate asset in the age of AI search. By continuously optimizing site schema for LLMs and selling “feelings over features,” the organic home textiles leader is turning AI discovery directly into revenue. For more on Coyuchi, in show notes, click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, with host, Nichel, as this month of August wraps up her summer break check-ins she shares in what her overall summer insight of wisdom, as well as what things she additionally learned and enjoyed. Nichel discusses her outlook for her 10th return to podcasting formulating her network broadcasting and excited for the season ahead. She as well shared her insights by answering questions posed regarding her show, the journey of projects of MOLIAE and beyond. Tune in to get the scoop and get ready for the Premiere Return of Podcast Show on Sept 21, 2026 for the 10th year! Be apart of this momentous celebration! Thank you to all followers-supporters-listeners!

#FenceFam... Now is the perfect time to take FULL advantage of this "Starter Version" of Elite Technique, the fence pros choice for CRM solutions! Matt has made this simpler version easier to digest and get started for your fence company! Get started now and be 100% in the spring!!! Cheers! Remember to like, share, comment and REVIEW! The Fence Industry Podcast Links: IG @TheFenceIndustryPodcast FB @TheFenceIndustryPodcastWithDanWheeler TikTok @TheFenceIndustryPodcast YouTube @TheFenceIndustryPodcastWithDanWheeler Visit TheFenceIndustryPodcast.com Email TheFenceIndustryPodcast@gmail.com Central Fence Supply:  Visit centralfencesupply.com Gopherwood & Expert Stain and Seal IG @stainandsealexperts  FB @ExpertProfessionalWoodCare YouTube @Stain&SealExperts  FB Group Stain and Seal Expert's Staining University  Visit RealGoodStain.com Visit Gopherwood.us Log Cabin Fence IG @Log_Cabin_Fence FB @LogCabinFence Visit LogCabinFence.com Elite Technique Visit https://www.getelitetechnique.com/ Greenwood Fence Visit https://greenwoodfence.com/ Ozark Fence & Supply promo code: TFIP15 for 15% off! Visit https://www.ozfence.com/ Benji with Clever Fox for all your FENCE website, SEO & marketing needs! Visit https://www.cleverfox.online/ Stockade Staple Guns Visit https://www.stockade.com/us/ mySalesman Visit mySalesman.com Orlando Hinge Company Visit swanhinge.com   The Fence Industry Podcast is Produced by CleverFox.Online https://www.cleverfox.online/  

In this solo episode, Bradley Hamner makes the case for the Socratic method as a team development tool. He opens with an analogy. A person drowning in the water needs a rope, not a question about how they ended up there. There are moments when a team member needs the answer handed to them, and moments when the better move is to draw the answer out of them.Bradley walks through what skilled questioning looks like in practice, including Dan Martell's one, three, one method and the questions he used during a performance improvement plan conversation six months ago. He shares two situations where digging past surface behavior changed the outcome, and explains why the person asking the questions is the one in control of the conversation.This conversation moves past scripts and into curiosity. When was the last time you dug more than an inch deep with someone on your team? Do you know enough about where your people came from to understand how they see the work? And are you coaching everyone the same way when they each need to be met where they are? If you want to become a better coach to the team you already have, this episode is for you.Join us in the free Circle community and hop on the email list to get practical tools, resources, trainings, and updates on what we're working on next.https://blueprintos.com/assets/Resources MentionedGo back to Bradley's earlier episode on coaching versus consulting.Listen to the Develop A-Players Playbook episodeListen to the episode on performance improvement plansListen to the episode on the functional areas of businessThanks to our sponsorsCoach P ConsultingCoach P found great success as an insurance agent and agency owner, leading a large and stable team of top-performing professionals. Today, he shares the systems, delegation strategies, and specialization methods he developed along the way. Gain access to weekly training calls and mentoring at:https://coachpconsulting.comBe sure to mention you heard about it on the Above The Business Podcast.Autopilot RecruitingAutopilot Recruiting helps small business owners solve staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every business day. They optimize your applicant tracking system, post job listings, and source candidates through social media and local communities.With their continuous recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates without paying hiring fees or commissions.https://www.autopilotrecruiting.comMention Above The Business Podcast when you reach out.Direct ClicksDirect Clicks specializes in digital marketing solutions designed for business owners who want measurable results. Their team supports companies through paid advertising, SEO, and strategic marketing systems that help generate consistent leads.Exclusive offer for listeners:https://directclicksinc.com/abovethebusinessGet a free marketing campaign audit where their team reviews your website, SEO, content, social media, and paid advertising, then provides actionable recommendations. If you partner with them, all setup fees will be waived.About Above The BusinessAbove The Business is hosted by Bradley Hamner, founder of BlueprintOS, and focuses on helping small business owners transition from Rainmaker to Architect by building systems, teams, and operations that scale without their constant involvement.

Most ecommerce brands are built on traffic they don't own. This founder changed that — and it helped him build and sell a £1M Shopify brand.Jayden Clark built Woodlark Garden Luxury into a seven-figure ecommerce business before selling it for £515,000. But the business started in a vulnerable position - with 95% of revenue coming from Google Ads and very little organic traffic.In this episode, Jayden reveals how he moved away from relying purely on paid acquisition, built a scalable SEO strategy, increased organic revenue and created a more valuable ecommerce business that became attractive to buyers.Jayden also shares lessons from his latest ecommerce venture, Camper Nation, which generated £500k in organic revenue in its first 18 months, and explains why building owned traffic can become one of the biggest advantages for Shopify brands.You'll learn:Why relying too heavily on Google Ads can make your Shopify business vulnerableHow SEO helped transform a paid traffic business into a valuable ecommerce assetWhy chasing competitive keywords is often the wrong SEO strategy for growing brandsHow building topical authority can generate thousands of organic visitorsHow long-tail SEO helped capture high-intent customers ready to buyWhy organic traffic can increase the value and saleability of an ecommerce businessHow Jayden uses SEO strategies across multiple ecommerce brandsIn This Episode(00:00) The Problem With Relying on Paid Ads(01:15) Why 10% Margins Were Too Risky(03:44) Building a 50/50 SEO & Paid Ads Strategy(05:04) Finding High-Intent Ecommerce Keywords(08:02) Turning Winning Ad Keywords Into SEO Traffic(11:13) Matching Search Intent to the Customer Journey(15:49) Selling the Ecommerce Business(17:08) Why Organic Traffic Increased Business Value(19:49) Cross-Selling & Increasing Customer Value(21:48) Turning Ecommerce Traffic Into Leads(26:04) The Metric That Predicts Future Sales(29:16) How Smaller Ecommerce Brands Can Win SEO(31:55) A Low-Cost Ecommerce Backlink Strategy(35:37) Final ThoughtsWe also discuss how Jayden built industry authority, created content that converted visitors into customers and used SEO as a competitive advantage rather than just a traffic channel.Learn more from Jayden:Woodlark Garden Luxury: https://woodlarkgardenluxury.co.uk/Camper Nation: https://campernation.co.uk/Kiln Crafts: https://kilncrafts.co.uk/YouTube: https://www.youtube.com/@JaydenClarkHTEFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS15.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Tune in with host, Nichel, as this month of August wraps up her check-ins. She shares in what her overall summer insight of wisdom, things she learned and enjoyed and by answering questions, as the show return starts on Sept 21, 2026 for the 10th year! Be apart of this momentous celebration! Thank you to all followers-supporters-listeners!  

Discover entrepreneurship, innovation, business growth, scaling, and intellectual property strategies from successful founders and industry leaders. Richard Gearhart and Elizabeth Gearhart, co-hosts of the Passage to Profit Show interview Dr. John La Puma board-certified physician and two-time New York Times bestselling author, Michael Greenberg from 3rd Brain Digital Operations and Bill Treloar from Rank Magic. What if your exhaustion, brain fog, poor sleep and lack of focus aren't simply caused by stress—but by spending too much time indoors? Dr. John La Puma, board-certified physician, professionally trained chef, regenerative organic farmer and two-time New York Times bestselling author, explains the science behind his 17-minute outdoor prescription and why morning light, fresh air, movement and time away from screens can influence circadian biology, sleep, focus, burnout and productivity. He also reveals how indoor air quality, digital overload and nighttime light may be affecting entrepreneurs and employees—and why simply stepping outside could be one of the easiest ways to improve how your brain and body perform. Read more at: https://www.drjohnlapuma.com/ Can AI really fix business chaos? Michael Greenberg, founder of 3rd Brain Digital Operations explains why the answer starts with getting your business organized before you automate anything. He shares practical strategies for documenting processes, organizing data, breaking complex workflows into manageable steps, and using AI to automate everything from customer quotes to everyday operations. Discover how becoming “AI ready” can create consistency, clarity, capacity and ultimately help businesses improve their bottom line and accelerate growth. Read more at: https://www.3rdbrain.co/ How do you get your business found on Google—and increasingly, by AI search? Bill Treloar, founder of Rank Magic shares practical SEO strategies that help businesses improve visibility, including keyword research, topical website structure, backlinks, online reviews, consistent business listings, and authentic customer content. He also explains why outdated tactics like keyword stuffing and duplicate location pages no longer work, and what entrepreneurs should know about optimizing their websites for Google and AI-powered search. Read more at: https://www.rankmagic.com/ Whether you're a seasoned entrepreneur, startup founder, inventor, or small business owner, the Passage to Profit Show is a leading podcast for insights on entrepreneurship, innovation, intellectual property and business strategy. Hosted by Richard Gearhart and Elizabeth Gearhart, the show features industry leaders, investors, and founders who share real-world lessons on scaling companies, protecting ideas, building generational wealth, and navigating today's evolving business landscape. Visit https://passagetoprofitshow.com/ for the latest episodes, expert interviews, and resources designed to help you grow, protect, and profit from your ideas. Chapters (00:00:00) - Passage to Profit: How to Get Out of Fear(00:00:57) - What's the One Thing That Everyone Should Know How To Do Before(00:02:04) - Food That You Hated As a Kid(00:02:45) - Top Digital Stars(00:03:52) - Decisions That Changed the Direction of Your Career(00:07:08) - What was the One Decision That Changed Your Life?(00:08:32) - What Have You Changed As a Professional?(00:10:01) - Why 17 Minutes a Day Outside Is So Important for Your Sleep(00:18:52) - How to Reset Your Brain with a Little Eco Medicine(00:21:01) - Car Shield(00:22:00) - Health Insurance: Better Coverage at a Cheaper Price(00:23:08) - Burnout and the Right Time to Work(00:29:40) - Waking Up Early: Better Sleep Time(00:31:07) - Real AI Use Cases Business Owners Roundtable(00:32:15) - Six Ways That You're Using AI(00:35:48) - Will AI Take Over the Universe?(00:36:42) - Real AI Use Cases Business Owners Roundtable(00:37:09) - Debt Relief Hotline(00:39:34) - Copyright & Trademark News(00:42:45) - Can You Automate Chaos? With AI?(00:43:37) - Should Businesses Automate Their Processes?(00:50:54) - Claude Code vs. OpenAI: What's The Difference?(00:53:02) - Adopt AI Processes in 2020(00:54:07) - Passage to Profit with Richard and Elizabeth Gearhart(00:55:36) - How Do You Rank in Google Search?(01:00:58) - How to Get Your Business Searched by Google's AI Agents(01:06:01) - Car Shield(01:07:05) - Old Things That Will Never Change(01:08:10) - Secrets of the Entrepreneurial Mind(01:09:36) - How to Build a Business on a Weak Side(01:10:50) - Passage to Profit: How to Build a Niche

Today on the Community podcast, Kristina is joined by Puja Malhotra, founder of Roop Creative, to talk about what it really takes to build a brand and website that can grow with your business.Puja shares her journey from corporate art director to entrepreneur, the lessons she has learned through ten years in business, and why strategic branding is about so much more than choosing colours, fonts, and a pretty logo.Tune in to hear:Why saying no to the wrong opportunities can help you attract better-fit clients.When DIY branding and websites make sense, and when it may be time to invest in professional support.Why your website should be helping sell your business before someone ever gets on a discovery call.The biggest website mistakes Puja sees business owners making.Why your brand should be built around your ideal client, not just your personal preferences.How to create a brand and website you can grow into instead of constantly needing to rebrand.Why personal branding, SEO, blogging, and funnels should all be approached strategically based on your business goals.Puja also shares how the psychology behind branding, thoughtful website strategy, and the human element all work together to build trust with potential clients. They talk about creating a customer journey that feels intentional, showing up professionally online, and why your website needs to be more than a digital business card.If you are building a service-based business, thinking about a rebrand, or wondering whether your website is actually helping you attract your dream clients, this episode will help you look at branding and website strategy through a more long-term lens. Tune into this episode of Community anywhere you get your podcasts to learn how to build a brand you can confidently grow into!Connect with Puja Malhotra:WebsiteFollow Roop Creative Agency on InstagramFollow Puja on InstagramLinkedInMentioned in this episode:Try our Podcast Content MachineSend me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

We talk with Karen Tiber Leland about how AI search changes personal branding, rebranding, and what it takes to stay findable when machines summarize the internet for your customers. We break down how to pick a canonical name, reduce mixed signals across channels, and decide whether you need a full rebrand or a focused re-up. • Choosing one canonical form of your name and using it everywhere to reduce identity collision • Buying the right domain and cleaning up scattered online data for better AI and Google understanding • Defining rebrand versus re-up and spotting the different ways brands drift • Cutting noise in messaging so AI can classify your expertise with confidence • Why specialization is coming back and why “everybody” is not a target market • How executive branding impacts trust for investors, clients, and employees • Handling public criticism as a leader and planning for the crisis continuum • Brand refresh pressure points for new brands versus legacy companies that feel behind • Industries most disrupted by AI and how service firms can adapt without losing trust • Disclosing how you use AI and keeping humans in the loop for quality and accountability • The micro changes worth watching, including pricing transparency and AI-driven discoverability • Where to find Karen, including KarenLeland.com and SterlingMarketingGroup.com and her book Brand Mapping Strategy Guest Contact Information: Website: sterlingmarketinggroup.comLinkedIn: linkedin.com/karenlelandMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.comRate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review Follow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Watch the YouTube version of this episode HEREIn this episode of the Maximum Lawyer Podcast, Tyson Mutrux catches up with Christopher Nicolaysen of Springs Law Group to talk about scaling, marketing, hiring, and what changes as a law firm grows.Chris shares how his firm cut roughly $40,000 per month in advertising while continuing to increase new clients, why they are bringing SEO in-house, and how better intake training has improved conversion. Tyson and Chris also discuss the challenge of hiring higher-level people as a firm grows, lessons from the Hormozi event, deposition strategy, active listening, and the value of knowing when you already have the information you need.They also get into Springs Law Group's upcoming rebrand, website rebuild, office expansion, and the importance of creating systems that allow the firm to keep moving without everything depending on the owner.Listen in for a practical conversation about building a stronger team, spending smarter on marketing, and scaling a law firm with more intention.What You'll LearnWhy Chris decided to bring SEO in-house.How Springs Law Group reduced ad spend while increasing new clients.Why the $3M to $10M growth stage often becomes a people problem.How better intake training can improve conversion.Why active listening matters in depositions, trials, and leadership.How Chris is approaching the firm's rebrand, website, and expansion.Timestamps00:00 — Scaling Springs Law Group and bringing SEO in-house04:48 — The people problem that comes with firm growth07:10 — Lessons from the Hormozi event and MaxLawCon13:47 — Trial training, depositions, and active listening21:29 — Marketing, intake, rebranding, and expansion27:15 — Creating downtime and building consistency

Don’t get left behind in the AI shift! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this critical conversation, Vince Menzione sits down with Shannon Sigmon, Marc Harpster, and Jeff Mesnik to uncover how the rapid pace of change in the Google Cloud Marketplace and AI agent integration is forcing organizations to completely rethink their go-to-market strategies. They break down why traditional three-year business plans are dead, replacing them with agile 100-day sprints to keep up with the shifting ecosystem. The panel reveals that leveraging your Adaptability Quotient (AQ) and turning data patterns into actionable co-sell motions are the only ways to survive the upcoming “agent age” and maintain a competitive edge. https://youtu.be/xIaABKU1jmM Key Takeaways Consistent messaging is required to gather actionable data and build trust with channel partners. Three-to-five-year business plans are obsolete, and leaders must now operate in 100-day sprints to keep pace with hyperscaler changes. Google Cloud Marketplace uniquely supports channel partners by allowing them to own the customer relationship and recognize top-line revenue. The rise of AI agents is shifting discovery away from traditional SEO, requiring ISVs to adapt how they provide access to their tools. Creating interactive content variations from a single asset helps train AI agents to discover and prioritize your solutions. Despite rapid digital transformation, human connection remains the ultimate deciding factor in enterprise software purchases. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Adaptability Quotient, Google Cloud Marketplace, agentic age, co-sell motion, digital sales hub, private offers, propensity to buy, AI pattern analysis, hyperscaler CRM, interactive trivia content, product-led discovery. Transcript Shannon – Marc – Jeff AUDIO Podcast [00:00:00] Vince Menzione: That becomes the core of your data analysis because if you’re not submitting consistent content and submit, you know, consistent information, then you’re not gonna get information back. [00:00:13] Vince Menzione: You can feel it happening. The ecosystem is shifting beneath us. The way Hyperscalers are partnering, how AI is remaking the channel and what it means to win in 2026. [00:00:25] Vince Menzione: Welcome to the Ultimate Partner [00:00:26] Vince Menzione: Podcast. I’m Vince Menzione your host. And each week I sit down with leaders at the intersection of technology, partnerships and outcomes. The voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the [00:00:46] Vince Menzione: strategy. [00:00:47] Vince Menzione: It is the strategy because being in the room changes everything. Let’s start. [00:00:57] ——-: We have another incredible group of leaders coming up here and, uh, and friends of ultimate partner and, uh, Susan, do you need me for, okay, good. Come on up. So I’m gonna, I’m gonna invite you up and then have you each. Introduce yourself, uh, to this conversation. Shannon, it has been a great to see you. Yeah, great friend. [00:01:18] ——-: Been in, it was in Boca. Mark. Great to have you. Good to see you, sir. Jeff, great to have you. Uh, this is incredible. I’m, I’m excited for this conversation. So, uh, yeah, we talked about aq. We talked a little bit about AQ in this last session. Don’t, didn’t we? Yeah. [00:01:34] Shannon Sigmon: A little. [00:01:34] Vince Menzione: Why don’t we go, why don’t we have you, I wanna have you each introduce yourself, your role, your company mission, and, and, and everything here. [00:01:40] Vince Menzione: So why don’t we start with Shannon. [00:01:41] Shannon Sigmon: Um, hey, thank you Vince for having us again, um, here in Bellevue. It’s been great to meet with everybody and see some old friends. Uh, I’m at Software One, so Shannon Sigman, um, based on the East Coast, but I work at Software One I’m responsible for. Um, in my sales role, I’m responsible for our channel and digital sales organization in North America. [00:02:00] Shannon Sigmon: And then I also have, um, responsibility supporting Regina Ma and Freddie and our leadership team as the chief of staff. Um, and we’re focused software one, if you haven’t worked with us before, we’re focused on helping, um, helping our customers and partners deliver real financial impact in their business so they can afford some of the, the cool to do some of the cool stuff you were talking about in the earlier session. [00:02:20] Shannon Sigmon: And it’s, for us, it’s really about coming in on the front end and helping, um, our customers and our partners understand what they’re doing in their software stack, their cloud stack, and then how to, um, optimize that, rationalize the strategy and, and the implementation of of solutions. [00:02:36] Vince Menzione: And a global leader in the marketplace in [00:02:38] Shannon Sigmon: That’s right. [00:02:39] Shannon Sigmon: The, the number one Microsofts, um, we [00:02:41] Vince Menzione: used to say re reseller or ls. We used to all these different, [00:02:44] Shannon Sigmon: yeah. We, um, it’s funny, I was speaking last night. We fall into the scale solution provider. We’re d with Google and AWS. But, um, we operate very differently on the, on the North America market as a more of a boutique, uh, personalized experience than what a traditional dity is. [00:02:59] Shannon Sigmon: I’m less about the transaction and more about the impact and the, the outcomes and, and helping partners with their go-to-market strategy. [00:03:07] ——-: Awesome. Yeah. And sitting next to you, Marc I’ll let you introduce yourself ’cause this kind of ties in very nicely in [00:03:13] Marc Harpster: Yeah. [00:03:13] ——-: In terms of the work you do. [00:03:14] Marc Harpster: Uh, thanks Vince. [00:03:15] Marc Harpster: Uh, hi everyone. I’m Mark Harpster. I am part of the Google Cloud Marketplace organization. So, uh, guy who you just heard from on the last panel is my boss. Uh, I run strategic initiatives within the marketplace team. So this includes our channel program. Uh, so everyone who is. Uh, the partners who like to resell, uh, ISV software out our marketplace. [00:03:38] Marc Harpster: Uh, I have a team who works with, uh, all of you, and that includes distribution. Uh, and uh, then I also, we run, um, the, some of our, like the go to market strategic initiatives. So we have a. Uh, customer credit program that ISVs can take advantage of to help incentivize deals going through marketplace, uh, propensity to buy, uh, data that we can share. [00:04:02] Marc Harpster: Mm-hmm. Uh, a number of different programs along those lines. Uh, basically, uh, we’re we’re helping. You know, customers find the solutions that they want to buy and helping them buy from the who they wanna buy from. [00:04:14] ——-: Yeah. And you were out early. I mean, you’ve been in the, the, I I feel like Google was leaned in very early on the channel. [00:04:20] Marc Harpster: Yeah. [00:04:20] ——-: And it was a couple years now, right? [00:04:22] Marc Harpster: Yeah. I joined Google about two and a half years ago. Uh, I was, you know, at, at another, worked for another cloud marketplace before that. So I’ve, I’ve been in the marketplace space for, uh, over a decade now. Uh, I’m really passionate about it. And with the, to touch on your point, Vince, I think the one key advantage of Google is, you know, within the, our channel partners, uh, we have a huge, uh, partner network, uh, of, of, you know, channel resellers and, uh, system integrators. [00:04:52] Marc Harpster: Uh, and we actively want those channel partners to, you know, own the customer relationship, including all of the billing. Uh, channel partners tend to love this because we’re the only cloud marketplace that really supports sort of the ability to recognize top line revenue for the channel partners. Uh, and so that’s been a real, uh, you know, distinguishing factor. [00:05:11] Marc Harpster: And one thing I’m really excited about within our marketplace. [00:05:14] Vince Menzione: You got it right. Awesome, Jeff. Good to see you, sir. [00:05:17] Vince Menzione: Good to see you. Thank you. Thank you for having [00:05:19] Jeff Mesnik: me. Good to have you. [00:05:20] Vince Menzione: Yeah. [00:05:21] Vince Menzione: Tell us a little bit about your organization, about content amx. [00:05:24] Jeff Mesnik: Well, I’m honored to be here with, uh, these two. Yeah. [00:05:27] Jeff Mesnik: You know, and, and Vince obviously [00:05:29] Vince Menzione: Thank you. [00:05:29] Jeff Mesnik: But you know, our organization is really about coming back, and I’m not trying to plug tackle by you saying this, but we’re doing the blocking and tackling for organizations another. [00:05:40] Vince Menzione: That’s why I named the tackle. [00:05:41] Jeff Mesnik: Yeah, I know. It’s, it’s, it’s part of my every conversation now and I have to think about it, but we basically believe in the idea that trust is starting by consistency and expectation. [00:05:55] Jeff Mesnik: So a few years ago I was listening to, um, an event where Tim Couch and, um, Michelle Ragusa, McBain were talking and they said, partners respond to. You meeting and greet, you know, exceeding expectations. So one of those expectations should be consistent messaging to them and consistent messaging for them to send out to their customers. [00:06:15] Jeff Mesnik: And then the next step is that becomes the core of your data analysis, because if you’re not submitting consistent content and submit, you know, consistent information, then you’re not gonna get information back. So that information back then turns into sales opportunities because you’re not looking at. [00:06:34] Jeff Mesnik: Clicks or having a marketing person say, Hey, you know, this person just stopped by my booth. Or Hey, they downloaded a white paper. It’s patterns using AI to analyze and address and look at patterns and turn those patterns into actions. So, you know, we’ve been talking Shannon and Mark and I about those patterns and how to. [00:06:55] Jeff Mesnik: Respond to them to maybe do a co-sell motion if that’s what’s necessary, or to make sure that the partner is ready for the next step. We’re doing a program for Microsoft. Whoops. So we’re doing a program for Microsoft. Do I still have it? [00:07:11] Marc Harpster: Yeah, you’re [00:07:11] Marc Harpster: good. Um, that en enables the partners to learn about AI and then we can understand where they are in their AI path. [00:07:22] Vince Menzione: Awesome. So Shannon, uh, Regina, man. Freddy. Yeah. Also a great friend of, ultimate Partner. Been on stage, was on stage here a couple years ago. We talked about adaptability quotient. Uh, we, we took that, we took that back. Now we use it all the time. And I, you know, I want, I wanna cover with you what that means to your organization. [00:07:40] Vince Menzione: A lot has changed. [00:07:41] Shannon Sigmon: Yes. Still. Yeah. [00:07:42] Vince Menzione: Still changed. Yeah. And you work with multiple hyperscalers, so take us through like, how, how, how does. What is now Software One used to be crayon, now it’s software one Crayon, or it’s just software one. Now let’s talk about all the change and how you’re absorbing it, and then how are you taking it to market and being successful. [00:08:00] Shannon Sigmon: Yeah, it’s interesting. We spent time, gosh, two, three years ago now, um, talking about adaptability being the next superpower [00:08:07] Vince Menzione: Yeah. [00:08:07] Shannon Sigmon: Uh, of workforce, right? That it wasn’t just about having the experience, but with the rate at which. The pace at which change was happening, having, uh, uh, employees foundationally focused on curiosity and learning and con constant development. [00:08:23] Shannon Sigmon: Um, and my goodness, uh, this year alone, right? We we’re. We, it’s hard to keep up. Right? So this idea of creating a full three to five year plan, we’re, we’re creating sprints plans. Yes. Right. And sprint strategies. And so I do think when we look at our integration of the two companies as Crayon and Software one come together globally, um, that has been a critical mass. [00:08:47] Shannon Sigmon: Uh, issue for us to overcome, but also to get our employee base one feeling comfortable with the pace of change because it can, for those people who are, are not change agents, it can be really uncomfortable and, and stress inducing. Um, but also giving them space to, to try things, fail fast and learn from it. [00:09:07] Shannon Sigmon: And. Um, it, it, it infuses that adaptability quotient, infuses entrepreneurial spirit within the organization a bit. Um, but it has become, it is the superpower of the next generation is how, how quickly can you adapt to change, but not just adapt to it as it’s coming, but stay ahead of it, um, and stay ahead of what’s happening in the industry through communities like this so that you’re skating towards the puck, not waiting for the puck to hit you in between the eyeballs. [00:09:34] Vince Menzione: Yeah. How long are these sprint. I can’t even imagine doing a three-year plan any, any longer. Right. [00:09:39] Shannon Sigmon: I mean, we, there’s some intentionality behind it for us. So my, um, partner in crime, Sean, uh, er, who leads our rev ops, uh, function in North America, we, we sprint pretty fast. So we do leadership offsite every three months. [00:09:52] Shannon Sigmon: Um, and it’s not like it does, we don’t sit in a meeting conference room like this quite often. There’s. We’re running an Airbnb and we’re living and breathing and talking and tumbling rocks together in a real productive way. Um, and it forces our leadership team to not just work at an operational level, but like really down in the trenches at a personal level together to solve problems for our people. [00:10:15] Shannon Sigmon: For our culture, for our business future. And I think that has helped us stay ahead of what’s coming at us from both the hyperscaler community, from the economy, uh, and global, some of the global trends that we’re seeing. It helps us stay ahead of that. And I mean, as leaders, we can, we can conflict and, and, uh, debate in a closed, safe space to get to work through some of that. [00:10:38] Vince Menzione: Mark, what are you seeing? I mean, we were just talking to D about all the significant advances Yeah. In your organization and you work with all these amazing top resellers in the industry. Mm-hmm. Uh, Tony Voya is an old friend of mine’s. Been on the podcast a hundred times. Yeah. Ran another organization’s one of [00:10:54] Marc Harpster: Yeah. [00:10:54] Vince Menzione: Also one of the large, yeah. [00:10:57] Marc Harpster: Yeah. Tony’s great. Um, it’s interesting you mentioned working in sprints. We, we ourselves are even adapting into sort of the notion of like. What are you doing in the next a hundred days? [00:11:07] Vince Menzione: Mm-hmm. [00:11:07] Marc Harpster: Right? You can’t, that six months, a year is too long. It’s too long. So, you know, that’s just internally, uh, within Google Cloud. [00:11:14] Marc Harpster: But, uh, our, you know, I see this across, if, if we go back a decade ago, uh, you know, ISVs had to learn how to change to, to just to, to list a PayGo product in a marketplace. [00:11:28] Vince Menzione: Yeah. Yeah. [00:11:28] Marc Harpster: Right. A whole new business model. Uh, and then, then we. Introduced the notion of like, Hey, it doesn’t have to just be pay, right? [00:11:36] Marc Harpster: It’s, yeah. Now we’re going to introduce the concept of a private offer, right? And how does that work? Right? And so you heard a lot of, uh, insights in the last panel about some of the changes you need to make to your sales organization and how do you adapt to that, right? And then there’s the change of like, well, what about the channel partners? [00:11:52] Marc Harpster: Right? Yeah. So every channel partner. Uh, in that I’ve been working with for the last eight, nine years, make the pivot to like, oh, we still have a place here. We have all these customer relationships and connections and hey, we can sell these things too. Right? But they have to figure out how the channel private offers feature works, right? [00:12:10] Marc Harpster: Um, distribution. Right. Then suddenly we’re, we’re, we’re bringing distributors back into the cloud marketplace world, you know, and they’re actually pushing us for like brand new things, like, Hey, we wanna, we want more APIs, right? And so I, I’ve seen. The entire community of partners. Be, be able to adapt to meet the customer where they are. [00:12:30] Marc Harpster: Right. And, and take advantage of the customer benefits of buying through marketplaces. And so now we’ve got another, another moment of great change, right? As we head kind of into the agent age. And every one of us is gonna have to, to be adaptable again. Yeah. And I think the notion of like. Whatcha gonna do in the next a hundred days? [00:12:47] Marc Harpster: Or like, what, what, what is the first thing that we, what are our priorities? How do we focus on, this is going to be key, right? ISVs need to, to understand, hey, how do, how do agents change the way we, uh, allow customers to access our tools and our software? Right? Uh, the channel needs to then understand like, well, what are we reselling agents? [00:13:07] Marc Harpster: Are we creating our own agents? Yes. Like, how does this change us? Right? And so it’s across the board, uh, and it’s gonna be a really. Fun, you know, rest next few months. [00:13:16] Vince Menzione: What are you seeing with regards to that? I was thinking about that as well. Like does the ISV create the agent or does the, the, the, the channel partner, the reseller, the Gs, I mean the GSIs [00:13:25] Marc Harpster: are involved here as well. [00:13:26] Marc Harpster: Certainly are, are, are, you know, I think DI mentioned this in the last panel. They, they’re, they’re creating agents, uh, you know, all over the place right now. But a lot of ISVs are as well. They recognize that they need to adapt. Right. And so I think we’re getting. Um, we’re getting really good participation, uh, from. [00:13:46] Marc Harpster: All sorts of partners and even, you know, the, the kind of traditional, uh, like what I call a reseller, they’re starting to figure it out as well. Right? Like, do I need to list my own agent? How do I do that? Right. And they’re coming to us seeking some guidance right now. Yeah. Are [00:14:01] Vince Menzione: you? [00:14:01] Shannon Sigmon: Yeah, I mean, I think we look at ourselves as customers. [00:14:03] Shannon Sigmon: You already heard that yesterday. Yeah. A lot on, from some of the Microsoft community. Um, we we’re starting to see pockets and um, we’re, we’re actually running our own company-wide hackathon in June. Um, specifically to intersect with copilot, Gemini, Claude, how do we get our teams on the ground level? Um, I loved what was said earlier, but it’s gotta be a, a bottoms up, tops down approach. [00:14:28] Shannon Sigmon: And the good thing for us is we have leadership support at the top down on, on the tinkering, on the learning, on the implementation. And now we’re working to build the skillset from the bottom up so that we can take some of those use cases to our customers and our partners and, and start to learn and adopt along the way. [00:14:45] Vince Menzione: So Jeff, you’ve been working with channel partners on the marketing side for many years on their go to market strategies. What are you seeing on your side of this aq? Or how are, how is AQ being absorbed and how are you thinking about this new world that we’re living in today? [00:14:58] Jeff Mesnik: Yeah, I mean, I think, you know, we work with 10,000 different types of channel partners and whether it’s through education or passing through and driving demand for them, and what we’re finding is there’s a little bit sometimes also a whiplash. [00:15:12] Jeff Mesnik: I mean, it’s like first it’s like, okay, we gotta go to the marketplace. Now we have ai, and now, oh wait, there’s these ISVs that can add value on top, and how do I do it together? So. Well, we’re, when we’re talking to these partners, we are trying to learn from the customers also who are bringing, because they’re adjusting their, you know, notions like, right? [00:15:34] Jeff Mesnik: You know, Shannon, you’re doing it every three months, [00:15:36] Shannon Sigmon: right? [00:15:36] Jeff Mesnik: So these poor partners, right? They’re trying to communicate and engage and work with the customer, and then all of a sudden it changes on a dime. So you need to have that instantaneous access to the. Information about what a customer is researching, what they’re doing, what they’re most interested in, and that’s really the important part to help with the, you know, adaptability quotient for these partners. [00:16:00] Vince Menzione: Yeah. [00:16:00] Jeff Mesnik: And for them to learn, they have to be pushed into it through a customer. Not just pushed into it from the vendor’s perspective. Also on the distributors are saying, Hey, let’s you know, go to my marketplace. Don’t go to Google’s marketplace. We are, we are Google’s marketplace. And it’s very, it can be very confusing. [00:16:18] Jeff Mesnik: So using AI you can understand what the customer’s needs are. You can enrich it by pulling in data from the different sources of information, whether it’s a CRM system or third party piece, and then use AI to actually define the next step that each partner can take so that they’re adapting faster and their sales team understands what to do next, and then go through some micro learnings or whatever it might be. [00:16:44] Jeff Mesnik: Mm-hmm. I love that. [00:16:45] Shannon Sigmon: Yeah. Yeah, and I was gonna say, Jeff and I are actually working together on a pilot. One of the things, and Vince, we talked about it, um, our teams internally are so consumed with the integration. [00:16:56] Vince Menzione: Yeah. [00:16:56] Shannon Sigmon: I was scared. There’s a lot of work going on behind the scenes. We pulled the plug really early on, at least getting our frontline sales force integrated last year. [00:17:04] Shannon Sigmon: So, at least to the market and to our customer and partner community, we were one company, but there’s a lot of system integration that’s still to come. And so, um, we, we’ve been partnered with Jeff and, and the content MX team because, um, a part of our cycles of getting our message out to market to our partners and helping them with their customer messaging is just the nurturing, the insights and leading the customer, leading the sellers through that sales Next. [00:17:27] Shannon Sigmon: Best step conversation. And so we’re, um, we’ll leverage some of the, the tools and the resources that that Jeff’s team is bringing to bear for us, because our marketing team has got integration work to go do. We’ve got rebranding and new websites to build and new processes to implement. And so for us that adaptability means realizing we can’t do it all ourselves. [00:17:48] Shannon Sigmon: And so we leveraged this community to connect with partners in the ecosystem who can help us. With our own solutioning of, of how we go to market and making sure we’re not missing the beat in those a hundred day sprints. [00:18:00] Vince Menzione: And you’re truly global. That’s right. As an organization. Right. So Switzerland is now the new headquarters that is right. [00:18:05] Vince Menzione: Nor was it Norway before and [00:18:06] Shannon Sigmon: yeah. [00:18:07] Vince Menzione: And then of course you’ve got the Americas [00:18:09] Vince Menzione: and [00:18:09] Shannon Sigmon: Yeah, we have our headquarter office here in Milwaukee and they’ve got a digital sales hub in Nashville, Tennessee. [00:18:13] Vince Menzione: Yeah. So. Bringing all those resources and then having all these people that have to adapt to change and then drive and go to market. [00:18:20] Shannon Sigmon: Yeah. [00:18:20] Vince Menzione: On top of that, [00:18:21] Shannon Sigmon: look, it just allows us to focus on what matters most, which is our customers, our partners, and our people. Um, and so leveraging our partner community, leveraging this network of folks that you’ve built helps us. We’ll continue to focus our team on the things that matter most for driving the business our results. [00:18:38] Shannon Sigmon: Um, we just announced earlier this week we had a bang up, um, Q1 and looking forward to that momentum carrying through the rest of the year. And, and it’s because of the partnerships and, and helping us to, to manage that adapt adaption of our business, um, going forward. [00:18:54] Vince Menzione: Mark, anything else from your side? [00:18:56] Marc Harpster: Uh, I just, I, I think, you know, platforms like yours are, are super exciting to me, and there’s a number of them that we’ve heard from over the last couple days. [00:19:06] Marc Harpster: You, you help all of us, every partner in the room, including the hyperscalers, you know, meet the customer where they are. And I think that’s increasingly important because as complicated as it’s for all of us to figure this out, it still has to be the customers at the center of it all. Right? And so we need to meet ’em where they are. [00:19:22] Vince Menzione: So what does real AI credibility look like for those partners? [00:19:27] Marc Harpster: Yeah, it’s, it’s a great question. Um, you know, it’s, it’s, uh, I’m fortunate to, to get to be at Google right now and we have, uh, uh, you know, we’re obviously working on a lot of things. Um, you know, we’ve been talking a lot about agents and, and, uh, you know. [00:19:45] Marc Harpster: What does it mean to, to listen agent and what’s that gonna do for the customer? Um, you know, I think it, it’s, it’s gonna have a big impact on how we co-sell. Right. I think we touched a little bit on this in the last panel. Uh, I think that, um, you know, customers, uh, are going to find their way to agents and it’s a different type of customer who’s gonna find it. [00:20:08] Vince Menzione: Yeah. [00:20:08] Marc Harpster: Uh, and I think that, you know, this opens up a real opportunity. Uh, for us to, you know, us as hyperscalers in the marketplace, to, um, kind of flip how things have been. Where traditionally it’s like, oh, you know, the ISV or, or the channel reseller sources the deal, and then we’re gonna register a deal in the, in the CRM, it’s gonna go over to, uh, you know, the, the, the hyperscaler CRM and then the sales rep’s gonna get involved. [00:20:34] Marc Harpster: I mean, that stuff is still gonna happen, still gonna be important, but now customers are gonna find their way to agents and now it’s, oh. The marketplace. [00:20:43] Vince Menzione: Yeah. [00:20:43] Marc Harpster: To get that information back out. Right. Or maybe they’re finding the content through a platform like Jeff’s, uh, and they go try something out and suddenly that’s the signal. [00:20:53] Marc Harpster: Right? And so we need to find a way to communicate that, I think a little more nimbly than we have in the past. Um, you know, so that’s a really big one. Um, and I think that like, uh, you know. The next, the next decade is really gonna be like, a little bit like the last decade was, uh, just as you know, in the last decade, really all these, all of the businesses that, you know, all of you guys in this room found a way to grow these astounding businesses, you know, in cloud. [00:21:21] Marc Harpster: And now I get to do the whole thing again in, you know, in the age of AI and agents. So I’m super excited for it. [00:21:27] Vince Menzione: Well, it, I think about SEO and product-led growth, almost like, oh, the agent’s gonna discover mm-hmm. Yeah. The solution in the marketplace, right? [00:21:35] Marc Harpster: Yeah. [00:21:35] Vince Menzione: So how do you think about go-to market strategies around that, right? [00:21:39] Vince Menzione: Yeah. ’cause, ’cause marketing changes dramatically, [00:21:41] Marc Harpster: right? [00:21:42] Vince Menzione: We were talking about that yesterday. [00:21:43] Marc Harpster: Yeah. Like when the agent is the one, finding [00:21:45] Vince Menzione: the agent is the one finding it, and it, it better be able to find it. ’cause then it’s gonna go search other places if it doesn’t. Yep. As if it’s not discoverable. [00:21:52] Vince Menzione: I think we all get to figure that out together. [00:21:54] Vince Menzione: Right. [00:21:54] Vince Menzione: Jeff, you’re, you’re the go-to-market expert, [00:21:57] Jeff Mesnik: I mean, [00:21:57] Vince Menzione: in the panel here. So how do you think about that? [00:22:00] Jeff Mesnik: We think about it the same way, kind of in your video, right? Yeah. Where it’s basically there’s a few ways that you need to be, um, reaching out so that you’re discovered by the AI agent. [00:22:10] Vince Menzione: Yeah. [00:22:10] Jeff Mesnik: So exactly the, you know, for example, you, you know, people here we are all writing white papers and case studies and, you know, doing all that work. [00:22:18] Jeff Mesnik: But what really triggers it is when you create more content from that one piece. So that’s more interactive. So for example, like, you know, you guys were talking about the short, the video shorts. [00:22:29] Shannon Sigmon: Yeah. [00:22:29] Jeff Mesnik: You can instantaneously, like we have a system that’s connected that instantaneously creates these video shorts from the PDF. [00:22:36] Jeff Mesnik: Or some of you may have seen I created a trivia night, which is an interactive element, so it enables people to then share and engage, and that starts to have, you know, some effect with the SEO, which is now. AI agents who are looking out to see, okay, what are the responses? What are the other people saying? [00:22:57] Jeff Mesnik: You’re spearheading that motion. [00:23:00] Jeff Mesnik: Yeah. [00:23:00] Jeff Mesnik: And then as you said, kind of the, kind of the triggers or the, you know, the, for the data insights that come back mm-hmm. From that are the ones that can trigger a co-sell motion where you’re working together with. Other partners you can be, you know, if you’re a vendor and you use us and you see that information, then maybe partner tap comes in and you can basically find which partner is the right one, and the systems can then target and have a co-sell motion together. [00:23:27] Jeff Mesnik: Yeah. [00:23:27] Jeff Mesnik: Right. So that’s the power that’s available now. [00:23:30] Vince Menzione: Yeah. Shannon, you mentioned about skating where the puck is going. Yeah. Famous. What, by the way, Wayne Gretzky lives in Jupiter, Florida. For those who dunno, uh, all the famous athletes, but of course that’s his, his quote. [00:23:42] Vince Menzione: And Joe Namath. Right. [00:23:43] Vince Menzione: And Joe NamUs. [00:23:44] Vince Menzione: Yeah, he’s in the, he’s in that one picture though slide. I have. Let’s talk about that a little bit. ’cause you, you’re navigating quite a bit of change. One of the most trusted resellers in the market working with the hyperscalers. Tell us how you’re adapting to that puck, where that puck is going. [00:24:01] Shannon Sigmon: Yeah, I, I think one of the things that we encourage and we talk about it, we, um, have a regular standing, uh, meeting where we talk about going out in the wild. [00:24:09] Shannon Sigmon: And so I think the, the most important thing that I would leave you all with and something that we are, um, fostering and learning along the way too, is your people in this whole A-E-O-G-E-O world. Your people have to have an opinion. It’s not just enough for them to share the content, click on the content, read the content, but they have to show up with a perspective or an opinion. [00:24:30] Shannon Sigmon: I don’t, I don’t need to be Jay McBain, but my goodness, I’m gonna follow him. I’m gonna learn from him, and I’m gonna share some of the learnings that I read from him because. He’s doing the work and, and getting the research together for us. But it is important that they do that and the, and the learning and adapting to where the puck is going, doesn’t happen behind a pane of glass. [00:24:47] Shannon Sigmon: They have to be out in front of it, in front of their customers, in front of partners, having a cup of coffee down the street with the neighbors. Because everybody is now consuming information in a much more personal way. It’s not, uh, just a corporate feed, uh, trough of AI slop that, um, somebody I was at an event last week they talked about, but to, to really understand it, to know it to be customer zero. [00:25:13] Shannon Sigmon: You have to be in it. And that doesn’t happen behind the pane of glass. So I would say that was probably the first one. And I think, um, one of the things that, uh, sparked, you know, a fire yesterday for me, Vince, was just really this conversation around the marketplace. Um, and especially in our, our, our community and what we do is how do we, this convergence of SaaS. [00:25:34] Shannon Sigmon: This convergence of consumption in the marketplace. Um, how do we as resellers help our customers optimize how they procure, um, their software in a much more modern way, um, and manage that along, along this journey so that they can take advantage of things coming up in ai. But I think those are like the two. [00:25:53] Shannon Sigmon: The one thing is just being curious, getting out in front of it and building your perspective. And you don’t have to be the smartest person in the room, but you do need an opinion. Um. And then showing up at events like this so that you can learn. [00:26:06] Vince Menzione: So Mark, uh, largest go to market shifts happening. I mean, the, the, the, the growth is astounding. [00:26:12] Vince Menzione: What about from your perspective? [00:26:14] Marc Harpster: Yeah, I think, um, you know, how you go to market, uh, in, in this new age is gonna change based on the type of partner that you are, right? Uh, if you’re an AI native startup, then you know that is your go to market. Like, like the AI is who you are, right? It’s part of your identity. [00:26:35] Marc Harpster: Versus if you’re a a, you know, a, a, an incumbent, a, a large ISV, you need to figure out how to wrap AI around your existing solutions, right? Mm-hmm. But if you may have a SaaS solution, and now do you have agents that are talking to that SaaS solution? You know, and are you building that? Where are you building that? [00:26:50] Marc Harpster: How are you running it? And how are you partnering with, you know, the hyperscalers? Uh, how are you partnering? You know, it could be, uh, philanthropic or open ai, right? Mm-hmm. Like we all have to, you know, you have to think about. How each of these different types of partners can help you go to market, right? [00:27:08] Marc Harpster: And really come up with that strategy. [00:27:13] Vince Menzione: Former. Any comments on that? [00:27:14] Jeff Mesnik: Yeah, well, I mean, I’ll just add, I, I just was thinking about this, uh, I’m gonna butcher this Bueller quote, but things are changing really fast, and you gotta take a moment to listen and understand what’s going on out there. So the data coming in is always going to drive everything else that you do. [00:27:30] Jeff Mesnik: So I butchered that quote, but imagine I said it right? [00:27:33] Vince Menzione: Yeah. I, I love Shannon, what you said it, and I’ll. Paraphrase it. The analog is the new digital. [00:27:42] Shannon Sigmon: It is, yeah. [00:27:43] Vince Menzione: Because we need rooms like this. We need to be in the room with other listen experts like [00:27:48] Shannon Sigmon: yourselves. Yeah. I mean, I say quite often human connection still matters, and at the end of the day, people are gonna use AI tools to do the research, to find the information, to surface the video training, but they’re not gonna make the decision until they know the person they’re buying from. [00:28:03] Shannon Sigmon: Yeah. And so that whole adage of people buy from people they like and trust. Is even more important in this, in this day and age. Yeah. [00:28:12] Vince Menzione: Any last comments or go tos for the, for this community? In front of us today. [00:28:17] Jeff Mesnik: I’ll just say that because of this community, you know, Shannon and I met, so we have yeah. [00:28:21] Jeff Mesnik: Great business that we’re gonna be doing together and I met the team at ISSI and we’ve got a great partnership that’s brewing. And, you know, I’m looking forward to other, you know, people that I’ve met here, um, Andrew who’s out there. Um, we’re gonna do some work together. So thank you, Vince. Thank you. I mean, this community has really been fabulous for me personally and for my business. [00:28:39] Jeff Mesnik: It’s been great meeting [00:28:40] Vince Menzione: and I didn’t pay you to say that, by the way. [00:28:42] Jeff Mesnik: No, I paid you. [00:28:44] Vince Menzione: That’s right. You did. You. Okay. Well, alright, mark, anything, any last comments from [00:28:52] Marc Harpster: Yeah. You know, um, don’t be afraid of the change, right? Like, if you have that hour a week, just go play around with play, play with all of the different, uh, AI. [00:29:02] Marc Harpster: Technologies that are out there, right. And just, uh, get to know them, right? The more comfortable you are with them, the easier this whole thing’s gonna be. So dedicate an hour a week, just go, you know, and that’s your time to, to learn how these things work, right? So [00:29:15] Vince Menzione: yeah, [00:29:15] Marc Harpster: I say don’t be afraid of it. [00:29:16] Vince Menzione: Awesome. [00:29:17] Vince Menzione: Yeah. Thank you so much. What a great panel. Great conversation. What do you think? Everyone? Thank you. Thank you so much. [00:29:25] Vince Menzione: Thanks for listening to the Ultimate Partner Podcast. If today’s conversation resonated. Share it with a [00:29:31] Vince Menzione: partner leader in your network. Subscribe where you listen, and head over to the Ultimate partner.com for show notes related content and the resources for this episode. [00:29:42] Vince Menzione: And if you haven’t already, now’s the time to register for the Ultimate Partner Live event in Reston, Virginia, October 26th through October 28th. Until next time, keep showing up in the rooms that matter because being in the room changes everything.

In this Marketing Over Coffee: Learn about Local Models, Better Writing with AI, Remembering Kindness, and more!! Direct Link to File It’s As Good As It Gets! Alibaba Qwen 3.8 Flash Next – dramatic improvement in inference by going up to 2 and 3 word combinations. Making it 7-9x faster! Workstation prices still coming down […] The post Raise the Mug for 9 to 5 appeared first on Marketing Over Coffee Marketing Podcast.

Want help turning your story into a book? Book a free call with Chandler's team to map out your book: selfpublishing.com/justin I sat down with my friend Chandler Bolt, who built self-publishing.com into an 8-figure company (north of $80 million in sales) by his early thirties, and we got into exactly how he did it. We talked about the mindset that separated him from guys like me in our twenties, why he scaled almost entirely without social media by leaning into SEO, content, and business development partnerships instead, and the "thank you card challenge" and guerrilla marketing tactics that got his first webinars off the ground with zero budget. Chandler broke down the real profit bridge from seven figures to eight, why hiring to your weaknesses eventually stops working, and his "win the day" philosophy for pushing through the brutal stretches every founder hits. We also got into why he thinks a book is the single most powerful lever for a personal brand, and yes, the story of betting Jay Shetty $10K on a pickleball game to get a podcast spot. If you're building anything right now, this one is packed with tactics you can use today. Chandler Bolt is the Founder and CEO of selfpublishing.com (formerly Self-Publishing School), which he built after dropping out of college to over $80 million in sales. He's a Forbes 30 Under 30 honoree and the author of multiple bestselling books, most recently Published. Over the past decade, his company has helped publish more than 7,000 books and works with clients ranging from first-time authors to names like Dean Graziosi, Tony Robbins, and Pace Morby. Chandler also hosts the 7 Figure Principles Podcast and the Self Publishing School Podcast, and is based in Austin, Texas. Social Links: Instagram: https://www.instagram.com/chandler.bolt Website / booking link: https://selfpublishing.com/justin About Justin: Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

#FenceFam... It's not everyday I can get Matt Warner on a podcast for over an hour on a Friday morning... But when I do it's electric!!! And this one is no different!!! We cover everything!!!! Cheers! Remember to like, share, comment and REVIEW! The Fence Industry Podcast Links: IG @TheFenceIndustryPodcast FB @TheFenceIndustryPodcastWithDanWheeler TikTok @TheFenceIndustryPodcast YouTube @TheFenceIndustryPodcastWithDanWheeler Visit TheFenceIndustryPodcast.com Email TheFenceIndustryPodcast@gmail.com Central Fence Supply:  Visit centralfencesupply.com Gopherwood & Expert Stain and Seal IG @stainandsealexperts  FB @ExpertProfessionalWoodCare YouTube @Stain&SealExperts  FB Group Stain and Seal Expert's Staining University  Visit RealGoodStain.com Visit Gopherwood.us Log Cabin Fence IG @Log_Cabin_Fence FB @LogCabinFence Visit LogCabinFence.com Elite Technique Visit https://www.getelitetechnique.com/ Greenwood Fence Visit https://greenwoodfence.com/ Ozark Fence & Supply promo code: TFIP15 for 15% off! Visit https://www.ozfence.com/ Benji with Clever Fox for all your FENCE website, SEO & marketing needs! Visit https://www.cleverfox.online/ Stockade Staple Guns Visit https://www.stockade.com/us/ mySalesman Visit mySalesman.com Orlando Hinge Company Visit swanhinge.com   The Fence Industry Podcast is Produced by CleverFox.Online https://www.cleverfox.online/  

In this solo episode, Bradley Hamner breaks down the three functional areas of a business: growth, delivery and fulfillment, and operations. Owners lean hard into one of them based on what they did before they started the company, and that tilt shows up in the books they read, the conferences they attend, and the problems they instinctively reach for.Bradley explains how growth splits further into marketing and sales, why a strong sales background often leaves the marketing function underbuilt, and why operations is the area he sees optimized least. He closes with a three-step thinking exercise: name the area you lean into, name the area that needs the most work, then decide whether the fix is a hire or a system.This conversation moves beyond self-assessment and into the decision that follows it. Which area gets your attention by default? Which one is quietly capping the company? And once you find the gap, do you build the role or build the system? If you have been solving every problem through the same lens, this episode is for you.Join us in the free Circle community and hop on the email list to get practical tools, resources, trainings, and updates on what we're working on next.https://blueprintos.com/assets/ Thanks to our sponsorsCoach P ConsultingCoach P found great success as an insurance agent and agency owner, leading a large and stable team of top-performing professionals. Today, he shares the systems, delegation strategies, and specialization methods he developed along the way. Gain access to weekly training calls and mentoring at:https://coachpconsulting.comBe sure to mention you heard about it on the Above The Business Podcast.Autopilot RecruitingAutopilot Recruiting helps small business owners solve staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every business day. They optimize your applicant tracking system, post job listings, and source candidates through social media and local communities.With their continuous recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates without paying hiring fees or commissions.https://www.autopilotrecruiting.comMention Above The Business Podcast when you reach out.Direct ClicksDirect Clicks specializes in digital marketing solutions designed for business owners who want measurable results. Their team supports companies through paid advertising, SEO, and strategic marketing systems that help generate consistent leads.Exclusive offer for listeners:https://directclicksinc.com/abovethebusinessGet a free marketing campaign audit where their team reviews your website, SEO, content, social media, and paid advertising, then provides actionable recommendations. If you partner with them, all setup fees will be waived.About Above The BusinessAbove The Business is hosted by Bradley Hamner, founder of BlueprintOS, and focuses on helping small business owners transition from Rainmaker to Architect by building systems, teams, and operations that scale without their constant involvement.

Are you maxing out your pay-per-click budget but still losing deals to your competitors? In this Throwback Thursday episode, Brent Daniels sits down with SEO mastermind Trent Harris to reveal the Tri-fecta Method for dominating your local real estate market online. You will learn how to legally cheat the Google My Business algorithm for free, the exact three physical requirements you need to get a map listing, and why buying cheap, low-quality backlinks will actually destroy your website's ranking. Discover the truth about using AI to write your content, how much you should actually be paying for high-quality niche backlinks, and why building a robust SEO foundation now will drastically lower your marketing costs in the future. Be a part of the TTP training program now.---------Show notes:(0:00) Beginning of today's episode(0:48) Why combining Pay-Per-Click, Google My Business, and SEO creates an unstoppable online presence(2:55) Introducing SEO expert Trent Harris and his 10 years of search engine experience(3:53) The specific requirements to set up a Google My Business listing (LLC, commercial address, and signage)(4:48) The ultimate cheat code by putting your primary keyword directly in your business name(7:37) The true cost of Google My Business (Spoiler, it is completely free)(9:15) Why 90 percent of searches still happen on Google and why consumers skip sponsored ads(13:25) Why high-quality, niche-relevant backlinks cost between $200 and $500(14:37) The danger of artificial backlinks, PBNs, and how Google penalizes spammy sites(18:47) The truth about using AI to write your website content and why it requires human balance(22:16) The realistic 6-to-12-month timeline to see massive ROI from your SEO investment----------Resources:To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community  are endless, what are you waiting for?

I went for a walk down the dirt road last week with zero intention of coming up with content ideas, and I came back with ten of them. If you have ever stared at a blank content calendar wondering why AI-generated ideas feel technically fine BUT completely lifeless, I need you to hear this one. Why walking away from your computer is genuinely step one, not a stalling tactic What praying, and not thinking about content at all, did for my brain that scrolling never could The messy, unpolished places I go looking for ideas before I ever touch a keyword tool If you have been leaning too hard on AI for content and it has been sucking the fun out of it, come sit with me (or walk with me) for this one. Joining the Simple SEO Framework & Group Coaching Program  Framework    SEO Cheat Sheet Download the Content Strategy Repurposing Cheat Sheet Here Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day!  Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call

Send us Fan Mail My Amazon Guy helps Amazon brands build steady, long-term growth with a full team of brand managers, SEO specialists, PPC experts, designers, and project managers. The team uses data, hands-on account reviews, and more than 400 working SOPs to improve visibility, conversions, advertising, listings, and overall account performance. MAG started as an Amazon education company, and that teaching mindset still shapes how the team works today while managing more than $1.4 billion in annual Amazon sales for hundreds of brands.Ready to grow with a full Amazon team? Talk to My Amazon Guy: https://bit.ly/4jMZtxuWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - Why Brands Work With My Amazon Guy0:33 - Strategies for Profitable Amazon Growth1:30 - How MAG Acts as an Extension of the Team2:27 - Specialized Experts in SEO, PPC, and Design3:21 - Expertise Beyond Amazon: Meta, TikTok, and Web4:45 - Scaling Amazon Brands With Proven SOPs5:15 - From Amazon Education to $1 Billion in Managed Sales6:23 - How to Partner With My Amazon Guy-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

AI platforms increasingly reward customer-focused product content over technical specifications. Lucas Tieleman, co-founder and CEO of Optiversal and former Chief Product Officer at Bazaarvoice, has helped enterprise retailers convert static product catalogs into machine-readable content that performs across traditional search and AI-driven discovery. The conversation covers why answer engine optimization depends on strong underlying SEO fundamentals, how AI is reshaping the way brands approach search visibility, and why translating product specifications into customer benefits matters more than increasing content volume.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How does a traditional fine artist go from painting oil canvases in Scotland to pioneering Web3, augmented reality, and multi-million-dollar NFT drops? In this classic throwback episode of The Edge of NFT, host Josh Kriger sits down with world-renowned artist Trevor Jones.Trevor shares his unconventional journey from failing as a young bassist in Vancouver to studying fine art at Edinburgh College of Art in his 30s. He details his earliest experiments with hand-painted QR code canvases in 2012, his shift to augmented reality (AR) storytelling, and his early 2017 entry into Bitcoin.Discover the story behind his legendary Bitcoin Angel open edition drop, which grossed $3.2 million in seven minutes and how it funded his iconic, philanthropic Castle Parties. Trevor also reflects on collaborating with Web3 legends like Pak, Jose Delbo, and Alotta Money, while offering invaluable advice on maintaining authenticity and long-term vision as an artist.Support us through our Sponsors! ☕ Want to make content like ours? Sign up with Castmagic to make your creative process easy: https://bit.ly/CastmagicReferral Work smarter, grow faster. Automate your SEO, get AI insights, and manage all your clients in one place with Helm. Start today 50% off your first month at helmseo.comDouble your team's efficiency with COCO. Hire dedicated AI employees for copywriting, research, and CRM. Use code REF-W8CBVH for an exclusive 5% off your first order: https://coco.xyz/dashboard/hire/plan?ref=REF-W8CBVH Do you want to grow a business? Go from an idea to livebusiness in minutes. Use our Referral code: edgeof to 50% off your first month at https://www.willo.ai/When you purchase through these links, we may earn a commission. ____

Screw The Commute Podcast Show Notes Episode 1164 Today I do not want you trying to be number one, okay? I don't want it anymore. Wait till you hear what this is all about. AI Hacks - https://www.screwthecommute.com/aihacks SEO in 2026 - https://legacy.sba.gov/event/86695 AI Search Visibility - https://www.searchenginejournal.com/sejlive-august26/ How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Don't Try To Be Number One 02:00 Do not waste money on Search Engine Optimization 04:42 You want AI to say "Here's the company I recommend" 06:28 Competing for Rankings vs Recommendations Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ Screw The Commute Podcast Producer - https://screwthecommute.com/larryguerrera/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ This is the shopping cart system Tom uses! Kartra - https://screwthecommute.com/kartra/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes One Person Opportunities - https://screwthecommute.com/1163/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/

#FenceFam... It's not everyday I can get Matt Warner on a podcast for over an hour on a Friday morning... But when I do it's electric!!! And this one is no different!!! We cover everything!!!! Cheers! Remember to like, share, comment and REVIEW! The Fence Industry Podcast Links: IG @TheFenceIndustryPodcast FB @TheFenceIndustryPodcastWithDanWheeler TikTok @TheFenceIndustryPodcast YouTube @TheFenceIndustryPodcastWithDanWheeler Visit TheFenceIndustryPodcast.com Email TheFenceIndustryPodcast@gmail.com Central Fence Supply:  Visit centralfencesupply.com Gopherwood & Expert Stain and Seal IG @stainandsealexperts  FB @ExpertProfessionalWoodCare YouTube @Stain&SealExperts  FB Group Stain and Seal Expert's Staining University  Visit RealGoodStain.com Visit Gopherwood.us Log Cabin Fence IG @Log_Cabin_Fence FB @LogCabinFence Visit LogCabinFence.com Elite Technique Visit https://www.getelitetechnique.com/ Greenwood Fence Visit https://greenwoodfence.com/ Ozark Fence & Supply promo code: TFIP15 for 15% off! Visit https://www.ozfence.com/ Benji with Clever Fox for all your FENCE website, SEO & marketing needs! Visit https://www.cleverfox.online/ Stockade Staple Guns Visit https://www.stockade.com/us/ mySalesman Visit mySalesman.com Orlando Hinge Company Visit swanhinge.com   The Fence Industry Podcast is Produced by CleverFox.Online https://www.cleverfox.online/  

Morgan is back with the sequel nobody expected, but everyone asked for. After the overwhelming response to "So You Want to Start a Witchy Business...," she realized something was missing: real witchy business advice, not just general business advice that isn't witchy-specific. In this episode, Morgan lays out nine (plus a bonus) lessons pulled straight from 13 years of running Inked Goddess Creations, the kind of lessons that only apply if your business runs on more than spreadsheets and SEO. In this episode, Morgan covers: The mindset shift that changed everything for her Why delusion might be one of her most underrated business tools, and the real stories behind some of her biggest gambles, including the subscription box, the witchy advent, and the Witches Bazaar. Protecting your energy Trusting your intuition Understanding exactly why people are buying from you and not just your products Morgan also shares a cautionary tale from a trademark dispute she watched unfold in the witchy community recently, and what it taught her about naming a business the right way. New episodes every Wednesday.  Paid Patreon members' exclusive bonus content this week: Morgan goes deeper into her business delusion stories and gives even more business advice. Join Morgan on her Patreon for exclusive bonus content. Visit  https://patreon.com/inkedgoddesscreations for more details.    Consider joining Morgan's Inked Spirit Coven to deepen your magickal practice and connect with a supportive community. For more information, head to  https://inkedspirit.com.   For unique witchy supplies and tips, a monthly Witchcraft subscription box, and more, head to  https://www.InkedGoddessCreations.com. 

This "Flodesk Studio & Email Copywriting: Email Marketing Strategies (Serious Conversations)" episode delivers a masterclass in email marketing strategy, copywriting best practices, and leveraging AI-powered tools like Flodesk Studio for audience growth and engagement.Favour Obasi-ike, MBA, MS tells listeners to learn critical details such as: Effective subject lines, preview text, and body structureThe impact of timing on open ratesSegmentation, cleaning, and list healthPersonalization and branding through design and font choicesHow to use Flodesk Studio to streamline campaign creation with AISpecial attention is paid to A/B testing, the difference between click and click-through rates, and practical features like polls and analytics for persistent improvement.Who is This For?This episode is for entrepreneurs, marketers, real estate professionals, coaches, consultants, and anyone seeking actionable advice on email marketing, copywriting, AI-powered content creation, and using Flodesk Studio. The content is tailored for those wanting to grow their business, improve engagement, and optimize digital communications.Key Moments & TimestampsIntro & Topic Breakdown — 00:00:03Why Email Marketing Still Matters — 00:02:18Email Copywriting Tips (PS, emojis, numbers, preview text) — 00:04:07Intro to Flodesk Studio & AI Features — 00:07:12Real estate applications & audience segmentation — 00:08:43Email List Cleaning, Segmentation, and Engagement — 00:38:40Choosing the Best Time to Send Emails — 00:51:075 Essential Elements of Email Copy — 01:01:44Email Design, Fonts, and Branding Insights — 01:17:24Testing & Optimization Emphasis — 01:24:13Actionable Takeaways from Guests — 01:22:26FAQs1. Who benefits most from using Flodesk Studio?Anyone who wants a seamless, AI-assisted way to design and send beautiful, brand-consistent emails, especially business owners, marketers, and real estate professionals.2. How do you improve open and click-through rates?Use strong subject lines (with emojis, odd numbers, brackets), compelling preview text, personalization, and clear CTAs. Incorporate A/B testing for continual improvement.3. What is the best time to send email campaigns?It varies. Analyze your own audience data (via tools like Flodesk reporting) to find your optimal window: weekday mornings often outperform, but testing is essential 00:53:19.4. Why is list cleaning important?Regularly removing unengaged contacts preserves deliverability, yields accurate analytics, and improves campaign performance 00:38:40.5. How can you personalize emails effectively?Use segmentation, address recipients by name, and tailor content/offers by user behavior and preferences 01:04:00.6. What are key elements of a high-performing email?Subject line, preview text, concise and well-formatted body, clear call to action, optimized images—each tested before broad send-off 01:01:44.Action Steps for youPromote the episode using engaging snippets and “clips” across LinkedIn, TikTok, and Instagram for wider reach 00:23:00.Share Flodesk Studio link and personal testimonials; encourage audience to experiment with AI-powered email design 00:07:12.Encourage listeners to A/B test subject lines and preview text for their own audiences.Build and nurture a peer community for ongoing discussions on marketing, copywriting, and tech tools 00:58:37.Offer private consulting or group workshops on best practices in email marketing, segmentation, branding, and testing.Continue to spotlight client and listener wins secured through these tactics for future episodes and social proof.Gather feedback/analytics from podcast listeners on their favorite actionable tip, using surveys or Flodesk polls.Remain updated with new Flodesk and Clubhouse features, suggesting product improvements where valuable (as discussed re: heat maps 00:48:19).For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.Ready to Rank? Book Your SEO & Web Dev Services Today

Volume-based keyword content is quietly undermining search performance. Lucas Tieleman, CEO and co-founder of Optiversal, has helped major enterprise retailers convert static product catalogs into machine-readable content that performs across both search and AI platforms, building on experience as former Chief Product Officer at Bazaarvoice. The conversation breaks down why "sloptimization"—churning out keyword-driven posts without added value—undermines both rankings and revenue, why answer engine optimization depends on strong underlying SEO fundamentals rather than replacing them, and how transforming product data into structured, machine-readable assets drives visibility across traditional and AI-driven search.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Darcy Sullivan is the owner of Propel Marketing & Design and host of The Clinic Marketing Podcast. She and her team help healthcare clinics improve their visibility in Google Search, Google Maps, and AI-powered search, while also providing professional website design and strategic website content that converts visitors into patients. For more than a decade, Propel has helped chiropractors, physical therapists, acupuncturists, and other clinic owners grow through local SEO, Google Business Profile optimization, and websites built to attract more qualified patients. She joins Bobby Maybee DC of Forward Thinking Chiropractic and Chiropractic Success Academy for an SEO showdown!

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

In this episode, I walk you through what happens when we rely too heavily on AI for podcast strategy and podcast growth, and why your own data, experience, and judgment still matter.   I share what happened with a client's hosting data, why the titles AI writes keep getting skipped, and what I optimize on every single project.   You'll learn: Why AI can give you a podcast strategy that sounds right and still doesn't help your show grow What I look at before deciding whether a new strategy is actually working Why the internet gets podcasting wrong and how that shapes the answers AI gives you How I pushed back on AI's interpretation of a client's podcast data How to recognize podcast titles that read well and still get skipped Why podcast SEO is the one thing I optimize on every client project What SEO optimizing your content can do for your podcast downloads Why I focus on organic growth from the podcast itself instead of chasing reels, shorts, and TikToks If you've been searching for a better podcast strategy and a smarter way to use AI without stalling your growth, this episode is for you! Here's to using AI with discernment, Juliana   Want the complete bespoke roadmap to grow your show and make money podcasting? Snag this

I break down the philosophy behind Sweaty Startup and why execution beats ideas every time. In this conversation, I also share lessons from building multiple companies, learning sales through repetition, scaling with international talent, and creating systems that allow businesses to grow without depending on the owner. Topics include: • Why most people overvalue business ideas • The real skill every entrepreneur needs • How Nick scales with global teams • Delegation and decision making • Building multiple companies without losing focus • The operational systems behind growth A conversation on entrepreneurship, leverage, and building businesses that last. Grow your business:   https://sweatystartup.com/events   Book:   https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X     Newsletter:   https://www.nickhuber.com/newsletter     My Companies:   Offshore recruiting – https://somewhere.com   Cost segregation – https://recostseg.com   Self storage – https://boltstorage.com   RE development – http://www.boltbuilders.com   Brokerage – https://nickhuber.com   Paid ads – https://adrhino.com   SEO – https://boldseo.com   Insurance – https://titanrisk.com   Pest control – https://spidexx.com     Sell a business:   http://nickhuber.com/sell     Buy a business:   https://www.nickhuber.com/buy     Invest with me:   http://nickhuber.com/invest     Social Profiles:   X – https://www.x.com/sweatystartup   Instagram – https://www.instagram.com/sweatystartup   TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup   LinkedIn – https://www.linkedin.com/in/sweatystartup     Podcasts:   The Sweaty Startup & The Nick Huber Show   https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81     Free PDF – How to analyze a self-storage deal:   https://sweatystartup.ck.page/79046c9b03  

Do you really need AI to improve your SEO? What if your greatest SEO asset is your own voice? How can you stop letting AI replace and block the human connection in your content? In this episode, Joe Sanok talks with SEO and digital marketing expert Stephan Bajaio about why therapists and private practice owners don't need to rely on AI to improve their SEO. Stephan explains where SEO is heading in 2026 and why authentic, experience-based content is becoming increasingly valuable. They discuss how potential clients search for their problems using everyday language, and why practices should reflect that language in their websites and content. Stephan also shares practical ways therapists can use AI as a tool without allowing it to replace their voice. Rather than asking AI to write generic content, practitioners can use it to help capture, organize, and repurpose their own knowledge and ideas. Ultimately, Stephan argues that a practice's greatest advantage in an AI-driven world is its unique data, expertise, and lived experience.  

Vivienne Wagner is the Founder and CEO of Houndstooth Media Group, a boutique digital marketing agency helping mid-sized businesses turn their websites into revenue-driving assets through strategic SEO and AI-driven optimization. Known for making complex marketing concepts clear and actionable, Vivienne advises business leaders on how to position their companies to be found by both human audiences and emerging AI platforms like ChatGPT, Claude and Perplexity. Her approach increases organic visibility, drives qualified traffic, and reduces reliance on paid ads, enabling businesses to scale more sustainably. Through her SEO & AI Optimization Audit, she helps companies uncover missed opportunities, identify weaknesses, and build a clear roadmap for competing in today's evolving search landscape.

Lindsey Busfield's resume doesn't look like it belongs to one person. Starbucks barista. English teacher. Auditor of Amish chicken barns. Now she's the vice president of one of the country's top legal marketing firms. None of it was the plan. For years, Lindsey figured she'd eventually run her own business, the same way her entrepreneurial parents had. Then a two-day aptitude test told her something different: she wasn't built to be the visionary founder. She was built to be the expert, the organizer, the person who makes the pieces actually run. In this episode, Lindsey and I talk about what shifted once she stopped fighting that, how she landed in SEO for personal injury lawyers almost by accident, and why she built her business, and her team's schedule, around time with her two young daughters instead of just a bigger bank account. We also break down what SEO actually is, in plain language, and why it matters even more now that AI is part of how people search.     WHAT YOU'LL LEARN Why a philosophy degree really only points toward two career paths, and how the less obvious one led Lindsey to Starbucks What auditing Amish chicken barns taught her about process and project management, and why that skill kept following her from job to job What a two-day aptitude test at Johnson O'Connor revealed about the gap between the entrepreneur Lindsey assumed she'd become and who she actually is The real difference between being a subject matter expert and being a visionary founder, and why knowing which one you are changes how you build What SEO actually is, explained simply, and why AI search has changed what it takes for a business to get found Why Lindsey designed her agency's culture, and her own schedule, around time freedom instead of chasing a bigger bank account alone     RESOURCES MENTIONED Johnson O'Connor aptitude testing — the two-day assessment Lindsey credits with changing the direction of her career Lindsey's book, How Personal Injury Lawyers Get Leads: What Works, What Doesn't, and Why — https://www.amazon.com/dp/B0H1NB4ZDK Optimize My Firm — https://optimizemyfirm.com/ Personal Injury Marketing Minute podcast, hosted by Lindsey     CONNECT WITH LINDSEY BUSFIELD Website: Optimize My Firm — https://optimizemyfirm.com/ LinkedIn: https://www.linkedin.com/in/lindsey-busfield/ Optimize My Firm on LinkedIn: https://www.linkedin.com/company/optimizemyfirm/ Her book: https://www.amazon.com/dp/B0H1NB4ZDK     ABOUT LINDSEY BUSFIELD Lindsey Busfield is the vice president of Optimize My Firm, one of the nation's leading legal marketing firms. Having navigated a complex career path of her own, she put the pieces of her professional puzzle together and now leads the team behind some of the most powerful law firm websites in the country. She's also the host of the Personal Injury Marketing Minute podcast and the author of How Personal Injury Lawyers Get Leads: What Works, What Doesn't, and Why. Beyond the legal space, Lindsey is a proud mom of two little girls and an avid pickleball player.       READY TO BUILD YOUR CONFIDENCE? This episode might have you thinking about the parts of your own path that never seemed to add up, or the ways you've been trying to be someone you're not in your business. If so, let's talk about it. As my gift to Girlfriends, I offer a 30-minute discovery call. We'll talk about where you are right now and what might be getting in the way. Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195   FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom   LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources CONNECT WITH SARAH Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton   ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves.   RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE: Episode 299: From Corporate Layoffs to Creative Freedom — How Trinette Faint Built Her Multi-Hyphenate Career — https://sarahwalton.com/career-reinvention-after-job-loss/ Episode 316: How to Stop Being Invisible Online: The Real Work Behind Getting Found, with Carrolee Moore — https://sarahwalton.com/stop-being-invisible-online-carrolee-moore Episode 253: Ready to Reinvent Yourself? A Conversation With Anita Rombough — https://sarahwalton.com/reinvent-yourself/   LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial.)  

In this solo episode, Bradley Hamner maps where developing your team actually sits inside a business blueprint. Team is one of the principles in the BlueprintOS operating system, and it carries three playbooks: attract A-players, develop A-players, and retain A-players. This episode covers the middle one and picks up directly from last week's conversation on performance improvement plans.Bradley walks through the three elements of the Develop A-Players Playbook. An ongoing training and development system for people who are years past onboarding. A current state and future state accountability chart that shows each role, who holds it, and the three to five things they own. And a performance management system, which is where PIPs live. He also explains why playbooks operate like gears in a watch rather than silos, and why the accountability chart earns its keep twice, once with the team you have and once with the candidate you are trying to recruit.This conversation moves beyond hiring and into what happens after. What are you doing intentionally to develop someone who has been on the team for five years? Can your current team see what the organization looks like three years from now? And what is your actual process when a good performer drops below quota? If you have built a team and stopped there, this episode is for you.Join us in the free Circle community and hop on the email list to get practical tools, resources, trainings, and updates on what we're working on next.https://blueprintos.com/assets/ Thanks to our sponsorsCoach P ConsultingCoach P found great success as an insurance agent and agency owner, leading a large and stable team of top-performing professionals. Today, he shares the systems, delegation strategies, and specialization methods he developed along the way. Gain access to weekly training calls and mentoring at:https://coachpconsulting.comBe sure to mention you heard about it on the Above The Business Podcast.Autopilot RecruitingAutopilot Recruiting helps small business owners solve staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every business day. They optimize your applicant tracking system, post job listings, and source candidates through social media and local communities.With their continuous recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates without paying hiring fees or commissions.https://www.autopilotrecruiting.comMention Above The Business Podcast when you reach out.Direct ClicksDirect Clicks specializes in digital marketing solutions designed for business owners who want measurable results. Their team supports companies through paid advertising, SEO, and strategic marketing systems that help generate consistent leads.Exclusive offer for listeners:https://directclicksinc.com/abovethebusinessGet a free marketing campaign audit where their team reviews your website, SEO, content, social media, and paid advertising, then provides actionable recommendations. If you partner with them, all setup fees will be waived.About Above The BusinessAbove The Business is hosted by Bradley Hamner, founder of BlueprintOS, and focuses on helping small business owners transition from Rainmaker to Architect by building systems, teams, and operations that scale without their constant involvement.

Send us Fan MailAI for Amazon sellers is changing A+ Content, creative teams, and ecommerce workflows as brands use AI to cut costs and move faster. This video shows why human creative judgment still matters when AI handles drafts, images, Amazon listing content, and faster production. It also covers Amazon A+ Content, SEO, creative alignment, agency workflows, and how ecommerce brands can use AI without losing direction.If AI is eating time instead of improving Amazon sales, put a clear plan behind the creative, SEO, and AI work that actually matters: https://bit.ly/4jMZtxu#AmazonSellers #AmazonFBA #AmazonAI #AmazonAPlusContent #EcommerceAIWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 – Why Creative People Should Lead AI Work0:35 – How AI Changed Amazon A+ Content Orders1:10 – Creative Talent vs AI Specialists1:42 – How Amazon A+ Content SEO Indexing Works2:16 – Combining SEO, AI, and Creative Teams2:48 – Why Team Alignment Comes Before AI Tools3:22 – Why Ecommerce Brands Struggle With AI-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand.Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth.In this episode, Nick explains why most Shopify brands get Google Ads wrong and how successful DTC brands use paid search, Shopping ads and customer data to build a scalable acquisition engine. Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital You'll learn:Why chasing ROAS alone can limit Shopify growthThe difference between buying clicks and building customersHow Google Shopping acts as your digital storefrontWhy product feeds, creative and offers matter more than everHow leading brands measure profitable customer acquisitionWhy Google Ads and retention need to work togetherNick also shares the biggest mistakes Shopify brands make with Google Ads, why better data leads to better automation and how to build a paid acquisition strategy designed for long-term brand growth.In this episode:(00:00 Why Good ROAS Doesn't Always Mean Profit(01:14) Stop Using Google Ads Just to Generate Sales(03:00) ROAS vs Customer Lifetime Value(05:12) The Snowball Effect of Repeat Customers(06:31) The 4 Metrics Shopify Brands Should Track(08:02) Fix Your Google Shopping Customer Journey(11:59) Why Product Feeds Matter So Much(14:04) How to Set a Profitable Google Ads Target(16:09) How to Increase Repeat Purchases & LTV(20:00) How AI Is Changing Google Ads(22:14) 5 Things Scaling Brands Do Differently(25:09) The Key to Profitable Google Ads ScalingFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS15.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Two identical searches now return different results across AI platforms, upending ranking logic.Lucas Tieleman, co-founder and CEO of Optiversal and former Chief Product Officer at Bazaarvoice, helps enterprise retailers convert static product catalogs into machine-readable content optimized for AI-driven discovery. He argues that answer engine optimization depends on strong SEO fundamentals rather than a separate discipline, and that success now hinges on content relevance to individual searchers rather than fixed position rankings. Tieleman outlines how brands can use performance data to validate whether their content actually serves shopper intent, shifting content strategy from volume-based production to measurable relevance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Your Google Business Profile might be doing more for your business than your Instagram, but only if it shows signs of life. In this solo episode, TMA mentor and SEO expert Melissa Arlena of Picture Perfect Rankings shares her simple monthly maintenance routine for keeping your profile active, accurate, and working to book you clients, all in about 20 minutes a month. In This Episode: Why an abandoned Google Business Profile signals to Google (and clients) that you may be out of business The five-move monthly rhythm: posts, photos, reviews, performance check, and profile accuracy What to post weekly and how to reframe blog shares so clients actually care Using the performance tab as free keyword research for future blog content Why Google changes your profile without asking and which rogue services to remove A bonus tip on holiday hours that proves your business is alive and legit Grab the Checklist Melissa created a free printable checklist with all five monthly moves in order. Grab it at pictureperfectrankings.com/GBP, then make the first Monday of every month your marketing Monday. If you're a TMA member, the replay of Melissa's full Google Business Profile setup workshop is waiting in the new TMA dashboard, and she's inside the membership year round answering your SEO questions. Not a member yet? Get on the VIP list so you're first to know when enrollment opens. Connect with Melissa: Google Business Profile Monthly Checklist: pictureperfectrankings.com/GBP Picture Perfect Rankings: pictureperfectrankings.com/TMA (code MOTHERHOOD) Melissa's podcast: Get Booked Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠

Mi invitado de hoy en Juan Carlos Herrera @jcinvesting21 (LinkedIn), el hombre al que le confié la estrategia de mi propia lana. Asesórate con un verdadero experto en Cracks ADVISORY: https://gbm.com/advisory-osotrava/Juan Carlos, le dicen El Gringo: nació en Houston, de padres mexicanos, manejó patrimonios de miles de millones de dólares en Estados Unidos, y hoy es el arquitecto de cómo se asesora el dinero en México: lidera toda la plataforma de asesoría e inversiones de GBM y es socio fundador de dos firmas de inversión en Texas.Su filosofía cabe en una frase: cero opiniones, pura evidencia. Y su consejo estrella es el más aburrido que vas a escuchar en tu vida. Hoy vamos a entender por qué aburrido es exactamente lo que tu dinero necesita.El episodio de hoy es uno que me emociona mucho y muy pronto sabrán por que.Por favor ayúdame y sigue Cracks Podcast en YouTube aquí."Si te dicen 'no hay riesgo', corre. Esa es tu primera alarma de que es un fraude."-  Juan Carlos HerreraComparte esta frase en TwitterEste episodio es presentado por Eight Sleep, la compañía que está revolucionando la tecnología del sueño y por Hostinger, la plataforma que te ayuda a tener la mejor presencia en internet.Qué puedes aprender hoyCómo distinguir entre riesgo y volatilidad Cómo armar tu perfil de riesgo con 3 "cubetas" sin necesidad de ser experto en finanzasCómo convertir 550 pesos al día en 88 millones.Cómo detectar los costos ocultos y los fraudes que se comen tus rendimientos.Cómo saber cuándo comprar y cuándo vender sin caer en la trampa del market timing.*Este año he dormido mejor que nunca… Y no, no tuve que cambiar mi colchón.Eight Sleep creó el Pod, una funda inteligente que colocas sobre tu colchón actual y que transforma por completo tu descanso.La nueva versión, Pod 5 Ultra regula automáticamente tu temperatura durante la noche, para que duermas más profundo, sin interrupciones… y despiertes con más energía, foco y claridad mental.Cada lado de la cama tiene su propia temperatura —desde 12º hasta 43º—, así que si tú tienes calor y tu pareja frío, cada quien duerme como quiere.Y si roncas, el Pod lo detecta y ajusta ligeramente tu posición para que dejes de hacerlo… sin despertarte.Ahora también tienen una blanket y funda de almohada con control de temperatura. Aprovecha el descuento más grande del año del 10 de noviembre al 1 de diciembre:Entra a eightsleep.com/osotrava y usa mi código OSOTRAVA para obtener hasta $7,000 MXN de descuento en el Pod 5 Ultra.*Hoy en día, si no estás en línea, es como si no existieras. Pero también es mucho más fácil y accesible tener presencia online. Hostinger, que te da toda la infraestructura para convertir esa idea en algo real.Con Hostinger y sus herramientas de inteligencia artificial, como Horizons, puedes crear tu página web o ecommerce simplemente chateando con la IA. Así de fácil. Tienes hosting, dominio, correo profesional… y lanzar tu web es prácticamente hacer  un clic.Es como tener un diseñador, programador y hasta alguien de marketing trabajando contigo, porque además sus páginas ya vienen optimizadas para SEO. Y todo esto a precios bastante accesibles — especialmente en planes anuales, donde realmente se nota el ahorro.Y a ti por escuchar. Cracks: Hostinger te regala 10% de descuento si vas a hostinger.com/cracks y usas el código CRACKS. Dime qué piensas del episodio. Ve el episodio en Youtube

Gabi Kline Leon is a pet and equine photographer who built her business around a very different idea — she doesn't see herself as simply a photographer, but as a commissioned photo artist. That mindset has helped her build a low-volume, high-value business where clients regularly spend thousands, her average sale is around $6,000, and one client spent $50,000 across multiple sessions and finished artwork. In this interview, Gabi shares how she moved from Israel to the US after seeing another photographer make $62,000 in a month, landed a $5,000 first client, struggled through the early COVID years, and eventually built a business around premium pricing, in-home consultations, multiple sessions, printed products and simple pricing. We also get into the marketing side — including the magazine partnership that generated more than $100,000, the mini-session days that brought in over $10,000 a month, her views on SEO versus Google Business Profile, and why getting in front of real people still matters. There's plenty here for photographers thinking about pricing, positioning, sales, client experience and how to create a business that relies on fewer, higher-value clients. The post 683: Gabi Kline Leon – How to Build a Photography Business Averaging $6,000 Per Client appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Julien Bek is a Partner at Sequoia Capital, one of the most renowned venture firms in the world.  At Sequoia, he has partnered with companies including Rillet, Tacto, and Auctor. Before joining Sequoia, Julien spent five years at Accel, where he worked with companies including Miro, Melio, and BeReal. He is also an angel investor in Revolut and Attio. AGENDA: 06:35 – What did Julien only discover about Sequoia after joining the firm? 08:05 – What does everyone get wrong about Sequoia? 13:00 – Is Series A the hardest stage at which to invest today? 14:00 – Is Sequoia less focused on ownership as outcomes become larger? 19:20 – Does Sequoia simply pay more than everyone else to win deals? 22:00 – Is the "triple, triple, double, double" growth model dead? 25:00 – What is Sequoia's investment process really like behind the scenes? 27:15 – Can a partner still invest when the rest of Sequoia votes against them? 30:00 – Why can a flawless founder pitch actually be a warning sign? 31:00 – How do you judge whether a founder is exceptional in just 30 minutes? 33:00 – How can investors tell whether a founder's story is genuine? 35:10 – Is arrogance a bad trait in a founder? 36:00 – Which great founder did Julien completely misread? 37:15 – How should investors adjust their founder assessment across different cultures? 39:00 – What does a founder's childhood reveal about their future trajectory? 40:30 – What has Julien learned from Doug Leone, Pat Grady, Alfred Lin and Shaun Maguire? 47:00 – What does it mean when "agents become the new customer"? 49:00 – Does UI become irrelevant in an agent-first economy? 50:15 – Will answer-engine optimisation become larger than SEO? 52:00 – Will AI agents destroy software margins and brand loyalty? 53:00 – How quickly will enterprises allow agents to make purchasing decisions? 54:00 – Is AI infrastructure a safer investment than applications? 56:00 – Do software margins matter less when the potential outcomes are larger? 58:00 – Could the next trillion-dollar company masquerade as a services business? 01:00:00 – Which service industries can AI truly automate end-to-end? 01:02:00 – Are enterprises simply crying out for more help implementing AI? 01:03:10 – Will AI lead to dramatically smaller teams? 01:06:15 – Is traditional private equity screwed? 01:07:00 – The most overfunded and underfunded categories in venture 01:08:15 – What is the best AI agent company outside Sequoia's portfolio? 01:09:00 – Which missed investment still haunts Julien? 01:09:45 – Which founder trait will Julien never compromise on? 01:10:00 – Which competing fund makes Sequoia bring its A-game? 01:10:45 – How Julien missed Revolut—and helped his mother retire by investing anyway 01:14:00 – What does Julien believe that other Sequoia partners might disagree with? 01:15:00 – What is Julien most excited about over the next five years of AI?

The hardest part about growing a podcast isn't knowing what to do next. It's knowing what to fix first.That's why so many hosts spend months chasing better titles, stronger SEO, bigger guests, or more content. Every one of those could be the right answer. Every one of them could also waste the next six months of your life. In this episode, I'll show you how to pinpoint exactly where your podcast performance is breaking down right now, so you can go from hoping your podcast grows to engineering growth you can predict. Hit play and let's dive in.…0:02 – How to Pinpoint Where Your Podcast Performance Is Breaking Down5:59 – Why Most Podcast Audits Diagnose the Wrong Problem9:52 – Symptom-Based vs. Systems-Based Thinking18:53 – The 5 Systems Behind Every High-Performing Podcast23:46 – What to Fix First on Your Show to Create Predictable Growth…Episode Links:Get Early Access to the Podcast Health Score™See the PodLaunch Performance Model™…Other Episodes You'll Love: This Changes Everything We Know About Growing a PodcastWhat Your Podcast Metrics Aren't Telling You…Got Podcasting Questions? Send them to me here.Support the showLove this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so it can get found 24/7.Apply for a spot on the show to get live podcasting help from me.Want more podcasting advice? See what I'm testing on Substack...Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

We get back to paid ads fundamentals and why AI automation only works when we set clear, revenue-connected conversion goals. We share practical ways to define personas, protect lead quality, and build landing pages that help Google Ads learn what “good” actually looks like. • goal-first thinking for Google Ads and paid social automation • common conversion tracking mistakes that burn budget • building multiple personas and matching each to the right channel • avoiding spam traffic on Display and filtering low-quality leads • why gradual budget changes beat turning campaigns on and off • budget planning using CPC estimates and minimum lead volume • lead scoring methods that feed better data back to ad platforms • landing pages as single-purpose conversion tools with cleaner tracking • funnel strategy beyond one-shot high-intent clicks Guest Contact Information: Website: factorfour.comLinkedIn: linkedin.com/jeffcolemanMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Episode Description:This is a From the Archive episode with Seth Godin.Seth Godin returns to the show for a conversation about making work that matters in a world obsessed with hits, rankings, followers, algorithms, and approval.James opens by talking about Seth's long body of work: Purple Cow, Linchpin, Graceful, thousands of blog posts, and Seth's then-new podcast Akimbo. Seth explains why he had thought about podcasting for years but resisted it because audio creates a different kind of intimacy. In print, the voice in the reader's head is the reader's own voice. In audio, the voice belongs to the person speaking.That intimacy made podcasting powerful, but also something Seth wanted to handle carefully.From there, James asks about the structure of Akimbo. Seth says the key to a strong solo format is assertion. What are you saying that is not obvious? What are you asking people to see differently? If you cannot make the point in 15 minutes, maybe you cannot make it at all.The conversation then moves into hits. Seth explains that platforms benefit from the long tail, but creators can suffer inside it. Amazon, iTunes, Facebook, Twitter, and other platforms need endless creators to show up with work, but they also train people to believe that if they do not hit number one, they failed.Seth's alternative is the smallest viable audience. Find the specific group you seek to serve. If it is 500 people, make something so good for those 500 people that they cannot help but tell someone else. That is more useful than chasing a vague mass audience or gaming a category so you can call yourself a bestseller.James and Seth connect this to Purple Cow. The book spread because Seth gave people a phrase they could use in a meeting. A “purple cow” became a way to describe something remarkable before people necessarily knew where the phrase came from.That is a key idea in the episode: every hit changes the people it touches. It does not simply entertain. It gives people a new belief, a new language, or a new way to see.Seth also explains the deeper forces under a lot of culture: fear and status. Fear keeps people from doing work that might not work. Status makes people compare themselves to the wrong people and measure the wrong things. The creator's job is to notice both, then act generously anyway.The episode closes with the craft itself. Seth says he does not check blog stats, does not read Amazon reviews, and does not shape his work around critics. The question is simpler: Did you change someone for the better in a way you are proud of?If yes, do it again.Editorial Note:This is a From the Archive episode. References to Akimbo as a newer podcast, This Is Marketing as an upcoming book, the altMBA, platform dynamics, bestseller lists, podcasting, and Seth's then-current projects reflect the original recording period.What You'll Learn:Why Seth Godin resisted podcasting for years.How audio creates a different kind of intimacy than writing.Why a solo podcast needs a clear assertion.Why Seth focuses on overlooked, underthought, ignored, or uncomfortable ideas.Why platforms benefit from the long tail more than most creators do.Why chasing hits can distort the work.What Seth means by the “smallest viable audience.”Why a hit has to change people, not just entertain them.How Purple Cow spread by giving people useful language.Why trying to avoid criticism often makes work invisible.How fear and status shape culture, creativity, marketing, and self-worth.Why random events should not be taken personally.Why generosity requires emotional labor.What it means to choose your customers and choose your future.Why second-order teaching matters more to Seth than personal credit.Why being “amazing” starts long before the hustle.Why the best work lives in the territory of “this might not work.”Why Seth does not read reviews or track stats.How to protect the craft from outside measurement.Timestamped Chapters:[03:19] Seth Godin ReturnsJames welcomes Seth back and introduces his books, blog, and new podcast Akimbo.[05:15] Why Seth Started a PodcastSeth explains that he had thought about podcasting for years, but worried about the intimacy of audio.[07:05] Choosing the Right MediumSeth explains why a podcast reaches people differently than writing and why he avoids formats, like Twitter, that do not fit the work he wants to do.[08:17] The Solo Podcast FormatJames asks about Seth being the only guest on Akimbo, and Seth says a solo show needs a strong assertion.[09:24] Overlooked, Underthought, and Hard to ConfrontSeth distinguishes his style from pure contrarianism and says he is drawn to things people have missed or avoided.[10:47] Hitsville and the Long TailJames brings up Seth's Akimbo episode on hits, platforms, Amazon, podcasts, and the explosion of available work.[12:21] The Trap of Platform ThinkingSeth explains how platforms train creators to feel defective if they do not become number one.[13:25] Editors Cannot Pick the HitsSeth argues that people cannot reliably predict hits and that creators should not try to game their way to the top.[15:00] The Smallest Viable AudienceSeth explains why serving a specific small group can be more powerful than chasing the masses.[16:21] This Might Not WorkJames brings up Seth's large limited-edition book and how it was built for a specific audience instead of the broad market.[17:26] Why You Cannot Reverse-Engineer Gangnam StyleSeth explains why many talented people try hard and still do not hit, because hits also involve randomness.[19:14] Don't Bet Your Work on Oprah or BieberSeth explains why waiting for a powerful person to anoint your work is a bad strategy.[20:13] Finding the People Who Must Share ItSeth uses the idea of R naught to explain why a small group of people who must tell others can create spread.[20:35] Why Purple Cow SpreadSeth explains how the milk carton, the title, and the phrase itself helped people talk about the idea.[22:26] Every Hit Makes a Change HappenSeth says the real question is: What change are you trying to make in the people who engage with your work?[23:35] What Akimbo Is Trying to ChangeSeth explains that Akimbo is for people who want to think more deeply about culture and change it for the better.[25:14] Randomness, Fear, and StatusJames connects Seth's episodes, and Seth explains that much of his work is about fear and status.[27:13] Don't Take Randomness PersonallySeth says creators should expect that many launches will not become hits and organize their work accordingly.[28:33] The Craft vs. the Outside WorldJames and Seth discuss how publishers, reviewers, bestseller lists, rankings, and critics can distract from the actual work.[29:21] It's Not for YouSeth explains why broadening a project for everyone can make it average, and why creators should be willing to say who the work is for.[32:29] What Will You Do With the Microphone?Seth says he wakes up thinking about the people he seeks to serve, not how to increase traffic or revenue.[33:30] Why Seth Ignores Stats and ReviewsSeth explains that he does not check blog traffic, book sales, or Amazon reviews because that helps him keep doing the work.[34:43] Choose Your Customers, Choose Your FutureSeth gives the six-word version of audience selection and explains why customers shape the work.[35:04] Thirsty, Dissatisfied, and GenerousSeth describes his ideal audience and explains generosity as emotional labor in service of other people.[37:22] Second-Order TeachingSeth says he wants to be judged not by his work, but by what people who learned from him teach others.[38:18] Be the Person They Want to FindSeth explains why the real work happens before SEO, LinkedIn tactics, or hustle.[40:02] How Do You Become Amazing?James asks the direct question, and Seth says the essence is confronting fear and doing emotional labor.[41:00] Where Art and Innovation LiveSeth says the work that might not work is where generosity, art, innovation, and magic happen.[42:05] Warby Parker and the Risk of Something NewSeth uses Warby Parker as an example of doing something advisors said would not work.[42:49] How Seth Builds an EpisodeSeth explains how a coincidence becomes a podcast: collect stories, find the non-obvious insight, and connect the dots.[45:07] Seth the CollectorSeth describes himself as someone who collects moments, stories, and observations that may become blog posts or lessons.[46:34] Self-Awareness and the CraftJames connects Seth's work to the ability to keep distance between your belief in the craft and society's measurements.[47:04] Jiro, Awards, and the Wrong RewardSeth talks about Jiro Dreams of Sushi and the danger of external validation taking over the craft.[48:40] Marriage, Space, and StoriesJames asks Seth about marriage, and Seth talks about listening, keeping promises, creating space, and the stories people tell themselves.[52:18] Advice for James's PodcastJames asks how to change the show, and Seth suggests making one out of every four episodes a solo episode.[53:08] This Is Marketing and Closing ThoughtsSeth says his next book is This Is Marketing, James recommends Akimbo, and Seth signs off by telling him to keep making a ruckus.Additional Resources:Seth Godin Official WebsiteSeth's BlogAkimboAkimbo on Apple PodcastsThis Is Marketing — Penguin Random HousePurple Cow — Seth's StorePurple Cow — Penguin Random HouseLinchpin — Penguin Random HouseThe Dip — Penguin Random HouseThe Practice — Penguin Random HouseBy the Way BakerySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.