Podcasts about SEO

Doing all the things and still not getting found? These simple shifts will be a game changer in your business. In today's episode, I coach Jill Barnum, founder of The Clover Exchange, to grow visibility (and an unforgettable brand) that converts into sales. We unpack how to get more eyes on your brand, create shareable content that actually drives discovery, and show up with the confidence your goals require when the visibility increases. This episode will help you stop overcomplicating your marketing and start compounding results.In This Episode, You'll Learn:01:05 How to clarify what you actually sell (beyond the physical product).02:15 How to define your ideal customer so your messaging lands faster.03:40 Simple ways to get more traffic without relying on paid ads.05:15 How to measure real progress and stop discounting your growth.06:35 The “success leaves clues” method: finding what's working and doing more of it.08:10 SEO basics that drive steady sales.10:00 How to create content that the algorithm wants to push.11:40 The visibility strategy that's working right now.13:40 How to build a brand identity people instantly recognize and want to share.15:30 How to simplify your product line so you stop wasting time on low-performers.17:30 The mindset shift: selling a feeling, an identity, and a point of view.19:00 How to make your brand recognizable with a signature element.20:30 A low-lift SEO blog strategy that can bring buyers to your shop over time.22:10 How to do seasonal products without drifting off-brand.23:30 How to reduce imposter syndrome by separating you from the brand.25:10 How to leave this episode with a clear “do this next” plan.26:15 The challenge: identify what's gaining traction and double down this week.Resources + LinksReady to stop guessing and follow a proven system? Book your strategy call.Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com

In this episode of the HVAC Know It All Business Edition Podcast, co-hosts Gary McCreadie and Furman Haynes of WorkHero discuss with guests Kimberly Sevilla, Founder of Shelter Air and Peter Troast, Founder & CEO of Energy Circle LLC, how to craft a compelling brand identity, build a high-impact website, and leverage AI for content creation. Whether you're launching a new HVAC business or revamping your marketing strategy, this episode provides critical insights on standing out in a saturated market. Kimberly shares her expertise in targeting the right customer through a tailored visual identity. Peter brings years of experience in website development, SEO, and digital branding strategies for service businesses.   Expect to Learn - How to create a strong visual identity that reflects your HVAC business values. - Tips on using AI and freelance platforms for affordable branding and logo creation. - Best practices for building a functional, story-driven HVAC website. - The value of storytelling and blogging for local SEO and customer engagement. - Balancing authenticity with automation in customer communication.   Episode Breakdown with Timestamps [00:00:00] – Introduction to the Episode [00:01:27] – Welcome to HVAC Know It All [00:01:52] – Visual Branding Fundamentals [00:04:23] – Standing Out in a Sea of Sameness [00:07:32] – DIY Branding Tools & Advice [00:10:29] – AI vs Human Touch in Branding [00:11:44] – Storytelling as a Marketing Tool [00:15:30] – Making Contact Easy for Emergencies   Follow Kimberly Sevilla on:  LinkedIn: https://www.linkedin.com/in/kimberlysevilla Company's Website: https://shelter-air.com/ Company's LinkedIn: https://www.linkedin.com/company/shelterair Company's Facebook: https://www.facebook.com/ShelterAir/ Company's Instagram: https://www.instagram.com/shelter.air/?hl=en   Follow Peter Troast on: LinkedIn: https://www.linkedin.com/in/petertroast Instagram: https://www.instagram.com/petertroast/?hl=en Facebook: https://www.facebook.com/peter.troast/ Company's Website: https://www.energycircle.com/home-page Company's LinkedIn: https://www.linkedin.com/company/energy-circle-llc   Follow Furman Haynes on: LinkedIn: https://www.linkedin.com/in/furmanhaynes/ WorkHero: https://www.linkedin.com/company/workherohvac/   Follow Gary McCreadie: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/ Website: https://www.hvacknowitall.com Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/ Instagram: https://www.instagram.com/hvacknowitall1/  

Episodio como regalo para los oyentes fieles del podcast, pos regalamos un extra por navidad para todos, disfratarlo y buena noche y feliz navidad. https://seoxan.es/crear_pedido_hosting Codigo Cupon "APPLE" PATROCINADO POR SEOXAN Optimización SEO profesional para tu negocio https://seoxan.es https://uptime.urtix.es PARTICIPA EN DIRECTO Deja tu opinión en los comentarios, haz preguntas y sé parte de la charla más importante sobre el futuro del iPad y del ecosistema Apple. ¡Tu voz cuenta! ¿TE GUSTÓ EL EPISODIO? ✨ Dale LIKE SUSCRÍBETE y activa la campanita para no perderte nada COMENTA COMPARTE con tus amigos applelianos SÍGUENOS EN TODAS NUESTRAS PLATAFORMAS: YouTube: https://www.youtube.com/@Applelianos Telegram: https://t.me/+Jm8IE4n3xtI2Zjdk X (Twitter): https://x.com/ApplelianosPod Facebook: https://www.facebook.com/applelianos Apple Podcasts: https://apple.co/39QoPbO

Top 10 Photo Books of 2025: Trends, Top Picks & How to Publish Your Own with Daniel Agee (Good Fight Press) From the “10 Frames Per Second” Podcast (Episode 171— Year‑End 2025) “If even one photographer avoids a parasitic publisher because of this episode, it's an hour well spent.” – Daniel Agee Table of Contents Why Photo Books Still Matter in 2025 The State of Photo Book Publishing in 2025 2025 Trends Shaping Photobooks Our Editor's Top 10 Photo Books of the Year (2025) DIY Publishing in 2025: From Blurb to Newspaper‑Club Zines Looking Forward: Diversity, Climate, & Community in 2025+ Take Action – Listen, Read, Create Why Photo Books Matter in 2025 The “10 Frames Per Second” podcast (hosts Joe Giordano and Molly Roberts) brings together photo‑journalists, publishers, and collectors for an annual photo‑book roundup. In the most recent episode they welcomed Daniel Agee—co‑founder of Good Fight—to discuss: The economic realities of publishing a photo book. Emerging themes that dominated the past year and are spilling into 2026. Practical advice for creators who want to self‑publish. If you're looking for fresh titles, insider industry insights, or a step‑by‑step guide to making your own book, keep reading. The State of Photo Book Publishing in 2025 Issue What the Hosts Said (2024) Why It Still Matters for SEO in 2025 High Up‑Front Costs Publishers often charge $8k–$20k (or even $50k) to print a book, leaving many photographers in debt. Target keywords: photo book publishing cost 2025, how much does a photo book cost today? Parasitic vs. Quality Publishers “Parasitic, exploitive” publishers vs. “quality” houses that break even or make modest profit. Optimize for ethical photo book publishers, fair photo book publishing 2025. Self‑Serving Model Some creators profit from selling workshops, museum sales, and speaking gigs, not the book itself. Rank for how to make money with a photo book in 2025. Small Community Size Only 15–25k people worldwide actively buy photo books; reputation spreads fast. Use phrases like photo book community 2025, photo book collectors today. Transparency Is Key Sharing experiences (e.g., “don't pay $25k”) helps protect photographers. Long‑tail keyword: photo book publishing advice for beginners 2025. Takeaway: Know the economics before you sign a contract. Understanding the market helps you negotiate better and choose the right publishing path. 2025 Trends Shaping Photo books 1. Color Dominates the Scene Daniel called himself a “color baby” and highlighted Emily Shur's Sunshine Terrace (color) versus Ian Bates' Weight of Ash (B&W). In 2025, color‑driven storytelling is the norm, with vibrant palettes used to convey mood, climate, and cultural identity. 2. Intimate Family Narratives Continue to Thrive Titles such as Lisa Sogini's In Passing and Elijah Howe's Mike show a growing appetite for personal archives, grief, and memory—a trend that's still expanding in 2025. 3. Climate‑Change Documentation Becomes Urgent Weight of Ash (Ian Bates) and newer titles like “Rising Tides” (upcoming release) prove that eco‑focused photo books are both critically acclaimed and search‑engine friendly. 4. Nostalgia & Re‑imagined Memory Works such as Henry Head's fabricated‑memory series and retro‑styled zines echo a desire for “comforting past” aesthetics. 2025 sees an increase in “memory‑reconstruction” projects that blend staged and documentary photography. 5. DIY & Zine Explosion Small presses (e.g., Pomegranate Press, Charcoal Club) now publish 30+ titles a year. Zines like “Protest City”remain hot because they're cheap, fast, and socially relevant. 6. Diversity Gap Still Visible The hosts noted a 1% presence of women of color on mainstream shelves. In 2025, activist collectives and grant programs are emerging to address this imbalance, creating new opportunities for under‑represented voices. Editor's Top 10 Photo‑Books (2025) While the podcast aired at the end of 2024, the books listed continued to dominate conversations, sales, and awards throughout 2025. # Title & Author Publisher Why It Stands Out (2025 relevance) 1 A Surrender – Markus Naarttijärvi Good Fight IPA Photo Book of the Year; continues to win 2025 exhibition spots. 2 North North South – Ada Gragossian Gost Quiet portraits that bridge B&W (2024) and color (2025) trends. 3 Sunshine Terrace – Emily Shur Deadbeat Vibrant LA suburbia; frequently cited in 2025 “best color photo books.” 4 Weight of Ash – Ian Bates Deadbeat Black‑white documentation of post‑fire West Coast; a reference point for climate‑focused work in 2025. 5 In Passing – Lisa Sorgini LibraryMan (Sweden) Personal grief turned universal; heavily featured in 2025 mental‑health art talks. 6 Mike – Elijah Howe TIS Books Multi‑generational family archive; lauded for its hybrid of historic and contemporary images. 7 American Surfaces – Stephen Shore (original printing) Self‑published Classic modernist, revived interest in 2025 “retro design” movement. 8 Dark Knees – Mark Cohen Self‑published Endless photo flow; used as a case study in 2025 DIY publishing workshops. 9 Rising Tides – Maya Patel Deadbeat First major photo book of 2026 to directly address ocean‑level rise; already generating buzz. 10 Protest City (zine) – Rian Dundon (Episode 87) Independent Timely, affordable; remains a go‑to resource for activist photographers in 2025. Each title links to its publisher or a purchase page (when available) to improve link‑building and user experience. DIY Photo Book Publishing in 2025: From Blurb to Newspaper Club Zines If you're ready to skip the parasitic publisher, here's a 2025‑ready roadmap. 1. Choose Your Platform Platform Ideal For 2025 Price (approx.) Blurb Full‑color photobooks, photo‑calendars $30–$130 per copy Smartpress High‑quality softcover & hardcover $55–$165 per copy Newspaper Club Fast, cheap zines (10‑inch, 20‑page) $1.80 per copy (bulk) Lulu Global POD distribution, ISBN services $22–$115 per copy 2. Keep Production Simple Page count: 20–80 pages works best for self‑publish. Paper: 120‑140 gsm matte for a professional feel without breaking the bank. Bleed: Add 0.125″ (3 mm) bleed to avoid white edges. 3. Photo Book Design Tips for 2026 Use responsive grid systems (12‑column) to ensure visual balance on both print and digital previews. Choose one primary typeface (e.g., GT America) and one accent font for captions. Add an ISBN if you plan to sell through retailers—most POD platforms provide this for a small fee. 4. Printing & Shipping Order a proof copy first; catch color or layout errors. Print in bulk (≥30 copies) to lower per‑unit cost. Ship to local bookstores, photo‑spaces (e.g., Baltimore Photo Space), or directly to collectors. Looking Forward: Diversity, Climate, & Community in 2025+ • More Voices Needed The hosts repeatedly called for photographers of color and women to be featured. In 2025, grant programs (e.g., The Imprint Good Fight Fellowship) and inclusive small presses are actively seeking submissions. • Climate‑Centric Stories Books that document environmental change (e.g., Weight of Ash, Rising Tides) are search‑friendly and align with a growing public interest in sustainability. • Local Photo Spaces as Hubs Places like Baltimore Photo Space act as collaboration labs—they host workshops, zine swaps, and free coffee nights that foster community. • Instagram Still a Gatekeeper Publishers continue to scrutinize follower counts. Building a genuine community and engaging consistently can open doors without paying a publisher upfront. Take Action – Listen, Read, Create Listen – Subscribe to the 10 Frames Per Second podcast on 10fps.net or any major platform. Explore – Grab one of the Top 10 books (many are on sale at the podcast's partner sites). Create – Follow the DIY steps above to self‑publish your own photo book or zine. Share – Tag @10fpspod on Instagram and use #10fpsBooks to get noticed by publishers & curators. Your next photobook could be the one that changes minds—and maybe even the industry. Keywords targeted in this post: photo book publishing 2025, best photo books 2025, photo book trends 2025, how to self‑publish a photo book 2025, photo book industry, photo‑journalism books, photo book round‑up, DIY photo book guide 2025. © 2025 10 Frames Per Second Media. All rights reserved. ___ photo books, photo book publishing, exploitation, publisher fees, indie publishing, Instagram influence, climate change, family documentation, archival photography, color photography, black‑and‑white photography, photo book trends, DEI, photographers of color, gender representation, zines, small editions, self‑publishing, Blurb, Deadbeat Books, Ghost publisher, TIS Books, Pomegranate Press, Charcoal Club, photo book economics, photojournalism, narrative structure, photographic nostalgia, pandemic impact, community spacesThe post Episode 171: Daniel Agee – Top 10 Photo Books of 2025 first appeared on 10FPS A Photojournalism Podcast for Everyone.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Welcome to episode 550 of The Food Blogger Pro Podcast! This week on the podcast, we are sharing a replay of our December Live Q&A from within the Food Blogger Pro membership — our annual Ask Bjork Anything session. ----- Every month within the Food Blogger Pro membership we host a Live Q&A for our members to attend. For most of these Q&As we welcome Food Blogger Pro Experts — people like Casey Markee, Andrew Wilder, and Allea Grummert — to answer questions based around their expertise. But every December we like to host an 'Ask Bjork Anything' to answer a wide range of questions from members! We wanted to share an edited version of the Q&A with our podcast listeners over our holiday break so that you could get a taste of what the Q&As are like in the membership and learn from all of the great questions our members asked! Happy Holidays! Here's a quick overview of the questions answered during the episode: Can you please refer a good SEO audit person for a small and newish blogger? What are best practices for URL slug? should you have the word recipe in them or does it not matter? I'm currently at 800k–900k page views/month in the high holiday season (usually 650k–800k throughout the year)- what do you recommend to push the site traffic to over 1 million page views/month as the baseline in even lower traffic seasons? After a hiatus from posting on my blog I'm wondering what are one or two things I should do that are the most important moving into 2026 for growth. Do you have any tips for Facebook? I see really little engagement on my posts and I'm wondering if it's worth it or not. Any suggestions for getting more comfortable on camera? I'm trying to film more videos/Reels and it's so hard! What is Pinch of Yum focusing on for 2026? Are you changing any strategies because of AI search? For someone starting this year, what would you prioritize? Social media? SEO? Newsletters? When should I start thinking about monetization? Is it still worth diving into onsite ads? What are some best practices for growing my email list? Is it still worth it to post on Pinterest with the rise of AI slop? Lately i've had a lot of spam ad comments on blog posts. I have to delete them and it's getting to be time consuming. I have the control to approve or delete the comments so the are not showing up on the blog thank goodness. How do you prevent these?! Is this a commen problem? I'm starting to notice the same issue with newletter signups. I'm curious how Pinch of Yum plans their content far enough ahead to thoroughly test recipes before publishing. How far in advance do they plan their editorial calendar, and how much time do they usually spend testing each recipe? If I want to run a food blog that focuses less on recipes and more on how to cook or how to use recipes in practical ways, how should I attract an audience, and how can I still use recipes to promote my work? How niche does one need to go these days? For example, I am in the toddler nutrition space, obviously very challenging to compete with the sites like yummy toddler food… do I need to go even further niche? I am a dietitian so I try and bring in that lens around supportive feeding and nutrition in the recipes/meals I create… but curious if I need to go further niched down If I want to shift my recipe blog into more of a "business hub" and focus on digital products rather than relying mainly on recipes and ad revenue, how would you approach that transition? I recently started a YouTube channel (thanks to your advice!), but I haven't monetized either my blog or YouTube yet. What would be the most strategic steps to move forward? Resources: ChatGPT Vs. Gemini Vs. Claude: What Are The Differences? Inside Crowded Kitchen's Strategy for Growing to 2.4 Million Followers on Facebook Crowded Kitchen Budget Bytes Yummy Toddler Food Condiment Claire Grocers List Manychat Pinch of Yum's Trader Joe's Meal Plan Reel Akismet Quiet Light Memberful Circle Membership.io Stan Store Thinkific Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Have you ever wondered why some brands seem to crack the code with paid ads while others burn through budget with nothing to show for it?  If you've ever dabbled in Google Ads—or avoided them out of fear of expensive mistakes—this conversation will open your eyes to what's possible when strategy and execution align.  John Horn, CEO of StubGroup, has helped hundreds of companies transform underperforming campaigns into profitable acquisition machines.  His team is ranked in the top 1% of Google Partners worldwide for performance and customer care—and their reputation is built on both deep technical expertise and a refreshingly human, boutique approach. John lives and breathes PPC, but what sets him apart is his ability to translate complexity into clarity. In this episode, John breaks down how to build smarter ad systems, navigate AI-driven changes, and use data to make confident marketing decisions—so you can scale sustainably. Building Effective Google Ads Campaigns Starts with Strategy Before a single ad runs, John emphasizes one crucial question: What does success look like? So many brands jump straight into campaign creation without defining the exact action they want a user to take.  Whether it's booking a call, filling out a form, or placing an order, the call to action must be clear, trackable, and front-and-center on the landing page. From there, it all comes down to relevance. Google search is built on demand, not interruption. That means your job is to align with the terms people are already searching for—balancing high-intent keywords with lower-cost, broader queries that reveal early interest.  And once ads are running, tracking becomes your lifeline: real data allows advertisers to cut waste, double down on what's working, and eventually leverage Google's AI-powered bidding strategies for even greater efficiency. How AI and New Algorithms Are Changing the Future of Advertising AI is dramatically reshaping how users search and how brands need to show up. Google's AI Overviews now dominate search results, and platforms like ChatGPT, Claude, and Perplexity are becoming discovery engines in their own right. For marketers, this means optimizing not only for Google but also for GEO: Generative Engine Optimization. John reveals a surprising insight: AI models pull heavily from third-party sources like Reddit, YouTube, Quora, and listicle-style articles. That means service providers and brands must think beyond traditional SEO and start contributing valuable content across these ecosystems. As John puts it, "AI is an incredible tool, but it's not a critical thinker." Without strong human guidance, automated systems can quickly misinterpret signals and overspend in the wrong places. Enjoy this episode with John Horn… Soundbytes 07:13 – 07:21 "Advertising is not a magic bullet. We're not going to just launch a campaign and suddenly you're printing money and life is amazing." 23:00 – 23:10 "Businesses are having to definitely think through, how do I make sure my business is coming up as a solution in those other platforms when people search there as opposed to Google." 30:41 –31:06 "So what would you suggest to service providers specifically to start ranking in the AI platforms?" "Start engaging on Reddit. When I say engaging, answering questions, commenting on posts, creating your own posts. And you have to be—you can't be too salesy. You have to bring legitimate value because people are very allergic on Reddit to too much of the salesy approach and things can go south quickly." Quotes "Advertising is not a magic bullet. There's risk involved, and every business is different." "You have to define what success looks like and the action you want people to take before you ever launch a campaign." "AI is a fantastic tool, but it's not a critical thinker. You have to pair it with human judgment." "You can't rely on AI to make all the right decisions. If you give it bad direction, it will spend a lot of your money very quickly." Links mentioned in this episode: From Our Guest Website: https://stubgroup.com/ LinkedIn Profile: https://www.linkedin.com/in/johnjhorn1/  Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

EPISODE SUMMARY What happens when a lifelong technologist who helped build the early internet now leads the AI revolution in digital marketing? In this episode, I talk with Dave Parkhurst, founder of GreenHaven Interactive, one of the first full-service digital agencies in the Pacific Northwest. Dave shares how he went from his days at Apple to helping companies blend AI-driven SEO with genuine human storytelling — without burning out their teams or losing their purpose. We explore the future of AI marketing and the art of building trust in a machine world. We talked about… ... How AI is changing SEO & marketing ... Lessons from past tech revolutions ... Why the human voice matters in an AI-driven world   EPISODE NOTES A serial entrepreneur and life long technologist, Dave Parkhurst spent much of his early career with Apple. In the early 90s, when the commercial internet was emerging, Dave saw an opportunity and so started GreenHaven Interactive to see if there was money to be made on the web. Apple was gracious in not minding if team members had side gigs, so GreenHaven grew from website development into a one of the first full service digital marketing agencies in the northwest. When Dave left Apple in 2006, GreenHaven began expanding its offerings and team. Now the company is a leading SEO and digital lead generation and marketing firm with 15 people, growing rapidly.   Links: https://greenhaveninteractive.com https://www.linkedin.com/in/daveparkhurst/ https://www.facebook.com/greenhaven.cc/ ---------- Click this link to listen on your favorite podcast player and if you enjoy the show, please leave a rating & review: https://linktr.ee/wiredforsuccess ------------------ Music credit: Vittoro by Blue Dot Sessions (www.sessions.blue) ----------------- Disclaimer: Podcast Episodes might contain sponsored content.

Nightlife safety isn't about big egos or brute strength it's about psychology, presence, and the human connection happening at the door. In this powerful episode of Achieving Success with Olivia Atkin, Rick Bistline returns to uncover the unseen world behind security work. He breaks down why the industry is shifting from “bouncer culture” to emotionally intelligent leadership, how mental health impacts every decision made in high-pressure environments, and why hospitality not force is what truly keeps people safe. Rick pulls from his experience in policing, education, and consulting to reveal the stressors most teams silently carry, the moments where ego creates unnecessary danger, and the cultural changes venues must embrace if they want safer, more profitable operations. Whether you run a bar, lead a team, or simply want to understand the psychology of protection, this conversation reframes everything you thought you knew about nightlife security. Tune in and discover how strategy, empathy, and mindset transform not just venues but the people who lead them.Want to start your own podcast, grow your show, or get featured as a guest? Let's map it out together. Book a free clarity call with Olivia to explore the next best move for your podcast strategy whether you're building from scratch, ready to scale, or looking to use guesting to grow your brand. MeetwithOlivia.meNeed more inspiration or tools?Access Olivia's book, podcast growth resources, and done-for-you support at Achieving-Success.comGet the Podcast Growth Partner For Yourself: Want to cut your content time from 12–20 hours a week down to under 30 minutes without sacrificing strategy, voice, or quality? The Podcast Growth Partner is the customized AI system built from Olivia Atkin's proven frameworks, giving you titles, descriptions, SEO, and monetization support in minutes. Access it here: ACHIEVING SUCCESS LLCStay Connected With Us:LinkedIn: achieving-success-llcInstagram: @_achievingsuccessTwitter: @_achievesuccessFacebook: @Achieving SuccessYou Can Find Rick Bistline:Website: http://www.nightlifesecurity.com/Email: rick.bistline@nightlifesecurity.comPodcast: NightLife Security Consultants PodcastLinkedIn: Richard Bistline, Ph.D.Become a supporter of this podcast: https://www.spreaker.com/podcast/achieving-success-with-olivia-atkin--5743662/support.

SHOW NOTES:In this practical, high-energy episode, Matt Zaun talks with Sean Garner, StoryBrand–certified marketer and founder of Sean Garner Consulting, about cutting through today's 10,000-messages-a-day noise with a simple idea: clarity beats clever. They break down how to build messaging that wins attention, creates qualified demand, and turns “we do X” into “we solve your problem.”In this episode, they cover:✅ The StoryBrand core — 7 talking points that become your “verbal brand guidelines” for every email, website, and pitch.✅ Consistency that compounds — Be relentlessly consistent about the problem you solve, not the services you sell.✅ When prospects don't know their problem — Lead with the pain, then educate on your unique solution....and much more!BIO:Sean Garner is a StoryBrand–certified coach and founder of Sean Garner Consulting, a marketing agency for local service and professional brands that want to dominate their market, not just add a few leads. His team builds message-driven websites, funnels, SEO, and provides fractional CMO support.Matt Zaun is a strategic storytelling expert, keynote speaker, and author of The StoryBank. He helps leaders use story to build culture, strengthen sales, and speak with impact.

What if your marketing didn't require constant posting or starting from scratch every week, and could take up a lot less time for a lot more payoff? In this episode, I'm joined by Jana Osofsky (also known as Jana O), marketing strategist for wellness practitioners and creator of the Blog First marketing ecosystem.We talk about writing content that meets people where they are, avoiding jargon that turns patients away, and using blogs as the foundation for everything from emails to social posts. Jana also explains how to use AI thoughtfully without losing your voice, why specificity matters more than niching down, and how to create marketing that feels spacious, aligned, and effective without burning out.What You'll Learn:How to turn one blog into a full month of marketing content.How to write in a way that attracts patients in a way that makes sense to them and you.How to use AI as a support tool–not your marketing strategist–to amplify your voice, leverage SEO and increase your credibility.Timestamps: 2:49 - Meet Jana Osofsky6:31 - Jana's business beginnings & entering her repurposing era11:24 - SEO, marketing, and your blog18:17 - How to write for your audience20:01 - Acupuncturist example: moving through buyer awareness25:47 - Do you really need to niche down?32:07 - Why topic selection goes first before creating content34:54 - How to use AI for your marketing content42:22 - Jana's definition of successMentioned in this episode:Eugene Schwartz's Book: breakthroughadvertisingbook.comConnect with Jana:Website: janaomedia.comFree Blog Training: janaomedia.com/free-blog-trainingMichelle's Retreat: michellegrasek.com/planning-retreat

As the year winds down, it's the perfect time to review your marketing. In this episode, we walk through how lawn care and landscaping businesses should assess their 2025 marketing efforts, evaluate ROI, and identify opportunities to improve heading into 2026. From websites and SEO to ads and offline marketing, we cover what to keep, what to cut, and what to refine for better results. Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

Want ChatGPT to start recommending you and your content? In this video, I break down exactly how I've optimized my brand, website, and content to drive thousands of visitors from AI tools like ChatGPT. Essentially, how to start with "AEO", which stands for "answer engine optimization." This is AI's version of SEO. You'll learn how to structure your messaging, create answer-oriented content across platforms, and build leadership that AI recognizes and recommends.LINKS MENTIONED: Free ChatGPT AEO Breakdown: https://stephaniekase.com/chatgptseoFree YouTube Class: http://stephaniekase.com/youtubeclassytYouTube for Business Course Sales Page: https://stephaniekase.com/youtubeforbusinessWATCH THIS ON YOUTUBE: https://youtu.be/jWBAgUwFtIoSHOWNOTES: https://wp.me/p5UFK9-6wh 

Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!Listen in and learn 5 of the most common SEO mistakes people make that keep them from ranking high and getting traffic from Google. If you're trying to do SEO on your site, this episode will help you. It's one of the most popular episodes of 2025, and there's a reason for that. It's full of SEO tips that you can use right away.  Support the showRegister now for the free SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

It's our end-of-year special! We sit down with guest commentator Ryan Culpepper to unpack the 2025 Website Trends Report from Hired Hand–powered sites: what visitors looked at most, how they searched, and which pages actually converted. We dig into animal view data (by class, pedigree, and photo style), search patterns that drove inquiries and sales, and the rise of new breeds joining the platform—and what that means for marketing in the year ahead.We also get practical about “digital chores”—the simple, regular tasks that keep a ranch website working: fresh photos, accurate pedigrees, clean sale pens, and smarter links between social, classifieds, and your site. If you want a tighter, more effective online presence in 2025, this episode is your playbook.Send us a textFrom the Pasture with Hired Hand:Hired Hand Websites (@hiredhandwebsites): https://hiredhandsoftware.comHired Hand Live (@hiredhandlive): https://hiredhandlive.comInstagram: https://www.instagram.com/hiredhandwebsites/Facebook: https://www.facebook.com/HiredHandSoftwareTikTok: https://www.tiktok.com/@hiredhandwebsitesNewsletter: https://www.hiredhandsoftware.com/resources/stay-informed

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGoogle Maps Q&A going away to be replaced by AI Q&A.GBP review appeals delayed.Danny Sullivan and John Mueller from Google discuss how AI SEO is the same as regular SEO.Google releases feature that uses AI phone calls to check business prices. Google states the disappearing reviews bug has now been fixed.Google reviewer nicknames officially rolled out.Is it bad to use similar phone numbers for two different GBPs?Does having text on an image help with SEO?Does Google reject verification videos if there are faces in it?How do I get into the top rated businesses in Google's AI mode?Why is Google not showing the tools that allow me to edit inside Google Search? What should I do if I have a duplicate listing?If Google says reviews were removed for valid reasons, is it worth contesting it?Does Google AI use prices you set on your services for the “get a quote” feature?If you use AI to get prices, is it able to navigate a business's phone tree?What should I do if Google has denied reinstatement after the appeal and review process?How much is a GBP rank affected by how recent the latest reviews are?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Dan Henry's journey into marketing began in extreme financial hardship, surviving on $500-a-week pizza delivery shifts. A brutal winter night with no heat became the turning point that forced him to reinvent his life. Determined to change his future, he became ruthless about acquiring high-leverage marketing skills that eventually helped him generate over $10 million in sales. In this episode, Dan reveals the online marketing secrets that turned him into a multi-million-dollar entrepreneur and breaks down how to build a powerful personal brand, attract attention, and convert audiences. In this episode, Hala and Dan will discuss: (00:00) Introduction (02:14) His Early Hustles and Marketing Origins (06:35) Building ‘Velocity Vehicles' for Business Growth (12:37) The Strategy Behind Powerful Personal Brands (24:49) Creating High-Converting Marketing Funnels (30:47) Optimizing Webinars for Massive Sales (35:50) Converting Cold Prospects Into Loyal Customers (40:47) Using Books as Brand-Building Marketing Tools (44:52) Creating Demand With Smart Offers Dan Henry is a digital marketing entrepreneur, founder of GetClients.com, and Wall Street Journal bestselling author of Digital Millionaire Secrets. He has built several high-revenue online businesses by teaching entrepreneurs how to craft compelling personal brands, structure high-converting presentations, and scale through automated marketing. Dan's content, storytelling, and sales frameworks have helped thousands of business owners generate millions. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Dan's Book, Digital Millionaire Secrets: bit.ly/DigitalMilli  Extreme Ownership by Jocko Willink: /bit.ly/EOwnership  The One Thing by Gary Keller: bit.ly/The-ONEThing  The Subtle Art of Not Giving a F*ck by Mark Manson: bit.ly/-TSAONGAF  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Marketing Podcast 

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Google's results are a scoreboard, and in 2026 the only way to win is to deliver what the current winners don't. We sat down with Ty from Everything Digital Marketing to unpack the strategies that reliably drive rankings and revenue right now—no fluff, no recycled tips. From intent-first research to experience-rich content, we break down how to choose battles AI can't win and how to turn your unique perspective into authority and clicks.We start by mapping the biggest shift: if AI can answer it fast, don't write it. Instead, chase queries that demand judgment, local nuance, or lived experience. Ty shares practical ways to evaluate a SERP before you draft, spot depth signals, and decide whether to publish, pivot, or pass. We dig into building trust with proof—expert bios, transparent methods, case studies—and why personality is not a nice-to-have but a differentiator that keeps readers engaged and coming back.Then we tear down persistent myths. One-size-fits-all advice fails because SEO is like fitness: the right plan depends on where you are and what you need. Ty outlines a simple testing cadence you can run on clusters of similar pages, how to read leading indicators without overreacting, and why he follows what Google rewards instead of what Google says. For local and professional services, we highlight the outsized impact of a complete Google Business Profile and rich service pages. For creators and publishers, we offer frameworks for turning generic listicles into decision-making guides, comparisons, and itineraries grounded in real experience.If you're ready to stop chasing trends and start shipping content that ranks because it's genuinely better, this conversation is your blueprint. Subscribe for more proven strategies, share this with a friend who needs a smarter SEO plan, and leave a review with the one tactic you'll test first.Read more HEREIf you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged.Support the show

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastWe sit down with New Hampshire's #1 real estate team leader, Adam Dow, a powerhouse real estate agent who has held the top spot for a decade and closes more than $200M a year. Adam runs one of the most unusual and effective business models we've seen: half luxury, relationship-driven and half AI-powered lead generation.In this conversation, Adam walks us through his “Three Bucket System” — Top 10 Influencers, Top 100 Influencers, and Top 100 People to Know — and shows us how he earns influence through value, not volume. He breaks down influencer lunches, his people-to-know conversation frameworks, and the simple monthly cadence that turns 200 relationships into dozens of luxury deals.We also dive deep into how his team uses AI, SEO, and answer-engine optimization to capture the other half of its production. From blog content discovered on Perplexity to cleaning up digital bios so AI identifies you as the expert, Adam is years ahead of the curve.This episode explains how to build a business that is both deeply personal and powerfully technological. Adam proves that anyone can do it.Resources:Order the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

We explore how to align sales, marketing, and operations so growth becomes predictable, not chaotic. Luis Baez shares practical frameworks to productize services, unify data, and raise conversion rates in a world where buyers consult AI before they call you.• breaking silos between sales, marketing and ops• why unified data beats dueling spreadsheets• shifting websites to knowledge bases for LLM era• productizing services into a signature method• pricing to outcomes and standardizing delivery• sprinting to validate offers before scaling• improving microconversions across the funnel• practical tech stack and revenue intelligence tools• managing AI anxiety and proving value with quick wins• human connection as a competitive advantageGuest Contact Information: Website: luisbaez.comLinkedIn: linkedin.com/in/baezluisYouTube: youtube.com/@unhustlingMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Great questions here! We covered everything from:Keeping support and growth plans separateWhat to include/how to price growth plansA widespread scam where people are impersonating web designers, sending extra invoices to their clientsMy top 3 tips for someone fresh into web designHow to hire support and junior design helpAutomation tools and processes for your web bizRevenue boost ideasAnd more.Oh and here's my Christmas

Brett and Christina host an OG episode. Christina talks about her upcoming spinal surgery and navigating insurance hassles. Brett talks about his sleep issues, project progress, and coding routines. They dive into the complexities of USB-C cables, from volts to data rates. And TV’s just ‘okay’ now, except for some softcore gay porn. Kagi search saves the day. Happy holidays — and get some sleep. Sponsor Copilot Money can help you take control of your finances. Get a fresh start with your money for 2026 with 26% off when you visit try.copilot.money/overtired and use code OVERTIRED. Shopify is the commerce platform behind 10% of all eCommerce in the US, from household names like Mattel and Gymshark, to brands just getting started. Get started today at shopify.com/overtired. Show Links CaberQu BLE cable tester Umami Analytics Plausible Analytics Kagi The Comfortable Problem of Mid TV – The New York Times Fallout Heated Rivalry (TV Series 2025– ) – IMDb Chapters 00:00 Introduction and Greetings 00:40 Christina’s Health Update 05:05 Brett’s Sleep and Work Routine 12:19 USB-C Cable Confusion 22:03 Sponsor Break: Shopify 24:26 Sponsor Break: Copilot Money 26:57 Exploring Rocket Money and Web Interfaces 27:21 Discovering Umami Analytics 28:06 Nostalgia for Mint and Fever 28:44 The Decline of RSS and Google Reader 31:45 Switching to Kagi Search Engine 32:33 The Rise of AI-Generated Content 40:46 TV Shows: Is TV Just Okay Now? 47:24 The Cultural Phenomenon of Heated Rivalry 52:50 Wrapping Up and Holiday Wishes Join the Conversation Merch Come chat on Discord! Twitter/ovrtrd Instagram/ovrtrd Youtube Get the Newsletter Thanks! You’re downloading today’s show from CacheFly’s network BackBeat Media Podcast Network Check out more episodes at overtiredpod.com and subscribe on Apple Podcasts, Spotify, or your favorite podcast app. Find Brett as @ttscoff, Christina as @film_girl, Jeff as @jsguntzel, and follow Overtired at @ovrtrd on Twitter. Transcript Universal Serial Bitching Introduction and Greetings [00:00:00] Brett: Hey, you’re listening to Overtired. I am Brett Terpstra, and it’s just me and Christina Warren this morning. How you doing, Christina? Christina: Doing pretty good. Doing pretty good. Yeah. This is the, this is the OG Overtired configuration. Brett: right back to basics. Um, Christina: We do miss you Jeff, though. Ho, ho, ho. Hope that Jeff is having a great holiday with his family. Brett: we’ll have to have some, uh, gratuitous Wiki K hole that you go down just to, to commemorate the olden days. Um, so yeah, let’s, uh, let’s, let’s do a quick check-in. Christina’s Health Update Brett: Um, I’m curious about your health and all of the wildness that’s going on with your spine and whatnot. Christina: Yeah. Yeah. Um, same. I wanna hear about you too. Um, so, uh, Christina’s cervical spine update, as it were. Um, I am [00:01:00] still waiting to, as we’re recording this, which is like. Uh, three days before Christmas, uh, I’m still waiting to hear from the, uh, hospital to see if I can, when I can get scheduled. Um, insurance has sort of been a pain in the ass, so when I talked to them last week, they were like, we sent them some paperwork. We’re still waiting for some things back then. I called the insurance company and the, the, uh, like my insurance is like, has like an intermediary service that is supposed to contact the insurance company on your behalf and that person, but like, I can’t contact them directly. And then that person was like, oh, you don’t need pre-authorization. Go ahead and schedule the surgery. And I’m like, this doesn’t feel right. Um, so, but, but we, we went ahead and we called back the, you know, the, the surgeon, um, his office and they were very nice and we were like. They say that we can get on the books. So I don’t know when that will be. I’m hoping that it will be, you know, like the first week of January, um, or, or, or thereabouts. Um, but I don’t know. Um, [00:02:00] so I am still kind of in this like limbo stage where I don’t know exactly when I’m gonna have the surgery, except hopefully soon. And, um, and, and for anyone who hasn’t caught up, I, uh, I have a bulging disc on C seven on my cervical spine, and I’m going to get a, um, artificial disc replacement. Um, so they’re gonna take out the, you know, bulging bone and all that and put in, uh, some synthetic piece and then hopefully that will immediately relieve the, the pain that has been primarily through the left side of, uh, my arm and my shoulder, um, uh, down through my fingers. But it’s been on my right side a little bit too. So hopefully when that is done, it’ll be a relatively short recovery. Um, I’ll have an early scar and um, I will be, you know, not. Uh, the pain right now, like the levels aren’t terrible, but I’m pretty numb, uh, on my, my, my left arm, my, my right arm, um, uh, or right fingers I guess too, but, but really it’s, it’s, uh, the, the, the left side [00:03:00] that’s the worst. And traveling. Um, I’m, I’m in Atlanta with my family right now and, you know, kind of doing other things is just not, it’s not great. So, um, hopefully I’ll be getting surgery sooner rather than later. But obviously all that stuff does impact your mental health too, when you’re in pain and, and you, you know, are freaked out too about, you know, like, even though like they do, you know, it, it’s not an uncommon surgery and, and it, and it should be fine, but you know, there’s always these things in the back of your mind. You’re like, okay, well what if something goes wrong or whatever. So I’m just, I’m looking forward to, um, you know, light at the end of the tunnel, but um, still kind of in a holding pattern with that. So Brett: Wow. So that scar’s, that scar’s gonna be on your throat. Christina: Yeah, Brett: Wow. Christina: yeah. Like probably like. No, not really. I’m, I mean, I’m hoping that it’ll be, uh, like no, it really won’t be at all. Brett: I, I, I would like to have it. I can understand why you wouldn’t. Christina: yeah, I mean, you know, I will obviously, you know, uh, hopefully it’ll be like low enough to be [00:04:00] primarily covered by shirts or other things, although, who knows? ’cause I do like to wear like, lower cut things sometimes. I don’t know. It, it’ll hopefully, you Brett: I heard chokers are coming back. Christina: Yeah, I don’t, unfortunately. I think it’s gonna be too, uh, low for that. Brett: Okay. Christina: uh, like, it, it’s gonna be, I think like it might hit against my laryn is, is what they say. That’s the other thing too. I might have, you know, some hoarseness after, won’t we permanent? Um, you know, knock on wood. Um, Brett: go on Etsy, you can get, um, they’re for BDSM, they’re like neck, uh, they hold your chin up. They’re like posture enhancers. Uh, but they sell them within leather with like corset straps. ’cause they’re like A-B-D-S-M accessory. That would work. Christina: No, no. Not even once. Uh, not even once. I mean, look, a good group of people who wanna do that, uh, I I will not be wearing a collar of any sort of that sort of thing. Uh, I, I, I don’t, I don’t really wanna, wanna be part [00:05:00] of, uh, one of that, those types of, you know, uh, Harlequin romance novels. , Brett’s Sleep and Work Routine Brett: All right, well, I will go ahead and check in. Um, I, I’m sleeping really well for like two days at a time, and then I’ll have. A string of like five or six hours of sleep, which isn’t nothing. Um, but it’s not quite enough for me to not feel tired all the time. And two nights of sleep is not enough for me to catch up on sleep. And, um, so I’m kind of, this has been going on for like a year though, so it’s, I’m just kind of, I’m used to it and I’ve learned to operate pretty well on six or seven hours of sleep, even though historically like I need eight and a half. Um, but I’m doing okay and I get up about four every morning and I start coding and I usually code from like four to noon, so an eight [00:06:00] hour workday, uh, with a breakfast somewhere in there. And, um, I’ve made really good progress. Marked is, as far as I can tell, ready to go wide with the beta. Um. I think I’ve solved every bug that’s been reported so far. I only have about a hundred testers right now, um, but I’m gonna open it up, uh, try to get maybe a thousand testers for a couple weeks and then go for a live release. The biggest thing that I’m running into is problems with getting the, like free trial and the purchase mechanisms working, which is the exact same thing that’s holding up NV Ultra right now. Um, so if I can figure it out for Mark, I can port it to NV Ultra. I can have two apps out there making money, hopefully never have to get a job again. Um, I’m teamed up right now with Dan Peterson, formerly of One Password. Um, and we’re [00:07:00] working on some iOS apps and. And, uh, apex. My, my, all my Universal markdown processor is, it’s coming along really well. I’ve, I’ve put it out there. Um, I’ve talked to John Gruber a little bit about it. He’s gonna give it more of a workout and get back to me. Um, but I think, I think it’s getting to a point where I would be comfortable integrating it into Mark and even talking to some other, uh, apps about using it as their default processor, um, and kind of alleviating some of the issues people run into with, uh, differences in syntax. Um, I. I, I, I talked to Devon, think, uh, Eric from Devon think about using it. ’cause they use multi markdown right now, uh, which has a lot of cool features, but is not [00:08:00] really in sync with what most of the web is using these days. Um, so I talked to them about it and they’re like, oh, we had the exact same idea and we’re almost done with our own universal processor. Um, and theirs is gonna output like RTF and things that I don’t need apex to do. ’cause you can just pipe apex into panoc and do everything you need. So anyway, I’m, I’m tired. I’m, I’m in good spirits. I. I’m dealing fine with winter. My, I’m alone on Christmas, which is gonna be weird. Um, my family’s outta town. Elle is house sitting I’ll, I’ll go visit Elle, but most of the day I’m gonna be like by myself on Christmas and I don’t drink anymore. And I, I don’t, I don’t know how that’s gonna go yet. Um, initially I thought, oh, that’s fine. I like being alone. But then, [00:09:00] then the idea of like, not having anyone to talk to you on Christmas day started to feel a little depressing. Christina: Yeah. Yeah. Um, but, um, hopefully, um, when, when will, uh, when will I’ll be back from, from house sitting. How long is, uh, are, are they going to be Brett: I think. I think the people, the, the house owners come back Thursday or Friday. Christina: Okay. Brett: Then we’re gonna take off and go up to Minneapolis to hang out with her family for a weekend. So, I don’t know. It’ll, it’s gonna be fine. It’s gonna be fine. We’re gonna like cook on Christmas Eve and, and have leftovers on Christmas day. It’ll be fine. Christina: Yeah, yeah. Well, but, but it, but, but that is weird. Like, I’m sure like to be, you know, not, not, not, not with like your usual crew, but, um, [00:10:00] especially without the alcohol there. But that’s probably a good thing too. Brett: Yeah, I guess. Um, I will have all the cats. I’ll be fine. I have to take care of the dog too. Christina: Have, have you heard any updates, like, um, I guess, um, about when you were, you know, you were in the hospital a few times over the last year with, with various things. Did you ever get any definitive update on what that was? Brett: On which one? I have so many symptoms. Which one are we talking about? Christina: Well, I guess I, I guess when you, you know, you’ve had to be like hospitalized or Brett: The pancreatitis. Christina: had the pancreatitis. Brett: the, the fact that it hasn’t happened again since I stopped drinking, um, really does indicate that it was entirely alcohol that was causing the problem. Um, so yeah, I’m just, I’m never gonna drink again. That’s fine. It’s, it’s all fine. Um, I did, I did get approved to get back on Medicaid. Um, so [00:11:00] yeah, I haven’t gotten the paperwork in the mail yet. Uh, but my old card should just start working and I’ll be able to, my, my new doctor wants a whole bunch more tests, including an MRI of my pituitary gland. Um. Like testosterone tests and stuff that I guess is more specific to what she thinks might be going on with me. Um, but now I can, I can actually get those tests That would’ve been just a huge out-of-pocket expense over the last couple months. So I’m excited. I’m excited to be back on Medicaid. I wish everyone could have Medicaid. Christina: Yeah, that would be really nice. That would be really nice if, if, if we had systems like that available, um, for everyone. Um, but. Instead, you know, if they’re, like, if you have really great health, I mean, you, you pointed those out. Like you have really great health insurance if you [00:12:00] can prove that you, you know, make absolutely no money. Um, but, but that opens up so many other, you know, issues that most people aren’t lucky enough to be able Brett: right. Yeah, totally. Christina: right. Brett: All right, well do you, okay, first topic. USB-C Cable Confusion Brett: How much do you know about USBC cables and the various specs? Christina: Uh, Brett: you know a shit ton. Christina: I do, unfortunately, I know a lot. Brett: So I, I had been operating under the assumption that there were basically, you had like data USBC cables, you had, uh, thunderbolt USBC cables and you had like, power only USPC cables. It turns out there’s like 18 different varieties of different, uh, like vol, uh, voltage, uh, amperage, uh, levels, like total wattage basically. And, um, and transfer speeds. And, [00:13:00] um, and there’s like maximum links for different types of cable. And it, it, I started to understand why like. One device would charge with one cable and another device would not charge with the same cable, even though they all have the same connector. Christina: Yeah. Yeah. I mean, I think this is, this is why, um, some of us have been really like eye rolly at the EU for their pronouncements about certain things, because simply mandating a connector type doesn’t actually solve the problem. Brett: No, it actually confuses it a little bit Christina: I think Yeah, I was going to say exactly. I think in some cases it makes it worse. Right? And, and then you have different, like, and, and then getting SB four into it, uh, uh, versus like, like, like, like various Thunderbolt versions. Like that adds complications too, because technically SB four and Thunderbolt four should basically be the same, but they’re not really, there are a couple of things that Thunderbolt might have that [00:14:00] USB four doesn’t necessarily have to have, although for all intents and purposes they might be the same. And then of course, thunderbolts five is its own thing too. So like I bought off of Kickstarter, I got like this, you know, like a cable charger, basically like, like a connector thing. It was like $120. For this, this, this thing that basically you can plug a cable into and you can see its voltage and um, or not voltage, I guess it’s uh, you know, amperage or whatever. And you can see like, it, it, it’s transfer speed and you can basically like check that on like a little display, which is useful, but the fact that like, you have to buy that sometimes. So like figure out, well, okay, well which cable is this? Right? And then, uh, to your point about lengths, right? So like, okay, so you want something that’s going to be fast charging but also high speed data transfer. Alright, well that means that you, the cable’s gonna have to be stiff. It’s not gonna be able to be something that’s really bendable. Um, which of course is what most people are going to want. So like you can get a fast charge, like a 240 wat or a hundred and, you know, 20 wat or, or [00:15:00] whatever, um, like a USB 2.0 transfer speed cable. But if you want one that’s, uh, going to be, you know, fast charging and. Fast data transfer, then like that’s a different type. And they have like limited lengths, which again, can also be associated with like Thunderbolt or Thunderbolt. You know, cables are much more expensive. Um, and, uh, uh, you know, the, the, the, but their, their lengths are limited. Um, yeah. Uh, it’s very confusing. Brett: Did you know that in rare circumstances there are even devices that will only charge with an A to C cable. Christina: Yes, Brett: That’s so insane. Christina: yeah, no, I’ve run into that myself and then that’s a weird thing and I don’t even know how that should work. ’cause it’s, it’s, it’s a bizarre thing. You’re like, okay, well I thought this was just like a, you know, maybe like a dumb end, but it’s like, no, there’s like, you know, basically a microchip Brett: Like a two pin to two pin. Christina: at this point. Brett: Like two pen to two pen, no pd like you would think that would work with C to C, [00:16:00] but somehow it has to be A to c. I am getting one of those cable testers. I asked for one for Christmas so I could figure out this pile of cables I have and like my Sonos Ace headphones are very particular about which cables and what, um, charging hub I hooked them up to Christina: Right. Oh, yeah, hubs. I was gonna say, hubs introduce a whole other complication into this too, because depending on what hub you’re using, if you’re using a USB hub, it may or may not have certain things versus a Thunderbolt hub versus something else, versus just like, um, you know, a power brick. Like, yeah. Brett: Yeah. It’s fun stuff you. Christina: Yeah. No, it’s annoying. And, um, like, and what, what’s frustrating about this is like some of the cables that they’re better, like you can look at the, you know, the bottoms of them and you can see like they will have like the USB like four, or they might have 3.2, or they might have, you know, like the thunderbolt, you know, um, uh, icon [00:17:00] with, with, with its version. So you can figure out is this 20 gigabits, is this 40, is this 80? Um, but um. That’s not a guaranteed thing, and that also doesn’t guarantee authenticity of stuff, right? So a lot of the cables, you know, you buy off the internet can be, you know, and they might be, or even at stores, right? Like you’re, you’re not buying something from, even if you get things from Belkin or whoever, like, those things can have issues too. Um, although they at least tend to have better warranties. I bought a Balkan, um. Uh, like a, a, a PD cable, like a two 40 cable that I think it was like, you know, uh, 10 feet longer something. It was supposed to have some sort of long warranty and, and because the, the, you know, um, faster transfer ones, um, are, even though it was braided, you know, it stiff and it, it broke, like there was, uh, the, like the, you know, the connect with the part of the, the, the cable near the, the end, um, did that thing that typically apple cables do, where like, it, it sort of [00:18:00] fraying and you started like seeing the exposed wires and then like, you start to like, feel like, you know, like an electric charge, like Brett: A little tingle. Christina: you’re Yeah. And you’re like, okay, this isn’t good. Um, and so I at least had my Amazon receipt, so I was able to like. Get them to mail me a new one relatively easily. And like Anchor has an okay warranty too. But it’s one of those things you’re like, okay, when did I buy this? I was like, I didn’t even buy this a year ago, and this thing already crapped out. Um, versus, you know, you can get some really nice braided cables that are flexible, but they’re just gonna be 2.0 speeds. Um, and, and then if you buy, you know, you just buy like some random cable, you know, like at the airport or whatever. You’re like, all right, well, I don’t even know Brett: Great. Christina: anything about this. Uh, yeah, Brett: I have heard good things. I’ve heard good things about the company. Cable Matters. Christina: Yeah. Yeah. They make good stuff. They make good stuff. But again, at least the cables matters, cables that I have have been primarily stiffer cables because they tend to be like the, the higher transfer [00:19:00] speeds. So, um, like I have a cable, cable matters Thunderbolt cable, and I have like a USB four cable, I think. Um, but like, these are cables that like. I don’t, I mean, I, I have one that I, I kind of travel with, but I don’t, um, either keeping it as little cable matters, uh, uh, plastic, um. Like, so they come in like these, these case, uh, not these cases. Uh, they come in like these, uh, almost like Ziploc bag type of things. Um, which is a great way to ship cables honestly, you know, rather than using a box and, and like I, and I might toss one of those in a suitcase or a backpack, um, rather than having like the cable just out there loose. But I do that primarily because again, like they’re stiff and they’re not the sorts of things that I necessarily want, like in the bottom of my bag, you know, potentially getting broken and, and, and, and twisted and all of that. Um, they are overpriced for what they are and they are definitely not like, they’re not a high transfer cable, but if you can find ’em on sale, the beats, cables, the, the, the, the, the, the branded Beats cables, I actually like them better [00:20:00] than the apple cables that are the same thing, because they are, they’re longer, uh, by, you know, um, a, a few inches than, um, the, the Apple ones. But they’re still braided and they’re nice. And I was able to get, I dunno, this was a, this was not even Black Friday, but this was. Um, you know, sometime in like early November, I think, um, or maybe it was like late October. It might’ve been a Prime Day thing, I don’t know, but they were like eight or $9 a piece, and so I bought like five or six of them. Um, and they are, you know, uh, uh, PD and like, like, like fast charging peoples, they might not be 240, but I think they’re, they’re, they were like a hundred and you know, like 20 watts or whatever. But, um, you know, not high transfer speeds, but if you’re wanting to just quickly charge something and have it, you know, be a, a decent length and be like flexible. Those I don’t, those I don’t hate. Um, anchor makes pretty good cables. You green seems to be the company that’s sponsoring everyone now for various things. [00:21:00] But, um, I don’t know. I’ve started using MagSafe more and more, uh, like wireless charging when I can for some things, at least for phones, Brett: yeah. I actually have some U green wireless charging solutions that are really good. Christina: Yeah. Yeah. I just got one of their, uh, their 10,000 million pair battery fast charging battery things because now the MagSafe, uh, can be like up to, you know, 30 watts or whatever, or 25 watts or, or, or, or whatever it is. Like it’s, um, a lot more, um, usable than, you know, when it was like 10 or, or, or even 15. You’re like, okay, this, this is actually not going to be like the, the slowest, you know, charging thing known to man. But of course, obviously it’s like you can use it with your phone and with your AirPods, but the rest of the things out there don’t, don’t all support shi too, so, Brett: Right. Christina: yeah. Brett: All right. So, um, I want to talk about TV a little bit. Christina: Yeah. I think before we do that though, we should probably Brett: oh, we should, we [00:22:00] have two sponsors to fit in Jesus. I should get on that. Sponsor Break: Shopify Brett: Um, let’s start with, uh, let’s start with Shopify. This episode is brought to you by Shopify. Have you been dreaming of owning your own business? In addition to having something to sell, you’ll need a website, a payment system, a logo, a way to advertise to new customers, et cetera, et cetera. It can all be overwhelming and confusing, but that’s where today’s sponsor, Shopify comes in. Shopify is the commerce platform behind millions of businesses around the world, and 10% of all e-commerce in the us From household names like Mattel and Gym Shark to brands. Just getting started, get started with your own design studio with hundreds of ready to use templates. Shopify helps you build beautiful online store to match your brand style, accelerate your content creation. Shopify is packed with helpful AI tools that write product descriptions, page headlines, and even enhance your product photography.[00:23:00] Get the word out like you have a marketing team behind you. Easily create email and social media campaigns wherever your customers are scrolling or strolling. And best yet, Shopify is your commerce expert with world-class expertise and everything from managing inventory to international shipping, to processing returns and beyond. If you’re ready to sell, you’re ready for Shopify. Turn your big business idea into with Shopify on your side. Sign up for your $1 per month trial and start selling today@shopify.com slash Overtired. Go to shopify.com/ Overtired. That is shopify.com/ Overtired. Thanks Shopify. Christina: Thank you Shopify. Brett: It’ll be, it’ll be just tight as hell by the time people hear it. But that was rough. I, that, that, that, that read, you just heard I [00:24:00] edited like six places. ’cause I kept, I, I don’t know. I’m tired. I’ve been up since, I’ve been up since two today. Christina: Yeah. Shit, man. That’s, yeah, you again, like you’ve been having like sleep issues. It’s, it’s, Brett: Maybe, maybe I shouldn’t be doing sponsor reads. Christina: No, no, no, no, no. Uh, no. We definitely wanna talk about tv. Do you wanna do, do we wanna do our second, um, uh, uh, ad break Brett: let’s do a block. Let’s make it a Christina: Let’s do it. Block. Alright, fantastic. Sponsor Break: Copilot Money Christina: Alright, well, since we are about to go into 2026, this is a great time to, uh, think about your finances. So are you ready to take control of your finances? Well meet copilot money. This is the personal finance app that makes your money feel clear and calm with a beautiful design. Smart automation copilot money brings all of your spending, saving and investment accounts into one place. It’s available on iOS, Mac, iPad, and now on the web, which is really great, uh, because I know, uh, for me anyway, that’s one of my one kind of things [00:25:00] about some of these like tools like this is that there’s not a web app. I’m really bothered by it. This is, you know, it’s a frustration that like the Apple card, for a long time, you know, you couldn’t really access things on, on the web. Even now it’s still kind of messy, like being able to handle things on the web. But as we enter 2026, it is time for a fresh start. And so with the, uh, mint shutdown and rising financial uncertainty, consumers are seeking clarity and control. And this is where copilot money comes in. So copilot money can help you track your budgets, your savings goals, and your net worth seamlessly. Plus, with the the new, um, web launch, you can enjoy a sudden experience on any device, which is really good. And guess what? For a limited time, you can get 26% off your first year when you sign up through the web app. New Year’s only don’t miss out on the chance to start the new year with confidence. There are features like automatic subscription tracking, so you’ll never miss upcoming charges again. Copilot money’s privacy first approach ensures that your data is secure and their team is dedicated to helping you stress less [00:26:00] about money. So whether you’re a finance pro or just starting out, copilot money is there to help you make better decisions. Visit, try dot copilot money slash Overtired and use the code Overtired to sign up for your one month free trial and embrace financial clarity. That’s try.copilot.money/ Overtired. Use the coupon Overtired. And again, that is 26% off for your first year. So thank you copilot money for, uh, sponsoring this week’s, uh, uh, episode. Oh, one other note about copilot money. They were, um, an apple, uh, design award finalist. So it’s a really well designed app and, um, we love to see, um, apps like this available on, on the web as well as iOS and, and MAC os. Brett: I have started using it very much because of the web version, and it is, it is really good. Christina: yeah, yeah. No, yeah. For, yeah, for me, that is like a, an actual like. Concrete requirement. Exploring Rocket Money and Web Interfaces Christina: Any money Brett: Like I’ve, I’ve [00:27:00] paid, I have about eight months left. I paid for a year of, of Rocket Money or whatever it’s called now. Um, and I’ve always loved that app, but yeah, it does not have a web interface. And once I started trying copilot out, I realized how much I really did want a web interface for that stuff, you know? What else have you seen? Discovering Umami Analytics Brett: Umami the analytics platform. Christina: Yes. Brett: It is so good. And it’s, it’s open source and you can self-host. And it is like, I, I’ve been using Fathom Analytics for a long time and I like Fathom, but Umami is, it has like all of the, uh, advanced stuff you would get with Google Analytics, but with like way more privacy focus and you’re not giving information to Google for one. Um, and the interface is beautiful. I love that. It’s so good. Christina: Yeah. Um, umami is really good. I think, uh, there’s another one, I’m [00:28:00] trying to think of what it was called. There are a number of these various, um, analytics, uh, hosted things, but no, umami is definitely a really good one. Nostalgia for Mint and Fever Christina: And I like, um, it reminds me, um, it was, what was it? It was Mint. It was Mint, Sean Edmond’s Mint. Which Brett: I was just gonna ask you if you remembered that. Christina: yeah, which was, which was one of the, uh, plausible analytics. It’s another one too. Um, which is also like, um, they, they have a hosted version, but you can also self-host. Um, and then that’s also a, a, a, another, uh, good one. But yeah. Um, was like my, my all time favorites, uh, you know, app. I, I, I loved that. Brett: Um, what was his RSS one? Uh, fever? Fever. Christina: was, was the best fever, was the best. The Decline of RSS and Google Reader Christina: And it was funny, like I, I think I’ve talked about this before, I was more insulated and like less upset than some people by the, the Google reader death because I had a, a, I’d been using Fever for so long, and then obviously, you know, stuff being updated and doesn’t really work [00:29:00] super well with like, the latest versions of PHP and things like that. But, you know, a lot of people were really, understandably and, and still more than a decade on, you know, very upset by the death of, um, Google reader. But I think because I, I had paid for and used, you know, my own, um, self-hosted fever installation, and then there were apps that people used for, you know, APIs and whatnot to build, you know, Macs or iOS apps or, or whatever. Like, I, I was obviously upset about Google Reader being shut down, but I was like, okay, you know, I, I can just, you know, move on to something else. And, um, and I’ve used, uh, feeder, um, not, not, not feeder, um, Brett: Reader Christina: is. No, no. Maybe, uh, it’s, uh, not Feed Demon. Um, that was like the OG one. Um, it’ll come to me, um, because I, I, yes. Thank you. Feed Ben. Thank you, thank you. One of the ones that’s still around, uh, from like the, of the, you know, various Google reader alternatives, like many of them. You know, closed up shop.[00:30:00] Brett: Yeah. Christina: if they kind of realized, you know, by Google reader, like this is the, unfortunately a niche market. Um, now that didn’t help the fact that like, you know, when people, when web browsers Safari, I think started at first and then Firefox did, and then, you know, uh, Chrome was, was fairly early too. Like when all the web browsers took away like RSS buttons to make it easy to subscribe to feeds or to auto discover feeds, and you had to like install like a, an extension or whatever to do that. Like, that all helped with the, the demise of RSS in a lot of ways. And of course, people moving everything into closed platforms and, and social networks and stuff that, you Brett: In, in the tech world though. So I have, my blog gets about 20,000 visits a week, but it gets 30,000 RSS downloads, like, uh, like daily, 30,000 readers are, are, are pulling my site. Um, so RSS is far from dead in the tech world. Christina: Right. Well, [00:31:00] well, I think, I think in a certain demographic, right? I think if you were to ask like a new, like college grads, I don’t think that any of them are using RSS at least not actively, right? Like, I mean, you might have a few, but like it’s, it’s just not gonna be like a thing where they’re gonna be, act like they might be using some apps that do similar types of things and might even pull in feed sources maybe. But it, it’s, it’s just not like a, like when, when I was graduating from college or in college, like everybody had, you know, RSS clients and that was just kind of a, a known thing. Brett: Yeah. So speaking of traffic, um, I don’t, did I mention that I got delisted on Bing and Christina: You did, Brett: I am, I’m back Christina: figure that out? You’re back now. Okay. Brett: I’m back now. Switching to Kagi Search Engine Brett: And, um, I have switched to using Kaji, um, as my primary search engine and they replicate all of duck duck go’s bang searches. Christina: Yes. Brett: So I Christina: one of the things I love about them. [00:32:00] Yes. Brett: I was pleased to see there’s a Bang Turp search on Kaji. Um, I actually use Christina: or is it kgi? Because I think I’ve always called it kgi. Yeah, it’s KA, it’s K, it’s KAGI. For anybody who’s who’s, uh, I don’t know how to, how, how, if it’s kgi, kgi, um, uh, you know, Kaji, whatever, Brett: It’ll be in the show notes. What the fuck ever, we’ll just call it KGI. Um, and yeah, so like I was super happy ’cause I used the Bang Turp to search my own site. I just got used to doing that. The Rise of AI-Generated Content Brett: Um, and, but it is like you can, the reason I switched to said web, uh, search engine is um, because you can report sites that are just AI slop and they will verify those reports and remove or flag slop sites in your search results. ’cause I was getting sick, even with DuckDuckGo, like five out [00:33:00] of 10 results were always, I’d get in, I’d get there, I’d get one, maybe two paragraphs into, uh, an article and realize, oh, someone just typed in my search term into chat GPT and then Christina: Oh yeah. Brett: automated it. Christina: Oh, I was gonna say there, there it is. Automated at this point. And, and like, to be clear, like a lot of search results, even before like the rise of like genre of AI were a variant of this, where you would see like people like buying older domain names that expired. Well, yeah, but even before that happened mean that, that obviously when, when, when the Christina Warren and Brett Terpstra and then they, they changed your name. Um, I Brett: know, like Jason Turra or Christina: Or something like that. Yeah, it was, it was, it was, it was weird. Um, I mean, you know, um, does that site, did, did have they given up the ghost on that? I’m curious. Um, yeah. Wow. Okay. They are still, well, no, they haven’t published anything since November 30th. So something has happened where they, uh, are [00:34:00] they, they’re definitely cutting down on, on various things. Um, oh no. Paul Terpstra. Oh my God. Paul Terpstra. You are still, Brett: Yeah. Christina: you were like the one author there that I see on this website. Um, now what was, what was messed up about, about this? Um, although no. Okay. Their homepage, the last one they say is like, OCT is like, uh, November, um, uh, 30th. But if you click on the, the Paul trips to handle, then like you see, um, December 22nd, uh, which is, which is today as we’re recording this, Brett: Wow, I didn’t even realize. Christina: Yeah. So, alright. So that is still, somehow that grift is still going on. But yeah, I mean, even before the rise of those things, you would see, you know, sites that would either buy up dead domains and then like, have like very similar looking content, but slightly different maybe, you know, like, uh, you know, injected with a bunch of, you know. Links or whatever, or you would see people who would, you know, do very clearly SEO written and, and probably, you know, [00:35:00] like, again, pre generative ai, but, you know, assisted slop content. But yeah, now it’s, it’s just, it’s crazy. Like, and it doesn’t help that, like the AI summaries, which can be useful, but, um, and they’re getting better, which is good only because they’re so prominent. Like, I’m not a fan of them. But if you’re not using an alternative search engine, like, you know, you see these AI summaries and like if they’re bad and sometimes they are then. Brett: Often Christina: You know, well, they’re, they’ve gotten better, uh, is the only thing I would say. I, I still wouldn’t rely on them, but I’ve, I’ve noticed a, like, I’ve noticed a, a genuine, like uptick in like, improvements and in like, how awful they are probably in like the last six weeks, which is damning with faint praise. I’m not at all saying it’s good. I am simply saying, it’s like, I’m primarily thinking for like, people who are like, like less tech savvy relatives who are going to just go to, you know, bing.com or, or google.com and then see those sorts of things. Right. Um, and, uh, you know, we’re not gonna be able to convince them to go to a, a, a third [00:36:00] party search engine. Um, although, you know, some people, like, I think my mom was using Duck to Go for a while as like her default on her iPhone, um, which I was, I was like proud of her about, but I was also kind of like, uh, that’s got its own issues. But no, I, I like ka a lot. Um, I, I’ve Brett: Well, and it’s so keyboard driven, like DuckDuckGo has good keyboard shortcuts. KAGY slash Kaji has even better keyboard shortcuts. Like you can navigate and control everything with, uh, like Gmail style, single key keyboard shortcuts, which I really like. Christina: Yeah. Yeah, I like that too. And then they, they, of course, they make like a, a web kit, um, like a browser, um, that, that has, they’ve back ported, um, you know, a lot of chrome extensions too. I personally don’t see the point in that. Um, I, I think that if you’re going to be like that committed to, like, using like the, you know, the web extension format and like using like more popular extensions, you might as well [00:37:00] just use a Chrome fork if you don’t wanna use Chrome, which is fine, but like, you could use a browser like Helium, which, which we talked about last show, which has, um, the, the, the hash bangs kind of integrated in, or you could use, you know, if you wanted to use, um, um, you know, the, the, the, the Brett: o is Orion, is Orion the one you’re talking about that? Yeah. Christina: that, that, yeah, that, that, that, that, that, that’s Katy’s thing. And that was actually originally how I heard about them was because it was like, oh, this is interesting. Um, you know, this is a kind of an interesting, you know, kind of alternative browser. And then it turned out that that was just kind of a, in some ways, kind of a front to promote the, the search engine, which is the real, you know, thing. Um, which is fine, right? I mean, that, that was Google’s model. Um, Brett: Well, and we should mention for anyone who hasn’t tried it, it is a paid service. Um, and you are getting search results with no ads and, and spam, uh, ai, slot protection and all of the benefits you would expect from a paid service. So [00:38:00] I think, like for me, five bucks a month gets me, I think 300 searches, which is. Plenty for me, like, I guess I, I’m still waiting to see, I’ve never counted how many searches I do a month, Christina: Yeah, Brett: you know, like three searches a day, uh, would come out to like 90 searches a month and I have 300 available, so I think I’ll be fine. Christina: yeah, yeah. I mean, yeah, basically being able to get to do 10 a day, which in most cases is fine. What I’ve done is I’m on, like, they have a, a, a family plan, um, and they don’t care. They even, I think in their documentation, or at least they did, they do not care if you are like actually in a family with the people that you are on or not. So if you, you know, find some folks that you wanna kind of sync up with, you can like, you know, be on a family plan together and you can save money, um, on, uh, whatever their, uh, um, their pricing [00:39:00] stuff is. So, um, so me, me and Justin Williams are, uh, in a, uh, Brett: Justin Williams, I haven’t heard that name in forever. Christina: Yeah. Yeah. We went to C Oasis together. We went both nights in Los Angeles, um, in August. Yeah. Um, or September rather. Um, yeah, so, okay, so this is how this works. They have, their starter plan is, is $5 a month, which includes, and they do have an AI assistant too. So it was funny, they had the AI slot protection, but they also have like an AI assistant that you can use and like an AI summarizer and whatnot. Um, that’s $5 a month. And then there’s the professional plan, which is, so that’s for 300 searches a month for the standard AI for starter $5 a month. The professional plan is unlimited searches and standard ai, that’s $10 a month. And then the ultimate is, um. Uh, everything in professional plus you get like premium model access, which, okay, but the family plan, um, is, is the, so you can do one of two things. You have a duo [00:40:00] plan, which is two professional accounts for a couple, which is $14 a month plus sales tax. So it’s, uh, you know, average of $7 per person, which I think is what Justin and I are on. And then there’s a family plan with up to six family members. And again, they don’t care if you are actually in a family or not, and that’s $20 a month. So the real thing to do if you’re wanting to like, you know, save on this is like find five friends, Brett: Yeah. Christina: get on the $20 a month, you know, family plan thing. Spread the, spread the cost, and that way you can get the, you know, professional plan for, for, for less. But to your Brett: All right. Christina: most people, it’s probably $300, 300 searches a month is probably plenty. And if you search a lot like we do, I, I think it is worth paying for. Brett: yeah, yeah. All right. TV Shows: Is TV Just Okay Now? Christina: anyway, but we wanted to talk about tv, so let’s Brett: Well do, we’re, we’re at 50 minutes already, so I think we need to choose whether we do TV or gratitude. What Christina: do you have a [00:41:00] gude, like a good one? Brett: I, I, no, I have a, I have a throwaway one. Christina: Okay. Brett: I, it was one of those, like, I looked at my doc and I was like, oh, I don’t think I’ve talked about that even though I probably have, um, yeah, let’s just talk about tv. So I, I have been noting, and my question in the show notes was, is TV just okay now? Because I’ve been watching, I watched Stranger Things, pluribus Down, cemetery Road, platonic, and all of it was, it was entertaining, but it wasn’t like, must watch tv. None of it was like, none of it was as good as like Modern Family. Modern Family was fucking good. Tv, like family friendly and just like I’ve, I’ve been through that series so many times and it’s always fun and it’s always better than like pluribus. I like the, I like the concept kind of, it’s not. not all that, um, engaging, I guess.[00:42:00] Christina: I like it. But, Brett: Yeah. I don’t hate it like I do, I do like it, but it’s not like, I don’t, I don’t count the days until the next episode comes out and I miss, I miss things being really good. So you had a couple responses to that though. Christina: Well, I mean, I tend to agree with you. So first of all, there, I put in the, in the show notes, um, there’s a link to a thing that, uh, that James and Pozak wrote for the, the New York Times, uh, God a year and a half ago now called, um, the Comfortable Problem of Mid tv. And he said it, it, it’s got a great cast, it looks cinematic, it’s, um, fine and is everywhere. And kind of talking about like, you know, we went from like the era of like peak TV to now being, um. You know what, what he’s dubbed like mid tv and I think that there’s, there’s some truth to that. Um, and, and, and he even says at the beginning, let me say up front, this is not an essay about how bad TV is today, just the opposite. There’s, um, little truly bad high profile television made anymore, um, is it’s more talking about, um, like [00:43:00] what we have instead Today is something less awful, but in a way more sad, the willingness to retreat, to settle to trade, the ambitious for the defendable. And I think that there’s some truth to that. Um, I think that we see this movies now too, and with movies it’s actually much more of a problem. Like there’s some really high highs. Um, but because the movie industry is in such a bad place, um, it, it’s that much more notable when like, you don’t have like a big strong slate of, of things. And so, you know, it, it, it’s more of a problem. TV for, for better or worse, has become the dominant entertainment form. And yeah, I think that it, it, it’s fine. Uh, but there are very few things that I’m like, oh, wow, yeah, that, that’s like, you know, the wire. Um, not that anything is, but you know what I mean? But is, but even like, you know, pluribus, which I really like. I actually think that’s, um, my, my favorite show of, of, um, 2025, um, at least new show. Um, well, maybe the studio. The studio. I might have, I, I, I might put, Brett: That was pretty Christina: above that. But, but, but, but [00:44:00] like, it’s one of those things where I’m like, okay, you know, um, it’s not breaking bad, right? Like, if we’re gonna be comparing Vince Gilligan shows, and maybe that’s unfair, but, you know, it just, but, but still, like, you know, you’re gonna be compared to your last hit. And, and, and, and that is what it is. Um, I will say though, like, I haven’t watched Stranger Things in years, and I don’t, I don’t, I don’t think I can force myself to like, care about that again, but I’ve heard kind of mixed Brett: That’s where L is too, L doesn’t care. And, and then there’s the whole like two cast members being Zionists kind of turned a whole bunch of people off and Christina: Well, and well, David Harbor, David Harbor’s whole Lily Allen thing. Are you, are you, are you familiar with this floor at all? Brett: No. Christina: Okay. You know who Lily Allen is? Brett: Yes. Christina: Okay. So she and David Harbor were married and, um, she wrote an album called, uh, uh, west End Girl that, that came out, uh, like in November, which is actually a really good album, [00:45:00] which is like White Girl Lemonade, where she just basically reads him to filth for being an absolute piece of shit. Like, apparently like, you know, they were together, they were married or whatever. She goes off to London to perform in a play and he’s like. Oh, we’re gonna be away for months. I, I wanna sleep with other people. And so they kind of like, she kind of accepts getting into an open relationship with him, even though she didn’t really want to be, which look that her, that’s her bad, whatever. But then he proceeds to like, do things that was not what they’d agreed upon on, upon the parameters of their, of their relationship. And then she’s just like brutally honest about the entire thing. And so as you’re listening to this album, you’re just learning more and more about like, David Harbor’s like sex life and, um, and stuff. And, and like, it’s just on blast. It’s incredible. Um, but, uh, yeah, so there’s, there’s some of that stuff. There’s, I, I don’t know, like I don’t, I don’t really follow the rest of the cast stuff except that, uh, the girl who plays, um, 11 like. Frequently want to smack because just the most annoying [00:46:00] celebrity in on the planet. But like, putting that aside, um, I just, I stopped caring. It took them too long between seasons and the, and, and, and the budget for that show was also so insane. I’m like, you, you cost more than strain than thinking of Thrones. Game of Thrones is, was even at its worst, was a better show than Stranger Things. So like it, yeah. But but that goes to your point. Like, it’s like, it’s okay. Brett: Yeah. Yeah, Christina: Um, I will say the new season of Fallout just, um, premiered and so far I I’m still really enjoying that. Um, Brett: yet to see it. Christina: you should, you should definitely watch the Brett: What is it on? Christina: uh, Amazon Brett: Okay. Christina: and, uh, and it’s, and it’s really, really good. Um. And this year they are doing the episodic, um, not episodic, the weekly drop, right. Rather than the binge thing. So the first season, uh, they dropped it all at once and um, and I was a little bit worried. I was like, fuck, does that mean they don’t [00:47:00] believe in this? What are they going to do? Wound up being like Amazon’s biggest hit after their Lord of the Rings, um, you know, thing. And so it was immediately kind of picked up for a second season and it was picked up for a third season before the second season even, uh, premiered. Um, and uh, and that might be the final one. Um, they’re saying, but, but, but, but who knows? But, but so far anyway, like they’ve only, there’s only been one episode, but it’s, it’s been good so far. The Cultural Phenomenon of Heated Rivalry Christina: Um, but, but what I was gonna talk to you about is the gay hockey show. Brett: Which is. Christina: It’s called Heated rivalry. It’s on HBO Max. It was originally just supposed to be on, uh, a Canadian streamer called Crave. And um, then at the, like, the, the like 11th hour, HBO Max picked it up and was like, okay, we’ll play this in, um, some of our territories and other things. And I wanna be very clear, this is not high art at all. This is like, no way. Like this actually in some ways it, it personifies [00:48:00] the TV is just okay now thing, but in other ways it’s actually a little bit more interesting just because the cultural phenomenon that has happened around it in like the last, like, like it hasn’t even been out a month and it’s only six episodes, although they are also going to be getting a second season. Um, it’s sort of wild how, like I went from, I’d seen a trailer for it and I was like, okay, whatever. And like it came out, I think like right after Thanksgiving. Then like within like two or three weeks, like literally I wasn’t following anything around it, but my Instagram, my TikTok, Twitter, everything that I was seeing was just all about the discourse around the show. And it’s like a bunch of us all seem to have to have discovered it. Like one weekend where we were like, okay, we’re gonna actually sit down and watch the gay hockey show. Um, and this is exactly what it is. It is a gay hockey show. So it is based on, there was a series of books that this, uh, female, uh, writer Rachel Reed wrote, um, uh, about like, uh, I think like they were like eBooks, types of thing. Um, uh, I think although there, there is now I [00:49:00] think like a, a hard cover release because they’ve been so popular and they’re just, it’s just ero, it’s just smut, right? It’s basically fanfic dressed up in something else. And the idea was like, okay, you have like these, you know, male like hockey players who are closeted and kind of have like this, this romance that, that starts from like 2008, um, through like, I dunno, like, like 2017 or 2018. And there are a number of different. Books or stories in the universe. But the one that people liked the most was the, the second book, which is called Heed Rivalry. You don’t really need to know any about that. The big thing about the show is that it is essentially like soft core gay porn. Um, but yet it’s like weirdly compelling in a way. Like, it, it is very, like, there’s, there’s some sweet aspects to it. Like you were before the, the show, you were saying, oh, it’s kinda like Heart Stopper could not be further from Heart Stopper. ’cause Heart Stopper is very sweet and twee and kind of like loving and like whatnot. This is like. You know, like guys in their twenties with amazing asses, [00:50:00] you know, like doing things to one another kind of an in secret. And, and the, the thing is, there’s not a whole lot of plot. Like the plot is the porn. Because, because the whole thing is, is that like they don’t spend, they don’t have a time to spend a lot of time together because they’re, they’re closeted and their rivals. Oh, that’s the whole conceit. It’s like they’re these two great hockey players and they, they, they, um, you know, um, play for opposing teams and they’re like, each other’s biggest rivals, but like, they’re, they’re fucking, um, and uh, it, it’s, uh, again, it’s not high art at all, but Brett: the target audience for this? Christina: And here’s the interesting thing. So the books are almost entirely read by women, um, and which, which makes sense. There’s, there’s a lot of like, you know, like, male, male, like, um, like the history of slash fiction goes back to like, like Fanfic in general, like goes back to like women writing, like Spock and, and, uh, um, what’s the space together? Kirk Together. Yeah. Um, and so the books are almost entirely, uh, consumed by, by women and probably straight women, although probably some queer women too. Um, but the [00:51:00] show seems to be a mix of gay men, straight women, all, although I’ve seen a lot of lesbians. As well. Um, yeah, yeah, because again, like the discourse is just kind of ridiculous and, and the memes are fun. Um, the guy who created it, he’s gay or created the, the, the television adaptation. He’s gay and, uh, I think he’s done a, a, a pretty good job with it. The, the leads are the thing that’s like incredible, like the, especially the guy who plays the, the Russian character, Ilya, uh, that actor is really, really good and he’s Texan, and yet he does like a great Russian accent and, um. And, and he’s very attractive. And like I, I, I can see like why a lot of people are into it, but it’s funny ’cause like New York Magazine, like they weren’t even covering the show, which, why would you, it was like some Canadian kind of, you know, you know, thing that barely gets picked by HBO. Then it takes off and now like they’re covering it. The, the last time I remember New York Magazine covering a show like this, like Vociferously was Gossip Girl, like 18 years ago. Um, [00:52:00] and it kind of reminds me of that, where like everybody woke up one day when they’re like, oh, this is like a cultural moment now. So again, not good television, probably not gonna necessarily be for everyone, but, but it’s a moment. And like, I kept seeing edits, I kept seeing Mo, I kept seeing edits on TikTok and stuff and I was like, okay, do I have to watch the gay hockey show? All right, I have to watch the gay hockey show so that it’s, we might be at the point where like TV is just okay, but at least there are some good like moments about, whereas the culture, we can all like agree. Okay, we’re all gonna be talking about this one thing. Brett: That sounds like what I’ll be doing on Christmas Day. Christina: Oh my God. Actually that would be a great thing to watch on Christmas. And I think that the final episode is gonna come out like the day after Christmas, so there you go. Brett: Done Deal. Cool. Wrapping Up and Holiday Wishes Brett: All right, well thanks for, we’re recording this the same morning. The show’s supposed to come out, so I gotta do some editing, but uh, but [00:53:00] thanks for showing up while you’re in Atlanta and yeah, this has been a classic, a fun classic Overtired. Christina: absolutely. Well, um, get some sleep, uh, take care of yourself. Um, happy holidays. Um, uh, hope that a, a Christmas isn’t too weird for you. And, um, and happy New Year. Brett: you too. Get some sleep.

Be the hell you want to see. patreon.com/loljkpodcast

Earlier this year, I was a guest on the Cubicle to CEO podcast with Ellen Yin for a conversation all about podcasting, consistency, visibility, and using your podcast intentionally as a business owner. We talked about why so many podcasters quit early, what actually happens when you stay consistent, and how to think about your podcast as a long-term business asset instead of a short-term content experiment.I wanted to share this full conversation here because it represents one of the many visibility conversations I stepped into this year and gives you a behind-the-scenes look at how I approach podcasting strategy when I'm speaking on someone else's platform. If you're a busy mom entrepreneur who wants a podcast that supports your business in a sustainable way, this episode is for you!Questions answered in this episode:Who do you think is the right business owner to host their own podcast where it actually makes sense and helps their business grow versus focusing on podcast guesting instead?Why do you think so many podcasters burn out and quit so early?What are the biggest mistakes you see new podcasters make in their first few episodes?Do you recommend launching a podcast with a trailer or multiple episodes?How many episodes do you recommend podcasters launch with?What are your thoughts on podcast SEO and being discovered through search?How should podcasters think about keywords for Apple Podcasts and search?Join the FREE Moms Who Podcast Community: https://skool.com/podcasters/Ready to launch your podcast?: https://pamelakrista.com/podcast-launch/Need help with editing or managing your show?: https://pamelakrista.com/podcast-managementConnect with Pamela:YouTube: https://youtube.com/@pamelakrista/Website: https://www.pamelakrista.comInstagram: @pamelakrista Email: pamela@pamelakrista.com

In this episode, we sit down with a top entrepreneur and filmmaker Stewart Cohen, an expert and business owner of nearly 20 years, to unpack how to build genuine credibility and lasting success in an age of overwhelming digital noise ("cyber noise").Stewart shares timeless principles from his entrepreneurial journey, shaped by a family legacy of business ownership, and contrasts the foundational strategies of the past with the unique challenges of today.Stewart argues that in a world where “social media lies, websites lie,” the most valuable currency is in-person credibility. He provides a masterclass in turning client relationships into your most powerful marketing engine and explains why protecting your audience's attention is the ultimate business discipline.

Grow faster than 99% of Etsy shops

Is it possible to grow a thriving therapy practice while taking insurance? If you've ever wondered whether insurance billing is worth the headache, or how to do it right, this episode is for you. Today's guest, Jeremy Zug, co-founder of Practice Solutions, breaks down what private practice owners need to know about billing in order to be successful.  With over a decade in the healthcare industry and a team that manages billing for thousands of providers, Jeremy brings clarity and strategy to a topic that overwhelms a lot of therapists.  Whether you're solo and private pay or growing a group practice, you'll walk away with fresh insights, helpful mindset shifts, and even a few small changes that could dramatically improve your revenue. This episode answers... 1. Do I need to take insurance to grow my therapy practice? Not necessarily — but if you do, it needs to be intentional. Jeremy shares that some of the most successful practices limit themselves to one commercial payer and one government payer (like Medicaid or Medicare). This approach reduces administrative overwhelm and allows you to stay aligned with your clinical mission.  Trying to accept every insurance plan in your area can actually slow your growth, especially as your practice scales. Instead, focus on which payers make the most sense based on your long-term goals, who you serve, and what the reimbursement rates look like in your region.  Insurance can absolutely support practice growth, especially when it's chosen strategically. 2. When should I outsource my billing — and when should I bring it back in-house? Outsourcing makes the most sense when your caseload is full. That's usually around 25 to 30 active clients. At that point, billing becomes a time-consuming task that pulls you away from clinical work or team leadership. Jeremy recommends outsourcing to save time and reduce stress, which ultimately helps you grow faster.  But once your practice reaches about $2.5 to $3 million in revenue, it may be time to bring billing back in-house with a full-time hire. At that stage, having someone on your team who's dedicated to billing can help you scale more efficiently.  It's not a one-time decision. It's about matching your billing approach to your practice's size and complexity. 3. How can I improve my billing process and increase revenue? Even small tweaks to your billing workflow can make a big difference. Jeremy explains how simply reordering certain steps, like reviewing payment posting before resubmitting claims, can dramatically reduce denials and speed up revenue.  Many practices waste time by resubmitting the same flawed claims without resolving the underlying issue. He also stresses the importance of reviewing your insurance aging report regularly, which shows you what claims are still unpaid and where you might be losing money. Billing isn't just about submitting claims; it's about building a system that supports healthy cash flow.  The more visibility and control you have over your billing process, the more financially stable your practice becomes.  In This Episode, You'll Also Learn: Why less is more when it comes to insurance plans How your geography and demographics should shape your billing strategy The six key steps of billing, and which one to do before submitting claims When to outsource billing (and when to take it back in-house) How to use insurance aging reports to track lost revenue Why clean billing processes can boost staff retention The right way to negotiate insurance rates using data Real examples of practices recovering thousands of dollars   Links mentioned in this episode: Practice Solutions Website Insurance Rate Increase Request   Watch The Video:   This Episode Is Brought To You By:   RevKey specializes in Google Ads management for therapists, expertly connecting you with your ideal clients. They focus on getting quality referrals that keep your team busy and your practice growing.   Visit RevKey.com/podcasts for a free Google Ads consultation       Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.   Learn more about building a thriving private practice with Alma at helloalma.com/elevation. About Jeremy Zug   Jeremy Zug has over a decade of experience in the healthcare industry. Jeremy is known for his expertise in insurance billing, and frequently writes and speaks on topics that support mental health professionals in achieving financial health and operational excellence. He co-founded Practice Solutions with his wife Kathryn in 2017, relying on their combined knowledge from private practices they had worked at while in college.    Practice Solutions is an expanded medical billing company offering billing services, professional services, and educational resources to thousands of mental and behavioral healthcare providers for optimal revenue cycle management.   About Daniel Fava Daniel Fava is the owner and founder of  Private Practice Elevation, a website design and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing.    Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he's not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.  

Richard Gearhart and Elizabeth Gearhart, co-hosts of Passage to Profit Show interview Author or The Real Environmentalists, Jim Beach from The School for Startups, Joe Massa from Podtopia and Nicky Wake from Chapter 2 Dating. In this eye-opening episode, entrepreneur and author of The Real Envivonmentalists, Jim Beach challenges everything you think you know about climate change and environmentalism. He makes the bold case that the real heroes aren't politicians or celebrity activists, but profit-driven entrepreneurs quietly solving massive environmental problems through innovation and hard work. He also shares insights from his experience as the founder of the School for Startups. Read more at: https://realenvironmentalist.com/ and at: https://schoolforstartups.com/ Joe Massa is a podcasting veteran, media strategist, and host of The Measuring Post, and the owner of Podtopia Network, a full-service podcast network that helps creators launch, grow, and monetize their shows while connecting them with top-tier guests and sponsors. Read more at: https://www.podtopianetwork.com/ Nicky Wake is the inspiring founder of Chapter 2 Daing, who transformed her own heartbreaking loss into a powerful, compassionate community helping widows and widowers find connection, hope, and their next chapter. Read more at: https://chapter2dating.app/ Whether you're a seasoned entrepreneur, a startup, an inventor, an innovator, a small business or just starting your entrepreneurial journey, tune into Passage to Profit Show for compelling discussions, real-life examples, and expert advice on entrepreneurship, intellectual property, trademarks and more. Visit https://passagetoprofitshow.com/ for the latest updates and episodes. Chapters (00:00:00) - PODCAST: Starting a Business(00:00:36) - Passive to Profit(00:01:54) - What's the One Mind Shift That separates Business Startups from Just(00:04:15) - Mel Robbins on Just Do It(00:04:56) - How to Start a Law Practice(00:06:45) - Real Environmentalists: The Real Heroes(00:13:58) - The 10 Biggest Celebrity Hypocrites(00:16:11) - In the Elevator With Climate Change(00:17:20) - Are We Harming the Climate?(00:19:22) - Jim Beach on Capitalism and Environmentalism(00:23:51) - Car Shield(00:25:05) - Better Health Insurance for You(00:26:05) - Jim Beach on His School of Entrepreneurship(00:31:45) - What Does an Entrepreneur Need to Know About Law?(00:33:22) - Pioneer Program: Passage to Profit(00:34:40) - AI in Business(00:36:20) - How AI is Automating Your Business(00:38:21) - Are You Using AI In Your Dating Apps?(00:41:47) - Talking Tech: ChatGPT and More(00:43:43) - Are You Using AI in Your Law Firm?(00:47:01) - AI for Business: Considering Your Blind Spots(00:48:30) - Divorce Debt Relief Hotline(00:51:08) - Copyright Law: Singing Songs Should Be Paid(00:54:58) - Podtopia Network: Full-Service Podcast Network(00:58:38) - How to Get Your Voice Heard in the Media(01:03:25) - SEO for Podcasts and LLM's(01:05:37) - How to Break Through in Podcasting(01:08:04) - In the Elevator With Podcast Creator Joe Massa(01:10:28) - How to Connect with Joe Massa(01:10:58) - Widow Dating(01:16:10) - Widows' Fire vs. Chapter 2 Dating App(01:18:53) - Widows in Tech: From Business to Community(01:24:34) - How Can People Find You?(01:25:14) - Turnabout Ranch(01:26:19) - Old Keys, New Life(01:27:31) - Secrets of the Entrepreneurial Mind(01:28:49) - Jim Beach(01:30:06) - Inventors: The Corridor Principle(01:31:08) - What's Your Secret to Success as an Entrepreneur?(01:32:55) - Passage to Profit

In this episode of Content, Briefly, Jimmy, Chloe, and Eric share updates from their new and evolving roles, reflecting on onboarding, shifting responsibilities, and the importance of deeply understanding your product and customers before diving into execution.They then dig into the skills content marketers need today, revisiting seven core fundamentals — from writing and storytelling to organization, empathy, and getting things done — and exploring how those skills are changing in an AI-driven world. The conversation covers AI experimentation, workflow design, and tool adoption, along with the realities of fatigue, forced usage, and learning curves.With real-world examples from in-house teams and solo marketers, this episode offers a practical, grounded look at how content marketers can adapt, stay effective, and build durable skills without losing what makes their work human.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Superpath's Blog Post on The 7 Skills That Help Content Marketers Thrive at Work:https://www.superpath.co/blog/the-7-skills-that-help-content-marketers-thrive-at-workThe 8th Skill: https://www.superpath.co/blog/ai-in-2026************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this raw, year-end episode, Human Design, Gene Keys & AI Business Coach Kehla G takes listeners inside the most honest breakdown of her entrepreneurial journey yet — a year marked by grief, fraud, financial contraction, ruptured relationships, backend collapse, and a complete restructuring of what leadership looks like for the next era of online business. Instead of hiding the mess, Kehla names every layer of it. And while the 2025 coaching industry leaned heavily into identity-led branding, performative “evolutions,” and hype-driven movements, Kehla reveals the quieter — and far more powerful — shift she experienced: She stopped softening herself to match an industry performing its evolution. She stopped cushioning her boundaries. She stopped mothering clients who needed truth, not comfort. She stopped diluting her genius to avoid being misinterpreted. She stopped holding together systems, friendships, and offers that were already collapsing. This episode marks the moment she stepped into structural maturity: precision, directness, intentionality, and a business model built on rhythm instead of forever-access hoarding. Kehla shares what actually cracked open beneath the surface — the death of old identities, the end of rescuing, the void that forced her into total surrender, and the rebuild that followed as she left Kajabi, rebuilt her backend, simplified her offers, and embraced a cleaner, sharper, more architected way of doing business. For entrepreneurs navigating their own unraveling, this episode offers a grounded, SEO-rich reflection on the future of the coaching industry, Human Design–aligned leadership, Gene Keys–inspired refinement, and the collective shift toward precision as we move into 2026. Inside this episode, Kehla explores: ✨ What Actually Happened — loss, fraud, financial collapse, ruptures, the void

If you're not getting cited by ChatGPT, your “AI SEO” strategy isn't working, no matter what your dashboards say. Most of it is observability theater: dashboards, charts, synthetic prompts — and zero actual placement.In this episode, we chat with Shawn Schneider, founder of Eldil AI, about what actually determines whether your company shows up in ChatGPT answers. The short answer: LLMs don't reward more content, clever prompts, or prettier dashboards. They reward a small set of trusted third-party sources — and most brands aren't mentioned in any of them.Shawn breaks down why observability alone creates a false sense of progress, how to identify the specific citations that dominate your category, and how to turn that insight into real placements through outreach and negotiation. We also unpack why Google Search Console is still the best signal we have for AI-driven queries, how to prioritize the one citation that actually matters, and what the first 30–90 days can look like when you do this correctly.GuestShawn Schneider — founder of Eldil AI, a GEO / AI SEO platform focused on identifying and securing the citations LLMs rely on most; helps brands and agencies win visibility in ChatGPT by targeting the power-law sources that shape AI answers.Guest LinksLinkedIn: https://www.linkedin.com/in/shawn-schneider-61b2b5207/ Company Website: https://www.eldil.ai/What You'll LearnWhy most GEO / AI SEO observability tools are meaningless without actual placements The only thing that reliably improves AI search visibility: citation placementsHow to use Google Search Console to surface AI fan-out queriesWhy synthetic prompt data is still unreliable (and what to trust instead)The power law of citations: why only 1–3 sources actually matterHow Eldil turns citation discovery into outreach and negotiated placementsWhat 30–90 days can look like when you secure the right citationWhich industries should invest heavily — and which should ignore this for nowWhy ChatGPT dominates referral traffic compared to other LLMsWhat happens when ads arrive inside AI search resultsTimestamps00:00 — GEO, AI SEO, AEO: noise vs. reality00:21 — Why observability tools don't move the needle03:55 — Where GEO tools get their data (and why it's messy)07:16 — Using Google Search Console as a prompt proxy09:40 — The three pillars: technical, content, authority12:07 — Citations as the dominant ranking lever13:07 — The power law: thousands of citations, one winner19:07 — How fast results actually show up20:39 — When building your own citation content makes sense30:41 — Which business models win with GEO37:11 — ChatGPT ads and the future of AI search41:32 — Where to find Shawn and closing thoughts Key Topics & Ideas1. Why dashboards feel good but don't create outcomes.Most tools are essentially “Google Analytics for LLMs”ChatGPT referrals rise naturally as usage increasesCharts go up even if you do nothingWithout placements, observability is just vanity2. The three common approaches in the market today:Guessing prompts with LLMsClickstream data sourced from Chrome extensions and brokersSynthetic prompts without transparencyEldil uses Google Search Console + Analytics as the best available proxy for real intent.3. How to spot AI-generated fan-out queries:50+ character queriesHigh impressionsLow or zero clicksThese often represent LLMs expanding short prompts into long-form searches.4. The three pillars: Technical, Content, AuthorityTechnical — can an LLM crawl and understand your site?Content — does useful information exist?Authority — does anyone credible back it up?Authority is the multiplier most teams ignore.5. What actually shapes AI answers:Citations are not backlinks, they are semantic explanationsLLMs repeatedly return to the same trusted sourcesThird-party listicles and niche blogs dominate citation share6. The Power Law of Citations10k–15k citations may exist200–300 matter1–3 actually move the needleIf you're not in those, content volume won't save you.7. The real workflow:Identify high-value customer questionsExtract dominant citationsRank them by weightContact site ownersNegotiate placementMonitor AI visibility and referral trafficThis is where most tools stop — and where Eldil focuses.8. How many placements do you need?Surprisingly few.You don't need 100 placementsYou need the right oneThen expand into adjacent verticalsThis is concentrated betting, not spray-and-pray SEO.9. Why GEO feels different from traditional SEO:You are inserting into sources that already rankChanges can show up in weeks, not yearsMeaningful referral growth often appears within ~60–90 days10. Who Should (and Shouldn't) Do ThisBest fit:High-ACV B2B SaaSLong buying cyclesHigh-LTV e-commerce (supplements, skincare)ICPs that already live in ChatGPTIf your customers do not use LLMs yet, start elsewhere.11. Why ChatGPT is the main eventBased on Eldil's data:ChatGPT referrals dwarf Perplexity and othersFor most companies, this is where focus belongsSmaller channels still matter for high-ticket sales12. What's coming nextPaid placements inside LLMsOrganic plus paid becoming a one-two punchCitation inventory getting expensive fastThe window for cheap dominance will not last.SponsorToday's episode is brought to you by Graphed – an AI data analyst & BI platform.With Graphed you can:Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, AmplitudeBuild interactive dashboards just by chatting (no Looker Studio/Tableau learning curve)Use it as your ETL + data warehouse + BI layer in one placeAsk:“Build me a stacked bar chart of new users vs. all users over time from GA4”…and Graphed just builds it for you.

Send us a textA cold morning, a prayer tent, and 50 turkeys handed out on Xenia Avenue set the tone for a raw, grateful conversation about work, purpose, and the post-frame craft. We open up about burnout and recovery, then connect that honesty to practical steps any shed, steel, or pole barn pro can use to grow in 2026. If you've ever felt spread thin by sales, installs, family schedules, and the weight of expectations, this one meets you where you are and hands you a plan.We share why community service sharpened our focus, how the “honesty tour” became a daily operating system, and where industry alliances create real leverage. The National Frame Builders Association (NFBA) is a door we're walking through together: educational series starting in January, a focused run-up to the NFBA Expo in Oklahoma City, and on-the-ground conversations with builders, suppliers, and innovators. Expect clear takes on tools that reduce friction—IdeaRoom for 3D configuration, SmartBuild for takeoffs, smarter CRM follow-ups, local SEO that actually moves the needle, and simple content systems that capture trust before the first phone call.We also spotlight mental health with the 988 Lifeline and a straightforward reminder to reach out if you're struggling. The trades are demanding, winter is real, and you don't have to white-knuckle it alone. Our commitment for 2026 is firm: do more of what works, cut what doesn't, and repeat until it sticks. If you're ready to turn gratitude into momentum, map your top three wins from 2025, three habits you'll double down on, and three misses you'll retire—and tell someone so it counts.If this conversation fuels you, follow the show, subscribe on YouTube, and share it with a builder who needs a nudge. Send us your questions for the upcoming Q&A series—your challenge might be someone else's breakthrough.For more information or to know more about the Shed Geek Podcast visit us at our website.Would you like to receive our weekly newsletter?  Sign up here.Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: J Money LLC

Want to grow to 5-10k monthly downloads and monetize podcast without replying on social media, paid promotions or high profile guests? Click here.Are you unknowingly thinking about your podcast in a way that's keeping it stuck below its potential?Most podcasters focus on tactics—posting more, promoting harder, chasing guests—yet still struggle with slow growth and zero monetization. In this episode, Taig and Anthony break down the five growth & monetization mindset shifts that consistently separate podcasters who “grow a little” from those who scale past 10,000 downloads a month and turn their show into a real revenue engine.Inside this episode, you'll discover:Why obsessing over your listeners (not just downloads) is the fastest path to scaleHow capturing existing demand beats generating attention every single timeThe mindset shift that turns your podcast from a hobby into a money-making businessIf you want 2026 to be the year your podcast finally grows faster, monetizes smarter, and stops feeling like guesswork, this episode will completely change how you think about your show—starting today.More From Get More Listeners:Click here and grab your free copy of our best selling book Podcast Marketing + A mini podcast audit.Or visit: https://getmorelisteners.com/bookView client results & case studiesLooking for a new hosting platform with amazing analytics? Try Captivate for free hereEmail admin@getmorelisteners.com to get in contact with Taig & Anthony.This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy.You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Today on Window Treatments for Profit In this crossover episode, Vanessa Shepherd breaks down how to use Pinterest without letting it take over your week. This is about workflow, SEO basics, and simple systems that help you turn each project into strong Pinterest content.Window treatment pros will appreciate how directly this translates to your world. One install can fuel weeks of high-performing pins when you follow a clear workflow. You'll learn: How to build a sustainable Pinterest routine Which keywords matter and where to place them How to repurpose project images into multiple pins How to batch and schedule content for consistency What's changed in Pinterest SEO for 2025 Download the Goodie to see updated best practices. Get the Goodies For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠here⁠. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠ Pre-Order Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn's ⁠Website⁠ LuAnn's ⁠Blog⁠ ⁠Power Talk Friday⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠ Other Shows Mentioned: Amber De La Garza #385 Summer Tannhauser #292 Allison Fannin #223 Kate Ahl # 331 Other Resources mentioned: Website: primary: She's Got Vision Blog  course microsite: learn.shesgotvision.com  Blog: She's Got Vision Blog

In this episode, we sit down with Brandon Doyle for a conversation on how to stand out online in today's rapidly evolving digital landscape. We break down how to be found online using SEO and AEO, and why optimizing for both search engines and AI-driven answers is more important than ever. Brandon also shares insights on new and emerging AI products, how they're changing the way businesses operate, and practical ways to start using them right now. We dive into Sisu, what it is, and how to use it effectively to gain clarity, consistency, and momentum in your work. To round things out, we chat about the best smart home features, from everyday automations to tech upgrades that genuinely make life easier.   Must-Hear Moments: What is Sisu and how to use it What are Brandon's new favorite AI tools Learn more about robot snow blowers   Have suggestions for future guests or feedback Visit www.resultsdrivenfeedback.com.  

Choosing a WordPress theme isn't just a design decision—it has long-term implications for site speed, stability, and SEO. In this episode, Meredith's Husband explains why many popular themes create hidden problems, how theme “bloat” happens, and what to look for when choosing a theme that won't slow your site down or break during updates.Timestamps[0:00] Introduction[0:33] Why WordPress themes matter for SEO[1:14] The problem with too many theme options[2:04] How theme marketplaces work[3:20] What “bloated” themes really mean[3:52] How excess code hurts performance[5:58] The ideal (but unrealistic) custom theme scenario[6:40] Cheap themes vs. quality marketplaces[7:11] Using reviews to spot red flags[8:32] Why Showit can be a safer middle ground -- CONTACTLeave Feedback or Request Topics:https://forms.gle/bqxbwDWBySoiUYxL7

When it comes to getting your clinic found online, one question always comes up: “How do I improve my website rankings on Google?”Whether you're a chiropractor, acupuncturist, physical therapist, or wellness practitioner, your potential patients are searching for your services right now. The key is making sure your website actually shows up when they do.That's where SEO — search engine optimization — comes in.And today, SEO looks a little different than it used to. With AI-powered search tools like Google's AI Overviews, ChatGPT, and xAI's Grok now summarizing results directly in search, visibility means more than just ranking #1. It's about making sure your clinic is included in those intelligent, conversational answers that patients trust.Let's explore how to do that.

Welcome to another can't-miss episode of Build a Better Agency! This week, host Drew McLellan explores a rapidly evolving strategy that has the potential to shake up the way agencies attract leads and position themselves as go-to experts. Joining Drew McLellan is returning guest Tom Schwab of Interview Valet, who brings groundbreaking insights on how artificial intelligence (AI) tools are influencing audience discovery and client acquisition. In this episode, Tom Schwab pulls back the curtain on how his team has leveraged AI tools like ChatGPT, Claude, and Perplexity to turn them into top referral sources for his business and their clients. He explains the shift he's seen in lead quality, why AI-driven traffic outperforms traditional SEO, and how podcasts—especially guest appearances on third-party platforms—are being indexed as trusted resources by these bots. If you've ever wondered how to ensure your agency shows up as a credible source when prospects turn to AI for recommendations, you'll find tons of applicable guidance here. Drew McLellan and Tom Schwab also dig into tactical approaches, including how to diversify your podcast and content topics, strengthen your brand's point of view, and make strategic use of storytelling to engage both traditional listeners and AI "audiences." You'll discover tips on optimizing your show notes, leveraging tools like SparkToro to understand audience behaviors, and measuring the true impact of your podcast outreach—ahead of the curve in our search-evolving landscape.   Whether you're a podcast host, a guest on other people's shows, or simply interested in how AI is changing the marketing game, this episode is packed with actionable takeaways for agencies of all sizes. Tune in to hear how you can future-proof your thought leadership strategy and get found by the right prospects, right when they're searching for your expertise.   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Leveraging AI as a modern referral source for agencies   Optimizing podcast and long-form content for AI indexing The growing importance of context, point of view, and clarity in content Varying topics and voices to increase authority and reach with AI and audiences Using tools like SparkToro to identify where your ideal audience is searching Repurposing interviews and resources for maximum impact across channels Embracing transparency and specificity to attract high-quality, pre-qualified leads