Podcasts about SEO

In this episode, I sit down with Cody Berman to discuss the biggest myths in entrepreneurship and why so many people overcomplicate business. We talk about finding opportunities, choosing the right business, developing sales skills, and why execution matters far more than having a groundbreaking idea. I also share practical frameworks for evaluating opportunities, spotting profitable businesses in your local market, and using simple marketing tactics to get your first customers. If you're looking to build wealth through entrepreneurship, this conversation will help you focus on what actually works. Grow your business:   https://sweatystartup.com/events   Book:   https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X     Newsletter:   https://www.nickhuber.com/newsletter     My Companies:   Offshore recruiting – https://somewhere.com   Cost segregation – https://recostseg.com   Self storage – https://boltstorage.com   RE development – http://www.boltbuilders.com   Brokerage – https://nickhuber.com   Paid ads – https://adrhino.com   SEO – https://boldseo.com   Insurance – https://titanrisk.com   Pest control – https://spidexx.com     Sell a business:   http://nickhuber.com/sell     Buy a business:   https://www.nickhuber.com/buy     Invest with me:   http://nickhuber.com/invest     Social Profiles:   X – https://www.x.com/sweatystartup   Instagram – https://www.instagram.com/sweatystartup   TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup   LinkedIn – https://www.linkedin.com/in/sweatystartup     Podcasts:   The Sweaty Startup & The Nick Huber Show   https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81     Free PDF – How to analyze a self-storage deal:   https://sweatystartup.ck.page/79046c9b03  

How does an independent podcaster get on the radar of Forbes? In this episode of Better Call Daddy, host Reena Friedman Watts sits down with Frank Racioppi, Forbes contributing writer and founder of Earworthy, to pull back the curtain on podcast press, podcast reviews, and what editors actually want to see. Frank takes us from his childhood in New Jersey to becoming one of the most passionate champions of the independent podcast community. He explains why he left corporate podcast coverage behind to spotlight indie creators, and why a genuine, human interview beats a polished but empty one every time. Reena and Frank also get into the cutthroat side of traditional media versus the collaborative spirit of the podcasting community, and why collaboration beats competition for anyone trying to grow a show. Whether you're launching your first podcast or you're a seasoned host hunting for media exposure, this episode is packed with practical advice on how to stand out in a crowded market.

Answer engines are replacing traditional search rankings. Jordan Koene, CEO and co-founder of Previsible, helps Fortune 100 companies engineer content for AI-driven discovery instead of standard SEO. He covers building organic search strategies that adapt to answer engines, structuring content so large language models can cite it, and preparing enterprise brands for a search landscape shaped by generative AI.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#FenceFam... I like this. I like this alot. Listen in to me answering questions that ChatGPT asked to get a rise out of me. Part two coming.  This was fun, and I don't hold back... Cheers! Remember to like, share, comment and REVIEW! The Fence Industry Podcast Links: IG @TheFenceIndustryPodcast FB @TheFenceIndustryPodcastWithDanWheeler TikTok @TheFenceIndustryPodcast YouTube @TheFenceIndustryPodcastWithDanWheeler Visit TheFenceIndustryPodcast.com Email TheFenceIndustryPodcast@gmail.com Central Fence Supply:  Visit centralfencesupply.com Gopherwood & Expert Stain and Seal IG @stainandsealexperts  FB @ExpertProfessionalWoodCare YouTube @Stain&SealExperts  FB Group Stain and Seal Expert's Staining University  Visit RealGoodStain.com Visit Gopherwood.us Log Cabin Fence IG @Log_Cabin_Fence FB @LogCabinFence Visit LogCabinFence.com Elite Technique Visit https://www.getelitetechnique.com/ Greenwood Fence Visit https://greenwoodfence.com/ Ozark Fence & Supply promo code: TFIP15 for 15% off! Visit https://www.ozfence.com/ Benji with Clever Fox for all your FENCE website, SEO & marketing needs! Visit https://www.cleverfox.online/ Stockade Staple Guns Visit https://www.stockade.com/us/ mySalesman Visit mySalesman.com Orlando Hinge Company Visit swanhinge.com   The Fence Industry Podcast is Produced by CleverFox.Online https://www.cleverfox.online/  

Welcome to episode 351 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Andrew Orlander Chief Business Officer of Razor Rank. Andrew explains how law firms can use better attribution, first-party data, and case value reporting to understand which marketing channels are actually producing signed cases. The conversation focuses on why traditional attribution has become harder as clients interact with law firms across Google, TV, social media, maps, forms, calls, chats, and other channels. Andrew shares how Razor Rank's Full Circle Attribution platform connects to a firm's systems, tracks signed cases across marketing sources, assigns value to leads, and sends that information back to Google in real time so campaigns can optimize toward better cases. Ken and Andrew also discuss Meta, Google Ads, wasted ad spend, AI-driven search, and why law firms need more personalized content that explains why someone should choose their firm.   What you'll learn in this episode: 1. Why Attribution Is Harder Than Ever - Why clients often interact with multiple marketing channels before calling or filling out a form - How relying only on what clients say can create an incomplete picture of what actually worked 2. How Case Value Data Improves Google Ads - Why Google needs to know which leads became signed clients - How sending real case value data back to Google can help campaigns find better prospects 3. Why Signed Cases Matter More Than Lead Volume - Why a high number of leads does not always mean a campaign is working - How firms can identify which channels, counties, locations, and campaigns are producing real cases 4. How First-Party Data Helps Reduce Waste - Why firms need to connect call tracking, forms, chats, CRM data, and case outcomes - How better reporting helps firms shift money away from low-performing areas and into stronger opportunities 5. Why SEO and Content Are Changing - How AI-driven search is making generic website content less effective - Why law firms need customized content, case results, reviews, testimonials, awards, and clear differentiation to stay part of the conversation         Resources:  Website: razorrank.com LinkedIn: linkedin.com/in/andrew-orlander-6b66b05/ Facebook: facebook.com/razorrank         Additional Resources:  https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

The SEO versus AEO debate misses the point entirely. Alex Sherman, co-founder and CEO of Bluefish AI, previously built and sold PromoteIQ to Microsoft, giving him rare perspective on how marketing channels transform at scale. He argues that treating search and agent optimization as competing disciplines is a losing strategy, that historical marketing channel shifts consistently open doors for new talent and new market entrants, and that brands need to prepare now for customer journeys increasingly mediated by AI agents rather than waiting for the split between human and agentic traffic to fully materialize.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Turn always-on AI into useful client work. Jaeden and Jamie explore Dots and Muse, including automated SEO audits, email triage, draft replies, and meeting follow-up. They discuss which repetitive business tasks agents could handle, how cloud agents differ from a computer that must stay on, and the access and privacy tradeoffs to consider. A practical look at the workflows behind an AI automation service.

Turn always-on AI into useful client work. Jaeden and Jamie explore Dots and Muse, including automated SEO audits, email triage, draft replies, and meeting follow-up. They discuss which repetitive business tasks agents could handle, how cloud agents differ from a computer that must stay on, and the access and privacy tradeoffs to consider. A practical look at the workflows behind an AI automation service. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

#1104 Ever wondered how to build a real business with almost no startup cash — just your personality, a passion, and a good walking route? In this episode, host Brien Gearin sits down with Paul Whitten, founder of Nashville Adventures, to break down exactly how he started and scaled a walking tour company from scratch — without a big marketing budget or tons of upfront capital. Paul shares his origin story (from military service to finding his “this doesn't feel like work” calling), how he validated the idea with a soft launch (and a memorable first $40 in tips), and the grassroots tactics that fueled early growth — think chambers of commerce, hotel concierges, and relentless relationship-building. They dig into what actually differentiates a great tour (personalization, entertainment, and making guests feel seen), how to hire guides without losing quality as you scale, why reviews are the lifeblood of the business, and the role SEO, PR, and smart marketing play in building a tour company that can grow toward corporate events, new cities, and potentially even franchising! (Original Air Date - 2/6/26) What we discuss with Paul: + Starting a tour business with little capital + Paul's military-to-entrepreneur journey + The “$40 proof of concept” moment + Partnering with hotel concierges + Chamber of Commerce networking strategy + Making tours personal, not scripted + Hiring guides without losing quality + Reviews as the lifeblood of growth + Learning SEO before outsourcing marketing + Scaling into corporate and private events Thank you, Paul! Check out Nashville Adventures at ⁠NashvilleAdventures.com⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! Get your FREE 5 Minute Business Plan at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/Plan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/Sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices

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You want to host a retreat.  Great.   But please don't start by finding a gorgeous villa in Costa Rica and putting down a deposit. There is a lot that should happen first.   In this solo episode of The Retreat Leaders Podcast, Shannon Jamail breaks down how to get started hosting retreats, based on what she has learned from leading and hosting more than 100 retreats and owning a retreat venue.   And the first step isn't picking a location, creating an itinerary, or designing a logo. It's experiencing retreats yourself.   Shannon walks through seven steps aspiring retreat leaders should take to move from "I want to host a retreat someday" to creating a retreat business that is intentional, profitable, and sustainable.   You'll learn Shannon's 5 P's of retreat planning, why the first three come before Place and Price, how to build confidence before jumping into a multi-day retreat, why SEO and keyword research should happen earlier than most retreat leaders realize, and how to think beyond the retreat itself to create long-term relationships and recurring revenue.   If you're wondering how to start hosting retreats, this is where to begin.   In This Episode You'll Learn Why you should attend a retreat before trying to lead one Why working behind the scenes at a retreat can make you a better retreat leader The first three P's you need to define: Person, Pain/Problem, and Promise How to identify exactly who your retreat is for Why your retreat should solve a specific problem instead of trying to appeal to everyone How to create a clear retreat promise Why keyword research and SEO belong at the beginning of your retreat marketing strategy How to build confidence through workshops and smaller experiences before hosting multi-day retreats How to choose a retreat location that makes sense for your guest How to calculate retreat pricing based on real numbers and profit Legal considerations including contracts, waivers, and insurance Why your business strategy shouldn't end when the retreat does How coaching, masterminds, memberships, and other offers can create sustainable revenue after a retreat The 7 Steps to Start Hosting Retreats   1. Attend a RetreatBefore you lead one, experience one. Attend more than one if you can, but at minimum, attend one as a guest. Pay attention to the experience, not just the itinerary.   What worked?   What didn't?   How did the leader make you feel?   What happened before you arrived and after you left?   2. Work a Retreat Don't let pride get in the way of experience.   Some of the best retreat leaders (hell business leaders) started behind the scenes.   Volunteer. Assist. Check people in. Help with food. Carry bags. Clean up.   See what actually goes into creating a retreat when you're not the person sitting in the workshop.   Wanna work one of our retreats? Start here: https://mindbodycomplete.com/work-exchange-program/   3. Start With the First 3 P's Before all the pretty stuff:   PERSON: Who exactly is this retreat for?  I mean exactly.     PAIN/PROBLEM: What is happening in their life that makes them need this experience?   PROMISE: What will you help them experience, change, discover, or accomplish, and why are YOU the person to help them?  How will they be different after attending your retreat?    If you can't clearly answer those questions, you're not ready to build the retreat yet.   4. Build Your Keyword + SEO Strategy Don't wait until your retreat is finished to ask how you're going to market it.   Research what your PERSON is actually searching for.   Google. ChatGPT. YouTube. Pinterest.   Build your retreat language around the words your potential guests use, not simply the words you like.   5. Build Your Confidence You don't have to start with a five-night international retreat.   Start with a workshop.   Then a half-day experience.   Then a full day.   Then a weekend.   Build your ability to facilitate, manage a group, hold space, troubleshoot, and lead before dramatically increasing the complexity.   6. Add PLACE + PRICE + LEGAL Once the first three P's are clear and while you're building confidence, start working on the other two.   PLACE: Where should this retreat happen based on your guest, your promise, accessibility, experience, and budget?   PRICE: What does this retreat ACTUALLY cost, and what do you need to charge to make a real profit?   Not revenue.  Profit.   This is also when contracts, waivers, insurance, cancellation policies, vendor agreements, and other legal and risk considerations become critical.   7. Build the Post-Retreat Plan Before the Retreat Your retreat shouldn't be the end of the relationship.   Ask: What happens next? Could guests move into coaching? A mastermind? A membership? Another retreat? An ongoing community?   A retreat can create transformation and revenue today while also becoming the beginning of a much longer customer relationship.   Key Takeaways   Don't Start With Place This is one of the biggest mistakes new retreat leaders make.   They fall in love with a location and then try to build a retreat around it.   Start with the person.   Your Retreat Needs a Problem and a Promise "Come relax with us" isn't enough.   Why does your person need this retreat, and what are you promising to help them move toward?   Marketing Starts Before Your Landing Page Keyword strategy isn't something you add after you've built your retreat. What people are searching for can help shape your positioning, messaging, content, and offer from the beginning.   You Don't Have to Start Big Confidence comes from experience.   There is nothing wrong with leading 12 people through an incredible three-hour workshop before asking 20 people to fly across the world with you.   Revenue Isn't Profit A $50,000 retreat that costs $48,000 to produce isn't a $50,000 success story.   Know your numbers.   Think Beyond Checkout A profitable retreat business isn't necessarily built by hosting more and more retreats.   The retreat can become the entry point into a much larger business ecosystem.     The Retreat Leaders Podcast Resources and Links: Join our Mastermind in Austin! Learn to Host Retreats Join our private Facebook Group Get your legal docs for retreats Join our LinkedIn Group Apply to be a guest on our show Get your retreat Audited.  My two favorite social media tools: Metricool and ManyChat  Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify   --------------- TIMESTAMPS Introduction to Hosting Retreats (00:00:02) Shannon Jamail introduces the podcast and the episode's topic: how to start hosting retreats when you don't know where to start. Step 1: Attend a Retreat (00:01:11) The first step is to experience retreats as a guest to understand what you like, what you don't, and what's important. Step 2: Work at a Retreat (00:05:03) Gain behind-the-scenes experience by volunteering or working at a retreat to learn the operational side of hosting. Step 3: Do the Pre-Work (00:07:09) Define your ideal guest (person), their struggles (pain), and how your retreat will transform them (promise). Step 4: Build a Marketing Strategy (00:10:56) Develop a keyword and SEO strategy based on your pre-work to create content for your landing page, social media, and blogs. Step 5: Build Your Confidence (00:15:23) Start with smaller events like workshops or day retreats to build confidence in your execution, pricing, and ability to sell out. Step 6: Place, Price, and Legal (00:20:13) Choose a location you're comfortable with, price for profit, and ensure you have legal essentials like waivers, contracts, and insurance. Step 7: Create a Post-Retreat Plan (00:22:51) Develop a plan to nurture your relationship with guests after the retreat, including follow-up offers and creating an alumni community.

#FenceFam... I like this. I like this alot. Listen in to me answering questions that ChatGPT asked to get a rise out of me. Part two coming.  This was fun, and I don't hold back...   Cheers! Remember to like, share, comment and REVIEW! The Fence Industry Podcast Links: IG @TheFenceIndustryPodcast FB @TheFenceIndustryPodcastWithDanWheeler TikTok @TheFenceIndustryPodcast YouTube @TheFenceIndustryPodcastWithDanWheeler Visit TheFenceIndustryPodcast.com Email TheFenceIndustryPodcast@gmail.com Central Fence Supply:  Visit centralfencesupply.com Gopherwood & Expert Stain and Seal IG @stainandsealexperts  FB @ExpertProfessionalWoodCare YouTube @Stain&SealExperts  FB Group Stain and Seal Expert's Staining University  Visit RealGoodStain.com Visit Gopherwood.us Log Cabin Fence IG @Log_Cabin_Fence FB @LogCabinFence Visit LogCabinFence.com Elite Technique Visit https://www.getelitetechnique.com/ Greenwood Fence Visit https://greenwoodfence.com/ Ozark Fence & Supply promo code: TFIP15 for 15% off! Visit https://www.ozfence.com/ Benji with Clever Fox for all your FENCE website, SEO & marketing needs! Visit https://www.cleverfox.online/ Stockade Staple Guns Visit https://www.stockade.com/us/ mySalesman Visit mySalesman.com Orlando Hinge Company Visit swanhinge.com   The Fence Industry Podcast is Produced by CleverFox.Online https://www.cleverfox.online/  

In this solo episode, Bradley Hamner opens Q4 by focusing on the step that decides whether quarterly priorities actually get done: allocating resources to them. He outlines the BlueprintOS planning structure of three-year vision, one-year objectives, and quarterly priorities, and walks through a simple process for narrowing a long list down to three to five priorities.Bradley then breaks down what backing a priority looks like in practice, from calendar time, money, and team capacity to trackers, meetings, incentives, planning, and documentation. He shares how BlueprintOS is resourcing its upcoming member retreat and why a client's pool maintenance division has struggled with nothing allocated to it.This episode moves beyond goal setting and into commitment. Is every priority on your list backed by real time, money, and attention? Which items are actually pebbles or sand? And what would change if you removed the priorities you are not willing to resource? If you are planning your next quarter and want your priorities to turn into results, this episode is for you.Join us in the free Circle community and hop on the email list to get practical tools, resources, trainings, and updates on what we're working on next.https://blueprintos.com/assets/ ResourcesTraction by Gino WickmanThanks to our sponsorsCoach P ConsultingCoach P found great success as an insurance agent and agency owner, leading a large and stable team of top-performing professionals. Today, he shares the systems, delegation strategies, and specialization methods he developed along the way. Gain access to weekly training calls and mentoring at:https://coachpconsulting.comBe sure to mention you heard about it on the Above The Business Podcast.Autopilot RecruitingAutopilot Recruiting helps small business owners solve staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every business day. They optimize your applicant tracking system, post job listings, and source candidates through social media and local communities.With their continuous recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates without paying hiring fees or commissions.https://www.autopilotrecruiting.comMention Above The Business Podcast when you reach out.Direct ClicksDirect Clicks specializes in digital marketing solutions designed for business owners who want measurable results. Their team supports companies through paid advertising, SEO, and strategic marketing systems that help generate consistent leads.Exclusive offer for listeners:https://directclicksinc.com/abovethebusinessGet a free marketing campaign audit where their team reviews your website, SEO, content, social media, and paid advertising, then provides actionable recommendations. If you partner with them, all setup fees will be waived.About Above The BusinessAbove The Business is hosted by Bradley Hamner, founder of BlueprintOS, and focuses on helping small business owners transition from Rainmaker to Architect by building systems, teams, and operations that scale without their constant involvement.

Jay Berkowitz, Founder and CEO of Ten Golden Rules, helps law firms implement the Law Firm Success Formula to attract qualified prospects, convert more opportunities, and build five-star operations. Driven by a strong desire to win, Jay applies his competitive nature to helping clients rank higher, sign more cases, earn stronger reviews, and generate valuable referrals. In this conversation, Jay introduces The AI Visibility Optimization Framework—Collect Prospect FAQs, Publish Answers Regularly, Become an Expert on Reddit & Quora, and Blog on Customer-Generated Topics. He explains how businesses can identify real customer questions from sales calls, intake conversations, and AI-generated transcripts, then answer them through videos, blogs, FAQs, and social content. Jay also discusses optimizing websites and Google Business Profiles, responding quickly and empathetically to inquiries, and delivering five-star service that generates reviews and referrals. He shares how referrals, conference speaking, webinars, podcasts, and high-value content drive agency growth and how EOS helped him develop leaders as the company expanded. — Implement the Law Firm Success Formula with Jay Berkowitz  Good day. Steve Preda here with the Management Blueprint, and my guest today is Jay Berkowitz, the Founder and CEO of Ten Golden Rules, a two-time Inc. 5000 digital marketing agency that helps law firms generate more qualified leads and clients. Jay, welcome to the show.  Thank you so much. Great to be here, Steve.  So we already talked a little bit about it, but I was really curious about why you focus on law firms. There are so many marketing agencies out there, but I’ve never seen anyone that focused on such a narrow niche. And then I’m going to link it to my favorite question. So what is your personal Why, and how are you manifesting it in your Ten Golden Rules agency? And maybe there’s a connection to law firms as well?  Well, I’ll start with my personal Why, and my personal Why is I really like to win. And I’ve done the StrengthsFinder and different psychology tests, and I’m in the top—whatever—one or five percentile of people who are competitive. And so I was competitive in sports, but I really want to do well in business, and I want my clients to do well. Like, I really, really hate it if my client’s not right at the top of Google and if my client’s not growing in more new cases signed every month.  So that seems to be a really great fit for the business I’m in, which is helping clients with growth strategies, part of which is the marketing piece, getting new traffic to their website. Part of it is conversion, so we do a lot of work with our clients on getting a higher percentage of the folks who do show up to call, to click, to fill out a form. And then we work with their intake teams on converting those opportunities. And the final piece we work with them is really running a five-star operation—meaning that they’re getting more five-star Google reviews and getting more referrals from past clients and referral partners. So we do a lot of work in those three pieces of the business to help law firms grow, and I really want them to win because when they win, I win. Selfishly.  No, I love it. I love it. So are you like an outsourced marketing department and marketing-sales department for these law firms? How do you see yourselves? What is the role that you fulfill?  Yeah, I mean, we are a consulting agency. So first and foremost, we’re going to help them strategically figure out where to focus. And we have a fully functioning digital marketing agency, so we do websites and SEO and Local Services Ads and pay-per-click and social media and video and lots of AI. And then as a part of our consulting practice, we help with intake consulting that I mentioned before and five-star operations. And a big part of that is just finding the right partners because we’ll do high-level intake coaching and point out if they’re not answering the phone, if they’re not putting the right people on the phone, and then we’ll connect them with one of the top intake coaches in the legal industry.  If their back end is a little rough and needs some help, there’s a number of partners. Like, for example, there’s a really great software called Case Status we recommend to all of our clients. And imagine Case Status is an app. So, like, when we all order an Uber or order food, we get updates. “Hey, your driver’s been selected. Your driver will be here in 10 minutes. Your driver’s waiting outside. Do you want to have a conversation with your driver? What temperature do you want?”  And so there’s a great app called Case Status, which can manage the case in an app format that consumers are really used to. “Hey, we got your MRI booked, and here’s the location, and here’s the time. Don’t forget your MRI is tomorrow at 8:00 A.M. Here’s the location. If you can’t make the MRI, click here. Hey, we got your MRI. We forwarded it to the next surgeon,” in a case of a car accident. So using that software helps our firms get five-star Google ratings and lots more referrals, and that’s just one small piece of the pie.  So within the niche of law firms, is this even a narrower niche of injury law firms that you work with?  Yeah, it’s funny because when, as a business person, you go from working on 200 SIC codes and you pick one, “I’m only going to work with lawyers,” everybody always asks, like, “Which niche within the niche are you?” But by the nature of our business, 50% or 60% is personal injury, just because those guys are really invested in marketing. They spend a lot of time and money on it, and we’ve built a little reputation.  But we also have estate firms and family lawyers, criminal attorneys, sex abuse lawyers, securities attorneys. So I always say 50% is personal injury and 50% is everybody else who deals with consumers. Because for the most part, the B2B lawyers, they’re not going to spend a lot on marketing. But we have done some beautiful websites for them.  Very interesting. I have kind of a tangential question, but you may be able to help me answer it because I’m obviously wondering about it. I always see these billboards with the injury law firms promoting themselves, and I get if someone gets in a car accident and there’s a billboard above them, then it’s going to be an obvious thing for them to call, but it probably doesn’t happen that often. So how are these billboards so good for lawyers, or is it just a myth and they’re just wasting their money on it?  No. I think the math is pretty compelling, and the average personal injury firm will make between $10,000 and $20,000 on average on cases. Then there will be one or two or three, what they call whales, every year. So a terrible incident where, like, a FedEx truck or a commercial vehicle hits a family and there’s serious injuries or death involved, and it’s a multimillion-dollar case.  So the lawyers make a third of all the revenue that comes in on those cases, and they do a lot of work and they have a lot of expenses too. But when there’s millions of dollars at stake for just one case, these guys can afford the TV advertising, the billboard advertising, and the digital marketing that they do with us.  So it’s not just a billboard. Yeah. Billboard is just a visible one. It’s basically the general idea that they do a lot of advertising because being top of mind is important.  Yeah, for sure. And if, God forbid, someone you knew had an accident, you’d start noticing that every second ad on TV is also personal injury.  Yeah. Yeah. That’s true. That’s true. So let’s talk about frameworks because that’s what this podcast is about. Business blueprints or concepts that you have developed, you observed, something that helps you make sense or streamline the ideas that you deal with in your business. Anything that comes to mind, something that can be explained in three to five steps?  Yes. Well, I touched on it a little bit a minute ago, and we call it our Law Firm Success Formula. And the first part is attract, the second part is convert, and the third part is five-star operations. But I’ll spend a couple more minutes on it. So the attract piece is, first and foremost, you’ve got to have your website dialed in. You have to have a contemporary website. If your website’s more than five years old, it just sends a subtle, even subconscious message to folks that you’re not current, and the design times change over time.  And also, Google’s functionality is going to change, or the functionality of your website, as it’s friendly to Google, particularly your mobile website, if it’s five years old, is not going to be the current best practice. And Google’s going to come and test your mobile website, and they’re going to send negative ratings back to the algorithm, and you’re going to show up less in the searches. Equally important is your Google Business Profile. And that’s your Google Maps address. And that has to be up-to-date and optimized and constantly updated with new content and blogs and videos and information and photos from your location because I always say that you don’t own your Google Maps, you lease it from Google, but it’s a second and very powerful web presence that a firm can have.  So we do a lot of work on the websites, on the Google Maps, and there’s a whole SEO protocol around local SEO that surrounds the Google Maps listing and how you’re listed on your website and how you’re linked to by local businesses and the Chamber of Commerce and business associations and bar associations. And then the next piece is getting your message out there and optimizing for the AI. And so the AI today that’s important in my part of the business is the SEO AI, or a lot of us are calling it AEO, answer engine optimization. So a lot of the work we’re doing with our clients is answering questions on video, and those videos go on YouTube, and then we also use the video on a blog on the website.  And you can use those videos throughout the internet, Facebook, LinkedIn, Twitter. Very importantly, add a video to your Google Maps every week. So we generally shoot a series of at least a dozen videos with the client every quarter and have them answer questions. Because again, when you’re asking questions of Google or ChatGPT or Claude, “Who’s the best car accident attorney if I was hit in an Uber?” So we literally answer that question, and the attorney will say, “One of the things I’m getting asked all the time now is, who’s the best car accident attorney if I’m hit in an Uber? Do I need a car accident attorney?” And they’ll go on to answer that question, but literally, we put the question in the video.  The question goes on their blog, goes on their website, goes on their Facebook, their Twitter. So it’s a very effective strategy to target the AEO, or the answer engine optimization. And by the way, there’s a couple other pieces that are very important to come up in the AI. So number one is answering questions. Number two is becoming an expert, so getting written up in journals and your bar association, your Chamber of Commerce, whatever industry you’re in, getting on Wikipedias and things like that, and answering questions on Reddit and Quora, which are the answer engine websites. And then the final piece is some technical stuff you can do on your website, as simple as adding frequently asked questions. Most people only have five FAQs on their website. You should have 50 or 100 today in this world of answer engine optimization.  So the first piece in our formula is attracting traffic to the website and getting the brand right. And then the second piece is conversion. And I mentioned things like answering the phone. Super critical today that you answer the phone. And I know that sounds obvious, but Google’s actually tracking how long it takes you to answer the phone when someone clicks off a Google ad or a Google Maps listing. And if it takes more than 15 seconds and three rings, Google’s going to, again, downgrade you for future listings. And it’s not nefarious. There’s nothing negative. It’s just like when people use Google, Google wants them to have a successful experience.  Yeah.  So if they’re looking for a car accident lawyer or a shoe repair or a pizza, if you don’t answer the phone quickly, the next time, they’re going to put you down a little bit lower in the listings. So conversion is a multifaceted program that we help our clients with: answering the phone, answering the phone with empathy, answering the phone with a professional who can handle the call, not somebody who’s a busy trial attorney or a busy paralegal, and they don’t even want to take calls. So you really need a professional who’s trained to convert those opportunities.  And then we’ve also built some software to optimize any missed calls, and we even have a software when people fill out a form on the website, it immediately sends a text to the intake team so you can call them back. Because we’ve all had that experience where you fill out the form on the website, and you wait five minutes, 10 minutes, an hour, a day. Well, by then, you forgot whose form you filled out, and you filled out a couple other forms on other law firms’ websites or other marketing agencies’ or consultants’ websites, right? So very important that we have the software that immediately texts the form information to the intake team.  They can call the person right back. And then the final piece, I talked about five-star operations, and we have several programs to help our clients get more Google reviews and get more referrals from their existing clients and their referral partners. And one of the subtle things that a lot of people don’t do, and this is the easiest, most cost-effective marketing piece, is just sending out a monthly newsletter.  I mean, every business and every law firm and every marketing agency has to have a monthly newsletter. It’s very inexpensive. You can use Mailchimp or Constant Contact and send out some valuable information, some of your community activities, if you’re speaking at the Chamber of Commerce or your bar association, or I’m speaking at an industry conference. And every time I send out a newsletter, I get two or three calls. “Oh, Jay, I was meaning to call you. We want to redo our website.” Or, “Jay, would you be on my podcast?” Thank you for that, Steve. And just being top of mind increases your business opportunities, those referrals. So there’s a number of those programs that we do to help our clients get more five-star Google reviews and more high-value referrals.  That’s fantastic. You’re really very systematic about it. I mean, this is a huge framework, so I don’t know if we can promote it. It’s not going to be easy to promote all parts of it. But I really like the AEO optimization element: answering questions, becoming an expert on Wikipedia, Reddit, Quora, and the FAQs. Is there anything else there in this AEO optimization that may be important?  Well, the first part about answering questions, I can give you a couple clues there. One of the areas to get questions is to monitor the questions you take on a regular basis. And we use an AI called Fathom that records all my phone calls. And it creates a transcript, and I asked another AI, like a Claude or one of the AIs, to read all 200 most recent sales calls and transcribe all of the questions that I answered more than once. And there were several questions that I answered 20, 30 times and several that I answered two, three, four times.  It came up with 269 questions that I get asked on a regular basis on my sales calls, and now we’re systematically answering those questions on videos and blogs and content on our website because we know those are the questions that we get asked on a frequent basis by people who are interested in our products and services. So if you can find the true questions that you’re asked, I often joke that Margaret, the receptionist, you should give her a little clipboard beside her desk, and every question that comes in through the intake department, you want her to write it down and then hand that off to your marketing department and write a blog post.  Because literally, the questions that people are asking about car accidents or divorces or consulting services or marketing blueprints, those are the questions that people are asking Google, ChatGPT, and Claude. So if you proactively collect and answer the questions, that’s very powerful. And then in the expertise area, things you can do like getting in Wikipedia's, which is hard to get. You really have to be a known public figure today to get approved for a Wikipedia. But Grok has its own Grokipedia, and there’s several other pedias out there. Just making sure that you’re properly listed in all of your industry association listings and your local business associations.  When you just take a look at who’s linking to your competitors, you’re going to find a list of 200 websites that link to and list your competitors, and you can get listed in all those places, in most of those places, because there’s multiple chambers of commerce and business associations and bar associations in every region. And that’s true for every business, not just for lawyers. And then the final piece about the five-star operations, the simplest insight there is if you want lots of five-star reviews, you have to run a five-star business. You have to think of yourself like a five-star hotel.  And when you show up at The Ritz or The Four Seasons, which I’m lucky enough to do a couple times a year because I go to lawyer conferences, and those guys don’t fool around. Even as you pull up, they’re like, “Oh, welcome, Mr. Berkowitz.” I’m like, “How do they know that?” Probably because I told them what type of car I was coming in. Or they’ll ask you, “Are you staying here?” And your name is Mr. Berkowitz. And then as soon as the person hands your bags off and they take you to reception, you’re Mr. Berkowitz for the rest of your stay. They know who you are.  They recognize the staff are trained to give you that high level of service. And then when you go over to the concierge, there’s someone whose whole job is to make your visit great and get you fantastic dinner reservations and nurture your whole relationship, get you theater tickets or concert tickets. So if you think of your business as a five-star operation from the first time they call to every conversation, they should know Mr. Berkowitz. They should be able to pull up your file. They should know what the status of your business relationship is or your legal case.  And in fact, we recommend the software I talked about earlier, so they’re proactively sending you updates on your case. You don’t even have to call in. And the number one bar complaint is, “My lawyer doesn’t answer the phone and doesn’t give me updates on the status of my case.” And I think that’s true for every business. So if you’re proactively sending out updates and information to your clients, they’re proactively happy as opposed to reactively trying to chase you down.  Basically, you cannot fake being a good business. You have to be a good business. But it’s good to be reminded of what it takes to be a five-star service-oriented.  Yeah, you’re right. Yeah. Five years ago, you could fake it. Today, you can’t fake it. The Google reviews are omnipresent, and I think in 70 or 80% of businesses. I saw a data point the other day, people look at Google reviews before they work with a company.  Yeah. That is true. That is true. Well, thanks for reminding me. So what drives growth in your marketing agency business?  I think there’s three big chunks of business opportunities for us. The first one, and the best one for everybody, is always referrals. And so I do a lot of hard work to nurture my referral base. As a matter of fact, I’ve even created my own sort of networking group, if you will, of other people who call on the same types of businesses that I do. And I make sure that I reach out to them and have a quick Zoom call. I met with two of them this morning on just a half-hour Zoom call, finding out what’s up in their life, what type of referrals they’re looking for, and asking how I can give, and giving as many referrals as I get.  So building those relationships, we call it know, like, and trust in networking. And constantly building those relationships and then spending time with them at the industry conferences to really put a focus that I think I made a mistake and I ignored that up until the last four or five years. And now I spend more time at a conference on the trade show floor with the other vendors as I do trying to meet the attorneys, because if you build a relationship with a vendor who has 200 clients, you can get 200 referrals. If you build a relationship with a one-off prospect, you can get one.  Maybe he’ll refer you to someone he does business with. But really building those relationships, those referral relationships, has been fruitful for me. And then the second piece is those trade shows. And there’s an expression we use in my mastermind, which is, “Stage time is money time.” And if you can become an expert and develop a book and a presentation and get featured at your industry conference, that’s the best way to attend those conferences. And if you haven’t spoken on stage at your industry conference, I highly recommend it.  There’s about 10 benefits that you don’t even know about, that people reach out to you beforehand, even before the conference, to book you on their podcast or book a meeting with you or introduce you to someone. At the conference itself, there’s often a green room, which is a private area where you can do some business, where the other speakers are, and often the media is also in the green room. So you’ve got access to some of the most influential influencers at the conference itself. And then obviously, after you’re on stage, everyone wants to be your best friend if you do a good job, if your presentation is high value.  Yeah.  So that’s one of the best conference hacks. And then we try and do everything to optimize having a booth and having a presence at the conference or whatever we’re doing there. We often host a party or a dinner as well. And a lot of times, we do that with our vendor friends that I talked about earlier. And it really gives you a chance to stand out at the conference itself.  And then the third piece is marketing. We’ve been very fortunate and successful. We started a webinar series six years ago, and every month for six years, without fail, we’ve done a webinar. SEO for lawyers, pay-per-click for lawyers, social media for lawyers, video for lawyers, and then branching out into things like EOS, the Entrepreneurial Operating System. We do an annual business planning webinar. And thankfully, about two years ago, February, one of those videos took off on YouTube.  Something in the algorithm, it just loved it, and people were watching a long time on this video, and they were watching other videos after they watched this video. And I used to be so proud because I had 2,000 or 3,000 people who watched my webinars, and this one started going to 20,000, 30,000. Today, I believe it’s been viewed 95,000 times. It’s called the Top 10 Hottest Technology Tips for Attorneys, and that one seemed to pull the whole channel with it. So now, on a regular basis, we’ll get 50,000 or 60,000 views each month, and our overall channel’s up to 1,300,000 or 1,400,000 views on YouTube.  So creating high-value content has been a great sort of foundation for us, and then we’ll also market that in several different ways. We send emails: “Hey, please come to our monthly live-streaming event. We’ve got a great panel. We’re going to teach you all about the latest technologies in AI for lawyers.” And then those panel partners will promote the event as well. And then we send the emails in advance to the webinar. We post on our LinkedIn, my personal LinkedIn, company Facebook, Jay’s Facebook, Twitter, company Twitter.  And then after, “Hey, a lot of people said they missed the webinar. They couldn’t get the link to work. Here’s a replay of the webinar.” And then we take snippets from the webinar and put it in our social media. So that and a weekly podcast has been very, very powerful inbound marketing and thought leadership marketing for the firm.  Love it. That’s really cool. You’ve got some good processes, and thanks for sharing. This is interesting, the 10 technology tips. And it’s got a good title for sure, and I’m sure that it’s a good niche as well, and well done doing this. So no business is perfect, of course. What is something that you’re actively trying to figure out in your business?  Well, I’ve been spectacularly unsuccessful at hiring salespeople. And a number of my friends in my mastermind say the best day of their life is when they hire a salesperson who can sell better than them. We have a great sales process, and we have a great sales team, but I haven’t yet found the person who’s a little bit more effective in nurturing and closing the sales. So I definitely have some work to do still in building a sales team.  Yeah. I mean, you’re two times Inc. 5000, so you must be growing fast. And in fact, I saw that you doubled the number of employees in the last couple of years. How do you make sure that the leadership is growing with the number of employees? How are you growing your leaders?  Well, Steve, thank you, because that’s one of my favorite topics. And we’re big proponents of EOS, the Entrepreneurial Operating System, and the book Traction. And by the way, my hot tip to anyone who’s hearing this and is a business owner: don’t read the book Traction first. Read this book, Get a Grip. Because Get a Grip tells you the story of Traction, but it’s told as a story. And if you’re the founder, what EOS calls a visionary, Traction’s more like an operations manual, and that’s for your COO, your chief operating officer. So read Get a Grip, and then we got started three or four years ago self-implementing EOS.  Yeah.  And two and a half years ago, we hired an implementer and did a full-scale EOS, Entrepreneurial Operating System, integration into our business. And that was when we were around 10 or 12 people. And when you’re a small business, five, six, seven employees, all of them can report to the CEO, and we had very hands-on training. And as the business grew and we got to 10 or 12, that’s where you’re supposed to develop leadership specialties.  And obviously, 12 people can’t report to you, and you’re getting busier in sales and marketing and speaking and flying all over the place. So as we built this EOS leadership team, it’s been a real fantastic awakening for me because now there’s people who are very, very competent at what they do. They’re leading each of our departments, and I don’t have to sit in all the seats anymore. I found people who are better than me, smarter than me at what they do to lead each of those teams.  That’s pretty cool. That’s pretty cool. So if someone is running a law firm out there and listening to all that advice and they’d like to learn more, where should they go and where can they connect with you?  Well, the easiest thing is to go to tengoldenrules.com, or I’m Jay Berkowitz on most of the social media because when a new social media comes out, I always grab the name Jay Berkowitz. And probably much to the chagrin of a couple guys who are probably more important than me, Professor Jay Berkowitz and Chiropractor Jay Berkowitz. And if you guys are hearing this, I’m sorry, Dr. Jay Berkowitz, but I’ve got the Twitter and the Facebook and the LinkedIn handle.  Yeah. That’s pretty cool. Actually, I was wondering because this podcast has been running for six years, and I had the recollection that I had a Jay Berkowitz on this show four or five years ago, and I had to make sure that it wasn’t you. So it’s funny that you mentioned this. Yeah. That’s awesome. So this is pretty impressive, not just as a law firm or a law firm owner, but anyone.  I mean, these ideas that, Jay, you shared with us—how to attract people on your website, how to leverage AI and become an expert and create those FAQs and harvest them from your sales conversations, and then how you build a five-star operation so that you actually retain those clients and get them to refer and give you testimonials—that’s very, very valuable stuff. So I recommend all of you to look into implementing some of this stuff or reach out to Jay at one of the Jay Berkowitz handles or on the Ten Golden Rules website.  So, Jay, thank you for coming and sharing your ideas and experiences and frameworks, particularly frameworks. And if you enjoyed listening, then stay tuned because every week I bring a couple of amazing entrepreneurs to this show. So thanks, Jay, for coming, and thank you for listening.  You’re welcome, Steve. Thanks for having me.  Thank you. Important Links: Jay's LinkedIn Jay's website

Naren Arulrajah, CEO of Ekwa Marketing, joins host Don Adeesha to explain why dental ads so often generate attention without generating booked appointments. From the trust gap that cuts ad-driven conversion rates in half, to the real cost comparison between paid ads and organic SEO, this episode breaks down exactly what a practice needs before spending another dollar on ads: a welcoming landing page video, full-face before-and-after photography, and a steady stream of five-star paragraph reviews. Get a free six-hour marketing audit at lessinsurancedependence.com/msm. Book a complimentary Practice Growth Audit with Ekwa. Most dental practices are losing patients online without knowing it. You walk away with a comprehensive online analysis report tailored to your practice, market, and competition. Claim Your Complimentary Practice Growth Audit If you want to improve how your team presents treatment and communicates value to patients, book a complimentary Practice Breakthrough Session with Gary Takacs, one conversation, and a personalized action plan. One conversation with Gary has helped practices recover thousands in unscheduled treatment. Book Your Complimentary Practice Breakthrough Session

Legend of the Guardians was a movie with maybe one of the longest titles of all time. I'm not even going to write it out in this description because it would make it too long; SEO be damned. Planned to watch this movie back when Sam Neil passed away, which now feels like forever ago. Regardless this movie is one of the first movies where Zach Snyder we feel wanted to show he had range. He wanted to say, "I don't just make movies about shirtless men who kick people into holes and super hero movies! I can make movies for kids too."Well he did. And the movie is honestly not that bad. It's maybe a little convoluted at times, but the message is clear: Being a Nazi is bad. The other message we learned from this movie is that having Owl City make a song for a movie about owls is way, way, way too on the nose.Don't forget to join our Discord for movie nights and additional podcast discussions!Check out https://shop.theotherhalfpodcast.com/ to help support the show and get your room some cool art!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

AI is changing the way couples search for wedding professionals, and that means wedding businesses need to think differently about the content they create online.In this episode, I'm joined by Nicole Londono of Lattes for Lunch to break down the relationship between blogging, SEO, and AI optimization (AIO). Nicole explains how AI-powered search is changing online visibility, why couples are searching with more specific and nuanced queries, and what wedding professionals can do to increase their chances of being found and recommended.In this episode, you'll learn:The difference between SEO and AIOHow couples are using AI to searchWhy blogging still matters in the age of AIWhat wedding pros should blog aboutWhy expertise matters more than keywordsHow directories can support visibilityWhy Nicole cautions against copy-and-paste AI contentWhen to update old blog postsHow to make your content more brand-centeredAbout Nicole LondonoWith over a decade of experience, Nicole Londono takes a brand-centered approach to AIO, SEO, and messaging for wedding industry professionals. Through Lattes for Lunch, she helps wedding pros strengthen their online visibility and create businesses that are more easily discovered by their ideal couples.Connect with Nicole:Instagram: https://www.instagram.com/lattesforlunch/Website: lattesforlunch.comFollow I Do Wedding Marketing: Instagram: https://www.instagram.com/idoweddingmarketing/Facebook: https://www.facebook.com/idoweddingmarketingLinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/Threads: https://www.threads.com/@idoweddingmarketing  Looking for more? Find our favorite podcast resources, exclusive savings, and more on the I Do Wedding Marketing Resources page: idoweddingmarketing.com/resources

Most clinic owners think of social media as a branding or engagement tool, but social media profiles are becoming increasingly important for local SEO, Google Business Profile visibility, and AI-powered search. Google is pulling more information from social platforms. AI systems are using social profiles to verify business information and better understand what businesses do. And patients are often checking social media before booking an appointment. In this episode, you'll learn how to optimize your clinic's social media profiles to support local SEO, improve online visibility, and strengthen your presence in AI search results.>> Episode webpage, blog, and show notes: https://propelyourcompany.com/optimize-social-media-profiles-for-local-seo-and-ai-search/Send in your questions. ❤ We'd love to hear from you!Free Live Training:How AI Is Redefining Search for Clinics — and What You Must Do Next

On this episode, Jesse Bendit, Principal at Apax Digital, joins the show to unpack how a private equity firm builds and funds a 30-person internal operating team without letting it become bloated. Learn why a pull model beats a push model for utilization, how staying concentrated in 15 to 20 investments per fund lets a team build real sector depth, and how that depth shows up during diligence, not just after close.Hear why trust—rather than traditional SEO signals—is the new currency of visibility as search moves into LLMs. Plus, learn how to separate genuine AI risk from AI opportunity in a portfolio company, including why seat-based SaaS pricing is losing its power as a value proxy and how deep data and integration advantages can make AI a moat rather than a threat.The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.

What happens when you take the questions everyone asks about marketing and put them in front of someone who actually works in the industry?You get Max's 2 Cents.One question, one conversation, one professional perspective at a time.Timestamps:00:03 - Intro02:20 - The importance of feedback loops in Google Ads campaigns06:50 - Are lead form assets in Google Ads viable for smaller brands?10:22 - How to handle landing pages stuck behind IT provider domains12:16 - What to do if your SEO efforts are blocked by contracts12:34 - What to do if your SEO efforts are blocked by contracts

What happens when you stop just prompting AI and start giving it an operational budget to run a business? In this beta edition of Edge Live, host Josh Kriger sits down with Zach Francis, co-founder of Willo, a no-code, AI-native business operating system.In this hands-on, live-building episode, Josh and Zach tackle a real-world partner problem: creating a free, viral "website roast" and SEO audit tool to help affiliates convert new users. In under fifteen minutes, using Willo's conversational interface, they deploy a functional web application complete with instant SEO scoring, ADA-compliance alt-text checks, custom tone selectors (from professional to "savage"), and automated site-fix capabilities.Discover Zach's bold predictions for the agentic economy, where AI agents act as customers purchasing software and hiring other agents, plus a look at Willo's roadmap for Model Context Protocol (MCP) server integrations, recurring task automation, and embedded CRMs.See what we built live in less than 30 minutes here: https://willo-partners.bywillo.ai/roast_______________

Alex Maldonado reveals a strategy many first-time buyers (and even agents) overlook: using seller and lender credits to help cover closing costs. Alex explains how he helps buyers who have saved for a down payment but are still short on the cash needed to close, and how he structures offers so those credits don't automatically make them less competitive. He also breaks down how he generates leads through targeted marketing, SEO, bilingual content, and AI, and why becoming a better salesperson may be more valuable than simply making more calls. Alex is offering a free marketing audit to a limited number of agents here. If you'd prefer to watch this interview, click here to view on YouTube! Chris Maldonado can be reached at 13239907819. This episode is brought to you by RealGeeks and Courted.io.

In today's episode, I chat with Abundance Party member Lori, who works with sober curious professional millennial women, about finding her footing after leaving government work for private pay. We map out where her networking energy should actually go (functional medicine docs, non-alcoholic bars, other therapists), why a group could pay her more per hour while making the work more affordable, & why she should go all in on Chicago instead of spreading herself thin. We also get into why becoming the therapist AI recommends might matter more than SEO these days.    Sponsored by TherapyNotes®: Looking to switch EHRs? Try TherapyNotes® for 2 months free by using promo code ABUNDANT at therapynotes.com. Need help building and filling your practice? Check out the Abundance Party. For only $345 (or 6 months at $69/mo), you'll get access to on-demand courses, trainings, scripts, templates, plus monthly group calls and 1:1 opportunities: https://www.abundancepracticebuilding.com/party   Still struggling to explain what you do and who you help? My $27 Know Your Niche course helps you get crystal clear on your ideal client so your marketing finally clicks, your referrals improve, and growing your practice feels a whole lot easier: https://www.abundancepracticebuilding.com/niche 

eBay's SEO strategy needs to adapt for AI-driven search. Jordan Koene, CEO and Co-Founder of Previsible and former Head of SEO and Content Development at eBay, explains where he'd focus first. He prioritizes fixing eBay's authority problem by narrowing focus to core categories like collectibles, then optimizing content to win visibility in AI search responses rather than competing to be everything to everyone.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Ruby Powers, Esq. returns to the Immigration Lawyers Toolbox Podcast to talk with John Q. Khosravi, Esq. about running an immigration practice today. They cover why many law firm owners find they are the bottleneck in their own firm, how to build a team culture that actually uses the tech you pay for, and how AI can help lawyers digest long regulations and compare new form versions. They also get into vicarious trauma and resilience, the lasting effects of detention, Federal Tort Claims Act claims, growing processing delays and when mandamus makes sense, USCIS denials without RFEs, and the move toward online filing. Timestamps: 00:00 Opening 00:33 Intro 03:22 New DOS FOIA request form for community members 04:13 Ruby Powers joins the show 04:40 Inside the Denver law firm retreat 07:04 The big lesson: owners are the bottleneck 08:46 Tech stacks and tools firms aren't fully using 10:23 Small tech wins and building a kaizen culture 12:54 Keeping up with sudden policy changes 13:38 Form changes: I-864, I-485, I-539, I-765 14:19 Using AI to read regulations and compare form versions 16:19 AI and confidentiality concerns 17:04 AILA Fall Conference in Atlanta 18:26 AILA Texas chapter fall conference in Santa Fe 19:41 Wellness talk: saunas, steam rooms, and acupuncture 22:15 ILT community page and Constellation Marketing 23:49 Self care in a high-stress practice 24:46 AI and legal marketing: GEO vs. SEO 25:52 Tracking leads and marketing ROI 26:42 Why law firm owners should be on LinkedIn 28:52 Vicarious trauma and vicarious resilience 31:38 The trauma of detention and reentry 35:25 Federal Tort Claims Act claims 36:26 I-130 delays and mandamus 37:42 Immigration court and pending I-130s 38:55 The real cost of detention: habeas and bond 39:33 Voter registration and voting plans 41:33 Naturalization and adjustment delays 42:01 Myth: mandamus leads to retaliation 44:09 USCIS denials without RFEs 45:02 Moving to online filing 49:01 Outro Spotify | iTunes | YouTube Music | YouTube   Get a free website (first 10 sign-ups) and special pricing on marketing for your firm from Constellation Follow eimmigration by Cerenade: Facebook | Instagram | LinkedIn Start your Business Immigration Practice! (US LAWYERS ONLY - SCREENING REQUIRED): E-2 Course EB-1A Course Get the Toolbox Magazine!  Join our community (Lawyers Only) Get Started in Immigration Law! The Marriage/Family-Based Green Card course is for you Our Website: ImmigrationLawyersToolbox.com Not legal advice. Consult with an Attorney. Attorney Advertisement. #podcaster #Lawyer #ImmigrationLawyer #Interview #Immigration #ImmigrationAttorney #USImmigration #ImmigrationLaw #ImmigrationLawyersToolbox

A website was ranking #1 for every single keyword it cared about — and still lost 46% of its traffic. What happened? That's the kind of contradiction my guest Nathan Gotch deals with constantly. Nathan is an SEO entrepreneur, educator, and founder of Rankability, and just published his new book, AI SEO for Dummies (Wiley). He got his start in 2011 with tactics that would make any modern SEO cringe — until a flood of Google manual actions in 2015 became the turning point that pushed him toward sustainable, long-term strategy. In this episode, we get into: ➡️ Why traffic is becoming a broken success metric, even when rankings look perfect ➡️ How Nathan tracks brand visibility across AI platforms by category, not by individual keyword ➡️ Why citations matter more than ever — and how to get cited even from a low-authority domain ➡️ What actually drives the local pack (hint: it's not what most agencies think) ➡️ Why AEO and SEO were never really two different things If you've been trying to figure out what's actually changed about SEO versus what's just a rebrand, this conversation will clear that up fast.

Hairstylist marketing in 2026 isn't about posting more. It's about making it easier for the right clients to find, trust, and choose you. In this episode, we're breaking down what's changing in salon marketing, from Google Business Profiles and hairstylist SEO to client reviews, social media, AI search, and your booking experience. You'll learn where potential clients may be dropping off, why beautiful hair content alone isn't always converting, and the four-part marketing system I'd focus on to build relevance, proof, trust, and a clear path to booking. If your books feel inconsistent, this will help you figure out what may actually be missing before you create another reel. Take our FREE stylist opportunity assessment to find your biggest opportunity in pricing, capacity, client retention, or new clients. Take 50% off 2 months of GlossGenius Premium Plans with code SUCCESSFUL  Be an early adopter and preorder the Integrated Stylist, our 90 day operating system Key Take-aways: 1. More content isn't always the answer. If you're consistently posting but your books aren't reflecting the effort, the problem may not be visibility. Your marketing needs to help a potential client confidently decide that you're the right stylist for them. 2. Marketing in 2026 is about becoming easy to choose. Clients aren't following one neat path from Instagram to your booking page. They're checking Google, reviews, social media, your website, your services, and increasingly AI tools before making a decision. 3. Reduce the distance between discovery and booking. Every unnecessary click, confusing service description, broken link, or missing piece of information creates another opportunity for a potential client to leave. Your booking process should answer their questions and make the next step obvious. 4. Your content needs to explain the decision, not just show the result. A beautiful before-and-after proves you can do hair. Strong marketing explains who the service is for, what problem you're solving, why you made certain choices, and what the client can realistically expect. 5. Your digital presence needs to tell the same story everywhere. Your Instagram bio, Google Business Profile, website, reviews, photos, services, and booking page should consistently communicate what you specialize in, who you help, and where you're located. 6. Reviews are part of your sales process. Recent, specific reviews don't just provide social proof. They give future clients language they can identify with, reduce uncertainty, strengthen local SEO, and show people what it's actually like to sit in your chair. 7. AI is changing hairstylist discovery, but it isn't replacing trust. Clients may use ChatGPT or other AI tools to discover local stylists, but they still verify what they find through Google, social media, websites, and reviews. A clear, consistent digital footprint matters more than trying to game AI search. 8. Every piece of content should have a job. Your content should do at least one of four things: make the right client feel seen, explain your expertise or process, provide proof, or make the next step obvious. 9. Build your marketing around relevance, proof, trust, and path. Make it clear who you help, show evidence that supports what you say, reduce the perceived risk of choosing you, and create an obvious path to booking. 10. Audit the client journey before creating more content. Search for yourself like a new client would. Check your Google profile, Instagram bio, reviews, website, services, and booking flow from your phone. Fix the friction before assuming you need to work harder at social media. Enjoy 15% off our favorite skincare line, Pharmagel with code SSA15 If you prefer video, find us on YouTube For free resources and stylist education, follow along on Instagram

I break down why an established Etsy shop can stop getting sales and audit the listings, shop setup, and activity behind a real example. Learn how to revive a dormant Etsy shop, improve Etsy SEO and product listings, and build a consistent plan for adding new products.  

Does organic marketing really mean slow growth?Absolutely not.In this solo episode of The End in Mind, I'm breaking down one of the biggest misconceptions I keep hearing in marketing: that choosing organic marketing means accepting slow results.Organic marketing simply means you aren't paying for the reach itself. It doesn't mean you can't invest in great content, videography, partnerships, strategy, SEO, or the people helping you build your brand. And it definitely doesn't mean your audience, leads, awareness, or engagement have to grow slowly.I share how I've used organic community-building strategies throughout my career  —  including a campaign that grew an Instagram community from around 18,000 to nearly 500,000 followers in 30 days — and what sustainable organic growth actually looks like beyond going viral.I'm also taking you behind the scenes of my work as a Fractional CMO and sharing how understanding a company's values, improving its digital foundation, building local partnerships, and creating a community-driven campaign can generate momentum without relying entirely on paid advertising.Because organic marketing isn't just about posting content.It's about relationships, community, brand alignment, visibility, and giving people a reason to genuinely care about what you're building.If your organic marketing isn't creating awareness, engagement, leads, or movement, it may be time to look at the strategy; not assume organic growth is supposed to be slow.If you want help with your organic marketing, Instagram strategy, or community-building approach, DM me “ORGANIC” on Instagram and let's chat.Connect with me:- Instagram: @meraki_media_management- Facebook: https://www.facebook.com/GetSocialwithMeraki- YouTube: https://www.youtube.com/@meraki_media_management- TikTok: @meraki_media_management- Website: https://www.merakimediamanagement.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Everyone wants to know how to show up in AI search. But what happens when the website you're sending people to is slow, difficult to use, or hard for crawlers to access?In Part 1 of this conversation, Crystal Waddell sits down with Ryan Erwin, director of SEO and AEO at VaynerMedia, to talk about the foundational work that gets overlooked when everyone's chasing the next big thing.Ryan has spent 16 years hearing that SEO is dead. His reaction now? Bring it on.From page speed and image optimization to accessibility and experimentation, we explore why getting the basics right still deserves your attention, even as search keeps changing.

This week on Bad Dads Film Review, Sidey, Dan, Reegs and Cris kick off Dan week with Bong Joon-ho's 2003 South Korean crime thriller Memories of Murder, a bleak, funny and deeply unsettling film inspired by the real Hwaseong serial murders.The film takes us to rural South Korea in the late 1980s, where a local police squad is completely unprepared for a serial-killer investigation. The opening crime scene says it all: a body in a drainage ditch, farmers and kids wandering around, clothes being handled, evidence being trampled, and the one useful footprint destroyed by a tractor. From there, the dads follow a case built on hunches, violence, false confessions and the painful absence of proper forensic tools.At the centre is Detective Park, played by Song Kang-ho, who believes he can spot guilt by looking into someone's eyes. He clashes with Detective Seo from Seoul, who arrives with more method and a belief in evidence, but the longer the case goes on, the more the film shows how easily procedure can collapse into obsession. Park starts as the thug with the hunches, Seo starts as the rational outsider, and by the end those roles have become horribly unstable.The dads dig into the police culture that Bong presents almost as black comedy: suspects beaten into saying what officers want to hear, tape recorders paused so confessions can be corrected, footprints fabricated, and vulnerable people dragged into the woods and threatened. It is often absurdly funny in the moment, but the joke curdles because the consequences are catastrophic. People are brutalised, leads are lost, evidence is ruined, and the killer keeps going.They also talk through the killer's ritual: rainy nights, women in red, a particular binding method, underwear over the head, and a recurring radio song request that becomes one of the investigation's key clues. The female officer is the one who pieces together the song pattern, despite being ignored and patronised by the men around her, which makes her one of the few genuinely competent figures in the film.As the case develops, the film keeps swerving between tension and farce. There is the traumatised survivor who remembers the killer's soft hands, the suspect in women's underwear who turns out to be guilty of something much less murderous but still deeply awkward, and the quiet factory worker who seems to fit too many pieces of the puzzle while still leaving the police without proof. The dads especially focus on the way Bong refuses to turn the film into a satisfying puzzle-box mystery. The point is not just who did it, but what happens when the people chasing him are violent, panicked and under-equipped.The ending leaves a mark. Years later, Park returns to the original site and learns that an ordinary-looking man had recently visited and said he had done something there long ago. The killer, if that is who it was, looked completely normal. Park's final stare into the camera becomes the film's last accusation: at the killer, at the failed system, and maybe at the audience too.Verdicts are broadly warm but mixed around the edges. Dan admires the direction and performances but does not rank it among his favourite Korean films. Cris finds the tonal shifts confusing and thinks the film is too long. Sidey thinks it drags a little and shows Bong still refining his craft, but he enjoys it and gives it a strong recommend. Everyone recognises the power of a film that turns a serial-killer story into something stranger and more troubling: a blackly comic study of incompetence, brutality and unresolved guilt.You can now text us anonymously to leave feedback, suggest future content or simply hurl abuse at us. We'll read out any texts we receive on the show. Click here to try it out!We love to hear from our listeners! By which I mean we tolerate it. If it hasn't been completely destroyed yet you can usually find us on twitter @dads_film, on Facebook Bad Dads Film Review, on email at baddadsjsy@gmail.com or on our website baddadsfilm.com. Until next time, we remain... Bad Dads

Agentic commerce is changing not only where consumers shop, but who may be doing the shopping for them. As AI agents take on more of the discovery, comparison, and purchasing process, brands and retailers need to rethink how products are found and understood by both people and machines. In this episode, Liz Sertl chats with Kristen Rodgers, Director of Brand, Retail, Marketing and Advertising, and Sports Tech at Plug and Play. Kristen explains what agentic commerce means, how shopping has progressed from e-commerce to mobile commerce, social commerce, and now AI-assisted purchasing, and why consumers may be more willing to hand routine purchases over to an agent than emotional purchases that require more consideration. She also explains why brands need machine-readable product information as more consumers use tools such as ChatGPT, Perplexity, Claude, and Gemini for product discovery. The conversation also covers the shift from search engine optimization to generative engine optimization, or GEO, and how longer, more contextual AI prompts give brands new information about what consumers want. Kristen shares how AI storefronts could change product search on brand and retailer websites, why businesses still want to own the purchase and post-purchase experience, and how sports organizations are using technology to support the fan journey before, during, and after an event. She also discusses digital twins and synthetic data as tools for testing how audience segments may respond to marketing, product, and business decisions, along with the AI tools she uses in her own work.   In this episode, you'll learn: How agentic commerce shifts shopping from consumers searching for products themselves to AI agents helping discover, compare, and potentially purchase products on their behalf Why machine-readable product data and generative engine optimization are becoming more relevant as shoppers use AI tools for product discovery and recommendations How AI storefronts, digital twins, and synthetic data can help brands, retailers, and sports organizations better understand customer and fan needs and create more relevant experiences   Things to listen for: (00:00) Introducing Next Level Supply Chain (00:53) Kristen's background and her role at Plug and Play (03:09) How sports tech connects player performance, fan experiences, and stadium technology (04:12) How commerce moved from e-commerce to mobile, social, and agentic commerce (05:45) What agentic commerce is and how AI agents can shop on a consumer's behalf (07:29) The difference between functional and emotional purchases (09:20) Why brands and retailers need machine-readable product information (10:00) The shift from SEO to generative engine optimization (11:58) How AI storefronts could change product search and discovery (16:23) How sports organizations are thinking about the full fan journey (18:52) How digital twins and synthetic data can support audience research and decision-making (21:19) Consumer expectations around data and relevant experiences (22:32) Kristen's favorite technology (24:20) Why Kristen wants to learn more about vibe coding and building her own AI agent     Connect with GS1 US: Our website - www.gs1us.orgGS1 US on LinkedIn Connect with the guest: Kristen Rodgers on LinkedInVisit Plug and Play at https://www.plugandplaytechcenter.com/   

eBay's SEO strategy needs to adapt for AI-driven search. Jordan Koene, CEO and Co-Founder of Previsible and former Head of SEO and Content Development at eBay, explains where he'd focus first. He prioritizes fixing eBay's authority problem by narrowing focus to core categories like collectibles, then optimizing content to win visibility in AI search responses rather than competing to be everything to everyone.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Get a copy of our AI Guide For Contractors and learn the 4 highest leverage AI workflows for trades businesses: https://trybta.com/DL292Get Grant's free Claude skills for your business here: https://skillmatch.zite.so/Most contractors are drowning in AI options.New tools every week. New features buried inside the tools you already pay for. No clear answer on which ones are worth your time.Grant Fuellenbach implements project management systems for contracting companies at GoFirst Consulting, and he uses AI to do it faster. He also hosts the Beyond the Bid podcast.So we asked him a simple question: what should a contractor actually be using right now?His answer was three tools, and two of them are free.Grant walks us through NotebookLM (he calls it the underserved GOAT), Prompt Cowboy, and Claude Cowork. Then he actually walks through the work, with examples: a company brain built from SOPs and training videos, an estimate pulled together from a photo and a few measurements, and an SEO audit that runs on a schedule without him touching it.If you have ever lost a night to an AI rabbit hole and come out with nothing, start here.Find Grant on LinkedIn: https://www.linkedin.com/in/grantfuellenbach or reach him at grant@gofirstconsulting.com.To learn more about Breakthrough Academy, click here: https://trybta.com/EP29200:00-Intro01:49-AI in Contracting & Workflows10:01-NotebookLM & Second Brain21:59-Prompt Cowboy & Efficiency25:50-Claude Co-Work & Automations31:23-Demo of NotebookLM38:45-Final Recommendations

AI is changing the way chiropractic practices can operate, but simply opening ChatGPT and asking a few questions isn't enough.In this episode of the Chiropractic Deep Dive, we unpack strategies shared by Dr. Noel Lloyd and Dr. George Birnbach for turning AI into a powerful tool for the business side of your practice.Inside the episode, you'll discover:Why chiropractors should stop treating AI like a Google search barHow to build an AI knowledge library around your own philosophy, systems, and communication styleThe “Spice Girls question” that can dramatically improve your AI promptsHow AI can help create SOPs, manuals, marketing systems, and staff training resourcesHow to use KPMs, KPIs, and KPAs to create more actionable systemsHow to have AI interview you when you don't know what information it needsWays AI can audit your website and uncover opportunities for stronger SEO and AI visibilityHow AI can help evaluate front desk phone calls against your established standardsWhy dedicated AI project folders can save time and improve consistencyThe potential role of AI receptionists as the technology continues to developImportant considerations around patient privacy, medical information, advertising claims, and responsible AI useThe biggest shift is simple: stop asking AI to complete random tasks and start managing it toward clearly defined outcomes.The practices that learn how to properly train, organize, and manage these tools will be positioned to use AI for greater efficiency while keeping their human energy focused where it matters most: serving patients and building relationships.Ready to Take the Next Step?Book a Free Call with Dr. George BirnbachWant to explore how AI, better systems, and smarter strategies could help your chiropractic practice grow? Book a free call with Dr. Birnbach to discuss your practice and identify opportunities to improve efficiency and scale: https://myfivestar.com/book-consultation/Join Us Live in Dallas | November 14–15Join Five Star Management for two days of live chiropractic practice-building training in Dallas, Texas. Learn strategies for generating more new patients and building a profitable Win-Win Associate practice designed for greater growth and freedom: https://myfivestar.com/events/win-win-associates-new-patient-generation/Subscribe to The Successful Chiro PodcastSubscribe so you never miss another Chiropractic Deep Dive and get more strategies to help you build a stronger, more profitable chiropractic practice.Note: This episode was created using AI-generated voices.

Every week, Pastor Keith Foskey and his wife Jennifer tackle questions from around the world on theology, ministry, culture, and the Bible, while interacting live with viewers in the chat. From serious doctrine to fun conversation, Your Calvinist Live is a place for thoughtful discussion, biblical insight, and a few laughs along the way. Join us live and be part of the conversation!Questions and Timestamps:Was Paul the one caught up to heaven in 2 Corinthians?  51:30What should Christians think about Christian Nationalism and theonomy?  57:37Are Greek and Hebrew interlinears useful for laypeople? 1:07:00Why did Jesus have to leave for the Holy Spirit to come? 1:11:00Does Left Behind accurately represent premillennialism? 1:13:40Is full preterism a damnable heresy? 1:18:52When does prepping become a lack of faith in God? 1:24:10How should Christians respond when family dismisses the needs of autistic children? 1:30:07Septuagint, Masoretic Text & the KJV 1:41:02Baptism in/of the Holy Spirit 1:49:44The First Resurrection in Revelation 20  1:58:50Does God Change His Mind?  2:01:00What falls under the Regulative Principle of Worship? 2:06:00Support the Show: http://www.buymeacoffee.com/Yourcalvinisthtto://www.page50.com/yourcalvinistPage50 is a Marketing Company that is committed to helping you build your brand with truth, goodness, and beauty. They do web design, videography, SEO, content creation, branding, and consulting. And for a limited time, you can get a free website audit, which can help you discover how your website is performing and what you can do to improve it. Just go to page50.com/yourcalvinist to get started.https://www.TinyBibles.comYou can get the smallest Bible available on the market, which can be used for all kinds of purposes, by visiting TinyBibles.com and when you buy, use the coupon code KEITH for a discount.Love Coffee? Want the Best? Get a free bag of Squirrelly Joe's Coffee by clicking on this link: https://www.Squirrellyjoes.com/yourcalvinistor use coupon code "Keith" for 20% off anything in the storeDominion Wealth Strategies Visit them at https://www.dominionwealthstrategists.comhttp://www.Reformed.Moneyand let them know we sent you! https://www.HighCallingFitness.comHealth, training, and nutrition coaching all delivered to you online by confessionally reformed bodybuilders and strength athletes.Visit us at https://www.KeithFoskey.comIf you need a great website, check out https://www.fellowshipstudios.com

A Tale of Two Cities by Charles Dickens Book 1 chapter 1 "The Period" narrated by Isaac BirchallSubscribe on YT or Join the Book Club on KO-FI and support me as an independent creator :D⁠https://ko-fi.com/theessentialreads⁠⁠https://www.youtube.com/channel/UCfOFfvo05ElM96CmfsGsu3g/joinPodcast Link: ⁠https://open.spotify.com/show/13b1qP3WhCWxam9yc49vIF?si=4e279ef4f5f143a0⁠Summary:“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way—in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.” One of the most iconic opening lines in literature sets the scene of one of the most read novels in the world. Charles Dickens tells his readers about what is happening in both England and France, where this novel is set. France is less spiritual than England and has been making and spending a lot of money. There are rumblings of revolution on the horizon. England is out of order. There are robberies and burglaries taking place all over the country, even in the capital. The Lord Mayor of London was even robbed, and the Jails (gaols) are riotous. The Hangman is very busy punishing all ne'er-do-wells. SEO stuff I don't want to do. Charles Dickens' novel A Tale of Two Cities is one of the most sold books on the planet with over 200 million copies having been sold world wide. It is the most famous of Dickens' works and set in the bloody and violent French revolution. It blends the great history of the French revolution with the tale of a family. Raising enduring themes of imprisonment, injustice, social anarchy, resurrection, and the renunciation that fosters renewal, there is a reason that this novel has stood the test of time and has been enjoyed by readers all across the globe in many different languages.

What Business Problem Can Marketing Help Solve? Strategy, Leadership & Execution Marketing can be executed well and still fail to solve the business problem you are actually experiencing.In Part 1 of this 11-part series, Jennifer Denney, founder of Elevated Marketing Solutions, breaks down the strategy, leadership, and execution problems that can make marketing feel disconnected, inconsistent, or ineffective. If your marketing feels like a collection of SEO, social media, ads, email, website updates, and content without a clear reason behind them, the problem may not be the tactics. It may be that there is no clear strategy connecting those activities to what the business is trying to accomplish.Jennifer talks through questions business owners and marketing leaders should be asking, including why every marketing vendor seems to recommend something different, why businesses end up with too many marketing ideas and no priorities, what happens when no one truly owns marketing, and how to know when changes in the market require changes in your marketing strategy.The goal of this series is to help business owners and marketers speak the same language. Instead of starting with, “What marketing tactic should we buy?” start with, “What business problem are we actually trying to solve?” This is Part 1 of our What Business Problem Can Marketing Help Solve? series.The complete guide covers Strategy, Leadership & Execution, Visibility & Awareness, Positioning & Messaging, Trust & Credibility, Website & Conversion, Sales & Lead Quality, Customer Experience & Operations, Retention & Referrals, Content & Education, Measurement & Analytics, and Business Growth.Read the full guide and explore all of the business problems marketing may be able to help solve:https://elevatedmarketing.solutions/what-is-wrong-in-my-business-that-marketing-might-be-able-to-help-solve/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this episode of The Art of Franchise Marketing, Michael Hartel, Founder and CEO of Cabinet IQ, shares the marketing, operational, and strategic insights behind the company's growth. Michael discusses the foundational work required to build a scalable franchise system, from strengthening onboarding and support processes to developing a consistent brand and evolving the company's marketing strategy. He also explores Cabinet IQ's rebranding journey, the role of customer research and emotional storytelling, and how the company has adapted its digital marketing approach as acquisition costs and consumer behavior have changed.Michael also provides a detailed look at how Cabinet IQ balances centralized marketing support with local franchisee-driven efforts. He explains the importance of grassroots relationship building, market-specific marketing strategies, SEO, influencer marketing, Pinterest, and testing emerging channels to identify what works in individual markets. 

Episode avec Yann Gourvennec de Visionary Marketing À l'ère des IA génératives, le parcours client est en pleine mutation. Les moteurs de réponse IA, tels que ChatGPT et Google AI Overviews, captent désormais une part croissante des recherches, laissant les sites web traditionnels en arrière-plan. Face à cette transformation, une question cruciale se pose : votre site web a-t-il encore un rôle à jouer dans votre stratégie digitale de 2027 ?Ce webinar vous offre une analyse approfondie des défis actuels et futurs, en vous guidant à travers des stratégies concrètes pour adapter votre présence digitale. Découvrez comment expliquer la chute du trafic organique, malgré un contenu de qualité, et comment les IA modifient les règles du SEO classique. Faut-il continuer à optimiser pour Google, ou est-il temps d'adopter une approche GEO et AEO pour être cité par les IA génératives ?Notre approche se distingue par son expertise en transformation numérique et stratégie digitale. Nous vous proposons une grille de lecture claire pour décider si vous devez maintenir, transformer ou même abandonner votre site web. Avec des intervenants experts comme Yann Gourvennec et Frédéric Canevet, vous bénéficierez d'un éclairage unique sur les arbitrages stratégiques et budgétaires à prévoir pour 2027. Le constat (15 min) : Analyse des chiffres clés sur la baisse du trafic organique et l'essor des réponses IA. Le débat (30 min) : Confrontation des scénarios possibles pour l'avenir de votre site web. Plan d'action et questions (15 min) : Trois actions concrètes à mettre en œuvre dès maintenant. Les marketeurs et dirigeants de PME, ETI et grandes entreprises sont invités à s'inscrire pour découvrir comment anticiper les évolutions digitales et maintenir leur compétitivité. Ne manquez pas cette opportunité de transformer votre stratégie digitale et d'intégrer les technologies de demain dès aujourd'hui. 

Is your creative saying the same thing over and over? We can help you build a messaging strategy that scales your paid media. Talk to us at: https://www.tiereleven.com/applyYour creative team is producing more ads than ever. So why does every one of them say the same thing? Most brands skip the one step that decides what their creative actually says, and then pay for that mistake with every new dollar they spend.On today's show, I'm breaking down a real conversation with the VP of marketing at a $40 million disability benefits advocacy brand. They've had two agencies in two years, no messaging strategy, and 80% of their leads are from affiliates, mostly from just one.I'll show you the five-step messaging engine we used to fix it, from extracting real customer language to building nine content pillars and reading every script aloud before production. If your ad account looks like 30 ads with one message, this episode shows how to restructure your messaging framework effectively. In this episode:- Why most brands skip the messaging step and go straight to ad production- The danger of relying on affiliates for most of your lead generation- Why paid traffic beats SEO and AEO for fast, predictable growth- How Meta Andromeda rewards distinct messages over ad variations- How to run a messaging extraction call with sales and customer service teams- How to build content pillars with emotional, functional, and authority layers- Why reading ad scripts aloud catches weak ideas before they cost you money- The 30-day timeline for launching a full creative diversification strategyMentioned in the Episode: Breakthrough Advertising by Eugene Schwartz: https://breakthroughadvertisingbook.com/breakthrough-advertising/ Marketing School Podcast: https://marketingschool.io/ Watch the Episode on YouTube: https://perpetualtraffic.com/youtube Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/

Cody Schneider joins Eric Siu to walk through how he builds AI marketing workflows: customer research to ad scripts and voice tracks, LinkedIn engagement to outreach, and a LinkedIn article to a live Google ranking check. We also cover the infrastructure, brand checks and testing process behind the work. The 250,000 monthly LinkedIn DMs mentioned in the conversation are a Nick Abraham example Cody cites. The live demo shows leads and a sequence prepared, not messages sent. The ad videos were still rendering at the end. The ranking and client performance figures are examples from the conversation, not guaranteed results. Chapters 00:00 11,000 ads: volume and brand checks 00:19 Ad workflow: research, scripts and voice tracks 09:24 LinkedIn outreach: targeting, offers and scale 20:23 SEO workflow: write, publish and check the ranking 26:11 The infrastructure behind all three workflows 32:27 Test ad creative and improve what works 34:31 Build, measure and next steps How to Connect IG: / ericosiu X: / ericosiu

Search optimization terminology is splintering into competing acronyms. Jordan Koene, CEO and Co-Founder of Previsible, previously led SEO and content strategy at eBay and served as CEO of Searchmetrics before building a practice that prepares enterprise brands for AI-driven discovery. He and the host debate which term survives the next five years: SEO, GEO, or AEO. Koene argues SEO endures because search behavior persists even as the underlying engines shift from Google to LLMs, while the host draws a sharper line between optimizing for traditional search engines and engineering content for AI answer consumption.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.