Podcasts about SEO

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    Best podcasts about SEO

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    Latest podcast episodes about SEO

    Crush the Rush
    582 - Turn Your Podcast into a Revenue Engine: Funnels, Systems, and Strategy - A Brainstorming Session with Kylee Chandler

    Crush the Rush

    Play Episode Listen Later Oct 29, 2025 44:13


    What does it look like to make your podcast the cornerstone of your business instead of an afterthought? Today, I'm sitting down with Kylee Chandler—podcast strategist, growth expert, and creator of the Podcast Growth Toolkit. Kylee has spent nearly a decade helping shows like Online Marketing Made Easy with Amy Porterfield and Don't Keep Your Day Job with Kathy Heller grow to millions of downloads. She knows what it takes to build a show that doesn't just get listens—it builds a business. We talk about what it really means to build a life-first business around your podcast, why the “saturated podcast market” is a total myth, and how to turn your episodes into lead-generating, revenue-driving systems. Kylee shares the method she uses to create podcast-first funnels, how she's built her own show from the ground up, and what trends to watch for in 2026. Whether you're launching your first show or ready to grow strategically, this conversation will help you rethink what's possible when you lead with connection, consistency, and purpose. Today you'll hear:02:05 – How Kylee and I define a “life-first business” and what it looks like in practice04:40 – The boundaries and structure that helped Kylee build her business from day one07:15 – Why the podcasting space isn't too crowded—and what the numbers really say09:20 – When a podcast becomes more than just content: the connection that drives growth12:10 – How networking through your show can create unexpected relationships and opportunities15:00 – What it actually looks like to build a business without relying on social media18:25 – The system I use to turn one podcast episode into 17+ pieces of content every week19:58 – Inside Kylee's Podcast-First Funnel and how to repurpose your top-performing episodes23:40 – 2026 podcast trends: bundles, newsletters, SEO, and authenticity over automation27:20 – How “hand-raise” emails are creating real engagement and personal connection30:05 – Why monetizing your own offers is the new wave of podcast growth32:00 – The one mistake new podcasters make and how to avoid it33:15 – Why batching content creates better flow and more profitable episodes35:00 – The business tools we both swear by for organization and growth36:50 – How motherhood shapes our approach to entrepreneurship and freedom CONNECT WITH KYLEE:Website: Www.podcastmarketinghub.comInstagram: @kyleejchandlerFREE Resources:Podcast Project Management Training: podcastmarketinghub.com/hollyPodcast Growth Toolkit: http://www.podcastmarketinghub.com/toolkit  

    Analytic Dreamz: Notorious Mass Effect
    "MYRIAD CELESTIA TRAILER - "EXOTALE: SCENE 8" | HONKAI: STAR RAIL"

    Analytic Dreamz: Notorious Mass Effect

    Play Episode Listen Later Oct 29, 2025 9:18


    Linktree: ⁠https://linktr.ee/Analytic⁠Join The Normandy For Additional Bonus Audio And Visual Content For All Things Nme+! Join Here: ⁠https://ow.ly/msoH50WCu0K⁠In this segment of Notorious Mass Effect, Analytic Dreamz delivers an in-depth reaction to the latest Honkai: Star Rail Myriad Celestia Trailer — "Exotale: Scene 8." Dive into the cosmic revelations as Kafka and Silver Wolf unpack alternate destinies for the Astral Express, pondering paths not taken amid the looming Finality of Amphoreus. Analytic Dreamz breaks down Silver Wolf's poignant care for the ailing Firefly in her medical tube, tying it to Penacony's unresolved tragedy and hints of an impending cure in version 3.8 leaks.Explore the Erudition, Remembrance, and Destruction paths: why Amphoreus emerges as the safest trailblazing route, evading horrors like Herta's Third Emperor clash, Welt's showdown with Zephryo, or the Express's doomed encounter with Cipher. Analytic Dreamz analyzes the trailer's lore bombs—split choices from a mysterious woman's warning, multiverse what-ifs, and Iron Tomb's shadow—revealing how they reshape the game's universe and foreshadow epic confrontations.Perfect for Honkai: Star Rail fans craving trailer breakdowns, story theories, and SEO-optimized insights into Hoyoverse's narrative mastery. Uncover missed details like Blade's subtle nods and Kafka's manipulative whispers that could redefine Trailblazer arcs. Join Analytic Dreamz for this essential Honkai Star Rail reaction, blending excitement with analytical depth to fuel your next gacha pull. Support this podcast at — https://redcircle.com/analytic-dreamz-notorious-mass-effect/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

    The Simple and Smart SEO Show
    AI Search, Shopify & the New Rules of SEO with Garrett Sussman (Part 1)

    The Simple and Smart SEO Show

    Play Episode Listen Later Oct 29, 2025 28:31 Transcription Available


    In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Garrett Sussman, Director of Marketing at iPullRank, to unpack how AI is transforming SEO, e-commerce, and online visibility. From the recently announced Shopify + OpenAI partnership to the rise of product recommendations in ChatGPT, this conversation explores what business owners need to know to stay competitive online. Learn why traditional keyword-focused strategies are losing relevance and how to adapt using topical content, brand authority, and omnichannel visibility. Key Takeaways:AI is Reshaping E-commerce Search: ChatGPT and Shopify's partnership hints at future product recommendation features, and small businesses can already submit merchant feeds to get listed.Keyword Optimization is Changing: Focus on topics and customer intent over traditional keyword volume.Visibility Requires Omnichannel Strategy: Your brand needs to show up across platforms like Google, Reddit, Amazon, and listicles to be included in AI-generated outputs.Google is Still King: Optimizing for Google often benefits visibility in other AI platforms too.Listener Action Items:Submit Your Merchant Feed: If you're on Shopify, fill out the early access form for LLM/AI product recommendations.Diversify Content Presence: Create short, specific articles around key topics instead of just long-form content.Build a Brand Resume: Ensure your business is represented accurately across Reddit, social media, Amazon, and more.Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You're not alone. That's why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let's make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You're not alone. That's why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let's make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

    Strawberry Letter
    Travel: He's a travel entrepreneur who challenges negative perceptions of Colombia, Cuba, and Brazil.

    Strawberry Letter

    Play Episode Listen Later Oct 28, 2025 28:10 Transcription Available


    The Food Blogger Pro Podcast
    Scaling a Team and Reaching 2 Million Monthly Pageviews with Isabel Orozco-Moore from Isabel Eats

    The Food Blogger Pro Podcast

    Play Episode Listen Later Oct 28, 2025 66:01


    Embracing slow and steady growth, scaling a food blog without losing joy or balance, and hiring team members with Isabel Orozco-Moore from Isabel Eats. ----- Welcome to episode 542 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Isabel Orozco-Moore. Scaling a Team and Reaching 2 Million Monthly Pageviews In this episode, we're welcoming back Isabel Orozco-Moore from Isabel Eats, who first joined us on the podcast back in 2019, just after she had narrowed her niche to Mexican recipes. Since then, she's grown her blog from 650,000 to over 2 million monthly pageviews and grown her team to 3 full-time employees (including her husband!) and several contractors. Isabel shares how she's built a sustainable business by focusing on slow, intentional growth, smart hiring, and maintaining joy in her work. Bjork and Isabel chat about how she avoids the comparison trap, what it's like working with her husband, and how she uses tools like Airtable to stay organized while managing a growing team. Isabel also gives us a peek into her upcoming cookbook project (coming spring 2027!) and shares what it really takes to scale a business while still loving what you do. Three episode takeaways: How Isabel balances making, managing, and scaling — Even as her traffic and team have grown, Isabel has stayed connected to the creative side of her business by focusing on what she loves most — developing recipes in her niche and creating videos — not managing a team. Systems and support are game changers — Hiring strategically, using tools like Airtable, and taking advantage of Raptive's SEO support have helped Isabel delegate tasks, stay organized, and focus on the creative work she loves. Balance fuels longevity — From setting boundaries around her work to prioritize family time to avoiding comparison, Isabel shares how finding balance has kept her passionate, efficient, and motivated. Resources: Isabel Eats The Freedom of a Niche with Isabel Orozco-Moore The Future of Wanting (in an age of A.I.) Slow Productivity Toggl Focus Things App How to Get Things Done, Stay Focused and Be More Productive with Dr. Cal Newport Asana Airtable Buy Back Your Time Slack Semrush Pinch of Yum Email Crush Diversifying Income Series: Monetizing Your Email List with Matt Molen Email Marketing for Bloggers with Matt Molen WisprFlow Grammarly Raptive Tastes Better from Scratch Follow Isabel on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    Best of The Steve Harvey Morning Show
    Travel: He's a travel entrepreneur who challenges negative perceptions of Colombia, Cuba, and Brazil.

    Best of The Steve Harvey Morning Show

    Play Episode Listen Later Oct 28, 2025 28:10 Transcription Available


    The Remarkable CEO for Chiropractors
    329 - How to Turn Content into Patients with a Five-Pillar Marketing System

    The Remarkable CEO for Chiropractors

    Play Episode Listen Later Oct 28, 2025 40:50


    How do you turn local attention into steady new patients without gambling on the latest ad hack? Dr. Pete sits down with Dr. Nick Silveri, founder of LVRG Media, to break down a comprehensive growth system built on StoryBrand websites, consistent content, advanced SEO, Google Business Profile wins, and paid traffic that targets intent. You'll hear how a practicing DC scaled his own clinic past seven figures, why brand authority now matters for AI and search, and the simple “hit record, type the words” workflow that keeps your message showing up where people look for care.In this episode you will:Learn the five-pillar marketing system plus website that drives qualified patient acquisition.See why consistent content outperforms one-trick campaigns for local growth.Understand how StoryBrand clarifies your message for pediatrics, sports, or any niche.Discover how Google Business Profile and reviews fuel Map Pack visibility and calls.Get a simple plan to capture demand with SEO, Google Ads, and Meta retargeting. Episode Highlights01:31 – Learn how Dr. Nick Silveri turned his own clinic experience into a marketing system built for chiropractors.02:40 – Discover why most doctors struggle with content consistency—and how strategy fixes it.03:46 – Hear the story behind LVRG Media and the gap it fills for “done-with-you” content marketing.04:38 – Find out what makes a true marketing system: a StoryBrand website plus five powerful pillars.05:13 – Learn how to attract qualified new patients with Google Ads, Meta Ads, SEO, and content that converts.06:15 – See why StoryBrand messaging works across niches—from pediatrics to sports—and how to tailor your story.07:01 – Explore how content, SEO, and Google Business Profile optimization build a trusted local brand.07:36 – Discover the key to dominating local search by showing up paid, organic, and in the Map Pack.09:00 – Understand how a boutique agency approach builds long-term marketing momentum for clinics.10:43 – Learn why sustainable growth comes from consistency, not quick marketing hacks.11:23 – Discover why fresh, ongoing content keeps your website relevant and ranking with Google.12:23 – Hear how to think like your own media channel and keep patients tuned in to your message.15:12 – Learn how AI and search are shifting toward authority, brand visibility, and real expertise.17:40 – See why sharing valuable local content builds trust and drives patient flow year after year.20:19 – Get insight into the 50-minute strategy call: what's included, how it helps, and how to book it.23:19 - Dr. Kevin sits down with Success Partner Dr. Josiah Fitzsimmons of Lucro to talk about how chiropractors can scale their practices with better financial insights. learn how weekly bookkeeping, clear monthly reports, and expert coaching reveal where to invest and how to spot growth opportunities. Discover the strategies that maximize profitability while creating long-term sustainability in your practice. Resources MentionedTo learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceoReady to fill your schedule with qualified new patients? Book your free strategy session with Dr. Nick and receive Alex Hormozi's $100M Money Models as a gift to help you level up your clinic marketing. Fill out the form at https://contentintopatients.com/ and mention you heard this on the TRP Podcast. Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

    Healthy Mind, Healthy Life
    Anger Intelligence: Turn Reactivity into Repair in Relationships & Parenting with Davina Hehn

    Healthy Mind, Healthy Life

    Play Episode Listen Later Oct 28, 2025 42:33


    On Healthy Mind, Healthy Life, host Avik and mental health coach Davina Hehn cut through the fluff on anger. You'll learn how to read anger as data (not a defect), use nervous-system tools in the moment, and practice micro-repairs that rebuild trust at home and at work. Practical scripts, time-bound pauses, thought-stopping, and collaboration strategies make this a clear playbook for conflict without collateral damage. About the guest  : Davina Hehn is a trained therapist turned mental health coach. She helps people advocate for themselves without causing harm, regulate their nervous systems, and parent with accountability and repair. Key takeaways  : Anger is a pointer, not a personality flaw; it flags crossed boundaries, unmet needs, or perceived injustice. Do hourly micro-check-ins (jaw, heart rate, “cold-to-hot” scale) to catch activation early. Use a 30-second reset: notice body cues, name the need, choose a response over a reaction. Radical self-responsibility means holding multiple truths: “What I felt was valid; what I did wasn't helpful.” In-the-moment regulation: breathe with longer exhales; hum or lightly pinch fingertips for bilateral input; stay present. Create time-bound pauses: “I'm activated. I need 5 minutes. I'll come back.” Agree on a neutral cue word as a couple or family. Repair with consent and specifics: ask to revisit, share each perspective, name what you'll do differently next time. Aftercare matters: stop rumination with thought-stopping (visual stop sign) to complete the stress cycle. Prevention beats penance: set realistic timelines for behavior change; consistency rebuilds trust. Litmus test for action: channel anger into changes within your control; avoid rushing to act while still highly activated.SEO: anger intelligence, repair over rupture, parenting repair, conflict scripts, nervous system tools, relationship communication. How to connect with the guest   Social: @AsteadySpace on all major platforms. Website: https://www.asteadyspace.com/ Brief intro: “A steady space to find balance, then go back into the world.” Want to be a guest on Healthy Mind, Healthy Life?   DM on PM - Send me a message on PodMatchDM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer   This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer. Healthy Mind By Avik is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it's become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty—storyteller, survivor, wellness advocate—this channel shares powerful podcasts and conversations on: Mental Health & Emotional Well-being Mindfulness & Spiritual Growth Holistic Healing & Conscious Living Trauma Recovery & Self-Empowerment With over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters. Subscribe and be part of this healing journey. Contact   Brand: Healthy Mind By AvikEmail: join@healthymindbyavik.com | podcast@healthymindbyavik.comWebsite: www.healthymindbyavik.comBased in: India & USA Open to collaborations, guest appearances, coaching, and strategic partnerships. Let's connect to create a ripple effect of positivity. Check podcast shows & be a guest   Listen to our 17 Podcast Shows: https://www.podbean.com/podcast-network/healthymindbyavikBe a guest on our other shows: https://www.healthymindbyavik.com/beaguestVideo Testimonial: https://www.healthymindbyavik.com/testimonialsJoin Our Guest & Listener Community: https://nas.io/healthymindSubscribe To Newsletter: https://healthymindbyavik.substack.com/ Our services   Business Podcast Management - https://ourofferings.healthymindbyavik.com/corporatepodcasting/Individual Podcast Management - https://ourofferings.healthymindbyavik.com/Podcasting/Share Your Story With World - https://ourofferings.healthymindbyavik.com/shareyourstory Stay tuned and follow us   Medium - https://medium.com/@contentbyavikYouTube - https://www.youtube.com/@healthymindbyavikInstagram - https://www.instagram.com/healthyminds.pod/Facebook - https://www.facebook.com/podcast.healthymindLinkedIn Page - https://www.linkedin.com/company/healthymindbyavikLinkedIn - https://www.linkedin.com/in/avikchakrabortypodcaster/Twitter - https://twitter.com/podhealthclubPinterest - https://www.pinterest.com/Avikpodhealth/ Share your review   Share your Google Review - https://www.podpage.com/bizblend/reviews/new/Share a video Testimonial and it will be displayed on our website - https://famewall.healthymindbyavik.com/ Because every story matters and yours could be the one that lights the way! #podmatch #healthymind #healthymindbyavik #wellness #HealthyMindByAvik #MentalHealthAwareness #comedypodcast #truecrimepodcast #historypodcast #startupspodcast #podcasthost #podcasttips #podcaststudio #podcastseries #podcastformentalhealth #podcastforentrepreneurs #podcastformoms #femalepodcasters #podcastcommunity #podcastgoals #podcastrecommendations #bestpodcast #podcastlovers #podcastersofinstagram #newpodcastalert #podcast #podcasting #podcastlife #podcasts #spotifypodcast #applepodcasts #podbean #podcastcommunity #podcastgoals #bestpodcast #podcastlovers #podcasthost #podcastseries #podcastforspeakers #StorytellingAsMedicine #PodcastLife #PersonalDevelopment #ConsciousLiving #GrowthMindset #MindfulnessMatters #VoicesOfUnity #InspirationDaily #podcast #podcasting #podcaster #podcastlife #podcastlove #podcastshow #podcastcommunity #newpodcast #podcastaddict #podcasthost #podcastepisode #podcastinglife #podrecommendation #wellnesspodcast #healthpodcast #mentalhealthpodcast #wellbeing #selfcare #mentalhealth #mindfulness #healthandwellness #wellnessjourney #mentalhealthmatters #mentalhealthawareness #healthandwellnesspodcast #fyp #foryou #foryoupage #viral #trending #tiktok #tiktokviral #explore #trendingvideo #youtube #motivation #inspiration #positivity #mindset #selflove #success

    VO BOSS Podcast
    The Mental Game of a Long VO Career

    VO BOSS Podcast

    Play Episode Listen Later Oct 28, 2025 33:48


    Anne Ganguzza and Tom Dheere share decades of combined experience in this insightful episode, dedicated to the long view of a voice acting career. Having been in the industry since the cassette and CD demo era, the hosts emphasize that longevity is achieved not through linear steps, but through resilience, strategic adaptation, and continuous self-improvement. The discussion provides a candid look at why the work never stops, the necessity of community, and the critical importance of mastering the mental game. 00:00 - Anne (Host) Hey bosses, Anne Ganguzza here. Are you ready to take the next step in your voiceover career? At Anne Ganguzza Productions, I specialize in target marketed coaching and demo production that gets you booked. If you're thinking about elevating your performance or creating an awesome demo, check me out at anneganguzza.com. 00:22 - Speaker 2 (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza. 00:41 - Anne (Host) Hey, hey everyone. Welcome to the VO Boss podcast and the Real Bosses series. I'm your host, Anne Ganguzza, and I'm here with the one and only illustrious Mr Tom Dheere, real Boss. 00:54 - Tom (Host) Hi everybody, hi Anne hey. 00:56 - Anne (Host) Tom, how are? 00:57 - Tom (Host) you. I'm doing pretty good, if I'm not mistaken, haven't you, didn't you just have an anniversary? 01:03 - Anne (Host) I did Just celebrated 25 years with my hubby whoa. It seems like yesterday. I swear to god, 25 years just went so fast that's amazing and uh, and you, just, you just were telling me about your blogiversary how long have you been blogging? 17 years oh my god, tom that blogging, I mean I've been blogging for a you been blogging 17 years. Oh my God, tom, blogging, I mean I've been blogging for a while, but blogging for 17 years is insane. 01:31 - Tom (Host) Thank you. 01:31 - Anne (Host) Wow, you must have really good SEO. That's all I got to say. 01:35 - Tom (Host) I would like to yeah. Yeah, my SEO is pretty good. 01:37 - Anne (Host) Yeah, we would like to think that you have good SEO, but, wow, so long term relationships. You know it makes me think about voiceover, because I have been in voiceover just about as long Not quite as long as I've been married to my husband, but you know, 21 years, and it's. It's incredible. I feel like I just started, but yet I don't, because it is and we always talk about it being a marathon, not a sprint and I think you've been in voiceover longer than me. 02:03 - Tom (Host) Yes, I decided I wanted to be a voice actor in 1994. 02:09 - Anne (Host) Wow yeah. And then I got my commercial demo. Some people were born in 1994. 02:14 - Tom (Host) Not me, I know. 02:17 - Anne (Host) Yeah, some of my students haven't been born. 02:19 - Tom (Host) Some bosses listening to this are going to be like, I was born in 1994. I know, or 2004. And then I got my commercial demo in 1995 and I booked my first voiceover in 1996. And I went full time as a voice actor in 2005 and started coaching in 2011. So I've been-. 02:39 - Anne (Host) Oh, I started coaching just shortly before you. Yeah, yeah, just a little bit longer, because then we started coaching just shortly before you. Yeah, yeah, just a little bit longer, because then because we met shortly thereafter at Voice 2012. 02:49 - Tom (Host) Oh my goodness, we already knew each other, but I don't think we met. 02:52 - Anne (Host) Yeah, but I remember we. 02:54 - Tom (Host) I definitely remember we hung out at Voice 2012, which was 13 years ago. Oh my gosh. 02:59 - Anne (Host) Woo At Disneyland. You know so and it's funny because we talk about you know how long have you been in voiceover and how long did it take you to become successful in voiceover? Well, I always say you know, my overnight success took many, many years. So I think and I think it's something that a lot of people don't understand, especially those that are intrigued by this industry you know thinking that, oh yeah, it's, I can stay at home, I can do this. You know thinking that, oh yeah, it's, I can stay at home, I can do this. You know, I can buy the mic. It'll cost me a few hundred dollars and then I can just start booking jobs and making money. 03:32 And I think really for I know we talk about all the time, but I think I want to have a whole episode dedicated to the realities of having a long view career and the fact that it is something that you have to be in for the long run if you truly want to be successful at it. I mean, of course, you could be in it for a couple of years and then, if you don't like it, you get out. But most people I know want to make a good, they want to be successful at it, they want to make a good living. So let's talk about what it's like to be in voiceover for a long time and what it looks like, because it's certainly not like a corporate job. I am a corporate girl and came from corporate and then education, and I certainly was not handed a paycheck every other week in this full-time voiceover job. That's for sure, because it's a much different, much different industry. It's our own businesses. 04:22 - Tom (Host) I have the luxury of being able to zoom out and look at 30 years of being in the voiceover business, where when I started, you know, they just segued out of reel to reels and started using plastic cassette tapes. So I'm of the cassette tape generation of voice actors that started in the mid 90s and now we are. I was CDs, you were CDs, so you were, just I was CDs. 04:51 - Anne (Host) Yeah, shortly after the cassettes came the CDs. 04:53 - Tom (Host) Just as CDs came out and then, a few years after the CDs, came the MP3. 04:57 - Anne (Host) Yeah, and it was a thing, because I remember the burning of the CDs was like, oh God, who do I get to do that for me? 05:03 - Tom (Host) I did it myself. 05:04 - Anne (Host) Yeah, well, that was before. Right CD burners came out and now you know you can have a CD. I had a duplication company that I did all my cassettes through and then started doing the CDs. 05:14 - Tom (Host) There, you go and then I was like wait a minute. 05:20 - Anne (Host) I can print my own labels. 05:21 - Tom (Host) using Avery, I can burn my own CDs, stick it in the tray and my desktop. 05:25 - Anne (Host) I was one of those people. I got that. The stamp thing where you push it down, you stamp your label on the CD and that was like, oh my gosh. 05:33 - Tom (Host) Oh, now I feel old. Now we're getting really anachronistic and alienating ourselves. 05:37 - Anne (Host) That was like. That was like that. That was the coolest. That was the peas knees. 05:40 - Tom (Host) That was kind of fun. 05:42 - Anne (Host) I love that little stamper. That was awesome, it was. 05:46 - Tom (Host) But anyway, so, yeah, so looking back and zooming out and looking at what are the realities of what you need to have a long VO career, I mean it starts with training. It absolutely starts with training. I'm a theater-trained actor. I went to college and then I did a little graduate work at a place called the National Shakespeare Conservatory that used to be here in New York City. So I got like hardcore theater training about body and mind and spirit and voice and engaging. I had great voice coaches, I had ballet coach, chekhov coach, like all this stuff. That really gave me a very, very, very solid, solid foundation. Gave me a very, very, very solid, solid foundation. So if you want so the so step one. If you want longevity in the voiceover industry, if you want a long career, you got to start with very solid training performance training, voiceover training, genre training, so you can be demo ready. 06:38 - Anne (Host) I didn't realize you you had been a theater trained. Yes, I did. How did I not know that about you, Tom? And I know I've known you for a long time it doesn't come. 06:45 - Tom (Host) I mean, it was so long ago, Wow. 06:47 - Anne (Host) Do you miss it? Do you still do it or do you miss it? 06:50 - Tom (Host) No, I haven't been on a stage in almost 25 years. When I discovered voiceover after I dropped out of the conservatory for reasons we will not get into as soon as I discovered voiceover I was like, oh, that's where I need to be and that's where, also, I can take all of that training that I did on stage and I had a little bit of on camera. I had a little bit of TV and a little bit of film experience very, very little bit like extra work on 30 Rock and things like that. 07:25 You know that's that sort of that. You know if you blink you'll miss me, that sort of thing. But that turned into that inhabited me. As I'll put it to you this way, that sort of training, theater training, it's like pro wrestling, like it's large gestures, projecting, you know, into an audience and then voiceovers is is boxing. It's very, it's very intimate and it's very, it's very, very close. 07:51 Um, so that all that great theater training, I had to obviously learn to make adjustments and turn from this very open, broad presentation, presentational type of acting to this very intimate, one-on-one, you know, doing this, this kind of acting. And I use that training, consciously or unconsciously, every every day, 30 years later, but, like I, I definitely attribute a big, I credit a large part of my longevity as a voice actor to the performance training that I got and I had a great voiceover coach uh, who's no longer, who's with us Um, she really set me on the path to understanding the difference between theater acting and film acting and voice, voice acting, and you know it gave me all kinds of exercises and stuff and you know I recorded. I still have the cassette demo to this day. Um, but that training I still have it. Uh, I whip it out once in a while on a, on a, on a at a conference or something. 08:48 I'll be like check it out once in a while at a conference or something. I'll be like check it out and people are like, oh my god, is that a what's? And then the Gen Z's are like what's a J card? What look? 08:55 - Anne (Host) it up if you don't know what it is in those 30 years, though, would you say that there's been like, okay, so I do this, and then I get to this level, and then this is what I do. Next, is it like a to this level, and then this is what I do next? 09:07 - Speaker 2 (Announcement) Is it like a? You know, one of the? 09:08 - Anne (Host) steps to attaining and achieving that voiceover career. 09:14 - Tom (Host) That's a great question. First off, there are no levels, there are no steps. It never gets any easier, it just turns into different types of hard. 09:22 - Anne (Host) Ah, that we can just go home now, because that I think that sums it up in a nutshell, because it is so not a linear climb. It is not, but it's something that I think that you know over time. That's why I think you have to be in it for a long time, right, so you can adjust, you can evolve, you can work with it and understand it and somewhat predict it. I don't know. 09:45 - Tom (Host) Not predictable. Oh, I wish I could predict it. 09:48 - Anne (Host) But maybe a little bit. You can make it more predictable in certain ways, right? Yes, you can. Yeah. 09:53 - Tom (Host) Yeah, Absolutely Understanding how the industry ebbs and flows understanding trends, keeping up with performance trends, keeping up with technology trends. That's a big part of the realities of a long VO career, but but yeah, let yeah. I definitely want to drive home the point that there is no linear like do this, do this, do this successful? That's not. That's not how it works. You got to get your training, you got to get a website, you got to get demos produced, you got to set up a home recording studio. Those are your pillars. 10:35 - Anne (Host) And even the intricacies of that. Changes. I think you have to have, I think what's pillars, and even the intricacies of that. Changes have a down or a lull in your business and you question everything you've ever like. You know what got you into it in the first place. You're like, oh my gosh, I don't belong here, should I? I mean, there's so many things that happen during a lull in your business because it makes you question am I good enough? Am I valid, am I to be a success in this industry? Should I just quit? Should I give it up? Should I not have quit my job? And so there's so many things that get in the way of evolving and growing in your career. 11:17 And again, this is not a linear growth. It's ups, it's downs, and sometimes you can be like, oh, I just booked that gig, and then things are amazing for a while. But then you're like, okay. Sometimes you can be like, oh, I just booked that gig, and then things are amazing for a while, but then you're like, ok, so I should be able to book the other gig, I should be able to book a gig a week now. And then you say, ok, my goal is to book 10 jobs every week. Did you ever try that? Because I tried that a long time ago. Oh, I'm going to book. 11:44 - Tom (Host) My goal is to book 10 jobs a week. I had a very specific thing to that end, which is, I thought for a very long time I needed three very specific sources of voiceover income to be successful and consistent and sustainable on an income level. One was with a regular client that I was making well over $10,000 a year with for a number of years. One was Voice123 as a source of online casting, a source of auditions and bookings, and then I was just that elusive third source and I was saying that for years and years and years and my career has evolved and gone up and down and all around that I don't think that way anymore, because what's interesting is that client that was paying me well over $10,000 for many, many years, who I still work with to this day. I've worked with them since 1997. I now book one or two clients, one or two gigs a year with them, because their business model changed and the industry of their genre changed, so therefore my relationship with them changed. 12:51 I'm still on Voice123 making great money, and there's so many factors too. 12:57 - Anne (Host) So many factors to that and I love that because it's not just about you and your skill set and your skill level. The industry changes because our clients change. Their industries change right, their jobs change. Our relationships change with the people that some people come and go from jobs, and especially when you're talking about the repeat client or clients that you've had for years, which are great, they're wonderful, they're one of the more predictable things in this industry that you can count on, but then again, you know, don't count on them all together because tomorrow they could be gone. 13:33 - Tom (Host) Right, and as you were talking, I just had a revelation. 13:37 - Anne (Host) Ah Okay. Will you disclose the revelation, Tom? Oh, no, I'm going to share. 13:42 - Tom (Host) No, I'm going to leave and run away and write a book. 13:44 - Anne (Host) No, let's go. I must go now. No revolution share. 13:47 - Tom (Host) No, I'm going to leave and run away and write a book. No, let's go, I must go now. No revolution, no, no, no, no, no. So this is one thing I've realized In the past 25 years or so of me being a voice actor roughly 50% of my voiceover income has come through e-learning, explainer, corporate, industrial, medical. That's been roughly 50% of my income this whole time, almost since the beginning. 14:10 - Anne (Host) So that's been stable. 14:11 - Tom (Host) Yes, but what hasn't been stable is the other 50%. We're talking purely on a genre level. On a genre basis On a genre level, well yay corporate explainer e-learning. Right. 14:26 - Anne (Host) All my stuff too, no-transcript. 14:50 - Tom (Host) Yeah, it's interesting because now that I'm kind of thinking through the evolution of what the other 50% has been and the other 50% hasn't been all one other genre but it's been a combination of other genres but I would say, for the first third of that years, a big part of that years, that other third was that part a big part of that other 50 was commercial. But then around from 2011, basically for like roughly 2011, and for another 10 years it turned into audiobooks, that which a big, the lion's share of that other 50 was audiobook narration, and now what a big chunk of it is is political. Yeah, yeah, yeah, so things change. 15:31 - Anne (Host) Mine is more. Yeah, I'm going to say mine is more heavier on the e-learning, just because it's what I enjoy doing E-learning, corporate explainer, all of that side. 30% commercial, but again that's the one that is super volatile, the commercial genre aspect of it. And audiobooks. I did one and I said uh-uh and I was no longer going to pursue that, and then I had other areas of my business that I found to be interesting, which obviously VO Boss was one of those. Vo Peeps was another thing and those were alternate sources of income. 16:03 But when you talk about just voiceover, the real steady part has been the size of the market in the non-broadcast long format narration genres, and I always tell people like it's just a huge market that is always needing voiceover. 16:21 And for me that's just kind of where I live, because I love it number one and I find it to be challenging intellectually and also creatively, and so that's where I choose to spend my time, pursuing income and pursuing jobs in those genres. In terms of ups and downs, yes, but there's ups and downs in those genres as well because, again, you're still trying to find the client, you're trying to, you're trying to be able to, to get the client's attention. Yes, right, I mean there's, there's. It can be a huge market, but if they don't know, you're out there, right. And then part of that is the let's try to get their attention to say, hey, I'm out here, you can hire me for that voiceover, let me audition for you, I'm available, you know I'm reliable and that sort of thing. So that's, that's got to be like a big portion of the consistency, like resilient. Being resilient and consistent I think is so important in having a long term career in this industry, resiliency and consistency. 17:26 So at the beginning- Resilient, resilient, resilient, right here on my arm. 17:29 - Tom (Host) Oh, look at that. 17:29 - Anne (Host) Resilience. Yes, resilience is on my arm, so-. 17:32 - Tom (Host) Oh, that's, I didn't know. I never noticed that. 17:34 - Anne (Host) That's crazy yeah it is definitely a plus. 17:38 - Tom (Host) So as a just a very brief recap, and then keep going, the realities of long VO career. We said training at the beginning and then I talked about genre stability working in stable genres, and then when you're talking about consistency and resilience. But you touched upon something which is also the next part of it is adapting to the realities of marketing strategies, because marketing strategies, the realities of marketing strategies. 18:06 Yeah, oh my gosh. Yes, Because marketing strategies, the effectiveness of marketing strategies, changes through the years. What worked five years ago doesn't necessarily work anymore, and what didn't work or didn't exist five years ago as a marketing strategy may be a critical part of your marketing strategies and tactics. 18:24 - Anne (Host) And see well, performance too has evolved over the years, Not quite as drastic as marketing strategies and tactics. And see well, performance too has evolved over the years, Not quite as drastic as marketing. 18:31 - Tom (Host) Performance demands evolve, Genres rise and fall and grow and ebb and flow and marketing strategies. All of this stuff evolves and changes and some stuff becomes obsolete and some stuff becomes like if you're not doing it now, you may not have a career, and then five years from now, it's going to, it's going to change on you. 18:50 - Anne (Host) And when I think about like longevity right, I think about a lot of people will be like burnout, you know, is there burnout or is there just, you know, fatigue in the actual work that's involved in running a business? I think there's think there's two different things, right. I personally feel I mean, unless you've been in it for a while and you're really like I'm gonna give this a go, right, and I'm gonna audition a hundred times a day, then you experience fatigue or burnout. I can see that for sure, because I think there's more ways to really move forward than just the auditioning on a daily basis. There's so many other things you can do in terms of marketing and business, right. 19:28 But I feel like just being consistent and being out there, because a lot of times I talk about when do clients buy? We are at the mercy of the clients needing our services. Really, we are at the mercy of the clients buying or needing our services number one, and then purchasing our services, and so, unless that need exists, right, it's hard. It's like we have to just be patient and we have to be resilient and we have to be consistent in our marketing and we also have to make sure that we're consistent in our skill set right and that we are not falling into something that we're educating ourselves along skill set right and that we are not falling into something that we're educating ourselves along the way, so that if somebody is asking for a conversational read, when the script is not written conversationally but yet we're still reading it, you know, in a way that sounds like this is what they want to hear, versus you acting, you know, and that's easy to fall into. 20:22 It's very easy to fall into that. I deal with that all the time because I teach long format narration, because you can keep somebody's attention for a sentence. But talk about keeping somebody's attention for, you know, five minutes or 10 minutes or an hour right, how are you doing that effectively, especially in today's world where you know I can barely like, I can't sit through a sitcom without scroll. You know, scrolling on barely like. 20:43 - Tom (Host) I can't sit through a sitcom without scrolling on my phone. Yeah Right, no, it's definitely a challenge and that's why continuing education with great coaches like Anne not to blatantly plug too much, Because Anne who is also a narrator, who is booking work regularly, who is reading casting notices and auditioning for stuff regularly work regularly? Who is reading casting notices and auditioning for stuff regularly? Who's? 21:05 I'm assuming you're having conversations in some capacity with your representation, you know and making cold calls and emails, and doing blog posts and social media and shooting videos. Yeah, there's so much to it, right? 21:15 - Anne (Host) There's so much more than just the audition and and I did want to just want to finish my thought on like I was talking about like, is it fatigue because you're doing 100 auditions a day, or is it burnout? 21:26 I'll be quite honest with you, I don't think the majority of people that get into this industry know how much work it takes To be quite honest, know how much work it takes to actually be successful and to do this for long term. And the people that have stuck it out, they get it, I mean, and that just becomes part of their part of their strategy, part of their resilience. And, honestly, I think a lot of people they don't give it enough of a chance and they quit before they've put in the actual work. So I don't think there's burnout, to be honest, unless you're talking about people who've been at it for 20 years, right, and they're just burnt out. But in the beginning I don't think you find people with burnout because I don't think they realize just how much work it takes and I say that one more time, tom they do not realize how much work it takes and even today for me, right, and you, it takes a lot of work. 22:17 - Tom (Host) Yeah, I mean I'm not gonna sugarcoat it. A couple years ago someone booked a free 15 minute consult with me and I'm like sure what's going on. They're like I've booked, I've done all these auditions and I just can't seem to book anything. And I'm like well, how many have you done? 40? 22:33 - Anne (Host) Yes, exactly. 22:37 - Tom (Host) And I'm such a jerk I went oh, I'm so sorry, just like I did and I apologize profusely. I'm like, I'm so sorry. I'm so sorry. I really don't mean to laugh, but you need to put two zeros on the end of that before you can really. Exactly, he was very he's like okay, thanks for your time, and he pretty much hung up on me. He was very upset and I feel bad to this day. I hope he's a successful voice actor right now. I felt really bad about that. 23:06 - Anne (Host) It's funny because people, yeah, I will say that it's kind of like the old thing, like when you invite 100 people to a party, how many people show up? Right, there's a small small percentage. Right? If you do auditions, how many? If you book how many percent of those auditions? Right, and Tom, that's something you can go back to your spreadsheet. I don't have a spreadsheet. 23:25 - Tom (Host) I did have a spreadsheet before. 23:26 - Anne (Host) I know you've got the numbers and so you could say it's a lower percentage than people think they think oh, I auditioned for 100. I should be able to book 50. 23:34 - Tom (Host) No, take a zero off of that. 23:35 - Anne (Host) Yeah, exactly Exactly, it is in the 1% to 2% to 3%. 23:40 - Tom (Host) If you're booking 5% of your auditions, you're doing amazing. 23:43 - Anne (Host) Oh, that's amazing. And that's even if you've been in the industry for 20 years. Yeah, exactly. 23:48 - Tom (Host) And also that percentage will go up and down based on whether the auditions are coming through your representation, which there may be a lot less people auditioning for it, or if it's coming through an online casting site, especially if it's like a free online casting site, like if you're on Casting Call Club or something where literally thousands of people are auditioning, you know or if it's through your self-marketing strategies, where you're one of a handful of people with of your demographic on some production company's roster and you're one of three or four people that are auditioning. So the percentages will go up and down. But if you average the whole thing out, yeah, if you're doing 5%, you're doing really, really well. 24:23 - Anne (Host) Yeah, and I'm going to say, I'm going to say a big part of that again, it runs into this whole mindset. That I think is a huge part of success in long-term success is mindset Because, again in the beginning, when you're like, oh my gosh, i've've auditioned 40 times and I didn't get anything, or I auditioned 100 times, you know what I mean? I got a short list and so that whole thing in the very beginning of my career myself, right was hard. I had to fight through it. I had to fight, I had to make sure that I was like no, no, no, no. I am confident in my skills, I'm confident that I can do this, and I think that your mental mindset has a lot to do with your success and in sticking it out right Again and pushing through the lean times, pushing through the times where even you know I did a great audition, I could have been the perfect voice, yet I still did not get the job, understanding that people cast for many different reasons. It's not all to do with your skill or performance. 25:28 - Tom (Host) I agree. I need to make one more very important point, which is the reason why I'm able to still be in the voiceover industry, because there was a time when my income was fluctuating wildly and then kind of downshifted. This is one thing. That this is, bosses. If there's one thing I want you to take away from this conversation, it's this. It's that decision makers they make decisions in certain ways over who they're going to cast, why they're going to cast them and how they're going to cast them. That changes over time. So in the 90s there were no online casting sites. It was agents. So either you had an agent or you didn't. And self-marketing I was making in the 90s I was making 50 cold calls a day. A lot of people didn't really even have email. 26:22 Nobody knew what that was, so the decision makers in the 90s right were agents and managers which I didn't get representation for a very long time. 26:30 - Anne (Host) I didn't get my first quality, consistent rep until 2005. Yep, yep. I think it was 2006. Before that, it was 2006. 26:37 - Tom (Host) Okay, and then you know, and then it evolved into email, so I'll put it. So it's like this You're a voice seeker, you're a decision maker and you're looking in this direction and saying this is how I decide, this is how I cast voice actors. They've got these horse blinders on. This is the point where they're facing. You need to be right there in their view, being like how you doing With your demos in their hand, with the marketing and whatever, but there's going to come a point and this happens for almost all of them that at some point they're going to be like nope, this is how I make voiceover decisions now. 27:10 This is how I cast Often, and in the early 2000s to this day it's shifted where now they're looking at online casting sites. So if the view of the decision makers goes from here and it moves in the spot, let's say it's a spotlight. If that spotlight goes over here and you're not in that spotlight, they're not booking you. You need to go from there to there to be like how you doing? Because now the spotlight's shining on you, because this is where they're making decisions on how to cast, and then it'll shift again. And it'll shift again. Agents, managers, casting directors, free casting sites, pay-to-play casting sites, self-marketing strategies indirect and indirect and AI. 27:53 - Anne (Host) And I always think, like we are so isolated in our booths, right, and we're auditioning, we're like, but I've got the skillset, but I'm not getting the work right, or whatever mindset tricks you're playing on yourself. You still cannot forget that our profession is guided by the clients who hire us. Right, they're decision makers, Like, what is like, where are they hiring? How are they hiring, is it? You know? They're busy people, we're busy people. 28:21 I mean I would say that life, the pacing of this life, just gets quicker and quicker and quicker, and so some of them still rely on talent agents or their agents or casting directors to help them make decisions. Some of them are like I just need to Google at the prompt and find someone. And it really depends on who is hiring us, really depends on who is hiring us. And don't forget to educate yourself and practice resilience and strategies to get to those people and understand why they hire us, why they may not hire us and how you can get in front of them. And I love that example of the spotlight, tom, because that just makes a whole lot of sense. You've got to be in their field of vision in order for that to happen, and there can be many reasons as to why you're not, but understanding and educating yourself and evolving along with the industry and being knowledgeable in more ways than just performance. There's a lot to be said for that. 29:13 Yeah, because you know what Cold calls worked, and then they don't work, and then emails work, and then they don't work, and then newsletters work, and then they don't work. And then emails come back a little bit, and then they work again. And then postcards work, and then newsletters work, and then they don't work back a little bit, and then they work again, and then postcards work, and then they don't work. 29:24 - Tom (Host) Yeah, exactly texting works, and then social media works, and then it doesn't work and then they go to a different social media platform that you were on exactly now. 29:31 - Anne (Host) They're tired of you know, like ai, they try ai and then they. 29:35 - Tom (Host) Then they get off of ai and you know it's, it never stops, which is why you make sure that and this is a big word and make sure that legacy thinking does not stagnate your voiceover career. Legacy thinking destroys careers. 29:50 - Anne (Host) Absolutely, absolutely. You have to have a broader and you have to have a broader sense of the business of voiceover to really understand and have longevity. Now there's very few people who maybe started off in the beginning. They're super talented, they're in a big market, they've got a manager right or an agent that is going to bat for them, and so you know that's a different story, but I would say that's maybe less than 1% of the total voiceover population where that's happening. 30:20 Other than that, you have to be, have your eye on the ball, you have to have your eye, you have to be in that spotlight, as Tom says, that moving, rotating spotlight. You have to be educated about that spotlight and I'm going to say that good, I'm going to say trusted people in the industry that you are have a relationship with good coaches, good agents, good managers, and your community is so important to help you to be successful. It is an isolating job, right, this is such an isolated. We're in our booths, we're by ourselves, and I know that it was a big adjustment for me when I went full time into voiceover versus, you know, having my corporate job where I went to the office every day. I had kind of a social interaction with my colleagues and my you know my teammates. And now, all of a sudden, I'm by myself and I have myself and my thoughts Scary. And my thoughts can be scary sometimes, especially when I'm doubting right, why am I not booking Right? Why? 31:18 And those thoughts can be destructive in a successful voiceover career. So the mental part of it, the resilience, the strategizing, is, I think, almost well. You can't really have a career without having good performance skills and good business skills. But also, if your mental health is not there and your community is not there to support you, your loved ones aren't there to support you, your loved ones aren't there to support you and encourage you, it's going to be really hard because it's an isolating industry and you know, thank goodness for the conferences, right, and the little get-togethers that we can have. I mean, we're just, we're like hungry people when we go to conferences. We're all like you know, we can't get enough of each other right. Seeing each other after all this time and really that community is, I think, a big part of what can help you to be successful in a long-term voiceover career. 32:11 - Tom (Host) I think you're right, anne. I think that's one of the most important ingredients to a successful long-term career is to be a part of the community for education, for inspiration, for commiseration and for renewal of purpose. 32:23 - Anne (Host) Exactly, yeah. So, bosses, we are part of a community, so I encourage you to be a part of a community. Be a part of Tom's community and really we will get through this and 20 years from now, we will still be God willing, if the technology doesn't, God willing if the creek don't rise, as the old people say. 32:44 God willing, we will still be here. We'll still be here doing voiceover and the stuff that we love, or, even if it's not voiceover, it's something that we love and that we still have our community. And so, what a great conversation, guys. Keep going. A marathon, not a sprint. Keep going. We've got faith in you and we've got a community here that can support you. Tom and I are here, so, bosses, reach out if you need, and we've got you All right. Big shout out to our sponsor, ipdtl. You, too, can connect and network like bosses real bosses. Find out more at IPDTLcom. Have an amazing week, bosses, and we'll see you next week. 33:21 - Speaker 2 (Announcement) Bye. Join us next week for another edition of VO Boss with your host, Anne Ganguzza, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry-revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast-to-coast connectivity via IPDTL.

    Black Sheep Chiropractic Podcast
    Why Can't Chiropractors Rank Well In Other Towns Besides Their Own?

    Black Sheep Chiropractic Podcast

    Play Episode Listen Later Oct 28, 2025 20:04


    This episode of the Rocket Chiro Podcast dives deep into one of the most common local SEO questions chiropractors ask me: "Why don't I rank in the town next to mine?" It's a simple question, but the answer isn't always what chiropractors expect. I start by explaining that local SEO is heavily influenced by proximity. Google knows exactly where your practice is located, so if you're in Chesterfield, Missouri, you're naturally going to rank best for "Chesterfield chiropractor." Ranking in a nearby town like Town and Country is possible, but difficult. The biggest factors that make it hard are your location, the density of chiropractors in the area, and how competitive their SEO is. I also talk about the few situations where ranking outside your city is possible. You might be able to do it if there aren't many chiropractors in that other town, if the ones there have poor SEO, or if you're located in a gray metro area where town borders overlap—like being technically outside of St. Louis but still part of the St. Louis metro. Then I shift gears to talk about smarter ways to expand your reach. You don't have to chase unrealistic ranking goals. Instead, you can focus on keywords that naturally extend your visibility—like "sports chiropractor," "chiropractor during pregnancy," or "chiropractor for kids." These kinds of searches reduce your competition because fewer chiropractors optimize for them, and they allow you to reach patients from a wider area. I also mention a tool called Local Falcon, which I use in my free website and SEO reviews. It's a great, affordable option for chiropractors who want to track their own local SEO and see how they're performing across different search areas. To wrap up, I remind chiropractors to go into SEO with realistic expectations. There's no secret trick or quick fix. If someone makes SEO sound easy or overly complicated, that's a red flag. The best strategy is to focus on strong local SEO for the area you're actually in, optimize for the services and terms that make you unique, and let that naturally radiate into surrounding areas. Resources Mentioned Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

    Unicorns Unite: The Freelancer Digital Media Virtual Assistant Community
    #270 How to Land Freelance Clients from Facebook Groups, Follow-Ups, and Peer Referrals (Live Event Replay Rart 3)

    Unicorns Unite: The Freelancer Digital Media Virtual Assistant Community

    Play Episode Listen Later Oct 28, 2025 60:21


    If you haven't listened yet, here are Part 1 and Part 2 of our replay: 7 Ways to Land Clients.Landing clients as a freelancer starts with visibility that feels genuine. When you show up with purpose, speak your clients' language, and stay consistent, opportunities start finding you.This is Part 3 of our live event 7 Ways to Land Clients, featuring freelance marketers from our Digital Marketer's Workgroup. They're sharing exactly how they position themselves online with Facebook groups, lead follow-ups, and peer referrals—without the burnout or “pick me” energy.Brittany Gardner shares how showing up consistently in Facebook groups led to a 1,766% ROI, steady word-of-mouth referrals, and clients who now come to her.Liz Cruz breaks down her strategy for following up with warm leads and positioning herself as the go-to expert, resulting in over $10K in booked client work in a single month.Keri McDonnell brings insight into building long-term relationships and staying visible in the right communities, proving the power of genuine connection and consistency.Listen to learn more about:How to show up in Facebook groups and attract clients without sounding desperateThe “long-game” strategy that turns community engagement into steady referralsFollowing up with warm leads and position yourself as the obvious choiceThe secret to client retention and referrals through professionalism and consistencyIf you're ready to stop chasing clients and start attracting them, this episode shows you the proven, human-centered way to do it. Enroll now: The Unicorn Digital Marketing Assistant SchoolAdmin work is getting automated, but marketing? That's in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You'll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Class starts October 30. Don't stay stuck in low-paying admin work. Step into the skills businesses really need. >>Enroll here at udmaschool.comLinks Mentioned in the Show: Already doing client work? Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. You'll benefit from advanced trainings, member-only discounts, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.comConnect with...

    My Amazon Guy
    Top 5 Questions Answered in Our Amazon AMA: Strategies for Niche Success

    My Amazon Guy

    Play Episode Listen Later Oct 28, 2025 4:12


    Send us a textIn this AMA compilation, we answer the top 5 questions from our community about growing your brand in niche Amazon markets. From targeting new customers with sponsored product ads to pricing strategies for competitive categories, these insights will help you boost your market share and visibility. Whether you're dealing with limited keywords or a highly competitive market, these actionable strategies can drive real results for your business.Want personalized advice on your niche strategy? Book a call now and get the best tactics for your brand: https://bit.ly/4jMZtxuGrab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3#AmazonMarketing #AmazonSellingTips #NicheMarketGrowth #BrandBuilding #AmazonStrategiesWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Top 5 AMA Questions00:14 - Question 1: Growing Your Brand in Niche Categories01:00 - Question 2: Using Sponsored Product Ads for New Customers02:09 - Question 3: One Brand vs. Multiple for Different Niches03:05 - Question 4: Pricing Strategy in Competitive Markets03:27 - Question 5: Aggressive vs. Conservative Sales Strategies03:54 - Resources for Perfect Launch and PPC Strategies----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
    Will email marketing will outperform paid search ROI over the next 12 months?

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Play Episode Listen Later Oct 28, 2025 3:03


    AI-powered email campaigns achieved 50% higher open rates in 2025. Patrick McKenna, CEO at DMI Partners with 22 years of digital marketing experience, reveals how AI transforms email personalization through micro-segmentation and predictive modeling that segments audiences beyond traditional demographics. The discussion covers three strategic frameworks: leveraging search intent data to guide email content creation, using email insights to amplify SEO-optimized content through internal linking strategies, and implementing dynamic content that adapts based on customer behavior changes over time.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Owned and Operated
    Zero to $86M in 24 Months: The Home Service Growth Blueprint

    Owned and Operated

    Play Episode Listen Later Oct 28, 2025 56:49 Transcription Available


    In this special re-release of Owned and Operated, John Wilson sits down with AJ and Noah of Premier Home Pros to unpack how they went from a dining-room-table idea to $15M in year one, $86M in year two, and a national rollout—without taking on debt. They break down the sales system, affiliate-led demand gen, installer model, and the ops math behind a ~46-day greenfield payback. If you're scaling a home service business, this is the blueprint.You'll hear the real numbers: 91% demo, 82% close in month one for $557k, why they switched from acrylic to engineered stone to lift average ticket from $11.7k → $18.3k+, how they opened 9 locations by end of 2024, and the org/game plan to chase nine figures—profitably.

    Coffe N. 5
    Integrated Marketing in Action: The IEMA System with Lara Schmoisman

    Coffe N. 5

    Play Episode Listen Later Oct 28, 2025 4:40


    Send us a textLara Schmoisman breaks down her IEMA system on Coffee Nº5, showing how integrated marketing—content that is Informative, Entertaining, Memorable, and Actionable—drives real growth. From SEO and AI to storytelling and strategy, Lara shares practical insights to make your content work harder and smarter.We'll talk about:Why dividing branding and growth is a mistake—and the power of integrated marketingThe IEMA system: Informative, Entertaining, Memorable, ActionableHow to make every piece of content work smarter, not just fill a feedWhy SEO and AI-readiness are table stakes in today's marketing ecosystemHow to measure content effectively and avoid “doing things just to do them”Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

    NETWORK MARKETING MADE SIMPLE
    Hidden Features for LinkedIn Newsletters Most People Don't Know About

    NETWORK MARKETING MADE SIMPLE

    Play Episode Listen Later Oct 27, 2025 10:09


    If you publish a LinkedIn newsletter, you're probably missing out on three powerful hidden features that can help you get discovered beyond LinkedIn.Inside the settings of each newsletter edition, LinkedIn gives you the ability to:✅ Create a custom URL — perfect for SEO or sharing directly on other platforms.✅ Add an SEO title — the headline that Google sees (and ranks).✅ Add an SEO description — a short summary that appears in search results and helps potential readers decide to click.Most creators never touch these fields, but they can make the difference between your newsletter being seen by hundreds or discovered by thousands.If you're serious about growing your readership, visibility, and search traffic, don't skip these hidden settings.In today's episode, I'll walk you through how to access them, how to write optimized titles and descriptions, and how to leverage the custom URL for better shareability.Download our FREE LinkedIn Post Templates here:https://www.thetimetogrow.com/ecsposttemplates

    Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
    SPECIAL SERIES ==> ChatGPT Atlas Browser Tips! AI Must Knows! <== | BATHROOM Break #79 COLLAB: The Marketing Millennials + Do This, Not That

    Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

    Play Episode Listen Later Oct 27, 2025 14:09 Transcription Available


    Marketers are about to face a new kind of search—and Jay Schwedelson and Daniel Murray are breaking down what it means. Between trick-or-treating mishaps and Halloween candy hot takes, they unpack how AI browsers like Atlas and Comet are rewriting the rules for SEO, content gating, and how your website needs to function for both humans and AI agents.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:55) Why new AI browsers like Atlas and Comet could change how marketers think about search(04:45) How to make your website scannable, fast, and AI-friendly(06:15) Why you should optimize your forms for AI agents, not just humans(09:15) The future of gated content and why “resources” pages might disappear(10:15) How to design sites with fewer clicks and more instant answers(11:00) The great Halloween candy debate: full-size bars or bustㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

    Small Business PR
    5 Ways to Use Perplexity AI to Get Free PR and Gift Guide Features for Your Small Business

    Small Business PR

    Play Episode Listen Later Oct 27, 2025 14:36


    In this episode of the Gloria Chou PR Podcast, Gloria breaks down the biggest untapped opportunity for small business owners right now: using AI tools like Perplexity to get featured in media—and dominate AI search results—without hiring a PR agency.With traditional PR agencies charging thousands per month, Gloria shows founders a faster, more affordable path to visibility. She reveals how Perplexity is reshaping how product-based businesses land press, monitor trends, and pitch journalists with strategy and precision.The Golden Window for Small Business PRRight now, small businesses are in a once-in-a-decade window to leverage AI-powered search visibility. Gloria explains how AI-driven search recommendations are becoming the new SEO—and why being cited in media makes you 300% more likely to be found in AI search.By combining seasonal gift guide pitching with AI tools, founders can get featured faster than ever before.How to Use Perplexity to Get FeaturedPerplexity.ai isn't just a search engine—it's your new PR researcher. Gloria walks through her five-step system to use it effectively:Find Timely Angles – Plug in your brand name and URL to uncover trending topics and customer insights you can tie your story to.Research Competitors – See where similar brands are getting featured and adapt those media angles.Discover Gift Guide Opportunities – Identify seasonal and evergreen gift guides that are actively being written.Draft the Perfect Pitch – Use Gloria's CPR Method (Credibility, Point of View, Relevance) to write compelling, journalist-ready emails.Monitor Industry Conversations – Stay on top of real-time trends journalists are talking about—so you can be first to pitch.The AI-Powered PR WorkflowGloria also shares her favorite pairing: Perplexity for research + ChatGPT for writing. Perplexity gives you real-time insights and citations; ChatGPT turns those into polished, engaging pitches. This combo removes 90% of the time and stress founders usually spend on PR.Why the Time Is NowGift guide season, the rise of AI search, and the accessibility of free tools have created the perfect storm for small businesses. Gloria calls this the “Golden Triangle of Opportunity.”In her words:“It's like blogging in the early 2000s or joining TikTok before it exploded. This kind of advantage for small businesses has never happened before—and probably won't again for another decade.”Final TakeawayYou don't need a publicist, samples, or paid ads to get national press. What you do need is: ✅ Relevance ✅ Consistency ✅ StrategyIf you're ready to get your products featured in media and show up at the top of AI search, now's the time to start.

    Analytic Dreamz: Notorious Mass Effect
    "KIRBY AIR RIDERS DIRECT #2 10.23.2025"

    Analytic Dreamz: Notorious Mass Effect

    Play Episode Listen Later Oct 27, 2025 7:30


    Linktree: ⁠https://linktr.ee/Analytic⁠Join The Normandy For Additional Bonus Audio And Visual Content For All Things Nme+! Join Here: ⁠https://ow.ly/msoH50WCu0K⁠ Analytic Dreamz dives deep into the thrilling world of gaming with "Notorious Mass Effect," a segment where we unpack the biggest announcements and hidden gems shaping the industry. In this episode, Analytic Dreamz reacts to the explosive Kirby Air Riders Direct #2 from October 23, 2025—unveiling new gameplay mechanics, stunning visuals, and innovative tracks that elevate the classic racing formula. From high-speed aerial battles to adorable character upgrades, discover how this sequel pushes boundaries for Nintendo Switch 2 enthusiasts. Whether you're a Kirby veteran or new to the pink puffball's adventures, Analytic Dreamz breaks down the hype, shares insider insights, and predicts its impact on 2026's must-play titles. Tune in for expert analysis on Kirby Air Riders Direct #2, SEO-optimized for gamers searching "Kirby Air Riders 2025 reactions" and "Nintendo Direct breakdowns." Join the conversation on Twitch, YouTube, and Spotify—subscribe now for more unfiltered takes from Analytic Dreamz.Support this podcast at — https://redcircle.com/analytic-dreamz-notorious-mass-effect/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

    SEO Podcast Unknown Secrets of Internet Marketing
    Visibility Beats Visits: Rethinking Marketing For The LLM Era With Lindsay Halsey

    SEO Podcast Unknown Secrets of Internet Marketing

    Play Episode Listen Later Oct 27, 2025 39:29 Transcription Available


    We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps.• shift from sessions to visibility and share of voice• client education using visuals and live data reviews• GA4 custom channel for AI tool referrals• AI overview tracking and imperfect but useful signals• LLMs.txt and crawl access considerations• content that shows human expertise and authorship• aligning CTAs to intent to boost conversions• redistributing effort from top-of-funnel to mid-funnel• omnichannel support including paid social and PR• audience research and journey mapping to guide strategy• practical plan: what, why, how, when cadenceGuest Contact Information: Website:  pathfinderseo.comLinkedIn: linkedin.com/in/lindsay-halseyMore from EWR and MatthewLeave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

    Anxious Filmmaker with Chris Brodhead
    #185 How to Rank in Ai Search Results - Explained by 25-Year SEO Veteran Adrian Newman

    Anxious Filmmaker with Chris Brodhead

    Play Episode Listen Later Oct 27, 2025 20:53


    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/Adrian Newman is the Founder and President of Numero Uno Web Solutions, one of Canada's leading SEO and digital marketing agencies. With over 25 years in performance marketing, Adrian has helped hundreds of small and mid-sized businesses grow through SEO, AI-driven content, and multi-channel strategies that actually drive revenue.In this interview, we talk about: • How search is changing with AI and AEO • What still works right now in digital marketing • Lessons learned from 25 years of running successful campaigns • How he finds and closes high-value clients • What he's working towards next in life and businessFollow Adrian:https://www.numerounoweb.com/LinkedIn: https://www.linkedin.com/in/adriannewman/YouTube: https://www.youtube.com/@numerounoweb

    The Affluent Creative
    162: How to Get Your Interior Design Firm Found by AI

    The Affluent Creative

    Play Episode Listen Later Oct 27, 2025 30:17


    In this essential episode, you're diving into the new frontier of AI-powered search and learning exactly how to make your interior design firm not just visible but preferred by ChatGPT, Gemini, Claude, and other AI search tools. Melissa walks you through why traditional SEO is no longer enough and shares the top 10 strategies to ensure your design business shows up when future clients ask AI who the best designer in their city is. You'll discover the importance of authority language, consistent branding, optimized metadata, and content that educates (not just inspires). Melissa also shares how to audit your online presence and provides a simple way to test your current AI visibility. With the rapid evolution of AI, you've got a narrow window to get ahead—and this episode is your roadmap to owning that competitive edge. IN THIS EPISODE, YOU WILL HEAR: (04:08) Why AI search is fundamentally different from Google—and what it means for designers (07:37) The 10 keys to getting your design firm found by AI, starting with brand positioning (09:00) How weak language (like "help") is killing your credibility and visibility (14:19) The power of location anchoring and why geography now matters more than ever (15:13) How press and media mentions now signal authority to AI tools (23:43) Why AI-readable assets like transcripts and consistent formatting boost your searchability SUPPORTING RESOURCES: MelissaGalt.com/events — VIP Designer Branding Retreat and Marketing Reboot in Scottsdale, November 12–14, 2025 When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

    Applelianos
    Es el iPhone Air ¿Un Fracaso?

    Applelianos

    Play Episode Listen Later Oct 27, 2025 71:17


    ¡Descubre en este episodio si el iPhone Air realmente cumple con las expectativas o si Apple ha dado un paso en falso. Analizamos sus puntos fuertes, sus carencias, la respuesta de los usuarios y qué significa este lanzamiento para el futuro de la marca. ¿Reinventa Apple el concepto de smartphone o estamos ante su primer gran tropiezo en años? ¡No te lo pierdas! https://seoxan.es/crear_pedido_hosting Codigo Cupon "APPLE" PATROCINADO POR SEOXAN Optimización SEO profesional para tu negocio https://seoxan.es https://uptime.urtix.es PARTICIPA EN DIRECTO Deja tu opinión en los comentarios, haz preguntas y sé parte de la charla más importante sobre el futuro del iPad y del ecosistema Apple. ¡Tu voz cuenta! ¿TE GUSTÓ EL EPISODIO? ✨ Dale LIKE SUSCRÍBETE y activa la campanita para no perderte nada COMENTA qué mejora del iPad Pro M5 te parece más relevante COMPARTE con tus amigos applelianos SÍGUENOS EN TODAS NUESTRAS PLATAFORMAS: YouTube: https://www.youtube.com/@Applelianos Telegram: https://t.me/+Jm8IE4n3xtI2Zjdk X (Twitter): https://x.com/ApplelianosPod Facebook: https://www.facebook.com/applelianos Apple Podcasts: https://apple.co/39QoPbO #iPhoneAir, #Apple, #FracasoApple, #OpinióniPhoneAir, #ReviewiPhoneAir, #Tecnología, #PodcastTech, #Applelianos, #AppleEvent, #NovedadesApple

    Club Capital Leadership Podcast
    Episode 509: Leadership Unblocked with Muriel Wilkins

    Club Capital Leadership Podcast

    Play Episode Listen Later Oct 27, 2025 38:50


    In this episode of the Above the Business Podcast, host Bradley Hamner sits down with leadership expert Muriel Wilkins to discuss her new book, Leadership Unblocked: Break Through the Beliefs That Limit Your Potential. Muriel shares her unexpected journey from aspiring CMO to executive coach, and reveals why leading yourself is the foundation of leading others effectively.Connect with Bradley:1-1 Game Plan Call: Begin building your business blueprint when you schedule your Game Plan Call at https://blueprintos.com.Bradley's company, BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Register to join us at an upcoming WebClass or book your Game Plan Call when you visit www.blueprintos.com!Connect with Muriel WilkinsWebsite: MurielWilkins.comBook: Leadership Unblocked - Available wherever books are soldLinkedIn: Muriel WilkinsInstagram: @CoachMurielWilkinsThanks to our sponsors...Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we're just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we've got you covered. Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Make sure you mention you heard about us on the Above The Business podcast to get 50% off your one time onboarding fee!Autopilot Recruiting helps small business owners solve their staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every single business day - optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media and local communities. With their continuous, hands-off recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates, all without paying any hiring fees or commissions. More money & more freedom: that's what Autopilot Recruiting help business owners achieve. Visit https://www.autopilotrecruiting.com/ and don't forget to mention you heard about us on the Above The Business podcast.Direct Clicks is built is by business owners, for business owners. They specialize in custom marketing solutions that deliver real results. From paid search campaigns to SEO and social media management, they provide the comprehensive digital marketing your business needs to grow. Here's an exclusive offer for Above The Business listeners: Visit directclicksinc.com/abovethebusiness for a FREE marketing campaign audit. They'll assess your website, social media, SEO, content, and paid advertising,...

    Shed Geek Podcast
    STEEL KINGS: From Lost Leads to Loyal Buyers with Velocity360

    Shed Geek Podcast

    Play Episode Listen Later Oct 27, 2025 46:11 Transcription Available


    Send us a textYour inbox is full, your lot is busy, and buyers are slipping away while messages sit unanswered. We sat down with Velocity360's Joe Ignace and Brandon Tobin to solve the most expensive leak in sheds, steel buildings, and pole barns: slow follow‑up and scattered systems. They lay out a practical sales equation—leads × conversion × average price—and show how to raise the middle term by reaching new inquiries in 60 seconds, following up for days (not minutes), and keeping your best sellers focused on real conversations.We walk through the “digital lot greeting,” a simple shift that makes online buyers feel the same welcome they'd get on your gravel. Velocity360 centralizes texts, phone, email, and Meta messages in one place, with a native phone system that auto‑texts missed calls, drops voicemails, and assigns leads to the hungriest rep. Once a prospect replies, automations pause so the personal touch takes over. After the sale, a second sequence captures reviews and photos—fuel for local SEO and the next buyer—without another tool or login. E‑signature, calendars, and review replies are built in, so you can ditch stacked subscriptions that drain budget without lifting close rates.If integrations worry you, we cover how webhooks connect to 3D configurators like Idea Room, Shed Pro, Meta, and Google—plus the reality that open partners make it easy, and closed platforms can be worked around. The payoff is clarity: an analytics dashboard that shows which ads and sources actually convert, letting you double down where ROI is real. Whether you're a single lot or a 33‑location network, permissions, routing, and white‑glove migration make the switch manageable. The question isn't how attached you are to your current setup—it's whether your CRM actually drives revenue.Ready to stop letting great leads die quietly? Tap to listen, then try a demo at velocity360crm.com. If this helped, follow the show, share it with a builder who needs it, and leave a quick review so more owners can find tools that actually sell.For more information or to know more about the Shed Geek Podcast visit us at our website.Would you like to receive our weekly newsletter?  Sign up here.Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: J Money LLCShed Hub Making Sales Simple

    The Marketing Millennials
    How to Market with AI Browsers | Bathroom Break #79

    The Marketing Millennials

    Play Episode Listen Later Oct 27, 2025 15:53


    What if your next big marketing win comes from making your website easier for AI, not people, to read?  Jay and Daniel look into the future of browsing with AI-powered tools like Perplexity's Comet and ChatGPT's Atlas. They reveal how these new browsers are changing the way people discover brands and what marketers need to do to keep up. From turning your site into answer-ready content to making it agent-friendly (yep, AI agents filling out your demo forms are real), Daniel and Jay break down: > Why PDFs and gated content could be killing your visibility > How to reverse engineer search prompts to get found > Simple tweaks to make your website more AI-scannable > What this all means for SEO, lead gen, and content strategy If you're a Marketer who wants to keep up with AI and even get ahead, this is the episode for you.

    Why Your Podcast Isn't Growing: A Get More Listeners Podcast For Podcasters
    #340 | What You REALLY Need To Grow Your Podcast Audience (You've Always Known This)

    Why Your Podcast Isn't Growing: A Get More Listeners Podcast For Podcasters

    Play Episode Listen Later Oct 27, 2025 12:09


    Click here to book a free strategy session if you want to grow to 5-10k monthly downloads in 6 months or less and have a fully monetized podcast without replying on social media, paid promotions or high profile guests.Are you putting in hours creating episodes but still struggling to grow your podcast audience — even though you're “doing everything right”?Most podcasters are unknowingly building their show without a blueprint — just like constructing a house without plans. You've got the tools, motivation, and content, but no real strategy. The result? Slow growth, burnout, and what hosts Anthony Nwaneri and Taig O'Shea call “ignorance debt” — the hidden cost of not knowing what actually moves the needle.In this episode, you'll discover:Why showing up as a strategist (not just a creator) transforms how you grow your podcast audienceThe “Matrix moment” that reveals how mentorship unlocks clarity, monetization, and faster resultsThe two paths to stop paying ignorance debt — and which one actually accelerates your growthStop guessing and start building your show with a real plan. Tune in now to learn how to finally grow your podcast audience with purpose, strategy, and results.More From Get More Listeners:Click here and grab your free copy of our best selling book Podcast Marketing + A mini podcast audit.Or visit: https://getmorelisteners.com/bookView client results & case studiesLooking for a new hosting platform with amazing analytics? Try Captivate for free hereEmail admin@getmorelisteners.com to get in contact with Taig & Anthony.This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy.You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

    The MFR Coach’s Podcast w/Heather Hammell, Life + Business Coach for Myofascial Release Therapists
    EP. 264 Make MFR Mainstream, Stop Hiding Your Practice. SEO Made Simple with Laura Jawad

    The MFR Coach’s Podcast w/Heather Hammell, Life + Business Coach for Myofascial Release Therapists

    Play Episode Listen Later Oct 27, 2025 55:08


    Are you ready to elevate your online presence and ensure your myofascial release practice is discoverable? In this episode, Heather welcomes back SEO expert Laura Jawad to dive deep into the essentials of SEO for MFR therapists. Together, they explore actionable strategies that can help you stand out online. As an SEO strategist for female service providers and female-founded small businesses, Laura helps entrepreneurs attract more clients through the power of their websites. Laura has built two successful businesses through SEO, demonstrating first-hand the transformative power of well-executed SEO in competitive markets. Armed with a PhD and a deep passion for helping women-owned businesses thrive, Laura is the go-to expert if you're ready to make your website the hardest-working member of your marketing team. Tune in as Laura explains how to build a simple search strategy around three pillars - discoverability, visibility, and credibility. You will learn why your website is more than a brochure, how to use keywords, and what Google already assumes about you. She also covers quick wins, common mistakes, and how to turn every piece of content into a lead-generating asset. Listen now!    GUEST INFO — Laura Jawad, SEO strategist | Website | Free SEO Simplified Keyword Workbook | EP. 185 Why You Want To Be On Top With Seo Expert Laura Jawad   LINKS AND RESOURCES —

    Exposure Ninja Digital Marketing Podcast | SEO, eCommerce, Digital PR, PPC, Web design and CRO

    The B2B marketing playbook is changing faster than most businesses realise.SEO still works. Google Ads still deliver. Email campaigns still convert. But if your entire strategy relies on prospects finding you through traditional Google searches, you're missing a massive shift in buyer behaviour.Your buyers are researching differently. They're having longer, more detailed conversations before they ever visit your website. They're building shortlists from sources you might not even be tracking. And if your brand isn't visible in these new research channels, you're losing deals before you know they exist.In this episode, I'm breaking down three B2B marketing strategies that are working right now for our clients:Why digital PR isn't just for sexy consumer brands. I'll show you how we got an insulation and ventilation company featured across dozens of industry publications by turning new legislation into newsworthy content. Even "boring" B2B businesses can leverage digital PR effectively.How to win when nobody's searching for your solution. When only 20 people per month google your product category, keyword-focused SEO won't cut it. I'll walk through how we drove 361% traffic growth and 11% conversion rates for a takeaway packaging company by targeting problems, not keywords.Why most B2B websites are conversion killers and what to do about it. Jargon-heavy copy, unclear positioning, blocky layouts with zero personality. We redesigned one client's site with B2C principles in mind and generated 51 highly qualified leads in four months. I'll show you exactly what changed.I'll also share data that reveals something surprising: when buyers research solutions in 2026, the brands that get recommended aren't always the ones with the best SEO. Third-party visibility matters more than ever.The fundamentals haven't disappeared. Long sales cycles, multiple decision-makers, and proven channels still define B2B marketing. However, the businesses dominating in 2026 are the ones adding new layers to their strategy, whilst their competitors stick with what worked in 2023.This episode provides the complete roadmap for future-proofing your B2B marketing before your competitors catch on.Enjoy these episodes next:Why “AI Search is Just SEO” is a Dangerous Liehttps://exposureninja.com/podcast/364/The BEST SEO Strategies for 2026https://exposureninja.com/podcast/368/The BEST Digital Marketing Strategies for 2026https://exposureninja.com/podcast/369/

    Marketing x Analytics
    Web Analytics x Marketing, with Joshua Lauer | Sponsored by SearchMaster

    Marketing x Analytics

    Play Episode Listen Later Oct 27, 2025 31:14


    This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free!   Watch this episode on YouTube!   On this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Joshua Lauer, CEO of Lauer Creations, about marketing intelligence consulting. Joshua discusses consolidating various marketing data sources into a data warehouse, automating reporting with tools like Google Analytics, BigQuery, and Looker Data Studio, and ensuring accurate tracking. He also covers metrics that businesses should focus on, potential pitfalls in marketing data and attribution, and the benefits of both internal and external data management resources. He concludes by offering a deep dive audit for interested listeners. Follow Marketing x Analytics! X          |          LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

    Propel Your Practice
    SEO 101: How to Improve Your Clinic's Online Rankings (and Stay Visible in the Age of AI Search) | Healthcare SEO | Ep. 136

    Propel Your Practice

    Play Episode Listen Later Oct 27, 2025 13:26 Transcription Available


    When it comes to getting your clinic found online, one question always comes up: “How do I improve my website rankings on Google?”Whether you're a chiropractor, acupuncturist, physical therapist, or wellness practitioner, your potential patients are searching for your services right now. The key is making sure your website actually shows up when they do.That's where SEO — search engine optimization — comes in.And today, SEO looks a little different than it used to. With AI-powered search tools like Google's AI Overviews, ChatGPT, and xAI's Grok now summarizing results directly in search, visibility means more than just ranking #1. It's about making sure your clinic is included in those intelligent, conversational answers that patients trust.Let's explore how to do that.

    The Lazy CEO Podcast
    Ai Disruption: How AI is Disrupting The Fashion Industry

    The Lazy CEO Podcast

    Play Episode Listen Later Oct 27, 2025 30:57


    Are you ready for the AI disruption that's changing not just how you market—but how you show up as a leader? AI disruption isn't just shaking up industries—it's redefining how executives connect with customers, present themselves, and make smarter business decisions. In this episode, you'll learn how embracing AI-driven innovation can help you stand out, streamline your work, and future-proof your brand in a rapidly evolving digital world. You'll discover: How to turn your company's unique data into a lasting competitive edge in the era of AI disruption. The power of blending personal style with technology to project confidence and save time. Real-world examples of how AI is transforming marketing, customer feedback, and even product design. Tune in now to hear how forward-thinking CEOs are navigating AI disruption with confidence—and how you can use these insights to stay sharp, efficient, and ahead of the curve. Check out: [08:15] — The Real Source of Competitive Advantage in the AI Era Anya breaks down why unique data—not algorithms—is what gives companies an edge in the age of AI disruption. She shares examples from industries like dentistry and fashion to show how data becomes the real differentiator. [24:40] — Reinventing the Clothing Industry Through Circular, AI-Driven Design The discussion shifts to how Taelor's rental model leverages AI and feedback loops to reduce waste, personalize experiences, and help brands rethink "ownership." It's a great example of circular economy principles meeting digital innovation. [45:10] — How to Win at AI Search and Content Strategy Anya reveals how her team beat GQ and other big names to the top of AI search rankings by combining human creativity with AI-generated content—a must-listen for marketers navigating the changing landscape of SEO and ChatGPT-driven discovery. About Anya Cheng Anya Cheng is the Founder and CEO of Taelor, a leading men's clothing subscription service that provides personal styling and curated rentals, powered by expert stylists and AI. A Girls in Tech 40 Under 40 honoree, she previously led eCommerce and digital innovation teams at Meta, eBay, Target, and McDonald's.

    SEO para Google
    ¿Cómo hacer que tu podcast te encuentren en YouTube, Spotify y Google sin complicarte en 3 pasos?

    SEO para Google

    Play Episode Listen Later Oct 27, 2025 5:53 Transcription Available


    Este episodio defiende que el SEO de podcasts no es técnico sino claro: preguntas directas, respuestas rápidas y una estructura que se entienda al instante. Aprenderás a titular con la pregunta exacta que resuelves y un beneficio concreto, a empezar la descripción con tres frases que respondan la duda, y a dividir el episodio en capítulos con tiempos legibles. También se recomienda una transcripción limpia en la web, junto al audio o video embebido, para crear una “doble puerta” de entrada tanto en las plataformas como en Google; y a incluir un clip corto de 30-45 segundos que resuma la idea y aparezca en la descripción y en redes.Para ilustrarlo, se cuenta el caso de un taller de bicicletas: un episodio corto llamado Ajusta tu bici en cinco minutos, con título claro, capítulos marcados y una transcripción limpia. Automatizaron con IA la transcripción y un borrador de resumen de tres frases, que luego pulieron a mano. El resultado: cuando la gente buscaba respuestas como “cómo tensar la cadena sin herramientas” o “frenos que chillan”, aparecieron sus contenidos y su web recibió más visitas gracias al clip y al resumen en la página. Lecciones clave: pregunta clara en el título, tres frases iniciales, capítulos con tiempos y un clip destacado; la claridad constante impulsa el descubrimiento en YouTube, Spotify, Google y más.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/seo-para-google--1693061/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

    Beginners SEO Podcast
    Small Business SEO Checklist 2025 For AI & Google

    Beginners SEO Podcast

    Play Episode Listen Later Oct 27, 2025 13:16


    Ask Me Your SEO Questions!Today I give an updated version of my beginner's SEO checklist for small business websites perfect for if you're worried about AI visibility as well as showing up on Google as well! Head to theplansuccess.com to get the free full SEO checklist!  Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here!Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide!And if you're not already, follow me over on Instagram for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccess

    Smarter Podcasting: Making Podcasts Better
    What's The SECRET to a Great Podcast? Real Listener Feedback

    Smarter Podcasting: Making Podcasts Better

    Play Episode Listen Later Oct 27, 2025 50:22


    “The reason I'm putting on a podcast is because I want to listen. I don't want to read about the hosts - I want you to tell me about you.” — Adrie MackayThis episode is easily one of my favorites — not because of the guest (though she is my wife), but because I finally got to hear the raw, honest perspective of a real podcast listener. Adrie isn't in the industry; she doesn't care about gear or metrics. She just loves great stories, good sound, and shows that respect her time.Listening to her describe how she chooses podcasts, where she listens, and what makes her switch off reminded me that every podcaster needs to think more like a listener. This conversation changed the way I look at intros, ads, and even how people interact with Spotify. If you want to know how your audience really experiences your show — this is the episode to listen to.5 Key Talking PointsListeners crave connection. They tune in to people, not just topics.Bad audio kills interest instantly — even more than weak content.The first two minutes decide everything. Get to the point fast.Titles and artwork matter more than show notes. Most people never read them.Podcast habits are personal. Where, when, and how people listen shapes what they love — and what they skip.Chapters and Timestamps00:00 — Why People Listen03:00 — From Talk Radio to True Crime09:00 — What Makes Listeners Switch Off17:00 — Should You Repeat Your Intro Every Episode?25:00 — How Listeners Discover New Podcasts35:00 — Lessons for PodcastersSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    Life Logic
    Can Creators Survive The AI Takeover

    Life Logic

    Play Episode Listen Later Oct 27, 2025 12:42


    Learn how to use AI to future-proof your career and avoid job displacement. Discover how artificial intelligence is impacting technology and jobs and what it means for your future. Learn how to reinvent yourself with the right ai tools and navigate career transformation in an age of workforce automation and the future of ai.▶️ *[WORK WITH ME]* https://RobbJarrett.net▶️ *FREE* Personal Brand Starter Kit :: https://www.medialabb.net/brandkit*[SUBSCRIPTIONS I RECOMMEND]*ABOBE CREATIVE SOFTWARE - VIDIQ (AI Creation and SEO) - https://vidiq.com/robbjarrett Motion Array (Assets) - Envato (Assets) - OPENART (AI Creation Tools)BEACONS: https://beacons.ai/signup?c=robbjarrett*[PRODUCTS I RECOMMEND]*SM7B Microphone - https://amzn.to/47AuKREMV7+ Microphone - https://amzn.to/3V7LRmABLUE YETI Microphone - https://amzn.to/3V7LRmAOBSBOT Webcam - https://amzn.to/4mcWhMFDJI Action Cam - https://amzn.to/3V44gk7DJI OSMO Gimbal - https://amzn.to/3V44gk7NEEWER Lights - https://amzn.to/4pfvMJe

    SEO Is Not That Hard
    Entities Part 10 : Speaking Machine - Your Practical Guide to Schema Markup

    SEO Is Not That Hard

    Play Episode Listen Later Oct 27, 2025 11:31 Transcription Available


    Send us a textTool mentioned in the podcast: https://validator.schema.org/Machines don't reward guesses; they reward clarity. We walk through a practical, four‑step framework to make search engines and LLMs understand your brand, your people, and your offers without ambiguity. The focus is on schema markup that scales: JSON‑LD for clean implementation, @id for stable references, and a connected entity graph that links Organisation, Website, Person, Product, and Service into one coherent map of your business.We start by establishing a sitewide identity with Organisation and Website markup, then strengthen it with authoritative sameAs profiles so your name is matched to the right entity in the knowledge graph. From there, we embed authorship into Article schema and connect each writer back to the brand via affiliation, with optional knowsAbout fields to highlight topical expertise and support EEAT. Next, we mark up Products and Services with properties that mirror visible content, reinforcing trust and unlocking eligibility for rich results. Finally, we tie it all together using @id URLs as canonical anchors so every reference points to a single, durable source of truth.Along the way, we share common pitfalls to avoid, why isolated page labels leave performance on the table, and how a connected schema strategy helps search engines attribute content, surface it confidently, and reduce confusion with lookalike brands. We also cover essential tooling: the Schema Markup Validator for structure and the Rich Results Test for feature eligibility, plus pointers to research resources for deeper implementation.If you want your authority recognised by both users and machines, this is your blueprint to ship. Subscribe for more hands‑on SEO strategy, share this with a teammate who owns structured data, and leave a review telling us which schema type you'll implement first.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

    Search with Candour
    Exploring Social Health & Career Growth | The SEO Mindset & Search with Candour Live from Brighton

    Search with Candour

    Play Episode Listen Later Oct 27, 2025 66:29


    Join us LIVE from Brighton as the teams from ⁨@SEOMindsetPodcast⁩ and Search with Candour come together for an engaging and informative podcast.In this special episode, the trio of hosts explore the importance of intentional social connections for career progression, and practical tips on maintaining good social health.The episode also features insights from the audience, real-life stories, and a detailed analysis of Google's take on 'social health.'Don't miss out on expert advice, heartfelt stories, and actionable tips designed to enhance your personal and professional growth in the SEO world!Headline sponsor - SISTRIXSISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook. With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and perform research across TikTok, Instagram and YouTube.Food sponsor - MajesticMajestic maps the web to bring you the Link Intelligence data you need to dominate your market. Established in 2004, Majestic is dedicated to serving worldwide backlink data and analysis.Drinks sponsor - Good Signals and WhitworthGood Signals help brands that deserve to do better online – do just that. They use what makes your business unique and interesting to help you grow online in new and exciting ways – connecting your brand with the people who matter most to you.Whitworth SEO specialise in authentic SEO without the jargon. Just proper SEO consultancy, no fluff and purely focused on delivering return on investment from your organic channel.00:00 Introduction and Welcome01:21 The SEO Mindset Podcast Origins02:33 Introducing Search with Candour03:45 SISTRIX: How does Google define social health?04:40 Sponsor Acknowledgements12:10 Exploring Social Health and Loneliness17:01 Maintaining Work-Life Synergy27:51 Overcoming Imposter Syndrome37:09 Choosing Your Influential Five37:36 Using the 5-3-1 Model39:27 Quality Time and Presence40:13 Balancing Social Health and Solitude42:44 Tips for Social Health42:58 Overcoming Fear and Trying New Things54:49 Navigating Social Interactions and Remote Work01:00:03 Q&A and Personal Stories01:04:51 Closing Remarks and Thank Yous

    Marketing Transformation Podcast
    #216 mit Johannes Beus // SISTRIX

    Marketing Transformation Podcast

    Play Episode Listen Later Oct 27, 2025 33:55 Transcription Available


    In dieser Folge des Marketing Transformation Podcasts spricht Erik Siekmann mit Johannes Beus, deutscher Unternehmer, Experte im Bereich Suchmaschinenoptimierung und Gründer und Geschäftsführer (CEO) der SISTRIX GmbH. Johannes ist vor allem bekannt als Gesicht und treibende Kraft hinter SISTRIX, einer der führenden Sichtbarkeits- & SEO-Analysetools und gilt als “Vordenker” im Bereich SEO, besonders in der Diskussion um die Auswirkungen von KI und neuen Suchmodellen auf Rankings und Sichtbarkeit. In diesem Gespräch geht es um die Zukunft der Suche und die Auswirkungen von KI-basierten Suchsystemen wie ChatGPT auf das bestehende Online-Ökosystem. Weitere Themen des Gesprächs: - Die rasante Entwicklung von KI-basierten Suchsystemen wie ChatGPT - Welche Herausforderungen sich für Google durch ChatGPT ergeben - Wie wichtig es für Werbetreibende und Marken wird, in den KI-Antworten sichtbar zu sein - Wie Google versucht, mit seinem "AI-Mode" eine Hybridlösung aus KI-Antworten und Quellenangaben zu entwickeln - Eine kommende, grundlegende Transformation der Suchlandschaft, bei der sich das Nutzerverhalten und die Monetarisierungsmodelle stark verändern werden Über Johannes Beus Johannes Beus ist ein deutscher Unternehmer und anerkannter Experte im Bereich Suchmaschinenoptimierung (SEO). Er ist Gründer und Geschäftsführer (CEO) der SISTRIX GmbH mit Sitz in Bonn. Beus beschäftigt sich bereits seit 2001 mit SEO und analysiert konsequent Veränderung und Trends in der Welt der Suchmaschinenoptimierung. Unter seiner Führung hat sich SISTRIX als eine der wichtigsten Plattformen bzw. Werkzeuge im deutschsprachigen und darüber hinaus im internationalen SEO-Umfeld etabliert. Der Marketing Transformation Podcast wird produziert von TLDR Studios.

    Startup Inside Stories
    De 400 000 € a 300 M $: la historia de Holafly #403

    Startup Inside Stories

    Play Episode Listen Later Oct 27, 2025 84:56


    Este episodio es posible gracias a HolaflyCon los planes de datos internacionales de Holafly tendrás internet en más de 170 destinos.Olvídate de buscar WiFi o pagar cargos extra: solo disfruta tu viaje conectado.Conoce los planes de Holaflyhttps://esim.holafly.com/es/?utm_source=podcast&utm_medium=newsletter&utm_campaign=itnig¿Se puede facturar 300M$ al año sin inversores? Pedro Máiquez, cofundador de Holafly, nos cuenta la increíble historia de su startup. Empezó con 70.000€ de los fundadores y hoy es un gigante global de las eSIMs, captando 1 millón de clientes nuevos cada mes.En este podcast, Pedro comparte una de las historias 'bootstrap' (sin inversión) más espectaculares del ecosistema, marcada por un crecimiento explosivo y los retos psicológicos del éxito. Pasaron del borde de la quiebra en la pandemia (400.000€ de facturación) a 12M€ al año siguiente, luego 75M€, 190M$ y ahora apuntan a superar los 300M$.Hablamos de:La Ansiedad del Éxito: Pedro confiesa la ansiedad y el miedo constante a pesar de las cifras. ¿Cuándo es suficiente? Poner un CEO Externo: "Me siento incompetente para dirigir la compañía que tengo". La decisión de apartarse y fichar a un externo como CEO.Competencia Feroz: La historia de cómo Telefónica "los quiso contratar gratis" y la lucha contra el unicornio Airalo.Estrategia de Producto: Por qué Holafly vende "tranquilidad" (datos ilimitados) y no gigas.Escalado Internacional: Por qué montó la operación de 600 personas en Colombia tras el COVID y los problemas de contratar en España.¿Vender por 1.000 Millones? Por qué el dinero ya no le hace más feliz y prefiere seguir construyendo.Una charla imprescindible sobre crecimiento, la psicología del fundador y cómo construir un gigante global sin Venture Capital.

    Content Performance Podcast
    GEO Technik: So machst du deine Website KI-ready

    Content Performance Podcast

    Play Episode Listen Later Oct 27, 2025 27:38


    Wie können wir unsere Website technisch optimieren für mehr KI-Sichtbarkeit? Diese Frage stellen sich gerade viele SEO- und Marketing-Verantwortliche. Es stehen zahlreiche Vorschläge im Raum: Von Schema-Auszeichnung über llms.txt-Dateien. Aber was bringt wirklich etwas? Das diskutierten wir, Fabian Jaeckert und Benjamin O'Daniel, in dieser Podcast-Episode. Unsere Sicht: In GEO (Generative Engine Optimization) gelten nicht automatisch die gleichen Maßnahmen wie in SEO. Einfach so weitermachen wie bisher – das funktioniert nicht. Es ist eine neue Technologie, die in Teilen anders funktioniert. Man sollte genau prüfen, was etwas bringt – und was nicht. Und welche neuen Prüfungen und Maßnahmen notwendig sind. 📈 Mehr Charts und Analysen zur Episode 🎓 GEO Academy 👋 Fabian auf LinkedIn 👋 Benjamin auf LinkedIn

    CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co

    In this special episode, Gresham dives into the practical challenges he's facing, particularly around lead generation. After receiving a modest lead pack from his franchising organization, he realized that buying leads alone isn't delivering the results he wants. He's now weighing two options: partnering with a low‑cost program that offers SEO‑optimized content and running minimal‑budget Facebook ads, or taking a DIY approach to create and execute the strategy himself using the resources and team he already has. He feels torn between learning from an external expert and maintaining full control over the execution. Finally, he outlines his strategic plan to consolidate traffic and leads across multiple domains. Because some of his sites already rank well, he proposes creating a sub‑domain on the strongest site, publishing SEO‑focused content there, and funneling the resulting leads back to his broker business under a broader “umbrella” brand.  Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

    The Essential Reads
    Sense and Sensibility by Jane Austen chapter 6 | Audiobook

    The Essential Reads

    Play Episode Listen Later Oct 26, 2025 8:18


    Sense and Sensibility by Jane Austen chapter 6 , narrated by Isaac BirchallSubscribe on YT or Join the Book Club on Patreon and support me as an independent creator :Dhttps://ko-fi.com/theessentialreadshttps://www.youtube.com/channel/UCfOFfvo05ElM96CmfsGsu3g/joinSummary:he family is at first sad about their departure from Norton, but as they approach Barton, they become fascinated by the hills and wooded landscape of Devonshire. The cottage is perfectly fine as a house, but as a cottage, it is missing many little aspects that a cottage is in need of, like honeysuckle covered walls. The cottage is very small, but it does have everything the family will need. It is too late in the year for Mrs. Dashwood to do any renovations, but it means that she will have plenty of money to renovate when the Spring begins. Once settled in, their landlord, Sir John Middleton visits them. He is a good-looking man of about 40, and he seems to be, in person, as polite as in letter. He sends them a welcome gift of garden produce and game. They soon visit Lady Middleton too. A younger woman of 26 or 27, and she is very elegant, but rather cold compared to her husband.SEO stuff I don't want to do. Jane Austin's timeless classic Sense and Sensibility follows the story of two girls, Elinor and Marianne Dashwood, and their endeavors in love, marriage, and societal expectations. Love is not easy however, and Elinor finds her sense tested by her charming brother-in-law, while Marianne's sensibility brings her nothing but heartbreak.

    Restaurant Rockstars Podcast
    463. The $3M Restaurant Playbook: Leadership and Systems That Drive Profit - Ed Powers

    Restaurant Rockstars Podcast

    Play Episode Listen Later Oct 26, 2025 41:29


    How does a restaurant generate $3 million in annual sales and still maintain strong profits? In this episode, Roger Beaudoin of Restaurant Rockstars sits down with Ed Powers, Director of Operations at Broken Yolk Café, to unpack the leadership, systems, and culture that keep this brand thriving. After nearly three decades with Chili's and Brinker International, Ed brings deep lessons in hospitality leadership, hiring the right people, and building consistency that drives profitability across locations. Listen in as Roger and Ed discuss: How leadership and team culture directly impact restaurant profits Smart ways to hire and retain the right people Balancing rising labor costs and food volatility without cutting quality Why breakfast, brunch, or any daypart can succeed with the right systems How technology, training, and feedback loops create lasting success Whether you run a neighborhood café or a multi-unit group, you'll walk away with ideas to improve margins, strengthen your team, and grow your restaurant profits with less stress and more control.

    SEO para Google
    Busca como hablas: el SEO en redes que convierte publicaciones en respuestas y atrae tráfico desde TikTok, Instagram y YouTube (y Google)

    SEO para Google

    Play Episode Listen Later Oct 26, 2025 6:06 Transcription Available


    En este episodio del podcast SEO para Google se revela que las redes ya funcionan como motores de búsqueda: TikTok, Instagram y YouTube están cambiando la forma en que la gente pregunta y encuentra respuestas. La idea clave es simple pero poderosa: transforma cada publicación en la respuesta clara a una pregunta real que tu audiencia ya está haciendo. Hazlo así: inicia el video o carrusel con la pregunta exacta, ofrece una respuesta directa en 10-15 segundos, usa la primera línea del texto con palabras tal como las escribe la gente y añade dos o tres puntos concretos; cierra con un comentario fijado que dirija a tu guía en la web. Al incrustar ese clip en tu artículo y abrir con un bloque de tres frases que resuelve la duda, Google empieza a mirar señales fuera de tu sitio y te descubre de nuevas formas.Para ilustrarlo, se cuenta el caso de una pequeña escuela de surf que respondió preguntas comunes con microvídeos y checklists: ¿qué tabla usar?, ¿cuántas horas practicar?, ¿qué neopreno elegir? No ganó por virales, sino por ser útil, y su nombre comenzó a sonar en redes mientras sus páginas atrajeron más visitas desde Google gracias a esas respuestas. El episodio propone un plan práctico en seis pasos para crear microguías y clips de 30-40 segundos, fijar un comentario con el resumen y enlace, y repetir cada semana para lograr constancia. ¿Qué pregunta de tus clientes puedes convertir en tu próximo clip para empezar a atraer visitas y reforzar tu marca?Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/seo-para-google--1693061/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

    Thrivetime Show | Business School without the BS
    Clay Clark Client Success Story | “I Always Had Coaches & I Knew That I Wasn't Going to Grow My Business Without a Proven Coach & Now I'm Now a Success Story (w/ 11 Locations)!” - Gabe Salinas (WindowNinjas.com)

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Oct 24, 2025 85:11


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Business Coach | How to Hire, Inspire, Train & Retain High-Quality Employees On the Planet Earth + Join Eric Trump At Clay Clark's Dec. 4-5 ThrivetimeShow.com Business Conference In Anaheim, California

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Oct 24, 2025 82:06


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Pool Maintenance & Repair Industry | "Our Leads Were 1 or Two Per Week. I Was Having to Knock On Doors to Try to Get Leads. Now We Are Averaging 12-15 Leads Coming In!" - Paul Sullins (PelicanTulsaPoolMaintenance.com)

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Oct 24, 2025 91:11


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/