Podcasts about Revenue

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    Latest podcast episodes about Revenue

    The BossBabe Podcast
    477: From Rejected Author to $2.5M Revenue: The Exact System That Changed Everything

    The BossBabe Podcast

    Play Episode Listen Later Aug 28, 2025 54:45


    EPISODE SUMMARY If you've ever wondered how to turn your passion into profit - whether that's writing a book, building a coaching business, or creating a funnel that actually works - this episode is for you. Ashley went from three years of rejection as an aspiring author to becoming an international bestseller and scaling a $2.5M business. Inside, she shares the exact system she used to finally get published, the framework she now teaches her clients, and the sales engine (built through Freedom Fast Track) that continues to bring in consistent revenue. You'll walk away with practical insights on building a business that feels aligned, marketing without overwhelm, and structuring your weeks for both creative flow and growth. TIMESTAMPS 00:00 - The surprising reason most authors face rejection (and how to avoid it) 02:28 - The step-by-step system to finally get your book finished 06:32 - A wake-up call that changed how Ashley approached business and life 11:53 - What to do if you're multi-passionate but struggling to find your “thing” 17:13 - Why every business has its own DNA (and how to honor yours) 20:35 - Behind the scenes of a sales engine that brings consistent revenue 26:07 - How to stop guessing and start using data to fuel growth 33:40 - A weekly structure that balances creative flow with profitability 38:49 - The real challenges of building a business as a new mom 44:19 - The nine secrets to writing and publishing a book that actually sells RESOURCES + LINKS Join The Freedom Fast Track Waitlist Here. Grab Ashley's Book, The Author Success Code Right Here. Ready To Write The Book That Builds Your Brand, Your Business, And Your Legacy? Click Here To Book Your Private Book Breakthrough Call With Ashley. The Book Accelerator Is Back. Early Bird Enrollment Ends August 31st. Click Here To Learn More. Try Kajabi Free Here: www.bossbabe.com/kajabi Follow Ashley On Instagram:@ashleymwrites Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We'll Send You Natalie's 7-Figure Operating System Completely FREE (value $1,997).

    The Not For Lazy Marketers Podcast
    Having Your Biggest Revenue Quarter During Your Hardest Life Season, The Power of Values-Based Decision Making with Sarah Warren

    The Not For Lazy Marketers Podcast

    Play Episode Listen Later Aug 28, 2025 70:58


    In today's episode, I sit down with my client and friend, Sarah Warren, for an incredible conversation about resilience, branding, and the power of values-based decision making. Sarah shares her journey of navigating one of the hardest seasons of her life while creating her biggest revenue quarter ever, and the lessons she's learned about building a brand rooted in true alignment. We dive deep into how clarity, alignment, and staying anchored in your values can carry you through challenges and fuel massive growth. If you've ever wondered how to build an authentic brand and lead with resilience no matter what life throws at you, you'll love this conversation.

    The Ryan Hanley Show
    How One Simple Word Is Destroying Your Company | Natalyn Lewis

    The Ryan Hanley Show

    Play Episode Listen Later Aug 28, 2025 50:28


    Join our community of fearless leaders in search of unreasonable outcomes... Want to become a FEARLESS entrepreneur and leader? Go here: https://www.findingpeak.com Watch on YouTube: https://link.ryanhanley.com/youtube Connect with Natalyn Lewis Website: https://nattyo.com/ Instagram: https://www.instagram.com/natty.o.lewis Performance coach Natalyn Lewis reveals why most teams get stuck in endless cycles of resistance and how one simple word is sabotaging your company's growth. In this eye-opening conversation, we dive deep into the psychology behind team dysfunction and discover practical strategies that actually work.

    Wealthy Woman Lawyer Podcast
    Episode 315 | The Automation Advantage: Technology Systems That Move the Revenue Needle

    Wealthy Woman Lawyer Podcast

    Play Episode Listen Later Aug 28, 2025 20:25 Transcription Available


    In this episode of the Wealthy Woman Lawyer® Podcast, host Davina Frederick reveals how forward-thinking women law firm owners are scaling faster—not by doing more, but by doing smarter. If you've ever felt like technology is a burden instead of a breakthrough, this conversation will shift your perspective. Davina explores how the right automation systems—not just any tech tools—can actually become your secret weapon for multiplying revenue, attracting more clients, and delivering a premium experience that sets your firm apart. Whether you're automation-averse or already experimenting with AI, this episode is packed with insight into what really moves the needle—and how to avoid the traps that keep firms stuck in ‘busy mode.' If you're ready to finally create systems that work for you 24/7, tune in now.Go here to listen:LINKS TO LOVE:Want to leave us a review on Apple Podcasts? We'd love it! Here's the link.Ready to scale your law firm to six or seven figures in 2025? Click here to apply and book a call with me.

    The Glossy Beauty Podcast
    Summer recap: The investments, strategies and revenue tumbles that defined the beauty industry

    The Glossy Beauty Podcast

    Play Episode Listen Later Aug 28, 2025 45:17


    The beauty industry had an eventful summer marked by changing retailer strategies, stark revenue tumbles and a flurry of pricey acquisitions.  In this special episode of The Glossy Beauty Podcast, reporters Lexy Lebsack, Emily Jensen and Sara Spruch-Feiner walk through the stories that defined the season.  This includes strategy shifts within retailers like Sephora, Ulta Beauty and Target, plus a look at disappointing revenue at conglomerates Shiseido and Estée Lauder Companies. The team also discusses the biggest acquisitions of the season — including Rhode, Dr. Squatch, Space NK and Touchland — and the tariff-related topics we're watching as fall approaches.  To start (0:53), Glossy's beauty team digs into the industry's biggest summer investments, led by E.l.f. Beauty's May purchase of Hailey Bieber's Rhode for $1 billion. The team also walks through CPG company Church & Dwight's $700 million purchase of trendy hand sanitizer brand Touchland in May and Unilever's June purchase of digitally-native men's care brand Dr. Squatch for $1.5 billion.   Beauty's top specialty retailers also had big summers. Sephora (8:37) is leaning deeper into a tried-and-true brand launch playbook: the celebrity artist. In the past few weeks, the retailer has rolled out new lines from celebrity makeup artists Hung Vanngo and Mary Phillips, plus hairstylist Chris McMillian.  Meanwhile, Ulta Beauty (18:17) had a whirlwind summer as new CEO Kecia Steelman executed her “Ulta Unleashed” comeback plan. Steelman, who was appointed CEO in January after more than a decade with the company, announced her plan in March as a response to the company's 1.9% year-over-year holiday sales tumble. Glossy's team unpacks all the changes, including the acquisition of U.K. retailer Space NK, international expansion into Mexico and the Middle East, and the end of Ulta's shop-in-shop with Target.  Finally (25:37), Glossy's team walks through can't-miss beauty conglomerate news: LVMH's splashy Louis Vuitton Beauté launch and Shiseido's sales tumble caused by Drunk Elephant's poor performance, plus turbulence at Waldencast and Estée Lauder Companies. Finally (36:27), team Glossy ends with a few autumn tariff predictions. 

    B2B Go-To-Market Leaders
    From Cold Calls to Customer-First GTM: Max Gartner's Playbook to Scaling Revenue

    B2B Go-To-Market Leaders

    Play Episode Listen Later Aug 28, 2025 43:17


    In this episode of the B2B Go-To-Market Leaders Podcast, Vijay sits down with Maximilian Gartner, Head of Go-To-Market at Brightwave, to explore how GTM leaders can balance sustainable growth with predictable revenue, while staying rooted in authentic, founder-led perspectives.Max shares his journey from inside sales “boiler rooms” to leading GTM teams at high-growth companies, and how lessons from cold-calling, enterprise deal cycles, and sales leadership shaped his philosophy on customer-first GTM.They dive deep into:Why founder-led POVs are powerful in early stage, and how they must evolve as companies scale.The critical difference between predictable and sustainable revenue, and why ignoring sustainability leads to churn.Lessons from inside sales: why clarity and credibility in the first 10 seconds of a call are everything.A Brightwave GTM pivot that front-loaded product experience, shortened feedback loops, and tripled adoption.Why “knowing your customer” (KYC) at every level: user, manager, executive, is the ultimate GTM advantage.How doubt and imposter syndrome can be reframed as signals of growth.If you're leading sales, marketing, CS, or product, or simply curious about how GTM leaders scale customer-first strategies, this episode is packed with tactical insights and leadership lessons.Connect with Max Gartner on LinkedIn:https://www.linkedin.com/in/maximiliangartner/Connect with Vijay Damojipurapu on LinkedIn:https://www.linkedin.com/in/vijdam/Brought to you by: stratyve.com

    The FOX News Rundown
    "A Better Fiscal Position" In America: Tariff Revenue Soars Under Trump

    The FOX News Rundown

    Play Episode Listen Later Aug 27, 2025 33:39


    President Trump's tariffs will lower deficits by an estimated $4 trillion, per a Congressional Budget Office projection released last Friday. While consumer confidence has dipped, the President has assured that the nation's economic tide is turning, as companies both foreign and domestic expand inside the U.S. Former member of the National Security Council during Trump's first term and Senior Fellow at the Atlantic Council Alexander Gray joins to explain the benefits of the Trump administration's “Liberation Day” tariffs as well as weighing in on President Trump's push to end the Russia-Ukraine conflict. Juvenile crime has become a growing concern across the country, with communities struggling to strike a balance between accountability and rehabilitation. From curfews to new ordinances, officials are looking for methods to rein in disruptive and sometimes violent criminal behavior and get kids back on track. University of Miami sociology professor and former director at the Federal Bureau of Justice Statistics, Alex Piquero, joins the Rundown to break down the trends and if juvenile crime really is on the rise in America. Plus, commentary from Co-Chair of the Republican National Committee Youth Council, CJ Pearson. Photo Credit: AP Learn more about your ad choices. Visit podcastchoices.com/adchoices

    Out of the Hourglass
    Ep. 244: Beating the Drum – Setting the Table for Sales Success with Gavin Hepp

    Out of the Hourglass

    Play Episode Listen Later Aug 27, 2025 48:45


    Join us as we welcome Gavin Hepp, Co Founder of Webfoot Home Improvements and newest addition to the Nolan Sales Coaching team. Gavin shares his passion for "Setting the Table" - the critical foundation of every successful sales interaction that makes customers comfortable and sets clear expectations from the start. We dive deep into practical communication strategies, and discuss how to leverage texting effectively with clients and avoid the dreaded "ghosting" through structured follow-up processes. 

    Power Hour Optometry's Only Live Radio Show
    12 Month Case Study to Scale Smarter: Growing Revenue and Culture with Dr. Nick Lillie

    Power Hour Optometry's Only Live Radio Show

    Play Episode Listen Later Aug 27, 2025 61:07


    Scaling a practice is never easy, especially when new growth often brings growing pains.  But what if you could expand your practice, add associates, and increase profitability without losing momentum — or yourself — in the process? 

    The Product Podcast
    Twilio CPO on Integrating AI into Product Strategy to Grow Revenue | Inbal Shani | E272

    The Product Podcast

    Play Episode Listen Later Aug 27, 2025 41:42


    In this episode, Carlos Gonzalez de Villaumbrosia interviews Inbal Shani, Chief Product Officer at Twilio, the $18B customer engagement powerhouse trusted by over 320,000 businesses worldwide.Inbal is a trailblazer in AI-first product development. Before joining Twilio, she led the launch of GitHub Copilot—one of the most transformative AI tools for developers, reshaping how engineers write code. Now at Twilio, she's steering a product portfolio that infuses AI into the heart of customer communications, helping companies unlock smarter, more personalized digital experiences at scale.In this conversation, Inbal shares why successful AI adoption goes far beyond adding models to features—it requires a rethinking of product strategy itself. She also dives into how Twilio measures real business impact from AI, why PMs need technical fluency more than ever, and what it takes to lead a product org into the AI-native future.What you'll learn:- How GitHub Copilot shaped Inbal's approach to building AI-native products.- Why AI adoption alone is not a product strategy—and what to focus on instead.- The metrics Twilio uses to evaluate AI's business impact.- The evolving technical skill set required for PMs in the age of AI.Key Takeaways

    All That Jazze
    283. Business Models for Manifestors: How to Create Consistent Revenue With Your Burst-Rest Energy

    All That Jazze

    Play Episode Listen Later Aug 27, 2025 11:49


    If you're a Manifestor in Human Design who's been told to "maintain consistent effort," "be constantly available for your clients," or "follow this proven system exactly as outlined" - and you're wondering why it all feels so restricting - this episode is for you. As a Manifestor, you're literally designed to completely revolutionize how we think about work and success, but most business advice assumes you have the same energy as Generators. In this Human Design business episode, I'm breaking down exactly why traditional business models are draining your creative power and how to build something that works with your natural initiation energy instead.In this episode, I share:

    TD Ameritrade Network
    NVDA Earnings: Data Center Revenue and China Market Insights

    TD Ameritrade Network

    Play Episode Listen Later Aug 27, 2025 3:58


    Nvidia (NVDA) reports earnings soon, and all eyes are on data center revenue, gross margin normalization, and any updates on the Chinese market. Ali Mogharabi breaks down what to expect, including any potential color on the Rubin and Blackwell chip delays, and how the company will navigate the uncertainty surrounding U.S.-China trade tensions.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

    The Client Stampede - An Unconventional Marketing Podcast by Julie Guest
    Old School Sales is Dead. Here's what's much better.

    The Client Stampede - An Unconventional Marketing Podcast by Julie Guest

    Play Episode Listen Later Aug 27, 2025 7:23


    Sales team doubled. Revenue flat. If that sounds familiar, this episode unpacks the silent killer in most sales orgs and the shift that turns your marketing from "noise maker" into a revenue engine that actually drives the deals.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

    CNBC Business News Update
    Market Close: Stocks Higher, S&P 500 Index Hits New Record High, Nvidia Out With Better Than Expected Results For Earnings & Revenue But Shares Bounce Around After Hours 8/27/25

    CNBC Business News Update

    Play Episode Listen Later Aug 27, 2025 3:57


    From Wall Street to Main Street, the latest on the markets and what it means for your money. Updated regularly on weekdays, featuring CNBC expert analysis and sound from top business newsmakers. Anchored by CNBC's Jessica Ettinger.

    From Washington – FOX News Radio
    "A Better Fiscal Position" In America: Tariff Revenue Soars Under Trump

    From Washington – FOX News Radio

    Play Episode Listen Later Aug 27, 2025 33:39


    President Trump's tariffs will lower deficits by an estimated $4 trillion, per a Congressional Budget Office projection released last Friday. While consumer confidence has dipped, the President has assured that the nation's economic tide is turning, as companies both foreign and domestic expand inside the U.S. Former member of the National Security Council during Trump's first term and Senior Fellow at the Atlantic Council Alexander Gray joins to explain the benefits of the Trump administration's “Liberation Day” tariffs as well as weighing in on President Trump's push to end the Russia-Ukraine conflict. Juvenile crime has become a growing concern across the country, with communities struggling to strike a balance between accountability and rehabilitation. From curfews to new ordinances, officials are looking for methods to rein in disruptive and sometimes violent criminal behavior and get kids back on track. University of Miami sociology professor and former director at the Federal Bureau of Justice Statistics, Alex Piquero, joins the Rundown to break down the trends and if juvenile crime really is on the rise in America. Plus, commentary from Co-Chair of the Republican National Committee Youth Council, CJ Pearson. Photo Credit: AP Learn more about your ad choices. Visit podcastchoices.com/adchoices

    Voxpro Studios
    Are you leaving revenue on the table in customer experience?

    Voxpro Studios

    Play Episode Listen Later Aug 27, 2025 24:33


    On this episode, we explore strategies that transform customer experience into a revenue engine — and how to communicate CX wins with language that resonates with C-suite executives.As customer expectations increase and budgets tighten, organizations are looking for ways to quantify the value of their CX initiatives. Our expert guests share proven methods for connecting CX initiatives directly to revenue growth, backed by real-world success stories and actionable insights.Listen for the compelling insights of Cami Ferreira, global business strategist and CX speaker, and Richard Bledsoe, vice president of customer experience innovation at TELUS Digital.Visit our website to learn more about TELUS Digital.

    Financial Advisor Success
    Ep 452: From $200M To $1.4B In 5 Years By Spending 15% Of Revenue On Marketing (That Still Works) with Gabriel Shahin

    Financial Advisor Success

    Play Episode Listen Later Aug 26, 2025 90:00


    Scaling an advisory firm quickly requires more than just marketing - it demands intentional infrastructure, rapid lead conversion systems, and a team built for volume. This episode explores how investing heavily in digital marketing, building internal efficiencies, and empowering advisors can drive explosive growth without sacrificing client service. Gabriel Shahin is the CEO of Falcon Wealth Planning, an RIA based in Ontario, California, that oversees $1.4 billion in AUM for 1,500 households. Listen in as Gabriel shares how his firm grew from $200 million to $1.4 billion in just five years by generating 2,500 leads per month and onboarding nearly 500 clients annually. We dive into how his team maximizes paid ads on Google with targeted landing pages and lead magnets, why content creation for SEO and “answer engine” optimization is central to their strategy, and how they ensure fast follow-up by assigning staff to manage inbound leads. Gabriel also discusses his firm's revenue-based compensation model for its advisors, why he views his advisors as his top clients, and how stepping out of day-to-day operations has allowed him to focus on leading the firm into its next phase of expansion. For show notes and more visit: https://www.kitces.com/452

    Construction Genius
    The Hit Rate Revolution: Achieving 35-50% Win Rates and Doubling Revenue

    Construction Genius

    Play Episode Listen Later Aug 26, 2025 54:21


    In a field like construction, where sales are complex, high-stakes, and often misunderstood, success depends less on competition on pricing and more on strategic engagement, early involvement, and paying attention and understanding the needs of the client.  Meet Matthew Neuberger, a prominent figure in the business world who is an expert in business development, specializing in executive sales consultation and sales productivity training. As a dynamic presenter and trainer, he helps industry leaders to articulate successful management, sales, and prospecting strategies. Focusing on businesses that are ready to rise above the low-bid mentality, his approach integrates strategic guidance, stakeholder alignment, and practical tools, allowing contractors to win more sustainable, profitable projects. He joined us today to talk about how contractors can break free from low-bid traps.   HIGHLIGHTS [01:58] From low-bid work to high-value projects.  [05:43] Time shift in sales process.  [12:16] Abundance vs. scarcity mentality.  [18:27] Parent, adult, and child framework.  [21:54] The importance of setting clear expectations.  [27:56] Understanding the decision-making process.  [34:41] Asking better questions.  [41:48] The importance of face-to-face communication.  [43:52] The ability to read what's not being said.  [47:45] The need for sales people to be good listeners.   RESOURCES Connect with Matt Neuberger LinkedIn - linkedin.com/in/neubergerco/  Website - go.sandler.com/neuberger/    90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose.   Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships.   Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time.     Resources to Help You Win in Construction

    The Ryan Hanley Show
    I showed up. What happened next changed everything...

    The Ryan Hanley Show

    Play Episode Listen Later Aug 26, 2025 35:09


    Join our community of fearless leaders in search of unreasonable outcomes... Want to become a FEARLESS entrepreneur and leader? Go here: https://www.findingpeak.com Watch on YouTube: https://link.ryanhanley.com/youtube Hanley reflects on his recent trip to Greenville, South Carolina, where he attended Mick Hunt's Lead Loud series leadership event. He emphasizes the importance of showing up for friends and loved ones, sharing insights from notable speakers like Chris Voss, Nick Nanton, and Les Brown. The discussion revolves around intentionality in effort, embracing uniqueness, and finding fulfillment through helping others. Ryan encourages listeners to cultivate meaningful relationships and be present for those who matter in their lives. Episodes You Might Enjoy From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk From One Man Shop to $200M in Revenue: https://lnk.to/tommymello Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9 Recommended Tools for Growth OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside Magai: All-in-One AI for Professionals: https://link.ryanhanley.com/magai Taplio • Grow Your Personal Brand On LinkedIn: https://link.ryanhanley.com/taplio Kit: Email-First Operating System for Creators (formerly ConvertKit): https://link.ryanhanley.com/kit Episodes You Might Enjoy:From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delkFrom One Man Shop to $200M in Revenue: https://lnk.to/tommymelloIs Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

    Torsion Talk Podcast
    Torsion Talk S8 Ep115: Ditch the Revenue Chase — How Smart Home Service Owners Are Prioritizing Profit

    Torsion Talk Podcast

    Play Episode Listen Later Aug 26, 2025 29:57


    In this episode of Torsion Talk, Ryan gets real about what matters most in home services: net profit over revenue. Forget the flex of truck counts and million-dollar top lines — we're diving into the numbers that build freedom, stability, and long-term growth.Ryan opens up about his journey from chasing top-line revenue to prioritizing true business health, and the turning points that reshaped his mindset. You'll hear raw insights on financial planning, automation, AI implementation, and growing smarter (not just bigger).Topics Covered: - Transitioning from ServiceTitan to FieldPulse for better automation and cost control - Crushing it with Facebook and Instagram ads — what's actually working now - Splitting residential vs commercial brands and the SEO strategy behind it - GDU Mastermind growth, collaboration, and why it's changing the game for garage door pros - Revenue looks sexy, but profit builds freedom: Ryan's own financial wake-up call - Why most garage door companies operate with net margins under 10% - Strategies to boost net profit from 5% to 15%+ - The financial mindset shift every business owner needs to makeThis one is packed with hard truths and practical strategies you can implement right now. If you're tired of chasing numbers that don't move your bottom line, this episode will challenge your thinking and help you lead with clarity.Want to build a plan for 2026 that actually works? Join Ryan and Joseph Roberts at the 3-day Fort Lauderdale Intensive. One-on-one financials + strategic marketing + sales goals = your most profitable year ever.

    The Marketing Movement | Ignite Your B2B Growth
    Why Revenue isn't the right Metric

    The Marketing Movement | Ignite Your B2B Growth

    Play Episode Listen Later Aug 26, 2025 34:17


    Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the first part of the final event: covering where Marketing ROI fails, and digging into the problems with measuring Revenue. Dale and Matt get into the conventional approaches to calculating marketing ROI, highlighting their limitations and presenting a more comprehensive framework. The discussion sets the stage for a robust understanding of marketing's true impact on a business's financial health.Throughout the episode, Matt and Dale critique traditional metrics used by major platforms like Facebook, HubSpot, and Salesforce, arguing that these models fail to capture the real contributions of marketing efforts. They stress the importance of focusing on gross margins rather than revenue, and present a compelling argument for using contribution margin as a more accurate representation of marketing's ROI. The conversation also touches on the historical neglect of brand marketing in favor of performance marketing, particularly in the B2B sector, and the repercussions that this shift has had on long-term business value.Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ROI #return #investment______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the hosts:Matt SciannellaDale Harrison

    All That Jazze
    282. Business Models for Manifesting Generators: How to Stop Sacrificing Revenue Every Time You Pivot

    All That Jazze

    Play Episode Listen Later Aug 26, 2025 13:29


    If you're a Manifesting Generator in Human Design who's been told to "pick a lane," "finish what you start," or "stop confusing your audience with all these different topics" - and you're wondering why success feels like forcing yourself into a box that doesn't fit - this episode is for you. As a Manifesting Generator, you're literally designed to bridge multiple worlds and create connections that other people can't see. In this Human Design business episode, I'm breaking down exactly how to build a business model that works with your multi-passionate nature without constantly sacrificing revenue every time you pivot.In this episode, I share:

    Techmeme Ride Home
    Uncle Sam's Intel Stake

    Techmeme Ride Home

    Play Episode Listen Later Aug 25, 2025 18:03


    The government has indeed taken a stake in Intel. Apple might turn to Google to save Siri. Meta turns to Midjourney. Perplexity wants to cut publishers in on the action. And how DHL is using AI to shore up a workforce that is aging out. Links: Trump, Intel Agree to 10% U.S. Stake as President Promises More Deals (NYTimes) Apple Explores Using Google Gemini AI to Power Revamped Siri (Bloomberg) Meta partners with Midjourney on AI image and video models (TechCrunch) Perplexity to Let Publishers Share in Revenue from AI Searches (Bloomberg) Netflix Sets Opening Dates for Permanent Entertainment and Shopping Venues in Philadelphia, Dallas (Variety) Inside DHL's AI upgrade: ‘Love it or hate it, you have to work with it' (FT) 8 Women, 4 Bedrooms and 1 Cause: Breaking A.I.'s Glass Ceiling (NYTimes) Learn more about your ad choices. Visit megaphone.fm/adchoices

    Modern Musician
    #311 - Troy Ericson: Turning Your Fan List Into a Revenue-Generating Asset

    Modern Musician

    Play Episode Listen Later Aug 25, 2025 49:15


    Troy Ericson is the owner of EmailMarketing.com and EmailDeliverability.com. Since 2020, Troy and his team have generated over $200M for clients through email copywriting, strategy, deliverability, and list management. His impressive client list includes Publishing.com, V-Shred, SmartMarketer, David Meltzer, Sam Ovens, and dozens more top brands. Ranked the #20 Copywriter in the world by Peter Tzemis, Troy is widely recognized as one of the top email marketers today. Outside of work, he's a musician and former college baseball player living in Colorado with his wife Julia.In this episode, Troy shares how musicians and entrepreneurs can transform their careers by mastering the fundamentals of email marketing and deliverability.Key Takeaways:Why every musician needs email to build lasting fan relationships and drive sales.How to fix deliverability issues that keep your messages from reaching inboxes.The sales mindset shift artists must embrace to sell more music and merchandise authentically. Discover more about Troy's work at EmailMarketing.com.---→ Discover more about Troy's work at EmailMarketing.com.Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast

    Go To Market Grit
    How Dropbox Beat Big Tech in the Cloud Wars

    Go To Market Grit

    Play Episode Listen Later Aug 25, 2025 92:34


    How do you win when your competitors are the biggest companies in the world?This week on Grit, Dropbox co-founder and CEO Drew Houston retraces the path from a bus-stop prototype to competing head-on with Google, Apple, and Microsoft.He explains why grit is “learning to run toward discomfort,” and the moments he realized founders keep going “for the love of the game.”Guest: Drew Houston, Co-Founder & CEO of DropboxChapters:00:00 Trailer00:52 Introduction01:35 Towards full autonomy16:20 Coming back to school21:45 Golden ticket to California25:23 No one's born a CEO28:15 Y Combinator and a co-founder37:53 The craft of being a great CEO53:41 Metabolizing the stress1:10:14 Tactical advices and frameworks1:27:48 Who Dropbox is hiring1:29:35 What “grit” means to Drew1:32:10 OutroLinks:Connect with DrewXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins

    Social Media Decoded
    The “Niche Down” Lie: How Being Multi-Passionate Becomes Your Superpower w/ Ebony N. Stroder

    Social Media Decoded

    Play Episode Listen Later Aug 25, 2025 21:53


    In this Social Media Decoded episode, beauty industry leader, author, and business coach Ebony N. Stroder breaks down how to build a profitable, values-aligned brand without niching down. She shares real frameworks for juggling multiple passions, marketing different offers without confusing your audience, and creating systems that keep you visible (and paid) across diversified income streams. What You'll Learn The multi-passionate blueprint: how to structure multiple offers under one clear brand Smart messaging: talk to one audience while selling more than one thing Systems that save time: content batching, quarterly planning, and light-lift launches Confidence + visibility: show up boldly online without burning out Revenue design: turn skills into diversified income streams that actually fit your life Resources Website: ebonynstroder.com E-commerce: shopatlastfashion.com Instagram: @MultipassionateEbony Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Ideal For Creators, coaches, beauty pros, and small business owners who resist “pick one thing” advice and want a sustainable way to embrace all their gifts while growing revenue. multi-passionate entrepreneur, diversified offers, personal branding for creatives, marketing multiple offers, visibility strategy, content systems for entrepreneurs, confidence online, beauty industry entrepreneur, small business growth, purpose-driven business, build a brand without niching down, time management for creators, income streams for coaches, audience clarity, sustainable marketing,

    The Good Food CFO podcast
    BABOYOT with Kartik Das from Doosra: Building Repeatable Revenue Without Big Retail

    The Good Food CFO podcast

    Play Episode Listen Later Aug 25, 2025 65:12


    While most founders obsess over store count, Kartik Das, Founder of Doosra is building repeatable revenue systems. Rather than chasing new accounts Kartik focused on just 15 core retail partners and developed a multi-channel strategy that generates predictable cash flow.Sarah and Kartik dive deep into Doosra's financial playbook: the 90-day cash flow planning system that breaks large expenses into daily decision points, strategic use of 0% APR credit cards for working capital, and community crowdfunding. Discover why Kartik deliberately turned down major retail opportunities and how he validates market demand through methodical testing rather than expensive guesswork.From creative funding solutions to building systems that scale without burning cash, this episode delivers financial insights food entrepreneurs can use to build financially sustainable businesses.Learn more about DoosraWebsite: www.eatdoosra.comInstagram: @eatdoosraJoin The Good Food CFO Community: Follow us on Instagram: @thegoodfoodcfo Connect on LinkedIn: @sarahdelevan Watch on YouTube: @thegoodfoodcfo Become a Member: BABOYOT This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com/subscribe

    Kanada Banda Podcast
    EMOB011 – The Future Is Electric #2

    Kanada Banda Podcast

    Play Episode Listen Later Aug 25, 2025 65:29


    TÉVHITEK, FÉL INFORMÁCIÓK ÉS VALÓTLANSÁGOK A VILLANYAUTÓZÁSRÓL ÉS ANNAK JÖVŐJÉRŐL – 2. rész Kanada, Alberta, Calgary: villanyautó megvásárlása 600 CAD-ért / villanyautó nem megvásárlása 34.000 CAD-ért?! Mitsubishi RVR / ASX / Outlander Sport: melyik, hol, mi? Fuel Economy – ez az a link, ahol az általunk elmondott adatokat megtalálhatod. Miért fontos a villanyautózás??? Kibocsátás-mentesen, vagy minimális kibocsátással közlekedni a városokban. Ne ott pöfögje ki a CO2-t, NOX-t, kormot a jármű, ahol élünk! Zajszennyezés: “abból tudjuk, hogy csend van, hogy olyan hangokat hallunk, amiket nem szoktunk” Számunkra ezért is érthetetlen a tradícionális autógyártók, politikusok ellenállása!  TELEX & Barna bácsi: “Az e-üzemanyag lehet a benzines és dízel-autók utolsó esélye“ - Lator & Lázadó: Nem, még véletlenül sem!  Toyota RAV4 EV, Sony Walkman 2023 – WTF?, Tesla's Revenue 2008-2022. Shownotes: EMOB011 – The Future Is Electric #2   Elérhetőségeink: W: https://Elektromobilitas.info YT: https://www.youtube.com/@ElektromobilitasPodcast/ @: ev@kanadabanda.com P: https://www.patreon.com/KanadaBanda  

    Category Visionaries
    Why Anomaly avoids annual curiosity revenue (ACR) — and you probably should to | Mike Desjadon ($30M Raised)

    Category Visionaries

    Play Episode Listen Later Aug 25, 2025 34:28


    Healthcare payments consume between $650 billion and $1 trillion annually in billing and insurance-related costs—an amount comparable to the entire U.S. Defense Department budget. At the heart of this staggering inefficiency lies a fundamental problem: when patients receive care, nobody actually knows in real-time whether the insurance will pay for it. Mike Desjadon, CEO of Anomaly, spent nearly two decades in healthcare payments before building a company to solve this core issue. In this episode, we explore how Anomaly is creating "payment assurance" for healthcare—bringing the same real-time payment certainty that exists everywhere else in commerce to an industry desperately in need of it. Topics Discussed: The massive scale of healthcare billing costs and why precision is impossible at this scale How the complex coding system (ICD, CPT, revenue codes) creates a "ridiculous Rubik's Cube" of payment determination Why healthcare lacks payment assurance while every other industry has real-time payment certainty The fundamental information asymmetry between providers and insurers that drives administrative waste Anomaly's approach to using AI and machine learning to predict payment outcomes early in the care process The strategic decision to focus exclusively on providers rather than serving both sides of the market   GTM Lessons For B2B Founders: Avoid "Annual Curiosity Revenue" in favor of deep customer relationships: Mike warns against chasing what he calls "ACR" - contracts driven by curiosity about new technology rather than real value. Instead of racing to accumulate surface-level customers, Anomaly focuses on 1-5 anchor customers where they forward-deploy engineers and dedicate leadership attention. As Mike explained, "I'd rather take a much smaller amount of those trusted pitches... find me 10 of the right conversations, don't find me a hundred surface level conversations." In healthcare's 14-month sales cycles, shallow relationships burn runway without building sustainable growth. Match your go-to-market strategy to industry realities, not investor expectations: Healthcare's long sales cycles and conservative nature require a fundamentally different approach than traditional SaaS growth models. Mike structured Anomaly's capital and hiring strategy around 14-month sales cycles rather than trying to compress them. "If you know that it's a 14 month sales cycle... being realistic about those timeframes and those capital structures, you just make sure your plan on burn matches your plan on strategy." This meant hiring customer success and engineering talent before traditional sales roles, aligning team composition with the actual customer adoption process. Segment ruthlessly based on transformation readiness: Not every healthcare organization is ready for transformative technology. Mike emphasizes the critical need to identify whether prospects are "looking for transformation" versus "looking to automate an isolated process." He shares that distinguishing between these segments determines the entire sales approach. Organizations seeking transformation are willing to work through implementation complexity for substantial outcomes, while those seeking automation want predictable, incremental improvements. Misreading this distinction leads to failed sales cycles and misaligned product development. Use forward-deployed engineering as a competitive advantage: Rather than traditional customer success managers, Anomaly deploys engineers directly to customers during implementation. This approach proves particularly valuable in AI/ML applications where the technology is rapidly evolving and customer needs aren't fully defined. Mike notes, "Having engineers in that has been hugely valuable for us because we're able to really quickly deliver value, very quickly deliver outsized value." This strategy enables rapid iteration, builds deeper technical trust, and often leads to expanded contracts through demonstrated capability rather than traditional sales pitches. Build category credibility through case studies, not connections: In healthcare, having impressive investors or warm introductions matters far less than demonstrating proven results with known organizations. Mike emphasizes, "What you need in healthcare is slapping six case studies down the desk... show me the six organizations that I know that you work with that are going to tell me I should work with you." This insight drives Anomaly's entire early-stage strategy—prioritizing customer success and measurable outcomes over rapid customer acquisition, building the credibility foundation needed for future sales acceleration.     //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM 

    Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
    How to Break Through Your Agency's Revenue Ceiling (Without Hiring a COO) With Alex Membrillo | Ep #828

    Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

    Play Episode Listen Later Aug 24, 2025 21:50


    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What happens when the agency you've built is just… stuck? Or when you hit a revenue ceiling, lose a major client, and start wondering if you've been playing the wrong game entirely? Those moments either break you or become the pivot points that redefine everything. In this episode, you'll hear from an agency owner who's lived through the grind growing his agency from scratch, riding out recessions, choosing a niche that would help him get out of “no man's land”. He'll discuss the strategic bet that broke through plateaus, why he still refuses to hire a COO, and the million-dollar risk that could have sunk him but ended up being a worthwhile bet on his vision. Alex Membrillo is the founder and CEO of Cardinal Digital Marketing, a 100-person specialist agency in healthcare performance marketing. Based in Atlanta, Alex launched Cardinal 16 years ago fresh out of college driven by equal parts ambition and desperation. Over the years, he's navigated economic downturns, client churn, plateaus, and tough hiring markets, ultimately transforming it from a generalist digital shop into a niche powerhouse serving multi-site medical and dental groups nationwide. In this episode, we'll discuss: Riding out recessions. Breaking plateaus and choosing a niche. Why he still prefers not hiring a COO. Alex's million-dollar bet on himself. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Starting from Scratch (and a Hospital Room) Alex didn't start Cardinal with a polished business plan or a stack of VC cash — he started it the day after his first child was born. After watching his dad's business nearly collapse thanks to a terrible SEO agency, Alex vowed to do better. With a fraternity brother on board and the confidence of having built a website once at sixteen, they left the hospital, started cold-calling local businesses, and selling websites. That first chapter didn't exactly go as planned. The websites flopped, but an SEO win for a kayak tour company gave them the confidence (and proof) they needed to double down on search. From there, they expanded into paid ads and built a reputation on a simple promise: If we suck, we'll give you your money back. In the wild west of 2009 SEO, when big agencies were scrambling to go “digital” overnight, this direct, performance-focused approach gave them an edge. Riding Out Recessions & Staying Hands-On Recessions shaped Alex's early leadership style. In 2009, big agencies were struggling, but lean, hungry digital-first shops could move faster and win clients. That meant Alex was doing it all—account managing 20 clients, selling new business, running QuickBooks, and hiring unpaid interns just to keep things moving. In those early days, generalists are gold. If you're too small for deep specialization, having people who can juggle SEO, PPC, and client management was critical. Even now, with a bigger team, Alex stays close to clients—spending hours each week on calls. To him, the job never ends, and the size of the clients is the only thing that's changed thus far. Hence, staying in the work keeps his perspective sharp. Breaking Plateaus by Choosing a Niche By 2016, Cardinal had hit a wall at around $3.5M in revenue. At that stage, he realized what he had wasn't really a business. You're just a very good operator that probably has one or two big clients. The problem is that if those clients leave, as it happened to him when he was around $4 million, then you're down to zero again. They'd grown by targeting four sectors—higher ed, home services, healthcare, and legal—which did help propel the agency. However, growth stalled again at $7–8M. Then COVID hit, and Alex decided to stop playing the “variety” game. Inspired by Jim Collins' Hedgehog Concept, he asked: What can we be the best in the world at? What drives our economic engine? What do we actually love doing? The answer was healthcare. They rebranded, rewrote their site, published thought leadership, and even released a book to claim their spot in the niche. They didn't fire old clients—they just stopped marketing to non-healthcare prospects and let those accounts naturally roll off. Alex does wish he would've also kept a bit of focus on higher ed, another sector where the agency really shined. Nonetheless, the bet paid off: a laser focus on healthcare has helped them grow faster, build deeper expertise, and win larger multi-site provider clients. Why Alex Still Doesn't Have a COO Alex firmly believes you can grow out of most problems, so every time he felt the agency was stuck, he went right back to improving their marketing, getting bigger clients, and hiring talented people. It's a simple formula that has kept working for him throughout the years. However, here's where he breaks from conventional wisdom: even at 100+ employees, Cardinal has no head of operations or finance. Everyone, including him, is billable. “I've made the mistake 83 times of listening to experts who say ‘Go hire a COO,'” Alex says. In his view, it's just not worth it at that point in your growth. “Do as much as you can as the owner. Have all departments report to you. You don't need middle management pushing paper. You need smart, talented people actually doing the work.” That lean structure only works if you market hard and keep new business flowing. It gives you the freedom to walk away from bad-fit clients and double down on growth opportunities. AI as Your Board of Advisors Agency owners like Alex, who see no need to hire a COO or CMO while they can still manage things themselves, can now turn to AI as a resourceful solution, treating it like an in-house advisory board. Like fellow agency owner Chris Dreyer—who built custom GPTs for CFO and COO roles and used AI to better understand the business acquisition process—Alex is now considering feeding his P&L and monthly reports into AI to spot trends, explain fluctuations, and even validate assumptions. The takeaway: you don't need expensive consultants or bloated leadership teams to get strategic insight. With the right prompts, you can cut through the noise and focus on execution, the part AI can't do for you (yet). The Million-Dollar Bet on Himself One of Alex's biggest turning points came when he bought out his co-founder. His partner had lost interest in client work, and Alex saw no way forward without full control. After a year of negotiation, he signed a deal that left him $1M in debt. For three years, he funneled $35,000 a month from profits to pay it off, losing sleep and enduring massive stress. In hindsight, it was worth it, but it took “probably 30 years off my life,” Alex says. Still, it was a defining moment—proving to himself he was willing to bet big on his own vision. Thought Leadership as a Growth Engine Cardinal's healthcare niche dominance didn't just happen—it was engineered. Alex leveraged thought leadership to own the space. From content and events to industry-specific messaging, they positioned themselves as the go-to choice for multi-site healthcare providers. He's quick to point out this approach has pros and cons, but if you want his playbook, he's happy to share it—just reach out on LinkedIn. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

    Grow A Small Business Podcast
    From Kraft Foods to entrepreneur, Joe Zentmyer built and sold First Ascent Rock Climbing, then founded Snaggletooth Goby, growing aquariums into profit with online expansion, subscription revenue, and resilience. (Episode 713 - Joe Zentmyer)

    Grow A Small Business Podcast

    Play Episode Listen Later Aug 24, 2025 41:54


    In this episode of Grow a Small Business, host Troy Trewin interviews Joe Zentmyer, Founder of Snaggletooth Goby, shares his entrepreneurial journey from leaving corporate life at Kraft Foods to co-founding First Ascent Rock Climbing, which grew to seven gyms before being sold in 2021. He explains how his passion for aquariums led him to purchase and expand a local store into a growing business, adding recurring revenue streams and online sales. Joe reflects on the challenges of scaling during COVID, including managing hundreds of employees and navigating shutdowns. He highlights the importance of numbers, people management, and hiring the right team for growth. Finally, he offers advice on resilience, balance, and building a strong culture while scaling a small business. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Joe Zentmyer shares that the hardest part of growing a small business is the pace of decision-making and filtering feedback. He explains that entrepreneurs often hear only the extremes—overly positive or overly negative voices—while the real insights usually lie in the middle. What's your favorite business book that has helped you the most? Joe Zentmyer told that one of the most impactful books for him is “The Energy Bus” by Jon Gordon, which focuses on motivating people, getting them aligned, and building positive momentum within a team. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Joe Zentmyer shares that he listens widely to many business podcasts and online resources, cycling through different voices to absorb as much knowledge as possible. He believes entrepreneurs should avoid sticking to just one source and instead learn from a wide range of perspectives. What tool or resource would you recommend to grow a small business? Joe Zentmyer shares that small business owners should not hesitate to invest in simple online apps and tools that save time on repetitive tasks. Even spending $20–$50 a month on the right software can free up valuable hours, making efficiency a key growth resource. What advice would you give yourself on day one of starting out in business? Joe Zentmyer shares that if he could go back, he would tell himself to believe in the journey and enjoy the ride. Building a business is full of challenges and surprises, but embracing the process with confidence makes it worthwhile. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Success in small business happens when the sum of the team is greater than the whole – Joe Zentmyer The right people are easier to find than trying to fix the wrong ones – Joe Zentmyer If you think as a leader you can force people to do what they don't want, you're sorely mistaken – Joe Zentmyer  

    Cleaning Business Life
    CBL Episode #128 Why you need 80% RECURRING Clients to hit your revenue goals.

    Cleaning Business Life

    Play Episode Listen Later Aug 23, 2025 32:19 Transcription Available


    Want to hear about a specific topic on the show? Text us and we will consider it :)Are you constantly chasing your next cleaning job, feeling like you're on an endless hamster wheel of quotes, one-time cleanings, and unpredictable income? The secret to breaking this cycle lies in one powerful number: 80%.Drawing from years of hard-won experience, we reveal why the most successful cleaning businesses maintain a crucial balance of 80% recurring revenue versus 20% one-time cleanings. This isn't just a random target—it's the foundation of sustainability, growth, and eventual freedom in your cleaning business.While those lucrative move-out cleanings might seem like the path to prosperity, they create a precarious business model that leaves you vulnerable during slow seasons. We share candid stories of our own journey from $25/hour cleaners to business owners who've built systems that generate predictable income month after month.You'll discover practical strategies for converting one-time clients to recurring customers, including smart follow-up techniques, welcome gifts that actually work, and pricing strategies that respect your time and expertise. We don't just share theories—we share what we've personally tested and proven in our own cleaning businesses.Beyond the immediate financial benefits, recurring clients create opportunities for upselling, generate referrals, and ultimately build a business asset you can eventually sell or pass down. This episode provides both the motivation and the roadmap to transform your cleaning business from constant hustle to sustainable enterprise.Move out cleaning Master class: https://klean-freaks-university.newzenler.com/courses/the-move-out-cleaning-master-class-copyThe Ron Papke Interview-Marketing Mastermind: Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States. It can be crowed when trying to figure out who you are going to learn fromSupport the showThanks for tuning in to Cleaning Business Life, the show where we pull back the curtain on what it really takes to start, grow, and scale a thriving cleaning business without burning out. Every episode is packed with tips, stories, and strategies you can put to work right away—because you deserve a business that works for you, not the other way around. If you enjoyed today's episode, make sure to follow the podcast so you never miss a new release. And if you got value from this conversation, share it with another cleaning business owner who could use the encouragement and practical advice. Let's stay connected! You can find me online at:

    The AI for Sales Podcast
    The Disconnect Between Leads and Revenue

    The AI for Sales Podcast

    Play Episode Listen Later Aug 23, 2025 42:19


    Summary In this episode of the AI for Sales podcast, Chad Burmeister interviews Mark Donnigan, a virtual CMO and expert in leveraging AI for marketing. They discuss the evolution of marketing pods, the disconnect between leads and revenue, and how AI is transforming the customer journey. Mark shares insights on the importance of personalization, value exchange, and the ethical considerations surrounding AI usage. The conversation emphasizes the need for a balance between automation and human oversight in marketing strategies. Takeaways AI is revolutionizing the customer journey by enabling better personalization. There is often a disconnect between the number of leads generated and actual revenue. Investing in qualified leads does not always guarantee a return on investment. Personalization at scale is essential for effective marketing. Value exchange is crucial for engaging customers and driving conversions. Content creation should be diverse, including video, audio, and written formats. Balancing automation with personalization is key to successful marketing. Ethical considerations in AI usage are critical for responsible marketing. Understanding the market and customer needs is essential for effective marketing strategies. AI tools require human oversight to ensure quality and relevance. Chapters 00:00 Introduction to Marketing Pods and AI 02:17 The Disconnect Between Leads and Revenue 04:58 AI's Impact on the Customer Journey 08:18 Leveraging AI in Marketing Case Studies 11:20 The Importance of Value Exchange in Marketing 13:56 Content Creation and Personalization at Scale 18:57 Balancing Automation with Personalization 23:44 Ethical Considerations in AI Usage 36:33 Conclusion and Resources Proudly brought to you by Nooks.ai and BDR.ai, we share proven strategies and cutting-edge technologies that enable sales teams to dramatically accelerate outcomes. Learn how to leverage AI, automation, and conversational intelligence to 5X, 10X, or even 100X your impact. The future of sales is here—let's build it together.

    Perpetual Traffic
    The Simple Lead Gen Strategy That Scaled Revenue From $620K to $2.5M in 6 Months

    Perpetual Traffic

    Play Episode Listen Later Aug 22, 2025 21:37


    Today, we're breaking down a lead generation case study that resulted in a 397% increase in revenue and a 356% boost in gross profit. The business, which was stuck at $620,000 in annual revenue, shot up to $2.5 million after just six months of applying the right strategies. We dug into the client's existing assets, found multiple lead magnets, and used them to target different pain points across a broader audience. The result was a more engaged audience, a more diversified funnel, and ultimately more conversions. If you're struggling to scale, it's time to rethink your marketing strategy. Stop pushing for immediate sales and start creating a nurturing experience for your audience. Listen in and learn how you can adapt our lead gen strategy to fit your business. In This Episode:- Lead generation case study results breakdown- Step 1: Moving from simple to complex funnel strategy- Step 2: Installing the CPL/nCAC reducer framework- Step 3: Deploying the digital velocity engine for ad creation- Final results summary: 397% revenue increaseListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media - https://mongoosemedia.us/

    Health Nonprofit Digital Marketing
    Financial Sustainability for Health Nonprofits: Rethinking Earned Revenue

    Health Nonprofit Digital Marketing

    Play Episode Listen Later Aug 22, 2025 38:32


    Many nonprofits feel stuck in a cycle of short-term funding and unpredictable grants. In this episode, Spencer Brooks talks with Stephanie Jacobs of Scale Collaborative about how nonprofits, especially those in the health space, can shift their mindset around money, explore earned revenue strategies, and use storytelling to strengthen financial sustainability. Learn how rethinking your funding model can unlock greater impact and long-term resilience for your organization. About the guest Stephanie has a diverse background in the social purpose sector, having served as an Executive Director, and held previous roles in communications and community engagement. Coupled with her experience as a Board Director, she brings valuable insights into the sector's challenges and opportunities. Stephanie is dedicated to strengthening non-profits, helping to build capacity, and amplify their impact. She is also an advocate for environmental sustainability and local food systems, and previously ran her own business teaching home gardening and resiliency building skills. She's often found working in her garden, or stocking up at the local farmers market. Resources Thriving Non-Profits Cohort applications are now open for our Fall 2025 cohort. Scale Collaborative Resources: https://scalecollaborative.ca/resources/ Charity Village newsletter: https://resources.charityvillage.com/subscribe/ Contact Stephanie Website: https://www.thrivingnonprofits.ca/Email: sjacobs@scalecollaborative.ca

    Eat Blog Talk | Megan Porta
    734: Create and Sell Your Own Cookbook with Print on Demand With Sarah Franklin

    Eat Blog Talk | Megan Porta

    Play Episode Listen Later Aug 21, 2025 39:51


    Sarah Franklin from Lulu teaches us how to turn our content into professional-quality books that build our brand and create new revenue streams. Sarah is the Public Relations Manager for Lulu.com, the publishing and print on demand company started in 2002 by Red Hat Founder Bob Young. Her primary role is to educate creators about the benefits of Lulu. With over 16 years experience in the publishing industry, Sarah is passionate about helping authors find ways to connect with their audience. In previous roles, she led author public relations campaigns and coached many more in preparation for their book launches. She lives in Raleigh with her family. Publishing a cookbook does not have to mean chasing a traditional book deal or managing inventory from your garage. Sarah shares how food bloggers can use Lulu's print-on-demand platform to create beautiful, flexible products without the hassle. From simple PDFs to polished spiral-bound books, this episode will help you see your content in a whole new light. Key points discussed include: - Cookbooks increase your authority: A printed book helps establish your expertise and leaves a lasting impression on your audience. - Print on demand keeps things simple: Skip the upfront investment and sell only when someone places an order. - Customize every detail: Choose your format, binding, paper type, and more to match your brand and audience preferences. - You can start small: A holiday collection, themed mini book, or even a recipe calendar is a great way to begin. - Revenue stays in your hands: You keep the profits instead of splitting them with publishers or distributors. - Publishing is easier than you think: All you need is a PDF of your book and cover, and Lulu provides templates to guide the process. - Marketing starts early: Build momentum before launch with pre-release buzz, giveaways, and local media outreach. - You are qualified right now: You do not need permission or a giant audience to publish something valuable. Connect with Sarah Franklin Website | Instagram

    The Hard Corps Marketing Show
    Rethinking Marketing for Real Revenue ft. Karthiga Ratnam | Hard Corps Marketing Show | Ep 448

    The Hard Corps Marketing Show

    Play Episode Listen Later Aug 21, 2025 44:29


    Is your marketing driving real revenue or just making noise?In this episode of The Hard Corps Marketing Show, host Casey Cheshire sits down with Karthiga Ratnam, a serial entrepreneur and marketing leader, for a bold and eye-opening conversation about the evolving role of marketing in modern business. Karthiga challenges conventional thinking around titles like "revenue marketer," arguing that all marketers should be tied to revenue outcomes. The discussion dives deep into brand vs. demand vs. category creation, highlighting why leading with connection, trust, and authenticity beats feature-based messaging every time. Karthiga also explains why understanding metrics like Net Retention Rate (NRR) is crucial, and why marketers need to partner closely with leadership, especially when pioneering a new category.In this episode, we cover:Why the term “revenue marketer” might be holding the industry backHow marketing and sales can align more effectively around value and impactWhy marketers should be tracking Net Retention Rate, not just pipelineKarthi's philosophy of kindness, collaboration, and long-term visionWhether you're a B2B marketer, entrepreneur, or aspiring category creator, this episode is packed with hard-earned wisdom and fresh perspective you won't hear anywhere else!

    Private Practice Survival Guide
    Leveraging Your Talent Attract Re-Occurring Revenue

    Private Practice Survival Guide

    Play Episode Listen Later Aug 21, 2025 13:41


    Send us a textIn this episode of the Private Practice Survival Guide Podcast, we explore strategies for using your team's strengths to build recurring revenue. We discuss how talent development directly ties into client retention and repeat business. Brandon explains how aligning roles and incentives can lead to sustainable growth. Brandon shares practical insights to help you apply these strategies in your private practice. Listeners will walk away with actionable tools to implement immediately. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book

    FP&A Tomorrow
    Why Traditional FP&A Fails and How to Lead with Revenue-Driven Planning with Darrell Cox

    FP&A Tomorrow

    Play Episode Listen Later Aug 21, 2025 53:52


    In this episode of FP&A Tomorrow, host Paul Barnhurst explores the transformation of finance into a strategic driver of business performance with seasoned CFO Darrell Cox. They unpack the modern challenges of FP&A, emphasizing how teams can move beyond traditional reporting to become proactive, data-savvy partners across the organization. Darrell shares real-world insights on forecasting, revenue intelligence, sales collaboration, and building a tech-enabled finance function that delivers tangible value.Darrell Cox is the Chief Financial Officer at Una Software, bringing over 25 years of executive leadership across high-growth companies. His background includes CFO roles at Vena Solutions and FreshBooks, as well as leadership positions at Virgin Mobile, Rogers Communications, and ATI Technologies. Known for scaling finance teams and overseeing more than $1 billion in exits and transactions, Darrell focuses on blending financial insight with operational data to elevate finance's role as a strategic partner.Expect to Learn:Why FP&A must evolve into strategic finance to remain relevantHow to continuously improve forecasting through agile, data-rich practicesThe critical role of CRM and daily data in revenue intelligenceHow finance and sales can work together as partners, not opponentsCareer advice for FP&A professionals aiming to become CFOsHere are a few quotes from the episode:“If you're not networking continuously, you're not future-proofing your career.” - Darrell Cox“Come bearing gifts, not with a rubber stamp and a hatchet. That's how you partner with sales.” - Darrell Cox“It's no good having a beautiful bathroom if there's no water going to it. You need the plumbing.” - Darrell CoxDarrell Cox brings sharp insights and practical wisdom to this episode of FP&A Tomorrow, shedding light on how finance can step up as a true business partner. Whether you're building forecasts, aligning with sales, or plotting a path to CFO, Darrell's experience and advice offer a roadmap to smarter, more strategic finance.Easy Strategic FP&A: Introducing BEZ (BE EASY), with Agentic AI capabilities to maximize FP&A's strategic impact. Automate complex FP&A processes and have a conversation with your data. Modern FP&A can Be Easy. Learn more at: https://bit.ly/3H0DqppFollow FP&A Tomorrow:Newsletter - Subscribe on LinkedIn - https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6957679529595162624 Follow Darrell:LinkedIn - https://www.linkedin.com/in/darrell-cox-547a461/?originalSubdomain=caWebsite - https://unasoftware.com/Follow Paul: Website - https://www.thefpandaguy.com/LinkedIn - https://www.linkedin.com/in/thefpandaguyEarn Your CPE Credit For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, answer a few questions, and earn your CPE certification. To earn education credits

    CruxCasts
    GR Silver Mining (TSXV:GRSL) – $13.8M Raise Powers Dual Mexico Assets with Near-Term Revenue Plan

    CruxCasts

    Play Episode Listen Later Aug 21, 2025 35:48


    Interview with Marcio Fonseca, CEO of GR Silver Mining Ltd.Our previous interview: https://www.cruxinvestor.com/posts/gr-silver-tsxvgrsl-spotting-opportunity-in-mexicos-silver-renaissance-6324Recording date: 20th August 2025GR Silver Mining has raised CAD $13.8 million, surpassing its original CAD $12 million target, underscoring investor confidence in the company's dual-asset strategy that combines near-term revenue potential with significant exploration upside.The Vancouver-based company operates two complementary projects in Sinaloa, Mexico: the historic Plomosas underground mine and the nearby San Marcial discovery, located just five kilometers apart. This proximity creates operational synergies, with Plomosas offering existing permits and infrastructure—including historic tunnels, a power line, and water rights—while San Marcial provides major exploration potential. Together, they underpin a combined resource of 134 million ounces of silver equivalent, with San Marcial's defined resource representing only 20% of a large geophysical anomaly.GR Silver plans to restart operations at Plomosas within 6–9 months through bulk sampling and a 250-ton-per-day pilot plant, utilizing its current permitted capacity of 600 tons per day for future expansion. This phased approach is designed to generate early cash flow while advancing toward full-scale production. Initial bulk sample results have already returned higher silver grades than expected.Exploration efforts will focus on expanding the San Marcial resource with a 10,000–15,000 meter drilling campaign funded by the financing. The project targets wide mineralized zones—unlike Mexico's typical narrow veins—offering lower development costs, stronger mine economics, and scalability.CEO Marcio Fonseca, who brings over 20 years of mining experience in Mexico, highlighted the improved regulatory climate under the current government, particularly for underground operations. This environment, combined with rising silver prices and Mexico's status as the world's largest silver producer, positions GR Silver favorably.Backed by two years of funding runway, strong infrastructure advantages, and multiple value catalysts, GR Silver Mining presents a compelling investment case in the silver sector, bridging short-term revenue potential with long-term resource growth.View GR Silver Mining's company profile: https://www.cruxinvestor.com/companies/gr-silver-miningSign up for Crux Investor: https://cruxinvestor.com

    Cambrian Fintech with Rex Salisbury
    Why He Turned Down $1.2 Billion from Stripe to Build Airwallex (CEO & Founder Jack Zhang)

    Cambrian Fintech with Rex Salisbury

    Play Episode Listen Later Aug 21, 2025 43:53


    My Fintech Newsletter for more interviews and the latest insights:↪︎ https://rexsalisbury.substack.com/In this episode, Jack, founder of Airwallex, shares his journey—from working odd jobs in Australia to leading a company that rejected a $1.2B acquisition offer from Stripe and now generates close to $900M in annual revenue. Jack reveals how Airwallex evolved through three distinct phases—from FX infrastructure to a comprehensive business banking platform—serving 150,000 customers globally. We discuss pivotal moments with investors, rapid scaling, and the challenges of global money movement. Jack also shares candid views on stablecoins, go-to-market strategies—including major brand partnerships like McLaren F1 and Arsenal—and dives into Airwallex's ambitious AI plans that aim to revolutionize finance. Tune in to hear about bold decisions, lessons from near-bankruptcy, and what's next for one of fintech's fastest-growing companies.Jack Zhang: linkedin.com/in/jack-zhang-0520022200:00 - Why Airwallex turned down Stripe's $1.2B offer00:37 - Jack's journey: Odd jobs to founder01:08 - Stablecoins and global money movement: Useless or gamechanger?03:22 - Unlocking initial hypergrowth: Key customers and industries05:20 - Pivoting product: What didn't work and why07:37 - Three phases of Airwallex's growth08:58 - Building a layered business banking platform10:06 - From student magazines to diverse side businesses13:37 - Lessons from early failures and successes15:34 - Creating borderless financial infrastructure16:56 - Are stablecoins really practical for payments?19:18 - Scaling payments: Liquidity, costs, and geographies21:36 - Airwallex today: Revenue and growth stats22:23 - Market scope and expansion plans24:18 - The million-dollar meeting: Raising capital27:04 - Hardest fundraises and investor stories29:28 - Go-to-market strategy: Brand and partnerships33:25 - Investing in brand: The timing and payoff34:24 - Founder visibility: Why Jack speaks out now37:05 - Impact of storytelling on growth and hiring38:32 - Life outside Airwallex: Hobbies & balance38:44 - Expansion in the US: Offices and hiring plans40:13 - Airwallex Copilot: AI agents for autonomous finance41:42 - AI-powered products: The future of business ops42:22 - Major product launches: Full-stack billing for AI companies43:15 - Crossing $1B ARR: What's next for Airwallex44:13 - Airwallex Billing: Features, rollout, and free offer___Connect with Rex on social media:LinkedIn: https://www.linkedin.com/in/rexsalisbury/Twitter: https://twitter.com/rexsalisburyTikTok: https://www.tiktok.com/@rex.salisburyInstagram: https://www.instagram.com/rexsalisbury/

    The Digital Deep Dive With Aaron Conant
    AI's Missing Link: How Data Readiness Unlocks AI's Full Potential With Joe Luchs

    The Digital Deep Dive With Aaron Conant

    Play Episode Listen Later Aug 21, 2025 33:44


    Joe Luchs is the Founder and CEO of DatalinxAI, an AI-powered data refinery that simplifies customer data. As an expert in AI, AdTech, MarTech, and SaaS, he previously served as the Global Head of AWS and Amazon Ads at Amazon, where he led global partnerships and AI business development. Joe was also the Commercial Founder and Head of Revenue at Beeswax (acquired by Comcast) and held a leadership role at Oracle. In this episode… Organizations are beginning to implement AI for personalization, automation, and business intelligence. Yet, messy, unstructured, and inconsistent data hinder smooth implementation. How can businesses bridge the gap between cutting-edge AI models and the data readiness required to scale them? According to AI and data expert Joe Luchs, companies often spend years and vast resources on data prep before they notice ROI on AI models. He recommends using secure hybrid cloud architectures, embedding data compliance measures, and automating preparation processes to free up teams from tedious work. By focusing on high-quality data readiness, businesses can accelerate AI adoption, empower staff to focus on innovation, and deliver the hyper-personalized experiences consumers expect. In today's episode of The Digital Deep Dive, Aaron Conant sits down with Joe Luchs, Founder and CEO of DatalinxAI, to discuss preparing data for widespread AI adoption and integration. Joe explains how consultancies have pioneered data readiness, the future of AI-driven brand experiences, and the dangers of leveraging AI without proper regulations.

    WSJ Tech News Briefing
    TNB Tech Minute: Baidu Reports Lower Revenue Amid Weak Ad Business

    WSJ Tech News Briefing

    Play Episode Listen Later Aug 20, 2025 2:25


    Plus: GM builds new AI team. And American battery companies are increasingly looking overseas for manufacturing. Julie Chang hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices

    The Ryan Hanley Show
    How Kris Dehnert Built a $55M Brand Without Selling His Soul

    The Ryan Hanley Show

    Play Episode Listen Later Aug 20, 2025 58:39


    Join our community of fearless leaders in search of unreasonable outcomes... Want to become a FEARLESS entrepreneur and leader? Go here: https://www.findingpeak.com Watch on YouTube: https://link.ryanhanley.com/youtube Kris Dehnert Website: https://dugoutmugs.com/ Instagram: https://www.instagram.com/dugoutmugs/ In this conversation, Ryan Hanley and Kris Dehnert discuss the multifaceted journey of entrepreneurship, emphasizing the importance of authenticity, self-awareness, and understanding personal currencies. Kris shares insights from his experiences, including the significance of balancing family and business, the role of relationships in success, and strategies for audience engagement through gamification. The discussion also touches on the challenges of navigating business growth while maintaining personal values and priorities. Episodes You Might Enjoy From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk From One Man Shop to $200M in Revenue: https://lnk.to/tommymello Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9 Recommended Tools for Growth OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside Magai: All-in-One AI for Professionals: https://link.ryanhanley.com/magai Taplio • Grow Your Personal Brand On LinkedIn: https://link.ryanhanley.com/taplio Kit: Email-First Operating System for Creators (formerly ConvertKit): https://link.ryanhanley.com/kit Episodes You Might Enjoy:From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delkFrom One Man Shop to $200M in Revenue: https://lnk.to/tommymelloIs Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

    Marietta Daily Journal Podcast
    KMHS drama program wins Disney School of Excellence Award

    Marietta Daily Journal Podcast

    Play Episode Listen Later Aug 20, 2025 8:27


    MDJ Script/ Top Stories for August 20th Publish Date: August 20th Commercial: From the BG Ad Group Studio, Welcome to the Marietta Daily Journal Podcast. Today is Wednesday, August 20th and Happy Birthday to Issac Hayes I’m Keith Ippolito and here are the stories Cobb is talking about, presented by Times Journal 1. KMHS drama program wins Disney School of Excellence Award 2. Suspect charged with snatching $5,000 Rolex from Town Center mall jeweler 3. Sheriff’s office recognizes cadets for heroic actions following wreck All of this and more is coming up on the Marietta Daily Journal Podcast, and if you are looking for community news, we encourage you to listen and subscribe! BREAK: INGLES 3 STORY 1: KMHS drama program wins Disney School of Excellence Award “Every day, I get to do what I love with some of the most incredible students I could ever ask for,” said Dawn Parker, Kennesaw Mountain High’s Director of Theatre. “Their dedication—on stage and behind the scenes—is unmatched, and any recognition they get is so well-deserved.” KMHS Drama was just named one of 21 winners in the Disney on Broadway School of Excellence Program, a national honor recognizing creativity, leadership, and student engagement in theatre. Their production of Alice in Wonderland Jr. will showcase not just acting but student-led set design, tech, and choreography. STORY 2: Suspect charged with snatching $5,000 Rolex from Town Center mall jeweler Jason Adam Warren, a Lithonia resident, is accused of swiping a $5,000 white gold, diamond-encrusted Rolex DateJust from Shine Jewelers at Town Center mall. According to the Cobb County Police warrant, Warren walked in on May 22 around 10:40 a.m., chatted with an employee, and asked to see the watch. The moment it was handed over—still in its display box—he bolted. One second he’s admiring it, the next he’s gone, leaving the employee shouting behind the counter, unable to chase him. Warren faces a robbery snatch charge, though, as of now, he’s not listed in jail records. STORY 3: Sheriff’s office recognizes cadets for heroic actions following wreck Two Cobb County public safety cadets didn’t hesitate when they saw a crash unfold on Macland Road on Aug. 2. Cadet Capt. Aiden Decastro, a Georgia Cyber Academy student, and Field Training Officer Cadet Alexander Rodas, from McEachern High, were heading home from dinner at Marietta Diner when they spotted the wreck. An infant car seat lay in the middle of the intersection. Decastro called 911, moved people away from an oil spill, and cradled the crying baby. Rodas comforted an injured passenger, helping her stay calm. We have opportunities for sponsors to get great engagement on these shows. Call 770.799.6810 for more info. We’ll be right back. Break: COBB INT. FESTIVAL STORY 4: Residents clash over fairness, transparency at Cobb elections meeting Monday’s Cobb Board of Elections meeting was packed—standing room only. The crowd? A mix of praise, frustration, and plenty of opinions about last month’s officer elections and new board appointments. Here’s the gist: the board elected a new chair and vice chair in a 3-1-1 vote, sparking debate. Debbie Fisher, a GOP appointee, called it “unfair,” while outgoing chair Tori Silas abstained. Jennifer Mosbacher, a Democrat appointee, now leads as chair, with Stacy Efrat as vice chair. Fisher proposed a bylaw amendment to prevent future mid-transition elections, but the board tabled it—unanimously—for next month. The tension? Palpable. STORY 5: Cobb jail inmate caught with synthetic drug hidden in book, authorities say Joseph George Cruz, 30, of Marietta, is facing some serious charges after allegedly sneaking synthetic drugs into the Cobb County Jail. According to a warrant, Cruz had just been transported back from Fulton County Jail on Aug. 27 when officers found the drugs—hidden in a book he brought with him. Field tests confirmed it was K2, a synthetic drug. Cruz reportedly told authorities the stash was worth $10,000 and that he planned to sell it to inmates in his dorm. He’s now charged with multiple felonies and remains in custody without bond, with a detainer hold in place. Break: STORY 6: Cobb County property tax bills issued, due by Oct. 15 Cobb Tax Commissioner Carla Jackson announced that property tax bills for 2025 are officially out, following approval of the county’s tax digest by the Georgia Department of Revenue. The deadline? Oct. 15. Payments need to be received—or at least postmarked—by then to avoid late fees. Jackson gave a shoutout to the teams behind the scenes—Tax Assessors, IT, Finance, and more—for pulling it all together. “Their collaboration made this possible,” she said. This year’s digest includes 271,757 bills totaling over $1.36 billion. You can pay online, by phone, mail, or in person. Questions? Email tax@cobbtax.gov or call 770-528-8600. STORY 7: Austell man accused of illegal dumping Aries Maliah Jordan, from Austell, is accused of tossing more than 10 pounds of household trash onto the property at Premier Apartments on Premier Lane. It happened around 7 p.m. on Aug. 12, according to a Cobb County Police warrant. The charge? Illegal dumping. Details are slim—why there, why then?—but the warrant paints a messy picture. As of now, Jordan doesn’t show up in jail records. We’ll have closing comments after this. Break: INGLES 3 Signoff- Thanks again for hanging out with us on today’s Marietta Daily Journal Podcast. If you enjoy these shows, we encourage you to check out our other offerings, like the Cherokee Tribune Ledger Podcast, the Marietta Daily Journal, or the Community Podcast for Rockdale Newton and Morgan Counties. Read more about all our stories and get other great content at www.mdjonline.com Did you know over 50% of Americans listen to podcasts weekly? Giving you important news about our community and telling great stories are what we do. Make sure you join us for our next episode and be sure to share this podcast on social media with your friends and family. Add us to your Alexa Flash Briefing or your Google Home Briefing and be sure to like, follow, and subscribe wherever you get your podcasts. Produced by the BG Podcast Network Show Sponsors: ● www.ingles-markets.com NewsPodcast #CurrentEvents #TopHeadlines #BreakingNews #PodcastDiscussion #PodcastNews #InDepthAnalysis #NewsAnalysis #PodcastTrending #WorldNews #LocalNews #GlobalNews #PodcastInsights #NewsBrief #PodcastUpdate #NewsRoundup #WeeklyNews #DailyNews #PodcastInterviews #HotTopics #PodcastOpinions #InvestigativeJournalism #BehindTheHeadlines #PodcastMedia #NewsStories #PodcastReports #JournalismMatters #PodcastPerspectives #NewsCommentary #PodcastListeners #NewsPodcastCommunity #NewsSource #PodcastCuration #WorldAffairs #PodcastUpdates #AudioNews #PodcastJournalism #EmergingStories #NewsFlash #PodcastConversations See omnystudio.com/listener for privacy information.

    Marketer’s Alchemy: Turning Data Into Gold
    Resurrecting Partnerships: Turning Dormancy into $3M in Revenue

    Marketer’s Alchemy: Turning Data Into Gold

    Play Episode Listen Later Aug 20, 2025 25:32


    In this episode, Kathryn speaks with Joshua Brost, VP of Marketing at Pie Insurance. They discuss managing dual B2B and B2C marketing strategies, highlighting key data metrics and innovative campaigns used to resurrect partners and retarget abandoned carts. Guest Quote:“ We can acquire partners all we want. But eventually some subset of partners, and often not a small subset, go completely dormant. They stop sending business our way. And we wanted to figure out a way to understand, one, why are you not submitting business anymore? And then two, to resurrect the dead. And so we built this campaign that starts with an embedded survey in an email that gives them a very easy way to click, 'Hey, why have you stopped submitting business with us?' And then depending on that answer, they get put into unique content tracks to help get them active again. Including, uh, in, in certain tracks, uh, a meeting with our BD team to go over whatever concerns or whatever issues they've had.It's been running for, I'd say roughly a year and we've already generated over $3 million in premium from formerly dead agencies.”Episode Breakdown: [02:06] Alchemy UnveiledWhen brand is done right, all boats rise: Brand attribution is challenging, but if you come into a company that hasn't invested in brand, it is worth adjusting your strategy.[16:57] From Nuggets to Campaign GoldResurrecting dead leads: When prospects go cold, you can find success in leveraging e-commerce strategies to retarget and re-engage. [29:54] Gold Rush!You can't fake caring. Authenticity, and true investment in your customers is the only path forward.  Links & Resources:Connect with Kathryn: https://www.linkedin.com/in/kathrynturnoff/Connect with Joshua: https://www.linkedin.com/in/joshuabrost/Learn more about Deluxe: https://www.deluxe.com/Learn more about Pie Insurance: https://www.linkedin.com/company/pieinsurance/Marketer's Alchemy Website: https://www.deluxe.com/resources/marketers-alchemy/ 

    Perpetual Traffic
    How We Turned $6K Into $100K Revenue in 2 Days

    Perpetual Traffic

    Play Episode Listen Later Aug 19, 2025 43:12


    Why do some ad campaigns crush it while others flop, even with the same budget? It all comes down to metrics and strategy. Let's get the first part out of the way. Get Your nCAC Calculator Now! - https://www.tiereleven.com/ncac In today's episode, we share a client story where more than $10,000 went up in smoke on a webinar that didn't convert, and how a simple shift in strategy turned everything around. Lauren shares how her team builds strategy documents that keep everyone aligned and how knowing your numbers and setting the right goals can change everything. We also get into the real differences between subscribers, leads, and sales-qualified leads, and why so many businesses set themselves up for frustration by mixing them up. If you're planning a webinar launch or any infoproduct, setting ad budgets, or just trying to figure out where to put your next marketing dollar, you need the right strategy to achieve your goals. Listen in as we share the wins, the lessons, and the strategies that can help you turn ad spend into predictable growth. In This Episode:- Why strategy is critical for achieving marketing goals- Mongoose's strategy documents for the post-hire process - Example of revenue vs sales and marketing goals- The structure and content of the strategy doc - Pixel strategy for Meta and monitoring the campaign performance- Why Meta is better than Google for selling webinars - Budget allocation strategy for awareness, conversions, and lead generation- Email/SMS integration into the paid ads strategy - Final thoughts on the strategy success formula: goal, budget, and target Listen to This Episode on Your Favourite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram -

    Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD

    Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Fractional CFO for small business is what so many professionals are missing when they struggle with growth, endless stress, and not enough money left in the bank. In this episode, Avi Pinsky, US CPA and founder of Penske Consulting, explains how to fix your numbers, design a financial system that works for you, and finally achieve financial clarity.If you've ever searched for answers about cash flow management, revenue vs profit vs cash flow, or the Profit First method, this conversation delivers exactly what you're looking for. Avi specializes in being a business finance doctor for professionals like doctors, lawyers, and dentists—helping you build a practice that funds your lifestyle instead of draining it.