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Podcast Description: Objections aren't the enemy—they're the gateway to the sale. In this episode, Leigh Farnell breaks down the five powerful reasons every sales team must master objection handling if they want to win more deals, protect margin, and build trust fast. You'll discover: Why objections are actually buying signals—and what to do the moment they appear. The psychological mistake 87% of salespeople make that destroys deals. How top performers use questions—not pressure—to dismantle doubt. The simple mindset shift that instantly boosts confidence in high-stakes conversations. How mastering objections shortens sales cycles, increases close rates, and stops unnecessary discounting. Packed with real examples, scripts, and strategies you can use immediately, this episode will help you transform objections from roadblocks into revenue. Perfect for sales leaders, business owners, and anyone serious about turning hesitation into "yes." Free link to the CZ6 Sales and Business Growth community group https://lfbbcz6sales.app.clientclub.net/courses/offers/b366de1c-363e-4bd3-b840-4a6e3d2497fa Unlock Exclusive Tools and Resources to Sell More, Grow Your Business and Lead Your Best Life - For Business Owners, Sales Leaders and Entrepreneurs Members get free access to: Live online sessions and mini-workshops Templates and green sheet tools Action checklists and diagnostics Sales mindset and visualisation training Early invitations to events and certifications "You'll start using the same tools we use with CEOs, executives, and sales teams across industries." Join Free. Learn Fast. Grow Strong. No hidden fees. No spam. Just real strategies, tools, and support to help you sell more, lead better, and grow your business.
Andrew Buffolino is a sales leader, remote team builder, and content creator who empowers young entrepreneurs to develop discipline, direction, and lasting success. As the leader of The People's Insurance Company, Andrew specializes in final expense and IUL insurance solutions, pioneering a scriptless and emotionally driven approach to sales. Fueled by his faith and commitment to personal growth, Andrew creates daily content on leadership, mindset, and entrepreneurship—coaching agents to overcome the chaos of sales, handle rejection, and unlock their full potential inside and outside the business world. In this episode of Marketer of the Day, Andrew Buffolino joins Robert Plank to reveal how agents and entrepreneurs can thrive by building discipline, practicing scriptless selling, and anchoring mindset to consistent growth (not just immediate results). Andrew shares lessons from overcoming setbacks—like team turnover and debt—explains how to train resilient sales teams, and demonstrates how leadership is about transferring beliefs and building independent, motivated cultures. Listeners will learn why faith and self-mastery are essential, how to manage time, and practical ways to create momentum for lifelong skills and business growth. Quotes: “Your internal life is a mirror of your external life.”“Leadership is just a transfer of beliefs and a transfer of mindset.”“My mindset is not linked to results. It's linked to consistency in something outside of what I'm working on.” Resources: Visit Andrew Buffolino's Website Connect with Andrew Buffolino on LinkedIn
In today's episode, we unpack one of the most powerful—yet often underdeveloped—performance drivers in Sales Leadership: effective time management for sales teams.Even though it's one of the most talked-about skills in the professional world, time management remains a major challenge for both salespeople and sales leaders alike. Drawing on principles from Atomic Habits and the Ford Motor Company's process-efficiency revolution, this episode equips Sales Leaders with practical, actionable steps to sharpen their team's focus and eliminate the day-to-day chaos that drags down performance.Key Takeaways:Time management fuels Sales Growth, consistency, and customer experience.Sales teams MUST use their calendars as non-negotiable planning tools.Power Hours create deep work blocks that move deals forward faster.A CRM should guide workflow—not just store information.Every active deal needs a scheduled next step.These habits create clarity, structure, and 1% daily improvement.Time Stamps:0:00 Intro0:57 Time Management2:33 Calendars3:56 Setting Up Power Hours4:40 Making the CRM Non-Negotiable6:35 Action Items7:33 OutroTo learn more about our Coaching Program that is seriously growing our Customers sales: https://strongersalesteams.com/program/To book a time to Meet with Ben directly: https://strongersalesteams.com/strategy/This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.
I just had dinner with four really successful business owners—all running businesses bigger than mine—and we got talking about sales compensation plans. Once I started sharing things I honestly take for granted after 20 years in sales leadership, they were like "we hadn't thought about that." These are very smart, very successful guys, just not from the sales world. So if they found it helpful, maybe you will too. Here's the foundation: the only purpose of your comp plan is to change behavior. Charlie Munger said it perfectly: "Show me the incentive and I will show you the outcome." This episode breaks down three critical comp plan mistakes I see constantly: (1) Long-term commissions that look generous to you but don't change behavior next week because salespeople don't think like business owners—they think in cash, not equity or 36-month payouts, (2) Perpetual residuals that create permanent misalignment as your costs go up while their incentive to do the hard work (hunting) goes down, and (3) Having hunters farm instead of separating the roles, which misallocates both money and results. Learn why you need to reward behavior closest to when it happens, why saying "I'll fix it later" is fucked up, and how to align effort, difficulty, and value with what you're actually paying for.//Welcome to Repeatable Revenue, hosted by strategic growth advisor , Ray J. Green.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram
In our surveys, CEOs indicate "on the job" training as the predominant method of developing salespeople. If everyone is doing it, it must be OK, right? Maybe not. Let's look a little closer. The Excellence & Influence Course for Sales Leaders
Today's episode takes a deep dive into one of the most influential operational lessons in business history—the Ford Motor Company's game-changing assembly line—and applies it directly to the challenges Sales Leaders face today.You'll learn why Henry Ford's relentless focus on efficiency was far more than a manufacturing revolution. It was a blueprint for accelerating Sales Growth, removing bottlenecks, and scaling a sales system in a way that boosts output without burning out your team.Key Takeaways:Efficiency isn't just for operations—it transforms Sales Results.Ford proved that streamlined processes can shift an entire industry.Clunky, slow sales workflows lose deals.Simplifying your Sales Process unlocks Sales Growth and scalability.Your team needs systems—not memory or spreadsheets.Focus on getting 1% better every day, just like the world's best-performing teams.Time Stamps:0:00 Intro0:37 Ford Motor Company2:00 Process Innovation3:30 Prioritising Efficiency in the Process5:30 Action Items6:05 OutroTo learn more about our Coaching Program that is seriously growing our Customers sales: https://strongersalesteams.com/program/To book a time to Meet with Ben directly: https://strongersalesteams.com/strategy/This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.
In our surveys, CEOs indicate "on the job" training as the predominant method of developing salespeople. If everyone is doing it, it must be OK, right? Maybe not. Let's look a little closer. The Excellence & Influence Course for Sales Leaders
Rob Israel, a versatile leader whose journey spans from the Navy to healthcare leadership, joins us for a compelling discussion on Sales Lead Dog. Rob opens up about the essential principles that have bolstered his career, emphasizing the strength in empowering and supporting team members, surrounding oneself with intelligent peers, and championing employee growth. One notable story features a leader who successfully took a year off from her business, demonstrating the transformative power of trust and autonomy in leadership. Rob shares how these experiences have influenced his current path, transitioning from a Chief Information Officer to embracing the challenges of a sales role, inspired by his father's legacy and his own pursuit of new challenges. Trust and transparency form the bedrock of Rob's approach to sales leadership. Highlighting the importance of honesty, he advises against bluffing when faced with tough questions, advocating instead for a candid approach that builds lasting client relationships. Rob underscores the significance of nurturing these connections even after the sale is complete, ensuring client satisfaction and opening doors for future opportunities. For those stepping into leadership roles, Rob shares insights on leveraging networks for guidance, fostering a culture of learning, and the nuances of understanding team motivators. As we navigate through the evolving landscape of sales, Rob discusses the critical role of AI and CRM systems. While AI holds the promise of revolutionizing efficiency and decision-making, Rob stresses the importance of maintaining the human element and critical thinking in processes. He brings a balanced perspective on CRM systems, acknowledging their potential benefits when used correctly, but also pointing out common pitfalls such as inefficiencies and depersonalization. Rob concludes with optimism about integrating AI to streamline CRM tasks, ultimately enhancing communication and driving sales success. Don't miss the chance to connect with Rob Israel on LinkedIn and explore additional resources shared on our website. Rob Israel is an accomplished sales and cybersecurity leader with a unique blend of executive technology, healthcare, and strategic account expertise. With a career that includes serving as both CIO and CISO in the healthcare sector, Rob brings a deep understanding of clinical, operational, and regulatory realities that few sales leaders possess. This firsthand experience enables him to connect more meaningfully with executive stakeholders and translate complex security challenges into practical, outcome-driven strategies. As a Regional Sales Manager at DeepSeas, Rob partners with enterprise leaders to strengthen their security posture, drive measurable business outcomes, and align world-class threat intelligence and MDR capabilities with each organization's mission. He is known for his customer-first philosophy, trusted-advisor approach, and ability to guide clients through high-stakes decisions with clarity and confidence. Prior to joining DeepSeas, Rob held senior sales leadership roles at industry-leading technology organizations, consistently ranking among top performers and elevating client engagement across complex environments. His earlier tenure as a healthcare CIO and CISO continues to shape his perspective, allowing him to bridge the gap between technology, cybersecurity, and business operations. Outside of work, Rob is an avid hiker, scuba diver, and skier who enjoys exploring the outdoors with his family. He brings the same curiosity, discipline, and sense of adventure to his work helping clients anticipate risk, embrace innovation, and advance their strategic objectives. Rob is an experienced international speaker on both CyberSecurity and Information Technology, and has routinely helped organizations both streamline processes and save money on critical infrastructure programs. Quotes: "Empowering your team means developing them to the point where you can step away, and the business not only survives but thrives." "In sales, honesty and transparency aren't just virtues; they're necessities for building lasting client relationships." "AI has the potential to revolutionize sales efficiency, but we mustn't lose sight of the human element and critical thinking it cannot replace." "To lead effectively, surround yourself with people smarter than you, and always champion their growth and success." "Don't be afraid to admit when you don't know something. It's a sign of strength, not weakness, and it builds trust with your clients." Links: Rob's LinkedIn - https://www.linkedin.com/in/rob-israel-a410831/ Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/
In this episode of the Exceptional Sales Leader Podcast, I welcome John Golden, a seasoned sales leader and renowned speaker in the sales industry. With a rich history in sales leadership and strategy, John shares compelling insights into the evolving role of sales leaders and the paradigms that shape effective sales teams. The episode delves into John's career trajectory that began in Dublin and led him to Silicon Valley during the dot-com boom, painting a vivid picture of his strategic ascent in the sales domain. Throughout the conversation, we explore various facets critical to sales leadership success such as the indispensability of coaching, the importance of a robust CRM system, and the creation of self-reliant sales teams. John emphasises the necessity for sales leaders to invest in personal coaching and mentorship, advocating for a shift from command-and-control management to an empowering, supportive approach. The episode also covers the concept of "salespreneurs," highlighting the entrepreneurial spirit that high-performing salespeople often embody, ensuring a dynamic, self-sufficient sales atmosphere. To connect with John, and to learn more about what he does, including checking out his podcast, Sales Pop, go to: LinkedIn - https://www.linkedin.com/in/johngolden/ Website - https://www.pipelinersales.com/ Podcast - https://podcasts.apple.com/au/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales/id1455305326
Relationships are the key to B2B sales. But implementing a process to dramatically enhance those relationships is another story. That's where entertaining comes in. Many salespeople never consider it. Yet, it can, and has, provided a competitive advantage if you do it right. In my own experience, I can trace a $2 MM account directly to an entertaining event. And the biggest, richest sale I ever had was set up by an entertaining event. In this post, I explore the Why's and how's of entertaining. Check out The Excellence & Influence Course for Sales Leaders
Grow Your Occupancy is pleased to welcome Nick Begane to our team as Director of Business Development! Julie Podewitz, CEO and Founder, talks with Nick about his senior living industry journey from sales director up through regional sales director, what he's learned in his career, and what led him to join the Grow team.
According to the WIN World AI Index only 3% of Irish consumers aged between 35-54 engage with AI regularly. To find out more about this I spoke to Ivan Jennings, Tech Sales Leader Red Hat Ireland .Ivan talks about his background, the first ever WIN World AI Index Irish findings, AI, ubiquitous computing and moreMore about the WIN World AI Index Survey:The WIN World AI Index Survey 2025 is a global initiative capturing how people in 40 countries perceive, understand, and prepare for the rise of Artificial Intelligence. This pioneering survey provides a unique snapshot of global AI readiness, trust, and usage.
Relationships are the key to B2B sales. But implementing a process to dramatically enhance those relationships is another story. That's where entertaining comes in. Many salespeople never consider it. Yet, it can, and has, provided a competitive advantage if you do it right. In my own experience, I can trace a $2 MM account directly to an entertaining event. And the biggest, richest sale I ever had was set up by an entertaining event. In this post, I explore the Why's and how's of entertaining. Check out The Excellence & Influence Course for Sales Leaders
Mindful Leadership and The Global Sales Leader hosted By - Jasoncooper.io Sales Training Coach
In this episode of The Global Sales Leader Podcast, Jason Cooper sits down with Colin Coggins and Garrett Brown, authors of the acclaimed book The Unsold Mindset, professors at USC, and two of the most insightful voices redefining how we think about selling.This conversation tears apart the old clichés of sales and replaces them with something far more powerful — human connection, curiosity, purpose, and authentic imperfection.
Mirko Novakovic, Gründer von Dash0, spricht über den richtigen Zeitpunkt für erfahrene Sales Leader. Er teilt, warum man ab 500.000 bis 1 Million ARR einen erfahrenen Sales Leader brauchen kann, wie man Top-Talente erkennt und warum die zweite Reihe oft die bessere Wahl ist. Was du lernst: Den richtigen Zeitpunkt für Sales Leadership Wie du Top-Talente erkennst Die Balance zwischen Erfahrung und Kultur Warum Teams mitbringen wichtig ist ALLES ZU UNICORN BAKERY: https://stan.store/fabiantausch Mehr zu Mirko und Florian: Mirko Novakovic: https://www.linkedin.com/in/mirkonovakovic/ Dash0: www.dash0.com Florian Dostert: https://www.linkedin.com/in/florian-dostert/ Syntinels: https://www.syntinels.com/ Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/
When Junis Seger stepped into his first Head of Sales role, he thought he was ready for anything.After all, he'd just come off back-to-back President's Club wins, smashed targets as an AE, and built a reputation as one of the best in the business. But leading a fast-growing startup was different.Suddenly, he was juggling investor targets, founder expectations, team management, and his own impossible standards, all at once.The result? Burnout, blurred boundaries, and a harsh lesson in the difference between pressure management and expectation management.Listen now to learn how Junis turned a crash into a comeback.
PreSales sollte nicht nur als "Demo-Monkey" gesehen werden, sondern als integraler Bestandteil des Vertriebsprozesses, der den Unternehmenserfolg maßgeblich mitgestaltet. In dieser Episode diskutieren wir mit Michael Türk, wie wichtig es ist, dass der Chief Revenue Officer (CRO) PreSales nicht nur als technischen Support, sondern als Partner auf Augenhöhe anerkennt. Der Podcast beleuchtet den Wandel von alten Denkmustern zu einer modernen, gemeinschaftlichen Vertriebsstrategie, bei der Kommunikation und Kooperation im Mittelpunkt stehen. Erfahre, wie du als PreSales-Leader das Bewusstsein für deinen Wert steigern und den internen Dialog mit dem Vertrieb richtig gestalten kannst. Michael bei LinkedIn - https://www.linkedin.com/in/michaeltuerk/ ----------
From battling addiction… to facing jail time… to becoming a multi-millionaire in high-ticket sales — Jon Briseno has lived a transformation most people wouldn't believe. In this episode, Jon opens up about the darkest chapters of his life, the moment everything collapsed, and how hitting rock bottom forced him to rebuild with discipline, sales skills, and relentless self-belief. He went from having nothing — no money, no opportunities, no direction — to leading sales teams, closing massive deals, and changing his family's future forever. You'll hear: How addiction and jail shaped his mindset The turning point that pushed him into entrepreneurship How he developed elite sales skills with zero experience The strategy that led him to multi-million-dollar success Why discipline mattered more than motivation How he now helps others earn life-changing income This isn't a highlight reel — it's a raw, real blueprint for anyone who feels stuck, broken, or overlooked. If you've ever doubted yourself or your path, John's story will prove that your past doesn't define your future. Guest: Jon BrisenoInstagram: @realjonbriseno
This week's episode is a throwback to one of my favorite series, The Sales Series. I am bringing you the 2nd edition of The Sales Series. In Episode 192, I introduced you to “The Sales Series,” so I can bring you just a few of the top moments from Top Sales Leaders who have joined me on The 20% Podcast. That first episode included clips from guests such as:Alexine Mudawar/Lori RichardsonJohn Barrows Nick Cegelski Jen AllenIan KoniakToday we will be covering 5 more clips from previous episodes:Episode 84: Belal Batrawyhttps://open.spotify.com/episode/5GyAcYcGSqdwOKxQ9D2Ruk?si=e8d2abf275454225 Episode 97: Morgan Buchananhttps://open.spotify.com/episode/42WMdxmynhPQOwp88wZ96V?si=f1e2476df5344ec3 Episode 92: Jason Bay https://open.spotify.com/episode/0TUlew3jtAiEMHpx90ckWS?si=ae3f6b87ec234d22 Episode 133: Leslie Venetz https://open.spotify.com/episode/5Unzq35rq03dtiYTcMuzkF?si=e4e448bbe16e4c17 Episode 60: Morgan J Ingramhttps://open.spotify.com/episode/3gMHYQhYRgnh6X3e270XAG?si=00f5af451cd84f64 Please enjoy this week's “Sales Series 2” on The 20% Podcast. ____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmdail.com, or find me on LinkedIn.If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line!Enjoy the show!
Sales leadership isn't just about hitting numbers—it's about creating a strategic framework that transforms your entire organization into a revenue-generating machine. When you shift from viewing sales as a transactional function to positioning it as the strategic heartbeat of your company, everything changes. In this conversation with John Allen, CRO of GNA Partners, we explore how to build a consultative selling culture that puts customer outcomes first. John shares his journey from operations to sales leadership, revealing how his operational background became his secret weapon in creating systematic approaches to revenue generation. The Power of Operational Thinking in Sales Coming from an operations background gave John a unique perspective on sales strategy. Instead of relying on gut feelings or "the way we've always done it," he applied systematic thinking to every aspect of the sales process. This operational mindset became the foundation for scaling GNA Partners from a lifestyle business to a national player in the HR outsourcing space. Building a Revenue Culture That Actually Works Creating visibility into key metrics was the first step in transforming GNA's sales organization. By implementing Salesforce and making pipeline data transparent across the team, John created accountability and clarity around what success looks like. But transparency alone wasn't enough; the team needed to understand how their individual contributions connected to the company's broader strategic goals. The Two-Opportunities-Per-Week Framework After analyzing five years of data from top performers, John discovered something remarkable: the highest-producing reps consistently added two legitimate opportunities to their pipeline every week. This simple metric became the North Star for the entire sales organization, cutting through the noise of countless KPIs to focus on what truly drives results. Here's what you'll learn from this episode: How to transition from transactional selling to strategic consulting that builds long-term client relationships. The systematic approach to onboarding new sales talent that accelerates time-to-productivity. Why pipeline coverage ratios matter and how to calculate the right targets for your team. The critical role of sales leadership in reinforcing methodology through hands-on coaching. How to create accountability systems that drive consistent performance across your sales organization. John's approach proves that when you combine operational discipline with consultative selling principles, you create a sustainable competitive advantage. His insights on balancing pipeline development with rep growth offer a roadmap for any sales leader looking to scale their organization effectively. Whether you're struggling with inconsistent performance, looking to implement a proven sales methodology, or seeking to create better alignment between sales and operations, this conversation provides actionable strategies you can implement immediately. Key Moments of This Episode 00:00:00 - Customer-Centric Sales Philosophy: Focus on People and Relationships Sales success requires removing noise and focusing on adding two legitimate opportunities weekly to your pipeline. People buy from people, making the customer experience and relationship-building the ultimate differentiator when all providers offer similar solutions. 00:01:14 - Meet John Allen: CRO Journey from Banking to HR Outsourcing Leadership John Allen shares his 17-year journey at GNA Partners, transitioning from JP Morgan banking to becoming CRO of a Professional Employer Organization serving 4,500+ clients nationwide with comprehensive HR outsourcing services. 00:03:52 - Family Business to Private Equity: GNA Partners' Growth Transformation GNA Partners evolved from a family-owned business founded by John Allen Sr. and Tony Gralva to a private equity-backed company with TPG Capital, positioning for significant growth in the PEO space. 00:08:25 - Elevating Sales from Revenue Engine to Strategic Leadership Function Transforming sales teams from transactional order-takers to strategic consultants requires understanding client operations and positioning solutions through the customer's lens, focusing on business efficiency and profitability rather than just hitting numbers. 00:13:27 - Shifting from Transactional to Strategic Partnership Selling Successful sales transformation requires expertise in your field, maintaining a robust pipeline to eliminate desperation, and approaching conversations as collaborative problem-solving sessions rather than traditional sales pitches focused on closing deals. 00:21:03 - Building Revenue Culture Through Visibility and Measurement Systems Creating a revenue-focused culture starts with implementing CRM systems like Salesforce for complete visibility, establishing clear quotas and forecasts, and connecting individual sales goals to broader company objectives and resource allocation. 00:28:22 - The Two Opportunities Per Week Formula for Sales Success Analysis of top performers revealed a consistent pattern: adding two legitimate opportunities weekly (96 annually) correlates directly with quota achievement, providing sales teams a clear, actionable KPI to focus on. 00:33:33 - Operationalizing Sales Onboarding: From Hiring to Pipeline Generation Effective onboarding varies by experience level, featuring 90-day programs covering industry knowledge, tools training, and providing 600-750 vetted accounts to new reps, ensuring a systematic approach to sales development and early performance assessment. 00:43:32 - Implementing Sales Methodology: Sandler Selling System Integration GNA Partners adopted the Sandler selling methodology company-wide, requiring certification for all reps and parallel training for sales leaders to ensure consistent reinforcement and application of consultative selling principles. 00:50:56 - Sales Leadership Excellence: The Four Critical Competencies Effective sales leaders must excel in at least two-three areas: recruiting talent, understanding and selling the product, mastering sales enablement tools, or being exceptional at closing deals to maintain credibility and effectiveness. About John G. Allen John G. Allen is the Chief Revenue Officer for G&A Partners. Under his leadership, G&A's sales organization has experienced consistent new business growth year-over-year. Prior to this role, John was the Executive Vice President of Sales for G&A. He spent the early part of his career working for JPMorgan as a banker for its energy corporate and private banking groups before joining G&A in 2009. John earned a Bachelor's degree in finance from Brigham Young University and a Master of Business Administration from the University of Texas. He is actively involved in his church, the Boy Scouts of America, and youth sports in his community. Follow Us On: · LinkedIn · Twitter · YouTube Channel · Instagram · Facebook Learn More About FlyMSG Features Like: · LinkedIn Auto Comment Generator · AI Social Media Post Generator · Auto Text Expander · AI Grammar Checker · AI Sales Roleplay and Coaching · Paragraph Rewrite with AI · Sales Prospecting Training for Individuals · FlyMSG Enterprise Sales Prospecting Training Program Install FlyMSG for Free: · As a Chrome Extension · As an Edge Extension
Today, I had the privilege of having Tracey Newell on as a guest. We chatted about more women making their way to the top, no matter what the level means to you. Listen in to be inspired and challenged to reach your next level.Here's more about Tracey:Tracey Newell is the former president of Informatica, where she also served as a member of the company's board of directors for two years prior to being asked to join the management team. Prior to joining Informatica, Newell served as executive vice president of global field operations at Proofpoint, where she led sales through a five-year period of hypergrowth. Recognized as a Top 100 Sales Leader by The Modern Sale, Newell led Proofpoint's go-to-market team to become a top five leader in the cybersecurity market. Newell has also served as executive vice president of global sales at Polycom and held sales leadership positions at Juniper Networks, Webex, and Cisco Systems.Newell currently serves in the non-profit organization Impact 100, and is also a member of the board of advisors for the University of California, Santa Barbara's economics department. In addition to Druva, Newell serves on the board of directors of DataRobot, Highspot, Sailpoint, and Sumo Logic. Before we begin, if the Brave Women at Work Podcast has helped you personally or professionally, please share it with a friend, colleague, or family member. And your ratings and reviews help the show continue to gain traction and grow. Thank you again!Also, a Brave Women at Work Affirmation Deck is available in time for the holidays! It is a 54-card deck that is a beautiful compilation of advice and hard-won wisdom from podcast guests, Brave Women at Work Podcast guests, authors in the anthology series, and community members! You can grab a copy of the deck for $19.99 plus $10 shipping. To purchase your deck, visit Brave Women at Work and click on Resources. From there, you will see the Affirmation Cards page. I hope you enjoy them!
In this episode of Mostly Growth, CJ Gustafson and Kyle Poyar dig into what it means to be useful rather than just right at work, exploring how communication, empathy, and impact matter more than technical precision as careers mature. They share candid lessons from their own paths—CJ's focus on making others look good to earn promotions and Kyle's evolution into a domain expert through public writing—before unpacking what separates good from great VPs of Sales with insights from Pavilion founder Sam Jacobs. The conversation then shifts to OpenAI's “too big to fail” claims, the economic ripple effects of AI infrastructure spending, and how finance leaders can stay grounded in reality. Rounding out the episode, the hosts preview their latest research—CJ's “Agentic Finance” report on AI in the finance stack and Kyle's 2025 SaaS Benchmarks—and close with lighthearted banter about founder age stats, home maintenance mishaps, and the price of professional Christmas lights—LINKS:Mostly Metrics: https://www.mostlymetrics.comCJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/Growth Unhinged: https://www.growthunhinged.com/Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/Slacker Stuff: https://www.slackerstuff.com/Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/https://sarahcharlton.substack.com/p/from-being-right-to-being-usefulhttps://www.highalpha.com/saas-benchmarkshttps://www.mostlymetrics.com/p/presenting-the-state-of-the-agentic-financial-stackhttps://www.mostlymetrics.com/p/finance-in-2030https://worksinprogress.co/issue/the-algorithm-will-see-you-now/https://www.theinformation.com/briefings/openai-ceo-sam-altman-forecasts-20-billion-annualized-revenue-yearhttps://www.growthunhinged.com/p/your-pricing-is-broken—RELATED EPISODES:When the marketing math doesn't math | with Emily Kramerhttps://youtu.be/sSuoV_YSrlwGetting fired 4 times made me a founder | Sam Jacobs of Pavilionhttps://youtu.be/8X-JVOF-1A0How To Win at Early Stage Sales With the Guy Who Helped Take Snyk From $0 to $100M+https://youtu.be/VKrZCte8fyM996 Culture, Exploding AI Bills & SaaS Chaoshttps://youtu.be/qhrxDL0gsRo—TIMESTAMPS:00:00:00 Preview and Intro00:02:18 Sponsors – Pulley and Metronome00:05:09 Flight Cancellation and Airport Chaos00:07:58 Being Right vs. Being Useful00:11:17 Getting Promoted Early by Making Others Look Good00:15:25 What Separates a Good VP of Sales from a Great One00:18:24 Sales Leaders as Capital Allocators00:21:14 The Organizational Tax of Sales Support00:22:33 Is OpenAI Too Big to Fail?00:25:31 AI Investments, Alternatives, and Market Impact00:27:50 Bailouts and Economic Reality00:28:20 Agentic Finance and the AI-Driven Finance Stack00:31:43 SaaS Benchmarks Report 2025 Overview00:33:59 Growth Rates by ARR Tier and Scale00:35:40 AI's Impact on Engineering Teams00:37:45 Age and Startup Success00:39:42 Building Durable Businesses Over Time00:41:25 Something You Tried This Week – HVAC Cleaning00:43:19 Outsourcing Holiday Cheer – Professional Light Installation00:47:08 Credits – Mostly Growth Closing Remarks—SPONSORS:Pulley is the cap table management platform built for CFOs and finance leaders who need reliable, audit-ready data and intuitive workflows, without the hidden fees or unreliable support. Switch in as little as 5 days and get 25% off your first year: https://pulley.com/mostlymetricsMetronome is real-time billing built for modern software companies. Metronome turns raw usage events into accurate invoices, gives customers bills they actually understand, and keeps finance, product, and engineering perfectly in sync. That's why category-defining companies like OpenAI and Anthropic trust Metronome to power usage-based pricing and enterprise contracts at scale. Focus on your product — not your billing. Learn more and get started at https://www.metronome.com—#MostlyGrowthPodcast #StartupFinance #AIPodcast #SaaSLeadership #GoToMarket This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com
In this episode, Jim Effner, top sales leader and renowned author and coach, discusses mindsets for success in sales & life.Learn how Jim can help you take your sales to the next level: https://jimeffner.com/
Han participado: Elena Villalba, directora general en Iberia y Latam de Mirabaud Asset Management; Lorena Martínez-Olivares, responsable de Distribución de ETFs en España de JP Morgan AM; Romualdo Trancho, Sales Leader de Investments Solutions & OCIO Services de Mercer España; Sara Mena, Head of Delivery and Solution Consulting Iberia en FNZ; Michel Escalera, CEO de Palatine Asset Management; Grégory Torrents, Investment Director de ClubFunding; Silvia Senra, Member of the Asset Managers team for BlackRock in Iberia; y Ángel Agudo, responsable de Producto y Consejero de Clarity AI.
In this episode of the Stronger Sales Team podcast, Ben Wright revisits one of the series' most powerful discussions—an in-depth exploration of the Grow Model, the coaching framework pioneered by Sir John Whitmore in the 1970s. Ben masterfully unpacks how this enduring model remains vital in today's dynamic sales landscape, empowering leaders to elevate team performance through goal setting, situational awareness, and decisive action. Drawing from his extensive experience in B2B sales, he offers practical insights and proven strategies for embedding structured coaching into everyday leadership. The result is a must-listen episode for sales professionals seeking to cultivate accountability, unlock potential, and drive sustained business growth.Key Takeaways:• A structured coaching model consisting of Goals, Reality, Options, and Will, designed to drive performance and empowerment within sales teams.• Techniques for effectively implementing the Grow Model to bridge gaps between current situations and desired outcomes.• These two key elements are crucial for achieving goals within the coaching framework.• Recommendations for sales leaders to practice, apply, and refine the Grow Model for boosting team performance.• Focuses on sustainable practices for physical training, emphasizing balance among speed, volume, or distance to avoid injury.Time Stamps:0:00 Intro1:27 Blast From the Past3:56 The Importance of a Coaching Model5:20 G.R.O.W. Model8:43 G.R.O.W. Model: Two Key Parts10:31 G.R.O.W. Model: Goal11:50 G.R.O.W. Model: Reality13:41 G.R.O.W. Model: Options15:25 G.R.O.W. Model: Will22:13 Rolling the G.R.O.W. Model out25:03 Health and Wellbeing Tip26:24 OutroRate, Review, & Follow If you're liking what you're hearing, make sure you ‘follow' the show wherever you listen to your podcasts…so you never miss an episode! I'd also love to hear what you think, so drop us a review after you close that next deal…tell me what you're liking, and what you want more of so I can look to cover it in a future episode.
Are you struggling to retain top sales talent because your team members can't find meaning in their work? The secret isn't just about hitting revenue targets—it's about building a purpose-driven organization that attracts exceptional people and creates lasting value. In this episode, I sit down with Enrique Alvarez, co-founder and managing director of Vector Global Logistics, to explore how purpose and profit can coexist in high-performance sales organizations. Enrique shares his unique approach to building a global sales team that operates on three core pillars, including their groundbreaking Results-Only Work Environment and complete transparency policy. From Transactional to Transformational Vector Global Logistics has cracked the code on shifting from short-term transactional relationships to long-term transformational partnerships. Enrique reveals their comprehensive hiring process, including how they identify candidates who can build authentic relationships rather than just close deals quickly. You'll discover their unconventional approach to transparency, including sharing everyone's salaries, company financials, and decision-making processes with the entire team. This radical openness creates trust and empowers sales professionals to make better decisions for both customers and the company. AI Integration with Human Connection We explore how Vector Global Logistics leverages AI tools while maintaining the human touch that drives real relationships. Enrique shares practical examples of using AI for customs entries, tracking shipments, and market analysis—all while ensuring their sales team focuses on what AI can't do: building genuine personal connections. The conversation covers the critical balance between automation and personalization, and why rushing to implement AI without human oversight can damage the very relationships that drive long-term success. Building Global Sales Teams With team members across China, Vietnam, India, Mexico, Chile, Peru, Ukraine, and beyond, Enrique provides insights into managing a truly global sales organization. He shares their panel interview process, the importance of cultural fit, and why they prioritize entrepreneurs over traditional salespeople. Here's what you can expect to gain from this episode: • A framework for attracting top talent through purpose-driven company culture • Strategies for building transformational client relationships instead of transactional ones • Practical approaches to integrating AI while maintaining authentic human connections • Methods for creating transparency that builds trust and improves performance • Insights into managing and scaling global sales teams effectively Whether you're a sales leader looking to reduce turnover, a business owner wanting to build a more meaningful organization, or a sales professional seeking to create deeper client relationships, this conversation provides actionable strategies for long-term success. Key Moments of This Episode 00:00:49 - Introduction to Purpose-Driven Sales Leadership Mario introduces Enrique Alvarez, Managing Director of Vector Global Logistics, to discuss how purpose and profit can coexist in high-performance sales organizations and the importance of building meaningful sales cultures. 00:02:00 - Vector Global Logistics: A Purpose-Driven Company Overview Enrique shares his background as co-founder of Vector Global Logistics, explaining their unique resource-based logistics model built on three pillars and their global presence across multiple countries. 00:05:29 - Personal Insights: Soccer Dreams and Professional Journey Enrique reveals his passion for soccer and dream of making a national team, providing personal context about his drive and competitive nature that translates into business leadership. 00:15:27 - Hiring Excellence: Finding and Retaining Great Sales Talent Discussion on comprehensive recruiting processes, cultural fit assessment, and the importance of transparency in hiring decisions. Emphasis on word-of-mouth referrals and quick decision-making for underperformers. 00:24:12 - Virtual Hiring Strategies and Results-Only Work Environment Enrique describes Vector's Results-Only Work Environment culture, focusing on performance over presence, and their approach to hiring self-driven entrepreneurs for global sales roles. 00:28:34 - From Transactional to Transformational Client Relationships Exploration of shifting sales approaches from short-term transactions to long-term strategic partnerships, emphasizing the importance of leadership alignment and transparency in building trust. 00:30:58 - Radical Transparency: Open Book Management Philosophy Enrique explains Vector's 100% open policy where all employees know everyone's salaries, company finances, and business metrics, fostering trust and better decision-making across the organization. 00:34:03 - AI Integration While Maintaining Human Connection Discussion on leveraging AI tools for logistics operations while preserving authentic relationships. Emphasis on AI as a tool for efficiency without replacing human relationship-building capabilities. 00:39:44 - Human-Assisted AI: The Future of Sales Technology Mario and Enrique explore the concept of "human in the loop" AI implementation, ensuring technology enhances rather than replaces human judgment and relationship development. 00:42:18 - Beyond Process and Playbooks: Adaptive Sales Strategies Conversation about moving from rigid standardized processes to flexible, personalized approaches that adapt to individual client needs while maintaining core principles and long-term thinking. 00:45:40 - Long-Term Value Creation and Relationship Building Discussion on the importance of patience in sales, focusing on 5-20 year strategic planning rather than short-term gains, using real-world examples of relationship investment. 00:49:57 - B Corporation Certification: Balancing Stakeholder Value Enrique explains Vector's B Corp certification, emphasizing how purpose-driven companies maximize stakeholder value over shareholder value, creating sustainable competitive advantages in modern markets. About Enrique Alvarez Enrique Alvarez believes everyone has a personal responsibility to change the world. He has consciously chosen a hardworking, relationship-minded, and proactive approach to do his part. Enrique is a Managing Director at Vector Global Logistics, which is dedicated to changing the world through supply chain operations. He is proud to attribute Vector's success and growing social impact to its results-based culture, passionate teams, and its desire to develop real partnerships with clients. Before co-founding Vector, Enrique focused on re-imaging and optimizing operations, sales, and supply chain processes with the Boston Consulting Group. Prior to joining BCG, he led various sales, logistics, and supply chain functions for Grupo Vitro, a global glass manufacturer headquartered in Mexico. Enrique holds an MBA from The Wharton School of Business and a BS in Mechanical Engineering from Monterrey Tech (Instituto Technólogico y de Estudios Superiores de Monterrey) in Mexico. Enrique's passions are soccer and the ocean. He also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique. Additionally, Enrique sits on the board of Coaniquem, a non-profit that provides free and specialized treatment for children throughout Latin America who have suffered severe burns. Follow Us On: · LinkedIn · Twitter · YouTube Channel · Instagram · Facebook Learn More About FlyMSG Features Like: · LinkedIn Auto Comment Generator · AI Social Media Post Generator · Auto Text Expander · AI Grammar Checker · AI Sales Roleplay and Coaching · Paragraph Rewrite with AI · Sales Prospecting Training for Individuals · FlyMSG Enterprise Sales Prospecting Training Program Install FlyMSG for Free: · As a Chrome Extension · As an Edge Extension
Send us a textAre you managing your business or truly leading it? This week on "The Selling Podcast," Mike and Scott welcome strategic expert Jim Hanlon to discuss a powerful, often overlooked truth: the best CEOs are often the best CE-'NO's.Jim breaks down the mindset required to run your business with laser-like focus. He explains that great leadership often requires the courage to say "no" to distractions and opportunities that, while tempting, don't align with your core mission.The central lesson is clear: look critically at what is making money and what is not. Jim argues that if an activity, product, or service isn't generating revenue, you must have the discipline to stop it. We discuss how to strategically analyze your offerings and ensure everything you do aligns perfectly with your existing strengths and goals.Tune in to learn how to stay focused, remain true to your vision, and adopt the strategic discipline of a CE-'NO' to maximize profitability and drive genuine business growth.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach
In this episode of the Building Bigger Lives podcast, Kathryn and Michael discuss the qualities of strong sales leaders. They focus on exploring qualities that distinguish effective sales leaders and professionals, emphasizing the importance of connecting features and benefits to customer outcomes while highlighting the role of emotional engagement and strategic thinking. The discussion covers how great salespeople demonstrate genuine care and confidence through insightful questioning and bold statements, while also examining the evolving impact of AI technologies on sales practices and strategies. The conversation concludes with insights on maintaining a positive mindset in sales, emphasizing the importance of continuous learning and adaptation in the face of technological changes and evolving sales landscapes. Building Bigger Lives Podcast https://www.instagram.com/buildingbiggerlives Contact Coach Michael Regan- www.facebook.com/CoachMichaelRegan www.instagram.com/coachmichaelregan/ www.linkedin.com/in/mregan/ Contact Kathryn Pedersen- http://www.instagram.com/steamboatmortgage
This time of year is critical. As sales leaders map out their budgets for the new year, the conversation always centers on a core conflict: How to cut expenses and, simultaneously, motivate teams to hit larger quotas. What's the first line item to feel the squeeze? Training and development. It is often incorrectly labeled a 'want' and not a 'need.' We hear leaders say, "It can wait until next quarter," or, "Once we stabilize revenue, we'll invest in the team." This short-sighted thinking doesn't save money. Instead, it's costing organizations a significant, quantifiable amount of revenue and talent. When professional development is treated like a luxury, we undermine the foundational ability of our teams to perform consistently at a high level. Training is the Foundational Requirement for Peak Performance Sales leaders should consider peak performance in any high-stakes environment. In the military, or in elite professional sports, ongoing training is not a choice—it is a non-negotiable, daily priority. So why is it that, in Sales, we view continuous development as optional or too expensive? The simple truth is that lack of training is the most expensive mistake you can make. Think about the rate of technological change. Most of us have upgraded our cell phones in the last three to five years because the old ones simply couldn't keep up. The same principle applies to your sales team's skill set. If your representatives are still relying on techniques learned 5, 10, or 15 years ago, then they are operating at a competitive disadvantage. They will be outmaneuvered and outperformed by competitors who are strategically investing in modern sales frameworks every time. Henry Ford's famous quote still holds true: "The only thing worse than training employees and losing them is to not train them and keep them." If you believe training is expensive, you must take a moment to calculate the monumental loss of reps consistently missing their quotas. The True Cost of Inconsistency and Turnover Look at the numbers. Assume three of your representatives are consistently missing quota by just 20%. That deficit is lost revenue—but it also represents wasted leads, missed opportunities, and the corrosive ripple effect of deals that never even make it into your pipeline. The amount of potential revenue lost due to underperformance is often far greater than the entire annual budget you would allocate to comprehensive sales training. Action Plan for Sales Leaders & Managers To reverse this loss, you must treat coaching as a continuous operational requirement, not a perk. Calculate the 'Cost of Inaction' to Justify Budget: Reframe thinking of training as an expense and start focusing on the cost of the status quo. Calculate the annualized revenue loss from your bottom 20% of underperforming reps (e.g., missed quota * average deal size). Use that concrete number to justify and secure a budget for development, proving that not training is your biggest liability. Implement a Continuous Coaching Framework: Don't rely on annual training events. Transform your managers into daily coaches by mandating 30 minutes of structured, one-on-one coaching per week focused on skill development. This reinforcement is what locks in new behaviors and prevents the initial energy gained in training from fading. The Hidden Expense of Disengagement Talent turnover is another critical cost of lack of training that is often overlooked. A representative who feels unsupported, or who consistently misses quota because they don't have the necessary tools and coaching, is highly likely to seek opportunities elsewhere. The cost of recruiting, onboarding, and ramping a replacement—which includes the loss of established customer relationships and the disruption to team morale—significantly outweighs the expense of proactive investment. How to Take a Struggling Rep From Liability to Asset
Con Ruth Martín, Manager de Relación con Inversores de Crescenta y Romualdo Trancho, Sales Leader de Investment Solutions & OCIO de Mercer Wealth España, analizamos el primer lanzamiento de Secundarios de Crescenta en colaboración con Mercer y como complementa la empresa las estrategias buyouts, growth, real assets y secundarios. “La función de Crescenta es democratizar la inversión en Private Equity”, asegura la invitada. Añade además que desde hace meses “empezaron a lanzar sus primeras estrategias en Private Equity, como los buyouts, que se centran en compañías de más de 500 millones de valoración”. La estrategia growth, según ella, “va enfocada en compañías más tecnológicas”. ¿Qué supone para la compañía el lanzamiento de Secundarios? “Para nosotros es un hito pero por una cuestión de complementar un portfolio de Private Equity que tenga sentido para un inversor”, asegura la Manager de Relación con Inversores de Crescenta. ¿Cuál es el objetivo de la compañía? Ruth Martín señala que “desde el nacimiento de la compañía lo que han intentado es dar producto de calidad para que un cliente pueda tener esa cartera diversificada”. Para ella “con el lanzamiento de Secundarios complementan esa rueda, sacar las cuatro estrategias de inversión para dar ese valor añadido al cliente”. ¿Por qué Mercer se alía ahora con Crescenta y cuál es el valor que puede aportar la compañía? “Desde Mercer vemos el matrimonio que hemos alcanzado con Crescenta como una relación a largo plazo”, afirma Romualdo Trancho. Sobre ese valor añadido que puede aportar la empresa, el invitado asegura “ponen el conocimiento, ponen a disposición de Crescenta toda su plataforma global de inversiones, donde tienen unos activos bajo asesoramiento de unos 150.000 millones de dólares”. Además señala que “desde Mercer ofrecen ideas de inversión, acceso a buenos gestores, donde su equipo de inversión consideran que son los más adecuados”.
Today on Home Business Profits with Ray Higdon, we dive into the top four reasons why sales leaders fail and how to avoid them. Ray shares insightful lessons from his own experiences that account for 80% of the issues faced by sales leaders. Discover the importance of staying in action, continuous growth, prioritizing production over control, and stepping out of the limelight. Tune in now! ——
Guest: Tom Dee Guest Bio: Tom began his sales management career over eight years ago, and he is passionate about turning underperforming teams into high-performing, revenue-generating ones. Tom loves using tools like AI-driven sales insights to stay sharp and ahead of the game. His approach to leadership is all about mentorship, making smart decisions, and keeping the focus on the customer, building relationships that last. Key Points: Career Journey Started in sales by accident. Studied TV and radio production at the University of Dayton, but couldn't find work in that field. While waiting tables, he met the president of a copier company who was impressed by his "sales pitch" and hired him. Learned cold calling and sales fundamentals in copier sales. Connected through the Chamber of Commerce to Ryden, where he started as a sales account representative. After two successful years, he was promoted to sales manager despite having no prior management experience. His boss recognized his leadership potential and sales acumen. Has been with Ryden for nine years, discovering his true calling in leadership, mentorship, and sales management. Music and Sales Tom is also a musician and band singer. Believes music and sales share core similarities: both require creativity, persistence, and appreciation of the process, not just the outcome. Says the best salespeople, like musicians, hone their craft over time — success isn't innate; it's developed through discipline and practice. Comparing recording music ("you don't see how many takes it took") to the sales process, the journey matters as much as the final result. Sales Philosophy Rejects the myth of the "born salesperson." Emphasizes that sales success comes from process, practice, and consistency, not innate talent. Says the best reps "get out what they put in". Hard work and repetition pay off. Values creativity, resilience, and self-belief in sales performance. Leadership & Coaching Approach Focuses on individualized coaching to help each rep become "the best version of themselves." Builds on strengths and raises the floor on weaknesses, progress can mean moving from a D to a B, not perfection. Believes in incremental improvement - small, consistent gains lead to big results. Encourages trust-based coaching by explaining the "why" behind feedback. Promotes two team types: · Business Development Reps: Need direction, creativity, and fresh energy. · Account Reps: Need structure, process optimization, and focus on managing existing clients. Overcoming Sales Call Fear Recognizes fear of cold calling as common, "there's no magic wand." The only real solution is repetition and desensitization: pick up the phone, make calls, and learn from experience. Sales managers often act like psychologists, helping reps shift their mindset from "I'm bothering people" to "I'm helping people." Acknowledges that sales isn't for everyone, and that's okay. The Power of Process Process brings structure and rhythm to an unpredictable job. Encourages reps to block time and eliminate distractions during call sessions. Teaches that routine builds confidence and consistency, helping overcome discomfort. Note the moment of breakthrough when reps see results from their effort; that's when confidence clicks. Use of Scripts Provides scripts to new reps, especially since Ryden is in the print industry with its own terminology. Scripts help reps learn the "language" of their customers. Encourages reps to act as if, use scripts as training wheels until they internalize the message and make it their own. "Fake it till you make it… But eventually, you have to make it." Management Philosophy Believes in meeting people where they are, not forcing everyone into one mold. Success comes from helping each rep develop in their own authentic way. Leadership is about guidance, empathy, and helping others grow, not control. Guest Links: LinkedIn: https://www.linkedin.com/in/tom-deee/ About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/.
Are you losing 25% of your high-value talent after parental leave? For sales organizations, turnover isn't just an HR metric—it's a severe revenue drain. Replacing a seasoned sales pro costs up to $200,000, making retention a strategic priority. This week on the podcast, we unpack the critical, often-overlooked moment where organizations hemorrhage talent: the return from parental leave. We sit down with Karla Calinawan, founder of Fand Foundry and a leader who navigated three parental leaves in high-stakes tech environments. She argues that the post-leave transition is where leaders earn loyalty.
In this episode of Ikigai with Jennifer Shinkai, Jennifer engages in a deep conversation with Dr. Greg Story, discussing a variety of topics from his personal experiences and insights. They delve into Dr. Story's transformative journey from overcoming a challenging childhood and academic setbacks to achieving success in Japan. The conversation also touches on the significance of living an intentional life, the profound impact of near-death experiences, and the importance of adapting to technological advancements like AI. Dr. Story emphasizes generosity, discipline, and the value of helping others in personal and professional growth.If you enjoyed this episode and it inspired you in some way, we'd love to hear about it and know your biggest takeaway. In this episode you'll hear:Dr. Greg Story's mindset shift from fear to potentiality.Insights on how AI can enhance our personal and professional lives.The importance of leading an intentional life and fostering community.The influence of karate in developing discipline and confidence.Greg's transformation from an underconfident student to a PhD holder and leader.Strategies for fostering empathy and understanding in leadership.About GregDr. Greg Story is the President of Dale Carnegie Tokyo Training Japan. He holds a Ph.D. in Japanese organisational decision-making and is a 40-year veteran of Japan with broad business leadership experience, having served as Country Head of four organisations in Japan.He launched a start-up in Nagoya and completed major turnarounds in both Osaka and Tokyo for Austrade. In 2001, he was promoted to Minister Commercial in the Australian Embassy and became the Country Head for Austrade. In 2003, he joined Shinsei's Retail Bank, a unique mix of start-up and turnaround, where he managed 550 staff in the Platinum Banking Division—responsible for two-thirds of the bank's revenue—eventually becoming Joint CEO of the Retail Bank. In 2007, he was appointed Country Head for the National Australia Bank in Japan.Since 2010, Dr. Story has led Dale Carnegie Tokyo Training Japan as President. He is a Master Trainer, an international award-winning Sales Leader, and the author of eight books including Japan Sales Mastery, Japan Business Mastery, Japan Presentations Mastery, and Japan Leadership Mastery.Beyond his corporate career, Dr. Story is an Adjunct Professor in the International Business Faculty at Griffith University. He is also a 6th Dan in traditional Shitoryu Karate and applies martial arts philosophies and strategies to leadership and business.Things mentioned in the episodeGreg doing Unshu in 1987Interview video with Lance LeeDale Carnegie Tokyo WebsiteDr. Greg Story's author page on AmazonDr. Greg Story's podcast page on Apple PodcastsConnect with GregLinkedIn: https://www.linkedin.com/in/gregstory/Connect with JenniferLinkedIn:
As a sales leader, have you ever felt disconnected from your marketing team? You're not alone. In fact, up to 50% of Chief Sales Officers believe they're going it alone when it comes to driving revenue. But it doesn't have to be this way. In this episode of the Modern Selling Podcast, I sit down with Dan Lowden, CMO of Blackbird AI, to explore how sales and marketing can truly become a unified go-to-market team. With eight successful startup exits under his belt, Dan shares his proven marketing playbook for creating strategic customer relationships and driving exponential growth. Building Trust Through Face-to-Face Connections Dan emphasizes the critical importance of in-person events for building trust, especially in industries like cybersecurity where the stakes are high. He shares creative ways to maximize event impact without breaking the bank, including: Leveraging venture capitalist connections for cost-effective meeting spaces Sponsoring targeted events alongside larger competitors Featuring customer speakers to gain coveted speaking slots The Marketing Playbook for Startup Success Drawing from his extensive experience, Dan outlines key elements of an effective marketing strategy: Engaging customers to build trust and add value Creating content that showcases detailed problem-solving Participating actively in industry communities Aligning closely with sales to drive qualified leads Fostering Long-Term Customer Relationships Dan reveals his approach to creating lasting partnerships: Ensuring products deliver on promises and improve over time Reacting quickly to support customers during challenges Demonstrating ongoing value to justify renewals and even price increases. For sales and marketing professionals looking to boost collaboration and drive results, this episode offers actionable insights from a seasoned expert. Don't miss Dan's tips on creating a unified go-to-market approach that positions your company for acquisition and long-term success. Key Moments of This Episode 00:00:00 - Marketing's Value to Sales: Bridging the Gap Many CSOs feel marketing isn't providing value, with up to 50% saying they're doing it alone. The key is building trust through regular engagement, providing valuable tools and assets, and demonstrating marketing's direct impact on sales opportunities and customer relationships. 00:06:37 - The Met Kiss: CMO's Secret Romance Novel Dan Loden, CMO of Blackbird AI, reveals he published a romance novel called "The Met Kiss" during COVID as a creative outlet. This unexpected hobby showcases his multifaceted personality beyond his cybersecurity expertise. 00:10:06 - Building Successful Partnerships Between Sales and Marketing Dan emphasizes the importance of a unified go-to-market team. Marketing should actively engage with sales, provide valuable tools, and directly contribute to customer acquisition. Regular communication and demonstrating marketing's impact on sales success are crucial for building trust. 00:15:22 - Leveraging Events and Community Engagement for Marketing Success Dan shares strategies for effective event marketing, even on a limited budget. He highlights the importance of face-to-face interactions, sponsoring targeted events, and leveraging customer speakers for greater credibility and exposure at industry conferences. 00:28:18 - Creative Marketing Strategies: LinkedIn Posting Party Mario shares an innovative "posting party" concept to drive engagement and build community. This low-cost strategy leverages AI tools for content creation and encourages participants to boost each other's posts, demonstrating creative approaches to marketing on a budget. 00:33:29 - The Marketing Playbook for Startup Success Dan discusses his proven marketing playbook, developed over years of experience. It includes strategies for brand building, customer engagement, and creating market momentum. The playbook is adaptable and has contributed to multiple successful startup exits. 00:36:41 - Creating Strategic Customer Relationships Dan emphasizes the importance of delivering consistent value through product performance and customer support. Building trust and demonstrating reliability, especially during challenging times, leads to long-term partnerships and customer loyalty across job changes. About Dan Lowden Dan Lowden is the CMO at Blackbird.AI and leads the company's strategic marketing efforts, including demand generation and brand leadership. He has over 20 years of strategic experience at the executive level. He has served as CMO at cybersecurity firm HUMAN Security (acquired by Goldman Sachs), named one of the TIME100 Most Influential Companies of 2023. Lowden also served as the CMO at Digital Shadows (acquired by Reliaquest) and, before that, CMO at Invincea (acquired by Sophos) and VP of Marketing at vArmour (acquired by Night Dragon). He has held marketing leadership positions at Wayport (acquired by AT&T), IBM ThinkPad (acquired by Lenovo), NEC Technologies, and Sharp Electronics. Lowden holds an MBA in International Business from Rutgers Graduate School of Management and a Bachelor of Science from Rider University. Follow Us On: · LinkedIn · Twitter · YouTube Channel · Instagram · Facebook Learn More About FlyMSG Features Like: · LinkedIn Auto Comment Generator · AI Social Media Post Generator · Auto Text Expander · AI Grammar Checker · AI Sales Roleplay and Coaching · Paragraph Rewrite with AI · Sales Prospecting Training for Individuals · FlyMSG Enterprise Sales Prospecting Training Program Install FlyMSG for Free: · As a Chrome Extension · As an Edge Extension
In this week's episode, I am happy to re-introduce you to “The Sales Series,” to bring you just a few of the top moments from Top Sales Leaders who have joined me on The 20% Podcast. Today we will be covering clips from 5 guest episodes, but it is actually highlighting 6 incredible human beings:5. Alexine Mudawar/Lori Richardson: Getting Into Sales (Episode 143)https://podcasts.apple.com/us/podcast/143-the-past-present-and-future-of-women-in/id1528398541?i=1000613048881 4. John Barrows: Energy Management (Episode 104)https://podcasts.apple.com/us/podcast/104-we-have-to-earn-everything-with-john-barrows-the/id1528398541?i=1000576107250 3. Nick Cegelski: Protect Your Time (Episode 58)https://podcasts.apple.com/us/podcast/58-nick-cegelski-starting-30-minutes-to-presidents/id1528398541?i=1000536716697 2. Jen Allen: Solving The “Why” of The Problem (Episodes 79 and 107)https://podcasts.apple.com/us/podcast/107-how-everyone-can-be-a-challenger-with-jen-allen/id1528398541?i=1000578397112 1. Ian Koniak: Self-Care (Episodes 63 and 108)https://podcasts.apple.com/us/podcast/108-getting-stronger-in-moments-of-pain-with-ian-koniak/id1528398541?i=1000579176703 Enjoy this week's episode!____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmdail.com, or find me on LinkedIn.If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line!Enjoy the show!
Guest: Matt Gregory Guest Bio: Matt Gregory's story is one of quiet transformation, shaping the brokerage division from within while never losing the drive to help clients. A strategist and mentor, he co-founded the Office Brokerage Group, launched the firm's Fast Track training program, and has closed 1,200-plus deals worth more than $810 million. Clients value his mix of precision, urgency, and clear foresight; colleagues value his commitment to developing future leaders. Having recently earned his broker's license, Matt now serves NAI Ohio Equities in an official Management-Level Broker capacity, bringing even greater authority to the guidance he provides. Education: BA Communication - The Ohio State University Professional Affiliations: SIOR, CCIM Matt continues to pair strategic vision with hands-on coaching, ensuring both clients and the next generation of brokers achieve their full potential. Key Points: Career Background & Path into Real Estate While studying at The Ohio State University, he interned at Ohio Equities, helping modernize their marketing and tech systems. After graduation, he became Director of Information Technology for the firm. Over time, he was drawn into sales after assisting agents with listing presentations and realizing he enjoyed the client-facing, persuasive side of the business. Encouraged by the company's owner, Sandy Simpson, he got his real estate license and transitioned into brokerage. View on Selling Matt prefers to think of sales as education, advising, and consulting rather than traditional selling. His philosophy: “Educate clients so they can make confident, informed decisions.” He defines selling as persuading someone of value, aligning with the dictionary meaning of “to sell.” He believes in consultative selling—building trust through information, not pressure. Fast Track Program (Training for New Agents) Originally created in 2006, revived and redesigned in 2023 under his leadership. Matt discusses in depth the structure of the Fast Track Program he designed and uses to train new agents. The Goal: give three years of experience in one year to reduce new-agent failure and speed up success. Hiring & Recruiting Philosophy Matt looks for candidates who are confident but not arrogant, emotionally intelligent and adaptable, self-motivated and resilient, and realistic about the long sales cycle in commercial real estate. The recruitment process he uses is multiple conversations (3–4 meetings), both formal and informal, emphasis on intuition and relationship-building, not just testing, considers diversity in career stages and backgrounds (new grads, mid-career switchers, experienced professionals), and avoids personality assessments; it relies on observation and cultural fit. Leadership & Management Style Matt's biggest management challenge is balancing autonomy and oversight. He wants agents to feel empowered but not reckless. Some agents over-communicate; others under-communicate—he strives for a healthy middle ground. He focuses on mentorship, working directly on deals with new agents to model behaviors and decision-making. Matt encourages agents to become future leaders, not just team players. Outcomes & Culture Strong retention and development culture—agents tend to stay long-term. Emphasis on learning, collaboration, and shared success. Fast Track alumni are performing well and contributing to the firm's growth. The company's local reputation attracts new candidates organically. Guest Links: Website: https://www.ohioequities.com/brokers/mgregory.html LinkedIn: https://www.linkedin.com/in/mgregoryohioequities/ Facebook: https://www.facebook.com/mjgreg Twitter: http://www.x.com/officegrp Instagram: http://www.instagram.com/officegrp About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/.
In this engaging conversation, Ty Fox shares his journey from aspiring Wall Street trader to successful sales leader in the solar industry. He discusses the importance of resilience, mindset, and the role of fitness in achieving success. Ty emphasizes the value of investing early, curating social media for inspiration, and the balance between family and work life. He also provides insights on education, defining success, and the significance of fulfillment over mere financial gain.
Nish and Rahul discuss the major challenges facing our industry: high costs and complexity of traditional systems, a lack of real-time data, and the need for more proactive and predictive maintenance. Then they offer their solutions. Welcome to Elevating Brick and Mortar, a podcast about how operations and facilities drive brand performance.On today's episode, we talk with Nish Kanapilly and Rahul Subramany, Co-Founders of Monaire. Monaire uses state-of-the-art diagnostics to predict HVAC and refrigeration issues before failure. Monaire promptly dispatches technicians to address issues, thereby preventing downtime, food waste, and energy waste. About Nish:With 16+ years in HVAC, Nishant Kanapilly, a mechanical engineer and MBA, excels in sales strategy. Multiple sales awards highlight his success in expanding market share, revenue, and profit. A seasoned presenter at local and national conferences, he brings top-level insights from his role as Sales Leader at Trane Technologies.About Rahul:Rahul Subramany is deeply committed to addressing climate change and its effects on our world and all who live in it. At Monaire, he's channeling this passion into action. He builds products to help the Monaire team deliver breakthroughs in sustainable heating and cooling technologies. The team's goal is to significantly lower carbon emissions and pave the way for a greener, more sustainable future.TIMESTAMPS:01:23 - About our guests06:07 - What Monaire solves for16:50 - Asset management22:43 - Making management predictive35:00 - Tying our business to our customers41:00 - Why is sustainability so hard?45:48 - Diving into AI53:54 - Where to find our guestsSPONSOR:ServiceChannel brings you peace of mind through peak facilities performance.Rest easy knowing your locations are:Offering the best possible guest experienceLiving up to brand standardsOperating with minimal downtimeServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers.LINKS:Connect with Nish on LinkedInConnect with Rahul on LinkedInConnect with Sid Shetty on LinkedinCheck out the ServiceChannel Website Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of the Stronger Sales Team podcast, host Ben Wright takes a reflective look back at a defining instalment focused on empowering sales teams through essential strategies that drive lasting success. Ben highlights the importance of revisiting the core principles of sales management to sustain long-term growth, enhance team performance, and improve overall efficiency. Brimming with valuable, SEO-optimised insights, this episode delves into the key foundations every sales leader should embed within their organisation — from implementing a consistent sales framework to applying the Team STEP model for cultivating high-performing teams. Ben also explores the practicality of the three-box model for streamlining metrics and reinforces the value of continuous training as a vital pillar of ongoing team development.Key Takeaways:• Consistently revisiting the fundamentals of sales processes ensures teams maintain efficiency and continue applying time-tested, effective strategies.• Establishing a well-structured sales process promotes consistency, repeatability, and clarity across all sales activities.• This framework supports the development of high-performing teams by prioritising strategic alignment, talent optimisation, and sustained energy.• Adopting a simplified measurement approach—focusing on three key metrics: number of meetings, pipeline size, and overall results—helps avoid overwhelming teams with excessive KPIs.• Reinforcing a culture of accountability, proactive coaching, and knowledge sharing drives collective growth and enhances long-term performance.Time Stamps:0:00 Intro1:11 Blasts From the Past3:43 Recap5:30 What do you do Next?6:30 Schedule Half Day Events7:08 Building the Sales Process9:15 Building the Team Playbook 12:!8 Building the Three-Box Model13:46 Building a Training Program14:51 What Should You Expect from Your Team? 22:33 Wrapping up the Series on Effective Sales Leadership24:34 Health and Fitness TipsRate, Review, & Follow If you're liking what you're hearing, make sure you ‘follow' the show wherever you listen to your podcasts…so you never miss an episode! I'd also love to hear what you think, so drop us a review after you close that next deal…tell me what you're liking, and what you want more of so I can look to cover it in a future episode.
Guest: Jon Ostenson Guest Bio: Jon Ostenson is the Founder and CEO of FranBridge Consulting, a 2-time Inc. 5000 company, and he is a top 1% franchise consultant. Jon is also the author of the bestselling book, ‘Non-Food Franchising'. Jon draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in helping his clients select their franchise investments. Jon is a frequent contributor on franchising for publications such as Forbes, Inc., and Bloomberg. Do you have a free gift or landing page that you would like to share? Key Points: Background and Experience Jon never planned to be in franchising, but transitioned from corporate sales leadership. He became president of Shelf Genie, a national non-food franchise (custom pull-out shelving for kitchens/pantries), managing support for all franchisees in North America. Jon fell in love with franchising due to the diversity of industries and supportive business model, and has personally invested in multiple franchises and now helps others identify opportunities. Why Non-Food Franchising Many think “franchise = fast food,” but non-food franchises often offer easier paths to profitability: o Fewer employees needed o Lower operating hours o Lower CapEx investment o Higher margins, less waste, less susceptible to consumer whims Jon focused industries: home/property services, health/wellness, kids, pets, seniors, B2B services, and takes a contrarian approach by cutting out food franchises to go deeper into other industries. Why Choose a Franchise Over Starting Your Own Business Not all entrepreneurs thrive on full autonomy; some benefit from a proven system. Franchising is easier, not easy; it still requires work, but with structured support. Advantages of franchising: o Training wheels and guidance o Higher success rates than solo businesses o Proven playbook and marketing already optimized o Support from other franchisees – a built-in mastermind o Step-by-step framework helps shortcut growth and profitability How to Start in Franchising Doing independent research can be noisy and inefficient; many top 100 franchise lists are paid PR placements. FranBridge Consulting acts like a broker for franchises: o Free to work with clients o Access to over 600 non-food franchise opportunities o Matches clients to opportunities in their market o Helps narrow options from 10–12 down to 3–4 for deeper exploration o Provides funding resources, franchise attorneys, and support through the process Key Considerations Before Buying a Franchise Buying a franchise is like a business partnership or marriage. It's important to “date around” – talk to multiple franchises before committing. Success comes from following the system, not trying to reinvent it. Common mistakes: o Not following the franchise system o Thinking you can do everything your own way Territory exclusivity protects franchisees from competition within the same system. Franchises allow you to build your own team and avoid inheriting issues from an existing business. Advice for Potential Entrepreneurs Explore all options: buying a franchise, an existing business, or starting your own. Franchises offer proven models and support, making them ideal for most would-be business owners. Understanding your own style: Some are too entrepreneurial to follow a system, which may make franchising a poor fit. Guest Links: Sign up for a complimentary copy of our book, ‘Non-Food Franchising' Schedule an intro call with Jon to discuss opportunities further (no cost) About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/.
If your lead source disappeared tomorrow, would your team still stay? Jeremy Miner and Dean Kozora are building a sales culture where the answer is yes. Jeremy, founder of 7th Level, sits down with Dean, founder of Hardly Selling, to announce their new partnership. Hardly Selling is a sales training agency that focuses solely on sales team growth recruiting new team members, consulting on sales process, and scaling elite sales organizations. Through this partnership, they're helping expand 7th Level's internal sales team and giving top sales professionals the opportunity to train directly under Jeremy's NEPQ methodology inside a proven system. Dean has built over 17 sales teams past $1M/month, and together they share the frameworks that create top-performing sales teams, cultures that retain talent, and systems that scale with integrity. Chapters (00:00) Introduction (01:19) The High-Ticket Gap (03:14) Onboarding and Product Knowledge (06:54) The Ideal Sales Rep Profile (ISRP) (08:59) Systems and the “Broken Pipe” Problem (12:42) Hiring and Culture (15:52) Leadership, Pay, and Retention (22:12) The 7th Level x Hardly Selling Partnership (29:14) How to Apply Got a question about sales, persuasion, or objection handling? Text me directly: +1-480-418-6755 Join the 7th Level Sales Team: https://hardlyselling.hirebus-careers.com/closer-7th-level Get Top Sales Talent For Your Business: https://calendly.com/d/cshn-ztm-n69/7th-level-recruiting ➡️ The exact NEPQ script I used to earn $2.4M/year as a W-2 sales rep: https://nepqtraining.com/smv-yt-splt-opt-org
Guest: Dia Bondi Guest Bio: Dia Bondi is a Communications Catalyst for high-impact people. In her private coaching and programs, she works with C-level leaders, VC-backed founders, and ambitious professionals, helping them find their voice and lead with it. Her workshops and talks are hosted by corporations including Quartz, Salesforce, Google's X-team, and Dropbox. In global sport, she helped Rio de Janeiro secure the 2016 Summer Olympics. After attending auctioneering school for fun, she translated the techniques she learned into a program that prepares ambitious professionals, and especially women, to ask for more and leave nothing on the table, called Ask Like an Auctioneer. She's been featured on CNBC Make It, Forbes, and Fast Company. Her book, Ask Like an Auctioneer: How to Ask for More and Get It, is available now. Key Points: Dia's Backstory & Career Path Started her career in fitness, where she loved helping people feel powerful and embodied. Then, transitioned into training and development (professional development) after college. She discovered her passion for storytelling and communication while observing a workshop for finance leaders. Dia founded Dia Bondy Communications in 2009 to help leaders and VC-backed founders communicate effectively in high-stakes moments. "Ask Like an Auctioneer" Concept Inspired by her side work as a fundraising auctioneer. The key principle: ask big enough to get a “no”, because a “no” signals you've reached the upper limit of what's possible. In business, people often limit their asks based on what they think they can get, leaving money and opportunity on the table. Instead of selling to the first yes, push further to uncover maximum value. Overcoming Fear of Asking Fear of rejection keeps people from asking boldly. Many assume rejection damages relationships, but often it doesn't. Leaders should teach teams that discomfort (the Zofo—Zone of Freaking Out) is a signal of courage and potential growth. Reframe rejection: it's information about value, not a judgment of personal worth. Lessons from Auctioneering for Business & Sales · Price = a reflection of value, not worth. The same item can sell for vastly different amounts depending on the audience. · Know your “reserve.” Like an auctioneer's minimum acceptable price, know your bottom line before asking. · People are irrational. Decisions are often emotional, even in data-driven environments—so storytelling is critical. Four Types of Asks That Drive Growth 1. Money – dollars, budgets, contracts. 2. Influence – visibility, access to networks, platforming yourself. 3. Authority – positioning yourself to make important decisions. 4. Balance – aligning deals and clients with the kind of work you actually want. Why People Struggle with Asking Fear of rejection. Lack of clarity on what to ask for and when to ask. Sometimes people make asks that are too small, too vague, or to the wrong audience. Framework for a Strategic Ask (first 4 of 6 steps) Define your main concrete goal. Identify the next big move toward that goal. Determine the ask that advances that move. Ensure the ask is big enough to risk rejection. Storytelling Framework: “Blocker Buster” What your audience wants. What's blocking them from achieving it? How do you remove the blockers? Your ask (to move them forward). Big Takeaways Asking boldly is a skill that can be learned. The most powerful ask live in the Zofo—the zone of freaking out. Rejection is not failure; it's valuable feedback about what the other side values. Asking strategically, with courage and clarity, maximizes opportunities for growth, influence, and alignment. Guest Links: Connect on LinkedInCon Connect on Instagram https://www.diabondi.com/salesology Download The Powerful Ask Plan, a free tool to help you design a strategic ask. About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/.
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In the fast-paced world of sales, gaining a competitive edge is crucial. But what if the key to success lies not in aggressive tactics, but in building trust and creating value? In this episode, I sit down with Tim Castle, CEO of the Negotiator's Edge and author of "The First Domino," to explore the art of negotiation and its impact on sales success. The Power of Trust Building Discover why trust is the ultimate competitive advantage in today's market. Learn how to demonstrate empathy, transparency, and reliability to forge stronger connections with prospects and clients. AI-Enhanced Negotiation Strategies Explore how artificial intelligence is revolutionizing the negotiation process. Tim reveals how AI can help you: Prepare more effectively for client meetings Understand your prospect's behavioral profile Receive real-time coaching during negotiations The "9 Before 9" Strategy Uncover Tim's powerful technique for creating sales momentum. By completing nine revenue-generating actions before 9 AM, you'll plant seeds for future success and start each day with a winning mindset. Believing in the Possible Tim shares his personal motto and how it can transform your approach to sales challenges. Learn to reframe obstacles as opportunities and push beyond self-imposed limits. This episode is packed with actionable strategies to elevate your negotiation skills and close more deals. Whether you're a seasoned sales professional or just starting out, you'll gain valuable insights to help you thrive in today's competitive landscape. Are you ready to unlock your full potential as a negotiator and sales expert? Listen now and discover how to create lasting value for your clients and your career. Key Moments 00:00:00 - Building Trust in Sales: The Competitive Edge Trust-building is crucial in sales, especially in the early stages. Demonstrating empathy, transparency, reliability, and capability are key components. Salespeople should focus on humanity and transparency to gain a competitive advantage, as these skills are harder to replicate and differentiate from high-quality products and consistent delivery. 00:01:11 - Introducing Tim Castle: Negotiation Expert and Author Tim Castle, CEO of Negotiators Edge and author of "The Art of Negotiation" and "The First Domino," discusses his background and expertise in negotiation. He explains his concept of being a "negotiation futurist" and the importance of leveraging AI in negotiation strategies. 00:04:48 - The First Domino: Landing Your First Client in 90 Days Tim Castle introduces his new book "The First Domino," which focuses on helping salespeople and entrepreneurs land their first flagship client within 90 days. The book covers strategies for differentiation, credibility-building, and overcoming challenges in the early stages of sales or business development. 00:14:29 - The MAGIC Framework for Sales Success Tim Castle presents the MAGIC framework for sales success: Make connections, Add value, Give value willingly, Inspire others' growth, and Connection. This approach emphasizes building relationships, providing value without expectation, and inspiring growth in others to create a strong network and sales momentum. 00:20:39 - The Negotiator's Edge: Leveraging AI in Negotiation Tim Castle discusses the Negotiator's Edge, emphasizing the importance of using AI for preparation, understanding client challenges, and improving negotiation strategies. He explains how AI can enhance EQ, simulate role-playing scenarios, and provide valuable insights for more effective negotiations. 00:33:04 - The 9 Before 9am Strategy for Sales Momentum Tim Castle shares the "9 before 9am" strategy for creating sales momentum. This approach involves completing nine revenue-generating actions before 9am each day, such as personalized outreach or business meetings. This strategy helps build a strong pipeline and creates a proactive mindset for sales success. 00:35:58 - Negotiation Strategy vs. Tactics: Understanding the Difference Tim Castle explains the difference between negotiation strategy and tactics. Strategy focuses on the overall game plan and long-term outcomes, while tactics are specific moves or techniques used in the moment. He emphasizes the importance of value creation in negotiation rather than relying solely on tactics. 00:42:35 - "Believe It's Possible": A Motto for Success Tim Castle shares his personal motto, "Believe It's Possible," and how it can be applied to overcome challenges and achieve seemingly impossible goals. He encourages adopting this mindset as a default, using it as a decision filter, and reprogramming self-talk to build mental resilience and drive success. About Tim Castle Tim Castle is a negotiation futurist, multi-award winning bestselling Author, notably The Art of Negotiation, The Momentum Sales Model and launching soon The First Domino. Founder of The Negotiators Edge Training Academy, at the nexus of influence, persuasion and value creation in an AI centric world. Recognized in the World's Top 30 Negotiation Professionals 2025. Host of The Tim Castle Show. Follow Us On: · LinkedIn · Twitter · YouTube Channel · Instagram · Facebook Learn More About FlyMSG Features Like: · LinkedIn Auto Comment Generator · AI Social Media Post Generator · Auto Text Expander · AI Grammar Checker · AI Sales Roleplay and Coaching · Paragraph Rewrite with AI · Sales Prospecting Training for Individuals · FlyMSG Enterprise Sales Prospecting Training Program Install FlyMSG for Free: · As a Chrome Extension · As an Edge Extension
Should salespeople become influencers? I'm a firm believer in this, and my guest, Michael Manzur, Founder & CEO of Flood Me Social, is back to discuss the importance of thought leadership and influencer marketing. He shares how building genuine influence and community online is the modern path to driving real results.From Audience to Community· You can't just focus on your ideal audience as an influencer—you have to build a community. · Michael explains how sales professionals can use social media platforms like LinkedIn to create meaningful conversations, provide value, and position themselves as trusted thought leaders.· In today's world of AI, influencer salespeople must do more than simply attract an audience—they need to create engagement that fosters stronger connections, leading to more opportunities and qualified leads.Common Mistakes Companies Make with Influencer Campaigns· Michael points out how many organizations jump into influencer campaigns without first aligning their business objectives with their social media and influencer marketing efforts. This often leads to confusion about goals and results.· Companies frequently delegate influencer marketing to already overloaded social media managers, causing burnout and a lack of focus on what's truly driving results.· There's often a disconnect among stakeholders, where campaigns are judged solely on surface-level metrics like impressions or comments, instead of tracking whether those efforts actually lead to sales or real business outcomes.The Impact of AI on Influencer Marketing· AI is beginning to disrupt influencer marketing by allowing brands to experiment with AI-generated creators, sometimes achieving results at a fraction of the traditional cost.· Despite technological changes, Michael noted that “the best practices don't change”—AI influencers still need effective calls to action and strong community engagement to move the needle in sales.Steps for Sales Leaders and Executives· Start by understanding best practices in influencer marketing and ensure every campaign is tied back to clearly defined business objectives and sales targets.· Participate actively in the right communities, not just by broadcasting messages but by engaging—commenting on posts, sharing insights, and building thought leadership, particularly on platforms like LinkedIn.· When running influencer campaigns, carefully select the right creators, create detailed creative briefs, outline clear calls to action, and constantly monitor for results that matter—such as actual leads or conversions, not just likes or impressions."The best way you can access influencer marketing and sales is just by sharing your thoughts in the community that you participate in." - Michael Manzur.Resources· Take a few minutes to check out the Goldman Sachs creator economy article and see for yourself how this massive shift is reshaping marketing and sales. Let this be your motivation to explore influencer campaigns, engage your communities, and make sure you're not left behind.· Revisit episode 644 of the podcast with Micahel and learn more about what he had to say about getting social on social media. · Reach out to Michael on LinkedIn for insights and consulting in faith-based, wellness, or broader B2B influencer marketing