Podcasts about sales leaders

Guest: Tom Wardach   Guest Bio: ​After serving for a few years as an officer in the US Army, I ventured into the business world, and that wasn't even my original plan! After almost 35 years in my current industry, I never thought that I would be in it for that long. And yet after more than 3 decades, here I still am. I have had the capacity to work for some great companies and wonderful teams in sales, personnel, customer service, product, and information management.   Key Points: Background and Career Path · Tom attended a military college in South Carolina and served in the Army. Leadership and discipline learned there laid the groundwork for his career. · Transitioned to sales through a connection his wife had with Georgia-Pacific, where he began as an inside salesperson. · Emphasizes the importance of connections, not burning bridges, and seizing opportunities.   Military Lessons Applied to Sales · Experience in leading teams in the military helped him lead sales teams. · Military discipline translates well to self-motivation and accountability in sales roles, especially in remote work settings.   Egger Wood Products Role · Initially hired for a key account manager role, was later promoted to lead the U.S. sales team as part of a succession plan. · Tasked with building the U.S. sales team essentially from scratch.   Building a Sales Team · Before hiring, he and the company identified what traits they were looking for in candidates. · Uses a collaborative approach to hiring, incorporating feedback from other team members and HR. · Emphasizes collaboration, input from colleagues, and a structured onboarding process.   Hiring Philosophy · Candidates must have a proven sales background. · Prefers candidates with a short learning curve on the product side due to immediate business needs. · Ideal hires have both sales and some industry familiarity (e.g., OEM experience). · Doesn't hesitate to make quick decisions when it's clear a hire isn't a good fit, unlike companies that wait too long. · Acknowledges the emotional difficulty of letting people go, even when necessary.   Sales Team Expectations · Key account managers are expected to both acquire new business and grow existing accounts. · Sales at Egger involve long sales cycles and complex conversions (e.g., product switching or manufacturing changes). · A key priority is expanding Egger's brand presence in the U.S. since its local manufacturing started in 2020.   Guest Links: Connect on LinkedIn       About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/. 

From the military to tech, sales to social media, and now teaching, my career path has been anything but conventional. Along the way, I've learned invaluable lessons that have shaped my ability to reinvent myself time and time again. Here are 10 key lessons I've learned throughout my journey—from Navy cryptologist to sales leader to educator—and how each experience contributed to my ongoing reinvention.Lesson 1: Sometimes the Most Unlikely Beginnings Lead to the Most Rewarding CareersI started my career in the Navy in 1992, where my job as a cryptologist and delivering messages by hand might not have seemed like the perfect foundation for the corporate world. But it taught me how to handle responsibility, work under pressure, and solve problems—all skills that would serve me throughout my career. From living on a Coast Guard base in the San Francisco Bay area to spending a year in Korea teaching English to a young Korean boy, I learned early on that diverse experiences can provide the foundation for something much bigger.The lesson here? Don't underestimate the value of seemingly unrelated experiences. Every chapter adds a layer to your skills, resilience, and perspective, even if it doesn't immediately seem relevant to where you want to go.Lesson 2: Be Open to Opportunities and Embrace the Learning ProcessAfter moving to Milwaukee in 1996, I started college to become a teacher, but I didn't stop there. I also delivered pizzas and became a peer trainer teaching faculty and students about new technology. Those experiences taught me that no matter your role, you can always learn and grow.What I realized is that even early in your career, the opportunities you take can be just as valuable as the degree or job you're aiming for. The key is to be open, ask questions, and be curious about everything around you.Lesson 3: Don't Be Afraid to Take Risks—Even When It Means Leaving CollegeIn 1998, I made a bold decision. I dropped out of college to pursue a “real job” in tech support, which eventually led to my first sales job selling high-speed internet. At the time, the internet wasn't nearly as fast as we now think of it, and there was a lot of skepticism around the promises we made to customers. But I learned that taking risks and stepping outside my comfort zone would be necessary to continue growing.The lesson here? Calculated risk-taking is vital to career growth. Sometimes, leaving the traditional path can open doors to opportunities that might not be on your radar otherwise.Lesson 4: Show Up and Be Ready to Learn—Even When It's HardBy 2000, I had transitioned into a stockbroker role and was working on a trading team. I was also responsible for teaching others how to use our online trading platform. After 9/11, I realized that technology was my true calling, so I transitioned into IT. Within two years, I earned my first management role, and eventually worked my way up to a VP of IT position.The key takeaway? Show up fully, be ready to learn, and always look for ways to add value. This is how you rise through the ranks and start shaping your own career trajectory.Lesson 5: Leadership is About Stepping Up—Even When You're Not Fully ReadyIn 2003, I finished my degree in computer science and took on a leadership role. About a year later, my manager decided to leave, and I was given the opportunity to lead the team. Even though I wasn't entirely prepared, I stepped up and said yes. That decision was pivotal in my career. It taught me that leadership often comes when you least expect it—and when it does, you need to be willing to take that leap of faith.Sometimes, leadership isn't about having all the answers; it's about being willing to step up and figure it out.Lesson 6: Your Experience and Knowledge Are Valuable—Don't Be Afraid to Share ThemIn 2005, I started my blog, sharing lessons I had learned along the way. I was reading books and consuming other blogs, and I wanted to contribute to the broader conversation. It was a humbling experience, but it also taught me that sharing your expertise—even when you're not a household name yet—can make a huge impact.In 2007, I joined David Zinger to write the Slacker Manager blog, co-authoring content on employee engagement and leadership. This experience taught me the power of collaboration and how sharing knowledge publicly can boost your credibility and open doors.Lesson 7: Self-Belief Is the First Step to Reinvention—Everything Else FollowsIn 2010, I decided to leave my corporate job, something I had been contemplating for years. People doubted I was really going to leave, and many thought I would fail. But I printed business cards, started networking as a consultant, and landed several consulting gigs with small businesses.The key lesson? Self-belief is the foundation of reinvention. When you believe in your ability to solve problems and create value, you can step into new opportunities, even if others doubt you or question your decisions. Your belief in yourself is what will propel you forward.Lesson 8: Clarity of Offer is Key to Digital Leadership and Sales SuccessIn 2013, I worked for a Silicon Valley software company and led the social media strategy. We made three major changes to our product's strategy within 18 months, and as a result, our product didn't sell well. Meanwhile, a more established product with a clear, defined space in the market continued to do well.This taught me that clarity is essential. If your audience doesn't understand what you're offering or why they need it, they won't buy. A clear, consistent message is key to success in sales and leadership.Lesson 9: Tenacity and Simplicity Are Keys to Teaching the UnbelievableIn 2015, I returned to the world of speaking and training, teaching salespeople how to leverage social media. At the time, many people were skeptical about social media as a business tool, and it was up to me to show them its value. I had to simplify complex ideas and be persistent in explaining them until others understood.This experience reinforced the lesson that teaching something new or controversial takes tenacity, courage, and the ability to break down complex ideas into simple, actionable steps. Persistence pays off when you're teaching others to see what they can't yet fully grasp.Lesson 10: Flexibility and Hustle Are Essential for Navigating Life's Unexpected TurnsIn 2022, I joined Bamboo HR in Sales Enablement, but by mid-2023, we moved to Ohio, and I had to give up that role. I pivoted again, working as a substitute teacher while I looked for a full-time position in education.What this taught me was that you have to be flexible when life throws curveballs, and you have to be willing to do whatever it takes to stay true to your goals. Whether it's working a second job to keep things afloat or stepping into a completely different field, staying adaptable and persistent is key to navigating life's unexpected changes.Happiness Practices with Phil Gerbyshak is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Throughout my career, these 10 lessons have been my guiding principles. From learning to step up as a leader before I felt ready, to teaching and simplifying complex ideas, to staying adaptable and flexible, each lesson has helped me reinvent myself at different stages of my career.The road to reinvention is rarely straight, but if you're willing to embrace these lessons and keep moving forward, you can build a career that's uniquely yours, no matter where you start or where life takes you next. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe

John Pritchard dropped by the podcast to share secrets to his success as a top Territory Manager and then as a record breaking Sales Leader in the hyper-competitive world of medical device sales. John also discusses a recent career move he made to a very hot startup opportunity shaking things up in the Neuromodulation niche of the industry.

Guest: Karen Barbour   Guest Bio: ​With nearly 40 years of surety experience, Karen Barbour founded The Barbour Group in 2002, a nationally licensed surety agency focused on construction bonding and advocacy, with offices in Maryland and Tennessee. TBG is a certified DBE, WBE, WOSB, and WBENC firm. Her advocacy sparked in the late 1990s when achieving a Federal Acquisition Regulation change permitting annual bond forms to support five-year contracts instead of one bond for five years, giving small and minority 8(a) firms the capability of bonding such projects. Karen serves on the U.S. SBA's National SBDC Advisory Board, MAA (BWI) Small & Minority Business Advisory Council, as Vice Chair for AMAC's Government Affairs Committee, and on boards such as Women Construction Owners & Executives and Girl Scouts of Central MD for over 10 years. Karen co-founded the Alliance for Hispanic Commercial Contractors, Party For A Cure, and the National Small Business Party. She continues to manage an exclusive surety bond program with Hensel Phelps Construction Co. that to date has bonded over $170,000,000 in subcontracts with no losses.   Key Points: Early Career and Challenges as a Woman Started in the insurance and surety industry in the 1980s as one of the few women in a male-dominated field. She faced pay inequality and a lack of mentorship or grooming for leadership. Despite working 80-hour weeks, she wasn't offered ownership opportunities.   Founding the Barbour Group After a successful career as a bond producer, she left to start her firm in 2002. Her motivation included economic independence, work-life flexibility, and family care (as a single mom and caretaker for her father with Alzheimer's).   Passion for Cold Calling Loved the challenge and directness of cold calling. Used it to differentiate herself and prove her value in a field where women were not readily accepted. Emphasized understanding of construction and surety underwriting, which made her uniquely effective.   Advocacy for Minority and Women-Owned Businesses A pivotal moment came in her 20s when she unintentionally walked into a minority contractors' meeting. Shocked by the industry's bias (her company directed underwriters to flat-out decline minority applicants), she left and began actively advocating for diversity. Worked to bond minority and women-owned firms, growing underwriting from $250,000 to $2.5 million in a year without losses.   Personal Motivation and Values Grew up in a polluted, working-class neighborhood in Maryland. Experienced loss and hardship early in life (lost her mother at 11). Driven by empathy, fairness, and a strong sense of justice. Discovered later in life that her biological father was a neurosurgeon, which helped her understand her innate compassion.   Diversity, Inclusion, and Economic Equity Emphasizes the importance of seeing and celebrating cultural differences, not ignoring them. Believes diversity brings better business outcomes and strengthens communities. Argues that systemic exclusion limits contributions from capable individuals and that access to capital and education are key.   Community and Social Impact Initiatives Founded the Alliance for Hispanic Commercial Contractors to support minority businesses with financial assistance, consulting, and sponsorships. Created Party for a Cure, a nonprofit supporting children with neurological diseases. Developed a political platform, the National Small Business Party, to give small businesses a stronger voice in policy.   Core Philosophy Step through fear—growth and purpose lie on the other side. Use business as a vehicle for empowerment, particularly for underrepresented groups. Diversity isn't just a value—it's a strategic imperative for societal and business success.     Guest Links: www.thebarbourgroup.com www.ahcc-midatlantic.org www.nsbpusa.org – National Small Business Party Home | Minority Business RoundTable | Washington, D.C. - Nonprofit for AHCC www.pfac-md.org Party For A Cure – Nonprofit that helps kids with Neuromuscular Diseases       About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/. 

As the Founder of Adams Growth Solutions, Mike Adams is equipped with time-tested tools, systems, and best practices that accelerate sales growth.Find out more about Jeff:https://jgsalespro.com/⁠⁠⁠⁠⁠⁠⁠Connect with Jeff on LinkedIn:https://www.linkedin.com/in/jeffgoldbergsalescoach/

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Chris Scanlan, Chief Revenue Officer at HUMAN. With over two decades of experience in cybersecurity and a history of transformative leadership, Chris shares his insights on key topics such as sales effectiveness, recruiting, enablement, and the importance of a robust revenue operations function. Emphasizing the significance of a well-defined ideal candidate profile and the indispensable role of revenue operations in analyzing data to inform business decisions, Chris provides practical advice and real-world examples that any business leader can benefit from. Tune in for an in-depth discussion that covers the fundamentals of building high-performing teams and driving organizational change.ADDITIONAL RESOURCESLearn more about Chris Scanlan:https://www.linkedin.com/in/cscanlan/Read Force Management's Guide to Embedding AI In Your B2B Sales Organization: https://hubs.li/Q03ldrzD0Download the CRO Strategy Checklist: https://hubs.li/Q03f8LmX0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:39] The Importance of Recruiting in Sales[00:05:31] Building an Ideal Candidate Profile[00:09:46] The Role of Enablement in Sales Success[00:14:47] Adapting to Market Changes and Challenges[00:24:17] The Value of Continuous Training and Development[00:29:08] Commitment to Sales Excellence[00:35:37] Doubling Sales Productivity[00:36:07] The Importance of Average Productivity per Rep[00:38:57] Training and Onboarding for Success[00:42:13] The Role of Sales Leaders in Instilling Discipline[00:45:42] The Critical Role of Frontline Sales Managers[00:50:09] Revenue Operations and Data-Driven Decisions[00:56:43] The Ideal Profile for Rev OpsHIGHLIGHT QUOTES"Bad news can't wait because bad news travels really slow uphill.""Recruiting for sure and retainment of those people has always been one of the levers to success wherever I've been.""The best rev ops leaders can take the data and make informed decisions that align with the company's vision and strategy.""This isn't something that I'm doing to you for the next three days. This is something I'm doing for you.""In our business, we have most of them have 50-50 plans...for that base salary, you get paid for waking up in the morning and doing all this stuff."

In this engaging episode of the Exceptional Sales Leader Podcast, I sit down with Walter Crosby, CEO of Helix Sales Development. Walter shares his unique insights on sales leadership, drawing from his extensive experience in the industry. We talk about Walter's journey, from a blue-collar background to a successful career in sales and sales management. The episode delves into critical themes, including the importance of coaching in sales leadership and how to effectively hire and develop sales teams. We explore the challenges and misconceptions surrounding sales leadership, especially the common practice of promoting top-performing salespeople to managerial roles without proper training. We emphasise the significance of understanding the difference between selling and managing and the need for a targeted recruitment process. The discussion also touches on the necessity of cultivating the right company culture, where accountability and proper sales management processes are paramount. Walter advocates for a comprehensive approach to sales leadership, focusing on coaching, clear sales processes, and fostering a supportive environment for sales teams to thrive. To connect with Walter, to learn more about what he does, as well as plug into his Podcast, "Sales & Cigars", please go to: LinkedIn - https://www.linkedin.com/in/walterlcrosby/ Website - https://helixsalesdevelopment.com/ Podcast - https://podcasts.apple.com/au/podcast/sales-and-cigars/id1567106056

In this episode of Stronger Sales Teams, Ben Wright explores the essential elements of building a high-performing sales team — from creating genuine customer value and setting strategic goals to enhancing team capabilities. Ben also addresses the growing need for sales managers to take a proactive approach in their annual planning, particularly as traditional planning cycles shift in today's evolving landscape. Covering everything from goal-setting and systems implementation to the smart use of AI tools, he presents actionable steps to help sales teams align, adapt, and succeed. Key Takeaway: Identifying and articulating the unique value your company brings to customers is crucial for standing out in competitive markets. It's essential to set clear and achievable sales goals that align with broader business strategies, involving team members to foster accountability. Conduct a thorough analysis of your team's current capabilities against the skills needed for future success, and create a development plan to address any gaps. Embracing technology and AI-driven processes can significantly enhance your sales team's efficiency and effectiveness. Simple, clear metrics are vital in tracking progress and ensuring that sales strategies are effectively guiding teams toward their objectives. Time Stamps: 0:00 Intro 2:00 Key Areas To Focus As A Sales Leader This Year 4:14 Getting Really Clear On Where You Add Value To Your Customers 6:32 Sit Down, Set Some Goals 9:24 Be Clear On The Capabilities Of Your Team 12:11 Have A Program For Team Development 14:30 Invest On System To Increase Cadence On The Team 16:20 Measure Your Progress 18:30 Get Out There and Carry The Bag Yourself 18:50 Recap 20:10 Road to Cairns 21:42 Outro Rate, Review, & Follow If you're liking what you're hearing, make sure you ‘follow' the show wherever you listen to your podcasts…so you never miss an episode! I'd also love to hear what you think, so drop us a review after you close that next deal…tell me what you're liking, and what you want more of so I can look to cover it in a future episode.

You may price a job for two years just to get the chance to build it."That's the brutal reality Trey Darnell shared about construction sales today.In today's episode of Bricks & Bytes, we had Trey Darnell, Director of Sales at Ediphi, and we got to learn about why construction tech sales is completely broken, how most salespeople get it wrong, and why the industry desperately needs a new approach... and many more!Trey went from writing user guides on construction sites to becoming a sales leader at one of the hottest pre-construction tech companies. His journey reveals hard truths about our industry.Tune in to find out about:✅ Why 90% of construction salespeople fail at their job ✅ The hidden cost of pricing jobs for years without winning them ✅ Why platforms are becoming "jack of all trades, master of none" ✅ How to sell construction tech without being another annoying vendorThis episode will change how you think about buying and selling construction technology.Listen now on Spotify and let us know what you think in the comments.---------------Chapters# Chapters00:00 Intro00:03:00 Introduction and Background of Trey Darnell00:06:02 Challenges in Construction and BIM Advocacy00:08:50 Transition to Construction Tech and PlanGrid Experience00:12:10 Sales as a Consulting Approach00:15:14 Joining Edify and the Evolution of Pre-Construction Solutions00:20:58 Go-to-Market Strategy for Edify00:27:01 Building Relationships and Understanding Client Needs00:33:07 Understanding Time to Value in Construction Tech00:37:01 Successful Go-to-Market Strategies00:41:10 Sales Cycle Dynamics and Compression Strategies00:46:38 Navigating Small vs. Large Accounts00:52:02 Pricing Strategies and Negotiation00:54:29 Traits of Successful Salespeople in Construction Tech00:57:36 Gaining Experience in the Construction Industry00:59:13 Advice for Newcomers in Construction Tech Sales01:00:41 When to Hire a Sales Leader

Rutherford Pascal is a seasoned Sales Leader in the pharma industry. His 35-year career led him to increasingly Senior roles, most recently as Head of Sales at Sanofi for their Respiratory and Gastroenterology Specialty Care portfolio.Rutherford is passionate about leadership development and mentorship. For his next act, he launched Glass Walls Leadership in 2024. Rutherford is a certified John Maxwell Leadership Trainer, Coach and an inspirational keynoter, with his first book, "The P.I.D System," about to be published. As one of the most visible African-American sales leaders in his industry, Rutherford is committed to fostering diversity within his teams and the benefits of embracing a diverse workforce.https://www.amazon.com/P-I-D-System-Preparation-Intentionality-Differentiation/dp/B0F8BBB7KV

Your competitors are already using AI. Don't get left behind. Weekly strategies used by PE Backed and Publicly Traded Companies →https://hi.switchy.io/U6H7S----In this conversation, Ryan Staley interviews Brandon Taylor, VP of Enterprise and Partnerships at CompanyCam, discussing his extensive experience in scaling SaaS businesses and the transformative role of AI in go-to-market strategies. Brandon shares insights on the common challenges faced in B2B sales, the importance of hiring the right people, and how AI can enhance efficiency and effectiveness in sales processes. He highlights specific use cases of AI in his leadership role and the future potential of AI in shaping go-to-market strategies.Chapters00:00 Introduction to Brandon Taylor and His Background04:01 AI Go-to-Market Strategy and Its Importance07:07 Leveraging AI for Efficiency in Sales10:17 Custom Applications and Use Cases of AI in Sales12:59 Future of Go-to-Market Strategies with AI

In dieser Episode erfährst du 3 psychologische Techniken, mit denen du als SDR, Account Executive oder Sales Leader im Software Sales, SaaS Vertrieb oder Tech Sales mehr Deals closen wirst – systematisch und ohne Druck. Du lernst, warum aktives Zuhören deine Abschlussquote sofort steigert, wie du deine Lösung zur Idee des Kunden machst und wie du vom oberflächlichen Symptom zum echten Business-Schmerz vordringst. Ressourcen: zur Software Sales Formula: https://www.softwaresalesformula.com kostenlosen Termin buchen: https://2ly.link/24kPi Kickscale: Kickscale Extended Free Version: https://2ly.link/1zdl4  Timestamps: (00:00) – Warum gute Produkte nicht reichen (01:30) – Die größte Illusion im Sales (03:00) – Psycho-Hack #1: Active Listening & Rapportl (10:00) – Psycho-Hack #2: Mach es zur Idee des Kunden (16:00) – Psycho-Hack #3: Vom Symptom zum Schmerz (21:30) – Die PIR-Matrix (Problem, Impact, Root Cause) (23:00) – Zusammenfassung Infos: jiri@softwaresalesformula.com https://www.softwaresalesformula.com 

In this episode, Bradley Hamner sits down with Steve Suggs, a veteran in the sales industry with over 42 years of experience. Steve shares his insights on building high-performing sales teams, identifying top talent, and adapting to changes in the sales landscape.Key Topics DiscussedIdentifying and recruiting sales talent that will thrive in today's market.Practical tools for sales management and team development.Strategies from Steve's best-selling book "Can They Sell."How to adapt your sales approach in an evolving business environment.The importance of continuous training and development for sales teams.About Steve SuggsSteve brings four decades of sales expertise as a successful producer, manager, author, speaker, and consultant. After graduating with a business degree from Lipscomb University, Steve spent 15 years at Northwestern Mutual as an MDRT producer and Sales Leader before co-founding Sales Manage Solutions, where he's been a partner for the past 25 years.Steve's consulting work includes conducting up to 50 calls weekly with agents, helping them hire and develop exceptional sales and service teams. His approach combines proven experience with practical application—every strategy he shares is one he implements daily.Connect with SteveSales Manage Solutions website: https://salesmanage.com/LinkedIn: Steve Suggs: https://www.linkedin.com/in/stevesuggs/Book: "Can They Sell" https://salesmanage.com/sms-tools/can-they-sell/Thanks to our sponsors...BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Register to join us at an upcoming WebClass when you visit www.blueprintos.com!Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we're just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we've got you covered. Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Don't forget to visit club.capital and mention you heard about us on the Above The Business podcast!

Guest: Josh Blackman   Guest Bio: ​Josh Blackman is a licensed attorney, real estate broker, insurance broker, and general contractor. Mr. Blackman has some 45 years of business experience as a computer programmer, technical writer, practicing attorney, and entrepreneur. He has founded some six varied profitable companies, including a newsletter publisher, an email/postal-list marketer, a property manager, a real estate brokerage, a construction firm, a real estate holding company, and an insurance brokerage. His business experience includes overall managerial and administrative, marketing, people, project, and financial management, public speaking, contract drafting, and negotiation. He is the author of books and magazine articles involving law, the internet, property management, and real estate compliance.   Key Points: Business Overview · Based in Brooklyn, serving Brooklyn, Manhattan, and Queens. · Manages 130 properties with a staff of 25 employees.   What He Loves About the Business · It's never boring and highly detail-oriented. · Enjoys the variety, from client management to running operations. · The business keeps him constantly learning and adapting.   Sales Philosophy & Structure · Everyone is a salesperson — property managers, field staff, and leadership alike. · Josh and his COO focus on high-level sales to condo/co-op boards and rental building owners. · Sales also includes contracting work, managed by the Chief of Construction.   How Sales Culture is Built · Sales mindset is introduced during hiring and reinforced with weekly meetings. · Uses bonuses and metrics to reward those who generate work and retain clients. · Encourages employee idea-sharing to improve the company and drive growth.   Finding and Managing Leads · Generates “zillions of leads” mainly through SEO—a result of strong optimization since the company's founding. · Also gets leads from vehicle branding, signage on properties, and local reputation. · Faces challenges not in finding leads, but in closing them, partly due to pricing and capacity.   Lead Qualification · Has a process to vet prospects based on: o Location o Property condition and size o Willingness to follow legal requirements (e.g., insurance, safety) · Avoids clients who cut corners or ignore regulations.   CRM & Follow-Up Challenges · Only recently began centralizing lead info, moving from spreadsheets to CRM. · A major sales challenge is a lack of follow-up, especially on complex, multi-step jobs. · Emphasizes organization and tracking: writing things down, prioritizing tasks daily.   Leadership Approach · Inspired by insights from his wife, a child psychologist: reward the positive, understand human motivation. · Sees parallels between parenting and management: leading with structure, support, and positive reinforcement.   Guest Links: LinkedIn: https://www.linkedin.com/in/josh-blackman-734b1b5/ Website: brownstonepropertygroup.com       About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/. 

In this episode of The E1B2 Collective Podcast, host AJ Vaughan challenges sales leaders to confront their biggest barrier to growth—it's not the market, it's their mindset.What worked yesterday is killing deals today. Hero-selling, static playbooks, vanity metrics, fear-based cultures—these habits are deeply ingrained, but dangerously outdated.AJ unpacks how today's most progressive sales leaders are rewiring their leadership to thrive in 2025 and beyond—ditching assumptions, leaning into real buyer data, building systems that scale beyond themselves, and creating teams fueled by curiosity, safety, and relevance.If you're tired of burning cycles on strategies that no longer land, this episode is your wake-up call. It's time to unlearn to grow.

Sales leaders—your CRM and dashboards are probably working against you. John Sherer shares tactical ways to clean the clutter, focus on the right metrics, and finally get reports that drive action (not confusion).

Guest: Dr. Tony Vercillo   Guest Bio: ​Dr. Tony Vercillo is a 30-year veteran in the Product Marketing and Distribution industry. He has a Doctorate in Marketing Management, with special emphasis on Global Marketing Strategies (Summa Cum Laude). He also received his MBA in Leadership and Human Behavior. He is a highly sought-after public speaker known for his “infectious enthusiasm.”   Dr. Vercillo has been an Author for more than 30 years in the non-fiction arena. He always dreamt of dabbling in the fiction world, and this work is his first foray into the exciting world of novels.   Dr. Vercillo has served as a Senior-Level Manager and Vice President for PepsiCo and a third-party supply-chain firm. He is currently the CEO of a major kosher food service company in New Jersey. He also recently retired from teaching Global Marketing Strategy and Supply Chain Theory at California State University. His passion in life is teaching and coaching, and he has spent the last 20 years fulfilling that dream.   Key Points: Sales Strategy: · Cross-Training: Salespeople are trained across all segments (e.g., healthcare, schools, caterers) to improve adaptability and pricing knowledge. · Hunter-Farmer Hybrid: All reps are expected to both acquire new clients and manage existing relationships.   Change Management: · Data-Driven Approach: Used financials, industry benchmarks, and logic to explain changes. · Persistence: Faced resistance but stood firm while showing empathy. · Ongoing Communication: Holds regular sales meetings (e.g., upcoming board meeting) to address concerns.   Operational Improvements: · Customer Visit Push: Implemented Salesforce (embedded in new ERP) and assigned a champion to ensure usage. · ERP Integration: New system launching May 1 improves visibility and report generation. · Coaching Culture: Monthly check-ins, product-level reviews, and data-backed feedback by the sales VP.   Onboarding & Training: · Hands-On Process: All new hires must work in order entry, warehouse, and ride with drivers. · Holistic Understanding: Training ensures reps grasp the entire business, not just selling.   Financial Results: · Sustained Growth: Double-digit revenue growth and increasing profitability every year since he joined. · Cash Flow Focus: Reduced cash gap from 70+ days to ~37 days through disciplined collections and vendor management. · Customer Retention: 99% retention rate, even with stricter payment terms.   Guest Links: Connect on LinkedIn https://www.youtube.com/@s.bertram https://doclifelessons.com/episodes       About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/. 

Guest: Courtney Stanford Guest Bio: ​Courtney Stanford, CCIM is a Managing Director at SVN Dunn Commercial where she facilitates the acquisition, disposition, and leasing of industrial properties in the Mid-Cities market of Dallas-Fort Worth. In addition to her role as a producer, Courtney also assists with the management and strategic direction of the firm as a whole.  Courtney graduated from Texas Christian University in 2012 and earned her CCIM designation in 2019. She currently serves on the Board of Directors of the North Texas CCIM (Certified Commercial Investment Member) Chapter as immediate Past President & is the Co-founder & Past President of IWIRE North Texas (Industrial Women in Real Estate). Courtney is also an active member of NTCAR (North Texas Commercial Association of Realtors), the Real Estate Council of Greater Fort Worth (TREC), a Member Associate of the SIOR North Texas Chapter & active volunteer with the Fort Worth Junior League.    When not driving around to explore a new industrial facility in the area, Courtney enjoys practicing yoga, playing golf, or engaging in a game of Mahjong. She also likes spending time with her husband, Adam Stanford, and their three dogs, Sophie, Henry, & Chance.   Key Points: Women in Commercial Real Estate · Co-founded iWire (Industrial Women in Real Estate) to support women in the field. · Advocates for strong mentors, self-confidence, and overcoming imposter syndrome. · Credits her Christian faith and personal growth for helping her through difficult times.   Leadership and Team Building · Initially faced resistance from male colleagues when joining her father's company. · Transitioned into leadership and rebuilt the team post-COVID. · Now leads a diverse team she personally recruited and trained. · Emphasizes company culture, core covenants, and creating an inclusive environment.   Recruiting Strategy · Recruits both junior and senior talent, focusing on cultural fit. · Uses tools like CareerPlug to streamline the hiring process. · Looks for traits like discipline and financial preparedness.   Client Relationship Management · Maintains relationships with clients through quarterly touches. · Uses a CRM to automate and manage communication. · Recognizes the value of the human touch and still makes personal calls when appropriate.   Use of AI in the Business · Exploring AI tools like Jasper and Buildout for efficiency in marketing and communication. · Values AI for support but maintains that personal relationships and human interaction remain key.   Managing Pipeline and Team Consistency · Encourages agents to specialize in a product type and market area. · Treats junior brokers like entrepreneurs building their own businesses. · Uses weekly team meetings and accountability huddles to track progress and keep brokers focused.   Challenges as a Leader · Biggest frustrations: inconsistency among team members and maintaining a predictable pipeline. · Coaches and produces simultaneously, which adds pressure. · Leans on partnership with her father to balance responsibilities.   Guest Links: Connect on LinkedIn       About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram and check out our website at https://gosalesology.com/. 

Guest: Jason Moss   Guest Bio: Jason Moss is a multi-six-figure business coach who helps online business owners generate more leads and clients. His journey began in 2016, earning just $4,728 his first year. After years of persistence and experimentation, he cracked the code to consistent lead generation and scaled his business to $500,000+ per year. Jason has since built a thriving community of 1,000+ clients and is passionate about helping others grow profitable, high-integrity businesses. His strategies focus on ethical marketing, long-term relationships, and sustainable success. Now, he's sharing everything he's learned to help online business owners attract more clients, make a bigger impact, and experience true freedom. Jason lives in Boulder, Colorado, with his partner Kimberly, dog Boomer, and cat Zola.   Key Points: Gratitude and Positivity: The message starts with a warm “Thank you!” and appreciation that the other person found the post helpful. This sets a positive tone and reinforces a friendly, supportive interaction. It also builds rapport and encourages continued engagement. Mindset Shift: The core message is about changing the way we think about writing, especially the beginning stages. Instead of diving straight into the content, the speaker encourages us to be intentional about how we start. It's not just about writing more; it's about thinking differently, which can improve the whole process. Importance of a Strong Introduction: The analogy of a strong introduction being like a “foundation before building the house” really drives the point home. A good intro isn't just a formality — it sets the stage for everything that follows. By investing effort up front, you save time, prevent confusion, and create a more coherent final piece. Encouragement for Reflection and Action: The speaker ends with a thoughtful question: “Have you thought about any tweaks you might make to your own introductions?” This isn't just rhetorical — it nudges the reader to actively think about how they can apply the idea to their own work. It turns a passive insight into a potential action step.   Guest Links: After signing 2000+ clients and generating well over $1M in sales online, Jason's learned that the #1 key to attracting more of the clients you want is having the right messaging to call them in. The problem is, most online business owners are missing clarity on their messaging—and it's costing them clients, income and impact every single month. Jason's free messaging cheatsheet will help you solve that problem. Inside, you'll discover proven messaging secrets and guidance to help you get clear on your messaging today—so you can show up in a more powerful, impactful way through your emails, content and posts and attract more qualified leads and clients ASAP. Get My $1M Messaging Cheatsheet       About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram and check out our website at https://gosalesology.com/. 

Guest: Shannon Gregg   Guest Bio: Shannon J. Gregg, PhD, MBA, is an aficionado of sales technology to increase efficiency in the sales process, and an early adopter and adoption influencer for sales technology systems, particularly Salesforce.com and technology that integrates with the Salesforce platform. Dr. Gregg is the President of Cloud Adoption Solutions, a sales process and Salesforce.com consulting practice, and she also provides keynote talks, consulting and workshops on sales productivity. Her popular book, “It's About Time,” is available now and is being used by sales teams across the country to refocus on what's really important to drive revenue and results. She also instructs the Professional Selling course at Point Park University. She also competes on a jazz dance team for moms.   Key Points: Career Transition to Sales Technology: Shannon started in sales almost by accident, selling software in the nuclear nonproliferation space. She discovered that sales is like choreography, focusing on improving sales processes to help salespeople focus on delighting prospects and customers. Shannon transitioned to sales management and eventually started her own Salesforce.com practice in 2018, which has been successful.   Sales Choreography: Sales is more complex than sports analogies like "at-bats"; it's about choreographed moments where various teams (marketing, sales, etc.) move prospects through the funnel in a coordinated manner. Having a dance background helped her think quickly on her feet, which is a crucial skill in sales, especially when unexpected challenges arise.   Sales Technology: Technology is a tool, not a solution in itself. It should help salespeople do what they do best without overcomplicating things. Sales technology can range from simple tools like phones and Zoom to complex CRMs integrated with other systems. The key to success with sales technology is choosing tools that are easy to use and integrate naturally into the sales process.   Adoption of Technology: Sales technology should be easy to adopt. Sales leaders should ensure the tools don't overwhelm the team with complexity, which could lead to poor usage and frustration. Avoid forcing long training sessions. Instead, show how the tools benefit the individual salesperson by demonstrating their value through real-life examples and role-playing.   Process in Sales: Having a defined sales process is crucial before introducing technology. Sales leaders should first educate themselves on sales processes and how they fit their market. Sales leaders should focus on progress, not perfection, when creating a sales process. The process should evolve based on feedback and performance.   CRM (Client Relationship Management) Tools: A CRM helps sales leaders track where salespeople need coaching and support. CRMs help manage data more efficiently than spreadsheets, providing visibility into the sales pipeline and buyer's journey. CRMs should be customizable to fit the organization's process, but it's important to start with an out-of-the-box version before making customizations.   Getting Salespeople to Use Technology: To encourage salespeople to use a CRM, leaders need to show what's in it for them. Demonstrate how using the system helps them perform better. Rather than pushing lengthy training sessions, involve reluctant salespeople in the design and testing phases of the process to ensure the tool works for them. Reluctant salespeople can be powerful allies in motivating others to adopt the tool once they see its value.   Challenges with Salespeople's Reluctance: Salespeople often resist using CRMs because they see them as time-consuming or invasive. Leaders should address these concerns by focusing on the benefits of CRM usage, such as better organization and visibility of the sales pipeline, and ensuring the tool is user-friendly.   Behavioral Change and Buy-in: Getting salespeople to adopt new systems requires not only clear communication of benefits but also continuous feedback, training, and reinforcement. Real-world examples of success stories, like a salesperson improving their results, can help convince others to embrace the technology.     Guest Links: Salesforce User Adoption in the Age of AI eBook Connect on LinkedIn       About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram and check out our website at https://gosalesology.com/. 

ACTIONABLE TAKEAWAYS: Time-Box Your Tools: Avoid checking Slack or email first thing in the morning—protect your focus by starting the day with intention. Buyer Actions > Seller Actions: Sales progress should be measured by what the buyer does, not how many activities the seller logs. Build a Momentum Score: Track 7–10 buyer behaviors (like demo views or EB engagement) to score deal health and predict close rates. Deals Must Survive 3 Rings: Every deal faces three negotiation phases—champion, procurement, and final signer, so plan resources accordingly. REX'S PATH TO PRESIDENTS CLUB: Chief Revenue Officer @ Consensus Senior Vice President of Sales @ Consensus Vice President of Sales @ Consensus Director of Sales @ HireVue RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal

In this episode of Revenue Insights, host Guy Rubin talks with Matt Hemingway, VP of Sales & Operations at Axcient and Olympic silver medalist, about applying disciplined coaching and culture-first leadership to build high-performing sales teams. Learn how the SPAC framework, strategic hiring, and internal promotion drive sustainable revenue growth.

Joe welcomes Tracy Newell, a seasoned tech leader, mentor, and former Fortune 500 executive, to discuss her new book Hers For the Taking: Your Path to the C-Suite and Beyond. Tracy shares her insights on the challenges and opportunities for women in corporate leadership, drawing from her 30+ years of experience.The conversation kicks off with a look at the current state of gender diversity in the C-suite, where Tracy highlights both progress and the work still to be done. She emphasizes the importance of mentorship, managing through influence, and the power of asking the right questions to advance your career. Tracy also delves into practical strategies for navigating the corporate "jungle gym," overcoming burnout, and balancing professional ambitions with personal priorities.Tune in for an inspiring and empowering discussion that challenges the status quo and redefines what's possible in the world of leadership.TRACEY NEWELL, former president of Informatica and board member, is a renowned business leader. She spearheaded Proofpoint's hypergrowth and held executive roles at Polycom, Juniper Networks, Webex, and Cisco. Recognized as a Top 100 Sales Leader, Tracey serves on multiple boards including Druva, DataRobot, and Sailpoint, and contributes to non-profit organizations.

Guest: Justin Toomey   Guest Bio: Justin founded SVN | Toomey Property Advisors in 2019, bringing a national full-service commercial real estate firm to Mobile, Alabama. Since expanding into property management in 2022, the company now manages over 903 multifamily units and 30,000 square feet of retail space. Under Justin's leadership, the company achieved 268% revenue growth by the end of 2024, a testament to his strategic vision and innovative approach. As a licensed real estate broker in five states, he has earned national recognition, including the SVN Achievers Award (2021–2024), Costar Power Broker Award (2019), and being named one of The Bay Magazine's 40 Under 40 (2025).   Key Points: Journey into Commercial Real Estate: Despite his father's warnings about the industry's difficulties, the Justin pursued a career in commercial real estate, earning a license at 19 and a broker's license after college in 2011. He worked with his father until 2014, then moved to Sterling Properties to expand his knowledge in other areas of real estate, like retail and markets outside Mobile.   Founding SVN Toomey Property Advisors: Justin founded his own company after learning valuable lessons at Sterling Properties, despite knowing the risks and challenges. He faced significant losses in 2020 but continued working hard during the pandemic, learning from mistakes, and adapting to growth.   Challenges and Rewards in Commercial Real Estate: The commercial real estate industry is challenging, with long sales cycles and constant rejection. Success requires perseverance, working hard despite setbacks, and managing expectations. Justin values the autonomy and flexibility in the industry but emphasizes that it requires working far beyond a typical 40-hour week to achieve success.   Advice for Aspiring Entrepreneurs: Be resilient in the face of setbacks, working harder than others, and build discipline in everyday tasks. Don't try to do everything yourself, especially when starting out, and fearing failure. Delegating tasks and understanding the limits of your role is crucial.   Business Growth and Success: Despite a rough start in 2020, the company grew by 268% in 2021 and continued to see around 100% growth annually since then. Growth was driven by learning from mistakes, expanding services, and adding new market segments, including multifamily and retail management.   Managing a Team: Justin faces challenges with managing independent contractors (1099s) who don't have the same level of control as employees. He emphasizes the importance of communication, drive, dedication, and consistency within the team, often relying on shared calendars and teamwork to keep things running smoothly. Struggles with ensuring consistency in sales meetings but recognizes the value of collaboration among team members on deals.   Hiring Strategy: Justin tends to hire individuals with no prior experience in the industry, believing they are more coachable and aligned with the company's values, especially cold calling. He avoids hiring senior brokers with established businesses as they can be harder to integrate into the company culture and may resist change.     Guest Links: www.svntpa.com Connect on LinkedIn       About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram and check out our website at https://gosalesology.com/. 

Today, we're diving into a topic that separates top-performing sales professionals from the rest—sales coaching. Today, we have the pleasure of hosting Howard Wolpoff, a seasoned Sales and Leadership Coach with over 30 years of experience across diverse industries, including sports, event management, national and local radio, and marketing/branding. At Southwestern Consulting, Howard specializes in…

In this episode, Marcus is joined by Alan Versteeg, a coach and sales performance specialist with years of experience helping companies unlock what's really holding their teams back. Together, they explore 9 critical truths most sales leaders overlook, and the hidden leverage points that can transform your results without overhauling your tech stack or doubling your headcount. What you'll learn: Why your middle managers are your most underused asset, and how to activate them How on-the-job coaching delivers a 72x return when done right The dangerous illusion of control CRMs create, and what to focus on instead How shifting from managing individuals to managing the sales environment changes everything Why asking basic questions like “Why do we prospect?” can unravel deeper issues in your sales process How to identify the handbrakes slowing growth, often hidden in plain sight Why failure is your most powerful tool, if you build the right culture around it The key difference between managing tasks and driving impact And how changing perspective can make the difference between short-term wins and long-term performance If you're a CRO, VP of Sales, or leading a team in a mid-market organisation, this episode is packed with practical, thought-provoking insight you won't get from dashboards or sales playbooks.   Connect on LinkedIn https://www.linkedin.com/in/alanversteeg/ https://www.linkedin.com/in/marcuscauchi/   Get Personal Sales Insights https://bit.ly/NewSellingAptitudeTest   Triage Your Pipleline https://bit.ly/PipelineTriageAudit   Or https://bit.ly/TalkWithUsNow      

When your sales territory spans thousands of square miles, and your customers are highly technical decision-makers, you need more than a few cold calls and sales brochures to break through. For Wes Murray, Regional Sales Manager at Hayward Flow Control, that “more” has been LinkedIn and video content. Like many of us, Wes saw a shift in how engineers and specifiers engaged during the pandemic. With travel and in-person meetings on pause, he ramped up his use of LinkedIn—not just to create awareness but to educate.And it worked. When presenting at lunch-and-learns or industry events, Wes started hearing things like:“I loved that post you shared last week.”“That video with your kids—so relatable!”Often this feedback came from people who never interacted with his posts. That's when it clicked: visibility and familiarity were paying off in real conversations.Video isn't always easy. Wes shared the many real-life challenges of filming at home—chaotic dogs, noisy kids, desert wind. But the results are worth it. Video gives people a feel for who you are, how you communicate, and what you stand for—all key ingredients for building trust with skeptical technical audiences.Wes is quick to admit he's not a professional marketer. And yet, his content works because it's authentic. He blends technical insights with glimpses into his personal life—fishing trips with his kids, behind-the-scenes looks at product installs, even the occasional chainsaw cameo.The result?Content that makes people feel like they know him before he ever steps foot on-site.“I want people to have a general idea of who I am and what I'm about. That familiarity helps me earn their time and attention.”Wes had some advice for both sales and marketing professionals.For Marketers: Create tools your sales team can actually use. From videos to application images to PowerPoint decks, think about how content can help a salesperson open a conversation or strengthen credibility.Think beyond spec sheets. Help salespeople connect—not just inform.For Salespeople: Master your message. Content creation sharpens communication. Even if you never hit “publish,” the act of writing or recording helps you prepare for high-stakes conversations.Lean into your strengths. Wes isn't trying to be polished—he's trying to be real. And that makes all the difference.ResourcesConnect with Wes on LinkedInConnect with Wendy on LinkedInLearn more about Hayward Flow Control

Welcome to another insightful episode of The Global Sales Leader Podcast, hosted by Jason Cooper – sales relationship coach and high-performance sales trainer. In this engaging conversation, Jason welcomes Jed Futter, a seasoned retail industry expert with 30+ years of experience, including 15 years as a senior buyer at Asda.This episode uncovers the hidden drivers of successful buyer-seller relationships, offering rare insights from behind the scenes of high-level retail decision-making. Jed shares how emotional intelligence, authentic communication, and power balance shape effective negotiations, long-term partnerships, and trust-driven leadership.Whether you're in sales, procurement, leadership, or just love learning how people work in high-stakes environments, this episode is packed with golden nuggets of wisdom on:Building rapport and long-term relationshipsListening vs. simply asking questionsThe evolution of negotiation stylesEmotional intelligence as a leadership superpowerLeaving ego at the door for true collaborationUnderstanding the buyer's journey from the inside out This is the course for you if you're ready to increase your influence and impact in sales or life.

Guest: Nancy Wilhite   Guest Bio: Nancy Wilhite is the owner of Grow Consulting, a professional consulting business that helps to develop leaders in terms of their executive presence, communication, presentation, and strategic planning. She has a strong focus on CRE professionals and market leaders, working on their business development processes and running high-performing teams.   Key Points: Background and Experience: Nancy has 40 years of experience, with a focus on people, operations, and leadership development. She entered the commercial real estate field serendipitously after being recruited to CB (Coldwell Banker) for operations management. Over her career, she worked with brokers and teams to develop high-performing individuals and businesses, and also managed teams on a national level, focusing on business development and efficient processes.   Transition to Consulting: Nancy started her consulting company, Grow Consulting, after the COVID-19 pandemic led to downsizing in her previous role. She now helps clients with leadership, executive presence, communication, and strategic planning.   Philosophy on Leadership: Nancy believes in working with and through people, understanding that each person's unique qualities are key to success in any team or business. She emphasizes that leaders should inspire and guide people in a way that helps them grow, particularly by recognizing their strengths and encouraging their development. Leadership, according to Nancy, is about being able to communicate effectively, guide others through challenges, and maintain a vision that motivates people to work toward a common goal.   Team Development and Motivation: Maintaining momentum and excitement in teams is essential, especially when facing challenges like resource shortages or high expectations. Nancy advocates for creating quick wins and clear, manageable plans to sustain energy. She also encourages structured processes for onboarding new employees, highlighting the importance of clear roles and responsibilities, especially in high-energy industries like commercial real estate.   Hiring and Role Clarity: Hiring the right people for specific roles is crucial. Nancy stresses the importance of being intentional about what you are hiring for and ensuring that the new hire fits the culture and the role. She advises that teams should have a clear understanding of what they need and the impact the new hire will have on the organization.   Leadership Development: Nancy believes leaders are both born and made. Natural instincts for leadership can be honed with experience and training. Effective leaders are those who can influence others, communicate difficult messages clearly, and help their teams succeed together.   Final Thoughts: Mistakes are part of the learning process. Nancy encourages embracing failures, learning from them, and moving forward with improved strategies. She reiterates the core belief that "we do things with and through people," highlighting the importance of collaboration, leadership, and team growth in any organization.     Guest Links: nancy@growconsulting.today Connect on LinkedIn       About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram and check out our website at https://gosalesology.com/. 

Most outbound sales strategies rely on volume and noise. Mark Kosoglow is betting on something different: relevance, proof, and actually caring about the people on the other end.   Mark helped scale Outreach to over $230 million in revenue as its first sales hire. Now he's a first-time founder and CEO at Operator, a startup built inside the GTM Fund, where he's rethinking what outbound should look like and calling out what's broken. What happens when you stop chasing reply rates and start focusing on provable business problems? How do you build a company without tying your self-worth to the outcome?   In this episode, Mark sits down with Alex Raymond to talk through the emotional ups and downs of entrepreneurship, the decision to say yes to starting something new after being fired, and how “work hard and have fun” became the filter he uses to make decisions. He shares lessons from working alongside leaders like Manny Medina and the Chu Brothers, his take on building authentic company culture, and why he treats the CEO role like a sales role: listening first, solving second.   If you're tired of the spray-and-pray approach to sales or wondering how to stay grounded while building something ambitious, this conversation will land.   Episode Breakdown: 00:00 Mark Kosoglow: From Outreach to Operator 03:16 Lessons from Catalyst and Customer Success 06:56 Why Outbound Is Broken 13:46 The “Great Ignore” and Rethinking Sales Math 17:43 Starting Inside a Venture Fund 21:24 Hiring, Delegating, and Lessons from Past Leaders 27:36 Leading Through the Emotional Highs and Lows 35:20 Daily Habits, Book Recommendations    Links Connect with Mark Kosoglow: LinkedIn: https://www.linkedin.com/in/mkosoglow/ Website: https://www.operator.ai/   Connect with Alex Raymond: LinkedIn: https://www.linkedin.com/in/afraymond/ Website: https://amplifyam.com/   HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast. Podcast production and show notes provided by HiveCast.fm

 When your sales territory spans thousands of square miles, and your customers are highly technical decision-makers, you need more than a few cold calls and sales brochures to break through. For Wes Murray, Regional Sales Manager at Hayward Flow Control, that “more” has been LinkedIn and video content. Like many of us, Wes saw a shift in how engineers and specifiers engaged during the pandemic. With travel and in-person meetings on pause, he ramped up his use of LinkedIn—not just to create awareness but to educate.And it worked. When presenting at lunch-and-learns or industry events, Wes started hearing things like:“I loved that post you shared last week.”“That video with your kids—so relatable!”Often this feedback came from people who never interacted with his posts. That's when it clicked: visibility and familiarity were paying off in real conversations.Video isn't always easy. Wes shared the many real-life challenges of filming at home—chaotic dogs, noisy kids, desert wind. But the results are worth it. Video gives people a feel for who you are, how you communicate, and what you stand for—all key ingredients for building trust with skeptical technical audiences.Wes is quick to admit he's not a professional marketer. And yet, his content works because it's authentic. He blends technical insights with glimpses into his personal life—fishing trips with his kids, behind-the-scenes looks at product installs, even the occasional chainsaw cameo.The result?Content that makes people feel like they know him before he ever steps foot on-site.“I want people to have a general idea of who I am and what I'm about. That familiarity helps me earn their time and attention.”Wes had some advice for both sales and marketing professionals.For Marketers: Create tools your sales team can actually use. From videos to application images to PowerPoint decks, think about how content can help a salesperson open a conversation or strengthen credibility.Think beyond spec sheets. Help salespeople connect—not just inform.For Salespeople: Master your message. Content creation sharpens communication. Even if you never hit “publish,” the act of writing or recording helps you prepare for high-stakes conversations.Lean into your strengths. Wes isn't trying to be polished—he's trying to be real. And that makes all the difference.ResourcesConnect with Wes on LinkedInConnect with Wendy on LinkedInLearn more about Hayward Flow Control

​Alice Cheng is the Founder and CEO of Culinary Agents, an online professional networking and job matching platform dedicated to the hospitality industry. Her career began in the hospitality sector, working as a hostess and server at La Maisonette in the Pearl River Hilton and as a catering server for Munno's Deli in Pearl River, NY.Cheng pursued a Bachelor of Science in Advertising, Marketing & Communications from the Fashion Institute of Technology in New York, NY.  She then embarked on a 13-year tenure at IBM, starting in the mailroom and advancing to roles such as Digital Media Specialist, Economic Stimulus Strategy & Sales Leader, and Global Innovation Executive in Strategy & Transformation.In 2012, Cheng founded Culinary Agents to address the challenges hospitality professionals faced in job searching and recruitment. The platform has since connected over 2 million users with more than 50,000 businesses, offering job listings, industry insights, and educational content to inspire the next generation of restaurant talent.Beyond her role at Culinary Agents, Cheng serves as a Strategic Advisor for Hot Bread Kitchen's Kitchen Cabinet in New York, NY, and is a member of the Society of Fellows for the Culinary Institute of America. She also hosts the podcast "Hospitality on the Rise," highlighting stories and insights from hospitality professionals. Cheng's dedication to the hospitality industry is evident in her efforts to provide resources and tools that support professionals in their career development. Her work continues to influence and shape the future of hospitality recruitment and networking.​

Guest: Ron Koenigsberg   Guest Bio: Ron Koenigsberg is an award-winning commercial real estate broker with over three decades of experience and the founder of American Investment Properties, Inc. Recognized as a top-performing broker nationwide, Ron has successfully navigated countless transactions, establishing himself as an industry leader and trusted advisor. As the author of "Power Broker: How to Succeed in Life and Business", Ron shares his proven insights into sales excellence, relationship-building, and personal growth. Known for his engaging style and practical advice, Ron leverages humor, warmth, and real-world experience to empower others to achieve greater professional success and personal fulfillment.   Key Points: Dyslexia and Overcoming Challenges: Ron shares his experience of being born with dyslexia, a condition that went undiagnosed during his childhood. Despite struggling with reading and comprehension, he found his strength in "human engineering," which led him to sales. His father's influence, especially through Dale Carnegie's book How to Win Friends and Influence People, helped him realize that 85% of success is due to people skills, not technical knowledge.   Sales and Human Connection: Ron emphasizes that sales success relies on building relationships, not just knowledge. He shares that the key to success is understanding people and communication, which is more important than expertise in a specific field. He mentions that 85% of successful entrepreneurs and business leaders start their careers in sales because it builds essential people skills.   Teaching Sales to His Team: Ron adopts a "watch, do, teach" approach with his sales team. He emphasizes leading by example and actively teaching his team, building their skills through practical experience. He fosters a supportive environment, always looking to guide and encourage his salespeople, focusing on making them better rather than criticizing them.   Streamlining the Prospecting Process: Originally, Ron tried to contact a large number of property owners (around 10,000), but eventually realized that focusing on a smaller group of 800 key individuals worked better. This "narrowing down" approach allowed for deeper, more meaningful connections, and ultimately led to more successful relationships.   Persistence in Sales: Ron emphasizes the importance of persistence in sales. He shares that 80% of sales happen after the fourth ask and encourages his team to keep pushing and not be discouraged by rejection. He uses a CRM to manage and track relationships, remembering personal details about prospects, as he believes in the power of personalization.   Building Resilience: Ron believes resilience is crucial for sales success and business leadership. Despite setbacks and rejections, resilience helps maintain motivation and drive. He practices what he preaches by remaining calm in tough situations and sharing his own experiences with his team to help them develop emotional resilience.   Hiring Challenges and Social Media: Ron admits that recruiting talent has been his biggest challenge in growing his business. He has recently focused more on social media, growing his LinkedIn following from 1,000 to 14,000 in a year, using it to attract talent and build his brand.   His Book, Power Broker: Ron wrote a book titled Power Broker, focusing on success in sales and business. It's particularly aimed at aspiring commercial real estate brokers. The book was written with his sons in mind, sharing his knowledge and lessons for them to use in their lives. The book has resonated with a wider audience and is available in various formats, including Audible and Amazon.   Family and Legacy: He shares his desire for his children to be involved in his business, though they are still young. He wants to build a successful company that attracts his sons to work with him in the future.   Overcoming Dyslexia: Ron reflects on the impact of dyslexia on his life, acknowledging that it has shaped his resilience and approach to challenges. He stresses that dyslexia taught him how to overcome obstacles and build resilience, which is key to thriving in sales and business. The interview highlights the power of resilience, human connection in sales, persistence, and the importance of teaching others as a key to leadership and success.     Guest Links: Connect on LinkedIn www.aiprops.com www.RonKoenigsberg.com Power Broker on Amazon Power Broker on Audible        About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram and check out our website at https://gosalesology.com/.

Guest: Tony Stillinger   Guest Bio: I have been in the seal and gasket business for 37 years. I started off in production and quality, moving into sales in 1997. I quickly learned that to be successful in a sales role you needed to be self-motivated, competitive, reliable, and a great listener (2 ears > 1 mouth). I have had the privilege of working for a multi-billion-dollar giant in the industry to a small distributorship. I have found that sales leadership gives me great satisfaction. I love coaching and talking sales strategy with my team. I get more enjoyment from their success than my own. I guess you could say I view my success is tied to their success. My current position with ESP has been very satisfying because I was tasked with finding acquisitions, building a sales team, and guiding the team toward acquiring new business. I told one of my direct reports this morning that I don't see retirement in my future because I love what I do and the company I work for.   Key Points:  Background, Journey to Sales, and Path to Engineer Seal Products: · Tony started in production and quality at Southern Rubber in Greensboro, NC, with a family connection and gained valuable product knowledge. · Attended college at night while working, with the goal of transitioning into sales; found success despite being an introvert by focusing on listening to customers and solving their problems. · Moved to Engineer Seal Products after helping them explore acquisitions in the Southeast; later, ESP acquired Southern Rubber, Tony's former employer.   Cold Calling and Prospecting: · Cold calling is a primary strategy for new business acquisition, particularly in the Southeast region, where ESP had limited presence before the speaker joined. · Post-COVID hybrid work schedules have made cold calling more challenging, but it has still led to valuable conversations and new accounts. · Tony views cold calling as less common today, which gives their team an advantage in reaching decision-makers.   Sales Team Development and Coaching: · Building a sales team from scratch required careful coaching and mentoring, particularly in managing the frustration of cold calling. · The sales process can be slow and requires persistence. Tony compares sales to a baseball player, where even a 30-40% success rate is considered good. · Coaching involves encouraging perseverance, trying different strategies, and using personal stories to motivate the team.   Hiring and Training Salespeople: · When hiring, Tony looks for candidates with a "hunter mentality" and technical knowledge of the industry, understanding that the sales cycle is long-term. · The interview process involves assessing candidates' daily routines, sales plans, and role-playing cold calls. · Tony values networking to find potential candidates and looks for people willing to hunt for new business rather than manage existing accounts.   Mistakes in Hiring: · Tony shared a past hiring mistake involving a candidate with the right skills but who had personal issues that impacted their work. · The lesson learned was to inquire more about personal hobbies and interests during the hiring process, which may reveal potential red flags.   Overall Philosophy: · Tony emphasizes the importance of caring for employees and helping them succeed, which adds to the satisfaction of leadership. · Even though firing employees can be painful, it is sometimes necessary for the benefit of the company. · Tony's competitive nature and enjoyment of challenges drive their success in building teams and acquiring new business.   Guest Links: https://www.linkedin.com/in/tonystillingermbasalesgrowth/     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram and check out our website at https://gosalesology.com/.

Scott Leese and Richard Harris talk with Mark Ackers, founder of My Sales Coach, about the massive disconnect in sales coaching today. Mark reveals shocking stats from his 1,600-person survey showing 38% of reps rarely or never receive coaching, while 90% of leaders claim they coach monthly. Mark also shares his personal journey from mediocre sales rep to successful founder, including the brutal first coaching session that changed everything. The hosts also explore the future of coaching with AI and why human coaches will remain essential for accountability and relationship building. Key topics discussed: Why top performers often make terrible managers and how to bridge this skills gap The "random acts of coaching" approach that creates real improvement How Mark discovered he was "crap" at sales for 8 years until proper coaching transformed his career The critical importance of accountability that AI can't replace The challenge of "letting reps crash the car" during live call coaching  

On this episode of Embracing Erosion, Devon sits down with Gary Arnold, a seasoned go-to-market leader with a unique blend of experience across sales, product, and product marketing. Gary built and led the global product marketing function at PayPal and GoDaddy, and has served in sales leadership roles at Amazon and CardTapp, where he was the Chief Revenue Officer. They dive into marketecture building, how to measure platform success (vs revenue-based, siloed product KPIs), how he scaled a nascent product marketing function at PayPal to a team of 25, how AI is impacting every company's GTM motion including the decline of SEO and the rise of Generative Engine Optimization (or GEO), and much more. Enjoy the conversation!

LeanIX hat eine Enterprise Vertriebsorganisation aufgebaut, die 100 Millionen Euro Jahresumsatz (ARR) geknackt und zu einem Firmenverkauf in Milliardenhöhe geführt hat.Co-Founder und CEO André Christ spricht mit Florian Dostert bei Sales Bakery über den Aufbau einer skalierbaren Revenue Engine und die Herausforderungen im Enterprise-Vertrieb. André gibt Einblicke in die Entwicklung von LeanIX – von den ersten Vertriebs-Mitarbeitern bis hin zu einem globalen Team, das Deals mit Fortune-500-Unternehmen abschließt.Dabei teilt André konkrete Learnings, wie man Enterprise-Kunden überzeugt, welche Rolle produktnaher Vertrieb spielt und wie man als Gründer langfristig ein Unternehmen aufbaut, ohne dabei die Kundenzentrierung zu verlieren. Was du lernst:Die ersten Schritte im Enterprise-Sales:Warum die ersten Account Executives sowohl Sales- als auch Produktexperten sein solltenWie man produktnah arbeitet und Kunden von Anfang an erfolgreich machtDer Umgang mit verschiedenen Kundengruppen:Wie man mit Kunden umgeht, die von Excel-Lösungen kommen, und wie man Legacy-Software-Anbieter ablöstWarum ein schneller Wow-Effekt entscheidend ist, um Enterprise-Kunden zu überzeugenDer Aufbau einer skalierbaren Revenue Engine:Die Bedeutung von Revenue Operations und wie man Prozesse entlang der gesamten Sales-Funnel optimiertWarum Predictability im Vertrieb der Schlüssel zu nachhaltigem Wachstum istWie man Kundenzentrierung sicherstellt:Warum Customer Success nicht nur eine Funktion, sondern eine Philosophie istWie LeanIX als junges Unternehmen gegen etablierte Player bestehen konnte – durch klare Werte und authentischen VertriebHerausforderungen beim Aufbau eines Sales-Teams:André spricht offen über die Schwierigkeiten, die richtigen Sales-Leader zu finden, und was er dabei gelernt hatWarum es wichtig ist, als Gründer selbst Verantwortung im Vertrieb zu übernehmen und die Vision vorzulebenMehr zu André:LinkedIn: https://www.linkedin.com/in/andrechrist/ Website: https://www.leanix.net/de/ Mehr zu Florian:Florian Dostert: https://www.linkedin.com/in/florian-dostert/ Syntinels: https://www.syntinels.com/ Join our Founder Tactics Newsletter:2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:https://www.tactics.unicornbakery.de/ Kapitel:(00:00:00) Ab wann orientierte sich das Team an den Kundenwerten statt an André?(00:03:44) Verschiedene Arten von Kunden(00:08:22) Produktverständnis bei Marketern/Account Executives fördern(00:15:42) Verschiedene Phasen bei LeanIX (pre-Exit)(00:20:36) Deal-Cycles bei LeanIX(00:23:45) Eigenschaften eines guten Sellers(00:28:35) Revenue Operations bei LeanIX(00:41:32) Predictability: Erfahrungswerte(00:48:57) Das Revenue-Team(00:56:26) Andrés schwierigste Phasen als Gründer(01:07:47) Verbindlichkeit auf Kundenseite schaffen(01:18:14) André als First-Time-Founder mit jahrelanger Erfahrung: Was hat sich bestätigt, was nicht?(01:22:13) Mehr nennenswerte Unternehmen in Deutschland: Andrés Tipp Hosted on Acast. See acast.com/privacy for more information.

LeanIX hat eine Enterprise Vertriebsorganisation aufgebaut, die 100 Millionen Euro Jahresumsatz (ARR) geknackt und zu einem Firmenverkauf in Milliardenhöhe geführt hat. Co-Founder und CEO André Christ spricht mit Florian Dostert bei Sales Bakery über den Aufbau einer skalierbaren Revenue Engine und die Herausforderungen im Enterprise-Vertrieb.  André gibt Einblicke in die Entwicklung von LeanIX – von den ersten Vertriebs-Mitarbeitern bis hin zu einem globalen Team, das Deals mit Fortune-500-Unternehmen abschließt. Dabei teilt André konkrete Learnings, wie man Enterprise-Kunden überzeugt, welche Rolle produktnaher Vertrieb spielt und wie man als Gründer langfristig ein Unternehmen aufbaut, ohne dabei die Kundenzentrierung zu verlieren.  Was du lernst: Die ersten Schritte im Enterprise-Sales: Warum die ersten Account Executives sowohl Sales- als auch Produktexperten sein sollten Wie man produktnah arbeitet und Kunden von Anfang an erfolgreich macht Der Umgang mit verschiedenen Kundengruppen: Wie man mit Kunden umgeht, die von Excel-Lösungen kommen, und wie man Legacy-Software-Anbieter ablöst Warum ein schneller Wow-Effekt entscheidend ist, um Enterprise-Kunden zu überzeugen Der Aufbau einer skalierbaren Revenue Engine: Die Bedeutung von Revenue Operations und wie man Prozesse entlang der gesamten Sales-Funnel optimiert Warum Predictability im Vertrieb der Schlüssel zu nachhaltigem Wachstum ist Wie man Kundenzentrierung sicherstellt: Warum Customer Success nicht nur eine Funktion, sondern eine Philosophie ist Wie LeanIX als junges Unternehmen gegen etablierte Player bestehen konnte – durch klare Werte und authentischen Vertrieb Herausforderungen beim Aufbau eines Sales-Teams: André spricht offen über die Schwierigkeiten, die richtigen Sales-Leader zu finden, und was er dabei gelernt hat Warum es wichtig ist, als Gründer selbst Verantwortung im Vertrieb zu übernehmen und die Vision vorzuleben ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Mehr zu André: LinkedIn: https://www.linkedin.com/in/andrechrist/  Website: https://www.leanix.net/de/  Mehr zu Florian: Florian Dostert: https://www.linkedin.com/in/florian-dostert/  Syntinels: https://www.syntinels.com/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/  Kapitel: (00:00:00) Ab wann orientierte sich das Team an den Kundenwerten statt an André? (00:03:44) Verschiedene Arten von Kunden (00:08:22) Produktverständnis bei Marketern/Account Executives fördern (00:15:42) Verschiedene Phasen bei LeanIX (pre-Exit) (00:20:36) Deal-Cycles bei LeanIX (00:23:45) Eigenschaften eines guten Sellers (00:28:35) Revenue Operations bei LeanIX (00:41:32) Predictability: Erfahrungswerte (00:48:57) Das Revenue-Team (00:56:26) Andrés schwierigste Phasen als Gründer (01:07:47) Verbindlichkeit auf Kundenseite schaffen (01:18:14) André als First-Time-Founder mit jahrelanger Erfahrung: Was hat sich bestätigt, was nicht? (01:22:13) Mehr nennenswerte Unternehmen in Deutschland: Andrés Tipp

Performance improvement plans (PIPs) are meant to help struggling reps, but more often than not, they're just a step toward the exit. So why do they fail? And what should CROs and frontline sales managers do instead to truly develop their teams? Why does urgency hurt your coaching?In this episode of Coach2Scale, host Matt Benelli sits down with Eric Hachmer and Steve Frappier of High Five Advisory to uncover the biggest mistakes sales leaders make when it comes to coaching and accountability. They break down why rigid sales policies backfire, how “one-size-fits-all” coaching kills performance, and the key to turning struggling reps into consistent performers. Whether you're leading a team or coaching the coaches, this episode is packed with real-world insights on what actually drives long-term sales success.Top Takeaways:Performance Improvement Plans (PIPs Often Fail) – PIPs are typically used as a last resort before termination rather than as a true coaching tool; leaders should focus on proactive development instead of reactive intervention.One-Size-Fits-All Coaching Doesn't Work – Every rep has different learning styles, motivations, and challenges, so great leaders tailor their coaching approach to individual needs instead of using a rigid playbook.Sales Policies Can Hurt More Than Help – Relying too much on black-and-white sales policies can create roadblocks for both customers and reps, whereas flexibility and good judgment lead to better outcomes.Good Leaders Focus on Behaviors, Not Just Results – The best sales managers don't just chase numbers; they work to change the behaviors that drive performance, ensuring long-term success.Listening Is a Leader's Superpower - Effective coaching starts with understanding. Great leaders take the time to listen before jumping to solutions, which builds trust and improves team engagement.Accountability Goes Both Ways – Reps should be held accountable for performance, but managers also need to take ownership of removing roadblocks, providing support, and developing their people.Urgency Can Get in the Way of Coaching – Sales leaders often move fast and focus on immediate results, but taking the time to coach properly leads to sustainable, long-term performance improvements.Trust and Authenticity Are Non-Negotiable – The best sales leaders show up as their true selves, follow through on their commitments, and create environments where reps feel supported, not micromanaged.Ways to Tune In:Spotify: https://open.spotify.com/show/0Yb1wPzUxyrfR0Dx35ym1A Apple Podcasts: https://podcasts.apple.com/us/podcast/coach2scale-how-modern-leaders-build-a-coaching-culture/id1699901434 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2NvYWNoMnNjYWxlLWhvdy1tb2Rlcm4tbGVhZGVycy1idWlsZC1hLWNvYWNoaW5nLWN1bHR1cmU Amazon Music: https://music.amazon.com/podcasts/fd188af6-7c17-4b2e-a0b2-196ecd6fdf77 Podchaser: https://www.podchaser.com/podcasts/coach2scale-how-modern-leaders-5419703 YouTube: https://www.youtube.com/@Coach2Scale CoachEm™ is the first Coaching Execution Platform that integrates deep learning technology to proactively analyze patterns, highlight the "why" behind the data with root causes, and identify the actions that will ultimately improve business results going forward.  These practical coaching recommendations for managers will help their teams drive more deals, bigger deals, faster deals, and loyal customers. Built with decades of go-to-market experience, world-renowned data scientists, and advanced causal AI/ML technology, CoachEm™ leverages your existing tech stack to increase rep productivity, increase retention, and replicate best practices across your team.Learn more at coachem.io

This week's guest was a New Orleans kid whose life changed overnight when Hurricane Katrina struck. After being separated from his Mother/Brother for 2 months, he reunited with them as they began their new life in Houston. He took a first job at Church's Chicken at 14 to help pay the bills, then later held other roles leading up to studying Mass Communications/Media Studies at Stephen F. Austin. Now, he is on the GTM team at Lumopath, the AI coach that increases NRR and efficiency. This week's guest is the Heart of Houston Texas, Mr. Jamal Hamilton. In this week's episode, we discussed:Jamal's Hurricane Katrina survival story and getting his first job at 14How an accidental sales call led to his career-changing tech opportunityHis cold calling philosophy: conversations over bookingsWorking across different startup stages and his AI work at Luma PathMental health importance in high-stress sales careersPlease enjoy this week's episode with Jamal Hamilton.____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line!Enjoy the show!

Guest: Zach Kosturos   Guest Bio:  Zach Kosturos is the President and Owner of Prime Locations, Inc., a full service commercial real estate company and Upsyde Ventures, a real estate private equity company. His companies develop, sell, lease and manage office, retail, industrial, multifamily, and self-storage investments. Zach's commercial real estate knowledge and experience are vast as a result of his involvement in all aspects of the industry, including development, acquisition, disposition, financing, leasing, maintenance, management and most importantly, ownership.   Key Points:  Career Journey: From Baseball to Real Estate Entrepreneur · Played baseball on a scholarship with aspirations to turn professional, but shifted focus to sales and communication skills after realizing the MLB path wasn't viable. · Developed a passion for investing after reading about Warren Buffett, leading to a deep dive into value investing. · Entered real estate in 2008 during the economic downturn, buying out partners to grow Prime Locations, and later launched Upside Ventures, a real estate private equity firm.   Business Growth & Ownership: · Prime Locations has grown five times its revenue since Zach took over. · Upside Ventures currently owns $75 million worth of commercial property. · Ownership is central to Zach's success, as it allows him to understand both the investor and client's perspectives in real estate.   Importance of Ownership: · Zach emphasizes that ownership, particularly in real estate, is critical because it gives insight into the challenges owners face, making it easier to serve clients effectively. · Learning through experience and mentorship is crucial. Books gave him theoretical knowledge, but real-world exposure to owning and managing investments accelerated his growth.   Advice to Young Entrepreneurs: · Zach advises aspiring entrepreneurs to work within their circle of competence and avoid dabbling in too many areas. · Believing in yourself, putting in the effort, and having the courage to take risks are key factors for success. · His analogy to baseball emphasizes the importance of preparation and practice before taking big risks.   Sales & Mentorship: · Zach sees salesmanship as the ability to communicate and build relationships, not just close deals. He trains his team to be trusted advisors. · Mentorship plays a huge role in developing sales skills, as successful brokers typically have mentors guiding them.   Building Value in Real Estate: · New brokers add value by being persistent without being overly aggressive, demonstrating their commitment to potential clients. · Prime Locations' team uses direct mail campaigns to add value by providing valuable, exclusive information that can't be found online, positioning them as trusted advisors.   Results of Direct Mail Campaigns: · Direct mail campaigns have generated significant returns, with one campaign bringing in $400,000 in commissions for an $8,000 investment. · A recent direct mail effort led to a $19 million acquisition of properties, showcasing the power of persistence and effective marketing.   Leveraging Direct Mail: · Direct mail is less cluttered than email, making it an effective tool in real estate marketing. · Zach's approach to direct mail is unique, using high-quality newsletters with useful information, differentiating them from the typical marketing materials.   Guest Links: https://www.linkedin.com/in/zkosturos/       About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram and check out our website at https://gosalesology.com/.

Alec Nethercott has been developing teams for 16 years with massive success. He's built one of California's largest residential solar companies and has recently been recognized as one of California's top 40 under 40 business leaders. Alec has built teams by intentionally having influence that creates massive growth. He's developed a framework that helps leaders know how to create difference-making influence with every member of their team. Alec turned these 4 principles into a best-selling leadership book, Core 4 Leadership. It has been a best-seller and a fantastic resource for leaders of teams of all sizes. Today, Alec joins the show to discuss this framework on how leaders can create influence intentionally without relying on a series of “happy accidents.” This is a conversation that will give you a simple but powerful framework you can use immediately to create life-changing impact with those you've been asked to lead. You can connect with Alec on LinkedIn here. (https://www.linkedin.com/in/alec-nethercott-8bb49427/) You can learn more about Alec here. (https://www.alecnethercott.com) You can get Alec's book, Core 4 Leadership here. (https://www.amazon.com/dp/1962595595?ref=cm_sw_r_ffobk_cp_ud_dp_JB3P2S477AV7KFK4RANB&ref_=cm_sw_r_ffobk_cp_ud_dp_JB3P2S477AV7KFK4RANB&social_share=cm_sw_r_ffobk_cp_ud_dp_JB3P2S477AV7KFK4RANB&bestFormat=true) For video excerpts of this and other episodes of the Sales Leadership Podcast, check out Sales Leadership United Here. (https://www.patreon.com/SalesLeadershipUnited)

Send us a textInnovating on Wall Street: Kristen McGarry on Data, AI, and Technical Sales

Send us a textInnovating on Wall Street: Kristen McGarry on Data, AI, and Technical Sales

  Hey there, Sales Leaders and Professionals! Imagine a surprising twist in the world of sales culture that could skyrocket your team's performance. It's something unexpected, something that will make you rethink everything you know about building a winning sales culture. Stay tuned to find out what it is and how it can revolutionize your team's success. Ready to take your sales game to the next level? Let's dive in! Cultivating a sales culture Cultivating a strong sales culture is essential for fostering teamwork, accountability, and continuous improvement within sales teams. It involves creating a supportive environment where team members are empowered to collaborate, learn from each other, and strive for excellence. A positive sales culture boosts morale, increases motivation, and ultimately leads to enhanced performance and success. This is Paul Fuller's story: In this episode of The Modern Selling Podcast, Mario Martinez Jr. sits down with Paul Fuller, the Chief Revenue Officer of Membrain, a B2B growth platform. Paul brings over two decades of sales experience to the table, making him an expert in driving sales culture through character, competence, and technology. He emphasizes the significance of continuous training, individual accountability, and celebrating wins while coaching privately for improvements, laying the foundation for a positive sales culture. Throughout the episode, Paul shares valuable insights on providing constructive criticism in sales, the challenges of implementing sales technology, and the importance of proper training and enablement. With his deep understanding of the multi-faceted nature of sales and the impact of technology on driving sales culture, Paul offers practical advice to enhance team collaboration, accountability, and sales excellence. This engaging conversation is a must-listen for sales leaders and professionals looking to elevate their team's performance and build a strong sales culture. Paul Fuller found his calling in sales through a journey filled with diverse experiences. His career, which includes founding a sales-as-a-service company and transitioning to his current role, reflects his unwavering dedication to the industry. Paul's view of sales as a blend of leadership, service, and wayfinding sheds light on the profound insights he has gained over the years. His story is not just about professional growth, but a testament to how a shift in mindset can turn disdain for a profession into a deep-rooted passion. Paul's narrative resonates with the challenges and triumphs many professionals encounter, making his journey an inspiration for those seeking fulfillment and purpose in their careers. I think the biggest thing that we can help them do is be good at their job and be held accountable to doing it well. - Paul Fuller Our special guest is Paul Fuller Paul Fuller, the Chief Revenue Officer of Membrain, is a seasoned sales professional with over 22 years of industry experience. With a track record of leading a sales-as-a-service company and now steering Membrane's B2B growth, Paul brings a wealth of expertise to the table. His unique journey from initial skepticism about sales to recognizing its potential to transform lives gives him a distinct outlook on building a sales culture within teams. Paul's insights into leadership, service, and wayfinding in sales offer a refreshing and valuable perspective for sales leaders and professionals seeking to enhance team performance and foster a collaborative and accountable sales culture. In this episode, you will be able to: Mastering LinkedIn messaging will revolutionize your sales outreach. Weekly sales reports can uncover hidden opportunities and boost team performance. Cultivating a sales culture within your team is key to achieving sales excellence. Choosing the right sales technology can supercharge your team's productivity. Effective B2B sales coaching strategies can transform your team's performance.   The key moments in this episode are: 00:00:00 - Importance of LinkedIn messaging and leadership in sales 00:01:56 - Introduction to Membrain and Paul Fuller 00:03:13 - Membrain's B2B growth platform 00:07:43 - Personal definition of sales and its impact on people 00:11:20 - Delicate communication in addressing areas of improvement 00:13:47 - Building a Strong Sales Culture Based on Character and Competence 00:16:31 - Accountability and Approach in Sales Leadership 00:21:03 - Creating a Systematic Sales Culture 00:23:15 - Equipping Sales Teams with the Right Technology 00:27:55 - The Pitfalls of Misguided Enablement 00:42:35 - Challenges in Training 00:43:20 - Resistance to Change 00:44:50 - Impact of Membrain 00:49:13 - Connecting with Paul 00:50:52 - All-Time Favorite Movie Timestamped summary of this episode: 00:00:00 - Importance of LinkedIn messaging and leadership in sales The conversation starts with a discussion about the missed opportunity to reply on LinkedIn messaging and then delves into the importance of leadership in sales and the need for delicate communication in addressing areas of improvement. 00:01:56 - Introduction to Membrain and Paul Fuller Mario introduces Paul Fuller, the Chief Revenue Officer of Membrain, and they discuss Paul's background in sales and his role at Membrain. 00:03:13 - Membrain's B2B growth platform Paul explains that Membrain offers a B2B growth platform that includes a CRM and is designed to help sales experts and their customers define and execute their sales processes and methodologies. 00:07:43 - Personal definition of sales and its impact on people Paul shares his personal definition of sales as leadership, service, and wayfinding, emphasizing the impact of sales on changing people's lives beyond just financial gain. 00:11:20 - Delicate communication in addressing areas of improvement The conversation explores the challenge of providing constructive criticism in sales and the importance of building respect and trust to effectively communicate areas of improvement to sales professionals. 00:13:47 - Building a Strong Sales Culture Based on Character and Competence Paul emphasizes the importance of character and competence in building a strong sales culture. He stresses the need for true intentions and a heart of servitude in sales interactions. 00:16:31 - Accountability and Approach in Sales Leadership The discussion shifts to the approach and accountability in sales leadership. Paul talks about the importance of holding individuals accountable for their actions and celebrating wins while providing private coaching for improvement. 00:21:03 - Creating a Systematic Sales Culture Paul discusses the significance of creating a systematic approach to building a sales culture. He emphasizes the need for continual training, coaching, and the use of technology to enable sales teams to be effective in their roles. 00:23:15 - Equipping Sales Teams with the Right Technology The conversation delves into the importance of providing sales teams with the right tools and technology. Paul highlights the demoralizing effect of not arming teams with the right technology and emphasizes the need to align technology with the desired sales outcomes. 00:27:55 - The Pitfalls of Misguided Enablement The discussion covers the misconception of enabling sales teams with technology without understanding the specific job roles and desired outcomes. Paul emphasizes the need to avoid the "tech confusion gap" and align technology with the specific needs of each sales role. 00:42:35 - Challenges in Training Paul discusses the challenges he faced in training a large number of people and the lack of implementation and engagement from the trainees. 00:43:20 - Resistance to Change Paul addresses the resistance to change from the sales team, including their reluctance to use referrals and their low open rates and engagement on emails. 00:44:50 - Impact of Membrain Paul talks about the impact of Membrain on the market, including elevating the sales profession, driving excellence in the sales process, and achieving significant growth and client retention. 00:49:13 - Connecting with Paul Paul shares that the best way to connect with him is through LinkedIn and also mentions his podcast, "The Art and Science of Complex Sales." 00:50:52 - All-Time Favorite Movie In a lighthearted moment, Paul reveals that his all-time favorite movie is "The Goonies" and shares a fun memory related to it. Mastering LinkedIn messaging Mastering LinkedIn messaging is crucial for building connections and generating leads in the digital sales landscape. It involves crafting personalized messages that resonate with prospects and drive engagement. By harnessing the power of LinkedIn, sales professionals can reach a wider audience and establish meaningful relationships with potential clients. Unveiling the benefits of weekly sales reports Weekly sales reports offer valuable insights into team performance, allowing sales leaders to track progress, identify areas for improvement, and celebrate achievements. These reports provide a clear overview of key metrics, such as revenue goals, conversion rates, and pipeline growth, enabling data-driven decision-making. By analyzing weekly sales reports, teams can optimize strategies, enhance efficiency, and drive sales success. The resources mentioned in this episode are: Connect with Paul Fuller on LinkedIn by searching for Paul Fuller, Membrain or visiting LinkedIn.com/in/paulsfuller. Check out the Art and Science of Complex Sales podcast created by Membrain, available on all podcast platforms. Download FlyMSG at flymsg.io to save 20 hours or more in a month and increase productivity with a free text expander and personal writing assistant. Visit Membrain's website at membrane.com to learn more about their B2B growth platform and how it can help elevate the sales profession. Listen to the Modern Selling Podcast and give it a five-star rating and review on iTunes to support the show and help others discover valuable sales insights.

Guest: Cole Strauss   Guest Bio: Leading the Texas region at igus Inc., I focus on nurturing customer relationships and driving new business development through strategic leadership and industrial sales acumen. My role involves guiding our sales force, negotiating high-value contracts, and ensuring our mission of being the easiest company to deal with is realized with every customer interaction. I am currently transitioning into the National Sales Manager role for Chainflex Cables, effective January 2025. I hold an Engineering degree from Texas State University and an MBA from UT Permian Basin. Before joining Igus, I worked for John Deere, Continental Automotive, and Vehicle Monitor Corporation, gaining experience in manufacturing, engineering, and sales. I live in San Antonio, TX with my wife, Kelsie, our son, Beckett, and our two dogs Lady and Cleo. I spend most of my free time with family and friends but also spend some alone as an avid outdoorsman who appreciates the relaxation only the woods can offer.   Key Points: Role & Background: Cole is the new National Sales Manager for Igus, Inc., a role he has held for 14 days. He has an engineering degree from Texas State University and an MBA from the University of Texas Permian Basin. Before his current role, Cole worked as a manufacturing engineer and transitioned into sales at Igus, Inc over the last four and a half years. He started as a Territory Sales Manager and later became a Regional Manager.   Company Mission: Igus's mission is to be "the easiest company to deal with" in every customer interaction. This is central to their customer service philosophy. Cole explains that being easy to deal with involves being responsive, providing reliable support, and ensuring customers receive solutions, even if those solutions come from other departments. It's about building trust and being an advisor, not just a salesperson.   Strategic Partnerships: Cole plans to grow sales revenue through both external and internal strategic partnerships. External partnerships include working with distributors and catalog houses, while internal partnerships focus on better alignment between outside and inside sales teams to improve customer service and product offerings.   Sales Philosophy: Igus aims to sell on the value of their products, even if they are priced higher than competitors. Cole emphasizes showing customers the long-term cost savings through product durability and fewer replacements. Changing the mindset of outside salespeople from focusing on immediate low cost to emphasizing lifetime costs and return on investment is key.   Sales Team Management: Cole prioritizes attitude over experience when hiring. He believes a good attitude is more important than technical experience because the right attitude leads to success in the sales process. He values teamwork, with a focus on communication and ownership within the team, helping people take the next step in their careers.   Hiring Process: When hiring, Cole looks for candidates with the right attitude and a basic mechanical background. He emphasizes finding people who are reliable, accountable, and have a strong work ethic. He also uses personal referrals to assess candidates' true character.   Challenges in Sales Management: Cole acknowledges that managing a large sales team (about 50 territory managers) means dealing with many problems simultaneously. His engineering background helps him troubleshoot and find solutions without panicking, ensuring that issues are resolved efficiently while balancing internal and external needs.   Work-Life Balance: Cole mentioned the challenge of managing a team while balancing work and personal life, sharing a humorous anecdote about how he sometimes struggles to "turn off" his problem-solving mindset even at home.    Guest Links:  LinkedIn: https://www.linkedin.com/in/cole-strauss-igus/      About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram and check out our website at https://gosalesology.com/.

ACTIONABLE TAKEAWAYS: No Last-Minute Coaching: Avoid changing a rep's game plan in the 30 minutes before a call. It signals distrust and forces them to scramble, leading to a worse outcome. Stick to One Coaching Theme: Don't introduce a new area of improvement after every call. Focus feedback on a consistent theme to drive real progress. Align on Call Emotion: Before a discovery call, ask your rep how they want the prospect to feel. This sets the right tone and helps shape their delivery. Know Your Role in Calls: As a manager, decide if you're leading, coaching, or just reading the room. Adapt based on the rep's experience level and the call type. ALEX'S PATH TO PRESIDENT'S CLUB: Founder & CEO @ Alluviance Director of Sales Commercial @ Outreach Director of Sales Corporate @ Outreach Territory Account Executive @ Microsoft RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal

Tia Wiggins grew up an Army "brat." She knows what it's like to scrap, adapt, and hustle. These defining qualities were acquired in her youth and have shaped her life ever since, especially professionally. Sometimes, the path was straightforward. Other times, it demanded persistence. Through it all, Wiggins has maintained an incredibly strong sense of self-belief, all while following through consistently on her ambitions. Women to Watch's Sue Rocco chats with Wiggins about goal-setting, and why Wiggins has prioritized giving back to women who have faced similar circumstances to her own.Support this podcast at — https://redcircle.com/women-to-watch-r/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Guest: Jeff Peterson   Guest Bio: Jeff Peterson knows B2B selling. With more than 15 years of experience as a sales executive and sales manager, primarily with both local and national linen and uniform companies, and the packaging industry. Jeff has a strong track record of delivering industry-leading results in competitive markets. While still having “boots on the ground” in sales management, he has shared his empathetic, value-based sales and marketing approach through numerous publications, consultations, and engagements. A husband and parent of four children, in his increasingly rare free time Jeff enjoys a great restaurant, live music, playing tennis, and getting himself into adventures exploring new cities and towns.   Key Points: Introduction to Sales: A mentor offered him a sales job, even though he wasn't qualified. Minimal training — was told to knock on 30 doors daily and input data into a CRM system. Gained experience through trial and error, learning alongside a team of peers in the millennial uniform world.   Transition to Sales Manager: After his boss was promoted, Jeff was thrust into the sales manager role with little formal training. Took initiative to figure things out, continuously learning over the years. Acknowledged both successes and failures, but focused on learning from mistakes and helping his team grow.   Sales Development: Developed a passion for the craft of sales, learning from thought leaders in the field. Focused on constantly improving and passing on that knowledge to others.   Sales Leadership Approach: Emphasizes systematic and adaptable training and onboarding processes. Customizes training based on the individual's level of expertise, offering an 8-week process with supervised practice. Believes in guiding the team and letting them find their own methods, but with close oversight in the beginning.   Prospecting and Growth: Faces challenges in an industry that could be complacent with existing customers, but emphasizes the importance of new revenue. Encouraged a culture of prospecting, focusing on old-school methods (cold calls, email outreach) to grow the business.   Managing Sales Team Culture: Has worked to shift from a "hunter-farmer" model to one focused on generating new revenue. Values create a mindset focused on new business, which he believes is essential for organizational success.   Challenges with CRM Usage: Sees CRM as a critical sales enablement tool but acknowledges that getting full buy-in from salespeople can be difficult. Focuses on showing the CRM's benefits, such as organizing tasks and managing opportunities efficiently. Strives for a balance between enforcing CRM usage and respecting top performers' flexibility.   Balancing Optimism and Realism: Struggles with maintaining enthusiasm while also being pragmatic about challenges and issues within the company or industry. Believes in transparency with his team, providing honest updates about challenges while focusing on solutions and maintaining morale. Focuses on ensuring his sales team stays motivated and confident despite external challenges.   Guest Links: LinkedIn: https://www.linkedin.com/in/jeff-peterson-a58a1028/        About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram and check out our website at https://gosalesology.com/.

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Patrick Ball, Chief Revenue Officer at Crux. Patrick shares his journey through various roles and companies, highlighting his unique insights into customer engagement and sales processes. Learn about Patrick's detailed approach to streamlining sales, from initial discovery to Business Value Assessments. Discover how a well-orchestrated engagement model can drive success in complex B2B sales environments, featuring real-world examples from the financial services industry. ADDITIONAL RESOURCESLearn more about Patrick Ball:https://www.linkedin.com/in/paball/Read Force Management's Guide to Increasing Company Valuation: https://hubs.li/Q038n0jT0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0Check out John McMahon's book, The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064/HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:48] Streamlining Customer Engagement[00:02:11] Importance of a Well-Orchestrated Sales Process[00:03:29] Handling Objections and Red Flags[00:06:54] Understanding the Product and Market[00:09:03] Mapping the Buyer's Journey[00:11:20] Iterative Sales Process and Internal Alignment[00:16:32] Customer Engagement and Forecasting[00:19:46] External Data Assessment Workshop[00:31:53] Engaging in Business Value Assessment[00:32:35] Quantifying Value with Customers[00:34:57] Challenges in Financial Services[00:35:19] Importance of Champions and Metrics[00:39:07] Using BVA for Prospecting and Discovery[00:48:52] Handling Procurement and Negotiations[00:53:04] Recruiting for Enterprise SalesHIGHLIGHT QUOTES[00:02:40] "53 percent of buyers select a vendor based on the buying process they experience."[00:12:47] "The process is about establishing many wins in the sales cycle, like moving through stages and closing on smaller commitments."[00:27:51]  "Effective sales processes turn chaotic ad-hoc meetings into structured, goal-oriented engagements."[00:29:41] "Credibility comes from showcasing you have a process that leads to outcomes the customer can't achieve on their own."[00:40:59] "You have to tap into curiosity; it's critical in a complex sales environment."