Podcasts about SEO

In this episode, I sat down with Simon Turner to unpack what real entrepreneurship actually looks like, beyond the social media fluff and one of the best ways to buy your time back.  We talked about buying boring businesses, earning leverage through discipline, how everyday operators build extraordinary wealth and private aviation. Grow your business:   https://sweatystartup.com/events   Book:   https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X     Newsletter:   https://www.nickhuber.com/newsletter     My Companies:   Offshore recruiting – https://somewhere.com   Cost segregation – https://recostseg.com   Self storage – https://boltstorage.com   RE development – http://www.boltbuilders.com   Brokerage – https://nickhuber.com   Paid ads – https://adrhino.com   SEO – https://boldseo.com   Insurance – https://titanrisk.com   Pest control – https://spidexx.com     Sell a business:   http://nickhuber.com/sell     Buy a business:   https://www.nickhuber.com/buy     Invest with me:   http://nickhuber.com/invest     Social Profiles:   X – https://www.x.com/sweatystartup   Instagram – https://www.instagram.com/sweatystartup   TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup   LinkedIn – https://www.linkedin.com/in/sweatystartup     Podcasts:   The Sweaty Startup & The Nick Huber Show   https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81  

In this episode of the Power Producers Shop Talk, David Carothers shares an insightful conversation with Ciara Gravier from The Bunker Insurance & Risk Management and Zach Matter from ZipBonds. This episode is a must-listen for anyone involved with contractors, particularly those navigating the world of surety bonds. Ciara and Zach discuss how contractors can face challenges with messy financials and how these issues can impact their ability to qualify for larger projects. They dive into the importance of having tidy books, understanding bond requirements, and using bonds as a way to build strong client relationships. Zach also highlights the essential three C's for bond approval—character, capacity, and capital—and explains how producers can add value by properly presenting these factors to underwriters. This episode is packed with practical strategies for agents to help contractors and clients navigate the complexities of surety bonds while building stronger, more profitable relationships. Key Highlights: Understanding Bonds for Contractors Ciara explains how she used bonds as an educational tool to connect with contractors and help them understand the importance of having clean financials. She also shares how SEO and email marketing strategies can help agents engage contractors on bond topics. The Three C's of Bond Approval Zach breaks down the three key factors for bond approval: character, capacity, and capital, and how agents can provide valuable insights to help contractors qualify for bonds. Expanding the Bond Conversation Beyond Construction Zach emphasizes that bonds aren't just for construction. From liquor licenses to ERISA bonds for 401(k) plans, many industries require bonds, making it an essential conversation for all agents to have with their clients. Using Bonds as a Client Relationship Builder Ciara shares how she leveraged bonds to build relationships with CPAs, contractors, and even business attorneys, turning bonds into a valuable revenue stream and referral source. Subcontractor Default Insurance vs. Surety Bonds Zach talks about the growing use of subcontractor default insurance (SDI) and how it can impact the bond process. He explains the additional work involved when a subcontractor cannot qualify for SDI and how to handle it as a producer. Connect with: David Carothers LinkedIn Zach Matter LinkedIn Ciara Gravier LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp ZipBonds The Bunker Insurance & Risk Management Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In today's episode, you will learn a series of vocabulary words that are connected to a specific topic. This lesson will help you improve your ability to speak English fluently about a specific topic. It will also help you feel more confident in your English abilities.5 Vocabulary WordsConversion (Noun): The process of turning a potential customer into a paying customer or completing a desired action on a website.Example Sentences:The website's conversion rate increased significantly after the redesign.Targeted ads can help improve conversion rates by reaching the right audience.The marketing team focused on optimizing the user journey to maximize conversions.SEO (Search Engine Optimization) (Noun): The process of enhancing a website's visibility on search engines to increase organic traffic.Example Sentences:Effective SEO strategies can drastically improve a website's ranking on Google.The company invested in SEO to boost its online presence and attract more visitors.Understanding keyword research is essential for successful SEO implementation.Content Marketing (Noun): A marketing strategy focused on creating, publishing, and distributing valuable content to attract and engage a target audience.Example Sentences:Content marketing has become a vital tool for brands to connect with consumers.The blog was an integral part of their content marketing strategy.By providing informative articles, the company improved its content marketing efforts.PPC (Pay-Per-Click) (Noun): An online advertising model where advertisers pay each time a user clicks on their ad.Example Sentences:PPC campaigns can generate quick traffic to a website, making them a popular choice among marketers.The company allocated a budget for PPC to drive immediate sales during the holiday season.Effective PPC strategies require ongoing monitoring and optimization.Brand Awareness (Noun): The extent to which consumers are familiar with and recognize a brand.Example Sentences:The marketing campaign aimed to increase brand awareness among millennials.Social media plays a crucial role in building brand awareness in today's digital landscape.Increased brand awareness often leads to higher sales and customer loyalty.A Paragraph using the 5 vocabulary wordsDigital marketing is a powerful tool for businesses to reach their target audience and achieve their goals. It involves various strategies, such as SEO (Search Engine Optimization) to improve website visibility in search engine results, PPC (Pay-Per-Click) advertising to reach potential customers through paid ads, content marketing to create valuable and engaging content to attract and retain customers, and brand awareness to build recognition and trust in the brand. Ultimately, the goal of digital marketing is to drive conversion, which means turning website visitors into paying customers.If you want to sign up for the free daily English vocabulary newsletter, go towww.dailyenglishvocabulary.com

In this podcast episode, Favour Obasi-ike, MBA, MS, previews Season 11 of the "We Don't PLAY" podcast, highlighting upcoming changes like new background music composed by the host and the reintroduction of interviews with guests such as Co-Founder, Matthew Mellinger from SEOGets. Favour shares personal updates including their music career as "Flaev Beatz" and a recent divorce, emphasizing the importance of wellness and self-care.The episode also celebrates the podcast's global reach, now streaming in 149 countries, and announces the return of advertisements featuring beneficial products. Finally, Favour encourages listeners to engage with past episodes and offers digital marketing consultation services.FAQs about

Send us a textRunning ads isn't always about sales. Sometimes it's just to learn who your real customer is. This Amazon seller used Helium 10 to find profitable keywords others missed. Low-risk ad testing revealed competitors and audiences they weren't targeting before.Book a call now and start using ad data the smart way to find real customers and grow faster: https://bit.ly/4jMZtxu#AmazonAds #AmazonSellingTips #EcommerceMarketing #AmazonGrowth #amazonppcWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrBDownload our PPC guide now and stop wasting ad spend: https://bit.ly/4kVZ9gMGrab the SEO toolkit now and start ranking your products higher with strategies that actually deliver: https://bit.ly/457zjSlTimestamps00:00 – Why Sales Might Be Slowing00:15 – Using Ads to Learn About Your Audience00:39 – Testing New Audiences with Low Budget01:08 – Adjusting Bids Based on Clicks01:30 – How Helium 10 Helped One Seller01:58 – Asking the Right Questions to Grow02:29 – What My Amazon Guy Can Help With-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

This is a great time of year to reflect and actually FEEL your business. What are you working towards? What are your big goals? During this episode with Paul Jarvis, we get into how to question growth and start thinking about impact instead. We also talk about how to define your own success and understand your enough. This episode is for you if you are feeling lost about your north and want to align yourself back to what is right for you and your business. Paul Jarvis is the author of Company of one: why staying small is the next big thing for business. His writing and ideas focus around the contrarian view that business growth isn't always good, and isn't always required. https://amzn.to/2RVi0Lp Company of One Book:  ofone.co Paul's Site: pjrvs.com More information about the podcast at digimorphs.com/podcast Interact with me here instagram.com/digimorphs   Website Links: Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN

Traditional search vs. emerging AI platforms: which deserves focus? Jason Lax from SAP makes the case for prioritizing emerging technologies over legacy search, comparing it to becoming a mechanic for electric vehicles rather than gasoline cars. He positions Google's AI experience as a hybrid solution while explaining why investing in newer platforms offers greater potential for innovation and future-proofing SEO strategies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Florczak is the CEO of Risen Restaurant Group. Risen consists of one concept with four location and a fifth soon to open. The concept is Rise, originally located in Dallas and opened in 2008. Chris got his start with an internship at Hillstone Group and he quickly was given a job offer and worked there for 16 years. In 2016, he was offered the COO position at Rise and in 2021 he became CEO and the umbrella group, Risen, was created with sights set on scaling.  Join the Restaurant Unstoppable Network TODAY! Restaurant Unstoppable - EVOLVE! - Eric of Restaurant Unstoppable is now taking consultation and coaching calls! Book a consultation today! Schedule your call to become UNSTOPPABLE! Check out the website for more details: https://www.restaurantunstoppable.com/evolve Today's sponsors: Marqii - Marqii helps restaurants manage online listings, menus, and reviews from one platform. It saves time, improves SEO, ensures menu accuracy across channels, and boosts customer trust. With automated updates and reputation management, Marqii streamlines digital presence and enhances discoverability. All listeners get 15% off the sticker price of any Marqii package - that's more than a month free! Only when you use our links: http://www.restaurantunstoppable.com/Marqii  Franchise Law Solutions - Thinking about franchising your restaurant? Success doesn't have to mean 100 units overnight. With the right plan, you can build a profitable, local or regional franchise brand. The team at Internicola Law Firm — franchise lawyers and franchise development experts — will show you how.  Visit www.franchiselawsolutions.com. Restaurant Systems Pro - Join the 60-day Restaurant Systems Pro FREE TRAINING. This is something that has never been done before. This 60-day event is at no cost to you, but it is not for everyone. Fred Langley, CEO of Restaurant Systems Pro, will lead a group of restaurateurs through the Restaurant Systems Pro software and set up the systems for your restaurant. During the 60 days, Fred will walk you through the Restaurant Systems Pro Process and help you crush the following goals: Recipe Costing Cards; Guidance in your books for accounting; Cash controls; Sales Forecasting(With Accuracy); Checklists; Budgeting for the entire year; Scheduling for profit; More butts in seats and more… Click Here to learn more.  Let's make 2025 the year your restaurant thrives. Guest contact info:  Email: chris@risesouffle.com Thanks for listening! Rate the podcast, subscribe, and share!  We are on Youtube: @RestaurantUnstoppable

Worried about SEO and AI changes in 2025? In episode 713, Ryan Robinson shares how food bloggers can adapt their strategy in a rapidly evolving digital landscape—one shaped by search shifts, AI tools, and new audience expectations. Ryan teaches 500,000 monthly readers how to start a blog and grow a profitable online business at ryrob.com. Co-founder of RightBlogger, a suite of 80+ powerful marketing tools for bloggers and small business owners. Recovering side project addict. In this episode, you'll learn why clinging to old SEO rules could be holding you back—and how to future-proof your blog with smarter content, evolving business models, and a mindset built for long-term success. Key points discussed include: - SEO is evolving—embrace the change: Expect SEO to shift as large language models (LLMs) redefine how people find content. - Focus on quality, not just traffic: Your audience may shrink, but the visitors who do find you will be more engaged. - Experiment constantly: Try new formats, topics, and tools to keep learning and adapting your content strategy. - Video is a huge opportunity: Real, authentic video content helps build deeper relationships that AI can't replicate. - Long-tail content is powerful: Optimize for specific, niche queries to stand out in AI-driven search results. - Diversify your income streams: Don't rely solely on ad revenue—explore memberships, products, and courses. - Your blog is your LLM training guide: AI models use your blog to understand your expertise—make it count. - Mindset matters most: View change as an opportunity to grow, experiment, and redefine success on your terms. If You Loved This Episode… You'll love Episode 708: AI is NOT a Threat - How to Use It to Revolutionize Your Blogging Workflow With Hanelore Dumitrache & Mariska Ramondino Connect with Ryan Robinson Website | Instagram  

Tired of feeling like your website is “too small” to rank? Here's the truth: you can outrank your domain authority, and I've got the proven 4-part system to show you how. In this episode, I'm breaking down what domain authority actually is, why it's not the whole story, and how to set up your content and website to start bringing in real, high-converting leads. You'll learn how to build a keyword strategy that works, structure your website for SEO success, blog like a business owner (not a hobby blogger), and maintain a site that keeps generating leads long after you hit publish.

#482 Think AI has killed SEO? Think again! In this episode hosted by Kirsten Tyrrel, we sit down with Kyle Roof — SEO expert, entrepreneur, and founder of PageOptimizer Pro — to uncover the science behind ranking in Google. Kyle shares his unconventional journey from trial attorney to teaching in Korea to launching an SEO SaaS company that grew out of real-life problems and smart testing. We explore why SEO is still alive and well despite the AI buzz, the importance of market fit, how to build a strong personal brand, and the power of planting a clear flag in your messaging. Whether you're launching a product, growing an agency, or trying to stand out online, this conversation is packed with practical wisdom and hard-won entrepreneurial insights! What we discuss with Kyle: + From attorney to SEO expert + Launched PageOptimizer Pro + Why SEO is just math + AI's real impact on SEO + The myth of everything “changing” + Finding true product-market fit + Building brand ambassadors organically + The power of having a clear POV + Personal branding vs. pitching + Micro-influencers for marketing growth Thank you, Kyle! Check out PageOptimizer Pro at PageOptimizer.pro. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Lesley and Brad recap Lesley's informative conversation with Matthew Lesko, the iconic question-mark-suit-wearing advocate for free government resources. Learn how to get support for your business or personal goals, shift your mindset around asking for help, and tap into programs that already exist to empower you. This episode breaks down key takeaways, including how Lesko's mission began and the tools you can use to take action today. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:How to modify a Reformer with a stationary headrest for safer workouts.How Matthew Lesko redefines success by staying true to his heart.Why injecting fun into your work creates motivation and momentum.The types of government resources most people overlook—and how to find them.Why booking a real appointment beats filling out forms online.Episode References/Links:eLevate Workout and Q&A - https://lesleylogan.co/elevatewaitlistAgency Mini - https://prfit.biz/miniOPC Summer Tour - https://opc.me/tourUK Mullet Tour - https://opc.me/ukCambodia October 2025 Waitlist - https://crowsnestretreats.comSubmit your questions - https://beitpod.com/questionsYouTube: How to Choose a Reformer - https://beitpod.com/choosingareformerBook: Big Magic by Elizabeth Gilbert - https://a.co/d/9qFidcWMatthew Lesko's - https://beitpod.com/leskohelpEp. 400: Gay Hendricks - https://beitpod.com/gayhendricksEp. 196: Beate Chelette - https://beitpod.com/beatecheletteFind Local Help for Basic Needs – https://www.findhelp.orgGovernment Contracting Support (Apex Accelerators) – www.apexaccelerators.usSmall Business Support (SBA Local Assistance) – www.sba.gov/local-assistance If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/ Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Lesley Logan 0:00  Whatever you are setting yourself up to do, to go through the struggles, to go through the obstacles, to go through the failures, you have to actually want to do it. You're gonna have to care about the problem that you're solving. Lesley Logan 0:12  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 0:51  Welcome back to the Be It Till You See It interview recap where my co-host in life, Brad, and I are going to dig into the endearingly fun convo I had with Matthew Lesko in our last episode. If you haven't yet listened to that interview, feel free to pause us now, go back and listen to that one, because you've missed out. Brad Crowell 1:09  So you could also have said the wise, happy old man convo I had, who drops a lot of F bombs. Lesley Logan 1:14  And also, when we say old, I just want to say, like, there's nothing. He is not like slow.Brad Crowell 1:20  No, he does not come across that old. And he said PSM 81. I was like, what? Really?Lesley Logan 1:26  Yeah, yeah, he's feisty and fun, and. Brad Crowell 1:29  Heck yeah. Lesley Logan 1:29  And like, working so hard for everyone. And I was just so excited. And then when we I was like, I had just interviewed him that day, and our friend Michael and Brogan was here at the house, and I was like, oh my God, I just interviewed someone. You should have him on your show. And I just started describing him and our friend Michael was like, Matthew Lesko? And he was like, he's like, the guy with a question mark suit. And I'm like, yeah, that's him. And he's like, stop right now. I want him on my show. So anyways, super, super fun. We'll get into that episode in just a second. But today is July 3rd 2025 and it's National Compliment Your Mirror Day. National Compliment Your Mirror Day is on July 3rd. We live in an image-driven world. Sometimes this can cause us to not notice and compliment a very important person in our lives, ourselves. This day motivates us to look in the mirror and recognize all those things that make us exceptional, inside and out. So go look yourself in the mirror and give yourself a compliment. Brad Crowell 2:25  Go do it. Lesley Logan 2:25  Do it now. You can use your phone as a camera if , as a mirror, if you want. But sometimes I do that. Okay, literally, next week. Is it next week? I guess it's July 3rd, so maybe a little after a week. Brad Crowell 2:38  Well, Happy July 4th for those in the United States. Lesley Logan 2:41  Those who celebrate. Brad Crowell 2:42  The independence that we are on the brink of not having. Lesley Logan 2:47  You guys, I'm just going to be really honest, we're recording this while L.A. is being taken over by people. A lot of misleading information, a lot of bad stuff. Make sure always, always, always, always get news from the people who are on the ground, because people like to spend things. And so anyways, if you're celebrating the Fourth of July, Happy Fourth of July. But, in exciting news, on July 9th, I'm hosting a free workout for those people who are interested in eLevate, my mentorship program. And we'll have a Q&A, we'll have eLevate grads on there who will tell you why they love it so much. And you just want to go to lesleylogan.co/elevatewaitlist to get on, get the invitation, and come to that. We have, like, I don't know, at the time we're recording this, like, eight spots left, I think, which is not a lot of spots at all. Brad Crowell 2:47  It's not a lot of spots, y'all. Lesley Logan 3:27  No, and we're actually, like, gonna be, you know, pretty soon, starting to work out who has what time slot. Brad Crowell 3:40  I mean, there are hundreds of people on the waitlist. Lesley Logan 3:43  Yeah, like, like, several hundreds. Like, for eight people. Brad Crowell 3:47  Eight spots, right? Because we started.Lesley Logan 3:49  But don't let that deter you. That means you should go be one of those eight people. Brad Crowell 3:53  100%Lesley Logan 3:54  Yeah. Brad Crowell 3:54  Yeah. And you're welcome to reach out, you know now, so, but yeah, July 9th, it's gonna be a super good time. We're going to have a free class, answer questions, have some alumni on there, but guess what I'm really excited about, too.Lesley Logan 4:07  Yeah, we're doing Agency Mini, our coaching program that we do, where we. Brad Crowell 4:12  Bringing it back. Lesley Logan 4:12  We help as many people as possible. Brad Crowell 4:12  Bring it back to me. Lesley Logan 4:13  Yeah, and we're doing it in three days, so you don't have to be overwhelmed by a week-long situation with like, the Facebook, none of that stuff. So if you've heard of Mini before, this is a new Mini. Brad Crowell 4:28  If you've done Mini before, you should come back and do that. Lesley Logan 4:31  Yeah, we used to have a rule that you couldn't and now you can. Brad Crowell 4:34  Yeah, we're, this is a special invite. Special invite because it's different. You know. We're, we're taking the concept and we made it better, we made it shorter, we made it easier, we made it faster, all the things. And so, you know, you really can learn a lot in just three days with us. And then, you know, there's also opportunities for coaching calls, which we never offer outside of our coaching group. Or you can book a coaching call with either Lesley or with me. It's a Round Robin. So you'll be surprised at who you get, because it's just based on our availability. But basically.Lesley Logan 4:58  Oh, that's cool. So they're just booking it and, like. Brad Crowell 5:07  They're just booking a call and getting aside. Lesley Logan 5:08  Cool. It's like speed dating.Brad Crowell 5:10  Kind of, but it's gonna be great because, you know, we, we don't have, we don't set aside the time to coach people who are not in our coaching group, because it's already a lot, right? And so what we've done differently this time is we're creating that space that time we actually are leaving, you know, time during six days where you can book a call with us. And you do that when you register for Agency Mini, so when you're going through and it says, like, oh, do you want to join Agency? Say yes. And then during the checkout, you'll say, oh yeah, and yes, I would like to add a coaching call and so, you know, we'll, we'll be able to chat. It's gonna be awesome. I'm looking forward to it. I'm looking forward to meeting everybody. I love hearing all the different things that are going on. I just had a coaching call with a new Agency member, and she's opening up a bigger space, like a much bigger space than her current space. Lesley Logan 5:56  Oh, is it, who I think it is? Brad Crowell 6:03  No, not at all. So, you know, and they, they were, they're trying to figure out, like, you know, all the mechanics behind that. And what's so fun is that Lesley and I've been able to be there for this conversation many, many, many, many times over the years, plus we've done it ourselves, right? So anyway, come join us. Go to Agency Mini, prfit.biz/mini P-R-F-I-T dot biz, that's profit without the O dot biz slash mini. Then, we're hitting the road.Lesley Logan 6:33  Yeah, after Mini, we literally pack up the van and we're gonna go on tour, you guys, 15 cities and like, 20-something days. Our tour is powered by Balanced Body, and many of the events are sold out, like a lot of them are sold out and so but also on this one, there is an opportunity to join a virtual so if I've never come to a city near you, you've never had the time to drive a half hour across town, all that stuff, you can actually get tickets to the virtual events we're doing in Calgary. So go to opc.me/tour to see the lineup, the cities. I can name them for you. We're doing Phoenix, San Diego, Los Angeles, Santa Barbara, San Francisco, Sacramento, Eureka, Portland, Seattle, Vancouver, Kamloops, Calgary, McCall, Idaho, Salt Lake in Las Vegas.Brad Crowell 7:18  That's right, I'm impressed you just rattled that off I think that's 16, right? Something like that. 15?Lesley Logan 7:22  Some people keep saying 15, whenever I counted. It feels like 16, so I don't know. Brad Crowell 7:28  Yeah. Well, anyway, it's a bunch. It's exciting. We've got a lot going on, and we can't wait to meet you in person. So come join us. Go to opc dot me slash T-O-U-R that's opc.me/tour. And then.Lesley Logan 7:41  We had a lot of people in the U.K. jealous of this tour. And I'm like, hold on, we're coming your way in September. So we come home, we acclimate, then we go into the U.K. We have two city locations in the U.K. for our Mullet Tour, which means business in the front Pilates in the back. Don't worry, the business is also like life skills. So.Brad Crowell 7:59  It's not like super deep business in a studio. So you can.Lesley Logan 8:02  No, you can be a non-teacher. Brad Crowell 8:04  One of them is about scheduling, and you can apply that to any element of life, like. Lesley Logan 8:14  One of them is about habits. Brad Crowell 8:14  And the other's about habits. That's right. So. So anyway, it's gonna be awesome. Go to opc.me/uk.Lesley Logan 8:15  We'll do Leeds and we'll do Essex. And right now we have three spots left in Leeds. No, they're not days passes yet available for Leeds. There's only three weekend passes left, so we're not breaking those up. In Essex, we have day passes because it's during the week. Or you can save money by getting two day pass. So go to opc.me/uk you can come to both. There's only, like, two workshops that cross over. So.Brad Crowell 8:37  You could come to Leeds and then to Essex, yeah, you totally could do that, and then you can continue the conversation. Because often, when you do a workshop and you leave, how often do you immediately revisit that content? Imagine being able to revisit it right away and just take it even deeper, hear it again and, like, really dial it in. So that's also an option. Then, in October, guess where we're going? Lesley Logan 9:01  Back to Cambodia. Brad Crowell 9:02  That's what we're doing. We can't wait. Obviously, we love Cambodia. We love going there. We love helping people experience another world altogether. It is just the coolest place.Lesley Logan 9:13  I love just like getting some time away from the life and chaos that's going on that you like, absorb all the time, and you're dealing with all the time to just like, to just fill your cup up and be amazed about what community can look like in a village, and what it can look like to see temples that took hundreds, if not thousands of people over, you know, several years working together. And sometimes when I just feel like there's just no way we're going to solve this problem, that I go there and I'm like, well, they did this, and if they did this, I can solve a problem. So, like, I just it's always very, It's humbling, but also grounding, and then it really allows you to step away from what's going on and get a bigger, get a better understanding and come back into it.Brad Crowell 9:57  I love it. Well, you're not wrong. It is mind-blowing it is one of those trips that will change your perspective of life in general. It's amazing. So you should join us. Go to crowsnestretreats.com crowsnestretreats.com. Come join us. There are still spots for this October, and it's not too late to get the plane tickets. I think Lesley and I just basically bought ours recently. Lesley Logan 10:18  We have haven't bought them yet. No. Brad Crowell 10:19  We've been looking at them. Lesley Logan 10:19  We're looking at them. Brad Crowell 10:19  So we haven't bought them yet, right? So don't worry, there's room, okay, there's time. So come join us. But, before we get into the Matthew Lesko question mark jacket, he didn't wear it in the interview. But he. Lesley Logan 10:33  Yes, he did. Brad Crowell 10:34  He wore his question mark jacket? Lesley Logan 10:36  Oh, yeah, you didn't watch? Brad Crowell 10:37  No, I did watch, but I kept looking at his epic blue glasses.Lesley Logan 10:41  No, there was question marks on that suit that clearly-fitted-to-him suit. Brad Crowell 10:46  He's a badass. Lesley Logan 10:47  Wonderfully fitted to him. Brad Crowell 10:48  Well. Anyway, before we get into that, we have an audience question @MarleneBroek on YouTube says, I wish I could do a Scottish accent, because I think her last name is Scottish, but I'm not going to try. She said hello, I already have a Reformer, but my head rest is stationary. Any recommendation for a separate headrest, such as the kind that forms to one's neck, interesting, or one that is flat to go on top of it. Thank you so much for your time. All right, Marlene, get ready, because I already know what's coming.Lesley Logan 11:22  So unfortunately, you all, many, many people are now making Reformers who've never done Pilates before, and they don't know that these things make a difference. So I'm super, super glad you're curious, because your headrest is not supposed to be stationary. So what I don't know from this is, if your headrest is stationary up or stationary down. My hope is that it's stationary down, because then we can get like a wedge pillow of some kind that will mimic a head rest being up. But then you could take that, that insert away, and then you could actually still do overhead exercises. If it is stationary up, you cannot do any overhead exercises. No, there's nothing we can do. I don't even know that what you can do, because I don't have a picture of your Reformer, don't know if it has hinges, if you could add anything. Unclear. So what I will say is, I'm just going to assume your headrest is stationary down for the rest of this conversation. You don't want a pillow or headrest that forms to your neck, because we're not actually trying to support the neck in that way we're, actually, when we have the headrest up, it's meant to tilt your head in just a way, so your neck can relax, but your upper abs can engage without us even telling you. That's why the headrest is up for footwork, for frogs and circles, for running, for pelvic lift, that your headrest is up so that your you just have this nice little support to help you engage your upper abs without you using your neck. It's really quite cool. He's very fast. So anyways, and it's down when you're not using that. So you can do overhead exercises. You get your box on top, things like that. So I would look into, Marlene, some sort of like foam wedge that you can cut to the size of your headrest. Brad Crowell 13:00  And firm foam. Lesley Logan 13:01  I would definitely say something firm. You don't want to be like a pillow.Brad Crowell 13:05  Right. So, so, like, I'm thinking about your baby chair and that little funny wedge that you have for the baby chair. Kind of would be like that. So, like, and that wedge, you're sitting on it, and it doesn't move, like, it doesn't give, it, literally, is intended to level out the baby chair. So in this case, you would want something that's firm like that as well. Lesley Logan 13:23  Yeah, very firm, like, you can even.Brad Crowell 13:26  Like, you basically just taking it on and off.Lesley Logan 13:27  I mean, I would imagine, like, if you have someone handy in your life with, like, a really cool saw that could, like, take a yoga block and, like, slice it from. Brad Crowell 13:37  That's a good texture, yoga block. I bet you could modify a yoga block to make your own wedge. Lesley Logan 13:42  Yeah. And I think that some yoga blocks even come like that. So, like you, I mean, like, there's a lot of things out there, but that's what I would do. Brad Crowell 13:50  What kind of angle are we talking about here?Lesley Logan 13:52  Let me just get my protractor out. It's, it's not as.Brad Crowell 13:59  If there's a right angle, is it halfway? Lesley Logan 14:01  No. Brad Crowell 14:02  No. It's 1/3 of the way? Lesley Logan 14:03  One-third, maybe. Your eyes are still able to look at the ceiling. You're not looking at your toes. Brad Crowell 14:09  Got it. Lesley Logan 14:10  Yeah. Brad Crowell 14:10  Cool. Lesley Logan 14:11  Yeah. So Marlene, I hope this helps you. This is why I did the Reformer, you know, how to choose a reformer video. And this is why these are things we have to think about when it comes to what, what changes did an engineer make when making your rReformer, you know, like, did they change the springs for bungee cords? Did they change the foot bar that moves to a fixed vertical foot bar? Did they change that there's no head the headrest doesn't go down or doesn't go up? Did they change the shoulder rest so that they're round and not actually something that like allows your shoulders to be wide, or your foot to be against something that like fills their foot out like the Contrology shoulder blocks actually fit the shape of your foot. That's why they're (inaudible). That's why they're made the way they're made. So.Brad Crowell 14:53  I was like, what?Lesley Logan 14:55  So anyways, I don't think you have to go buy a whole other Reformer, Marlene, but I would do this, and then I would have a little savings account for the another, the next Reformer. And trust me, someone will buy this off you for the same thing you paid for it, because everything goes up in price and they're not paying tax on shipping.Brad Crowell 15:10  No doubt. Well, and then when you're ready to go shopping, reach back out to us and we'll connect you with Balanced Body, where we've got a discount code for you there. So yeah, all right. If you have a question.Lesley Logan 15:21  Send it to the beitpod.com/questions. Brad Crowell 15:24  That's right. Send it to beitpod.com/questions beitpod.com/questions. If you have a win, and you want us to cover that win on the FYFs on Friday, you can also submit it right there as well. So thanks for asking that. Stick around. We'll be right back. We're going to dig into the question mark-filled convo with Matthew Lesko. Actually, it's more like mind-blowing convo. He has said wealth of information and exuberance for life. I really enjoyed it. So we'll be right back. Brad Crowell 15:50  Okay, welcome back. Let's talk about Mr. Matthew Lesko. At the age of 81, Matthew is still rocking those question mark suits and has spent four decades helping people find free resources that they did not know existed, which I kind of think is amazing. He has written over 100 books, y'all, he's written 100 books. He has appeared on shows like Oprah, Larry King, The Good Morning America, and built a thriving online community that connects people to grants, businesses and funding and overlooked financial support. PS, I did math while I was listening, his, his community is like 5000 plus people. Yeah, that's crazy. From a string of failed businesses to becoming a recognizable voice for everyday people, Matthew has made it his mission to make support accessible. And it proves it's not about luck. It's about knowing where to look. So we're fired up about that. That was amazing. Tell me one of your favorite things about this convo. Lesley Logan 16:47  Okay. How many things can I talk about? But first I want to just like he emphasized, there's no single formula for success. He talks about how life and starting anything new, this is important, means dealing with failure, struggle and a lot of guesswork. My perfectionist, here it is from someone who's written 100 books and is 81 years old and seen it all. You know, it come like success actually comes from dealing with failure, struggling, a lot of guesswork. And he believes success doesn't come from knowing everything, but from possessing the energy and willingness to keep trying and learn from failures. Hold on. I have to, I have to say this. He strongly advocates that you follow your heart. Stated, he says the way to get anything done is your heart has to be in it. He also said your heart is smarter than your brain, and to trust that more than anything. And I love this, because I think, like a lot of people, like, well, what's specifically when we coach people on their Pilates business, I'm like, oh, you know, who do you want to help? Well, that's, I want to help everyone. Brad Crowell 17:45  Me, too. Lesley Logan 17:45  Right. But like, who do you want to help? Because if your heart's not in it, you're gonna really be annoyed helping the person that you don't want to help. And then you're if your heart's not in it, you're gonna start resenting them and, like, start going, oh, this becomes another job, right? Like, your heart has to be in what you're doing.Brad Crowell 18:01  Yeah, definitely. You know, it's so funny. We were just talking about this recently, where I feel like there's the two extremes, like I'll do anything for money. I'll only do it if I love it. And, you know, I know I kind of flip flopped over this, you know, during my life. And he has a very compelling argument to follow your heart, and I think also too, you know, he's very savvy. He's very business savvy. So he's been able to figure out how, by following his heart, can he also make money. And he's turned it into like a mission, and that mission has attracted other people who are like-minded. And, I mean, that is like the ideal scenario. Lesley Logan 18:45  Well, and also, if you realize, like, you know, first of all, you know, Big Magic is a great book for everyone to read. And some of your things that you love to do, that you're like, are creative, aren't meant for making money on. So that's, we're not. I don't think that Matthew or us are advocating that you like if you love pottery, that you go or you only make pots, and that's how you make money. That whatever you are setting yourself up to do, to go through the struggles, to go through the obstacles, to go through the failures, you'll, you have to actually want to do it. You can have to care about the problem that you're solving. If you don't care, you're not gonna be able to handle those obstacles. You're not gonna be able to go through it. You're gonna, you'll get, you'll get a door slam on your face and just go, okay, well, I'm not into it, right? So I think that's what he means, that your heart has to be in it. Like not everything you love doing will be a thing you make money on, but you gotta care about what you're doing. Gotta have care for it to be successful.Brad Crowell 19:40  Yeah, and I think there was something he said that just went right out of my mind. But he, he, he was talking about the when his, when he first, he actually, first off, I had no idea, he was in the military, but apparently he was in the military after he got out, he started.Lesley Logan 20:02  81 (inaudible). I don't think you get to be 81 and you weren't, unless you're an asshole, draft dodger dickhead. Anyway.Brad Crowell 20:02  That's fair. So he, he said he started a bunch of businesses and they failed. He started another business and they failed, and then he became a consultant, and that somehow, you know, was working, but then he was making millionaires billionaires. And he was like, that sucks. You know, he's like, these people don't care about anybody except for themselves. And he was not and he was not really enjoying it. And you know, he said he had this moment though, where he's showing up for the job, and he's like, uh, someday it's gonna be better and more fun, and then hopefully when I'm retired, I'll be able to go enjoy life. And he said, wait a minute. Why? Why should I keep doing something that I hate just hoping that someday it'll make it'll be better, it'll I will enjoy it more, or it's gonna pay me what I want to pay. He's like, I only have one life to live, and I'm better. I should start enjoying what I'm doing now. How do I do that? How do I do that? You know? So he said he flipped the script and decided to prioritize having fun. And he said having fun is contagious. He said it's a little contagious. In fact, you know, just his approach to the podcast was contagious and fun and joyful, you know. And he said it's also when you're doing something that feels fun, you are naturally motivated to work harder, right? So, you know, instead of like, kicking yourself to go get the thing done, that you have to do, what if you could do something that is fun, you know, you're gonna do it well, because you love doing it?Lesley Logan 21:37  Yeah. Yeah. It made me think a little bit about Gay Hendricks is, like, zone of genius kind of a thing. Like, I feel like. Brad Crowell 21:44  Sure.Lesley Logan 21:44  I feel like they're very similar, except for this one is, like, except for Matthew is teaching us how to get the money we need to go do the thing we love.Brad Crowell 21:54  Yeah, it's, it's very true, and he's encyclopedic with that, as well. He was very impressive. Lesley Logan 21:58  I will say. Like, if you listen to episode 400, Gay Hendricks will help you figure out what your zone of genius is. And then Matthew Lesko will give you all the websites for where you can get paid to do your zone of genius. I think that these are two must listen tos.Brad Crowell 22:12  Who knew that kind of a thing, just, mind-blowing. Lesley Logan 22:12  And I think that each state has that. You have to figure out, like, how does your state, how does your state make money? Right? Because every state's a little different. How they tax, what they tax. So like, obviously Nevada is not excited to help us unless we are a casino. So since we are not one of those things, we're not getting that. But at the same time, there's still going to be things we can reach out to figure like, find ways, because this, they do have local people who need.Brad Crowell 22:40  Yeah, gambling and tourism, that's how Nevada makes money.Lesley Logan 22:43  Yeah. So that's how that makes money. So, like, but we can figure out, like, okay, well, how, what does the city need, right? Because we actually don't live for, the strip is not part of Las Vegas, surprising. It's technically paradise, but, but, but you can figure out what your city needs to get, what your county needs to get, what state needs, and then go, oh, well, what are they? They're paying for that, they're giving out grants for that. Like, yeah, you do the paperwork. But like, not many people are. Brad Crowell 23:06  Not many people are. Lesley Logan 23:07  Remember, I forget her name, B-D B-D. Brad Crowell 23:12  B-E-A-T-Y? Lesley Logan 23:14  Yeah. No, no, B-E-A-T-T-E. She was on our on an episode of The Be It Pod, and she got a, she got an SBA grant because she filled out the fucking paperwork.Brad Crowell 23:26  Yeah, I. Lesley Logan 23:27  B-D Brad Crowell 23:28  Don't have her name there.Lesley Logan 23:30  Well, she's in the two hundreds. Let's see how.Brad Crowell 23:35  Oh, B-E-A-T-E Chalet, Chalet. She was, she,her interview was 196. I'm very proud.Lesley Logan 23:43  Ah, I was so close. And I was thinking, Beate Chelette, but I was like, no, I was confusing her with Aletta Rochat. And I was like, no, but actually, I should have said it out loud, because I was right. Anyway, so close, so close. Yeah, but she, if you guys listen to her episode 196 she actually got an SBA grant for her business idea. You know? Brad Crowell 24:05  I love that. Lesley Logan 24:05  Because she did the thing that Matthew said to do, make the appointment, sit down with the people like, fill out the thing. Anyways.Brad Crowell 24:13  Impressive. All right. Well, anyway, stick around. We'll be right back. We're going to dig into that amazing convo you had with him about the Be It Action Items, which y'all literally, you have to take notes like, it is, it's 100% you have to go back. You slow it down, listen to it twice, write down all the things he said. But we're gonna talk about it so. Lesley Logan 24:31  And it's also in the transcripts. Brad Crowell 24:33  Oh yeah, we'll put the links in the transcripts, but stick around. We'll be right back. Brad Crowell 24:37  Okay. Finally, let's talk about those Be It Action Items. Say it with me Mindi. What bold, executable, intrinsic or targeted action items can we take away from your convo with Matthew Lesko. He shared an abundance of untapped government resources, both state and federal. By the way, it's not just the federal.Lesley Logan 25:00  And I guess for the people who live internationally, I imagine these things probably exist in a lot of places you live. Brad Crowell 25:05  I'm 100% sure about Canada. In fact, I have a lot of musician friends who would get grants in Canada where the Canadian government was willing to sponsor. Lesley Logan 25:14  Yes. We have had guests who do that. That is amazing. Brad Crowell 25:16  Yeah. And that that like, I don't even maybe that's available here too. I have no idea, but I'll tell you. You know, that was seemed to me like, like my college friends were like, I want to make an album. And they literally applied to the Canadian federal government, and they got like, 10 grand to make an album. And I was in college going, how the hell, why can't I get 10 grand? Lesley Logan 25:36  I mean, they were Canadian, obviously. Brad Crowell 25:38  Yeah, they were, they were obviously Canadian. So anyway, he shared a bunch of untapped resources. He said that 40% of everything in our economy are organizations that give you free money to solve a problem. I don't really understand that statistic, and I can't actually validate that, but he's been doing this for four decades, y'all, so he knows all these things. He emphasized that these programs are already paid for with our tax dollars. So it's on us to take advantage of them, or the money just sits there, it doesn't get used, right? And also, it might not be the kind of thing that they get to they don't just hoard it and pile it. It might be like, hey, you can give up to $2 million away, but if they don't, they don't get to keep it, right? So basically, it's on us to go take advantage of what is available to us. And it was fascinating to listen to him talk about the different reasons that someone might want to go get a talk to these organizations and go through the process. He emphasized that, well, yeah, there, and this stuff is already funded. It's already paid for. He advised the to seek out free government and nonprofit resources directly, rather than relying on standard search engines like Google, specifically, because they don't actually do SEO, or they're gated searches, you can't actually search them with outside search engines like Google. Right? And so basically, he gave us examples like findhelp.org which is amazing. It's about local finding local help for things like food, housing, health, money.Lesley Logan 27:04  That, right there is so amazing how many people are struggling to afford groceries right now. Like, maybe, maybe you're not someone who is it, but maybe someone you know is. You can send them that information. Brad Crowell 27:15  findhelp.org you know, and there will be links in the show notes. So there's more links in the show notes. Lesley Logan 27:22  So many. Brad Crowell 27:22  Yeah. He talked about the SBA. He talked about Apex Accelerators, which I've never heard of before. He talked about career and job training. Lesley Logan 27:30  Oh, and turn your VPNs off, y'all. Brad Crowell 27:31  Yeah, yeah. They're, you know, if they're a government side, it might have trouble if you have a VPN on. He talked about HUD, which is like another United States government, housing urban development, and he said, there's free financial and debt counseling, right? And they can help you get out of debt.Lesley Logan 27:48  I mean, I had no idea, because, like so many of my friends and everyone had, like, use those companies that can, like, you know, supposedly help, but it could affect your credit at the same time. Like, who? Who knew if you use the government agency, maybe it would have been different.Brad Crowell 28:02  I wish I had known when I when I had a failed business. It would have been really helpful. Wish I had known. So anyway, what about you? I mean, all those things and there's still more. Lesley Logan 28:11  Okay, so we said it already. We're gonna say it again, because it's a Be It Action Item. Once you find a resource, book an appointment, okay? Matthew said, everybody just wants to fill out on application online, and wait for the money. You can't do that, he said, because you don't know. Brad Crowell 28:23  What did everybody wants to say what? Lesley Logan 28:23  Everybody wants to just fill out the applications online. Like, you know, like, oh, let me just do it online. It's just copy paste, copy paste. And he's saying, don't do that, because you don't know how the application should be filled out. And, like, there's always the little nuances, right? Like, we're currently working with lawyers who are filling out legal forms for us to go to Canada. So if we had done it ourselves, we wouldn't know the insight and the nuances to like, oh, actually, put this instead of that, because this will get you across. And that is actually going to be like, we have enough of those. So like, you want to make sure that you're working with someone who's like, fighting for you to fill it out correctly will tell you what certain things mean. I mean, sometimes I don't even know. It's like, you're like, oh, I think that's where I put my business name, and it's not, it's where you put your account number or something like that. So, you know, just work with the people. They're in the office I'm talking, I'm sure it'll brighten their day to hear what you're working on, right, what you need help with. Also, they often know the other people in the area, the community, the other resources to help you, right, like, oh, if I'm not the right resource, this person is, if you're starting a business or a nonprofit or side hustle, the smartest move is to call your local SBA office and speak with a counselor. Again, not something online, not a chatGPT. You gotta go and talk to someone. And then he also said, talk to experts who.Brad Crowell 29:42  SBA stands for Small Business Administration, right? So that's a federal government thing, but they have local offices around the country, so you can actually go in and make an appointment to to their office. In fact, also too, not that I'm like, a huge fan of the big banks, but big banks actually often have training programs for business owners, too.Lesley Logan 30:02  Yes, but we're not fans of big banks because they won't help you get an SBA.Brad Crowell 30:05  Almost never will they help you get a loan. But, you know, there are resources available there too, but the SBA is actually, like, trying to help you get the money. Lesley Logan 30:13  Yeah, I would fuck the big banks.Brad Crowell 30:17  If the big banks, like, honestly, the SBA doesn't let you apply for SBA funding directly through the SBA. You have to apply through a bank. You don't necessarily need to apply through a big bank, though. So that's the difference there.Lesley Logan 30:30  Right. So, and then also make sure you have the experts who can help you, help people like you, guide you to the right programs and the paperwork, and they usually do this for free. And you know, he's someone who loves to help people. So, like, there's, there's things out there. You're not on your own. Your friends and family might not be the best people to ask, but, you know what? Go to these offices and go, oh, they can't help you. Do you know who? Do you know who will, who can? Like, what else should I search? What should I be searching? Because I get the right thing. Like, they'll, they'll even, even at the DMV people help me, if you just ask the right questions and you're really nice. So trust me, people want to help people. Brad Crowell 30:34  Yeah, it's true. It's true. Well, what a wealth of information. Also, he has like, here's like, books that are like, $20 so, like, even if you're, you know, look, if you're looking for more and you, you know, want to check out his resources. He has that community. The community he built is like people trying to help people find the right stuff. So, I mean, it's just curious. It's just fascinating.Lesley Logan 31:29  Sounds super positive. Brad Crowell 31:30  It sounds really positive, yeah. Lesley Logan 31:31  Yeah. Who doesn't need that in their life? Anyways, share this with a friend who needs to hear it. Brad Crowell 31:36  Share it. Send it.Lesley Logan 31:37  This is the episode to share. There's so much in there for people, everybody.Brad Crowell 31:41  Episode 545, y'all, share it. Lesley Logan 31:43  545Brad Crowell 31:44  545Lesley Logan 31:44  I'm Lesley Logan. Brad Crowell 31:45  And I'm Brad Crowell. Thanks so much for being here. Lesley Logan 31:48  Oh, okay, you totally did. Show. We already said to share this. So now, go Be It Till You See It. Brad Crowell 31:55  Bye for now.Lesley Logan 31:57  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 32:39  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell. Lesley Logan 32:44  It is transcribed, produced and edited by the epic team at Disenyo.co. Brad Crowell 32:49  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi. Lesley Logan 32:55  Special thanks to Melissa Solomon for creating our visuals. Brad Crowell 32:59  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Struggling to generate consistent leads for your design business? The answer might be sitting right in your existing marketing toolkit. Email marketing has the potential to become your second most powerful lead generation tool after client referrals—even outperforming expensive SEO and PPC campaigns. Yet many designers watch their promising email efforts fizzle out as open rates plummet from 40% to single digits within months.The culprit? Self-promotion overload. One world-class designer we worked with sent beautifully crafted emails showcasing her impressive portfolio for over a year, yet her open rate had fallen to just 8%. The solution lies in the 80-20 rule: dedicate 80% of your email content to delivering genuine value to your audience, with only 20% focused on your services—and even that promotional content should tie meaningfully to the value you're providing.Strategic list segmentation is equally crucial, allowing you to personalize content for different audience groups—homeowners, manufacturers, other designers, or current clients. What once required hours of additional writing can now be accomplished in about 30 minutes per segment using AI tools. And don't overlook the technical side: authenticating your email domain ensures your messages actually reach inboxes instead of disappearing into spam folders.By implementing these strategies, our Academy members consistently achieve open rates exceeding the industry average of 25%. Want to transform your email marketing from an ignored obligation into a powerful lead generator that works even while you sleep? Join our Designer Discussions Academy, where we tackle a new marketing challenge each month, providing hands-on guidance to grow your design business. Sign up through the link in our show notes to secure your spot for our October enrollment.Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Digital strategy expert Leslie Richards joins Gina Rubel to explore the seismic shift brought on by zero-click searches and AI-generated summaries. They break down how law firms can still rise to the top without traditional click-throughs by becoming trusted sources for AI results in tools like Google and ChatGPT. 

SEO Explained: Ready to Dominate Artificial Intelligence (AI) Search Results? - Join SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MSIn this episode, Favour emphasizes that Search Engine Optimization (SEO) is not dead, but rather evolving, particularly with the rise of Artificial Intelligence (AI) in search. They advocate for businesses to dominate AI search results by consistently creating relevant and valuable content that directly answers user questions.Key strategies include optimizing website content for various search platforms like Google and Bing, prioritizing podcasting due to its direct vocal search optimization benefits, and leveraging AI tools like Etheo.co and Notebook LM to identify and address common queries. Ultimately, the goal is to build authority and trust by being the go-to source for answers within a specific niche, ensuring content is easily discoverable across diverse search mediums.What is the core idea behind dominating AI search results?Dominating AI search results isn't about being overbearing or just an "alpha"; it's about "leading by example" and establishing your website as the authoritative source for specific questions within your niche. The goal is to consistently provide the most relevant and comprehensive answers to user queries, ensuring that AI-powered search engines, like Google's AI Overview or ChatGPT, cite your content as the primary source. This dominance is quantified by your content showing up as the direct answer, even in "zero-click" scenarios where users get immediate responses without needing to click through to a website.Is traditional SEO dead in the age of AI?No, traditional SEO is not dead; rather, its methodologies are evolving. The speaker emphasizes that "SEO right now is literally exposing people who don't do SEO at all." While the fundamental principles of visibility and discoverability remain, the "how" of SEO is changing. AI is making it more crucial than ever to have a well-structured online presence, akin to a house with "bricks, walls, windows, and frames." Without proper SEO, a website lacks the fundamental structure to be found and attributed by AI.What are the essential first steps to dominate AI search results?The first and most critical step is to "create content that is going to allow people to find your content on the web." Beyond that, connecting your website to major search consoles like Google Search Console, Bing Webmasters, Yandex, and DuckDuckGo is crucial. These platforms provide insights into "Total Addressable Search Market" (TASM) and help you understand what your target audience is searching for. It also highlights the importance of tools like Etheo.co, which helps identify questions people are asking AI about your business, providing a direct roadmap for content creation.Access to Resources ⬇️Need SEO Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive marketing community

In this episode of Confessions of a B2B Entrepreneur, Sam Dunning, host of Breaking B2B, interviews Tom Hunt, CEO and founder of Fame, to uncover the actionable steps for building a 7-figure B2B service business. Tom outlines a practical, six-step framework for growth, starting with gaining expertise by working in an existing B2B company and securing the first client. He stresses the critical role of sales, defining it as one-on-one influence, and provides a simple four-step sales conversation framework to fast-track learning. As the business scales, Tom highlights the importance of strategically delegating operations through effective hiring and system building, identifying the least liked or easiest tasks to outsource first. Finally, he discusses smart marketing investments, advocating for demand-driven channels like Google Ads and SEO to capture clients actively searching for services.

Don't buy rental properties? What if there were investment properties that made way more cash flow than rentals (we're talking $2,000 or more per month)? These unique properties are often cheaper than rentals but command higher income. You don't need any special skills to run one, and you can own them while working a full-time job, accelerating your track to early retirement. Want to know what they are? We're giving the exact property types (and profits) in today's episode. Tony Robinson, host of the Real Estate Rookie podcast, and Nate Weintraub, head of Calico Content and copywriter for BiggerPockets, both ditched the long-term rental route years ago. The stress, low cash flow, and speed to scale weren't worth it. Tony went one route, buying short-term rentals and eventually scaling into a money-making boutique hotel. Nate decided he'd had it with toilets, so he bought the ultimate toiletless investment—a self-storage facility.  Today, they're sharing their profit numbers, rents, and the cost of their investments (which are surprisingly affordable). Plus, how many hours do these take to run? When Tony isn't hosting our sister podcast, and Nate isn't doing podcast SEO, how do they handle the day-to-day operations? And finally, can they convince Dave that long-term rentals aren't superior?  In This Episode We Cover How much you can make with a boutique hotel or self-storage facility (it's a lot) The surprisingly affordable prices of buying these “bigger” real estate deals Finding hotels, motels, and self-storage facilities for sale in your market  How much time it takes to run a short-term rental or self-storage facility  The risks you must know before trying either of these strategies  And So Much More! Check out more resources from this show on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BiggerPockets.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.biggerpockets.com/blog/real-estate-1142 Interested in learning more about today's sponsors or becoming a BiggerPockets partner yourself? Email ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠advertise@biggerpockets.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Ricardo Ghekiere bootstrapped BetterPic.io from $3,000 to $270,000 monthly revenue in just 12 months, building a $3.2M revenue AI headshot empire with 13 people and zero churn using a one-time purchase model. His affiliate program converts at 12% (versus the industry standard of 0.5-1%) with just 7 top performers driving $77,000 monthly revenue, while generating $230,000 revenue per employee. In this episode, Ricardo screen-shares his actual affiliate dashboard and revenue metrics, revealing his 7-channel growth system that compounds SEO, affiliates, and free tools to capture 500 daily leads from a hidden page most competitors can't find.

Join us for an exciting episode of The Edge of Show, live from the Blockchain Futures Conference in Toronto! We sat down with industry leaders to explore the transformative power of blockchain technology and its impact on finance, stablecoins, and real-world asset tokenization.In this episode, we feature:Annalise Osborne, Chief Business Officer at Kadena, who discusses the merging of traditional finance (TradFi) and decentralized finance (DeFi), the launch of Kadena's new RWA token standard, and her insights on the future of blockchain regulation.Jelena Djuric, CEO of Noble, who shares details about their innovative stablecoin built on the Cosmos ecosystem and how it aims to enhance liquidity and accessibility for developers and users alike.Vincent Kedar, CEO of Polymath, who reflects on the evolution of his company, the importance of regulatory clarity, and the exciting developments in the tokenization of real-world assets.Alex McDougall, CEO of Stablecorp, who announces a partnership with Coinbase Ventures to bring QCAD, a Canadian dollar stablecoin, to the masses, and discusses the infrastructure needed to support non-USD stablecoins.Tune in to learn about the latest trends in blockchain, the future of finance, and how these visionaries are pushing the boundaries of innovation in the digital world.Don't forget to like, subscribe, and hit the notification bell for more insights from the forefront of the Web3 revolution!Support us through our Sponsors! ☕

Voice search is everywhere. People are asking Google and Siri questions all day long. In this short Search Smarts episode, Bob Brennan shares real-world tips to help your website show up when people use voice search. Learn how to use natural, conversational keywords, build helpful FAQ sections, and improve your site's speed and mobile-friendliness. Voice search optimization doesn't have to be complicated, and these tips will help set you up for success in 2025 and beyond. Like what you heard? Subscribe, leave a review, and send us your questions and we might feature them in a future episode! Ask a question Free SEO Audit SEO Resources Hire Us

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media Studios and a leading authority on digital marketing, content strategy, and SEO. With two decades of hands-on experience and author of Content Chemistry, Andy joins John Jantsch to explore how AI is transforming content creation, analytics, and marketing strategy. They dive deep into using AI for genuine performance gains, not just efficiency, and share practical insights to help marketers stay ahead. Tune in to discover how to leverage AI without sacrificing quality — and why building real human connections still matters most. Today we discussed: 00:00 Opening 00:09 Introducing Andy Crestonida 01:03 What is AI's Impact on Marketers in 2025 03:26 Making More Time for Relationships 04:59 The State of AI in UX 08:29 AI's Impact on Content Creation 10:09 Is Keyword Ranking Important in 2025? 11:14 There's More to Content Than Search 14:00 Important Metrics for Insightful Data 15:54 How AI Can Help with Analyzing Metrics 17:36 Tuning out Noise 18:46 How AI Can Help with Leads Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Ever thought about niching down, then bailed because it sounded too painful? Or maybe you tried, but ditched it when things got awkward? Today's guest proves why sticking it out is worth the initial pain — not just to find your niche, but to find the perfect business partner too. Meet Daniel Moscovitch, founder of Flooring Pros Marketing, a digital marketing agency focused on helping established flooring businesses throughout the US & Canada cement their position as the best in their market. He started as a generalist - doing SEO for pretty much anyone with a website and a pulse. However, unsatisfied staying just another “me too” shop competing on price and freebies he doubled down on a single, very specific industry. If you're thinking “That sounds brutally hard…” you're right. And that's exactly why his story is worth paying attention to. In this episode, we'll discuss: Moving beyond simple SEO to offer comprehensive solutions. How clarity helped him find perfect alignment with his second business partner. Leveraging AI for strategic decision-making and process improvement.  Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Picking a Hard Niche is One Thing. Surviving It is Another. Daniel didn't just decide to niche down overnight. He did what most agency owners do: listened to advice on the matter, got inspired, and then slammed into reality. The first big obstacle he did not expect was letting go of “easy money” and legacy clients to go all-in on a focused market. He knew it was the right call but dropping old accounts and income streams wasn't fun. Next, it was building trust in a market that didn't trust marketers. Turns out, flooring companies aren't like your typical trades. They're often run more like retail stores than contractors. Multiple locations. Bigger payroll. Savvier buyers. And they've been burned by bad marketing agencies before. So just ranking them on page one of Google was not enough. Daniel learned fast that his new niche didn't just want leads they wanted the whole system: branding, follow-up, sales process, outreach, repeat business. In other words: the actual solution not just SEO. Because the real lesson here is about getting under the hood of your client's real pain points, not just selling your “service of the month.” Authority is Earned One Small Win at a Time If you're wondering why Daniel didn't quit (although he did consider it many times), it wasn't because niching was easy. He stuck with it because he saw the momentum stacking up: A podcast appearance got him in front of flooring pros. A trade show speaking gig landed him more eyes. He sponsored a Facebook group. He kept learning exactly what flooring clients actually needed and then built the solutions, piece by piece. One client turned into two. Then five. Then fifteen. Today Daniel's agency is firmly planted as the go-to marketer for flooring pros. He now has the authority, pricing power, and clarity he didn't have as a generalist. Key Takeaway: Don't Quit When it Gets Awkward Daniel didn't win because flooring was “easy money.” He won because he stuck with it long enough to know more about flooring marketing than any other agency out there. Most agency owners quit when it gets awkward - or flip niches too fast. Bottom line: the best niche isn't the easiest — it's the one you hang with long enough to become the undeniable authority. Clarity First, Everything Else Second When he started his SEO agency, Daniel was living in Tel Aviv, working at an SEO agency. Since not a lot of people knew about Search Engine Optimization there, it seemed like an opportunity to go on business on his own, which he did alongside another American friend who also wanted to start his own business. That partnership worked fine for the first couple of years, until it didn't. After Daniel moved back to the US, the relationship felt like playing Tug-of-War. They lived on different time zones, had competing interests and visions and the best call was for each to continue on their own path. It wasn't easy. Daniel has spent the last two years picking up the pieces and setting a new vision for his business. Who are we? Who should we not serve? What kind of agency do we actually want to be? That search for a new stage attracted a new partner — someone who brought the exact pieces Daniel needed, at a moment when he finally had the clarity that's so hard (and so damn profitable) to get right. Only after that did he attract a new partner - someone who brought missing business expertise and industry knowledge. That alignment supercharged sales and positioned them to charge more and work with better clients. AI as an Unexpected Business Therapist Daniel admits: he's a strategist, not a “numbers guy.” But instead of hiring an expensive consultant, he leaned heavily on AI tools like ChatGPT to interrogate his processes, nail down his goals, and even fix onboarding gaps that caused early-client headaches. Great owners use AI not to replace people, but to think better and move faster - especially when you can't see your own blind spots. Pro tip: Have AI interview you about your agency goals. It forces clarity you might avoid on your own. Rebuild Processes Before You Scale With ChatGPT as a voice he can bounce business ideas off of, Daniel has been working on developing clearer processes. While he used to shy away from these conversations, afraid to uncover huge flaws in the business, he now happily dives into deep strategy work to improve client communication and expectations. For instance, the first 100 days with a new client can feel like a ghost town and that can spook even the best-fit clients. Daniel's fix? Using AI and team workshops to tighten internal and external communication, so clients stay engaged while you work. This is crucial for avoiding churn and turning strategy into execution faster. There's No One-Size-Fits-All Path Daniel's advice for agency owners is to avoid comparing themselves to peers at all cost. Everyone is on their own path and success is better defined individually. Had he followed common advice, he would've never gotten into a second partnership, which has really helped the agency's growth. Furthermore, his growth was slower by choice, but deeper because he focused on getting the right clients and the right team before chasing pure revenue. As Jason says: “There's no silver bullet - only silver pieces you combine into your own version of success.” Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

In this episode, I'm bringing you an eye-opening conversation with Bruce Clay, the man many call the Father of SEO. We explore how search engine optimization has evolved over nearly three decades and how AI is changing the rules once again. Bruce shares why SEO is more than just keywords — it's about owning your place on the search results page, understanding intent, and working across teams to grow your traffic. If you want your business to stay visible and keep driving results in this new era, this episode will show you how important it is to think beyond just organic search and embrace a bigger picture. This is a must-listen for any marketer or business serious about staying ahead in digital marketing.Guest LinksBruce Clay's WebsiteConnect with Bruce on LinkedInPreWriterLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

One of the most common questions chiropractors ask is, “How much should I be spending on marketing?” Unfortunately, there's no one-size-fits-all answer. Your marketing budget depends on your goals, experience, available time, and financial situation. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down what chiropractors need to consider when setting a smart, sustainable marketing budget. What's Normal? Most small businesses spend 5–10% of gross revenue on marketing. Growth-focused businesses often spend 10–20%. Chiropractors? Usually far less. Many operate with 2–3%, and some don't spend anything on external marketing at all. However, even if you think you're not spending on marketing, you probably are. Website hosting, domain names, print materials, business cards—it all counts. The real difference is whether you're intentionally investing in marketing or passively coasting. Why Chiropractors Often Underspend Chiropractors—especially new ones—typically have limited budgets. There's often pride in “doing it all yourself” or “growing by referral,” but this mindset can hold you back. Ironically, the time you most need to invest in marketing (early in practice) is when you usually have the least money and the least experience making smart marketing decisions. Jerry shares his own experience of starting out with a large loan. While the money helped him get set up, it also created false security and delayed asking for help. Too much money, too soon, without a strategy, can lead to poor choices. So, What Should You Spend? There's no exact number. Your marketing budget should be based on: Your practice goals Your available time and money Your marketing skills Your current momentum Don't make zero spending the goal. At the same time, don't fall for high-ticket gimmicks that promise the moon. Be intentional and strategic. Budgeting Basics for Chiropractors Do: Invest in low-cost, high-impact strategies if you're tight on funds. Understand that marketing takes either time or money—often both. Prioritize foundational strategies first (see below). Spend money when it saves you meaningful time. Don't: Gamble on expensive marketing hoping it'll “just work.” Spend money you don't have or overcommit time you can't spare. Lie to yourself about your situation. Be honest so you can plan wisely. Start with the Essentials Before jumping into fancy ads or shiny marketing campaigns, focus on your foundational marketing: A professional, patient-focused website Local SEO and Google Business Profile optimization Generating and managing online reviews Community outreach and networking Custom social media content (if you're willing to create it) These strategies are more affordable, sustainable, and effective over time. Big-ticket ads, print campaigns, and radio spots can come later—if they make sense for your goals and budget. Time vs. Money As your practice grows, your available money increases and time becomes more limited. That's when outsourcing makes more sense. For example, a new chiropractor might build their own website, while a seasoned doc is more likely to outsource that task to save time. Social media tip: Avoid paying for canned content. If you want results, you'll need to share your own personality, voice, and expertise. You can create simple content and pass it off to someone for editing and posting—but generic content won't move the needle. Short-Term vs. Long-Term Strategy Understand the type of marketing you're doing: Short-term marketing (like Google Ads or in-person networking) can generate fast results. Long-term marketing (like SEO or relationship building) builds momentum over time. Ideally, your strategy should include both. Just be clear about your goals so you can match your budget and efforts accordingly. Avoid the Comparison Trap Don't compare your marketing budget or practice stats to other chiropractors without context. Chiropractors often exaggerate their numbers. Even if the numbers are real, you don't know the whole story. Jerry shares a story about a friend with a big, multi-doc practice who grossed 3–4x what Jerry did. But after expenses, the friend only brought home a few thousand more per month—and carried far more stress. Bigger isn't always better. Final Thoughts There's no magic number. The right marketing budget for your chiropractic practice is the one that fits your situation, supports your goals, and delivers a positive return on investment. Start with foundational strategies. Be realistic about where you are. Invest smart, not just big. Don't spend money to impress anyone—especially not other chiropractors. Smart chiropractors make intentional decisions, track ROI, and stay focused on long-term success—not short-term ego boosts.   Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

Have a question for Darrell? Text the show here.Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business? Schedule a free strategy session.In this episode, I break down a real-world case study of a LASIK provider who was doing everything right: ads, SEO, radio, billboards - you name it. But despite a solid reputation and strong traffic, they were stuck at just 30 leads per month. We stepped in, ran a full diagnostic, and took them to 212 qualified leads a month with a 357% increase, without spending more on traffic. I walk you through exactly what we changed, why it worked, and how you can apply the same thinking to your business. No hype, no theory, just proven insights from the field. Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Send us a textMost brands slow their growth by ignoring small updates that affect Amazon rankings. Frequent listing changes, better copy, and consistent backend updates lead to more traffic and sales.Ready to fix what's holding your growth? Book a strategy call with experts now: https://bit.ly/4jMZtxu#AmazonSEO #AmazonSellers #EcommerceGrowth #SEOTips #amazonlisting Watch these videos on YouTube:Rank smarter, spend less - Effective Amazon SEO from Experts! https://www.youtube.com/watch?v=60NO-cyMRxQ&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8What Really Works for Amazon SEO in 2025 https://www.youtube.com/watch?v=E_WmQJXeg0k&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=9-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://bit.ly/4kRnPa7Missing updates could be killing your growth. Grab the SEO guide and fix your listings today: https://bit.ly/457zjSlTimestamps00:00 - How to push brands to the next level00:24 - Cash flow and profitability for Amazon SMBs00:50 - Improving AOV with PPC and listing optimizations01:15 - Misconceptions about Amazon SEO01:33 - Why SEO updates must happen more often02:20 - SEO affects ranking through CTR and conversions02:50 - Why many brands fail to grow organically03:00 - How My Amazon Guy helps sellers scale----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Should you separate traditional and AI search teams? Jason Lax from SAP weighs in on this emerging organizational question facing SEO departments. He suggests that while temporary separation might help teams develop specialized AI skills, the significant overlap in fundamentals means these functions will inevitably merge back together. Lax compares this to the relationship between content and technical SEO, emphasizing that while resources may be divided, the teams must work in lockstep rather than as isolated units.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special roundup episode, we explore powerful strategies for growing email lists using private podcasts as lead magnets. You'll hear from Brittany Herzberg, Amanda Karlstad, Andrea Jones, and Natalie Koussa as they share real-world tactics for creating audio content that not only attracts subscribers but builds lists filled with highly engaged, ready-to-convert prospects. Discover how these experts design their content, promote their audio lead magnets, and achieve remarkable results like 95% sales call close rates and 3x faster client conversions.Topics CoveredContent strategy for audio lead magnets that drive conversionsMarketing tactics to promote private podcast opt-ins effectivelyPositioning strategies that resonate with ideal clientsAdvanced promotion methods including paid ads and organic funnelsFuture expansion plans for private podcast lead generationBest practices for showcasing services through audio contentMore From the Featured GuestsBrittany Herzberg is an SEO strategist who believes your content should be working harder than you do. She helps podcasts, blogs, and websites rank on Google so clients can be found without burning out from social media, using a "work smarter, not harder" approach.Website: brittanyherzberg.com Amanda Karlstad is a master business coach who helps her coaching clients scale to multi-figures and beyond. She has been successfully using private podcast lead magnets for several years to attract amazing clients into her mastermind programs.Website: amandakarlstad.comAndrea Jones is a mindful marketing strategist and former social media strategist who helps online business owners create simpler, smarter business solutions, especially for busy entrepreneurs. She runs the Mindful Marketing Lab membership.Website: andreajones.coNatalie Koussa is a podcast guesting and positioning strategist for coaches, service providers, and founders who don't want to spend their life on social media. She helps clients become known, booked, and positioned as the only choice with brand new audiences through podcast guest campaigns.Website: nataliekoussa.comMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Available on YouTube: youtu.be/qdpFmuFD8yEShopify merchants are getting pitched AI SEO “solutions” left and right—none of them proven. So I called Jason Berkowitz, an SEO who actually knows the game, to answer the real question: what should you actually do to rank in an AI-powered world? (Spoiler: most of it's nonsense.) We break down what's real, what's trash, and why good SEO still wins—even in a sea of chatbots and grifters.SponsorsZipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyViralsweep – Create sweepstakes, contests, and giveawaysLinksJason Berkowitz / Break the WebShopify Global Product CatalogChatGPT Product Search BetaWork With KurtGrow your Shopify store with me: https://ethercycle.com/applySee client results: https://ethercycle.com/workJoin my newsletter for Shopify insights: https://kurtelster.com/

Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven't talked about how you can create an SEO Funnel. Until now. Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising.  Most of us understand the sales funnel where we've got our cold, warm, and hot traffic filtering down the funnel to the purchase goal. You can apply that same method of thinking to SEO. Listen in as our Inner Circle SEO Coach, Sarah walks us through the steps. Start building your SEO Funnel, and build up more high quality traffic for free. Ready to get more organic traffic? Our SEO for Ecommerce Course is now open. In the Course, you'll learn how to build a powerful SEO Funnel that will consistently grow your organic traffic and sales. This course is exclusively for Ecommerce store owners, and comes with 2 months of Expert support. Enrollment is limited, so get in now: https://classroom.thesocialsalesgirls.com/seo-for-ecommerce Get Simple SEO for Store Owners for FREE here: https://learn.thesocialsalesgirls.com/simple-seo-for-store-owners-guide/

SEO strategy is at a turning point in 2025, and in this episode, Melanie Gorman of Crownsville Media breaks down exactly what small business owners, therapists, and content creators need to know to be discovered in an AI-first digital world.If you're struggling to get noticed, confused about how AI tools for search like ChatGPT and Gemini affect your visibility, or unsure if blogging for SEO still works, Melanie delivers answers grounded in 20+ years of hands-on digital marketing experience. Her work with therapists and mental health professionals offers a specialized lens into building trust, clarity, and authority through your content.You'll get clarity on whether your website is working for or against you in Google's eyes, and how poor messaging might be blocking conversions. This episode addresses the key concerns real people have when searching “how do I get found online?” or “why is my SEO not working?” — with actionable, honest guidance.From building a content system that fits your time and voice to leveraging podcast SEO, YouTube SEO, and local SEO for traffic and trust, Melanie shows how aligning with your audience's search intent can transform your online presence.

There's a world of free resources and government support waiting to be claimed and Matthew Lesko is on a mission to help you find it. In this episode, Lesley Logan chats with the iconic author and endearing personality to explore how anyone can access funding, assistance, and programs already available to them. Lesko's unfiltered advice, contagious energy, If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:How Matthew Lesko followed his heart to create a mission-driven career.Why helping others became more meaningful than making millions.The mindset shifts from chasing success to creating an impact.Where to find real programs offering free financial aid and support.How to access small business and government contracting support.Episode References/Links:Matthew Lesko Help Free Membership - www.beitpod.com/leskohelpFind Local Help for Basic Needs – www.findhelp.orgSmall Business Support (SBA Local Assistance) – www.sba.gov/local-assistanceGovernment Contracting Support (Apex Accelerators) – www.apexaccelerators.usCareer & Job Training Help – www.careeronestop.orgFree Financial & Debt Counseling (HUD) – www.hud.gov/housingcounselingGuest Bio:Matthew Lesko is a nationally recognized author, researcher, and consumer advocate known for helping people access free government money and resources. For over 40 years, he's made it his mission to show everyday Americans how to find funding for education, business, debt relief, housing, and more. With over 100 books published, Lesko has turned complex government programs into easy-to-use guides that empower individuals to take control of their financial future. His work has been featured on major platforms like Oprah, Larry King Live, and Good Morning America, where he's become known for his energetic style and signature question-mark suit.Lesko's passion goes beyond publishing. He leads a community of over 15,000 members who support each other in navigating hidden funding opportunities. Through this platform, he also gives back—distributing monthly grants to help others get started. At the core of his work is a simple belief: you don't need to be wealthy to get support—you just need to know where to look. Lesko's tools, research, and heart-centered approach have helped thousands unlock resources they didn't even know existed If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/ Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/ Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Matthew Lesko 0:00  My rule of thumb is your heart is smarter than your brain. You got to trust that more than anything. And sometimes you can't get there until you fail your assLesley Logan 0:13  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan 0:56  Be It babe, this is for you. This episode is for you. I mean, they're all for you, but this one I've been waiting for since the day I met this man. I was like, no way, no freaking way. This is real. And it is real because, and the reason I know is because I, before I met this guy, have been trying to do this with my business and going through some of the hoops that do it. And I think he just made it even easier. So Matthew Lesko is our guest. He is a wonderful, brilliant, hilariously honest man with so much love, and he is all the websites, all the keys, all the kingdom to helping you get the money assistance you need, like free money. But then He even tells you how you can get better money. So I know that that can sound like an infomercial. I know that they can sound like it's too good to be true. I promise you that, like, you do have some hoops to jump through, but I want you to get I want you to have everything you need. And I know some of you have debt that's holding you back, or you need money to make this idea happen, or you need the job training to make this idea happen. And literally, in this episode, he's gonna give you URLs that could help you do that. And if you want accountability community, he has that for you as well. So Matthew Lesko is our guest. You're gonna, you're gonna want to have a pen and paper for when he starts doing these, but we'll have the links in the show notes, so just check the show notes. All right, thank you, Matthew Lesko, you're amazing. Y'all, here he is. Lesley Logan 2:14  All right, Be It, babe. I am super excited. First of all, if you're not watching this on YouTube, you're gonna want to see the man that's in front of me, because he has never let me down the two times I've seen him. He has the best suits on, the best glasses on, the most gorgeous hair. Matthew Lesko, can you tell everyone who you are and what you rock at?Matthew Lesko 2:36  Matthew Lesko, what I rock at? Boy, I just struggle. That's what rocking is. Man, it takes work to get through this shit, you know, everybody thinks there's some formula. No, there's no formula. You're guessing your ass off every day and hoping something works. The only thing you need is energy to do stuff, because the more stuff you do, because any, any that you get some plan about what to do in life, and that's not going to work, don't worry about it. But you could try maybe a little bit there you could do, but you got to figure your own shit out. And, but help could help you, just at least get you a little bit on the way. But, yeah, that's what it is. We all struggle and the experts want to make a lot of money to try to convince you they know the secret to life. Now they don't know what the fuck to do with their own life, you know. And so maybe you can claim little items to open your mind a little bit more. But really, life is trying something and failing. It's, it's like, if you're going to do something new in life, that's like learning to walk, you know, or learning to ride a bike, you're going to fall on your ass a lot. That's, what I think here is your loved ones are your worst enemy, because they say, don't do that. You're going to fail. Yes, you are. You're going to run into big bumps in the road. You're going to fail at something, and you just keep fucking going because you want to do that. So that's why key in life is not knowing exactly what to do, because nobody really knows, and you have to figure that out. That's a trial and error. And what you have to do is you use your brain as little as possible. Follow your heart as much as you can. I mean, you got to have the brain part, you know, so you don't fall off a cliff and do something really fucking stupid. But the way to get anything done is your heart has to be in it. I mean, whether it's professional life or personal life, man, if your heart and soul is not there, you're not going to make it happen, because it's going to be a pain in the ass, and you're going to leave on the second time it's a pain in the ass, or maybe the third.Lesley Logan 4:45  Yeah or some people the first time because they think it should be easier. Or, like, I've heard people say, oh, this is a sign I'm not supposed to do it. It's like, no.Matthew Lesko 4:55  That's a sign you're human. Lesley Logan 4:56  Yeah. I mean, like, like, everyone has obstacles. I really appreciate this honesty. Thank you so much, because it's true. Like, you know, while we're doing this, my husband's actually talking to some business owners that we're hoping to coach, and we tell them, they're like, okay, well, what's the template like? In six weeks how much money am I going to make? And then we're like, anyone who's telling you that there's a template (inaudible) yeah, like this, because they've had so many good business coaches tell them, oh, follow this plan, you'll have 100k launch. You'll have this da-da-da but like that doesn't that's not how it works, because the amount of time you can put into this brilliant idea that you're passionate about is very different than the person next to you. The amount of money you're coming into this brilliant idea with is very different, and then also the life that's around you, or if you have an audience for this idea already, or you have to build it first, like, you can't, don't, I was, like, the quickest thing to know that someone's lying to you is if they have a plan. Because, like, like, I what's the thing? Like, you have a plan and God laughs, or something like that. Like, like, you know, it's just, but it doesn't mean that there's not options or ideas or good things that are out there. It's just that, I think people think, if I buy the plan, and that's going to be the thing, that's going to get me there, as opposed to starting with what you said, which is, like, do you really want to do it? Are you that passionate about it that you'll do it even if you fail? Matthew Lesko 6:18  Right, because you are going to fail. I mean, there are going to be bumps in the road, reasons to not go forward, and that's when people quit, and then they try something else and they try something else, and that's why, even on a, personally, for your heart, I mean, my rule of thumb is your heart is smarter than your brain. You got to trust that more than anything. And, and sometimes you can't get there until you fail your ass off, then there's nothing left. And, and you know that you're special, but you have to find out what you're special in. That's the problem. We go to classes and experts and, and tell us, they're just giving you a clue they don't know, because we're all so different. I mean, you're a rose and I'm a petunia, you know? And how are you going to make a petunia into a rose? Lesley Logan 7:13  And then everyone tries to treat each other like they're a tulip, and no one wants to be taller than the other, right? But you're really a rose and a petunia in a tulip field. Okay, so you Matthew, I feel like you are like coming into our ears today and like giving us true honesty, but also like you clearly lived a life. You've got this gorgeous white hair, you lived this life and also, I don't think anyone like knows how to say this, the way that you're saying it, with so much honesty and love, unless you've, like, lived through lives like you've lived through. Because, you know, it takes time, it takes time to (inaudible) so tell, can you tell us all about how you got, like, what you did before you became a petunia who's bestowing us in all this honesty?Matthew Lesko 8:00  I, god, I'm 81 years old. Can't remember that far, but I do it, really struggled, I mean, I was never good at anything. You know, that's why I just adore artists, because they know what the fuck they have to do, you know, but if you can't sing, dance or whatever, and you don't know what you're really supposed to do every day, and the rest of us have to figure that out. But the longer I do that, the more I see, yes, we all are artists like that is something we have to get up the morning, and there's something inside of us that possesses us to do something because you feel it's important, because you feel it's helping somebody, like now, at 81, I work harder now than ever before. It's not work. I haven't worked in 50 years, and part of, it's having fun in the process. So what I was doing, I was getting I am failing through college and all that kind of thing. When in Navy, I was a naval officer, ship driver, came back, that was Vietnam, and I got an MBA, started businesses that were failing. I had a software company in the 70s that was failing. I was, like, computer science professor, starting another business that failed, a bunch of failures. And I started looking, wow, I'm failing, not having fun, and I'm doing all this shit that maybe in 30, 40, years from now, I'll have fun, and that's crazy. I'm not having any fun, and I'm not successful at it. And so what I did is sort of finally flipped it around. Have fun today, because when you start having fun, you know that's a little contagious. Then also, if you're doing something that you feel you're having fun at, you'll work harder at. You hate playing basketball, but you love golf. You'll be on the golf course still, they have to drag you off, you know. And that's, so, that's what happened. That's how you really learn, that's how you really grow. You're into something you want to be there no matter what and then when I start doing that, then, and I think the other thing is, I find I had to, you have to look inside, you know, help may or may not be have outside, but you really have to be aware of what's inside you listen to that inside you, because that's really the important stuff that's going to come out, and it's hard to listen to it, because we don't, none of us know what the hell to do in life. We're all guessing you know and there's no empathy for that, because the people, coaches, you have to pretend, you know so you could charge a lot of money for what you're guessing about, you know, because that's what people want to hear. You know, unfortunately. Lesley Logan 10:58  Yeah, I think, well, if people are afraid to take risks, because, I mean, you know, you know, you've lived a whole life. Like, if you take, if you are putting your own money into something as an idea and it fails, the the bills don't care, right? Like, they don't care. So, like, you know, like, something that I had someone say, like, there's like, six needs that we all have as humans, certainty and uncertainty. Matthew Lesko 11:30  I thought you said sex needs. Lesley Logan 11:31  Sex needs yes, yes, yes, yes. Six needs. Certainty, uncertainty, love and connection, I think one of them has to do with like, uh, significance, excuse me, it's like power, that you mean something, then we also need growth and contribution. The growth and contribution are more like choices. The other four you like, are like, really needs. And I think, like, a lot of us don't want to take a risk on the thing that's on our heart that we know we're supposed to do unless we have certainty that it won't fail, because this job over here that we hate is paying the bills.Matthew Lesko 12:12  Well, to me, you have to do both. You have to be responsible to yourself and the bills and everything and then any waking hour extra you have is to concentrate on finding out what that is inside you. Because if you don't do that, you know it's just life is so much harder. And boy, 81, I am so fucking happy now. I can't believe it. And for I never do, like, live so long, and I didn't know maybe this time I'll have this much fun. I mean, I say, god, if I knew being 81 was this much fun, I would have gotten here a lot fucking earlier, man, why did I wait so long? Lesley Logan 12:59  You are amazing. Because my dad is 72 and I'm like, oh, and he's like, now, like, older than any of the men in his family, right, that have ever lived. And so, like, where it was like, let's get him to 70 like, the whole like, let's get a 72 no one's ever made it to 72 like, let's see. And I was like, you're gonna live to 100 you better watch out. He goes, I don't want to live to 100 but, like, I think clearly the difference is attitude, like you were like, you had that idea, like, have fun today, and now, clearly, and being it till you see it of have fun today, you're having so much fun at 81 you're like, I should have gotten here faster. Matthew Lesko 13:33  Well, another thing that's really happened just last few a years too, is that most of men and your dad's 10 years younger than me or whatever. At least my life, most of it was trying to get stronger, faster, smarter. Well, at 80, none of that shit is going to get better. All that's going downhill. But what I figured out just a couple years ago, more so, is that I could love harder. Now there's one thing I get harder at any age. I could just love harder. And in my generation, I don't know if your dad's the same way. I couldn't even say that word unless they married you.Lesley Logan 14:14  Right, right. No, I think, literally, I don't think he says he loves anyone except for his kids right now.Matthew Lesko 14:20  Never heard it from my family even. And you know what changed me a lot were lesbians. I live in an apartment building here, 70, a lot of cool people, younger people, usually. And there was a woman next to us (inaudible) we really got close and that she she's my gateway drug to saying I love you to a woman, it was safe. Lesley Logan 14:44  Yeah, because it didn't mean anything, she didn't care, like she loved being loved, but didn't take it the wrong way. That's so funny. I know it's really true. Like I like one of my girlfriends, I just rung on the phone the other day, and she had, like, her father passed, and, you know, we end every phone call I love you. And like, you know, I think, yeah, yeah, well, we, you know, we can change it. I, okay. So you are full of so much information. So as far as like, I mean, you are giving us so many good gems, and we can all love harder, but you actually are, I think maybe, like, you actually are, like, the person who helps people. You are an expert in helping people get, get money. So how did, how did you get here? And what are we talking about? Because, like, I when I met you and you told me this, I was like, no freaking way. But then I said that about Pilates, and now I'm a Pilates instructor, so I it's my it's like my sign when I go, no fuck no way, no fucking way. That's like some be it. No way. No one can do that. So can you tell us a little about, like, what you do when you're not just loving on people?Matthew Lesko 15:54  It is, by accident, again, my business has failed, and so what you do is become a consultant. So I have a consultant, like a researcher at the time, back in 70s, for Fortune 500 companies that wanted to do stuff, and I was in Washington, so they wanted to get money to start businesses and buy companies and find out the market for stuff. So I was in Washington, and I'd get I'd go around Washington and find help for them, and offices that give you money, offices that give you free reports on the markets for anything like I did one for Procter & Gamble on pasta, and I found a pasta expert in Washington who just spent a million dollars on some study on what's the good and bad about pasta business, and who makes money and where to get money. And so I take that stuff, and I take the government's name off of it, put my name on it, because nothing in the government is copyrighted, and I thank the department or whatever, and sell it to them for thousands of dollars. They loved it, millionaires, and that's why I saw I was making billionaires out of millionaires. I said, why does the average person know about it? Well I said I want to people. And that was my first successful business. So I was, you know, very happy with that. And but then to reach people on the street had to do with books. I couldn't charge $20,000 to do that. And so then to sell books and through publicity and doing talk shows and stuff like that. And I've been doing that for a long time, but what I see, see anybody can use it, the government, see, 40% of everything in our economy is our organizations that give you free money to solve a problem, whether it's you know, you need money to get out of debt. You need money to get rid of your your bills as an expense. You need money to start a business. You need money to get an education or get a better job. You need money to buy a house or fix up your house. You need money for I was anything you want. Is there health care, free, legal help? It's all in the government we I was finding government grant the other day for you want to buy out your boss. You know, $250,000 they'll give you in this is Colorado. To do that. Wisconsin will give you $250,000 just start a business as long as you stay there 15 years.Lesley Logan 18:25  What? I didn't know about Oklahoma. I think there was like a thing where Oklahoma City was trying to get people to move there. So you would get, (inaudible) you got like, $20,000 put down on a place to live in Oaklahoma City and then they would give you $10,000 a year. And I was like, and you had to, and all you had to do was stay for two years, so and then you could rent the house out, or whatever. And I was like, two years, and I could own a property in Oklahoma City, then I could rent it out, like I work for myself. Am I interested? And like, going back to your heart, like my heart wasn't in it. So I was like, that sounds like it's not enough money for me. But like that, I did know about that, so I didn't realize, like, Okay, this is so cool. So, like, all these states have different stuff. You just have to know it exists. The government has this. I think we all just have to, like, can we just, like, take a brief moment we are recording this two months into a shit show. Is there still gonna be money for all of us. Matthew Lesko 19:21  Absolutely, absolutely. Yeah, this is more show business that's going on for the average person. It's all still there. The downside, if all that still works, none of his stuff is legal yet. He just does it and wait till somebody stops him and but what's important is that, can you go online now? Let me show you something. Okay, okay, go on to findhelp.org.Lesley Logan 19:52  findhelp.org okay. Matthew Lesko 19:55  Right. Okay findhelp.org. Put in your zip code. I don't know what Vegas is, what's the OE on your hand? Lesley Logan 20:04  Oh, it's part of my hand my other hand tattoo. The other half is my husband and and it, and it, he has the LV, so it's the love tatoo. He's from Philly. There we go. We're in. We're in. You're so smart Matthew. You're like, okay, it didn't like, it doesn't like a VPN. So everyone, when you go to this, turn off your VPN, which is kind of like Hulu, doesn't like your VPN either. Okay, so I put in my zip code. Okay, there are 2738 programs in Las Vegas, Nevada. Matthew Lesko 20:38  So anyways, 2700 programs, those programs are all from nonprofit agencies or government offices. That means they all give you money or free help. None of them will never charge you a nickel for what they have. The government gives an average of $18,000 to every adult through programs like this every year, and that's me. And so you have, what, 1800 of them. And so, like, if you. Lesley Logan 21:02  2700 of them, yes, yes.Matthew Lesko 21:04  2700 yeah, incredible. I mean, and that's for anything. Look at the tabs on top. Lesley Logan 21:13  Yeah, there's tabs for food. There's, uh, which, like, which, when you tab on that, it has, like, community gardens, emergency food, food pantries, meals, housing, there's 22 things in housing, goods, there's a ton of stuff in goods, transit, they'll help you buy bus passes, health, money.Matthew Lesko 21:36  Oh, up in the there's the little search bar on the left hand side, on top, put in financial assistance.Lesley Logan 21:44  Okay, here we go. Matthew Lesko 21:45  How many you have there? Lesley Logan 21:50  This? It's showing me 791 pages, and there's 10 listings on each page. That's 7000.Matthew Lesko 22:02  Those people are there to give you free financial assistance. Most of us, well, we got to go to the bank, or we got to rob a 7/11 yeah and that's the options people don't know. That's why I think Google is ruining our country, because everyone's going to Google, and you can't find these in Google because they don't advertise.Lesley Logan 22:24  Right and they're not doing the SEO game. They're not, they don't have time for that. So yeah. Thank you for explaining that because I was just thinking, like, oh, I just like, you know, a couple years ago, my husband and I were trying to get a business loan for our business to help grow it. And we, of course, went to our bank, and we banked with since the dawn of my business, and I've always made more money every year. And they're like, no, you don't get any money from us because you're so small we don't care about you. So then I Googled, like, small business and like, like, nothing, except for all these banks and credit you like, these people don't want me. I'm not banking with them. We had to, like, we actually went to a wee bank event, and that's how my husband found someone who wanted to, like, invest in our business. But, like, this is really cool. So this, like, okay, but like, really, Matthew, so, like, a lot of this, there's stuff for people, like, for housing, so well, I can, there's one I'm saying, like, for people who have babies in NICU, this is amazing. So like, can I find financial assistance for my idea, for my business idea, or is it like?Matthew Lesko 23:26  No, not there, though, let me show you another website. Okay, okay, sba.gov/local-assistance. Lesley Logan 23:38  I see it. Okay.Matthew Lesko 23:41  Local hyphen assistance. You get there, after (inaudible) and there's a place (inaudible) your zip code.Lesley Logan 23:49  Yes, there is. And you can put a distance. And I'm just going to keep it small. Let's see. (inaudible)Matthew Lesko 23:54  Most of this stuff is remote anyway, so it doesn't matter where they are. Lesley Logan 23:57  Yeah, there's, like, it's telling me about the main off, the Las Vegas this, like, the SBA of Las Vegas is, like, down the street from my house.Matthew Lesko 23:59  Many other places that usually the non-SBA are better.Lesley Logan 24:10  Okay, there's, yeah, there's a just in, in, in 25 miles. Looks like I have about 15 options to go through. So, and that's like, that's just like in the like, that's just like the county, yeah. Matthew Lesko 24:25  Every one of them are people that are there to help you find money and help you need to start or expand anything. So the best way to do it, and the way you do this, to me, my advice is to call and make appointments with as many as you can. Everybody has different ideas about how to do things and whatever, and different sources and all that kind of stuff, but they're all there to help anybody who calls to start their business help you find money. Help you find technical help, legal help. Help you do your taxes, all for free, and it's or strategize for strategy. And one of the things I think is best, too, for someone like you, you're you're providing help to people as a service that see if the the government buys that service, what's better from the government is not a grant, is really a contract that you get a government contract, you know, to sell your services to the government, or from a what they do, they spend a lot of money teaching people how to start a business. So like at your what's called the career one-stop center. You go, that's another thing for getting a job or things like that, or even starting a business. And they, they, they pay people to train people to help start a business, so you could be a contractor for somebody like that. Contracting is better than any kind of grant, because you get that forever (inaudible).Lesley Logan 26:01  Yeah, yeah. I am. We actually, in the last year, been working on certifying our business, because, like, there's some contracts that you're more likely to get if you're certified women-owned business or things like that. But like, I got to, like, look for some of these contracts, like websites for that, and it is insane how many, like, how many government contracts are wanting to use, like, they're like, we need like, like, the military is like, hey, we have a ton of people who want to do the military, and they are not in shape. So the military is looking for Pilates instructors or trainers or nutritionists to just help them with this problem they have. And like the truth is, is that most of us don't know these things exist, and we're the ones who's got the passion.Matthew Lesko 26:47  Let me show you the best place for that. Now you could use what I just gave you, and they would help you. There's a better place. It's called Apex Accelerators A-P-E-X and then I, I will screw it up if I try to spell accelerator.Lesley Logan 27:04  It's okay Apex Accelerators I know, it's one of those words.Matthew Lesko 27:06  Yeah, and then, but dot U-S. Lesley Logan 27:09  Okay. Matthew Lesko 27:10  Now that's, that's a free service that just specializes in helping people get contracts.Lesley Logan 27:16  Wow. Well, that's even more fun because then I don't have to learn how to do it. Matthew Lesko 27:21  Exactly, right. Lesley Logan 27:23  Because it can be a lot, oh my gosh, this is insane. You guys, you could put your zip code in, okay, and it says, find an apex accelerator near you. And guess what? There is, there's, there's one like, it looks like it's right, oh my gosh. It's like down the street from my it's like down the street from my house. (inaudible) Yeah, make an appointment. Okay, so, okay, Matthew, this is amazing. First of all, you gave us more than I expected. Uh, how do you do this? What do you, why? But why, why help all of us? Matthew Lesko 28:03  You just showed me why? Look at your excitement. Boy, if I could do that to somebody that is just the nicest feeling in the world, yeah, I mean, like, wow. I mean, to a human that could react to something I know, and that's like, you know, my pair of socks or something, I don't even think I know it, but when I see you and you see us, that joy and that smile, that that I could do that to human at 81 that's pretty special. Lesley Logan 28:41  Wow. Well, then you're welcome. I promise you. Right now, Matthew, my husband, is listening to me, listening to this for the replay. So when he listens to that part, he's gonna he, that's what he's gonna say. He's gonna go my wife, and he's gonna shake his head, she's so humble. Okay, we're gonna take a brief break, and then we're gonna find out how people can work with you on this, because I have a feeling that, like there's ways like that they could work more with you on this. Lesley Logan 29:09  All right, Matthew, because you just gave us, and this is really great, but I actually do think that, like, do you have a group or a place that people can get ongoing help? Because obviously you're not a recurring guest here, so they can re-listen to this episode for those, like, really amazing mantras you've given us. But like, how else can they get, can they work with you?Matthew Lesko 29:40  A survey that, it took me many years to figure out how I could create income. I like paying for my own way, and after people start buying reference books with the computers and website, it took me a while, but and so I started a newsletter, and then what it turned into is a community. So I have a community now of 15,000 people that help each other get these programs. See, and I only charge $20 I didn't want to charge thousands like I did. I want to get the information to people who really need this. Otherwise, helping millionaires become billionaires was really boring. The millionaires aren't much fun. All they care about is money and not much of the heart is there, but people who really need it is more satisfying. So this is only $20 I charge for everything. Unlimited help for $20 because members help. Like today, we'll have four or five Zoom calls with members asking question as taking questions on how they got the money. So you have actually members how they got it, and they share it with you, and it became so profitable I can't really fathom too much is that we give out our own grants. We give out about 40% of all our money goes back to members and grants. So we give out like, $40,000, $70,000 every month back to members. Yeah, and four different kind of grants and, and that's, I mean, I really feel cool. Lesley Logan 31:17  I mean, you're a badass, you're really cool, but you're like, a bad ass. You're like, you're like, it's like, not even Robin Hood, because you're not taking from bad people. You're like, actually, like, good people are paying in to help good people.Matthew Lesko 31:30  Whatever it is. It seems like I thought you had to be Jeff Bezos or his ex-wife or something like that, to be able to do this, to give up, but it is and that's, I never thought I'd be able to do that. And that's really satisfying.Lesley Logan 31:46  Well, this is, I mean, thank you. We're gonna put the links to your group and everything below, because the thing that I think keeps people from being it till they see it is oftentimes the affordability of it. Like they get stuck in that. As a business owner, I have always reinvested in my business, but like the ability to grow it required some capital, because you can't risk the savings account. And the IRS might not go after Jeff Bezos, but he certainly comes after me, so I have to pay my bill, you know, I can't go, oh, it's coming. I just, I'm doing a thing. I tried something new. So it when I had a bank go, hey, here is this with this really, really, mine's not even free money. But you, you're talking about free money. Like, I actually have been able to grow my business, and we haven't touched the money. Just like having it there meant that we could, like, be a little riskier, and it's paying off, you know, so, like, I just so I just know how impactful it's been for me. And, my goodness, if I knew this 10 years ago, like, I think we'd be in a different place. But I'm so grateful I got to meet you today. You have given us so much, some are great talks. But I love to end every episode with bold, executable, intrinsic or targeted steps people can take to be it till they see it. What do you have for us? Matthew Lesko 33:00  Well, I mean is, if you want to do an idea, say, if you want to start a nonprofit, you want to start a business, you want to start a business at your home. You want to be a freelancer. You have an invention to work on, you go to that sba.gov/ and then local if an assistance, and you make an appointment. You make an appointment 1, 2, 3 or whatever, and you have to do that. Everybody wants to fill out an application and wait for the money. You can't do that because you don't know the application to fill out. You got to get experts and talk to experts who help people like you every day. And they're available for free, but they're not in Google. You can't use that. So you go, if it's for professional you go to sba.gov/localassistance. If it's for education or job training, you go to careeronestop.org that's another clearing house, and you put in your zip code to find a counselor to tell you about government money programs to help you train for a better job, so you want to get a skill to make better money, and things like that. They'll help you with that. Okay? And then if you have financial problems, you go to hud, hud.gov/counseling H-U-D for hud.gov/counseling and you put in your zip code there, and you get a free financial counselor sit down and work out your debts, your bills and all that stuff, so you don't carry that burden in the back of your head forever and get that, get that monkey off your back, And they'll do all that for free.Lesley Logan 34:42  Oh, my God. Matthew Lesko, thank you. Thank you. I, like, I love, like, seven different people for each one of those email addresses. Like, it's in my, just in my, like, phone, my contacts, and so, um, you guys, I know you're gonna share this with a friend. I know you are because, like, I think what I do hear people going, it can't be that easy. It's not going to be easy. I'm sure you're going to have to fill out paperwork, you have to make these appointments, you have to get the steps. But it's there, it's there, and because so few people will take the steps and do the thing like you're you're not in a huge competition. So you know what, babe, share this with a friend who needs to hear it. Thank you, Matthew Lesko. Go check out his group. Go check out what he's doing, and then report back. Let us know what you were able to do with it. Let us know what, what, what grant you did or what website you did, or how it helped your friend. Because I think it'll make Matthew Lesko's day.Matthew Lesko 35:37  Let me see a smile. Lesley Logan 35:37  Yeah, y'all, you know what to do. Until next time, Be It Till You See It. Lesley Logan 35:43  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 36:26  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell. Lesley Logan 36:30  It is transcribed, produced and edited by the epic team at Disenyo.co. Brad Crowell 36:35  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 36:42  Special thanks to Melissa Solomon for creating our visuals. Brad Crowell 36:45  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this week's episode of The Terrific Teacherpreneur, I reveal how certain resources may be unintentionally hindering your sales. By tuning in, you'll gain the insights needed to enhance your existing resources and create resources that will drive future sales.In this episode, I cover:Why addressing this issue early in your business is key to long-term successWhy some niches are too saturated to see meaningful SEO results or listing improvementsHow to revamp a resource that no longer aligns with teachers' needsThe potential risks of listing seasonal productsHow to assess a product's success potential before you create itThe one crucial question to ask yourself when developing a product ideaApproaching product creation with intention will ultimately boost your sales. Start implementing this advice to strengthen your store today!TPT Seller Beginner Course Secrets For Success (SFS) Waitlist - Like what you're hearing? Feel free to leave a review for this podcast!- Don't forget to subscribe to the podcast so that you don't miss an episode!Interested in learning more about TPT, Pinterest, or email marketing? Check out my TPT seller courses here!

" Horror is the excitement of the unknown." It's dark all around you. You clutch your flashlight with trembling hands, but the beam of light blinds you when it hits a wall of fog. In the swirling mist ahead, eerie creatures wander the grounds between you and your goal. You must use your knowledge of the inhabitants of this place to save yourself and your friends. Welcome to Lockhill. Bill Dalitsikas, owner of Lockhill Escape Game in Athens, Greece, is the master of horror, when it comes to escape rooms. The Sanatorium premiered at the #5 spot on the TERPECA awards, and Chapel & Catacombs was voted the #1 escape room in the world in 2022. (Both games also won Golden Lock Awards.) He joins us on REPOD to talk about his inspiration, thoughts on what makes for a good horror escape room, and the Athens escape room scene. These games are massive, and it's absolutely wild that for the most part, Bill designs and builds these games all by himself. I really loved hearing him talk about using actors as puzzles in his games. It's one of the many mechanics that make his games feel like real live video games. Indeed, he was heavily inspired by Silent Hill, Mansions of Madness, and Betrayal at House on the Hill. It became very clear as we talked to Bill that his motivation isn't to scare the players as much as possible; rather it's to give the players the best experience possible. That's why he has three different game modes for The Sanatorium: Day Mode where it's less scary with more focus on the puzzles, Night Mode where the focus is on the actors and scares, and Midnight Mode where players get the best of both worlds—maximum puzzles and maximum scares. Even if you're not a fan of horror games, I think you will find this conversation compelling. Hopefully it will convince you check out the games at Lockhill next time your are near Athens.   Full Show Notes   Episode Sponsors Thank you to our sponsors: Weldwood Marketing, Buzzshot, COGS by Clockwork Dog, and Patreon supporters like you.    Weldwood Marketing Maximize your online presence with Weldwood Marketing. It's a one-stop shop for digital marketing—specializing in web design, SEO, online ads, and best business practices. They can even manage all your integrations so you can track the customer journey from clicking on an ad to booking your game. Let Weldwood help unlock more money for your business. Special offer exclusively for REPOD listeners: Weldwood rarely offers discounts, but they did for us. REPOD listeners get 15% off Marketing Services for the first 3 months, PLUS $750 off escape room websites. Schedule your Discovery Call and mention REPOD in the notes! Visit weldwoodmarketing.com/repod to learn more about this exclusive offer.   Buzzshot Buzzshot is Escape Room Software, Powering Business Growth, Player Marketing, and improving the Customer Experience. They offer an assortment of pre and post game features including robust waiver management, branded team photos, and streamlined review management for Yelp, TripAdvisor, Google Reviews, and Morty. Buzzshot now has integration with the other REPOD sponsors: Morty and COGS. Special Offer for REPOD Listeners: REPOD listeners get an extended 21-day free trial plus 20% off your first 3 months, with no set-up fees or hidden charges. Visit buzzshot.com/repod to learn more about this exclusive offer.   COGS COGS by Clockwork Dog is an easy to use software/ hardware platform for running interactive events, including escape rooms, and other immersive experiences. They have plug & play hardware that seamlessly integrates with their software so you can create a show with lighting and sound cues without having to write a single line of code. Map all kinds of inputs to outputs by building up simple logic steps which determine what you want to happen and when. Special Offer for REPOD Listeners: REPOD listeners can get the COGS Starter Set for only $130 + free shipping to the USA. This bundle is usually valued at $257. You can learn more and purchase your Starter Set at cogs.show. Use code REPOD at checkout.   Become a Patron Today! Supporitng us on Patreon helps to fund our work, pay our team, and it grants you access to an incredible library of bonus content including:  The REPOD Bonus Show The Spoilers Club The Travelogue Series Thank you to all of our ongoing supporters

  BOSSes Anne Ganguzza and Lau Lapides share an inspiring and candid conversation about the challenges and triumphs of leveling up your business. Anne opens up about her personal journey of growth, from small changes in her Pilates class to taking a significant leap in her company, battling the fear and discomfort that often accompany evolution. This episode offers profound insights into navigating change, the vital role of a supportive team, and the power of embracing risk for long-term success. Listeners will gain actionable wisdom on recognizing their own self-imposed limitations, the importance of strategic planning, and understanding that growth, while sometimes terrifying, is essential for avoiding stagnancy.   00:24 - Announcer: It's time to take your business to the next level—the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO Boss. Now, let's welcome your host, Anne Ganguzza. 00:44 - Anne (Host): Hey everyone, welcome to the VO Boss Podcast. I'm your host, Anne Ganguzza, and I am here with Lau Lapides in our Boss Superpower Series. Hey Lau, hey Anne. 00:54 - Lau (Guest): I'm so excited to be back. It's been a while, you know. It seems like it's been forever years. It hasn't been, it's been years, but it feels like that. 01:04 - Anne (Host): I'm going to say a lot has happened, and so I brought props to show you. So I have... actually, I love props. I care my props. I have actually leveled up, okay? So in many ways. So I have my three-pound weight and I have my five-pound weight. So in my Pilates class, I finally leveled up because when they say grab your light weights, I went from three pounds to five pounds. 01:26 - Lau (Guest): You're now a heavyweight. 01:28 - Anne (Host): Well... I don't know if it's heavyweight, but now, right, it's a change. I've leveled up, and while it may not seem like a lot over the long haul, guess what? It's going to mean a whole lot. And I thought it was such a great comparison for our businesses and how we can make simple little changes. And those simple little changes over time are going to make an amazing difference. And I even got like excited, and I wrote, "No sacrifice, no success." And then here's my little boot necklace to like kick myself in the butt to remind myself. 02:00 - Lau (Guest): We all need that, Annie, we all need that. 02:02 - Anne (Host): I love that, to do that, yeah. So I've taken some chances with my business, and I have done some things. I've made some changes, some not so small, but they've been coming for a while. In my head, they were small, and over time they evolved into a kind of, maybe, a bigger idea for a bigger vision for my company. And I thought it would be great to just talk about the process because it's not easy to level up. 02:27 - Lau (Guest): Oh, it's no, it's not the most challenging thing you can do. And it's funny how you have the thought, the imagination, the dream, which has nothing to do with the actual reality of doing it, right? So you're moving through that reality. 02:40 - Anne (Host): I consider the brain, right? My brain steps, my little steps over time, because I've been thinking about how am I evolving, how am I going to level up, how am I going to make these changes? And so in my head, I was making small changes, right? Until finally, I started implementing those small changes, and then kind of as a, I guess maybe a side effect or after effect of those small changes, then I needed to make bigger changes. And so now I have to say that through the process, it's been definitely a learning process, not only for... I like to say I have a clear direction of where I want to go, I know that, but also things have happened that have been, I guess, scary. They've been monumental, like growing challenges for me, but also moments where I've been... Oh, I get it now! 03:31 - Lau (Guest): Yes, let's hear, what are some of those aha discovery moments for you that caught you? 03:31 - Anne (Host): So the aha discovery, right? The aha discovery of evolving your business and always growing, and I'm always talking about that, right? I'm always talking about evolving, and I'm like, "Oh, I got an idea for this, I got an idea for that." I'm a little bit of a serial entrepreneur, but when it comes right down to it, I think that a big aha moment for me was in the process of doing this, is that I've learned a lot about myself, and I've learned where I myself get in my own way, right? I myself get in my own way, right? And I like to think that I don't, and that I'm all confident, and I'm... Yes, we can forge forward and be successful. But yet there's been some times where I'm like, "Well, am I doing the right thing?" And I second-guess myself, and then when I do that, I learn more about myself. Yes, and so it's really been a learning experience about myself and how there are ways in which I hold myself back, and how when it comes to growing your business, the team that you have in place can do a lot to support you. 04:33 - Lau (Guest): Now, before you go on, Annie, I want to know on a scale of one to 10, 10 being the most terrorizing, before you made the move, because a lot of our clients and talent ask us about this, like, "How do I make these really serious and scary moves?" How scared, terrorized, were you at the thought of that kind of change, which is semi-radical, especially when you're working with people for quite a while? How scared were you? 04:59 - Anne (Host): Terrified, terrified. I mean, terrified. It was a 10. It was a 10. Stress level eating, do you know what I mean? 05:05 - Lau (Guest): Well, thank you for being honest, I would agree. 05:07 - Anne (Host): I think it's true. Headache, neck ache. It never gets easier. No, it never gets easier. 05:12 - Lau (Guest): It's always a risk, a huge risk. 05:15 - Anne (Host): And we've talked about this. It's not like uncommon that we've talked about like taking risks and stuff like that. And even before, I was like, "Yeah, we take risks, we're bosses." And this time I took a big risk, and I think that I really challenged myself to take a big risk. And is it completely successful? I don't know yet, you know what I mean? It's evolving. 05:34 - Lau (Guest): And that's the nature of risk. If you knew, it wouldn't be a risk. 05:37 - Anne (Host): Exactly. I mean, I'm evolving with it, I'm growing with it, and I have faith that I'm determined that it will evolve into something successful for me, and so that I have. But the terror along the way has been surprising. 05:53 - Lau (Guest): Yes, yes, because it never gets easier. It never gets better. No, right? It just gets more, higher stakes, and it's funny. The stakes get higher. Yeah, and it's funny, what were the stakes for you this time around? Can you like break it down for the listeners? How did that work? 06:07 - Anne (Host): I'm going to keep going back to here, like right. So we all know my health journey, right? And my health journey took about a year and a half, right? To kind of come to fruition and get the news that, you know, I was not well, healthy, and I needed to do something about it. And then get to work, right? Focus, get to work. And so I was driven. I had a goal. I was driven. I didn't stop until I got to that goal. And then all of a sudden, I got to the goal and I'm like, "Wait, I have more goals." 06:34 - Anne (Host): And so my three-pound weight was always my weight that when the Pilates instructor said, "Go grab your light weights," I said, "Okay, three pounds," right? Three pounds is what? Before it was like one pound, I'm not quite sure if it might've been two pounds. Then I said, "All right, I'm going to graduate to three." But then just this past week I went to a five, and I said, for whatever it was, I had been thinking about it and thinking about it and thinking about it. Similar to my business. Right? I was thinking about the moves, I was stressing, I was nervous, I was like debating, I was researching, I did all the things in my head to evolve, and then finally, I took the leap. And so this past Wednesday, I took the leap, and I went to five pounds. Isn't that great? And it wasn't horrible, and it wasn't horrible. And now I know that there will be days when I'm not going to want to do the five pounds, but I'm going to push myself to do the five pounds. 07:24 - Lau (Guest): You're going to push, but there was something inside of you. 07:26 - Announcer: This is something I think the listeners have to know this. 07:29 - Lau (Guest): There was something inside of you, this little voice, that somehow knew that you could take it on. 07:34 - Anne (Host): And today was the day you could handle it, even though you felt nervous, scared, and with weights, you actually can get hurt, physically hurt, right? 07:44 - Lau (Guest): So of course you're not lifting 150 pounds, but you can still hurt yourself, right? Exactly. Well, let's transfer that now to your business. 07:52 - Anne (Host): Yeah, I mean, and it was funny because I thought about it, thought about it, thought about it, strategized, strategized, said, "Yes, I should. No, I shouldn't. Yes, I should." Today's the day. 08:00 - Lau (Guest): The back and forth, right, Annie? The back and forth. Yes, no. 08:02 - Anne (Host): And then I said, "Today's the day." Today is the day, right? And so literally, that's kind of what happened when I made the decision after I had been thinking about it, researching, going back and forth, "Okay, I'm going to do it," and then I started it, and it was like building a muscle, right? So I'm still in the process of building the muscle of my business and getting through the growth, right? So I'm going to grow my muscle with my five-pound weight. 08:29 - Anne (Host): I'm going to grow my business, right, with my growth strategy, and it's terrifying, it's uncomfortable, right? It's uncomfortable, but there are little successes that I'm seeing along the way, and that makes me happy, and that gives me the confidence to move on and to continue on my journey. And I know in my heart, right, I will make it work for me in the way that it's best. I think the one thing, Lau, which is interesting, is I always have to figure out what's the fallback, right? What's the worst-case scenario, and can I accept the worst-case scenario? 09:02 - Lau (Guest): What is the worst-case scenario? 09:02 - Anne (Host): The worst-case scenario was I'm committed to my growth strategy for a certain amount of time and a large amount of money, to be quite honest with you. 09:09 - Lau (Guest): Well, that's what I was going to say, that you lose a bunch of money that you don't feel you got any return on or any knowledge on. That would be the worst, wouldn't it? Honestly, I can't imagine that happening with you because you're going to squeeze the juice out of everything, but that would be the worst. 09:25 - Anne (Host): The confidence that I have, Lau, and I think that what we've spoken about as well in podcasts before, and I get excited about this, is that I said, "Okay, I have a certain amount of money, I can make a commitment, and I am okay if I lose this money." It's kind of like... it's like gambling. I was just going to say, I don't want to bring up gambling, but I will, because when I go to Vegas, I say, "Okay, I have a certain amount of money. If I decide that I want to gamble..." I don't really gamble a whole lot, like my gambling money is maybe 20 bucks, just to have fun. 09:51 - Lau (Guest): I don't either. 09:51 - Anne (Host): Because I'd rather spend my money on something that I know I'm getting. Like I'm getting a nice facial or a massage. 09:55 - Lau (Guest): I do too, I know. Or dinner. But doesn't that make it harder for you to make those moves because you're not a gambler? 10:05 - Anne (Host): Well, I'm not a gambler, let's say, in Vegas, but I am a gambler with my business in a lot of ways, because I know that if I don't, I will be worse off. If I do not grow, and I've said this before, stagnancy is the death of me. If I do not grow, that is the worst. And I think what was happening is I was at a place where I didn't feel like I was growing anymore, and I wanted to continue the growth. And I'm like, "How can I grow? How can I get more clients? How can I reach these clients?" And when I really researched the answers, it wasn't within my own industry, because I had my own circle already built, which was amazing, and I love my circle. I'm not giving up my circle, but I needed to get beyond the circle to bring in new people, to bring in, right, new clients, and that was, I mean, really, how was I going to reach those clients? 10:54 - Lau (Guest): So what does that translate to for you in terms of this last move that you just made? I know you can't get into too many details before your launch of it, but what did that translate to you in terms of the team you had and were working with, the new team you wanted to be working with, and the new concept that you had moving forward? What were the action steps that you really had to start taking on in order to realize that? 11:22 - Anne (Host): Well, action steps was, first of all, education and research, right, and understanding. And I was actually put in a situation where I needed to get a new team of professionals that could, first of all, handle my website, because the person that I had worked with for many, many years was not able to continue to do that. And so I was looking for more members of the team. And so in doing so, it's hard out there looking for people. I mean, we've discussed this before, like, do they know the industry? Do they not know the industry? What are their skill levels? And, to be honest with you, if people in the voiceover industry knew website development, there are a few people that do, but there's not a lot, right? 12:01 - Anne (Host): So I had to go outside of the industry to look for people that could handle the back end of my websites, because I got a lot going on. I mean, we know that the podcast here, there's a lot of products, there's lots of back-end workings in the website that set up appointments with me, that handle income and inflows and outflows and that sort of thing. So I needed to have someone that was capable in that to take over. And so in doing that was education, research, interviewing, and then also really having a hard look at the budget, because you know, I mean, I have a certain budget. And I think the one thing that sealed it for me—the go, right, the go, and go after thinking and strategizing and education—was having a certain amount of money set aside that I could risk, right, to move forward and know that if it didn't work out, I wasn't confined to a lifetime of it, right, financially or emotionally. I could get out of it if I needed to, right? And what would be the worst thing that could happen? 13:00 - Anne (Host): Well, I would lose that money. So I was just like, if I was going, I have this amount of money that I'm willing to lose, and now I'm ready to gamble. And that's really what it took. And that, just knowing that, having that security and knowing that I had a certain amount of money I was willing to invest and lose completely, completely, if things didn't go the way that I thought they were and I needed to get out, I was okay with that. And so I think that gave me the green light to go ahead and do it. And now, once I'm doing it, right, there's all sorts of like things that are like... I was not anticipating all sorts of obstacles in the path that I did not anticipate. 13:38 - Lau (Guest): Tell us about a few of those obstacles that you ran into. 13:40 - Anne (Host): Well, you know, if you're working with new people, they don't know you, right? They may or may not know your industry. These people did not know my industry, and so they need to be educated so that they can do the best job that they can. The amount of time that I spent educating it's amazing because, you know, I've been in this industry for, I don't know, 17, 18 years, and people that have been working with me have been working with me a long time, so that's a lot of years. Once you work with someone or, you know, you get to know them for that long of time, it's great, because you know the process, you know the industry, you know the person you're working with, you know what they're expecting. When you have new people, it's a whole new relationship, right? And it's like a new client, right, a new voiceover client, where I always loved voiceover because you got in and you got out quick. 14:25 - Anne (Host): A lot of times, yeah, you had a client that kept coming back. You developed a relationship, and typically it was an easy relationship because they've liked what you've done, and they were happy with it, and there was never really, for the most part, you're not having difficult moments within that relationship. This one, I am an owner of my business, right? I need to have it run in a particular way, so it's not like I'm the boss this time, right? Before, my clients, they're the boss, right? I have a skill that I'm providing, and I'm providing audio to them. They like it, they accept it, they pay me. It's great. They come back. Right, they give me new stuff. They like it, they accept it, they pay me. It's great. This, I'm the boss, right? I have to like it, I have to accept it, and I have to say, "This is great. This is moving my business forward." So I have to do a lot of assessment along the way, especially with new people who may not be familiar. 15:12 - Lau (Guest): Now I have a question about that, okay, because we get a lot of questions about this. Folks come in and feel like, "I'm working on a voiceover career or an actor career. If I need to hire people or I need to get a vendor to serve me in a particular service, they come in, they have their expertise. I pay them, they do it." The problem is they're missing the link of how much education and management you have to do when you hire a person, a consultant, a team. It's any person. It is not like, "Here, do my website, and I'm done, and I'll see you in a couple of weeks when it's done," and that's time consuming. Can you take us through, right, can you take us through a little bit of the process of how you are managing this new, brand new team of people who may or may not have the expertise in this industry? How are you managing those people? What does that look like in terms of time and in terms of effort? 16:05 - Anne (Host): Oh, it's a lot, it's a lot of time, it's a lot. It's more time than I anticipated, and I forgot. I mean, because I had gotten almost complacent because people knew me so well, right? I mean, and so now I have to educate new people, a new team, on how I want my business to move forward and who I am and certain things that I expect. And so the amount of time that was required, I did not anticipate. I thought it would be easy, but it's not. And it's interesting because it kind of brought me back to, you know, you think things are just automated and my web girl, I've worked with her for 15 years, she knows me, she knows exactly like what I love, she knows if I say I need something on my website, she could do it. I didn't have to like micromanage at all. Now, all of a sudden, right, there's a lot of time spent educating the new team on, "Here's the practices and the procedures. And this is the way that I like it, because I'm the boss, right?" That amount of time that I'm managing, and I don't like to micromanage. What I like to do is educate enough so that I can say, "Go be creative, do it." It's so funny because, no matter what they do for you, right, they have to know who you are and your brand in order to be able to help you grow your business further. 17:17 - Anne (Host): And I literally went to the boot. Again, I go back to the boot, but I went shopping yesterday. I had a gift card to spend it at this Western store, and I got a cowboy hat. I got a cowboy hat, it's really cool. And the guy branded it for me on the inside of it, and I said, "Well, I love branding." Right, I love branding. "Let's do my initials AG." You know, that's like my website, it's everything. So he has the branding AG. And then I said, "Oh, I like those stars. I'm a star, make me a star." And the way he branded me, he floured it. Like every time he put that branding iron on the hat and he picked it up, it was branded. It was like a big flourish. And I'm like, "I don't care what you do or how many stars you put on it, you're creative. He's like, 'Oh, I'm a creative person, you do your thing, I trust you. You can put as many stars on there as you want, but I'm a star.'" So he's like, "Okay." So I let him like creatively flourish with my brand. But I gave him the specs on, "Here's my AG brand, and I need it to look like this. But now you can flourish and enhance the brand." 18:15 - Anne (Host): It's kind of what I'm doing with my business, right? I'm allowing people to do what they're good at, and that's a big thing. Like to kind of give up the control to allow the people who are experts in what they do, like I'm not a graphic expert, right? I need a graphic expert to create beautiful graphics for my website or a beautiful graphic for my social media, and so that's what they do, right? So I'm like, "Here, here's my guidelines, here's the brand, here's what it looks like for the most part, but put your creative flourish on it," and I love that. That's how I want to be able to manage people. I want to be able to have people that I can say, "Here, here's your baseline, your guidelines for the business. This is how I need it to sound, this is how I want to be represented. Go ahead, put your creative flourish on it." 18:58 - Lau (Guest): Do you feel like, Annie, especially if it's a company that has never worked with someone like you or someone like this brand or even in the genre of the business, do you feel like you can trust them to go off and create? Because there are so many questions that come up about the products and services themselves, do you feel like you can sort of take that step away, or do you feel like in the first couple months you don't? 19:23 - Anne (Host): I do need to be on top of the matter for the first couple, because I, yes, and that's what I'm finding, is that I do have to say, "No, this isn't quite what I need. Let's make adjustments," and they need to be willing to make adjustments while they get to know. It's a mutual, we need to get to know each other. 19:38 - Lau (Guest): Okay, so I have a question about that. How do you determine—this is a common question of all of our talent and clients—how do you determine how to bank hours according to what you're paying your marketing team to bank hours in order to educate, collaborate, go back and forth? How do you negotiate that with your company, not really knowing how much time they're going to need to figure it out? 20:06 - Anne (Host): Well, honestly, like, no sacrifice, no success, right? I am sacrificing a lot of my hours to do all the checking and then making the corrections and saying, "No, this, not this, this." And so for me, it's a sacrifice, right? It's a sacrifice of my time. I have to make sure I allocate time to be able to do that to educate them. But the better I can educate them right in the beginning, the less time I'm going to have to spend later on. That's the way I feel, and the easier it'll be for them to get to know me. I don't think that there's any lack of content about me out there, so, like there's lots of help if people need to know who is Ann Ganguzza. 20:43 - Lau (Guest): But the question is that a lot of people are going to be wondering is what if they want to hire a marketing team? What if they want to have a marketing consultant, right, working on? How do they know how much that investment will be, not just time but money, how much that investment will be based on the kind of education and back and forth that they will need to do with that team? Even if they're in the industry, they're still going to need to do it. 21:07 - Anne (Host): Yeah, it's probably more than you anticipate. You think that you can just say, "Here, create a graphic," or "Make my website." But there's so much that, again, because we are personal brands out there, right, in this industry. We are personal brands, brands out there, right? In this industry, we are personal brands. There's so much of us that is invested in representation and what we look like, what we sound like, how we're being sold, right? There's so much of us that, if we are not able to educate a team on who we are, right, and how we need to be represented, right, you need to be able to allocate that time. So the way that it's working with my team is that services are rendered. I mean, I don't pay for every version of a graphic. They basically do it until it's right, and that's how that works. I pay a blanket fee. 21:53 - Lau (Guest): Do they give you an amount of hours that they're willing to budget in for the month? 21:55 - Anne (Host): Nope, nope, that's great. There's no, yeah, there's no, not in a contract, let's put it that way. And so that was something that actually it's a really great question, because that was something that I wanted to make sure of. I mean, when we went back, right, "Here's what I need. I need to have this, this, this and this. Are you able to provide that, right, and are you able to provide revisions, right, without additional charges?" There's no charges. I'm paying a retainer fee, and so there are no, at least in the contract. There are not, right. There are not. There is a statement of work. There are timeframes. So if I need this to be done on my website, I should expect it to take this long. 22:40 - Lau (Guest): Right. Now, I have a question about that, Annie. If they're doing socials, which they're engaging in SEO, but also an engagement for you, right? They're doing socials in terms of engagement, they're doing graphics. 22:52 - Anne (Host): They're doing some graphics. They're doing graphics. 22:55 - Lau (Guest): But do they actually go on and engage in your voice? 22:57 - Anne (Host): I'm engaging right now. Okay, the question is, though, for people who need help, they would. They would. 23:02 - Lau (Guest): Well, that's the question I have. 23:03 - Anne (Host): If I wanted them to, they would, but I want to engage with the people as long as I have the time. I want to be able. The initial like impression of me and then if there are comments or questions, I like to engage for now, until there are some questions that they can handle on my behalf. But I don't want to misrepresent or people to think that, "Oh, somebody besides Ann is answering." For the most part, I'm interacting with any engagement that happens. They just need to provide the initial wow for the engagement. 23:37 - Lau (Guest): I got you. I got you. 23:38 - Anne (Host): But they would. They said they would, and I actually... We never actually went into that, because that's not what I'm having them do right now. I'm more concerned with them getting the website SEO going, doing some SEO work. They're doing a lot of SEO work for me, which, again, I wanted to be able to expand my reach and to be found outside of the circle that I was in already. 23:57 - Anne (Host): So that requires a lot of keywords. It requires a lot of going back to content that I've produced, creating new graphics for it, creating new titles, creating new words, you know, new content, new descriptions. And so, for the most part, I am approving all of that, and if it needs to go back to the drawing board, I basically correct it and say, "No, let's do this, let's do that." Again, I'll say, "I would never have said this, right, or I would never say this. This is not the proper terminology for this industry." So that's the one thing is that they don't necessarily know the terminology in the industry, nor do they know like, graphically, like, what microphone should I represent? Like, no, do not put a dynamic microphone. 24:39 - Lau (Guest): So you're doing that kind of team, and it's good for our listeners to just know, like, why are you doing this when you could do it yourself? But the expertise of an ad team like this is not only graphics and graphic design, but it's also how to reach your target markets. 24:57 - Anne (Host): Yes, and a different perspective, Lau. That's the other thing that I want to say is, the biggest benefit of this is it's great to have people in the industry, and I still have people in the industry that are doing work for me, but also having a perspective that's outside of the industry, because, again, I need to get outside of the bubble that I'm in, right? And so how do I do that without a different perspective? Right, I want to attract corporate clients. Right, I want to attract corporate clients for my voiceover. How am I going to do that if they're not in my circles already? Right, how am I going to reach outside? 25:28 - Anne (Host): And so a lot of it was to have somebody that does that for all industries to be able to do that for me, and then also, basically, to give me the perspective, like, so that I don't get in my own way, because I've literally had to say, like, "Do you think you should put my face on that graphic right now?" 25:47 - Anne (Host): "Because doesn't that seem too assuming, you know?" And I get all like, here I am getting in my own way, and they're like, "No, no, no, no, because at this stage of the sales funnel, right, they don't know you yet, and so you need to represent your face in that confident way, blah, blah, blah, blah. Later on down in the sales funnel, when they know you, then you don't have to repeat that." So they're experts in that, and basically there's a lot that I'm learning from them, and they're learning a lot about the industry from me. And we're collaborating, and that's the one thing that I do like is that it's in a very collaborative sort of way, and it wasn't without many interviews, by the way, and what's cool about that is they become... 26:31 - Lau (Guest): Yes, you're educating them about the industry and how they need, and people are going to be seeing and thinking about you that are not esoteric, they're not in the industry, they're people that are in the universe. Corporate people, people who might hire me for a voiceover. Yeah, I just want to say, though, that that is a perspective that we all lose along the way. 26:53 - Anne (Host): We do. 26:54 - Lau (Guest): Because we get so involved in the audience that we're currently with, we think everyone is like that. Everyone sees it that way, when really it can be quite opposite to that, that they see you as something totally different than what you think they're seeing you as. 27:07 - Anne (Host): Yeah, and that was the biggest education for me and the biggest takeaway is that it's a growth experience. 27:15 - Anne (Host): Growth is not always fun. Growth is not always fun, growth is not always easy, but growth is to me a sign of moving ahead and moving forward. And so, as long as I can accept that, and I can accept the beatings along the way and the discomfort, and the discomfort, you know, you've got your triumphs and celebrations and exciting moments, but you also have, yeah, you got to work that out. 27:37 - Anne (Host): Work out my stress, work out my stress. I love it. But it's all good, guys, and bosses. I guess this whole discussion today was like really small steps can really mean large growth for you in the long term. And for me, it was a bunch of tiny steps in my head, and then it was just kind of a leap of faith, right, once I said, "What's the worst that could happen?" 27:57 - Anne (Host): Right, I have accepted the worst thing that could happen. And I remember that's so funny, Lau, because in the beginning of time, I feel like in the beginning of time when I graduated college, right, a thousand years ago, a thousand years ago, when I graduated college and I was trying to determine whether I should accept a job in New Jersey, right? Should I move my young butt to New Jersey in a place that I didn't know anybody, all by myself, right, and work for this company? And I said, "You know what? It's scary, but I'll give it a year, and if it doesn't work out in a year, guess what? I can move home." The worst thing is, I don't like it and I move home. 28:31 - Anne (Host): So I did the same thing with my business, and I'll tell you what, Lau, it really puts things in perspective. I said, "Okay, I have a certain amount of money that I can lose, that I'm going to invest, I can lose it, and I'm okay with that, as long as I grow along the way. And if I grow along the way, I have such an education." To me, I'm like, "This is great, now I can move forward." 28:50 - Lau (Guest): I'm with you, totally, I'm with you. Now, one more question: To the people who are not leveling up quite in that way. Maybe they're in an early stage, earlier stage. They say, "I need this, I love this, and I want this, but I don't know if I have the extra money, I don't know if I have the extra capital for this." What do you say to those people that are a little bit tighter on budget, a little bit more worried about paying the rent, a little bit earlier in the game, or maybe they're not, maybe they've been in it for 10, 15 years, but they're still worried about the tight purse strings? What do you say about that? 29:21 - Anne (Host): Well, okay. So tight purse strings are one thing, right? I mean, you either do what you have to do to get the money. You put it in savings, you save for as long, earn it. 29:29 - Lau (Guest): Yeah, you work at Dunkin' Donuts. You know what I mean? Beg, borrow, steal it, as we used to say. Make me my iced coffee at Dunkin' Donuts. 29:35 - Anne (Host): You do whatever you do and you put it away, and then you say, "I've got this amount of money to invest." 29:40 - Lau (Guest): That's if you actually need the cash, right? Yeah. 29:42 - Anne (Host): And if it's not just cash and you just don't want to work, do you know what I mean? Like educate yourself. Like spend the money, invest the money in yourself. If you don't have money, it's time. 29:55 - Lau (Guest): Right. Beg, borrow, steal, right? Don't. I think you're also saying one really important work ethic thing that's a bottom line too, is you got to work harder? 30:00 - Anne (Host): Not only smarter. 30:02 - Lau (Guest): You got to work harder. I don't know why people threw that out the window. "Work smarter, not harder." Well, you kind of have to do both. 30:09 - Anne (Host): You have to do both. You have to work hard and work smart, right? Yeah, you do, and that's actually, I love that you said that. You really do. I mean, people know that I work. I mean, I'm just, I'm working extra hours right now. 30:19 - Lau (Guest): I'm not calling you a slob, but you're a grinder. You know what I mean? You are a grinder. 30:24 - Anne (Host): I always have been, but more so than I really want to. But my ultimate goal is so that I'm not going to have to work so hard in the future. Right? And again, if I were stagnant, right, and I just got kind of complacent, then that's almost worse. 30:37 - Lau (Guest): Yeah, but I know you. I know you. I don't think you're ever going to retire. You're not the type. You'll be on the phone at 98 going, "Wait a second, are you saying this?" I mean, you do have too much love and passion for everything that you're doing, and you know that's what really drives us at the end of the day. It's fun, there's got to be a fun factor. 30:55 - Anne (Host): Well, I think it's like a game. It's a game I play, you know, in a way. 30:59 - Lau (Guest): I mean, there's strategy, you want to win. Exactly, it's a very creative game for me. 31:05 - Anne (Host): So I think that, bosses, we all have to play that creative game. We all have to not just want to win at our performance and be in the booth and do a great job, but also win at our businesses and play the game. I mean, play the game. It's not a bad game to play, it's a fun game if you allow it to be, right, even though I'm telling you, I have discomfort, I'm stressed, but I enjoy the journey. 31:27 - Lau (Guest): I enjoy the journey. And remember what makes it successful, Annie, is that you're the designer of the game. Yes, you get to not only play the game, you get to design it. So don't lose out on the design element. That's the beautiful thing about it, right? 31:37 - Anne (Host): We're designing our own game. 31:39 - Lau (Guest): Our businesses are similar in the industry, but they couldn't be more different in the way they're designed and executed, and that's the beauty of what we do as creatives. Is that, and any industry that you run your own business, no two restaurants are really the same. 31:53 - Announcer: There's different designers. 31:55 - Lau (Guest): So have fun with that. 32:02 - Anne (Host): So guys, do the work, do the work, Make the small changes. 32:04 - Anne (Host): Yeah, Lau it's been amazing. Thank you so much for all your love and encouragement too. You are a big part of my team and I love having encouragement that does help, because you don't feel so all alone and I'm not also like, oh my God, am I doing the right thing? So yeah, guys, I'm going to give a great big shout out to our sponsor, ipdtl. You, too, can connect and network like bosses, like Lau and myself. Find out more at IPDTLcom Bosses. Have an amazing week and let's go build those muscles. All right, bye, bye. 32:33 - Announcer: Join us next week for another edition of VO Boss with your host, Anne Ganguzza, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via1 IPDTL.  

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In this episode, Christa takes you behind the scenes of a live training she hosted for her Inner Circle clients, all about how to get better results from AI tools like ChatGPT. If you've ever felt stuck staring at a blinking cursor when trying to write content - or ended up with a robotic, boring blog post - this episode is for you.You'll learn exactly how to write better prompts that get you high-quality content tailored to your brand voice, audience, and goals.What You'll Learn in This Episode:Why most people get bad content from AI—and how to fix itThe formula for a high-performing blog prompt (hint: it starts with “Act as a…”)Real-time examples:“Caring for your feet in the summer” → transformed into an SEO-rich, client-attracting blog“Pilates and pelvic health for women in menopause” → turned into a carousel, reel, blog, and email ideaHow to target your content for different types of buyers:Ready-to-buyInformation-gatherersLurkersWhat backlinks are and how to use them for SEO (including a genius idea for backlink swaps with peers)Tips for making ChatGPT content sound more like you (and not like a robot)

Send us a textAI shopping tools like Perplexity and ChatGPT are changing how customers find products. Amazon is now listing products from DTC brands—even if they didn't agree to sell. Small e-commerce businesses risk getting buried without strong AI-based SEO strategy.If you're tired of Amazon calling the shots, book a DTC call and take back control: https://bit.ly/4le9LrB#AmazonSellers #EcommerceAI #AIShopping #DirectToConsumer #AmazonSEOWatch these videos on YouTube:Need a dayparting strategy? https://www.youtube.com/watch?v=Mtc6N_jVwNg&list=PLDkvNlz8yl_aeEp6XMypvS52zg8kIQ40mDealing with Amazon inventory fees? https://www.youtube.com/watch?v=S-iMEPoo_mY&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=4-----------------------------------------------Get your FREE PPC Guide for 2025 here: https://bit.ly/4kVZ9gMFind solutions with a one-on-one coaching session: https://bit.ly/45693YtSee how we can help grow your Amazon business: https://bit.ly/3Ht30mSTimestamps:00:00 - AI Waves Are Hitting E-commerce Hard00:28 - Customer Journey Is Changing With AI Agents01:00 - AI Agents Can Now Buy Products for Shoppers01:45 - Perplexity Offers Advanced AI Shopping02:45 - Will Customers Actually Shop With AI?03:39 - Why AI Referencing Is Becoming Crucial04:30 - Big Brands Getting Picked, Small Ones Left Behind05:00 - Amazon Controls DTC Shopping Without Consent06:00 - Amazon's Rufus vs Better AI Tools06:40 - What Brands Must Do Now to Stay Visible07:10 - Final Warning: Amazon Will List You Either Way-----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Still not writing SEO crap.Deal with it Jamingo.IHADTOSAYITPODCAST.COMHORRIBLEDESIGNS.COM

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/