Podcasts about Influencer marketing

Kate Assaraf is a serial entrepreneur and the founder and CEO of Dip Sustainable Hair Care, building a 7-figure beauty brand without Amazon, big-box retailers, or influencer gimmicks. Kate is also a Forbes columnist, and a mom of two who proves that entrepreneurship and motherhood can coexist without burnout—by prioritizing presence, purpose, and smart business choices. Kate has been featured in Allure, Cosmopolitan, Modern Salon, and The Unwash, was named NJ's Mompreneur of the Year (2024), and was honored as a “Woman of Courage” by Insigniam Quarterly. She's passionate about helping other moms in business build profitable brands without sacrificing their families, values, or sanity.

Zeke Bronfman is the co-founder and CEO of The Absorption Company, a brand pioneering highly bioavailable supplements engineered for optimal nutrient absorption. With a background in health and wellness entrepreneurship—including a previous successful beverage exit—Zeke leads a team on a mission to address a major gap in supplement efficacy by focusing on real, measurable impact for consumers.In this episode of DTC Pod, Zeke details the journey of building The Absorption Company from inception to rapid retail success in outlets like Erewhon. He talks about the science behind absorption, launching with a powerful community-driven strategy, and the importance of brand-led product innovation. Zeke also offers practical advice on supply chain management, leveraging celebrity co-founders, and lessons learned about optimizing e-commerce for long-term growth.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The founding story of The Absorption Company2. Why most supplements fail—and how absorption is the next frontier3. Creating a viral pre-launch private Instagram community4. Setting a brand apart with science-backed, lifestyle-driven design5. Early product development and MVP lessons6. Direct-to-consumer subscription as a growth engine7. Amazon, TikTok Shop, and the online channel mix8. The strategic approach to selective retail partnerships9. Managing the supply chain: co-packers, fulfillment, and scaling ops10. How to keep operations simple, resilient, and cost-effective11. Lessons in traffic acquisition: organic, paid, and influencer mix12. Celebrity founder advantages, limits, and effective deployment13. Funding, initial capital requirements, and brand investment14. Biggest founder learnings and operational takeaways15. What's ahead: innovation pipeline and future growthTimestamps00:00 Intro to Zeke Bronfman and The Absorption Company02:44 The absorption problem in supplements04:40 Why bioavailability is the future of wellness supplements06:11 Bringing the brand to life: Team, tech, and community-building07:47 The private Instagram launch strategy and viral pre-sale09:27 The power of exclusivity and early consumer engagement11:12 Product MVP and standout branding decisions13:26 Early sales strategy: DTC, Amazon, retail mix15:04 Why big-box retail isn't always the right move17:57 Scaling DTC: Subscription, platform choices, and LTV19:04 Driving traffic: Paid, organic, influencer, and celebrity co-founder impact20:38 TikTok Shop: Affiliate, Live, and what works (and doesn't)22:36 Capital, startup costs, and launching with impact25:32 Building a scalable supply chain and minimizing complexity27:25 Fulfillment operations and splitting inventory29:00 Entering boutique/strategic retail as a marketing lever30:52 Biggest learnings and missteps scaling Absorption Company33:13 Lessons using celebrity/influencer as a brand amplifier36:10 What's next: Upcoming innovations and business growth36:50 Where to follow Absorption CompanyShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokEzekiel Bronfman - Co-Founder and CEO of The Absorption CompanyBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

If you've ever considered using influencers in your marketing strategy, this is for you! We're talking about how to create a successful influencer marketing campaign step-by-step, from finding the right content creators to leveraging paid media to supplement your campaign. WATCH this episode here: https://youtu.be/HcJPRIo9eYoSubscribe to Content Creator Confessions:https://www.youtube.com/@contentcreatorconfessionshttps://open.spotify.com/show/71qL7KmmH2cLQDmDNCtsEK

Norm Farrar returns to reveal how sellers win in 2025: AI + AEO, authority building, influencer do's/don'ts, email that prints money, and why events & cigars power real networking.   Join us for an engaging discussion as we welcome back Norm Farrar, the first-ever repeat guest on the AM/PM podcast under Kevin King. Norm shares his fascinating journey into the world of influencer marketing, shedding light on the hard work and strategic workflows that come with it. He opens up about the challenges he faced in tracking commissions and the newfound respect he gained for content creators. We also explore how Norm's innovative use of technology, like Zapier, helped streamline the process of creating engaging content, from scripting to filming, providing valuable insights for aspiring influencers and marketers alike.   As the conversation unfolds, we dive into the cultural significance of cigar smoking as a communal activity. Norm shares personal experiences from cigar lounges, highlighting how they serve as unique environments for stress relief, networking, and building friendships across diverse backgrounds. We reflect on numerous occasions where cigars have facilitated connections at various events, including Amazon gatherings, fostering an inclusive "brotherhood" or "sisterhood" for all participants. Upcoming events, such as the one planned in Tampa, are mentioned as further opportunities to strengthen these connections. Additionally, the episode explores the evolving landscape of e-commerce and retail, emphasizing the importance of being an early adopter and maintaining a strong omni-channel presence. We discuss the opportunities beyond Amazon, including platforms like Walmart and TikTok shops, and the critical role of brand perception and packaging when transitioning to retail. Listen in as we highlight the enduring power of email marketing, debunking myths about its obsolescence and showcasing the strategic use of AI to enhance targeting and personalization. Whether you're an aspiring influencer, an e-commerce professional, or simply curious about the future of marketing, this episode is packed with valuable insights and practical advice. In episode 469 of the AM/PM Podcast, Kevin and Norm discuss: 00:00 - Influencer Marketing and AI Workflow 08:35 - Product Promotion Success Story 12:16 - The Bonding Power of Cigars 16:46 - Amazon Networking Events and Bondings 21:10 - Networking Events and Industry Education 24:17 - Networking and Education in Amazon 30:19 - Utilizing Customer Questions for Marketing 32:22 - The Future of E-Commerce and Retail 40:35 - Maximizing Email Marketing Impact 41:42 - The Power of Email Newsletters 48:03 - Email Marketing and AI Optimization 50:46 - Generational Shift in Consumer Preferences 53:43 - Marketing Misfits Podcast

How do you market the experience of walking through rooms of illusion that flip reality on its head? In this episode, Stephanie Postles chats with Andy Levey, the mastermind CMO behind the Museum of Illusions, to discover how to craft unforgettable moments that captivate audiences. Learn how to apply these strategies to market brands that sell experiences - from local business, SaaS, B2B, and more. Key Moments:00:00 Andy Levey Turns Wonder Into Marketing Strategy02:00 Inside the World's Most Photographed Museum04:00 From Wall Street to Vegas Viral Experiences07:30 Building the Biggest Brand No One's Heard Of09:30 Cracking the Local Playbook for Global Growth14:14 Data and Science Behind Going Viral16:44 Marketing FOMO With Radio and Influencers19:00 Winning Local Search and the AI-Discoverability Game24:00 Bringing Emotion Back to B2B Marketing27:23 How to Make Customers Feel Your Product33:43 Lessons from Failed Launches38:10 Using AI to Scale Creative, Not Replace It45:00 The Best Marketing Campaigns51:00 Marketing Trends Outro Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Starting today, we're launching a new sub-series of Talking Marketing — “Mini Episodes with Chetna.” We'll meet on the 14th of every month to discuss all things marketing — quick, insightful conversations that dive into trends, ideas, and shifts shaping the industry. These episodes will be separate from our usual interviews with professionals from across the marketing field. In this first episode, we explore the meteoric rise — and recent cooling — of AI influencers. Once hailed as the future of marketing, virtual models and algorithmic personas are now facing backlash and trust issues. What went wrong? And what does it reveal about our search for authenticity in a digital world? Join us for Episode 1 — “Unreal Influence: The Human Cost of AI in Marketing,” where we take a deep dive into the evolving relationship between humans, technology, and storytelling in modern marketing.

In this engaging conversation, Danielle and Casey explore the evolution of influencer marketing, the impact of AI on podcasting, and the nostalgic reflection on past marketing strategies. They discuss the decline of Twitter parties, the rise of affiliate marketing, and the nuances of influencer relationships, including crisis communications and the transition from bloggers to paid spokespeople. The conversation wraps up with thoughts on the future of blogging and the importance of long-form content. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode on 12th October 2025, we talk about the first ever influencer marketing company that recently got listed on Indian bourses.

Fabian Foelsch, Gründer von Braineffect, spricht über erfolgreiche Influencer-Strategien. Er teilt, wie sie von gescheiterten ersten Versuchen zu einem der wichtigsten Vertriebskanäle kamen, warum Co-Creations der nächste große Schritt sind und wie sie heute 30% ihres D2C-Umsatzes über Influencer generieren. Was du lernst: Die Evolution des Influencer Marketings Wie du Co-Creations richtig aufbaust Die richtige Vergütungsstruktur Warum Hypothesen-getriebenes Arbeiten wichtig ist ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Mehr zu Fabian: LinkedIn: https://www.linkedin.com/in/fabian-foelsch-63b04490/  Website: https://www.brain-effect.com/ Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/ 

In this episode of 'Fraud in the Office', hosts Matthew and Mark Rekers discuss the return of the podcast, the format, and the inspiration behind it. They delve into the scandal surrounding influencer Chiara Ferragni and the fraudulent practices linked to her charity cake sales, highlighting the issues of trust and transparency in influencer marketing. The conversation emphasizes the need for accountability in social media promotions and the implications of losing trust in influencers. The episode concludes with a discussion on the importance of consumer education and the necessity for transparency in charitable contributions.Find us on all streaming platforms! Check out our sponsor 1Trooper on LinkedIn @1Trooper And don't forget to subscribe!

Most business owners still treat video as a marketing tool. But in 2025, it is the storefront.In this episode, Neil Twa sits down with Nicolas from Extremely.com to unpack how shoppable videos and livestream commerce are transforming the way consumers buy online. From TikTok Shops generating millions per video to Amazon's new in-stream shopping features, they reveal how brands are converting attention into purchases faster than ever.In This Episode, We Cover:✅ How TikTok and Amazon are leading the shoppable video revolution✅ The secret behind viral videos that generate million-dollar sales✅ Why attention span and content volume are the new marketing currency✅ Frameworks for creating high-converting videos and livestreams✅ How to repurpose TikTok content across platforms for maximum ROI✅ Why every e-commerce brand must start acting like a media company✅ The future of livestream shopping and video gamification

Influencer marketing inside one of the world's biggest companies? That's exactly what today's guest, Marie-Laure De Veyt, Retail Influencer & Innovation Marketing Lead at Microsoft, has been building over the past decade. From pioneering a retail creator marketing function to scaling budgets twelvefold, she's helped prove that creator content doesn't just entertain - it drives real retail outcomes.  In this episode, we dive into how Microsoft is rewriting the rules of retail marketing with creators, what brands everywhere can learn from their journey, and where the industry is headed next.  Tune in to learn:  How to convince internal stakeholders that creators can sell premium products, not just lipstick and sneakers  Why creator content outperforms branded content in retail media networks and even drives in-store foot traffic  The future of creator-brand partnerships: from one-off campaigns to co-created products and bundles  Whether you're a marketer, a brand leader, or just curious about where the creator economy is moving next, this episode is packed with insights you won't want to miss. 

In this episode of the Etsy Seller Success podcast, Dylan sits down with William Gasner, co-founder of Stack Influence, to talk all things influencer marketing for product-based businesses. Whether you're a solo Etsy seller or scaling your DTC brand, this episode will show you how to leverage micro-influencers, increase conversions, and grow visibility—all without a huge marketing budget.William shares how product seeding campaigns can deliver massive ROI, how to choose the right influencers for your niche, and why small creators often outperform big-name celebrities when it comes to authenticity and trust.If you've ever wondered how to break through Etsy's algorithm, get real customer testimonials, and build organic buzz—this one is for you.In this episode, we cover: [00:41] William's 20-Year Journey in E-commerce and Founding Stack Influence [03:02] What Really Is a Micro-Influencer (And Why They Work) [06:01] Why Most People Give Up on Influencer Marketing Too Soon [06:43] How to Start Influencer Marketing with Just Free Product [08:50] Benefits Beyond Sales: UGC, Feedback & Market Research [09:22] How Influencer Content Can Skyrocket Your Etsy Listing Performance [11:10] Why Driving Sales to Etsy Boosts Search Ranking [15:34] Stack Influence's Unique Platform & Automated Campaigns [20:06] Influencer vs. Affiliate Marketing: What's the Difference? [23:09] Getting Started: DIY Outreach or Full-Service Management [24:22] How Stack Influence Works, Pricing & Vetting InfluencersConnect with William & Stack Influence:

In this episode of the Elevate Media Podcast, Chris Anderson sits down with Tim Swindle, a 10-year entrepreneur who turned a fun side project into a nationally distributed success. Tim shares how his first Kickstarter-backed game, Utter Nonsense, went from living room play to being sold in Target and Walmart nationwide. He opens up about overcoming self-doubt, leveraging online trends, and using influencers to launch products that stick.Discover practical lessons on prototyping, scaling, and marketing your product in today's crowded digital space. Whether you're just starting out or looking to scale, Tim's story offers the strategies and inspiration you need to take action. Main Talking Points:Why execution matters more than the ideaOvercoming self-doubt and just getting startedHow a Target buyer found his game through UK toy newsLeveraging influencers and viral trends to create demandTurning pickleball and spikeball into a new hit game: Paddle SmashBuilding authentic connections and gathering raw product feedbackThe importance of getting out of your comfort zone This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The 3rd part of this series on getting leads in 2025. There are only 5 or 6 ways to get leads online and that's it. Let's unpack this. ~Eric Louviere PS - To get my free course go to:  Client Amplify Entrepreneurship Entrepreneurs Business Personal Development Entrepreneurship Podcast Self Improvement Business Podcast High Ticket Coaching Influencer Marketing Business Coaching Life Coaching Executive Coaching Starting a Business Sales Copywriting Closing Deals Selling Psychology Side Hustle Entrepreneurs Marketing Internet Marketing Online Advertising Money  Motivation

What if the fastest way to grow your authority wasn't starting a podcast—but speaking on other people's?In this special episode, Brent Peterson flips the mic on Mischa Zvegintzov, host of the Table Rush Talk Show. Together they dive into the art of podcast guesting, why clear beats clever in branding, and how even small shows can create big breakthroughs.Mischa shares the personal rebirth moments that shaped his journey, the power of yoga and breath in handling stress, and the surprising role storytelling plays in building connection. You'll also hear why writing a book—even before you feel ready—can be a powerful magnet for opportunities.This isn't just about landing podcast spots—it's really about leveraging your story to influence, inspire, and monetize faster.

After turning a simple idea into a cultural phenomenon, Nell Diamond has built Hill House Home into a $150M+ fashion and lifestyle brand beloved for its viral Nap Dress™ and fiercely loyal community.In this conversation, Nell shares how a slow-burning idea became her company, how she scaled from a direct-to-consumer bedding startup to a multi-category brand, and the intentional choices that shaped Hill House's signature blend of comfort and elegance. She opens up about early fundraising rejections, building community without trying to “manufacture” it, and why she treats influencers like artists, not metrics.From the behind-the-scenes reality of launching a hit product to navigating wholesale, collaborations, and retail expansion, Nell reveals the creative and business principles that keep Hill House distinctly itself. She also gets candid about motherhood, leadership, and the art of blocking out the noise so you can build the brand only you can create.Timestamps: [00:00] Introduction [05:59] The idea that led to Hill House Home [09:43] Building community and treating influencers like artists [12:41] Lessons learned from early fundraising challenges [16:33] How collaborations stay authentic to the brand [19:58] Expanding into wholesale and physical retail [27:09] Balancing personal presence on social media with boundaries [30:04] Hiring for different stages of company growth [33:51] Navigating motherhood while running a company [37:02] Advice on blocking out noise and staying focused on your visionResources Mentioned:Soto Method Workout | WebsiteLearn more about Nell's creation on the Hill House Home Website, and follow her on Instagram and LinkedIn.Follow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindsetwww.makersmindset.com

Have you ever considered what lessons counterterrorism could offer to the world of entrepreneurship? In this fascinating episode of The Angel Next Door Podcast, host Marcia Dawood sits down with Niccola Milnes to uncover the surprising parallels between building a startup and combating extremism. The conversation kicks off with a thought-provoking look at how understanding the spread of ideas, from dangerous ideologies to innovative products, can be crucial to startup success.Niccola Milnes brings a truly unique perspective to the table. With 14 years of experience in counterterrorism across Africa, Niccola has devoted her career to analyzing how extremist organizations effectively spread their messages and recruit followers. Now a founder, she's turned her analytical skills toward the wellness industry, launching the children's supplement brand Little Boosties. Her journey from data-driven counterterrorism analysis to product development offers not just an unusual story, but real strategies for entrepreneurs.This episode dives deep into how psychological tools, network effects, and trust-building—techniques honed in counterterrorism—are also the foundation of ethical and powerful marketing. Niccola shares first-hand insights on launching a purpose-driven company, the critical importance of community, and why transparency and integrity must undergird every decision. Whether you're a founder, investor, or just curious about how cross-disciplinary thinking can spark innovation, this candid conversation is a must-listen. It challenges assumptions and offers actionable advice for anyone looking to authentically engage their audience and build something meaningful. To get the latest from Katica Roy, you can follow her below!https://www.linkedin.com/in/niccola-milnes-51b39234/www.littleboosties.com Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood

Building successful affiliate partnerships isn't just about sending cold emails and hoping for responses. In this episode, Lee-Ann sits down with Leanna Klyne, Affiverse's Head of Agency and an 18-year veteran of affiliate marketing, to reveal the exact five-step framework their agency uses to build lasting partnerships that actually convert. This isn't theory—it's the battle-tested system they use daily to connect brands with high-performing affiliates, and they're sharing it all, from LinkedIn profile optimisation to why your first email line is make-or-break.Talking points include:The five P's flywheel: Profile, Pitch, Publish, Productise, and Partnerships—and why each stage builds on the last.Why 120+ daily emails mean your cold outreach needs to hook affiliates in the first line or get deleted.How to segment onboarding experiences by affiliate type and generation (Gen Alpha, Gen Z, and Millennials don't communicate the same way).Listen to find out more about: The exact tools Affiverse uses in their agency (hint: reach out on LinkedIn for the "MoFo tools list")Why Leanna keeps partners in her database for years, and how one four-year-old relationship just delivered results on a new programThe Nike approach to becoming an industry voice: just do it, and post consistentlyKey segments of this podcast and where you can tune in to go direct: [13:25] The cold email problem: breaking through 120+ daily emails and why your first line is everything[19:48] How to become a trusted industry voice through authentic publishing and thought leadership[38:33] The one action to start today if you want to attract affiliates instead of chasing themOur thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Send me a text with your questions

In this episode of The Influence Factor, Alessandro Bogliari chats with Alexander Frolov, CEO & Co-Founder of HypeAuditor, to unpack the evolving influencer marketing landscape. They dive into the integration of AI, the do's and don'ts of leveraging it in the creator economy, and why authenticity remains key. The conversation also explores the unique role of athletes as influencers, the challenges of measuring ROI, and how AI is reshaping marketing strategies and campaign success.

Recorded at LTK Con 2025, this episode of More to Say brings together two powerhouse creators: Brittany Sjogren (@loverlygrey) of Loverly Grey, known for her fashion and lifestyle content and her knack for mixing affordable and luxury style, and Jen Reed (@thesisterstudioig) of The Sister Studio, known for her approachable, stylish finds and proving that dressing well doesn't always mean spending a lot. Together, Brittany and Jen share their insights on building engaged communities, growing influence, and creating meaningful connections with their audiences. They provide a masterclass in creator commerce, community-building, and leadership, offering both inspiration and actionable advice for anyone looking to grow their business, engage authentically, and make a lasting impact.WE DISCUSS:(00:00) Brittany Sjogren: The Power of Reels and Community Engagement(02:31) Insights from LTKCon: Creator Collaboration and Growth(05:38) Navigating Social Media Metrics and Creator Mindset(08:12) Building a Strong Community and Effective Content Strategy(11:09) The Importance of Authenticity in Content Creation(13:58) The Role of Gifting and Product Seeding in Influencer Marketing(19:20) Strategies for Growth and Overcoming Challenges(25:16) Creating a Connection with Your Audience(27:57) The Journey from Creator to Entrepreneur(33:41) Jen Reed: Finding Balance in Business and Personal Life(36:27) Giving Back to the Community(38:57) Advice for Aspiring Creators(42:06) The Future of Content Creation and TrendsLTK for CreatorsLTK for BrandsLearn more about More To SayWatch on YouTubeFollow and shop Amber's LTKFollow Amber on InstagramConnect with Amber on LinkedInFollow and shop Brittany's LTKFollow and shop Jen's LTKFollow Brittany on InstagramFollow Jen on Instagram Hosted on Acast. See acast.com/privacy for more information.

In this episode of Always Be Testing, host Tye DeGrange sits down with John Toskey, a seasoned marketing leader with over 25 years of experience in global partner and performance marketing. Having held senior roles at eBay, Affirm, and Opera Software, and now running his own consulting practice, John unpacks lessons from decades of leading high-performing global marketing teams. He shares valuable insights on building diverse and sustainable teams, creating a culture of experimentation, and the importance of asking the right questions when testing. The conversation dives into why diversity in location, experience, and seniority strengthens team performance, how to avoid “talent logjams” and keep growth pathways open, and what it takes to scale a test-and-learn culture while ensuring results are properly shared. John and Tye also explore the balance between data, intuition, and executive alignment in decision-making, the evolving future of performance marketing—from BNPL to retail media to influencer backlash—and the promise and risks of AI in marketing, including generational differences in its adoption. Adding a personal touch, John opens up about his passion for cooking, vegan living, and even bird-watching apps, making this conversation both insightful and relatable.

Send us a textNano Influencers, Big Results: How smaller, trusted creators drive authentic growth for service-based brands, and how to build long-term partnerships that actually convert. Learn how to pick creators (start with superfans), set smart briefs, and track results beyond likes using CTR and redemptions. Creators: get practical tips to stand out, over-deliver, and turn your niche into income.Perk: 20% off your first Heylist collab—use MSA2025. You don't need to post daily, be on every platform, or chase the algorithm to stay visible.That hustle? Exhausting and unnecessary.What if one piece of content could fuel your visibility for weeks... even months?That's exactly what I'm teaching in my FREE Pinterest Visibility Masterclass.✨ Save your seat—it's free!

What makes consumers truly love a brand? In this episode, Allison McClamroch, Head of Brand US at Zeno Group, shares insights from Zeno's latest research on brand love and loyalty. Discover how generational values, social media influence, and cultural relevance shape brand relationships—and what brands must do to earn and keep loyalty in today's competitive landscape. A must-listen for marketers, brand strategists, and communicators.

Ben Smith, Marketing Director at Reachdesk, shares his journey from professional ice skater to marketing leader and dives into the power of gifting in B2B. He explains how Reachdesk helps businesses source, personalize, and automate gifting at a global scale, and why combining physical and digital experiences creates deeper customer connections. Ben also discusses Reachdesk's marketing strategy, the role of AI in modern marketing, and why personalization, creativity, and genuine relationship building are key to successful outreach.   About Ben Meet Ben Smith, a dynamic marketing leader with a passion for driving strategic growth and creative impact. As a seasoned professional at Reachdesk, he's helped brands build stronger connections, unlock new opportunities, and deliver customer experiences that truly engage. Known for translating big ideas into measurable results, Ben shares actionable insights on outbound and allbound strategies — from sparking pipeline to scaling engagement. Join us as he brings fresh perspectives and stories from the cutting edge of modern marketing.   About ReachDesk At Reachdesk, we believe that strong relationships fuel success. Whether you're engaging prospects, celebrating customers, or recognizing employees, our platform makes it simple to deliver personalized moments that resonate at scale. As the only fully integrated gifting and swag solution, we empower go-to-market and people teams to: Strengthen connections with prospects, customers, and employees. Remove operational headaches with a seamless global fulfilment network. Measure the impact of every send, so gifting becomes a strategic advantage, not just a nice-to-have.   Time Stamps 00:00:00 - Introduction to Marketing B2B Tech Podcast 00:00:18 - Guest Introduction: Ben Smith from Reachdesk 00:00:41 - Ben's Unique Career Journey 00:01:42 - What Reachdesk Does 00:02:31 - Challenges of International Shipping 00:03:15 - The Importance of Physical Gifts in a Digital World 00:04:30 - Customer Use Cases for Reachdesk 00:05:55 - Navigating Gifting Mistakes and Concerns 00:07:36 - The Philosophy of Gifting in Marketing 00:09:02 - Marketing Strategies at Reachdesk 00:11:35 - Building Brand Reputation vs. Driving Leads 00:13:04 - Influencer Marketing in B2B 00:15:05 - Understanding the Buying Committee 00:18:00 - Identifying Gifting Touchpoints in the Customer Journey 00:22:04 - The Impact of Technology on Marketing 00:25:21 - Advice for New Marketing Professionals   Follow Ben: Ben Smith on LinkedIn: https://www.linkedin.com/in/bensmith-reachdesk/ Reachdesk website: https://www.reachdesk.com/ Reachdesk on LinkedIn: https://www.linkedin.com/company/reachdesk/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast – The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Bonus points if you know what the title is referencing!Today's episode is a casual yap session about my angsty feels lately about adapting new mindsets and approaches to harsh changes in life followed by our main topic: food and food influencing. I give you my unfiltered stream of conscious thoughts about the pros and cons of food influencers reviewing hot spots or local hole-in-the-walls in NYC and discuss the sentimental feelings I have for food. Lastly, I share a few top-of-mind accounts I follow and some tips on how to elevate your palate around town. 

In this episode of Always Be Testing, host Tye DeGrange sits down with Kayla Castro, Senior Manager of Affiliates & Partnerships at Zenni Optical, to talk about the evolving world of affiliate marketing. Kayla shares her experience leading affiliate programs and offers practical insights on how to audit and optimize affiliate strategies for long-term success.The conversation covers common mistakes brands make in affiliate marketing and why internal communication is critical for gaining leadership buy-in. Kayla also dives into the complexities of measurement, breaking down MTA, MMM, incrementality, and attribution models in a way that helps marketers understand how to use the right tool for the right decision.They explore how to balance efficiency, partner diversity, and sustainable growth while leveraging AI as a supportive tool without losing the human touch that drives authentic, trust-based relationships with partners. Beyond marketing, Kayla shares personal perspectives on travel, books, and professional growth, making the discussion both practical and relatable.

Wie baut man ohne Fremdkapital eine der heißesten Fitness- und Lifestyle-Marken Europas auf – und das in nur sechs Jahren? Darüber spricht Host Sven Rittau mit Philip Clas, Chief Digital & Marketing Officer bei TEVEO, in dieser Folge des ChefTreff Podcasts. Denn die Reise dieser Marke, die in jedem Gym präsent ist und die Gen Z längst zur Love Brand gemacht hat, ist eine außergewöhnliche. TEVEO, gestartet von Amelie Schröpfer und Christopher Stahl aus einer Studentenwohnung heraus, hat es gebootstrapt auf über 50 Mio. € Umsatz geschafft – mit ikonischen Produkten wie der „Booty Scrunch Leggings“, einer radikalen Nähe zur Community und einer klaren Influencer-DNA. Philip teilt im Podcast spannende Einblicke, warum TEVEO trotz aller Hypes am Influencer-Marketing festhält, wie internationale Skalierung funktioniert und was es braucht, um als D2C-Brand relevant zu bleiben. Dabei geht es um weit mehr als Social Media: von Nearshoring und Fast-Drops über mutige Messeauftritte bis hin zum Aufbau von Running Clubs in europäischen Metropolen. Was lässt sich von TEVEO lernen, wenn es um Community, Speed und Markenaufbau geht? Und welche Wetten platziert die Brand jetzt, um die 100-Millionen-Marke anzupeilen? In dieser Folge mit Philip Clas und Sven Rittau lernst Du:

FDA announces crackdown on misleading TV drug ads, influencers, online drug dispensaries; What's a “twisted colon”? Doctors often jump the gun in prescribing ADHD meds to young kids before behavioral fixes; A new era in skincare powered by urolithin A.

Andrea Ramírez, de la agencia Veintiuno, se sienta en Café en Mano para tirar la clase completa de Influencer Marketing 101: cómo empezar, negociar, cobrar, leer contratos y manejar entregables… sin perder la autenticidad en una industria vulnerable. Hablamos de nicho, LinkedIn como arma secreta, micro vs. macro, qué piden las marcas (y qué NO aceptar), la eterna espera de 30/60/90 días, penalidades por pago tardío, NDAs, “orgánico” vs. guiones, y por qué tu vida personal impacta tu negocio. Cerramos con tácticas low-budget para restaurantes/negocios, colaboraciones inteligentes y un marco práctico para finanzas de creadores.Patrocinadores• Titan Games (Río Piedras / Caguas): cartas, manga, Funkos y dulces exóticos.• Fus Telecom: internet estable y rápido (gracias por el upload exprés).Conecta con Andrea / Veintiuno

Hedy & Hopp CEO & Founder Jenny Bristow chats with Hedy & Hopp's new Director of Growth Marissa Gurrister about how to strategically implement influencer marketing as a tactic in your campaigns, offering insights into case studies, challenges, and best practices. The discussion covers understanding various types of influencers in healthcare marketing, exploring how it differs from traditional social media influencing, and discovering the power of patient advocates (parents/family), physicians, and micro-influencers in healthcare campaigns. Marissa and Jenny highlight campaign successes, including case studies that humanized care and built community trust through patient and patient advocate stories, drove engagement with preventative services using traditional social influencers, and addressed public perception to increase appointment bookings through physician-led content. The conversation also delves into navigating challenges and risks, including HIPAA compliance and best practices for paying influencers. Finally, Marissa and Jenny share best practices for campaign development, emphasizing the importance of vetting influencers, balancing brand messaging with authenticity, and diversifying influencer voices.Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Stratus CEO Ricky Jones turned a $4000 buy into a thriving ski brand—doubling revenue with passion, niche focus, and authentic community.For more on Stratus and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In dieser Episode des Kassenzone.de Podcasts begrüße ich Randolph Schröder von der Gebrüder Schröder GmbH, die unter anderem die Marke Löwe Original betreiben. Wir tauchen tief in die faszinierende Welt der Gartenscheren ein, die in meinen Augen zu den besten der Welt gehören. Randolfs Unternehmen, basierend in Flintbek, produziert hochwertige Scheren und vertreibt sie nicht nur in Deutschland, sondern in nahezu 100 Ländern weltweit. Besonders überrascht hat mich, dass trotz der herausragenden Qualität und der Innovationen in der Scherenproduktion die Marke Löwe Original kaum bekannt ist. Randolph erzählt von der Unternehmenshistorie, die vor über 100 Jahren begann, als sein Großvater die erste Ambossschere der Welt entwickelte. Diese innovative Scherenart revolutionierte das Schneiden im Gartenbau und hat bis heute keinen Vergleich in der Qualität. Wir diskutieren auch über die Herausforderungen, vor denen Löwe Original steht, wenn es darum geht, die Markenbekanntheit zu steigern und neue Vertriebskanäle zu erschließen. Dabei kommen wir auf Themen wie Amazon-Strategien, Kooperationen mit anderen Marken und die Entwicklung exklusiver Sondereditionen zu sprechen. Ein zentrales Thema unserer Unterhaltung ist die Frage, wie Randolph langfristig mehr Kunden erreichen kann. Wir sprechen darüber, ob der Weg über den Fachvertrieb, der traditionell stark ist, in Zukunft noch ausreicht, oder ob digitale Verkaufsstrategien notwendig sind, um im Hobbygärtnermarkt erfolgreich zu bleiben. Randolf gibt Einblicke in die Zukunft der Scherenproduktion und erzählt von den Herausforderungen der Mechanisierung und Automatisierung, die auch den professionellen Anbau betreffen. Besonders spannend ist die Diskussion über die verschiedenen Vertriebskanäle und die Strategien zur Markenförderung, insbesondere im Hinblick auf den Endanwendermarkt und die USA. Randolf teilt seine Überlegungen zur Nutzung von Influencer-Marketing und sozialen Medien, um die Marke bekannter zu machen, und wir diskutieren kreative Ansätze zur Ansprache neuer Zielgruppen. Mit uns Kegeln: https://www.kassenzone.de/kegeln/ Partner in der Folge: https://linktr.ee/kassenzone Community: https://kassenzone.de/discord Feedback zum Podcast? Mail an alex@kassenzone.de Disclaimer: https://www.kassenzone.de/disclaimer/ Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone Alexander Graf: https://www.linkedin.com/in/alexandergraf/ https://twitter.com/supergraf Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch 2019: https://amzn.eu/d/5Adc1ZH Plattformbuch 2024: https://amzn.eu/d/1tAk82E

Paid ads are expensive and crowded.The brands that stand out today know how to blend organic marketing, referrals, and authentic word-of-mouth… online and offline.In this episode, Neil Twa sits down with Ashley Stanford, digital strategist and co-founder of Ice Cream Social, to unpack how entrepreneurs can lower acquisition costs, create authentic content, and turn every customer into an influencer. Ashley also shares her own journey of building a flexible business while raising kids, and why “freedom” has always been her core driver. In This Episode, We Cover:✅ How to combine paid media with organic growth channels✅ The role of authentic UGC and influencer partnerships✅ Offline referrals and why every customer can be an influencer✅ How Ice Cream Social helps brands activate word-of-mouth online✅ Ashley's journey to balancing business, family, and freedom

Aaron Zagha is the Chief Marketing Officer at Newton Baby, a company specializing in innovative, science-backed sleep products for babies and families. With a professional background in corporate finance and a data-driven marketing approach, Aaron oversees the brand's marketing strategy, branding, and growth. He previously led international ecommerce operations for Teleflora. Under his leadership, Newton Baby collected over two million pounds of ocean-bound plastic and grew the brand through impactful influencer marketing. In this episode… Influencer marketing is one of the fastest-growing channels for ecommerce brands, but too often it leaves marketers questioning what truly drives results. Should success be measured by likes, reach, or sales? And how can companies ensure their investments in creators generate sustainable growth instead of vanity metrics? According to Aaron Zagha, a seasoned marketing leader with a background in finance and analytics, the answer lies in tracking every possible data point and treating influencer marketing like a performance channel. He highlights the use of unique codes, post-purchase surveys, and custom signups to attribute revenue back to specific creators. This level of tracking ensures brands can identify which partnerships drive actual conversions and which don't. Aaron also stresses the importance of frequency aligned with customer journeys, diversifying influencer portfolios, and vetting for brand safety. These practices not only optimize budgets but also protect credibility and drive long-term results. In this episode of the Minds of Ecommerce, Raphael Paulin-Daigle interviews Aaron Zagha, CMO at Newton, about building measurable and scalable influencer marketing programs. Aaron shares why tracking attribution is critical, how to balance micro and macro creators, and the role of frequency in customer journeys. He also explores agency partnerships, brand safety vetting, and why credibility outshines influencer categories.

In this special episode, Tye DeGrange, CEO of Round Barn Labs and host of Always Be Testing, reflects on his journey in marketing and the timeless principles he calls the Cowboy Code. Drawing from his upbringing on a California ranch and decades of experience leading growth at eBay, StubHub, and beyond, Tye explores what B2B marketers can learn from consumer brands.He highlights why trust and authenticity are more critical than ever in today's trust-deficit world, and how partner and affiliate marketing can help bridge the gap. From lessons in finishing what you start, keeping promises, and “talking less but saying more,” Tye makes the case that B2B has its moment now—to embrace authenticity, invest in brand, and build lasting trust with buyers.

When Hala Taha started her podcast as a side hustle, she struggled with the same challenges most creators face: low discoverability, no clear path to monetization, and limited marketing know-how. Determined to succeed, she mastered the business side of podcasting by learning SEO, social media growth, and sponsorship strategies. This transformed Young and Profiting into a top-ranked show and led to the launch of YAP Media Network. In this episode, Hala joins Lori Harder on the Girlfriends & Business event to share unbeatable marketing strategies for transforming a podcast into a profitable business. In this episode, Lori and Hala will discuss: (00:00) Introduction (02:00) Hala's Origin Story and Podcasting Journey (09:00) Podcasting Evolution and Digital Trends (11:44) Video Marketing Strategies and Podcast SEO (17:08) Secrets to Ranking High on Apple Podcasts (19:36) Effective Podcast Monetization Strategies (23:40) Podcast Sponsorships and Marketing Conversions (27:46) Networking and Guest Booking Strategies (30:38) Q&A: Mastering the Business of Podcasting Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    Earn Your Happy by Lori Harder: bit.ly/EYH-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Content Marketing, Online Marketing, Marketing Podcast 

In this episode of Marketing Happy Hour, we're joined by Bette Ann Fialkov, Fractional Head of Influencer Marketing and Professor at Parsons, who has led influencer and celebrity partnership strategies for powerhouse brands including Google, Lyft, and Hims & Hers. With nearly 15 years of experience, Bette Ann shares the playbook for building and scaling influencer programs, the lessons she's learned moving between brand and consultancy roles, and the secret to creating partnerships that put brands at the center of culture. Whether you're just getting started with influencer marketing or looking to elevate your program to the next level, this episode is packed with insights you can apply right away.Key Takeaways:// What it really takes to scale an influencer program from test-and-learn to fully operational.// How major brands like Google and Lyft leveraged influencers and celebrities to tell cultural stories.// The biggest lessons Bette Ann has learned from moving between in-house brand roles and consultancy work.// Where influencer marketing is headed next — and the shifts brands need to prepare for.// The surprising questions her students at Parsons are asking about the future of partnerships.Connect with Bette Ann: LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Kopari's VP built an eight-figure influencer strategy. Discover her strategy for creating content flywheels using long-term thinking over big budgets.For more on Kopari Beauty and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Discover why TikTok Shop and social commerce must be a core in your e-commerce strategy. Actionable tactics on affiliates, creators, and scaling beyond Amazon.   Step into the vibrant world of TikTok Shop and social commerce with our distinguished guest, Stephanie Tramicheck. With an impressive track record that includes pioneering one of France's first fashion and craft blogs, and helping establish Etsy and Pinterest in Europe. She shares her journey into the social commerce sphere, offering valuable insights on the explosive potential within TikTok's ecosystem. Discover how brands and creators can harness data and analytics to excel, as she discusses her work with a Korean conglomerate and her agency.   Influencer marketing takes center stage as we explore the nuanced strategies that resonate on TikTok. Stephanie introduces an influencer masterfully blending product promotion with genuine lifestyle content. This approach not only strengthens trust but also enhances product interest organically. We navigate the evolving relationship between brands and influencers, emphasizing the importance of aligning values and tapping into audiences on a personal level. This shift from traditional advertising underlines the need for a modern mindset in today's dynamic digital landscape.   Our conversation expands to cover the innovative terrain of affiliate marketing and live shopping on TikTok. Stephanie sheds light on the power of compelling, shoppable content that drives impulse buying, supported by insightful data analysis. As we contrast the cultural nuances of live shopping between the US and China, the call for engaging, story-driven experiences becomes clear. With discussions on spark ads, creator collaborations, and TikTok's significant economic influence, we paint a picture of social commerce as a transformative force poised to surpass traditional e-commerce. Tune in to gain a treasure trove of insights and strategies for thriving in the ever-evolving world of TikTok.   In episode 464 of the AM/PM Podcast, Kevin and Stephanie discuss: 00:00 - TikTok Shop and Social Commerce 00:35 - E-Commerce Opportunities With Stephanie Tramicheck 04:53 - Exploring Social Commerce Opportunities on TikTok 12:59 - Influencer Marketing on TikTok 15:57 - Building Brand Influence on TikTok 18:53 - Different Roles in Social Commerce 19:59 - TikTok Shop Affiliate Marketing Strategies 22:36 - Tracking Affiliate Performance on TikTok 34:24 - Live Shopping Strategies on TikTok 41:58 - Innovating Live Shopping Across Borders 45:07 - Maximizing TikTok Shop Affiliates' Efficacy 47:53 - Emerging Social Commerce Platforms vs TikTok 58:04 - TikTok and Social Commerce Future 1:01:12 - The Future of TikTok Commerce

Starting a business is hard. The secret to success isn't chasing easy money. It's aligning your business with the life you want to create. In this episode, Neil Twa sits down with Jason, founder of the Goal Crazy Planner and author of Dream Driven. Jason shares how he turned a personal struggle into a product people love, why market validation kept him going, and how he balances e-commerce with real estate to build long-term stability.In This Episode, We Cover:✅ Your business should be the means, not the end✅ The importance of validation before investing heavily✅ Lessons from building the Goal Crazy Planner brand✅ The role of affiliates, influencers, and evergreen content in scaling 

Join Our FREE Start Repairing Credit Challenge: http://startrepairingcredit.com/   Imagine building a 7-figure credit repair empire without spending a single dime on ads and while barely speaking English… It sounds crazy, but that's exactly what today's guest, Bruno Fleuridort, did! Bruno is an immigrant from Haiti who started his journey with no car, no money, no connections, and no backup plan. He taught himself credit repair by watching videos on YouTube and designed a system that prints money using nothing but social media and authentic testimonials. Today, he's here to pull back the curtain and show you how you can do the same even if you're starting from zero. Plus, you'll learn how to build business credit, even with bad personal credit, and how to raise capital using other people's profiles.Starting from scratch or trying to scale without any starting capital? This episode is for you!Tune in. Key Takeaways:00:00 Intro 03:10 Bruno's Background 05:50 How Bruno Got Into Credit Repair07:58 The Role of Testimonials and Customer Engagement 16:54 Growing a Team 18:14 Systems Bruno Built in His Business22:05 Inspiring Client Success Stories 25:35 Advice for Aspiring Credit Heroes30:23 Influencer Marketing 32:10 Best Way to Build Business Credit 34:13 Bruno's Top Credit Repair Strategies 39:10 The Truth About Cloud Mail 41:39 Rapid Fire Questions43:34 OutroAdditional Resources:Bruno's Website: https://www.brunofleuridortenterprises.comBruno on Facebook: https://www.facebook.com/bruno.fleuridort1Bruno on Instagram: https://www.instagram.com/brunofleuridortGet a free trial to Credit Repair CloudGet my free credit repair training  Credit Repair Marketing: 6 Simple Ways to Get Clients for Free!Make sure to subscribe so you stay up to date with our latest episodes.

In this episode of Grow a Small Business, host Troy Trewin interviews Adriana Brusi, founder of Crowds Now, takes us through her entrepreneurial journey from restaurants and a chocolate franchise to creating an innovative app with over 500K users. Crowds Now empowers everyday people to earn as brand ambassadors, redefining influencer marketing while helping businesses grow and communities thrive. In this episode, Adriana shares her insights on resilience, scaling ventures, and building lasting impact through innovation and people-first leadership. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Adriana Brusi shared that the hardest thing in growing a small business is managing people. She explained that even one toxic hire can destabilize a company, making recruitment, culture protection, and team management the most challenging aspects of scaling successfully. What's your favorite business book that has helped you the most? Adriana Brusi shared that her favorite business book, which has helped her the most, is Unreasonable Hospitality. She recommends it even for those outside the hospitality industry, as it offers powerful lessons on service, leadership, and creating exceptional customer experiences. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Adriana Brusi shared that one of the great podcasts she recommends for professional development is Diary of a CEO. She values its diverse topics and practical insights, noting that it provides a wide range of perspectives useful for entrepreneurs looking to grow a small business. What tool or resource would you recommend to grow a small business? Adriana Brusi shared that a key tool she recommends for growing a small business is a CRM system. She emphasized that it doesn't need to be complex – platforms like Constant Contact, Campaign Monitor, or Mailchimp are enough – as long as they help maintain data integrity, manage customer relationships, and drive growth effectively. What advice would you give yourself on day one of starting out in business? Adriana Brusi shared that the advice she would give herself on day one of starting out in business is to “just keep going.” She explained that the journey will be hard and messy, with moments of doubt and setbacks, but persistence and resilience are what ultimately lead to success. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Hire the person, not the resume – skills can be taught, values cannot – Adriana Brusi In business, resilience turns obstacles into stepping stones – Adriana Brusi Your people are your greatest asset—or your biggest liability – Adriana Brusi      

Dave pitches 3 ecommerce trend predictions that he thinks is going to happen within the next 3 years, why he thinks its going to happen, and the opportunity that lies ahead for you.  Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Learn how your consumers truly experience your brand today! There are some massive opportunities in e-commerce within the next few years.  Amazon has been investing a lot into a specific category, which means that customers will be getting a lot of targeted ads for this category within and outside of Amazon. This is just one of the predictions we have in store for you today.  Another prediction that we think is going to see massive popularity on Amazon is based on its popularity in Asia. While not as prevalent in the North American markets, this certain strategy has been seeing massive numbers in customer acquisition and average order value specifically.  Here's some timestamps down below to get into the predictions!  Timestamps 00:00 - E-Commerce Predictions for the Next Three Years 01:57 - How This Strategy Saw Massive Success in E-Commerce 07:29 - The Gambling Trend 11:49 - The Next Big Category in Amazon As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

This week's throwback guest has been an inspiration for me, and so many others in the sales, business, and world in general. He was on episode 60 of the 20% Podcast dating back to October of 2021, when he was the Director of Sales Execution at JB Sales. In that conversation, we discussed his early years, the inner game, finding your inner self amongst many others. Although those things haven't changed, but he has had many professional changes since then which we will talk about today. Now, he is the Founder of AMP, where they are your strategic partner in revolutionizing B2B GTM Production. They craft immersive video content and design unforgettable event activations, bridging the gap between your brand and potential clientele.This week's guest on The 20% Podcast is Morgan J. Ingram.In this episode, we discussed:- Why He Went All In On AMP- Where To Get Benefit From Influencer Marketing- Doing Influencer Marketing Authentically- Planning Your Marketing Strategically- Trusting Yourself More- Which Passion Should I Focus On?- Much more!Please enjoy this week's episode with Morgan J. Ingram_____________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line!Enjoy the show!

This week on Marketing Happy Hour, we're joined by Jessy Grossman, Founder of Women in Influencer Marketing (WIIM). From building one of the fastest-growing influencer talent agencies in under two years to creating a global community that empowers women in the influencer marketing space, Jessy has been at the forefront of industry innovation. In this conversation, she shares her career journey, the inspiration behind WIIM, and her perspective on the challenges women face in business today. You'll also hear her take on where influencer marketing is headed in the next 3–5 years — and why community-driven spaces like WIIM are more important than ever.Key Takeaways:// How Jessy built one of the fastest-growing influencer talent agencies in under two years.// The biggest challenges women face in influencer marketing — and strategies to overcome them.// What it takes to keep a professional community valuable and relevant in a fast-changing industry.// Predictions for where influencer marketing is heading in the next 3–5 years.// A reminder of why connection and community are critical for long-term career success.Connect with Jessy: Instagram | LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Shane Barker is a veteran entrepreneur and the founder of TraceFuse, the first company to develop a fully TOS-compliant Amazon Negative Review Removal system. With over two decades of experience in digital marketing, Shane has helped dozens of Fortune 500 companies grow their online presence and has been recognized by the Content Marketing Institute and Influence Directory as a leading voice in the industry. He also served as an instructor at UCLA, where he helped shape the university's Influencer Marketing and Personal Branding programs. Shane's pivot to e-commerce came through his work driving traffic to Amazon listings, where he discovered a widespread problem: abusive and damaging negative reviews. Realizing the impact these could have on sellers, he set out to find a solution that was not only effective but fully compliant with Amazon's terms of service. This led to the launch of TraceFuse, a cutting-edge platform that helps sellers ethically remove harmful reviews using 100% white-hat strategies. Today, Shane continues to lead innovation in the e-commerce space, helping Amazon sellers protect their brands, restore reputations, and unlock long-term growth.   During the show we discussed: Inspiration behind TraceFuse Impact of negative reviews What makes a review abusive Risks of black hat methods Misconceptions about Amazon policies Ensuring 100% TOS compliance Effect of reviews on new vs. high-volume sellers Process of working with TraceFuse Categories most affected by reviews Identifying reviews for removal Success metrics and case studies Preventing negative reviews Impact of fake/competitor reviews What sellers should avoid doing   Resources: https://tracefuse.ai/  

Now on Spotify Video! After facing early career setbacks and limited growth opportunities in corporate, Hala Taha turned to LinkedIn and podcasting to build her personal brand. By mastering content marketing and audience engagement, she rose to become a top LinkedIn influencer and podcast host, transforming her side hustle into a thriving media empire. In this episode, Hala joins Jeremy Miner on the Next Level Podcast to share how to leverage podcasting and LinkedIn for brand building, lead generation, and business growth. In this episode, Jeremy and Hala will discuss: (00:00) Introduction (01:59) Storytelling Tips to Engage Your Audience (04:21) Building a Podcast Business from Scratch (09:32) Winning Marketing Tips for Podcast Growth (16:29) How to Scale a Media Business (19:35) LinkedIn Content Strategies for Lead Generation (32:05) Advanced LinkedIn Monetization Strategies Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profitingIndeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITINGOpenPhone - Get 20% off your first 6 months at OpenPhone.com/profitingAirbnb - Find a co-host at airbnb.com/hostMercury - Streamline your banking and finances in one place. Learn more at ⁠⁠mercury.com/profiting⁠⁠Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profitingFramer - Launch your site for free at Framer.com, and use code PROFITING Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's LinkedIn Masterclass: yapmedia.io/course  Next Level Podcast by Jeremy Miner: bit.ly/NLP-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, Instagram, Social Media, Digital Marketing, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Digital Trends, Online Marketing, Marketing Podcast