Podcasts about Influencer marketing

Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcast For all episodes, please check out www.thePOZcast.com This special episode is brought to you by our dear friends at Blood Cancer United. An organization very near and dear to me. I'm here to remind you to give to causes that make a difference. You want to help, but you don't know where to start? Blood Cancer United is at the top of my list. They are the global leader in helping patients and families with blood cancer, and your dollars fund research, patient support, and advocacy. Please give today here: Thank you for supporting this important mission. Learn more and donate here: https://pages.lls.org/voy/nyc/nyclls26/aposner Chapters 00:00 Introduction to Tracey Parsons 04:26 The Reality of Work: Jobs vs. Careers 09:08 The Gig Economy: A Shift in Work Dynamics 12:06 The Evolution of Job Discovery 13:08 Behavioral Change in Recruitment 15:32 The Return to Analog: Networking in a Digital Age 17:26 The Creator Economy: Merging Two Worlds 20:46 The Birth of Flockity: A New Vision 21:55 The Art of Presentation and Communication 23:09 Influencer Marketing for Jobs 24:29 Introducing Flokety: A New Approach to Recruitment 25:02 Empowering Employees as Brand Ambassadors 26:20 The Shift Towards Authentic Marketing 27:23 The Staples Baddie Phenomenon 29:33 Control vs. Authenticity in Employer Branding 30:04 Letting Go of Control in Branding 31:50 The Importance of Accountability 35:24 The Future of Recruitment in a Creator Economy 41:50 Meeting Candidates Where They Are 43:28 Defining Success in Personal and Professional Life  

Warum Content Creator eines der stärksten Businessmodelle unserer Zeit werden In dieser Folge vom Next Level Business Podcast sprechen wir über ein Thema, das aktuell explodiert: Reichweite aufbauen Social Media verstehen Aufmerksamkeit in Geld verwandeln Durch Projekte wie die Creator Class von Christian Wolf wird immer deutlicher: Content Creator zu werden ist längst nicht mehr nur ein Hobby, sondern ein echtes Geschäftsmodell. In dieser Podcast-Folge erfährst du: warum Reichweite heute extrem wertvoll ist wie du dir mit Social Media eine starke Personal Brand aufbaust warum Content Creator langfristig riesige Vorteile haben werden wie man mit Aufmerksamkeit Geld verdient und warum die Creator Economy gerade erst beginnt Egal ob TikTok, Instagram, YouTube oder LinkedIn: Menschen mit Aufmerksamkeit werden in Zukunft einen massiven Vorteil haben – im Business, im Marketing und im Leben. Wir sprechen außerdem darüber: warum die meisten Menschen Social Media komplett falsch nutzen wie du als Creator Vertrauen aufbaust und warum Personal Branding in den nächsten Jahren immer wichtiger wird Neue Folgen rund um: Business, Social Media, Reichweite, Mindset & Unternehmertum jede Woche im Next Level Business Podcast.

Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that includes a four-day workweek. For more on 437 and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

This week on Marketing Sucks, Amanda is joined by Chelsea Clark, founder and CEO of Momfluence, to break down what brands get wrong about influencer marketing and what actually makes creator partnerships work. From unrealistic expectations and one-post “magic” thinking to budgets, briefs, affiliate offers, mom creators, micro-influencers, and why smaller communities often convert better than massive followings, this episode is a no-fluff conversation for brands that want to work with influencers without wasting money. Amanda and Chelsea talk about why influencer marketing is really about content, trust, retargeting, brand awareness, and long-term relationships, not instant sellouts from one post. If you are a product-based business, service provider, or founder trying to figure out how to approach creators, pitch properly, set a realistic budget, and build partnerships that actually make sense, this episode is your reality check.What You'll Learn✔ Why influencers are not magicians and one post will not usually sell out your product ✔ What brands should actually expect from influencer marketing campaigns ✔ Why impressions, story clicks, and reusable content matter more than vanity metrics ✔ How to choose the right creators for your brand, audience, and campaign goals ✔ Why micro-influencers and smaller creators often create stronger, more authentic content ✔ What not to do when pitching influencers, including Gmail pitches and affiliate-only offers ✔ How much brands should realistically budget for influencer marketing ✔ Why long-term creator partnerships usually outperform one-off sponsored posts ✔ How to think about influencer content, paid ads, retargeting, and brand awareness together ✔ Why going briefless can sometimes lead to better, more natural creator contentConnect With UsFor behind-the-scenes clips, hot takes, and conversations we don't always have time for on the mic, follow us on Instagram @grindsocialmedia.If you've been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn't work.Thanks for listening and thanks for being part of this community.Meet Our GuestChelsea Clark is the founder and CEO of Momfluence, a leading influencer marketing agency that specializes in mom creator-led campaigns for family, lifestyle, and consumer brands. With a deep understanding of the modern mom consumer, Chelsea helps brands build trust, relevance, and measurable growth through authentic creator partnerships across North America.Learn more at www.momfluence.co or follow along on Instagram at @momfluence.co.—

Five years ago, regional casino marketers were asking whether to try slot influencer marketing at all. The question has moved, and the answer requires thinking about long-term partnerships, two different kinds of checklists, footage rights that protect your brand in both directions, and what "working" actually means when leadership finally walks the floor during a creator event. Featuring practitioner voices from Potawatomi Casino Hotel, Three Rivers Casino Resort, Shank Marketing, and creator-side contributor Courtney Carr — the conversation regional operators should be having now. Read the full post at https://bit.ly/4dXgUdz Winning Influencer Marketing Webinar Recordings https://bit.ly/3S0TWeg Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: https://bit.ly/3MS2pOz Join the most effective casino marketing training. https://bit.ly/3MXUe3c

Most teams treat influencer marketing as a series of one-off campaigns. The ones who actually scale treat it as a system — one continuous testing framework that runs from your first nano creator all the way to a Mr. Beast integration.Marion Balinoff returns for episode two of the influencer marketing series, going one level deeper than the foundations. Drawing on 12 years building influencer programs across 15+ studios and eight-figure budgets, this episode lays out the complete testing framework: the three-phase path from knowledge-gathering to scaling, how to read the vertical assessment table, the CPM/conversion/LTV diagnostic for fixing what's broken, the gift-code and giveaway mechanics that move conversion without killing LTV, and the custom in-game integrations that lifted conversion 437% on average. If you watched episode one, this is where the foundations become a machine.The single most important mindset shift: you're not buying reach, you're buying learnings. Volume isn't the goal - data density is.━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━⏱️ TIMESTAMPS00:00 Why influencer marketing is a system, not a campaign01:30 The three-phase framework: gather, optimize, scale02:40 Influencer size — why 8% of channels drive 63% of views03:40 The vertical assessment table and the three thresholds06:00 The CPM / conversion / LTV diagnostic08:30 Gift codes that doubled ROI (and the starter pack that killed LTV)13:00 Custom in-game integrations — 437% conversion lift16:30 The five key takeaways and the 12-month timeline

If you're looking to add an effective marketing tactic to your campaigns, try influencer or creator campaigns, and set aside budget to add in order to boost these campaigns once they're proving effective. It's a tactic that's seeing more and more of the marketing departments' budgets these days, and again, that's for good reason. They're working. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most studios still treat influencer marketing as an experiment. Match Masters, a top 150 grossing game globally, has run it as a permanent growth pillar for 8 years. Jen Donahoe sits down with Candivore's Aviv Vidro and consultant Marion Balinoff to break down the playbook behind one of mobile gaming's most disciplined influencer programs.Studios that treat influencer as a permanent pillar see compounding returns. The ones that test once and cut the channel watch their installs decline 2.7x faster. Aviv walks through Candivore's 8 year always on model, the blitz approach where 20 creators go live on the same day, and the product marketing funnel his three person team built around creators. Dedicated welcome pop ups, skill based leaderboard giveaways with tangible prizes, and retargeting mechanics that drive 6x higher in app purchases from returning players.Marion breaks down why the standard 24 hour click window is broken for influencer content, why 7 days is the floor, and why day 365 installs run 75% higher than day 30. The two also tackle vertical testing (true crime crushed it for Match Masters with female audiences aged 30 to 55, tech reviewers flopped), country penetration strategy, why TikTok still doesn't work for performance, and where influencer marketing ends and UGC begins.If you've ever been told influencer marketing doesn't work after a single test campaign, send this episode to your CMO.

#360 | Dave sits down with Ishveen Jolly, founder and CEO of Open Sponsorship, to talk about what influencer and athlete marketing actually looks like for B2B brands — and why it's more accessible than most marketers think. Ishveen breaks down how a $5K March Madness campaign outperformed traditional ads, why your first influencer deal will almost certainly miss on the offer, and how to think about sports sponsorships without a Tommy Fleetwood budget. They get into audience-fit versus story-fit sponsorships, why the goal should never be a landing page click, and why most B2B teams are applying the wrong success metrics from the start. If you've ever wondered how to get into influencer or sports sponsorship marketing without a Fortune 500 budget, this is the episode.Timestamps Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Send us Fan Mail What does influencer marketing look like inside one of the fastest growing tech brands in the world? Kailyn Nunn, Head of Influencer Marketing at Canva, joins Creator Economy Live to share how the strategy has evolved across 5.5 years of hypergrowth, what brands are consistently getting wrong with creator investments, and the campaigns she is most proud of. Keith and Brendan also dig into the latest creator economy news, from Sponsored Snaps and private chat advertising to YouTube's creator-led upfronts slate. 

Guest BioAndrew Lamb is the founder of Wales Outdoors, a premier guided hiking and touring company showcasing the landscapes, history, and hidden gems of Wales. With more than 30 years of experience as an outdoor professional, Andrew began his journey pioneering mountain bike guiding in the Brecon Beacons before evolving his business into a full-service adventure travel operation focused on immersive walking tours.A certified Mountain Leader and Green Badge Tourist Guide, Andrew combines deep local knowledge with formal training to deliver meaningful, responsible travel experiences. His work is rooted in sustainability and a passion for connecting visitors to Wales in an authentic way. Beyond guiding, Andrew has played an active role in shaping regional tourism, contributing to environmental initiatives, leading community programs, and supporting collaboration across the outdoor industry.His career reflects a lifelong commitment to the outdoors, education, and creating experiences that leave a lasting impression on travelers while protecting the landscapes they explore.Show SummaryIn this episode of the Big World Made Small Adventure Travel Podcast, host Jason Elkins speaks with Andrew Lamb, founder of Wales Outdoors, about building a decades-long career in adventure tourism and the evolution of travel in Wales.Andrew shares how his early experiences in outdoor education shaped his path into guiding, eventually leading him to launch one of Wales' most established hiking and touring companies. He reflects on the shift from multi-activity adventure offerings to a more focused, sustainable model centered on guided hikes and cultural tours, as well as the impact of technology in making independent travel and small-group experiences more accessible.The conversation also explores changing traveler behavior, from the rise of international visitors and content creators to the challenges of overcrowding at popular destinations. Andrew offers a thoughtful perspective on sustainable tourism, guiding philosophy, and how operators can balance business success with environmental responsibility and meaningful guest experiences. Big World Made Small guest features are invitation-only and selected based on story, experience, and fit with the show. Some guests support the show through paid production features, cross-promotion, referrals, or other partnerships. This helps keep the show free of third-party ads and interruptions while keeping the focus on real, story-driven conversations.Learn more about the Big World Made Small Podcast and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

The lines between creators, affiliates, influencers, and advocates are blurring fast. But for modern brands, that's not a challenge — it's an opportunity to build a smarter growth engine.In this episode, Todd Crawford sits down with Jordan Carter of SharkNinja to explore how one of today's most recognizable consumer product companies is rethinking creator commerce, affiliate marketing, and social-first partnerships. Jordan shares how SharkNinja's affiliate program has grown across North America, why creators are now central to the brand's product launches, and how platforms like TikTok Shop, YouTube Shopping, LTK, and ShopMy are changing the way brands evaluate performance. Together, Todd and Jordan unpack why micro-creators can drive more authentic engagement than massive influencers, and how brands can build stronger bridges between paid social, retail affiliate, and influencer marketing teams.This podcast episode was produced by Quill.

Fake-Follower auf Instagram. Gekaufte Reichweite. Gelöschte Google-Bewertungen bei Ärzten. Und die Frage: Warum müssen heute plötzlich selbst Ärzte Influencer werden? Jenke & Jánik sprechen über ein Internet, in dem Vertrauen zur Währung geworden ist — und darüber, wie leicht sich dieses Vertrauen manipulieren lässt. Wann ist Reichweite echt? Wie viel Inszenierung steckt hinter Social Media? Und hilft Influencer-Marketing Ärzten wirklich … oder zerstört es langfristig Glaubwürdigkeit? Eine Folge über Fake-Zahlen, Aufmerksamkeit und die Frage, wem man online eigentlich noch glauben kann. #jenke #podcast #jenkeextrememomente

Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing at PIN-UP Partners, who shares her insights on how brands can effectively convert attention into real performance during major sporting events. Vitaliia walks us through the meticulous preparation that goes into planning campaigns months in advance; from pre-testing creatives and defining KPIs to briefing and training influencers across multiple geographies.Why can't the World Cup be treated like a regular marketing season? User behaviours shift dramatically, traffic heats up, and attention alone does not guarantee conversions. Vitaliia explains how content creators act as both strategic partners and cultural guides, helping brands connect with local audiences and respond quickly to real-time events, trends, and fan emotions. Get ready for an episode that offers a lesson into how preparation, localised strategies, and influencer collaboration can ensure campaigns not only reach audiences but deliver measurable results during the most competitive periods of the sports calendar.Talking Points IncludeWhy the World Cup should be treated as a separate marketing season.How influencer and content creator campaigns are structured to maximise performance.Strategic preparation, testing, and localisation for high-intensity marketing periods.Lessons on converting attention into real user actions and FTDs.Common pitfalls brands encounter and how to avoid them during major events.Listen to Find Out More AboutWhy the World Cup creates a unique, high-intensity marketing environment.How pre-testing and localised content improve influencer performance.The difference between generating attention and delivering actual performance.Key strategies for contingency planning and managing influencer campaigns in real time.Common mistakes brands make during high-visibility events and how to avoid them.Key Segments and Where to Tune In[04:54] Why the World Cup is treated as a separate marketing season[06:40] Pre-tournament preparation: testing, templates, and KPIs[14:35] Influencer content strategies for engagement and conversion[20:38] Common mistakes brands make and how to ensure performance over attentionNever Miss a Conversation Like This OneIf you're managing campaigns around major sporting events, this episode is a must-listen. Vitaliia Pohrebniak reveals actionable strategies for converting attention into performance and maximising the impact of influencer campaigns. New episodes of the Affiliate Marketing Podcast drop every week, with guests who are in the trenches of affiliate and performance marketing. Subscribe wherever you listen so the next one lands without you having to go looking for it.Subscribe to the Affiliate Marketing Podcast to stay ahead of the latest event-driven marketing trends.Rate, Review and Subscribe on Apple PodcastsIf the Affiliate Marketing Podcast is part of your regular listening, please take a moment to leave a five-star rating and a review. It helps more affiliate managers and e-commerce brands find conversations like this one.Click here to rate and review, scroll to the bottom, tap to rate with five stars, and select "Write a Review."Sign up for the Affiverse Newsletter at affiversemedia.comAlready subscribed? Share this episode with any affiliate manager who has ever wondered why their network feels like it was built for everyone except the partner.Send me a text with your questions

Send us Fan MailNonprofit marketing strategy with fractional CMO leadership can help organizations move beyond reactive communications and build smarter pathways to donors, volunteers, clients, and community trust. In this energizing episode of The Nonprofit Show, Andrea Sok, Founder and CEO of Sok Influencer PR, shares how nonprofits can turn marketing into a strategic business function—not just a last-minute scramble.Many nonprofits treat marketing as a response mechanism: a campaign is behind, a crisis has surfaced, an event needs attention, or another organization is doing something visible. Andrea challenges that mindset and makes the case for intentional planning, measurable goals, and executive-level marketing leadership.One of the strongest ideas in this conversation is the role of a fractional CMO for nonprofits. Andrea explains that some organizations need short-term leadership during a transition, while others need part-time strategic guidance because they are not yet large enough for a full-time marketing executive. In either case, nonprofits gain senior-level insight without carrying the full cost of a permanent hire.She also reframes influencer marketing for the nonprofit sector. As Andrea puts it, “Influencer could be anyone who influences your audience.” That could be a neighborhood leader, pastor, local official, business owner, parent blogger, or trusted community voice—not just someone with a massive online following.The episode also takes on AI for nonprofit marketing. Andrea makes the case that AI is not about replacing nonprofit staff; it is about giving exhausted teams time back. From one 30-second volunteer video, an organization can create social posts, email content, annual report copy, graphics, and more. Her point is clear: “AI alone is a great tool for brainstorming… but when we pair it with automation, game changer.”For nonprofit CEOs, board members, development leaders, and communications teams, this conversation offers a smarter way to think about marketing investment, donor growth, board education, and organizational capacity.Watch this episode to rethink how your nonprofit can use marketing leadership, AI, automation, and influence to build stronger relationships and better business outcomes! 00:00:00 Welcome to The Nonprofit Show 00:01:41 What an Influencer Really Means for Nonprofits 00:03:47 Why Nonprofit Marketing Gets Stuck in Reaction Mode 00:06:20 How a Fractional CMO Supports Nonprofit Leadership 00:08:56 Helping Boards See Marketing as Investment 00:10:56 Marketing Is More Than Advertising 00:13:03 Meaningful Metrics That Move the Organization Forward 00:14:03 AI as a Force Multiplier for Nonprofit Teams 00:17:17 Turning One Story Into Multiple Marketing Assets 00:19:12 Using AI as a Thought Partner for Small Teams 00:21:57 Why Banning AI Can Create Bigger Risk 00:25:33 Choosing the Marketing Work That Actually Moves the Needle #TheNonprofitShow #NonprofitMarketing #FractionalCMOFind us Live daily on YouTube!Find us  Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits!  12:30pm ET   11:30am CT  10:30am MT  9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Most brands treat influencer marketing like an ad buy. Hand over some money, get a sponsored post, hope for awareness. In this episode of Content Amplified, Justin Levy, Director of Social Media, Influencer Marketing and Community at Nerdio, breaks down what an actual creator partnership looks like and why so many B2B teams leave pipeline on the table. Justin explains why the "only work with nano influencers" advice misses the point, how to stack a single partnership across LinkedIn, TikTok, newsletters, podcasts, and even internal sales trainings, and the per-creator UTM setup that ties revenue back to individual posts. He walks through how to mine the comments on a sponsored post for live leads, when to bring sales reps into the engagement, and the negotiation levers that actually move price: timeframe, platform count, name image and likeness usage, and minimum boost spend. If you've ever wondered whether B2B influencer marketing can do more than drive impressions, Justin gives you the playbook.About JustinJustin Levy is the Director of Social Media, Influencer Marketing, and Community at Nerdio. He brings about 20 years of experience in social media, influencer marketing, and community building, having worked at several Fortune 500 companies and consulted with everything from startups to Fortune 50 household-name brands. Justin has helped companies move from their first social strategy all the way to building influential communities and stables of creators. He is especially passionate about going into organizations and building creator programs where none existed before.Show Notes- Connect with Justin on LinkedIn: https://www.linkedin.com/in/justinlevy/Text us what you think about this episode!

Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself. For more on Coop Sleep Goods and show notes click here  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Up If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential.

Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sales team, or single networking event. For more on Candier and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of The Influence Factor, Alessandro Bogliari speaks with Kirby Kennedy, Social Media Manager - Strategy & Influencer Management at Sargento, about influencer marketing, co-creation, authentic brand relationships, and the evolving role of influencers as brand ambassadors. The conversation explores strategies for effective collaboration, long-term partnerships, and innovative marketing formats.

Influencer marketing can drive massive growth — or quietly drain your budget if you're partnering with the wrong creators. In this episode, Sarah Saffari breaks down how brands can instantly identify fake engagement, spot inauthentic audiences, and predict campaign performance before spending a dollar. We dive into the data-driven strategies behind choosing creators who actually influence buying decisions instead of just looking popular online. You'll learn how to evaluate creators beyond vanity metrics, recognize the biggest red flags in influencer partnerships, and scale campaigns that generate real ROI, real trust, and real sales. Whether you're a brand owner, marketer, agency, or entrepreneur, this conversation will completely change the way you look at influencer marketing. Tune in to hear Sarah's thoughts on: How can you predict results before running an influencer campaign? How can brands instantly detect inauthentic engagement? What type of influencers are the most likely to provide positive ROI? And much, much more! @media only screen and (max-width:1024px) {.fusion-title.fusion-title-4{margin-top:30px!important; margin-right:!important;margin-bottom:30px!important;margin-left:!important;}}Connect With Our GuestWebsite: https://www.influencernexus.com Social Media LinkedIn .fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 70px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}The post The Truth About Influencer Marketing: Fake Engagement vs. Real ROI, With Sarah Saffari first appeared on The Influencer's Edge Podcast with Speaker Paul Ross.

For Mother's Day, Tye DeGrange hands the mic to his mom — Ginger DeGrange. Rodeo queen. Horse trainer. Summer camp founder. 36-year instructor who's taught 10,000+ students the art of horsemanship at Santa Rosa Junior College. This one's full of great stories: the OJ Simpson trail ride, a student who went on to dine with the Queen of England, competing at the Grand National, and the old reinsman who taught Ginger that quiet confidence beats loud energy every time. Plus real lessons on building confidence, earning trust, and leading with feel — on and off the horse.

„Oblast reklamy na sociálních médiích je dneska velmi rozšířená. Spočívá v tom, že zadavatel – firma nebo cestovní agentura – zaplatí většinou zprostředkovateli nebo přímo influencerovi za to, aby propagoval jejich produkt,“ vysvětluje Denisa Hejlová, expertka na strategickou komunikaci z Fakulty sociálních věd Univerzity Karlovy. V pořadu Jak to vidí… komentuje také podobu japonské mediální krajiny nebo význam společenských akcí, kde se setkávají novináři s politiky.Všechny díly podcastu Jak to vidí... můžete pohodlně poslouchat v mobilní aplikaci mujRozhlas pro Android a iOS nebo na webu mujRozhlas.cz.

Hello voices from the bench community, John Wilson here and I wanted to share some news about the evolution of the Programill lineup. Most importantly, Ivoclar's new PrograMill 7. What stands out right away is the reduced air consumption this mill requires, but what you'll notice first is that impressive new touchscreen. For us, the biggest advantage has been increased spindle power. My laboratory's known for these larger cases with complex geometries, and I can tell you that extra power really makes a difference. Next time you see your Ivoclar representative, be sure to ask about the PrograMill 7 and tell them John Wilson sent you. Thank you. At exocad Insights in beautiful Mallorca, we finally caught up with Felix from Imagine USA—and the timing couldn't have been better. As an exocad dealer on the front lines of digital dentistry, Felix shared his excitement about the strong turnout, the familiar faces, and most importantly, the innovation coming from exocad. What stood out most? The new exocad Hub and its cloud-based capabilities, along with powerful AI-driven tools inside DentalDB designed for efficient batch processing. For Felix and the Imagine team, it's not just about seeing what's new—it's about putting it to the test. By running new features through their own production facility first, they ensure real-world performance before bringing solutions to their customers. Beyond the technology, Felix emphasized the value of being there in person—connecting face-to-face with partners, having meaningful conversations, and stepping back to see where the industry is headed. And of course, doing it all in Mallorca doesn't hurt either. From wire-bending machines and digital ortho workflows to Vulcanite dentures and photogrammetry, this episode from the DLAT floor is packed with stories, laughs, and a whole lot of dental lab wisdom. First up, the crew sits down with Jason Dyas — better known these days as the man behind Ortho Outlaw and everyone's favorite outlaw mascot, Clyde. Jason shares his journey from construction work and garage-built orthodontic appliances to running successful ortho labs and diving headfirst into digital technology. What started with fax-machine marketing and Walmart bench grinders eventually evolved into automated wire-bending machines, digital scanning, social media content creation, and a growing mission to help older labs embrace modern workflows instead of shutting their doors. The conversation covers everything from AI-driven ortho tech and the future of wire bending to building a brand, traveling to industry events around the world, and how Ortho Outlaw became one of the most recognizable new names in orthodontic lab social media. Then the podcast catches up with longtime friend of the show Jim Collis for an incredible deep dive into 45 years of dental technology experience. Jim talks about teaching hands-on courses at DLAT, helping labs transition from analog workflows into digital dentures and 3D printing, and why education is still the key to success in modern dentistry. From discussing AI-assisted denture design and automated workflows to reminiscing about fixing Vulcanite dentures and the earliest days of implants, Jim delivers one amazing story after another. Along the way, he shares lessons from his CDT journey, the mentors who shaped his career, his passion for consulting and education, and why he still loves this industry after nearly five decades. It's equal parts history lesson, technology discussion, and classic Voices From the Bench chaos — complete with Star Trek references, Slurpee stories, and enough off-topic tangents to make Barb proud.Special Guests: Clyde, Jason Dyas, and Jim Collis CDT.

Influencer marketing isn't just for DTC anymore, and Sarah Adam is here to prove it.  As the force behind Wix's growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and more. And, there's something that most B2B marketers get wrong about influencer campaigns, why a good brief should actually be brief, and how to think about cost-per-view in an opaque market where creators set the rules.  Plus, we find out how Wix measures success, selects creators, balances creative freedom with brand guardrails, and manages long-term partnerships…all without over-engineering or over-scripting. Whether you're an influencer marketer looking for some new strategies or working on your first creator campaign, this is the episode for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Sarah: LinkedIn: https://www.linkedin.com/in/1sarahadam/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode of Melting Pot, Payal speaks with marketing strategist and founder of Era of Influence, Brielle Tamez about the evolving creator economy. Brielle shares how her experience in corporate influencer marketing led her to support micro creators, who often have higher engagement despite smaller followings. She explains how success metrics have shifted from follower count to engagement and average views, and highlights the behind-the-scenes role of talent agencies in managing brand deals. The conversation also explores the growing impact of AI, challenges in brand collaborations, and strategies for creators to stand out, such as diversifying content and showcasing product-based storytelling. Overall, the episode offers valuable insights into building sustainable, authentic careers as content creators.Episode live now on all podcast streaming platforms and on YouTube. Creator Economy, Micro Creators, Influencer Marketing, Brand Collaborations, Content Creation Career, Social Media Marketing, Talent Management, Influencer Agency, Era Of Influence, Podcast, Melting Pot#Socialmedia #Influencer #Eraofnfluence #Podcast Hosted on Acast. See acast.com/privacy for more information.

What does it actually take to turn influence into income—and build a sustainable business as a creator? In this powerful conversation, Allison Walsh sits down with Kahlea Wade—founder of Alora Society—to break down the real strategy behind brand partnerships, personal branding, and the future of the creator economy. With over a decade of experience in influencer marketing and partnerships with brands like Meta, Nike, Amazon, and Skims, Kahlea shares how creators can: Land consistent brand deals Build a profitable personal brand Shift from transactional to relationship-based partnerships Navigate contracts and protect their intellectual property Use AI to work smarter, scale faster, and unlock new opportunities This episode also dives deep into the impact of AI on influencers—what's coming, what to watch out for, and how to leverage it without losing authenticity. Whether you're just starting or scaling to six figures, this conversation will completely change how you approach content, business, and growth. Connect with Kahlea: https://www.instagram.com/kahleanicolee/ https://www.instagram.com/alora.society/ linkedin.com/in/kahleawade   This episode was sponsored by Be A Mind Leader. Learn more about this impactful campaign here.  Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value.

Influencer marketing is not just about getting pretty content. It's about creating a moment people want to be part of. In this episode of Branded and Booked, I'm breaking down what boutique hotels, micro resorts, and short-term rental brands can learn from companies like Virgin Voyages, 818, COMFRT, and Colorescience when it comes to using creators in a way that actually drives attention, demand, and revenue. Because the brands doing this well are not treating influencer marketing like an afterthought. They are building entire experiences around it. I'm sharing why Virgin Voyages' recent creator cruise was such a smart marketing move, how brands are using groups of influencers to create FOMO and social proof at scale, and why hospitality brands should be thinking much bigger than "let's trade a free night for a Reel." I also walk through how I'd apply this strategy to a boutique hotel, micro resort, or even a single short-term rental, especially around launches, seasonal campaigns, and direct booking growth. If influencer marketing has felt confusing, expensive, or hard to measure, this episode will help you think about it differently. And if you want help sourcing, negotiating, and collaborating with creators the right way, grab my free influencer marketing guide in the show notes. You can also connect with me at theweberco.com or come hang out with me on Instagram at @theweberco.

What does it actually take to be seen, selected, and supported in your industry?In this episode of Meanwhile, She, Aisha Beau sits down with Brianna Wright, Head of PR & Influencer Marketing at SheaMoisture, for an honest and insightful conversation on identity, access, self-investment, and what it really takes to stand out.Having worked her way through Unilever with intention and clarity, Brianna now leads one of the most influential and culturally relevant brand ecosystems for creators—shaping not just who gets chosen, but how they're seen.Together, they discuss the mindset and habits required to step into a bigger life, why visibility and proximity matter just as much as talent, and how creators can position themselves for long-term opportunities.Brianna also shares insider perspective on what brands are actually looking for, how she evaluates creators beyond numbers, and what it takes to get on SheaMoisture's radar.This episode is a powerful reminder that success isn't just about being good—it's about becoming someone who is seen, valued, and aligned with the opportunities you want.

This week's throwback guest has been an inspiration for me, and so many others in the sales, business, and world in general. He was on episode 60 of the 20% Podcast dating back to October of 2021, when he was the Director of Sales Execution at JB Sales. In that conversation, we discussed his early years, the inner game, finding your inner self amongst many others. Although those things haven't changed, but he has had many professional changes since then which we will talk about today. Now, he is the Founder of AMP, where they are your strategic partner in revolutionizing B2B GTM Production. They craft immersive video content and design unforgettable event activations, bridging the gap between your brand and potential clientele.This week's guest on The 20% Podcast is Morgan J. Ingram.In this episode, we discussed:- Why He Went All In On AMPWhere To Get Benefit From Influencer MarketingDoing Influencer Marketing AuthenticallyPlanning Your Marketing StrategicallyTrusting Yourself MoreWhich Passion Should I Focus On?Much more!Please enjoy this week's episode with Morgan J. Ingram_____________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line!Enjoy the show!

Drop us a message!In this week's REWIND episode, we're talking all things user-generated content and influencer marketing, joined by special guests Diana Bell-Heather, Creative Copy Manager for Next.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social's Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

 ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

Can a small business in Birmingham actually work with a local influencer? And if so, how do you even start? In this episode of The Localist, Carrie Rollwagen sits down with Laine White, Marketing Consultant and Innovation Strategist at Uptick Marketing, to answer real audience questions about local influencer marketing. Laine made a semi-viral Instagram post about how small businesses are missing out by not working with local micro influencers, and a massive conversation followed in the comments. Now she is here to break it all down. They cover what makes a business a good fit for influencer marketing, how to reach out without being rude, what follower count matters actually, and what it doesn't, how to think about compensation, the difference between a paid post and an authentic partnership, and how hosting an influencer event can be one of the most cost-effective ways to get started. Plus, an audience Q&A with practical answers to real small-business scenarios. If you have ever seen a local influencer and wondered whether they could help your business, this episode gives you a clear, honest roadmap.

In dieser Folge tauchen wir tief in einen der umkämpftesten und gleichzeitig spannendsten Wachstumsmärkte ein: Nahrungsergänzungsmittel. Zu Gast ist Sarah Müller, CEO von InnoNature. Sie räumt mit den Mythen der Supplement-Branche auf und erklärt, warum 100 % natürliche Inhaltsstoffe (wie Omega 3 direkt aus der Alge statt aus dem Fisch) heute der entscheidende Wettbewerbsvorteil sind. Wir sprechen darüber, warum unglaubliche 70 % dieses Marktes immer noch offline (z. B. bei dm oder Rossmann) stattfinden, wie InnoNature mit einer "Own Shop First"-Strategie 95 % D2C-Anteil hält und warum ihr stärkster Umsatzkanal – das Influencer Marketing – strengen Regeln wie einer 4-Wochen-Testpflicht unterliegt. Ein spannender Deep Dive in nachhaltiges Wachstum, Zielgruppen-Fokus auf Mütter und Kinder sowie die Kunst der Retention in einem extrem von Rabatten getriebenen Markt. Über Sarah Müller: Sarah Müller ist seit gut einem Jahr CEO bei InnoNature, einem stark wachsenden D2C-Unternehmen mit Fokus auf natürliche Frauengesundheit, Nahrungsergänzungsmittel, Superfoods und Naturkosmetik. Sie blickt auf eine beeindruckende digitale Karriere zurück und hat bereits in verschiedenen Industrien (u. a. Erneuerbare Energien und HR Tech) erfolgreich bewiesen, wie man Unternehmen auf die nächste Skalierungsstufe hebt. Ihr Fokus liegt auf nachhaltigem, profitablem Wachstum, exzellenter Marketingeffizienz und dem Aufbau einer hochgradig vertrauenswürdigen Marke, die Frauen vom Kinderwunsch bis zur Menopause sowie ihre Familien ganzheitlich begleitet. Hier geht es zum Connected Commerce Guide von Front Row: https://www.connected-commerce.com Der Marketing Transformation Podcast wird produziert von TLDR Studios.

Drama um Ostsee-Wal Timmy | Mehrheit für AfD? (mit Oliver Kalkofe) | Trump blockiert die Welt | Dubai Influencer: Luxus für Zensur - Christian Ehring zeigt den Irrsinn der Woche.

Drama um Ostsee-Wal Timmy | Mehrheit für AfD? (mit Oliver Kalkofe) | Trump blockiert die Welt | Dubai Influencer: Luxus für Zensur - Christian Ehring zeigt den Irrsinn der Woche.

In this episode, we dive into the evolution of influencer and affiliate marketing. Yash Chavan, founder and CEO of Saral, explains why brands must shift their mindset to stop treating influencers like simple paid ads. He explores how to build a predictable growth engine by turning creators into long-term partners, discusses the hidden pitfalls of attribution, and reveals his new affiliate platform, SATHI, which helps brands track real performance, detect fraud, and scale their programs efficiently.Visit mysathi.io and use code COFFEE to get 20% off across all pricing plans.Topics discussed in this episode:  Why brands often fail with influencer strategies. How influencer marketing drives demand for ads. What causes ineffective influencer attribution. How to turn influencers into affiliate partners. Why affiliate marketing reduces upfront risk. What creates strong long-term creator relationships. How to detect affiliate and coupon code fraud. What benefits emerge from using SATHI. How Instagram reels are changing affiliate sales.  Why brands need a mindset shift for growth.Links & ResourcesWebsite: https://www.mysathi.io/ Website: https://www.getsaral.com/LinkedIn: http://linkedin.com/in/yctheman/Instagram: https://instagram.com/getsaral/Get access to more free resources by visiting the show notes at https://tinyurl.com/3t3wwhh7I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

If you're a startup or CPG brand, you've probably felt the pressure to start gifting to influencers and paying for content the second you launch. In this episode, Lydia, co-founder of Visibility on Purpose, shares her honest take after 10+ years in PR—why influencer seeding can quickly become a money drain for early-stage brands, and what actually drives long-term visibility. She breaks down the short shelf life of social content, why it doesn't support SEO or AI discovery, and how press features can build credibility, show up in search, and compound over time. If you're deciding where to invest your budget, this is a must-listen before you spend another dollar on influencers. Support the showWant a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkoutDIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!Website: ⁠www.visibilityonpurpose.com⁠Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠Youtube: https://www.youtube.com/@visibilityonpurpose

This episode explores the evolving landscape of influencer marketing, focusing on measurement, accountability, and the industry's readiness for new standards. Danielle Wiley and Casey Benedict share insights on how to effectively measure success, the importance of qualitative data, and the future of influencer marketing in a data-driven world. Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when the product that made you famous starts holding you back? Kevin Gould co-founded Glamnetic in 2019 with Ann McFerran, launching a magnetic eyelash brand that exploded from $1 million to $50 million in revenue in just one year — fueled by a great product, smart growth marketing, and the COVID-era boom in DIY beauty. But when the tailwinds reversed — iOS 14 updates sent acquisition costs soaring, the lash category contracted, and revenue dipped 25% — Kevin faced a make-or-break decision. Rather than doubling down on what was declining, he pivoted the entire business into press-on nails, a category still in its infancy. Today, Glamnetic is one of the largest press-on nail brands in the world, doing over $100 million a year. In this episode, Kevin gets real about the unglamorous side of hypergrowth: the cash flow crunches that come with scaling too fast, the inventory mistakes that haunt you, and the emotional toll of watching revenue fall when you expected it to double. He shares how he and his team navigated the pivot, why community and brand affinity will always outlast paid acquisition, and why the best advice he can give founders is: don't grow too fast. You'll learn: Why going from $1M to $50M overnight nearly broke the business How to manage cash flow and inventory when you're self-funded The marketing mix that built a real brand — not just an ad machine Why TikTok Shop is the biggest arbitrage opportunity right now How a 40,000-member Facebook community doubles as a product development engine The one hire every founder should prioritize early on What it really takes — personally and professionally — to turn a pivot into a $100M business Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Social media marketing success starts with understanding your audience, yet most creator-entrepreneurs skip this step entirely. Without that foundation, even consistent creators end up guessing what works, leading to low engagement and missed business opportunities. In this episode of the YAPCreator Series Replay, Hala Taha shares proven insights from experts like Neil Patel, Julie Solomon, and Ken Okazaki to help you understand your audience, create content that converts, and build a loyal, engaged community. In this episode, Hala will discuss:  (00:00) Introduction (02:04) Neil Patel on Finding the Right Audience (06:22) Turning Your Audience Into a Business (08:28) Creating Content That Actually Converts (12:55) Understanding What Your Audience Really Wants (17:29) Mastering Your Craft and Building Trust (21:48) Using Data to Guide Your Content Strategy (23:32) The Toilet Strategy for Video Marketing (26:13) Adapting Content Based on Audience Feedback Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator entrepreneurs in podcasting. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay Huel - Grab nutritionally complete meals you can drink. Get 15% off with code PROFITING at huel.com/PROFITING AT&T Business - Power your small business with reliable connectivity from AT&T. Switch today at business.att.com.  Fabric - Protect your family with term life insurance from Fabric by Gerber Life. Apply today in just minutes at meetfabric.com/profiting  ZocDoc - Stop putting off those doctors' appointments. Find and instantly book a doctor you love today at Zocdoc.com/PROFITING  Blinkist - Turn the world's best nonfiction books into quick 15-minute reads or listens. Grab your free trial plus an exclusive 30% discount at blinkist.com/profiting  Resources Mentioned: YAP E226 with Neil Patel: https://youngandprofiting.co/4gqjng0  YAP E325 with Nick Loper: https://youngandprofiting.co/40MTrVM  YAP E233 with Oz Pearlman: https://youngandprofiting.co/42DkUMt  YAP E292 with Julie Solomon: https://youngandprofiting.co/4jJTpXp  YAP E230 with Ken Okazaki: https://youngandprofiting.co/3Ervwnx  YAPCreator Replay E1: youngandprofiting.co/YCR-E1 YAPCreator Replay E2: youngandprofiting.co/YCR-E2 YAPCreator Replay E3: youngandprofiting.co/YCR-E3 YAPCreator Replay E4: youngandprofiting.co/YCR-E4  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Content Creator, Storytelling, Advertising, Communication, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Online Marketing, Marketing Podcast 

If you've ever wondered why some creators consistently land brand deals—while others with similar audiences don't—this episode breaks it all down. In this powerful conversation, Sara Stefanik, Director of Influencer Partnerships at BabyCenter and Mom 2.0, pulls back the curtain on what brands are actually looking for when choosing creators. With over 15 years in digital media, Sara shares insider insights on how to position your platform, build meaningful brand partnerships, and turn your content into a revenue-generating business. You'll learn why follower count isn't the deciding factor, how to create a media kit that gets noticed, and what separates creators who get passed on from those who get the deal. Whether you're just starting out or ready to scale your income, this episode gives you the clarity and strategy you need to become an easy “yes” for brands. “Brands want to instantly understand who you are, who you influence, and why it makes sense to work with you.” What You'll Learn: How to position yourself for brand partnerships What brands actually look for in creators How to build a media kit that converts The difference between followers vs. engagement How to pitch brands with clarity and confidence Ways to turn one-off deals into long-term partnerships Common mistakes that keep creators from getting paid Positioned for Partnerships™ Mini Course Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value.

This conversation explores the current state of AI in content moderation, influencer marketing, and data analysis, highlighting the gaps, challenges, and potential for AI to streamline processes while emphasizing the importance of human oversight. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, host Josh interviews Will Russell, CEO of Russell Marketing, about effective strategies for launching e-commerce products. Will shares his five-step framework, emphasizing audience building through paid ads, partnerships, virality, and organic growth. They discuss practical tactics for Amazon sellers, such as using product insert cards with QR codes, leveraging surveys for product validation, and segmenting email lists for launch campaigns. Will highlights the importance of nurturing existing customers and using their feedback for product development. The episode offers actionable insights for entrepreneurs aiming to maximize launch success and scale their businesses efficiently.Chapters:Introduction to Will Russell and Russell Marketing (00:00:00)Will Russell's background, agency achievements, and book introduction.Strategies for Building an Engaged Audience Pre-Launch (00:00:55)Overview of paid acquisition, piggybacking/partnerships, virality, and organic growth for audience building.Piggybacking and Partnerships Explained (00:01:20)How to leverage existing communities and partnerships to access target audiences.Virality and Organic Growth (00:02:47)Discussion of viral marketing, influencer strategies, and the role of organic content.Summary of Audience-Building Approaches (00:03:53)Recap of paid, partnership, viral, and organic methods for audience growth.Leveraging Existing Customer Bases for Product Validation (00:05:07)Using current customers for product validation, feedback, and preorders to reduce launch risk.The Value of Existing Communities in Launches (00:07:11)How established audiences give a head start and lower costs for new product launches.Applying the Five-Step Framework to Amazon Sellers (00:08:14)Host introduces actionable takeaways, adapting Will's framework for Amazon product launches.Step 1: Product Validation Tactics (00:09:26)Using product inserts, QR codes, and Amazon analytics to validate new product ideas.Step 2: Audience Building and Customer Surveys (00:10:37)Reaching out to existing customers, using surveys to identify pain points and refine products.Step 3: Audience Engagement During Product Development (00:11:50)Keeping customers involved in product design and updates to build anticipation and loyalty.Step 4: Conversion Strategies and List Segmentation (00:13:05)Segmenting email lists for staggered launch campaigns to optimize Amazon ranking and conversions.Step 5: Scaling and Ongoing Audience Engagement (00:14:02)Using product inserts and ongoing engagement to prepare for future launches and scale the business.Review Research and Copywriting Insights (00:14:28)Using competitor reviews for product development and marketing language.Segmentation Strategies for Different Launch Models (00:15:19)How to segment audiences for Amazon vs. crowdfunding launches, prioritizing likely converters.Conclusion and Final Thoughts (00:17:01)Recap, book recommendation, and closing remarks.Links and Mentions:Advertising Tools:"Facebook Ads": "00:01:20""Google Ads": "00:01:20""Reddit Ads": "00:01:20""Amazon Brand Analytics": "00:10:37"Books:"Take Your Idea from Light Bulb Moment to Profitable Business in Record Time" by Will Russell: "00:00:52"Marketing Concepts and Strategies:"Piggybacking": "00:01:20""Virality": "00:02:47""Organic Growth": "00:03:53""Customer Surveys": "00:06:02""Product Insert Cards": "00:09:26""Segmentation for Email/Text Lists": "00:13:05"Content and Influencer Strategies:"User-Generated Content": "00:02:47""Influencer Marketing": "00:02:47""Referral Strategies": "00:02:47"Transcript:Josh 00:00:00  Today I'm super excited to introduce you to Will Russell. He is the CEO and founder of Russell Marketing. Russell Marketing is an innovative digital agency specializing in e-commerce launch marketing. To date, they have generated more than 25 million in revenue for over 300 new entrepreneurs. Will has been featured on Forbes, Business Insider, Crain's New York Start-Up nation and many more. Will also has launched the Russell Gibbs Foundation, a family foundation that offers grants and mentorship to 501 C3 partners committed to diversity, equity and inclusion. In November of 2022, Will's first book launch in five. Take your Idea From Light Bulb Moment to Profitable Business in Record Time, was published by Nicholas Brealey. So welcome to the show, Will.Will 00:00:52  Thank you. Thanks for having me, Josh. It's a real pleasure to be here.Josh 00:00:55  When you talk about building an engaged, you know, audience or, you know, building it up a The following. What are what are the channels or strategies to kind of build this following of people before you've even launched a product?Will 00:01:15  By and large, most people are going to lean heavily into paid acquisition.Will 00:01:20  And so, you know, that means paying Facebook or Google or Reddit for ad space and driving traffic using those methods. Now, not everyone has big budgets. They can just plug in. To do that, I always suggest paid acquisition because frankly, is the quickest and easiest way of getting from where you are to where you need to be. But I understand not everyone has the budget. So for those who don't have those budgets, or for those who don't want to rely entirely on those budgets, there's a few other avenues you really look to. One is piggybacking. And so by piggybacking, we're looking for partners or like minded communities that already we have the people we want, and we want to build a connection with the managers or the founders of those communities and essentially piggyback on top of the success they've had to get access to these people. So examples of that might be, maybe you don't want to put $10,000 into a Facebook ad campaign, but maybe you could purchase an advertising spot or in a particular media websites newsletter, or you could write a guest post, or you could do some sort of exchange post promotional exchange with them over a period of six months, where maybe front end of that relationship, they're helping you, but then towards the back end, you're going to balance that out more and start helping them in different ways.Will 00:02:47  So piggybacking and looking at those kind of partnerships is a really good route. Another effort we're going to look to is virality. It's a tough one because it's you know, there are obviously elements to what makes something viral and, and checkboxes that you can go through. But there's always an element of luck there. You don't really know for sure whether a big effort to go viral is going to work. And so it can be a bit of a risk, but virality and that can be things such as word of mouth, marketing strategies, referral strategies and fun content, user generated content, things like ambassadors or affiliate marketing. We might even include some influencer marketing in that. So we've got the virality is certainly a good a good path to go. If you don't want to lean into pushing too much of your budget into paid ads, and then I mean, the fourth and longest one, I suppose is is the organic, you know, people that don't have big budgets and and maybe don't excel. I don't have any partners or I don't have.Will 00:03:53  I can't make things viral. They can't ...

In this episode, Danielle Wiley and Casey Benedict explore the misconceptions and terminology in influencer marketing, focusing on the problematic use of 'casting' and its implications. They discuss industry nuances, the shift from influencer to creator, and the importance of authentic content creation. Learn more about your ad choices. Visit megaphone.fm/adchoices

Eitan Koter is joined by Íñigo Rivero, co-founder and managing director at House of Marketeers, a global TikTok Marketing Agency.They talk about how the platform has shifted over time, from a place for visibility to something much closer to a sales channel. Íñigo explains why many brands still approach influencer marketing the wrong way, and what actually drives results.The discussion covers the role of authentic content, why engagement matters more than follower count, and how TikTok's algorithm gives new brands a chance to get seen.They also break down how TikTok Shop is opening up new opportunities for both brands and creators, and how social commerce is becoming easier to track and scale.It's a clear conversation on what brands should focus on if they want to make TikTok work for them.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Íñigo Rivero, Co-Founder & Managing Director at House of MarketersÍñigo Rivero's LinkedIn | House of MarketersWatch the full Youtube video here:https://youtu.be/V_DA-VWIt8MTakeaways:Resilience is crucial for personal and business growth.Growth often comes from mistakes and tough feedback.TikTok's authenticity sets it apart from other platforms.Social commerce is the future of TikTok.The algorithm prioritizes engaging content over follower count.Brands can expand internationally through TikTok Shop.Forecasting is essential for scaling a business effectively.Health and beauty products perform well on TikTok.Understanding local markets is key for international brands.Influencer marketing requires a balance of creativity and strategy.Chapters:00:00 Introduction to Influencer Marketing and Resilience02:44 The Evolution of TikTok and Its Unique Appeal05:15 The Rise of Social Commerce on TikTok08:01 Influencer Marketing Strategies and TikTok Shop10:33 The Importance of Authenticity and Engagement13:16 SEO and Discovery on TikTok15:56 House of Marketeers: Agency Insights and Growth18:53 Navigating International Markets with TikTok21:38 Challenges in Influencer Marketing and Agency Growth24:17 Building a High-Performing Team in a Remote Environment27:00 Conclusion and Future of Influencer Marketing

Social media is a powerful marketing tool, but most entrepreneurs still struggle to leverage it and build a brand that stands out. In this episode of the YAPCreator Series Replay, Hala Taha shares how to use content creation as a strategic tool to grow your personal brand. Featuring insights from top creator-entrepreneurs like GaryVee, Jenna Kutcher, and Kat Norton, you'll learn social media marketing tips to grow your business and unlock your potential as a content creator. In this episode, Hala will discuss:  (00:00) Introduction (01:14) Growing a Business with YouTube Content (07:54) Jenna Kutcher on Authentic Personal Branding (11:57) Creative Idea Generation and Content Scaling (19:00) Energy and Magnetism in Content Creation (24:13) Mastery and the 10,000-Hour Rule (29:40) Kelly Roach's Conviction Marketing Pyramid (40:13) What's the Best Time to Be a Content Creator? Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator entrepreneurs in podcasting. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay Huel - Grab nutritionally complete meals you can drink. Get 15% off with code PROFITING at huel.com/PROFITING AT&T Business - Power your small business with reliable connectivity from AT&T. Switch today at business.att.com.  Fabric - Protect your family with term life insurance from Fabric by Gerber Life. Apply today in just minutes at meetfabric.com/profiting  ZocDoc - Stop putting off those doctors' appointments. Find and instantly book a doctor you love today at Zocdoc.com/PROFITING  Blinkist - Turn the world's best nonfiction books into quick 15-minute reads or listens. Grab your free trial plus an exclusive 30% discount at blinkist.com/profiting Resources Mentioned: YAP E278 with Sean Cannell: youngandprofiting.co/40GYZCy YAP E316 with Kat Norton: youngandprofiting.co/40I34q4 YAP E291 with Gary Vee: youngandprofiting.co/41DRxcd YAP E295 with Jenna Kutcher: youngandprofiting.co/40FzNw6 YAP E275 with James Altucher: youngandprofiting.co/4h2d2bG YAP E155 with Kelly Roach: youngandprofiting.co/4h1LfrD  YAPCreator Replay E1: youngandprofiting.co/YCR-E1 YAPCreator Replay E2: youngandprofiting.co/YCR-E2 YAPCreator Replay E3: youngandprofiting.co/YCR-E3 Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Digital Marketing, Content Creator, Storytelling, Advertising, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Digital Trends, Online Marketing, Marketing Podcast

Tracey Parsons is the Founder of Flockity. An innovative platform that helps improve the job market through the power of influencers. Follow Tracey on Linkedin here.Checkout the Flockity website here. Ariana The Techie is a 15-year tech veteran, 3× startup founder, author, and venture-backed entrepreneur who has raised over $3M in capital. Women in Tech with Ariana explores the real stories behind building in the tech world—from startup life and raising venture capital to the global impact of A.I. and emerging technology. Hear from founders, builders, and innovators shaping the future—and get inspired to build something of your own.Learn more at www.arianathetechie.com/links

For content creators and entrepreneurs alike, staying consistent while avoiding burnout is one of the biggest challenges to long-term growth. Most creators wait for motivation to strike before taking action, and that waiting is exactly what holds them back. In this episode of the YAPCreator Series Replay, Hala and top guests like Jenna Kutcher, James Clear, and Benjamin Hardy reveal how to build unbreakable content creation habits, beat burnout, and grow your audience sustainably. In this episode, Hala will discuss:  (00:00) Introduction (01:03) The Power of Starting Before You're Ready (03:43) How Effort Builds Real Motivation (13:32) Winning the Long Game Through Habits (18:58) True Resilience vs. Toxic Resilience (22:10) Batching Social Media Content Efficiently (25:26) Saying “No” to Protect Your Peace and Energy (32:22) Gap Thinking vs. Gain Thinking (42:51) Connecting with Your Future Self (48:40) How to Actively Cultivate Luck Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator entrepreneurs in podcasting. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Bitdefender - Start protecting your business today with Bitdefender Ultimate Small Business Security. Get 30% off your plan at bitdefender.com/profiting  Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay   Resources Mentioned: YAP E242 with Jenna Kutcher: youngandprofiting.co/40oy6TK   YAP E148 with Jeff Haden: youngandprofiting.co/4fMo2sm    YAP E265 with James Clear: youngandprofiting.co/4j4khkC  YAP E301 with Dr. Aditi Nerurkar: youngandprofiting.co/3PopqGy  YAP E130 with Jasmine Star: youngandprofiting.co/4h50Qq5  YAP E206 with Benjamin Hardy: youngandprofiting.co/4j5nbpm  YAP E311 with Case Kenny: youngandprofiting.co/4a6KXNz  YAPCreator Replay E1: youngandprofiting.co/4sMFe7E  YAPCreator Replay E2: youngandprofiting.co/YCR-E2  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Digital Marketing, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast

How quickly you grab attention on social media can be the key to scaling your business. In this first episode of the YAPCreator Replay, Hala Taha dives into content marketing and storytelling strategies, showing entrepreneurs how to create scroll-stopping videos that get their audience hooked and coming back for more. You'll hear insights from top content creators like GaryVee, Sean Cannell, and Alex Hormozi on crafting compelling content that turns viewers into loyal, engaged fans. In this episode, Hala will discuss:  (00:00) Introduction (00:49) Winning Attention with Thumbnails and Titles (03:12) GaryVee on the TikTokification of Social Media (09:17) How to Master the Curiosity Gap (11:41) Action-Based Hooks That Drive Retention (14:55) The Power of Storytelling to Boost Engagement (18:15) How to Craft Memorable Stories Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator entrepreneurs in podcasting. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Bitdefender - Start protecting your business today with Bitdefender Ultimate Small Business Security. Get 30% off your plan at bitdefender.com/profiting  Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay   Resources Mentioned: YAP E291 with GaryVee: youngandprofiting.co/41DRxcd YAP E198 with Alex Hormozi: youngandprofiting.co/E198  YAP E198 with Alex Hormozi: youngandprofiting.co/ValueEquation YAP E278 with Sean Cannell: youngandprofiting.co/E278  YAP E279 with Sean Cannell: youngandprofiting.co/E279  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Digital Marketing, Advertising, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Online Marketing, Marketing Podcast