Podcasts about Influencer marketing

Dan Henry's journey into marketing began in extreme financial hardship, surviving on $500-a-week pizza delivery shifts. A brutal winter night with no heat became the turning point that forced him to reinvent his life. Determined to change his future, he became ruthless about acquiring high-leverage marketing skills that eventually helped him generate over $10 million in sales. In this episode, Dan reveals the online marketing secrets that turned him into a multi-million-dollar entrepreneur and breaks down how to build a powerful personal brand, attract attention, and convert audiences. In this episode, Hala and Dan will discuss: (00:00) Introduction (02:14) His Early Hustles and Marketing Origins (06:35) Building ‘Velocity Vehicles' for Business Growth (12:37) The Strategy Behind Powerful Personal Brands (24:49) Creating High-Converting Marketing Funnels (30:47) Optimizing Webinars for Massive Sales (35:50) Converting Cold Prospects Into Loyal Customers (40:47) Using Books as Brand-Building Marketing Tools (44:52) Creating Demand With Smart Offers Dan Henry is a digital marketing entrepreneur, founder of GetClients.com, and Wall Street Journal bestselling author of Digital Millionaire Secrets. He has built several high-revenue online businesses by teaching entrepreneurs how to craft compelling personal brands, structure high-converting presentations, and scale through automated marketing. Dan's content, storytelling, and sales frameworks have helped thousands of business owners generate millions. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Dan's Book, Digital Millionaire Secrets: bit.ly/DigitalMilli  Extreme Ownership by Jocko Willink: /bit.ly/EOwnership  The One Thing by Gary Keller: bit.ly/The-ONEThing  The Subtle Art of Not Giving a F*ck by Mark Manson: bit.ly/-TSAONGAF  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Marketing Podcast 

how did we not address the fact that it was ep 69

In this episode, Josh interviews Kris Gramlich, an experienced Amazon FBA seller and entrepreneur. Kris shares practical strategies for building customer loyalty, including using product insert cards with QR codes that lead buyers to claim free gifts in exchange for their contact information and order ID. He emphasizes providing value rather than manipulating reviews and discusses sourcing free sample gifts locally to quickly engage customers. Kris also offers actionable tips on optimizing product images, building an audience, and leveraging influencer marketing, all aimed at fostering long-term relationships and driving repeat business on Amazon.Chapters:Introduction to Kris Gramlich (00:00:00)Josh introduces Kris, his background in entrepreneurship, and his Amazon FBA journey.Product Insert Cards & QR Codes (00:01:03)Discussion on using product insert cards with QR codes to engage customers and offer free gifts.Landing Pages & Customer Verification (00:02:00)Explaining the process: QR code leads to a landing page, collects customer info and order ID to verify purchases.Avoiding Review Manipulation (00:04:06)Emphasizing not asking for reviews to avoid Amazon penalties and focusing on providing value instead.Free Gift Strategy & Messaging (00:05:15)Details on the types of free gifts offered, messaging on insert cards, and conversion rates.Sourcing & Sample Packs (00:05:48)Switching to U.S. suppliers for faster fulfillment and offering sample packs as free gifts.Landing Page Experience & Brand Story (00:07:30)Using videos and storytelling on landing pages to build brand connection and encourage opt-ins.Gift Relevance & Opt-In Process (00:08:01)Ensuring free gifts are relevant to the purchased product and using order ID to prevent abuse.Email Follow-Up & Community Building (00:09:16)Using MailChimp for follow-up emails, sharing brand story, and building a community around new product launches.Consumable Products & Customer Satisfaction (00:10:26)Focusing on consumable pet products, offering alternatives if customers are unsatisfied, and prioritizing customer happiness.Actionable Takeaways & Listing Optimization (00:11:46)Josh summarizes three actionable takeaways: optimize listing images, build an audience, and use free samples for subscriptions.Product Launch Strategies & Influencer Marketing (00:13:55)Discussing launch strategies: audience outreach, PPC, influencer marketing, and new affiliate software tools.Where to Find Kris & Closing (00:15:51)Kris shares how listeners can connect with him and offers a free gift; episode closes.Links and Mentions:Tools and WebsitesZapierMailchimpSellozo.comTranscript:Josh 00:00:00  Today I am excited to introduce you to Kris Gramlich. Kris is a professional FBA seller, a podcast host and an account executive at Sellozo. Kris has always been entrepreneurial and enjoyed the thrill of selling items, from selling items at garage sales as a kid to mowing yards and then selling clothes on eBay. Kris learned how to sell physical products on Amazon in 2013, starting out by selling things around the house. He learned the basics of retail arbitrage and started sourcing his own products. Kris launched his first product in 2014 after watching YouTube videos and listening to podcasts. Currently, Kris has four brands and enjoys helping other sellers on Amazon. Kris hosts a podcast with Dustin, another seller, where they talk about industry leaders and other sellers. So welcome to the podcast today, Kris.Kris 00:00:52  That's quite the intro there. Josh. That's pretty good. I'm gonna have to take a couple notes there and kind of implement those on our own podcast. That was really good.Josh 00:01:00  Hey. Well, you have, you have a good bio yourself.Josh 00:01:03  I think that's that's why it sounds so good to you. So I want to dive in a little bit more with, how you're building that audience with insert cards. You know, we do the same thing with our brand. I don't know that I necessarily see that as, like, overly gray. I mean, you look at like a box of, you know, grab some Clorox wipes. Right. What's on the product label for Clorox wipes? it's the P&G website. Right. So like and they have like a, you know, they're not saying like, hey, come register your warranty per se, but like they have links to their social media, right? They have their icons, they have their website on there. So like I don't think people need to be as scared about that. Right. But what are you seeing working really well when it comes to product inserts?Kris 00:01:49  Well if anything good out of Covid came, it's that people were more adapted to QR codes. So people like start to they know what that is now.Kris 00:02:00  And so QR code like that just not people realize, oh I can scan that. So a QR code insert that is has some type of messaging messaging like so thank you. you know, get your free gift. there's, there's things that, that I'm doing now where, somebody scans it, they go to a landing page. in that landing page, they give name, email address, order ID number, and that just kind of verifies that the order matches with Amazon order. So we're not just getting spammed for free gift. Yeah. And they scan it and we just give a free gift out. And, all they got to do is provide us with their name and their email address. we're think about adding their mailing address there, just to kind of have that for like a backup plan to do postcards. I get a random side note here, but I bought something Amazon like literally 60 days later, I got a gift. Like a postcard in the mail. Really? How'd this? How'd this guy know to send me this postcard for another item? So, like, reverse engineering? That's kind of fun for me.Kris 00:03:07  So I'm trying to figure that out, but, Yeah, the insert scan, QR code landing page. Basic information. No first name, last name, email address, and then the order ID. we're using a tool called, It's going away from me. Zapier or Zapier, however you want to pronounce. Okay, that that, links up order IDs so that, when they type in your ID, it matches correctly with the order ID inside your account. and then from there, we send them a free sample and the free sample. You know, it's just something to, like, get them to engage with us, maybe try another product that we're thinking about launching down the road. it also just allows them to, like, feel warm and fuzzy. So maybe that when that review request does come and that that review request is done by Amazon, we're not sending any more like, hey, give us a five star review. We're just leaving it more like providing value. And whenever they get something from Amazon that says, how would you rate your experience with so-and-so brand? Maybe they think, hey, that was a good brand.Kris 00:04:06  I'll leave a five star review, so we're leaving that alone.Josh 00:04:09  So you're not even touching reviews. You're not.Kris 00:04:11  Even to touch.Josh 00:04:12  It. Yep.Kris 00:04:13  Yeah. Just leaving like just value.Josh 00:04:15  Yeah. I agree 100% with the, you know, not even touching reviews. We we've made the same decision because we have opt in flows and all of that. And everybody's like why don't you ask for a review? And it's like, I'm not even touching it with a ten foot pole.Kris 00:04:28  Because not anymore.Josh 00:04:29  That's that's the one thing that like is if Amazo...

 Brad Hoos is a data-driven influencer marketing leader and the CEO of The Out Loud Group. He helps high-growth and enterprise brands achieve real business results by building authentic partnerships with top creators. With nearly two decades of expertise, Brad specializes in managing influencer marketing campaigns across YouTube, TikTok, Instagram, and podcasts. His agency's client portfolio features recognized brands like GrubHub, SimpliSafe, Fiverr, KitchenAid, and Magic: The Gathering. Under Brad's leadership, campaigns are fueled by deep analytics, creative collaboration, and a strong focus on measurable outcomes. In this episode of Marketer of the Day, Brad Hoos speaks with Robert Plank about his evolution from engineering labs to becoming an industry leader in influencer marketing. Brad reveals how The Out Loud Group systematically brings order to the chaos of the modern creator economy by aligning brand strategy and leveraging historical performance data. He details the agency's comprehensive process, from identifying marketing objectives and selecting top-performing creators to overseeing execution and conducting in-depth analytics. Brad candidly addresses organizational challenges, especially around campaign measurement and attribution. Listeners gain insight into real-world brand success stories, like Chomps Meat Sticks, and practical strategies for building trust, adapting to digital change, and achieving sustainable marketing growth. Quotes: "People just hate to be sold to... what we do want is people that we know, like, and trust." "One of Out Loud Group's secret sauces: we identify not just creators with strong engagement, but those who have proven they can deliver real sales." "The most important question brand marketers need to be asking is: how do you handle attribution?" Resources: Visit Brad Hoos's Website Connect with Brad Hoos on LinkedIn

Send us a textWhat happens when you're a single mom, your life needs a reset, and you decide you're done waiting for permission? In this episode of The Good Enough Mompreneur Podcast, Angela sits down with Rebekah Higgs (DIY MOM)—a creator, renovator, designer, and former indie musician who rebuilt her life (and her career) by embracing the “make it happen” mindset.Rebekah shares her powerful pivot from a struggling musician and waitress to building the DIY MOM brand, landing a TV series, and creating opportunities through resilience, creativity, and showing up imperfectly. This conversation is a refreshing reminder that you don't need perfect conditions—you need the next brave step.In This Episode, You'll LearnHow Rebekah transitioned from music to film, content creation, and building the DIY MOM brand as a single parentWhy “good enough” creates momentum and how letting go of perfection helps you move forwardWhat it really looks like to build a business when income is inconsistent—and how to develop the entrepreneur mindset to handle itHow Rebekah thinks about feminist entrepreneurship, scarcity vs. abundance, and being a trailblazer (even when others profit from the path you helped create)The practical strategy that protects your creativity: outsourcing, delegating, and making space for real restHow Rebekah models work ethic, values, and generosity for her daughter—and why community impact mattersA powerful reflection for mompreneurs: don't just follow passion—identify your talents (and ask others what they see in you)Favorite TakeawaysPerfection is a trap—progress is built through imperfect action and learning in public.Creativity requires space—burnout blocks vision, so build support systems sooner than you think you “deserve” them.Clarify your next step by naming your talents—sometimes the fastest path forward is what you're already naturally good at.Connect with Rebekah Higgs (DIY MOM)Instagram: @diymom.caWatch DIY MOM: Stream on Binge TV and on her YouTube channelConnect with AngelaWant to keep the conversation going, explore coaching, or learn more about the GEM community? Connect with Angela at mombusinesscoach.com.If You Loved This Episode…Share it with a mompreneur friend who needs a reminder that “good enough” is powerful.Follow The Good Enough Mompreneur Podcast so you never miss an episode.Leave a review—it helps more moms find this show.Keywords: single mom entrepreneur, DIY Mom, Rebekah Higgs, women in business, mompreneur mindset, resilience, letting go of perfection, creative entrepreneurship, influencer marketing, feminist entrepreneurship, burnout recovery, confidence for women, Good Enough Mompreneur PodcastConnect with Angela at MomBusinessCoach.com ⭐⭐⭐⭐⭐Leave a Review on Apple podcasts or wherever you listen!

In this conversation, Danielle Wiley and Casey Benedict reflect on the challenges and strategies of marketing during the holiday season. They discuss the importance of timing in launching campaigns, the dynamics of influencer relationships, and the impact of budget constraints on marketing strategies. The conversation emphasizes the need for creativity under pressure and the value of agency expertise in navigating these complexities, especially during a busy time of year. Learn more about your ad choices. Visit megaphone.fm/adchoices

We often think of influencers as people with huge follower counts, but true influence happens at the micro-level, right where your customers and brand evangelists live. This is the realm of Personality-Led Growth, and it's where B2B marketing is headed, but we there's a lot of improvement needed beforehand. On this episode of FINITE, we're joined by Andy Lambert, the entrepreneur who scaled ContentCal to 30,000 users before selling the business to Adobe.Andy has a rare perspective, having seen influencer marketing from both the scrappy startup trenches and the massive enterprise scale:Andy shares the costly mistake of misaligned paid media and how ContentCal pivoted to building genuine advocacy through Community-Led Growth and activating micro-evangelists. He explains how this approach doubled pipeline velocity and average sales price.Now leading product at Adobe Express, Andy reveals how he tackles B2B influencer marketing at scale, moving past simple reach to buying creativity and deep integration. He breaks down their strategic partnerships with macro-influencers like Steven Bartlett to drive unaided brand awareness and embed the product directly into a creator's workflow.If you're looking for practical advice on how to structure, manage, and measure your B2B influencer initiatives—shifting your focus from merely buying an audience to cultivating genuine advocacy and authority—this episode is a must-listen.

Laut Forbes Magazine zahlt Rolex heute geschätzte 15 Millionen Dollar im Jahr an Roger Federer, damit er während seiner Matches eine Uhr der Brand trägt. Das ist eine Summe von der Mercedes Gleitze nur träumen konnte. Gleitze bekam als erste Ambassadorin der Luxusuhren überhaupt keinen Cent!Die hauptberufliche Sekretärin trug die Rolex Oyster während sie durch den Ärmelkanal schwamm - als erste Britin! Hans Wilsdorf, Gründer von Rolex, nutze dieses Spektakel, um nicht nur das Fundament für das heutige Content Marketing, sondern auch für das heutige Influencer Marketing zu legen.In der 3. Takeover-Folge übernimmt Imke als Gast-Hostin das Mikrofon und erzählt euch die spannende Geschichte von Mercedes Gleitze, dem Rolex-Gründer Hans Wilsdorf und den Ursprüngen des Influencer Marketings.Jetzt reinhören!Mehr von Imke:Imke bei LinkedInQuellen:1 Forbes: "The World's Highest-Paid Athletes 2023"2 Mercedes Gleitze UK: Personal Details and Career Summary3 Mare.de: "Mit den Wellen raufen" von Silvia Tyburski4 Rolex.com: Company History & Making History with Rolex 5 Alethea Magazine: "Mercedes Gleitze, first Rolex brand ambassador", Sept. 20226 Rolex Archive: Chronometer Certificates7 Mare.de: Harry Sharp Quote8 Daily Mail Archive: November 24, 19279 Boston Daily Globe: October 8, 192710 Daily Mail: Full Page Advertisement, November 24, 192711 Mercedes Gleitze Trust Fund Records12 Hans Wilsdorf Foundation, Geneva13 Forbes: "The World's Most Valuable Brands 2023"Ich bin in der Winterpause, deswegen übernehmen in den folgenden Wochen Marketing-GeschichteN-Hörer*innen das Mikrofon. Wenn euch diese Art der Winterpause gefällt, schreibt mir doch eine Mail oder einfach einen Kommentar.Danke fürs Zuhören!

Julie Solomon didn't just see entrepreneurs struggling with Instagram marketing; she lived the frustration herself. Despite growing an audience, her revenue stalled until she invested $25K in high-level mentorship and uncovered the real drivers of social media growth. Within nine months, she scaled from $250K to $1.3M and now shares her strategy with other creator entrepreneurs. In this episode, Julie reveals how to build a magnetic Instagram brand, boost engagement, and convert followers into paying customers regardless of your audience size. In this episode, Hala and Julie will discuss: (00:00) Introduction (01:52) Redefining Visibility in Influencer Marketing (07:53) The Importance of Value-Driven Content (12:38) Foundations for Magnetic Instagram Branding (19:05) Building a Profitable Instagram Ecosystem (26:19) Automating Instagram Sales and Messaging (35:46) Monetizing Small Audiences on Social Media (48:07) Marketing Tips for Boosting Engagement (52:05) Why Every Entrepreneur Needs a Mastermind (59:23) Manifestation Practices for Entrepreneurs' Success Julie Solomon is a brand strategist, bestselling author, and host of the Woman of Influence podcast, where she helps entrepreneurs grow their visibility and monetize their influence. A trusted voice for aspiring influencers and established creatives, she is known for her expertise in content creation, social media strategy, and personal branding. Julie has been featured in Forbes, Entrepreneur, and Business Insider, and was named one of the top 100 leaders in influence marketing by Influence Co. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Julie's Website: juliesolomon.net  Julie's Instagram: instagram.com/julssolomon  Julie's Podcast, Woman of Influence: bit.ly/WOI-apple  Julie's Book, Get What You Want: bit.ly/GWUWant  Julie's Program, The Revenue Growth Lab: juliesolomon.net/profiting   Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast  

This discussion takes a deep dive into Influencer Branding at institutions and how to leverage opportunities for our student-athletes while maintaining the branding standards for our department.

Obblighi che cambiano, responsabilità che si ampliano e nuove prassi operative destinate a ridefinire il mercato: in questa puntata di The Bar affrontiamo uno dei temi più discussi del momento, l'influencer marketing. Giulio Vecchi e Miriam Cugusi hanno avuto il piacere di parlarne con Massimiliano Capitanio, commissario AGCOM, tra gli interlocutori più autorevoli e rilevanti con cui approfondire l'impatto del nuovo Codice di condotta e delle Linee Guida dell'Autorità.Un confronto per capire come muoversi in un ecosistema che sta diventando più trasparente e maturo. 

Natalia Chappell is the founder of Natalia Chappell & Co, a UK-based consultancy helping luxury and lifestyle brands scale sustainably. Previously, she led marketing for THG's luxury division, working with brands like Coach and Ralph Lauren across price points from hundreds to thousands of pounds.In this episode of DTC Pod, Natalia breaks down what it really takes for US brands to win in the UK—and why so many get it wrong. She shares the full-funnel mistakes she sees premium brands make over and over, why some household US names thrived in Britain while others quietly retreated, and what's actually driving results on Meta right now. She also gets into how to connect with younger consumers who think differently about spending, and why the old playbook of polished content isn't cutting it anymore. Plus, her journey from corporate marketing leader to female founder, and what she wishes more people understood about building a business as a woman.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Lessons from high-growth UK e-commerce brands 2. Creating sustainable, holistic marketing strategies3. Using data and analytics to drive channel mix decisions4. Optimizing for paid and organic synergy5. Landing page and website audit best practices6. UGC, influencer, and creator partnership frameworks7. Onboarding and managing creators for conversion and brand fit8. Navigating UK logistics, customs, and local expectations9. How to adapt brand voice and content for UK consumer10. UK cultural moments and how to plan campaigns around them11. Success stories (Drunk Elephant, Ralph Lauren, Coach) and why some US brands flop12. Digital-first approaches to brand building13. Upcoming trends—partnership ads, authentic content, and Gen Z consumers14. Supporting and growing as a female founder in e-commerceTimestamps00:00 Introduction to DTC POD and episode with Natalia Chappell01:18 Natalia's background: fashion, digital marketing, luxury brand experience03:26 Lessons learned building luxury and beauty e-commerce teams05:16 Becoming a female founder and launching Natalia Chappell & Co07:22 The type and scale of brands Natalia's agency works with09:07 Optimizing paid-to-organic mix for sustainable growth12:12 Data, analytics, and the importance of first-party data integrity13:33 Why understanding inventory and offer depth matters before scaling ads16:26 Building a marketing flywheel that feeds itself18:50 Audience segmentation, CRM, and conversion optimization20:08 Attribution modeling and keeping data integrations clean22:29 Organic growth: auditing website, SEO, landing pages, and reviews24:03 Content strategy: authentic UGC, influencers, and the UK market26:58 Equipping creators for conversion, not just reach29:25 Structuring affiliate and creator programs, commissioning vs. flat fees33:01 Logistics: Warehousing, customs, and UK delivery expectations36:54 Adapting voice, copy, and calendar to resonate in the UK38:34 Brand case studies: Drunk Elephant, Coach, Ralph Lauren41:09 Why some US brands struggle in the UK (Forever 21, etc.)44:21 Trends to watch: partnership ads, content authenticity, Gen Z targeting47:25 Where to find and connect with Natalia ChappellShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatalia Chappell - Founder of Natalia Chappell & Co.Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Why Your Clicks Are Down But Your Impact Might Be UpIf your affiliate traffic feels fragmented and you're wondering whether to panic about AI search, this episode cuts through the noise. Ewen Finser, CEO of ScaleVisible, shares battle-tested insights from managing over 100 websites through Google's algorithm upheavals and into the AI era. Lee-Ann and Ewen discuss why Reddit threads now outrank traditional reviews, how zero-click searches create hidden value for brands, and why YouTube might be your smartest investment right now. This conversation reveals a counterintuitive truth: the scariest disruptions often create the biggest opportunities for those willing to adapt strategically.Talking Points Include:The payment partnership that signals where AI search is heading and why PayPal's integration with Perplexity matters more than most affiliate managers realise for the future of attributionWhy your editorial placements are already providing AI value and the exact framework for describing citation impact to justify budgets when traditional clicks declineThe three-platform strategy that influences multiple AI engines simultaneously from YouTube rankings in ChatGPT to Reddit dominance in Google's AI OverviewsListen to Find Out More About:Why some de-indexed spam blogs are suddenly ranking in ChatGPT and what that means for content strategy in the short term versus long termThe exact correlation overlap between top 10 Google rankings and ChatGPT citations (hint: it's shockingly low at around 15 percent)How ReddVisible pivoted from affiliate publishing to Reddit reputation management to AI visibility strategy through three distinct market disruptionsWhy query fan-out matters more than individual keywords when optimizing for AI search engines that personalize every responseThe specific metrics Ewen tracks to demonstrate AI visibility impact when traditional attribution falls shortHow trust signals accumulate across Reddit, YouTube, and third-party blogs to influence AI recommendations without generating direct clicksKey Segments of This Podcast and Where You Can Tune In to Go Direct:[16:03] The real-world shopping journey example that illustrates search fragmentation across Which, Google, YouTube, ChatGPT, and Amazon[20:43] Why PayPal's Perplexity partnership signals the zero-click future and what affiliate managers should watch for next[32:39] Original content versus AI-generated spam: what works now versus what will work as AI engines develop their own web spam teamsRate, Review & Subscribe on Apple Podcasts"I love the Affiliate Marketing Podcast."

No Bullshit. Keine Filter. Keine typische Influencer-Show.In dieser Folge spreche ich gemeinsam mit Juan Fitness über das, was man normalerweise NICHT über die Creator-Branche hört:

Gesund essen im stressigen Alltag ohne selbst zu kochen? Genau das will JUIT ermöglichen. In dieser Folge spricht Michi mit Ingmar Knudsen, Gründer des Berliner Food-Startups, über schnelle, frische Ernährung ohne Kompromisse. JUIT liefert tiefgekühlte, handgekochte Gerichte direkt nach Hause oder ins Büro - mit höchsten Ansprüchen an Qualität, Zutaten und Geschmack.Ingmar erzählt, warum Tiefkühl nicht gleich Fast Food ist, wie sich JUIT durch vertikale Integration vom Markt abhebt und was passiert, wenn plötzlich 10.000 Bestellungen gleichzeitig verschickt werden müssen. Außerdem geht's um den neuen B2B-Fokus: Wie Unternehmen wie Vattenfall oder Holy Juit als Mitarbeiter-Benefit nutzen und warum gesunde Ernährung mehr ist als nur ein Trend.On top: Insights zur Produktion, datenbasierte Produktentwicklung, Influencer-Marketing und ehrliche Learnings aus der Gründungszeit.Jetzt reinhören und erfahren, wie gutes Essen zum skalierbaren Business wird.

In this episode of Talk Commerce, host Brent Peterson interviews Elijah Khasabo, co-founder of Vidovo, an influencer platform that connects brands with creators. Elijah shares his journey from community college to entrepreneurship, discussing the challenges and successes of building a business in the influencer marketing space. The conversation covers topics such as viral marketing strategies, the importance of engagement over follower count, the role of AI in video marketing, and tips for preparing for holiday marketing campaigns. Elijah emphasizes the significance of consistency in content creation and the value of being curious and open to learning.TakeawaysElijah Khasabo is the co-founder of Vidovo, an influencer platform.He believes in bettering oneself by helping others.The power of social media can significantly impact business success.Viral marketing can be achieved through creative content strategies.Engagement metrics are more important than follower counts.Consistency is key in content creation and audience building.AI in video marketing raises questions about authenticity.It's never too late to start creative marketing efforts.Building a community-driven platform can lead to organic growth.Learning from other founders is crucial in entrepreneurship.Chapters00:00 Introduction to Elijah Khasabo and Vidovo01:45 The Founding Story of Vidovo05:29 Viral Marketing and Content Creation09:20 Sourcing Talent and Influencer Engagement13:13 The Importance of Consistency in Content Creation16:03 AI in Video Marketing and Authenticity17:56 Preparing for Holiday Marketing Strategies

Nachrichten, Tagesthema, Magazin - Influencer-Marketing: Disziplin, in der noch nach Regeln gesucht wird. Beste slowakische Paralympioniken der vergangenen dreißig Jahre.

Brock Johnson was passionate about social media and surrounded by influencers, yet it took nearly a decade of consistent content creation before he finally went viral on Instagram. Through years of trial and error, he cracked the code for organic growth on the platform. In this episode, Brock shares his blueprint for Instagram success, breaking down how the algorithm works and debunking common myths. He also reveals the secret to creating high-performing content that will take your social media to the next level. In this episode, Hala and Brock will discuss: (00:00) Introduction (02:25) Instagram's Algorithm in 2025 (08:23) From NFL Dreams to Entrepreneurship (14:53) The Hidden Path to Social Media Growth (20:52) Effective Instagram Growth Strategies (31:21) Overcoming the Unending Hustle for Followers (35:38) How to Monetize with a Small Following (37:47) Diversifying Revenue Streams as a Content Creator (39:54) The Attract–Nurture–Convert Content Framework (45:17) The Formula for High-Performing Instagram Stories (50:10) Content Creation Hacks That Work Brock Johnson is an Instagram growth coach, entrepreneur, and content creator, known for helping individuals and businesses succeed on social media. With nearly a million followers, he has mastered content marketing and monetization, regardless of audience size. In 2023, Brock began consulting for Meta on Instagram features and creator tools. He co-hosts the Build Your Tribe podcast and co-founded InstaClubHub, a top Instagram coaching membership with tens of thousands of members. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Quo - Get 20% off your first 6 months at Quo.com/PROFITING  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host Resources Mentioned: Brock's Instagram: instagram.com/brock11johnson  YAP E291 with GaryVee: youngandprofiting.co/E291  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Storytelling, Advertising, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Marketing Tips, Digital Trends, Online Marketing, Marketing podcast

In this conversation, Danielle Wiley and Casey Benedict discuss the challenges of year-end client demands, the evolving landscape of marketing predictions for 2026, and the importance of creative concepts in influencer marketing. They explore the shift towards lo-fi content, the rise of creators building their own communities, and the anticipated comeback of long-form content. The discussion also touches on the trend of social-first product drops and the need for brands to adapt to these changes in the marketing ecosystem. Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's darum,  warum Standortpolitik im Handel ein wichtiger Erfolgsfaktor ist. Wir schauen uns an, wie stark der Standort die Sichtbarkeit, Zielgruppenreichweite und Wettbewerbsposition beeinflusst. Außerdem geht es um verschiedene Standorttypen, Konkurrenzstrukturen und die wichtigsten Kriterien einer ordentlichen Standortanalyse, von Demografie über Kosten bis hin zu psychologischen Faktoren.____________________________________________Marketing-News der Woche:KI Commerce: Marken suchen ihren Platz zwischen Shop, KI Agent und MenschWie können Marken mit KI die Customer Journey im E Commerce steuern, ohne die Kundenschnittstelle zu verlieren. Es geht um personalisierte Empfehlungen, Dynamic Pricing und Commerce Media als neuen Kanal zwischen Retail Media und klassischer Werbung. Aber KI Shopping Agenten sollten nicht überschätzt werden, weil viele Menschen weiter selbst entscheiden wollen und Sprachassistenten wie Alexa im Alltag oft scheitern.KI Influencer CatGPT: Wenn virtuelle Creators echte Produkte verkaufenDie KI Influencerin Cat Goetze alias CatGPT hat ein eigenes Produkt rund um Nostalgie und Social Media aufgebaut. Die Kombination aus KI Persona, Vintage Hardware und TikTok Content zeigt, wie Creator Economy, Influencer Marketing und Produktentwicklung verschmelzen. Virtuelle Persönlichkeiten können Markenwelten testen, neue Zielgruppen ansprechen und als Testlabor für Marketing Strategien dienen, bevor große Budgets fließen.Googles Nano Banana Pro: KI Visuals als Gamechanger für digitale WerbungNano Banana Pro, das neues KI Bildmodell im Umfeld von Gemini 3 Pro, erzeugt extrem realistische Visuals. Kreative bekommen damit in Sekunden Motive, für die früher ganze Shootings nötig waren, was Performance Kampagnen, A/B Tests und Social Ads deutlich beschleunigt. Gleichzeitig steigen die Anforderungen an Markenführung, rechtliche Prüfung und Kennzeichnung, weil KI Bilder kaum noch von echten Fotos unterscheidbar sind.Always on statt Kampagnen Denke: Dauerpräsenz als neuer Marketing StandardAlways on Marketing entwickelt sich vom Hype zu einer Basis Strategie: Marken sollten dauerhaft sichtbar sein, nicht nur in einzelnen Kampagnen. Das funktioniert nur mit klaren Zielen, sauberen Content Prozessen und KI Unterstützung bei Text, Bild und Video. Gerade kleinere Teams können so Social Media, Newsletter und digitale Werbung kontinuierlich bespielen und aktuelle Marketing Trends schnell aufgreifen.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

In this episode, I get the chance to sit down with Jen Goodwin, a powerhouse with 17 years of experience driving growth across e-commerce and affiliate marketing. Jen has helped scale some of the biggest brands in the space and played a major role in two successful exits — the acquisition of Coupons.com (Quotient) and Honey's $4B sale to PayPal.She's worked at every level of an organization, mentoring new talent, partnering with the C-suite, and leading teams through transformation and growth. Today, she co-leads Hi Energy Agency, where she helps publishers scale faster through smarter affiliate partnerships and more efficient monetization strategies across major networks.Our conversation digs into what real leadership looks like inside high-growth environments — the tough decisions, the clarity required, the importance of operational discipline, and the mindset shifts that separate good teams from great ones. Jen brings a level of honesty and practical insight that operators will immediately recognize and appreciate.

Noel Bollmann, Mitgründer von YFood, spricht über die extrem riskanten ersten Monate des Unternehmens. Er verrät, warum er und sein Mitgründer Benjamin naiv einen Vertrag über eine Million Flaschen im ersten Jahr unterschrieben – und wie sie nach anfänglichem Totalausfall mit den ersten 8.000 Flaschen, gescheiterten Facebook-Werbeversuchen und einem Game-Changer im Influencer-Marketing doch noch die Kurve gekriegt haben. Was du lernst: Warum „Character over Competence“ bei der Wahl des Co-Founders entscheidend ist Wie man ohne Kapital und Expertise die erste Produktion stemmt Warum ein naiver „Tunnelblick“ manchmal der größte Antrieb sein kann Wie der erste funktionierende Marketing-Hook die Wende brachte Warum ein zufälliger Influencer-Test das Geschäft gerettet hat ALLES ZU UNICORN BAKERY: https://stan.store/fabiantausch  Mehr zu Noel: LinkedIn: https://www.linkedin.com/in/noel-bollmann-9b601392/  Website: https://yfood.com/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:https://www.tactics.unicornbakery.de/ 

How founder Catherine Lockhart built Shelter Skin through deliberate growth, in-house manufacturing, and radical transparency.For more on Shelter Skin and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode The Remarkable Retail Podcast's co-host Michael LeBlanc's guest is with Lauren Price, Senior Vice President, E-Commerce & Digital Marketing for COS North America discussing her impressive career trajectory and work positioning the H&M-owned brand for growth in a competitive, fast-moving fashion retail landscape.Lauren's career began in the early days of luxury e-commerce at Createthe Group, building first-generation online stores for high-end brands . Her path included consulting with Demandware and L2 (Scott Galloway's firm), leading to her first in-house brand role at J.Crew before joining COS—a globally recognized fashion brand known for exceptional quality, timeless style, and meticulous craftsmanship.At COS, Lauren oversees North American marketing and digital commerce, a key growth market. She explains how COS benefits from the resources of a global parent company while operating with the agility of a smaller regional business. This unique position allows for strategic experimentation while maintaining the brand's commitment to premium quality.A highlight from the conversation is COS's viral marketing moment: a $45 T-shirt compared on TikTok to a $15 Uniqlo tee, with the influencer praising COS's superior quality and construction. This sparked organic buzz and significant new customer acquisition, prompting Lauren's team to launch a targeted influencer gifting campaign. The lesson: seize authentic, organic momentum quickly and amplify it with campaigns that focus on authenticity, craftsmanship, and product education—especially to win over savvy Gen Z shoppers.Lauren also tackles the emerging challenge of Generative Engine Optimization (GEO), advising brands to prepare product catalogs for AI-driven search while maintaining current SEO performance. She predicts AI search adoption will accelerate faster than previous digital shifts, urging retailers to run both short-term and long-term optimization in parallel.As the discussion turns to holiday planning, Lauren offers several pieces of practical, results-focused advice. About UsJennifer MarloHead of Content, CommerceNextJennifer Marlo drives industry-leading programming at CommerceNext, drawing on experience from Ascendant Network and iMedia Connection, where she spearheaded content strategies to inspire retail, brand and agency marketing leaders. Guided by the belief that “a rising tide lifts all boats,” Jennifer uses in-person and digital platforms to educate and foster industry collaboration. Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, top retail influencer, keynote speaker and media entrepreneur. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

In this episode of Always Be Testing, I sit down with Howard Schaffer — a 25-year performance marketing leader, former CMO and VP across major wellness, fitness, and tech brands, and now the founder of HOS Performance — for a deep dive into what really holds companies back from scaling. Howard and I unpack why so many teams are still operating on shaky data foundations, from broken UTM structures to inaccurate attribution and reporting gaps, and he shares the exact diagnostic framework he uses when he steps into an organization. We talk about what every new CMO should evaluate in their first 30–60 days, how to assess channel performance without bias, and why disciplined tracking and clean measurement matter far more than adding another fancy analytics tool. We also get into AI's growing role in competitive research and creative iteration, how SEO is evolving, and why creator-led partnerships are becoming more valuable than traditional influencer deals. This conversation is full of practical insights for CMOs, performance marketers, analysts, and founders who want to understand what's slowing down their growth — and how to fix it.

Oktopost's VP of Marketing, Adi Krysler, joins the podcast to discuss how the platform is reshaping the way B2B companies approach social media. She explains why Oktopost was built specifically for the needs of B2B marketers—where relationships, attribution, and measurable business impact matter most—and how its social suite unifies publishing, employee advocacy, and social listening in one platform. Adi also shares how Oktopost empowers employees to become authentic brand ambassadors, strengthening trust and expanding reach far beyond traditional corporate channels. She explores the changing landscape of B2B marketing, the increasing overlap with B2C strategies, and what modern marketing leaders need to prioritise as expectations and technologies continue to evolve.   About Oktopost Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform.   About Adi Krysler Adi is a seasoned marketing leader with an MBA and over 15 years of experience driving impactful marketing strategies in both corporate and startup environments, with companies like Wix.com, SAP, and Oktopost. Skilled in building go-to-market strategies, product positioning, and brand growth, she combines analytical insight with creative execution to elevate business outcomes. With deep expertise in SaaS and B2B marketing, she helps shape high-performing marketing initiatives, fostering cross-functional collaboration and bringing visionary leadership to the tech marketing landscape.   Time Stamps 00:00:00 - Introduction to the Podcast and Guest 00:02:49 - Overview of Oktopost's Services 00:05:58 - Measuring Impact of Employee Advocacy 00:07:30 - Oktopost's Unique Position in B2B 00:11:24 - Balancing Organic and Paid Social Strategies 00:15:47 - Influencer Marketing in B2B 00:19:14 - Future of the VP of Marketing Role 00:20:36 - The Importance of Choosing the Right Tools 00:21:12 - Best Marketing Advice Received 00:22:11 - Advice for New Marketers Quotes "In B2B, every relationship counts, every conversation has weight, every touchpoint can influence the buying decision." Adi Krysler, VP of Marketing at Oktopost. "We founded Octopost with the belief that B2B companies deserve their own dedicated platform that is built for these longer buyer journeys and for the multiple stakeholders." Adi Krysler, VP of Marketing at Oktopost. "The experiences that B2B buyers are looking for are getting more similar to the B2C, where everything is very fast and it's visual and it's personalized." Adi Krysler, VP of Marketing at Oktopost.   Follow Adi: Adi Krysler on LinkedIn: https://www.linkedin.com/in/adikrysler/ Oktopost website: https://www.oktopost.com/ Oktopost on LinkedIn: https://www.linkedin.com/company/oktopost/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Send us a textIn this inspiring episode of The Global Latin Factor Podcast, influencer and content creator Vicki Rodriguez shares her powerful story — from growing up in a small Texas town to building a meaningful career in social media, brand partnerships, and Latina entrepreneurship.Vicki opens up about: ✨ Battling anxiety and shyness as a young Latina ✨ Overcoming bullying and cultural expectations ✨ Becoming a mother, finding her voice, and rebuilding confidence ✨ Creating authentic lifestyle content that resonates with the Latino community ✨ Brand deals, influencer marketing, and how to get started as a creator ✨ Mental health, therapy, and breaking generational cycles ✨ Raising strong daughters and redefining motherhood ✨ Balancing a 9–5 career with influencer life ✨ Why gratitude, healing, and self-love changed her entire pathThis is a deeply personal and motivational conversation for Latinas, content creators, moms, small business owners, and anyone chasing their purpose.If you're looking for an episode that blends culture, resilience, mental health, entrepreneurship, and Latina empowerment, this is for you.

In this episode, Jordan West sits down with Yash Chavan, Founder & CEO of Saral, to break down why 99% of e-commerce brands are doing influencer marketing completely wrong — and how to fix it by building an owned creator community instead of relying on rented audiences.They dive deep into:The shift from paid → earned → owned mediaWhy owning your influencer/creator community is the ultimate growth moatThe Predictable Influence Pyramid — seeding, affiliates, and top-tier partnershipsHow creators are the new “geese” that lay golden eggs (and why most brands kill the goose)Why attribution is broken & how to measure halo effectsHow Saral vets fake followers and tracks real performanceThe future of social commerce: TikTok Shop, Walmart Live, Amazon LiveWhen brands should offer creators equityWhere AI fits into influencer marketing (and what it can't replace)If you're a DTC founder or marketer looking to scale without relying only on paid ads, this episode is a masterclass in building repeatable, predictable, creator-led growth.Love this episode? Explore more interviews with top founders & CEOs

#305 Influencer Marketing | This episode is a live session from Drive 2025 with Brianna Doe, where she breaks down why influence is now shaping every step of the buying journey, how smart B2B brands are borrowing plays from B2C, and what it really takes to build a creator program that doesn't flame out on day one. She gets into the messy reality of picking the right creators and measuring impact without deluding yourself with vanity numbers. Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.Timestamps(00:00) - – Intro (03:22) - – Why Influence Drives Modern B2B Buying (06:17) - – What B2B Can Steal From B2C Playbooks (09:12) - – The Creator Engine Framework (12:29) - – Picking the Right Creators (Without Getting Burned) (15:47) - – Building Campaigns That Don't Feel Like Ads (19:02) - – How to Measure Real Impact (Not Vanity Metrics) (23:38) - – Running a 90-Day Pilot That Actually Works (26:23) - – Scaling From One-Off Posts to a Full Program Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode, we are covering a 2024 prediction that I believe will affect every service provider and coach who wants to grow a 6 figure business and an important lesson that we can learn from influencer marketing.Join Grow: https://peggyrejames.com/growReady to work less and make more through a scalable business model? Enrollment is open for GROW Business & Marketing Academy - Click here to join. Connect with me on Instagram: @peggyrejames Join the community: https://www.facebook.com/groups/sixfigureshiftcommunity/

Have you ever thought about becoming an influencer, or perhaps working with creators to grow your brand? This week, I chat to Jason Tamou, formerly a Social Media Manager at Adobe, who has an incredible wealth of knowledge on the creator economy and influencer marketing. Jason shares his journey from being a videographer and photographer to growing a viral food TikTok brand to working with massive brands like Adobe. He explains why big brands invest heavily in creators and how small businesses can utilise influencer marketing, even without a huge budget. Plus, Jason offers brilliant advice on how you can start building your personal brand and land paid partnerships. Episode Highlights 02:40 - Jason's viral journey: hitting 2 million TikTok followers in 18 months by creating recipe content and being called an "idiot sandwich" by Gordon Ramsay. 06:55 - Why big brands like Adobe rely on influencers, who act as "life consultants" to guide people across niches like finance, fitness, and creative editing. 13:00 - Advice for smaller businesses: starting with UGC (User-Generated Content) is the most cost-efficient way to get creator recognition without paying for their platform's reach. 20:15 - The power of enthusiasm: Jason shares a story of a creator landing a partnership not because of their large following, but because of their consistent effort, passion, and involvement in the community. 24:55 - Why influencer fees are justified: creators wear a minimum of ten hats, including editing, business management, and community engagement. You're paying for years of audience-building, not just one video.   About the Guest: Jason Tamou Jason Tamou is a former Social Media Manager for Adobe (UK channels) and is currently working as a freelance editor and social media consultant, helping small businesses and individuals build their personal brands and confidence in social media. Instagram (Creator Account): @‌jasontamou LinkedIn: Jason Tamou I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

Set Active founder, Lindsey Carter has nailed a well-timed, high in demand, product drop. Now the team sells out millions worth of products in the matter of hours. In just seven years, she's built a celebrity-loved athletic wear brand that generates $1 million in under an hour and is on track to hit $30 million in annual revenue this year. Lindsey has yet to take on a dollar from investors and has no plans of slowing down any time soon. Lindsey shares the strategies behind building a brand that Hailey Bieber, Kendall Jenner, and thousands of loyal customers can't get enough of. She candidly opens up about building a community with 8,200+ super fans on Instagram, and leveraging AI tools that save her and her team hours every day. We'll dive into the highs and lows of entrepreneurship, from placing risky second orders to keep momentum going, to learning hard lessons about hiring. In this episode you'll learn: The exact strategy behind Set Active's $1M resort drop (and why location matters)How to build real community that drives sales (spoiler: you can't fake it)AI tools that turned 5-hour tasks into 5-minute winsWhy momentum is everything and how to maintain it across dropsSocial media secrets and why you should treat each platform like a different family memberSmart hiring practices and what makes employees buy into founder visionThe power of asking for help when you need it mostHow transparency and vulnerability create customer loyaltyWhat's next for Set Active…Four Seasons collabs, gorpcore, and 90s-inspired collectionsChapters:(Tips: use vague and general language that identifies what the next few minutes will talk about) 00:00 Introducing Lindsey Carter & Set Active2:20 The Lightning Strike Moment: How Lindsey Discovered Her Entrepreneurial Passion5:07 The Investor Advice Every Entrepreneur Needs to Hear 7:00 How to Build Momentum Early In Business (+ How to Keep it Going) 10:21 Core Challenges 7 Years into Set Active & How to Overcome Them14:45 Hitting Rock Bottom In Life/Business–How to Bounce Back from A Down Year 19:47 The $1M Resort Drop Strategy23:26 New Trends Coming Up: Gorpcore, a Four Seasons collab & more25:10 Why You Can't Fake Community & Winning Social Media Strategies 27:09 AI Tools That Set Active Swears By35:29 The Secret to Consistent Wins: How Set Keeps Momentum Going  Guest: Lindsey CarterTitle: Founder & CEO Company: SET ACTIVE Industry: Fashion Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, we sit down with Scott Ginsberg — VP of Performance Marketing at Penske Media, the powerhouse behind brands like Rolling Stone, Billboard, Variety, and Robb Report. With two decades in affiliate and performance marketing (including leadership roles at BrandCycle, CJ, and Yahoo), Scott breaks down how the industry evolved from “coupons and last-click” into one of the most strategic levers in modern growth.We explore how top publishers balance editorial integrity with monetization, the rise of content-commerce, how AI is reshaping traffic and attribution, why brand-publisher relationships win long-term, and the underrated leadership principles that drive great teams.This episode is a masterclass for marketers, operators, and leaders navigating a shifting ecosystem.

In the ever-evolving landscape of influencer marketing, certain practices have become outdated and ineffective. On this week's podcast episode, industry experts Danielle Wiley and Casey Benedict candidly discuss the trends and requests they wish would disappear from the influencer marketing realm. Their insights shed light on the importance of adapting to new consumer behaviors and the need for brands to trust their agencies for strategic guidance. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest is Danny Agg, who leads Zodiac Global with a clear vision for growth, innovation, and excellence, serves as CEO overseeing the company's strategic direction, partnerships, and overall talent strategy. In this episode, Danny dives deep into the evolving world of talent management and influencer marketing. The conversation highlights the critical role of trust in building authentic brands and explores how creators can craft universal content that resonates across audiences and platforms. Listeners gain practical insights on how to get started as a creator and develop multiple revenue streams. The discussion also examines the rapid growth of the global creator economy and looks ahead to the rising influence of AI-driven creators.   03:40 – Zodiac Global: Talent Management & Influencer Marketing 08:10 – Selective Talent: Choosing the Right Creators 17:06 - Growing an Organic Audience Today 21:23 – How Content Resonates Globally 23:13 – How Creators Make Money 27:45 – How to Build Your Own Product 34:35 – Getting Started as a Creator 46:00 – AI Influencers: What's the Future? 57:50 – Danny Agg's Journey into the Creator Space & Personal Story   Show Sponsors:  AYS Developers: A design-focused company dedicated to crafting exceptional homes, vibrant communities, and inspiring lifestyle experiences. https://bit.ly/AYS-Developers     Socials:  Follow Spencer Lodge on Social Media https://www.instagram.com/spencer.lodge/?hl=en  https://www.tiktok.com/@spencer.lodge  https://www.linkedin.com/in/spencerlodge/  https://www.youtube.com/c/SpencerLodgeTV  https://www.facebook.com/spencerlodgeofficial/    Follow Danny Agg on Social Media https://www.instagram.com/dannyagg_/ https://www.instagram.com/zodiacglobalgroup/ https://www.linkedin.com/in/danny-agg-62245bbb/

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, individuals, and organizations who have expert level of knowledge or social influence in their field. Influencers are those that can affect the buying habits of potential buyers by uploading some form of original content to social media platforms like Instagram, YouTube, or TikTok, for example. The use of influencers to drive important marketing outcomes will continue to grow in 2026 as 67% of marketers indicate that they're planning to boost their influencer budgets with brand awareness being the primary benefit and measure of success from those campaigns. Now, one of the most impactful factors underlying the success of influencer marketing is that consumers say that relatable content drives their purchasing behaviors. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

We're back with another Cozy Earth x The End in Mind episode! In this week's solo, I'm diving into one of my favorite (and most misunderstood) topics: influencer marketing.After years of working with brands and creators through my agency, Meraki Media Management, I've learned that the secret to influencer marketing isn't about follower count — it's about relationships, alignment, and collaboration.I'm sharing:- What to do when you don't have a big budget for influencers- How to build authentic relationships that lead to long-term partnerships- Why collaboration always works better than transaction- And how to protect yourself (and your brand) with clear communication and contractsWhether you're a business owner ready to collaborate with creators or a marketer building your next campaign, this episode will give you a real behind-the-scenes look at how influencer marketing works, and how to make it feel aligned.*Special Offer from Cozy Earth: Black Friday came early!- Use code ‘MERAKI' to save 40% sitewide!- Try Cozy Earth risk-free with their 100-Night Sleep Trial and 10-Year WarrantyBecause comfort fuels creativity — and these are the softest sheets and pajamas ever!cozyearth.com | Code: MERAKI*Loved this episode?*DM me on Instagram @meraki_media_management to share your biggest takeaway or your Cozy Earth favorites, and tag me when you order — I want to see what you picked! Learn more about your ad choices. Visit megaphone.fm/adchoices

Dani Dufresne is an Emmy-winning producer and founder of The Aux Co, bringing over a decade of experience cleaning up creative disasters for major brands. In this episode, we explore why beautiful, expensive productions often deliver empty results and how production expertise at the beginning—not the end—of creative development changes everything.Dani's journey from film school to becoming a fractional executive producer reveals a fundamental flaw in how agencies and brands approach creative: they develop the idea first, then figure out how to produce it. This backwards process leads to blown budgets, compromised creative, and campaigns that look stunning but deliver nothing.The Movie Poster Test: If you can't explain your brand message in one sentence, your creative has already failedWhy agencies fail: The fatal flaw of developing creative without production expertise in the roomAI's brutal exposure: How artificial intelligence revealed $25 million in wasted programmatic ad spend from Q2 aloneCommunity vs influencers: Why borrowing audiences through influencer marketing is dying, and authentic community building is the futureThe burnout trap: How being the "problem solver" trains clients to only call you when things breakCinematic storytelling trends: The rise of MOS (music-only) filmmaking and why vintage/Y2K aesthetics signal authenticityFractional production model: How The Aux Co embeds expertise into agency teams without the overheadSimplicity wins: Why attention spans demand one-sentence messaging, not 50-page decksTimestamps:00:00 – Film school journey & production company origins02:47 – Transition from film editing to production work03:32 – Discovering producer role through problem-solving06:24 – Film development to advertising pivot07:36 – Agency vs production company dynamics08:36 – Founding The Aux Co as fractional production team10:50 – Building trust through small wins approach11:32 – Early involvement prevents costly mistakes13:11 – Results-focused creative evaluation14:40 – Longer-form branded entertainment opportunity15:54 – Community building over influencer borrowing17:52 – AI enabling real human connection work18:24 – Programmatic ad waste analysis ($25M Q2)19:28 – Vintage/Y2K aesthetic as authenticity signal21:01 – AI for rapid ideation & creative iteration22:43 – Cinematic storytelling & MOS filmmaking trend26:28 – Simplicity as ultimate creative power29:41 – Attention span decline requiring simple messaging31:33 – Evolution of director vs agency creative roles34:22 – Fractional executive producer model breakdown37:12 – Managing burnout & client selectivity38:23 – Letting go of problem-only clients40:56 – Partner dynamics & production software ventureWe explore the dramatic shift from influencer marketing to community building, the role AI plays in exposing waste and enabling genuine human connection, and why the most powerful creative ideas pass the "movie poster test"—explainable in a single sentence.If your brand message takes more than one sentence to explain, you don't have a creative problem—you have a clarity problem. The best ideas are simple enough to fit on a movie poster, powerful enough to drive results, and honest enough to build real community. Stop developing creative in a vacuum and bring production expertise to the table from day one.Enjoyed this episode? Subscribe to Drop The Mic and leave a review! New episodes drop weekly with insights from marketing leaders, agency owners, and creative experts transforming how brands connect in the AI era.

This episode features Adam Robinson, Founder & CEO of Retention.com, who shares his journey from finance into tech and how he built Retention.com from the ground up into a lean, high-margin SaaS serving both e-commerce and B2B brands. He talks about hitting a growth plateau around ~$3M ARR and the breakthrough that followed, the role of continuous product innovation, and how founder-led brand building on LinkedIn became a core distribution and trust engine for the company. The conversation also explores defining what “enough” truly means, designing work around the life you want to live, and his decision to relocate to Aspen to raise his family in a more intentional environment.

Noel Bollmann, Mitgründer von YFood, spricht über die extrem riskanten ersten Monate des Unternehmens. Er verrät, warum er und sein Mitgründer Benjamin naiv einen Vertrag über eine Million Flaschen im ersten Jahr unterschrieben – und wie sie nach anfänglichem Totalausfall mit den ersten 8.000 Flaschen, gescheiterten Facebook-Werbeversuchen und einem Game-Changer im Influencer-Marketing doch noch die Kurve gekriegt haben. Was du lernst: Warum „Character over Competence“ bei der Wahl des Co-Founders entscheidend ist Wie man ohne Kapital und Expertise die erste Produktion stemmt Warum ein naiver „Tunnelblick“ manchmal der größte Antrieb sein kann Wie der erste funktionierende Marketing-Hook die Wende brachte Warum ein zufälliger Influencer-Test das Geschäft gerettet hat ALLES ZU UNICORN BAKERY: https://stan.store/fabiantausch  Mehr zu Noel: LinkedIn: https://www.linkedin.com/in/noel-bollmann-9b601392/  Website: https://yfood.com/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/ 

El Mundo de Cabeza - Ana Carolina Maldonado, influencer marketing gastronómico by FM Mundo 98.1

Send us a textMastercard's Priceless campaign has stood the test of time — but how does a legacy brand stay culturally relevant in a world ruled by creators and constant change?This week, Keith and Brendan chat with Cheryl Guerin, EVP of Brand Strategy & Innovation at Mastercard, who's been with the brand for more than two decades and knows what it takes to evolve without losing your core. Cheryl shares how Mastercard is embracing creator partnerships, why influencer marketing deserves more strategic attention, and what marketers can learn from Mastercard's blend of innovation and consistency.You'll also hear her take on cultural moments, creative risk-taking, and the brand's cutting-edge Artist Accelerator Program.Before diving in, the hosts catch up on the latest creator economy headlines — including Adobe's new AI tools, ShopMy's massive valuation, and the first-ever academic center for the creator economy at Syracuse University.

Guest co-host Ben Miller, Shoptalk's VP of Original Content and Strategy joins to provide expert analysis and we interview Lauren Sherman, the acclaimed fashion correspondent at Puck and author of Selling Sexy: Victoria's Secret and the Unraveling of an American IconThe episode kicks off with a rich news segment, where the trio unpacks the latest forces shaping retail and the economy. Amazon's strong Q3 earnings headline the week, with third-party marketplace growth and ad revenues surging 24%. The conversation then pivots to the consumer landscape, where CPG brands lean on pricing over volume, private-label growth accelerates, and Estee Lauder's rebound in China might hint at green shoots in luxury demand.From there, the hosts explore the AI revolution's ripple through the workforce, with Ben outlining how global companies are reorganizing around “agentic transformation” as human and machine intelligence increasingly converge. He notes that the average IQ of today's AI agents already exceeds 130—with future leaps that will reshape every operating model. The segment closes with Steve's macro overview: U.S.–China tariff recalibrations, Fed policy shifts, and warning signs of consumer softening among younger cohorts.In the feature interview, Lauren Sherman offers a masterclass on the shifting foundations of global fashion and luxury. From the post-pandemic boom to today's demand reset, she dissects how the Chinese slowdown, pricing strategy saturation, and the direct-to-consumer explosion are redrawing the map for brands like LVMH, Hermès, and Prada. Lauren argues that “untouchable” luxury houses are now confronting the limits of endless growth, and that resale and rental markets have permanently altered consumer psychology—embedding secondhand luxury as a normalized part of the buying journey.She also explores social media's transformation under AI, Hollywood's over-reliance on fashion partnerships, and why the luxury world's obsession with celebrity campaigns may have reached saturation.The episode also previews ShopTalk Luxe, the new Abu Dhabi-based event connecting the global luxury ecosystem. The hosts wrap by spotlighting the AI data-center boom, the rise of GLP-1-driven nutrition trends, and the surprising revival of British department stores. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Rebekah and Lauren interview Reshma Chattaram Chamberlin, co-founder of Summersalt, a global swimwear brand. Reshma shares her journey from Mumbai to St. Louis, highlighting her eventual love for the city. She emphasizes the strong sense of community in St. Louis, particularly in the Central West End, and how motherhood has deepened her connections. Reshma discusses Summersalt''s mission to inspire body confidence and childlike joy, noting the brand's significant growth, and reaching over a million women. You can learn more about Summersalt by going to their website!Reshma Chattaram Chamberlin is the Co-Founder and Chief Brand and Digital Officer of Summersalt, a generation-defining lifestyle brand known for its data-backed fit and designer quality products without the designer price tag. In 2020, Fast Company named Summersalt one of the 10 Most Innovative Style Companies of the Year. Reshma and her Co-founder Lori Coulter launched Summersalt to change the conversation around swimwear and address a true market gap by creating designer swimwear without the designer price tag. Summersalt's product is data-backed with 1.5 million measurements taken from 10,000 women's body scans. From day one, Summersalt knew it wouldn't stop at swimwear. The first challenge was to transform the swimwear shopping experience from being intimidating and vulnerable to fun and empowering. Quickly, Summersalt expanded to include adventure-friendly essentials that help make every aspect of a woman's wardrobe more joyful and comfortable—from sleepwear to intimates to activewear. Named one of the Top 100 Upstarts in the world by CNBC, the brand has seen exceptional growth and consumer adoption, garnering praise from leading outlets including Vogue, Elle, CNN and Forbes.  Prior to co-founding Summersalt, Reshma spent 10+ years in brand building, user experience design, digital marketing, and strategy, for early entrants in the direct-to-consumer revolution. She previously ran a successful business design strategy firm, where she was an early advocate for design thinking at the foundation of any business, as a key unfair advantage. Reshma is passionate about keeping thoughtful practices at the heart of Summersalt, and is constantly championing sustainability. She holds a Bachelor of Arts degree in Graphic Design from Principia College. Reshma sits on the board of Forest Park Forever in St. Louis, where she works on community relations and driving diversity and inclusion practices for the largest city park in the country. In her free time, she enjoys living out one of Summersalt's core values by traveling the world with her husband.We hope you enjoyed this podcast episode! To learn more about Moms of the Lou you can go to stlouismom.com or follow us on Instagram and Facebook. You can listen to the podcast on Apple Podcast and Spotify. And don't forget to rate and review so more people can tune in! This episode was produced by the St. Louis Mom. It was recorded and edited by STL Bucketlist Studios in St. Louis, Missouri. 

Kate Assaraf is a serial entrepreneur and the founder and CEO of Dip Sustainable Hair Care, building a 7-figure beauty brand without Amazon, big-box retailers, or influencer gimmicks. Kate is also a Forbes columnist, and a mom of two who proves that entrepreneurship and motherhood can coexist without burnout—by prioritizing presence, purpose, and smart business choices. Kate has been featured in Allure, Cosmopolitan, Modern Salon, and The Unwash, was named NJ's Mompreneur of the Year (2024), and was honored as a “Woman of Courage” by Insigniam Quarterly. She's passionate about helping other moms in business build profitable brands without sacrificing their families, values, or sanity.

Zeke Bronfman is the co-founder and CEO of The Absorption Company, a brand pioneering highly bioavailable supplements engineered for optimal nutrient absorption. With a background in health and wellness entrepreneurship—including a previous successful beverage exit—Zeke leads a team on a mission to address a major gap in supplement efficacy by focusing on real, measurable impact for consumers.In this episode of DTC Pod, Zeke details the journey of building The Absorption Company from inception to rapid retail success in outlets like Erewhon. He talks about the science behind absorption, launching with a powerful community-driven strategy, and the importance of brand-led product innovation. Zeke also offers practical advice on supply chain management, leveraging celebrity co-founders, and lessons learned about optimizing e-commerce for long-term growth.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The founding story of The Absorption Company2. Why most supplements fail—and how absorption is the next frontier3. Creating a viral pre-launch private Instagram community4. Setting a brand apart with science-backed, lifestyle-driven design5. Early product development and MVP lessons6. Direct-to-consumer subscription as a growth engine7. Amazon, TikTok Shop, and the online channel mix8. The strategic approach to selective retail partnerships9. Managing the supply chain: co-packers, fulfillment, and scaling ops10. How to keep operations simple, resilient, and cost-effective11. Lessons in traffic acquisition: organic, paid, and influencer mix12. Celebrity founder advantages, limits, and effective deployment13. Funding, initial capital requirements, and brand investment14. Biggest founder learnings and operational takeaways15. What's ahead: innovation pipeline and future growthTimestamps00:00 Intro to Zeke Bronfman and The Absorption Company02:44 The absorption problem in supplements04:40 Why bioavailability is the future of wellness supplements06:11 Bringing the brand to life: Team, tech, and community-building07:47 The private Instagram launch strategy and viral pre-sale09:27 The power of exclusivity and early consumer engagement11:12 Product MVP and standout branding decisions13:26 Early sales strategy: DTC, Amazon, retail mix15:04 Why big-box retail isn't always the right move17:57 Scaling DTC: Subscription, platform choices, and LTV19:04 Driving traffic: Paid, organic, influencer, and celebrity co-founder impact20:38 TikTok Shop: Affiliate, Live, and what works (and doesn't)22:36 Capital, startup costs, and launching with impact25:32 Building a scalable supply chain and minimizing complexity27:25 Fulfillment operations and splitting inventory29:00 Entering boutique/strategic retail as a marketing lever30:52 Biggest learnings and missteps scaling Absorption Company33:13 Lessons using celebrity/influencer as a brand amplifier36:10 What's next: Upcoming innovations and business growth36:50 Where to follow Absorption CompanyShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokEzekiel Bronfman - Co-Founder and CEO of The Absorption CompanyBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

If you've ever considered using influencers in your marketing strategy, this is for you! We're talking about how to create a successful influencer marketing campaign step-by-step, from finding the right content creators to leveraging paid media to supplement your campaign. WATCH this episode here: https://youtu.be/HcJPRIo9eYoSubscribe to Content Creator Confessions:https://www.youtube.com/@contentcreatorconfessionshttps://open.spotify.com/show/71qL7KmmH2cLQDmDNCtsEK

Norm Farrar returns to reveal how sellers win in 2025: AI + AEO, authority building, influencer do's/don'ts, email that prints money, and why events & cigars power real networking.   Join us for an engaging discussion as we welcome back Norm Farrar, the first-ever repeat guest on the AM/PM podcast under Kevin King. Norm shares his fascinating journey into the world of influencer marketing, shedding light on the hard work and strategic workflows that come with it. He opens up about the challenges he faced in tracking commissions and the newfound respect he gained for content creators. We also explore how Norm's innovative use of technology, like Zapier, helped streamline the process of creating engaging content, from scripting to filming, providing valuable insights for aspiring influencers and marketers alike.   As the conversation unfolds, we dive into the cultural significance of cigar smoking as a communal activity. Norm shares personal experiences from cigar lounges, highlighting how they serve as unique environments for stress relief, networking, and building friendships across diverse backgrounds. We reflect on numerous occasions where cigars have facilitated connections at various events, including Amazon gatherings, fostering an inclusive "brotherhood" or "sisterhood" for all participants. Upcoming events, such as the one planned in Tampa, are mentioned as further opportunities to strengthen these connections. Additionally, the episode explores the evolving landscape of e-commerce and retail, emphasizing the importance of being an early adopter and maintaining a strong omni-channel presence. We discuss the opportunities beyond Amazon, including platforms like Walmart and TikTok shops, and the critical role of brand perception and packaging when transitioning to retail. Listen in as we highlight the enduring power of email marketing, debunking myths about its obsolescence and showcasing the strategic use of AI to enhance targeting and personalization. Whether you're an aspiring influencer, an e-commerce professional, or simply curious about the future of marketing, this episode is packed with valuable insights and practical advice. In episode 469 of the AM/PM Podcast, Kevin and Norm discuss: 00:00 - Influencer Marketing and AI Workflow 08:35 - Product Promotion Success Story 12:16 - The Bonding Power of Cigars 16:46 - Amazon Networking Events and Bondings 21:10 - Networking Events and Industry Education 24:17 - Networking and Education in Amazon 30:19 - Utilizing Customer Questions for Marketing 32:22 - The Future of E-Commerce and Retail 40:35 - Maximizing Email Marketing Impact 41:42 - The Power of Email Newsletters 48:03 - Email Marketing and AI Optimization 50:46 - Generational Shift in Consumer Preferences 53:43 - Marketing Misfits Podcast

How do you market the experience of walking through rooms of illusion that flip reality on its head? In this episode, Stephanie Postles chats with Andy Levey, the mastermind CMO behind the Museum of Illusions, to discover how to craft unforgettable moments that captivate audiences. Learn how to apply these strategies to market brands that sell experiences - from local business, SaaS, B2B, and more. Key Moments:00:00 Andy Levey Turns Wonder Into Marketing Strategy02:00 Inside the World's Most Photographed Museum04:00 From Wall Street to Vegas Viral Experiences07:30 Building the Biggest Brand No One's Heard Of09:30 Cracking the Local Playbook for Global Growth14:14 Data and Science Behind Going Viral16:44 Marketing FOMO With Radio and Influencers19:00 Winning Local Search and the AI-Discoverability Game24:00 Bringing Emotion Back to B2B Marketing27:23 How to Make Customers Feel Your Product33:43 Lessons from Failed Launches38:10 Using AI to Scale Creative, Not Replace It45:00 The Best Marketing Campaigns51:00 Marketing Trends Outro Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.