Podcasts about Branding

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    Best podcasts about Branding

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    Latest podcast episodes about Branding

    Cultivating H.E.R. Space: Uplifting Conversations for the Black Woman
    What Your Dating Experiences Are Trying to Tell You

    Cultivating H.E.R. Space: Uplifting Conversations for the Black Woman

    Play Episode Listen Later Feb 27, 2026 53:03 Transcription Available


    Hey lady! Are you ready to go big in your love life? If you’re ready to make changes that reflect the woman you are today then you’ll definitely want to tune in because Terri and Dr. Dom are dropping gems and spilling tea to help you improve the way you vet your romantic prospects. Lady, by now you’ve heard “choose better” when attempting to find respect and companionship but do you know exactly what that means? Terri and Dr. Dom offer seven questions to ask while dating that will help you make your next decision from a grounded place. Whether you are looking for a good time, not a long time or ready to find your forever person, let this episode you guide you as you engage from a place of personal power, deep self-respect, and high self-regard. Now, you know this wouldn’t be a Cultivating H.E.R. Space episode if we didn’t help guide you into introspective work that will help you identify what you’re looking for in a partner and what you are bringing to the relationship. None of us are perfect and we’re all working on aspects of ourselves so head to the Cultivating H.E.R. Space shop and grab a journal so that you can answer the questions that will help you clearly assess where you are in your process so that you can get the love you deserve! And, lady we promised you tea. Join Patreon so you can hear Dr. Dom and Terri spill it. It’s hot, hot, hot in the Aftershow! Questions You Can Ask to Reveal Someone’s Character “What did your last relationship teach you about yourself?” “What does a healthy relationship look like to you?” “What are you currently working on within yourself?” “How do you typically handle conflict?” “What are your non-negotiables in relationships?” “What brings you peace in your life right now?” “What kind of partner do you want to be?” Quote of the Day: “Every person you date reflects something back to you—not to judge you, but to show you where you’ve healed, where you’re still growing, and where you’re ready to choose differently.” – Unknown This episode is brought to you by VB Health, supplements that work. Check out Soaking Wet for vaginal health. With daily use, many people report improvements within 1–2 weeks. Visit this link and use code HerSpace at checkout for 10% off: https://bit.ly/VBhealthherspace Goal Mapping Starter Guide Cultivating H.E.R. Space Sanctuary Resources: Dr. Dom’s Therapy Practice Get That Pitch Workshop: Turn your story and expertise into speaking gigs, media features, and collaborations, without a publicist. Visit GetThatPitch.com and Use code HERSPACE for a special listener discount. Branding with Terri Melanin and Mental Health Therapy for Black Girls Psychology Today Therapy for QPOC Therapy Fund Foundation Where to find us: Twitter: @HERspacepodcast Instagram: @herspacepodcast Facebook: @herspacepodcast Website: cultivatingherspace.comSee omnystudio.com/listener for privacy information.

    This Was The Scene Podcast
    Ep. 277: Tsunami Bomb w/ Dominic Davi

    This Was The Scene Podcast

    Play Episode Listen Later Feb 27, 2026 98:43


    Click here to sign up for Patreon B-Sides Formed in late 90s Northern California, Tsunami Bomb stood out immediately, blending sharp lyrics, melodic hooks, keyboards as a true lead instrument, and dual female vocals into a sound that mixed punk urgency with pop instincts and a darker edge. Early releases like The Invasion from Within! and constant touring built a global following, while 2002's The Ultimate Escape on Kung Fu Records pushed them further, later landing on Rolling Stone's Top 50 pop punk albums of all time. After lineup shifts and a long hiatus, they returned in 2015 with founding members Dominic Davi, Oobliette Sparks, and Gabriel Lindman alongside Kate Jacobi and Andy Pohl, ushering in a new era that led to 2019's The Spine That Binds on Alternative Tentacles. Still evolving, they've continued touring the U.S. and Europe, and in 2026 teamed with Hammerbombs for the split EP Bombs Away! on Rad Girlfriend Records, proving that nearly three decades in, Tsunami Bomb is still restless, relevant, and very much alive. I got Dom on the Zoom and this is what we chat about: Having a heart attack and stroke Jello Biafra His Bigwig / Sum 41 theory Getting rejected by labels Getting on Kung Fu The response from changning singers His thoughts on the Warped Tour Working for King Fu Getting kicked out of the band Negative lyrics in their songs being about each other the Saki truth syrum story (you don't want to miss this) And a ton more If you'd like to hire me for Freelance Graphic / Motion Design or Video editing or Explainer Animations then email mike@drive80.com.  Design support includes: • Branding and visual identity • Marketing and campaign design • Social, print, and digital assets  Video work includes: • Podcast video clips • Short-form content for Reels, Shorts, TikTok, and ads • Long-form edits for interviews, webinars, and YouTube • Sizzle reels and brand videos • Explainer and marketing video edits • Captioning, on-screen text, and light motion graphics If any of this lines up with something you need, feel free to reach out or keep me in mind!

    The Roofer Show
    468: How to Start a Roofing Business in 2026: Profit, Systems & What Most Get Wrong

    The Roofer Show

    Play Episode Listen Later Feb 27, 2026 65:40


    EPISODE DESCRIPTIONThinking about starting a roofing business? Or trying to run yours more professionally?In this episode, Dave sits down with former co-host and roofing business owner John Delaurier to talk about what it actually takes to build a profitable roofing company in 2026.They cover profit margins, speed to lead, branding, hiring your first sales rep, neighborhood domination marketing, and the key KPIs every contractor must track.If you want to build it right — this episode is for you.

    Future Commerce  - A Retail Strategy Podcast
    Consolidation Is Power: Insights from eTail Palm Springs

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Feb 27, 2026 51:28


    We're live and poolside at the close of eTail Palm Springs. This year's conference brought less theory and more proof, from agentic platforms doing actual operational work to the quiet rise of go-to-market tooling among merchants. One thing is clear: AI stopped talking and started shipping. Brian and Phillip break down the sessions, hallway conversations, and briefings that mattered most, and dive into their marathon week of discussions with companies including CommerceIQ, Attentive, Resolve AI, Decile, Modem, and more. The Year AI Stopped Talking and Started Working Key takeaways: Agentic AI is operational now. Platforms like CommerceIQ are replacing FTE-style workflows, running around the clock, and proactively surfacing insights. Context is everything… and most native AI tools don't have it. In-tool AI using synthetic or siloed data is producing unreliable outputs. The winning stack integrates across all data sources. CRM is mainstream; go-to-market tooling is emerging. Merchants are now using tools like Clay, a tool built for B2B sales prospecting, to find creators, influencers, and strategic partners. Clienteling looks different when repurchase cycles are a decade long. Brands like Ernesta (custom rugs) and GHD (hairstyling tools) are rethinking loyalty and relationship-building without the luxury of frequent transactions. "Consolidation is power." Whoever consolidates information, tasks, and systems the best will hold the advantage, both in business and in AI. Quotes: [00:20:15] "The marketing agent is looking for a segmentation issue... high CAC and low LTV. Those are things that, as an organization, you'd have to surface, invest in, create segments, create a dashboard — and then bother to look at." — Phillip [00:37:38] "The job of the RFP responder is the same as the code developer. They become a shepherd and a reviewer rather than a writer." — Brian  [00:48:03] "What do we lose when we eliminate the mundane?" — Brian  [00:51:09] "In the next six months, AI is going to own entire workflows without any human intervention." — George Davis, CMO of Cozy Earth (as quoted by Phillip) In-Show Mentions: Listen to Kristin Flor Perret's episode on Future Commerce Get on the list for our ShopTalk Spring After Party Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    The Maximum Lawyer Podcast
    Do What Robots Can't

    The Maximum Lawyer Podcast

    Play Episode Listen Later Feb 26, 2026 28:25


    Watch the YouTube version of this episode HEREAre you looking for some tips on how to become a better lawyer? In this episode of the Maximum Lawyer, lawyer Brooks Derrick shares personal stories and professional insights about the legal profession, emphasizing the importance of empathy, human connection, and community involvement. He discusses balancing technology with genuine client care, recounts overcoming personal and business challenges, and highlights how true success in law comes from serving people, not just optimizing systems. As a seasoned lawyer, Brooks speaks with colleagues live to share what qualities lawyers should have. Great lawyers are compassionate and empathetic to be able to support clients as well as show good judgement when preparing and arguing cases. Living in a world where AI is growing, these kinds of qualities are so important to develop early on so you can balance technology with client care.With the emergence of AI, Brooks talks about how technology can be used to handle the routines of law firms. Whether it's scheduling, drafting documents or researching for a case, AI can be leveraged to get these things done. This is more so for lawyers who are constantly running around from meeting with clients to being in court. The routine tasks of law firms can become onerous, so involving AI in as many aspects of your firm can really help you focus on the important things.Listen in to learn more!1:36 Qualities of a Great Lawyer12:32 Growth and Success of a Firm16:09 The Power of Human Connection18:46 Letting Technology Handle the Routine22:57 The Importance of Human JudgmentConnect with Brooks:Website Tune in to today's episode and checkout the full show notes here. 

    Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

    When Curry Hagerty joined her sister's jewelry brand in 2020, it was generating about $100,000 a year. By clearly splitting the founder and CEO roles and stepping out of the day-to-day grind, they scaled Hart Jewelry to a projected $20 million business with more than 100 employees. Fore more on Hart and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

    We Don't PLAY
    AI SEO Strategy 2026: Closing Prompt Gaps and Keyword Gaps for Brand Domain Authority with Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Feb 26, 2026 26:43


    In this insightful episode of the We Don't PLAY!™️ Podcast, host Favour Obasi-ike, MBA, MS demystifies the critical evolution of search in the age of artificial intelligence, focusing on a concept she terms "AI SEO 101." The central theme revolves around the distinction and strategic importance of closing both prompt gaps and keyword gaps to secure valuable brand citations. While traditional SEO has focused on optimizing for short, fragmented keywords (e.g., "best travel deals"), the rise of conversational AI assistants like ChatGPT and Perplexity has given birth to the prompt—a longer, full-sentence query (e.g., "What are the best international travel deals for a family of four in summer 2026?").Favour argues that many businesses are unprepared for this shift, leaving a "prompt gap" in their content strategy. While they may have content targeting keywords, they lack the in-depth, conversational, and authoritative answers that AI models seek when responding to user prompts. The ultimate goal for any brand is to become a direct brand citation in an AI-generated answer, a feat achieved only by providing comprehensive, well-supported information. As Favour compellingly states, the answers provided by AI are sourced directly from the content available on the web: "Where are those responses AI is getting coming from in the first place? They're coming from your website."The core of the strategy lies in recognizing that your website is the foundational pillar of your digital presence. To bridge the prompt gap, Favour advocates for a robust pillar-cluster content model. This involves creating a main "pillar" page that exhaustively answers a primary customer question, supported by numerous "cluster" pages that explore related sub-topics in detail. This creates a dense, interconnected web of expertise that signals authority to search engines and AI alike. The episode emphasizes a shift from merely creating blogs to creating comprehensive resource hubs, complete with FAQs, multimedia content, and evidence-backed claims, much like a digital research paper.Favour provides a clear action plan: identify the core questions your audience is asking, build out content that answers them conversationally and in-depth, and structure this content logically on your website. She also touches on the technical side, noting that URLs should remain concise and keyword-focused, while the content on the page should be rich and prompt-focused. Ultimately, the episode is a powerful call to action for businesses to stop dwelling on information and start implementing a forward-thinking content strategy. By treating your website as a definitive library of answers, you can close the gaps in your SEO strategy and ensure your brand not only survives but thrives in the new era of AI-powered search.Key TakeawaysPrompts vs. Keywords: A prompt is a conversational, full-sentence question (10-25 words) posed to an AI, whereas a keyword is a short, fragmented search query (2-5 words) used in traditional search engines.The Goal is Brand Citation: In the new landscape of AI search, the primary objective is to have your brand and website cited directly as the authoritative source in an AI-generated answer.Your Website is the Foundation: All digital roads lead back to your website. It is the most critical asset for building authority and providing the in-depth answers that AI models are looking for.Close the Prompt Gap with Conversational Content: To appear in AI search results, you must create content that directly and comprehensively answers the full questions your audience is asking, not just targets keywords.Adopt a Pillar-Cluster Model: For each major question your audience has, create one main "pillar" page with a complete answer and support it with multiple "cluster" pages that cover related sub-topics. This builds a powerful web of expertise.Content as a Resource Hub: Think of your content less like a series of blog posts and more like a library of research. Support your answers with data, evidence, multimedia, and links to other authoritative sources to build trust and credibility.Action Over Acronyms: While understanding terms like AEO (Answer Engine Optimization) is useful, the focus should be on the practical implementation of creating high-quality, question-answering content.Memorable Quotes"A prompt is keywords in confirmation of the context that has been started by conversation.""You can't say a brand without connecting a website.""Where are those responses AI is getting coming from in the first place? They're coming from your website.""Don't be in a place where you're dwelling on information and not taking action on implementation.""15% of new searches every day out of at least 8.5 billion searches a day are new, including yours.""You don't put a prompt in your URL, you put a keyword in your URL.""You're not just creating blogs, you're creating calls to action."Frequently Asked Questions (FAQs)What is the main difference between a prompt and a keyword? A prompt is a long, conversational question asked to an AI, while a keyword is a short, fragmented phrase used in a traditional search bar. Your content strategy needs to address both.Why are brand citations important in AI SEO? A brand citation is when an AI search tool names your website as the source of its information. It positions your brand as a trusted authority, driving traffic and credibility.Is blogging still relevant in 2026? Yes, absolutely. However, the format has evolved. Modern blogging should focus on creating in-depth, conversational articles that function as answers to user prompts, effectively turning your blog into a resource hub or "audio blog."How do I start closing the prompt gap on my website? Begin by identifying the most common and important questions your customers ask. Then, create comprehensive content (like a detailed FAQ page or a pillar article) that answers these questions thoroughly and links to supporting cluster pages.What is the pillar-cluster model? It's a content strategy where you create one major "pillar" page that covers a broad topic in-depth. You then create multiple "cluster" pages that address specific sub-topics related to the pillar, with all cluster pages linking back to the main pillar page. This structure organizes your content and signals deep expertise to search engines.Timestamps[00:00] Introduction: AI SEO 101 - Prompt Gaps vs. Keyword Gaps.[01:35] Defining a "Prompt": A conversational query of 10-25 words.[02:48] Defining a "Keyword": Traditional short, medium, and long-tail search terms.[05:52] The Central Role of Your Website in Brand Citations.[06:34] How Search Engines Match Pages to Queries.[07:17] Core Concept: A prompt is "keywords in conversation."[08:03] The Solution: Closing the gap with conversational, FAQ-style content.[09:43] Strategy Deep Dive: The Pillar-Cluster content model (1 Pillar + 9 Clusters).[15:02] Where AI Gets Its Answers: Your website is the source for LLMs.[16:02] Building Authority: Go beyond facts and support claims with experience and evidence.[19:00] Your website is the common thread in all customer interactions.[20:44] Technical SEO Tip: Use keywords in your URLs, not long prompts.[22:36] Market Opportunity: 15% of the 8.5 billion daily searches are entirely new.[23:38] Content with Purpose: Your content should create calls to action, not just exist as a blog.[24:14] Closing Remarks & How to Connect.[25:12] Podcast Outro.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    Queens Podcast
    George IV and the Rebel of the Regency (with Ann Foster)

    Queens Podcast

    Play Episode Listen Later Feb 25, 2026 63:06


    This week's episode is a crossover we've been manifesting forever: Katy welcomes Ann Foster of the Vulgar History podcast for a messy, delightful deep dive into the Regency era—and one of its biggest villains: George IV. Ann brings the tea from her new book, Rebel of the Regency, as we unpack Regency vibes vs. reality, the absolute chaos of royal relationships, and why Caroline of Brunswick became such a lightning rod for public sympathy. If you love historical mess, flawed royals, and women who refuse to behave, this one's for you. Make sure you're subscribed to our Patreon for a giveaway of her book!

    The CMO Podcast
    Conny Kalcher (Zurich Insurance) | Reinventing Insurance Through Empathy

    The CMO Podcast

    Play Episode Listen Later Feb 25, 2026 60:16


    What does it take to revitalize a 150-year-old company? Jim's guest this week, Conny Kalcher, has done it twice. First at LEGO during its historic turnaround, and now at Zurich Insurance as their Group Chief Customer Officer, where she's proving that empathy is not a soft skill but a strategic advantage. Conny spent 33 years at LEGO, where she helped navigate one of the most dramatic brand turnarounds in modern business history. Then in 2019, she joined Zurich Insurance, a company with over 200-country reach and a $100 billion market capitalization, to lead global customer loyalty and advocacy at a time when trust and humanity matter more than ever. And since joining, Conny has helped drive millions of new customers, a 35% increase in brand value, and measurable improvements in satisfaction and retention.This is a conversation about renewing legacy brands, leading cultural transformation, and proving that empathy is not just good for people, it's good for business.—Learn more, request a free pass, and register at iab.com/newfrontsPromo Code for free access: CMOPODNEW26*Note: promo code is exclusive for brand and agency, brand marketers and media buyers. IAB reserves the right to cancel any registrations that don't meet this criterion. —This week's episode is brought to you by Deloitte and IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Future Commerce  - A Retail Strategy Podcast
    Cracking the Viral Code: Creators As CMOs

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Feb 25, 2026 49:20


    Jonathan Cohen, CMO of Onyx Global Group (Pure Daily Care & Aquasonic), joins Phillip and Alicia to trace the arc from Amazon-first launches to TikTok Shop dominance. This week, we unpack the unmeasurable and explore what it actually means to cede your marketing playbook to a creator economy that doesn't need your permission. Control Is Overrated, Anyway Key Takeaways Creators are the new CMOs. Brands don't cascade strategy; creators build their own. Amazon reviews are still currency. Early investment in social proof compounds over the years. Sampling is a long game. Expect results two to three months out, not just the week of Black Friday. TikTok Live provides free focus groups. Real-time customer feedback can greenlight a new product line and unlock new growth opportunities. You can't dashboard everything. The brands with staying power are building habits, not just conversions. "The creators are our mini CMOs. They build their own marketing plans, their own talking points, their own strategies to sell our products." — Jonathan Cohen [00:22:08] "We have cut checks for tens of thousands of dollars to creators we've never spoken to before." — Jonathan Cohen [00:22:07] "If you brush your teeth, you're an Aquasonic potential customer." — Jonathan Cohen [00:45:28] "You're building habits. And there's no better investment in brand than that — because those habits stick with them a lot longer than the ad dollar you spent to get them there." — Phillip Jackson [00:47:50] Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Unseen Unknown
    27: Trust in a Time of Monsters

    Unseen Unknown

    Play Episode Listen Later Feb 25, 2026 33:54


    Trust has always been the invisible architecture beneath brands, institutions, and markets. But today, that architecture is shifting. For the past decade, we've moved through distinct eras of trust. First came consequence brands, which positioned themselves around measurable moral impact. Then came emotion-led brands, where what felt right became the guiding force. Now we appear to be entering a third era, where trust is built not on credentials or transparency, but on visible sacrifice and embodied virtue. As institutional continuity weakens and shared reality fragments, credibility reorganizes around individuals. “Proof of knowing” carries less weight than “proof of doing.” Degrees, affiliations, and institutional endorsements are no longer sufficient signals. Instead, audiences look for lived experience, personal risk, and skin in the game. At the same time, many of the platforms designed to increase transparency have reduced everyday vulnerability. But true trust requires vulnerability. As a result, trust is reemerging in smaller, more intimate spaces where shared stakes and emotional exposure create safety. In this episode of Unseen Unknown, Jasmine and Jean-Louis explore how trust systems evolve, why incremental positioning feels insufficient in the current cultural climate, and what this shift means for founders and brands trying to remain credible. When trust becomes the product itself, the rules change. Links to interesting things mentioned in this episode and further reading: The Futures That Just Died (Concept Bureau) We're Desperate For Potency (Concept Bureau) Edelman Trust Barometer Reports (Edelman) Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart (Rachel Botsman) Strangers in Their Own Land: Anger and Mourning on the American Right (Arlie Russell Hochschild) Gallup is stopping its Presidential Approval tracking (The New York Times) The great nonpartisan divide that's plaguing Americans (Axios) Check out our Substack for more brand strategy thinking, and our community Exposure Community.

    We Don't PLAY
    Is Blogging for Social Business Revenue Valuable in 2026? | Content Marketing SEO Insights with Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Feb 25, 2026 53:49


    In this masterclass episode of the We Don't PLAY!™️ Podcast, host Favour Obasi-ike, MBA, MS tackles a critical question for 2026: Is blogging still a cornerstone of a successful social business? The answer is a resounding YES. Favour Obasi-ike reveals that businesses with active blogs generate a staggering 67% more leads.This episode is a deep dive into the art and science of using blogs to drive social business revenue and achieve sustainable startup growth secrets. Favour breaks down the technical SEO behind a powerful blog, from understanding sitemaps as the "brain" of your website to structuring your content with a masterclass on headings (H1, H2, H3) and ideal word count (600-2,500 words).Learn actionable SEO tactics and content marketing strategies, including how to leverage Pinterest SEO and its 96% non-branded search traffic, the power of repurposing content, and why your business should aim for at least one blog post per week. Favour also touches on the future, discussing AI marketing, prompt gaps vs. keyword gaps, and how blogging principles apply to App Store Optimization (ASO). This is a must-listen for anyone looking to master digital marketing, boost organic traffic, and understand the long-term ROI of a robust blogging strategy.Episode Timestamps / Timeline[00:13] The Core Stat: Why blogs generate 67% more leads.[01:08] Technical SEO 101: Understanding sitemaps and search engine indexing.[04:02] Content Strategy: Supporting products with listicles, FAQs, and rich media.[05:18] Local SEO: How blogging gives you a local-based advantage.[09:02] Blogging Masterclass: The perfect structure for a high-ranking blog post.[25:00] Off-Page SEO: The power of backlinks and being featured.[28:49] Advanced SEO: Using Wikipedia and Reddit for credibility and traffic.[33:46] Case Study: How Canva used blogging to dominate the market.[35:01] Pinterest SEO Deep Dive: Tapping into non-branded search.[37:52] The ROI of Blogging: Low effort, high impact for long-term growth.[38:46] Beyond Websites: Applying blogging concepts to App Store Optimization.[41:04] The 520-Blog Rule: A benchmark for established businesses.Frequently Asked Questions (FAQs)Is blogging still valuable in 2026?Absolutely. According to the episode, businesses with active blogs generate 67% more leads and establish crucial brand visibility and authority.How does blogging improve SEO?Blogging expands your website's sitemap, creating more opportunities for indexing. It allows for strategic keyword research implementation, internal/external linking, and building off-page SEO through backlinks.What is the ideal length and structure for a blog post?Aim for a 5-minute read, which is about 600-2,500 words. Structure it with a clear hierarchy of H1, H2, and H3 tags, and keep paragraphs concise (1-3 sentences).How can I use blogging for my social business?Use your blog as a central hub for your content marketing. Repurpose social media posts into detailed articles, embed videos and social feeds, and use your blog content to fuel your email marketing and ad campaigns.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    JUST Branding
    S07.EP03 - B2B Branding: The Unsexy Truth with Martin Zarian

    JUST Branding

    Play Episode Listen Later Feb 25, 2026 56:10


    B2B rebrands do not fail because of the logo. They fail because the organisation was never aligned, the board never believed in it, and the rollout was treated like a campaign instead of infrastructure. In this episode with Martin Zarian of Factory39, we unpack the uncomfortable realities of branding inside complex organisations. If you work with complex B2B organisations or aspire to operate at board level, this conversation will sharpen how you think about brand as a financial asset, not a marketing layer. No fluff. No shiny case studies. Just the operational truth of what it really takes to make B2B branding work.

    Adventures In Venueland
    Megan Loveless

    Adventures In Venueland

    Play Episode Listen Later Feb 25, 2026 48:38


    We're headed to one of the most legendary small rooms in the country to chat with this episode's guest, Megan Loveless, Talent Buyer for The Blue Room at Third Man Records – the independent record label in Nashville run by Jack White. Megan tells us all about the venue, which previously had been used for underplays, photoshoots, and special experiences, but in 2021 was rebranded as a full venue to host a wide range of events weekly. From its literal blue walls that give it its name to the lathe room that houses a 1955 Scully lathe which allows them to record select shows direct to acetate – The Blue Room is a truly unique venue. Hear what goes into curating their calendar and how Megan balances booking touring and local acts along with other types of community events. We learn about her history growing up in a small town with a love for Nirvana and Sub Pop Records which led to her attending MTSU for Music Business and internships at a small label and Third Man Records. Enjoy this fun episode filled with interesting information and career advice, discussions about live music building community, and even some band recommendations to check out. Megan Loveless: Instagram | Substack The Blue Room: Facebook | Instagram Third Man Records: Facebook | Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

    Más C*****a que Bonita
    Autoexigencia con buen branding: éxito, cansancio y la nueva ambición

    Más C*****a que Bonita

    Play Episode Listen Later Feb 25, 2026 6:45


    Hay algo extraño en cómo celebramos el cansancio: mientras más agotada estás, más “exitosa” pareces. En este episodio de reflexión hablo de la trampa de la productividad como identidad, de la autoexigencia con buen branding y de por qué la disciplina, cuando se vuelve armadura, también pesa. Aquí aterrizamos ideas como: La culpa por descansar y el mito de “si no estás haciendo, estás perdiendo”. La diferencia entre rendir (energía al servicio de algo que te expande) y rendirte (energía al servicio de algo que te derriba). Burnout, ansiedad y esa cultura que premia la velocidad y castiga la pausa. La nueva productividad: no es hacer más, es hacer con sentido, con ritmo humano, con gozo. Si hoy te estás midiendo por correos sin leer, juntas eternas o la agenda llena: este episodio es tu recordatorio de que la pausa también es progreso.

    You Got This With Alex

    If you've ever commented a word and instantly received a reply, this is exactly how it works.⚡️ Access for FREE 80+ Free Masterclasses on Marketing, Business Growth, Branding & Sales! Join my Rebel Academy to ignite your brand!Watch on Alexflix https://www.alexhouseofsocial.com/freerebelacademySearch anywhere you find podcasts!

    Dental Leaders Podcast
    #331 The Minefield — Nasser Syed & Chez Bright

    Dental Leaders Podcast

    Play Episode Listen Later Feb 25, 2026 87:56


    Nasser Syed is a man who doesn't really do stillness. With a background in oral surgery and conscious sedation, he's pivoted from five clinical days a week to running a growing group of practices, training dentists, and launching a brand new facility hire venture aimed at super associates who'd rather focus on their dentistry than deal with the headaches of practice ownership. Joining him is Chez Bright, his PA and right-hand collaborator, who offers a candid view of what it's actually like to work alongside someone whose brain, in her words, is "a minefield." Payman talks with them both about building teams, backing yourself, and knowing when to say no — plus the early clinical mistake that still sits with Nasser decades later and the personal losses that have shaped his faith and his drive.In This Episode00:01:00 — Practice ownership00:05:20 — Developing associates00:09:00 — Picking a lane00:16:00 — Meeting Chez Bright00:17:45 — Running projects00:24:30 — AI and the future of dentistry00:31:10 — Manchester Sedation Course00:37:45 — HireADentalSurgery.com00:52:20 — Branding and virality00:57:15 — Blackbox thinking01:04:15 — Clinical communication01:13:00 — Lowest point01:15:20 — Faith and loss01:22:25 — Memorable lecture01:25:00 — Fantasy dinner partyAbout Nasser SyedNasser Syed is a Liverpool-born dentist with a background in oral surgery and conscious IV sedation, currently working across a growing group of practices in the North West. He founded the Manchester Sedation Course in 2015 — SDC-accredited and open to both beginners and more experienced clinicians — and now runs it alongside his clinical and business commitments. His latest project is HireADentalSurgery.com, a dedicated facility hire model in Hale, Cheshire, offering super associates the equipment and flexibility to treat their own patients without the overheads of practice ownership.

    The Curious Wire
    #145: Dr. Peter Linneman - Principal of Linneman Associates

    The Curious Wire

    Play Episode Listen Later Feb 25, 2026 35:17


    Send a textThis episode is sponsored by Explore Pro by ApartmentIQThe all-in-one multifamily research platform combining industry-leading, daily unit-level data with critical datasets like transactions and demographic insights—giving you a 60-day edge over outdated tools.Dr. Peter Linneman, Principal of Linneman Associates returns to the podcast. In this episodes we discuss  opportunities in multifamily investing. I'm Moshe Crane.  Connect with me on LinkedIn. My day job is the VP of Branding and Strategic Initiatives at Sage Ventures. Check out my newsletter Curious Deal.Sage Ventures is a commercial real estate firm based in Baltimore, MD. The company buys and operates multifamily rental properties. We now have a portfolio of self-storage and office deals. The company also builds and develops homes that we sell.

    The Inspiration Place
    397: The 5 Worst Artist Branding Mistakes

    The Inspiration Place

    Play Episode Listen Later Feb 24, 2026 33:30


    Clarity in your branding can quietly change everything about how collectors experience your art. You are already doing the hard part by creating meaningful work and showing up for it, and that effort matters more than you think. Sometimes when collectors hesitate, it is not about talent or worth but about the signals surrounding the art. Branding is simply how you help someone understand that your work belongs in their life. When your message feels aligned, consistent, and confident, buyers feel steady too. This conversation gently unpacks how to shift your signals so your art feels clear, recognizable, and easy to say yes to.

    The Maximum Lawyer Podcast
    Why the Future Law Firm Might Need Fewer People

    The Maximum Lawyer Podcast

    Play Episode Listen Later Feb 24, 2026 31:06


    Watch the YouTube version of this episode HEREAre you a law firm owner who is thinking about integrating AI into your firm? In this episode of the Center Stage Podcast, host Danny Decker welcomes back Tyson Mutrux, founder of a thriving St. Louis personal injury law firm and host of podcast, Maximum Lawyer. Tyson shares updates on his firm's growth, practical AI integration, and the challenges and opportunities AI brings to the legal industry.  Tyson shares his approach to AI and automation within his law firm and how others can integrate it into theirs. To get started with using AI, it is best to tackle the low hanging fruit tasks as ways to ease into it. This could be tasks like scheduling meetings for clients. If you can show your team where the improvements are in your systems, it is easier to get them on board to adopting an AI tool. From there, you can move on to larger and more complicated systems.There is a double-edged sword that AI brings that law firm owners need to realize. Although AI has increased productivity and accuracy for completing all sorts of tasks in the legal field, the problem arises where tools like ChatGPT are allowing clients to do some of the work that lawyers would normally charge for. One example for business law and estate planning is document drafting, which clients are using ChatGPT to do instead of paying a lawyer to do it. This is something lawyers need to think about when integrating AI into their practices. Think about what aspects of law could benefit from AI but will still bring you clients and make you money.Listen in to learn more!3:34 - Approach to AI & Automation8:34 - AI's Double-Edged Sword in Legal Industry14:33 - Performance Optimization & Mindset22:20 - Vendor Review Service26:16 - Maximum Lawyer Community OverviewConnect with Danny:Website  Linkedin X Youtube Tune in to today's episode and checkout the full show notes here. 

    She Believed She Could Podcast
    Aveline Magazine: Building a Mentorship Movement with Aleks and Michele Arwood

    She Believed She Could Podcast

    Play Episode Listen Later Feb 24, 2026 38:09


    Allison Walsh sits down with Michele and Aleks Arwood, a mother-daughter duo and the co-founders of Aveline, a magazine, podcast, and learning community created for young women in their season of becoming. Aleks, a journalist and editor, shares what it really looks like to start before you feel ready, how she learned to “put fear in timeout,” and why storytelling can become a roadmap for women who feel stuck in comparison. Michele brings nearly 30 years of experience in branding, marketing, and creative leadership, and together they unpack what mentorship can look like across generations. You'll hear practical lessons on launching a big idea, building a community around your mission, learning to delegate early, and why asking for a mentor might be the boldest next step you can take.   Connect with Aleks and Michele: Aleks Arwood: @aleks.arwood Michele Arwood: @michelearwood Aveline Magazine Instagram: @avelinemagazine Aveline Magazine Website: avelinemagazine.com   Connect with Allison: Instagram → @allisonwalsh Work with Allison: Ready to turn your story into a service-driven brand that opens doors and expands your impact? 

    Money Skills For Therapists
    201: Building a Sellable Therapy Practice: Money, Mindset, and Options

    Money Skills For Therapists

    Play Episode Listen Later Feb 24, 2026 32:19 Transcription Available


    For many private therapy practices, the end-of-the-road often looks like quietly closing the door, but it can be quite exciting to entertain the idea of selling your practice one day.In this episode, registered psychotherapist Liane Wood and I gently challenge you to explore what it actually means to build a sellable therapy practice—not because you should sell someday, but because thinking this way creates more freedom, sustainability, and financial clarity right now in your personal and professional life.We discuss the emotional blocks therapists face around identity and money, the practical systems that make a business transferable, and how shifting into a CEO mindset can turn your practice into a true asset rather than a job you can never leave.“You can be a compassionate, heart-centered therapist and a strategic practice owner at the same time.” — Liane WoodThe idea of selling a private practice can bring up feelings of grief, guilt, or fear for many therapists—especially when the business feels deeply personal. And if that's the case for you, I encourage you to tune into this episode to learn how separating who you are from what you own allows your practice to become more profitable, less stressful, and more profitable and resilient.From Therapist Identity to Business Asset: Key Conversations from This Episode Even if you're years away from selling your practice, or it's not even on your radar, making these shifts now creates options for your future: stepping back, delegating, taking real time off, or eventually passing your legacy on to someone aligned.(00:04:57) Therapist Identity vs. Business Ownership(00:07:37) Emotional Resistance to Selling or Stepping Away(00:14:58) What Actually Makes a Therapy Practice Attractive to Buyers(00:16:17) Why Systems, Branding, and Diversification Matter(00:24:18) How CEO-level Money Habits Change EverythingWhy Making Your Practice Sellable Changes Everything (Even If You Never Sell) One of my favorite takeaways from this conversation is this: building a sellable practice isn't about exiting—it's about creating options. When your business has clean finances, clear systems, diversified revenue, and a brand that isn't dependent on you alone, everything feels lighter. You're no longer trapped inside your own practice. Instead, you're running a business that can support you, your clients, and potentially future owners long after you choose to reduce your personal hours or take a step back.Practical Takeaways for Therapists Thinking About the Long Game You are a business owner who practices therapy inside a container you've built. You are not the container itself.Track numbers regularly, separate personal and business finances, and pay yourself intentionally.Diversifying your income through group therapy, supervision, digital products, or associate teams increases the business's sustainability and transferability.Implementing systems that include SOPs, clear workflows, and organizational branding ensures anyone can step into a role.A sellable practice gives you freedom—whether you sell, step back, or keep running the business forever.Building a practice that can be sold doesn't mean you're planning to leave—it means you're honoring your future self. My hope is that this episode helps you see your work not just as meaningful, but also as valuable in a way that supports longevity, choice, and peace of mind.Ready to...

    Hustle Inspires Hustle
    Book Review: The 22 Immutable Laws of Branding - #203

    Hustle Inspires Hustle

    Play Episode Listen Later Feb 24, 2026 6:34


    In this solo episode, Alex Quin breaks down key lessons from The 22 Immutable Laws of Branding, a marketing classic written by father-daughter duo Al and Laura Ries. Drawing from decades of consulting experience, the authors argue that brands don't win by doing more — they win by standing for something specific and defending it consistently.Alex walks through the most impactful laws from the book and connects them directly to modern business strategy, helping entrepreneurs rethink focus, perception, and long-term brand strength.Episode Outline:[00:00] Introduction to the book and authors Al & Laura Ries[00:45] Law of Singularity – Why being one thing wins[01:30] Branding Replaces Selling – Preselling the customer[02:10] Expansion vs. Focus – Why brands weaken[03:00] Contraction Creates Dominance – Narrow to lead[03:45] Publicity Before Advertising – Position before promotion[04:30] Owning a Word – Mental real estate in the consumer's mind[05:15] Credentials Over Claims & Perception of Quality[06:00] The Power of a Name + Final Takeaway[06:20] Call to Action & Episode CloseWisdom Nuggets:Clarity Creates Pricing Power: If customers clearly understand what makes you different, you earn the right to charge more. Confusion leads to comparison — and comparison leads to price competition.Focus Is a Competitive Advantage: Trying to serve everyone weakens your position. Narrowing your offer strengthens your authority.Position Before Promotion: Advertising amplifies what already exists. Without a strong position, promotion becomes expensive noise.Meaning Over Volume: More products don't equal more brand power. The brands that last defend their original idea.Perception Precedes Experience: Customers decide what something is worth before they use it. Branding shapes that decision long before purchase.Power Quotes“What allows your brand to charge more?" - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Talking Marketing
    Episode 60: Experience-Driven Branding in a Digital World

    Talking Marketing

    Play Episode Listen Later Feb 24, 2026 42:12


    Hello! Welcome to Episode 60: Experience-Driven Branding in a Digital World. In this episode, Lana and Aishwarya sit down with Magic Promotions founder Sue Wei. Most brands underestimate gifting. In reality, it's one of the most underutilized tools in the brand-building arsenal. In this episode, Sue shares her journey from hospitality to leading Magic Promotions - a global partner helping organizations create meaningful relationships through strategic business gifting and experiential marketing across markets. We would also like to extend our sincere gratitude to our Platinum Sponsors, Brick Marketing, for their generous support.  Your partnership is truly appreciated and instrumental to our success! For more information, click here.  

    The Creative Voyage Podcast
    On Leadership, Longevity and Building HEY with Verónica Fuerte (E33)

    The Creative Voyage Podcast

    Play Episode Listen Later Feb 24, 2026 48:46


    Verónica Fuerte is a designer, speaker and lecturer based in Barcelona, and the founder and creative directress of Hey, an independent design studio established in 2007. For over 18 years, she has been building bold, vibrant and strategic design systems that help brands, institutions and cultural organizations connect with people. Alongside her studio work, Verónica serves as a Board Member at Canva, is a member of AGI (Alliance Graphique Internationale), and a Board Member of the Art Directors Club in New York. Beyond client work, Hey functions as a platform to share design with the world—from Women at Work, the podcast and community Verónica founded to amplify women's voices in creativity, to Hey Shop, a curated space for objects, prints and ideas that reflect their distinctive approach to design. Explore more https://creative.voyage/

    Cowgirls with Cameras
    Build a Brand That Feels Natural (Not Forced) | Photography Marketing That Actually Works

    Cowgirls with Cameras

    Play Episode Listen Later Feb 24, 2026 23:04 Transcription Available


    Branding doesn't have to feel like putting on a costume. In this episode of Cowgirls with Cameras, we talk about how to build a brand that feels natural instead of forced and why the most magnetic marketing is often the simplest: showing up as a real human with clear values.Kim breaks down the marketing language you actually need (brand, niche, target market, income streams) so you can make smarter choices without getting trapped by “expert” rules.Cara dives into the idea that you are the brand and why people are choosing humans over perfectly polished businesses. We talk about what it means to be personal without oversharing, how boundaries create trust, and why being “not for everyone” is a feature, not a failure.Phyllis brings the power of diversification, how a brand can expand without losing identity, and why multiple income streams can create creative and financial stability.Also: a little Groundhog Day chaos and some very honest talk about rebranding, AI, and staying recognizable in a noisy world.➡️ Learn about upcoming events + workshops: CowgirlsWithCameras.com➡️ Join the private community: CowgirlsWithCameras.community➡️ Follow us on Instagram, TikTok, and Facebook: @CowgirlsWithCameras

    BakerHosts
    AD Nauseam: Name Games – When Branding Becomes a Claim

    BakerHosts

    Play Episode Listen Later Feb 24, 2026 18:41


    On today's episode of AD Nauseam, Amy and Daniel explain when trade names can be treated as advertising claims and challenged as misleading, focusing on how the FTC and NAD handle expressly false versus implied claims. They highlight key cases, especially in health and wellness, and offer practical guidance on when bold or hyperbolic names are allowed and when a name change may be required.Questions & Comments: amudge@bakerlaw.com or dkaufman@bakerlaw.com

    Lume Plotters
    “Excellence” Chronometer Certified?

    Lume Plotters

    Play Episode Listen Later Feb 24, 2026 69:19


    Summary:In this week's conversation, we discuss various watch-related topics, including personal experiences, recent trips, and the latest releases from brands like Casio, Rolex, and Grand Seiko. We delve into the intricacies of watch certifications, collaborations, and the challenges faced by brands like Swatch Group. The discussion also touches on auction insights and rumors surrounding Rolex discontinuations, providing a comprehensive overview of the current watch landscape.Timestamps:00:00 Introduction and Watch Talk03:00 Exploring Watch Brands and Experiences06:00 Diving into G-Shock and Casio Watches08:59 The Appeal of the Rolex Explorer11:58 Limited Editions and Collaborations in Watchmaking15:03 Comparing New Releases and Innovations20:19 The Importance of the First 15 Minutes21:41 Design Changes in the Green 15 Watch23:03 Branding and Quality of Christopher Ward Watches24:59 Pricing and Value of Limited Edition Watches26:16 Return Policies and Movement Guarantees28:32 Custom Features of the SW 300 Movement30:19 Collaboration Insights: Adrian Barker and Christopher Ward32:10 Introduction of Excellence Chronometer Certification36:12 Comparing COSC and Excellence Standards40:05 Magnetic Resistance and Household Appliances43:01 The Evolution of Quartz Movements46:55 Swatch Group's Corporate Challenges51:02 Brand Identity and Market Positioning56:58 The Future of Iconic Watch Models01:01:13 Auction Insights and Limited EditionsGive us a follow, and feel free to reach out to us on Instagram: @lumeplottersOr… leave us an audio comment using the link below, and we may just play it in an upcoming episode: https://www.speakpipe.com/lumeplotters

    The Color Authority™
    S7E02 Beyond Trend Stuffification with Louise Byg Kongsholm

    The Color Authority™

    Play Episode Listen Later Feb 24, 2026 43:50 Transcription Available


    Louise Byg Kongsholm explains in this episode that companies must navigate "trend stuffification" by distinguishing between short-term noise and long-term strategic patterns that address fundamental human needs. She advocates for life stage segmentation over traditional demographics and warns that AI should be treated as a tool rather than a business strategy to protect the essential human "creative spark". Louise Byg Kongsholm is CEO of pej gruppen – scandinavian trend institute, a company with more than 50 years of experience in decoding trends and making them actionable for Scandinavian companies.She works as a trend researcher, author, speaker and advisor across Scandinavia. She is also editor-in-chief of three professional magazines and has written several books on topics such as trend sociology, the future of retail, life stage segmentation and creativity. She is known for translating complex societal and cultural shifts into clear strategic insight.Her work centres on zeitgeist analysis, megatrends and consumer behaviour, with a strong focus on how uncertainty, values and cultural change shape markets and everyday decision-making. Rather than treating trends as isolated phenomena, she analyses patterns, signals and underlying drivers. From this perspective, colour is not a discipline in itself, but a visible expression of deeper cultural moods and collective states of mind.Support the showThank you for listening! Follow us through our website or social media!https://www.thecolorauthority.com/podcasthttps://www.instagram.com/the_color_authority_/https://www.linkedin.com/company/78120219/admin/

    Stronger Sales Teams with Ben Wright
    E183: Sales Leadership & the Coca-Cola Effect: How Emotional Branding Drives Growth in Trade & Construction

    Stronger Sales Teams with Ben Wright

    Play Episode Listen Later Feb 24, 2026 7:25


    What if your business could create the same kind of emotional loyalty as Coca-Cola — not just selling a product, but an experience your customers love?Coca-Cola isn't just a drink — it's a global icon. Unlike generic beverages like water, tea, or coffee, it's a brand that people feel connected to. That emotional connection drives loyalty, repeat business, and influence. For leaders and small business owners, the lesson is clear: creating an emotional experience for your customers can set you apart in crowded markets and help your sales outperform the competition.In this episode, you'll learn how to:Transform your product or service into an emotional experience your customers rememberBuild brand loyalty that gives you a competitive edge over others in your marketIdentify what your business already does exceptionally well and amplify it to create stronger customer connectionsPress play now to discover how to turn your brand into an unforgettable experience that drives loyalty, sales, and lasting customer relationships.New episodes every Monday, Wednesday and Friday.Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your SalesTo see how we've helped business grow their sales: Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

    Taking Flight
    Life Isn't Linear: How to Trust Your Own Timing

    Taking Flight

    Play Episode Listen Later Feb 24, 2026 20:31


    If you ask Megan Holly, we were taught that life moves in a straight line, but in hindsight, it really doesn't. In this episode of the Magic Made Podcast, Megan unpacks the pressure of “linear growth” and the exhaustion that comes from believing you should always be improving, producing, or pushing forward.This is a permission-slip episode for anyone who feels behind, stuck, or like their progress should look like a clean staircase instead of a messy, beautiful human rhythm. Megan talks hustle culture, burnout signs (especially when rest makes you feel “unworthy”), and why ease is not laziness, it's wisdom.You'll explore how growth actually works: in cycles, seasons, and spirals. And how self-trust (not self-criticism) is the bridge that helps you move forward without crushing yourself in the process.In this episode, we talk about:Why “constant forward progress” is exhaustingHow hustle culture messes with your worthThe truth: growth ebbs, flows, and circles backWhy stillness and different approaches are not stagnationReplacing urgency with ease (especially for recovering perfectionists)Building self-trust so your goals feel lighterA question to ground you: Where are you rushing yourself unnecessarily?✨ Reflection prompt:What brings you ease, and how can you do more of it on purpose?If you've spotted any “magic” lately, sunbeams, rainbows, light through the trees, tag Megan and share it. And if you're new here, subscribe/follow so you can hang out weekly with Megan (and Leroy, obviously).If this resonated, please subscribe for weekly confidence coaching and creative branding energy (& hit the

    iGaming Daily
    Ep 718: 2026 SEO Survival Guide: Branding, AI & Beating Negative SEO in iGaming

    iGaming Daily

    Play Episode Listen Later Feb 24, 2026 24:42


    In today's episode of iGaming Daily, SEO Expert Ivana Flynn is joined by Alina Shvartskop Kalinichenko, Head of SEO at SEOloft, as the duo discuss how iGaming operators and affiliates can future-proof their SEO strategies for 2026 after one of the most volatile years the industry has ever seen.Tune in to today's episode to find out:Why branding is your ultimate SEO shield and how a strong, unified brand identity can stabilise traffic when generic keyword rankings collapse.How to defend against negative SEO attacks from spam link floods to reputation sabotage, and what backlink hygiene really looks like in 2026.The truth about White Hat vs Black Hat SEO and why you should study manipulative tactics without relying on them.How to implement agile SEO sprints by building long-term vision while executing in fast, adaptable 1-3 month cycles.How to prepare for AI-driven search including practical tactics to optimize for AI overviews, LLM citations, and third-party brand signals.Host: Ivana FlynnGuest: Alina Shvartskop KalinichenkoProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

    Mi Disquera
    Perseguir streams en Spotify está saboteando tu carrera

    Mi Disquera

    Play Episode Listen Later Feb 24, 2026 12:58


    La obsesión por los streams de Spotify se ha convertido en una de las trampas más peligrosas para los artistas, que perseguen estas métricas a costa en vez de desarrollar lo que realmente puede sostener una carrera a largo plazo.Vamos a revisar por qué puedes estar pagando un precio muy alto pensando que estás impulsando tu carrera.00:00 Intro02:38 La legitimidad comprada05:07 El riesgo real de pederlo todo07:36 La encrucijada moral08:49 La devaluación de la música10:46 El verdadero costo: lo que estás dejando de hacerTRABAJA CON NOSOTROS

    The GaryVee Audio Experience
    The #1 Difference Between Sales and Branding

    The GaryVee Audio Experience

    Play Episode Listen Later Feb 23, 2026 3:41


    In this episode, I discuss the difference between short-term sales tactics and long-term branding strategy. I share the marketing move I'd make immediately if I bought the New York Jets and answer a question about what motivates me to stick with projects like Wine Library without immediate growth. I also talk about the things I can control as an entrepreneur versus the things I can't and give my take on whether 24/7 community management is a worthwhile investment. You'll learn about:The first thing I'd do if I bought the New York JetsMy holistic purpose and professional visionWhy I don't get crippled by the performance of one projectHow to ignore government interference and external factorsThe value of one-on-one marketing and community management

    Bad Friends
    Caveman ADHD

    Bad Friends

    Play Episode Listen Later Feb 23, 2026 70:29


    Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: Kachava, Warby Parker & Talkspace • Kachava: Stick with your wellness goals. Go to https://kachava.com and use code BADFRIENDS for 15% off. • Warby Parker: Our listeners get 15% off plus free shipping when they buy two or more pairs of prescription glasses at https://warbyparker.com/BADFRIENDS using our link helps support the show. #WarbyParker #ad • Quince: Go to https://quince.com/BADFRIENDS for free shipping on your order and 365-day returns. • Talkspace: As a listener of this podcast, you'll get $80 off of your first month with Talkspace when you go to https://Talkspace.com/badfriends and enter promo code SPACE80. YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com 0:00 Bubbles the Monkey 5:00 Catherine O'Hara 8:45 Redacted Files 13:00 Caveman ADHD 23:00 Hobbit Door 27:00 Rickety Train 34:30 Jimmy Au's For Men 5'8 & Under 37:30 David Spade & Goat Premiere 43:00 Down to Earth 47:00 Alone in VR 53:00 Macho Man 57:00 Walking Bobby Down the Aisle 1:02:50 A Moment to Talk About the Lord More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7equis Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

    Voices from The Bench
    413: Jay Collins: The Art of Aggressive Calming Sales for a Dental Lab

    Voices from The Bench

    Play Episode Listen Later Feb 23, 2026 71:54


    Hey Voices from the Bench community! Jessica Love here, sending a shoutout from Utah! If you're passionate about creating natural, beautiful smiles—but want to simplify your workflow without sacrificing aesthetics—this is for you. I'm honored to be part of Ivoclar's development team introducing a powerful new stain and glaze system featuring Structure Paste, IPS e.max Ceram Art. Create stunning depth and lifelike color in as little as one firing. Let's continue to innovate, simplify, and create meaningful change—one smile at a time. Elvis actually made it down to the exhibition halls this year — and hyperDENT from FOLLOW-ME! Technology was everywhere. Booth after booth, people were talking milling strategies, templates, and workflows. It felt like a full-on CAM takeover. Their Milling Roadmap scavenger hunt had attendees bouncing between Axsys, Imagine, D.O.F., and Roland collecting stamps like responsible adults… Responsible adults chasing a bright orange folding electric hyperDENT scooter. That's what we love about the FOLLOW-ME! team — world-class CAM engineers talking microns and validation protocols one minute, then ripping around Lab Day the next. Serious about precision. Not too serious about themselves. Big shoutout for bringing the brains — and the electric horsepower. Come see and talk to Elvis and Barb at all these amazing shows in 2026* Dental Lab Association of Texas Meeting in Dallas Apr 9-11 https://members.dlat.org/ exocad Insights in Mallorca, Spain Apr 30 - May 1 https://exocad.com/insights-2026 This week we finally get Jay Collins to stop dodging Elvis long enough to sit down and share one of the wildest journeys in dental lab history. From a family split between union steamfitters and dental technicians in Philadelphia to surviving “The Great Brotherly Lab War,” Jay's story is packed with grit, loyalty, and a whole lot of Irish Catholic chaos. What started with an uncle drafted into dental technology during Vietnam eventually turned into a multi-generation lab legacy—and Jay swearing he'd never get into teeth… only to build a powerhouse anyway. After the 2008 crash wiped out his construction business, Jay bet everything on selling outsourced restorations door-to-door, sleeping in his car, showering at the gym, and cold-calling hundreds of offices a week. What followed was the development of his unapologetically bold, psychologically savvy sales approach—what he calls being “aggressively calm.” From pushing doctors to “no,” to matching their energy toe-to-toe, to walking into offices as “the lab” and walking out with cases in hand, Jay breaks down the mindset shift most lab owners desperately need: sales isn't optional, and it definitely isn't accidental. Now leading multiple lab locations under the brilliantly simple name thedentallab.net, Jay shares hard truths about growth, mergers, firing abusive clients, and why cutting your sales department in tough times is the worst move you can make. If you've ever struggled with prospecting, scaling, or standing your ground with doctors, this episode is packed with practical strategies, hilarious role-playing, and a reminder that confidence—backed by accountability—wins every time. At Canadian Dental Labs, Icortica has become a cornerstone of how we operate—giving us at-a-glance visibility into performance, helping us focus our efforts, spot opportunities early, and solve problems before they grow. It takes the guesswork out of decision-making and shows us what to do next. Plus, the Icortica team is incredibly responsive and feels like a true partner in our success. If you're serious about growing your business and understanding your customers better, Icortica can get you there. Learn more at icortica.com/voices — Icortica, helping dental labs grow. Join us at exocad Insights 2026, happening April 30–May 1, 2026, on the stunning island of Mallorca, Spain. This two-day event features powerhouse keynotes, hands-on workshops, live software demos, and top-tier industry showcases—all in one unforgettable setting. Barb and Elvis will be on site bringing you exclusive interviews, plus don't miss the Women in Dentistry Lunch, celebrating career growth, wellbeing, and the real stories shaping our profession. And of course, cap it all off with the legendary exoGlam Night under the stars. Tickets are limited. Visit exocad.com/insights-2026 and use code VFTBPalma15 for 15% off.Special Guest: Jay Collins.

    The Scoop With Erica Krupin
    Ep 191. Stop Selling Services: How to Sell What Your Customers Actually Want

    The Scoop With Erica Krupin

    Play Episode Listen Later Feb 23, 2026 94:24


    Erica interviews professional speaker and sales trainer Jeff Joiner to discuss the intersection of personal wellness, effective communication, and business growth. The conversation explores how maintaining physical, mental, and spiritual health creates a foundation for professional success and resilience against burnout. Joiner shares his journey from being a struggling salesman to a top performer by shifting his focus from selling a commodity to providing genuine hospitality and building trust. They emphasize that small business owners, particularly in the service industry, can differentiate themselves by moving beyond simple tasks to create meaningful connections and "raving fan" customers.  Comments and Questions are welcome.   Send to: thescooppodcast22@gmail.com

    Brand Design Masters Podcast
    Unlocking Your Potential as a Creative Professional

    Brand Design Masters Podcast

    Play Episode Listen Later Feb 23, 2026 43:03


    Links Mentioned:BONFIRE Mastermind group: https://philipvandusen.com/bonfirePersonal Brand Wheel: https://philipvandusen.com/pbwBrand Positioning Statement Tool: https://philipvandusen.com/brand-positioning-statement-optinIn this episode of Brand Design Masters, I break down what's really holding creative professionals back and how to move forward with clarity and confidence.If you're a designer, creative director, freelancer, or agency owner who feels stuck, under-leveraged, or uncertain about your next move, this conversation is for you. I unpack the five most common barriers that limit growth in creative careers and the five key unlocks that can accelerate your progress.Drawing from my own career journey, including layoffs, burnout, career pivots, entrepreneurship, and building a personal brand from scratch, I share practical strategies you can use to regain momentum and unlock your full professional potential .What You'll Learn1. The Skillset Barrier How limited or outdated skills can stall your growth, and why continued professional development is essential in the age of AI and rapid industry change .2. When Your Network Isn't Working Why 60% of new clients for creative professionals come from referrals and network connections and how to fix a referral pipeline that isn't producing .3. The Confidence Gap The space between knowing what to do and actually doing it. I discuss decision paralysis, accountability, and how to build momentum through structured goal-setting .4. Limiting Beliefs and Imposter Syndrome Why creatives are especially vulnerable to self-doubt and how proximity to the right peer group can radically shift your mindset .5. Feeling Powerless in a Changing Industry From AI disruption to commoditization and ageism, I talk about how building a strong personal brand restores agency and visibility in your career .Key ThemesCreative career developmentProfessional growth strategiesPersonal branding for designersOvercoming imposter syndromeBuilding a referral networkAccountability and SMART goalsMastermind groups and peer supportCreative entrepreneurshipCreative careers are not linear. They are evolving, competitive, and increasingly influenced by technology and globalization. But the biggest unlock is not a tool, a tactic, or even a platform. It's the people you surround yourself with and the systems you build around your own development .If you're ready to stop spinning and start unlocking real momentum in your creative business or career, this episode gives you a practical roadmap to do exactly that.If you found this valuable, subscribe to Brand Design Masters, leave a review, and share this episode with another creative professional who needs to hear it.WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Community for Creative Proshttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeYOUTUBEhttps://www.youtube.com/philipvandusenBRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL: All-in-One CRMhttps://www.gohighlevel.com/philipvandusenTUBEBUDDY: The best YouTube pluginhttps://www.tubebuddy.com/philipvandusen____________________________Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    Architectette
    (Replay) 034: Aya Shlachter and Jing Lauengco: AEC Entrepreneurship and Branding through Storytelling

    Architectette

    Play Episode Listen Later Feb 23, 2026 56:33


    Replay!On today's episode of Architectette we welcome a dynamic duo! Aya Shlachter and Jing Lauengco are two outstanding women who connected over their mutual tenacity for entrepreneurship, design, and storytelling. Both women are business owners, entrepreneurs, and podcasters. Aya Shlachter is the CEO and founder of MGS Global Group, a company that accelerates growth for architecture and design firms worldwide by providing architectural support and staffing services internationally. Her team provides Revit, ArchiCAD, AutoCAD, and 3D Visualization services to architects and interior designers. Aya is a keynote speaker and the host of the Architect My Business Podcast – a business growth podcast for architects. Jing Lauengco is an award-winning Brand and Business Strategist and Producer and Host of NEXT THING WITH JING, a podcast exploring next chapters in the new now. Jing teaches modern entrepreneurs how to connect, convert, and engage using signature storytelling and brand building to drive growth. We talk about: - How Aya and Jing came to be friends and collaborators through their local entrepreneur community and how it has impacted their personal and professional lives.- We talk about the challenges, uncertainties, and pivots of being serial founders and how each woman has built their own architecture and design industry businesses and have grown through each success, failure, or experiment.- The power of storytelling: how understanding your story and being able to convey it to others can enrich your ability to connect, market, and grow.- We also talk about their experiences as podcast hosts: favorite topics, guests, rebranding, and community building.>>>Connect with Architectette:- Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.architectette.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Learn more)- Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @architectette⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (See more)- Newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.architectette.com/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Behind the Scenes Content)- LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Architectette Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Page and/or⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Caitlin Brady⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>>>Support Architectette:- Leave us a rating and review!>>>Music by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ AlexGrohl⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Pixabay⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    Le Podcast du Marketing
    [Best Episode] Segmentation : le modèle Uber Advertising avec Grégory Blay-Desforges - Episode 248 - on parle comportement et de timing

    Le Podcast du Marketing

    Play Episode Listen Later Feb 23, 2026 45:03


    Et si on segmentait notre cible autrement qu'avec une simple description? Et si on mettait le comportement et le moment au cœur du sujet? Avec cet épisode je vous propose de revoir totalement votre façon de segmenter, et vous allez voir que ça en vaut la peine.Pour nous en parler, j'ai invité Grégory Blay-Desforges le Directeur d'Uber Advertising.Pour en savoir plus sur Grégory, vous pouvez le suivre sur LinkedIn. Autres épisodes qui pourraient vous plaire : *La stratégie d'Heineken expliquée par son Directeur Marketing Antoine SusiniC'est quoi le job d'un CEO ? avec Franck Denglos le PDG d'Adidas Italie---------------

    Sports Management Podcast
    #234 The NIL Revolution: Why Athlete Branding & Identity Will Define the Future of College Sports | Stephen Bienko

    Sports Management Podcast

    Play Episode Listen Later Feb 23, 2026 45:41


    Welcome to episode 234 of Sports Management Podcast. College sports has changed forever. NIL is here, brands are everywhere, and student athletes are now entrepreneurs whether they like it or not. But are they actually prepared? Today I'm joined by Stephen Bienko, co-founder of 42U, former dual-sport athlete and life coach. We dive into: NIL Athlete identity Branding Why passion alone won't prepare athletes for life after sport. And much more!  SPONSOR: Listeners of the Sports Management Podcast get an exclusive 20% off on SportsPro+ with the code SMPOD20. All you need to do is head to sportspro.com/membership and start exploring today. 00:00 Intro 00:28 What 42U Is Building in the NIL Era 02:03 Transferable Skills Beyond "Hardworking Athlete" 05:16 Athlete Identity & Overthinking Performance 08:45 NIL Should Have Existed Years Ago 10:35 Soft Skills vs Hard Skills in the AI Era 12:18 Why Identity Impacts Performance 14:21 Why Athletes Are Underprepared for NIL 17:37 Why Most NIL Partnerships Fail 20:33 Brand First, Deals Second 23:41 The Power of Athlete IP & Social Media 29:31 The Future of NIL and High School Athletes 32:59 Putting "Butts in Seats" Through Athlete Brands 39:44 The Decathlete Mindset in Business 49:18 Why Now Is the Best Time to Enter Sports 55:00 Outro Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com  

    You Got This With Alex

    This episode is a reminder that burnout, confusion, and self-doubt often don't come from doing too much they come from looking everywhere except forward.If you've been feeling tired, stuck, or unsure of your path this one's for you.⚡️ Access for FREE 80+ Free Masterclasses on Marketing, Business Growth, Branding & Sales! Join my Rebel Academy to ignite your brand!Watch on Alexflix https://www.alexhouseofsocial.com/freerebelacademySearch anywhere you find podcasts!

    Michigan Business Network
    Michigan Business Beat | Sam Connell, Battle Jacks, Minor League Regional Branding, Growth Strategy!

    Michigan Business Network

    Play Episode Listen Later Feb 23, 2026 6:53


    Chris Holman welcomes Sam Connell, New General Manager, Battle Creek Battle Jacks. Welcome Sam, please share some of your career leading up to being named a baseball GM last September? » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN's YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/ Home of Southwest Michigan Baseball, Building the Future From a Historic Home Battle Creek Battle Jacks Announce New Tagline and Tease Alternate Identity for 2026 Battle Creek, Mich. (January 16, 2026). The Battle Creek Battle Jacks today announced a new official tagline that will guide the organization into its next chapter, while also previewing plans for a Southwest Michigan alternate identity to be introduced during the 2026 season. As the Battle Jacks prepare to enter its fifth season since the rebrand from the “Bombers”, the announcement reflects a moment of reflection, pride, and purpose for the organization and the community it serves. Beginning in 2026, the Battle Jacks will officially carry the tagline: Battle Creek Battle Jacks. Home of Southwest Michigan Baseball. The new identity represents more than a branding update. It signals a renewed commitment to Battle Creek, recognition of the city's deep baseball roots, and a long-term vision that positions the ballpark as the gathering place for baseball fans across the entire Southwest Michigan region. “This moment is about clarity,” said Owner and President Scott Miles. “Southwest Michigan is -*the region we serve. Battle Creek is the home that defines it. Our ballpark stands on some of the most historic baseball grounds in the Midwest. Hall of Famers played here in their early years. Generations of families have come through this park. Past teams wore Southwest Michigan across their chests because Battle Creek had earned that identity.” A Home Built on History Baseball in Battle Creek did not begin with the Battle Jacks. For decades, Bailey Park and historic C.O. Brown Stadium in Battle Creek have stood among the Midwest's most important amateur baseball venues. Long before the Battle Jacks took the field, the park hosted professional baseball, championship teams, and a who's who of Michigan baseball royalty. From future Hall of Famers like Derek Jeter and John Smoltz in the earliest stages of their careers to countless unforgettable summer nights, the ballpark helped shape the baseball culture of Michigan. Families traveled from communities across Southwest Michigan to watch the game played here. Players grew up dreaming of stepping onto this field. Teams proudly represented not just a city, but an entire region. Calling Battle Creek the Home of Southwest Michigan Baseball is not a marketing slogan. It is recognition of what has already been true for generations. “This ballpark is sacred ground,” Miles said. “When you walk into Bailey Park, you feel the history. Our responsibility is to protect that legacy while building something that honors it and carries it forward.” A Natural Evolution in Year Five When the Battle Jacks rebranded in 2021, the team's original tagline, Fans Best Friend, captured the warmth, accessibility, and family-first spirit that defined the franchise's early years. That identity will continue to serve a meaningful purpose within the organization. “That foundation mattered,” said General Manager Sam Connell. “As a young organization, that identity helped us build trust and connection. It reflected who we were at that moment.” Now entering the fifth season, the organization has grown, expectations have grown, and the role the team plays in the community and across the region has grown as well.

    Advertising Specialty Institute
    Branding Together: Using Promo Products to Support Literacy Programs

    Advertising Specialty Institute

    Play Episode Listen Later Feb 23, 2026 51:15


    Christy and Brian Floriani, owners of BUKU Branded, talk about why they've chosen to devote 100% of the net profits from their distributorship to advancing literacy in America.

    HUNGRY.
    14 Guerrilla Marketing & Storytelling Strategies To Go Viral  for FREE - SULT founders

    HUNGRY.

    Play Episode Listen Later Feb 23, 2026 123:00


    This week on Hungry, the founders behind SULT — the electrolyte brand turning “unhinged luxury” into a cultural movement.From building a status-driven brand that people actually want to post on Instagram, to rewriting the rules of marketing in the age of TikTok and YouTube, this is a masterclass in modern brand-building.We get into why unpredictability creates obsession, why most brands overcomplicate business, and how SULT uses storytelling, sex appeal, humor, and world-building to stand out in a saturated wellness market.We talk Better & Wetter campaigns, Margot Robbie-style bath content, Hailey Bieber's Rhode, Vivienne Westwood fashion shows, F1 boxes, Michelin-star storytelling hooks — and why the first three seconds of your content might be everything.If you're building a brand, running a food or drink business, or trying to crack YouTube, this episode is packed with practical insight and uncomfortable truths.This isn't just about electrolytes.It's about status, culture, identity — and making something people feel part of.===========ON THE MENU===========The Wellness Culture BacklashMaking Electrolytes SexyConsistency vs Quality on SocialSocial Media Is Your CVWhat Is “Unhinged Luxury”?Unpredictability Creates ObsessionThe £15K Acoustics LessonThe Iceberg of Content CreationWhy We Can't Crack YouTubeFrom Empty Restaurant to Michelin HookThe Hardest Thing: Having a Point of ViewWhy Status Beats Shelf SpaceDo You Fit at Vivienne Westwood or F1?Why Rhode (Hailey Bieber) WinsBusiness Is Just X to YMake Brands Simple AgainThe 3-Second Attention EconomyIgnore Traditional Marketing Rules00:00 Intro00:01 Milly's Eating Disorder & Recovery00:05 Toxic Wellness & Running Culture00:09 SULT's "Not That Deep" Philosophy00:14 Netflix-ification of Brand Building00:19 Ignoring Experts & Taking Risks00:24 "Unhinged Luxury" & Storytelling00:30 Scaling in Public vs Building in Public00:34 The Whiteboard Content Strategy00:42 How to Write Viral Hooks00:46 Organic Growth vs Paid Ads00:56 The Brooklyn Beckham Story01:00 Choosing Brand Colors & Standing Out01:06 Why They Ignore Business Advice01:08 The Power of Anti-Selling01:13 Building a Tribe & Status01:15 Learning from Rhode & Anti-Trends01:17 Dealing with Copycats01:20 Embracing Chaos in Business01:22 Co-Founder Dynamics & Conflict01:28 The Simon Squibb Story01:33 Simplifying Business & Branding01:37 How the Co-Founders Met01:39 Why Launch an Electrolyte Brand?01:45 The 4 Pillars of Marketing01:53 Launching in Boots & Retail Strategy01:58 Financial Transparency & Investors  

    Apparel Success
    This is *exactly* how you're going to build your $1M clothing brand using content in 2026

    Apparel Success

    Play Episode Listen Later Feb 22, 2026 10:02


    Join the Apparel Success Mastermind (limited time price drop): https://www.skool.com/apparel-success-mastermindSponsored by Design.com — create designs faster: https://www.design.com/rob88I'm going to give you the most in-depth strategy session on how to do content marketing for your clothing brand in 2026 — and why most clothing brands never get sales from TikTok, Instagram Reels, or YouTube Shorts.After generating millions of views across TikTok, YouTube, and Instagram, doing $1M+ in online sales, and working with 500+ clothing brands one-on-one, I can tell you this: most clothing brands post the same “lookbook / product promo” content over and over… and then wonder why they're stuck at a couple hundred views and zero sales.In this video, I'm breaking down the exact process to make content work (using the scientific method + experimentation), how to find a repeatable content formula, and what's actually working right now in 2026: authenticity, parasocial connection, and relatable content that people want to share.If you're building a clothing brand, streetwear brand, apparel business, or ecommerce brand, this will show you how to turn content into real traction — not just “posts.”

    The Maximum Lawyer Podcast
    The IKEA Effect Every Law Firm Should Be Using

    The Maximum Lawyer Podcast

    Play Episode Listen Later Feb 21, 2026 24:57


    Watch the YouTube version of this episode HEREAre you looking for some advice on how to achieve fulfillment in your life? In this episode of Maximum Lawyer Live, Tyson reflects on personal and professional fulfillment, using a recent home renovation as a metaphor for job satisfaction. Drawing from psychological theories like Self-Determination Theory, the IKEA Effect, and Flow, the episode explores how competence, autonomy, and relatedness drive motivation. Tyson shares some insights about personal and professional fulfillment and the 3 things you need to master to become successful in both realms. Autonomy is important to fulfillment because it's about controlling how or what you do. Then there is competence and the belief that you have the ability to do something. Last is relatedness and if what you are doing resonates or relates to people and their life. If you are able to master these 3 things, you will be successful in whatever you do. The control over your work, the competence you have and the reliability is what people are drawn to.Lifelong fulfillment is all about continuous growth and learning. If you have the desire to learn and grow every day of your life, you will never be stagnant or in one place. You will be able to move forward and evolve not only in your professional life, but in your personal life. Putting golden handcuffs on can really hold you back from achieving whatever you want. So, it is important to allow yourself to move forward each and every day!Listen in to learn more!3:22 Personal Fulfillment and Career Reflection10:04 Communicating Value to Clients14:04 Flow Theory: Achieving Fulfillment at Work 19:20 Respect and Equality in the Workplace24:01 Continuous Growth and Lifelong Learning Tune in to today's episode and checkout the full show notes here. 

    Cultivating H.E.R. Space: Uplifting Conversations for the Black Woman
    S29E8: Moving into a Healthier Life with Koya Webb

    Cultivating H.E.R. Space: Uplifting Conversations for the Black Woman

    Play Episode Listen Later Feb 20, 2026 51:07 Transcription Available


    Hey lady! This week we welcome Koya Webb, a globally recognized thought leader, transformational speaker, holistic wellbeing expert, and longevity specialist. She’s known for her groundbreaking Lifestyle Design Method and joins Dr. Dom and Terri for a soul-nourishing conversation about the power we have within us to flourish during this season in our lives. Koya drops truth bombs about some of the environmental factors that have aided to the psychological and spiritual warfare we’ve been assaulted with the last five years. We have been moving through seismic change since the pandemic, collectively and on an individual level, and its true – the body keeps the score. The good news is that we can work this out of our body through intentional movement and an abundance of self-compassion. Koya shares how she came to find a movement practice that works for her and how her journey has evolved over time. Tune in for ways to help yourself understand the natural rhythms of your life and how you can use them to find a movement practice that works for you and can lower your stress levels. Lady, you are the only person who can give you the soft life you deserve. Make that first step towards the most peaceful you that can exist. Tap in! Quote of the Day: "Your healing is nurtured by the choices you make each day; how you nourish your body, how you speak to yourself, how you pray, and the rituals you embody when life feels heavy.” – Koya Webb We’re partnered with VB Health, a doctor-formulated supplement brand focused on sexual wellness you can trust. Featuring Drive Boost (libido support for all genders). Most users report results after 1–2 weeks of consistent use. Visit this link and use code HerSpace at checkout for 10% off: https://bit.ly/VBhealthherspace Goal Mapping Starter Guide Cultivating H.E.R. Space Sanctuary Where to find Koya Webb: Website: Koya Webb Podcast: Lifestyle Design with Koya Webb Pinterest: Get Loved Up IG: @koyawebb LinkedIn: Koya Webb YouTube: @koyawebb Resources: Dr. Dom’s Therapy Practice Get That Pitch Workshop: Turn your story and expertise into speaking gigs, media features, and collaborations, without a publicist. Visit GetThatPitch.com and Use code HERSPACE for a special listener discount. Branding with Terri Melanin and Mental Health Therapy for Black Girls Psychology Today Therapy for QPOC Therapy Fund Foundation Where to find us: Twitter: @HERspacepodcast Instagram: @herspacepodcast Facebook: @herspacepodcast Website: cultivatingherspace.comSee omnystudio.com/listener for privacy information.

    This Was The Scene Podcast
    Ep. 276: Junction 18 w/ Chris Kelley

    This Was The Scene Podcast

    Play Episode Listen Later Feb 20, 2026 70:35


    Click here for b-sides of interviews Junction 18 toured relentlessly across the U.S. and Canada alongside bands like New Found Glory, Midtown, Hot Rod Circuit, and Simple Plan, carving out a loyal following in the early 2000s scene. After appearing on the Vans Warped Tour, they signed with Fearless Records and released their debut album This Vicious Cycle in 2000, followed by additional releases including Heroes from the Future and a split with Over It. Although plans for a new album in 2005 were ultimately scrapped, their influence lingered, leading to reunions including a brief set in 2015. In 2025, the band resurfaced with the first-ever vinyl release of This Vicious Cycle and reunited for a mini-tour across Boston, New Jersey, Pennsylvania, and New York, closing the loop on a legacy that refused to stay buried. Almost playing drums in Bayside the band Boxer New Found Glory Finding their sound how the Bike logo came to be Signing to Fearless Records Simple Plan The band members getting into a fight on stage at the last show And a ton more Follow their instagram at Junction18rock Hire Ryan's band Hit Play for your wedding in Massachusetts on hitplayband.com Check out his friend's podcast called www.jimandthem.com where they are currently in a battle with Corey Feldman And his buddy's podcast on instagram leaguepodcast where they talk about comic books and it looks like some pop culture Lastly I'm opening my skills back up to graphic and video offerings to the following: Design support includes: • Branding and visual identity • Marketing and campaign design • Social, print, and digital assets  Video work includes: • Podcast video clips • Short-form content for Reels, Shorts, TikTok, and ads • Long-form edits for interviews, webinars, and YouTube • Sizzle reels and brand videos • Explainer and marketing video edits • Captioning, on-screen text, and light motion graphics If any of this lines up with something you need. Email mike@drive80.com for samples and pricing.

    Binchtopia
    Make It or Break Down w/ Allegra Chapman

    Binchtopia

    Play Episode Listen Later Feb 18, 2026 89:35


      In the final installment of Binchtopia's two-part reality TV series, Allegra returns to dissect the inner workings behind the spectacle. The girlies unpack the psychological profiling of contestants, examine why so few stars ever escape the system that made them, and consider what happens when your mental breakdown becomes public entertainment. Digressions include a medical emergency induced by Tinsley Mortimer, Mary Cosby's Mother God arc, and seeking justice for Disney adults. Check out Allegra's radio show here: https://kpiss.fm/show/reverse-library/ This episode was produced by Julia Hava and Kylie Finnigan and edited by Livi Burdette. To support the podcast on Patreon and access 50+ bonus episodes, mediasodes, and more, visit patreon.com/binchtopia and become a patron today. SOURCES  Cue the Sun! By Emily Nussbaum Everything old is new again: reality television celebrity, the Hollywood studio system, and the battle for control of one's image 'For the first time in ________ history…': microcelebrity and/as historicity in reality TV competitions How Love Island Became a TV Reality of Sex, Fame, and Sometimes Tragedy Meet the psychologist who helped cast your favorite reality TV villains and heroes  Modern Voyeurism: How the Reality TV Boom Is Affecting Our Mental Health   Reality Check: A Qualitative Study of Mental Well-Being Among Participants  Reality Television as a Model for Online Behavior: Blogging, Photo, and Video Sharing  Reality TV : audiences and popular factual television  Status Update: Celebrity, Publicity, and Branding in the Social Media Age The Dark Side of "Reality TV": Professional Ethics and the Treatment of "Reality"-Show Participants  The Evolution of Foucault's Utopic Panopticon The harsh reality of Reality TV and mental health  The Presentation Of Self In Everyday Life by Erving Goffman The Psychological Impact of Reality TV: Exploring Viewer Responses through Cognitive Appraisal Theory The Reality-TV Confessional Shaped Our Digital Lives Uncomfortable Television by Hunter Hargraves Why Aren't We Outraged by Psych Evaluations for Reality TV?.