Podcasts about Branding

Watch the YouTube version of this episode HEREAre you looking for tips on how to scale your law firm? In this episode of the Maximum Lawyer podcast, Tyson chats with Miriam Airington-Fisher, an immigration lawyer, on her journey in the legal field. Miriam shares her transition from criminal defense to immigration law, and the difficulties she faced becoming a single parent while starting her own law firm.Miriam shares some insights on the need to maintain a positive marketing approach. It is important to be consistent and not overly conservative when it comes to marketing your firm. To get the message out there to clients, you need to have a solid marketing plan that includes routine messaging and take risks to ensure clients choose you as their attorney.Growing a firm can be a tough feat, but Miriam provides tips on how to do it strategically. For Miriam, it was looking to other practice areas, like personal injury to understand their business structure and their leadership boards. Growing also includes thinking outside of the box for every part of the business, from hiring to marketing to clients. Listen in to learn more!07:47 Impact of Political Climate on Business10:38 Marketing Strategies for Immigration Law 19:56 Balancing Work and Family24:34 Defining Success 27:06 Adapting Goals Over Time28:28 Challenges of Being an EmployerTune in to today's episode and checkout the full show notes here. 

When Michelle K. Hanabusa started making t-shirts to celebrate immigrant stories, she didn't expect to spark a movement. Here's how she grew Uprisers into a purpose-driven streetwear brand that partners with national retailers and powers community change.For more on UPRISERS and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

How do you build a globally scaled seafood company rooted in ancient Japanese techniques, humane animal treatment, and radical transparency – all before the age of 26? Meet Saif Khawaja, the founder and CEO of Seremoni, a startup that's reinventing the seafood industry from the ground up.  Launched in 2024, Seremoni is a vertically integrated company setting a new benchmark for quality and ethics in seafood by merging time-honored Japanese craft with cutting-edge technology. To bring his vision to life, Saif assembled a dream team: engineers from SpaceX, veterans from premium seafood brands, and small-scale fishermen from across the globe.  His mission? To build a new kind of supply chain – one powered by empathy, precision engineering, and economic equity – and to make Michelin-quality seafood accessible to everyone. In this episode, Saif shares how a Wharton thesis and a philosophical reckoning ignited a radical idea. He walks us through the early days of grit and experimentation, the challenges of leading teams twice his age, and why he believes world-changing companies are often born from deep moral conviction, not spreadsheets. Show notes: 0:25: Saif Khawaja, Founder & CEO, Seremoni – Saif opens up about how reading Peter Singer's essay “If Fish Could Scream” profoundly impacted him and inspired the development of Seremoni and how his hands-on experience as a commercial fisherman exposed him to artisanal methods and the biology of how stress affects flavor and decomposition in fish. He talks about how the company's tools and robotics scale ikejime techniques in the U.S., pursuing vertical integration to ensure quality and pay fishermen more fairly, and how he convinced investors, chefs and retailers to buy into his vision. Saif also discusses his management of a growing team of over 30 people, and how he is building a values-driven movement that is guided by a strong moral compass. Brands in this episode: Seremoni, Ōra, Oishii

Dr. Margo Harrison MD MPH is founder and CEO of Wave Bye Inc, which is disrupting the period pain space currently led by Midol. She is a clinically active Ob/Gyn, was previously and NICHD-funded investor, and started a women's health consulting firm before founding Wave Bye.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.Contact us: https://www.elevatemybrand.com/contact Stay connected & DM us feedback on the podcast:Instagram: https://www.instagram.com/elevatemybrandla/ LinkedIn: https://www.linkedin.com/company/elevatemybrandla/ TikTok: https://www.tiktok.com/@elevatemybrand

Escaping the underworld may not sound like a marketing strategy until you look at how Hades turned it into a blueprint for success.Developed by indie studio Supergiant Games, Hades isn't just a video game, it's a critically acclaimed masterpiece thanks to its iterative development, rich storytelling, and a fanbase that helped shape the game in real time. In this episode, we dive into the lessons marketers can learn from this roguelike phenomenon with special guest Zoe Hawkins, Director, Content Marketing & Integrated Campaign Strategy at Sumo Logic.Together, we explore what B2B marketers can learn from fearless experimentation, community co-creation, and crafting content your audience can't help but share.About our guest, Zoe HawkinsZoe Hawkins is a former video game and tech journalist turned content marketer. She has over a decade of professional experience turning technical understanding into fluent communication. Working with a range of B2B tech companies, Zoe has helped create value across marketing and strategy. She also serves as co-lead for Sumo Logic's sustainability-focused ERG, the Planeteers. When not working, Zoe is usually absorbed in speculative fiction – video games, books, or streaming media. She's a mom to two cats and a grade-school-aged daughter, living with her husband in perpetually sunny Arizona.What B2B Companies Can Learn From Hades:Experimentation is the only way forward. In Hades, dying isn't a setback; it's part of the process. Zoe says, “You keep experimenting and you're gonna fail. And that's okay... Each time you learn and you grow and you do it better.” For marketers, it's a reminder that campaigns don't need to be perfect out of the gate. Failure isn't fatal. Failure is how you find what works.Build content with your community, not just for them. Supergiant launched Hades in early access, inviting players to shape the game as it evolved. Zoe explains, “They give feedback. It's almost like a co-design, co-development process with your fans.” B2B marketers can do the same by involving their audience early, whether through feedback loops, pilots, or beta content. Let your audience help build what they want. It not only strengthens relationships, but it also keeps them excited about what's coming next.Create content that people want to share. Hades isn't just a game people play, it's one they rave about. Zoe asks, “How do you make it that people are actually happy to use your product and excited to use it… not just customer loyalty, but advocacy? They wanna tell other people, ‘you will not believe how cool this thing is'.” That's exactly what Hades achieves through intentional design, standout storytelling, and undeniable personality. Marketers should aim for the same. Treat your content the way Hades treats gameplay, and your audience won't just consume it, they'll spread it.Quotes*“ You keep experimenting, and you're gonna fail. And that's okay. If I think about it, you come into a new team or you come into a new product launch or you come into a new organization, whatever it might be. And you think you know how to play the game, you think you know what it takes to succeed, to beat the boss, whatever that is. And you do the run according to the way that you've done it, maybe in other roles or other companies, and you die, you fail. It doesn't necessarily go a hundred percent to plan, and that's okay. And then you get to restart with a new weapon, a new strategy, a new approach, whatever that might be, and pull it back together. Bring it back in to say, ‘okay, let's, let's try it again. Let's run it again and see if we're successful this time.' And that just feels so liberating and then each time you learn and you grow and you do it better.”*“ I love the idea that they only make one game at a time, that they're so focused, and it comes through in the work. It's so polished, it's so well made, and clearly made with love, that transfers to me. And I think if we tie it back to that B2B marketing, I think about working in tech, working in SaaS, how do you give that moment of delight where it's not just like, ‘oh my gosh, your company saved me this amount of money or whatever, or this tool is worthwhile for me.' But how do you make it that people are actually happy to use your product and excited to use it, or have that sense of not just customer loyalty, but advocacy. They wanna tell other people, ‘you will not believe how cool this thing is.'”*“ One of my favorite kinds of content to make is case studies because we get to make our customer shine and tell their story… I know our story backwards and forward. What's your story? Why are you winning with this? Why are you succeeding with this? And being able to tell something cool that they figured out, a way they're using our product that we didn't even think about that's interesting or cool.”*“ Not being afraid to experiment, not being afraid to fail, I think, is such an important marketing lesson, because you're gonna have some risks that are gonna be great, and you're gonna take some risks that are gonna just completely flop. And that's okay. That's how we learn. That's how we try new things.”Time Stamps[0:55] Meet Zoe Hawkins, Director, Content Marketing & Integrated Campaign Strategy at Sumo Logic[02:20] Why Hades?[03:08] The Role of Director of Content Marketing and Integrated Campaigns at Sumo Logic[03:54] Origins of Hades[15:29] B2B Marketing Lessons from Hades[44:32] Importance of Humor in Branding and Content Strategy[49:47] Versatility of Video Content[54:11] Final Thoughts and TakeawaysLinksConnect with Zoe on LinkedInLearn more about Sumo LogicAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. 

Adding value to clients is a core value over here at the Efficient Advisor. Today's episode is going to be a game changer for you when it comes to a simple-to-execute value add that is huge on impact. If you know me, you know when it comes to adding value we're looking for two things… 1) How much impact does it actually have on your clients?... and 2) What is the difficulty to execute said value add? When I come across something that is lower on difficulty and HIGH on impact… I am here for it and I cannot wait to share it with this community. Today's guest, Blake Brewer, is something really special. He's on a mission to help parents create a lasting legacy beyond finances for their children and he partners with financial advisors to help them become indispensable in their clients' lives. Legacy Letter - which is this awesome idea - was just featured on the Today Show. It's that cool. And, at the end of the episode I'm going to share with you how I would create a process around this value add and how I would incorporate this into my business themes to increase my client impact. Blake joins us today to share how his father inspired him to help parents create legacies for their children. He discusses the power of words and writing letters and explains how he helps financial advisors make an impact. Get the tissues out… this story is moving. Talk about adding maximum value and impact….Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Learn more about the Group Coaching & Mastermind HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.Check out more FREE resources and our FREE video library at http://www.theefficientadvisor.comLooking for all the resources from this episode? Check out this episode's webpage for show notes, transcripts, downloads and more!

Si quieres cambiar de nombre artístico en Spotify y demás plataformas de streaming, y no sabes por dónde empezar, ¡llegaste al lugar correcto! En este programa actualizamos la información del proceso de cambio de nombre para que tú o tu banda hagan esta transición de la mejor forma posible.00:00 Intro 02:02 ¿Se puede actualizar el nombre directo en Spotify? 02:33 5 avisos importantes antes del cambio de nombre05:49 Proceso de cambio de nombre: lo general09:37 Proceso de cambio en cada distribuidora16:46 Mantener dos nombres artísticos17:57 Pasos finalesRECURSOS Y ENLACES

AI Search, SEO and Generative Results are evolving fast! Every month brings new changes in AI-driven search and SEO. Join Christopher Melotti and Shawn Powrie from Hedgehog Digital Marketing as they unpack what's happening, why it matters and how you can keep up. This episode simplifies the noise around AI and delivers insights you can actually apply in your marketing.

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/badfriends Thank you to our Sponsors: Huel, CashApp, Dispate & DeleteMe • Huel: Try Huel with 15% OFF today using cde BADFRIENDS at https://my.huel.com/BADFRIENDS. Fuel your best performance with Huel today! • CashApp: Download Cash App Today: https://capl.onelink.me/vFut/hhm54e0a* • Displate: Go to https://displate.com/@badfriends and use code BADFRIENDS at checkout • DeleteMe: Today get 20% off your DeleteMe plan by texting BADFRIENDS to 64000. YouTube Subscribe: http://bit.ly/BadFriendsYouTube Merch: http://badfriendsmerch.com More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Juicy Instagram: https://www.instagram.com/jetskijohnson/?hl=en More Fancy SOS VHS: https://www.youtube.com/@SOSVHS Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ *Referral Reward Disclaimer: As a Cash App partner, I may earn a commission when you sign up for a Cash App account. Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This episode contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ads #CashAppPod Learn more about your ad choices. Visit megaphone.fm/adchoices

NFL stars in the LA Games.   To advertise on our podcast, please reach out to sales@advertisecast.com or visit https://www.advertisecast.com/TheJeffWardShow

In this episode, Alex Quin highlights a massive shift impacting digital marketing and business strategy: the global rollout of Google's AI Overviews. Initially tested as the Search Generative Experience, this AI feature now delivers summarized search results, drastically altering consumer behavior and brand visibility online. Alex explains how traditional SEO and SEM rules are rapidly changing, why businesses must adapt their content strategies, and how AI-driven search is shaping purchasing decisions. If your brand isn't optimizing for AI, it risks losing market share to competitors who are.Episode Outline[00:00] Introduction to AI Overviews and the future of search[01:00] How AI summaries are changing SEO and user behavior[02:00] The impact on organic traffic and traditional ranking goals[03:00] Adapting your content and paid strategies for AI search[04:00] Final thoughts: embrace AI or risk fading out of searchWisdom NuggetsAdapt or Fade: AI summaries are transforming search behavior. Brands that don't adjust their content and advertising strategies will quickly lose relevance.Structure is Power: Content needs clear structure and authority for AI to easily summarize it. Success online will depend on how easily AI can pull from your material.Immediate Value Wins: Consumers expect fast, trusted insights. If your brand doesn't deliver immediate value, you'll lose them before they ever click through.New Metrics, New Game: Success isn't just about ranking #1 anymore. It's about being featured or referenced by AI Overviews.Future-Proof Marketing: Optimizing for AI now builds a long-term advantage. Waiting means playing catch-up while competitors solidify their presence.Power Quotes:"People are making decisions straight from AI summaries." - Alex Quin"Content needs to be something an AI can easily parse and summarize." - Alex Quin"Are you building with AI in mind?" - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It can be difficult to keep up with the marketing and branding landscape - it's always changing. Wouldn't it be helpful to hear from top CMOs (Chief Marketing Officers) on the matter? That's what our guest, Mitch Duckler, did in his new book, The Future-Ready Brand. Mitch is the Founder and Managing Partner of FullSurge, a brand and marketing strategy consulting firm that helps clients accelerate business growth. You'll hear his key insights from the book, how to find an authentic positioning for your brand, how to get personalization right, what to think about AI (Artificial Intelligence) and other new technologies, and the tried-and-true approaches across the marketing and branding landscape. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

What if law firm branding isn't just marketing—but a mindset rooted in self-awareness, vulnerability, and metrics? Chris Earley, CEO of Earley Law Group, chats with LAWsome co-hosts, Tanner Jones and Matt Smyers. Chris is not only a CEO, but a thought leader in the legal industry. He writes monthly for the American Bar Association, Massachusetts Lawyers Weekly, as well as the Business of Law Insider. He also hosts The Earley Show Podcast, where he speaks with attorney-entrepreneurs in the legal field.  When he's not working on growing and scaling his firm, he enjoys spending time with his wife and two children, coaching his kids' sports teams, running, and meditating. He is also a really bad drummer. In this LAWsome episode, he discusses his personal journey with law firm branding. He speaks of being a giver and how vulnerability helped him with his growth mindset. Listen in to learn how understanding numbers can help you make more informed decisions for your law firm. You can connect with him on LinkedIn here - https://www.linkedin.com/in/bostonpersonalinjurylawyer/ and his website - https://www.chrisearley.com/  Find his book here: https://www.amazon.com/Scaling-Wall-Journey-Childhood-Fullfillment/dp/B0DQWFM2DY TLDR: In this episode, you will learn about How vulnerability lends to maintaining a growth mindset Overcoming the fear of investing in your marketing  

Erica shares as she prepares to speak at ScoopCon 2025 in Coeur d'Alene, Idaho, discussing her presentation on courage and mindset which is inspired by fellow content creator Keith Kalfas. She reflects on her journey into the "green industry" community, crediting Brian Fullerton and others for inspiring her business practices, particularly routing and content creation. Krupin details her preparation for the conference, including developing her speech with the help of ChatGPT and Keith's speech mapping framework, and planning content capture with advice from Paul Jamison, emphasizing the importance of intentionality. She also mentions the advantages of using the Jobber CRM for her pooper scooper business and highlights her gratitude for the community and the opportunity to connect with her audience in person. Scoop Con 2025 (May 23-24, 2025) https://scoopcon.com/  Comments and Questions are welcome.   Send to: thescooppodcast22@gmail.com

Discover how we generated 11,000+ mortgage leads in just 12 months starting from scratch — with a full-funnel marketing strategy that's applicable across any industry.While most agencies jump straight to tactics, our systematic approach began with fundamental audience research and strategic positioning, enabling DSLD Mortgage to transform from complete dependence on their parent company to self-sufficient lead generation.For marketing leaders at established businesses looking to dramatically scale lead generation, this case study reveals:• Why starting with customer research and positioning is non-negotiable — and how our "Branding and Positioning Accelerator" process identifies your most valuable audience segments and their unique buying journeys• How we reduced cost-per-lead from £100 to £30 through audience segmentation — creating separate ad campaigns, landing pages and email sequences for different customer types• The exact website structure that achieved a 3%+ conversion rate and won "Standout B2C Website of the Year" at the UK Digital Excellence Awards• Our counterintuitive approach to "low-quality leads" that transformed supposedly worthless prospects into a continuous revenue streamI'll share how we built a comprehensive SEO campaign that now generates £200,000 worth of PPC-equivalent traffic monthly, primarily from non-branded keywords representing completely new customers.As I explain in the episode:"Instead of treating their entire audience as one homogeneous group, we created separate campaigns for each audience segment. This allowed us to create ads with messaging tailored to each segment's specific needs, direct traffic to landing pages designed for each audience type, and implement segment-specific email follow-up sequences."If you're ready to build a lead generation system that delivers predictable results without relying on guesswork or vanity metrics, this episode provides your blueprint for success — whether you're in mortgages, renewable energy, or any other competitive market.Get the show notes:https://exposureninja.com/podcast/355/Listen to these episodes next:Copy Rocket Mortgage's $5 Billion Marketing Strategyhttps://exposureninja.com/podcast/353/5 Signs It's Time To Redesign Your Websitehttps://exposureninja.com/podcast/352/A Marketing Leader's Guide to SEO in 2025https://exposureninja.com/podcast/346/

Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing.Curiosité, autonomie, capacité d'écoute, communication orale, respect, adaptabilité, confiance, sens des responsabilité, intégrité, ouverture à la nouveauté, etc. Les soft skills sont de plus en plus plébiscitées, parce que sans soft skills les hard skills ne valent pas grand-chose. Le concept m'est encore un peu nouveau alors j'ai fait appel à l'une des spécialistes des soft skills en France, elle a même créé une application pour aider nos enfants à s'armer de ces softs skills, j'ai nommé Solenne Boquillon le Gouaziou. Les rapports dont Solenne parle dans l'épisode : World Economic Forum : Top 10 des compétences professionnelles de demain (en anglais)Organisation Mondiale de la Santé : Top 10 des compétences de vie recommandées par l'OMS (en anglais)Pour en savoir plus sur Solenne vous pouvez suivre son profil LinkedIn et découvrir Soft Kids. ---------------

ROI! Return On Investment? Ritual Of Indulgence? Robust Oral Idol? ROI Podcast™ hosted by Law Smith @LawSmithWorks and Eric Readinger... Here's the episode description fo sho fo sho wrote   Law Smith and Eric Readinger piggyback off the previous episode hitting the back walls about hilarious chaos behind Tampa's 2 Bears 5K race. Law shares his adventures sprinting through Raymond James Stadium in American flag speedos, awkward celebrity run-ins with comedians Bert Kreischer and Tom Segura, and funny mishaps you won't hear anywhere else. Expect wild stories, comedic insights, and candid celebrity gossip—all served with ROI's signature humor. Buckle up comedy fans, this one's a ride. N.O.R.E. Noreaga, Comedian Meat Dave's Dave Williamson, Dean Akers, Jason Kelce, Bo Allen, Former All Pro and former Buccaneer Ryan Jensen, Buccaneer OG Cody Mauch, Buccaneer C Graham Barton, All Pro Buccaneer OT Tristian Wirfs, Barstool's Frank The Tank, Kevin KFC Clancy, John Feitelberg, Mike Calta, Por Osos Vodka, 2 Bears 1 Cave, Spartan Race, Oddsox, Alexis Fawx. Host Law Smith shares an unforgettable encounter with the genuinely gracious Alexis Fawx. Dive into candid, hilarious reflections on dating app mishaps, eyebrow disasters, and navigating today's relationship minefields. Laugh, learn, and improve your emotional intelligence by decoding life's subtle absurdities—only on ROI Podcast®.   Episode sponsored by @ZUPYAK  https://www.Zupyak.com → promo code → SWEAT @Flodesk -50% off https://flodesk.com/c/AL83FF @Incogni remove you personal data from public websites 50% off https://get.incogni.io/SH3ve @SQUARESPACE website builder → https://squarespacecircleus.pxf.io/sweatequity @CALL RAIL call tracking → https://bit.ly/sweatequitycallrail @LINKEDIN PREMIUM - 2 months free! → https://bit.ly/sweatequity-linkedin-premium @OTTER.ai → https://otter.ai/referrals/AVPIT85N   Hosts' Eric Readinger & Law Smith

After more than 15 years as an executive at Meta, eBay, and Target, Anya Cheng set out to launch her own venture, Taelor. Her company uses artificial intelligence and personalized styling to rent clothing to men who dislike shopping, but need to look put-together for professional and social occasions. As she candidly shares this week, her two-year-old company has encountered a full buffet of challenges — from limited resources, both financial and human, to the steep personal transition of relying entirely on her own judgment. Drawing from her successes and missteps, Anya offers ten actionable recommendations that every new and most established businesses should heed. Be sure to have a tablet or pen available to take notes. Above all else, Anya's journey underscores the grit and adaptability required to build and maintain a new business in today's startup landscape. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Anya Cheng, Taelor Posted: May 19, 2025 Monday Morning Run Time: 47:07 Episode: 13.46 POPULAR EPISODES: Founder Mike Frick and His Family-Owned Company Embody All-American Values Lessons in Branding, Scaling, Adaptability, and International Relationship-Building Gigi Meier Reinvented Herself After Three Decades in the Banking World and is Loving It

Join me and one of my wonderful mentor clients - Kyle, the founder of Precision PT - as we discuss all things business, values, perspective, optimism, happiness and success. To book a one-hour personalised click here. (https://pauldermody.com/work-with-me/deep-dive-call/) For coaching inquiries, click here. (https://pauldermody.com/contact/) If you're a Coach, to be mentored by Paul click here.

Watch the YouTube version of this episode HEREAre you an attorney who is hesitant to embrace AI? In this episode of the Maximum Lawyer podcast, Tyson discusses the future challenges law firms may face, particularly focusing on the rapid advancements in AI.AI is a growing industry that poses opportunities and challenges for law firms. Tyson shares how the adoption of AI will accelerate where it will be used in every aspect of a firm. Due to this, many firms will end up suffering because they will be left behind using outdated methods to practice law. It is important to give in to the inevitable shift that is occurring to ensure your business prospers.Technology can help improve aspects of your firm. Client experiences can be enhanced and made more efficient with AI through automation. If technology can help with client intake, attorneys can spend more time working with a client one on one, which can make all the difference when trying to win a case.Listen in to learn more!02:05 Adoption of AI in Law 03:49 Predictions for the Legal Industry 05:45 Customer Service in Legal Firms 06:50 Challenges and Opportunities 07:46 Cybersecurity Concerns08:37 Embracing AI Technology Tune in to today's episode and checkout the full show notes here. 

In this conversation, Dan Antonelli & Ryan Redding delve into the critical role of branding, digital marketing, and the long-term investment required for effective SEO. The conversation also highlights common misconceptions about the process of creating unique brand identities and the operational challenges businesses face in their growth journey. They emphasize the need for businesses to invest adequately in marketing channels, to leverage data for decision-making, and to engage with their communities through grassroots efforts.    Don't forget to register for Tommy's event, Freedom 2025! This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.   For more details visit freedomevent.com   00:00 The Responsibility of Branding   03:02 Kick Charge Creative's Evolution   06:06 The Importance of Digital Marketing   08:58 SEO vs. PPC: The Long Game   11:53 The Power of Branding in Home Services   15:00 Creating Unique Brand Identities   18:09 The Process of Effective Branding   21:00 Common Misconceptions About Branding   23:54 The Impact of Branding on Business Growth   26:57 Operational Challenges in Business Growth   29:51 The Philosophy Behind Responsible Branding   32:20 Building A-Plus Teams and Effective Marketing Strategies   39:55 The Importance of Branding and Community Engagement   40:04 The Role of Logos and Intellectual Property   44:54 The Power of Grit and Adaptability in Business   51:32 Leveraging Storytelling for Customer Loyalty   59:16 The Mindset Shift After Rebranding    

Is the plant-based meat boom going bust? Despite early excitement and big investments, some brands are in the midst of turbulent times and an uncertain future. The hosts weigh in. Plus, Babak Bina, co-founder of BCB3 Hospitality Group, shares how a deep commitment to guest experience and a love for cultural cuisine helped him develop some of the city's most acclaimed restaurants. Show notes: 0:45: Head South. Point (Coffee) Break. Big Names, Live. A Beyond Meati Problem. Dink-Tinis & More. –  The hosts recap Taste Radio's vibrant Austin meetup and share red hot news in the business of RTD coffee. They also highlight recently announced founders and operators that will be speaking at BevNET Live Summer 2025, including Kurt Seidensticker of Vital Proteins and Melvin Landis of Olipop. The hosts riff on the stunning downfall of plant-based meat company Meati as well as another poor quarter for Beyond and analyze the broader implications for the alt-meat space. Ray gets everyone's attention with a collaboration between The Botanist Gin and Prince, which have teamed up to serve “pickleball cocktails,” before John and Mike break out lemonade-flavored potato chips and a goat milk “lamb skewer” chocolate bar. Jacqui chats about an avocado-based tea, and Ray showcases new meat sticks from The New Primal and Archer.  29:09: Babak Bina, Co-Founder, BCB3 Hospitality Group – A towering presence in Boston's culinary scene for nearly four decades, Babak is a renowned restaurateur whose influence stretches far beyond the dining room. Known for his unwavering focus on hospitality and a bold commitment to innovative, globally inspired cuisine, he has helped shape the city's food culture in lasting ways. In this episode, Babak shares insights into how he educates diners without alienating them, why pushing a city's culinary boundaries matters, and what it takes to craft experiences that go well beyond just great food. He also discusses his philosophy of leading by example – whether it's mopping the floor or bussing a table – and how culture starts at the top. Brands in this episode: Wundereggs, Super Coffee, Afia, Better Sour, Nebula Snacks, NUFS, Jolene, Vital Proteins, Olipop, Polar, Meati, Beyond, Impossible, The Botanist, Essentia, Utz, Alex's Lemonade Stand, New Primal, Archer, Kesssho, Avsome, HOP WTR

Live from Los Angeles, Phillip and Brian explore bizarre and brilliant intersections of commerce and culture of late, from commerce themes in Sinners to pope merch to DIY luxury. In an episode that's part futurist insight, part sacred absurdity, they connect the dots between retail psychology, meme theology, and trade policy. PLUS: Phillip and Brian head to The Whalies with Triple Whale. Coming up on the show, catch their live interview from The Whalies with Bryan Cano of True Classic!High Church, Low InventoryKey takeaways:The Commerce of Catholicism – Pope transitions now drive digital engagement, pilgrimage surges, and resale markets. Welcome to the Vatican's Shopify moment.Tariffs as Theater – The recent 90-day tariff reprieve reveals how uncertainty fuels deal-making and could permanently reshape global economic alliances.Contentification of the Sacred – From Conclave to meme lore, the papacy is now part of the entertainment-industrial complex, raising questions about the role of narrative and brand in modern faith.DIY is the New Luxury – Phillip's journey from $300 Instagram pants to $6 Goodwill masterpieces signals a cultural shift: recession-core meets personal branding.Slop is Dead (Maybe) – Brian drops a bold claim: participatory lo-fi media has peaked. What's next? Meaningful myth, meta-modern storytelling, and high-context digital ritual.[00:06:27] “Once you hit the limit with your product, you start to look at category expansion. You have to ask the ‘why' questions.” – Brian[00:52:45] “The way we relate to culture is through the commerce experience of it—when an American lens is applied.” – PhillipIn-Show Mentions:The Senses: I Vatican't Believe These PricesInsiders: Language GamesAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

In this conversation, John Blackburn shares his journey in real estate, discussing the transition from being a real estate agent to focusing on property investing, particularly turnkey rental properties. He emphasizes the importance of mentorship, accountability, and the need for a solid business model in the real estate market. Blackburn also discusses the challenges of investing in virtual markets, branding strategies, and current trends in real estate, providing valuable insights for aspiring investors.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

I am excited to introduce Efficient Friday! Each week, in 10 minutes or less,  I want to share a super tactical tip, idea, process, hack, etc with you that you can implement in your business right away!I hope you enjoy this new format and I look forward to delivering super fast tips & tricks with you! You can also watch this Efficient Friday as a video on The Efficient Advisor's YouTube Channel!In this episode, we explore an alternative to the high-intensity surge meeting model: Cluster Meetings

Motherhood is a journey full of transitions and unexpected lessons. In this episode, I'm sharing my personal journey through postpartum and the lessons it taught me about being present, building with intention, and embracing the seasons of life. From nursing struggles to finding balance as a new mom and entrepreneur, this episode dives into how the postpartum experience mirrored the growth process in business. I'm breaking down why you can't skip steps in either life or business and how slowing down and embracing your current season is key to growth. If you're in a season of transition, whether in life or business, this episode will give you the insight you need to embrace where you are and move forward with intention. What You'll Learn: The importance of being present in your current season of life and business How postpartum challenges taught me about intentional living and growth Why you can't skip steps in business and how to honor your season The power of slowing down and leading with intention, not hustle How to balance building your brand and embracing life's transitions Thanks for tuning in, don't forget to subscribe for the latest episodes.  ✨ GROW YOUR BRAND: Ready to build an obsession brand and scale it with scientific precision? Connect With Me ✨ FREE TRAINING: Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging   ✨ CONNECT:

A lot of solopreneur marketing challenges become easier with a story -- and with knowing the clients' backstory.  In this episode, we're tackling a challenge many solopreneur service providers face: how to sell when your offer seems “non-essential” or even frivolous. From personal shopping to manicures, pantry organizing to lighting setups — these services are often dismissed as luxuries. But as the backstories reveal, the real value often lies beneath the surface. You will learn ... ...  many non-essential services can be critical when you understand why people buy ...  how to uncover the emotional backstories that drive buying decisions  ... how to position your offer as a solution to deep, often unspoken needs. You'll hear real-world examples of frivolous products that become "must haves" when you learn why they're purchased.  If you're a coach, consultant, or creative struggling to articulate your value, this episode will show you how to connect with your audience where it matters most — at the story behind the need. Please leave a review at Apple and/or Spotify. That's how we grow!  Want to learn more about backstories: I have a free guide you can download here. 

من أكثر الأسئلة التي تخطر في بالك عند البدء في التجارة الالكترونية ، كم تحتاج لرأس المال ومتى ستبدأ برؤية النتائج عند بناء البراند (علامة تجارية) في التجارة الالكترونية. في هذه الحلقة تكلمت بواقعية عن هذه الأسئلة.أساعدك وأقوم بتدريبك في بناء علامة تجارية (براند) الخاص بك في التجارة الالكترونية سواء لديك مشروع في التجارة الالكترونية او حتى إذا كنت مبتدئ في مشروعك وليس لديك خطة واضحة كيف تدير هذا المشروع وصولا لنتائج مرضية، إذن ركّز معي أنا مستعد إني أساعدك ، ولكن أولاً سأطلب منك تقدم طلبك لحجز مكالمة مجانية معي أو مع فريقي عشان نتناقش معك كيف ممكن أساعدك اضغط هنا لحجز مكالمة مجانية

Welcome to another episode of the Social Proof Podcast! Today, we dive deep into the world of branding with our special guest, Shanelle Q, also known as The Brand Hustler. Shanelle is a dynamic entrepreneur who specializes in helping product-based businesses build profitable brands.Subscribe to the Social Proof Podcast:Apple Podcasts: https://podcasts.apple.com/us/podcast...Spotify: https://open.spotify.com/show/6GT6Vgj...

Today's show is sponsored by Dreamhost. The first step in owning and controlling your own work is creating a website, and Brad and Dave have relied on Dreamhost for years. Check out Dreamhost.com/comiclab to find out how you can lock in a rate of $2.59/month for three years!Your social media profile needs to answer three questions clearly: Who are you? What do you do? And why should I care? If you're wasting time being cute, you're missing out of opportunities. Also, the NCS releases the nominees for Outstanding Cartoonist of the Year, and a person hired to illustrate a children's book faces a tough question from the writer: How do we sell this thing??Today's ShowBranding on your social media profileSusan MacTaggartShow sponsor: Dreamhost dreamhost.com/comiclabUPDATE: NCS Outstanding Cartoonist nominationsWe made the book... now what?"Have we ever considered not doing free content?SummaryIn this conversation, Brad Guigar and Dave Kellett discuss the importance of branding for cartoonists on social media, emphasizing the need for clear communication in profiles. The conversation wraps up with insights on navigating new platforms like Bluesky and the importance of straightforward messaging in promoting one's work. They discuss the evolving nature of social media presence, and the value of reliable hosting services like DreamHost. They also engage in a light-hearted personal affirmation segment and provide updates from the National Cartoonist Society. The conversation culminates in practical advice for illustrators on how to sell their work, emphasizing the importance of understanding one's role in the creative process. In this episode, Brad Guigar and Dave Kellett discuss the importance of branding in book promotion, the exploration of new intellectual properties (IP) for original graphic novels, and the value of audience engagement and product testing in the creative process. They also touch on the resurgence of physical media in a digital age, emphasizing that quality content will always find an audience.TakeawaysBranding is crucial for self-publishing cartoonists.Social media profiles should clearly state who you are.Consistency is more important than creativity on social media.Cartoonists often struggle with self-promotion due to imposter syndrome.Blue Sky may not have the same algorithmic restrictions as other platforms.Direct communication is key in branding and marketing.It's okay to promote your work without feeling like you're bragging. Put some of the creative thought into solving business problems.This change is 100% not permanent.You can change it tomorrow.We're big fans of DreamHost.This is the perfect opportunity for you.A 97-day money back guarantee.You are a limitless well of creativity.This is not your job, Jay.You should run as far away from him as you can.Your job is to use the book to promote Jay. Your job is to use the book to promote your next gig.Selling books, marketing books, promoting books, that's not Jay's brand.The responsibility of selling this book is not your job.This is a time management issue.You can use this to get to the next stage in your career.We have both done this with IP that the world has never seen.You'd better have previews and sample images that look incredible.People will absolutely buy that thing because they know it's good.People will buy your book. Absolutely.You can absolutely make that work. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

In this episode, I'm sharing a personal life update, giving photography and branding advice, and answering your most-asked questions in a candid AMA-style Q&A. From marketing tips to finding your style and packing for photo trips, I'm diving in!Links:My branding course: https://www.lightscamerabrand.com/SEO Episode: https://open.spotify.com/episode/2gSAW8GOG5XXpjdWcdyRLE?si=BC8ERE0BSaOizOYoX_o5XAHow to find inspo episode *didn't realize I had already done this lol*: https://open.spotify.com/episode/0eDTZB0IlebDQIU82Sf3EC?si=H7AkLdE0R5SUbzOeQ8HeAQTimestamps:1:16 Life update4:37 What's a piece of photography advice you used to give but no longer stand by?16:05 What's something people get wrong about personal branding?20:07 What's one thing you wish all photographers knew about marketing?23:09 Upcoming trips28:51 What's something you miss about NYC now that you're in Seattle?37:37 Where do you like to shop for your clothes?47:06 How do you find your personal style in photography?50:55 What was Antarctica like?54:17 How do you pack your gear when you travel?What's Next:Follow me on Insta: ⁠⁠⁠⁠⁠⁠https://instagram.com/jessicawhitaker⁠⁠⁠⁠⁠⁠Join the Facebook group: ⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildandbloomjessicawhitaker⁠⁠⁠⁠⁠⁠Business Basics: ⁠⁠⁠⁠⁠⁠https://www.jessicawhitaker.co/businessbasics⁠⁠

Ex-Amazon insider Kara Babb shares how to use social media, branding, and AI to build unforgettable brands and drive real emotional connections with customers. Kara Babb, a former Amazon vendor manager, joins us to unravel the complexities of branding in the ever-evolving e-commerce landscape. Drawing from her rich experience, Kara emphasizes the necessity of an omnichannel strategy, highlighting how sustainable brand success relies heavily on building a presence both on and off Amazon. She shares her insights on the significance of external traffic and creative brand awareness campaigns, with compelling examples like Poppy and BirdBuddy, to show how they can create sales surges and foster growth in the competitive market. Our exploration takes a fascinating turn as we examine BirdBuddy's innovative use of TikTok to capture the millennial and Gen Z audience, uncovering how creative content strategies can lead to explosive viral success. We discuss the hurdles platforms like Amazon face in the realm of social media, and the cultural barriers that live shopping encounters in the West compared to its success in Asia. Kara provides a nuanced understanding of why companies like Amazon and TikTok sometimes struggle when stepping outside their core competencies, offering a window into the future of digital engagement and consumer interaction. The conversation moves toward the frontier of AI in shopping, where we discuss how platforms like TikTok and AI models are reshaping consumer search behaviors. We introduce the concept of Generative Engine Optimization (GEO) and its implications for brand strategies, particularly for smaller sellers facing rising costs and international competition. Wrapping up, we delve into how brands like Scrub Daddy, Apple, and Chanel create deep emotional connections with their customers, emphasizing the power of brand identity to transcend mere transactions and maintain a lasting presence in consumers' lives. In episode 447 of the AM/PM Podcast, Kevin and Kara discuss: 00:00 - Branding and Social Media Strategy for E-commerce 01:59 - 1P & 3P Consulting Experience at Amazon 06:52 - Understanding the Concept of Branding for Amazon Sellers 09:45 - Bridging E-Commerce and Branding With Social 13:32 - TikTok Marketing and E-Commerce Insights 14:49 - Utilizing TikTok Trends for Business Success 18:47 - Cultural Differences in Live Shopping 28:13 - AI and Shopping Integration in AILMs (46 Seconds) 34:17 - Future of Social Media and TikTok 35:11 - Building Brand Affinity and Community Engagement 39:10 - The Value of Branding in Selling Online 45:32 - Kevin King's Words of Wisdom

Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your YouTube content!!

In this episode of The Full Desk Experience's Industry Spotlight, guest Kelli Schutrop, CEO and founder of Thoughtful Resound, joins host Kortney Harmon to deliver game-changing insights. Kelli draws on 15+ years in talent acquisition marketing to reveal high-impact branding and growth strategies for firm differentiation and sustainable growth.Key insights you can't miss:Why a brand-facing presence is no longer enough—and how every client-facing team member must become a “mini-brand” to truly stand out.Actionable ways to leverage thought leadership and LinkedIn content to attract new business, not just chase it.Anticipated industry shifts toward commoditization and consolidation, with tips to help your firm evolve and avoid common blind spots.Concrete methods to bridge the gap between personal and firm branding, empowering your team to shine while supporting your long-term growth.Are you too focused on KPIs that don't actually drive revenue? How do you balance elevating individual recruiters' brands without risking client loss if they move on?Press play now to hear Kelli's proven branding strategies and prepare your executive search firm to thrive—not just survive—in 2025!_______________________________________________Tools mentioned in the episode:LinkedIn – Referenced multiple times for thought leadership, brand building, networking, posting content, and sourcing.LinkedIn Learning – Mentioned as a platform where Kelli Schutrop has digital marketing and personal branding courses.Zoom – Used for video calls and recording short video content for LinkedIn.Meta – Briefly mentioned in the context of exploring different channels.Threads – Mentioned as another potential channel (under Meta).Reddit – Mentioned as an emerging platform discussed within the recruiting industry.Indeed – Mentioned as a job board.ZipRecruiter – Mentioned as a job board.Crelate – The company behind the podcast and referenced as both the podcast host and for its recruiting tech.Crelate Copilot – Introduced within the episode as Crelate's AI assistant/tool for recruiters.Google – Mentioned in a general sense when discussing algorithms.Apollo – Discussed as a platform that was banned by LinkedIn for spam/automation issues._________________Follow Kelli on LinkedIn: https://www.linkedin.com/in/kellischutrop/Want to learn more about Crelate? Book a demo hereFollow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

Your brand photo shoot doesn't have to be a big ordeal, unless you make it one. In this first episode of a special mindset mini-series, I dive into why brand photo shoots often feel so daunting and how to shift your perspective. Whether you've never done a professional shoot before, or you've had a negative experience in the past, I'll help you understand why photo shoots are simply a marketing activity and identity exercise - not the high-stakes event you might be imagining. The truth is, the more routine photo shoots become in your business, the less overwhelming they feel. As part of our Rebrand Experience campaign, we've guided countless clients through this process, providing support with everything from vision development to photographer communication. Our approach ensures you're set up for success regardless of your previous experience with professional photography. In this episode, I break down common mindset traps around photo shoots and explain why confidence isn't something you need before the camera, it's something that gets built right in front of it. This is just the first part of our three-part series, with upcoming episodes focusing on becoming the brand on set and navigating photo shoot logistics. In this episode, we're chatting about: • Why photo shoots are simply marketing activities, not high-pressure events • How to overcome the "I'm not ready yet" mindset trap • The difference between our guided photo experience and DIY approaches • Why your rebrand photo shoot is an opening opportunity for future visual content • How to show up as your next-level CEO identity during your shoot Connect with me:  Website Join our email list! Instagram Pinterest Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don't second-guess buying from. Sign up for free. Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Album 7 Track 11 - Running Your Race w/LaDonna GoodenBrand Nerds, Brand Nerds, Brand Nerds - today's guest spans across various industries, experiences, and roles throughout her career. As a former athlete, LaDonna Gooden has carried those lifelong lessons with her - and is dropping jew-els from her time working alongside DC to her current advocacy for women's sports in her current hometown. We know you'll learn a thing or two, so grab a notebook or your notes app and enjoy! Here are a few key takeaways from the episode:Understanding your optimal communication styleRespecting boundaries for yourself and othersListen more than you speakOwn your mistakes.Slowing Down to Speed UpStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Se lancer à l'international, c'est bien souvent un rêve d'entrepreneur. Une promesse de croissance, de notoriété, parfois même de reconnaissance. Alors comment maximiser ses chances de succès lorsque l'on décide de franchir une frontière ? La réponse tient en trois mots : Go-To-Market.Dans cet épisode, on va explorer ensemble comment construire un Go-To-Market adapté à une démarche d'internationalisation. Vous verrez pourquoi cette étape est essentielle, comment choisir le bon marché cible, quelles adaptations effectuer, et comment piloter concrètement votre lancement.Vous entreprise est prête à franchir une nouvelle étape dans son développement ? Vous vous demandez par où commencer pour réussir à l'international ? Cet épisode est fait pour vous.---------------

The consumer is no longer navigating the map—they are the map.Welcome to the era of the Blue Dot Consumer: always centered, always scrolling, and always expecting the world to orbit around them. What does that mean for your brand? Everything. From the rise of instant gratification to the evolution of seven—yes, seven—active generations, the customer experience game has changed forever. Today's guest is Ken Hughes, also known as The King of CX—is a consumer behavioralist, futurist, and one of the world's leading authorities on customer experience. He's here to break down how digital evolution, generational shifts, and consumer expectations are reshaping the rules of engagement for brands of all sizes. About Ken HughesKen Hughes is one of the World's Leading CX Strategists and Consumer Behavioralists in Customer Experience, Marketing, Branding, Innovation and AI. Known internationally as The King of Customer Experience.Author of the marketing blog ‘The Blue Dot Consumer', with tens of thousands of readers exploring his content on consumer values, marketing, branding and customer experience every month.His research and work is utilized by global brands, industry associations and universities across all six continents. His client list is a who's who of global brands, from Google, Starbucks, the NFL, and TikTok, to Walmart, Coca-Cola, IKEA and PayPal) to understand the changing nature of the brand connection across the consumer generations, and prepare for the future.He describes himself as a social science Frankenstein – his interests are part sociology, part anthropology, part consumer psychology and part cyber behaviouralism.Previously CEO of an insight agency, a TED speaker, a university lecturer and actor RESOURCES King of CX: https://www.kenhughes.info/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

We're on the verge of summer, so you're probably dreaming of that ice-cold beer—whether at the beach, the ballpark, or on your back porch. This week, Jim welcomes Sofia Colucci to the podcast. She's the Chief Marketing Officer for North America at Molson Coors, the fourth-largest brewer in the world, with about $12 billion in revenue.Molson Coors traces its roots back to 1786, when John Molson founded Canada's oldest brewery on the banks of the St. Lawrence River in Montreal. Today, the company's portfolio includes Molson, of course, along with the Miller and Coors families of brands, and a wide range of other beverages, including Peroni, Madri, Pilsner Urquell, ZOA Energy, and Arnold Palmer Spiked.Sofia has been with Molson Coors for eight years and has served as CMO for about two and a half years. Prior to that, she spent six years at Maple Leaf Foods in Canada—where she met her husband—and nearly eight years at PepsiCo, working in both Canada and the U.S.Tune in for a conversation with a CMO who brings serious muscle to her marketing strategy!---This week's episode is brought to you byDeloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Text a question to Victoria!“If you have a business that cannot run without you, then you don't just have a business, you have a job.” -Victoria MarcouillierWhat if you could step away from your business without missing a beat? Join Victoria as she prepares for her third maternity leave and to enjoy the summer off with her girls. This season finale episode is packed with insights and strategies to ensure your business thrives independently, drawing from her personal experiences with maternity leave years ago. You'll discover how to identify potential pitfalls and succeed in automating and delegating tasks, creating a harmonious blend of work and family life.Throughout this finale of The Branding Business School podcast, Victoria unravels the transformative magic of outsourcing. With six years of steering BrandWell, embracing her role as CEO meant letting go of wearing all the hats. From marketing to client management, Victoria shares how outsourcing crucial tasks has been the backbone of her business scalability and a shield against burnout. Even if outsourcing isn't your current path, Victoria offers creative solutions for enlisting support from your network, ensuring both business and personal well-being thrive.Prepare to be inspired by tales of resilience and adaptability. In the second half of this episode, Victoria dives into how her and her team have been navigating the recent rebranding challenges at BrandWell, which she calls, The Messy Middle. Victoria delves into the lessons learned from unexpected trials and the power of faith and flexibility. This episode is your guide to embracing chaos, finding peace in tumultuous times, and growing through every challenge. We're ending Season 9 with a GOOD one, so throw in those ear buds, and press play!Links Mentioned in Today's Episode:BrandWell DesignsApply for Your Website Refresh for 50% Off!! – This offer is available for May 2025 onlyListen to Sound Mind on SpotifyJoin the Insider List, here!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Watch out documentary on the Future of the CMO from this link

Today's show is a Q&A session focused on the pet waste removal business. Erica addresses various questions submitted by listeners, providing advice on topics such as handling unscheduled visits, attracting a first client, optimizing a Google Business Profile, branching out into new services, calculating monthly pricing, comparing business management software like Jobber and Sweep and Go, managing contracts, choosing business insurance, placing yard signs, dealing with difficult yards, tracking fleet vehicles, and handling client vacation skips. She shares personal experiences and recommendations throughout the discussion. Scoop Con 2025 (May 23-24, 2025) https://scoopcon.com/  Comments and Questions are welcome.   Send to: thescooppodcast22@gmail.com

In this episode of the Learning from Smart People Podcast, Rob Oliver talks with Nikki Bradley about how to build a powerful personal brand. Nikki is a brand strategist and authentic messaging expert who helps her clients show up as the boldest, truest versions of themselves. Drawing from both her corporate background and her own entrepreneurial journey, she shares practical insights and a powerful framework for creating a brand that resonates.Here are some key takeaways from Rob Oliver and Nikki Bradley’s conversation:Your brand starts with your identity: you must see yourself clearly to be seen by others.Authenticity is magnetic—your audience connects when you show up as the real you.Saying “no” is a form of self-care and a boundary-setting skill worth mastering.Avoid the trap of imitating others online; your uniqueness is your superpower.Personal branding involves a balance of purpose, passion, blind spots, and your innate gifts.Feedback from close connections can reveal unseen strengths and clarify your personal brand.Branding is more than a logo or website—it’s about clarity on your values and messaging.Ideal clients share your values; think psychographics, not just demographics.Nikki’s “airplane test” helps identify clients you’d genuinely enjoy working with.Success is more likely when you stop trying to do it alone and seek the right support.Branding requires knowing the exact problem you solve and articulating it simply.Your name should be associated with a key problem your clients face.Tools for branding include social media, clarity on your “why,” and consistent visibility.Your operating system—how you run your business—can support or sabotage your branding.Building a business aligned with your purpose leads to more joy and less hustle.Faith, values, and personal alignment play a central role in Nikki’s brand philosophy.You can connect with Nikki Bradley and access her free resources here:Website: nikkibradley.netFree Masterclass: $100K in 90 Days MasterclassFacebook: NikkiFBradleyInstagram: @thenikkibradleyLinkedIn: Nikki F. BradleyThanks for listening to the Learning from Smart People Podcast!Subscribe, leave a comment and follow us on social media:Twitter: http://twitter.com/LFSPPodcastInstagram: http://instagram.com/LFSPPodcastFacebook: http://facebook.com/LFSPPodcastLinkedIn: https://www.linkedin.com/company/lfsppodcast/LinkedIn: https://www.linkedin.com/in/imroboliver/YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-wYou can also use the "Contact" page on the "Learning from Smart People" website:Contact Us

Nothing's Hollie Bishop joins the Marketer's Brief podcast to discuss the importance of earned media when marketing its new phones.

Industrial Talk is onsite at DistribuTech 2025 and talking to David Moncur and Jordan Manalili with Moncur about "Branding for success". David Moncur and Jordan Manalili from Moncur, a branding agency, discussed challenges in the power generation industry at the PowerGen conference in Dallas. They highlighted the difficulty companies face in differentiating their products, often commoditized due to similarities. David emphasized the importance of strategic messaging and branding to avoid commoditization and maintain pricing. Jordan introduced their Brand Framework, which helps companies communicate effectively by aligning their messaging with client needs. They stressed the value of proactive branding and strategic planning to stay relevant and competitive in the rapidly evolving industry. Action Items [ ] Reach out to David Moncur on LinkedIn to discuss Moncur's branding and messaging services. [ ] Connect with Jordan Manalili on LinkedIn to learn more about Moncur's process for translating technical information into compelling messaging. Outline Introduction and Welcome to Industrial Talk Podcast Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations. Scott welcomes David and Jordan, highlighting their roles and the company they represent, Moncur. Scott mentions the conference location, Power Gen in Dallas, Texas, and the purpose of the event. David and Jordan provide brief introductions about their roles and backgrounds. David's Background and Company Overview David explains his role as the principal of Moncur, a branding agency headquartered in Southfield, Detroit metro area. He shares his career specialization in marketing, strategic messaging, and branding, with a team of 40. David discusses the company's focus on construction, engineering, manufacturing, and tech SaaS sectors. Scott and David talk about the challenges faced by power generation companies and the importance of differentiation. Challenges in Power Generation and Strategic Messaging David identifies common challenges faced by B2B companies in the power generation sector, such as differentiation and broader awareness. Jordan adds that strategic messaging is a significant issue for many companies, as they struggle to communicate their unique value proposition. Scott and Jordan discuss the problem of commoditization in the industry and the need for effective messaging to avoid it. David emphasizes the importance of differentiation and specialization to maintain pricing and market position. Brand Framework and Strategic Messaging Process Jordan introduces the concept of Brand Framework and strategic messaging, which helps companies communicate effectively. He explains the challenge of translating technical jargon into client-friendly language. Jordan highlights the importance of understanding both the company's strengths and the client's pain points to create a compelling message. Scott and Jordan discuss the process of shifting messaging to avoid commoditization and achieve premium positioning. Proactive vs. Reactive Branding Strategies David advises companies to invest in branding proactively rather than waiting for problems to arise. He explains that a strong brand helps attract top talent and maintain a competitive edge. Scott and David discuss the importance of planning ahead and investing in brand strategy to avoid costly mistakes. Jordan shares examples of companies...

This deep dive is tailored for founders of boutique professional services firms aiming to gain significant market recognition. The session discusses strategies to solve the 'obscurity problem' and build market eminence. Guided by David Newman and his firm Do It Marketing, the focus is on leveraging the three fundamental pillars of market eminence: speaking, publishing, and podcasting. The script emphasizes the importance of targeted speaking engagements, producing valuable published content, and guesting on niche podcasts to showcase expertise, build credibility, and reach ideal clients.

Watch the YouTube version of this episode HEREAre you looking for advice on how to become a better lawyer? In this insightful episode of Maximum Lawyer, Tyson chats with Steve Fretzin about the dual importance of legal expertise and business development for lawyers. Tyson and Steve discuss the importance of good development in becoming a lawyer, which includes multiple steps. Communication is a huge part of developing into a good lawyer. Though many lawyers tend to be sales people where they sell themselves as the best person for the job to clients, Steve emphasizes the need to get to know the client, what their needs are and how you can help them. Building that relationship ensures the client can trust you as their lawyer and know that you have their best interests in mind.There are a lot of opportunities for lawyers to take advantage of advancing technology. Whether it's marketing, intake, writing up reports or conducting research, AI can be a game changer for lawyers. It is also important for AI to be used throughout a firm to ensure everyone is on the same page. Steve proposes firms have technology and AI embedded into policies to make sure employees are all following the same direction.Listen in to learn more!01:23 Lawyers as Service Providers 09:02 Concerns About Subscription Models 11:58 AI Implementation in Law Firms20:20 Mindset on Business Development 22:24 Partnership Dynamics27:33 Survival Strategies in Tough Times31:08 Accessing Resources and NetworkingTune in to today's episode and checkout the full show notes here. Connect with Steve:Website Instagram  Facebook  Linkedin  X 

Tiana Ravden is the founder of Eroe, an innovative lingerie brand that's been ten years in the making and fueled by a deep belief in the everyday strength of women. After leading merchandising for companies like Mattel, Gap, and Tommy Hilfiger — and building her own clothing brand and restaurant — Tiana followed her passion, turning a side hustle and a patented idea into a full-time mission to empower confidence, femininity, and triumph through Eroe.Use ELEVATE20 for 20% off your order.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.Contact us: https://www.elevatemybrand.com/contact Stay connected & DM us feedback on the podcast:Instagram: https://www.instagram.com/elevatemybrandla/ LinkedIn: https://www.linkedin.com/company/elevatemybrandla/ TikTok: https://www.tiktok.com/@elevatemybrand

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/badfriends Thank you to our Sponsors: Huel, Goldbelly, Talkspace, BLUECHEW, Rocket Money & Spotify • Huel: Try Huel with 15% OFF today using cde BADFRIENDS at https://my.huel.com/BADFRIENDS. Fuel your best performance with Huel today! • Goldbelly: Get free shipping and 20% off your first order at https://GOLDBELLY.com with code BADFRIENDS • TalkSpace: Get $80 off of your first month when you go to https://Talkspace.com/BADFRIENDS and enter code SPACE80 • Rocket Money: Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to http://www.RocketMoney.com/BADFRIENDS today. • Shopify: Sign up for a one-dollar-per-month trial period at https://www.shopify.com/badfriends YouTube Subscribe: http://bit.ly/BadFriendsYouTube Merch: http://badfriendsmerch.com More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Juicy Instagram: https://www.instagram.com/jetskijohnson/?hl=en More Fancy SOS VHS: https://www.youtube.com/@SosvHs Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This episode contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ads Learn more about your ad choices. Visit megaphone.fm/adchoices