Podcasts about Branding

This week Jim's guest on The CMO Podcast is Carrie Palin, the SVP and Chief Marketing Officer of Cisco, the $55 billion by revenue tech leader, whose purpose is to leverage technology, people, and broader networks to solve society's greatest challenges. Cisco is on quite a roll–its stock is up about 40% in the last year. Carrie never took a marketing class in school, and never even imagined she would be a top tech B2B marketer, let alone the CMO of one of the world's great companies. But serendipity happened, and Carrie said yes to IBM coming out of TCU, and began a tech marketing career that took her to Dell, Box, Splunk, and now Cisco. Carrie has had a remarkable run in her four years as Cisco's CMO, which we will talk about. Tune in for a conversation with a CMO, who believes some things in life are simply non-negotiable.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Organizations love to optimize—but often forget what, or who, they're optimizing for. When teams are built around internal structures rather than customer outcomes, even the best strategies become slow to adapt.Author and data analyst Neil Hoyne and Pini Yakuel explore how behavioral rigidity, not technical limitations, holds most companies back. Drawing from principles in Neil Hoyne's book, Converted, they argue for a shift toward systems that favor adaptability, exploration, and proximity to the customer. Because in a world shaped by AI, the real competitive edge is not just speed—it's staying meaningfully connected to the people you serve.Key TakeawaysWhen roles become identities, organizations lose flexibility. Over-specialization makes it harder for teams to respond to evolving customer needs.Behavioral defaults—not tech—often slow teams down. Loyalty to familiar workflows or team structures can block innovation, even when tools are available.AI works best when aligned with real customer strategy. It's not a shortcut or a strategy in itself—it's a multiplier for what actually matters.Customer-centricity requires outcome-driven teams. Structuring around internal functions, rather than external impact, leads to misaligned incentives.Small shifts in ownership create big changes in experience. Empowering teams to work across silos—even partially—brings them closer to the customer, and closer to results.Key Quotes[00:13:50] “Marketing teams don't just bake bread—they are bread. It's not just what they do; it's who they've become. So when the shift happens—when the customer wants cupcakes instead—they miss it entirely. Because they weren't watching the customer. They were defending the bread.” – Neil Hoyne[00:21:13] “If your strategy is ‘use AI better than the competition,' you don't have a strategy.” – Neil Hoyne[00:25:46] “Accelerate what already works. Tactics are multipliers, not miracles.” – Pini[00:46:47] “Positionless isn't binary. Can you let a team own 10% of something, start to finish?” – Pini Yakuel[00:51:39] “We've gone too far into specialization. It's time to bring back the craftsman.” – Neil HoyneAssociated Links:Learn more about Optimove's platformsLearn more about Positionless MarketingRead Converted by Neil HoyneCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Have you ever met someone who just gets it, like, really understands what it takes to create a business people rave about? That's exactly who Brittany Hodak is. And thanks to Kim Walker, who nailed it as the host of this episode of the Auto Repair Marketing Podcast, we get to hear Brittany drop insight after insight that every shop owner needs to hear.Kim sets the stage perfectly, bringing her passion and real-world experience into the conversation. The energy between her and Brittany is electric, and the value they deliver? Next level.Brittany breaks down what it means to turn your customers into superfans, not just repeat clients, but people who shout your name from the rooftops. And let me tell you, this isn't fluffy theory. She gives real, actionable advice that hits home for our industry. From the power of storytelling to how to destroy customer apathy, this episode is packed with takeaways you can use.If you're ready to stop being just another shop and start being the shop, this one's your playbook. It's about way more than fixing cars, it's about building a brand, creating a connection, and delivering a customer experience that people can't stop talking about.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)Brittany Hodak - websiteFollow Brittany on Instagram and DM her “elevator” and she will send you her resource to help you identify areas in your shop where you can improve the customer experienceFollow Brittany on Instagram, Facebook, YouTubeShow Notes with TimestampsIntroduction (00:00:01) Introduction to the podcast, episode number, and guest, Brittany Hudak.Sponsor Acknowledgments (00:00:32) Thanking sponsors RepairPal and App Fueled, with brief sponsor messages.Vision High Tech Expo Experience (00:01:09) Kim shares her excitement about hearing Brittany speak at Vision and the impact of her talk.Brittany's Background & Customer Experience Roots (00:02:08) Brittany discusses her background, her father's influence, and her passion for customer experience.Industry Event Attendance & Community (00:03:27) Discussion about the small percentage of the industry attending events and the value of community.Brittany's Book & Super Approach (00:04:30) Introduction of Brittany's book "Creating Superfans" and the SUPER framework.Shark Tank & Notable Clients (00:04:30) Brittany's Shark Tank experience and work with high-profile clients like Dr. Pepper and Dolly Parton.Dolly Parton Stories & Imagination Library (00:06:10) Brittany shares personal stories about working with Dolly Parton and the Imagination Library.Branding & Audience Engagement (00:09:18) Kim discusses Brittany's branding, engaging presentations, and the importance of thoughtful...

Watch our documentary on the Future of the CMO from this link

Personal Branding Power TipsIn this episode of the Brand Design Masters podcast, Philip delves into an advanced perspective on personal branding, which he dubs 'Personal Branding 2.0'. Philip explores the evolution of personal branding and discusses how creative professionals can leverage new platforms and formats, like short-form video on TikTok and Instagram Reels, to build an authentic presence. He emphasizes the importance of storytelling, community building, and collaboration in establishing a strong personal brand. Additionally, Philip discusses the role of emerging technologies, such as AI and automation, in streamlining brand building efforts. He concludes with key mindset shifts necessary for sustaining a resilient and impactful personal brand. Philip also introduces his new mastermind membership community, Bonfire, designed to support creative professionals through coaching, networking, and resource sharing.BONFIRE: https://philipvandusen.com/bonfire00:00 Introduction to the Brand Design Masters Podcast00:19 Personal Branding 2.0: An Advanced Look01:09 Leveraging New Platforms and Formats03:07 Owning Your Narrative: Personal Branding as Storytelling04:28 Building Influence Through Community and Collaboration07:34 Embracing Emerging Tech in Personal Branding09:42 Mindset Shifts for Personal Branding 2.010:37 Conclusion and Final Thoughts_______________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Communityhttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PRO COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen  ____________________________Philip VanDusen is a branding consultant based in New York. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Snap CMO Grace Kao talks sponsored snaps, AI and Cannes on the Marketer's Brief.

Watch the YouTube version of this episode HEREAre you a lawyer looking for topics in being transparent and present? In this episode of the Maximum Lawyer Podcast, Tyson interviews attorney Ruma Mazumdar, who transitioned from commercial litigation to founding a remote law firm during the pandemic. They discuss the motivations behind this career shift, the challenges and benefits of remote work, and strategies for maintaining transparency and a positive team culture.Ruma shares how her litigation experience helps her in real estate law, especially when going through the dispute process. The transition into real estate was smoother for Ruma due to her litigation background, which helps her resolve disputes very early one before they get heated. For those who are hoping to transition into an area of law that is not heavy in court battles, experience in litigation can help with getting deals or cases settled quicker and can help in attracting clients.Ruma speaks to the importance of being present with clients, especially working in a post-COVID environment where many offices are fully remote. When working with clients, giving them your full attention helps with gaining their trust. A client is looking to you to help them resolve their issues and if you are not present, it can cause clients to feel like you don't care about their case or you don't know how to manage your time and responsibilities. Ensure to always remain present with each client so you can be the best lawyer possible!Listen in to learn more!03:43 Remote Work & Trial Period 06:58 Adjusting to Remote Life09:09 Building a Lifestyle Firm 11:14 Boundaries & Team Connection23:18 Mindset Shifts & CEO RoleConnect with Ruma:Website  Instagram Personal Instagram 

You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF. Take off your pants and buckle up b*tches, it's about to get bumpy… Today's episode is about to blow your MF mind when it comes to building a brand that breaks the mold. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.You want to build a brand that people know, like, and trust, but if you really want to stand out... it's time to let go of the pink, white, and taupe BS and create a brand that makes your Unicorns feel a MF feeling. Ready to ditch the basic bitchery? Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…Then, get your hooves on the five-algorithm hacking pieces of content to turn your brand story into client-attracting goodness

Send us a textOn this episode of the Grow My DJ Business Podcast Cream & Gary W Discuss: Feeling stuck is common in the DJ industry during slow periods.Summer can be a time to network and secure fall gigs.Understanding the business side of DJing is important for success.Reading the crowd can dictate the flow of the night.Closing sets should fill gaps left by headliners.Join the Grown My DJ Business Discord Here! Follow or subscribe wherever you are listening. Try Digital Music Pool for $9.99DMP is the ultimate record pool for pro DJs looking for the hottest exclusive tracks updated daily.Support the show

Unlock the secrets of scaling your roofing business with high-converting homeowner referrals. In this episode of the Hook Better Leads Podcast, we sit down with John Senac, industry trainer and founder of Master Your Craft, to dive deep into: • The psychology behind referral asks • Why most salespeople fail at referral systems • How to get 70%+ close rates through strategic referrals • Role-play scripts that actually work • Using small-dollar gift cards the smart way • Social media tactics to boost organic leads through storytelling • What marketers are missing when it comes to systemic referral marketingIf you're in roofing, home services, or local contracting, this is the playbook you need to convert introductions into sales.

Points of discussion:—Read the 2025 Beer Branding Trends Report here: https://cododesign.com/2025-beer-branding-trends-review/—Q1: How often do you think a brewery should be refreshing its packaging? You said every four or five years in the article, but what if things are going well by that time? Does it still make sense to refresh your packaging if sales are strong and you're happy with how everything looks?Q2: You wrote about flat sales as a possible reason for a brand or package refresh, but what if your sales are in a state of rapid decline, say, 10 to 12% down each year since 2022?Q3: Is there a way to win in the lager segment today? It seems like Montucky and Garage Beer are so dominant that even larger craft breweries are behind the power curve. Is it worth it for a smaller brewery to attempt to play in this space right now?Q4: Thanks for including the Babe-centric thought here. This is something our (mostly female) marketing team has discussed a lot over the last year. Similar to your take, we're not offended, but do wonder if the type of person that this resonates with is even be a craft beer drinker at all?Q5: What are your thoughts on the “bifurcation” trend. This looks great, but I see it everywhere. How do you guys handle it when a look like that makes sense for a brewery, but is super common in their market?Q6: What role do you see for Ai tools like Canva or Midjourney at smaller breweries with limited resources? Is this a great asset for them, or a major threat for in-house designers? Or, both? And maybe a related — or a bonus question? — what impact do you think this will have on the design industry?-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

Reframing isn't just for resumes, it's a core skill if you want a career (and personal brand) that's built to last. Whether you're navigating a career transition or making sure you're ready for unexpected opportunities, the key is staying proactive long before you need to.Lisa Rangel, CEO of Chameleon Resumes, has helped clients in more than 88 countries future-proof their careers and land fulfilling, high-paying roles. With her META Job Landing System, Lisa combines resume writing, brand management, and career strategy to help executives show up as their best professional selves, before the market demands it.In this episode of Branding Room Only, Paula Edgar and Lisa dive into how to manage your personal brand like a boss (even if you have a boss), why experience alone won't open the right doors, and why AI can't replace the human side of personal branding. Lisa also shares practical advice for executives stuck in the “I can sit here for a while” trap and what it really takes to stay ready for what's next.1:14 – Lisa's definition of personal brand, her three-word self-description, plus a hype song and a favorite Thomas Paine quote7:08 – How Lisa's childhood and family background shaped her career philosophy10:41 – Lisa's shift from recruiting to launching Chameleon Resumes15:50 – Why “years of experience” won't save you — and what real job security looks like today20:16 – Lisa's take on AI, personal branding, and why human judgment still matters24:58 – The power of proactive career management and a daily practice to stay ready30:22 – The META Job Landing System: How Lisa's four-part framework helps clients land the right roles36:20 – How branding yourself changes when you're the boss vs. when you report to one41:48 – Common mistakes professionals make on LinkedIn, in interviews, and in brand positioning48:50 – Practical advice for executives stuck in a role that's no longer a fit53:30 – Lisa's best career advice, what she'll never compromise on, and the magic she brings to every client experienceMentioned In Reframing, Branding, and Staying Ready for What's Next with Lisa RangelChameleon Resumes | Executive Career Chats | LinkedInDig Your Well Before You're Thirsty and other books by Harvey MackaySign up for Paula's Upcoming WebinarsLearn More About Paula's Personal Branding Strategy Session OfferCall to ActionFollow & Review: Help others find the podcast. Subscribe and leave a quick review.Want more branding insights? Join Paula's newsletter for expert tips and exclusive content! Subscribe HereSponsor for this episodeThis episode is brought to you by PGE Consulting Group LLC.PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designeAre you where you hope you'd be halfway through the year? If not, don't worry, you're not behind, and you are not alone. Join me for a free webinar: Mid-Year Audit. Does your June progress match your 2025 goals and intentions? Happening on Friday, June 13th at 2 p.m. Eastern.No matter where you are right now, this is your moment to reset and recommit.Register now

In this episode of the Fussy Cutters Club podcast, host Ange Wilson speaks with Megan from Quilt Scouts about the innovative concept of earning badges in quilting. They discuss Megan's journey into quilting, the structure of Quilt Scouts, the various badges available, and the community aspect of quilting. The conversation also touches on the upcoming in-person quilt camp and the supportive network that has helped Megan launch her idea. They discuss the challenges and joys of crafting, the significance of photography and branding, and the desire to create a recognisable style. The conversation culminates in a celebration of the quilting experience, emphasising the importance of using quilts in everyday life and fostering connections through shared experiences.

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/badfriends Thank you to our Sponsors: GoldBelly, Shopify, Rocket Money & BLUECHEW • Goldbelly: Get free shipping and 20% off your first order at https://GOLDBELLY.com with code BADFRIENDS • Rocket Money: Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to http://www.RocketMoney.com/BADFRIENDS today. • Shopify: Sign up for a one-dollar-per-month trial period at https://www.shopify.com/badfriends • BlueChew: Try your first month of BlueChew FREE when you use promo code BADFRIENDS -- just pay $5 for shipping 0:00 Horrible, Terrible, Bad Thoughts 4:00 Bobby's Opener 10:00 Eccentric King 15:00 Karate Ghost 23:00 Where's My Role, Tom Segura? 28:00 Nightly Routine 33:00 Black Graduation 40:00 Most Polite He's Ever Been 46:00 Funeral Photoshoot 53:00 AA Meetings 1:02:00 King Charles the Dog YouTube Subscribe: http://bit.ly/BadFriendsYouTube Merch: http://badfriendsmerch.com More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Juicy Instagram: https://www.instagram.com/jetskijohnson/?hl=en More Fancy SOS VHS: https://www.youtube.com/@SOSVHS Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This episode contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ads Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Hustle Inspires Hustle, Alex Quin talks with Chris Mirabile, founder of Novos, a company using science from Harvard and MIT to help people live longer and healthier lives. After surviving a brain tumor at 16, Chris committed to mastering health and aging, eventually becoming biologically 13.6 years younger than his chronological age. He shares low-cost lifestyle strategies like fasting, clean eating, consistent sleep, and moderate exercise, as well as advanced tools like Novos supplements and hyperbaric oxygen therapy. Chris also cautions against trendy, untested biohacks and stresses the importance of prioritizing fundamentals. His goal: to add over a billion years of healthy life to humanity.Episode Outline[00:00:00] Introduction of Chris Mirabile and Novos [00:03:00] Chris's brain tumor diagnosis and recovery journey [00:08:00] Impact of health struggles on self-esteem and mindset [00:12:00] Realizing aging is modifiable through lifestyle [00:15:30] Creating Novos and the science behind it [00:20:00] How lifestyle affects 70–90% of lifespan [00:24:30] Low-cost health tips: fasting, diet, activity, sleep [00:34:00] Higher-cost biohacks: Eight Sleep, supplements, hyperbaric chambers [00:40:00] Novos Core, Boost, and Vital explained [00:48:30] Risks of trendy health fads: grounding and peptide injections [00:55:00] Chris's vision: a billion years of healthy life for humanity [00:58:00] Final thoughts and where to follow Chris and NovosWisdom NuggetsLifestyle Over Genetics: You Have More Control Than You Think : Up to 90% of your lifespan is influenced by how you live—not your DNA. Chris emphasizes that the power to extend your healthspan is mostly in your hands.Build the Foundation First: Health Before Hacks : Chris stresses mastering sleep, diet, movement, and mindset before jumping into expensive tools or supplements. The basics drive the biggest results.Don't Fear Aging—Understand It : Aging is not a random process. It's driven by 12 known biological mechanisms, which you can slow with proper interventions backed by real science.Intentional Living: Reframe Hardship Into Purpose : Chris turned a brain tumor and his mother's cancer into fuel for building a health-driven company with a mission to help others live better, longer lives.Be Cautious with Health Trends : Not everything hyped in the wellness world is safe. Chris breaks down the importance of risk vs. benefit and why skepticism is healthy when it comes to biohacks.Power Quotes:""People have normalized feeling like shit.” - Alex Quin"Your body is the most advanced computer ever made." - Chris MirabileConnect With Chris :Instagram: (https://www.instagram.com/slowmyage/)Novos Instagram: (https://www.instagram.com/novoslabs)Linkedin (https://www.linkedin.com/in/iandeloney/)Website (slowmyage.com)Company: (novoslabs.com)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Erica interviews Dermot Woods, the owner of "The Scoop Master," a successful dog waste removal business based in Connecticut. Dermot discusses his journey from a side hustle to managing 250 customers and four part-time independent contractors, emphasizing the importance of taking action and prioritizing tasks for business growth. He shares his strategies for acquiring early clients through local Facebook groups and word-of-mouth, along with his current advertising spend and pricing model. The conversation also touches on the unique aspects of the poop scooping industry, the benefits of independent contractors, and the importance of community support among business owners. Comments and Questions are welcome.   Send to: thescooppodcast22@gmail.com

We go fully uncut and live for the first time, discussing the power of live content, creative struggles, the future of AI in branding, and how legacy brands can rise (or fail).We also react to trailers for Fantastic Four, Alien: Earth, and Wicked: For Good.Checkout the full NO EDIT LIVE BROADCAST here: https://youtube.com/live/rPyky1-ABdI00:00 Introduction and Going Live00:20 The Benefits of Live Streaming01:45 Challenges and Strategies in Content Creation05:02 Personal Reflections and Emotional Moments07:55 The Process of Writing a Book14:28 Insights from Influential Figures26:58 The Importance of Building in Public32:00 The Evolution of Business and Branding47:48 Wu-Tang Clan's Creative Process49:18 Applying the Wu-Tang Method to Book Launches49:53 Personal Stories and Inspirations59:23 The Role of AI in Creative Industries01:00:04 Music Industry Dynamics and AI01:07:11 Branding and Consumer Perception01:14:38 Trailer Reactions and Reviews01:28:14 Concluding Remarks and Future Plans#ShowVsBusiness #LivePodcast #AIinMedia #ContentCreation #FantasticFour #AlienEarth #WickedMovie #Podcast #ShowVsBusiness----------Show vs. Business is your weekly take on Pop Culture from two very different perspectives. Your hosts Theo and  Mr. Benja provide all the relevant info to get your week started right.Looking to start your own podcast ? The guys give their equipment google list recommendation that is updated often Sign up - https://www.showvsbusiness.com/----------Follow us on Instagram - https://instagram.com/show_vs_businessFollow us on Twitter - https://twitter.com/showvsbusinessLike us on Facebook - https://www.facebook.com/ShowVsBusinessSubscribe on YouTube: https://www.youtube.com/channel/UCuwni8la5WRGj25uqjbRwdQ/featuredFollow Theo on YouTube: https://www.youtube.com/@therealtheoharvey Follow Mr.Benja on YouTube:  https://www.youtube.com/@BenjaminJohnsonakaMrBenja --------

Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing.Quand j'ai décidé de me lancer dans la formation en ligne, j'étais pleine d'énergie, ultra positive et motivée. Ca faisait des années que je travaillais en marketing, j'avais une solide expérience : dans des grosses boîtes, des petites, chez l'annonceur, en agence de pub, en local et l'international. Bref, j'avais l'expérience qu'il faut pour transmettre. Donc je me lance, toute confiante que j'étais faite pour ça. Oui, sauf que le marché de la formation, c'était un tout nouveau marché pour moi. Et la formation en ligne encore plus. Et même si j'avais de solides compétences dans mon domaine d'enseignement, c'est-à-dire le marketing, et bien j'ai vite compris que tout n'était pas si simple. Parce que la formation en ligne a ses codes, ses méthodes, ses outils, son réseau, ses médias. Bref, c'était un peu le brouillard.Mais j'ai pris un raccourci. Pour être opérationnelle très rapidement, challenger mes idées, et me sentir confiante dans ma pédagogie. Et ce raccourcis, c'est d'avoir un mentor. Personnellement je pense que ma mentor m'a fait gagner 2 ans sur le business de la formation. En fait, je ne suis même pas sûre que j'aurais continué si je n'avais pas eu ses conseils. Ma mentor à moi est américaine, elle s'appelle Amy Porterfield et c'est LA boss de la formation en ligne aux Etats-Unis. Autant vous dire qu'elle avait 2 ou 3 trucs à m'apprendre sur le sujet

In this episode of the Greenbook Podcast, host Karen Lynch sits down with Kira Greenberg, Senior Manager of Brand Insights for Jameson at Pernod Ricard USA. With a background in anthropology and deep qualitative research, Kira brings a unique perspective to brand strategy and cultural relevance. She shares how storytelling functions not just as a tool for communication but as a foundation for strategic brand decisions.The conversation spans her category shift from media to spirits, working within a multinational matrix, and the nuanced role of AI in modern research. If you're in insights, marketing, or strategy, this episode will leave you thinking differently about how research connects people, culture, and brands.Key Discussion Points:The power of storytelling in strategic brand insightsShifting categories: from Warner Bros. to Pernod RicardCultural nuance and the art of connecting with diverse audiencesAI's evolving role in qualitative research workflowsWhy the future of insights depends on deep strategic partnershipResources & Links:Pernod Ricard USAJameson WhiskeyGreenbook's IIEX North AmericaYou can reach out to Kira Greenberg on LinkedIn.Many thanks to Kira Greenberg for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

In this episode, we sit down with John Cooney, Group CEO of Forbidden City, to explore the brand's unique approach to luxury in the iGaming industry. John shares the vision behind positioning Forbidden City as a premium brand that seamlessly blends high-end retail, hospitality, and online gaming. From exclusive design elements to VIP experiences, listeners get an inside look at how Forbidden City is redefining what it means to deliver luxury in a digital entertainment space.John dives into the innovative strategies powering the brand's success, including a game-changing loyalty program designed to mirror the sophistication of elite lifestyle brands. We also examine the complexities of operating in a highly regulated environment and the balancing act between brand integrity and compliance. With insights into market adaptation and digital transformation, this conversation is a masterclass for anyone looking to elevate their brand within the iGaming world.The episode also explores the brand's core focus on high net worth individuals and how Forbidden City curates experiences tailored to this niche. John discusses potential pathways for expansion into broader gaming markets, the critical role of strategic partnerships, and the future of luxury in the online gaming space. Host: Joe StreeterGuest: John CooneyProducer: Anaya McDonaldEditor: James RossiGaming Daily is the official podcast of SBC Summit Malta. Taking place from 10-12 June at the Intercontinental in Malta, SBC Summit Malta is the definitive casino and betting event where European companies and professionals converge to explore cutting-edge insights, gain transformative skills, and forge impactful connections with senior decision-makers. Get your tickets now at sbcevents.com.iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Special Kick-Off Series - 6 Essential Elements Of A Human Design-Powered Business PROSPERITY: The Sixth Essential Element - Living Your Truth in Business Episode Summary In this culminating episode of the six-part series, Victoria Gibson reveals how to achieve true PROSPERITY by integrating all six essential elements into your complete "SOULution." This isn't just about financial success - it's about having the courage to live your truth in business while creating sustainable abundance that feeds your soul and serves the world. Key Topics Covered

Watch the YouTube version of this episode HEREIn this episode of the Maximum Lawyer podcast, host Tyson explores how AI agents — specifically using “prompt chaining” — can streamline email management for law firms. Tyson explains the step-by-step setup of AI-driven email campaigns, and he shares the best and the worst of prompt chaining, and offers practical tips for implementation. He emphasizes the importance of clear agent roles, continuous monitoring, and ongoing refinement to maximize efficiency. Listen in to this episode, a valuable resource for legal professionals interested in leveraging AI to improve workflow and client communication. 03:04 New Email Campaign 05:16 Detailed Walkthrough of the Select Emails Campaign06:12 Drafting Email Replies and Agent Instructions 08:19 Prompt Chaining Framework Concepts 09:22 AI Agents vs. Automation Nodes Tune in to today's episode and checkout the full show notes here. 

Public Relations for Small Businesses isn't just about press releases and damage control — it's the foundation for trust, reputation, and long-term growth. In this episode, marketing and PR consultant Leslie A.M. Smith shares how entrepreneurs, physicians, and service-based professionals can use PR to elevate their brand and connect with their audience more authentically.If you're searching for effective small business marketing strategies, frustrated by cost-effective PR tactics that don't work, or trying to align your personal branding with your services — Leslie brings clarity, actionable steps, and a no-nonsense approach. Her insights address the very questions many entrepreneurs ask:“How do I position myself in a crowded market?”“Why isn't my branding working — and how do I fix it?”“What's the difference between crisis communication and true proactive PR for doctors or service providers?”“How can I use the marketing mix for entrepreneurs to attract my ideal clients?”Leslie breaks down the PR game in a way that's digestible, especially for professionals like doctors, dentists, and lawyers. She explains how customer service in healthcare is a vital brand touchpoint, why your front office may be undermining your efforts, and how to transform your brand presence without overspending.This episode will give you the clarity and direction you've been looking for. Leslie's analogies — from “marketing mania” to the “cake and frosting” branding metaphor — will shift the way you view PR forever.

Across the USA and globally, many once supportive brands are staying quiet or staying away from supporting PRIDE this year. If June was or is your brand's sole marketing strategy to connect with the LGBTQ consumer, then you need help. Caught My Eye looks at a recycling solution involving plastic Coke bottles in India. Also, Mondelez filed a lawsuit against ALDI for packaging design that is too close to Nabisco products such as Oreos and Wheat Thins. Our Business Birthday celebrates Henry Phillips, of the namesake Phillips Head Screw and Screwdriver. We're all business. Except when we're not. Apple Podcasts: apple.co/1WwDBrC Spotify: spoti.fi/2pC19B1 iHeart Radio: bit.ly/4aza5LW YouTube Music: bit.ly/43T8Y81 Pandora: pdora.co/2pEfctj YouTube: bit.ly/1spAF5a Also follow Tim and John on: Facebook: www.facebook.com/focusgroupradio

This episode brings an energizing and expansive conversation with Natalia Gaitan, a Colombian immigrant, Creative Director, and Founder of Hola Luz Creative. Natalia's studio helps audacious, impact-driven entrepreneurs transform their purpose into powerful visual presence.From designing for Fortune 500 brands like TJ Maxx and JC Penney to launching a mission-driven creative agency, Natalia shares how her entrepreneurial journey has been an act of defiance, empowerment, and storytelling. We explore:How branding becomes a political act for Latina and minority-owned businessesThe power of redefining wealth, success, and visibility through entrepreneurshipWhy investing in your brand is non-negotiable if you're building a legacy of impactWhy purpose-led business needs strategy, not just passionTangible insights for changemakers ready to take their message seriouslyWhether you're a startup founder, creative, nonprofit leader, or seasoned entrepreneur - this episode is your reminder that branding isn't about ego. It's about credibility, impact, and giving your message the vessel it deserves. As Natalia explains in the episode, “If you took your business as seriously as you take your purpose, everything would change.”About Natalia Gaitan: Natalia, founder and lead designer of Hola Luz Creative Studio, is a bold advocate for purpose-driven branding. As a Latina entrepreneur with a background in designing for Fortune 500 companies, Natalia has transformed her passion for storytelling, cultural connection, and design into a thriving creative studio that serves audacious, impact-driven founders and organizations. Her work focuses on helping businesses amplify their voices and create lasting legacies through strategic branding and web design.Natalia's journey—from building her business in a second language to stepping into leadership as a speaker and mentor—reflects her commitment to breaking barriers and empowering women of color and underrepresented communities. She believes that a brand is not just a business asset but a powerful tool for connection, belonging, and change.Through Hola Luz Creative Studio, Natalia collaborates with clients to craft bold, authentic brands that inspire connection, elevate their visibility, and shine a light on their unique stories. With a blend of expertise, empathy, and cultural resonance, she's on a mission to help entrepreneurs build brands that don't just look good but also make an impact.Connect with Natalia:Instagram: @holaluzcreativeWebsite: www.holaluzcreative.comLoved this episode? ✨ Leave a review on Apple Podcasts or Spotify. It helps more changemakers find this show and dare to be seen.

Send us a textStrap in, nerds. This episode is Peaches, raw and unfiltered—no Aaron, no Trent, no buffer. Just one man, one mic, and 46 minutes of Combat Controller origin story, featuring: childhood trauma via Lethal Weapon, a trifold pamphlet that somehow convinced him to join the Air Force, and a fratricide incident that definitely wasn't in the recruiting video.If you've ever wondered how a 5'4” kid with a soccer background, a VHS tape, and a chip on his shoulder turned into a JTAC legend, mentor, podcaster, and actual military boogeyman—this is it. Plus, why leadership isn't sexy, why “white carding” is a war crime (almost), and why service to others is still the hardest flex.

Are they breakout stars or just... confusing? Pizza wine, salmon jerky, kava & mushroom-infused drinks, Gen Z-inspired peanut butter and “cheezy” puff snacks. Why we're thumbs up – or down – on buzzworthy new concepts in CPG. This episode also spotlights two remarkable women on a mission to elevate the way we eat: Holly Arbuckle of Singing Pastures and Swati Elavia of Monsoon Kitchens. Show notes: 0:35: Last Call. Coffee Comeback? Mo' Money For David & Moment. Yes, No, Ugh? Good Data. – BevNET Live Summer 2025 is days away. Do you have your ticket? John thinks RTD coffee is back on track, but why? Ray highlights David's $75M haul and purchase of a key supplier, as well as Moment's new $5M round. What's trending in Spate's Q2 food & beverage data? Insiders already know. It's a simple yes or no question, but we can't help ourselves when it comes to new and innovative products. 39:06: Interview: Holly Arbuckle, CEO, Singing Pastures – Fresh off her win at Naturally New England's Naturally Rising pitch competition, Holly shares the story behind Singing Pastures, a premium brand of fermented, slow-smoked meat sticks rooted in regenerative farming practices. She talks about her agricultural roots, the value of nutrient-dense food, and her vision for a more sustainable meat industry. 52:08: Interview: Swati Elavia, President, Monsoon Kitchens – A nutritionist with a deep love for Indian cuisine, Swati discusses Monsoon Kitchens' journey from serving institutions to launching retail products. She reflects on the challenges of scaling, the importance of staying true to culinary traditions, and her commitment to offering clean-ingredient Indian meals. Brands in this episode: Singing Pastures, Monsoon Kitchens, Starbucks, David, Moment, Brightland, Yellowtail, Mello, Bashi, One Trick Pony, Hippeas, Like Air, IQ Bar

Join us for a live session from The Whalies in LA with Bryan Cano, Head of Marketing at True Classic, on a recent meteoric rise to an $850M valuation. Bryan reveals how True Classic is democratizing AI adoption across their organization by turning every employee into a technology architect and maintaining human empathy that drives authentic brand connection. We explore how tactical innovation serves a grander vision: transforming from a men's apparel company into a cultural force that builds confidence and community for decades.Maybe AI Can Make Us More HumanKey takeaways:AI democratization beats top-down mandates: True Classic's most successful AI implementations emerged organically from employees identifying their own repetitive tasks, then building weekend solutions that eliminated Monday-morning drudgeryThe three-pillar AI framework: An approach that includes Generative (content creation), Operational (workflow automation), and Insights (proactive business intelligence) provides a comprehensive structure for organizational AI adoptionCentury-scale vision transcends tactics: Brands seeking longevity must graduate from channel arbitrage to culture creation. By moving beyond riding existing cultural waves to generating entirely new categories, they can win and keep customers for yearsEmpathy becomes a competitive advantage: As AI handles data analysis, human intuition and emotional intelligence become the irreplaceable differentiators in brand strategy and customer connection[00:17:20] “AI isn't going to eliminate our jobs. It's going to push our brains to the absolute limits. We'll have to use our imagination more than we ever have.” – Brian Lange[00:17:49] “It's going to make us more empathetic… As marketers, we've obsessed over the data. AI lets us return to thinking about the customer—their life stage, their needs, their emotions.” – Bryan Cano[00:27:09] “Just how Apple made technology accessible, we want to do the same for style and confidence. We want it to be effortless.” – Bryan CanoAssociated Links:Learn more about True ClassicLearn more about Triple WhaleCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

In this conversation, John Harcar interviews Mike 'MadDog' Hobbs, who shares his diverse journey through various industries, including real estate and mortgage banking. He discusses his experiences with bankruptcy, resilience, and the importance of standing out in a crowded market. MadDog emphasizes the need for real estate agents to articulate their unique value propositions and offers insights into how he helps agents grow their businesses through coaching and branding. The conversation concludes with MadDog sharing his keys to success and how to contact him for further assistance. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

I am excited to introduce Efficient Friday! Each week, in 10 minutes or less,  I want to share a super tactical tip, idea, process, hack, etc with you that you can implement in your business right away!In this episode, we dive into a common misstep advisors make—solving for the wrong problem. Are you actually demand-constrained or supply-constrained?

In this beer soaked episode we were joined by Tim Weaver a brewery branding expert with a passion for beer. Tim talks us through his journey that took him through marketing and branding for independent schools up to what he does now - making a living out of something that he is passionate about.Just how important is branding? In an ever pressured environment where breweries fight to stay afloat and keep producing the product that they're passionate about - it is vital to be able to tell their story and engage with their customer.We look at the changing market that has seen the growth of No and Low alcohol products and the trend for sour beers - of which Vault City are at the forefront - which we both agree could really take off this summer. The importance of a good taproom with well-structured event strategies and the beer itself.Want to learn about branding? Love a pint? Go grab yourself a cold one and press play.Here's where to get more from Tim:For daily beer branding based ramblings - https://www.linkedin.com/in/thebrandweaver/Instagram - @brandingforbreweriesThe 'Branding for Breweries" podcast on Spotify : Branding for Breweries | Podcast on Spotify For weekly email newsletters, you can sign-up here - https://thebrandweaver.co.uk/brewery-newsletterTim's website - www.thebrandweaver.co.uk/tallboyradio.com

Ep 1 of 6 of the 6 Essentials Of A Human Design-Powered Business Series  PROFIT: The Fifth Essential Element of Your Human Design-Powered Business Episode Summary In this fifth episode in the 6-part kickoff series, Victoria Gibson reveals how to align your profit strategy with your Human Design to create sustainable abundance without burnout. She introduces the concept of "Your SOULution" - a framework that merges proven business strategy with your energetic blueprint to maximize profit while honoring your true nature. Key Topics Covered The Profit Problem Most Entrepreneurs Face Why focusing only on revenue (not profit) keeps you stuck How misaligned offers drain your energy and bank balance The hidden costs of acquiring clients with wrong-fit strategies Human Design-Powered Profit Strategy How your energetic blueprint influences pricing decisions Creating offers that align with your natural energy patterns Delivering services in ways that sustain rather than drain you The SOULution Framework S-O-U-L-U-T-I-O-N: Integrating soul purpose with business strategy Why knowing your purpose isn't enough without aligned business models How to make more money by living your true nature Case Study Insights Real example: 7-figure business losing money on client acquisition How misaligned pricing and delivery models kill profits The transformation possible when you align with your design What You'll Discover Your Profit Alignment Strategy: ✨ How your Human Design influences your natural approach to offers ✨ Why certain pricing strategies feel forced (while others flow effortlessly) ✨ The connection between your energetic blueprint and sustainable delivery ✨ How to create offers that call in soul-aligned clients who say yes easily Business Transformation Elements: • Your natural way of creating and structuring offers • How your design influences client acquisition costs • Ways to leverage your unique traits for premium positioning • Tools for sustainable profit growth that honors your energy Hidden Profit Potential: • Embedded value in your offers you're probably not seeing • How to message your offers for magnetic attraction • Ways to reduce client acquisition costs through alignment • The secret to creating offers that sell themselves Key Insights

Tim Echols is on the road in Houston for first segment with Escalent's Pam Cooper and KC Boyce. In the second segment, Tim takes questions from a panel about the PSC. And a hippy segment in the last part of show brings some good fun.

You're great at what you do. But when business slows down, most service providers cut the one thing that actually gets them clients: their marketing. Not the client calls. Not the €4 coffee. The one thing that creates visibility and demand? Gone. In this episode, I'm breaking down why that's the first instinct, why it's a mistake, and what to do instead if you want to keep getting leads, even when things feel shaky. Because marketing isn't extra. It is the business.

The first few minutes the audio might get choppy but it's fixed for the majority of the episode afterwards! Apologies for that.The moment Tori Norman Castillo quit her Wall Street job from an LAX terminal after attending the Grammys, she knew her path forward would be different. As co-founder of Kelzana Artist Management, she's now revolutionizing how musicians build sustainable careers through strategic storytelling."Branding goes so deep," Tori explains, drawing from her film background to reimagine artist development. "I think about storytelling for musicians as a movie—what's the plot of their brand? Are they the tragic hero? The rebellious protagonist?" This cinematic approach transforms how artists connect with audiences in an overcrowded marketplace.Tori's playlist is titled "Top of the Mountain" and it's a journey through life's seasons from the youthful energy of Baby Keem's "16" through reflective winter tracks like Jorja Smith's "I Am." Each selection reveals how music marks transformative moments and shapes our understanding of ourselves. Having grown up in the Blue Ridge Mountains before traveling the world, Tori now returns to Georgia with a renewed appreciation for her roots and the musical influences that defined her.Kelzana's business model reflects this thoughtful approach, offering everything from foundational brand development to full management services. By meeting artists where they are and building authentic narratives, Tori helps musicians create sustainable careers beyond algorithmic trends.Whether you're an emerging artist seeking direction or simply fascinated by the intersection of music, storytelling, and personal growth, this conversation offers fresh perspective on finding your authentic voice in a noisy world. Connect with Tori and explore Kelzana's artist-centered approach at https://www.kelzanamgmt.com/.https://open.spotify.com/playlist/40L2daCIrUTYMvhQAzKTB2?si=3vbR3XejS2OoHnlE-qTwbw1. 16 - Baby Keem2. Songbird - Eva Cassidy3. Blue Ridge Mountains - Fleet Foxes4. Speyside - Bon Iver5. River - Leon Bridges6. El Condor Pasa (If I Could) - Simon & Garfunkel7. Gild the Lily - Billy Strings8. These Days - The Jesse Williams Band9. Rather Be Alone - Leon Thomas featuring Halle10. Harvest Moon (Spotify Studios Version) - Lord Huron11. 17 - Youth Lagoon12. I Am - Jorja Smith Support the showVisit us at https://www.superawesomemix.com to learn more about our app, our merchandise, our cards, and more!

Let me ask you something: When your clients talk about what you do—do they repeat your language, or do they describe you the same way they describe everyone else in your space? Because here is what I see happening with a lot of high-achieving women entrepreneurs: They are amazing at what they do… but their ideas sound generic. Their offers sound like everyone else's. And that is exactly why they are getting overlooked—or underpaid. The fix? It is all about turning your ideas into branded intellectual property.

Album 7 Track 13 - The “I”s of Marketing w/Ian BaerBrand Nerds, Brand Nerds, Brand Nerds — today's episode is a special one!We're joined by the incredible Ian Baer, a visionary marketer and strategic problem solver whose journey will leave you inspired. From discovering the magic of marketing at a young age to becoming a trusted advisor to top brands, Ian brings insights, wisdom, and energy you won't want to miss. Here are a few key takeaways from the episode:Living a problem solving mindsetDon't always follow the herdIt's not always what it does - it's about how you feelChase learnings not dollarsBe a disciple for goodPeople do what you pay them to doStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Créer du contenu avec ChatGPT, est-ce un vrai gain pour votre marque ou un risque de dilution de votre singularité ?Dans cet épisode, on va prendre du recul, faire le tri entre les fantasmes et la réalité, et voir concrètement comment utiliser l'IA comme un levier, sans perdre ce qui fait la valeur de votre message.On verra ce que ChatGPT sait très bien faire… ce qu'il ne faut surtout pas lui demander… et surtout comment l'intégrer intelligemment dans une stratégie de contenu exigeante, humaine et alignée avec vos objectifs business.---------------

¿Sabías que tu imagen personal puede ser el factor decisivo para alcanzar tus metas profesionales? En este episodio conversamos con Rhodie Lamour, experta en imagen y posicionamiento profesional, sobre cómo proyectar una marca personal auténtica y poderosa.

It's officially summertime here in the U.S., and Jim welcomes a guest whose company truly embodies the spirit of the season. Kelley Puckett is the Chief Marketing Officer of goodr, a high-growth sunglasses brand founded nine years ago in Southern California.Like many great startups, goodr began by identifying a problem and solving it. The founders—runners themselves—noticed that running sunglasses were expensive and overly engineered. So they created fun, stylish, and functional sunglasses specifically for runners, all priced at just $25. Today, goodr offers sunglasses for a wide range of sports and outdoor activities.Kelley seems tailor-made for goodr. A UCLA graduate, she went on to work at both Sony Pictures and Paramount Pictures. She's also a runner—though not just any runner. Kelley is an ultramarathoner who has completed the Badwater 135, often called the toughest ultramarathon in the world. Tune in to this episode to hear from a CMO who brings unmatched energy to her brand and community!---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“That brings up a whole other point, which is the power of a voice's quality to bring a brand to life. A lot of clients are, like, just hire voiceover and just have them say the copy. And it's just, like, there's a place for Gilbert Gottfried and there's a place for, you know, John Lithgow. And I'm not saying we would use either of those, but you know, if I'm doing a commercial on a cancer care center, I would never have Gilbert Gottfried come on and say, I'm not, that's not, you know, that's like, that's... It would be memorable, but it would be completely the opposite of what the brand should be. It doesn't sound earnest. And that's how the voice you choose for a commercial is critical.” – Reid Holmes This episode is the second half of my conversation with keynote speaker, author, and mature brand revitalizer Reid Holmes as we talk about the role sound plays in his ad projects, the pros and cons of AI use in audio branding, and the key to building client trust with appreciated branding. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - The Power of Audio BrandingWe begin the second half of our discussion with Reid's thoughts on sonic logos, and we look at how effective they've been for such companies as Apple and Netflix. “Those things can be incredibly impactful because they say I'm entering a new world here,” he says. “I am now in the care of this other thing, I've gone through a doorway, I've come into this new world, and that is one of the biggest things audio cues can do.” We talk about synthetic voices, and Reid recalls a podcast's questionable use of a sonic persona. “You gotta be really careful,” he explains. “These sonic personas people are trying to chase to make another version of themselves, it's very slippery. It can do so much damage.”(0:08:19) - The Impact of AI on BrandingReid shares his own experience with AI assistance, and how its use in editing his book revealed both its strength and limitations. “Not doing it yourself is a disservice, I think,” he explains, “because then you don't know the intricacies of how things bounce off each other, and how ideas bounce off each other.” We discuss the challenges of networking and collaborating in an increasingly digital world, and how the shift to an online economy has affected many companies' marketing strategies. “A lot of brands are saying ‘we don't need any brand advertising, we just need to chase people all over the Internet and get our transactions,” he says. “My personal point of view is that's short-sighted.”(0:15:05) - The Future of Branding and AdvertisingAs our conversation comes to a close, Reid talks more about appreciated branding and its potential for building long-term brand loyalty. “On the customer lifetime value side of that equation,” he explains, “it's cheaper to sell to someone who already knows you and believes in you and has bought from you than to convince yet another new person.” We talk about his current projects,...

Phillip and Pini decode the implications of operating in a world where generative AI acts as both creative partner and analytical assistant. The walls between departments are dissolving. Roles are becoming more flexible. Tools are learning faster than their users. And the new creative process starts with a prompt. Key TakeawaysAI is now the default creative and analytical partner—prompting, planning, and predicting across workflows.The boundary between job functions is vanishing. Designers analyze data, data scientists shape stories. You no longer need to be a specialist to do specialized tasks.Context collapse is real. But AI is rapidly learning how to avoid it.Generalists who can flex across roles (with help from AI) are the new MVPs.Curiosity beats credentials. The only requirement is a mindset that's open, iterative, and unbothered by a little ambiguity.Key Quotes“It gives you back hours and hours and hours of time... and it's $100 a month. That's ridiculous.” – Pini Yakuel“I used to look for excuses to use AI. Now it's part of my all-day, every-day routine.” – Phillip“You can't be creative if you can't lie. And now the computer can lie.” – Pini Yakuel“Instead of having positions, we'll have roles. You might be 80% designer—but you'll need to do data too.” – Pini Yakuel“Hire for attitude, not skill. New skills can always be acquired if you have the right mindset.” – Pini YakuelAssociated Links:Learn more about Optimove's platformsLearn more about Positionless MarketingCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future Commerce

Want a real marketing plan that doesn't live in your head or on a bunch of sticky notes?There's something powerful about experiencing world-class customer service firsthand and then turning around and asking, “How can I bring this level of intentionality into my shop?” That's exactly what happened when Brian and Kim Walker took a dream trip to the British Virgin Islands with close friends. What started as a much-needed vacation quickly turned into a masterclass in customer experience, delivered by locals who clearly understood the value of creating moments worth remembering.From the high-energy, fully branded Sweet Ice Willie who made them feel like family, to a rum-slinging boat captain with a loyal dog and a serious social media game, to a beach bar owner who somehow remembered names hours later in a crowd of 100 each story is a reminder that it's not always the fanciest place that leaves the biggest impact. It's the people. The vibe. The way you're made to feel.This isn't just vacation talk, it's packed with real-life takeaways for shop owners who want to stand out in a sea of sameness. You'll laugh, you'll probably want to book a trip, but more importantly, you'll walk away inspired to examine every touchpoint of your customer journey. Because at the end of the day, the experience is the marketing.Thank you to our friends at RepairPal for providing you with this episode. RepairPal's Certified Network of shops is trusted by millions of customers each month. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Buy Back Your TimeSweet Ice Willie Taxi & Tours Rum Runner BVIPlan with the ProsShow Notes with TimestampsIntroduction to the Podcast (00:00:01) The hosts welcome listeners to the Auto Repair Marketing Podcast.Vacation Overview (00:01:05) Brian and Kim share their dream vacation in the British Virgin Islands with friends.Perception of Vacation Costs (00:01:33) Brian discusses misconceptions about the affordability of chartering a catamaran compared to other vacations.Customer Experience as Marketing (00:02:08) The hosts emphasize that customer experience is a crucial aspect of marketing for businesses.YouTube Inspiration (00:03:38) Brian shares his YouTube discovery of "The Wandering Hillbilly" and his recommendations for the trip.Sweet Ice Willy Introduction (00:04:25) The hosts discuss their anticipation of meeting Sweet Ice Willy based on recommendations.Arrival of Sweet Ice Willy (00:05:20) Kim describes the energetic and unique arrival of Sweet Ice Willy in his custom truck.Sweet Ice Willy's Branding (00:06:13) The hosts highlight Sweet Ice Willy's effective branding and his engaging personality.Customer Experience with Sweet Ice Willy (00:07:32) They recount their enjoyable ride with Sweet Ice Willy, filled with music and local insights.Social Media...

Learn how to automate tasks, save time, and increase your profit. No Coding required!

Watch the YouTube version of this episode HERE.Read the report here.In this episode of the Maximum Lawyer podcast, host Tyson delves into the latest AI trends report by Mary Meeker, a renowned tech industry analyst. Tyson underscores AI's role as a transformative infrastructure, not just a tool, that will reshape various industries, including the legal field. Listen in.01:14 AI as Infrastructure05:21 AI as a Utility  10:58 AI in Practice 16:35 AI Tasks and Human Involvement 19:33 AI's Impact on Lawyers  25:55 AI Competition Landscape  Tune in to today's episode and checkout the full show notes here. 

Rocky Xu built Rocky's Matcha from a flea market popup to LA's most coveted brand while working full-time. Learn his best strategies for success.For more on Rocky's Matcha and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

If the legacy food giants won't evolve, Mason Dixie will do it for them – one honest, skillet-cooked meal at a time. When Ayeshah Abuelhiga founded Mason Dixie Foods in 2014, she set out to deliver what people are truly hungry for: clean, craveable comfort food made without compromise. No preservatives. No shortcuts. Just real ingredients and real flavor. Today, Mason Dixie offers a growing lineup of frozen biscuits, breakfast sandwiches, burritos, and fried chicken sandwiches – all made with fresh ingredients, real dairy, and no artificial ingredients, bleached flour or seed oils. The products are available in more than 6,000 stores across the country, including Whole Foods, Costco, Sprouts, Giant, Harris Teeter, and more. In this episode, Ayeshah shares how she's taking on the legacy CPG heavyweights by building a bold, next-generation frozen food brand. She dives into how Mason Dixie harnesses consumer insights, rigorous cost discipline and category whitespace to develop new products. She also breaks down how the brand is reshaping the definition of “natural” for modern shoppers, proving it's possible to scale with integrity, and lead with purpose, without ever compromising on what matters most. Show notes: 0:25: Ayeshah Abuelhiga, Founder & CEO, Mason Dixie Foods – Ayeshah and Ray chat about past conversations before the entrepreneur shares how operating outside traditional CPG hubs has allowed her Baltimore-based company to thrive with greater agility and efficiency, particularly in the wake of the pandemic. She reflects on Mason Dixie's buzzworthy Expo West appearance, where she dressed as Colonel Sanders to promote new products and offers a candid critique of the natural foods industry. The conversation delves into the brand's innovation strategy, including its expansion into sandwiches and burritos, and how the latter was developed to create a superior flavor and texture to existing products. Ayeshah explains how Mason Dixie benchmarks acceptable price points and only moves forward with products that can achieve cost efficiency through scale and criticizes large conglomerates like Tyson for their inefficient use of resources, while remaining open to partnerships that could help scale clean-label food. Beyond business, Ayeshah talks about how she finds purpose in the creative freedom of entrepreneurship and in mentoring underrepresented communities through nonprofit work. Brands in this episode: Mason Dixie Foods, Mike's Hot Honey, Uncrustables, Compass Coffee

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/badfriends Thank you to our Sponsors: Shipstation, SelectQuote, Acorns, DraftKings • Shipstation: Start your free trial today at https://www.shipstation.com/badfriends.com/badfriends • Select Quote:Get the right life insurance for YOU, for LESS, at https://selectquote.com/badfriends • Acorns: Start investing in your future today at https://www.acorns.com/badfriends • Draft Kings: https://sportsbook.draftkings.com Bet the unexpected with DraftKings Sportsbook! Download the DraftKings Sportsbook app and use code BADFRIENDS*. Watch David Mamet's Henry Johnson: https://henryjohnsonmovie.com 0:00 Shia Labeouf Thinks Bobby's a Genius 5:00 The Smaller, The Braver 10:00 Live Audience Reactions 15:00 Snow White Remake 23:00 Sneakily Making a Movie 30:00 Working on Megalopolis 35:00 Off Book 40:00 A Penguin, A Nun, and an Ostrich 45:00 Star Trek vs Star Wars 50:00 Dog-Eat-Dog World 55:00 Fighting w/ Robert De Niro 1:00:00 A Bright Kid 1:05:00 You're Not Read More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Juicy Instagram: https://www.instagram.com/jetskijohnson/?hl=en More Fancy SOS VHS: https://www.youtube.com/@SosvHs Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ *Gambling problem? Call 1-800-Gambler. In New York, call 877-8HOPENY or text HOPENY (467369). In Connecticut, Help is available for problem gambling. Call tel:8887897777 or visit ccpg dot org. Please play responsibly. On behalf of Boot Hill Casino & Resort (Kansas). Twenty-one plus age and eligibility varies by jurisdiction. Void in New Hampshire, Oregon, Ontario. Bonus bets expire one hundred sixty eight hours after issuance. For additional terms and responsible gaming resources, see http://DKNG.co/BBALL. Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This episode contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ads Learn more about your ad choices. Visit megaphone.fm/adchoices

Think your Amazon product isn't selling because it's too expensive? The real problem might not be your price—it might be your branding.   In this episode, Andy breaks down the difference between being overpriced… and being under-branded. You'll learn how perceived value impacts conversion rate, and why strong branding—not discounts—is the real way to win in 2025.   From main images and reviews to product copy and positioning, you'll hear what actually allows sellers to charge more—and sell more.   This is a must-listen if you're feeling stuck in a pricing war or tempted to keep lowering your price just to compete.   Book your free Amazon brand audit at www.weavos.io to get 3 custom tips to improve your listing and increase your perceived value.