Podcasts about Branding

The hunt for certainty is killing creativity.Rory Sutherland, chairman of Ogilvy and the poet of persuasion, joins us live from Klaviyo London to challenge marketing's obsession with thin-tailed attribution. Brands are facing an existential crisis in an increasingly brandless, chat-interface powered world, but Sutherland believes that current measurement models are not designed to allow marketers to test, fail, learn, and grow, systematically destroying breakthrough potential.Key takeaways:Technology evolves from option to obligation: Parking apps that liberated us from coin machines now trap those without smartphones, while McDonald's screen-only outlets eliminate human flexibilityMarketing is fat-tailed, business is not thin-tailed: "10% of what you do delivers 130% of the value, but you don't know what the 10% is in advance." But marketing's current measurement system is designed for us to fail. Attribution models punish necessary failures and do not credit long-term breakthroughsInterface changes redistribute power overnight: When fundamental interaction modes shift from typing to voice and stores to apps, established advantages can disappear instantly, creating opportunities for complete market disruptionBrand value is multifarious, not monolithic: Fame, trust signals, and decision-making heuristics remain valuable even as chat interfaces challenge traditional brand expression. "People will come and find you rather than you having to find them." – Rory Sutherland[00:06:13] "Interface change is always disruptive, because if you change the interface within which people choose and act, you fundamentally change behavior." - Rory Sutherland[00:20:25] "There's a concern I always have about technology, which is the extent to which a lot of technology arrives as an option and ends up as an obligation." - Rory Sutherland[00:42:47] "There's a danger that what [AI is] doing is enshrining groupthink. It's taking groupthink and effectively engraving it." - Rory SutherlandLinks & In-Show Mentions:Learn more about OgilvyCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

What does it really take to go from a side hustle to a thriving, full-time business—especially when you're juggling a million other responsibilities? In this episode, I sit down with business coaches Melissa Pepin and Corry Frazier, founders of The Business Reboot, to unpack the mindset shifts and tactical moves every side hustler needs to start thinking like a CEO. You'll walk away learning: How to treat your side hustle like a real business, even while working full-time Why “just telling people once” doesn't count as marketing What branding actually means—and how to make it work for you How to start showing up online without feeling fake or performative Why midlife might be the best time to finally start that business And the one step to take this week to make your business vision real This is your roadmap to building something sustainable—without burnout, without perfection, and without waiting for someone to give you the green light. Learn more about Melissa and Corry at the Business Reboot Keep up with Everyone's Talkin' Money by following us on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Le modèle D2C a évolué. Exit le “tout digital” et le produit star : bienvenue dans l'ère des marques plateformes et de l'omnicanal assumé. Dans cet épisode, on plonge dans la transformation profonde du modèle Direct-to-Consumer (D2C). Après l'explosion des DNVB dans les années 2010, une nouvelle génération de marques repense le modèle. Plus stratégiques, plus hybrides, plus connectées à leur audience, elles redéfinissent les règles du jeu.On y parle :de l'héritage – et des limites – du D2C 1.0,des marqueurs de cette nouvelle génération de marques,des leviers marketing qui leur permettent de se différencier dans un marché saturé. Autre épisode qui pourrait vous plaire: C'est quoi une DNVB?---------------

Microsoft finally kills Movies & TV show service in the Microsoft Store. This was the final vestigial minder of Zune that remained. There was Groove Video and Xbox Video, too. Microsoft previously killed eBook (2019) and music (2017) sales. At this point, you would have to be insane to buy content from Microsoft, sorry... but you can get to some of your content on other services via Movies Anywhere - and use the Movies & TV app for now in Windows, which is no longer bundled. Windows 11 It's Week D and you can't tell your Copilot+ PC features from your Windows 11 features without a scorecard A peek at next month's Patch Tuesday - Also, preview updates for 23H2, Windows 10 Copilot+ PCs only: Settings agent, Click to Do improvements, Photo relight in Photos app, Sticker generator and Object select in Paint Everyone: Copilot Vision (U.S. only) in Copilot, Edge Game Assist, Quick Machine Recovery Microsoft explains how PC transfer feature will work in Windows Backup later this year Describe image action for Click to Do (for AMD/Intel), image descriptions in Narrator (AMD/Intel), performance log improvements (!), Click to Do search bar test, Lock screen improvements, privacy improvements head to Dev and Beta channels Bug fixes in Canary, back to the usual waste of time Brave will automatically block Recall WhatsApp is going PWA, killing UWP app Focusrite finally releases drivers for Windows 11 on Arm/Snapdragon X, removing the final major compatibility issue on that platform Linux (sort of) crosses the 5 percent usage milestone Surface/Copilot+ PC Copilot+ PC is a failure as a brand because Microsoft focused on negligible on-device AI features It should have pushed reliability, performance, efficiency and battery life All Copilot+ PC features should come to at least those with GPUs, but really all customers Microsoft failed at AI, and failed with consumers, and so now it's going to tell us what consumers want from AI - a comedy Microsoft announces Surface Laptop for Business with 5G but the real "with" is Intel Inside Intel layoffs are even worse than expected and more are coming Microsoft has a problem and it starts with "C" and ends with "opilot" Microsoft SharePoint has a notably bad security flaw DuckDuckGo adds some neat customization features to Duck.ai and DuckDuckGo lets you hide all AI from search Xbox and gaming The Xbox platform unification continues: Xbox now testing cross-device play history - Not just console games on console, PC games on PC Just kidding! The Outer Worlds will cost $69.99, not $79.99 Tips & Picks Tip of the week: You hate Big Tech, but who can you trust? App pick of the week: Proton Lumo RunAs Radio this week: Copilot Studio with April Dunnam Brown liquor pick of the week: Benromach 10 Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit 1password.com/windowsweekly

This week, Jim welcomes Melody Lee, the Chief Marketing Officer of Mercedes-Benz USA. Mercedes-Benz is one of the world's most enduring luxury brands and will celebrate its 100th anniversary next year.Melody's career in marketing had an inauspicious start. She graduated from Georgia Tech with both a BS and an MS in international affairs, took a $12/hour internship at a PR firm, and never looked back. After six years in PR, Melody made the jump to the client side with a six-year stint at Cadillac. She then held senior roles at Shiseido and MillerKnoll before joining Mercedes-Benz in the summer of 2023.Recorded during the Cannes Festival of Creativity, this episode features a conversation about modernizing legacy brands and building your creative chops.---This week's episode is brought to you by Deloitte and StrawberryFrog. Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A replay from VISIONS Summit: NYC featuring YouTuber and architect Dami Lee.From the stage of VISIONS Summit at MoMA, Dami Lee reveals why the most chaotic spaces often teach us the most about what it means to be human. As a licensed architect turned YouTube storyteller with over 200 million views, she's discovered that making architecture approachable isn't about simplifying complexity, it's about finding the human stories embedded in our built environment. Through her exploration of places like Kowloon Walled City, Dami demonstrates how the most profound spaces emerge not from master plans but from organic human adaptation, creating connections and meaning through what philosophers call "rhizomic growth."When a Deeper Connection Is Better Than a Wider OneKey takeaways:Human framing trumps technical perfection: No matter how many hours spent making content beautiful or technically accurate, none of it matters without taking time to make it human and frame architecture from a human angle.Personal investment drives authentic storytelling: Topics perform best when team members have genuine personal connections to the subject matter, leading to deeper research and more compelling narratives.Rhizomic processes create unexpected connections: Non-linear, seemingly inefficient creative processes allow for serendipitous discoveries and cross-categorical insights that wouldn't emerge through structured approaches.Extremes ignite curiosity: Audiences gravitate toward architectural stories that push boundaries—like the world's densest city—because extremes reveal fundamental truths about human behavior and adaptation.Associated Links:Check out Dami Lee on YouTubeCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Microsoft finally kills Movies & TV show service in the Microsoft Store. This was the final vestigial minder of Zune that remained. There was Groove Video and Xbox Video, too. Microsoft previously killed eBook (2019) and music (2017) sales. At this point, you would have to be insane to buy content from Microsoft, sorry... but you can get to some of your content on other services via Movies Anywhere - and use the Movies & TV app for now in Windows, which is no longer bundled. Windows 11 It's Week D and you can't tell your Copilot+ PC features from your Windows 11 features without a scorecard A peek at next month's Patch Tuesday - Also, preview updates for 23H2, Windows 10 Copilot+ PCs only: Settings agent, Click to Do improvements, Photo relight in Photos app, Sticker generator and Object select in Paint Everyone: Copilot Vision (U.S. only) in Copilot, Edge Game Assist, Quick Machine Recovery Microsoft explains how PC transfer feature will work in Windows Backup later this year Describe image action for Click to Do (for AMD/Intel), image descriptions in Narrator (AMD/Intel), performance log improvements (!), Click to Do search bar test, Lock screen improvements, privacy improvements head to Dev and Beta channels Bug fixes in Canary, back to the usual waste of time Brave will automatically block Recall WhatsApp is going PWA, killing UWP app Focusrite finally releases drivers for Windows 11 on Arm/Snapdragon X, removing the final major compatibility issue on that platform Linux (sort of) crosses the 5 percent usage milestone Surface/Copilot+ PC Copilot+ PC is a failure as a brand because Microsoft focused on negligible on-device AI features It should have pushed reliability, performance, efficiency and battery life All Copilot+ PC features should come to at least those with GPUs, but really all customers Microsoft failed at AI, and failed with consumers, and so now it's going to tell us what consumers want from AI - a comedy Microsoft announces Surface Laptop for Business with 5G but the real "with" is Intel Inside Intel layoffs are even worse than expected and more are coming Microsoft has a problem and it starts with "C" and ends with "opilot" Microsoft SharePoint has a notably bad security flaw DuckDuckGo adds some neat customization features to Duck.ai and DuckDuckGo lets you hide all AI from search Xbox and gaming The Xbox platform unification continues: Xbox now testing cross-device play history - Not just console games on console, PC games on PC Just kidding! The Outer Worlds will cost $69.99, not $79.99 Tips & Picks Tip of the week: You hate Big Tech, but who can you trust? App pick of the week: Proton Lumo RunAs Radio this week: Copilot Studio with April Dunnam Brown liquor pick of the week: Benromach 10 Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit 1password.com/windowsweekly

How the free-spirited light beer brand became Gallo's first beer investment

Founder & CEO of ZavoMedia PR Group, Liana Zavo, recounts how a college dropout and single mom made the jump from Russia to the US and from the style world to PR, gives a bit of advice for Blake Lively, reveals THE biggest PR mistake people make, how to come down from the ledge of panic in the moment, why authenticity and accountability equals authority, the difference between brand vs. reputation, and what it means to “B.E.P.I.C.”

Available on YouTube: [youtu.be/wDlijQtbLJo](https://youtu.be/wDlijQtbLJo)What if your brand could sell a million orders before shipping a single product?Bryant Garvin, marketing lead at Ozlo Sleep and former CMO of Groove Life, did exactly that. In this episode, he shares how performance branding, differentiated product, and a viral video formula helped Ozlo launch with massive traction. From his early work at Purple Mattress to Groove Life's rise, Bryant breaks down what it takes to turn pre-orders into a brand-building machine.Sponsors:Swym – Wishlists, Back in Stock alerts, & moreCleverific – Smart order editing for ShopifyZipify – Build high-converting sales funnelsLinks & Resources:Bryant Garvin on LinkedInOzlo SleepPurple MattressGroove LifeWork with KurtWorkApplyNewsletter

Yerba Madre is a brand nearly synonymous with its namesake ingredient. But in a country where most consumers have never even heard of yerba mate, a caffeine-laden herbal infusion native to South America, how do you build a household name around it? Guiding that vision is Ben Mand, who was named CEO of Yerba Madre in March 2024. Formerly known as Guayakí, the company has been pioneering yerba mate-based beverages since 1996, offering both loose-leaf and ready-to-drink formats. Today, the brand generates nearly $200 million in annual sales and is stocked in natural and conventional retailers nationwide. In this episode, Ben shares how Yerba Madre is evolving beyond its West Coast roots with a bold mission: to introduce yerba mate to the 96% of Americans who still don't know what it is. But this is about more than a beverage. Ben sees it as an opportunity to reshape how people think about clean, plant-based energy. He discusses the balance between visionary leadership and operational discipline, reigniting innovation, thinking like a founder, and scaling responsibly all while remaining rooted in the company's deeper mission: advancing regenerative agriculture in South America and building a brand that stands for purpose, authenticity, and cultural respect. Note: This episode was recorded during the breakdown of our BevNET Live Summer 2025 event and you may hear some background clatter. Our apologies for the occasional bang or boom. Show notes: 0:25: Interview: Ben Mand, CEO, Yerba Madre – Ben talks about the history of Yerba Madre and why its rebrand from Guayaki reflects its mission more clearly via a name that's more inclusive and easier for consumers to pronounce. He also highlights the functional benefits of yerba mate and emphasizes the company's regenerative business model that supports the environment and indigenous communities. Ben discusses Yerba Madre's consumer base, which is made up of primarily younger, health-conscious individuals who seek natural energy and live active lifestyles and how word-of-mouth and the simplified brand name help grow awareness. He also explains how the company is targeting convenience stores, natural retailers, and club stores to reach new consumers and how its innovation team is enhancing the brand's appeal by identifying trends and creating accessible, flavor-forward products that broaden the appeal of yerba mate. Ben also talks about how he leads with purpose and passion, using his humble roots to build company culture and why he views business as a key driver of positive social and environmental change. Brands in this episode: Yerba Madre, Harmless Harvest, Patagonia

If you've ever felt like your business is running you instead of the other way around, this episode is a game changer. Libby breaks down the Systems to Scale Framework—a proven, practical, and powerful method to help financial advisors get out of overwhelm and into systems that actually work. Whether you're flying solo or leading a team, these six layers of business development will help you scale with ease, reclaim your time, and fall back in love with your business again.

Is your business email address hurting your brand?In this kick-off episode of Tech Diva Biz Talks, host Audrey Wiggins—marketer, tech diva, and branding truth-teller—takes on a pet peeve that's costing entrepreneurs credibility: using a generic email address for business. If you're still rocking @gmail, @yahoo, or (don't say it) @aol, Audrey's here to set the record straight.She explains why your email address is more than just contact info—it's a key part of your brand identity. Learn how switching to a branded domain email address can instantly elevate your professionalism, build trust, and attract better opportunities.

In this brand spotlight, Alex Quin explores how Diplo, the world-renowned DJ and producer, created a unique blend of fitness and music with Diplo's Run Club. Starting in Miami after a spontaneous half marathon, the idea grew into a multi-city wellness experience where Diplo both runs a 5K and performs a post-race DJ set. This episode breaks down the branding strategy, community engagement, and logistical challenges behind this innovative concept.Episode Outline[00:00] Intro to the show and episode format[00:52] Diplo's background and the birth of Diplo's Run Club[02:12] 2024 San Francisco debut: 11,000 runners, 14,000 partygoers[03:07] Expansion to 8 cities in 2025–2026 season[03:40] Miami 2026 event preview at Bayfront Park[04:01] 3 brand pillars: authenticity, experience-driven marketing, purposeful scaling[05:22] Challenges: balancing celeb image with runner credibility & managing city-wide events[06:14] Wrap-up and final thoughtsWisdom NuggetsDiplo doesn't just slap his name on the brand—he runs every race. This personal involvement makes the brand feel real to both fans and serious runners.The Run Club is more than a 5K. It's an immersive event with music, recovery booths, and media-friendly moments—marketing built into the experience.Scaling wasn't rushed. Diplo partnered with wellness brands and event experts like PlusOne, Mascot Sports, and Wasserman to keep the mission clear while expanding.Balancing Diplo's celebrity persona with the expectations of authentic runners is tricky. Success lies in walking both lines without alienating either group.The blend of music, movement, and shared post-run celebration creates a lasting impression that fuels loyalty and word-of-mouth.Power Quotes:“Diplo's Run Club expanded to eight major cities in a single season.” – Alex Quin “Scaling with purpose means aligning with the right partners from the start.” – Alex QuinConnect With Diplo Run Club :Website: (https://diplosrunclub.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this conversation, Dylan Silver and Thomas Rendleman discuss the intersection of AI, branding, and marketing, particularly in the context of helping individuals and businesses capitalize on their ideas. They explore the challenges of project completion, the importance of establishing credibility through books, and the necessity of maintaining human connections in a technology-driven world. Rendleman shares insights on how to effectively use white labeling and marketing strategies to enhance visibility and attract clients, emphasizing the need for value and personal touch in business interactions.     Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Erica chats with Chantelle Miller, the owner of Doodie Deeds Dog Waste Removal in PA. Chantelle shares her inspiring journey of starting a pooper scooper business in 2006 and growing it to over 500 customers per week. The conversation provides valuable insights and encouragement for aspiring female entrepreneurs looking to start their own businesses, even in unconventional industries. https://doodiedeeds.com/ Comments and Questions are welcome.   Send to: thescooppodcast22@gmail.com

We Explore the latest Facebook updates on the Social Media Marketing Talk Show featuring Jerry Potter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we will discuss the power of your customer experience blueprint as well as the best techniques and tactics to craft a culture of hospitality. Customer Experience (CX) has the power to create a true competitive advtantage as well as generate revenue from customer loyalty and word of mouth marketing. We'll explore: The power of a strong Customer Experience Framework Getting your organization on the same page to avoid siloes and duplication Creating a space where employees can do their best work and drive repeatable, engaging customer service Developing a team with a heart for hospitality Deploying your customer experience and hospitality strategy Reinforcing, measuring, and coaching your hospitality and CX strategy for success now and into the future Whether you're a business owner, CX leader, C-Suite Executive, or growth-focused professional, this episode will challenge your thinking and offer practical strategies you can implement today.

What if your greatest leadership asset wasn't your product or service, but the emotional connection people feel towards your brand? In this thought-provoking episode, award-winning brand strategist Doug Zarkin challenges the idea that branding is just a marketing function. Instead, he positions it as a vital leadership responsibility—one that shapes how people engage with your organization at every level.Doug, former chief marketing officer for Pearl Vision and author of Get Your Brand Out of the Friend Zone, introduces the idea of “sticky brands”—those that earn both high passion and high trust. He connects this directly to leadership, explaining that people are drawn to brands and leaders they believe in. Just like customers choose brands they trust and love, employees stay loyal to leaders who value and inspire them. Leadership and branding, Doug argues, are reflections of the same human principles.He also offers practical insights on building teams, hiring for passion, and embracing the “three A's” of Authority, Autonomy, and Accountability. Through powerful sports analogies and his concept of “thinking human,” Doug reminds us that creating emotional connections—with customers and team members alike—is the key to lasting impact. Whether you're leading a large organization or a small team, this episode offers a roadmap for turning brand loyalty into leadership success.

Rediffusion d'un des épisodes les plus écoutés du Podcast du MarketingIl m'arrive parfois d'avoir un moment de doute. Ca vous arrive peut être à vous aussi.En général, ça m'arrive quand je lance un gros projet. Au cours de ce projet j'ai un moment de doute, de moins bien. Et dans ces moments là j'essaie de me souvenir qu'il faut faire confiance au process. Pas seulement se faire confiance, mais faire confiance au process. Et croyez moi ça fait la différence. Dans cet épisode je vous explique pourquoi il faut se faire confiance et plus particulièrement pourquoi il faut faire confiance au process. Episodes mentionnés ou qui pourraient vous plaire : Savoir se vendre avec Jenny Chammas Avoir confianceComment parler de son entrepriseCompétence vs Incompétence

Type‍In this power-packed episode, Dr. Ashley Joves sits down with the one and only Dr. Anthony Price, also known as @memphisdentist, to talk all things branding, marketing, cosmetic dentistry, and redefining success on your own terms.From his early days working alongside his father to building one of the most recognizable brands in Memphis dentistry, Dr. Price shares his unfiltered journey—the lessons, the hustle, the burnout, and the boundaries he's learned to set in the name of health, happiness, and impact.Key Takeaways:The evolution of Dr. Price's brand—from general dentistry to cosmetic dentistry powerhouseWhy Instagram still matters—and how he organically built an audience of over 90K followersHow he pivoted to virtual consults and now averages 40+ a monthWhy composite veneers are having a moment—and how he's teaching others to master themThe reality of burnout and the life-threatening wake-up call that changed everythingFeatured Quote:“Everybody has so many problems… until their health is at risk. Then they only have one.”Resources + Mentions:Dr. Price's website (https://www.smilemorestressless.com/)@memphisdentist on IG (https://www.instagram.com/memphisdentist)Veneer Mastery Course (https://www.veneermastery.org/) – Learn composite veneers from Dr. Price himself, in a hands-on small group format.Studio 8E8 (https://www.s8e8.com/) for website design and brandingLet us know what resonated with you most in this episode—and tag @ashleyjovesdds and @memphisdentist with your favorite takeaways!‍

Watch the YouTube version of this episode HEREAre you looking to enhance your technology and social media knowledge so your firm can grow? In this episode of "The Guild Live Show," host Tyson Mutrux explores the latest in AI and technology. Tyson covers AI's impact on the legal industry and provides listeners with actionable social media strategies.Tyson shares some tips on how to use Google Gemini for meetings. For this app, you need to enable the Google Workplace integration and a few features, so everyone in your firm can utilize the tool. This will help ensure everyone has the same access and can use it the same way. Gemini can be utilized to provide summaries of your calendar, with details about meeting content and attendees. It can also be used to scan email threads to provide users with context for conversations that might help inform you prior to a meeting. It is a great tool if you are busy and need help with meeting preparation.Tyson provides some strategies that will boost engagement for law firms. For law firms who want more engagement, it is important to establish clear goals and develop value based content, in which consumers will learn something. Another thing to think about is developing good hooks for your content so viewers stay engaged and will click on your videos. The last strategy is to post three valuable posts a week, consisting of proof, story and conversation based content.Listen in to learn more!04:19 Prepping for Meetings with Gemini15:00 Pro Actor Use Cases & Features 18:45 AI Reducing Law Firm Usage 21:13 AI Adoption Predictions23:15 Social Media Strategy ThreadTune in to today's episode and checkout the full show notes here. 

What happens when a high-profile protein bar brand suddenly dives into frozen seafood? Naturally, the industry takes notice—and chaos ensues. In this episode, the hosts unpack David's unexpected launch of raw frozen cod, a move that seems both strategic and defiant, sparking intense debate across the CPG world. They also delve into the debut of Love Potion, a new ready-to-drink espresso martini from “Bachelor in Paradise” alum Justin Glaze, exploring what it reveals about the saturated, and increasingly unpredictable, landscape of celebrity-backed beverages. Show notes: 0:35: Marion Pen? A Slippery Stunt? Wrong Place, Wrong Time? Gold & Pecans. Strawberry Salt! – Mike is OOO, so naturally the hosts wonder if he's back in the slammer. They dive into David's introduction of a new raw, frozen cod product and whether it's a tongue-in-cheek response to critics of processed foods or a genuine product extension. The team highlights upcoming Taste Radio meetups in Chicago, San Diego, San Francisco, and London, inviting listeners to connect in person. Ray voices his frustration over the glut of RTD espresso martinis flooding the market, especially a new launch from a reality TV star. The hosts question the staying power of yet another celebrity-backed booze brand, while John shares insights on how emerging products can rise above the noise. Ray also unboxes a quirky PR gift from Snickers and samples Jacobsen Salt Co.'s new Oishii strawberry-infused salt. Meanwhile, Jacqui and John spotlight Bao Blast, a new baobab fruit juice drink, and Ray encourages entrepreneurs to send in product samples for a shot at being featured in future episodes. Brands in this episode: David, Love Potion, La Colombe, Justin's, Gigantic, Harken Sweets, Snickers, Maldon, Jacoben's Salt Co., Oishii, Fly By Jing, Bao Blast, Diet Coke

“You gotta connect with somebody before you can convert somebody." Building a thriving business isn't about chasing the next shiny tactic—it's about engineering a system that connects, converts, and compounds. That starts with a clear vision: what you want, what you don't want, who you are, and what you stand for. Without clarity, you're building by accident. With it, you're building by design. Add in lead machines, education-based conversion events, and the right branding, and you've got a scalable, sustainable engine that works even when you're not. Dan Kuschell brings decades of entrepreneurial insight into play, mapping out the five pillars of business growth: vision and growth plan, connection campaigns, lead machines, conversion events, and going deep. He shares the “10 Cent Trust Trigger” and explains how to build visibility, trust, and leads on a shoestring budget—without burning out or burning cash. It's strategy over hustle, architecture over guesswork.  Dan is a business growth specialist, founder of Breakthrough3x, and the author of Direct Response Branding. He's helped companies generate over $2 billion in client growth and specializes in building marketing systems that scale without sacrificing health, family, or sanity.  Expert action steps:  1. Take Care of Your Health  Without your health, nothing else matters.  2. Get Clear on What You Want  Know the business you want—and don't want—based on who you are.  3. Build Smart, Not Hard  Use proven systems and tools to grow your business the right way.  Lean more & connect:  Go to Breakthrough3x.com/Nikki to get Dan't audiobook, Direct Response Branding.  Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

Are you a successful financial advisor who feels overwhelmed by a messy to-do list, inconsistent processes, or being the bottleneck in your own business? This episode dives deep into what the Systems to Scale Group Coaching Program is really all about. If you've ever wondered whether it's the right fit for your stage of business—or how it can actually transform your practice—this is your go-to guide. Libby shares program structure, what kind of advisor it's perfect for, who it's not for, and real results from past participants.In this episode, you'll learn:Why this 10-month coaching program helps advisors shift from overwhelmed to organizedHow the pod-based structure builds community, accountability, and peer wisdomWhat core systems and processes are developed (like onboarding, client service models, SOPs, and more)Who this program is designed for—and who it's notThe level of support, guest contributors, templates, and resources includedWhether you're solo or have a full team, the Systems to Scale coaching experience is built to meet you where you are—and help you grow.Ready to finally feel less stressed and more strategic? Tune in and decide if this game-changing experience is the next right step for you and your business.Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

What if your smartest, most efficient business partner was already on your laptop — and free? In this episode of the Real Estate Excellence Podcast, Tracy Hayes dives deep with with 24-year-old trailblazer Bella Taazieh — a rising force in Northeast Florida real estate who's harnessing AI to build a modern, personal, and wildly productive business. Bella unpacks how she's blending ChatGPT, Gamma, Notebook LM, and more to save hours, close deals faster, and create lead-gen systems that work for her — even while she's at the beach. From building her own GPT assistant to turning transcripts into podcasts and sending weekly AI-generated “Deals of the Week,” Bella's strategies are not just innovative — they're replicable. She breaks down how even the busiest solo agent can reclaim time and scale their impact by letting AI carry the heavy lift. Whether you're tech-curious or AI-obsessed, this is the blueprint episode you've been waiting for. If you're a realtor stuck in the hustle and grind, it's time to future-proof your business! Subscribe now, share this episode with your team, and follow Bella for game-changing content. Want Bella's GPT tools? DM her now on Instagram @bellataazieh and unlock your AI-powered future!   Highlights: 00:00 – 07:58 Bella's AI Philosophy & Client-Centered Automation Why AI isn't impersonal—it's powerful Helping more clients without losing personal touch Fear vs. opportunity: why agents must adapt Hiring AI without payroll Examples of AI replacing team roles 10:11–21:16 ChatGPT as Your Smartest Assistant Bella's “Who Am I” project: feeding ChatGPT her story Letting AI learn your tone, habits, and goals Using ChatGPT for negotiations and emotional intelligence AI-generated bios for branding Using AI like a personal coach or mentor 21:17–33:15 Building Lead Funnels: 250 Leads with Zero Ads Creating the “Deals of the Week” email funnel Turning weekly listings into relationship-building touchpoints Mass emails that feel personal Workshop results: leads within 11 minutes Why simple formatting and real-time data beat Canva graphics 33:16–45:00 Custom GPTs & Gamma AI for Seller Presentations What a custom GPT is and why you need one Bella's Control+Me GPT and its four powerful commands How she created presentations in 5 minutes with Gamma AI Real-world example of winning a listing on short notice Beat experienced agents using speed + AI insights 45:01–57:45 Notebook LM & The AI Podcast Hack What is Notebook LM and how to use it Turning training sessions into listenable podcasts AI-generated conversation between two fake hosts Training your team with AI audio content Brainstorming business models from knowledge conversion 57:46–01:09:35 Automating as a Solo Agent: Scaling with Systems Using Trello + Zapier + ChatGPT for email workflows Email funnels that feel personal but are fully automated Creating daily motivation prompts from AI Monday GPT: the brutal but honest motivator Why AI saves time, energy, and sanity 1:09:36–01:18:51Branding, Follow-Up & Where Agents Waste Time Branding is not your logo—it's your legacy Using AI to stay top-of-mind with leads weekly Automating touchpoints without sounding generic Following up with 200+ leads in 5 minutes Top two AI strategies every agent should implement now   Quotes:  “Every single one of my clients feels loved—because I use AI to give them more of me, not less.” – Bella Taazieh  “I created a GPT called Control+Me. It's my assistant, strategist, and motivator all in one.” – Bella Taazieh  “I built a Deals of the Week system that gave me 250 leads, 5 consultations, and didn't cost me a dime.” – Bella Taazieh  “AI isn't here to replace agents—it's here to empower the ones who are willing to lead.” – Bella Taazieh   To contact Bella Taazieh, learn more about her business, and make her a part of your network, make sure to follow her on her Instagram.   Connect with Bella Taazieh! Instagram: https://instagram.com/bellataaziehrealtor   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateAI #BellaTaazieh #ChatGPTForRealtors #ControlPlusMe #AIRealtor #DealsOfTheWeek #LeadGenerationTips #RealEstateInnovation #AIWorkflows #SoloAgentSuccess #RealtorMarketing #DigitalRealEstate #AIProductivity #NotebookLM #GammaAI #CustomGPT #RealEstateBranding #ModernRealtor #AutomatedSystems #TimeSavingTools

This Quick Tip episode from Straight Talk with Sally is a snippet from our full conversation with award-winning photographer Ric Gentiluomo. Ric reflects on the people who've supported his journey and how staying inspired comes from looking beyond your local circle — and even your own industry. Whether you're in photography, coaching, or creative business, this bite-sized tip will remind you that personal growth and creative excellence come from always striving to be better than your last project. Tune in and get inspired to take your creative work to the next level. Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

Headlines Mike is NOT working on and the Shot of the Day

The latest episode of Elevator Talk features leaders from NIKIGO, Zip Frut, TruJoy Yogurt, Mamame Tempeh Chips and Jack's Dad's Hummus. Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Tom Spier, the founder and managing partner of venture capital firm BFG Partners, who shared his thoughts, questions and feedback with the participants. He is joined by Ray Latif, the editor and producer of the Taste Radio podcast. Founders and CEOs of early stage food or beverage brands are invited to join future shows to pitch their products, discuss recent news and get feedback from industry experts. It is free to participate and interviews will be conducted remotely. Apply for a future episode of Elevator Talk.

Send us a textIn episode 262 of Beyond The Story, Sebastian Rusk interviews Brady Lowe, a culinary branding expert and Founder of Taste Network, as he shares his journey from the early days of his company to his current role in helping culinary and spirit brands build lasting legacies. Tune in for insights, laughter, and a look back at pivotal moments that have shaped their paths.TIMESTAMPS[00:02:57] Cachon 555 food event.[00:06:03] Culinary consulting and branding.[00:10:01] Brand relevance in social media.[00:14:02] Commitment and persistence in hospitality.[00:17:21] Engagement in hospitality marketing.[00:19:15] Social media customer engagement.[00:24:43] Engagement playbook for restaurants.[00:25:09] Foodie adventure and Peach Fest.QUOTES "It's all about trust. People gotta know you, trust you, like you, work with you." -Brady Lowe“You have to make people be seen. And hospitality has failed at that one card.” -Brady Lowe "I wanna find someone who has slightly impaired vision and give them a new pair of glasses where they feel like I can now see what I was not seeing before." -Brady Lowe ==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSSebastian RuskInstagram:https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLabBrady LoweInstagram: https://www.instagram.com/bradylowe75/ BIO:  https://gamma.app/docs/Brady-Lowe-Entrepreneur-Community-Builder-d83qhnwdzpbhipi WEBSITETaste Network: https://tastenetwork.com/ ==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airlines when you do with the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

In this profound and enlightening episode of the Stuck In My Mind Podcast, host Wize El Jefe welcomes the trailblazing entrepreneur and master storyteller, Jorge Olson, for an in-depth conversation that traverses borders, industries, and the very core of what it means to be resilient, innovative, and authentically driven. Titled “From Tijuana to Wall Street: Jorge Olson on Branding, Capital, and Entrepreneurial Grit,” this episode is not just a window into the highs and lows of startup life, but a masterclass in mindset, storytelling, and the relentless pursuit of creative freedom. Jorge Olson's journey reads like a modern hero's tale. Raised in impoverished conditions in Tijuana, Mexico—without running water or electricity—he grew up surrounded not by business plans, but by art, literature, and philosophy. Jorge shares how these formative years did not teach him about money, but gave him the more foundational qualities required for success: compassion, honesty, hard work, and above all, an insatiable hunger to change his circumstances. He candidly recalls hauling buckets of water as a child, rejecting the idea that poverty was his permanent reality, and forging a vision that would eventually span across borders. As the conversation unfolds, Jorge unpacks the evolution of his mindset from survival to success, culminating in his rise as an executive and his subsequent realization that financial achievement as an employee did not equate to true freedom. For Jorge, time and creativity—not just the grind—are the true currencies of freedom. This pivot to entrepreneurship, he explains, wasn't just about making money, but about crafting a life where daily pursuits of writing, art, and imagination could take center stage. Transparency about adversity threads deeply throughout the episode. Jorge openly discusses the impact of a traumatic brain injury that dramatically altered his capability, drive, and self-perception. From leading companies and clocking marathon days at trade shows, he was forced to reconstruct his routines and ambitions around limited physical and mental energy. Yet, rather than succumbing to grief or limitation, Jorge reframed his priorities: making every hour, every creative act, every single interaction—not just sufficient, but deeply meaningful. This raw vulnerability becomes an uplifting call to listeners struggling with setbacks: You are not alone, and there is power in redefining what “winning” means. When it comes to branding, Jorge delivers actionable wisdom rooted in decades of success launching over a thousand products and taking five companies public. He advocates for an outcome-driven process, starting with the intended result and the customer avatar, before meticulously working backward through audience research, pricing, and emotional connection. He outlines practical branding strategies through real-world examples, such as his upcoming beverage brand, Calmara, aimed at fans of meditation, anime, and Japanese culture. The secret sauce? Forging emotional resonance through storytelling, community engagement, and delivering experiences that turn customers into brand advocates. Jorge doesn't shy away from the hard truths behind raising capital, either. He reveals what truly moves investors: a compelling story, not just financial projections. He stresses the importance of knowing your target investor, crafting kitchen-table pitches for early-stage deals, practicing your delivery, and never relying on empty clichés like “capturing 1% of a massive market.” Jorge recounts common pitch failures—such as obsessing over NDAs and lack of preparation—and emphasizes that founders must know their numbers inside-out and be able to articulate a realistic, ambitious, and credible vision. A hallmark of this episode is its exploration of creativity and execution. Jorge describes his process of managing multiple ventures, writing several books simultaneously, and treating every project as a canvas for creative growth. Having endured life-altering physical limitations, he now balances relentless creative output with strict physical therapy, nutritional discipline, and mindful routines, all while amplifying his impact as a mentor and a master of personal branding. Listeners are also treated to entertaining and insightful behind-the-scenes stories about collaborating with celebrities like Dennis Rodman, Rick Ross, and Snoop Dogg on product launches. Jorge demystifies what distinguishes celebrity projects from regular entrepreneurial ventures—often, less ego and more trust in the experts around them—and highlights the speed, professionalism, and storytelling prowess required to succeed at scale. As the episode nears its close, Jorge and Wize's conversation moves to legacy—a topic both personal and universal. Jorge aspires to leave an indelible mark through his books, ensuring that his strategies, philosophy, and inspiration reach minorities and future entrepreneurs in both the US and Mexico. Wize, meanwhile, vulnerably shares his own hero's journey through loss, trauma, and reinvention, echoing the episode's core messages of resilience and purposeful living. “From Tijuana to Wall Street” is far more than an interview—it is a narrative tapestry woven from the struggles and triumphs of those who refuse to accept the limits set before them. Through Jorge Olson's lived experience and candid advice, listeners of all backgrounds—be they aspiring entrepreneurs, creatives, or anyone feeling ‘stuck'—will find motivation to push boundaries, embrace creative rituals, master the art of storytelling, and above all, make every moment count. This episode is a must-listen for anyone seeking to transform adversity into achievement and craft a lasting legacy built on grit, impact, and authenticity.  

Fix Whats Broke Ditch Whats Stale Grow Whats Golden in Your BusinessAre you tired of generic business advice that leaves you spinning your wheels? Welcome to Tech Diva Biz Talks, where we're shaking up the entrepreneurial landscape and giving your business the reset it craves. As your host, I'm Audrey Wiggins, a branding strategist and tech-savvy marketer ready to serve up a weekly dose of business therapy with a side of sass and sparkle.Revitalizing Your Business VisionIn this podcast, we're not just talking – we're transforming. Each episode is crafted to:Challenge outdated business practicesProvide actionable insights for genuine growthOffer a fresh perspective on common entrepreneurial hurdlesWhat Makes Tech Diva Biz Talks Stand Out?No-fluff approach: We cut through the noise to address what's truly holding you backExpert guests: Gain wisdom from industry leaders who've walked in your shoesTech-forward solutions: Learn how to harness technology to propel your business forwardYour Weekly Entrepreneurial Reality CheckWhether you're a seasoned business owner or just starting out, Tech Diva Biz Talks is your go-to resource for:Identifying and repairing the broken elements in your business modelDiscarding strategies that no longer serve your growthNurturing and expanding the aspects of your business that show promise"We fix what's broke, ditch what's stale, and grow what's golden."Tune In, Level Up, Embrace TechReady to reset your business and embrace real growth? Subscribe now on Apple, Spotify, YouTube, or your preferred podcast platform. Join us weekly for insights that will challenge your thinking, inspire action, and help you navigate the ever-changing business landscape with confidence and style.Don't just listen – implement. Share the gems you uncover, leave a review, and most importantly, put your newfound knowledge into action. It's time to turn up the volume on your business success and plug into the power of transformation.Send us a messageBuzzsprout - Let's get your podcast launched!Start for FREEContent Creator MachineThe integrated all-in-one online marketing, business tool/platform.Altogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins To work with Audrey schedule a breakthrough/discovery session.

In episode 92 of Brand Story, we welcome back Rand Fishkin, Cofounder & CEO of SparkToro, to talk about brand vs. algorithm, the value of real audience research, and the dangers of chasing attention without purpose. He shares the story behind SparkToro, why so many marketers don't actually know their audience, and how optimizing for vanity metrics can lead you astray.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/branding-beyond-algorithms/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) The Birth of SparkToro: Audience Intelligence Unleashed(08:44) Inertia in Marketing: The Resistance to Change(21:20) Brand Over Algorithm: The Difference Between Gaming the System and Optimization(28:37) Building Real Value vs. Surface Engagement(35:36) Brand Story Podcast Engagement - Short vs. Long Clips(39:48) Entrepreneurship: Risk vs. Control(49:40) Exploring Possible Futures

REMIX: Album 7 Track 6 - The Ride of a Lifetime with/Jack MuddBrand Nerds, welcome back! Many professionals enter start-ups with the thought of them being a kicking off of their careers - our guest today has taken the ride of a lifetime with OneWheel. Jack Mudd takes us through his journey from Social Media Intern to Chief Evangelist with lessons and jew-els sprinkled throughout. Here are a few key takeaways from the episode:Keep your eyes open - you never know if the next opportunity is right in front of youWhen you feel like you don't know what to do; but you're head down and make yourself indispensable When you're starting - focus on what you want your brand to be aboutNarrow down your brand voiceMake sure you challenge yourself and your teamDon't be afraid to find people you love and pick their brains Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

In this episode of SoundCentric, we sit down with Malik Wilson, President of Bu Vision, to talk about his journey from Baltimore to becoming a rising force in the music industry. Malik shares how he discovered artists like Sailorr, 4batz, and Ian, and breaks down the strategy behind their branding, TikTok presence, and fan engagement. We dive into the role of storytelling in artist development, what makes an artist stand out today, and how Bu Vision built momentum leading to moments like a Drake co-sign and a XXL Freshman nod. If you're an artist, exec, or just obsessed with how careers are built in 2025, this one's for you.   Find us on social media for daily content and information regarding all things music industry Twitter: https://twitter.com/soundcentricmus Instagram:https://https://www.instagram.com/soundcentricmusic/ Tik Tok: https://www.tiktok.com/@soundcentricmusic Facebook: https://www.facebook.com/SoundCentricmusic Website: https://soundcentricmusic.com Podcast: https://www.soundcentricmusic.com   00:00:10 – Intro & Guest Introduction (Malik Wilson of Bu Vision)   00:01:25 – What XXL Freshman List Still Means Today   00:03:10 – Malik's Journey from Baltimore to the Music Industry   00:05:40 – Discovering Artists Early – Juice WRLD, Yeat, Doechii   00:07:25 – What Malik Looks for in Rising Artists   00:08:40 – First Real Marketing Experience with Shordie Shordie   00:09:25 – Starting AUC Who Got Next at Morehouse   00:11:30 – Breaking into Streamcut via TikTok Strategy   00:13:40 – Winning the Internship Challenge with Sports Page   00:17:40 – Building Saucy Santana's TikTok Fan Page   00:20:40 – Shifting to Vertical Agency & TikTok Strategy Evolution   00:22:40 – Joining Bu vision and Meeting Boo   00:23:40 – How Bu vision Found and Developed Sailor   00:27:10 – Fan Engagement & Touring with Sailorr   00:30:10 – The Importance of Live Shows & Building a Core Fanbase   00:33:10 – Handling Cultural Appropriation Criticism   00:37:30 – SAILORR & Ian's Humor, Branding, and Superpower as Artists 00:45:05– 4Batz & Getting the Drake Co-Sign   00:46:00 – The Role of Atlantic Records in Bu vision's Growth   00:46:45 - Advice for artists for how to separate themselves to cut through the noise 00:50:25 – Advice to Rising Artists: Music, Consistency, and Being Different   00:51:20 – What's Next for Bu Vision, Ian, SAILORR, 4Batz, and Malik's Socials  

Aujourd'hui, je vous propose un format un peu particulier : un épisode en “swap” avec Sandie Giacobi, hôte du podcast “My Marketing Podcast”. Dans cette interview, j'explore un sujet crucial pour toutes les stratégies marketing : le persona.Trop souvent perçu comme un exercice théorique ou gadget, le persona est pourtant un outil stratégique puissant pour mieux comprendre ses clients et orienter ses décisions. Mais encore faut-il éviter les idées reçues qui en faussent l'usage…Dans cet épisode, vous découvrirez les 5 erreurs les plus fréquentes autour du persona – et surtout, comment les éviter pour réellement vous rapprocher de votre client idéal.

In this special roundtable episode of The CMO Podcast, recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock. Jim Stengel sits down with four powerhouse marketing leaders to explore the timeless—and timely—question: What does it take to build a brand people truly love?Joining Jim are...Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnionNicole Parlapiano, Chief Marketing Officer of TubiMelissa Hobley, Chief Marketing Officer of TinderCarole Diarra, Global Vice President of Marketing for UGGTogether, they reflect on the power of going back to brand-building fundamentals, why “the fruit is in the roots,” and how kindness and care can be transformative forces in leadership. This is a conversation full of wisdom, laughter, and straight talk on how to lead brands, and teams, with heart. Whether you're a marketer, creative, or purpose-driven leader, you'll walk away inspired to double down on what really matters.---This week's episode is brought to you by Deloitte, StrawberryFrog and Transunion.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

300. Building Creative Magic with Simon Rogers: Mission, Meaning, and Making an Impact In this episode of Creative Chats, Mike Brennan speaks with Simon Rogers, founder of A Little Better Co., about the essence of creativity, his evolution in professional life, and the importance of aligning creativity with personal values. They discuss the challenges creatives face in a tech-driven world, the role of curiosity, and the responsibility of creatives to use their power for good. Simon emphasizes the need for mission-driven creativity and the joy found in the creative process, encouraging listeners to engage actively in their creative journeys. 3 Key Takeaways:

Watch our documentary on the Future of the CMO from this link

In this episode of the I Do Wedding Marketing Podcast, host Nina interviews Terrica Skaggs, the iconic wedding industry educator, business coach, and founder of Cocktails & Details® and Wedding Pro University. Known as the hype woman for wedding business success, Terrica shares tactical and empowering advice for modern wedding professionals who want to build bold brands, increase profitability, and market authentically without burnout.You'll hear:✨ Terrica's inspiring journey from pre-law to powerhouse planner

Matt Wolcott didn't grow up in Tennessee—and he didn't know a soul when he got there. But in just a year, he went from the “new guy” handing out business cards at gas stations to being the go-to name for storm shelters and mowing tough terrain. His story's not about luck—it's about hustle, follow-through, and solving real problems when others bail.Takeaways:✅Matt wore his company shirts everywhere—even got in trouble at his old job for it. Branding doesn't stop after hours.✅He calls back every missed call—telemarketer or not. Most don't leave voicemails, and that quick reply often wins the job.✅He turned a simple mower attachment for his mini-excavator into a niche that competitors couldn't touch.✅He sold 15 storm shelters in under 6 weeks—some from his recliner, thanks to $10 Facebook ads and quick customer responses.✅Built partnerships with other contractors to offload jobs outside his scope—keeps the customer happy, and the phone ringing.Why It Matters:If you're a contractor looking to stand out in a crowded market, this episode shows how being reliable, visible, and responsive is sometimes all it takes to win.Links:

BONUS EPISODE – We're excited to launch our latest, ongoing bonus episode series, Breaking In! ✨ This series, consisting of roundtable discussions about breaking into the live event industry, will highlight different perspectives, talk through challenges, and discuss tips for those beginning their careers in venueland.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The chair of Stuckey’s, a historic snack and candy company. She shares her journey of revitalizing the brand, her family’s legacy, and the importance of entrepreneurship and branding.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The chair of Stuckey’s, a historic snack and candy company. She shares her journey of revitalizing the brand, her family’s legacy, and the importance of entrepreneurship and branding.

Watch the YouTube version of this episode HEREAre you a law firm owner looking for advice on how to make your firm more lucrative? In this episode of the Maximum Lawyer Podcast, Tyson interviews Ted DeBettencourt, a JD/MBA and a business owner. Ted shares his journey from Martha's Vineyard to legal tech entrepreneurship, discussing the island's unique culture and his transition from law to business. To run a successful law firm, it is important that certain processes are in place and run efficiently to turn a profit. An important thing to implement is to ensure there are more staff over auto responders and AI for Local Service Ads (LSA). LSA's will rank firms based on response times and this can affect how people perceive your firm at the first click. If your response time is slow, most people will not call you for help. Using real people to answer leads and call prospective clients will ensure you get off on the right foot with people who are looking for legal support.Ted and Tyson chat about the three most important marketing metrics for a successful law firm. The first metric is wanted leads. It is important to know how many leads are actually wanted, in which a firm will be interested in taking on. The second metric is signed rates. Out of the wanted leads, how many of them were signed on as actual cases for the firm. This will determine how successful a firm is when it comes to the number of cases that are taken on and it can show value. The third metric is average case value. This can be determined by how much a firm makes in a year based on the type of cases. Ultimately, the average case value will let someone know how successful a firm really is.Listen in to learn more!05:25 Google Local Services Ads (LSA) and Lead Response06:49 Manual vs. Automated Lead Response07:46 Importance of Fast Lead Response09:20 AI vs. Human Chat: Present and Future10:37 Human Connection in the Age of AI11:26 Regulations and Human-Only Policies23:14 What Sets Successful Law Firms Apart25:54 Key Marketing Metrics for Law FirmsTune in to today's episode and checkout the full show notes here. Connect with Ted at JuvoLeads:Website Linkedin 

How did a 180-year-old Italian digestif become one of America's most beloved bar staples? Though Fernet-Branca has enjoyed a storied legacy in Europe since its creation in 1845, it remained a niche curiosity in the United States for much of its life. The intensely bitter, herbal liqueur was appreciated only by the most adventurous palates. Today, however, it's a fixture behind the bar from upscale cocktail lounges to neighborhood dive bars, most often knocked back in shot form and celebrated for its distinct flavor profile. Who better to trace Fernet-Branca's unlikely rise than Edoardo Branca, managing director of Branca USA and a sixth-generation member of the family behind the brand? We caught up with Edoardo at spirits industry trade show Bar Convent Brooklyn to talk about how Fernet-Branca earned its cult status in the U.S. He shared insights on the brand's roots, its journey from obscure digestif to bartender favorite, and how the company is carefully evolving to stay relevant in a fast-changing drinks culture. From navigating pricing pressures to expanding the Branca USA portfolio with modern, consumer-focused offerings, Edoardo explains how he is stewarding a legacy while embracing innovation. Show notes: 0:25: Interview: Edoardo Branca, Managing Director, Branca USA – Eduardo talks about his journey from Milan (he's an Inter fan) to Southern California and ultimately to New York. He also discusses his current role in which he oversees U.S. operations and highlights the most personally rewarding aspect of his job. Edorado explains how Fernet Branca became popular within the bartender community after gaining traction as a popular shot in 1990s San Francisco, the emotional resonance many have with their first Fernet experience and reflects on the global cultural differences in how it's consumed. He acknowledges generational shifts and concerns about declining alcohol consumption among younger drinkers, but expresses confidence that appreciation for spirits and bar culture will mature with age and experience. Edorado also talks about the growing Branca portfolio, noting that lower-ABV products like Antica Formula vermouth align with growing health-conscious trends and also shares his philosophy on mergers and acquisitions. Brands in this episode: Fernet-Branca, Jägermeister, Jameson, Antica Formula

Most construction companies claim they “do great work and have strong relationships.” But if your business vanished tomorrow, would anyone really notice—or care? In this episode of Construction Genius, I sit down with Justin Bieganek, founder of Mercury Creative Group, to unpack what branding really means for construction companies—and why it's about a lot more than your logo or website. If you're frustrated with being treated like a commodity, constantly undercut on price, or struggling to attract the right people to join your team—your brand might be the problem. And the good news? Fixing it starts with asking better questions.

Our next podcast takeover episode is with the amazing Jeni Bukolt from GSD with Jeni. We discuss the biggest mistakes business owners make when it comes to referrals and how to shift your mindset to see results. We also touch on protecting your mindset as an entrepreneur, the importance of building authentic relationships, and overcoming self-sabotage. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/370

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