Podcasts about Branding

Lady, this week Dr. Dom and Terri ask you one very important question: who is holding you? When the days get long, and the load is overwhelming, are you the only person you can rely on? If that sounds familiar then grab your favorite throw blanket, get cozy and let this episode swaddle you in self-care and self-compassion. There are many factors why the strong friend often gets overlooked when it’s time to be checked on or nurtured, but that doesn’t mean that she doesn’t need or deserve the type of support she gives. Still, the strong friend can be her own worst enemy when it comes to receiving the care and tenderness she actually needs because she’s built a life of identifying silently suffering as a noble endeavor. And, when she finally looked around for who the adult in the room to help her she realized it was her. Terri and Dr. Dom share real-life scenarios where they were thrust into adulthood, gave insight to how they handled those situations, and reflected on what they needed in those moments. The what I wish I had knowns of life are often bittersweet because sometimes without warning you are on a new path with new responsibilities and new expectations from people. It can be…a lot. And, it doesn’t mean that these situations will stop but there are things that you can do to advocate for yourself. Do you know what will make you feel held and supported? Maybe it’s a call from a friend checking in or maybe it’s a hot bath where you can soak and ease your worries. Once you identify what you need practice asking for what you need with the strategies provided in this episode. Lady, you are your best investment so figure out what money can’t buy and build a life where you are held and held well. Goal Mapping Starter Guide Cultivating H.E.R. Space Sanctuary Resources: Dr. Dom’s Therapy Practice Get That Pitch Workshop: Turn your story and expertise into speaking gigs, media features, and collaborations, without a publicist. Visit GetThatPitch.com and Use code HERSPACE for a special listener discount. Branding with Terri Melanin and Mental Health Therapy for Black Girls Psychology Today Therapy for QPOC Therapy Fund Foundation Where to find us: Twitter: @HERspacepodcast Instagram: @herspacepodcast Facebook: @herspacepodcast Website: cultivatingherspace.comSee omnystudio.com/listener for privacy information.

Mary is back with a solo podcast taking on the late blooming fruit of the Purpose Driven/Seeker Sensitive/motivational paradigm of the corporate branding of the church. It’s been over 20 years since the Evangelical Industrial Complex redefined what a church is, what preaching is, and the consumer approach to all of it. Where are we at? It’s not good. Even small-to-middlin’ churches have adopted the cape wearing hero style of many if not most pastors today. What is a pastor, after all? Why are so many failing to finish well? If a church isn’t teaching the Bible systematically, what are they doing? Is there a name for what people sit through every Sunday? Many sharp Christians know what is missing, but they can’t seem to name it. We name it today. We look at C. Peter Wagner and Peter Drucker, the men responsible for the Signs and Wonders movement, the NAR, and the corporate top-down, success oriented view of the pews – and it is wholly unbiblical. No sacred cows today, just straight shooting as we assess the fallout of the purpose driven drivel over the Spirit led church.     Stand Up For The Truth Videos: https://rumble.com/user/CTRNOnline & https://www.youtube.com/channel/UCgQQSvKiMcglId7oGc5c46A

You blocked the time. You had every intention of doing the work. But somehow, when that time block arrives, email, team questions, client needs, and a dozen other things suddenly take over. If this sounds familiar, the problem might not be discipline at all. In this episode, I'm digging into the research behind why we procrastinate and sharing practical ways to turn your time blocks into time you actually use.In this episode you will learn:Why vague time blocks create friction and how getting specific makes it easier to start.How emotions like overwhelm, uncertainty, boredom, and fear can drive procrastination.Why starting small, creating transition time, and adding immediate rewards can improve follow-through.How to create an “executable time block” with an outcome, starting action, trigger, resistance plan, and finish line.Time blocking tells you where your time should go, but that alone doesn't guarantee you'll actually do the work. The goal is to build systems that make starting easier, even on the days when motivation and discipline aren't showing up. Don't just schedule the time—schedule the task and schedule the start.Register for the T2M Works Advisor Tech Stack Tune Up Webinar HERE!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about our sponsor BELAY for amazing virtual assistant services HERE!   Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

In episode 319 of Beyond The Story, Sebastian Rusk interviews Jeffrey Kostick, founder of Flying Chimp, a South Florida marketing agency that helps businesses develop strategies, create content, and execute marketing campaigns designed around their actual growth goals. He shares how unconventional marketing campaigns—including “shock and awe” strategies—can create meaningful opportunities when they're aligned with the economics of the business.Tune in to hear Jeffrey Kostick share his entrepreneurial journey, marketing insights, AI strategies, and perspective on building a business that stays creative and adaptable in a rapidly changing world.TIMESTAMPS[00:00:00] Sebastian Rusk introduces Jeffrey Kostick and their connection through Six Degrees Golf Networking.[00:02:41] Jeffrey's journey from art major to graphic designer and marketing agency owner.[00:04:12] How Flying Chimp combines marketing strategy with hands-on implementation.[00:04:41] Understanding what businesses actually need to grow.[00:05:53] Unconventional marketing strategies and the “shock and awe” approach.[00:07:25] Why no marketing strategy can honestly guarantee results.[00:10:18] Setting realistic expectations for marketing, podcasting, and long-term growth.[00:12:29] How AI is transforming marketing, graphic design, and content creation.[00:14:26] The risks of ignoring AI and the importance of adapting business operations.[00:16:32] AI optimization, GEO, LLMO, and the future of search.[00:18:46] Jeffrey's favorite campaigns and why creativity keeps him motivated.[00:19:53] Jeffrey's final advice: Embrace AI without abandoning personal creativity.QUOTES"Any marketing company that tells you it's gonna work for sure, guaranteed 100%, is lying to you." – Jeffrey Kostick"When times are good, you should market. When times are bad, you should market more." – Jeffrey Kostick"Accept AI and try to adopt it into your life, but never abandon personal creativity." – Jeffrey Kostick==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLabJeffrey KostickLinkedIn: https://www.linkedin.com/in/jeffreykostick/ ==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474 

Ostdeutsche Kultur ist auch eine ganz eigene Sprache. Nejkow ist als thüringischer Bulgare auf Expedition zu sächsischer Dialektik und der einzigartigen Kultur darin. Weil ihm sein liebster Erzgebirgler diesmal fehlt, kommt es zur Dialekte-Hybris mit einer, die sächsisch auch auf Social Media zum Branding gemacht hat. Kristina alias Sachsenmuddi spricht mit Nejkow über den Osten, Dialekt als Kultur und das (Wieder-) Finden des Schönen im Sächsischen...

Send us Fan MailA beautiful logo might attract attention—but without a meaningful story and clear strategy, it cannot build a lasting brand.Stella Grigoryan, founder and creative director of Analogia Creative, joins Joey Pinz to explain why branding must come before design and marketing. Raised in an Armenian family of artists, Stella learned to of Analogia Creative, joins Joey Pinz to explain why branding must notice the details others overlook. Her path took her from linguistics and journalism to ten years of visual storytelling at Voice of America, entrepreneurship in hospitality, and ultimately strategic branding.Stella explains why businesses often waste money promoting themselves before defining what they represent. She also explores how founders can uncover their real story, why customers may perceive a company differently than its owner does, and how emotion makes a brand memorable.The conversation moves beyond business into Stella's natural optimism, Armenian hospitality, motherhood, intuition, meaningful relationships, and her belief that discipline sometimes means remaining quiet—even when you believe you are right.Top Three Highlights

What happens when the very definition of “workplace” changes almost overnight?This week, Jim sits down with Benji Baer, Chief Marketing Officer of CBRE, one of the world's largest commercial real estate and investment services companies. Operating in more than 100 countries, CBRE helps companies and investors buy, sell, lease, finance and manage everything from office towers and logistics centers to data centers, hotels and major urban developments.Benji joined CBRE in 2019, just months before the pandemic fundamentally reshaped how we think about offices, cities, flexibility and human connection at work. But her career has long been built around navigating complex businesses and industries rooted in trust. Before CBRE, she held senior marketing leadership roles at J.P. Morgan Chase, Legg Mason and AllianceBernstein.Tune in as Benji and Jim explore how CBRE is rethinking the workplace as a place people actively want to be, why employee experience and customer experience are deeply connected, and how the role of the modern CMO is evolving from storyteller to strategist and transformation leader.Benji also shares how she's built and developed her marketing organization, why outside inspiration and continuous learning are essential for leaders, and the importance of “bringing people with you” through periods of change. It's a conversation about growth, culture, ambition and why, even as technology transforms how we work, human connection matters more than ever.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout early 2027, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5-7BLINK Cincinnati | October 8ANA Masters of Marketing | October 20–22CES | January 5-7—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Taste can't be manufactured, so brands are hiring the people who have it. Writer and gr8 collab founder Emma Apple Chozick returns to talk with Phillip about her creative process (sans content calendar), building ShopMy's Signals Substack on proprietary data, and what the long-gone BEST Products showrooms can teach us about designing retail spaces worth remembering.A Category of OneKey takeaways:Brands can't manufacture taste; they've learned to partner with people whose judgment audiences already trust.Real editorial starts with an insight, question, or tension. Consumers today can sniff out a product pitch from a mile away — if a brand's editorial isn't valuable as standalone content, it's not worth sharing. BEST Products' SITE showrooms prove the best retail trades measurability for memory.Emma Apple Chozick: “Taste is obviously completely subjective. But when a brand resonates with a particular person's taste, that's not replicable. A brand can't create that on their own. They can try, but it's never gonna feel authentic.”Emma Apple Chozick: “I don't know if the goal is actually ‘to grow.' I think the goal is to work on really compelling projects that are aligned with what I'm interested in and can reach new people. But the goal isn't always reach.”Phillip: “I don't know that any of those [hot new channels] actually reflect culture. I think we bend culture to those things because that's where we put capital, and an industry likes to talk about them because they're new. But the people actually define what the culture is around the brand.”In-Show Mentions:Watch Emma's BEST Products videoFind Emma Apple Chozick on LinkedIn and InstagramLearn more about gr8 collabExplore the archive of SITE New YorkRead Signals: A Publication by ShopMyWatch Surroundings on YouTubeRead Emma's Dwell essay, “The Midcentury House That Raised Me”Listen to Emma's first Future Commerce episode, Creating Credible Content and Community-Building CollabsAssociated Links:Read: Member Brief: Return on Experience and the New KPIs of Store DesignRead: Insiders #188: Architecting Desire: How Retail-Hospitality Hybrids are Changing ConsumptionRead: Substack and Retail's New Media EraRead The Senses: “That's a Great Collab”Listen: Where Culture Happens, Commerce FollowsVISIONS Summit at MoMA, New York City: Join us on November 3, 2026Watch: Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dr. Beckett interviews Dr. Daniel Marangiello aka Mickey Mintle about his background as a school administrator, professor, and emerging AI/education consultant, and his first public hobby initiative, CardCareer.com. Marangiello says the trading card industry has built extensive infrastructure for cards but not for the people who work in the business, leaving jobs and hiring fragmented across general sites. He discusses developing a centralized, hobby-specific job platform, early plans to aggregate existing listings, and the need for legal guidance, marketing, and balancing employers with applicants. Beckett challenges the sustainability of recruiting models for lower-salary roles, suggests underserved areas like gig work, graders, social media and AI-skilled roles, and emphasizes branding, network effects, and first-mover advantage.    00:46 Education Career Pivot 01:39 Why CardCareer.COM Exists 03:22 Business Model Reality Check 05:03 AI Costs and Tooling 07:06 Scraping and Legal Risks 07:45 Secret Sauce and UX 09:37 Marketing Both Sides 11:19 Hiring Culture Lessons 14:08 Future Roles and AI Skills 16:18 Branding and Naming      

September brings a new, and much loved by us both, season, so it's time to talk Colour Psychology and dig into the Seasonal Personality of Autumn. As the creator of Colour Psychology for Branding, Fi shares her abundant wisdom and helps us makes sense of how we translate the energy of this glorious season into the colours, fonts, shapes, textures, photography and illustrative styles for our brands. This is the third in this series and you can find Spring and Summer episodes here.We really hope you find it useful. Hosted on Acast. See acast.com/privacy for more information.

Join me for The Dream Biz® Playground LIVE: Marketing Magic!Today on the podcast I'm SO excited to have one of my favorite people on the internet, Kristy Black, joining us! We talked about:Centering joy and community in business to combat lonelinessBuilding a values-aligned business and "breadcrumbing" your valuesNavigating perfectionism and being bad at somethingAnd more! Get Kristy's Porfitable Purpose Branding Workbook on their website!Follow Kristy on InstagramKristy Black (she/they) is a brand strategist and designer who helps values-driven creatives and creatives build bold, impactful brands that stand out from the crowd & stand up for what matters most. Known for their “golden retriever energy” and no-BS approach, Kristy is on a mission to help socially conscious business owners joyfully grow without burning out or watering themselves down.Work with ChristiFollow Christi on Instagram

ON THE LATEST EPISODE OF "CALL ME MISTRESS", MIA AND CHARLES SITS DOWN TO TALK ABOUT A SISSY HUCOW WHO NEEDS TO BE BRANDED, SOME TLC FOR AN ADULT BABY, AND SMELLIN' DEM PITS!THERE'S SO MUCH FUN ALL IN ONE EPISODE JUST FOR YOU!WWW.MIAREYHOT.COMWWW.THEMISTRESSSHOW.COM

215: Ist New Work wirklich gelebte Arbeitskultur, oder in vielen Unternehmen längst nur noch gutes Branding? In dieser Folge sprechen wir darüber, warum New Work zunehmend zum Buzzword geworden ist und weshalb es mehr „Real Work" braucht: Was funktioniert in unserer Arbeitswelt tatsächlich und wo machen Unternehmen gerade wieder Rückschritte?   Im Mittelpunkt stehen unter anderem: – New Work zwischen Anspruch und Realität – KI, Vertrauen und die Zukunft unserer Jobs – Mental Health und psychische Gesundheit in der Arbeitswelt – Führung, Hierarchien und überforderte Mitarbeitende – LinkedIn, authentischer Content und die Creator Economy Außerdem wird es persönlich: Kira erzählt von ihrer sechsmonatigen Weltreise durch 13 Länder und davon, warum Arbeiten unterwegs deutlich herausfordernder war, als es auf Social Media aussieht. Eine Folge über die Zukunft der Arbeit und darüber, warum wir bei New Work und KI den Menschen nicht aus dem Blick verlieren sollten.   Über Kira Marie Cremer: Sie ist Autorin des Buchs „New Work – Wie arbeiten wir in Zukunft?", Dozentin für „Future of Work & Organizational Psychology" und Host des Podcasts „hotline hours". In ihrem wöchentlichen Newsletter „What the Work?!" beleuchtet sie Karriere-Tipps, Best Practices und Trends rund um New Work und sie setzt sich als Business Creator dafür ein, dass Unternehmen eine Arbeitswelt schaffen, in der Mitarbeitende nicht nur mitmachen – sondern mitgestalten.   Links:

On this week's episode, Jess Gaedeke is joined by Meagan Healey, VP of Marketing and Brand Strategy at Dig, to explore why consistency is essential to strong brands, how clear brand foundations create more room for creativity and experimentation, and why marketers need to look beyond their own perspective when making big brand decisions.

Tien jaar geleden werd de Franse priester Jacques Hamel op 26 juli 2016 door twee jonge terroristen, aan het einde van de H. Mis, in de kerk van Saint Etienne du Rouvray een buitenwijk van de Franse stad Rouen in Normandië, gewelddadig vermoord.

Wed, 30 Sep 2026 05:31:00 +0000 https://jungeanleger.podigee.io/3358-borsepeople-im-podcast-s26-09-ines-hein 5698e1b9bb40636fdc98aaa4ab896ffe Ines Hein ist Head of Communications & Marketing der Baader Bank AG. Die Erlangerin ist seit 1995 kreativ und beratend für Kunden im DACH-Raum und den USA tätig – mit Berufsstationen in München, Hamburg, New York und Berlin. Bis 2025 begleitete sie Unternehmen als freiberufliche Branding- und Kommunikationsberaterin, Texterin und Moderatorin. Seit 2026 gehört Ines zum Team der Baader Bank, u.a. um die Marke Baader Trading dauerhaft nachhaltig zu positionieren. Wir sprechen über Baader Trading, die 15. Bader Investment Conference, die von 21. bis 24. September 2026 in München stattgefunden hat (und der ich beiwohnen durfte), über die anstehenden Baader Trading Days für Private, über das Sprechen generell und natürlich musste ich auch Wissenswertes über Erlangen einwerfen. https://www.baaderbank.de https://www.baaderbank.de/leistungen/trading https://www.baadertrading.de/baader-trading-days https://www.baaderinvestmentconference.com Presented wird die Season 26 von der TIMETOACT GROUP Österreich. About: Die Serie Börsepeople des Podcasters Christian Drastil, der im Q4/24 in Frankfurt als "Finanznetworker #1 Austria" und Q3/26 als "Stock Market Education Austria #1 LinkedIn" ausgezeichnet wurde, findet im Rahmen von http://www.audio-cd.at und dem Podcast "Audio-CD.at Indie Podcasts" statt. Es handelt sich dabei um typische Personality- und Werdegang-Gespräche. Die Season 26 mit 25 Folgen wird auch die Folge 600 enthalten und ist präsentiert von https://www.timetoact-group.at . Welcher der meistgehörte Börsepeople Podcast ist, sieht man unter http://www.audio-cd.at/people. Der Zwischenstand des laufenden Rankings ist tagesaktuell um 12 Uhr aktualisiert. Bewertungen bei Apple (oder auch Spotify) machen mir Freude: http://www.audio-cd.at/spotify , http://www.audio-cd.at/apple . Du möchtest deine Werbung in diesem und vielen anderen Podcasts schalten? Kein Problem!Für deinen Zugang zu zielgerichteter Podcast-Werbung, klicke hier.Audiomarktplatz.de - Geschichten, die bleiben - überall und jederzeit! 3358 full no Christian Drastil Comm. (Agentur für Investor Relations und Podcasts) 2337

Watch the YouTube version of this episode HEREWhat happens when you realize you did not build a law firm, you built a job for yourself? Tyson Mutrux sits down with Justin Tash, CEO of BTL Family Law and founder of Growth Pilot OS, to talk about what it actually takes to move from doing everything yourself to building a firm that can operate without you at the center of every decision. Justin shares how BTL grew from four people working in a co-working space into a seven-figure firm, the systems that made that growth possible, and the mistakes that created founder dependence along the way.Tyson and Justin also dig into what AI means for the future of legal services. If knowledge and drafting become cheaper and easier to access, what are clients really paying attorneys for? They discuss attorney judgment, client experience, changing billing models, mastermind accountability, and why law firm owners need to rethink where their real value lives. This episode is a practical look at building a firm around systems, people, and outcomes instead of building everything around the founder.What You'll LearnHow to recognize when you have created a job for yourself instead of a scalable law firmThe warning signs that you have become the bottleneck inside your businessWhy Justin stopped trying to systemize attorney judgment and focused on removing friction insteadHow building a firm around individual attorneys can create long-term growth problemsWhy mastermind groups and peer accountability can accelerate growthHow AI may change the value attorneys provide, client expectations, and law firm billing modelsTimestamps00:00 Justin Tash and the journey from a co-working space to a seven-figure firm04:26 The difference between creating jobs and building a real business08:51 Building systems when everything lives inside the founder's head10:11 Why attorney judgment should not always be replaced by processes16:12 The mistake of designing a law firm around individual people17:55 How to know when the founder has become the bottleneck20:05 Growth Pilot OS, mastermind groups, and founder accountability29:04 AI, legal experience, client value, and the future of law firmsConnect with Justin Tash LinkedInFacebookInstagram

What if the reason you're not getting the opportunities you know you're capable of isn't because you're being overlooked—but because you're underexposed?In Part 3 of the Icon Series, Allison Walsh breaks down the “visibility gap”: the space between what you're capable of and what other people actually know to call you for.For many high-achieving women, expertise isn't the problem. You've built the experience. You've created results. You've developed ideas worth sharing. But your message, visibility, and platform may not have caught up to the woman you've become.In this episode, Allison shares how to close the clarity, evidence, repetition, invitation, and identity gaps that can keep brilliant women from becoming known for their expertise. She also shares her own story of how years of visible contribution created an unexpected career opportunity—and why visibility isn't vanity when it gives meaningful work somewhere further to travel.You'll learn how to:• Decide what you want to be known for• Develop a clear point of view around your expertise• Build and communicate proof of your authority• Use repetition to build reputation equity• Create a platform strategy without being everywhere• Make clearer invitations for people to hire, refer, invite, or work with you• Stop confusing being new to visibility with being new to your expertiseYou don't need to become louder everywhere. You need to become clearer and more intentional in the right places.Because visibility without positioning creates attention. Visibility plus positioning creates opportunity. About the ICON SeriesICON stands for Intention, Create, Own, Next—a series about intentionally creating your next incredible chapter.This episode is Part Two, focused on CREATE and the process of turning your experience, expertise, and lessons into something that creates value, impact, and opportunity.In the next episode, Allison will explore what it means to OWN your value and close the visibility gap between what you're capable of and what the world knows to call you for. Continue Your JourneyIf you're ready to intentionally create your next incredible chapter, Allison invites you to join the ICONIC Impact Summit on November 5 in Winter Park.And if you're looking for strategic support to turn your expertise, story, and vision into a recognizable platform and business, explore the She Believed She Could™ Collective, where the work centers around mindset, messaging, marketing, monetization, and momentum. This episode is sponsored by AdventHealth for Women. Learn more about their Women's Health Navigation Team and how they're making healthcare simpler for women and their families at AdventHealthForWomen.com. Join Us at Iconic ImpactReady to create your next incredible chapter?The She Believed She Could™ ICONIC IMPACT takes place November 5, 2026, at The Center for Health and Wellbeing in Winter Park, Florida, bringing together ambitious, accomplished women for meaningful conversations around leadership, visibility, business growth, wellbeing, purpose, and impact. The experience continues November 6 with the exclusive VIP Impact Lab at Hi Hello Labs.

What happens when a business that has been successful for YEARS suddenly… slows down?A year ago, Kelley was staring at an almost empty wedding calendar. After 15+ years in business and hundreds of weddings, 618 Studios had lost momentum. Somewhere along the way, the business had slipped into autopilot.So Kelley decided to become the student again.She went back through the exact strategies we teach inside The Luxury Mastermind. Branding. Positioning. Marketing. Planner relationships. Getting in the room. Saying YES again.And 18 months later? The momentum is WILD.

Spy Ninjas President Shelly Soriano breaks down how the YouTube-native serialized franchise scaled to 47 million subscribers and expanded beyond digital video into live entertainment, licensing, and retail.She reveals why keeping production values intentionally accessible maintains viewer trust, how a $25 million investment fuels their expansion, and why traditional entertainment talent must adapt to platform-native storytelling.Key Highlights

What if you had your own personal board of directors—not for your business, but for you? A carefully chosen group of people who challenge you, encourage you, open doors, tell you the truth, and help you become the person you need to be for whatever you're building next.In this episode, I'm joined by Eric Negron to break down exactly how to build your own personal board of directors. Eric shares the six key seats he believes we all need around our table, how to identify the right people to fill them, and how to intentionally cultivate those relationships over time. We also talk about why your board shouldn't just be an echo chamber of people telling you what you want to hear—and why investing in yourself as a leader can have a direct impact on your business, your goals, and your life.In this episode you will learn:The six key seats to include on your personal board of directors.How to identify the right people to fill each role.Why your board needs people who will challenge you and tell you the truth.How to intentionally maintain and reevaluate your board as your goals evolve.You spend so much time thinking about the team you need to build around your business—but what about the people you need to build around you? This episode will give you a simple framework to take into your next CEO Day, identify the gaps around your table, and start intentionally building the personal board of directors you need for your next season of growth.Grab Eric's BOD Download HERE! Register for the T2M Works Advisor Tech Stack Tune Up Webinar HERE!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about our sponsor BELAY for amazing virtual assistant services HERE!   Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

The Hard Truth About Becoming a Creative DirectorMost creatives think the creative director title is the ultimate creative job. It's usually the opposite. The higher you climb in your design career, the less your job is about design, and that catches a lot of talented people off guard.In this episode, I talk about what the creative director role really involves. I cover why great design skills stop being enough at a certain point and what you need to build to keep moving up. I draw on 40 years as a creative executive and a lot of coaching conversations with designers and art directors stuck at that exact ceiling.In this episode, you'll learn:What creative directors actually spend their days doingWhy your value shifts from execution to leadership, strategy, and business fluencyThe "Up or Out" reality and how ageism plays into creative careersWhy most promotions happen before you get the titleHow visibility and perceived leadership shape who gets promotedWhy frustrating corporate jobs can be "getting paid for your education"Why leadership skills carry across industries and creative execution skills often don'tHow AI is pushing creative value toward judgment, strategy, and tasteKey takeaway: The path to creative director is bigger than becoming a better designer. You need to lead people, work your way through organizations, and build trust at higher levels. That's the real job.If this episode helped you, please follow the show and leave a rating or review. It helps other creative professionals find Brand Design Masters.#CreativeDirector #DesignCareer #CreativeLeadership #GraphicDesign #ArtDirector #BrandDesignMasters____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeYOUTUBEhttps://www.youtube.com/philipvandusenBRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeLINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL: All-in-One CRMhttps://www.gohighlevel.com/philipvandusenTUBEBUDDY: The best YouTube pluginhttps://www.tubebuddy.com/philipvandusen____________________________Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

If there's one influence quietly shaping popular culture, it's the American West. An unavoidable, intensified fascination with all things Western has emerged across luxury, fashion, movies, TV and music. Stetson is a 160-year-old brand that's not only synonymous with the American cowboy hat, but with the enduring mythology of the American West. Scott Kerr sits down with Stetson's CEO Robert Dundon to discuss what's driving the renewed interest in Western style and why Stetson has endured as the defining icon of the American West. He talks about the evolution of the Stetson customer from core Western communities to younger, international, and increasingly female consumers. Robert also shares why it recently launched Stetson Bourbon in a crowded market and why Stetson is a “gold mine” with credible room to grow into apparel, footwear, home, retail, and experiential hospitality. Plus: How the brand translates the values of the American West for international markets.Featuring: Robert Dundon, CEO of Stetson (stetson.com)Host: Scott Kerr, Founder & President of Silvertone ConsultingAbout: Host Scott Kerr gives listeners in-depth, unfiltered interviews with leaders of the world's most influential luxury brands. Kerr chats with the biggest names in the luxury business, from CEOs and C-suite executives to creative directors and fashion designers, about the forces redefining the sector: from customer expectations and brand relevance to new approaches in creativity, operations, AI and growth strategy. Let me know what you think of the show. Email me at scott@silvertoneconsulting.comListen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or a colleague!

What season are you in right now?Maybe business is booming and creativity feels effortless. Maybe everything feels quiet, uncertain, uninspired, or painfully slow. Or maybe you're somewhere in between, trying to figure out what the heck is changing.In this episode of Magic Made, Megan and Chrissy are talking about the seasons of creative business, entrepreneurship, and life, and why a slower season doesn't automatically mean something has gone wrong.We live in a culture that loves the hustle. More clients. More content. More growth. More productivity. KEEP GOING. But just like nature moves through winter, spring, summer, and fall, our businesses, creativity, energy, and lives move through seasons too.And every season asks something different of us.We're diving into how to recognize when it's time to push forward and when it's time to rest, why change can feel so uncomfortable even when it's completely natural, and how to stop attaching a negative story to every lull, pivot, or uncertain chapter.We also talk about burnout, navigating hard life seasons while running a creative business, surrendering control, affirmations and mindset, finding magic in the mundane, and the simple reminder Chrissy returns to during difficult chapters:Nothing lasts forever.Megan also shares the “10 seconds at a time” mentality that has stuck with her for years and how tiny moments of courage, movement, or simply noticing a little glimmer of magic can help us move through seasons that feel especially heavy.Because your winter doesn't erase everything you created during your summer.Your pause doesn't mean you failed.And you don't need anyone else's permission to be exactly where you are.00:00 The Seasons of Creative Business02:31 Why Hustle Culture Makes Slow Seasons Feel Wrong05:08 Are You Ignoring the Signs to Slow Down?07:51 Why Change Feels So Uncomfortable10:46 Every Season Serves a Purpose12:58 What Can a Hard Season Teach You?15:55 Why Is Rest So Hard?18:08 Nothing Lasts Forever20:09 Getting Through Hard Seasons 10 Seconds at a Time21:57 Using Mindset & Affirmations to Keep Going24:13 Finding Magic in the Mundane26:22 Stop Asking “Why Is This Happening to Me?”28:09 Is It Happening TO You… or Just Around You?30:05 Remember What You've Already Survived31:28 Give Yourself Permission to Own Your Season33:49 A Reminder for Whatever Season You're In

Not the business. The bullshit around it.This is the final episode of The Art of Positioning.And no, this is not a neat little farewell episode where everyone pretends they had the plan all along.Beatrice sits down with Elijah Drown, the person who helped turn a random conversation into this podcast, has been behind the scenes since day one, and has never been afraid to call her out when she is talking nonsense.They talk about why The Art of Branding became The Art of Positioning. What changed when the podcast stopped trying to fit inside a familiar category. And what happens when you stop forcing a business, a brand, or a plan to keep going in a direction that no longer fits.There is talk of letting go of control, unexpected opportunities, guru bullshit, AI templates, the category trap, and why “being nice” is not a positioning strategy.But there is also a harder question underneath all of it:What do you burn when you are done pretending the old way still fits?Not the business. Not the trust you have built.The labels. The borrowed language. The safe version of your voice. The shiny “rebrand” that changes nothing underneath.If you are tired of being compared on price, filed into the same category as everyone else, or trying to look different without making different decisions, this conversation is for you.-02:35 The category trap that makes businesses comparable05:10 Why the podcast repositioned halfway through09:20 Letting go of control and the 13 Wishes ritual16:45 What happens when you stop forcing the plan24:05 Why most “rebrands” are really boredom, ego, or panic32:00 How positioning became a business-wide decision39:30 Being nice is not the same as being distinctive49:30 Stop being a template-Episodes to binge:Good at Everything, Priced Like It⁠ with Christine Slocumb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Cam Varner⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Repositioning to $10M⁠⁠⁠⁠⁠⁠⁠⁠ with Nicole Downer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Your Business Might Be Unsellable⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Allie Beckmann and Alexandria Seydel⁠⁠⁠⁠⁠⁠⁠⁠Repositioning Without Losing Customers ⁠⁠⁠⁠⁠⁠⁠⁠with Amy Heidersbach & Melissa Eaton-Reach out and follow Beatrice Gutknecht:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | The Mob Archives Newsletter

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: Mountain Dew, Draft Kings, TalkSpace, Acorns & Quince • Mountain Dew: Get out there and enjoy the outdoors with Mountain Dew. An American Original. Tasting Great Since '48. Look for Mountain Dew in stores near you. • Draft Kings*: New DraftKings customers, sign up with code BADFRIENDS, spend five bucks to get $150 in rewards within 14 days - includes all markets. • TalkSpace: As a listener of this podcast, you'll get $80 off of your first month with Talkspace when you go to https://Talkspace.com and enter promo code SPACE80. • Acorns: Sign up now and join over 14 million people already investing with Acorns. New customers get a $20 bonus investment just for signing up. Head to https://acorns.com/badfriends to claim your $20 bonus today. Limited time offer. Terms and conditions apply. See https://acorns.com/terms for details. • Quince: Download the Quince app for app-exclusive offers or go to https://quince.com/badfriends to get free shipping on your order and 365-day returns YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com 0:00 Bug Eyes & Lord of Wisdom 8:30 The Butt Sniffer Is Back 12:00 We're Profound / IQ Test 20:30 Oyster Coma & Infinite Buffet 27:30 Bobby Got Caught 31:00 50th Birthday Blues 37:45 "The Look" 44:00 Tongue Twisters & Idiot Olympics 52:45 Average Day of Drinking 57:00 Rehab Farm 1:02:45 Casting Calls & Catchphrases 1:09:20 Background Actor Energy More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7equis Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ *Gambling Problem? Call one eight hundred GAMBLER, one eight hundred MY RESET. Connecticut: call eight eight eight seven eight nine seven seven seven seven, visit CCPG dot org. On behalf of Boot Hill Casino in Kansas. Bet tax pass-through may apply in Illinois. Twenty one plus. Void in Canada. Bet with DraftKings Sportsbook to get Bonus bets that expire in seven days OR Trade with DraftKings Predictions to get Predictions Dollars that expire in one year. Event contract trading involves risk of loss. Predictions offer void in New York. Non-withdrawable Rewards issued as Fifty dollar click-to-claims every seven days for fourteen days. Terms at d k n g dot c o slash offer. Limited time offer. Nationwide based on Sportsbook, Predictions, and Free-to-Play Sports Contest availability. Varies by State. Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

⁠BOOK YOUR FREE 1:1 BRAND CLARITY CALL⁠⁠YOUR NEW BRAND⁠Repurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠Threads:⁠ @sigma.wmn⁠A lot has changed behind the scenes recently. Clara is working less, earning more, protecting her wellbeing and learning how to actually use the financial runway she spent years building. In this personal business update, she shares what has shifted, what she is deliberately doing differently, and why slowing down has become an important part of how she leads her business.This episode explores the weekly values practice that is helping Clara make clearer decisions about what to start, what to stop and what no longer deserves immediate attention. Rather than treating every task as urgent, she is questioning the habit of rushing, overworking and trying to complete everything at once, even when the business does not require it.This conversation is for women business owners who are ready to rethink the relationship between effort, productivity and success. Tune in to hear:How Clara is working less while earning more in her business.The weekly values practice changing the way she makes decisions.Why building financial runway only matters if you are willing to use it.How rushing and overworking can sometimes prevent better prioritisation and decision-making.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You'll Learn:Why working fewer hours does not automatically mean creating fewer results.How a weekly values practice can help you make clearer, more aligned business decisions.Why financial runway can create more space for wellbeing, patience and strategic thinking.How urgency can become a habit even when your business does not require it.Why slowing down can sometimes require more discipline than simply pushing through your workload.Themes & Time Stamps:0:00 – Intro: earning more while working less0:32 – Personal check-in: eclipse season & astrology1:07 – Transforming my business model2:02 – The secret sauce: monetizing what comes easy to you2:37 – Why easy skills feel hard to charge for3:23 – Branding a UK knitting retreat (dream project)3:44 – Feeling guilty charging for easeful work4:04 – Everyone has a skill worth charging for4:33 – Ditching hustle culture: my real goals5:38 – Why 1:1 coaching makes routine hard6:02 – Consistency without decision fatigue6:40 – Movement & radiance as a core value9:51 – The 110% vs. 15% support gap10:50 – How I actually support myself (massage, sauna, energy work)11:40 – Supporting neurodivergent business owners12:19 – Prepped lunches & everyday nutrition support13:28 – Living by Radical Self-Honoring values13:46 – My weekly values check-in ritual14:53 – Getting specific about your real values17:11 – Earning more in way less time18:43 – Needing permission to make the leap19:06 – Building a business "runway" fund21:60 – Free book club + my favourite reads

Pourquoi certains contenus explosent pendant que d'autres sombrent dans l'oubli, et surtout, comment faire en sorte que votre marketing soit enfin vu, lu et partagé.

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!If you've ever wondered why AI “works” for one team and fails spectacularly for another, the difference usually isn't the model. It's governance. From New York City, brand strategist Katherine Tuominen joins Peter Woolfolk to unpack how People First Governance Strategy and AI can peacefully coexist when you build a simple, repeatable workflow: humans set the rules and intent, AI accelerates the work in the middle, and humans apply judgment and final review at the end. The result is faster execution without losing brand integrity, compliance, or common sense. Peter digs into the practical foundation Katherine recommends for any organization using agentic AI tools: a core memory file (often an MD file) that clearly defines brand voice, tone, what you can say, what you cannot say, and the legal or policy guardrails that keep teams safe. From there, we talk structure at scale: one organization-wide “trunk” plus department-specific “branches,” so marketing, PR, and ops can move quickly while staying aligned to the same core governance. You'll also hear real-world use cases for marketing automation and PR workflow: weekly alerts that track news cycles, competitors, and policy changes; a content repurposing system that turns a podcast into a transcript, newsletter, SEO blog post, and social captions; and the time savings AI can unlock in research, fact-checking, formatting, and scheduling. We cover tool selection too, including where platforms like Perplexity, Gemini, and Claude Co-Work fit best, plus a critical warning on access control, like letting AI draft emails but never allowing it to send. If you want AI to be more than a one-off Q and A tool, this conversation will help you design systems that improve over time. Subscribe, share this with a colleague who's building an AI workflow, and leave a review. What's one task you'd like to automate first without compromising governance?We proudly announce this podcast is now available on Amazon ALEXA.  Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode.  To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to  orApple podcasts and search "Public Relations Review Podcast."  Thank you for listening.  Please subscribe and leave a review. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com

Jamie Oliver has spent decades getting Britain cooking — and occasionally pissing people off while doing it.But what does it actually take to build, protect and evolve a personal brand that millions of people already have an opinion about?Alison Corfield, Brand Director at Jamie Oliver Group, joins Dan to unpack the machine behind Jamie: from sugar-tax campaigns and battles with Big Food to Twitter pile-ons, brand partnerships and the fight to stay relevant to a new generation.They get into Alison's early days at Virgin, why entertainment beats preaching, how Jamie built extraordinary public trust, the difference between doom scrolling and genuine discovery — and what brands can learn from campaigns like Vaseline.A cracking conversation about brand, influence, attention and what happens when your founder IS the brand.============ON THE MENU:===========00:00 Intro04:46 Virgin Was Doing WHAT on Flights?07:00 Enter the Jamie Oliver Machine13:30 Making Serious Issues Entertaining17:55 Jamie's Iconic Westminster Moment23:00 Building Campaigns People Actually Notice28:51 Why Britain Trusts Jamie Oliver34:00 When Brand Partnerships Actually Work38:33 “Jamie Oliver Wants to Ban Everything”43:00 Keeping Jamie Relevant to New Generations50:33 When Twitter Turns on Jamie59:09 The Keith Floyd Rabbit Hole01:08:52 Doom Scrolling vs Explore Scrolling01:16:00 How Brands Win Attention01:21:00 What Great Brand Campaigns Get Right01:27:00 Building a Brand Bigger Than Content ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

Watch the YouTube version of this episode HEREScaling a law firm can expose every weakness in your leadership, especially when hiring moves faster than your judgment. In this episode of Maximum Lawyer Live, Tyson Mutrux sits down with family law attorney Elise Buie to talk about what she calls the hardest year she has had in more than a decade of running her firm. Elise shares why taking on too much herself, making leadership hires too quickly, and ignoring misalignment created more chaos than growth, and why the experience forced her back to the values that actually matter to her.The conversation gets candid about direct feedback, employee conflict, resilience, and the complicated reality of leading people who need different things from you. Elise explains why she now thinks of people as art, why alignment and qualifications both matter in key hires, and how parenting six kids shaped the way she coaches, gives feedback, and accountability. If you are growing a firm and finding that the people side is becoming the hardest part, this episode is a reminder that leadership is less about having the perfect answer and more about slowing down, staying clear, and learning how to lead the person in front of you.What You'll LearnWhy Elise believes speed caused some of her biggest leadership hiring mistakes.Why culture fit is not enough if a leadership hire lacks the qualifications to do the job.How direct feedback can reduce resentment, drama, and unclear expectations inside a team.Why scaling exposes people and process weaknesses that were easier to overlook before growth.How Elise's 'people are art' mindset changed the way she approaches management and accountability.What parenting, resilience, and Socratic coaching taught Elise about developing people instead of rescuing them.Timestamps00:00  Tyson and Elise catch up during a chaotic week03:10  Elise describes the hardest year she has had leading her firm04:55  Why speed creates bad leadership hires08:35  Direct feedback, conflict, and saying the hard thing17:30  Why key hires need alignment and qualifications18:55  People are art: rethinking the hardest part of leadership24:30  The outside hire that exposed a leadership mismatch32:55  Buielding a culture where employees can give the owner feedback

A key theme that emerged was the influence of hidden psychological triggers—such as trust, simplicity, placement of CTAs, and personalization—on driving purchases and conversions. The discussion explored why focusing on consumer outcomes, using keywords aligned with search intent, and maintaining clear, concise messaging at a 5th-grade reading level are essential for maximizing website conversion rates. Several points were raised, including the importance of fast-loading, visually optimized pages with above-the-fold CTAs, minimal form fields, and tailored button text, all of which can significantly improve user experience and reduce friction. Proven strategies such as benchmarking against industry conversion rates, budgeting to avoid impulse purchases, and making sites accessible were also highlighted, offering actionable insights for marketers and business owners aiming to enhance their digital sales funnels.Who Is This For?The conversation focused on business owners, entrepreneurs, marketers, and anyone seeking to increase online sales and improve their website conversions. It is especially relevant for those interested in understanding the hidden psychological triggers that influence consumer buying behavior. Whether running an e-commerce shop, developing landing pages, or offering professional services, these insights aim to help optimize the digital customer journey and drive measurable results.Key Moments & TimestampsIntroduction to Psychological Triggers & Setting the Stage 00:00:05The Importance of First 5 Seconds & Above the Fold Content 00:05:50The Power of Keywords and Messaging for Trust 00:17:29Impact of Simplicity: 5th-Grade Reading Level Copy 00:24:48Median Conversion Rate Benchmarks & Short Copy Benefits 00:30:33Importance of Above the Fold & CTA Placement 00:41:37Sales Cycles Based on Deal Size 00:47:13Budgeting to Avoid Buyer's Remorse 00:55:55Checkout/Lead Form Field Optimization 01:00:14Personalized vs. Generic Calls to Action 01:02:22Accessibility & Decision Fatigue 01:05:035 Key Points1️⃣ First Impressions Make or Break SalesA key theme that emerged was the importance of the first 5 seconds—60% of users won't scroll past the top of a page. If your hook isn't clear and outcome-focused, they bounce.You have FIVE SECONDS to show them their dream, not your bio. 06:122️⃣ Keep It Simple, Keep Them BuyingThe discussion explored the power of simple sales copy. Pages written at a 5th-grade level convert up to 110% better than 8th-grade+ text. Every extra syllable or convoluted word? That's friction, not persuasion. 25:463️⃣ Above-the-Fold Buttons = 317% More ConversionsOne concept discussed was the impact of “above the fold.” Place your #1 call-to-action before users need to scroll. This alone can boost conversions by 317%. Let them click before they have time to second-guess! 41:58For more support, listeners are encouraged to book a 30-minute discovery call, or subscribe to upcoming training and resources.4️⃣ Less Friction = More MoneySeveral points were raised, including the number of form fields at checkout. Reduce to five or less, and conversion rates climb 120%. Every extra field is a potential lost customer. 01:00:145️⃣ Personalize Your CTAsPersonalized Call-To-Action buttons (“Grab your spot”, “Claim your bag”) outperform generic “Buy Now” by 202%. The little words you choose make a BIG difference in how ready people are to say yes. 01:02:46Bonus: Trust Is the Real CurrencyA central piece: none of this matters without trust. Fast-loading pages, relevant keywords, clear copy—all build micro-trust. Lose it, and you'll spend forever (maybe never) getting it back. 17:23Takeaway:Optimize for brains, not just clicks.Capture dreams in secondsKeep everything simpleMake actions effortless, immediate, and personalAlways build trust firstFAQsQ: What is the most important area to optimize on a sales page?A: Above the fold content and CTA placement are crucial; keeping key messages and calls to action visible without scrolling can boost conversions by up to 317% 00:41:37.Q: How simple should my sales copy be?A: Aim for a 5th- to 7th-grade reading level; this increases conversions by 56%–110% over more complex copy 00:24:48.Q: What's the ideal number of form fields at checkout?A: Five or fewer; reducing form complexity can lift conversion rates by 120% 01:00:18.Q: Does button text matter?A: Yes, tailoring CTA text to the specific context or segment can improve click-through rates by over 200% compared to generic “Buy Now” buttons 01:02:22.Q: How can I avoid buyer's remorse for my customers?A: Encourage budgeting, avoid impulse purchases, and allow decision time to ensure purchases align with real needs 00:55:55.Action Steps for Favour Obasi-ikeReview Sales Copy: Ensure all web copy is written at a 5th-grade level or simpler 00:24:48.Audit CTA Placement: Place primary call-to-action buttons and benefit headlines above the fold on all major pages 00:41:37.Simplify Checkout Forms: Limit lead and checkout forms to a maximum of five essential fields 01:00:18.Personalize CTA Buttons: Replace generic button text with context-relevant phrases to boost engagement 01:02:22.Benchmark Conversion Rates: Compare landing page performance to the 6.6% median industry standard and adjust as needed 00:30:33.Align with Search Intent: Use transactional keywords in headlines and content for maximum conversion potential 00:17:29.Optimize for Accessibility: Ensure mobile and desktop experiences are easily navigable for all users 01:05:03.Educate Audience: Share budgeting and purchase decision frameworks to foster loyal, satisfied customers 00:55:55.Wondering which trigger could DOUBLE your sales? Start with your CTA and above-the-fold layout. The difference is immediate.Ready to Rank? Book Your SEO & Web Dev Services Today

Hey lady! Have you ever been accused of being stuck-up, shy, rude, or flat-out a b*tch and you were simply existing? Other people’s projections land on you and suddenly you have a reputation for being anti-social or awkward while anxiety is beating your butt and you’re doing your best not to show it. Or, maybe you’re the one pre-emptively judging someone for their demeanor, creating stories about why they are behaving they way they are without pausing and finding a neutral space from which to observe the interaction. This week, Dr. Dom and Terri show some love to the socially selective, the socially anxious, and the downright awkward among us so that we can understand these relational dynamics and hopefully offer more compassion to ourselves and others. Why? Because we’re all doing life for the first time and we do not all have the answers but we can make the effort to help each other along the way. Have you noticed that certain situations trigger fight, flight, freeze, or fawn responses from you? Dr. Dom offers an actionable toolkit to help you navigate those scenarios so you can enter spaces skillfully. And, Terri offers perspective about how you can give yourself grace because it is quite possible that you are reading the room accurately and acting perfectly appropriately even if other people misunderstand your behavior. Terri and Dr. Dom share their real-world experiences and how they’ve been able to adapt to situations while also identifying when they’ve personalized a situation without enough data or proper context. Lady, doing that can cause unforced errors in an otherwise fruitful potential relationship, so do yourself a favor, head over to the Cultivating H.E.R. Space shop, grab your journal and spend some time with the reflection questions offered in this episode. Lady, life is all about relationships so let’s expand our capacity to be in sisterhood by increasing our confidence and our understanding of our differences. We’re shaping this world into a beautiful one full of genuine authenticity! We’re partnered with VB Health, a doctor-formulated supplement brand focused on sexual wellness you can trust. Featuring Drive Boost (libido support for all genders). Most users report results after 1–2 weeks of consistent use. Visit this link and use code HerSpace at checkout for 10% off: https://bit.ly/VBhealthherspace Goal Mapping Starter Guide Cultivating H.E.R. Space Sanctuary Resources: Dr. Dom’s Therapy Practice Get That Pitch Workshop: Turn your story and expertise into speaking gigs, media features, and collaborations, without a publicist. Visit GetThatPitch.com and Use code HERSPACE for a special listener discount. Branding with Terri Melanin and Mental Health Therapy for Black Girls Psychology Today Therapy for QPOC Therapy Fund Foundation Where to find us: Twitter: @HERspacepodcast Instagram: @herspacepodcast Facebook: @herspacepodcast Website: cultivatingherspace.comSee omnystudio.com/listener for privacy information.

Every process in your business creates an experience for your clients—whether you designed it intentionally or not. In this episode, Libby shares a simple CEO Day exercise to help you step into your clients' shoes, identify the experience you actually want to create, and find opportunities to make your processes more personal, friction-free, clear, and human. You'll walk away with a practical way to improve your client experience without adding a bunch of new touchpoints, gifts, or work to your plate.In this episode you will learn:How to define the three feelings you want clients to associate with your firm.How to audit your physical and virtual “front doors” from your client's perspective.Four filters for making your client experience more personal, easier, clearer, and more human.How to turn your best client experience ideas into repeatable processes your team can actually execute.Your clients are already having an experience with your firm—the question is whether you intentionally designed it or it's simply happening by default. Block an hour on your next CEO Day, grab your team, walk through your own client experience, and choose three improvements to operationalize. Systems to Scale participants and Alumni Community members can also access the new Client Experience Blueprint to take this exercise even deeper.Register for the The Advisor Tech Stack Tune-Up Event with T2M Works HERE! Register for the T2M Works Advisor Tech Stack Tune Up Webinar HERE!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about our sponsor BELAY for amazing virtual assistant services HERE!   Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

How do you go from figuring it out on TaskRabbit to running 40 trucks and pacing $15 million in revenue just five years later? In this episode, Shane Viggiani shares how he built a fast-growing electrical service company in Las Vegas from the ground up. We get into the real moves behind the growth: • Why becoming the highest-reviewed company in town changed everything • How Google reviews helped drive leads and build trust before the team even arrived • When to hire the first employee and start thinking beyond "me and a truck" • Why performance pay can help your team perform better without constant micromanaging • How to price based on your actual costs and profit goals—not what the competition charges • Why reinvesting profits into trucks, branding, and the business matters more than looking successful too early Shane's story is proof that you do not need to have it all figured out on day one. You need to find your lane, build trust, take care of customers, and keep putting money back into the asset you are building. If you are growing a blue-collar or home-service business, this episode is packed with practical takeaways you can use right now. 00:00 From No Business to $15M in Five Years 01:13 Meet Shane Viggiani and His 40-Truck Electrical Company 03:12 Growing Up Around the Electrical Trade 05:12 Prison, College, and Trying Different Businesses 08:37 Starting as a Handyman on TaskRabbit 11:10 Getting Licensed and Building a Real Electrical Business 14:00 The First Hire That Made the Business Scalable 16:35 From $700K to $15M in Revenue 18:40 How Google Reviews Drive More Leads 22:08 Building a Brand That Looks Bigger Than You Are 25:22 What Competitors Get Wrong 28:25 Same-Day Service, Branding, and Spending on Marketing 32:00 Google LSA and Raising Your Average Ticket 35:25 How to Price for Profit 39:15 Using Performance Pay to Grow Faster 44:10 Recruiting Better Electricians 47:10 How He Added 40 Trucks Without Outside Money 50:00 Reinvesting Profits Instead of Living Like the Business Is a Piggy Bank Subscribe to the Blue Collar Millionaire Podcast for real conversations with business owners building, buying, and scaling companies.

How much time and money are you putting into marketing that isn't actually generating business?Michael Cunniff, owner of The Super Agency, joins Miami and RWorld Talk to break down what Realtors® are getting wrong about marketing, social media, and video, and what they should be doing instead.Michael explains why agents should stop relying entirely on marketing they "rent," why 500 local people who know and trust you can be more valuable than 50,000 followers, and why conversations, DMs, and relationships matter more than likes and views.We also get into AI search, websites, Google, personal branding, speed to response, creating authentic content, and the balance between old-school prospecting and new-school marketing.Plus, Michael lays out what he would do during his first 90 days if he had to become a Realtor® in South Florida today with zero followers, zero leads, and a limited marketing budget.If your marketing isn't turning into actual conversations and business, this episode is for you.What's the biggest challenge you're facing with your marketing right now? Let us know in the comments.Chapters:00:00 Welcome03:08 Stop Renting Ads04:14 Authenticity Basics06:03 AI Content And SEO08:22 Own Your Platforms11:32 Google Yourself First15:20 Social Media Mistakes17:38 Consistency Builds Trust20:21 Show The Human22:37 500 Locals Beats 50K24:47 Speed to Response26:19 Quality Over Vanity27:24 Engage and Support29:16 Serve to Win31:47 Collaboration Beats Competition34:16 No Doom and Gloom35:26 Rookie 90 Day Plan38:47 Build Local Authority42:57 Old School Prospecting47:49 Stop Comparing, Start Helping49:03 Wrap Up FOLLOW US:Instagram: @miamirworldtalkTikTok: @miamirworld.talkWebsite: https://rworld.com/LISTEN ON AUDIO:Spotify: https://open.spotify.com/show/6TFUYs7cTWw539wUD7aLkE?si=79cdc73ede2f4828Apple: https://podcasts.apple.com/us/podcast/rworld-talk-south-florida-real-estate/id1671206655#MiamiRealtors #RWorld #RealEstate #SouthFlorida #Realtors #Marketing #ContentMarketing #VideoMarketing #DigitalMarketing #Leads #LeadGeneration #AI #Strategy #Entrepreneurship #BusinessGrowth #PersonalBrand

Comments? Feedback@SellSellSell.online or Facebook *** Another Bundle Discount Snag *** Missing $1100 Package Update *** Xmas Shipping Increases Announced *** See You at the Seller Update October 29th

This episode dives deep into using Google AdSense for website monetization. Key strategies Favour Obasi-ike, MBA, MS included are blogging regularly with a focus on informational and commercial keywords, optimizing technical SEO (site speed, mobile performance, image optimization), and leveraging multiple traffic sources such as Google search, social media, and referrals. The discussion emphasizes understanding AdSense payout thresholds and analytics, using content clusters to increase page views, and continuously refining your website for better search visibility and revenue. Real-life insights, especially from Celese's experience, showcase the unexpectedly large impact of even a single well-performing blog post.For more support, listeners are encouraged to book a 30-minute discovery call, or subscribe to upcoming training and resources.Who Is This For?This episode is for small business owners, website/blog owners, content creators, entrepreneurs, and anyone interested in earning passive income through website monetization—especially using Google AdSense. It's also highly relevant for those looking to improve their SEO strategies to drive traffic and increase online revenue.Key Moments & Topics (with Timestamps)Welcoming the audience and introducing Google AdSense 00:00Explanation of what Google AdSense is and its importance 00:02:32Celeste's story of unexpected blog traffic via AI-generated content 00:06:44Importance of blogging consistently and building web traffic 00:11:30Detailed walkthrough of the Google AdSense user dashboard and features 00:15:02Payment thresholds and requirements for AdSense monetization 00:12:02How traffic sources (Google, social media, referrals) drive AdSense earnings 00:30:38Creating topical clusters and interlinked content for SEO and user retention 00:38:10Discussion on technical SEO: website speed, images, schema, and internal linking 00:51:05Comparing Google AdSense to other advertising/monetization platforms 00:50:07Actionable advice: spend time on SEO before paying for ads 00:55:16Frequently Asked Questions (FAQs)Q: What is Google AdSense?A: An advertising program from Google that allows eligible website owners/bloggers to monetize their online content through display ads 00:02:42.Q: How does blogging help with AdSense earnings?A: Regular blogging drives website traffic, which increases ad impressions and the potential for revenue 00:13:00.Q: What is the minimum payout for AdSense?A: The threshold is $1,000 before payout is initiated 00:12:02.Q: Do I need good SEO for AdSense?A: Yes. Technical SEO, fast loading times, and relevant keywords are crucial for attracting and retaining traffic 00:51:05.Q: Are there alternatives to Google AdSense with better rates?A: Yes, but it depends on your niche and traffic source. Search for "AdSense alternatives" for more info 00:50:07.Ready to Rank? Book Your SEO & Web Dev Services Today

Hey Brand Nerds, we are back with a Biggest F-Up Remix! Take a listen to avoid these F-Ups in your own career! Check out some of our favorites from four of our former guests:1. Krista Patterson2. Louis Monoyudis3. Bernard Bell4. Sheldon Poon #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

Découvrez Webmecanik, le partenaire du Podcast du Marketing qui vous simplifie le CRM et l'automatisation.Et si vous pouviez multiplier votre audience sans produire toujours plus de contenu ? Avec Alexe Martel et Charles Davignon, nous décortiquons la stratégie du bundle : comment plusieurs entrepreneurs peuvent mutualiser leurs audiences, leur visibilité et leur confiance pour toucher de nouvelles personnes. Dans cet épisode : 00:00 Teasing04:03 Pourquoi s'intéresser au bundle ? 05:34 Comment fonctionne un bundle ? 07:25 Mutualiser les audiences pour gagner en visibilité 09:57 Le bundle fonctionne-t-il avec une petite audience ? 12:09 Newsletter ou réseaux sociaux ? 17:57 Affiliation : comment les participants sont-ils rémunérés ? 21:53 Comment créer son propre bundle ? 28:50 Mobiliser les participants pour réussir son lancement 30:38 Les principaux enseignements à retenir 35:05 Le Cabinet de curiosités Vous pouvez aussi découvrir le Cabinet de Curiosités d'Alexe et Charles.---------------

What turns a celebrity endorsement into genuine advocacy?Jim is joined by Daymond John, founder and CEO of FUBU, founder of The Shark Group, and one of the original investors on ABC's Shark Tank, alongside Karen Spaeth, Chief Marketing Officer of Starkey.Karen has spent more than 16 years at Starkey, leading across events, communications, customer experience, and global marketing before becoming CMO in 2023. Today, she oversees the company's global brand strategy and is helping reposition hearing aids as advanced, AI-powered wearable technology designed to improve connection, confidence, and quality of life.Daymond's relationship with Starkey began through the company's hearing foundation and grew more personal when he recognized his own hearing loss. After becoming a Starkey user, he evolved from ambassador to outspoken advocate, proudly wearing custom red hearing aids and encouraging others to see hearing technology as empowering rather than embarrassing.Together, Jim, Daymond, and Karen explore what makes a brand partnership authentic, how marketers can change deeply rooted perceptions, and why real customer stories often resonate more powerfully than traditional advertising. They also discuss AI, innovation, company culture, and the challenge of marketing a product that millions of people need but may hesitate to admit they want.At its heart, this episode is about trust. It is a reminder that people know when they are being sold to, but they also recognize when belief is real.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout early 2027, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5-6BLINK Cincinnati | October 8ANA Masters of Marketing | October 20–22CES | January 5-7—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Future Commerce Rewind, where we revisit our deepest and most enduring conversations. This week, we're playing back our April 2025 conversation with Andrew McLuhan, grandson of Marshall McLuhan and director of The McLuhan Institute. Andrew joins Phillip and Brian to explain why his grandfather's ideas still hold up: the side effects of a technology tend to become its main effects, and the Global Village was never as idyllic as it sounds. AI has become a companion, an advisor and a shopping assistant. McLuhan's asks the core question: what do our new tools extend, and what do they change about us?Associated Links:Get your ticket to VISIONS Summit: NYCCheck out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode dives deep into the distinction between SEO marketing research and strategy, emphasizing the foundational role of your website for long-term discoverability, authority, and monetization. Favour Obasi-ike, MBA, MS argues that while social platforms provide community and engagement, true ownership and sustainable growth come from building an optimized, content-rich, and technically sound website. The discussion spans the nuances of technical SEO, the power of toolkits and resources, strategies for competing in an AI-driven search world, and actionable tactics for entrepreneurs wanting to future-proof their presence.For more support, listeners are encouraged to book a 30-minute discovery call, or subscribe to upcoming training and resources.Who Is This Episode For?This episode is for business owners, entrepreneurs, creators, and marketers—especially those wanting to understand or enhance their approach to SEO, marketing strategy, and building sustainable digital visibility. It's highly relevant to those considering the balance between social media and independent platforms like websites for building authority, credibility, and long-term engagement.Key Moments & TimestampsIntroduction & Importance of SEO vs. Marketing Strategy00:00:02 – [Favor] lays out the focus: SEO marketing research vs. SEO marketing strategy.Content-Led SEO and Social Media's Role00:09:33 – Explanation of content creation, topic clusters, and why your website and social media presence must work together.The 4 Types of Media & Brand Control00:14:05 – [Favor] distinguishes owned, paid, shared, and earned media and emphasizes building ownership via your website.Social Proof, Domain Authority, and the Website's Central Role00:22:57 – Discussion about how websites provide trust, enable list-building, and outlast temporary social trends.Building Tools/Toolkits for Traffic & AI Searchability00:43:09 – The value of offering digital tools on your site and considerations for AI model visibility.Schema, Technical SEO, and Structuring for the Future00:35:04 – Practical details on schema, site architecture, and local SEO for scalable, resilient traffic.Competitor & Keyword Gap Research: Free Tool Highlight00:57:54 – [Favor] introduces intentgaps.com for spotting and filling keyword/content gaps.Balancing Free vs. Gated Tools/Resources01:05:21 – Insights into offering free toolkits vs. requiring information for access.Frequently Asked Questions1. Why is a website more valuable than just having social media accounts?Because you own the content, can control the narrative, build domain authority, enable SEO for long-term discoverability, and are less vulnerable to platform changes or outages (00:15:07, 00:53:10).2. How can I make my website more visible to AI search models?Ensure schema optimization, FAQ/listicle/glossary pages, keep information up-to-date, and include files like llms.txt to help AI models crawl your content efficiently (00:43:25).3. Should I offer my digital tools for free or require user information?[Favor] recommends a hybrid approach: some free access for traffic, with gated portions (email or payment required) to encourage conversions and retargeting (01:05:21).4. What is the impact of building content clusters and topic authority?It builds trust signals for search engines, increases website dwell time, and positions your site as an expert resource (00:10:39, 00:31:10).5. What tools can I use for keyword gap or competitor analysis?Intentgaps.com is highlighted for quickly spotting missing content and keyword opportunities (00:57:54).Action StepsAudit Your Website:Check for technical SEO basics—schema, meta tags, local pages, current copyright info (00:35:04, 00:53:18).Create Content Clusters:Build topic-focused blog series and link them internally.Add/Freshen FAQs and Glossary:Make your site more valuable to both users and AI search models (00:49:02).List and Gaps Analysis:Use intentgaps.com to compare your site's topics with competitors (00:57:54).Decide Toolkit Strategy:Determine what portion of free vs. gated resources to offer (01:05:21), and plan email list growth accordingly.Monitor & Update:Keep your site content fresh—update copyright, add new case studies or tools, and regularly review analytics for new opportunities (00:53:10).Ready to Rank? Book Your SEO & Web Dev Services Today

Water is one of the most commoditised products on the planet. So how did Liquid Death build a $1.4B business by breaking almost every branding rule?In this episode of Winning With Shopify, Nick breaks down the branding strategy behind Liquid Death and what ecommerce businesses can learn from a brand that turned something as ordinary as water into a product people recognise, talk about and want to be associated with.From its unconventional name and packaging to its influencer strategy and approach to attention, Liquid Death has built a brand that looks and behaves very differently from traditional bottled water companies.You'll learn:How Liquid Death reinvented the way water is marketedWhy their branding is so different from traditional water brandsHow packaging became a marketing channelWhy attention can be more valuable than traditional product marketingHow Liquid Death approaches influencer marketingThe evidence behind the brand's successHow to work out whether your customers actually care about your brandHow to make a boring or commoditised product excitingThe biggest branding lesson Shopify and ecommerce businesses can take from Liquid DeathThe bigger question is one every ecommerce founder should be asking: when almost anyone can copy your product, what makes customers choose your brand?Exclusive listener offers:⁠Ships-A-Lot⁠ - Improve fulfilment costs and find hidden shipping margin leaks.⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.⁠Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.⁠Yoast⁠ - 15% off Shopify and WordPress with code WWS.⁠506⁠ - Extended 30-day free trial on any of their three Shopify apps with code WWS.Timestamps:(00:00) - How Liquid Death Reinvented Water(01:18) - The $1.4 Billion Liquid Death Brand(02:32) - Why Liquid Death's Branding Is So Different(04:36) - How Packaging Became Their Marketing(07:36) - Attention vs Traditional Product Marketing(08:54) - Liquid Death's Influencer Strategy(11:10) - Evidence Behind the Brand's Success(12:07) - Do Your Customers Actually Like Your Brand?(14:21) - How to Make a Boring Product Exciting(15:07) - The Branding Lesson for Ecommerce BusinessesFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.About Winning With ShopifyWinning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Jonti Bolles has been in Danny's orbit for years, crossing paths at SearchHOU, AMA Houston, and a dozen other industry events long before this conversation finally came together. As CEO of Who Digital Strategy and one of the earliest practitioners to genuinely lean into AI for content creation, she's also the architect of the AI Entity Blueprint, a framework for brand consistency that goes well beyond a traditional brand guide. In this episode, she traces the single thread running from Google's founding to today's LLMs, makes the case for trust as the only metric that has ever really mattered, and shares a moment at a memorial service that reframed what she believes her work is actually for.Episode Highlights:Jonti shares why trust has been the single through-line of search marketing from Google's founding to AI overviews in 2026, and why Jonti has been building toward this moment for her entire career.This episode explores the AI Entity Blueprint: what entities, attributes, and values actually mean for brand consistency, and why the inconsistencies that LLMs find across your digital footprint are costing you visibility right now.Jonti gives the microwave analogy: why AI will create new industries and jobs rather than eliminate them, and why those resisting it are simply happy where they are.We uncover what Jonti learned at a memorial service about what a real body of work looks like, and how that shapes the way she thinks about sustainable, ethical work.She shares her belief that early AI adoption follows the same logic as staying in the market during an economic downturn: those who go in early come out ahead, and the gap compounds.Episode Links: Jonti Bolles on LinkedIn: linkedin.com/in/jontibollesWho Digital Strategy: whodigitalstrategy.comRelational SEO Tool: relationalseo.comWinning by Jack Welch: Available on AmazonSend us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Watch the YouTube version of this episode HEREMichael McCready has spent years building McCready Law across seven states, and now he runs the firm from Puerto Rico. In this episode, he joins Tyson to unpack one of his most interesting systems: a digital twin trained on decades of his podcasts, presentations, SOPs, employee materials, deposition transcripts, opening statements, and closing arguments. His team can ask, “What would Michael do?” and get an answer rooted in his management style, firm culture, values, and legal thinking.Michael also breaks down how his firm uses internal LLMs and AI agents across intake, case opening, 30-day, 90-day, and 180-day reviews, medical records, demands, litigation, and more, all with human oversight and audit trails. He and Tyson discuss why law firms are becoming technology companies, how owners become bottlenecks, what “delegate, don't abdicate” looks like in practice, and how a firm can start using AI without building an advanced tech stack on day one. They also talk about how Michael built a 180-person, 24-lawyer firm that can operate across seven states while he lives in Puerto Rico.What You'll LearnHow Michael trained a digital twin using podcasts, presentations, SOPs, employee materials, and legal transcripts.Why data permissions, guardrails, human oversight, and audit trails matter when AI touches law firm work.How internal LLMs can turn SOPs and employee handbook material into direct, usable answers for a team.How AI agents can review intake decisions and case files throughout the lifecycle of a matter.Why law firm owners often become the pinch point, and what “delegate, don't abdicate” looks like in practice.How Michael built a seven-state law firm that he can continue leading while living in Puerto Rico.Highlights 00:01  Meet Michael McCready and his AI digital twin02:39  How the “What Would Michael Do?” digital twin started07:37  Internal LLMs, data permissions, guardrails, and human oversight16:24  Why law firms are becoming technology companies21:13  Training AI on voice, legal thinking, and trial work24:26  Getting the owner out of the way without abdicating responsibility29:54  AI agents across the case lifecycle and practical places to start44:26  How Michael runs a seven-state firm from Puerto RicoConnect with MichaelWebsiteLinkedIn

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: Warby Parker, Cash App, NOCD, Ultra & Hungry Root • Warby Parker: Our listeners can buy one pair of glasses and get 20% off any additional pairs at https://warbyparker.com/BADFRIENDS and using our link helps support the show. #WarbyParker #ad • Cash App*: Download Cash App Today: https://capl.onelink.me/vFut/hhm54e0a #cashapppod • NOCD: If you're struggling with OCD or unrelenting intrusive thoughts, NOCD can help. Book a free 15 minute call to get started at https://learn.nocd.com/BADFRIENDS • Ultra: Don't sleep on @ultrapouches. New customers get 15% Off with code BADFRIENDS at https://takeultra.com! #UltraPouches #ad • Hungry Root: Explore my digital cookbook, BOBBY MOM, for free at https://hungryroot.com/BADFRIENDS. And for a limited time get 40% off your first order PLUS a free item in every box for life with code BADFRIENDS. YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com 0:00 Pagpag & Orinoco Flow 7:00 Korean Coastguard 11:00 Carlos Needs a Swear Jar 16:30 Rudy Turns 25 19:00 Popcorn Butter Poisoning 25:00 Bill Cosby's Pudding Pops 27:30 Red Vines vs Sour Patch Kids 32:20 Bad Friends Goes To The Movies 47:20 "Ay Man" & The Hawaiian Birthday 51:30 Bobby's Special & Rudy's Mom Returns 56:30 Donnell Rawlings Phone Number 1:00:00 Toads Feet, Potions, and Crystal Balls 1:06:15 McKone the Magician More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7equis Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ * Cash App is a financial services platform, not a bank. Banking services provided by Cash App's bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. Cash App Visa® Debit Flex Cards issued by Sutton Bank, Member FDIC, and The Bancorp Bank, N.A., pursuant to a license from Visa U.S.A. Inc. See terms and conditions for the Sutton prepaid card, Sutton debit flex card, and Bancorp debit flex card. Cash App Green features, Savings, Direct deposit, Round ups, Overdraft coverage and Discounts provided by Cash App, a Block, Inc. brand. Visit cash.app/legal/podcast for full disclosures. Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Montee Tayion Holland. Founder, president, and CEO of The Tayion Collection, a luxury menswear brand. Holland shares his journey from growing up in Detroit, serving in the U.S. Marine Corps, and working in pharmaceutical sales to building a nationally recognized fashion brand carried by major retailers. The conversation focuses on entrepreneurship, fashion, branding, licensing, mentorship, business growth, and creating a legacy through both business success and community impact. Purpose of the Interview The interview aims to: Share Montee Tayion Holland's entrepreneurial journey. Educate listeners on how to build a successful fashion brand. Explain the business side of the fashion industry, including licensing and retail partnerships. Inspire aspiring entrepreneurs to pursue their passions and monetize their talents. Highlight the importance of mentorship, networking, and community involvement. Discuss the success and significance of apparel collections inspired by historically Black fraternities and sororities. Key Takeaways 1. Passion Often Starts Early Holland's interest in fashion began while growing up in Detroit, where he admired the way coaches and professional role models dressed. Their polished appearance inspired him to pursue a future connected to fashion, even before he understood how to enter the industry. 2. Detroit Influenced His Style Philosophy Detroit's rich culture of fashion, confidence, and self-expression helped shape Holland's view that clothing should reflect an individual's personality. He believes style is about more than appearance. It is a statement of identity and confidence. 3. Military Service Became His Fashion Classroom While serving in the Marine Corps overseas, Holland spent time in tailoring shops creating custom shirts, jackets, and suits. Those experiences taught him about fabrics, fit, construction, and design, laying the foundation for his future brand. 4. The Tayion Collection Bridges Luxury and Accessibility Holland designed The Tayion Collection to offer many of the details and craftsmanship found in custom clothing while remaining accessible through ready-to-wear garments. His goal was to deliver luxury quality at a more attainable price point. 5. A Great Product Alone Is Not Enough One of Holland's strongest lessons is that entrepreneurs must understand the business behind their products. Success requires knowledge of: Manufacturing Cost structure Inventory management Supply chains Distribution Cash flow Retail relationships He stresses that many businesses fail not because of poor products but because of weak business operations. 6. Relationships Can Transform a Career A key turning point came when Holland met apparel executive Ronnie Waksburger, who helped introduce him to larger opportunities within the fashion industry. The interview demonstrates how networking, reputation, and relationship-building can accelerate business growth. 7. Licensing Is a Powerful Growth Strategy Holland explains that licensing allows entrepreneurs to expand their brands without personally funding massive production runs. Through licensing partnerships, businesses gain access to: Manufacturing capabilities Capital resources Industry expertise Distribution channels Retail partnerships This model allows brands to scale faster while reducing operational challenges. 8. The Divine Nine Collection Filled an Important Market Need Holland partnered with Macy's to create apparel inspired by the colors of the Divine Nine fraternities and sororities. Rather than focusing primarily on logos and symbols, the collection uses sophisticated color combinations and versatile styling that can be worn in both professional and social settings. 9. Giving Back Is Part of His Mission Beyond fashion, Holland has spent years mentoring young people and helping student-athletes earn college scholarships. His commitment comes from his own experiences growing up and wanting to create opportunities for future generations. 10. Legacy Matters More Than Short-Term Success Holland's long-term goal is not simply to sell clothing but to build an enduring fashion brand that can continue impacting people for generations. He views entrepreneurship as an opportunity to create something meaningful that outlives its founder. Notable Quotes On Fashion and Identity "People who are really into fashion would like their fashion to be an extension of their personalities." On The Tayion Collection "Where the custom suit meets the ready-to-wear suit." On Entrepreneurship "You can have the hottest garments in the world. If you don't understand the business of it, you will lose and you will fail." On Innovation "It's about taking risks and it's about following that little voice in your head." On Purpose "That little voice in your head is your gift and you have to listen to it." On Licensing "Would you rather have all of $1 million or 10% of $100 million?" On Passion "You have to love what you do." On Recognizing Opportunity "If people are always complimenting you on it, it's maybe something that you could do and monetize." On Entrepreneurship "You will not fail. You will know." On Legacy "I believe there is no mountaintop. It's a legacy brand that could be here for years and years to come." Executive Summary Montee Tayion Holland's interview is a powerful story about vision, resilience, and entrepreneurship. From humble beginnings in Detroit and service in the Marine Corps to founding The Tayion Collection and securing partnerships with major retailers, Holland demonstrates how passion, discipline, continuous learning, and strategic relationships can build a successful brand. His central message is simple: identify your gifts, develop the business skills to support them, trust your instincts, and build something that creates lasting value for future generations. #BEST#SHMS #STRAW Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcastSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Montee Tayion Holland. Founder, president, and CEO of The Tayion Collection, a luxury menswear brand. Holland shares his journey from growing up in Detroit, serving in the U.S. Marine Corps, and working in pharmaceutical sales to building a nationally recognized fashion brand carried by major retailers. The conversation focuses on entrepreneurship, fashion, branding, licensing, mentorship, business growth, and creating a legacy through both business success and community impact. Purpose of the Interview The interview aims to: Share Montee Tayion Holland's entrepreneurial journey. Educate listeners on how to build a successful fashion brand. Explain the business side of the fashion industry, including licensing and retail partnerships. Inspire aspiring entrepreneurs to pursue their passions and monetize their talents. Highlight the importance of mentorship, networking, and community involvement. Discuss the success and significance of apparel collections inspired by historically Black fraternities and sororities. Key Takeaways 1. Passion Often Starts Early Holland's interest in fashion began while growing up in Detroit, where he admired the way coaches and professional role models dressed. Their polished appearance inspired him to pursue a future connected to fashion, even before he understood how to enter the industry. 2. Detroit Influenced His Style Philosophy Detroit's rich culture of fashion, confidence, and self-expression helped shape Holland's view that clothing should reflect an individual's personality. He believes style is about more than appearance. It is a statement of identity and confidence. 3. Military Service Became His Fashion Classroom While serving in the Marine Corps overseas, Holland spent time in tailoring shops creating custom shirts, jackets, and suits. Those experiences taught him about fabrics, fit, construction, and design, laying the foundation for his future brand. 4. The Tayion Collection Bridges Luxury and Accessibility Holland designed The Tayion Collection to offer many of the details and craftsmanship found in custom clothing while remaining accessible through ready-to-wear garments. His goal was to deliver luxury quality at a more attainable price point. 5. A Great Product Alone Is Not Enough One of Holland's strongest lessons is that entrepreneurs must understand the business behind their products. Success requires knowledge of: Manufacturing Cost structure Inventory management Supply chains Distribution Cash flow Retail relationships He stresses that many businesses fail not because of poor products but because of weak business operations. 6. Relationships Can Transform a Career A key turning point came when Holland met apparel executive Ronnie Waksburger, who helped introduce him to larger opportunities within the fashion industry. The interview demonstrates how networking, reputation, and relationship-building can accelerate business growth. 7. Licensing Is a Powerful Growth Strategy Holland explains that licensing allows entrepreneurs to expand their brands without personally funding massive production runs. Through licensing partnerships, businesses gain access to: Manufacturing capabilities Capital resources Industry expertise Distribution channels Retail partnerships This model allows brands to scale faster while reducing operational challenges. 8. The Divine Nine Collection Filled an Important Market Need Holland partnered with Macy's to create apparel inspired by the colors of the Divine Nine fraternities and sororities. Rather than focusing primarily on logos and symbols, the collection uses sophisticated color combinations and versatile styling that can be worn in both professional and social settings. 9. Giving Back Is Part of His Mission Beyond fashion, Holland has spent years mentoring young people and helping student-athletes earn college scholarships. His commitment comes from his own experiences growing up and wanting to create opportunities for future generations. 10. Legacy Matters More Than Short-Term Success Holland's long-term goal is not simply to sell clothing but to build an enduring fashion brand that can continue impacting people for generations. He views entrepreneurship as an opportunity to create something meaningful that outlives its founder. Notable Quotes On Fashion and Identity "People who are really into fashion would like their fashion to be an extension of their personalities." On The Tayion Collection "Where the custom suit meets the ready-to-wear suit." On Entrepreneurship "You can have the hottest garments in the world. If you don't understand the business of it, you will lose and you will fail." On Innovation "It's about taking risks and it's about following that little voice in your head." On Purpose "That little voice in your head is your gift and you have to listen to it." On Licensing "Would you rather have all of $1 million or 10% of $100 million?" On Passion "You have to love what you do." On Recognizing Opportunity "If people are always complimenting you on it, it's maybe something that you could do and monetize." On Entrepreneurship "You will not fail. You will know." On Legacy "I believe there is no mountaintop. It's a legacy brand that could be here for years and years to come." Executive Summary Montee Tayion Holland's interview is a powerful story about vision, resilience, and entrepreneurship. From humble beginnings in Detroit and service in the Marine Corps to founding The Tayion Collection and securing partnerships with major retailers, Holland demonstrates how passion, discipline, continuous learning, and strategic relationships can build a successful brand. His central message is simple: identify your gifts, develop the business skills to support them, trust your instincts, and build something that creates lasting value for future generations. #BEST#SHMS #STRAW Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcastSee omnystudio.com/listener for privacy information.