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For the first time in its 122-year history, Ford Motor Company has launched a singular global campaign—Ready Set Ford. To mark the occasion, Jim Stengel and The CMO Podcast traveled to Detroit to sit down with Ford's Chief Marketing Officer, Lisa Materrazzo, at the company's cutting-edge NewLab near the iconic Michigan Central station. With two decades at Toyota behind her, Lisa joined Ford two years ago to reinvigorate the brand and prepare it for the future. So tune in as Jim goes behind the scenes of one of the most ambitious—and promising—brand relaunches of the decade, exploring what it takes to reintroduce an iconic company to the world. Ready Set Lisa!---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#600 Want to know how two sisters turned a nervous phone call into a 7-figure business? In this episode, host Brien Gearin sits down with sisters Krissy Chin and Claire VanBemmelen, the duo behind K+C Creative — a full-service web copy, strategy, and design firm for digital business owners. They share the origin story of how a simple phone call sparked their entrepreneurial journey, how they scaled their first venture to 6,000 paying members and seven figures in under two years, and how K+C Creative now helps entrepreneurs build cohesive brands, streamline their messaging, and create websites that actually convert. From tackling the challenges of branding and copywriting to navigating client intake, pricing, and growth decisions, Krissy and Claire open up about what it takes to run a creative agency that helps business owners stay in their zone of genius! What we discuss with Krissy and Claire: + Origin story of K+C Creative + Turning a phone call into business + Scaling first venture to 6,000 members + Hitting 7 figures in under two years + Helping clients build cohesive brands + Overcoming copywriting and design struggles + Using intake forms to draw out clarity + Balancing client needs with timelines + Project-based vs. retainer pricing + Lead generation and scaling challenges Thank you, Krissy and Claire! Check out K+C Creative at KandCCreative.com. Get the free Webpage Mockup and Brand Guide. Get One-Page Website in a Day. Get Sell While You Sleep. Follow Krissy and Claire on Instagram, LinkedIn, and YouTube. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
#601 Want to build a personal brand that makes people instantly think of you? In this episode hosted by Kirsten Tyrrel, we're diving deep into personal branding with the incredible Christine Gritmon. If you're a service provider, info product creator, or entrepreneur looking to build a brand that truly represents you, this is a must-listen! Christine shares her journey from journalism to social media and branding, revealing how to craft an authentic personal brand from the inside out. We discuss how to lean into your unique strengths, stand out in your industry, and attract the right audience — without feeling like you have to be everywhere at once. Get ready for actionable strategies to build a personal brand that makes an impact! (Original Air Date - 3/3/25) What we discuss with Christine: + Alignment over force – why branding should feel natural + Christine's career pivot – from journalism to personal branding + Power of personal branding – how it helps you stand out + Beyond logos and colors – branding is deeper than visuals + Inside-Out Branding – building a brand from your core + Skills vs. tasks – focus on what truly lights you up + You don't need to be everywhere – choose what works for you + Branding enables pivots – build around who you are + Authenticity wins – be clear on who you are (and aren't) + Know, like, trust – the key to long-term business success Thank you, Christine! Check out Christine Gritmon at Gritmon.com. Listen to the Let's Talk About Brand podcast. Follow Christine on Facebook, Instagram, LinkedIn, and YouTube. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
Watch the YouTube version of this episode HEREAre you an attorney looking for tips on how to build a social media presence? In this episode of the Maximum Lawyer, Tyson interviews a former news anchor and media trainer, Kerry Barrett about how lawyers can improve their on-camera presence. Kerry shares practical tips for appearing more natural, including mindset shifts, breathing exercises, wardrobe advice, and script-marking techniques for teleprompters. Kerry provides some tips on how lawyers can be more conversational on camera. Lawyers live in the language of their expertise and they tend to work in high stake settings where speech is very formal. But being on camera involves having a conversation with the viewer and making sure they understand you. A great tip is to imagine you are having a conversation with one person. Whether it's a friend or family member, this can help change the way you speak and can make your speech more easy going.Kerry shares the types of content lawyers should create to help with branding. Content for lawyers should be demand generation, trust building content and anonymized case studies. Content like this is focused on being on top of trends, building trust with your audience and analyzing case studies that might help someone who is going through something similar. Doing this content on rotation (ie. once every week) is a great way to build a following and get clients!Take a listen!01:18 Tricks to Sound More Conversational04:18 Overcoming Nerves and Breathing Techniques06:06 Handling Mistakes on Live Video08:59 Appearance Tips for Camera10:47 Enunciation and Audio Clarity 16:32 What Lawyers Should Talk About in Videos20:48 Video Length and Platform Guidelines22:00 Video Structure Formula: Hook, Value, CTA23:55 Repurposing Long Videos into ShortsTune in to today's episode and checkout the full show notes here. Connect with Kerry:Website Linkedin Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn
What separates beverage brands that break out from those that burn out? In this episode, industry veteran Ken Sadowsky – often known by his sobriquet, the “Beverage Whisperer” – offers a behind-the-scenes look at what's working (and what's not) in the fiercely competitive drinks industry. Ken, who is the executive director of the Northeastern Independent Distributors Association (NIDA) and a senior advisor with Belgium-based investment firm Verlivest, draws from decades of experience and shares practical, battle-tested insights, from store checks in NYC bodegas to the growing influence of non-alcoholic spirits. He dives into a range of hot-button topics, including the ROI of trade shows like Expo West, the crucial role of effective packaging, and the delicate balance between innovation and consumer confusion. Along the way, he shares candid opinions on up-and-coming brands, expressing optimism for some while voicing skepticism toward others. Show notes: 0:25: Interview: Ken Sadowsky, Sr. Advisor, Verlinvest – Ken Sadowsky talks about his passion for conducting store checks to stay current on emerging brands and trends and emphasizes the importance of trying new products, especially in diverse markets like New York City. He also explains how his background as a distributor and investor informs his observations and why advises early-stage founders to perfect their product in their hometowns before attempting to break into bigger markets. He and Ray sample a non-alcoholic margarita from Pentire and a collagen-infused sparkling water from Liquid Youth. They then discuss the rise of ANA beverages and the evolution of sweeteners in better-for-you sodas. Ken acknowledges Poppi's branding success and PepsiCo's acquisition of the company, but he remains skeptical about the long-term viability of the prebiotic soda category. The conversation continues with an exploration of the value of trade shows like Expo West, why ROI can be elusive and difficult to quantify, and his advice for startups with limited budgets. Ken and Ray sample more brands, including Fhirst, a U.K.-based probiotic soda brand, and Orange Toucan, a moringa-infused beverage. The discussion turns to the meaning of innovation in CPG, as Ken defines it as introducing something truly new, ideally with a functional or sustainability benefit that can reach mainstream audiences. They wrap the episode by spotlighting 67 Water, a culturally resonant brand targeting Gen Z and Gen Alpha; Glucosal, a Guatemalan electrolyte beverage only distributed in Miami; and Cadence, an isotonic drink brand. Brands in this episode: Liquid Youth, Poppi, Olipop, Liquid I.V., Celsius, Prime, Red Bull, Vitaminwater, Hint, 67 Water, Cadence, Pentire, Orange Toucan, Ringa, Kuli Kuli, Glucosal, Woody Creek Distillers, Mountain Dew, Vita Coco, Fhirst, Casa Azul, Bud Light, Electrolit, AriZona Beverages, GNGR Labs, MOTH Drinks
The Signal Foundation president, Meredith Whittaker recalls where she was when she heard Trump cabinet officials had added a journalist to a highly sensitive group chat. And tells, Katie about why it's important she gets paid less than her engineers. Follow the UnCanny Valley feed for WIRED's best and brightest as they provide an insider analysis of the overlap between tech and politics, from the influence of Silicon Valley on the Trump administration to how inaccurate information from artificial intelligence (AI) chatbots fanned the fire on social protests. Learn about your ad choices: dovetail.prx.org/ad-choices
The Efficient Advisor: Tactical Business Advice for Financial Planners
Advisors spend countless hours buried in admin work that steals time away from client relationships and growth. In this episode, Libby sits down with Gabe, co-founder of Quin, to explore how an AI-powered assistant is transforming the way financial advisors handle everyday tasks. From CRM updates to inbox management, Quin is designed to feel like a true digital team member that lightens the workload and creates more space for meaningful client engagement.In this episode, you'll learn:How Quin differs from tools like ChatGPT and why it's tailored specifically for advisorsReal-world use cases of how Quin manages tasks like email, meeting prep, and CRM updatesWays advisors can integrate Quin into their practice alongside current staff for maximum efficiencyHow much time Quin can save per week and how that impacts profitability and client experienceWhat's next on the roadmap for Quin, including future integrations and smarter automationBy the end, you'll have a clear picture of how AI assistants like Quinn can give you back 15–20 hours each week, allowing you to focus on client relationships and scaling your practice. This isn't about replacing people—it's about removing the tasks no one enjoys and giving your team the freedom to work on what matters most.Learn more about Quin HERE!Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: TrueClassic, Shopify, Acorns • TrueClassic: Upgrade your wardrobe and save on @trueclassic at https://trueclassic.com/badfriends! #trueclassicpod • Shopify: Sign up for your $1 per month trial and start selling today at https://shopify.com/badfriends • Acorns: Head to https://acorns.com/BADFRIENDS or download the Acorns app to get started. YouTube Subscribe: http://bit.ly/BadFriendsYouTube Merch: http://badfriendsmerch.com The House of Tarot Website: http://thehouseoftarot.com IG & TikTok: @houseoftarothq | 818-220-7114 Ashley is an Intuitive Consultant and Tarot Reader offering in-person and virtual sessions for clarity and guidance. Mention Bad Friends for a free palm reading with any service. More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7EQUIS Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of The Home Service Expert podcast, host Tommy Mello interviews Leo Pareja, CEO of eXp Realty, discussing his journey in real estate, the impact of technology and AI on the industry, and the importance of branding and visibility in business. They explore the future of real estate, the challenges posed by AI and automation, and the need for human interaction in a rapidly changing workforce. Leo shares insights on finding purpose beyond success and the significance of prioritizing family and experiences over material achievements. 00:00 Introduction to the Home Service Expert Podcast 01:25 Leo Pareja: Journey in Real Estate 04:23 The Future of Real Estate and Technology 09:27 AI's Impact on Business and Society 12:23 Navigating Change in the Workforce 16:00 The Role of Branding in Business 28:08 Visibility vs. Ability in Leadership 39:25 Finding Purpose Beyond Success
Digital Shelf Institute's Lauren Livak Gilbert joins us in the future: By 2030, successful commerce professionals will function as orchestrators rather than specialists. This transformation requires organizations to shift from hierarchical pyramid structures to more dynamic, amoeba-like models that can pivot rapidly to solve problems and capitalize on opportunities. P.S. Listen to part two of this conversation on the Digital Shelf Institute podcast. Catch Digital Shelf Institute's report, Reinventing the Organization for Omnichannel Success.“It Depends.” (And “Culture Means Everything”)Key takeaways:Stop asking where ecommerce sits - The right question is how to fundamentally change how organizations work to match how consumers actually shop across all channelsCommerce leaders must become orchestrators - Future success requires professionals who can coordinate across sales, marketing, supply chain, and customer experience rather than operating in functional silosAI enables strategic thinking - By automating remedial tasks like content creation and competitive analysis, AI frees up human talent for higher-value strategic work and cross-functional collaborationChief Growth Officers represent true omnichannel leadership - Unlike Chief Digital Officers (which were transitional roles), CGOs who own the entire consumer journey represent the permanent future of commerce organizationJoint business planning must integrate all functions - Brands showing up as one unified company to retail partners will become essential for maintaining competitive advantage and accessing new opportunities[00:16:39] "We shouldn't be asking, ‘where does ecommerce sit?' We should be asking, ‘how are we fundamentally changing how we work to match the way that the consumer shops?'" -- Lauren[00:12:01] "Instead of being a digital marketer and like a traditional marketer, you're just a marketer who understands digital in store and every single other channel, including social commerce that you're seeing your consumer shop at." -- Lauren[00:23:47] "The true definition of omnichannel is having a leader who is accountable for the entire consumer journey. That's what a Chief Growth Officer is." -- Lauren[00:42:46] "Because commerce is culture." -- LaurenAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Rebecca Brown, VP of Marketing, Annabelle Pike, Director of Community Health Engagement, and Creative Director Andy McLeroy to explore the story behind Baptist Health's centennial campaign. Instead of a typical anniversary celebration, Baptist Health marked 100 years with 100 days of service, engaging 250 staff across Kentucky and Southern Indiana to partner with 88 community agencies. From blood drives to baby supply donations, the initiative combined marketing, community engagement, and human impact in powerful ways—resulting in measurable service outcomes, award-winning creative, and unforgettable personal stories. The team shares how they transformed a milestone into a movement, the creative process behind the campaign, and why storytelling and service are inseparable in modern healthcare marketing. They also reflect on results, lessons learned, and how generative AI is shaping their future campaigns. Tune in for a conversation about branding, community, and the power of turning anniversaries into action.
In this episode, Jen navigates through Irving Fryar Sr.’s experiences in moving the ball, not just in his 17-year long pro football career, but also in multiple competitive industries. The duo discuss the importance of showing up even when one doesn't feel like it, making adjustments and adapting as necessary, and the concept that not everyone is meant to be with one on their journey. Irv offers valuable insights on success in life and his current projects including a number of podcasts and his ministry. Irving Fryar is a retired NFL wide receiver who played college football at the University of Nebraska. Irv was drafted by the New England Patriots in the 1984 NFL Draft as the #1 Overall NFL Draft Pick. During Irv’s 17 seasons in the NFL, he was a 5x Pro Bowler and had multiple 1000-yard receiving seasons. In addition to playing for New England, Irv also played for the Miami Dolphins, the Philadelphia Eagles, and the Washington Redskins. Irv is currently a pastor and is the host of many shows: The Fryar Place podcast, A2D Radio Show, Wide Outs World podcast, and Dr. Irving Fryar Ministries. Connect with Irv: The Fryar Place Podcast: https://youtube.com/@TheFryarPlace?si=x2qfn-oAjlsppmtu Dr. Irving Fryar Ministries: https://youtube.com/@dr.irvingfryarministries9194?si=u3PEYIaNQxwB4MMJ A2D Radio Show: https://youtube.com/@A2DRadio?si=DscS1tYwcBd8GETI Wide Outs World Podcast: https://youtube.com/@WideOutsWorld?si=3qGcWSMCBifsXO8X ACCELERATE YOUR CAREER BY LISTENING TO THESE OTHER MTB PODCASTS: Mastering the Executive Edge Part 1: The Mindset Shift: https://bit.ly/3ZoXyI1 Mastering the Executive Edge Part 2: The Behavior Shift: https://bit.ly/3HyDexS The Strategic Career Map Part 1: Laying the Foundation: https://bit.ly/4kAuPsj The Strategic Career Map Part 2: Execution and Elevation: https://bit.ly/3HxEKAf The Influence Factor Part 1: Becoming a Trusted Voice: https://bit.ly/451wIYl The Influence Factor Part 2: Activating Influence: https://bit.ly/4odgjsK The Visibility Equation Part 1: The Positioning Shift: https://bit.ly/4mWlsE8 The Visibility Equation Part 2: The Proximity Playbook: https://bit.ly/3HEPa1l No Permission Needed: 10 Power Moves: https://bit.ly/4lH1a19 Career Currency: Building a Digital Presence that Opens Executive Doors: https://bit.ly/4mcVH1l The Power Audit: Building the Right Personal Board of Directors: https://bit.ly/48ncYS6 Winning the Access Game: https://bit.ly/4nAeMfe IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:
C'est l'une des stratégies les moins utilisées alors qu'elle ne coûte quasiment rien et qu'elle a des résultats de dingue : acquisition, relation, vente. Cette stratégie c'est le webinaire, et Patrice Barbesier ex-CMO de Partoo nous explique comment la mettre en place. Pour en savoir plus sur Patrice ou le contacter, vous pouvez le retrouver sur linkedin.Autres épisodes qui pourraient vous plaire :Construire une stratégie marketing avec zéro budgetComment organiser son premier webinaire ?Se lancer à l'international avec zéro budget---------------
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal sit down with entrepreneur and engineer Rami Alhamad, co-founder and CEO of Alma, an AI-powered nutrition companion. From his early days building PUSH, the pioneering strength-tracking wearable later acquired by WHOOP, to his mission with Alma, Rami shares insights on persistence, startup timing, decision-making, and the future of fitness technology. Key topics covered include: How persistence and decision-making frameworks shaped Rami's entrepreneurial journey. The origins of PUSH and its role in strength-tracking innovation. Why timing is everything in startups. Rami's decision to sell PUSH to WHOOP and lessons learned. The pivot from hardware to AI-powered nutrition with Alma. Why ChatGPT is Alma's real competitor. Challenges in nutrition tracking and how AI is solving them. Insights into branding, Nike, and the importance of offline communities. Predictions for the future of fitness and consumer tech.
In this episode of Grow a Small Business, host Troy Trewin interviews Stu Gregor, co-founder of Four Pillars Gin, shares his journey of growing a bold idea into a global gin brand. Starting in 2013, he scaled the business to 150 team members, sold over 6M bottles worldwide, and achieved a $100M exit. Stu dives into the challenges of competing with global giants, the power of storytelling in marketing, and building a strong company culture. He also reflects on navigating crises like COVID-19 and the lessons learned along the way. This episode is packed with insights on branding, leadership, and sustainable growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Stu Gregor, the hardest thing in growing a small business is the repetition — getting up every single day and pushing forward with the same energy and focus, even when challenges make you want to crawl under the doona and give up. What's your favorite business book that has helped you the most? Stu Gregor's favorite business book that has helped him the most is “The E-Myth Revisited” by Michael Gerber. He often recommends it to people starting a business because of its timeless lessons on building systems and processes for sustainable growth. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Stu Gregor shared that he doesn't follow specific business podcasts, but he listens to Fear and Greed, a short daily business news podcast by Sean Aylmer, to stay updated on current events. He also enjoys podcasts about politics, sports, and music, using them to learn about things outside his own expertise and broaden his perspective. What tool or resource would you recommend to grow a small business? Stu Gregor recommends finding an incredible business partner as the most valuable resource for growing a small business. He believes no one has all the skills needed to succeed alone, and a great partner can balance weaknesses, share the workload, and drive the business forward. What advice would you give yourself on day one of starting out in business? Stu Gregor would tell himself on day one to embrace the incredible journey ahead and have fun, as building a business will be one of the most exciting experiences of his life. He also advises staying fit and healthy, as the demands of entrepreneurship require energy and resilience to handle the challenges along the way. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Great storytelling is at the heart of building a powerful brand that people truly connect with – Stu Gregor Find a business partner who complements your weaknesses and shares your vision for success – Stu Gregor Resilience is the key trait every small business owner needs to survive and thrive – Stu Gregor
Watch the YouTube version of this episode HEREAre you a lawyer looking for some AI hacks? In this episode of The Guild Live Show, Tyson explores the latest in AI and tech. He demos String, a new text-to-agent AI platform for building automated workflows, and reviews Google's updated Notebook LM, highlighting its new flashcards, quizzes, and multimedia study tools.Tyson talks about the text-to-agent AI platform, String which is a workflow builder. The tool is an autonomous bot that can execute tasks and run automations. You type in what you want and it builds it for you, which is unique compared to other AI tools. For lawyers it can be a game changer. For Tyson, he created a workflow using personal injury cases to draft a comprehensive report.Tyson shares a workflow hack for lawyers involved with project management. When you create a project, you can automatically create a link connecting it to Google Contacts. That way you connect a project with the contact information for a client. So, when you start typing the client's name, the email for the project comes up and you can continue working on it if you have stepped away. It is a great life hack to save you some time!Listen in to learn more!1:18 The introduction of String, a text-to-agent AI platform7:59 Discussion of new features in Google's Notebook LM25:59 A workflow hack for project management28:08 The value of adaptable employeesTune in to today's episode and checkout the full show notes here.
In this conversation, Dusty Porter interviews Patrick Reyes, a YouTube creator focused on travel guides for Barcelona. They discuss the challenges of consistency in content creation, the importance of branding, and the role of AI in enhancing video production. Patrick shares insights on monetization strategies, the significance of authenticity, and offers advice for aspiring creators. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE! Hire Dusty To Be Your YouTube Coach YouTube Channel Reviews (Audit): Get a 7-10 minute personalized video review of your YouTube channel with honest, actionable feedback for just $50. Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! All Tools Mentioned On The Show: The Ultimate Entrepreneurs Resource. This is the spreadsheet where I keep all of the tools mentioned by all the guests on the podcast. BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB E-commerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M My YouTube Film Gear:
The hosts dive into the sustained wave of protein-infused consumer products – from popcorn to mashed potatoes – and debate whether the market is approaching “protein fatigue” or merely scratching the surface of a macro trend driven more by marketing than science. They also recap Taste Radio's high-energy meetup in San Diego, spotlighting several new and innovative brands showcased at the event. Show notes: 0:25: Free Tee. Nice To Meet Thee. MDR In DEC. Poppi To Popcorn. Protein ≠ Pumpkin Spice. Head High. – Ray encourages listeners to review Taste Radio on Apple Podcasts and offers a gift for those who do. The hosts recount their recent San Diego meetup, highlighting new brands like Birdie sparkling teas, cannabis ingredient company SoRSE Technology and fast-growing juice and shot company Sol-ti. They also discuss upcoming events in San Francisco, London, and the BevNET Live, NOSH Live, and Brewbound Live conferences in Marina del Rey, emphasizing early registration benefits. They turn their attention toward the deluge of new protein-infused products coming to market, from Kloud popcorn to Idahoan mashed potatoes, prompting a debate among the hosts about the limits of protein's market viability and consumer perception. The hosts also praise Rotten, a brand of better-for-you gummy worms, and highlight kanna-infused ANA brand Innerbloom as well as Happy Pop and Cien Chiles. Brands in this episode: Solti, Straightaway Cocktails, Birdie, The NA Beverage Co. Perfect Hydration, Slapp, Hoplark, Mother Earth, AleSmith, Bottle Logic, Fall Brewing, Poppi, Vita Coco, Health-Ade, Khloud, Idahoan, Mighty Squirrel, Cleveland Kitchen, Fave, Innerbloom, Happy Pop, Rotten, Fave, Cien Chiles
Ingrid Millman Cordy returns to Future Commerce after her transition from Nestle Health Science to Chief Marketing Officer at HigherDose, where she's transforming infrared therapy and biohacking technologies into accessible wellness lifestyle products for everyone. Phillip, Brian, and Ingrid explore the intersection of intuitive wellness practices with data-driven marketing, the evolution of brand spirituality, and how premium wellness brands are finding their place between science and the metaphysical.When NASA Tech Meets Kitchen Table StartupKey Takeaways:Intuition Over Analytics: HigherDOSE allocates 15% to 20% of its budget towards experimental campaigns, balancing performance metrics with gut-driven brand decisions like Manhattan truck wrapsScience Meets Spirit: The brand combines NASA-developed technologies with frequency-based wellness, hiring team members who have both data analysis skills and Reiki trainingPremium Democratization: At-home biohacking devices prove more cost-effective than recurring spa treatments, making exclusive wellness technologies accessible for daily usePost-Data Wellness: Consumers' shift from tracking-obsessed biohacking toward intuitive, feeling-based self-care reflects a broader cultural movement that the brand embraces [15:24] "We take a much more intuitive approach to wellness. I think the masculine biohacking world is very much about tracking your statistics and measurement... But we are trying more and more to relearn this type of methodology so it's a lot more in tune with what we need." -- Ingrid[42:02] "The beauty of HigherDOSE is that we are actually where science meets the woo, right? There is tons and tons of scientific evidence that's been studied about the technologies that we sell." -- Ingrid[27:25] "It's funny to take a premium––really, frankly, elitist––brand and call it democratizing. But I agree. I think there's a lot of democratizing qualities about HigherDOSE." -- Ingrid[30:05] "When user-generated content started becoming popular, I was very deep in my premium luxury fashion and beauty headspace, where I was a late adopter. And I called it LGC, loser-generated content." -- IngridAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What happens when college athletes become national celebrities overnight? In Part 2 of our conversation with Dale Arens (University of Iowa) and Craig Westemeier (University of Texas), we dive into the branding ripple effects of NIL, celebrity athletes, and the business of licensing at scale. From Caitlin Clark's rise to the future of fair labor, this episode covers how student-athlete fame collides with institutional licensing and what it means to protect a brand while supporting individual opportunity. Dale and Craig reflect on their leadership roles, origin stories, and the coaching trees they've helped grow through mentorship. They also unpack the challenges of email culture, the power of a phone call, and why honest conversation still beats clever copy.
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this episode of the Real Estate Post podcast, Gary Davidson, owner of Castle Law, shares his journey into real estate law, emphasizing the importance of branding, relationship building, and effective team dynamics. He discusses how to protect oneself as an investor and the significance of surrounding oneself with a supportive community. The conversation concludes with Gary offering to connect listeners with valuable resources in the real estate industry. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
Dean's Chat host, Drs. Jeffrey Jensen and Johanna Richey, welcome APMA leadership, President Dr. Brooke Bisbee, and CEO Meghan McClelland, to the podcast! This weekend they are at the ASPE (American Society of Podiatric Executives Professionals) meeting in Boston! This discussion covers a lot of topics, addressing issues in our profession that are definately on the "front burner". Salary Survey! ACGME! Student Recruitment! Processes to achieve optimal results! Unification of the profession! Branding the profession - who are we? Tune in for this insightful, timely discussion of current important issues in our great profession! Notes on the ASPE meeting this weekend in Boston. The American Society of Podiatric Executives (ASPE) is a professional association made up of the executive directors and senior staff of state and regional podiatric medical associations across the United States. It serves as the “association of associations” for podiatry—essentially the network of the people who run the state and regional DPM organizations. Key Roles and Purposeupport & Collaboration: ASPE provides a forum for state society executives to share best practices, exchange ideas, and coordinate on issues affecting podiatric medicine nationwide. •Education & Training: It organizes meetings, workshops, and resources to help these executives strengthen their own associations—everything from member services to legislative advocacy. •Policy & Advocacy Alignment: ASPE often works in concert with the American Podiatric Medical Association (APMA) to ensure consistency in policy, legislative priorities, and messaging across states.
Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they'll cost and the different approaches companies including OpenAI, Google, Meta and Perplexity are taking. Plus, how marketers can strategize for consumers' changing AI habits. YouTube announced new ad tools that will give creators more power to curate sponsorships across their content libraries. Read how YouTubers are becoming more like traditional media networks. And a tax change set for 2026 threatens the future of free agency food. Get the info on how lunches might become the next differentiator for recruiting talent. Dig deeper on the topics mentioned in this week's episode: ~Everything to know about AI search ads ~Inside Perplexity's ad test ~Answer engine optimization tips ~Listen to Grillo's CMO on the importance of experiential activations
Recently when talking to my freshman class about time management strategies, part of me started to feel sorry for them knowing that the challenge of time management only gets harder and not easier. I'm sure it feels overwhelming to have so many classes, social activities, for some sports obligations, joining clubs, and even hopefully sleep. There is a lot to balance, and achieving that balance seems like a never-ending struggle.And of course that only gets worse. Add in children, household chores, more demanding jobs, maintaining relationships, bills, exercise, and any number of other commitments, having that balance can feel pretty impossible. I'm always trying to balance the things that I am supposed to do, the things that I want to do, and the things that I have avoided doing but still think about. I know I'm not alone in this struggle, as most people feel that their lives are out of balance, or at least the kind of balance that they would like to have. Leadership also requires a lot of balance not only for yourself, but for those for whom you are responsible. Leaders are supposed to be decisive and show direction. At the same time, modern leadership also requires giving people agency and autonomy, leaving room for others to help decide how the group moves forward. There is the balancing of stakeholder perspectives in an ever-widening circle that goes beyond customers and employees to communities and even society. If an agency is involved, then there is the issue of balancing the desires of clients with your own insights and expertise. My guest today on Experience by Design knows quite a bit about these balancing acts. Livia Bernardini has spent her life trying to balance different cultures. Born and raised in Italy, then moving to Paris, Australia, Hong Kong, Tokyo, and now England. Her own personal challenges led to find balance through artistic endeavors such as painting, drawing, and sewing. Today she is the CEO of the agency Future Platforms, an agency that helps clients transform their businesses through digital products and experiences. Their clients include Domino's, Liv Golf, Ralph Lauren, the Premier League, PSG, and many others. We talk about the balancing act that she experiences as a CEO, speaker, moderator, and author. She describes her philosophy of “pragmatic progress” to evaluate her success in balancing. In her work, Liv discusses balancing the potential of emergent technology like AI with its inherent limitations as well. LIv's degree in Communication and Media Studies as well as Marketing gives her a deep insight into culture today, especially how the digital environment of social media is shaping our perceptions of the world. While much can be accomplished through the digital tools we have available to us, not all of it is good. As a result, we have to prioritize people, then planet, and finally profit.Finally, we explore the balancing of client requests with the insights that your team might have. Ultimately, to achieve balance in experience design, we need to look at the entire experience ecosystem, including the contexts and stakeholders that are present in it. When doing so, we need to think in terms of ethical and sustainable solutions that create better outcomes for those involved in that ecosystem. Livia Bernardini LinkedIn: https://www.linkedin.com/in/livia-bernardini/Future Platforms: https://www.futureplatforms.com/
Create Something Amazing™ S5Ep02: Fast Binders!Nascar loves Sneller and Sneller means Faster.. sooooo.. you figure it out! Sneller makes every customer feel like their ideas are amazing.. and then with ridiculous speed and attention to detail brings the vision to life! Ready To Be Amazed?™Sneller...The Original and Best. Invest in Success! Your marketing ideas, made quickly in the USA, improved with our expertise, enhanced with lightning fast communication and zero stress.READY TO CREATE SOMETHING AMAZING?™Listen here and watch on YouTube, Vimeo and more.www.snellercreative.comSneller creates Unique Marketing Collateral that makes YOUR business memorable!™Good Things Come In SNELLER Packaging!™#sneller #snellercreative #snellercreativepromotions #madeinusa #packaging #marketing #branding #promotion #advertising #custom #creative #unique #custompackaging #promotionalpackaging #presskit #prkit #marketingkit #productlaunchkit #saleskit #influencer #unboxing #swag #promotionalproducts #logoproducts #printing #binder #ringbinder #custombinder #folder #notebook #presentationfolder #pocketfolder #prototype #nascar #faster #ridiculous #snellermeansfaster #usa
In this episode, I sit down with Christy Cooper to dive into what it really takes to build a bold brand identity that lasts. Christy opens up about her beginnings as a dancer and artist, the pivots and challenges she faced as an entrepreneur, and how she discovered the power of branding to stand out in a crowded space. She shares lessons about what it means to show up authentically, and how business owners can create a brand that truly reflects who they are. If you've ever wondered how to move from blending in to being unforgettable, this conversation will spark fresh ideas for your own brand journey. Check out what Christi's doing for entrepreneurs at https://cooperandheart.com/---
Family firms thrive on loyalty, but unspoken assumptions can quietly derail both relationships and results. In this episode, Dr. Donna Marino, psychologist and family-business coach, shares how leaders can spot early red flags, break the “story loops” that fuel conflict, and rebuild trust with practical, repeatable tools. From succession anxieties to complex realities like addiction, mental health, and dementia, Dr. Donna offers a clear path to healthier conversations, stronger governance, and a culture where people feel seen, heard, and accountable.Key Topics DiscussedSpot early warning signs of relational risk during transitions (succession, retirement, sell vs. pass-down) and intervene before resentment calcifies.Name and test assumptions by labeling them as “stories,” checking facts, and inviting direct conversation to reset expectations.Practice courageous conflict with clear ground rules (turn-taking, no interruptions), active listening, and vulnerability that repairs trust.Address complex issues head-on (addiction, mental health, dementia) and codify governance (bylaws, board terms, and decision criteria) to reduce crisis risk.Rebuild broken trust through one-on-ones, facilitated dialogues, and alignment on shared purpose so teams can move forward together.Navigate succession identity shifts by coaching both generations by supporting the retiring leader's transition and empowering next-gen innovation.Connect with Dr. Donna Marino on LinkedIn or visit drdonnamarino.comBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy
Steve Burns' new podcast Alive grabbed attention with a teaser clip, and it got us thinking: what makes some stories stick instantly? We break down why his moment connected, whether audio flaws matter as much as we believe, and why relatability often outweighs production polish. We also highlight a case study from community member Sid, who is testing a website redesign to see if it shifts listener engagement. The conversation ends with a more significant question: when your show changes, is it really the branding that matters, or the way you let your audience see more of who you are?Episode Highlights: [02:03] Empowered Podcasting Conference [06:05] Analyzing Steve Burns' Podcast Clip[09:48] Discussion on Audio Quality in Podcasts[25:11] Amanda's TikTok Journey[27:49] Sid's Website Analytics Discovery[30:24] Website Changes and Podcast Analytics[43:14] Deciding on Podcast Rebranding[51:20] Character and Authenticity in PodcastingLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingGet Your Tickets for The Empowered Podcasting Conference:www.empoweredpodcasting.comSteve Burns with Hospice Nurse Julie: www.instagram.com/reel/DOra66kAYB-/?igsh=aTJ0dzNjNG9uaGt6Alive With Steve Burns: https://lemonadamedia.com/show/alive-with-steve-burnsAmanda Sharp on TikTok: www.tiktok.com/@amandaannsharp?_t=ZT-8zpRa3Gv1Re&_r=1The Trend Report with Sid Meadows: www.sidmeadows.com/episode163Unconventional Leaders with Heather Parady: www.heatherparady.com/podcastRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0wOr Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: https://youtube.com/@marcronickBrought to you by iRonickMedia.com Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
In this episode of Building A Better Brand®, host Tony Triumph sits down with Mariam Asmar, a global brand and marketing leader whose career spans advertising, tech, and creative innovation. From her early PR days at Time Warner to shaping campaigns for legacy giants like Coca-Cola and L'Oréal, to now driving creative strategy at Braze, Mariam brings a rare vantage point on the intersection of creativity, community, and technology. Together, they unpack the hype and reality of Cannes Lions, which they call “the Oscars of advertising,” and explore how tech has redefined brand building, customer engagement, and creative accountability.The conversation reveals how Mariam is bridging the gap between traditional brand playbooks and performance-driven tech, emphasizing the importance of collaboration and storytelling. You'll get an inside look at Braze's Creative Innovation Lab and its role in helping brands merge creative strategy with data to build genuine, lasting relationships with their customers. Whether you're a founder, operator, or modern marketer, this is a must-listen for anyone curious about the future of brand building and the evolving role of brand marketing in 2025.What You'll Learn in This Episode:Cannes Lions: An Insider's Look: A deep dive into the "Oscars of advertising" and a juror's unique perspective on judging the world's most innovative brand campaigns.Bridging the Brand-Tech Gap: Insights on how to connect traditional brand playbooks with data-driven tech strategies to drive real growth and creative effectiveness.Braze's Creative Innovation Lab: A look inside the team's mission to help Fortune 500 brands and startups alike stay ahead of the curve by pushing the boundaries of creativity.Timeless Principles for Early-Stage Brands: Mariam's actionable advice for founders building from scratch and why brand differentiation is your biggest advantage when budgets are small.Brand in the Age of AI: Mariam's take on how new technology and shifting consumer expectations are forcing brand marketing to evolve from a separate department to a core, integrated strategic function.A Colorful Career: From McCann to Braze: A look at Mariam's diverse and storied career path and how she connected her past experiences to her current role in tech.Top 3-5 tips to build a better brand?: Mariam's actionable insights on what it takes to create a successful, enduring brand.Connect with Braze on their Instagram, LinkedIn, and website here. Connect with Tony Triumph: @tonytriumphofficial (IG), LinkedIn
Album 7 Track 16 - Health is the True Wealth w/Scott RobinsonWe have family in the building, Brand Nerds! Today's special guest is a former Coke (KO) alum and close friend and colleague of our hosts. We are getting wisdom and jew-els dropped that will inspire you and help you in your career. We know that you'll love it and can't wait to hear your thoughts and reflections! Here are a few key takeaways from the episode:Always be your authentic selfBe Proactive - Act AccordinglyDon't chase the moneyLean into tech - but be knowledgable about itPay it forwardStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
In this first episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins reveals why active listening is the foundation of selling with confidence. Selling isn't about pushing products—it's about understanding why people buy and building genuine connections. Sally shares how to ask open-ended questions, use the “tell me more” technique, paraphrase to build trust, and stay fully present without judgment. By mastering the art of active listening, you'll uncover your customer's true needs, strengthen relationships, and confidently tailor your solutions—without ever feeling pushy, salesy, or gross. Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins
L'intelligence artificielle prédictive bouleverse les pratiques marketing. Elle ne se limite plus à expliquer ce qui s'est passé, elle permet d'anticiper ce qui va arriver. Les directions marketing disposent désormais d'outils capables de prévoir les comportements des consommateurs, d'optimiser l'allocation budgétaire et d'améliorer la relation client. Mais cette technologie soulève aussi des limites éthiques et stratégiques qu'il est essentiel de comprendre.Dans cet épisode, nous explorons :Ce qu'est l'IA prédictive appliquée au marketing et comment elle fonctionne.Les bénéfices concrets pour les directions marketing, de la planification stratégique à l'alignement des équipes.Les applications pratiques dans la relation client : personnalisation, rétention et recommandations.Les défis et limites liés à la qualité des données, aux biais algorithmiques et à la sur-automatisation.L'importance de trouver un équilibre entre l'intelligence de la machine et l'intuition humaine.Vous découvrirez comment utiliser ces technologies non pas comme une solution miracle, mais comme un levier stratégique puissant pour enrichir vos décisions et renforcer votre avantage concurrentiel.À la fin de l'épisode, vous saurez :Comment l'IA prédictive peut transformer votre approche marketing.Quels sont les pièges à éviter dans son déploiement.Pourquoi les marketeurs doivent rester au cœur de la décision stratégique.Un épisode indispensable si vous souhaitez comprendre comment le marketing de demain s'écrit aujourd'hui, entre algorithmes et créativité.---------------
Send us a textWelcome back to Proof It's Possible! In this episode, we're diving into the fast-paced, ever-evolving world of marketing—from social media strategies to the real challenges entrepreneurs face behind the scenes. We sit down with marketing strategist Bridget Romo to unpack what it really takes for small businesses to stand out in today's crowded market. Bridget shares her inspiring journey into the marketing world and why understanding your ideal client is the first step to success. Whether you're just starting out or looking to refine your message, this conversation is full of powerful insights and actionable tips. Tune in to discover:How Bridget Romo went from curious creative to marketing expert—and why her passion for helping small businesses fuels her work.The power of niching down and why trying to speak to everyone means connecting with no one.Why social media isn't just a nice-to-have—and how to use it to actually grow your business.The top mistakes small businesses make when marketing themselves (and how to avoid them).What it really takes to create a cohesive marketing strategy that aligns with your vision and your audience.Honest reflections on the challenges of entrepreneurship—and how clarity and connection can make all the difference.What's your biggest marketing challenge right now? We'd love to hear! DM us on Instagram @dayle_sheehan_designs & @jamiedfrancis! See you next time!This episode is sponsored by our Ultimate Girls Trip! Be sure to go to www.proofitspossible.com for more infoConnect with Bridget:WebsiteInstagramFacebookFor More Information:• Proof It's Possible Website• The Ultimate Girls Trip Instagram Dayle: • Instagram • Facebook • LinkedIn • Website• Interior Design Jamie:• Instagram • Facebook • LinkedIn• Website
What does it take to build a brand that dominates the mind—and outlasts the competition? Positioning strategist Laura Ries has the answer.As the president of Ries & Ries and co-author of the classic 22 Immutable Laws of Branding, Laura has advised Fortune 500 companies around the world. In this conversation, she shares how growing up with her father, branding legend Al Ries, shaped her career, and how her new book The Strategic Enemy reveals why every great brand needs a rival.From Volvo and Tesla to Liquid Death and Dude Wipes, Laura dissects the successes and failures that prove one truth: brands don't win by being better, they win by being different.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Who doesn't remember the Chili's jingle—“I want my baby back, baby back, baby back…”? Or maybe you've seen the viral TikToks about Chili's Triple Dipper. Chili's is back in culture in a big way, and much of that credit goes to their Chief Marketing Officer, George Felix.George is one of today's most dynamic marketing leaders. He started his career at P&G—where, like me, he worked on the legendary Old Spice turnaround—before moving on to Yum! Brands with KFC and Pizza Hut. Three years ago, he took on Chili's, and the results have been remarkable. Under George's leadership, Chili's has gone from not even being a national advertiser to becoming Ad Age's Brand of the Year, with George himself named CMO of the Year.In this episode, George shares his playbook for turning brands around, the importance of listening to frontline team members, and how to make a heritage brand cool again. And yes—we even take a detour into Taylor Swift.This conversation was recorded in person at the Next Gen CMO Academy at Deloitte University.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from FUZZEE, Rise Yaupon, Släcka, Lovely Bunch and Nordic Tree Water. In this installment, founders and CEOs introduce their brands and share recent company updates and milestones. This week's special co-host is Dr. Sebastian Dreher, the Venture Manager - North America for DöhlerGroup. He offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast. Early-stage food and beverage entrepreneurs are encouraged to apply for future episodes of Elevator Talk. Participation is free, interviews are conducted remotely, and it's a unique opportunity to pitch your product, share news, and receive expert feedback from industry leaders. Apply now to be featured in an upcoming episode.
She turned $1,000 and a table at a local market into a multimillion-dollar jewelry empire. What started as a creative outlet for Lisa Valenzuela nearly 20 years ago has grown into Truly Blessed Jewels, a brand known for its timeless designs and bold identity. From her earliest days selling jewelry in farmers' markets, Lisa understood that people weren't just buying a product. They were buying into how the brand made them feel. That mindset, combined with her relentless work ethic and faith, created loyalty that no trend could ever replicate. Today, Truly Blessed Jewels has grown beyond jewelry pieces into signature services like permanent jewelry and customized experiences that keep customers coming back. At its core, the brand remains what it has always been: a vision rooted in service, a business grounded in faith, and proof that branding built on authenticity will always outlive every trend. What You'll Learn: Why authenticity and consistency are more powerful than following trends The service model that makes customers fall in love with a brand The lessons Lisa learned while scaling her business and culture Why copying trends is a recipe for failure How faith anchored Lisa through rejection, setbacks, and growth Timestamps: (03:00) - From $1,000 to a multimillion-dollar jewelry brand (09:35) - Why details matter: the branding lesson hidden in a market stall (13:05) - Opening the first Truly Blessed storefront (18:21) - When bad press could sometimes be good press (21:46) - Building a business rooted in faith and service (24:52) - Strategies for building culture and onboarding a team (30:07) - Sobriety, confidence, and finding identity in Christ (36:48) - What most entrepreneurs get wrong about scaling a business (40:43) - Why customer experience is part of your brand (45:29) - The content playbook that sets Truly Blessed Jewels apart (51:00) - Standing firm against pressure to compromise (53:10) - Tunnel vision, creativity, and brand originality (54:57) - Why most entrepreneurs fail before they start Discover Truly Blessed Jewels: Shop now at trulyblessedjewels.com. Use code EMILY25 for 25% off your order. Instagram | https://www.instagram.com/trulyblessedjewels Tiktok | https://www.tiktok.com/@trulyblessedjewels Facebook | https://www.facebook.com/TrulyBlessedJewels Pinterest | https://www.pinterest.com/trulyblessedjewels/ Connect with Lisa: Instagram | https://www.instagram.com/lisa_marie_valenzuela_az LinkedIn | https://www.linkedin.com/in/lisa-valenzuela-801071264/ More from Emily & FORDIVINE: Website | https://meetemilyford.com Instagram | https://www.instagram.com/itsemily Facebook | https://www.facebook.com/itsemilymethod YouTube | https://www.youtube.com/c/ITSEMILYFORD Called & Crowned Podcast | https://www.instagram.com/calledandcrowned/ FORDIVINE | https://www.fordivine.com/
“If you can see that your product is selling better with better sounds, and it gets better reviews Actually, I saw a car review that scored the car better just because the sounds were better. He didn't talk about how fast it could go, how fast it could brake or how many airbags, he talked about the user experience. A car today is a driving iPad on wheels. So, all these sounds here, I got so stressed from these beeps and boops, suddenly it was too close to the edge, or too close to that... sometimes there wasn't even a thing, and it just starts to, what was that? Was a fly running through the camera? What was it? So, I think it's so important that we also choose brands and products with our ears as well with our eyes, and also with our wallets.” – Karsten Kjems This episode's guest was raised in a musical home with a studio in the basement. He began drumming professionally at 23, and his passion for sound design and early use of digital audio tools like ProTracker on the Amiga shaped his approach to music and technology. While working at a branding agency, he noticed companies struggling to define their sonic identity, leading him to launch one of the first strategic audio branding agencies, Sonic Minds, in 2004. Today, he's a recognized expert in the field, frequently speaking and teaching about sound design.His name is Karsten Kjems, and you'll want to hear more about his perspective on brand sounds, why he believes audio branding to be so important, and what sets good and bad sound apart. If you're still on the fence about audio branding for your own company, or if you're struggling to explain why it's important to your clients, you should definitely check out this conversation. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - The Power of Sound in BrandingAs we start things off, Karsten shares his early memories of sound, and how growing up with ADHD in a musical family shaped his formative years. “I was brought up in a family where my father was a drummer,” Karsten recalls, “so I've always been around musicians and music and the first time I really discovered that I had this almost perfect pitch was when I went to music school.” He explains how a surprising discovery at a concert led to his career in marketing and audio branding, and the seismic shift that the streaming era – and particularly the rise of YouTube – represented for the industry. “Suddenly brands and companies need to communicate in these spheres,” he tells us. “How did they do that? How did they choose music? How should they buy music? So it's a whole new game, from only being on TV and radio to being on all the time, to keep… producing content all the time.”(0:12:18) - Designing Meaningful Audio Branding ExperiencesOur conversation turns to UX and branding through sound design, and Karsten points out how ubiquitous sound interfaces have become these days. “A headset, a modern headset, for whatever company, it can have up to around 15 different sounds,” he...
309. The Art and Magic of Feedback: Navigating Critique as a Creative In this episode of Creative Chats, Mike Brennan discusses the significance of feedback in the creative process. He emphasizes the importance of seeking constructive critique while also learning to trust one's own instincts and taste. The conversation explores the balance between receiving feedback and maintaining personal vision, as well as the distinction between the creation and revision phases of artistic work. 3 Key Takeaways:
Text a question to Victoria!“Don't fall into the trap of thinking that you deserve success just because you want it. Yes, you have to want it, but that is what's going to drive the work that's going to get you the thing that you want.” –Victoria Marcouillier Wanting success isn't the same thing as working hard for it and that's where so many entrepreneurs get tripped up. This episode may ruffle some feathers, but Victoria is challenging the rise of the anti-hustle movement and reminds you that perseverance, discipline, and resilience are what actually build lasting businesses.Unpack why today's “manifest it” message can leave you discouraged, and how embracing a season of hustle can prepare you for the freedom and flexibility you dream about. Victoria also shares the truth most people don't want to hear: business will feel hard sometimes, and that's not a sign you're failing; it's a sign you're growing.If you've been wrestling with whether you're pushing too hard or not doing enough, this conversation will reframe the way you see your work. Press play and let Victoria encourage you to keep going, even when it feels tough, because the payoff is always worth the perseverance.Links Mentioned in Today's Episode:Visit BrandWell DesignsFollow BrandWell on InstagramFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this episode of the Investor Fuel podcast, host Skyler Byrd interviews Steven Llorens, a commercial real estate broker and founder of CRE Content Pro. They discuss the importance of social media marketing for commercial real estate agents, the challenges of building a personal brand, and the role of AI in content creation. Steven shares success stories from his clients and emphasizes the value of relationships in the real estate business. He also highlights the need for niche marketing in the commercial real estate sector and provides contact information for those interested in his services. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
Infinity Cubed Solutions is a management services and procurement firm headquartered in Mesa, Arizona. They primarily serve golf clubs (public, semi-private, and private) but also cater to other industries like casinos, healthcare, restaurants, lodging, and recreation. On this episode of The Wednesday Match Play Podcast, brought to you by Eden Mill St Andrews, Michael reflects on his career journey and how he first got started in the industry. He shares insights into his work with EPIC Insurance Brokers & Consultants, the story behind their name and logo, his Michigan roots, and the club's target customer. Michael also highlights their impressive client list, the partnership with The Golden State Chapter, and what it meant to receive his 25-year pen with the PGA. This was an unforgettable conversation, and it was an honor to have Michael on the show. Let's tee off!
On this episode, Luker also talks about what Grillo's looks for in partnerships.
Watch the YouTube version of this episode HEREAre you a law firm owner looking for advice on filing taxes? In this episode of the Maximum Lawyer Podcast, Jacqueline and Adam Williams, co-founders of Pennywise Tax Strategies, share their journey from traditional tax roles to building a firm focused on proactive, year-round tax planning for small businesses and law firms. Proactive tax planning for small businesses is so important and needs to be prioritized. Many small business owners react to their numbers and don't think ahead when it comes to taxes. Because of this, businesses are in a bad situation due to not knowing how to make the most of their money, where the money is going or how to proactively plan ahead. Jacqueline and Adam work to ensure small businesses are not left behind and succeed during this stressful time.Jacqueline and Adam speak to the errors small businesses make during tax season. One of the biggest issues is a lack of communication between the tax preparer and the business owner. Most times, business owners hand accountants everything and call it a day. Sometimes, the business owner doesn't want to fill out the questionnaire, which means the dots are not connected. Big things can be missed, which can lead to issues after filing. Transparency between both parties is extremely important.Listen in to learn more!03:21 Gap in Small Business Tax Planning 05:19 Trusted Advisor Model vs. Traditional Accounting 06:08 Proactive Tax Planning in Practice07:34 Monthly Client Check-ins and Accountability08:16 Common Mistakes by Law Firm Owners 09:36 Avoiding Numbers and Year-Round Tax Season 11:27 Regular Tax Planning Activities12:23 Understanding and Tracking Tax Liability Tune in to today's episode and checkout the full show notes here. Connect with Adam and Jackie:Website FacebookLinkedin Instagram Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn
What does it take to reinvent a legacy category for the modern consumer? In this episode, Mike Lombardo, the co-founder of better-for-you iced tea brand Halfday, shares the journey of transforming a college side hustle into a fast-growing challenger brand. Fueled by a mission to improve gut health without sacrificing flavor, Mike and his co-founder set out to reimagine iced tea for today's health-conscious consumer. Mike opens up about the brand's early missteps, and why putting flavor first became a non-negotiable product principle. He also shares how Halfday secured coveted shelf space at Whole Foods, partnered with one of New York City's most influential distributors, and how a last-minute decision to attend BevNET Live led to a major investment that helped propel the business forward. Show notes: 0:25: Interview: Mike Lombardo, Co-Founder, Halfday – Mike explains the origins of the name “Halfday,” how he and his co-founder initially bootstrapped their way into Whole Foods stores and what they learned from in-store demos. He talks about why the original concept wasn't scalable and how the pandemic became a turning point in which they leaned more heavily into the products' functional benefits, low sugar content and flavor, focusing their message on “iced tea for the modern consumer.” Mike emphasizes the importance of patience and iteration, and building the right team with experienced operators. He reflects on the ups and downs of entrepreneurship, including doubts about scalability, the challenges of fundraising, and the importance of trusting the process. Brands in this episode: Halfday, Three Wishes, Snapple, Olipop, Liquid Death, Bai, C4 Energy
Have you ever wanted to blend your astrological blueprint to find your ideal branding for your business and your best places for your career? Get ready to meet one of my first students, now astrocartographer and locational astrology specialist Amanda Voss, behind the brand Map Your Magic and MoodAltar.com Amanda is on Team HW as the community coordinator and assistant teacher in Helena's Locational Astrology Certification program. In this lively chat, we talk not only about using astrology for success in your branding and business, but we also talk about Amanda's journey living on different planetary lines and becoming an astrocartographer. In this episode we chat... How to blend business, branding and astrocartography for more success Amanda's astrocartography stories, unlocking new storylines and what happens when you leave a more challenging place Challenging Paran line combos Making money using the energy in your birth chart How to get more astrology clients when starting your business Picking your brand colors using astrology for success Untapped way to bring the energy from other power places on your map to you, wherever you are! MEET AMANDA Astro-obsessed since 2021, Amanda spent decades looking for clarity, inspiration, their raison d'etre and finally found it - in every single one of Helena's Relocation Astrology programs. A professionally certified reader since 2024, they know first hand it's never too late to align with your cosmic calling. Known for sparking lively conversations in Helena's online communities, Amanda is your go-to for decoding your ACG lines, demystifying planetary energy, and fielding just about every astrocartography question imaginable. Amanda loves helping rising astrology students combine location magic and personal power to grow confident, creative, and cosmic businesses - no matter where they are in the world. Amanda's Substack HERE Amanda's website HERE
What if the only thing standing between your business and rapid growth is the story you're telling—or not telling—about yourself? In this episode of Life After Corporate, Deb Boulanger sits down with Mariana Henninger, Emmy award-winning filmmaker and emotion-led marketing expert, to reveal how women entrepreneurs can leverage emotion-led marketing and brand storytelling to create a magnetic personal branding presence. Whether you're overwhelmed by social media marketing or wondering how to harness video marketing to build trust in a crowded market, this conversation unpacks actionable trust-building strategies that help entrepreneurs become instantly recognizable and unforgettable. Are you ready to transform your entrepreneur visibility and turn cold audiences into loyal clients with just one powerful story? Go to LifeAfterCorporate.com/podcast for the full notes. Connect with Deb Boulanger To Watch the Show, click HERE For Full Notes, Go to LifeAfterCorporate.com/podcast Connect with Deb on LinkedIn and Instagram, Read More about Life After Corporate HERE Connect with Mariana Henninger Website: http://brandmagnetic.com Instagram: http://instagram.com/brandmagnetic LinkedIn: Mariana Henninger | LinkedIn More Episodes To Enjoy! Go to: LifeAfterCorporate.com/podcast 228. How to Scale to 7 Figures Without Burnout: A 90-Day Path with Sailynn Doyle 227. How Heidi Solomon-Orlick Built GirlzWhoSell and Redefined Success After 60 226. How Cinthia Pacheco Built a SEO-Driven Digital Marketing Agency Tweetable Quotes from Mariana Henninger: “They should feel like you care about them individually as people and you care more than growing your business.” “Your story is not about you at this moment. You have all of the rest of your marketing to tell, all of your other anecdotes and stories.” SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com
Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: ShipStation, DraftKings, Bluechew & CashApp • Upgrade to ShipStation today to get a sixty-day free trial at https://www.shipstation.com/badfriends. • DraftKings: Download the DraftKings Sportsbook app NOW* and use code BADFRIENDS. • Try your first month of BlueChew FREE when you use promo code BADFRIENDS -- just pay $5 shipping. • Download Cash App* Today: https://capl.onelink.me/vFut/hhm54e0a #CashAppPod Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7equis Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ *Gambling problem? Call one eight hundred Gambler. In New York, call 8778HOPENY or text HOPENY (four six seven three six nine). In Connecticut, Help is available for problem gambling. Call eight eight eight seven eight nine seven seven seven seven or visit ccpg dot org. Please play responsibly. On behalf of Boot Hill Casino & Resort (Kansas).Fees may apply in IL. Twenty-one plus age and eligibility varies by jurisdiction. Void in Ontario. Bonus bets expire seven days after issuance. See sportsbook dot draftkings dot com slash promos. NFL Sunday Ticket offer for new subscribers only and auto-renews until cancelled. Digital games and commercial use excluded. Restrictions apply. Additional NFL Sunday Ticket terms at https://youtube.com/go/nflsundayticket/terms. Limited time offer. **As a Cash App partner, I may earn a commission when you sign up for a Cash App account. Cash App is a financial services platform, not a bank. Banking services provided by Cash App's bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. Visit cash.app/legal/podcast for full disclosures. Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Mikelle takes us behind the scenes of a full brand transformation, sharing her process of reimagining a driving school and its companion app. Nick jumps in along the way as they discuss the balance between creativity and practicality, the challenges of working with real client needs, and the surprising role of authenticity in building something that lasts. You will also hear about the quirks of brainstorming, the impact of AI on the creative process, and even the science of a perfect coffee nap.Whether you are a designer looking to sharpen your process, a business owner thinking about your own rebrand, or simply curious about how an idea turns into a living brand, this episode gives you a front row seat to the real conversations and creative decisions that shape meaningful work.For more information on Wix Studio, go to:https://www.wixstudio.com
Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world. Learn more about your ad choices. Visit megaphone.fm/adchoices
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