Podcasts about Branding

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    Best podcasts about Branding

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    Latest podcast episodes about Branding

    Another Woodshop Podcast
    Episode 313: Pete Quits! ....This is not a drill.

    Another Woodshop Podcast

    Play Episode Listen Later Aug 30, 2026 95:30


    Epiosde 313:Sponsor -WTB WoodworkingCheck out WTBwoodworking.com for all your woodworking needs! In store specials, Giveaways, custom wood milling, and more!Huntingdon Valley PA Store now open!Enter the giveaway by going to:https://www.wtbwoodworking.com/giveaway 00:00 Introduction to IWF Atlanta and Tool Innovations15:32 Peter's Departure Announcement22:39 Discussion on New Tool Technologies25:56 Wrap-Up and Future of the Podcast26:06 The SawStop Debate27:19 Router Table Safety Innovations28:49 Branding and Rebranding in Tool Companies29:59 The Future of Shaper and Festool Collaboration32:19 CNC Technology and Auto Tool Changers42:23 Speculations on New Product Launches43:46 Personal Projects and Backyard Adventures46:35 The Cost of Yard Work48:55 Home Maintenance and DIY Projects49:37 Celebrating Achievements52:00 Crafting and Personal Projects55:03 Quitting and Moving On56:53 Gardening and New Opportunities59:26 Laser Troubles and Brand Relationships01:02:46 3D Printing and Shop Organization01:04:54 Balancing Work and Personal Life01:09:37 Sales Success and Inventory Management01:15:41 Navigating Life's Challenges in Today's Economy01:18:23 Tools and Techniques for Efficient Woodworking01:21:08 Content Creation and Collaboration in the Maker Community01:24:17 Farewell and Reflections on a Journey01:29:18 Looking Ahead: Future Plans and EventsSupport us here:Podcast:https://www.instagram.com/anotherwoodshoppodcast/https://www.youtube.com/anotherwoodshoppodcast https://www.etsy.com/shop/awpstore Pete:https://www.instagram.com/ptreesworkshop/ https://www.youtube.com/ptreesworkshophttps://www.etsy.com/shop/pTreesWorkShop Dan:https://www.instagram.com/danieldunlap.woodworks/ https://www.youtube.com/danieldunlap  https://www.etsy.com/shop/ddwwstore Braden:https://www.instagram.com/littlebugwoodworking/ https://www.youtube.com/@littlebugwoodworking https://littlebugwoodworking.com/Support the show

    The Maximum Lawyer Podcast
    What Law Firm Owners Can Learn From Alex Hormozi

    The Maximum Lawyer Podcast

    Play Episode Listen Later Aug 29, 2026 29:04


    Watch the YouTube version of this episode HEREIn this episode of the Maximum Lawyer Podcast, Tyson Mutrux catches up with Christopher Nicolaysen of Springs Law Group to talk about scaling, marketing, hiring, and what changes as a law firm grows.Chris shares how his firm cut roughly $40,000 per month in advertising while continuing to increase new clients, why they are bringing SEO in-house, and how better intake training has improved conversion. Tyson and Chris also discuss the challenge of hiring higher-level people as a firm grows, lessons from the Hormozi event, deposition strategy, active listening, and the value of knowing when you already have the information you need.They also get into Springs Law Group's upcoming rebrand, website rebuild, office expansion, and the importance of creating systems that allow the firm to keep moving without everything depending on the owner.Listen in for a practical conversation about building a stronger team, spending smarter on marketing, and scaling a law firm with more intention.What You'll LearnWhy Chris decided to bring SEO in-house.How Springs Law Group reduced ad spend while increasing new clients.Why the $3M to $10M growth stage often becomes a people problem.How better intake training can improve conversion.Why active listening matters in depositions, trials, and leadership.How Chris is approaching the firm's rebrand, website, and expansion.Timestamps00:00 — Scaling Springs Law Group and bringing SEO in-house04:48 — The people problem that comes with firm growth07:10 — Lessons from the Hormozi event and MaxLawCon13:47 — Trial training, depositions, and active listening21:29 — Marketing, intake, rebranding, and expansion27:15 — Creating downtime and building consistency

    Cultivating H.E.R. Space: Uplifting Conversations for the Black Woman
    The Accountability We Avoid How Owning Your Part Can Set You Free | MINISODE

    Cultivating H.E.R. Space: Uplifting Conversations for the Black Woman

    Play Episode Listen Later Aug 28, 2026 22:11 Transcription Available


    Lady! Take a deep breath because this week Terri and Dr. Dom are about to bring it to you. A major part of growing and expanding is being present enough to be aware and accountable for your ish. That’s right, you can only go as deep with someone as you’ve gone with yourself. That means, are you having honest conversations with yourself that allow you to identify and address the areas where it’s you (not them) that needs to be accountable? Accountability is not easy to master but once you do, you’ll see real tangible results in the quality of your relationships. Dr. Dom and Terri give you a taste of what a healthy accountability practice looks like with actionable steps you can use in today’s mini episode. Today’s sponsor is VB Health, known for science-backed, third-party tested supplements made in the USA. Try Soaking Wet, which supports vaginal health and balance. Many people report noticing benefits within 1–2 weeks of daily use. Visit this link and use code HerSpace for 10% off: https://bit.ly/VBhealthherspace Goal Mapping Starter Guide Cultivating H.E.R. Space Sanctuary Resources: Dr. Dom’s Therapy Practice Get That Pitch Workshop: Turn your story and expertise into speaking gigs, media features, and collaborations, without a publicist. Visit GetThatPitch.com and Use code HERSPACE for a special listener discount. Branding with Terri Melanin and Mental Health Therapy for Black Girls Psychology Today Therapy for QPOC Therapy Fund Foundation Where to find us: Twitter: @HERspacepodcast Instagram: @herspacepodcast Facebook: @herspacepodcast Website: cultivatingherspace.comSee omnystudio.com/listener for privacy information.

    Agent of Wealth
    Branding That Drives Growth With Michael Maloney, Brand Force 5

    Agent of Wealth

    Play Episode Listen Later Aug 28, 2026 24:38


    In this episode of The Agent of Wealth Podcast, host Marc Bautis is joined by Michael Maloney, is joined by Michael Maloney, Founder and Chief Creative of Brand Force 5, to explore why branding is about much more than a logo — and how the details many business owners overlook can shape customer trust, perception and ultimately, growth.From the quality of a postcard to the appearance of a service vehicle, every interaction can either strengthen or weaken a brand. Marc and Michael discuss how businesses can create a consistent identity, avoid costly branding mistakes and think of branding as an investment rather than simply another expense.In this episode, you will learn:Why a logo is something people see, but a brand is something people feel and experience.The five principles behind the FORCE framework — Focused, Ownable, Relevant, Continuous and Evocative — and how they can guide every aspect of a brand.Why inconsistent messaging, visuals and customer experiences can quietly erode trust and credibility.How to think about the hidden cost of bad branding — including the customers and opportunities you may never realize you're losing.What new business owners should define and invest in before spending money on marketing materials and campaigns.Why AI can be a valuable branding tool, but may still struggle to replace human judgment, emotion and creative insight.And more!Tune in for a conversation about the small details that influence how customers perceive your business and why building a strong brand starts long before you choose a logo.Resources:Episode Transcript & Blog | brandforce5.com: (862) 212-3720 | Brand Force 5 on Facebook | Brand Force 5 on LinkedIn | Bautis Financial: 8 Hillside Ave, Suite LL1 Montclair, New Jersey 07042 (862) 205-5000 | Schedule an Introductory Call

    The Efficient Advisor: Tactical Business Advice for Financial Planners
    399: The One Simple Skill Blocking Your Next Level Up

    The Efficient Advisor: Tactical Business Advice for Financial Planners

    Play Episode Listen Later Aug 28, 2026 21:16


    There's one CEO skill that may be quietly capping your success—and it has nothing to do with how smart you are, how many credentials you have, or how good you are at financial planning. It's your ability to make decisions quickly. In this episode, we're talking about why advisors tend to overthink business decisions, how that slows your growth, and the simple framework I use to help advisors make decisions faster without being reckless.  In this episode you will learn:Why your financial advisor mindset might actually be slowing you down as a CEO.How faster decision-making creates momentum, better judgment, and more confidence over time.The Two-Question Rule for knowing when to make a decision quickly and when to slow down.How to use the 80% Rule to stop waiting for perfect information and finally make the call.You don't need to make perfect decisions—you need a framework that helps you make more good decisions, learn quickly, and keep moving. I'll also give you a simple seven-day decision sprint to help you put this into practice and start building your decision-making muscle immediately. Register for The Efficient Advisor x Quin: Workflow Show and Tell HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE!   Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

    Power Prosperity Podcast with Randy Gage
    The Brand Shift: From Getting Noticed to Getting Hired

    Power Prosperity Podcast with Randy Gage

    Play Episode Listen Later Aug 27, 2026 54:08


    ► Want to work with Randy directly: https://randygage.com/breakthroughu/ ► Prefer audio? Get the podcast https://randygage.com/podcast Getting noticed isn't enough anymore. Visibility used to be the whole game. Now there are a thousand people in your category producing content, and the ones getting booked aren't the loudest — they're the ones clients, media, and AI recognize as the expert.That's a positioning problem, not a marketing problem. And most people never solve it because they're busy optimizing tactics instead of building the asset underneath them: a brand story that makes the choice obvious.In this episode, you'll see the live presentation Randy presented for the National Speakers Association — an interactive workshop on how to build a brand that helps you stand out, get discovered, and get booked at higher fees.In this session you'll learn how to:- Craft a brand story that separates you from everyone selling the same thing- Increase your discoverability with both humans and AI search- Align your message, media, and market so opportunities come to you- Position yourself to command higher fees without apologizing for themThings that Randy mentioned in this video:Blog 1 - https://randygage.com/stop-branding-like-youre-in-the-witness-protection-program/Blog 1 - https://randygage.com/why-no-one-crosses-the-street-for-you/Demo Video ► https://youtu.be/rRs6GiWWot0How to Build a Personal Brand People Can't Ignore ► https://youtu.be/0BWj4PLUeykThe Last Level of Branding ► https://youtu.be/tByHetPUOFI Who is This Guy?Randy isn't some influencer who listened to a couple podcasts and started posting hot takes. He's the streetwise founder of Prosperity Factory, Inc., who has been building and scaling businesses for more than 40 years. Randy has authored 16 bestselling books, translated into 25+languages, including his latest—Wealth Without Apology—and spoken to more than 2 million people across 50 countries. He's been inducted into both the Speaker Hall of Fame and Direct Selling Hall of Fame.But none of that is why people follow him. They follow him because he calls BS…and says what most people are too afraid to admit. When he's not rocking the stage or building his next project, you'll probably find him coaching a softball team somewhere.Connect with Randy:Instagram: randy_gage Twitter: randy_gage Facebook: randygage

    The Steve Harvey Morning Show
    Brand Building: Raoul - “You either get branded or you get labeled”—so take control of your narrative."

    The Steve Harvey Morning Show

    Play Episode Listen Later Aug 26, 2026 28:41 Transcription Available


    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Raoul Davis. CEO branding expert and partner at Ascendant Group Branding:

    Strawberry Letter
    Brand Building: Raoul - “You either get branded or you get labeled”—so take control of your narrative."

    Strawberry Letter

    Play Episode Listen Later Aug 26, 2026 28:41 Transcription Available


    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Raoul Davis. CEO branding expert and partner at Ascendant Group Branding:

    The CMO Podcast
    Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and Bayer

    The CMO Podcast

    Play Episode Listen Later Aug 26, 2026 31:38


    As people take greater ownership of their health, the role of brands is changing.Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this conversation explores how marketing can help people live healthier, longer, and more fulfilling lives.Jim is joined by:Yvonne Bryant, Hemoglobinopathies Commercialization Head at Novo Nordisk, whose career has spanned clinical research, drug development, commercialization, and consumer marketing. Today, she leads commercialization efforts for rare blood disorders, helping translate breakthrough scientific innovation into meaningful patient impact.Lauren Gellman, Senior Director and Head of Marketing for Health and Home at Google. Lauren oversees marketing across Google's health ecosystem, including Fitbit, Nest, and Google Health, where she's helping shape the future of AI-powered health experiences and personalized wellness.Samantha Avivi, Global Chief Marketing Officer for Consumer Health at Bayer. A longtime marketing leader whose career includes roles at Procter & Gamble, Kimberly-Clark, Walmart, and more, Samantha now leads global marketing and innovation across Bayer's portfolio of trusted consumer health brands.Drawing on Havas' Science of Desire research, the conversation explores how healthcare marketers are building trust in the age of AI, making complex science more accessible, and helping people navigate an increasingly personalized health journey. Ultimately, it arrives at a simple but powerful idea: the future of healthcare marketing isn't simply about helping people live longer. It's about helping people live better.—This week's episode is brought to you by Havas and Infillion.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8ANA Masters of Marketing | October 19–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SharkPreneur
    Episode 1314: The Six Words That Build a Brand with Bill Schley

    SharkPreneur

    Play Episode Listen Later Aug 26, 2026 23:17


    The right six words can do more for your brand than 60,000 forgettable words. In this episode of Sharkpreneur, Kevin Harrington and Seth Greene interview Bill Schley, CEO and Founder of The Brand Titans USP Master Programs, who explains how microscripts help businesses communicate their unique value in a sentence or fewer. Drawing on lessons from the legendary advertising agency Ted Bates, Bill shares the five rules for an effective unique selling proposition and how to turn that positioning into a memorable problem-solution story. He also reveals why the most powerful brand messages are concise, believable, repeatable, and clearly differentiated from the competition. Key Takeaways:→ An effective brand must clearly communicate what the business does that no one else can. → Branding has little value if it fails to meaningfully differentiate a company from its competitors. → The differentiating benefit must be important to the customer and relevant to a real need. → Microscripts are short, memorable phrases that are easy to understand, remember, and repeat.→ A strong brand story should clearly present a problem, introduce the solution, and explain how the world changes as a result. Bill Schley is an award-winning branding expert, New York Times bestselling author, and lifelong entrepreneur. He is the originator of the Micro-Script concept in brand communications and is credited by celebrated marketers as the #1 USP expert in the world. His USP-centered brands have generated over $1.5 billion in documented new-business valuation and brand equity across companies ranging from global giants to acquired startups. Bill began his career as a writer at the legendary Ted Bates Advertising Agency, the original Mad Men agency in New York, where he won a National Effie Award for sales-effective advertising. His highly acclaimed books on branding and marketing are taught by experts worldwide. In addition to his latest book, The Micro-Script Rules: How to Tell Your Story and Differentiate Your Brand in a Sentence or Less, he is the author of The UnStoppables, a New York Times bestseller; Why Johnny Can't Brand, which won Strategy+Business Magazine's Top 5 Marketing Books of the Year award; and The Power of 10, an Amazon bestseller. Connect With BillWebsite: https://brandtitans.com/LinkedIn: https://www.linkedin.com/in/billschley/

    Le Gratin par Pauline Laigneau
    Comment créer une marque cohérente et mémorable ? #Leçon256

    Le Gratin par Pauline Laigneau

    Play Episode Listen Later Aug 26, 2026 26:11


    Comment faire d'une marque de bijouterie fantaisie un univers qui touche vraiment ? C'est le pari de Victoire, fondatrice de MEORA Paris : sortir du simple accessoire pour faire de chaque pièce un objet précieux, porteur de sens, de durabilité et d'émotion.Comment transmettre tout cela sur Instagram, sans écrire ses valeurs noir sur blanc ? Et comment rester cohérente pour bâtir une marque qui ressemble à celle qui la porte ?J'avais très envie de repartager cet échange avec vous car c'est une vraie masterclass sur la marque. On parle de plateforme de marque, de persona, de marketing émotionnel et de ce qu'on n'apprend pas en école de commerce.Une conversation pour construire une marque qui touche et qui dure.Bonne écoute ✨CHAPITRAGE 00:00 Introduction01:55 Victoire et le pari de MEORA04:12 De l'accessoire à l'objet précieux07:02 Communiquer ses valeurs sans les écrire10:03 La cohérence, clé d'une marque forte15:19 Raconter un style de vie, pas que le produit17:53 Choisir sa cliente idéale22:33 Ce qu'on n'apprend pas en école de commerce Notes et références de l'épisode Pour retrouver Victoire Reyboubet et sa marque MEORA Paris : Sur son siteSur InstagramSur FacebookPour retrouver les formations Demian : La formation plateforme de marque : “Avoir une communication puissante”La formation persona : “Trouver efficacement ses clients”Pour retrouver Demian sur les réseaux :Sur InstagramSur LinkedInHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

    Best of The Steve Harvey Morning Show
    Brand Building: Raoul - “You either get branded or you get labeled”—so take control of your narrative."

    Best of The Steve Harvey Morning Show

    Play Episode Listen Later Aug 26, 2026 28:41 Transcription Available


    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Raoul Davis. CEO branding expert and partner at Ascendant Group Branding:

    ITSEMILY
    Stop Catfishing Your Followers With Your Personal Brand

    ITSEMILY

    Play Episode Listen Later Aug 26, 2026 56:40


    You could be ruining your personal brand without even realizing it. AI can change how you look. Your voice can be replicated. And your captions can sound nothing like you.  And the scary part? You can get so used to seeing the polished version of yourself online that you don't even notice when your brand starts drifting away from who you actually are. In this episode, Emily gets real about what AI, filters, and the pressure to look perfect are doing to personal branding. She calls it “catfish branding”. Because when your online brand doesn't match the person people meet in real life, you create an integrity gap. And that gap can cost you the one thing every personal brand actually needs: trust. Emily talks about what it looks like to build your brand from identity instead of performance, starting with who God created you to be before worrying about how you want to be seen. She also breaks down how easy it is to let trends and algorithms shape your brand until you barely recognize it yourself. Through the Recognition Test and Four Practical Moves, Emily shows you how to bring more of your story and personality back into the way you show up online. Because your personal brand doesn't need to be perfect, it just needs to be you! What You'll Learn: How AI can make your personal brand more polished, but less trustworthy The simple test that reveals whether your brand is authentic or a “catfish” Why an integrity gap can be a spiritual issue before it becomes a branding problem Four moves to make your brand more human, recognizable, and magnetic What it means to build a brand that reflects who God created you to be  Timestamps: (01:30) - Is AI Turning Your Brand into A Catfish? (10:06) - Why Personal Branding Is Becoming More Important in the Trust Economy (13:08) - What Makes People Actually Connect with a Personal Brand? (16:16) - The Recognition Test (24:00) - The Integrity Gap No One Is Talking About (27:05) - Who Are You Building Your Brand For? (30:20) - The 4 Moves That Will Make Your Brand More Magnetic (39:02) - PIS: Passion, Interests, Skills (44:43) - Branding the Build (48:49) - What Your Catfish Brand Could Be Costing You (54:16) - Why Being Different Is Your Biggest Advantage Are You Seen as a True Crowned Authority™ With Your Personal Brand? Take the Crowned Authority™Assessment | https://www.fordivine.com/assessment/  More from Emily & FORDIVINE: Website |  https://meetemilyford.com   Instagram | https://www.instagram.com/itsemily         Facebook | https://www.facebook.com/itsemilymethod    YouTube | https://www.youtube.com/c/ITSEMILYFORD  Called & Crowned Podcast | https://www.instagram.com/calledandcrowned/  FORDIVINE | https://www.fordivine.com/discover

    Destination On The Left
    491. Shaping the Future of Place Branding, with Chris Fair

    Destination On The Left

    Play Episode Listen Later Aug 26, 2026 32:08


    On this episode of Destination on the Left, I talk with Chris Fair, President and CEO of Resonance. Drawing on his background in journalism, destination marketing, and futures studies, Chris shares how destinations can use data-driven insights to better understand their strengths, identify opportunities, and build authentic brands that stand out in an increasingly competitive marketplace. We discuss the relationship between destination development and marketing, why collaboration across organizations is essential, and how communities can align around a shared narrative that supports tourism, economic development, and long-term prosperity. What You Will Learn in This Episode: How destinations can evaluate the gap between performance and public perception Why authentic, focused place branding is more effective than trying to appeal to everyone What Resonance's Best Cities rankings reveal about livability, lovability, and prosperity How performance, perception, and community aspiration work together to shape destination strategy Why destination marketing organizations and economic development organizations should collaborate more closely How creating a shared narrative helps communities strengthen their reputation and attract visitors, talent, and investment What practical steps destination leaders can take to prioritize resources and build long-term competitive advantage Beyond "Beige": Finding an Authentic Destination Narrative Chris explains that one of the greatest challenges destinations face isn't overcoming negative perceptions—it's overcoming a lack of perception altogether. Many communities have exceptional experiences to offer but struggle to communicate what makes them distinct. Instead of trying to promote every possible attraction, successful destinations identify the unique story that reflects both who they are and what audiences value most.  He shares how Resonance helps destinations diagnose where they stand by comparing performance with perception. When communities understand whether they need stronger destination development, better branding, or a combination of both, they can focus their resources more strategically. Rather than trying to be everything to everyone, Chris encourages destination leaders to identify what belongs in their "storefront window"—the defining experience or story that invites people to discover everything else the destination has to offer.  Using Data to Guide Smarter Destination Strategy Chris discusses the framework behind Resonance's America's Best Cities rankings, which evaluate destinations through three interconnected lenses: livability, lovability, and prosperity. These rankings measure everything from parks, restaurants, shopping, and cultural attractions to economic opportunity, infrastructure, education, and quality of life, providing communities with a clearer understanding of how they perform compared to their peers.  Beyond performance data, Chris emphasizes the importance of combining research on public perception with the aspirations of local residents and businesses. By studying performance, perception, and aspiration together, destinations can uncover opportunities that traditional research alone may overlook. Throughout the conversation, he shares how this evidence-based approach helps communities prioritize investments, refine their positioning, and make informed decisions that support both residents and visitors.  Building a Shared Narrative Through Collaboration One of the most important themes throughout our conversation is the role collaboration plays in creating a successful destination brand. Chris shares examples of communities where tourism organizations, economic development agencies, civic leaders, and other stakeholders have worked together to build a shared narrative that aligns how the destination is presented to visitors, investors, businesses, and residents alike.  He also notes that creating the narrative is only the beginning. The greater challenge is sustaining it through ongoing education, leadership, and cross-sector collaboration. As organizations evolve and leadership changes, maintaining alignment requires continual investment and commitment. Chris leaves listeners with a compelling perspective: destination marketing organizations should think more like economic development organizations, while economic development organizations should become stronger storytellers. By breaking down organizational silos and working toward shared goals, communities can strengthen their reputation, attract investment, and create lasting benefits for everyone.  Resources: Website: resonanceco.com Best Cities Reports: resonanceco.com/reports LinkedIn: https://www.linkedin.com/in/chrisfairresonance/

    Future Commerce  - A Retail Strategy Podcast
    2026 Signals We're Tracking: Commerce Evolves (Again), the Monoculture is Back, and Celebrity Prevails?

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Aug 26, 2026 27:51


    Phillip sits solo to unpack conflicting economic signals: Shopify's monster quarter against a Census report showing eCommerce eating share while retail overall slows. What does this mean for brick-and-mortar? Although stores still make up most retail sales, their mission and value have shifted. The good has become secondary to the experience of acquiring it. Plus, he breaks down why the monoculture returned in a summer of shared events, and what's on the FC docket through November 3rd. The Monoculture Isn't Dead, It's On Substack Key takeaways: Commerce is growing (online sales grew at nearly twice retail's pace in 2025), but it's growing by disappearing into everything else. The product itself is secondary to the experience of purchasing it. The monoculture isn't dead; it's been revived by sport, tours, and global events. "There is a monoculture now of people writing about the summer of the monoculture on their Substack." "You're not just communicating your vision anymore to the human capital within your business; you now have to communicate vision to machines and put it into machine language. Because increasingly, we are automating more and more of our vision, and it's going on autopilot." In-Show Mentions: See our Celebrity Brands Hub before the Signal Report launches Spotify Summer Trends Report Get your early bird ticket for VISIONS Summit: NYC Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    We Don't PLAY
    Flodesk Studio & Email Copywriting: Email Marketing Strategies (Serious Conversations)

    We Don't PLAY

    Play Episode Listen Later Aug 26, 2026 86:57


    This "Flodesk Studio & Email Copywriting: Email Marketing Strategies (Serious Conversations)" episode delivers a masterclass in email marketing strategy, copywriting best practices, and leveraging AI-powered tools like Flodesk Studio for audience growth and engagement.Favour Obasi-ike, MBA, MS tells listeners to learn critical details such as: Effective subject lines, preview text, and body structureThe impact of timing on open ratesSegmentation, cleaning, and list healthPersonalization and branding through design and font choicesHow to use Flodesk Studio to streamline campaign creation with AISpecial attention is paid to A/B testing, the difference between click and click-through rates, and practical features like polls and analytics for persistent improvement.Who is This For?This episode is for entrepreneurs, marketers, real estate professionals, coaches, consultants, and anyone seeking actionable advice on email marketing, copywriting, AI-powered content creation, and using Flodesk Studio. The content is tailored for those wanting to grow their business, improve engagement, and optimize digital communications.Key Moments & TimestampsIntro & Topic Breakdown — 00:00:03Why Email Marketing Still Matters — 00:02:18Email Copywriting Tips (PS, emojis, numbers, preview text) — 00:04:07Intro to Flodesk Studio & AI Features — 00:07:12Real estate applications & audience segmentation — 00:08:43Email List Cleaning, Segmentation, and Engagement — 00:38:40Choosing the Best Time to Send Emails — 00:51:075 Essential Elements of Email Copy — 01:01:44Email Design, Fonts, and Branding Insights — 01:17:24Testing & Optimization Emphasis — 01:24:13Actionable Takeaways from Guests — 01:22:26FAQs1. Who benefits most from using Flodesk Studio?Anyone who wants a seamless, AI-assisted way to design and send beautiful, brand-consistent emails, especially business owners, marketers, and real estate professionals.2. How do you improve open and click-through rates?Use strong subject lines (with emojis, odd numbers, brackets), compelling preview text, personalization, and clear CTAs. Incorporate A/B testing for continual improvement.3. What is the best time to send email campaigns?It varies. Analyze your own audience data (via tools like Flodesk reporting) to find your optimal window: weekday mornings often outperform, but testing is essential 00:53:19.4. Why is list cleaning important?Regularly removing unengaged contacts preserves deliverability, yields accurate analytics, and improves campaign performance 00:38:40.5. How can you personalize emails effectively?Use segmentation, address recipients by name, and tailor content/offers by user behavior and preferences 01:04:00.6. What are key elements of a high-performing email?Subject line, preview text, concise and well-formatted body, clear call to action, optimized images—each tested before broad send-off 01:01:44.Action Steps for youPromote the episode using engaging snippets and “clips” across LinkedIn, TikTok, and Instagram for wider reach 00:23:00.Share Flodesk Studio link and personal testimonials; encourage audience to experiment with AI-powered email design 00:07:12.Encourage listeners to A/B test subject lines and preview text for their own audiences.Build and nurture a peer community for ongoing discussions on marketing, copywriting, and tech tools 00:58:37.Offer private consulting or group workshops on best practices in email marketing, segmentation, branding, and testing.Continue to spotlight client and listener wins secured through these tactics for future episodes and social proof.Gather feedback/analytics from podcast listeners on their favorite actionable tip, using surveys or Flodesk polls.Remain updated with new Flodesk and Clubhouse features, suggesting product improvements where valuable (as discussed re: heat maps 00:48:19).For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.Ready to Rank? Book Your SEO & Web Dev Services Today

    TubeTalk: Your YouTube How-To Guide
    How New Channels Get Views Fast With Strong Branding

    TubeTalk: Your YouTube How-To Guide

    Play Episode Listen Later Aug 26, 2026 39:17 Transcription Available


    Send us Fan MailGet vidIQ Boost for an exclusive price! https://vidiq.com/podcastWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video: https://youtu.be/_kUOrWhNynwStop hunting for the “perfect niche.” The real advantage on YouTube is a brand people can recognize and competitors can't clone.We sit down with Nate Curtis, founder of  a YouTube agency driving over 100 million long form views per year, to unpack what actually makes new and small channels get traction in 2026. We talk about why niche selection is overrated compared to expertise and distinctive positioning, and how tiny brand choices like colors, fonts, wardrobe, set design, and even body language quietly shape trust and clicks. If your channel feels like a template, Nate explains how to turn it into a signature.Then we get tactical: consistent posting as the compounding growth engine, why YouTube videos can “wake up” days later, and how the platform decides who to recommend your content to using your title, description, and transcript. Nate shares a simple research method using burner accounts to surface viral formats, plus practical rules for titles and packaging so viewers don't scroll past. We also break down a clean hook formula that confirms the click, adds social proof, and sets a clear promise to boost retention.Finally, we go beyond ad revenue with real monetization paths: YouTube Partner Program basics, sponsorship types, rough CPM baselines, and how creators can realistically work toward $50k a year by combining volume with repeatable systems and smart deal making. Subscribe, share this with a creator friend, and leave a review with the one brand choice you're going to change first.

    The Maximum Lawyer Podcast
    Breaking the Rules of Traditional Law Firm Growth

    The Maximum Lawyer Podcast

    Play Episode Listen Later Aug 25, 2026 68:02


    What if the best way to build a successful law firm is to stop doing things the way law firms have always done them?In this episode of the Maximum Lawyer Podcast, Tyson Mutrux is joined by Jonathan Merel, founder of Merel Family Law, for a wide-ranging conversation about technology, culture, leadership, and what it actually takes to grow a law firm.Jonathan shares how he has built a 20+ lawyer family law firm by questioning some of the legal industry's oldest assumptions. Tyson and Jonathan discuss the opportunities and ethical concerns surrounding AI, why law school still leaves lawyers unprepared for the business of law, and why grades and credentials do not necessarily predict who will become a great lawyer.They also dig into Jonathan's approach to building a firm people actually want to work for. From creating a modern office environment and investing in personal brands to hiring an in-house divorce coach, developing future leaders, and giving employees room to grow, Jonathan has intentionally built around the people inside the firm.The goal isn't simply to grow a bigger law firm. It's to build a firm where great people can build great careers, clients receive a better experience, and the business can continue growing without losing the human element that made it successful in the first place.What You'll LearnHow Jonathan is using AI without losing the human side of practicing law.Why law school may not prepare lawyers for the business of running a firm.Why personality, emotional intelligence, and business development can matter more than grades.How Jonathan built a stronger culture by doing things differently from the firm he left.Why investing in your people can become one of the biggest drivers of law firm growth.Timestamps00:00 — Using AI without losing the human side of law08:46 — Why law school needs to teach the business of law13:20 — What actually makes a great lawyer29:24 — The bulldog vs. the fox in family law33:02 — Leaving a firm to build something better39:22 — Building a people-first law firm culture42:44 — Why Jonathan hired an in-house divorce coach63:22 — What still drives Jonathan after 17 years in businessConnect with JonathanLinkedIn Website

    The Podcast Profits Unleashed Podcast
    Branding Beyond the Logo: How to Build a Brand People Remember and Trust

    The Podcast Profits Unleashed Podcast

    Play Episode Listen Later Aug 25, 2026 33:48


    Special Guest: T. Christian Helms, Founder & Creative Director of Helms Workshop Welcome to Podcast Profits Unleashed, the show that helps coaches, consultants, founders, and experts build authority, create meaningful connections, and grow businesses people genuinely trust. I'm your host, Karen Roberts, and in this episode I'm joined by T. Christian Helms, founder and creative director of Helms Workshop, an award-winning branding agency. Christian has spent more than 15 years helping businesses uncover their voice, shape their story, and create stronger relationships with the people they serve. But this conversation goes much deeper than logos, colours, and websites. After an undiagnosed illness forced Christian to step away from his business and rebuild his life, he discovered that many of the principles he used to build brands—purpose, clarity, storytelling, authenticity, and knowing your audience—could also help him rebuild personally.

    TIQUE Talks
    246. What Shifted When I Went All In on Luxury Branding with Vanessa Kromer

    TIQUE Talks

    Play Episode Listen Later Aug 25, 2026 32:48


    Thanks to Our Tique Talks Sponsors:Travel Collection - Connect and learn more about TC's DMCsSmeuse Studio - Strategic branding and website design for travel advisorsWhat changes when you stop trying to appeal to everyone and start building a brand designed to attract the clients you actually want? Vanessa Cromer had already spent years building a successful travel business when she decided to go all in on luxury branding. She elevated her imagery, tightened her messaging, and became much more intentional about what she was putting in front of potential clients. And people started paying attention. Suddenly, luxury clients were reaching out, brands and magazines were taking her more seriously, speaking opportunities were landing in her inbox, and she had the confidence to turn down business that no longer fit where she was headed. In this episode, Vanessa shares what shifted when she stopped trying to market everything she could book and started building a brand around the business she truly wanted. If your current brand doesn't reflect the level of client you're trying to attract, this conversation might make you rethink what you're putting out there!About Vanessa Kromer:Award-winning luxury travel advisor, Italy specialist, publisher of Maison Voyage Magazine, and creator of The Private Edit. For more than 16 years, Vanessa has designed unforgettable journeys across Europe and beyond, blending insider expertise, trusted relationships, and personalized service to create seamless, one-of-a-kind travel experiences for discerning travelers.theelegantexplorers.cominstagram.com/vanessakromermmvToday we will cover:(04:00) From a “hot mess” brand to finding her niche(08:10) The post-COVID shift toward Europe and Italy(14:00) Going all in on her travel business; investing in branding and professional photography(17:25) Creating a client experience that matches your branding(24:20) Advice for newer travel advisors; why your brand should speak to your dream clientNICHE is Tique's membership community for travel advisors who want support refining their business, strengthening their positioning, and learning alongside other advisors who are serious about growth. Vanessa is a member herself, and many of the strategies discussed in this episode are the kinds of conversations happening inside the community. Learn more and Pick Your Membership Tier → NICHE COMMUNITYFOLLOW ALONG ON INSTAGRAM @TiqueHQ

    The Luxury Item
    S18 E05: Francois-Xavier Hotier, President of Ulysse Nardin Americas

    The Luxury Item

    Play Episode Listen Later Aug 25, 2026 45:22


    Swiss watchmaking's most compelling momentum may be coming from its independents. These small maisons pairing centuries of technical discipline with remarkably personal creative vision. One Swiss luxury manufacture that has repeatedly shown how an independent spirit can challenge the conventions of high horology is the 180-year-old Ulysse Nardin. Scott Kerr speaks to Francois-Xavier "FX" Hotier, president of Ulysse Nardin Americas, about the modern appeal of independent watchmaking, why direct relationships with collectors define a true independent brand, and how younger, more informed collectors are reshaping luxury watch demand. He also talks about how Ulysse Nardin regaining independence from Kering helped strengthen its collector appeal and why its groundbreaking Freak collection remains the brand's “laboratory on the wrist.” Plus:  Why UN watches resonates with AI- and tech-driven wealth creatorsFeaturing: Francois-Xavier Hotier, President of Ulysse Nardin Americas (ulysse-nardin.com)Host: Scott Kerr, Founder & President of Silvertone ConsultingAbout: The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.Let me know what you think of the show. Email me at scott@silvertoneconsulting.comListen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or a colleague!

    Daybreak
    Banks are being asked to become “cool” for Gen Z. Their problem isn't branding

    Daybreak

    Play Episode Listen Later Aug 25, 2026 19:29


    India's finance minister wants public sector banks to get "cool" for Gen Z. With yoga vouchers, youth kiosks, awareness campaigns. But the numbers tell a different story. PSBs are losing young Indians as both depositors and borrowers, while, at the same time, fintech lenders capture 57% of India's small-ticket loan market. Some, even at interest rates as high as 600%. On this episode, host Rachel Varghese asks why India's public banks misdiagnosed the problem, what it's actually costing young borrowers, and whether the tools to fix it, like cheaper credit, and faster underwriting, that already exist can be pointed in this demographic's direction.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

    Bad Friends
    Something's Bubbling

    Bad Friends

    Play Episode Listen Later Aug 24, 2026 63:38


    Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: Quince, Quo, Acorns & Mountain Dew • Quince: Go to https://Quince.com/badfriends for free shipping on your order and 365-day returns. • Quo: Try QUO for free PLUS get 20% off your first 6 months when you go to https://quo.com/BADFRIENDS. • Acorns: Head to https://acorns.com/badfriends or download the Acorns app to get started. • Mountain Dew: Enjoy the refreshing citrus kick of Mountain Dew, an American Original. Tasting Great Since '48. Look for Mountain Dew in stores near you at https://mountaindew.com. YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com 0:00 Scotland in Space 4:20 Jimothy the Raccoon 12:00 Hawaii Doesn't Want Us There 18:15 Moana Fights Gentrification 25:00 Mohawk Alley 32:00 Something's Bubbling 38:00 The Coward's Door 42:00 We're Heated 48:00 Hook It, Papa Smurf 53:00 Goodbye Teeth 59:00 The Dark Wizard More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7EQUIS Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

    Daily Inspiration – The Steve Harvey Morning Show
    Overcoming the Odds: Ryan Richmond entered the Popcorn Remix business without significant capital but brought drive and execution energy.

    Daily Inspiration – The Steve Harvey Morning Show

    Play Episode Listen Later Aug 24, 2026 24:14 Transcription Available


    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ryan Richmond.

    We Don't PLAY
    Transactional Keywords: Master the Buyer Journey From Clicks to Customers

    We Don't PLAY

    Play Episode Listen Later Aug 24, 2026 110:07


    Favour Obasi-ike, MBA, MS discussion explored transactional keywords as the key to converting online searches into business results. Several points were raised, including keyword modifiers, intent-driven content creation, analysis of competition (including CPC and search volume), and the ongoing challenge of understanding actual customer journeys through data analysis and attribution. The conversation stressed the importance of consistent SEO practice and the need for business owners to act on this knowledge to truly benefit from organic search.Who Is This For?The conversation focused on entrepreneurs, business owners, marketers, and content creators seeking to grow their businesses online through effective SEO strategies, particularly around the use of transactional keywords. A key theme that emerged was helping those who want to boost sales, improve website discoverability, and understand user intent by mastering keyword research and practical website tweaks.Key Moments & TimestampsIntroduction to Transactional Keywords: what they are and why they matter 00:00:03The importance of website pages and matching content to keyword searches 00:06:14Examples of transactional keywords and practical modifiers (buy, order, cheap, sign up, hire, near me, company, services) 00:25:03The power of intent and understanding the buyer journey 00:17:12Insights on last-touch attribution and multi-touch user journeys 01:23:25The importance of CPC (cost-per-click) and identifying valuable keywords 01:15:14Actionable advice on keyword research, consistency, and implementation 01:41:15Final takeaways and action steps from experts 01:42:53 and 01:44:02FAQsQ: What are transactional keywords?A: Transactional keywords are search terms used when someone is ready to make a purchase or complete a specific action online—like “buy,” “order,” “subscribe,” “hire,” or “near me” 00:04:09.Q: Why are modifiers important for keywords?A: Modifiers (e.g., “best,” “cheap,” “discount,” “download,” “local”) clarify intent, match your content to customer actions, and help attract high-intent customers 00:25:03.Q: How do I find the best keywords for my business?A: Use tools like SEMrush, Ahrefs, or meetglimpse.com to analyze search volume, competition, and cost per click (CPC). Look for high CPC or low competition keywords for better ROI 01:15:14.Q: What's more important, search volume or keyword competition?A: Both matter, but targeting lower-competition keywords with reasonable search volume often yields quicker, cost-effective wins 01:17:11.Q: How can I track the effectiveness of my keywords?A: Use analytics platforms and Search Console data, not just customer surveys, to understand which keywords drive traffic and conversions to your site 01:23:25.Action Steps for Favour Obasi-ike's AudienceAudit your website: Ensure each page targets a specific, high-intent keyword or keyword phrase.Research modifiers: Add transactional and relevant modifiers to existing content and URLs.Analyze CPC and competition: Use keyword analysis tools (e.g., meetglimpse.com) to identify lucrative opportunities.Update and expand FAQs: Build trust and answer buyer questions directly on your site.Track attribution scientifically: Rely on Search Console and analytics for accurate insights instead of only customer self-report.Stay consistent: SEO is a long game—regularly update content and refine your keyword strategies.Implement, don't just learn: Turn insights into action—schedule regular SEO check-ins or book expert consultations.For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.Ready to Rank? Book Your SEO & Web Dev Services Today

    The Jordan Harbinger Show
    1372: Milk | Skeptical Sunday

    The Jordan Harbinger Show

    Play Episode Listen Later Aug 23, 2026 90:24


    Oat, almond, soy, dairy—the milk aisle is a culture war in your coffee. But what's best? Jessica Wynn brings all the truth to the yard on Skeptical Sunday!Welcome to Skeptical Sunday, a special edition of The Jordan Harbinger Show where Jordan and a guest break down a topic that you may have never thought about, open things up, and debunk common misconceptions. This time around, we're joined by writer and researcher Jessica Wynn!Full show notes and resources can be found here: jordanharbinger.com/1372On This Week's Skeptical Sunday:On nutrition, dairy still wins — about eight grams of high-quality protein per cup versus one to two for most oat milks, plus it's the cheapest protein you can pour. Switching to plant milk to feel healthier can quietly cost you the very nutrition you assumed tagged along.The viral "gallons per almond" stat is engineered outrage — framed per nut, never per glass, and never beside dairy. Full life-cycle studies show dairy actually uses more total water and carries the biggest footprint of all. When a scary stat trends as an industry loses share, ask who funded it.Branding, not merit, decides what's in your cup — soy and pea rival dairy on protein, and hemp and pea are the cleanest options environmentally, yet all three barely sell. Pea milk's real handicap is its name. The market rewards the familiar and coffee-friendly, not the nutritionally best.The war over the word "milk" is mostly theater — the DAIRY PRIDE Act has stalled since 2017 because the FDA's own focus groups found nobody confuses oat milk with cow's milk. It was never about deception. It's about protecting the billions in market share dairy lost fair and square.There's no single "right" milk, only the one that fits your priority. Want nutrition? Soy or pea. Environment? Oat, pea, or hemp. Best latte? Oat or macadamia. Digest dairy fine? Enjoy it. For kids under five, ask a pediatrician, not a barista. Consistency beats purity.Connect with Jordan on Twitter, Instagram, and YouTube. If you have something you'd like us to tackle here on Skeptical Sunday, drop Jordan a line at jordan@jordanharbinger.com and let him know!Connect with Jessica Wynn at Instagram (and Instagram!), and subscribe to her newsletters: Between the Lines and Where the Shadows Linger!And if you're still game to support us, please leave a review here — even one sentence helps! Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!Subscribe to our once-a-week Wee Bit Wiser newsletter today and start filling your Wednesdays with wisdom!Do you even Reddit, bro? Join us at r/JordanHarbinger!This Episode Is Brought To You By Our Fine Sponsors: SimpliSafe: 50% off + 1st month free: simplisafe.com/jordanChime: Open an account in two minutes: chime.com/jhsZipRecruiter: Learn more at ziprecruiter.com/jordanConciergeMD: 20% off all services/memberships: conciergemdla.com/jordan, code JORDANSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    She Slays the Day
    379 - Healthcare Websites That Convert: Branding That Attracts Patients feat. Alexa Torres

    She Slays the Day

    Play Episode Listen Later Aug 23, 2026 61:57


    Is your practice website actually helping patients choose you, or is it just a digital brochure listing your services? In this episode, Dr. Lauryn sits down with branding strategist Alexa Torres to unpack what makes a healthcare brand connect, convert, and stand out in 2026. They explore why great marketing starts with making patients feel seen, not simply telling them how qualified you are.Alexa breaks down emotional selling, identifying your primary audience, creating a website that functions like a pre sales conversation, and designing for both quick decision makers and analytical buyers. They also dive into using AI to develop your brand voice, write better content, build websites, and even create an AI twin that helps you show up consistently without constantly being on camera.Key TakeawaysPatients buy outcomes, not services. Effective healthcare marketing speaks to the emotional problem behind what a patient is experiencing so they immediately recognize that your practice understands them.Your website should operate like a sales conversation. Strategic messaging, clear positioning, intentional calls to action, and a series of small “yeses” can pre sell prospective patients before they ever contact your practice.Your personal brand matters, but your patient should remain the focus. Establish your expertise and personality without making the homepage a résumé about your education, credentials, and accomplishments.AI works best when you give it your ideas instead of asking it to invent them. Detailed prompting, voice training, AI assisted website building, and tools like AI twins can make marketing faster while still preserving the perspective that makes your brand unique.Guest BioAlexa Torres is a creative director and branding strategist who has built more than 200 brands and websites since beginning her career in 2009. After shifting her focus exclusively to healthcare in 2016, Alexa and her team have helped more than 100 health entrepreneurs transform their ideas into magnetic brands that attract ideal patients, communicate their value clearly, and inspire action. Through her branding agency, Care Identity, and educational platform, The Clinician's Atelier, she helps healthcare entrepreneurs strengthen their branding, websites, messaging, and marketing while leveraging emerging AI tools to work more efficiently.For ways to work with Alexa, visit The Kliˈnishen's AtelierFollow Alexa on InstagramResources:Find all things Dr. Lauryn B including ways to work with herFollow Dr. Lauryn: Instagram | Facebook | LinkedInFollow She Slays on YouTubeMentioned in this episode:INSiGHT CLAThis episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.CLA (Current)Holistic Marketing HubThis episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!Holistic Marketing HubClinic MindClinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.Clinic Mind

    The Business Credit and Financing Show
    Laura Ries: How to Make Your Business Stand Out in a Crowded Market

    The Business Credit and Financing Show

    Play Episode Listen Later Aug 23, 2026 30:49


    Laura Ries is a globally recognized brand strategist, bestselling author, and leading authority on positioning. As the Chairwoman of RIES, the consulting firm she co-founded with her father, marketing pioneer Al Ries, she has spent over three decades helping companies define their brands, dominate their categories, and achieve long-term growth through strategic positioning. Laura is the co-author of several influential marketing classics, including The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, and the author of Visual Hammer and The Strategic Enemy.  Her work has shaped how businesses approach branding by emphasizing focus, clarity, and differentiation in increasingly competitive markets. A sought-after speaker and consultant, Laura has worked with companies around the world, traveling to more than 60 countries to teach the principles of positioning and brand strategy. She is known for translating complex marketing concepts into practical strategies that help businesses stand out, scale effectively, and build brands that resonate deeply with their target audience. Laura is passionate about helping entrepreneurs and organizations sharpen their message, simplify their strategy, and create brands that not only attract customers—but also drive sustainable growth and long-term market leadership. During the show we discuss: Why being different beats being better How to identify the category you want to own How to create a new category How to narrow your positioning How to identify your strategic enemy How to use contrast to make your brand memorable How to avoid weakening your brand through line extensions How to use a founder as the brand's spokesperson Resources: https://www.ries.com/  https://www.linkedin.com/in/lauraries/ 

    The Quiz
    #871 - Glory Days: Gridiron MVPs and Iconic Branding

    The Quiz

    Play Episode Listen Later Aug 23, 2026 4:32


    In today's episode of The Quiz, we're testing your knowledge on everything from gridiron superstars to the origins of iconic sports branding. Can you answer these? Gridiron Greats: Baltimore's powerhouse signal-caller has claimed two NFL MVP awards. Do you know the name of this standout quarterback? Baseball Lore: A beloved St. Louis Cardinals icon earned a legendary two-word nickname from admiration across the league. Who was known as "The Man"? Global Soccer: The 2022 tournament featured unforgettable performances, but only one player led the tournament in scoring. Who took home the Golden Boot? Play. Share. Listen, with 'FOX News Headlines 24/7' Anchor, CJ Papa. Learn more about your ad choices. Visit podcastchoices.com/adchoices

    The Maximum Lawyer Podcast
    Your Biggest Advantage in the AI Era? Being Human

    The Maximum Lawyer Podcast

    Play Episode Listen Later Aug 22, 2026 26:45


    Watch the YouTube version of this episode HEREWhat if the biggest advantage your law firm has in the AI era isn't better technology, but being more human?In this episode of the Maximum Lawyer Podcast, Tyson Mutrux is joined by Ryan Webber for a conversation about what an AI-powered law firm can realistically look like today. They explore where AI can eliminate tedious behind-the-scenes work, why fully AI-native firms may not be as close as some people claim, and how automation can actually create more room for meaningful client experiences.Tyson and Ryan also dig into the growing opportunity for law firms to stand out through personal branding, memorable in-person experiences, thoughtful gestures, and the kind of genuine connection AI can't replicate.The goal isn't to choose between AI and people. It's to use AI where it makes sense so you have more time for the work only humans can do.What You'll LearnWhy Tyson believes fully AI-native law firms still aren't realistic for most practice areas.How Ryan sees AI potentially handling up to 80% of the behind-the-scenes work in a law firm.Why AI-generated marketing still needs a human editor to make it sound and feel like you.How going more “analog” could become a competitive advantage as firms become increasingly digital.Why personal branding can help lawyers become the person clients actively seek out instead of relying entirely on SEO.How small, memorable touches can create stronger relationships with clients, employees, and prospects.Why the real opportunity may be using AI to eliminate mundane work so your team can spend more time creating human experiences.How law firms can use automation on the back end while making the front-end client experience even more personal.Timestamps00:00 — Can a law firm really become completely AI-native?02:42 — Could AI handle 80% of the work behind the scenes?03:43 — Why AI-generated marketing still needs a human touch05:02 — How much of the general public is actually using AI?09:21 — The “analog” opportunity law firms may be overlooking10:19 — Why personalized gifts can outperform traditional marketing12:05 — Creating memorable experiences for employees14:23 — Can AI actually capture someone's personal brand?17:23 — Building a brand people search for instead of relying on SEO21:11 — Why people still crave real-world, human interaction21:55 — Using AI to eliminate mundane work and create more time for people24:15 — AI on the back end, human connection on the front end25:30 — Turning an ordinary law firm visit into an experience

    The Efficient Advisor: Tactical Business Advice for Financial Planners
    397: How to Know if You are Solving the Wrong Problem in Your Business (Replay)

    The Efficient Advisor: Tactical Business Advice for Financial Planners

    Play Episode Listen Later Aug 22, 2026 11:16


    I am excited to introduce Efficient Friday! Each week, in 10 minutes or less,  I want to share a super tactical tip, idea, process, hack, etc with you that you can implement in your business right away!In this episode, we dive into a common misstep advisors make—solving for the wrong problem. Are you actually demand-constrained or supply-constrained?

    CNN Tonight
    Not Even War Heroes May Be Safe from Trump's Branding Spree

    CNN Tonight

    Play Episode Listen Later Aug 21, 2026 47:48


    A CNN exclusive on the Navy apparently reconsidering naming a carrier set to honor a Black war hero. Plus, President Trump buries the hatchet with Michael Cohen. So, what's in it for both of them?  Learn more about your ad choices. Visit podcastchoices.com/adchoices

    Cultivating H.E.R. Space: Uplifting Conversations for the Black Woman
    Why We Need to Protect Children's Peace | MINISODE

    Cultivating H.E.R. Space: Uplifting Conversations for the Black Woman

    Play Episode Listen Later Aug 21, 2026 16:00 Transcription Available


    Lady! If you’ve noticed by now the unofficial theme for this year is community. How to build it, how to engage with it, and how to be responsible with it. As we continue to expand our understanding of what it means to be in community with others, we have to keep our most vulnerable in mind. That’s right, how are we helping the babies and the young people navigate the world? This week, Dr. Dom and Terri offer a quick glimpse into ways we can help protect children’s peace. Are you being mindful of your conduct when in the presence of children? Studies show that kids are their most observant and absorbent of behavior and energy up to the age of 8 and it is our responsibility as community members to model what it is like to engage in ways that show self-respect and respect for others. Even if they aren’t your babies, they are somebody’s baby and they deserve an opportunity to have their innocence preserved and experience as peaceful a world as possible. Tune in for a few tips on how to walk in the world knowing that there are literally people who look up to you and take their cues from how you move in the world. Goal Mapping Starter Guide Cultivating H.E.R. Space Sanctuary Resources: Dr. Dom’s Therapy Practice Get That Pitch Workshop: Turn your story and expertise into speaking gigs, media features, and collaborations, without a publicist. Visit GetThatPitch.com and Use code HERSPACE for a special listener discount. Branding with Terri Melanin and Mental Health Therapy for Black Girls Psychology Today Therapy for QPOC Therapy Fund Foundation Where to find us: Twitter: @HERspacepodcast Instagram: @herspacepodcast Facebook: @herspacepodcast Website: cultivatingherspace.comSee omnystudio.com/listener for privacy information.

    We Don't PLAY
    Commercial Keywords: Business Strategies for Websites (Part 2 of 2)

    We Don't PLAY

    Play Episode Listen Later Aug 21, 2026 71:35


    Favour Obasi-ike, MBA, MS discussion explored the evolving relationship between SEO and artificial intelligence, stressing that while AI revolutionizes content generation and search, SEO's foundational importance endures. One concept discussed was the need for website structure (schema, sitemaps, quality content) to ensure both human users and AI agents can discover, trust, and transact with a site.Who Is This For?The conversation focused on entrepreneurs, website owners, business leaders (including C-suite/Fortune 500), marketers, and anyone seeking to improve their business's online presence and growth using SEO and commercial keyword strategies. A key theme that emerged was bridging the knowledge gap for those new to digital marketing, whether launching a site from scratch, rescuing one, or scaling brand visibility.Key Moments & TimestampsIntroduction, Part 2 Justification & Audience Engagement: Highlights the need for deeper commercial keyword discussion; encourages live participation 00:00:13.AI vs. SEO: Relationship & Current Landscape: Explores whether AI will replace SEO; demonstrates synergy and need for structure 00:02:42–00:12:24.Website Structure & Longevity: Analogies for domain authority and building strong foundations 00:13:11.Ads vs. SEO Investment: Explains why investing in SEO creates lasting value versus short-term ad spend 00:17:11.WordPress vs. Vibe Coding: Evaluates traditional site-building vs. new AI/code-heavy approaches 00:22:56.Learning & Mastering SEO: Recommendations for ongoing strategies, resources, and communities 00:28:47.User Search Patterns & Keyword Strategy: Examines how users shop online, with a focus on long-tail and local keywords 00:32:22.Sitemaps & Robust Web Presence: How site architecture and multiple pages boost authority 00:40:10.Live Tools & Practical Auditing: Use of isitagentready.com for real-time AI/SEO readiness checks 00:43:28.Commerce, Payments, & Security: Significance of payment protocols and HTTPS for trust 00:44:29.Color, Calls to Action & Conversion Psychology: How interface details impact buying behaviors 00:54:03.Types of Commercial Intent Keywords: Differentiates high vs. low commercial intent; relevance for product, service, and pricing pages 00:59:19.Action-Oriented Keyword Construction: Guidance for structuring keyword phrases to increase conversions 01:04:23.Takeaways & Final Thoughts: Recap and encouragement to test, research, and take control of digital outcomes 01:07:42.Several points were raised, including:Investing in SEO produces compounding, evergreen visibility, unlike fleeting paid ads.Commercial keywords (e.g., “buy now,” “pricing,” “best [product],” “alternatives to”) are essential for conversion-focused pages.Local and long-tail strategies help users “find you” for specific contexts and regions.Security (HTTPS), trust signals, and payment protocols are non-negotiable for commercial viability.Testing and optimizing details—color, CTAs, copy—directly impact sales.FAQsQ: Will AI make SEO obsolete?A: No. AI depends on well-structured SEO content to deliver relevant results. They're complementary, not mutually exclusive 00:04:31.Q: What are commercial keywords?A: Specific search phrases indicating purchase intent (e.g., “buy,” “pricing,” “deal,” “best,” “compare”). Essential for pages targeting buyers 00:52:04.Q: Should I invest in SEO or ads?A: SEO offers sustainable, long-term visibility; ads work immediately but disappear when you stop paying 00:17:11.Q: Are modern coding approaches like vibe coding a good idea?A: New site builders offer fast results, but lack the proven, authority-strengthening foundation of established platforms like WordPress 00:22:56.Q: How do I start learning SEO?A: Combine online courses (Google, podcasts, masterminds) with community interaction and direct experimentation 00:28:47.Action StepsAudit your website with tools like isitagentready.com to gauge AI/SEO readiness 00:43:28.Review your site's structure—ensure schema markup, sitemaps, and multiple relevant pages exist 00:36:01.Identify and implement high-intent commercial keywords on key pages: homepage, product/service, pricing, and demo 00:52:04.Ensure your site is HTTPS-secured and supports modern payment integrations 00:46:07.Test calls-to-action and site colors to optimize conversion rates 00:54:03.Regularly engage in industry communities, podcasts, and training to stay current.Track and measure progress; iterate based on results and user feedback.Ready to Rank? Book Your SEO & Web Dev Services Today

    150K podcast
    Branding Without the Hustle — Henry Sims' System for Sustainable Authority

    150K podcast

    Play Episode Listen Later Aug 20, 2026 53:18


    In this episode, Joe sits down with Henry Sims, a personal branding strategist known as The Identity Engineer. Henry helps entrepreneurs and experts clarify who they truly are, articulate their value, and build personal brands rooted in authenticity rather than hustle‑culture pressure.Henry breaks down how identity, story, and expertise work together to create a brand people can understand, trust, and remember. He shares how his blend of analytical systems thinking and creative brand strategy gives clients a practical, sustainable way to build authority online.Identity Engineering — why your brand starts with who you really areAuthority Positioning — practical ways experts can stand out onlineStory‑Driven Branding — using your lived experiences to attract the right clientsContent With Purpose — escaping hustle culture and building a sustainable brandSystems Thinking — how Henry blends structure with creativity to build memorable brandsClient Attraction — creating content that reveals the real person behind the businessHenry Sims is a personal branding strategist who helps entrepreneurs and experts clarify their identity, communicate their value, and build brands that feel authentic and sustainable. His work focuses on helping people turn their stories, strengths, and expertise into a brand that resonates deeply with the clients they want most.By combining analytical systems thinking with creative brand strategy, Henry gives clients a practical, repeatable way to build authority online—without feeling trapped in endless content creation or performative marketing.Connect with Henry:Website: HenrySims.comInstagram: @henrysimsJoseph Graham is a sales leader, podcast host, and coach who helps business owners and sales professionals build selling systems that actually work. With over 20 years of experience working with Fortune 50 companies and earning multiple President's Circle awards, he brings real‑world expertise to every conversation.Through The Joseph Graham Show, he spotlights leaders, thinkers, and innovators who are making an impact. Through his coaching, he helps entrepreneurs find their ideal clients, communicate with confidence, and create repeatable processes that drive revenue.His mission is simple: empower people to grow, lead, and win with authenticity and integrity.Connect With JosephWebsite: JoeGrahamReal.comInstagram: @joegrahamrealLinkedIn: Joseph E. GrahamYouTube: The Joseph Graham ShowPodcast Platforms: Available everywhere you listen

    We Don't PLAY
    [Season 14 Starts] | Commercial Keywords: Business Strategies for Websites (Part 1 of 2)

    We Don't PLAY

    Play Episode Listen Later Aug 20, 2026 63:54


    Welcome to Season 14 with Favour Obasi-ike, MBA, MS!The discussion explored the importance of understanding the four main keyword types: informational, commercial, navigational, and transactional, highlighting that commercial keywords account for a crucial 22% of search demand. Emphasis was placed on commercial keywords being the bridge between window shopping and purchase intent.A key theme that emerged was the necessity of data-driven keyword selection using tools like SEMrush, Ahrefs, Moz, and Ubersuggest. The discussion highlighted that even highly niche or seemingly unconventional businesses can yield significant results when leveraging strategic keyword research.Several points were raised, including the technical significance of URL slugs, content quality over quantity, proper keyword placement, and the increasing value of integrating social media channels for SEO purposes (e.g., linking Instagram/LinkedIn pages for higher authority).Personal success stories from participants illustrated rapid ranking improvements and revenue growth, underscoring the long-term value of SEO over paid ads for sustainable traffic and leads.Who Is This For?The conversation focused on business owners, entrepreneurs, marketers, and anyone interested in leveraging SEO and commercial keywords to drive meaningful growth—especially those with websites or digital services looking to increase traffic and conversions through organic search.Key Moments With TimestampsIntroduction to Keyword Types and SEO Fundamentals 00:00:04Explanation of Informational, Commercial, Navigational, and Transactional Keywords 00:01:21Real-World Case Studies on SEO Transformations 00:10:00Deep Dive Into Commercial Intent and Keyword Research Tools 00:14:14Strategic Use of URL Slugs and Their Impact 00:32:43Using Social Media Integrations in SEO 00:19:03Success Stories: Ranking Improvements and Data-Driven Tactics 00:49:56The Importance of Niche and Low-Competition Keywords 00:46:33How to Turn SEO Traffic Into Leads 00:58:04FAQsQ: What's the difference between informational and commercial keywords?A key concept discussed was that informational keywords answer questions, while commercial keywords indicate buying intent, such as “best software for…” or “top alternatives to…”.Q: How do I choose the right commercial keywords?The discussion explored using data from keyword research tools rather than guessing, emphasizing specificity, intent, and competition metrics.Q: Why are URL slugs important for SEO?One concept discussed was that your URL slug directly impacts your site's discoverability—matching it to target keywords can boost rankings.Q: Can small businesses compete for high-value keywords?A key theme was targeting long-tail, niche, or region-specific variants to outmaneuver larger competitors—sometimes ranking quickly.Q: How often should I update SEO content?The conversation focused on improving and refining content over time, especially as ranking and analytics reveal what's working.Action Steps for Favour Obasi-ikeEducate Your Audience: Continue breaking down SEO concepts such as keyword types, intent, and technical fundamentals in digestible formats, using case studies and real-world examples.Promote Data-Driven Decisions: Encourage the use of keyword research tools, and stress the importance of not guessing terms but validating them with competition and search data.Advise on Technical SEO: Remind clients to optimize URL slugs, interlink content, and leverage Google Search Console and social integrations for enhanced visibility.Showcase Success Stories: Regularly share tangible case studies demonstrating before/after results from commercial keyword deployments.Foster Community Engagement: Invite listeners to submit their own results, questions, or niche discoveries for review in future episodes or on social media.Create Step-by-Step Resources: Develop checklists or templates for commercial keyword research, URL optimization, and data tracking.Offer Consultations: Direct listeners to book a strategy call for personalized SEO roadmaps and deeper dives into their analytics and keyword gaps.Plan for Follow-Ups: Organize part 2 sessions to address advanced or transactional keyword strategies and continue the learning journey.Ready to Rank? Book Your SEO & Web Dev Services Today

    The Nateland Podcast
    29: #29 | Branding & Marketing

    The Nateland Podcast

    Play Episode Listen Later Aug 19, 2026 112:41


    This week, Brian, Aaron, and Dusty discuss trademarks, puffery, the rule of 7, Buc-ee's lawsuits, and more as they learn about branding and marketing. Pestie: https://pestie.com/NATEProtect your home from summer bugs. Go to https://pestie.com/NATE for 10% off your order.Rocket Money- Rocketmoney.com/nateRocket Money is a personal finance app that helps find and cancel unwanted subscriptions, monitors your spending, and helps lower your bills so you can grow your savings.  Let Rocket Money help you reach your financial goals faster. Join at Rocketmoney.com/nate.AG1: DRINKAG1.com/NATELANDVisit DRINKAG1.com/NATELAND and get a FREE AG1 Flavor Sampler and a FREE bottle of Vitamin D3 + K2 in your Welcome Kit with your first AG1 subscription order. NOBL: NOBLTravel.comNOBL gives you real travel peace of mind — security, design, and convenience all in one. Head to NOBLTravel.com for 46% off your entire order! #NOBL #ad

    The CMO Podcast
    Beauty Doesn't Have a Language // A Conversation with Ulta Beauty, Made by Mitchell and Cymbiotika

    The CMO Podcast

    Play Episode Listen Later Aug 19, 2026 47:12


    What makes someone fall in love with a brand?Recorded during the Cannes Lions Festival, Jim brings together three leaders who are redefining what it means to build brands people genuinely want to be part of.Joining the conversation are…Kelly Mahoney, Chief Marketing Officer of Ulta BeautyMitchell Halliday, founder of Made by Mitchell;Durana Elmi, Founder, Chief Creative Officer, and Chief Experiential Officer of Cymbiotika.Together, they explore how purpose creates loyalty, why community is every brand's greatest asset, and what it takes to scale without losing your identity. Mitchell reflects on building a brand that's "made for everyone," Durana shares why she believes "true luxury is your health," and Kelly explains how Ulta has become a trusted home for founder-led brands and the communities behind them.Whether you're building a global retailer or launching your first company, this conversation is packed with lessons on authenticity, partnership, leadership, and creating brands that people don't just buy, but proudly choose to belong to.—This week's episode is brought to you by Infillion.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8-9ANA Masters of Marketing | October 19–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Future Commerce  - A Retail Strategy Podcast
    Shopify Earnings Go Wild, and American Retail is OVER.

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Aug 19, 2026 51:24


    Phillip and Alicia open the back-to-school season with a modern dichotomy: NRF data shows shoppers playing chicken, while Shopify posts a quarter where agentic traffic tripled. PLUS: After a summer abroad in London, Phillip reflects on behaviors unique to U.S. shoppers. Get ‘Em While They're Young Key takeaways: Retailers are manufacturing visible human effort as a hedge against frictionless AI commerce. Play is a form of consumption. Browsing kids are already converting. Back-to-school splits into two camps: early movers and deal holdouts. Shopify's agentic traffic tripled as answer engines are becoming a back-to-school search surface. U.S. share of wallet favors experience, forcing a fusion of retail and hospitality. [00:17:11] Alicia: "When you create these spaces that are conducive to young people, you're kind of creating this magnet moment that ultimately motivates them to shop." [00:28:18] Phillip: "What's really wild about the mini brands thing is…we all complain about shrinkflation, then also buy the mini of something, which is a premiumization of a per-unit cost…We are irrational by nature, and brands would do well to play at both ends of the spectrum." [00:40:17] Alicia: "[Søstrene Grene] almost feels like it's more high-touch because it's kind of imperfect." Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    The Smart Communications Podcast
    Episode 218: How can you update a brand across a federated network?

    The Smart Communications Podcast

    Play Episode Listen Later Aug 19, 2026 24:26


    Updating a brand across connected, yet independent organizations is no small feat. Farra Trompeter, co-director, talks with Omoiye Kinney, executive vice president and chief marketing officer for United Way Worldwide, about managing a global brand refresh across 1,000 local United Ways in 30+ countries. They explore how United Way conducted an 18-month data-driven process that centered trust and listening with network leaders and balanced brand consistency with local autonomy. Omoiye shares lessons on phasing brand rollout, empowering brand ambassadors, connecting brand to fundraising, and why your brand is more fragile than you think. Get practical strategies for any organization managing a nonprofit brand.

    brand network branding nonprofits united way federated united way worldwide united ways farra trompeter
    Hustle Inspires Hustle
    Richard Wang : How He Turned His Family Restaurant Into a Viral Story - #207

    Hustle Inspires Hustle

    Play Episode Listen Later Aug 19, 2026 37:06


    This episode of Hustle Inspires Hustle features Alex Quin and Richard Wang, the 25-year-old entrepreneur behind Northern Dumpling Kitchen, as they unpack what it really means to step into a family business, carry forward your parents' legacy, and build something bigger than yourself.Richard grew up in the restaurant industry after his parents immigrated to Canada and spent decades working their way up from difficult beginnings. Although Richard studied finance, his long-term plan was always to return to the family business. Today, he's helping operate the restaurant while working toward one of his biggest goals: helping his father work less and eventually retire.The conversation dives into Richard's decision to document the journey publicly, including the renovations, cooking, long hours, language barriers, frustrations, and behind-the-scenes realities of running a restaurant. After roughly 200 days of consistent posting, his content began reaching audiences far outside his local community, with his Instagram following jumping from around 8,000 to 50,000 in approximately two weeks.Alex breaks down why Richard's content works so well and how founder-led storytelling can create an emotional connection that traditional advertising often struggles to replicate. They also get tactical about restaurant growth, discussing OpenTable, Google Business, Toast, email and SMS marketing, customer retention, experiences, and the systems restaurants can use to generate more revenue without massive advertising budgets.Beyond marketing, Alex and Richard discuss money, mentorship, real estate, investing, learning from older entrepreneurs, documenting family recipes, improving communication across generations, and staying grounded while building a business. Ultimately, the episode is about family, entrepreneurship, and what happens when a new generation decides not only to preserve what their parents built, but to take it further.Episode Outline:[00:00] Intro and how Alex discovered Richard's story[03:00] Growing up in the restaurant industry and choosing the family business[06:30] Taking over responsibilities, leadership, and language barriers[10:30] Why Richard's vulnerable storytelling connected with people[14:00] His parents' immigrant story and building a life in Canada[17:30] Family legacy, helping his dad retire, and financial goals[21:00] Money, investing, mentorship, and lessons for young entrepreneurs[23:30] Restaurant growth strategies: OpenTable and Experiences[27:00] Google Business, Toast, email, SMS, and customer retention[30:00] Cooking, communication, and improving his Mandarin[32:00] Going from 8K to 50K followers and founder-led content[34:15] Preserving family recipes and building for the next generation[35:30] Richard's message to immigrants and young entrepreneurs[37:05] Closing thoughts and outroWisdom Nuggets:Your Story Can Be More Powerful Than Your Product: Richard's audience didn't grow because he pretended the restaurant was perfect. People became invested because they watched him struggle, learn, improve, and fight to build something meaningful for his family.Consistency Doesn't Always Pay Off Immediately: Richard spent roughly 200 days building his audience before experiencing a major breakout. His growth from around 8,000 to 50,000 followers happened rapidly, but it was built on months of consistent work.Founder-Led Content Creates Emotional Investment: When customers understand who is behind a business and why they're building it, the relationship becomes deeper than a transaction. People begin rooting for the person as much as the company.Small Systems Can Create Big Revenue: Restaurants don't always need massive advertising budgets. Reservation platforms, Google Business, customer data, email, SMS, and better retention systems can create meaningful incremental revenue.Learn the Business From the Inside Out: Richard isn't only trying to market the restaurant. He's learning to cook, communicate with staff, improve operations, understand the finances, and master the details that make the business work.Protect the Knowledge Your Family Built: Recipes, techniques, processes, and lessons that exist only inside someone's head can disappear. Documenting them turns years of experience into something the next generation can preserve and improve.Diversification Creates Stability: Business, real estate, and stocks can perform differently at different times. Building across multiple areas can create more stability than relying entirely on one source of income.Legacy Is Bigger Than Money: Helping your parents doesn't necessarily mean forcing them to stop working. It's about building a situation where they work because they want to, not because they have to.Power Quotes“Founder-led content drives people, and it plugs at the heartstrings.”— Alex Quin“I'm doing some big things right now, but this is really only the beginning.”— Richard WangConnect with Richard Wang:Instagram: https://www.instagram.com/northern_dumplingkitchenTikTok: https://www.instagram.com/@thedumplingprinceConnect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinBooks Mentioned:How to Market Your Restaurant Online — Alex QuinProfit First — Mike MichalowiczOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Harford County Living
    Why Great Brands Win with Joe Gulesserian

    Harford County Living

    Play Episode Listen Later Aug 19, 2026 69:58 Transcription Available


    Why do some brands become part of our identity while others disappear from memory? The answer may have less to do with advertising and more to do with trust, emotion, belonging, and the story a business tells.In this episode of Conversations with Rich Bennett, Rich speaks with lifelong entrepreneur, brand creator, former business professor, manufacturing expert, and author Joe Gulesserian. Joe explains why every successful brand has a soul and how businesses can create experiences that customers do not simply recognize, but genuinely feel.Together, Rich and Joe explore: How Tide, Coca-Cola, LEGO, Nike, and Harley-Davidson built emotional connections  Why Steve Jobs and Apple transformed industrial design  How product packaging influences identity and purchasing decisions  What Tesla and Elon Musk demonstrate about founder-driven brands  Why AI, robotics, and technical skills will shape the future of work The conversation also takes an entertaining turn into automobiles, negotiation, professional wrestling, and the storytelling power of unforgettable heroes and villains.Discover Joe's books, The Guerrilla Guide for Entrepreneurs & The Rest of Us and The Practical MBA on Economics, at https://practicalmba.ca/.This episode is sponsored by Daniel McGhee and the Victory Team. Learn more at https://victoryteamsells.com/.Subscribe, leave a review, share this episode, and join the conversation by contacting Rich directly.Send us Fan MailThe Victory TeamLOOKING TO BUY OR SELL A HOME Go with the Agent that was voted Harford's Best & won the Harford CouDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showRate & Review on Apple Podcasts Follow the Conversations with Rich Bennett podcast on Social Media:Facebook – Conversations with Rich Bennett Facebook Group (Join the conversation) – Conversations with Rich Bennett podcast group | FacebookTwitter – Conversations with Rich Bennett Instagram – @conversationswithrichbennettTikTok – CWRB (@conversationsrichbennett) | TikTokSponsors, Affiliates, and ways we pay the bills:Hosted on BuzzsproutSquadCastSubscribe by Email

    The Steve Harvey Morning Show
    Overcoming the Odds: Ryan Richmond entered the Popcorn Remix business without significant capital but brought drive and execution energy.

    The Steve Harvey Morning Show

    Play Episode Listen Later Aug 18, 2026 24:14 Transcription Available


    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ryan Richmond.

    Strawberry Letter
    Overcoming the Odds: Ryan Richmond entered the Popcorn Remix business without significant capital but brought drive and execution energy.

    Strawberry Letter

    Play Episode Listen Later Aug 18, 2026 24:14 Transcription Available


    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ryan Richmond.

    The Maximum Lawyer Podcast
    The Hidden Bottleneck Costing Your Firm Hours

    The Maximum Lawyer Podcast

    Play Episode Listen Later Aug 18, 2026 42:57


    Watch the YouTube version of this episode HEREIn this episode of the Maximum Lawyer Podcast, Tyson sits down with Wouter IJgosse, founder of Decision Vault, to talk about one of the biggest hidden time drains inside law firms: collecting client information.Wouter shares how watching his wife manage an estate planning client with 37 beneficiaries exposed just how inefficient traditional intake can be. From information scattered across PDFs, emails, and meeting notes to endless copy-and-paste work, they break down how better workflows can save time, reduce errors, and create a smoother client experience.They also dig into where AI actually helps, where the hype falls short, why all-in-one legal software may not be the answer, and how law firms can start thinking more like product companies when building their systems.Listen in to hear how Wouter is rethinking client intake, AI, and legal tech to create better workflows for both law firms and their clients.What You'll LearnHow a client with 37 beneficiaries exposed major inefficiencies in traditional legal intake.Why integrations do not solve the problem if your firm cannot collect structured client data in the first place.Where AI can actually improve law firm workflows and where it may create more work.Why Wouter believes the “all-in-one” software platform is often the wrong goal.How better client data can reduce double entry, errors, and time spent chasing information.Why AI still needs humans to create the instructions, guardrails, and final review.Timestamps00:00 — How 37 beneficiaries led to the idea behind Decision Vault04:00 — The legal workflows lawyers accept simply because “that's how it's done”06:30 — How AI is speeding up software development and product experimentation10:45 — The problem with trying to build an all-in-one legal platform15:30 — What Decision Vault actually does for law firms and their clients21:40 — Why intake is really a client experience, data, and workflow problem23:35 — Automating client follow-up and reducing the need to chase information29:25 — What's next for Decision Vault, including family law and AI workflows32:10 — Why AI-powered intake can sometimes be slower than a traditional form34:20 — Using AI to extract information from documents and handwritten forms37:00 — Automating estate planning diagrams and reducing manual data entry39:50 — The future of AI, legal software, and human judgmentConnect with Wouter IJgosse:LinkedinFacebookEmail

    Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
    We Crashed Coachella With Zero Budget and Sold Out in 24 Hours

    Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

    Play Episode Listen Later Aug 18, 2026 35:02


    Tessa Cohen and Sara Sebastjanska built Benjie—a clean, chemical-free bandage brand—with no outside money and no product development experience. They launched by crashing Coachella with handmade posters and pitching strangers in festival bathrooms, selling out their entire inventory within a week, without spending a dollar on ads. For more on Benjie and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

    Best of The Steve Harvey Morning Show
    Overcoming the Odds: Ryan Richmond entered the Popcorn Remix business without significant capital but brought drive and execution energy.

    Best of The Steve Harvey Morning Show

    Play Episode Listen Later Aug 18, 2026 24:14 Transcription Available


    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ryan Richmond.

    She Believed She Could Podcast
    Personal Branding in the AI Era: How to Own Your Narrative with Heather French Henry and Brielle Cotterman

    She Believed She Could Podcast

    Play Episode Listen Later Aug 18, 2026 15:07


    What do you want to be known for, and does your digital footprint actually reflect it? In this special behind-the-scenes session from the She Believed She Could Summit, Allison Walsh is joined by Heather French Henry and Brielle Cotterman for a powerful conversation about personal branding, identity, storytelling, publicity, and taking ownership of your narrative. Heather challenges you to look beyond titles, services, and accomplishments to define the character, values, and impact you want people to associate with your name. Brielle then reveals why telling that story intentionally has never been more important, especially as AI changes how people discover, research, and form opinions about individuals and brands online. From defining what you stand for to leveraging PR, earned media, podcast interviews, thought leadership, and third-party credibility, this episode will help you become more intentional about the story the world is hearing about you. Because if you don't tell people who you are, what you do, and what you stand for, someone else will. Plus, Allison shares how you can experience more conversations like this live at the upcoming Iconic Impact Summit. Connect with Heather: Instagram: https://www.instagram.com/heatherfrenchhenry/ Website: https://www.heatherfrenchhenry.com/ Connect with Brielle: Instagram: https://www.instagram.com/briellecotterman/ Website: https://influentialleaderagency.com/ Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

    Bad Friends
    Manic Edging

    Bad Friends

    Play Episode Listen Later Aug 17, 2026 74:07


    Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: Hungry Root, Cash App, Shopify, Avocado Green Mattress & Hims • Hungry Root: Go to https://Hungryroot .com/BADFRIENDS to access my cookbook • Cash App*: Download Cash App Today: https://capl.onelink.me/vFut/hhm54e0a #CashAppPod • Shopify: Sign up for your $1 per month trial and start selling today at https://shopify.com/badfriends • Avocado Green Mattress: Find an Avocado near you or shop online at https://AvocadoGreenMattress.com/ BADFRIENDS — and check out their mattress and bedding sale! • Hims: Ready to reach your goals? Visit https://hims.com/badfriends to get a personalized, affordable plan that gets you. YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com 0:00 The Odyssey 5:00 Bobby's Engine Catches Fire 9:30 It's Your Loss 15:00 Creating the Cyclops 21:00 The Trojan Horse 27:00 Spider-Man: Far From Troy 33:00 The Siren's Song 35:00 Taco Bell Farts 40:00 Spain Wins World Cup! 45:30 3,000 Years of Spoilers 51:00 Everybody Knows a McKone 55:00 Manic Edging 1:01:30 We Don't Get Along 1:06:00 Finding Love for Dax More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7EQUIS Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ * Cash App is a financial services platform, not a bank. Banking services provided by Cash App's bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. Cash App Visa® Debit Flex Cards issued by Sutton Bank, Member FDIC, and The Bancorp Bank, N.A., pursuant to a license from Visa U.S.A. Inc. See terms and conditions for the Sutton prepaid card, Sutton debit flex card, and Bancorp debit flex card. Discounts and promotions provided by Cash App, a Block, Inc. brand. Visit cash.app/legal/podcast for full disclosures. Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

    Le Gratin par Pauline Laigneau
    Montblanc : transformer une marque centenaire sans perdre son âme avec Vincent Montalescot #111

    Le Gratin par Pauline Laigneau

    Play Episode Listen Later Aug 17, 2026 64:57


    Comment fait-on évoluer une marque née en 1906 sans la trahir ? C'est le défi qu'a relevé Vincent Montalescot, vice-président marketing de Montblanc, mon invité de cet épisode.Rien ne le prédestinait forcément à l'univers de l'écriture : originaire du Limousin, passionné de sport, il rêvait de travailler pour une grande marque. Il fait ses classes à l'agence Havas Sport, passe 17 ans chez Adidas, puis rejoint Montblanc en 2017 avec une mission aussi belle qu'ambitieuse : faire vivre une maison centenaire avec son temps.J'ai choisi de repartager avec vous cette conversation enregistrée en 2020, parce que c'est un véritable cours de marketing dont les principes n'ont pas bougé d'un pouce :Ne pas chercher à réinventer la roue, mais puiser dans les racines historiques de sa marque, avec humilitéFormuler une mission simple et limpide, car en matière de marque la complexité est un aveu d'échecPorter ce renouveau en interne et faire adhérer les équipes, par la pédagogie et la répétitionSur la fin, on aborde des sujets plus personnels : concilier une carrière ambitieuse et une vie de famille épanouie, l'importance des temps de silence, et le besoin d'engagements qui ont du sens au-delà du travail.Ce qui m'a frappée chez Vincent, c'est son amour du produit et de la marque : une force tranquille, élégante et réfléchie, à l'image de la maison qu'il fait rayonner. Une belle leçon de marketing, et de vie.Bonne écoute ✨Chapitrage 00:00 Introduction02:02 Le marketing du luxe et le virage lifestyle de Montblanc08:24 Faire évoluer une marque de 1906 sans la trahir18:48 Choisir ses ambassadeurs et embarquer les équipes32:01 Ses racines, le sport et 17 ans chez Adidas44:42 Luxe ou grand public, et concilier vie pro et perso52:18 Le crible du Podcast58:16 Les livres recommandés par Vincent MontalescotNotes et références de l'épisode ✨ Pour retrouver Vincent :Sur LinkedIn✨ Pour retrouver les livres cités par Vincent :Open, d'André AgassiQu'est-ce qu'un chef, du Général Pierre de Villiers*Liens affiliés FNACHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.