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Watch the YouTube version of this episode HEREAre you a law firm owner looking to scale your business? In this episode of the Maximum Lawyer Podcast, Tyson interviews Matt Burke, the founder of Zilla Metrics, who shares his remarkable journey from a troubled youth to building a successful business helping law firms scale. They discuss law firm marketing, client experience, and operational challenges.With expertise in helping law firm owners scale, Matt talks about the importance of mapping the client journey. This includes understanding and mastering every interaction a client will have, from looking you up online to closing a case. Mapping the client journey also involves making each step of the process seamless. For example, if someone is getting to know your firm and wants to see if you are a good fit for them, create a quiz funnel on your website. This allows for someone to answer a few quick questions about their situation, leading to that first call.Matt and Tyson chat about patterns seen in successful law firms. Successful law firms are focused on generating leads and are obsessed with the intake system. Since intake is a crucial part in making money, many successful firms get it right. Their system is easy, quick and uses all the right tools and processes. Another pattern is having a good CRM. Many firms fail because their CRM is not being used by staff or is too complicated. Find a good, simple CRM so your firm can flourish!Take a listen!06:28 Lessons from Legal Struggles16:51 Learning to Read People27:23 Law Firm Growth Patterns37:43 Milestones, Progress, and Zilla Metrics Origins41:42 What Makes a Good Attorney43:10 Three Pillars of Law Firm GrowthTune in to today's episode and checkout the full show notes here. Connect with Matt:Website Instagram Facebook Linkedin Youtube
What does it really take to grow a skincare brand from a personal need to national retail shelves?In this episode, I'm talking with Sarah Wilensky, the founder and CEO of Blossom Essentials, a clean skincare brand for dry, sensitive, and reactive skin. You'll hear how Sarah built her product line from scratch, landed retail deals including Walmart and Nordstrom, and made bold decisions like a full rebrand to match her growth goals. We also break down what visual investments she made, how she found her designer, and what she looks for when hiring creatives.Whether you're a designer working with product-based brands or a founder looking to scale, this conversation is packed with insights.You will learn:What made her invest in rebranding and packagingHow she knew her visuals needed to evolve for retailThe difference a long-term designer relationship makesHow she built visibility using Meta ads and trade showsTips for standing out in the saturated skincare marketGrab a cup of coffee, your notes, and get ready to redefine how you work with brands that scale!And if you're tired of wasting time on invoices, tracking payments, or chasing overdue bills, check out FreshBooks. It's the all-in-one invoicing and accounting software I use to stay organized and focus more on design - not admin.Aventive Academy's Resources:From Crickets to Clients: https://aventiveacademy.com/crickets-to-clients/$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/Client Portal for Designers: https://aventiveacademy.com/client-portal/ The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/Mockup Magic: https://aventiveacademy.com/mockup-magic/ Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/ 12-Week Business Program for Designers: https://aventiveacademy.com/profit Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
In 2019 I went down to Galway to do a podcast with Black Pug Studio. Six years have passed since that podcast and Tony Moreno ,and Julien Garrigues co-founders of Black Pug Studio contacted me about doing a follow up podcast. So, I did the follow up podcast via Zoom and we had an interesting chat. The podcast is being published in 2 parts.Tony and Julien recap on what they do, Pocket Gamer, Unreal Engine 5, modding, AI, Branding and more. More about Black Pug Studio:Black Pug Studio is a dynamic creative agency based in Galway, specialising in first-class web design, unique branding solutions, innovative digital designs, and proficient software and web development. They also make awesome video games too.
Branding legend David Aaker returns to JUST Branding to unpack what separates truly strategic brands from the sea of sameness in 2025. We also spotlight the updated edition of Aaker on Branding and wrap with a fast-paced quickfire round you won't want to miss. If you care about building brands that actually matter—this is essential listening.
Rediffusion d'un des épisodes les plus écoutés du Podcast du MarketingJ'ai récemment lu un livre qui m'a percuté, il s'agit de The One Thing de Gary Keller and Jay Papasan. The One Thing est un best seller de l'entrepreneuriat, et pour cause il nous montre comment être plus efficace en définissant la seule et unique chose à faire pour développer notre activité. Rien que l'idée me plaît! Dans cet épisode, je vous propose mon résumé de ce livre et comment je vois cette méthode impacter notre quotidien.>> Recevoir le livre The One ThingAutres épisodes qui pourraient vous plaire :Leçon de productivité avec la semaine de 4 heures de Tim FerrisLes 13 outils qui me font gagner du tempsComment organiser son temps ?---------------
In this week's episode of Search with Candour, Jack Chambers-Ward discusses the dynamic relationship between branding and SEO with Krešimir Ćorluka, co-founder of Canonical Agency and one of the organisers of Zagreb SEO Summit.Discover the potential pitfalls of bad branding, learn how to ensure your brand strategy supports your SEO efforts, and understand why knowing your customer base is crucial. Plus, get insights into the future challenges and opportunities brought by AI and LLMs in the digital marketing landscapeFollow Krešimir:Zagreb SEO Summit: https://zagrebseosummit.com/Canonical Agency: https://canonical.hr/LinkedIn: https://www.linkedin.com/in/kresimir-corluka/00:00 Highlight reel01:08 Introduction03:34 Zagreb SEO Summit Recap12:21 Challenges in Branding and Rebranding35:38 The Importance of Team Collaboration36:22 Challenges with Brand Managers36:52 Misguided Corporate Decisions41:10 The AI Hype and Its Pitfalls45:51 The Future of Google and AI52:52 Monetisation and Content Quality Concerns59:15 Final Thoughts and Recommendations
Episode Description - Join host Martin "Marv" Bel as he sits down with podcaster John from "What's Up with John and Rena" for an in-depth conversation about the evolution of podcasting, mental health awareness, and the art of authentic audio storytelling. From interviewing people on Skid Row to creating successful podcast partnerships, John shares his journey through the podcasting landscape and offers invaluable advice for aspiring podcasters. Key Timestamps & Topics - [00:00:00] - Introduction & Show Origins ● Welcome to Pods Like Us with Martin "Marv" Quibell ● Introduction to John and the "What's Up with John and Reena" show ● The confusing history and evolution of the podcast [00:01:00] - Mental Health Journey & Podcast Genesis ● John's misdiagnosis story: from bipolar to depression and ADHD ● Living next to Skid Row in Los Angeles (2014) ● The birth of "Bipolar Style" podcast ● Cautionary tale about podcast naming and mental health stigma [00:02:00] - RSS Feeds & Podcast Evolution ● Understanding RSS feeds as the backbone of podcasting ● Treating first podcast as "practice feed" ● Evolution from "Signal Jams" to "Deviant Lounge" to "What's Up" ● The importance of adaptability in podcasting [00:03:00] - Partnership with Reena ● Meeting co-host Rena through Twitter/X ● Rena's background: Jerry Springer Show producer ● Creating a "super group" approach to podcasting ● The concept of podcasting as a "lounge for podcasters" [00:04:00] - Content Strategy & Social Media ● Using X/Twitter for podcast guest discovery ● Topic selection process for episodes ● Recent discussions: cell phone bans in schools and concerts ● Organic conversation development [00:05:00] - Editing Philosophy & Audience Retention ● Unique editing approach: cutting conversations mid-topic ● Background editing while gaming technique ● Achieving 110% completion rates vs. industry 70% ● The "shave and a haircut" psychological hook [00:07:00] - "Daily Emotions" Era ● Transition from "Bipolar Style" to "Daily Emotions" ● The challenge of trauma dumping in mental health podcasts ● Learning when to pivot podcast focus ● The consuming nature of mental health content creation [00:08:00] - Podcasting Influences & Inspirations ● Dean Delray's "Let There Be Talk" as major influence ● The power of reaching high-profile rock and metal guests ● Mark Marin's WTF show impact ● Transitioning from music industry to podcasting [00:09:00] - Early Broadcasting Background ● High school radio station with actual transmitter ● Public access cable TV experience in San Francisco ● "Wayne's World" style local TV show ● The "simulation" approach to content creation [00:12:00] - RSS & Download Philosophy ● RSS and downloadability as core podcast elements ● Avoiding "streaming subscription hell" ● 20 years of RSS technology celebration ● Focus on audio vs. video debates [00:13:00] - Rena's Background & Skills ● Jerry Springer Show production experience ● Natural interviewing and listening abilities ● The maven quality: connecting people and opportunities ● Play-by-play vs. color commentary dynamic [00:15:00] - Interview Dynamics Analysis ● Rena's therapeutic listening approach ● John's self-awareness about talking too much ● The balance between liberal and conservative perspectives ● Finding common ground through shared topics [00:17:00] - Jerry Springer Connection ● Jerry Springer's appearance on "Better Call Daddy" ● Recognition of Rena's producer skills ● The importance of information gathering in production [00:19:00] - Podcast Industry Observations ● Musicians vs. music industry people comparison ● Podcasters vs. podcast industry professionals ● The commodification of creative passion ● Live Nation experience and craft services anecdotes [00:20:00] - Branding & Visual Identity ● The critical importance of podcast naming ● Etymology and word psychology in naming ● Domain availability considerations ● Logo design: "Does it look cool on a t-shirt?" [00:21:00] - Music Rights & Audio Strategy ● The sticky nature of music rights in podcasting ● Recommendation for original music performance ● Minimalist intro approach vs. TV-style intros ● The power of simple audio stingers [00:23:00] - Content Longevity & "Zombie Podcasts" ● Creating evergreen content without rights issues ● The concept of "zombie podcasts" living forever ● Authentic vs. polished AI content predictions ● The value of human authenticity [00:25:00] - Life Experience as Research ● Being kicked out at 14 and learning independence ● Life experiences as natural podcast material ● The balance of sharing vs. professional discretion ● Using stage names and artistic personas [00:27:00] - The Power of Memorable Names ● Single-syllable name effectiveness ● Comparison to Cher, Norm, and other one-name personalities ● The hook quality of punchy names ● Domain purchasing with special characters [00:29:00] - Advice for New Podcasters ● "Make a fucking mess" - authenticity over perfection ● Approach podcasting as an art project ● The mechanical aspects are teachable in a week ● Being yourself is the hardest part [00:30:00] - Technical Accessibility ● Free tools and apps like Riverside ● No excuse for technical barriers ● Borrowing equipment to start ● The importance of experimenting before committing [00:31:00] - Community & Networking ● Don't be afraid to reach out on social media ● Asking to be guests on shows you enjoy ● Building circular podcast community ● The "jam session" approach to podcasting [00:32:00] - Show Recommendations & Contact Info ● Let There Be Talk with Dean Delray ● Mark Marin's WTF show ● Dave Jackson's School of Podcasting ● Contact: lillystudios.com and deviantlounge.com [00:34:00] - Music Discussion & Equipment Talk ● Bass guitar preferences and Steinberger memories ● The Police concert memories from age 12-13 ● Fender artist relations and Tony Franklin connection ● The evolution of electronic drums integration [00:42:00] - Future Music Projects ● "Bomb Repair" EDM project concept ● Uploading music as podcast episodes ● Exploring synth music and experimental styles ● The cassette culture connection Key Takeaways - 1. Authenticity Over Polish: Focus on genuine conversation rather than perfect production 2. Community Building: Podcasting success comes from connecting with other podcasters 3. Adaptability: Be willing to evolve your show's name, format, and focus 4. Technical Simplicity: Don't let equipment concerns prevent you from starting 5. Unique Editing: Experiment with non-traditional editing to improve retention 6. Strategic Naming: Choose names that are memorable, shareable, and brandable 7. RSS Independence: Maintain downloadable content to avoid platform dependency 8. Life as Content: Your experiences are your greatest source of material Mentioned Resources & Tools - ● Riverside (podcast recording app) ● Hindenburg (audio editing software) ● YouTube Sound Library (royalty-free music) ● RSS feeds and podcast hosting platforms ● Social media for guest discovery (X/Twitter) Contact Information - John Lilly: Website: lillystudios.com / Podcast: deviantlounge.com Martin "Marv" Quibell: Website: themarvzone.org / Podcast: Pods Like Us (available on all streaming platforms) #PodcastingTips #MentalHealthPodcasting #AudioStorytelling #PodcastCommunity #IndependentPodcasting #ContentCreation #PodcastInterview #DigitalMedia #PodcastStrategy #AudioProduction This episode of Pods Like Us showcases the authentic journey of podcasting evolution, from mental health advocacy to community building, offering practical insights for both new and experienced podcasters looking to create meaningful audio content.
Watch the YouTube version of this episode HEREAre you a law firm owner looking to create better work environments for your staff? In this episode of "The Guild Live Show," Tyson explores why every team does not always thrive in a so-called “innovative” culture, emphasizing the importance of tailoring workplace environments to unique needs. Tyson speaks to the importance of culture fit for companies who want to create healthy work environments. Sometimes the culture of a firm involves a certain type of individual who will make the firm better. Relying on creating a team of misfits can create environments where people might not be able to keep up and it can be damaging. If the environment of your firm is fast paced, it is important to hire people that fit that mold. Leaders play a role in creating and determining what the culture is and it is important that leaders know what they want for their firm.Good work environments support employee's development and mental health. Tyson shares some team activities leaders can coordinate to boost cognitive health. This can be things employees do solo or the team does together. Ideas include the team tracking their sleep to find out how much is needed to be productive, creating 90 minute work blocks where everyone does focused tasks and committing to minimizing some low value channels of information, like social media.Take a listen.1:20 The importance of culture fit over emulating large companies4:00 Leaders' role in creating cultures that attract and repel talent8:55 5 ways to make yourself less intelligent15:14 Suggestions for team activities to boost cognitive healthTune in to today's episode and checkout the full show notes here.
The hosts dissect Spindrift's decision to discontinue its Spiked line and spotlight rising CPG stars Mooski and Painterland Sisters, each of which recently announced major funding rounds. They also preview upcoming Taste Radio meetups in the U.S. and U.K., before taking bites and sips of oat bars, cookies and a Patrick Mahomes-backed coffee brand. Show notes: 0:15: Shu-Cation. Spin-Cycle. Moo-Money. Meet-Up. Fruit-y Tea. – Ray is still MIA, but Mike is here to handle his responsibilities. The hosts discuss the discontinuation of Spindrift Spiked and speculate on the reasons behind the move. They also highlight seven-figure funding rounds secured by Mooski and Painterland Sisters and commend both brands for their quality, strong branding and founder-led focus. The discussion moves to upcoming Taste Radio events planned in San Diego (Sept. 16), San Francisco (Sept. 18) and London (Oct. 2), before the hosts sample products from Throne Sport Coffee, Al's Real Goods, KACE fruit tea and a new “calm” variety of Crunchy Hydration. Brands in this episode: Spindrift, High Noon, Mooski, Painterland Sisters, Chutni Punch, Oat Haus, Throne Sport Coffee, Paqui, Mountain Dew, Al's Real Goods, KACE, Crunchy Hydration
In a retail landscape obsessed with speed and conversion, Anthropologie has mastered something far more elusive: cultural alchemy. How do you transform a fleeting TikTok trend into a cross-category empire spanning everything from ceramic lamps to cashmere sweaters? COO Candan Erenguc reveals the operational artistry behind turning cultural moments into commerce gold, and why connection always trumps conversion. The Genius Behind That Viral DressKey takeaways:Community over conversion - Building authentic customer relationships drives long-term success more than short-term sales optimizationCultural instinct beats data - When responding to viral moments and cultural trends, intuition often signals opportunities before data can catch upChoice trumps speed - Customers value optionality in how, when, and where they receive products more than just fast deliveryLocalized curation wins - Store-specific assortments based on neighborhood demographics and customer needs drive expansion successCross-category trend application - Scaling cultural moments across diverse product categories (from eccentric lamps to dog sweaters) maximizes trend participation[00:03:13] "[Our merchant teams] are ahead of the curve, predicting trends. And if I may be so bold, they're influencing trends." - Candan[00:05:53] "It's symbiotic. Our goal is to give customers what they want. But I think …sometimes they don't know yet what they want." - Candan[00:20:04] "Connection over conversion. You build the connection, everything else will come." - Candan[00:16:41] "I don't think that the most important thing is speed. I think the most important thing is choice." - Candan[00:19:43] "We're also at a time where people are much more savvy than we give them credit for." - PhillipIn-Show Mentions:Listen to Mindy Massey, Anthropologie Global Director of Stores, on the latest season of Step By Step.Associated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
In this episode of More or Less, Brit Morin and Dave Morin sit down with legendary VC Tony Conrad (True Ventures) for a candid conversation on the state of venture capital, the real impact of AI, the death of social media, and why non-attribution and EQ matter more than ever.Chapters:01:30 – The Power (and Rarity) of Non-Attribution in Venture 04:00 – Building Culture After the Dot-Com Crash 06:00 – Why We Don't Do This for the Money 08:30 – EQ vs IQ: The Human Side of Venture Capital 11:00 – The Wildfire Story: When VCs Show Up as Humans 16:50 – The Best GPs & Firms: Inspiration from Legacy and Newcomers 22:30 – Space Tech Is Real Venture Capital (Not Just AI) 28:10 – Venture Is a Contact Sport: Lessons from Ron Conway 30:40 – AI Hype: Is There Any Money Left for Startups? 40:00 – Manipulation, Social Media, and the Rise of AEO 49:30 – Building Brands in the Age of AI (and Why We Paused Consumer) 55:00 – The Dangers of AI Hype and Overfunding 57:00 – Why Contrarian Investing Can Wait—Focus on AI Now 1:04:00 – Pop Culture Corner: Taylor Swift, Branding, and First Concerts We're also on ↓X: https://twitter.com/moreorlesspodInstagram: https://instagram.com/moreorlessSpotify: https://podcasters.spotify.com/pod/show/moreorlesspodConnect with us here:1) Sam Lessin: https://x.com/lessin2) Dave Morin: https://x.com/davemorin3) Jessica Lessin: https://x.com/Jessicalessin4) Brit Morin: https://x.com/brit
Chapters: 00:00 – Welcome & Guest Introduction 01:00 – First Encounters with Cannabis 05:20 – Building Community Through Cannabis 07:30 – How Kevin & Mike Met (Poker Night & Family Ties) 11:00 – The Immigrant Hustle & Chaldean Roots 15:00 – Lessons from Parents & Work Ethic 19:00 – From Boarding School to Cannabis Passion 22:00 – Medicinal Side of Cannabis & Family Stories 28:00 – Shifting Family Perspectives on Cannabis 29:30 – Founding Mango Cannabis 33:00 – Why They Chose Oklahoma (Blue Water vs Red Water Markets) 37:00 – The Story Behind the Name “Mango” 41:00 – Early Vision vs Reality of Running a Dispensary 43:50 – Unique Challenges of Cannabis Retail 47:20 – What Sets Mango Apart from Corporate Cannabis 50:40 – Marketing Strategies That Work in Cannabis 55:20 – Branding vs Marketing & Word of Mouth Power 58:10 – The Long-Term Vision for Mango 01:02:00 – Music Memories & First Concert Stories EndoDNA: Where Genetic Science Meets Actionable Patient CareEndoDNA bridges the gap between complex genomics and patient wellness. Our patented DNA analysis platforms and AI technology provide genetic insights that support and enhance your clinical expertise.Click here to check out to take control over your Personal Health & Wellness Connect with EndoDNA on SOCIAL: IG | X | YOUTUBE | FBConnect with host, Len May, on IG
Welcome to The Discovery Workshop presents- The Witchlight Saga, a D&D podcast. In this episode the adventurers start their journey to downfall.Dungeon Master: James RobertsPCs: Sahaly Glenfellow (Ashley Roberts) Kiyoshi (Donovan Roberts)Shuyun (Kris Hall)Ballar Bluebrook (Kerry Callander)Thank you https://soundcloud.com/jonathansegev for the music.
Is your branding secretly holding your business back? In this episode, I'm joined (once again!) by brand consultant Cara Bendon to explore the four big signs that your branding might be working against you rather than for you.We dig into:How to tell if people really understand what your product is (or if you're leaving them confused).Why attracting the wrong customers could be a sign your brand positioning needs tweaking.The importance of consistency across your website, social media, packaging, and even Amazon listings.What it means if you secretly feel embarrassed about your branding — and how that could be stopping you from taking opportunities.Cara shares practical tips, real-life examples, and plenty of encouragement to help you spot where your branding could use a refresh. Whether you're just starting out or you've been running your product business for a while, this episode will help you see branding not just as a logo, but as the whole experience you're creating for your customers. If you've ever wondered why sales feel harder than they should, why people aren't quite “getting” your product, or if you've hesitated to put yourself out there because of your visuals or packaging — this episode is for you.USEFUL RESOURCESDo you ever wonder how others perceive your brand? Whether your logo is up to scratch, and if your colour and font choices feel right for your product and your audience? Wonder no more – get your brand in front of a branding expert for free, instant feedback on your branding and your website.This week's podcast guest, Branding Expert Cara Bendon, usually offers brand audits for £250, but she's offering free mini-audits for my Amazon Made Easy members during a special bonus session in September.If you've been on the fence about joining, sign up now to benefit from this free session (only available to my members) - plus get access to everything else already included within the membership. All for £29 a month!This session is worth the membership alone, but I'm pretty confident you'll love the supportive and helpful space we've created and want to stay with us!Amazon Made Easy Membership https://vickiweinberg.com/membership/Website - www.carabendon.comInstagram - https://www.instagram.com/carabendon/LinkedIn - https://www.linkedin.com/in/carabendon/YouTube - https://www.youtube.com/@CaraBendonLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here:
Dans cet épisode solo, je partage les 5 leviers qui ont permis à Raphaëlla Nolleau, cofondatrice de Yakon&co, de multiplier par 5 son chiffre d'affaires en seulement un an en passant de 500 000 € à 2,5 M€.Au programme :Valider son marché rapidement sur le terrain, pas seulement sur ExcelPréparer ses process avant la visibilité pour éviter le chaosTransformer ses clients en véritables ambassadeursUtiliser la transparence dans les moments difficiles pour renforcer la fidélitéPenser grand dès le départ et se projeter à l'internationalUn épisode 100% actionnable pour tout entrepreneur ou toute entrepreneure.Bonne écoute !
Watch the YouTube version of this episode HEREAre you looking for help on how to grow and market your firm? In this episode of the Maximum Lawyer, Tyson interviews Travis Hoechlin and Vaidas Cikotas about how law firms can grow beyond referrals by embracing modern marketing strategies. They highlight the risks of relying solely on referrals, the need for a strong online presence, and the importance of effective intake processes. Solely relying on referrals can limit the growth of a law firm. It is important to diversify clientele and how you get revenue. For some, relying on referrals means a firm doesn't need to take time to update their website or care about how they are perceived to people trying to figure out more. This can really become problematic because referrals are not always guaranteed and you are missing out on a large portion of people who you could engage with.Though marketing is an important aspect of a firm, poor processes can make efforts useless. You can market your firm to the point where you are getting a lot of calls and interest. But, if your intake process is not good or your staff are not on top of the phone line, you are losing interest from people who are going off of first impressions. It is important to establish good intake processes to ensure your firm can flourish.Take a listen to learn more!05:41 Risks of Referral-Only Growth09:22 Catching Up After Neglecting Marketing 12:56 Short-Term vs. Long-Term Marketing Strategies17:58 Why Marketing Efforts Sometimes Fail24:20 Improving Intake and Staff Training 27:51 Website Conversion Optimization TipsTune in to today's episode and checkout the full show notes here. Connect with RizeUp Media:Website Instagram Facebook LinkedinX
Today's show is sponsored by: Beam Are you tossing and turning at night and running on fumes during the day? If so, then you are missing out on the most important part of your wellness, sleep. If you want to wake up refreshed, inspired and ready to take on the day then you have to try Beam's Dream powder. This best-selling blend of Reishi, Magnesium, L-Theanine, Apigenin and Melatonin will help you fall asleep, stay asleep, and wake up refreshed. So if you're ready for the best night of sleep you ever had just head to https://shopbeam.com/SPICER to receive 40% off your order. Firecracker Farms Everything's better with HOT SALT. Firecracker Farms hot salt is hand crafted on their family farm with Carolina Reaper, Ghost and Trinidad Scorpion peppers. This is a balanced, deep flavor pairs perfect with your favorite foods. Whether it's eggs, steaks, veggies or even your favorite beverage, Firecracker Farms hot salt is what you've been missing. Just head to https://firecracker.farm/ use code word: SEAN for a discount. Unlock the flavor in your food now! It's an all ladies panel this week on the Sean Spicer Show. President Trump was precise and nuanced with his executive order to prosecute the burning of the American flag. Expressing your first amendment right and burning the flag to incite anger and violence is a clear distinction and our panel weighs in on the recent executive order from the president. Some woke branding blunders got a dose of reality this week, first MSNBC went to MS NOW in a move that flopped then Cracker Barrel jumped in the mix only to see themselves eviscerated online and their parking lots empty. It was a quick blunder as Uncle Herschel was only removed from the iconic logo for a few days until Cracker Barrel folded and went back to their classic Americana logo. The DNC's summer meeting was utterly horrendous and embarrassing. A land acknowledgement that fell right back onto the land and a Democratic party that isn't worried about getting carjacked? Meanwhile the shining star of the Democratic party Zohran Mamdani struggled to get one single rep at 135 on the bench press at Men's Day in Brooklyn. Kamala Harris blew $1.5 Billion in 107, went over $20 Million and stuck the tab on the DNC. Imagine what she would of done with your money. Stick around to find out who this week's winners and losers are! Featuring: Emily Sturge Reporter | Campus Reform https://www.campusreform.org/ Caroline Downey Staff Writer | National Review https://www.nationalreview.com/ Christina Bobb Attorney | Judicial Watch Author: Defiant Get your copy of Christina's book here: https://a.co/d/0s070RK ------------------------------------------------------------- 1️⃣ Subscribe and ring the bell for new videos: https://youtube.com/seanmspicer?sub_confirmation=1 2️⃣ Become a part of The Sean Spicer Show community: https://www.seanspicer.com/ 3️⃣ Listen to the full audio show on all platforms: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-sean-spicer-show/id1701280578 Spotify: https://open.spotify.com/show/32od2cKHBAjhMBd9XntcUd iHeart: https://www.iheart.com/podcast/269-the-sean-spicer-show-120471641/ 4️⃣ Stay in touch with Sean on social media: Facebook: https://facebook.com/seanmspicer Twitter: https://twitter.com/seanspicer Instagram: https://instagram.com/seanmspicer/ 5️⃣ Follow The Sean Spicer Show on social media: Facebook: https://facebook.com/seanspicershow Twitter: https://twitter.com/seanspicershow Instagram: https://instagram.com/seanspicershow Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how consumer-created brand nicknames can backfire when brands adopt them officially. They reveal why "nickname branding" hurts performance across key metrics and shifts power dynamics in ways that damage brand perception.Topics covered: [01:00] "BMW is Powerful, Beamer is Not: Nickname Branding Impairs Brand Performance"[02:00] What nickname branding means and why brands do it[03:00] Speech Act Theory and power dynamics in marketing[04:00] When trying to be cool backfires spectacularly[06:00] Competent vs. warm brands and nickname effects[07:00] Transactional vs. communal messaging with nicknames To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Zhang, Zhe, Ning Ye, and Matthew Thomson. 2024. “BMW Is Powerful, Beemer Is Not: Nickname Branding Impairs Brand Performance.” Journal of Marketing 89 (1): 135–??. https://doi.org/10.1177/00222429241266586 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
You have all the strategies, all the frameworks, and all the tools, but you're still not implementing them. At this point, you know the problem isn't your lack of knowledge. Today I'm switching things up from my usual strategy heavy episodes to tackle the real issue that's keeping you stuck: your mindset around marketing and content creation. After being surrounded by entrepreneurs outside my direct industry, I've realized we're complaining about posting 3 times a week while others are treating content creation like the full-time job it actually is. The truth is, we're headed toward a future where you can't afford to be on just 1 platform anymore, and if you can't manage 2 posts now, you're going to struggle when the standard becomes 6 posts across multiple platforms just to crack six figures. This isn't about adding more to your to-do list, it's about fundamentally shifting how you think about content and marketing in your business. I'm walking you through the exact mindset shifts that have allowed me to expand my marketing platforms and treat content creation like what it actually is: the primary way I make money. From stopping the comparison trap with other niches to understanding why discomfort in content creation is actually data, these shifts will change how you approach your entire marketing strategy. In today's episode, we're talking about: How to reframe every post as a salesperson knocking on 1,000 doors The difference between teaching and selling through content Why comparing your content to other niches is sabotaging your strategy How comfort in content creation is actually preventing your growth The mindset shift from inspiration-based posting to systematic content creation Connect with me: Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
The Third Growth Option with Benno Duenkelsbuehler and Guests
Are you looking for a Third Growth Option ℠ ? Branding isn't about logos or colors—it's about making a compelling promise and consistently delivering on it. The simple definition “Compelling Promise Delivered” shifts branding from a surface-level exercise to a true growth driver.Key takeaways:• Brand = promise; without clarity, success is impossible • Branding has two sides: customer-facing (promise) and operations-facing (delivery) • Strong brands invest time in refining their promises for better positioningWhat do you think—does your brand clearly articulate a promise and consistently deliver?Always growing.Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com
Leaving corporate for business ownership is thrilling—and terrifying. Verdine Baker, a franchise executive who's guided hundreds of owners, shares what really happens when fear meets opportunity—and how resilience and culture create lasting success. With Meg Schmitz leading the conversation, senior executives will discover the playbook to step out confidently and build freedom on their own terms.
REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig MinassianThis week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand.Here are a few key takeaways from the episode:Comedy brings people together to talk about a variety of topics (if done right)Craig is a savant when it comes to bringing together of possibility, responsibility, and participationThere is a great influence in not only your bosses but also your peersWant to publish a tweet? Do this first... NOTES:Clinton Global InitiativeStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
In this episode of SaaS Fuel, host Jeff Mains sits down with serial entrepreneur and strategic executive Josh Sizemore, a powerhouse in building and scaling consumer brands in retail, CPG, wellness, and ecommerce. Drawing from decades of experience (including billion-dollar brands and innovative startups), Josh reveals the realities of taking niche health products to household names—without losing your brand's soul or becoming just another “me-too” in a crowded market.The conversation uncovers the art and science of brand storytelling, making the leap from DTC to retail, the power of deep versus wide expansion, the importance of authentic leadership, and how to avoid the pitfalls of solo decision-making and delegation. Josh gets candid about his journey launching a premium water brand, the value of grit in founder storytelling, navigating retail growth, keys to scaling SaaS marketplaces, and the ever-present challenge of knowing when to sell or double down.Whether you're a SaaS founder, a CPG upstart, or growing any high-integrity brand, this episode is loaded with actionable insights on leading powerfully, communicating clearly, and building market momentum that lasts.Key Takeaways00:00 AI, Innovation, and Mindset Shift06:35 Boost Product Sales with Sampling07:38 Slow and Steady Market Expansion11:24 Effective Virtual Communication Tools16:24 Water Donation and Distribution Initiative18:24 "Authentic Storytelling in Branding"23:00 "Original New York Salsa Success"27:00 Entrepreneurship Patience and Resilience30:05 High-End Retail Venture Story32:49 Founders' Delegation Challenges35:48 Instincts and Delegation39:31 Entrepreneurial Journeys in InnovationTweetable QuotesIf a distributor wants you but the retailers don't want you, then they're not going to bring you in. If a retailer wants you and then, but you don't have distribution to that retailer, well how are you going to get there? So it's gotta all kind of work in synchronous, you know, together and kind of synchronize itself up." - Josh Sizemore"you have to just stick to the play of slow and steady until you, you know, until you have the, the capital and the resources to hire 100 people or whatever to get to those stores." - Josh Sizemore"when you're not communicating directly to somebody, you have to be super, like, aware of, okay, does this text sound kind of even killed or is it over the top, or is it underwhelming when you send those communications through virtually?" - Josh Sizemore"just make sure that whoever it is is authentic. They're coming from a perspective of grit and grind." - Josh SizemoreScaling with Integrity: "Delegation isn't just about survival, it's about enabling real growth." - Jeff MainsAI and the Future of Work: "Documenting current processes is the first step to any meaningful innovation." - Jeff Mains"It's not strategy, not charisma, it's not even luck. It's relationships, specifically four of them." - Jeff Mains"It's really refreshing to be able to turn that over to somebody like that. They can just take it and run with it and make it so much better than even we thought it could be." - Jeff MainsSaaS Leadership LessonsDon't Rush Retail: Go Deep Before WideEarly retail wins are tempting, but focus on dominating a few stores at a time before expanding. Depth beats spread.Grit and Authenticity Beat Flashy MarketingShare real founder stories and struggles; people spot authenticity and reward it.Test Relentlessly and Leverage DataWhether it's email...
Une chute brutale de trafic, des ventes en berne, des clients qui désertent… Quand vos résultats s'effondrent, la panique guette. Pourtant, une crise marketing n'est pas forcément une fatalité. C'est même souvent une opportunité pour revoir sa stratégie et sortir plus fort.Dans cet épisode, nous explorons les étapes clés pour traverser une crise sans paniquer :Distinguer une crise ponctuelle d'un problème structurel,Identifier précisément le point de rupture,Mettre en place des actions concrètes pour rebondir,Consolider vos fondations pour éviter de revivre la même situation.Vous découvrirez comment analyser les bons indicateurs, décider d'une stratégie de communication adaptée, repenser la valeur délivrée et même transformer l'échec en facteur de différenciation.Un guide complet pour garder la tête froide quand vos résultats s'effondrent… et transformer une crise en tremplin vers une croissance durable.---------------
Business - Jesse Mansfield | CEO @ Print Shoppe
Cracker Barrel is backtracking on its nearly $700 million rebrand after widespread backlash from customers and investors. The overhaul, centered on a text-only logo and a modern design, was criticized as sterile and out of step with the chain’s nostalgic image. Geoff Bennett discussed the rebrand, the backlash and the politics at play with Americus Reed, marketing professor at the Wharton School. PBS News is supported by - https://www.pbs.org/newshour/about/funders. Hosted on Acast. See acast.com/privacy
This week, we're wrapping up the summer with the final episode recorded in the south of France at the Cannes Lions Festival of Creativity. Captured at Chez Vayner, this roundtable brings together three powerhouse leaders to explore how trust, courage, and community are driving the next wave of brand growth—and why the return of creative simplicity may be the key to long-term success.Joining Jim is...Jackie Jantos, President & Chief Marketing Officer of Hinge. Leading the dating app “designed to be deleted,” Jackie is redefining intentional connections for Gen Z and beyond. With past leadership roles at Coca-Cola and Spotify, she shares her insights on elevating young voices and keeping a brand true to its purpose.Lesley Scofield, Founder of Be LOVE. At her newly launched electrolyte beverage brand, Lesley is building around values of joy, connection, and community. Inspired by her own journey of growth and resilience, she's on a mission to spark meaningful real-world experiences.Gael De Talhouët, Chief Marketing & Digital Officer at Essity. A two-time Cannes alum, Gael has led groundbreaking work in feminine care and hygiene, including being the first to show red blood on TV. He credits consumer empathy, agency partnerships, and trust in creative teams as the foundation for bold, industry-shaping campaigns.Together, Jim and these leaders share a candid discussion on building brands that matter—across dating, wellness, and hygiene—showing how courage and conviction can cut through complexity and deliver lasting impact.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Building Business Value Through Strategic Branding: Insights from Wendy Coulter of Hummingbird Creative GroupIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge interviewed Wendy Coulter, President and CEO of Hummingbird Creative Group. With over three decades of expertise in branding and marketing, Wendy discussed how strategic branding can transform a business—not just in terms of sales and marketing, but across company culture, operations, and even its overall valuation. This episode is a must-listen for business leaders, marketers, and entrepreneurs looking to leverage branding for long-term success.Strategic Branding as a Business Growth EngineWendy highlights that branding is a strategic asset that impacts every part of a company, from culture to customer interactions. It's not just about a logo or a catchy slogan; branding encompasses the entire business model. It shapes internal culture, drives how employees engage with customers, and builds a reputation that attracts trust and credibility. By aligning your brand with your core values and mission, you create a business that stands out in a crowded marketplace.Wendy also points out the critical role that branding plays in company valuation. A well-established, differentiated brand can increase your company's worth by as much as 25% to 100% when the business is up for sale. Companies with strong brands are seen as more attractive to investors, and they often enjoy higher profit margins compared to their competitors. As such, branding isn't just an expense—it's an investment that pays off long-term in terms of both growth and valuation.Finally, Wendy emphasizes the importance of starting with strategy before diving into tactics. Many businesses rush into digital marketing or paid ads without a clear brand strategy, leading to wasted resources and ineffective messaging. Instead, businesses should define their unique value propositions, set clear goals, and develop a comprehensive brand strategy to guide all marketing efforts. This ensures that all campaigns and messaging are aligned with the company's business objectives, reducing wasted spend and improving effectiveness.About Wendy CoulterWendy Coulter is the President and CEO of Hummingbird Creative Group, a branding and marketing agency that helps businesses elevate their brands to drive growth. With over 30 years of experience in marketing, Wendy has worked with numerous companies to create impactful, strategic brands that resonate with their audiences and position them for long-term success. She is passionate about using branding as a tool for transformation, helping businesses of all sizes navigate the complexities of the market to stand out and thrive.About Hummingbird Creative GroupHummingbird Creative Group is a strategic branding agency dedicated to helping businesses of all sizes build and elevate their brands. With a focus on clarity and differentiation, Hummingbird works closely with clients to define their core values, mission, and unique positioning. The agency's services go beyond traditional marketing; they aim to create a cohesive brand experience that aligns with business goals, drives growth, and fosters internal culture. Through their tailored approach, Hummingbird helps companies build brands that resonate with both their teams and their customers.Links Mentioned in This Episode:Hummingbird Creative GroupThe Hummingbird Effect PodcastKey Episode HighlightsBranding as a Strategic Asset: Strong branding impacts every aspect of your business, from culture to operations, and is critical in differentiating your company.Branding and Company Valuation: A...
This week, join us for an EXCLUSIVE interview. Candi sits down the Seth, the father of one of the boys in the Loudoun 3 Case. Plus, hear from Josh Hetzler, an attorney with The Founding Freedom's Law Center, who represents the Loudoun boys and their families.Learn more about the case at FoundingFreedomsLaw.org
In this episode of Hustle Inspires Hustle, Alex Quin sits down with Greg Vetter, founder of Tessemae's, to discuss how a stolen bottle of his mom's homemade salad dressing sparked the creation of a national clean-food brand. Greg shares the realities of building a business from scratch, including cold-calling executives for insights, inventing clean manufacturing, and scaling Tessemae's to a $300–$500 million valuation—only to later face investor conflict and a complete collapse of the company. He opens up about writing his book Undressed, launching new ventures like Altaresh, Quenchers, and Tushies, and how staying grounded through family, routine, and faith helped him rebuild and support other entrepreneurs through his brand accelerator.Episode Outline:[00:00:04] Greg Vetter joins Alex Quin; summer recap and background[00:01:45] Exposure to wealth at college sparked entrepreneurial curiosity[00:04:22] Cold-calling executives to learn about success[00:05:29] Developing a sales system for tracking daily productivity[00:06:26] How a stolen bottle of dressing sparked a business idea[00:08:02] Early reactions from wife and mom to Tessemae's concept[00:09:00] First retail demo and 660 bottles sold in 5 days[00:11:35] What made Tessemae's different: clean ingredients and taste[00:12:55] Early marketing strategies: Facebook, in-store demos[00:14:12] Building a manufacturing plant from scratch[00:15:54] Business valued at $300M–$500M[00:17:27] Investor conflicts, legal battles, and business implosion[00:20:39] Launching the book Undressed after losing the company[00:23:20] Daily routines, mindset, and resilience as a dad and entrepreneur[00:26:33] New venture: Altaresh, and major partnerships with Sam's Club and Costco[00:28:59] Other businesses: Quenchers (vodka beverage), Tushies (portable toilets & wipes)[00:31:30] Brand accelerator and helping others scale their product companies[00:32:51] Legacy thoughts and personal branding symbolsWisdom Nuggets:Curiosity Fuels Success: Greg's success started with asking questions—first to wealthy teammates' parents, then to CEOs. Curiosity and the willingness to learn opened massive doors.Track Progress, Not Busyness: By creating a point-based system to track real sales progress, Greg focused on results over appearances. Real productivity drives outcomes, not just effort.Clean Ingredients, Clear Value: Tessemae's succeeded by removing unnecessary ingredients and offering better taste and transparency. Consumers valued authenticity, especially when paired with a strong story.Chaos Isn't the End—It's the Shift: Even after investor lawsuits and the collapse of Tessemae's, Greg used the experience as fuel to write a book and build new businesses. Failures can spark reinvention.Build Systems That Serve Others: Altaresh streamlined grocery prep with pre-portioned kits. Solving industry pain points and making others' jobs easier can be a path to big wins.Power Quotes"We were the first clean ingredient salad dressing on the market." - Gregory Vetter "We got valued between 300 and 500 million bucks." - Gregory Vetter Connect with Gregory:Website: (https://www.gregoryvetter.com/)Instagram: (https://www.instagram.com/glvetter/)LinkedIn: (https://www.linkedin.com/in/gregvetter/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ever find yourself overthinking, over-talking, and over-complicating—only to end up further from clarity than when you started? In this episode, Lauren pulls back the curtain on her own process of rediscovering simplicity in her work, brand, and mission. From redefining values to reimagining what it really means to Spit Fire, she shares the mindset shifts and practical questions that helped her cut through the noise and reconnect with her fire. Whether you're a business owner, leader, or creative, you'll learn how to strip away the jargon, sharpen your message, and get back to the passion that fuels real impact. Because clarity isn't just a gift—it's a strategy.
Why Checklists Still Convert (When Done Right) Lead magnets aren't dead, but the way we use them has changed. In the first episode of my brand-new Lead Magnets That Still Convert Series, I'm diving into one of my favorite opt-ins: the step-by-step checklist. You'll learn: ✔️ Why checklists still work in today's AI-driven landscape ✔️ How to design a checklist that delivers micro-wins and builds trust ✔️ The role of your story and social proof in making it irresistible ✔️ The “sweet spot” for checklist length (hint: less is more!)
Join Kirsten Flory, Anthony Blanco and Danielle J. Martin as the trio behind The Entrepreneurs Edge! Our conversation today centers around how to be resilient. Whatever the economy, our home life or careers are doing, having the ability to focus on opportunity is key to your success. These three professionals share how they overcame plenty of obstacles, and created wealth, business and branding success. UPCOMING LIVE EVENT! Join us in Late October, 2025 for our first LIVE event in Topeka, KS! Follow us @Theeedge for additional details!
Design expert Ross Evans joins the podcast to explain why visual branding is key to travel business success — and how to make yours better.
Jackie Jantos, Hinge's president and CMO, shares tips for winning with Gen Z and how Hinge has been able to see growth when other dating apps are seeing declines
In this special episode of Hustle + Heart, Beth sits down with the creative force behind the skinBe brand, Julia Calleo, Creative Coordinator and storyteller extraordinaire. From turning vision into visuals to building a brand voice that feels both elevated and emotionally resonant, Julia shares a behind-the-scenes look at the artistry, strategy, and intention that power skinBe's aesthetic identity.They dive into Julia's unique career path, from fashion and commercial photography to leading creative strategy in the aesthetics industry and explore how she balances beauty and business with boldness, clarity, and heart. Expect real talk on founder-creative chemistry, what fuels her creative process, the myth of overdesigning, and how a strong brand is built from the inside out.Whether you're a brand builder, creative thinker, or aesthetic lover; this episode is full of inspiration and insight you won't want to miss. Follow skinBe on socials @skinbemedspa and online at www.skinbemedspa.com.
Watch the YouTube version of this episode HEREAre you looking for tips on how to be a better attorney and business owner? In this episode of the Maximum Lawyer Podcast, Tyson interviews an experienced family law attorney, John Nachlinger about the evolving practice of divorce law. The discussion covers the emotional complexities of family disputes, the drawbacks of adversarial legal tactics, and the benefits of collaborative, solution-focused approaches. John provides some insights on the difficulties of family law. Many attorneys rush into the court process rather than using problem solving to avoid it. Court can really become traumatic for all parties involved, including the children. For John, family law is all about finding solutions in order to avoid court. Because family law often deals with high emotions from all involved, it is important to be collaborative and work with everyone to reach a solid conclusion.John speaks to delegating intake as an attorney and provides some advice that should be followed. If you are an attorney who also acts as the boss of a firm, you need to take your attorney hat off and figure out how best to run your firm. You need to hire good people you trust who can focus on tasks like intake so you can worry more about building your business and marketing to get more clients.Listen in to learn more!00:47 Exploring why family law is difficult6:31 Critique of the billable hour model 17:27 Advice for attorneys on delegating intake 41:25 Helping clients communicate effectively during divorceTune in to today's episode and checkout the full show notes here. Connect with John:Website Website for MenPodcast X Instagram Facebook Linkedin Pinterest
Is Cracker Barrel telling us all to shove it? Also, why did Ohio State ban Dave Portnoy from the Texas game? We talk about Lil Nas X pleading not guilty, what job hugging means, and lots more!
Aishwarya Iyer built one of the fastest-growing premium CPG brands by doing what many startups overlook: putting product integrity, brand trust, and strategic timing ahead of rapid retail expansion. In this episode, Aishwarya, the founder and CEO of admired pantry staples company Brightland, shares how discovering a major gap in the olive oil industry sparked the creation of her mission-driven, design-forward brand. She dives into her philosophy of disciplined growth, reveals why she turned down Whole Foods twice, and explains why building a lasting business starts with knowing your customer better than anyone else. Show notes: 0:25: Interview: Aishwarya Iyer, Founder & CEO, Brightland – Aishwarya draws parallels between her personal journey as a new mother and entrepreneur, and emphasizes the importance of belief and mindfulness in the growth of and success of Brightland. She talks about how Brightland was born out of a conviction that consumers deserved better olive oil, the company's focus on sourcing California-produced, high-quality oils and how she educated herself about the category and entrepreneurship. Aishwarya is candid about her early doubts, logistical missteps, and the pressure of launching Brightland, how she landed a small but impactful New York Times mention and her decision to turn down Whole Foods (twice). The conversation also delves into Brightland's brand strategy, where the beautiful, elevated packaging acts as a “Trojan Horse” to invite education and trial. She also talks about why Brightland launched a more accessible everyday line, inspired by brands like Ralph Lauren that successfully straddle luxury and mainstream markets. Aishwarya discusses how PR, storytelling, and thoughtful retail strategy have shaped Brightland's growth, and stresses the importance of product integrity over just aesthetics. She closes with advice on avoiding comparison and noise, encouraging entrepreneurs to periodically unplug from social media to reconnect with their vision and the reasons that they launched their companies. Brands in this episode: Brightland, Aura Bora, Tip Top Cocktails
Our Guest: Katheryn Holeton Character Designer for Musicians—Follow/Contact www.KathrynHoleton.com-Absolutely! Here's a set of engaging and well-structured podcast episode notes for your upcoming interview with Kathryn Holeton:---—-
It was around Memorial Day in 2022 when Coca Cola stunned the beverage world by announcing it was shutting down production of Honest Tea. No one was more surprised than Seth Goldman, who had co-founded the brand and sold it to Coke. But within two weeks, he'd decided to do it all again, and by that Labor Day, bottles of his new venture, Just Ice Tea, were already landing on store shelves. And now, three years later, Just Ice Tea has exploded from $1 million in annual revenue to nearly $24 million to rank 88th on the latest Inc. 5000—more than two decades after Honest Tea first appeared on the list. Which makes this the perfect moment to revisit the conversation I recorded with Seth right before Just Ice Tea launched. In it, he shares how he processed Coke's decision, why he sold to Coke in the first place, what compelled him to get back into the business, and what he learned working inside the world's largest beverage company. And yes, I asked whether he could imagine selling this brand to Coke, too.
✨ **Grab my Creative Direction template for FREE** ✨Curious what the first stage of my brand design projects looks like? Grab the Figma template (and four bonus audio trainings walking you through how to populate it!) below!
Join Dr. Leon Klempner and Amy Epstein as they interview Dr. Scott Law, a trailblazing Orthodontist, Philanthropist, and Entrepreneurial Spirit behind Smile Doctors. From humble beginnings to leading a 550-location organization, Dr. Law shares how leadership and culture fuel success in orthodontics. His insights on branding, authenticity, and mentorship, paired with practical tips for navigating technology expenses and fostering relationships, make this episode a must-listen for orthodontists seeking practice growth and a lasting impact through coaching and philanthropy. Remember, as Dr. Leon always says, “There has never been a better time to be an orthodontist!” IN THIS EPISODE: (00:00) Introduction(04:04) Discussion on philanthropy: Smile Rescue and Mount Kisco Childcare Center(07:20) Dr. Scott Law, co-founder of Smile Doctors, the largest OSO with over 550 locations(11:14) Smile Doctors' growth from a single practice to a billion-dollar organization, emphasizing culture and leadership(15:19) “Speed of the Leader, Speed of the Team," linking leadership pace to team performance (18:04) Overhead, staffing costs, technology expenses and sound business strategies(21:46) Branding as a reflection of practice culture, stressing authenticity to attract patients(27:20) Dr. Law stresses relationships and systems for private practices to thrive with OSOs(29:43) Dr. Law shares his podcast and offers coaching for orthodontistsKEY TAKEAWAYS: Strong mentorship, authentic leadership, and a values-driven culture are essential for lasting success in orthodontics and dentistry.Innovation and meaningful partnerships fuel sustainable business growth while leaving a positive legacy in the community.Aligning authenticity, values, and influence ensures both professional excellence and personal fulfillment.RESOURCE LINKS:People + Practice - Website Leon - EmailAmy - EmailPeople + Practice - EmailAbout Smile Doctors | Family Orthodontists in Over 25 StatesScott Law - Co-Founder/CCO at SmileDoctors | LinkedInSmile Doctors Off Mute - PodcastKEYWORDS: Orthodontics, Leadership, Practice, Culture, Philanthropy, Entrepreneurial Spirit, OSO, Team Performance, Digital Orthodontics, Practice Growth, Staffing Costs, Technology Expenses, Overhead, Branding, Authenticity, Relationships, Mentorship, Coaching, Dr. Scott Law, Smile Doctors, Smile Doctors Off Mute Podcast, Golden Age of Orthodontics, Practice Talk, Smile Rescue
The Efficient Advisor: Tactical Business Advice for Financial Planners
In this episode of The Efficient Advisor, Libby sits down with marketing and branding expert Robyn Crane to explore how financial advisors can future-proof their business in an AI-driven world. Robyn shares her personal journey from struggling advisor to seven-figure business owner and reveals her BRAND formula for creating an authentic personal brand that attracts affluent clients — without getting replaced by technology. From overcoming limiting beliefs to aligning with your ideal client, this conversation is packed with both inspiration and tactical steps you can apply right away.
Your first feature film matters more than you think. In this episode, I share why branding yourself in one genre—horror, comedy, drama, action—sets the foundation for your career. Learn how shorts prepare you for features, why consistency builds recognition, and how to avoid the trap of spreading yourself too thin.
Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: HelloFresh, DraftKings, Talkspace, Shopify, ZocDoc• Go to https://HelloFresh.com/badfriends10fm now to Get 10 Free Meals + a Free Item for Life! • Download the DraftKings Sportsbook app NOW and use code BADFRIENDS.• Get $80 off your first month with promo code SPACE80 athttps://Talkspace.com/BADFRIENDS • Sign up for your $1 per month trial and start selling today at https://shopify.com/badfriends • Stop putting off those doctors appointments and go to https://Zocdoc.com/BADFRIENDS to find and instantly book a top-rated doctor today. YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com :00 Wi Spa Soup 5:00 Liam Neeson in the Remake 10:00 Infiltrating Return to the Land, Arkansas 15:00 Michael Jeep Jordan 20:00 Reverse Get Out 26:00 Scared of Shaq 30:00 Sydney Sweeney's American Eagle Ad 35:00 Parque Cerrado 40:00 Wang Ning the Labubu King 45:00 That's Not The Popcorn Bowl! 50:00 Get a Filipino 55:00 Outer Space Podcasting 1:00:00 More Submissions for the Booth More Fancy SOS VHS: https://www.youtube.com/@7equis Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices
Today we talk about a new energy solution, Trump actually goes fascist for real, the real story as to why people are pissed about Cracker Barrel, the future of AI development and use, a totally unconstitutional EO from Trump & more. Join Me Today to Discuss…. AI Course and TSP 25 Workshop Reminder A not so new, new energy idea, will it work or is it more vapor ware –Video Link – Exowatt Solutions People are not pissed about the Cracker Barrel logo it was just “the final straw” The left seems awfully quiet about Trump doing something that is … Continue reading →
Learn how athletes can successfully monetize their brands, plan for life after sports, and build long-term financial success through strategic business and marketing initiatives. In this episode of Sharkpreneur, Seth Greene speaks with Dr. Tywanna Smith, a former professional basketball player, best-selling author, and the co-founder of the Athletes Abroad Summit, who shares how she helps athletes transition from their sports careers into successful entrepreneurial ventures. Dr. Smith talks about her experience working with both professional athletes and young student-athletes, emphasizing the importance of preparing for life after sports and monetizing their brand. She also discusses her award-winning documentary Balling Abroad, the Athlete Abroad Summit, and her passion for empowering athletes globally. Key Takeaways: → Why financial education for student-athletes is critical when planning for life after sports. → The rise of NIL (Name, Image, Likeness) opportunities offers new ways for athletes to monetize their brand. → Mental health and cultural adjustment are key challenges for athletes playing abroad. → Athletes can leverage their platform and visibility by building a team of professionals to guide them. → How the Teen Money Box curriculum helps teach financial literacy to teenagers globally. Dr. Tywanna Smith is an award-winning sports advisor, best-selling author, keynote speaker, and college professor. With over 18 years of experience, she has advised professional athletes across the NBA, NFL, WNBA, MLB, and FIBA. A former international basketball player and inductee into the West Memphis Sports Hall of Fame, she co-founded the Athlete Abroad Summit, the first global summit dedicated to empowering American athletes overseas. Dr. Smith also leads The Athlete's Nexus, a firm focused on brand strategy, financial education, and career planning. She is the author of Surviving the Lights, co-director of the award-winning documentary Ballin' Abroad, and creator of Teen Money Box, a financial literacy program for teens. Recognized for her leadership, Dr. Smith has received multiple accolades, including the 2024 Presidential Lifetime Achievement Award and the Mississippi Business Journal's Top 50 Under 40. Her work has been featured in Forbes, NBC Sports, and Ballers Magazine. Connect With Tywanna: Website Instagram X Facebook LinkedIn Athletes Abroad Summit: Website Instagram Facebook LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices