Podcasts about Branding

July 21, 2026: 7am — Democrats look to stage comeback in deep-red Iowa To listen to this show and other MS podcasts without ads, sign up for MS NOW Premium on Apple Podcasts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Watch the YouTube version of this episode HEREYou don't know where you'll be next Tuesday and that's exactly the point. In this episode of Maximum Lawyer, Tyson Mutrux sits down with trademark attorney and educator Sonia Lakhany, who has turned her entire life into a delegation and systems experiment by putting everything she owns in storage and becoming a “fancy homeless” digital nomad. Sonia shares how she runs two thriving companies while living out of a single bag and cycling through hotels around the world, using extreme efficiency, SOPs, and intentional lifestyle design to strip away errands, household chores, and decision fatigue so she can focus on deep work, creativity, and enjoying the freedom she built.From departure checklists and dopamine menus to virtual mailboxes and hotel‑based “done‑for‑you” living, Sonia walks Tyson through the operational choices that make her nomad life possible and the business lessons law firm owners can steal even if they never leave their hometown. She talks candidly about solo travel, loneliness, and choosing not to have kids, how ADHD and a craving for “whimsy” drove her away from traditional employment, and why she now sees trademarks as the ultimate lifestyle practice area for lawyers who want flexibility, global reach, and lean, high‑margin firms. They also dig into her 4L Education platform and flagship “Two Weeks to Trademarks” course, including why hundreds of alumni keep coming back for live reteaches, how she leverages AI to systematize her own law firm, and what it really looks like to build a business that funds your bucket‑list life instead of competing with it.What You'll LearnHow Sonia designed a “digital nomad” life that eliminates errands, chores, and home maintenance through radical delegationWhy running two companies from hotel rooms forced her to systematize everything from travel checklists to client workHow solo travel, white space, and pattern interrupts supercharge her creativity and strategic thinkingWhy she believes permanency (houses, kids, routines) isn't for everyone and how that shapes her business choicesWhat makes trademark law a lifestyle‑friendly, globally scalable practice area for lawyersHow her 4L Education and “Two Weeks to Trademarks” course help attorneys escape burnout and build flexible practicesWhy alumni keep re‑attending her live reteaches and how AI is changing the way she teaches and practices trademarksHighlights 00:00 – Why Sonia doesn't know where she'll be next Tuesday and her “fancy homeless” origin story05:00 – Delegating life: hotels, virtual mailboxes, and stripping away errands and chores10:00 – Departure checklists, extreme efficiency, and SOPs for travel and business20:00 – Solo travel, loneliness, and designing a life without partners, pets, or kids30:00 – ADHD, whimsy, and why Sonia was never built to be a traditional employee40:00 – Building lean teams, avoiding management bloat, and redefining success beyond headcount50:00 – Inside 4L Education and “Two Weeks to Trademarks,” lifestyle lawyering, and global trademark opportunities55:00 – Live reteaches, CLE, unreasonable hospitality, and using AI to future‑proof your practiceConnect with Sonia:Instagram YouTube Linkedin 

Everyone wants brand partnerships—but very few creators understand what actually makes brands say yes. In this special conversation from the She Believed She Could Summit, Allison Walsh sits down with creator strategist Kahlea Wade and influencer marketing expert Sara Stefanik to pull back the curtain on how brands choose creators, what makes someone stand out, and how to build a personal brand that attracts opportunities naturally. You'll learn why authentic brand alignment matters more than follower count, how to create a media kit that actually converts, why your online presence tells a story long before you ever pitch a company, and how AI can become one of the most valuable teammates in growing your business. Whether you're a content creator, entrepreneur, coach, speaker, influencer, or business owner, this episode will help you build a brand that serves your audience while creating sustainable income opportunities. In this episode you'll learn: • What brands actually look for before offering partnerships • How to create authentic content brands trust • Why audience value matters more than free products • How to position yourself as the obvious choice • Media kit essentials every creator should include • AI tools that simplify personal branding • Outreach strategies that actually get responses • How to build long-term relationships with brands If you've been wondering how creators land paid partnerships, this conversation is your roadmap. Connect with Kahlea: Instagram: https://www.instagram.com/kahleanicolee/?hl=en YouTube: https://www.youtube.com/@kahleanicolee LinkedIn: https://www.linkedin.com/in/kahleawade/ Facebook: https://www.facebook.com/kahleaarroyoo/ Connect with Sara: Instagram: https://www.instagram.com/sarastefanik/ LinkedIn: https://www.linkedin.com/in/sarastefanik/ Website: https://www.sarastefanik.com/ Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

84% of the time, buyers choose a brand that was already on their radar before they ever started shopping. So why do so many marketing budgets only chase the people ready to buy today?This week, Elena, Angela, and Rob talk with brand strategist and author James Hurman about his new book, Future Demand. James breaks down why brands hit a growth ceiling when they lean too hard on performance marketing. He also explains why feelings outlast facts in memory, and why that changes which channels deserve your investment. Marketers will leave with a clearer case for building demand among tomorrow's customers, not just converting today's.Topics covered:[05:00] Defining current demand versus future demand[07:00] Splitting budgets 50/50 between brand and performance[12:00] Why American marketers lag on brand-building principles[18:00] Measuring future demand through brand tracking[22:00] Why feelings outlast facts in memory[26:00] The case for creativity in earning attention[35:00] James's own future demand brand: Land RoverTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:Resources: 2021 WARC White Paper: https://www.warc.com/the-rise-of-digital-commerce 2026Future Demand Book: https://futuredemand.com/ James Hurman's LinkedIn: https://www.linkedin.com/in/jameshurman/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

How much of your life are you living for...someone else?In this episode of Magic Made, we're talking about the pressure to fit in, follow trends, please clients, and become the version of ourselves we think everyone else wants.We've both experienced seasons of shrinking ourselves, second-guessing our creativity, and worrying about what other people might think. But the more we tried to fit in, the further we drifted from the work we were actually meant to create.This conversation is about finding your authentic voice, trusting your style, letting go of comparison, and building the confidence to choose yourself again and again.✨ In this episode:Why people pleasing keeps creatives stuckThe danger of comparisonFinding your authentic styleWhy your dream clients want the real youHow affirmations quiet self-doubtBuilding confidence through actionChoosing yourself without guiltIf this episode resonates, tell us in the comments:

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: NOCD, Mars Men, Cash App, Spotify & Acorns • NOCD: To learn more about starting OCD therapy with NOCD, go to https://www.treatmyocd.com and book a free call with their team. • Mars Men: For a limited time, our listeners get 50% off FOR LIFE, Free Shipping, AND 3 Free Gifts at Mars Men at https://mengotomars.com. • Cash App*: Download Cash App Today: https://capl.onelink.me/vFut/hhm54e0a #CashAppPod • Shopify: Sign up for your $1 per month trial and start selling today at https://shopify.com/badfriends • Acorns: Sign up now and Acorns will boost your new account with a $5 bonus investment. Join the over 14 million all-time customers who have already saved and invested over $27 billion dollars with Acorns. Head to https://acorns.com/badfriends or download the Acorns app to get started. YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com 0:00 Bobby Gets Caught 6:00 Comedy Store Snitch 11:00 Sardines & Celtics Salt 16:00 Disclosure Day 25:30 Doc's New Sister 33:00 Bobby Learns Doc's Real Name 38:00 Trenubb 45:00 Dealing with Side Effects 51:00 The Final Boss 56:00 You're Mocking Me 1:00:00 48-Hour Fasting Challenge 1:05:00 The Chick-fil-A Experience More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7EQUIS Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ *Cash App is a financial services platform, not a bank. Banking services provided by Cash App's bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. Cash App Visa® Debit Flex Cards issued by Sutton Bank, Member FDIC, and The Bancorp Bank, N.A., pursuant to a license from Visa U.S.A. Inc. See terms and conditions for the Sutton prepaid card, Sutton debit flex card, and Bancorp debit flex card. Discounts and promotions provided by Cash App, a Block, Inc. brand. Visit cash.app/legal/podcast for full disclosures. Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

Anika sat down with Deanna Dolecki and Ashley Ruggeri to explore how they built a thriving, 100% virtual boutique agency by leaning into radical authenticity. The conversation revealed how their Gen X and Millennial dynamic fuels their strategy, why hiring for intangibles matters more than a resume, and how they cut through the digital noise with unscripted banter on their podcast, Ducks Unplugged.In This EpisodeThe origin story of Blue Duck Agency and how a "no-meeting Wednesday" led to a radical rebrandWhy Deanna hires for "intangibles" and how asking about high school grades reveals a candidate's true characterAshley's transition from buttoned-up banking to thriving in the "gray area" of agency lifeLaunching the Ducks Unplugged podcast as a business strategy and creative testing groundHow Gen X and Millennial perspectives complement each other in leadership and marketing strategyThe truth about hustle culture and how different generations brand their work ethicWhy generative AI (like Deanna's ChatGPT, "Janice") is a tool, not a replacement for human creativityBrainstorming on the fly: Pushing boundaries with brands like Netflix and TupperwareTimestamps00:00 Introduction: Building businesses around radical authenticity 01:42 The origins of Blue Duck Agency and diverse career paths 05:24 Hiring for the "gray area" and the importance of intangibles 10:10 Launching the Ducks Unplugged podcast to differentiate the agency 18:48 The Gen X and Millennial dynamic: Bridging the generational gap 23:24 The Blue Duck rebrand: Standing out in a sea of yellow ducks 26:51 The "hustle culture" rebrand and generational work ethics 36:31 Balancing radical honesty with professional boundaries and real-time feedback41:25 Generative AI in marketing: Why human creativity still wins 45:36 Pitching Netflix a "binge pass" and other pop-culture brand moments 50:48 Favorite quotes and life mantrasKey Insights & TakeawaysInsight 1: Authenticity is a Differentiator In a crowded agency landscape where everyone offers similar services, clients buy the people. Creating unscripted, imperfect content like Ducks Unplugged lets prospects experience the team's chemistry, humor, and problem-solving skills before they ever book a discovery call. Perfect polish is out; relatable authenticity is in.Insight 2: Hire for Intangibles Over Resumes Resumes get you in the door, but character keeps you in the room. By asking candidates to talk through their intentions and past choices—even going back to high school—you learn how they navigate challenges, communicate, and fit into a remote, tight-knit culture.Insight 3: Generational Differences Are a Strategic Asset The contrast between Gen X (Deanna) and Millennial (Ashley) perspectives creates richer marketing strategies. Instead of clashing, these diverse viewpoints—from how they view hustle culture to how they consume media—ensure that campaigns resonate across different age demographics.Insight 4: AI is a Tool, Not a Strategy While generative AI is great for efficiency and thought starters, it cannot replace human experience. Relying too heavily on AI leads to homogenized marketing where everyone sounds the same. The human element, drawn from real-world experience and cultural nuance, is what makes campaigns actually convert.Insight 5: Embrace the "Gray Area" Having team members who thrive in the gray—testing, trying, and innovating without a guaranteed outcome—is crucial for an agency's evolution. Not every podcast segment or marketing test will work (like a blind dating show for marketing channels), but giving your team the freedom to test is how you find the strategies that stick.Resources & Links MentionedBlue Duck AgencyDucks Unplugged PodcastDirect Mail Marketing (and why it's making a comeback)About Deanna Dolecki & Ashley RuggeriDeanna Dolecki is the President of Blue Duck Agency, a boutique female-founded marketing agency. As a Gen X woman stepping into a new life phase with college-age kids and a post-marriage reset, she brings a perspective shaped by over 25 years of building a career, leading teams, and building brands. Known for leading with straight talk and hiring for intangibles, she also brings a well-informed and passionate take on pop culture.Ashley Ruggeri is a senior executive and Marketing Strategist with over 15 years of experience. A Millennial and married mom to a 7-year-old, she is right in the thick of balancing career and family. After navigating highly regulated corporate worlds, she brings clarity and calm to the chaos of agency life. She is also a proud hockey mom and unapologetically into Formula 1. Together with Deanna, she hosts Ducks Unplugged, bringing real conversation to work, life, relationships, parenting, and pop culture.Connect with Deanna & AshleyBlue Duck Agency: blueduckagency.comPodcast: Ducks UnpluggedLinkTree: https://linktr.ee/ducksunpluggedpodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Community, Kristina is joined by copywriter, photographer, and podcaster Evie Tavares for a conversation about ethical marketing and what it really looks like to build a business that makes sales but is rooted in trust.Evie and Kristina share their lived experiences of selling and being sold to in business and go deep into how they navigate authenticity and integrity in a market that pushes fear-based sales tactics and pressure-filled marketing.Tune in to hear:Evie's journey to entrepreneurship and how motherhood shaped her business path.Why ethical marketing and honest sales practices matter more than ever.Urgency that serves your audience vs pressure that breaks trust.How to build a strong welcome email sequence to nurture buyer relationships.Why relationship-based sales creates more aligned, long-term clients.What to look for in business communities, networking spaces, and mentors.How to grow your business through community building and genuine connection.If you've been craving a more aligned way to market, sell, and grow your business, this conversation is for you. Tune in to learn how to make your ideal audience empowered to buy, without the manipulation or sleazy sales tactics that are out there!Connect with Evie:InstagramWebsiteThe Unfiltered Tea PodcastKristina on Evie's PodcastMentioned in Episode:Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coachingGet higher quality podcast guests with our Podcast Guest BlueprintWork with The Social SnippetJoin The High Vibe Women Online CommunityWhy Trades Hurt Business Relationships And What Entrepreneurs Should Do Instead (feat. Staci Millard)Send me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Advertising SponsorGet “The Coffee Report by Map It Forward” directly to your inbox every Friday by signing up for either our Green Coffee or Roasted Coffee Patreon tiers in our Patreon community. Head to https://www.patreon.com/collection/2275485 to read the first report free. Sign up for as little as $5 per month.Episode DescriptionThis is episode 1 of a five-part solo series of The Daily Coffee Pro Podcast by Map It Forward titled Saying the Quiet Parts Out Loud.This series was not originally scheduled to be a solo series. A guest who had recorded a five-part discussion about the rise of branded coffee producers asked for the episodes to be withdrawn shortly before publication.Rather than abandon the subject, podcast host Lee Safar uses this episode to examine the argument herself: has building a recognisable personal or farm brand become more important than building a responsible coffee business?Lee explores how producers, roasters, baristas and other coffee professionals have increasingly used visibility, competitions, public relations and social media to differentiate themselves. She traces part of this evolution through Panama's most prominent producer estates, whose global recognition helped create demand for highly exclusive coffees while giving select roasters a powerful point of differentiation.The success of estates including Hacienda La Esmeralda and the Lamastus family estates demonstrated that strong producer brands can create considerable value. But their success also established a model that many producers are now encouraged to emulate without necessarily having the capital, access, infrastructure or customer base required to make it work.Building an internationally recognised producer brand requires far more than producing excellent coffee. It can involve extensive travel, marketing, media exposure, relationship building and significant long-term investment. That makes the model inaccessible to most of the millions of coffee producers operating around the world.Lee also questions what happens when the same attention-based model is adopted by roasters and coffee professionals. A large audience may generate recognition, invitations and free products, but it does not automatically produce profitability or a commercially sustainable business.The episode examines whether the coffee industry has begun confusing visibility with value, revenue with success, and brand recognition with sound business fundamentals.The conclusion is not that producers or roasters should avoid building brands. A strong brand can be an important business asset. The problem begins when branding becomes the primary strategy rather than one component of a responsible business with a responsible pricing model.This episode asks the coffee industry to consider whether its obsession with exclusivity, recognition and high-profile coffees is building a sustainable future—or simply creating another business model that only works for a very small group at the top.Connect with Lee Safar here:https://www.linkedin.com/in/leesafar/ https://www.instagram.com/leesafar If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

En 1981 David Bowie et Queen se retrouvent en studio et enregistrent l'un de leur plus grands succès : Under Pressure. Ils viennent d'inventer le co-marketing, une stratégie puissante à de très nombreux points de vue. Je vous explique tout dans cet épisode.---------------

Advertising SponsorGet “The Coffee Report by Map It Forward” directly to your inbox every Friday by signing up for either our Green Coffee or Roasted Coffee Patreon tiers in our Patreon community. Head to https://www.patreon.com/collection/2275485 to read our first report for free. Sign up for as little as $5 per month.Episode DescriptionThis is episode 1 of a five-part solo series of The Daily Coffee Pro Podcast by Map It Forward titled Saying the Quiet Parts Out Loud.This series was not originally scheduled to be a solo series. A guest who had recorded a five-part discussion about the rise of branded coffee producers asked for the episodes to be withdrawn shortly before publication.Rather than abandon the subject, podcast host Lee Safar uses this episode to examine the argument herself: has building a recognisable personal or farm brand become more important than building a responsible coffee business?Lee explores how producers, roasters, baristas and other coffee professionals have increasingly used visibility, competitions, public relations and social media to differentiate themselves. She traces part of this evolution through Panama's most prominent producer estates, whose global recognition helped create demand for highly exclusive coffees while giving select roasters a powerful point of differentiation.The success of estates including Hacienda La Esmeralda and the Lamastus family estates demonstrated that strong producer brands can create considerable value. But their success also established a model that many producers are now encouraged to emulate without necessarily having the capital, access, infrastructure or customer base required to make it work.Building an internationally recognised producer brand requires far more than producing excellent coffee. It can involve extensive travel, marketing, media exposure, relationship building and significant long-term investment. That makes the model inaccessible to most of the millions of coffee producers operating around the world.Lee also questions what happens when the same attention-based model is adopted by roasters and coffee professionals. A large audience may generate recognition, invitations and free products, but it does not automatically produce profitability or a commercially sustainable business.The episode examines whether the coffee industry has begun confusing visibility with value, revenue with success, and brand recognition with sound business fundamentals.The conclusion is not that producers or roasters should avoid building brands. A strong brand can be an important business asset. The problem begins when branding becomes the primary strategy rather than one component of a responsible business with a responsible pricing model.This episode asks the coffee industry to consider whether its obsession with exclusivity, recognition and high-profile coffees is building a sustainable future—or simply creating another business model that only works for a very small group at the top.Connect with Lee Safar here:https://www.linkedin.com/in/leesafar/https://www.instagram.com/leesafarIf you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising legend Dave Trott joins Dan Pope to explain why most marketing goes unnoticed, why brand should be your second thought, and why simple, blunt ideas beat clever jargon. From Toshiba and Audi to Volkswagen, Nike and Steve Jobs, Trott breaks down the campaigns, principles and creative decisions that made brands impossible to ignore.He explains why the best advertising is useful information, brilliantly executed; why every idea should be simple enough to repeat in the pub; and why distinctive work starts by asking what the advertising is actually supposed to do. A sharp, funny masterclass in form following function, positioning, working-class creativity and the power of giving people one unforgettable thing to remember.Ayra is your external front of house. An artificially intelligent communications manager that lives on your website and across your social channels, chatting and responding to customers 24/7 with warmth and personality.She's trained on your business and built to act. Taking the reservation, holding the card, sending the reminder, recovering the lost booking. Instantly and autonomously.click the link to learn more.

L'influence est-elle en train de changer de visage ?Dans cet épisode de La Chapelle Radio, je reçois Tiphaine Neveu, experte en influence marketing, ancienne responsable Influence chez Club Med et aujourd'hui consultante auprès de grandes marques comme SNCF Connect, American Vintage ou encore Loyal.E Paris.Pendant plus d'une heure, on décrypte l'évolution du marketing d'influence : pourquoi les micro-créateurs prennent de plus en plus de place, comment construire une stratégie d'influence réellement efficace et pourquoi les événements physiques redeviennent un levier incontournable.On parle aussi de branding, de relations publiques, de communautés, d'événementiel et de la manière dont les marques peuvent créer de vraies relations avec leurs audiences.Au programme :Pourquoi le marketing d'influence ne se résume plus aux influenceursL'incroyable stratégie mise en place chez Club MedLe retour en force des micro-influenceursPourquoi les événements deviennent le meilleur levier marketingComment construire un casting d'ambassadeurs pertinentLes erreurs que font encore beaucoup de marques en influenceL'importance des relations humaines dans le marketingLes coulisses des campagnes SNCF ConnectWhatsApp, les clubs privés et les nouvelles formes d'influenceLes grandes tendances qui vont transformer le marketing dans les prochaines annéesBonne écoute ❤️

Watch the YouTube version of this episode HERETired of feeling like every decision in your firm has to run through you, and that “delegating tasks” never actually gets real weight off your plate? In this episode of Maximum Lawyer Live, Tyson Mutrux breaks down why your firm will stay fragile and founder‑dependent until you stop hoarding authority and start intentionally pushing it down through your team. Drawing on research from a 1974 Sioux City grocery store experiment and U.S. Army “mission command” doctrine in the 1970s, he shows that the most effective leaders are not the ones doing the most work, but the ones who decide who gets to decide, and who build systems that let others act decisively without waiting for permission.Tyson then introduces his “three bands” model for law firm owners, explaining how to design layers of protection around yourself so that front‑line team members own fully delegated decisions, mid‑level leaders handle issues with clear guardrails, and only truly strategic, irreversible calls ever make it to your desk. Using real examples from his own firm's negotiation process, he walks through what gets decided at the pod level, when issues escalate to attorneys, and the rare scenarios that reach him personally, while hammering home why you must get comfortable letting your people make small and medium mistakes if you want to scale, protect your time, and ultimately build a founder‑optional firm.What You'll LearnWhy research in grocery stores and the U.S. Army shows that pushing authority down beats “hero” leadershipThe key difference between delegating tasks and truly transferring decision‑making powerHow Tyson's “three bands” model creates layers of protection around the ownerWhat fully delegated decisions look like at the outer band, with zero escalationWhen and how issues should escalate to a mid‑band leader under clear guardrailsWhich rare, high‑stakes decisions should actually reach the law firm ownerHow Tyson's team handles settlement negotiations and bad‑faith issues without everything landing on his deskWhy allowing small and medium mistakes is essential to growth and owner freedomHighlights00:00 – Why every decision keeps landing on the owner01:40 – World Cup, leadership, and a new way to think about authority03:10 – Sioux City grocery store experiment and effective managers04:30 – U.S. Army “mission command” and distributed decision‑making06:00 – Waiting for permission vs. acting with intent07:30 – Rumsfeld's “snowflakes” and the limits of delegation09:00 – Handing marketing to “Tommy” and real authority10:30 – Tyson's three bands model for law firm decisions11:45 – Outer band: fully delegated, no escalation13:00 – Middle band: guardrails and clear escalation triggers14:15 – Inner band: rare, strategic owner‑level decisions15:30 – How negotiation authority and bad‑faith calls work in Tyson's firm17:10 – Letting your team make mistakes to gain owner freedom

CANREADS Book Review described The Divided Brain as "a practical and insightful guide," noting that it "explores how emotion and logic shape decision-making in branding and communication" by translating complex psychological concepts into accessible strategies.  The CANREADS win follows earlier recognition from BookLife by Publishers Weekly. The Divided Brain received a perfect 10/10 BookLife Prize score, was named a BookLife Editor's Pick, and was recognized as a BookLife Prize Semifinalist. Together, these honours position the book as a timely resource for leaders, marketers, entrepreneurs, sales professionals, and communicators who want to understand the behavioural forces behind attention, trust, and influence.  Larche's perspective is grounded in decades of real-world business, media, and audience experience. He founded Larche Communications, which grew to five radio stations and a branding agency, earned more than 25 industry awards, and completed successful exits. The principles in The Divided Brain grew from behavioural branding ideas Larche developed, tested, and refined while building media brands and competing for audience attention in crowded markets."People do not choose with logic alone," said Larche. "That is true whether you are building a brand, leading a team, selling an idea, asking for support, or trying to communicate through the noise. I wrote The Divided Brain to make human behaviour easier to understand and more useful in the real world."Since the book's release, Larche has brought its message to broader audiences through national and international podcast appearances, interviews, and keynote speaking engagements. His central message is direct: people make decisions emotionally before they explain them rationally, and anyone trying to lead, sell, or build trust needs to understand that human reality."After years in broadcasting, branding, and business ownership, you learn that attention and trust are earned," said Larche. "The book is about the human side of decision-making, and about how professionals can be more effective by understanding behaviour more clearly."The Divided Brain: Understanding Human Behaviour in Branding and Business is available through Amazon and major booksellers. The audiobook is available on AudibleBecome a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-like-it-s-live--4113802/support.

Dans cet épisode solo, j'analyse le parcours de Maxime Delcourt, ex-dirigeant de La Blanchisserie des 3 Régions.Son expérience ? Une reprise d'entreprise, une transformation complète du modèle économique et cinq enseignements concrets pour mieux anticiper les risques.Au programme :Aller au-delà de l'audit comptable avant une reprisePiloter ses prix, ses marges et sa trésorerieFinancer la transformation selon son délai de rentabilitéAdapter le management aux besoins réels des équipesDemander de l'aide et protéger le dirigeant avant la criseUn épisode 100 % actionnable pour tout entrepreneur.Bonne écoute !Votre entreprise est-elle structurée pour accélérer ? Faites le diagnostic Comment t'as fait ? pour prendre du recul sur vos décisions stratégiques et vérifier si nous sommes la bonne équipe pour vous accompagner : https://diagnostic-commenttasfait.netlify.app/

Hey lady! This week Terri and Dr. Dom drop in for a quick musing on why making time to enjoy your summer is of high importance for Black women. This year is zooming by and back-to-school ads are already popping up threatening Summer’s freedom with its Fall rhythm and routines. Before we get there make sure you have a Summer to remember! Whether it’s stopping by your local pool to lay out and cool off, taking a hike to get your heart rate up and see the sights, or planning a tropical vacation, making you time and taking a break from life’s demands is worth your attention. Lady, you are worthy of rest, pleasure and delight. Make it a point to find all three and more this summer. And, tag us in the photos on Instagram! We want to see how our community is making the most of Summer 2026! Today’s sponsor is VB Health, known for science-backed, third-party tested supplements made in the USA. Try Soaking Wet, which supports vaginal health and balance. Many people report noticing benefits within 1–2 weeks of daily use. Visit this link and use code HerSpace for 10% off: https://bit.ly/VBhealthherspace Goal Mapping Starter Guide Cultivating H.E.R. Space Sanctuary Resources: Dr. Dom’s Therapy Practice Get That Pitch Workshop: Turn your story and expertise into speaking gigs, media features, and collaborations, without a publicist. Visit GetThatPitch.com and Use code HERSPACE for a special listener discount. Branding with Terri Melanin and Mental Health Therapy for Black Girls Psychology Today Therapy for QPOC Therapy Fund Foundation Where to find us: Twitter: @HERspacepodcast Instagram: @herspacepodcast Facebook: @herspacepodcast Website: cultivatingherspace.comSee omnystudio.com/listener for privacy information.

How do you reinvent one of the world's most iconic brands without losing what made it iconic in the first place?Recorded live on the Tubi Stage at Cannes Lions, Jim sits down with Fabiola Torres, Chief Marketing Officer of Gap, to unpack one of the most compelling brand turnarounds in retail. Drawing on leadership experience at Nike, Apple, PepsiCo, and now Gap, Fabiola shares how the team rebuilt the brand by focusing on marketing fundamentals, embracing creativity, investing in culture, and reconnecting with consumers across generations.They discuss why every brand should be treated like a living persona, how partnerships with talent are built on trust rather than transactions, and why the best marketing doesn't chase relevance—it earns it.—In partnership with Tubi. Brought to you by Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben Dietz convenes Casey Lewis (After School), Daisy Alioto (Dirt), and Erica Chen (Media Futures Group, WPP) on the collapse of the wall between editorial and commerce. Publishers are shipping perfume, brands are hiring writers, and the relationship forming in your inbox isn't human-to-human anymore.  What happens when the scenic route is quicker? When “wasted” time actually is the relationship? Your total addressable market now includes agents, and those agents are trained on the taste you are curating. After all – what you buy is who you become, but what you read is how you decide.  Base Notes: Upper Lip Sweat and Hot Metal Key takeaways: Publishers now make products; brands now make publications. The wall stopped mattering. Optimization is a process of reduction, and serendipity gets cut first. Brands flame out at issue two or three without a point of view. Taste-driven publishers have a new addressable market: agents trained on taste. [12:48] "The best ROI does not necessarily give you growth, because growth comes in volumes." – Erica Chen [21:15] "When your audience knows to expect you… you really have to stay true to that." – Casey Lewis [28:50] "Our total addressable market now includes agents." – Daisy Alioto [30:32] "Creators are the cure to the media fragmentation." – Erica Chen Associated Links: Casey Lewis – After School on Substack Erica Chen – "In Defense of Serendipity" Daisy Alioto – Read Dirt @ dirt.fyi Tasteland podcast – Daisy Alioto & Francis Zierer VISIONS Summit 2026 – November 3, 2026 at MoMA. Listen to today's episode for 25% off Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Anika sat down with Kristian Fields, President of Klover Contracting, to explore why the construction industry remains stuck in outdated practices while a few innovators are fundamentally reshaping how large-scale infrastructure gets built. They revealed a counterintuitive truth: the problem isn't labor shortage—it's workflow predictability. Kristian's 25-year perspective on construction management and his experience scaling Klover offered practical solutions against the persistent "construction can't change" narrative, alongside a sharp look at where prefabrication and AI actually create value.In This EpisodeThe origin story of Kristian's transition from VP Field Operations to President and what it actually requiredScaling velocity: watching Klover expand from regional contractor to national prefab leader with 100,000 sq ft manufacturing facilityThe prefabrication bet: why solving a 450,000-worker shortage required rethinking entire construction workflowsTeam culture that endures: why the "31 Fundamentals" campaign transformed hiring and retentionWhy documented processes and institutional memory matter more than raw headcountThe ongoing myth that prefab compromises quality—what real project data actually showsBuilding the BIM-to-Field execution bridge and why that gap existedLeadership lessons from historic preservation to data centers: why architectural intent matters in every buildPredictive automation versus chatbot AI: where manufacturing is actually headedTimestamps00:00 Introduction: 25 years in construction management10:00 The prefabrication origin story and why it started 15 years ago12:16 The construction industry's real problem: skilled labor shortage and workflow unpredictability22:01 Environmental impact: reducing 3,000+ gallons of diesel fuel through prefab consolidation29:24 Preparing for AI-assisted manufacturing: rethinking BIM coding for future machine integration36:33 Advice for newcomers: pursue work you enjoy, stay close to target roles, maintain humility39:00 The core mantra: "Be relentless about improvement" and "action over accuracy"Key Insights & TakeawaysInsight 1: Workflow Unpredictability Isn't a Labor Problem—It's a Strategy ProblemConstruction sites with 50+ workers juggling electricians, plumbers, carpenters, and structural crews operate like traffic on a congested highway. One trade delays another. The industry assumes the solution is hiring more workers. Klover's insight: the problem is predictability. By moving complex coordination off-site into BIM modeling and prefabrication, you eliminate the traffic jam entirely. The fix isn't more people—it's smarter workflows.Insight 2: Culture Scales Through Documented Examples, Not Top-Down MandatesThe "31 Fundamentals" campaign works because it's not a poster on the wall. Every week, Kristian shares one fundamental with real examples of employees living it. Other employees then submit their own interpretations. Recognition follows. That's how culture survives hypergrowth—through repetition, example, and celebration of behavior you want to see.Insight 3: AI Amplifies What You Already Have—It Doesn't Create Value in a VacuumKristian isn't chasing chatbots or automation theater. He's preparing for AI that augments human expertise. The vision: BIM models coded to eventually communicate with automated welders or assembly equipment. Workers don't disappear—they expand their capacity. If you don't have documented processes and repeatable workflows, no AI tool compensates. Your advantage is the expertise you've already built.Insight 4: The Future Isn't Conversational AI—It's Predictive IntelligenceForget chatbots answering questions. Imagine manufacturing AI that knows your project timeline, your site constraints, your crew's skill level, and your budget—and it automatically optimizes panel sequencing, delivery schedules, and installation sequences without asking a single question. That's predictive intelligence. That's where Klover is heading.Resources & Links MentionedKlover ContractingWebsite: www.kloverinc.comServices: Prefab construction, BIM coordination, data center solutions, healthcare, multifamily housing, higher educationKey ConceptsBIM (Building Information Modeling): 3D digital modeling that resolves design conflicts before manufacturingJust-in-Time Delivery: Manufacturing and delivering components precisely when needed to avoid wasteThe 31 Fundamentals: Weekly cultural communication framework covering safety, quality, teamwork, and accountabilityPrefabrication: Off-site manufacturing of building components for faster, safer, more predictable installationAbout Kristian FieldsKristian Fields is President of Klover Contracting, a prefabrication and commercial construction leader serving healthcare, multifamily housing, higher education, and data center markets across the Northeast and Mid-Atlantic regions. With 25 years in construction management, structural engineering, and senior leadership, he brings rare technical expertise combined with operational vision.His career progression—from estimating and procurement to VP Field Operations to COO to President—reflects deliberate commitment to understanding every aspect of the business. At Klover , he's championed the prefabrication strategy that has scaled the company to national prominence, including completing one of the largest prefabricated apartment buildings in the US and expanding into data center construction.His philosophy centers on relentless improvement, action over perfection, and treating people as the core asset. He maintains that humility and continuous learning are non-negotiable leadership practices.Connect with Kristian FieldsWebsite: www.kloverinc.comLinkedIn: https://www.linkedin.com/in/kristian-fields-a29b7613/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Can the space around you influence your happiness, creativity, and success? In this episode of Everything Is Personal, Len May sits down with Steve Griggs, founder of Steve Griggs Designs, to discuss entrepreneurship, creativity, outdoor living, leadership, business growth, and how thoughtful design can shape everyday life. Steve shares lessons from more than four decades of building luxury outdoor spaces, growing a successful business, working with high-profile clients, and creating environments that inspire people to live better. The conversation also explores resilience, customer experience, creative thinking, branding, and what it takes to build a lasting reputation. EndoDNA: Where Genetic Science Meets Actionable Patient Care EndoDNA bridges the gap between complex genomics and patient wellness. Our patented DNA analysis platforms and AI technology provide genetic insights that support and enhance your clinical expertise. Click here to check out to take control over your Personal Health & Wellness   Connect with EndoDNA on SOCIAL: IG | X | YOUTUBE | FB Connect with host, Len May, on IG     Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

aBlogtoWatch Weekly is back on the main aBlogtoWatch YouTube channel with new releases every Friday!- https://www.youtube.com/@ablogtowatch It is a European takeover this week as Rick and David hold down the fort for another lively episode of aBlogtoWatch Weekly. They dive into the ongoing debate over whether third party tourbillons are really worth the money, take a close look at Jaeger-LeCoultre's incredible Heliotourbillon, and discuss why mechanical complexity still fascinates collectors even when it serves little practical purpose.The conversation then shifts to Seiko, where David shares his hands on impressions of the new Marinemaster and explains why he believes it is one of the brand's strongest modern dive watches. They also weigh the value of Seiko's latest chronograph releases before turning their attention to François-Henry Bennahmias' newly announced watch brand, N3W5 ("News"), whose unusual name, branding, and marketing philosophy sends the conversation in some unexpected directions. As always, expect plenty of watch opinions, collector debates, and more than a few laughs along the way.This week's episode is sponsored by the Movado Heritage Kingmatic collection, learn more at the link below:- https://www.movado.com/ To check out the ABTW Shop, where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Website - https://www.ablogtowatch.com/- Facebook - https://www.facebook.com/aBlogtoWatch If you enjoy the show please Subscribe, Rate, and Review!Key Timestamps:0:01 European Duo Takes Over1:41 Rolex Titanium & Collector Reactions4:34 Are Third Party Tourbillons Worth It?15:15 JLC's Heliotourbillon Explained24:16 Seiko MarineMaster Hands On30:52 Seiko Speedtimer Value Debate34:23 Rowing Blazers x Seiko 539:30 François-Henry Bennahmias Launches N3W547:42 N3W5's Branding & "We Are Our Own Compass"52:41 Predicting the N3W5 Watches59:44 What's Coming Next at aBlogtoWatch

Longevity has become a status symbol, marketing term, and in some spaces, a kind of show. Jill Brand joins The AGEIST Podcast to talk about what gets lost when better living becomes another performance, and why movement remains one of the interventions that actually changes daily life.As Head of Branding, Content, and Creative at Pvolve, Brand challenges us to think on muscle, mobility and stability, GLP-1s, injury prevention, and the psychology of trusting your body. The episode gives listeners a clearer way to think about fitness after 40. Rather than as punishment or spectacle, Jill urges us to consider it to be the work that keeps people independent, capable, and connected to the lives they still want to have.Special Thanks to Our SponsorsTrue Nutrition: Stop settling for what's on the shelf and build the protein blend that fits your lifestyle at truenutrition.com/AGEIST and use code AGEIST for 20% off your first custom blend.LMNT Electrolytes: Try the all-new Lemonade Iced Tea! Our #1 electrolytes for optimal hydration. Get a free 8-count Sample Pack of LMNT's most popular drink mix flavors with any purchase by using our link here. Find your favorite LMNT flavor, or share with a friend.Timeline Nutrition: Our favorite supplement for cell support and mitochondrial function. Listeners can now get 20% off their first Timeline purchase by using the code “AGEIST” at checkout at TimelineNutrition.com/ageist.Key Moments“Movement is life. Move your body.”“Muscle is kind of like the secret to long life, to better living.”“Whatever gets you moving is the right workout for you right now.”Connect with Jill BrandPvolveLinkedInInstagramConnect with AGEISTNewsletterInstagramWebsiteLinkedInClick Here for the full interview transcript.Say hi to the AGEIST team!

Build a Brand That Opens Doors Before You Walk Into the RoomWhat makes someone memorable?It's not just a great website.It's not posting every day on social media.And it isn't luck.In this episode of Casa De Confidence, Julie DeLucca-Collins sits down with award-winning public relations strategist and entrepreneur Aquila Mendez-Valdez, founder of Haute in Texas and creator of one of the country's first PR agency franchise models.Together they unpack what it really takes to build authority, become visible, attract ideal clients, and create a business that reflects your values—not someone else's expectations.Whether you're building your first business or growing an established brand, this conversation offers practical advice on personal branding, marketing strategy, confidence, delegation, and creating a business that supports your life instead of consuming it.In This EpisodeThe difference between public relations and marketingWhy every founder needs a personal brandBuilding confidence without comparisonHow to stop chasing external validationCreating a business around your valuesWhy women struggle with visibilityBuilding authority before sellingHow PR creates trust with potential clientsWhy testimonials and case studies matterThe importance of founder visibilityStarting a PR agency while raising young childrenFranchising as a pathway to entrepreneurshipWhy collaboration beats competitionCreating sustainable success without burnout

Favour Obasi-ike, MBA, MS speaks with author James Sherwood Metts about his book "Planet Story Land." They explore creative perseverance, overcoming writer's block, the power of narrative in shaping identity, and advice for aspiring writers.The episode covers the seven-year journey of writing a unique story set on the planet Gliese, the lessons learned along the way, and practical steps for creative development. Listeners discover how to connect with James Sherwood Metts, acquire his book, and are inspired to trust their inner voice and persist with their creative dreams.Key MomentsJames Sherwood Metts shares the inspiration behind his book "Planet Story Land" and his seven-year writing journey 00:00:40The importance of persistence and overcoming self-doubt, including experiences with writer's block and finding renewal through external feedback 00:04:42Insights into the book's story and intended audience 00:09:14Reflections on favorite chapters and underlying themes of identity and belonging 00:12:40Advice for his younger and future self about self-trust and the power of recording thoughts 00:15:31Emphasis on cultivating identity and independent thinking in students 00:18:18Ways to connect with James Sherwood Metts and obtain the book 00:22:40Timestamps00:00:40: Inspiration for "Planet Story Land"00:04:42: Facing doubts, writer's block, and breakthroughs00:09:14: Book's intended audience and synopsis00:12:40: Favorite chapter and thematic depth00:15:31: Advice to younger and future self00:18:18: Importance of identity in youth00:22:40: How to connect and get the bookWho Is This For?This episode is for aspiring writers, educators, storytellers, creative thinkers, parents, librarians, and anyone interested in personal growth, perseverance, and the creative process. It will especially resonate with young people navigating identity or anyone struggling with self-doubt on a long-term creative project.FAQsQ: What inspired "Planet Story Land"?A: James Sherwood Metts was inspired by the question: "What would a kid from another planet think about how we live?" 00:00:40Q: How long did it take to write the book and why?A: It took seven years, due to the process of filling story gaps and ensuring simplicity and clarity 00:02:4400:09:14Q: Who is the book for?A: Readers age 12+, students, parents, teachers, librarians, and anyone interested in new perspectives 00:10:05Q: What's the main theme?A: Exploring identity, belonging, and seeing the world through an outsider's lens 00:14:27Q: Where can listeners find the book or connect with the author?A: planetstoryland.com, Instagram, LinkedIn, and Facebook (00:22:40)Action StepsRead or gift "Planet Story Land": Visit planetstoryland.com for ebook or paperback.Connect with James Sherwood Metts: Reach out via his website.Leave a Review: Share feedback online to help others discover the book.Practice Daily Writing: Follow James Sherwood Metts's advice to jot down thoughts, questions, and insights for self-growth.Encourage Young People: Support youth in developing strong identities and independent thinking as highlighted in the episode.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summer Remix: Album 8 Track 7: The Art of Creative Violence: Building Bold Brands w/ Noel CottrellAre legacy advertising holding companies sinking like the Titanic? In this episode of the Brands, Beats, and Bytes podcast, hosts DC and LT welcome creative savant and industry giant, Noel Cottrell.After building a storied career working with massive brands like Sissy Boy Jeans, Coca-Cola, and E-Trade (yes, he helped create the famous talking baby Super Bowl ads!), Noel is upending the agency model once again. He breaks down why he founded his new agency, Murder Hornet, on the principle of "creative violence"—the idea that discomfort is a catalyst for change, better work, and greater impact.Whether you are an agency veteran, a freelance creative, or a brand marketer looking for braver work, this episode is a masterclass in navigating the modern marketing landscape. Noel gets incredibly candid about his biggest career mistake, the rise of the indie agency, and exactly how his team is using AI to save clients hundreds of thousands of dollars.Key Takeaways:The Power of Creative Violence: Why playing it safe is the riskiest move a brand can make, featuring the wild origin story of the Sissy Boy Jeans campaign.Surviving the "Bloodbath": Why traditional holding companies are failing and how freelancers and indie agencies are perfectly positioned to win.The "Nest and Swarm" Model: How to build a highly flexible, future-proof agency structure.Real AI Integration: How to use AI agents to build bespoke creative teams and drastically cut production costs for clients.Owning Your F-Ups: A deeply personal lesson in leadership, ego, and the importance of professional forgiveness.Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

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Yesterday, Miller High Life, a Molson Coors brand, announced an interesting new position. The beermaker is looking for a Mayor of the "Champagne of Beers" region—and that region is oddly specific.​Odd jobs work as PR stunts. Remember when Custom Cones USA offered a $70,000 salary for the "Ultimate Stoner Dream Job,' which was basically a content creator who smoked weed every day—they reportedly had so many applicants that they were overwhelmed by the response.​Well, this one isn't as lucrative, but it would be a banger for the resume. The winner will be the candidate who "best embodies the passion for High Life—and what it means to call the home of Miller High Life your own."​The prize package is ... fine. It includes an exclusive dinner for eight at the Miller Caves, a historic part of the Miller Brewery dating back to 1849. The winner also receives a pair of High Life t-shirts, two hats, and a $2,000 check to basically pay the taxes on the prize. The winner also walks away with two cases of High Life, which seems low. I feel like the Mayor of the Champagne of Beers Region should score a few more than 48 beers.​Furthermore, the winner must also attend an “honorary Mayor Inauguration” at the Miller Visitor's Center in Milwaukee on September 19, 2026, or the prize will be forfeited in its entirety. All told, the Mayor of the "Champagne of Beers" region will land a salary valued at $6,500.​Molson Coors is technically a sponsor, and Merkle, a company that specializes in digital marketing experiences, is running the show.​To enter, you must live in one of about 86 zip codes, not mine, and be 25 years old—or older.​To win, you must not only be eligible but also submit to a confidential background check. Miller needs to make sure the winner hasn't engaged in any brand-damaging conduct. They certainly don't want to trigger a negative viral response — looking at you, Bud Light.​The contest began yesterday at noon CT and will end on August 23, 2026, at midnight.​Each contestant must include an original essay -- which is loose given that it's 250 words or less -- describing why they should be the mayor of the High Life, as well as a photo of them living the “High Life”. What would that be? Given that it's summer in Wisconsin, I figure it's some sort of tubing or pontoon-related photo. Oh, and it can't be AI-generated, any of it.​Of course, there are a host of rules that you can break with this essay, but they seem straightforward. For example, you can't make any deceptive or unsubstantiated claims about Molson Coors products, you can't mention any brand or trademark not owned by the company, and you can even get DQ'd if you have unauthorized third-party content or art in the background of your photo.​The winner will be chosen by a panel of "qualified judges" who will score each submission based on the following.50%: Passion for High Life25%: Originality (stands out as memorable)25%: Strength of Argument (why you should be picked over everyone else).​Do you have what it takes to be the Mayor of the "Champagne of Beers" region? If so, good luck.#MillerHighLife, #MolsonCoors, #Beer, #Wisconsin, #Milwaukee, #Manufacturing, #FoodManufacturing, #Marketing, #Branding, #Contest, #Jobs, #PRStunt, #Brewery, #MadeInWisconsin, #ChampagneOfBeers

A brand isn't a logo. Which means a rebrand isn't a logo project. Julia Carcamo walks casino operators through the five Jules Rules of Branding, plus the story of a regional property whose visual refresh backfired within six months. Perfect for the drive to your next leadership meeting. Part 1 of 2. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: https://bit.ly/3MS2pOz Join the most effective casino marketing training. https://bit.ly/3MXUe3c Links •       Reel Marketing: The Art of Building a Casino Brand (Julia's book): https://www.amazon.com/REEL-MARKETING-Building-Casino-Brand-ebook/dp/B08DHC6KW5/ •       Rebrand Kickstart Call, 30 minutes, no pitch: https://www.jcarcamoassociates.com/brand-diagnostic-and-strategy-kickstart/

Great brands do more than meet a need. They transform that need into desire. But in an increasingly crowded and fragmented media landscape, how can brands earn attention, turn that attention into affection, and ultimately inspire people to act?Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this special roundtable is the first in a three-part series exploring the many dimensions of desire. Jim is joined by three marketing leaders approaching that challenge from very different industries: Manu Orssaud, Chief Marketing Officer at Duolingo;Benoit Vatere, Chief Media and Digital Commerce Officer at Liquid Death; and Oliver Walker-Jones, who leads Marketing, Communications and Brand at Joby Aviation.Together, they explore how modern brands use media to create lasting desire. Manu shares how Duolingo combines planned cultural moments with the flexibility to build stories alongside its community. The conversation explores why fun is an underrated business advantage, how brands can move quickly without chasing every cultural moment, and where AI can strengthen a company without replacing the human creativity behind great marketing. —This week's episode is brought to you by Havas and Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Wealth on the Beach Podcast, Daniel Alonzo welcomes branding strategist, entrepreneur, and bestselling author Samara Beth Hurley for a conversation on what it truly takes to build a memorable personal brand. From the psychology behind luxury brands to the power of authentic relationships, Samara shares the strategies that have helped her build successful businesses, navigate life's toughest challenges, and become a trusted voice in the branding world. Together, Daniel and Samara explore why perception matters, how serving others creates lasting opportunities, and why resilience is one of the greatest assets any entrepreneur can develop. Whether you're building a business, growing your influence, or striving for financial freedom, this episode offers practical insights on branding, leadership, networking, and creating a reputation that opens doors. In this episode, you'll learn: Why people buy your brand before your product The branding lessons entrepreneurs can learn from luxury brands How to build meaningful relationships that create opportunities Why resilience is essential for long-term success The importance of giving value before asking for anything in return How to create a personal brand people trust and remember If you're ready to elevate your brand, grow your business, and build lasting success, this episode is one you won't want to miss.

Text a question to Victoria!If you've ever been curious about lip filler and the world of medical aesthetics, then this episode is for you! Lisa Campbell is a nurse practitioner and the Founder of Unveil Aesthetics, an aesthetics and wellness practice based out of Wilmington, Delaware. She specializes in cosmetic injectables, Botox filler, bio stimulators, and more.In this episode, Victoria and Lisa discuss her journey from spending 10 years as a nurse to eventually opening her own aesthetics practice. They talk about medical aesthetics as a field of medicine, rebranding and shifting into a premium brand, advice for new business owners, being a forever student, and how every unique experience you have helps you build the skillset to run your business. Lisa also answers your burning questions on skincare and trendy wellness topics with a fun "do it or ditch it" rapid fire.Whether you work in aesthetics or are simply curious about health and wellness practices (including red light therapy and salmon sperm facials), this conversation is for you. Pour yourself a sparkling water or big mug of coffee, and enjoy this fun girl chat episode with Lisa.Links Mentioned in Today's Episode:Watch the Episode on YouTubeBook With Unveil Medical AestheticsConnect With Lisa on InstagramWork With BrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

Anika sits down with Julie Ellis to explore the inflection point every founder dreads—the moment you've built the business, achieved the goal, and suddenly realize you have no idea who you are without it. Discover why selling an eight-figure business can feel like grief disguised as success, how delegation is the real bottleneck between scaling and plateauing, and the counterintuitive truth that derails most women entrepreneurs: it's never about having a bigger vision. It's about believing you're worthy of one—and whether you have the systems and people around you to make it real.In This EpisodeFrom dance to finance to founder: How an unexpected career path led Julie to solve a problem every parent knew existedThe basement to eight figures: Building Mabel's Labels from a 300 sq ft basement in Hamilton, Ontario to an internationally recognized brand—with zero industry experienceGrassroots growth and celebrity endorsements: How a tiny magazine feature led to Daily Candy recognition and a life-changing mention from Elizabeth Hasselbeck on The ViewThe art of delegation and scaling: Why most founders plateau and what separates those who scale to eight figures from those stuck at product-market fitThe post-exit identity crisis: Navigating grief, imposter syndrome, and gratitude after selling to Avery Products—and why the 90-day rest period changed everythingBig Gorgeous Goals: Why "gorgeous" matters as much as "big"—and how to chase ambitious goals while actually enjoying the journeyThe confidence gap and funding inequity: Why only 2.9% of venture capital goes to women entrepreneurs, and what Julie is doing to change thatPocket Coach: The asynchronous coaching model that keeps entrepreneurial momentum alive between sessionsBuilding community for women founders: The Big Gorgeous Goals podcast and investing in women-led businessesLeading through uncertainty: Why the biggest breakthroughs happen in times of changeTimestamps00:00 Introduction: The woman who solved every parent's labeling problem02:01 An unexpected founder: Dance degree, 15 years in finance, and the moment everything changed04:00 The basement days: One year of research, zero industry experience, and a team of misfits06:28 From tiny magazine feature to Elizabeth Hasselbeck's endorsement on The View11:06 The biggest gap between founders who plateau and those who scale: Delegation and decision-making12:49 The acquisition: Selling Mabel's Labels after nearly 13 years—and why it was the right time17:29 The post-sale emotions: Grief, imposter syndrome, and the gratitude sandwich19:07 The 90-day rest and the identity crisis: Why "I'm not qualified" became the biggest lie22:22 The coaching pivot: Why certification gave her the "add" she was looking for23:18 Writing during the pandemic: How a daily writing group turned a book idea into Big Gorgeous Goals25:37 Why "gorgeous" matters: Dancing toward your goals instead of grinding toward them28:01 Creating white space: Why unstructured time is where the best ideas live31:33 The confidence gap and funding inequity: 2.9% of VC goes to women; only 2% of women-founded businesses reach $1M33:45 Pocket Coach: Asynchronous coaching for keeping momentum alive between sessions35:52 The Big Gorgeous Goals podcast: Storytelling for women entrepreneurs39:02 Her ideal coaching clients: Low seven-figure founders scaling to $5-10M40:01 What's next: New keynotes and workshops on leading bold teams through uncertainty41:38 Her guiding quote: Rabindranath Tagore's "Reach high for stars lie hidden in you"Key Insights & TakeawaysInsight 1: Unmet Market Needs Beat Industry ExpertiseJulie and her co-founders had no background in supply chain, marketing, or distribution—just a teacher, a financial planner, a lawyer, and a printing expert. What they had was a real problem to solve and a growth mindset. Expertise can be learned; identifying genuine customer pain points cannot.Insight 2: Delegation and Decision-Making Are the Scaling BottleneckThe biggest gap between founders who plateau and those who scale to eight figures isn't product or market—it's the ability to delegate and make decisions. Most founders get caught in the "I should have just done it myself" trap, which prevents them from reaching the next level.Insight 3: Post-Exit Grief Is Real—And Worth ProcessingSelling your business is an achievement, but it's also a loss. Julie experienced imposter syndrome, grief, and identity confusion after the sale. Her 90-day rest period—where she did nothing—was transformative. The emotional work matters as much as the financial outcome.Insight 4: White Space Is Where Creativity LivesThe best ideas don't come at your desk—they come in the shower, on a walk, flying on a plane. Creating intentional unstructured time requires saying no to things and protecting space fiercely, even though it feels counterintuitive.Insight 5: Women Entrepreneurs Face Systemic Funding and Confidence GapsOnly 2.9% of venture capital goes to women, yet women-led businesses outperform on efficiency and team management. The solution isn't just funding—it's mentoring, networks, and other women believing in women.Insight 6: Asynchronous Coaching Keeps Momentum AliveTraditional coaching sessions every two weeks create gaps where momentum dies. Pocket Coach's voicemail-based model lets entrepreneurs push through decisions in real time, maintaining the energy they need to scale.About Julie EllisJulie Ellis is a leadership coach, author, investor, and podcast host specializing in helping women entrepreneurs scale from seven to eight figures and beyond. She co-founded Mabel's Labels in a 300 sq ft basement in Hamilton, Ontario in 2003, growing it into an internationally recognized eight-figure brand before selling to Avery Products in 2016.After a 90-day rest and a brief stint managing 135 people in corporate retail, Julie pursued coaching certification and discovered her true calling: helping other entrepreneurs navigate the inflection points she'd experienced. She is the author of Big Gorgeous Goals: Bold Women Achieve Great Things, which features interviews with 16 women entrepreneurs who've scaled beyond the comfort zone.Today, Julie invests in women-led businesses, hosts the Big Gorgeous Goals podcast, offers one-on-one and asynchronous coaching through Pocket Coach, and delivers keynotes and workshops on leading bold teams through uncertainty.Resources & Links MentionedJulie Ellis's EcosystemBig Gorgeous Goals (Book) — Hybrid published with Page Two, distributed through MacmillanBig Gorgeous Goals Workbook — Self-published companion guideBig Gorgeous Goals Podcast — Stories from seven and eight-figure female foundersPocket Coach — Asynchronous voicemail-based coaching for entrepreneursConnect with Julie EllisOpen to: Keynotes, workshops on leading bold teams through uncertainty, coaching, and investing in women-led businessesLinkedin: https://www.linkedin.com/in/julie-ellis/Instagram: https://www.instagram.com/thejulieellisWebsite: www.julieellis.caSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS breaks down the debate between content quality and velocity. He argues that while velocity drives visibility, quality is the foundation that keeps audiences engaged and builds trust.High-quality content must be readable, understandable, and digestible, utilizing clear formatting and strong internal linking. By establishing a proof of concept and adhering to Google's E-E-A-T guidelines, creators can scale their publishing frequency sustainably.Who Is This For?This episode is for entrepreneurs, marketers, SEO professionals, bloggers, and creators trying to build search visibility. It serves anyone looking to publish consistently without falling into the trap of low-quality content overload.Key Moments & Timestamps[00:03] - Introduction: Content quality versus content velocity.[02:38] - Quality is not only what you say; it is how it is presented.[05:03] - Headings and the “readable, understandable, digestible” standard.[12:10] - Quotes, testimonials, strong titles, and the content experience.[15:13] - Self-audit: Would you watch, read, or listen to your own content?[21:00] - Attention, engagement, and quality as audience priorities.[26:54] - Google E-E-A-T: experience, expertise, authority, and trust.[29:39] - The debate: Evergreen content versus timely updates.[45:03] - Updating old articles and leveraging the modified date.[47:26] - Content velocity, manual indexing, and internal linking.[52:02] - Two top-quality articles beat ten subpar pieces.[53:35] - Building a controlled cadence to avoid audience burnout.[59:42] - Establish quality and a proof of concept before scaling output.[64:00] - Researching ranked content to evaluate the competitive landscape.[67:17] - Aligning keywords, titles, URLs, and opening lines with intent.[68:42] - Best strategy: High-quality content posted consistently.[77:41] - Final takeaway: Quality trumps velocity; scale only with quality.Memorable Quote"Quality trumps velocity—and if you're going to do velocity, make sure you do it with quality."Frequently Asked Questions (FAQs)What makes content high quality?High-quality content is useful, trustworthy, well-researched, and structured. It should be easy to read and act on, utilizing proper formatting to guide the user experience.Does publishing more content improve SEO?Publishing volume helps only when relevance, quality, internal linking, and audience value remain strong. Velocity without quality leads to subpar results.Should old content be updated?Yes. Update older content when facts, tools, algorithms, or market conditions change. This preserves its evergreen foundation while signaling freshness.Is evergreen or fresh content better?Both serve a purpose. Evergreen content supports lasting discovery, while fresh content is necessary for news, trends, and platform updates.How often should a brand publish?Choose a publishing cadence your team can sustain without lowering standards. It is better to publish fewer high-quality pieces than to overwhelm your audience.Action StepsAudit one of your existing pieces for readability, formatting, and search intent.Fix heading hierarchy, paragraph length, text emphasis, visuals, and calls to action.Refresh a strong older article with current evidence, updated links, and fresh examples.Define a minimum quality checklist and test it until it becomes a repeatable process.Set a sustainable publishing cadence based on audience behavior and team capacity.Scale your output only after your quality, engagement, and workflow are stable.For more strategies, connect directly via the podcast resources shared at the conclusion of the episode.

Watch the YouTube version of this episode HERETired of the billable hour, overlearning, and feeling like your tech stack still owns you? In this episode, Tyson Mutrux sits down with subscription‑based attorney and Practi co‑founder Mathew Kerbis to break down exactly how AI tools like Perplexity, WhisperFlow, Paxton, Gemini, and agentic workflows are reshaping how modern law firms are built and run. You'll hear how Mathew went from insurance defense litigator to “AI‑native” transactional lawyer, why he believes the billable hour is bad for both clients and lawyers, and how subscription models and recurring revenue can unlock more freedom, better margins, and a saner life.They dig into real‑world examples: using AI dictation and desktop agents to draft and format complex contracts, running redlines across multiple tools, replacing parts of traditional case management, and orchestrating systems so that actual legal work keeps happening while Mathew is teaching a CLE or recording a podcast. Tyson and Mathew also wrestle with big‑picture trends, MSOs and private equity in law, BigLaw's addiction to the billable hour, and how bar regulators and ethics rules might respond to the AI wave. If you're a law firm owner wondering how to actually use AI to save time, make more money, and serve clients better (instead of just “playing” with tools), this one is packed with practical insights.What You'll LearnWhy the billable hour breaks incentives and how subscription/flat fees create better results for lawyers and clientsHow Mathew's AI stack (Perplexity, WhisperFlow, Paxton, Gemini, Google Workspace) powers his daily legal workWhat agentic workflows look like in practice for reviewing, redlining, and improving complex contractsHow WhisperFlow lets him talk instead of type across apps and replace traditional dictationWhy he runs his practice on Google Docs, NotebookLM, and AI search instead of case management softwareHow standardized templates plus AI speed up NDAs, MSAs, and other routine documentsThe core business model behind Practi and how it helps firms launch subscription legal servicesWhy solos and small firms may be better positioned than BigLaw in an AI‑driven legal marketHighlights00:00 – Challenging the status quo and taking aim at the billable hour06:10 – Lawyers as “professional students” and the trap of endless overlearning09:01 – Why many women and lawyers of color leave BigLaw to start their own firms12:10 – Perplexity, WhisperFlow, and Paxton as Mathew's core AI tools15:01 – Using WhisperFlow for OS‑level dictation, prompts, and text expansion27:43 – Orchestrating AI tools to clean up, analyze, and redline contracts at scale31:00 – Running a subscription practice on Google Workspace and NotebookLM45:15 – MSOs, private equity, and why Practi is being built as an alternative path49:08 – How subscriptions and recurring revenue unlock growth beyond hourly billing56:59 – Letting AI run recurring tasks so work continues while you're offlineAccess Agentic Browser Redlines Demo HereConnect with Mathew KebrisLinkedIn https://www.linkedin.com/in/kerbisverse/

Carmen Dianne and Kara Still launched Prosperity Market during the pandemic to bring fresh food and economic power to Black communities in Los Angeles—with no background in farming, no trailer, and no blueprint. Scrappy pop-ups in church parking lots grew into an 80-vendor operation, a Good Morning America segment, and an unexpected partnership with Dr. Dre. For more on Prosperity Market and show notes click here  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Can graphic designers become so obsessed with design that they completely miss what actually makes brands successful?In this special live episode of The Angry Designer Podcast, we sit down with Chris Do (The Futur) at Creative South for one of our most thought-provoking conversations yet.What started as a discussion about logos quickly turned into a passionate debate about branding, creativity, business, Adobe, design education, storytelling, and why so many graphic designers focus on the wrong things.We challenged Chris on everything from whether Adobe owes designers anything... to why "blanding" has taken over... to whether great design actually wins in today's market.And Chris challenged us right back.In this episode, you'll discover:- Why great design doesn't always win.- Why branding is bigger than logos.- The biggest mistake graphic designers still make.- Why clients buy brands—not design.- How storytelling creates value.- Why designers become emotionally attached to companies.- What separates good designers from truly valuable ones.If you're a graphic designer, creative professional, brand strategist, freelancer, agency owner, or design student, this conversation will make you question what you think you know about design.Whether you agreed with Chris Do or not, one thing is certain...you'll never look at branding the same way again.Stay Angry our Friends –––––––––––Join Anger Management for Designers Newsletter at https://tinyurl.com/mr4bb4j3Want to see more?  See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

Text me!Today I'm talking about four compelling reasons why every single businesses should leverage social media marketing to increase visibility, build trust, and grow organically. I talk through the importance of authenticity, consistency, and strategic presence online.Takeaways: Social media is the loudspeaker for your business and essential for visibility.Organic social media growth is possible and effective with consistency.People are watching your business and will remember you when they need your services.Authentic marketing and sharing personal insights foster trust and connection.Support the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE

In this episode of MOJO: The Meaning of Life and Business, Jennifer R. Glass sits down with career branding expert Lynne M. Williams to discuss what it takes to successfully manage your career in today's rapidly changing workplace.Whether you're looking for your next opportunity, considering a career pivot, building your personal brand, or simply trying to stay relevant in an AI-driven economy, this conversation offers practical advice you can start using immediately.Jennifer and Lynne discuss:• The difference between career management, career pivots, and reinvention• Why LinkedIn should be much more than an online résumé• How Applicant Tracking Systems (ATS) evaluate résumés• The importance of keywords and measurable accomplishments• Skills-based hiring and why continuous learning matters• Preparing for AI's impact on the workforce• Positioning yourself whether you're an employee, entrepreneur, or business owner• Building a personal brand that creates new opportunitiesIf you're serious about growing your career, attracting better opportunities, or strengthening your professional reputation, this episode is packed with actionable insights.About Lynne M. Williams:Lynne M. Williams is the Executive Director of Great Careers Network, a nonprofit organization that provides career development, networking, and educational resources for professionals navigating career transitions and career growth.Key TakeawaysCareer management should be ongoing, not something you think about only when you're unemployed.LinkedIn is a professional branding platform, not simply a digital résumé.Skills increasingly matter more than degrees.AI is changing the workforce and continuous learning is becoming essential.ATS systems compare résumés against job descriptions, making keyword optimization important.Entrepreneurs should optimize LinkedIn around the problems they solve, not simply their job title.Your accomplishments should demonstrate measurable business impact.Connect with LynneLinkedInWebsiteIf you enjoyed this episode, be sure to follow MOJO: The Meaning of Life and Business so you never miss future conversations with business leaders, entrepreneurs, and subject matter experts.

Welcome to The Daily. Today, I want to give a shoutout to Jeff Fox from Airdrie, Alberta. Thank you so much for your partnership with us in Project23. Grab your Hosea Scripture Journal. Our text today is Hosea 10:3-4: For now they will say: "We have no king, for we do not fear the Lord; and a king—what could he do for us?" They utter mere words; with empty oaths they make covenants; so judgment springs up like poisonous weeds in the furrows of the field. — Hosea 10:3-4 People frequently blame bad leadership without asking what kind of culture produced it. Hosea goes deeper than politics. Israel's leadership crisis was not merely a government problem. It was a spiritual problem. "We have no king, for we do not fear the LORD." That's the issue. The fear of God had disappeared, and once that happens, leadership becomes hollow. Leaders begin serving themselves instead of the truth. Promises become performative. Covenants become manipulation. Words become tools instead of commitments. Hosea states this, "They utter mere words." Our world is filled with words. Speeches. Statements. Branding. Messaging. Public outrage. Carefully crafted narratives. But beneath much of it is a vacuum because truth has been disconnected from character. When people stop fearing and following God, integrity becomes optional. It is God who holds integrity together. This is why he has given us his Spirit. His Spirit is the person who convicts our flesh to live in accordance with God's truth. If we don't live with godly integrity, eventually judgment "springs up like poisonous weeds." Notice that image. Poison grows where truth once should have grown. Corruption spreads. What was planted quietly begins affecting everything. That's why leadership failures are never just leadership failures. They reveal something deeper about the spiritual condition of the people underneath them. A nation that rejects truth will eventually produce leaders who do the same. A culture that rewards image over integrity will eventually be ruled by performance instead of principle. Hosea is calling us to clarity and consistency. Political solutions cannot heal spiritual problems. Elections matter, laws matter, leaders matter—but none of them can replace repentance. National renewal has always started with spiritual renewal. You may not lead a nation, but you are leading somewhere. In your home. Your workplace. Your friendships. Your church. Your influence. So ask yourself: Am I leading from conviction or image? Do my words carry integrity? Would my private life support my public statements? Because the world does not need more impressive leaders. It needs truthful ones. And truthful leaders are formed first by the fear of the Lord. DO THIS: Pray today for your nation, your leaders, your church, and yourself—that truth and integrity would replace performance and empty words. ASK THIS: Where have I prioritized image over integrity? Do my words and actions align? How is God calling me to lead truthfully right now? PRAY THIS: God, restore truth and integrity in our leaders and in me. Teach me to fear you rightly so my life reflects honesty, courage, and conviction. Amen. PLAY THIS: "Build My Life"

Send us Fan MailThey don't buy the house. They don't buy the commission. They buy YOU first.In this episode of the MotivateMe313 Podcast, we sit down with real estate professional Sina Aoun to break down what most people get completely wrong about personal branding — it's not a logo, it's not an Instagram page, and it's definitely not something you "figure out later."This is the branding blueprint every professional needs to hear BEFORE the first deal, BEFORE the first client, and BEFORE the first commission check. In this episode, we cover:How real estate found Sina — plan or accident?What a personal brand ACTUALLY is (and what it isn't)How to build a brand from absolute zero — no network, no following, no track recordWhat "carrying yourself like a professional" really looks like — body language, energy, presenceSurface vs. substance: where's the line between looking the part and being the part?The #1 mistake people make when building a professional imageThe Detroit/Metro Detroit landscape — what makes this market differentHow your cultural background shapes your brand — and how to leverage itReal talk for anyone hesitating because they're "not ready yet"This isn't soft advice. This is insider knowledge for professionals who want to be taken seriously in every room they walk into — before the commission, before the deal, and long after. Subscribe to OZ Media for more real talk on money, mindset, and building something that lasts.  Follow us: Ozmedia313.com  MotivateMe313 Podcast — New episodes every weekFollow us on social media:- Instagram: @motivateme313 or @ozmedia313- Website: ozmedia313.com- Facebook: ozmedia313-TikTok: @ozmedia313-Apple Podcast: ozmedia-Spotify Podcast: ozmediaThis show was sponsored by:-The Family Doc https://thefamilydocmi.com/-Juice Box Juiceboxblend.com-Holy Bowly http://www.myholybowly.com-Wingfellas thewingfellas.com-Hanley International Academy https://www.hanleyacademy.com-Malek Al-Kabob malekalkabob.com-Bayt Al Mocha https://baytalmocha.com/-Chill Box https://www.chillboxstore.com/-Royal Kabob https://www.royalkabob.com/-GEE Preparatory Academy https://www.gee-edu.com/schools/geepreparatory/index#MotivateMe313 #PersonalBranding #RealEstate #DetroitRealEstate #ProfessionalBranding #RealtorLife #SinaAoun #OZMedia #Detroit #Dearborn #CareerAdvice #HustleCulture #BrandingBlueprint #RealEstateProfessional #MetroDetroit

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: The Hawk, Mountain Dew, QUO, Factor, Talk Space & Acorns • The Hawk: Feel the power of the visor. Watch The Hawk on Netflix July 16th. • Mountain Dew: Look for American Dew limited-time packaging or find it in stores near you at https://mountaindew.com. • QUO: Try QUO for free PLUS get 20% off your first 6 months when you go to https://quo.com/BADFRIENDS. • Factor: Head to Factormeals.com/badfriends50off and use code badfriends50off to get 50% off. • Talk Space: Get $80 off your first month with promo code SPACE80 at https://Talkspace.com/BADFRIENDS • Acorns: Sign up now and Acorns will boost your new account with a $5 bonus investment. Join the over 14 million all-time customers who have already saved and invested over $27 billion dollars with Acorns. Head to https://acorns.com/badfriends or download the Acorns app to get started. YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7equis Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

Gil Dezer is a visionary real estate developer, President of Dezer Development, and one of South Florida's largest oceanfront property owners. Alongside his father, Michael Dezer, he has transformed luxury real estate through landmark branded residences, including six Trump towers, the iconic Porsche Design Tower featuring the revolutionary Dezervator car elevator, Residences by Armani/Casa, and the award-winning Bentley Residences Miami. A graduate of the University of Miami with degrees in International Finance and Marketing, Gil is known for combining innovative design, luxury brand partnerships, and a hands-on commitment to homeowners while remaining an active leader in the real estate industry and numerous philanthropic organizations.  Here's some of the topics we covered: Building a luxury real estate empire from the ground up Surviving the 2008 crash and saving a half billion dollar business The Porsche tower that changed luxury condos forever Branding, innovation, and selling to ultra wealthy buyers How billion dollar developments are designed and executed Leadership, risk management, and building iconic projects Family, legacy, and the mindset behind lasting success   To find out more about partnering or investing in a multifamily deal: Text Partner to 72345 or email Partner@RodKhleif.com    For more about Rod and his real estate investing journey go to www.rodkhleif.com   Please Review and Subscribe  

Steve sits down with Pat Salmon, Mike Santolucito, and Billy Moore to try to answer questions from listeners in the realm of Branding, Advertising, and Promotion of your snow business!

Anika sits down with Dr. Mickey Fitch Collins to expose the leadership development trap most companies fall into, uncover the psychological safety crisis silently burning out middle managers, and reveal the counterintuitive secret to sustainable organizations: it's never about the strategy. It's about the people executing it—and whether they feel confident enough to show up as their whole selves.In This EpisodeBass fishing to breakout rooms: How 30 years of professional fishing taught her more about leadership than any MBA—and why early public speaking shaped her entire careerThe leadership development gap: Why companies wait until burnout is critical to invest in leaders, and the cost of reactive vs. proactive developmentMiddle manager isolation: The push-pull stress of serving two masters, losing peer relationships, and why leaders are abandoned once they "make it"Psychological safety as the foundation: Why you can't build better leaders without first creating spaces where people can be honest, vulnerable, and wholeThe burnout epidemic: How the WHO classifies burnout as a health concern, and why control-based work models are burning people outRemote work and trust: Why flexible work aligned with individual needs enhances motivation, and why monitoring software is the opposite of trustLearn It Lounge podcast: Building community among L&D professionals by sharing authentic problem-solving storiesThe giving phase: What's next for Mickey—coaching, speaking, and helping others grow while designing a life centered around familyTimestamps00:00 Introduction: From pro bass fisherman to leadership facilitator06:23 Why she left higher education after 20 years and a PhD08:00 The pandemic pivot: From C-suite to corporate learning and development16:00 The most common breakdown when companies scale: Delayed leadership investment20:20 Why outsiders and consultants bring objective credibility24:30 The push-pull of middle management and burnout30:31 Psychological safety as the antidote to burnout34:32 Work models and control vs. trust: Why flexible work beats surveillance38:26 How Learn It Lounge started and what's next for MickeyKey Insights & TakeawaysInsight 1: Leadership Is a Learnable Skill, Not Innate ExpertiseBeing a great founder, engineer, or visionary doesn't automatically make you a great people manager. Leadership—coaching, vision-casting, conflict resolution, delegation—is a skill set that must be built. The organizations that win are the ones that invest in emerging leaders before they're in crisis mode, not after.Insight 2: Proactive Development Beats Reactive InterventionCompanies that delay leadership investment until burnout, turnover, or conflict forces their hand end up spending 3-4x more on reactive solutions. The smartest organizations identify rising stars early and develop skill sets before people are drowning.Insight 3: Psychological Safety Is the Foundation of EverythingYou cannot build better leaders, improve communication, or increase engagement without psychological safety. When people can admit mistakes and be vulnerable without fear, they stop wearing masks and performing—and that's when real growth happens.Insight 4: Control-Based Work Models Are the Opposite of TrustStrict hours, in-office mandates, and monitoring software send one message: "I don't trust you." When organizations care for the whole human—flexible work, autonomy, trust—they get higher motivation, lower turnover, and higher profitability. The research is clear.Insight 5: Storytelling Creates Meaning Beyond DataWe make decisions with data, but we make meaning with stories. In the age of AI and critical thinking, storytelling and authentic presence are just as important as problem-solving skills.Resources & Links MentionedLearn Ithttps://www.learnit.com/Learn It Lounge Podcasthttps://podcasts.apple.com/in/podcast/the-learnit-lounge/id1817436348Conversations with L&D professionals sharing authentic problem-solving stories and best practicesAbout Dr. Mickey Fitch CollinsDr. Mickey Fitch Collins is a leadership facilitator and learning strategist at Learn It, specializing in leadership self-efficacy and building confident leaders. With a PhD in Leadership and Higher Education, a master's degree in Counseling and Student Personnel, and a bachelor's degree in Psychology, Mickey spent 20 years in higher education leadership before transitioning to corporate learning and development during the pandemic.Her unique origin story includes 30 years of professional bass fishing experience—competing at the national level with 30+ sponsors, speaking at expos and on radio and TV. This early experience shaped her public speaking confidence, marketing acumen, and deep understanding of leadership in male-dominated environments.Connect with Dr. Mickey Fitch CollinsLearn It Website: https://www.learnit.com/LinkedIn: https://www.linkedin.com/in/mickeyfitchcollins/Open to: Coaching, speaking engagements, and mentoring emerging leadersSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Watch the YouTube version of this episode HEREIn this solo Maximum Lawyer Live episode, Tyson pulls a powerful story he cut from his upcoming book, Founder Optional, to explain why “gravitational debt”, all the unseen weight concentrated on the owner, eventually breaks even the best‑intentioned firms.Using the infamous Tacoma Narrows Bridge failure as a metaphor, Tyson walks through how subtle ripples in your practice become waves, then fractures, and finally burnout or firm‑level collapse. He breaks down why being the most competent person in the room traps you in every role, how invisible stress compounds over time, and why real scaling requires dispersing gravity away from the founder instead of just “working harder.”You'll hear how health scares, missed family milestones, key team departures, and economic downturns expose the load owners are secretly carrying, plus why quiet, systems‑driven firms pull ahead while “heroic” founders burn out. If you're tired of feeling like the bridge that everything runs across, and worried about when it finally gives way, this episode gives you a visual, memorable framework for rebuilding your firm so it can grow without you carrying all the weight.What you'll learn– Why Tyson uses the Tacoma Narrows Bridge story to explain how small, “manageable” issues in your firm turn into catastrophic failures over time.– How the competence trap keeps the most capable person in the firm doing everything and quietly concentrates all gravity on the founder.– What “gravitational debt” is, why it never shows up on a balance sheet, and how it builds through tiny over‑extensions like one extra call or a missed T‑ball game.– How external shocks, health scares, key employee exits, or economic downturns, reveal just how much unseen load law firm owners are carrying.– Why growth amplifies existing fractures in your systems and leadership, turning early cracks into chasms as you try to scale.– Practical mindset shifts to move from being the indispensable stabilizer to building a firm where gravity is intentionally dispersed across people and systems.Highlights00:01 – Tyson's return to Facebook Live, why he shelved one massive book, and how Founder Optional came out of that process.02:00 – Introducing the Tacoma Narrows Bridge story and why “Galloping Gertie” is the perfect metaphor for law firm gravity.04:30 – How subtle ripples in a system become waves, fractures, and finally collapse when all the weight sits on one structure.07:00 – The competence trap: why the most capable person in the firm slowly becomes the bottleneck for every decision and problem.09:30 – Gravitational debt explained: the unseen build‑up of tasks, stress, missed moments, and responsibility on the founder.12:00 – External shocks, health scares, missed family milestones, key team departures, and economic downturns, that expose how overloaded owners really are.14:30 – How growth amplifies tiny cracks into chasms and why dispersing gravity is the only way to scale without collapse.16:00 – Tyson's closing challenge and invitations to plug into community, MaxLawCon, and The Association so you don't build your firm alone.

Hey lady! Summer is officially here and if you’re anything like us we are welcoming the longer days, gearing up for some fun in the sun, and hopefully taking a bit of a break from the grind. Speaking of taking a break, after eight beautiful years of giving you fresh content each Friday, Dr. Dom and Terri are taking a much-needed, well-deserved break. Yes, ladies for the next few months Terri and Dr. Dom are pulling back to rest, recalibrate and come back in the Fall with inspired content and fresh perspectives to keep you glowing and growing. Now, you already know that we love you for real and would never leave you hanging so keep tuning in each week because we’re going to drop mini episodes to make sure you’re still on track to be the best you. This week, Dr. Dom and Terri offer encouragement as we head into the midpoint of the year. Are you feeling like you’re not making progress on your goals? Don’t fret, you still have time to adjust your plan or pivot altogether if that feels right. Tap in this week to get the fuel to get assess your current path so you can move through the rest of the year with clarity and confidence! This episode is sponsored by VB Health, a woman-owned, physician-led supplement company creating doctor-formulated supplements that work. We’re featuring Drive Boost (libido support for all genders). Visit this link and use code HerSpace for 10% off: https://bit.ly/VBhealthherspace Goal Mapping Starter Guide Cultivating H.E.R. Space Sanctuary Resources: Dr. Dom’s Therapy Practice Get That Pitch Workshop: Turn your story and expertise into speaking gigs, media features, and collaborations, without a publicist. Visit GetThatPitch.com and Use code HERSPACE for a special listener discount. Branding with Terri Melanin and Mental Health Therapy for Black Girls Psychology Today Therapy for QPOC Therapy Fund Foundation Where to find us: Twitter: @HERspacepodcast Instagram: @herspacepodcast Facebook: @herspacepodcast Website: cultivatingherspace.comSee omnystudio.com/listener for privacy information.

Why are 69% of World Cupers wearing pink cleats?... Because of 1 paper 2 years ago.Netflix has a new problem: The Season 2 Slump… Data shows you ghost shows after Szn 1.Fiat just invented the smallest car ever… It's not better than Tesla, but it is first-er.Plus, why every AI startup is named after your grocery list. Avocado AI, Broccoli AI, Nano Banana…$NKE $NFLX $STLAGrab your Tickets to the IPO Tour: Our In-Person OfferingSan Francisco 9/23: https://www.ticketmaster.com/event/1C0064AFB5F688BDBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today's top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell. Hosted on Acast. See acast.com/privacy for more information.

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: DraftKings, BlueChew, Rocket Money, Kachava, Shopify & Superpower • DraftKings*: New DraftKings customers, sign up with code BADFRIENDS spend five bucks to get two hundred in rewards within 21 days. • BlueChew: Right now, when you buy two months of BlueChew Gold, you get the third for FREE with promo code BADFRIENDS. • Rocket Money: Let Rocket Money help you reach your financial goals faster. Join at https://www.RocketMoney.com/BADFRIENDS • Kachava: Go to https://kachava.com and use code BADFRIENDS for 15% off your first order. • Shopify: Sign up for your $1 per month trial and start selling today at https://shopify.com/badfriends • Superpower: Head to https://Superpower.com and use code BADFRIENDS at checkout for $20 off your membership. Unlock your new health intelligence. 100+ biomarkers. Every year. Detect early signs of 1,000+ conditions. #superpowerpod YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7equis Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ *In Partnership with DraftKings. The Crown Is Yours. Bet with DK Sportsbook: Gambling Problem? Call one eight hundred GAMBLER, one eight hundred MY RESET. Connecticut: call eight eight eight seven eight nine seven seven seven seven, visit CCPG dot org. On behalf of Boot Hill Casino in Kansas. Bet tax pass-through may apply in Illinois. Twenty one plus. Void in Canada. Event contract trading with DraftKings Predictions involves risk of loss. Availability varies. Bet to get Bonus bets that expire in seven days. Trade to get fifty dollars in Predictions Dollars that expire in one year, issued every seven days via click to claim for twenty-one days. One non-withdrawable reward redeemable. Predictions offer void in New York. Ends July 19th. Terms at d k n g dot c o slash audio. Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices