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Sometimes thinking about the Resurrection seems routine. Other times we realize just how miraculous it is! Let's look at the miracle in Job 14:14. And grab study guides for the whole family here: - To get Cali's scripture study guide for adults click here: https://comefollowmestudy.com/shop/ Discount code: OMSSOr purchase on Amazon: https://a.co/d/07HMYuKo-Grab Kristen's copies of helpful PDFs and study guides here: https://shop.kristenwalkersmith.com/products/ Check out her YouTube channel here: https://www.youtube.com/@startherestudy/shortsGet our NEW 365-day Old Testament daily devotional book on Amazon: https://a.co/d/0p3Ds0t Hosted on Acast. See acast.com/privacy for more information.

Today, we're talking about the part of marathon training nobody talks about: the middle. Whether you're nine weeks out from an early October race or twelve weeks out from something in November, you're almost there. You'll learn:  Why this phase often feels harder than it should What your training should actually look like this month  And how to get through the grind without second-guessing months of good work One thing that can definitely help immediately is taking a few moments before your run to breathe and reset. That is why I made the Readiness Reset for every runner to use for free. It's a 7-minute audio that combines guided visualization with cognitive conditioning, designed to train the exact response you need when running gets hard.   Get access to it for free right now at theplantedrunner.com/reset Welcome to the Planted Runner. I'm Coach Claire Bartholic and my mission is to help you improve your running, your mindset, and your life with science-backed training and plant-based nutrition. If you need more help, you can order my book The Planted Runner: Running Your Best With Plant-Based Nutrition wherever you get books or request a copy from your local library.  Don't forget to stay tuned all the way to the end of the episode for another Mental Strength Minute. Fortify your mind in 60 seconds or less. LINKS: If you'd like help directly from me, you can check out my freebies, personal coaching, and sign up for my PR Team at https://www.theplantedrunner.com/link. For my recommendations of at-home equipment and other running products I recommend, check out my curated list on Amazon: https://www.amazon.com/shop/theplantedrunner LIQUID IV: Just one stick of LIquid IV + 16 oz. of water hydrates better than water alone.  Get 20% off your first order of Liquid I.V. when you go to https://www.liquid-iv.com/ and use code PLANTED at checkout. RECENT REVIEWS: ⭐⭐⭐⭐⭐Helpful, Different than all the others  I found Claire by searching "best podcasts for runners" and nearly immediately discovered that this was a much different show than the rest. Her ability to include ways to improve your cognitive skills in a way that improves your running is fantastic in that she doesn't simply explain the subject she provides the tools. I signed up for her Begin With Ten program as well specifically to work on this though the simple "readiness reset" will be enough to get started for most. Thank You, Claire.  ⭐⭐⭐⭐⭐So positive and helpful!

Did you know: Today's dentists are waiting five years longer to buy a practice than they were a generation ago? Kiera is joined by Brian Hanks of Dental Buyer Advocates to talk about delayed ownership traps and why the future of private practice is an encouraging one (Brian shares numerous data points to back that up). They also touch on overcoming fears and all the information out there that makes everyone seem more prepared for business ownership than they actually are, and how to go about buying a practice while asking the right questions. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera (00:00) Hello, Dental A Team Listeners, this is Kiera, and today is an awesome day. I am so excited to be podcasting with one of my favorite humans. He and I have spoken across the country together. We go to different things, we share clients together. I have Brian Hanks, the owner of Dental Dental Buyer Advocates. And today we're gonna talk about like delayed ownership trap because I think so many people get stuck into this of should I buy, should I not buy? And Brian and I are just here to have a fun rift. So, Brian, welcome to the show today. How are you?   Brian Hanks (00:28) So nice to be back, Kiera. You're one of my favorite people too. Thank you for having me.   Kiera (00:32) Of course. I'm excited, Brian. It's a good time. It's been a hot minute since we podcasted together. So it's time, it's time to talk about this. Because when we were chatting about episodes, you were saying that dentists are now waiting like five years longer to buy a practice than they were a generation ago, which is fascinating to me because I've been on this like whole hot to trap of like, do people buy? Are DSOs taking over? Like, is there still money to be made in private practice? Like literally my chiropractor and I were talking about this the other day because she's like,   My dentist told me that they were like not able to make any money. And I was like, well, they sh just give them my card. Like private practice to me is still one of the best businesses and industries, even if you have to buy a top dollar right now. and so just like super fascinating to talk about like delaying that purchasing, why people do it. But Brian, I've jumped right in and pretended like everybody knows who you are. Brian, give us a little intro of like who you are, how you got into Dental Buyer Advocates, what your background is, and then like let's talk about to delay or not delay buying a practice.   Brian Hanks (01:29) Sure.   Yeah, I one of my favorite stories. I'm an ex-Wall Street guy, so I'm a reformed Wall Streeter. And my father-in-law is a dentist. And I would watch these Wall Street people come in and like sell a very aggressive investments. And when they went bust, they would turn around and sell the crappy investments to dentists who at the time my was my father in law. Active practice, he lived in the Seattle area. And anyway, I went to go work for a dental CPA in the Dallas area. I went to work for another one. So I'm I've lived in the accounting world, Kiera.   And when I was in that world, I got younger dentists who were in the pro they were the associates and they were asking accounting questions and tax questions and you know financial planning questions. And inevitably they would come back to dental practice ownership. Like, how do I do this? How much do I pay? Is   Kiera (02:13) Yeah.   Brian Hanks (02:13) is this a good deal? And so I went looking for the book. I was like, well, where's the book? I was on Amazon, I was other places. There was no book. And I thought, all right, well, let me try writing this book. Famous Last Words, by the way, it's way harder than you assume. But the book is called.   Very creatively, How To Buy A Dental Practice. And that helped me start my own business. And that's   Kiera (02:30) I like it.   Brian Hanks (02:33) what I do. I I only help buyers of dental practices. And, you know, Kiera, my business is good, your business is good. Dentist business, we can talk about why the future of private practice is very bright. I can give you some stats and   Kiera (02:46) Mm-hmm.   Brian Hanks (02:46) statistics. But one of the interesting, the most interesting facts for me is Health Policy Institute has data that shows that.   Dentists get into ownership, like they they end up in ownership. Okay, so I'll give you like they've broken it down by like graduation rates. So like the the   Kiera (03:07) And what I   Brian Hanks (03:08) dental school grads from 1990 and then 1995, and everybody between 95 and 2000, so and so forth. So they have these like vintages of graduates. And   Kiera (03:16) Mm-hmm. Mm-hmm.   Brian Hanks (03:17) very reliably, they're showing that nine out of ten dentists, of which you know there's 203,000 in the US, nine out of ten end up in ownership.   At some point in their career. But like you said,   Kiera (03:27) Fascinating.   Brian Hanks (03:28) they're waiting longer to do it. And I think that's what we're going to talk about.   Kiera (03:32) Yeah. Which like again, I think people are scared. So many students I worked at Midwestern and they're like, Kiera, should I buy? Should I go associate? And I was like, listen, you're just delaying the inevitable so like get in there and get it done. Now, I like always throw an asterisk on that. Like if you're not good at your hand skills, like yeah, go go associate for a hot minute. like if you aren't confident with your speed and with case acceptance and like presenting, that's gonna be but I'll tell you there is nothing more thrilling than throwing yourself into a business that you have to produce for.   You learn case acceptance really freaking fast. Like, ask me how I know. We surely did that. Like I took a student, we took our first practice from 500,000 to 2.4 million in nine months. Like she was a she was a power producer. Do I have an office right now that just bought a practice less than a year ago? We're already on track for two and a half million. Yes. Like there are a lot of success stories from that small town. It's not like they were just given the keys to the kingdom. Like they've had to work for it, they've had to build things. They don't have full schedules. But   I just, I don't know. I'm the same way and I I don't know. I'm I'm at a space of but do what makes you happy. Like, do not go   Brian Hanks (04:37) Yeah.   Kiera (04:38) own a practice and make less than being an associate. That's like a hard line for me too. I'm like, 'cause if you're gonna like not be a good business owner, keep associating. But I   Brian Hanks (04:43) No. Yeah.   Kiera (04:46) agree, I feel like the trajectory of dentists is always to purchase. Like they want their own stamp, they want their name on the building. I will also highly recommend don't put your name on the building. Like that's really fun and not scalable. Ask me again how I know that. Like   Cura's dental consulting was real fun till it wasn't. Like the things you the things you evolve on, but truly I I'm excited to hear why you think people are delaying, what that's costing them. Brian, I love that you always come with a bunch of stats and facts. And I love that you named your book, like How To Buy A Dental Practice. That's what people want to know. so it sometimes simple is no, that is the best.   Brian Hanks (05:13) I know. I just yeah. I'm not the best at marketing, right? So yeah, like we we call Kiera when we need   marketing advice. So okay.   Kiera (05:24) Mm-hmm.   Brian Hanks (05:24) So Kiera, here are some more stats for you.   Kiera (05:28) Okay, ready?   Brian Hanks (05:29) the average owner, dentist, makes $151,000 than the average more than the average associate. Okay, 151. Now that's   Kiera (05:37) I was like, hold on, 151   is bad. That's more than if you're being an associate. You're gonna make 151,000 more. Okay.   Brian Hanks (05:43) Yep. Yeah. And think about why   that is. Yep. That's obviously the you're taking on the risk. You're taking on the the pain and suffering of being an owner, right? So there's some compensation involved in   Kiera (05:51) Mm-hmm.   Brian Hanks (05:52) that. Those are two medians, right? And there is a bell curve around both of those numbers. So is it possible   Kiera (05:57) Course.   Brian Hanks (05:58) to make less as an associate? Yes. Yeah. Is it possible   to make a hell   Kiera (06:01) Mm-hmm. Uh-huh.   Brian Hanks (06:02) of a lot more than $151,000 more than an associate? Absolutely, yes, right. So there's there's room on both end of the ends of those those bell curves. but think about   So here's why I one of the data points why I think private practice ownership and dentistry is still it's bright and it's getting brighter. Is you think about the average associate you talk to, Kiera, the average associate I talk to when we're standing around a cocktail party or at mid mid the you know, wherever, some conference, Yankee, Midwestern.   Kiera (06:30) Mm-hmm.   Brian Hanks (06:31) And I will tell you the average associate that I talk to isn't saying, gosh, Brian, you know what? I love my boss. I love the DSO I'm working for.   I love my hours. I love the insurances we take, the assistant they force me to use, I love her, right? It's the future of private practice dentistry is bright because dentists are people. And people generally like   Kiera (06:52) Mm-hmm.   Brian Hanks (06:52) a little bit of control over their career if they can get it. And dentists absolutely can get it. So that's one of the data points that   Kiera (06:55) Yeah.   Brian Hanks (06:58) I love. Now, are dentists scared to get into ownership? And do higher on average student loan balances scare them marginally more than they did 10 years ago, 20 years ago? For sure.   Yep, absolutely. Here's the mistake   Kiera (07:11) Absolutely.   Brian Hanks (07:11) they make. So I'll give the associates listening or the students or whoever it is that's maybe telling you, Kiera, or telling me, or they're telling their, you know, the the person next to them on the treadmill at the gym while they're listening to this, like, sure, Brian, easy for you to say, but I don't feel ready. Right? I haven't taken all of Care's courses.   Kiera (07:30) Mm-hmm.   Brian Hanks (07:31) I haven't, I don't know how you know, I'm not the pro at treatment planning. My hands beat because you I I want to take this implant course first, right?   You come up, your brain comes up with all these excuses of why you don't feel ready. And I'm not gonna dismiss your feelings. I think your   Kiera (07:45) Mm-hmm.   Brian Hanks (07:46) feelings are valid. You should listen to them, but don't here here's another thing to consider in addition to your feelings. Is you know how there were like a hundred people in your dental school class, probably ish, right? And 10 of whom you would never let near your teeth. Like you watch them go through all four years of dental school and you're like,   Okay, of those 10 over there, like they're never getting, they're never giving me a shot. They're never in that nothing, right?   Kiera (08:10) Yep.   Brian Hanks (08:10) Because I guarantee you, nine out of ten of those dentists, they already own their practice. They're not bankrupt. They're making more money than you,   Kiera (08:16) Yeah.   Brian Hanks (08:17) and they are killing it. Meanwhile, you're scared to run a practice. And those, if   Kiera (08:22) Mm-hmm.   Brian Hanks (08:22) those jokers can figure it out, you can figure it out.   Kiera (08:26) Totally. Well, and I think also on there like, Brian, let's be real. Is anybody ready to be a business owner? Like I wasn't, I'm sure you weren't.   Brian Hanks (08:31) Nope. Nope.   Kiera (08:33) I think are people ready to be parents? The answer is no. Like nobody feels ready for that. Were you ready when you went into dental school? The answer's no. I think that there's this imposter syndrome that hits us all that we think, like, give me a little more time and I'm gonna get ready. Give me a little more time. And I will say that like the brass taxes, you jump into owning a business and you figure it out. Now, should you listen to some podcasts? Should you do some things? Like for sure.   But   like how many consultants and coaches are there that literally are gonna like grab your hand, walk you through, and make sure you don't make the mistakes? Like how many people like yourself are gonna walk you through buying the practice to where it's an actually great practice? I I think that I think there's more help today. Now, do I think there's a lot of noise and a lot of people that might be like posturing out there saying that they know what they're doing? Yes. So make sure you like vet them a little bit before you go and jump on a bandwagon of somebody, like someone who's been there, done that, done that successfully multiple times is who I'd bet on. But like   We are in such a day and age where there is so much information out there. You need to be a great clinician. We're gonna teach you how to be a great business owner. And as long as you're comfortable realizing that you've got to learn that side of it, that's to me, like if you're a good producer and you're a good human, like go for it. There's dentistry is so fun owning and practice because the sky is the limit. And ultimately there is no cap on what you're able to do, what you're able to produce, how you're able to do it.   And I think that there are very few careers out there, very few job opportunities that really are the sky's limit. Now, remember how I told you about that dentist who bought their own practice. They're now doing like two fifty this year, whatever they're he was making five hundred thousand as an associate. And so this   Brian Hanks (10:06) Yeah. Hi Bart.   Kiera (10:08) is one where like people be like, Well, gosh, like, you know, he went from five hundred thousand and now he's at a two point, I think he's gonna end around two to two point four this year. But like he had a great associateship. And so I think   There is still this just like uncanny, unnatural desire that you want to just own, you want to build. And I think dentistry is also if I look at like banks, they lend to dental practices, like almost guaranteed, like they have a they're pretty lucrative with like just shelling money out to your dental practice. And I'm like, if banks are willing to back, you've got to also see that your dental practice, like you have the greatest opportunity of not failing.   of any business venture you're going to do. Why is private equity coming in strong? Because they know dental practices are almost bulletproof of an investment to have. So when I look at all those reasons, I agree with you, Brian. People don't feel like they're ready, but I'm like, you're never gonna feel ready. But you have so many things stacking in your favor to help you be successful.   Brian Hanks (11:03) At the beginning of that, I   I don't I don't want people to miss that. If they missed the wisdom that Kiera just shared at the beginning of that, as she said, yeah, you use parenting. I think you use business ownership as some advice. Like I I just want to repeat what you said because it's so important. Dentistry is not like, I don't know, Kiera, scuba diving, right? If you go get scuba certified, you like practice in the pool. And then they like make you, you know, they learn, you know, you you learn taking the regulator out of your mouth and putting it back in and all that. And I imagine like dentists think   ownership, like there's gonna be some course I can take that's gonna prepare me for ownership kinda like scuba certification. That's like you gotta help me come up with   Kiera (11:38) Yeah.   Brian Hanks (11:39) a better example, but it's not it's not true. It's like parenting,   Kiera (11:42) I got you.   Brian Hanks (11:42) it's like marriage. It's like I don't know, business ownership, whatever it is. Like the the thing that prepares you for it is just doing it. Just just   try it out.   Kiera (11:50) Mm-hmm.   Brian Hanks (11:50) Yep.   Kiera (11:51) Well, and I think Brian, to that point, like the analogy is I think people think business ownership is a skill that can be learned in a one, two, three step versus like marriage, relationships, child, like being parents, business ownership. It's an evolution of soul and it's a it's a creating of who you are. It is not a skill. Like there are skill points to it, like learning to read a p PL, learning how what profitability is.   But business ownership in and of itself, I had a friend she's like, Kiera, you have to have kids. Like it will strip you down to your core and it will like show things to you that you've never had. And I said, Have you ever been a business owner? Cause I'll tell you that I'm pretty confident. I've got a lot of that stripping over here that's like breaking me down to my utter like most. But I think we think business ownership and running a practice, I'm not here to say that there's not like tactical pieces and we've broken it down. Like our team actually just went through this something. I'm like, there's really like   10 things that you need as systems that are really gonna make or break it. And you gotta know a couple of like core foundations and you got to know your numbers. Like beyond that, that's kind of your checklist. But to your point of like scuba diving or cooking or whatever, it's not this like checklist skill that you're going to have. And so I think, like you said, you're gonna look for this course. But I'm like, the course is life, the course is doing it, the course is going through it. And I think you've got to have the confidence of are you confident in you that no matter what comes your way, you're gonna be able to figure it out. And if so, business ownership is there for you.   And I would give more confidence to you than you give yourself. I've watched a lot of students. I worked at Midwestern. To your point of those 10 students, there was probably like 50 of them. Sorry, Midwestern grads, I was not letting any of you touch my mouth. Like genuinely, you needed a few years to practice and I'm not your practicey. But like I think I think you're more equipped than you give yourself credit for. Just like you're more equipped for life than you give yourself credit for. And I think business ownership is the same.   Brian Hanks (13:31) So Kiera, let's break down some of those numbers. by the way, better   analogy for business ownership is like health. Do you remember the first time by the way? if you're listening to this, it's pretty obvious if you're watching, but if you're listening, Kiera's in a lot better shape than me. But if if Kiera, I don't know if you had this moment. I I did when I was like 21, 22, that I realized at the I was at the gym, I was like lifting some weights, and I realized, I'll never be done with this. Like you're never done with health. So I think business ownership is a lot like.   Kiera (13:59) I do remember my moment   of that. Mine was   Brian Hanks (14:01) Yeah.   Kiera (14:03) not at the gym, Brian. Mine was actually in Bali, like a little flex there. I remember because   Brian Hanks (14:07) There you go.   Kiera (14:07) I was like having a lot of like knee and hip pain. And I was like, okay, I just have to like work out and then eventually this is gonna get better. And I remember I was walking down to the pool overlooking the ocean. I was like, I'm never gonna be done. Like this is my forever. Like I'm not like I used to just work out to be like skinny and fit. And now I'm like, no, you gotta do this so you don't freaking hurt and you can actually walk and get out of bed. Like it's never gonna end. And   I   sat there and read a book, quite depressed. And then I was like, okay, like this is what it you're right. It's it's a constant evolution of soul. You're never done parenting, you're never done in a relationship. Like you don't hit this, like, check the box, we've got a golden thing. It is a forever perpetual. But I also think that that's what drives dentists to go into that because they are of this obsession of wanting to be the best of the best. You want to get a better prep. You want to get a better crown crop. You go to CE, you're CE junkies out there. Like, this is just another level of obsession.   Of a space that's going to evolve you as a human and it's gonna allow you to grow. So yeah, thanks. That was that was a great that was a great analogy, Brian. Good good call on that one.   Brian Hanks (15:02) Yeah. Yeah, the the   the negative of the health analogy is that you're never done, but the positive is you can break it down. Like you can learn how to do certain lifts a little better. You can learn how to macro track. You can learn diet and exercise.   Kiera (15:14) So you're right, Brian. Like that was a solid call out on the health analogy. Like this is what people are obsessed about, but they want to have that evolution of soul. They want to like I think that that's why dentists are drawn to ownership, but I think they're just afraid. But I'm like, we're also afraid to work out. We're afraid to have kids. We're afraid like, so don't let fear hold you back. I think it's just a like, I don't know. It doesn't be like Nike, just do it, guys. Like that sounds like terrible business advice on my side.   Brian Hanks (15:37) Well just do it and but remember   remember how good you weren't at at all the clinical stuff that you're really   Kiera (15:44) Mm-hmm.   Brian Hanks (15:44) good at now, right? So dentists, the the superpower that most dentists have is that attention to detail, like the obsession over the details and and the the minutiae. And and as a patient, like I gotta go to filling next week, and as a patient, I want my sister thinking about all of the all of the little details, right? and   Kiera (16:04) Mm-hmm.   Brian Hanks (16:04) that superpower is real.   And I want the density like lean into it. If you're listening to this and that evolution of soul that that Kiera's talking about, part of that evolution for you is just remembering that that superpower that you have comes like there's another side to that coin. It comes with a downside. And the downside is the overthinking when you're not.   You know you're not that good at a thing. And if you know you're not that good at finding a dental practice to buy, analyzing a dental practice to buy, actually buying that practice, applying for a loan, like talking to lawyers, all those things, your brain is gonna start to spin a little bit. And j but but but here's the good news: your brain spun a thousand times already. Remember that first time they opened up the little mannequin to like practice, like prepping a crown or something, and you were like, How do I even do this? Right.   Kiera (16:49) Dexter, their little type   it on.   Brian Hanks (16:51) Yeah, like seriously, like you figure this out. You like and if the dentists that I deal with they're the smartest people on the planet, they're awesome. And and so if you can figure that stuff out,   Kiera (17:02) Mm-hmm.   Brian Hanks (17:02) my gosh, like first of all, hire somebody else like you to just be amazing for you in all the areas that you aren't amazing, and just remember that it doesn't this isn't rocket science. yeah, so you can figure this stuff out.   Kiera (17:14) Mm-hmm.   Brian Hanks (17:14) But okay, so speaking of minutia, speaking of details, I gave you the hundred and fifty one thousand dollar number.   Okay, here I did some math. I'm an accountant. I I know I know spreadsheets.   Kiera (17:22) Yeah.   Brian Hanks (17:24) I know how to do like compound interest and some those things. Here's what I did is I just is I said, what's the cost? Okay, if dentists aren't feeling ready, they want to feel like they have their student loans under control, which is smart, right? I'm a financial planner. Yeah, don't get yourself over your skis in debt. That's great. But like, how much is it gonna cost if you're the statistic?   Right. And the statistic is you're you, listener, right now, if you're not a practice owner, are waiting five years longer to own a practice. How much does that five years cost you? Right. And if you do the math, and I did the math at like a 38-year-old dentist versus a 33-year-old dentist. And I assumed that they actually retired at age, both retired at age 60. Okay. So like different lengths of associate part of your career and owner part of your career.   with compound interest, assuming 7% and some of those other variables that I put in there, it was a $1.14 million difference between those two numbers. So don't forget that while you're busy like taking care of your student loans so you can feel ready to buy a practice, it's costing you an enormous amount of money. And Kiera, I would just add, and I'm curious if you can think of any others, I would say the compound.   the compound effect that I'm talking about is not just money, although money is a big part of it. I think the compound effect applies to other things. Like how many more times and at bats would you have for treatment planning, for managing that difficult assistant, teaching someone how to answer the phones better, hiring, firing. Like there's a compound effect on all of those behavioral things too and and it's gonna cost you some money. So any thoughts on that?   Kiera (19:04) Mm-hmm.   Yeah, I think it's a I I was fascinated. I'm so glad that you went into the 1.1 because we had talked about that pre-show and I was just very fascinated of like, my gosh, like that's so much for people. That's so many things. Like there's a financial dollar amount, which I love because I think dentists really do. Like that's an easy one for me to be like, gosh, like me delaying this decision can cost me that much. But I think like there's also you still have to go through the   growth of learning to run a business. So not only is there a financial delay, but there's also the growth of you getting good at running a business and having it profitable and being able to make this thing run longer. And then you have more opportunities like I think about yourself. And the longer you're able to build this practice and like maybe do multiple like there's to me that's like such a it's fascinating. And I think I think the the call to today is there are some people that definitely are meant to be owners and there's some that aren't.   but I think if you have that itch, that scratch, I would really ask yourself, like, what truly are you waiting for? And when are you going to know that you're actually ready? Like you're never going to feel ready to have a child. You're like, I need to get these ducks in a row. Well, those ducks get in a row and then you got seven more ducks that come behind that you're like, I need get those in a row. So to me it'd be if I'm really wanting to buy a practice, what things do I need to have? Cl schedule a call with Brian. Like, I think Brian, this is why we put you on the podcast. I think you're fantastic. You don't put people into weird zones. you're very much like   If that dentist is producing and you don't do those skills and you don't do those type of procedures, don't buy that practice. Like you're not, you're gonna be broke. You're very, very pro making sure people feel confident and that they're able to buy it. And I think it's like buying a home. I remember when I first like went and talked to somebody about buying a home, I had no freaking clue and I wish I would have known more. But like until you start having the conversations, I think it can feel more daunting than it actually is. Then from there, like listen to the podcast, start listening to there's our podcast, there's other podcasts out there, start reading up on how to buy a practice.   But I think to me, there is like two parts to it. One is finding the right practice. Like what you buy, and I say like eyes wide open when you're looking in, and then rosy glasses as soon as you sign on that dotted line, and you're gonna see a lot and you're just gonna deal with it. From there, make sure you got somebody really solid in your corner. Like our practices, as soon as they buy, we take them on. I try to get them two to three months before they close. I wanna make sure we're getting things in. If you don't close on time or things happen, no problem. We're gonna pause you, get your practice in place. Like it's happened twice in hundreds of offices we've helped.   But then, like from there, just have somebody in your corner, somebody who's gonna help you grow in your first year. Most practices are seeing like a 10 to 30% increase in their first year. So if I'm buying a one million dollar practice, that's a hundred to three hundred thousand dollar uptick just by having somebody in the corner. That's very conservative. A million dollar practice, like we are usually growing those exponentially. But like you don't have to stress and freak out. Hey, I'm pinned.   Brian Hanks (21:45) Yep. By the way, I I d pin put a pin, put a pin, Kiera. You you gotta you gotta underline that. Yeah.   That's like underline that, underline it. Like keep going, keep going. I I'm throwing you off. I'm interrupting you, but like I will tell you the   Kiera (21:59) Yeah.   Brian Hanks (21:59) average buyer I talk to on the phone is so scared of patient attrition. They're like, Kiera, like   I'm gonna have 10%, 20%. What if 50% of the patients don't show up? Listen, that's a real fear. By the way, I want you to have that   Kiera (22:10) Right. Mm-hmm.   Brian Hanks (22:12) fear when you're like doing the margin on my crown, right? Like again, it's your superpower dentist,   Kiera (22:16) Mm-hmm.   Brian Hanks (22:17) but like my stats show exactly the same thing, Kiera is saying I have data to support what Kiera is saying that the average   Kiera (22:22) Mm-hmm.   Brian Hanks (22:24) dentist doesn't they have a negative attrition, which is just two negatives, right? So it's a positive. They the average buyer has more enthusiasm, they've got some more energy, they're gonna update the website, they're gonna maybe get rid of.   That one employee that everybody kind of knew probably s needed to go. And suddenly the practice is just gonna it's gonna take off. Ten to thirty percent. That's yeah, right in line with what I'm seeing. That's awesome. So sorry, I I'm interrupting you, keep going.   Kiera (22:47) Mm-hmm. And I think, no, y you are always this is a conversation. It's not like a dictation. So we're like this is real life rift here. I just think people like when you look at it, I think you're more capable than you think you are. I know that you can get the skills, you can figure it out. Like you said, I'm always like, okay, play the what ifs, lose 50% of your patients. Great. Well, we're gonna take those 50%. And there's ways you can actually grow a practice without even needing to have more new patients.   So   we're gonna maximize all those, we're gonna optimize them. You're going to pull in more people. Like it is one of those things that I'm like, I have yet to have a practice go bankrupt. So knock on wood, like you can be my first challenge accepted. Like I feel very confident that I'm not like, unless you completely botch it and you go into malpractice, like we're probably gonna be just fine. So odds of it happening, so minimal. Are you gonna be a little stressed out? Yeah. Like, welcome to business ownership, but you're also looking for growth, and that's why you're being called to this moment. Like   It will not go away. That itch will not go away until you scratch it. And scratching it, and I love that you said like they're waiting five years and that's a $1.1 million minimum. There's so many other pieces to it. So I think I think a lot of dentists like to have facts. I think a lot of dentists like to have that decision make logical sense. And then we back it up with emotional reasons. And I think it's a wise way to make decisions. But I I would just say if you're even remotely curious, like start going down the path. I know when I was going to buy a house.   I needed to go find out, like, I don't know about lenders, I didn't know about interest rates. I did and until you get into it, just like you wanted to be a dentist, but until you got into it and you started working on that type it on and you learned about dropping the box and like waxing it up and working on Dexter and then taking x-rays, like you didn't know it. And I think most of the time the fear comes from the lack of knowing. I will also say, and I've seen this a lot, Brian, a lot of dentists feel like because I'm a doctor and I'm a dentist, if I buy a practice, I should know how to run a practice. And   Brian Hanks (24:38) And   Kiera (24:38) I just want to like   Scratch that out. I want to tell you that that's not true. But I know a lot of you come in feeling like but Kiera, I'm a dentist, or Brad, I'm a dentist, like I'm a doctor, like people expect me to know this. And I want to say you think people expect you to know that, but the reality is you don't. You just need to be scrappy enough to figure it out. No one's expecting you to know anything. Honestly, you probably know way more than you think you do already. But I I want to just cut that because I know a lot of you have perfectionism like fear of being exposed that you're not that great.   Except that you don't know how to run a business just like you didn't know how to prep a crown, but you learned that and you're gonna learn how to do a business and you're gonna do it exponentially well because you are so detail oriented and you're gonna hire a great team around you, hire great coaches around you that you're literally like it's impossible for you to fail. And so I think Brian, like kudos on it, kudos on the stats, any other thoughts that you have around people and like how do they get to the nitty-gritty of actually going through   Brian Hanks (25:26) Let's get some yeah. I'll hit I'll hit you with more stats. Yeah.   Kiera (25:31) that.   Brian Hanks (25:32) Some more facts for dentists. You and you mentioned the failure rate. What is the actual failure rate in dentistry? It's it's 0.14% of dentists go bankrupt. Okay. And it's always, always, always one   Kiera (25:43) Incredible.   Brian Hanks (25:43) of three things. It's drugs, divorce, and then jail. You know, some kind of felony that doesn't have anything to do with practice. so you stay away from those   Kiera (25:51) Yep.   Brian Hanks (25:52) three things and you're guaranteed not to go bankrupt.   And it so what do dentists actually need to buy practice? We've done a good job of pumping people up, given the rah-rah speech. What do you actually need? You need five things, okay? and I almost guarantee you, unless you're in dental school right now, listening to this, you have the five right now. All right. almost guaranteed. and I'll go from hardest to easiest, Kiera. Okay. Hardest for people to get is you need 50k   Kiera (26:18) Okay.   Brian Hanks (26:19) cash. You need some cash. 50k is your magic number.   Has to be liquid. It's gotta be in a checking   Kiera (26:24) Mm-hmm.   Brian Hanks (26:24) savings money market account. Can't be in an IRA or home equity or something like that. but you need that money to show the bank that you're responsible. And by the way, you don't actually hand that money over to the bank. You keep it. Yeah, the bank just wants to see that you have some money to see that you're responsible.   Kiera (26:39) Mm.   Brian Hanks (26:40) And if you know COVID shuts us down again, can you still pay the bank the bank back a few months? All right. So most people have that.   Kiera (26:46) Mm-hmm, mm-hmm.   Brian Hanks (26:47) They've got fifty K or access to fifty K. That's like a side thing we could talk about.   Kiera (26:51) Totally.   Brian Hanks (26:52) Yep.   Kiera (26:52) Mm-hmm.   Brian Hanks (26:53) you need production history. You got to be able to do about 80% of the production of what a seller could do. So million-dollar GP practice, let's say 250 of that Kiera is hygiene, means the doctor was doing 750k a year in production. that means you as an associate need to do about 600   a year   Kiera (27:12) Mm-hmm.   Brian Hanks (27:12) to buy a million-dollar practice. Okay. Most associates listening, you know, public health, military, there are some special exceptions where we need to learn how to count.   procedures and things   Kiera (27:22) Mm-hmm.   Brian Hanks (27:23) like that. But most associates, they can do 600 to buy a million dollar practice. Okay, the 80%. most dentists don't have any problem with numbers threes and four, number three and four. Number three is you got to have a credit score over 680. It's pretty low. And it's a green light, red light. 681 credit score gets you the same interest rate as an 820. And and then you need a clean credit history is number four. And so no bankruptcies, no short sales, or a really good story.   Behind a bankruptcy or short sale. And then you need one year of experience out of dental school or a residency program. GPR, AEGD, specialty program, whatever it is. If you're in a residency program, you could buy a practice the day you get out of your residency. So that's it. And so technically, Kiera, you need number six. Number six is you need a practice to buy. And I'll be I'll be really blunt with people, that's the   Kiera (28:17) Mm-hmm.   Brian Hanks (28:17) hardest step.   Finding a good practice to buy is the hardest thing because everybody   Kiera (28:21) I agree.   Brian Hanks (28:22) wants to look for the practice in their pajamas. They think it's like buying a house. Like I'm gonna go on the MLS and I'm gonna look   Kiera (28:28) Mm-hmm.   Brian Hanks (28:28) for a dental practice. There is no such thing as the DLS, there's no dental listing service. And so if you're in your pajamas looking for a practice to buy, it's   Kiera (28:34) Mm-hmm.   Brian Hanks (28:36) not there. Sometimes it is, which is why people do it, but it's almost certainly not there, especially in the city you want to live right now. and so we'll have a podcast episode about how to   Find a practice well. But the sh here's the short version is you go talk to dentists. Build a network of dentists that know like and trust you. That's the   Six things and and most associates have And so attitude, like don't let us stop you, don't be scared. Like we did the like pump you up version of the speech. And here's the facts to back that up, is it's not actually that hard. Like with those six things, banks will not only give you a hundred percent of the purchase price, they'll give you a hundred percent of the purchase price, and then they'll hand you another seventy-five K in cash just to make sure you don't run out of money on the first day. Sometimes it's a hundred K. I've seen d banks give two hundred thousand dollars in cash.   Kiera (29:21) Mm-hmm.   Brian Hanks (29:21) before they even walk through the doors with you know the key in hand as an owner. So it's awesome. If if you're thinking about ownership and nine out of ten dentists are at some point in their career, it's it's really not it's not it's simple. It's not necessarily easy, but it's simple.   Kiera (29:41) Yeah. And Brian, even on the I've been talking to the Bank of America guys, and they were like, we even give like thirty to forty thousand to a new startup practice for consulting fees in addition to our working capital because   Brian Hanks (29:52) Yeah.   Kiera (29:53) we know that it's also going to help grow them. So there's so many pieces, and I think you've just listed off like really, I agree, like finding the practice and like sending out the postcards, getting to know the network, finding the dentist, like the practice that actually works for you, finding a seller that wants to sell for the price that you want.   I agree with you 100%. That is the hardest part. But I think Brian, you did an incredible job of breaking this down from the like, okay, you're probably gonna do it. Nine out of ten is do buy that. What are the exact steps that I need to take for this? And then I agree with you. Like, absolutely a follow-up podcast on like how to actually find a practice. But Brian, I'm curious if people are interested, like they want to start connecting and like this is what you do. And I know you guys are really generous with your time. How do people connect in with you to like even start the process? Like, again, I feel like curiosity.   Is the best place to be. Like let's just ask the questions. Let's figure it out. So Brian, how do people get connected in with you?   Brian Hanks (30:41) Pop over to Amazon, type in How To Buy A Dental Practice. That's the book. if you want, by the way, if you want a cheaper copy, you can go to the website. The website is DentalBuyerAdvocates.com. I'm happy to ship it to you like as a publisher copy, no strings attached. but yeah, just pop over to Amazon, DentalBuyerAdvocates.com. Care if people want to email me directly. I always offer this. And it's so fascinating to me how few people actually take me up on it. I would be more than happy to have a half an hour conversation with whoever you are, free of charge.   Send me an email, Brian@BrianHanks.com. It's B-R-I-A-N and Hanks like Tom Hanks. So yeah, that's how you get a hold of me.   Kiera (31:20) Amazing.   Well, Brian, thank you for breaking this down and for all of you listening. I hope that today was just a really insightful podcast for you. I hope it gave you the facts to back it up. I hope it gave you the emotional piece. I hope it gave you kind of the like step by step by step of how to get there. I'm so grateful for Brian being here. Everybody connect in with him. And for all of you listening, thank you for listening and I'll catch you next time on the Dental A Team Podcast.  

What is minimalism, from a spiritual perspective? How does growth as a Christian depend on our ability to let go of things? Ben speaks to author and speaker T.K. Coleman about loosening our grip on the things around us, learning what Jesus expects of us in terms of following him, and how to be a minimalist in the way that ultimately matters. Check out T.K.'s book Emotional Clutter HERE----------------------Ben has completely revised and updated his powerful book, Jesus in the Secular World: Reaching a Culture in Crisis—a must-read guide for anyone longing to reach those who may never step foot in a church. Packed with real-world insights and practical strategies, this book could be the breakthrough you've been searching for.Don't wait—get your copy today!Click HERE to check it out on Amazon.For more information, go to: jesusinthesecularworld.com------------------------Questions, comments, or feedback? We'd love to hear what you think! Send them to provokeandinspire@steiger.org, or send us a message on Instagram.Click HERE to receive news, thought-provoking articles, and stories directly in your inbox from Ben, David, Luke, and Chad!Click below to follow the regulars on Instagram!Ben PierceDavid PierceChad JohnsonLuke GreenwoodSend us Fan MailSend us Fan Mail. Newest Midroll

In this episode, Dr. David Eldridge of the University of New South Wales tells us what it takes to rehabilitate drylands.   Subscribe for more content on sustainable farming, market farming tips, and business insights!   Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower:  Instagram  Instagram Listen to other podcasts on the Modern Grower Podcast Network:  Carrot Cashflow  Farm Small Farm Smart  Farm Small Farm Smart Daily  The Growing Microgreens Podcast  The Urban Farmer Podcast  The Rookie Farmer Podcast  In Search of Soil Podcast Check out Diego's books:  Sell Everything You Grow on Amazon   Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Anthony Serino had over a million followers, celebrity clients, financial success, and a thriving career built around hypnosis, manifestation, and New Age practices. Then something happened that challenged everything he thought he understood... -- NEW Everyday Miracle compilation book on Amazon: https://a.co/d/45cgbP8 Everyday Miracle compilation book on Barnes & Noble: https://www.barnesandnoble.com/w/everyday-miracles-julie-hedenborg/1146173449?ean=9798881501808 Subscribe to Julie's YouTube channel: https://www.youtube.com/@everydaymiraclespodcast1395 Website for Everyday Miracles (APPLY!): http://everydaymiraclespodcast.com/ To follow Everyday Miracles Podcast on iTunes: https://podcasts.apple.com/us/podcast/everyday-miracles-podcast/id1447430033 On Social: Facebook: https://www.facebook.com/everydaymiraclespodcast/ Instagram: https://www.instagram.com/everydaymiraclespodcast TikTok: https://www.tiktok.com/@everydaymiraclespodcast X: https://x.com/miracles9598 LinkedIn: https://www.linkedin.com/in/julie-hedenborg-452028a7/ To email Julie directly: everydaymiraclespodcast@gmail.com -- Scripture ✝️: Psalm 127:1a  "Unless the LORD builds the house, the builders labor in vain." Matthew 10:8b "Freely you have received; freely give." Romans 8:11 "And if the Spirit of him who raised Jesus from the dead is living in you, he who raised Christ from the dead will also give life to your mortal bodies because of his Spirit who lives in you."

Watch the YouTube version of this podcast at https://youtu.be/SWceWVESosMEnjoy five minutes of high-energy affirmations from Bob Baker spoken over an electronic dance beat. Raise your vibration fast with these positive daily affirmations. A great way to start your day right in the morning. Words and music by Bob Baker (c) 2026.Visit https://BobBakerInspiration.com/lab to become a member of the Impact Formula Lab, where I help heart-centered, purpose-driven people like you turn their talents, wisdom, and expertise into meaningful impact and income.Get my three most recent books:- The Power of Affirmations and Positive Self-Talk https://bobbakerinspiration.com/book- 60-Day Money Magnet Abundance Journal https://amzn.to/4nSZoLU- Unstoppable: Unleash Your Full Potential https://bob-baker.mykajabi.com/offers/7AHWNp58/checkoutGET my "21-Day Abundance and Money Attraction Brain Boost" at https://bobbakerinspiration.com/21daysAll of my recordings appear first on YouTube. Please take a moment to subscribe to my channel.You'll also find many of my affirmations and guided meditations on Spotify, Amazon, Apple Music, Insight Timer, and most streaming platforms under the artist name Bob Baker's Inspiration Project.Send me a quick message Get free gifts when you join the “Abundant Life” newsletter, where I share inspirational messages and go deeper with you than the affirmations on my YouTube channel and podcast https://bobbakerinspiration.com/freeSupport the show

In this episode, Kristen talks with Amber Trejo, a Licensed Marriage and Family Therapist specializing in complex trauma and CPTSD, about how complex childhood trauma can resurface in adult relationships and parenting, shaping attachment, emotional responses, and the healing journey. You'll Learn: How childhood trauma can shape adult relationships and attachment Why trauma responses can resurface when you get married or become a parent What spiritual bypassing is and how it can interfere with healing How reconnecting with your body and internal needs can support healing Why self-compassion, community, and repair are important in breaking the cycle of trauma Connect with Amber: www.theintegrativetraumatherapist.com When you purchase Amber Trejo's recommended books through these Amazon affiliate links, you're helping support the podcast at no extra cost to you:    1. What My Bones Know: A Memoir of Healing from Complex Trauma: https://amzn.to/4groOgh 2. Complex PTSD: From Surviving to Thriving: A Guide and Map for Recovering from Childhood Trauma: https://amzn.to/3I0jpjB 3. The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma: https://amzn.to/47GBu0r 4. Waking the Tiger: Healing Trauma: https://amzn.to/47KHB3V   Subscribe HERE and get a free 5-day journal to begin closing the chapter on what doesn't serve you and open the door to the real you. Connect with Kristen: Get Kristen's newsletter, packed with tangible tools, resources, and inspiration Watch the episodes on YouTube Follow Kristen on Instagram   Kristen's TikTok   Have Kristen Speak at Your Event  Disclaimer This information is being provided to you for educational and informational purposes only. It is being provided to you to educate you about ideas on stress management and as a self-help tool for your own use. It is not psychotherapy/counseling in any form. This information is to be used at your own risk based on your own judgment. For counseling services near Indianapolis, IN, visit www.pathwaystohealingcounseling.com. Pathways to Healing Counseling's vision is to provide warm, caring, compassionate and life-changing counseling services and educational programs to individuals, couples and families in order to create learning, healing and growth.    

This lecture discusses key ideas from the ancient philosopher and biographer Plutarch's short work On Virtue and Vice This episode focuses on his discussion why living pleasantly and happily requires a person to develop some level of moral virtue and to free themselves of their vices. This has to do in significant part with the fact that even the things that vicious people value and think will bring them happiness, for example wealth, property, power over other people, or positions, aren't really as pleasant as one thinks without virtue to manage them well. One reason for this is the poorly managed emotions that vice encompasses and perpetuates You can find the copy of the text I am using for this sequence on Plutarch's On Virtue and Vice here - amzn.to/3gpyrS3 To support my ongoing work, go to my Patreon site - www.patreon.com/sadler If you'd like to make a direct contribution, you can do so here - www.paypal.me/ReasonIO - or at BuyMeACoffee - www.buymeacoffee.com/A4quYdWoM You can find over 4000 philosophy videos in my main YouTube channel - www.youtube.com/user/gbisadler (Amazon links are associate links. As an Amazon Associate I earn from qualifying purchases)

Hello Friends! I love to hear from you! Please send me a text message by clicking on this link! Blessings to You!In this episode, Dr. Jori discusses with her listeners  Paul's discussion about living according to the flesh versus the Spirit.  Scripture References: Matthew 4:4; Romans 8:13; Psalm 119:160; John 17:17; Acts 9, 22, 26; Romans 6:22-23; Romans 7:24-25; Romans 8:1-14; Ephesians 1:13; Galatians 5:16-24 Scripture translation used is the NASB “Scripture quotations taken from the NASB (New American Standard Bible) Copyright 1971, 1995, 2020 (only use the last year corresponding to the edition quoted) by The Lockman Foundation. Used by permission. All rights reserved. www.Lockman.org”CHECK OUT DR. JORI'S OTHER PODCAST- The First Love ProjectHere is the video introducing the podcast on You Tube-https://youtu.be/PhFY1moDDmsHERE IS A LINK TO THE YOUTUBE PLAYLIST FOR FIRST LOVE PROJECThttps://youtube.com/playlist?list=PLdaujk1npuKR0BLSkTlKyxmuxavrZQHM6&si=dC10K4Qdh0xMKElU FIND DR. JORI ON OTHER PLATFORMS https://linktr.ee/drjorishaffer DAILY MUSICAL DEVOTIONAL BY THE WORSHIP INITIATIVE:Text SING to 79316CHECK OUT THE DWELL AUDIO BIBLE APP:Click this link for my unique referral code.  I use this frequently. Such a wonderful audio bible app. https://dwellapp.io/aff?ref=jorishafferBIBLE STUDY TOOLS DR. JORI USES:Note: These contain  Amazon affiliate links, meaning I get a commission, at no extra cost to you,  if you decide to make a purchase through my links.Here is a link to some of my favorite bible study tools on Amazon:https://geni.us/cHtrfEMr. Pen Bible Journaling Kitshttps://lvnta.com/lv_PTrHSCogbRim4yhEDnhttps://lvnta.com/lv_mkaMOuGe6m4oHR88uqhttps://lvnta.com/lv_dgvsxOc99t663A628z  BOOKS OF BIBLE COLOR CHARTI made this chart as a helpful tool for grouping the collections of books or letters  in the Holy Bible.  The colors in the different sections are the ones that I use in my journals.  Books of Bible Chart (color) (4).pdf - Google Drive    LOOKING TO RETAIN MORE OF WHAT YOUR PASTOR IS TEACHING?              CHECK OUT DR. JORI'S SERMON REFLECTION JOURNALS! Sermon Notes, Reflections and Applications Journal/Notebooks by Dr. Jori. Click the links below to be directed to amazon.com for purchase. Or search “Dr. Jori Shaffer” on Amazon to bring these up.  https://amzn.to/418LfRshttps://amzn.to/41862EyHere is a brief YouTube video that tells about the Journal/Notebooks as well:https://youtu.be/aXpQNYUEzds   Email: awordforthisday@gmail.comPodcast website:  https://awordforthisday.buzzsprout.com   Support the show

We're talking tattoos and body art this week! You might not have a tattoo, but odds are you've read a few thousand of them, as romance novels love a main character with a message…right on their skin. We talk about some of our favorite tattoo romances, about what tattoos represent, why they're so sexy, and why romance loves a tattoo artist. Every one of these books is a banger…enjoy filling your end of summer TBR with them.Come talk about your favorite romances with tattoos or about romance in general over on our Patreon! You'll get an extra monthly episode from us and access to the incredible readers and brilliant people on the Fated Mates Discord. Learn more at fatedmates.net/patreon.Our next read along, in two weeks, is Sarah's A Rogue By Any Other Name, the first in her casino series. This is one we've gotten a bunch of requests for, and so, it will be our final read along of the season. Get it at Amazon, Barnes & Noble, Kobo, Apple Books or wherever you get your books.BooksThe Montgomery Ink series by Carrie Ann RyanThe Duke with the Dragon Tattoo by Kerrigan ByrneTo Desire a Devil by Elizabeth HoytThe Magpie Lord by KJ CharlesDaring and the Duke by Sarah MacLeanThese Summer Storms by Sarah MacLeanMerry Inkmas by Talia HibbertRepeat by Kylie ScottWritten on his Skin by Simone StarkThree Dirty Secrets by Nikki SloaneUnder Her Skin by Adriana AndersPermanent Ink by Avon Gale and Piper VaughnSin & Ink by Naima SimoneReaper's Legacy by Joanna WyldeHard as it Gets by Laura KayeNotesTattoos have a long history tangled up with colonization, which is why for a long time they were thought to be stigmatizing. They are definitely more mainstream now, which means tattoo culture is changing which has caused its own clashes, but they also aren't thought of as class markers anymore.All about sextants.Merry Inkmas is actually Talia's second book, her first was Bad for the Boss, which is no longer in print. Jen reviewed both of those for The Book Queen when they were released.Check out the secret tattoos collection on our website.SponsorsEllie Devine, author of The Survival Guide to Alexander McBryde, available in print or ebook, or with your monthly subscription to Kindle Unlimited.E. Kennedy, author of Thornbird, available at Amazon, Barnes & Noble, Kobo, Apple Books, or wherever you get your books.Harpercollins, publishers of Spellfire by Agatha WIllow, available in print or ebook at Amazon, Barnes & Noble, Kobo, Apple Books, or wherever you get your books.The RestFor even more info about this episode, and to explore everything Fated Mates has to offer, visit: https://fatedmates.net/episodes/2026/8/10/0847-romance-tattoo If you wish you had six more days in a week of people talking about romance, may we suggest joining our Patreon? Aside from an additional episode every month you get access to our Discord, where other romance readers are talking about books they love (and many other things!) all the time. It's so fun! Learn more about the Patreon and go join those cool people who love romance as much as you do at patreon.com/fatedmates. Beyond your favorite podcast app, you can find us on Instagram, Threads, Blue Sky, Tumblr, and probably some other places, too, if you look hard enough. If you've never listened to our Stop Book Banning episode, there's no better time than now.

Today we're studying Job 2:9-10 in just one minute! Grab your scriptures and let's dive into them together!And grab study guides for the whole family here: -Grab Kristen's copies of helpful PDFs and study guides here: https://shop.kristenwalkersmith.com/products/ Check out her YouTube channel here: https://www.youtube.com/@startherestudy/shorts- To get Cali's scripture study guide for adults click here: https://comefollowmestudy.com/shop/ Discount code: OMSSOr purchase on Amazon: https://a.co/d/07HMYuKoGet our NEW 365-day Old Testament daily devotional book on Amazon: https://a.co/d/0p3Ds0t Hosted on Acast. See acast.com/privacy for more information.

Dating is great, but living in a dated home not so much.Today, we're talking about things that will date your home. Some things you will want to avoid.And let's discuss ways to keep your home from looking dated in the future. We want your home to always look perfectly on point, and always in style. Let's talk about strategies to keep your home out of the dated category.Find your own style. Take a listen to learn how to do it HERE.Take a listen to how to keep a room from feeling off balance HERE.DTT DEFINES: BalanceWe participate in the Amazon Associates and other affiliate programs, so if you buy an item after clicking thru the links we may receive a small fee from Amazon or another retailer. This in no way increases or effects the price you pay.Looking for amazing decor on Amazon? Anita has updated her favorite picks HERE.CRUSHES:Kelly's crush is the gorgeous "Graceful Curve" chandelier by Shades of Light. See both sizes HERE.Anita's crush is a waterproof under-sink mat that you can cut to size HERENeed help with your home? We'd love to help! We do personalized consults, and we'll offer advice specific to your room that typically includes room layout ideas, suggestions for what the room needs, and how to pull the room together. We'll also help you to decide what isn't working for you. We work with any budget, large or small. Find out more HEREAre you subscribed to the podcast? Don't need to search for us each Wednesday let us come right to your device. Subscribe wherever you listen to your podcasts. Just hit the SUBSCRIBE button & we'll show up!XX,Anita & KellyDI - 13:14 /25:24See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Recorded live at Equip Expo, this episode explores the non-negotiables of running a highly profitable landscaping business, from confidently charging premium prices to creating a supportive culture that attracts and retains top talent.

Join this channel to get access to exclusive members only videos:https://www.youtube.com/channel/UCQTAVxA4dNBCoPdHhX9nnoQ/joinJoin Members Only On My Website. 7 day free trial. Save 25% when you choose an annual Membership plan. Cancel anytime:https://understandingrelationships.com/plansJoin Members Only on Spotify:https://podcasters.spotify.com/pod/show/coachcoreywayne/subscribeWhat it means when your girlfriend loves & invites attention from other men.In this video coaching newsletter I discuss an email from a viewer who's about to move in with his girlfriend of only 5 months. She doesn't really respect the boundaries she agreed to. She likes girls nights out, but finally gave them up upon his insistence she stop if she wanted him to be her boyfriend. She also loves and invites attention from other men, promises to stop, then does it again.If you have not read my book, “How To Be A 3% Man” yet, that would be a good starting place for you. It is available in Kindle, iBook, Paperback, Hardcover or Audio Book format. If you don't have a Kindle device, you can download a free eReader app from Amazon so you can read my book on any laptop, desktop, smartphone or tablet device. Kindle $9.99, iBook $9.99, Paperback $29.99 or Hardcover 49.99. Audio Book is Free $0.00 with an Audible membership trial or buy it for $19.95. Here is the link to Audible to get the audiobook version:https://www.audible.com/pd/B01EIA86VC/?source_code=AUDFPWS0223189MWT-BK-ACX0-057626&ref=acx_bty_BK_ACX0_057626_rh_usHere is the link to Amazon to purchase Kindle, Paperback or Hardcover version:http://amzn.to/1XKRtxdHere is the link to the iBookstore to purchase iBook version:https://geo.itunes.apple.com/us/book/how-to-be-3-man-winning-heart/id948035350?mt=11&uo=6&at=1l3vuUoHere is the link to the iTunes store to purchase the iTunes audio book version:https://geo.itunes.apple.com/us/audiobook/how-to-be-a-3-man-unabridged/id1106013146?at=1l3vuUo&mt=3You can get my second book, “Mastering Yourself, How To Align Your Life With Your True Calling & Reach Your Full Potential” which is also available in Kindle $9,99, iBook $9.99, Paperback $49.99, Hardcover $99.99 and Audio Book format $24.95. Audio Book is Free $0.00 with an Audible membership trial. Here is the link to Audible to get the audiobook version:https://www.audible.com/pd/B07B3LCDKK/?source_code=AUDFPWS0223189MWT-BK-ACX0-109399&ref=acx_bty_BK_ACX0_109399_rh_usHere is the link to Amazon to purchase Kindle, Paperback or Hardcover version:https://amzn.to/2TQV2XoHere is the link to the iBookstore to purchase iBook version:https://geo.itunes.apple.com/us/book/mastering-yourself-how-to-align-your-life-your-true/id1353139487?mt=11&at=1l3vuUoHere is the link to the iTunes store to purchase the iTunes audio book version:https://geo.itunes.apple.com/us/audiobook/mastering-yourself-how-to-align-your-life-your-true/id1353594955?mt=3&at=1l3vuUoYou can get my third book, “Quotes, Ruminations & Contemplations” which is also available in Kindle $9,99, iBook $9.99, Paperback $49.99, Hardcover $99.99 and Audio Book format $24.95. Audio Book is Free $0.00 with an Audible membership trial. Here is the link to Audible to get the audiobook version:https://www.audible.com/pd/B0941XDDCJ/?source_code=AUDFPWS0223189MWT-BK-ACX0-256995&ref=acx_bty_BK_ACX0_256995_rh_usHere is the link to Amazon to purchase Kindle, Paperback or Hardcover version:https://amzn.to/33K8VwFHere is the link to the iBookstore to purchase iBook version:https://books.apple.com/us/book/quotes-ruminations-contemplations/id1563102111?itsct=books_box_link&itscg=30200&ct=books_quotes%2C_ruminations_%26_contemplatio&ls=1

Mike in Florida called in to talk to Mark about Hillary Clinton being back in the news. Carl in Sayerville, NJ, wants to know why AOC doesn't want Amazon in certain areas where she is active.

Sara Weinshenk is joined by SHENK producer Lee Nason for a chaotic solo episode covering everything from energy drinks and haunted dolls to airplane dance floors, movie-theater chili, AI privacy and Sara's deeply questionable ChatGPT history. Sara and Lee react to the story of a man allegedly losing his ability to walk after years of drinking energy drinks, discover that 1970s airplanes apparently had dance floors, and debate whether a 126-year-old doll is actually haunted. They also discuss the guy who brought a crock pot of chili into an IMAX and started selling bowls during the movie. Then things get increasingly personal as Sara looks through the bizarre questions she's asked ChatGPT, including health concerns, random facts, movie runtimes and whether yellow jackets are carnivorous. They also discuss AI chat privacy, leaked conversations, impulse spending, Amazon purchases, death and Kanye West's alleged bucket list.

Coming this week on the History of the Papacy! You can learn more about the History of Papacy and subscribe at all these great places:email: steve@atozhistorypage.com Join Us on Patreon!https://www.patreon.com/historyofthepapacy Connect on Social Media:https://www.youtube.com/@historyofthepapacyhttps://www.facebook.com/groups/atozhistorypagehttps://facebook.com/atozhistorypage Get Your History of the Papacy Podcast Products Here: https://www.atozhistorypage.com/products Help out the show by ordering these books from Amazon!https://amzn.com/w/1MUPNYEU65NTF Music Provided by:"Danse Macabre" Kevin MacLeod (incompetech.com)"Virtutes Instrumenti" Kevin MacLeod (incompetech.com)"Virtutes Vocis" Kevin MacLeod (incompetech.com)"Funeral March for Brass" Kevin MacLeod (incompetech.com)"String Impromptu Number 1" Kevin MacLeod (incompetech.com)Agnus Dei X - Bitter Suite Kevin MacLeaod (incomptech.com)Licensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/ Image Credits:By Ariely - Own work, CC BY 3.0, ttps://commons.wikimedia.org/w/index.php?curid=4533576By Pam Brophy, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=9124089See omnystudio.com/listener for privacy information.

In this episode, dairy farmer Jennifer Glover of Mountain Fresh Dairy sheds light on the difference between a dairy and a creamery.    Subscribe for more content on sustainable farming, market farming tips, and business insights!   Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower:  Instagram  Instagram Listen to other podcasts on the Modern Grower Podcast Network:  Carrot Cashflow  Farm Small Farm Smart  Farm Small Farm Smart Daily  The Growing Microgreens Podcast  The Urban Farmer Podcast  The Rookie Farmer Podcast  In Search of Soil Podcast Check out Diego's books:  Sell Everything You Grow on Amazon   Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

NEW HIGHS!!! Shaking off the bad stuff. In the midst of earnings season – peak was last week. Let’s Look at the Fear and Greed Index. Unemployment numbers are out (Something for everyone)   PLUS we are now on Spotify and Amazon Music/Podcasts! Click HERE for Show Notes and Links DHUnplugged is now streaming live - with listener chat. Click on link on the right sidebar. Love the Show? Then how about a Donation? PayPal.Donation.Button({ env:'production', hosted_button_id:'JJJHP2GDEJC7J', image: { src:'https://www.paypalobjects.com/en_US/i/btn/btn_donateCC_LG.gif', alt:'Donate with PayPal button', title:'PayPal - The safer, easier way to pay online!', } }).render('#donate-button'); Follow John S. Dvorak on Twitter Follow Andrew Horowitz on Twitter Warm-Up - Let's Look at the Fear and Greed Index - Unemployment numbers are out (Something for everyone) - CPI Data out tomorrow then PPI Thursday Markets - NEW HIGHS!!! Shaking off the bad stuff - In the midst of earnings season - peak was last week - OIL - Rebounding on NO DEAL (what a surprise) NO Agenda / DHUnplugged Meet-Up  - Follow Up (8-8-2026) Starting off with Fear and Greed - Check this out: FEAR AND GREED INDICATOR CPI Thoughts - July CPI is expected to ease to 3.4% from a year earlier, with core inflation forecast near 2.5%. - The probability of a September Fed rate increase has moved back toward 48% as oil rebounded and several policymakers continued to emphasize inflation risks. - A soft reading would support bonds, technology and precious metals. A hot reading would revive stagflation concerns by combining weaker hiring with renewed price pressure. Tariffs Return Under New Authority - New tariffs of 10% to 12.5% cover imports from 60 trading partners. - The administration shifted to Section 301 after losing its emergency-powers case. - Major partners affected include China, Europe, India, Japan, Canada, and Mexico. - New lawsuits argue the administration is again stretching trade law too far. - 25 States are suing on this .... Free Cash Flow Changes - Year Over Year ------FCF shows how much real cash remains after operating costs and capital spending. Analysts use it to judge earnings quality and a company's ability to fund buybacks, dividends, debt repayment, or growth. - Apple: up about $7.5 billion, or 31%. - Microsoft: down about $6.0 billion, or 23%. - Meta: down about $7.8 billion, or 91%. - Amazon: deteriorated about $25.8 billion, from positive $18.2 billion to negative $7.6 billion. - Alphabet: down $11.2 billion, swinging from positive $5.3 billion to negative $5.9 billion. - Tesla: down $1.24 billion, swinging from positive $146 million to negative $1.09 billion. - Intel: adjusted free cash flow worsened by $7.37 billion, from negative $1.05 billion to negative $8.42 billion. - Nvidia: up $22.4 billion, or 86%, from $26.1 billion to $48.6 billion. Jobs Report - Labor Market Cracks - July payrolls fell 23,000 versus expectations for about 80,000 gains. - May and June were revised down by a combined 103,000 jobs. - Unemployment fell to 4.1%, but labor-force participation dropped to 61.4%. - Weak report pushed yields and the dollar lower. China Trade - Export Machine Keeps Running - July exports jumped 23.9% year over year; imports rose 27.5%. - China posted another huge $112.5 billion trade surplus. - Semiconductor and high-tech exports were major growth drivers. SoftBank - Intel Saves the Quarter - SoftBank posted about $2.2 billion in quarterly profit, well above expectations. - A large gain on its Intel investment was a major driver. - ByteDance also added investment gains. - SoftBank continues aggressively funding AI and OpenAI-related investments. (Masayoshi Son will never stop pumping)     Love the Show? Then how about a Donation? PayPal.Donation.Button({ env: 'production', hosted_button_id: 'JJJHP2GDEJC7J', image: { src: 'https://www.paypalobjects.com/en_US/i/btn/btn_donateCC_LG.gif', alt: 'Donate with PayPal button', title: 'PayPal - The safer, easier way to pay online!' } }).render('#donate-button-2'); THE CLOSEST TO THE PIN for SpaceX (SPCX) Winners will be getting great stuff like the new "OFFICIAL" DHUnplugged Shirt!   FED AND CRYPTO LIMERICKS   See this week's stock picks HERE Follow John C. Dvorak on Twitter Follow Andrew Horowitz on Twitter

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Eric Chen, Founder and CEO of Injective, sat down with me at the Injective Policy Summit to discuss the growing adoption of the Injective blockchain.

Jim and Patrick continue summer vacation this week and an all-star trio takes over to discuss the incredible music Matthew Sweet made in the 1990s. In the third part of the series, Kevin, Niklas and Justin break down 1995's powerhouse LP, 100% Fun. Rockin' the Suburbs on Apple Podcasts/iTunes or other podcast platforms, including audioBoom, Spotify, Google Podcasts, Amazon, iHeart, Stitcher and TuneIn. Or listen at SuburbsPod.com. Please rate/review the show on Apple Podcasts and share it with your friends.Visit our website at SuburbsPod.comEmail Jim & Patrick at rock@suburbspod.comFollow us on the Threads, Facebook or Instagram @suburbspodIf you're glad or sad or high, call the Suburban Party Line — 612-440-1984.Theme music: "Ascension," originally by Quartjar, next covered by Frank Muffin and now re-done in a high-voltage version by Quartjar again!  Visit quartjar.bandcamp.com and frankmuffin.bandcamp.com.

​ @EzraKleinShow   @InterestingTimesNYT   Ross Douthat on the Seismic Changes in Media, Religion and Politics | The Ezra Klein Show https://youtu.be/lGDy768D9io?si=WD_VXrrQDNMSQyOP   @HeliocentricOfficial   @NEMOTHEMORMON   I'm an Atheist. Mormonism is Not What You Think It Is. https://youtu.be/vzwc1NQuH7A?si=Pl-qoC81E13qMOAF   @KristinaWiltsee  Why Nolan Turned The Odyssey Against Itself https://youtu.be/mdMJDM1QVwg?si=j1C47vQ6Q7jeLr1n   @Pangburn   @rationalityrules   @SpeakLifeMedia   STEPHEN WOODFORD ‪@rationalityrules‬ VS GLEN SCRIVENER | Does Religion Poison Everything? https://youtu.be/8J-WOwrq6bE?si=3Kr2_d3s1VzVHRUN   @HeliocentricOfficial   Why British Christianity Hits Different https://youtu.be/9-ft6IJGeQc?si=IW7ud5WEMibtGf0e   @BreakwaterEvents   ‪@PaulVanderKlay‬ Randos Conversation: Wrestling with Raw Human Existence https://youtu.be/QSov6RG90ZU?si=3CVmH1e7qSxhhcQZ  Sacramento Estuary Conference Oct 16 and 17 https://www.livingstonescrc.com/events/sacramento-estuary-conference-2026/2026-10-16 What is the TLC? ("This little corner of the Internet" also know as "the corner" https://youtu.be/Y3vqSjywot8?si=IVS3bnriwje5syPO TLC Search tool. https://thislittlecorner.net The Flotilla List: https://thislittlecorner.net/channels https://www.livingstonescrc.com/give Paul Vander Klay clips channel https://www.youtube.com/channel/UCX0jIcadtoxELSwehCh5QTg https://www.meetup.com/sacramento-estuary/ My Substack https://paulvanderklay.substack.com/ Bridges of meaning https://discord.gg/UKg8k93c Estuary Hub Link https://www.estuaryhub.com/ There is a video version of this podcast on YouTube at http://www.youtube.com/paulvanderklay To listen to this on ITunes https://itunes.apple.com/us/podcast/paul-vanderklays-podcast/id1394314333  If you need the RSS feed for your podcast player https://paulvanderklay.podbean.com/feed/  All Amazon links here are part of the Amazon Affiliate Program. Amazon pays me a small commission at no additional cost to you if you buy through one of the product links here. This is is one (free to you) way to support my videos.  https://paypal.me/paulvanderklay Blockchain backup on Lbry https://odysee.com/@paulvanderklay https://www.patreon.com/paulvanderklay Paul's Church Content at Living Stones Channel https://www.youtube.com/channel/UCh7bdktIALZ9Nq41oVCvW-A  

August 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Hims CEO Andrew Dudum says the company plans to offer approved peptides by year-end, leveraging 19% subscriber growth to 2.9 million as a distribution channel Abbott's Lingo glucose data integrates with Google Health's AI Coach, joining Abbott's Whoop investment and Lilly's Oura stake in the race to connect health data AWS becomes Novo Nordisk's strategic AI partner, launching a joint hub as Amazon's Bio Discovery platform accelerates drug development alongside NVIDIA and OpenAI Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

Send us Fan MailDee and Carol discuss favorite summer annuals, what to do I the veg garden in August, and many books.For more information, check out our Substack newsletterTo watch us on YouTube, click here.Links, etc:Question of the Week:What's wrong with my tomatoes?  Insect of the Week:Black Saddlebags DragonflyFlowers:Our favorite summer garden annuals. Branching out from perennials and native plants obsession.Vegetables:Timely reminders for AugustOn the Bookshelf:In the Land of the Blue Poppies: The Collected Plant-Hunting Writings of Frank Kingdon Ward (2003) (Amazon, Bookshop)  Dirt:Hydrangea Pruning: What Stays, What Goes and When by Lorraine Ballato (Amazon)Rabbit Holes:The Churchill Sisters by Dr. Rachel Tretheway. (Bookshop, Amazon). The Kennedys and the Windsors: The Story of Two Dynasties, One Born, One Made by Caroline Hallemann (Bookshop, Amazon) Shakespeare: The Man Who Pays the Rent by Judi Dench (Amazon, Bookshop). (Listen to Judi Dench recite Shakespear on Instagram) Adele Dawson, another Lost Lady of Garden Writing.Dear Hugo by Molly Claverly (Amazon, Bookshop), and sloes, the fruit of blackthorn.   The Artist and the Feast by Lucy Steeds. (Amazon, Bookshop)  Dee's buying Bulgarian food  A Garden to Visit:Tulsa Botanic GardenThank you:As always, we appreciate all of you for listening to our podcast and for reading this newsletter! If you'd like to support us, check out our affiliate links here. Book links are also affiliate links.And, if you have suggestions for topics for us to discuss, send us an email or leave a comment.With a shared love of gardening…Carol and DeeSupport the showOn Instagram:  Carol: Indygardener, Dee: RedDirtRamblings, Our podcast: TheGardenangelists.On Facebook: The Gardenangelists' Garden Club.On YouTube.

“I don't think AI quite has us figured out yet because, as human beings, we'll listen to sad songs to feel better. I don't think it understands that. That's true, it's contrary… Yeah, I mean, I think that AI has its place. I'm not all against it, just as a matter of course, I just think that it shouldn't replace our creativity. That's what makes us human, and I don't want to see a computer replace that. Yeah, I want it to clean my house and cook my meals so that I can create.” – Jodi Krangle & Laney McCormickThis episode is the second half of my conversation with music supervisors Laney and Matt McCormick as we talk about how AI music's changing the way human musicians approach their work, striking the right balance between playing it safe and making a memorable sonic impression, and how COVID and the rise of social media have changed sound editing and our approach to sonic branding.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – AI and CreativityOur conversation continues as Laney and Matt talk about the impact of AI on their industry, such as how fast musicians who find themselves competing with AI feel they have to work. “The speed's definitely an issue,” Matt says. “It's not easy to crank out an authentic song, and it's not even easy to crank out an inauthentic song. In a lot of ways, it's even harder.” Laney notes some of the trends she's seen in music marketing and how positive messaging is making a comeback. “I see more for that whole motivational lyrical content,” she explains, “They want rap and hip hop beat, female vocal, clean lyrics, and we see a lot of requests come in with female vocals. I think that's really cool.”(12:45) – Trends in Music LicensingThe discussion turns to pop culture and how sound is becoming more and more important in making a strong impression. “Stranger Things has a huge budget for music,” Laney tells us, “and they're using huge tunes, and those are, you know, those are the supervisors acting as influencers in many ways. ‘Running Up That Hill' was a B-side, and here it is, huge again.” Matt adds his thoughts on the musical risks brands are willing to take in order to stand out. “Everybody always wants to do something different, but that's a risk, right?” he explains. “I mean your large brands, whether it's Coca-Cola, Amazon, Nike, Taco Bell… Are those brands willing to take, like, a really huge risk with music and with sound? And the answer for me is, I don't know. But I don't see it very often.”(20:00) – The Role of Sound in AdvertisingAs our conversation comes to a close, Laney and Matt tell listeners how they can get in touch, and they both share their thoughts on the power of sound and its importance in our lives. “Music specifically for me is a therapy of sorts,” Laney says. “It doesn't matter what my problem is, what my mood is, or what activity I need to do, want to do, or have to do. There is a genre and a record that will make that easier for me.” Matt talks about sound's ability to connect us to one another, and how it creates a common ground for people from every walk of life. “Sound moves you,” he tells us. “And it can be a common ground for everybody in a way. It's hard to listen to an emotional piece of music and not be emotional and not feel that with the person that's next to you or multiple people next to you.”Episode SummaryOur discussion on how AI affects human creativity in music.Laney and Matt reveal the current trends in music requests and licensing.Matt and Laney discuss why they prioritize authentic music in their work.Connect with the GuestConnect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Send us Fan MailWelcome back to the Laundromat Resource Podcast! In today's episode, host Jordan Berry sits down with Suresh Alluru, an accomplished tech innovator turned multi-store laundromat owner in Austin, Texas. Suresh Alluru shares his inspiring journey from leading engineering teams at Amazon and PayPal to revolutionizing the laundromat industry with customer-centric strategies and smart automation. But the real game-changer comes in the second half of the episode, as Suresh Alluru reveals a bold new approach to wash-and-fold operations—a model that just might transform how laundromat owners run their businesses. Get ready to hear about his open-source software powerhouse, the Smart Laundry Basket, and how he's putting cutting-edge AI tools directly into the hands of independent laundromat operators. Don't miss this deep dive into the future of laundry, customer experience, and innovation in our ever-evolving industry!In this episode, Jordan & Suresh Discuss:00:00 Discovering a passion for business07:05 Improving laundry business operations11:25 Transition from Coins to Cards18:33 Creating a welcoming customer experience23:22 Dealing with customer feedback28:40 Understanding laundromat customer needs34:16 Building trust in laundry services42:07 Implementing Standard Operating Procedures44:03 Building trust with customers52:01 Simplifying software setup for businesses56:01 Building Custom Software Solutions01:03:36 Garment tracking and online ordering01:07:03 Customer trust and engagement tools01:14:05 Helping new business owners succeed01:17:52 AI tools for business customizationConnect with Suresh AlluruLinkedIn: Suresh Kumar AlluruWebsite: Smart laundry BasketFree Strategy Zoom Call with Jordan:https://calendly.com/laundromatresource/free-strategy-call?back=1

Episode OverviewOn this Pennsylvania Smallmouth Report from The Articulate Fly fly fishing podcast, host Marvin Cash checks in with Captain Brian Shumaker of Susquehanna River Guides for a mid-August conditions update on the Susquehanna River system in Central Pennsylvania. After a heavy rain event pushed the river up, Shumaker reports flows are now falling and clarity is returning, with roughly two feet of visibility on the edges and more color still out in the main current. That in-between water dictates a two-tier approach: anglers can still pound the banks with poppers where visibility holds, but need to switch to bigger, darker streamers with more flash as they move off the bank into stained water. Shumaker breaks down how he is fishing Half and Half and Clouser Minnow patterns in size two and one, in chartreuse-yellow with gold flash, black-and-olive and olive-and-orange combinations, all still fished on an intermediate line. He also covers how the return of some color has let him tighten up casting distances compared to the ultra-clear, low-water conditions from before the rain, when 40-foot+ casts were often required to avoid spooking fish. Looking ahead, Shumaker outlines open guide dates in late September and October before he heads to Texas for redfish in November.Key TakeawaysHow falling, stained water after heavy rain changes streamer color and profile choices for Susquehanna smallmouthWhy topwater poppers still produce along the bank edges even when the main current carries reduced visibilityWhen to size up to bigger, darker streamers with added flash as anglers move off the bank into off-color waterHow stained, elevated water allows for shorter, more comfortable casts compared to low, clear pre-rain conditionsWhen to book a fall smallmouth trip with Susquehanna River Guides as the guide calendar opens up in September and OctoberTechniques & Gear CoveredShumaker splits his approach along a visibility gradient: poppers worked tight to the bank where a foot and a half or so of clarity remains, and streamers as anglers move out into the murkier main current. His streamer program centers on Half and Half and Clouser Minnow patterns in size two and one, favoring darker, flashier color combinations in stained water, including chartreuse-yellow with gold flash, black-and-olive and olive-and-orange. All of these are fished on an intermediate line rather than a heavier sinking option, even as fly size and color shift with conditions. On the presentation side, he notes that reduced water clarity has shortened the casting distance needed to reach productive water, a contrast to the 40-foot+ casts required during the low, gin-clear conditions before the rain.Locations & SpeciesThis report covers the Susquehanna River system in Central Pennsylvania, where Captain Brian Shumaker guides for smallmouth bass out of Susquehanna River Guides. Conditions are transitional: the river is dropping and clearing after a heavy rain event, moving from a bony, low-water late-summer pattern toward a fresh bump with a couple of feet of edge visibility.FAQ / Key Questions AnsweredHow does falling, stained water after heavy rain change smallmouth fly selection on the Susquehanna?Brian Shumaker sizes up to bigger, darker streamers with more flash as visibility drops moving off the bank, favoring Half and Half and Clouser Minnow patterns in size two and one. Color choices lean toward chartreuse and chartreuse-yellow with gold flash, or black-and-olive and olive-and-orange combinations that show up well in off-color water.When should anglers fish topwater poppers versus switch to streamers in low-visibility conditions?Poppers still work tight along the bank, where roughly a foot and a half of visibility typically remains even in stained water. As anglers move out five feet or more from the bank and lose that visibility, Shumaker shifts to streamers, then moves back to a full topwater program once the river fully clears.How does water clarity affect casting distance for Susquehanna smallmouth?During the low, gin-clear conditions before the recent rain, Shumaker often needed anglers to make consistent 40-foot+ casts to reach fish without spooking them. With some color back in the water, he can now position anglers closer to productive water, making the cast easier without sacrificing effectiveness.What fly line does Brian Shumaker use for streamer fishing in these conditions?Shumaker fishes his streamer program on an intermediate line rather than a more aggressive sinking option, keeping the same line even as he adjusts fly size and color for changing water clarity.When is Brian Shumaker's guide calendar open for fall smallmouth trips?Shumaker has open dates in late September and more availability through October before heading to Texas in November to chase redfish. Anglers can reach him by phone or text or through the Susquehanna River Guides website to book a fall trip.Allen Rupp's East Tennessee Tying ClassesOn August 21st and 22nd, Allen is teaching three schools at Tailwaters Fly Company in Bluff City, Tennessee.Friday, August 21, 5:30-7:30 PM: Dave's NearNuff Sculpin SchoolSaturday, August 22, 9:00-11:00 AM: Dave's NearNuff Crayfish SchoolSaturday, August 22, 3:00-5:00 PM: Whitlock's Bass Bug SchoolDon't forget to use ARTICULATEFLY at check out!Related ContentS8, Ep 56 - Topwater Tactics: Captain Brian Shumaker's Pennsylvania Smallmouth ReportS8, Ep 52 - Hot Days and Night Bites: Brian Shumaker's Guide to Pennsylvania Smallmouth FishingS8, Ep 44 - The Legacy of Classic Flies: Allen Rupp's Insights on Timeless PatternsS8, Ep 43 - Smallmouth Strategies and Seasonal Shifts: Captain Brian Shumaker's Pennsylvania ReportConnect with Our GuestFollow Brian on Facebook and Instagram.Follow the ShowFollow The Articulate Fly on Facebook, Instagram, Threads and YouTube.Follow our Substack newsletter for episode updates, tips and resources.Support the ShowShop through our Amazon link to support the podcast.Join our Patreon community to support the show.If you are in the industry and need help getting unstuck, learn more about our consulting options.Subscribe & AdvertiseSubscribe to the podcast in your favorite podcast app.Think our community is a good fit for your brand? 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Charlie Goldsmith, known to many as The Healer from the TLC series, joins Andrea for a conversation that goes far beyond his extraordinary results. While Charlie first became widely known for the remarkable ways he could alleviate pain and other conditions, his deeper mission is now focused on a larger problem: how to identify genuine healing ability, study it responsibly, and make real help easier to find for the people who need it most. As the conversation moves through Charlie's unexpected discovery of his ability, the resistance surrounding energy healing, the challenges of research, and the platform he is now building, the episode opens into something much larger than one healer's story. It is about evidence, access, human potential, and what it might take for healing ability to be taken seriously without losing what makes it extraordinary.  Find out how Charlie's free app is designed to identify genuine healing ability, connect people in need with those healers, and generate data that could shape the future of energy healing research. This mission needs people like you now. ✨ Learn more about Charlie Goldsmith: https://charliegoldsmith.com/Recorded: May 25th, 2026Episode Highlights: 00:00 - Limits Of Understanding00:52 -  Meet Charlie Goldsmith02:50 - Energy Awakening At 1806:11 - First Healing Moment09:45 - Mission To Prove It14:29 - Identity And Judgment17:40 - How The TV Show Happened22:06 - Why Media Stayed Closed24:39 - History Of Healing Backlash28:31 - Placebo Nocebo Debate31:58 - Placebo as Medicine33:31 - Challenging the Skeptics36:17 - What He Can Heal40:18 - Limits and Success Rates41:31 - The App Study Protocol47:33 - Why AI Makes It Safe51:24 - How to Use The Ennie App54:06 - Affordable Access Mission58:15 - Join the Collective Effort01:01:39 - Final Thanks and Follow Us!Channel Your Divine Self, a twelve-week live course where you build a direct, grounded relationship with your own inner guidance, alongside the Emissaries of Light. The waitlist is open now, and you'll be the first to know when registration begins. Join the waitlist: https://mainstream-reiki.kit.com/cydswaitlistAndrea's Links: https://beacons.ai/andrea_kennedyAndrea's Reiki Business Success Course:https://www.mainstreamreiki.com/reiki-business-success-courseVisit our websiteVisit our Amazon Shop  Sponsored by The Mainstream Reiki Community https://members.mainstreamreiki.com/HealthyLine offers revolutionary PEMF  and far-infrared mats. Get 10% off and free shipping in the continental US with code "Mainstream10FS". What Resonates? is produced by Twisted Spur MediaAndrea may earn money through Amazon for qualifying purchases.Disclaimer: The views and opinions expressed in this program do not  reflect those of the podcast or anyone affiliated with its production. This program is presented for entertainment purposes only. The utilization of the information provided is at the listener's own discretion.

Send me a text about this episode!Today, I'm joined by Emily Steiger—New Hampshire native, writer, and busy homemaker who's two years into marriage with Sam, raising a one-year-old, and expecting baby number two later this fall.In This Episode:Prepare with Purpose, Building homemaker skills before you think you themRealities of Toddler SeasonImproving Time Management: Simplify your home, let go of "doing it all"Social Media boundariesHospitality rhythmsWhen your birth story & postpartum don't go to planSHOW NOTESAll episode notes, links and resources, including Emily's Signature Dish will be on the blog. Click the link below or go to theartofhomepodcast.com/blog and search "Emily Steiger".https://www.theartofhomepodcast.com/post/how-to-start-homemaking-before-you-have-a-home-emily-steiger-s-homemaker-portraitHOMEMAKER'S JOURNAL READER SUBMISSIONS--Win a Print Copy of the Next Issue! Submissions Due by Friday, August 14th.Go-To Hosting Recipe: https://form.jotform.com/262145786608062Favorite Christmas Courtesy Gift: https://form.jotform.com/262157707007152CONNECT WITH EMILYSubstack (for new posts) | @musingsofahomemakerWebsite | Musings of a Homemaker (for old posts)Support the showHOMEMAKING RESOURCESHomemaker's Journal, AoH Seasonal MagazinePrivate Facebook Group, Homemaker ForumJR Miller's Homemaking Study GuideSUPPORT & CONNECT Review | Love The Podcast Contact | Text/Voicemail-use the link at top of description | Website | Email  Follow | Follow The PodcastSupport | theartofhomepodcast.com/supportDISCLOSURE**Buy | as an Amazon affiliate, AoH receives a small commission at no extra cost to you when you use our links to purchase items we recommendAI Content | Portions of this episode's copy and/or show notes may have been drafted with the assistance of AI and then reviewed and edited by a human, Allison Weeks.

What if sleep isn't just something your body needs but a gift from God that can actually teach you something about Him? In this fascinating conversation with Brett McCracken, author of The Wisdom of Sleep, we explore why God designed us to spend nearly a third of our lives asleep, how sleep gives us a beautiful picture of grace and the gospel, and why our resistance to rest may reveal more than we realize. We also talk about dreams, Sabbath, hustle culture, and what to do when good sleep feels impossible. I walked away seeing something I do every single night in a completely new way, and I think you will, too. Remember, I'd love to connect more on Instagram, where you'll find me at @donnaajones. And don’t forget to subscribe so you don’t miss a single episode! Xo, Donna Key Takeaways: 0:02:27 - Sleep as a Gift and Theology, Not Just a Health Hack 0:07:59 - Sleep, Hustle Culture, and Spiritual Warfare 0:11:02 - Nightly Sleep as a Living Picture of the Gospel 0:15:31 - Dreams as God’s Classroom in the Night 0:23:33 - Sabbath, Limits, and Resisting the Idol of Productivity What We Talk About Why Brett wrote The Wisdom of Sleep What a "theology of sleep" actually means Why Scripture describes sleep as a gift from God The physical, mental, and emotional benefits of sleep How sleep gives us a miniature picture of the gospel Why waking up can be viewed as a picture of resurrection What science tells us about why we dream How God uses dreams throughout Scripture How to discern whether a dream might have spiritual significance Why Scripture must always be our standard for discernment The connection between sleep and Sabbath How hustle culture can keep us from receiving God's gift of rest Why accepting our limitations is an act of trust Finding hope when good sleep feels elusive Sleep as a Nightly Picture of the Gospel Brett offers a beautiful way to rethink something we normally take for granted: We lie down. Sleep requires us to stop striving and surrender control. We receive. While we sleep, restoration happens without our effort. We don't achieve the benefits of sleep—we receive them. We rise. Each morning, we wake to new life, giving us a small picture of resurrection. We remember. Sleep reminds us that we're limited, God isn't, and His grace sustains us even when we're doing absolutely nothing. That changes the way I think about going to bed! Donna’s Resources: Order a copy of my latest book - Healthy Conflict, Peaceful Life: A Biblical Guide to Communicating Thoughts, Feelings, and Opinions with Grace, Truth, and Zero Regret. It is available anywhere books are sold– here is the link on Amazon. If you need a helpful resource for someone exploring faith and Christianity or simply want to strengthen your own knowledge, you’ll want a copy of my book, Seek: A Woman’s Guide to Meeting God. It’s a must for seekers, new believers, and those who want to deepen their faith. Connect with Brett: Brett’s Website: https://www.brettmccracken.com/ Brett’s Book: The Wisdom of Sleep: https://www.amazon.com/dp/0310175712 Let’s Connect: Instagram: @donnaajones Website: www.donnajones.org Donna’s speaking schedule: https://donnajones.org/events/ Discover more Christian podcasts at lifeaudio.com and inquire about advertising opportunities at lifeaudio.com/contact-us.

In this episode, host Josh interviews Mina Elias, a seven-figure Amazon seller and founder of The Trivium Group. Mina shares advanced strategies for Amazon PPC, emphasizing the integration of advertising with product optimization and the importance of main images, pricing, and reviews in boosting conversions. He discusses using custom analytics software, My Real Profit, to track key metrics, and stresses the need for continuous testing. Mina also shares his favorite book, productivity tools, and business inspirations, and offers listeners a free Amazon PPC audit through his agency.Chapters:Introduction to Mina Elias (00:00:00)Host introduces Mina, his background in supplements, Amazon PPC, and his achievements in the industry.Statistical Analysis & Analytics Tools (00:01:01)Discussion on using Google Sheets and custom analytics software for tracking PPC and sales data.Custom Software: My Real Profit (00:03:01)Mina explains their custom-developed analytics tool, My Real Profit, for streamlined data analysis.Main Image Optimization Tips (00:04:00)Mina shares what makes main images effective for conversion and how to showcase value propositions.Price Testing Insights (00:05:55)Analysis of how price changes can impact conversion rates and the importance of continuous testing.Three Key Takeaways for Amazon Sellers (00:07:49)Host summarizes actionable tips: integrate PPC with product optimization, optimize main images, and always test pricing.Centralized Analytics & Continuous Testing (00:10:30)Mina emphasizes the importance of a unified dashboard and ongoing, one-at-a-time testing.Most Influential Book: Who Not How (00:11:38)Mina discusses the impact of the book "Who Not How" on his mindset and business approach.Favorite Productivity Tool: Monday.com (00:13:09)Mina highlights Monday.com as a game-changing project and task management tool.Most Admired Figure: Grant Cardone (00:14:05)Mina explains why he admires Grant Cardone and lessons learned from his business approach.How to Connect & Free Audit Offer (00:15:32)Mina shares how listeners can reach him, learn more, and get a free Amazon PPC audit.Links and Mentions:Tools and Software  "Google Sheets": "00:01:28"  "Custom Analytics Software": "00:03:01"  "PickFu": "00:08:55"  "Monday.com": "00:13:09"  "Zapier": "00:13:25"  Websites  "Trivium Group (triviumco.com)": "00:15:32"  Books  "Who Not How by Dan Sullivan": "00:11:47"  "Be Obsessed or Be Average by Grant Cardone": "00:14:19"  Influential Figures  "Grant Cardone": "00:14:05"  Social Media  "Instagram (@theminaelias)": "00:15:32"  "LinkedIn (Mina Elias)": "00:15:32"Transcript:Josh 00:00:00  Today I'm super excited to introduce you all to Mina. Mina is a multiple seven figure seller in the supplement industry. He's an investor, Amazon PPC expert, and the founder of the Tribune Group, an Amazon advertising agency. Mina excels at developing cutting edge supplements for different target audiences and combines his passion for supplements. His background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. He has spoken on every major stage in the Amazon industry, consulted over 400 brands, consulted three aggregators worth 1.2 billion combined, and has been on over 100 Amazon and e-commerce podcasts. To share his knowledge and continues to be a leader innovating the Amazon advertising space. His goal is to change the way people perceive Amazon PPC and empower them to take back, control and dominate their ads. So with that introduction, welcome to the show, Mina.Mina 00:00:59  Josh, thank you for having me. I'm excited man.Josh 00:01:01  Mina I'm also curious. I mean, you're talking about statistical analysis now, right? And not many Amazon sellers are known for their statistical analysis skills.Josh 00:01:11  where, like, are you doing all of this and just, you know, spreadsheets or Google Sheets or are you do you have a software that's helping, you know, run these numbers and statistically prove that this was a, you know, conclusive test? Yes. Swap it out.Mina 00:01:28  No, we we don't have any software. This is all standard. you know, I mean, this is all, like Google Sheets and stuff like that. We do have a software that. But all that software does is analytics software, and it shows us our PPC spend, our PPC sales, our total sales sessions, cost per session, cook rate, conversion rate, cost per click, and profit. Day by day across all of our different products. So having that view is really useful because you're no longer looking. you know, I was just talking to someone earlier, and, they use like a PVC software and stuff like that. And I'm like, show me how you're looking at things. And they're like really looking at like trends of conversion and trends of impressions.Mina 00:02:11  And I'm like, it's so hard for you to, you know, make a decision based on like looking looking at the data like that. So I think that's where our analytics software helps a lot is we can see the week on week changes and I can see, okay, the ad spend changed like increased by 10%. What happened to my sessions? What happened to my cost per session? What happened to my click through rate or my peak spend was the same week over week. I changed my main image. What happened to my click through rate week over week? Or like okay, here's all of the click through rates. Document them, here's all the sessions, document them, and then go look at like the you know, Google Sheets just do equals average and equals STD dev which is standard deviation. And then it gives you the average and standard deviation is.Josh 00:02:54  I love that. What software tool are you using to gather that data at a baseline right. On a daily basis.Mina 00:03:01  That's my real profit.Mina 00:03:02  So we did we did custom development. So if you want if you want to see our exact analytics, you know you can do it through us. They can sell it to you. It's because it's IP. But my real profit is amazing. And you know because of our size, like, you know, we have 130 something brands. So we decided to just custom develop everything that is like the most streamlined for us to be able to like see the data and very quickly take action.Josh 00:03:28  Yeah, yeah. Makes a lot of sense. I love that. All right, Mina, we've got just a few minutes left, but because you've statistically seen that the main image and price are your biggest needle movers for conversion rate. I'm curious if you can give us just some quick tips in terms of what type of images have you seen performing better than others, and is there kind of a general rule of thumb that you could point towards, although it may be kind of product specific, but any general rules of thumb of what continues to win?Mina 00:04:00  Yeah.Mina 00:04:00  Okay. I also want to say, like, I know I talked about the biggest needle movers. reviews. If you go from a four star to four and a half star, that's a massive needle mover, too. you know, obviously, if you're going from like 300 to 500 to 700 review, it's like a slow burn. But if you go from ...

Send us Fan MailAce and Zim preview the Bengals preseason matchup.SUBSCRIBE to the Wincinnati YouTube channel: https://rb.gy/yz5l4y FIND & FOLLOW the Wincinnati podcast on your favorite platforms:LISTEN on Buzzsprout: https://rb.gy/4d3xksLISTEN on Apple Podcasts: https://rb.gy/bwwbsiLISTEN on Spotify: https://rb.gy/daasvlLISTEN on Stitcher: https://rb.gy/0rc4rwLISTEN on Google: https://rb.gy/xgvsmpLISTEN on iHeartRadio: https://rb.gy/t03chpLISTEN on Amazon: https://rb.gy/vbumtvFOLLOW Ace & Zim on Twitter, where they'll share the latest news about the Cincinnati Bengals and interact with Bengals fans, and host Twitter spaces.Ace: https://rb.gy/gmx9fnZim:https://rb.gy/pb7nvwWincinnati podcast: https://rb.gy/wegjep

*This episode is an Encore Release to honor the Life and Legacy of Terrance "T-Top" Hanserd and the Love he shared with his beautiful and strong bride, Davina.* Join us on a heartfelt journey "From Club to Commitment" with Terrence and Davina Hansard as we dive deep into their relationship's evolution from fun nights out to enduring love. In this episode, we share laughs, anecdotes, and the authentic ups and downs of marriage, offering insights on how to keep the flame alive. We're excited to introduce you to a special couple who've navigated their own unique path to a happy marriage, proving that love truly can conquer all. If you're here, you're probably looking to invest a little time into your relationship, and we're here to help!  Don't forget to subscribe, review, and watch us on YouTube – trust us, it's a lot more fun seeing our facials! For more ways to bless your marriage, visit marriedintocrazy.com. Explore our store, check out "Raise The B.A.R., our self-paced program, or book a 15-minute free discovery call for Couple to Couple Coaching.  P.S. Our latest book, "Out of Order," is now available on Amazon, featuring our personal chapters on grief, hope, and healing. Grab your copy and join us in this ongoing journey of love and personal growth.  Remember, whether you're listening or watching, we appreciate you being part of our crazy yet beautiful community. Until next time, be blessed and keep raising the bar in your marriage!  Check out Terrence and Davina at: Livinproof365.com and also on FB/IG: @Livinproof365 and @Davinatherealtor365

Co-hosts Aubrey Paris and Emily Black pitch their "ABCs of National Treasure: Edge of History." In the process, they reflect on what they liked and disliked about the Disney Plus show, as well as which characters, scenes, locations, and clues they found most memorable. How did they justify their picks, and whose list resonates most closely with your impressions of Edge of History? • Join National Treasure Hunt for the first-ever NATIONAL TREASURE WEEKEND in Philadelphia from August 20-22, 2026. Here's what's in store and where you can get tickets... • LIVE recording of the National Treasure Hunt podcast featuring National Treasure director Jon Turteltaub: Friday, August 21; 6:00-7:30 PM; The Liberty View at Independence Visitor Center. Limited capacity; get tickets here: https://www.eventbrite.com/e/national-treasure-hunt-live-a-conversation-with-director-jon-turteltaub-tickets-1994606658208 • Two opportunities to participate in National Treasure Hunt's HEIST NIGHT event: Thursday, August 20, 6:00-9:00 PM, OR Saturday, August 22, 5:00-8:00 PM; Carpenter's Hall. Limited capacity; get tickets here: https://secure.qgiv.com/for/vpbqfa/event/heistnight/ • Special summer installment of our Philadelphia National Treasure Hunt Tour: Saturday, August 22; 10:00 AM-3:30 PM; tour route available at https://nthuntpodcast.com/tour. Limited capacity; get tickets here: https://forms.gle/TcAMm1KQsm4FQBfU7 • FREE screenings of the National Treasure movies including special introductions by Jon Turteltaub: Friday, August 21, 8:00 PM for National Treasure; Saturday, August 22, 8:00 PM for National Treasure: Book of Secrets; Independence Mall. Walk-ups welcome. ~~ • Sign-ups are OPEN for the fall 2026 National Treasure Hunt Tour in Philadelphia happening on Saturday, September 19th. Register here before all spots are filled: https://forms.gle/FmRjbHwbUU73r7rd7 • Order our new book, "Riley Poole's Book of Secrets: History for National Treasure Hunters," from Tucker DS Press or on Amazon at https://www.amazon.com/Riley-Pooles-Secrets-Aubrey-Paris/dp/1959748394/, and leave a rating and review on Goodreads (https://www.goodreads.com/book/show/246259636-riley-poole-s-book-of-secrets). • Order our first book, "National Treasure Hunt: One Step Short of Crazy," from Tucker DS Press or on Amazon at https://www.amazon.com/National-Treasure-Hunt-Short-Crazy/dp/1959748009. • National Treasure Hunt is now available as a video podcast! To watch video versions of this and future episodes, plus supplementary short- and long-form video content, subscribe at www.youtube.com/@NTHuntPodcast. • Join the hunt on X and Instagram using @NTHuntPodcast, and find new episodes of National Treasure Hunt every-other Wednesday on YouTube, Spotify, Apple Podcasts, or wherever you listen. More information about the National Treasure Hunt podcast, walking tour, books, and events can be found at www.nthuntpodcast.com. • To support our show and access even more exclusive National Treasure Hunt content, including bonus episodes, watch parties, and a book club, subscribe to our Patreon at www.patreon.com/NTHuntPodcast, and visit our merch store to find designs that celebrate your love of National Treasure: http://tee.pub/lic/nthuntpodcast.

Welcome to The Education Evolution — and you're listening to Hall Pass to the Real World.This is a podcast for the thinkers, the doers, and those who understand that the most important lessons aren't always learned in school—but they shape the world we live in every day.For years, we've been told that earning a degree is the key to building a successful career. But what happens when the workplace changes faster than what we learned in the classroom?In this episode, we unpack Amazon's recent $1 billion investment in employee education and explore what it reveals about the future of work. As artificial intelligence continues to reshape industries, the conversation may not be about whether AI will replace jobs—but whether we're continuing to learn as our jobs evolve.This episode isn't just about Amazon.It's about why lifelong learning may become one of the most valuable skills you can have, why employers are investing in continuous education, and what that means for anyone preparing for the future of work.

This week I have two stories for you. The first is about a Jew who left his faith — until one night, at a drinking party, he overheard something that changed everything. The second is about Rabbi Zalman Sudakevich, once sent by the Rebbe HaRayatz to wander the streets of Paris with two other chassidim, with no explanation at all. If you're enjoying these Chassidic stories, please take a quick moment to buy me a coffee. https://ko-fi.com/barakhullman Thank you! I deeply appreciate your support! Link to Two Cups of Tea, my first story video! https://www.youtube.com/watch?v=3d48AFirymU Also available at https://soundcloud.com/barak-hullman/wandering-in-the-ninth-arrondissement To become a part of this project or sponsor an episode please go to https://hasidicstory.com/be-a-supporter. Hear all of the stories at https://hasidicstory.com. Go here to hear my other podcast https://jewishpeopleideas.com or https://soundcloud.com/jewishpeopleideas. Find my books, Figure It Out When You Get There: A Memoir of Stories About Living Life First and Watching How Everything Falls Into Place and A Shtikel Sholom: A Student, His Mentor and Their Unconventional Conversations on Amazon by going to https://bit.ly/barakhullman. My classes in Breslov Chassidus, Likutey Moharan, can be found here https://www.youtube.com/@barakhullman/videos I also have a YouTube channel of ceramics which can be found here: https://www.youtube.com/@thejerusalempotter

Dr. Thomas Noguchi was the chief medical examiner for LA County from 1967 to 1982. He oversaw the autopsies of some of Hollywood's most famous celebrity deaths, including Marilyn Monroe, Robert Kennedy, Natalie Wood, and John Belushi. Coroner to the Stars is a documentary showing parts of his amazing, and at times controversial, tenure as LA's coroner. We are speaking with the directors of the film, Ben Hethcoat and Keita Ideno. You can watch Coroner to the Stars on demand, for rent or purchase on YouTube, Amazon, etc. It is a fascinating look at one of the more interesting high-profile Asian American figures from that era; I highly recommend seeing it! Listen on Spotify, Apple Podcasts, or wherever you get your podcasts. You can write to us at: ⁠infatuasianpodcast@gmail.com⁠ or use our website infatuasian.com. Please follow us on Instagram and Facebook @infatuasianpodcast  Our Theme: “Super Happy J-Pop Fun-Time” by Prismic Studios was arranged and performed by All Arms Around  Cover Art and Logo designed by Justin Chuan @w.a.h.w (We Are Half the World) #asianpodcast #asianamerican #infatuasian #representationmatters  

Sheldon Poon, Founder of Drive Marketing, helps established brands go from Wholesale to D2C through performance-driven advertising grounded in data, technology, and human expertise. He is driven to build a company that reflects his values—one where people enjoy their work, have flexibility and autonomy, and continuously learn from and teach one another. In this conversation, Sheldon introduces The A.I.D.A. Framework—Attention, Interest, Desire, and Action. He explains how businesses can eliminate friction across the customer journey, use clean data to improve AI-powered campaigns, and balance automation with human strategy. Sheldon also discusses why genuine relationships are driving B2B growth, how AI is reshaping internships and early-career development, and how Drive Marketing helps successful wholesale brands build direct customer relationships without jeopardizing their valuable retail partnerships — Go from Wholesale to D2C with Sheldon Poon  Good day, listeners. Today, I have Sheldon Poon as our guest. He’s the Founder of Drive Marketing, a Montreal-based paid ad agency specializing in performance-driven marketing with a heavy emphasis on using data to make informed strategic decisions. Founded in 2013, Drive Marketing positions themselves as a technical-first partner that bridges the gap between business goals and technical execution. So they’re not a creative agency. They are a technical agency improving your ads. Sheldon, welcome to the show.  Yeah, thanks for having me, Steve. I’m happy to be here. Yeah. Great to have you here. And my first question is, what is your personal why, and how are you manifesting it in the business? How are you contributing to human flourishing?  That’s a very big question for a small ad agency.  It is.  Yeah. So when I first started the company, I kind of, like a lot of entrepreneurs, right, it came from me kind of looking at my life and where I was in my career and kind of getting frustrated at what I was seeing with my day-to-day job. So I was in a very, very privileged position. I was able to take a bit of a sabbatical from my day job where they held my position, which was great, because if everything went downhill, I could always just jump back to my job.  And I was like, “You know what? Like, I have an opportunity here. I’ve always wanted to start a business.” But because I had been working for somebody else for almost, at that point, I think like a decade and a half, I had a lot of experience, and I saw a lot of things that I was like, “This is what I don’t want.” So when I started my company, my internal mission and vision was to build the company that I would want to work at, to build the company that is kind of true to myself and my values, and something that I would enjoy going into day to day.Share on X And then what does all that mean? So the company that I wanted to work at, as I started working and hiring people, what I found was I wanted to have flexibility in my schedule. We treat everybody on the team as an adult. Everybody’s responsible for their workload. And as long as they meet their deadlines, I don’t care when you’re clocking in, clocking out. I’m a night owl. I like working till like midnight, 1:00 a.m. I don’t like doing mornings, so I’m often coming into the office late.  A lot of my team are doing the same thing. Some of them are early risers, and they like to leave early to have their afternoon free. So as long as everybody’s more or less—everybody’s on top of their tasks and more or less working during the day so that we can have our interactions and meetings, that’s perfectly fine. Another thing I think that's core to what I wanted to build was that I've always been very passionate about learning and teaching. In another life, I was teaching high school.Share on X  And when I started building the company, one of the things that we made very clear when we’re hiring is that everybody on the team learns because they’re passionate about what we’re doing. And everybody on the team teaches. Even if you’re just an intern coming in, we need to know your perspective because you’ll have a different perspective than me, who’s been doing this for like two decades, where I’m kind of blind to maybe some of the newer stuff that’s happening or some of the stuff that’s like on the ground.  And I want to know when I talk to our interns, when I talk to our juniors, like, “Hey, guys, what are you seeing?” Like, you guys are—you guys are like 20 years younger than me in some cases. Like, I want to know what’s going on with the kids. My personal, like, kind of like personal why of this is that it’s not so much about the end goal. I want to make sure that I enjoy my day-to-day, I enjoy what we do, and I’m not going to pull my hair out going into the office. So, like, I think we built something where everybody on the team is excited to work on stuff because they’re doing the work that they would want to be working on.  They’re learning the stuff that they would want to be learning, and then they get to implement it in a way that is impactful for the company, for the client, for what we’re doing. And my challenge as a leader is to figure out, okay, how do we take that exciting stuff and make it so that it generates money for the company so that we can all continue doing this? Yeah, this is very inspirational. I love it. You’re tapping into people’s curiosity, desire. I like the learning organization idea as well. So do you have a framework for this? Because this podcast is all about frameworks.  Yes.  How can someone create something like that? What are the steps to create it?  So it’s not one framework. Like I said, I’m very passionate about a lot of different topics, and one of the things that’s a personal interest of mine is just business. So, like, looking at business case studies, and from that you start seeing what works and what doesn’t. It’s a lot of different frameworks kind of layered on top of each other for various reasons. For the practical ad side, what we do for our clients strategically, there's a framework there that we like to use called AIDA. So attention, interest, desire, action.Share on X  Very standard funnel. The idea is that the reason we like using this is because when you break down the customer journey, this process is just logical. It’s been proven time and time again. If you’re going into Marketing or Business 101, this is one of the first things that you’re going to learn about. Like, what is a funnel? A funnel is, you know, the client’s never heard of you before, and you do something to grab their attention.  Now they’ve heard of you, but that’s not enough. You have to have many touch points, and you have to build interest. So, like, once they’ve heard about you, you got to make sure that it’s a good fit and they’re interested in the pain point or the thing that you’re fixing for them in their lives. And then if you hit them up with that interest message often enough, they’ll start imagining how their life is better with your product or service, and that creates desire. And then once you continue hitting them up at desire, as long as you don’t have any friction between the desire piece and the final call to action, then you’ll get that action at the bottom.  And the thing that people talk about, like, there’s a lot of people that talk about this framework, but I don’t think they’ve studied it properly. Because when you actually look at the history of it, this framework was first introduced in 1898 in a magazine that was talking about ads. This framework arguably predates the term marketing. And when you think about how that framework looks in modern day, it’s changed a lot, right?  When you were running ads in the early 1900s, you could get away with saying whatever the heck you wanted and making whatever wild promises just to get people’s attention. The way that you did it was you maybe had, like, some sort of print or some sort of, like, literally talking to people, getting them to show up to a convention or an expo back in the day, and having those interactions with their audience.  Fast-forward over 100 years, and it looks very different how you grab attention today. Paid ads. People talk about SEO. People talk about viral content. It’s very much changed. What hasn’t changed is the framework. So what that tells us is that human behavior, right? So the framework is based on human psychology: attention, interest, desire. These are all things that are, like, within the human experience. That has not changed. What’s changed is the other end. The technology has changed, so how you implement that.  So the strategy is still the AIDA that we use, right? But our tactics are constantly changing. Now we’re looking at AI. The new thing about ads is that Google just announced that they’ve added an extra option next to PMax, which is the AI option, so that you can actually start showing up in Gemini. So now this has changed our tactics. But our strategy is still based on this human psychology. That's the framework over on kind of the front end.Share on X And then, like I said, we have a bunch of other frameworks. I don’t know how much you want me to get into it, but for hiring, for internal processes, for all sorts of things.  Yeah. No, no, no. I love it. I love the AIDA. It’s been a long time I heard about it, and I love the simplicity of it, and I think it still works. So you mentioned something that really interests me. You said that you grab the attention, interest, building the desire, and as long as there’s no friction in the desire, then you’re going to get—the call to action is going to work. So what do you mean friction, and give me some examples of what it could look like.  So when you’re talking about AIDA and you’re talking about funnels, especially when you’re talking about online, it’s all very, very quick, right? So there’s a couple of terms here. So when you’re at top of funnel, your main thing is—it’s called a funnel because at the top it’s very, very wide in terms of the audience you want to hit up, and you want to try to get out to as many people as possible. So a lot of people, when they’re thinking of marketing, they’re thinking of the top of funnel, whether they realize it or not.  Further down is you’re trying to get a more complex message across. So the practical way to think about it is at the top you’re trying to run ads that’s just very flashy and getting people to stop the scroll. So if they’re on Instagram or something, you literally want them to stop, and you want them to read a quick thing that gets them to click. Once they’ve clicked on it, they’re ending up on a landing page, and that landing page has information that hopefully connects to the audience in a meaningful way, and they’re interested in reading more.  An example of friction would be if you click on an ad that’s purple, and then you end up on a landing page that’s black and white or red. That difference in color, that difference in style creates a friction point that psychologically, it makes the person pause and go, “Wait, did I just end up on the wrong page?” So when you have, like, a very close alignment between each of those levels, it reduces the friction and increases the chances that people will go down.  So the most important friction point that people need to be aware of is, like I just talked about the top of funnel, the opposite end, the bottom of funnel, is where there's the highest intent.Share on X So you can imagine at the top of funnel, because people have never heard of you before, their intention to buy from you is probably very low or very limited because they don’t know you yet. But once you’ve done all that work to get to know them and create a relationship with the brand, you’re at the bottom of funnel, and that point is critical.  You need to make sure that by the time you’ve warmed them up and everything’s ready to go and the target person is very interested in taking that final step, that somebody else doesn’t come and grab them. For example, like, the very real-world example. If you think about some of the biggest marketing companies in the world, so let’s take McDonald’s and Burger King as examples, right? Because everybody knows those brands. If McDonald’s has taken so much effort to be on billboards and be in front of you, and you’ve seen the brand and you know it, and you’re walking down the street and you’re hungry, and then at that moment of intent, as you’re walking around downtown, you’re like, “I could go for a quick burger right now,” and you know that you’re looking for a McDonald’s, but as you’re walking, you come across a Burger King, you’re like, “Yeah, that’s close enough.”  And then you’re going to walk into the Burger King and do the transaction there. Online, what that looks like is when somebody is doing that final search. So let’s say Summit OS is selling T-shirts, and you’ve done a bunch of work and people love the brand and they’re looking for a specific type of T-shirt that you sell, but they can’t remember quite exactly what it is. They’re like, “Oh, I think it was Summit OS something T-shirt.” And then when they type that in, somebody else’s sponsored ad comes up.  Well, now they probably grabbed that traffic that you took all that time to warm up. If you end up on the landing page, when you scroll down to the bottom, okay, I want to buy this T-shirt. I’m happy with everything that I’ve seen, but now you’re asking for an email, you’re asking for, like, a bunch of things. You click on a button, it doesn’t work. Those are extra friction points that prevent a person from taking action. When you’re looking at the entire funnel, you got to make sure that from a technical standpoint, from a user experience standpoint, from a getting-in-front-of-them-in-the-right-moment standpoint, everything hits, especially in this digital economy where everything’s very, very fast.  So anything that goes wrong, anything that creates a question, anything that creates a frustration point or any opportunity for somebody else to come in and grab that traffic at that moment of intent, those are friction points that you want to address and you want to track and you want to find. And you can imagine how there’s a lot of complexity in that. There’s a lot of testing, there’s a lot of work to make sure that that doesn’t happen.  That’s fascinating. Do you have a process for how you do this, how to eliminate frictions?  Yeah. We have a team that does QA and walks through the entire thing and has to do constant testing because what we’ve seen is a lot of other agencies are using AI tools and shortcuts. And lo and behold, a lot of these tools don’t work and they give back false positives, false negatives, and it’s not as good as just taking the time to go through the funnel yourself and make sure everything’s working properly. And it sucks because it’s a lot of work, but that’s how you get the best results, is just by having someone double-check it.  And it’s not to say that we don’t use automation. Like, we use a ton of automation, we use a lot of tools. But the final QA is a lot of the time us and the client going through, like, “Okay, everybody, before we hit go, let’s just all go through this before we spend, like, you know, 10K on this and just make sure that everything’s working properly.”  Yeah. Love it. Love it. So you’re building this ad agency, a technical agency, so you focus on making the flawless experience. What drives growth in your business?  That’s a good question. That’s something that, honestly, we’re struggling with a little bit. So if anybody’s following me on social media, I’ve been doing a short series. I’m probably going to finish it off soon, but it’s called Watch Sheldon Struggle to Grow His Agency. And it’s literally how I’ve been trying to figure out how to crack lead generation for ourselves and our journey through, like, where we were maybe about a year ago to where we are today.  And we’re still trying to answer that question for ourselves in terms of, how do we get more leads and more clients in a very difficult economy, in a very difficult time? And we’re trying to figure that out. And people can look up our case studies. I think we’re quite proud of the work that we’ve been able to do, and having that technical know-how has given us a huge advantage in terms of performance numbers. And that alone, in the past, through my network, was enough to keep us busy because people would just seek me out whenever they had a problem with their technical stack or their ads.  I’d say in the last maybe 18 months or so, like a lot of other agencies, the word-of-mouth stuff has kind of dried up, where people are kind of, like, holding back their spend. We’ve had a bunch of contracts that were put on hold because of the economic situation around the world. Nobody knows what’s going on. Everybody wants to hold back spend. Everybody wants to sit and wait. So even though people are still contacting me, the flow of projects has slowed down because people are more hesitant to pull the trigger and go. It’s also taking longer for us to have these conversations. Because that organic piece kind of slowed down, we’ve been trying to find inorganic pieces.  I’ve been doing more networking. I’ve been trying to figure out building out our own funnel, which we should’ve done years ago. The thing that’s driving growth for us right now is probably the things that are not scalable, right? In the age of AI, when you’re working with a business, you want to be working with a person. Like, nobody wants a partner who’s just a machine. So doing the things that are not scalable means really doing the things that are human, having human interactions, having human conversations, going out for coffee with people, meeting people at conventions and workshops and, you know, like, literally just getting our name out there in a way that is more human and just having real conversations.  And despite all the other testing that we’ve done with the cold emails, with the ads, with this, that, and the other thing, like, that seems to be the thing that’s working the most, is just kind of putting my name out there and saying to people, like, “Hey, if you have a problem, come talk to me. We’re not necessarily going to have a contract together, but hopefully we can have a quick coffee and I can at least get you past a technical hurdle.  I can give you some insight into what you’re struggling with and give you a hand.” And that kind of goodwill has led to more conversations and more contracts and new contracts than anything else that we’ve done. For our clients, because our clients are more direct-to-consumer, so they’re usually bigger brands that are selling a quick product, quick service to the general public. They’re not B2B, they’re B2C. On that front, it’s literally what we just talked about, following the AIDA playbook, making sure the funnel’s good, making sure the ads are firing, making sure the data’s there, and then that’s how we get our crazy numbers, like 12X return on ad spend, you know, 14X return on ad spend.  That’s just following the system and doing the work. So for our clients, we have it under control for their growth. For our own growth, for the B2B side, that’s where I’m realizing that, like, we need to step away from all this AI noise, and people are trying to do these AI BDRs and all these things, and it just doesn’t work because people want to have a real human conversation.  Yeah. No, I totally see the same thing. The easier the automation, the more it just becomes noise.  Exactly. It’s democratized automation, which means that, like, it’s no longer the thing that stands out. You have to do something different.  Yeah. And people are becoming resistant, and they recognize if something is AI-created, and they just tune it out, right?  Yeah, exactly. Exactly.  Yeah. It’s fascinating. How much of your time is actually spent on networking and doing the human things as opposed to running your business?  I’m very fortunate that my team mostly runs the day-to-day at this point, so I’m spending most of my time doing all the other stuff. So, like, trying to do the networking, trying to get our name out there, and then everything else is just admin and paperwork. So in terms of actually running the day-to-day of the company, our head of operations, Brent, does a fantastic job of running the team.  Jack, our head of marketing strategy, does an amazing job of making sure the ads are firing properly. Whenever I get involved in the day-to-day, they get annoyed at me because I’m like, I’m coming in, I don’t know what’s going on, and my hair’s on fire. I’m trying to do X, Y, Z, and then I jump out and I just create chaos. So most of the time they’re telling me, like, “Yeah, listen, go out and talk to people. We don’t want you at the office. We don’t want you doing the work.”  So how fast is your product evolving?  Oh, constantly. I mean, the way that I explain it to people, right? A lot of people right now, especially running ads, right? Because that’s our core product, that’s our core service, is running ads and making sure that we maintain that competitive advantage for our clients. Because of the advent of AI, everything’s constantly changing. Already it was a very technical space because a lot of people seem to think that whether or not your ads do well, they think it’s a creative exercise, and I think it was up until about eight months ago.  But today, I would argue that it’s skewed, and it’s more of a technical exercise. Because these ad platforms are running AI algorithms, the quality of the data that you feed into it now is more important than ever. And like I said, there’s been a lot of changes in the last few months to the point where now it’s no longer about how good your content is. It’s about how good your targeting is, how good the data you’re feeding it is, how good your audience is kind of reacting to it, and then making intelligent tweaks to your content based on the feedback that you’re getting back from the AI.  So these are things that are constantly evolving. Like I said, even though the strategy doesn’t change, the tactics and the technology is a constant change. So the AI thing that I was talking about where Google just released or just opened up the option to do advertising with AI responses, that’s less than, I think, three months old. So that’s the new thing that we’re now testing with our clients to see how is this working, how is this working.  The other thing too is that the way I describe it, a lot of people now—the new thing that we just noticed within the last few months—is that people are saying, like, “Oh, I can just use an AI agent to set up my ads.” But these AI agents are based on large language models, right, the LLMs. And the way that large language models work is that they’re trying to give you a statistically accurate response, which is great for certain things, not so great for other things. So the way I tell people is that if you were to take an LLM, again, which is what most of these agents are based on, you were to graph all the possible responses for accuracy, what you would end up with is a bell curve, right?  And on the bell curve, you have on one end, you have these are all the answers that are definitely wrong. And on the other hand, these are also answers that are, like, they’re novel, but we don’t know how accurate they are. And then in the middle, at the top of the bell curve, right in the middle is the statistical most accurate response that it thinks it can give you. So it’s always going for that statistical middle with these LLMs. So when it’s setting up ads and it’s doing strategy, it’s going for what is most likely the safe result, right?  The least interesting.  It’s the least interesting.  Yeah.  Now, when you’re running ads, right, it’s a race. My background is in software and computer science, so when I’m doing coding and I’m using Claude Code, I want statistical middle. I don’t want it trying new things with my code. I don’t want it to be a bad programmer like a junior, but I don’t want it to be doing stuff that’s so advanced and novel that it’s not tested, it’s going to break. I just want the middle, right?  Engineering middle. But when we’re running ads, it’s a race. And if you’re in the middle of the pack in a race, you’ve lost. So one of our big advantages is that we’re using a lot of AI for automation. We’re using a lot of automation tools to do our day-to-day. But when we’re coming up with a strategy and building out the ads, it’s a human that’s doing that because we want to be at this far end that’s going to be ahead of everybody else. We don’t want to be middle of the pack.  So from that sense, it’s constantly changing to keep on top of these things to figure out what’s new, what’s going on. The ad platforms are changing constantly because, you know, the way that we interact with the internet is changing constantly. So, like, yeah, it’s constant, it’s a constant race.  So, but doesn’t that also bring you back to the creative part?  It does.  How to be creative, maybe not design-wise, but some other way?  It does, but in a way that I think a lot of creative agencies don’t understand. Because a creative agency will focus on the story, and they will focus on, you know, telling a good story, and they are thinking, if I can put it this way, they’re thinking very linearly. So one of the big mistakes that we see, like I talk to a lot of other agency owners, and every once in a while I help consult on the side, just to give them some advice in what they’re doing, what’s working and what’s not.  And one of the things that I see a lot is that a lot of these agencies have not understood how the new PMax campaigns and how the new Advantage+ campaigns work, so they’re working against the AI algorithm. So a lot of these other agencies, they’re more content than they are technical. So what they’re doing is they’re trying to tell a good story from the content, and then what they’re trying to do is they’re trying to find the demographic that they think will match with the content. So they’re content first, right?  So what they’re trying to do is, if they’re putting together a story for a product, they then in their heads think, “Okay. Well, I think I need to go for, you know, women living in suburbs that are between this age and this age and this income range and are interested in XYZ thing, and that’s how I’m going to set up the system, and then they’re going to see my ad, and then there should be a connection there.” That’s not how it works anymore. So in that setup, I can see how it’s super important to understand the story and get all that done.  The modern way that we’re doing things that’s different is that when we’re building out our content, we work with the content agency or we work with the marketing team to say, “What is your interest piece that’s going to get people to stop scrolling? What’s the interest piece that’s going to get people to want to read more? How do we build that desire for them? And then give me those in different assets, different pictures, different videos, different texts, different descriptions, different headers.”  What we then do is we take all of that content, and we put it into an asset library on PMax. So what we do is instead of telling PMax to look for XYZ demographic, we don’t tell it to do any of that. We let it go broad, and it does the opposite. What it does is, and of course, this is after the caveat. We’ve already set up the landing pages. We’re collecting all the data. We’ve tested all that. The data modeling is solid, so the entire funnel, all the micro actions, everything, we know that is being fed cleanly into the system, because that’s important. What the system’s then going to do is it’s going to, like, not just A/B test, but it’s going to take every combination that it can think of with all the different assets, with the videos, the text, the this and that and the other thing, and it’s going to start testing all the different combinations quickly.  And mixed in there is all the interest, attention, desire, everything. The algorithm is then going to figure out, based on all the data points that it has on us, it has, like, 57,000 data points, I think, Meta has on us. When a user has this pattern of data, they seem to resonate with this combination of assets. This pattern resonates with this combination. So bit by bit, what it does is it will start creating audiences for you that resonate with different kind of, like, asset packages. And then lo and behold, what we see is that emergent is the attention content all gets grouped together, and now we have an audience that’s ready for attention.  The interest piece, this is all the content that we had flagged for interest. Here’s our interest audience. And then the AI is basically working to figure out for you, not based on anything other than random data points and patterns, what is the audience for you? And then it’ll be able to then say, “Okay, now that we have a pattern to look for, we have, like, another 100,000 people that match this pattern and we can start advertising to them. And that’s the proper way to do it. But the thing that people are uncomfortable with is that it’s a black box. We don’t know what their demographic is. We don’t know where they live on the internet. We don’t know what their interests are. We don’t know any of that. It’s just random data points and math that has created this audience for us. And if you were to extract those people and put two or three of them next to each other, you’d go, like, “I don’t understand why these people have anything in common.”  But somewhere in the data, the data is signaling that they are going to resonate with your content. So this is what I mean. Like, the content is still important, but I think it’s skewed, like, a little bit. I’d say, like, now it’s, like, 60% data and math and 40% content, whereas before, it was much more heavy on the content side.  Very interesting. And this is how your platforms will find the lookalike audience based on your sample audience?  Exactly. Exactly.  Yeah. That’s fascinating. So other than the lead generation, what’s one thing that you’re actively trying to figure out in your business?  Other than that, we’re just having a lot of fun with all these new AI tools. I’m getting a few members of my team working with Claude. A few of us are working with ChatGPT. We’re trying to see, like, what these platforms can do, what are the things it can automate. I think one of the really cool things is now something that used to take, like, weeks to create code around, it can be done in an afternoon.  So it’s like, as soon as we identify a business problem, something that my team has to do, like, you know, three or four times a week that slows us down, now I can tell my devs, like, “Hey, guys, like, this is a business problem that we have. Can you guys just come up with a quick tool to do?” And we can build it, and we can just have it. So we’re trying to experiment more and more with how we can kind of speed up our development process.  And because we’ve been developing for so long, there’s a few things that are kind of like the—a few of the standard ways to run a development team that are now starting to be questioned because these LLMs are getting better and better at taking over some of these mundane tasks, that we’re starting to revisit what is our QA strategy when we’re actually coding. Like, what’s a more important skill set? One of the things I think that we’re trying to navigate right now is what is our hiring process for interns going forward?  So in the past, when we were looking for juniors and interns, the skills that we were looking for was like, what is your ability to figure out the answer to this question, right? Given a complex question, given a complex task, how are you going to be able to figure out how to solve this? Because of the rise of LLMs, finding the answer is no longer as important as asking the smart question. And the challenge that we’re facing right now is that asking a smart question requires critical thinking. A lot of critical thinking requires experience. The best critical thinkers have decades of experience behind them. How do you get that from an 18-year-old who’s coming from school?  They literally have no experience. That’s why they’re coming to us as interns. So we’re trying to figure out, like, okay, how do we square that? And we’re very proud of the internship work that we do. It’s a way for us to give back to the community. We work with a lot of the colleges and universities in town. Like I said, I myself came from having taught high school, and I’m very passionate about education, so I want to do good by that industry, by those students.  But we’re having a bit of a hard time because we don’t want to necessarily disadvantage them, but we’re also trying to figure out how do you find a good critical thinker among kids with no experience. So that’s probably the thing that we’re trying to figure out right now.  Yeah. That is fascinating. And that is a big issue for young people coming up, how to get those internships. Internships are harder to get, and probably this is the main reason for it, because people use technology to replace the inexperienced people.  The bar has definitely gone much higher. And again, we’ve experienced this as well, where, like, we’ll have a task, and we can ask an intern to do it, and they’ll kind of, you know, grudgingly figure it out and do it. But if it’s a critical task that needs to be done, that same exact task can be handed off to an LLM, and it’ll just get it done. Yeah. It won’t be amazing quality the way that, you know, a senior developer will do it, but it’ll be good enough, and it’ll be probably better than what the intern can do.  So if you’re only looking at the task from a purely productive lens, well, I’ll get a better result from the LLM, so then the intern has no purpose. We’re having to reshape the way we think about this, where if we are truly building an internship program, at that point, it’s not about the productivity, it’s about the learning that the intern gets out of it. So it becomes a teaching thing. So we have to be okay with handing off this task to the intern, knowing that an LLM could probably do a better job.  But they need to learn how to do it first so that they can rise above it. And I think what we’re seeing right now is that companies are not mandated to teach. They don’t care about the learning of the intern. They care about the production of the thing. And in the past, it was cheaper to get the intern to do it because there was no other option. But I think companies are realizing, like, well, we can just have the LLM do it, and it’ll be better and faster. Why do we need the interns? And that’s why these opening early positions are not being handed out anymore. The problem with that is that you don’t get senior-level people without training them up as juniors, and we’re giving all of that learning opportunity to machines.  Yeah.  So what does our future look like with that gap? What does the future look like for these kids coming out of school? Like, these are all obviously much bigger questions than my company can ever answer. This is a bigger societal question, but this is what we’re seeing kind of on the front lines, having a very strong internship program. We’re struggling with this idea, like, where is this next generation coming from?  That’s scary. That’s very scary. So who are the ideal clients that, if they listen to this podcast, you want them to contact you? Yeah. So basically, our biggest successes are with brands that are very strong on the wholesale side and are already in retail stores. So a lot of times what happens is you have a company that does an amazing product. They’re already in Walmart, they’re already in Costco, they’re already at Winners, and they have built up a very successful wholesale B2B business. They then launch a Shopify store, and they want to start getting the brands and start building a relationship directly with their consumers.  And then they’re realizing, like, “Oh, this is a different game, and we’re struggling.” And then at that point, it’s easy for us to come in and help because they have a strong offering already. They have a wholesale side that can drive their growth. And our job is to make sure that we start help building out that direct-to-consumer side by making sure that all of the data is mapped out properly. We like working with companies like that because they already have a very good idea of their marketing, why their product is successful.  They know which products are successful and not, so we can skip a lot of the learning part, and we’re just putting a megaphone on their existing brand and their existing offering in the most efficient way possible to make sure that, you know, right away out of the gate, that their D2C business is going to be just as strong as their wholesale business.  Yeah. Oh, that’s fascinating. So essentially, you pick those companies that have a good product already because it’s tested in wholesale channels and the Costcos and Walmarts and the Amazons of the world, and you help them tap directly the consumers through very targeted advertising.  Exactly, exactly. And then once we have that basic foundation set up, then we start doing interesting things like, how do we get the newsletters out? How do we help them get their marketing team to have more of a direct relationship with their end customer? Because when you go to a Costco or you go to a Walmart and you pick up a product, what happens is that the retailer holds the relationship, right?  It’s a way to help them offset that. And it’s kind of a tightrope that we have to walk because we recognize that the relationship with the wholesaler is still key. So whatever we do, we have to be conscious that we’re not going to upset that balance.  Yeah.  And that everybody’s winning, everybody’s making money, everybody’s growing, nobody’s getting upset with one side or the other. So because we’ve had experience working with national brands, we are positioned to understand what that relationship looks like. We know from our client side what it’s like when they’re talking to the Costco rep, what it’s like when they’re talking to the Walmart rep, what those subtle differences are in culture, and what we need to be aware of because, you know, we want to make sure that nothing that we do on our side jeopardizes that relationship.  Yeah. And then the big companies—what they want is they want to commoditize you, and they want to control the relationship, the brand. They want their white-label brand on top of your product. Yeah.  Which is their right. I mean, they’re the retailers. They’re the big guys.  Yeah. If you don’t build your own brand, then you’re going to slip into the white label because you have no leverage over the big, big stores. But if you have a strong brand, you have leverage, and then the whole relationship works better. So it’s very interesting. Okay.  So if people would like to learn about how they can do that, how they can go from wholesale to D2C, and would like to learn about how you can help them, where should they go and how can they contact you?  Yeah, so there’s a lot of information on our website, so drivemarketing.ca, so the Canadian extension. Yeah. And then I think I’m the only Sheldon Poon that’s really active on LinkedIn. I think there’s one other one that’s maybe in Hong Kong somewhere, but that’s not me. He’s, I think, an older guy. So if people look me up on LinkedIn under Sheldon Poon and just message me, I’m pretty active there and I try to answer everybody.  And what I love is helping people out. Even if people have no intention of hiring us, I’m like, “That’s totally fine.” Send me your questions because I like to be able to help and answer and know what people are struggling with because it helps our work. It just gives me an opportunity to have conversations with people.  Awesome. So if you run a brand that has already cracked the wholesale channels, but you want to build your direct-to-consumer, you know, hit up Sheldon on LinkedIn, Sheldon Poon, and have a chat with him. As you can see, he’s a great person to chat with. And if you enjoyed this show, then stay tuned because every week we have a couple of entrepreneurs who are building great companies who come and share their frameworks with you. So Sheldon, thanks for coming and sharing your wisdom, and thanks for listening.  Yeah. Thank you. This was great. It was my pleasure. Thank you so much for having me on.  Important Links: Sheldon's LinkedIn Sheldon's  website

Odyssey Lore as Homer orated it, not the movie although there is a lot of overlap. Get lost with us while we spin a tale as old as the West.If you like this one, check out the Cyclops LoreHave you ever wanted to see our faces, we have video content:Now on YOUTUBE!Check out James's stream on Twitch! Gamin' every Tuesday and Thursday evening!Subscribe to Patreon for $15 and get The Black Frontier plus an extra podcast episode every week here: Subscribe!Or buy a digital or physical copy here on Amazon!: Buy now!To join the discussion and suggest a topic, check out our Discord. Hosted on Acast. See acast.com/privacy for more information.

Discover 11 powerful ways to cover your women's ministry events in prayer! From prayer teams to prayer calendars, create memorable, Christ-centered gatherings that impact lives. Find practical tips and encouragement to help your team make prayer a foundation of every women's event. Show notes available at https://womensministrytoolbox.com/building-prayer-into-every-step-of-your-womens-ministry-event/. Want to know more about the Women's Ministry Toolbox Book Club? Sign up at https://womensministrytoolbox.myflodesk.com/wmtbookclub for more information.Thank you for listening to the Women's Ministry Toolbox Podcast. You'll find additional women's ministry resources below.Women's Ministry Toolbox Resources: Sign Up for My Email List - https://bit.ly/wmtbemail Website – https://womensministrytoolbox.com/ Online Store – https://womensministrytoolboxshop.com/ Online Training – https://womensministrytoolbox.teachable.com/ Facebook Page - https://www.facebook.com/womensministrytoolbox/ Facebook Group - https://www.facebook.com/groups/womensministrytoolboxcommunity/ Women's Ministry Essentials on Amazon - https://www.amazon.com/shop/wmtoolboxYou can connect with Cyndee via Facebook, Instagram (@womensministrytoolbox), and email (cyndee@womensministrytoolbox.com).

Send us Fan MailAmazon makes the Subscribe & Save cancel button harder to find than it should be. This video shows exactly how to manage subscriptions on both desktop and the mobile app. It covers how to cancel or edit an Amazon Subscribe & Save order, including how to change delivery frequency, adjust quantity, skip a delivery, or stop recurring orders. It also explains why Amazon sellers should understand this process and how setting delivery intervals based on actual product usage can make customers less likely to cancel after future orders.Book a call with My Amazon Guy for help growing your Amazon business: https://bit.ly/4jMZtxu#AmazonFBA #AmazonSeller #AmazonSelling #AmazonTips #AmazonSubscriptionWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Introduction: The problem with canceling subscriptions 00:19 - How to cancel on Desktop (Subscribe & Save menu) 00:43 - Editing vs. Switching products 00:57 - Mobile App walkthrough: Finding "Your Stuff" 02:08 - Why Amazon makes it difficult 02:17 - Strategy for Sellers: Why Subscribe & Save is vital 03:07 - Optimizing subscription frequency to prevent churn 03:44 - Final tips and channel subscribe-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Danny McMillan returns after his longest break in almost ten years, with Seller Sessions approaching its tenth anniversary and roughly 1,300 episodes. This is the pilot of a new monthly roundtable with Sim and Matt (Dorian returns next month), moving away from the conversion show format towards raw conversation. You'll hear how Sim's team runs product development end to end with AI: keyword-scored idea validation, brand director sign-off, Claude-generated product concepts rendered through Codex, and a launch pipeline already booked out to 2027. Matt shares how Productpinion prioritises features from customer feedback, and why prioritisation is the most undervalued skill in the AI era. The back half tackles the big theme: cognitive load. Danny breaks down verification fatigue, context switching and AI maxing, and why the scarce resource is no longer time but attention and decision quality. Key Topics AI-driven product development - from keyword scoring to Claude SVG concepts and Codex-generated product renders Team structure at scale - how ideas route through brand directors to sourcing across UK and Philippines teams Hiring in the AI era - why refusing to use AI is now a dealbreaker, and why gutting teams for AI is commercial suicide Free local AI tools - Fluid Voice (Whisper Flow alternative) and Meetily (Granola alternative) Cognitive load and verification fatigue - the hidden tax of moving from doer to overseer Timestamps 00:00 - Danny returns: ten years of Seller Sessions, new pilot format 01:50 - Sim's update: ditching ClickUp for a bespoke operating system 03:55 - Matt's update: closing the research loop in Productpinion, Florence CRO brain, MCP 05:39 - Sim's product pipeline: AI keyword scoring, brand director approval, deep research 07:07 - AI product development: Claude concepts, Codex renders, 3-in-1 product mashups 09:07 - Packaging designed for the main image, and how far you can push it 10:46 - Team workflow: brand directors owning P&L, sourcing handoffs 14:21 - Danny on gutting teams for AI: who maintains the machines? 15:56 - The hiring line: refuse to use AI, you haven't got a job 17:48 - Claude across every department: projects, Claude Code vs Cowork 20:10 - Free local tools: Fluid Voice for dictation, Meetily for meeting notes 21:57 - Marketplace arbitrage: moving proven products between Amazon marketplaces 23:21 - Matt on signal to noise: wasting tokens instead of wasting time 24:57 - Time blocking and prioritising features by customer impact 26:54 - Danny's segment: cognitive load, oversight duty and verification fatigue 31:46 - Asking the right question: the Claude Science deep-dive example 36:41 - AI maxing, context switching and high-stakes decision quality 42:07 - Claude telling you to go to sleep 45:16 - Danny's framework: reject the first plan, decision sprints, deliberate decompression 50:47 - Where to reach Sim and Matt Key Takeaways AI has made product development fun again - unique product concepts generated with Claude and Codex, feeding a pipeline mapped to 2027. Augment, don't replace - if someone was worth hiring, AI should multiply their output, not justify cutting them. Prioritisation is the undervalued AI skill - just because you can do everything doesn't mean you should. Verification fatigue is real - build in decision sprints and deliberate decompression, and reject Claude's first plan on sight. The scarce resource is attention, not time - your night schedule and recovery feed the next day's output. Notable Quotes "AI is enabling the boring to get released and the fun stuff to happen." - Sim "Instead of people wasting time, now they're just wasting tokens." - Matt "Prompts don't matter, but asking the right question unlocks everything." - Danny McMillan "AI doesn't just speed you up. It puts you on permanent oversight duty, and the cost of that duty is your attention and your judgment, not time." - Danny McMillan Resources Mentioned Fluid Voice - free, open source local dictation with on-device models; a Whisper Flow alternative Meetily - free, open source meeting summariser that runs privately on your machine; a Granola alternative Claude / Claude Code - the AI platform used across both Danny's and Sim's teams Codex - used alongside Claude to generate product concept images Productpinion - Matt's shopper testing platform, now with MCP support and draft polls Connect Sim - on LinkedIn (genuine reach-outs answered) Matt - on LinkedIn or via productpinion.com Seller Sessions is the leading podcast for advanced Amazon sellers, hosted by Danny McMillan. Dorian returns next month.

In this episode, Noah Ostroff shares his extensive experience in real estate development, investing, and building a successful team. He discusses recognizing opportunities, the importance of integrity, and strategies for long-term wealth building.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com You're listening to this, so you're familiar with audio marketing. But really - another marketing channel?! It better be worth it. Audio marketing can open so many doors for you and your business when done right. There are just some key decisions to make: public or private podcasting? Audio or video? What should you talk about? In this Quick Hit Round 2, you'll hear more from Nora Sudduth, Co-Founder & Chief Revenue Officer of Hello Audio. Listen to the full episode here

Love the show? Have any thoughts? Click here to let us know!This week, we're heading to the Sunshine State! Lauren starts us off with the murder of Jerry Michael Williams and the killer who managed to hide in plain sight for years. Then, Kenzie lightens things up with a much-needed palate cleanser featuring some classic Florida Man stories and all the bizarre chaos that surrounds them. Join us as we explore the murderous, mysterious, and downright ridiculous side of Florida!Follow us on Social Media and find out how to support A Scary State by clicking on our Link Tree: https://instabio.cc/4050223uxWQAl--Have a scary tale or listener story of your own? Send us an email to ascarystatepodcast@gmail.com! We can't wait to read it!--Thinking of starting a podcast? Thinking about using Buzzsprout for that? Well use our link to let Buzzsprout know we sent you and get a $20 Amazon gift card if you sign up for a paid plan!https://www.buzzsprout.com/?referrer_id=1722892--Works cited!https://docs.google.com/document/d/1VgqLQokaZhiy7s7tspN6_4aueaVSW-TOsuZYM_iPjd4/edit?usp=sharing --Intro and outro music thanks to Kevin MacLeod. You can visit his site here: http://incompetech.com/. Which is where we found our music!

Two-thirds of holiday shoppers are using AI tools like ChatGPT and Perplexity to find and compare products, bypassing traditional search bars. Neil Twa dives into why your Amazon listings might be invisible to this massive audience and what you can do about it. After reading a Retaildive article, Neil was struck by the fact that 67% of shoppers have already adopted AI for their purchasing decisions. He shares a real-world example from a home goods brand that, despite having a strong product and reviews, is missing out on visibility. Neil outlines three critical moves to make before Black Friday, applicable whether you're making $5,000 or $500,000 a month. These steps are crucial for ensuring your listings are optimized for AI discovery. If you're realizing your listings need to work harder across more platforms than just Amazon, this episode is a must-listen. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=epNone Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep-draft

Hello Friends! I love to hear from you! Please send me a text message by clicking on this link! Blessings to You!In this episode, Dr. Jori discusses with her listeners  Jesus's statement questioning why the generation asked for a sign.  Scripture References: John 1:14; Ephesians 1:13; Mark 8:12; Acts 12:12; Acts 15:35-41; Mark 1:1-9; Mark 8:1-12; John 3:2; Matthew 16:1-4 Scripture translation used is the NASB “Scripture quotations taken from the NASB (New American Standard Bible) Copyright 1971, 1995, 2020 (only use the last year corresponding to the edition quoted) by The Lockman Foundation. Used by permission. All rights reserved. www.Lockman.org”CHECK OUT DR. JORI'S OTHER PODCAST- The First Love ProjectHere is the video introducing the podcast on You Tube-https://youtu.be/PhFY1moDDmsHERE IS A LINK TO THE YOUTUBE PLAYLIST FOR FIRST LOVE PROJECThttps://youtube.com/playlist?list=PLdaujk1npuKR0BLSkTlKyxmuxavrZQHM6&si=dC10K4Qdh0xMKElU FIND DR. JORI ON OTHER PLATFORMS https://linktr.ee/drjorishaffer DAILY MUSICAL DEVOTIONAL BY THE WORSHIP INITIATIVE:Text SING to 79316CHECK OUT THE DWELL AUDIO BIBLE APP:Click this link for my unique referral code.  I use this frequently. Such a wonderful audio bible app. https://dwellapp.io/aff?ref=jorishafferBIBLE STUDY TOOLS DR. JORI USES:Note: These contain  Amazon affiliate links, meaning I get a commission, at no extra cost to you,  if you decide to make a purchase through my links.Here is a link to some of my favorite bible study tools on Amazon:https://geni.us/cHtrfEMr. Pen Bible Journaling Kitshttps://lvnta.com/lv_PTrHSCogbRim4yhEDnhttps://lvnta.com/lv_mkaMOuGe6m4oHR88uqhttps://lvnta.com/lv_dgvsxOc99t663A628z  BOOKS OF BIBLE COLOR CHARTI made this chart as a helpful tool for grouping the collections of books or letters  in the Holy Bible.  The colors in the different sections are the ones that I use in my journals.  Books of Bible Chart (color) (4).pdf - Google Drive    LOOKING TO RETAIN MORE OF WHAT YOUR PASTOR IS TEACHING?              CHECK OUT DR. JORI'S SERMON REFLECTION JOURNALS! Sermon Notes, Reflections and Applications Journal/Notebooks by Dr. Jori. Click the links below to be directed to amazon.com for purchase. Or search “Dr. Jori Shaffer” on Amazon to bring these up.  https://amzn.to/418LfRshttps://amzn.to/41862EyHere is a brief YouTube video that tells about the Journal/Notebooks as well:https://youtu.be/aXpQNYUEzds   Email: awordforthisday@gmail.comPodcast website:  https://awordforthisday.buzzsprout.com   Support the show

The Experience Strategy Podcast | theexperiencestrategist.substack.com It's a book launch episode. Human Context: How Intelligent Companies Build Customers — Dave Norton's new book — released yesterday on Amazon. Joe and Aransas have read the galley. This episode covers the why now, the four frameworks at the book's core, and how companies are meant to actually use it. What's in This Episode Why Dave felt compelled to write this now. It goes back to 2015 and Digital Context 2.0, his first book, in which he argued that context would be the organizing logic that brought channels, tools, and technologies together in service of the human. It didn't quite unfold that way — companies didn't want to share data, API ecosystems were slow to develop, and the consumer-enabling vision got stuck. Then generative AI arrived and changed everything. Context is now the literal engine that makes LLMs work. But there's a problem: every AI company in the world is thinking about context as their asset — something to extract from consumers and use against them to sell more. Dave wrote Human Context to plant a stake in the ground against that direction. The book argues that context belongs to the individual, and intelligent companies will build around enabling people rather than extracting from them. The two definitions of context — and why they matter. Joe sharpens the distinction that runs through the whole book: AI companies think of context as the model's context — the information fed into the system to make it work. What the book argues is that companies need to think about the customer's context — the situations, mindsets, and life circumstances of the individual they're serving. These are not the same thing, and confusing them is how companies end up building technology that serves the platform instead of the person. The four frameworks. The book is organized around four interconnected frameworks: Stupid/Dumb/Smart/Genius — co-developed with Joe Pine in 2016 and referenced in Dave's 2023 HBR article, this framework helps companies understand when and why to use intelligence. Dumb means no context is being collected — not a pejorative, just a description of the state. Smart means iterative sense-and-respond. Genius is what generative AI has now made genuinely possible — anticipatory, deeply contextual support. Stupid is when intelligence is turned adversarially against the consumer: wasting their time, getting in the way, or pursuing nefarious motives. Situational Markets — the move away from demographic targeting toward situations. What people have in common is not age or income bracket — it's that they find themselves in common situations. Companies that learn to identify, size, and design for situations are already operating at a different level of contextual sophistication. Demographics, as Joe puts it memorably, tell you nothing — a point he illustrates with the famous example of two people born the same day in the same town, one of whom became King Charles and the other Ozzy Osbourne. Modes — the mindset and behavioral state a person is in at a given moment. Combined with situation, modes give a company a genuinely rich picture of what the individual needs right now. Dave has been developing this framework for twelve years. Time Value — the measurement framework. How do you evaluate a dumb experience using time value? A smart one? A genius one? The book distinguishes between time saved, time well spent, and time well invested — giving companies a way to think about what their interactions are actually delivering. Demographics and personas: a gentle funeral. Joe makes the case cleanly. Demographics are shifts in bell curves — everyone is somewhere on every curve, and they tell you nothing about what any individual values or needs. Personas were a useful intervention when product designers needed reminding that real humans would use their products. But reducing a person to a persona is an injustice to both the individual and to the company's own capability. The frameworks in Human Context are designed to replace both. How the book is meant to be used. Dave is unapologetic: the book introduces the concepts, but the real work happens in the workbooks. Ten industry-specific workbooks accompany the book — covering how to size situational markets in your category, how to map modes, how to apply the frameworks to your actual business model. There's also a case study. The core ask of the reader: spend real time asking what it would actually take to move away from demographic thinking and start sizing situations instead. How Dave wrote it — and why provenance matters. Every chapter started as Dave's own writing, in some cases material he'd been developing for over a decade. AI was used to synthesize, consolidate, and accelerate — combining multiple drafts, simplifying, and then editing back to his voice. He's transparent about this in the book itself, with a dedicated provenance section. His position: books built with AI assistance should always include provenance notes explaining the origins of the content. All the ideas are his. The tools helped him get them out faster than he could have alone. An audiobook is coming. Dave briefly considered recording it himself, heard the professionals on ACX, and wisely hired a narrator. Joe recorded the opening and closing of The Transformation Economy himself and let the professionals handle the rest. Aransas, for her part, heavily negotiated to narrate her own book, Courage Capital — forthcoming from Hachette in 2027. Key Quotes "We almost forgot that humans are intelligent too. We're actually the source of all the context that's being fed into the technology." — Dave Norton "AI companies think of context as the model's context. What we need to think about is the customer's context — the individual's context." — Joe Pine "Demographics tell you nothing about an individual person and how you might provide them with value. Prince Charles and Ozzy Osbourne — same day, same town." — Joe Pine "Calling a person a persona is an injustice. We are not personas. We are human beings with agency, and every human being is unique." — Joe Pine "The system has to be redesigned to support your needs and to empower you to do what you care about in the way that fits your life and values." — Aransas Savas "Books that are generated using AI should always have a section on provenance." — Dave Norton "The fact that you came up with these ideas years ago does not take away one iota from how valuable they are today." — Joe Pine Get the Book Human Context: How Intelligent Companies Build Customers by Dave Norton is available now on Amazon (Kindle and print). Early sales and reviews on Amazon make a real difference — if the book is useful to you, take 30 seconds to leave a review. The ten industry workbooks are available alongside the book at www.stonemantel.co Connect with Dave on Substack at theexperiencestrategist.substack.com. The Experience Strategy Podcast is hosted by Dave Norton and Aransas Savas — subscribe, reply to any episode email, and let them know what you're working on.