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For TV broadcasters, social marketing has to do more than just educate or entertain – it has to convince audiences to get *off* their phones and sit down to watch. Sharing the solution to that challenge is Erina Jones, director of social media and social AVOD at UKTV, part of the award-winning BBC Studios. Erina delves into why consolidating UKTV's owned channels made for a stronger brand, the secret to a perfect TV show cutdown for social, and how data helps the team convert passionate communities into loyal brand fans. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
Farmers are gearing up for the harvest, and that means it’s go-time for equipment prep. For some, that includes picking up used machinery at auction. Matt and Jim Gavin of Gavin Bros Auctions in Reedsburg tell Ben Jarboe that demand is strong and prices have held steady. More farmers are focusing less on brand loyalty and more on value. Today's Compeer Financial Ag Weather Update calls for a frost advisory before a warm-up, says Stu Muck. The apple harvest is rolling along at Sunrise Orchards in Gays Mills. Owner Brent Seiser tells Kiley Allan that while frost can be a challenge in both spring and fall, especially for late-harvested apples, this season is shaping up nicely. Have what it takes to be a Master Meat Crafter? Applications are open. Also, UW-River Falls students and staff spent some time in Thailand promoting Wisconsin dairy. You can also be a part of the love for Wisconsin dairy through the Art of Cheese Festival! This features a variety of cheese-themed events, including hands-on workshops, creamery tours, an artisan cheese fair, and cooking demonstrations, alongside culinary excursions and a large-scale cheese ball, Jessica Pralle-Trimner tells Pam Jahnke.See omnystudio.com/listener for privacy information.
When Experience Gets Rebranded Off the Menu What happens when a brand forgets that experience—not logos—creates loyalty? In this episode of A Shark's Perspective, Shark is joined by licensed therapist and social media influencer Trey Tucker to explore Cracker Barrel's controversial rebrand. Together they unpack the psychology of nostalgia, why customers revolt when traditions vanish, and how brands risk everything when they lean away from what makes them unique. Key Takeaways Protect the Experience – Great experiences create differentiation stronger than any logo. Marketing Can't Fix Everything – Operations, culture, and service matter more than cosmetic changes. Invest in What Lasts – $700 million spent on logos won't fix cold biscuits; true growth comes from food, service, and culture. If you want to understand the intersection of branding, psychology, and customer loyalty—this is an episode you don't want to miss.
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this episode of the Investor Fuel Podcast, host Leo Wehdeking speaks with David Cain, founder of Heroes Home Advantage, a program that supports military and community heroes by providing financial benefits when buying or selling real estate. David discusses the challenges of brand loyalty in the real estate market, the importance of educating potential clients about the benefits of his program, and the entrepreneurial journey of growing a business focused on giving back. The conversation emphasizes the significance of relationships and networking in achieving success and scaling the program's impact. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
In this dynamic episode of The Voice of Retail, host Michael LeBlanc welcomes Fawad Baig, Retail Industry Lead, Accenture Canada, to unpack Accenture's latest global consumer report: Me, My Brand, and AI. With insights drawn from over 18,000 respondents worldwide, including Canadians, this research sheds light on how uncertainty and generative AI are reshaping consumer trust, loyalty, and shopping behavior.Fawad explains that more than 57% of Canadian consumers report unusually high levels of uncertainty in their daily lives—double the levels recorded in late 2024. In response, many are turning to generative AI tools not only for shopping recommendations but also for personal advice, creating a powerful new form of trust and reliance. In fact, 46% of Canadians have already made purchases influenced by AI, and 72% would welcome an AI-powered personal shopper.The conversation dives deep into what this means for retailers. While brand loyalty in Canada remains strong, a striking 35% of consumers say they would switch brands based on AI-driven recommendations—a level of volatility that opens both risks and opportunities. For retailers willing to adapt, the shift from personalization to proactive engagement offers a competitive edge.Michael and Fawad also discuss the rise of AI agents, tools that autonomously seek out products on behalf of consumers, potentially bypassing loyalty programs and traditional marketing tactics. Fawad emphasizes that retailers need to prepare for this new reality by rethinking product data, metadata strategies, and how they present contextual value across digital platforms.Beyond consumer-facing strategies, the discussion touches on the vital importance of ethical AI, data governance, and building trust through transparency. Fawad stresses that once trust is lost, it is nearly impossible to regain—a warning for brands rushing headlong into AI adoption without the proper safeguards.The episode closes with actionable advice for retailers:Start investing in AI to deliver curated, personalized, and measurable consumer experiences.Start preparing for the reality of AI agents shaping consumer choice.Stop underestimating the power of existing loyalty programs, which remain a crucial bridge to long-term engagement. Read the reporthttps://www.accenture.com/content/dam/accenture/final/accenture-com/document-3/Accenture-Me-My-Brand-and-AI.pdf#zoom=40 The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
How do you stand out in a crowded market where products all look the same? By building a brand that's authentic, consistent, and audience-first.In episode 95 of Brand Story, we speak with Phyllis Rothschild, CMO of Pete & Gerry's Organics, to explore how she helped turn a commodity into a mission-driven brand that people trust and stay loyal to. From redefining what loyalty really means to balancing creativity with consistency, this conversation highlights the marketing principles that make any brand stronger.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/building-brand-loyaltyContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) From Consulting to CMO(04:42) The Heart of Brand Loyalty(07:23) Mission Meets Marketing(11:44) Packaging & Brand Identity(13:19) Two Brands, One Family(16:26) Consumer Experience & Health Consciousness(18:52) Cutting Through Confusion(21:52) Educating at Shelf(24:25) Opportunities & Threats in Premium Eggs(29:00) Building Loyalty Beyond Discounts(30:34) Navigating Risk & Adventure in Marketing(34:55) Finding Joy in the Journey
Esterholt shopping trip as the gang gears up for mining in the mountains. Potions, gambling, and... tattoos? // FROSTBOURNE CAST: • Jason Massey – Game Master / Narrator • Jamieson Alcorn – “Logrhyn Cragborn” • Susan Spenader – “Nythera Rhyelith” • Jason ‘Jasper' Permenter – “Ruby Pettigrew” • Ian Duncan – “Chimera” // FIND US: • Support the show on Patreon: https://patreon.com/dandr • Explore the world of Theria: https://dandrpodcast.com • Join our Discord community: https://discord.gg/a9MygcE2HR • Grab official D&R merch: https://dandrpodcast.dashery.com // OUR PARTNERS: • Play the Level Up A5E ruleset: https://www.levelup5e.com (use code DANDR for a 5% discount) • Build your own world with GM Assistant: https://gmassistant.app/?via=dandr (Discount Code = DANDR) Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this episode of The Leadership Sandbox, Tammy dives into the recent Cracker Barrel rebranding debacle. This corporate misstep, a $700 million gamble aimed at attracting a younger demographic, led to a 14% stock drop and a massive customer backlash. Tammy dissects the four major lies leaders told themselves that led to this catastrophic failure. You'll discover why a brand's most valuable asset lives in the memory and emotion of its customers—and what happens when you strip that away. This isn't just a story about a failed rebrand; it's a critical leadership lesson on the dangers of ignoring your core identity, failing to connect with your audience, and letting financial recklessness get disguised as innovation. Key Takeaways for Leaders Your Brand is an Emotion: A brand's value is rooted in nostalgia and emotional connection. Without it, your brand becomes soulless. The Cost of Ignoring Your Customer: Chasing a new market while alienating your core customer base is a recipe for disaster. Arrogance vs. Integrity: Long-term strategy without short-term integrity is just arrogance. Ignoring customer feedback to push a "modern" agenda is a critical failure of leadership. Financial Recklessness: Understand the difference between a sound investment in your brand and a financially reckless gamble disguised as modernization. In This Episode, You'll Learn: Why Cracker Barrel's $700 million rebrand led to a massive stock drop and customer backlash. The four communication lies leaders believed that led to this major misstep. How to prioritize brand integrity and emotional connection in your business strategy. Why ignoring customer sentiment is the most dangerous form of leadership. How to avoid being "dead right" by leading with both strategy and humility. Join us in the sandbox to explore the lies leaders tell themselves and how to avoid making a fatal mistake.
In this inspiring episode of High Octane Leadership, Donald Thompson sits down with professional soccer player Brianna Pinto to explore how sports can break down barriers and create lasting social impact. Learn how the Pinto Futball Foundation is dismantling structural and financial obstacles in soccer while creating opportunities for underserved communities. Whether you're an aspiring change-maker or established leader, discover powerful insights about using privilege for purpose, building inclusive spaces, and the intersection of athletic excellence with community leadership. Brianna shares her journey from collegiate athlete to professional player and nonprofit founder, offering practical wisdom on balancing multiple passions while driving meaningful change.What You'll Learn:Leveraging sports to advance education, career opportunities, and personal development.Frameworks for creating accessible, inclusive programs that serve underserved communities and foster representation in leadership.Building sustainable youth programs, third spaces, and family-led initiatives that strengthen long-term community value.Driving systemic change in governance and athlete protection while balancing multiple career pursuits with excellence.About the Guest(s)Brianna Pinto is a professional soccer player with NC Courage and co-founder of the Pinto Futball Foundation, established in 2021. A former UNC-Chapel Hill athlete, she serves as the North Carolina Courage representative for the NWSL Players Association and is a member of the US Soccer Athletes Council. Her leadership extends beyond the field through her work with organizations like the Black Women's Player Collective and her role as the US youth representative for the FIFA United Bid Committee in 2018, where she helped secure hosting rights for the 2026 FIFA World Cup. In this episode, Brianna shares her mission to dismantle structural and financial barriers in soccer, particularly for black and brown youth, while discussing her vision for creating accessible spaces for future generations of athletes. Her combination of professional athleticism, community leadership, and advocacy for equity in sports makes her insights valuable for both aspiring athletes and organizational leaders committed to creating positive social impact.Resources:Brianna Pinto LinkedInPinto Futball Foundation WebsiteNC Courage WebsiteNWSL Players Association WebsiteUS Soccer Athletes Council WebsiteBlack Women's Player Collective WebsiteWalkWest LinkedInWalkWest WebsiteCheck out our three most downloaded episodes:Brand Loyalty and Hustle: Lessons Learned Working in the NBA, NFL, and MLB, with Jarrett NoblesBuild Your Brand Before You Walk in the RoomLeadership Rewired: Bridging the Gap with Gen Z High Octane Leadership is hosted by The Diversity Movement CEO and executive coach Donald Thompson and is a production of Earfluence.Order UNDERESTIMATED: A CEO'S UNLIKELY PATH TO SUCCESS, by Donald Thompson.
Dealers, take note: Brand loyalty is no longer guaranteed. The political landscape is reshaping what customers buy - and WHO they buy from.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations
Ally and I sit down with Ilana Gelfand, Senior Manager, Global Social Strategy at Disney Consumer Products. With 12+ years of experience in marketing and social media, Ilana has led creative content and brand strategy for some of the world's most popular brands, including Disney and Loungefly. We discuss Ilana's illustrious career in selling a lifestyle over a product and how the organic positioning of that lifestyle is the unlock to greater audience connection. We walk through how to drive authenticity within your brand's consumers through nostalgia, self-expression and niche fandoms.Key Takeaways:// To sell a lifestyle instead of a product - identify your target audience, learn how they want to be seen and align your messaging to how they want to be spoken to.// Build nostalgia for your brand by referencing the past and finding fresh ways to incorporate it in the present.// When choosing influencers for a campaign, consider lookalike influencers that may have various crossover interests that align with the campaign look and feel.// Brands are currently underutilizing Pinterest - Gen Z is using Pinterest as a creative outlet and opportunity to build an individual user world.Connect with Ilana: LinkedIn | Instagram____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
Retail is evolving fast, and the brands that win are the ones who know how to adapt. In this episode of Retail Collective, we sit down with Jamie, former Nike executive, CEO of Jaybird, and now founder of SMMT, to unpack what it takes to lead through change. You'll hear: How Nike's rotational culture develops leaders who think across design, product, finance, and marketing What running Manchester United's retail taught Jamie about high-volume consumer experience and operational excellence How to reposition an upstart brand in a crowded category and engineer a turnaround (Jaybird) The new rules of DTC, brand building, and why niche brands with loyal communities often outperform mass-market plays SMMT's approach to innovation—combining thoughtful design, consumer utility, and long-term brand equity This is a conversation about leadership, execution, and vision—practical insights any established brand can use to sharpen its retail strategy.
Kyle M.K. is a best-selling author, executive strategy advisor, and keynote speaker helping organizations become more emotionally intelligent and people-centered. Based in Austin, Texas, Kyle currently serves as Talent Strategy Advisor at Indeed, where he guides employers through the complexities of the future of work.He is the author of The Economics of Emotion: How to Build a Business Everyone Will Love, a book that explores how emotional intelligence can become a core business advantage. His career spans more than a decade of work across startups and enterprises, including Apple and multiple entrepreneurial ventures such as The Heart Company and Human Planet.Kyle's strategic approach focuses on brand loyalty, leadership development, and transforming customer and employee experiences. His work has been recognized by organizations like the Disney Institute, which invited him to speak about customer experience, leadership, and emotional engagement.Known for blending heart and strategy, Kyle empowers leaders to design businesses that thrive by putting people at the centre.Ross and Kyle talk about cult brands, Apple, hiring, showing interest, Indeed, business around human emotion, work wellbeing, performance, advice for employers, prediction to preparation, optimising data, mindset shifts, skills we've always had, helping people, unlocking human potential, adapting and changing jobs. The pair also discuss company growth, identifying change, empowering environments, reutilising talent, loving work, wellbeing, how people feel, business performance, AQ Index, skills first hiring, emotional intelligence, humancentric, matching jobseekers with employers, long term relationships, matching people, mentors, storytelling, enriching lives, being fulfilled, emotional nutrition and embracing negative emotions. Timecodes:00:19 Intro to Kyle01:33 Surprises from Kyles book02:41 Events leading to Kyles success05:34 The role of a Talent Strategy Advisor09:28 Future Kyle's perfect year12:14 Work moving towards humanity17:09 De-humanising, robotics and AI in a humane world21:15 Helping businesses transition26:52 Internal conflict and overcoming barriers with budgets32:43 Advice for scaling up projects, hiring and talent strategy 36:52 Current exciting initiatives42:19 The last time Kyle did something for the first time 46:47 Quantifying feelings Connect with Kyle:LinkedInBookConnect with Ross:WebsiteLinkedInMoonshot Innovation
The Today in Manufacturing Podcast is brought to you by the editors of Manufacturing.net and Industrial Equipment News (IEN).This week's episode is brought to you by Origami Risk. Download "4 Strategic Risk Transformations," an eBook that will give you four transformative strategies to effectively manage risk for your organization.Every week, we cover the five biggest stories in manufacturing, and the implications they have on the industry moving forward. This week:- Trade War Devastates African Clothing Manufacturer- Tesla's Brand Loyalty Has Fallen Dramatically- Glass Plant Closure Impacts 90 Oregon Workers- Without New Customers, Intel 'Likely' to Stop $28B Ohio Project- Hemp Battery Factory Plans Go Up in Smoke in WisconsinIn Case You Missed It- Texas, DARPA to Establish Testbed to Use Autonomy to Fight Wildfires- From Family-Owned to Employee-Owned: A Machinery Manufacturer's 100-Year Journey- FDA Approves Tiny Implant to Treat Rheumatoid ArthritisPlease make sure to like, subscribe and share the podcast. You could also help us out a lot by giving the podcast a positive review. Finally, to email the podcast, you can reach any of us at David, Jeff or Anna [at] ien.com, with “Email the Podcast” in the subject line.
Tesla's brand loyalty has suffered some notable setbacks.According to an exclusive Reutersreport, Tesla did more repeat business with U.S. autobuyers than any other major car brand. But then, CEO Elon Musk backed Donald Trump's reelection efforts and customer loyalty suffered as a result.S&P Global Mobility reports that Tesla customer loyalty reached an all-time high in June 2024, when 73% of households that already owned a Tesla and were in the market for a new car purchased another Tesla.
- Volvo OTA Causes Brake Defect - Tesla Sales Down in China... Again - Tesla Brand Loyalty Below Chevy - Elon Musk Gets $27 Billion Pay Package - BMW iX3 Has Impressive Specs - Foxconn Sells Lordstown Plant - CATL Takes Battery Swaps to Rental Cars - U.S. SAAR Hits 16.9 Million in July - U.S. Gasoline Use Declining - Autoline Poll Results
- Volvo OTA Causes Brake Defect - Tesla Sales Down in China... Again - Tesla Brand Loyalty Below Chevy - Elon Musk Gets $27 Billion Pay Package - BMW iX3 Has Impressive Specs - Foxconn Sells Lordstown Plant - CATL Takes Battery Swaps to Rental Cars - U.S. SAAR Hits 16.9 Million in July - U.S. Gasoline Use Declining - Autoline Poll Results
While most brands are chasing tomorrow's sales, Chris Hoyle, Chief Marketing Officer of Simple Modern, focuses on driving brand connections and loyalty through generosity.If you don't know this brand, you should:>Their purpose in the crowded drink-ware and consumer goods space is clear: “We exist to give generously.” >On their website it even says “generous prices” - meaning affordability>Chris even shares a story about “generous laughter” – LOVE IT, never heard those two words together beforeIn this episode, we cover the difference between growing the brand and growing the business.
Send us a text10 most common – and costly – marketing mistakes companies are still making in 2025. From confusing tactics with strategy, to neglecting customer experience and failing to adapt fast enough, this episode breaks down real-world examples, including brands like Pepsi, Nokia, Blockbuster, and more. Perfect for marketers, founders, or anyone who's ever asked: "Why isn't our marketing working?" أكثر الأخطاء التسويقية شيوعًا والتي لا تزال تُرتكب حتى عام ٢٠٢٥. من الخلط بين التكتيك والاستراتيجية، إلى تجاهل تجربة العميل وعدم مواكبة التغيير، نستعرض أمثلة واقعية من علامات تجارية كبرى مثل Pepsi وNokia وBlockbuster وغيرها. حلقة مخصصة لكل من يعمل في التسويق، أو أسّس مشروعًا، أو سأل نفسه يومًا: "ليش التسويق تبعنا ما عم يشتغل؟ Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly
Leasing isn't just for cars anymore—it's becoming a business model for everything from HVAC systems to washers, dryers, refrigerators, and water heaters. While leasing can ease upfront costs, it often comes with long-term financial drawbacks. We explore when it makes financial sense to lease instead of buy, the impact on your cash flow, and why even 0% financing can be a smart move if managed wisely.Original Air Date: July 19, 2025Read the Article: https://www.henssler.com/why-leasing-might-be-the-right-move-even-if-it-costs-more
When it comes to money decisions, the numbers don't always win. This week, we're diving into how behavioral finance influences the way we approach big purchases—like buying versus leasing a car or choosing a home that stretches the budget. While one option might make the most sense on paper, your lifestyle, habits, and even emotions may lead you in another direction.If you've been with your car insurance company for 25 years, but switching providers offers better coverage, lower deductibles, and hundreds in savings—what do you do? For many, the emotional weight of loyalty outweighs the financial upside of making a change.Leasing isn't just for cars anymore—it's becoming a business model for everything from HVAC systems to washers, dryers, refrigerators, and water heaters. While leasing can ease upfront costs, it often comes with long-term financial drawbacks. We break down the numbers, compare short- vs. long-term costs, and discuss why lifestyle convenience often trumps financial optimization.Is tapping into your home equity ever a smart investment move? If your potential returns exceed your mortgage rate, maybe—but it's not just a math equation. We examine the behavioral and practical factors: cash flow, interest rates, risk tolerance, and the peace of mind that comes from being debt-free. Plus, what if you already have extra cash—should you invest it or knock down the mortgage?Join hosts Nick Antonucci, CVA, CEPA, Director of Research, and Managing Associates K.C. Smith, CFP®, CEPA, and D.J. Barker, CWS®, and Kelly-Lynne Scalice, a seasoned communicator and host, on Henssler Money Talks as they explore key financial strategies to help investors navigate market uncertainty.Henssler Money Talks — July 19, 2025 | Season 39, Episode 29Timestamps and Chapters7:28: Tame Market, Muted Returns14:24: Loyalty vs. Logic: When Staying Costs More 25:14: The New Lease on Spending: Buy vs. Lease in Everyday Life36:18: The Psychology of a Big Purchase49:51: Home Equity: Invest It or Pay Down Debt?Follow Henssler: Facebook: https://www.facebook.com/HensslerFinancial/ YouTube: https://www.youtube.com/c/HensslerFinancial LinkedIn: https://www.linkedin.com/company/henssler-financial/ Instagram: https://www.instagram.com/hensslerfinancial/ TikTok: https://www.tiktok.com/@hensslerfinancial?lang=en X: https://www.x.com/hensslergroup “Henssler Money Talks” is brought to you by Henssler Financial.
We explore different facets of brand loyalty, touching on everyday essentials like electronics, clothing, and even spices.
In today's fast-evolving digital marketplace, attention is scarce, and trust even more so. In an era of remote work, AI-driven marketing, and constant digital noise, storytelling has emerged as one of the most powerful tools to cut through the clutter. In fact, research shows that people who used storytelling techniques to remember information recalled 7 times more than those who used standard study methods—demonstrating how narrative structure significantly boosts retention and impact.So, what makes storytelling such a crucial business strategy now? And how can leaders and organizations harness it not just to sell, but to inspire, differentiate, and build lasting relationships?In this episode of DisruptED, host Ron J. Stefanski welcomes longtime colleague and friend Daniel Sieger, founder of Stories for Good, to explore why storytelling isn't just helpful anymore—it's essential. Together, they discuss how the modern communications landscape has transformed, what makes a story resonate, and how authenticity can be a competitive advantage.Key takeaways from the episode:Storytelling builds trust and breaks through noise. In a world where 56% of salespeople say their biggest challenge is getting a client's attention, a compelling personal narrative can be the difference-maker.Authenticity and passion are key. People instinctively recognize when a story feels fake. Sieger emphasizes that practiced, real storytelling creates human connection, even over Zoom.Leaders must take an “outside-in” approach. Organizations often underestimate their own impact. By listening to customer stories, companies can uncover their real value and build better narratives.Daniel Sieger is a veteran brand strategist and storytelling expert with over 30 years of experience leading communications for top companies including Toyota, McGraw-Hill Education, and Cengage. He specializes in crafting compelling brand narratives that drive engagement, leading successful rebranding efforts and launching high-impact content strategies such as Cengage Unlimited and Today's Learner. As founder of Stories for Good, Sieger now helps mission-driven organizations develop authentic, memorable storytelling across media, marketing, and leadership platforms.
TakeawaysAmazon Prime Day saw a significant increase in consumer spending compared to previous years.Retail media plays a crucial role in helping brands get noticed on Amazon's marketplace.Consumers are increasingly focused on basic needs rather than luxury items during shopping events.Retailers are managing prices strategically to absorb costs and maintain consumer interest.Membership programs like Amazon Prime and Walmart Plus are becoming essential for retailers.Customer service quality is a key differentiator for retailers in a competitive market.The trend of comparison shopping is growing among consumers, especially between Amazon and Walmart.Retailers are leveraging technology and AI to improve efficiency and customer experience.The impact of tariffs on consumer prices is a concern for retailers and consumers alike.The future of retail may see tiered membership programs to cater to different consumer segments. Chapters00:00 The Dynamics of Prime Day Discounts07:27 Retail Media and Brand Visibility09:37 Innovations in Delivery: E-bikes and Instant Needs11:59 Consumer Behavior: Shifts in Purchasing Trends14:35 Retail Strategies: Managing Prices and Inventory17:28 The Competitive Landscape: Walmart vs. Amazon20:05 Customer Service: The Key to Retention23:06 The Future of Grocery and E-commerce25:49 Membership Models: The Next Frontier31:08 Final Thoughts and Predictions
For your communication to be credible, you can't just say it — you have to do it.Want people to believe what you say? According to Richard Edelman, the words you choose only get you halfway there. To build real trust, he says, you have to practice what you preach.“Action builds trust,” says Edelman. “If you don't do something, you can't talk about it.” As the president and CEO of Edelman, a leading global communications marketing firm, Edelman is widely recognized for his thought leadership in marketing and PR, especially on issues related to corporate trust, brand reputation, and social responsibility. His annual Edelman Trust Barometer reveals a sobering reality: "Two-thirds of people believe leaders lie to them now, business leaders, government leaders, even journalists." For people and organizations that want to rebuild trust, whether in a one-on-one relationship or with a customer base of millions, Edelman's advice is simple: "Decide, do, communicate."In this episode of Think Fast, Talk Smart, Edelman and host Matt Abrahams explore strategies for winning trust when traditional authority no longer guarantees it. In an age of skepticism, Edelman's insights show that sustainable trust comes not from perfect messaging, but from consistently aligning your actions with your words.Episode Reference Links:Richard Edelman158. Hope for Cynics: Building Trusting Relationships through Communication Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (03:06) - The Evolution of Trust (04:17) - Rebuilding Trust After a Breach (05:10) - Leaders as Influencers (06:22) - New Media Ecosystems (08:06) - The Role of AI in Communication (09:26) - Key Qualities for Future Leaders (10:26) - The Final Three Questions (17:57) - Conclusion ********This Episode is brought to you by Strawberry.me. Get $50 off coaching today at Strawberry.me/smartBecome a Faster Smarter Supporter by joining TFTS Premium.
Brent Vartan is Managing Partner and Co-Founder at Bullish, a unique hybrid combining a branding agency and a consumer-focused venture fund. With decades of experience in brand strategy, Brent and his team have been early investors and builders behind some of the most iconic DTC and consumer brands of the past decade, including Peloton, Warby Parker, Casper, Harry's, Hu, Bubble, and more.In this episode of DTC Pod, Brent shares his perspective on what it takes to build generational consumer brands from the earliest stages. He discusses Bullish's hands-on investment approach, the importance of brand strategy as a growth mechanism, and what differentiates brands that become household names. Brent also breaks down real playbooks from companies like Sunday Lawn and Nom Nom, providing founders concrete advice on what it takes to build brands worth talking about—and worth buying.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Bullish's hybrid brand agency and VC model2. What it means to invest as “first money” and why it matters3. The difference between building a business and building a brand4. Why customer lifetime value (CLV) trumps CAC and COGS5. Product-market fit: moving from awareness to lifetime value6. How Bullish supports brands like Harry's and Nom Nom in their earliest days7. Tactical advice for founders on capital raising and allocation8. Building brands for acquisition vs. IPO9. The playbook for becoming an acquisition target (what buyers actually want)10. The underrated power of innovation and product launches11. The role of cultural relevance in DTC brand building12. Real-world examples from Sunday Lawn, Peloton, Bubble Beauty, and more13. How great DTC brands focus on AOV, CLV, and brand loyalty14. Pitfalls to avoid around capital structure and loss of momentumTimestamps00:00 Introducing Brent Vartan and Bullish03:49 Bullish's track record and notable investments05:22 What makes Bullish different10:10 Investing as “first money,” how Bullish evaluates concepts13:19 Patterns Bullish looks for in breakout DTC brands16:09 Deep dive: Sunday Lawn's growth and strategy18:36 Positioning Harry's and building a hundred-year business21:04 Timelines, capital, and operational realities for breakout brands23:37 Building for acquisition vs. IPO: how strategies diverge28:57 What buyers are really seeking in DTC acquisitions31:47 Nom Nom's Mars acquisition and the power of niche audiences33:59 The importance of cultural relevance and taking creative “shots”35:32 Bubble Beauty: case study in innovation and customer engagement38:27 Finding the right capital structure and maintaining founder equity41:06 The risks of stalling momentum and overplanning43:33 Where to allocate raised capital: innovation vs. marketing46:20 Where to find Bullish, Brent's socials, and their newsletterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokBrent Vartan - Managing Partner & Co-Founder of BullishBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Send us a textAs brands face mounting pressure to create deeper, more sustainable connections with their customers, the role of loyalty strategy has evolved from transactional tactics to enterprise-wide engagement. For Michelle Sequeira Yee, Vice President of Consulting at Bond, this evolution isn't just necessary, it's urgent. Drawing on her experience leading customer and digital strategy at large national Canadian retailers, and on the agency side at McCann and Havas, Sequeira Yee now helps brands reimagine loyalty as a driver of business growth, using data, technology, and emotional relevance to build meaningful relationships across the customer base.
Robs Man Cave - Brand LoyaltySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Ondar Tarlow is a seasoned marketing executive with 20+ years of experience in brand strategy, digital transformation, and lifestyle marketing. Now a consultant for motorsports, finance, and lifestyle brands, he partners with organizations like Fast Lane Drive to fuse passion and performance. His creative work, including sponsorships with the LA Chargers, Anaheim Ducks, and BeachLife Festival, reflects his talent for building memorable, engaging brand stories—with a dash of humor to make them shine.00:00 - 00:15 "Anyone can have a logo on a screen. Anyone can have a logo that it's up on the board if they can afford it. But the point is, is that's one element that should be in an arsenal of what your plan is to leverage the fan base, right? Cause those fans are very loyal.” — Ondar Tarlow00:16 - 00:34 Welcome to Peppershock Media's Marketing Expedition Podcast00:35 - 01:57 Ondar's Background01:58 - 10:35 Marketing Essentials Moment: Keeping it R.E.A.L.10:36 - 12:15 Welcome to the show, Ondar!12:16 - 16:37 The Evolution of Digital Marketing16:38 - 22:18 Success Story: Real Estate Video Marketing22:19 - 27:21 Generational Influence on Buying Decisions27:22 - 34:27 The Importance of Multi-Channel Engagement34:28 - 35:04 Poderific, baby! Whether you're looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 35:05 - 38:22 Fast Lane Drive38:23 - 41:20 Creating Engaging Content for Car Enthusiasts41:21 - 45:22 Integrating Your Brand45:23 - 49:26 Case Study: Partnership with the Los Angeles Chargers49:27 - 50:31 Importance of Long-Term Sponsorships50:32 - 51:46 Building a Community of Marketers51:47 - 52:20 Reach out to Ondar - https://www.linkedin.com/in/ondar/52:21 – 55:16 Humor in Marketing55:17 - 55:55 Thank you so much, Ondar! Share this podcast, give us a review, and enjoy your marketing journey!55:56 - 56:42 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Branding #BrandLoyalty #GenerationalInfluence #MarketingEssentialsMoment #Authenticity #EngageConsistently #ActwithIntention #LeverageYourNetwork #DigitalMarketing #RealEstateVideos #VideoMarketing #AITools Hosted on Acast. See acast.com/privacy for more information.
Greg talks with listeners about Brand Loyalty. Do things like DEI, and other issues affect your buying decisions. See omnystudio.com/listener for privacy information.
This is about more than Gen Z.It's about the way they've reshaped marketing for everyone.This week, Paul chats with Lara Stallbaum (CEO & Founder @ Twirl) and Rosie Donoghue (Digital Marketing Manager @ Umberto Giannini) LIVE from London's Brand Advocacy Summit to unpack:✨ How to speak Gen Z's language without losing your brand.✨ Why performance marketing isn't enough anymore.✨ The surprising way Gen Z are reshaping product and brand loyalty.And of course, the big one…How to build Advocacy with Gen Z consumers who'll actually stick around.You'll learn:What Umberto Giannini Found – Taking their products straight to students' Freshers roadshows became unexpected research labs & Advocacy engines.Why Raw, Real Content (yes, even with pimple patches) Wins – Because when the vibe is honest, the message lands.Why Your Top Fans Might Already Be Creators – They're on your CRM, they're opening your emails, and they're ready to create. You just haven't activated them yet.When It's Time To Rethink Brand Guidelines – Control doesn't have to mean creative restriction, if you curate and brief smarter.Gen Z don't just want something different. They want something real.This episode's in kind partnership with Twirl; delivering scroll-stopping UGC for ads, sites, and socials, powered by a top-tier network of creators who know how to make brands shine.Learn more about them about: https://www.usetwirl.com/ Download their ‘Gen Z UGC Playbook' here: https://www.usetwirl.com/guides/the-gen-z-ugc-playbook Chapters 00:00 - Why Gen Z Marketing Is Everyone's Marketing Now 04:00 - From Freshers Pop-ups to UGC Conversions 07:20 - Brand Loyalty vs. Product Loyalty 09:00 - How Connection Turns Customers Into Advocates 15:10 - Brand Guidelines vs. Raw Authenticity 20:00 - Building A Full Funnel UGC Strategy 26:30 - Why Your Customers Might Already Be Your Best CreatorsRate & review Building Brand Advocacy:Apple PodcastsSpotifyConnect with Lara & Rosie:On Lara's LinkedInOn Rosie's LinkedIn
Can you still build meaningful relationships with your audience when AI enters the conversation?In this episode, we explore how artificial intelligence is reshaping the way brands design, manage, and sustain their communities. From chatbots to generative content, AI tools are accelerating workflows—but at what cost to trust, connection, and belonging? You'll learn why efficiency isn't the same as engagement, how AI can augment (not replace) community-building, and what it means to design experiences that feel human—even when they're not. Our guest, Jake McKee, is a veteran community strategist and the founder of AIX Sessions. He shares practical insights from decades of helping brands like LEGO and Apple navigate the intersection of technology and human connection.If you're working on customer engagement, product communities, or brand loyalty, this episode will help you ask better questions—and avoid the most common pitfalls of AI integration.Hosted by Ausha. See ausha.co/privacy-policy for more information.
In Episode 82 of the Digital Velocity Podcast, Erik Martinez is joined by consultant and hospitality industry veteran Mark Maynard for a conversation that bridges the gap between high-touch restaurant experiences and high-scale direct-to-consumer businesses. Mark shares hard-won lessons on building brands that customers love and teams that perform. This episode reveals how purpose, culture, and emotional connection can drive performance across industries, from jazz clubs to ecommerce storefronts. Leaders will gain actionable takeaways on: How to define and live a brand purpose that attracts the right customers and employees The hidden cost of misaligned culture in fast-scaling businesses Why customer experience is emotional — and how it can differentiate commoditized products Lessons from hospitality that translate directly to brand loyalty and retention Whether you're leading a lifestyle brand, scaling a DTC startup, or optimizing customer experience in a competitive space, this episode offers cross-industry wisdom on how to build purpose-led companies that grow with heart and impact. Linkedin - Mark Maynard Maynard Consulting
In today's episode, I'm sharing a secret that's been a game-changer in my business—why physical brand touchpoints are the most powerful tool you're probably not using yet. If you're tired of the digital noise and content overload, I'm going to show you how sending something physical—whether it's a simple postcard or a branded journal—can make your brand unforgettable. I'll walk you through why these touchpoints build stronger connections, boost loyalty, and increase customer lifetime value. I promise you don't need a fancy shipping department or a design degree to get started. Tune in to learn how to make your brand stand out in a noisy world! Resources Mentioned: Masterclass Replay & Let's Get Physical Program: amberhousley.com/awesome Instagram: @amberhousley
From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Andy Schreiber is co-founder of Pure Vitamin Club, Pure Coffee Club, and NSNG Foods, along with his business partner Vinnie Tortorich, a multi-time guest on Entrepreneurs On Fire and a Fire Nation fav. Top 3 Value Bombs 1. Build brand loyalty. Do that by offering value above and beyond your products and services. Make sure that people look to you as a resource for information. 2. Build your brand slowly without incurring any unnecessary debt or risk. That's key to the business model. Risk cautiously. 3. Don't always hammer away with pitching. Use social media to establish loyalty by giving out information. Check out Pure Vitamin Club's website - Pure Vitamin Club Sponsor Northwest Registered Agent - Don't wait. Protect your privacy, build your brand and set up your business in just 10 clicks in 10 minutes. Visit NorthwestRegisteredAgent.com/fire and start building something amazing.
In this special edition episode, Michael LeBlanc and Steve Dennis address the unprecedented challenges facing retailers with Steve's "10 Tantalizing Tips for Tumultuous Times." Steve rates current market turbulence at a 9 out of 10, comparing it to COVID-era disruption but noting the added complexity of legal uncertainties around tariff policies.The news segment covers significant retail developments, starting with ongoing tariff turmoil. A U.S. court ruled Trump's tariff policies illegal, creating additional uncertainty for retailers already struggling with implementation. Steve explains how this legal challenge, combined with the administration's failure to secure the promised "90 deals in 90 days," has intensified market turbulence.Earnings season revealed stark contrasts in retail performance. While Abercrombie & Fitch, Costco, and Dick's Sporting Goods posted strong results, Target's struggles were particularly alarming—down nearly 4% compared to Walmart's 4-5% growth, highlighting a major and continuing performance gap between direct competitors. Department stores including Macy's, Dillards, and Kohl's continued their downward trajectory, with most posting negative comps. The episode also covers Hudson's Bay Company's final closure in Canada, with Canadian Tire acquiring the historic brand's IP for $30 million.The second segment focuses on ten essential tactics for survival and growth. The first foundational tips emphasize radical commitment to reality and transparency, urging retailers to honestly assess their situation and act accordingly. Steve advocates for embracing uncertainty and building agility into operations, followed by maintaining innovation through continuous testing despite budget pressures.Customer-focused strategies include choosing your passionate core of fans (inspired by Seth Godin's work), being human-centered while digitally enabled, and prioritizing storytelling over purely functional benefits. Steve emphasizes that people buy a brand's story before they buy the product.Strategic excellence tips include "editing to amplify"—narrowing customer and offering focus to boost signal amid market noise—and conducting comprehensive friction audits of the customer journey. The hosts stress distinguishing between table stakes (necessary but non-differentiating capabilities) and true differentiators that create competitive advantage.The final tip, "cash is king," proves particularly relevant given tariff impacts on cash flow. Throughout the discussion, the hosts acknowledge that guidance must be tailored to individual circumstances—strategies for Walmart differ significantly from those needed by smaller specialty retailers. The episode serves as both a reality check and practical roadmap for retailers navigating what Steve describes as an era of unprecedented uncertainty, volatility, and competitive pressure where strong players are aggressively pursuing market share opportunities. Here is a 10% off code for the CommerceNext Growth Show exclusive to Remarkable Retail listeners: REMARKABLE. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
In this episode of the HVAC Uncensored Podcast, Gil talks about different brands in the industry. So many people are incredibly loyal to a particular brand, but why? Whether it's the Dewalt vs. Milwaukee or Chevy vs. Ford. Is being brand loyal beneficial in the long run, or is it just a marketing scheme? I'm not sure; let's discuss it. Could you come hang out live and share your thoughts on the subject? Hear what the live audience has to say about different brands. We also concluded our discussion on the ongoing R454B refrigerant issue. =====Don't Forget To Follow The Podcast On Social Media To Stay Up To Date======= The easiest way to find all links go to https://www.hvacuncensored.com or https://www.poplme.co/hvacuncensored *****Please Show Some Love To The Amazing Show Sponsors/Partners******* YELLOW JACKET https://www.yellowjacket.com COMPANYCAM https://www.companycam.com/hvacuncensored GET A FREE 14-DAY TRIAL, THEN 50% OFF YOUR FIRST 2 MONTHS HVAC TACTICAL https://www.hvactactical.com USE DISCOUNT CODE (HVACUNCENSORED) & SAVE 20% ON YOUR ORDER HOUSECALL PRO https://www.housecallpro.com/hvac-uncensored/ VETO PRO PAC https://www.vetopropac.com/ HOMEPROS https://www.readhomepros.com CAMEL CITY MILL https://www.camelcitymill.com/UNCENSORED10 USE DISCOUNT CODE (UNCENSORED10) & SAVE 10% ON YOUR ORDER LOKAL https://www.lokalhq.com FIND ALL HVAC UNCENSORED MERCH AT https://www.hvacuncensored.com/
Auto-finance data often highlights trends such as originations and delinquencies. But for the closing presentation of this spring's Auto Intel Summit, TJ Cox of TransUnion and Jill Louden S&P Global Mobility took a different approach about what auto-finance data could show. Now available through this episode of the Auto Remarketing Podcast, hear some of the intriguing findings Cox and Louden discovered when connecting auto-finance data to brand loyalty.
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Likefolio's Landon Swan previews Deckers Outdoor (DECK) earnings and shares his consumer sentiment data. He thinks consumers are moving away from “established brands” like Nike (NKE), and sees significant strength and loyalty in its Hoka and UGG brands. He particularly likes how both brands are expanding into different categories, such as hiking for Hoka. However, his concerns are around competition, especially from On Holdings (ONON).======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about
What do you get when you mix a legendary sandwich shop, a Hollywood icon, and an $8 billion handshake? One hell of a Hospitality Hangout episode. Mike Manzo, COO of Jersey Mike's, joins the show to dish on how the brand became a cult favorite—with over 3,000 locations, a relentless focus on unit-level profitability, and yep, Danny DeVito as their secret weapon. From tamper-proof pickles to military-grade consistency, Mike breaks down what it really takes to scale without selling out. Plus, insider stories about the Blackstone deal, international expansion, and why Mike might owe someone a sandwich (or 5,000). It's meaty, it's motivating, and it's got more than a few laughs. Episode Credits:Produced by: Branded Hospitality MediaHosted by: Michael Schatzberg, JImmy FrischlingProducer: Julie ZuckerCreative Director: Adam LevineShow Runner: Drewe RaimiPost Production: Three Cheers Creativewww.thehospitalityhangout.com
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP15Is the future of Commerce gaming? Netflix started to support short form video on the app to promote content Brand loyalty in an area of fast consumptionwith special guest Nico FaraAbout eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... . https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN#curated #videocommerce news of the week #ecommerce #retail
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1685: Kate Erickson explores the foundational strategies for building lasting brand loyalty by focusing on trust, consistency, and emotional connection. Listeners will discover actionable steps to turn casual customers into devoted advocates through value-driven communication and authenticity. Read along with the original article(s) here: https://www.eofire.com/business-challenge-building-brand-loyalty/ Quotes to ponder: "People buy from those they know, like, and trust." "Brand loyalty is not built overnight; it's built consistently over time through meaningful interactions." "The key is to show up, deliver value, and keep your promises." Episode references: Influence: The Psychology of Persuasion: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X The Slight Edge: https://www.amazon.com/Slight-Edge-Turning-Disciplines-Happiness/dp/1626340463 The Compound Effect: https://www.amazon.com/Compound-Effect-Darren-Hardy/dp/159315724X Learn more about your ad choices. Visit megaphone.fm/adchoices
In this conversation, Jen Brush, VP of Innovation and Product at Guayaki, discusses the origins and benefits of Yerba Mate, the evolution of Guayaki's product offerings, and the brand's commitment to sustainability and community. The conversation explores the challenges of navigating the beverage market, building brand loyalty, and the exciting transition to the new brand name, Yerba Madre, which reflects the company's mission and heritage. We touch on the brand's commitment to shade-grown Yerba Mate, which takes more time and money but yields a better product and is better for the environment than sun-grown Yerba Mate. Jen also shares her personal journey with Lupus and how it influences her perspective on innovation and the food industry. We then wrap up by talking about the growing tea movement and the importance of a people-centric business model in creating a better world. Takeaways:Yerba Mate is a unique, naturally caffeinated leaf with health benefits.Guayaki, now Yerba Madre, prioritizes sustainability and community relationships.The brand aims to make Yerba Mate accessible to all consumers.Product innovation is guided by consumer preferences and market trends.Building brand loyalty is essential for success in a competitive market.The convenience store channel presents new opportunities for growth.Guayaki's, now Yerba Madre's, bright yellow branding helps it stand out on shelves.The company has a strong community of brand ambassadors.The transition to Yerba Madre reflects the brand's evolution and heritage, and aims to enhance brand recognition.Focus on product quality is key to retaining customers.Shade-grown Yerba Mate is better for the environment and flavor.A people-first approach leads to positive business outcomes.The tea industry is experiencing significant growth and innovation.Personal health experiences can shape professional perspectives.Collaboration and partnerships are key to impact initiatives.Continuous improvement is essential in business practices.Community engagement is vital for a better world.Kindness and empathy can create a positive impact. Sound Bites:"Yerba Mate is a naturally caffeinated leaf.""It has both caffeine and theobromine (found in chocolate), and offers a more smooth form of energy with less jitters and less crash. So it's a magical leaf and tree."“My goal is to create products that have a little bit for everyone. If we're going to drive awareness about our brand, our mission – the devotion we have to our people and our Yerba Mate – we want to meet people where they are, right?”“Our Ambassadors are brand loyalties. They'll tell you that Guayaki has changed their life. Not just the products, but the brand and what we've done and where've we've been.”"Yerba Madre means mother herb in Spanish.""The more the merrier in the Yerba Mate category. We want to build a category and we want more people to know about the magic of Yerba Mate.”"She told me to always lead with yes. And she would say, yes is the answer.”"I think a better world really puts people at the center of what you do and how you think. Be kind and empathetic. I think that that trickles down organically.” Links:Jennifer Brush on LinkedIn - https://www.linkedin.com/in/jennifer-brush-05a8444/Guayaki, now Yerba Madre - https://yerbamadre.com/Yerba Madre on Instagram - https://www.instagram.com/yerbamadre/Yerba Madre on TikTok - https://www.tiktok.com/@officialyerbamadreYerba Madre on YouTube - https://www.youtube.com/@drinkyerbamadreYerba Madre on Reddit - https://www.reddit.com/user/OfficialYerbaMadre/Yerba Madre on LinkedIn - https://www.linkedin.com/company/yerba-madre/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters:03:00 - Introduction to Yerba Mate and Guayaki, now Yerba Madre06:05 - The Unique Flavor and Health Benefits of Yerba Mate08:55 - Guayaki's, now Yerba Madre's, Product Evolution and Innovation Strategy12:05 - Navigating the Beverage Market and Retail Challenges15:12 - Building Brand Loyalty and Community Engagement18:02 - The Future of Guayaki: New Branding (Yerba Madre) and Product Launches35:05 - Rebranding and Heritage in Yerba Mate38:31 - Sustainability and Impact Initiatives42:07 - Regenerative Practices and Biodiversity45:09 - People-Centric Business Models52:25 - Personal Insights and Industry Trends60:23 - Advice and Personal Favorites
Lacey Bridges is the founder of Black Flamingo Agency, an experiential marketing firm in Los Angeles. As a visionary leader and innovative creative marketer, Lacey excels at crafting immersive experiences that drive brand success. Her entrepreneurial spirit and passion for the experiential side of marketing solutions have positioned Black Flamingo Agency as one of the fastest-growing trailblazers in the industry. Spearheading groundbreaking campaigns for major brands like Good American, Savage X Fenty, and TopGolf, Lacey has created transformative and unforgettable experiences that solidify her reputation as a leader in experiential marketing.
Kevin Evers is a senior editor at Harvard Business Review and author of the upcoming book There's Nothing Like This: The Strategic Genius of Taylor Swift. In this episode, Kevin and John break down what makes Taylor Swift one of the most brilliant business minds of our time.From reclaiming her masters to building an unbreakable bond with fans, Swift's ability to scale the unscalable, adapt to change, and maintain authenticity offers powerful lessons for sales, leadership, and entrepreneurship. Whether you're a Swiftie or not, this conversation is packed with insights on vision, branding, and long-term success.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Kevin on LinkedIn: https://www.linkedin.com/in/kevin-evers1/ Connect with Kevin on IG: https://www.instagram.com/there_is_nothing_like_this/ Get Kevin's Book: https://www.amazon.com/Theres-Nothing-Like-This-Strategic/dp/B0DD2XL7C5
Pit Viper isn't for everyone. And that might be the secret to its success.It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect.Fast forward a few years, and those surplus shades—once traded for beers and ski lifts—have turned into Pit Viper, a brand worth millions.But here's the question: how do you build a business that doesn't just sell sunglasses, but sells attitude? A brand that's loud, weird, and completely unignorable?Today on the show: Chris Garcin, CEO of Pit Viper, explains how they took what should have been a joke and turned it into a cult phenomenon.Links & Resources
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, to explore the ever-evolving world of marketing and consumer behavior. They dive into the challenges brands face in truly understanding their audiences, the transition from traditional focus groups to cutting-edge research methods, and the delicate balance between performance marketing and brand building. Devora introduces the concept of shopper promiscuity, explains how familiarity drives brand loyalty, and examines the rising influence of podcasts in shaping consumer decisions. This insightful conversation highlights the urgency for brands to adapt to shifting consumer preferences and craft compelling value propositions in a competitive marketplace.TAKEAWAYSUnderstanding the significance of consumer behavior in marketing.The concept of "shopper promiscuity" and its impact on brand loyalty.The transition from traditional focus groups to modern research methods, including virtual formats and mobile ethnographies.The tension between performance marketing and brand building, and the need for long-term consumer relationships.The complexity of modern marketing strategies across various channels.The role of familiarity in fostering brand loyalty among consumers.The challenges of attribution in marketing and the difficulty in determining effective channels.The importance of engaging with real consumers for genuine insights.The potential of podcasts as a growing marketing channel.The necessity for brands to adapt to changing consumer preferences and market dynamics. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
When it comes to building brand loyalty, are you doing enough to turn your brand story into real-life, customer-driven experiences? Today, we're joined by Dawn Fichot, the Head of Marketing for North America at Brompton Bicycle. Brompton is renowned for its iconic folding bikes, but the brand's impact goes far beyond the product. With a focus on building loyal communities, creating meaningful partnerships, and delivering exceptional customer experiences, Brompton has become a global leader in cycling culture. Dawn is here to share how Brompton engages its diverse community, innovates through “storydoing,” and creates immersive brand experiences across its retail and digital channels. Dawn Fichot is the Head of Marketing, NA for Brompton Bicycles. Dawn joined Brompton last spring to rapidly grow awareness of the brand and fulfill Brompton's long-term vision to transform how people live and get around in cities. Before joining Brompton, Dawn was the Founder & CEO of Racked Stretch, NYC's first boutique stretching studio. Prior to that, she was the Global Head of Campaign Management for HSBC out of London and had started her career in the Sports & Sponsorship team at Edelman. RESOURCES Brompton Bicycle: https://us.brompton.com/ Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
My guest is Dr. Michael Platt, Ph.D., a professor of neuroscience and psychology at the University of Pennsylvania. We discuss how factors such as hormonal or social status influence what we value, how we make decisions, and even our perceptions across a range of areas, from who and what we find attractive to our political affiliations. We also discuss how humans evaluate and shift power in relationships and form hierarchies in groups. Dr. Platt also shares new science-based tools for improving focus, creativity, and attention. Read the full show notes for this episode at hubermanlab.com. Sponsors AG1: https://drinkag1.com/huberman Our Place: https://fromourplace.com/huberman Wealthfront**: https://wealthfront.com/huberman BetterHelp: https://betterhelp.com/huberman Function: https://functionhealth.com/huberman **This experience may not be representative of the experience of other clients of Wealthfront, and there is no guarantee that all clients will have similar experiences. Cash Account is offered by Wealthfront Brokerage LLC, Member FINRA/SIPC. The Annual Percentage Yield (“APY”) on cash deposits as of December 27, 2024, is representative, subject to change, and requires no minimum. Funds in the Cash Account are swept to partner banks where they earn the variable APY. Promo terms and FDIC coverage conditions apply. Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer. Timestamps 00:00:00 Dr. Michael Platt 00:02:12 Humans, Old World Primates & Decision-Making; Swiss Army Knife Analogy 00:07:52 Sponsors: Our Place & Wealthfront 00:11:01 Attention Allocation, Resource Foraging 00:16:40 Social Media; Marginal Value Theorem, Distraction 00:22:22 Tool: Remove Phone from Room; Attention & Urgency 00:25:23 Tool: Self Conversation; Visual Input, Attention as a Skill 00:29:29 Warming-Up Focus, Tool: Visual Aperture & Attention 00:38:57 Sponsor: AG1 00:40:13 Control of Attention, Tool: Changing Environment 00:44:07 Attention Continuum, Professions, Measuring Business Skill with Neuroscience 00:53:06 Theory of Mind, Covert Attention, Attentional Spotlights 01:00:05 Primates, Hormone Status, Brain Size, Monogamy 01:09:31 Monkeys, Neuronal Multiplexing & Context; Equitable Relationships 01:20:05 Sponsor: BetterHelp 01:21:11 Relationships, Power Dynamics, Neuroethology 01:29:34 Humans, Females & Hormone Status; Monkeys, Social Images, Hormones 01:38:03 Humans, Attractiveness, Value-Based Decision Making 01:44:32 Altruism, Group Selection & Cooperation, Selflessness 01:49:08 Males, Testosterone, Behavior Changes 01:55:46 Sponsor: Function 01:57:34 Oxytocin, Pro-Social Behaviors, Behavioral Synchrony 02:08:13 MDMA, Oxytocin, Anxiety; Social Touch, Despair & Isolation 02:17:12 Isolation, Social Connections & Strangers, Tool: Deep Conversation Questions 02:21:17 Bridging the Divide, Tribes & Superficial Biases 02:26:58 Testosterone, Risk-Taking Behavior 02:30:52 Decision-Making, Tool: Accurate or Fast? 02:38:31 Decision-Making, Impact of Time & Fatigue 02:45:23 Advertising, Status, Celebrity, Monkeys 02:52:19 Hierarchy; Abundance & Scarcity, Money & Happiness, Loss Aversion 03:02:47 Meme Coins, Celebrity Endorsement, Social Sensitivity 03:12:22 Decisions & Urgency; Bounded & Ecological Rationality 03:18:09 Longevity Movement; Mortality & Motivation 03:24:48 Retirement?, Serial Pursuits & Pivoting 03:30:17 Apple or Samsung?, Brand Loyalty, Empathy 03:38:15 Political Affiliation, Empathy 03:46:22 Zero-Cost Support, YouTube, Spotify & Apple Follow & Reviews, Sponsors, YouTube Feedback, Protocols Book, Social Media, Neural Network Newsletter Disclaimer & Disclosures