Podcasts about Brand loyalty

What do you get when you mix a legendary sandwich shop, a Hollywood icon, and an $8 billion handshake? One hell of a Hospitality Hangout episode. Mike Manzo, COO of Jersey Mike's, joins the show to dish on how the brand became a cult favorite—with over 3,000 locations, a relentless focus on unit-level profitability, and yep, Danny DeVito as their secret weapon. From tamper-proof pickles to military-grade consistency, Mike breaks down what it really takes to scale without selling out. Plus, insider stories about the Blackstone deal, international expansion, and why Mike might owe someone a sandwich (or 5,000). It's meaty, it's motivating, and it's got more than a few laughs. Episode Credits:Produced by: Branded Hospitality MediaHosted by: Michael Schatzberg, JImmy FrischlingProducer: Julie ZuckerCreative Director: Adam LevineShow Runner: Drewe RaimiPost Production: Three Cheers Creativewww.thehospitalityhangout.com

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1685: Kate Erickson explores the foundational strategies for building lasting brand loyalty by focusing on trust, consistency, and emotional connection. Listeners will discover actionable steps to turn casual customers into devoted advocates through value-driven communication and authenticity. Read along with the original article(s) here: https://www.eofire.com/business-challenge-building-brand-loyalty/ Quotes to ponder: "People buy from those they know, like, and trust." "Brand loyalty is not built overnight; it's built consistently over time through meaningful interactions." "The key is to show up, deliver value, and keep your promises." Episode references: Influence: The Psychology of Persuasion: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X The Slight Edge: https://www.amazon.com/Slight-Edge-Turning-Disciplines-Happiness/dp/1626340463 The Compound Effect: https://www.amazon.com/Compound-Effect-Darren-Hardy/dp/159315724X Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1685: Kate Erickson explores the foundational strategies for building lasting brand loyalty by focusing on trust, consistency, and emotional connection. Listeners will discover actionable steps to turn casual customers into devoted advocates through value-driven communication and authenticity. Read along with the original article(s) here: https://www.eofire.com/business-challenge-building-brand-loyalty/ Quotes to ponder: "People buy from those they know, like, and trust." "Brand loyalty is not built overnight; it's built consistently over time through meaningful interactions." "The key is to show up, deliver value, and keep your promises." Episode references: Influence: The Psychology of Persuasion: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X The Slight Edge: https://www.amazon.com/Slight-Edge-Turning-Disciplines-Happiness/dp/1626340463 The Compound Effect: https://www.amazon.com/Compound-Effect-Darren-Hardy/dp/159315724X Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Jen Brush, VP of Innovation and Product at Guayaki, discusses the origins and benefits of Yerba Mate, the evolution of Guayaki's product offerings, and the brand's commitment to sustainability and community. The conversation explores the challenges of navigating the beverage market, building brand loyalty, and the exciting transition to the new brand name, Yerba Madre, which reflects the company's mission and heritage. We touch on the brand's commitment to shade-grown Yerba Mate, which takes more time and money but yields a better product and is better for the environment than sun-grown Yerba Mate. Jen also shares her personal journey with Lupus and how it influences her perspective on innovation and the food industry. We then wrap up by talking about the growing tea movement and the importance of a people-centric business model in creating a better world. Takeaways:Yerba Mate is a unique, naturally caffeinated leaf with health benefits.Guayaki, now Yerba Madre, prioritizes sustainability and community relationships.The brand aims to make Yerba Mate accessible to all consumers.Product innovation is guided by consumer preferences and market trends.Building brand loyalty is essential for success in a competitive market.The convenience store channel presents new opportunities for growth.Guayaki's, now Yerba Madre's, bright yellow branding helps it stand out on shelves.The company has a strong community of brand ambassadors.The transition to Yerba Madre reflects the brand's evolution and heritage, and aims to enhance brand recognition.Focus on product quality is key to retaining customers.Shade-grown Yerba Mate is better for the environment and flavor.A people-first approach leads to positive business outcomes.The tea industry is experiencing significant growth and innovation.Personal health experiences can shape professional perspectives.Collaboration and partnerships are key to impact initiatives.Continuous improvement is essential in business practices.Community engagement is vital for a better world.Kindness and empathy can create a positive impact. Sound Bites:"Yerba Mate is a naturally caffeinated leaf.""It has both caffeine and theobromine (found in chocolate), and offers a more smooth form of energy with less jitters and less crash. So it's a magical leaf and tree."“My goal is to create products that have a little bit for everyone. If we're going to drive awareness about our brand, our mission – the devotion we have to our people and our Yerba Mate – we want to meet people where they are, right?”“Our Ambassadors are brand loyalties. They'll tell you that Guayaki has changed their life. Not just the products, but the brand and what we've done and where've we've been.”"Yerba Madre means mother herb in Spanish.""The more the merrier in the Yerba Mate category. We want to build a category and we want more people to know about the magic of Yerba Mate.”"She told me to always lead with yes. And she would say, yes is the answer.”"I think a better world really puts people at the center of what you do and how you think. Be kind and empathetic. I think that that trickles down organically.” Links:Jennifer Brush on LinkedIn - https://www.linkedin.com/in/jennifer-brush-05a8444/Guayaki, now Yerba Madre - https://yerbamadre.com/Yerba Madre on Instagram - https://www.instagram.com/yerbamadre/Yerba Madre on TikTok - https://www.tiktok.com/@officialyerbamadreYerba Madre on YouTube - https://www.youtube.com/@drinkyerbamadreYerba Madre on Reddit - https://www.reddit.com/user/OfficialYerbaMadre/Yerba Madre on LinkedIn - https://www.linkedin.com/company/yerba-madre/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters:03:00 - Introduction to Yerba Mate and Guayaki, now Yerba Madre06:05 - The Unique Flavor and Health Benefits of Yerba Mate08:55 - Guayaki's, now Yerba Madre's, Product Evolution and Innovation Strategy12:05 - Navigating the Beverage Market and Retail Challenges15:12 - Building Brand Loyalty and Community Engagement18:02 - The Future of Guayaki: New Branding (Yerba Madre) and Product Launches35:05 - Rebranding and Heritage in Yerba Mate38:31 - Sustainability and Impact Initiatives42:07 - Regenerative Practices and Biodiversity45:09 - People-Centric Business Models52:25 - Personal Insights and Industry Trends60:23 - Advice and Personal Favorites

Time now for our daily Tech and Business Report. KCBS Radio news anchor Holly Quan spoke with Bloomberg's Deena Shanker. Some of the biggest grocery products could end up taking a big hit from President Trump's proposed tariffs. That according to a new survey.

We're rethinking loyalty and talking about the deeper connection your guests really want. In this episode, we explore what brand love looks like in a modern casino marketing context, how to build it, and what keeps it alive. Perfect for anyone who wants to move from transactional thinking to long-term brand affection. Download your free tools at https://www.jcarcamoassociates.com/casino-marketing-toolkit-collection/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Lacey Bridges is the founder of Black Flamingo Agency, an experiential marketing firm in Los Angeles. As a visionary leader and innovative creative marketer, Lacey excels at crafting immersive experiences that drive brand success. Her entrepreneurial spirit and passion for the experiential side of marketing solutions have positioned Black Flamingo Agency as one of the fastest-growing trailblazers in the industry. Spearheading groundbreaking campaigns for major brands like Good American, Savage X Fenty, and TopGolf, Lacey has created transformative and unforgettable experiences that solidify her reputation as a leader in experiential marketing.

Kevin Evers is a senior editor at Harvard Business Review and author of the upcoming book There's Nothing Like This: The Strategic Genius of Taylor Swift. In this episode, Kevin and John break down what makes Taylor Swift one of the most brilliant business minds of our time.From reclaiming her masters to building an unbreakable bond with fans, Swift's ability to scale the unscalable, adapt to change, and maintain authenticity offers powerful lessons for sales, leadership, and entrepreneurship. Whether you're a Swiftie or not, this conversation is packed with insights on vision, branding, and long-term success.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Kevin on LinkedIn: https://www.linkedin.com/in/kevin-evers1/ Connect with Kevin on IG: https://www.instagram.com/there_is_nothing_like_this/ Get Kevin's Book: https://www.amazon.com/Theres-Nothing-Like-This-Strategic/dp/B0DD2XL7C5

Send us a textThis episode of the Customer Success Playbook welcomes Cairo Marsh, Founder and Executive Partner of Relative, for a thought-provoking conversation on empathy-led marketing. Cairo shares his top tip for organizations seeking to harness empathy as a competitive advantage: focus on value at every touchpoint. From Patagonia's purpose-driven branding to the basics of transactional incentives, Cairo offers real-world examples of brands that resonate by placing customer needs front and center. It's not just marketing—it's relationship building at scale.Detailed Analysis: In this crisp yet powerful episode, Cairo Marsh challenges traditional marketing mindsets by reframing empathy as a strategic asset rather than a soft skill. He lays out a pragmatic approach to empathetic marketing that begins with a deceptively simple question: "What does your audience need right now?" It's not about gimmicks or grand gestures but about delivering meaningful value at every interaction.Using brands like Patagonia as a compass, Cairo underscores how value can transcend the transactional. Patagonia's commitment to sustainability offers customers purpose beyond product—a model for values-driven engagement that earns loyalty. On the flip side, Cairo doesn't shy away from acknowledging that even simple sweepstakes or incentives can serve as valid forms of value, as long as they're designed with the customer's benefit in mind.The conversation also touches on the psychological shift needed within companies. Empathy isn't a campaign—it's a culture. And it begins with a genuine interest in your customer's world. Cairo likens this to personal relationships, where curiosity and attentiveness build trust. Businesses should behave less like sociopaths (his words, not ours) and more like thoughtful partners.Whether you're building a brand or fine-tuning your customer journey, this episode is a potent reminder: empathy scales. It informs marketing, strengthens loyalty, and enhances every element of the customer success playbook.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookCheck out https://funnelstory.ai/ for more details about Funnelstory. You can also check out our full video review of the product on YouTube at https://youtu.be/4jChYZBVz2Y.Please Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

In this episode, we sit down with Khalid El Khatib, the Chief Marketing Officer of Consumer Reports, one of America's most trusted and oldest consumer advocacy organizations. Khalid unpacks how he's transitioning Conaumer Reports from a “publisher” mindset to a platform strategy that emphasizes product-led growth, user-centric advocacy, and yes, the iconic lab testing (including a cat-hair-laden robotic vacuum test).One of the key takeaways here is how community can be a company's competitive moat, and how bringing in fresh digital tactics doesn't have to mean losing an 88-year legacy of credibility. Another recurring theme is the intergenerational aspect of CR's brand story - how do you engage a loyal but aging membership and a new crop of digitally native consumers at the same time? If you've ever wondered how to future-proof an institution while staying true to its roots, then this conversation is for you!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/K-OrSj6ioiA          

Let's be honest—most businesses are obsessed with chasing new leads. But here's the truth: the real growth? It lives in your existing client base. In today's episode, we're unpacking one of the most overlooked (but ridiculously powerful) strategies for long-term revenue growth: retention and brand loyalty.We're breaking down where most companies go wrong—from inconsistent follow-up to forgetting about emotional connection—and sharing real stories from businesses we've worked with who turned things around. If you're ready to stop the leaky bucket and start building a loyal customer community, this episode is your blueprint.Check out the full blog post: https://elevatedmarketing.solutions/customer-retention-and-brand-loyalty-tactics-for-keeping-the-clients-you-have

Pit Viper isn't for everyone. And that might be the secret to its success.It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect.Fast forward a few years, and those surplus shades—once traded for beers and ski lifts—have turned into Pit Viper, a brand worth millions.But here's the question: how do you build a business that doesn't just sell sunglasses, but sells attitude? A brand that's loud, weird, and completely unignorable?Today on the show: Chris Garcin, CEO of Pit Viper, explains how they took what should have been a joke and turned it into a cult phenomenon.Links & Resources

My guest this week is Christopher Treloar, The Chief Executive Officer and Principal Accounting Officer of PLNTBurger. Chris has spent his career exclusively in restaurant operations. With a strong background in multi-unit operations management, team development, and systems innovation, Chris is a visionary leader who has consistently driven success in the food service industry. His dedication to excellence, data-driven decision-making, and people-focused approach make him a standout CEO in the field. His commitment to developing systems and procedures, combined with his strong analytical skills, has left a lasting impact on the organizations he's been a part of.   Socials and website Linkedin: https://www.linkedin.com/in/christopher-treloar-0baaaa99/ Company LinkedIn: https://www.linkedin.com/company/46679956/admin/dashboard/ Website: https://www.plntburger.com/   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency  Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency

Get job openings + marketing updates direct to your inbox, every Thursday: Join the email listHow do you take a brand from a category extension to a powerhouse of its own? Courtney Weis, Managing Director of Brand Marketing at FP Movement, joins us to break down how the brand evolved from Free People's activewear line into a standalone force with over 50 stores. She shares the key strategies behind building brand momentum, crafting authentic influencer partnerships, and leveraging experiential activations to deepen customer loyalty. Plus, we dive into what it takes to cut through the noise in today's crowded market, test and refine marketing strategies, and turn in-person experiences into measurable brand impact. Key Takeaways:// Scaling with Intention – How FP Movement positioned itself as an independent brand while staying true to Free People's DNA.// Beyond the Feed – FP Movement's approach to influencer marketing that actually drives conversation and ROI.// IRL Impact in a Digital World – Why experiential marketing still matters, how FP Movement measures success, and the role of data in shaping future campaigns.Connect with Courtney: LinkedIn | InstagramLearn more about FP Movement: Website | Events Calendar | Run Day in Your CityThe Corner Nordstrom Pop-Up (through April 27, 2025)FP Movement Studios:AustinChicagoNew York____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

John Terzian is the co-founder of The h.wood Group, one of the most influential hospitality companies in the world, known for creating iconic venues like The Nice Guy, Delilah, Bootsy Bellows, and Shore Bar. But before he built an empire in nightlife and dining, John's path was anything but conventional. From working as a DJ assistant to getting banned from the Queen Mary for throwing an out-of-control college party, John's journey is filled with unforgettable twists, relentless hustle, and big risks. A former USC walk-on quarterback and Pepperdine law school grad who never passed the bar, John chose to follow his passion for creating experiences over traditional career paths. In this episode, he opens up about growing up in L.A., being harassed by corrupt cops, dealing with failure, and how grit, creativity, and real relationships helped him build a global brand from the ground up.Timestamps:00:00 – Wild Nightlife Stories12:00 – Delilah, Club Economics, and Keeping a Venue Cool21:30 – OnlyFans, Gen Z, and the Decline of Club Culture32:15 – The Chicken in the Nightclub and the 1MDB Scandal45:00 – Brand Loyalty, Extreme Preparation, and Running the Long Game56:30 – Media, Magic Johnson, and the Future of H.WoodResources:The h.wood Group WebsiteThe h.wood Group InstagramJohn's InstagramThe h.wood Group Media InstagramWant to Connect? Reach out to us online!Instagram | 1-on-1 Coaching | YouTube | TikTok | LinkedIn

If “Buy now!” makes you cringe…Here's how smart, successful entrepreneurs are ditching the hype and winning with integrity.Let's be honest: most of us didn't start our business to become a full-time marketer or salesperson. We started to help people. To create freedom. To make an impact. And yes, to make money—but in a way that feels aligned. And yet, here we are. Tired of marketing formulas that don't feel like us. Side-eyeing another bro-style launch with countdown timers and FOMO-laced subject lines. Wondering if there's a better way to market. How can we do it both effectively AND with integrity?There is a way. It's called Values-First Marketing. And this episode is your intro to how and why it works (with examples!).[0:25-3:26] What is Values-First Marketing?[3:26-11:27] Why Values First Marketing Works[11:27-20:40] Real-World Brand Examples [20:40-30:01] Patagonia Case Study and Deep Dive[30:01-33:09] 3-Step Process to Grow Your Brand into a Movement that people naturally want to be a part of.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/build-fierce-brand-loyalty-with-values-first-marketingHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Website → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/WORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!Join Copy Critique Club to get more clients from your copy by clicking here!

Welcome to the 77th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Alan Ferrero, Digital Director at Camper, for an in-depth discussion on how the iconic Mediterranean footwear brand is embracing digital transformation while staying true to its craftsmanship roots. Alan shares insights on the evolution of ecommerce, the power of AI, and how Camper is leveraging community-driven engagement through The Walking Society. He also dives into how the brand is optimizing global operations across 40 countries while maintaining its authenticity and values.

Want to boost engagement and build stronger relationships with your audience? It's all in the details! In this episode, we're diving into the power of micro-interactions—those small but mighty moments that make your brand feel more personal, engaging, and unforgettable. Learn how tiny tweaks in your social media, website, email marketing, and customer service can drive real results. Ready to take action? Let's get into it!────────────────── ⬇️ MORE THINGS, CHECK THEM OUT! ⬇️ Have questions or want to connect? Message me on Instagram. And, if you're ready to ditch the overwhelm, streamline your business, and create a brand that deeply resonates with your audience, take the next step and fill out my application form so we can chat! ⟡ My Favorite Platforms: https://www.iden.agency/tools ⟡ Subscribe to my Email List: https://iden.myflodesk.com/subscribe

Did you know that it can cost 5 to 25 times more to gain a new client than retain a current one? That's why it's important to build brand loyalty–to establish repeat clients who will be your biggest superfans. In this episode, we're digging into Mailchimp's Science of Loyalty report and uncovering how customer loyalty is deeply rooted in brain chemistry and emotional connections rather than just rational decisions.​ You might be surprised to learn that, according to Dr. Cyrus McCandless, “Loyalty isn't rational, it's primal.”   We'll discuss: The surprising primal nature of customer loyalty and client retention The four core drivers of loyalty: reward, memory, emotion, and social interaction Practical strategies to foster brand loyalty The right way to give clients a dopamine hit (Hint: it's not social media) The power of social proof for buyer behavior How you can use your email marketing to create emotional connections The importance of fostering community and simple sign up/checkout systems MENTIONED IN THIS EPISODE:

While consumers are driven to go beyond loyalty these days as a result of supply chain issues, inflation, and price sensitivity over the last five years, other reasons for declining loyalty are due in large part to intense competition, as well as increased discounting.

Hello and welcome back to Fashion and Founders the Podcast. My name is Victoria Smith, and this week I'm joined with Estelle, the co-founder of Cake. Estelle went from being an investor at a VC investing in Cake to joining as a co-founder.So not only do we get her perspective as a founder, but also as an investor and specifically her take on fashion tech and the appetite that the industry has to be investing in these companies - and what about Cake made it stand out.Cake is member based shopping that rewards the customers with perks, gifts, events, dinners, and more. For example a female founder panel with a couple Cake brands Like Marina Larroude and Chelsea Parke.So with your membership you get access to cake cards, which are basically gift cards to these brands adding up to thousands of dollars in rewards. Right now it is invite only but I have a special link for podcast listeners. Follow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comVictoria TikTok: @vfsmith11Podcast LinkedIn: Fashion and FoundersPodcast YouTube: Fashion and FoundersVictoria Pickle Closet: @victoriasLocker Links: LockerFollow CAKE:IG: @cake.membersInvite Link! Follow Sunday Attire & Hannah:IG: @shopsundayattireIG: @hannah.detwilerThank you for listening!

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how the Dirichlet model challenges common beliefs about brand loyalty. They reveal why most consumers aren't deeply loyal to specific brands and why reaching new customers matters more than increasing loyalty.Topics covered: [01:00] "The Dirichlet: A Comprehensive Model of Buying Behavior"[02:00] What products do we buy without brand loyalty?[03:45] How brand share predicts buying behavior[04:30] Why acquisition drives loyalty, not vice versa[05:00] Most buyers are light buyers who purchase infrequently[06:00] The shocking truth about Coca-Cola's customer base  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources: Goodhardt, G. J., Ehrenberg, A. S. C., & Chatfield, C. (1984). The Dirichlet: A comprehensive model of buying behaviour.Journal of the Royal Statistical Society: Series A (General), 147(5), 621–655. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Send us a textLauren Halstead, Head of Ecosystem at Mojito and former Business Development leader at Chainlink Labs, shares her passion for transforming traditional Web2 loyalty programs through innovative Web3 solutions.• Traditional brand loyalty programs fail to foster long-term consumer relationships• Web3 gives consumers ownership of their data and creates verifiable credentials of engagement• Dynamic NFTs change based on real-time data, offering interactive experiences beyond static rewards• Example: Airline NFT tickets that automatically update and compensate during delays• Web3 communities enable direct customer feedback and genuine brand advocacy• Mojito provides end-to-end support for brands transitioning to Web3 loyalty solutions• The convergence of AI and Web3 will enable hyper-personalized customer experiences• Web3 technology identifies and rewards true superfans rather than paid influencers• Brands don't need to replace existing loyalty programs – Web3 can enhance current models• Metaverse experiences provide valuable data on consumer behavior applicable to real-world marketingThis episode was recorded through a Descript call on March 6, 2025. Read the blog article and show notes here: https://webdrie.net/ai-web3-creating-personalized-brand-experiences-that-actually-work-with-lauren-halstead/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan's first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, to explore the ever-evolving world of marketing and consumer behavior. They dive into the challenges brands face in truly understanding their audiences, the transition from traditional focus groups to cutting-edge research methods, and the delicate balance between performance marketing and brand building. Devora introduces the concept of shopper promiscuity, explains how familiarity drives brand loyalty, and examines the rising influence of podcasts in shaping consumer decisions. This insightful conversation highlights the urgency for brands to adapt to shifting consumer preferences and craft compelling value propositions in a competitive marketplace.TAKEAWAYSUnderstanding the significance of consumer behavior in marketing.The concept of "shopper promiscuity" and its impact on brand loyalty.The transition from traditional focus groups to modern research methods, including virtual formats and mobile ethnographies.The tension between performance marketing and brand building, and the need for long-term consumer relationships.The complexity of modern marketing strategies across various channels.The role of familiarity in fostering brand loyalty among consumers.The challenges of attribution in marketing and the difficulty in determining effective channels.The importance of engaging with real consumers for genuine insights.The potential of podcasts as a growing marketing channel.The necessity for brands to adapt to changing consumer preferences and market dynamics. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

We all have *those* brands that we will choose over others, or IPs we will consume no matter what. Bryan tasked everyone this week to bring the three top brands that they are loyal to. Are some on the nose? … Continue reading →

What if your brand was rated the worst company in America to work for? That's the challenge Kevin Miller faced when he became CMO of The Fresh Market grocery chain in 2020. In this episode, Kevin reveals the audacious vision and customer-centric strategy he used to transform the distressed brand into a beloved market leader in just two years. Discover how Kevin's team immersed themselves in customer insights, revamped the in-store experience to spark joy and anticipation, and leveraged AI and a new content engine to engage distinct buyer personas across touchpoints. You'll hear the creative ways they measured brand love, empowered employees as brand ambassadors, and achieved record ecommerce growth—ultimately taking the brand from worst to first. Whether you're in B2C or B2B, Kevin's fresh take on building brand love will challenge your assumptions and inspire you to reimagine what's possible when you put the customer at the center of your marketing.

Brand Loyalty Development: 3 Ways Fractional Marketing Drives Client Connections for Service ProvidersIs your professional practice struggling to transform clients from one-time visitors to loyal advocates? In this powerful episode, we explore how fractional marketing departments are helping service providers develop the deep connections that foster lasting loyalty and sustainable growth.Discover how prioritizing authenticity and transparency throughout your marketing creates trust that resonates with sophisticated clients seeking genuine partnerships. Learn how strategic storytelling transforms professional expertise into meaningful connections that clients remember and relate to. Understand how developing authentic messaging frameworks drives both meaningful engagement and confident conversion decisions.This episode reveals why brand loyalty isn't just a nice-to-have for professional services - it's a fundamental business driver that transforms marketing effectiveness. We dive deep into how fractional departments help healthcare providers, legal practices, financial advisors, and consultants build marketing approaches that reflect their true values while driving business results. Perfect for established service providers ready to move beyond transactional relationships to create genuine client advocacy.Walk away understanding how to leverage fractional marketing expertise to create marketing that doesn't just acquire clients but builds a loyal community around your practice.Ready to transform your marketing operations with proven systems and consistent execution? Schedule your Digital Success Session at http://sophiezocalendar.com today.Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com, follow on Facebook, Instagram, Twitter, LinkedIn, and YouTube.Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Allie Thomas & Kara Hiller join me as a couple, very loyal to JCPenney, have an armoir delivered.Check out my other artistic ventures at⁠⁠⁠⁠⁠⁠⁠aaron-zvi-felder.com⁠⁠⁠⁠⁠⁠#improv #comedy #improvcomedy #improvpodcast #comedypodcast #longformimprov #nashvillecomedy #humor

Click here to send Tim & Ade your Mediocre 5 Star Review and get a shoutoutThis week, following their usual catch up nonsense, Tim & Ade talk about brand loyalty. What is the psychology behind why they stay loyal to certain brands. Is it because some brands continue to innovate? Or is it that some brands market their products so well..... Ade does love something shiny and new!! Or is it something else that makes them both return to certain brands time and time again?DISCLAIMER: Casual Camping Podcast accepts no liability and does not officially recommend any products or endorse any techniques discussed in an individual podcast episode or shown on Casual Camping Podcast social media accounts. Individuals should make their own informed decision and risk assessment of any products or advice prior to any purchase or useSupport the showCheck Out Our Etsy Store: Etsy: https://www.etsy.com/uk/shop/CasualCampingPodcast Check Out Our Socials:Facebook: https://www.facebook.com/groups/1333082837320305/?_rdrInstagram: https://www.instagram.com/casualcampingpodcast/YouTube: https://www.youtube.com/playlist?list=PLO9F70wD5P16dbKV20rTtwegIcBDtKY8QThreads: https://www.threads.net/@casualcampingpodcast?invite=0

New data from the S&P Global Mobility Award, shows who's winning at brand loyalty today. General Motors and Tesla at the top, which were recognized as leaders in customer loyalty for 2024. Analysis of over 13.1 million new retail vehicle registrations in the US during the 2024 calendar year highlight the importance of brand loyalty determined when a household that owns a new vehicle returns to the market to acquire another vehicle of the same make model or manufacturer.

This week, I sat down with Caela Castillo, Director of CX at Jaxxon, to talk about what it really takes to build a CX team that customers actually want to engage with.We're chatting all things hiring for personality over process, using AI without making your brand sound like a robot, and why CX should always have a seat at the strategy table. Caela breaks down the strategy behind Jaxxon's CX experience that goes way beyond answering tickets—and why most brands are still getting it wrong.Plus, we swap some truly unhinged CX horror stories (because we've all had those customers), and learn about the key metrics that Jaxxon tracks to keep leadership invested in CX.If you're building a brand, leading a CX team, or just tired of seeing customer experience treated like an afterthought, this episode is packed with insights you can actually use.Listen now for real talk on CX, retention, and why great customer experience is what keeps brands from flopping.---------------------------

Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab. Her latest whitepaper: The Politics of Brand Loyalty unpacks US consumer views on values alignment and how ideological views impact brand decisions.Hosted by Amanda CromhoutShow Notes:1) Yuping Liu-Thompkins2) Old Dominion University3) Loyalty Science Lab.4) The Politics of Brand Loyalty

LISTEN TO THIS EPISODE IF YOU FEEL LIKE ITS BEEN HARDER TO SELL TO PEOPLE RECENTLY THROUGH YOUR ONLINE CHANNELSIf you've noticed a shift in how people are buying online, you're not alone. Consumer behavior has changed dramatically in the past 6-12 months—people are back in offices, routines have shifted, and economic factors are influencing purchasing decisions.But here's the thing: selling isn't impossible—it's just different.The businesses that are thriving right now have one thing in common: COMMUNITY. Relationships > vanity metrics Connection > scarcity selling Storytelling > product pushing Emotions > features & specsPeople can find alternatives to your product anywhere—so why should they choose you? The answer lies in your marketing.In this episode, we're diving into:✅ How to shift from product-focused content to relationship-driven marketing✅ Why a “community-first” approach is the key to long-term success✅ The biggest mistakes brands are making in 2025 & how to avoid them✅ Simple ways to deepen connection & build trust with your audienceIf selling has felt different lately, this episode will help you pivot, adapt, and thrive. Have you noticed this shift too? DM me—I'd love to hear your thoughts!Topics We Discuss: Consumer Behavior, Marketing Trends, Brand Loyalty, Relationship-Driven Selling, Community BuildingJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

In an era where customer expectations are higher than ever, building lasting connections goes beyond just selling a product or service. At the recent IMEX Brand Experience Summit in Las Vegas, InVision CEO Angie Smith sat down with industry leaders Dan Preiss, VP of Experiential Marketing at Dell Technologies, and Lindsay Merkle, VP of Growth Marketing at GoodRx, to explore how brands can deepen relationships with their audiences through meaningful engagement and powerful collaborations.Key takeaways:The evolving definition of brand loyalty and what it takes to win long-term customer trust.Why strategic partnerships are essential for amplifying reach and impact.How hyper-personalization and human-to-human marketing are shaping the future of brand experiences.The power of content atomization—how to extend the life and value of event-driven content.Real-world examples of brands that are leading the way in loyalty and engagement.Whether you're a marketer, brand strategist, or event professional, you won't want to miss this conversation. Tune in now!

When it comes to building brand loyalty, are you doing enough to turn your brand story into real-life, customer-driven experiences? Today, we're joined by Dawn Fichot, the Head of Marketing for North America at Brompton Bicycle. Brompton is renowned for its iconic folding bikes, but the brand's impact goes far beyond the product. With a focus on building loyal communities, creating meaningful partnerships, and delivering exceptional customer experiences, Brompton has become a global leader in cycling culture. Dawn is here to share how Brompton engages its diverse community, innovates through “storydoing,” and creates immersive brand experiences across its retail and digital channels. Dawn Fichot is the Head of Marketing, NA for Brompton Bicycles. Dawn joined Brompton last spring to rapidly grow awareness of the brand and fulfill Brompton's long-term vision to transform how people live and get around in cities. Before joining Brompton, Dawn was the Founder & CEO of Racked Stretch, NYC's first boutique stretching studio. Prior to that, she was the Global Head of Campaign Management for HSBC out of London and had started her career in the Sports & Sponsorship team at Edelman. RESOURCES Brompton Bicycle: https://us.brompton.com/ Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In today's Double Tap, Steven Scott and Shaun Preece are joined by co-host of RNIB Tech Talk on RNIB Connect Radio, Callum Stoneman, to explore the world of Google smart homes and whether Google Assistant is better than Lady A (Amazon Alexa) at smart home tasks. Callum shares his unconventional smart home setup, featuring Google Nest devices without Google speakers, running everything through Sonos instead.We dive into the Nest vs. Ring debate, discussing why more users are moving away from Amazon's Ring ecosystem and into Google's Nest cameras and doorbells. Plus, we explore the Google Home app's accessibility, the challenges of smart home integration, and why Sonos' accessibility debacle left many blind users frustrated.

How do you turn content into a thriving business? And more importantly—how do you do it while keeping your audience engaged, excited, and coming back for more?This week, we're sitting down with Kyle Hagge, Chief of Staff at Morning Brew Inc., to dive deep into content strategy, email marketing, podcasting, and career growth in the media industry. Morning Brew has built a content empire with 15+ brands—so what's their secret? Kyle shares the exact strategies that helped them scale, plus his best career advice for standing out in a fast-moving company.Key Takeaways:// The key to scaling a content-driven brand while maintaining trust// How to write emails people actually want to open//  Why podcasting isn't for every brand—and what to do instead// How to build community through content (plus, the difference between audience and community)// The power of “collecting the dots before connecting the dots” in your career Connect with Kyle: LinkedInLearn more about Morning Brew Inc.: Website____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn:⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today's episode features a truly global loyalty perspective coming from Indonesia, which is in fact the 4th most populous country in the world!Our featured brand is one of the largest retail conglomerates in Indonesia with nearly 200 stores and a market leadership position particularly in the kids and baby segment.Kanmo Group is the official distributor for Indonesia of multiple world class brands and their portfolio includes global icons such as Mothercare, COACH, Adidas, Havaianas, Liverpool Football Club & Nespresso.Our guest is Rajesh Grover, Kanmo's Group Vice President of AI, Digital and Omnichannel, which includes responsibility for the Kanmo Circle loyalty programme.Separately, Rajesh has also recently written and published a book called “Start Unselling Now” which introduces his customer-first approach that prioritizes the buying journey over sales targets.Please enjoy this episode from the Kanmo Group in Indonesia.Show notes:1) Rajesh Grover2) Kanmo Group3) Kanmo Circle4) Start Unselling Now: The Sales Manifesto for Winning Customers (Book)5) One Click: Jeff Bezos and the Rise of Amazon.com (Book)

What if your customer support wasn't just about fixing problems—but actually informed your approach to content strategy?In this episode, Austin geeks out over Baldur's Gate 3 (because what other video game has 7,000 different possible endings?

My guest is Dr. Michael Platt, Ph.D., a professor of neuroscience and psychology at the University of Pennsylvania. We discuss how factors such as hormonal or social status influence what we value, how we make decisions, and even our perceptions across a range of areas, from who and what we find attractive to our political affiliations. We also discuss how humans evaluate and shift power in relationships and form hierarchies in groups. Dr. Platt also shares new science-based tools for improving focus, creativity, and attention. Read the full show notes for this episode at hubermanlab.com. Sponsors AG1: https://drinkag1.com/huberman Our Place: https://fromourplace.com/huberman Wealthfront**: https://wealthfront.com/huberman BetterHelp: https://betterhelp.com/huberman Function: https://functionhealth.com/huberman **This experience may not be representative of the experience of other clients of Wealthfront, and there is no guarantee that all clients will have similar experiences. Cash Account is offered by Wealthfront Brokerage LLC, Member FINRA/SIPC. The Annual Percentage Yield (“APY”) on cash deposits as of December 27,‬ 2024, is representative, subject to change, and requires no minimum. Funds in the Cash Account are swept to partner banks where they earn the variable‭ APY. Promo terms and FDIC coverage conditions apply. Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer. Timestamps 00:00:00 Dr. Michael Platt 00:02:12 Humans, Old World Primates & Decision-Making; Swiss Army Knife Analogy 00:07:52 Sponsors: Our Place & Wealthfront 00:11:01 Attention Allocation, Resource Foraging 00:16:40 Social Media; Marginal Value Theorem, Distraction 00:22:22 Tool: Remove Phone from Room; Attention & Urgency 00:25:23 Tool: Self Conversation; Visual Input, Attention as a Skill 00:29:29 Warming-Up Focus, Tool: Visual Aperture & Attention 00:38:57 Sponsor: AG1 00:40:13 Control of Attention, Tool: Changing Environment 00:44:07 Attention Continuum, Professions, Measuring Business Skill with Neuroscience 00:53:06 Theory of Mind, Covert Attention, Attentional Spotlights 01:00:05 Primates, Hormone Status, Brain Size, Monogamy 01:09:31 Monkeys, Neuronal Multiplexing & Context; Equitable Relationships 01:20:05 Sponsor: BetterHelp 01:21:11 Relationships, Power Dynamics, Neuroethology 01:29:34 Humans, Females & Hormone Status; Monkeys, Social Images, Hormones 01:38:03 Humans, Attractiveness, Value-Based Decision Making 01:44:32 Altruism, Group Selection & Cooperation, Selflessness 01:49:08 Males, Testosterone, Behavior Changes 01:55:46 Sponsor: Function 01:57:34 Oxytocin, Pro-Social Behaviors, Behavioral Synchrony 02:08:13 MDMA, Oxytocin, Anxiety; Social Touch, Despair & Isolation 02:17:12 Isolation, Social Connections & Strangers, Tool: Deep Conversation Questions 02:21:17 Bridging the Divide, Tribes & Superficial Biases 02:26:58 Testosterone, Risk-Taking Behavior 02:30:52 Decision-Making, Tool: Accurate or Fast? 02:38:31 Decision-Making, Impact of Time & Fatigue 02:45:23 Advertising, Status, Celebrity, Monkeys 02:52:19 Hierarchy; Abundance & Scarcity, Money & Happiness, Loss Aversion 03:02:47 Meme Coins, Celebrity Endorsement, Social Sensitivity 03:12:22 Decisions & Urgency; Bounded & Ecological Rationality 03:18:09 Longevity Movement; Mortality & Motivation 03:24:48 Retirement?, Serial Pursuits & Pivoting 03:30:17 Apple or Samsung?, Brand Loyalty, Empathy 03:38:15 Political Affiliation, Empathy 03:46:22 Zero-Cost Support, YouTube, Spotify & Apple Follow & Reviews, Sponsors, YouTube Feedback, Protocols Book, Social Media, Neural Network Newsletter Disclaimer & Disclosures

In this episode of 'Building Great Sales Teams,' the host explores the critical difference between selling multiple products and cross-selling. Drawing from his extensive experience, he emphasizes the importance of specializing in a single product to retain deep product knowledge and brand loyalty. He elaborates on how fluid cross-selling of additional products post the main sale can enhance customer experience and drive sales success. The episode also touches on practical examples like integrating Check Sammy's partner program for roofers and other service providers. Additionally, the host updates listeners on the upcoming launch of 'TXBizDad' podcast and expresses gratitude for the show's strong listener support and positive reviews.Chapters00:00 Introduction and Episode Overview00:40 Consulting Business and Partner Program02:01 History of Selling Multiple Products03:02 Challenges and Strategies in Cross Selling07:43 Effective Cross Selling Techniques10:54 Real-World Examples and Objections14:31 Podcast Updates and Listener Appreciation Thank you for supporting Building Great Sales Teams! If you want to learn more about our host Doug Mitchell or get free BGST resources go to www.salesprogrambuilder.comAnd don't forget to visit us on Apple Podcasts to leave a review and let us know what you think! Your feedback keeps us going. Thanks for helping us spread the word!

In this episode of the AdTechGod Pod, Rob Wilk, Yahoo's Chief Revenue Officer, shares his career journey in advertising, highlighting his experiences at notable companies like Overture and Microsoft. He discusses the cultural shift at Yahoo, the integration of AI in advertising, and the importance of personal connections in the industry. Rob emphasizes the joy of working in advertising and the significance of brand loyalty, particularly towards Yahoo and Microsoft. Takeaways Rob Wilk has a 30-year career in advertising. He was the first salesperson at Rollingstone.com. Yahoo is experiencing a cultural revival with many former employees returning. AI is integrated into all Yahoo products, enhancing advertising outcomes. The advertising industry is fun and attracts passionate people. Rob values personal connections and relationships in his career. Helping others brings Rob personal satisfaction. AI should be seen as a tool to enhance work, not a threat. The culture at Yahoo emphasizes collaboration and positivity. Rob respects the leadership and culture at Microsoft.  Chapters 00:00 Introduction to Rob Wilk and Yahoo's Revival 01:20 Rob Wilk's Career Journey in Advertising 06:12 The Evolution of Digital Advertising and Overture 11:59 Yahoo's Cultural Shift and Team Dynamics 16:23 AI's Impact on Advertising and Sales 22:00 The Joy of the Advertising Industry and Personal Connections 29:39 Brand Loyalty and Reflections on Microsoft Learn more about your ad choices. Visit megaphone.fm/adchoices

David Wachs, founder and CEO of Handwritten, joins the show to discuss how automated handwritten notes can create meaningful customer connections at scale. He and Alex explore the power of personalized outreach, the role of robotics in writing thank-you notes, and how businesses can use this approach to surprise, delight, and build stronger relationships with their customers.Chapters:00:00 - Why handwritten notes still matter  02:22 - Introducing David Wachs of Handwritten  02:36 - How robots write handwritten notes  04:09 - Scaling personalization with automation  05:57 - The power of thank-you notes in business  10:29 - Inside Handwrytten's robot-powered facility  13:41 - Handwritten notes as a CS game-changer  16:04 - Turning complaints into superfans  23:07 - How handwritten notes surprise and delight  25:58 - Common mistakes to avoid with automation  30:16 - The role of data in personalized outreach  Enjoy! I know I sure did…David's LinkedIn: https://www.linkedin.com/in/davidwachs/ Thank you to our sponsor, QueryPal!QueryPal is an incredible platform for support leaders who want to optimize their operations! Support the show+++++++++++++++++Like/Subscribe/Review:If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review. Website:For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee:This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcspThank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, Lucas and David are joined by Frank Scandura, owner of Frank's European Service in Las Vegas and a coach for Transformers Institute. Frank shares his insights on several pressing industry issues, including the challenges posed by increasing costs of business and the strain it puts on shop owners. He emphasizes the importance of maintaining strong ethical standards and focusing on people over profits, arguing that this approach will ultimately lead to success. 00:00 "Frank's Industry Insight"08:14 Evolving Car Industry Loyalty14:51 Impatient Car Owners16:44 The Ruthless Business Shift23:32 Balancing Coach Guidance and Growth30:44 "Planning for Business Ownership"35:38 Business Continuity Planning37:10 Uninsured Flood Devastates Businesses43:25 Is Solo Business Financially Viable?50:44 Premium Service Pitch Lacking Training54:04 Unintended Business Incentive Issues01:01:47 Advisor Troubles Reduce Shop Revenue01:03:24 Businesses Lack Flood Insurance

Are you ready to ditch excuses, take radical responsibility, and rewrite your own success story? Then buckle up!  This episode is packed with game-changing insights from Anthony Mink, co-founder and CEO of Live Bearded, a $50M e-commerce powerhouse. From starting out broke and scared to building a thriving brand rooted in community and brotherhood, Anthony shares the mindset shifts, leadership lessons, and business strategies that helped him level up in every aspect of life.Key Takeaways:Own Your Story – Success starts when you take full responsibility for your life. No excuses.Be Intentional – Treat the year like a book with 365 pages. Who do you want to become?Business is a Conversation – Focus on relationships, community, and shared experiences.Build a Bulletproof Culture – A thriving business is built on trust, loyalty, and generosity.You're Entitled to Nothing – Life owes you nothing—go out and earn it.Hit play and get ready to transform your mindset, your business, and your life!Watch episodes on YouTube and subscribe to our channel!https://www.youtube.com/@letsgowin

This episode features an interview with John O'Melia, Chief Customer Officer at Contentsquare, where his team works to ensure all customers harness the full power of Contentsquare's technology and drive significant business value. Previously, he was the CEO of Seal Software (acquired by Docusign in 2020) and held leadership roles in Customer Success and Sales at Dell EMC.In this episode, Kailey and John discuss the challenges of balancing business decisions with customer-centric values, evolving customer expectations, and the importance of real-time data in enhancing digital customer experiences.-------------------Key Takeaways:By using advanced data capture and analysis tools, businesses can identify and respond to issues promptly, optimizing digital interactions and ensuring customer satisfaction.Businesses need technology guardrails in place to ensure that personalization efforts do not cross into territory that customers might find invasive or uncomfortable.Companies must continuously innovate and refine their digital strategies to meet and exceed customer expectations.-------------------“ If you get enticed to go to an application to go buy this thing and you're going to get a 30% discount code, if that code doesn't work, you're not necessarily going to spend the next five minutes trying to figure out how to make it work. You have a one-shot deal on many of these situations. Your ability to spot that you've got a problem with that code or that checkout page and be able to deal with it is the difference between having a great Black Friday or having a so-so Black Friday.” – John O'Melia-------------------Episode Timestamps:‍*(02:27) - John's career journey*(06:45) - Trends impacting customer experience‍*(12:37) - How Contentsquare is using AI to improve experiences‍*(24:39) - How John defines ‘good data'‍*(27:13) - Real-time monitoring use cases‍*(33:08) - John's recommendations for upleveling digital strategies-------------------Links:Connect with John on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com

Shamin Walsh of BAM Ventures joins Nick to discuss When Product-Market-Fit Isn't Enough: The Hidden Forces Behind Brand Loyalty, Gravity, and Increasing Consumer Spend. In this episode we cover: Investment Metrics and Market Dynamics Consumer Spend Bifurcation and Market Trends Consumer Tech and Signal Identification Thesis-Driven vs. Founder-Driven Investing Brand Market Fit and Loyalty Cross-Cultural Insights and Market Adaptation Making Money in Consumer Investing Founder Traits and Market Conditions Guest Links: Shamin's LinkedIn BAM's LinkedIn BAM's Website The host of The Full Ratchet is Nick Moran of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. Want to keep up to date with The Full Ratchet? Follow us on social. You can learn more about New Stack Ventures by visiting our LinkedIn and Twitter. Are you a founder looking for your next investor? Visit our free tool VC-Rank and we'll send a list of potential investors right to your inbox!

***TIME SENSITIVE***Make sure you jump on the first MUST-ATTEND event of 2025: https://geni.us/Summit2025_____________________________________________________________________________________________________________________________________________Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, Lucas and David are joined by Haresh Gobin, Product Development Manager at LaunchTech USA. Haresh shares his journey of merging his computer science background with his family's auto repair business, eventually leading to significant roles in both Bosch and Snap-On before joining Launch. The conversation moves to the crucial importance of legitimate data acquisition and compliance within the industry, highlighting LaunchTech's commitment to working with the NASDAQ security task force to ensure the responsible use of immobilizer tools.00:00 Advancements in Automotive Diagnostics04:14 Automated Maintenance Insights07:52 Comprehensive Tools for All Users11:44 Thanksgiving Work Dilemma13:22 Market Undercutting Incident19:43 Becoming a Park Service Ranger21:09 Naked Man at Car Fire26:13 Dealerships: A High School Experience27:21 "Securing a Job at Dealership"31:30 Hired by Launch: Five Years34:23 Think Beyond the Box38:50 Industry Unity Revealed at ETI39:47 "Brand Loyalty and Investment"44:57 Industry Support and Solidarity46:59 Trust Issues in Industry Relations49:40 Tool Access and Car Theft Debate52:22 "Nastif Debate: Money or Protection?"55:32 No More Waddling!

Franchising can be a double-edged sword—scaling a brand while maintaining its soul is no easy feat. John Ramsay, a veteran with over 35 years of experience in franchising, who's leading the charge to transform Taco Cabana into a powerhouse of profitability and culture. In today's episode, we dive into John's journey from designing restaurants to developing franchise systems, the strategic pivots that have positioned Taco Cabana for success, and the lessons any restaurateur can apply to their own business. Whether you're an independent operator or considering franchising, this episode is packed with insights you can use. For more information on Taco Cabana and their exciting expansion plans, visit https://www.tacocabana.com.TakeawaysTaco Cabana started as a bar outpost in San Antonio.The brand straddles fast food and full-service dining.Messaging focuses on variety, convenience, and value.Breakfast culture is key to customer engagement.Franchising requires a stable brand and committed leadership.Unit economics are crucial for franchise success.Building a franchise model involves collaboration across departments.Ideal franchisees should have restaurant experience and community ties.Market selection is based on supply chain efficiency and operational support.Catering is essential for revenue and brand building.Chapters00:00 The Origins of Taco Cabana06:08 Breakfast Culture and Customer Engagement11:46 Franchising Strategy and Timing17:55 Building a Franchise Model from Scratch23:47 Market Selection and Growth Strategy29:56 Catering as a Revenue Stream35:59 Maintaining Focus on Awareness____________________________________________________________Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.We have a lot more content coming your way! Be sure to check out our other content:Yelp for Restaurants PodcastsRestaurant expert videos & webinarsCheck out DUER's flagship stores in LA or Denver, or get 20% off your first order by visiting https://shopduer.com/FULLCOMP.

Are you keeping up with the forces redefining loyalty, or are you relying on yesterday's strategies in today's fractured landscape? Today, I'm joined by Ian Baer, Founder of Sooth and a seasoned expert with over 35 years of experience leading some of the world's most prominent advertising organizations, including Publicis, TBWA, and Omnicom's Rapp Collins. Ian brings insights into how generational shifts, social commerce, and fragmented media are reshaping the concept of brand loyalty. He's here to share data-driven strategies and real-world examples that will help brands navigate this new loyalty landscape. RESOURCES Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company