Podcasts about Personalization

Building customer loyalty isn't just a nice-to-have; it's essential for any brand looking to thrive. We dive deep into the heart of loyalty programs in this episode, emphasizing that true engagement stems from a genuine understanding of your customers. Anna Frapwell shares her expertise on how to personalize communications and enhance customer relationships by asking the right questions.Establishing customer loyalty in today's competitive market hinges on one critical aspect: understanding your customers deeply. It's important to engage customers through direct communication and gather insights to inform marketing strategies. Anna highlights that without this foundational understanding, loyalty programs risk becoming superficial and ineffective.We also dive into actionable strategies that brands can implement to foster loyalty. By utilizing tools like Klaviyo, businesses can enhance their understanding of customer preferences through data collection methods such as surveys and interactive quizzes. These tactics not only improve engagement; they also provide vital information that helps personalize marketing efforts. Anna emphasizes that the key to successful loyalty initiatives lies in creating a genuine connection with customers, ensuring they feel valued and understood.As we wrapped up our conversation, it became clear that true customer loyalty is built on trust and engagement rather than discounts or promotions. Brands that prioritize understanding their customers will not only increase retention rates but will also see improvements in overall profitability. The future of marketing is about forging meaningful relationships and creating personalized experiences that resonate with customers. By effectively leveraging insights, brands can position themselves for long-term success in the eCommerce space.Takeaways:Understanding your customer deeply is essential for building authentic loyalty programs that engage effectively. If brands fail to grasp what value means to their customers, loyalty efforts will likely fall flat and lack retention. Engaging with customers through surveys and quizzes can significantly improve loyalty and enhance communication strategies. Utilizing tools like Klaviyo allows brands to gather valuable insights to tailor their marketing efforts and foster loyalty. Personalization in email and SMS marketing is crucial; it turns potential spam into meaningful engagement for customers. A thoughtful approach to customer data collection helps avoid messy databases and ensures targeted marketing efforts. Episode sponsored by Neon Digital Clicks. Get a free audit of your digital marketing at keepscaling.me.Find the notes here: https://keepopt.com/257Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

In this episode of the Millionaire Car Salesman Podcast, LA Williams and Tianna Mick (aka T Got Your Keys) pull back the curtain on some of the most overlooked—and underutilized—strategies that today's top automotive professionals are using to drive real results. "Social media absolutely has to be social. I got some tips that I could give to you if you want me." — LA Williams From communication techniques that reignite cold leads to modern tools that streamline the sales process, this high-energy conversation touches on the evolving toolkit of the 2025 car salesperson. Without giving too much away, let's just say if you've ever underestimated the power of a voicemail or dismissed AI as a “future thing,” this episode is about to change your mind. "AI is to just make workarounds so that way you actually have more time to focus on the things that are going to yield you the biggest result." — Tianna Mick Tianna and LA break down how today's buyers want to be engaged—and more importantly, how you can become the kind of salesperson who shows up where they are, with the right message, at the right time. If you're ready to stop selling like it's 2012 and start connecting like it's 2025, this episode is for you.   Key Takeaways: ✅ Voicemail Strategy: Creating engaging, curiosity-driven voicemails can significantly increase customer callbacks and drive sales success. ✅ AI in Dealerships: AI tools like ChatGPT and Podium enhance customer service by providing quick and relevant responses, ultimately improving lead conversion. ✅ Social Media Engagement: Leveraging platforms like Facebook and Instagram with a mix of personal, professional, and purposeful content helps build a loyal customer base. ✅ Personalization and Authenticity: Personalizing interactions and maintaining authenticity in customer communications is crucial for building trust and driving sales. ✅ AI Training for Sales: Encouraging salespeople to familiarize themselves with AI tools can streamline operations and save time, allowing focus on high-impact activities.   About LA Williams aka The Blind Master LA Williams, also known as the "Blind Phone Master," co-creates the Millionaire Car Salesman Podcast. With extensive experience in automotive sales, LA specializes in effective communication strategies, particularly over the phone. Known for his ability to transform ordinary sales approaches into high-impact experiences, he uses his expertise to teach others how to achieve success in the car sales industry. LA is also recognized for his innovative use of technology, especially AI, to improve sales processes.   About Tianna Mick aka T Got Your Keys Tianna Mick, famously known as "T Got Your Keys," is a prominent figure in the automotive sales space. With a deep-rooted passion for engaging with customers through social media and digital platforms, she leverages cutting-edge tools and strategies to maximize customer engagement. Tianna is an enthusiastic champion of dealership success, providing valuable insights on sales through various media, including the Millionaire Car Salesman Podcast.   Maximize Your Sales: The Art of Voicemails, AI, and Social Media in Car Sales Unlock the hidden potential of your dealership through the strategic use of voicemails, AI, and social media. A transformative approach to customer engagement is vital for boosting your bottom line this year. With effective communication strategies and technology-driven insights, you can revolutionize your dealership's operations and set the stage for unprecedented growth. Key Takeaways Voicemails Are Alive and Thriving: Contrary to popular belief, voicemails are a potent tool for engaging customers, as long as they are used correctly. AI as Your Secret Weapon: Leverage AI in every aspect of your dealership—from managing leads to sending perfect follow-ups. Social Media: Friend or Foe?: Embrace social platforms for what they were meant to be—social and engaging.   Voicemails: Not Just Old School, But Smart Voicemails are far from dead, especially if you know how to use them wisely. The power of a well-crafted voicemail lies in its ability to make the recipient curious enough to give you a callback. As LA Williams emphasizes, "If we could get conversations going…that's half the battle." Voicemail mastery involves not just what you say but how you say it—infusing the message with energy and a tone of trustworthiness while keeping them short and under 30 seconds. Williams further cautions against leaving dead voicemail messages. You know the ones—monotonously reminding prospects of what they already know. Instead, he advises creating valid curiosity using pointed questions. He asserts, "Tell the person that you have some key questions that you need to run by them." This technique effectively pulls the customer in and increases engagement rates. Despite the technological advancements in telecommunications, voicemail continues to be a fundamental tool in the salesperson's toolkit. With phones now transcribing voicemails into text, this feature offers a dual-engagement mode—listening and reading. The versatility of voicemails makes them an asset for reaching today's busy consumers. Harnessing the Power of AI for Lead Conversion Artificial Intelligence is not only the future; it's the present. It is a versatile tool that uniquely complements human efforts by managing leads and prompting timely follow-ups. As LA Williams introduces it, "Podium has Jerry, an AI whiz that sets up test drives, answers questions… and facilitates seamless sales." AI platforms like ChatGPT offer tailored sales messages, be they emails or text messages, carefully crafted to suit the customer's journey. The magic happens when AI is set to act like an intern—making suggestions, learning from each interaction, and evolving based on feedback. Williams shares a vivid story about how an AI app once malfunctioned, showing how deeply sales professionals rely on these tools. AI revolutionizes communication by enhancing the speed with which leads are managed. Instant responses are crucial in keeping customers warm, especially when a human may not be available to answer a call immediately. "Speed to lead is paramount," Williams reminds us, driving home the importance of fast, accurate customer service now achievable through AI integrations. Social Media Engagement: Beyond the Basics Social media isn't just another marketing tool; it's a robust platform for dynamic engagement. By presenting oneself authentically, you transform followers into raving fans. Williams explains, "From posting motivational quotes to sharing personal moments, social media should be an amalgamation of personal and professional." The strength of platforms like Facebook and Instagram lies in their capacity to humanize businesses and salespeople. Incorporating a balanced content strategy—personal, professional, purposeful, and polls—turns casual scrolls into potential sales leads. This dynamic space also represents the perfect proving ground for integrating AI-created messages. Social media's double-edged sword lies in how its ease of access can lead to lost opportunities if you aren't fully leveraging it. For car sales professionals, it serves as an extension of the dealership—bridging the gap between traditional sales techniques and the modern consumer journey. With these insights into voicemails, AI, and social media, the path to improving customer engagement and ultimately boosting sales is a journey revolving around choice and adaptation. Whether it's crafting that perfect voicemail, harnessing AI to nurture leads, or mastering the nuance of social media, each of these elements holds the potential to transform your dealership into a powerhouse. The time to act is now, and the tools you need are right at your fingertips. The future of auto sales won't wait—will you?     Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   ProMax: Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 29,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   ProMax: Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!

What if AI could level the playing field in higher education? This episode of Trending in Education explores that very question with Cecilia Marshall, Chief Advancement Officer at Ed Advancement. Host Mike Palmer and Marshall delve into the complex and compelling potential of AI, focusing on its impact on Historically Black Colleges and Universities (HBCUs) and other institutions serving under-resourced students. Marshall, whose journey winds from corporate advertising to the heart of educational advocacy, shares Ed Advancement's vital work: strengthening mission-driven colleges to fuel social mobility. The conversation moves beyond the hype surrounding AI to address the crucial need for ethical implementation, data sovereignty, and genuine collaboration with students and schools. We discover how AI enablement—building robust data infrastructure—can unlock personalized learning, streamline advising, and ultimately drive student success. Marshall doesn't shy away from the challenges: algorithmic bias, the digital divide, and the ever-present need for AI literacy. This isn't just a discussion about technology; it's a story about equity, access, and the future of learning. Key Takeaways: AI enablement, focusing on data governance, is essential for leveraging AI tools. AI has the potential to create personalized pathways for students, improving advising and career planning. Addressing the ethical implications of AI, including bias, is crucial for equitable implementation. AI can potentially close the divide between well-resourced and under-resourced institutions. Institutions need to prioritize AI literacy and dexterity for both students and staff. Subscribe to Trending in Education wherever you get your podcasts. Join the conversation shaping what's next in education. Timestamps 00:00 Introduction and Guest Welcome 01:03 Cecilia Marshall's Professional Journey 02:51 About Ed Advancement 04:29 AI in Higher Education 07:51 Challenges and Opportunities with AI 09:52 AI Enablement and Data Utilization 12:00 Personalized Pathways and Student Success 16:14 AI Literacy and Ethical Considerations 20:33 Navigating Overwhelming Website Content 21:30 The Importance of Personalization for Students 22:45 Challenges Faced by HBCUs 24:55 Data Governance and Integration 27:26 IT Talent and Resource Allocation 32:11 Future of AI in Education 34:06 Personal Reflections and Career Advice 36:22 Concluding Thoughts and Takeaways

Today, I'm joined by Ulrich Dempfle, the innovative mind behind the CAROL Bike. Ulrich's journey is fascinating—he started as a mechanical engineer in Europe, became a pioneer in hospital AI systems, and is now laser-focused on bringing cutting-edge fitness tech to regular people, like you and me.   What we discuss: Zone 2 training: hype, benefits, and limitations ... 00:08:00 VO2 max: definition and importance for longevity ... 00:10:00 The impracticality and issues with Zone 2 for most people ... 00:15:00 Downsides of long-duration steady-state cardio ... 00:18:00 Why strength and mobility also matter ... 00:17:00 Carol Bike and REHIT: efficient fitness for longevity ... 00:31:00 REHIT's proven VO2 max and metabolic improvements ... 00:36:00 Personalization and ease-of-use with Carol Bike ... 00:49:00 Carol Bike's versatility: multiple workouts and app integrations ... 00:57:00 Who Carol Bike is for and safety notes ... 01:10:00 Carol Bike trial info, research, and closing ... 01:12:00   Our Amazing Sponsors: Troscriptions - Blue Cannatine - think of it as a small but mighty brain boost that melts in your mouth. A precise blend of methylene blue, caffeine, CBD, and microdosed nicotine gives me steady energy, focus, and mental clarity without the usual ups and downs. Try it for yourself at  troscriptions.com and use code NAT10 for 10% off. Get in the zone and stay there. Timeline: Mitopure®️ is a breakthrough supplement that promotes cellular renewal. It contains Urolithin A, which helps your body clear out damaged mitochondria and create new, efficient ones—giving you more sustainable energy. Timeline is offering 10% off your order of Mitopure now. Go to timeline.com/NAT10. Profound Health - Nature's Marvels have been making bioregulators for over a decade, working directly with Prof. Khavinson, the pioneer of Bioregulator science! They're manufactured in the UK. They're GMP and HACCP certified and FDA-compliant. Whatever your health needs, there's a bioregulator for you. Head to profound-health.com and use code NAT15 for 15% off your first order.   Nat's Links: YouTube Channel Join My Membership Community Sign up for My Newsletter  Instagram  Facebook Group

 I sat down with Stu Heinecke, the bestselling author of How to Get a Meeting with Anyone, and we talked all about creative outreach that actually works. Stu shared some insane stories, like how he gets 100% response rates by mailing personalized cartoons, and how someone landed a $2 million Walmart order from a $28 Facebook ad. I shared my own story of turning a $1,500 order and a few cold emails into a multi-million dollar business. We discussed everything from sending swords to CEOs, to using Venmo to get attention, to sponsoring Little League teams as a way to stand out. This episode is full of ideas that could seriously change your life if you actually use them. You can check out Stu's book at stuheinecke.com or connect with him on LinkedIn. Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Creative Outreach Strategies for Business Success03:04 The Power of Personalization in Marketing05:56 Unique Campaigns with High ROI09:13 The Art of Follow-Up in Contact Marketing12:08 Using Humor and Cartoons to Stand Out14:56 The Role of AI in Modern Marketing17:52 Auditioning for Relationships in Business21:13 Innovative Approaches to Getting Meetings24:05 The Importance of Human Connection in Marketing

"Hyper personalization" mungkin terdengar rumit, tapi sebenarnya bisa jadi senjata ampuh buat usaha kecil agar lebih menonjol dan berbeda.Di episode ini, DSW bahas kenapa pelanggan zaman sekarang nggak cuma mau beli, tapi juga ingin merasa dikenal dan dipahami. Inilah cara untuk bangun hubungan yang lebih dalam antara brand dan pelanggan.Jangan lewatkan! Dengerin sekarang dan temukan cara jualan yang lebih humanis dan tepat sasaran!

As social media platforms integrate personalization technology, questions around privacy, transparency, and user choice are becoming increasingly pronounced. What does personalization really mean for users? How do platforms like Facebook and Instagram decide what content or ads you see? And how can companies ensure that personalization enhances user experience without compromising data privacy?In this episode, Shane Tews sits down with Rob Sherman, Vice President and Deputy Chief Privacy Officer for Policy at Meta. They take a look behind the curtain and discuss the mechanics behind personalization on Meta's platforms, as well as how users can benefit from this technology. Rob shares insights from over a decade at Meta, offering a rare behind-the-scenes look at how personalization works and how platforms aim to make it more transparent and responsible.

Jason Kramer founded Cultivize, a CRM consulting firm specializing in lead-nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies, and manufacturers. He launched Cultivize to provide customized CRM solutions, empower businesses to improve productivity, amplify lead conversions, and provide detailed insights on customer journeys from the top of the funnel to the sale. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home and, when it's warm, cruising on the Hudson River.00:00 - 00:18 "So a lot of times companies will buy software for pain points they have today, but they don't think about in the future what those future pain points might be. So then they outgrow that platform sometimes very quickly. And Rhea, you and I both know that moving from one CRM can be a real pain in the butt.” — Jason Kramer00:19 - 00:37 Welcome to Peppershock Media's Marketing Expedition Podcast00:38 - 01:42 Jason's Background01:43 - 17:30 Marketing Essentials Moment: Marketing and Advertising Budget17:30 - 18:07 Welcome to the show, Jason!18:08 - 20:53 Jason's Journey to Cultivize20:54 - 22:09 Case Studies and Client Success22:10 - 23:32 Automating Follow-Up Processes23:33 - 26:43 CRM Fit Assessment26:44 - 29:34 Email Marketing: What Works29:35 - 32:08 Personalization in Email Campaigns32:09 - 33:08 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.33:09 - 35:45 Recommended Tools for Marketing35:46 - 41:15 Freemium vs. Paid CRM Solutions41:16 - 45:18 Advice for Students Entering the Industry45:19 - 49:15 Podcasts as a Learning Resource49:16 - 53:16 Cultivize Walk Through53:17 - 55:23 Reach out to Jason (https://cultivize.com/jason-kramer-podcast-guest-overview/)55:24 - 56:26 Thank you so much, Jason! Share this podcast, give us a review, and enjoy your marketing journey!56:27 - 57:13 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea Allen#CRM #CustomerRelationshipManagement #CaseStudies #MarketingEssentialsMoment #MarketingBudget #AdvertisingBudget #LeadNurturing #EmailMarketing #FreshMarketingStrategy #MarketingTips #AITools #Automation Hosted on Acast. See acast.com/privacy for more information.

Summary In this episode of the Customer Service Revolution podcast, Denise Thompson and John DiJulius discuss the importance of customer experience, particularly in the context of the Customer Experience Executive Academy. They explore how businesses can navigate economic uncertainty by focusing on enhancing customer experiences. John shares insights on the concept of 'Secret Service' in customer service, emphasizing the need for personalized interactions and systems that recognize customer loyalty. The conversation also touches on the role of AI in improving customer service and the importance of creating a memorable experience for every customer. In this conversation, John and Denise explore the importance of building personal connections with clients through effective communication and understanding their goals. They discuss the significance of utilizing CRM systems to track client information and the role of team collaboration in enhancing customer experiences. The discussion also highlights the evolution of the Secret Service concept into a broader Customer Service Revolution, emphasizing the need for businesses to create communities and foster relationships with their clients. Takeaways The Customer Experience Executive Academy fosters a strong community among leaders. Doubling down on customer experience is crucial during economic uncertainty. Secret Service is about making customers feel recognized and valued. Visual triggers can enhance customer recognition in service industries. Personalized service is key to creating unforgettable experiences. AI can assist in providing personalized customer interactions. Understanding customer journeys is essential for effective service delivery. Different industries can adapt Secret Service principles to their context. Customer loyalty can be enhanced through effective database management. Building personal connections enhances client relationships. Utilizing AI can help in remembering client details. Understanding client goals is crucial for personalized service. Data entry in CRM systems is essential for effective communication. Creating a community around clients fosters loyalty. Secret Service techniques can differentiate businesses. Employees benefit from making clients feel valued. Regular updates in CRM systems improve service quality. Team collaboration enhances customer experience. The evolution from Secret Service to Customer Service Revolution reflects changing business needs. Chapters 00:00 Welcome and Introduction to Customer Experience 02:59 The Customer Experience Executive Academy 05:50 Navigating Economic Uncertainty in Customer Experience 08:55 Understanding Secret Service in Customer Experience 11:54 Implementing Secret Service Systems 14:56 Adapting Secret Service Across Industries 18:11 Utilizing Databases for Personalized Service 21:04 The Role of AI in Enhancing Customer Experience 29:16 Building Personal Connections with Clients 35:04 Understanding Client Goals and Interests 40:09 The Importance of Data Entry and CRM Systems 45:31 Creating a Community Through Customer Relationships 54:26 The Evolution of Secret Service to Customer Service Revolution   Links Six Reasons Your CX Plummets When Your Business Skyrockets, and How to Fix It: https://thedijuliusgroup.com/download-reasons-your-customer-experience-plummets/ Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Employee Experience Executive Academy: https://thedijuliusgroup.com/project/exea/ Interview Questions: https://thedijuliusgroup.com/resources/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership:  https://thedijuliusgroup.com/membership/ Schedule a Complimentary Call with one of our advisors:  tdg.click/claudia Secret Service Blog:  https://thedijuliusgroup.com/secret-service-turns-20-and-the-dijulius-group-is-born-with-superior-customer-service-as-the-single-biggest-competitive-advantage/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.

Hematology-oncology physician Yousuf Zafar discusses his article, "The personalization of cancer care in 2025." He traces the evolution of cancer treatment over the past two decades, moving through waves of cytotoxic chemotherapy, biologic therapies, immunotherapies including groundbreaking CAR-T therapy, and now precision oncology, which targets treatments to the specific molecular profile of a patient's cancer. While these advancements have significantly improved survival and quality of life, Yousuf highlights the resulting increase in care complexity and the widening gap in outcomes between specialized centers (where only 20 percent of U.S. patients are treated) and community practices (where 80 percent of care occurs), particularly impacting rural areas where 66 percent of counties lack an oncologist. The conversation explores how digital health solutions, such as remote case reviews connecting community oncologists with subspecialists, can help bridge this divide and improve access. Importantly, Yousuf stresses that personalized care extends beyond treatment to encompass vital patient support for financial burdens, mental well-being, and survivorship. Actionable takeaways emphasize the need for collaboration, resources for community oncologists, investment in digital health tools, and a continued focus on patient-centered support throughout the cancer journey. Our presenting sponsor is Microsoft Dragon Copilot. Microsoft Dragon Copilot, your AI assistant for clinical workflow, is transforming how clinicians work. Now you can streamline and customize documentation, surface information right at the point of care, and automate tasks with just a click. Part of Microsoft Cloud for Healthcare, Dragon Copilot offers an extensible AI workspace and a single, integrated platform to help unlock new levels of efficiency. Plus, it's backed by a proven track record and decades of clinical expertise—and it's built on a foundation of trust. It's time to ease your administrative burdens and stay focused on what matters most with Dragon Copilot, your AI assistant for clinical workflow. VISIT SPONSOR → https://aka.ms/kevinmd SUBSCRIBE TO THE PODCAST → https://www.kevinmd.com/podcast RECOMMENDED BY KEVINMD → https://www.kevinmd.com/recommended

Samantha Burmeister joins us to dive into the world of email welcome campaigns, emphasizing that the key takeaway is to gather valuable data about your audience. Understanding not just who buys, but also who doesn't, allows us to make informed marketing decisions moving forward. Samantha shares insights on how to start these campaigns right, the balance between gaining insights and making sales, and the significance of personalization in today's marketing landscape.The dialogue begins with a crucial insight: the primary aim of a welcome sequence should be to gather data about new subscribers, which can inform future marketing strategies. Samantha emphasizes that understanding why some subscribers choose not to purchase is just as important as knowing who does buy. This data-driven approach enables marketers to fine-tune their strategies, ensuring that they invest in the right channels and messages moving forward.As we explore the structure of an effective welcome campaign, Samantha outlines key components that should be included in the initial emails. She advocates for providing immediate value to subscribers, which encourages prompt engagement. The importance of follow-up emails is also highlighted. By using data from initial interactions, marketers can create segments within their audience, delivering personalized content that speaks directly to each group's needs and preferences.Towards the end of the episode, the conversation shifts to the changing landscape of consumer behavior. Samantha notes that in times of uncertainty, consumers are more cautious with their spending, which necessitates a more personalized and conversational approach in email marketing. By focusing on the emotional transformations that products can provide, rather than just the products themselves, brands can create deeper connections with their audience.This episode provides valuable insights into developing effective email welcome campaigns that not only drive sales but also build lasting customer relationships.Takeaways:A successful welcome email sequence should prioritize understanding customer data over immediate sales.Tracking who buys and who doesn't helps in allocating marketing resources effectively for future campaigns.The sequence begins with the opt-in process, making it essential to craft a compelling opt-in page.Personalization in marketing emails leads to higher conversion rates, especially during uncertain times.Find the notes here: https://keepopt.com/256 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

In this episode, we chat with Luca Stefanutti, the Director of Growth at adidas Running, the fitness app formerly known as Runtastic. They touch on the app's role within the larger brand, key performance metrics, implementing new insights within large teams, and Luca's point of view on some of today's hottest app marketing topics, like AI, creatives, and the relationship between incremental and organic traffic.Questions Luca answered in this episode:What is Runtastic and what is your role there?How has your background informed your role today?What role does adidas Running play in the brand's larger digital ecosystem?What key metrics does your team look at when evaluating performance?Can you tell me about an experiment you ran that had surprising results?How do you put the insights you gain from experiments into action?How are you going about personalization in a cookieless, post-IDFA world?What trends are you watching that you think will shape the future of app marketing?Timestamp:0:47 Intro to adidas Running3:10 Luca's background5:20 The role of adidas Running for the larger brand7:35 Key metrics10:30 Surprising learnings13:00 Implementing new insights into action15:04 Creative strategy for growth & UA17:30 Personalization in a post-IDFA world19:48 Thoughts on current app marketing trends25:58 What to do in Austria for a few days?Quotes:(12:30-12:45) “I think the learning here is that you generally have one core value proposition for your app. Don't forget about it with all the extra features. Just make sure you connect people to the core value.”(13:45-14:02) “In terms of growth, picking one person from relevant teams to form a cross-functional squad will make sure that all your ideas are developed and spread around.” Mentioned in this Episode:Luca Stefanutti's LinkedInadidas Running

Parisa Tabriz is vice president and general manager for Google Chrome, the world's leading browser platform. She leads efforts to make Chrome a secure and essential enterprise workspace, integrating AI and advanced cybersecurity to meet evolving business needs. In this episode, Parisa joins Bob to explore how Chrome is redefining the browser as a productivity and security platform, the role of AI in enterprise protection, and what's next for Chrome's innovations.Chrome at Google Cloud NextThe Big Themes:Chrome's Evolution into a Central Productivity and Security Platform: Over the past 17 years, Chrome has transformed from a simple web browser into a comprehensive platform integral to enterprise productivity and security. Users now spend a significant portion of their workday within Chrome, utilizing it for tasks ranging from document editing to video conferencing. This shift has positioned Chrome as the new endpoint in enterprise environments.Simplifying Enterprise Security with Chrome: Complexity is often the enemy of security. Chrome aims to simplify enterprise security by integrating protective measures directly into the browser, reducing the need for multiple, potentially conflicting security solutions. Features like automatic updates, built-in phishing protection, and centralized policy management allow IT teams to maintain a secure environment with less overheads.Personalization, Governance, and AI Empowerment: Chrome prioritizes features that allow organizations to personalize user experiences while maintaining strict governance over data and AI usage. Tools like data masking, controlled copy-paste functionalities, and the ability to designate approved AI applications help prevent data leaks and ensure compliance with internal policies. By providing these controls, Chrome empowers enterprises to harness the benefits of AI technologies responsibly.The Big Quote: ". . . the browser is the place where you can give people access to the benefits [of AI], but also make sure that you have the controls and governance to turn it off or make sure that your employees aren't copying and pasting data into an unsanctioned AI surface."More from Parisa Tabriz and Google Chrome:Connect with Parisa on LinkedIn or learn more about Google Chrome.

Join Association Chat's KiKi L'Italien for a candid conversation exploring how associations can overcome the current challenges of keeping members engaged in our digital-first world. Mats Persson from Umbraco and Jake Toohey from Adage will discuss practical approaches to personalization that go far beyond the basics. Learn more about Umbraco: https://umbraco.com/ More about Adage: https://adagetech.com/  ❤️ FOLLOW Association Chat! ❤️ Subscribe to our YouTube Channel: https://www.youtube.com/@AssociationChat Visit our Website: https://associationchat.com/ Sign Up for Our Newsletter (SMS Opt-In available): https://mailchi.mp/91755d927784/070x0wvkl2 Follow us on LinkedIn: https://www.linkedin.com/company/associationchat Join our Facebook Group: https://www.facebook.com/groups/associationchat2 Join our Book Club: https://bookclubs.com/join-a-book-club/club/association-chat-book-club Subscribe to Association Chat Magazine: https://bit.ly/assnchatmagsublist Fill out the Sponsorship Interest Form: https://docs.google.com/forms/d/e/1FAIpQLSe49ISnb9WCXDX6ls5FTRri0TseEi91nL8mtwHp4tQjITrUtA/viewform?usp=sf_link Share your insights with Overheard in Associations: https://docs.google.com/forms/d/e/1FAIpQLSecySUh-faxwCEwuNytXpum2xzw3uB7hS32P6pNLuvi_sOKDg/viewform?usp=sf_link 

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast! In this episode, Eric sits down with Tomer Tagrin, Co-Founder and CEO of Yotpo, the leading retention marketing platform for e-commerce brands. Tomer shares the behind-the-scenes story of Yotpo 2.0, a complete transformation across product, pricing, service, and marketing — built to serve the modern DTC ecosystem.Key Insights:How Yotpo rebuilt its product team to innovate faster in reviews, loyalty, and SMSThe real cost and payoff of changing a large SaaS company's cultureWhy AI will erase code as a competitive moat — and what brands should prioritize nowHow Yotpo is preparing brands for a future of one-to-one loyalty marketingThe strategic power of investing in agency partners beyond simple referralsIf you're building a DTC brand, working at an agency, or leading a SaaS platform, this episode is packed with practical lessons on what true business evolution looks like in 2025.Timestamps00:00 – Why Yotpo Had to Reinvent Itself02:15 – Tomer's Health Journey and Personal Transformation04:50 – Rebuilding Yotpo's Culture from the Inside Out08:10 – AI's Role in Yotpo's Product and Marketing Innovation12:30 – Competing with Klaviyo and the Future of ESPs16:00 – The Power of AI-Driven Loyalty and Reviews18:30 – Yotpo's CDP Acquisition and Vision for 1:1 Marketing21:00 – Why Agencies Are Critical to Yotpo's Ecosystem23:20 – The Marshmallow Test and Long-Term Thinking26:45 – Advice for Founders Navigating Economic Uncertainty30:00 – Yotpo's Future Vision and Personal Habits for Peak PerformanceHashtags#DTCpodcast #Yotpo #EcommerceStrategy #TomerTagrin #RetentionMarketing #AIBusinessTools #CustomerExperience #DirectToConsumer #SaaSInnovation #AgencyGrowth #EmailMarketing #SMSMarketing #CustomerLoyalty #FounderMindset #DigitalTransformationSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Welcome to another power-packed episode of the FinTech Hunting Podcast, hosted by Michael Hammond!In this episode, we're joined by Nick Belenky, Managing Director of Solution Sales, and Matt Dowd, VP of Product Management at ICE Mortgage Technology, two of the brightest minds reshaping the mortgage tech space. If you're a lender, LO, or fintech leader navigating today's volatile market—this is the strategic blueprint you've been waiting for.

In this episode of The Speed of Culture, Matt Britton sits down with Rustom Dastoor, EVP of Marketing and Communications for the Americas at Mastercard, to explore how one of the world's most iconic brands keeps evolving—from “Priceless” campaigns to AI-driven personalization and brand storytelling in the age of creators.Follow Suzy on Twitter: @AskSuzyBizFollow Rustom Dastoor on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

#400 What if a simple wedding handkerchief could unlock your path to financial freedom? In this episode hosted by Kirsten Tyrrel, Steve Chou, founder of Bumblebee Linens and MyWifeQuitHerJob.com, shares how he turned a niche e-commerce idea into a thriving seven-figure business — allowing his wife to quit her job and stay home with their kids. Steve walks us through his journey from side hustle to full-time success, the challenges of staying family-focused while scaling, and the pitfalls of chasing growth for growth's sake. We also dive into his strategies for standing out in saturated markets, building a personal brand, navigating shifting ad platforms, and staying ahead of changes like tariffs and AI disruption. Whether you're just starting out or looking to grow an online store sustainably, Steve's no-fluff advice will inspire and ground you! What we discuss with Steve: + Turning handkerchiefs into seven figures + Balancing business growth with family + Lessons from 18 years in e-commerce + Avoiding the “growth for growth's sake” trap + Why dropshipping isn't sustainable + Building resilience against tariffs + Personalization as a competitive edge + The future of SEO and social media + Leveraging influencers and UGC + Staying focused in the AI era Thank you, Steve! Check out MyWifeQuitHerJob at MyWifeQuitHerJob.com. Check out Profitable Online Store at ProfitableOnlineStore.com. Check out Profitable Audience at ProfitableAudience.com. Follow Steve on YouTube. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠. EXCLUSIVE NordVPN Deal ➼ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/millionaire⁠⁠⁠⁠⁠⁠⁠⁠⁠. Try it risk-free now with a 30-day money-back guarantee! Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Remarkable Retail podcast, hosts Michael LeBlanc and Steve Dennis begin by dissecting the week's most important retail news, highlighting the Trump administration's UK trade deal. They discuss the more consequential negotiations with China befor examining how Chinese e-commerce giants Temu and Shein are experiencing sales drops of 17% and 23% respectively after implementing pricing changes.April's surprising 7% jump in US core retail sales indicates consumers are pulling forward purchases ahead of expected tariff impacts. The hosts discusss positive earnings news from Tapestry (Coach's parent company), which increased profit guidance despite economic uncertainty, and Warby Parker, which delivered its first profitable quarter in its history. They conclude the news segment with Skechers' unexpected $9 billion acquisition by private equity firm 3G Capital, noting that the footwear giant operates in 180 countries with 5,300 stores.The interview segment features Josh Friedman, Senior Vice President of Digital and E-commerce at Ulta Beauty. Friedman brings extensive experience from previous roles at Dell, JCPenney, and Neiman Marcus. He discusses Ulta's 35-year journey and upcoming expansion into Mexico and the Middle East, emphasizing their mission to be "all things beauty, all in one place."When asked about Ulta's success factors, Friedman points to three key elements: comprehensive brand assortment, their powerful loyalty program with 44 million members, and Ulta's collaborative company culture. Personalization is a major focus for Ulta, built on their loyalty program foundation. Friedman explains how Ulta leverages search and virtual try-on technology to help deliver relevant customer experiences. Under new CEO Kecia Steelman Ulta is recalibrating its structure and focus. Friedman shares details about their upcoming curated marketplace launch, emphasizing it will be invitation-only and focused on carefully selected beauty and wellness brands that complement their existing offerings. The marketplace will allow Ulta to test new products and extend into additional categories while maintaining quality control.  Here is a 10% off code for the CommerceNext Growth Show exclusive to Remarkable Retail listeners: REMARKABLE. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

On this episode of the Digiday Podcast, co-hosts Kimeko McCoy, senior marketing reporter, and Tim Peterson, executive editor of video and audio, talk about the new SEO playbook in the AI era, why OpenAI is poaching Instacart's CEO; and what Netflix's new home screen means for product recommendations and, ultimately, ad personalization.

What's the secret to turning a robotic script into a powerful tool for meaningful connections?In this episode, we unravel the art of customizing ground marketing scripts, redefining the way these tools should be used! Moving away from impersonal chatter, the focus is on creating genuine human interactions. With scripts designed to sound natural and sincere, we dive into strategies that build instant trust and adaptability, ensuring your outreach isn't just a pitch but a conversation that feels helpful. By highlighting the pillars of effective scripts—Personalization, Empathy, Flexibility, and Reciprocity—this episode provides insights and practical tips to enhance your communication strategy, regardless of the environment, from medical locations to corporate settings.We explore the methodology behind profiling your target, understanding pain points, and tailoring your approach to align with the listener's needs. We'll dive into a step-by-step framework for creating scripts that foster real engagement. With techniques like using "you" language for personal resonance and role-playing to refine delivery, you'll learn how to craft a script skeleton that leaves room for spontaneity, ensuring your messages never sound rehearsed. As you practice and hone these skills, you'll gain the confidence needed to thrive in any interaction!What You'll Learn in This Episode:The fundamentals of customizing ground marketing scripts for authenticity.How to build instant trust with personalized and adaptive communication.Key pillars of script design: Personalization, Empathy, Flexibility, and Reciprocity.Step-by-step framework for crafting natural and impactful scripts.The significance of profiling your audience to tailor your approach.Strategies to use "you" language for more personal conversations.Tips for avoiding a robotic delivery through role-playing techniques.Tune in now to discover how tailored scripts can improve your marketing conversations!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Other highlights include:The case for dynamic segmentation and why it outperforms static lists.How to unify contact data across multiple channels to avoid over-messaging.Creating behavioral triggers that pause or adjust email sequences based on client actions.Personalization tips, like phonetic name spelling, that boost client trust and connection.Why great marketing is ultimately just great business.Tune in for a fun, fast-paced discussion that blends marketing savvy with data-driven insights - proving that when the “marketing geeks” and “data nerds” come together, real magic happens.

Mark and marketing expert Justin Tucker discuss the evolution of personalization in marketing, particularly in the context of AI's role in enhancing productivity and human connection within the real estate industry. They emphasize the importance of using AI to empower employees rather than replace them, and the potential for personal branding to intersect with AI to create meaningful interactions. The discussion also covers various tools that can enhance communication and sales, the necessity of continuous learning in the age of AI, and innovations in consumer collaboration that leverage technology to improve user experience. In this conversation, the speakers explore the importance of continuous learning, taking action, and iterating in the face of challenges, particularly in the context of AI and personal branding. They discuss the significance of authenticity and originality, the necessity of embracing failure, and the value of self-discovery. The conversation also touches on the role of passion projects, like the Pizza Illuminati, in fostering creativity and relevance in a fast-paced world. Finally, they emphasize the importance of consuming knowledge and connecting with others to enhance personal and professional growth. Connect with Justin on Facebook! Takeaways AI is not a replacement for humans but a tool to enhance productivity. The future of marketing lies in personal brands and AI. Automation allows employees to focus on human connections. Curiosity and continuous learning are essential in adapting to AI. Scaling personalization is now possible with AI technology. Companies should empower employees to create memorable experiences. AI can analyze large data sets for actionable insights. Personalization can be achieved at scale through AI. Tools like Crystal Knows and Fathom enhance communication. The intersection of human intelligence and AI is the future of business. The learn-do-iterate model emphasizes the importance of action. Authenticity in creativity is crucial, especially in AI. Iteration is key to overcoming challenges and improving skills. Self-discovery is essential for effective personal branding. Passion projects can enhance creativity and learning. Chapters 00:00 The Evolution of Personalization in Marketing 02:52 AI's Role in Real Estate and Productivity 05:48 Human Connection in an AI-Driven World 08:50 Empowering Employees Through Automation 12:05 The Future of Personal Branding and AI 14:46 Scaling Personalization with AI 17:51 Tools for Enhancing Communication and Sales 20:58 The Importance of Continuous Learning in AI 24:01 Innovations in Consumer Collaboration 27:03 The Intersection of Human and Artificial Intelligence 30:46 The Learn-Do-Iterate Model 32:41 The Authenticity of Originality in AI 33:49 The Importance of Iteration and Taking Action 36:53 Navigating Failure and Embracing Growth 39:24 Self-Discovery and Personal Branding 41:02 Pizza Illuminati: A Passion Project 43:31 Staying Relevant in a Fast-Paced World 44:18 Consumption of Knowledge and Continuous Learning 48:39 The Role of Music in Creativity 51:22 Connecting and Collaborating with Others Affiliate Links: Unleashing the Power of Respect: The I-M Approach by Joseph Shrand, MD This episode is brought to you in part by SecuriTitle, a fractional paralegal service assisting with all things real estate in Massachusetts and New Hampshire. Learn more about how Core7 can generate referrals, add value to your partners, and make a difference in the lives of your clients at mycore7.com

In this episode, I sit down with Michelle Pokrass, who leads post-training at OpenAI and played a key role in the launch of GPT-4.1 and their upcoming RFT offering. We unpack how OpenAI prioritized instruction-following and long context, why evals have a 3-month shelf life, what separates successful AI startups, and how the best teams are fine-tuning to push past the current frontier.If you've ever wondered how OpenAI really decides what to build, and how it affects what you should build, this one's for you. (0:00) Intro(1:03) Deep Dive into GPT-4.1 Development(2:23) User Feedback and Model Evaluation(4:01) Challenges and Improvements in Model Training(5:54) Advancements in AI Coding Capabilities(9:11) Future of AI Models and Fine-Tuning(20:44) Multimodal Capabilities(22:59) Deep Tech Applications and Data Efficiency(24:14) Preference Fine Tuning vs. RFT(26:29) Choosing the Right Model for Your Needs(28:18) Prompting Techniques and Model Improvements(32:10) Future Research and Model Enhancements(39:14) Power Users and Personalization(40:22) Personal Journey and Organizational Growth(43:37) Quickfire With your co-hosts: @jacobeffron - Partner at Redpoint, Former PM Flatiron Health @patrickachase - Partner at Redpoint, Former ML Engineer LinkedIn @ericabrescia - Former COO Github, Founder Bitnami (acq'd by VMWare) @jordan_segall - Partner at Redpoint

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.This episode celebrates Comarch which has become our new title sponsor for Loyalty TV, and we are thrilled to announce this as our biggest partnership so far of 2025.Sponsoring Loyalty TV is how Comarch is showcasing its ambition to be recognised worldwide as the go-to partner for loyalty professionals.In today's episode, Paula Thomas is joined in studio by Marlena Polrola and Joanna Witsch, both based here in Dubai with Comarch's Middle East team.Marlena and Joanna will share why you should be following, learning from and talking to Comarch throughout your loyalty journey, including some real examples of the scale and success of their loyalty projects worldwide over more than 30 years so far.Episode sponsored by Comarch. Show Notes :1) Marlena Polrola2) Joanna Witsch3) Comarch4) The Five Types of Wealth by Sahil Bloom (Book)5) Loyalty Program and the Currency Effect : A Comprehensive Guide to Realizing the Power of Points (Book)

Send us a textIn this thought-provoking episode of the Near Memo podcast, SEO veteran Cindy Krum joins Greg Sterling and Mike Blumenthal to unpack how Google's evolving use of AI, including MUM (Multitask Unified Model), is reshaping the search landscape. Krum explains how Google is moving from keyword- and entity-based indexing to modeling “journeys” that reflect a user's intent — aligning with Google's long-abandoned concept of “micro-moments” like “I want to know,” “I want to go,” “I want to do,” and “I want to buy.” These journeys are increasingly being monetized across different verticals such as YouTube, Merchant Center, and local results, as Google balances expensive AI integration with ad revenue optimization.The trio also explores the convergence of Google Discover, AI Overviews, and personalized browsing experiences — warning that this personalization could result in unprecedented data tracking and loss of consumer privacy. Krum emphasizes that marketers and SEOs must adapt quickly: diversify traffic sources, optimize across social and non-Google platforms, and consider how Google's motivations (data consolidation and monetization) are shaping an experience that prioritizes corporate interests over user needs. The message is clear — traditional SEO tactics won't survive the AI-driven tide unless they evolve dramatically.TakeawaysCindy Krum discusses the MUM model and its impact on SEO.Google's monetization strategies are evolving with AI integration.Personalization in search is becoming increasingly important.Marketers need to optimize for user intent and MUM journeys.Informational queries represent a significant portion of search traffic.Diversifying traffic sources is crucial for digital marketers.Branding and social media presence are essential for visibility.The search landscape is changing rapidly due to AI advancements.Marketers should be proactive in adapting to these changes.Understanding user journeys will be key to future SEO strategies.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Cold to Connected: Making Your Email Marketing MeaningfulB2B Marketing Excellence & AI Podcast with Donna PetersonAre your emails building real relationships—or just filling inboxes?In this episode, I share how to create meaningful connections through email marketing that actually resonate with your audience. I'll walk you through why industry-specific lists from trusted publishers make all the difference, and how segmenting those lists can lead to better engagement.You'll hear how I use AI tools like ChatGPT to craft personalized, value-focused messages that speak directly to the recipient's needs—not just their job titles. Plus, we'll talk about list maintenance, branding consistency, and simple nurturing strategies that build trust and make life easier for your sales team.Whether you're just getting started or looking to refine your current efforts, this episode is full of practical tips to help you create emails people actually want to read.Timestamps:• 00:00 – Welcome: The Real Purpose Behind Your Emails• 00:52 – Why Industry-Specific Lists Matter So Much• 02:45 – Segmenting for Relevance and Respect• 05:04 – How AI Can Help Personalize (Without Sounding Robotic)• 06:47 – Messaging That Builds Trust and Adds Value• 08:26 – Using Industry Knowledge to Cut Through the Noise• 10:43 – Quick Recap: What You Can Start Doing Today• 15:10 – Final Thoughts & A Gentle Challenge

Send us a textIn a highly competitive and commoditized fuel retail landscape, Petro-Canada, a Suncor business, is refining what customer loyalty looks like. Celebrating 50 years of serving Canadians coast to coast, the brand is leveraging deep insights, digital transformation, and purpose-driven partnerships to build emotional loyalty and maintain its relevance in an evolving market. At the heart of this initiative is Amanda Mitchell, Head of Loyalty at Petro-Canada, alongside Monica Stevenson, Strategic Partnerships Manager. With decades of combined experience in loyalty, marketing, and customer engagement, the duo is leading efforts to make Petro-Points, one of Canada's longest-running loyalty programs, more impactful, accessible, and emotionally resonant. Mitchell and Stevenson recently joined Loyalty360's Ethan Perry on the Leaders in Customer Loyalty podcast to discuss how Petro-Canada is innovating in loyalty, managing complexity, and preparing for the next generation of customer expectations. 

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his webinar with Hilary McGuckin and Sarah Harris from Keepme.ai as they explore how the modern fitness sales funnel is evolving—and what that means for fitness operators, marketers, and tech providers alike. In their conversations, they unpack: The biggest challenges fitness businesses face today with consumer acquisition and retention. Surprising insights from Keepme's latest research on changing consumer behaviors. How AI, personalization, and automation can reshape the funnel. Real-world success stories and future-proof strategies you can apply now. Whether you're a gym owner, supplier, or fit tech innovator, this discussion is packed with insights to help you stay ahead in a fast-changing landscape. To view the slideshow, visit: https://www.slideshare.net/slideshow/the-sales-funnel-consumer-behaviors-challenges-opportunities/278835947 One Powerful Quote: 6:56: “Humanize and futurize simultaneously.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:21: Bryan opens the webinar with Hilary and Sarah discussing the landscape.  7:38: Sarah and Hilary discuss the key challenges, opportunities, and pain points a part of the modern sales journey. 11:28: Sarah and Hilary share their findings on changing consumer behaviors. 16:09: Sarah and Hilary speak on the top of the sales funnel as a result of changing consumer behaviors.  19:47: Sarah and Hilary speak on technology and automation for successful future-proof strategy. Bryan gives his feedback. 25:23: Sarah and Hilary talk about real-world success stories. 28:05: Bryan inquires with Sarah and Hilary on the gap in adoption between competitors. 30:39: Bryan asks Sarah and Hilary on their future predictions.  38:01: Sarah and Hilary respond to the key friction point to operations adopting these tools.  40:35: Sarah and Hilary respond to first engagement with a new client.  42:56: The three answer a question on community based and hyper-localized marketing assets for individual locations.  Bullet List of Resources: https://www.keepme.ai/ Guest Contact Information: https://www.linkedin.com/in/hmcguckin/ https://x.com/McguckinHi67189 https://www.linkedin.com/in/sarahharris33/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Apply to work with me: https://www.michaelxcampion.com/Founded in 2015 by Bastien Le Coz and Gabriella Zavatti, Palatino Hospitality is a global leader in luxury hospitality, serving some of the world's finest hotels — from Four Seasons, to One & Only, to Bulgari.But this episode isn't just about building Palatino Hospitality and their recent merger with La Bottega. It's about what happens when your life partner also becomes your co-founder.When every creative idea, late-night pitch deck, and long-haul flight is shared with the same person you're raising a family with.From the outside, Bastien Le Coz and Gabriella Zavatti might look like just another power couple.But once you sit with them — as I did for this episode — you'll hear the story behind the brand.We go deep into:- What it takes to scale without losing your relationship- The secret power of co-preneurship (and where it can break you)- Why creativity is the ultimate business strategy- How to sell without selling — by staying radically authentic- The quiet rituals that build lasting hospitality brandsThis one's for anyone building something — a brand, a business, or a life — and wondering if it's possible to do it all without burning out or selling out.I hope this conversation moves you as much as it moved me.And if it did, leave a comment below and let us know what resonated.Connect with me: https://www.linkedin.com/in/michaelxcampion/Connect with Gabriella on IG: @gabriellazavConnect with Bastien on IG: @BastienlecozFollow Palatino on IG: @palatinohospitalityWebsite: https://www.palatinogroup.com/ Palatino in the news: Merger with La Bottegahttps://www.unstageetapres.fr/(00:00) Preview and Intro(03:20) Blending Family, Work, and Travel  (07:05) The Importance of Presence in Work and Life  (10:02) Helping Clients (and Themselves) Disconnect  (13:08) Complementary Strengths & Co-Leadership  (16:23) Scaling the Business Without Losing the Soul  (22:13) Creativity as a Strategic Advantage  (26:23) Launching Before You're Ready  (30:21) The Sustainability Pivot & Market Timing  (33:49) Turning Clients Into Catalysts for Growth  (36:35) Learning from Failure Without Worshipping It  (39:36) What's Next for Palatino(40:03) Designing Travel for Transformation  (46:00) Storytelling, Rituals, and the Future of Luxury Hospitality  (49:50) Personalization vs. Standardization in Guest Experience  (52:31) Living the Brand: Family, Travel, and Hospitality  (56:31) Leadership Principles: Empathy, Kindness, and Excellence  (01:02:21) Building a Purpose-Driven Business  (01:08:23) Lessons from Family, Mentors, and the Next Generation(01:07:00) The 5:1 Rule: Building a Culture of Positive Feedback  (01:08:23) Top Business Lessons from Experience  (01:10:03) Wisdom from Family: Gratitude and Quiet Strength  (01:13:55) Teaching Courage and Creativity to the Next Generation  (01:17:00) Final Reflections: Empathy, Mentorship & Social Impact

Send us a textFor brands aiming to deepen engagement and create meaningful loyalty experiences, the traditional "earn and burn" model is no longer enough. In today's Industry Voices, Mary Luckey, Reward Strategy Director at Maritz, shares her perspective on how loyalty programs must evolve to remain relevant — and why reward strategy is at the heart of that transformation. With more than two decades at Maritz — and experience across both consumer and B2B loyalty programs — Luckey focuses on what she calls "the really fun part" of loyalty: shaping the rewards members earn. "My role is about working with account teams and clients to ensure they offer the right rewards — whether it's merchandise, gift cards, travel, or experiences — and crafting redemption experiences that truly drive loyalty," she explains. At Maritz, the approach to customer loyalty goes well beyond points and transactions. Luckey describes loyalty as a relationship, not a straight line, emphasizing that customer engagement must be seen as a living journey rather than a single outcome. "Since Maritz has always focused on people and behavior change, we design loyalty journeys that tap into emotions," she says. For example, encouraging members who redeem for a major travel reward to create a photo book afterward helps them savor memories and dream about the next trip — subtly pulling them deeper into the brand experience. 

The CPGGUYS are joined in this episode by Shaan Modi, from New Jersey. Shaan is still in high school but was spotted by us at CAGNY (the annual consumer analysts gathering with senior CPG brand leaders) down in Florida in February. We observed him attend several sessions, and we quite surprised to see someone from Gen Z in this conference. We asked him what he thought, and his answers both intrigued and challenged our own biases of how he saw the notion of a 'brand'. We decided to bring him on the pod, he agreed, here is the episode. Enjoy the listen to what Gen Z thinks of the many brands we have spent decades building.Here's what we asked Shaan : Personal Experience & Perspective : What inspired you, as an 18-year-old, to attend CAGNY 2025, and how did you prepare to get the most out of it? Were there any moments during the conference that shifted your opinion about a brand or product?Health & Wellness Trends :Do you think the current “better-for-you” trends reflect authentic health concerns among Gen Z—or are they still mostly marketing tactics?Marketing Strategy : Which brand do you think best understands Gen Z in terms of digital-first marketing, and what made it stand out? How important is authenticity in influencer marketing to you and your peers? What makes something feel “forced” versus genuine?Innovation & Missed Opportunities : You pointed out how companies missed TikTok trends—why do you think they're slow to adapt, even when the data is right there? Do you think there's a risk in brands trying too hard to be trendy or viral? What's the right balance?If you could advise General Mills on a single product innovation to better appeal to Gen Z, what would it be?Product Development & Personalization : How important is personalization in food products for Gen Z? Would you actually use something like a custom snack box?Cultural & Social Relevance : What's one cultural or social movement you feel CPG brands are completely missing out on when it comes to Gen Z? Which viral food trend do you think has the most untapped brand potential right now?Vision for the Future : If you were to attend CAGNY 2030, what changes or evolutions would you hope to see in how brands engage with your generation?Personal Experience & Perspective? Were there any moments during the conference that shifted your opinion about a brand or product?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/Subscribe to Mass Market Retailers here: https://massmarketretailers.com/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

PR doesn't have to be a black box—or a budget buster. In this episode of Retention Chronicles, Mariah sits down with Gloria Chou, a former diplomat turned PR coach, to unpack how ecommerce brands can land top-tier media coverage without an agency or huge following. Gloria shares her CPR pitch framework that's helped thousands of founders get featured in outlets like BuzzFeed, Oprah's Favorite Things, and Refinery29 using nothing but cold emails.From leveraging seasonal trends to finding the right journalists and tracking results, this conversation is a masterclass in scrappy, strategic PR. If you're a Shopify brand looking to turn press into profit, this one's for you.Episode Timestamps:00:00 – 02:59 → Intro & why post-purchase experience matters03:00 – 05:30 → Gloria's unconventional path to PR & why small brands can win05:30 – 11:40 → The power of PR: SEO, credibility, and the CPR pitch formula11:40 – 16:00 → Personalization, pitching journalists, and building relationships16:00 – 20:00 → Follow-up strategies, seasonal pitching, and time-saving tips20:00 – 23:00 → Maximizing ROI: tracking, repurposing, and compounding value23:00 – 25:30 → How PR builds retention and beats influencer marketing25:30 – 28:30 → Favorite tools: Substack, Source of Sources, and Gloria's free masterclass28:30 – End → Where to find Gloria's resources & final takeawaysResources:Free PR Masterclass

How can schools shift from drowning in data to making decisions that help students thrive? Otus founder and former educator Chris Hull joins Natalie to explain how technology in education isn't just about collecting more data, it's about making it usable. Chris shares how Otis empowers schools to act on assessment results, track student behavior, and support educators with AI-powered insights. He reflects on how the shift from fragmented tools to a centralized profile for every student can transform learning, drive earlier interventions, and tailor education to the individual, all while giving time back to teachers.[00:01 - 04:29] From Classroom Frustration to Founding OtisHow Chris's early tech efforts as a 7th-grade teacher exposed gaps in education systemsWhy more technology led to more chaos, not clarityThe significance of creating a “medical chart” model for students' educational journeys[04:30 - 08:00] Why Schools Struggle with InnovationThe importance of focusing on actual learning outcomes amid competing demandsHow outdated methods of measuring learning obscure student needsWhat resumes can teach us about improving student progress tracking[08:01 - 13:46] Building a Full Picture of Each StudentWhy schools need data beyond grades: behavior, attendance, third-party scoresHow Otis simplifies tracking and reporting for overburdened educatorsThe need for personalized plans that scale across the student body[13:47 - 18:37] Real Insights and Impact from Otis UsersHow earlier identification helped one Florida district reduce absenteeismThe importance of comparing teaching strategies and programs using real-time dataWhat schools are discovering by layering AI into trend analysis[18:38 - 23:54] Personalization and the Future of Education TechWhy AI acts as a bridge, not a replacement, for educator decision-makingThe role of Otis as a curriculum assistant in partnership with Discovery EducationThe importance of capturing and passing along learning insights between teachers and gradesQuotes:“Our goal isn't to be the innovation. It's to enable the educator to be innovative.” - Chris Hull“AI doesn't replace teachers—it gives them time back to focus on what matters.” - Chris HullConnect with Chris:LinkedIn: https://www.linkedin.com/in/chull9LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes.Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.coThese are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.Don't forget to subscribe and leave a 5-star review. Let's go transform something!

John 15:1-8 I. The Picture (vv. 1-4)A.Jesus is the Vine. B. God the Father is the Gardener.The pruningThe pruned C.The need for connection II.The Personalization (vv. 5-8)A.We are the branches. 1.The fruit:Fruit we bear by our works (Matt. 7:15-20)Fruit we bear in our witness (Prov. 11:30)Fruit borne through worship (Galatians 5:22-26) 2.The fire: Judgment B.The blessing of connection 1.Provision from God2.Glorification of God3.Participation with God More to Consider Fruitfulness is the result of the Sons life being reproduced in a disciple. The disciples part is to remain. The word remain, a key word in Johns theology, is menō which occurs 11 times in this chapter, 40 times in the entire Gospel, and 27 times in Johns epistles. What does it mean to remain? It can mean, first, to accept Jesus as Savior (cf. 6:54, 56). Second, it can mean to continue or persevere in believing (8:31 [hold is remain]; 1 John 2:19, 24). Third, it can also mean believing, loving obedience (John 15:910). Without faith, no life of God will come to anyone. Without the life of God, no real fruit can be produced: Neither can you bear fruit unless you remain in Me. What did Jesus mean by these symbolic words about vine branches being burned? These words have been interpreted in at least three ways: (1) The burned branches are Christians who have lost their salvation. (But this contradicts many passages, e.g., 3:16, 36; 5:24; 10:2829; Rom. 8:1.) (2) The burned branches represent Christians who will lose rewards but not salvation at the judgment seat of Christ (1 Cor. 3:15). (But Jesus spoke here of dead branches; such a branch is thrown away and withers.) (3) The burned branches refer to professing Christians who, like Judas, are not genuinely saved and therefore are judged. Like a dead branch, a person without Christ is spiritually dead and therefore will be punished in eternal fire (cf. Matt. 25:46). Judas was with Jesus; he seemed like a branch. But he did not have Gods life in him; therefore he departed; his destiny was like that of a dead branch. Blum, E. A. (1985). John. In J. F. Walvoord R. B. Zuck (Eds.), The Bible Knowledge Commentary: An Exposition of the Scriptures (Vol. 2, p. 325). Victor Books.

Episode 245: What happens when digital transformation becomes table stakes—and customer relationships become the real differentiator? Eduardo Roma, Global Head of Customer Experience Transformation at Bain, believes companies that spent years optimizing transactions and digitizing every interaction are now unprepared for what matters most: becoming more humanized. The human element is now critical, and efficiency can't be mistaken for real connection. Eduardo outlines three forces reshaping customer experience: Digital is now table stakes, customer power has surged to new heights, and predictive, data-driven relationships are setting brands apart.  Too many organizations still equate digitization with progress while missing what actually builds loyalty: emotional relevance, early engagement, and personalized support that evolves alongside customer needs. Learn how leading firms are using data to build trust, earn loyalty, and deliver meaningful value—especially in the earliest moments of the customer relationship. And discover how to make customer engagement a true driver of growth. Guest: Eduardo Roma, Partner, Bain & Company, Global Head of Customer Experience Transformation Host: Rob Markey, Partner, Bain & Company Give us feedback: Customer Confidential Podcast Feedback Send us a note: Contact Rob Topics Covered: 00:30 – Why customer experience is at an inflection point 01:00 – Digital experiences are now table stakes 02:00 – Generative AI and the shift in customer power 03:10 – Moving from reactive to proactive experience management 05:00 – The limits of digitization when every app feels the same 07:00 – Personalization that creates value, not just sells more 08:30 – The problem with local optimization in product teams 11:15 – Digital capture vs. earning engagement 14:00 – Humanizing experiences with data and behavioral science 17:00 – Creating customer value creation plans 20:00 – How new challengers are forcing incumbents to rethink CX 21:30 – Predictive, proactive engagement and relationship signals 24:00 – Why CX professionals must speak the language of value Notable Quotes: “Now that [companies] have digitized experiences, they really need to humanize those experiences through data. And what I mean by that is how to make interactions with customers much more meaningful, much more relevant, [and] much more personalized in a way that those interactions build enduring relationships with customers.” “There are way too many degrees of separation of people who understand the customers and where some of the decisions are being made. It is important for organizations to be aware of those blind spots and to close those gaps.” “The whole idea of just focusing on the experience, we need to move people beyond that. Move to relationships, to stop and think where we are on this experience pointing in time. We need a more holistic view.”  ”Now, customers are much more in control. That is [a] transformation of organizations, when they think about the reach and relevance of the relationship they have with customers.” Additional Resources: Transforming Customer Experience with AI: A Guide to Sustainable Growth (A webinar by Eduardo Roma, Rob Markey, and Phil Sager) Eduardo Roma on Three Changes on Customer Engagement (Video located on Eduardo's profile page)

In this episode of the Shift AI Podcast, host Boaz welcomes Tony Owens, the recently appointed CEO of Amperity, a Seattle tech unicorn revolutionizing how companies leverage customer data in the age of AI. Drawing from over two decades at tech powerhouses Oracle and Salesforce, Tony shares his vision for the intersection of AI and customer data. The conversation explores how the traditional rules-based approach to customer data is being transformed by AI capabilities, enabling brands to create truly personalized experiences that fit into consumers' lives rather than interrupting them.Description:[01:30] Introduction to Tony Owens [03:09] Tony's Journey Through Oracle and Salesforce[05:18] The Amperity Story and Value Proposition[07:53] AI's Impact on Customer Data Platforms[09:38] Personalization and the Evolution of Customer Experience[16:10 ] Balancing Personalization with Privacy [18:02] Leadership in the Age of AI and Automation [21:39] Mentors and Influences in Tony's Career [25:03] The Future: 'Exciting and Uncertain'[27:29] Closing Thoughts and Future OutlookConnect with Tony OwensLinkedIn: https://www.linkedin.com/in/tony-alika-owens-a53a794Connect with Boaz AshkenazyLinkedIn: https://www.linkedin.com/in/boazashkenazy X: boazashkenazyEmail: shift@augmentedailabs.com

Alexei Chemenda, CEO and co-founder of Poolday.ai, discusses how AI enables marketers to focus on strategy and storytelling. Discover the future of personalized video ads, the evolving role of A/B testing, and the importance of combining creative and analytical skills in marketing. 00:00 Introduction: Misconceptions About AI in Marketing01:53 Revolutionizing Ad Creation with AI02:53 Personalization and Creative Control04:15 Continuous Creative Cycle04:37 AI in Gaming and Brand Marketing09:22 Balancing Volume and Quality in AI-Driven Marketing16:37 Predictive Analytics and Data Fluency20:19 Future Skills for Marketing Leaders23:13 Enhancing Human Creativity with AI25:22 Conclusion and Contact Information

Send us a textIn this special episode, we go behind the scenes of the Edtech Insiders GenAI K-12 Education Market Map, a first-of-its-kind framework connecting real classroom needs to AI-powered tools. Co-created by Alex Sarlin, Laurence Holt, Jacob Klein, and the Edtech Insiders team, this evolving resource helps educators, entrepreneurs, and researchers make sense of a fast-changing landscape. 

David Edelman, Executive Advisor and Senior Fellow at Harvard Business School, joined Jamie Flinchbaugh on the People Solve Problems podcast to discuss personalization and customer strategy in the age of AI. As the founder of Edelman Advisory Services, David brings over 30 years of experience as a thought leader in marketing, personalization, and technology. David emphasized that AI in personalization goes beyond marketing to transform the entire customer experience. He explained the distinction between mass customization of the 1990s and today's AI-powered personalization. While mass customization focused on modularity and customer selection, modern personalization uses proactive data analysis to anticipate customer needs and create new value. To illustrate this, David shared the example of Sysco, the food delivery company. Their app uses customer data to identify a restaurant's menu style, price points, geographic considerations, and purchasing patterns. Within 300 milliseconds of opening the app, Sysco can provide personalized recommendations, even suggesting new menu items that incorporate discounted ingredients from nearby warehouses. This approach has helped Sysco grow 50% faster than industry averages since launching the app. When discussing how the C-suite should approach AI and customer engagement, David noted that while organizational structures vary, many companies now designate someone to lead customer experience initiatives. This might be a Chief Marketing Officer, Chief Experience Officer, or Chief Digital Officer. He stressed that whoever takes this role must prioritize empowering customers rather than merely manipulating them or cutting costs. Companies growing fastest through personalization consistently start with the goal of addressing customer challenges. For executives who didn't grow up in the AI age, David recommends getting "hands dirty" with the technology. While having a strong sense of strategy remains essential, leaders need to pair this with understanding the art of the possible in AI. He shared his experience as CMO at Aetna, where he identified that customers struggled to understand their health insurance. By partnering with a digitally savvy team member, they implemented personalized videos explaining each member's specific plan. This resulted in 70% of people watching the videos and a 20% reduction in call center volume. David addressed the challenges of integrating AI with legacy systems and data quality issues. He explained that generative AI is increasingly able to integrate disparate databases, but organizations must still prioritize data as an asset. At Sysco, for example, salespeople must input detailed account information, including menus and prices, before receiving credit for signing a new customer. On the topic of data privacy, David noted that perceptions vary widely – "one customer's creepiness is another customer's 'wow'." He recommends small-scale, rapid-cycle testing to determine appropriate boundaries for different customer segments. David concluded with advice for leaders looking to explore AI: spend 15 minutes daily using Large Language Models as assistants, experiment with image generation capabilities, and challenge functional teams to improve throughput by 30% using AI – not to eliminate jobs but to scale operations and create new customer value. For more insights from David Edelman, visit his website at https://www.edelmanadvisoryservices.com, learn about his book "Personalized: Customer Strategy in the Age of AI", or connect with him on LinkedIn at https://www.linkedin.com/in/daveedelman/.

AI and data are being used to transform the health insurance industry by personalizing experiences, enhancing consumer choice, and promoting sustainable innovation. In this episode of the HLTH Executive Series, Dr. Leana Wen interviews Mark Bertolini, CEO of Oscar Health, who envisions disrupting the health insurance industry with innovative approaches. Bertolini describes Oscar as a “pirate ship” challenging traditional insurers, emphasizing tailored insurance markets, consumer health reimbursement accounts, and integrating mental health services based on his personal experiences. He critiques value-based contracts, advocating for high-performing networks that preserve provider-patient relationships while highlighting the potential of the ACA's risk adjustment mechanism to expand consumer choice. Additionally, Oscar Health leverages AI to enhance efficiency and reduce costs while remaining cautious about biases in clinical data. Tune in to discover how Oscar Health is revolutionizing the insurance industry with AI and data innovation! Resources: Connect with and follow Mark Bertolini on LinkedIn. Follow Oscar Health on LinkedIn and visit their website. 

In this episode, we sit down with Amy to explore how modern sellers can balance personalization with efficiency in today's tech-heavy sales world. From redefining what "making sales social" means to building long-term relationships, Amy shares actionable insights on using AI (Artificial and Advisory Intelligence), spotting patterns, slowing down outreach to speed up results, and creating compelling solutions that truly resonate with buyers. If you're ready to ditch the spray-and-pray approach and get intentional about your sales strategy, this one's for you.

A seamless client experience doesn't happen by accident - it's built with intention. Tique's Workflow Manager, Ashlyn Puckett, shares why niche workflows are the key to delivering personalized journeys that impress at every step. From Disney vacations and destination weddings to luxury cruises, you'll learn how to tailor your systems to different trip types, master strategic timing, and use touchpoints and feedback to build lasting trust. Ashlyn also breaks down how to balance automation with personal connection, avoid common workflow pitfalls, and audit your client experience to ensure every detail aligns with your goals. Whether you're refining your processes or starting fresh, this conversation will help you create workflows that feel effortless for you and your clients! Listen Episode 115: How Buyer Psychology Is Changing (& What To Do About It) Explore Tique's Client Communication Templates. Today we will cover: (01:15) Understanding buyer psychology; how client expectations have shifted post-2020 (05:10) Utilizing niche workflows to create personalized, standout client experiences (10:00) Client-type workflows vs destination-based workflows (14:00) Quick workflow audit; how to check if your touchpoints align with your goals (22:55) Tailoring workflows by trip type: Disney, destination weddings, cruises, and more (30:30) New workflow addition at Tique: all-inclusive sun-and-sand getaways (33:15) Common workflow mistakes to avoid (37:30) Bloopers JOIN THE NICHE COMMUNITY An interactive membership for travel advisors wanting the community, education, & support to grow their business. EXPLORE THE PROGRAMS Self-paced style courses for the modern travel advisor. FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Let's talk about self-awareness in marketing and why truly loving your topic is your secret sauce for both content creation and business growth. I have a question for you today: what's that one thing you could jump on national TV and feel confident sharing? Because when you tap into that area of expertise, your excitement lights up your audience, and your content becomes magnetic. We'll walk through real examples where you can sense the creator's passion, and discuss how borrowing popular words, phrases, or brands can help make your content relatable and attention-grabbing. If your social content feels bland or forced, this episode is your permission slip to reset, pivot, or even rebrand if what you're talking about no longer excites you. In this episode we'll be covering:Self awareness in digital marketing and creating content you genuinely love.Discovering the one topic you can passionately talk about, even on national TV.Going beyond simple tips and creating genuine connection that your audience can feel.Using popular phrases, brands, and hooks to make your content more relatable.The importance of being the go-to expert in your unique area of expertise.Ways to make content relevant to current events and seasons for increased engagement.Links to reels in this episode:Reel: Build Your Grown Woman WardrobeReel: Color Combos that Look Expensive in SummerReel: McDonald's Migraine HackReel: Never Order an Uber to the AirportOther episodes you might have missed:Episode 021: Getting Your Audience to Care About Your ContentEpisode 027: Let Your True Personality ShineEpisode 037: Personalization is the Key to Your 2025 Content StrategyEpisode 054: Is There Enough “You” In Your Content?Episode 058: Embrace the Content Creator MindsetSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!

In this episode, we sit down with Dr. Matthew Dawson, the founder and CEO of Wild Health, and leader in genomics-based precision medicine. Dr. Matt breaks down what precision medicine truly means--how it goes beyond traditional healthcare to create highly personalized plans based on your unique genetic blueprint and blood work. We explore some of the most important genes to assess for optimizing health, performance, and longevity, including the ApoE gene. He shares powerful insights into the future of medicine and why understanding your genetics is crucial for extending healthspan. Plus, we open up about our own personal Wild Health test results and how they've shaped our individual wellness journey. This conversation is packed with actionable insights you won't want to miss!Dr. Matthew Dawson is the founder and CEO of Wild Health, a genomics-based precision medicine company, and the CEO of TruDiagnostic, an epigenetics testing lab. He has authored two textbooks, published over two dozen studies, lectured in over 20 countries, and won national awards for education and innovation. His passion is unlocking the secrets of the genome and epigenome and using them to optimize health and maximize healthspan. He lives in the woods with his wife, four children, and two dogs.SHOW NOTES: 0:31 Welcome to the show!3:57 Dr. Matt Dawson's Bio4:40 Welcome Dr. Matt to the show!5:14 What is “Precision Medicine”?7:14 Your genes are not your destiny11:09 Renee's experience with Bulletproof coffee11:38 MTHFR & Homocysteine12:43 Combining lab work with genetics17:24 Alzheimer's genetics20:32 What to do for APOE-3/422:56 Biomarkers for optimal health 24:28 Can you change your sleep chronotype?28:26 Genes for telomere length31:37 *ALIGN MAT*33:16 *PIQUE TEA*35:27 Boosting BDNF37:30 Something new about HbA1C!39:47 FOXO3 Gene for Longevity43:40 Blue Zones & social connection45:12 Testing Biological Age49:08 Caloric Restriction for Longevity51:42 The perfect diet for your genes53:25 Comparing macro tolerances57:37 Wild Health reports 59:12 Coming soon for Precision Medicine!1:04:16 His final piece of advice1:04:56 Thanks for tuning in!RESOURCES:Website: wildhealth.com - discount code: BIOHACKERBABESInstagram: wildhealthmdLinkedIn: Wild HealthMy Align Mat - discount code: BIOHACKERBABES to save $250Pique Tea - Save $ with this link!Puori - Save 20% with discount code: BIOHACKERBABESEffecty - Save $50 with discount code: BIOHACKERBABESOur Sponsors:* Check out Effecty and use my code BIOHACKERBABES for a great deal: https://www.effecty.com* Check out Puori: https://Puori.com/BIOHACKERBABESSupport this podcast at — https://redcircle.com/biohacker-babes-podcast/donationsAdvertising Inquiries: https://redcircle.com/brands

After last week's conversation about AI for companionship, Ben and Andrew answer emails about the future of personalized LLM answers, speculative costs and benefits, the tension between building trust and building a product with 3 billion customers, and much more.

8 Entered. 2 Remain.Recently at NVIDIA's big GTC conference, we chatted with an Awesome 8 group of startups in NVIDIA's Inception program, which powers startups with cutting-edge tools, training, and global connections.Now -- only two remain.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Inception Games Championship Round OverviewNVIDIA Inception Program IntroductionDMKTZ's AI Apparel Design ExplanationGlia Cloud's AI Video Automation ApproachFinalists' Sponsorship Prize DetailsDeepCheck AI Model Evaluation SummaryExpander AI Custom Agent Platform FeaturesBeamer's Video Compression InnovationTimestamps:00:00 AI Education Order Signed by Trump04:38 "OpenAI Unveils Lightweight ChatGPT"08:40 "Everyday AI Sponsorship Prize"11:06 AI Video Encoder & GPU Optimizer16:16 "Live Demos and Tech Glitches"19:25 "Full-Stack Fashion Personalization Platform"22:00 AI Strategy and Training Solutions23:47 Generative AI Transforms Clothing Production28:13 Creative Automation for Global Marketing30:23 "Glia Cloud's Generative AI Edge"Keywords:Inception games, NVIDIA Inception Startup, GTC conference, AI startups, Business leaders, Chinese AI startup Manus, $75,000,000 funding, Butterfly Effect, Autonomous agent, Large language model, US president Trump, Executive order, AI literacy, White House task force, Artificial intelligence education, Free daily newsletter, OpenAI, Lightweight version, ChatGPT, Deep research tool, Usage limits, Paid subscribers, NVIDIA Inception program, Developer forums, Venture capital firms, Glia Cloud, Democratize, Personalization platform, AI-powered videos, Script writing, Rendering, High impact videos, Audience engagement, Multilingual support, Seamless customer experience, Apparel design, Demand-based design, Precision-driven products.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Today on the show we have Sivan More, the VP of Customer Success at HiBob, an HR tech company driving company culture and employee engagement.In this episode, Sivan shares her experience in the evolution of customer success and how it has transformed over the years.We then discussed the role of AI and personalization in enhancing customer journeys, and we wrapped up by diving into how to build scalable, skills-based customer success teams in the age of AI.Mentioned ResourcesHiBobVitally.ioChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Physical therapist and endurance athlete Dr. Mike Studer joins us this week to break the myth of a one-size-fits-all approach to health. He shares why personalization—based on genetics, performance metrics, and lifestyle—is critical to long-term success in fitness, nutrition, and mental wellbeing. From sleep consistency to gut microbiome insights, Dr. Studer lays out practical strategies to help listeners become their own best scientist. Tune in to learn how to effectively experiment, track outcomes, and stop feeling like a failure for not thriving on someone else's plan.How long will you live? Take our quiz today to find out! Visit ageist.com/longevityquizThanks to Our SponsorsFatty15 – C15 is the first essential fatty acid to be discovered In 90 years. Fatty15 is on a mission to replenish your C15 levels and restore your long-term health. Get 15% off their 90-day subscription Starter Kit here or enter code: AGEIST at checkout.Meditate Happier – Navigating menopause isn't just about managing physical symptoms—it's about supporting your mind and emotions too. That's why Meditate Happier created the Mindful Menopause Guide, with Diana Winston. It is a free, expert-led course designed to help you move through menopause with more ease, confidence, and calm. Click this link or visit: www.meditatehappier.com/menopauseTroscriptions — Precise, pharmaceutical-grade nootropics for peak performance. Whether you need laser focus, mental clarity, or a boost in cognitive endurance, Troscriptions delivers science-backed results. Use code: AGEIST for 10% off, or click here.Chapters(03:25) Understanding SNPs and Personal Choices(09:19) The Role of Autonomy and Beliefs in Health(15:54) Gamification and Measurement in Health Choices(17:46) The Importance of Sleep and Its Variability(22:50) Genetics, Microbiome, and Personal Health(26:08) Becoming Your Own Scientist in Health(28:01) The Personalization of Health and Wellness(32:36) Conclusion: Statistics vs. Individual ExperienceKey Moments“Statistics are for populations, not people.”“We're always our own best scientist and best prescriber.”“You get dopamine, serotonin, and oxytocin from doing what you believe is healthy for your future self.”Connect with Our GuestWebsite: MikeStuder.comLinkedIn: Mike Studer on LinkedInBook: The Brain That Chooses ItselfConnect With AGEISTNewsletterInstagramWebsiteCheck out the full interview transcriptSay hi to the AGEIST team!

My guest is Dr. Mark Hyman, M.D., a physician and world leader in the field of functional medicine. We discuss a systems-based framework for diagnosing and treating the root causes of disease, rather than simply managing symptoms. We also cover cutting-edge health and longevity tools such as peptides, NAD/NMN, exosomes, proactive blood testing and cancer screening, as well as nutrition, supplementation, detoxification, and strategies for addressing specific diseases and health challenges. This discussion will benefit anyone seeking to improve their vitality or combat specific health concerns. Read the episode show notes at hubermanlab.com. Thank you to our sponsors AG1: https://drinkag1.com/huberman Joovv: https://joovv.com/huberman Eight Sleep: https://eightsleep.com/huberman Function: https://functionhealth.com/huberman ROKA: https://roka.com/huberman Timestamps 00:00:00 Dr. Mark Hyman 00:01:48 Functional Medicine, Chronic Fatigue Syndrome, Mercury; Systems Medicine 00:08:51 Metabolic Psychiatry; Medicine, Creating Health vs Treating Disease 00:12:19 Sponsors: Joovv & Eight Sleep 00:15:06 Wholistic View of Body, Root Causes 00:19:48 Medicine & Research; “Exposome”, Impediments & Ingredients for Health, Whole Foods 00:26:30 Seed Oils, Starch & Sugar, Ultra-Processed Foods; Obesity Rise 00:36:27 Sponsors: Function & ROKA 00:40:05 Tool: Ingredients for Health, Personalization; Multimodal Approach 00:46:25 Essential Supplements, Omega-3s, Vitamin D3, Multivitamin, Iodine, Methylated B12 00:56:54 Supplements & Traditional Medicine; Limited Budget & Nutrition 01:02:54 Air, Tool: Air Filters; Tap Water Filter; Tool: Health, Expense & Whole Foods 01:09:03 Food Industrialization, Processed Foods 01:14:23 Sponsor: AG1 01:16:18 Declining American Health & Nutrition, Politics, MAHA 01:26:03 Toxins, Food Additives, Generally Recognized As Safe (GRAS) 01:29:25 SNAP Program & Soda, Food Industry & Lobbying 01:36:58 Big Food, Company Consolidation, Nutrition Labels 01:44:21 GLP-1 Agonists, Doses, Risks; Food as Medicine, Ketogenic Diet 01:51:29 Cancer, Diets & Alcohol 01:54:03 Blood Markers, ApoB, Cholesterol, Tool: Test Don't Guess, Individualization 02:02:54 Mercury; Tool: Detoxification, Sulforaphane, N-Acetylcysteine (NAC) 02:04:56 Endocrine Disrupting Chemicals, Fertility, Tool: Hormone Panels; Heavy Metals 02:11:36 Upregulate Detox Pathways, Gut Cleanse, Tools: Cilantro Juice, Fiber 02:17:08 Peptides, PT-141 (Vyleesi), BPC-157, Thymosin Alpha-1; Risks, Cycling 02:22:03 Cancer Screening, Data & Personalized Health; Alzheimer's Disease 02:30:45 Longevity Switches, NAD, NMN; Exosomes, Stem Cells 02:39:50 Zero-Cost Support, YouTube, Spotify & Apple Follow & Reviews, YouTube Feedback, Protocols Book, Social Media, Neural Network Newsletter Disclaimer & Disclosures