Podcasts about Personalization

How will AI reshape the future of retail? In this episode of the Shoe-In Show, Google's Paul Tepfenhart, Global Director of Retail & Consumer Strategy & Solutions, joins hosts Matt Priest and Andy Polk to break down how artificial intelligence is revolutionizing everything from customer personalization to store operations. From practical AI use cases and the biggest data challenges facing retailers to what's next in 2025 and beyond, this conversation is equal parts smart, witty, and forward-looking. Tune in for a high-tech deep dive into retail's transformation you won't want to miss. With special guest: Paul Tepfenhart, Global Director, Retail & Consumer Strategy & Solutions, Google Hosted by: Matt Priest, FDRA and Andy Polk, FDRA

In this episode of the LIFTS podcast, hosts Matthew Januszek and Mohammed Iqbal sit down with Lauren Foundos, founder of Forte (recently acquired by Echelon Fitness). Lauren shares her journey from Wall Street bond trading to becoming a pioneer in digital fitness, her lessons from building Forte, and her insights on the future of the fitness industry. Highlights: - How Lauren transitioned from Wall Street to fitness entrepreneurship. - The early challenges of selling digital fitness before gyms were ready. - Lessons learned from building and rebuilding fitness tech. - How content drives engagement and performance in gyms. - Why personal training is undervalued and how to fix it. - The explosive growth of Pilates and low-impact workouts. - How wearables and AI are reshaping fitness engagement. - The power of intellectual property in fitness tech. - Predictions for the future of gyms, training, and consumer behavior.

Your fundraising strategy is about to become ancient history. This AI breakthrough isn't just a small update; it's a complete revolution that changes everything you know about donor relationships and growing your nonprofit.In this episode of Hey Nonprofits, host Trevor Nelson is joined by fundraising expert and AI pioneer Nathan Chappell to discuss the most profound technology shift in human history. They explore why old methods like focusing on cost per dollar raised are failing and how the shrinking donor pool is forcing a new approach. Nathan explains how any nonprofit can use predictive and generative AI to build a true community, create personalization at scale, and foster generosity. This conversation reveals the simple steps to embrace innovation and curiosity, ensuring your organization thrives in this new era.

Healthcare marketers are navigating a landscape where martech is both exploding in scale and under pressure to prove its value. In this episode, hosts Chris Boyer and Reed Smith explore the latest shifts shaping the future of healthcare marketing and technology: The rise of autonomous systems – moving from pilots to practical tools that reshape operations and engagement. Human–machine collaboration – how AI copilots, wearables, and adaptive systems are augmenting—not replacing—marketing teams. Scaling challenges – balancing infrastructure, talent, and regulatory realities in the age of compute-heavy GenAI workloads. Personalization as strategy – why advanced targeting and AI-driven tools remain a growth lever for healthcare organizations. Guest experts Kathy Divis and Mike Schneider from Greystone.net, share insights from their work with health systems across the country, and preview what's ahead at the upcoming Healthcare Internet Conference (HCIC). Give it a listen and learn how marketing leaders can stay ahead of martech trends while preparing for the next wave of innovation. Mentions from the Show: https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-top-trends-in-tech https://www.deloittedigital.com/nl/en/insights/perspective/marketing-trends-2025.html https://thehill.com/policy/technology/5460663-generative-ai-zero-returns-businesses-mit-report/amp/  https://www.williamflaiz.com/blog/marketing-ops-vs-revops-vs-martech-what-s-the-difference Kathy Divis on LinkedIn Mike Schneider on LinkedIn Healthcare Interactive Conference Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices

Would you trust a digital twin to produce all your content for you? Because that is now possible with Hey Gen's new "digital twin" feature. That's just one of the hot headlines on today's news day. We also break down Podcast Movement 2025's headline-making merger with Sounds Profitable and what it means for creators, as well as the latest podcast charts, Google Gemini's updates, and new AI video tools. We also tease Taylor Swift's first-ever podcast appearance (more on this tomorrow) and community members share real talk from their experiences at one of this year's largest podcasting events, Podcast Movement. Episode Highlights: [03:27] Podcast Charts and Statistics[08:18] Upcoming Podcasting Events[20:11] AI News and Innovations[29:59] Digital Twins[31:17] AI and Cybersecurity[34:49] Personalization with AI[39:53] Podcast Movement and Industry Changes[45:34] Reflections on Podcast Movement Event[55:28] Taylor Swift's Podcast DebutLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Get Your Tickets for The Empowered Podcasting Conference:www.empoweredpodcasting.comPodnews:www.Podnews.netBecome Their Favorite Podcast Guest:https://bit.ly/47PdUytAfros & Audio: www.afrosandaudio.comHey Gen: https://www.heygen.com/pricingFlow: https://bit.ly/467FmWWNew Heights:www.youtube.com/@newheightshowSounds Profitable:https://soundsprofitable.comRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: ⁠https://youtube.com/@marcronick⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

What happens when a fast-growing company completely rethinks how it delivers customer experience — from the inside out? Lacey Peace sits down with Phil Parbury, Service Manager at TOMRA Collection Australia, to unpack one of the most seamless and high-impact digital transformations we've seen in CX ops.Phil takes us behind the scenes of a tech overhaul that reduced dozens of disconnected systems to one integrated solution, boosted technician response time by 26%, and achieved a first-time fix rate of over 99% — all while keeping humans at the center of an AI-assisted workforce.Whether you're leading a digital transformation, scaling CX operations, or just nerding out over smart logistics, this episode is packed with actionable insights — and yes, it features a very charming Aussie accent.

In episode 29 of Recsperts, I welcome Craig Macdonald, Professor of Information Retrieval at the University of Glasgow, and Aleksandr “Sasha” Petrov, PhD researcher and former applied scientist at Amazon. Together, we dive deep into sequential recommender systems and the growing role of transformer models such as SASRec and BERT4Rec.Our conversation begins with their influential replicability study of BERT4Rec, which revealed inconsistencies in reported results and highlighted the importance of training objectives over architecture tweaks. From there, Craig and Sasha guide us through their award-winning research on making transformers for sequential recommendation with large corpora both more effective and more efficient. We discuss how recency sampling (RSS) reduces training times dramatically, and how gSASRec overcomes the problem of overconfidence in models trained with negative sampling. By generalizing the sigmoid function (gBCE), they were able to reconcile cross-entropy–based optimization results with negative sampling, matching the effectiveness of softmax approaches while keeping training scalable for large corpora.We also explore RecJPQ, their recent work on joint product quantization for item embeddings. This approach makes transformer-based sequential recommenders substantially faster at inference and far more memory-efficient for embeddings—while sometimes even improving effectiveness thanks to regularization effects. Towards the end, Craig and Sasha share their perspective on generative approaches like GPTRec, the promises and limits of large language models in recommendation, and what challenges remain for the future of sequential recommender systems.Enjoy this enriching episode of RECSPERTS – Recommender Systems Experts.Don't forget to follow the podcast and please leave a review.(00:00) - Introduction (04:09) - About Craig Macdonald (04:46) - About Sasha Petrov (13:48) - Tutorial on Transformers for Sequential Recommendations (19:24) - SASRec vs. BERT4Rec (21:25) - Replicability Study of BERT4Rec for Sequential Recommendation (32:52) - Training Sequential RecSys using Recency Sampling (40:01) - gSASRec for Reducing Overconfidence by Negative Sampling (01:00:51) - RecJPQ: Training Large-Catalogue Sequential Recommenders (01:21:37) - Generative Sequential Recommendation with GPTRec (01:29:12) - Further Challenges and Closing Remarks Links from the Episode:Craig Macdonald on LinkedInSasha Petrov on LinkedInSasha's WebsiteTutorial: Transformers for Sequential Recommendation (ECIR 2024)Tutorial Recording from ACM European Summer School in Bari (2024)Talk: Neural Recommender Systems (European Summer School in Information Retrieval 2024)Papers:Kang et al. (2018): Self-Attentive Sequential RecommendationSun et al. (2019): BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from TransformerPetrov et al. (2022): A Systematic Review and Replicability Study of BERT4Rec for Sequential RecommendationPetrov et al. (2022): Effective and Efficient Training for Sequential Recommendation using Recency SamplingPetrov et al. (2024): RSS: Effective and Efficient Training for Sequential Recommendation Using Recency Sampling (extended version)Petrov et al. (2023): gSASRec: Reducing Overconfidence in Sequential Recommendation Trained with Negative SamplingPetrov et al. (2025): Improving Effectiveness by Reducing Overconfidence in Large Catalogue Sequential Recommendation with gBCE lossPetrov et al. (2024): RecJPQ: Training Large-Catalogue Sequential RecommendersPetrov et al. (2024): Efficient Inference of Sub-Item Id-based Sequential Recommendation Models with Millions of ItemsRajput et al. (2023): Recommender Systems with Generative RetrievalPetrov et al. (2023): Generative Sequential Recommendation with GPTRecPetrov et al. (2024): Aligning GPTRec with Beyond-Accuracy Goals with Reinforcement LearningGeneral Links:Follow me on LinkedInFollow me on XSend me your comments, questions and suggestions to marcel.kurovski@gmail.comRecsperts WebsiteDisclaimer:Craig holds concurrent appointments as a Professor of Information Retrieval at University of Glasgow and as an Amazon Scholar. This podcast describes work performed at the University of Glasgow and is not associated with Amazon.

AT&T serves more than 100M customers with the support of 140,000 employees. Keeping customer centricity alive at that scale takes real focus. On this week's Modern Customer Podcast, Jenifer Robertson, EVP & GM of AT&T Mass Markets and Mobility, joins the show. Jenifer was AT&T's first Chief Customer Officer, launching its customer-centric transformation, and she's been a champion for the customer voice ever since. Here's how AT&T is putting the customer at the center at massive scale: ✅ Personalization at scale — AT&T drills down from markets to households so every customer feels seen and heard. ✅ AI in action — improving customer satisfaction, first-call resolution, and containment, while virtual experts begin to support retail. ✅ Omnichannel without friction — creating a single view of the customer across digital, app, retail, and call centers. ✅ Trust as the foundation — with The AT&T Guarantee, the first in the industry to cover both fiber and wireless. Her perspective is clear: great customer experience doesn't cost more—it costs less.

In this episode of Building the Billion Dollar Business, host Ray Sclafani reframes what it truly means to engage clients in a modern wealth management practice. He challenges the common misconceptions of client engagement which includes emails, gifts, and review meetings, and instead defines true engagement as emotional, intentional, and rooted in value. Ray outlines three pillars of effective engagement: proactive conversations, customized communication, and meaningful milestone recognition. He emphasizes that real engagement must be embedded into firm culture, not just left to the advisor. Listeners are encouraged to use tools like client journey mapping, achievement reviews, and feedback loops to scale meaningful connections. The episode closes with three reflective coaching questions designed to help advisors evolve their approach and deepen client relationships in a commoditized landscape.Key TakeawaysTrue engagement is emotional, intentional, and value-driven, where clients feel genuinely seen, heard, and understood.Effective engagement is built on three pillars: proactive conversations that anticipate client needs, customized communication that aligns with how each client processes information, and meaningful recognition of personal milestones.It must be embedded into the culture of the entire firm, not dependent on any one advisor, and requires clear systems, roles, and shared ownership to scale.In today's experience-driven world, clients compare their advisors to brands like Amazon, Apple, and Netflix, expecting personalization, speed, and relevance.When done well, client engagement becomes a strategic asset, creating loyalty, increasing referrals, and strengthening cross-generational relationships.Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTubeTo join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

Student expectations keep rising, yet too many recruitment marketing campaigns still read like mass emails. In this episode, EAB's Michael Koppenheffer and Ryan Gardner-Cook outline a four-stage roadmap for hyper-personalizing the recruitment journey. and identify the student data required to power each step. You'll hear where to start, the kinds of student data needed, how to design meaningful tests, and the pitfalls to avoid so you can replace “spray-and-pray” blasts with personalized recruitment experiences that scale.

Text us your thoughts on the episode or the show!In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu speak with Dean de la Peña, VP of Identity, Data Strategy, and SaaS at Resonate.Dean discusses the role of predictive intelligence in marketing and explains how brands can utilize more comprehensive data signals to enhance audience targeting and personalization. He also outlines the importance of identity resolution and data structure in building effective campaigns.Topics covered include • How to apply predictive consumer intelligence to marketing workflows • The value of identity resolution in campaign planning • Practical approaches to scaling personalization based on real dataThis episode is intended for marketing operations professionals looking to improve their use of data in audience engagement.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

The video version is available here. TakeawaysRick Brindle emphasizes the importance of customer service learned from his early retail days.The transition from retail to CPG requires understanding both sides of the business.R&D in CPG is about anticipating consumer needs, not just product development.On-shelf availability is crucial for maintaining customer loyalty.Social media has transformed consumer-brand relationships, allowing for direct interaction.Personalization in shopping experiences is more valuable than gamification.The future of grocery shopping is influenced by technology and consumer preferences.Online grocery shopping is growing, but challenges remain in product quality.The retail industry offers diverse career paths beyond traditional roles.Building relationships in retail is key to success and collaboration. Chapters 00:00 The Journey Begins: From Retail to CPG08:56 Navigating the CPG Landscape: Insights from P&G to Nabisco16:10 R&D and Packaging: The Art and Science of Consumer Products24:25 The Future of Retail: Technology, Media, and Consumer Relationships29:13 The Evolution of Brand Loyalty31:42 Consumer Behavior in Grocery Shopping35:28 Personalization vs. Gamification in Retail38:09 The Future of Online Grocery Shopping42:02 The Complexity of Grocery Retail45:16 Innovations in Product Development49:07 The Role of Food Safety and Health52:39 Advice for Future Retail Professionals

Summary In this episode of the AI for Sales podcast, Chad Burmeister interviews Mark Donnigan, a virtual CMO and expert in leveraging AI for marketing. They discuss the evolution of marketing pods, the disconnect between leads and revenue, and how AI is transforming the customer journey. Mark shares insights on the importance of personalization, value exchange, and the ethical considerations surrounding AI usage. The conversation emphasizes the need for a balance between automation and human oversight in marketing strategies. Takeaways AI is revolutionizing the customer journey by enabling better personalization. There is often a disconnect between the number of leads generated and actual revenue. Investing in qualified leads does not always guarantee a return on investment. Personalization at scale is essential for effective marketing. Value exchange is crucial for engaging customers and driving conversions. Content creation should be diverse, including video, audio, and written formats. Balancing automation with personalization is key to successful marketing. Ethical considerations in AI usage are critical for responsible marketing. Understanding the market and customer needs is essential for effective marketing strategies. AI tools require human oversight to ensure quality and relevance. Chapters 00:00 Introduction to Marketing Pods and AI 02:17 The Disconnect Between Leads and Revenue 04:58 AI's Impact on the Customer Journey 08:18 Leveraging AI in Marketing Case Studies 11:20 The Importance of Value Exchange in Marketing 13:56 Content Creation and Personalization at Scale 18:57 Balancing Automation with Personalization 23:44 Ethical Considerations in AI Usage 36:33 Conclusion and Resources Proudly brought to you by Nooks.ai and BDR.ai, we share proven strategies and cutting-edge technologies that enable sales teams to dramatically accelerate outcomes. Learn how to leverage AI, automation, and conversational intelligence to 5X, 10X, or even 100X your impact. The future of sales is here—let's build it together.

Takeaways—The importance of personalization in outreach efforts.—LinkedIn is not just a social platform; it's a data warehouse.—Inbox saturation is a significant challenge for marketers.—Hyper-personalization can lead to new forms of saturation.—Referrals are crucial for building trust and gaining new clients.—Sales strategies must evolve with changing technology.—Human connection remains vital in sales processes.—Businesses should focus on their core metrics, like cash flow.—The future of sales will likely involve more in-person interactions.—Adaptability is key in the ever-changing marketing landscape.00:00 Introduction to HeyReach and Outbound Strategies02:43 Understanding LinkedIn's Data and Automation05:45 Navigating LinkedIn's Changing Landscape08:31 The Complexity of Outbound Marketing11:23 The Role of Personalization in Outreach14:05 The Impact of AI on Marketing Strategies16:39 Finding Relevance in Communication19:48 Cultural Differences in Outreach Approaches22:37 Best Practices for LinkedIn Engagement27:46 Exploring Timeliness in Solutions28:47 The Role of Automation in Outreach30:02 Evaluating CRM Needs for Different Businesses32:05 Cleaning and Segmenting CRM Data34:20 The Importance of Multi-Channel Outreach37:21 Understanding the Cost of Advertising37:59 Optimizing Lead Generation Strategies41:25 Building Trust Through Referrals44:30 Market Validation and Customer FeedbackUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/dailyBecome unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

In this episode, we talk with Will Grewal, CEO of HomeStack, about how real estate tech is changing. He shares insights from his trip to Japan about a "12-star service experience" and how that can be applied to real estate. We discuss the shift from websites to mobile apps, the impact of AI on the industry, and why leverage, not money, is the ultimate key to business growth. Will explains why the future of real estate is not about more data, but about hyper-personalization and empathy. Connect with Will on LinkedIn. Learn more about HomeStack on - Facebook - LinkedIn - Instagram or online at homestack.com. You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

In an August 14th Vogue Business article by Madeleine Schultz , Saks Global, the parent company of Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman, discussed its personalisation strategy and an investment of $600 million for it's new platform. The only problem is: based on the article, we think they got it wrong. In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton delve into the evolving landscape of personalization in retail, particularly focusing on Saks Global's new strategies. They discuss the importance of understanding customer modes, the role of contextual data, and the challenges faced by traditional personalization approaches. The conversation highlights the need for brands to meet customers where they are, especially in the age of social shopping, and emphasizes the integration of online and offline experiences to enhance customer engagement. This episode is brought to you by The Cargo Agency and Feedback Now. Takeaways Personalization is a form of customization for individuals. Saks has invested heavily in personalization strategies. Modes thinking is crucial for effective personalization. Contextual data is essential for understanding customer needs. Traditional personalization approaches may feel outdated. Social shopping is a growing trend in retail. Brands must meet customers where they are online. Integration of online and offline experiences is key. Personalization should not just be about demographics. The future of retail lies in innovative and brave strategies. Chapters 00:00 Introduction to Personalization in Retail 02:57 Exploring Hyper-Personalization Strategies 05:55 The Importance of Context in Personalization 09:05 The Role of AI and Machine Learning 11:57 Challenges of Traditional Retail Personalization 14:49 The Shift Towards Social Shopping 17:45 Integrating Online and Offline Experiences 20:48 Future Directions for Retail Personalization Read more https://www.voguebusiness.com/story/consumers/inside-saks-globals-personalisation-strategy?utm_source=chatgpt.com Podcast Sponsors: Learn how to inspire advocacy https://www.thecargoagency.com Register for a free pilot program with Feedback Now https://marketing-info.feedbacknow.com/free-pilot Learn more about Stone Mantel https://www.stonemantel.co Sign up for the Experience Strategist Substack here: https://theexperiencestrategist.substack.com  

Hear how data is rewriting the rules—and driving the future of innovation. Dr. Vanja breaks down his approach to enterprise AI, and the key strategies for success. He shares what it means to be a “data-forward organization” and why data must sit at the heart of how a company operates. Discover why integration speed is the new competitive edge Key Moments:Data as a Core Enterprise Asset (6:04): Dr. Vanja defines what it means to be a “data-forward organization,” emphasizing that data shouldn't be an afterthought—it must sit at the heart of how a company operates, makes decisions, and serves customers.Relational Foundation Models for Predictive AI (16:26): Dr. Vanja explains how Kumo uses transformer architectures on raw relational data to eliminate 95% of traditional ML tasks like feature engineering—bringing pre-trained, multi-purpose prediction models into the structured data world.Integration Speed as a Competitive Edge (27:03): It's no longer just about who builds the fastest—but who integrates the fastest. Dr. Vanja shares how companies that can quickly adopt and scale best-in-class third-party tools will define the next generation of winners.The Case for Rebuilding at 10x Advantage (29:02): Dr. Vanja urges leaders to rethink old systems if a new approach offers a 10x cost or performance improvement. Sticking with outdated architectures out of fear or inertia risks falling behind during pivotal transitions.Key Quotes:“The key asset is the data that you have… You need to build the whole enterprise around this data. It's not an afterthought — it's at the center of the organization and how it functions.” - Dr. Vanja“Companies that integrate the fastest — not just build the fastest — will win.” - Dr. Vanja“If you really value your data, you need to stay in the cloud… If the cost is your only driver, then do what you want — but you'll miss out on the majority of new technologies.” - Dr. VanjaMentions:Build AI Models for Relational DataThe New Cloud Era of Data Platform Hosted AppsKumo unveils world's first Relational Foundation Model (RFM) for instant predictions on enterprise dataGuest Bio: Dr. Vanja Josifovski is the Co-Founder and CEO of Kumo. Prior to Kumo, Vanja was the CTO at Airbnb & Pinterest. Here, Vanja led an organization that included horizontal groups such as Homes Engineering and Homes Data Science, as well as GM groups such as Marketplace, Relevance and Personalization, and Regulatory Frameworks. Before Airbnb, Vanja was the CTO & VP Eng at Pinterest, responsible for the overall technical vision and strategy of the company and communicating that to leadership and the teams; hiring and development of technical talent. As the head of Engineering, he managed some core engineering teams. Vanja has also served as an advisor and investor for multiple startups and was the founder for Kosei, which was acquired by Pinterest. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

Want to learn more about Vodyssey or start your STR journey. Book a call here:https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7In this episode of the Vacation Rental Revolution podcast, host Shawn Moore discusses various topics related to vacation rentals, including the importance of personalization, current events like mail-in ballots, and how to navigate hurricane season for short-term rentals. He emphasizes the significance of understanding the target audience and building a community of investors.FOLLOW US:https://www.facebook.com/share/g/16XJMvMbVo/https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreChapters00:00:00 Introduction to the Vacation Rental Revolution00:03:01 The Impact of Personalization in Vacation Rentals00:05:44 Current Events: Mail-in Ballots and Elections00:08:52 Navigating Hurricane Season for Short-Term Rentals00:12:02 Preparing Properties for Natural Disasters00:14:53 The Importance of Target Audience in Property Management00:17:58 Building a Community of Investors00:20:44 The Vodyssey Advantage: A Unique Approach to Short-Term Rentals00:23:59 Conclusion and Call to Action

Welcome to another episode of the Beacon Way Podcast! In this episode, host Adrienne Wilkerson dives deep into how Artificial Intelligence (AI) can revolutionize personalized marketing, making it accessible for small and medium-sized businesses. Learn about AI-driven strategies like predictive analytics, dynamic content creation, and advanced customer segmentation. Adrienne also discusses the importance of ethical AI use, data minimalization, and emerging trends. Whether you're new to AI or looking to enhance your current marketing efforts, this episode offers invaluable insights to help your business thrive in today's data-driven marketplace.

Season 25, Episode 84 - Shaun Boyce, Bobby Schindler, and Craig Brotman on Racket Personalization and Tennis Tech EvolutionIn this fascinating episode of the GoTennis Podcast, hosts Shaun Boyce and Bobby Schindler sit down with Craig Brotman, a renowned tennis racket stringing and customization expert based in Roswell, GA. Craig shares his journey from a ranked junior player in Maryland to a key figure on the pro tennis tour, where he customizes equipment for top players like Taylor Townsend, Donald Young, and Marin Cilic. Moving to Atlanta in 1993 for its vibrant tennis scene, Craig dives into the technical side of the sport, offering a unique perspective on how rackets and strings impact performance. From debunking myths about off-the-shelf pro rackets to explaining why polyester strings harm recreational players, this episode is packed with insights on equipment's role in preventing injuries and elevating play. Tune in to hear Craig's stories from the tour, his take on the evolution of tennis technology, and why personalized rackets are as crucial as fitted golf clubs. Visit LetsGoTennis.com for more racket sports content and expert tips!Be Our Next GuestLike Craig, you can share your passion for tennis or racket sports! Are you an expert in the industry, have a tennis product to showcase, or support a nonprofit tied to the sport? You could be featured on one of the top tennis podcasts online. Visit https://americanracketsportsassociation.com/ and complete the podcast guest form to join us!Full YouTube Videohttps://youtu.be/jLZHEsiKvsUKing of Tennis Video[Insert King of Tennis video link here when available]Contact Our HostsShaun Boyce, USPTA: shaun@tennisforchildren.com | https://tennisforchildren.com/Bobby Schindler, USPTA: schindlerb@comcast.net | https://letsgotennis.com/windermereGeovanna Boyce: geovy@regeovinate.com | https://regeovinate.com/GoTennis Website: https://letsgotennis.com/Key Takeaways from the GoTennis Podcast EpisodeJourney to Expertise: Craig shares his path from a Maryland junior player to a pro tour stringer, moving to Atlanta in the '90s to join its thriving tennis community, working with players like the Jensen brothers and Tommy Paul.Equipment's Impact: Improper rackets and strings (e.g., stiff polyester at high tensions) cause arm injuries and limit performance; Craig advocates for multi-filament strings and custom setups for recreational players.Tech Evolution: From heavy wood rackets to light, stiff modern frames, Craig explains how changes (plus riskier strokes) increase injury risks, citing examples like the misleading Wilson Hammer 9.9 “titanium” racket.Pro Player Insights: Pros use customized rackets, often older models painted to look new (e.g., Nadal's Babolat Aero, Serena's oversized “Blade”). Tensions range from 19 lbs (Mannarino) to mid-40s on average.Personalization is Key: Like fitted golf clubs, rackets must match a player's style and level. Craig watches players hit to adjust weight, balance, and strings, enhancing control and reducing strain.Injury Prevention: Mismatched equipment, not technique, often causes “tennis elbow.” Proper fitting can eliminate the need for medical interventions like cortisone shots.Club Player Focus: Recreational players benefit most from tailored gear, as lessons alone can't overcome equipment limitations, with Craig demoing pro setups (e.g., Cilic's US Open racket) to prove...

Perplexity CEO Aravind Srinivas joins the show to explore how AI agents, personalization, and new browsing models could transform the internet experience.  From replacing mundane workflows with proactive assistance to envisioning a fully AI-native operating system, Aravind shares his long-term vision, the thinking behind Perplexity's new Comet browser, and why curiosity will remain humanity's most valuable skill in the AI era. We also dive into competing with Big Tech, protecting users from AI-generated “slop,” and the architectural choices that make AI-assisted browsing faster, more reliable, and more personal. ------

In this episode, I sit down with Kristin Russel, CMO of symplr, to unpack how she's building a unified brand in one of the most complex corners of healthcare — and doing it right in the middle of the AI revolution. Kristin shares how symplr has evolved from a collection of acquired companies into the “backbone of healthcare operations,” and why that's required not just smart marketing but category creation. We explore her concept of “branded demand,” how she balances ABM, demand gen, and opportunity marketing, and why she believes you can't outwork complexity — you have to outsmart it. From AI-driven personalization to surviving the shift toward AI-powered search, Kristin offers an inside look at how one of healthcare's biggest players is keeping their marketing fresh, relevant, and human.Key Topics:“(00:00) Kristin's untraditional path to marketing”“(03:00) The symplr story”“(09:30) Creating a new category”“(16:00) Growth marketing beyond new logos”“(21:45) The art of “branded demand”“(26:00) Adapting to the AI search shift”“(30:00) Always On / Always Optimizing”“(35:00) AI in content creation”“(39:00) Personalization at scale”“(41:45) Kristin's closing advice”Check out our full blog post where I break down Kristin's approach to “Branded Demand”.Interested in exploring how to build your brand? Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call—just an opportunity to talk through your LinkedIn questions and challenges.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!

Is your “healthy” diet making you sick? If you're battling fatigue, brain fog, bloating, or stubborn weight despite eating “right,” the problem may not be what you eat—but how your body processes it.Our guest, Ali Miller, is an integrative functional medicine practitioner and registered dietitian who's helped thousands uncover the hidden links between food, inflammation, hormones, and mental health. Her food-as-medicine approach blends hard science with personalized strategies that work in the real world.In this episode, you'll learn:How “healthy” habits may be harming youThe role of blood sugar in energy, mood, and weightThe connection between stress, gut health, and inflammationIf you've been doing everything “right” but still feel wrong, Ali's insights will help you take back control of your health.Quotes:“Giving up snacking and being conscious of carbs and really looking to balance out those carbs from whole food selections, and then having a protein or a fat paired with them, is a game changer in the beginning, and you can do that at any age.”- Ali Miller“Freedom comes with discipline and responsibility, but once we're able to have confidence in what we're putting in our body, it becomes really easy.”- Ali Miller“We are emphasizing health as this meta skill for the entire family. And we know that physical health is the precursor to mental health in so many ways.” - Matt BeaudreauKey Takeaways:Healthy Isn't Always Healthy – Even nutrient-rich foods can trigger inflammation or imbalance if they don't work for your body.Blood Sugar Matters for More Than Weight – Fluctuations can impact mood, energy, mental clarity, and cravings.Gut Health is Central to Overall Health – A compromised gut can lead to systemic inflammation and hormonal imbalances.Stress Directly Affects the Body – Chronic stress can disrupt digestion, immunity, and blood sugar regulation.Food is Medicine – The right foods can heal and restore balance, while the wrong ones can silently undermine health.Personalization is Key – One-size-fits-all diets often fail; solutions must be tailored to each person's needsConclusion:Ali Miller's work proves that lasting health isn't about following the latest diet trend—it's about understanding your body's unique needs and using food as targeted medicine. By addressing blood sugar balance, gut health, and stress, you can eliminate hidden triggers, restore energy, and feel like yourself again.Your body is always giving you feedback. The question is—are you listening?

What if the key to building lasting business relationships wasn't about selling harder, but about genuinely understanding others' perspectives?   In this conversation, Alina Trigub joins Angel to share practical strategies for connecting with people, raising capital, and navigating compliance in real estate syndications. Drawing from Dale Carnegie's timeless principles, Alina explains why empathy, sincerity, and genuine rapport are essential for success. She also breaks down key SEC regulations, including the differences between 506(b) and 506(c) exemptions, and how to avoid costly compliance mistakes.   [00:01 - 03:50] The Power of Positive Interaction How avoiding confrontation keeps conversations flowing in a positive direction. Why making people say “yes” early in a conversation builds rapport. The significance of seeing situations from another person's perspective.   [03:51 - 06:40] Rapport-Building in Action How remembering small personal details, like children's names, strengthens connections. Why sincerity in your smile matters more than you think. The importance of authentic listening to make people feel valued.   [06:41 - 09:31] Practice and Personalization How repeated practice reduces fear and builds confidence. Why you should focus on the strategies that resonate most with you. The importance of implementing a few effective techniques rather than forcing all of them.   [09:32 - 13:01] Compliance and the Rules of Raising Capital What the differences are between 506(b) and 506(c) exemptions. Why understanding “preexisting relationships” is critical for 506(b) offerings. The need to avoid compensation tied directly to capital raised.   [13:02 - 17:11] Finding the Right Fit with Investors How matching investor needs with your offering is like finding the perfect pair of shoes. Why a “no” today doesn't mean “no” forever. The importance of staying connected for future opportunities.   Connect with Alina:   https://www.linkedin.com/in/alinatrigub/   Key Quotes:   “The best way to be successful in anything you do is to understand the other person's point of view.” - Alina Trigub   “Just because they're not the buyer today doesn't mean they won't be the buyer next month.” - Angel Williams     Visit sponsorcloud.io/contact today and unlock $2,000 of free services exclusively for REI Rocks community members! Get automated syndication and investor relationship management tools to save time and money. Mention your part of the REI Rocks community for exclusive offers. Help make affordable, low-cost education summits possible. Check out Sponsor Cloud today!

A ransomware attack exposes personal medical records of VA patients. New joint guidance from CISA and the NSA emphasizes asset inventory and OT taxonomy. The UK government reportedly spent millions to cover up a data breach. Researchers identified two critical flaws in a widely used print orchestration platform.  Phishing attacks increasingly rely on personalization. Rooting and jailbreaking frameworks pose serious enterprise risks. Fortinet warns of a critical command injection flaw in FortiSIEM. Estonian nationals are sentenced in a crypto Ponzi scheme. Michele Campobasso from Forescout joins us to unpack new research separating the hype from reality around “vibe hacking.” Meet the Blockchain Bandits of Pyongyang. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Michele Campobasso from Forescout joins us to unpack new research separating the hype from reality around “vibe hacking.” Their team tested open-source, underground, and commercial AI models on vulnerability research and exploit development tasks—finding high failure rates and significant limitations, even among top commercial systems. Selected Reading Medical records for 1 million dialysis patients breached in data hack of VA vendor (Stars and Stripes) NSA Joins CISA and Others to Share OT Asset Inventory Guidance (NSA.gov) CISA warns of N-able N-central flaws exploited in zero-day attacks (Bleeping Computer) U.K. Secretly Spent $3.2 Million to Stop Journalists From Reporting on Data Breach (The New York Times) From Support Ticket to Zero Day  (Horizon3.ai) Personalization in Phishing: Advanced Tactics for Malware Delivery (Cofense) The Root(ing) Of All Evil: Security Holes That Could Compromise Your Mobile Device (Zimperium) Fortinet warns of FortiSIEM pre-auth RCE flaw with exploit in the wild (Bleeping Computer) Estonians behind $577 million cryptomining fraud sentenced to 16 months (The Record) Someone counter-hacked a North Korean IT worker: Here's what they found (Cointelegraph) Audience Survey Complete our annual audience survey before August 31. Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textWith a legacy that spans nearly a century, Tractor Supply Company (TSC) has grown from a humble mail-order catalog to the largest rural lifestyle retailer in North America. With over 2,500 stores across the U.S., including the Tractor Supply brand and pet-specialty retailer Petsense by Tractor Supply, the company continues to evolve—not just in size, but in how it builds meaningful, lasting relationships with its customers. Driving customer loyalty for the brand is Joe Leone, Vice President of Marketing, who now leads Tractor Supply's LEAP team, an integrated unit that oversees Loyalty, Engagement, Analytics, and Personalization. Leone and his team are reshaping the company's customer experience through data, strategic listening, and a deep commitment to mission-driven loyalty. 

We've reached the final chapter of our Making a Movement series, and we're leaning all in on what it truly means to empower action. This episode is a celebration of the heartbeat behind every movement: community. You'll hear the inspiring story of Hannah Lowe, a fearless mom on a mission who rallied her village to raise $2 million for her son's life-changing treatment. It's a powerful reminder that when a call to action is clear and authentic, it has the power to ignite a movement.We're also featuring insights from previous episodes with Celeste Flores, who pulls back the curtain on the global generosity of Giving Tuesday and the community-powered magic that drives it. Plus, Amanda Liaw shares why going deep, not just broad, is the key to building engagement that lasts. Together, we'll explore how to make participation joyful, how to sustain momentum, and why prioritizing your own well-being is essential for staying in the work.If you're ready to activate your community and believe in the ripple effect of good, this conversation is for you. Let's keep building this movement together.Episode Highlights: Empowering Action: making movements (02:15)Hannah Lowe's Story: Clear Messaging Mobilizes a Community (08:40)Giving Tuesday: Building Community Beyond Fundraising (15:30)Secret Sauce: Go Deep, Not Broad (22:05)Personalization at Scale: Partnerships and Human Stories (28:50)Gratitude First: Transforming Board Buy-In (34:10)Episode Shownotes: www.weareforgood.com/episode/536Thank you to our partners

“HRT is not just to feel better in the moment. It benefits your health in the long term,” Jila Senemar, MD, FACOG. Jila Senemar, MD, FACOG, distinguished OB/GYN, medical author, and expert consultant, joins us today to dive deep into women's hormone health, including hormone replacement therapy (HRT), powerful lifestyle modifications, and smart supplementation. Plus:    - The truth about HRT (~4:10) - Personalization of HRT (~7:55) - Powerful lifestyle modifications (~9:50) - Nutrition advice for menopausal women (~12:35) - The power of strength training (~17:12) - The importance of community (~23:20) - Getting quality sleep (~26:57) - HRT + lifestyle modifications (~29:25) - Go-to supplements (~31:35) - Is HRT for you? (~33:05) - The different forms of hormones (~36:15) - The right time to start HRT (~40:40) - Benefits of HRT (~43:00) - You are not alone (~45:40) - mindbodygreen's peri/menopause+ (~47:00) Referenced in the episode:  - Follow Senemar on Instagram (@drjilasenemar)  - Check out her website (https://jilamd.com/) - Use code MBGPOD for $550 off mindbodygreen's peri/menopause+ course.  Go to cozyearth.com and use code MBG for 40% off best-selling temperature-regulating sheets, apparel, and more. Trust me—you'll feel the difference the very first night. We hope you enjoy this episode, and feel free to watch the full video on YouTube! Whether it's an article or podcast, we want to know what we can do to help here at mindbodygreen. Let us know at: podcast@mindbodygreen.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Watch my first-ever conversation with a political leader on the Alloutcoach show who has also transcended business, entrepreneurship, community service, women's rights advocacy and sports science. This episode uncovers a personal story and manifestation of character and integrity of an inspiring, dynamic, and powerful leader, Hon. Leela Aheer, former Canadian Minister of Culture, Multiculturalism, and Women's rights, musician, and activist throughout her journey of transformation into becoming a business executive, entrepreneur and expert in optimizing athletic performance.In addition to lessons on sportsmanship-centered leadership in business, you will discover the difference precision medicine with multi-omics and slightest variance in our microbiome DNA can have on creating gold medalists in sports, and champions in health, training, rehabilitation and recovery.

Personalization of porn with Only Fans and AI virtual companions. Jim O’Day executive director of Integrity Restored joins Trending with Timmerie. (1:58) Gen Z females turning to old men for relationships. Why? (24:12) Motherhood changes Actress Jennifer Lawrence's life and reminds us of the need to rekindle tenderness in women. (43:04) Resources mentioned: https://integrityrestored.com/ Former top earning porn star and producer shares with Timmerie https://relevantradio.com/2024/09/adult-entertainer-to-catholic-convert-interview/ Good Pictures, Bad Pictures: Porn-Proofing Today’s Young Kids: https://www.amazon.com/Good-Pictures-Bad-Porn-Proofing-Todays/dp/0615927335

Today on the Salesforce Admins Podcast, we talk to John Wall, co-host of the Marketing Over Coffee Podcast. Join us as we chat about how new generative AI tools are enabling marketers to get more personalized. You should subscribe for the full episode, but here are a few takeaways from our conversation with John Wall. […] The post AI Is Transforming Marketing From Data to Personalization appeared first on Salesforce Admins.

What if the secret to better marketing isn't who your customer is — but how they think? In this episode of the Behavioral Economics in Marketing podcast, we explore how dual process theory — the idea that people make decisions using either fast, emotional (System 1) or slow, rational (System 2) thinking — can revolutionize your personalization and behavioral segmentation strategy. You'll learn how to identify which cognitive mode your audience is operating in and tailor your messaging, UX, and content to align with their mindset. Whether it's quick impulse buys or high-consideration purchases, we break down actionable tactics for reaching both System 1 and System 2 customers at the right time, with the right message. From ecommerce UX to digital ads, from loyalty programs to in-store experiences, discover how understanding thinking styles can help you boost engagement, improve targeting, and influence decisions more effectively. Keywords: dual process theory, System 1 and System 2, personalization strategy, behavioral segmentation, customer experience design, fast vs slow thinking, behavioral targeting, marketing psychology, decision-making science, intuitive vs rational behavior Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Another insightful episode of our Account Based Prospecting series — this time, exploring the operational intricacies of ABP with Sidney Waterfall, VP of Marketing at OpenBrand.In this conversation, you'll discover how Sidney and her team meticulously design and implement ABP strategies — from building and segmenting target account lists to leveraging data for personalized outreach. You'll also learn about the importance of CRM integration, automation in tracking account engagement, and the balance between data-driven decisions and intuitive insights. The second episode in our series, this is a foundational building block for any recruiter looking to build & scale a prospecting function at their agency. Chapters:00:00 - The recruiter's playbook for winning high-value clients05:30 - Why ABP is key to predictable growth for your agency08:10 - Building your Ideal Client Profile (ICP) from scratch14:20 - Using buying signals to identify high-intent clients25:30 - Personalization at scale: Crafting outreach that converts32:33 - Launching your prospecting function: The first 90 days41:50 - Balancing automation and the human touch in sales prospecting45:40 - The multi-touch strategy for winning high-value clients49:00 - Sidney Waterfall's playbook: Lessons from the prospecting front linesExplore all our episodes and catch the full video experience at loxo.co/podcastBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

In this episode, Lisa Duck and Susan Larimer are joined by Sami Bedelll-Mulhern to discuss the significance of email marketing for businesses, especially for direct sellers. They explore the importance of personalization, the difference between newsletters and sales emails, and the role of automation in streamlining email marketing efforts. Sami shares practical tips on how to write effective emails, the importance of consistency, and how to manage unsubscribes. The conversation emphasizes that email marketing is not dead and remains a powerful tool for engagement and revenue generation.Takeaways:Email marketing has the highest ROI of any digital strategy.Personalization in emails creates a stronger connection with customers.Consistency in sending emails leads to better engagement rates.Newsletters should provide value, not just sales pitches.Automation can save time and improve customer engagement.Choosing the right email platform is crucial for success.Writing at a fifth to seventh-grade level improves readability.Unsubscribes are a natural part of email marketing.Focus on the health of your email list, not just the size.Be authentic in your emails to attract the right audience.Chapters00:00 Introduction to Email Marketing03:06 The Importance of Email Marketing04:13 Personalization in Email Marketing06:33 Newsletters vs. Sales Emails11:40 Email Deliverability and Subject Lines21:28 Automation in Email Marketing24:38 Choosing the Right Email Marketing Platform26:24 Writing Effective Email Copy28:39 Simplifying Email Marketing for Beginners31:00 Building and Maintaining Your Email List33:57 Understanding Email Analytics and Trends36:32 Handling Unsubscribes and Cold Subscribers38:50 Crafting Engaging Subject Lines41:49 Embracing Authenticity in Email Communication44:16 Introduction and Gratitude44:46 Engagement and Community BuildingFind Sami @ easystylewithsami.com Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don't forget to share this episode with your network and help spread the word.Interested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | lisaduck.comGrab your ChatGPT Freebie hereFind Susan on social: Facebook | Instagram | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, we unpack how today's biggest mobile publishers are ditching segmentation in favor of experimentation at scale, what Apple's privacy-first approach means to running LTV-focused live ops, and why personalization is no longer a “nice to have” but a competitive weapon.Who better to answer the questions than the founding team of Metica, Phil Mohr, Puli Liyanagama, and Justin Stolzenberg?These aren't your average startup bros. We're talking about the same crew that built Comify (acquired by King), then DataTiger (acquired by Apple), and now they're back with a third act: Metica, a machine learning-powered platform tackling LiveOps personalization, blended ROAS optimization, and bid floor automation.Check out the STATE OF CREATIVES: https://tinyurl.com/393d9rum03:27 The Evolution of Data Analytics in Gaming 11:00 Metica and Its Purpose15:24 The Growth Loop24:44 Personalization at Scale: The Future of Gaming 33:21 Practical Applications in Game Development 43:08 Timing and Strategy 44:53 Future Roadmap

In this mini teaser episode of Behavioral Economics in Marketing, we revisit one of the most eye-opening episodes from Season 4: Dual Process Theory on Customer Journey Optimization. Learn how understanding the brain's two systems — the fast, intuitive System 1 and the slow, analytical System 2 — can transform the way you design touchpoints, content, and campaigns that align with how your customers actually think and decide. Then, we give you a preview of our new companion episode for Season 10: Personalization and Behavioral Segmentation: Targeting System One vs. System Two Customers. In this advanced exploration, we turn theory into practice — showing how to identify your customers' decision-making modes and tailor your strategy accordingly, using real-world brand examples and behavior-driven insights. This teaser introduces how Season 10 pairs a classic behavioral concept with a fresh application, giving you even more ways to influence decisions and build better customer experiences.

n this episode, I sit down with John Sutton, CEO and founder of Journey—a company rethinking loyalty from the ground up. We talk about why the traditional points-based model is outdated, and how Journey is introducing a smarter, more personalized system designed for independent and boutique hotels. John shares his path from helping scale Red Ventures into a digital powerhouse to now building a platform that gives hotels the tools to drive real guest loyalty—without relying on legacy tactics.We get into the psychology of what actually makes people come back, how personalization plays a role in the modern travel experience, and why Journey is building a network that puts both operators and guests first. Plus, we go deeper into John's perspective as a founder, a builder, and a father—and what it really takes to challenge an industry as entrenched as hospitality.

Chapters 00:00:00 Welcome and Guest Introduction 00:01:18 Tulu, OVR, and the RLVR Journey 00:03:40 Industry Approaches to Post-Training and Preference Data 00:06:08 Understanding RLVR and Its Impact 00:06:18 Agents, Tool Use, and Training Environments 00:10:34 Open Data, Human Feedback, and Benchmarking 00:12:44 Chatbot Arena, Sycophancy, and Evaluation Platforms 00:15:42 RLHF vs RLVR: Books, Algorithms, and Future Directions 00:17:54 Frontier Models: Reasoning, Hybrid Models, and Data 00:22:11 Search, Retrieval, and Emerging Model Capabilities 00:29:23 Tool Use, Curriculum, and Model Training Challenges 00:38:06 Skills, Planning, and Abstraction in Agent Models 00:46:50 Parallelism, Verifiers, and Scaling Approaches 00:54:33 Overoptimization and Reward Design in RL 01:02:27 Open Models, Personalization, and the Model Spec 01:06:50 Open Model Ecosystem and Infrastructure 01:13:05 Meta, Hardware, and the Future of AI Competition 01:15:42 Building an Open DeepSeek and Closing Thoughts We first had Nathan on to give us his RLHF deep dive when he was joining AI2, and now he's back to help us catch up on the evolution to RLVR (Reinforcement Learning with Verifiable Rewards), first proposed in his Tulu 3 paper. While RLHF remains foundational, RLVR has emerged as a powerful approach for training models on tasks with clear success criteria and using verifiable, objective functions as reward signals—particularly useful in domains like math, code correctness, and instruction-following. Instead of relying solely on subjective human feedback, RLVR leverages deterministic signals to guide optimization, making it more scalable and potentially more reliable across many domains. However, he notes that RLVR is still rapidly evolving, especially regarding how it handles tool use and multi-step reasoning. We also discussed the Tulu model series, a family of instruction-tuned open models developed at AI2. Tulu is designed to be a reproducible, state-of-the-art post-training recipe for the open community. Unlike frontier labs like OpenAI or Anthropic, which rely on vast and often proprietary datasets, Tulu aims to distill and democratize best practices for instruction and preference tuning. We are impressed with how small eval suites, careful task selection, and transparent methodology can rival even the best proprietary models on specific benchmarks. One of the most fascinating threads is the challenge of incorporating tool use into RL frameworks. Lambert highlights that while you can prompt a model to use tools like search or code execution, getting the model to reliably learn when and how to use them through RL is much harder. This is compounded by the difficulty of designing reward functions that avoid overoptimization—where models learn to “game” the reward signal rather than solve the underlying task. This is particularly problematic in code generation, where models might reward hack unit tests by inserting pass statements instead of correct logic. As models become more agentic and are expected to plan, retrieve, and act across multiple tools, reward design becomes a critical bottleneck. Other topics covered: - The evolution from RLHF (Reinforcement Learning from Human Feedback) to RLVR (Reinforcement Learning from Verifiable Rewards) - The goals and technical architecture of the Tulu models, including the motivation to open-source post-training recipes - Challenges of tool use in RL: verifiability, reward design, and scaling across domains - Evaluation frameworks and the role of platforms like Chatbot Arena and emerging “arena”-style benchmarks - The strategic tension between hybrid reasoning models and unified reasoning models at the frontier - Planning, abstraction, and calibration in reasoning agents and why these concepts matter - The future of open-source AI models, including DeepSeek, OLMo, and the potential for an “American DeepSeek” - The importance of model personality, character tuning, and the model spec paradigm - Overoptimization in RL settings and how it manifests in different domains (control tasks, code, math) - Industry trends in inference-time scaling and model parallelism Finally, the episode closes with a vision for the future of open-source AI. Nathan has now written up his ambition to build an “American DeepSeek”—a fully open, end-to-end reasoning-capable model with transparent training data, tools, and infrastructure. He emphasizes that open-source AI is not just about weights; it's about releasing recipes, evaluations, and methods that lower the barrier for everyone to build and understand cutting-edge systems. It would seem the

How To Optimize B2B Marketing Campaigns For ROIHave you ever tried to finish a round of golf as the sun goes down? It gets dark, you swing, but you can't really see where the hole is — you're just hitting into the dark. That's what many B2B brands are doing with their marketing: they're executing campaigns without clearly knowing where the target is or how to measure success.In this episode, I talk with Lori Turner Wilson, CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing Revolution. Lori shares her 12 Battles Framework, which gives companies a roadmap to bring clarity, focus, and measurable outcomes to their marketing.Together, we discuss how to:Use market research so you know exactly who you're targeting and why.Personalize your outreach to connect with prospects in meaningful ways.Integrate traditional channels like direct mail to complement digital campaigns and reach decision-makers effectively.Adopt authority marketing to position your brand as a trusted resource and help shorten the sales cycle.If you're serious about improving your marketing ROI, this conversation offers practical steps you can start implementing now — so you're no longer “hitting in the dark.”About Lori:Lori Turner Wilson is the CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing Revolution.URL - marketingresultsguaranteed.com/podcast -- use code "podcast" for special offersA quote from my book - "Defy the apathy the industry expects of you and declare, 'I deserve guaranteed marketing outcomes and anyone standing in my way will be lovingly removed.'" Timestamps:00:00 – Introduction: The Challenge of B2B Marketing00:35 – Meet Lori Turner Wilson: Author and CEO02:52 – The Importance of Market Research04:17 – ROI and Marketing Strategies07:33 – Diversification and Risk Mitigation09:29 – The Power of Direct Mail11:03 – Personalization in Marketing14:53 – The 12 Battles Framework22:30 – Authority Marketing and Giving Value24:31 – Conclusion and Final ThoughtsIf you found this conversation helpful, subscribe to the B2B Marketing Excellence podcast, leave a comment, and rank the show. Your feedback helps us continue sharing grounded, practical insights to help you succeed.

My mind is blown by NotebookLM.... again!The viral AI tool by Google just released an extremely impressive new update to its popular tool in Video Overviews. If you haven't used these yet, you won't want to miss this show. On Wednesdays, we put AI to work for you and your business with practical and actionable walkthroughs. This new release from Google couldn't have come at a better time.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:NotebookLM Video Overviews Feature LaunchHow NotebookLM Video Overviews WorkUpdates to NotebookLM Studio InterfaceCustomization and Personalization in Video OverviewsPulling Visuals from Uploaded PDFs in NotebookLMCreating Multiple and Multilingual Overview VersionsNotebookLM vs Google Gemini vs ChatGPT ComparisonFive Practical Uses for NotebookLM in BusinessTimestamps:00:00 "Everyday AI Livestream & Newsletter"05:09 New Paid Account Feature Details08:21 Keynote Speaking and Trainings Overview12:41 Dynamic Content Creation Tools14:25 "Personalized Onboarding with Notebook LM"20:11 "Interactive Audio-Visual Learning Benefits"21:41 Customizable Content for Diverse Teams26:26 Studio Panel Features Overview28:42 "AI Hype: Agent or Illusion?"30:53 Daily Content Review ProcessKeywords:NotebookLM, Google, NotebookLM video overviews, AI-powered video summaries, generative AI, video overviews, audio overviews, NotebookLM Studio, Google Gemini, AI learning tools, AI at work, business leaders AI tips, personalization features, customizable AI video, PDF uploads, AI keynote presentations, onboarding videos, HR onboarding AI, multilingual AI content, research analyst, team training AI, briefing docs, study guides, FAQs, mind maps, timelines, multitasking in AI tools, content sources, workspace accounts, sharing AI notebooks, visual AI summaries, global collaboration tools, Gemini 2.5 Flash, AI model grounding, AI content personalization, AI content creation, onboarding automation, pitch deck AI, industry-specific overviews, knowledge sharing, productivity tools, user interface updates, AI-powered presentations, lead magnets AI, pre-sales AI toolsSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

What happens when AI starts generating content for everyone—and no one wants to watch it?In this episode, MSNBC's Chris Hayes and ad tech veteran Antonio García Martínez join a16z General Partner, Erik Torenberg to unpack the shifting economics of attention: from the rise of “AI slop” and spammy feeds to the difference between what we want to pay attention to and what platforms push on us.They explore:How AI changes what gets created and what gets seenWhy internet ads still mostly suckThe return of group chats—and the slow death of mass cultureBased on Chris's new book The Sirens Call, this is a candid look at what AI might amplify or break in our online lives. Timecodes:0:00 Introduction 1:47 Meet the Guests: Chris Hayes & Antonio Garcia Martinez3:01 The Economics of Attention & AI Slop6:38 Acquisition vs. Retention: The Attention Challenge10:01 Fame, Identity, and Social Media Fragmentation13:21 The Group Chat Solution & Privacy16:01 Business Models, Community, and Technology19:01 Mass Culture, Fragmentation, and the Algorithm23:01 Ad Tech, Personalization, and Advertising Effectiveness29:01 The Future: AI, Growth, and Abundance Resources: Find Chris on X: https://x.com/chrislhayesFind Antonio on X: https://x.com/antoniogmLearn more about Chris' book ‘The Sirens' Call': https://sirenscallbook.com/Learn more about Antonio's book ‘Chaos Monkeys': https://www.harpercollins.com/products/chaos-monkeys-antonio-garcia-martinez?variant=32207601532962 Stay Updated: Let us know what you think: https://ratethispodcast.com/a16zFind a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

In this insightful summer bonus episode of the Remarkable Retail podcast, we welcome Stuart Hogue, Lands' End, Senior Vice President, US Consumer, for a fast-paced conversation recorded live at the CommerceNext Growth Show in New York City. Stuart brings a wealth of brand experience—spanning time at Nike and a passion for brand strategy shaped by none other than fellow podcast guest Scott Galloway—and shares how Lands; End is evolving while staying grounded in its heritage.Founded in 1963 as a sailing outfitter, Lands' End has evolved over the decades from a catalogue stalwart to a digitally savvy harmonized retailer. Stuart walks us through how the company continues to build on its legacy of quality, durability, and classic American style, while embracing modern retail strategies—from digital marketplaces and fashion drops to AI-driven customer discovery.Stuart details Land's Ends; successful expansion into platforms like Nordstrom.com and Amazon, where clever use of data helped make their Bedford quarter-zip sweater a top seller. He emphasizes the importance of aligning product selection with platform-specific customer mindsets, demonstrating a sharp and disciplined approach to marketplace strategy.We also delve into how Lands' End achieved surprising viral success through personalized tote bag pop-ups in Soho, which not only drove younger customer engagement but also created powerful emotional brand moments that were amplified organically through TikTok. The brand's strategic move toward monthly product drops has helped introduce newness while preserving customer loyalty around legacy franchises, such as Tugless swimsuits, no-iron chinos, and its legendary Squall jackets.Stuart shares thoughtful insight into omnichannel retail, calling it less about technology and more about being present at key customer moments across touchpoints. He highlights the growing influence of AI agents. He emphasizes the need for brands to prepare for a new era of product discovery, where brand authority and relevance across marketplaces become increasingly crucial for staying top of mind. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

In this episode of the AdTechGod pod, Edina Kalamperovic, SVP of Retail Growth at Epsilon, shares her unique journey from agency to ad tech, emphasizing the importance of understanding client relationships and the evolving landscape of digital advertising. She discusses the significance of data utilization, personalization, and the future of retail media, while also highlighting her personal brand loyalty to Anthropology and the impact of consumer experience. Takeaways Edina's journey into advertising was influenced by her creative background and desire for impact. Understanding the psychology of consumers is crucial in advertising. Clients are increasingly focusing on customer-centric strategies and data utilization. Personalization is key to effective marketing campaigns. Loyalty should be viewed as a mindset rather than a program. Retail media presents new opportunities for brands to connect with consumers. Measurement and understanding of data are critical for driving business outcomes. The retail landscape is evolving, requiring brands to adapt to consumer preferences. In-store experiences can significantly enhance customer loyalty. Brands that understand their customers will succeed in a competitive market. Chapters 00:00 Introduction to AdTech and Edina's Journey 08:20 The Evolution of Client Relationships and Data Utilization 15:39 Retail Media and the Future of Commerce 20:28 Personal Brand Loyalty and Consumer Experience Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you feeling overwhelmed by your nonprofit's workload? In this episode, I sit down with Karen King, founder of Gold Star Pro, to explore how automation can revolutionize your organization's productivity and give you back precious time to focus on your mission. Embracing Automation Without Losing the Human Touch Karen shares valuable insights on: - Why automation doesn't mean depersonalization - How to create personalized experiences at scale - Balancing efficiency with authenticity in your communications Streamlining Your Nonprofit's Processes Discover practical strategies for: - Identifying tasks that can be automated - Creating a roadmap for implementing automation - Leveraging data to make informed decisions Overcoming Common Automation Hurdles We address key concerns, including: - Maintaining consistency in your messaging - Ensuring quality control in automated processes - Freeing up time for strategic thinking and creativity Getting Started with Automation Learn how to: - Map out your current processes - Identify areas for improvement - Choose the right tools for your organization's needs Whether you're a small grassroots organization or an established nonprofit, this conversation offers fresh perspectives on how to work smarter, not harder. Don't miss this opportunity to explore strategies that could transform your approach to productivity and impact. Want to skip ahead? Here are some key takeaways: 06:28 Mapping Your Processes Learn why creating a roadmap is crucial before implementing any automation tools. 12:47 Personalization in Automation Discover how to maintain a human touch while leveraging technology for efficiency. 19:36 Data-Driven Decision Making Explore how automation can provide valuable insights to guide your strategy. 26:15 Consistency and Trust-Building Understand how automation can help you maintain a consistent presence and build trust with your audience. Don't let burnout hold your nonprofit back. Tune in to learn how automation can help you create more impact while reclaiming your time and energy. Resources Worldschooling Central: A community founded by Karen King, helping families educate their children through travel.: https://www.worldschoolingcentral.com/ The Escapepreneur: Another program by Karen King, teaching entrepreneurs how to design businesses that fund their ideal lifestyle.: https://www.theescapepreneur.com/ Karen King Karen King is a visionary entrepreneur, world traveler, and founder of Gold Star Pro—a platform and coaching program designed to help solopreneurs and coaches build scalable, location-independent businesses. With over a decade of experience in technology coaching and marketing, Karen specializes in simplifying business automation so her clients can focus on creating freedom, not just revenue. After leaving corporate burnout behind, Karen sold everything to travel the world with her family, embracing a “world schooling” lifestyle for nearly a decade. This journey inspired her to launch Worldschooling Central, a 13,000-member community helping families educate their children through travel. Now, she merges her expertise in business automation with her passion for freedom through The Escapreneur Movement—a program teaching entrepreneurs how to design businesses that fund their ideal lifestyles. Learn more at usegoldstar.com https://www.facebook.com/groups/worldschoolingcentral https://www.instagram.com/gold.star.pro/ https://www.linkedin.com/in/karen-e-king/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

In this episode of Skin Anarchy, host Dr. Ekta Yadav sits down with Irina Mazur, Chief Product and Marketing Officer at Revieve, to explore how AI is revolutionizing beauty—not just in products, but in personalized consumer experiences. With a background in mobile tech and digital health, Irina brings a deep understanding of how data can solve real-world problems—especially in an industry where personalization has become a buzzword.Revieve is building something different: a diagnostic platform that uses selfie-based analysis and hundreds of proprietary skin metrics to provide tailored skincare, makeup, and wellness recommendations—without collecting any personally identifiable data. But this isn't just about tech. It's about helping people understand the truth about their skin, bridging the gap between perception and clinical reality, and empowering consumers to make smarter, more confident choices.Irina shares how the company's approach to personalization goes far beyond basic filters. It adapts to the user, the brand, the category, and even the shopping environment. And for retailers, Revieve delivers serious impact: boosting conversions, increasing basket size, and even informing product development through anonymized insights.If you're curious about the future of diagnostics in beauty, the role of AI in lifestyle-based skincare, or how trust and transparency are redefining the industry, this conversation is a must-listen. Tune in to discover how Revieve is building the infrastructure for the next generation of intelligent, ethical, and personalizedTo learn more about Revieve, visit their website and social media.CHAPTERS:(0:00) Introduction to Irina Mazur and Revieve(1:05) Irina's Career Journey and Tech Influence in Beauty(2:46) The Evolution of Beauty and Consumer Interactions(4:00) Revieve's Comprehensive Consumer Journey(5:58) The Real Meaning of Personalization in Beauty(9:03) Skin Analysis Through AI and Consumer Perception(12:04) Educating Consumers on Their Skin Health(14:01) How Revieve Guides Product Recommendations(25:53) Wellness Integration into Beauty and Future Expansion(29:12) Closing Thoughts on the Future of Personalization in BeautyPlease fill out this survey to give us feedback on the show!Don't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform.Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf! Hosted on Acast. See acast.com/privacy for more information.

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Smart Business Strategies: Learn, Adapt, Succeed | Insights from a Veteran Entrepreneur In this episode, Pat discusses the importance of learning from others in the industry while adapting their strategies to suit individual business needs. Sharing personal experiences, he highlights how borrowing ideas from successful people across various sectors can propel businesses to new heights. By blending these insights with unique circumstances and preferences, business owners can achieve greater success and efficiency. Tune in for actionable advice on balancing imitation with innovation, and why it's crucial to leverage proven methods for faster growth. 00:00 Introduction: Borrowing Ideas in Business 00:48 Learning from Industry Leaders 02:40 Adapting Ideas to Your Unique Business 03:43 Avoiding Common Pitfalls 04:47 The Importance of Personalization 06:13 Conclusion: Learn, Adapt, and Succeed

In this bonus episode recorded live from the eduWeb Summit, Dustin sits down with Eric Butler from Modern Campus about how today's content management systems are powering smarter, more personalized digital experiences for students. From AI-powered personalization to low-code flexibility for campus editors, Eric shares how Modern Campus is helping institutions turn their websites into dynamic, student-first platforms—without overwhelming their already stretched teams.Guest Name: Eric Butler - Senior Account Manager at Modern CampusGuest Social: LinkedInGuest Bio: Eric Butler currently serves on the Account Management team at Modern Campus. He has a deeply personal desire to improve the quality of relationships and overall performance of his clients. He helps customers launch new technology platforms, extend the use of their existing tools to reduce friction, and improve overall student satisfaction. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

In this episode, we explore how to create AI-powered product listings that don't just rank, they convert. Now we're not ditching keywords, but we're making them smarter and more aligned with how today's shoppers search, ask, and buy. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos AI in e-commerce is evolving rapidly, and we're thrilled to have Ritu Java, CEO of PPC Ninja, sharing her unique insights on how sellers can adapt. Ritu discusses using Amazon's AI tool, Rufus, which transforms customer queries into high-converting listing copy. The shift from traditional keyword searches to conversational searches is not just a trend but a paradigm shift that sellers must grasp to remain competitive. With Ritu's vast experience in e-commerce and Amazon advertising, she provides invaluable advice on making your product listings AI-ready, ensuring they rank and convert effectively. Amazon's AI ecosystem is more robust than ever, with tools like Rufus and COSMO leading the charge. We explore how these systems, in conjunction with Alexa Plus, create a more personalized shopping experience by understanding user intent beyond simple keyword matching. Rufus, with its Q&A format, assists shoppers in an intuitive way, enhancing the overall shopping journey. By diving into the intricacies of these AI models, including advancements in semantic understanding and personalization, you'll gain a clearer understanding of how these technologies can be leveraged to enhance product discovery and customer satisfaction. But how do you make sure Rufus notices your listings? We unpack strategies to optimize product visibility and engagement, from using synonyms in listings to transforming FAQs into compelling visuals that address customer concerns. A standout main image can significantly influence both search visibility and consumer interest, and utilizing all available image slots can cater to a diverse audience. Ritu offers creative solutions for presenting additional product information without overwhelming potential buyers, including the strategic use of comparison slides and detailed specifications. Tune in to discover how to stay ahead in the AI-powered e-commerce landscape. In episode 658 of the Serious Sellers Podcast, Carrie and Ritu discuss: 00:00 - AI-Powered Product Listings for High Conversions 03:34 - Shifting to Conversational Search on Amazon 09:00 - The Future of Rufus Search 14:46 - Understanding COSMO and Rufus on Amazon 20:50 - Customized Ranking and Personalization on Amazon 25:43 - AI Strategies for Rufus Engagement 31:58 - Optimizing Responses to Product Questions 33:08 - Maximizing Product Listing Keywords for Rufus 36:35 - Maximizing SEO With Your Main Image 43:38 - Frequency of Extracting Questions From Rufus

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With all the data at our fingertips, why do so many companies still struggle to deliver truly personalized experiences at scale? Agility requires being able to cut through the noise of data and culture shifts to deliver experiences that truly resonate with each individual.Today we're going to talk about personalization maturity, the role of machine learning, deep learning, and generative AI in driving relevance, and how to future-proof your martech stack with open, flexible architectures that enable best-in-class personalization. To help me discuss this topic, I'd like to welcome Yaniv Navot, Former Dynamic Yield by Mastercard CMO and current SVP of Commercialization for Customer Acquisition & Engagement at Mastercard. About Yaniv Navot Former Dynamic Yield by Mastercard CMO and current SVP of Commercialization for Customer Acquisition & Engagement. He is marketing leader and personalization expert with nearly two decades of experience driving performance-driven marketing at scale. He shaped the personalization market and led the company's rise as an industry leader. Joining as the first marketing hire, Yaniv built a world-class team and partnered with top B2C brands to deliver impactful, cutting-edge personalization strategies. Follow him on LinkedIn: @yanivnavot. Yaniv Navot on LinkedIn: https://www.linkedin.com/in/yanivnavot/ Resources Mastercard: https://www.mastercard.com https://www.mastercard.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company