Podcasts about Personalization

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Best podcasts about Personalization

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Latest podcast episodes about Personalization

The Balance, by Dr. Catlin Tucker
Maximizing Personalization and Agency with Must-Do vs. May-Do Stations

The Balance, by Dr. Catlin Tucker

Play Episode Listen Later Jun 10, 2025 15:39


In this episode, I dive into a powerful variation of the station rotation model designed to maximize personalization and student agency. By using data to assign must-do stations and allowing students to choose from may-do options, teachers can tailor learning while giving students meaningful control over their experience. I share examples across subjects and tips for making this model work in your classroom. If you're ready to make your rotations more strategic, flexible, and student-centered, this one's for you. Available now! The Station Rotation Model and Universal Design for Learning: Elevating Tier 1 Instruction and Cultivating Learner Agency Bulk orders of 10+ Related Blog The Station Rotation Model: Must-Do vs. May-Do Stations

Around with Randall
Episode 233: Creating Second Time Repeat Donors: Needing Speed and Personalization to Succeed

Around with Randall

Play Episode Listen Later Jun 10, 2025 27:02


Most first-time donors are testing the waters—curious if your nonprofit delivers on its promise and if a deeper connection is worth their investment. That's why speed isn't just a courtesy in stewardship; it's a strategy. In this episode, I explore how re-qualifying new donors within the first 90 days can mean the difference between a one-time gift and a lifetime of giving. The data is clear: fast, thoughtful follow-up—especially from the right people—dramatically boosts your donor retention and major gift potential.

Talk Commerce
Transforming Enterprise Web Performance Through Edge Computing and AI with Drew Chambers

Talk Commerce

Play Episode Listen Later Jun 10, 2025 21:26


In this episode of Talk Commerce, Drew Chambers, EVP of Marketing at Harper, discusses the critical aspects of web and application performance, emphasizing the importance of site speed, technical SEO, and the role of AI in enhancing user experience. He explores the challenges and opportunities presented by composable commerce and edge architecture, and how these elements can be leveraged to create personalized experiences for users. The conversation highlights the need for marketers to adapt to new technologies and optimize their strategies for better performance and ROI.TakeawaysSite speed is crucial for retaining user attention.Technical SEO is essential for improving organic search rankings.AI can help identify performance issues in code and tech stacks.Composable commerce is an architectural choice, not a business model.Edge architecture enhances user experience by reducing latency.Personalization is key to effective marketing strategies.Marketers need to adapt to AI tools for better workflows.Performance impacts ROI significantly in e-commerce.Mobile experience should be prioritized in digital strategies.Harper provides solutions for enterprise-level performance challenges.Chapters00:00Introduction to Harper and E-commerce Trends03:18The Importance of Page Load Speed06:13AI's Role in Performance Measurement09:02Navigating Composable Architecture Challenges11:37Understanding Edge Architecture14:00Leveraging AI for Personalized Experiences16:55Closing Thoughts and Contact Information

Startup Gems
This AI Tool Replaces $2K Reports. Here's How to Profit ⏐Holdco Bros. Ep. #179

Startup Gems

Play Episode Listen Later Jun 6, 2025 36:09


HoldCo Bros are back! In this episode, Nik and I talked about some of the most practical AI use cases we've seen in a while. I shared a new idea I spun up just 10 minutes before we hit record, literally bought the domain and had Replit building it mid-episode. We talked about how to turn AI-generated pitch decks into real income, how to use Manus and Perplexity Labs to shortcut market research and make money with it, and how quizzes powered by LLMs can reshape hiring and lead gen. This one's packed with ideas for anyone trying to actually use AI to build and grow something fast.Learn more about Nik here: http://linktr.ee/cofoundersnikShare your ideas with us:Nik@cofounders.comChris@cofounders.comTimestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 The Underrated Potential of AI02:58 Innovative AI Applications and Ideas05:48 Leveraging AI for Personalization and Hiring09:14 Pitch Decks and AI: A New Frontier12:08 Using AI for Market Research and Lead Generation15:00 Prompt Engineering: Enhancing AI Outputs17:52 Perplexity Labs: Revolutionizing Research21:07 B2B Applications of AI-Driven Reports

Platforms 4 Future
The Future of Luxury Shopping: Platforms, Personalization & AI with Bastian Herr (GLOBUS)

Platforms 4 Future

Play Episode Listen Later Jun 6, 2025 40:39


In this episode of Beyond Core, we sit down with Bastian Herr, Head of Marketplace at GLOBUS, one of Switzerland's leading premium and luxury department store chains, to unpack the evolving world of luxury shopping, curated platforms, and the transformative role of AI in retail.

Integrity Restored Podcast
Episode 230 - The "Personalization" of Porn

Integrity Restored Podcast

Play Episode Listen Later Jun 5, 2025 15:47


Jim discusses the frightening trend of customizable, personalized adult content and what it means -- how we can be aware of the changes and what to do about them.  Even more time being spent isolating and consuming The fallacy of virtual relationships Potential legal issues

Get Well, Better: Health and Wellness Reimagined
21. Eat Smarter, Not Less: A New Approach to Weight and Wellness

Get Well, Better: Health and Wellness Reimagined

Play Episode Listen Later Jun 5, 2025 39:10


Why is it so hard to keep weight off — even after you lose it?The Lanby's Wellness Advisor and Registered dietitian Rachel Brief, MS RD unpacks the truth about weight management, hormones, and the mindset shift needed to build a sustainable, joyful relationship with your body and nutrition.Rachel explains why sustaining weight loss matters more than crash dieting, how gender and hormones affect your ability to lose weight, and why postpartum women need to shift the narrative from “bouncing back” to “nourishing forward.” From the science of blood sugar regulation to the power of personalized nutrition, this conversation is packed with insights that will help you rethink your wellness journey — not with restriction, but with intention and empowerment.RESOURCES: Meet your Care Team: Rachel Brief, Registered Dietitian Nutritionist CHAPTERS: 00:00 Introduction to Weight Management and Wellness03:00 The Journey to Becoming a Dietitian05:47 Understanding Weight Management vs. Weight Loss08:59 Gender Differences in Weight Loss11:56 The Impact of Hormones on Weight Management14:48 Assessing Weight Management Strategies18:11 Postpartum Weight Loss Challenges20:55 The Importance of Nutrition Quality23:51 Active Daily Living vs. Structured Workouts27:08 The Role of Blood Sugar in Weight Loss29:58 Personalization in Weight Management32:56 Conclusion and Key Takeaways

PeerView Family Medicine & General Practice CME/CNE/CPE Video Podcast
Meredith E. Clement, MD - PrEP Personalization in Key Populations: Understanding Unique Needs and Challenges in PrEP Provision

PeerView Family Medicine & General Practice CME/CNE/CPE Video Podcast

Play Episode Listen Later Jun 4, 2025 55:02


This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/NCPD/CPE/AAPA/CECH/IPCE information, and to apply for credit, please visit us at PeerView.com/CNQ865. CME/MOC/NCPD/CPE/AAPA/CECH/IPCE credit will be available until May 25, 2026.PrEP Personalization in Key Populations: Understanding Unique Needs and Challenges in PrEP Provision In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis program has been supported by an independent educational grant from Gilead Sciences, Inc.Disclosure information is available at the beginning of the video presentation.

PeerView Clinical Pharmacology CME/CNE/CPE Audio Podcast
Meredith E. Clement, MD - PrEP Personalization in Key Populations: Understanding Unique Needs and Challenges in PrEP Provision

PeerView Clinical Pharmacology CME/CNE/CPE Audio Podcast

Play Episode Listen Later Jun 4, 2025 55:02


This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/NCPD/CPE/AAPA/CECH/IPCE information, and to apply for credit, please visit us at PeerView.com/CNQ865. CME/MOC/NCPD/CPE/AAPA/CECH/IPCE credit will be available until May 25, 2026.PrEP Personalization in Key Populations: Understanding Unique Needs and Challenges in PrEP Provision In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis program has been supported by an independent educational grant from Gilead Sciences, Inc.Disclosure information is available at the beginning of the video presentation.

The Ultimate Journey of Self-Care
The Healthy, Rich & Happy Story with Jacopo Iasiello

The Ultimate Journey of Self-Care

Play Episode Listen Later Jun 3, 2025 41:31


For this interview, Alison connects with Jacopo Iasiello, a prominent real estate broker and investor, who shares his unique journey from aspiring professional soccer player to successful entrepreneur. Living between Miami and Italy, his experiences include launching over 20 jewelry shops and navigating the challenges of the U.S. real estate market during the subprime crisis.Alison and Jacopo dive into the principles from his newly published book, which emphasizes a holistic approach to health, wealth, and happiness through daily practices. Jacopo highlights meditation and structured morning routines, discussing how self-awareness and alignment with internal values can lead to true fulfillment. His insights offer a compelling perspective on balancing personal well-being with professional success, making this episode a valuable resource for anyone seeking inspiration to harmonize their lives.HIGHLIGHTS:2:51 Journey from Italy to the U.S.5:34 Business Culture Differences8:22 Meditation and Daily Routine11:08 Building the Interior Before Exterior14:58 Personalization in Wellness17:12 The Importance of Energy19:52 Finding Your Own Path24:19 Experimenting with Your Routine29:08 The Correlation Between Fitness and Success31:09 Defining Richness and Happiness33:41 Intentions and ResultsCONNECT WITH JACOPO:Website | Facebook | Instagram | YouTubeSPONSOR:Cellev8Discount code: THEALISONK2024ALISON'S LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Leaders in Customer Loyalty, Powered by Loyalty360
Leaders in Customer Loyalty: Industry Voices Personalization at Scale: How Blings Is Transforming Customer Loyalty with Real-Time Video

Leaders in Customer Loyalty, Powered by Loyalty360

Play Episode Listen Later Jun 3, 2025 21:13 Transcription Available


Send us a textIn an era of short attention spans and digital overload, traditional loyalty communications are increasingly falling flat. For Yosef Peterseil, COO and Co-Founder of Blings, the solution lies not just in better content, but in a more engaging medium altogether. "We're all in a video world. We're all on TikTok and YouTube and Netflix, and that's what we're used to consuming."Founded in 2019, Blings is a technology company helping brands deliver personalized customer communications replacing static emails and generic SMS with real-time, dynamic video. At the core of this transformation is the company's patented MP5 video format, which allows personalized videos to be rendered directly on the end user's device.

DGMG Radio
B2B Website Optimization: Real Examples and Live Feedback

DGMG Radio

Play Episode Listen Later Jun 2, 2025 62:16


#251 Website Optimization | In this episode, Danielle is joined by Guy Yalif, Chief Evangelist at Webflow; Talia Wolf, Founder and CEO of Getuplift; and Scott Cappuzzo, Web Strategist at Webflow. Together, they dig into what actually makes a B2B website convert and why most homepages are missing the mark.This panel brings deep experience in conversion rate optimization, UX strategy, and messaging clarity, sharing practical tips and live feedback from real B2B websites submitted by Exit Five members.Danielle, Guy, Talia, and Scott cover:The #1 mistake B2B marketers make on their homepage and how to fix it with customer-driven messagingSmart ways to test and optimize (even if you don't have high traffic)How to write CTAs that meet buyers where they are in the journey (and get more clicks)Whether you're planning a homepage redesign or just want to tighten your headline and CTA copy, this session will help you make smarter website decisions grounded in expert feedback and real examples.Timestamps(00:00) - – Intro (02:08) - – Meet the expert panel (04:48) - – The biggest homepage mistake (07:28) - – What customers *really* want (08:08) - – The CTA copy test (09:18) - – Why A/B testing isn't always right (11:58) - – Personalization you can actually use (14:08) - – What's a “good” conversion rate? (17:28) - – CTA clarity vs. creativity (21:08) - – Why messaging must come first (23:08) - – How to do helpful personalization (30:29) - – Emotional drivers in B2B (32:29) - – Live teardown #1: ContactMonkey (39:09) - – Visuals, CTAs, and clarity (44:29) - – Live teardown #2: StreamTech (49:49) - – Outdated visuals and lost messaging (53:24) - – Chatbots: thoughtful vs. disruptive (54:39) - – Live teardown #3: CallTrackingMetrics (57:19) - – Final ratings + wrap-up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Reading With Your Kids Podcast
Beat the Summer Slide: Books for Every Age

Reading With Your Kids Podcast

Play Episode Listen Later Jun 1, 2025 58:53


Looking for the ultimate summer reading strategy? We've got you covered! In this jam-packed episode of Reading with Your Kids, experts from Bookalicious reveal how to prevent the dreaded "summer slide" and make reading an adventure kids will actually enjoy. Did you know kids can lose up to 20% of their school-year learning during summer break? Yikes! But here's the good news: reading just five books can totally turn that around. Lea Anne Borders and Lorien Hunter from Bookalicious share game-changing tips for parents looking to keep their kids' brains sharp and engaged. The secret weapon? Personalization! Their innovative website lets kids create a custom "book emoji" avatar that helps recommend books perfectly matched to their interests. Whether your child loves sports, science, humor, or adventure, there's a book waiting to capture their imagination. We've got recommendations for every age group:     Picture book lovers will adore hilarious titles like "Don't Trust Fish"     Middle-grade readers can dive into time-travel adventures     Graphic novel fans have plenty of cool options     Teens can explore deeper, more complex stories Pro tips from the experts:     Let kids choose their own books     Create a judgment-free reading zone     Model reading behavior as parents     Explore diverse genres and formats Bonus: Use promo code RWYK SUMMER for 15% off and free shipping at Bookalicious.com! Bonus content includes a delightful chat with Cody Burke about his new picture book "Take Me Back to Oklahoma," adding an extra layer of storytelling magic to this must-listen episode. Don't let summer become a learning wasteland. Grab some books, get reading, and watch your kids' imaginations soar! Click here to visit our website – www.ReadingWithYourKids.com Follow Us On Social Media Facebook - https://www.facebook.com/readingwithyourkids Instagram - https://www.instagram.com/readingwithyourkids/ X - https://x.com/jedliemagic LinkedIn - https://www.linkedin.com/company/reading-with-your-kids-podcast/ Please consider leaving a review of this episode and the podcast on whatever app you are listening on, it really helps!

Beyond Times Square
The Power of Personalization – Our Rebrand & the Experience Designers Behind the Magic

Beyond Times Square

Play Episode Listen Later May 30, 2025 50:01


Join us for an exciting behind-the-scenes webinar as we talk about our upcoming rebrand from Beyond Times Square to American Stories Travel—a new name that reflects our passion for creating unforgettable journeys through storytelling, personalization, and seamless service.You'll also meet one of our top FIT Experience Designers, Mary Eggert, who brings these journeys to life. Discover how our team of experts partner with travel advisors like you to craft immersive, one-of-a-kind itineraries that surprise and delight luxury travelers—turning every trip into a treasured chapter.Part 1: Rebranding Reveal•Why We're Changing Our Name•What This Means for You•What You Can ExpectPart 2: Meet An Experience Designer•How our team collaborates with you to personalize every itinerary•What makes our experiences unforgettable•Advisor tips for collaborating with our teamBe among the first to experience the next chapter of luxury travel.

AI Hustle: News on Open AI, ChatGPT, Midjourney, NVIDIA, Anthropic, Open Source LLMs
Google AI Gets Ad-Savvy: What It Means for Users and Entrepreneurs

AI Hustle: News on Open AI, ChatGPT, Midjourney, NVIDIA, Anthropic, Open Source LLMs

Play Episode Listen Later May 29, 2025 8:55


In this episode, Jaeden breaks down key updates from Google I/O, spotlighting the rollout of ads within Google's new AI Mode. He explores the potential impact on user trust, the personalization of search experiences through data-driven responses, and how this shift could lead to increased search volume. The conversation also highlights new opportunities for entrepreneurs looking to tap into AI-powered advertising.Chapters00:00 Google I.O. and AI Mode Updates02:38 The Impact of Ads on AI Trust05:51 Personalization and Data Utilization in AI08:32 Opportunities for Entrepreneurs in AI AdvertisingAI Hustle YouTube Channel: https://www.youtube.com/@AI-Hustle-PodcastOur Skool Community: https://www.skool.com/aihustle/aboutTry AI Box: ⁠⁠https://AIBox.ai/⁠⁠

Trending with Timmerie - Catholic Principals applied to today's experiences.

Personalization of porn with Only Fans and AI virtual companions. Jim O’Day executive director of Integrity Restored joins Trending with Timmerie. (1:49) Gen z females turning to old men for relationships. Why? (23:32) Motherhood changes Actress Jennifer Lawrence's life and reminds us of the need to rekindle tenderness in women. (42:25) Resources mentioned : https://integrityrestored.com/ Former top earning porn star and producer shares with Timmerie https://relevantradio.com/2024/09/adult-entertainer-to-catholic-convert-interview/ Good Pictures, Bad Pictures: Porn-Proofing Today’s Young Kids: https://www.amazon.com/Good-Pictures-Bad-Porn-Proofing-Todays/dp/0615927335

Revenue Rehab
When Your Buyers Are Ready to Engage You're Dropping the Ball

Revenue Rehab

Play Episode Listen Later May 28, 2025 43:24


This week on Revenue Rehab, Brandi Starr is joined by Maddie Bell, CEO and Co-founder of Scheduler AI, who believes “the real risk isn't in the dark funnel—it's failing to deliver when the buyer finally raises their hand.” In this episode, Maddie challenges the industry's obsession with “speed to lead,” urging revenue leaders to prioritize “speed to first conversation” with AI-driven, buyer-centric engagement. She warns that outdated playbooks and one-way automation are leaving revenue on the table, while today's buyers self-educate and expect immediate, meaningful interaction. Will Maddie's call for rethinking the moment of engagement change your strategy—or change your mind?  Episode Type: Problem Solving  Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Dark Funnel Obsession—Are Revenue Teams Focusing on the Wrong Problem? [01:10]  Maddie Bell argues that while the industry is fixated on the challenges of the dark funnel and invisible buyer research, the true risk lies elsewhere: "The real risk isn't what you can't see, it's what you fail to act on when the buyer finally makes themselves known." She challenges CMOs and CROs to shift resources away from just uncovering hidden intent and instead ensure their processes and tech are ready for the critical moment buyers raise their hand. Brandi aligns with this shift, probing what readiness really entails and how companies can retrain their focus accordingly.  Topic #2: Personalization at Scale—Why Automation Isn't Enough [13:36]  Maddie claims that traditional personalization methods—triggered email sequences and static nurture paths—have reached their limits due to the sheer number of signals and permutations needed. She challenges the industry to move beyond guessing with automation: "It's just really hard to personalize for a person without asking them about themselves again, without starting a two-way conversation." The discussion centers on the need for AI-driven, dynamic conversations to achieve true personalization, not just more sophisticated drip campaigns.  Topic #3: AI as the Connector—Transforming Handoffs and Sales Structure [28:38]  Maddie boldly asserts that AI agents are poised to revolutionize not just engagement, but the very structure of sales teams and revenue processes. She explains, "If you have the AI routing, you can create intelligent loops that essentially solve the leak across the pipeline..." prompting leaders to rethink their approach to sales specialization, handoff rigor, and marketing-sales alignment. Brandi challenges the scalability and organizational implications, sparking discussion on how revenue leaders should sequence process improvement before layering on AI.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “I think they look for solutions to new things rather than solving problems that again, they already have. Right. Because at the end of the day, if we're already making buyers wait hours, days, if we follow up at all, just solving that in the near term is going to get you a measurable pipeline win now without having to re redo and try all this new stuff that you don't really know where it's going to go.” – Maddie Bell  Why It Fails: Chasing after new, untested solutions distracts teams from addressing the core issues already affecting buyer engagement. If companies ignore existing process gaps—like long response times—they miss out on immediate revenue gains and risk investing in initiatives that may not address their current challenges.  The Smarter Alternative: Focus first on quantifying and solving existing friction points in the buyer journey, such as reducing wait times and ensuring prompt follow-up. By tackling these proven problems, organizations can unlock measurable wins and lay a stronger foundation before experimenting with new tools or strategies.  The Most Damaging Myth  The Myth: “The moment they raise their hand visibly is the start of the process.” – Maddie Bell  Why It's Wrong: Many go-to-market teams treat the buyer's visible hand-raise—like filling out a form—as the beginning of engagement. But as Maddie points out, buyers actually start their process much earlier, often spending significant time researching and self-educating long before giving up their information. This myth leads companies to ignore the vast majority of prospects who never fill out a form (97%), missing opportunities to start conversations earlier and losing out on pipeline growth.  What Companies Should Do Instead: Recognize that the buying journey begins well before formal hand-raising. Invest in strategies and technologies that identify and engage buyers earlier—well before they submit a form—by leveraging intent signals, enabling frictionless conversations, and reducing reliance on traditional gates. This proactive approach captures more of the market and improves the probability of converting ready buyers.  The Rapid-Fire Round  Finish this sentence: If your company has this problem, the first thing you should do is _ “Measure it. Find out how many balls are getting dropped. Quantify the problem so you can actually solve it and measure success.” — Maddie Bell What's one red flag that signals a company has this problem—but might not realize it yet? “You're pushing out a lot of one-way communication, and buyers aren't converting—or when they finally respond, you're too slow to engage. If buyers ignore your outreach or you fail to respond within 1–2 minutes, that's a big sign.”  What's the most common mistake people make when trying to fix this? “Chasing new cool solutions instead of fixing today's problems—like slow or missing follow-up. Start by solving existing gaps to create quick pipeline wins before adding new tools.”  What's the fastest action someone can take today to make progress? “Start more conversations—and use AI for fair, objective, helpful buyer interactions that move them to the next step, ideally a team meeting. But don't rush the process; let AI qualify and route effectively.”   Buzzword Banishment  Buzzword Banishment: Maddie's buzzword to banish is "speed to lead." She dislikes this term because, in her view, it has become disconnected from what buyers actually want. Maddie argues that organizations have reduced "speed to lead" to a KPI or automated process—like quickly assigning a lead to a rep or sending out email sequences—rather than prioritizing a meaningful, timely first conversation that aligns with the buyer's needs and expectations. She advocates replacing it with "speed to first conversation" to ensure engagement is genuinely valuable to the buyer.  Links:  LinkedIn: https://www.linkedin.com/in/maddiebell/  Podcast: https://www.scheduler.ai/nextgen-gtm-podcast  Business: https://www.scheduler.ai  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

The Chemical Show
Personal Care Ingredients Market Trends with Sunanda Desai of Kline & Co - Ep. 217

The Chemical Show

Play Episode Listen Later May 27, 2025 21:27 Transcription Available


Innovation and uncertainty are reshaping the personal care ingredients market, driven by pressures ranging from sustainability and natural ingredient demands to regulatory shifts and the opportunities presented by AI. Sunanda Desai, Vice President at Klein and Company, joins host Victoria Meyer to discuss the factors transforming the $30 billion personal care ingredients sector. They explore how consumer trends toward well-being and neurocosmetics are redefining product development, and examine the impacts of tightening tariffs, shifting regulations, and supply chain disruptions on industry strategies. Victoria and Sunanda address how leading companies are using digitalization and AI to drive hyper-personalization and enhance ingredient efficacy assessments, even as market adoption remains uneven. From managing uncertainty with “no regret” moves to evaluating manufacturing footprints and potential M&A, this episode offers timely insights for leaders navigating a turbulent landscape. Sunanda also shares strategic advice for industry professionals and highlights opportunities for growth despite today's volatile environment. Learn more about these topics this week: Examining the personal care ingredients market and the key trends driving the $30B industry How top companies respond to market volatility, tariffs, and regulations with "no regret" strategic approaches to maintain agility. How AI technologies are revolutionizing ingredient assessment and product personalization in personal care. Opportunities in Disruption: Quick wins, cross-selling, and M&A possibilities as companies reformulate products and restructure supply chains (Maybe we don't want to mention M&A??) Sunanda Desai shares advice on seizing opportunities to pivot (roles and industries) and building a successful career in chemicals and personal care. Killer Quote: "The most important piece of advice I would give is to recognize the opportunities as they come to you and as they're presented to you and have enough faith in yourself to take advantage of those opportunities...even if you feel like you don't know how to kind of execute against them." - Sunnie Desai 00:00 "Personal Care Ingredients Market Insights" 04:36 Personal Care Ingredients Market Overview 09:11 AI's Role in Personalization and Optimization 13:29 Strategic Moves for Ingredient Suppliers 14:42 Thriving Through No-Regret Moves 20:28 "Investment Challenges in Manufacturing Moves" 22:06 Seize Opportunities with Confidence Subscribe to The Chemical Show on YouTube  ***Don't miss an episode: Subscribe to The Chemical Show on your favorite podcast player.  ***Like what you hear? Leave a rating and review. ***Want more insights? Sign up for our email list at https://www.thechemicalshow.com 

AI Hustle: News on Open AI, ChatGPT, Midjourney, NVIDIA, Anthropic, Open Source LLMs

In this episode, Jamie and Jaeden dive into the latest advancements in AI memory, with a focus on ChatGPT's new ability to retain user context and deliver more personalized interactions. They discuss the transformative potential of this feature, weigh its benefits against emerging security and privacy concerns, and consider Sam Altman's vision for deeply integrated AI. The conversation also explores data compression innovations that could make AI more efficient and the evolving role of AI as a trusted life assistant.Chapters00:00 The Future of AI Memory02:57 Personalization vs. Privacy Concerns05:46 The Role of AI in Everyday Life08:24 The Potential and Pitfalls of AI AdvancementsAI Hustle YouTube Channel: https://www.youtube.com/@AI-Hustle-PodcastOur Skool Community: https://www.skool.com/aihustle/aboutTry AI Box: ⁠⁠https://AIBox.ai/⁠⁠

AI Applied: Covering AI News, Interviews and Tools - ChatGPT, Midjourney, Runway, Poe, Anthropic
AI Remembers Everything: The Privacy Tradeoff of Personalized Tech

AI Applied: Covering AI News, Interviews and Tools - ChatGPT, Midjourney, Runway, Poe, Anthropic

Play Episode Listen Later May 26, 2025 13:11


In this episode, Conor and Jaeden explore the evolving memory capabilities of generative AI and the complex tradeoff between personalization and privacy. They unpack Sam Altman's vision for hyper-personalized AI, examine how memory features could enhance daily interactions, and address growing concerns around data usage and user autonomy. The conversation emphasizes the importance of transparency, consent, and control as AI becomes increasingly integrated into our lives.Chapters00:00 The Evolution of AI Memory04:02 Personalization vs. Privacy in AI07:31 The Practical Applications of AI11:35 Future of AI and User ControlAI Applied YouTube Channel: https://www.youtube.com/@AI-Applied-PodcastTry AI Box: ⁠⁠https://AIBox.ai/⁠⁠Conor's AI Course: https://www.ai-mindset.ai/coursesConor's AI Newsletter: https://www.ai-mindset.ai/Jaeden's AI Hustle Community: https://www.skool.com/aihustle/about

Ecommerce Coffee Break with Claus Lauter
Boost Your Shopify Sales: How To Use AI For More Conversions — Nikolay Gushchin | Why Personalization Boosts Online Sales, How AI Lifts Conversions On Shopify, Why Most Tools Get Recommendations Wrong, Why “Shop The Look” Helps Fashion Stores (#401)

Ecommerce Coffee Break with Claus Lauter

Play Episode Listen Later May 26, 2025 16:27 Transcription Available


In this episode, we discuss how artificial intelligence can boost your online store sales through smart product recommendations. Nikolay Gushchin, a software engineer and founder of an AI-powered Shopify extension, shares insights from his eight years in tech working with major brands.He explains how AI analyzes customer behavior to suggest the right products at the right time and offers practical tips for balancing automated recommendations with human input in your e-commerce business. Topics discussed in this episode: Why basic “people also bought” tools fall short in eCommerce. How AI boosts conversions with smarter Shopify recommendations. Why most recommendation engines miss the mark. What a quick, plug-and-play AI setup looks like. Why smaller brands move faster with AI tools. How AI and manual tweaks make better product bundles. Why “below the fold” can kill your sales. What AI “Shop the Look” features mean for fashion stores. How AI knows what to recommend based on user behavior. Why personalization drives sales for any store size. Links & Resources Website: https://apps.shopify.com/aetherwave-recommendations Shopify App Store: https://apps.shopify.com/aetherwave-recommendations Get access to more free resources by visiting the show notes athttps://tinyurl.com/bdfzdatpSUPPORT OUR SPONSORThis episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

AI Hustle: News on Open AI, ChatGPT, Midjourney, NVIDIA, Anthropic, Open Source LLMs
Meta's AI Move: Personalized Tech Meets Smart Glasses

AI Hustle: News on Open AI, ChatGPT, Midjourney, NVIDIA, Anthropic, Open Source LLMs

Play Episode Listen Later May 24, 2025 9:09


In this episode, Jamie and Jaeden unpack Meta's newly launched standalone AI app, diving into its innovative features and integration with Ray-Ban smart glasses. They explore how Meta's extensive user data enables deeper personalization and discuss the implications for AI-driven experiences and social media engagement.Chapters00:00 Meta's New AI App Launch01:47 Exploring the Features of Meta AI04:52 Integration with Ray-Ban Glasses07:48 Personalization and User Data in AIAI Hustle YouTube Channel: https://www.youtube.com/@AI-Hustle-PodcastOur Skool Community: https://www.skool.com/aihustle/aboutTry AI Box: ⁠⁠https://AIBox.ai/⁠⁠

Confessions of a Higher Ed CMO — with Jaime Hunt
Ep. 79: {First Name} is Not Personalization: Leveraging aI to Improve the Student Lifecycle

Confessions of a Higher Ed CMO — with Jaime Hunt

Play Episode Listen Later May 23, 2025 45:15


In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Collegis Education's Dan Antonson to unpack how artificial intelligence is transforming the entire student lifecycle—from initial inquiry to post-graduation. The conversation dives deep into how AI is enabling smarter personalization, unlocking insights from previously untapped data, and helping institutions move beyond guesswork to strategic student support. Whether you're grappling with summer melt or thinking about AI ethics in higher ed, this one's worth a listen.Guest Name: Dan Antonson, Associate Vice President of Analytics & Technology Solutions, Collegis EducationGuest Social: https://www.linkedin.com/in/danantonson/Guest Bio: Dan Antonson helps higher education institutions leverage technology and analytics to tackle some of higher education's biggest challenges across the student lifecycle. Whether it is to grow and optimize enrollment or create a better learning experience, Dan has hands-on experience with higher education data and systems to drive meaningful use-cases that create real tangible impact. Dan has more than 15 years of experience in digital analytics, marketing attribution and measurement, and he has a Bachelor's degree from the University of Minnesota. When he is not scribbling data and analytics systems on whiteboards, you'll find him trying to stay upright on his mountain bike or tinkering with his home automation system (his robot lawn mower is his favorite gadget at the moment). - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Make Good Fashion: A Fashion Business Podcast
Mastering Email Marketing for your Fashion Brand

Make Good Fashion: A Fashion Business Podcast

Play Episode Listen Later May 23, 2025 58:22


In this episode, I chat with Naomi Davies, founder of NMD Marketing Agency and guest lecturer at Conde Nast College. Naomi shares practical strategies for getting started with email marketing, creating compelling emails, and using segmentation and automations to nurture audiences effectively. The conversation covers topics like the importance of tone in emails, the benefits of using platforms like Klaviyo, and tips for re-engaging dormant subscribers. Naomi also provides insights into the rise of SMS marketing and offers valuable advice for brands looking to improve their email marketing strategies.00:00 Introduction to Email Marketing00:49 Meet Naomi Davis: Digital Marketing Expert02:36 The Importance of Email Marketing05:24 Getting Started with Email Marketing Platforms13:35 Advanced Email Marketing Strategies20:11 Personalization and Segmentation in Emails24:38 Crafting Effective Email Subject Lines27:36 The Golden Bachelor Clickbait28:20 Balancing Mission and Sales in Emails29:56 Content Pillars for Sustainable Brands32:03 Effective Email Automations35:26 Crafting a Welcome Series37:24 Abandoned Cart Strategies40:29 Email Cadence and Consistency44:02 Re-engaging a Stale Email List46:34 Growing Your Email List50:50 The Role of SMS Marketing54:01 Working with an Email Marketing Agency55:55 Final Tips and Encouragement Hosted on Acast. See acast.com/privacy for more information.

The Digible Dudes
EP225 Eric Clark: Why Physical Marketing Still Wins in a Digital-First World

The Digible Dudes

Play Episode Listen Later May 23, 2025 29:27


Digible is giving away a fully managed 12-month digital marketing package for one multifamily property.Apply now: https://content.digible.com/100k-lease-stakesIs physical marketing dead? Not even close. In this episode, Eric Clark from Benson Integrated Marketing Solutions breaks down why physical marketing still matters and how to make it actually work.From monument signs to personalized gifts, Eric shares how multifamily operators can transform chaotic, decentralized marketing into a centralized, efficient system that scales. You'll learn how physical goods influence resident experience, where teams waste the most money, and why personalization always beats flashy swag. Plus, hear the unexpected story of how Benson landed a partnership with MrBeast.Whether you're a marketer, operator, or vendor in the multifamily space, this conversation will change how you think about signs, swag, brochures and the ROI behind them.(00:00) The Power of Physical Marketing in Multifamily  (01:34) Centralization in Property Marketing  (06:22) Bridging the Gap Between Physical and Digital Campaigns  (10:14) How To Build Scalable Brand Systems  (12:06) Turning Signage Into Viral Moments (ft. MrBeast)  (14:48) Creating Shareable Moments Through Physical Experiences  (17:21) Proving the ROI of Physical Goods  (22:22) Personalization vs Flashy Swag: What Really Works  (26:54) Final Insights Digible:⁠ https://digible.com/Fiona: ⁠⁠⁠https://www.myfiona.com/Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠

Mind Body Peak Performance
#210 Superior Herbs That Raise Testosterone, Balance Hormones, & Boost Performance (He Shou Wu, Pine Pollen, Blue Vervain, Shilajit & More) | Logan Christopher @ Lost Empire Herbs

Mind Body Peak Performance

Play Episode Listen Later May 22, 2025 71:59


What separates an average supplement routine from a superior one? Drawing from both ancient herbalism & modern performance science, Logan Christopher from Lost Empire Herbs shares how adaptogens, phytoandrogens, & tonic herbs can help men & women enhance their mood, hormones, & recovery. In this episode, you'll get practical tips on safe dosing, combining formulas, & how to tune into your body's feedback to build a truly BioHarmonized supplement protocol. Meet our guest Logan Christopher is a strength coach, herbalist & co-founder of Lost Empire Herbs, a company rooted in ancient herbal wisdom to support natural hormonal health & performance. After losing his mother to cancer, Logan began a personal journey into holistic health, which evolved into helping thousands optimize their physical & mental potential. Known for extreme feats like pulling firetrucks by his hair, Logan blends deep knowledge of recovery, mindset & human performance. He now teaches others how to harness these principles for breakthrough results in their own health journeys. Thank you to our partners Outliyr Biohacker's Peak Performance Shop: get exclusive discounts on cutting-edge health, wellness, & performance gear Ultimate Health Optimization Deals: a database of of all the current best biohacking deals on technology, supplements, systems and more Latest Summits, Conferences, Masterclasses, and Health Optimization Events: join me at the top events around the world FREE Outliyr Nootropics Mini-Course: gain mental clarity, energy, motivation, and focus Key takeaways Certain herbs & shilajit help your body defend against modern toxins, support detoxification & improve overall resilience Chinese herbal philosophy says superior herbs provide safe, long-term support & help your body adapt to stress Different extraction methods (tincture, powder, spagyric) change an herb's effects, absorption & energetic qualities Pine pollen, tongkat ali & black ant as potent natural support for your testosterone & overall hormone health Valerian root is stimulating (not sedating) for 3% of people Episode Highlights 5:36 Introduction to Herbalism & Daily Routine Herb Stacks 8:56 Herbs for Performance & Hormones 18:30 The Taoist “Superior Herbs” Philosophy 21:12 Lost Empire Herb's Formulation Choices 35:35 Additional Hormone Support For Women & Super Herbs 51:57 Personalization of Herbs at Home & Herbal Sensitivity Links Watch it on YouTube: https://youtu.be/E5mCA-idnaw  Full episode show notes: outliyr.com/210 Connect with Nick on social media Instagram Twitter (X) YouTube LinkedIn Easy ways to support Subscribe Leave an Apple Podcast review Suggest a guest Do you have questions, thoughts, or feedback for us? Let me know in the show notes above and one of us will get back to you! Be an Outliyr, Nick

Modern Day Marketer
What Great SEO Looks Like Today with JH Scherck, Growth Plays

Modern Day Marketer

Play Episode Listen Later May 22, 2025 24:02


“Bold moves get bold results,” says JH Scherck, founder & CEO of Growth PlaysIn this episode of The Content Cocktail Hour, JH Scherck, founder & CEO of Growth Plays, joins Jonathan Gandolf to break down what it really takes to win with content in today's fragmented, AI-driven search landscape. JH unpacks why traditional SEO still matters—but only if it's tied to real pipeline—and shares his candid take on how most companies are playing it too safe. From AI-powered discovery to the value of earned media and coined frameworks, he offers a clear-eyed perspective on what's changing (and what's not) in B2B content strategy. If you're tired of surface-level tactics and ready to create content that actually drives results, this one's for you.In this episode, you'll learn:Why SEO still works—if you focus on pipelineHow AI is reshaping search behavior and discoveryWhy bold, creative risks outperform safe plays in marketingResources:Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with JH Scherck on LinkedIn: https://www.linkedin.com/in/jhtscherck/Connect with JH Scherck on X: https://x.com/jhtscherckVisit Growth Plays: https://growthplays.com/Timestamps:(00:00) Intro(01:09) Meet JH Scherck and Growth Plays(02:18) Drinking Dominus and California wine habits(03:06) Is SEO dead? Why it's evolving, not obsolete(05:18) Fragmented search, new discovery behaviors(06:47) Search as an introduction, not the whole journey(07:44) Differentiation and finding your point of leverage(08:51) Why pipeline matters more than traffic(10:38) Content's role in qualified lead generation(12:58) How AI and GEO are influencing visibility(14:56) What earns citations in generative engines(15:27) Coining phrases over chasing keywords(16:51) Why no one has GEO figured out—yet(18:36) Personalization, prompts, and user context in AI(20:11) JH's unpopular opinion: Play it safe, stay stuck(21:29) Career-defining content risks that paid off(22:41) Playing it safe won't get you promoted(23:16) How to connect with JH and Growth Plays

Customer Service Revolution
205: Secret Service - The Power of Personalizing Service, Part 2

Customer Service Revolution

Play Episode Listen Later May 22, 2025 27:24


Summary IIn this episode of the Customer Service Revolution podcast, Denise Thompson and John DiJulius discuss the importance of personalized customer service and the techniques of 'Secret Service' that can enhance customer experiences. They explore how to implement these techniques effectively, the significance of knowing clients personally, and the evolution of customer service terminology. The conversation also highlights memorable customer service experiences and the impact of community in customer relationships. Takeaways Personalization in customer interactions is crucial. Utilizing CRM systems can enhance customer relationships. Listening to customers can reveal valuable insights. Sending personalized follow-ups shows genuine care. The 'Ford' method helps in remembering client details. Creating a community around your service fosters loyalty. The evolution of customer service terminology reflects industry growth. Memorable experiences can significantly impact customer loyalty. Secret Service techniques can differentiate your business. Chapters 00:00Welcome and Introduction to Customer Experience 01:11Building Personal Connections with Clients 05:21Understanding Client Goals and Interests 09:41The Importance of Data Entry and CRM Systems 14:14Creating a Community Through Customer Relationships 21:49The Evolution of Secret Service to Customer Service Revolution Links Six Reasons Your CX Plummets When Your Business Skyrockets, and How to Fix It: https://thedijuliusgroup.com/download-reasons-your-customer-experience-plummets/ Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Employee Experience Executive Academy: https://thedijuliusgroup.com/project/exea/ Interview Questions: https://thedijuliusgroup.com/resources/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership:  https://thedijuliusgroup.com/membership/ Schedule a Complimentary Call with one of our advisors:  tdg.click/claudia Secret Service Blog:  https://thedijuliusgroup.com/secret-service-turns-20-and-the-dijulius-group-is-born-with-superior-customer-service-as-the-single-biggest-competitive-advantage/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.

Keep Optimising
Email & SMS: Strategies for Building Authentic Loyalty with Anna Frapwell, Neon Digital Clicks

Keep Optimising

Play Episode Listen Later May 21, 2025 32:51 Transcription Available


Building customer loyalty isn't just a nice-to-have; it's essential for any brand looking to thrive. We dive deep into the heart of loyalty programs in this episode, emphasizing that true engagement stems from a genuine understanding of your customers. Anna Frapwell shares her expertise on how to personalize communications and enhance customer relationships by asking the right questions.Establishing customer loyalty in today's competitive market hinges on one critical aspect: understanding your customers deeply. It's important to engage customers through direct communication and gather insights to inform marketing strategies. Anna highlights that without this foundational understanding, loyalty programs risk becoming superficial and ineffective.We also dive into actionable strategies that brands can implement to foster loyalty. By utilizing tools like Klaviyo, businesses can enhance their understanding of customer preferences through data collection methods such as surveys and interactive quizzes. These tactics not only improve engagement; they also provide vital information that helps personalize marketing efforts. Anna emphasizes that the key to successful loyalty initiatives lies in creating a genuine connection with customers, ensuring they feel valued and understood.As we wrapped up our conversation, it became clear that true customer loyalty is built on trust and engagement rather than discounts or promotions. Brands that prioritize understanding their customers will not only increase retention rates but will also see improvements in overall profitability. The future of marketing is about forging meaningful relationships and creating personalized experiences that resonate with customers. By effectively leveraging insights, brands can position themselves for long-term success in the eCommerce space.Takeaways:Understanding your customer deeply is essential for building authentic loyalty programs that engage effectively. If brands fail to grasp what value means to their customers, loyalty efforts will likely fall flat and lack retention. Engaging with customers through surveys and quizzes can significantly improve loyalty and enhance communication strategies. Utilizing tools like Klaviyo allows brands to gather valuable insights to tailor their marketing efforts and foster loyalty. Personalization in email and SMS marketing is crucial; it turns potential spam into meaningful engagement for customers. A thoughtful approach to customer data collection helps avoid messy databases and ensures targeted marketing efforts. Episode sponsored by Neon Digital Clicks. Get a free audit of your digital marketing at keepscaling.me.Find the notes here: https://keepopt.com/257Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Uploading
The Playbook Behind ClickUp's $4B Content Engine

Uploading

Play Episode Listen Later May 21, 2025 47:08


About the Episode:Chris Cunningham is a founding member and Head of Social Marketing at ClickUp, the fast-growing productivity platform now valued at $4 billion. Since shaping ClickUp's brand voice and social presence from 2017, Chris has been instrumental in engineering a content system that regularly generates 200M+ monthly impressions and consistently translates content virality into real leads and customers.In this workshop episode of Uploading, Chris breaks down ClickUp's journey from early hustle—making videos solo and closing deals by hand—to building a repeatable, scalable content operation with an in-house “writer's room,” comedic actors, and a growth strategy spanning multiple platforms.Chris and host Blaine unpack content pivots, hiring creators, building brand voice, and why entertainment-first content matters for B2B. Chris also gets tactical: how to mix content types across the funnel, the operational playbook for consistent output, leveraging AI tools, success metrics, and what it takes to hit massive growth milestones.Finally, Chris shares actionable frameworks for solo founders and small teams starting from scratch—plus candid takes on virality, team structure, platform strategy, and what's next for ClickUp's $4B content engine.Today, we'll cover:- How ClickUp scaled from low-budget solo content to 200M+ impressions per month- The “bets” and breakthroughs that defined ClickUp's content playbook- Building a repeatable system: team, workflow, “writer's room,” and actors- Entertainment vs. product-driven content—and the ideal content mix- Measuring ROI: turning impressions and brand awareness into real leads and customers- Frameworks and advice for solo creators and early-stage teams to start content from scratch- Platform-specific strategies for LinkedIn, Instagram, TikTok, YouTube, and beyond- Personalization, AI, and creator partnerships: the new wave of B2B contentWhat You'll Learn1. Building a Scalable Content Engine2. Hiring and Leveraging In-house Creators3. Mixing Entertainment and Product Content4. Omnipresence across Multiple Social Platforms5. Testing, Iterating, and Doubling Down on Winners6. Aligning Content with Business Goals and Funnels7. Creating Efficient, Repeatable Content SystemsTimestamps00:00 Meet Chris Cunningham: ClickUp's content architect02:11 Chris's background: from agency to ClickUp's founding team08:07 Platform-specific content strategy & goals11:28 Making content a team priority: systems & scheduling14:37 Inside ClickUp's instagram strategy15:38 The ABCD formula: testing for virality16:09 Case study: viral skits, trends, & relatable office content19:29 Operations: writers' room, shooting schedule, & execution23:23 Starting from scratch: building in public & early tactics25:47 Frameworks for virality: the anatomy of a viral video27:41 Winning concepts: relatability, shareability, & emotional triggers30:55 Scheduling vs manual posting: what works best32:18 YouTube strategy: current state & future focus33:36 Platform prioritization: focus, layering, & growth sequence35:52 Content funnel mix: brand awareness vs product promotion37:24 Content ratio: top, middle, & bottom of funnel by stage40:00 Staff vs. actors: who should be in your content?42:10 Video length: short vs long content & platform preferences43:35 Looking ahead: 2025 content experiments & new channels46:19 Where to follow Chris & ClickUp“We've very big on shots on goal. We want to put as many shots up as possible, but we want to have calculated shots. We want to take them with low budgets… I'll make a bet and I'll start it very cheaply.” — Chris Cunningham“The only way it's really going to scale is if I brought in an expert... I took a bet that all companies would have content creators if they wanted to compete. They'll have some kind of creator that creates content for them consistently.” — Chris Cunningham“Content's just another task, right? Like anyone can make excuses. So if you're just not making content, it means you don't prioritize it. We prioritize it.” — Chris Cunningham“The dividends content rewards with is nuts. The amount of people I've met, the people who DM me and just what I'm learning… There's no reason not to make content.” — Chris Cunningham“If I had to start over and I'm at a new company—we're building in public... No actors, just talking about what we're working on. At the end of the day, I would just ask for like 5-10 minutes of all the early employees: what did you do today? And find a cool, clever way to chop it up. That's exactly what I would do.” — Chris Cunningham“You need to know your ICP. If you're creating content and you don't know who you're creating for, you really just lost the whole goal right there.” — Chris CunninghamShow notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicChris Cunningham - Head of Social Marketing at ClickUp

Millionaire Car Salesman Podcast
EP 10:19 The New Automotive Rules of Engagement: Voicemail, AI & Social Media Content

Millionaire Car Salesman Podcast

Play Episode Listen Later May 20, 2025 59:49


In this episode of the Millionaire Car Salesman Podcast, LA Williams and Tianna Mick (aka T Got Your Keys) pull back the curtain on some of the most overlooked—and underutilized—strategies that today's top automotive professionals are using to drive real results. "Social media absolutely has to be social. I got some tips that I could give to you if you want me." — LA Williams From communication techniques that reignite cold leads to modern tools that streamline the sales process, this high-energy conversation touches on the evolving toolkit of the 2025 car salesperson. Without giving too much away, let's just say if you've ever underestimated the power of a voicemail or dismissed AI as a “future thing,” this episode is about to change your mind. "AI is to just make workarounds so that way you actually have more time to focus on the things that are going to yield you the biggest result." — Tianna Mick Tianna and LA break down how today's buyers want to be engaged—and more importantly, how you can become the kind of salesperson who shows up where they are, with the right message, at the right time. If you're ready to stop selling like it's 2012 and start connecting like it's 2025, this episode is for you.   Key Takeaways: ✅ Voicemail Strategy: Creating engaging, curiosity-driven voicemails can significantly increase customer callbacks and drive sales success. ✅ AI in Dealerships: AI tools like ChatGPT and Podium enhance customer service by providing quick and relevant responses, ultimately improving lead conversion. ✅ Social Media Engagement: Leveraging platforms like Facebook and Instagram with a mix of personal, professional, and purposeful content helps build a loyal customer base. ✅ Personalization and Authenticity: Personalizing interactions and maintaining authenticity in customer communications is crucial for building trust and driving sales. ✅ AI Training for Sales: Encouraging salespeople to familiarize themselves with AI tools can streamline operations and save time, allowing focus on high-impact activities.   About LA Williams aka The Blind Master LA Williams, also known as the "Blind Phone Master," co-creates the Millionaire Car Salesman Podcast. With extensive experience in automotive sales, LA specializes in effective communication strategies, particularly over the phone. Known for his ability to transform ordinary sales approaches into high-impact experiences, he uses his expertise to teach others how to achieve success in the car sales industry. LA is also recognized for his innovative use of technology, especially AI, to improve sales processes.   About Tianna Mick aka T Got Your Keys Tianna Mick, famously known as "T Got Your Keys," is a prominent figure in the automotive sales space. With a deep-rooted passion for engaging with customers through social media and digital platforms, she leverages cutting-edge tools and strategies to maximize customer engagement. Tianna is an enthusiastic champion of dealership success, providing valuable insights on sales through various media, including the Millionaire Car Salesman Podcast.   Maximize Your Sales: The Art of Voicemails, AI, and Social Media in Car Sales Unlock the hidden potential of your dealership through the strategic use of voicemails, AI, and social media. A transformative approach to customer engagement is vital for boosting your bottom line this year. With effective communication strategies and technology-driven insights, you can revolutionize your dealership's operations and set the stage for unprecedented growth. Key Takeaways Voicemails Are Alive and Thriving: Contrary to popular belief, voicemails are a potent tool for engaging customers, as long as they are used correctly. AI as Your Secret Weapon: Leverage AI in every aspect of your dealership—from managing leads to sending perfect follow-ups. Social Media: Friend or Foe?: Embrace social platforms for what they were meant to be—social and engaging.   Voicemails: Not Just Old School, But Smart Voicemails are far from dead, especially if you know how to use them wisely. The power of a well-crafted voicemail lies in its ability to make the recipient curious enough to give you a callback. As LA Williams emphasizes, "If we could get conversations going…that's half the battle." Voicemail mastery involves not just what you say but how you say it—infusing the message with energy and a tone of trustworthiness while keeping them short and under 30 seconds. Williams further cautions against leaving dead voicemail messages. You know the ones—monotonously reminding prospects of what they already know. Instead, he advises creating valid curiosity using pointed questions. He asserts, "Tell the person that you have some key questions that you need to run by them." This technique effectively pulls the customer in and increases engagement rates. Despite the technological advancements in telecommunications, voicemail continues to be a fundamental tool in the salesperson's toolkit. With phones now transcribing voicemails into text, this feature offers a dual-engagement mode—listening and reading. The versatility of voicemails makes them an asset for reaching today's busy consumers. Harnessing the Power of AI for Lead Conversion Artificial Intelligence is not only the future; it's the present. It is a versatile tool that uniquely complements human efforts by managing leads and prompting timely follow-ups. As LA Williams introduces it, "Podium has Jerry, an AI whiz that sets up test drives, answers questions… and facilitates seamless sales." AI platforms like ChatGPT offer tailored sales messages, be they emails or text messages, carefully crafted to suit the customer's journey. The magic happens when AI is set to act like an intern—making suggestions, learning from each interaction, and evolving based on feedback. Williams shares a vivid story about how an AI app once malfunctioned, showing how deeply sales professionals rely on these tools. AI revolutionizes communication by enhancing the speed with which leads are managed. Instant responses are crucial in keeping customers warm, especially when a human may not be available to answer a call immediately. "Speed to lead is paramount," Williams reminds us, driving home the importance of fast, accurate customer service now achievable through AI integrations. Social Media Engagement: Beyond the Basics Social media isn't just another marketing tool; it's a robust platform for dynamic engagement. By presenting oneself authentically, you transform followers into raving fans. Williams explains, "From posting motivational quotes to sharing personal moments, social media should be an amalgamation of personal and professional." The strength of platforms like Facebook and Instagram lies in their capacity to humanize businesses and salespeople. Incorporating a balanced content strategy—personal, professional, purposeful, and polls—turns casual scrolls into potential sales leads. This dynamic space also represents the perfect proving ground for integrating AI-created messages. Social media's double-edged sword lies in how its ease of access can lead to lost opportunities if you aren't fully leveraging it. For car sales professionals, it serves as an extension of the dealership—bridging the gap between traditional sales techniques and the modern consumer journey. With these insights into voicemails, AI, and social media, the path to improving customer engagement and ultimately boosting sales is a journey revolving around choice and adaptation. Whether it's crafting that perfect voicemail, harnessing AI to nurture leads, or mastering the nuance of social media, each of these elements holds the potential to transform your dealership into a powerhouse. The time to act is now, and the tools you need are right at your fingertips. The future of auto sales won't wait—will you?     Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   ProMax: Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 29,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   ProMax: Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!

Fitness + Technology
The Future of Fitness Presentation: LIVE From SIBEC With Bryan O'Rourke

Fitness + Technology

Play Episode Listen Later May 20, 2025 39:22


In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his presentation “The Future of Fitness” live from SIBEC. Bryan offers a bold and thought-provoking look at how industry leaders can thrive amid rapid transformation. From navigating global micro and macro trends to redefining leadership, marketing, and digital strategy, this talk explores what it takes to succeed in today's evolving fitness landscape. You'll hear his insights on the rise of recovery and luxury experiences, the shifting role of human capital, the obsolescence of traditional SAAS platforms, and the growing demand for personalization in an “impatience economy.” To view the slideshow, visit: https://www.slideshare.net/slideshow/future-of-fitness-2025-sibec-2025-talk/279416288 One Powerful Quote: 5:50: “The challenge is how do you see the future, execute the present, and migrate through that gap?” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 1:50: Bryan opens his presentation with speaking on navigating global micro and macro trends. 8:13: Bryan articulates on why courage and leadership are the greatest elixirs for organizations.  9:43: Bryan covers why clarity is power to serving customer beliefs. 16:34: Bryan highlights the trends in experiences around recovery and luxury.  20:17: Bryan goes into human capital structures. 22:24: Bryan talks about digital fitness and the obsolescence of SAAS club management systems. 24:52: Bryan touches upon the consolidation of the industry and new technologies.   30:24: Bryan elaborates on personalization as it relates to the cost of hesitation and the impatience economy. 33:12: Bryan wraps up his presentation by sharing the new age of marketing.  35:27: Bryan recaps his presentation. Bullet List of Resources: https://www.sibecevents.com/ Guest Contact Information: https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

The Tech Trek
How Agentic AI Is Disrupting the Trades

The Tech Trek

Play Episode Listen Later May 20, 2025 26:47


Wyatt Smith, CEO of UpSmith, joins Amir to unpack how agentic AI is transforming the skilled trades industry. From dispatch optimization to human-in-the-loop workflows, Wyatt shares a practical and visionary lens on how AI can solve deep productivity challenges, empower call centers, and proactively generate business opportunities. If you think AI only disrupts digital industries, this episode will make you think again.

Higher Ed Demand Gen Podcast
Ep. 130: Enrollment Personalization in 2025 // Higher Ed Demand Gen

Higher Ed Demand Gen Podcast

Play Episode Listen Later May 20, 2025 52:57


This episode of the Higher Ed Demand Gen Podcast revisits a webinar on enrollment personalization. The discussion features panelists Allison Turcio, Jamie Brownlee-Turgeon, Angie Cooksy, and Dave Gladson who share their insights on approaching personalization in enrollment marketing communications.   The episode delves into key challenges in enrollment, marketing, and admissions, such as the enrollment cliff, ineffective name buying strategies, launching new academic programs, lack of data for personalization, and staffing and budget limitations.   Panelists explore effective ways to reach prospective students, emphasizing the importance of personalized messaging and relevant content. The discussion also covers strategies for utilizing data to target 1-to-1 communications and creating a sense of personalization at scale.

Trending In Education
Empowering Advancement - AI and Its Impact on Social Mobility

Trending In Education

Play Episode Listen Later May 19, 2025 37:44


What if AI could level the playing field in higher education? This episode of Trending in Education explores that very question with Cecilia Marshall, Chief Advancement Officer at Ed Advancement. Host Mike Palmer and Marshall delve into the complex and compelling potential of AI, focusing on its impact on Historically Black Colleges and Universities (HBCUs) and other institutions serving under-resourced students. Marshall, whose journey winds from corporate advertising to the heart of educational advocacy, shares Ed Advancement's vital work: strengthening mission-driven colleges to fuel social mobility. The conversation moves beyond the hype surrounding AI to address the crucial need for ethical implementation, data sovereignty, and genuine collaboration with students and schools. We discover how AI enablement—building robust data infrastructure—can unlock personalized learning, streamline advising, and ultimately drive student success. Marshall doesn't shy away from the challenges: algorithmic bias, the digital divide, and the ever-present need for AI literacy. This isn't just a discussion about technology; it's a story about equity, access, and the future of learning. Key Takeaways: AI enablement, focusing on data governance, is essential for leveraging AI tools. AI has the potential to create personalized pathways for students, improving advising and career planning. Addressing the ethical implications of AI, including bias, is crucial for equitable implementation. AI can potentially close the divide between well-resourced and under-resourced institutions. Institutions need to prioritize AI literacy and dexterity for both students and staff. Subscribe to Trending in Education wherever you get your podcasts. Join the conversation shaping what's next in education. Timestamps 00:00 Introduction and Guest Welcome 01:03 Cecilia Marshall's Professional Journey 02:51 About Ed Advancement 04:29 AI in Higher Education 07:51 Challenges and Opportunities with AI 09:52 AI Enablement and Data Utilization 12:00 Personalized Pathways and Student Success 16:14 AI Literacy and Ethical Considerations 20:33 Navigating Overwhelming Website Content 21:30 The Importance of Personalization for Students 22:45 Challenges Faced by HBCUs 24:55 Data Governance and Integration 27:26 IT Talent and Resource Allocation 32:11 Future of AI in Education 34:06 Personal Reflections and Career Advice 36:22 Concluding Thoughts and Takeaways

AI Inside
Intel's Robert Hallock: The Rise of AI PCs

AI Inside

Play Episode Listen Later May 17, 2025 43:13


Robert Hallock, VP and GM at Intel, joins us for a deep dive into the rise of AI PCs and why they're more than just a buzzword. We unpack how new hardware accelerators are making smarter, faster, and more private computing possible, and why local, offline AI is about to become as essential as graphics in tomorrow's laptops. Robert explains Intel's ecosystem strategy, the real differences between CPUs, GPUs, and NPUs, and what it will take for AI features to reach everyone, not just creative pros but everyday users. Support the show on Patreon! http://patreon.com/aiinsideshow Subscribe to the YouTube channel! http://www.youtube.com/@aiinsideshow Enjoying the AI Inside podcast? Please rate us ⭐⭐⭐⭐⭐ in your podcatcher of choice! Note: Time codes subject to change depending on dynamic ad insertion by the distributor. CHAPTERS: 0:00:00 - Podcast begins 0:01:41 - Defining the AI PC: What Makes It Different and Why Now? 0:03:47 - Architectural Shifts: How AI PCs Differ from Traditional PCs 0:05:29 - Intel's Role in the AI Ecosystem: Hardware, Software, and Industry Enablement 0:08:20 - Lessons from the Past: The Intel Web Tablet and Driving Industry Change 0:09:32 - Hardware Evolution: What Needs to Change for AI PCs? 0:11:02 - Real-World AI PC Use Cases: Enterprise, Creative, and Consumer Adoption Waves 0:13:51 - Local vs. Cloud AI: Privacy, Personalization, and the Value of On-Device AI 0:16:50 - Trust and Branding: The Meaning of “AI Inside” for Intel 0:19:26 - Accessibility and User Personas: Who Benefits from AI PCs Today? 0:22:30 - The Graphics-AI Connection: Why GPUs Became Essential for AI Workloads 0:25:10 - The Evolution of GPUs: From Graphics to AI Powerhouses 0:26:56 - Gaming's Role in Driving AI Adoption 0:28:00 - Historical Tech Drivers: Media, Typography, and Early AI Tools 0:29:37 - The Local AI Movement: Are We at an Inflection Point? 0:30:44 - AI Hardware Breakdown: CPUs, GPUs, and NPUs Explained 0:33:49 - Internal Challenges: Education and Customer Awareness at Intel 0:36:06 - Robert Hallock's Role at Intel and Closing Thoughts 0:37:17 - Thank you to Robert Hallock and episode wrap-up Learn more about your ad choices. Visit megaphone.fm/adchoices

Biohacking Superhuman Performance
#335 Unlocking VO2 Max: TIME-Saving Secrets (Why Zone 2 Alone Won't Cut It) | REHIT and Metabolic Health With Ulrich Dempfle

Biohacking Superhuman Performance

Play Episode Listen Later May 16, 2025 76:14


Today, I'm joined by Ulrich Dempfle, the innovative mind behind the CAROL Bike. Ulrich's journey is fascinating—he started as a mechanical engineer in Europe, became a pioneer in hospital AI systems, and is now laser-focused on bringing cutting-edge fitness tech to regular people, like you and me.   What we discuss: Zone 2 training: hype, benefits, and limitations ... 00:08:00 VO2 max: definition and importance for longevity ... 00:10:00 The impracticality and issues with Zone 2 for most people ... 00:15:00 Downsides of long-duration steady-state cardio ... 00:18:00 Why strength and mobility also matter ... 00:17:00 Carol Bike and REHIT: efficient fitness for longevity ... 00:31:00 REHIT's proven VO2 max and metabolic improvements ... 00:36:00 Personalization and ease-of-use with Carol Bike ... 00:49:00 Carol Bike's versatility: multiple workouts and app integrations ... 00:57:00 Who Carol Bike is for and safety notes ... 01:10:00 Carol Bike trial info, research, and closing ... 01:12:00   Our Amazing Sponsors: Troscriptions - Blue Cannatine - think of it as a small but mighty brain boost that melts in your mouth. A precise blend of methylene blue, caffeine, CBD, and microdosed nicotine gives me steady energy, focus, and mental clarity without the usual ups and downs. Try it for yourself at  troscriptions.com and use code NAT10 for 10% off. Get in the zone and stay there. Timeline: Mitopure®️ is a breakthrough supplement that promotes cellular renewal. It contains Urolithin A, which helps your body clear out damaged mitochondria and create new, efficient ones—giving you more sustainable energy. Timeline is offering 10% off your order of Mitopure now. Go to timeline.com/NAT10. Profound Health - Nature's Marvels have been making bioregulators for over a decade, working directly with Prof. Khavinson, the pioneer of Bioregulator science! They're manufactured in the UK. They're GMP and HACCP certified and FDA-compliant. Whatever your health needs, there's a bioregulator for you. Head to profound-health.com and use code NAT15 for 15% off your first order.   Nat's Links: YouTube Channel Join My Membership Community Sign up for My Newsletter  Instagram  Facebook Group

Startup Gems
How to Get a Meeting With Anyone (100% Success Rate) | Ep. #170

Startup Gems

Play Episode Listen Later May 16, 2025 35:20


 I sat down with Stu Heinecke, the bestselling author of How to Get a Meeting with Anyone, and we talked all about creative outreach that actually works. Stu shared some insane stories, like how he gets 100% response rates by mailing personalized cartoons, and how someone landed a $2 million Walmart order from a $28 Facebook ad. I shared my own story of turning a $1,500 order and a few cold emails into a multi-million dollar business. We discussed everything from sending swords to CEOs, to using Venmo to get attention, to sponsoring Little League teams as a way to stand out. This episode is full of ideas that could seriously change your life if you actually use them. You can check out Stu's book at stuheinecke.com or connect with him on LinkedIn. Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Creative Outreach Strategies for Business Success03:04 The Power of Personalization in Marketing05:56 Unique Campaigns with High ROI09:13 The Art of Follow-Up in Contact Marketing12:08 Using Humor and Cartoons to Stand Out14:56 The Role of AI in Modern Marketing17:52 Auditioning for Relationships in Business21:13 Innovative Approaches to Getting Meetings24:05 The Importance of Human Connection in Marketing

Explain to Shane
Personalization, Privacy, and Policy (with Rob Sherman)

Explain to Shane

Play Episode Listen Later May 15, 2025 39:40


As social media platforms integrate personalization technology, questions around privacy, transparency, and user choice are becoming increasingly pronounced. What does personalization really mean for users? How do platforms like Facebook and Instagram decide what content or ads you see? And how can companies ensure that personalization enhances user experience without compromising data privacy?In this episode, Shane Tews sits down with Rob Sherman, Vice President and Deputy Chief Privacy Officer for Policy at Meta. They take a look behind the curtain and discuss the mechanics behind personalization on Meta's platforms, as well as how users can benefit from this technology. Rob shares insights from over a decade at Meta, offering a rare behind-the-scenes look at how personalization works and how platforms aim to make it more transparent and responsible.

Marketing Expedition Podcast with Rhea Allen, Peppershock Media
The Power of Scalability Fueling Long-Term Growth with Jason Kramer | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Play Episode Listen Later May 15, 2025 57:13


Jason Kramer founded Cultivize, a CRM consulting firm specializing in lead-nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies, and manufacturers. He launched Cultivize to provide customized CRM solutions, empower businesses to improve productivity, amplify lead conversions, and provide detailed insights on customer journeys from the top of the funnel to the sale. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home and, when it's warm, cruising on the Hudson River.00:00 - 00:18 "So a lot of times companies will buy software for pain points they have today, but they don't think about in the future what those future pain points might be. So then they outgrow that platform sometimes very quickly. And Rhea, you and I both know that moving from one CRM can be a real pain in the butt.” — Jason Kramer00:19 - 00:37 Welcome to Peppershock Media's Marketing Expedition Podcast00:38 - 01:42 Jason's Background01:43 - 17:30 Marketing Essentials Moment: Marketing and Advertising Budget17:30 - 18:07 Welcome to the show, Jason!18:08 - 20:53 Jason's Journey to Cultivize20:54 - 22:09 Case Studies and Client Success22:10 - 23:32 Automating Follow-Up Processes23:33 - 26:43 CRM Fit Assessment26:44 - 29:34 Email Marketing: What Works29:35 - 32:08 Personalization in Email Campaigns32:09 - 33:08 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.33:09 - 35:45 Recommended Tools for Marketing35:46 - 41:15 Freemium vs. Paid CRM Solutions41:16 - 45:18 Advice for Students Entering the Industry45:19 - 49:15 Podcasts as a Learning Resource49:16 - 53:16 Cultivize Walk Through53:17 - 55:23 Reach out to Jason (https://cultivize.com/jason-kramer-podcast-guest-overview/)55:24 - 56:26 Thank you so much, Jason! Share this podcast, give us a review, and enjoy your marketing journey!56:27 - 57:13 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea Allen#CRM #CustomerRelationshipManagement #CaseStudies #MarketingEssentialsMoment #MarketingBudget #AdvertisingBudget #LeadNurturing #EmailMarketing #FreshMarketingStrategy #MarketingTips #AITools #Automation Hosted on Acast. See acast.com/privacy for more information.

Customer Service Revolution
204: Secret Service - The Power of Personalizing Service, Part 1

Customer Service Revolution

Play Episode Listen Later May 15, 2025 22:49 Transcription Available


Summary In this episode of the Customer Service Revolution podcast, Denise Thompson and John DiJulius discuss the importance of customer experience, particularly in the context of the Customer Experience Executive Academy. They explore how businesses can navigate economic uncertainty by focusing on enhancing customer experiences. John shares insights on the concept of 'Secret Service' in customer service, emphasizing the need for personalized interactions and systems that recognize customer loyalty. The conversation also touches on the role of AI in improving customer service and the importance of creating a memorable experience for every customer. In this conversation, John and Denise explore the importance of building personal connections with clients through effective communication and understanding their goals. They discuss the significance of utilizing CRM systems to track client information and the role of team collaboration in enhancing customer experiences. The discussion also highlights the evolution of the Secret Service concept into a broader Customer Service Revolution, emphasizing the need for businesses to create communities and foster relationships with their clients. Takeaways The Customer Experience Executive Academy fosters a strong community among leaders. Doubling down on customer experience is crucial during economic uncertainty. Secret Service is about making customers feel recognized and valued. Visual triggers can enhance customer recognition in service industries. Personalized service is key to creating unforgettable experiences. AI can assist in providing personalized customer interactions. Understanding customer journeys is essential for effective service delivery. Different industries can adapt Secret Service principles to their context. Customer loyalty can be enhanced through effective database management. Building personal connections enhances client relationships. Utilizing AI can help in remembering client details. Understanding client goals is crucial for personalized service. Data entry in CRM systems is essential for effective communication. Creating a community around clients fosters loyalty. Secret Service techniques can differentiate businesses. Employees benefit from making clients feel valued. Regular updates in CRM systems improve service quality. Team collaboration enhances customer experience. The evolution from Secret Service to Customer Service Revolution reflects changing business needs. Chapters 00:00 Welcome and Introduction to Customer Experience 02:59 The Customer Experience Executive Academy 05:50 Navigating Economic Uncertainty in Customer Experience 08:55 Understanding Secret Service in Customer Experience 11:54 Implementing Secret Service Systems 14:56 Adapting Secret Service Across Industries 18:11 Utilizing Databases for Personalized Service 21:04 The Role of AI in Enhancing Customer Experience 29:16 Building Personal Connections with Clients 35:04 Understanding Client Goals and Interests 40:09 The Importance of Data Entry and CRM Systems 45:31 Creating a Community Through Customer Relationships 54:26 The Evolution of Secret Service to Customer Service Revolution   Links Six Reasons Your CX Plummets When Your Business Skyrockets, and How to Fix It: https://thedijuliusgroup.com/download-reasons-your-customer-experience-plummets/ Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Employee Experience Executive Academy: https://thedijuliusgroup.com/project/exea/ Interview Questions: https://thedijuliusgroup.com/resources/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership:  https://thedijuliusgroup.com/membership/ Schedule a Complimentary Call with one of our advisors:  tdg.click/claudia Secret Service Blog:  https://thedijuliusgroup.com/secret-service-turns-20-and-the-dijulius-group-is-born-with-superior-customer-service-as-the-single-biggest-competitive-advantage/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.

The Podcast by KevinMD
Precision and personalization: Charting the future of cancer care

The Podcast by KevinMD

Play Episode Listen Later May 14, 2025 16:28


Hematology-oncology physician Yousuf Zafar discusses his article, "The personalization of cancer care in 2025." He traces the evolution of cancer treatment over the past two decades, moving through waves of cytotoxic chemotherapy, biologic therapies, immunotherapies including groundbreaking CAR-T therapy, and now precision oncology, which targets treatments to the specific molecular profile of a patient's cancer. While these advancements have significantly improved survival and quality of life, Yousuf highlights the resulting increase in care complexity and the widening gap in outcomes between specialized centers (where only 20 percent of U.S. patients are treated) and community practices (where 80 percent of care occurs), particularly impacting rural areas where 66 percent of counties lack an oncologist. The conversation explores how digital health solutions, such as remote case reviews connecting community oncologists with subspecialists, can help bridge this divide and improve access. Importantly, Yousuf stresses that personalized care extends beyond treatment to encompass vital patient support for financial burdens, mental well-being, and survivorship. Actionable takeaways emphasize the need for collaboration, resources for community oncologists, investment in digital health tools, and a continued focus on patient-centered support throughout the cancer journey. Our presenting sponsor is Microsoft Dragon Copilot. Microsoft Dragon Copilot, your AI assistant for clinical workflow, is transforming how clinicians work. Now you can streamline and customize documentation, surface information right at the point of care, and automate tasks with just a click. Part of Microsoft Cloud for Healthcare, Dragon Copilot offers an extensible AI workspace and a single, integrated platform to help unlock new levels of efficiency. Plus, it's backed by a proven track record and decades of clinical expertise—and it's built on a foundation of trust. It's time to ease your administrative burdens and stay focused on what matters most with Dragon Copilot, your AI assistant for clinical workflow. VISIT SPONSOR → https://aka.ms/kevinmd SUBSCRIBE TO THE PODCAST → https://www.kevinmd.com/podcast RECOMMENDED BY KEVINMD → https://www.kevinmd.com/recommended

Keep Optimising
Email & SMS: Data-Driven Welcome Campaigns—Insights from Samantha Burmeister

Keep Optimising

Play Episode Listen Later May 14, 2025 31:51 Transcription Available


Samantha Burmeister joins us to dive into the world of email welcome campaigns, emphasizing that the key takeaway is to gather valuable data about your audience. Understanding not just who buys, but also who doesn't, allows us to make informed marketing decisions moving forward. Samantha shares insights on how to start these campaigns right, the balance between gaining insights and making sales, and the significance of personalization in today's marketing landscape.The dialogue begins with a crucial insight: the primary aim of a welcome sequence should be to gather data about new subscribers, which can inform future marketing strategies. Samantha emphasizes that understanding why some subscribers choose not to purchase is just as important as knowing who does buy. This data-driven approach enables marketers to fine-tune their strategies, ensuring that they invest in the right channels and messages moving forward.As we explore the structure of an effective welcome campaign, Samantha outlines key components that should be included in the initial emails. She advocates for providing immediate value to subscribers, which encourages prompt engagement. The importance of follow-up emails is also highlighted. By using data from initial interactions, marketers can create segments within their audience, delivering personalized content that speaks directly to each group's needs and preferences.Towards the end of the episode, the conversation shifts to the changing landscape of consumer behavior. Samantha notes that in times of uncertainty, consumers are more cautious with their spending, which necessitates a more personalized and conversational approach in email marketing. By focusing on the emotional transformations that products can provide, rather than just the products themselves, brands can create deeper connections with their audience.This episode provides valuable insights into developing effective email welcome campaigns that not only drive sales but also build lasting customer relationships.Takeaways:A successful welcome email sequence should prioritize understanding customer data over immediate sales.Tracking who buys and who doesn't helps in allocating marketing resources effectively for future campaigns.The sequence begins with the opt-in process, making it essential to craft a compelling opt-in page.Personalization in marketing emails leads to higher conversion rates, especially during uncertain times.Find the notes here: https://keepopt.com/256 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

The Speed of Culture Podcast
The priceless playbook: How Mastercard is using AI personalization to stay relevant

The Speed of Culture Podcast

Play Episode Listen Later May 13, 2025 41:13


In this episode of The Speed of Culture, Matt Britton sits down with Rustom Dastoor, EVP of Marketing and Communications for the Americas at Mastercard, to explore how one of the world's most iconic brands keeps evolving—from “Priceless” campaigns to AI-driven personalization and brand storytelling in the age of creators.Follow Suzy on Twitter: @AskSuzyBizFollow Rustom Dastoor on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Millionaire University
Resilience Against Tariffs, Future of SEO, AI and 7-Figures with Handkerchiefs. How to Thrive with E-Commerce in 2025! l Steve Chou

Millionaire University

Play Episode Listen Later May 13, 2025 51:57


#400 What if a simple wedding handkerchief could unlock your path to financial freedom? In this episode hosted by Kirsten Tyrrel, Steve Chou, founder of Bumblebee Linens and MyWifeQuitHerJob.com, shares how he turned a niche e-commerce idea into a thriving seven-figure business — allowing his wife to quit her job and stay home with their kids. Steve walks us through his journey from side hustle to full-time success, the challenges of staying family-focused while scaling, and the pitfalls of chasing growth for growth's sake. We also dive into his strategies for standing out in saturated markets, building a personal brand, navigating shifting ad platforms, and staying ahead of changes like tariffs and AI disruption. Whether you're just starting out or looking to grow an online store sustainably, Steve's no-fluff advice will inspire and ground you! What we discuss with Steve: + Turning handkerchiefs into seven figures + Balancing business growth with family + Lessons from 18 years in e-commerce + Avoiding the “growth for growth's sake” trap + Why dropshipping isn't sustainable + Building resilience against tariffs + Personalization as a competitive edge + The future of SEO and social media + Leveraging influencers and UGC + Staying focused in the AI era Thank you, Steve! Check out MyWifeQuitHerJob at MyWifeQuitHerJob.com. Check out Profitable Online Store at ProfitableOnlineStore.com. Check out Profitable Audience at ProfitableAudience.com. Follow Steve on YouTube. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠. EXCLUSIVE NordVPN Deal ➼ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/millionaire⁠⁠⁠⁠⁠⁠⁠⁠⁠. Try it risk-free now with a 30-day money-back guarantee! Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Remarkable Retail
The Beauty of Relevance: Getting Personal with Josh Friedman, Ulta's SVP Digital & eCommerce

Remarkable Retail

Play Episode Listen Later May 13, 2025 41:58


In this episode of the Remarkable Retail podcast, hosts Michael LeBlanc and Steve Dennis begin by dissecting the week's most important retail news, highlighting the Trump administration's UK trade deal. They discuss the more consequential negotiations with China befor examining how Chinese e-commerce giants Temu and Shein are experiencing sales drops of 17% and 23% respectively after implementing pricing changes.April's surprising 7% jump in US core retail sales indicates consumers are pulling forward purchases ahead of expected tariff impacts. The hosts discusss positive earnings news from Tapestry (Coach's parent company), which increased profit guidance despite economic uncertainty, and Warby Parker, which delivered its first profitable quarter in its history. They conclude the news segment with Skechers' unexpected $9 billion acquisition by private equity firm 3G Capital, noting that the footwear giant operates in 180 countries with 5,300 stores.The interview segment features Josh Friedman, Senior Vice President of Digital and E-commerce at Ulta Beauty. Friedman brings extensive experience from previous roles at Dell, JCPenney, and Neiman Marcus. He discusses Ulta's 35-year journey and upcoming expansion into Mexico and the Middle East, emphasizing their mission to be "all things beauty, all in one place."When asked about Ulta's success factors, Friedman points to three key elements: comprehensive brand assortment, their powerful loyalty program with 44 million members, and Ulta's collaborative company culture. Personalization is a major focus for Ulta, built on their loyalty program foundation. Friedman explains how Ulta leverages search and virtual try-on technology to help deliver relevant customer experiences. Under new CEO Kecia Steelman Ulta is recalibrating its structure and focus. Friedman shares details about their upcoming curated marketplace launch, emphasizing it will be invitation-only and focused on carefully selected beauty and wellness brands that complement their existing offerings. The marketplace will allow Ulta to test new products and extend into additional categories while maintaining quality control.  Here is a 10% off code for the CommerceNext Growth Show exclusive to Remarkable Retail listeners: REMARKABLE. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

The Digiday Podcast
How Digitas is navigating search's shift to the AI era, OpenAI's latest talent poach and Netflix's push for personalization

The Digiday Podcast

Play Episode Listen Later May 13, 2025 45:20


On this episode of the Digiday Podcast, co-hosts Kimeko McCoy, senior marketing reporter, and Tim Peterson, executive editor of video and audio, talk about the new SEO playbook in the AI era, why OpenAI is poaching Instacart's CEO; and what Netflix's new home screen means for product recommendations and, ultimately, ad personalization.

The Dental Marketer
Scripts Vs. Human Interaction: How to Make Your Marketing Scripts More Personal | GMS

The Dental Marketer

Play Episode Listen Later May 12, 2025


What's the secret to turning a robotic script into a powerful tool for meaningful connections?In this episode, we unravel the art of customizing ground marketing scripts, redefining the way these tools should be used! Moving away from impersonal chatter, the focus is on creating genuine human interactions. With scripts designed to sound natural and sincere, we dive into strategies that build instant trust and adaptability, ensuring your outreach isn't just a pitch but a conversation that feels helpful. By highlighting the pillars of effective scripts—Personalization, Empathy, Flexibility, and Reciprocity—this episode provides insights and practical tips to enhance your communication strategy, regardless of the environment, from medical locations to corporate settings.We explore the methodology behind profiling your target, understanding pain points, and tailoring your approach to align with the listener's needs. We'll dive into a step-by-step framework for creating scripts that foster real engagement. With techniques like using "you" language for personal resonance and role-playing to refine delivery, you'll learn how to craft a script skeleton that leaves room for spontaneity, ensuring your messages never sound rehearsed. As you practice and hone these skills, you'll gain the confidence needed to thrive in any interaction!What You'll Learn in This Episode:The fundamentals of customizing ground marketing scripts for authenticity.How to build instant trust with personalized and adaptive communication.Key pillars of script design: Personalization, Empathy, Flexibility, and Reciprocity.Step-by-step framework for crafting natural and impactful scripts.The significance of profiling your audience to tailor your approach.Strategies to use "you" language for more personal conversations.Tips for avoiding a robotic delivery through role-playing techniques.Tune in now to discover how tailored scripts can improve your marketing conversations!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

IMpulse - The Influencer Marketing Podcast
How Bold & Beyond Scaled a Campaign to 1B+ Reach With PR & Influencers

IMpulse - The Influencer Marketing Podcast

Play Episode Listen Later May 11, 2025 30:14


Welcome to S3E010 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.

Advisor Talk with Frank LaRosa
Building Trust That Books Meetings

Advisor Talk with Frank LaRosa

Play Episode Listen Later May 10, 2025 17:43


Other highlights include:The case for dynamic segmentation and why it outperforms static lists.How to unify contact data across multiple channels to avoid over-messaging.Creating behavioral triggers that pause or adjust email sequences based on client actions.Personalization tips, like phonetic name spelling, that boost client trust and connection.Why great marketing is ultimately just great business.Tune in for a fun, fast-paced discussion that blends marketing savvy with data-driven insights - proving that when the “marketing geeks” and “data nerds” come together, real magic happens.