Podcasts about CMO

A new tranche of Jeffrey Epstein's emails makes one thing painfully clear: Epstein was a central figure in the lives of a lot of big names in tech, and had influence on a surprising number of companies and executives. David and Nilay talk through what we've learned from the new emails so far. Then they turn to Anthropic's spicy new Super Bowl ads about... ads, which caused a big reaction from OpenAI (which is betting big on ads). They also discuss this week's antitrust hearing about Netflix's purchase of Warner Bros., the latest in Brendan Carr is a Dummy, Google Home's big buttons upgrade, and much more. Further reading: Here's how Epstein broke the internet Former Windows 8 boss recruited Epstein to help negotiate his messy Microsoft exit Jeffrey Epstein arranged a meeting with Tim Cook for the former head of Windows The Epstein files  Google co-founder Sergey Brin visited Epstein's private island and traded emails with Ghislaine Maxwell. It turns out Elon Musk didn't exactly ‘refuse' the invite to Jeffrey Epstein's island.  Will Elon Musk's emails with Jeffrey Epstein derail his very important year?  Bill Gates says accusations contained in Epstein files are ‘absolutely absurd' Jeffrey Epstein was permanently banned from Xbox Live  ‘We've basically funded an elite global pedophile ring since 2015.'  Anthropic says ‘Claude will remain ad-free,' unlike an unnamed rival Anthropic's blog post: Claude is a space to think Sam Altman responds to Anthropic's ‘funny' Super Bowl ads  OpenAI's CMO on X Nvidia CEO denies he's ‘unhappy' with OpenAI Netflix lands in the middle of a culture war during Senate hearing Everyone is stealing TV  Disney says Josh D'Amaro will replace Bob Iger as CEO  FCC aims to ensure “only living and lawful Americans” get Lifeline benefits Elon Musk is merging SpaceX and xAI to build data centers in space — or so he says  Peloton's gamble on expensive new hardware has yet to pay off Google Home finally adds support for buttons  Raspberry Pi is raising prices again as memory shortages continue  Valve's Steam Machine has been delayed, and the RAM crisis will impact pricing  Aluminium: Why Google's Android for PC launch may be messy and controversial Subscribe to The Verge for unlimited access to theverge.com, subscriber-exclusive newsletters, and our ad-free podcast feed.We love hearing from you! Email your questions and thoughts to vergecast@theverge.com or call us at 866-VERGE11.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Creative approval workflows create bottlenecks that slow teams down. Christine Royston, CMO at Wrike, explains how AI-powered orchestration eliminates manual handoffs in marketing operations. Her team automated approval routing with role-based permissions and built integrated review systems that keep all feedback centralized within their workflow management platform.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On the Glossy Podcast, senior fashion reporter Danny Parisi and editor-in-chief Jill Manoff break down some of the biggest fashion news of the week. This week, we're talking about the Super Bowl. With the biggest American sporting event of the year happening this weekend, Jill sat down with Carey Collins Krug, the CMO of Abercrombie & Fitch. Since August, Abercrombie has been the "official fashion partner of the NFL." But what does that mean exactly? Krug was part of the initial pitch meeting between Abercrombie and the NFL when the partnership was first struck and she's been involved as it has expanded to include fashion shows, more collections and in-stadium events.

In this bonus episode, we're joined by Nataly Kelly, CMO of Zappi, to dissect the data behind the biggest advertising night of the year: Super Bowl LX. While the rest of the world is talking about celebrity cameos and "Free Bird" soundtracks, Zappi is looking at the numbers that actually move the needle. Nataly shares exclusive insights from their testing of Budweiser's "American Icons" ad, revealing a fascinating disconnect between Gen Z's emotional response and their brand recall. We also tackle a glaring missed opportunity in the industry: why women influence 85% of household spending but are still underrepresented in Big Game creative. If you've ever wondered why trying to appeal to "everyone" is a recipe for a marketing flop, this data-heavy deep dive is for you.Key Takeaways:// Entertainment vs. Sales Impact: Why an ad that "wins" the social media conversation often fails to drive short-term purchase behavior—and how to measure the difference.// The Gen Z Brand Recall Gap: An analysis of why younger audiences (under 36) loved Budweiser's 2026 ad but struggled to remember the brand, and what that means for your creative strategy.// The Power of Icons: Why the Clydesdales and the American Bald Eagle drove Budweiser into the 88th percentile for sales impact among older demographics.// The "Female Influence" Arbitrage: Women make up nearly half the NFL audience and control $31 trillion in spending; Nataly explains why giving them only 1/3 of the "speaking time" in ads is a massive strategic error.// The Failure of "Universal" Appeal: Why the most successful ads are those that speak clearly to a defined segment rather than diluting the message to please everyone.// Emotional Peaks and Troughs: How using recognizable music and "timeless" storytelling creates the engagement necessary to keep viewers from tuning out.Connect with Nataly: LinkedInZappi Super Bowl Study, Live Beginning 02/09: The Study____Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collectiveSay hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join the MHH Collective: ⁠Join now⁠Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Creative teams waste hours on approval bottlenecks and unclear handoffs. Christine Royston, CMO at Wrike, explains how AI-powered workflow orchestration eliminates these friction points. She details automated approval routing systems that clarify roles and responsibilities, plus integration strategies that keep all creative collaboration within a single platform to prevent conflicting feedback loops.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With every board member and CEO demanding a generative AI strategy yesterday, how much of the conversation is about creating real business value versus simply not being left behind? Agility requires more than just speed; it demands a fundamental shift in how we approach problem-solving and storytelling, especially when a technology like AI re-writes the rulebook. Today, we're going to talk about the real tension that exists between the incredible promise of generative AI and the practical, often messy reality of enterprise adoption. We'll explore how to bridge the gap between deeply technical products and the clear, compelling narratives that actually convince customers and boards to invest. To help me discuss this topic, I'd like to welcome, Sharon Argov, CMO at AI21 Labs. About Sharon Argov Sharon Argov on LinkedIn: https://www.linkedin.com/in/sharonargov/ Resources AI21 Labs : https://www.ai21.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

We're living through one of the biggest shifts in the internet since it began: a move from building content for people to building content for machines, on behalf of people. On this week's episode, Jim Stengel is joined by James Cadwallader, Co-Founder and CEO of Profound, and Daniel Shin Un Kang, Head of Organic and Agentic Search at Expedia, for a thoughtful, practical conversation about AI search, answer engines, and what this shift means for the future of marketing.James founded Profound in 2024, raising $60 million and earning recognition from Redpoint Ventures as one of the most promising private AI companies shaping applied artificial intelligence. Today, Profound works with brands like US Bank, Chime, Expedia, and DocuSign to help them navigate the transition from traditional search to a world of answer engines, agents, and AI-led experiences.After building companies and investing in high-growth technology businesses, Daniel moved from the venture world into operating at global scale. He now leads Organic and Agentic Search at Expedia, where he's helping redefine how one of the world's largest travel platforms shows up in AI-powered search and discovery.Together, James and Daniel unpack how brands actually appear inside AI systems like ChatGPT and Gemini, why traditional SEO metrics no longer tell the whole story, and how CMOs should rethink visibility, content, and measurement in an AI-driven world.This episode offers a rare look at AI search from both sides of the table: the platform builder shaping the category and the operator putting it to work inside a performance-driven global brand. If you're a CMO wondering what to focus on now, this conversation is a strong place to start.—This week's episode is brought to you by Deloitte and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Creative teams struggle with approval bottlenecks and manual handoffs. Christine Royston, CMO at Wrike, explains how AI-led orchestration streamlines creative collaboration for 20,000+ companies including Airbnb and NVIDIA. She details automated approval routing systems that eliminate confusion over roles and responsibilities, centralized workflow management that keeps all reviews and commentary in one platform, and intelligent task orchestration that automatically routes work to the right people with clear deadlines.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We meet Frédéric Robles, CEO of French tech-hospitality platform Namastay. And: the CMO of the Diriyah Gate Development Authority joins to discuss a district-transforming project just minutes from downtown Riyadh.See omnystudio.com/listener for privacy information.

What if being “busy” isn't a badge of honor, but a one-way ticket to burnout? Lou sits down with productivity strategist and former chief marketing officer Sarah Ohanesian for a candid look at why chasing endless tasks keeps so many professionals from meaningful work—and life.Together, they dig into the real roots of burnout, revealing the shocking truth that even the highest achievers sometimes give their families the “worst version” of themselves after a long day of decision fatigue. Sarah Ohanesian shares her personal journey from feeling perpetually overwhelmed in a CMO role to reshaping her career with a mission: help high-performers achieve their most important goals without sacrificing their well-being.Highlights include:The difference between being “busy” and truly “productive,” and how reframing those definitions can transform your workday and your mindset.Sarah Ohanesian's simple but powerful system for identifying High Priority Tasks (HPTs) so you can break the cycle of “doing everything” and start doing what matters most.Strategies for figuring out your peak performance hours and building a schedule that fits YOU (not another “magic morning” book's prescription).Real-life tips for limiting distractions—whether it's muting notifications or literally closing your curtains to hide the UPS truck.Honest insights into why burnout isn't new—but why, post-COVID, it's more amplified, complicated, and pervasive than ever before.Sarah Ohanesian's actionable advice for moving from stuck to starting, including how to break overwhelming projects into tiny steps and regain your sense of hope and control.Whether you're a solopreneur stretching your work hours into the night or a team leader looking to prevent burnout, this episode will give you a much-needed reset button.Timestamped Overview:00:00:00 – Introduction and setting up the conversation on thriving without burning out00:02:15 – Sarah Ohanesian's story: Burnout, career pivot, and her “aha” moment00:04:03 – Busting the “busy as a badge of honor” myth and shifting to productivity00:06:08 – The HPT Method: How to prioritize what matters00:08:17 – When to do your best work—tailoring schedules for real productivity00:11:27 – Managing distractions (and some practical tech/workspace tweaks)00:13:24 – The universal “that's me!” moment when audiences hear Sarah's message00:15:35 – Is burnout new, or just finally getting named?00:17:15 – Sarah's personal tools for getting back on track (even on off days)00:18:51 – Fun Street: Taylor Swift binges, Chicago pizza, and what Sarah's loving outside work00:25:46 – Outro and where to find Sarah Ohanesian onlineTune in for an honest, actionable road map to thriving at work, delivering your best self at home, and finally making busy work for you—not against you.

Behdad Jamshidi is the Founder of CJAM Marketing Connector, a company that is a matchmaker for clients and marketing agencies who need each other. In the past seven years, he has met with and assessed over 1000+ marketing agencies and vetted them down to a lean 100 preferred partners across all marketing niches. We talked about how not all marketing agencies are alike, how he became a marketing broker, what it takes to be a great business matchmaker, knowing when hiring a fractional CMO is a good idea, and examples of things he helps clients with. In addition, we discussed various marketing methods such as PPC and SEO, creative marketing such as branding and photography, app and web development, and the mindset required to successfully work with a marketing agency. Finally, we discussed questions you should ask a marketing agency before hiring them, red flags to look out for in the vetting process and using core values to build your company culture. You can follow and listen to the show on Apple Podcasts/iTunes, Spotify, Audible, Amazon, iHeart Radio, and at Success Profiles Radio | Live Internet Talk Radio | Best Shows Podcasts

The episode opens with a sweeping look at the biggest retail stories shaping January. Amazon dominates the headlines again, this time with the closure of all Amazon Fresh grocery and Go stores and a renewed reliance on Whole Foods and online grocery. At the same time, Amazon is laying off tens of thousands of employees, part of a broader wave of cuts across retail and adjacent industries, including UPS, Home Depot, and Nike. The hosts explore whether this is a post-pandemic correction, an AI-driven efficiency shift, or an early signal of bigger structural change.The news turns to Saks Global's bankruptcy, in which most Saks off-price stores will be shut down. This is expected to benefit rivals like Nordstrom Rack and Bloomingdale's Outlet. Earnings signals offer a mixed outlook: LVMH posts weaker results, reinforcing concerns that luxury's recovery will be uneven, while Starbucks shows early signs of traction with traffic growth and the return of tiered loyalty rewards.The second half features an energetic, insight-rich discussion with fellow NRF Top Voices Billy May, Brooklinen's CEO, and David J Katz, EVP and CMO, Randa Apparel, recorded live in the Narvar podcasting studio on the NRF Big Show show floor in New York. Together, they explore how consumer behavior is changing, why value is now deeply contextual, and how trust has become the most fragile currency in retail. They discuss pricing strategy in an era of tariffs, geopolitical risk, and algorithmic pricing, warning that transparency and clarity matter more than ever.The group dives into AI reality—what's working, what's hype, and why AI should be treated as a power tool, not a decision-maker. They examine leadership in the post-COVID era, arguing that execution, speed, and disciplined focus now define winning organizations. Don't miss these rapid-fire takes on rising retailers and the future of the department store—listen now and join the conversation to stay ahead in retail's next chapter.The conversation then shifts to the week's remarkable stories. highlighting the staggering scale of AI investment, including Anthropic's rumored $350 billion valuation and Amazon's possible $50 billion stake in OpenAI. Michael reflects on growing wealth concentration in the U.S. and many developed countries, noting the economic and social implications. Looking around the corner, Steve unpacks TikTok's shifting algorithms, political influence concerns, and TikTok Shop's move to force sellers into its proprietary logistics network—changes that could reshape social commerce. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

Creative teams struggle with approval bottlenecks and manual handoffs. Christine Royston, CMO at Wrike, explains how workflow management platforms eliminate these friction points through intelligent orchestration. Her team built automated approval routing that assigns specific reviewers based on asset type, sets clear turnaround times, and routes requests to backup approvers when primary contacts are unavailable. The system centralizes all feedback and approvals within a single platform, preventing conflicting input and reducing project delays.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#117.Josh sits down with Elizabeth Tilton, founder and CEO of Oyster Sunday and OS Benefits. They discuss the critical need for independent restaurants to have the same purchasing power as large corporate groups. Elizabeth shares her journey from being a chocolatier and pastry chef to building a corporate office for independent operators. They discuss the launch of OS Benefits which provides zero deductible health insurance for the hospitality industry. They also explore the concept of scaling a business without adding locations and how Elizabeth views her dyslexia as a superpower in pattern matching. The episode concludes with a look at her time with Noma Projects and her favorite dining spots in New Orleans.Links and resources

Marketing teams struggle with AI workflow orchestration. Christine Royston, CMO at Wrike, explains how to move beyond task automation to strategic creative collaboration. She discusses building standardized workflows while preserving 15-20% capacity for reactive market opportunities, implementing approval routing systems that eliminate manual handoffs, and using AI for personalization without losing human judgment and brand oversight.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you feel you're giving everything to your agency and only getting exhaustion as a result? Agencies grow best when they're built around clarity, empathy, and self-awareness. Whether it's pricing, boundaries, team management, or AI, the common thread is intention. Today's featured guest understands that you don't need to hustle harder. You need to design smarter, around who you are, how you work best, and what kind of business you actually want to run. She'll share her perspective on agency growth, self-awareness, leadership, and how AI should actually be used inside a modern agency and provide a real look at what it takes to build an agency that's profitable, human, and sustainable without losing yourself in the process. Ingrid Schneider is the CEO and founder of Stay in Your Lane, a fractional CMO and franchise development agency, and Train in Your Lane, an AI education company helping teams build real AI intuition. What started as fractional work after being laid off during the pandemic has grown into a 16-person team running full marketing departments, launching brands, building LMS platforms, and training companies like Ben & Jerry's and Ace Hardware on how to actually use AI to solve problems. In this episode, we'll discuss: Going from survival mode to self-worth: pricing and confidence. How to set boundaries and protect your brain. Design an agency that energizes you, not drains you. Managing people, not just performance with a human-first approach. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Building an Agency on Trust and Integrity Ingrid doesn't come from a tidy, linear career path. After being laid off as a CMO during the pandemic, she made the decision to not work for anyone else again. She started doing fractional CMO work to replace her salary, focusing on trust, authenticity, and doing the work well. What began as a solo operation three and a half years ago is now a full team serving a wide range of clients. Some rely on Ingrid's team to run their entire marketing department. Others bring them in for focused, fractional engagements. The growth didn't come from aggressive sales tactics—it came from being reliable, human, and honest about what they were good at. Learning Your Worth and Unlearning Survival Mode When Ingrid landed her first client, she charged $3,000 a month for two brands. And that client still complained about pricing. Like many agency owners, she was focused on replacing her salary, not building a business. Survival mode has a way of shrinking your sense of value. Learning her worth didn't come from a pricing spreadsheet. It came from personal work deconstructing old beliefs, recognizing her own capabilities, and understanding the impact she could have on others. Ingrid talks openly about how her upbringing and past experiences shaped her tendency to underprice herself and overextend. As her confidence grew, so did her standards. She began collecting people with grit, sometimes hiring for attitude over experience, and building a team she trusted deeply. The biggest lesson for her was: if you don't believe in your value, your pricing, and your agency, will reflect that. Preventing Agency Burnout: How to Set Boundaries Running a business can be incredibly stressful, which is why many owners can relate to being in fight or fly mode all the time. However, this is the worst thing for both your health and your business because chronic stress will affect your brain and get you to a point known as "flipping your lid." According to Ingrid, this term, which she learned from Dr. Daniel Siegel, describes what happens when stress pushes you into fight, flight, or freeze. Logic goes offline. Creativity disappears and everything feels harder. For agency owners, this shows up as exhaustion, impatience, and bad decisions, and healing will mean confronting the reality that you can't run a business well if your body and brain are in survival mode. In her case, Ingrid found healing by emphasizing boundaries as a leadership responsibility. Knowing where your value is best served, trusting your team, and recognizing when their lids are flipped allows you to lead with empathy instead of pressure. The agency doesn't need a burned-out hero. It needs a regulated, self-aware leader. Designing an Agency That Energizes You, Not Drains You This is a lesson that agency owners that currently feel miserable with their business and wanting to give up should learn. Drawing your boundaries will look different to everyone, but you can start by asking yourself what you want to do every day and what you never want to do again. Just draw a circle on a piece of paper and start writing. Inside: the work that gives you energy. Outside: everything that drains you. You'll see that most likely what you need is to redesign your agency around this. You can't be all things to all people. Agency that try usually end up miserable and unprofitable. Wins and losses both matter, but only if you're paying attention to what they're teaching you. Topline revenue means nothing if you hate how you're earning it. Sustainable growth comes from aligning what's good for the business with what actually fills your cup. That alignment is what keeps agencies alive long-term. Managing People, Not Just Performance with a Human-First Approach As an empath, Ingrid leads with a people-first approach rooted in Trust-Based Relational Intervention (TBRI). When something goes wrong, she looks at three things in order: herself, the system, and then the person. Are expectations clear? Do they have the resources they need? Is she showing up with patience? Perfectionism isn't the goal in her agency because perfection is stressful, unrealistic, and unnecessary. Instead, the focus is on doing really good work while protecting the team's mental energy. This is where AI comes in, not as a shortcut for thinking, but as a way to remove the minutia that burns people out. This has been the case for Ingrid, who enjoys managing people. If this is not your case, then focus on hiring people who can manage themselves. But remember you have to learn to let go if you want a self-managing team. There are countless ways to reach the same outcome and speed isn't always the metric that matters most. Sometimes the "slow" work produces the best results. Using AI to Empower Teams, Not Create More Noise Ingrid's approach focuses on education and the fact that everyone should be training their AI intuition to be able to understand how an AI tool works and how it could help them. She trained her own intuition by changing her social media algorithms to feed her AI micro-learnings. From there, it became about application: looking at every agency task and asking, Can AI help solve this better? Her team runs weekly "show and tell" sessions where they demo how they used AI to solve real problems. There's also an AI policy but it's framed as a permission slip, not a rulebook. Team members can experiment with tools on a company card, and if they prove value, the agency commits. The bigger point is this: if you're not empowering your team to use AI thoughtfully, you're holding them back. This isn't about pumping out more content—it's about freeing up human brains to do the work that actually matters. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Omer Shai serves as the CMO at Wix. Shai leads a team of over 400 people and is responsible for the company's global online and offline marketing activity, which boasts an incredible growth of approximately 3 million new users every month. Under Shai, the marketing department has executed hundreds of worldwide campaigns for television and social including 5 Super Bowl commercials, creative videos, podcasts and more. AGENDA: 00:00 — The AI Agent Revolution: 93% Automation? 03:55 — Why I'm Buying TWO Super Bowl Ads This Year 08:58 — The $100M Marketing Secret: Brand vs. Performance 13:28 — Why LTV is Bullshit (and What You Should Use Instead) 18:52 — 10x Your Growth: How to Find Tomorrow's Arbitrage 27:10 — SEO is Dying? Why I'm Increasing My Ad Spend Anyway 31:14 — The TikTok Fail: Why Even Big Brands Can't Crack It 36:11 — Stop Selling the "Why": Put the Product in the Center 47:57 — Will AI Make You Unemployed? A Warning for Marketers 52:27 — Why Celebrity Endorsements Never Work  

What if the biggest risk to your marketing AI strategy isn't the technology itself, but the org chart it's fracturing? Agility requires more than just speed; it demands a framework of trust and collaboration. When it comes to AI, this means your ability to innovate is directly tied to your ability to partner effectively across the organization, especially with IT and security. Today, we're going to talk about a critical tension point in the modern enterprise: Marketing is moving at the speed of AI, adopting powerful, often low-code tools to drive results. But this speed creates new complexities and risks, disrupting traditional roles and processes. Success is no longer just about having the best tech stack; it's about forging a strategic partnership between the CMO and IT leaders to balance innovation with governance, and productivity with security. To help me discuss this topic, I'd like to welcome, Renu Upadhyay, Chief Marketing Officer at Omnissa. About Renu Upadhyay Renu Upadhyay is senior vice president of Marketing at Omnissa, leading global marketing strategy, demand generation, product and solution marketing and brand to establish Omnissa as the leading digital work platform company. Renu is an experienced technology marketer with a deep understanding of products, industry, and customers spanning mobile, wireless networking and collaboration solutions across large and mid-size organizations. Prior to Omnissa, she served as vice president of Marketing for VMware's End-user Computing (EUC) business. In that role, she led marketing strategy and was responsible for customer messaging, demand, content marketing, sales and technical enablement, and product pricing strategy. She oversaw marketing programs and campaigns for EUC's comprehensive portfolio of solutions including employee engagement programs. Prior to VMware, Renu held senior product marketing roles at leading companies including Good Technology, Cisco Systems and AT&T Wireless. ,Yes,This will be completed shortly Renu Upadhyay on LinkedIn: https://www.linkedin.com/in/renuupadhyay/ Resources Omnissa: https://www.omnissa.com/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Dr. Maria Sophocles has been a leader in women's healthcare for nearly 30 years, specializing in menopause management and female sexual health. She founded Women's Healthcare of Princeton, a progressive gynecology practice, and has been a visiting professor and NIH researcher in Switzerland. A board-certified ob/gyn and Menopause Society Certified Practitioner, she has pioneered innovative treatments, including CO2 laser therapy for vaginal atrophy. She serves as CMO of EMBR Labs, Director of Women's Health Services for Curia Health, and is an advocate for women's health policy. Dr. Sophocles' TED talk "What Happens to Sex in Midlife" has garnered over 1.2 million views in total and her forthcoming book, The Bedroom Gap, will be released February 10th. She is currently working on a documentary about Sex, Menopause, and Gender Equality called HOT! In this episode, Tara and Dr. Maria Sophocles unpack the bedroom gap by exploring how physiology, hormones, shame, religion, porn culture, relationship dynamics, and communication issues all interact to block women's libido and pleasure, while offering practical strategies like self-pleasure, better sex education, hormone support, and intentional intimacy to rebuild desire and connection at any age.  RESOURCES: Learn more about Dr. Sophocles here: https://mariasophoclesmd.com Her viral TED talk with 1.2M+ views: https://www.ted.com/talks/maria_sophocles_what_happens_to_sex_in_midlife_a_look_at_the_bedroom_gap?language=en  Instagram: @mariasophoclesmd Pre-order her book The Bedroom Gap on Amazon here: https://amzn.to/48X1XYk  Watch her previous podcast episode on Inside Out Health Podcast: https://www.taragarrison.com/blog/drsophocles  Get 15% off Peluva minimalist shoe with coupon code COACHTARA here: http://peluva.com/coachtara CHAPTERS: 00:00 Intro 00:05:05 – An open, no‑holding‑back conversation about sex, libido, and midlife.
 00:07:00 – How most young people get their "sex education" from porn because adults and schools avoid real conversations about sex and pleasure.
 00:08:17 – Dr. Sophocles debunks the Hollywood myth that women typically orgasm easily from penetrative sex alone and explains how misleading this is.
 00:09:11 – 70–90% of women need clitoral stimulation to orgasm and how shame and unrealistic expectations make many feel "broken."
 00:11:02 – The concept of the "bedroom gap": Viagra and support for male performance versus lack of equivalent attention to women's sexual needs.
 00:12:18 – Dr. Sophocles explains that orgasm releases endorphins, dopamine, and oxytocin and argues that being sexually active can be part of a longevity plan.
 00:20:00 – Practical advice to treat sex and intimacy like a non‑negotiable appointment, starting with G‑rated cuddling and rebuilding erotic connection gradually.
 00:49:31 – Why comprehensive, pleasure‑based sex education (with the Dutch example) leads to healthier sexual patterns and fewer unwanted outcomes.   WORK WITH TARA: Are You Looking for Help on Your Wellness Journey? Here's how Tara can help you: TRY MY APP FOR FREE: http://taragarrison.com/app INDIVIDUAL ONLINE COACHING: https://www.taragarrison.com/work-with-me CHECK OUT HIGHER RETREATS: https://www.taragarrison.com/retreats   SOCIAL MEDIA:  Instagram @coachtaragarrison TikTok @coachtaragarrison Facebook @coachtaragarrison Pinterest @coachtaragarrison   INSIDE OUT HEALTH PODCAST SPECIAL OFFERS: ☑️ Upgraded Formulas Hair Test Kit Special Offer: https://bit.ly/3YdMn4Z ☑️ Upgraded Formulas - Get 15% OFF Everything with Coupon Code INSIDEOUT15: https://upgradedformulas.com/INSIDEOUT15 ☑️ Rep Provisions: Vote for the future of food with your dollar! And enjoy a 15% discount while you're at it with Coupon Code COACHTARA: https://bit.ly/3dD4ZSv   If you loved this episode, please leave a review! Here's how to do it on Apple Podcasts: Go to Inside Out Health Podcast page: https://podcasts.apple.com/us/podcast/inside-out-health-with-coach-tara-garrison/id1468368093 Scroll down to the 'Ratings & Reviews' section. Tap 'Write a Review' (you may be prompted to log in with your Apple ID). Thank you!

Marketing a pest control company isn't as simple as posting on social media or turning on Google Ads and for many owners, that's exactly where frustration sets in. In this episode of the Bug Bux Podcast, host Allan Draper welcomes back Paul Alley, owner of Pestmaster Services of the Hudson Valley, for a candid, boots-on-the-ground conversation about what it really takes to market and grow a pest control business today.Paul shares the challenges he faced trying to hire an in-house marketer, why most applicants missed the mark, and how that journey ultimately led him to bring on a fractional CMO. Together, Allan and Paul break down why pest control doesn't naturally lend itself to organic social media, what types of content actually get attention, and why branding goes far beyond ads; it shows up in trucks, uniforms, technician behavior, and customer experience.

Send us a textShownotes can be found at https://www.profitwithlaw.com/518.Feeling stuck trying to make your law firm's marketing actually deliver results? Guess what? Most law firm owners overspend, under-invest, or waste money before laying a strong foundation—and that's what holds growth back.In this results-driven episode of the Profit with Law Podcast, Moshe Amsel welcomes Kaylin Marie Cotto, fractional CMO, author of “The Revenue Runway,” and founder of KMC Digital, to break down how law firm owners can create marketing that actually converts– without the fluff. Kaylin reveals the exact resilient growth framework she's used across dozens of industries to help clients drive double industry standard conversion rates and thousands of sales calls.Resources mentioned:

>> Répondez à l'étude 'CMO & Marketing 2026: priorités, arbitrages et nouveaux équilibres' et recevez les résultats en priorité

In the first month of 2026, many leaders are recommitting to being more consumer-centric and more human — inside their organizations and in the market. This episode of The CMO Podcast is designed to help you do exactly that.Jim Stengel hosts a roundtable discussion around the book The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage, which chronicles PepsiCo's multi-year transformation of its insights and analytics function.Joined by Steve Phillips (Zappi), Nataly Kelly (Zappi CMO), Katherine Melchior Ray (brand leader at Nike, Louis Vuitton, Gucci, Hyatt, and more), and Stephan Gans (Chief Consumer Insights & Analytics Officer, PepsiCo), this conversation explores how organizations move from slow, fragmented research to connected learning systems that drive faster, smarter decisions.---Learn more, request a free pass, and register at iab.com/alm Promo Code for $500 of ticket prices: ALMCMOPOD26---The CMO Podcast is a vYve Production.This week's episode is brought to you by Deloitte and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our guest this week is an industry powerhouse with a lengthy list of accomplishments, with titles including (SVP, CEO, EVP, CMO, GM), at some incredible companies over the last 25 years.  Getting his degree from UCI and a Masters at USC Marshall School of business, it makes total sense he has applied those skills to the corporate world which pay dividends on his success.  He has strong relationships with Bob McKnight and Danny Kwok and got straight to work at Quiksilver where he honed his skills as Director of Marketing and later as SVP Sales Marketing Operations.  He was President and Co-Founder of SALT Optics and also helped numerous companies in developing strategic planning in Sales, Marketing, and business management/finance.  We welcome to the show our friend who has the most acronyms of anyone we know, Mr. Taylor “TAY“ Whisenand.

In this episode of Scratch, Eric sits down with Chris Willingham, Chief Marketing Officer at Brompton Bicycle, to discuss the brand strategy behind Brompton's global expansion. Chris shares how Brompton has grown from a distinctly 'British brand' into a global challenger across markets like China, Japan, the US, and Europe, and why international growth requires a clear point of view on what the brand stands for everywhere, not just what it sells. They dig into how Brompton built a global brand platform designed to scale, including how the team grounded its positioning in both product truth and human truth. Chris explains the thinking behind Living Life Unfolded, why the brand shifted focus from the mechanics of folding to the experience that unfolds once you ride, and how Brompton balances global consistency with the flexibility needed to resonate locally. He also shares how the brand is being rolled out in phases, prioritising focus and internal alignment over big-budget launches. The conversation also explores what this approach means for marketing leadership. Chris reflects on choosing agency partners that fit a challenger brand, the importance of distinctiveness and creative bravery in crowded categories, and how community and culture play a role in global relevance. Watch the video version of this podcast on YouTube: https://youtu.be/2WLVQ_mnJaM   

In this episode with Rishi Dave, a partner in Bain's Commercial Excellence practice with deep expertise in B2B marketing and digital marketing, he explains the concept of a "Day 1 List" in B2B sales and marketing and the three things that will get a supplier or seller on the list. Rishi also discussed what a "sales play" is, how to build it, institutionalize the knowledge within the company, and get the sales team to adopt the sales play to fulfill their potential and increase their productivity and sales. Rishi Dave partners with CMOs and management teams to drive marketing transformations and build modern marketing capabilities. He serves as an expert on the implementation of Bain's B2B Marketing Diagnostic and Sales Play System. Rishi has held global CMO roles at public technology and cloud companies, including Dun & Bradstreet, Vonage, and MongoDB. Prior to these roles, he served as the global head of digital marketing for Dell's B2B businesses. Rishi started his career at Bain & Company. As a marketing executive, Rishi has built world-class marketing organizations and capabilities that have driven top-line growth leveraging the right marketing technology, data, analytics and content strategy. Rishi has driven major brand and messaging transformations, reimagined digital customer experiences, and built and scaled go-to market models. Rishi earned an MBA in Marketing from The Wharton School at the University of Pennsylvania as well as a BS in Chemical Engineering and an AB in Economics with Honors from Stanford University.    Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Podcast Episode 261: Search Engines Tailor Results to Individuals—How to Manage It Have you ever searched for your own business, seen yourself at the top of the page, and thought, "I've finally made it!"? The truth might be more personal than you think. In today's digital world, no two users see the same search results. From your GPS coordinates to your past browsing history, search engines like Google and AI models like ChatGPT are building a "For You" experience that makes traditional rank-tracking a thing of the past. In this episode, our Marketing Guides pull back the curtain on personalized search, explaining why you can't trust your own browser and how to build a brand that stays visible across everyone's unique screen. What You'll Get Out of This Episode You will gain a deep understanding of the personalization factors—location, device type, and past behavior—that determine what your customers actually see. You'll move beyond "old school" keyword tracking to a "Search Everywhere Optimization" mindset. Most importantly, you will learn how to unify your brand signals across multiple platforms so that you remain the trusted authority, regardless of how the AI chooses to summarize your business. What You'll Learn The Reality of Personalized Search • The Individual Lens: Why users sitting three blocks apart on different devices will see completely different results for the same query. • The "Nodding Head" Test: Why 70-80% of users are turned off by generic experiences and how to make your brand "resonate" by matching their specific intent and emotion. • The Illusion of Ranking: Why checking your rank on a normal browser is unreliable and how to use tools like Incognito mode or DuckDuckGo for a more "average" view. Managing Your Brand in the AI Era • Zero-Click Reality: How AI overviews are answering informational queries directly on the search page and why brand mentions across the web are now your most valuable asset. • AI Memory & Context Windows: How AI models like ChatGPT learn your preferences over time and how businesses can feed these "neural networks" to increase their "weight" and authority. • Search Everywhere Optimization (SEO): Shifting your strategy to be found on Reddit, Bing, Apple Maps, and niche forums—the places where LLMs go to find facts. Technical and Strategic Foundations • The Power of Thoroughness: Why leaving gaps in your online information allows AI to "hallucinate" or fill in the blanks with incorrect data. • Schema & Structured Data: Using technical markup to help search engines and AI clearly understand your brand "entity". • Internal Alignment: Why your marketing, sales, and customer service teams must provide a unified front to prevent AI from magnifying internal inconsistencies to your customers. Connect with Our Marketing Guides In a world where visibility is fragmenting, you need a strategy that covers all bases. Reach out to our experts to ensure your business is recognized, cited, and chosen: • Ian Cantle – Expert in fractional CMO services and dental/healthcare marketing.     ◦ Outsourced Marketing     ◦ Dental Marketing Heroes • Jeff Stec – Specialist in strategic marketing and tactical AI implementation.     ◦ Tylerica Marketing Systems • Paul Barthel & Ken Tucker – Leaders in local SEO, web design, and comprehensive marketing systems.     ◦ Changescape Web Ready to stop guessing and start growing? Hit that subscribe button and share this episode with a business owner who is tired of chasing "ghost" rankings!

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical staffing decisions leaders must make in the age of autonomous AI. You will learn the four key options organizational leaders must consider when AI begins automating existing roles. You will identify which essential durable skills guarantee success for employees working alongside powerful new technologies. You will discover how to adjust your hiring strategy to find motivated, curious employees who excel in an AI-augmented environment. You will gain actionable management strategies for handling employees who need encouragement after repetitive tasks become automated. Tune in now to understand how AI changes the modern workforce and secure your company’s future talent. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-durable-skills-in-age-of-agentic-ai.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn: In this week’s In Ear Insights, one of the biggest questions that everybody has about AI, particularly as we’re seeing more automation capabilities, more autonomous capabilities. Last week we took a look at Claude Code, both on the Trust Insights podcast and on the live stream. Katie, you and I did some pretty cool stuff with it outside of that for our own company. Here’s the big question everybody wants an answer to—at least people who are in charge. And I want to hear your answer to this because I have an answer that’s a terrible answer. The answer is this. With the capabilities of AI today, and as they’re growing and becoming more autonomous, do I as a leader—do I hire, retrain, or outsource, or figure out the fourth category? Replace with AI? Hire, retrain, outsource, replace with AI. So, Katie, when you think about the people management at any company with that big 800-pound gorilla in the room called AI, how do you think about this? Katie Robbert: To borrow a phrase from Christopher S. Penn, it depends. And you knew I was going to say that. It really depends on what the responsibility is. So for those of us in the service industry—consulting—we have clients, customers. There’s still an expectation of human-to-human contact and relationship management, client services, really. So that I feel like unless that expectation goes away, which there’s a reason you’re in that industry in the first place, that I don’t see being able to replace. But then when you go behind the scenes, there’s a lot of tasks that can be automated, and that’s what you and I were working on at the end of last week. And so that to your question of, well, if the person is only just talking to the clients, why do I need someone full time? It really, again, it really depends on how many clients you have, how high maintenance they are, how much relationship you want to build with them. I am coming around on automating more stuff that someone, a human, could be doing or was doing. I am coming around on that. But when I look at my own role, what it’s doing is freeing me up to actually do what I’m supposed to be doing in my role versus being in the weeds. Whereas someone who isn’t me may have the opposite happening where this is all that they do. And so I see it personally as an opportunity for whoever is in that role of, “I’m doing things, just repetitive tasks.” They can either choose, “Okay, I’ve been automated out, I’m going to go find someplace else that hasn’t quite caught up with the technology yet,” or it’s an opportunity to really deep dive into critical thinking, to really look around and go, “Well, if I’m not doing this, what could I be doing? What am I not getting to that I have time for?” That’s the way that I personally think about it. And with the teams that I’ve managed, regardless of the technology, there’s always going to be something to take things off your plate, more team members to delegate to. That’s always my first go-to is what can you do with this time that you have back? And if their answer is, “Well, nothing,” okay, great. So I really, instead of me—and again, I know I’m unique—but instead of me saying, “Okay, you no longer have a job, I’ve automated you out,” I always try to give the person the choice of, “Okay, we’ve automated a lot of your stuff. What does that mean for you?” To see where their head is at. And that tells me a lot of what I need to know. Christopher S. Penn: I can definitely see it. Particularly thinking back to our agency days and the different personalities, there were certainly some people who, given the extra time, would have taken the initiative and said, “Okay, I’m going to do these eight other things.” And one person in particular who is fairly bossy to begin with, definitely would have. Katie Robbert: It wasn’t me. Christopher S. Penn: No, no. Would definitely have taken the initiative to try new things. There are other people who would have just said, “Okay, well, so instead of eight hours of tasks a day, I have four.” “So the other four, I’m literally just going to stare off into space vacantly.” Given those personalities then, and when you get a response back, say from that second archetype, if you will, where they just vacantly stare off into space for four hours a day, how do you manage that? What do you do with that human capital? Because certainly, as an organization gets larger, and you look at a company like IBM, for example, 300,000 employees, you could see that there might be a case to say, “We don’t need a hundred thousand of you,” because there’s so much slack in the system that you could easily, with good automation, consolidate that down. Katie Robbert: Here’s the thing about management that I think a lot of people get wrong. And to be fair, I think you do as well. You can’t change people. You can’t bend them to your will. You can’t say, “This is how it is, this is what you have to do.” People will self-select out. If you present them with, “These are the options that you have,” it might not be an immediate thing. There may be some willful resistance, some delusion, whatever, of, “No, I can totally do that.” What I’ve learned as a manager: If you have that person who had eight hours of stuff to do, now only has four, and they’re going to stare at the wall, you revise their job description accordingly. You rewrite, you revise their salary accordingly, legally providing it. You don’t just say, “Okay, I’m taking away half your money now,” or you give them a bunch of other things to do, and they may say, “Okay, I don’t want to do those things.” I think what I’m circling around is that people, to your point, some people will take the initiative, some people won’t. You can’t teach that. That is innately part of someone’s personality. You know me, Chris. You give me an inch, I’m like, “Great, I’m going to run the company.” Christopher S. Penn: Funny how that works. Katie Robbert: Yeah. So, I’m someone, if you give me a little bit more free time back, I’m like, “Great, what else can I do?” Not everyone is like that. And that’s okay. So that means that as a manager—as frustrating as it is as a leader—people will self-select out. And the people who don’t, those are the stragglers that, “Okay, now we need to think about counseling you out.” We need to coach you out of this so that you can see it’s either no longer a fit, you have to do more, whatever the situation is. And so to your question about, as we find more ways to automate the tasks, what do we do with the humans? And that’s my response: You give people the choice, you let them figure out what it is they’re going to do. Now, full disclosure, there are people who are not a good fit for your company, 100%. And that’s okay. And that’s when you make decisions that are really hard. You have challenging conversations. That happens. You can’t just blanket give everybody the choice. But that’s why I’m saying it’s a complicated answer. It depends. So when I think about our old team, everyone across the board who was on our old team, not everyone on that team was a good fit. Not everyone on that team would have been given the choice of, “Okay, we’re automating. Do you want to do more? Do you want to do?” Some people, you just know, “Okay, this is just not going to work.” So let’s start those conversations now. But being really honest and upfront: “This is the direction the team is moving in. This is where we see you. I don’t see that those two things are a good fit. We can either find you a different spot in the company or we can assist you to find other employment.” I feel like you just need to be fair to the people to be, “I’m not just going to fire you on the spot because I’ve found out AI is a shiny object.” You need to really be thoughtful again. I get it. Not everyone does this. Not everyone has the luxury to do it. But this would be my ideal state: having a conversation with every team member to be, “This is where we’re headed. Do you want to go with us or do you want to go someplace else? If you want to go someplace else, we will support you in that.” Christopher S. Penn: So you’re hitting on something really important, which is what is the archetype, if you will, or archetypes of that AI-enabled employee? The person who, given AI, given tools, good tools, is self-motivated to say, “What else can I do? What cool things can I do?” Kind of a tinkerer almost, but still gets the work done first. Who is that? What are the durable skills or soft skills that make up that personality? Obviously, self-motivation and curiosity are part of it. And then this is the part that I think everyone’s really interested in: How do we find and hire them? How do we determine in an interview this person is an AI-enabled employee who has that drive and that motivation to want to be more, and they don’t need their handheld to do it. Katie Robbert: I guess the first thing I would say is don’t call them AI-enabled because. I say that because you’re mixing the two different skill sets. I wrote about this last year. We’re not calling them soft skills anymore because they’re actually more important than you can teach anyone how to follow an SOP, but you can’t teach someone to be motivated. You can’t teach someone to be curious. So I made the argument that quote unquote, soft skills were more important than these hard skills, which are technology. So you can’t teach that. The way that I approach interviews is just having a conversation. To me, it’s less about asking. Obviously, you have questions that you have to ask: Do you know this technology? Have you had this challenge? What is this process? So and so forth. You need to get that baseline of experience. But then again, I recognize that not everyone has the luxury of doing this the way that I do it. But, given an ideal state, it’s just a conversation. So some of the questions that I remember Chris asked me during our interview, when you first interviewed me, were: What kind of books are you reading? What podcast do you listen to? I feel like those are really good questions because they tell you, is this person interested in learning more or are they just, it’s a 9 to 5. Once 5 o’clock hits, I’m checking out, which is totally respectable. Once 5 o’clock hits, I check out as well. But I try to do the most that I can within the time that I have. So, ideally there would be a blend of personal interests and professional interests, and maybe books and podcasts aren’t the thing. So, I think I said to you, “Oh, I read your newsletter.” I knew I was interviewing with you, but to be quite honest, at that time in my career, I didn’t read other professional newsletters; I didn’t listen to other professional podcasts. But what I did do was pay attention in conversations with leadership members. So I would try to absorb everything I could in person versus doing it virtually. And that’s the kind of information you want to suss out. So if you ask a person, “Oh, what do you read? What do you listen to?” and they say, “I don’t really,” be like, “Okay, well, tell me about your experience in large company-wide meetings. How do you feel when you’re in those?” What’s it like at your company? If given the opportunity to lead a meeting, would you want to? What does that look like? You can find answers to those questions without saying, “Are you curious? Are you motivated?” Because everyone’s going to try to say yes. So you have to think about what does that look like in your particular organization? First, you have to define what does a learner look like? What does someone who’s curious look like? What does that mean? Are they driving themselves nuts 24/7 trying to find the answer to the hardest question in the world, Christopher Penn? Or are they someone who is, “Hey, that’s really cool. Let me do a little bit of research.” There’s room for both. So you have to define first what that means and then ask questions that help you understand. This is someone who fits those characteristics. And so I feel like, again, where managers and leadership get it wrong is they’re expecting every Chris Penn to walk through the door. And that’s just not how it is. I am not you. I do not have the same level of passion about technology that you do. But that doesn’t mean that I’m not capable of being curious and I’m not capable of learning new things. Christopher S. Penn: Right. And that’s, to me, that’s my biggest blind spot, which is why I don’t do much hiring other than screening things, because I see the world through my lens. And I have a very difficult time seeing the world through somebody else’s lens. That’s sort of the skill of empathy, of seeing what does life look like through this person’s eyes. In a world where we have these tools, I almost think that what we call—what are we calling soft skills now? I mean, I suggested durable skills or transferable skills. What are you calling that? Katie Robbert: For the sake of this conversation, let’s call them durable. Christopher S. Penn: Okay. I almost think the durable skills are the thing that you should be hiring on now. Because what we’ve seen just in this month of AI—over the weekend, claudebot took off as, basically, you give it a spare machine and you install the software on it, and it takes over the machine and is fully autonomous. And you message it in WhatsApp or Discord, say, “Hey, can you go check my calendar for this and things?” And it does all these things on the back end. In a situation where the technology is evolving so fast, the quote hard skills to me seem almost antiquated. Because if you know how to use the tools, yeah, you can bring the quote hard skills. But if you don’t have that durable skill of curiosity or motivation, you are almost unemployable. Katie Robbert: I would agree with that. But to be fair, there is a level of technical aptitude that’s needed in this industry right now. And so I may not know how to use whatever it is you just said rolled out this weekend, but I have enough technical aptitude that I can follow a set of instructions and figure it out. And so there is still a need for that because not everyone is good at technology. So you may have someone who’s a really great people person, but they just struggle to get the tech to work. There may be room for them at the table. You first have to figure out what that looks like for your company. So maybe you have someone who’s going to be amazing with your clients. They’re going to have those deep conversations, make those connections. Your clients are going to stay forever. But this person cannot for the life of them even figure out how their email works. You have to make those choices. And I can already see you’re like, “Okay, I can’t deal with that person.” Christopher S. Penn: I’m thinking the opposite. I’m thinking the technology is evolving so fast that person’s valuable. Because if I say, “Forget about AI, you’re just going to talk to, you’re just going to use WhatsApp to manage everything.” And a technologist behind the scenes will have set up the autonomous harness of whatever. That person won’t need to do any tech. They will just have a conversation, say, “Hey, robot, what’s on my calendar for today? What are the top three things I need to get done today?” And it will go through, churn through, connect to this, grab this, do this. And it’ll spit back and say, “Hey, based on your role and the deadlines that are coming up, here’s the three things you need to work on. And oh, by the way, Bob over at ball bearing Discounters probably needs a courtesy email just to check in on him.” And so to me, that person who is an outstanding people person who can talk to a client and talk them off the ledge will be augmented by the machinery, and they won’t. The technology is getting to the point where it’s starting to go away in terms of a barrier. It’s just there; you just chat with it like anything else. So I would say that durable skill is even more important now. Katie Robbert: I would agree with that. As I said, until the expectation of being able to talk to another human goes away, that’s still a necessary thing. And I don’t see that going away anytime soon. Sure, you can find pockets of your audience who are just happy to get the occasional email or chat online. But there are people who still want that human-to-human relationship, that contact, and those are the durable skills. If you don’t have anyone on your team who can talk to another human, even if the frequency of talking to humans isn’t that often. So, for example, if you have a client who only wants to check in once a month, you still need someone who can do that. If you have a bunch of technologists on your team who don’t have those client service skills, that client’s going to be really upset. “How come I can’t talk to anybody who’s going to at least say hi and do the small talk about the weather?” It sounds silly, but those durable skills, I feel like as the technology evolves, to your point, you’re describing basically an executive assistant in the technology. “Go check my calendar, go do this, go do that.” I agree. You don’t need a human to do that. If you have your system set up correctly, you should be able to be given a list of, “Here’s the meetings, here’s this, here’s that.” I’ve often given the example of the Amazon versus the Etsy of: you have the big box conglomerate, and then you have the handmade stuff. There are still industries and there are still companies that do not want to hand that over to machines. And that’s okay. That’s the way they operate. They’re fine with that. Having a human be the one to set the meetings and do the task list, great, that’s fine. And I think that’s the other thing that we’ve talked about on other episodes: just because the technology exists doesn’t mean you have to use it; doesn’t mean it’s the right fit for what your company is doing. And it always goes back to what are the goals of your company. Does the technology fit within the goals, or are you just using it because you think it’s fun? Chris. Christopher S. Penn: The answer is always yes. It’s because it is fun. It is fun. How do you—I keep coming back to this because I’m bad at it. How do you hire that? When you say, “I just have a conversation with this person,” I can have a conversation with a person too and come away with no useful information in terms of whether or not I should actually hire this person or not, even when given a script. Because it’s the same as when you or I prompt a machine. We prompt them in very different ways. I get the outputs I’m looking for, and a lot of other people struggle. Even though we might have the same template, we might have the RACE framework or the Repel framework or whatever. Or the casino framework. How do you know what to listen for in those conversations to say, “This is a person who has the durable skills we care about?” Katie Robbert: It really depends on the questions you’re asking. So if you’re, “Hey, did you play sports in high school?” and they say yes, that doesn’t automatically make them a team player. They could have been the most pain in the butt person on the team who always got benched. But all you asked was, “Did you play sports in high school?” Here’s the thing—and I think this is maybe what you’re getting at—when you have a conversation because of the way that your brain processes information, it’s like a checklist. “Did they play sports?” Yes. “Have they been on teams before?” Yes. “Have they turned on a computer before?” Yes. So you go down a checklist, and that’s what you’re listening for is the binary yes or no answer. Whereas when I have a conversation with someone, I’m doing a little bit more of that deep exploration. “Okay, Chris, did you play sports in high school?” Yes. For me, that’s not a satisfactory enough answer. “Well, tell me about that experience. What was the sport? What was the team dynamic? What role or position did you have? Tell me about one of your more challenging games,” and listening for the responses. So if you said, “Well, I was on the lacrosse team in high school. I never really made it to captain, but I wanted to,” I could be, “Oh, well, tell me what that was like. Why didn’t you make it to captain?” “Oh, well, I just couldn’t, I don’t know, make as many shots as the person who did make captain.” “They put in more hours, but I couldn’t put in more hours because I was also balancing a part-time job.” “Oh, okay, that makes sense.” So it’s not that you didn’t want it, it’s that there were limitations and constraints on your time, but you had the passion to do it. There were just obstacles in your way. So it’s really starting to pick apart the nuance. Or you could say, “Yeah, I played lacrosse in high school.” “Oh, so tell me about some of your favorite memories of that.” “Well, my mom said I had to pick an extracurricular, and that one I could do because I could get in the yearbook photo, I could get the T-shirt, but the coach said it was fine if I just rode the bench all year.” Two very different answers to the same question. Christopher S. Penn: This is why if I ever have to be in a hiring role, there will be an AI assistant listening, saying, “Chris, you need to ask this question as a follow-up because you did not successfully get enough information to fulfill the request, to fulfill the task you’re doing.” Katie Robbert: But that’s a really important point. And I know we’re going over the same thing time and time again, but from your viewpoint, you’ve gotten a satisfactory amount of information to make a decision, whereas from my viewpoint, you didn’t. Versus vice versa. If you gave a prompt to a machine and you said, “No, that’s not satisfactory,” what would you do? Christopher S. Penn: Say, “You need to do this and this.” Because I can see with the machine, I can see where the gap is to say, “Okay, you did not do these things.” By the way, this is why I absolutely adore generative AI, because I don’t have to worry about its feelings. I could say, “Here’s where you failed, you have failed. This was a catastrophic failure. Try again.” Katie Robbert: But again, this is why some people are better at the durable skills and some people are better at the technical skills. And there’s room for both at the table. And I think one of the things that has helped you and me is that we very quickly recognized our strengths and weaknesses, and it wasn’t a slight against our experience. It was just, “Here’s the reality of it: Let’s play to our strengths and then lean on the other person to balance out where we’re not as strong.” Christopher S. Penn: Exactly. Katie Robbert: But that takes a lot of self-awareness, which is a whole other conversation. Christopher S. Penn: That is a durable skill all of its own. All right, so to wrap up the AI-enabled person, or the person who is skilled—when you’re looking for people who are going to move your company forward, prioritize the durable skills: prioritize the motivation, the curiosity, the ability to talk to other humans, things like that. Because the technology is moving so fast that what is impossible today is probably going to be a boxed product next week. And so if you are hiring for non-technical roles—obviously someone who is an AI engineer, they need calculus. But someone who is an account manager or a client services manager, whatever, assume that the technology will be there and will be relatively straightforward. Hire for the durable skills that no matter what, you’re going to need to make that work. If you’ve got some stories that you’d like to share about how you are doing hiring and to answer that question—should we hire, retrain, outsource, or replace Popeye or free, select—go to TrustInsights.ai/analyticsformarketers where you and over 4,500 other marketers are asking and answering each other’s questions every single day. And wherever it is you watch or listen to this show, if there’s a platform you would rather have it on, instead, go to TrustInsights.ai/TIpodcast. You can find us at all the places fine podcasts are served. Thanks for tuning in. We’ll talk to you on the next one. Speaker 3: Want to know more about Trust Insights? Trust Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence, and machine learning to empower businesses with actionable insights. Founded in 2017 by Katie Robbert and Christopher S. Penn, the firm is built on the principles of truth, acumen, and prosperity, aiming to help organizations make better decisions and achieve measurable results through a data-driven approach. Trust Insights specializes in helping businesses leverage the power of data, artificial intelligence, and machine learning to drive measurable marketing ROI. Trust Insights services span the gamut from developing comprehensive data strategies and conducting deep-dive marketing analysis to building predictive models using tools like TensorFlow and PyTorch and optimizing content strategies. Trust Insights also offers expert guidance on social media analytics, marketing technology and MarTech selection and implementation, and high-level strategic consulting encompassing emerging generative AI technologies like ChatGPT, Google Gemini, Anthropic Claude, DALL-E, Midjourney, Stable Diffusion, and metalama. Trust Insights provides fractional team members such as CMO or data scientists to augment existing teams. Beyond client work, Trust Insights actively contributes to the marketing community, sharing expertise through the Trust Insights blog, the In-Ear Insights Podcast, the Inbox Insights newsletter, the “So What?” Livestream, webinars, and keynote speaking. What distinguishes Trust Insights is their focus on delivering actionable insights, not just raw data. Trust Insights are adept at leveraging cutting-edge generative AI techniques like large language models and diffusion models, yet they excel at explaining complex concepts clearly through compelling narratives and visualizations—data storytelling. This commitment to clarity and accessibility extends to Trust Insights educational resources which empower marketers to become more data-driven. Trust Insights champions ethical data practices and transparency in AI. Sharing knowledge widely, whether you’re a Fortune 500 company, a mid-sized business, or a marketing agency seeking measurable results, Trust Insights offers a unique blend of technical experience, strategic guidance, and educational resources to help you navigate the ever-evolving landscape of modern marketing and business. In the age of generative AI, Trust Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

IOTA CMO, Karen O'Brien reveals the high-stakes roadmap to transform the $35 trillion global trade industry from archaic paper systems into a frictionless, blockchain-powered infrastructure. Karen O'Brien, CMO of IOTA, breaks down why the industry is finally hitting a much-needed trust reset, trading short-term hype for the work of fixing global trade. O'Brien touches on how she's helping solve the $35 trillion "paper and email" bottleneck to create an invisible backbone for global supply chains—a true blockchain for machines. - Links mentioned from the podcast:  Karen's Twitter  IOTA Website - Follow us on Twitter: Sam Ewen, CoinDesk - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Cash flow isn't just spreadsheets—it's survival. In an era of tariffs, currency swings, and supply chain whiplash, small businesses face a paradox: grow fast while everything shifts beneath you. Corinne Boonstra (Brex) and Aharon Naveen (Melio) unpack how payment independence becomes the ultimate competitive advantage.Key takeaways:Tariff volatility forces brands to message consumers directly about pricing pressuresSmall businesses gain agility advantage by switching suppliers faster than competitorsPayment independence decouples cash flow from vendor relationship power dynamicsTechnology stacks need finance-novice friendliness, not just CFO sophisticationKey Quotes:Corinne Boonstra [00:08:11]: "Brands are having to reach out to their consumer base to communicate with them why prices are increasing or using that as kind of a pivotal point of, say, buy these goods now while they're this price."Aharon Naveen [00:12:06]: "Switching vendors is complex. It comes with an operational overhead of different net terms, different currency conversions, different shipping time, different payment acceptance."Aharon Naveen [00:19:45]: "Giving the control back to small business, putting them in a position that they can overcome the relationship dynamic or the power dynamic of a new vendor—that is what technology brings to play."Corinne Boonstra [00:23:10]: "These tools need to be able to be leveraged by your CMO, your head of digital, your founder—whoever is ultimately making these decisions might not have an accounting background."Associated Links:Learn more about BrexLearn more about MelioCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Christine Malfair is a lifelong hotelier turned independent-hotel marketing fixer, with a career spanning cruise ships, GM roles, and 15 years building Malfair Marketing as an early "remote fractional CMO." She helps independent hotels cut through AI noise and get found by guests and machines without losing their minds. Susan and Christine talk about clarity, consistency, and competitive courage. • Employee use of ChatGPT and real risks to proprietary hotel data • Guardrails for AI use inside hotel teams without banning innovation • Remote hotel leadership before "remote" was normal • Building a marketing function when no department exists • "AI-ready" as an ecosystem, not a shiny new tool • Why vague hotel language disappears in AI discovery • Team buy-in as the difference between tech adoption and rebellion • AI as an intermediary, not a channel • Why independent hotels can win without the biggest budgets • Standing tall in what guests already love you for *** Our Top Three Takeaways AI rewards clarity, not complexity Being "AI ready" isn't about adopting new tools or chasing the latest platform. It's about tightening what already exists. Hotels that are specific, consistent, and clear across their websites, listings, reviews, and social content will be easier for AI to understand and recommend. Generic language and inconsistencies create friction and invisibility. 2. Simple systems outperform heroic effort Christine's experience, from cruise ships to strata hotels, reinforces the same truth. Well-designed systems reduce chaos and conflict, even in complex environments. The same applies to marketing and AI. Progress comes from manageable, repeatable steps, not massive overhauls or one-time pushes. 3. Differentiation matters more than budget AI acts like a digital intermediary, deciding what gets surfaced and why. In that environment, sameness is a liability. The independent hotels that win won't be the ones with the most spend or the most content. They'll be the ones that are clear about who they are, what guests love about them, and how they stand apart. Christine Malfair on LinkedIn https://www.linkedin.com/in/christine-malfair/ Malfair Marketing https://malfairmarketing.com/ Other Episodes You May Like:  69: Our First AI Guest with Josiah Mackenzie https://www.topfloorpodcast.com/episode/69 127: Job Interview Subterfuge with Michael Goldrich https://www.topfloorpodcast.com/episode/127 71: Public Restroom Couple with Susan Barry https://www.topfloorpodcast.com/episode/71

On this episode of "The Marketing Stir" Vincent engages in some electrifying discourse with Kelly Grover, CMO of EV charging company, Lynkwell.

A CMO Confidential Interview with Rob Ward, co-founder and General Partner of Meritech Capital, a top Silicon Valley venture firm. Rob shares his take on what he calls a "super terrifying and exciting time" and provides perspective on AI receiving the most capital of any technology in history, the "durability of revenue" and how quickly start-ups are now reaching $100 million in revenue. Key topics include: why VC's focus on growth vs. profitability; the risks associated with massive long-term capital investment; why marketers should pick a "trusted advisor" as their AI partner; and why your data strategy needs "context. Tune in to hear how Astronomer handled the "Coldplay Concert Incident" which immediately became a PR classic and the "VC Foie Gras Effect."What happens when a top venture capitalist pulls back the curtain on AI, valuations, hype cycles, and what's actually working?In this episode of CMO Confidential, host Mike Linton sits down with Rob Ward, Co-Founder and General Partner at Metech Capital, to unpack the realities behind the AI boom. Rob has spent more than 26 years investing in category-defining companies like Facebook (Meta), Snowflake, NetSuite, Zipcar, and Cloudera — and he brings a rare, grounded perspective to today's AI frenzy.Together, they explore: • Why AI adoption is still early — despite explosive growth • The real risks behind inflated valuations and “AI-washing” • How VC decision-making changes during platform shifts • What marketers and executives should actually look for when choosing AI partners • Why data strategy, change management, and trust matter more than tools • What layoffs, productivity, and the future of work really look like beneath the headlines • A masterclass in crisis communications, featuring Ryan Reynolds, Gwyneth Paltrow, and ColdplayIf you're a CMO, CEO, board member, founder, or agency leader trying to make sense of AI without getting swept up in the hype — this is a must-listen conversation.New episodes of CMO Confidential drop every Tuesday.Subscribe for insider perspectives on the most misunderstood role in the C-suite.⸻Chapter Markers00:00 – Welcome to CMO Confidential00:19 – Introducing Rob Ward and today's AI conversation01:13 – Where we really are in AI adoption02:26 – Explosive AI growth: what's real vs hype03:35 – Why enterprise AI adoption is still a slog04:37 – Vendor spend, hyperscalers, and the trillion-dollar buildout06:12 – Is this an AI bubble? Public vs private market realities07:20 – Accelerating investment rounds and lack of diligence08:12 – AI-washing and durability of AI businesses09:46 – Proof-of-concepts, switching costs, and fragile loyalty10:55 – Big Tech vs startups: why this cycle is different11:40 – Why VCs chase platform shifts despite the risks13:05 – How AI is changing profitability and headcount math16:11 – “FOGRA” investing and capital distortion17:00 – Circular investing and data-center risk18:23 – Data centers, GPUs, and betting on the wrong future19:38 – Credit default swaps and financial warning signs21:45 – How executives should choose AI vendors22:58 – Change management and why culture matters most24:09 – Why data strategy is the real AI strategy26:36 – “Frequently wrong, never in doubt” and AI hallucinations27:01 – Practical AI use cases for marketers30:00 – Layoffs, productivity, and what's really happening to jobs33:05 – The best questions to spot real AI fluency35:00 – AI safety, geopolitics, and long-term risks36:38 – Crisis management masterclass: Astronomer, Coldplay & Ryan Reynolds39:58 – Final advice and closing thoughts⸻Comma-Separated TagsCMO Confidential, AI strategy, artificial intelligence, venture capital, Rob Ward, Metech Capital, AI adoption, AI hype, AI bubble, enterprise AI, generative AI, AI in marketing, CMO leadership, marketing leadership, venture investing, AI vendors, data strategy, change management, AI readiness, tech valuations, AI infrastructure, data centers, future of work, AI layoffs, crisis communications, brand crisis management, Ryan Reynolds marketing, Gwyneth Paltrow Astronomer, Coldplay controversy, Silicon Valley, marketing podcast, C-suite leadershipSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if hearing God speak to you in the last row of a church saved you from losing everything? In this episode, James Brown shares how he helps professional service business owners scale their businesses without sacrificing their lives through Business Accelerator Institute and Perseverance Squared. After launching his first business in 1994 and rapidly expanding to $8M in annual revenue, James transitioned to coaching in 2014 and has now guided over 450 business owners to significant growth. He launched Small Law Firm University, growing it to $3 million in revenue within a year, and developed a CMO program generating an additional $2 million annually. James holds a Business degree from Lindenwood University (1989) and JD from St. Louis University (1993). In 2009, he was selected as one of America's Top 20 Premier Experts and featured in USA Today, The Wall Street Journal, and Newsweek. James believes all businesses have the same seven working parts, and the only difference is what they sell. James reveals three relationships that transformed him: his wife Sherry, whom he's known since age three when they met in her mom's beauty salon, who believed in him when everyone else said he couldn't achieve his dreams and stood by him through 41 years including his darkest moments; his mentor Darrell Castle, a Memphis-based lawyer who taught him to reject the "cookie cutter" approach and build a business on his own terms, showing him that all businesses share seven working parts regardless of what they sell; and God, whom he encountered in March 2015 after hitting rock bottom (drinking excessively, making terrible choices, nearly losing everything) when a random stranger invited him to church where he heard God speak to him in the last row as the only white person in an all-Black congregation, completely transforming his perspective and leading him to sell his law firm to help other business owners build lives of purpose.   [00:04:20] What James Does at Business Accelerator Institute Helps owners of professional service businesses scale predictably and profitably Focuses on building businesses that serve owners, not the other way around Has helped over 450 business owners achieve this transformation [00:05:20] The Defining Moment with His Wife Second year in business, struggling financially, client asked for refund Wife said: "At the end of the day, you do what's right and everything else will follow" That statement still resonates 30 years later and drives his mission to help more people [00:07:20] How Clients Find Him Primarily word of mouth and brand touches through Interview Valet (on 40 podcasts this year) Results speak for themselves without traditional marketing Recent client: 69-year-old Alabama lawyer practicing 50 years, never broke $500K, just hit $1M this year [00:11:00] The Unorthodox Path to Success Known wife Sherry since age three, met in her mom's beauty salon Parents married at 16, kicked James out at 19 when he announced marriage Told his whole childhood he was "too heavy" to do things, couldn't play sports Made varsity football first year as junior, played four years (nobody in family graduated college) [00:12:40] Working His Way Through Law School Got job at General Motors assembly line, 6 AM to 2:30 PM, went to school 4 PM to 11 PM for 10 years Right before graduating law school, GM announced plant closure Sent out 300 resumes, got zero responses with three kids (ages 5, 2, and 1) Forced to start business by necessity, not by choice [00:14:00] Meeting Mentor Darrell Castle Lawyers conditioned that marketing is "beneath them" Darrell taught him to look at business differently, be different Showed him all businesses have same seven working parts (only difference is what they sell) Set up business around not working past 4:30 PM from day one [00:15:40] Building the $8M Law Practice First rule: Business open till 7 PM and Saturdays, but James wasn't there Hired people and built systems so business ran without him Grew to $8 million annually with offices in four different states [00:16:40] The Dark Years: Getting Too Big for His Britches Started making bad choices despite success (never drank until his 40s) First drink was Irish car bomb followed by 10 kamikaze shots Started spending money on wrong things, went to strip clubs, cheated on wife Wife and him separated, she went on cruise with daughter [00:18:20] The Divine Encounter That Changed Everything March 2015: Drunk at wine bar, random stranger invited him to church next morning Went to that church by himself Sunday morning, sat in last row Only white person in all-Black church, heard God speak to him Never saw that stranger again (believes he was an angel) [00:19:40] The Wake-Up Call Wife told him: "God gives you hints, and if you don't listen, at some point He's going to slap you across the face" Nearly lost everything (wife, business, all going downhill) That March 2015 moment was most influential person: God Decided to sell law firm and start helping other business owners [00:20:20] The Leap of Faith Worked for another company making $330,000 a year coaching business owners 2018: At conference in Jacksonville, told them he was leaving, called wife from airport Goal: Get nine private clients in 60 days to replace income (took nine days) First year did just under $1 million in business [00:22:40] The Catalyst Moments After coaching calls, often sits there thinking "who was that guy?" Works with business owners from $250K to $100M annually Stopped questioning who he is to coach $100M business owners Been blessed with certain gifts and has faith they will continue [00:24:00] The Lesson of Not Labeling Setbacks Example: Payroll in two days is $15K, only $1K in operating account Freaking out keeps you from being creative and finding solutions Takes everything as exactly as it's meant to be and learns from it [00:27:40] The Live Event Revelation $10M, $50M, $100M business owners at tables with under-$500K owners Big business owners worried they wouldn't learn from "smaller" ones $50M and $100M owners took just as many notes (smaller businesses still nimble and innovative) Realized everyone can gain something from each other regardless of revenue size [00:30:00] When Is Enough, Enough? Just turned 60, my wife asked "when is enough, enough?" The Mastermind member asked: "What's your goal?" Answer: "To help people" "How many people on the planet? Are you ever gonna run out of people to help?" Never gonna run out (also volunteers through Red Cross deploying to disasters) [00:32:00] Building Business Accelerator Institute Can only work with so many people one-on-one before hitting bandwidth Goal: Give business owners Harvard-level business degree without Harvard-level dollars Over 55 four-week courses addressing all seven parts of business $249/month, includes two-hour open office hours every Wednesday [00:35:00] Final Wisdom: You're the Average of the Five Don't pay attention to what other people say, surround yourself with people who inspire you "You're the average of the five people you hang out with the most—and it's true" Example: Son played goalie since age 5, adapted performance to level of teammates around him Hang around like-minded individuals who inspire you to go where you want to go   KEY QUOTES "At the end of the day, you do what's right and everything else will follow." - Sherry Brown "All businesses have the same seven working parts. Literally the only thing that's different is what we sell. The concept of running a very successful business and scaling it is simple. I'm very intentional with that word. I'm never gonna say it's easy, but the concept is simple." - James Brown CONNECT WITH JAMES BROWN 

In this episode of The Fractional CMO Show, Casey talks directly to the underdog - the marketer who's never held the CMO title. Maybe you got passed over. Maybe you've been grinding in agencies where the title was never in the cards. You're sitting there thinking: how can I be a fractional CMO without the credential?    Casey breaks down why your lack of a fancy title doesn't matter. You understand how marketing fundamentally works - persuasion, pain, desire. You can deploy entire campaigns in your sleep. The gap between where you are and fractional CMO isn't as wide as you think.    Get your confidence from your intention, not your experience. Your first client might not be $15K monthly but you're proving yourself and closing the gap. Win that client. Hire one person on their dime. Now you've managed people. Do it with a second client. Now you've managed teams.    You're not starting from impossibility. You're starting from fundamentals. And that's enough to get moving. Key Topics Covered: -You can become a fractional CMO without ever holding the title  -Understanding marketing fundamentals beats having the credential  -Start with a lower-priced client ($3K) and work more hours to prove yourself  -Get your confidence from intention to serve, not from past experience  -Build management experience by hiring one person per client  -The experience gap closes by doing the work, not thinking about it  -You're not precluded from success just because you're not "the best"  -Position yourself now - fractional C-suite roles are exploding by 2030

IOTA CMO, Karen O'Brien reveals the high-stakes roadmap to transform the $35 trillion global trade industry from archaic paper systems into a frictionless, blockchain-powered infrastructure. Karen O'Brien, CMO of IOTA, breaks down why the industry is finally hitting a much-needed trust reset, trading short-term hype for the work of fixing global trade. O'Brien touches on how she's helping solve the $35 trillion "paper and email" bottleneck to create an invisible backbone for global supply chains—a true blockchain for machines. - Links mentioned from the podcast:  Karen's Twitter  IOTA Website - Follow us on Twitter: Sam Ewen, CoinDesk - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Book a guest spot on the Podcast: ⁠https://www.drchrisloomdphd.com/_paylink/AZpgR_7f⁠Book a 1-on-1 coaching call: ⁠https://www.drchrisloomdphd.com/booking-calendar/introductory-session⁠Become a member of our Podcast community: ⁠https://www.drchrisloomdphd.com/membership⁠Follow the podcast on Spotify: ⁠⁠https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18⁠⁠Subscribe to our email list: ⁠⁠https://financial-freedom-podcast-with-dr-loo.kit.com/⁠⁠Click here to join PodMatch (the "AirBNB" of Podcasting): ⁠https://www.joinpodmatch.com/drchrisloomdphd⁠Click here to purchase my books on Amazon: ⁠https://amzn.to/2PaQn4p⁠Click here to purchase my audiobooks, visit: ⁠https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F⁠To help support the show:CashApp- ⁠https://cash.app/$drchrisloomdphd⁠Venmo- ⁠https://account.venmo.com/u/Chris-Loo-4⁠Buy Me a Coffee- ⁠https://www.buymeacoffee.com/chrisJx⁠Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.Follow our YouTube channel: ⁠https://www.youtube.com/chL1357⁠Follow us on Twitter: ⁠https://www.twitter.com/drchrisloomdphd⁠Follow us on Instagram: ⁠https://www.instagram.com/thereal_drchrisloo⁠

My guest this week is Joseph Perello, founder and CEO of Props. Props is a performance-based creator marketing platform built around a simple belief. The best marketing still comes from people, not metrics. Instead of chasing follower accounts, Props uses AI to match brands with creators based on storytelling strength, trust, and audience authenticity. So campaigns are both data-driven and deeply human.AI does the heavy lifting in the background, brand safety, workflow and precision, while real human creators stay in front and center. Before launching Props, Joe built and ran a digital agency serving brands like Nike, HP, Lowe's Hotels, Betterment, and even Michelle Obama. And earlier in his career, he served as New York City's first CMO under Mayor Bloomberg, helping to revitalize tourism and launching the city's first self-sustaining marketing agency. Finally, Joe sits at the intersection of brand, policy, tech, and creative. I'm so happy I spent a few minutes with him at advertising week not long ago, and we're gonna continue that great conversation.

Riding the Waves: Why "Boring" Weeks Kill Your Business (And What to Do About It)Quick SummaryIn this candid solo episode recorded during a tight one-hour window, Kelsey reflects on eight years of podcasting and shares raw insights about her recent panic spiral in December, the beauty of business inconsistency, and a game-changing mastermind lesson: if your life is boring, your content will be too. This episode is a masterclass in showing up even when you don't feel inspired.In This EpisodeCelebrating 8 years and 400 episodes of podcastingKelsey's December panic attack: white space, scarcity mindset, and discount codes she regretsWhy the "best thing about entrepreneurship is inconsistency"The accountability power of having a team and manufactured deadlinesHow to hold yourself accountable when you're your own bossA pivotal mastermind lesson with Lori Harder on creativity and content creationWhy your boring routine is killing your content (and what to do about it)The Stan's Fries epiphany: doing one thing exceptionally wellHow to create "life as content" without filming everythingKey TakeawaysConsistency beats perfection: Kelsey has shown up every week for 8 years, even when she didn't know what to say. The key is manufacturing accountability through team commitments and deadlines.Business inconsistency is a feature, not a bug: Unlike a job that pays the same $4K/month regardless of effort, entrepreneurship allows you to make $100 one month and $100K the next. Embrace the waves.Panic during slow seasons is normal but temporary: Kelsey's December panic (giving out discount codes, feeling like AI was making her obsolete) lasted 2-3 weeks. By January, business was back to normal. Don't make permanent decisions based on temporary feelings.Boring life = boring content: If your week is the same routine on repeat (desk, Zoom, dinner, bed), you'll have nothing interesting to share. Creativity requires white space, new experiences, and intentional "doing cool shit."Stay in your lane unapologetically: The Stan's Fries lesson—do one thing exceptionally well and don't waver when people ask you to expand. They only sell fries with salt and vinegar. No ketchup, no credit cards, no apologies.Memorable Quotes"The best thing about being a business owner is the inconsistency. Let me say that again: the best thing about being a business owner is the inconsistency.""If you look at your life right now and your life looks pretty boring, my guess is that your content isn't hitting.""We often build confidence by keeping the promises we make to ourselves."Resources MentionedKelsey's Website: KelseyReidl.comKelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)Instagram: @KelseyReidlMentor Collective Mastermind by Lori and Chris HarderWave Mastermind (Kelsey's mastermind program)Rachel Melinda (DJ and content creator example)Stan's Fries (local fry shop in Kelsey's town)About the HostKelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the Wave Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

CalmWave is tackling ICU alarm fatigue—a problem where patients generate up to 1,600 alarms per day because clinicians lack data-driven guidance on setting vital sign thresholds. The company processes 32 million data points daily from a single 14-hospital system by fusing high-frequency vital signs from Philips InteliBridge with EMR data from Epic in real time. This represents 10 billion data points annually at current run rate. Ophir Ronen, a sixth-time founder who previously sold to PagerDuty, built CalmWave by applying enterprise IT operations patterns to healthcare infrastructure. The company secured its first comprehensive system-wide agreement within months of launch and now holds 51 patents with 20 more pending as medical device manufacturers pursue distribution partnerships. Topics Discussed Why middleware interoperability is a prerequisite for clinical safety, not a feature  The technical challenge of fusing 10x more data from vitals systems than EMR systems  Building trust through transparent AI that exposes mathematical reasoning to clinicians  Scaling from 7 million to 32 million daily data points across hospital rollout phases  How CalmWave's common signal format enables data scientists to work with clean datasets  Positioning alarm fatigue as a beachhead into broader hospital operations platforms  The innovation investment arm validation pathway for startup enterprise sales  Extending the signals-incidents-events pattern to energy, defense, and manufacturing GTM Lessons For B2B Founders Interoperability becomes your moat when it's a safety prerequisite: CalmWave couldn't provide safe alarm recommendations using only vital signs data without knowing which medications had been administered that could affect those vitals. This forced them to build bidirectional integration with both Philips InteliBridge (high-frequency vitals) and Epic EMR before addressing the clinical problem. The integration layer itself—which normalizes, enriches, and structures data into their common signal format—became defensible IP. Ophir noted that high-frequency vitals data is "erased on a rolling 30-day basis" at most hospitals, making CalmWave's fused dataset genuinely novel. Founders in healthcare or other regulated industries should identify whether data fusion across siloed systems is required for safety or efficacy, then build that integration capability as core infrastructure rather than expecting customers to solve it. Transparent AI sells better than black box AI in clinical environments: When presenting to 30 senior leaders including a notoriously difficult CMO, CalmWave walked through the mathematical basis of their algorithms—demonstrating exactly how they calculate safe alarm threshold adjustments. The CMO stood up mid-presentation and said, "You guys shouldn't even call yourselves AI. This is math and statistics. I understand exactly what you're doing. Well done. This is truly innovative." This validation from clinical leadership came from showing the work, not from accuracy metrics alone. Founders selling AI into risk-averse environments should build explainability into their core product architecture, enabling clinicians to understand why each recommendation is generated rather than treating interpretability as a post-hoc feature. Innovation investment arms provide validation pathways that bypass procurement: CalmWave's breakthrough came when an innovation investment arm from a major health system reached out after three months of due diligence, then placed them in front of clinicians. Two weeks before signing a comprehensive system-wide agreement, they presented to the C-suite. This pathway avoided traditional vendor procurement cycles. The innovation arm acted as internal champion, pre-validating the startup's approach before exposing them to decision-makers. Founders targeting large healthcare systems should identify which organizations have dedicated innovation or venture arms, recognizing these groups are measured on finding novel solutions rather than minimizing vendor risk. Beachhead problems in enterprise must be urgent enough to overcome startup friction: Ophir explicitly chose alarm fatigue because health systems with IT budgets in the hundreds of millions needed "something compelling enough to make them engage" with a startup. ICU alarm fatigue has regulatory scrutiny, patient safety implications, and nursing burnout consequences that create executive-level urgency. The problem was important enough that clinical leadership would tolerate the integration complexity and vendor risk of working with an early-stage company. Founders should evaluate beachhead opportunities not just by market size but by whether the pain point has organizational consequences severe enough to justify betting on an unproven vendor. Adjacent domain pattern recognition creates non-obvious competitive advantages: CalmWave's team came from building large-scale operations platforms at PagerDuty, where they developed expertise in processing massive streaming data, correlating events, and reducing alert noise. They recognized that ICU alarm fatigue followed the same structural pattern as IT operations alarm fatigue—too many alerts without context. This allowed them to apply a proven architectural approach (signals → alarms → incidents → events) to a new vertical where healthcare incumbents lacked that specific systems thinking. One hospital generates 7 million data points daily; their platform now handles 32 million across multiple facilities. Founders with deep operational expertise in one domain should actively map their architectural patterns to adjacent verticals where incumbents haven't solved analogous problems at scale. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Como es posible que con una conducta que implica miles de millones de euros ninguno de los buscabonus de la Agencia Tributaria haya perdido sus bonus, haya sido sancionado o esté en la cárcel? CÓMO?Conviértete en un supporter de este podcast: https://www.spreaker.com/podcast/radio-ebenezer-rd-emisora-cristiana--3279340/support.

In "Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech", Joe Lynch and Jim Waters, Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. About Jim Waters Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early employee at both FRAYT and Tive, where he spearheaded Global Marketing. Jim's entrepreneurial spirit led him to build successful marketing teams at Coveo, (CVO.TO), FAST (MSFT) and StreamServe (NASDAQ: OTEX). He earned an MBA from Northeastern University and is now Founder of FreighTech Advisors fractional CMO and advisor services to companies in the Logistics Technology industry. About FreighTech FreighTech is a company that delivers fractional CMO consulting, content development, marketing and advisory services specifically to logistics technology businesses. The company was founded in 2023 by Jim Waters, a logistics and supply chain marketing veteran. Key Takeaways: Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech In "Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech", Joe Lynch and Jim Waters, Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. FreighTech's Specialization: Founded in 2023, FreighTech provides fractional CMO consulting and marketing advisory services specifically for logistics technology businesses. Jim Waters leverages his deep industry experience (having scaled companies like Tive and Frayt) to help growth-stage startups turn marketing from a cost center into a revenue-generating engine without the overhead of a full-time executive. Marketing as a Portfolio: Jim argues that marketing should be treated as an investment portfolio, not a one-off cost. Just like a financial portfolio or a fitness routine, it requires time and consistency. Companies often fail because they "micromanage" their marketing, expecting an immediate ROI within two weeks, rather than allowing for the 6–9 month cycle often required to see real pipeline growth. The Death of the Cold Call and the Rise of "Stalking": The traditional sales model of making 100 cold calls a day is losing effectiveness because buyers now screen calls and conduct their own research online. Joe and Jim discuss how the buying process starts long before the sales process, with potential customers "stalking" a company's content on LinkedIn, YouTube, and podcasts for up to a year before ever engaging with a salesperson. Navigating the 2026 Visibility Shift (SEO, GEO, and AEO):  Visibility in 2026 requires more than just traditional Search Engine Optimization (SEO). Jim introduces two critical new concepts: GEO (Generative Engine Optimization): Ensuring your brand is cited by AI engines like ChatGPT and Gemini as a subject matter expert. AEO (Answer Engine Optimization): Structuring content to directly answer binary buyer questions (e.g., "How do I improve ROI in logistics marketing?"). The "Revenue Engine Blueprint" Basics: Before scaling, companies must master the basics. Jim emphasizes that a "blueprint" requires a clear understanding of the Total Addressable Market (TAM) and a refined Ideal Customer Profile (ICP). Without knowing exactly who you solve problems for, adding expensive tech stacks like Salesforce or HubSpot is simply "accelerating into a wall." The Danger of "Chainsaw" Customers: Jim shares a cautionary tale from his time at Tive about a salesperson wanting to tape a high-end tracker to a chainsaw to prevent theft. While any revenue is tempting, Jim warns that chasing customers outside your ICP is not repeatable or scalable. True growth comes from "niching down" to focus on fans and specific verticals (like Pharma or Cold Chain) rather than trying to be everything to everyone. Multiplying Reach through a Distribution Engine: Content is only half the battle; the other half is a distribution engine. This involves using a "one-to-many" strategy—leveraging partners, PR, and podcasts to amplify a single piece of high-quality thought leadership. By turning one conversation into video clips, articles, and social posts, companies build the authenticity and trust necessary for modern freight-tech sales. Learn More About Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech Jim Waters | Linkedin FreighTech | Linkedin FreighTech Driving Sales Pipeline with Jim Waters | The Logistics of Logistics The Key to Effective Last Mile Delivery with Jim Waters | The Logistics of Logistics Every Shipment Matters With Jim Waters | The Logistics of Logistics The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Send us a textWhat happens when your biggest lead source vanishes overnight? We dig into that turning point with Austin Armstrong—CEO of Syllaby, co-founder of AI Marketing World Conference, best-selling author, and creator with 4M+ followers—to unpack how to turn volatile attention into a durable business. From the TikTok ban that exposed platform risk to the systems that now power his growth, Austin shows why views don't pay the bills unless you build the pipes behind them.We get specific about trust and community: how a sharp personal brand, consistent value, and real conversations in the comments transform casual viewers into advocates. Austin breaks down the series playbook that's driven billions of organic views—repeatable hooks, swappable middles, and clear CTAs that invite binge behavior across platforms. You'll hear practical examples, from “ChatGPT secrets you should know” to “real or fake” formats that educate and entertain while feeding search and playlist discovery.AI takes center stage as a force multiplier, not a replacement. Austin shares how Syllabi surfaces trending topics, generates scripts, produces videos with modern models, and schedules across social, helping teams blanket their niche with relevance. We draw the line between what to automate and what to own: let AI handle the tedious production and distribution; keep humans on POV storytelling and authentic engagement. We also tackle ethics head-on, calling out fake AI UGC and avatar “reviews” as trust killers that invite regulatory trouble.If you've wondered how to balance short-form reach with long-form depth, or how a modern CMO can use time inventories to buy back hours for strategy, this conversation offers a clear blueprint. Expect actionable frameworks, candid pitfalls, and a renewed focus on systems, trust, and ethical leverage. Subscribe, share with a marketer who needs it, and leave a quick review—then tell us the one workflow you'll automate this week.This episode was recorded through a Descript call on December 18, 2025. Read the blog article and show notes here: https://webdrie.net/virality-wont-pay-your-rent-but-systems-might-with-austin-armstrong/..........................................................................

It’s a fast but mighty 20 minute bonus episode of Insider Interviews! Took my “she-cam” on another* spontaneous journey through the Consumer Electronics Show (CES 2026) to speak with six different women, of six different tech and media areas. They provided first-hand insights on #AI, content, and advertising. These industry leaders span audio, advertising and age tech, sports, streaming, and out of home, so there’s really something for everyone! Quick coverage bites include: Vobble at CES • A snippet about ‘Vobble,’ an interactive audio device that lets kids build stories; MY sound didn’t do it justice, but your kid might love it IRL (and you might love it as a bedtime story aid!) • A walk through the innovations for better health and aging in place via the Age Tech Collaborative from AARP, thanks to their VP of Startup Programming, Amelia Hay. A la this being an episode with all women in tech and media, as Amelia said of the Collaborative: “We have over 200 startups in the collaborative, and probably 40% are women founders… I think we’re really pushing that envelope and putting our stake in the ground in technology.” (PS: did I mention I’d love that sleep-helper AND the hearing-helping eyeglasses from EssilorLuxotica on display there?!) BrightLine Interactive Ads • I got a lesson in the history of ad innovations and how to apply “Changemaker” thinking, from Brightline (and SustainChain) founder, and now author, Jacqueline Corbelli, who I call “the doyenne of interactive advertising!” A simple summary of “changemaker” playbook is what Jacquie has done her entire career: “Think about what you want and go further…” • A chat with the dual founder of Sports Studio, Inc. and Rasenberger Media, Cathy Rasenberger , illuminated how her freshman streaming platform is scoring distribution wins, perhaps because it’s appropriately named “Free Live Sports“?! FreeLive Sports Cheers to them for “aggregating more free sports content than any other platform… We’re democratizing sports for all the fans.” • Stacy Minero, newly named CMO of Outfront Media, and Erin Harris, Head of Fluency Sales for SiriusXM, explain changes in their now UNtraditional mediums and how they each are leveraging AI to power creative and efficient DOOH advertising and audio content, respectively. Erin noted that, “We still see the strongest performance with human voice, but we’re extremely excited about AI in terms of helping us find little levers to pull, to make things more personal.”  And as Stacy added: “There’s a huge opportunity for AI to unlock productivity, especially in the area of post-production… to do some of the grunt work so that people can focus on the fun work.” AI meets Outfront Media We say, “YES!” Don't miss out on learning from each of these powerhouse women and their compelling companies. *And don’t miss my last full episode — also captured at CES — with executives in audio, video and brand marketing! Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts            LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Substack: Moss Hysteria Please follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal!  THANK YOU for listening!

With the NFL season in full swing and the Super Bowl just weeks away, Jim sits down with Tim Ellis, Chief Marketing Officer of the National Football League, for a timely conversation about leading one of the most powerful brands in the world. Recorded live at the ANA Masters of Marketing in Orlando, this episode explores how the NFL continues to evolve beyond the game itself into a cultural force that brings people together. Since joining the league in 2018, Tim has helped reshape how the NFL shows up — making it more human, more inclusive, and more connected to fans across generations and communities.Tune in for a conversation around creativity, courage, and what it takes to steward a brand that means so much to so many.---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---The CMO Podcast is a vYve Production.This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The marketing teams winning with AI today are not the ones chasing every new model release. They are the ones who found the boring, repetitive tasks their teams hate and automated those first.Nir Pochter, Co-Founder and CMO at Lightricks, joins Stephanie Postles on Marketing Trends to break down what AI actually means for creative workflows and why most teams are still using it wrong.You'll learn:- The "algebra problem" of AI adoption- How to save your design team 80% of their time- Why the gap between marketers who use AI well and those who don't is widening fast.- How to use an LLM scoring system to pre-review documents for you- The dangerous trend of "AI Marketer" job titles- What's really in store for the future of video+AI Key Moments:00:00 — Why AI Hasn't Improved Creative Output Yet02:06 — The Algebra Problem: Tools vs. Knowing How to Use Them07:27 — Nir's Background: AI PhD to Lightricks and FaceTune09:46 — What Used to Take Weeks Now Takes Minutes13:35 — Why Automating Everything Failed Miserably16:38 — Start with What People Hate Doing20:08 — The LLM Scoring System: Nothing Gets Reviewed Without an 8521:43 — Train Your LLM to Be Mean, Not Nice23:32 — Building Custom GPTs with Company Guidelines26:30 — The Pitfall: Using AI to Please Leadership28:47 — From Toys to Tools: Why Text-to-Video Isn't Enough31:05 — Coca-Cola's 70,000 Prompts (Was It Worth It?)34:41 — AI Won't Replace Creatives, But This Will37:04 — The Two Critical Skills: Prompting and Curation37:55 — How AI Multiplies the Skills Gap (7 vs 10 Example)42:47 — What CMOs Should Be Asking Their Teams46:20 — Why "AI Marketer" Is LinkedIn Fluff This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Content is about to become unlimited, cheap, and automated and that changes everything about marketing strategy. John Jantsch sits down with Peter Benei of AI Ready CMO to explore how AI is reshaping marketing teams, why production is no longer the advantage it once was, and what skills marketers must develop to stay relevant. They discuss the evolving role of the CMO, the limits of AI tools, and why judgment, taste, and strategic thinking remain human responsibilities. This episode offers a clear, practical look at what AI really means for the future of marketing. Today we discussed: 00:00 Introduction 01:33 AI vs. Past Tools 03:58 Content Hype Reality 07:17 Automation & Quality 10:38 Human Judgment Matters 12:41 Jobs & Skills Outlook 17:31 Future of the CMO Role 19:29 Tool Landscape Predictions 24:36 Take Action If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Exploramos los hallazgos más recientes sobre compresiones manuales versus compresiones mecánicas en la reanimación cardiopulmonar. ¿Qué opción ofrece mejores resultados en pacientes con paro cardíaco? ¿Qué deben saber los proveedores de ACLS hoy?

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠https://www.instagram.com/avetisantaplyanIn this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Kurt Uhlir, seasoned CMO, operator, and advisor to private equity-backed growth companies, for a no-BS breakdown of what modern marketing and real leadership look like at scale.Kurt challenges the mainstream playbook with sharp insight into why most CMOs aren't actually marketers, how obsession with attribution is damaging businesses, and why the real differentiator is trust, not clicks. From dismantling the myth of PPC-fueled growth to showing how brands win by building long-term category authority, Kurt shares hard-won lessons from the trenches of B2B SaaS and services.You'll hear how he thinks about short-term vs long-term growth horizons, why servant leadership isn't soft, and what companies miss when they separate marketing from customer success. This is a masterclass for any founder, CMO, or growth leader who wants to scale responsibly, attract vs. chase customers, and build teams that actually own outcomes.If you've ever felt like traditional marketing advice didn't match the reality of scaling a company, this one's for you.TakeawaysMost CMOs are actually salespeople afraid of making cold calls, not strategic marketers.Companies lose 70% of deals by not being one of the top 3 trusted brands in the buyer's mind.Short-term tactics (PPC, partnerships) drive revenue from 2–12 months, but trust drives revenue from 12–36+ months.Modern marketing must focus on contribution to outcomes, not just attribution metrics.Search Everywhere Optimization (not just SEO) is now essential, across YouTube, app stores, LLMs, and social.AI is a force multiplier for small teams, if used correctly to repurpose and amplify valuable content.Great marketing starts by mining product usage data, support tickets, and customer success conversations, not keyword tools.Servant leadership isn't about being soft, it's about owning outcomes and developing people.The best leaders are also great followers, especially when serving a strong brand-driven CEO.The cost of authoritative leadership is silent disengagement and missed opportunities for feedback.If every team member can't explain how their role connects to company outcomes, leadership has failed.The most honest marketing feedback comes from calling customers who canceled, and listening without selling.Chapters00:00 Intro & Kurt's Opening Shot at Modern Marketing02:00 Attribution vs. Contribution05:00 The 70% Rule: Brand Trust and B2B Decision-Making08:00 Should You Aim to Be a Top 3 Brand?10:00 The Three Horizons of Marketing ROI13:00 Search Everywhere Optimization and the New SEO Reality16:30 AI + Content Workflows: From Reels to Repurposing18:30 Content Strategy Starts with Customer Support Data20:00 Servant Leadership vs. Authoritative Leadership24:00 Following When It Matters: The Power of Deference26:00 Communication at Scale: Berkman Assessments and Team Alignment28:00 The Silent Cost of Authoritative Leadership30:00 Attribution Is Easy, But Contribution Builds Companies34:00 Why Marketing Should Own Customer Success Insights36:30 Managing Expectation Risk in Sales vs. Service38:30 Creating a Single View of the Customer40:00 Amplifying Referrals Without Getting in the Way42:00 The Ground Truth Lives With Canceled Customers43:30 Atomic Habits, Sticker Charts, and Showing Up44:30 The Billboard Test for Great Leadership Kurt Uhlir's Social Media Link:https://www.linkedin.com/in/kurtuhlir/Kurt Uhlir's Website Link:https://kurtuhlir.com/Resources and Links:⁠https://www.hireclout.com⁠⁠https://www.podcast.hireclout.com⁠⁠https://www.linkedin.com/in/hirefasthireright

After 40 years, Roederer Estate, the Californian arm of Champagne Louis Roederer has really started to hit its stride. Arnaud Weyrich, SVP and Winemaker of Roederer Estate and Xavier Barlier, CMO of MMD USA, discuss its history, trajectory, and how Roederer Estate continues to create more reasons to believe in the brand and the wines. This belief is grounded in a vision to make wines that look and taste like Champagne, but with Californian roots. Detailed Show Notes: Arnaud's background: interned at Roederer Estate (“RE”) in 1993, returned to winemaking team in 2000Xavier's background: Moet Hennessy, Renault, Disney, then Roederer Marketing & CommunicationsRoederer Estate in contextLouis Roederer founded in 1776, began exporting to US in 1860-70's1980s - acquired Anderson Valley vineyards and built Roederer Estate wineryMaison Marques & Domaines (“MMD”) founded 1987 for launch of 1st vintage of RE and distribution of Louis RoedererRE founded because during 1980s, not enough Champagne made to supply growing US market and land was cheaper than France; could also do the estate model, which was difficult in ChampagneAnderson Valley had the right weather, track record of other quality, local wines (Chardonnay, Riesling, Gewurztraminer), and inexpensive land (was known for apple orchards)RE production1st harvest 1985 (80s challenged by legal problems for wine w/ sulfite content)Late 80s-early 90s - 40-45k cases Mid-90's-2000 - ~80k cases (bolstered by French paradox, internet boom, young chefs, and “sommelier” becoming an English word)2025 - ~100k casesLimited by estate model, remote part of CA (tries to attract talent by providing subsidized housing for 90% of staff, invested $3M over last 10 years)CA sparkling historyPioneers supported each other (e.g. - Schramsberg, Domaine Carneros, Iron Horse)Downturn in market (1987 stock market crash, 1989 phylloxera hit vineyards)Market reaction positive, particularly after Schramberg wine served by President Nixon in China at the 1972 “Toast to Peace”RE launch pricingChampagne was priced