Podcasts about Email marketing

Most Shopify brands do not need to send more emails. They need better automations.Omnisend analysed 27 billion emails and found that automated messages generated 37% of email sales from just 2% of sends.In this Tea Break Talk, Nick breaks down the three Shopify email automations every ecommerce brand should build first - welcome flows, abandoned cart emails and browse abandonment.You'll learn how to turn more visitors into customers, increase repeat purchases, use SMS more effectively and avoid the biggest mistakes brands make with email marketing.You'll learn:Why sending more campaigns does not always create more revenueHow to build a welcome series that converts new subscribersHow abandoned cart emails recover lost sales without relying on discountsWhy browse abandonment is an overlooked Shopify growth opportunityWhich email metrics actually matter for ecommerce growthHow email and SMS should work together throughout the customer journeyIn this episode:(00:00) - Why more emails don't mean more sales(00:40) - The data from 27 billion emails(02:05) - Why automation wins(04:00) - Building the perfect welcome series(08:50) - Better abandoned cart emails(10:35) - Browse abandonment strategy(12:25) - SMS marketing that converts(16:30) - Email metrics that matter(20:35) - Omnisend email marketing(22:25) - The 7-step email marketing audit(25:10) - Final takeawaysListener offers:Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Ships-A-Lot - Improve fulfilment costs, shipping margins and customer experience.Yoast - 15% off Shopify and WordPress with code WWS15.Inventory Planner - Free seven-day inventory bootcamp.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency for ecommerce brands.

Si vous vous demandez pourquoi vos prospects hésitent ou abandonnent avant de passer à l'achat, cet épisode est fait pour vous. Je partage avec vous les 3 erreurs les plus fréquentes qui empêchent les prospects de devenir clients. Mais surtout, je vous explique comment les éviter, pour transformer vos efforts marketing en véritables résultats.---------------Besoin d'un coach sur les réseaux sociaux? Mon partenaire Swello l'a fait. Et comme vous écoutez le Podcast du Marketing, vous avez le droit à 20% de réduction >> Découvrir Swello---------------

Zusammenarbeit/Beratung Anfragen: ⁠⁠⁠⁠Wunschtermin wählen⁠Unser AI Report zeigt, wo und wie Ihr in ChatGPT, Gemini & Co. erwähnt werdet

#195 Stefanie ist Expertin für Email-Marketing und Funnel – und sie war Teilnehmerin meiner Startseiten-Woche im Januar. In dieser Folge erzählt sie, wie sie ihre Startseite überarbeitet hat und wie die Kundenreise auf ihrer Website funktioniert: Vom Kennenlernen bis zum ersten Mini-Angebot. Außerdem habe ich Stefanie nach den wichtigsten Kennzahlen eines Funnels gefragt – und was die wichtigsten Hebel sind, wenn der Funnel nicht läuft. → Website von Stefanie: https://stefanie-schaefer.net/ → Funnel-Check (kostenlos): https://stefanie-schaefer.net/funnel-check/ → Instagram von Stefanie: https://www.instagram.com/stefanie.funnel.strategin/ → Warteliste SEO Superhelden: https://satzgestalt.com/seo-superhelden-warteliste/ → SEO-Checkliste für 0 EUR: https://seo.satzgestalt.com/pod-checkliste → Keyword Matrix: https://satzgestalt.com/keyword-matrix/

Zu unseren freien Stellen: https://join.com/companies/broes-media In dieser Folge des Onlineshop Geflüster Podcasts spreche ich mit Alexandra, der Gründerin von Sinchens. Ex-Juristin, ausgestiegen aus dem Referendariat, dann ein Wollladen in Fürth aus reiner Leidenschaft, knapp vor Corona eröffnet. Neun Monate später kam der Lockdown, und einen Onlineshop gab es noch nicht. Über 35.000 Euro im Monat sind Laden und Shop zusammen nie hinausgekommen, egal was sie probiert hat. Gelebt hat sie davon nicht, ihr Mann hat sie durchgefüttert. Der Wendepunkt war eine Entscheidung gegen das Bauchgefühl: Geld nicht in mehr Ware stecken, sondern ins eigene Wissen und in bezahlte Werbung. Vorher lief alles rein organisch über Instagram. Zwei Dinge haben den Sprung gebracht: Meta Ads, die von Anfang an liefen, und der Launch eines eigenen Strickmagazins zusammen mit einem großen Hersteller. Ein Produkt für rund zwölf Euro, also ein extrem niedriger Warenkorb, mit dem Performance Marketing normalerweise nicht funktioniert. Bei Sinchens schon: über 13.000 verkaufte Magazine allein über den eigenen Shop, getragen von Nische, Community und dem Momentum des Launches. Du erfährst, warum jahrelanges organisches Wachstum bei ihr an eine harte Decke gestoßen ist und was sich mit bezahlter Werbung verändert hat, warum ein Warenkorb unter 25 Euro fast immer zum Scheitern verurteilt ist und wann er trotzdem trägt, und was der Weg in sechsstellige Monate mental gekostet hat, bis hin zur kleinen Ehekrise. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Episode 212 - Email Marketing, Social Media and AI with Hank Hoffmeier In this episode of Bob Cargill's Marketing Show, Hank Hoffmeier, a digital marketing infotainer, shares insights on email marketing, social media, AI tools and building a strong customer journey. Discover practical tips for small businesses and marketers to leverage technology and human skills effectively. Key Topics The importance of email marketing and personalization Leveraging social media for brand awareness Using AI tools like Claude and Gemini in marketing Building customer trust and loyalty Creating a comprehensive marketing starter kit for small businesses The impact of AI on agency work and marketing jobs Strategies for local SEO and Google My Business optimization The customer journey from awareness to loyalty Sound Bites "I make marketing fun and successful" "Email is portable and personal" "Build trust through value and consistency" Email Marketing Success Guide by Hank Hoffmeier 

Al #009 If you've tuned in to last week's AskLiz session, you know I'm big on partnerships as the number one way to grow your email list and brand. Today's episode is very much meant to drive that point home with an interesting collaboration idea coming from Allan Ngo of DigitalSolopreneur.com! If you have a talk lined up at a virtual summit, can you partner up with some of the other speakers for win-win cross-promotion? I absolutely love this line of thought! But how do you pull it off without appearing self-interested or sleazy? Listen in on this quick session for my thoughts on how I would approach a virtual summit opportunity like this! I'll share the exact DM I'd send out proposing no-brainer partnerships and the top ways to leverage this kind of networking for targeted growth. Enjoy, and please keep sending your questions in at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al009.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Je suis probablement à contre-courant de tout ce qui se dit habituellement, mais je ne pense pas que segmenter sa base email soit toujours une bonne idée.Je pense que ça l'est dans certains cas précis, mais que pour la majorité des bases, la majeur partie du temps, ce n'est pas une bonne idée. Je vous explique tout dans cet épisode.---------------

“Although, can you ever have too many cushions?” “Ask my wife, it's definitely no.” Welcome back to eCom@One with Richard Hill! In this episode, Richard Hill sits down with Moise Abubakr, Head of eCommerce at Rockett St George, a brand celebrated for its bold and personality-driven homeware. Together, they dig into the secrets behind building and protecting a truly unique brand, the power of niche marketing and how to keep your story consistent across all channels from product and creative to email and paid media. You'll also hear Moise Abubakr share practical strategies for high-performing email marketing, insights into understanding your customer psychology, how to approach working with agencies, and how to leverage both D2C and marketplace partnerships like their recent collaboration with Next. Whether you're looking to sharpen your brand identity, supercharge your email CRM, or future-proof your marketing strategy in the age of AI, this episode is packed with actionable advice you won't want to miss. Time stamps:  00:00 Protecting and Growing Unique Brands 04:47 Importance of niche branding 08:30 Benefits of an agile in-house team 11:37 Empowering team through ownership 14:18 Working with agencies effectively 18:47 Optimising the welcome email flow 23:01 Improving customer conversion strategy 26:37 Tailoring email messages for audiences 27:59 Using data for customer targeting 33:11 Personalising marketing strategies 37:07 Understanding AI in Marketing 41:00 Expanding product range on marketplaces 43:11 Partnering with Next for expansion 45:51 Importance of community for brands 49:33 Encouragement to subscribe

#940 Liz and I are going head-to-head today and comparing our very different audience growth approaches! As you know, I'm all about posting daily. Especially since I've seen huge success creating Shorts for YouTube. After all, two million subscribers with just fifteen minutes of work per day is pretty good! Liz, on the other hand, is much more of a stealth operator. Her targeted growth is based on finding the right collaborators for strategies like lead magnet swaps, virtual speaking, and podcast guesting. She values her email list way more than any follower count! And the truth is, both of these approaches could work. That's why you should join us for this session to uncover and choose the growth tactic that resonates the most with you! So how do you build consistency to post every day? Alternatively, how do you network across to build your audience brick-by-brick? Tune in to find out! Show notes and more at SmartPassiveIncome.com/session940.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Unsere freien Stellen: https://join.com/companies/broes-media In dieser Folge des Onlineshop Geflüster Podcasts geht es um Perfektionismus, eine der größten Blockaden, wenn du Creatives produzieren willst, die wirklich performen. Perfektionismus kostet dich Zeit. Während andere 20 Creatives erstellen, schaffst du zwei, weil jedes einzelne perfekt aussehen und zur Brand passen soll. Das andere Extrem ist genauso falsch: Creatives ohne Hypothese rausrotzen, ohne zu wissen, was du eigentlich testest. Die Wahrheit liegt in der Mitte. Mach dir Gedanken, was du kommunizieren willst und welches Format du testest, und komm dann zügig in die Umsetzung. Lieber jede Woche fünf gute Creatives live bringen als alle drei Wochen zwanzig auf einmal. Der Punkt, der vielen wehtut: Solange du keine 50 Millionen im Jahr machst, ist perfekte Brand-Konsistenz egal. Gerade die hässlichen Creatives performen oft am besten, weil sie nicht nach Werbung aussehen und den Scroll brechen. Ein Beispiel aus unserer Betreuung ist eine Kundin im Bereich Hundezubehör, deren Bestperformer seit Monaten ein Video ist, in dem die Gründerin neun Minuten lang statisch vor der Kamera steht und ihre Hundeleine erklärt. Keine Musik, keine Schnitte, kein B-Roll. Und wenn ein Creative nicht funktioniert, spielt Meta es ohnehin kaum aus. Du kannst also nichts verlieren. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Kimberly Tarlton is the Co-Founder & CEO of Story & Stone, a creative strategist, communications consultant, and a church girl at heart with over 28 years of experience helping ministries grow their impact—online and in-person.Kim's expertise spans digital, print, and live, leading church teams with a mix of creative spark and practical know-how. Her integrated marketing work has helped churches increase engagement, clarify their messaging, and confidently reach new guests.She's known for leading cross-functional teams with heart and humor—and always with an eye on the metrics. A certified Working Genius Facilitator, a triple-certified HubSpot pro in Social Media, Content, and Email Marketing, and a sought-after speaker for conferences and podcasts on topics like church communications, guest strategy, and ministry development.Kimberly and Dale discuss the importance of mission clarity as the foundation of your communications efforts in today's 95Podcast. Their conversation is filled with leadership nuggets to help you create an effective communication environment within your ministry.Show Notes: https://95network.org/podcast-recast-95podcast-320-summary-church-communications-strategy-prioritize-plan-produce-w-kimberly-tarlton-episode-320/Support the show

Your company sends emails. Your upline sends emails. So why do you need your own email marketing?In this episode, Lisa and Susan get into five of the top ten things you're missing if you're not building and nurturing your own email list. They talk about why owning your contacts matters more than most people realize, what open rates and click rates actually tell you, why one call to action per email is a game changer, and how simple automations can do the follow-up work while you're living your life.If email marketing has been on your to-do list for a while, this is the episode that's going to make you finally do something about it.

Is your email list helping you grow your business—or is it collecting dust? In this episode of Social Media Decoded, Michelle Thames sits down with award-winning email marketing strategist Melissa Seideman to discuss how entrepreneurs can use email marketing to build stronger relationships, increase sales, and create long-term business growth. Melissa shares how one client grew from $8,000 per month to $200,000 per month using strategic email marketing, why you don't need a huge email list to be successful, and the simple welcome sequence every business should have in place. Whether you're just getting started with email marketing or looking to improve your current strategy, this episode is packed with actionable advice for building trust, improving deliverability, and turning subscribers into loyal customers. What You'll Learn Why email marketing is essential for long-term business growth How to turn subscribers into loyal customers Why you don't need a massive email list to generate revenue The welcome email sequence every entrepreneur should have Common email marketing mistakes to avoid How to improve email deliverability Subject line tips that increase open rates Why relationships matter more than algorithms How visibility and email marketing work together Practical ways to nurture your audience after they discover your business Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #182! We're wrapping up our email marketing series with the topic that makes everything else work harder: segmentation. We've covered strategy, list building, what to send, and automations - now it's time to talk about how to stop sending the same email to everyone and start sending the right email to the right person. In today's episode, Laryssa and Liz cover: What segmentation actually means and why it matters even if your list is small The difference between a list and a segment - and why mixing them up creates a mess The easiest places to start with segmentation (hint: your craft show attendees are a great first segment) How to use your e-commerce store data to send smarter, more targeted emails Why segmenting out your disengaged subscribers can actually improve your results How to avoid over-complicating segmentation - and what "segmentation for show" looks like A note on A/B testing subject lines and when it's actually worth doing In the bonus segment for Insiders only, Laryssa and Liz share the specific segments they recommend jewelry brands build first, plus how to use segmentation inside the most popular email platforms. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Zusammenarbeit/Beratung Anfragen: ⁠⁠⁠⁠⁠Wunschtermin wählen⁠⁠Unser AI Report zeigt, wo und wie Ihr in ChatGPT, Gemini & Co. erwähnt werdet

Unsere freien Stellen: https://join.com/companies/broes-media In dieser Folge des Onlineshop Geflüster Podcasts bin ich zu Gast bei Tini und Marlow von SlayBabz, einer Marke für DIY-Lash-Extensions, also Wimpernverlängerung zum Selbstaufkleben. Wir kennen uns aus der Schulzeit, und genau deshalb ist das eine besondere Aufnahme. Tini hat schon in der Schule angefangen, Wimpern von AliExpress zu bestellen, zu Hause umzupacken und über TikTok zu verkaufen. Jahrelang lief das nebenbei mit ein paar tausend Euro Umsatz. Marlow kam von Print on Demand dazu, und irgendwann haben die beiden sich hingesetzt und beschlossen, es richtig anzugehen. Ende 2024 kamen sie zu uns. Vorher gab es nur organischen Content, der ROAS war zu niedrig und sie haben Geld verbrannt, ohne zu wissen woran es liegt. Es lag am Shop, an den Ads und an den Produkten gleichzeitig. Die ersten vier Monate liefen zäh, dann kam der erste Sprung, danach wieder Stillstand, dann eine Phase, in der sich der Umsatz innerhalb von zwei Monaten jeweils verdoppelt hat. Heute machen sie rund 50.000 Euro Umsatz im Monat und haben gerade ihre erste Mitarbeiterin eingestellt, die sich schon nach zwei Tagen rentiert hat. Wir sprechen offen über Perfektionismus, über den Fokus aufs Wesentliche statt auf schöne Nebensächlichkeiten, und darüber, warum man als Unternehmer den Fokus auf Geld nicht als etwas Schlechtes verstehen sollte. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

AL #008 Just post more! That's the most common piece of advice new creators get flooded with while trying to grow an email list. Here's the thing, though. You'll get there eventually, especially if you post daily. But why not be smart about your growth right from the get-go? Listen in on today's AskLiz session for a chat on the highest-leverage tactics that can get you more subscribers without extra content creation! Because, y'all, I'm no Pat Flynn. I'm very sporadic on socials and still managed to grow my email list without spending a dime on ads. The secret? Strategic partnerships! Today, I'll walk you through the top ways to network and partner up with other creators for win-win growth. From freebie swaps to co-creating products, I've used every single one of these opportunities to level up my business. So tune in to set yourself up for new growth! And thank you, Melissa, from HelloPrimeLife.com, for submitting today's question! Show notes and more at SmartPassiveIncome.com/al008.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On parle rarement de notre rapport à l'argent, de notre rapport à l'investissement, ou au prix.Et c'est bien dommage parce que ça a un impact direct sur la façon dont on gère le budget de notre entreprise.Avec cet épisode, je vous propose qu'on mette cartes sur table, et qu'on se pose la question de notre rapport à l'argent et de l'impact que ça a sur notre stratégie.Et pour faire ça, j'ai le plaisir de recevoir une experte en money mindset Delphine Barré.Je vous invite à passer le test pour savoir quel est votre archétype financier

#939 Wow. You're in for a special episode because we're talking about a still mostly untapped opportunity that has to be the easiest passive income you can earn online right now! The best part is that the barrier to entry is so low that you can start generating revenue whenever! So listen in to hear today's guest, Kathleen Kobel, share an inside look at her incredible success posting videos to Amazon. That's right. This opportunity is all about creating short, one- to two-minute product reviews to help shoppers make a purchase decision. On your end, you don't have to have your face on camera or do a bunch of editing! You also don't need to put in any work to promote your videos. The Amazon Influencer Program will get eyeballs on your content by default! This is something you can dip your toes in or even go full-time with, so don't miss out! Show notes and more at SmartPassiveIncome.com/session939.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You've got your personal training business going and you have your ideal clients in mind, but how can you attract more of them effectively without being pushy about it?   This is probably one of the most effective ways to attract clients without being all sales-y about it: the "Client of the Week" email.    We'll talk about how it works, why you'll love it, and maybe even why your other prospects and clients can get inspired by it and share it themselves!   If you want a simple, very low-pressure way to market your HIT strength training business that's proven to attract prospective clients, give this episode a quick listen.  ━━━━━━━━━━━━ Join the FREE HIB Skool community here ━━━━━━━━━━━━ Want more help? Book a Strategy Call with Lawrence here ━━━━━━━━━━━━ Ready for serious growth? Join HIB Pro here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful. The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their "magic" and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won't quit! In other words, she now teaches online entrepreneurs to simplify the whole "email marketing thing" and finally master their sales in a way that leverages their personality, vision, and values. She's best known for her 1000+ users membership, 20 Minute Newsletter technique, and her Email Staircase framework she's taught to tens of thousands of creatives, freelancers, eCommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia. In this episode, I chat with Liz Wilcox, whose infectious enthusiasm for email marketing and unapologetic approach to personal branding is truly inspiring. We dive into how you can infuse your unique personality into your brand, why email marketing is such a powerful tool for connection, and how doing business your own way can attract the right people. Whether you're looking to stand out or just want to feel more at home in your business, I hope this conversation encourages you to embrace what makes you, you. Key Takeaways Lead With Who You Are Building a brand around your true personality creates genuine connections and makes your business a place where you belong. Let Your Values and Vision Shine When you share your values and vision openly, you attract people who resonate with your mission; not just your style. Authenticity Attracts the Right Audience Being boldly yourself may not appeal to everyone, but it draws in those who truly connect with your story and energy. Consistency Doesn't Mean Predictability Show up regularly, but don't be afraid to vary your approach; keep things fresh and let your personality evolve. Small Personal Touches Matter Simple, relatable updates in your emails or content can build trust and make your brand memorable. You Can Build Success Your Own Way There's no single formula; find the intersection of what feels good, what you're great at, and what serves your audience. Episode Highlights 01:18 – Meet Liz Wilcox: 90s branding, authenticity, and doing business her way 02:04 – How to get your personality across in your brand 04:07 – The evolution of Liz's business and finding her true voice 06:44 – Attracting the right clients through authentic branding 09:11 – Vision, values, and the strategy behind personal branding 13:26 – Practical advice for showing up as yourself online 16:35 – The power of connection, community, and being open 22:48 – Email marketing tips: keep it simple, personal, and varied 28:29 – Building a business that feels good and serves others   Where to find out more from Liz Liz's 9$ membership (affiliate link) Liz's Instagram Liz's Facebook Liz's Twitter I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

Build the Business. Keep the Life.What if the goal wasn't to build the biggest business possible - but to intentionally design one that gives you enough?In this episode of the Disruptive Influence Podcast, Jeff Abracen speaks with Jacob Pegs, a writer, marketer and architect of freedom-based businesses, about creating a highly leveraged one-person business without sacrificing your health, creativity or family life.Jacob shares how becoming a father forced him to rethink the business he was building. Instead of adding more clients, employees and responsibilities, he began designing around constraints: three working days a week, a defined number of clients and a business model built on one post, one email and one offer a day.The conversation explores why people buy proximity, how content can capture and multiply your energy, and why a smaller audience of the right people can be far more valuable than tens of thousands of passive followers.Jeff and Jacob also unpack the difference between relevance and resonance, why personality is a genuine competitive advantage, and how sharing who you are can matter as much as demonstrating what you know.This episode is for creators, coaches, consultants and entrepreneurs who want to make more impact without automatically creating more work.In this episode:Why freedom must be designed into your businessHow content creates leverage beyond your available hoursThe relationship between proximity, pricing and capacityJacob's one-post, one-email, one-offer modelHow to start building an audience from zeroWhy your voice, writing and message are the real funnelThe difference between showing your expertise and sharing who you areWhy people buy relevance - and stay because of resonanceHow constraints can protect your creativity, health and familyWhy repelling the wrong people can strengthen your positioningHow to identify the small group of people your business truly needsWhy bigger revenue does not automatically create a better lifeKey ideas:Design before you scale.Set the life, schedule and capacity you want before building a business that overwhelms them.Energy plus assets creates leverage.Content, recordings, workshops and intellectual property can continue working after the original effort is complete.People buy proximity.Different offers can provide different levels of access to your thinking, support and guidance.Your voice is the funnel.Clear ideas, useful demonstrations and consistent communication can create demand without complicated systems.Relevance gets attention. Resonance builds preference.People may initially need your expertise, but your beliefs, experiences and personality help them choose you.You do not need everyone.A sustainable business may require only a small number of deeply aligned customers.Chapters00:00 – Why you only need the right 80 people00:48 – Can freedom-based businesses still be built?02:34 – Escaping the belief that success requires constant grinding04:28 – Turning your energy into leverage04:48 – Designing a three-day-a-week business07:15 – One post, one email and one offer a day08:40 – Separating your identity from your business09:49 – How to begin building an audience from zero13:21 – Showing what you do and sharing who you are16:54 – What Jacob actually helps people accomplish18:31 – Applying one model across different industries21:19 – Personality as a competitive advantage22:21 – Why people buy who you are24:44 – Giving people what they want and what they need27:31 – Staying consistent when the business starts working28:27 – Seasons, boundaries and choosing not to scale31:57 – Why your vibe attracts the right buyers32:36 – Repelling people as a positioning strategy33:45 – Finding the 80 people your business needs34:18 – Deletion by design35:49 – Jacob's original $125 offer37:42 – Starting with the person you used to be39:31 – Choosing alignment over a successful but unwanted business43:32 – The question that forces you to tell yourself the truthAbout Jacob PegsJacob Pegs is a writer, content marketer and business strategist who helps coaches, consultants and service providers build highly leveraged, marketing-led online businesses.His model is built around simplicity: one post, one email and one offer a day. Rather than chasing unlimited scale, Jacob helps entrepreneurs design businesses around their desired income, capacity, creativity and quality of life.About the Disruptive Influence PodcastHosted by Jeff Abracen, Communication Advisor & Coach and former agency Vice President, Creative Director, The Disruptive Influence Podcast explores how founders, leaders and creative thinkers use communication, storytelling and unconventional ideas to earn attention, build trust and inspire action.Connect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you. Every Like, Share, Subscription and Review means a lot.Cover art by Daniel DevoyMusic by Stephen Voyce©2024-2026 The Disruptive Influence Podcast - Jeff Abracen

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #181! We're back with part three of our email marketing series. We've covered strategy, list building, and what to send - now it's time to talk about automations. These are the emails that go out even when you're not at your desk: the ones that welcome new subscribers, follow up after a purchase, and bring people back when they've gone quiet. In today's episode, Laryssa and Liz cover: What automations are and why they matter for independent jewelry brands Why the welcome email is the single most important automation you can set up What a welcome series looks like and how many emails it should include Abandoned cart emails - best practices and how to avoid feeling spammy Win-back sequences: what they are and when to use them How to know if your automations are working and how often to revisit them Which platforms support automations and how to get started If you're interested in checking out Laryssa's in-depth report, you can download it here. In the bonus segment for Insiders only, Laryssa and Liz share the specific automation sequences they recommend to jewelry brand clients - including what to say in each email and how many to send. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

En 1981 David Bowie et Queen se retrouvent en studio et enregistrent l'un de leur plus grands succès : Under Pressure. Ils viennent d'inventer le co-marketing, une stratégie puissante à de très nombreux points de vue. Je vous explique tout dans cet épisode.---------------

AL #007 Live streams are a powerful way to grow and connect with your audience. But how do you take it a step further and turn your lives into evergreen content? More importantly, how do you do it without creating a whole bunch more work for yourself? Done right, a single stream can be repurposed into weeks of valuable posts. That's why I always say you have to begin with the end in mind! For my tips on how to do just that, listen in on today's AskLiz session. I'll share the Ecamm Live trick you should use to create Shorts and long-form videos in one go, and I'll help you map out your streams in advance for easy-to-clip highlights. If you've been struggling to post often enough, this might be the missing piece of the puzzle for you. Don't miss out! And for more AskLiz, don't forget to send in your online business questions at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al007.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Email marketing isn't broken, what's broken is how many business owners use it. Treating subscribers like a cash machine instead of real people leads to ignored messages, unsubscribes, and missed opportunities. Today's guest, Ely Delaney, known as “the people whisperer,” helps founders, consultants, and B2B service providers create trust-first follow-up systems that turn casual contacts into long-term clients, without spamming, complicated funnels, or burning out their list. In this episode of Marketer of the Day, Ely dig into what relationship-based email marketing looks like in 2026 and beyond. Instead of pounding subscribers with daily promotions or letting a list go cold for months, Ely shows how to send simple, plain-text emails that feel like personal check-ins: sharing a favorite book, a helpful resource, or a quick insight from experience. He even walks through how he recommends “The Go-Giver” by Bob Burg in his own sequences, using that book as a conversation starter that earns replies, builds trust, and often leads to booked calls and new projects down the road. Ely explains why this style of communication is especially powerful in the B2B and high-ticket space, where CEOs and founders are allergic to hypey, templated sequences but respond to thoughtful, relevant touchpoints. You'll hear real examples, including clients who saw more replies in a few weeks than in the previous four years, and a contact who came back ten years after seeing Ely speak, simply because the follow-up never stopped providing value. Ely also shares insights from his own book, “The Follow-Up Code,” which lays out the system behind staying top of mind without becoming a pest. https://youtu.be/uA3BHhAibi4?si=55rpu5-ksHKzmj8a The conversation also tackles AI's impact on copywriting and email. Ely uses AI as a powerful brainstorming and drafting tool, but he's clear about its limits: it can accelerate the process, yet it can't replace the nuance, judgment, and “heart” of a seasoned human writer. You'll learn how to let AI help you generate topics and rough drafts while still infusing your own stories, tone, and personality, so your emails don't sound like every other generic, AI-generated post in someone's feed. If you're ready to escape “spray-and-pray” email marketing, build a smaller but hyper-engaged tribe, and use follow-up to create real conversations that lead to sales, this episode is your roadmap. Quotes: “If your email looks like a big, fancy template, people instantly know it's a blast to everyone. Strip it down to simple text and suddenly they're curious enough to actually read it.” “When you start talking to people like people and adding real value without constantly pitching, they feel heard, they feel like you care, and they feel more connected to you, and that builds know, like, trust, and loyalty.” “We're heading toward a world of small, hyper-engaged tribes surrounded by a massive ocean of generic AI noise. The people who win will be the ones who still talk to real humans.” Contact Details: Get the “Building Your Follow Up Machine” Audio Course Today Follow Ely Delaney on Facebook: The Email Marketing Strategist Connect with Ely Delaney on LinkedIn and Learn More About Automated Follow-Up Follow Ely Delaney on X for Follow-Up Tips Get Simple Automation Strategies: Follow Ely Delaney on Instagram Build A Smarter Follow-Up System: Follow Ely Delaney on TikTok Subscribe to Ely Delaney's Channel to Learn How to Convert More Leads The Follow Up Code: Seven Virtues for Building Trust Through Email on Amazon Subscribe to Meet Cool People Podcast

Your podcast can have thousands of downloads and still feel disconnected from the people listening. The difference? An audience consumes your content. A community engages with it, responds to it, and grows alongside you.In this episode of Podcasting Unlocked, we're revisiting four powerful conversations that reveal what it really takes to build an engaged podcast community. From treating your email list like a conversation instead of a broadcast, to creating membership spaces listeners actually want to join, these expert insights will help you turn passive listeners into loyal advocates. This week, Episode 296 of Podcasting Unlocked is about building a thriving podcast community!In this episode of Podcasting Unlocked, I'm sharing practical strategies for creating deeper listener relationships, encouraging meaningful engagement, and transforming your podcast into a community people genuinely want to be part of.I also chat about the following:Why Your Email List Is Your First Community: Learn from Paul Gowder why email should be the foundation of your community-building strategy and how to create opt-ins that truly connect with your audience.Creating a Community People Actually Join: Discover the psychology behind why listeners wait before joining memberships and how consistency, value, and recognition encourage them to take the leap.Building Spaces That Spark Conversation: Explore how to choose the right platform, encourage two-way engagement, and create an environment where listeners feel seen and connected.Showing the Human Behind the Microphone: Hear creative episode ideas that help listeners connect with you on a personal level through behind-the-scenes stories, compilation episodes, and authentic reflections.Turning Listeners into Conversations: Learn why podcast success isn't measured by downloads alone and how intentional engagement creates stronger business relationships and long-term growth.Building a podcast community doesn't happen overnight, but every conversation, email, and interaction strengthens the connection with your listeners. Choose one strategy from this episode and start creating more opportunities for your audience to participate, respond, and become part of something bigger.Be sure to tune in to every episode for practical podcasting strategies, expert insights, and actionable systems to help you grow your show with confidence.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate, and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1MENTIONED EPISODES:Episode 137: Building Community through Email Marketing with Paul GowderSolo Episode 228: How to Build an Engaged Podcast Community Solo Episode 249: Creative End-of-Year Episode Ideas That Build Deep ConnectionEpisode 254: Turning Listeners into Meaningful Conversations with Nathalie DorémieuxFree Download: 15 Ways to Improve Your Podcast Proud member of the Feminist Podcasters Collective.

#938 Learning comes from the action you take, not the research you do! That's the theme of today's special episode, where I answer your questions on everything from content creation to live events. If you've been struggling to post consistently, been wondering if selling merch is right for your brand, or want to know when it's time for your first hire, listen in! Our incredible Director of Community, Liz Wilcox, is joining me for this throwback to the AskPat days. And that's exactly where we start. I'll share why I couldn't be more excited to have Liz coming on as my co-host after flying solo for so many years, but there's much more to take away from this session! I discuss finding and focusing on an MVPC, your minimum viable piece of content, to beat perfectionism and procrastination. I also share a look at the massive growth of my Card Party conventions and why bringing people together live is the most rewarding thing you can do as a creator. Tune in! Show notes and more at SmartPassiveIncome.com/session938.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Your sales email can be perfectly written and still not sell. If it reads like an inventory list of what's included in your offer, people will skim it, shrug it off, and move on–even when your offer is genuinely good. In this episode, we'll dig into the real reason this happens: buyers don't get excited about modules, coaching calls, and workbooks. They get excited when they can picture a better version of themselves and believe it's possible for them.We'll walk through how buying decisions actually happen, starting with emotion and identity, then with logic.  You'll learn how to flip the order so your copywriting builds desire first and then uses the specifics to make that decision feel safe. Send us Fan MailSupport the showShow Notes  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #180! We're back with part two of our email marketing series, and this week Laryssa and Liz are tackling the question they hear most often: what do I actually say in my emails? Because this is where so many jewelry brands get stuck — they have a list, they know they should be sending, they open up their email platform, and then they just stare at it. In today's episode, Laryssa and Liz cover: What makes an email worth opening — and why having a point of view matters more than being creative How often you should actually be sending (Laryssa and Liz have slightly different opinions on this one) Why sending emails only when you have a show or a sale is not a strategy How to plan your email content so you're never starting from scratch Why repetition is not annoying — it's actually essential How to write in your brand voice and avoid sounding generic or salesy Subject lines: why they're harder to write than you think, and when AI can actually help How to know if your emails are working In the bonus segment for Insiders only, Laryssa and Liz share their email content calendar framework for jewelry brands, plus the specific email types they come back to again and again with clients. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Je croyais que LinkedIn Ads c'était Facebook Ads mais en plus cher. Je n'avais rien compris. Mony Chhim nous explique tout.Autres épisodes qui pourraient vous plaire :Générer des leads avec Google AdsComment maîtriser Google Ads---------------Pour travailler avec moi vous pouvez :> Choisir une formation✓ Stratégie Persona : Comprenez vos clients✓ Stratégie Emailing : Faites décoller votre base emails✓ Stratégie Indépendante : Communiquez en ligne (liste d'attente)✓ Stratégie Advocacy : Donnez les clés de LinkedIn à vos employés (à venir)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

EMAIL MARKETING FOR AUTHORS You've heard it a hundred times. Email marketing is the key to selling more books. So why haven't you started? Maybe it feels too technical. Too time-consuming. Too easy to mess up. You've got writing to do, and the idea of building a list, crafting automations, or sending emails just sounds exhausting. You're not alone. Most authors avoid email until it's too late. But the truth is, it doesn't have to be that hard or take up all your time. Whether you're starting from zero or rebuilding the right way, this book shows you how to grow your email list with purpose and keep your audience engaged for the long haul. TOPICS OF CONVERSATION About Email Marketing for Authors, and why Dale gave this topic its own book in the series Knowing exactly who you're writing for, and why "everyone" is the wrong answer Getting started from zero, even if you've never sent a marketing email Big list or good list, and why the number of subscribers isn't the number that matters Writing emails readers actually want to open, and what to say when you don't know what to say Earning from your list without pushing a single book sale Why Dale keeps writing for the authors who are where he once was, and what he'd tell anyone thinking about giving up ABOUT DALE L. ROBERTS Dale L. Roberts is a self-publishing advocate, award-winning author, and trusted voice in the indie publishing community. With over 50 titles and 40 literary awards to his name, Dale has established himself as a cornerstone of self-publishing success. His most recent book, Self-Publishing for New Authors, is an entrant for the 2025 Pulitzer Prize for General Nonfiction. As the founder of two YouTube channels—Dale L. Roberts, with over 103,000 subscribers, and the Self-Publishing with Dale Podcast, with over 16,000 subscribers—Dale reaches hundreds of thousands of aspiring and seasoned authors worldwide. His videos, lauded for their honesty, relatability, and to-the-point delivery, have garnered over 6.8 million views and nearly 500,000 hours of watch time. Dale's deep connections with industry leaders, including Amazon KDP, Draft2Digital, and Findaway Voices, make him a valuable resource for authors navigating the ever-evolving publishing landscape. As a Video Content Advisor for the Alliance of Independent Authors, he's recognized for his innovative approach to content creation and author branding. Beyond his professional success, Dale's journey is rooted in perseverance and passion. From self-publishing his first book on health and wellness in 2013 to overcoming early struggles through mentorship, Dale's story inspires authors to achieve their dreams. A former personal trainer and professional wrestler, Dale now dedicates his time to writing, creating music, and sharing life with his wife and their two rare, all-white rescue cats, Auggie and Allie. “Being an indie author is so much more than writing and publishing books. It's about making real human connections and an impact that'll echo for generations to come.” – Dale L. Roberts CONNECT WITH DALE L. ROBERTS Website – http://selfpublishingwithdale.com YouTube – https://www.youtube.com/selfpublishingwithdale YouTube Podcast – https://www.youtube.com/@selfpubwithdale My Books – https://dalelinks.com/bookshelf Discord – https://dalelinks.com/discord Facebook – https://www.facebook.com/selfpubwithdale Twitter – https://twitter.com/selfpubwithdale TikTok – https://www.tiktok.com/@selfpubwithdale Instagram – https://www.instagram.com/selfpubwithdale/  

AL #006 Paid membership communities don't have to fizzle out after a year or two. But how do you maintain engagement and attract new members to keep things fresh and profitable? Join me for today's AskLiz episode to hear my top community experience tips. With my Email Marketing Membership going strong for over six years and the SPI Community also turning six, I have many insights to share to help you thrive and keep bringing people together! I'll tell you how I create content for my members consistently, without burning out. I'll also discuss why I rely on events as much as I do for engagement boosts and new growth. And because bringing new people into your community is one of the best ways to maintain excitement, I'll go over how I sell my membership year after year. So don't miss out! For more, visit our show notes page at SmartPassiveIncome.com/al006 and keep sending your online business questions in at SpeakPipe.com/LizWilcox!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Service is the new storefront" has been a slogan for the better part of a decade, usually followed by a promise to turn a cost center into a profit center that never quite arrived. What changed is not the ambition. It is that the plumbing finally exists. Recorded live at K:LDN 2026 in London, this conversation is about what becomes possible when a brand can pull customer data from any channel and hand it, in real time, to a human or an AI agent. Phillip Jackson sits down with Kelly Thacker of Klaviyo's product marketing team. Her argument is that the prize is democratization: taking the best in-store associate, the person who knows both the products and the customer, and making that experience available on every channel and to every brand, not just the ones who can staff a great team. Kelly is candid about the failure mode too, the dumb bot that asks a loyal VIP for an email address it should already have. The fix is an agent that knows the business and the customer, with escalation rules the brand sets and widens as trust grows. The number that makes the case is blunt: where is my order is still the most common question to any agent, human or AI, and automating it hands time back to people for the work that actually needs them. She closes by looking further out, to a world where marketing and service stop being separate departments and brands begin building for agent-to-agent shopping, where a customer's agent transacts with a brand's. You Don't Have to Babysit Your Agent Anymore What you'll learn Why the cost-center-to-profit-center promise is finally deliverable, and what specifically changed What separates an agent that delights from the dumb bot that frustrates How brands set the line between automation and human escalation, and widen it over time Why where is my order is the single most valuable question to automate How service data feeds back into marketing and the rest of the relationship What agent-to-agent shopping is, and why it is closer than it sounds Pull quotes "You could be the most loyal VIP customer, and then a chatbot asks, can you give me your email address, and you think, you should just know me." — Kelly Thacker, Product Marketing, Klaviyo [TK] "We meet customers where they are. You build for the future, and you help them slowly get comfortable with that change." — Kelly Thacker [TK] "A poor experience with an agent feels worse than a poor experience with a human, so the human in the loop has to be so important to this." — Phillip Jackson [TK] "This is the moment where people will either rise to the occasion or they'll be forgotten." — Kelly Thacker [TK] Chapters [TK] Cold open and introductions [TK] Service is the new storefront, an old promise made real [TK] Democratizing the best in-store associate [TK] The dumb bot, and what a good agent must know [TK] Human in the loop, escalation rules the brand controls [TK] Where is my order, automating the most common question [TK] Signals from a service chat that make marketing smarter [TK] The future, one brand experience and agent-to-agent shopping [TK] Brands doing service and experience well In-Show Mentions: Learn more about Klaviyo's Composer Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us Fan MailAmberly Lago is a widely recognized expert in helping entrepreneurs build their businesses through grit and resilience. As the founder of The Unstoppable Life Mastermind, she has worked with thousands of clients, empowering them to achieve success by developing resilience and perseverance.She is the host of The Amberly Lago Show, a podcast recognized by Apple as being among the Top 1% of podcasts worldwide.An internationally sought-after speaker on grit, resilience, and connection, Amberly has shared the stage with bestselling authors and thought leaders, and has delivered keynote presentations for companies including Lululemon, Google, and Athleta. Her TEDx talk has garnered hundreds of thousands of views.Through her authentic approach and unwavering commitment to serving others, Amberly has built a large and deeply engaged community. She is passionate about helping people overcome personal and professional challenges, equipping them with the mindset and resilience needed to create lasting success.A sought after thought leader and bestselling author in 19 categories, her insights have been featured in national media outlets like Forbes, USA Today (named Top Most Influential Speaker In the nation), The Doctors, Hallmark and The TODAY Show.Amberly has overcome major trauma in her life including 34 surgeries to save her leg after a horrific motorcycle accident. She emerged on top by leveraging her proprietary P.A.C.E.R. Method which teaches how authentically connecting with others leads to unstoppable resilience and success.-Quick Episode Summary:✅ What if your deepest pain became your greatest teacher?✅ Amberly Lago reveals how surviving 34 surgeries and living with chronic pain sparked grit, gratitude, and a new purpose.✅ On Passing The Torch, Amberly discusses resilience, hidden scars, finding joy alongside pain, and why desperation can be the spark for life-changing transformation.✅ Real stories, hard truths, and the secret to turning adversity into your superpower - press play and get inspired to rewrite your own story!-Podcast Chapters:00:00 Random Stuff06:15 Nervous before a big speech12:13 Building Relationships through Research13:45 Turning down an opportunity18:59 Amberly Lago's journey of resilience22:51 Dealing with chronic health issues26:18 Recovering from injuries28:11 Using gratitude to overcome fear31:26 Finding gratitude after the accident35:07 Struggling with alcoholism and recovery37:11 Dealing with hidden struggles41:10 Living with visible and invisible scars46:32 Talking about favorite movies47:31 Talking about celebrity lookalikes51:34 Billboard message for struggling individuals53:46 Expressing gratitude to Amberly-

#937 Today's guest has built and scaled a business up to eight figures before he even started an Instagram account. But now, this anti-personal-brand guy is changing his mind and putting himself out there. The question is, why now? What's changed, and what is the risk of running a faceless company in 2026? Listen in on this interview with Chandler Bolt of selfpublishing.com to find out! In this session, Chandler shares his journey from bestselling author to massively successful entrepreneur who helps thousands of writers publish their books. As you'll hear, Chandler's all about delivering results at scale. And that's where building a personal brand comes in, as he's now supercharging his business with the kind of main character energy that stands out in the age of AI. We also discuss the importance of finding business partnerships, the three traits that help you create deep connections, publishing books to build authority, and building a team around your vision! Show note and more at SmartPassiveIncome.com/session937.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For years, the marketer's job ended when the campaign shipped. Hit send, check the numbers, measure growth, repeat. That model is changing, and what replaces it is agentic orchestration, where the system and the journey around a message matter more than a single send. Recorded live at K:LDN 2026, this conversation pairs the person building the AI with an operator running it at real scale. Gilbert Hsu, who leads Marketing AI at Klaviyo, sits down with Alon Turchin, VP of Retention at Particle, a US-manufactured DTC self-care brand for men with a marketing team based in Israel. That kind of scale brings real complexity, and this is where Composer by Klaviyo brings solutions at scale. Alon describes it today as the brain and the eyes, the thing that finds and frames problems he might not catch manually. His wish list is for it to become the hands too, trusted to edit filters, rules, and content, a trust he says has to be earned through testing first. Closing advice for teams earlier in their journey: know your audience before you trust anyone's benchmarks, remember that selling is mostly psychological, and test your way to what actually works rather than assuming you already know. What you'll learn How Particle scaled from one million to ten million monthly sends in weeks, not months, while doubling revenue Why "the campaign is not the product, the system is" changes what a marketing team actually optimizes for How Particle segments customers and non-customers by urgency and lifecycle stage across 150-plus flows and 100-plus forms Where Composer fits today (the brain and the eyes) and what Alon wants it to become next (the hands) Why rigorous A/B testing is the gate that lets Alon hand more decisions to AI Alon's advice for marketers earlier in their own orchestration journey Key takeaways Alon's operating principle: the campaign is not the product, the system is, meaning the journey around a message matters more than the message itself. Particle scaled from one million to ten million sends a month in a matter of weeks, not months or a year of slow warmup, while revenue doubled, run across more than 150 active flows and 100-plus forms. Segmentation isn't just more lists, it's urgency based. Recent sign-ups get reached while the brand is still top of mind. Older, colder contacts get reintroduced rather than ignored. Composer today functions as the brain and the eyes, surfacing problems and opportunities Alon might miss manually. His wish list is for it to become the hands, trusted to edit filters, rules, and content, once testing earns that trust. Alon's closing advice: don't assume you know your audience or trust someone else's benchmark. Selling is mostly psychological, so test relentlessly until you find what actually works for your own customers. Chapters 0:00 Cold open and introductions 1:38 Meet Particle, and how the marketing job has changed 2:48 The campaign is not the product, the system is 3:30 From engagement to behavior-based segmentation 4:49 Why sending more, to the right tiers, doubled revenue 7:12 Managing 150-plus flows without losing control 7:55 Composer as the brain and eyes, and the wishlist for the hands 10:43 Keeping the brand's soul with a human in the loop 11:55 Advice for teams earlier in the journey In-Show Mentions: Learn more about Klaviyo's Composer Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Social is where discovery happens now, but it is rented land. You can build an audience of hundreds of thousands and still not own the relationship, because the algorithm decides who sees you and the landlord keeps raising the rent. Recorded live at K:LDN 2026 in London, this conversation is about turning borrowed reach into something a brand actually owns. It pairs the person building the tooling with the person living the problem every day. Brett Bernstein, who came to Klaviyo through its acquisition of Gatsby and now leads its new social product, sits down with Kathleen Loftus, Marketing Director at Sculpted by Aimee, an Irish cosmetics brand with a 350,000-strong Instagram following. Kathleen runs brand, creative, PR, influencer, CRM, and paid under one roof, which is exactly why she can trace a viral moment all the way to revenue. She walks through a campaign built on a piece of theater: teasing the discontinuation of a beloved cream blush. The stunt ran as a closed loop, from Instagram to the brand's broadcast channel to a website waitlist, and it sold roughly eight weeks of forecast stock in under a week. Brett and Kathleen then dig into the unglamorous problem underneath the fun: attribution, why the brand rebuilt its entire UTM structure this year, and how so many of the people engaging with a brand never actually hit follow. The payoff is a practical view of what it means to own the social moment: spotting the commenters and lurkers who signal intent, and giving them a reason to move into channels the brand controls. Why Rent Platforms When You Can Own Relationships? What you'll learn Why keeping social, CRM, and paid on one team is what lets social activity connect to revenue How a brand decides what to post when every post has to earn its place, not just chase reach The mechanics of a closed-loop campaign that turned a discontinuation stunt into a sold-out waitlist Why social attribution starts with unglamorous plumbing, and what rebuilding a UTM structure buys you Why most people engaging with a brand on social never follow it, and why following is the wrong metric to chase How to move commenters and lurkers off rented platforms into email and SMS Pull quotes "Not everything needs a million likes or a million views, but it has to have a purpose to be on our channels." — Kathleen Loftus, Marketing Director, Sculpted by Aimee [~7:05] "We sold out eight weeks' worth of our forecasted product in less than a week." — Kathleen Loftus [~9:15] "Instagram is the landlord that keeps raising the rent every month." — Kathleen Loftus [13:23] "You might think they're no longer an active customer, but then you notice their comments on your content. Those are signals we can now unlock." — Brett Bernstein, Klaviyo [14:36] Chapters 0:00 Cold open and introductions 3:18 Meet Sculpted by Aimee, one team across all of marketing 5:46 Showing up on Instagram, posting with purpose 7:12 Reading the data, what social signals actually tell you 7:57 The Cream Luxe discontinuation stunt, a sold-out waitlist 10:15 From social to revenue, rebuilding attribution and UTMs 12:28 Rented land, why following is the wrong metric 14:36 Turning engaged non-followers into owned relationships 15:26 A campaign that nailed it, the Sculpted Society pop-up In-Show Mentions: Sculpted by Aimee Learn more about Klaviyo's new tools Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Some buyers aren't purchasing because they're desperate to escape a problem, they're purchasing because they can finally see what's possible on the other side of it.In this episode, Allison breaks down the transformational buyer and shows you why simply listing what your offer includes isn't enough to move this person toward a decision.You'll learn how to connect the work inside your offer to the meaningful outcomes your audience actually wants, without relying on vague, fluffy promises. Because your potential buyers shouldn't have to figure out why your offer matters; your sales emails need to make that connection for them.TAKEAWAYSLearn how the Transformational Buyer differs from the Pain Point Buyer, even when both are experiencing the exact same problem.Use grounded aspirational language to help your audience picture a desirable future that still feels specific, believable, and connected to your offer.Add “so that” language to your sales copy to clearly connect the work your buyer will do with the outcome they want to experience.Review your offer's features and ask what each one changes, creates, or makes possible for your buyer.Stop ending your sales copy at “you'll learn how” and start showing your audience why that knowledge actually matters.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.If today's episode made you realize that your Email Pitch Sequence needs to focus on the transformation made possible through solving a specific pain point, Pitch Perfect will help you write that email (+ the 6 other emails for your other 6 buyer types!). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here.Or how about the episode that talks about the Details Buyer? You can listen in here.Or maybe the episode about the Skeptical Buyer? You can listen in here.Or how about the episode abou the Relational Buyer? You can listen in here.Or how about the episode about the Invitational Buyer? You can listen in here.Or how about the episode about the Pain Point Buyer? You can listen in here.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

>> Téléchargez votre playlist d'épisodes personnalisée en fonction de la situation de votre businessMême pendant ses vacances on peut continuer à attirer des clients sur son site, et on peut le faire en mode détente au bord de la piscine son smartphone à la main.Mon invité Sacheen Sierro connaît Google my Business comme sa poche et elle nous donne sa stratégie pour préparer la rentrée en quelques minutes par jour. Attendez vous à avoir une nouvelle source de trafic.Vous pouvez suivre Sacheen sur LinkedIn ou sur son site.Vous pouvez aussi télécharger le résumé de l'épisode ici pour ne pas en perdre une miette !Autres épisodes qui pourraient vous plaire :Marketing local, comment faire ?Google my Business, un outil de communication---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur Linkedin---------------

AL #005 You can't just launch something awesome, mention it once, and expect people to buy into it. If you want a chance to serve, you have to sell! These last sixty days, we've taken the SPI Community to the ultimate level and grown by a whopping 68%! That's bananas! But even though building a learning experience around Pat's Superfans System was a game-changer, we still had to get the word out there. So, how did we attract and retain hundreds of new members? Y'all, listen in on today's AskLiz episode because I'm spilling the beans about every step in our big marketing push! I came in as the new SPI Director of Community at just the right time to boost Pat's original vision. I'll share our tripwire sales page strategy, why we're using trials and limited-time offers to beat subscription fatigue, how we're showing up every day to deliver on our marketing promises, and more! Show notes and a special 50% off SPI Community discount at SmartPassiveIncome.com/al005.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us Fan MailIs cold email still one of the most effective ways to generate leads, book meetings, and grow your business?In this episode of Imperfect Marketing, Kendra Corman sits down with Adam Rosen, Founder and CEO of EOC Works, to discuss why cold email continues to deliver results even as marketing channels become more crowded and AI-generated content floods inboxes.Adam shares how he used cold email to land customers like Amazon, Apple, Disney, Goldman Sachs, and BlackRock, raise funding, grow his first startup, and ultimately sell the company. He also explains what has changed dramatically in the email landscape over the past few years and why businesses need a much more sophisticated approach than they did even a few years ago.Together, Kendra and Adam explore the importance of deliverability, targeting, messaging, lead nurturing, and patience. They discuss why email remains one of the few marketing channels where businesses can directly reach their ideal prospects and why relevance is the key to getting responses.In this episode, you'll learn:• What cold email marketing is and how it differs from traditional email marketing• Why deliverability is now one of the biggest challenges marketers face• The three essential components of a successful cold email strategy• How to identify and target the right prospects• Why lead nurturing often generates results long after a prospect first enters your pipeline• Common mistakes that can damage your domain reputation• Why patience is one of the most important factors in marketing successWhether you're a business owner, marketer, consultant, or entrepreneur looking for new ways to generate qualified leads, this conversation offers practical insights you can apply immediately.About Adam RosenAdam Rosen is the Founder and CEO of EOC Works, a cold email marketing agency that helps businesses generate qualified meetings through strategic outbound email campaigns. After building and selling his first startup, Adam launched EOC Works and has since helped nearly 200 clients improve their lead generation through modern cold email strategies.Connect with Adam:Website: https://eocworks.comLinkedIn: https://www.linkedin.com/in/adamirosen/If you enjoyed this episode, be sure to subscribe, leave a review, and share it with a colleague who wants to improve their marketing and lead generation efforts.#EmailMarketing #ColdEmail #LeadGeneration #B2BMarketing #DigitalMarketing #MarketingStrategy #BusinessGrowth #Entrepreneurship #SalesStrategy #MarketingPodcast Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

#936 I've been on YouTube since 2009, and after today's chat with three teenage creators, I'm blown away by the big moves the next generation is making to fully take over this platform! The Wild Adventure Girls are 16, 17, and 18. Across multiple channels, they're turning absolute chaos into millions of subscribers and a legit content empire! You don't want to miss this session because Angelina, Annabella, and Scarlett give us an inside look at how they build superfans with everything from short-form videos to video-first podcasting! We dig into exactly what it takes to build a creator business. You'll hear how the girls balance school and content creation, plan and develop their productions, handle negative comments, and leverage sponsorships and merch to monetize. We also chat about growing beyond YouTube and the responsibility that comes with inspiring young audiences. Listen in on this episode for a big dose of motivation! Show notes and more at SmartPassiveIncome.com/session936.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this Empire Exclusive episode, Allison sits down with business strategist Megan Yelaney to talk about how she's using email to create real connection, build demand, and make her newsletter something people actually look forward to reading.Megan's approach to her newsletter doesn't involve cramming every email with “mind-blowing value”. Instead, Megan shares the simple three-part format behind her weekly newsletter, The Weekly Edge, and how she blends personal life, behind-the-scenes business content, and client wins in a way that feels both strategic and genuinely human. TAKEAWAYS:Your newsletter doesn't have to be packed with constant education to be valuable; connection, transparency, and behind-the-scenes context can be just as powerful.Megan's three-part newsletter format makes email easier to write by giving each issue a simple structure: life, business, and client stories.Behind-the-scenes content is working because people want to see how you actually operate, make decisions, solve problems, and balance real life with business.Client wins become more compelling when you give context, not just screenshots, so your audience can understand the transformation and see what's possible for them.A weekly newsletter can become a repurposing engine for your content instead of another one-off task that disappears after you hit send.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here.Attract dream clients with your unique origin story with Megan's Business Story BlueprintCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

AL #004 Regularly collaborating with other creators is a shortcut to audience growth. But what if you're already doing a lot and don't want to add a ton of extra work to your plate? For quick and easy collabs, listen in on today's AskLiz session to get my top three strategies! These low-lift opportunities are the ideal place to start if you're looking to reach new people and give your brand a quick boost! Join me, Liz Wilcox, for a chat on bringing back roundup-style posts, co-hosting live sessions with little to no prep, and swapping lead magnets with other creators in your niche. You'll also hear real examples of how I'm using these strategies in my own business to take action and expand my reach. So don't miss out! And if you'd like me to answer your business question in an upcoming session, let me know what you're dealing with at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al004.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#935 Why do some people get all excited about starting a challenge that can change their lives, only to quit after the very first day? What are the factors pushing others forward to consistent wins? In both cases, one key element might be fear. But here's the thing. We can let fear stop us from taking action, or use the exact same mental state to keep going! That's one of the many takeaways from today's conversation with Roger Coles of My Social Designer. Liz Wilcox and I knew we had to find out what makes Roger tick after seeing how well he did in our 30-day short-form video challenge. For one, his combination of discipline and playfulness is a perfect example of what it takes to stand out online and build a creator business in 2026. From content strategy and workflow shortcuts to mindset shifts and building lucrative relationships with big brands, this chat is a goldmine. Enjoy! Show notes and more at SmartPassiveIncome.com/session935.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AL #003 Whatever niche you're in, growing your email list is still one of the best things you can do to grow and future-proof your brand. But how do you get more subscribers? Many creators and entrepreneurs use digital freebies to reward sign-ups. These lead magnets often come in the form of downloadable PDFs, mini-courses, discounts, and so on. That said, you may find that the common resources and ideas that get shared online don't work in your niche. If that's the situation you're in, listen in on this quick AskLiz session to stop overthinking your freebies. Today, I'll share my top uncommon and underappreciated lead magnet suggestions to help you take action fast! In case you haven't been tuning in lately, you'll definitely want to join me, Liz Wilcox, for these bite-sized Friday episodes on everything entrepreneurship and lifestyle design. And if you'd like to hear my take on what you're dealing with, send me your questions at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al003.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#934 It's been eighteen years since I got fired from my architecture job and started my entrepreneurship journey. That one moment led to something completely unexpected! You see, when you put yourself out there and share your story, you never know who's listening on the other end. But where do you start? Listening in on today's episode to get a leg up would help! I'll first share the mindset shift I had when I turned 40. This is a big one because it freed me up to go all-in on my Pokémon content when people were making fun of me. Billions of views later, I never want to go back to trying to please everyone. I'll also discuss the importance of live-streaming and in-person events for building relatability, how I turn failures into wins, how I became a New York Times bestselling author, and why I study K-pop groups for next-level marketing ideas. Thank you for tuning in! Show notes and more at SmartPassiveIncome.com/session934.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.