Podcasts about Email marketing

#904 I'm now a big fan of short-form video for entrepreneurs, despite my initial skepticism. For the best results, though, you should take advantage of multiple platforms at once. But how do you show up everywhere without burning yourself out? In this episode, I'm chatting with online video pioneer Gideon Shalwick. He is the creator of Vubli, a tool that enables you to automate posting videos to YouTube, TikTok, Instagram, and more. [affiliate link] This is a huge time saver because Vubli doesn't just schedule posts for you. It generates titles, descriptions, thumbnails, and tags, removing the friction that stops many of us from posting consistently. Listen in because Gideon and I dive into the most effective strategies to help you win big with short-form content. We discuss finding your hero platform, debunk myths about using third-party tools and posting daily, and get into the importance of engaging with your audience at peak times. Enjoy! Show notes and more at SmartPassiveIncome.com/session904.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hey Winner, If you've ever thought, “Email is old school… does anyone even read newsletters anymore?” — this episode is going to shift your perspective in the best way. In Episode 5 of Your Anti-Social Advantage, we're talking about why email marketing is still one of the most powerful, personal, and effective ways to grow your business, especially if you're stepping away from social media burnout. You'll learn how email fits into an anti-social marketing system, what to actually say in your emails, and how to start building a simple, nurturing funnel that feels like a conversation—not a pitch. Rooting for you ~ Gabe   New to the podcast? Start here: https://redhotmindset.com/podcast-start/   LISTEN TO HEAR: Why email is far from dead (and often converts better than social media) How email fits perfectly into a values-aligned, off-social marketing strategy 3 types of emails you can send to build trust and connection What a simple welcome/nurture sequence can look like How to stop overcomplicating email and start writing like you're talking to a friend  

Künstliche Intelligenz hält mit hoher Geschwindigkeit Einzug ins E-Mail-Marketing und verändert den Kanal an entscheidenden Stellen. Nicht nur in der Content-Erstellung oder Automatisierung, sondern zunehmend auch dort, wo E-Mails gelesen, sortiert oder interpretiert werden: im Posteingang der Empfängerinnen und Empfänger. In der aktuellen Ausgabe der ThinkPods diskutiert der DDV-ThinkTank One-to-One Multichannel, welche Auswirkungen diese Entwicklung hat. Die Themen reichen von AI-Summaries in Apple Mail und Gmail, die Inhalte eigenständig zusammenfassen, über praktische Einsatzszenarien für Custom GPTs bis hin zur Frage, wie sich Tonalität und Relevanz künftig steuern lassen. Auch die Rolle der E-Mail als verbindendes Element zwischen Daten, Systemen und Nutzererlebnis wird kritisch beleuchtet. Dabei wird deutlich: KI eröffnet enorme Potenziale für Personalisierung, Effizienz und Qualität, stellt aber gleichzeitig neue Herausforderungen an Sichtbarkeit, Kontrolle und strategische Ausrichtung. Die Mitglieder des ThinkTanks ordnen die Entwicklungen ein, teilen Erfahrungen aus der Praxis und werfen einen Blick auf die kommenden Jahre.

Von überall prasseln Newsletter auf uns ein – und gleichzeitig hört man ständig: „Die öffnet doch niemand mehr.“ Da stellt sich die Frage: Lohnt sich ein eigener Newsletter überhaupt noch? Ja – und zwar viel mehr, als die meisten glauben. Warum dein Newsletter gerade jetzt unverzichtbar ist, erfährst du in der aktuellen Folge.

AJ Cassata, Founder of Revenue Boost, has cracked the code on how to use email marketing in any niche! And most importantly, WITHOUT being sales so the customer is likely to respond while being excited to talk to you!Learn More: https://revenueboost.net/-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com

AJ Cassata, Founder of Revenue Boost, has cracked the code on how to use email marketing in any niche! And most importantly, WITHOUT being sales so the customer is likely to respond while being excited to talk to you!Learn More: https://revenueboost.net/-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com

If your ecommerce brand is obsessing over checkout tweaks, button colors, pop-ups, and discounts—but your email marketing still feels flat—there's a deeper issue at play. And it's not friction. It's desire.

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, welche drei typischen Fehler dich in der heißen Phase vor Weihnachten bares Geld kosten können – und wie du sie vermeidest. Ich teile meine Learnings aus unzähligen Q4s mit D2C-Brands, gebe dir konkrete Tipps zur Kampagnenplanung und zeige dir, wie du das volle Potenzial aus deinem Onlineshop rausholst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In this Black Friday-themed episode of the Simple and Smart SEO Show, Crystal Waddell welcomes John Hogan, co-founder of Grid and Pixel. We dive deep into how e-commerce businesses, especially those on Shopify, can use personalized and fully automated email flows to drive more revenue. Learn the secrets to converting visitors with targeted popups, the importance of various email flows (including abandoned cart, product browse, and post-purchase), and how Grid and Pixel streamlines everything with AI. Whether you're a seasoned email marketer or just starting out, this episode is packed with practical tips for boosting Black Friday and year-round sales.Key Takeaways:Automated Email Wins: Grid and Pixel helps brands automate both email campaigns and flows for increased sales and reduced workload.Email Flows Matter: Key flows like welcome series, abandoned cart, and post-purchase emails can significantly boost revenue.Personalization Drives Conversions: Tailored product recommendations and content outperform generic blasts.Shopify Email vs Klaviyo: Shopify email works for automations but struggles with high bounce rates in campaigns—Klaviyo or Omnisend are stronger choices.Time-Saving AI: Grid and Pixel acts like an AI-powered marketing assistant, reducing the need for costly agencies.Episode Highlights:"We realized quickly that store owners didn't want to implement email marketing themselves. They either didn't have time or didn't want to learn." – John Hogan"A product browse email can drive as much revenue as abandoned checkout emails over time." – John Hogan"Shopify email has a bounce problem—it's great for automations, but campaigns can get shut down due to high bounce rates." – John HoganListener Action Items:Audit Your Email Flows: Review whether you've set up all the essential flows—welcome series, abandonments, post-purchase, win-backs, etc.Test New Opt-in Offers: Swap out tired 10% discoText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You're not alone. That's why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let's make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

#903 I was twenty-five when I started my business journey. Now, days away from my forty-third birthday, my perspective on what matters most has entirely shifted. More than ever, I'm optimizing for fun. Even more so, I'm optimizing for peace. If you resonate with these thoughts, join me for a reflective episode today. I'll update you on my family life and the best purchase I ever made to get more quality time with April, my wife. I'll share the number one activity that brings the whole family together, as well as an update on my health and the supplement that has made the biggest difference for me. Of course, I'll discuss becoming a New York Times best-selling author this year and how my success with short-form content has changed my outlook on what's coming next. If you're overwhelmed or unsure about where to place your focus, listen in! Show notes and more at SmartPassiveIncome.com/session903.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most organizations rush straight from GivingTuesday into metrics, wrap-ups, and end-of-year planning, but if you do, you're missing the most valuable moment of all: the DAY AFTER, when donors are still inspired and emotionally connected to the gift they just made. In this replay of my most downloaded episode ever, you'll hear the super simple, text-only email that can dramatically strengthen donor relationships, why it works, and how the responses can uncover donor motivations you'd never know otherwise.Every single donation represents a person who chose your cause among MILLIONS of nonprofits!And these replies can become fuel for future campaigns, major donor follow-ups, and segmentation strategies. Resources & LinksApplications are now open for the Monthly Giving Mastermind. In 4 months, we'll build the monthly giving program you've been dreaming of. ONLY 5 SPOTS available! Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

In the fast-growing world of Software-as-a-Service (SaaS), competition for attention is fierce. Companies are constantly looking for ways to clearly explain their complex products, highlight value propositions, and build trust with users. Video marketing has become one of the most effective tools for SaaS brands to educate, convert, and retain customers. High-quality product demos, explainer...

Thanks to our Partners, Shop Boss and AppFueledKim Walker's flying solo on this one, and she's got a fire-in-her-belly message for every shop owner still sleeping on email marketing. This isn't your typical “email tips” episode, it's a storytelling breakdown of one jaw-dropping, beautifully built email from Mission Mercantile that had Kim hooked, clicking, and even podcasting about it.She breaks down what made this email a masterclass in branding: from a killer subject line (“Not Cheap… But Worth Every Penny”) to irresistible storytelling, handcrafted visuals, call-to-actions in all the right places, and brand language that oozes trust and legacy.If you've let your email marketing fall to the wayside, this episode is your wake-up call. Kim lays out why email isn't dead, it's just being underused. She challenges shop owners to rethink the way they write emails, stay top-of-mind with customers, and deliver real value (not just deals).Don't miss this breakdown. You'll walk away inspired to write emails your customers actually want to open.Show Notes with TimestampsIntroduction and Sponsor Shoutouts (00:00:10) Kim introduces herself, mentions Brian's absence, and gives sponsor shoutouts.Email Marketing Comeback & Shop Plans (00:01:19) Kim discusses the resurgence of email marketing in auto repair shops' plans for 2026.Discovery of Mission Mercantile (00:02:21) Kim shares how she found Mission Mercantile while searching for a high-quality leather backpack.Purchase Experience & Customer Service (00:05:34) Kim describes her purchase, a product issue, and Mission Mercantile's excellent customer service.The Impactful Email Arrives (00:06:44) Kim details receiving the November 6th email, its subject line, and her immediate reaction.Email Storytelling & Visuals (00:07:56) Kim analyzes the email's storytelling, visuals, and how it addresses customer needs.Call to Action & Product Details (00:10:05) Kim explains the email's calls to action, product quality descriptions, and lifetime guarantee.Brand Voice & Mythical Customer Care (00:11:29) Kim highlights the brand's unique voice, “mythical customer care,” and how it resonates with her.Sponsor Messages (00:12:35) Sponsor messages for Shop Boss and App Fueled are presented.Testimonials & Social Proof (00:14:36) Kim discusses the use of customer testimonials and how they reinforce the email's message.Black Friday Teaser & List Segmentation (00:16:08) Kim describes the email's Black Friday promotion and how it segments the audience.Differentiators & American Made Focus (00:17:19) Kim notes the email's emphasis on differentiators, including being American made and customer care.Personal Impact & Email Retention (00:18:33) Kim shares how the email influenced her to stay subscribed and even consider future purchases.Advice for Shop Owners on Email Marketing (00:19:41) Kim gives actionable advice to shop owners about effective email marketing strategies.Closing Thoughts & Contact Info (00:21:58) Kim wraps up, offers to share the email, invites topic suggestions, and promotes the Facebook group.Outro and Network Promotion (00:23:09) Kim and the network promote other shows and the podcast app, closing the episode.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on Facebook

11 - Explore opportunities after the Black Friday and Cyber Monday rush. 

5 Lessons from 5 Years on Clubhouse App with Favour Obasi-Ike | Sign up for exclusive SEO insights.This episode primarily discusses five key lessons learned from my 5 years on Clubhouse: intentionality, priority, patience, consistency, and tenacity (or resilience).Throughout the session, Favour interacts with the audience, emphasizing the importance of building relationships, providing value, and adapting to the evolving nature of the app for both personal and business growth, including mentions of his successful We Don't PLAY™️ podcast. The conversation also touches on other topics such as marketing strategy, the app's history, and making connections that lead to real-world opportunities.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Introduction: The Long Game in a Short-Attention WorldIn a digital world defined by fleeting trends and constant app-hopping, we rarely stick with a single platform long enough to draw deep conclusions. We download, explore, get bored, and move on. But what happens when you treat a social network less like a fleeting distraction and more like a consistent practice?On November 24, 2025, I opened a room on Clubhouse to mark a personal milestone: five years to the day since I first joined the audio-only platform. Back in 2020, it was an exclusive, invite-only space, and stepping into it felt like starting at a new school where you don't have any friends. You had to make them from scratch. Everyone was new, everyone was building, and that shared experience created a unique digital culture. As I celebrated that anniversary live on the app, I reflected on the journey.That long-term commitment revealed five essential, and sometimes surprising, principles for connection and growth in any digital space. These aren't just tips for social media; they are foundational lessons for navigating our increasingly online lives with purpose and impact.--------------------------------------------------------------------------------1. Intentionality: The Opposite of DoomscrollingIn a sea of infinite feeds and endless distractions, the first lesson is to choose to be present with a purpose. Intentionality means reframing your use of an app from a passive consumption habit to an active, goal-oriented practice. It requires asking why you are opening the app at that moment. Is it to learn something new? To support a peer? To connect with one specific person or engage with a larger community?This is a crucial shift because it puts you in control. Instead of letting an algorithm dictate your experience, you actively decide how to spend your time and energy. Whether you're speaking to a room of one or one thousand, being intentional ensures that every session has a purpose, which in turn fosters more meaningful interactions."having intentionality has increased my chances of connecting people at a deeper level."2. Priority: You Actualize What You PrioritizeBeyond simply managing your time, the second lesson is to consciously prioritize your attention. On an audio platform, this means prioritizing the rooms you join, the topics you engage with, and even what you choose to listen to—in essence, "prioritizing your ear." You can't be everywhere at once, so you must decide what conversations and connections are most aligned with your goals.For me, prioritizing Clubhouse as a platform for my podcast, "We Don't Play," was a game-changer. By consistently making it a key part of my content strategy, I generated new ideas and engaged with my audience in real-time. This focus was instrumental in a monumental achievement: releasing 131 podcast episodes just this year alone, out of a six-year journey. When you make something a priority, you dedicate the focus and resources necessary to bring it to life."When you prioritize, you actualize because what you're prioritizing, you're looking at. You're paying attention to it."3. Patience: The Lost Art of Digital ConnectionThe third lesson is perhaps the most counter-cultural in our fast-paced digital world: patience. Building genuine relationships takes time. On Clubhouse, I've seen simple connections evolve into friendships, business partnerships, and client referrals, but none of it happened overnight. Patience is the virtue required to navigate diverse conversations, but it's not always a passive act. Sometimes, people will test your patience, wanting to tell you off or challenge your perspective. It's in those moments that true patience is forged.A key practice of patience in an audio-only format is the discipline of letting people finish their thoughts completely. Resisting the urge to interrupt creates a space where people feel heard and respected, a stark contrast to the rapid-fire exchanges on other platforms. This practice of active, silent listening is fundamental to understanding, which is the bedrock of any real connection."listen and silent are the same. It's just scrabble differently. So I believe when you're silent and you're listening and you're patient with the person, you're taking time to respond as opposed to reacting based on what you're feeling."4. Consistency: Showing Up When No One is WatchingThe fourth lesson is about the quiet power of consistency. Building a presence, a community, or a reputation in any space depends on showing up regularly—especially when it feels like no one is paying attention. "Whether there's one person in this room or 5,000 or zero," the act of being there is what matters.This principle was baked into the very DNA of early Clubhouse. To earn the ability to start your own "club," you first had to prove your consistency by hosting open rooms for about a week. You had to put in the work before the platform's gamified system unlocked the keys. The reward followed the commitment. Years of this consistent presence produced connections that have become part of my daily lifestyle, but one story stands out. A woman once booked a call with me just to apologize. "For what?" I asked. She confessed that because I delivered valuable information so quickly, she couldn't take notes fast enough and had started secretly recording my audio. That was a profound, tangible testament to the impact of just showing up.5. Tenacity: The Engine for Everything ElseThe final and most powerful lesson is tenacity—the resilience that underpins the other four. Platforms evolve. Features change, communities shift, and the initial hype fades. Tenacity is the commitment to adapt and "move with the times" rather than abandoning the space when it's no longer what it once was. It's the decision to stay, even if the "app turns into Titanic."This isn't about stubbornness. It's about conviction. It's a deep belief in the value of the community you've helped build and a willingness to evolve with it. As the platform changes, tenacity reminds you that it's not about what you're sticking to, but what you believe in. It's about staying true to yourself and the people you serve, allowing you to see beyond temporary turmoil and continue building something of lasting value.--------------------------------------------------------------------------------Conclusion: What Is Your Digital Platform Teaching You?After five years on a single app, the lessons are clear. The people I've met are life-changing, and true growth isn't found in chasing the next shiny object. It is forged through Intentionality, Priority, Patience, Consistency, and Tenacity. These five principles are more than just a strategy for Clubhouse; they are a blueprint for navigating any professional or personal endeavor in our digital world. They remind us that platforms are just tools; it is how we choose to use them that defines our impact, leaving us with one essential question to consider:When was the last time you did something for the first time?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a text In this episode of Quilting on the Side, Tori and Andi break down how quilt pattern designers, quilting teachers, and longarm quilters can prep their businesses for the busy holiday season - without being glued to their laptops. They walk through what really needs to stay consistent (like newsletters and YouTube), how to set up simple holiday sales systems on your website, and why December and summer slowdowns are normal in the quilting industry. You'll leave with practical steps, data-driven ideas, and a mindset boost to help you ride the ups and downs of your quilt business with more confidence. Don't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Listen to the Black Friday/ Holiday Sale episode here!Want More Quilting Business Content?

Connaissez-vous la stratégie des Dream 100, les 100 personnes de rêves. Ces personnes qui vont parler de vous. C'est mieux qu'une pub, c'est mieux que vous un micro à la main, les Dream 100 ce sont ceux qui auront le plus de poids parce qu'ils n'ont rien à gagner. S'ils parlent de vous ou de votre produit, c'est parce qu'ils sont convaincus.Mais comment fait-on pour trouver nos Dream 100 ? J'ai interrogé Caroline Mignaux de Marketing Square, elle nous dit tout.Si vous ne connaissez pas déjà Caroline Mignaux, foncez écouter son podcast, et je ne peux que vousrecommander d'acheter son livre From Zero to Hero qui est une pépite (à vos Stabilo!)>> Acheter From Zero to Hero de Caroline MignauxAutres épisodes qui pourraient vous plaire : le co-marketing avec Caroline Mignauxle marketing d'influenceles secrets du marketing d'autorité---------------Pour travailler avec moi vous pouvez :> Choisir une formation> Réserver une consultation mraketing> Devenir partenaire du Podcast du Marketing---------------

This SEO 101, Podcast 101, and Pinterest Business 101: Digital Marketing Masterclass with Favour Obasi-Ike | Sign up for exclusive SEO insights episode outlines how a podcast acts as the central content piece ("the meat of the sandwich"), supported by Search Engine Optimization (SEO) and the long-term visibility offered by Pinterest for distribution and content longevity.The discussion explores practical aspects of content creation, such as keyword research, the importance of authenticity and storytelling, and the value of having a consistent digital presence across multiple platforms to build trust and authority. The conversation also features audience participation, with tips exchanged regarding tools like SEMrush and LLMRefs, and an emphasis on how a personal voice acts as a business's currency and brand identity.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------If you're in business, you've felt the pressure. The digital marketing world is a constant barrage of advice: "You have to be on TikTok," "Run more ads," "Post on Instagram three times a day." It's overwhelming, noisy, and often leads to a scattered strategy that feels more like throwing spaghetti at a wall than building a sustainable business.But what if there was a simpler, more powerful formula? After a deep dive into an expert discussion on modern content strategy, a surprisingly clear framework emerged: SEO + Podcasting + Pinterest. Think of it as a "digital marketing sandwich." SEO and Pinterest are the buns, providing structure and long-term discoverability. The meat in the middle is your podcast—the core of your message, the engine for trust, and the source of all your content. This approach brings clarity, structure, and a self-reinforcing system to your marketing efforts.--------------------------------------------------------------------------------1. Your Content's Lifespan: The 5-Month Rule of PinterestDifferent platforms treat your content in vastly different ways. A post on most social feeds might have a relevant lifespan of 72 hours before it's lost in the algorithm. This is the most surprising truth revealed: Pinterest is in a league of its own, with an average content lifespan of five months.This isn't just a minor difference; it's a game-changer. It reframes your content from a fleeting post into an evergreen asset. Imagine you had two storage units, both costing the same price. Storage A expires in 72 hours, while Storage B gives you five months. Which would you choose for your valuable assets? Content on Pinterest works for you for months, continually driving traffic and awareness long after you've published it."If you do that for your content on Pinterest, that's what you'll be creating because Pinterest has a a span of 5 months. So let's say you have a podcast you've done that's 5 minutes long. 5 minutes podcast episode that turns into a fivemon timeline."In essence, the speaker illustrates how a small, five-minute piece of content gains a five-month lifespan, creating an outsized return on the initial time investment.--------------------------------------------------------------------------------2. The Podcast as a Secret SEO EngineMany people think of a podcast as just an audio file. In reality, it's a powerful, multi-faceted tool for search engine optimization. Each episode offers seven distinct slots where you can submit strategic "intel" to platforms like Apple and Spotify, telling their algorithms precisely what your content is about.These seven SEO opportunities within a single episode are:• Podcast Cover Art• Episode Cover Art• Episode Title• Episode Description• Podcast Title• Podcast Description• The Author NameThis is incredibly impactful because it gives you numerous chances to signal your relevance. The title fields offer around 40-60 characters for your primary keywords, while the description fields give you a massive canvas of up to 4,000 characters to elaborate. By consistently embedding keywords across these seven slots, you create a clear, algorithm-friendly footprint that dramatically boosts your visibility and helps your target audience find you when they're searching for solutions.--------------------------------------------------------------------------------3. The Myth of "No Time": The Surprising Math of ConsistencyOne of the biggest hurdles for creators is the belief that producing consistent content, like a podcast, takes too much time. However, the math tells a different, far less intimidating story. Producing 75 podcast episodes in a single year might sound daunting. But let's break it down.Assuming one hour per episode, that's just 75 hours out of the 8,760 hours available in a year. This means you would spend less than 1% of your total time to build an entire library of valuable content. This simple calculation reframes the commitment from an overwhelming burden to a manageable, high-leverage activity."If you do 75 five episodes in a span of 365 days... That is less than 1% of your time in a year that you've spent on a podcast that has a lifespan of anywhere from 24 hours to 24 months."The true power lies in that contrast: a sub-1% time investment creates a powerful asset with a lifespan of up to two years. The return on investment is immense, turning small, consistent efforts into a long-term marketing engine.--------------------------------------------------------------------------------4. The 5% Rule of Listening: Why Your Message Isn't StickingHere is a counter-intuitive psychological truth that every marketer must understand: when someone listens to new information for the first time, they typically only acquire 5% of it.For a listener to reach 90% acquisition—the point where they truly understand a concept and could teach it back to someone else—they need repeated exposure. This has a massive implication for content creators. Your message will not stick after a single episode or post. This is why repetition, multi-format content (repurposing your podcast into blogs, social media posts, and pins), and clear, simple messaging are not just good ideas; they are essential. The real value is in reinforcing your core message over time and across platforms, moving your audience from 5% awareness to 90% understanding.--------------------------------------------------------------------------------5. Your Voice Builds the Bridge of TrustUltimately, a podcast's most profound power lies in the raw, human element of your voice. It serves as the cornerstone and anchor for your message. Text and images can inform, but your voice builds a relationship. Over time, as people listen to you consistently, they develop a "listen score," which directly translates into a "trust score."This is the bedrock of all effective marketing, because as any strategist knows, before you can earn dollars, you must earn trust. A podcast creates that bridge between you and your audience that static content cannot replicate. When people trust your voice, they are more likely to click your link, visit your website, and engage with your content. This trust makes every other part of your marketing machine—your SEO, your Pinterest strategy, your email campaigns—exponentially more effective."When you create a podcast, it creates that bridge of trust because now you can listen to me, you can call me out, you can say whatever you want... because of what you hear."--------------------------------------------------------------------------------Conclusion: Building Your Digital Marketing SandwichThe path to effective digital marketing doesn't have to be a chaotic scramble. By combining the foundational elements of SEO (capturing search intent), Podcasting (building trust and creating the core message), and Pinterest (creating a long-term, searchable content library), you build a robust, self-reinforcing system. It's a strategy that turns one piece of core content into a marketing engine that works for you for months, even years.This isn't about doing more work; it's about making the work you do more intelligent and interconnected. It's about building a system where each part strengthens the others, creating sustainable growth and a genuine connection with your audience.Now that you've seen the recipe, what part of your own digital marketing 'sandwich' have you been neglecting—the search-friendly buns or the trust-building meat in the middle?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scott MacKenzie and his daughter Molly discuss the challenges and strategies of email marketing in the industrial sector. Scott expresses frustration with traditional email campaigns, noting that they often go unread. Molly emphasizes the importance of owning email lists and using personalized, non-AI-generated content to build trust and engagement. They highlight the need for relatable, human-centered emails that provide genuine value. Molly suggests assessing effective emails, using personal language, and avoiding AI-generated images. They also discuss the potential of sending emails on weekends to avoid workplace distractions. The conversation underscores the need for innovative, human-focused marketing strategies. Action Items [ ] @Scott MacKenzie - Assess the emails you receive and analyze what makes you click on them.[ ] @Scott MacKenzie - Write down the words and email structures that appeal to you and incorporate them into your own email copy.[ ] @Scott MacKenzie - Consider sending some emails on weekends when your audience may have more time to engage, but ensure the content is genuinely helpful.[ ] Avoid using AI-generated images and language in your email campaigns, and focus on maintaining your unique brand voice.[ ] Shift your mindset to approach email marketing as a long-term strategy focused on helping your audience, rather than just driving metrics. Outline Introduction to the Podcast and Its Purpose Scott MacKenzie introduces the podcast, emphasizing its focus on marketing and sales challenges in the industry.Scott mentions his background, including taking a company public, retiring, and starting an industrial maintenance company.He highlights the importance of young thinking in marketing and introduces his daughter, Molly Finch, as a key contributor to the podcast.Scott discusses the iterative process of developing the podcast and the initial focus on email marketing. Challenges with Email Marketing Scott expresses frustration with the effectiveness of email campaigns, noting that people often scroll through emails without reading them.He shares his experience of creating email campaigns and the minimal impact they seem to have.Scott poses the question of how to make email marketing more effective and mentions Molly's insights.The conversation shifts to the importance of telling a company's story effectively and using available tools to succeed. The Role of Social Platforms in Marketing Scott questions the effectiveness of LinkedIn for small to midsize businesses and explores other platforms like TikTok and Instagram.He acknowledges that LinkedIn appeals more to older demographics and wonders about the relevance of other platforms for young talent.Scott emphasizes the need for a balanced approach to social media, considering both traditional and emerging platforms.He invites listeners to join the journey of developing the podcast and learning about marketing strategies. Molly's Perspective on Email Marketing Molly joins the conversation, discussing the importance of email marketing despite its age.She highlights the need to add to subscriber lists and the common issue of receiving emails that are not valuable.Molly and Scott discuss the challenges of long, paragraph-form emails and the preference for bullet points.They explore the impact of AI on email marketing, including the use of AI-generated images and language. Balancing AI and Human Touch in Email Campaigns Molly emphasizes the importance of owning the email list and having control over what is sent to subscribers.She discusses the potential drawbacks of

Google Search Console (GSC) New! Branded and Non-Branded Queries + Annotation Filters | Marketing Talk with Favour Obasi-Ike | Sign up for exclusive SEO insights.This episode focuses on Search Engine Optimization (SEO) and the new features within Google Search Console (GSC).Favour discuss the recently introduced brand queries and annotations features in GSC, highlighting their importance for understanding both branded and non-branded search behavior.The conversation also emphasizes the broader strategic use of GSC data, comparing it to a car's dashboard for website performance, and explores how this data can be leveraged to create valuable content, such as FAQ-based blog posts and multimedia assets, often with the aid of Artificial Intelligence (AI) tools. A key theme is the shift from traditional keyword ranking to ranking for user experience and the interconnectedness of various digital tools in modern marketing strategy.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------As a content strategist, you live with a fundamental uncertainty. You create content you believe your audience needs, but a nagging question always remains: are you hitting the mark? It often feels like you're operating with a blind spot, focusing on concepts while, as the experts say, "you don't even know the intention behind why they're asking or searching."What if you could close that gap? What if your audience could tell you, explicitly, what they need you to create next?That's the paradigm shift happening right now inside Google Search Console (GSC). Long seen as a technical tool, recent updates are transforming GSC into a strategic command center. It's no longer just for SEO specialists; it's the dashboard for your entire content operation. These new developments are a game-changer, revealing direct intelligence from your audience that will change how you plan, create, and deliver content.Here are the five truths these new GSC features reveal—and how they give you a powerful competitive edge.1. Stop Driving Your Website Blind: The Dashboard AnalogyManaging a website without GSC is like driving a car without a dashboard. You're moving, but you have no idea how fast you're going or if you're about to run out of fuel. GSC is that free, indispensable dashboard providing direct intelligence straight from Google. But the analogy runs deeper. As one strategist put it, driving isn't passive: "when you're driving, you got to hit the gas, you got to... hit the brakes... when do you stop, when do you go, what do you tweak? Do you go to a pit stop?"You wouldn't drive your car without looking at the dashboard. So you shouldn't have a website and drive traffic and do all the things we do without looking at GSC, right?Your content strategy requires the same active management—knowing when to accelerate, when to pivot, and when to optimize. The new features make this "dashboard" more intuitive than ever, giving you the controls you need to navigate with precision.2. The Goldmine in Your Search Queries: Branded vs. Non-BrandedThe first game-changing update is the new "brand queries" filter. For the first time, GSC allows you to easily separate searches for your specific brand name (branded) from searches for the topics and solutions you offer (non-branded). This is the first step in a powerful new workflow: Discovery.Think of your non-branded queries as raw, unfiltered intelligence from your potential audience. These aren't just keywords; they're direct expressions of need. Instead of an abstract concept, you see tangible examples like:• “best practices for washing dishes”• “best pet shampoo”• “best Thanksgiving turkey meal”When you see more non-branded than branded queries, it's a powerful signal. It means you have access to a goldmine of raw material you can build content on to attract a wider audience that doesn't know your brand… yet. This isn't just data; it's a direct trigger for your next move.3. From Keyword to "Keynote": Creating Content with ContextOnce you've discovered this raw material, the next step is Development. This is where you transform an unstructured keyword into a strategic asset by adding structure and meaning. It's a progression: a raw keyword becomes a more defined keyphrase, which can be built into a keystone concept, and ultimately refined into a keynote.What's a keynote? Think about its real-world meaning: "when somebody sends you a note, it has context, right? It's supposed to mean something and it's supposed to say something specific." A keynote isn't just a search term; it's that term fully developed into a structured piece of content that delivers a specific, meaningful answer.This strategic asset can take many forms:• Blogs• Podcast episodes• Articles• Newsletters• Videos/Reels• eBooks4. The Most Underrated SEO Tactic: Your New Secret WeaponYou've discovered the query and developed it into a keynote. Now it's time for Execution. The single most effective format for executing on this strategy is one of the most powerful, yet underrated, SEO tactics in history: creating content around Frequently Asked Questions (FAQs).The rise of Large Language Models (LLMs) has fundamentally changed search behavior. People are asking full, conversational questions, and search engines are prioritizing direct, authoritative answers. A "one blog per FAQ" strategy is the perfect response. It's a secret weapon that's almost shockingly effective.FAQ is the new awesome the most awesome ever. I I said that on purpose.How awesome? By creating a single, targeted blog post for the long-tail question, "full roof replacement cost [city]," one site ranked number one on Google for that exact phrase in just 30 minutes. That's the power of directly answering a question your audience is already asking.5. It's Not About New Features, It's About New ActionsThe real purpose of these GSC updates isn't to give you more charts to observe; it's to prompt decisive action. Every non-branded query is a signal for what content to create next, feeding a powerful strategic loop that builds your authority over time.This is where it all comes together in a professional content framework. As the source material notes, "That's why you have content pillars and you have content clusters." Your non-branded queries show you what clusters your audience needs, and your FAQ-style "keynotes" become the assets that build out those clusters around your core content pillars.This data-driven approach empowers you to:• Recreate outdated content with new, relevant insights.• Repurpose core ideas into different formats to reach wider audiences.• Re-evaluate which topics are truly resonating.• Reemphasize your most valuable messages with fresh content.Conclusion: What Does Your Dashboard Say?Google Search Console is no longer just a reporting tool. It has evolved into an essential strategic partner that closes the gap between the content you produce and the value your audience is searching for. It's your direct line to understanding intent, allowing you to move from guessing what people want to knowing what they need.Now that you know how to read your website's dashboard, what's the first turn you're going to make?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SummaryIn this conversation, Chris Carr, a digital marketing expert and founder of Farotech, discusses the evolution of marketing with a focus on AI and programmatic advertising. He shares insights on how AI is reshaping the marketing landscape, the importance of personalized targeting, and the relevance of email marketing. The discussion also touches on the implications of the metaverse for advertising and the necessity of adapting to new technologies. Chris emphasizes the importance of understanding one's audience and the need for businesses to retain customers rather than just seeking new traffic.TakeawaysChris Carr has been in digital marketing for over 22 years.AI is becoming integral to modern marketing strategies.Programmatic advertising offers hyper-personalized targeting capabilities.Email marketing remains a crucial tool for businesses.The metaverse presents new opportunities and challenges for advertising.Understanding customer behavior is key to effective marketing.Businesses must focus on retaining customers, not just acquiring them.The speed of technological advancement is unprecedented.Marketers need to adapt to changes in consumer behavior due to AI.Owning your audience is essential for long-term success.Chapters00:00 Introduction to the Podcast and Guests00:13 Chris Carr's Background and Digital Marketing Agency01:48 The Future of Marketing with AI12:10 Understanding Programmatic Advertising16:18 The Value of Data in Marketing17:36 Building and Maintaining an Email List19:35 The Role of Email Marketing in a Digital Age22:51 AI's Impact on Marketing and Communication25:25 The Future of AI and Its Rapid Evolution29:02 Navigating the Challenges of AI in the Workforce32:33 The Metaverse: Opportunities and Ethical Concerns45:32 The Education System and Its Adaptation to Technology50:20 Self-Education in the Digital Age52:51 The Limitations of Current Technology54:42 Marketing Strategies: Filling the Bucket57:51 Building Relationships and NetworkingCredits:Hosted by Ryan Roghaar and Michael SmithProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

AI-Enhanced Email Marketing: The ROI Revolution with Matthew Montoya | Constant Contact InterviewMost small businesses are leaving money on the table with their email marketing. Matthew Montoya from Constant Contact knows better. In this episode of the Business Growth Podcast, powered by ActionCoach UK, we reveal the strategies that actually work for business owners and entrepreneurs looking to maximise their digital marketing ROI.Matthew brings 15 years of experience from the world's number one email marketing platform, having taught over 14,000 small businesses face-to-face. His insights? Email marketing delivers £36 return for every £1 spent, with an average 2% conversion rate that outperforms nearly every other marketing channel at a fraction of the cost.Discover why click-through rate is the ultimate KPI that matters, not open rates. Learn the exact email structure that captures attention in just 9 seconds: no more than 25 lines of text, 3 images maximum, and 3 calls to action. Understand why 80% of your content should educate and only 20% should promote, and how this balance keeps your audience engaged rather than teaching them to ignore you.Matthew debunks the biggest myth in digital marketing: that email is dead. Despite the flashiness of TikTok and social media, email marketing has thrived for 30 years because it works. The secret? Strategy, segmentation, and understanding that your audience is talking back to you through their behaviour. Are you smart enough to listen?This episode reveals how AI has transformed email marketing from an eight-hour manual process into a minutes-long strategic exercise. Constant Contact's AI builds entire omnichannel campaigns, identifies target segments, determines optimal send times, and creates content that mirrors your brand voice. The friction that once prevented small businesses from competing with large corporations has been removed.Learn why you should never buy email lists, how to grow your database organically, and why owning your email contacts gives you control that social media platforms never will. Understand the critical importance of relevance, timing, and personalisation in an era where audiences expect tailored content and have increasingly short attention spans.Whether you're a small business owner just starting with digital marketing, an entrepreneur looking to optimise your email strategy, or a content creator seeking better engagement, this episode provides the blueprint for email marketing success from real experience growing campaigns to millions of subscribers. Hosted on Acast. See acast.com/privacy for more information.

#902 I just earned $40,000 in four days selling t-shirts! That's bananas, but these are the kinds of things you can expect to happen if you focus on building true superfans. From day one, you can follow my system and start generating income from your passion. From ad revenue and affiliate marketing at the casual level to VIP experiences and five-figure consulting gigs at the top of the audience growth pyramid, I cover it all in today's session. This is not about chasing vanity numbers and buying fake subscribers, either. None of that stuff matters! The Superfans system is the key to building real connections online in the age of AI. One experience for a top follower can outweigh hundreds of small sales, so tune in for a look at the opportunities available to you right now. I know you haven't even considered some of these methods yet, so don't miss this episode! Show notes and more at SmartPassiveIncome.com/session902.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

⚠️ Cloudflare Internet Outage; Adobe x Semrush Deal: Tech Dependency vs Business Website Strategy with Favour Obasi-Ike | Sign up for exclusive SEO insights.This is Marketing Club Clubhouse discussion, primarily focusing on the widespread impact of a recent Cloudflare outage that affected numerous popular platforms like ChatGPT, Spotify, Uber, and Zoom. Favour Obasi-ike uses this event to emphasize the importance of business continuity and operational redundancy, urging listeners to research and select robust platforms for their own enterprises to mitigate the risks of future outages. Furthermore, the discussion touches upon the rapidly changing tech industry landscape, including the significant Adobe acquisition of Semrush and the competitive moves of companies like Canva, prompting audience commentary on the potential implications of these corporate shifts on product quality and market strategy. Favour also suggests alternative hosting solutions like SiteGround and Hostinger as more resilient options for business websites.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------The Day the Internet Stumbled: 3 Surprising Lessons from a Single Tech OutageIntroduction: More Than Just a GlitchA single infrastructure failure on a Tuesday morning did more to reveal the precarious nature of our digital world than a dozen industry white papers. When the internet infrastructure company Cloudflare experienced a major outage, it was far more than a momentary glitch.Its scale was staggering. Suddenly, a diverse range of major companies—including Canva, ChatGPT, Spotify, Uber, and Zoom—were all experiencing issues simultaneously. The event wasn't just a technical problem; it was a revealing moment that offered a rare peek behind the curtain of the digital world. It exposed hidden vulnerabilities and surprising dynamics within the tech ecosystem we all depend on. This article distills the three most impactful lessons learned from that single event.1. The Internet Isn't a Cloud, It's a Jenga TowerThe Centralization SurpriseThe core lesson from the Cloudflare outage was the shocking revelation of just how centralized our decentralized-seeming internet truly is. The popular image of the internet is a resilient, distributed network, but the reality is that a small number of foundational companies form the base of a massive Jenga tower. When a key block like Cloudflare was jostled, users quickly discovered that dozens of different services were all pointing "towards one direction," revealing a hidden single point of failure. Seemingly stable pieces higher up—from your design software to your ride-share app—began to wobble.This one incident impacted a staggering list of applications, highlighting the sheer diversity of services reliant on a single piece of infrastructure: Canva, Archive of Our Own, Canvas, Character AI, ChatGPT, Claude AI, Dayforce, Google Store, Grinder, IKEA, Indeed, League of Legends, Letterboxed, OpenAI, Quizlet, Rover, Spotify, Square, Truth Social, Uber, and Zoom. For the average user, this means the digital services that feel distinct and independent are, in fact, far more fragile and codependent than they appear.2. While You Were Offline, Big Tech Made Some Bizarre MovesA Bizarre Acquisition Amidst the ChaosWhile the digital world was grappling with the outage, news broke that Adobe was acquiring SEO tool Semrush for $1.9 billion. This development, happening alongside the infrastructure chaos, sparked widespread confusion and skepticism. As many in the tech community noted, Semrush "has nothing to do with creative" software, which is Adobe's core domain.The concern was palpable, with one community member expressing a common fear:"I really hope this Semrush acquisition doesn't affect quality and support. Big corporation buyouts [rarely succeed]."The analysis behind this seemingly strange move points to the disruptive force of artificial intelligence. The theory is that as AI reshapes search and content creation, traditional SEO tools are finding it harder to maintain their dominance. This acquisition could be Adobe's strategic, if unconventional, response to that industry pressure. This trend of unexpected competition is visible elsewhere, with platforms like Canva making aggressive moves into video editing, putting them in direct competition with Adobe. The outage served as a backdrop to a tech landscape that is shifting in unpredictable ways.3. Your Business is More Vulnerable Than You Think (But Outages Can Make You Stronger)The Resilience ImperativeFor businesses and professionals, the outage was not an abstract problem. The impact was immediate: one professional reported their AI-powered Fathom note-taker for Zoom failed to load, even while the Zoom call itself was active—a perfect example of a hidden dependency crippling a critical workflow. The sudden inability to access essential tools forces a critical business question to the surface:"...if ChatGPT is down and that's what I use and now I can't use it for the first four hours of my day... How can I use 50% of my time to maximize 100% of my opportunity?"The core advice is to reframe these events not as mere problems to be weathered but as invaluable opportunities for strategic review. Business owners should use these moments to ask what platforms they truly rely on, research the stability of those systems, and begin building more resilient workflows.This is the "bow and arrow" principle applied to business strategy. An outage forces you to pull back, assess your tools, and re-aim. This forced pause, while painful, is precisely what allows you to launch forward with a more resilient, deliberate, and ultimately stronger operational foundation, turning a negative event into a catalyst for positive change.Conclusion: A New Lens for a Digital WorldThis single outage taught us more than just who owns the internet's plumbing. It revealed the hidden fragility of our digital infrastructure, highlighted the unpredictable strategies of tech giants under pressure, and underscored the personal and professional imperative for building resilience. It showed that the platforms we use every day are interconnected in ways we rarely see until something breaks.The next time your favorite app goes down, will you just see an inconvenience, or will you see a chance to re-evaluate the digital foundation your work and life are built on?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Digital marketing expert Heidi Faber joined Danielle to discuss why being authentic, prioritizing representation, and listening to your sales team is the ultimate strategy for success.Heidi's expertise: 8+ years scaling B2B, B2C, and e-commerce revenue by 30-40% using data-driven Paid Ads, Email Marketing, and Social Media strategies across North America.[00:01:21] Defy gravity and empower women.[00:05:11] Defining "defy" in marketing.[00:10:16] Challenge the status quo.[00:12:21] Marketing across cultural boundaries.[00:15:35] Unique value proposition in marketing.[00:18:54] Connection through travel experiences.[00:25:00] Advertising nostalgia in marketing.[00:27:41] Desert island tools.[00:31:18] Celebrating wins and victories.FOLLOW HIEDI:https://www.linkedin.com/in/heidi-faerber/https://pixelatlas.myportfolio.com/

Omnisend Website:  https://www.omnisend.comChris Discount Link: https://www.omnisend.com/chris-erthelBend Stretching App: https://bend.com/In this episode of the Happiness Podcast with Chris Erthel, Chris sits down with Rytis Lauris, CEO and co-founder of Omnisend, to explore what it means to build a business that supports happiness both in its customers and its people. They dive into leadership, team culture, purpose-driven growth, and how technology can serve meaning, not just metrics.Whether you're an entrepreneur, a leader at a growing company, or someone curious about how work and happiness intersect, this episode offers actionable insight and inspiring stories. Tune in to hear how Rytis and Chris unpack what it takes to build something successful and fulfilling.

Emma ValahuFounderInbox Journeyshttps://adventuretravelmarketing.com/guest/emma-valahu/Emma is the founder of Inbox Journeys and helps experiential travel founders build an automated system that turns website visitors and social media followers into warm, qualified leads—without them having to manually nurture every prospect.summaryIn this episode of the Big World Made Small podcast, host Jason Elkins speaks with Emma Valahu, founder of Inbox Journeys, about her journey in transformational travel and education. Emma shares her experiences living in various countries, including Ecuador and Romania, and discusses the importance of capturing potential customers early in their travel journey. The conversation delves into Emma's decision to homeschool her children, the challenges of balancing family life with travel, and her philosophy on education and curiosity. Emma's story is a testament to the transformative power of travel and the importance of following one's passions. In this conversation, Emma Valahu shares her journey from teaching English online to becoming a business consultant for tour operators. She discusses the importance of effective communication in the tourism industry, the challenges of relying on word-of-mouth marketing, and the critical role of email marketing in building trust and relationships with customers. Emma emphasizes the need for businesses to create valuable lead magnets to attract the right audience and overcome the emotional hurdles associated with unsubscribes. The discussion highlights the significance of nurturing customer relationships through consistent and meaningful communication.takeawaysTransformational travel begins before booking.Capturing potential customers early is crucial.Emma's journey reflects a passion for travel and education.Teaching English abroad opened new opportunities.Homeschooling was a response to traditional education pressures.Family dynamics influenced Emma's career choices.Living in Ecuador felt like home for Emma.Nature plays a significant role in Emma's life.Balancing travel desires with family responsibilities is challenging.Education should foster curiosity and a love for learning. Emma transitioned from teaching English online to consulting for tour operators.Effective communication is crucial for tour operators to connect with international clients.Relying solely on word-of-mouth marketing is not sustainable for businesses.Email marketing offers the highest return on investment compared to other marketing strategies.Building trust with customers requires multiple touchpoints and valuable content.Unsubscribes can be emotionally challenging for business owners, but they are a natural part of email marketing.Lead magnets should provide real value to attract the right audience.Understanding your target audience is essential for creating effective marketing strategies.Businesses should focus on nurturing relationships rather than just making sales.Transforming potential customers through valuable content is key to successful marketing. Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

In this episode of 'For the 23%', host Dielle speaks with Eman about the importance of email marketing, storytelling, and specificity in copywriting. They discuss how personal stories can create relatability and connection with audiences, leading to better sales. The conversation also covers strategies for engaging different types of decision-makers and the value of creativity in email campaigns. Eman shares insights on how to improve writing skills and the necessity of living life to gather stories for effective communication. In this conversation, the speakers delve into effective email segmentation strategies, emphasizing the importance of personalizing the selling experience for different audience segments. They discuss the unique challenges and perspectives of women of color entrepreneurs, particularly in navigating identity and representation in business. The conversation highlights the significance of understanding audience needs and the long-term nature of segmentation strategies, while also addressing the emotional complexities of being a representative for multiple communities. 00:00 — Introduction 01:01 — The Power of Email Marketing 04:06 — Storytelling in Email Campaigns 08:12 — Specificity and Detail in Copywriting 12:07 — Engaging Different Types of Decision Makers 16:14 — Creative Email Strategies and Experiments 22:35 — Effective Email Segmentation Strategies 28:11 — Personalizing the Selling Experience 32:30 — The Unique Perspective of Women of Color Entrepreneurs 39:34 — Navigating Identity and Representation in Business Connect With: Eman Ismail Website: emancopyco.com Instagram: @emancopyco Email: eman@emancopyco.com For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure.You'll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and why emailing once a month is better than not emailing at all. A refreshing, relatable take on marketing from two people who fully admit they're running on fumes—and yet delivering pure gold.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

I'm sharing three simple, actionable email marketing ideas you can implement right away to see a greater ROI from your email marketing. No burnout, no perfectionism, no fancy funnels required! Whether you've ghosted your list for a month or you're just tired of writing emails that get ignored, this conversation will help you build momentum without overthinking it.We talk about how to shift from email avoidance to email confidence using my 3C framework, how to write for skimmers (because most of your readers aren't sitting down at a desk to read your newsletter), and why showing up imperfectly is still the most powerful move you can make.

Construire une base emails ça n'a aucun sens si vous n'envoyez pas d'emails. Les deux questions qui reviennent le plus souvent quand j'enseigne l'emailing sont :Tous les combien est-ce qu'il faut que j'envoie des emails ?Qu'est-ce que je suis sensé raconter ? Si vous êtes déjà posé l'une de ces deux questions, cet épisode est fait pour vous.

Time spent on converting new clients is one of the biggest pain points for any business. We've all experienced it: you research the opportunity, calculate a budget, put together a proposal - only to discover weeks later, it was a waste of time. Wouldn't it be great to know before you even started the conversation...

Remote teams continue to struggle with delays caused by outdated, paper-based signature workflows. Printing, scanning, and mailing add unnecessary friction, especially when teams operate across time zones. When organizations move at a digital pace, slow approvals can derail momentum and create serious operational risk. Teams need a faster, safer way to move documents through the...

⭐️⭐️ Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  ⭐️⭐️You'll learn how to identify the 10 people you truly admire, uncover the patterns behind why they inspire you, and use those insights to make clearer decisions, set better boundaries, and create a more intentional, sustainable business.Perfect for anyone feeling overwhelmed, stuck in comparison, or unsure about their direction.Sponsored by Vanta AI: vanta.com/mydailybusinessConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:Vanta AIHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ready to make more money this holiday season?In this episode of Rooted in Retail, Crystal sits down with brand strategist and copy consultant Nicole Prince to break down exactly what retailers should be emailing, posting, and saying RIGHT NOW to boost Q4 revenue — and how to keep that momentum rolling into the new year.Nicole has spent over 15 years crafting high-converting brand voice and copy for major names like Anthropologie, Ulta Beauty, Soft Surroundings, and M.Gemi. Now, she's helping independent retailers simplify their messaging, show up confidently, and turn email into their highest-ROI sales channel.This conversation is packed with strategy, templates, and last-minute Q4 moves you can implement today![0:29] - What you should actually be emailing in Q4[1:10] - About Nicole Prince[6:02] - The #1 thing retailers can do TODAY to make more money[8:03] - Why email still beats every marketing channel in Q4[9:38] - How big brands structure their messaging — and how independents can copy the playbook[10:53] – Three-email-per-week framework for holiday success[14:35] – The resend-to-non-opens strategy that boosts instant sales[19:49] – The Three Kings Day opportunity most retailers miss[20:25] – How to drive more foot traffic with simple in-store incentives[25:41] – The biggest Q4 email mistakes and how to fix themJoin the Rooted in Retail Facebook Group to continue the conversation Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Free Vs Investment Trials: Why a $1 Trial Can Be More Powerful Than a Free Trial with Favour Obasi-Ike | Sign up for exclusive SEO insights.This Clubhouse audio session focused on marketing strategies, specifically comparing the efficacy of free trials versus investment trials for products and services. Favour discusses how an investment trial, even as low as one dollar, establishes a financial commitment from the customer, potentially leading to better conversion than a completely free offer, though both require nurturing efforts. The conversation also touches on upcoming holiday sales, various email marketing platformslike Flowdesk, and the importance of technical SEO and website development in business growth. Ultimately, Favour advises business owners to analyze and decide which trial method best suits their goals, emphasizing that the psychology of value is crucial for long-term customer engagement.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Introduction: The "Free Trial" FallacyOffering a "free trial" is a universal business strategy, especially during peak seasons like Black Friday or the holidays. It's the go-to method for attracting customers by lowering the barrier to entry. But have you ever considered that "free" might not be the most effective path to gaining truly committed customers?This article explores a few surprising truths about customer psychology and commitment by comparing the standard free trial with a powerful alternative: the "investment trial." We'll examine why asking for a small, initial investment can fundamentally change the customer relationship and lead to better results.The Surprising Takeaways from Free vs. Investment Trials1. The Power of a Single Dollar: Shifting from a "User" to an "Investor" MindsetThe core difference between a "free trial" and an "investment trial" is the financial commitment. A free trial has none, while an investment trial requires a small payment, even if it's just $1. This seemingly minor detail triggers a significant psychological shift.When a customer pays—even a nominal amount—their mindset changes. They are no longer a passive user getting something for free; they have become an active investor in a potential solution. This act pre-qualifies them and changes their relationship with the product from the very beginning. Because they have invested, they are more likely to perceive the engagement as a "better experience," reinforcing the value of their decision and anticipating an even greater return on a larger future investment....if you now say, okay, it's $99 or it's $1,000 or it's whatever amount of dollars, the person doesn't feel like they have to think twice about started because they've already financially committed to something that was an investment that they were interested in. That's the difference.This initial commitment dramatically shortens the time it takes to convert a trial user into a full-paying customer. The journey from a $1 investment to a $1,000 purchase is psychologically shorter than the journey from "free" to any paid plan. While a free trial may require 14 to 30 days of nurturing to achieve conversion, an investment trial can convert in as little as 10 minutes or one hour because the primary psychological barrier has already been crossed.2. The Real Cost of "Free" Isn't Zero—It's TimeNothing is truly free. In a free trial, the user isn't paying with money, but with an equally valuable currency: their time and attention.When someone engages with a free product, they are spending time processing information and making a decision. The business's goal is to make that time investment feel so valuable that it leads to a financial one. Think of the common B2B strategy of offering a free 30-45 minute consultation call. The prospect invests their time, and in exchange, the business must deliver enough tangible value in that short window to justify a larger investment. The "free" call becomes a sale because the value demonstrated makes the time spent feel worthwhile. The same principle applies to tasting a free food sample—if it delivers immediate value, it leads to a purchase.So if it's a free trial, yes, get it for free. Sign up for free... it's not really free because they're spending time. That's the exchange.The implication for businesses is clear: the product or information offered in a free trial must deliver immediate, tangible value. You must make the user's time investment feel so worthwhile that they are compelled to make a financial one.3. The $2,000 Anomaly: Why High-Ticket Sales Can Be Easier Than Low-Ticket OnesOne of the most surprising claims is that "it's harder for me to sell a $20 product than a $2,000 product." This paradox defies conventional business logic, but the reasoning behind it is sound.Customers often perceive small, recurring payments as nuisances or minor expenses they'd rather avoid. In contrast, they view large, one-time investments as significant projects with a high potential return. A high-ticket investment is tied to a bigger, more valuable outcome—such as achieving AI SEO, building websites, gaining domain authority, or becoming dominant in your area of expertise—that they can justify more easily as a strategic move.This connects directly back to the "investment trial" concept. A person willing to invest just $1 is already thinking about potential returns, which is the exact mindset needed to make a larger, high-value purchase. They have already crossed the mental barrier from being a passive consumer to an active investor.This should encourage you to reconsider your pricing and offer structure. Instead of focusing only on low-cost entry points, consider how to frame your offerings as high-value investments that solve significant problems for your ideal customers.Conclusion: Your Next MoveThe psychology behind a trial offer is often more critical than the price tag. The ultimate goal isn't just to get sign-ups; it's to cultivate an investor's mindset from the very first interaction. By asking for a small commitment, you attract a more serious audience and prime them for a long-term, high-value relationship.As you plan your next offer, ask yourself this: How can you shift the focus from a simple "free sample" to a meaningful "initial investment" to attract your most committed future customers?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If Shopify is the body of your ecommerce business, Klaviyo's the heartbeat — connecting data, customers, and sales. But does every brand actually need it? Or is Klaviyo just the industry's favorite buzzword?

Hey friend! In this episode, I'm breaking down why email marketing is an absolute must for your photography business—especially if you're struggling to book clients from social media alone. I'm sharing real numbers from my own business (like how I filled all 7 of my Christmas mini spots using just 3 emails with a 46% open rate!), plus I'm walking you through exactly how to build your list starting with past clients and your current social media followers. I'm also diving into why I'm obsessed with Flodesk and giving you a whole year of email templates when you sign up using my link.You'll learn:Why email marketing converts better than social media for booking clientsHow to build your email list from scratch (starting with past clients!)Real stats from my Christmas mini campaign that booked out in 3 emailsWhy Flodesk is the best platform for photographers (and how to get a year of free templates!)Ready to stop leaving money on the table? Press play and let's get your email marketing strategy up and running. Trust me, your future booked-out calendar will thank you!

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As 2025 wraps up, Dave Charest and Kelsi Carter take a look back at the biggest lessons from a year's worth of Be A Marketer conversations.From Neil Patel's timeless marketing fundamentals to Christina Tosi's community building and the Savannah Bananas' fans-first approach, this episode revisits the key themes that defined 2025, and what every small business can carry forward into the new year.Dave and Kelsi reflect on what it means to stay curious, keep experimenting, and keep showing up for your audience. Plus, a special announcement about what's next for the show in 2026.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:How to Build a Brand that Lasts with Dr. KnowlesDestination Marketing Strategies with Aljolynn SperberBuilding Multiple Revenue Streams in Real Estate with Jacqui LubertoBake Club's Recipe for Community Building with Christina Tosi and Shannon SalzanoBuilding a Fans-First Business from the Ground Up with The Savannah BananasWays to Turn Loyal Customers into Your Best Marketing Channel with Gail GoodmanUsing LinkedIn to Grow Your Business with Lea TurnerArt, Story, and the Business of Wonder with Gregangelo Herrera and TeamBuilding a Passion-Fueled Business with Jason ShronBuilding a Real Estate Powerhouse with Anthony LamacchiaChanging Your Behavior to Build a Stronger Business with Carissa ReinigerThe Future of Small Business Marketing and How to Keep Up with Frank VellaPractical Marketing Strategies to Grow Your Business with Neil PatelReal Estate Teams, Systems, and Family with Verl WorkmanSmart Ways to Use AI as a Solopreneur with Mike AlltonPreparing Your Business for the Future with Dr. Ja-Naé DuaneMeet Today's Guests: Dave Charest & Kelsi Carter of Constant Contact

#901 I was wrong. Going against one of my core beliefs proved it and changed everything! For years, I championed the idea that long-form content was the only real way to build a loyal audience. I was especially hard on the growing popularity of TikTok. But that all changed when I finally understood what it takes to attract superfans, one sixty-second video at a time. Now, my short-form series, Should I Open It, or Should I Keep It Sealed?, has become the number one thing I'm known for. Listen in because, in this episode, I reveal how I went from skeptic to believer. I've picked up over a billion views in process and have serious additional revenue coming in, so don't miss this session! I'll share the importance of consistency and authenticity, and why showing up daily might be the most powerful growth strategy we have right now. Tune in to build an audience without following cheesy trends! Show notes and more at SmartPassiveIncome.com/session901.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Marketing Takeaway Secrets for Zip Code Marketing 2.0 with Favour Obasi-Ike | Sign up for exclusive SEO insights.Favour discusses Zip Code Marketing 2.0, emphasizing its importance for local businesses. Favour explains that this marketing strategy involves geo-targeting audiences based on their zip codes and interests to achieve local market success through tailored content and advertising.Key platforms for this type of marketing include Amazon, Google, YouTube, and TikTok, with a forward-looking mention of using Connected TV for targeted ads as part of the "2.0" evolution. Favour also stresses the necessity of thorough research before launching ad campaigns and highlights the value of SEO and content strategy in driving commercial growth and connecting with potential customers.The internet is a constant flood of marketing advice. We're told to blog more, post more, and spend more on ads. It's overwhelming, and most of it feels like noise. But every so often, you stumble upon a single conversation that cuts through it all.That's what happened to me during a one-hour Clubhouse talk on "Zip Code Marketing 2.0." Favour shared a series of potent, surprising, and immediately actionable insights that challenge the 'more is more' gospel of content marketing and the 'gamble' of paid ads, offering a refreshingly precise alternative. The talk covered both foundational tactics for local businesses and a stunning look into the future of hyper-local advertising. Here are the five secrets I learned.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Takeaway #1: Hyper-Niche SEO Can Deliver Results in Under 24 HoursWe're often told that SEO is a long game, requiring months of consistent effort. This case study proves that with the right strategy, it can be shockingly fast.Favour shared the story of a client selling a "prayer box for busy moms". By researching the competition, they discovered the niche had been neglected for years. After making a few strategic tweaks to the website, the client started getting sales directly from their Google link in less than 24 hours.The real insight wasn't just finding a low-competition keyword; it was understanding the customer's specific behavior. The sales came in at 6 a.m. and 2 a.m.—times when busy moms could find a quiet moment before their day began. This hyper-specific understanding of when and why a customer searches is more powerful than a hundred generic blog posts. It's the direct result of putting research before action.SEO is not just blog, blog, blog, blog. Like there there has to be some reasoning behind it.The lesson: your fastest path to profit might not be broad appeal, but a laser-focused solution for a neglected niche whose buying habits you can pinpoint to the hour.Takeaway #2: The Golden Rule of Ad Spend Is About Time, Not MoneyFor many businesses, running paid ads feels like gambling. You put money in and hope for the best. The speaker offered a simple, powerful principle to completely reframe this approach.Do not spend a dollar on ads if you've not spent a second on research.The logic is undeniable: running ads to a market that already needs and is searching for your product is infinitely more effective than trying to create demand from scratch. True success in advertising doesn't start with a campaign; it starts with research and development (R&D) to find the perfect market fit. Stop treating your ad budget like a slot machine and start treating it as the final step in a rigorous R&D process.Takeaway #3: Every Online Sale Is a Treasure Map (And X Marks the Zip Code)This point was so simple it was brilliant. Every single time you make an online sale—whether through Shopify, Squarespace, or Stripe—you collect a crucial piece of data: the customer's zip code.This isn't just logistical information for shipping. It's a treasure map. That zip code is a clear, unambiguous signal telling you exactly where your audience lives. The speaker used a perfect analogy: you should be selling jackets to people in cold zip codes and t-shirts to those who don't need jackets. It sounds obvious, but how many businesses ignore this data and market their "jackets" to everyone, everywhere? This means your most valuable marketing asset isn't a new ad campaign; it's a spreadsheet of your top 10 customer zip codes and a plan to dominate them.Takeaway #4: Paid Ads Aren't the Enemy of SEO—They're "Accelerated SEO"Once you've used your sales data to identify your "treasure map" of high-value zip codes, the next step isn't just organic—it's what the speaker calls "Accelerated SEO."The age-old debate of "Paid vs. Organic" is a false choice. The speaker reframed paid advertising not as a competitor to SEO, but as a faster way to own the keywords that matter in the places that matter. To prove the point, they shared an experiment: a simple $5/day Facebook ad campaign. By targeting only the specific zip codes with proven search interest, the results were incredible. The cost-per-click (CPC), which started around 30 cents, steadily dropped to 14 cents, and in some cases, as low as 9 cents.This dramatic cost reduction happens because by targeting only zip codes with proven, active search interest, the ad's relevance score skyrockets. Platforms like Facebook reward this high relevance with significantly lower costs, eliminating wasted spend on uninterested audiences.Takeaway #5: Zip Code Marketing 2.0 Is Taking Over Local TV and BillboardsThis was the most forward-looking secret of the entire talk. The "2.0" in the title isn't just about optimizing search and social—it's about applying zip code precision to channels once reserved for national brands: Connected TV and digital billboards.Favour explained that it's now possible to run ads on platforms like Peacock, Netflix, and various sports channels targeted only to viewers in specific zip codes. Imagine a local business running a TV commercial that's only seen by households in their most profitable neighborhoods. Or, consider the strategy of running ads on digital billboards within the zip code of a major conference, reaching every attendee during their downtime without having to be there physically. This is the future of local marketing—using data to show up on the biggest screens, but only for the exact audience that matters.Conclusion: From Local Champion to Global ContenderThe core theme was that effective marketing isn't about shouting the loudest; it's about deep research and showing up precisely where and when your audience needs you. Whether it's analyzing the 2 a.m. shopping habits of a busy mom or targeting a TV ad to a single zip code, the data to win is already at your fingertips.As Favour powerfully stated, "You can't be a global champion if you're not a local champion." Success starts by dominating your specific market first. Before you try to conquer the world, you have to win your neighborhood.It leaves one final, crucial question for all of us: What hidden data is your business already collecting that could unlock your next breakthrough?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this week's episode of The Terrific Teacherpreneur, I share a to-do list for starting email marketing.In this episode, I discuss:Which email service provider I recommendThe next step that most people won't tell you aboutOther things that need to be done early on, such as creating a lead magnetOne thing to do that will keep your list organizedOne thing to do early on to ensure your list grows and is profitableIf you've been thinking about starting an email list, I hope this helps you understand what you'll need to do in the early stages.Save 50% with your first year of Flodesk here.Check out my email marketing course here.Grab my free email lingo cheat sheet here.- Like what you're hearing? Feel free to leave a review for this podcast!- Don't forget to subscribe to the podcast so that you don't miss an episode!Interested in learning more about TPT, Pinterest, or email marketing? Check out my TPT seller courses here!

Have you been thinking about building an email list for your brand? In today's episode, Dawn Richardson of Flodesk joins us to share how easy it is to build an opt-in form and capture emails inside of Flodesk! Even if you're not ready to send emails to your list, you can still get started for free! Today's episode is brought to you by Flodesk: We've often discussed the power of an email list, which is why I am such a fan of Flodesk—the email marketing platform that I trust and recommend for bloggers and content creators. Flodesk has officially made all of their forms for free, including their social forms, which means you can continue to grow your email list for free! Try Now >> Mentioned in this Episode Thrive Facebook Community Shift Flodesk Flodesk Welcome Email Templates by Thrive

Meet our SEO guest experts, Chris Rodgers and Jesse Farley of CSP Agency, discussing the history and future of Search Engine Optimization (SEO).Chris explains that he founded the company in 2012 as SEO Pros, focusing on providing better value to clients and eventually pivoting to a business-centric SEO approach after meeting Jesse. Jesse shares his extensive background in the industry, including co-founding an SEO company in 2000 and his focus on integrating SEO with strategic business goals as an in-house team would. Our conversation also explores the impact of Artificial Intelligence (AI) on SEO, concluding that older, purely keyword-driven technical SEO is "dead," but a "human-first", audience-aligned approach is more crucial than ever for success with large language models (LLMs). Finally, our guests stress the importance of simplifying SEO concepts for clients and providing measurable business value with CSP Agency (LinkedIn).Glossary of Key Terms in this episodeAI (Artificial Intelligence)Technology that enables computers to perform tasks that typically require human intelligence. In the context of the podcast, it refers to systems like ChatGPT that provide conversational answers and are changing how users access information.Answer EngineA system designed to give a direct answer to a question (e.g., "2+2 equals 4") rather than a list of websites. This is contrasted with traditional search engines that provide links for the user to sift through.BacklinkingThe practice of getting other websites to link to your own. The podcast explains that its strategy has evolved from being keyword-focused to being brand-mention-focused.Brand MentionsInstances where a brand name (e.g., "JBL") is mentioned online. This is now seen as a crucial signal of authority and relevance, especially when paired with a sentiment score.Business-First ApproachAn SEO strategy that prioritizes delivering true business value, such as revenue and strategic goals, over simply increasing rankings and traffic.Canonical TagsA type of HTML tag mentioned as part of the technical SEO jargon that can confuse clients who "don't understand what canonical tags mean."Core Web VitalsA set of specific technical performance metrics that Google uses to measure user experience. Jesse dismisses them as largely unimportant except as a minor tie-breaker.CSP AgencyThe company featured in the podcast, co-led by Chris and Jesse, which focuses on a "business-first" and "human-first" approach to SEO.Human-First ApproachAn SEO philosophy focused on understanding and answering the direct, conversational questions of a human audience, rather than targeting the synthesized keywords that search engines use.In-house TeamA company's internal marketing department. Jesse contrasts their strategic role with the typical executional role of an external agency.KISSAn acronym for "Keep It Simple, Stupid." It is the guiding principle for CSP Agency's client education philosophy, emphasizing clarity and the avoidance of jargon.LLMs (Large Language Models)The underlying technology for AI systems like ChatGPT. The podcast stresses that modern SEO must be aligned with how LLMs process information and understand human queries.Meat (or MEAT)Jesse's expansion of Google's E-A-T framework, adding M for Multimedia and E for Engagement to encourage diverse content formats and interactive experiences.SEO (Search Engine Optimization)The practice of optimizing a website and its online presence to rank higher in search engine results. The podcast details its evolution from a technical, keyword-based practice to a strategic, human-centric marketing channel.SEO ProsThe original name of Chris's company when he founded it in 2012.Website MigrationsThe process of moving a website to a new domain, platform, or server. Jesse notes that his agency has saved many clients from "dire straits" during these complex technical processes.XML Feeds / XML IndexTechnical methods for syndicating and indexing content, mentioned as part of the complex back-end of how websites are structured for search engines to crawl.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you been putting off growing an email list for your business? Email lists are seriously underrated but massively powerful for growing a business online. In this episode of Community Kristina and Maria are talking about why your business needs to prioritize an email list and what their top tips are for growing one in 2025!You'll also hear:Why relying solely on social media is risky.How to create lead magnets that actually attract your ideal client.Why vague freebies don't cut it anymore (and how to rename and rework yours).Real talk about launches, email frequency, and how not to burn your list out.How to get feedback on your lead magnets before going live.Email lists consistently outperform social media when it comes to sales, a well maintained email list cuts through the noise and is a direct line to the people most interested in what you have to offer. Start building your email today on Flodesk and cultivate your most valuable community on our favourite email marketing platform!Mentioned in Episode:FlodeskJoin The Weekly SnippetCheck Out Our Lead MagnetsTake Our QuizTry InteractWork with The Social Snippet!Try Our Flodesk Templates:Share Your OfferDeliver A FreebieShare News/UpdatesSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

#900 Before you even have them, building your business with your future superfans in mind is the secret to success. That's what I'm diving into for this special milestone episode! 900 sessions in, the Superfans concept is still the number one idea behind my biggest wins. It's helped me write a bestselling book, build communities around my work, and create brands that stand out and thrive. In the age of AI, this principle is more relevant than ever! So, what drives someone to become a superfan? In this episode, I walk you through the pyramid of fandom and share exactly how to turn casual followers into lifelong advocates. From speaking your audience's language and providing quick wins to building community and showing up live, these simple actions can supercharge your brand's growth! If you're ready to attract fans who'll stick around for the long run, don't miss this session! Show notes and more at SmartPassiveIncome.com/session900.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#899 Here's the thing. No amount of learning about strategy will help your business take off until you drop your limiting beliefs. And there's nothing woo-woo about getting your mindset primed for success, either. It's all in the science of how our brains work! Setting and achieving goals is about thinking differently. That's why I'm very happy to have Dr. Shannon Irvine back on the show to share insights from her book, 67 Day Year. If you've ever felt like you're flooring the gas pedal but not getting anywhere, this is the session to help you move forward! In this episode, Dr. Shannon breaks down how to unlock your brain's true potential and make success your default setting. We discuss overcoming invisible mindset barriers, beating your subconscious at its own game, why sixty-seven days can change your life, and how to follow through on your goals. Listen in for a perspective shift to help you take control! Show notes and more at SmartPassiveIncome.com/session899.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.