Podcasts about SEO

Squirt em for squirty fun patreon.com/loljkpodcast

In this special episode, Gresham dives into the practical challenges he's facing, particularly around lead generation. After receiving a modest lead pack from his franchising organization, he realized that buying leads alone isn't delivering the results he wants. He's now weighing two options: partnering with a low‑cost program that offers SEO‑optimized content and running minimal‑budget Facebook ads, or taking a DIY approach to create and execute the strategy himself using the resources and team he already has. He feels torn between learning from an external expert and maintaining full control over the execution. Finally, he outlines his strategic plan to consolidate traffic and leads across multiple domains. Because some of his sites already rank well, he proposes creating a sub‑domain on the strongest site, publishing SEO‑focused content there, and funneling the resulting leads back to his broker business under a broader “umbrella” brand.  Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Join January Jones and co-host Isabel Castro in this episode of Hot Topics on the Edge of Show as they dive into the latest developments in the crypto world. This week, they discuss the recent AWS outage that disrupted major crypto platforms like MetaMask and Coinbase, raising questions about the true decentralization of these services.They also explore A16z's State of Crypto 2025 report, highlighting the rise of corporate and private blockchains and the emergence of cross-chain solutions. Unique Divine from Nibiru joins the conversation to share insights about his high-performance layer one blockchain designed for cross-chain DeFi, discussing the importance of sustainable yield and the future of decentralized finance.Tune in for an engaging discussion on the evolving landscape of Web3 technology, the challenges of decentralization, and what lies ahead for the crypto industry!Topics Covered:AWS outage and its impact on crypto platformsThe state of decentralization in the crypto spaceA16z's State of Crypto 2025 report highlightsThe rise of corporate blockchains and cross-chain solutionsUnique Divine's insights on Nibiru and sustainable yieldDon't forget to subscribe and follow us on social media to stay updated on the latest episodes and discussions!Support us through our Sponsors! ☕

Join host Tanner Dees on this episode of the Alabama Saltwater Fishing Report, the premier Gulf Coast podcast for local fishing tips and charters. This week, Capt. Patrick Garmason of Ugly Fishing Charters delivers an inshore report packed with expert advice on targeting speckled trout, redfish, and flounder using advanced popping cork techniques and bait selection for the fall transition. Onshore specialist Capt. Tony Emmons of South Alabama Surf Fishing covers successful surf fishing tactics for bull redfish, slot reds, and flounder utilizing live bait and artificial lures, highlighting current conditions on the Fort Morgan beaches. Offshore, Capt. Matt “Swigs” Swiggum shares a deep-drop golden tilefish report and advanced safety tips for solo deep sea fishing out of Alabama's Gulf Coast, along with Grouper and Snapper tactics. Whether you're after the latest in fall Alabama fishing, tried-and-true charters, or the best lures and rigs for the season's action, this episode is loaded with actionable, SEO-rich tips for anglers of all levels.   SPONSORS The Coastal Connection Mobile Baykeeper  Sea Tow Test Calibration Bucks island Dixie Supply and Baker Metal Works  Admiral Shellfish  Foster Contracting  SouthEastern Pond Management CCA Alabama STAR Tournament  Fishbites  Salts Gone  Realtime Navigator  Return em Right   Shoreline Plastics Saunders Yachtworks  Pure Flats KillerDock  BOW Blue Water Marine Service ADCNR The Obsession Outdoors Black Buffalo Stayput Anchor

I’ve been talking with founders who used AI to build companies, but aren’t getting enough customers. I found the perfect person to show them how to grow. Neil Patel has been on the cutting edge of AI marketing. He’s going to show us what’s working for his customers and his company. At the end of the conversation, you’ll see the exact process his company, NP Digital, is using AI to scrape yellow pages, create custom offers, and get clients. Neil Patel is the co-founder of NP Digital, a global marketing agency serving clients such as Intuit, Canon, and Cartier. He's also the creator of the SEO platform Ubersuggest and a leading authority on digital growth, named a top marketer by Forbes and The Wall Street Journal. Through his work, Neil helps businesses combine AI, data, and marketing strategy to drive measurable revenue. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Sandy Diao is one of the most exceptional growth leaders of the last decade. Sandy has scaled products to over 200M+ users and led growth teams at Descript, Meta and Pinterest. She is also a prolific writer all on things growth here.  AGENDA:  03:59 Biggest Growth Lessons from Pinterest 08:01 What is a Good vs a Bad Growth Hypothesis 11:11 Common Mistakes in Growth Strategies 14:57 Channel Fit: When You Have It & What To Do 25:43 Return on Ad Spend (ROAS) 101: How to Build a Paid Marketing Machine 30:08 How to Do SEO and Long-Term Growth Investments 33:22 Doubling Down on Successful Channels 36:31 The Unchanging Foundations of SEO 37:52 Generative AI Engines vs. Traditional Search Engines 41:12 Paid Marketing Channels: What's Overrated? 43:42 The Rise of User-Generated Content (UGC) 46:34 TikTok Ads: Expectations vs. Reality 49:55 Brand Marketing: What is Real vs What is BS? 53:33 The Importance of Feature Launches 01:01:50 Hiring for Growth: When and Who? 01:08:55 Quick Fire Round: Onboarding, Notifications, and Growth Channels    

How Eldar Cohen Scaled from Hands-On Labor to a Seven-Figure SEO Business—And Created One of the Most Powerful Local SEO Tools Available In this inspiring episode of Local SEO Tactics, Bob Brennan sits down with Eldar Cohen, founder of Local Dominator and Local Wiz, to discuss his incredible journey from being a garage door technician to building a multi-seven-figure digital marketing empire. Eldar shares the real-world grit, failures, and breakthroughs that shaped his rise in the SEO industry and how his AI-enhanced rank tracking tool, Local Dominator, is helping agencies and local businesses win in the ever-evolving search landscape. What You'll Learn  How Eldar transitioned from garage door repair to dominating local search markets Why branding is the first SEO step and how leverage fuels business scalability Eldar's take on the future of search, the role of LLMs, and why SEO is not dead, it's just evolving Ready to take your local SEO to the next level? Scan the QR code in the episode or visit LocalDominator.io to learn more about how you track rankings across Google Maps or go to localseotactics.com/free-gmb-audit/ for a free instant Google Business Profile Audit today! https://www.localseotactics.com/eldar-cohen-local-dominator-seo-journey/  

In today's episode, Zoë is joined by WIRED's Louise Matsakis to run through five stories that you need to know about this week — from how SEO is changing in the era of AI, to how frogs became a protest symbol. Then, why some people have been filing complaints to the FTC about ChatGPT, arguing it has led them to AI psychosis and pleading the agency to step in.  Learn about your ad choices: dovetail.prx.org/ad-choices

In this episode, Bradley challenges the popular notion that business owners should be the "Chief Problem Solver" (CPS) of their organization. Instead, he argues that taking on this role keeps you stuck as the rainmaker and bottleneck in your business. Bradley shares a practical framework for empowering your team to solve problems independently while maintaining effective leadership.Actionable TakeawaysStop being the first point of contact for all problems in your organization.Implement the 1-3-1 framework with your team starting today.Train your team to be resourceful before coming to you.When you do provide answers, explain your reasoning to build their capability.Remove the "Chief Problem Solver" hat from your leadership closet entirely.Thanks to our sponsors...BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Register to join us at an upcoming WebClass when you visit www.blueprintos.com!Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we're just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we've got you covered. Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Make sure you mention you heard about us on the Above The Business podcast to get 50% off your one time onboarding fee!Autopilot Recruiting helps small business owners solve their staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every single business day - optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media and local communities. With their continuous, hands-off recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates, all without paying any hiring fees or commissions. More money & more freedom: that's what Autopilot Recruiting help business owners achieve. Visit https://www.autopilotrecruiting.com/ and don't forget to mention you heard about us on the Above The Business podcast.Direct Clicks is built is by business owners, for business owners. They specialize in custom marketing solutions that deliver real results. From paid search campaigns to SEO and social media management, they provide the comprehensive digital marketing your business needs to grow. Here's an exclusive offer for Above The Business listeners: Visit directclicksinc.com/abovethebusiness for a FREE marketing campaign audit. They'll assess your website, social media, SEO, content, and paid advertising, then provide actionable recommendations. Plus, when you choose to partner...

If you missed it, here's Part 1 of our live event replay: 7 Ways to Land Clients.This episode is Part 2, and I'm joined by three of our Workgroup members share how they consistently book clients without cold pitching or chasing leads. We're talking about the real strategies that work—building genuine relationships, growing your reputation, and showing up with visibility that gets noticed.Angela Kiszka shares how genuine relationships and clear positioning as a funnel strategist built her referral-fueled business, where clients come straight from name drops.Janelle Harlan reveals how podcast guesting and bundle collaborations led to multiple long-term clients (including a $50K retainer) by owning her niche in email and ActiveCampaign.Connie Hurlburt breaks down how relationship marketing with her network and follow-through keep her booked with repeat clients who trust her expertise.Listen to learn more about:The power of relationships and reputation that bring in repeat clientsVisibility opportunities that actually convert to paid projectsPositioning and niching so people instantly know what you doThe mindset shift from chasing clients to attracting them naturallyIf you're tired of chasing clients and ready to have them come to you, this episode will show you what's possible when you build genuine relationships and step into visibility.Enroll now: The Unicorn Digital Marketing Assistant SchoolAdmin work is getting automated, but marketing? That's in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You'll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23. Class starts October 30. Don't stay stuck in low-paying admin work. Step into the skills businesses really need. >>Enroll here at udmaschool.comLinks Mentioned in the Show: Already doing client work? Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. You'll benefit from advanced trainings, member-only discounts, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.comListen to Part 1: How to Land Freelance Clients Using Warm Leads, Directories, and Client Referrals #268Connect with...

Meet our guest Victor Varnardo, who discusses his career evolution from a comedian and actor to a producer and entrepreneur. Victor explains that he initially sought to become an actor but pivoted to writing and producing to overcome being typecast due to his albinism, eventually deciding to focus solely on his art and transforming it into a viable business.Throughout the conversation, Victor Varnado shares insights from working with celebrities like Eddie Murphy, Charlie Murphy, and Arnold Schwarzenegger, and highlights the importance of an entrepreneurial mindset for artists, particularly emphasizing the value of gaining people's attention and using platforms like Amazon Direct Publishing for passive income.Victor's career began with roles in major movies alongside stars like Eddie Murphy and Arnold Schwarzenegger. But early success came with a creative ceiling. The entertainment industry saw him through a narrow lens, limiting the roles he was offered. As Victor explains, being "a black person with albinism... that was the extent of how people looked at me and wanted to cast me."Faced with being typecast based on his physical appearance, he made a pivotal decision: he would take control of his own narrative by writing and producing. This path led him from artist to entrepreneur, driven not just by ambition, but by the necessity of building a world that would showcase his talent, not just his difference. He had to transform his creative passion into a sustainable business to gain the freedom he craved."I wanted to spend all day just being creative and following my curiosity. And in order to do that, I had to turn my art into a business."This episode breaks down the core business principles Victor used to make this transition. These lessons offer a simple and understandable blueprint for any aspiring creator looking to build a career on their own terms.Thank you for listening to this episode.Visit Victor's Website @ SupremeRobot.com hereBuy The Anti-Racism Activity Book on Amazon here--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you ever look at other property management companies and wonder how they were able to grow and scale to thousands of doors?  In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull share insights they gleaned from successful founders and CEOs of multi-billion-dollar companies. You'll Learn [00:59] Execution is More Important Than Good Ideas [11:51] Narrowing Your Focus to What You're Best At [19:41] Ask Your Target Market [30:33] Everyone Should be Focused on One Goal Quotables “There's no shortage of ideas. It's execution that's the hard part.” “Everyone thinks… if I scale, I've got to do more. And actually, you have to do less to be able to scale…” “A lot of times we get caught up in creating systems, inventory, things that actually cause waste or over-optimizing each individual department or each individual step, but it actually reduces the overall goal of optimizing.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) a lot of times we get caught up in creating systems, inventory, things that actually cause waste or over optimizing each individual department but it actually reduces the overall goal of optimizing for making more money.   All right, I'm Jason Hull. This is Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate.   high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. Okay, so we recently kind of split paths, right?   so that you could go learn some stuff and I could go learn some stuff. So we usually do everything together. So, but we had, which I love, but we had two really cool opportunities. One I was very much more interested in than the other, because I was learning about AI, which I've been geeking out on. And then you went off to go to a profit event. And was really cool. We went to the first day together, but the second and third day I was in.   AI workshop, geeking out with some of the best on AI. Cool. I would love to hear what you took away from this event and what you learned, and maybe you can share that.   I wanted to go over my notes on one speaker in particular. I was kind of going back and forth between two of them and I think this is the one that I landed on. at a different date I could talk about the other one because you weren't there for either one of them. But on the second day, I'm just gonna call this like notes from a billionaire and not just a billionaire but a multi.   Billionaire and not just multi-billionaire but someone who is the founding member and CEO of I think they said they grew it to like it was a ridiculous number like 740 billion or it was a big it was a big number it was a very large impressive number and he was so nice I actually had a conversation with him before I even realized who he was I was chatting with him I wish I would have known   Like I recognized the name and then I saw him speak and I went man. I would've asked him a different question So I'll do a quick little intro and then I'll kind of share my notes from what I wrote down while he was presenting so intro his name is Jeff Hoffman and For those of you that don't know the name Like I didn't know the name before as soon as I say the name of the company you'll instantly go. okay No, know the company   The company is Priceline. So he is one of the founding members of Priceline. They started it and scaled it to many hundreds of billions of dollars.   This is some of the advice that he had shared with us in his Speech because I got to hear him get up and speak and present to the entire room. So The first thing that I wrote down I Don't know if he can be credited with saying this or if he was quoting someone else But he said it so I wrote it down because it resonated very much was ideas are welcome here But execution is worshiped   And I think that's really powerful because how many times do we all have this great idea, right? my God, I had this idea. my God, I had this idea. my God, we should do this. We should do that. What if we did this? There's no shortage of ideas. It's execution that's the hard part. It's turning an amazing idea into something and bringing that to life and bringing it to fruition. So I love it so much. That's good. Yeah.   too much attention a lot of times on the idea and the planning and all this stuff, but actually executing and actually getting something done, that's really all that matters. It doesn't matter. You can have a million ideas. If there's no execution, then who cares? So, okay. So I think my mom is a great example of this. Everyone, think mostly everyone knows Elf on the Shelf. So my mom, before Elf on the Shelf was a thing, she created it.   She just didn't do anything with it. She only used it like for me and my brother, but we had an elf that would come and visit and kind of keep an eye on us. And he would do fun things and he would pop around to different places in the house. So every time in the morning we would wake up and he would be in a different place or sometimes he would be doing like an activity. He'd be like baking or, you know, riding a bike or whatever. And it was so funny because when you look back on it, I went, mom, like,   that was off on the shelf and it's like multi-million dollar company. And she went, yeah, I wish I knew that. But she was just trying to do something fun for her kids. So she had taken that idea because it was, it was a great idea. And she executed on it, but she never brought it public. Can you imagine what would have happened if the execution was done on a larger scale? So she'll probably hate the fact that I'm calling her out on that. But I think that'll be her.   multi-million dollar missed story. Yeah. Yeah. So some of the questions that Jeff had asked when we're thinking about ideas, because we all have ideas. Some of them are good. Some of them are questionable. And some of them we can say like, yeah, that was a dud. So this is kind of a framework to take you through to figure out, is this worth executing on? One is.   Is this a problem? So you have to ask yourself, is this an actual problem? Like what you're doing, does this solve some sort of problem? And then bonus points if it's a big problem, right? So if we go back to the story of Priceline, many, many years ago, those kiosks that are in every airport that you can just check in on, you do not need to go and talk to a gate agent or a ticketing agent. They didn't used to exist.   You used to have to go stand in line and wait forever to get your ticket and your boarding pass and perhaps give somebody physically give somebody your bag and a lot of times people would miss their flight because the line was so so so long and you never knew ahead of time like is this gonna be a 10 minute line or is this gonna be a two hour line so people would miss their flight   And at one point, he turned around and he was in the airport, turned around, looked at the line and went, wow, this is such a crazy long line. And he decided, I'm going to start interviewing people right here and right now. And he went around asking people individually, how long have you been waiting? Wow, what happens if you miss your flight? Wow, what would you do? Would you think it would be valuable or beneficial if there was some sort of service where you didn't need to talk to the gate agent?   And people were bidding on it. They were bidding. They were like, I'll give you $10 if you can get me my ticket without talking to the gate agent. And then somebody else will go, no, forget $10. I'll give you $50 for that. And somebody else will go, oh, I must get there today. I will give you $70 to get there today. People were bidding on it in line. So he realized, one, there's a problem, but actually it's a big problem. So he knew he was on to something right there.   The second question is, is there a better way to do this? So is there a better way to check in for your flight than waiting in line and talking to a gate agent? Yeah, there sure is. It just hadn't been invented yet. But is that the best way to do it? No, absolutely not. So there was a better way to do something. And the third is, is there a value equation, which all that means is would somebody buy this?   And he knew that one, he had a problem and it was a big problem. Two, there was a better way to do it. And three, people would definitely pay for it because people were bidding on it while he was standing in line. People were like, wait, do you know something we don't know? Like, I will give you money if you can just get me on the front line because I need to get on this flight. So hence how Priceline was born. So those are three questions that you can kind of ask yourself. If you're going, okay, I have this idea, should I?   Should I do this? Should I act on it? Should I create something with this? Yeah. Seems pretty simple. think a lot of times we get really disconnected. you know, we study stuff, we learn stuff, we think we know, but when you actually go talk to your target audience and do a little bit of product research interview, you know, you can find out a lot of things that problems they have, things they need, and actually connect with, you know,   what you're wanting to sell them may not actually work. So yeah, I think that'd be super helpful. All right. So then he kind of gave tips on, well, if you are looking to seriously, massively scale a company because it's not, let's face it, not every company gets to a million, certainly not even to a billion and absolutely not to hundreds of billions of dollars. Right. So   These are tips that he had given the room in order to help you scale. And everyone thinks, you know, if I scale, I've got to do more. And actually you have to do less to be able to scale at that large of a size. he said, find your gold metal product or service. So for them, if you remember, if you would go on Priceline when it first launched, there was different tabs.   the top right you could book a flight you could book a hotel room you could book a cruise you could get a rental car you do a vacation package like they did all the things yeah and they were scaling but it wasn't to the size that they wanted to get to and they went okay if we only did one thing what would it be like what are we the best at the world at and for them it was hotel rooms so they said okay   It's not that we have to cut the other stuff. It's just that we're not going to market it. We're not going to advertise it. We're not going to talk about it. We're not going to put any money, time, or energy into that service. It's just there. But what we will do is we'll go all out on hotel rooms.   because they were the best in class at hotel rooms. So they didn't cut the other things out. Go on there now, you'll still see, but their bread and butter is hotel rooms. So the other things are still available. It's just that they never, if you look at any Priceline commercials, you'll never see anything other than hotel rooms. Why do think that is? Because they're marketing what they're the best in class at. So that is their top service.   Next is find your gold medal talent. So what was their gold medal talent? Any guesses? Don't cheat, don't lie. I know the answer because I was there. I don't know. I would imagine it's related to hotel rooms. So their gold medal talent are probably the best hotels. It was their algorithm. Okay.   for connecting people to hotels. So their algorithm was their talent. They had a talent in that. What is Amazon's? Shipping. Shipping. It's delivery. So if you remember, Amazon didn't start selling everything on the planet. It started as a book store. That's it. They only sold books. And what I didn't know is that when this whole internet   thing was blowing up. were three companies that were kind of becoming rising to the top all at the same time. It was Priceline with Jeff Hoffman and Partners. There was eBay. His name was Jeff and Pierre. Jeff and Pierre. And then there was Amazon. And that's Jeff Bezos. So somebody had asked him, what does it take to be successful in this internet thing? And he said, just find somebody.   who's a really good Jeff. They all had the best, they were the best in class at something and then they had the best in class at a specific talent. So Amazon, they got fantastic at shipping and they only did books. And Jeff Bezos said, you know, when we get, I'm only doing books right now. And then when we get to a certain size with books,   Then I want to branch out and then we'll do everything. But I don't want to do everything first right now. I just want to build our name and our reputation solely on books. Why? Because they were amazing at shipping. And now anytime that you buy something online, usually what's the first thought you think? Amazon probably has that. Why? Because you know they'll ship it. And then you need to shape your brand. That's the third piece of this.   you need to ask yourself what question are you the answer to? So for them, I need a hotel room. Where do I go? right, priceline. Or, they did a lot of this too, I want a $200 hotel room but I don't want to $200 on it, I only want to spend, you know, $100 or $80. Where do I go? Priceline. So shape your brand around that.   And then you've got to, in that arena, you've got to find your brand asset. So everyone goes, know, why should I work with you? I just watched a Jeremy Miner video, like at his live event, and he had a microphone and he went up to someone in the audience and he said, hey, why would someone work with you? I've seen these videos. And he let them answer. And he goes, mm-hmm.   Okay, and then he goes to the next audience answer and he goes, why would someone work with you? And he does it again and he goes, okay, so all of you guys really sound the same. You're in wildly different industries and companies, but you all sound the same. Yeah. Right? So you can't sound the same as everybody else and expect to stand out. So if you could only give one reason that somebody would work with you, what would that one reason be?   It's not about all the reasons, it's about the one reason and that shapes your brand. Yeah. Yeah. So I thought that was really good. If you aren't sure, you don't know, if you're like, I don't know, there's a lot of reasons why somebody wouldn't work with us. Ask your customers. Yeah, like why did they pick you? Why? What is the one reason? Don't just say why did they pick you because then they'll go, because of X, Y and Z. Great, was it X or was it Y or was it Z?   What is the one main reason that you decided to work with us? And do that ask 10 people. If you don't have 10 people, then keep selling until you can get 10 people. Because that data will tell you what is it that your customers have found in your messaging even though maybe you didn't do a great job at delivering it. So I thought that was really interesting. Yeah, that's good.   They talk about broadcasting versus what they call narrow casting So this is focusing on the right people not just any person Because for every product for every service for every brand There are the right people and Then there's everybody else So if you're trying to close every deal, it's almost like an impossible game Who do you target?   Will we target people? Everyone. People? Really? Who do you target? Well, I work with real estate investors. Well, geez, okay. There's only like hundreds of millions of those in the world. Which ones do you target? Yeah. Right? So some of this goes into our client-centric mission statement when we take our clients through their company culture stuff. But we want to get really, really clear on who are my people.   Not just who are people that could buy this. What are the right people to buy this? To work with me, to choose this, right? There's a difference. Right.   I mean, this makes sense. know, yeah, you got to really be specific because if you target everybody, you target nobody. Then then you're just more noise in the marketplace. So if you want to be, you know, like we're pretty niche at DoorGrow, we target long term residential property management companies in the U.S. Like that's our target audience that do third party property management. So that's our...   Do we get other types of clients? Sure, but that's our bread and butter. That's who we focus on and that's very specific. Those are the people we know we can help. And I'd say we're the best in the world at that. yeah. Right. So I think Sharan calls it a dog whistle. Right? Speak to your people and anyone who isn't your people, they won't hear it. It's not for you. Go ahead, I don't want you to hear it.   Just the dogs, Just the right ones. They'll hear it. Okay. This I liked a lot. He said, focus on your second slide customer. So find your yeses instead of overcoming nos. Every sales training in the world goes, let's overcome objections. Let's overcome no. Let's work a no into a yes. Let's see what we can do to turn it around. Overcome objections. No, don't overcome objections. Just find the yeses.   Second slide. Yeah, so you know when you have like a whole presentation prepared. Yeah, and The example he gave is he said he went out with one of his sales reps And there was like a 20 slide presentation that they that was like their pitch deck, right? so he spent the day with a sales guy and the first meeting they went to He got through all 20 slides and the woman was like, yeah, this sounds really good. I'm gonna think about it   I think we need to go back to you. like, yeah, yeah, like it wasn't a solid yes, because she didn't commit, she didn't sign up. But she was open to it. She's like, yeah, let me think about this. Like, let me take it up to management. We'll do something. So he got out of that meeting and he said to the sales rep, said, how do you think that went? Sales rep was super proud. He went, yeah, that was a great pitch. She's definitely going to buy. Like, she's going to come back around. Like, that's a deal that'll close. It's like in the pipelines.   about to close. Jeff said, yeah, I just didn't say anything. It's like, I just didn't say anything. I'm like, I'm not going to skew it. I just want the data, right? So he goes into another sales pitch, same sales rep. Slide two out of 20, two. They look at each other and went, oh my God, you're exactly what I needed. We're ready.   And the sales rep was like, well, wait, let me tell you more about the rest. And he's like nudging the guy. He's like, sign them up. They're ready. They don't need more information. They don't need anything else. They're ready to go right now. Stop trying to complete the pitch. It's done. You don't need the other 18 slides. They already said yes, and they said yes on slide two. Find your slide two yeses. Don't try.   to keep on going, don't try to turn the nose and do yes, don't overcome their objections, find your slide two customers. So what they actually did, this I thought was so interesting. This lit up my brain because I like data so Okay, I'm going to pause you. So nice little hook. Now we're going to go to our sponsor and then everyone can hear what you're about to Oh, that's so good. All right, so this episode is sponsored by Blanket.   So really like the team over at Blanket. Blanket is a property retention and growth platform that helps property managers stop losing doors, add more revenue, and increase the number of properties they manage. Wow your clients with a branded investor dashboard and an off-market marketplace while your team gets all the tools they need to identify owners at risk of churning and powerful systems to help you add more doors. So check it out, it's an amazing property retention platform.   Even if it's switching owner hands, you keep the property. So check out Blanket. what he did is he profiled people. know that sounds like nowadays we're elect. Don't profile that. No, profile our best customers who your best ones. Okay. That target audience. Who were your easiest sales? Who are your biggest fans?   Right? Figure out what do they have in common. They all have something in common, but what is it? So for them, they figured out that a rep that worked at the hotel chain that went, huh, we have all these extra hotel rooms. What do we do with them? Like, how do we sell them? That was their job. It's just to figure out how do we sell more rooms. Those were like his target audience. The reps that were brand new.   like one to two years on the job.   That was not it. Because they're so new that they're not willing to take a risk yet. So they were not very likely to close. It's not that they wouldn't close. not that you couldn't close them. It's that it wasn't like almost a guarantee to close them. Also, reps that have been in the job for like 15, 18, 20 years. Yeah. Also not it. Why? Because they know how to give a shit.   He's like, they're out the door, they're for the door, they're about to retire. They don't care. They don't care if they sell more hotel rooms. They just care that they keep their job until they can retire. So they're not, again, they're not almost practically guaranteed to close. So if you were in this bracket or in this bracket, he was like, yeah, it's not you. I'm not gonna target those people.   It's the people in between. It's the people that have been there for like three to, you know, somewhere between like that three to fifteen, three to fourteen years. Those people were amazing because they're not afraid to speak their opinion. They're looking to kind of make a name for themselves at this point. And they're not afraid to take a risk. But they are looking to do something big. Those were his people. How do think you figured that out?   as he profiled his best customers again and again and again. And you went, huh, look at that. The new ones, they don't do it. The old ones, they don't do it either. It's only this slot in the middle. And those, those are our people. Got it. I like that. Yeah, right? Makes me think, like, with our clients, who is almost always a guarantee to close? That's the profile of the target. Yeah. That's exactly what you want to do, because you want to profile the ones.   It's like a shoe in. If I didn't close this, it would be insane. Right? They even took it a step further. actually created a 100 points scoring chart. Yeah. And there were different questions. One of the questions was that one, for example, like how long have you been with your company? So if you're like one to two years, he would give them like negative 20 points. yeah. Right? So now it's like, your score just went down. now you answered this way. Your score went down again. Your score went down again.   Same thing with those, you know, the older ones. They would be like a negative 40 though, because they really didn't care. It's easier to close the newer ones than it is the older ones. So like, oh, I've been here 18 years. He's like, cool, negative 40 points. In the middle though, he might go, okay, there's like 25 points. Maybe there's 15 points. They just scored 15. Now what else? So you have to ask these questions and what his team got so good at doing once they implemented this hundred   100 point score sheet is They can ask a couple questions do the math in their head and then immediately decide is this worth my time? So if you knew you were talking to a 40 Go to lunch It's not you're not gonna close it. It's a 40 out of a hundred like go home That's it. But when you would get your 80s when you get your 90s, you'd be really excited. Yeah. Oh man. Okay. Let me invest in this   So they created this whole scoring chart. I thought that was so brilliant. Yeah. I mean, that's pretty standard feature in a lot of CRMs is lead scoring. coming up with a rubric or an algorithm for scoring your leads can be pretty significant. So yeah, it's a difficult thing to figure out, though. You've got to really know why which customers are good. So you can kind of figure out how do I score someone to duplicate these people. Right. Yeah. So good.   And this is probably something that will help you figure out how to score people and what questions to ask and what do they all have in common. He said, spend a day in the life of your customers and do it often. So the story that he told us, there was a company that when it launched, he knew the guy. He was having a conversation with him and he said, Hey, why did you launch your company the way that you did?   when every single market expert said it wouldn't work and you did it anyway and it worked and it was wildly successful but what made you go no I'm gonna do it anyway and the answer was well that's easy I didn't even ask the market experts so I didn't know that they didn't think that it wouldn't work because I didn't bother asking the market experts Jeff said well what did you do?   He said, well, I asked my audience. Sure. I asked my customers. That's it. He said, OK, well, how did you do that? So in this little town, across the bridge on like the less nice side of town.   The owner of this company, and I'll tell you the company in a minute, but the owner of this company, he would be in his office with his team all day. His team had MBAs, they were finance executives, they were accountants, right? Not, not his target audience. So he would get changed into jeans and a flannel shirt and a John Deere hat. He would go across the bridge to the bad side of town.   and would sit in a diner all day long. Every Friday he would do this. And he would just talk with people who would come in there. He would just make friends with them. He would chit chat. He would ask them questions. And he would just gather data. And he used that data for his lunch. Do you have any guesses? Did I tell you? I think I told you this story. You probably did. Do guesses on who it was? Uh, no. Walmart. Oh.   Sam Walton. Yeah, so this was Walmart. Okay. Every single expert said that will never work. And he said, yeah, I don't need to listen to experts. I need to listen to my customers. Right. Because the customers are going to tell you what they want. Yeah, they're the ones buying. So they know. So it doesn't matter what experts say. It matters what the customer says. Yeah, absolutely.   It was so good, right? And he really, he got to know these people. So it doesn't matter what the market says. It doesn't matter what the expert says. It matters what your customers say. If your customers are going to tell you what they want, you shall listen. And now you'll have a successful product, regardless of what the experts say. The experts don't understand everything like your customers do. Listen to what they're telling you.   So if you just get that data that allows you to do things that even other people would say, you're crazy, don't do that. And he didn't think it was crazy. He was like, no, I just, they're telling me what they want. I'm just going to do that. And he did. And it's still around today. Huge brand. Sometimes customers don't tell you what they want, but if you are connected with them enough, you can see what they're having problems with and what they're struggling with. And sometimes they just,   think that that's normal. They're just like, yeah, this is, hiring's hard, you know? And then I'm like, cool, we built a hiring system that solves this problem, right? And so, but a lot of people just kind of say, yeah, it's, you know, it is what it is. And they don't really think that it's a solvable problem sometimes. So that's, that's where I think, you know, you need to ask your customer, but you also need to, sometimes your customers are wrong. Like they don't know. And you have to be able to be creative enough to figure out what.   would they want if it was, you know, if they recognize this problem. And then sometimes you have to sell them, you attract, it's like we attract a lot of people at DoorGrow that think they want leads and they think they want digital marketing and they think they want SEO. And then we have to guide them towards what they actually need and sell them what they actually need, which is totally different. Yeah. So that's, that's, that can be a challenge. Maybe we'd be smarter if we just sold them what they were asking for, but.   they wouldn't get as great of results. Yeah, I feel like though, I personally, I just don't feel good about doing it. Yeah. Because to me, that's just a money taker, right? Right. That's an order taker, that's a money taker. That's like, hey, I really need to grow my business and like, I think this will work. And then that's like, yeah, give me your money. sell you that. just give you a whole bunch of leads. And months go by and...   Well, how come my business didn't grow? I only closed like four deals. Well, I just don't, I don't think I can really get behind that with integrity. Yeah. Yeah. It's not exciting to me. I know there are companies out there that will, and especially now with AI, like just be super careful with SEO. Be like extra careful at this point with SEO because SEO is literally dying.   Like thing. Yeah, the whole game's changed. With AI. The whole game's changed. More people are using chat GPT than Google. It's been a huge disruptor. It's such a big disruptor that the antitrust lawsuit against Google has dropped.   I mean that's massive. for those that don't know, just sum it up, the antitrust lawsuit. Well, Google was being sued because they had almost no competition. They dominated the search market like nobody could compete. And the closest competitor was like a small fraction. And so the government was going after them with an antitrust lawsuit. And then ChatGPT broke. All these AI tools and platforms came out. And now Google is no longer viewed as   viable you know threat of a monopoly yeah and they may be losing this whole AI race which is super wild right yeah they're fighting they've got their AI tool all over the place Gemini is pretty good it's really good for a lot of things but it's not winning   Yeah, yeah. yeah, with like, chat GPT was something nobody knew that could happen. Like we didn't even realize this was something we all wanted. We all wanted like some almost genius thing that we could talk to all the time to get all sorts of information. Yeah, quickly without having to dig and try and do our own research. So, well. Okay, we'll go one more story and then I've got a closing quote.   So I think we all know at this point the brand 1-800 flowers they're huge now So before they used to be huge because they weren't always Jeff went out to go visit one of their shops And everywhere everywhere in the shop they had posters printed up like slopped on the walls every wall   in every room, in the hallways, in the bathroom, in the garage, in every single room. And it was just printed up on the walls, sell more flowers. Why? Because that is what we're all about. That is the only thing that we care about is selling more flowers. We don't care about anything else.   We are only here to sell more flowers. And every single person in this company exists for one reason and one reason only and that is to sell more flowers. So every single person, every single minute of every single day needs to be thinking, how can I sell more flowers? So it doesn't matter what their role was in the business, they need to be thinking, how can I sell more flowers? So he's walking down the hall and there was an admin.   She did a lot of paperwork, answering the phones, things like that. She's got this huge stack of papers and she's walking down the hall with a stack of papers. And the owner says, hey, whatever her name is, Susan, hey Susan. And he points up to the wall and he goes, what are you doing right now? And she goes.   puts the paperwork down, turns around, walks away. And Jeff said, well, what on was that? And he said, if you're not, we have a rule, if you are not doing something, that can somehow be connected to how does it help us sow more flowers? My rule is you do not do it. Ever. So whatever she was doing, clearly, was not connected to sow more flowers. So therefore, I reminded her, sow more flowers.   And she stopped, promptly, what she was doing and went back to what she should be doing, which is sell more flowers. So they continue on this tour. They get back into the back of the shop, into the garage where they've got their van for deliveries. And they have a mechanic. The mechanic is underneath, one inch away. And he goes, hey. He goes, watch this. He goes, hey, Joe.   He points at the wall. He goes, what are you doing right now? And Joe says, oh, well, I was installing this new filter on all of our vans because this new filter, it saves us X money dollars in gasoline per tank. I think it was $8. So we save with this new filter. We actually save like $8.   per tank of gasoline. So I'm going to install each of the filters on our vans. And then what I'm going to do is I'm going to go inside and tell marketing to print up some coupons for $8 off.   of a bouquet of flowers and we're going to run that as a promo because if we just saved eight dollars that means we have eight dollars extra so we might as run a promo and that'll help us sell more flowers. And he goes, yeah, it's brilliant. Do that. So the mechanic is thinking all day every day how do I sell more flowers? Now would a mechanic generally be thinking about selling flowers? No.   He'd be thinking, how do I wrench on this? How do I fix that? What about the oil change? What about the tires? What about the spark plugs and the brakes? He's not thinking about selling flowers. But it wasn't lost on him because all day, every day, he's staring at a big sign that says, sell more flowers. So it doesn't matter what you are doing. If it's not connected to helping us sell more flowers, what you're doing does not fricking matter. This goes along with a book called The Goal by Elihu Goldratt. And The Goal, spoiler for everybody that wants to read this.   operational book is to make money. And so a lot of times we get caught up in creating systems, inventory, things that actually cause waste or over optimizing each individual department or each individual step, but it actually reduces the overall goal of optimizing for selling more flowers, for example, or making more money. And so sometimes   team members standing around doing nothing is more effective than them building more widgets for the next step because it just creates more waste or more inventory or like constraint. And so that's the idea is the goal is to eliminate all the constraints to create momentum so that you get that that money coming in and everybody should be focused on that goal because it's very easy to get caught up and like he could be super caught up and I'm gonna make the cars run hyper effective and efficiently but   Maybe that just causes more financial spend or maybe that doesn't help them sell more flowers, for example. And so when everybody understands the overall goal and how they fit into that puzzle, then instead of just focusing on, I did my job or I'm doing this, they're focused on, is this helping the goal? And so I love that. I love that idea. And I think that's super important to get everybody on the team to focus on. Cause a lot of times everything's siloed. They focus on their little department.   They focus on their little role and they forget the overall goal of the company is to make money. Right. So even like your property managers, your leasing agents, your operator, like everybody who's on what I would call like back end, they have the same job, which is to get more properties to manage. So even if you're not in sales, it doesn't matter. Salespeople, it's very obvious the connection.   It's like, yeah, so close more contracts and close more deals and then I have more properties, duh. Great, but how does that apply to your leasing agent? How does that apply to your property manager? How does that apply to your receptionist who's answering the phone? How does that apply to your AI tool? So everybody and everything is aligned with the one goal of the business, which is I don't care what we do unless...   we sell more flowers. I don't care what we do. don't care. There is no point in changing the tires if it doesn't help us sell more flowers. Right? So I don't need to hear just for that thing. If we don't sell more flowers, I don't need to change the tires. So they've got to be connected. And that was a great example of how somebody even so far removed from the back end of the business. He's like,   Back end of the back end is the mechanic. And he's still focused on top-lingle. Yeah. Yeah. I mean, if you talk to your team and you ask them, what are you doing? And you had to sign up the set, like, you know, get more property management clients. A lot of you aren't focused on that. A lot of them are like, well, I'm just talking to every tenant all the time. I'm talking to every owner all the time. Is that helping the goal of you getting more clients? No, a lot of things aren't.   Is it helping keep clients? Cool. That is part of getting more clients, is keeping the clients. But yeah, if it's not related to keeping clients or getting more clients, managing more properties, then there's a lot of bloat and a lot of waste in property management companies. We see it all the time. So much. Yeah. And we're really good at helping you see it. So if you want to make more money and you've got a decent number of doors, you've got 200 plus doors, come talk to us.   Our program will be paid for, but probably just the first stuff we help you with in the first month. It's a no-brainer. Okay. Okay, then I'll close it out with this. Okay. He said, as a quote, don't chase money, chase excellence, because excellence follows money. I like it. Yeah, right? It's okay. Because a lot of that's people want. They're like, I just want to make enough money. I want to make more money. It won't matter if you're not excellent at what you do. Yeah.   Yeah, well cool. Well, those of you listening, if you have felt stuck, stagnant, want to take your property management business to the next level, reach out to us at doorgrow.com. Also join our free Facebook community just for property management business owners at doorgrowclub.com. And if you want tips, tricks, ideas to learn about and to learn about our offers in DoorGrow, subscribe to our newsletter by going to doorgrow.com slash subscribe. And if you found this even a little bit helpful,   Don't forget to subscribe and leave us a review on whatever channel you found this on. We'd really appreciate it. And until next time, remember, the slowest path to growth is to do it alone. So let's grow together. Bye everyone.  

Send us a textIn this video, we compare two key strategies to boost your Amazon sales: strikethrough discounts vs. coupon codes. Learn the benefits of both, and why strikethroughs often outperform coupons for increasing visibility and conversion rates. Find out how to use price to your advantage without competing on cost and drive more sales with the right pricing strategy.Want to drive more sales with the right pricing strategy? Book a call today to optimize your Amazon listing and boost your conversions: https://bit.ly/4jMZtxuGrab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3#AmazonPricing #EcommerceStrategy #StrikethroughDiscount #AmazonSales #PriceOptimizationWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 – Coupons vs Strikethrough Discounts: What's Better?00:05 – Why Strikethroughs Are Effective for Click-Through Rate01:15 – The Impact of Price on Conversion and Sales02:00 – How to Compete with Higher-Priced Products03:00 – Strikethrough Pricing vs Coupons in Advertising04:10 – Why Some Discounts Don't Work as Expected05:30 – How to Handle Pricing Errors on Amazon06:20 – Competitor Pricing: How to Stay Competitive07:10 – Building Loyalty with Premium Products08:00 – Avoid Competing on Price Alone: Focus on Differentiation09:00 – Re-launching Your Product Without Lowering the Price10:10 – How to Tackle Competitors with Aggressive Discounts11:00 – Managing Off-Amazon Pricing for Consistency12:00 – The Impact of MAP Pricing and Keeping Prices Stable13:00 – Final Thoughts on Dynamic Pricing Strategy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this inspiring conversation, Cinthia Pacheco speaks with Valerie Priester, CEO and Founder of Victorious Life Coaching, about the inner work behind lasting business success. They explore what confidence really looks like for women entrepreneurs, why fear can actually be a good sign, and how journaling, meditation, and self-trust can transform the way you show up as a leader. Valerie shares her personal journey from self-doubt to empowered action, reminding us that confidence isn't something you're born with—it's something you build through courageous, aligned decisions. Key Takeaways Confidence is a muscle—you strengthen it every time you take action despite fear. Fear often signals growth. If it feels uncomfortable, you're probably on the right path. Internal work matters as much as strategy. Entrepreneurship is a personal development journey first. Journaling and meditation help you quiet the noise, reconnect with your intuition, and lead with clarity. Alignment over imitation: True confidence comes from showing up as yourself, not copying others. Women leaders bring empathy and impact—owning that power creates ripple effects in communities.    Topics Covered The real connection between confidence and action How fear can become a compass for growth Navigating self-doubt and imposter syndrome Emotional leadership for women founders Why self-awareness is essential for sustainable success Practical tools to strengthen confidence daily   Favorite Quotes “Confidence only comes when you take action. If you never take action, you can't build confidence.” – Valerie Priester “If you're feeling fear, you're probably headed in the right direction.” – Valerie Priester “Entrepreneurship is more about developing you than developing a business.” – Valerie Priester   Valerie's Bio: Valerie Priester, Mindset & Strategy Catalyst Valerie Priester equips high-achieving women entrepreneurs, those seasoned founders who've hit a plateau yet feel the pull of “something bigger” to trade lingering self-doubt for crystal-clear direction and strategic momentum.   As Founder of Victorious Life Coaching LLC, Valerie fuses deep mindset mastery with practical, values-aligned business strategy so her clients don't just dream about next- level growth, they execute it with confidence and consistency. Drawing on her own journey of resilience and years in coaching, she offers a proven framework that helps women clarify bold goals, map profitable growth plans, and take decisive action.   Valerie is a Certified Master Business Mindset Coach, Sacred Money Archetype™ Coach, Money Breakthrough™ Business Coach, Les Brown Coach-Trainer-Speaker, Christian Life Coach, international best-selling author, and motivational speaker.   Her mission is simple: empower ambitious women to play a bigger game, amplify their impact, and design their victory turning purposeful vision into sustainable success and genuine fulfillment.   Connect with Valerie Priester Here's the link to my free Break Through Your Confidence Plateau Guide: https://go.valeriepriester.com/break-through-your-confidence-plateau/ Website: valeriepriester.com LinkedIn: https://www.linkedin.com/in/valeriepriester/ Facebook:https://www.facebook.com/ValeriePriesterVLC IG:@ vpriester Connect with Cinthia Pacheco & Digital Bloom IQ Website: digitalbloomiq.com Instagram: @digitalbloomiq Join the newsletter In Full Bloom for SEO insights and calm business growth.   Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN

I'm diving into a $250,000 Etsy listing to show you exactly how to reverse engineer success — and then beat the competition at their own game. You'll learn two powerful strategies: how to scale your own bestsellers into even bigger money-makers, and how to compete with top-performing shops without racing to the bottom on price.   Here's what I cover step-by-step:  • The secret behind listings that hit six figures in sales  • How to multiply your best-performing products for more revenue  • The simple variation strategy that boosts visibility overnight  • Adding personalization and proof-of-concept products for explosive growth  • How to analyze competitors and create a better version that sells faster  • The right way to increase perceived value so you can charge more  • Why packaging, care guides, and better photos can 10x conversions  • The overlooked SEO and description tricks that help you rank higher  • The one mindset shift that separates good sellers from great ones   If you're serious about growing your Etsy shop faster — and want to outsell competitors who don't know these secrets — you'll want to watch this to the end.   #EtsyTips #EtsySEO #EtsySellerGrowth #EtsySuccess #EtsyShopStrategy   Grow faster than 99% of Etsy shops

B2B companies struggle to prove SEO ROI beyond basic traffic metrics. Lindsie Nelson, VP of SEO at Symphonic Digital, shares proven frameworks for measuring search success in complex sales cycles where traditional ecommerce attribution fails. The discussion covers implementing MQL-to-SQL tracking systems that connect organic search to qualified pipeline, developing engagement depth metrics that reflect educated buyer behavior, and establishing core content topic measurement frameworks that align SEO performance with business outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/ Clay Clark

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/ Clay Clark

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/ Clay Clark

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

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Small details often decide how much a client truly recovers. Ramin Montakab shows how five simple shifts—brand, channels, audits, team, and compounding value—can add thousands to every case. From intake built on empathy to home visits that uncover overlooked damages, he highlights the overlooked strategies that change case outcomes. You'll learn:  The intake habits that raise conversions through empathy How referrals, SEO, reviews, and social feed each other Home visits and medical protocols that surface damages others miss Why thinking in compounding value changes your bottom line If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

What happens when the ancient magic of theatre meets the disruptive energy of artificial intelligence? In this episode of The Tech Talks Daily Podcast, I sit down with Emmy-nominated producer and 440 Media founder Jeffery Keilholtz to unpack how AI is reshaping entertainment, licensing, and the very soul of live performance. From his time leading Broadway Licensing Global, home to thousands of acclaimed titles including Harry Potter and the Cursed Child, Jeffery brings a rare blend of creative and commercial insight to one of the most transformative moments in entertainment history. Our conversation explores how live entertainment faces twin challenges of visibility and scarcity in a digital age. As Jeffery explains, the rise of ChatGPT has changed how people search, discover, and decide what to see, forcing a shift from SEO to AEO, or Answer Engine Optimization. Yet even as AI floods the world with abundance, theatre's scarcity, that irreplaceable “live, local, urgent” energy, is becoming more precious than ever. Together we examine how AI can simultaneously empower and endanger creative industries, from copyright battles worth billions to the promise of smarter audience engagement and new paths to discover hidden works. Jeffery also shares his framework for balancing technology and artistry, urging creators to stay nimble like a blade of grass. He argues that surviving this era of AI-driven disruption requires humility, flexibility, and a renewed belief in human connection. It's a powerful reminder that the heartbeat of theatre, and perhaps of creativity itself, still belongs to people gathered together in the same room, sharing something that can never be replicated by a machine. How do you see AI reshaping the arts and entertainment world? Is it an existential threat to creativity or the tool that will help artists reach new heights? I'd love to hear your thoughts.      

Your emails aren't broken, they're just getting blocked before they even reach people. Gmail, Outlook, and AI tools like Copilot read every line before your audience does. They're not looking for design, they're scanning tone, emotion, and trust. In this episode of Branding Momentum, we're decoding why perfectly good marketing emails are landing in Promotions or Spam, and how to write messages that actually reach humans again. You'll learn which words trigger AI filters, how tone affects deliverability, and what still gets through when automation is reading your content first. If your open rates are dropping or your list feels silent, this is the missing piece. I'm Veronica Di Polo, a marketing strategist based in Moraira, Spain. I help service-based business owners get leads with words that sell.  

In this Marketing Over Coffee: Busy putting out fires, see you next week! Direct Link to File The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up […] The post Dumpster Fire aka Skip Week appeared first on Marketing Over Coffee Marketing Podcast.

Prospects decide who to trust long before they ever call, and the media they read shapes those choices. We break down a fast, practical PR system for design and remodeling professionals who want to be discovered as experts—without spending five figures a month on an agency. You'll hear why third‑party credibility changes buyer behavior, how quick expert quotes outperform long project pitches for busy editors, and the compounding benefits of press logos and backlinks on your website.We walk through the exact routine that fits real schedules: 20–30 minutes twice a week to scan Qwoted, HARO-style lists, and SOS threads for relevant queries, then craft crisp replies with specific, quotable advice. Along the way, we share real-world wins—early placements in Forbes and the Wall Street Journal—and set honest expectations about the numbers game behind PR. Ten thoughtful submissions might yield one or two features, but those features open doors to higher‑end clients, stronger SEO, and faster sales conversations.If you've wondered what to say, we spell it out: give one sharp takeaway, add a concrete example from your projects, include a short credential line, and link to a relevant page on your site. Keep it simple, be consistent, and run your outreach in one‑ to three‑month sprints so the habit sticks. By the end, you'll have a clear plan to turn your everyday expertise into media coverage, social proof, and a steady flow of better-fit leads. If this helps, subscribe, share the show with a colleague, and leave a review to tell us your first target outlet.If you would like to get the links and show notes for this episode, click on the link below:​https://www.designerdiscussions.com/episodes/episode-152-Get-Quick-Press-PR-That-WorksTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

*** ¡Prepárate para uno de los episodios más especiales y electrizantes de la temporada! En INSIDE Javier Pastor, reunimos a uno de los nombres más emblemáticos del periodismo tecnológico en España: Javier Pastor, editor senior de Xataka y voz fundamental que lleva décadas descifrando el presente y el futuro de la innovación digital. ... Sumérgete en la historia de Javier: secretos de su trayectoria, anécdotas con grandes marcas, la evolución de la tecnología y cómo se vive desde dentro el mundo de Xataka. ¿Cuál es el verdadero papel de los medios en el auge tecnológico? ¿Cómo se forja un referente en un sector tan cambiante? ... Pero el episodio va mucho más allá de la entrevista: abrimos las puertas al debate más candente sobre los dispositivos Apple M5. Analizamos en profundidad el nuevo iPad Pro M5, MacBook Pro M5 y Vision Pro M5, comparando sus revoluciones, puntos fuertes y lo que realmente significan en el ecosistema Apple. ... Y lo mejor está por venir: ¡ponemos bajo la lupa la guerra de la Inteligencia Artificial! ¿Está Apple perdiendo terreno frente a gigantes que invierten miles de millones en IA? ¿Tiene sentido la “Apple inteligente” cuando el mundo corre a una velocidad de vértigo? Javier y el equipo exponen, critican y debaten las estrategias detrás de las grandes tecnológicas, los riesgos, oportunidades y el futuro que nos espera. ... Este episodio fusiona análisis, debate y opinión experta con las preguntas que todos nos hacemos… y que pocos se atreven a responder de verdad. ... Si quieres entender de dónde venimos, hacia dónde vamos y qué papel juega Apple en este nuevo universo de inteligencia artificial, no puedes faltar. ... PATROCINADO POR SEOXAN Optimización SEO profesional para tu negocio https://seoxan.es https://uptime.urtix.es ... Línea de tiempo ... 00:00 - 05:00 | Presentación Bienvenida y presentación de Javier Pastor. ... 05:00 - 20:00 | Trayectoria y labor en Xataka Historia y logros como referente tecnológico. ... 20:00 - 30:00 | “Suscriptocracia” Libro y análisis de la era de las suscripciones. ... 30:00 - 50:00 | Apple M5: iPad Pro, Macbook Pro y Vision Pro Novedades y opinión experta. ... 50:00 - 01:15:00 | Debate: Hardware y ecosistema Apple Pros, contras y comparativa con la competencia. ... 01:15:00 - 01:35:00 | Inteligencia Artificial y Apple Estado actual de la IA y posición de Apple frente al mercado. ... 01:35:00 - 01:55:00 | Debate abierto: futuro y predicciones Perspectivas de la tecnología y Apple en IA. ... 01:55:00 - 02:00:00 | Cierre agradecimientos y despedida. ... //Enlaces ... Email profesional: javier.pastor@xataka.com​ Perfil en Xataka: https://www.xataka.com/autor/javier-pastor​ Twitter/X: https://x.com/javipas​ LinkedIn: https://es.linkedin.com/in/javierpastor​ Blog personal (Incognitosis): https://javipas.com/ Libro 'Suscriptocracia': Lanzamiento oficial: https://javipas.com/2024/12/11/suscriptocracia-a-la-venta/​ Compra directa (Amazon) https://amzn.to/4ox1tfM ... PARTICIPA EN DIRECTO Deja tu opinión en los comentarios, haz preguntas y sé parte de la charla más importante sobre el futuro del iPad y del ecosistema Apple. ¡Tu voz cuenta! ... ¿TE GUSTÓ EL EPISODIO? ✨ Dale LIKE SUSCRÍBETE y activa la campanita para no perderte nada COMENTA qué mejora del iPad Pro M5 te parece más relevante COMPARTE con tus amigos applelianos ... SÍGUENOS EN TODAS NUESTRAS PLATAFORMAS: YouTube: https://www.youtube.com/@Applelianos Telegram: https://t.me/+Jm8IE4n3xtI2Zjdk X (Twitter): https://x.com/ApplelianosPod Facebook: https://www.facebook.com/applelianos Apple Podcasts: https://apple.co/39QoPbO ... #InsideJavierPastor #AppleM5 #iPadProM5 #MacbookProM5 #VisionProM5 #DirectoTecnología #EnVivoTecnología #DebateApple #InteligenciaArtificial #AppleVSIA #Xataka #PodcastTecnologia #NovedadesApple #PeriodismoTecnológico #SecretosApple #FuturoApple #ReviewApple #AppleLive #AppleEspaña #TechNews #DirectoYouTube #Tecnología2025 #ExclusivaApple #DebateIA #AppleEvent2025 #JavierPastorEntrevista #LivePodcast #AppleM5Live ...

ChatGPT Just Launched an AI Browser to Topple Google… And It's Built on Google's Bones! Download ChatGPT Atlas: The New OpenAI Web Browser (for Apple macOS Users First) Talk with Favour Obasi-Ike | Sign up for exclusive SEO insights.AI is rapidly changing the digital tools we use every day, and the humble web browser is the latest frontier in this revolution. Once a simple window to the internet, the browser is now becoming an intelligent partner, capable of not just finding information but completing tasks on our behalf. In a move that has sent ripples through the tech world, OpenAI has quietly released its own AI-powered browser for macOS, code-named "Atlas."This isn't just another app; it's a direct shot across the bow of established giants like Google Chrome and a signal of a new, intense battle for how we access the digital world. I've spent time with Atlas, putting it through its paces, and my hands-on experience revealed several surprising, and at times counter-intuitive, facts about this new tool and the future of search. What I found suggests that the path to displacing the old guard is more complicated—and more entangled—than anyone imagined.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------This episode depicts the review of ChatGPT Atlas, a new AI-powered web browser released by OpenAI, currently exclusive to Apple macOS users. The speaker discusses their experience downloading and using Atlas, noting that it is a direct competitor to Perplexity's Comet browser, which was released previously. The central focus is on Atlas's features and its potential place in the competitive AI and search landscape, particularly its reliance on and perceived partnership with Google and Apple systems, despite aiming to capture market share. Favour Obasi-ike also offers strategic advice for businesses on how to adapt to these new AI search platforms and contrasts the different pricing tiers and functionalities of Atlas with other existing AI models."...don't think about how to rank on ChatGPT. Think about how to show up for the people who are looking for you in places that they frequently connect with."The Google ParadoxA central theme is Atlas's deep dependency on the very ecosystem it aims to compete with.• Authentication: Users sign up for Atlas using their ChatGPT account, which for many is authenticated via a Google account.• Data Import: Atlas facilitates user transition by importing bookmarks and passwords directly from Google Chrome.• Information Sourcing: In practice, Atlas surfaces content directly from Google-owned properties. A test search for videos returned results exclusively from YouTube, and the interface includes a clickable Google icon that directs the user to Google's own search results page."If you're going to chatgpt.com and you're signing in or signing up or logging in with a Google mail account, what does that tell you about where ChatGPT is getting its information from? Google."User Experience and Key FeaturesFavour provides a first-hand account of using Atlas, comparing its performance and features to both traditional browsers and Perplexity's Comet.Performance and UI• Speed: Atlas was observed to load faster than the Perplexity Comet browser.• User Interface: The UI design borrows heavily from Google's search interface, featuring distinct tabs for Home, Search, Images, Videos, and News.Core Features• Sidebar Integration: Allows users to view a webpage and receive AI responses directly in a sidebar.• Contextual Suggestions: The browser can suggest ideas based on the user's web activity, such as composing emails.• Memory: Retains information from previous interactions to inform future suggestions.• Agent Mode: This is positioned as a transformative feature that allows Atlas to complete complex tasks autonomously. The example provided involves a user uploading a grocery list as an image and instructing the AI to shop for those items at a specified online store (e.g., Costco, Amazon Fresh) and proceed to checkout."On in Atlas, there's something called agent mode that makes like literally does everything for you... think about the the efficiency and the convenience that you're getting with these platforms."Data Sourcing and Search Result AnalysisThe quality and origin of AI-generated results are critical. The analysis reveals that Atlas functions as an aggregator and synthesizer of information from existing web platforms.• Primary Sources: The browser sources its information from established platforms including Google, YouTube, Reddit, and LinkedIn.• Search Test Example: A test query for "ice cream near HB" was performed. ◦ Video Results: The "Videos" tab returned five YouTube videos. ◦ Content Freshness: The video results were dated between 2016 and 2023, with no content from 2024 or 2025 appearing in this specific search. ◦ Content Length: The results showed a preference for brevity, with four of the five videos being under five minutes long.Thank you so much for listening to this AI-powered topic and see you in the next episode! Happy Surfing!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise SEO teams are overvaluing traffic metrics in 2025. Lindsie Nelson, VP of SEO at Symphonic Digital, explains why traditional traffic obsession misses business impact and how AI visibility tracking tools oversell their accuracy. The discussion covers directional measurement frameworks for LLM visibility and strategic approaches to metric selection that prioritize business outcomes over vanity numbers.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's episode, hosts Steve Carran and David Millili sit down with Fredrik Sjoberg, the visionary CEO and founder of Maison — an AI-driven platform revolutionizing how hotels interact with guests and manage their digital presence. Fredrik's story is extraordinary — from acting on national TV and earning a Ph.D. at Harvard to leading hotel chains and founding two hotel tech companies. He shares how his diverse background shaped his leadership style, why AI will redefine hospitality forever, and how Maison helps hotels tackle labor shortages, improve upsells, and become “agent-ready” in the AI era.What You'll Learn:How AI is transforming the hospitality and travel industryWhy traditional SEO is dead (and how hotels should adapt)How conversational booking and AI agents will replace websitesThe importance of structured hotel data for discovery and direct bookingsThis episode is sponsored by Maison: https://www.maison.cx/Watch the FULL EPISODE on YouTube: https://youtu.be/D1KdWNEIC78Links:Fredrik on LinkedIn: https://www.linkedin.com/in/fredrik-sjoberg-6851174/Maison: https://www.maison.cx/For full show notes head to: https://themodernhotelier.com/episode/223Follow on LinkedIn: https://www.linkedin.com/company/the-...Join the conversation on today's episode on The Modern Hotelier LinkedIn pageConnect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.

Live from Token2049, The Edge of Show brings together four industry leaders shaping the future of Web3 infrastructure, decentralized networks, and global finance.Avery Ching, CEO of Aptos, discusses how scalable Layer 1 architecture and real-world applications are redefining blockchain adoption. Frank Mong from Helium shares how DePIN is powering decentralized connectivity and the next evolution of wireless networks. Saad Ahmed, Head of Asia Pacific at Gemini, dives into institutional crypto growth across Asia and what's next for regulatory clarity. And Will Fey of Ammalgam explores how liquidity and data flow are evolving to connect decentralized and traditional finance.A forward-looking conversation on scalability, interoperability, and innovation at the core of Web3's next phase.Support us through our Sponsors! ☕

In this episode of the Nifty Thrifty Dentists Podcast, Dr. Glenn Vo sits down with Ryan, CEO & co-founder of Energize Group, to talk about growing your dental practice without burnout or wasted marketing dollars. From a friendship formed on the jiu-jitsu mats to helping hundreds of practices thrive, Ryan shares how Energize Group was built on relationships, results, and real ROI. “Marketing's real job is simple: put people in your chairs.” – Ryan, Energize Group “If you can't show how a project grows top-line or bottom-line, don't do it.” – Ryan ✨ Sponsor Shoutout This episode is brought to you by Energize Group - offering advanced SEO, smart sites, social media, Google Ads, and brand management to help you level up your dental practice. Don't forget to ask about the Nifty Thrifty Deal when you reach out! https://energize-group.com/

Derek Hales was working in marketing and SEO when he and his wife set out to buy a new mattress. Frustrated by how hard it was to choose the right one, he launched a side project comparing mattresses. What began as a hobby quickly grew into NapLab, a mattress-review company that uses scientific data to break down mattress performance and help people make smarter buying decisions.   Chapters 00:00 Introduction and background 6:43 Overcoming nerves 7:52 Revenue from review sites 13:11 Building the testing model 14:58 Hiring practices and scaling 19:26 Work-life balance 24:17 Helpful technology and apps 27:45 Reflecting on the business 31:58 Advice for other entrepreneurs 32:56 Closing and contact   Learn more about Derek Hales and NapLab: https://naplab.com