Podcasts about Google Ads

Why are some child care centers struggling with enrollment while others seem to be growing faster than ever? And if you're a newer owner, should you hire a bookkeeper or handle your finances yourself? In this Ask Brian and Carol episode, Brian Duprey is flying solo while Carol recovers from surgery, but he's still bringing plenty of practical advice to answer two great listener questions. First, Brian breaks down the enrollment challenges some markets are facing and explains how population shifts, remote work trends, and local economic conditions are affecting child care businesses across the country. More importantly, he shares strategies for standing out from the competition and attracting more families, even in tougher markets. Brian also tackles a question about bookkeeping and financial management. Listen in as he explains why every owner should understand their numbers, how learning basic bookkeeping can save you money, and the financial mistakes he sees child care owners make far too often. Whether you're looking to strengthen enrollment, improve your financial knowledge, or simply become a better business owner, this episode is packed with practical insights, real-world examples, and actionable advice you can put to work right away. If you have a question you'd like answered on the podcast, submit it to Brian at brian@childcaregenius.com. Your question may be featured in an upcoming episode!   Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

Today Chris Schaeffer is talking about three big announcements that Google has made about Google Ads and why they should matter to you. We're talking about the upcoming "upgrade" from DSA to AI Max. Also the big push to get ads in the AI mode of Google. And using AI Max for Shopping campaigns. All of this and more in today's podcast show!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

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Microsoft's dispute with a former security researcher takes a dramatic turn as the company raises the possibility of criminal action over the publication of proof-of-concept code for unpatched zero-day vulnerabilities. David Shipley examines the escalating conflict between Microsoft and "Nightmare Eclipse," the criticism from prominent security researchers including Kevin Beaumont and Katie Moussouris, and what the controversy could mean for the future of vulnerability disclosure. Cybersecurity Today would like to thank Material Security for sponsoring this podcast. Material Security provides faster, more complete detection and response for email, identity, and data threats inside Google Workspace and Microsoft 365. You can contact them at material[dot]security. The episode also explores a new category of insider risk after U.S. prosecutors charged Google security engineer Michael Spagnuolo with allegedly using confidential Google search trend data to earn more than $1.2 million on the prediction market Polymarket. The case highlights how prediction markets may create unexpected incentives around non-financial corporate information. Also covered: active exploitation of Palo Alto Networks' GlobalProtect VPN authentication bypass vulnerability CVE-2026-0257, now added to CISA's Known Exploited Vulnerabilities (KEV) catalogue, and a malware campaign that abuses legitimate ChatGPT sharing pages and Google Ads to trick users into downloading malicious software. Researchers also report similar abuse of Anthropic's Claude Artifacts feature. Chapters 00:00 Top Headlines Rundown 00:26 Microsoft vs Zero-Day Researcher 01:28 Responsible Disclosure Fallout 03:32 Why This Dispute Matters 04:32 Polymarket Insider Trading Case 06:07 Prediction Markets Create New Insider Risks 06:55 Palo Alto VPN Authentication Bypass 08:25 ChatGPT Pages Used to Deliver Malware 09:51 Wrap Up and Sign Off Cybersecurity Today is Canada's leading daily cybersecurity news podcast, covering ransomware, vulnerabilities, nation-state threats, cybercrime, security research, privacy, and critical infrastructure security. #Cybersecurity #Microsoft #PaloAltoNetworks #ChatGPT #OpenAI #Google #Polymarket #ThreatIntelligence #InfoSec #CyberSecurityToday

In Season 5, Episode 19 of the Pest Control Marketing Domination Podcast, Casey Lewis discusses how well-planned content helps pest control companies build organic authority, improve SEO, and support Google's EEAT principles: experience, expertise, authoritativeness, and trustworthiness.This episode explains how pillar pages, topic clusters, blog articles, guides, videos, social posts, FAQs, and Google Business Profile updates work together to strengthen a pest control company's online presence.Casey also discusses the importance of content volume, message consistency, and topic ownership before expecting long-term SEO results. Using examples such as green, eco-friendly pest control in California's Central Coast and the media attention around Spencer Pratt's L.A. mayoral race, the episode shows how repeated messaging can influence visibility and public awareness.The episode also covers simple video, edited video, and professional video, and why the value of video often comes from the clarity and frequency of the message rather than production quality alone.Why content still matters for pest control SEOHow Google's EEAT principles apply to pest control companiesThe difference between random content and strategic contentHow pillar pages and topic clusters build topical authorityWhy content volume matters before expecting SEO resultsHow repeated messaging can influence attention and visibilityWhy pest control companies should focus on owning specific service nichesHow blogs, guides, videos, social media, and Google Business Profile posts work togetherThe difference between simple video, edited video, and professional videoHow to build a 90-day content cluster planIf you own or operate a pest control company and want help building a smarter content strategy, a stronger SEO foundation, better Google Ads campaigns, or a complete marketing automation system, reach out to Rhino Pest Control Marketing.Rhino Pest Control MarketingWebsite: https://rhinopestcontrolmarketing.comEmail: casey@rhinopros.comWebsite: https://rhinopestcontrolmarketing.comFacebook: https://www.facebook.com/rhinopestcontrolmarketingYouTube: https://www.youtube.com/@rhinopestcontrolmarketingPodcast: Pest Control Marketing Domination Podcast

What if one unexpected change in your market, economy, or community could significantly impact your child care business? In this episode of the Child Care Genius Training Podcast, Brian and Carol Duprey explore one of the most important pillars of leverage: diversification. From expanding into multiple locations to creating additional revenue streams and investing outside of child care, they share practical ideas for reducing risk and building a stronger financial future.   Tune in as they discuss why having all your eggs in one basket can be dangerous, how diversification has helped protect and grow their own wealth, and ways child care owners can create greater stability in an ever-changing industry. If you're looking for strategies to strengthen your business, increase financial security, and build long-term leverage, this episode is packed with valuable insights you won't want to miss.     Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

-Jeff Coleman has been running Google Ads campaigns since 2004, back when clicks cost 25 cents and keywords were king. In this episode, Jeff breaks down exactly how search advertising has changed, what most campaigns are getting wrong right now, and the proven approach his team uses to build consistent lead engines for service businesses. If you are spending money on Google Ads or thinking about it, this one will save you a lot of wasted budget. What We Cover: - Why persona research matters more than keyword research before you ever launch - How to use AI to pull out what your existing customers actually value about your business - The messaging shift that lifted one client's click-through rate by 2-3% and conversion rate by 6-7% - Why Google's "exact match" is not what it used to be and how to protect your budget Negative keywords: why top campaigns have 1,000+ and what happens when you skip this step - The conversion tracking mistake that trains Google to send you the wrong leads - A/B testing timelines, how many ad variants to run, and when you have enough data - Landing page fundamentals that move conversion rates - How to scale Google Ads spend without destroying your cost per lead - Google vs. Microsoft Ads and when each makes sense - Real benchmarks: click-through rates, cost per lead, and landing page conversion rates for 2026 Connect with Jeff Coleman: Website: factorfour.com LinkedIn: https://www.linkedin.com/in/jeffcoleman21/ Connect with Digital Niche Agency: Website: www.digitalnicheagency.com LinkedIn: https://www.linkedin.com/company/digital-niche-agency/ Subscribe to Test. Optimize. Scale. for weekly conversations on growth marketing, business strategy, and what is actually working right now.

This week in search, we gave a status update on the Google May 2026 core update. Google strongly warned against buying mentions for AI or manipulating mentions for AI. Google removed the indexing lag between....

Most contractors stay stuck swinging a hammer for 90 hours a week because they never make the jump from operator to owner. Trant, a third-generation carpenter based in Nottingham, New Hampshire, almost did. Then his wife told him they were having a kid, and everything changed.In this episode of the Builders of Authority Podcast, host Adam McChesney sits down with Trant to break down exactly how he went from solo contractor to building a custom deck and outdoor living company on track to hit $20M in annual revenue, and why niching down to decks (instead of being a master of all trades) was the single biggest unlock.What we cover:– Why niching down to decks streamlined his estimating, SOPs, and office operations– The mindset shift from contractor to business owner — and the audiobooks and mentors that drove it– How becoming a dad forced him to build a company that could run without him on every job site– The marketing stack that built the brand: vehicle wraps, Google Ads, Google Business Profile, and targeted neighborhood mailers– Why hiring a virtual assistant was one of the highest-ROI moves he made– His 5-year plan: $20M in revenue and a dedicated outdoor living design center– How to delegate the tasks outside your expertise so you can focus on growth

In this episode of Torsion Talk, Ryan breaks down one of the biggest shifts happening in digital marketing, AI-powered Google search, YouTube dominance, and why garage door companies that fail to adapt may disappear over the next few years.Ryan shares insights from attending Google Marketing Live and explains how AI Overview, AI Max, conversational search, and machine-learning-driven ad placement are completely rewriting the rules of SEO and lead generation. Traditional rankings and “10 blue links” are fading fast, and authority, content quality, and video are becoming more important than ever.This episode dives deep into the future of local service marketing, why YouTube is becoming one of the most important platforms for home service companies, and how Google is shifting toward AI-generated search experiences that prioritize authority, trust, and engagement over outdated SEO tactics.Ryan also explains why conversion tracking, high-quality landing pages, strong branding, and authoritative content are now essential if you want to compete in garage door marketing, HVAC marketing, or any local service industry. He discusses the dangers of poor data, click fraud in Google Ads, and why most companies still don't understand where digital marketing is heading.Beyond marketing, Ryan opens up about personal growth, entrepreneurship, leadership, and a powerful lesson he learned at Iron Forums, a Christian entrepreneur group that challenged him to slow down, reflect, and become more intentional in life and business. The story behind “6 Years 57 Days” becomes a reminder about family, marriage, leadership, and the importance of staying human while building companies and chasing success.Topics covered include AI search, Google Marketing Live, YouTube SEO, garage door marketing, local SEO, AI Overview, AI Max campaigns, conversion tracking, authority building, entrepreneurship, leadership, personal growth, marketing strategy, and the future of search.If you own a garage door company, home service business, marketing agency, or local service brand, this episode is packed with insights on where the industry is headed and what you need to do right now to stay ahead.Subscribe to Torsion Talk on YouTube, Spotify, and Apple Podcasts for more conversations on garage doors, AI, leadership, business growth, marketing, and entrepreneurship.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this solo episode, Jonah Babins reports back from the annual Mastermind Summit. Every year, Jonah takes the mastermind group to an epic, tropical destination to map out business growth, and this year they returned to a beautiful resort in Mexico. While the room tackled classic pillars like contracts, public shows, SEO, and cold email, one massive topic dominated the entire trip: Artificial Intelligence. Jonah issues a direct warning to performers: it is 2026, and running a business without looking at AI is simply irresponsible. This isn’t about shoving technology down anyone’s throat; it’s about recognizing a unique window of opportunity to out-innovate your competition before your booking systems feel completely ancient. What You'll Learn in This Episode The Rising Floor: Why “okay” websites and generic marketing won’t cut it anymore as new competitors launch with highly optimized, AI-driven setups. Lead Generation in Flux: How the foundational engines of magic bookings—including SEO, Google Ads, and cold email—are shifting under our feet. Automating the Stuff You Hate: Turning over tedious tasks like inbox management, contract writing, web scraping, and chasing payments to AI so you can focus on performing. The Speed of Creativity: Why business no longer moves at the speed of pure effort and hours, but rather at the speed of creative system design. The Mastermind Evolution: Why the Discourse in Magic Mastermind has officially transition into an AI-driven innovation company. Key Pillars of the Discussion Shifting From Effort to Creativity Once upon a time, the magic business favored whoever could put in the most raw hours—sending the most emails or writing the most blog posts. Today, the tools are equalized, meaning the most creative system wins. Jonah contrasts a basic user who merely transcribes a sales call with a creative producer who uses AI to instantly sync with a CRM, generate automated follow-up sequences, pull dynamic client testimonials, and build custom pitch decks instantly. Just like a deck of cards, the tool remains the same, but the output depends entirely on the creativity of the performer. Erasing the Admin Work The most easily replaced tasks are the repetitive admin jobs that most magicians procrastinate on anyway. AI excels at calendar management, draft sorting, data scraping, and contract refinement. By automating these friction points, you preserve your energy for the parts of the business that require true human relationship-building: the magic, the client interactions, and the live performances. Mentions & Links The Discourse in Magic Mastermind: The premier community helping magicians scale their businesses through modern tech and strategic innovation. Jonah’s Daily Companion: Claude—the specific AI platform Jonah and lead coach Kelvin use for 3 to 5 hours every single day to test new workflows. Don’t wait until it gets easier. Jonah’s ultimate challenge to the community is to spend at least one hour a week (ideally an hour a day) playing with these tools. The magicians who jump in now are the ones who will capture the market while everyone else waits on the sidelines.

Send us Fan MailThere are 10+ marketing and advertising channels which should you invest in? We break down a practical, trackable way to drive more direct bookings for outdoor hospitality using better creative, Meta ads, landing pages and email nurture. We also share what we have learned the hard way about OTAs, influencer marketing, pixels, and where AI can genuinely help operators and marketing teams. • prioritising high-quality video content over higher ad spend • treating Meta creative as the main driver of performance • allocating launch budget towards content creation and Meta ads • weighing influencer “exposure” against trackable paid social ROI • deciding when Google Ads and SEO are worth it for a property • building a direct booking funnel with landing pages and email capture • using Meta Pixel and conversion events to optimise for bookings • creating clearer customer avatars and committing to one niche • understanding creative volume and stage-based ads after Andromeda • benchmarking cost per booking against OTA commissions • using StayFi to capture guest details and enable upsells • applying AI for property knowledge bases, concierge replies and pricing ideas Learn more or book a call at hiddengem.media Follow @dustindeanbaker and @hiddengem.staysWe work really hard to bring you the best content from the best operators in our industry and we do it all absolutely free of charge. All we ask is that you consider leaving us a review on Apple Podcasts or Spotify so we can keep the momentum going. Simply go to the homepage of the podcast and scroll down till you see the stars. Thanks for your support and let's keep getting more people outside.This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals. 

There's a particular kind of stress that comes with spending a large amount of money on your practice while not fully knowing if it's paying off yet. In today's coaching session, I'm joined by Dana Corr—a graduate of the Money Skills for Group Practice Owners program—to explore what it means to be in an investment period inside a private practice. Together, we unpack the tension between trusting the growth process and needing concrete data, especially when it comes to marketing expenses like Google Ads and agency support. Ready to feel more calm and confident about your money? Do you feel confused, ashamed, or uncertain about your finances? Are you craving support to help shift your money mindset and transform your relationship with money? Are you ready to gain practical tools and the confidence you need to finally take control of your business finances? If so, I'd love for you to join me for one of my free online workshops, designed specifically for private practice owners who feel stuck—whether it's mindset blocks, avoidance, or the technical side of managing money. In just one hour together, you'll gain clarity, practical strategies, and next steps to move forward with intention. Click here to explore upcoming workshops and save your spot or register to get the replay.Moving From “Financial Vibes” to Actual ROI Data A major theme in our conversation is the difference between feeling like something is working and actually being able to measure its impact. More inquiries alone don't necessarily tell you whether your marketing spend is producing sustainable growth. What creates clarity is understanding the full path from inquiry to retained client: where leads are coming from, how many are converting, how long they stay, and what revenue they ultimately generate. Dana and I talk about how easy it is for money to quietly leak out through weak follow-up systems, unclear attribution, or poor-fit leads. Tracking these numbers doesn't just support better decision-making—it also reduces anxiety. The more visible your data becomes, the less you have to rely on guesswork or gut feelings when evaluating investments in your practice. Building the Kind of Clarity That Supports Growth Investment periods often require a different level of leadership because they involve spending money now in hopes of creating future stability and expansion. (00:05:11) Discussing bank building purchase (00:08:26) Working with an ad agency (00:10:26) Understanding ROI in advertising (00:15:01) Clarifying marketing attribution strategies (00:16:37) Tracking client conversions and retention (00:21:02) Getting clients to answer calls (00:26:32) Analyzing ad performance with data (00:30:43) Evaluating advertising return rates (00:34:34) Analyzing ad spend effectiveness Financial Leadership Often Starts with Better Questions One of the shifts in this conversation is moving away from passively hoping a marketing strategy works and toward actively understanding the numbers behind it. That might mean asking harder questions, requesting clearer reporting from vendors, or building systems that help you track conversion and retention more accurately over time. The goal isn't perfect certainty. It's developing enough financial clarity to make decisions from a grounded place instead of from panic or ambiguity. About Linzy Bonham: Linzy Bonham is a therapist turned money coach who helps private practice owners and health professionals feel calm, confident, and in control of their finances through her podcast, free workshops and comprehensive programs: Money Skills for Therapists and Money Skills for Group Practice Owners. It all started when she saw her extremely skilled colleagues struggle with the money side of business. Some had even left private practice, or were avoiding starting one, because managing finances was just too stressful. So Linzy set out to support helpers and healers with developing peace of mind about their money. Since so many were never taught money skills, she focuses on the “how” of making the business side of private practice doable — and even super satisfying. Follow Linzy Bonham: About Page: https://moneyskillsfortherapists.com/about LinkedIn: https://www.linkedin.com/in/linzybonham/ Instagram: https://www.instagram.com/moneyskillsfortherapists/ About Dana Corr and Valley Art Therapy: Dana Corr is a Canadian Certified Counsellor, Registered Canadian Art Therapist, and Somatic Experiencing Practitioner, and the owner/director of Valley Art Therapy, a group practice based in rural Manitoba. She has grown the practice from a solo caseload into a multi-location team, navigating the realities of building and leading a business in a small community. Valley Art Therapy is a trauma-focused practice grounded in healing beyond words alone, integrating approaches like art and play-based therapy, somatic work, and EMDR. The practice is committed to increasing access to care in rural communities through multiple locations and strong community partnerships, while also creating a model of care that supports clinicians in doing meaningful, sustainable work. Connect with Dana & Valley Art Therapy: Website: valleyarttherapy.com Instagram: @valleyarttherapy Facebook: @valleyarttherapy

Debt can either become a powerful tool for growth or one of the biggest mistakes a child care business owner makes. In this episode of the Child Care Genius Podcast, Brian sits down with Child Care Genius CFO Thomas Fernandez for a practical and eye-opening conversation about borrowing money, building wealth, and making smart financial decisions in business. Tune in as they discuss the difference between smart debt and dangerous debt, why leveraging other people's money can help accelerate growth, and how to avoid common financial traps that hold owners back. Listen in as Brian and Thomas break down the importance of building strong banking relationships, preparing yourself financially before applying for a loan, and understanding what lenders are really looking for when evaluating your business. They also talk about personal financial statements, business credit, down payments, credit scores, and why understanding your numbers is one of the most important leadership skills you can develop as an owner. Join us for a real-world conversation filled with practical advice, relatable stories, and encouragement for both new and experienced child care entrepreneurs. Whether you're hoping to buy your first center, invest in real estate, expand your business, or simply improve your financial confidence, this episode offers valuable insight to help you think differently about money, lending, and long-term growth. Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

What you'd normally sit through for an hour… broken down in minutes. This is an AI-generated podcast episode from The Storage Marketplace Podcast, created from the live discussion at a recent Storage Meetup session. Every Friday, self-storage owners, operators, managers, and vendors jump into a live Zoom room to talk shop, exchange ideas, and discuss what's actually working in the industry right now. In this episode, we break down some of the biggest conversations from the meetup, including: • How facilities are using automation to improve lead conversion and follow-up • The growing role of AI in SEO, Google Ads management, and daily operations • Why reputation management and review responses matter more than ever • The risks of incentivized Google reviews and why authentic customer feedback wins long-term • New technology helping operators track referrals and improve marketing performance • How self-storage operators are experimenting with AI tools to stay competitive One of the biggest takeaways from this session:

John Horn is the CEO of StubGroup, a digital advertising agency and a premier Google ad agency. Subgroup has helped over 2000 clients, across 15k campaigns, with their paid ads and suspension issues. They have generated over half a billion dollars in revenue for their clients across many different verticals including ecommerce, lead generation, B2B, B2C, local services, and more. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with John Horn:Website: www.stubgroup.com X: https://twitter.com/stubgroup Instagram: https://www.instagram.com/stubgroupadvertising/ LinkedIn: https://www.linkedin.com/in/johnjhorn1/ Facebook: https://www.facebook.com/StubGroup/     *E - explicit language may be used in this podcast.

What if the biggest shift in your child care business starts with the way you begin your day? In this Friday Training episode, Brian and Carol revisit the eight-part series on the Eight Pillars of Leverage by focusing on mindset and why it matters so much for child care owners, directors, and teams. Listen in as they talk about how the owner's mindset often sets the tone for the entire school, and why small daily habits can create a big ripple effect in your leadership, relationships, and business. Brian and Carol also share their "Genius Morning" routine, including reading, movement, quiet time, and intentional connection before jumping into the workday. Tune in for practical reminders about slowing down to speed up, protecting your evenings, filling your mind with positive input, taking time away to recharge, and creating space for clarity, creativity, and better leadership.   Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

In this episode, Dr. Corey Malnikof discusses:  Scaling from one clinic to 24 locations  Building a patient-focused clinic culture  Marketing strategies that work for doctors  AI, SEO, and social media marketing  Advice for growing a successful practice    Key Takeaways:    “Marketing works best when it comes from authenticity. If you truly love helping people, then marketing simply becomes sharing that passion with your community.” – Dr. Corey Malnikof    “Scaling a practice requires systems, leadership, and the willingness to step into uncertainty before growth happens.” – Dr. Corey Melnikov    “Doctors don't always need bigger budgets to grow. Many of the best patient acquisition strategies are free and relationship-driven.” – Dr. Corey Malnikof Connect with Corey Malnikof Email: drcorey@palmercare.com Business: palmercaregroup.com Twitter: @palmercaregroup @coreymalnikof Connect with Barbara Hales:   Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business Website: TheMedicalStrategist.com Email: info@TheMedicalStrategist.com  YouTube:@barbarahales LinkedIn: https://www.LinkedIn.com/in/barbarahalesBooks: Content Copy Made Easy 14 Tactics to Triple Sales Power to the Patient: The Medical Strategist TRANSCRIPTION (241) Building a Patient-Focused Chiropractic Brand    Dr. Barbara Hales:  “Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales. Today, you’re in for a rare treat. We have Dr. Corey Malnikov here with us. He is the CEO of Palmer Care Group, a healthcare organization operating 24 chiropractic clinics across the whole United States. He is an entrepreneur, speaker, and leader known for building high performing teams, scalable systems, and world class patient experiences. Today we’re going to dive into what actually works when it comes to marketing for doctors, how to attract the right patients, grow your practice, and build something that truly scales. Welcome to the show.”    Dr. Corey Melnikov:  “Thank you for the introduction. Always fun to hear all of that in 111 share. Thank you.”    Dr. Barbara Hales:  “When you first started out, did you see patients at that time?”    Dr. Corey Melnikov:  “Yeah, no, I was a.. I’ve been in practice for 21 years. I saw patients probably up to about seven or eight years ago, I had about 10 clinics at the time, and so I was a full-time guy. I loved seeing patients that they literally had to kind of rip it out of my hands for me to stop, but I kept cutting back. I kept.. I went from full-time to Monday, Wednesdays, and then just Mondays, and then I think I got to the point where I had a patient laying down, I was listening to what my doctors were saying, I was listening to the front desk, I was thinking about the other clinics, and I just felt bad for not being there 100% for the patients, and so, yeah, it’s been probably seven eight years, and I’ve been running the clinics instead of in it, but is there a long time?”    Dr. Barbara Hales:  “What made your practice unique in compared to other chiropractic offices around? Did you have multiple streams of income? Where were there additional services that others didn’t provide? Were there products that you felt your patients could use? Like, what is it that made you different,”    Dr. Corey Melnikov:  “yeah. And I will say, you know, with 24 clinics, you know, when doctors are into different things, we do have all sorts of different techniques and instruments and things that we use on patients, but really, what makes us different is I always tried to create this atmosphere, you know, I was a big Starbucks junkie in the beginning, you know, and I was trying to open a practice, and you know, I thought I’d graduate, put a shingle up, you know, the Red Sea would part, patients would line up, I’d take care of them, and the reality, like most, most entrepreneurs find out, is you open up, and then you know nothing. So I studied a lot, I studied Amazon, I studied Nordstrom, I studied the Ritz, I studied Disney, and I studied Starbucks, and Starbucks talked about how Starbucks was meant to be the third home, right? You had home, you had work, and then Starbucks,”    Dr. Barbara Hales:  “but no, I thought no drive-through, right?”    Dr. Corey Melnikov:  “Right, exactly, no drive-thru, but I thought, you know, a chiropractic clinic, a wellness clinic, should be the third home, not Starbucks. And so I kind of wanted to create this atmosphere, and I was always really big into personal and professional development for my doctors, for my staff, and even for my patients. So we tried to build a place, and we always talked about when patients come into our place, if their anxiety is high, we’re going to lower their anxiety to peace, and if their energy is low, we’re going to bring their energy up. And so for us, it was all about the experience, the second you walked through the door, the way you were greeted, the way you were treated, the way your case was managed, and how we kind of had an impact on every aspect of your life, emotional, physical, chemical, and treatment. And so that was the goal, and for me, that’s what’s made us different. It’s just the culture and the place we created,”    Scaling From One Clinic to 24 Locations    Dr. Barbara Hales:  “that’s wonderful. Now, before you had your first offshoot, you must have been a little bit nervous about doing that. Would opening up another location divide my patients, or would I succeed? You know, walk me through that, and how, and how you did succeed.”    Dr. Corey Melnikov:  “Yeah, I had no intentions of having 24 clinics. I had every intention of opening one clinic and trying to make it as successful as humanly possible, being a big part of the community and making that who I was. The reality was I opened a clinic, didn’t know what I was doing, figured out what I was doing, and then very fast grew it. I had been renting a room while I was waiting for my clinic to get built with from another chiropractor, and when he kind of saw how fast I built it, he said, “You know, my friend is selling a practice, I’ll go buy it, I just need you, you can be 5050 partners, no money, and you just fix it, and so that second clinic. Was just kind of like I couldn’t do anything else in my current clinic. My wife was about to join me, so we couldn’t, we couldn’t fit any more patients there. So the second clinic was like literally completely unpredicted, but man, it was fun. You know, I got to drive down, I was about 45 minutes away, go to this clinic that was, you know, pretty much failing, and then take it from where it was and grow it up, and so, yes, it was scary, but I’ll tell you, the scarier step wasn’t that second one, because the first one was successful, the second one was just fixing, but I went from two clinics to four clinics in a blink, and the scary part of that was, you know, I had no money, and then I started to make a little bit of money. Then we got the second clinic, and then I started to make a little bit more money, and I got four clinics, and I have negative money. So that was where I learned about the scariness of expansion. You know, when you, when you want to expand and you want to scale, you just, you have to be willing to step into this world of fear, where you’re going to take a few steps backwards before you step forwards, and that’s kind of been not to go off subject, but that’s been the whole thing, right? I went from money to no money, and then from four clinics to 10 clinics, where I went way backwards, and then got caught up, and then from 10 clinics to 20 clinics, and every time we make a massive growth, now I have to expect that fear and expect that, and just be willing to make that jump and be prepared.”    Dr. Barbara Hales:  “What’s really interesting is, I think many people hearing your story would think, well, by the time you got to the second or third one, you had, you had it down, and it was just going to be gravy after that.”    Dr. Corey Melnikov:  “Yeah, yeah. No, you know, it changes, you know. Five clinics is you right? I can see patients full time and still have my fingers on everything, but it’s not me anymore, right? There has to be a C suite. There has to be an infrastructure that I built and pay for for people to run our systems and run our marketing and run our HR and to run our everything, so with every clinic you add, you are limiting your ability to accomplish the job that you would normally do, and now you have to replace yourself with somebody who is paid and trained by you, so it’s a learning curve, because none of us, you know, on this podcast, I think your listeners, the doctors, none of us are trained entrepreneurs, trained businessmen, trained business women, we just have to learn as we go and study as hard as we can, and all of it’s a learning curve, but it’s a fun ride if you take”    Dr. Barbara Hales:  “it, when you started realizing that other people would be taking over the roles that you once were actively doing. Did you feel bad about it, or were you just so excited that it didn’t matter?”    Dr. Corey Melnikov:  “No, no, you know, you don’t want to let go of those. You grip them, death grip those. Not only do you not want to give them up, but then you know you have to learn very quickly that you can’t micromanage, right? So, like, I’m going to allow you to do second interviews and decide if this person has the ability to do the job, and I have to be able to, like, not give my approval on every employee that gets hired, and that is a very difficult thing to do, so no, every step along the way, every time you hand something off, you know, yes, you watch it a bit in the beginning, but you have to have the ability to not watch it if you want to grow, and that’s very difficult.”    Marketing Strategies That Actually Work for Doctors    Dr. Barbara Hales:  “So, what would you say to them about that?”    Dr. Corey Melnikov:  “Yeah, so there’s so much, it’s never ending. I mean, you know this with all the people that are on this podcast, there’s just so much great stuff out there, but it really, for me, becomes very dependent on geography, because digital marketing is absolutely amazing, and it is so deep now. I mean, yes, you can do Instagram posts, Facebook posts, LinkedIn posts, Twitter posts, YouTube posts, there’s Google post, there’s Google ads, and all that stuff works amazingly. You’ve got to learn all of that and use all of that, but there’s some geographies, like I have some geographies in Texas, that are, have such a congested digital footprint, like so many people in that congestion, that the ROI and the responses for that, you know there’s no way I could scale clinics there if that was what we did, so like in Northern Virginia, I’ll spend a lot of money on Google Local and Google Ads, and on boosts on some of our social media, so that would become very well known in the, in the neighborhoods, versus you know, in Texas, what works very well is being out in the community, meeting all the professionals that I can refer to, and that can refer to me, that are doing health screenings at different health fairs, that are doing lunch and learns in different companies, and so we use all kinds of tactics. Now, do I also do some digital marketing in Texas? Of course, but I don’t spend a lot, and do I also do all the other things in Northern Virginia? Yes, but I don’t push it a lot, you know. You’ve got to figure out what’s working. I think you know when I talk to people on the phone and they’re trying to get their marketing to work. I think part of the problem is they’ve got 15 different things going, and then these don’t work, so they try this and this doesn’t work, so they try this. You know, you got to focus in, and if, if, if somebody else can get this marketing to work in your area, so can you. So, instead of quitting it, dive into it, you know, learn why, why it’s not working, what you can do to make it work.”    Dr. Barbara Hales:  “Absolutely, and you know people are, so you know, scrambling for AI in their practice, without realizing that some of the old school techniques really work the best, and that it’s not something that they should forget about. People, after all, want to have a relationship with you, they want to actually see you, talk to you and hear what your views are, so you know, getting out there and introducing yourselves to people, both you know, prospective patients, but also to physicians in the area that can refer to you.”    Dr. Corey Melnikov:  “Yeah, doctors and professional referrals. I mean, we talked to this about our doctors all the time, if the only thing you did was have two lunches a week with referral partners, and you did that every week, you’d have 104 lunches a month, and if 10% of those people like you, that’d be 10 people sending you patients every month. So there’s professional referrals, is one of the most amazing things. I will say old school is kind of funny, because we just started doing some postcards again. Now that’s from like a decade ago. I’m going to tell you, the response, the response in some of our areas on like these postcards is insane. So, there is some old school stuff.”    AI, Social Media, and Modern Healthcare Marketing    Dr. Corey Melnikov:  “And AI, I right now, by the way, also, I mean, I know everybody wants to dive into it, and I think they should. AI, right now, is the wild wild west, because there’s nobody knows for sure, but we do know that feeding it, and doing, you know, AI, oh, doing, doing the search engine optimization, which is now for AI, is absolutely amazing. I think if I can give one piece of advice on something like AI, and even, you know, social media marketing, and things like that, I think that doctors, because we were, we want to be doctors, and that we don’t want to be the professional marketer. Too many times, doctors will go out and find this is the best company to do AI marketing for me. This is the best company to do lead generation for me, and they like hand it off and forget it. So, the one thing I would say is you’ve got to learn it right, and it’s not that hard. You can jump on YouTube and say, you know, put in a video, teach me how to do AI SEO, you can go into Chat GPT and just say, “Tell me the top 100 things I need to know. You really have to learn how to do it. So, I always like lead generation AI. I learn how to do it to the point that I’m dangerous enough that I could do it, and then I don’t. And then I hire a company, because then I can watch what they’re doing, and I can make pivots, and I can give suggestions, and I don’t just take the results for what they are. So, so get into AI marketing, get into all this stuff, but for the love of God, know what you’re doing first.”    Dr. Barbara Hales:  “Absolutely. How actively involved are you in creating videos for your patients on the sites”    Dr. Corey Melnikov:  “I I’m actively involved in, and by that I mean like maybe twice a month I get with our social media people, and they shoot videos with me, so that’s about as active as I am. And then they do all the editing and posting and everything for group, which is kind of the umbrella. The individual clinics is me giving them what I want them to record and do right, and then I have a separate crew that then edits and posts those, but at the end of the day I’m really just looking at how many posts are we doing, when are they going up, what are the statistics, what are the results. So I’m all KPI driven.”    Advice for Doctors Growing Their Practice    Dr. Barbara Hales:  “That’s great, so what advice would you give to our, you know, physicians and chiropractors that are listening today? You know, like two pieces of advice that they could implement right away.”    Dr. Corey Melnikov:  “Yeah, well, number one, you know, when I talk to chiropractors and they’re like, I don’t have enough new patients, or I talked to functional medicine, I talked to any of these guys, and I don’t have enough new patients, right. And then it’s, I don’t have the budget for it, because there’s, there’s so much stuff that’s free. You can right now shoot videos and post it on six different platforms. You can right now go stop by an office and drop your cards and meet a professional. You can right now go bring bagels and coffee to a bank before they open. Introduce yourself and tell them about your clinic. There’s so many free things you can do right now. If you don’t have enough new patients, it is just because you are not trying hard enough. It exists. You just have to do it, and no one can make you do it. But you could post 50 posts on social media right now, if you wanted to, right, and talk about who you are, you know, talk about what you do, and your community will absolutely love it. And then, you know, the only other thing I would tell you is, you know, have a goal, like, okay, I don’t have enough new patients for the love, like, what is enough new patients, and why did you pick that number, like, and if that’s your number, give me the action steps of how you’re going to get it. So, there’s a million ways to get new patients, right? If you, if you’re stuck and your brain is like, I can’t come up with one, then go on Chat GPT, Chat GPT, and say, give me 25 ways to get new patients right now that cost me nothing, and then you can do it, but work towards a goal, right? Say, I want 27 new patients this month, and here’s the action steps I’m going to do. You do those two things. I just don’t know how you can’t have enough new patients.”    Dr. Barbara Hales:  “Do you have a program yet on how to instruct physicians to follow in your footsteps?”    Dr. Corey Melnikov:  “Yeah, that’s good question. No, right. So we have all the programs for all of our doctors and CAS, you know. For me, right now, it’s just that there’s so many people that reach out about what we’re doing. My thought process was, let me just give it out for free, let me answer any questions. There’s really nothing for me to gain from this, except for, hey, doctors are helping a whole lot of people. I want you to help a lot of people. I want you to do more, and if I can be of any help for you to do that, then do it. Use me.”    Dr. Barbara Hales:  “That’s wonderful. So, what else would you like to tell our listening audience that maybe I haven’t touched upon lately, you know? Yet,”    Dr. Corey Melnikov:  “Well, you know, your podcast is marketing. You know, the only, the only other thing I’ll say about. Marketing is this. I’ve always looked at marketing is, you know, if you love what you do, if you absolutely love what you do, then marketing is just your extension of your love for what you do out into the community. And how many different ways can you come up with doing that? And if that’s what you’re doing, if the only thing you’re really doing is sharing what you love with the community, because you know it will make an impact. Then all of the negative things that we think of when it comes to marketing, the sales process, the I don’t want to do this, I don’t want to do that, all that goes away because the second you are locked in to all I want to do is help, then that’s all you’re ever doing, you’re just offering your value, and because it’s coming from such an authentic place, it works. It just works, you know. I used to go out to health screenings, and my goal was I wanted to meet one person that I could show them an alternative to maybe a surgery they were doing, and because the only thing I was doing, they were sitting there talking to people about health and wellness. I ended up with all these new patients. It just has to be authentic. You just have to figure out why this means so much to you, and then all you have to do is share that, and that’s all marketing is. It’s just you sharing who you are with the world.”    Dr. Barbara Hales    “That is wonderful advice. And with that, I would like to thank you for coming here. And listeners, this is, you know, a great guy, as you have seen and heard, and his company is called Palmer Care Group, and you can reach out to him at Palmer Care group.com We’ll also have that in the show notes, in case you don’t know how to spell it, or you probably forget it, as I have said it, but you know this guy has some great moves, and you need to see what he’s done and follow along. If you do that, you’re sure you’re sure there’ll be bumps, but you know what, you’re sure to meet with success. So, thank you so much for being on the show today with us, Corey”    Dr. Corey Melnikov    “Thanks for having me.”    Dr. Barbara Hales  22:10    “This has been another episode of Marketing Tips with the Doctors, with your host Dr. Barbara Hales and Dr. Corey Malnikof. Till next time,” The post Scaling the Patient Experience first appeared on The Medical Strategist.

This week, we had both Google I/O and Google Marketing Live, so we have a lot of news. Google launched a new search box it is calling the intelligent search box. Google also launched Gemini 3.5 Flash, which is now powering...

The SAGA Agency AI Survey results are in, and small agency owners are feeling great about AI. Maybe too great. In this episode, Chip and Gini dig into the numbers and find the gap between how owners think they’re using AI and the reality of what's happening inside their businesses. The headline figures look impressive: 89% of respondents report regular or widespread AI use, 74% use it daily, and 88% say they’ve seen productivity gains. But Chip isn’t buying it. He questions whether the sample skews toward early adopters, or more likely, whether agency owners simply don’t have a clear enough picture of what “good” AI use looks like elsewhere. When 53% say they’re ahead of their peers but only 13% say they’re behind, the math doesn’t work. As Gini puts it, they’re probably grading themselves on usage habits, not operational depth. Next, Chip and Gini look at what agencies are actually doing with AI. Most activity falls squarely into what Chip calls “generative AI 101” — drafting emails, writing social posts, generating blog content. The more interesting stuff is largely absent. AI-assisted design work barely registers. Only 74% are even using AI to revise or edit content, a number both hosts find inexplicable given how easy and useful that is. Gini’s own example of running an article through an AP style agent before sending it to a notoriously precise editor at PR Daily illustrates exactly the kind of practical, low-friction habit that should be universal by now. Another data point they discuss is the disconnect between productivity gains and revenue. Agencies report getting faster, but their top-line numbers are flat or down. Gini’s read is that AI efficiency is getting absorbed into existing scope rather than converted into new value. Agencies are over-servicing clients at the same fees, filling freed time with more of the same work instead of building something new. On the pricing side, almost no one reported clients pushing for discounts tied to AI use. Instead of a reduction in cost, the larger enterprise clients are asking about data governance, usage policies, and procurement compliance. Chip advises unless your agency has the infrastructure to manage those requirements consistently, that’s a market best left to someone else. Key takeaways Chip Griffin: “There’s nothing in this data that suggests that there is widespread innovative use of it, widespread use of it for internal operations or for business development or any of those things.” Gini Dietrich: “AI is being absorbed into the existing scope. There’s silent commoditization so that clients are getting more for the same fees.” Chip Griffin: “Now is the time to experiment and figure out what works and what doesn’t when the cost of failure is much lower.” Gini Dietrich: “I don’t believe that AI is going to replace us. I believe that people who know how to use AI effectively are what’s going to replace you.” Resources Survey shows most owner-led agencies think they're ahead on AI. Most aren't. Related How agency owners can use AI as an always-on thought partner How AI impacts PR agencies and solos (featuring Karen Swim and Michelle Kane) Focus on AI value, not cost View Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. Chip Griffin: Hello and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin. Gini Dietrich: And I’m Gini Dietrich. Chip Griffin: And Gini, as, as we sit here on a Monday and record this, I am truly optimistic. I have published my planned photo schedule for the evenings this week, and despite the fact that- … it says it’s gonna rain Wednesday, Thursday, and Friday, I still have games on that calendar, and I am optimistic that we will actually get those games in even though they don’t generally play baseball and softball in the rain. Gini Dietrich: I don’t know if that’s optimistic or masochistic. Chip Griffin: Oh. No, masochistic would be they were lacrosse games and I know they’re gonna be played in the rain, and I’m still looking forward to getting  wet while I take the photos. Gini Dietrich: And you’re still looking forward to it. Chip Griffin: No, I suspect if the forecast is what it is, I think it is highly unlikely that any of those games will be played. Gini Dietrich: Well, good, then you can be optimistic that you don’t have to go and shoot photos. Chip Griffin: There you go. Yeah. I can be optimistic to have some, some evenings to catch up on, on real work instead of- Gini Dietrich: That’s right. That’s right … Chip Griffin: photography. But- That’s right … optimism is kind of the theme of the day here though, because we have recently completed the SAGA Agency AI Survey, and it, it turns out that agency owners, to nobody’s surprise, are eternally optimistic, and they are astoundingly optimistic about AI, and how they’re using it and what it means for their businesses. Gini Dietrich: Yes, indeed. So I looked at the results, and that is my takeaway as well, is that they’re extremely optimistic. 89% have regular or widespread use, 74% use it every day, 89% expect AI use to grow over the next 12 months. And so, yes, it is very optimistic. 88% report productivity gains, and 79% report quality gains. Chip Griffin: It is amazing how much work AI is doing for agencies today. It is, it is frankly unbelievable, and I mean that literally. Gini Dietrich: Literally, yes. Chip Griffin: I do not believe it. Yeah. I have either stumbled across a sample of the earliest adopters who are most interested in AI and have really taken it the furthest, or more likely, people don’t really understand what’s out there and so therefore think they are further ahead than they are. Gini Dietrich: Yeah. I think it’s… Well, I mean, I will, I will say that the head of, the ahead of peers piece of it, so the data said that 53% believe that they’re somewhat or further ahead than their peers, and only 13% think they’re behind. That’s mathematically impossible. And so I think my take on it, and I’d love your take as well, is that they’re grading themselves on their usage and not on the operational depth of it. So for instance, they’re using ChatGPT every day as a habit, but they’re not operationalizing AI as a business model, and I think that 53% are confusing the two. Chip Griffin: Yeah, I mean, I, I think it’s probably a multitude of factors. I think part of it is that agency owners visualize a very low bar for their peers when it comes to AI. Gini Dietrich: Okay. Chip Griffin: And I, I think part of that is that people aren’t hearing a lot of examples of how agency, other agencies are using- Gini Dietrich: Sure … Chip Griffin: AI. They’re not as active as some of us may be in going out and seeing how other industries, similar industries are using AI and really testing the limits and understanding what’s possible. So I think part of it is that they don’t have an appropriate baseline to know whether they are indeed ahead or not because they’ve set the bar so low in their own minds. And I think that part of it is, you know, this point that if they’re just using it at all, they think that puts them ahead. Gini Dietrich: Yeah, I think that that’s what’s going on. I think that they’re, that they’re saying, “Well yeah, I use it every day.” And that’s, and that’s what makes them think that they’re ahead. Chip Griffin: Right. But I, I think as we dig in deeper and we look at how they’re actually using it, it’s pretty obvious that, that most of the usage by these owners is what I would call generative AI 101. Draft me an email. Yep. Help me create a blog post or a social post. Gini Dietrich: Yep. Chip Griffin: It is– There’s nothing in this data that suggests that there is widespread innovative use of it, widespread use of it for internal operations or for business development or any of those things. It really appears to be sort of the basics, sort of the things that people were talking about a year or two ago in terms of generative AI, and that seems to be where most of the activity and most of the stated value is. But even in those areas, there’s a good swath of agencies that aren’t even doing that. Gini Dietrich: Right. Chip Griffin: I think the, if I recall correctly, the number was only like 74% are using AI to help revise or edit content. It’s mind-boggling to me that that’s not almost 100%. Gini Dietrich: Yeah, I agree. Yes. Chip Griffin: Because it’s the easiest way to improve the quality of your content. Gini Dietrich: Yes, it is. Yes. Chip Griffin: So I just, I can’t even imagine not just saying, “Hey, take a quick look at this.” I mean, even if it’s just to proof it. Just take a look through- Right … make, make sure I haven’t- Right … missed anything obvious here, and you know. Right. Because anytime I run it through, it tends to find something. Gini Dietrich: Yep. Chip Griffin: So why aren’t you at least doing that? Gini Dietrich: Yeah, I mean, it’s funny you say that because we just submitted an article to PR Daily, and I know that Allison Carter is a huge, huge, huge, huge stickler for AP style. So I have an AP style agent, and I ran it through there, and it, I think it got five or six different things that I had missed. I was like, “Thank heaven.” Like, ’cause she, she will send it back. She’ll be like, “Nope.” I mean, huge stickler. So, and like, yes, to your point, like you should be using it for that, 100%. Chip Griffin: Yeah. I mean, that’s just– to, to me that’s a very basic use, but there are so many great things that you can do with it. I mean, the, the tiny percentage of people that are using it for anything design related- Gini Dietrich: Right. Yeah … was- It was almost 0%. Yeah. Yeah. It was, it was shocking to me- It was shocking, yep … Chip Griffin: that such a small percentage seem to be using it for that, at all. I mean, we didn’t say you’re using it for every image or every video or those kinds of… But if you’re not even experimenting with it- Gini Dietrich: Yeah … Chip Griffin: you’re missing a real opportunity because there’s a lot that you can do with it. Now, I don’t– you know, one of the things that, that I don’t know is, you know, what percentage of these people may not do this because they have the ethical concern, right? And I’ve, I’ve been at a few events recently and watched a few talks online where, you know, there, there’s, there is an, what I consider an unnatural resistance to AI because of use of electricity or- Gini Dietrich: Yeah Chip Griffin: or because of- Data centers and, yeah … concerns over copyright and that kind of stuff. And so it causes people to swear off the platforms and tools altogether, rather than saying, “Let’s try to find solutions to all of these things.” And l- and let’s face it, there are solutions being sought for all of it, whether it’s the electricity angle, whether it’s the copyright angle. There’s a lot of work being done in that area, and for individuals to just say, “No, I’m just, I’m not even gonna do this,” is extraordinarily shortsighted in my view. Gini Dietrich: Oh, 100%, yeah. I, I mean, I think we’ve both talked about this ad nauseam, that you should… I don’t believe that AI is going to replace us. I believe that people who know how to use AI effectively are, is what’s gonna replace you. So if you’re putting your head in the sand, you are, you will be replaced for sure. Chip Griffin: Yeah, absolutely. I, I think the other place that was interesting, and you flagged this in, in your pre-show notes, is that they’re reporting largely productivity gains, and yet revenue seems to be flat or declining. Doesn’t really match up. Gini Dietrich: Nope. Again, doesn’t work. AI’s making everyone faster at work, but it’s not growing the business. That is not what we’re trying to do. So what it tells us, right, is that AI is being absorbed into the existing scope There’s silent commoditization so that clients are getting more for the same less, for, for the same fees, so we’re, we’re over-servicing. We’re filling our freed hours with admin, more client servicing or more meetings, and more billable work on undifferentiated services rather than building anything scalable. So that’s what I think is happening, is all of the work, all of the AI that… All the work that AI is doing is being absorbed into existing services, into existing fees, and we’re over-servicing rather than building new product lines or new service lines. Chip Griffin: Yeah, and there are so many opportunities for agencies to truly be innovative and to find these new things that it seems to me that, that any agency owner should be thinking about that and not so much just, you know, “How can we incrementally improve productivity? How can we make sure that we’re claiming we’re ahead of the rest of the pack?” How can you actually make a difference for your business for the long term? Because there is, there is huge runway to be had here, and now is the time to be experimenting when costs are much more reasonable than they are likely to be in the not-too-distant future. I can’t put a particular timeline on it- Yep but it is, is blatantly obvious that the cost of all of these tools is going to go up. Gini Dietrich: Yep … Chip Griffin: as it has with everything else. I mean, I remember the early days of the land grab of Google Ads, and I built an entire business on the back of really cheap Google ads in the early days. And those same ads that I got for pennies back twenty-five now are twenty dollars or more per click for the exact same search terms. And so the, these costs are going to increase. Now is the time to experiment and figure out what works and what doesn’t when the cost of failure is much lower. Gini Dietrich: Yeah, I mean, I think you’re right. Like, the cost of failure is lower. The risk to failure is lower. Like, it’s… And it’s actually fun. You know, I did an, a webinar for IABC last week, and I showed them the PESO Model diagnostic that we just launched, and people were like, “How did you do this?” And I’m like, “I vibe coded it.” Like, I did it. Right. I was like, “Here’s what I want. Here’s what I want it to do,” and it took two or three iterations for me to get it exactly right, and there will be a version two because now that I’m seeing people take it, I’m like, “Oh, okay, we should change that question or move this around.” Like, right? But I launched a version one out there just to see, and we’re getting data from it. I get all of the data, which is fantastic. I can see where people sit in the PESO Model maturity ladder. You don’t have to have a copyright like I have with the PESO Model. You can absolutely do… Like, we just vibe coded an ROI calculator for our lead nurturing program for, you know, prospects. Here’s an ROI calculator. Here’s the four things that we hear prospects say they have challenges with. Here’s how much we think it… Like, and you can move the numbers around, and you can toggle things. We vibe coded that. Right. We didn’t have to hire a developer for it. We did it internally, and it was super fun to work on as a team. So there’s so many things that you can do. Chip Griffin: That really there’s no shortage, and there are plenty of people out there who are sharing different ideas- Yes … and so the inspiration that you can take- Gini Dietrich: Yes. Yes … Chip Griffin: from others is immense. Gini Dietrich: Yes. Chip Griffin: But I, but I do worry that, you know, that this survey sort of reinforces what you and I have talked about which is that, that there’s not enough awareness and incentive apparently amongst agency owners to be pursuing these paths, and it does seem to be much more of a complacent attitude towards the use of AI in their businesses. I will say, it, I mean, at least it is… I was encouraged by the fact that agencies do not seem to be seeing clients calling up and saying, “Hey, we wanna cut your fee.” So that’s- Yep. Yeah, that’s good. Yep … that’s, that’s been a widespread fear- Yep … but it was- Yep … the, the data was quite clear that that is not something that is happening at least at the moment. We obviously don’t know whether clients are just deciding to do things on their own internally, and so, you know, maybe agencies are losing renewals or pitches to internal use of AI. Didn’t ask that question in particular. Maybe for a follow-up on somewhere down the road, that would be a good follow-up question. Mm-hmm, mm-hmm. But honestly, I was a little surprised that, that there didn’t seem to be any direct pricing pressure, at least from AI from clients. Gini Dietrich: Yeah, and I will, I mean, focus group of one, I will agree with that. One of the things that we are seeing is not pricing pressure, but we work with big companies, and going through procurement, which is always fun, the questions that we’re getting are, “How are you using AI? What environments do you use? How are you protecting our data? You know, how will you use this specific data?” So they, they ask those really specific questions, and we have to outline exactly what we’re going to do, and we can’t stray from that. So if something comes along six months from now that will improve it or make it better, we have to go back and revise sort of the AI policy that we’ve created with them with procurement. But that’s what we’re seeing so that it’s less about you should charge us less and more about we wanna know exactly what you’re doing with our information so that we can protect it, and we can firewall it and do all of the things that we need to do to make sure that it stays safe. Chip Griffin: Yeah, and the largest enterprise clients are always more worried about that stuff than anybody else. Of course. And so if- Of course … you know, as, as we’ve talked about before, if that’s a market you’re gonna play in, then you need to understand the impact not just on AI but other things. You need to price accordingly for that headache. And more importantly to your point about, you know, making sure that you don’t make a change six months from now that, that it violates the agreement, that, you know, it’s, it’s important that you have the infrastructure in place to manage those kinds of accounts. Which is, you know, these are all just more reasons why I would encourage most smaller agencies to steer clear of these because while they, they sound like great opportunities- … they come with a whole lot of extra headaches- Oh, yes … that you’re probably not- Gini Dietrich: Yes … Chip Griffin: thinking about. And if you’ve never had to experience it directly yourself, you have a, a real good chance of stepping in something somewhere along the way because you, you didn’t set up and you didn’t make sure that everything you do gets vetted by somebody who is familiar with the contract terms. Yeah. Which in a small agency is probably you, the owner, and do you- Yeah … really wanna be- Yep … filtering all of that kind of stuff? Gini Dietrich: Yeah. Yeah. Chip Griffin: Go ahead. Gini Dietrich: Oh, I was just gonna say, there’s also the, which we started to talk about, but 99, 98% are using AI in client work, 13% put it in contracts, 15% charge for it, 61% have no plans to charge, and you mentioned that 88% haven’t had a client ask for a discount. Chip Griffin: Yeah, I mean, I guess this is an area where I had less concern, honestly, because, I think that I, I’m not sure I would agree that agencies should be charging for AI explicitly. I think it should be creating new value that you can charge for. Gini Dietrich: Yes. Yes. Chip Griffin: But I, you know, one of the reasons why I put that question in there was because I was actually a little concerned that agencies might be explicitly trying to charge- Gini Dietrich: Interesting Chip Griffin: for some of these AI tools, and I, and I think that you shouldn’t because to me that’s like, you know, charging specifically for a freelancer or something like that. You, you need to be in a position where you’re focused on what are you producing in terms of deliverables, results, et cetera, for the client, and not the mechanics of how you get there. Because if you get into the, the space where you’re charging for the tools or for the use of AI, it takes away some of your flexibility in the future- Gini Dietrich: Mm-hmm … Chip Griffin: to either earn a greater profit or shift how you’re just doing things operationally or any of those kinds of things. So I’m actually not a fan of calling it out specifically, but it should create additional value for you- Yeah that you can charge for that. Gini Dietrich: Yes. Chip Griffin: I, I don’t- my guess is that people looked at it as a more direct are you charging for AI itself, and- Yeah … and so I was actually happy that there wasn’t a lot of that. Gini Dietrich: Yeah, I would agree with that. You know, I think if you think about using AI to create new service lines, to create new opportunities- And really, I’m, I’m sure that every single person listening to this has a list of things they’ve always wanted to do. Our ROI calculator’s a great example of that. The PESO model diagnostic is another one. Like, I have probably four pages in my notebook of things that I would love to try at some point. This makes it accessible. You can do it yourself. You don’t have to wait until you can hire a developer. You don’t have to wait if you wanna build an app. You don’t have to wait until you can afford to hire an app developer. You can actually do this on your own. Will it be perfect? Will it be, you know, as great as, as if you hired a developer? No. But taking it out there as a beta test or a version one, absolutely you can do that, and test it out and see if it works, see if your idea has legs and has merit. And then use that to generate some income that then eventually you would hire a professional to help you repackage it and make it beautiful. Chip Griffin: Yeah, because I mean, you know, a lot of people are vibe coding apps and that kind of thing, and, and it is, it’s great that it gets you there, and it’s great that it, it’s causing you to expand your horizons. I think people do need to keep in mind that maintaining these applications over time- Yeah … requires a little bit more effort than- Yeah … than I think some people realize. Yeah … I’ve seen plenty of people vibe code these apps and be like, “Oh, cool. We’re all done.” Well, yeah, but if you’re gonna have a lot of users on it over time, there are gonna be hiccups. People are gonna do things that, that you don’t imagine. So if it’s something simple- Gini Dietrich: And I saw on Reddit yesterday that somebody had vibe coded an app and, and took it to, like, 40 people to beta test it, and it worked so well that it was costing him a significant amount of money- Yeah … to keep it going and he was like, “I don’t know what to do.” So there are those pieces of it, too, but I think just experimenting with some of your ideas, AI can help you do that for sure. Chip Griffin: Yeah, and if you can get to the proof of concept stage, that at least opens the door- Yeah … for you to, to begin to think through a rational business model for it. But you know, you, if you don’t even experiment, then you’re never gonna have that opportunity. And that brings us to the last point that I wanted to raise from the survey, which is this, the disconnect between how owners perceive their own capabilities with AI and their team’s capabilities- Mm-hmm … with AI. Gini Dietrich: Mm-hmm, mm-hmm. Chip Griffin: And owners, their optimism, extends very much to themselves, and they see them as at the – themselves as at the leading edge of AI, with their teams lagging behind. Not incompetent or inept or anything like that, but it was, I think it was 84% of owners rated themselves as moderately or very knowledgeable about AI, and 61% of their team as the same. So obviously a meaningful difference between those two. I think that, that 84% is extraordinarily generous scoring for the owners in terms of their knowledge of AI because I have conversations with a lot of owners. I would describe very, very few as very knowledgeable- And a small percentage as moderately knowledgeable. I think slightly knowledgeable is where I would put more- Gini Dietrich: Yes, I would agree with that … Chip Griffin: at least if we’re not grading on a curve. If we’re, if we’re grading on, you know, comparison to other similar professionals, I, I just don’t see small agencies as a place where AI today, at least, is thriving. Gini Dietrich: Yeah. I totally agree with that, and like you, I mean, I’m not so much in the coaching business anymore, but I have lots and lots and lots of friends who run agencies, and same thing. Like, it’s… I would say it’s slightly knowledgeable. Chip Griffin: Yeah. And, but I do agree that probably many of their teams lag behind them because the teams don’t have the time. The owner isn’t making the investment in them in terms of time- Yep … or products or services. Gini Dietrich: Yep. Chip Griffin: And so if you want to see that change in your agency, you know, you do need to drive that. You do need to encourage your team to be using more of these things. I mean, I… One of the numbers that did concern me was, I think half of the owners said that one of their biggest concerns with AI was their team’s over-reliance on AI. I am not seeing any evidence anywhere of over-reliance on AI by any agency employee. Gini Dietrich: Oh, I do. Chip Griffin: Over-reliance? Gini Dietrich: Mm-hmm. Chip Griffin: Okay. Gini Dietrich: Yeah. Chip Griffin: Do tell. Gini Dietrich: Mm-hmm. My own team. Sometimes I’m like, you guys- Chip Griffin: And I suppose part of this is how you define over-reliance. Gini Dietrich: Let’s not use AI for everything. You gotta actually use your brain. Chip Griffin: Fair enough. Mm-hmm. I guess, yeah, I, I guess to me, in the use cases that I see, with most agencies, it’s not relying on the AI enough and less so over-reliance, but I’m sure there are cases. Gini Dietrich: It is over-reliance in my organization for sure. Chip Griffin: Okay. That is good to know. So in any case, lots of room for agencies to continue to improve on AI, but happy that, that there is this optimism. I, I much prefer this to… I, you know, I when I put this survey out, I wasn’t sure if it was gonna be just all fear and doom and gloom and oh my God, you know- Yeah, sure … what is AI gonna do to my business? Yeah. ‘Cause you hear a lot of that- Mm-hmm … you know, when you’re talking with- Mm-hmm … agency owners. But for the most part, it doesn’t seem to be the case. It, it does… I think there are certainly pockets of over-optimism to a degree that, that needs to be addressed, and there needs to be more experimentation, more innovation, more investment and all of those things if agencies are really going to thrive with AI in the future. Gini Dietrich: Yeah. I totally agree. Chip Griffin: So with that, that will wrap up this episode of the Agency Leadership Podcast. I’m Chip Griffin. Gini Dietrich: I’m Gini Dietrich. Chip Griffin: And it depends.

In this episode, host Don Adeesha sits down with Naren Arulrajah, CEO of Ekwa Marketing, to confront the biggest shift in local healthcare marketing in a decade. AI is now answering patient questions directly on the search page, the click is disappearing, and the old SEO playbook of rank-click-book is officially dead for aesthetic practice owners. Naren breaks down the financial reality of zero-click search, why Google Ads cost 5 to 10 times more than organic traffic, and why only the top 3-5% of practices get free traffic in any given market. He explains AI Overviews, AI Mode, and CRUX, while warning that AI-written healthcare content will get your site blacklisted from Google rankings entirely. The episode closes with Naren's framework for owning your patient pipeline: rank for 100+ keywords on page one, build E-E-A-T through credentialed provider bios, capture paragraph love-letter reviews at peak patient happiness, and demand proof, not promises, from your marketing firm. The practices that move into the top tier now will be the ones standing when the market sorts itself out.

Is Google deliberately obscuring its AI search mechanics to protect its 20-year monopoly? In this episode of Digital Marketing From The Coalface, we dive into the smoke and mirrors of the latest Google AI guidelines, which frustratingly claim that nothing has actually changed. We also explore the widening divide between building websites for human journeys versus AI machine crawlers, and try to bridge the gap between marketing strategy and web engineering as we discuss why older, structurally simple websites might perform perfectly fine, while modern JavaScript-heavy, lazy-loading pages can be entirely invisible to AI agents. We also unpack the shift toward headless CMS to resist the heavy load of AI crawlers and deliver lightning-fast web pages, and we contrast human-centric design, which prioritises branding and UI, with agent-centric design that demands clear structure, entities, and metadata. Finally, we cover the topic of deep integration between CRM and Google Ads to track meaningful B2B conversions. The reality of keeping up with AI search is an exhausting marathon, but endurance is key.

Don't Launch on a FridayWhat happens when a Google Ads campaign burns through its budget in hours? Or when AI starts making optimisation decisions you don't fully trust?In this candid episode of PPC Live The Podcast, Anu Adegbola sits down with Menachem Ani — founder of JXT Group and long-standing Google Premier Partner — to unpack the real mistakes PPC professionals make, the lessons that come from them, and why honesty matters more than perfection in paid media.With over 20 years of experience in digital marketing, Menachem shares stories from the early days of Google Ads, campaign mishaps that still haunt him, and why modern PPC has become both more powerful and more dangerous in the age of automation and AI.Together, they discuss:Overspending budgets from simple bid mistakesWhy you should never launch campaigns before a weekendThe dangers of “set it and forget it” automationPMAX misconceptions agencies still get wrongAI Max, Claude, and the future of autonomous PPCWhy strong client relationships matter when mistakes happenHow managers should handle team errors with accountability and graceThe growing pressure of keeping up with AI-driven advertisingThis episode is a refreshing reminder that even experienced PPC professionals make mistakes — and that learning from them is what truly matters.Menachem Ani is the founder of JXT Group, a Google Premier Partner agency specialising in paid media strategy, Google Ads automation, and performance marketing innovation. He is a respected industry speaker and contributor to publications including Search Engine Land, SMX, brightonSEO, and PPC Live.Slow down to go fasterAlways double check budgets and bidsNever launch major changes on a FridayAI tools still require human oversightStrong client relationships can survive honest mistakesGreat PPC managers create learning cultures, not fear culturesLinkedInX / TwitterJXT GroupFollow PPC Live The Podcast for honest conversations about PPC, paid media, AI, automation, and the realities of working in digital marketing today.

Günde 2.000 TL harcayıp 10.000 TL kazanırken, her şeyin harika gittiğini düşünürsünüz. E-ticaret panelinizde yeşil bildirimler arka arkaya düşer. Sonra o ölümcül kararı verirsiniz: "Madem 2.000 TL'ye 10.000 TL kazanıyoruz, bütçeyi 10.000 TL yapalım da günde 50.000 TL kazanalım!" O butona basarsınız ve ertesi sabah acı gerçekle yüzleşirsiniz: Satışlar çakılmış, o çok güvendiğiniz ROAS yerle bir olmuştur. Ajansınızdan veya danışmanınızdan ise o klasik savunma gelir: "Algoritma öğrenme sürecine girdi, 15 gün dokunmayalım..."Peki, işin aslı gerçekten bu mu?20 Mayıs 2026 tarihli 91. bölümümüzde, dijital pazarlamanın en kanayan yarası olan Reklam Bütçesi Ölçekleme (Scaling) konusunu masaya yatırıyoruz. CEO'ların, CMO'ların ve e-ticaret sahiplerinin bütçe artırırken düştüğü büyük tuzağı, algoritma matematiği ve tüketici psikolojisiyle filtresizce deşifre ediyoruz.Bu bölümde neler konuşuyoruz?Google ve Meta algoritmalarında "bakkal hesabı" neden çalışmaz?Yapay zekanın "açgözlülük kapanı" ve PMax (Performance Max) öğrenme süreciNöropazarlama: Bütçeyi artırdığınızda tüketicinin beyninde oluşan "Reklam Körlüğü" (Ad Fatigue)Türkiye e-ticaret pazarındaki artan tıklama maliyetleri (TBM) ve dikey ölçeklemenin (Vertical Scaling) zararlarıMakineyi bozmadan büyümek için 3 Altın Kural (%20 Kuralı, Yatay Ölçekleme ve UX Optimizasyonu)Ayrıca bu bölümde radikal bir kişisel kararımı paylaşıyor ve Anadolu Yakası'ndan Avrupa Yakası'na (Levent) taşınma serüvenimi de araya sıkıştırıyorum. Yeni ofis, yeni vizyon ve tabii ki yaklaşan bayramın coşkusu bu bölümde sizlerle!E-ticaret reklamlarınızda "öğrenme süreci" masalları yerine gerçek kârlılıkla ilgilenen bir partner arıyorsanız, markanızın matematiğine odaklanan ekibimizle tanışmak için joykek.com'u inceleyebilirsiniz. Eğitimlerimiz için ise joyakademi.com üzerinden Google Ads ve Meta Ads programlarımıza katılabilirsiniz.Videolu podcastlerimiz, sektör analizlerimiz ve tüm içeriklerimiz için platformlarda arama çubuğuna filtresizdijital yazarak ekosistemimize dahil olabilirsiniz. Eleştirilerinizi ve düşüncelerinizi paylaşmak için beni Instagram'da faruktoprakx hesabından takip etmeyi unutmayın.Şimdiden herkese iyi bayramlar, keyifli dinlemeler!0:00 - 1:24 - "Madem kazanıyoruz, bütçeyi artıralım" tuzağı ve çakılan satışlar1:25 - 3:18 - Yeni döneme hazırlık: Avrupa yakasına (Levent) taşınma kararı3:19 - 4:32 - Podcast'in yeni adı: Filtresiz Dijital ve SEO geçiş stratejisi4:33 - 6:21 - Algoritmanın "Açgözlülük Kapanı" ve Google PMax güncellemesi6:22 - 7:42 - Nöropazarlama: Reklam yorgunluğu (Ad Fatigue) ve amigdala7:43 - 9:16 - Türkiye pazarındaki acı gerçekler: ROAS illüzyonu ve artan TBM'ler9:17 - 11:24 - Filtresiz Strateji: Makineyi bozmadan bütçe nasıl ölçeklenir?11:25 - 12:41 - Büyümek kumar değildir: Veriyi okumak ve yeni iletişim kanallarımız12:42 - 14:02 - Joykek ile gerçek partnerlik, yaklaşan bayram kutlaması ve kapanış

What does it really take to scale your business with paid ads — without wasting money, burning out, or feeling overwhelmed? In this powerful episode, Allison Walsh welcomes paid advertising expert and entrepreneur Ashley Brock, founder of the Paid Ads Academy, to break down the mindset, strategy, and systems behind profitable business growth through paid traffic. Ashley shares her incredible journey from working with Fortune 500 brands like Coca-Cola, Michaels, and GameStop to building her own 8-figure company in less than three years. Together, Allison and Ashley unpack: The biggest mistakes entrepreneurs make with paid ads How to know when you're ready to invest in advertising Why your mindset around money directly impacts your sales How Ashley overcame fear and self-doubt while building her business What makes paid ads work across Facebook, Instagram, Google, YouTube, TikTok, Pinterest, LinkedIn, Spotify, and more The importance of data, testing, and customer lifetime value Why visibility is critical for scaling your impact and income How to stop relying on guesswork and become “findable” online Ashley also shares the emotional story behind the moment she bet on herself, invested in mentorship while pregnant, and turned uncertainty into her first six-figure day — a decision that ultimately helped launch an 8-figure brand. Whether you're a coach, creator, service provider, local business owner, or entrepreneur ready to grow your audience and revenue, this episode will help you rethink how you approach marketing, money, and scaling your business. If you're ready to learn how to turn visibility into consistent leads and real business growth, this conversation is for you. Ready to stop guessing when it comes to paid ads? Join Ashley Brock's 5-Day Win With Paid Ads® Challenge and learn how to attract the right audience, create profitable ad strategies, and become more “findable” online — without wasting money or relying solely on organic growth. ✨ Join the challenge here: https://paidadscoaching.com/challenge-604074?am_id=allison2763 Connect with Ashley: https://www.instagram.com/ads.with.ashley/ https://paidadscoaching.com/ https://www.linkedin.com/company/paid-ads-academy https://www.youtube.com/@ads.with.ashley https://www.facebook.com/WinWithPaidAds/ This episode was sponsored by Be A Mind Leader and AdventHealth for Women.  Learn more about Be A Mindleader here.  Learn more about AdventHealth for Women here   Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

There's a different kind of child care conference experience coming this fall… and Brian Duprey says it may be exactly what overwhelmed child care owners need right now. In this special episode of the Ask Brian and Carol series, Brian shares exciting details about the upcoming Child Care Genius Leverage Conference taking place in the Dominican Republic and explains why this event was intentionally designed to help owners work smarter, lead better, and finally experience more freedom in their businesses. Tune in as Brian talks about the concept of "leverage" and why it matters so much in the child care industry. Listen in as he shares how the conference will cover important topics like leadership, mindset, marketing, enrollment, finances, delegation, and systems that help owners stop feeling like they have to handle every problem and every decision on their own. Brian also gives listeners a behind-the-scenes look at the conference experience itself, including the relaxed daily schedule, all-inclusive resort, networking opportunities, and the popular poolside coaching sessions where attendees can connect directly with Brian, Carol, and the Child Care Genius coaching team. Join us as Brian explains why these events are intentionally smaller, vendor-free, and focused entirely on helping child care owners learn, grow, and recharge. If you've been thinking about attending a child care business conference but want something more practical, personal, and enjoyable than sitting in sessions all day long, this episode gives you a great preview of what the Child Care Genius Leverage Conference is all about. Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference: https://childcaregenius.com/leverage Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month!  Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

Getting an expert opinion about your Google Ads campaigns is always a good thing, right? Well let's talk about that. In today's episode Chris Schaeffer and Joey Bidner discuss the three types of audits you can get. Free, Paid, and AI. What should you expect from an audit and what should you avoid? All of that plus more in this week's Paid Search Podcast!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

David Pourquery is the founder and CEO of Groas, an AI company building what he calls a fully autonomous Google Ads management system. With a background spanning private equity, venture capital, and hands-on e-commerce, David built Groas to eliminate the inefficiencies he saw in traditional ad management. As a bootstrapped founder, he has scaled the platform to manage more than $35 million in monthly Google Ads spend while challenging the conventional marketing agency model. He brings a sharp, operator-level perspective on automation, margins, and how AI is changing business execution.

In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis talks through his real-world experience setting up AI receptionists for pest control companies inside HighLevel.AI receptionists are not one-size-fits-all. A pest control company may need different receptionist setups for missed calls, after-hours calls, weekend calls, termite inspection campaigns, Google Ads funnels, new customer sales calls, existing customer support, and seasonal promotions.Casey breaks down the different types of AI receptionists pest control companies can use, how they should be structured, and why the workflow behind the receptionist is just as important as the AI itself. From capturing missed leads to supporting free termite inspection campaigns, AI receptionists can help pest control companies protect their marketing investment and improve speed-to-lead.If your pest control company is spending money on Google Ads, Local Services Ads, SEO, direct mail, or other lead generation, this episode explains why your call-handling system needs to be just as strong as your marketing.To learn more about Rhino Pest Control Marketing, visit:Website: RhinoPestControlMarketing.comEmail: casey@rhinopros.comPhone: (925) 464-8383Search The Pest Control Marketing Domination Podcast on Spotify, Apple Podcasts, YouTube, and Facebook.

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ How to generate more leads, book more estimates, close more jobs, and maximize the opportunities already coming into your business. ✅ How to boost your average job value through upsells, financing, reactivations, and higher-ticket services that can dramatically increase your monthly sales. ✅ Why top landscaping companies use systems like Facebook ads, SMS follow-ups, and better sales processes to grow faster without burning themselves out. –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

If you want to scale your real estate or coaching business from $5 million to over $10 million, organic reach alone isn't going to cut it. In this special episode, Brent Daniels sits in the hot seat at a live Coaching Inc. event, interviewed by Storyteller Jet, to drop massive knowledge bombs on scaling through paid traffic and content creation.Plus, if you are stuck at $5K to $10K a month, Brent gives you the undeniable blueprint to hit six figures: get over your fear of other people's opinions, stop being selfish with your knowledge, and start livestreaming. If you want to leave a legacy of teaching and impact, this episode is your masterclass. Be a part of the TTP training program now.---------Show notes:(0:00) Beginning of today's episode(1:24) Brent's origin story and how Rich Dad Poor Dad inspired his entrepreneurial journey(2:20) Evolving from wholesaling and coaching to running a high-level Google Ads agency(4:29) Breaking down the "Alex Hormozi" content multiplication strategy(5:38) Why Meta rewards fresh creatives and why you need 30 to 40 new ads every month(7:03) Using a Video Sales Letter (VSL) to pre-qualify your inbound leads(9:25) How enforcing a minimum ad spend ($5,000/mo) protects your sales team(13:38) Biggest mistake entrepreneurs make when outsourcing their Google Ads to consultants(18:16) Stuck at $5K to $10K a month? Why you need to start livestreaming 10 hours a week(20:00) Overcoming the fear of judgment and accents to build a massive audience online(23:08) Using Zoom and a live Google Doc to control discovery calls(25:27) Why slowing down a prospect by taking live notes helps you gauge if they are a good fit(26:36) How Tom Kroll helps entrepreneurs find their true "why" and avoid burnout(29:51) Why overcoming your fear of judgment is the key to leaving a lasting legacy----------Resources:Rich Dad Poor Dad by Robert KiyosakiAlex HormoziMyron GoldenTom KrollJoe McCallJeremy HaynesEcamm LiveStreamYardHubSpot@realbrentdaniels on InstagramTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community  are endless, what are you waiting for?

Nobody builds a successful child care business completely alone. In this episode of the Child Care Genius Friday Training Podcast, Brian Duprey shares a candid conversation about why coaching can be one of the smartest investments a child care owner ever makes. From enrollment and finances to leadership, culture, systems, and mindset, Brian breaks down the areas where many owners struggle and explains how the right coach can help you avoid costly mistakes before they happen.   Listen in as Brian shares personal lessons from his own child care journey, including the expensive trial-and-error mistakes he wishes he could have avoided early on. He also talks about the difference between seeing coaching as an expense versus viewing it as an investment that can create long-term growth and profitability.   Tune in to this episode to hear practical insight on what makes someone truly coachable, why even top performers still need guidance, and how having the right mentor can strengthen both your business and your leadership. Whether you're feeling stuck, overwhelmed, or simply ready to grow to the next level, this episode offers encouragement and perspective for every child care owner.     Mentioned in this episode: Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

This week in search I covered, yep, heated Google search ranking volatility kicking in the middle of this week. Google updated its spam policies to say it also applies to Google's AI responses in Search. Google Discover...

#905 Want to build a 7-figure e-commerce business without holding inventory? In this episode, host Brien Gearin sits down with Ben Knegendorf, co-founder of Dropship Breakthru, to unpack how he went from stacking dog food at Walmart to running and selling multiple high-ticket dropshipping stores. Ben shares how he overcame fear and self-doubt, built his first store, and scaled into multiple 6- and 7-figure exits. He breaks down what drop shipping really is, how to land supplier relationships, why high-ticket beats low-ticket, and how to leverage Google Ads and SEO for maximum profitability. If you're curious about e-commerce, this episode is a masterclass in how to start lean, scale smart, and build a business around the customers you actually want to serve! (Original Air Date - 9/11/25) What we discuss with Ben: + From Walmart job to e-commerce success + Discovering high-ticket dropshipping + Importance of choosing your customer + How dropshipping really works + First steps to launching a store + Getting over the fear of calling suppliers + Why high-ticket beats low-ticket + Simple Google Ads strategy explained + Using SEO and content to drive sales + Building lean teams with big margins Thank you, Ben! Check out Dropship Breakthru at ⁠DropshipBreakthru.com⁠. Listen to ⁠The Dropship Podcast⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Ashley sits down with Brett Nikula, a seven-figure entrepreneur and licensed therapist who built Solace Counseling Associates into a market-leading practice and launched his online therapy coaching business, Marriage Essentials. Brett shares how mastering Google Ads created a snowball effect that let him own his local market, and walks us through the VIP day he did with Paid Ads Academy, where they rebuilt his online funnel from the ground up with simpler messaging and a strategy built on trust. In this episode, they break down:

What happens when a franchisor and its franchisees are both running ads at the same time, targeting the same people? In this episode, Alloy founder Rick Mayo sits down with Aren Johnstone, CEO of Franchise Ramp, to talk about one of the most misunderstood problems in franchise marketing: duplicate spend. Aren breaks down why national and local budgets so often work against each other, what a properly divided marketing funnel actually looks like, and how Franchise Ramp built a system that makes every dollar, national and local, work harder. Aren also shares how he got his start buying an e-commerce business his senior year of high school, why he eventually left that world for franchising, and what Franchise Ramp's no-contract model says about where their confidence comes from. If you are an Alloy franchisee, a prospective owner, or just trying to understand where your brand fund actually goes, this episode gives you a clear answer.

I am so excited to dive into today's topic because it is the heartbeat of everything we do here. We're talking about the Inventory Genius Operating System (IGOS). As a podcast listener, save $500 when you click here and enter code PODCAST2IGOS at checkout. I believe—no, I know—that every single product-based business owner needs this system. Why? Because I built it out of the ashes of my own failure. I'm sharing my story, not because it's easy to tell, but because it's the proof that business can be done differently. You don't have to play store anymore; it's time to build a business that actually serves you. My Journey: From Total Loss to Total Clarity In 2006, I opened my first brick-and-mortar retail store. I was chasing the entrepreneurial dream—expanding, franchising, and hitting top-line revenue goals. On the outside, I looked successful. I had a warehouse, a team of 12, and millions in sales. But behind the scenes, I was drowning. The Reality: I never took a consistent paycheck while my employees got raises. The Debt: I kept taking on more debt because I didn't understand that profit matters more than revenue. The Crash: Eventually, I lost it all—my business and my home. That pain gave me a burning desire to ensure no other business owner felt that way. When I started my next business (a subscription box), I did it differently. I built for profit from Day 1, took a paycheck from Day 1, and developed the system that became IGOS. Within 18 months, I sold that business for a profit. Why IGOS Works for Every Product Business Whether you are a $4 million brand with a decade of history or a six-figure e-commerce side hustle, the problem is usually the same: Inventory is eating your cash. The $4M Success Story: I worked with a client drowning in debt and guilt. In just one year of using IGOS, we paid off $500,000 in debt and turned her business into a cash-flowing machine. The E-comm Success Story: Another client, Megan, was infusing her own 9-to-5 salary just to keep her online shop afloat. Within six months of implementing IGOS, she was profitable enough to take her family on a six-month trip around the world while the business ran itself. The Core Framework: The Three Layers of IGOS We build your business back up using three interconnected layers: 1. The Relationship: Cash Flow + Inventory This is the foundational truth: Cash and inventory are directly connected. * If you buy too much, your cash is stuck on a shelf. If you buy too little, you lose sales. IGOS moves you away from gut feeling and emotion and moves you toward data-driven decisions. 2. Financial Structure & Rhythms Once you understand the connection, we build a system to maintain it. Most owners are reactive—panic buying or holding "fire sales" out of anxiety. We create a predictable rhythm. Note: You don't need to be a math whiz! I'm not an accountant or a CPA. I've made this simple, bite-sized, and accessible for everyone, even if you hate numbers. 3. Sustainable Operations This is where you move from surviving to thriving. We build operational systems that your team can follow and that can scale with you. We replace your daily chaos with absolute clarity. Stop Playing Store IGOS isn't a magic wand or a trendy strategy; it's a system that addresses the root cause of your financial stress. If you have inventory—whether it's clothing, dog food, or handmade goods—this will work for you. Ready to change your story? Stop frantically chasing money and start building with strategy. Visit: www.ciarastockeland.com Action: Click on "Work With Me" and get the Inventory Genius Operating System today - save $500 with the code PODCAST2IGOS I want to hear your success story next. Let's stop playing store and start building a business that pays you back! Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe More About the Episode Sponsor:Get $300 off your first month of Pie, and start attracting more high-intent customers through Google Ads and AI search. Claim the offer here: https://getpie.com/contact?utm_source=Ciara+Stockeland&utm_medium=Podcast&utm_campaign=300+offer

Bringing your spouse or partner into your child care business can be one of the most rewarding—and challenging—decisions you'll make as an owner. Tune in to this episode of the Child Care Genius Podcast as Brian is joined by special guest co-host Michael Braswell for a real, honest conversation about what it truly means to play a supporting role in your business. Listen in as they share personal experiences from their own journeys working alongside their spouses, including the challenges, adjustments, and lessons learned along the way. From defining clear roles and responsibilities to building trust and avoiding micromanagement, they break down what it takes to create a strong partnership both at work and at home. If you've ever struggled with boundaries, communication, or balancing business with family life, this episode will hit close to home. Join us as Brian and Michael dive into practical strategies like starting small, creating clear "lanes" of responsibility, and working toward win-win decisions instead of power struggles—while also highlighting how mindset, positivity, and strong communication can shape both your business success and your relationship at home.     Mentioned in this episode: Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

Performance marketing, affiliate media buying, and e-commerce brand building collide in this episode exploring how Tactical Snacks was built for military and first responders.ABOUT THE EPISODE ⸻ In this episode of The Truth About Social Ads, Jason Smith sits down with Greg Potapenko, a Canadian Army veteran and performance marketer who transitioned from affiliate marketing and paid media into building Tactical Snacks — a military-inspired better-for-you snack brand.Greg shares his journey from immigrating to Canada from the Soviet Union, serving more than two decades in the Canadian Army, competing in national marksmanship competitions, and building an affiliate marketing agency focused on Google Ads and direct response marketing. The conversation dives deep into the realities of affiliate media buying, the collapse many marketers experienced after iOS 14 updates, and how Greg leveraged his experience in e-commerce, paid ads, and consumer psychology to launch Tactical Snacks. The episode also explores startup validation, crowdfunding-style product launches, TikTok Shop strategy, and building a niche CPG brand for military, law enforcement, and first responders.ABOUT THE GUEST ⸻ Greg Potapenko is a performance marketer, Canadian Army veteran, and founder of Tactical Snacks. He previously built an affiliate marketing agency focused heavily on Google Ads, paid media, and direct response marketing before transitioning into consumer packaged goods and e-commerce entrepreneurship.With more than two decades of military experience and years in affiliate marketing and Shopify-based e-commerce, Greg combines direct response advertising expertise with community-driven brand building. Tactical Snacks focuses on low-sugar, low-calorie sweets and protein snacks designed for military personnel, first responders, and health-conscious consumers looking for better snack alternatives.

The Data Problem Killing Your Google Ads Results (And How to Fix It) with John Horn>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0 Hosted on Acast. See acast.com/privacy for more information.

#899 Want to build a thriving Google Ads agency with real results? In this episode, host Brien Gearin sits down with Shri Kanase, founder of Yoru Marketing and YouTube educator, to unpack how he built a 7-figure agency rooted in real e-commerce experience. Shri shares his journey from dropshipping in high school to scaling high-ROAS Google and Bing ad campaigns for brands doing $50K+/mo. He breaks down how to find your niche, attract clients organically, price for profitability, hire global talent, and adapt to AI's evolving role in paid search. Whether you're starting an agency or scaling one, this episode is a masterclass in strategic, data-driven growth! (Original Air Date - 9/8/25) What we discuss with Shri: + Shri's start in e-commerce as a teen + Transition from brand owner to agency founder + Importance of niche-specific agency focus + How he got his first client from YouTube + Offering Bing Ads as a strategic differentiator + Pricing models: retainer + ad spend percentage + Hiring and managing a lean global team + Why he avoids working with unproven startups + Adapting to AI in Google Ads and search + High-ROAS opportunities with Bing for certain niches Thank you, Shri! Check out Yoru Marketing at ⁠YoruMarketing.com⁠. Follow Shri on ⁠Instagram⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

  In this episode, Ray Cochrane leads with Mozilla shipping Firefox 150 with 271 patched bugs found by Anthropic’s Mythos system, the first major real-world deployment of the AlphaGo-Moment cybersecurity tooling. He also covers a 9-year dormant Linux kernel root, a college student stopping Taiwan’s high-speed rail with a software-defined radio, GitHub MCP secret scanning going GA, the NVIDIA NeMo lawsuit surviving its motion to dismiss, the Hugging Face Reachy Mini app store, Anthropic’s Auto Mode for Claude Code, and the 4-gigabyte AI model Chrome silently installed on your computer. – Want to start a podcast? Its easy to get started! Sign-up at Blubrry – Thinking of buying a Starlink? Use my link to support the show. Subscribe to the Newsletter. Email Ray if you want to get in touch! Like and Follow Geek News Central’s Facebook Page. Support my Show Sponsor: Best Godaddy Promo Codes Get 1Password Full Summary Cochrane opens the show with the AlphaGo Moment moving from theory into production. Mozilla shipped Firefox 150 this week with 271 patched bugs that Anthropic’s Mythos system found. Furthermore, the broader episode threads a clear pattern: AI tooling is reshaping security, developer workflows, and consumer software faster than the surrounding ecosystem can absorb it. The show closes on the four-gigabyte AI model Chrome installed on a billion machines without explicit consent. Mozilla Ships 271 Mythos Bugs in Firefox 150 Mozilla ran Anthropic’s restricted Mythos system against the Firefox 150 codebase before shipping. The result: 271 found bugs (180 high severity, 80 moderate, 11 low) baked into the release. However, the bigger number is the year-over-year jump. April 2026 shipped 423 total Firefox security fixes versus 31 a year prior. The breakdown for April: 271 from Mythos, 41 from external researchers, and 111 from other internal sources. Cochrane is sticking to his guns on calling this the AlphaGo Moment for cybersecurity. Skeptics argue Mythos is industrial-scale fuzzing because most found bugs sit in memory-safety territory. However, his counter is the velocity itself. Furthermore, he frames the resistance as carriage-versus-cars: humans-first research still grounds the tool, but throughput is the win. The Firefox CTO put it directly: defenders finally have a chance to win, decisively. For developers asking whether Mythos changes anything if they already run fuzzers, Cochrane’s answer is yes, and not even close. Additionally, he notes Mythos is restricted-access. The broadly available tier is Claude Opus 4.7, which Mozilla used since February before getting onto the restricted program for the Firefox 150 cycle. Run Opus 4.7 first. Sponsor: GoDaddy GoDaddy has been sponsoring this show for over twenty years. Economy hosting starts at $6.99/month, WordPress hosting at $12.99/month, and domains at $11.99. Use codes at geeknewscentral.com/godaddy for exclusive deals and to directly support the show. Copy Fail: 9-Year Linux Kernel Bug, 732 Bytes to Root A 9-year-old dormant Linux kernel bug got disclosed April 29 as CVE-2026-31431. Researchers published a 732-byte Python script that roots every major Linux distribution shipped since 2017. Additionally, CISA added the CVE to its Known Exploited Vulnerabilities catalog on May 1 with a May 15 federal deadline. The bug lives in the kernel’s crypto socket layer through the AF_ALG AEAD interface, originating in a 2017 in-place crypto optimization that lacked bounds checking. Cloudflare published their post-mortem this week. Their first instinct was to remove the kernel module entirely. However, service dependencies forced a workaround instead. Cloudflare resumed normal patched-kernel reboot automation across their 330-city fleet on May 4, with manual reboots and rollouts continuing after. Taiwan Rail Stopped by a 23-Year-Old With a Software-Defined Radio A 23-year-old Taiwanese university student with the surname Lin spoofed a TETRA general alarm signal on April 5, stopping trains on Taiwan’s high-speed rail. The accomplice supplied the radio parameters. Both were arrested by month-end. Lin posted NT$100,000 bail; the accomplice posted NT$80,000. The incident hit at 11:23 PM during the Qingming holiday weekend, stopping three revenue passenger trains plus one deadhead. Furthermore, the system has been in service for 19 years without rotating its cryptographic parameters once. Cochrane notes this is exactly the type of long-dormant infrastructure flaw that Mythos-class tooling catches, if anyone bothers to point it at the wires we already have. GitHub MCP Secret Scanning Goes GA GitHub’s secret scanning in the MCP server hit GA on May 5, with dependency scanning entering public preview the same day. Both released after a seven-week public preview run starting March 17. Additionally, the feature lets MCP-compatible coding agents (Copilot CLI, VS Code, JetBrains, Claude Code, Cursor, Windsurf) detect exposed secrets before commits or pull requests. Findings are ephemeral. They surface only in the current chat session and don’t persist as GitHub alerts. Sources disagree on scope: GitHub’s GA changelog says repo-level or org-level settings work, while the docs say only org-level applies. Cochrane flags the open question of whether MCP prompt injections could be exploited to send discovered secrets elsewhere. Subquadratic Debuts a 12-Million-Token Context Window Miami-based Subquadratic emerged from stealth on May 5 with a $29 million seed round and a reported $500 million valuation. Their model, SubQ 1M-Preview, runs on a new Subquadratic Sparse Attention architecture (their technical writeup calls it Selective Attention; same acronym, different second word). The headline claim: a thousand-times reduction in attention compute at 12 million tokens versus frontier models. However, that figure is vendor marketing math. There is no peer-reviewed paper, no public weights, and no independent benchmark replication. Researchers are demanding independent proof. Furthermore, CTO Alex Whedon’s pull line, “Retrieval / RAG plumbing is a waste of human intelligence,” signals how aggressively they want to position against retrieval-augmented architectures. ChatGPT Goblins, China’s “Catch You Steadily”: Sycophancy Is Universal Last week’s ChatGPT goblin obsession has a Chinese-language twin. The model overuses a phrase translating as “I will steadily catch you.” Additionally, a new Stanford and CMU study called ELEPHANT shows social sycophancy is universal across all 11 LLMs tested with 2,400-plus participants. Models endorsed users 49 percent more than humans did, and 47 percent even on harmful prompts. Alibaba’s Qwen and DeepSeek topped the rankings. Cochrane notes sycophancy is obvious once you’re aware of it but tricky to dissuade. Even with explicit instructions, longer context windows can reintroduce the behavior as the instructions get diluted. Furthermore, the trap is believing you’ve handled it. Once you think you’ve got it under control, you’re more prone to being influenced because you stopped watching for it. NVIDIA NeMo Lawsuit: Judge Tigar Denies Motion to Dismiss Three authors filed Nazemian v. NVIDIA in March 2024, alleging NVIDIA used The Pile and Books3 (approximately 196,640 pirated books) to train its NeMo AI framework. NVIDIA’s defense relied on the Sony v. Universal Betamax doctrine, arguing NeMo’s training scripts are general-purpose tools like a VCR. This week, Judge Tigar denied NVIDIA’s motion to dismiss in the Northern District of California. The headline quote: NeMo’s training scripts “have no other purpose than to speed up the process of infringement.” Furthermore, the judge rejected the VCR analogy outright. NeMo’s scripts are not general-purpose tools; they were allegedly purpose-built to ingest pirated material. Cochrane reads the Betamax framing as legal-jargon arbitrage rather than honest defense. The Humanoid Robot Market Is Smaller Than the Hype Michael Barnard at CleanTechnica argues that scenario-math against the global labor market puts realistic humanoid TAM at $200 billion to $1 trillion, not $20 trillion. Near-term wins cluster in warehouses, not homes. Additionally, the framework weighs dexterity burden against human-proximity safety burden. Real opportunities cluster where both burdens are low. Cochrane connects this to last week’s reservations about humanoids in the household. Furthermore, the risk profile is the issue: these robots aren’t prepared for every scenario, can’t make dynamic decisions, and one software update can change the definition of “safe.” Hugging Face Launches Reachy Mini App Store Hugging Face launched an open-source app store for the Reachy Mini robot this week, $299 for the Lite tethered version and $449 wireless. There are 200-plus community-built apps at launch from over 150 creators, with nearly 10,000 Reachy Minis cumulative shipped. Additionally, apps are forkable, with the default agent (ML Intern) able to modify, write, test, and ship code on any existing app. Examples at launch include an office receptionist built in under two hours, a Reachy Phone Home anti-procrastination app, baby-monitor-style apps, a cooking assistant, and a 78-year-old Joel Cohen’s voice-controlled CEO peer-group app. Pollen Robotics, the company behind Reachy, was acquired by Hugging Face on April 14, 2025. Bebop the Humanoid Robot Delays Southwest Flight 1568 A 4-foot, 70-pound humanoid robot named Bebop delayed Southwest flight 1568 from Oakland to San Diego by more than 73 minutes on April 30. The crew flagged the lithium battery as oversized. Furthermore, the battery was reportedly four times the cabin limit. Bebop belongs to Dallas-based Elite Event Robotics, which bought a full-price cabin ticket because the robot exceeded checked-baggage weight. Bebop danced for passengers at the gate before boarding. However, Southwest had Elite remove the batteries before departure, and replacements were overnighted to Chicago for the next event. Cochrane flags the obvious: batteries have always been flagged in aviation, so forgetting that with a humanoid robot in tow is a strange miss. Ouster Rev8: Native Color Lidar With Google, Volvo, Skydio Stating Intent Ouster announced the Rev8 OS Family on May 4 in San Francisco. The sensors fuse depth and color via SPAD detectors (single photon avalanche diodes) on Ouster’s custom L4 and L4 Max chips. Google, Volvo Autonomous Solutions, Skydio, Liebherr, Epiroc, and PlusAI have stated intent to adopt, though nothing is formally signed. Specs include 48-bit color, 116 dB dynamic range, and pre-fused 3D colorized point clouds. The OS1 Max gets 500-meter max detection. Available to order today and shipping this quarter, with no pricing disclosed. CEO Angus Pacala in his TechCrunch interview: “The goal is to obviate cameras. There’s no reason that one sensor can’t do both.” TagTinker Lets a Flipper Zero Mess With Electronic Shelf Labels A new Flipper Zero app called TagTinker uses infrared signals to push images and text to electronic shelf labels. Additionally, these are the same kind of price tags grocery chains are starting to use for surveillance pricing. The app and GitHub repo went public this week. Maryland’s HB 895, signed by Governor Wes Moore, takes effect October 1 as the first-in-nation surveillance pricing law. It covers food retailers and third-party food delivery service providers. Furthermore, ESLs use the same IR signaling as TV remotes with weak security. The dev’s disclaimer states it’s strictly for educational research, security curiosity, and displaying digital art on hardware you legally own. Fitbit App Becomes Google Health, Plus Fitbit Air, Plus Google Fit Sunset Google announced May 7 that the Fitbit app becomes Google Health on May 19, rolling through May 26. The launch ships with the new $99.99 Fitbit Air screenless tracker and the long-rumored Google Fit shutdown. Additionally, the four-tab interface (Today, Fitness, Sleep, Health) bundles a Gemini-powered AI Health Coach. Coach is premium-gated at $9.99/month or $99/year. Medical records integration is US-only at launch. The Fitbit Air gets up to one week of battery life and 50-meter water resistance. However, Cochrane flags conflicting privacy framing: Google’s AI summary bullets say “your data stays private,” but the actual document copy says only “committed to not using Fitbit user health and wellness data for Google Ads.” Those are not the same statement. Russinovich on Why Win32 Won and WinRT Didn’t Microsoft Azure CTO Mark Russinovich said via Microsoft Dev Docs video that Win32, the 1995 API, is still foundational to Windows 11. WinRT, the modernization replacement, “didn’t play out the way a lot of people expected.” Mostly clickbait framing per Windows Latest, but the substantive angle is real. Microsoft is pivoting back to native WinUI 3 development after years of pushing developers toward WebView2 and Electron. Additionally, Electron-based apps are known for insane RAM usage, and everyone is hurting for RAM right now. Furthermore, the bigger open question is whether Electron survives the test of time, especially with the React engine reportedly being rewritten in Rust. “Tabula Plena”: The Brain Starts Full, Not Blank A Nature Communications study from the Institute of Science and Technology Austria found that the mouse hippocampal CA3 recurrent network begins densely connected and refines through pruning. ISTA’s press release frames this as “tabula plena,” meaning full slate, counter to tabula rasa. The paper published April 21. First author Victor Vargas-Barroso and senior author Professor Peter Jonas studied mice at three developmental stages. Furthermore, the “starting overloaded enables faster sensory integration” framing is Jonas’s hypothesis from the press release, not a paper conclusion. Cochrane closes on the bigger question: did we have human growth and experience mapped wrong from the start? The Aqueous Battery You Can Pour Down the Drain A Chinese research team led by Professor Chunyi Zhi at City University of Hong Kong built an aqueous battery using a custom organic polymer electrode plus neutral magnesium and calcium salts (food-grade tofu coagulants) as electrolyte. Published in Nature Communications on February 18. Numbers to know: 120,000-plus charge cycles, full-cell energy density of 48.3 watt-hours per kilogram. That’s well below typical lithium-ion. However, post-cycling analysis showed only magnesium, calcium, chlorine, carbon, and copper, with no heavy metals. The cell complies with US RCRA, ISO 14001, and China’s GB 18599-2020 for direct environmental disposal. Additionally, the “300-plus years” framing is journalists extrapolating from the 120,000 cycles, not a paper claim. ResoNix Klippel Tests Expose Car-Audio Spec Lies Nick Apicella, founder of ResoNix Sound Solutions in Stony Point, New York, spent around $23,000 on independent Klippel LSI and TRF testing of 40 subwoofers. He published 21 results showing widespread misrepresentation of Xmax (excursion) and thermal/power-handling claims. Test data published in three batches between December 2025 and January 2026. Specifics: Wavtech thinPRO12 claimed 20 mm of excursion but delivered 8.85 mm, scoring 15 out of 100 on marketing accuracy. One driver hit 44 percent of advertised excursion. Another tripped thermal protection at half its rated power. Additionally, nine of 21 drivers scored below 50 out of 100. Brands tested include JL Audio, Sundown, Focal, Morel, Audiofrog, Adire, Stereo Integrity, and Dynaudio. Conflict-of-interest flag: ResoNix’s own GUS-15, 12, and 10 prototypes conveniently rank one, two, three. JetBrains Opens 2026 Developer Ecosystem Survey JetBrains opened the 10th annual Developer Ecosystem Survey this week. It takes about 30 minutes, with prizes including a MacBook Pro 16-inch and a $1,000 Amazon gift card. Anonymized raw data is published publicly, and cumulative scale is 100,000-plus developers across recent years. Additionally, the survey is going fully anti-AI: “evil bots, dishonest respondents, and AI agents will be excluded from prize distribution.” Cochrane is curious whether TypeScript holds its 2025 crown after knocking Python off, and whether Rust shows real growth given the wave of LLM-driven Rust rewrites in the past few months. Anthropic’s Claude Code Auto Mode Goes Live Anthropic launched Auto Mode for Claude Code roughly six weeks ago. Claude Code’s previous behavior required user approval for most file modifications and command executions, generating heavy approval-fatigue complaints during longer sessions. Auto Mode is the answer: Claude can run multi-step development tasks without per-action approval. Additionally, the architecture is a two-stage classifier, with stage one a fast yes/no filter and stage two doing chain-of-thought on flagged actions. Cochrane runs his own Claude Code in YOLO mode but with custom rejection rules baked into settings to block commands he doesn’t want, even with skip-permissions on. He recommends configuring settings as the actual policy layer rather than relying on classifier judgment alone. Furthermore, recent posts about Claude deleting websites or wiping production databases reinforce why the settings layer matters more than the auto-mode toggle. Chrome Quietly Installed a 4GB AI Model on Your Computer Google Chrome silently downloads on-device AI model weights (Gemini Nano family) to a `weights.bin` file in the OptGuideOnDeviceModel directory, around four gigabytes in Alexander Hanff’s audit. Furthermore, the model re-downloads if you delete it. Hanff timed his own install at 14 minutes 28 seconds on macOS. Affected platforms include Windows, macOS (including Apple Silicon), and Linux. Hanff frames this as a multi-front legal violation: a direct breach of Europe’s ePrivacy Directive, two articles of GDPR, and an environmental harm of a magnitude that would be notifiable under the Corporate Sustainability Reporting Directive. At one billion users, the four-gigabyte distribution represents roughly 240 gigawatt-hours of network and storage energy paired with about 60,000 tonnes of CO2-equivalent emissions. However, no EU regulator action or formal complaint has surfaced as of this episode. The model powers on-device features (email writing, scam detection, summarization, smart paste, tab grouping) but not the visible AI Mode button, which routes to the cloud. To disable, Cochrane recommends Chrome Settings, then System, then On-device AI, toggle to off. Two more paths exist via `chrome://flags` or a Windows registry edit. Cochrane closes the show with show housekeeping: GNC Insider at geeknewscentral.com/insider, email at geeknews@gmail.com, newsletter signup at geeknewscentral.com, and Pocket Casts as a solid modern podcast app pick. Have a wonderful night. The post Mozilla Meets Mythos #1864 appeared first on Geek News Central.

In Season 5, Episode 17 of The Pest Control Marketing Domination Podcast, we discuss why every growing pest control company needs a properly managed CRM, sales pipeline, and marketing automation system. The episode focuses on how platforms like HighLevel can help pest control companies track leads, automate follow-up, measure marketing performance, and create better accountability across the team.We also talk about one of the biggest challenges with CRMs: getting employees to use the pipeline correctly every day. Bad data leads to bad reports, and bad reports lead to poor marketing decisions. The old saying applies perfectly here: garbage in equals garbage out.If your pest control company is investing in Google Ads, Local Services Ads, SEO, call tracking, AI receptionists, SMS/email follow-up, or outbound sales, then accurate CRM usage is essential. You cannot manage what you do not measure, and you cannot measure what your team does not properly track.This episode is a reminder that your CRM should not just be another software tool. It should become the central system for managing leads, measuring growth, improving follow-up, and making smarter decisions about your marketing dollars.Rhino Pest Control MarketingEmail: casey@rhinopros.comPhone: (925) 464-8383Website: https://rhinopros.comYouTube: https://www.youtube.com/@RhinoPestControlMarketingFacebook: https://www.facebook.com/rhinopestcontrolmarketingContact & Find Us

Most podcast growth advice sounds exciting, but the strategies that actually work in 2026 are surprisingly boring–and far more effective. In this episode, I break down a growth strategy that isn't flashy, but it works. If you're serious about growing your podcast in 2026, you need a system, not random tactics. I walk through how to properly set up your YouTube channel before running ads, including what most people overlook that ends up killing conversions. Then, I show you how to run YouTube ads the right way—focusing on attracting the right subscribers, not just more views. I also discuss the hidden metrics inside Google Ads that tell you if your content is working, and how to validate if you're bringing in the right audience. Finally, I go over one of the most underrated growth plays right now—podcast feed swaps—and how to use them to grow your downloads without relying on algorithms. If you want consistent, predictable growth, this is the playbook. In This Episode: 00:00 - Introduction  00:48 - The biggest mistake before running YouTube ads 01:47 - What your banner, profile, and playlists should do 09:38 - How to set up YouTube ad campaigns correctly 18:35 - Hidden metrics: earned views and subscribers 23:42 - Why podcast discovery is broken 24:49 - Podcast ad swaps vs feed swaps 31:00 - How to find and partner with similar shows 34:49 - The ideal podcast + YouTube growth system ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Quick question: how are you generating your best leads right now?   In this live call-in episode of Stay Paid, Luke Acree, Josh Stike, and Acree Brothers Realty answer your most pressing questions on lead generation, time management, and the daily habits that build a lasting business.   Topics Covered: •      Why you should never buy leads — and what to build instead •      Google Ads vs. Facebook Ads: which converts better and why •      How to use YouTube to dominate local search in your market •      The #1 mistake new agents make with their CRM (and how to fix it) •      Why your 8:30–12:00 block should never change •      How to track lead measures vs. lag measures so you stay encouraged •      Why the squeaky wheel gets the grease — and why you need to ask   Whether you're looking to grow your lead pipeline without buying lists, or you're a new professional trying to get organized and stay on track, this episode delivers proven frameworks you can put to work today.  

This week Chris Schaeffer a Google Ads expert manager and consultant discusses the state of Google Ads in 2026. There are a lot of things that have changed and these topics are weighing heavy on today's advertisers. Let's talk about the wide diversity in today's google ppc ads.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com