Podcasts about Google Ads

This week Chris Schaeffer answers questions about Google Ads from listeners. He discusses how to manage accounts that use automated bidding, a question about the Display network, and how to properly structure your Google Ads account for success.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/iout4Jkq670Submit a Question - https://www.paidsearchpodcast.com

My guest for Episode #318 of the My Favorite Mistake podcast is Matthew Neal Davis, an attorney, entrepreneur, and author of the provocative book The Art of Preventing Stupid. Episode page with video and more Matthew is the founder and managing partner of Davis Business Law, which has grown more than 1,000% in six years, earning a spot on the Inc. 5000 list. In addition to running a multi-office law firm across several states, he's also the frontman of a heavy metal band called Geriatric Steel. In this episode, Matthew shares how not fully recognizing the leadership lessons from his Eagle Scout experience early in his legal career became a favorite mistake—and how it shaped the way he leads his firm today. Matthew reflects on the hiring and leadership missteps that stemmed from overlooking those early lessons—particularly how applying Ken Blanchard's Situational Leadership framework helped him better support team members through growth phases. He explains how understanding where someone is on the spectrum from “excited beginner” to “self-reliant high achiever” has transformed how he mentors attorneys and minimizes costly turnover. These insights, combined with structured systems and data dashboards, now fuel a high-performance culture rooted in learning and ownership. ...we have rituals around this. Every Wednesday is WINSday—we celebrate successes. Every Friday, we have a firm huddle where we talk about what kicked our butts that week. We put it all on the table. That's how we learn. That's how we build trust and improvement into the culture. We also talk about the core idea behind Matthew's book: that most business problems come from one of three vulnerabilities—catastrophes, ignorance, or ill-discipline—and how leaders can build a "business immune system" to prevent them. From mismanaged Google Ads campaigns to ill-advised partnerships, Matthew brings humor and clarity to how we can all learn faster, prepare better, and focus on growth. His story is a compelling reminder that being proactive beats being reactive—and that embracing mistakes is the best way to strengthen your systems and your culture. Questions and Topics: What's your favorite mistake? What did you overlook from your Eagle Scout experience that later became valuable in business? What specific mistakes did you make in those early years of running the firm? How do you apply situational leadership in your law firm? Can you share an example of helping someone move through that “frustrated learner” phase? What lessons from Scouting translate to business leadership? Did you ever think growing the firm beyond a solo practice was a mistake? What do you mean by “preventing stupid”? Can you explain your framework for categorizing business vulnerabilities? How do you distinguish ignorance from stupidity in business? What are examples of ill-discipline you've seen in your firm? Have you created checklists to avoid repeating mistakes? What is the Strong Protected Business System? How does your business immune system tool work? What do you mean by circular systems in business? How do you think about culture as your firm grows? Have you managed to avoid hiring narcissistic or toxic attorneys? How often do you get to play with your band, Geriatric Steel? Are your original songs available on Spotify or anywhere online?

Ever feel like you're paying Google—but not getting paid?   In this episode, Scott sits down with Katie Kingsbery of Revkey to unpack why most landscapers struggle with Google Ads—and how to finally make them work. If you've ever burned through your budget and ended up with zero real leads, this one's for you.   You'll learn: ✅ Why showing up on Google is about more than just clicks—it's brand credibility ✅ The #1 website mistake that kills your conversions (and how to fix it) ✅ How to target high-quality homeowners instead of tire-kickers ✅ The truth about keywords, budgets, and why DIY Google Ads usually fail ✅ Smart tips to stop wasting money and start getting leads that actually close   Katie and Scott cut through the fluff and get real about how Google Ads actually work for landscaping businesses. From landing pages to targeting tricks, this is the guide you wish you had before clicking "Start Campaign."  

This week on Winning With Shopify, Nick shares real-world case studies straight from his awesome PPC team! Whether you're spending big on ads or just getting started, this episode is packed with strategies & tips to boost performance and increase your ROI.Inside the episode:0:00 What to expect in this episode3:45 Is Google Shopping the best channel for sales?8:11 Are you maximising your customer reviews?11:02 How to improve your CPA targeting17:27 The truth about PPC in PMAX vs Google AdWords21:25 Game-changing tips to increase your average order value23:45 The real way to make paid ads profitable24:57 Why adding Price Assets can skyrocket your conversions28:01 The smart 80/20 split every brand should use29:32 How to Double the Price of Your Products & Make More ProfitIf you're a DTC brand owner, marketer, or ecommerce enthusiast, this episode will leave you inspired and ready to make every ad dollar count.Tune in now and turn your ad spend into a revenue machine!Need help with your paid ads? Reach out to Nick here - https://www.linkedin.com/in/ntrueman/Check out our awesome sponsors!Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING  If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show

In this episode, Jerry addresses a question he received multiple times in one week from chiropractors: Why are there so many website visitors and so few new patients? He breaks down this common concern and explains why these numbers often don't align in the way chiropractors expect. The episode offers perspective, highlights common misconceptions, and gives practical advice for improving website conversion. The Misunderstanding: Expectations vs Reality Many chiropractors expect a high percentage of website visitors to become new patients. In reality, this is not how online marketing works—especially with cold traffic. Chiropractors who believe they should convert 50% or more of website visitors into patients are setting themselves up for disappointment. Even a 6% conversion rate on cold website traffic is considered very good. Jerry explains that in his experience with info products and affiliate marketing, getting a 3% conversion rate was difficult. A 6% conversion would have been life-changing. Chiropractors need to calibrate their expectations and understand what's normal. Cold Traffic vs Warm Leads One of the biggest issues is confusing cold traffic with warm leads. Cold traffic includes people who: Find your site through Google or ads Have no prior relationship with you Haven't been referred and don't trust you yet These people convert at a very low rate. In contrast, warm leads are: Referred by friends or family Already familiar with you through social media or community presence Former patients or those who've interacted with your brand Warm leads should convert at a much higher rate. If you're only converting a small percentage of these, something is seriously wrong. Website Traffic Doesn't Equal Potential Patients Looking at gross visitor numbers assumes every visitor is a potential new patient, which is simply not true. Website visitors may include: Bots or spam traffic Competitors Existing patients checking hours or contact info People outside your service area Accidental clicks Unless you're running a tightly controlled ad campaign with a direct funnel, gross website numbers are a poor indicator of performance. Conversion Isn't Always Linear Unless your practice relies 100% on online scheduling, you can't assume that every new patient came through the website. People may call, text, message you on social media, or walk in. If your site visitors and new patient numbers aren't lining up, it could be because they're taking other paths into your practice. Trying to compare total website visits with total new patients is misleading because: Not every visitor is a qualified lead Not every new patient visits the website before booking A Volume Reality Check Jerry gives a basic example of how conversion typically plays out: 500 website visitors 3% click on the “schedule now” button = 15 people 50% of those actually schedule = 7 to 8 people 75% of scheduled appointments show up = about 5 to 6 new patients This is a realistic scenario and shouldn't be considered a failure. In fact, it's fairly normal. Google Business Profile (GBP) Can Be Even More Misleading Many chiropractors see huge views on their GBP listings—1,800 or more in a month—but still get only a handful of new patients. That gap can be discouraging, but again, it's common. The takeaway isn't that you should ignore these numbers but that you need to understand what they really mean. Visibility without conversion isn't useful unless your site and profile are compelling enough to get people to take action. How to Improve Website Conversion Jerry offers several practical ways to improve your chiropractic website's performance: 1. Simplify and organize your site. Avoid clutter. Too many chiropractic sites overwhelm visitors with too much information and no clear direction. Think of your website like a path through the woods—give people obvious cues about where to go next. 2. Make your content easy on the eyes. Presentation matters. Use formatting that's readable, clean, and skimmable. Don't dump a wall of text on your visitors. 3. Use patient-centered language. Skip the jargon. Don't talk about “optimizing health potential.” Focus on problems and solutions your ideal patients care about. 4. Add trust signals. Include real photos, staff bios, patient reviews, video introductions, and even relevant social media content. Authenticity builds trust. 5. Make scheduling easy. The best options are texting and online scheduling. Phone calls are okay. Email is the worst—slow, unreliable, and frustrating for both sides. Final Thought Unrealistic expectations are one of the biggest killers of progress. Chiropractors often get discouraged because they're comparing raw numbers without understanding what those numbers mean. Not all traffic is equal, not all visitors are prospects, and not all new patients will come through the same channel. Focus on what you can control—clear messaging, simplified navigation, strong calls to action, and easy ways to schedule.   Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

Aujourd'hui, je vous propose un format un peu particulier : un épisode en “swap” avec Sandie Giacobi, hôte du podcast “My Marketing Podcast”. Dans cette interview, j'explore un sujet crucial pour toutes les stratégies marketing : le persona.Trop souvent perçu comme un exercice théorique ou gadget, le persona est pourtant un outil stratégique puissant pour mieux comprendre ses clients et orienter ses décisions. Mais encore faut-il éviter les idées reçues qui en faussent l'usage…Dans cet épisode, vous découvrirez les 5 erreurs les plus fréquentes autour du persona – et surtout, comment les éviter pour réellement vous rapprocher de votre client idéal.

Non, TikTok n'est pas une plateforme que pour les jeunes !La réalité de 2025 est bien différente : 73% des utilisateurs français ont plus de 25 ans aujourd'hui.TikTok n'est plus juste un réseau social.→ C'est un média de consommation, un moteur de recherche et un levier publicitaire redoutable.Avec Donovan, performance manager chez xplr., on vous explique comment tirer parti de TikTok Ads pour scaler votre marque e-commerce.

Episode Summary: In this episode, Billy Sticker dives into the Invisible Intent strategy that's changing the game for local businesses—especially chiropractors. For years, search marketing was reserved for big-budget companies, but now you can tap into high-intent prospects like never before. Discover how to ethically and legally “steal” your competitors' traffic and convert searchers into patients—without them ever visiting your website. What You'll Learn in This Episode: The huge problem with traditional SEO and Google Ads no one talks about How to capture data from 100% of people searching for your services Why most websites only convert 5-7% of traffic—and how to fix it Building intent-based retargeting audiences on Meta (Facebook & Instagram) How to reach high-intent prospects through email, retargeting, and even postcards Why you don't need more clicks—you need more contacts BONUS: Sneak peek into AI-powered, no-contract websites designed to convert   Links & Resources: Get access to Invisible Intent: https://invisibleintent.com/replay Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Struggling with wasted ad spend or low-quality leads? This episode explores how to use Google Ads search terms reports and negative keywords to improve your pay-per-click (PPC) campaigns, featuring a real-world animal removal client case study. Learn proven strategies to cut irrelevant clicks, increase conversions, and improve ROAS by listening to call recordings and refining your keyword lists. New episodes of Digital Marketing Domination drop every other week—follow us and leave a review on your favorite podcast platform.

Are you an entrepreneur wondering if you should put time and effort into Google Ads? In today's episode, I'm talking with SEO and Google Ads expert Glenneth Reed. Glenneth shares her reasoning on whether or not Google Ads are worth it for entrepreneurs, plus how to make the most of your time and budget if you do decide to invest. Time-stamps:Meet Glenneth Reed (1:03)Being a certified expert in Google Ads and SEO 2:17)Why Glenneth does NOT recommend Google Ads for relators or short-term rental owners (3:25)Google Ads and how they work (6:07)How to earn the sponsored spot on Google (8:05)Your budget for Google Ads (11:24)Using negative keywords (12:47)Power Hour (15:33)Mistakes when DIYing your Google Ads account (16:28)Ad spend based on your niche (21:09)Where to send the people who click your ads (23:53)Tools for DIYing your Google Ads (25:38)Connect with Glenneth (27:44)Become the best in your brand and market (29:30)Mentioned in This Episode:Glenneth Reed on Instagram: instagram.com/glennethdotcomThe Visibility Method Website: thevisibilitymethod.comThe Visibility Workbook: thevisibilitymethod.com/visibility-workbookPower Hour: Power Hour on Mondays at 1PM ESTWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um ein Thema, das wirklich jeden Onlineshop betrifft: Kaufabbrüche im Checkout. Ich zeige dir, warum sie oft viel normaler sind, als du denkst, woran es wirklich hakt – und was du tun kannst, um deine Conversion Rate im Checkout spürbar zu verbessern. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

„Ich dachte, Werbekosten sind halt einfach weg. Bis ich merkte: Ich kann daraus Meilen machen – viele Meilen.“ In dieser Folge zeige ich dir, wie du mit deiner Google Ads Zahlung jedes Jahr fünfstellige Vorteile herausholst – ohne mehr auszugeben. Wenn du über 1.000 € im Monat investierst, darfst du diesen Tipp nicht verpassen. Hol dir jetzt direkt zum Start reichlich Punkte: https://master-of-search.de/amex

Send us a textIn this episode of The MLO Project, Frazier and Michael McAllister go coast-to-coast—from Idaho to Georgia—to break down what's really happening with Google Ads in the mortgage game.They tackle rising ad costs, how AI is changing search behavior, and why most LOs are wasting money on outdated strategies. If you're not using long-tail keywords and thinking about conversions before clicks, you're already behind.They also dive into the future of AI-powered ad platforms—and how to win with a mix of paid and organic.This is a must-listen for any mortgage pro trying to stay sharp in a shifting digital landscape.00:00 Welcome to the MLO Project01:55 Meet the Hosts: Frazier and Michael02:42 Diving into Google Leads04:26 The Evolution of Google Ads15:30 The Impact of AI on Google Ads19:26 Strategies for Effective Lead Conversion24:49 Final Thoughts and Resources

What if stepping away from the daily grind of your business didn't mean losing control—but gaining a life you love? In this episode of the Child Care Genius Podcast, Brian and Carol sit down with child care business owner Vaudrien Ray to share how she—and her supportive husband, William—made exactly that happen.   Listen in as Vaudrien shares how her career as a school psychologist inspired her to create proactive early learning experiences for her own child—and eventually for hundreds of others in her community. What began as a six-child home-based program grew into a thriving center rooted in her family legacy. You'll also hear the touching story behind the name Ruby's Academy, a tribute to her grandmother's historic one-room schoolhouse.   Join us to discover how coaching helped Vaudrien break free from 60-hour weeks, build strong systems, and implement bold programs like Spanish immersion—all while reclaiming her time, her peace of mind, and her quality of life. With William by her side handling operations and real estate, the two have built something truly special.   Brian and Carol also shine a light on the magic that happens when you surround yourself with like-minded owners—and why having an accountability buddy who keeps it real can be a total game-changer. Tune in to hear Vaudrien's journey and get inspired to take the next step in your own child care business.     Mentioned in this episode:   GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage/   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts. If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

Send us a textEpisode 123 discusses “Scaling/Delegation” with Kasim Aslam.Kasim is a serial entrepreneur who has built multiple 7- and 8-figure businesses, including two successful exits.  Named one of the top 50 Digital Marketing Thought Leaders in the U.S., Kasim brings deep expertise in scaling businesses, delegation, and hiring world-class talent.  He's also the author of You vs Google, a #1 international bestseller in marketing and advertising.He built the biggest (and best) Google Ads agency in the world, which he sold in October of 2022. He co-founded Driven Mastermind, an exclusive, invite-only community for high-performing entrepreneurs. Kasim (rhymes with “Awesome”), is a college dropout, entrepreneur, author, and a proud Front Row Dad.   Episode Benefits:  You can expect to gain actionable insights and strategies to help you in Scaling your Business and Delegation.  This Podcast series focuses on the various subjects and topics to help you run a successful profitable business and is targeted to Business Owners and C-Suite Executives but anyone interested in business can benefit.  It reflects my 34 years as a Business Owner and subsequent years as a Business Mentor and Consultant.  They are approximately 15-minutes long so you can listen while commuting.      Reach out to me to be put in contact with Kasim.   The Business of Business, topics are divided into 5 Categories: Management, Operations, Sales, Financial, and Personal. Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

Discover the secret sauce to keeping customers forever! In this episode of the Ask Valor Masterminds podcast, we explore game-changing strategies for customer retention, building trust, and creating powerful connections with your community. Join us as we chat with Joshua Gunn and Aaron Peterson from A Advanced Services, who share how their focus on employee culture, exceptional branding, and purpose-driven marketing has transformed their business into a standout in one of the most competitive industries. From personalized employee benefits to community-focused initiatives, you'll learn how a people-first approach leads to lasting business success. In this video, you'll uncover: Practical tips for retaining loyal customers. The power of branding and its impact on customer trust.  How to foster a thriving workplace culture. Insights on navigating tough markets with innovative marketing strategies. Ready to take your business to the next level? Connect with us and start building a brand your customers will never forget CHAPTERS: 00:00 - Introducing Our Guests 04:25 - A-Advance Services Quote of the Day 06:12 - Treating Employees Like Family 10:48 - Employee Retention Strategies 18:16 - Celebrating Small Victories 24:00 - Dislike for Google Ads 28:33 - Community Engagement Initiatives 30:30 - Future Plans for A-Advance 31:13 - Proud Achievements at A-Advance 33:04 - Working with Valorous: Pros and Cons 3 5:50 - Contacting A-Advance We also dive into marketing and how having trust is key for a continued partnership. We talk about #googleads and how continued management is key to ensuring ads are genearying the right rsults. Whether you're a business owner, a manager, or simply interested in the dynamics of workplace culture, this episode offers a fresh perspective and concrete takeaways that you can apply to your own organization.

Unlock higher Google Ads conversions with the power of "message match" and ad-to-landing page relevance. In this video, Account Manager Kayla Anderson and Paid Media Manager Amelia Lark share how message match creates a seamless user journey that boosts quality score, lowers costs, and turns clicks into customers.Related videos:

Curious about how to actually get Google Ads to work for your business—without wasting your budget or waiting forever for results? Not sure where to start, or why your current ads aren't converting? If you've ever felt stuck or overwhelmed by Google Ads, this interview is exactly what you've been looking for.In today's episode, Omar sits down with Google Ads educator Aaron Young—better known as the #1 Google Ads YouTuber—to break down the essentials of running high-performing ad campaigns. You'll learn the rookie mistakes to avoid, why the “Done With You” approach is perfect for smaller budgets, and how smart strategies like tailored landing pages and clear metrics lead to real conversions.Plus, Aaron shares actionable insights on leveraging YouTube for business growth and how upcoming changes in Google's AI will shape the future of ads and SEO.Ready to level up your Google Ads game? Hit the play button at the top of this page and soak up the practical insights you need to make your ad spend count.Aaron Young's free Google Ads Optimization ChecklistWatch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

This week Joey Bidner does a deep dive into a Google Ads account that focuses on e-commerce and local "foot traffic" searches to drive sales. Learn all about strategies to manage different types of searches to drive a wide variety of traffic for a winning set of campaigns!Try Opteo for free for 28 days - https://opteo.com/pspJoey Bidner - https://joeybidner.com/ Watch this episode on YouTube: https://youtu.be/Hfqpnksrp9oSubmit a Question - https://www.paidsearchpodcast.com

Hey everyone

Jason Terrazas is the co-owner of Roots Co Marketing, where he helps businesses scale by combining digital marketing with real-world operations support. Before launching into entrepreneurship, Jason spent 10 years with Homeland Security as a regulatory inspector. He and his wife moved to Oklahoma City in 2012, where they fostered four teenage boys—one of whom they adopted—and are raising two sons of their own. Today, Jason focuses on helping business owners simplify growth by combining smart marketing, payroll, HR compliance, and automation strategies that free them up to focus on what they do best.About the BusinessesJason and his wife K'Lee run multiple businesses designed to help service-based companies grow. Their agency, Roots Co Marketing, specializes in client acquisition through Google Ads and Google Map Pack ranking. PayLynx Global offers fully integrated payroll, HR, and payment processing solutions to keep companies compliant while reducing admin headaches. Their AI voice platform, Intake EQ, acts like a 24/7 receptionist—answering calls, qualifying leads, and booking appointments—so business owners never miss a customer again.This was such a good time, hope you all enjoy this episode… KEEPGOING!Follow Jason: IG- https://www.instagram.com/jasonpaul76?igsh=dndtcnI2ZjBta3V4FB- https://www.facebook.com/share/1GBTFMejJC/?mibextid=wwXIfrBusiness- https://rootscomarketing.com/Follow me:IG- https://www.instagram.com/zdsellsokc/FB- https://www.facebook.com/ZDsellsOKC/

3 Strategies to Maintain Spring Momentum Through Summer The spring rush is over. June hits, people go on vacation, the heat cranks up, and suddenly your phone stops ringing like it did in April and May. Sound familiar? Most landscape business owners just accept this summer slowdown as inevitable. They cut their marketing spend, stop following up on leads, and basically coast until fall arrives. But what if you could keep that spring momentum rolling all summer long? In this game-changing episode, Luke Truetken reveals the three specific strategies that smart landscape companies use to stay busy and profitable during July and August while their competition takes a summer nap. You'll discover: Why your Google Ads cost 30-50% less in summer (and how to capitalize on it)The "SEO season" approach that builds long-term market dominanceHow to convert thousands in "dead" spring quotes into summer revenueReal client results: 150% higher summer revenue using these exact strategiesThe biggest mistakes landscape companies make during summer months Featured strategies: Google Ads Optimization - Pivot your ad spend to summer-specific services while competition disappearsSEO Content Creation - Use summer downtime to build digital authority for year-round leadsSpring Quote Follow-Up - Systematic approach to convert outstanding proposals into summer sales Luke shares real examples, including a client who converted $78,000 worth of old quotes into summer revenue and another who saw 3x more organic leads the following spring. If you're tired of accepting summer as the "slow season" and want to use these months as your competitive advantage, this episode is essential listening. Ready to make summer your secret weapon for market domination? Hit play now. landscapeseo.com

MOAT Method Episode Quicklink Digital marketing provides a powerful way for service-based businesses to acquire quality leads and boost revenue even during challenging times like the COVID pandemic. So, how can ordinary people jump into the digital marketing side hustle successfully? Richie Zarnicki, co-founder of ZM Consultants and expert in driving revenue for service-based businesses, joins us to share his journey and insights. In this show, you'll learn how Richie (Alongside his partner Nick McKenzie) started a digital marketing agency during the global pandemic and turned it into a success story! Discover how to identify your niche, create effective marketing strategies, and use tools like SEO and Google Ads to amplify your reach. Curious about the integrations of AI in marketing? We explore its potential and strategies for success. Plus, we're diving into the next frontier: AI chatbots for enhancing client interaction and compliance. Richie offers a sneak peek into how AI is transforming their business approach, turning digital leads into valuable customer engagements. Don't miss this chance to learn how to amplify your side hustle with digital marketing! Identifying and leveraging niches in digital marketing A practical approach to SEO and Google Ads for service-based businesses The importance of customer behavior tactics in marketing strategy Tools and systems that aid in efficient digital marketing practices Integrating AI for better customer service and compliance The role of personal and business growth in the marketing journey Learn more about your ad choices. Visit megaphone.fm/adchoices

Are your Google Ads clicks costing you a fortune without conversions? Discover the mistake that's often overlooked: a poor ad-to-landing page match! In this video, Account Manager Kayla Anderson and Paid Media Manager Amelia Lark share why this hurts your Quality Score, drains your budget, and how perfect relevance gets you more sales. Watch the video now.Related videos:

If you're navigating the evolving world of Google Ads AI, this episode featuring PPC expert Lisa Raehsler delivers the clarity, strategy, and foresight you've been searching for.Lisa shares her deep insights from over 15 years in paid media to help advertisers adapt to a fast-changing landscape shaped by AI in digital advertising. Whether you're frustrated by lower click-through rates, overwhelmed by Performance Max campaigns, or confused about how AI-powered ad copy and automation are affecting Google search ads, Lisa offers straightforward answers to your questions.You'll learn how to:Adjust campaigns to survive in a world of AI-generated search resultsUse Performance Max campaigns to reach broader, high-intent audiencesOptimize ad copy and creatives with tools that reflect modern AI-powered ad copy standardsPrepare for new placements like Connected TV advertising and Microsoft Ads and CopilotUnderstand the emerging search engine marketing trends and the future of PPCLisa's expertise is grounded in practical, strategic campaign execution, helping business owners and marketers find solutions in the face of increasing ad complexity and shifting consumer behavior. If you've been Googling “why are my ads not converting anymore” or “how to stay ahead in Google Ads,” this episode is exactly what you need.00:00 – Welcome & Lisa Raehsler's background01:20 – How Google Ads AI is changing search marketing02:30 – AI Overviews: Why organic traffic is dropping03:10 – Budgeting realities: Getting started in paid search today04:00 – The rise of Performance Max campaigns05:10 – Automating for results: Data-driven bidding & targeting06:00 – How AI-powered ad copy is built and how to guide it07:00 – Expanding reach: Microsoft Ads and Copilot, Gmail, and Connected TV advertising08:40 – What to expect next in the future of PPC09:30 – Where to connect with Lisa: Substack & LinkedIn#GoogleAdsAI #LisaRaehsler #PerformanceMax #DigitalAdvertising #PPCMarketing #SearchEngineMarketing #MicrosoftAds #ConnectedTVAds #AIAdCopy #PaidMediaStrategy #FutureOfPPC #AdAutomation

In this episode of the Rocket Chiro Podcast, Jerry tackles one of the most common questions chiropractors face: Should I accept insurance or go cash-based? Whether you're starting a new practice or reevaluating your current approach, this episode provides a practical breakdown of the pros and cons of both models. Jerry shares his straightforward answer: If your practice includes a wide variety of services that are covered and reimbursed by insurance, going the insurance route might make sense. But if you're primarily an adjustments-only chiropractor—or your services aren't covered—it's hard to beat the simplicity and clarity of a cash-based model. You'll also learn: Why every chiropractor needs to get good at communicating value, regardless of their model The growing list of headaches associated with insurance What makes cash practice work—and how to avoid common mistakes The key ingredients to running a lean, profitable, and successful cash-based clinic Whether you're an experienced chiropractor or just getting started, this episode offers clarity on one of the most important business decisions you'll make. Topics Covered: Why there's no such thing as a “no out-of-pocket” world anymore Pros and cons of accepting insurance Pros and cons of running a cash-based practice Why insurance patients often make decisions based on coverage—not value How poor communication ruins trust regardless of payment model Jerry's simple formula for when insurance might make sense Four essential ingredients for a successful cash practice Final thoughts on building a practice that aligns with your goals and numbers Quotes from the Episode: “People don't get mad about how you run your business—they get mad when they find out you run it differently than they thought you did.” “Cash doesn't mean cheap—it means clear.” “You can be successful either way, but it has to make sense on paper.” Mentioned in This Episode: Rocket Chiro Websites – Chiropractic websites built to attract new patients and represent your brand Local SEO for Chiropractors – Be found in local Google searches and on Google Maps Next Step Program – On-demand chiropractic coaching to help you start smart or get unstuck Enjoying the Podcast? Please subscribe, share the podcast with another chiropractor, and consider leaving a review on Apple Podcasts or Google. It's a simple way to support the show and help more chiropractors build better businesses. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

Send us a textIn this episode of The Savvy Scribe Podcast, host Janine Kelbach welcomes Danielle Smyth, founder of Wordsmyth Creative Content Marketing, to explore the power of data-driven branding. They dive into strategies for building a compelling personal brand that attracts clients.How to Build a Personal Brand That Gets ClientsKey Topics Covered:Building with Strategy, Not Just Style:Danielle shares how her company leverages data to guide marketing efforts that focus on client acquisition, not just social media metrics.Realistic Marketing Timelines:Understand the timeframe needed to see results—expect 3+ months for new efforts, and up to a year for purely organic strategies.Ad Strategies That Work:Learn why Google Ads often outperform Facebook and LinkedIn for service providers and B2B marketing.Crafting a Strong Personal Brand:The importance of consistent messaging, niche specialization, and showing up as a professional to stand out in a crowded market.Avoiding Freelance Pitfalls:Danielle emphasizes the need for freelancers to “think bigger” and present themselves as business owners, not just writers.Navigating SEO in the Age of AI:With Google's AI overviews changing the search landscape, traditional SEO is still valuable but evolving. Local SEO and visible bylines offer practical alternatives.Effective Client Acquisition Strategies:Getting published on high-authority websitesUsing newsletters like Substack to build a followingLeveraging LinkedIn and direct email outreachAbout Danielle:Danielle is a marketer with a focus on content and SEO. She owns Wordsmyth Creative Content Marketing LLC and serves clients across many industries as a data-driven marketing consultant. She works with her team tWelcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a

Want to hire our team to scale your Lawn, Landscaping or Outdoor Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper or contractor looking to scale past 7 figures and dominate your local market using Facebook Ads, Google Ads, and automation — you're in the right place. In this video, you'll learn: ✅ The 6 proven strategies to book landscapers solid using Facebook Ads ✅ Proven strategies we use at Savant Marketing to help landscaping businesses generate consistent, qualified leads ✅ Actionable steps you can take today to improve your marketing results –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Contractors in Our Free Facebook Community The #1 community for growing your landscaping or contracting business using Facebook Ads and Google Ads → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show No fluff, just proven strategies → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about how we help contractors grow → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO of Savant Marketing, the #1 Facebook Ads agency for lawn, landscaping, and outdoor-living contractors in North America. His team helps established businesses generate predictable leads, book more jobs, and scale profitably using advanced Facebook Ads and Google Ads.

Do you know your true net worth—and why it matters to your future? In this episode of the Child Care Genius Podcast, Brian Duprey walks you through how to calculate your net worth using a personal financial statement (PFS) and explains why every child care business owner should be tracking it annually.   Listen in as Brian shares real-life examples, breaks down assets vs. liabilities, and highlights how real estate can play a powerful role in building long-term wealth. Plus, discover how the Child Care Genius Financial Leverage Conference can help you unlock strategies to grow your net worth and secure your legacy.   Want to stop worrying about money and start building wealth? This episode is a great place to start.     Mentioned in this episode:   GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage/   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university     Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

Let's face it — dental marketing has become a jungle. Between rising costs, Google's ever-changing rules, and patients who click but never convert, it's easy to waste thousands without seeing results. In this episode, I sit down with David Herman from Web Marketing for Dentists. David's helped over 2,000 practices generate $50 million in production — and today, he's breaking down how to stop chasing low-value leads and start filling your schedule with patients who want the treatments you love to do. Here's what you'll learn: ✅ Why throwing money at ads doesn't automatically bring in patients ✅ The hidden dangers of a weak online presence ✅ Why video matters more than ever ✅ How to truly track your ROI from Google Ads ✅ What budget you really need for success ✅ Overwhelmed staff and lost leads Your marketing shouldn't be guesswork. Get strategic. Know your numbers. Focus on the procedures you want more of. And remember: every dollar you spend should bring real patients through your door, not just clicks on a screen.   — Key Takeaways 00:41 Introduction and Event Announcement 02:00 Meet David Herman: Expert in Dental Marketing 04:03 Understanding Dental Marketing Challenges 05:35 The Importance of ROI in Marketing 09:22 Building a Strong Online Presence 15:58 Tracking AdWords Results Effectively 19:20 The Science of Google AdWords 22:53 Targeting High-Value Procedures 30:56 Managing Overwhelmed Staff and Leads 34:55 Lightning Round Q&A 38:36 Conclusion and Special Offer   — Connect with David Want David and his team to take your marketing to the next level? Head over to WM4D.com — or the full version, WebMarketingForDentists.com.

Is your client unhappy with results? Learn how to rebuild trust, realign expectations, and set the right communication frequency for every client relationship in digital marketing and Google Ads. Watch this video now as our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share valuable insights to help boost your client management skills.Connect with Tressy on LinkedIn: / tressy-dsouza-81964784 Connect with Bryan on LinkedIn: / brcaranto Related videos:

In this episode of Barber's Brief, Vassilis Douros is riding solo discussing various marketing trends and insights, including the economic implications of the Calgary Stampede, shifts in Google Ads following AI integration, the impact of viral content on brand growth, MasterCard's pivot to experiential marketing, effective retargeting strategies, and Stella Artois' creative campaign for Wimbledon. Each topic highlights the evolving landscape of marketing and the importance of adapting strategies to meet consumer needs and behaviors.Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠TakeawaysThe Calgary Stampede serves as an unofficial economic indicator.Attendance at the Stampede is on pace to break records.Google Ads are seeing a decline in click-through rates post-AI integration.Longer queries are becoming more common in search behavior.Viral content does not always correlate with brand growth.Experiential marketing is becoming more important than traditional ads.Generic ads can outperform personalized retargeting ads in certain contexts.Timing is crucial for effective retargeting strategies.Stella Artois' Wimbledon campaign creatively aligns with cultural events.Emotional connections in marketing are essential for brand differentiation.Chapters00:00 - Introduction00:57 - Calgary Stampede: Economic Indicator03:14 - Shifts in Google Ads Post-AI06:33 - The Long and Short of Advertising07:58 - MasterCard's Experiential Marketing Shift11:10 - Retargeting: When Does It Work?17:36 - Stella Artois: Wimbledon Campaign HighlightsLinks:Calgary Stampede: What the 'Greatest Outdoor Show on Earth' says about the economy - https://www.cbc.ca/news/canada/calgary/bakx-calgary-stampede-2025-1.7577533Google Ads data shows query length shift post-AI Mode - https://searchengineland.com/google-ads-data-shows-query-length-shift-post-ai-mode-458162Post from Andrew Tindal about the Long & Short (form) of it - https://www.linkedin.com/posts/andrew-tindall_advertising-marketing-activity-7346158065483718657-bp2yAdvertising is not working the way it used to': Why Mastercard has pivoted to an experiential future - https://www.marketingweek.com/advertising-not-working-mastercard-experiential/Marketing Moment:When does Retargeting Work?https://ide.mit.edu/wp-content/uploads/2016/04/2011.12_Lambrecht_Tucker_When-Does-Retargeting-Work_311.pdf?x88505Dressed in White for Wimbledon - https://www.famouscampaigns.com/2025/07/stella-artois-serves-up-limited-edition-white-can-for-wimbledonFrom Performance Marketing To Experience Marketinghttps://www.linkedin.com/pulse/from-performance-marketing-experience-engineering-consumer-douros-hasdc

L'audio est en train de devenir un territoire stratégique pour les marques. Podcast natif, publicité ciblée sur Spotify ou Deezer, voice commerce, assistants vocaux… Les formats se multiplient, les usages évoluent, et les marques doivent apprendre à maîtriser ce nouveau langage : celui du branding sonore.Dans cet épisode, nous allons plonger dans l'univers du marketing qui s'écoute. Nous verrons pourquoi l'audio est aujourd'hui l'un des leviers les plus puissants pour se différencier, créer du lien avec son audience et renforcer sa présence dans un monde de plus en plus mobile et multitâche.Préparez-vous à tendre l'oreille : votre stratégie marketing ne sonnera plus jamais pareil.---------------

StubGroup is a Premier Google Partner, ranked by Google in the top 1% of all Google Partners worldwide for performance and customer care. I invest my time and energy into equipping our team to provide best-in-class service to our clients. https://stubgroup.com/ We managing marketing for a wide variety of companies, from publicly-traded companies to small local businesses. We're able to see what's working across a variety of verticals (ecommerce, lead gen, B2B, B2C, local services, etc.) and customize our strategy to each client and their unique strengths. Team Building: I'm always on the lookout for stellar talent that will complement our team and strengthen our ability to serve our clients. Speaking: I've taught digital advertising classes to more than 100,000 students, and make frequent appearances on podcasts in the marketing and business space. Writing: I'm a published author and write about marketing for sites including Call Tracking Metrics, DataFeedWatch, Shopper Approved, Swydo, etc. I live and breathe PPC, and I could talk with you for hours about campaign types, bidding strategies, keyword structure, and so on, but what really excites me is figuring out how to use those technical abilities strategically for each client's unique scenario. That's especially true as Google, Facebook, Microsoft, Amazon, and the rest of the PPC channels automate more and more of the work that specialists, agencies, and in-house teams have traditionally done manually. Smart advertisers who understand when to trust automation and the best way to use automation to accomplish their unique goals are the advertisers who are going to win.

What if you're not a big deal? Not famous. Not a legend. Can you still be a successful chiropractor—even if you feel insignificant? In this episode, Jerry gets personal and unpacks the struggle between success and significance. From wrestling with professional insecurity to redefining what really matters, this episode is for any chiropractor who's ever felt like they were falling short—despite doing meaningful work. If you're just getting started, feeling stuck, or questioning whether you're on the right path, this episode offers clarity, encouragement, and practical insights. What You'll Learn Why popularity and success are not the same thing How success is a moving target and why that matters The difference between being successful and being significant Why most chiropractors won't become legends—and why that's perfectly fine The danger of chasing "more" without defining what's enough How to measure significance through irreplaceability, not visibility Why the bullseye of your impact is your closest relationships The importance of clarity, niche, and knowing your purpose Resources Mentioned Rocket Chiro Websites – rocketchiro.com/websites Local SEO & Google Business Help – rocketchiro.com/local-seo NEXT Step Membership – rocketchiro.com/next-step Free Website & SEO Review – rocketchiro.com/seo-review Quotes Worth Remembering “Be irreplaceable to the people who are most irreplaceable to you.” “You don't have to be legendary to be successful. You just have to be better than you were yesterday.” “If your definition of success requires being famous, you're setting yourself up to feel like a failure.” If You Enjoyed This Episode Share it with a chiropractor who needs to hear this Leave a review on Apple Podcasts or Google Visit RocketChiro.com to connect with Jerry or request help with your website and SEO Stay Connected Website: RocketChiro.com YouTube: youtube.com/@rocketchiro Instagram: @RocketChiro Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

In this conversation, Stephen Garten and Abby James discuss the importance of Google Ad Grants for nonprofits, how Nonprofit Megaphone helps organizations leverage this program, and the impact of AI on nonprofit marketing. They explore various strategies for maximizing the $10,000 monthly grant, share success stories from different nonprofits, and emphasize the need for effective content and user journeys to convert leads into supporters. Abby also explains the business model of Nonprofit Megaphone and the importance of maintaining eligibility for the Google Ad Grant.TakeawaysNonprofits can access $10,000 monthly in Google Ads for free.Google Ad Grants help nonprofits increase visibility and donor acquisition.Content on the nonprofit's website is crucial for ad performance.AI is changing the landscape of digital marketing for nonprofits.Successful nonprofits often require multiple engagements before donations.Nonprofit Megaphone manages Google Ad Grants for various organizations.Effective marketing strategies include understanding audience needs.Tracking conversions is essential for measuring success.Nonprofits should focus on user journeys to convert visitors.Maintaining eligibility for the Google Ad Grant requires adherence to performance standards.About Charity Charge:Charity Charge is a financial technology company serving the nonprofit sector. From the Charity Charge Nonprofit Credit Card to bookkeeping, gift card disbursements, and state compliance, we help mission-driven organizations streamline operations and stay financially strong. Learn more at charitycharge.com.

What happens when a woman leaves a high-powered engineering career and finds her calling in early childhood education? Tune in to this inspiring episode of the Child Care Genius Podcast as Brian and Carol Duprey welcome back special guest Nancy Morrison, owner of The Little School in Louisiana. Known for her trailblazing spirit and commitment to quality, Nancy shares how her center became the first in her region to earn a five-star state rating—and why she never shies away from being the first to try something new.   Listen in as Nancy opens up about her early beginnings in child care, the bold decision to purchase her own center, and how her journey as a business owner has shaped both her professional and personal life. She talks about what it's like to lead a tight-knit team, serve families from all backgrounds, and create a culture of consistency that keeps staff and parents coming back year after year.   Join us as Nancy reflects on her experience as a long-time member of the Child Care Genius University coaching program, including the mindset shifts, business strategies, and powerful relationships that helped her grow. You'll also hear the heartwarming moment she shared the conference stage with her daughter to receive the Salutatorian award—and why she believes coaching and community are essential for anyone starting a child care business.   From running a five-star school to showing up as a confident leader, Nancy's story is packed with wisdom, encouragement, and practical advice for child care owners in every stage of the journey. Don't miss this honest and uplifting conversation—you'll walk away reminded of the power of purpose, persistence, and connection.     Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage/   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts. If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university       Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

KEY TAKEAWAYS: - You need both digital and traditional marketing. Don't go 100% one or the other.- Every practice area is different. Your strategy should match your urgency level, location, and audience.- Each platform and tactic needs its own strategy — you can't copy-paste the same thing everywhere.- You're either spending time or money. There is no magical free version.DIGITAL MARKETING OPTIONS (Pick 3–4 max):- Influencer or affiliate shoutouts (great for PI with public clients)- SEO + Blogs (get found on Google with keyword-packed posts)- Ebooks/Checklists (guides like “10 things to know before your consult”)- Social Media (every platform needs its own strategy — don't post the same stuff everywhere) - LinkedIn = professional network - Instagram = visual storytelling - TikTok = casual, real-life law - YouTube = longform explainer content - Pinterest = great if you sell templates, contracts, or courses- Webinars (great for estate planning or info-heavy topics)- Google Ads (aka pay-per-click; expensive but fast leads)- Podcast (only if you're really interesting)- Guest on Podcasts (better option — share stories, not statutes)- Google/Yelp Reviews (ask for them + use keywords!)- Press Releases (only if you have big news to share)- Write for online legal sites (Above the Law, Law360, etc.)TRADITIONAL MARKETING OPTIONS (Layer these in):- Cold calling referral sources (real estate agents, chiropractors, etc.)- Flyers + brochures (leave them in local spots)- Speaking engagements (CLE panels, bar events — build authority)- Direct mailers (expensive, but people *do* keep them)- Print ads in local magazines (great for estate or biz lawyers)- 1:1 Lunches (Nermin's fave — ditch the networking groups)- Bar/professional associations (one intro could lead to big biz)- TV + radio ads (super expensive; only works with a real strategy)- Referral + networking groups (BNI, Lawyers 500, etc.)- Past client check-ins (call your old clients. Seriously.)- Promo products (pens, mugs — layered in, not random)- Billboards (yes, they still work — include your phone number!)- Firm-branded magazine (expensive, but unforgettable)FINAL REMINDERS:- You can't just "do marketing." You need to pick a few things and do them well.- Each channel needs its own plan — don't treat them all the same.- Feeling overwhelmed? That's normal. Marketing is a full-time job.- If you're not spending money, you'll need to spend time. - If you're doing neither — you're not marketing.

Boulder visitDoggy happy hourCoffeeBike ridePFB let me work from their officeUpcoming BRAIN article about scheduling softwareService Appointment Scheduling feature (drop off)WorkstandIQ staff schedulingNBDA State of the Industry webinar reinforces our valueThe recent National Bicycle Dealers Association hosted a webinar with expert guests, with a lot of time spent talking about what successful retail looks like. Turns out our company perfectly matches their recommendations. Speakers were adamant about the need for merchants to have an ecommerce presence.You can find the recording on the NBDA YouTube channel.June Platform Sales ResultsHigh single digit growth in June, but also continues the downward trend from March/April results of over 25% growth.Isolating our “typical dealer”, which removes top performers, June online sales were slightly down. I really want clients to work on getting their website aligned with best practices and engaged with our marketing services like Google Ads. Platform traffic was down significantly in June, but conversion rate, average order value, and revenue per session were up.Only a handful of analog bicycle categories showed growth; gravel, full suspension MTB, and BMX. Electric bikes were up in every categoryHelmets and shoes did very well for the month. Helmets are good signals for overall ridership and shoes signal enthusiast riders needing more performance.April Total IBD Retail Sales ResultsPeopleForBikes released total April sales results showing the total IBD sales (in-store and online reported by Circana) was virtually flat with 2024. The top line sales results were positively impacted by very strong service department sales, +11% for the month. Top bicycle categories continue to be throttle assist electric bikes for transit, leisure, mountain, and cargo. Class 3 electric road bikes are showing solid growth too. Gravel and hardtail mountain bikes showed the best growth in the analog category. BMX bike unit sales were +8% continuing a promising trend largely influenced by younger ridersChildren's bike unit sales were up slightly overallBe sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.Find Us on LinkedInRyan Atkinson, President + Co-OwnerMark Still, Business DevelopmentWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@workstand.com.

Joey Bidner discusses what Google Ads advertisers need to know about consent mode. You'll learn why it is important for any website utilizing paid ads on Google!Try Opteo for free for 28 days - https://opteo.com/pspConcent Mode Partner Support: https://cmppartnerprogram.withgoogle.com/Joey Bidner - https://joeybidner.com/ Watch this episode on YouTube: https://youtu.be/C1_3tOwwHTQSubmit a Question - https://www.paidsearchpodcast.com

Cloudflare Introduces Pay Per Crawl & More | Marketing O'Clock Episode 389This week on Marketing O'Clock: Cloudflare rolls out “pay per crawl,” letting creators charge AI crawlers for content access. Also, Google Ads rolls out “AI Max” search match type in Search Term report. Plus, Google's June 2025 core update begins rolling out.Visit us at - https://marketingoclock.com/

In this Ecommerce Summer School archive episode, we explore how AI is changing paid advertising for online stores. Drew Smith, co-founder of upp.ai, explains how artificial intelligence can automate these tasks. He shares how their product data platform helps businesses show more products to customers and increase sales. Drew discusses real success stories where companies went from showing only 3% of their products to 84% visibility.Topics discussed in this episode:  Why retailers struggle to align paid media campaigns with evolving AI-driven ad platformsHow AI is transforming Google Ads from manual control to machine learning black boxesWhat makes Performance Max campaigns difficult to manage for non-technical marketersWhy most retailers fail to activate more than 20% of their product inventory in paid adsHow reinforcement learning leads Google to over-optimize for a small segment of productsWhat a Product Data Platform is and how it complements Google's ad algorithmsWhy large inventories and high ad spend are critical for effective AI optimizationLinks & Resources Website: https://upp.ai/LinkedIn: https://www.linkedin.com/company/upp-ai/X/Twitter: https://x.com/upptechnologiesGet access to more free resources by visiting the show notes athttps://tinyurl.com/2b6hv8phMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Cody Jensen, founder of Search Bloom, a digital marketing agency specializing in SEO, Google Ads, and conversion rate optimization. Cody shares his unconventional path to digital marketing, starting at Google, moving to SEO companies, and eventually creating Search Bloom to maintain integrity in digital marketing practices. They discuss strategies for optimizing SEO for search engines and LLMs, the importance of analytics, and navigating changes in PPC campaigns. Cody also shares impactful client success stories and future developments in the field. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Peter Guba spent 8 years working inside Google with over 1,000 different accounts before starting his own paid ads agency, Profit Mill. In this episode, he reveals why most sign shops are burning money on Google Ads and shares the simple strategy that actually works.##-##Key Points Discussed:Why Google Ads fail: The real reasons 90% of sign shop advertising campaigns don't work (and it's not what you think)The $500 test: How to start Google Ads the right way without betting the farmUnit economics breakdown: The math every sign shop owner needs to know before spending a dollar on adsLocal vs. product ads: Which Google ad types actually work for sign shopsThe attribution problem: How to track if your ads are actually generating salesWebsite optimization: Why your Google Ads success depends more on what happens AFTER the clickClosing the loop: The simple question every sign shop should ask every customer##-##Links:Profit Mill: https://profitmill.io##-##Timestamps:00:00 - Intro01:27 - Why Peter left Google after 8 years04:40 - The agency problem: Why 90% don't deliver09:12 - When sign shops should (and shouldn't) use Google Ads13:55 - The only ad strategy sign shops actually need22:12 - Local campaigns vs. search ads28:07 - Biggest mistakes sign shops make31:12 - Budget recommendations and unit economics38:18 - Tracking results and attribution43:20 - Website optimization for ad traffic52:30 - How to avoid getting burned by agencies57:05 - The future of Google Ads for sign shops##-##Are you a sign or print shop owner? Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers. Connect and learn from peers at https://www.facebook.com/groups/bettersignshopmastermind.

Jacob Berry sits down with co-op pro Sarah McVean Brown to demystify one of the most overlooked revenue streams in the powersports industry, OEM Co-Op programs.From Polaris to BRP, Harley-Davidson to Honda, every brand has its own system, rules, and reimbursement rates. In this episode, you'll learn:✔️ What Co-Op is (and isn't)✔️ What's co-opable — from Google Ads to mailers and even MotoHunt classifieds✔️ How to plan your campaigns across multiple OEMs✔️ Why working with an agency might save you and make you money✔️ What happens when you miss the little details (spoiler: it's $$$)

In this episode of Perpetual Traffic, Ralph and Lauren are joined by Val Riley, Vice President of Marketing and Strategy at Unbounce, to tackle the latest disruptions in Google Ads' AI Max landing page requirements. As AI continues to reshape digital marketing, these changes could significantly impact how you design and optimize landing pages for Google Ads. This episode dives deep into practical strategies and insights to adapt to the new landscape and overcome the challenges presented by these updates.Chapters:00:00:00 - Kicking Off the Perpetual Traffic Podcast00:01:56 - Meet Today's Game-Changer: Val Riley from Unbounce00:02:41 - Val Riley's Path to Unbounce: From Start-Up to Industry Leader00:04:17 - Google's Hidden Updates: What You Need to Know00:06:43 - Why User Experience is the Secret Sauce in Ad Success00:08:09 - Supercharging Ad Performance with AI Max00:17:26 - Crafting Landing Pages That Drive E-commerce Success00:25:06 - Unlocking the Power of Custom Templates for Agencies00:25:40 - E-commerce Landing Page Templates You'll Love00:28:12 - Mastering Cross-Selling: Smart Strategies for More Sales00:29:17 - Proven Tactics to Maximize Conversions on Your Landing Pages00:34:30 - Winning Marketing Strategies to Stay Ahead of the Competition00:38:01 - Dive Into Unbounce's Best Templates and Categories00:40:42 - Wrapping Up: The Key Takeaways You Can't MissLINKS AND RESOURCES:Deliver the most relevant ad across surfacesEpisode 707: Decode Google's New Diabolical Landing Page Changes with Tas BoberVal on LinkedInUnbounce on LinkedInLanding Pages and TemplatesOli Gardner Unbounce videosTier 11 Data SuiteSUPERCHARGE YOUR MARKETING ROITier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with

Gresham Harkless reflects on his 190-day journey as a franchise broker, expresses his frustration for initially straying from the path he instinctively knew was right, and leans into content creation and digital storytelling.   After investing in Google Ads with underwhelming results, he's considering pausing them to reallocate resources toward more authentic and impactful efforts, like publishing educational content on franchising.   Gresham realizes that his true superpower lies in creating meaningful content that positions him as a knowledgeable authority.   He recognizes a significant gap in the franchising industry for quality content and expert-led digital marketing, and now feels compelled to fill that void. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Do you know the right time to increase your budget? Is your budget causing your campaign to fail? In this week's episode Chris Schaeffer discusses a new principle that new Google Ads advertisers must understand about choosing the right budget in Google Ads. If you budget is too small it can actually keep you from getting conversions! Let's talk about it!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/guosUGMayEkSubmit a Question - https://www.paidsearchpodcast.com

TikTok leads, AI bots, and the decline of overpriced PPC, this is what real estate marketing looks like in 2025. While big operators burn through cash, smart teams are testing cheap traffic, building training data, and thinking ahead to the nextarms race: SEO for ChatGPT. If you're not already optimizing for AI-driven search, you're late. Get access to our real estate community, coaching, courses, and events at Wealthy University https://www.wealthyuniversity.com/Join our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://www.wealthykingdom.com/ If you want to level up, text me at 725-527-7783!--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generat...