Podcasts about Google Ads

Most service business owners are chasing the next lead source. Google Ads. Facebook Ads. AI. SEO. Automation. But sometimes the fastest way to grow is still the most old-school strategy in the book: getting out into your community, shaking hands, building trust, and making sure people remember your brand. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Chuck Worley, owner of Worley's Home Services, to talk about branding, networking, reputation, and the real-world grind behind building a service business people know, trust, and refer. Chuck shares his journey from struggling in school to building a career in HVAC sales, starting and losing a business, rebuilding from bankruptcy, paying back debts he was no longer legally required to pay, and eventually growing Worley's Home Services into a $17 million company. He also breaks down why branding is not just about a logo, why standing out matters, and how his orange and green jackets became a memorable part of his local brand. They also discuss: How Chuck went from HVAC technician to top-performing comfort advisor Why sales changed his life and gave him a path forward The painful lessons from bankruptcy and rebuilding from zero Why reputation matters more than almost anything in business How Chuck used networking to grow his company without relying only on digital marketing Why your brand needs to be memorable, even if people think it looks ridiculous How local chambers, BNI groups, and business events can generate real relationships Why referrals still matter in a world obsessed with AI and ads How Chuck used small acquisitions and owner financing to grow Why being the "power connector" in your market can create long-term growth How service business owners can start networking even if they feel uncomfortable If you are a service business owner who wants to build a brand people remember, generate more referrals, and grow through real relationships, this episode is a practical, no-BS playbook. Timestamps 00:00 Old-school networking advice 03:36 Challenges with AI voice calls 08:48 Struggling through high school 11:48 Quitting shipyard job for family 13:32 Quitting jobs due to drug use 18:42 Friend's Offer During Divorce 22:18 Early business struggles and trust 25:11 Growing HVAC Business from Dorm Room 27:03 CallRail for tracking marketing calls 30:37 Networking as an Introvert 32:51 Growing the sales team 36:55 Personal branding and first impressions 41:10 Joining a Chamber of Commerce 45:13 Networking and local referrals 48:41 Networking with industry professionals 52:26 Overcoming networking anxiety 52:58 Networking event experience 56:57 Importance of referrals and relationships 59:38 Wrapping up and subscribing encouragement Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Joshua Crouch: https://www.linkedin.com/in/josh-crouch/ Chuck Worley: https://www.linkedin.com/in/chuckworley757/  Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmasterypodcast • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/ Breezy: Capture 25-30% more clients with Breezy AI Agents. Use code "SBM" to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo   

What does it take to stand out in one of the most competitive child care markets in the country? In this episode of the Child Care Genius Podcast, Brian and Carol sit down with Claire Chou, owner of Tobarlin Academy in California, to uncover how she built a thriving child care program with a full enrollment and a wait list — even in a state where many providers are struggling with declining enrollment and increasing regulations.   Tune in as Claire shares the unique approach that has helped her center become a sought-after program for families. Her school specializes in Mandarin language immersion, offering children the opportunity to learn a second language in an engaging and meaningful way. Brian and Carol dive into why bilingual and immersion programs are becoming increasingly popular across the United States and how finding a strong niche can completely transform a child care business.   Listen in as Brian and Carol discuss the growing demand for multi-language learning programs, the power of having a unique genius in your business, and why parents are willing to seek out specialized educational experiences for their children. They also explore how owners can successfully scale and expand when they build strong systems, leadership, and the ability to delegate effectively.   Whether you've considered adding a specialty program to your center, opening a second location, or simply want fresh ideas to help your business stand out, this episode is packed with inspiration and practical insight. Join us for this exciting conversation with Claire Chou and discover how thinking differently can create massive opportunities in your child care business.   Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

What does it take to stand out in one of the most competitive child care markets in the country? In this episode of the Child Care Genius Podcast, Brian and Carol sit down with Claire Chou, owner of Tobarlin Academy in California, to uncover how she built a thriving child care program with a full enrollment and a wait list — even in a state where many providers are struggling with declining enrollment and increasing regulations.   Tune in as Claire shares the unique approach that has helped her center become a sought-after program for families. Her school specializes in Mandarin language immersion, offering children the opportunity to learn a second language in an engaging and meaningful way. Brian and Carol dive into why bilingual and immersion programs are becoming increasingly popular across the United States and how finding a strong niche can completely transform a child care business.   Listen in as Brian and Carol discuss the growing demand for multi-language learning programs, the power of having a unique genius in your business, and why parents are willing to seek out specialized educational experiences for their children. They also explore how owners can successfully scale and expand when they build strong systems, leadership, and the ability to delegate effectively.   Whether you've considered adding a specialty program to your center, opening a second location, or simply want fresh ideas to help your business stand out, this episode is packed with inspiration and practical insight. Join us for this exciting conversation with Claire Chou and discover how thinking differently can create massive opportunities in your child care business.   Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

What does it take to stand out in one of the most competitive child care markets in the country? In this episode of the Child Care Genius Podcast, Brian and Carol sit down with Claire Chou, owner of Tobarlin Academy in California, to uncover how she built a thriving child care program with a full enrollment and a wait list — even in a state where many providers are struggling with declining enrollment and increasing regulations.   Tune in as Claire shares the unique approach that has helped her center become a sought-after program for families. Her school specializes in Mandarin language immersion, offering children the opportunity to learn a second language in an engaging and meaningful way. Brian and Carol dive into why bilingual and immersion programs are becoming increasingly popular across the United States and how finding a strong niche can completely transform a child care business.   Listen in as Brian and Carol discuss the growing demand for multi-language learning programs, the power of having a unique genius in your business, and why parents are willing to seek out specialized educational experiences for their children. They also explore how owners can successfully scale and expand when they build strong systems, leadership, and the ability to delegate effectively.   Whether you've considered adding a specialty program to your center, opening a second location, or simply want fresh ideas to help your business stand out, this episode is packed with inspiration and practical insight. Join us for this exciting conversation with Claire Chou and discover how thinking differently can create massive opportunities in your child care business.   Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

In dieser Folge geht es um die bedeutende Umstellung bei Google Ads, bei der das klassische Displaynetzwerk langfristig in Demand Gen Kampagnen aufgeht. Katharina erläutert den jetzt ab Juni 2026 stattfindenden schrittweisen Rollout, die Auswirkungen auf Werbekonten und Agenturstrategien sowie die neuen Möglichkeiten durch Features wie generative KI-Bildtools und native Video-Integration. Gleichzeitig warnt sie vor Kontrollverlust, Brand-Safety-Risiken und Reporting-Herausforderungen bei der Migration. Die Folge beantwortet diese 5 Fragen: - Wie verändert die Integration des Displaynetzwerks in Demand Gen die Steuerung und Optimierung von Kampagnen? - Welche neuen kreativen und datengetriebenen Möglichkeiten bringt die Migration für Werbetreibende mit sich? - Wie gehen Agenturen mit dem durch die KI gesteuerten Kontrollverlust auf Anzeigengruppen- und Placementebene um? - Welche Risiken bestehen für Brand Safety und wie können sie bei der Umstellung gemindert werden? - Wie wirkt sich die Abschaffung isolierter Display-Daten auf Reporting und Kundenkommunikation aus? Das sagt Katharina: „Das Google Displaynetzwerk verschwindet zwar nicht, aber der Weg, wie wir es aussteuern, ändert sich grundlegend: Es wird künftig als Placement-Kanal in Demand Gen Kampagnen integriert – das ist ein echter Meilenstein für die Plattform und verlangt ein komplett neues Denken unserer Anzeigenstrategien.“ Mit: Katharina Knolle, Strategische Leitung Paid Media bei webnetz

Chris Schaeffer and Joey Bidner discuss Google AI Mode and Google Ads AI Max in this week's episode of The Paid Search Podcast. AI is a growing aspect of the Google universe and advertisers have an opportunity to expand their marketing efforts in ways that were not possible just a few years before. But is it always the right choice for everyone? Let's talk about that!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comSubmit a Question - https://www.paidsearchpodcast.com

Tired of paying for “more clicks” and getting zero real cases? In this episode, you'll hear how strategic market research, real social proof, and case-study-driven content can turn a law firm website into a revenue engine instead of a digital brochure.   In this episode, Steve Fretzin and Cooper Saunders discuss: The real goal of digital marketing for law firms (revenue, not clicks) Market research and choosing markets you can dominate Building targeted content around real client cases and questions Personalization, video, and human connection on law firm websites Social proof, reviews, and the “Dream 100” referral strategy   Key Takeaways: Marketing success for law firms starts with showing up where people are already searching for the exact services you provide, instead of broadcasting to everyone and hoping for the best.  Smart lawyers look for markets they can dominate, choosing niches and geographies with solid demand but manageable competition rather than jumping into oversaturated metro battles by default. Case-based content that walks through “this client, this problem, this solution, this outcome” is far more powerful than generic articles that could apply to anyone and no one at the same time. Prospects convert at a higher rate when they can see and hear the attorney: simple, honest video on an About page often beats polished but faceless branding. Social proof, including reviews, testimonials, and concrete case studies, is no longer optional; it's the proof skeptical clients need before deciding you're the right firm to trust.   "I think the market research goes into identifying a pond you can dominate, rather than being a minnow in an ocean or fighting an 800-pound gorilla." —  Cooper Saunders   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers.   Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! LEX Reception: https://www.lexreception.com/partners/bethatlawyer Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Cooper Saunders: Cooper Saunders is the owner and founder of WiseGuys Digital Marketing, a Kansas City, Missouri-based agency specializing in SEO and Google Ads. Recognized as a business growth expert, he has authored three national bestselling books—including Quit Competing Start Dominating and Marketing Secrets of the Ultra Wealthy—and hosts The Growth Secrets Podcast. Under his leadership, WiseGuys Digital Marketing operates without year-long contracts and was named a Kansas City Chamber of Commerce Small Business Superstar for three consecutive years from 2021 through 2023.   Connect with Cooper Saunders:   Website: https://wiseguysdm.com/ LinkedIn: https://www.linkedin.com/in/coopersaunders/   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, explore the role of inbound calls in Google Ads campaigns for mortgage leads. He argues that businesses often overlook the power of immediate phone contact, treating it as an afterthought rather than a primary conversion channel. The discussion covers why these leads are unique, the importance of operational processes, and how to effectively track call performance. Key Takeaways The Urgency of Inbound Leads: When a user clicks to call directly from an ad, they have a clear intent: they want answers immediately. They are bypassing the standard web form journey because they are ready to talk now. Abolish the Phone Menu: Complex phone menus (IVRs) act as a barrier to potential clients who are already in a "solve my problem now" mindset. Alex advises businesses to remove these menus for ad-driven traffic, or use a dedicated phone number that connects directly to an adviser. Availability is Critical: Running Google Ads without a plan to answer the phone is "throwing money in the fire." If you miss the call, the lead will almost certainly move on to a competitor. If you cannot answer, consider outsourcing call handling, though speaking to an adviser directly remains the gold standard for conversion. The Power of Tracking: Use Google's call tracking numbers to get the full picture. This enables you to report on which specific keywords, ads, and landing pages are driving the most calls, allowing for better ROI analysis. There is no "Standard" Split: The ratio of web forms to inbound calls fluctuates wildly depending on the business. Data from various clients shows ranges from 80% forms to 80% calls. Don't assume a standard conversion ratio; track your specific data to understand your business reality. Actionable Advice Audit Your Process: If you are running ads, ensure someone is available to answer the phone immediately. If it's just you, prioritise availability during your active campaign hours. Clean Your Data: When reviewing call reports, filter out calls shorter than 10 seconds. These are often accidental "fat finger" clicks and will skew your conversion data. Be Accessible: Don't overthink the "professionalism" of being a small team. People want to know who they are working with; they don't need a corporate phone menu to feel secure. Connect with Alex For more insights into content experiments and lead generation data, subscribe to The Lead Engine newsletter on LinkedIn via Alex Curtis's profile. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

Drone audits, drizzle disasters, and the eternal question of whether putting your prices up is ever a good idea. This week Pete, Laura, Liam and Bee dive into Pete's upcoming CAA drone audit and the surprisingly strict "flying currency" rules that come with it, before getting into a deep discussion on shooting weddings in bad weather, including the bride who left a bad review because it was too sunny, and the violinist who nearly walked out over a bit of drizzle.The conversation moves into the business side of things, with Bee and Liam unpacking a recent price increase that coincided with enquiries dropping off a cliff, and whether that's down to pricing, a fiddled Google Ads budget, or just a quiet patch. There's also a chat about website portfolios, ad spend, and Pete and Laura's attempt to make their photography site sound less negative without losing what makes it them.On the gear side, Liam debates renting an expensive lens for a castle wedding in Spain, Pete and Laura talk through their new 85mm lens and a Lightroom preset fix using Claude AI, and the group ends up arguing about which AI chatbot has the best personality. Plus reunion highs, root canal lows, and a real-time cat-versus-bird incident that derails the recording entirely.As always, it's highs, lows, and everything in between for wedding photographers and videographers trying to navigate the job, the business, and each other.Timestamps:00:00 Cold open: memory card chaos and a lost SD card02:01 Pete's CAA drone audit and the flying currency requirement05:51 Eyeing up a new drone after seeing one at a wedding06:46 Liam's Scotland wedding at Dunglass Estate07:55 The sock-on-the-smoke-alarm pub incident09:49 Pete's rainy Watermouth Cove wedding in Devon11:06 Handling bad weather and difficult outdoor ceremonies12:42 The violinist who nearly walked out13:54 The one-star review from a bride who wanted rain16:00 Pete's wedding at Goodnestone Park, Kent19:42 Working alongside an editorial photographer's 20+ group shots22:14 Price increase versus a sudden drop in enquiries25:34 Debating Google AdWords and Meta ad spend29:22 How many photos should be in a portfolio32:01 Upcoming trips: Pete to Tuscany, Liam's multi-country wedding run35:28 Liam considering renting an expensive lens for Spain38:55 New 85mm lens and adapting old Lightroom presets with Claude AI42:00 Favourite AI chatbots and their personalities43:11 Bee's 25-year school reunion44:08 Root canal woes and charging for consultation Zooms45:08 Hugo the cat brings in a bird mid-recording45:59 Highs and lows: mountain bikes, finished films, and 2:30am starts53:05 Wrap upSay hi on Instagram @ourcreativecommuneGet a free 14 day trial of Musicbed: https://www.musicbed.com/invite/935CyThe British Wedding Film Festivalhttps://www.britishweddingfilmfestival.com/Lawson Film School: https://www.lawsonfilms.co.uk/lawson-film-schoolliamandbee.comlawsonfilms.co.uklawsonphotography.co.uk#weddingphotography #weddingvideography #filmphotography #creativepodcast #weddingindustry #ourcreativecommune Hosted on Acast. See acast.com/privacy for more information.

Key TakeawaysIn-House Model Wins: John's shift to an in-house labor model created a "flywheel" (control → experience → premium → better labor), enabling market share growth from competitors using the subcontractor model.Strategic Differentiation: John embedded a free, premium color consulting service into his quotes. This forces competitors to charge for a lesser version, creating a structural advantage that makes his value proposition superior.Sales Process Innovation: Austin's Deckify franchise uses free 3D designs to make sales consultative and exciting, reducing reliance on individual salesmanship and raising customer investment willingness.Compensation & Alignment: True employee alignment comes from equity purchased at fair market value, not stock options. This ties an employee's capital to the business's problems, creating a shared interest in success.John's business grew nearly 4x in a shrinking market by shifting from a subcontractor model to a specialized in-house team.Subcontractor Model:Pros: Flexible labor pricing (price-taker), lower overhead.Cons: Limited control over customer experience, difficulty justifying premium prices.In-House Model:Pros: Full control over customer experience, enables premium pricing, creates a "flywheel."Cons: Higher overhead, labor costs lag market downturns.The "Flywheel" Effect:Control → Superior customer experienceExperience → Premium pricing powerPricing → Ability to attract better laborLabor → Reinforces superior experienceJohn's strategy is to create structural advantages competitors cannot match without his scale.Premium Color Consulting:Service: A full-time consultant guides clients from inspiration to final color selection using large physical paint swatches on-site.Cost: ~$90k/year salary + ~$20k in testers, embedded into all quotes.Impact: Competitors must charge $150–$400 for a lesser service, making John's free offering a clear value advantage.Market Share Tactics:Warranty: A no-questions-asked policy is treated as a marketing expense to build trust.Commercial Market: John uses cutthroat pricing on strata jobs to drive gross profit dollars and occupy competitors with long, labor-intensive projects, reducing their residential capacity.Marketing Costs: High-volume door-knocking and Google Ads bidding raise the cost of customer acquisition for all competitors.Austin's Deckify franchise uses a similar strategy to make sales consultative and less reliant on individual skill.Free 3D Deck Designs:Service: Interactive 3D models of the proposed deck are presented during the quote.Impact: Raises customer excitement and investment willingness (e.g., from a 3/10 to a 9/10), making the sale easier.Goal: Create a process where the product's value is so clear, the "minimum viable person" can succeed, and top performers excel.Problem: Top performers are often underpaid relative to their value, while bottom performers are overpaid.Solution: Align employee incentives with business success through equity.Equity Purchase vs. Stock Options:Stock Options: A non-cash expense that can inflate free cash flow, creating a less direct link to business performance.Fair Market Value Purchase: Requires an employee's own capital, directly tying their financial outcome to the business's problems and creating true shareholder alignment.

In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis breaks down how pest control companies can sell more effectively over the phone.The phone is where marketing turns into revenue. Every lead has a cost, and every call is an opportunity to book an inspection, schedule a service, or win a recurring customer.Casey explains a simple five-step framework for taking control of the conversation:Prep and IntroductionFact FindingPresentationRecommendationCloseThis episode pays special attention to preparation and fact finding. Before answering the phone, your team must know your services, pricing, offers, bundles, scheduling options, guarantees, and common answers. Once the call begins, the goal is not to rush straight to price. The goal is to ask the right questions, uncover the customer's real issue, and recommend the right solution based on what they told you.If your pest control company is spending money on Google Ads, Local Services Ads, SEO, social media, postcards, door hangers, or referrals, you cannot afford to lose calls because of poor phone training.The phone is not just customer service.The phone is sales.The phone is trust.The phone is where the appointment gets booked.Why phone sales matter in pest controlHow to create a confident phone introductionWhat every phone rep must know before answering callsThe importance of fact findingQuestions to ask pest control customersHow to present your company without overexplainingHow to recommend the right serviceHow to close the call and book the appointmentWhy confirmation by text and email mattersCommon mistakes that cost pest control companies salesIf you want more pest control leads to turn into paying customers, train your team to stop simply answering the phone and start guiding the conversation.Key TopicsEpisode TakeawayReady to improve your pest control marketing, phone sales process, lead follow-up, or CRM automation?Visit Rhino Pest Control Marketing:https://rhinopros.com/Schedule a strategy call:https://rhinopros.com/contact/Listen to more episodes of The Pest Control Marketing Domination Podcast:https://rhinopros.com/podcast/casey@rhinopros.com925-484-8383Connect with Casey Lewis and Rhino Pest Control Marketing for help with:Pest control websitesGoogle Ads and Local Services AdsSEO and content strategyAI receptionistsHighLevel CRM setupReview campaignsLead tracking and sales automationPest control phone sales trainingThe phone is where marketing becomes revenue. If your company needs more calls, better follow-up, and more booked pest control appointments, Rhino Pest Control Marketing can help.

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ Why becoming the bottleneck is holding your company back ✅ Why referrals stop being enough if you want to keep growing ✅ The sales process most landscapers are missing ✅ How underpricing silently kills profitability ✅ Why attracting and retaining great employees becomes critical ✅ The mindset shift required to scale beyond owner-operator mode Video Timestamps: 00:00 Intro – Why Most Landscapers Never Reach $1M 00:37 Reason #1: Delegation & Letting Go 03:56 Reason #2: Referrals Stop Being Enough 09:19 Reason #3: No Real Sales Process 14:14 Reason #4: Underpricing Your Work 17:09 Reason #5: Hiring & Retaining Great Employees 21:40 Final Thoughts & Action Steps –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

What if the biggest staffing challenges in child care today require a completely different approach than they did just a few years ago? In this episode of the Child Care Genius Friday Training Podcast, Brian and Carol Duprey continue their eight-part series on the pillars of leverage by diving into one of the most important topics for child care owners: staffing. From hiring strategies and interview tips to avoiding overstaffing and recognizing changing workforce trends, they share practical insights that owners can apply immediately.   Listen in as Brian and Carol discuss why mastering the basics of staffing can create massive leverage in your business and help your center run more smoothly without constant owner involvement. They also explore how post-pandemic workforce shifts are impacting hiring, why younger employees may surprise you, and how quick decision-making can make all the difference in today's competitive hiring market.   Tune in for simple, actionable staffing advice designed to help child care owners build stronger teams, improve operations, and position their centers for long-term success. Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

[Cold open [Jake turns Iowa's football stadium into a paintball field] ends at 10:39.]We're trying to figure out what the next version of our agency actually looks like.SEO and Google Ads are still the foundation, but marketing alone has a ceiling. Adding more lead sources does not help much when clients only see the bad leads, follow-up is inconsistent, and everything gets compared to high-intent search.In this episode, we talk through what we're testing right now. That includes Google AI Max, lead form campaigns, HighLevel, and one dashboard that brings leads from every platform into the same place.The bigger idea is moving beyond lead generation and into operations. Better qualifications, faster follow-up, sales coaching, and cleaner client data may be what makes the agency more valuable and less seasonal. We do not have it all figured out, but this is the boring work we're doing to find out.-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact

At his lowest point, Jan Roos was $240,000 underwater. He had a full sales org, a director, reps, ad spend — and was barely breaking even. So he cut all of it. Today he runs CaseFuel, a high-margin agency serving 300+ estate planning law firms, with 25 people and $50K/month in profit. In this conversation he breaks down how he got there: the niche nobody else was serving, the funnel that cracked it open, and what building a genuinely high margin service business actually requires. Guest: Jan Roos, Founder of CaseFuel Sponsor: wayfront.com/tmba Thanks to this week's sponsor Wayfront — the AI-ready operating system for productized agencies. One client portal. One team dashboard. All your data, AI-accessible. TMBA listeners get an extra free month on top of the trial at wayfront.com/tmba. Links: [Jan@casefuel.com](Jan@casefuel.com) Peter Thiel — Zero to One Eugene Schwartz — Breakthrough Advertising Mike Michalowicz — Profit First Business Resources Upcoming DC Events

https://youtu.be/xkCGHOYkdC0 Grant McKinstrie, CEO of Digital Position, is passionate about helping eCommerce brands grow by combining customer insights, data-driven marketing, and emerging technology. With more than two decades of experience in digital marketing, Grant has built a team that helps brands increase revenue through SEO, paid media, conversion optimization, and customer-focused growth strategies. We explore Grant’s DP Growth System: Ask AI where consumers congregate, Immerse yourself in their communities, Create content they crave, Engage them on Reddit and Quora, Have influencers create videos, and Turn craved content into ads. Grant explains why understanding customer conversations is more valuable than relying on assumptions, how online communities reveal unmet needs and buying signals, and how businesses can transform those insights into content, influencer partnerships, and advertising campaigns that drive measurable growth. He also shares how AI is changing marketing, the challenges of scaling an agency, and why innovation remains one of the most important drivers of long-term business success. — Build Yourself a Growth System with Grant McKinstrie  Good day. Steve Preda here with the Management Blueprint Podcast, and today my guest is Grant McKinstrie, the CEO of Digital Position, a full-stack agency that builds a growth system for e-commerce brands. Grant, welcome to the show.  Thank you so much for having me. Good to be here.  Well, it’s great to have you here. And I’d like to start by asking you: What is your personal ‘Why’, and what are you doing to manifest it at Digital Position?  Well, specifically when we think about the eCommerce space, there’s so much crap being sold out there. And also, in terms of what AI has done to the industry, it has allowed a lot of people to start a lot of different businesses, sell a lot of stuff, do a lot of dropshipping, and all these different things. It’s about trying to find the gems. It’s about finding the good people to work with and the businesses that are worth growing at the end of the day. There’s so much good stuff out there that gets pushed down because either they haven’t worked with a good agency or they just don’t know how to market themselves well enough.  And I think the drive behind trying to find those people who are genuinely nice to work with and brands that are absolutely worth promoting and bringing out into the world is awesome and very rewarding. Being able to do that is incredibly fulfilling. That’s not to say that we’re perfect in every way, shape, or form. And it’s not like every single business we work with is perfect either. We do what we can. But all in all, I want to be able to help market products, people, and businesses that are absolutely worth getting out into the world and getting more people to know about.  Yeah. That’s so interesting that you say that because I had a client in this space where you are, and they were a little conflicted because some of the brands they represented, they were not really proud of. And I think it really impacted their culture in turn. They felt that they were not operating with integrity with all of their clients, and that created internal friction. And it kind of held them back to some degree. So that’s fascinating that you talk about this. And I also noted on your website that your average client tenure is over four years, which I think bears testament to this. Yeah. In a large majority of cases, I mean, we’ve had certain clients for six years and, in some cases, even eight years. So when you have tenures like that, they certainly last a long time. And sometimes it just doesn’t work, and we’re also very willing to openly admit that. I don’t want anyone to think, “Oh, if we sign up with you, it’s four years, and then we’re just constantly paying you for, I don’t know, whatever reason it might be.” But genuinely, we’re here to see how we can legitimately grow the business and actually bring you profit dollars that you weren’t seeing otherwise.  Because so many businesses that we come across are just not able to allocate their marketing spend efficiently. And they’re just… I don’t know. Not to get too much into the nitty-gritty of things, but in a general sense, 95% of the businesses we talk to are essentially burning money. And in most cases, they’re being worked through an agency churn-and-burn system. And it hurts to see. Literally, I had a pitch two hours ago before this call where every single platform they were on was just burning money. They were trying to remarket to people who already knew about the brand and spending money on people who already knew about them and were already going to purchase from them.  And the agency was trying to tell them, “Hey, all of our metrics are great.” But the business is suffering because of it. It happens all the time. It generally results in tough conversations for us because agencies have such a bad reputation. And we’re always trying to pick up the pieces and revitalize that relationship. Which has its highs and lows in many ways. But we’re out here doing the best we can. Okay, so that’s a great segue because this podcast is all about frameworks—how to do something that maybe other entrepreneurs are trying to do, don’t know how to do, but you figured out. So do you have some kind of framework? Maybe it’s about getting an eCommerce company up and running on advertising and advertising profitably. Maybe it’s some other area in your business that is easy to explain in three to five steps. Does anything come to mind?  The biggest thing that we have realized lately is what we have deemed community engagement. One, because of AI, you can scrape information so easily across the internet, and you can get fed so much crap that AI is just going to automatically generate for you. But what really matters at the end of the day is: who is your audience, where the heck do they hang out, and what are they talking about?  So we are constantly looking to inject ourselves into Reddit threads, Facebook threads, YouTube comments, Quora—wherever those people possibly are. Get into the subreddits. Get into those Facebook communities. Get into the comments of influencers or whoever is relevant within that space, and talk to them. See what they’re talking about within those threads. Engage with them. Have a conversation so that you can understand what actually makes this person tick. What do they truly care about? What do they call things? What are they talking about on a daily basis?  So that when you start creating content that resonates with those people, you know exactly how to connect with them. Because, as I mentioned earlier, so many people are creating commoditized products and content because of AI, because it’s making it that much easier to do. Nobody is truly trying to connect with the consumer at the end of the day. And therefore, you’re going to have so many people who become numb to anything being thrown in their face unless they actually feel like they’re being spoken to.  So the biggest thing is to get to know the person on the other side of the screen. Go to where they hang out. Go to where they’re engaging. And listen to them. I think a lot of people forget that and want to go straight into data, metrics, spreadsheets, and all this stuff. When there is a human-to-human interaction happening within marketing every single day. And that is what you need to continue to focus on. Okay, so maybe that’s the beginning of the framework. So get to know the person—or the customer—or both.  Yeah. And it sounds really simple. It’s funny, when you put it that way, it’s just: listen to the person you’re trying to sell to. But it’s incredible how infrequently that actually happens. Because a lot of people will talk about, “My product is the best. My product is so good because it does this cool little thing that nobody else does.” But who really cares unless it’s actually solving a problem that somebody has? And unless they’re able to understand exactly how it’s going to make them feel in that moment when that problem is solved or how it connects to their core persona or whatever it might be. It’s a very simple framework. But it is the most important thing that a lot of people tend to neglect.  No, I love it. I love it. So what does the actual framework look like? I understand you go to Reddit, you go to Quora, and you listen. But what is the process? How do you even know which part of Reddit you should go to, what you should listen to, and who the customers are? Give me the rundown. What do you do when a new customer walks through the door and you want to figure out how to make them successful?  Yeah, of course. So I think Reddit is just the easiest example. I think it’s what a lot of people are familiar with, but it also provides value because it’s related to all the LLMs and what they like to cite as sources as well. Funny enough, one of the best ways to start is if you have a brand, a service, or something that you’re looking to build. Feed that into AI—Claude, ChatGPT, whatever works for you—and have it help you understand: “Hey, what subreddits should I be participating in?” If I want to sell vegetable seeds, for example—and that’s an example from a client we’ve worked with—or if I want to get more into gardening, where should I go?  It will point you to gardening, DIY gardening, seasonal gardening, and all these different places that have communities of people who are very specific when it comes to anything you want to know about gardening. Then you jump in there and see people talking about: “When should I start planting my tomatoes?” Or: “When should I do any transplanting?” Or: “How do I need to handle my watering schedule?” And then you have layers and layers of threads, topics, and information that you can gather from. People are giving it to you for free and telling you exactly how they handle those things.  And that turns into content. That turns into ways for you to engage with those people. It turns into ads because if you’re able to understand what their pain point is, then you can make an ad out of that. At the same time, you can pull a lot of that information using AI. But the biggest impact still comes from truly engaging with those people. So you said that when you figure out what those communities are talking about in their Quora or Reddit communities, then you can engage with them. You can create content, you can create ads, and you can engage. And I’m just wondering, are there other forms of engaging with customers other than through content and ads? Good question. So yeah, that’s the main part. You can directly comment within those Reddit threads, or you can start creating your own content within those Reddit communities. If you start to see a trend of multiple people asking, “How do I start planting my tomato seeds?” Or, “Where do I even start with this?” Then you can create an entire guide on your website. Build a blog post around it. Or you can get together with an influencer who’s able to make a video around it and show the entire process through a visual element as well. So you’re not just doing written content, but video too. And then you can even run ads around that.  Because one of the biggest things, for example, with this brand that I’m kind of alluding to, is that every single ad and every single piece of content they were putting out beforehand was very disconnected from the true gardener at the end of the day, or the true DIY gardener. Because everything they showed was a picture of this beautiful, perfect pepper or tomato that nobody ever experiences unless you’re operating a commercialized system with all of the technology they have access to. But somebody in their backyard is not going to have a perfectly round tomato or a perfectly formed pepper. And therefore, no one knows how to get there. So you have to show them the step-by-step process.  What soil do you need to buy? What seeds should you buy? And then you become part of that system because: “Oh, I need to buy seeds. Okay, I’m going to go to this company and buy seeds from them.” And they also helped me throughout this entire process by becoming the subject matter expert on what to do with tomato seeds. It becomes this kind of system that you naturally inject yourself into as you create content that connects with that person. Because the biggest thing was recognizing that all of the content they were putting out beforehand made people think: “Well, my food is never going to look like that if I plant it in my backyard.” Yeah. “But how can I get there so that I feel a lot less stressed about even starting?” And you’re providing this entire guide for me to follow so that I can become a better DIY gardener.  Yeah. I love it. It’s a great approach to basically figure out where to go, talk to the people, and then communicate with them and create helpful guides for them. And the influencer video—that’s also very clever. So that’s how you help drive growth for your clients. But how do you drive growth in your own business?  Yeah, good question. Funny enough, man, it is so much harder to do it for yourself when you are so focused on other people. Reflecting inward is always tough. But what we have recognized lately is that you have to have a good freaking offer. Because so many agencies in this space say the same stuff. I sat on Instagram for two hours one day and rifled through every single ad from marketing agencies in the space.  And everybody says the same thing: “You’re doing your ads wrong.” Or: “You have no idea what’s happening with your attribution.” Or: “Google Ads is making you lose money.” Or: “Meta Ads sucks.” And all these different things. And everyone is saying: “You should let us do a free audit for you.” Or: “Come talk to us and we’ll help show you what’s wrong.” It’s like, okay, there’s a pretty big gap there. I have to spend all this time talking to you just to figure out whether you’re a legitimate business and whether you’re actually going to solve my problem. And you’re not really offering anything other than: “Hey, let’s sit down and talk about it.” When everybody else is doing the exact same thing. So the offer across the industry is generally weak.  There are a few agencies that have well-built offers. What we personally figured out through A/B testing is that we don’t even try to lead with the marketing conversation. Because in some cases, businesses find it difficult to admit: “Hey, our marketing sucks.” Or: “Marketing is our problem.” But a lot of people can identify whether their website sucks. They can look at it and say it’s old or that it’s not converting well. It’s generally easier for people to make that connection than the marketing connection.  So we’ve built an offer around A/B testing. For just about any eCommerce business doing over $1 million in annual revenue, we’d love to do a free A/B test for them. We will build a landing page of their choosing. It could be their homepage. It could be a product page. It could be whatever. We will create a mock-up ourselves and come to the call with it. We’ll show them our version alongside theirs. They can decide whether it seems better or not. And if they want to move forward, we’ll implement it on their site for free. Then we’ll run an A/B test until we reach statistical significance and can determine whether our page or their page performs better.  Either way, there’s no cost to them. We just want to show that we’re capable of providing value. We want to demonstrate that we can create something better than what they currently have. If it works out, awesome. Let’s continue the conversation. If not, no harm, no foul. We weren’t able to improve it for them, and it doesn’t make sense to continue the conversation.  Yeah. That is impressive. So you’re actually building a competing site, and you show them that you could do a better job than they are, essentially. Yeah, exactly. Yeah. And it’s… I don’t know. There’s somebody that I interact with who always says, “There are no sacred cows. There’s no ego in all of this.” It’s just, “We genuinely want to show that we can provide value in any way, shape, or form here.” It has garnered a lot of interest because it’s low friction. It’s, “Hey, at the very least, when we come to the call, we are going to show you something, and hopefully you like it.” And 100% of the time we’ve done this, everybody has loved it.  So it’s been a great source of driving more leads, more conversations, and more at-bats for the business. Simply by having an offer that people want to see value from, as opposed to: “Hey, we’re going to do an audit. There’s going to be a long turnaround time. Then we have to figure out the next steps. Then there’s going to be this big price tag,” or whatever it is. Whereas we’re just going to do something for you for free. If it works, great. If not, you didn’t lose any sleep over it.  Yeah. Love it. That’s pretty cool. And I think what’s really cool about it is that you do it without disrupting their existing business. Exactly. So they don’t feel like, “Okay, maybe it’s at no cost to me. Maybe it’s a marketing thing.” But at the same time, if you’re interfering with my customers, that’s actually a negative. Because it can create damage. That’s my reservation about people who offer to drive business for me. Yeah. But then they want to use my LinkedIn profile, and they can spoil my reputation online. And I’m never going to allow it. Because it interferes with my business. So I love that you found a way around that. That’s pretty cool.  Absolutely. Yeah, and we’re hoping that it just continues to grow. Fortunately, AI has allowed us to move a lot faster with this because I think that historically would have been a major holdup. Mocking up a page is not a very easy task. But because we’re able to understand the business and generate something relatively quickly through our experience and understanding of how a page should be structured, it works out really well. Yeah. Love it. So switching gears here, let me ask you this: What is something that you’re actively trying to figure out in your business?  Ooh, boy. Scale. I think the ability to scale something like this is where I’m trying to figure out what is going to break next. Historically, we’ve struggled to figure out things like: “Oh, we need a really good offer to drive cold outbound leads.” We have historically been a referral-only business. And while that’s worked, it certainly isn’t as sustainable long term as building a proper, predictable cold outbound system.  Now that we have something that is starting to work, and we’re seeing more leads come in, the question becomes: How do we scale this without the business breaking if we suddenly see a significant increase in leads? Because realistically, in the past, it’s been rare that we’ve had so many leads in the pipeline that we didn’t know how to handle them. But we’ve also recognized that the type of service we provide is elevated. We consider ourselves a boutique service. We know we’re not the cheapest in the market. But what we do know is that we can absolutely drive additional profit dollars to your business. Because we’re looking at the full marketing picture.  We’re not just focusing on PPC. We’re not just focusing on SEO. We’re not just focusing on organic social. We’re looking at how all of those things work together. And then we’re looking at the business as a whole and trying to drive an actual P&L impact. Not just say: “Oh, ROAS in Google Ads is good, so everything must be great.” No. That’s not always the case. As I mentioned earlier, that can happen while you’re still burning money because you’re simply retargeting people who already know about your business.  So the goal is understanding that we provide an elevated service and finding the right talent to help deliver it. So that as we continue to scale, we’re able to maintain the level of service that we know we’re capable of providing. And making sure that the people leading those client conversations are able to deliver on that promise every single time as well. Hopefully that answers the question, for the most part.  So if you have the deals coming through, the cold outreach is working, and your offer is working, is it just a question of finding the talent, or are there other things that could break?  Yeah. I think it’s hiring and talent for sure. And then the other piece is continuing to maintain the operational speed behind it as well. Because expectations in the industry are changing dramatically. We went from bi-monthly reporting to weekly reporting, and now people want to know how things are moving every single day. AI has sped things up to the point where people’s expectations are changing at a rate that we need to keep up with. And that is certainly one of the more difficult things to navigate.  Especially when there are 30 to 1,000 new AI tools coming out every single day. Then you need to figure out: “What’s the best one that I’m going to be able to utilize long term, instead of just dumping it and moving to a new one next week?” So yeah, the operational piece has been very interesting over the past couple of years. It went from everybody using ChatGPT, to all of these different AI transcription tools. We moved into Notion. Now we’re using Vector, which is popping off right now. Claude has obviously made a lot of strides as well. And it’s about figuring out how we continue to pivot across all of these different tools. And I’m barely scratching the surface with those examples.  We also have to make sure that the entire team is able to adapt to these changes over time. Because for so long, you could stick with a single tech stack and a handful of tools for years, and not much would change. But now, because of AI, things are adapting, changing, and improving incredibly quickly. And the expectations of the client are moving just as fast. So you need to be able to keep up with that. I’ve always wondered about this thing that Steve Jobs said: The two primary functions of a business are marketing and innovation. And you are doing one of the two primary parts of the business. You could even argue that marketing is innovation as well. So the two things converge. How is it possible for an agency to innovate for multiple clients on a continual basis?  Yeah. That just comes down to trusting the team and having the right people in the right place. And that’s why I think hiring is one of the biggest things that we need to focus on. Because AI has raised the floor for so many people. But it has also really shined a light on the people who are able to work alongside it efficiently, speed up their processes, and use their experience to make decisions really fast. It is more powerful than ever to have a creative mindset and the experience of seeing how things impact multiple different clients. And to understand how you can shift strategy at any point in time. It also requires having that childlike curiosity mindset.  Being willing not to accept everything as fact. Being willing to pivot at any point in time. It’s truly about making sure that the people around you are willing to adapt and accept that they are not going to be right all the time. But they’re willing to keep trying, keep learning, and keep figuring out what the next step is. And not fall into complacency. Because if you do, AI has probably already rocked your world at this point. So the biggest thing is having people around you, a support system, procedures, and training that allow that to happen naturally. And trusting that they will be able to follow that and see the vision—or at least try.  That’s fascinating. If there’s a company trying to figure out what to do, how to make sense of all these different platforms, SEO moving to GEO, AI, Reddit, Quora, rising advertising costs, TikTok, and all these other platforms coming online—and their head is spinning—what do you recommend they do? How do they select an agency? Of course, they should go to you. But how should they select an agency? What criteria should they use to select someone, whether that’s you or somebody else?  Yeah. I mean, really, it just comes down to being growth-minded. And maybe I’m not fully understanding the question, but if you have any passion or drive to grow what you’re doing, you need to surround yourself with people who are constantly looking to push the envelope. Whether that be an agency or an in-house team. And in some cases, it might not make sense for you to have an agency. That really depends on your brand guidelines and how closely you hold them to your chest. Because sometimes bringing in an outside agency can be very difficult.  It takes time to get them up to speed. If you’re looking to develop your own internal style of content because you have a lot of protection around the brand, then building that internally is going to make a heck of a lot more sense. Because they’re constantly going to be able to talk in your language. As opposed to an agency that wants to be an arm of your business, but at the end of the day, it’s difficult for that to always be the case. We try to live and breathe that as much as we can, but we also understand there are limitations. So I would say if you are a brand with extremely tight brand guidelines, then you need to train internally and make sure that is built into the culture and into the marketing team.  Otherwise, everything you put out from that point forward is going to be disjointed from what the brand actually means or is trying to stand for. Therefore, you need to have that in-house and you need more control over it. Otherwise, if you understand that other people have great ideas, and you want to leverage that, and you appreciate that they’re looking at hundreds, if not thousands, of brands and seeing how they succeed in the market, then an agency can be a beautiful way to go. And it’s generally more cost-effective in most cases. You’re going to have an agency with maybe three to five people—sometimes even more—overseeing your account.  And in many cases, that’s for the same cost as a single internal employee. So being able to leverage the minds of five different people with five different viewpoints of the world, and five different pairs of eyes looking at your website, versus just one… In my opinion, you’re going to win every time. Assuming you have the right team behind you. Yeah. That makes a lot of sense. So essentially, you’re outsourcing your marketing function to an expert team. This is all they do. And they’re held to a high standard because they work with a lot of companies in a fast-moving environment. It’s similar to having an internal attorney versus using a law firm with high-flying attorneys who operate at the cutting edge. You can never really replicate that cutting-edge environment, which helps nurture those people on the other side. Yeah. Love it. So if you’re listening to this and you want to take your marketing to the next level, and you want an expert team at your service to figure out how to grow your brand across multiple channels—content, advertising, customer engagement, and all that stuff—then reach out to Grant. But where can they find you, Grant?  You can reach out to us through digitalposition.com. Feel free to connect with me on LinkedIn. I’m happy to chat with anybody. I’m more than happy to share anything I’ve learned along the way, whether you’re another agency, a brand, or whatever it might be. I firmly hold the belief that there is a massive sea of people out there to reach. And I’m happy to share any learnings that I’ve had. Because, boy, there’s so much to digest in this world, and I’m happy to share whatever I know. But yeah, digitalposition.com for anyone who would possibly want to work with us or chat. Otherwise, I’m on LinkedIn and happy to connect there as well.  Well, Grant McKinstrie, CEO of Digital Position, a full-stack agency that builds growth systems for eCommerce brands. Thanks for coming and sharing your experience and your view of the world. And if you enjoyed listening, make sure you follow us on YouTube and Apple Podcasts because every week I come with an exciting entrepreneur who is sharing the best of what they know. So thanks for coming, Grant, and thanks for listening.  Thank you so much for having me. Important Links: Grant’s LinkedIn Grant’s website

En este episodio te cuento la cruda verdad sobre los resultados del Hot Sale 2026, analizando a fondo las campañas de Meta Ads, Google Ads y el verdadero impacto en el e-commerce. Descubre mi estrategia de marketing digital para facturar más cuando tu competencia está perdiendo dinero.

Are you scaling your e-commerce brand in revenue, but not in profit? Are you flying blind on CAC, LTV, fulfillment costs, and ad performance, hoping the numbers work out later? Many founders grow to low 7-figures on hustle and luck, only to hit a painful ceiling of chaos, cash-flow problems, and agency fatigue.  In this episode of Marketer of the Day, growth partner Cem Atik of Harucon Ventures shows you what it really takes to move from low 7-figures of chaotic growth to predictable, profitable scale. With 13+ years in e-commerce and a track record of stepping into DTC brands “stuck between traction and chaos,” Cem doesn't just run ads, he and his team take equity and full control of marketing, perform deep finance and marketing due diligence, and rebuild growth systems from the inside out. Cem reveals the three bottlenecks he sees in almost every 7- and 8-figure brand: founders who don't know their true CAC and LTV, broken or non-existent third-party tracking and attribution, and a lack of real control over fulfillment, taxes, and operational costs. He explains how, by building a single source of truth for numbers and cohorts, brands can finally make confident decisions about where to cut spend, where to double down, and how aggressively they can acquire new customers. Instead of guessing, you start steering your business with clarity. https://youtu.be/3fHMwV8W1tE?si=WS6EZKQnCQ77GEYj You'll also hear a powerful case study of a brand doing $10M/month that boosted revenue while cutting marketing spend by 20–25% just by fixing structure and supply chain inefficiencies, saving 9% on fulfillment alone. Cem calls his model “marketing for adults”: performance-based, numbers-first, and designed so both sides win only when the business truly grows profitably. Along the way, he shares why humility beats ego when hiring marketers and operators, and why, if you truly control your numbers, you can afford to move fast and even be a little chaotic everywhere else. If you're tired of agency fatigue, unclear profitability, and growth that feels like a gamble instead of a strategy, this conversation will give you a concrete blueprint. You'll discover how to get a grip on your metrics, clean up your ad accounts, and build a team and system that take you from “winging it” at $1–5M to scaling like a pro toward $50M and beyond, without losing your sanity or your margins. Quotes: “Brands that grow from five to fifty million don't do it because they run better marketing; they do it because they did the groundwork that allows them to grow safely.” “If you have control over your numbers, you can be chaotic in everything else, and as long as your execution speed is great, you will still succeed.” “You could be the best email, WhatsApp, Google Ads, or Meta guy, but the only thing that will always win is a good team that's working proactively together.” Contact Details: Connect with Cem Atik on LinkedIn Explore Harucon Ventures Official Website

What a fun conversation I had with my friend Rachel Sorbet! Rachel specializes in branding and executive portraits for businesswomen, and she shared so many gems about creating a successful photography business that feels authentic and rewarding.I have watched her go from “imposter syndrome” to a super-successful Boss Babe (aka a very successful photographer) in just 8 years.We chatted about the power of positive thinking and believing that if you have a dream, you really can build it. Rachel shares how she attracts clients, revealing that most of her bookings come from Google Ads, combined with consistently showing up through networking and social media.We also dive into one of my favorite topics—building relationships. Rachel explains her strategy for creating "channel partners," businesses that actively support and refer one another. She shares how simple connections, clear expectations, and genuine relationships over coffee can grow into a steady stream of ideal clients.In this episode, you'll hear about:The power of mindset and believing in your dreams.How Rachel gets 90% of her branding clients through Google Ads.The difference between referral partners and channel partners.How to recognize the super-networkers who can help grow your business.Why authentic relationships are still one of the best marketing strategies.I hope you enjoy this conversation as much as I did. Thanks so much for listening and for sharing The Profitable Photographer with your photography friends!Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTubeNew episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

In this episode, Laura Abreu shares her journey through the challenges of digital marketing, including a costly client mistake, and offers valuable lessons on client selection, honesty, and leveraging AI in marketing. Key topicsThe importance of market testing before launching campaignsLessons learned from a failed e-commerce clientThe significance of honesty and transparency with clientsHow to handle bad campaign performance and reputation managementThe role of AI and automation in modern marketingThe impact of foundational research on campaign successThe importance of self-awareness and confidence in marketingStrategies for client selection and relationship managementChapters00:00 Introduction to Laura's Journey05:28 Lessons from a Challenging Client08:31 The Importance of Market Research11:37 Emotional Impact of Client Relationships14:33 Building Confidence Through Experience17:27 Reflections and Future Strategies19:31 The Journey to Confidence in Google Ads20:58 Reputation Management and Client Relationships23:20 Learning from Mistakes: The Importance of Honesty25:51 Setting Boundaries: Friends, Family, and Business28:39 Common Mistakes in PPC Campaigns31:38 Navigating AI in Advertising36:49 Understanding Customer Needs in Advertising37:49 Preparing for the Future of PPC and AI39:59 Outro.mp3LinkedIn Profile of Laura Abreu - Follow PPC Live The Podcast for honest conversations about PPC, paid media, AI, automation, and the realities of working in digital marketing today.Thanks to our sponsor ⁠⁠Adsquire,⁠⁠ a small team of passionate and focused legal marketers that do what it takes to get law firms spectacular results! With the landscape always changing they stay on top of the trends and are first to find and use new strategies to accomplish this for our clients - for example they are the FIRST to serve a lawyer ad on ChatGPT.Join the next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live ⁠⁠⁠⁠eventFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠

Most remodelers know how much they're spending on marketing, but far fewer know which channels are actually driving revenue. Spencer breaks down Pillar 5 of the Remodeler Growth Framework: Measure. You'll learn how to track your marketing from click to close, build a simple scorecard that reveals what's working (and what's wasting money), and make smarter decisions about where to invest your budget. If you've ever wondered whether your SEO, Google Ads, social media, referrals, or home shows are truly paying off, this episode will help you stop guessing and start measuring what matters.

Caleb's guest is Doug Sirkoch from UpRoute, a marketing agency specializing in the green industry. The conversation focuses on digital advertising strategies for landscaping and hardscaping businesses, specifically highlighting the importance of tracking metrics like customer acquisition cost (CAC) and lifetime value (LTV). Doug explains the mechanics of Google Ads and the auction-based system that determines search rankings, while emphasizing that fundamental business practices like high-quality reviews remain essential. He also touch upon Facebook retargeting and the necessity of having a professional website to convert leads effectively. The episode provides a roadmap for contractors to use paid media as a scalable lever for business growth and diagnostic improvement. Key Takeaways: Calculate your customer acquisition cost and lifetime value to ensure your marketing spend is actually driving long-term profitability. Maintain high-quality website content and professional imagery to establish authority and attract premium, high-paying clients. Differentiate your business from large corporations by prioritizing personal communication and responding to leads as quickly as possible. Commit to a consistent, long-term advertising strategy rather than turning ads on and off to allow search algorithms to optimize your results over time. Implement retargeting campaigns on social media to stay in front of potential customers who have already shown interest in your high-ticket services. Connect with Auman Landscape

Jeremy Packee and Emily Anderson break down the biggest paid media story of the year so far: Google Marketing Live 2026. The episode explores Google's vision for an AI-powered future, including major updates to AI Mode, AI Max, Demand Gen, Merchant Center, measurement, creative workflows, and agentic commerce. The hosts discuss how search is becoming more conversational, why first-party data is increasingly critical, and what Google's new tools mean for advertisers managing both e-commerce and lead generation campaigns. They also examine emerging features like Universal Cart, AI-powered shopping experiences, predictive conversion modeling, and Google's growing use of AI assistants across its advertising ecosystem. As automation continues to expand, Jeremy and Emily focus on the practical implications for marketers, separating platform promises from real-world application and highlighting where human strategy still matters most. Episode Highlights Biggest Shift Google is transforming search from a keyword-driven experience into an AI-powered conversation, creating new opportunities—and new challenges—for advertisers trying to maintain visibility and control. Most Interesting Announcement Universal Cart and the Universal Commerce Protocol could allow users to discover, evaluate, and purchase products directly within Google experiences without ever visiting a website. Biggest Opportunity Merchant Center is evolving into a strategic AI input layer. Advertisers with clean product feeds, rich attributes, lifestyle imagery, and strong first-party data may gain a significant advantage in AI-powered shopping experiences. Measurement Upgrade Google introduced predictive conversion metrics designed to connect upper-funnel activity, branded searches, video views, and site engagement to future conversion value beyond traditional attribution windows. Tool Worth Testing Ask Advisor continues expanding across Google Ads, Analytics, Merchant Center, and other platforms, helping marketers surface insights and troubleshoot issues more efficiently. Other Platform Updates • AI Mode continues expanding as Google's preferred search experience • AI Max is becoming more prominent within Search campaigns and broad match targeting • Demand Gen is receiving new attribution, testing, and measurement capabilities • Google is introducing AI-powered lead qualification directly within search ads • AI Brief provides advertisers with a way to guide AI-generated creative using brand instructions and campaign goals • Asset Studio adds expanded video generation and one-click creative testing workflows • Product feeds are expanding into additional surfaces, including paused YouTube ads and Google Maps placements • Creator partnership content can now be boosted more easily through Demand Gen campaigns • Google is emphasizing first-party data, modeled measurement, and causality testing as core inputs for AI-powered optimization Final Take Google's vision is clear: more automation, more AI, more conversational experiences, and more commerce happening directly inside Google's ecosystem. The challenge for marketers isn't whether to adopt these tools—it's understanding where they create real value, where they still require human oversight, and how to maintain control over data, measurement, and business outcomes as advertising becomes increasingly AI-driven. Follow The Click Brief for fast, no-fluff performance marketing updates. Visit The Click Brief blog for more in-depth analysis and updates from May

Google's new AI-powered Shopping ads can now decide which of your products wins the click — and it's optimizing for the user, not for your margin, your brand, or your strategy. This Gemini-built format writes its own product descriptions and may re-rank which product gets shown, beyond your bid. Mike Ryan and Chris dig into what that means for retailers who suddenly have less control over what gets pushed. Plus: ChatGPT is finally bringing Product Listing Ads (PLAs) to its results — a solid first step, or a Bing-style copycat play?The real story: "more relevant to the user" is not the same as "best for the retailer." As automated channels get more aggressive at matching products to searches, advertisers risk quietly losing control of which products actually get sold.In this episode:→ What Google's AI-powered Shopping ads actually are — a new format inside AI Max for Shopping, not an umbrella term → "Intelligent product identification": how Gemini may re-rank which product is shown, beyond the bid → The retailer's blind spot — Google optimizes for click-through rate; you optimize for the business → The coffee-machine problem: when the highest-converting product isn't the one you need to sell → Why the best Google Ads outcome isn't always the best business outcome → ChatGPT's PLAs: a solid, feed-based first step — or a Bing-style copycat play? → What OpenAI's $100B ad ambition means for what comes nextThe throughline: AI executes, but only you know what your business needs to achieve. The retailers who win are the ones who keep translating business goals — margin, brand priority, profitability — into the channel, instead of letting the platform decide.

Let's talk about how to manage your keywords using this keyword risk process. Using low, moderate, and high risk keywords allow you to control the spend of your Google Ads search campaigns. Be sure and download the free PDF resource linked below!Try Opteo for free for 28 days - https://opteo.com/pspKeyword Risk PDF: https://files.chrisschaeffer.com/xGNjxsAZChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Programmable search engine, Google Search Console, website SEO, semantic indexing, first-party data, Facebook groups, Pinterest marketing, Google Ads.

Many auto repair shop owners struggle with cash flow despite having decent sales and respectable margins.Why?Sometimes the answer isn't on the Income Statement.In this Weekly Blitz episode, I discuss why owner draws can become one of the most overlooked causes of cash flow problems inside an auto repair business.After reviewing a shop's financials, I discovered multiple family members were taking approximately $15,000 per week in draws from the company. The withdrawals were sitting on the Balance Sheet, making it easy to overlook their impact on operational performance and cash flow.In this episode you'll learn:Why owner draws deserve more visibilityThe difference between tax accounting and management accountingHow hidden withdrawals impact cash flowWhy businesses should determine what they can afford to distributeThe two solutions available when draws exceed profitabilityWhy numbers can hide even when they don't lieSponsored By Shop Marketing ProsShop Marketing Pros helps independent auto repair shops dominate their markets through SEO, website design, Google Ads, and digital marketing strategies built specifically for the automotive industry.Learn more at:https://shopmarketingpros.comNeed Help Understanding Your Numbers?Schedule a discovery session with AutoFix Auto Shop Coaching today.https://autoshopcoaching.comThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermindConnect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: chris@autofixsos.comThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Summary: In this episode, we explore why "boring," straightforward, and simple content is far more effective for generating mortgage leads than "jazzy" or highly entertaining marketing copy. Mortgage clients aren't looking to be entertained; they are seeking safety, reassurance, and clear answers to their problems. We discuss why stripping back your content to the essentials helps you convert strangers into clients. Key Takeaways: The Path of Least Resistance: Users on search engines and social platforms are looking for quick, easy-to-read answers. Complex, wordy copy often feels like high effort and leads users to scroll past. The Power of "Boring" Content: Data from our experiments consistently shows that plain, factual, and direct content increases click-through rates on Google Ads and time-on-page metrics compared to more exciting, sales-heavy copy. Less is More: Extra words act as a tax on the reader's time. We discuss the benefits of short-form emails and direct, concrete language over abstract adjectives like "amazing" or "incredible." The Q&A Strategy: Building your content around simple, frequent questions (like "Joint Borrower/Sole Proprietor") provides immediate value. This approach builds trust and helps your content rank better in search and AI results. The "Well" Analogy: When a potential client has a mortgage problem, they are "stuck in a well." They don't need entertainment; they need a clear, direct ladder to get out. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ How permanent lighting can add $100,000+ in additional annual revenue without starting a completely separate business. ✅ Why more landscapers are offering permanent lighting as a way to create off-season revenue and keep cash flow moving year-round. ✅ How permanent lighting helps retain great employees by giving your team work during slower months instead of layoffs or reduced hours. Video Timestamps: 0:00 Introduction 0:54 Demand 1:55 Profit Margins 4:13 Employee Retention 5:02 Operational Risk 6:20 Marketing & Sales –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

Most business owners assume that spending more money on advertising will automatically generate more leads and revenue.According to Vi Wickam, that's one of the biggest marketing myths entrepreneurs still believe.In this episode of The Proven Entrepreneur Show, Don Williams sits down with Vi Wickam, partner at Wizard of Ads Online, to discuss the realities of Google Ads, digital marketing, brand building, AI, lead generation, marketing transparency, and business growth.Vi shares why Google's goals are often different from a business owner's goals, how agencies can unintentionally create misaligned incentives, why tracking data is never as accurate as most people think, and why trust remains one of the most valuable assets a company can build.Whether you're a founder, entrepreneur, CEO, marketing leader, consultant, coach, or business owner, this conversation offers practical insights that can help you make better marketing decisions and avoid costly mistakes.WHAT YOU'LL LEARNWhy more ad spend doesn't always mean more revenueThe difference between brand keywords and non-brand keywordsCommon Google Ads mistakes that hurt ROIWhy many marketing reports can be misleadingHow trust impacts customer acquisitionThe truth about marketing attribution and trackingWhere AI helps marketers and where it falls shortHow entrepreneurs can break through growth plateausMEMORABLE QUOTES"80 to 90% of your posts should build community.""Your brand keywords can give you 25 to 100X ROI.""If they say pay us and we pay Google, run away."ABOUT THE GUESTVi Wickam is a partner at Wizard of Ads Online, helping businesses align timeless persuasion principles with modern digital marketing strategies. His work focuses on Google Ads, branding, lead generation, business growth, and marketing transparency.

What if the biggest thing holding your child care center back isn't your effort… but your marketing strategy? In this episode of the Child Care Genius Podcast, Brian and Carol dive into the marketing pillar of leverage and share practical ways child care owners can attract more families and increase enrollment.   Tune in as they discuss websites, Google Ads, social media, referral programs, signage, and the common marketing mistakes that keep centers from reaching full capacity. If you want your center to stand out in a crowded market and create consistent enrollment growth, this episode is packed with simple but powerful strategies you can start using right away.  Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

What separates the child care owners who thrive from those who stay stuck? Sometimes the answer is a willingness to embrace change, take calculated risks, and keep learning no matter how long you've been in the industry. In this episode of the Child Care Genius Podcast, Brian and Carol Duprey welcome Kaye Boehning, owner of Tomorrow's Promise in Texas, to share her journey from operating a single center to successfully leading three thriving locations.   Listen in as Kaye discusses how she expanded during one of the most uncertain periods in recent history, why she chose to become a multi-location owner, and what she learned about leadership, delegation, and trusting her team along the way. With nearly 30 years in the child care industry, Kaye offers valuable insights into identifying growth opportunities, positioning for future success, and building a business that doesn't depend entirely on the owner being present every day.   Tune in to this episode as Brian and Kaye dive into practical enrollment strategies that are producing real results, including targeted Facebook advertising, community engagement, creative content marketing, and educational outreach to local families. They also discuss how artificial intelligence is helping Kaye improve hiring decisions, streamline operations, and even navigate the demanding accreditation process.   Join us for an inspiring conversation about growth, innovation, and adapting to an ever-changing industry. Whether you're considering a second location, looking for fresh enrollment ideas, or simply want to learn from a seasoned owner who continues to evolve and embrace new opportunities, this episode is packed with practical takeaways you can apply to your own business.     Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

Kevin McLaughlin is a Google Analytics and Tag Manager expert specializing in building custom Google Analytics implementations that give you consistent, accurate, and easy to use results that actually help you make better business and product decisions.  Because of his years of experience in product development and management, he knows how to implement your marketing analytics tools so you can derive new insights from your data. As a developer and engineer, Kevin can deal with any level of technical-detail, from quick audits to in-depth, custom javascript setups and maintenance.  He has worked at both large companies and small startups and have setup analytics for both as well as many blogs, small businesses, and non-profits.  Kevin is currently developing several web-applications myself, which keeps me up to date on the latest web technologies and how to implement analytics effectively with them. In This Conversation We Discuss:  [00:30] Intro [01:30] Solving messy data gaps in business [03:33] Building tools to fix your own pain [04:50] Rebuilding analytics for a new internet era [06:20] Adapting to a more privacy-first internet [06:56] Moving beyond session-centric measurement [08:15] Aligning analytics with real shopping sessions [09:24] Shifting from plug-and-play to custom reporting [10:25] Callout [10:36] Overcoming the GA4 learning curve shock [12:37] Unlocking power in custom GA4 explorations [13:13] Fixing tracking before analyzing performance [14:37] Breaking down how GA4 actually receives data [16:53] Understanding why GA4 misses real orders [18:23] Fixing missing orders with server-side tracking [20:44] Choosing build vs buy analytics tools [21:31] Keeping analytics simple for early-stage stores [22:37] Avoiding over-optimization too early [25:01] Staying grounded in real customer acquisition [25:47] Combining clean data with real interpretation [26:49] Making GA4 implementation simple for merchants Resources: Subscribe to Honest Ecommerce on Youtube The leading GA4 integration for Shopify slideruleanalytics.com/ Follow Kevin McLaughlin https://www.linkedin.com/in/kevin-mclaughlin-1900/ If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode of SEO 101, Scott Van Achte covers the dangers of tracking parameters in internal links, schema.org markup adoption stats, the surge in zero-click Google searches, phishing scams in Google Ads, AI overview lawsuits, rejected Google review replies, and the growth of Claude as an AI referral source. Essential SEO news and actionable best practices are discussed throughout.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Most people think the biggest risk in buying a business is overpaying. It's not. It's signing an LOI you don't fully understand. Moving fast because someone on the internet told you speed wins. Then finding yourself thirty, forty thousand dollars deep into a deal that was never going to close the way you structured it. Eric Hsu has seen it happen more times than he can count. Over 160 closed deals as an M&A attorney who exclusively represents buyers. And the pattern almost always starts at the LOI - that document most first-time buyers treat like a formality. AI can hand you twenty questions to ask a seller. It can flag risk, validate numbers, model theory. It's genuinely useful. And genuinely dangerous when you don't know what you're actually looking at. Because AI can't read why a seller gets vague about their Google Ads account in a way that means something. It can't tell you that annual subscription revenue the seller just collected isn't really theirs yet - and your client inherits every obligation to fulfil it. It doesn't understand deal psychology. It can't sit across from someone who built their business over thirty years and feel where the resistance is coming from. That's pattern recognition. That's what 160 closed deals actually buys you. In this episode, Jaryd and Eric pull apart exactly where AI helps, where it quietly misleads you, and where it has no business making the call. You'll learn: Why the LOI is the single most expensive legal mistake first-time buyers make - and what stress-testing one actually looks like before you sign The working capital trap that kills deals mid-diligence and leaves buyers choosing between injecting $100K cash or walking away with nothing How SBA lending rules have shifted since mid-2025 - and why brokers now favour cash buyers who show up lender-ready from day one What AI genuinely cannot replicate: pattern recognition, human behaviour, and the deal empathy that holds negotiations together The holdco structure Eric recommends for portfolio buyers - when to set it up, why before your first SBA close, and what it actually costs Why integrity issues during diligence are non-negotiable walk-aways - and the dating analogy that explains exactly why The glue of the deal is the relationship. The trust. The ability to get both sides on a call and actually work something out. AI can model the numbers. It can't do that.

Before you spend more money on Google Ads, social media, or external marketing, look inside the practice. In this episode, Regan Robertson and Sara Hansen explain why marketing is not one tactic. It is the full patient journey, from the first ad to the phone call, the appointment, the treatment conversation, and the follow-up.

In this week's episode of Delivering #marketingjoy Jeff Coleman joins the show to discuss Google ads then and now, the right answer when campaigns are underperforming, how to tell when your ads are underperforming, and more!

Are your thoughts setting a ceiling on your business's financial success? In this special session, I'm sitting down with resident mindset coach Jennifer Vollmann to unpack the psychology of money. Whether you find yourself stalling on financial tracking, overspending, or avoiding your numbers entirely, the root cause usually isn't a lack of business skill—it's your money identity. Jennifer breaks down how to identify inherited limiting beliefs, shift into a factual mindset, and take massive action to build long-term profitability. Key Takeaways Your Money Identity Runs on Autopilot: You didn't develop your view of money when you started your business. Your money identity is the sum of all the stories you've heard, witnessed, or been told since childhood by parents, culture, gender expectations, and society. The Proof Trap: When you hold a belief like "I'm bad with money," your brain actively drives behaviors (like avoiding your bank account or over-discounting) that generate chaos. Your brain then points to that chaos and says, "See? I told you so," locking you into a toxic loop. Neutralize Numbers with Facts: Money on a screen is just data. When you look at financial figures stripped of emotional stories, your brain stops panicking, allowing you to make strategic decisions. The 20% Rule: You don't need to 100% believe a massive, positive new affirmation overnight. Upgrading your mindset by just 20% with a believable, factual step (e.g., changing "I can't save" to "I saved money for that one specific thing once, so I know how to do it") is enough to start shifting your actions. Action Creates Evidence: Thought work is fun, but it stays in your head without a physical shift. True empowerment comes when you move from feeling disempowered to taking control through clear, daily actions. Quotes to Remember "An identity is just a thought you've had over and over again about yourself. You now believe it to be true, but it doesn't actually make it true." – Jennifer Vollmann "Numbers are just numbers on a screen. When we look at them as neutral data, the brain can't argue feelings, and it's a much easier place to act from." – Jennifer Vollmann "The framework doesn't change based on your personality or product. The business owners who see the results they're looking for are simply the action takers." – Ciara Stockeland Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe More About the Episode Sponsor:Get $300 off your first month of Pie, and start attracting more high-intent customers through Google Ads and AI search. Claim the offer here: https://getpie.com/contact?utm_source=Ciara+Stockeland&utm_medium=Podcast&utm_campaign=300+offer

What if the biggest thing holding your business back is your own fear of growth? In this episode of the podcast, Brian Duprey sits down with successful multi-location child care owner Diane to discuss her journey from a single center owner with a "perfect little world" to leading multiple thriving locations. Listen in as Diane shares the mindset shifts, leadership lessons, and hard truths that helped her overcome fear, embrace growth, and expand her business in ways she once thought were impossible.   Tune in to hear an honest conversation about letting go of control, building strong leadership teams, creating accountability, and learning to trust others with your vision. Diane opens up about the challenges she faced, the mistakes she made along the way, and how self-reflection became one of the most powerful tools in her growth as a business owner. Brian and Diane also discuss why the second location is often the hardest, how systems and implementation work together, and why mindset remains the foundation for sustainable success.   Join us as Diane offers encouragement and practical advice for child care owners who dream of expanding but feel stuck by fear, uncertainty, or self-doubt. Whether you're considering your second location or looking for ways to strengthen your leadership and operations, this inspiring conversation is filled with valuable insights that will challenge you to think bigger, take action, and move closer to your goals.   Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

Are your thoughts setting a ceiling on your business's financial success? In this special session, I'm sitting down with resident mindset coach Jennifer Vollmann to unpack the psychology of money. Whether you find yourself stalling on financial tracking, overspending, or avoiding your numbers entirely, the root cause usually isn't a lack of business skill—it's your money identity. Jennifer breaks down how to identify inherited limiting beliefs, shift into a factual mindset, and take massive action to build long-term profitability. Key Takeaways Your Money Identity Runs on Autopilot: You didn't develop your view of money when you started your business. Your money identity is the sum of all the stories you've heard, witnessed, or been told since childhood by parents, culture, gender expectations, and society. The Proof Trap: When you hold a belief like "I'm bad with money," your brain actively drives behaviors (like avoiding your bank account or over-discounting) that generate chaos. Your brain then points to that chaos and says, "See? I told you so," locking you into a toxic loop. Neutralize Numbers with Facts: Money on a screen is just data. When you look at financial figures stripped of emotional stories, your brain stops panicking, allowing you to make strategic decisions. The 20% Rule: You don't need to 100% believe a massive, positive new affirmation overnight. Upgrading your mindset by just 20% with a believable, factual step (e.g., changing "I can't save" to "I saved money for that one specific thing once, so I know how to do it") is enough to start shifting your actions. Action Creates Evidence: Thought work is fun, but it stays in your head without a physical shift. True empowerment comes when you move from feeling disempowered to taking control through clear, daily actions. Quotes to Remember "An identity is just a thought you've had over and over again about yourself. You now believe it to be true, but it doesn't actually make it true." – Jennifer Vollmann "Numbers are just numbers on a screen. When we look at them as neutral data, the brain can't argue feelings, and it's a much easier place to act from." – Jennifer Vollmann "The framework doesn't change based on your personality or product. The business owners who see the results they're looking for are simply the action takers." – Ciara Stockeland Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe More About the Episode Sponsor:Get $300 off your first month of Pie, and start attracting more high-intent customers through Google Ads and AI search. Claim the offer here: https://getpie.com/contact?utm_source=Ciara+Stockeland&utm_medium=Podcast&utm_campaign=300+offer

In today's episode Chris Schaeffer answers a question from a listener that disagrees with him! Let's talk about manual bidding verses automated bidding.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Jason Kutasi is the founder and CEO of SkyHouse, a performance marketing agency that managed $50M in ad spend for 2025 - its first full year of business. He's driven roughly $500M in advertising over his career and built a children's book publisher acquired by Scholastic and a digital marketing platform acquired by Capital One.  Jason specializes in copywriting, funnel analytics, and scaling high-growth DTC and telemedicine brands.Highlight Bullets> Here's a glimpse of what you would learn…. E-commerce growth strategies and challenges.Comparison of selling on Amazon versus Shopify.Importance of average order value (AOV) in scaling advertising.Strategies to increase AOV, such as product bundling and premium versions.The role of TikTok and other platforms in e-commerce marketing.Managing advertising campaigns and the balance between creative volume and quality.The significance of agency versus in-house marketing teams.The impact of AI on marketing and the importance of human expertise.Insights on effective copywriting and video content in advertising.The future of e-commerce marketing and the evolving landscape of digital advertising.In this episode of the E-comm Breakthrough Podcast, host Josh Hadley speaks with Jason Kutasi, CEO of Skyhouse, about scaling e-commerce brands. They discuss the importance of average order value (AOV), emphasizing that brands need at least $60 in margin to run profitable paid ads. Jason contrasts Amazon-first versus Shopify-first strategies, recommends bundling and subscriptions to boost AOV, and advises starting with freelancers before scaling with agencies and in-house teams. They also explore Meta advertising, creative quality versus volume, and how AI augments—but doesn't replace—skilled marketers and copywriters.Here are the 3 action items that Josh identified from this episode:Fix Your AOV Before Scaling Ads Don't run paid ads until your average order value and margins can support CAC. Aim for $60+ margin per order using bundles, upsells, or subscriptions.Build on Shopify, Use Amazon as a Bonus Channel Prioritize DTC (Shopify) to control pricing, data, and AOV—then layer Amazon as an incremental revenue stream, not your foundation.Test Creatives Broadly, Then Double Down on Winners Launch multiple ad variations quickly, identify what works, and scale only high-performing creatives with better production and audience targeting.Timestamps:00:00:00 Introduction to the AOV ProblemJason Kutasi explains that Amazon sellers often struggle to scale on other platforms due to a low Average Order Value.00:00:34 Host & Guest IntroductionHost Josh Hadley introduces the episode's topic and guest Jason Kutasi, founder and CEO of performance marketing agency Skyhouse.00:02:26 Amazon vs. Shopify MindsetA discussion on the two primary approaches to starting an e-commerce business and the challenges faced by Amazon-first brands.00:03:39 The $60 Margin RuleJason explains why brands need at least $60 in margin to profitably acquire customers on paid ad platforms like Meta.00:04:37 Strategies to Increase AOVActionable ways to increase Average Order Value, including creating sister brands, bundling products, and offering aggressive subscription models.00:07:56 The "Shopify First" AdvantageThe benefits of a higher AOV, which provides more margin to scale advertising across multiple channels beyond Amazon PPC.00:10:30 Why You Must Be OmnichannelJason argues that Shopify brands should sell on Amazon to avoid losing customers who prefer to purchase there.00:14:01 Case Study: A Massive Meta Ad WinJason details a recent successful video ad campaign that scaled to thousands of orders in a single weekend.00:20:04 Navigating Meta's Andromeda UpdateA discussion on Meta's shift to creative-driven campaigns and the strategy of slicing avatars for better, more stable performance.00:23:34 Agency vs. In-House TeamsJason breaks down when to hire a freelancer, an agency, or build an in-house team for your marketing efforts.00:29:13 Why Most Marketing Agencies FailJason shares his experience with underperforming agencies and what brand owners should look for when hiring one.00:33:28 Building an In-House Team Alongside an AgencyThe importance of building an internal team to de-risk your business and test new offers before scaling with an agency.00:36:38 The Future of E-commerce and AIJason predicts AI will commoditize ad creation, making predictive modeling and data-driven rules the new competitive edge.00:41:42 AI as a Human AmplifierAI won't replace skilled marketers but will augment their abilities, allowing them to perform at a much higher level.00:44:43 Three Actionable TakeawaysThe host summarizes the episode's key lessons: fix your AOV, build in-house, and leverage AI with smart people.00:49:33 Jason's Final RecommendationsJason shares his most influential book, favorite AI tool (Claude Code), and a respected figure in the e-commerce space.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"Amazon": "00:02:26""Shopify": "00:02:26""Meta (Facebook/Instagram Ads)": "00:02:56""Google Ads": "00:02:56""YouTube Ads": "00:02:56""TikTok": "00:06:23""PayPal": "00:11:49""Apple Pay": "00:11:49""Google Pay": "00:11:49""Shop Pay": "00:11:49""Claude Code": "00:50:05""Meta": "00:38:16"Books"The E-Myth by Michael E. Gerber": "00:00:56""Cash Flow": "00:49:36"Videos"Video Ads": "00:14:01"Notable Mentions / People"Skyhouse (Jason Kutasi's performan...

This week on Marketing O'Clock: Google's new Search Generative AI Performance Reports are starting to head to Search Console; while limited to certain UK-based sites now, this feature will eventually be global. Maggie Humphrey - PMAX vs Standard Shopping: Driving Ecommerce Growth in Google Ads-https://speakerdeck.com/mhumprey/pmax-vs-standard-shopping-driving-ecommerce-growth-in-google-ads-smx-advanced-2026Plus, hear from some of the leading voices in the marketing world who were present at SMX Advanced! Visit us at - https://marketingoclock.com/

What do financially strong child care business owners do differently? One of the biggest factors is understanding their numbers. In this episode of the Child Care Genius Training Podcast, Brian and Carol Duprey continue their series on the Eight Pillars of Leverage by diving into the critical role finances play in building a profitable, sustainable child care business.   Listen in as they share practical insights on tracking cash flow, understanding financial statements, setting meaningful financial goals, creating a smart tax strategy, and paying yourself first. You'll also hear why financial knowledge gives owners more control, confidence, and opportunities for future growth. Whether you're just getting started or looking to strengthen your financial foundation, this episode offers valuable reminders and actionable advice to help you leverage your business more effectively.     Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

In this episode of Green Side Up, Jordan and Jason sit down with Zack Pitchford, owner of Wilcox Nursery & Landscape in Largo, Florida, to unpack his unconventional journey from high school nursery hand to retail nursery owner and landscape leader. Zack walks through his early days in environmental horticulture at UF, sweating it out on Jordan's maintenance crews, his eye‑opening internship at Valley Crest, and the multiple times he launched (and quit) Pitchford Design & Landscape before ultimately acquiring the historic Wilcox Nursery. He shares how he navigated the numbers, financing, and risk of buying a land-heavy business, rebuilt the team and hierarchy from the inside, and grew both the retail and services divisions. The conversation dives into leadership development, promoting from within, marketing strategy (Google Ads, SEO, email, and video content), and what he's seeing in today's softer design/install market. Zack also breaks down his water-conscious irrigation approach and lawn philosophy, talks about the rise of native plant demand and fine gardening maintenance, and reflects on building a business that can run without him while still serving his community and family. Connect with Zack:

Megan Buchbinder, Director of Marketing at Wilmington and Beaches CVB, joins Adam to challenge how DMOs measure value, why Google Ads may be doing more harm than good, and how she redesigned her agency RFP process from scratch — and actually made it fun. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Today Chris Schaeffer is talking about three big announcements that Google has made about Google Ads and why they should matter to you. We're talking about the upcoming "upgrade" from DSA to AI Max. Also the big push to get ads in the AI mode of Google. And using AI Max for Shopping campaigns. All of this and more in today's podcast show!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

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