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Album 7 Track 21 - What's Poppin? Jeep…Sex and/or Family Friendly?We are back in the virtual building with a special episode of Brands, Beats, & Bytes - What's Poppin' Edition. Today we are diving into the recent Jeep/Wagoneer marketing tactic - Sex and/or Family friendly vehicle?We'd love to hear your thoughts - find us on social media and drop us a comment! Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
PRWeek VP and editorial director Steve Barrett is back in New York after meeting with top PR and communications leaders last week in Seattle, where he had the chance to chat with Dominic Carr of Starbucks and Katie Townsend of the Seattle Kraken. He also spoke at a LaGrant Foundation event with Frank Shaw of Microsoft and Amazon's Drew Herdener. Plus, the biggest marketing and communications news of the week, from Unilever's new campaign with NFL legend Marshawn Lynch to major people moves at Acrisure, The Weber Shandwick Collective, DuPont and Twitch. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Jerusher Wiggins is a Motivational Speaker, Radio Personality and Business Coach. She worked for CNN NEWS in Atlanta prior to starting a home-based business. She earned her degrees in Communication and Public Relations and is an on-air personality for CWRnetwork.org a global international radio station. She is most recognized for inspiring thousands on social media through her online presence, seminars, courses, and on-stage events. She has appeared on numerous LIVES, Zooms, YouTubes, and Podcasts as a special guest speaker. She is a top 2% Leader in Direct Sales and has earned countless awards, cars, crowns, diamonds, on-stage recognition, and ranked #1 for developing the most women entrepreneurs in one year. She has coached several women to top leadership roles.I thank God I decided to build my own business because if you DO NOT someone will hire you to help build theirs. I am building a legacy for my family now and I hope you will join me on this journey to the TOP!#jerusherwiggins #motivationalspeaker #radiopersonality #businesscoach #chrispomay #livewithcdp #barrycullenchevrolet https://www.jerusherwiggins.com/ / jerusher / @jerusherwiggins12 https://linktr.ee/JerusherWigginshttps://beacons.ai/chrisdpomayhttps://www.cameo.com/chrispomay book a personalized video message from Chris Pomayhttps://www.paypal.com/paypalme/chris... if wish to contribute to my media content. https://podcasts.apple.com/ca/podcast...https://www.barrycullen.com/Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/54200596...
This episode goes behind the polished words of Buckingham Palace to unpack the public relations machinery that managed the downfall of Prince Andrew.In October 2025, King Charles III formally removed all of Andrew's titles and evicted him from his Windsor residence.On the surface, it looked like accountability.But beneath the royal phrasing lay a carefully timed communications plan.We'll walk through the anatomy of that plan: how one resurfaced email reignited the scandal, how two precisely timed statements reframed it, and how the Palace's language turned a personal disgrace into an institutional act of duty.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymc...
The Roundtable Panel: a daily open discussion of issues in the news and beyond. Today's panelists are public policy and communications expert Theresa Bourgeois, Preceptor in Public Speaking, Strategic Communications, and Public Relations for the Faculty of Arts and Sciences at Harvard University Terry Gipson, and Dean of the College of Emergency Preparedness, Homeland Security and Cybersecurity at the University at Albany Robert Griffin.
In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Suzanne Struglinski, seasoned communications and PR practitioner, to talk about what it really takes to plan a successful event when it's not your full-time job.From coordinating the Journalism and Women Symposium (JAWS) conference to helping with the all-volunteer Women of the Year Awards with Washington Women in Public Relations, Suzanne brings candid, field-tested insights for association and nonprofit professionals who are balancing event planning on top of everything else.
What still excites me today is discovering the articles journalists and media publish about our clients.Even now, I love reading and seeing how journalists and influencers talk about our clients, their products, and their companies.I feel privileged that, over these 25 years, clients such as Van Cleef & Arpels, Roche Bobois, Polestar, Moscot, Caudalie, Kérastase, Bella Vita, Annabelle, and hundreds of others have trusted us to get them talked about by journalists and influencers.There's real energy, a great power in all those press articles that often remain online for years.Just this week, we suggested to a new client who opened the beautiful boutique La Maison Générale that we meet her on site. She told us that her customers were slowly discovering she had a physical store, and that the vast majority weren't even on social media.That's exactly why she hired us: to get people talking about La Maison Générale.Our client has a lot to manage and doesn't want to handle her own public relations.But for anyone who does want to benefit from PR, our program, where I teach you how to get journalists and influencers talking about you, is very accessible.I guide you step by step, and in less than two hours a week, you'll succeed in getting noticed.Just one article can pay back your investment in this program.I teach you our six-step method for creating powerful press releases, and together we build your campaign in six steps.In the program, we'll find the best headline for your press release to grab journalists' attention.I'll help you build your contact list and show you how to find them.I'll also share our pitch email to reach out to journalists and influencers.After just the second week of the six-week program, you'll already know how to approach the media.Understanding and mastering your own PR campaigns will give you a real competitive edge.It's like knowing when to turn the faucet on or off to get noticed and generate revenue.Being seen, reaching more potential clients, and getting known will help you sell more.That's what all the companies you admire are doing, and thanks to the web and AI, PR has never been more accessible or easier to do.Don't miss our last cohort of the year.November 10, 2025 – join me to learn HOW TO GET FEATURED IN MEDIACheck out the program:HOW TO GET FEATURED IN MEDIA ➤ https://prschool.natapr.com/evergreen_enSIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Send us a textIn this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make.Tune in to learn more!Meet our guest:Our episode guest is Mark Basch, a seasoned business journalist with decades of experience covering publicly traded companies. He provides insights on economics, business trends, manufacturing, real estate, and unemployment, drawing from data releases and press statements.Five things you'll learn from this episode:1. Consequences of companies mishandling bad news2. Best practices for publicly traded companies to work effectively with journalists3. Why preparation and anticipation are key to effective media interactions4. Why understanding media evolution is critical for PR5. The difference between embargoes and advance news, and how to use them strategically Quotables“When something is happening, it's a good idea to preemptively get together with the key people and have a response ready because one of the things that could happen in today's world is the story is going to be posted online and nobody is ready to respond.” — Mark Basch“Clever is great, but it better be accurate.” — Mark Basch“The headline … is designed to get you to read the story but also should tell you what the story is.” — Mark Basch“If you want to make this newsworthy, if you want to get media coverage about your company, its success and its growth, we've got to have credible indicators of how quickly you are growing.” — Jason Mudd“Always prepare, always assume the worst, and have proper preparations.” — Jason Mudd“Have a plan, but have a plan in case the plan fails of what you're going to do secondarily.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More about Mark BaschMark Basch is a seasoned business journalist who's covered publicly traded companies for decades. His reporting focuses on economics, business trends, manufacturing, real estate, and unemployment, drawing regularly from data releases and press statements.Guest's contact info and resources:Mark Basch on LinkedInAdditional resources:The best and worst media relations efforts from public relations professionalsHow to speak with clarity and authority during a crisis11 crisis management tactics to avoid or prepare for a PR disasterThe 4 R's of media relatSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Every once in a while, I meet someone whose story reminds me why inclusion and communication go hand in hand. My guest this week, Shabnam Asthana, is one of those people. She's a global PR leader, entrepreneur, and author who has spent her life turning words into bridges that connect people and purpose. We talk about her journey from teaching and lecturing at India's National Defence Academy to leading global communications for major brands—and what it taught her about empathy, leadership, and real inclusion. Shabnam shares how storytelling can turn data into emotion, and why true diversity is less about representation and more about respect. Her message is powerful and deeply human: being unstoppable begins with an open heart, quiet courage, and the willingness to rise again. If you're ready to lead with empathy and communicate with purpose, this conversation will stay with you long after it ends. Highlights: 00:43 – Hear how early role models and a working mother raised ambitions and set a path toward leadership. 03:39 – Learn why strong communication skills pointed her toward PR and how debates built confidence. 05:24 – See why teaching became the first step when women in PR roles were rare in smaller cities. 08:12 – Discover what it took to lecture at India's National Defence Academy and earn respect in a rigid setting. 12:09 – Understand the leap from academia to corporate PR after being scouted for communication excellence. 15:50 – Learn how serving as a spokesperson shaped internal and external messaging at a Swedish-Indian firm. 17:01 – Gain a humble view of global work and why inclusion means moving from tokenism to listening. 21:08 – Compare India and Sweden and see how representation differs from real inclusion in practice. 24:18 – Learn how small, specific acts like adding sign to slides can make people feel genuinely seen. 34:24 – Find out how storytelling turns CSR spreadsheets into human change that inspires action. 43:22 – Explore the choice to found Empowered Solutions and why entrepreneurship kept growth alive. 53:06 – Take a fresh definition of an unstoppable mindset rooted in resilience and an open heart. About the Guest: A multi-faceted Professional, who has fast tracked from being a reputed National name to a well-respected and emulated global one! Shabnam Asthana has added new dimensions to Global PR and Communications. She has to her credit, post graduate degrees in English Literature, Public Relations and Advertising, an MBA in Marketing Management & several International certifications including a prestigious Hon. Doctorate in Business Administration from the National American University USA (NAU). She has over 25 years of rich professional experience. She started her career in the educational field as a high school teacher and then moved on to the role of a Lecturer at the prestigious National Defence Academy, Khadkwasla. She was the only civilian who compered for the Passing out parades, PT & Equestrian display and the Graduation ceremony of the NDA for 3 consecutive years. This was covered live on Doordarshan. It was after one of the Passing out Parades that she was compering at the NDA, that a senior position in a reputed company was offered to her and thus began her foray into the corporate world. After her successful corporate stint in senior positions with reputed companies including Multinationals in India and abroad and reputed real estate businesses, she started her own PR and communications firm, Empowered Solutions in 2005 which has been running successfully since then. Adding offices in USA and Canada as part of its international expansion. Ways to connect with Jan: Wikipedia - https://en.wikipedia.org/wiki/Shabnam_Asthana Instagram https://www.instagram.com/shabnamasthana/?hl=en Linked in - https://in.linkedin.com/in/dr-shabnam-asthana-7b174a5 Facebook - https://www.facebook.com/ShabnamAsthana/ X - https://x.com/shabnamasthana VyaapaarNiti Expert Profile - https://www.vyaapaarniti.com/expert/dr-shabnam-asthana- Tring Celebrity Platform - https://www.tring.co.in/shabnam-asthana About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Michael Hingson ** 01:20 Well, Hi again, everyone. I am your host, Michael Hingson, and you are here listening to or watching or both, unstoppable mindset today, our guest is a person of many talents, and I think you're going to be as amazed about her as I am. Shabnam Asthana is a person who has been involved in she was a teacher for a while. She's been very heavily involved in a variety of things at the corporate level. She started her own marketing firm in 2005 and I don't know what all my gosh, she's got so many things, it's really hard to keep up, but I'm sure she's going to tell us all about it, and I am looking forward to that. And I really appreciate all of you being here with us. So Shabnam, I want to welcome you to unstoppable mindset. And thank you for being here. Shabnam Asthana ** 02:15 Thank you, Michael, truly wonderful to be with here, and thank you for that amazing introduction. You make me feel as if I've worn a professional cape of so many accolades and so many things. It's wonderful to be here with you. Michael Hingson ** 02:32 Michael, well, you do have lots of awards and lots of accolades. Shabnam Asthana ** 02:38 That's just one part of the journey. The true reward is in the, you know, work that I do, these stories, that I shape, the narratives that spring in that is the true reward. And of course, accolades are always welcome, and they are a way of encouragement, which do ensure that, yes, I continue doing the good work. Michael Hingson ** 03:00 Well, why don't we start back at the beginning, which is always fun to do. Why don't you tell us about the early Shabnam growing up? Shabnam Asthana ** 03:08 Okay, that's something which is very close to my heart. I was born in India in a small city called Bokaro, Steel City. It was a Steel City. It was an industrial town, and we were a very close knit community, and we had lots of, you know, interaction with people. I came from a background where both my parents, my mother and my father were working, and at that point of time, a working woman was sort of seen as a novelty, not something I'm talking way, way back. And now the people will also guess my age, I guess because it's pretty way back. And that was the time when we weren't India was still developing, and women were still not seen as the working class, you know, especially in senior corporate positions. And my mother was a senior officer in the steel plant, so that set my aspirations and ambitions very high. And I wanted to emulate her. I wanted to be someone who was working now what I would do I was not very sure of, but yes, I wanted to be working. And then later on, my sister, my both my sisters, were also working, my older siblings, and of course, that set the tone for me to also hop into the professional shoes, and, you know, chart out a career path for myself. So, Michael Hingson ** 04:44 so what? What did you do? As far as schooling? Did you go to college? Shabnam Asthana ** 04:51 Yes, I went to the local school there, which was an English medium good school called sin Xavier School. And that was some. Thing which really groomed me for the future, that set the foundations for my career. And after that, I did my schooling in the my college, sorry, in the capital city of India, which is Delhi. And then on, I moved to a place which is close to Mumbai, which is Pune, and I continued my education there. And of course, my career started in Pune. That is when I got into academics, and then henceforth, Michael Hingson ** 05:34 so when you were in college, and as you were coming out of it, what did you want to do with your life? What was your plan? Or did you have one? Shabnam Asthana ** 05:43 Yes, I did have one. Like I said, I was always good in communications, and people used to tell me that you are a good communicator. I used to win all the debates. I used to win elocution competitions. And I said, Well, yes, communication does seem to be my forte, so why don't I build on that? And then I saw my father, he was in the public relations industry, and I somehow at the back of my mind, I said, Yes, that is something I would surely want to do. So why not try my hand at PR? And that's how the seeds of my career was planted in my mind, and then it developed there on. Michael Hingson ** 06:30 But you started out in education and in teaching. Shabnam Asthana ** 06:34 Yes, that's very interesting. I'll tell you. I wanted to start my career in PR, but I was in a place which was a small city, and it was a place called Jamshedpur, before I moved on to Pune, and there, the career scope was very limited. We didn't have women in the PR. In fact, it was unheard of. So the best thing, or the easiest thing that a woman could do was to hop on the bandwagon of academics. And not saying that it was something you know, that was not looked up to. But yes, I did enjoy my role as a school teacher. That was my first job in Jamshedpur, a small it was, again, a steel city in India, and I became a high school teacher, and quite enjoyed it, because that was also communication. It was the way you communicated with your students, and, you know, sort of got them into, got them interested in what they were learning. So that was, again a stepping stone, and it was the area of communications which expanded later on. Michael Hingson ** 07:47 So how long did you stay in teaching? Shabnam Asthana ** 07:51 I was there for about two years in Jamshedpur, and then I moved on to Pune. And guess what the next opportunity I got was as a lecturer in the National Defense Academy. That was a place where the future generals were being groomed, and I was a civilian who, sort of, I was the only civilian, probably, who got into the teaching profession there and there I spent a good four years truly memorable. Worth remembering recounting. There was so many incidents, and I loved teaching. That was something which I did at the National Defense Academy too. Although that was at a higher level, it was very different from the school teaching which I had done. This was more, you know, on a national level, where you had to be more, and there was a lot of discipline which came in, because it was the future, you know, Army personnel, Navy personnel, so all that, there was a lot of discipline that came in and that groomed me better. I understood what the world of discipline meant in the true sense, because I lived Michael Hingson ** 09:10 it right. What? How did you discover the job at the defense Academy? Though that's certainly a whole lot different than teaching high school students or maybe not. Shabnam Asthana ** 09:23 It is a whole lot intimidating. Let me tell you that it's very intimidating to walk into a room full of, you know, future generals, army people you don't know who you know who you are, I mean, who they are, and you sort of get very intimidated by the kind the aura is very, very intimidating. Michael Hingson ** 09:46 How did you discover that job? Yes, Shabnam Asthana ** 09:49 that was done. We in India, we have something which is called the employment exchange. So you register there and you give your qualify. You list down your qualifications, and you know whatever you are planning to do, and they invite you for certain vacancies. So one fine day, I was just sitting and having my lunch at home when I received a letter, and the letter was an interview call for the National Defense Academy. I literally jumped out of my skin because I was a school teacher, and then being asked to appear for an interview in the National Defense Academy itself was a big leap for me. Whether I got it or not was a different thing. But then to sort of come on board and go and sort of appear for an interview was also something very exciting. And when I went there, I was like, I said, the only civilian The rest were army officers, wives and daughters, you know, related to the working personnel there. So when I went, I was interviewed by the three representatives from all the three wings, that is the Navy, the Air Force and Army. And that was a very good experience. They asked me a lot of questions, and I believe it was later on I was told that it was my confidence that got me in. So thanks to that, I Michael Hingson ** 11:23 was going to ask you why you why you got in, or why you think you got in. And yes, Shabnam Asthana ** 11:30 yeah, I did ask them that later, and unofficially, I was told that. Well, it was the way you carried yourself, the confidence and, you know, the excitement and enthusiasm that you shared, which was very, very refreshing. Michael Hingson ** 11:48 So what exactly did you do at the academy? Shabnam Asthana ** 11:53 I was teaching them English, and I was teaching them literature. I don't know how interested they were in literature, but then the feedback that I got, which was, you know, the it was a routine feedback, which we have the teachers get. So I used to get good marks, and people used to say, yes, that, you know, your classes are engrossing. It's good. And then, apart from that, there was something very interesting I did, which was I compared for their passing out parades, and I compared for all their shows. And that was something which was covered on television, and that gave me a different kind of foothold in my profession, where I was being seen, where I was being heard, and my confidence grew by leaps and bounds. I was being accepted as a woman. I was being accepted as a civilian. And that was something which was very, very heartwarming for me, Michael Hingson ** 13:01 and I would assume, very difficult to achieve, Shabnam Asthana ** 13:05 I think so I do yes, in retrospect, yes. Michael Hingson ** 13:09 So you did that for roughly four years. Yes. And why did you leave that? What was your? Was your thought about that, Shabnam Asthana ** 13:21 okay, I would have gone on. It was such a glorious part of my career. But, you know, change, they say, is constant, and that is something which happened. I was comparing for a passing out parade when the chairman of a corporate company which was doing rather well, heard me, and he was impressed by my communication, my speaking abilities, my, you know, the way I was presenting things. And he said he offered me a job, and he said, Why don't you come and join my office and come in as a PR person for my company, and that's exactly I was actually, you know, not very sure whether I wanted to leave this an industry and career where I was already established, where people knew me, and just hop on to the corporate world. But if you remember, that was my ambition. That was what I had always won right at the start. So the moment it came, it almost felt as if it fell into my laps. And I said, Why don't I do that? Yes, and this is a good opportunity, and I must take it up. My I spoke to my family, and they too, felt that it was a good stepping stone to move on. And so I accepted it, and that was my entry into the world of PR, in the corporate Michael Hingson ** 14:48 world. So what year was that this Shabnam Asthana ** 14:53 was way back on now you are prompting me to give away my age, which is like. Like ancient, I'd be a fossil. Okay, yes, this was way back in the 90s, Michael Hingson ** 15:06 okay, and that was kind of what I was curious about. So at that time, industry was a little bit more stable than it was later on, but, but still, you You did it, and you so you stepped into that goal, into that role, and so you became part of the PR world, which is, as you said, what you wanted to do initially, anyway. So, so how long did you stay at that company? I Shabnam Asthana ** 15:39 stayed there for about four years, and then the chairman of the company passed away. Unfortunately, he was on a trip to China, and he suffered a massive cardiac arrest, so I was working very closely with him in his office, and as is the norm of the industry, once the leader is not there things you know, sort of crumble, and you know, there's reorganization. New faces come in, and normally the new people bring their own teams. So I felt as if, you know, before they told me to sort of move out or something. I don't know why I pre empted that. I said, Why don't I myself make a shift and join some other industry? I mean, join some other company, which I did. Again, I applied. It was a Swedish company, and again, it was one of the best moves that I could have made. I spent a good 12 years in that company, which Hogan is India Limited, I must name them. They were brilliant. And I spent a very, very good part of my career with that company. Michael Hingson ** 16:56 And so again, you did primarily PR, or what did you Yes, it was Shabnam Asthana ** 17:02 PR and it was handling the chairman and managing director's office. So the entire communication was handled through me, the internal as well as the external communication. I was a spokesperson, yes, Michael Hingson ** 17:18 so you became so in a sense, sort of the face of the company. Shabnam Asthana ** 17:21 Yes, I did. It's nice to feel that yes, that it was a good many years that I was the face of the company in terms of communication, yes, Michael Hingson ** 17:33 right, right. And, and where were you doing this? Shabnam Asthana ** 17:38 This was in Pune, and their head office was in Sweden. I used to sort of move between the two. It was a very global company. The subsidiary was an Indian subsidiary, but the parent company was Swedish. So we had a lot of global travel 17:56 that kept you busy. That did so Shabnam Asthana ** 17:59 there were conferences, and there were so many meetings which were happening, Michael Hingson ** 18:03 yes, right? So what did, what did you? What did you learn from all of that? Do you think Shabnam Asthana ** 18:12 it was a very humbling experience? You know, more than the excitement, I was armed with a lot of excitement, because that would have been one of my first trips outside India. I was I had a lot of excitement, lots of things were on my mind, but then ultimately, when one does travel and work in a global company, it's a very humbling experience, because you are exposed to your strengths and also your blind spots, your strengths, your weaknesses, everything comes to you and then you feel that diversity is not always about representation. It's about respect and inclusion is moving from tokenism to listening. That is what I felt, you know, adapting various voices to your workplace, working in unison, trying to empathize with people from different cultures, different streams, different departments, all that really broadened my horizon. So that was something which I learned. Michael Hingson ** 19:30 So what was the culture like, in terms of since you were at a global company, as it were, how was it different when you were dealing with Sweden, as opposed to when you were dealing with India. Shabnam Asthana ** 19:45 In India, we don't have diversity as a choice. In India, we are served diversity on a platter because you are born with being diverse. You have. Are numerous religions, you have culture. So we are adaptable people in that sense. But strangely enough, it's a paradox. If I would tell you that inclusion is still a work in progress. Inclusion isn't automatic. It doesn't come to you like that. You have to work for it. Now there is a big change, but I'm talking of the days, way back in the 90s when women in boardrooms were a novelty. So sometimes it was just purely for ornamental value. Sad to say that. But gradually you had to open up, you have to open the doors, and you have to say, look, we are here for a reason. And please listen to our voices too. And that's how we started. I started sort of, I remember once when I was moving in India. I mean, not in Sweden, but once when I was in India, and I was in a strategic board meeting. I was the only woman in the room, and the people were sort of, I could sense the expressions. People were curious, people were dismissing. People were sort of, you know, not sort of prepared to take or listen to me, that was a little bit of a setback. But then gradually, when I started moving abroad, and I started seeing more women, and then gradually, when I was moving so were the others, and they too saw the kind of change that was happening. And so it was pretty difficult in India, initially, if I were to be very honest, Sweden was more inclusive. I could see a lot of women in the workforce. And gradually, since we were sort of interacting with each other, we absorbed each other's cultures and values, and the company became very, very inclusive. So it was a pleasure to work there. Michael Hingson ** 22:08 Okay, so in a sense, there were, there are parts of Sweden that made you happier than what you were in the East initially experiencing in India. Shabnam Asthana ** 22:19 Absolutely, absolutely, and I have no hesitation in saying that, because they were welcoming. They were welcoming. And the not necessarily my company, but any company in India, the representation of women, especially in PR, was very, very limited. Now we have evolved, and it's a world of difference, and I'm so happy to see that. Michael Hingson ** 22:48 How about you, may or may not have a lot of expertise in this, but how about if we're going to talk about inclusion and so on, people with disabilities, both in India and in Sweden and so on and again. I don't know whether you really had much experience or exposure to that. I Shabnam Asthana ** 23:06 do. I did have my share of exposure, maybe not extensive, but yes, I do. I remember there's this one incident I'd like to talk to you about. It was in Paris. I was in a conference, and there was a deaf girl in the conference room. I could see people making presentations and knowing fully well, because we had the list of participants, and we had their intros, their introductions with us, my team. And you know, of course, I headed that team. We made a special endeavor to include sign in our presentation. And she was so happy because she said, you know, she came to me and she expressed to me that although I have participated so many times in meetings, and especially corporate meetings, I am so happy to see. It was the first time that I felt I was seen and I was not just a presence. So she was very happy with the kind of, you know, preparation that we did for her especially. So I believe it's very nice if people learn to respect each other and learn to believe that not everybody is similar. You may have so many strengths which I don't have. I do not see any physical disability as a handicap. I'm very, very sure about that, I do not see anybody who appears different or who doesn't have the same listening capacity, hearing capacity, to be different from me. They have their own strengths. So I truly believe that, you know, disability. In that sense, is something which does not put a person in the back seat. How. Michael Hingson ** 25:09 How was that attitude received? Well, both at the company, when you were when you were in the room with her, and you were signing and so on. How did other people receive that? And how was that kind of attitude received initially in India? Shabnam Asthana ** 25:29 Well, to be very honest, Michael, it wasn't something that is the done thing. People do not accept that. They are like, well, it's a general presentation. We really don't have to make specific I do remember a person who came up to me and said, Shabnam, why did you make a very specific presentation? It was a very general presentation by you doing that, you have set a precedent for others to sort of make them feel small, you know. So he took it in a very negative way. Said, you've made us feel very small. I said, no, please do not look at it that way. It is something where we have made her feel a part of us. It is not trying to belittle anybody, trying not to, you know, get a an edge over others. All of us are the same. It's just that I made it a little easier for her. That's what I just told him, and probably he did, walk away with a smile. I don't know whether it was a sarcastic one or whether it was a smile of acceptance, but then I got my Michael Hingson ** 26:38 point. I took was this was this in Sweden or India. This was in Paris. In Paris, okay, yes, Shabnam Asthana ** 26:46 okay, this was a conference, which was Michael Hingson ** 26:49 she said that, right? Well, you know, the reality is that's all part of the inclusive mindset and the inclusion mindset, and it is so true that most people don't tend to realize it Yes. So I hear what you're saying, Shabnam Asthana ** 27:10 yes, and realization and sort of acceptance has evolved. People are more accepting. People are more flexible. You know, the rigidity earlier, people were very rigid. Now there is a lot of flexibility. I believe that, right? Michael Hingson ** 27:32 Well, I think it's better. I'm I think there are still all too many people who tend not to really have an overly inclusive mindset. And it is, it is something that that will be with us for a while, and hopefully over time, people will become more open and realize the value of inclusion. In this country, we have, well and around the world, we have a significant number of people who have these so called physical disabilities, and the reality is that the disability is more caused by inaction mostly than it is by real action. Shabnam Asthana ** 28:12 Absolutely yes. And I also seriously believe that diversity enriches the outcomes. I have some I have practical experience, and I've seen that. So inclusion enriches outcomes in many ways, right? Michael Hingson ** 28:35 How has all of your traveling and all of your exposure in various places around the world. How has that tended to shape your understanding of diversity and inclusion? Shabnam Asthana ** 28:50 Okay, yes, that's a very interesting question. I have seen that challenges are real, biases, stereotypes and expectations that women need to prove themselves twice as much also exists in many, many parts of the world. So they have been. I mean, there have been certain cultures, certain countries, which are very easy to breeze through when you are at work meetings or you're talking to people. But there are certain countries in the let's say in the Middle East, the Far East, which are still not very open to, you know, women taking on lead roles, women strategizing, women talking things that would influence decisions. So sometimes there's also a word I'd like to put in here that sometimes it is not country specific. Specific. It is very individual, specific. So there, like you said, you know, there are certain mindsets which still exist. There are people who may be residing in countries that are very open and very receptive, but their own mindset is limiting. And it is a mindset which is closed, it is rigid. So that stops and that prevents any inclusion. You know that, if I were to put it that way, so I would say it's not merely, not always country specific. Yes, individuals have to evolve themselves and change their mindsets. So it's sometimes I've seen it's countries are good, but some individuals are rigid. I've seen some individuals that are good, but the countries that are rigid. So it sort of works both ways. Michael Hingson ** 30:54 And it's not just about women, it is about anybody who is different. Yes, then the so called norm, whatever that happens to be, absolutely Shabnam Asthana ** 31:03 inclusion is not limited to women. So again, I'd like to clarify that it's inclusion is a broad spectrum. So yes, of course, we are a small part of it. But yes, Michael Hingson ** 31:17 you have written a book, yes, romancing your career and and also you've done a lot of mentoring, obviously, and so on. But what do you mean when you talk about women? And I would say anybody who's different need to define success on their own terms. Tell me more about that. Shabnam Asthana ** 31:41 So women, or anybody, let's not be very specific about women, because then it would be detracting from the main subject of inclusion. Anybody who wants to be heard has to believe in one thing, that silence is not the answer. Courage is so you have to move from silence to courage. Try and portray your point of view. Speak to people if they listen to you good enough if they don't, it's not as if the doors are closed. If the doors are closed, you can surely open a window for yourself, and it works. So just being silent or being very subdued or being very you know sad that your point of view, or being upset, for that matter, that your point of view is not being listened to is not the answer. You have to show courage. You have to do your homework, right? Remember that value is something that takes anybody places. It's not about being a woman, it's not about being any nationality, any ethnicity. It's just that you have to carry value in whatever you are trying to bring to the table. Once people see value, they will forget whether you are of XYZ nationality or you're an Indian, or you are of any other you're any other gender, if I may say that. So it's the value that a person should work towards. Everybody should work towards bringing value to the table. That is what will get you noticed, and that is what will see you going places. Yes, it did. Michael Hingson ** 33:43 And again, I think one of the important things is that, from my standpoint, and I keep pushing it, but it's there is that it also is the same for for so called disabilities. One of the things that I maintain is that everybody on the planet has a disability, and the disability for most people is that you depend on light in order to function, and when suddenly light disappears, you have a big problem, unless you have a way to get light back on demand. But we are. We're not ready to accept that as a as a race yet, so people think that's cute, but, but they're not ready to accept it. It doesn't change the fact that it's really there. But the fact of the matter is that that people do have to speak up for themselves, and there are ways to do that, and there are ways not to do that. It isn't a matter of being obnoxious and demanding, but it is all about, as you expressed it earlier, being confident and showing that confidence and showing your knowledge and showing what you bring to the table absolutely well. You've been involved in PR for a long time, and I'm sure that you would agree, one of the main tools that people in the public relations world and elsewhere have to offer is storytelling. I believe the best salespeople are people who can tell stories and can help relate. But my question would be to ask you, how can storytelling bridge communities and bring people together? Shabnam Asthana ** 35:31 Storytelling is a very, very strong element of PR. Storytelling humanizes everything. It brings in a lot of connection. So people connect automatically, if your storytelling is good, so like I keep telling all my juniors as well or new interns who join in corporate fact sheets can be informative. They can give you facts, but storytelling will transform everything. So you move from information to transformation. Storytelling is the human angle to everything. All of us love you a human angle. For example, let me tell you I was in a meeting which was quite a few years ago, and the CEO of the company was telling me they've done a lot of work in corporate social responsibility. So he wanted to tell me about all the expenditure that they've done. They've uplifted so many schools. They've done so much. They've spent so much on education, they've spent so much on water, on sanitation and so many other things, which has improved the lives of the citizens there. I told him, could you tell me one story of one life that has been affected. So he was at a loss because he had not he did not dive deep into that. He didn't look beyond the numbers and the figures. So his HR person stepped in and he told me a story of a girl. She was an Indian girl. Her name was Aarti. How they had transformed her life, and she had moved on to studying in Howard, and she was being employed in one of the top American companies there. So that was something, a story of transformation. So that is so you know, I believe the power of storytelling and that connected everybody, even his own people, were not aware. The employees were not aware. They were just sort of working like robos, putting in their number of hours, doing their work, not going beyond their call of duty to actually see what was happening to the effects, the efforts of their activities. This was something which we brought out in all their corporate brochures, in all the marketing that they were doing, in all the marketing collaterals that worked wonders. We had lots of inquiries for people who wanted to support them in many ways. We had an interview of the girl, and it was something which was very we added a human angle. So like I said, storytelling humanizes the entire concept, and that is something which connects people. So, yes, it's very Michael Hingson ** 38:42 interesting. Did he learn to tell stories after that? Shabnam Asthana ** 38:46 I believe so, because he was so he was really taken aback. And he said, Wow, I never really thought about it. And you told me, You changed my perspective. You made me see it differently. And if I were to say we got a good retainership After that, because he was very happy and my contract was renewed. So that was something which sort of affected the contract too well. Speaker 1 ** 39:19 The reality is that when you tell a story, it is telling stories is something that most everyone can truly relate to, and when you tell a story that someone listens to or hears and reacts to it, Michael Hingson ** 39:40 there's nothing better than that, and it's really important that that kind of thing happens. So I'm really glad to hear that you like storytelling. I think it is so important that we have that 39:51 absolutely, Michael Hingson ** 39:54 yeah, it's so important to be able to do that. Well, you've told us a little bit. About inclusion and diversity and so on in India and in other countries. Do you think it's changing, both in India and in other countries? And how is it changing? Shabnam Asthana ** 40:15 It is changing. If you go back to the 90s to the present day, you will see that people have become I think it has a lot to do with travel. It has a lot to do with interaction. So people are interacting with each other. I speak to you, you speak to me, you tell me something about you, and I say, Hey, is that worth listening to? Yes, it is. And I try and change my mindset. I become more receptive. I try and tell you my viewpoint. You listen to me. You hear me out. So I have seen companies that have moved beyond check boxes of how many women, how many people with disabilities they've, you know, inducted in the employment stream, in their jobs, and it's become more of the CEOs or the top management asking their people, how many voices have we listened to? How many decisions have been made by these people whom we have taken in. You know, how have we evolved as a company? So that has made me see in boardrooms, in various meetings, that the top management is also very aware of what kind of decisions, what policies, are being framed with people as a diverse group. And it's not funneled or restricted to just the top few. It trickles down and it goes to the people they've hired from diverse groups, and it becomes like a voice of the company. So I have seen that changing, and I have seen that diversion is now diversity sort of is moving more towards the corporate DNA. So it is not a demand anymore. It's not a checkbox. It's more as if it is flowing in naturally, and people are more aware of it. So that's what I've seen. Michael Hingson ** 42:32 It's a mindset, it is, and people are starting to adopt that. How is it changing in India? You said that in India there's a lot more diversity. But you said inclusion isn't so much there. Shabnam Asthana ** 42:46 Yes, it is in see in India, it was globally, I saw that diversion was backed by policies, and there was a certain framework which had a set of rules. It had a set of code of conduct. But in India, it was more based on individual goodwill. So we had people, if the CEO or the top management was pro diversity, it would happen automatically, because the ones at the junior level had no choice. They had to naturally comply. But here now in India, it's become more organized, more structured, and people, there are departments now which look into issues of diversity and inclusion, and they try and make the organization work towards that. So they are big companies. They are small companies in India, all are trying to absorb this in the corporate DNA, like I said. So people are conscious. And there are conscious. There are seminars which are happening. People are being spoken to. There is workplace, you know sensitization that follows. People talk about it, people discuss it, and there is a lot of exchange of dialog which happens. So people talk, people learn, people adapt Michael Hingson ** 44:15 well. So you you work for the Swedish company, for you said, like, 12 years, and then what did you Shabnam Asthana ** 44:25 do after that? I moved on to, you know, start my own company, which was empowered solutions. That's my brain child, and it's a communications PR and communications company, and I, sort of, I'm the founder director for that the Empowered solutions is my company now, and we are completed. It was set up in 2005 October. Michael Hingson ** 44:50 2005 what? What made you decide to leave the bigger corporate world and take on all of the challenges of entrepreneur? Leadership and starting your own company, because that certainly is a major change. Shabnam Asthana ** 45:04 It is I was in the top management. I had a set job, I had the name, the recognition, everything that comes with that. But somehow there was still that kind of, I would say, curiosity, to experiment and to try on newer things. And I am a person who gets a little bored of stagnation, and I had almost reached the height of my career in these companies, and there was nothing more I could do unless I bought over those companies and sort of, you know, became the president and the chairman, which I would I could not do. So I said, Why don't I sort of diversify and take all this learning that I have, all the goodwill that I've earned over the years with the people that have been my clients, with my colleagues, with the people I've met in my business conferences. Why don't I take all this and try and set up something on of my own where I am at liberty to do whatever I want to do without the time pressure, you know, without a pressure of morning meetings and you know, things which have to be a nine to five kind of a role here, I do agree that it is a 24 by seven job that I'm doing at present, because I'm always available. And, you know, I believe that accessibility is very important if you have to be successful, you can't sort of close off and say, no, no, I'm, you know, if somebody needs you, you can't say, Okay, I'm just closing my door and my office. So that was the the, you know, the excitement of experimenting once again and seeing, of course, entrepreneurship is something which is very exciting, and that was something which I wanted to experiment and try and see how I could change that. And, you know, get it into my career. And, you know, get off the normal nine to five job. So that's what I did. I wanted to experiment. Michael Hingson ** 47:21 So tell me a little bit more about if you would what your company does and how you serve clients and so on. And where are your clients? Shabnam Asthana ** 47:29 Okay, so basically, it is a PR and communications company, and we have clients now globally. I have primarily in India, because that is where my office is. But I do have clients in Europe, in us, in Canada, where I am currently. And yes, it is more about public relations and communications, and that's what we do. So it's essentially a diversification of I have also taken on writing as part of one of my services. So I do a lot of book writing. I take on people who want to be either who want to tell a story, and who don't have either the time or the expertise. I write for them. I ghost right for them. We also do events. So we have done a couple of events globally, not on a very large scale, but yes, we do have. So it's events, it's public relations, it's communications, it's training, and it's writing. Michael Hingson ** 48:39 So that's it, right? Well, so you have written one book. Are you looking at doing any more books? By any chance? Shabnam Asthana ** 48:49 Now I have ghost written about 16 books. So they're all ghost written and under a contract where I don't disclose the names of the books. But yes, I've authored three books, and the first one was romancing your career, a very interesting and fascinating book. That was my first book, and later on, I went on to do two biographies, and yes, I'm doing a couple more correctly, where they are being authored by me. So I'm writing the biographies. Michael Hingson ** 49:26 So today, in all the work that that you're, that you're doing, do you, do you get involved with many international projects? Shabnam Asthana ** 49:39 Yes, not many, but yes, we are doing a slow and steady progress there. And we do, I do, keep getting a lot of inquiries. And I must say that I have got a couple of inquiries recently which are very interesting. And I. Working on those. Maybe it's a little premature to tell you that, but yes, there is one big project that has come my way, and we're planning to expand from there. Well. Michael Hingson ** 50:12 So you have experienced a lot of different countries and so on, and India is certainly becoming more of an economic and a world power in the in terms of what all is happening. Do you think that that the attitudes of India and the way India deals with inclusion and so on is making a difference, and Will that continue to happen? Shabnam Asthana ** 50:43 Well, Michael, it will, because we are moving out of our country, and we have, you know, taken spots in so many other countries. So if we want to be included, it's high time we practice the same. So we have to welcome other cultures. We have to welcome other nationalities if we hope to be welcomed in other countries as well. So that is something which has really influenced the thinking of people, because we can't be rigid. We can't be, you know, thinking in our own way. And say, Well, let's not do it, because we have to welcome other countries if we have to work and move out of India. So yes, Michael, I will say that very hard. It's very heartening to note that it is changing, and it will continue to do so. In fact, you know, India is moving from being seen as an outsourced to something which people sort of welcome with open arms. But then, yes, things are changing. There are things which are happening which may limit the movement of people, or it may increase the flow of people. But then, well, we have to adopt, adapt and move on. Michael Hingson ** 52:04 Yeah, well, there's always going to be some of that which makes which makes sense. Yes. What kind of advice would you give to someone, especially young professionals, women and others who are different? What advice would you give to someone who may feel excluded or undervalued in their careers. Shabnam Asthana ** 52:25 The best thing that I would like to say is that if you hear a no, don't let it bog you down, because be sure that tomorrow you will hear a better yes, it will be something that is shaping the way for your future. So you must not let any naysayers or any projects that fail bog you down just because you're a woman or because you're different or anybody you know. You have to show your courage, you have to be resilient, and you have to lean on your inner strengths. The best magic, the you know, time tried and tested formula, which I would advocate, is leaning on your inner strengths. All of us have a lot of strengths, believe you me, we may not know it, but all of us have a lot of strengths. So when you see a situation that is not to your liking, just lean on your inner strengths. Take a deep breath and say today's no will be a yes tomorrow, and that is the courage that you must move ahead with anybody, irrespective of whether you are a woman or you are any person who is stepping into the corporate world. Just value yourself. Always Be confident. Wear the confidence. And that's the best accessory that you would have. Michael Hingson ** 54:03 How would you define unstoppable mindset? Shabnam Asthana ** 54:08 Unstoppable mindset is not something which is something which rises beyond limitations. And by limitations, I don't mean only individual limitations. It may be the limitations of the other people. Let that not define your limitation. Your the term unstoppable, to me, is a term which shows resilience. It shows something where you can fumble. It's very natural to fumble, to stumble, to fall down, to face challenges, to face, you know, rejections. It's very normal, but unstoppable is. Being able to get up again with greater strength, with a better mindset, more courageously, and more importantly, with an open heart, which says, Yes, I will do it. You cannot say you cannot. You know, sort of put me down in any way. My courage is there, my inner strength is there. I am unstoppable in that sense. Michael Hingson ** 55:28 I think the most important thing that you just said is that you have to do it with an open heart. I think everyone should do that you may learn that your idea may not be the best solution, and it might be the best solution, but you won't know that until you truly have an open heart and an open mind. Shabnam Asthana ** 55:46 Truly, yes, absolutely, an open heart, I would say, is really, really key. It's very, very important. Michael Hingson ** 55:56 What keeps you motivated as you continue to advocate for adverse diversity and inclusion and equity and so on. Shabnam Asthana ** 56:04 What keeps me motivated? Michael, are many things, but then what i If I could just zero down on a couple of them, I would say that what keeps me motivated is the trust that people had in me, and, you know, to give me certain jobs, roles, the trust that they had to sort of say, okay, you can do it. And then I did it. And the people, what keeps me motivated is something also very nice, which somebody came up to me at a recent conference in Germany, and they said, you know, the reason why I didn't give up is because of you. That is me, because I motivated them to do something, and that was your motivation for me, I was like, Okay, if I can motivate you, I too can stay motivated for a long, long time to come. And that's something which I do. I try to inspire and I try to inspire myself as well in the process. Michael Hingson ** 57:07 Well, if you could leave everyone who is involved in hearing this podcast and so on today, if you could leave them with one powerful message about embracing diversity and so on. What would that message be? Shabnam Asthana ** 57:23 Well, that message would be that whatever is happening today, if you feel that there is even a little bit of acceptability, that is because somebody else has worked towards it, so now it is your chance to give it back to society, to keep working, to keep opening doors for people, for a better tomorrow, for a more inclusive tomorrow. And diversity doesn't and inclusivity doesn't happen overnight. You have to work towards it. There is a it's the whole process, and you have to work towards it relentlessly. Continue working. Somebody else has worked. They have pushed you forward. They have done a whole lot of things. Now it's your turn to do your bit and ensure that the people who are coming after you come to a better tomorrow, a more inclusive tomorrow. Michael Hingson ** 58:27 It also, by definition, means that we need to learn how to work with each other and support and help each other, Shabnam Asthana ** 58:34 of course. And empathy. Empathy is the key, empathy, sensitivity, all that. Michael Hingson ** 58:41 So if people would like to reach out to you, maybe use your company services or talk with you. How can they do that? Shabnam Asthana ** 58:48 They could contact me. You can write to me at my email id, which is Shabnam, S, H, A, B n, a m, at empowered solutions, my company name, E, M, P, O, W, E, R, E, D, S, o, l, U, T, I O, N, S, dot, I n, that's my name. The emails will reach me. That's an inbox which you know I'm monitoring myself, and be sure that you will receive a reply. I'd love to hear from people, and I love to communicate. I love to write back. So very welcome. Michael Hingson ** 59:30 And I would ask, just sort of on principle, if anyone reaches out to Shabnam, who has heard this podcast, please mention that, just so that she knows where you where you discovered her, and I think that would be a good thing to do. Well, I want to thank you for being here. I think this has been absolutely wonderful. I think we've learned a lot I have and I value the insights that you bring. So I hope that other people will take the. Those same insights away, there's there's a lot to learn here, and there's a lot to gain from this. So I want to thank you again for being here, and maybe we'll have to do this again in the future. Shabnam Asthana ** 1:00:12 I'd love to do that. And Michael, I'd like to thank you for hosting this wonderful, wonderful show. I have seen your episodes. They are brilliant, and it's really nice. I was so looking forward to this. It's been an absolute pleasure to interact with you, and I hope that we'll be doing more of this in the near future. Michael Hingson ** 1:00:35 Well, we'll have to explore that, and I want to thank all of you who are out there watching and listening. I want to thank you for being here. We appreciate you very much. Wherever you're listening or watching. Please give us a five star review. We value that very highly. We really would appreciate you saying good things about us. A five star review is always a wonderful thing. I'd like to hear from you as well. I'd like to hear what your thoughts are about this podcast. Feel free to email me at Michael M, I, C, H, A, E, L, H, I at accessibe, A, C, C, E, S, S, i, b, e.com, love to hear from you. Love to hear your thoughts. We value them, and we take all the comments that we get from people very much to heart. So we appreciate you doing that. And if you know anyone else who ought to be a guest on our podcast, who you think ought to be a guest, let us know. Introduce us. Shabnam, that's also true for you, please. If you know anyone who ought to be a guest, we'd love to meet people and have them come on the podcast and also help us show how we're all more unstoppable than we think we are, or we thought we were. So once again, though, I want to thank you for being here. Shabnam, this has been wonderful. Thank you very much. Shabnam Asthana ** 1:01:51 Thank you, Michael, thank you to all the listeners. **Michael Hingson ** 1:01:59 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.
Afraid of posting on LinkedIn? You're not alone, and it's not about time or talent, it's about confidence.In this episode we look at why communicators, especially women, struggle to show up confidently on LinkedIn. Fear, not time or skill, is the biggest barrier to visibility. PR professionals who are used to writing for others often stumble when the byline is their own. From how to post authentically without oversharing, to navigating gendered expectations in professional visibility, to practical LinkedIn content strategies (yes, including algorithm hacks!), we've got smart, tactical advice for anyone looking to show up and stand out online. Whether you're battling imposter syndrome or just wondering what to post next, this conversation is your confidence booster and content guide in one.Listen For4:25 Why don't communicators post on LinkedIn?6:44 How do you stay authentic without oversharing?9:40 Why is visibility harder for women online?13:25 What's a simple LinkedIn strategy?16:07 Can you beat the LinkedIn algorithm?17:59 Answer to Last Episode's Question from Tina McCorkindaleGuest: Jo JamiesonEmail | X | LinkedIn | Website Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Political analyst David Heurtel is a counsel at Fasken with experience in Government and Public Relations, Environment, Climate Change and Immigration. He can be heard regularly on Montreal Now with Aaron Rand.
Mastering Modern PR in the Age of AI: Expert Insights from Amy Rosenberg of VeracityIn an era where AI and digital media are rewriting the rules of communication, modern PR demands more strategy, agility, and authenticity than ever. In this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Amy Rosenberg, Founder and President of Veracity, to explore how small businesses and PR professionals can adapt to today's fast-changing media landscape. Amy shares actionable tactics for building credibility, leveraging AI, and crafting stories that truly resonate with audiences.The Future of PR in a Digital-First WorldAmy explains that public relations has shifted from focusing solely on press releases and media placements to building holistic brand visibility across multiple platforms. In today's fast-changing world, credibility and consistency are the new currencies of PR success. She introduces the emerging concept of Generative Engine Optimization (GEO)—the process of optimizing your brand's presence not only for Google but also for AI-driven search tools like ChatGPT. By creating high-value, trustworthy content, brands can ensure they show up in AI-generated responses that influence decision-making.For small businesses, Amy offers practical ways to take control of their own PR efforts. She encourages using editorial calendars to time pitches with industry trends, focusing on earned media rather than paid placements, and telling authentic, human-centered stories. Even without a large budget, entrepreneurs can make an impact by consistently sharing relevant insights and staying connected to their audience's needs.Amy emphasizes that while technology like AI is transforming PR, the human element remains irreplaceable. Storytelling, emotional intelligence, and relationship-building still drive meaningful visibility and trust. By blending smart digital strategies with authentic communication, brands can thrive in an AI-powered, content-saturated world.About Amy RosenbergAmy Rosenberg is the Founder and President of Veracity, a Portland-based public relations and digital marketing agency. With over two decades of experience, Amy helps organizations and PR professionals navigate modern media through strategic communication, training, and her acclaimed book A Practical Guide to Public Relations for Businesses, Nonprofits, and PR Leaders.About VeracityVeracity is a PR and digital marketing agency specializing in strategic communications, media relations, and reputation management. The firm empowers businesses and marketing leaders to build credibility, enhance visibility, and connect meaningfully with their audiences. Learn more and access free resources at www.veracityagency.com/.Links Mentioned in This EpisodeAmy Rosenberg on LinkedInVeracity WebsiteKey Episode HighlightsPR success in 2024 depends on credibility, consistency, and digital visibility.Generative Engine Optimization (GEO) is the next evolution of PR and SEO strategy.Small businesses can leverage editorial calendars and strong storytelling to earn coverage.Earned media delivers more long-term value than paid placements.AI tools are powerful, but authentic...
Political analyst David Heurtel is a counsel at Fasken with experience in Government and Public Relations, Environment, Climate Change and Immigration. He can be heard regularly on Montreal Now with Aaron Rand.
Season 7, Episode 1 — "Relevance Report 2025: Sports"As the 2025 Relevance Report launches, this debut episode brings together three leading voices in communication to reflect on how sports mirror the industry's biggest transformations — from AI and media disruption to purpose-driven storytelling.Guests:Jennifer Stephens-Acree — Founder & CEO, JSA PartnersKirk Stewart — USC Professor, Former Nike VP of Global CommunicationsMaryanne Lataif — SVP, Corporate Communications, AEGHost: Fred Cook, Director, USC Center for Public RelationsDiscussion BreakdownThe Rise of Women's Sports — 0:02Brand Sponsorship and Cultural Momentum — 3:00The “Bro Culture” and Camaraderie in Women's Leagues — 5:00College Athletics and NIL Impact — 8:30The Transfer Portal and Fan Loyalty — 10:30Technology and the Fan Experience — 17:20Immersive Storytelling in Live Events — 19:30Celebrity Athletes and Media Power — 22:20The Future of PR in Sports — 25:40Sports as the Great Unifier — 29:10Key Insights1. Women's Sports Are Leading a Cultural ShiftJennifer Stephens-Acree spotlights the boom in women's sports as both a cultural and commercial movement, where authenticity, storytelling, and activism have become the foundation for fan connection and brand relevance.2. College Athletics Is at a CrossroadsKirk Stewart critiques the financial and ethical complexities of college athletics, from billion-dollar NIL deals to constant roster turnover. His forecast: a new model resembling the NFL, with athletes eventually recognized as employees.3. Technology Is Reimagining the Fan ExperienceMaryanne Lataif reveals how AEG is revolutionizing live events with personalization tools, spatial audio, and real-time audience data, turning spectators into participants and deepening emotional connections to teams and artists.4. PR's Expanding Role in SportsThe panel agrees that communicators are now central to shaping sports narratives — from athlete storytelling to immersive digital fan engagement — as PR bridges data, creativity, and cultural relevance.5. Sports as a Unifying ForceIn an era of division, the guests identify sports as one of the last remaining shared spaces that bring people together, a reminder of PR's power to connect communities through emotion and experience. Production CreditsA production of the USC Annenberg Center for Public Relations at the University of Southern California.Host: Fred CookExecutive Producer: Ron AntonetteSeason 7 Producers: Joe Carreon and Anvi MahajanProduction: Camille Culbertson, Jack Gisler, Toma BattinoEditorial: Joey Cha, Ivan Feng, Natalie Lopez, Grace An, Emmy SnyderSocial Content: Angelina Tran, Hailey EvansGrowth: Van Luu, Shaan DhaliwalLinksFollow the USC Center for PR (@usccenterforpr) on Instagram and LinkedIn. Follow Fred Cook on LinkedIn. Find all our reports at annenberg.usc.edu/cpr.Download the 2025 Relevance Report at annenberg.usc.edu/relevance
Kami berbincang ringan ala anak muda — santai, brutal, jujur, dan yes… penuh umpatan yang udah lazim di antara kita dua. Tapi jangan salah, meskipun gaya ngobrolnya santai dan receh, topiknya nggak main-main: kita bakal bongkar dunia public relation (PR) dari sisi wanita, dan juga cerita kocak kenalan kita dari aplikasi mabar Lita yang menjadi mantri sunat di Banten. Iya, lo gak salah baca: mantri sunat di Banten.
What do a billionaire climate pivot, AI-fueled layoffs, and a scandalous Italian election have in common? They all got the PR treatment in this episode. Farzana Baduel, David Gallagher, and Doug Downs peel back the media layers behind some of the week's most buzzworthy stories, from Bill Gates' controversial “climate realism” memo and its impact on corporate sustainability narratives, to Amazon's AI-framed mass layoffs and what that messaging means for employer branding. They also take a wildly entertaining detour into Italian politics where ex-lovers are facing off at the polls, with leaked documents and social media drama in full swing. Add in royal baseball cap faux-pas and you've got a sharp, witty, and deeply PR-savvy breakdown of the week's biggest headlines. Listen For:58 Is Bill Gates backtracking? Or just reframing climate change?7:54 How is Amazon using AI to spin layoffs as progress?13:43 How does branding tie into an Italian political scandal?16:05 What if your opponent knows all your political secrets?19:26 Did Prince Harry's hat choice betray Canada?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available.Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show
Frau Goethe liest (FGL)"Wir dachten, das Leben kommt noch" von Elisabeth Sandmann – Rezension(Hördauer ca. 9 Minuten)Elisabeth Sandmann gelingt mit Wir dachten, das Leben kommt noch ein feinfühliger Roman über Mut, Loyalität und die Last des Schweigens. Zwischen den Fronten des Zweiten Weltkriegs und den Nachwirkungen im Jahr 1990 entfaltet sich auf zwei Zeitebenen ein Netz aus Erinnerung, Schuld und dem Wunsch nach Wahrheit.Eine Rezension von Heike Stepprath.Sprecherin Heike StepprathHat Ihnen diese Rezension gefallen, mögen Sie vielleicht auch diese Sendung.Schnitt: Jupp Stepprath, Realisation: Uwe Kullnick Ich heiße Heike Stepprath und blogge unter Frau Goethe liest. Vor wenigen Jahren habe ich mich zum Studium von Public Relations entschlossen und das mit meiner Vorliebe zur Literatur verbunden. Mein Bücherregal ist mit Belletristik, Krimis, aber vor allem historischen Romanen gefüllt. Lesen ist bei mir eine Tagesroutine, die auch an stressigen Tagen unbedingt dazu gehört. Rund 120 Bücher lese ich jährlich und davon werden 80 rezensiert. Zum Austausch mit anderen Lesebegeisterten nutze ich liebend gerne Leserunden, Blogtouren, und Interviews. Artikel und Berichte über Veranstaltungen ergänzen das Thema rund ums Buch. Häufig habe ich Gelegenheit, Autoren zu treffen und mit ihnen Podcasts aufzunehmen.
In this exclusive interview with Eric Yaverbaum, CEO of Ericho Communications and author of the definitive bestseller Public Relations for Dummies. Yaverbaum dissected the central paradox in marketing today: why are major brands rejecting AI in their advertising, even as the tech industry pours billions into automation? Yaverbaum explained that this “anti-AI” trend is not a technological rejection, but a highly strategic public relationsmove. It's a response to a deep-seated crisis of consumer trust and a sophisticated way to achieve competitive advantage in a hyper-digital world. The Core Paradox: Consumer Trust and the Anti-AI Trend Yaverbaum asserts that while AI promises efficiency, public sentiment reveals a massive gap between corporate adoption and consumer comfort. Consumer trust in AI is low, with many expressing anxiety over deepfakes, job displacement, and data misuse. * Public Sentiment: Brands like Polaroid and Heineken are actively responding to this skepticism. For example, Polaroid's viral slogan, “AI can't generate sand between your toes,” taps into a public yearning for tangible, human-produced experiences and authenticity. * Strategic Rejection: Rejecting AI is the smartest new counter-cultural marketing strategy. It positions a brand as authentic, human, and a champion against digital fatigue, creating an immediate, clear competitive distinction in a crowded market. The PR Crisis Connection: Labor and Trust A significant driver of the AI marketing backlash is the negative news cycle connecting rapid automation with mass layoffs (e.g., Amazon's cuts). * Distancing the Brand: Brands using "human-made" campaigns are intentionally distancing themselves from the negative labor narrative associated with rapid automation. This is a crucial PR move to maintain a positive ethical image and soften the perception of C-suite-driven cost reduction. * Credibility & Misinformation: The proliferation of deepfakes makes the promise of human creativity a non-negotiable asset. For consumers struggling to discern real content from AI-generated content, a brand that explicitly champions human effort becomes a trustworthy, credible harbor. Crisis Management: The 'Public Relations for Dummies' Tactic Drawing from his expertise, Eric Yaverbaum offered essential crisis communications advice for companies facing a PR nightmare (e.g., an AI mistake or layoff fallout): 1. Lead with Human Value: Pivot the narrative back to human contribution and transparency. 2. Take Meaningful Action: Sincere apologies are insufficient. Companies must demonstrate concrete steps to invest in their human workforce and stakeholders. 3. No Empty Promises: Every public decision must align with stated core values to prevent hypocrisy accusations that can destroy long-term reputation. Future Outlook: Will Public Sentiment Slow the AI Boom? Yaverbaum concluded that the backlash has the power to reshape the conversation, forcing companies to be more cautious and transparent about their use of automation. While the momentum of the technology itself may be too great to stop entirely, this shift in consumer behavior and preference will force a necessary industry-wide correction, making authenticity the most valuable asset in the modern digital economy. Ash Brown: Your Ultimate Guide to Inspiration, Empowerment & Action Looking for a motivational speaker, authentic podcaster, or influential media personality who can spark your journey toward personal growth? Meet Ash Brown — a dynamic American powerhouse known for her uplifting energy, relatable wisdom, and unwavering commitment to helping others unlock their full potential. Ash is a:
Jak wygląda "życie po exicie"? Joanna Drabent, współzałożycielka Prowly, w szczerej rozmowie opowiada o kulisach budowania startupu SaaS od zera, aż po jego sprzedaż międzynarodowemu gigantowi Semrush.Joanna podczas rozmowy dzieli się swoją niezwykłą historią - od kompletnej niepewności, co chce robić w życiu, przez ciężką pracę fizyczną na Cyprze, po przypadkowe wejście do świata PR i założenie własnej agencji.W rozmowie z Maciejem Joanna Drabent ujawnia:
Album 7 Track 20 - Brands, Meet Humanology w/Ivan JuzangIn this thought-provoking episode of Brands, Beats & Bytes, the Brand Nerds sit down with Ivan Juzang, founder of MEE Productions, to explore how heart and humanity drive meaningful impact in marketing, storytelling, and social change.Ivan shares lessons from his unique journey—bridging private and public sectors, blending technology with “humanology,” and using emotional connection to make brands and messages resonate deeply. From his early work crafting shareable film trailers for New Line Cinema to developing campaigns that spark authentic word-of-mouth in underserved communities, Ivan unpacks how behavior change happens in a social context—and why marketers must understand the environments their audiences live in.Hosts Darryl “DC” Cobbin and Larry Taman reflect on key takeaways, including:Leading with purpose, not money.Building emotional connection between brands and audiences.Balancing data-driven strategy with empathy and integrity.The importance of humanology in brand and marketingStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
We only have treats for our listeners on this Halloween edition of The PR Week podcast. This week's guest is Beth Cleveland, the new CEO of Praytell. She talks about transitioning into the top role at the agency, the changing worlds of both the media and PR firms, how her shop is using AI and much more. Plus, the biggest marketing and communications news of the week, including third-quarter earnings from Omnicom PR Group and FTI Consulting, prominent people moves and a preview of coverage of the New York City Marathon. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
When your marriage becomes a media strategy, what do you say—and what do you not say?In this episode, Molly McPherson breaks down Cheryl Hines' carefully crafted response to rumors surrounding her husband, RFK Jr., and journalist Olivia Nuzzi. Fresh off her appearance on the Katie Miller Podcast, Hines offered a masterclass in polished PR talk, leaning on trust, communication, and a dash of Kennedy-style deflection.But was it authenticity or choreography?Molly dissects:The Kennedy family's long history of narrative controlHow Hines framed her marriage as a story of trust and composureWhat her phrasing reveals about modern political spouse PRThe difference between personal grace and public messagingWhy sometimes the smartest media move is saying less (with confidence)Tune in for an unfiltered look at how Hollywood charm meets political spin—and what it teaches us about image, loyalty, and the art of public denial.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymc...
Our favourite new pop star Olivia Dean has broken records recently, and we can’t get her catchy tunes out of our heads, so what led to her star-making turn? Let's talk about it.Plus, all your favourite celebs gathered at Vogue World: Hollywood this week, and here are all the moments you might have missed. Not sure what Vogue World is? Allow us to (kind of) explain.And what do Nicole Kidman, Katy Perry, and Jessica Alba all have in common? They have all successfully navigated their divorces into a powerful PR move, with a side of public revenge.LISTEN: Want the low down on Nicole and Keith's divorce? Find out The Most Shocking Detail From Nicole Kidman’s Divorce Document THE END BITS Our new podcast Watch Party is out now, listen on Apple or Spotify. Support independent women's media Follow us on TikTok, Instagram and Facebook. And subscribe to our Youtube channel. Read all the latest entertainment news on Mamamia... here. Discover more Mamamia Podcasts here. Do you have feedback or a topic you want us to discuss on The Spill? Send us a voice message, or send us an email thespill@mamamia.com.au and we'll come back to you ASAP! CREDITS Hosts: Laura Brodnik and Ksenija Lukich Executive Producer: Monisha Iswaran Audio Producer: Scott StronachBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.
We live in a moment where artificial intelligence can write our emails, plan our meetings, even give us life advice. But here's the problem: these systems are often too agreeable for our own good. They're less like truth tellers and more like digital echo chambers. They nod along, validate our choices, and tell us exactly what we want to hear. To use an outdated term… GenAI is too often like a Yes Man.In this episode we're looking at the rise of sycophancy in generative AI, the tendency of machines to flatter us instead of challenging us. What does this mean for employees, for leaders, and especially for communicators who rely on AI as a tool? And how do we make sure our AI mirrors are giving us clarity, not just compliments? Listen For3:49 Is ChatGPT too nice for our own good?6:55 Can AI flattery mislead leaders?8:52 Do AIs just tell you what you want to hear?14:36 Is generative AI breaking social unity?20:45 Answer to Last Episode's Question from Mark Lowe Guest: Tina McCorkindale, PhDWebsite | LinkedIn | Google Scholar ProfileLink to Tina's LinkedIn article on The Danger of Sycophancy in GenAICheck out the IPR Video Series In a Car with IPR Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
This Week: Farrah Bostic, Saul Colt and Colby Vogt join Bob to discuss WPP's AI initiative for SMBs, whether "slop" is part of the plan, OpenAI's Atlas browser, why consumers still prefer short videos, plus this week's #FairFailFoul.
The Roundtable Panel: a daily open discussion of issues in the news and beyond. Today's panelists are Preceptor in Public Speaking, Strategic Communications, and Public Relations for the Faculty of Arts and Sciences at Harvard University Terry Gipson, Professor of Government at Dutchess Community College and President of the World Affairs Council of the Mid-Hudson Valley Dr. Karin Riedl, and Political consultant and lobbyist Libby Post.
Hailing from the Napa Valley of Onions, Vidalia, Georgia, David Whitaker joins us over a glass of Bendersky Reserve Scotch to share his remarkable journey.David first arrived in Miami in the 1980s, where his introduction to the city was anything but smooth. He was mugged at gunpoint his first Friday in town, and then carjacked the following week. Undeterred, he stayed, built his career, and eventually rose to become the President & CEO of the Greater Miami Convention & Visitors Bureau. We get into the growth of the city, and how he is marketing our city to the rest of the world. Along the way, David held leadership roles in Chicago and Toronto, served on the executive staff of the United Way of Miami-Dade, and earned his bachelor's degree in Mass Communication & Public Relations from the University of South Florida.Connect with usWant to dive deeper into Miami's commercial real estate scene? It's our favorite topic and we're always up for a good conversation. Whether you're just exploring or already making big moves, feel free to reach out at info@builtworldadvisors.com or give us a call at 305.498.9410. Prefer to connect online? Find us on LinkedIn or Instagram - we're always open to expanding the conversation. Ben Hoffman: LinkedIn Felipe Azenha: LinkedIn We extend our sincere gratitude to Büro coworking space for generously granting us the opportunity to record all our podcasts at any of their 8 convenient locations across South Florida.
Featuring:Shane Arman, SVP, head of US Sports, Allison WorldwideIn 2010, many comms pros studied “The Decision” — LeBron James' highly anticipated announcement of which team “he'd be taking his talents to.” Fifteen years later, he had everyone on pins and needles awaiting “The Second Decision,” which ended up being the launch of an ad campaign with cognac brand Hennessy. Many had opinions on this, more critical than complimentary. During conversation with PRWeek's Gideon Fidelzeid, Arman opines on what the fallout would likely be for James and the brand. In doing so, he highlights what comms pros can take away from this episode.And that is just the start of this game. The WNBA. Emerging sports leagues. NILs. Pickleball — we know you're playing it. Everyone seems to be. All are discussed at length with Arman — all with a focus on the valuable comms lessons to be gleaned from each. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
YouTube: https://youtu.be/fUiwpBCzMrw • Spotify: https://bit.ly/4oUQ62rIn this episode of Beyond the Resume, hosts Chris Papa and Lisa Flicker sit down with Sarah Berman, Founder and President of The Berman Group, one of the leading public relations firms in the real estate and construction industries.Sarah shares how her early studies in urban planning led her into the fast-paced world of communications, ultimately inspiring her to launch her own firm nearly 20 years ago. She opens up about what it takes to build a PR powerhouse—from crafting compelling client stories and navigating industry challenges to cultivating a company culture rooted in hard work, empathy, and excellence.This conversation is packed with insights on entrepreneurship, brand building, client trust, and leadership, offering valuable lessons for anyone looking to make an impact in real estate or communications.Chapters(02:10) From Urban Planning to Public Relations(04:35) Building a PR Powerhouse from the Ground Up(07:00) What It Takes to Succeed in PR(09:45) Earning Trust and Managing Tough Clients(12:20) Finding a Niche: PR for Construction & Real Estate(15:00) Growth Through Reputation and Referrals(18:00) Balancing Family, Leadership, and Entrepreneurship(19:00) Building Culture and Empowering a Team(22:00) Optimism and Innovation in Real Estate(25:40) Most Memorable Projects and Partnerships(29:10) Mentorship, Hiring, and the Next Generation of PR(33:00) Advice for Future EntrepreneursYouTube: https://youtu.be/fUiwpBCzMrwSpotify: https://bit.ly/4oUQ62rApple Podcasts: https://apple.co/3I3nkG9Web: https://www.jacksonlucas.com/podcast/sarah-berman
Can a cyclist-turned (accused) communist New York mayoral candidate teach the PR world a thing or two about emotional storytelling? This week we unpack the “Mamdani effect” how Zohran Mamdani is rewriting the rules of political communications with cultural fluency, TikTok charm, and unforgettable soundbites. Other topics, what are the comms implications of the Omnicom-IPG mega-merger, and what is the likely impact on agency identities, client retention, and the war for talent? From Alberta, Canada… a Teacher's Stike and the Government is paying parents. Is that to help them manage or is it a PR bribe? Are there ethical implications here? Listen For:34 What makes Mamdani a standout communicator?3:10 Can Mamdani's social strategy work outside NYC?10:00 What's the real impact of the Omnicom-IPG merger?14:55 Is Alberta's $30/day tactic good PR or spin?18:49 Are PR communities key in turbulent times? The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available.Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show
REMIX: Album 2 Track 4 – Tim Spengler, President M1 US, Former Worldwide CEO of Magna Global, President Initiative, President of Content Marketing and Revenue, I Heart Media and overall Media Maven who has seen it all from both the agency side and the content/client side.Hey Brand Nerds! Filled with stories and challenging the hosts like no other, you go Tim! His foundation is the wonderful encouragement provided by Tim's Mom, Roseann Spengler (Yes, encouragement is powerful, see Album 2 Track 1 with James Brown Founder of EncouragementX for more). Not sure about the Tom Carvel bump as a kid, but wow, what a fun, informative and entertaining show! Please enjoy this track and learn about a variety of topics highlighted by:• “You can only tie me in honesty, you can't beat me”• TV 3.0• Changing jobs, you start over, they don't know who you are and they don't care- best way to handle it…• Being a student of it all, always…• Where you are says a lot about who you are#timspengler #marketing #branding #advertising #media #mediamaven #m1
An Taisce Green-Schools is bringing its energy theme back to primary and secondary schools across the country this academic year, thanks to its continued partnership with EirGrid, operator and developer of Ireland's electricity grid. Plans for this year's programme were unveiled at an event in Adamstown Community College, Dublin, with plenty of exciting events due to be held across the country over the coming months to enable young people to expand their awareness around energy conservation. To date, over 3,000 schools have been awarded the energy flag since the beginning of the Green-Schools programme in 1997. In the last academic year, 2,200 students and 123 schools engaged in events including regional workshops consisting of hands-on activities, artwork and experiments, which allowed them to learn more about where electricity comes from and how they can take steps to reduce energy consumption. Speaking at the relaunch, Suzanne Collins, Head of Public Relations with EirGrid, said: "We are once again proud to partner with An Taisce Green-Schools for its energy theme, reaching students in classrooms across the country as they address energy consumption in their schools and communities. "It has been so inspiring to see the engagement in the theme over the last academic year, and shows the impactful steps young people are taking in bringing about sustainable changes in everyday life. "EirGrid is proud to play a continued role in empowering the next generation as they lead the charge in energy awareness." Joanne Scott, Green-Schools Programme Manager, added: "We are delighted to relaunch the Energy Theme to schools, and are thankful that EirGrid's support is allowing us to continue with this fantastic initiative. "From our engagement with students through our previous energy workshops, there is no doubt young people are enthusiastic about leaving a positive impact on their community, and the energy theme provides and invaluable opportunity to empower them to reduce energy consumption and be part of the conversation. "We recently awarded the Green Flag to Scoil Éinne, An Spidéal, for their outstanding work on the energy theme, and we look forward to working alongside more schools as they continue their journey towards achieving their own Green Flag." During the 2023-24 school year, schools saved a combined 18 million kWh of electricity, enough to make 58 million cups of tea, due to their participation in the Green-Schools programme, proving that interest in energy is strong among Ireland's school children.
Featuring:-Richard Edelman, CEO, Edelman-Chris Foster, CEO, Omnicom Public Relations Group“PR has never been more important than it is today.” Those words were expressed by Omnicom Public Relations Group CEO Chris Foster during a riveting session at PRDecoded on October 16 in Chicago. Fellow guest Richard Edelman, CEO of his eponymous agency, concurred, noting that now is the opportunity for PR to “steal the moment.”In a conversation moderated by PRWeek VP, editorial director Steve Barrett, the two industry titans continually validated those sentiments as they touched on myriad topics. Those include AI, misinformation, COVID-19's impact still being felt today, the rise of earned media, the current era of radical transparency, trust, the evolving nature of agency-client conversations, the importance of podcasts and much more.And, yes, the two tennis enthusiasts both shared some lessons they continue to learn on the court that helps them lead their firms and the industry. A rare opportunity to hear from two true PR giants. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Mickie Kennedy, PR expert and the founder of eReleases, a leading press release distribution service, dives into why press releases aren't just for the big boys, how to create the best one for maximum attention, and what to do in a damage-control setting, plus shares his “3% rule”, and explains how even local press can net BIG wins for your business.Mentioned in this episode:The Puppet Masters Playbook is available now at https://www.amazon.com/dp/B0DXB4VKBHPuppet Masters Playbook / Jonathan Graves
Scott Kaier makes his second appearance on the show today. You can his first vist way back on episode 232 in August 2020. As President of Formidable Media, Scott helps a select group of clients build their brands globally through tailored marketing services—public relations, custom content, paid media, and social support. As Senior VP at Green Threads DPP, Scott also leads efforts around the EU's upcoming Digital Product Passport (DPP) legislation, guiding companies through compliance and integration. His specialties include textiles, sustainable materials, performance fabrics, and the outdoor industry. Show Notes You ever have that moment where you realize you've been playing the game backwards? That was me, mid-career, sitting in a glossy outdoor brand office with beautiful gear… that nobody wanted to write about. What Happened: I didn't come from some Madison Avenue ad agency. I started in bike shops — greasy hands, mismatched gear, and an obsession with adventure. I wasn't chasing media hits, I just wanted to be around people who got it. Fast forward a few years, I'm deep into PR for top-tier outdoor brands, working with media, crafting stories, and yet… I'd see some products completely flop in the press while others (less exciting, in my opinion) stole the spotlight. At first, I took it personally. Like, why aren't they seeing the story here? But here's what I learned: the best stories aren't the ones brands tell about themselves — they're the ones that resonate. Principle: Outdoor brands often fall in love with their products, not their audience. They get caught up in their idea of what's newsworthy, forgetting that real stories aren't about features — they're about connection. And connection comes from authenticity, timing, and meeting people where they are. Transition: Most outdoor brands are struggling not because they don't have great gear, but because they're telling stories no one is listening to. The market has changed. What worked in the golden age of trade shows and glossy magazine spreads doesn't fly in today's fragmented media world. And while your product might be sustainable, your message might not be. That's why this week's podcast episode is such a wake-up call for brand leaders trying to stay relevant. Scott Kaier dives deep into what the outdoor industry gets wrong (and right) about media, storytelling, and brand strategy — and what's coming next with EU digital product passports and sustainability compliance. Call to Action: Still wondering why your product isn't getting the attention it deserves? That's the pain. Getting ghosted by media, confused by content trends, feeling like your message gets lost? That's the agitation. Scott's been on both sides — agency and in-house — and he shares the mindset shift that changes everything. That's the solution.
Send us a textIn this episode, Jamie Shibley, CEO of The Expressory joins host Jason Mudd to discuss how to strengthen relationships through thoughtful, strategic corporate gifting.Tune in to learn more!Meet Our Guest:Our episode guest is Jamie Shibley, CEO of The Expressory, a strategic engagement agency helping businesses strengthen relationships through thoughtful, relationship-first strategies. She's a best-selling author and recognized expert in strategic gifting and relationship marketing, with insights featured on “Entertainment Tonight” and Forbes.com.Five things you'll learn from this episode:1. Strategic and themed gift giving for internal and external audiences2. How to redefine “gifting” beyond presents3. The three emotional pillars that build strong business relationships4. Ethical considerations and best practices for corporate gifting programs5. Why systems and consistency are essential to meaningful engagement Quotables“To form a relationship with somebody, that person needs to feel three things. They need to feel that you understand them, they need to feel that you validate what's important in their world, and they need to feel that you care.” — Jamie Shibley“You recognize that it's not only the people that you already know and have some sort of relationship with. It's about nurturing the ones you want for the long term as well.” — Jamie Shibley“When your vendor partners feel valued and seen, they will work harder for you.” — Jamie Shibley“Sometimes a gift is your smarts. Sometimes a gift is just something that's simply helpful to someone so you don't have to spend. The budget does not matter.” — Jamie Shibley“We would be better off not sending a gift or not sending a note card to somebody if it has something that has a negative unintended consequence or ramifications.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Jamie ShibleyJamie Shibley is the CEO of The Expressory, a strategic engagement agency that believes the key to accelerating business growth and profitability in the post-COVID era lies in your ability to maintain personal connections and build emotional loyalty in your relationships. Jamie is the best-selling author of “Relationship-First Strategic Engagement” and is widely respected as a market leader. Her work has been featured on “Entertainment Tonight” and Forbes.com.Guest's contact info and resources:Jamie Shibley on LinkedInThe Expressory website“Relationship-First Strategic Engagement” bookRecorded: June 23, 2025Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
In this episode of Grit & Gravitas, Anne and Anne sit down with Kait Gillis, Owner of Nour Coffee, and Sara Firestone, VP, Community and Public Relations, Members 1st Federal Credit Union, for a conversation that blends business with deep purpose. Inspired by her daughter, Nour, who has Down syndrome, and driven by the reality that over 70% of people with disabilities are unemployed, Kait built a workplace where individuals with neurodiversity and typically developing peers work side-by-side, serve the community, and find belonging. “I couldn't change who Nour is because Nour is a perfect, beautiful angel, but I could try to fix the world for her a little bit,” Kait shares. With a strong financial relationship and support from Members 1st, Nour Coffee has become a true third space, sourcing from local, small businesses and now Kait has launched a nonprofit, Nouri's Place, to foster social connection and family resources. The conversation covers growth and grit beginning with Kait's path from Wall Street to workforce inclusion, to business vitamins about staffing and product standards that match the mission. You'll also hear about recognition from PA Governor Josh Shapiro and First Lady Lori Shapiro, and Kait's invitation to join PA's Workforce Development Board. As Members 1st proudly watches Nour flourish, Sara says, “I have the good fortune of seeing the good that's happening in our community every day.” “I think as more folks are exposed to the benefits of employing somebody with a disability, the timeliness, the desire to work, the never calling off, never showing up late—it's really beautiful,” says Kait.
What happens when PR meets packaging and design? Suzanne Droese spills dives into the key points behind brag-worthy launches, why women have the ultimate business superpower, and how luxury is so much more than just a high price tag. Her and Michelle discuss into how to nail first impressions, land that coveted press mention, and why sweating the small stuff makes your brand unforgettable. Ready to be the buzz everyone's talking about? Press play! Suzanne Droese is a seasoned PR powerhouse with over 20 years of experience building influential connections between brands and the media. As principal of Droese Public Relations, she leads strategic partnerships and communications for a portfolio of iconic clients including Casa Dragones Tequila, Lucchese Bootmaker, Auberge Resorts Collection, and Gucci. Recognised by Forbes as one of America's Best PR Agencies and The PR Net's Top 100, DPR thrives under Suzanne's leadership and her signature blend of style, precision, and media savvy. She also co-founded Estate Five Media, a leading talent management agency bridging top creators with global brands, and continues to champion women in business through public speaking and advocacy. ------------------------ In today's episode, we cover the following: The superpowers of women in PR and business Client relationships and the discovery process Suzanne's Avenue 8 Cocktails case study on the PR side Managing client expectations What PR is vs. what people think it is How has PR changed over the years and where it's headed What clients should know before engaging with PR agencies The lack of common culture What luxury means and changing the definition of luxury branding Balancing agency culture and personal branding Knowing your 'why' before meeting a PR team The politics inside of the PR world ---------------------- RESOURCES: Check out MKWCC's case study on Avenue 8 Cocktails Episode 235: Concierge Branding & Community Branding with FRG Real Estate Episode 163: Bumble's Rebranding Fail and Other Marketing Flubs ----------------------- Guest info: To learn more about Suzanne and Droese Public Relations, follow her on Instagram and Facebook @DroesePR and visit their website, DroesePR.com ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
Jaclyn represents fast-growing, people-focused competitive brands who are addressing the evolving consumer market. She tells stories across all media platforms for partners in industries spanning art, fashion, beauty, health & wellness, Consumer packaging goods, technology and home. Most notably having worked with Vega, Saje Natural Wellness, Russell Wilson and Ciara's fashion brand The House of LR&C, and Lyft as the first hire for the rideshare brand in British Columbia. She can be described as someone with the competitiveness of an alumni basketball player with the curiosity of a writer and aspiring disco DJ who brings big ideas to brands that do good work and win.
Is attention the new currency? Politicians, brands, influencers, even your neighbor's viral TikTok are all competing for the same scarce resource: your focus. But attention is slippery. It can make you a household name overnight and it can vanish just as quickly. In an age where algorithms decide what we see and artificial intelligence rewrites how we discover information, the fight for attention has never been more intense.What happens when public relations and communications agencies find themselves at the same crossroads media once faced? How do you win attention when the competition is everything else in the feed? How do you turn fleeting visibility into lasting credibility? And how do you build narratives that not only go viral but endure?Listen For5:14 What is attention as a commodity in PR?8:48 How has the attention economy changed branding?11:22 What can PR learn from politics?14:05 Are we paying too much for lost attention?17:51 Are attention spans shorter or content louder?18:53 Answer to Last Episode's Question from Richard BagnallGuest: Mark Lowe, Third CityWebsite | Email | X | Instagram | YouTubeRate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Some of the best conversations I have with my kids are during filler time. Not the quality time you hear hyped up – just a side conversation over breakfast, or driving to an errand, or putting together Ikea furniture.Marketing and public relations can be the same. Instead of focusing all this attention on forcing a customer to take an action, give them value in other ways and naturally bring up your product. Like this episode's guest's story about selling insurance by bringing owls and foxes to schools. It's not an aggressive sales pitch, it's the side conversation.Which is why a key lesson for this episode's guest is – ‘don't underestimate the soft sell.'To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Kelly Coulter, head of marketing, Private Advisor Group [https://www.privateadvisorgroup.com/].Private Advisor Group has $35.2 billion in advisory assets under management. Coulter leads a small but mighty team of five at the investment service firm, a team located all across the country.Lessons from the things she madeLearn from your mistakes and “let it go”Preparation is the key to successCollaboration is powerfulInvest in your mental healthDon't underestimate the soft sellDon't be afraid to ask for helpAI Executive LabJoin us for AI Executive Lab: Transform billable hours into scalable AI-powered products [https://www.eventbrite.com/e/ai-executive-lab-transform-billable-hours-into-ai-powered-products-tickets-1777237287569] on Thursday, October 23rd at 2 pm EDT.Discussed in this episodeMarketing Leadership Lessons: Kill snakes, create the category, assume noble intent (podcast episode #61) [https://marketingsherpa.com/article/interview/marketing-leadership]CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95) [https://marketingsherpa.com/article/interview/CMO]DTC Ecommerce: Your worst friend is still better than your best marketing (podcast episode #132) [https://marketingsherpa.com/article/interview/DTC]Marketing Mentorship: 10 digital marketing lessons your fellow marketers learned from their mentors [https://marketingsherpa.com/article/best-practice/mentorship]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application
This episode of PodCatalyst is brought to you by IABC'spartners at the USC Annenberg Center for Public Relations at the University of Southern California. Provided by the PRFuture podcast, this episode features host Fred Cook in conversation with Matt Tidwell, member of the IABC International Executive Board, Barby Seagal and Victoria Hamilton from Zeno Group, and USC Fellow David Michaelson.Together, the group unpacks the findings of the 2025 GlobalCommunication Report: Mind the Gap, that USC developed in partnership with IABC and Zeno Group. The communicators discuss insights from more than 1,000 PR professionals across the globe and weighs in on how AI, hybrid work, generational shifts, influencer culture, and polarization are transforming the communications landscape. Thank you to Fred Cook and the USC Annenberg Center forPublic Relations for their partnership with this report and for providing this insightful conversation to the IABC audience. ++++++++++++++LINKS EpisodeMind the Gap: 2025 GlobalCommunication ReportGenerational Divides on AI, Media,and Polarization Are Shaping the Future of PRIt's Not Just You — GenerationalDivides Are Impacting PR and CommsConnectWith IABC on Social MediaX (Twitter) | LinkedIn | Facebook | YouTube | InstagramVisitIABC Online https://www.iabc.com/ https://www.iabc.com/catalyst
In this episode of Health Nonprofit Digital Marketing, Spencer sits down with Dana Snyder, a renowned monthly giving strategist, to explore the transformative power of recurring donations for nonprofits. Discover how monthly giving programs can provide consistent cash flow, foster long-term donor relationships, and empower organizations to achieve their strategic goals. Dana shares insights from her experience, including practical tips for optimizing donation pages and nurturing donor communities. Whether you're a nonprofit leader or a digital marketer, this episode offers valuable strategies to enhance your organization's impact. Tune in to learn how to turn donors into lifelong partners. About the guest You can often find Dana Snyder in her favorite sweatshirt and comfy pants reading books with her daughter, or drinking a glass of cabernet to wind down after the week with her husband and labradoodle on the couch bingeing Suits! Dana grew up in Sarasota, FL, and graduated from The University of Central Florida in 2010 with a Bachelors in Advertising and Public Relations. Her love for philanthropy started as a college student, working on the exec board for Knight-Thon, our largest student-run philanthropy supporting our local Children's Miracle Network Hospitals. Ever since, she has traveled coast-to-coast working in the Big Apple and Los Angeles working with American Idol, Movember, Dress for Success, The Television Academy, and many more. Resources Podcast: https://positiveequation.com/podcast/Non Profit Pro: https://www.nonprofitpro.com/Fortune: Nonprofits: You'll miss them when they're gone: https://fortune.com/2025/09/07/nonprofits-youll-miss-them-when-theyre-gone/Her book Monthly Giving Mastermind: https://positiveequation.com/bookThe Picnic Project: https://www.picnicproject.org/overviewUnreasonable Hospitality: https://www.unreasonablehospitality.com/#TheBookJoin her Monthly Giving Slack Community: https://positiveequation.com/monthly-giving Contact Dana Website: https://www.monthlygivingsummit.com/LinkedIn: linkedin.com/in/danarsnyder/
Bill Zimmerman is an assistant teaching professor in the department of advertising and public relations in the Donald P. Bellisario College of Communications at Penn State. He's the author of “Understanding the Creator Economy: Making Digital Media Work for You,” published by Kendall Hunt. He teaches courses such as Digital PR and PR Campaigns, and in the spring semester will offer Digital Content and the Creator Economy, a new course launching Penn State's content creator certificate program. Prior to teaching, he worked as a newspaper reporter and public relations professional in higher education. He also holds the Accreditation in Public Relations.
Many people dream of owning their own business and being their own boss, especially today when careers can be suddenly disrupted by tariffs or technology. I would encourage those who dream to also do. Judy Lewis is my guest this week, and she doesn't follow paths; she creates them. An inductee into the Marketing Hall of Legends and co-founder of Strategic Objectives alongside her sister Deborah Weinstein, they have redefined what it means to build with purpose. Their campaigns have received every PR honour, as well as recognition from the United Nations for promoting social change. Judy shares her story and how vision, grit, and a simple “What if?” mindset enabled her to leave the corporate world and establish one of the world's most respected public relations agencies. Stay tuned for my three key takeaways, and then ask yourself, What if I applied Judy's lessons in life to my own life? To find out more about RBC's Women of Influence Awards: https://www.womenofinfluence.ca/rbc-cwea/
REMIX: Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca BlakeBrand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur. From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you. An episode that you don't want to miss. Check-it out!
Are you looking for great resources for Advent and Christmas at church and at home? Elizabeth Pittman (Director of Public Relations for Concordia Publishing House & Concordia Gospel Outreach) joins Andy and Sarah to talk about the resources available from CPH for Advent and Christmas this year, including, "Every Heart Prepare - Preaching, Worship, and Children's Christmas Service," Wise Men Seek the Savior, Christmas Water Reveal Activity Book, and My First Christmas: A Touch and Feel Bible Story. Find these and more Advent and Christmas resources at cph.org! As you grab your morning coffee (and pastry, let's be honest), join hosts Andy Bates and Sarah Gulseth as they bring you stories of the intersection of Lutheran life and a secular world. Catch real-life stories of mercy work of the LCMS and partners, updates from missionaries across the ocean, and practical talk about how to live boldly Lutheran. Have a topic you'd like to hear about on The Coffee Hour? Contact us at: listener@kfuo.org.
Ray Ray's Podcast — Episode 166 “Kali Flower”Kali Flower, a former public relations professional turned music artist, joins Ray Ray's Podcast to talk about her evolution in the industry, the courage to pivot careers, and how she's carving her own lane in music. From helping others build their brands to finding her own creative voice, Kali shares what it means to follow purpose over position, and how authenticity drives her art. Recorded at Hello Studios Dallas, this episode is a must-watch for fans of music journeys, career pivots, and the intersection of business and creativity. Subscribe for weekly episodes featuring actors, musicians, athletes, entrepreneurs, and community leaders sharing their journeys and lessons learned. Topics & Keywords: Kali Flower interview, Dallas music artist, PR to music career, creative entrepreneurship, women in music, music career transition, authentic music stories, Dallas podcast, female artist journey, Hello Studios Dallas. Connect with Us:Instagram: @rayrays_podcastWebsite: www.rayrayspodcast.comEmail: ray@rayrayspodcast.com#RayRaysPodcast #KaliFlower #DallasPodcast #MusicPodcast #WomenInMusic #CareerPivot #CreativeJourney #AuthenticConversations
Achieving Success with Olivia Atkin Episode 155 "Achieve The Fulfillment Of A Promise with Matthew Cossolotto"Olivia talks personal and professional achievements with Matthew Cossolotto. Matthew is known as The Podium Pro and is an award-winning author, speaker, and former speechwriter for senior executives at global companies like PepsiCo and MasterCard, as well as for members of the U.S. Congress and NATO officials. With a mission to empower others to become more authentic, compelling, and confident speakers, Matthew shares powerful tools to help people go from stage fright to stage delight. His book, The Joy of Public Speaking, recently won the 2024 Maincrest Media Book Award in Business Communications and PR. Through his coaching and personal empowerment programs, Matthew helps audiences tap into their full potential by transforming habits and unlocking the power of promise.Join Olivia every Tuesday as she brings on top notch guests to talk about how they are Achieving Success! Career Development Book and More at Achieving-success.comStay Connected With Us:Linkedin: https://www.linkedin.com/company/achieving-success-llcInstagram: @_achievingsuccessTwitter: @_achievesuccessFacebook: @Achieving SuccessYou can find Matthew Cossolotto:Website: matthewcossolotto.comEmail: matthew.cossolotto@gmail.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/achieving-success-with-olivia-atkin--5743662/support.
This Week: Tedd Aurelius, Saul Colt, and Augie Ray join Bob to discuss Sora 2, whether social will face a "tobacco" moment, bots lying for likes, Instagram at 15, plus this week's #FairFailFoul.
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