Broad term for the management of public communication of organizations
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Cormac Smith has worked in Public Relations and Corporate Communications for over three decades. In 2016 he traveled to Ukraine to take up a special appointment as the ‘Strategic Communication Advisor' to Pavlo Klimkin, then the Foreign Minister of Ukraine. He was attached to the British Embassy in Kyiv but was embedded in Ukraine's Ministry of Foreign Affairs, the first foreigner to hold such a position. While in Kyiv, he also advised and provided training for five other government ministries and worked directly with three other cabinet ministers: Health, Education and the Deputy Prime Minister. ----------LINKS:https://defencebrink.uk/https://x.com/CormacS63https://x.com/philipingmbe----------SUPPORT THE CHANNEL:https://www.buymeacoffee.com/siliconcurtainhttps://www.patreon.com/siliconcurtainhttps://www.gofundme.com/f/scaling-up-campaign-to-fight-authoritarian-disinformation----------A REQUEST FOR HELP!I'm heading back to Kyiv this week, to film, do research and conduct interviews. The logistics and need for equipment and clothing are a little higher than for my previous trips. It will be cold, and may be dark also. If you can, please assist to ensure I can make this trip a success. My commitment to the audience of the channel, will be to bring back compelling interviews conducted in Ukraine, and to use the experience to improve the quality of the channel, it's insights and impact. Let Ukraine and democracy prevail! https://buymeacoffee.com/siliconcurtain/extrashttps://www.patreon.com/siliconcurtainhttps://www.gofundme.com/f/scaling-up-campaign-to-fight-authoritarian-disinformationNONE OF THIS CAN HAPPEN WITHOUT YOU!So what's next? We're going to Kyiv in January 2026 to film on the ground, and will record interviews with some huge guests. We'll be creating opportunities for new interviews, and to connect you with the reality of a European city under escalating winter attack, from an imperialist, genocidal power. PLEASE HELP ME ME TO GROW SILICON CURTAINWe are planning our events for 2026, and to do more and have a greater impact. After achieving more than 12 events in 2025, we will aim to double that! 24 events and interviews on the ground in Ukraine, to push back against weaponized information, toxic propaganda and corrosive disinformation. Please help us make it happen!----------TRUSTED CHARITIES ON THE GROUND:Save Ukrainehttps://www.saveukraineua.org/Superhumans - Hospital for war traumashttps://superhumans.com/en/UNBROKEN - Treatment. Prosthesis. Rehabilitation for Ukrainians in Ukrainehttps://unbroken.org.ua/Come Back Alivehttps://savelife.in.ua/en/Chefs For Ukraine - World Central Kitchenhttps://wck.org/relief/activation-chefs-for-ukraineUNITED24 - An initiative of President Zelenskyyhttps://u24.gov.ua/Serhiy Prytula Charity Foundationhttps://prytulafoundation.orgNGO “Herojam Slava”https://heroiamslava.org/kharpp - Reconstruction project supporting communities in Kharkiv and Przemyślhttps://kharpp.com/NOR DOG Animal Rescuehttps://www.nor-dog.org/home/----------DESCRIPTION:Cormac Smith on Ukraine: Why “As Long As It Takes” Is Not a StrategyJonathan interviews communications veteran Cormac Smith, formerly embedded in Ukraine's Foreign Ministry as a strategic communications adviser, on the fourth anniversary of Russia's full-scale invasion. Smith argues the West should have said “with Ukraine until they win,” criticizing “as long as it takes” as planless and enabling slow-walked, constrained military aid and excessive fear of Putin's nuclear threats. ----------
Trust has always been the invisible architecture beneath brands, institutions, and markets. But today, that architecture is shifting. For the past decade, we've moved through distinct eras of trust. First came consequence brands, which positioned themselves around measurable moral impact. Then came emotion-led brands, where what felt right became the guiding force. Now we appear to be entering a third era, where trust is built not on credentials or transparency, but on visible sacrifice and embodied virtue. As institutional continuity weakens and shared reality fragments, credibility reorganizes around individuals. “Proof of knowing” carries less weight than “proof of doing.” Degrees, affiliations, and institutional endorsements are no longer sufficient signals. Instead, audiences look for lived experience, personal risk, and skin in the game. At the same time, many of the platforms designed to increase transparency have reduced everyday vulnerability. But true trust requires vulnerability. As a result, trust is reemerging in smaller, more intimate spaces where shared stakes and emotional exposure create safety. In this episode of Unseen Unknown, Jasmine and Jean-Louis explore how trust systems evolve, why incremental positioning feels insufficient in the current cultural climate, and what this shift means for founders and brands trying to remain credible. When trust becomes the product itself, the rules change. Links to interesting things mentioned in this episode and further reading: The Futures That Just Died (Concept Bureau) We're Desperate For Potency (Concept Bureau) Edelman Trust Barometer Reports (Edelman) Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart (Rachel Botsman) Strangers in Their Own Land: Anger and Mourning on the American Right (Arlie Russell Hochschild) Gallup is stopping its Presidential Approval tracking (The New York Times) The great nonpartisan divide that's plaguing Americans (Axios) Check out our Substack for more brand strategy thinking, and our community Exposure Community.
Trust used to flow upward. To experts, institutions, and authority. Then it shifted to “people like me.” Now even that circle is tightening. The 2026 Edelman Trust Barometer reveals a growing insularity: smaller tribes, hardened perspectives, and a widening mass-class divide driven by whether people believe the system works for them. Persuasion is shifting to trust brokerage, and what communicators, leaders, and businesses can do when trust itself has become the battleground.Listen For3:10 Skip the opening story and go right to the interview with Tim Weber3:47 What does it mean that we've moved from echo chambers to “turtle shells”7:21 Is polarization economic, cultural, technological—or all three?12:35 How can companies blunt fear and become true trust brokers?20:13 Will AI reinforce our biases and deepen our personal echo chambers?Guest: Tim Weber, Managing Director & EMEA Head of Editorial, EdelmanLinkedIn | Instagram | Bio | Website2026 Edelman Trust Barometer DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedInAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Send a textIn this episode, Martin Waxman joins host Jason Mudd to discuss AI's impact on communications and marketing, why training matters, and how to avoid “AI slop” by pairing AI with real expertise.Meet Our Guest:Our episode guest is Martin Waxman, LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business, and associate director of the Future of Marketing Institute. He writes an AI and digital marketing trends newsletter, delivers hands-on generative AI training workshops, and conducts AI research.Five things you'll learn from this episode:1. Why using AI only to offload tasks can lower quality and why thinking first matters2. What Martin predicted correctly about AI and what surprised him about its rapid adoption3. How to move beyond basic content generation to strategy and analytics4. Why subject-matter expertise is critical when using AI for insights and data5. How leaders can manage hype, train teams, and stay ethical as AI evolvesQuotables“Use their brains first so they can start to push themselves and then get AI tools to push them even farther.” — Martin Waxman“We have to prompt AI, but we also have to get AI to prompt us to think about things from a different perspective.” — Martin Waxman“You don't have to go at the pace of AI development, which is really fast, but you need to go at a much faster pace than we as communicators have been used to using.” — Martin Waxman“There's a new term called FOMO, fear of becoming obsolete, which is really real. Because we don't know what we need to learn to do our job successfully. So managing The hype is job number one, figuring out what's new, when it's going to start affecting us, and what can we do to prepare along the way.” — Martin Waxman“AI will take your job if you're the master and commander of it.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Martin WaxmanMartin Waxman writes a popular AI and digital marketing trends newsletter, delivers hands-on generative AI training workshops, and conducts AI research. He's a LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business, and associate director of the Future of Marketing Institute.Guest's contact info and resources:@martinwaxman on X@martinwaxman on InstagramMartin Waxman on FacebookMartin Waxman on LinkedInFuture of Marketing InstituteThe Neuron newsletterAxios AI newsletterLinkedIn Learning course: Using Generative Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Political analyst David Heurtel is a counsel at Fasken with experience in Government and Public Relations, Environment, Climate Change and Immigration. He can be heard regularly on Montreal Now with Aaron Rand.
Fifty! Yes, that's 50. Episodes, that is.As be begin our sixth year of Leadership Decanted, we kick it off with our 50th main episode. And what a rewarding conversation this was. In this episode the conversation turns to questions like, "What if leadership is simply a response to human connection? And not just connection, but also the nurturing and cultivation of those very connections so as to contribute to the lives of those we lead and those we serve?"What would that look like?We think it looks like Ali Smyth - Founder and Director of Electric Collective. Join KG and Paul as they chat to Ali over a delectable bottle of wine about her professional journey and how, by embracing unconventional - yet oh so human - approaches, she has built a business that clearly expresses her own humanity, and the humanity of those around her.We are grateful to Annandale Cellars for once again generously providing the wine to accompany this expansive conversation. On this occasion we are fortunate to taste a Schloss Gobelsburg Grüner Veltliner Loss 2024 from Austria. Crisp and lively with notes of green apple, pear, white pepper, and a hint of lemon - maybe even pineapple!Get at least half a dozen of these (or half a dozen of any of Annadale Cellars' amazing wines) and get a 20% discount by using our code at checkout: DECANTEDSláinte friends! Great to see you again!!Useful resources from this episode:Electric CollectiveElectric Collective on InstagramAs always, we're keen to hear what you thought of this conversation. Please let us know through either of the options below.Please reach out on askus@leadershipdecanted.com or visit us at www.leadershipdecanted.comDisagree or agree with anything we've said? How wrong are we?!? Are there any leadership topics you'd like us to discuss (or perhaps other books or podcasts that might set us straight!)? Maybe you'd like to recommend a favourite wine!Whatever tickles your fancy, we'd love to hear from you!!
Album 8 Track 5 - Marketing with Insights, Differentiation, and Belonging w/Seth MatlinsThe Brand Nerds are back with another edition of Brands, Beats and Bytes, and this one is a masterclass in brand building! Hosts Darryl "DC" Cobbin and Larry "LT" Taman are joined by award-winning marketer and thought leader Seth Matlins (affectionately known to DC as "Jimmy").Dubbed the "Sage of Scarcity" for the episode, Seth helps DC and LT break down some of the most iconic marketing deals in history. The trio dives deep into the "July 4th Massacre" that cost Pepsi the Harry Potter partnership, how Seth helped Coca-Cola secure the unprecedented solo deal, and the profound difference between what a company manufactures and what it actually sells. They also tackle the dangers of relying on tech over true insight.From massive career missteps with Papa John's to pioneering the CVS Beauty Mark to protect mental health, the group debates the power of meaningful differentiation. Whether you are an aspiring C-suite leader or just love the behind-the-scenes drama of global brand deals, tune in to find out why nostalgia is not a strategy and how to ensure you are moving the business forward today.Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn
The latest guest on The PR Week podcast is Fred Haberman, cofounder and CEO of Minnesota-based agency Haberman and one of the authors of an op-ed calling for deescalation by federal agents operating in the Twin Cities. Haberman talks about what the situation on the ground in Minneapolis is like, and how it's affected both residents and members of the business community. He also chats about the Winter Olympics and a decidedly non-Olympic competition: pond hockey. Plus, the biggest marketing and communications news of the week, including earnings from Havas and Dentsu; an executive move at Weber Shandwick and a look back at the life and career of Jesse Jackson. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
PRGN Presents: News & Views from the Public Relations Global Network
Nick Leighton returns to the podcast to talk about how artificial intelligence is revolutionizing public relations.He explains his concept of the "Narritect," a person who designs and engineers brand messages, similar to how an architect develops blueprints.As AI accelerates content creation, brands risk drowning in content and starving for clarity. The Narritect's task is to construct coherent narratives across PR, marketing, and leadership communications, turning insight into strategy.Key Takeaways The job of the "Narritect" is to design, engineer, and structure brand messages, elevating PR professionals closer to leadership roles.AI assists in research and drafting but cannot replace the nuanced insights and strategic decisions made by seasoned professionals.AI's ability to tailor messages to different cultural contexts is powerful, yet human interpretation remains crucial.The increasing role of AI in communications challenges entry-level positions, emphasizing the value of experienced professionals.Successful brands will effectively merge clear, simple, human narratives with AI-driven content creation strategies.About the Guest Nick Leighton is the founder and CEO of NettResults, an award-winning Middle East-based public relations agency launched in 1999 with offices in Dubai, Abu Dhabi & Riyadh. He has over 25 years of experience in media relations and marketing and has lived and worked in the United States, Western Europe, Eastern Europe, and the Middle East. He has represented the public image of Fortune 500 companies, some of the largest non-profit organizations in the world, political parties, and members of royalty. Nick's latest bestseller is available in paperback, Kindle, and Audible: The AI Effect: How Artificial Intelligence Is Rewriting the Rules of Public Relations.About the Hosts Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.Dr. Adrian McIntyre is a cultural anthropologist, media personality, speaker, and strategic communications consultant for PR agencies and marketing firms. He's lived in over 30 countries and spent more than a decade in the Middle East and Africa as a researcher, journalist, communications adviser, media spokesperson, and storytelling consultant. He earned a PhD from the University of California, Berkeley, where he was a Fulbright scholar and National Science Foundation fellow....
Jaime Hunt sits down with Jennifer Umberger, VP and Chief Marketing & Communications Officer at Kettering University. They unpack what it really takes to break out of higher ed's “sea of sameness” and build an enrollment marketing engine that actually moves the needle. Jennifer shares how Kettering's distinct co-op model became the center of a sharper brand story—and how tight alignment between marketing and enrollment helped drive major growth. If you're looking for a marketing strategy for student recruitment that's built for today's expectations (ROI, outcomes, and relevance), this one's a must-listen.Guest Name: Jennifer Umberger, Vice President and Chief Marketing and Communications Officer, Kettering UniversityGuest Social: https://www.linkedin.com/in/jenniferumberger/Guest Bio: Jennifer Umberger joined Kettering University in February 2023. As the University's Vice President and Chief Marketing and Communications Officer, Jennifer leads Kettering University's brand strategy, focused on awareness, enrollment marketing, and thought leadership to increase visibility and support for Kettering's mission, vision, and Pillars of Success. She oversees the University's web and digital strategy, social media, creative production, advertising, enrollment marketing, public relations, media relations, and the University Magazine. She is a member of the President's Cabinet.Jennifer has more than two decades of marketing and communications experience, most recently at Commonwealth University of Pennsylvania (formerly Bloomsburg, Lock Haven, and Mansfield Universities), where she served as Associate Vice President of Marketing and Communications and Chief Marketing and Communications Officer. In that role, she oversaw executive communications, enrollment marketing, university marketing and brand management, strategic communications, media relations, and athletic communications and marketing. She was also the strategic communications lead in partnership with Pennsylvania's State System of Higher Education.Jennifer earned a Bachelor's degree in History with a concentration in Mass Communication and an emphasis in Public Relations from Albion College, as well as a Master of Business Administration from Augsburg University.She is a member of the American Marketing Association and serves as Vice President of the board of directors for CUPRAP, a professional community dedicated to advancing higher education marketing and communications. Jennifer also serves nationally on the Committee on Leadership for Alpha Xi Delta, a women's fraternity of which she is a member. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
There is a difference between being a good, perhaps even great, place to work and being the very best. And that difference can make all the difference on so many levels, recruitment and retention of the best talent among them.Everyone appreciates how important a “good culture” is to establishing the ultimate workplace, but few truly grasp the tactics necessary to achieve and/or improve upon it.Most understand that leadership sets the tone when it comes to your workplace environment — whether in-office, remote or both — but many don't realize that every person in the organization has a crucial role to play in this equation.Being a “Best Place to Work” takes exactly that — work. It doesn't happen by accident. It takes a plan. And this podcast will go a long way toward helping you devise that plan.And our secret ingredient:One leader each from three organizations that were named 2025 PRWeek Best Places To Work, all of whom are under the umbrella of our podcast partner, Syneos Health Communications.Our featured guests: -Arwen Evans, MD, Chamberlain Healthcare Public Relations -Anna Khersonsky, MD, Chandler Chicco -Alina Worth, MD, Biosector 2The best way to learn how to do something is to hear from those who have done it. This event presents you that precise opportunity — and we look forward to you joining us for it. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Greg and Dan talk to Chris Marsh, Assistant Professor of Advertising, Public Relations, and Sports Communication at Bradley University, about the Arts and Technology Camp at BU running July 19th–25th. He shares that the program is open to 9th-12th graders, who can choose a major to explore for a week, connect with other students, stay overnight, and experience Bradley’s dining hall. For more information, visit www.batcampinfo@bradley.eduSee omnystudio.com/listener for privacy information.
Political analyst David Heurtel is a counsel at Fasken with experience in Government and Public Relations, Environment, Climate Change and Immigration. He can be heard regularly on Montreal Now with Aaron Rand.
In this episode of Confessions of a Terrible Leader, Layci Nelson speaks with Ronjini Joshua, CEO and founder of Silver Telegram, about the intricacies of public relations, especially in the tech industry. Ronjini shares her journey into tech PR, the importance of effective communication, and how to identify the right time for organizations to invest in PR. They discuss budgeting for PR services, the future of PR in a rapidly changing landscape, and the significance of building strong internal communication. Ronjini also shares valuable insights on choosing the right PR agency and the lessons learned from her leadership mistakes. Episode Highlights:Behind the Buzz: Ronjini Joshua's Journey: Discover how Ronjini Joshua, CEO and founder of Silver Telegram, built a powerhouse PR agency specializing in the competitive tech industry.Is Your Business PR-Ready? Learn the critical indicators that signal the perfect time for your organization to invest in public relations and strategic communication.Budgeting for Impact: Get expert tips on how to effectively budget for PR services and ensure maximum return on investment.The Future of PR in the Digital Age: Ronjini shares her predictions on how the PR landscape is evolving and how tech companies can stay ahead of the curve.The Internal-External Connection: Understand the often-overlooked significance of strong internal communication as the foundation for successful external PR efforts.Choosing Your PR Partner: Essential advice on vetting and selecting the right PR agency that aligns with your company's mission and goals.Leadership Lessons: Hear candid insights from Ronjini on the biggest leadership mistakes she's made and the valuable lessons she's learned along the way.Listen in as Layci and Ronjini demystify the intricacies of tech PR, effective communication strategies, and transforming leadership failures into growth.Takeaways:PR is about effective communication between businesses and their audiences.Ronjini fell into tech PR after starting in entertainment PR.Startups often lack the budget for large PR agencies.A solid PR strategy requires time and investment.The future of PR involves adapting to new technologies like AI.Effective communication is crucial for internal team dynamics.Choosing the right PR agency involves assessing their experience and ideas.Leadership mistakes often stem from a lack of planning.Onboarding new employees takes time and requires a solid training program.Setting employees up for success is key to a thriving business.Chapters00:00 Welcome to the Confessional01:00 Understanding Public Relations07:17 When to Bring in PR10:10 The Future of PR12:41 The Importance of Clarity18:46 Learning from Leadership Mistakes23:53 Final Thoughts and ConnectionsWATCH ON YOUTUBE!EPISODE LINKS:Connect with Ronjini:https://www.linkedin.com/in/ronjinim/https://www.silvertelegram.com/
Can a joke really sell a brand? Or save it from sameness?Most campaigns sound the same because they're afraid to sound wrong. Safe language, serious faces, purpose-heavy messages that all blur together. And yet one of the most successful creative agencies in North America has built its reputation by doing the opposite. Zulu Alpha Kilo lives by a simple motto… Fight Sameness… and they do it with humor, sarcasm, and a willingness to say the quiet part out loud.Why does that work? Why does making people laugh end up being the fastest way to earn trust? Why does honesty often land better as a joke than a lecture. Listen For3:01 Fast-forward to the start of the interview5:19 Check out an example of a funny (sarcastic) ad by Zulu Alpha Kilo5:36 Why does ad satire feel so personal to marketers?9:11 What tiny detail annoyed people in that absurd ad? Guest: Michael Siegers, Zulu Alpha Kilo Website | InstagramDougSubstack | Website | LinkedIn FarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
AI is evolving fast—and so are the risks that come with it. In this episode of Leader Generation, Tessa Burg talks with Mod Op's EVP of PR, Chris Harihar, to unpack a growing issue most brands aren't fully prepared for: AI-driven brand misrepresentation. From deepfakes to manipulated logos and inappropriate brand placements, the conversation explores how generative AI tools are creating new reputational threats in ways that feel chaotic, fast-moving and hard to control. Chris introduces Mod Op's new AI Risk Intelligence capability, designed to help brands proactively identify and address harmful AI-generated content before it spirals. They dig into real examples—including manipulated executive deepfakes and brand misuse across platforms like Sora and Grok—and explain why this isn't just a cybersecurity issue, but a reputational one that belongs squarely in the PR and communications world. If you're a CMO, brand leader, or marketer wondering how exposed your company might be—or how to get ahead of risks that didn't exist a year ago—this episode offers clarity, practical thinking, and a smart path forward. It's a timely conversation about protecting your brand while still embracing the power of AI. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Chris Harihar: Chris Harihar is the EVP of Public Relations at Mod Op. With deep expertise in business and tech media relations, Chris counsels clients at a high level while maintaining hands-on involvement in media relations and content strategy. He has developed and run highly successful programs for leading B2B and tech brands, from Verizon Media/Yahoo and DoubleVerify to Signal AI, IDG (now Foundry) and WeTransfer. Chris can be reached on LinkedIn or at Chris.Harihar@ModOp.com. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
Over the past several years, Bill Gates has embarked on a media tour of sorts, sitting down with outlets like PBS, CNN, and other major networks in an effort to explain why he maintained contact with Jeffrey Epstein even after Epstein's 2008 conviction for soliciting sex from a minor. In interview after interview, Gates acknowledged that meeting with Epstein was a “mistake,” often repeating that he regretted the association and that there was no philanthropic outcome from their discussions. Yet the explanations consistently raised more questions than they answered. Gates initially suggested the meetings were centered around global health and charitable ambitions, but reporting later revealed multiple in-person visits to Epstein's townhouse in New York, including at least one after his divorce announcement. The narrative that Epstein was simply a misguided gateway to philanthropic networking strained credibility, particularly given Epstein's well-known status as a convicted sex offender by the time many of these meetings occurred.What ultimately undermined Gates' attempts to contain the fallout was the shifting tone and evolving details across his public statements. In some interviews, he minimized the frequency of contact; in others, he admitted the meetings occurred several times. He framed the relationship as purely professional, yet he could not convincingly articulate what tangible benefit came from engaging Epstein at all. The repeated refrain of “it was a mistake” began to sound less like transparency and more like damage control. For critics, the issue was not simply that Gates met Epstein—it was that a billionaire with vast resources and global influence could not provide a clear, consistent account of why he chose to align, even briefly, with a man whose crimes were already public knowledge. The interviews, rather than resolving the controversy, reinforced a perception that the full story remains incomplete.to contact me:bobbycapucci@protonmail.com
While hospitals are medical institutions, you don't need to be a doctor or a nurse to work in healthcare. Today, Kate Stier from Capital Health joins our host, Dr. Jonathan Karp, and student producer Kaya Basatemur to talk about being the Director of Public Relations and Community Education at a large hospital like Capital Health. In this episode, Kate discusses the roles and responsibilities of being the director of Public Relations and Community Outreach, collaborations and events she organizes, her publications, and how to begin a career in PR, marketing, or community outreach. If you want to pursue a career or internship at capital health in their marketing, social media, or public relations departments, reach out to Kate at publicrelations@capitalhealth.org. Read more about Kate and Capital Health at: https://www.capitalhealth.org/contact-us/media-relations
Over the past several years, Bill Gates has embarked on a media tour of sorts, sitting down with outlets like PBS, CNN, and other major networks in an effort to explain why he maintained contact with Jeffrey Epstein even after Epstein's 2008 conviction for soliciting sex from a minor. In interview after interview, Gates acknowledged that meeting with Epstein was a “mistake,” often repeating that he regretted the association and that there was no philanthropic outcome from their discussions. Yet the explanations consistently raised more questions than they answered. Gates initially suggested the meetings were centered around global health and charitable ambitions, but reporting later revealed multiple in-person visits to Epstein's townhouse in New York, including at least one after his divorce announcement. The narrative that Epstein was simply a misguided gateway to philanthropic networking strained credibility, particularly given Epstein's well-known status as a convicted sex offender by the time many of these meetings occurred.What ultimately undermined Gates' attempts to contain the fallout was the shifting tone and evolving details across his public statements. In some interviews, he minimized the frequency of contact; in others, he admitted the meetings occurred several times. He framed the relationship as purely professional, yet he could not convincingly articulate what tangible benefit came from engaging Epstein at all. The repeated refrain of “it was a mistake” began to sound less like transparency and more like damage control. For critics, the issue was not simply that Gates met Epstein—it was that a billionaire with vast resources and global influence could not provide a clear, consistent account of why he chose to align, even briefly, with a man whose crimes were already public knowledge. The interviews, rather than resolving the controversy, reinforced a perception that the full story remains incomplete.to contact me:bobbycapucci@protonmail.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-moscow-murders-and-more--5852883/support.
Jordan Stasyszyn and Alexa Barbush run Unleashed Potential, a skill development program based in Carlisle, Pennsylvania.Jordan is Carlisle High Schools fourth all-time leading scorer with over 1,600 points and a Big 15 Selection. He played Division 1 basketball at Fairleigh Dickinson before transferring to play at Shippensburg University, where he graduated from with a Bachelors in Communications and Public Relations. He furthered his education by completing his Masters from LaSalle University in Professional and Business Communication.Alexa was an All-State and Big 15 Selection at Trinity High School. She played at Franklin & Marshall College where she compiled an impressive list of achievements. She was named a 2x D3 All-American, 2x Preseason All-American, Centennial Conference Player of the year, and scored 1,486 points. She graduated with a bachelors in Psychology. She also coached at Dickinson College for a year as an assistant coach.Follow us on Twitter and Instagram @hoopheadspod for the latest updates on episodes, guests, and events from the Hoop Heads Pod.Make sure you're subscribed to the Hoop Heads Pod on Apple, Spotify or wherever you get your podcasts and while you're there please leave us a 5 star rating and review. Your ratings help your friends and coaching colleagues find the show. If you really love what you're hearing recommend the Hoop Heads Pod to someone and get them to join you as a part of Hoop Heads Nation.You'll want to take some notes as you listen to this episode with Jordan Stasyszyn & Alexa Barbush from Unleashed Potential in Carlisle, Pennsylvania.Website - https://www.unleashed717.com/Email - stasyszynj14@gmail.comTwitter/X - @unleashed717 @jstas717 @abarbush5Visit our Sponsors!Give With HoopsGive With Hoops is a groundbreaking initiative that fuses basketball analytics with modern sponsorship. Built for teams who see data as opportunity, from AAU programs to college powerhouses. By tying on-court performance directly to community and sponsor engagement, Give With Hoops help programs raise more while deepening support from those who believe in the game.D3 Direct Recruiting PlaybookYour step-by-step guide to getting recruited as a college athlete at the NCAA Division 3 level. This course is designed by former D3 Athletes to take you from zero interest from college coaches to securing your first offer and putting you on the path to committing.The Coaching PortfolioYour first impression is everything when applying for a new coaching job. A professional coaching portfolio is the tool that highlights your coaching achievements and philosophies and, most of all, helps separate you and your abilities from the other applicants. Special Price of just $25 for all Hoop Heads Listeners.Wealth4CoachesEmpowering athletic coaches with financial education,...
Over the past several years, Bill Gates has embarked on a media tour of sorts, sitting down with outlets like PBS, CNN, and other major networks in an effort to explain why he maintained contact with Jeffrey Epstein even after Epstein's 2008 conviction for soliciting sex from a minor. In interview after interview, Gates acknowledged that meeting with Epstein was a “mistake,” often repeating that he regretted the association and that there was no philanthropic outcome from their discussions. Yet the explanations consistently raised more questions than they answered. Gates initially suggested the meetings were centered around global health and charitable ambitions, but reporting later revealed multiple in-person visits to Epstein's townhouse in New York, including at least one after his divorce announcement. The narrative that Epstein was simply a misguided gateway to philanthropic networking strained credibility, particularly given Epstein's well-known status as a convicted sex offender by the time many of these meetings occurred.What ultimately undermined Gates' attempts to contain the fallout was the shifting tone and evolving details across his public statements. In some interviews, he minimized the frequency of contact; in others, he admitted the meetings occurred several times. He framed the relationship as purely professional, yet he could not convincingly articulate what tangible benefit came from engaging Epstein at all. The repeated refrain of “it was a mistake” began to sound less like transparency and more like damage control. For critics, the issue was not simply that Gates met Epstein—it was that a billionaire with vast resources and global influence could not provide a clear, consistent account of why he chose to align, even briefly, with a man whose crimes were already public knowledge. The interviews, rather than resolving the controversy, reinforced a perception that the full story remains incomplete.to contact me:bobbycapucci@protonmail.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-epstein-chronicles--5003294/support.
Joining Stephanie K and Jay in the studio this week is the Director of Marketing & Public Relations of Bishop Airport Kasey Posa! Learn why Bishop Airport is a better way to fly! Learn more by visiting their web site here.
Join us for a PRessing On in Public Relations conversation with Dr. Mary Ann Pearson, university professor at California Baptist University, who has built a career spanning both industry and academia and has helped countless PR students find their footing in the field of public relations. Dr. Mary Ann Pearson, APR, is a leadership communication scholar, practitioner, and mentor with more than 35 years of experience in journalism, public relations, nonprofit work and higher education. She has served for twenty years as a professor of communication, public relations and leadership. She is a co-founder of Honeycomb Leadership & Mentoring, where she designs mentoring cultures and intergenerational leadership programs that emphasize shared leadership, trust, and human-centered communication. Mary Ann has served in national and local leadership roles with the Public Relations Society of America, judged PRSA and CAPIO awards, and advised students and professionals navigating leadership in times of disruption and change. A sought-after speaker and researcher, her work explores followership, mentoring, and how leaders and followers co-create purpose through emotionally intelligent communication. Whether in the classroom, the boardroom, or on a podcast mic, Mary Ann brings wisdom, warmth, and just enough humor to remind us that leadership is less about titles, and more about relationships that matter. ----------------------------------------------------------------- To track down Dr. Pearson visit: Instagram - @dr.pearson_18 X- @mpearson07 Linked In - Mary Ann Pearson, Ed.D., APR https://www.linkedin.com/in/mary-ann-pearson-ed-d-apr-0280484/ https://www.honeycombleadership.com/ https://calbaptist.edu/faculty-directory/faculty-profile?id=29 For more information on the PRessing On podcast visit PRressingOnPodcast.com or instagram.com/pressingoninpr/ RMGComm.com DeGravePR.com
PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of The Association Insights Podcast, host Meghan Henning of OnWrd & UpWrd sits down with Julie Hirschhorn, Manager of Public Relations at the American Academy of Family Physicians (AAFP), for a timely conversation on trust, tone, and leadership in healthcare communications.As vaccines have become increasingly politicized, AAFP leaned into its most powerful asset: family physicians as trusted, local voices. Julie unpacks how AAFP's National Immunization Awareness Month campaign reframed the conversation around vaccines—leading with empathy, evidence, and credibility—while navigating misinformation, fear, and polarization. The campaign earned AAFP an Association Insights CommImpact Award for its bold, compassionate approach.
Send a textIn this solocast, On Top of PR host Jason Mudd discusses the ethical and practical differences between exclusives, advances, and embargoes and how to use them correctly in media relations.Tune in to learn more!Five things you'll learn from this episode:1. The clear differences between exclusives, advances, and embargoes2. The most common PR mistakes that quietly damage credibility3. Why advances don't restrict publication unless you explicitly say so4. How to structure ethical exclusives without limiting coverage5. Practical scripts you can use for exclusives, advances, and embargoesQuotables“If you promise a national consumer outlet an exclusive and then you pitch another national consumer outlet the same story, you broke your promise.” — @jasonmudd9“Reporters don't forget. They may confront you; they may not. They may complain; they may not. But they will remember, so always be honest and ethical in all of your communication.” — @jasonmudd9“Embargoes work best when your organization has a plan for what happens if the embargo breaks. If you want to use embargoes correctly, you must be precise.” — @jasonmudd9“This is a critical lesson: Don't rely on terminology alone. Don't assume the other party defines the offer the same way you do.” — @jasonmudd9“Media relations is not about getting coverage. Media relations is about earning trust, earning credibility, and building relationships that last.” — @jasonmudd9“If your goal is first-class media relations, the standard is simple. Say what you mean, mean what you say, deliver what you promise.” — @jasonmudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Contact info and resources:Jason Mudd on XJason Mudd on LinkedInAxia Public Relations website Axia Public Relations resources1:1 consultations and training with AxiaIf you like this episode, you're going to love this:What journalists want from your media pitch with Jason Mudd, Axia Public RelationsCommon mistakes publicly traded companies make when working with the news mediaGetting More Media Coverage by Making Journalists' Lives EasierSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Album 8 Track 4 - What's Poppin? Super Bowl LX: Bangers, Busts, and Takeaway TimThe Brand Nerds are back (with a special guest that you are familiar with) for the ultimate ad showdown! In this special Super Bowl LX edition of Brands, Beats and Bytes, hosts Darryl "DC" Cobbin and Larry Taman are joined by media veteran Tim Spengler.Dubbed "Takeaway Tim" for the episode, Spengler helps DC and LT break down the $1.8 billion day for NBC and the $7-8 million price tags for 30-second spots. The trio dives deep into the major themes of Super Bowl LX, including the overwhelming presence of AI ("Everything, Everywhere, All At Once") and the reliance on "small tactics" over big brand building.From emotional harvests to celebrity-stuffed sitcom spoofs, the group debates the night's biggest winners and losers. Whether you are a marketing pro or just watch for the commercials, tune in to find out which brands mastered the moment and which ones fumbled the ball.View all Super Bowl Ads here (thanks, Adweek!)Our Guests's Podcast: Lead Human Podcast: Hosted by Tim Spengler & Jack MyersDon't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn
Josh Irons is the CEO of River Avenue Digital, a digital-first marketing agency that helps small and mid-sized businesses take digital marketing off their to-do lists. He leads the agency's people, strategy, and client work, with a focus on modern growth engines like AI-enabled marketing, performance analytics, and clear, conversion-driven storytelling. He recently expanded River Avenue Digital's footprint by acquiring a business in Florida. With more than 25 years of experience, Josh has built a career at the intersection of strategy, messaging, and execution, helping organizations translate expertise into content and campaigns that earn attention and drive revenue. Josh earned an MBA with a marketing specialization from Villanova University, a BA in Journalism, Public Relations, and Advertising from Temple University, and an international business certificate from Bocconi University in Milan, Italy. A strong proponent of community service, Josh supports organizations including Toys for Tots and the Movember Foundation. Based in suburban Philadelphia, he enjoys time with his wife, Dawn, son, Ari, and dog, Panda. Links https://riveravenuedigital.com https://toysfortots.org https://us.movember.com Key Moments [08:43] "Networking: Scaling and Prioritizing" [11:26] Entrepreneurship: Impact and Freedom [14:57] "Airport Phone Battery Panic" [16:50] "Casual Chaos of Podcasts" If you're enjoying Entrepreneur's Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma Support me on TrueFans.fm → https://gmwd.us/truefans. Support The Show & Get Merch: https://shop.entrepreneursenigma.com Want to learn from a 15 year veteran? Check out the Podcast Mastery Community: https://www.skool.com/podcast-mastery/about Follow Seth Online: Instagram: https://instagram.com/s3th.me LinkedIn: https://www.linkedin.com/in/sethmgoldstein/ Seth On Mastodon: https://indieweb.social/@phillycodehound The Marketing Junto Newsletter: https://MarketingJunto.com Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma Learn more about your ad choices. Visit megaphone.fm/adchoices
You can be the same person across every channel. Your social media accounts. Your YouTube. Your newsletter. Your blog. The same principles. The same voice. Often even the same message. And many of the people following you on LinkedIn are the same people who see you on Instagram, hear you on a podcast, or read your newsletter. Yet those same people can understand you, trust you, and remember you very differently simply because they encounter you in a different place.Not because you changed.Because they did.They arrive with different expectations.Different attention.Different patience.The channel shapes what they notice, what they believe, and what stays with them, even when the words don't change at all. In this episode, we explore how platforms shape perception, why fractured identities are now the norm, and what that means for communicators who already know better but are running out of time and headspace.Listen For4:30 How do you tailor one piece of content for different platforms?6:04 Is it better to master one channel or be on many?7:49 Can AI help create content that still feels human?12:21 What's the right way to use emojis on LinkedIn?16:35 Are we choosing content or are algorithms choosing for us? Guest: Molly Demellier, Sounds ProfitableEmail | Website | Sounds Profitable LinkedInDougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
In this episode, we chat with Samuel C. Spitale, author of How to Win the War on Truth. We cover the history of propaganda, the creation of Public Relations, and the rise of think tanks in our politics. Samuel walks us through the history of psychology of misinformation in the US and helps us understand what we can do it about it. We hope you enjoy!Check out How to Win the War on Truth here:https://villagewell.com/item/SbFnEzAaxwfbggoETgjPQAAnd check out Samuel's recommendation for Economix here:https://villagewell.com/item/yw4NwECvkwLFSnpnnaucvQThe Village Well Podcast is brought to you by Village Well Books & Coffee in downtown Culver City, CA. Each episode, we interview authors and readers about books that capture our imagination. New episodes every Wednesday.If you'd like to get in touch, you can email us at podcast@villagewell.com.If you love the show and want us to keep creating, please consider subscribing on YouTube or leaving us a review wherever you listen.
February 9, 2026 ~ Chris Renwick, Lloyd Jackson, and Jamie Edmonds discuss Super Bowl ads with Robert Kolt, Professor of Practice Emeritus at MSU's Department of Advertising and Public Relations, covering hits, misses, and AI's impact. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Trust Repair After Public Mistakes: Apologies that Actually Work A weak apology prolongs the problem, whereas a good one accelerates repair. In this episode, Dr. Grajdek breaks down the psychology of credible contrition, which includes naming harm clearly, owning impact, outlining repair steps with timelines, and reporting follow-through. Dr. Grajdek discusses best practices for inside the company as well as externally focused best practices. Lastly, she reviews the importance and practicality of having an “Apology & Repair” playbook that will help to deal with any future public mistakes and faux pas. Tune in to learn more. Check out Stress-Free With Dr G on YouTubehttps://youtube.com/channel/UCxHq0osRest0BqQQRXfdjiQ The Stress Solution: Your Blueprint For Stress Management Masteryhttps://a.co/d/07xAdo7l
REMIX Album 7 Track 3 - What's Poppin? Super Bowl LIX Ad PreviewBrand Nerds - What's Poppin - Super Bowl LIX!We have former guest and Brand Nerd Tim Spengler back in the building, bringing a wealth of knowledge to our conversation about Super Bowl LIX ads.Yes, the game is the main draw to watch, but we know you'll also be tuning in for the ads!You'll not only get a behind-the-scenes look at how these ads make it to your screen but also some fun Super Bowl knowledge you can drop during the game. Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Storm Tussey, chief marketing officer for Discover Puerto Rico, joins The PR Week's latest episode as Puerto Rico is getting ready to celebrate Bad Bunny's performance headlining the Super Bowl LX halftime show. Also on the agenda: the biggest marketing and communications news of the week, including Publicis Groupe reporting positive quarterly earnings during a tough week on Wall Street for holding companies, the first message from Target's new CEO to employees and the next Cannes Lions PR jury leader. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Segment 1: Julianne Olivo, Director of Public Relations, Brookfield Zoo, joins John to talk about how you can celebrate the season of love at the zoo! Julianne talks about the annual Name a Cockroach fundraiser, the ROAR-mantic Rhythms Jazz Dinner, the Glow Wild: A Lantern Festival of Hope, and much more! Segment 3: Craig Bolanos, […]
Lindsey Carnett is an accomplished entrepreneur, marketing executive, and public relations expert. She is the Founder, CEO, and President of Marketing Maven, an integrated marketing and PR agency she established in 2009, specializing in helping businesses grow through strategic communications, digital marketing, and reputation management. A graduate of California Lutheran University with a B.A. in Spanish and Communications (emphasis in Public Relations and Advertising), she was an NCAA collegiate women's soccer captain and an officer in the American Marketing Association during her college years. With over two decades of experience, Carnett is also a Forbes contributor, keynote speaker, bestselling author (notably of The Marketing Maven Method), fractional CMO, and board director.
On the latest SUPERSTAR SCORES edition of Smack Talk, the Smark Out Moment crew rates the career of "The Phenomenal One" AJ Styles on a 0-100 ranking in terms of Ring Skills (Athleticism and Psychology), Mic Skills (Charisma and Character), Appearance (Physique and Entrance), Behavior (Backstage Professionalism and Public Relations), and Crowd Reaction (Popularity and Credibility).
You're using LinkedIn wrongNot because you're not smart… you are. It's because you're using yesterday's LinkedIn. The platform is changing fast. The feed has changed, and the rules for reach have changed with it. This episode shows you what's different now, and how to adapt without turning into a “content person.” Listen For3:29 What happens when you hit publish on LinkedIn?7:21 What makes a post perform well—and why does so much content flop?10:23 Should leaders be posting at all, and if so, how?14:49 Why did Alicia double down on LinkedIn as a career focus?20:42 Why are professionals afraid of being visible on LinkedIn?Guest: Alicia Teltz, The Hype DepartmentLinkedIn | Website DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Sean McMeekin challenges the myth of Stalin's nervous breakdown during the 1941 German invasion, arguing both sides were mobilizing for war and that becoming a victim created a public relations miracle facilitating Western aid while Stalin withheld intelligence about Japan from the US.1939 WINTER WAR
Quantum Physics Proves Faith (4) Be Careful – Words Create (audio) David Eells – 2/1/26 Mar 11:23-24 Verily I say unto you, Whosoever shall say unto this mountain, Be thou taken up and cast into the sea; and shall not doubt in his heart, but shall believe that what he saith cometh to pass; he shall have it. (24) Therefore I say unto you, All things whatsoever ye pray and ask for, believe that ye received (Greek) them, and ye shall have them. Looking at it from a surface level, it would seem a ridiculous statement that Jesus made. How is it possible that spoken words would send a mountain, or a spiritual equivalent, into the sea? Mustard Seed and Quantum Physics When Jesus said in Luke 17:6, “If you have faith as a grain of mustard seed, you would say…” He was speaking of the smallest seed that could be seen in His time. If He were here today, He might say, “If you had faith as an atom…” Or even smaller, “If you had faith as a quark (which is a subatomic particle)…” The point He was making was that small things that cannot be easily seen manifest themselves and affect things in this larger world where we live. Quantum physics is the study of things so small that we cannot see them, yet everything we see is made of these subatomic particles. Remember, Hebrews 11:3 “Through faith we understand that the worlds were framed by the word of God, so that things which are seen were not made of things which do appear.” Before God spoke and said, “Let there be light”, the substance for light was there. The sound vibration of His words caused the substance to manifest and appear. Words are energy and energy affects matter. The energy of your microwave vibrates the water molecules and heats the water. The energy of electricity flows to your washing machine and powers the motor that spins the tub and cleans your clothes. So, we can rightfully say that energy affects matter. Your words are energy and they affect the matter in your life. When you speak the words, “This is the worst car I have ever had! You stupid piece of junk!” Those words are vibrations of energy that affect the atoms that make up that car. If you speak those words long enough, your car will obey you! Scientists have performed experiments with atoms and their subatomic particles, such as electrons. If you paid attention in school, you saw the diagram of an atom with the electron orbiting it like the Earth orbits the sun. The interesting thing is that scientists have discovered that the electron that is shown orbiting the nucleus is not always there in particle form. It exists in a wave state (like a cloud, everywhere at once) until someone looks at it. When the scientist observes it, it suddenly appears as a dot (particle). What we all want to know is, “How does it know someone is looking at it?” It obviously is responding to the observer's interaction with it. One of the difficulties in quantum physics is that the particles behave somewhat differently for each observer, which leads to the question, “Does it behave according to what the scientist believes?” In any event, we can definitely conclude that Jesus was right when He taught that all matter responds to faith and words. The substance from which our world is made is influenced and manifested by words. The things that you desire are made up of atoms. They know what you believe, hear what you say and behave accordingly! The thoughts and beliefs that you carry also produce an energy around you. Have you ever noticed that when you are angry, things go wrong, and people are insulting and angry with you? Your thoughts and beliefs produce an energy that people can perceive and react to. If you believe that no one likes you, then you emit that rejecting type of energy, and people will be driven away from you. If you love people and care about them, they will feel that and be drawn to you. Have you ever been around someone who is pleasant and full of love? It is an energy you can actually feel. The energy of love is a powerful drawing card for good in your life. After all, God is Love. When you believe that God loves you and wants you to prosper, then you change your words and beliefs about money. Now, I have learned to think, believe, and say, “Things always work out for me. Everything that I do prospers and I have abundance in Jesus' name.” God is not limited to the things that you and I see. There is an infinite supply of substance waiting to be manifest according to your beliefs and words! Let me share with you portions of this video transcript on how we need to be careful, because our words create. Please remember, I only used what I agree with, but my advice in red is from a biblical perspective. It's called: This Ancient Code Reveals EXACTLY How Your Words Control Reality The Universe Obeys This Philosophical Essence - 12/1/2025 (David's notes in red) Everything is energy, including the words you speak. This deep-dive uncovers the hidden influence language has on perception, belief, emotion, and the human nervous system. You'll explore how words shape internal states, how meanings influence behavior, and why conscious speech can transform the trajectory of your life. This masterclass breaks down the roots behind commonly used terms, how repetition affects the subconscious, and why intentional language can create profound psychological shifts. You'll learn practical tools to upgrade your vocabulary, shift limiting self-talk, and reclaim the creative power hidden inside everyday speech. If you've ever felt like your potential was muted, your confidence diluted, or your reality stuck on repeat — this is the missing piece. Your words are not just expressions… they're instructions. Reclaim the code. Pro 18:21 Death and life are in the power of the tongue; And they that love it shall eat the fruit thereof. Your words have a very dark secret. I'll prove they're controlling your reality. What if I told you that every word you've ever spoken was a spell? And what if the people who designed language knew this from the very beginning? (Correction: God created this from the scattering of Babel by their languages He gave them.) There's a reason they call it “spelling”. It's called that because you're literally casting spells every time you arrange letters into words. And here's what nobody tells you: the words you were taught to use were specifically chosen to keep you trapped in a mental prison you can't even see. (Correction: Jesus taught that our words bind AND loose.) But it's not your mistake. And before you dismiss this as a conspiracy theory, let me show you something. Look at the word “grammar”. Where does it come from? Grimoire. That's a book of magic spells. The structure of language grammar was originally understood as a magical system. (But it is more correctly a supernatural system.) Then there's “cursive writing.” We call it cursive because it creates curses. And “spelling”; you're casting spells. This isn't hidden. It's right there in plain sight. They just trained you to laugh it off as coincidence. (Most of what lost man says is a curse.) But here's where it gets disturbing. In 1946, something vanished from American schools. Not prayer. Not paddling. Etymology. The study of where words come from and what they actually mean. And the moment they removed it, you lost the ability to see the trap. Because when you understand what words really mean at their root, you start noticing that almost every word you use was designed to program you into accepting limitations you never agreed to. Let me prove it to you right now. There's a reason they stopped teaching etymology in 1946. Before that, every kid learned to decode words to understand the hidden programs inside language. Then it stopped. Everywhere all at once. They replaced it with memorization and standardized tests. Why? Because if you knew that, ‘understand' literally means ‘to stand under' - to submit, you might stop saying ‘I understand' in every agreement. If you knew ‘government' breaks ‘to govern,' meaning to control and ‘meant' meaning mind, you might start questioning authority differently. They gave you a corrupted vocabulary and told you words don't matter. But words are spells. And they've been casting them over you your entire life. Listen, I know how that sounds. I know you're probably thinking, OK, this is going to be some weird metaphor thing, but stay with me because what I'm about to show you isn't a metaphor at all. It's physics. It's biology. And they've (more like Satan has) systematically hidden it from you, because once you understand that your words aren't describing reality, they're creating it, you become ungovernable. (It starts with the heart. Rom 10:10 for with the heart man believeth unto righteousness; and with the mouth confession is made unto salvation.) Here's the truth nobody's telling you. You've been doing the work right? Like positive thinking? This means you're not lazy and you're definitely not missing some secret ingredient. But here's what's happening. You've been using contaminated language that programs failure directly into your nervous system. And they did that on purpose. (It's not “they”, its unbelief in God who made the rules.) Think about it. You say, “I'm trying to lose weight.” What does your subconscious hear? “Trying. Attempting but not succeeding.” It means effort without result. You say, “I want to be successful.” Your body hears, “want, lack, desire. The state of not having.” You say, “I need more money.” Your cells receive “need, scarcity, desperation, and emergency mode.” Every single one of those statements is a spell. And you just cast limitation into your reality without even knowing it. (Jesus said, “believe you have received”.) Now here's what they don't want you to know. The elite study etymology like their lives depend on it. They teach their children Latin, Greek, Sanskrit, and Hebrew, these ancient languages that are basically frequency codes. While they're learning to program reality, they give your kids text, speak, and emojis. They dumb down the vocabulary. They remove etymology from schools, and they tell you the biggest lie ever told. “Sticks and stones may break my bones, but words will never hurt me.” That's not protection. That's programming you to dismiss the most powerful force in your reality. Words aren't neutral. I need you to understand this. They're not just communication tools; they're technology. Frequency technology. Every word you speak creates an electromagnetic signature. Doctor Masaru Moto proved this. He exposed water to different words: written words, spoken words, and even thoughts directed at water. Then he froze it and photographed the crystals under a microscope. Water, exposed to love and gratitude, form perfect, beautiful, symmetrical crystals. Absolute geometric perfection. Water exposed to ‘hate' and ‘you make me sick' create chaos, broken, distorted, ugly formations. Now here's where it gets crazy. You are 70% water. Every cell, every organ, every system, is mostly water. And you speak, what is it like, 16,000 words a day? Every single word is creating either coherence or chaos inside your body. When you say, “I'm so stupid,” your cells hear that. When you say, “I'm broke, I'm tired; I'm stressed, I'm overwhelmed,” every water molecule in your body is reshaping around that frequency. The problem is, nobody told you that thoughts don't create reality. Words do because thoughts are made of words, right? You can't think without language. And if your language is corrupted, your thoughts are corrupted, which means your reality is corrupted. It's that simple. And get this. Spelling and casting spells aren't a coincidence. Grammar comes from Grimoire, a book of spells. Cursive comes from curse. It's all hiding in plain sight, and we laugh it off because we've been trained to dismiss it as coincidence. But once you decode even five words, you can't “unsee it”. “Mortgage” - Mort means death, like mortal mortuary. Gauge means pledge, like engage in a binding agreement. So mortgage equals “death pledge”. You're signing a death pledge, and they call it that right to your face. “Pharmacy” comes from pharmakeia, which is sorcery, witchcraft. “Government” equals governance, control, plus ‘meant, mind' equals mind control. They're telling you exactly what they're doing, and you're agreeing because nobody taught you to read the code. So here's what changes once you understand this. Once you get that language is literal reality programming technology, you gain complete linguistic sovereignty. You stop speaking unconsciously. You stop signing invisible contracts. You stop casting limitation spells over your own life. You reclaim the creative power they've deliberately hidden from you. This isn't about positive thinking. Positive thinking is surface-level. It's like putting a Band-Aid on a bullet wound. This is about understanding that you are a frequency generator broadcasting electromagnetic signatures every second, and language is how you tune that frequency. (It's not positive thinking alone, its faith in God's thinking which we are told, “overcomes the world”.) Some people manifest easily and listen. It's not because they're more spiritual or more blessed. They just understand that every sentence is a contract with the universe. And the universe always says yes. You're about to learn what the elite know. You're about to understand why certain people seem to bend reality while others stay stuck in the same patterns year after year. And you're never going to speak the same way again. Because once you know, words are spells, every conversation becomes a conscious ritual. And you are the spellcaster. So let me take you back to 1946. Before that year, every kid in school learned etymology. Not as some optional elective you could skip as protection. They taught you to decode words, to understand the hidden programs inside language. To recognize when someone was casting a spell over you through carefully chosen vocabulary. It was the standard curriculum everywhere. The United States, Europe, Asia, everywhere. Then 1946 hit, and it stopped globally, simultaneously. They replaced etymology with memorization, standardized testing, and regurgitation. Why decode language when you can just memorize what they tell you it means, right? Just trust us. This word means this. Don't ask where it came from, don't ask what the roots are, just memorize it and move on. Here's where it gets crazy. This wasn't a gradual shift. It's not like schools slowly phased it out over decades. This was a coordinated effort after World War II, after they saw what propaganda could do, how language could move entire nations, how words could convince people to do unspeakable things. They systematically removed linguistic literacy from education. Edward Bernays. You've got to know this name. The nephew of Sigmund Freud literally wrote the book on propaganda; “public relations,” he called it. He understood that controlling language controls populations. And his whole philosophy was this: a population that decodes language is dangerous. A population that understands etymology asks too many questions. They see through the manipulation. They recognize the spells being cast. So what did they do? They gave you dumbed-down vocabulary. They told you words are just sounds we assign meaning to. Random, arbitrary. ‘Oh, we just decided this collection of sounds means this thing.' But that's a lie. Every word carries frequency. Every route carries programming. And when you don't know what you're saying, you can't control what you're creating. Think about how many contracts you've signed in your life without understanding the etymology of the terms. How many agreements have you made using words you never decoded? You've been consenting to things you didn't understand because they removed your ability to read the fine print hidden in plain sight. I mean, when you sign a mortgage, do you know you're signing a death pledge? When you go to the pharmacy, do you know you're visiting a place whose name literally means sorcery? When you say, “I understand” in a legal agreement, do you know you're saying, “I position myself beneath your authority?” No, because they removed that knowledge in 1946. Systematically, globally. And nobody questioned it because they framed it as educational reform, progress, and modernization. But it wasn't progress. It was control, and once you see that, you can't “unsee it”. Now, let me remind you about Doctor Masaru Emoto and why his work should have changed everything. This man did something so simple and so profound that it broke through all the academic gatekeeping and hit people right in the gut. He took water, just regular water. And exposed it to different words. He'd write words on paper and tape them to containers of water. He'd play music with different emotional tones. He'd have people speak to the water with different intentions. ‘Love, gratitude, hate.' ‘You make me sick.' ‘I will kill you.' Different frequencies through language and sound. Then he froze the water and photographed the crystals under a microscope. And what he found, water exposed to ‘love and gratitude,' formed perfect, beautiful, symmetrical crystals. Sacred geometry appearing in frozen water because of a word. Water exposed to ‘hate' and ‘you make me sick' became chaotic, distorted, and broken. Now here's what you need to understand. You are 70% water. Every cell in your body, your blood, your organs, your brain, your muscles, is mostly water. And you speak 16,000 words a day. Every single word creates either coherence or chaos inside your body. When you say, “I'm so stupid,” your cells hear that. When you say, “I'm broke, I'm tired, I'm stressed, I'm overwhelmed,” every water molecule responds, shifting to match that frequency. Symatics proves this even further. Sand on a vibrating plate forms geometric patterns depending on the frequency. Your body is the plate, your words are the frequency. Your cells arrange themselves accordingly. This is why some people heal, and others don't. This is why placebo works. This is why someone who speaks life lives longer than someone who speaks negativity. The water is listening and it obeys. You've been broadcasting 16,000 reality commands a day and nobody told you your body was listening. Nobody told you that “I am sick” isn't a description, it's an instruction. Your body follows it. Now let's talk about what the elite know. Ever wonder why elite schools still teach Latin? Why their kids study Greek, Sanskrit, and Hebrew, dead languages nobody uses? Why waste time on those? Because those languages are frequency codes, not corrupted, not diluted. Sanskrit words hold precise vibrational signatures. Hebrew letters have numerical frequency structures. Latin is the root of law, medicine, government, and systems of power. They're not learning history. They're learning to program reality. While their kids study ancient frequency languages, yours get text, speak emojis. Slang that changes every few months, so you never develop deep linguistic roots. Corrupted language creates corrupted thinking. (Psa 45:1… My tongue is the pen of a ready writer. Where does it write? On your soul.) Corrupted thinking creates powerless people, and powerless people are controllable. The elite know language is technology. They study etymology obsessively. They understand words like, mortgage, pharmacy, and understand, all carry hidden commands. They use these words on you while avoiding them themselves. (This is not possible because what they sow they reap and they are clearly corrupted.) Listen to how they talk privately. Precise, intentional, never casual. Every word is a contract. Every conversation is a ritual. Language is how they cast spells. They removed etymology so you wouldn't see the manipulation. They simplified your vocabulary. They told you language doesn't matter while mastering rhetoric, persuasion and linguistic magic at elite universities. The game has always been rigged. But now you know. Princeton University ran an experiment for decades called The Global Consciousness Project. They set up random number generators all over the world. Machines that should produce completely random data. No pattern. No predictability. Just pure randomness. Then they measured what happened during major global events. September 11th, massive natural disasters, Princess Diana's funeral, and the moment Obama was elected. Moments when millions of people focus their consciousness on the same thing at the same time, feeling the same emotions, thinking similar thoughts. The random number generators became less random. Significantly, measurably, statistically impossible to explain away. Human consciousness was affecting machines not through touch, not through proximity, through field, through frequency, through collective attention, creating coherence in the quantum field. (I have found this so. Machines respond to commands.) Now I heard about this, and I thought, “OK, that's interesting. But it's happening with millions of people. What about one person? What about me?” So I got a random number generator app on my phone. Simple thing. Just spits out random numbers between 1 and 100. I watched it for a week, completely random, as expected. No patterns, just chaos. Then I tried something. I focused my intention on it, not hoping, not wishing. I declared out loud, “This device now responds to my consciousness. I'm collapsing the randomness into pattern.” And I held that state. Not desperate, not forcing, just absolute certainty. Like when you know you're about to catch something someone throws to you. That kind of certainty. The numbers started clustering. At first I thought it was chance, but it kept happening. Then patterns emerged, runs of similar numbers, sequences. Then I started trying to will specific ranges, “Give me numbers above 70.” And they came. Not 100% of the time, but way above statistical chance. Enough that I couldn't explain it away, enough that I had to sit with the implications. And here's what hit me in that moment. Sitting there watching my consciousness affect electronics, “If I can do this to a random number generator, what am I doing to my body? What am I doing to my relationships? What am I doing to my bank account?” To every situation I walk into, broadcasting unconscious frequency. Your words aren't just vibrating air. They're not just sound waves that disappear. They're altering electromagnetic fields. They're collapsing quantum possibilities; their programming matter. And when you understand that, when you feel that, you can never speak carelessly again. Every word becomes a conscious act of creation. So let's get into why we call it ‘spelling.' Why not wording? Why not lettering? Think about it. When you're in school, they call it spelling tests. You have to spell words correctly. Why? Why is that the term? Because you're casting spells letter by letter, word by word. You're assembling symbols that carry frequency and when you arrange them correctly, they execute their programming. “Grammar” comes from Grimoire, and a Grimoire is a book of magic spells. “Cursive” comes from curse. It's all hiding in plain sight, but we laugh it off because we've been trained to dismiss it as coincidence. But there are no coincidences in etymology. Language evolved over thousands of years, and every word carries the memory of its origin. The frequency signature of its root. (Proverbs 18:21 Death and life are in the power of the tongue, And they that love it shall eat the fruit thereof.) Spelling is called spelling because assembling letters into words is literally how you cast spells over reality. Think about school. They drilled it into you. Spelling tests. You had to spell words correctly. Why was that so important? Because incorrect spelling breaks the spell. The frequency changes, the code doesn't execute properly. They were teaching you spell casting and calling it literacy. And you thought you were just learning to read and write. Every e-mail you write, every text you send, every conversation you have, you're casting spells, programming reality, creating experiences. Most people do this unconsciously, which is why most people feel powerless. They're broadcasting random frequency all day long, contradicting themselves, creating chaos, and then wondering why their life feels out of control. But once you know, once you see that language is literally magic (supernatural) disguised as communication, everything changes, you become intentional. You become sovereign. You become the conscious creator they never wanted you to be. Now, let me break down the words you've been using without knowing what you're actually saying. This is where it gets really wild. Because once I show you even 5 or 6 of these, you're going to start seeing it everywhere. Mortgage: You sign this document to buy a house, right? It's normal, everybody does it. But let's decode it. ‘Mort' equals death, like mortal, subject to death. Mortuary where they keep dead bodies. Mortality, the state of dying. ‘Gauge' equals pledge, like engage to pledge yourself. Mortgage equals “death pledge.” You're literally pledging your life force to the bank for 30 years. They're telling you exactly what it is right in the name, but nobody taught you to read the code. You're signing a death pledge and thinking you're just buying a house. The elite who own the banks know exactly what they're making you sign. They know the frequency that word carries, and they use it deliberately. Government: You hear this word every day, but let's break it down. ‘Govern' means to control, to steer, to direct, like a governor on an engine. ‘Meant' means mind, like mental or mentality. Government equals “mind control.” It's not conspiracy theory, it's etymology. They're broadcasting their function in the name itself. They govern your mind through media, education, language, and you call them your government, thinking it's about representation and democracy. Maybe it started that way, but the word tells you what it actually does. Understand: You say it all the time. ‘I understand' what you're saying. ‘I understand' the agreement. But let's look at the roots. ‘Under' equals ‘beneath, below, in a position of submission.' ‘Stand' equals ‘to take a position.' Understand equals “to stand beneath, to submit.” Every time you say, “I understand,” you're literally saying, “I submit to your authority.” (We have to be careful of legalism. Romans 13 commands us to submit to government authority.) Try saying I comprehend instead. Comprehend means to grasp. Feel the difference? Pharmacy: You go there when you're sick. You trust them. But pharmacy comes from the Greek, pharmakeia, which means sorcery, witchcraft, the use of drugs and potions for magical purposes. They're literally practicing sorcery and calling it medicine. And again, I'm not saying don't take medicine, I'm saying know what you're invoking. The word itself carries the frequency of ‘chemical sorcery'. Human: This one is beautiful. ‘Hue' equals light, color. ‘Man' equals mind. Human equals ‘light mind,' ‘light-being.' (We are men who walk in the light when we follow Christ.) You're a ‘being of light and consciousness'. Not an accident, not a meat robot. A light-being having a physical experience. They don't want you knowing that. Person: ‘Per' equals through. ‘Son' equals sound. (We are born “through” the “Son”.) “Person” equals ‘sound moving through form.' You are vibration. You are frequency. Every person is a unique frequency signature broadcasting through matter. This is quantum physics. This is string theory. This is ancient wisdom. And they hid it in a word you use every day. You're not a solid thing. You're sound moving through form, your frequency, wearing meat, and once you get that, you understand why your words matter so much. Because you're already sound. You're already frequency. Your words are consciously directing that frequency. Every one of these words is a revelation. And you've been using them your whole life without knowing what you were saying. That's not an accident, that's intentional obscurity. They don't want you to know what you are or what you're doing. Because once you know you can't be controlled, once you decode the spells, you can't be programmed anymore. Now let's talk about the Bible, because whether you're religious or not, you need to understand what it's telling you about language. The Bible isn't just a religious text. It's a frequency manual, and it tells you flat out, words create reality. In the beginning was the Word, and the Word was with God, and the Word was God. John 1:1. But in the beginning was the thought, not the feeling, not the intention, the Word. Creation happens through spoken language. God spoke, and light appeared. God said, and it was so. That's not metaphor, that's mechanics. That's the operating system of reality. Life and death are in the power of the tongue. Proverbs 18:21. Not ‘kind of influenced' by the tongue, not ‘partially affected' by what you say. Life and death. Your tongue, your words, are the determining factor between creating life or creating death in your experience. You're either speaking life over yourself, your family, your finances, your health, or your speaking death. Every day, every conversation. There's no neutral. And then Exodus 3:14. This is huge, Moses asks, ‘God, Who are you? What's your name? Who should I say sent me?' And God doesn't say Steve. God doesn't give some mystical ancient name. God says, I AM that I AM. The most powerful name in the Bible, the name of God, is I AM. And then throughout Scripture, God basically says that's your name, too. You're made in the image of God, right? That means you have the same creative power every time you say, “I am.” You're invoking creator consciousness. You're declaring reality into existence. You're speaking as the source of your experience. Jesus didn't ‘think' demons out of people. He didn't wish them away. He didn't pray quietly and hope they'd leave. He spoke to them, direct command. “Come out,” and they obeyed. Not because He had special magic that you don't have. Because He understood that authority comes through words, through declaration, through command, He understood frequency disrupting frequency. When He calmed the storm, He didn't meditate on calmness. He spoke to the storm, “Peace be still,” and it obeyed. When He healed people, He spoke healing, “Rise and walk. Be made whole. Your faith has healed you.” Words, commands, frequency, altering matter. This isn't about religion. You'd be an atheist, and this still applies because it's physics. It's quantum mechanics. The Bible is just one of many ancient texts trying to tell you that you have this power you always have. They coded it into scripture, into mythology, into every wisdom tradition. Words are creative force, and you are the wielder. You are the one speaking. You are the one creating. So what are you saying? Now let's talk about your electromagnetic body. Because this is where it all comes together. You think you're solid, right? You feel solid. You look in the mirror, and you see a physical body. But that's an illusion. You're 99.9999% empty space. The atoms that make up your body are mostly electromagnetic fields. You are frequency, wearing meat. The HeartMath Institute proved something incredible. Your heart generates an electromagnetic field that extends 15 feet around you in all directions. 15 feet; that's huge! That field carries information, emotion, intention, and frequency. It affects everyone and everything nearby. You felt this. You know when you walk into a room, and someone's angry? You feel it before they say a word. You know when someone's in love. They radiate it. That's not psychic ability, that's electromagnetic field detection. You're reading frequency. Water crystals respond to words because water is a crystalline structure that holds frequency. Doctor Emoto proved that. Symatics shows that sound creates form. Different frequencies literally arrange matter into different patterns. You can watch sand form perfect geometric patterns just from sound vibration. Your voice is frequency, your words are vibration, and your body is rearranging itself in response every single second. Think about this simply. Your cells communicate through chemical signals, right? But also electrical impulses and electromagnetic fields. When you speak, you're broadcasting frequency through all three channels simultaneously. You're not just making sounds, you're programming biology. You're sending instructions through chemistry, electricity, and electromagnetism all at once. This is why negative people drain your energy. Their frequency is chaotic, discordant, low vibration. Your body has to work harder to maintain coherence around them. This is why being around certain people lights you up. Frequency matching resonance. You're synchronizing. This is why some places feel good and others feel heavy. Residual frequency in the electromagnetic field of that space. You are a walking broadcasting station. Your heart is pumping out a 15-foot field of electromagnetic information. Your brain is generating measurable frequencies. Your words are adding specific vibration to that broadcast. The question is, what are you broadcasting? Limitation or possibility? Fear or power? Submission or sovereignty? Your reality is matching your broadcast. Always. So now let's talk about how they control you with this knowledge, because they know everything I'm telling you. They've known it for centuries, and they weaponize it against you every single day. The media doesn't report news; it casts mass spells. Think about it. Every headline is a frequency broadcast. Every phrase repeated across channels is a ritual. Repetition is how you program consciousness. They're not informing you, they're programming you. And they know exactly what they're doing. “Stay safe.” You hear that everywhere now, right? Sounds caring. Sounds like they're looking out for you. But let's decode the frequency. “Stay” equals ‘remain (Remain Safe is good), don't move, don't change, don't grow.' “Safe” equals ‘protected from danger,' which implies danger is everywhere, which triggers fear, which creates contraction. “Stay safe” is a submission command. It programs fear of the world, dependence on authority, and small living. “Stay small.” “Stay controlled.” “Stay afraid.” That's what your subconscious hears every single time. (Remain in safety is a good command.) “The new normal.” Remember this phrase from 2020 repeated 10,000 times across every media outlet? Why that specific phrase? Because repetition programs reality. They're telling you this is normal now. Accept it, adapt. Don't question, don't resist. This is just how things are now. Your mind hears that phrase enough times and it becomes your operating system. You stop fighting. You comply. You adjust. Mission accomplished. Edward Bernays. You've got to understand who this guy was. The nephew of Sigmund Freud literally wrote the book on propaganda in 1928. “Public Relations,” he called it, because propaganda sounded too negative after World War I. But it's the same thing. He understood that controlling language controls populations. He understood that you don't need physical force when you can program minds through repetition, emotional manipulation, and carefully chosen words. His whole philosophy was this: “Give people the illusion of choice while controlling the language that shapes their thinking. Let them think they're free while you're actually directing their thoughts, their beliefs, their behaviors through linguistic programming.” (Not just words but their emotion and intent are also broadcast. Stay safe, be healed, be free, have emotion and intent.) He helped sell wars. He helped sell cigarettes to women by calling them ‘freedom torches'. He helped sell political candidates like products, using the same techniques. Control the language, control the people. They know language is frequency. They know repetition programs consciousness. They know fear-based words trigger survival responses that shut down critical thinking. So they weaponize it every single day on every platform. News, social media, and entertainment. It's all programming, all frequency manipulation, all spell casting at a massive scale. But here's the key. Here's what they don't want you knowing. You can't be programmed if you're aware. Once you recognize the spell being cast, it loses power over you. You start noticing, “Oh, they're using that phrase to trigger fear. (Don't leave out emotion and intent.) They're repeating this to program acceptance. They're framing this to shut down questions.” And the spell breaks. You become immune. You become sovereign, you become ungovernable. Now let's talk about the “I am” secret, because this is the most powerful thing I can teach you. “I am” are the two most powerful words in any language. Not just English, any language. Why? Because I AM is the name of God. The tetragrammaton, YHWH in Hebrew. I AM that I AM. When Moses asked God's name of the burning Bush, God didn't say Jeff. God didn't give some mystical ancient title. God said, “I AM.” That's not a name, that's a state of being, it's present tense existence, pure presence, pure creative power. And then the Bible tells you over and over. This is your name, too. You're made in the image of God. You have the same creative authority. When you say, “I am”, you're not describing yourself. You're not making an observation. You're commanding reality. You're speaking as the creator of your experience. The quantum field responds to “I am” declarations instantly. Not eventually. Not if you're good enough. Instantly. Because “I am" is the voice of Source consciousness and reality obeys Source. Here's where most people mess this up completely. They say, “I am trying to be confident.” Wrong. Trying cancels creator power. Trying means ‘attempting but not succeeding.' Its failure language. They say, “I am working on being healthy.” Wrong. Working on means, ‘not there yet.' Its future language; the quantum field only responds to now. They say, “I wish I was,” or “I want to be”, or “someday I'll be”. All wrong, all failure codes, all spells of lack. (True, we are to believe and speak that Jesus lives in us, and our old man is dead. 2Co 3:18. We are to speak the end from the beginning as the Lord said.) “I am” is present tense, absolute, declarative, not hope, not intention, command. “I am abundant,” not, “I want abundance”, not, “I'm trying to create abundance”. “I am abundant right now as I speak”, present tense, total certainty. (True) “I am healthy,” not “I'm trying to get healthy”, not “I'm working on being healthy”. I am healthy, period. No question, no doubt. “I am sovereign.” Not, “I'm working on confidence”. Not, “I wish I were more confident”. I am sovereign. Full stop. No negotiation. Whatever follows “I am” becomes your reality instruction to the universe, and the universe doesn't argue, it doesn't judge, it doesn't question whether you deserve it. It says “yes” and starts arranging circumstances, people and opportunities to match your declaration. That's how creation works. That's the operating system. This is why Jesus said, “I am the way, the truth, the life.” “I am the light of the world.” “I am the resurrection.” He was demonstrating Creator consciousness. Teaching the template, showing you how to use your divine authority. And then they diluted it. They made it about worshipping Him instead of becoming like Him. Because they don't want you knowing you have this power. They don't want 7 billion people walking around speaking with “I Am authority”. That would be the end of control. (1Pet 4:11 If any man speaks, let it be as an oracle of God.) Now let's get into quantum physics, because this is where science catches up to ancient wisdom. The famous double slit experiment broke physics; changed everything. Scientists shot particles, electrons, and photons at a screen with two slits in it. When they observed which slit the particle went through, the particles behaved like particles. They went through one slit or the other. Made two distinct bands on the back screen. But when they didn't observe, when they just let it happen without measuring, the particles behaved like waves. They went through both slits simultaneously. Created an interference pattern on the back screen, like waves in water overlapping and creating ripples. Same particles; same experiment. The only thing that changed was observation. And that changed the outcome completely, from wave to particle, from potential to actual; from possibility to reality. What does this mean? Particles, the building blocks of everything; matter, energy, and reality, don't exist in a fixed state until observed. They exist as potential, as possibility, as wave function, multiple states existing simultaneously. And observation, consciousness collapses that potential into one definite reality. You're not living in a solid, fixed reality; you're living in a fluid field of potential. And your consciousness is constantly collapsing possibility into form. Every moment, every thought, every word. You're choosing which reality manifests by where you put your attention and what you declare. Your words are observation devices. When you say, “I am broke”, you're not describing your bank account; you're collapsing the wave function of all financial possibility into the specific reality of poverty. You're taking infinite potential and forcing it into one limited outcome. When you say, “I am abundant”, you're collapsing different probabilities. You're observing a different reality into existence. This is why manifestation isn't about begging the universe. It's not about hoping and wishing and trying really hard. It's about declaring. You're not asking for reality to change. You're observing it into the form you choose. Your words are the observation device. And reality has no choice but to comply. That's quantum mechanics. That's how creation works at the subatomic level. Most people don't manifest because they're observing current reality and describing it. “I'm broke, I'm stuck, I'm tired, I'm alone.” Let's just solidifying what already exists. That's like taking a photograph of a photograph. You're not creative, you're copying. (True) Creators observe the desired reality and speak it into being. “I am abundant.” “I am free.” “I am energized.” “I am connected.” You're collapsing different probabilities. You're choosing from infinite potential. Now let's talk about victim language versus creator language. Because this is where you practically apply everything I've been teaching you. Every sentence you speak positions you as either victim or creator, and most people default to victim language without even realizing it. “I can't afford it.” You say this all the time, right? Seems harmless. But you're claiming powerlessness. You're declaring. You're positioning yourself as victim of circumstances. Replace it with, “I'm choosing to invest elsewhere right now.” Completely different frequency. You have choice. You have agency. You're the one making decisions. Create a language. “I'm so stressed.” (Say, “I cast out stress”, which can be a demon.) Victim language. Stress is happening to you, you're powerless against it, it's attacking you, and you're suffering. Replace with, “I'm processing intense energy right now.” Create a language. You're actively working with what's present. You're not helpless. You're in the process of transformation. You're handling it. “I have to work.” Victim language. You're trapped. No choice. You're a slave to circumstances. Replace with, “I choose to honor my commitments.” Create a language. Even if you don't love the job, claiming choice reclaims power. You're choosing. You have agency. You're not a victim. “I'm trying to lose weight.” Victim language. Trying means not succeeding. It's coded failure. Replace with, “I'm becoming healthier every day.” Create a language present tense, active, progressive. No failure coded in. “I'm stuck.” Victim language frozen, helpless, no movement possible. Replace with, “I'm gathering information in this chapter.” Creator language. You're in a process, there's purpose, you're learning, you're preparing for the next phase. Completely different energy. “I need more money.” Victim language. Need broadcasts lack, desperation, emergency. Your body goes into survival mode when you say need. (It's better to say, I believe I “have received” abundant provision. Php 4:19 And my God shall supply every need of yours according to his riches in glory in Christ Jesus.) “I can't do this.” Victim language, total powerlessness, complete defeat. (Say, I can do all things through Christ who strengthens me.) “But I really want to.” Victim language. “But” cancels everything before it. “I love you, but…” means, “I don't love you.” (Think: Php 4:13 I can do all things in him that strengtheneth me. ) “I want to succeed but…” means, “I don't believe I can succeed.” Replace with, “and I'm choosing to prioritize this.” Creator language. (Thank you, Jesus, that I am successful as I abide in your will and faith.) Every single transformation shifts you from passive receiver to active creator, from being done unto, to doing, from powerless to sovereign. And your nervous system responds immediately. Your cells respond. Your electromagnetic field responds. Your reality responds. This isn't positive thinking. This is frequency reprogramming at the cellular level. (Ask for the Lord's help. Psa 141:3 Set a watch, O Jehovah, before my mouth; Keep the door of my lips.) Eliminate “Can't and try.” Every time you catch yourself saying, “I can't” or “I'm trying,” stop mid-sentence if you have to. (Say, I can do all things through Christ who strengthens me.) Rephrase. “I can't afford that,” becomes “I'm choosing to invest elsewhere.” “I'm trying to be healthier” becomes (1Pe 2:24 who his own self bare our sins in his body upon the tree, that we, having died unto sins, might live unto righteousness; by whose stripes ye were healed. I thank you Lord, it's done.) Eliminate “have to” and “need to.” These program obligations and lack. Every “have to” is claiming you're trapped. Every “need to” is broadcasting desperation. Replace with, “I choose to” or “I'm ready to.” “I have to go to work,” becomes “I choose to honor my commitments.” “I need to make money” becomes “I'm ready to receive income.” Feel the difference? Your whole body shifts Eliminate “But.” This one's sneaky because you say it constantly without noticing. “But” cancels everything before it. I mean, think about it. “I love you, but…” Doesn't feel like love, right? “I want to succeed, but I'm scared” means “I don't believe I can succeed.” (Say, I cast down doubt and unbelief.) (Remember, Self works will not accomplish what Faith will. Eph 2:8 for by grace have ye been saved through faith; and that not of yourselves, it is the gift of God; 9 not of works, that no man should glory.) Don't say, “I am so lazy.” “I am terrible with money.” “I am always anxious.” “I am not smart enough.” “I am too old.” “I am not attractive,” “I am unlucky.” Every single one is a spell you're casting over yourself multiple times a day. Those aren't descriptions. Those are instructions and your body, your energy field, your reality, they're all saying yes and arranging themselves to match. (Say, Gal 2:20 I have been crucified with Christ; and it is no longer I that live, but Christ liveth in me. This confession will bring power.) For each limitation spell, write the power declaration, not the opposite, the truth of who you are. “I'm so lazy” becomes “I am disciplined and energized.” “I am terrible with money” becomes “I am a wise steward of resources.” “I am always anxious” becomes “I am calm and centered in my power.” “I'm not smart enough” becomes “I am intelligent and capable.” “I am too old” becomes “I am in my power at every age.” “I am not attractive” becomes “I am magnetic and radiant.” (Jesus made reconciliation, which means an exchange of His life for yours. Everything He is has been given to you, and you were crucified with Him.) Keep it present tense. Keep it declarative. No trying, no hoping, no someday. This is who I am right now. And you have to speak it out loud. Your body needs to hear it, not in your head. That's thought, that's weak. Out loud. That's creation. That's powerful. You're broadcasting frequency into your field before anything else gets in there. You're setting the tuning for your whole day. Worry comes from Old English wyrgan, to strangle, to choke. Every time you say, “I'm worried,” you're literally strangling your own life force. You're choking yourself with fear. (Php 4:6 In nothing be anxious; but in everything by prayer and supplication with thanksgiving let your requests be made known unto God. 7 And the peace of God, which passeth all understanding, shall guard your hearts and your thoughts in Christ Jesus. 8 Finally, brethren, whatsoever things are true, whatsoever things are honorable, whatsoever things are just, whatsoever things are pure, whatsoever things are lovely, whatsoever things are of good report; if there be any virtue, and if there be any praise, think on these things. 9 The things which ye both learned and received and heard and saw in me, these things do: and the God of peace shall be with you.) The linguistic shield. Listen, you're exposed to thousands of words daily. Media conversations, social media, and advertising. Not all of them are yours. Most are spells being cast at you, programming being broadcast into your field. (Stay in the Word of God and don't be distracted by the World. Be transformed by the renewing of your mind with the Word.) During media consumption, and this is big. When you notice fear language, repetitive phrases, manipulative framing, programming attempts, you say internally, “I do not accept this spell.” “I return this frequency to sender.” “I am immune to manipulation.” Every time. You don't have to say it out loud. An internal declaration is enough, but you have to catch it and actively reject it. Evening release before sleep: “I release all words not aligned with my truth.” “I release all frequency, not mine to carry.” “I reclaim my linguistic sovereignty.” “I am cleansed.” “I am clear.” “I am free.” This isn't paranoia. This is protection. You wouldn't let strangers reprogram your phone, right? Why let them reprogram your consciousness? Every word you consciously reject weakens its power over you. Every spell you refuse breaks the caster's hold. You're building immunity. Most people fall asleep scrolling, stressed, or rehearsing tomorrow's anxiety. “I gotta do this.” “I gotta do that.” “What if this goes wrong?” They're programming their subconscious to expect more stress. To scan for problems to find threats, flip it. End every day by remembering what worked. What made you feel alive? Your brain will deliver more of it. That's how the reticular activating system works. You get more of what you focus on. So focus on aliveness before sleep. (Thank the Lord for His faithfulness and meditate on all His promises.) You speak 16,000 words a day. That's 16,000 reality commands, 16,000 spells cast. The question is, what have you been creating? What are you creating right now? What will you create tomorrow? Speak life, speak power, speak sovereignty, speak abundance, speak health, speak joy, speak freedom and watch reality bend to your word. Watch circumstances shift, watch opportunities appear. Watch your body respond. Watch your life transform. Not because you got lucky. Not because you finally deserved it. Because you remembered you're the spellcaster and you started using your voice as the creative instrument it's always been. Here is a dictionary website of the history of English words, where you can search words and read the origin, read the root, and read the evolution, etc. https://www.etymonline.com/ Now, let me share with you from our book, The Tongue Conquers The Curse. Sweet waters are the words we speak in agreement with the Word of God and are a blessing to the people around us. They are a healing to the nations, and they spring forth out of our thoughts and hearts, and over our tongues to become words of life. An overwhelming majority of what we call Christianity speaks against God's benefits, which we must receive by faith. So we do what God does: we calleth the things that are not, as though they were (Rom.4:17) and we agree with God, even though we don't see it. This is God's method of bringing the promises into His physical creation. He has blessed us with every spiritual blessing in the heavenly [places] (Eph.1:3); but when we confess, it becomes ours in these physical places around us. But the opposite can also come to pass. (Jas.3:10) Out of the same mouth cometh forth blessing and cursing. My brethren, these things ought not so to be. (11) Doth the fountain send forth from the same opening sweet [water] and bitter? (12) can a fig tree, my brethren yield olives, or a vine figs? neither [can] salt water yield sweet. Many times, the problem with our mouths is that we are speaking a mixture of blessings and curses. But with the increase of the lips, we should be growing with the knowledge of God in our heart, speaking and agreeing with this knowledge and denying those things that exalt themselves above the knowledge of God by casting them down (2 Corinthians 10:5). We grow into confessing God's Word and into righteousness because He imputes righteousness when we agree with His Word. We should be growing into the sweet water, the river of living water coming up from us, and not a mixture of blessing and cursing. (Jas.3:5) So the tongue also is a little member, and boasteth great things. Behold, how much wood is kindled by how small a fire! People think that the things that they say are insignificant and that they don't count. Not so before God and, I might say, not so before the devil, because he gets his authority from you. Remember, the devil doesn't have authority, except what we give him. Jesus said that all authority hath been given unto me in heaven and on earth (Mat.28:18). And He put that authority under His feet and gave Himself to be the head of the body, the Church. (Eph.1:20) Which he wrought in Christ, when he raised him from the dead, and made him to sit at his right hand in the heavenly [places], (21) far above all rule, and authority, and power, and dominion, and every name that is named, not only in this world, but also in that which is to come: (22) and he put all things in subjection under his feet, and gave him to be head over all things to the church, (23) which is his body, the fulness of him that filleth all in all. Every principality and power has been put under the feet of Jesus, which is the lowest member of His “body,” so we have the authority. The devil has to get us to give him authority and, of course, he works constantly to sow the seed of the world into our hearts. That is what a harlot is – a person who receives the seed of the world in their heart, rather than the seed of the Kingdom. (Jas.5:6) And the tongue is a fire: the world of iniquity among our members is the tongue, which defileth the whole body, and setteth on fire the wheel of nature, and is set on fire by hell. The tongue defiles the body when our faith is in what we are told by the world and by the devil; therefore, it is what we believe and what comes out of our mouth that defiles the body. The “wheel of nature” or, as otherwise interpreted, “cycle of life,” is sowing and reaping. You speak things that are a curse and cursing comes upon you. You speak things that are a blessing, and a blessing comes upon you. There is a cycle that tends to be upward and a cycle that tends to be downward. We want to bring our tongue into submission by first repenting, that is, changing our minds and agreeing with the Word of God. (Pro.18:21) Death and life are in the power of the tongue; And they that love it shall eat the fruit thereof. This can be just your death and life or the death and life of the people around you. We are all going to prove whether we love death or whether we love life. We are going to eat the fruit of the one that we love. If you love life, you will obviously pay very close attention to what you say, and you will begin to train your tongue to come into agreement with the Word of God. Our minds are like computers; they need to be programmed so that what we see on the monitor reflects something beneficial and a blessing. A computer by itself is worthless without a monitor. Basically, God is saying that the monitor is the tongue. It reflects what is inside the programming. If you say that you're a believer and everything you say is contrary to what God says, then that's a lie. We need to reprogram this computer so that what comes out of our mouth is the Word of the Lord and is effectual in changing us and the world around us. The Bible says the tongue is like a rudder that is able to turn the whole body (James 3:4-8). It's a very powerful tool that God has given us. (Rom.12:1) I beseech you therefore, brethren, by the mercies of God, to present your bodies a living sacrifice, holy, acceptable to God, [which is] your spiritual service. (2) And be not fashioned according to this world: but be ye transformed by the renewing of your mind, that ye may prove what is the good and acceptable and perfect will of God. We must spend time in the Word of God so we can program it into our hearts, and we have to put it in there often enough so that it begins to overcome what is already there. To show forth what the perfect will of God is in your life, your mind needs to be renewed. You will never walk in perfection without the renewing of your mind. According to James, it's not just the mind, but what comes out of the mind that matters. (Jas.3:2) For in many things we all stumble. If any stumbleth not in word, the same is a perfect man, able to bridle the whole body also. (3) Now if we put the horses' bridles into their mouths that they may obey us, we turn about their whole body also. (4) Behold, the ships also, though they are so great and are driven by rough winds, are yet turned about by a very small rudder, whither the impulse of the steersman willeth. (5) So the tongue also is a little member, and boasteth great things. Behold, how much wood is kindled by how small a fire! How do we steer this vessel with the tongue? First, we need the will to do this. He whom the Son sets free is free indeed (John 8:36). The Lord sets us free by giving us His will. Nothing can restrain God's will. He does what He wants to in the armies of Heaven and upon the earth (Daniel 4:35). We are frustrated because we have a schizophrenic will. His will is fighting in us against our will, but as we walk by faith, He works in us both to will and to work, for his good pleasure (Php.2:13). Then, when in this way His will has overcome ours, we are free to do what we like to do. Then His will in us will steer the body with the tongue. When we hear ourselves speaking words that do not line up with the Scriptures, we can back up and say, “No, I don't like what I said there. I don't accept that, Lord. Forgive me. I'm going to agree with your Word.” (Rom.3:4) God forbid: yea, let God be found true, but every man a liar; as it is written, That thou mightest be justified in thy words, And mightest prevail when thou comest into judgment. We are about to come into judgment and some of you are in it and don't even know it. And God is saying that the most important tool is a renewed mind speaking out of your mouth, the Word of God. That's the powerful tool that you have. Jesus and His disciples turned the world upside down with the things that they said (Acts 17:6). The things that they said, they commanded; and the things that they said agreed with the Word of God and brought repentance and deliverance. We have to change our minds, and we must be careful about what we put in our computers. We must be anxious for nothing and let our prayers and requests be made known unto God with thanksgiving (Philippians 4:6). Paul tells us something about being at peace with what we put in our minds and what we program our computers with. (Php.4:8) Finally, brethren, whatsoever things are true, whatsoever things are honorable, whatsoever things are just, whatsoever things are pure, whatsoever things are lovely, whatsoever things are of good report; if there be any virtue, and if there be any praise, think on these things. Everything we put in our minds is still there, but recall is the problem. We don't want to be polluted by the things of the world. We want to put things in our minds that will cause us to think and speak properly in agreement with the Word of God. We don't want a leaven that leavens the whole lump (1 Corinthians 5:6; Galatians 5:9). We don't want to fill up our minds with the television, the things of the world and the love of the world. We want to fill up our minds with the Word of God, fulfilling His will and walking as a disciple. He tells us to think on the good things, not the bad news, not the conspiracies, not studying the false doctrines. The Gospel is the Good News and the power of God unto salvation (Rom.1:16). Paul tells us that I would have you wise unto that which is good, and simple unto that which is evil (Rom.16:19). In other words, stop studying the evil in the world and start studying the good because when you sow the Word into your heart, it brings forth Jesus Christ. That's why we are told to “think on these things.” These things have the power to bring forth Christ in you and Christ in you can take care of evil, so it will no longer be a problem or temptation for us. Christ within you cannot be tempted with evil. It's the old man that can be tempted by evil; that's the part that needs to die. So think on the good things, the things that are true, honorable, just, pure, lovely, and the things of good report. (Php.4:9) The things which ye both learned and received and heard and saw in me, these things do: and the God of peace shall be with you. We have been given awesome examples, not only in Jesus, but in the apostle Paul and many others. They've gone out before us, filled with the Word of God, the love of the Lord Jesus Christ, and the Spirit of God. It's a death experience of self, but it's a resurrection experience of Jesus Christ living in us. He wants to use our tongue to do the same thing that the tongue of His first body did, which brought deliverance and blessing to the world. It turned not only the body but everything around them. In order to do that, we have to fight this warfare that we're called to fight. He tells us that this warfare is not of the flesh. (2Co.10:3) For though we walk in the flesh, we do not war according to the flesh (4) (for the weapons of our warfare are not of the flesh, but mighty before God to the casting down of strongholds). One of those weapons, the most important one, is the tongue. When you agree with the Word of God, you are accounted righteous. Then you are entitled to the benefits of the Kingdom. One of the benefits is the reconciliation, which is the exchange between you and the Cross. God has taken away your sins, your sinful life, and your sinful tongue and has nailed them on the Cross. He has taken the righteousness of Jesus Christ and has given it to you. Now He's given this to you as a benefit, but for you to receive this benefit, you must be accounted righteous. That's why you speak what the Bible says about you. You were crucified with Christ and it's no longer you who lives, but Christ Who lives in you (Galatians 2:20). Can you confess that? This is what the apostle Paul taught us to believe, think, and speak. We don't live anymore; Christ lives in us. That's the Good News, which is “the power of God unto salvation,” but if it doesn't come out of our mouth, it's not going to work. We have to agree with the Word and refuse to say anything that is contrary to the Word. (2Co.10:5) Casting down imaginations (Greek: logismos, meaning “reasoning”), and every high thing that is exalted against the knowledge of God, and bringing every thoug
When the streets erupt, the headlines explode, and public pressure hits boiling point… can business leaders still afford to say nothing? In this episode tackle the growing tension between corporate responsibility and political risk. From a CEO letter in Minnesota addressing immigration-fueled violence to Keir Starmer's high-stakes diplomacy in China, we ask: when the world demands clarity, is strategic ambiguity still a safe PR move? Listen For2:08 What is safety in numbers for corporate protest5:03 Is strategic ambiguity a smart way to stay neutral7:12 What is the Business and Democracy Commission9:48 How do leaders speak when policy moves faster than people12:09 Can the UK and EU trade with China and India without angering the USThe Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelFolgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show
REMIX Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers)Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!” We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page. Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | LinkedIn (DC) | LinkedIn (LT)
The guest on the latest edition of The PR Week podcast is Nick Kalm, founder and CEO of Reputation Partners, a firm he launched in 2002 after working at Edelman. Kalm talks about the corporate reaction to the fatal shooting of Alex Pretti in Minneapolis by federal agents, and whether a letter signed by dozens of Minnesota-based companies accomplished its goals. Plus, the early marketing storylines for Super Bowl LX, a Danone communications executive joins PVH and major agency moves by Confidant and Ruder Finn. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ann talks with Terry W. York, Professor of Christian Ministry and Church Music Baylor University, about his book Kurt Kaiser: Icon and Conscience of Contemporary Christian Music. Then she sits down with with Stephen Newby, professor of Music, Inaugural Lev H. Prichard III Endowed Chair in the Study of Black Worship and Ambassador for The Black Gospel Music Preservation Program at Baylor University, and Robert Darden, Emeritus Professor of Journalism, Public Relations & New Media at Baylor University, Authors of the book Soon and Very Soon: The Transformative Music and Ministry of Andraé Crouch. Learn more about your ad choices. Visit megaphone.fm/adchoices
Send us a textIn this episode, PRSA CEO Matthew Marcial joins host Jason Mudd to discuss the ethical use of AI in PR and key insights for communicators.Tune in to learn more!Meet our guest:Our episode guest is Matthew Marcial, CEO of the Public Relations Society of America. He leads PRSA's strategic priorities, focusing on advancing the profession and guiding communicators through emerging challenges, including the ethical use of artificial intelligence.Five things you'll learn from this episode:1. The biggest ethical risks with generative AI in PR2. The “Promise and Pitfalls” principles every PR team should adopt 3. How smart PR teams are using AI without crossing ethical lines4. PRSA's role in helping professionals navigate the fast-changing AI landscape5. Tips for rising PR pros who want to lead the profession forwardQuotables“As a leader, you really need to be able to set clear expectations with your team around what the role of AI is and what it is for your organization.” — Matthew Marcial“Being comfortable with that, sharing, and training across your teams is really going to help leverage that (AI) insight and expertise.” — Matthew Marcial“I think that as a communicator, putting out anything that compromises your reputation is going to be a risk.” — Matthew Marcial“We are taking a bolder voice on issues that impact our members, the industry, and the profession.” — Matthew Marcial“The best way to learn is through trial and error.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More about Matthew MarcialMatthew Marcial, CAE, CMP, is the CEO of the Public Relations Society of America, the nation's leading organization for public relations and communications professionals. Appointed in March 2025, he leads PRSA's strategic priorities, focusing on advancing the profession, supporting member growth, and navigating emerging challenges, such as the ethical use of artificial intelligence. With more than 20 years of association leadership experience, Matthew is a frequent speaker on ethical leadership and professional development and has recently led sessions across PRSA's regional districts on the organization's AI Ethics Guide for PR professionals.Guest's contact info and resources:Matthew Marcial on LinkedInPRSA websitePRSA's Promise and Pitfalls: Ethical AI GuidePRSA's DEI ToolkitPRSA's Membership | Promo Code for Listeners: PRPROD25Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Personal branding is changing in real time. The first impression is no longer a handshake or a conversation. It is a clip you did not choose, a post someone else shared, a comment you left, or a quote that gets passed around without context.What actually builds trust across today's platforms? It's the different channels and how they shape different versions of you. Consistency matters more than polish. Algorithms and AI search now “interpret” your reputation. Today you need to build a personal brand that holds up when you're not in the room. Listen For:22 What if people meet your story before they meet you?4:00 How does media reshape your message?5:23 How do you stay consistent across platforms?8:40 How do algorithms impact your brand?14:34 Why does personal branding really matter?Guest: Liz Brooks, Interview ValetWebsite DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
With the Swiss Alps providing a backdrop for global discussions on transformation and growth, they explore the discovery of a $7 trillion global reputation economy. The conversation covers how reputation has officially graduated from a soft concept to a measurable financial asset, the critical insights from their roundtable session on the workplace in the age of AI and the massive opportunities available for leaders who treat reputation as a driver of shareholder value. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Stephanie Cegielski is Vice President, Research and Public Relations at ICSC, where she leads consumer research initiatives. Cegielski explains why Generation X—born between 1965 and 1980—represents a significant but overlooked opportunity for retailers and shopping center owners. Despite comprising only 19% of the U.S. population, Gen X accounts for a third of total consumer spending. She discusses Gen X shopping behaviors, including their preference for in-store experiences over online shopping, their resistance to social media influencer marketing, and their focus on high-dollar purchases like luxury goods. Joining the discussion are Ana Leon, Director of Retail Research at Nuveen; Mike Jordan, Director of Research at Big V Property Group; Gregg Katz, Director, Business Industry Solutions - Real Estate at Esri; and Meghann Martindale, Principal, Director Market Intelligence, Retail at Avison Young. The panel explores how Gen X's unique position as the "sandwich generation"—caring for aging parents while supporting their own children—drives their spending patterns, and why this generation's hybrid approach to technology makes them the ideal omnichannel consumer. James Cook is the Director of Retail Research in the Americas for JLL. Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show Email: jamesd.cook@jll.com YouTube: http://everythingweknow.show/ Read more retail research here: http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
Brooklyn Beckham just torched his parents on Instagram, and the timing? Impeccable. Devastating. Strategic.In this episode, breaking down the Beckham family crisis as it unfolded in real time (Literally! Molly was doing a live BBC interview about the drama while it was still erupting). From Brooklyn's calculated Instagram story to David Beckham's suspiciously polished CNBC damage control, this is a masterclass in reputation warfare dressed up as family dysfunction.This isn't just celebrity gossip. It's a case study in power, perception, and the brutal calculus of crisis management when the stakes are both personal and public.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...
Where Connection Becomes Power. TEDx Keynote Speaker | Brand Architect | Culture Strategist | Media Authority Stephen Seidel doesn't just build brands—he elevates leaders. With over 25 years at the intersection of media, PR, and high-level brand strategy, Stephen works with entrepreneurs, founders, and HR leaders who are ready to lead boldly, align deeply, and scale with purpose. His philosophy is simple yet powerful: connection is the most valuable currency in business today. As the founder of the award-winning Seidel Agency, a best-selling author, podcast creator, and co-founder of the elite men's collective, Gents Journey, Stephen delivers a rare blend of strategic precision, emotional intelligence, and magnetic presence. Known for infusing humor, heart, and clarity, he equips leaders with tools that drive influence, resilience, and legacy-level impact. Your Story Is Your Strategy | How to Lead With Confidence. The Seidel Agency Luxury Strategy. Meaningful Growth. Lasting Impact. Based in Lexington, KY, The Seidel Agency is an award-winning Branding, Marketing, and Public Relations firm built for brands that refuse to blend in. We specialize in organic, scalable growth strategies that create authority, trust, and measurable results—without compromising values. Our proven framework has:
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