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Most PR strategies still focus on the big three: social, legacy media, and search. But while everyone's watching the headlines, the real conversations—the ones shaping trust, behavior, and brand reputation—are happening in people's ears. Podcasts aren't just a trend or another content format. They're a strategic intelligence channel, and if you're not monitoring them, you're missing critical signals. In this episode of Stories and Strategies, we talk to Bradley Davis, co-founder and CEO of Podchaser, the platform often called the “IMDb of podcasts.” From how global brands like Starbucks and Amazon use podcast data to shape campaigns, to why the most valuable audience insights aren't public-facing at all, PR pros need to know what they can no longer afford to ignore.Listen For1:29 The Crackle That Started It All3:33 Podchaser: IMDb for Podcasts5:25 Podcasting as a Third Dimension of Analytics8:20 Guest Pitching vs. Starting a Podcast10:32 How Rogan, Newsom & Trump Changed the Game13:05 Key Messages Out. Vibe Is In.21:09 Answer to Last Episode's Question from Guest Irene LunguGuest: Bradley Davis, Co-Founder & CEO, Podchaser Podchaser | LinkedIn | Instagram | X | About BradleyRate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSupport the show
This Week: Saul Colt and Jeremy Goldman join Bob to discuss brands exiting Pride events, how AI is powering go-direct strategies, whether boredom makes you more creative, a look at unskippable ads, plus this week's #FairFailFoul.
Send us a textIn this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage.Tune in to learn more!Our Guest:Our episode guest is Chris Hackney, chief product officer at Meltwater. He brings more than 25 years of experience in B2B SaaS, specializing in media intelligence, PR technology, and communications strategy. At Meltwater, he leads product innovation to help brands navigate complex media landscapes and act on real-time insights.Five things you'll learn from this episode:1. What media intelligence is and how it strengthens PR strategy2. How to turn media monitoring into measurable business insights3. Why PR professionals must embrace data-driven storytelling4. Which metrics matter most when evaluating earned media coverage5. How Meltwater is evolving its tools to meet the needs of modern communicatorsQuotables“Media intelligence helps you move from reporting what happened to influencing what happens next.” — @ChrisHackney“PR needs to speak the language of the boardroom. That means data, context, and outcomes.” — @ChrisHackney“The goal isn't more coverage — it's the right coverage that moves the needle.” — @ChrisHackney“You can't manage what you don't measure. And that includes reputation.” — @JasonMudd9“Media monitoring tools have evolved. It's time PR pros evolved with them.” — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Chris HackneyOur episode guest is Meltwater's Chris Hackney, vice president of enterprise sales. Chris brings nearly two decades of experience in digital media, SaaS technology, and public relations. At Meltwater, he works closely with communications leaders and enterprise organizations to help them gather, analyze, and act on media insights that drive strategic decisions.Chris has a deep understanding of the evolving PR landscape and the growing need for measurement and accountability in earned media. He frequently works with clients to strengthen their media intelligence capabilities and align communications with business outcomes. His insights help brands better understand their reputations, competitive positioning, and media performance in a fast-moving digital environment.Guest's contact info and resources:Chris Hackney on LinkedInMeltwater website10 steps to prepare your company for crisisAdditional Resources:Understanding the differences of PR monitoring, measurement, and evaluationSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
This episode is a replay of special podcast hosted by PRWeek about the 2025 USC Relevance Report. This special PRWeek podcast, "AI Activated," brought together three PR industry leaders and PRWeek Hall of Famers to discuss AI's impact on public relations. Hosted by Steve Barrett, Editorial Director of PR Week, the conversation featured:Frank X. Shaw, Chief Communications Officer at MicrosoftMelissa Waggener Zorkin, Global CEO of We. CommunicationsFred Cook, Director of USC Center for Public Relations and Chairman Emeritus at GolinThe discussion centered on research from Microsoft, We. and USC about AI's transformative effects on PR practices. AI's Impact on PR and the Role of Humanity 0:02Balancing AI and Humanity in Storytelling 2:31Fostering an AI-Ready Culture 5:49Challenges and Opportunities in AI Adoption 12:48AI in Media Relations and Measurement 16:21Preparing the Next Generation of PR Pros 22:17The Future of AI in PR 27:34Key insights include:AI as a Tool, Not a ReplacementThe panel emphasizes that AI should enhance human storytelling and relationships rather than replace them. Frank Shaw compared current AI adoption to the early days of personal computers, suggesting we're just beginning to understand its potential.Creating an AI-Ready CultureMelissa Waggener Zorkin highlights the importance of employer encouragement in AI adoption, noting that organizations should empower employees to experiment with AI tools and celebrate early adopters who can share knowledge across teams.Education and Skill DevelopmentFred Cook shares his experience incorporating AI into USC student projects, revealing how prompt engineering skills significantly impact results. He notes that students who crafted detailed prompts received better AI outputs than those using basic instructions.Practical ApplicationsThe conversation covers AI applications in content creation, data analysis, media relations, and measurement. Frank Shaw discusses using AI for strategic planning and information capture, while Melissa emphasizes AI's democratizing effect, allowing professionals at all levels to contribute innovative approaches.Future OutlookThe panel agrees that AI will make PR more exciting for young professionals by automating routine tasks and allowing them to focus on more strategic and creative work. The podcast referenced two reports for further reading: "Energized by AI" and "The Relevance Report."The USC Relevance Report of 40+ forward-looking essays about the current and future use of AI in public relations is available for free download at annenberg.usc.edu/relevance. A production of the USC Annenberg Center for Public Relations at the University of Southern California.Host, Fred CookExecutive Producer, Ron AntonetteSeason 6 Producers, Javiera Contreras, Anahita Mehra, Joe Carreon, Marshall WinfieldCreated by ZaZu Lippert LINKSFollow the USC Center for PR (@usccenterforpr) on Instagram and LinkedIn. Follow Fred Cook on LinkedIn. Find all our reports at annenberg.usc.edu/cpr.
I want to hear your thoughts about the show and this episode. Text us here...Are you sitting on expertise but struggling to be seen? This week on Casa De Confidence, we're joined by PR powerhouse and former network TV producer Katie Riess, who shares how she went from booking political bigwigs at NBC and CBS to helping entrepreneurs craft media messages that land—and lead to real visibility.We unpack:Why confidence is the key to getting featured (and how to build it)What the “quiet expert crisis” is—and how to break free from itHow Katie pivoted her career after becoming a mom (and never looked back)The difference between pay-to-play PR vs. earned media—and why it mattersA simple tip to get yourself media-ready this weekWhether you're launching a book, podcast, or movement—this episode is your permission slip to stop hiding and start showing up.Grab Katie's FREE PR Content Calendar + Media Prep Resources: ktmediastrategies.comConnect with Katie on LinkedInReady to boost your podcast visibility? Book your Podcast Audit with us:This is an invitation to join a supportive community of purpose-driven entrepreneurs who are creating an impact in the world.A mastermind is a community of peers who exchange ideas, provide support, and offer sound advice for running a successful business.Join the Confident YOU Mastermind now at https://goconfidentlyservices.myflodesk.com/confidentyoumastermindSupport the showOther helpful resources for you: For more about me and what I do, check out my website. Do you want a podcast audit? Check out this link If you're looking for support to grow your business faster, be positioned as an authority in your industry, and impact the masses, schedule a call to explore if you'd be a good fit for one of my coaching programs. Thank you for listening to our podcast. Please Subscribe! Join our Facebook GroupInstagram, TikTok We love reviews! Please leave us a review.Contact us if you want to Launch, restart, or grow your podcast.
Public Relations for Small Businesses isn't just about press releases and damage control — it's the foundation for trust, reputation, and long-term growth. In this episode, marketing and PR consultant Leslie A.M. Smith shares how entrepreneurs, physicians, and service-based professionals can use PR to elevate their brand and connect with their audience more authentically.If you're searching for effective small business marketing strategies, frustrated by cost-effective PR tactics that don't work, or trying to align your personal branding with your services — Leslie brings clarity, actionable steps, and a no-nonsense approach. Her insights address the very questions many entrepreneurs ask:“How do I position myself in a crowded market?”“Why isn't my branding working — and how do I fix it?”“What's the difference between crisis communication and true proactive PR for doctors or service providers?”“How can I use the marketing mix for entrepreneurs to attract my ideal clients?”Leslie breaks down the PR game in a way that's digestible, especially for professionals like doctors, dentists, and lawyers. She explains how customer service in healthcare is a vital brand touchpoint, why your front office may be undermining your efforts, and how to transform your brand presence without overspending.This episode will give you the clarity and direction you've been looking for. Leslie's analogies — from “marketing mania” to the “cake and frosting” branding metaphor — will shift the way you view PR forever.
Nate Weed, Chief of Resiliency and Health Security at the Washington State Department of Health, discusses a conversation at the 2025 Preparedness Summit between Directors of Public Health Preparedness, the CDC, and the Administration for Strategic Preparedness and Response facilitated by ASTHO; Carolyn Mullen, ASTHO Senior Vice President of Government Affairs and Public Relations, tells us about all the public health happenings from Washington D.C.; on Wednesday, July 9 at 2 p.m. ET the second installment in ASTHO's Essentials of Leadership and Management series will happen; and ASTHO has a free e-learning opportunity to allow your organization to better utilize the STRETCH framework. 2025 Preparedness Summit Web Page ASTHO Web Page: Legislative Alerts ASTHO Legislative Alert: White House Releases Additional FY26 Budget Materials ASTHO Webinar: Ignite, Accelerate, and Activate: Series 2, Session 1: Navigating Difficult Conversations ASTHO Web Page: Tools to Operationalize Equity Utilizing the STRETCH Framework
The regents of University of Florida had already offered Ono the gig, and he had accepted. But the larger governing body - the Board of Governors - rejected that plan as pressure mounted from Republican lawmakers and influential voices decried Ono as too liberal. At the meeting on June 3, 2025, the members of the Board of Governors peppered Ono with questions about his record of support of Diversity, Equity, and Inclusion programs. DEI programs have become a target of the Republican Party under President Donald Trump. Ono halted DEI programs at U-M after Trump took office this year. Ono told the board members this week that he stood by his decision to walk away from DEI. "My evolution over the past 18 months or more... has really focused on my personal experience seeing DEI programs - that were started with all good intensions - what impact they've had on campuses," said Ono. Board members also pushed on Ono's handling of pro-Palestinian campus protests, and questioned whether he came out with enough forceful support of Israel in the days after the Oct. 7th attack in 2023. Conversely, many pro-Palestinian supporters on campus and in Ann Arbor railed against Ono while president at U-M for being too supportive of Israel and for continuing university investment in Israeli businesses. The Florida Board of Governors rejected Ono's appointment by a 10-6 vote. It's unclear what Ono will do now. His departure from U-M came after three difficult years, in which the university was challenged on multiple fronts. The reason and manner of Florida’s apparent rejection are also historic, and say a lot about this moment. Today, we’ve invited back Jamal Watson, editor of the online journal, Diverse: Issues in Higher Education to explain what happened and what's next for Ono. Watson is also a Professor of Strategic Communication and Public Relations at Trinity Washington University.See omnystudio.com/listener for privacy information.
Andrea dives into why sustainable impact starts with self-awareness—and how getting clear on who you are fuels the kind of purpose-driven work that actually lasts. . . . RESOURCES » Boundaries Blueprint: 5-Minute Mental Health Tracker» Get info about our upcoming Mastermind cohort!. . .CONNECT WITH KANDULAteam@kandulacommunications.com. . .CONNECT WITH KANDULAKandula BlogsYouTubeInstagramLinkedIn. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, Insights for Systemic Change.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!
Album 7 Track 13 - The “I”s of Marketing w/Ian BaerBrand Nerds, Brand Nerds, Brand Nerds — today's episode is a special one!We're joined by the incredible Ian Baer, a visionary marketer and strategic problem solver whose journey will leave you inspired. From discovering the magic of marketing at a young age to becoming a trusted advisor to top brands, Ian brings insights, wisdom, and energy you won't want to miss. Here are a few key takeaways from the episode:Living a problem solving mindsetDon't always follow the herdIt's not always what it does - it's about how you feelChase learnings not dollarsBe a disciple for goodPeople do what you pay them to doStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Maybe the biggest news to come out of PRWeek's Agency Business Report 2025 was that Real Chemistry supplanted Edelman as the No. 1 PR firm in the U.S. by revenue for 2024. Real Chemistry CEO Shankar Narayanan talks about that honor, and what the disposal of specialist shop Swoop will mean for his firm, on the latest edition of The PR Week podcast. He also previews Real Chemistry's presence at the Cannes Lions International Festival of Creativity, talks about how nearly all of his firm's work is rooted in communications and discusses what happens when large organizations combine — spoiler: they don't become more creative. Plus, the biggest marketing and communications news of the week, from the opening honorees on PRWeek's Pride in PR list to McDonald's chief impact officer Michael Gonda's new job at Nike. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Before you start your media journey, listen to this for valuable insights on media buying and how to make the most of your advertising budget.Jordan Whelan is the founder of Grey Smoke Media. With a background as a TV and radio producer and a publicist, he has managed over $3 billion in class action claims communications. Jordan spent a decade mastering media buying (managing over $50 million in spend) and digital marketing, achieving the proverbial 10,000 hours of practice. Under his leadership, Grey Smoke Media helped Diamond and Diamond Lawyers grow from a small practice to Canada's top injury and real estate law firm. Before rebranding Grey Smoke Media as a legal marketing agency, Jordan worked with publicly traded pharmaceutical companies, The Pan Am Games, Brookfield Asset Management, Intact financial corporation and crypto powerhouses such as Coinsquare. Jordan's insights have appeared in over 100 international outlets, including The New York Post and Forbes.In his personal time, he is an accomplished Singer-Songwriter with over 3 million streams on Spotify. Uniquely, Whelan provides metaphysics-based business coaching that blends mindset mastery, wealth expansion and energetic alignment to help his clients unlock their highest potential.CONTACT DETAILSWebsite: https://greysmokemedia.com/Email: jordan@greysmokemedia.com Instagram: www.instagram.com/jordanjpower Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services.
Devon Shigaki is the mind behind FreshCredit, a company that is dedicated to increasing access to credit on a global scale and empowering individuals to own and manage their own personal data. In this episode, KJ and Devon explore the broader implications of decentralized credit reporting, its simple yet groundbreaking application of blockchain, and the potential for creating a more inclusive financial landscape. Key Takeaways: 03:56 The Problem with Current Credit Systems 06:57 The Controversy of Blockchain in Credit Reporting 13:28 Devon's Personal Experience with Identity Theft 18:35 FreshCredit's Innovative Solutions Quote of the Show (14:00): "Fear of not fixing the problem drives me." – Devon Shigaki Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Devon Shigaki: LinkedIn: https://www.linkedin.com/in/devonshigaki Company LinkedIn: https://freshcredit.com How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.
Based on a survey of over 1,000 PR professionals, the 2025 Global Communication Report from the USC Center for Public Relations –in conjunction with Zeno Group and IABC – reviews how AI, hybrid work, generational shifts, influencer culture, and polarization are reshaping public relations. To download the report, go to this linkTo find information about the International Association of Business Communicators (IABC), go to this linkKey Takeaways from the Discussion:Public relations is entering a new era—driven by technology, authenticity, and the influence of a younger, more optimistic generation.AI in PR: Embraced as a powerful tool, not a replacement for human creativityHybrid Work: Redefining mentorship, collaboration, and team cultureShifting Trust: Younger audiences rely more on influencers than traditional mediaSkills for the Future: Media literacy and AI training are now essentialPolarization: A rising challenge that demands thoughtful communicationGen Z's Impact: Advocating for purpose-driven, inclusive, and authentic PR A production of the USC Annenberg Center for Public Relations at the University of Southern California.Host, Fred CookExecutive Producer, Ron AntonetteSeason 6 Producers, Javiera Contreras, Anahita Mehra, Joe Carreon, Marshall WinfieldCreated by ZaZu Lippert LINKSFollow the USC Center for PR (@usccenterforpr) on Instagram and LinkedIn. Follow Fred Cook on LinkedIn. Find all our reports at annenberg.usc.edu/cpr.
This Week: Saul Colt, Jason Keath and Lieu Thi Pham join Bob to discuss life after the click, Google's Veo 3, what's wrong with disruption, pressure to be a creator, plus this week's #FairFailFoul.
What does public relations look like in a country where radio is still growing, social media still exploding, and communication reaches from rural villages to global platforms? In this episode, we take a closer look at Zambia — a nation with a vibrant, evolving PR landscape shaped by both tradition and innovation. Irene Lungu is one of Zambia's leading voices in public relations and a board member of the Global Alliance for Public Relations and Communication Management. She joins us to talk about ethics, communication trends, and the responsibilities that come with influence in today's media environment. We explore how Zambian practitioners are navigating rapid change, and what global conversations they're helping to shape. Listen For3:50 Why Zambia Regulated Its PR Industry6:14 Resistance and Discomfort: Who Pushed Back8:00 Is PR Regulation a Threat to Free Speech?14:36 Global Standards, Local Contexts16:14 The World's #1 Risk: Misinformation18:52. Answer to Last Episode's Question from Guest Olivia FajardoGuest: Irene LunguLinkedIn | Global Alliance Board Profile Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!The growing economic power of the Hispanic community in America presents an unprecedented opportunity for savvy PR professionals. When Susana Mendoza joined the Public Relations Review Podcast, with host Peter Woolfolk, she illuminated why reaching this vital demographic isn't just smart business—it's essential strategy."Right now, Latinos make up about 65 million people, approximately 19% of the overall population," Mendoza explains, before revealing the projection that truly demands attention: by 2050, the Hispanic population will reach 100 million. With the annual US Latino GDP hitting a staggering $4.1 trillion in 2023—growing faster than China and India—this represents a market segment too powerful to ignore.Yet many PR agencies still treat Hispanic outreach as an afterthought or special add-on rather than a fundamental component of comprehensive campaigns. Mendoza challenges this approach, advocating for intentional inclusion that recognizes the nuances within Hispanic communities. "The mistake that PR companies make when dealing with Hispanics is thinking they're a monolith," she cautions, noting that cultural differences between Hispanic communities in different regions require tailored approaches.The conversation delivers practical insights on navigating Spanish-language media landscapes, creating family-centered events that resonate with Latino audiences, and building authentic partnerships with Hispanic community organizations. Perhaps most valuable is Mendoza's insider perspective on the current state of Spanish-language newsrooms, which face even greater staffing shortages than their English counterparts. Her advice on providing ready-to-use content and maintaining direct relationships with journalists offers PR professionals a roadmap for successful media placement.Whether you're looking to expand your PR agency's service offerings or seeking to connect with the Hispanic market for your organization, this episode provides the cultural context and strategic framework for meaningful engagement. Subscribe to the Public Relations Review Podcast for more expert conversations on maximizing your communication impact. Information on NEW podcast website.Real Talk About MarketingAn Acxiom podcast where we discuss marketing made better, bringing you real...Listen on: Apple Podcasts SpotifySupport the showNewsletter link: https://www.publicrelationsreviewpodcast.com
In this episode, I talk to Melissa Vela-Williamson about her work in public relations and her publications on this topic. Melissa is an internationally recognized and accredited award-winning public relations strategist, author and national columnist.
Send us a textPublic Relations: Past, Present, and Future are discussed with Barb Pierce, M2Pierce, LLCSupport the showLearn more at www.agcmo.org Please share our podcast with anyone interested in the construction industry!
REMIX: Album 7 Track 2 - A Real Global View of Marketing w/Lulite EjiguBrand Nerds - today's episode will expand your view on the power and stretch of marketing worldwide. We have Lulite Ejigu, whose passion for her work and Africa radiates through her words and will change you by what you hear. We can't wait to hear what you think! Here are a few key takeaways from the episode:Learning to go with the flow in your life and career.Finding a mentor is very importantBe conscious of who you are and what you bring to the table.How to analyze the room and the power of doing soStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Women leaders are burning out faster than ever. And too often, we're doing it in silence.In this episode of The InspirED Podcast, Andrea opens up a conversation we need to be having: why mental health isn't just a personal issue, but a leadership issue. She unpacks how stigma, self-silencing, and the pressure to “hold it all together” are taking a toll—and what it looks like to lead differently.. . .0:00 - Episode Intro1:26 - Prioritizing our Mental Health is Not a Luxury 2:44 - Women Leaders are Struggling4:33 - Let's Unpack What's Really Happening6:13 - On Paper... Figured it All Out8:09 - Stay Quiet10:30 - What Does it Look Like to Do This Differently?11:46 - Honesty is Powerful12:27 - Under Your Leadership13:04 - You Are Allowed to Take Care of Yourself15:39 - It's Not Just About Outcomes16:41 - You Don't Have to Choose Between Leadership and Wellbeing . . . RESOURCES » Boundaries Blueprint: 5-Minute Mental Health Tracker» Get info about our upcoming Mastermind cohort!. . .CONNECT WITH KANDULAteam@kandulacommunications.com. . .CONNECT WITH KANDULAKandula BlogsYouTubeInstagramLinkedIn. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, Insights for Systemic Change.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!
This week's episode of The PR Week podcast comes to you from PRWeek's Women of Distinction event at The Lighthouse at Pier 61 in New York City.PRWeek's associate news editor Diana Bradley and reporter Julia Walker discuss this year's Women of Distinction and Women to Watch honorees. Additionally, they give highlights from a panel held with comms execs from Wendy's, McDonald's and Merck on coping with RTO mandates as moms and a talk with Baked by Melissa CEO and cofounder Melissa Ben-Ishay.The episode also includes conversations with honorees from on and off the stage at the event. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Olfa Hamdi is the Co-Founder & CEO of Concord Project Technologies, a company helping project teams in asset intensive industries deliver superior results to their capital project organizations. In this episode, KJ and Olfa delve into the inefficiencies and outdated methods that plague the construction industry and discuss how Olfa's pioneering framework, Advanced Work Packaging (AWP), is transforming project management. Key Takeaways: 15:20 The Importance of Early Involvement in Construction 17:26 Breaking Down the Status Quo 18:02 Empowering Through Micro Learning 18:55 Industry Adoption and Impact Quote of the Show (18:00): "Risk in construction projects is like energy. It transforms, it doesn't disappear." – Olfa Hamdi Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Olfa Hamdi: LinkedIn: http://www.linkedin.com/in/olfahamdi Company LinkedIn: http://www.tconglobal.com/blog How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.
Tom Johnson, Better Business Bureau VP of Board and Public Relations, joins Wendy Snyder, in for Bob Sirott, to discuss several scams targeting people about REAL ID. Tom also details the car wrap scam and talks about fake Amazon accounts that are pretending to be customer and tech support.
Send us a textIn this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relationsTune in to learn more!Our Guest:Our episode guest is Jessica Pantages, Egnyte's chief communications officer. With more than 20 years of experience in aerospace, construction, consumer tech, and agriculture, Jessica leads the global corporate marketing team at Egnyte, a B2B software company focused on collaboration, governance, and AI-enhanced solutions. She brings deep insight into how marketing and PR professionals can responsibly and strategically integrate AI into their communications work.Five things you'll learn from this episode:1. How AI is enhancing PR storytelling and content workflows2. Why marketers must understand prompt crafting and data literacy3. Ways PR pros can use AI to develop personalized media pitches and optimize translation at scale4. The importance of AI governance, including style guides, usage policies, and compliance tracking5. How communications professionals can evolve into “story systems architects” Quotables“Humans will set the narrative arc and the ethics. Machines will handle the infinite micro stories.” — @JessicaPantages“If you try to avoid AI now, you're just going to find yourself in a heap of trouble in the future.” — @JessicaPantages“Treat AI like any other vendor. You need a usage log, disclosure rules, and a style guide.” — @JessicaPantages“We're just at the beginning of figuring out the prompts that give us usable drafts.” — @JessicaPantages“AI is a great beginning, but a terrible ending. It still needs human oversight.” — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Jessica PantagesJessica Pantages is the chief communications officer at Egnyte, where she leads the company's global corporate marketing and communications strategy. With over two decades of experience across aerospace, construction, consumer tech, and B2B software, Jessica brings a deep understanding of how to connect complex technology with real-world audiences.At Egnyte, she helps teams leverage AI to streamline workflows, enhance storytelling, and maintain brand integrity at scale. Her leadership has been instrumental in navigating major company milestones, including a recent acquisition, and in guiding her team through the evolving landscape of content creation, governance, and digital engagement. Jessica is passionate about blending human creativity with machine insight to shape the future of PR and marketing.Guest's contact info and resources:Jessica Pantages on XJessica Pantages on LinkedInEgnyteSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
MONOLOGUE The Great Canadian Heist: How Cheap Foreign Labour is Stealing Our Youth's Jobs and Futures NEWSMAKER Allowing a million foreign students into the country cost Canadian jobs and wages, Bank of Canada research bshows https://www.blacklocks.ca/find-immigration-was-costly/ Don't Dismiss NDP: Davies https://www.blacklocks.ca/dont-dismiss-ndp-davies/ Tom Korski, Managing Editor Blacklock's Reporter www.blacklocks.ca THE SMART MONEY Trump's New Bill Threatens Major Tax Increases for Canadian Companies https://x.com/mario4thenorth/status/1925902900955381992/photo/1 Canada recession has already begun as trade war rages on, economists say https://nationalpost.com/news/canada/economists-canada-recession-already-begun-trade-war OECD predicts Canadian economy will avoid recession, but will see flat growth in 2025 https://ca.finance.yahoo.com/news/oecd-predicts-canadian economyavoid171123919.html?guccounter=1 How Canadians can create a financial storm shelter to prepare for a possible recession https://nationalpost.com/news/canada/canadians-recession-experts-advice?tbref=hp Jonathan Wellum, Presidentand CEO of Rocklinc Investment Partners 905-631-5462 info@rocklinc.com NEWSMAKER The Scarlett Lesson https://jimmcmurtry.com Jim McMurtry. Award-winning teacher and former principal in Surrey, B.C. He lost his job in Abbotsford for speaking off-script during Peak Woke in 2021. Since then, he has refused to be cancelled and has gained a large following on X. His goal is to strengthen academic values in schools, beginning with the right to speak freely. Author of The Scarlet Lesson THE HOMESCHOOL ADVISOR How to Get a Head Start on Next Semester https://classicalconversations.com/blog/head-start-on-next-semester/ Lauren Gideon – Director of Public Relations and Affairs at Classical Conversations https://classicalconversations.com BEYOND BIG PHARMA RFK Jr's highly anticipated MAHA report paints dismal state of child health, national security concerns https://www.foxnews.com/politics/rfk-jrs-highly-anticipated-maha-report-paints-dismal-state-child-health-national-security-concerns Pam Killeen, Health and Wellness Coach, Co-Author of The Great Bird Flu Hoax, Host of The Circadian Reboot with Pam Killeen Podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode we are joined by Brendan Hannan, the managing partner of media production company Skylark, a former MLS executive and sports entrepreneur. In this episode, Brendan shared with us his unique path to end up in sports, which led to a career working on some of the most exciting projects in American Soccer.Brendan recounted his career step-by-step, detailing some PR stunts that were pulled, and revealing details about some of the marketing campaigns behind MLS' biggest signings. Couple that with the logistics of navigating a growing digital landscape and Brendan shows exactly why he was at the fore-front of his field. Brendan spoke to the importance of marketing to the business of sports organizations, as well as how important it is that they are working cross-functionally with the entire office to ensure consistent and cohesive messaging across the organization. He also highlights how necessary it is to have good team members behind these major projects.Brendan's journey to and time within the league are nothing short of inspiring. Check out this episode to hear behind the scenes of marketing growth within American Soccer.Now Live on Youtube, Spotify, Apple and everywhere else.#OffThePitch • #SoccerBusinessPodcast ----------------------------------------------------Subscribe on YouTube:https://www.youtube.com/@PodcastOffthePitch/Follow Off the Pitch on Instagram:https://www.instagram.com/podcastoffthepitch/Follow Off the Pitch on TikTok:http://www.tiktok.com/@podcastoffthepitchFollow Brendan Hannan on LinkedIn:https://www.linkedin.com/in/brendan-hannan-0825258/Follow Matt Cunningham on social:https://www.linkedin.com/in/mattcghm/Follow David Kinnear on social:https://www.linkedin.com/in/dkinnear/
Email comments or guest ideas (to reply, include your email address)Banle Group's Venus Zhao discusses how CBL International is revolutionising the maritime industry through sustainable biofuels. Its B24 biofuel blend reduces GHG emissions by up to 25% compared to conventional marine fuels. With operations across 60+ global ports and recent ISCC certifications, CBL is positioned to capitalise on the projected 50% growth in the green marine fuel market despite current supply constraints. Venus outlines how tightening IMO regulations are accelerating industry-wide sustainability adoption and shares CBL's vision to lead the maritime sector's transition towards net-zero emissions through diversification into biofuels, LNG and methanol.REF: CBL IR page.ABOUT VENUS: Venus Hui Zhao is the Director of Investor Relations and Public Relations of Banle Group. She is primarily responsible for investor relations, public relations and capital markets of the Group. She has more than 15 years of experience in investor relations, public relations, capital markets and ESG. Prior to joining the Group, she was the General Manager of Hong Kong Office, General Manager of Capital Markets & Corporate Communications at a Hong Kong listed company and assumed different management roles in Hong Kong and US listed companies and Fortune 500 MNCs. Ms Zhao obtained her master degree of Strategic Public Relations in Communications and Journalism School in University of Southern California, and her MBA degree concentrated in Finance in The Hong Kong University of Science & Technology. She is a certified FCMA, CGMA holder from Chartered Institute of Management Accountants (CIMA), associate member of CPA Australia (ASA) , Certified ESG Analyst (CESGA®) from The European Federation of Financial Analysts Societies (EFFAS), Executive Committee member and fellow of Hong Kong Investor Relations Association (HKIRA), and full member of HKIoD (The Hong Kong Institute of Directors).FEEDBACK: Email Host | HOST, PRODUCTION, ARTWORK: Joseph Jacobelli | MUSIC: Ep0-29 The Open Goldberg Variations, Kimiko Ishizaka Ep30-50 Orchestra Gli Armonici – Tomaso Albinoni, Op.07, Concerto 04 per archi in Sol - III. Allegro. | Ep51 – Brandenburg Concerto No. 4 in G, Movement I (Allegro), BWV 1049 Kevin MacLeod. Licensed under Creative Commons: By Attribution 4.0 License
Unlock the secrets of AI integration and elevate your business processes with our enlightening discussion featuring Art Pugach, CTO, and Mairead O'Donovan, project coordinator at Queue Associates. Discover how Microsoft Copilot is revolutionizing the workplace by seamlessly integrating into familiar tools like Word, Outlook, and Teams, streamlining tasks, and enhancing productivity. With a focus on data security, Art and Mairead reveal essential strategies for ensuring clean, secure data is at the heart of successful AI adoption, setting the stage for maximum efficiency and transformative business operations. Witness the rapid evolution of AI tools as we explore how Copilot has outpaced other personal assistants and challenged traditional technological principles like Moore's Law. Hear first-hand how seeking feedback from AI can provide unbiased, constructive criticism that fosters professional development without the ego clashes. Continuous learning becomes a cornerstone of staying ahead of AI advancements, as our guests share how organizations can adapt to these changes and leverage AI for innovative problem-solving. Prepare to be inspired by real-world success stories and actionable strategies for maximizing Microsoft Copilot adoption in sales and corporate environments. Art and Mairead offer practical tips on fostering a culture of AI enthusiasm while ensuring robust data governance. The conversation underscores AI's potential to revolutionize customer engagement and highlights the importance of end-user training to harness Copilot's full potential. This episode is a must-listen for sales leaders and business professionals eager to stay informed and adaptable in an AI-driven world. Art Pugach is the Global Chief Technology Officer at Queue Associates. With over three decades of experience, Art leads the company's technology strategy and innovation initiatives. He plays a pivotal role in driving digital transformation for clients worldwide, ensuring the delivery of cutting-edge solutions that align with business objectives. Mairead is a Project Coordinator at Queue Associates, leveraging her background in Public Relations, Advertising, and Applied Communications. She oversees project procurement management, while ensuring that client needs are met throughout the project lifecycle. Together, Art and Mairead host When in Doubt, Reboot, a podcast where they sit down to discuss all things technology. From retro games to AI, this dynamic duo covers it all! Tune in to listen, follow us on socials, and always remember: When In Doubt, Reboot! Quotes: "Microsoft Copilot isn't just a tool—it's a transformative partner in productivity, seamlessly integrating into the tools we use daily like Word, Outlook, and Teams." – Art Pugach "Adopting AI requires more than just technology; it demands a culture of continuous learning and data security to truly revolutionize business processes." – Mairead O'Donovan "The rapid evolution of AI tools like Copilot challenges traditional principles, moving faster than we've ever seen, even outpacing Moore's Law." – Art Pugach "Feedback from AI offers unbiased, constructive criticism that can propel professional development without the typical ego clashes." – Mairead O'Donovan Links: Art's LinkedIn - https://www.linkedin.com/in/art-pugach-8144b236/ Mairead's LinkedIn - https://www.linkedin.com/in/mairead-o-donovan-2024b717b/ Queue Associates - https://queueassoc.com Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/ Tired of your CRM sucking the life out of your team? Visit https://crmshouldntsuck.com to get the book, get your CRM Impact Score, and discover how to rescue your system—and your sanity.
Employee engagement is evolving — and the old assumptions no longer hold. Today, workers want more than a paycheck. They want growth, flexibility, and to feel like their voices matter. In this episode, we unpack surprising new research on what really drives engagement, retention, and belonging inside organizations. Olivia Fajardo joins us to explain why internal communications has become mission critical — and how companies can move from simply talking to truly connecting. If you care about building teams that stay and thrive, this conversation is for you. Listen For4:14 PR: As Stressful as Firefighting5:05 Why Communicators Feel More Purpose6:34 Career Stagnation: The Hidden Threat9:27 The Hybrid Challenge for Internal Comms12:05 The Listening-Action Gap12:10 Olivia's Strategies to Build Trust and Accountability20:05 Answer to Last Episode's Question from Guest Helena HumphreyGuest: Oliva Fajardo, Director of Research, Institute for Public RelationsLinkedIn | Instagram | FacebookLink to IPR Study Employee Engagement in the Communications Industry Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Bruce Lewis Breaks Down the Real Game: Wealth, Business, and Legacy On today's episode of Diversified Game we are joined by Bruce Lewis. Bruce Lewis is the CEO of L B Limited and Associates a strategic Public Relations company located in Downtown West Palm Beach.Contact:Website: https://www.equityentrepreneur.center/Linkedin: / bruce-lewis-44691b17 Buy Courses at https://bit.ly/Prepareforyourfirsttri...Support Us On Patreon: / gamediversified 00:00 Start04:15 Growing up in the same neighbourhood as prince22:10 Marriage at a young age27:00 Providing with a wife who owns her own company30:15 Raising children as a business owner36:24 Giving back to the community46:10 Freedom of not needing to worry about money50:20 Working on government contractsChapters
Fear has a sneaky way of taking the wheel in our lives, often disguising itself as practicality or logic. It says things like, “It's too risky,” or “What if you fail?” While fear is a natural part of being human—designed to protect us—it can keep us stuck, holding us back from growth, fulfillment, and opportunities.This week, Andrea explores how fear operates in today's world. Instead of running from physical dangers like our ancestors, fear keeps us from sending an email, pitching an idea, or pursuing a dream. It convinces us that staying small is safer. But when we let fear guide our choices, the cost is high—emotionally, professionally, and even in our relationships.. . .EXTRA RESOURCES 55 Life Hacks For Harmonizing Work & LifeFree Download: Craft Your Life Hack List. . .CONNECT WITH KANDULAKandula BlogsYoutubeInstagramLinkedIn. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, Insights for Systemic Change.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!
According to its website, the purpose of the North Dakota Medical Association is “to advocate for North Dakota's physicians, to advance the health, and promote the well-being of the people of North Dakota.” Much of the organization's work is carried out by five commissions, representing Socio-Economics, Ethics, Legislation, Medical Services, and Public Relations. These commissions meet to discuss topics important to North Dakota doctors and residents, then make recommendations to the Association.
Album 7 Track 12 - The Power of Research and Resilience w/Bill McDowellBrand Nerds - welcome back! You know we love to have various professionals in the brand and marketing community on the show and today we have a guest who brings the DATA. Bill McDowell is in the virtual building, sharing the power of research and resilience with us. If you've engaged with a brand or worked alongside a brand, research has been apart of the journey. Learn about that and more - enjoy! Here are a few key takeaways from the episode:Show some hustle in your work.The power of resilienceYou get what you pay for when it comes to market researchMeet the Pixar of the Research GameStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
In this episode of Build Momentum, we are joined by Dr. Matthew Montgomery, the current superintendent of two school districts, Lake Forest Community High School District 115 and Lake Forest Elementary District 67, for almost four years. In addition to this unique setup, he is also the Lead Superintendent for Cohort and Partner Connections in AASA, The School Superintendents Association. Some Questions We Ask:Can you tell us more about your career as a superintendent for two school districts? (01:30)What are the most rewarding aspects of school leadership? (06:19)What is your take regarding the 2023 RAND study, and how do you cope with the stress that your role brings? (08:18)Has scrutiny of the superintendency changed over the years? (12:27)Do you think your experiences are similar or different compared to other superintendents across the nation? (15:23)What strategies do you incorporate to help the community understand your vision for the district? (19:15)What are your thoughts regarding humanizing the role of superintendency? (24:11)How can we better support district leaders? (28:51)In This Episode, You Will Learn:About Dr. Montgomery's career (01:53)Rewarding aspects of school leadership (06:22)Thoughts about the 2023 RAND study and coping with stress (08:31)Scrutiny of the superintendency (12:37)Similarities and differences regarding superintendents' experiences (15:40)Strategies for uniting the community around a vision for the districts Dr. Montgomery leads (19:29)Thoughts on humanizing the superintendency (25:04)How K-12 education system supporters can advocate for district leaders (29:03) Quotes:“I was a high school science teacher, and I always wanted to know what was happening in the principal's office when they would close the door. … When I got to the principal's office, then I was curious about what was happening in the superintendent's office. And now I make the joke that when I'm in my office, if anybody walks in and closes the door, I'm like, ‘Oh, please don't!' [Now] I've had my fill of what happens.”“As a leader, you are a conduit for an incredible amount of stakeholder voices. You need to try to find some cohesiveness and then be responsible for helping lead them in the direction that they have defined.”“Leadership is the most rewarding and challenging role that people can experience, and it is a privilege to be given this responsibility.”“We need to have a community that understands that you need great people leading organizations. How we treat our leaders matters—and increases the likelihood when one leader leaves, you are going to find another great leader to follow.”Stay in touch with Dr. Matthew Montgomery:LinkedIn Lake Forest Schools Stay in touch with Sarah Williamson:SWPR GROUP WebsiteLinkedInStay in touch with Chad Bolser:LinkedInAbout "The Secret to Transformational Leadership," which Sarah co-authored with Dr. Quintin Shepherd:Transformational Leadership Secret websitePurchase the print or ebook
In this episode of the Redefine Business Podcast, Brittni Schroeder sits down with PR and visibility coach Nicole Pearl, a national journalist, beauty editor, and founder of The Beauty Girl. With 25+ years of media experience, Nicole has written for top publications like InStyle and O Magazine, appeared on TODAY, and now helps entrepreneurs land their own standout features. From how to craft a pitch that gets noticed to why visibility is more than just going viral, Nicole shares powerful insights to help you grow your credibility and get discovered. Grab her free AI Media Matchmaker tool to discover the top 5 places you should be pitching: https://nicolepearl.com/op/media-matchmaker/ Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/Public-relations-coach-nicole-pearl
Send us a textIn this Special Edition, Sarah Lux discusses the importance of go bags for public information officers (PIOs) and shares her personal experiences and insights on what to include. She emphasizes the need for emergency preparedness and provides practical tips on essential items, balancing technology with traditional tools, and unique, surprisingly valuable items. The conversation also covers power management solutions and personal well-being items for those working during crises. In this conversation, Sarah Lux shares her insights on the essential items for a go bag, the importance of regularly evaluating its contents, and how to customize it for different crises. She emphasizes the need for preparedness in reputational crises and advises new public information officers (PIOs) on building their first go bag. The discussion also touches on the support agencies should provide to PIOs regarding go bags and concludes with key takeaways on the necessity of having a go bag for every PIO.Sarah's BIO: Sarah Lux earned a bachelor's degree in Anthropology from the University of Central Florida and a master's degree in Public Relations from Full Sail University. Sarah has practiced Public Relations for over 10 years, specifically focusing on community education, government affairs, and crisis communications. She is part of the Florida Association of Public Information Officers' deployment team and a PIO for Florida's Region 5 All-Hazards Incident Management Team. She has been deployed by the state of Florida to aid communications in other counties four times, including Fort Myers Beach after Hurricane Ian. She earned her Master PIO certification in 2024, a federal training program that has accepted and certified less than 175 PIOs in the nation. Lux prides herself on her ability to clearly explain complex governmental matters to citizens in her community. She currently serves as Public Information Manager for the City of Orlando and owns her own communications consulting firm, Lux Communications.SARAH's Go Bag ListSupport the showOur premiere sponsor, Social News Desk, has an exclusive offer for PIO Podcast listeners. Head over to socialnewsdesk.com/pio to get three months free when a qualifying agency signs up.
Eli Williams of Day One Agency joins the conversation to unpack findings from the agency's latest report, Gen Z: Life, Actually. The study challenges common assumptions about Gen Z and reveals a generation that's more multifaceted—and in some ways, more traditional—than many marketers assume.Through the lens of public relations and cultural insight, this episode explores how Gen Z is reshaping expectations around work, money, identity, and influence. Williams outlines three distinct cohorts within the generation and explains how their diverse values are already influencing the future of brand communication.Moderated by Fred Cook, the conversation addresses key questions, including:In what ways is Gen Z more similar to their parents than expected?How do their views on stability, risk, and tradition split across subgroups?Why does financial anxiety shape so many of their decisions?What should communicators understand about Gen Z's internal diversity?How can media literacy become a strategic asset in engaging Gen Z?Key Discussion HighlightsThe report identifies three mindsets within Gen Z:Neo-Traditionalists value stability and lean toward conservative idealsFluid Pragmatists take a cautious, balanced approach to major life decisionsInternet Age Explorers reject conventional paths in favor of experimentation and experienceMoney as a Central ConcernAcross all groups, financial uncertainty plays a central role in shaping priorities, spending, and life planning.A New Life TimelineUnlike previous generations, Gen Z is not in a hurry to pursue traditional milestones like marriage, homeownership, or long-term careers. Their timelines are fluid, self-defined, and experience-driven.The Implications for PRGen Z's complexity demands a more nuanced, culturally aware approach to communication. Understanding their values—and the differences within the generation—is key to long-term engagement.Media Literacy as a Core CompetencyGrowing up in the digital age, Gen Z is becoming increasingly adept at filtering content and questioning sources. Communicators must recognize that this generation does not take information at face value.Time markers00:00 — Understanding Gen Z: A New Perspective06:41 — The Three Cohorts of Gen Z12:09 — Fluid Pragmatists: The Middle Path17:37 — Internet Age Explorers: The Experimental Group25:18 — Navigating the Future of PR with Gen Z31:21 — Media Literacy and the Information Diet of Gen ZFind the report here:Gen Z: Life, Actually – Day One Agencyhttps://d1a.com/perspective/genz-life-actually A production of the USC Annenberg Center for Public Relations at the University of Southern California.
Meghan Clem and Katie Webb Brundige are the creative forces behind Intertwined Inc., bringing decades of experience in hospitality, events, marketing, and design to the art of crafting luxury experiences. Their hospitality collection of brands offers wedding and event production services, social media marketing, and room block management. Known for their creativity, precision, and heart, they also lead RAD Camp, their nonprofit organization dedicated to empowering individuals with disabilities through life- changing and inclusive experiences. Meghan, a University of Southern California graduate with a degree in Public Relations, launched her career in event planning and public communications for the City of Anaheim, later expanding her talents into large-scale production, nonprofit consulting, and social media strategy. Katie, who holds a Bachelor's degree in Hospitality and Tourism Management with a focus in Event Management from San Diego State University, began her journey planning major events for Fortune 500 companies before building a reputation for bespoke event design and multi-day productions across the globe. Together, they've woven social impact into the very fabric of their business model because they believe that luxury and generosity are not mutually exclusive. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.
PRWeek toasted the best international work last week at the PRWeek Global Awards in London. Here's a special behind-the-scenes look at the show with Andy Pharoah, VP of corporate affairs and sustainability at Mars and chair of judges for the awards program. Weber Shandwick was the big winner, taking home six awards from the Jumeirah Carlton Tower, in the heart of Knightsbridge, London.Plus, here's a recap of the biggest marketing and communications news of the week, including Adam Collins stepping down from the top comms job at Molson Coors, major hires at Eli Lilly and Company and Jeep and a tribute to Al Tortorella, a key figure in Tylenol's 1982 crisis response. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Castleigh Johnson is the Founder and CEO of MyHomePathway, a company changing the mortgage acquisition process and expanding opportunities to achieve the American Dream. In this episode, KJ and Castleigh explore the historical context of redlining, the persistent wealth gap, and how innovative fintech solutions can foster equity and transform the mortgage landscape. Key Takeaways: 02:17 Systemic Barriers in Financial Services 05:19 Historical Context: Redlining and Its Impact 09:41 Current Home Ownership Statistics 12:06 Economic Impact of First-Time Home Buyers 21:35 Understanding Mortgage Rejections 24:18 Transparency in Underwriting Quote of the Show (11:00): "Home ownership is a trillion-dollar opportunity, not just a societal issue." – Castleigh Johnson Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Castleigh Johnson: LinkedIn: https://www.linkedin.com/in/castleigh Company LinkedIn: https://www.myhomepathway.com/ How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.
This week, I'm sitting down with PR expert and local Wilmington community builder, Alli Rodriguez. She is the founder and CEO of ARPR and she is here to talk about the power of collaboration & community over competition in business!! From her journey into public relations to her commitment to creating spaces where women can thrive together, Alli shares candid insights into building authentic relationships, showing up as your full self, and why choosing community is always a winning strategy. Whether you're a seasoned entrepreneur or just starting out, this conversation will remind you that you don't have to do business alone!! CONNECT: Follow Alli on Instagram Visit ARPR's Website Follow Wrestling With Life Need social media help?
More Americans are turning down the volume on domestic news — and turning up British voices instead. From BBC to The Guardian, outlets across the Atlantic are reshaping how U.S. audiences see their own country. Why is this happening? And what does it say about trust, tone, and the global conversation? Listen For3:48 British Media's Rising Credibility in the U.S.7:23 Could BBC Influence U.S. Culture?12:29 Feminism, TikTok, and the Tradwife Dilemma18:47 Femininity and Power Around the World21:32 Answer to Last Episode's Question from Guest Sarah Waddington Guest: Helena Humphrey, BBCEmail | X | Instagram | You Tube | Facebook Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
F-Stop Collaborate and Listen - A Landscape Photography Podcast
In this episode of F-Stop Collaborate and Listen, host Matt Payne interviews Zoe Hiljemark, a PR and marketing strategist specializing in helping photographers. They discuss the importance of PR, SEO, and blogging in building a photographer's brand and attracting clients. Zoe emphasizes the changing landscape due to algorithm updates and AI-generated content, and she outlines common PR mistakes photographers make, such as being too broad in their media approaches. She also shares insights on how SEO is crucial for online visibility and talks about how PR can complement blogging to enhance a photography business. Zoe provides actionable steps for photographers to boost their marketing efforts and improve their online presence. Resources/Links: Support the Podcast on Patreon Learn more about Zoe's PR Services Arthelper SERanking Matt's Print Course
This Week: Emily Binder, Monty Hagler, Jason Lonsdale and Augie Ray join Bob to discuss Jaguar's rebrand in hindsight, why sustainability isn't enough, YouTube's new ad placements, Netflix's new ad offerings, plus this week's #FairFailFoul.
Gina Rubel and Jennifer Simpson Carr explore one of the most sensitive challenges law firms face: managing public and media communications during litigation. From defending global brands to navigating precedent-setting cases, they discuss why early engagement with communications professionals is essential, how to strike the right balance between legal accuracy and public clarity, and why “no comment” is never the right response.
In this episode, Lillian and I talk about the importance of looking outside the AEC space to get inspired, prevent burnout, and effectively communicate your firm's brand and strategy. About Lillian: Lillian Parker External Communications Manager | Little Diversified Architectural Consulting Lillian is a curious and enthusiastic communications strategist, relationship builder, and storyteller. Professionally, Lillian serves as External Communications Manager with Little Diversified Architectural Consulting and a freelance copywriter and communications consultant. She is a lifelong learner fascinated by the intersections of language and experience. In all spaces, she strives to move with sincerity and intention. Lillian hails from Montgomery, Alabama, and graduated from Auburn University with bachelor's degrees in Public Relations and Spanish Language. She has resided in Charlotte, North Carolina, since 2018. Outside of work, Lillian enjoys fostering creative talent, binging cultural commentary, and loving on her rescue pup. Links: LinkedIn: https://www.linkedin.com/in/lillianvparker/ Website: littleonline.com
In this episode of 10x Your Team, Camden and Otis McGregor are joined by Katie Smith, the Queen of the Customer Journey, to explore the art of transforming chaos into strategic success. Katie shares her insights on crafting tailored marketing strategies that align with company goals and foster strong teams. With a background in environmental science and psychology, Katie's unique approach empowers businesses to connect with consumers and promote shared values. Whether you're a startup or an established company, this episode offers valuable lessons on driving sustainable growth and creating meaningful customer experiences.More About Katie: Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today's world. Based in Livingston, Montana, Katie infuses her love for adventure and public lands into her work.. With a background in environmental science and psychology, Katie's unique journey from outdoor guiding to a Masters in Public Relations led her to found Wild Path Consulting, where she assists rebels and disruptors in bringing their business visions to life Dedicated to providing the best experience for the customer., Katie crafts tailored marketing strategies that align with company goals, fosters strong teams, and drives sustainable growth.Chapter Titles and Times:Introduction to Katie Smith [00:00 - 05:00]Overview of Katie's background and expertiseIntroduction to the episode's themesThe Art of the Customer Journey [05:01 - 15:00]Katie's approach to transforming chaos into strategic successThe importance of aligning marketing strategies with company goalsConnecting with Consumers [15:01 - 25:00]Strategies for promoting shared values and building strong teamsInsights on creating meaningful customer experiencesDriving Sustainable Growth [25:01 - 35:00]Tips for fostering growth in startups and established companiesKatie's experiences with Wild Path ConsultingLessons from the Outdoors [35:01 - 45:00]How Katie's love for adventure and public lands influences her workThe role of environmental science and psychology in marketingClosing Thoughts and Takeaways [45:01 - End]Final reflections from Katie and the hostsKey takeaways for leaders and marketers#10xYourTeam #CustomerJourneyQueen #StrategicSuccess #MarketingWithPurpose #TeamDrivenGrowth #CustomerExperienceMatters #SustainableGrowth #ValueDrivenMarketing #LeadWithStrategy #ChaosToClarityKatie SmithLinkedIn: https://www.linkedin.com/in/katiesmithwildpath/Website: https://followthewildpath.com/
Last week, my daughter graduated from Loyola University Chicago. After years of watching her build a life—on the field, on the sidelines, in the center of the action—she's stepping into the real world. And like so many graduates right now, she's walking in with drive, uncertainty, and a digital footprint that started long before her first job offer.This episode is a message to her—and to every graduate who needs a little direction that's not sugarcoated. It's a life list. The same one I've given my own kids (sometimes more than once). The same one I use with clients in crisis.In this episode:The top three questions students (and parents) ask me after every keynoteWhy your degree matters less than how well you can read a roomThe habits and mindsets that actually keep reputations intactWhat to say in your first “I don't know what to do” moment at workAnd the one thing every Gen Z grad needs to hear—especially those shaped by the pandemic yearsThis is not motivational filler. It's a real list for the real world. Send it to your grad. Save it for your kid. Or come back to it when your own clarity runs low.Read the entire list here on my PR Breakdown Substack: What No One Tells New Grads About Crisis Communication (And Life) Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ https://www.linkedin.com/in/mollymcpherson/ © 2025 The PR Breakdown with Molly McPherson
Suzanne's Top 5 Clifton Strengths are: Harmony, Empathy, Arranger, Connectedness & Activator. Suzanne Fox Trotter is an Associate Professor and the Director of Student Affairs at the Tufts University Doctor of Physical Therapy Program in Seattle. A proud Auburn Tiger, she began her academic journey in Public Relations but felt a powerful calling to physical therapy—and she's never looked back. Suzanne earned her Master's in Physical Therapy from Emory University in 1995 and went on to complete her Doctor of Science at Texas Tech University Health Sciences Center in 2014. She is a Fellow of the American Academy of Orthopedic Manual Physical Therapists, a recognition of her dedication to advanced clinical practice and dedication to lifelong learning. Suzanne is also one of the co-founders of Tesoro Project, a nonprofit organization committed that is on mission to empower healthcare leaders to heal and transform lives primarily in local Guatemalan communities. Find out your strengths by taking the CliftonStrengths Top 5 Assessment Workshops and Coaching with Barbara Culwell Subscribe & Leave a Review on Embrace Your Strengths
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