Podcasts about Public relations

When people don't trust their institutions, the social fabric of a society is weakened. But that “trust deficit” can — and must — be closed. In this episode of our Future of Africa series, we explore innovative and practical approaches to enhancing trust and cooperation between people and their institutions -- from grassroots communities to global multilateral forums. Featuring Samson Itodo, a renowned advocate for electoral integrity and youth participation in Nigeria; Joseph Asunka, CEO of Afrobarometer; Chernor Bah, Minister of Information and Civic Education from Sierra Leone; and Chimdi Neliaku, a member of the African Union's Panel of the Future and Special Assistant to the Hon. Speaker, House of Representatives of Nigeria on Interparliamentary Affairs and Public Relations, this conversation showcases positive pathways to inclusive governance. Drawing on inspiring personal journeys, Samson shares insights from mobilizing young voters in Nigeria's democratic processes; Chernor brings decades of advocacy experience as a youth leader who successfully integrated young voices into high-level peace, reconciliation, and education campaigns—now working from within government to broaden civic engagement and transparency in Sierra Leone; Chimdi reflects on empowering African youth within AU initiatives, showing how the next generation positively shapes governance; and Joseph brings years of public opinion research to explain the drivers of this trust deficit. Together, they highlight how inclusive leadership and effective citizen-government dialogue foster stronger trust, accountability, and intergenerational cooperation. Effective governance depends on mutual trust—between citizens, governments, institutions, and international organizations. This episode explains how that can be achieved. Samson Itodo represents dynamic young leadership in civil society – he has organized young voters and driven campaigns like “Not Too Young to Run,” giving him on-the-ground perspective on citizens' democratic aspirations and frustrations. Joseph Asunka offers a data-centric perspective, drawing from Afrobarometer's extensive public opinion research across Africa. His expertise in governance, accountability, and citizen engagement sheds light on the continent's internal dynamics influencing its external relations. Chernor Bah brings unique insights from both grassroots advocacy and government leadership, having led global youth initiatives, co-founded the A World at School campaign, and now as Sierra Leone's Minister of Information and Civic Education, actively broadening civic engagement and strengthening trust in government. Chimdi Neliaku represents the young communities and grassroots viewpoint – a young changemaker experienced with the Global Shapers Community and AU's youth initiatives, advocating for the next generation to have a seat at the table.

In this episode of Don't Just Talk, Say Something, Natasha Koifman and Taryn Fisher dive into the world of red carpets and the cultural power they hold — perfectly timed with the Toronto International Film Festival. From their love of film festivals to the influence of celebrity dressing, Natasha and Taryn explore how red carpet moments shape fashion, beauty, and pop culture, while also driving consumer trends. They discuss the business side of these high-profile events, highlighting how carpets impact both global fashion houses and emerging designers, as well as the ripple effects across beauty, hospitality, and the local economy. They also share personal experiences from years of working on red carpets, collaborating with celebrities, and creating authentic moments that resonate. Beyond the glamour, the red carpet represents influence, opportunity, and storytelling on a global scale — and during TIFF, Toronto truly becomes Hollywood North.  

Political analyst David Heurtel is a counsel at Fasken with experience in Government and Public Relations, Environment, Climate Change and Immigration. He can be heard regularly on Montreal Now with Aaron Rand.

In dieser Folge von Healthcare EsPResso knüpfen Alicia, Torsten und Yvonne an Folge 37 an und widmen sich erneut dem Thema Women's Health. Diesmal gibt Yvonne exklusive Einblicke in ein gemeinsam mit ihrem Team organisiertes Lunch-Event zum Thema Frauengesundheit in Berlin. Der Fokus des Events lag auf den Themen Healthcare, Digitalisierung und Forschung – mit spannenden Diskussionen zwischen Gründerinnen, Wissenschaftlerinnen und Branchenexpertinnen – moderiert von FemTech-Pionierin Ida Tin, der Erfinderin der App Clue. Zudem erfahrt ihr, warum Frauengesundheit weit über gynäkologische Themen hinausgeht, welche Lücken es in Forschung, Versorgung und Finanzierung gibt und wie der Women's Health Indicator von Weber Shandwick dabei hilft, datenbasiert Handlungsfelder zu identifizieren. Dazu gibt es außerdem noch Tipps für eine gelungene Eventorganisation und Annahmen darüber, wie es wohl in diesem wichtigen und dynamischen Themenfeld weitergeht. Reinhören lohnt sich! Weiterführende Infos zu dem Thema: https://www.linkedin.com/feed/update/urn:li:activity:7338567768646037505 https://webershandwick.de/news/roundtable-discussion-on-womens-health https://webershandwick.co.uk/womens-health

A twenty-two-year-old cancer survivor and amputee, Terry set out from St. John's Newfoundland in April 1980, aiming to run across Canada to raise money for cancer research. His first months on the road in Atlantic Canada and Quebec were not only physically taxing—he ran the equivalent of a marathon a day—but frustrating as Canadians were slow to recognize and support his endeavor. That all changed when he met a young man named Bill Vigars, who on behalf of the Canadian Cancer Society led a campaign to ensure that every person in Canada knew the story of this outstanding young man. Vigars was by Fox's side through all the highs and lows until the tragic end of his journey in Thunder Bay. A recurrence of his cancer cut short Terry's dream and, soon, his life. Now, for the first time, Vigars tells the inside story of the Marathon of Hope—the logistical nightmares, boardroom battles, and moments of pure magic—while giving us a fresh, insightful portrait of one of the greatest Canadians who ever lived. Bill Vigars was the Director of Public Relations and Fundraising for the Canadian Cancer Society's Ontario Division, and acted as Terry Fox's public relations organizer, his close friend and confidante. He set up several key events as the Run entered Toronto. Image Credit: Sutherland House If you like our work, please consider supporting it: bit.ly/support_WTY. Your support contributes to the Champlain Society's mission of opening new windows to directly explore and experience Canada's past.

Frau Goethe liest (FGL)"Rath" von Volker Kutscher – Rezension(Hördauer ca. 10 Minuten)Gereon Rath hat uns Leser über 20 Jahre begeistert. Zwischenzeitlich sind die ersten der zehn Bände als Serie Babylon Berlin verfilmt worden. Am 30. August verleiht Radio Bremen dem Autor Volker Kutscher den Krimipreis für den Abschlussband Rath.Eine Rezension von Heike Stepprath.Sprecherin Heike StepprathHat Ihnen diese Rezension gefallen, mögen Sie vielleicht auch diese Sendung.Schnitt: Jupp Stepprath, Realisation: Uwe Kullnick Ich heiße Heike Stepprath und blogge unter Frau Goethe liest. Vor wenigen Jahren habe ich mich zum Studium von Public Relations entschlossen und das mit meiner Vorliebe zur Literatur verbunden. Mein Bücherregal ist mit Belletristik, Krimis, aber vor allem historischen Romanen gefüllt. Lesen ist bei mir eine Tagesroutine, die auch an stressigen Tagen unbedingt dazu gehört. Rund 120 Bücher lese ich jährlich und davon werden 80 rezensiert. Zum Austausch mit anderen Lesebegeisterten nutze ich liebend gerne Leserunden, Blogtouren, und Interviews. Artikel und Berichte über Veranstaltungen ergänzen das Thema rund ums Buch. Häufig habe ich Gelegenheit, Autoren zu treffen und mit ihnen Podcasts aufzunehmen.Wenn dir Rezensionen gefallen, hör doch mal hier hinein.  

REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig MinassianThis week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand.Here are a few key takeaways from the episode:Comedy brings people together to talk about a variety of topics (if done right)Craig is a savant when it comes to bringing together of possibility, responsibility, and participationThere is a great influence in not only your bosses but also your peersWant to publish a tweet? Do this first... NOTES:Clinton Global InitiativeStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

The word “impression” is a very intriguing one in the world of marcomms. As a savvy brand, you certainly want to make an impression. However, as a savvy brand, you also understand that an impression is no longer that Holy Grail metric to which your efforts should aspire.During this podcast, Spectrum Science's Bryan Blatstein (EVP and head of media) and Allie Golden (Group SVP, client services) discuss the importance ofstrategically combininginfluencer authenticity with media muscle, patient-first design and campaign tools that empowerreal action.Many lessons will be gleaned from this conversation by communicators in all industry verticals about selecting the right influencer, engineering media on day one and working with journalists in a manner that has both near- and long-term benefits for all parties. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

What makes Hatch chili peppers so delicious and sought after? It's the unique microclimate where they grow. They are named for the tiny town of Hatch, New Mexico, which sits at a towering elevation. It's no wonder they've risen to such great heights in the culinary world. This week, we're joined once again by “The Produce Expert,” Robert Schueller, who will tell us all about these peppers with a cult following.Robert is the Director of Public Relations at Melissa's Produce, the largest distributor of specialty produce in the United States. Robert has been featured everywhere from national TV segments to major newspapers, bringing insight, passion, and a deep understanding of the produce industry to audiences across the country. He's also the author of several books about fresh fruits and vegetables, making him not just a spokesperson for Melissa's but a true educator and advocate for eating seasonally and adventurously.In this episode, Robert will also tell us about the delicious new varieties of grapes and melons that are in season right now. Tune in to hear about the hottest and sweetest fruits and veggies of the season!

Afriforum has welcomed a Cape Town Equality Court ruling that found EFF leader Julius Malema guilty of hate speech. The decision relates to a 2022 speech tied to a 2020 incident at Brackenfell High School. Judge Mark Sher ruled Malema's remarks, calling for violence against white men were meant to incite hatred. The EFF was also held co-responsible for endorsing Malema's statements. Elvis Presslin spoke to Ernst van Zyl, Head of Public Relations at AfriForum

Political analyst David Heurtel is a counsel at Fasken with experience in Government and Public Relations, Environment, Climate Change and Immigration. He can be heard regularly on Montreal Now with Aaron Rand.

Dear PR Friends !A few days ago, during a meeting with a client, I got THE question:"What's the point of PR today?"The underlying question: in the age of social media and artificial intelligence, is it still worth investing time and money into a public relations campaign?Here's the spontaneous answer I gave:Public relations is the best organic part of your marketing plan.Why?Because even today, when a journalist chooses to tell your story, you don't pay them.When an influencer decides to share your products or services with their audience, you don't pay them either.That's what "organic" means: unpaid content.Of course, there are gray areas.If an influencer talks about you spontaneously and their followers respond positively, you'll probably want to take it further with them --- contests, promo codes, paid partnerships.That way, you keep engaging with that influencer's community.It's the same with a journalist: if their article creates a buzz, why not follow up by investing in an advertising campaign in their media outlet?We must continue supporting our media. They not only allow us to share who we are, but also to reach potential customers, often unexpected ones, who aren't always on social media.I asked Google: How many people will not have internet access in 2025?Answer: nearly 32%.And if you leave the big urban centers, how many people simply can't afford a computer or a smartphone?Close to home, my 84-year-old mother recently started using an iPhone.Yes, she's connected now --- but she still reads her newspapers in print and watches TV.The media landscape has changed, that's true.But why ignore a 40+ audience that's often absent or barely active on social media?So, what's the point of PR today?To get people talking about you. To make you known.With over 30 years in communications, I've seen public relations constantly adapt, embracing new technologies --- and I know it will be the same with artificial intelligence. It's a tool, not an end in itself.And even if some dream of replacing humans with robots, I don't see how a machine could ever replace the art of building authentic relationships, which is, at its core, the very essence of public relations.And before we end this podcast, I invite you to consider learning with me: How to get featured for free, or the best program yet.6 simple steps to create your own PR campaign, and I will help you get easily your first feature.Don't miss our last 2 cohorts of the year:• September 29, 2025, and• November 3, 2025 --- the final ones this year.It's all been simplified to help you take action right away and start sharing your story.Sign up for the waitlist here:NataBE THE FIRST: WAITING LIST ➤ https://prschool.natapr.com/get-featured-for-free-waitinglistTO SEE THE PROGRAM: HOW TO GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_enWORKSHOP -- WRITE AND IRRESISTIBLE PRESS RELEASE ➤ https://event.webinarjam.com/register/34/8or45hnz6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelSIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37

On this very live episode of #LatinosOutLoud, Rachel La Loca is on Sixth Avenue, Nueva Yorrrk with the crew covering the 43rd Annual Dominican Day Parade. The flags, the culture and unity was felt along the parade route and throughout New York City, as a result of a very successful, safe and symbolic celebration. The episode features interviews with parade honorees, community leaders, scholarship reappoints, and lots of comedians, and collaborators, artists and creatives along the way. Rachel even did a live segment with @thekidmero and for @pix11news and had a piece of delicious fried chicken from her friends @blackRose @JasminRuiz @crissosa @lindtheactress @saulmaariagomez @wavey Hear from voices like: Andrew Cuomo, Governor of New York State NYC Public Advocate - Jumaane D. Williams Executive Director of the NYC Office of Nightlife - Jeffrey Garcia NY State Assemblywoman - Jenifer Rajkumar National Director of Public Relations, Goya Foods - Rafael Toro Partner, Freedom Studios, Inc. - Meiling Macias-Toro Artists and Comedians like A-Nova, Black Rose, Celines Toribio, Cris Sosa, Genny Gen, Ken Starrrz, Linda Martinez, Wavey, Samuel Maria Gomez, Sue Fearless, The Waffle Chic, the first EVER guest on this podcast and more!

The BanterThe Guys discuss changes in how vintage port is aging and then (somehow) pivot to mezcal. Like wine, agave spirits are tied to the land and the magicians who create it.The ConversationThe Restaurant Guys host the founders of Southern Smoke Foundation Chris Shepherd and Lindsey Brown to share the origins of the foundation and how it operates today. Southern Smoke supports hospitality workers and beyond by facilitating services for those in need. They host a festival with dozens of talented chefs, great music and even fly fishing.The Inside TrackThe Guys get the inside track on the Southern Smoke Festival. “It's five hours of Heck, Yes!” Chris Shepherd on The Restaurant Guys Podcast 2025BiosLindsey BrownLindsey Brown spent a decade as Director of Marketing and Public Relations for the Greater Houston Convention and Visitors Bureau.In 2015, she co-founded the Southern Smoke Foundation. The following year, she launched her own firm, Lindsey Brown Public Relations, which she led until she became Executive Director of the foundation in 2023.Chris ShepherdAfter nearly a decade working in the city's high-end culinary scene, Chris Shepherd launched Underbelly, a restaurant concept designed to celebrate Houston's uncelebrated cultures. He published his first cookbook Cook Like a Local in 2019, to highlight Houston's food scene and the people behind it. Through his work, Chris has been honored with a James Beard Award for Best Chef: Southwest, two James Beard nominations for Underbelly, and several “Best Of” list appearances in national publications. InfoSouthern Smoke Foundationhttps://southernsmoke.org/Eat Like a Local on YouTubehttps://youtube.com/playlist?list=PLE9Pqq0sa8JN0SYXuL82IdCd7Ep_oTexE&feature=sharedThe Martini Expo!Presented by the award-winning publication The Mix with Robert Simonson https://martiniexpo.com/Sept 12 & 13, 2025 @ Industry City in BrooklynJoin us for martini experiences with acclaimed guests (see martiniexpo.com)Restaurant Guys Regulars get a 10% discount. Subscribe at https://www.restaurantguyspodcast.com/ Our Sponsors The Heldrich Hotel & Conference Centerhttps://www.theheldrich.com/ Magyar Bankhttps://www.magbank.com/ Withum Accountinghttps://www.withum.com/ Our Places Stage Left Steakhttps://www.stageleft.com/ Catherine Lombardi Restauranthttps://www.catherinelombardi.com/ Stage Left Wineshophttps://www.stageleftwineshop.com/ To hear more about food, wine and the finer things in life:https://www.instagram.com/restaurantguyspodcast/https://www.facebook.com/restaurantguysReach Out to The Guys!TheGuys@restaurantguyspodcast.com**Become a Restaurant Guys Regular and get two bonus episodes per month, bonus content and Regulars Only events.**Click Below!https://www.buzzsprout.com/2401692/subscribe

Iva Chen is a dynamic entrepreneur, CPA, and community advocate whose career spans finance, hospitality, and small business empowerment. A UC Santa Barbara graduate, she began at Deloitte before holding leadership roles at Nestlé USA, CBS Paramount, and The Capital Group. Currently CEO of IOC Design & Consulting and Chief Development Officer of Lady Luck Gourmet, she develops and operates airport restaurants and retail concessions, bringing local and minority-owned brands into major airports. Her entrepreneurial ventures have ranged from matchmaking to launching a pizza chain in China, showcasing her creativity and adaptability. Iva also serves as VP of Public Relations for the Los Angeles Chapter of AMAC, co-founded the Association of Asians in Aviation, and was named “Mentor of the Year” by UCLA's Riordan Programs. She sits on advisory boards, supports inclusive economic development, and is passionate about equity, mentorship, and leadership development. Outside of work, she is an Army ROTC Bootcamp graduate, two-time triathlete, wife, mom of two, foodie, and lifelong learner, recently earning her WSET Level 1 certification in Wines.

Ayeni Adekunle Samuel argues that Africa is often misunderstood or reduced to oversimplified stereotypes by global brands, agencies, and even tech platforms.  Despite Africa's complexity, diversity, and economic importance, key decisions — including PR, marketing, and tech strategies — are still shaped in places like New York and London, often without African expertise or context. Ayeni shares his personal journey as a Nigerian entrepreneur building a pan-African and international PR firm, highlighting both the structural barriers (like bias, access to capital, lack of representation) and the opportunities (especially in areas like AI and local innovation).Listen For4:15 The Africa Strategy Mistake Global Brands Keep Making7:41 The Case for Local Advisors12:36 PR Prejudice: The Hidden Hurdles African Firms Face Abroad16:30 Africa Has Talent, But Not Opportunity17:10 Answer to Last Episode's Question from Guest David GallagherGuest: Ayeni Adekunle SamuelWebsite | Email | InstagramStories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Ann talks with Stephen Newby, professor of Music, Inaugural Lev H. Prichard III Endowed Chair in the Study of Black Worship and Ambassador for The Black Gospel Music Preservation Program at Baylor University, and Robert Darden, Emeritus Professor of Journalism, Public Relations & New Media at Baylor University, Authors of the book Soon and Very Soon: The Transformative Music and Ministry of Andraé Crouch. We get some great music and Act Locally Live from Elizabeth Riley. Learn more about your ad choices. Visit megaphone.fm/adchoices

Natalie Carmolli manages Public Relations for Spring Meadow Nursery and Proven Winners® ColorChoice® shrubs. She grew up in the floral industry and holds a bachelor's degree in theatrical arts, along with a Certificate of Mastery in tree and shrub identification from Longwood Gardens. An avid gardener and dynamic communicator, Natalie is passionate about sharing her love of gardening with shrubs, whether online, traveling across the country, or in her own backyard.

In this episode of Don't Just Talk, Say Something, Natasha Koifman and Taryn Fisher get personal, asking each other the kinds of questions you may not know about someone — even if you've worked with them for years. They share stories about their upbringings, both born outside of Canada, and how those early experiences shaped who they are today — personally, professionally, and as entrepreneurs. From navigating career challenges to leading teams, mentorship, and managing the delicate balance between business and home life, Natasha and Taryn open up about what work-life balance really looks like today. The conversation touches on parenthood, leadership, and the most challenging moments in their careers, offering a rare glimpse into the experiences that brought them to where they are today. It's a candid, thoughtful discussion about resilience, growth, and the lessons learned along the way.

Political analyst David Heurtel is a counsel at Fasken with experience in Government and Public Relations, Environment, Climate Change and Immigration. He can be heard regularly on Montreal Now with Aaron Rand.

In this episode of Leadership Bites, Guy Bloom interviews Rod Cartwright, a crisis management expert, who shares insights on the importance of crisis preparedness, the role of human systems, and the impact of social media on crises. Rod discusses his background in public relations, the significance of leadership in crisis situations, and the need for organizations to focus on character and culture. He also highlights the importance of crisis simulations and training, and the findings from his recent Reputation Risk and Resilience Report.TakeawaysCrisis management involves preparing for major moments that threaten reputation.Organizations often seek help too late, when crises occur.Crisis preparedness should be embedded in organizational culture.Human systems are crucial for effective crisis management.Crisis simulations help organizations prepare for real-life scenarios.Character and culture are as important as operational capability.Social media can amplify crises beyond control.Crisis training should create a safe space for learning.Organizations must focus on relationships, not just reputation.Crisis management requires a long-term perspective. Chapters00:00 Introduction to Crisis Management02:54 Rod's Background and Experience06:11 Understanding Crisis Preparedness08:44 The Importance of Human Systems in Crisis11:47 Case Study: Coldplay CEO Crisis14:45 Character vs. Capability in Crisis Management17:44 Crisis Simulations and Training20:41 The Role of Leadership in Crisis23:48 The Future of Crisis Management26:42 The Impact of Social Media on Crises29:26 The 2025 Reputation Risk and Resilience Report32:25 Long-term vs. Short-term Thinking in Organizations35:14 Conclusion and Future DirectionsTo find out more about Guy Bloom and his award winning work in Team Coaching, Leadership Development and Executive Coaching click below.The link to everything CLICK HEREUK: 07827 953814Email: guybloom@livingbrave.com Web: www.livingbrave.com

The Roundtable Panel: a daily open discussion of issues in the news and beyond. Today's panelists are Preceptor in Public Speaking, Strategic Communications, and Public Relations for the Faculty of Arts and Sciences at Harvard University Terry Gipson, Grants analyst Emily Honen, and Mayor of the City of Albany Kathy Sheehan.

The countdown to the State Fair of Texas is officially on — and this year we're sharing a new way to celebrate before the gates even open. Saddle Up, a lively fundraising event at The Rustic, is set for Wednesday, September 10, and promises a night of great music, good food, and plenty of Fair fun. We sat down with Karissa Condoianis, Senior Vice President of Public Relations for The State Fair of Texas to hear all about the performances, the atmosphere, and why this is going to be the can't-miss night out in September.Whether you're a longtime Fair fanatic or just looking for a reason to dust off your cowboy boots, this is one night you don't want to miss. Grab your friends, grab your boots, and get ready to Saddle Up!This episode is sponsored by: Cambridge Caregivers Kathy L Wall State Farm Agency | Mother Modern Plumbing | SA Oral Surgeons | Please show your support for the show by visiting our amazing sponsors.

REMIX: Album 4 Track 8 – Jane Lee, Founder, Launch Pop  Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learned from starting in the corporate world to her journey to and through entrepreneurship. From eating seaweed from the beach to survive to launching multiple successful businesses and everywhere in between.  An episode perfect for those who are in the midst of entrepreneurship or who are thinking about venturing out on their own. GEMS are dropped from this Toronto native. Key Takeaways: There are technically-focused strategies that you can execute yourself as you build your brand to test out the product before launchDon't love your product too much, allow yourself to pivot.Speed Up to Slow DownIf you won't bet on yourself. Why would anyone else?  NOTES:Learn more about Launch PopStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter 

The latest guest on The PR Week podcast is Torod Neptune, a veteran of prominent in-house and agency roles from Medtronic to Waggener Edstrom. Neptune is also a member of the 2025 PRWeek Hall of Fame class, announced just this morning, alongside other industry heavyweights. Now a member of the faculty of the University of North Carolina, Neptune talks about PR and communications in academia, as well as the biggest marketing and communications news of the week, including PRWeek's profile of OpenAI communications leader Hannah Wong.  Plus, remembering longtime Southwest Airlines head of PR and culture Ginger Hardage, who passed away last Saturday.    AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Ari Ackerman, founder of the groundbreaking app BunkOne and minority owner of the Miami Marlins, opens up about his unique journey from tech innovator to MLB executive. He reflects on his Jewish identity, activism, and the urgent challenges facing the Jewish community today. Ackerman highlights the importance of fostering Jewish pride in future generations, shares insights on Israel’s global perception, and offers inspiring advice to young people about following their passions and embracing life’s challenges. The Karol Markowicz Show is part of the Clay Travis & Buck Sexton Podcast Network - new episodes debut every Wednesday & Friday. Follow Ari on Instagram See omnystudio.com/listener for privacy information.

Greg Efthimiou, Vice President of Public Relations at GoDaddy, discusses the web services company's brand transformation based on a reorientation toward serving small business entrepreneurs. He highlights GoDaddy's ‘culture of experimentation' to promote innovative ideas. Greg also reflects on the company's 2025 Cannes Lions award-winning Super Bowl ad campaign.D S Simon Media is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards. To learn more about D S Simon Media's services, email us at news@dssimon.com.

Why is the PR industry still having the same tired conversation? Year after year, event after event… while the world moves on without us? We talk about getting a seat at the table, then sit quietly when we do. We debate metrics like we haven't had decades to solve them. We celebrate awards for campaigns that often say nothing and change even less.We hold events that are same panel conversations… different year.Somewhere along the way, the industry built for cultural leadership got stuck in a cycle of repetition, imposter syndrome, and comfort. David Gallagher of Folgate Advisors is a veteran voice who's seen the industry from the inside and isn't afraid to say what others won't. It's time to stop outsourcing our thinking and start redefining what this industry is actually for. Listen For4:58 Are We Really as Dynamic as We Claim?10:22 Why PR Avoids True Innovation11:34 How PR Lost Its Science-Driven Edge17:43 Following the Wrong Model: PR as Advertising's Shadow19:30 Answer to Last Episode's Question from Guest Bill Welser Guest: David Gallagher, Folgate AdvisorsEmail | LinkedIn | Folgate LinkedIn Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Send us a textIn this episode, Matt Dzugan joins host Jason Mudd to discuss how PR pros can use data, AI, and smarter tools to improve media outreach.Tune in to learn more!Our Guest:Our episode guest is Matt Dzugan, senior director of data at Muck Rack. As a software engineer, he contributes to building tools that help journalists and PR professionals collaborate more effectively. With a strong background in full-stack development, he focuses on creating scalable, user-friendly solutions in the media tech space.Five things you'll learn from this episode:1. How to use PR software to streamline journalist research and pitching2. Why understanding journalist preferences improves outreach effectiveness3. What data points matter most when evaluating earned media success4. How Muck Rack supports PR teams through integrations and automation5. Trends in AI, media relations, and PR measurement that pros should watch Quotables“We're building tools that PR pros actually use and value every day.” — @mattdzugan“Better media outreach starts with better journalist insights.” — @JasonMudd9“PR is evolving fast. You need the right tools to keep up.” — @mattdzugan“Good PR tech doesn't replace relationships — it enhances them.” — @mattdzuganIf you enjoyed this episode, please take a moment to share it with a professional colleague or friend. You may also share your experience with others, buy me a coffee, or leaving us a quick podcast review.About Matt DzuganMatt Dzugan is a senior software engineer at Muck Rack, where he helps develop tools that empower journalists and PR professionals to collaborate more effectively. With a background in full-stack development, he brings a thoughtful, systems-oriented approach to building reliable, scalable software that meets the media industry's evolving needs. His work spans from backend architecture to user-facing features, all designed to enhance the transparency, speed, and efficiency of media workflows.Beyond writing clean, maintainable code, Matt is known for his collaborative mindset and dedication to continuous improvement. He actively engages with cross-functional teams to ensure that engineering decisions align with product goals, and he's always looking for ways to optimize performance and user experience. At Muck Rack, Matt plays a key role in helping the company scale its platform to support a growing user base while staying true to its mission of supporting a free and sustainable press.Guest's contact info and resources:Matt Dzugan on X (@mattdzugan)Matt Dzugan on LinkedInMuck Rack's websiteWhat is AI Reading?Generative PulseAdditional Resources:Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Erika is the founder and lead teacher of Inglés Pa' Mi Gente, an online platform empowering Latino immigrants in the U.S. through practical English. Born in Colombia and raised between cultures, she knows firsthand the challenges of adapting to a new country and language. With degrees in Hospitality & Tourism, Public Relations, and English Philology, plus TEFL and translation certifications, Erika combines academic expertise with real-life experience. She has taught in Spain, Ireland, Colombia, Russia, and the U.S., creating a welcoming space where learning English focuses on connection and progress, not perfection. Through her programs Inglés desde Cero and La Ciudadanía Paso a Paso, Erika has helped thousands gain the confidence and skills to thrive in their communities.   www.inglespamigente.com https://open.spotify.com/show/3kjwdn64m2otD2V1uCxjVe?si=pqFEKftYTt2WLtCLjjlkqw https://www.instagram.com/inglespamigente/    

In this episode of Don't Just Talk, Say Something, Natasha Koifman and Taryn Fisher explore the difference between being an “influencer” and being influential — and why it's important to define what those terms mean for your brand or client. Drawing on their experiences working with creators, tastemakers, and industry leaders, Natasha and Taryn share insights into how brands can identify the right partners: those who align with their values, genuinely love the products they promote, and can build trust with their audiences. Because while reach matters, it's most impactful when it connects organically with the right people. The conversation also covers best practices for influencer partnerships, the importance of authenticity, and how to balance data-driven selection with human intuition. Whether it's press trips, content collaborations, or choosing the right voices to represent a brand, Natasha and Taryn highlight why influence is about resonance and alignment — not just numbers.  

REMIX: Album 7 Track 13 - The “I”s of Marketing w/Ian BaerBrand Nerds, Brand Nerds, Brand Nerds — today's episode is a special one!We're joined by the incredible Ian Baer, a visionary marketer and strategic problem solver whose journey will leave you inspired. From discovering the magic of marketing at a young age to becoming a trusted advisor to top brands, Ian brings insights, wisdom, and energy you won't want to miss. Here are a few key takeaways from the episode:Living a problem solving mindsetDon't always follow the herdIt's not always what it does - it's about how you feelChase learnings not dollarsBe a disciple for goodPeople do what you pay them to doStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

In this episode of The PR Week, Steve Barrett and Frank Washkuch sit down with Ron Berkowitz, founder and CEO of Berk Communications, to discuss his career in sports and entertainment PR, from working for George Steinbrenner to an era when athletes are also global influencers. Plus, the biggest marketing and communications news of the week, from Shamrock Capital's acquisition of the Penta Group to WPP's latest quarterly earnings and ICR CEO Tom Ryan's decision to step down.   AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Jason Jones is the founder of Jones Literary, a longtime Nashville publicity firm, working with authors, experts, publishers and media around the world. With over twenty five years of experience in public relations, Jason joins us to talk about how authors should be using public relations, as well as his Local PR Toolkit. //Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

In our final episode on PRGN's 2025 Influence Insights research, Andy See reflects on the survey results from an APAC perspective, highlighting the distinct challenges and opportunities for brands in the Asia-Pacific (APAC) region. Andy, Bill, and Adrian talk about how cultural, regulatory, and market dynamics impact brand strategy and communication approaches in APAC and beyond. Their discussion underscores the importance of adapting strategies to local contexts and cultural nuances. Download PRGN's whitepaper on insights from the 2025 global survey on Brand Influence.Key Takeaways The PRGN survey offers vital insights into brand influence across diverse global markets, reaffirming the need for customized communication strategies. The Asian market is evolving, with growing emphasis on establishing trust and reputation among local brands. Consumer expectations are evolving, merging traditional PR objectives with immediate sales goals. Cultural differences shape perceptions of technological innovation and emotional connections in various markets. Thought leadership in the APAC region faces challenges due to cultural norms favoring discretion over public exposure. Collaboration with local experts is crucial for crafting effective strategies and navigating the complexities of market penetration in diverse contexts. About the Guests Andy See Teong Leng is Principal Partner and Managing Director of Perspective Strategies, a strategic communications and issues management firm in Kuala Lumpur, Malaysia. Andy founded the firm in 2006 after working with multinational and local consultancies including The Boston Consulting Group (BCG) and Edelman for more than a decade. Perspective Strategies has built a solid reputation for quality strategic counsel and is one of the leading PR and Strategic Communications consultancies in Malaysia. Andy adopts a hands-on approach to his work and the business. Besides managing the firm, he leads strategic client relationships and coach corporate spokespersons in their media and stakeholder engagements. He is also an Adjunct Professor in the School of Media and Communication, Taylor's University and a past president of the Public Relations and Communications Association of Malaysia (PRCA Malaysia). He speaks regularly at industry events and contributes thought leadership articles on PR, Leadership, Strategy, Sustainability and Communications. Bill Southard is founder and CEO of Southard Communications in New York. He also serves as Marketing Committee Chair for PRGN. Bill launched Southard Communications in 1994 and has since experienced consistent and considerable growth and today represents a broad range of clients across a myriad of industries. In his day-to-day role at the agency, Bill drives the creative process, provides ongoing strategic counsel and manages all crisis communications on behalf of agency clients. With more than 35 years of communications experience, Bill has counseled some of the country's leading Fortune 500 firms. Prior to founding Southard Communications, he was president of Earle Palmer Brown Public Relations and previous to that General Manager with Dorf & Stanton Communications.About the Host

What does it really take to become a professional coach?   In this episode, you'll hear the story of one coach who transitioned from a high-level corporate and nonprofit career into a thriving part-time coaching practice designed to fit her life and values. If you're wondering how to get started, how to build gradually without overwhelm, or how to align your coaching with your faith, this conversation offers clarity and practical guidance.   In this episode, you'll discover: A real-life example of how to transition into coaching from another profession Why starting slow can be a smart strategy for long-term success How to market your coaching services without pressure or expensive campaigns What makes professional training worth the investment How to build a sustainable business that supports your life, not the other way around   You'll walk away with encouragement, practical ideas, and renewed confidence for taking your next step in the coaching journey.   About Jenn Nickel, PCC Jenn Nickel is a PCC level life and leadership coach who began her training at PCCI in 2018 and joined the faculty this year. She's had her own coaching practice for 6 years where she partners with for-profit andnon-profit leaders to help them live and lead with intentionality.   Before she began coaching, she spent 13 years with a multi-national insurance company in roles ranging from product development to sales and marketing, working with Wall Street and institutional investors. During some of that time, she and her husband Mark lived in Dublin, Ireland for her job. Once her children were born, Jenn moved into a decade of non-profit work in her city where she held various board and staff roles and was chairperson of the board of a non-profit she helped start. Now she gets to utilize her experience in for-profit and non-profit as she coaches leaders in both of those worlds. Jenn did her undergraduate in Public Relations and Marketing at Western Kentucky University and obtained her MBA at Indiana University Southeast.   Connect with Jenn Nickel: jlnconsultants.com --- Start your journey to become a Professional Christian Life Coach!  Connect with an Academic Advisor: https://calendly.com/d/cqkt-5nf-5pw/connect-with-an-academic-advisor?utm_source=podcast Join the Facebook Group: www.facebook.com/groups/professionalchristiancoaching/ Our gift to you! 15+ Hours of FREE Training "The Ultimate Christian Coaching Bundle": https://professionalchristiancoaching.com/bundle PCCI Website: https://professionalchristiancoaching.com/ YouTube: https://www.youtube.com/@ChristianCoaching/videos

What does it take to rebrand an entire nation? Not just a logo or slogan—but the name itself. Gökhan Yücel helped lead the campaign to officially shift the international name from Turkey to Türkiye.  It's a move that goes far beyond semantics—touching diplomacy, identity, and global perception. Gökhan pulls back the curtain on how such a monumental change has been communicated to the world and why it matters more than most of us think. But this conversation goes even deeper. From repositioning Türkiye as the “nexus of the world” instead of merely a bridge between East and West, to attracting the next generation of global investors, to reshaping the way governments confront disinformation and how strategic storytelling can reshape the image of an entire country. Listen For3:06 Renaming a country… where do you even start?6:53 How “country as brand” became a global strategy9:42 “Hype is the new narrative” 13:57 Branding Türkiye for audiences in the West16:33 From SEO to AEO — marketing in the AI era18:15 Answer to Last Episode's Question from Guest Bill Welser IVGuest: Gökhan Yücel, Campaign Designer Hello Türkiye Country Rebranding CampaignEmail | X | LinkedIn Hello Türkiye Campaign (YouTube)Türkiye Century Campaign (Official Site) Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Carolyn Mullen, ASTHO Senior Vice President of Government Affairs and Public Relations, shares more of her story in this installment of Get To Know ASTHO; Juliane Walker, Public Health Program Specialist at the Wichita State University Community Engagement Institute, discusses the Public Health Employee Well-Being Assessment Guide; an article published in the Journal of Public Health Management and Practice takes a deeper look at using AI to expedite content analysis of real-world public health documents; and Dr. Susan Kansagra, ASTHO Chief Medical Officer, helped author a blog article that provides insights from several executive leadership coaching events. ASTHO Web Page: Federal Government Affairs Kansas Health Institute Web Page: Public Health Employee Well-Being Assessment Guide Journal of Public Health Management and Practice Web Page: Content Analysis of Social Determinants of Health Accelerator Plans Using Artificial Intelligence – A Use Case for Public Health Practitioners ASTHO Blog Article: Insights from Executive Leadership Coaching for Public Health and Community Leaders  

Want to land more stories? There are rules. In this solo episode, host Jody Fisher lays out the 10 Commandments of Pitching Media — the hard-earned rules every PR pro should follow if they want to break through the noise and get reporters to pay attention. From crafting the perfect subject line to building real relationships with journalists, this episode is packed with actionable advice for beginners and seasoned pros alike.

On this episode of #LatinosOutLoud, @RachelLaLoca is on location for the prelude to the parade of the year....the National Dominican Day Parade! This Dominican parade weekend she had the privilege of attending the Mayor's reception for Dominican Heritage at Gracie Mansion, where she conducted mini-interviews with founder of Dyckman Beer, Juan Camilo + Madrina and Padrino of this year's parade, Executive Producer and Partner of Freedom Studios, Meiling Macias-Toro and her husband, Rafael Toro who is the National Director of Public Relations for Goya Foods and more! The next day, she attended the #NatDDP Gala, where she got to chat with parade honorees, such as former guest of the podcast, #TheKidMero, +Deputy Mayor of Strategic Initiatives, Ana Almanzar + Concert Producer, Saucy and more! The National #DominicanDayParade is more than a parade—it's a movement. Your support fuels the 43rd celebration:

Agua Caliente Band of Cahuilla Indians Director of Public Relations Kate Anderson and PSUSD Teacher on Special Assignment Russell Eves 

SEASON 4 EPISODE 2: COUNTDOWN WITH KEITH OLBERMANN A-Block (1:45) SPECIAL COMMENT: The United States of America does not have a functioning government. The Trump Dictatorship and the Library of Congress – Congress which Mike Johnson runs via a porn app – DELETED part of the official online edition of the Constitution – the part that limits the suspension of Habeas Corpus and bans presidents accepting foreign bribes. The Library says it was a coding error and would be fixed soon…ish. Yeah, the coding in Trump’s DNA. The White House had to DENY that the White House Chief of Staff was to meet last night with the Vice President, the Attorney General, the Deputy Attorney General, and the FBI Director to discuss what to DO about the Trump/Epstein cover-up scandal, and what to do WITH the RECORDING of the Deputy Attorney General’s two days’ of bargaining with a convicted pedophile and child sex trafficker… and nobody seemed to notice that the headline was that WHATEVER the Chief of Staff, A-G, Deputy A-G, and FBI Director WERE meeting with the Vice President ABOUT… the PRESIDENT WASN’T GOING TO BE THERE. There is no competent executive authority, no congressional or senate oversight, no reliable judiciary. The United States of America does NOT NOW have a functioning government. The nominal president has spent the last few days making up economic statistics and poll numbers and threatening his predecessors with prosecution for imaginary crimes punishable by death while wandering around the roof of the White House, and phoning in to a business network with racist moronity the content of which is just this side of a 19th century minstrel show, or continuing to get more and more in bed, figuratively, with a convicted pedophile and child sex trafficker, in a scheme to cover-up her crimes, her late partner crimes, and whatever the president’s role was or was not… in them. And the first and seventh people in the line of presidential succession were going to have dinner with their Epstein expert who just met with Gulaine Maxwell and the head of the FBI and the woman who RUNS the White House but NOT the president and you know it almost doesn’t MATTER if they were meeting to try to figure out what to do about Trumpsteen or not. By 3:14 PM Eastern the Library of Congress said Sections 8, 9 and 10 of the 1st Article were back online so, shrug emoji, I guess there are limits on emoluments and suspending Habeas Corpus… for now. Fifteen minutes later, however, there were still huge swaths of all three sections missing from the official online version of the Constitution. But coding. And so what, it’s just the ONLINE version, what’s the difference? Trump just fired the head of the Bureau of Labor Statistics because she wouldn’t delete the official online jobs numbers and will soon find someone to post fabricated numbers online which will then be accepted as real – and official – because they’re ONLINE. There is no functioning government, just a mediocre Public Relations firm. Understaffed. Trying to sell Edsels, Google Glasses, New Coke, and fascism. B-Block (40:00) THE WORST PERSONS IN THE WORLD: Acting NASA "Director" Duffy wants to put nukes on the moon, even though that was the plot of the re-make of the movie "The Time Machine" in which nukes on the moon destroyed the moon and rendered earth uninhabitable good call reality TV boy. The New York Times won't stop trying to make Harvard-Fetch happen. And the Trump Council on Lack of Fitness, the one Super Bowl star Saquon Barkley turned down membership on? The Council announced he accepted. C-Block (55:00) THURSDAYS WITH THURBER: Of all his great stories, the one that might have been the most likely to have been written in order to be performed aloud, I humbly offer you this week: "The Night The Bed Fell." See omnystudio.com/listener for privacy information.

REMIX: Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike MaynardBrand Nerds, we have the all rounder of the marketing game in the building today - and if you're wondering what we mean, don't worry, DC is breaking it down. Mike Maynard, CEO of Napier, is bringing incredible knowledge from his time working in engineering to owning PR and Marketing firm Napier. The lessons he has learned along the way and the inspiration for how to be an empathetic and people-centric leader. Get ready Brand Nerds, we can't wait to hear what you think of the episode! Here are a few key takeaways from the episode:When presented with an opportunity - seize it!Find people and leaders who genuinely are helping others improveMost times, an f-up is not as bad as you think it isLead with people at the forefront, helping them achieve successIf you're entering the marketing world or are considering a transition - consider B2BStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Mayor Jeff Williams is a passionate advocate for progress who stepped into public service with a bold vision to unite Arlington and invest in its future. From championing transformative development projects to building community trust, he's led with heart and persistence. His three-term leadership has helped shape a stronger, more connected city. Tune into this episode of Reputation Matters, where he reflects on the defining moments, tough decisions, and values that have guided his leadership.

Send us a textIn this episode, Daniel Mendez joins host Jason Mudd to discuss how PR drives B2B marketing and sales success.Tune in to learn more!Our Guest:Our episode guest is Collective Measures' Daniel Mendez, vice president of earned and owned media. He helps B2B companies integrate PR into their broader marketing strategies to support brand awareness, lead generation, and buyer engagement.Five things you'll learn from this episode:1. How PR can influence and support the B2B sales cycle2. Why aligning PR, marketing, and sales messaging improves buyer engagement3. How earned media helps generate leads4. The role of PR in positioning executives as trusted industry thought leaders5. Why measurement matters — and how to report PR impact in a B2B environment Quotables“The B2B buyer journey is long, complex, and very content-heavy.” — @DanielMendez“PR creates third-party validation that sales teams can use to move buyers forward.” — @DanielMendez“When PR, marketing, and sales aren't aligned, the buyer feels the disconnect.” — @DanielMendez“If you want measurable results from PR, it has to support business goals, not just brand awareness.” — @DanielMendez“There's no reason PR should be a silo anymore. It belongs in the B2B revenue conversation.” — @DanielMendezIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Daniel MendezDaniel Mendez is vice president of earned and owned media at Collective Measures, a Minneapolis-based performance marketing agency. With more than 15 years of experience across public relations, content marketing, and media strategy, Daniel helps B2B companies connect PR with business outcomes.At Collective Measures, Daniel works closely with marketing and sales teams to align messaging, support each stage of the buyer journey, and use earned media to drive awareness and credibility in niche markets. His approach bridges strategy and execution, making PR a measurable, impactful part of the demand generation engine.Guest's contact info and resources:Daniel Mendez's websiteDaniel Mendez on LinkedInAdditional Resources:Navigating PR and communications hiring with Brooke KrugerHow public relations impacts company reputation, revenue, and recruitingCorporate comms, PR, and marketing employee turnover and staffing is hurting brandsRecorded: May 10, 2025Our On Top of PR sponsors:Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

What if the most powerful tool in public relations isn't a pitch deck or media list, but your own story? In this episode, we're joined by technologist-turned-storytelling-evangelist William Welser IV, founder of Lotic, a platform that uses artificial intelligence to help people uncover the data hidden inside their own narrative. From his days building satellites to his unexpected pivot into behavioral science, Bill shares why he believes personal storytelling isn't just therapy, it's strategy. The most powerful communication connects the head and the heart, the human and the machine and yes, the PR and the AI. Listen For4:36 Why Story is the Richest Data Set 6:34 What lotic.ai Actually Does 12:15 Why PR Pros Need Self-Awareness Tools 17:28 How lotic.ai Makes Money (Hint: It's Not Your Data) 21:09 Answer to Last Episode's Question from Guest Brett FarmiloeTry lotic.ai for yourself, FOR FREEGuest: Bill Welser, LoticWebsite | Email | X | Instagram Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Most small businesses and nonprofits don't lack passion or effort—they just get buried under strategies that sound good on paper but never seem to pay off. You try social posts, emails, ads, maybe even hire someone, and still feel like no one's really seeing what you do. It's frustrating, especially when you know your work matters but the spotlight keeps missing you. Sometimes it feels like you're shouting into the void, just hoping something finally sticks. https://www.youtube.com/watch?v=r5ofX7-TXM8 Amy Rosenberg is a PR expert and founder of Veracity Agency, known for helping mid-sized companies grow their visibility. She's the author of A Modern Guide to PR and A Practical Guide to Public Relations, and was named PR Woman of the Year. Today, she breaks down how PR, SEO, and AI work together to boost credibility and reach. Her strategy: use monthly content themes, podcast pitching, and third-party validation to build trust and rank better online. Simple, effective, and tailored for real-world impact. Stay tuned! Quotes: “I don't want to say that PR is the solution to marketing and all your problems. But when we think things are too hard or overcomplicate them, we just don't do them.” “Try to think about how you're going to make it interesting to other people—whether that's your audience, offering advice, tying into trends, talking about trends, or using external statistics to discuss topics. Not your own research, but others', and compiling that into a blog post.” “You already are where you need to be. If we think about things that way, instead of always focusing on the future, and just focus on the now—realizing that what we're doing today will help us in the future—it's empowering, especially for our younger professionals.” Resources: Modern Mothership by Amy Rosenberg PR That Works Smarter | Veracity Follow Amy Rosenberg on Facebook Connect with Amy Rosenberg on LinkedIn

Join us as we hit the road with Jessica, the marketing and PR guru behind Jess Lifestyle Marketing! Like many of you – Jess runs her entire operation from her RV, proving that you can build a thriving business while living life on your own terms. In this episode, we dive into Jessica's journey from agency life to solopreneur success, exploring how her degrees from Valdosta State and Kent State, along with APR and CPRC credentials, have shaped her approach to marketing and PR. Learn how she helps businesses enhance their brand through tailored strategies, from crafting compelling press releases to managing online reputation. We'll uncover the advantages of working with a solopreneur, how she stays organized on the road, and her top tips for anyone considering a similar path. Plus, Jessica shares invaluable advice on navigating the ever-changing landscape of marketing and PR, and the importance of community involvement.GUEST BIO: Jess is a full-time RVer and founder of Jess Lifestyle Marketing, LLC, where she helps small businesses elevate their brands through expert PR and marketing strategies. With over 20 years of experience, she holds a BFA in Speech Communications, an MA in Public Relations, and professional credentials including APR and CPRC.Connect & Learn MoreJessLifestyleMarketing.comInstagram, Facebook & LinkedIn:@JessLifestyleMarketingInstagram & Facebook@TheWalkersWandering~~~~~~~~~~~~~~~~~~~~~THE RV ENTREPRENEURhttps://therventrepreneur.com~~~~~~~~~~~~~~~~~~~~~Join the RVE community on Facebook!⁠⁠https://www.facebook.com/groups/therventrepreneurcommunity⁠Connect with RVE on all your favorite socials⁠https://therventrepreneur.com/connect⁠⁠Got questions or comments for our hosts? Leave us a voice message! ⁠⁠https://therventrepreneur.com/voicemail⁠⁠(NOTE: Audio submitted may be published on the podcast unless specifically requested otherwise.)Got a great story or tips to share with RVE Listeners? Complete our Guest Intake Form:https://therventrepreneur.com/guestform

Todd Shapiro, CEO of Todd Shapiro Associates Public Relations Firm, calls into the program to discuss Eric Adams' reelection campaign for Mayor, before he covers his involvement in opening classic restaurants in Albany and the city's efforts to revive its social scene post-COVID. Todd recounts his attendance at a charity event for autism and special needs, where he was honored alongside other notable figures, shifting to various topics, including political figures speaking at Hamptons events, the challenges of caring for individuals formerly housed at the Willowbrook State School, and fundraisers in support of former Congressman Michael Grimm, who was paralyzed in a polo accident. Learn more about your ad choices. Visit megaphone.fm/adchoices