Podcasts about Public relations

Send us a note about this episode. We'll reply and thank you on a future episodeEvery PR professional has sat in a meeting where leaders ask you to “show up in AI”Here's the problem. The AEO/GEO industry has built an entire measurement apparatus around citations… the moment an AI visibly names your brand. But the research shows that moment is essentially an echo of a decision that was already made, upstream, in conversations that left no trace. Brands have been optimizing for the receipt, when the purchase decision happened days ago.The deeper irony is that the work which does move the needle in those invisible conversations looks exactly like what PR teams have always done. Original research. Expert voice. Earned credibility. Third-party validation. The toolkit that has historically been the hardest to attribute is, it turns out, the one doing the most work in the AI era. The people who were always right about what good looks like just never had the data to prove it… until now.Listen For3:35 Why Does AI Influence Start Before the Conversion Stage?7:41 Is AEO Really Just Earned Media Strategy in Disguise?10:09 What Are the Three Levers That Shape AI's View of a Brand?13:13 Are “Hey AI” Pages and Schema Tricks Ethical or Effective?15:49 How Can PR Teams Prove Earned Media Builds AI Influence? Guest: Tom Rudnai, Founder and CEO Demand-GeniusWebsite | X | LinkedIn DougSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSupport the show

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Just released, ICSC and McKinsey do a deep dive in a new report, “Shopping in the age of AI: Redefining stores for a new era.” Spoiler alert: Agentic AI could drive up to $1 trillion in U.S. retail revenue by 2030.  Join Shelley and Stephanie Cegielski, Vice President of Public Relations and Industry Education at ICSC as they dig into the findings. Find out how speed of agentic adoption is outpacing most retail roadmaps and what happens when consumer expectations and spending behavior converge in an agentic powered marketplace. Meeting the expectations of highly informed consumers will rely on AI for everything from convenience to discovery. The big question? Are your retail operations ready? Listen and learn how to catch up to the future. Special Guest: Stephanie Cegielski, Vice President, Public Relations & Industry Education of ICSCFor more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

Today on Community, Kristina is joined by PR expert Cris Gordon for a powerful conversation about what PR really is for entrepreneurs and business owners in 2026 and how it needs to be leveraged for visibility and brand storytelling. Cris is sharing her extensive knowledge in this interview and unpacking why PR strategy is one of the most overlooked, yet essential tools for entrepreneurs today. Tune in to hear:What is PR?How PR needs to be leveraged by entrepreneurs and business owners in 2026.How to expand your business' visibility with PR.Tips on improving the way you tell your brand's story.What is the difference between paid vs. earned media and which is better?This episode is for anyone who wants to get serious about their brand or business' visibility this year!Connect with Cris:InstagramBrandidly Speaking PodcastCB CommunicationsCris' Children's BookMentioned in Episode:Trust Invidiata Real Estate Team and get $5000 off your next sale or purchase.Take Our Social Media QuizWork with The Social SnippetJoin The High Vibe Women Online CommunitySend me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

In this episode of the InspirED Podcast, Andrea De La Cerda challenges the idea that women should be able to “have it all” at the same time without sacrifice or tension. She explores how modern expectations around career, motherhood, relationships, wellness, and success have created unsustainable pressure for women, often leading to burnout, fragmentation, and guilt. Through personal experience and research-backed insights, Andrea reframes success through the lens of alignment and seasons, encouraging women to stop measuring themselves against impossible standards and instead make intentional choices based on what matters most in the current season of life....CHAPTERS00:00 The Pressure to Have It All02:18 Why Modern Expectations Are Unsustainable05:04 The Hidden Cost of Trying to Do Everything07:49 Redefining Success Through Seasons11:08 The Power of Trade-Offs and Intentional Choices14:10 Alignment vs External Validation17:02 Building a Life That Feels Like YoursRESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠⁠⁠⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Have you ever wondered what it takes to stop just being an expert in your field and start being a recognized authority that major media outlets can't ignore?Today, we are joined by Dominic Forth who has spent over two decades mastering the intersection of media, branding, and storytelling. Dominic Forth is the founder of Thought Leaders America, a company dedicated to helping executives, founders, and changemakers amplify their voices through major media appearances, podcasts, and platforms that drive both trust and traction.Dominic Forth is the founder of Thought Leaders America, a company helping executives, founders,and changemakers amplify their voice through major media appearances, podcasts, and platforms that drive trust and traction. With 20+ years in media, branding, and storytelling, Dominic has helped hundreds of experts' land national TV coverage, high-impact podcast features, and become sought-after thought leaders in their industries. Dominic's work has been featured on NBC, CBS, FOX, and iHeartRadio. He blends strategy, authenticity, and media-savvy tactics to help people share their message and transform lives. Dominic was also the Creator of The Authority Engine securing 500+ media placements (TV & podcasts) working with a team with 40+ years of combined media experience. Dominic has helped clients land TEDx, raise capital, and build trust.CONTACT DETAILS Email: dominic@thoughtleadersamerica.com Website: www.thoughtleadersamerica.com Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

A New Jersey congressman has been missing for 77 days. His office keeps posting like he's at his desk. His father is fielding press calls. And almost no one is talking about it.Tom Kean Jr. hasn't cast a vote since March 5. His team's answer? "Personal medical issue." "Back soon." "Trust us."That's not transparency. That's a cover-up with better branding.This episode breaks down the four things Kean's team is doing wrong, why "simulated presence" on social media erodes trust faster than silence ever could, and four predictions about where this story goes the second the news cycle quiets down.Inside the episode:Why "personal medical issue" stopped working around day 50The four specific moves Kean's team is making, and what each one signalsWhy "simulated presence" is the new crisis comms failureThe Princess Catherine parallel and what Kensington Palace eventually figured outFour predictions about what breaks next, including which party turns on him firstThe minimum disclosure every public figure owes the people who hired themPrivacy is a boundary. Secrecy is a strategy. When you confuse the two, you don't protect yourself. You hand the story to everyone else.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...

Most AEC firms treat PR like a nice-to-have, something you think about after you've won the work. Julia Bonner, founder and president of Pierce Public Relations, has spent her career proving that's exactly backwards. In this conversation with Bryce, Julia gets into what strategic communications actually looks like for firms in the built environment and why the firms investing in their story now are the ones winning the work later. Pierce PR is a certified woman-owned boutique agency working with some of the most recognized names in AEC, Wold Architects and Engineers, ESa, Reeves Young, BELL Construction. Julia started her career in New York City with a master's degree from NYU, built a practice around the built environment, and has become one of Nashville's most recognized business leaders in the process. She's not talking about press releases and award submissions. She's talking about what it takes to build a brand that actually moves a business forward. This episode is for firm leaders who know their work speaks for itself and are starting to realize that might not be enough. About Julia Bonner: Julia Bonner is the founder and president of Pierce Public Relations, a certified woman-owned boutique PR and marketing agency specializing in the AEC and professional services industries. Her clients include Wold Architects and Engineers, ESa, Reeves Young, and BELL Construction. A Nashville-based leader, Julia holds an M.S. in Public Relations and Corporate Communication from NYU and a B.S. in Journalism from the University of Tennessee. She is a recipient of the Nashville Business Journal's Most Admired CEO Award (2024), Women of Influence Award (2020), and 40 Under 40 Award (2017), and has been named to the Nashville Post's "In Charge" list four consecutive years (2022-2025). Website: https://pierce-pr.com/ LinkedIn: https://www.linkedin.com/in/juliaebonner/ What We Cover: Introduction and Julia's path from NYU and New York City to building Pierce PR in Nashville What PR and strategic communications actually means for AEC firms — beyond press releases and award submissions Why most firms in the built environment wait too long to invest in their brand What the best communicators in AEC do differently than everyone else How Julia has grown Pierce PR to represent some of the most recognized names in the industry What it means to run a woman-owned boutique agency in a historically male-dominated space Julia's community leadership — ULI Nashville, Young Leaders Council, Nashville Film Festival — and why she invests there What she's learned about leadership from building her own firm Where to find Pierce PR and what working with them looks like Key Takeaways: PR is not reactive — the firms using it strategically are building relationships and reputation before they ever need them Most AEC firms undersell themselves not because they lack good stories, but because they're too close to their own work to see what's remarkable about it A boutique agency in a specialized industry can outperform a generalist firm every time — because deep industry knowledge changes everything about how you tell the story Community investment isn't separate from business building — it's how the best leaders create lasting influence Running a woman-owned business in AEC requires both credibility and persistence in equal measure  

Charleston is often described by its charm and beauty, but this conversation looks at the city through a different lens: domestic space, hospitality, and the rhythms that shape how people feel inside a place.In this episode of Grandma's Silver, Allie Kochinsky sits down with Stacey Bodnar, Director of Marketing & Public Relations for Charming Inns, of which the John Rutledge House Inn belongs. The pair talk about what it means to operate a historic house as a living environment rather than simply a hotel. Together, they explore how architecture influences behavior, why porches—nay, piazzas—remain powerful social spaces, and how atmosphere can subtly alter our sense of time and connection.From summer mornings and daily rituals to the emotional pacing of historic interiors, this conversation examines why certain places stay with us long after we leave them, and what Charleston reveals about hospitality at its best.Topics covered include:Historic homes as lived environmentsSouthern porch culture and social connectionHospitality as rhthym and ritualAtmosphere, pacing, and memoryWhy summer in Charleston feels distinctRESOURCES:Visit the John Rutledge House Inn's website here.Follow along on Instagram and/or Facebook.Read about Charleston!Start here: www.arcadiapublishing.com/GRANDMILLENNIALCode: GRANDMILLENNIALIf you enjoy Grandma's Silver, follow the podcast and share this episode with a friend who loves heritage, design, and timeless living.

Send us a note about this episode. We'll reply and thank you on a future episodeThere is a prayer that crisis communicators have been quoting for decades. “Grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.”It sounds right. It feels grounding. But maybe it's been pointing us in the wrong direction the whole time. The problem is the concept of CONTROL. Because control, in a crisis, is a myth. And every strategy built on the assumption that you can control the outcome of a crisis is a strategy built on sand. Let's replace that idea with INFLUENCE. Doing that replaces an entire philosophy.Alongside that shift comes something more uncomfortable… the suggestion that when a crisis hits, the quality of your advice has almost nothing to do with your frameworks, your playbook, or your years of experience. It has to do with who you are as a human being. As a parent. As a citizen. As a person who is also living through the same world your client is trying to navigate. The professional and the person are not separate. And pretending they are, may be the most dangerous crisis communication strategy of all. Listen For3:41 Why Are Global Risks Becoming More Connected and Harder to Manage?6:09 Is Employee Mental Health a Bigger Business Risk Than AI?9:32 Why Do Companies Know the Risks but Still Fail to Prepare?11:20 What Is “Agency” in Crisis Communications and Why Does It Matter?14:29 How Can Leaders Use Empathy and Understanding to Respond to a Crisis?Guest: Rod Cartwright, Principal, Rod Cartwright ConsultingEmail | Website | LinkedIn 2026 Reputation, Risk, and Resilience Report DougSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the showStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show

Independent films and film festivals are thriving in Louisiana, and on this episode of Discover Lafayette, we welcome three passionate advocates helping shape the future of filmmaking across the state: Southern Screen Festival Founder and Executive Director Julie Bordelon; filmmaker and Director of Public Relations for the Baton Rouge Underground Film Festival, Jenika Kolacz; and Lafayette native Kelly Swift, Film Programming Director for Manship Theatre and Events Director for the Baton Rouge Underground Film Festival. The conversation explores Louisiana's growing independent film ecosystem, the importance of film festivals in building creative communities, and the realities filmmakers face trying to sustain careers in the state. Julie Bordelon, founder of Southern Screen Festival, reflects on how she entered the industry without formal film school training, learning production hands-on while working in Lafayette during the height of Louisiana's film production boom. “I had no clue what I was doing,” she says of her early days in production. “By the middle of the first film, I was a department head.” Bordelon later served as an entertainment liaison for the City of Lafayette, helping support Louisiana's tax incentive initiatives for film, music, and digital media before launching Southern Screen Festival nearly sixteen years ago. Southern Screen Festival was born out of a desire to create opportunities for local artists and filmmakers in Acadiana. “I pulled them all on to the board and started the Southern Screen Festival without knowing at all what I was doing,” Bordelon recalls. “Just trying to make a scene for us and for other artists and creatives.” In its 16th year, the festival will be held November 19-22, 2026. Learn more at Southern Screen. Today, Southern Screen Festival has evolved into a year-round, multidisciplinary arts organization that extends far beyond its annual November festival. The organization now presents film screenings, workshops, networking mixers, writing programs, pop-up events, live podcasts, and music showcases designed to strengthen Louisiana's creative economy and connect local artists with national industry professionals. Southern Screen Festival has become one of Louisiana's most respected independent arts festivals, attracting filmmakers, musicians, producers, writers, editors, and storytellers from around the world to downtown Lafayette every November. The four-day festival features international screenings, panels, workshops, live performances, parties, and filmmaker networking events designed to create what Bordelon calls “a festival for filmmakers and for artists.” The festival remains intentionally non-competitive, allowing filmmakers at every level to feel equally supported and accessible to one another. Over the years, Southern Screen Festival has welcomed an impressive lineup of industry guests, including Tom Kenny, editor Javier Marcheselli of “Blade Runner 2049” and “Dune,” “Family Guy” writer and actor Alex Borstein, and producer Monty Ross of “Malcolm X.” Bordelon explains that Southern Screen Festival intentionally creates opportunities for festival attendees to interact directly with accomplished industry professionals in workshops and conversations without barriers or gatekeepers. One of the festival's newest expansions is particularly exciting for Acadiana's growing animation community. Southern Screen Festival recently announced plans to partner with UL-Lafayette on a brand-new animation festival launching in April 2027. The event will feature curated animation screenings, educational panels, artist talks, and hands-on learning opportunities aimed at students, emerging creators, and animation fans of all ages. During the interview, Bordelon explains that the idea grew directly out of audience demand for more animation programming at Southern Screen Festival. Southern Screen's commitment to education also includes its expanding student film initiatives. The organization hosts student workshops and showcases for Acadiana students in grades six through twelve, encouraging young creatives to experiment with filmmaking while gaining exposure to professional industry environments. Bordelon also discussed her work through Create Louisiana, which provides grants, mentorship, and creative support to Louisiana filmmakers and artists statewide. The episode also shines a spotlight on the rapid rise of the Baton Rouge Underground Film Festival, known as BRUFF. Launched in 2025 at Manship Theatre in downtown Baton Rouge, the festival sold out its inaugural year and immediately established itself as a major gathering point for Louisiana's independent film community. The festival celebrates indie and genre-focused filmmaking while creating opportunities for networking, collaboration, and hands-on education. Kelly Swift describes BRUFF as “a film festival for filmmakers by filmmakers,” with programming that intentionally supports student filmmakers, first-time directors, emerging artists, and seasoned professionals equally. Last year's inaugural festival featured more than 50 independent films, educational panels, networking opportunities, workshops, and afterparties throughout downtown Baton Rouge. Organizers say one of the most rewarding aspects was watching filmmakers from Louisiana connect organically with artists visiting from Florida, Texas, Georgia, New York, California, and beyond. This year, the Baton Rouge Underground Film Festival will be held from August 27 – 30, 2026. Festival passes start at $30, with full access available for $75. Visit BRUFF for more information. Jenika Kolacz notes that BRUFF's mission goes beyond screenings. “We really want to celebrate independent filmmaking as a whole,” she explains, emphasizing the importance of creating spaces where filmmakers can collaborate, share resources, and build careers together. The festival's organizers also experimented this year with a free FilmFreeway submission day to eliminate financial barriers for filmmakers who might otherwise be unable to afford festival fees. The guests also discuss the broader challenges facing Louisiana's film industry, including fluctuating production levels, workforce sustainability, and the need to better support local filmmakers, not just outside productions utilizing Louisiana tax credits. “Those local filmmakers, those are the people we need to be supporting,” Bordelon says. Despite the challenges, the episode is ultimately an optimistic look at Louisiana's creative future. Whether through Southern Screen Festival's expansion into animation and year-round programming, or BRUFF's fast-growing grassroots momentum in Baton Rouge, all three guests emphasize the same goal: creating spaces where Louisiana filmmakers can collaborate, learn, experiment, and build sustainable creative careers right here at home. Learn more about Southern Screen, Baton Rouge Underground Film Festival, Manship Theatre, and Create Louisiana.

Send us a note about this episode. We'll reply and thank you on a future episodeThis episode was first published in May 2021.Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases manipulated. Nudge has influenced politicians around the World. There are “Nudge Units” in government in the UK, US, Germany, Japan, and even Canada. The World Bank, United Nations, and European Commission have “Nudge” teams.Guest Rory Sutherland, Vice chairman Ogilvy UKWebsite To book Rory for your event emailCanadian Nudge Team = BeSci Team UK Nudge Team = Behavioural Insights Team Australian Nudge Team = Behavioural Economics Team of Australia American Nudge Team = Social and Behavioural Sciences Team Stories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the showStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show

In this episode of the InspirED Podcast, Andrea De La Cerda reframes imposter syndrome as a natural response to growth rather than proof of inadequacy. She explores the neuroscience behind visibility, fear, and self-protection, especially for women stepping into higher levels of leadership and expansion. Andrea breaks down the difference between fear and intuition, explains why confidence is built through action rather than certainty, and shares how to grow your capacity to be seen without shrinking yourself in the process. This episode offers a grounded perspective for high-achieving women navigating doubt while stepping into bigger opportunities....CHAPTERS00:00 Understanding Imposter Syndrome02:36 The Neuroscience of Visibility and Fear05:03 Distinguishing Fear from Intuition07:39 Embracing Doubt and Expanding Your CapacityRESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠⁠⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Album 8 Track 15: The Currency of Purpose w/Stephen GreeneWhat happens when you mix the power of world-class music, brand partnerships, and community service? You get Rockcorps—a global movement that revolutionized how brands connect with youth.In this episode of Brands, Beats, and Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with Rockcorps co-founder and CEO, Stephen Greene (SG). Together, they unpack a historic "moment of truth" meeting from 2005 that launched their first national brand partnership with Boost Mobile.  SG shares invaluable insights on how the marketing landscape has shifted, why the artist is now the distribution channel, and how to build an authentic, purpose-driven brand that Gen Z and Millennials will actually rally behind. Whether you are a junior marketer finding your footing or an aspiring CMO looking to lead with values, this episode is a masterclass in creative judgment, cultural taste, and keeping humanity at the center of business.  In this episode, you'll learn:How to Trade in "The Currency of Purpose"The "Inverse Correlation" Rule of Deal-MakingThe Blueprint for the "Triple Benefit" StrategyHow to Define What is at the "Center" of a BrandDon't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

This week's episode of The PR Week podcast was recorded on the ground at our 2026 Women of Distinction event in New York City, which was held on May 19. This year, PRWeek honored 27 Women of Distinction and 13 Women to Watch.  Hear highlights from the day's panels, which included sessions on “How to Thrive as Communications Intensifies” and “The Future of the Corporate Affairs Organization.” The event's keynote speaker, NHL senior executive Kim Davis, also spoke about leading as a woman of color and the vision behind the league's Heated Rivalry strategy.  PRWeek news editor Diana Bradley and reporter Julia Walker share their takeaways from the event.  Additionally, listen to off-stage interviews with Women of Distinction honorees such as United Airlines' Nicole Carriere and LaForce's Olita Mills; and Women to Watch honorees including DNA Communications' Sara Jane Baker and Anthropologie Group's Kate Haldy. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Adam Stoker sits down with Molly Castano, VP of Public Relations and Communications at the Las Vegas Convention and Visitors Authority, for a candid conversation about what it takes to keep 150,000 hotel rooms full and the world's most-watched tourism brand on top. Molly shares how her team navigated a brutal summer news cycle, the unexpected strategy that flipped traditional media training on its head, and why Vegas treats every announcement — from the Michelin Guide to the Super Bowl — as a chance to outdo itself. The conversation also explores the rise of earned media in the AI era, why trust is moving from institutions to individuals, and the one piece of advice every PR pro should hear: be "clearer, not louder." Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Send us Fan MailIn this episode, Qwoted's Shelby Bridges joins host Jason Mudd to discuss how AI, shrinking newsrooms, and faster news cycles are reshaping modern media relations and earned media strategies.Tune in to learn more!Meet our guest:Our guest is Shelby Bridges, director of customer success at Qwoted. Shelby works at the intersection of PR, media, and technology, helping communicators build stronger relationships with journalists through smarter, more strategic data usage and platforms like Qwoted. She leads training, demos, and user initiatives that support agencies and brands in a fast-moving media landscape.Five things you'll learn from this episode:1. Why modern news cycles now behave like breaking news by default2. How shrinking newsrooms are increasing pressure on journalists and PR teams3. Why responding within 48 hours significantly increases placement success4. How AI is changing pitching, and why similarity is becoming a problem5. Why diversification of angles and sources is critical for credibility Quotables“All news is almost breaking news now. It has to be told immediately and as quickly as possible because somebody else is already writing it.” — Shelby Bridges“The people who are responding within the first 48 hours are the ones that are winning.” — Shelby Bridges“Everybody should be able to use AI to pitch — but not to falsify data, personas, or companies.” — Shelby Bridges“What journalists need is something that stands out and isn't generic.” — Shelby Bridges“If people in the room all look like you, you're not going to hear as good or thoughtful storytelling and insights as you might want.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:@sbridges0117 on instagramShelby Bridges on LinkedInQwoted websiteQwoted resourcesAdditional Resources:Journalist PR responses under 3% for third straight quarterJournalists don't want AI-generated commentary (and what to give them instead)Top PR pros share their tips for earning U.S. media coverageThe best and worst media relations efforts from public relations professionalsHow to use media relations strategically to boost SEOListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.If you like this episode, you're going to love this:Making your media pitches stand outThe 4 R's of media relations: Responsive, resourceful, rapid, and respectMedia relations best practices Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

If you've ever felt pressure to hold it together after loss, Episode 430 of the Grief and Happiness podcast is for you. Widow, author, and mentor Lisa Woolery shares the unfiltered reality of grief — from bank meltdowns to ill-fated dating attempts — and makes a compelling case for why laughter is one of the most powerful healing tools available. Giving yourself permission to be a hot mess, she says, is the first step toward your comeback.In This Episode, You Will Learn:(00:52) From Southern California to Kansas City: the sudden loss that changed everything(03:42) Why most grief books fall short and what Lisa did differently(05:11) Writing funny chapters about grief's most painful moments(07:46) Why laughing without guilt is a powerful grief recovery tool(10:12) Dating as a widow: sharing her lowest moments so others feel less alone(13:22) Emily's story: finding love again after swearing she never would(14:01) The dream that gave Lisa permission to move forward(16:55) Why widows must stop judging each other's grief journeys(18:35) What not to say to a widow — and what actually helps(19:55) You can handle anything, but you don't have to do it all(22:50) Why Lisa keeps saying yes to new adventuresLisa Woolery is a widow, author, and widow mentor based in Kansas City, Missouri, raising two teenagers and three dogs after losing her husband Eric suddenly — just eight months after their family relocated from Southern California. A former Vice President of Public Relations at Wells Fargo, Lisa channeled her grief into The Widow's Comeback, an International Impact Award-winning memoir about her first two years of widowhood, alongside a grief calendar workbook, guided journal, and an active Facebook community for widows.In this episode, Lisa shares why she wrote her memoir with raw honesty and deliberate humor — a direct response to the sugar-coated grief narratives she encountered after Eric's death. From laugh-out-loud chapters about bank meltdowns to candid reflections on the guilt-laden process of dating again, she shows how comedy and self-permission became essential tools in her healing. The conversation closes on Lisa's most powerful takeaway: that she can handle anything, but doesn't have to do everything alone — and that while the "hot mess" phase is real, it doesn't last forever.Connect with Lisa Woolery:WebsiteFacebookInstagramBooks: Lisa Woolery - The Widow's Comeback Series Let's Connect: WebsiteLinkedInFacebookInstagramTwitterPinterestThe Grief and Happiness AllianceBook: Emily Thiroux Threatt - Loving and Living Your Way Through Grief Hosted on Acast. See acast.com/privacy for more information.

Send us a note about this episode. We'll reply and thank you on a future episodeYou've been in that room. Maybe you are in it right now. The table is full, the voices are loud, and somewhere between the agenda and the first agenda item, you go quiet. Not because you don't know what to say. Because something in the room tells you it isn't your turn. You leave and you call it imposter syndrome. You make it about yourself. You wonder what's wrong with you. Nothing is wrong with you. The room did that.Confidence is not something you're both with. It's not the absence of nerves. And it's not volume. It's not the ability to dominate. It's trust. Trust in yourself that no matter what gets put in front of you, you will handle it. And the confidence gap that so many communicators feel is not a personal failing. It is an environmental one. Listen For:3:26 Is imposter syndrome really a personal problem, or is the room the problem?6:40 What kinds of rooms make professionals feel safe or excluded?9:14 How can you speak up when someone dominates the conversation?11:17 How did Advita Patel build confidence after years of self-doubt?15:09 What is an energy audit, and how can it protect your wellbeing?Guest: Advita Patel, Founder Comms Rebel, former President CIPRWebsite | Confidence Coaching site | LinkedInBook Decoding Confidence  DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show

What happens when four moms start making labels in a Hamilton basement and, 14 years later, get a call from a global industry giant? In this episode, host Colleen O'Connell-Campbell sits down with Julie Cole, one of the four co-founders of Mabel's Labels, to trace the full arc: from masking tape and permanent marker frustrations in the early 2000s, to building a fiercely loved e-commerce brand, to a reported $12 million acquisition by Avery Labels that closed in under six months. What makes Julie's story unique is the fact that she is still at Mabel's Labels a decade later, now as Senior Director of Public Relations, championing the brand she helped build. The conversation covers what buyers actually look for, why keeping your house in order is non-negotiable, how four co-founders (who were also family) navigated decisions without destroying relationships, and why selling your business does not have to mean falling out of love with it.   Key Takeaways:   Mabel's Labels was founded approximately 23 years ago by Julie Cole, her sister, and two university friends who married into the family. It started in a Hamilton basement solving a simple problem - kids were losing their gear, and there was no good labelling solution beyond masking tape and marker.   The four co-founders divided responsibilities by department (production, IT and finance, marketing, PR), which worked well early on but eventually created silos. Each founder became protective of their team's priorities, and the business reached a point where it needed one person overseeing the whole operation rather than four co-CEOs pulling in different directions.   Managing a co-founding team that is also family requires deliberate effort. The founders brought in a coach to navigate difficult growth decisions and to separate business disagreements from personal relationships - a practice Julie compares to Midday Squares' weekly "family therapy" sessions.   The acquisition by Avery Labels (a publicly traded company) happened fast - the initial call came in July, and the deal closed on New Year's Eve of the same year. Julie emphasizes this timeline is not normal and should not be expected.   Due diligence is where you can lose money. A letter of intent might come in at one number, but if the buyer finds problems, the offer shrinks. Julie's advice: keep your housekeeping in order from the start, not just when a deal appears.   The exit process is a full-time job. Having four co-founders meant one could focus on the transaction while the others kept the business running - a luxury solo founders do not have. Julie has seen entrepreneurs take their eye off operations during a sale, get left at the altar, and end up with a year of lost sales and deal fatigue.   Because Avery is publicly traded, the founders could not tell their staff about the potential acquisition. They told the team it was a tax audit - which felt terrible given their culture of transparency - but was necessary for regulatory compliance. Once the deal was announced, the founders led with reassurance: no one was losing their job, the brand was staying, and the team would be supported through the transition.   Two co-founders left immediately after the sale, one stayed as general manager for a couple of years, and Julie has remained for 10 years. She now reports to a former direct report who became GM - and is fully at peace with that dynamic. Her role is to be the brand's voice, its public face, and its connection to the community.   The brand's longevity is built on community. Julie was one of the original "mom bloggers", has attended Mom 2.0 conferences for 18 years, and has continuously followed her audience from blogs to Facebook to Instagram to Reddit. Mabel's Labels looks like a low-tech product but is a high-tech, e-commerce-driven business that has adapted to every platform shift for over two decades.   Julie is also the author of 'Like a Mother: Birthing Businesses, Babies, and a Life Beyond Labels', a bestseller covering her parenting and entrepreneurial journey.   Julie Cole's story is a reminder that a cash-rich exit does not have to be the end - sometimes it is the start of the next chapter in the same business. If her story has you thinking about your own entrepreneurial journey, book a one-on-one Wealth Gap Analysis with Colleen O'Connell-Campbell. Reach out on LinkedIn or email    Could you leave a five-star rating and review please? It helps more founders find the show. *** The Cash Rich Exit Podcast is brought to you by O'Connell-Campbell Wealth Management at RBC Dominion Securities.   All opinions expressed by the host, Colleen O'Connell-Campbell, and podcast guests are solely their own opinions and do not reflect the opinion of RBC Dominion Securities.   This podcast is for informational purposes only before taking any action based on information in this podcast you should consult with a qualified professional.   Colleen O'Connell-Campbell is a Wealth Advisor at RBC Dominion Securities, a member of the Canadian Investor Protection Fund.

This latest PRmoment podcast with Grayling's Tom Symondson explores AI integration in public relations.Tom simplifies the process into 3 themes:AI Integration and StrategyAgencies will implement AI by prioritizing internal efficiency and service innovation. Implementation success requires depth over breadth to maximize impact.Human Augmentation and RisksAI should serve as an augmentation tool to support experts rather than replacing critical thinking. Teams must guard against efficiency-focused work becoming low quality.Operationalizing AI ImplementationAgencies should decentralize AI expertise by embedding champions within teams instead of separate hubs. Prioritizing repetitive tasks allows firms to scale high-value client services.If you want to learn more about how the future of PR will be impacted by AI, don't miss PRmoment's PR Masterclass: AI in PR.DetailsIntroduction and Optimistic Outlook on AI in PR: Ben Smith welcomed Tom Symondson, who co-leads Accordience's AI team, to discuss the impact of AI on the PR agency model.Tom Symondson expressed extreme optimism about AI's impact, asserting that core PR skills like relationships, experience, creativity, bravery, and judgment are irreplaceable. They suggested that AI will automate tasks that are not highly valued by clients or consultants, such as general research and formatting of monitoring reports, allowing consultants to focus on high-value analysis and strategic input.Emerging Opportunities and UK Investment: Tom Symondson identified that AI will generate new mandates, clients, and revenue streams, particularly around technology-focused businesses, crises, and regulation issues stemming from AI. They expressed optimism about the UK industry's potential benefit from significant investments in large language models (LLMs) by companies like Anthropic and OpenAI in London and the UK. Three Approaches for AI Implementation in PR: Agencies are anticipated to approach AI integration in three primary ways: improving internal efficiency, changing how client work is currently delivered, and creating entirely new tools and service lines that become new revenue streams. The internal efficiency focus involves automating or augmenting repeatable, client-invisible backend functions such as transcribing meetings, building action lists, and reporting processes. Tom Symondson noted that businesses should focus on depth over breadth, selecting one area for the biggest impact before moving on to the next.Understanding AI Augmentation: AI augmentation, distinct from replacement, refers to the technology supporting human experts rather than substituting them, particularly because much of the PR industry's work requires nuance. Tom Symondson gave the example of using an enterprise LLM system for new business research, where the tool supports initial framing but does not replace the consultant's own deep research process. They emphasized that the challenge for agencies is mapping out where this augmentation will have the greatest impact and providing training to take advantage of the tools.Obstacles to Successfully Embedding AI: The three main obstacles to integrating AI into an organization are cost, data and readiness risk, and time. Cost arises because enterprise-level access to AI tools is often high, and data readiness requires extensive security and system sign-off. Tom Symondson identified time as the biggest obstacle, as consultants need more time to experiment with different prompts and processes to understand the full range of AI's impact on their work.The Risk of Efficiency Over Effectiveness: Ben Smith cautioned that the "race to efficiency" can be a "race to the bottom" if not carefully managed. Tom Symondson agreed, noting the risk that increased automation could lead to less expert consultants if technology performs more research than people. The opportunity lies in using the time saved by AI to allow consultants to specialize further, for example, spending more time networking, attending events, or researching clients.The Role of Human Judgment and Criticality: Ben Smith highlighted the necessity of retaining a critical mind because LLMs, while able to generate answers quickly, still produce errors.Tom Symondson added that LLMs are excellent with structured data; therefore, agencies must connect their LLMs to accurate data tools, in addition to training colleagues on drafting effective prompts and knowing when to use the technology. They cited the doubling of AI's ability to complete long tasks every seven months, projecting that in 14 months, AI could complete a 40-hour human task.Importance of Openness and Ownership in AI Use: Tom Symondson stressed the need for consultants and agencies to use AI appropriately, ensuring it augments and supports work, rather than replacing critical thinking. A crucial element is fostering a culture of transparency where people are open about how they used AI for research, including what worked well, what struggled, and what human work was needed to finalize the product. This transparency ensures that people maintain ownership of the work product, balancing efficiency with quality.Innovation and Use Case Clarity: Ben Smith noted increased innovation in PR firms over the last 18 months, which Tom Symondson attributed to the significantly reduced ease and cost of experimentation, allowing someone to build a Minimum Viable Product (MVP) in a weekend. However, Tom Symondson suggested that there might be less innovation this year as the industry moves toward a "substance phase," focusing on embedding existing AI use cases across the organization.Creative Quality and the Need for Uniquely Human Work: Tom Symondson identified the risk of "AI slop" or ideas that look and feel similar due to over-reliance on AI-generated content (e.g., AI writing, image, or PowerPoint generation). Great creative agencies will continue to succeed because their ideas are expected to feel "uniquely human" and grounded in culture, emotional intelligence (EQ), and personality.Operationalizing AI Implementation Across Agencies: Recognizing that time is a major barrier for busy teams, Tom Symondson emphasized the McKinsey principle that depth is more critical than breadth when implementing AI.Identifying and Managing Repetitive Tasks: In the internal productivity bucket, agencies focus on automating repeatable tasks, such as templating monitoring reports from spreadsheets into client emails, which Tom Symondson estimated could number in the thousands.Structure for AI Implementation and Expert Teams: The practical implementation of AI is highly decentralized, residing within the agencies themselves. Instead of a separate AI hub, teams have AI champions who are client-facing staff who integrate AI into their normal day jobs. Tom Symondson stressed the importance of having people work on AI who are connected to the day-to-day client work.The Opportunity for PR Compared to Other Marcom Sectors: Tom Symondson suggested that because PR is less structured and repeatable than sectors like production or media buying, the impact of AI is different, offering more opportunity for PR. AI will improve PR's ability to measure and articulate the value of its work by making it easier to structure and analyze diverse data sources. The discussion concluded that in the long term, AI will not replace talent, but rather reduce the fee earned from less-valued tasks, while increasing revenue from high-value services that require judgment, advice, and impactful results.

Rapid planting progress continues across much of the Corn Belt as farmers also navigate tightening fertilizer supplies, shifting trade developments, and ongoing weather concerns heading deeper into the 2026 growing season. This week's agriculture headlines include the latest USDA Crop Progress report showing corn and soybean planting continuing ahead of the five-year average across much of the Midwest. Weather updates focus on improving planting conditions following recent frost concerns, while hotter and drier conditions continue stressing winter wheat in parts of the Plains. Other headlines include President Donald Trump delaying planned action tied to beef imports, a federal trade court ruling against the administration's global tariff policy and fertilizer markets tightening as global supply concerns continue driving volatility for key crop nutrients. Additional stories include updates on nationwide E15 legislation, a new biofuels partnership between Bayer Crop Science and bp focused on camelina production, new EPA conservation grant funding and Smithfield Foods releasing its latest sustainability report. Today's interview is with Ag News Daily summer intern Josie Kelly. She is a junior at Iowa State University studying Agricultural & Rural Policy Studies alongside Public Relations. In today's conversation, she shares more about her background, interests in agriculture and what she is looking forward to this summer with the Ag News Daily team. Stay connected with us for daily agriculture content on Instagram, TikTok, Facebook, and YouTube, along with our weekly videos!

In this episode of the InspirED Podcast, Andrea De La Cerda explores what it really means to build a business that supports your life instead of consuming it. Drawing from personal experience, she shares how growth without systems, delegation, and boundaries can quickly turn entrepreneurship into exhaustion. Andrea breaks down the difference between building freedom versus building dependency, explains the founder's trap many entrepreneurs face, and offers practical insight on creating sustainable growth through intentional structure, aligned leadership, and smarter business design. This episode is a grounded conversation for entrepreneurs who want to scale without sacrificing their lives in the process....CHAPTERS00:00 When Success Starts Feeling Heavy02:18 Why Work-Life Balance Often Fails Entrepreneurs04:46 Building a Business That Depends on You07:32 Systems Create Freedom10:01 Delegation and the Founder's Trap13:06 Why Boundaries Protect Your Business15:32 Can Entrepreneurs Work Less?18:02 Building a Business That Supports Your Life RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠⁠⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Album 8 Track 14: YES as a Career Strategy w/Scott StuckmannHow does a mechanical engineer from Wisconsin become a global marketing powerhouse? In this episode of Brands, Beats and Bytes, DC and LT sit down with Scott Stuckmann (Kraft Heinz, Nestle, Coca-Cola) to deconstruct a career defined by "The Art of Navigation."Scott shares his unique journey from documenting radar processes to launching the first fat-free hot dog and leading billion-dollar beverage portfolios across Asia and Oceania. We dive deep into the "hunger" required to switch industries, the reality of international family moves, and why AI will never replace creative judgment and taste in brand management.In this episode, you'll learn:The "Stalking Strategy": How Scott used pure hustle to land his first role at Kraft.Customer vs. Consumer: Why the customer is the lens to your consumer.International Career Growth: How moving abroad changes your marketing DNA.AI in CPG: Why "Synthetic Research" is a tailwind, not a replacement for intuition.The "F-Up" Lesson: Why choosing the "safe route" can be your biggest career mistake.Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

What do a Patriots head coach, a country legend, and a Hollywood power couple have in common? They all just gave us a master class in what trust actually is. Or isn't. The thread connecting this week's stories is the difference between managing a message and actually meaning it.This week's roundup isn't about three scandals. It's about one question every leader eventually has to answer: Did you tell them the truth, or did you tell them what you thought would work?The cases:Mike Vrabel and the Patriots are managing three crises stacked on top of each other, and they're treating it like one. Dolly Parton released a direct-to-camera health update because her sister Frida was already posting prayer requests on Facebook. Blake Lively and Ryan Reynolds quietly settled with Justin Baldoni. No money, ten of thirteen claims thrown out. Same day, Blake walks the Met Gala carpet in archival Versace with a thirteen-foot train and a bespoke purse that turned out not to be bespoke.The thread: Each crisis fell apart for the same reason. The response didn't match the record. Dolly's worked because she's never faked it. Vrabel's hasn't because everything keeps dripping. Blake and Ryan haven't because the machine they built to make themselves beloved finally turned on them.The takeaway: Trust isn't a strategy. It's a track record. When you've never faked it, you don't have to prove you're being real. When you have, every move you make in the moment looks like another move.Mentioned in this episode:May 14th Substack deep dive on Blake Lively, Ryan Reynolds, and Justin Baldoni (Thursday, 12:00 PM). Members get the replay.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...

In the grand bazaar of late-stage big capital corporatism, especially in the US of A which has had decades of Edward Bernays style Public Relations trying to make minds only more individualistic and trained to poo poo social sharing and cohesion, one is encouraged to market oneself as either a flawless product for women or a tough it up bootstrap hustle culture man. With robot A saying "How ya doin?"... and Robot B responding "good good"... the modern worker must be endlessly “optimized,” emotionally frictionless, smiling through precarity like an airline stewardess on a crashing aircraft. Anxiety becomes a personal failure rather than a rational response to a deranged economic order. But speaking of one's struggles is not weakness. It is, in fact, an act of rebellion.These insight sub-episodes are mirrored on our primary YouTube channel which can be found at https://www.youtube.com/@NilesHeckman/videos

Send us a note about this episode. We'll reply and thank you on a future episodeYour client is wrong. You know it. They know it, somewhere underneath the certainty. And you have two choices. You can tell them they're wrong, which will end the conversation and cost you the relationship. Or you can find the thing they want more than being right and take them there instead.This is something most communications professionals learn the hard way and never quite put into words. Every difficult client, every resistant leader, every person digging into a position that will hurt them, they are not just wrong. They are running two competing motivations at the same time. The need to be right. And the need to succeed. And those two things are almost never the same thing. The PR professional who understands that distinction doesn't argue. They redirect. And the client ends up exactly where you needed them to go, convinced it was their idea all along.Listen For4:40 Can communicators actually motivate people to act?7:17 Is PR returning to behavioral science, or losing its way?8:55 What are system one, system two, and system three thinking?11:17 How do you challenge a client without losing trust?14:08 Will AI replace PR professionals or reveal who thinks strategically? Guest: Roger Hurni, Founder & Chief Brand Strategist, Off Madison AveWebsite | Agency | LinkedIn Outthink. Outperform. Transform Your Organization Through Behavioral Marketing DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show

Creativity isn't what you make. It's how you think. And organizations that treat it as a department — rather than a discipline —are leaving serious competitive advantage on the table. In this episode, we challenge one of business' most frustrating and persistent myths: that creativity belongs to a certain type of person in a certain type of role. We make the case that creativity is not an output but a behavior: a way of thinking, questioning and problem-solving that drives measurable impact. We explore how creative thinking has been systematically stripped from our institutions and culture, and what that's costing organizations today. For PR, communications, marketing and advertising leaders, the conversation focuses on what it actually takes to build a genuinely creative culture — from a foundational philosophy of why you exist, who you hire and why the agencies that will win the next decade are the ones brave enough to stop selling work and start selling thinking. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this fascinating episode of Guerrilla History, we are joined by researcher and academic Lucia Hubinska to provide a (2 hour) introduction to the topic of Propaganda.  Even with the 2 hours of analysis and discussion here, we only started to scratch the surface of this topic, so stay tuned for further discussions with Lucia on this!  Additionally, for those of you who may have questions related to propaganda, listen to the full episode and you'll hear how to get those questions in for the next time we have Lucia on. Referenced towards the end of this episode was our friend Stuart Davis's article What is Netflix imperialism?, which we also discussed in our episode with Stuart and Greg Shupak  Media Narratives & Hegemonic Discourses, so be sure to check those out as well, both the article and the discussion are fascinating! Lucia Hubinska  is a Lecturer in Public Relations and Communications in China and is doing a PhD in Visual Communication and Propaganda. You can find her on social media on Facebook, Instagram, and YouTube. Help support the show by signing up to our patreon, where you also will get bonus content: https://www.patreon.com/guerrillahistory 

It's time to "Stamp Out Hunger" happening this weekend and we talk to St. Mary's Food Bank about how to help. 

Jerry Brown joined Bruce & Gaydos to discuss the Stamp Out Hunger Food Drive that will benefit St. Mary's Food Bank tomorrow.

Anna speaks to three women with different perspectives on the film industry. First up, director Lena Vurma and actor Olivia Vinall discuss their new film Leonora in the Morning Light, a visually glorious exploration of the life and work of artist Leonora Carrington. Lena explains what drew her to make a film about one of surrealism's lesser-known figures whilst Olivia shares the challenges and rewards of embodying a woman whose life spanned continents and who experienced war and mental illness alongside the difficulties and joys of a career as a female artist. They talk about the film's extraordinary locations in Mexico and the South of France and the female friendship at the heart of Carrington's story. In the second half of the show, Anna is joined by Jane Owen who discusses her role as founder of award-winning Public Relations company, Jane Owen PR. Jane tells us how her PR team prepares for the parties, networking and deal-making opportunities at this year's Cannes Film Festival. She also shares her PR highlights of the last few years, and her love of old movies and the stars who made them. Jane talks about positive changes in the industry, which present opportunities for smaller indie films and shares the skills essential for success in film PR. Leonora in the Morning Light is on general release in UK cinemas from 29th May 2026. Find further details about the film and screenings here: https://www.modernfilms.com/leonora DIRECTORS Thor Klein & Lena Vurma CAST Olivia Vinall, Alexander Scheer, Cassandra Ciangherotti, Ryan Gage, Istvan Teglas, Luis Gerardo Mendez Other films mentioned in this episode: Gentlemen Prefer Blondes Become a patron of Girls On Film on Patreon here: www.5patreon.com/girlsonfilmpodcast Follow us on socials: www.instagram.com/girlsonfilm_podcast/ www.facebook.com/girlsonfilmpodcast www.twitter.com/GirlsOnFilm_Pod www.twitter.com/annasmithjourno Sign up to the Girls On Film newsletter here: http://eepurl.com/iEKaM-/ Or email girlsonfilmsocial@gmail.com to be signed up. Watch Girls On Film on the BFI's YouTube channel: www.youtube.com/playlist?list=PLX…L89QKZsN5Tgr3vn7z Girls On Film is an HLA production. Host: Anna Smith Executive Producer: Hedda Lornie Archbold Producer: Nicki Glossop Audio Editor: Jack Howard Social Media: Dr Jade Evans and Ruby Rose Bradshaw With thanks to Principal Partners Peter Brewer and Vanessa Smith, and our sponsors for this episode, Lilac Grove Entertainment © HLA Agency

What happens when women stop just consuming information—and start applying it?In this episode, Andrea sits down with Jennifer Kornoely, founder of She Reads, She Leads, to explore the gap between learning and implementation. Together, they unpack why so many women are reading powerful books but still feel stuck, how community accelerates growth, and why conversations—not just content—are what create real change.They also dive into money mindset, business confidence, and the language women use that may be quietly holding them back. This conversation is both practical and eye-opening, especially for women building businesses or stepping into leadership.CHAPTERS00:00 Transitioning from Corporate to Entrepreneurship05:08 Challenges Faced by Women Entrepreneurs09:32 The Importance of Community and Conversation13:24 Building a Supportive Network17:58 Book Recommendations for Women Entrepreneurs21:47 Conclusion and Resources...RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠⁠⁠Book RecommendationsFinancial Feminist by Tori DunlapRich AF by Vivian TuGet Good with Money by Tiffany AlicheJennifer KornoelyShe Reads, She Leads Book Club → https://shereadssheleads.comTAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

In an oversaturated market like Key West, how do you differentiate yourself when 600 other agents have the same license?. In this episode of the PR Pace Podcast, Annie Scranton talks with Jenna Stauffer of Sotheby's Realty about the practical role of Public Relations and media in building long-term trust with clients.About This Episode: Jenna shares how national media appearances provide a "stamp of approval" that makes a client feel confident in their choice. We discuss the reality of transitioning from a TV news background into the "service and therapy" side of real estate, where managing emotions is just as important as managing a listing.What You'll Learn:The Credibility Factor: How national press coverage on networks like Fox Business serves as a powerful "sign" to potential clients during the decision-making process.Standing Out: Navigating a small island market that is home to over 600 registered agents.Soft Skills from Media: How the pressure of live TV builds the confidence to walk into high-stakes listing appointments without being intimidated.Beyond the Listing: Why "timing the market" is often a distraction from a client's actual needs and life goals.Timestamps:0:00 - The reality of the Key West market 3:54 - How a TV background prepares you for real estate 9:26 - Managing low inventory on a 2x4 mile island 15:37 - How media presence creates a "competitive edge" 19:26 - The psychological impact of PR on client confidence 23:42 - Honest advice for buyers in an uncertain market 

Album 8 Track 13: The Power of the Pivot w/Lacrecia CadeCan a lawyer become a world-class marketer? In this episode of Brands, Beats, and Bytes, hosts DC and LT sit down with Lacrecia Cade, to discuss her incredible journey from the legal department to the C-suite of marketing and technology.Lacrecia shares her "chameleon skills" developed growing up in Decatur and how she navigated high-level roles at Morehouse College, Aflac, and Fiserv. We dive deep into the importance of budget management, the art of "shape-shifting" in corporate environments, and why your choice of life partner is your most important career decision.In this episode, you'll learn:How to transition from a non-marketing role into a marketing leadership position.The "Wayne Gretzky" strategy for career growth: skating to where the puck is going.Tactical advice on managing $100M budgets and aligning with finance teams.BREAKING NEWS: Lacrecia announces her new role as President of Alpha Drones USA and the future of aerial advertising.Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

This week's guest on The PR Week podcast is Courtney Kasinger, executive director of communications at Eli Lilly and Company and jury chair for the 2026 PRWeek Healthcare Awards.  She talks about standout work from this year's awards program and other trends she's seeing in healthcare and marketing communications.  Plus the biggest marketing and communications news of the week, such as major agency acquisitions and a new role for one of the sports world's most prominent communicators. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Matt King leads with a simple philosophy—"shut up and serve”—which has shaped everything from his leadership of the national mastermind group for elite business leaders, Gobundance, to his 2,000-mile ride across America, delivering real-time support directly to communities in need.

Matt McCollum is the co-founder and Head of Marketing at Drink Contento, a premium hemp-derived THC beverage brand launching in Texas. With degrees in Public Relations and Psychology from Texas Tech University, Matt cut his teeth in consumer packaged goods at the helm of Gringo Bandito Hot Sauce, a brand he was able to grow from a handful of local accounts to national and international distribution through scrappy guerrilla marketing and relationship building on a shoestring budget. He achieved this success all while spending nights and weekends behind a bar at the beach, slinging drinks and talking to every walk of life. Over 15 years behind the stick, he learned human behavior the way no textbook can teach it: watching people unwind, connect, and make decisions in real time. That foundation in behavioral psychology and lived experience has shaped how he thinks about brands and consumers.In recent years, Matt has also found himself on an unexpected but welcome spiritual journey, developing a relationship with God that has quietly shaped both the man and the mission behind the brand.

When people think of sports, they almost always think of playing as the only way to do it. But it's not. I dated a girl once whose career dream was being an accountant for her favorite NFL team. My 9yo son's flag football coaches are high school varsity football players who dream of coaching as a career. And my 15yo son, who also coaches a youth flag football team, is currently playing football for my guest Bobby Ruff, the head football coach at Liberty High School in SC. If you've ever thought about coaching as a career or are just interested in the inside scoop on high school football, you gotta check this one out.   Bobby Ruff is a young man who's already hit the pinnacle of his profession and found out exactly where he wants to be, and it wasn't at that pinnacle. A little background on Coach Ruff- Coach Ruff brings a strong background in defensive leadership, player development, and program-building, with experience spanning high school and collegiate football. Most recently, he has served as Assistant Inside Linebackers Coach at Liberty University, including as part of the Flames' coaching staff during the 2023 Fiesta Bowl against Oregon, where he has worked closely with defensive personnel, game planning, film breakdown, and recruiting at the Division I level. Prior to his time at Liberty University, Coach Ruff served as Defensive Coordinator at Easley High School, where the program developed one of the most statistically successful defenses in the state, recorded its first playoff appearance and first winning season in 15 years, and developed multiple All-State players. His coaching experience also includes several roles at The Citadel, where he worked with linebackers, safeties, defensive line, and tight ends, contributing to nationally ranked rushing and defensive units. “Coach Ruff is exactly the type of leader we were searching for,” said Johnny Garrett, principal of Liberty High School. “His experience, energy, and commitment to developing young men both on and off the field make him an excellent fit for Liberty High School and our community.” Coach Ruff is a native of Charleston, South Carolina, and a graduate of Charleston Southern University, where he earned a degree in Public Relations and was a three-year starting linebacker, team captain, and All-Big South selection. His coaching philosophy emphasizes accountability, relationships, and creating a positive culture that supports academic success, character development, and competitive excellence. Liberty High School Athletic Director Jonathan Dilworth added, “Coach Ruff's enthusiasm for the game is evident the moment you meet him. He brings a high-level knowledge of football and a clear commitment to leading student-athletes both on and off the field, and we are excited to begin a new era of Red Devil football under his leadership.” Coach Ruff shared the following about joining Liberty High School: “I am incredibly grateful for the opportunity to serve as the Head Football Coach at Liberty High School. This is a community that cares deeply about its students and its traditions. My goal is to build a program rooted in competition, discipline, accountability, and purpose - one that develops young men who represent their school and community the right way.”   Come see him in action under the Friday Night Lights in Liberty SC.   Things mentioned in the show: Jocko Willink https://amzn.to/3Qz9J3e   Atomic Habits by James Clear https://amzn.to/41QFGGK    --- Click here to change your life- http://eepurl.com/gy5T3T   Hit me up for a one-on-one brainstorming session- https://militaryimagesproject.com/products/brainstorming-session-1-hour    Check out my Linktree for different ways to rock your world! https://linktr.ee/ruggeddad    Check out the sweet Hyper X mic I'm using. https://amzn.to/41AF4px    Check out my best-selling books: Rapid Skill Development 101- https://amzn.to/3J0oDJ0 Streams of Income with Ryan Reger- https://amzn.to/3SDhDHg Strangest Secret Challenge- https://amzn.to/3xiJmVO This page contains affiliate links. This means that if you click a link and buy one of the products on this page, I may receive a commission (at no extra cost to you!) This doesn't affect our opinions or our reviews. Everything we do is to benefit you as the reader, so all of our reviews are as honest and unbiased as possible. #passiveincome #sidehustle #cryptocurrency #richlife

Send us Fan MailIn this solocast, On Top of PR host Jason Mudd dives into how PR shapes recruiting, retention, and workforce quality through reputation.Tune in to learn more! Five things you'll learn from this episode:1. How candidates evaluate your reputation before your careers page2. Why PR influences recruiting outcomes before HR gets involved3. The role of visibility, credibility, and interpretation in hiring decisions4. Why employer brand perception is formed in search and media results5. How PR reduces hiring friction and improves talent quality Quotables“Candidates don't start with your careers page; they start with your reputation.” — @jasonmudd9“Your careers page doesn't create perception. It confirms or contradicts what they already perceive or believe.” — @jasonmudd9“Recruiting is a reputation-driven system.” — @jasonmudd9“PR didn't create demand; it removed the friction that prevented their growth.” — @jasonmudd9“Public relations doesn't just influence how customers see you, it influences who wants to work for you, who shows up, and how they perform.” — @jasonmudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Contact info and resources:Jason Mudd on XJason Mudd on LinkedInLinkedIn Talent Solutions - Employer's brand mattersGlassdoor - Employer Branding 101: Why, How and Proven ROIratethispodcast.com/ontopofpr Additional Resources:Case study: Improving a company's recruitingHow to turn award wins into long-term assetsWarning signs your online reputation management is failingHow to improve your company's Glassdoor reviewsFind out more about Axia Public Relations.Axia Public Relations resourcesAxia's NewsBureau ServiceListen to more episodes of the On Top of PR podcast.If you like this episode, you're going to love this:Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

*Please forgive my echoey audio in this episode! I had cleared out my office to move, and it was - well - echoey.*Vale Siegrist won a year of Public Relations work from Publicity for Good, who has been sending some pretty great podcast guests my way lately! I was watching their contest, so curious to see who won - and while talking with Vale, she let me know it was her!Vale started Circular Mom Club after struggling post partum. One day she sent a  photo of her newborn in a cute outfit she had bought to some family and friends, and got very encouraging responses. Dressing her daughter up made her feel good, so she began buying outfits - and her daughter grew out of them quickly, of course. Vale couldn't justify continuing to buy new, and didn't want to buy super cheap and contribute to the textile waste problem, so she developed Circular Mom Club, to keep perfectly fine, cute clothes in rotation. Circular Mom Club memberships start at $29, including 5 pieces/month. I asked about clothing swaps, and her answer made so much sense after hearing her story: you don't get to choose, really, with a swap. Choice is something that has come up in several conversations I've had lately  - especially in the economy we're living in. When things are expensive, and we're told quality is better for us, but it's hard to afford - choice feels out of reach. We talked a lot about eco-guilt and guilt in general, as a parent and human.  The guilt conversation is so real, and I really appreciate Vale's vulnerability, and, of course, it fueled her need to do things right. She has really thought of everything in her planning, including gift cards, so if a parent is on the fence, maybe a family member or friend could get the process started...As someone who doesn't have children, I'm totally sold on the value of Circular Mom Club, and am so glad to have been Vale's first podcast interview, to learn all about this!You can check out the website here: https://circularmomclub.com/They're on Instagram here: https://www.instagram.com/circular___club/They're on TikTok here: Send me a message!Support the showLike this episode? Send me a message!Please follow the podcast on Instagram here YouTube channel Email me at amysgardenjam@gmail.com Amy's Garden Jam site (podcast has its own tab on this site!)Amy's email newsletter: How Do I Get There From Here by Jane Bolduc - hear more at https://www.janebolduc.com/Podcast cover by Becca Kofron- follow here on Instagram here https://www.instagram.com/skate_cute_but_loud/ and check out her awesome art projects. Grounded in Maine Podcast is hosted by Buzzsprout, the easiest podcast hosting platform with the BEST customer service! Learn more at https://www.buzzsprout.com/?referrer_id=1851361 You can support this podcast one time (or many) with the Buy me a coffee/Hot Chocolate link here: https://www.buymeacoffee.com/groundedinmaine Grounded in Maine Podcast is sponsored by ESG Review. Learn more about the good they're doing at https://esg...

Join us for a PRessing On in Public Relations conversation with Matthew Traub. Traub serves as president and chief operating officer at DKC. In addition to being a principal, a member of the executive team and supervising several of DKC's divisions, he has been a key player in the firm's technology, media business and crisis management areas. Traub has built and overseen DKC's work with top tech, media and content brands. He is a primary liaison with some of the tech industry's most notable venture capital firms and has worked with top CEOs, political leaders and personalities. He has supervised the strategic communications campaigns around acquisitions in media, entertainment and technology and an array of complex cases involving civil and criminal litigation. Traub joined DKC after nearly a decade on Capitol Hill working for three different members of Congress. Traub received a bachelor of arts in political science and journalism from the University of Wisconsin-Madison where he sits on the School of Journalism and Mass Communication's Board of Visitors. ----------------------------------------------------------------- To track down Matthew visit: Instagram: @matthewtraub LinkedIn: linkedin.com/in/matthewtraub Website: dkcnews.com For more information on the PRessing On podcast visit PRressingOnPodcast.com or instagram.com/pressingoninpr/ RMGComm.com DeGravePR.com

Send us a note about this episode. We'll reply and thank you on a future episode50 percent. That's how much of the global population now trusts generative AI when searching for information about companies and brands. More than Instagram. More than Facebook. More than social media in general. And that number climbed 7 points in a single year. The data comes from the Page Society's annual Harris Poll study. 14 countries, more than 15,000 people surveyed in December 2025. Consumers aren't just using AI more. They're believing it more. And most of them aren't clicking through to the source. They're reading the AI answer and moving on. For communicators, this changes the job. It's no longer enough to optimize for search engines, you now need to optimize for the AI that sits on top of them. What does generative AI say when someone types in your brand name? Is it accurate? Is it current? Or is it surfacing something you said or did 20 years ago that no longer represents who you are? Listen For3:26 How is declining consumer trust reshaping the role of communication leaders?4:52 Why do consumers now trust generative AI more than social media for brand information?12:28 What are the biggest risks of disinformation and AI hallucinations for brands?15:45 Why can't AI replace human experience and critical thinking in communications?20:22 How should brands optimize for AI search while maintaining trust and accuracy?Guest: Rochelle Ford, Ph.D., APR, CEO The Page SocietyLinkedIn | Website Page-Harris Poll: Confidence in Business Index 2026DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show

Meet Sarah Dyce, Public Affairs and Marketing Manager at the Victorian Institute of Sport.Sarah has a wealth of experience in sports communications, working behind the scenes of the moments that matter most. After graduating with a Bachelor of Marketing and Public Relations from the University of Notre Dame in Perth, Sarah made a bold move to Melbourne in 2018.But here's the part most people don't know. Sarah never set out to work in sport. She arrived in Melbourne in 2018 with a marketing degree, no contacts, and a determination to avoid a nine-to-five in Perth's mining and oil and gas sector. She found a listing on a website better known for arts and theatre jobs, applied for an unpaid internship at Swimming Australia, and quietly outworked everyone around her until the industry had no choice but to take notice.What followed was years of contract roles spanning Tokyo 2020 and Paris 2024 Olympic Games as part of the Australian Olympic Committee's Main Press Centre team, worked the Invictus Games in Düsseldorf, the World University Games in Berlin, the Australian Open, A-League Finals Series, and helped orchastrate one of the most viral moments of the 2025 Australian Open - the now-famous Carlos Alcaraz and young fan John's encounter that captured the world's attention.In this episode, Sarah takes us through the mindset shift that made contract life work for her, the networking habits she built that kept the opportunities coming, and the deliberate decisions she made along the way that led her to the role she has today. If you've ever talked yourself out of applying for a sport role because you didn't feel "sport enough," Sarah's story is the one you need to hear!We cover:(03:07) - Interview starts(09:23) - Quick Fire Questions(16:32) - Why Sarah moved from Western Australia to Melbourne?(20:11) - What her time at Swimming Australia taught Sarah(24:08) - Why Sarah left a full-time role to pick up contract work(28:48) - Sarah's takeaways from contract work(31:54) - How Sarah managed to stack contracts(36:42) - What a day in the AOC Main Press Centre team looks like(43:14) - Differences and similarities of working at the Tokyo and Paris Olympics(51:53) - The viral AO moment Sarah helped make happen(57:27) - How Sarah landed a role at the World University Games in Berlin(01:02:46) - How Sarah's current role at the VIS came about(01:07:20) - How do you measure success across the various roles Sarah has held(01:09:28) - Biggest challenges in sports media and PR(01:11:16) - How you can stand out in a saturated sports media landscape(01:13:22) - How to handle difficult situations as a sports comms professional(01:16:19) - How to build trust and relationships with variou stakeholders in sport(01:19:00) - Impact of mentors on Sarah's journey(01:24:07) - How to land a job in sport media and PR in the next 30 days(01:25:49) - Biggest "Pinch Me" moment working in sport(01:29:39) - What is a takeaway from a family member that influenced your career in sport?(01:31:22) - Sarah's question for next guestIf you liked this ep, give these a go:#281: Journey to Head of Media Rights at Cricket Australia with Abhi Arunachalam#312: How Vimal Kumar Became a Cricket Writer, Built 600k+ on YouTube & Travelled the World#335: How to land a job at the VIS with Director of People & Community, Daniel SimonsWant a job in sport? Click here.Follow SportsGrad on socials: LinkedIn | Instagram | TikTokFollow Reuben on socials: LinkedIn | Instagram | TikTokThanks for listening, much love! Hosted on Acast. See acast.com/privacy for more information.

Tim Schneider shares his take of the day. "Schneider-Time."

In this episode of the InspirED Podcast, Andrea De La Cerda challenges the traditional hustle-driven model of success and introduces a more sustainable, aligned approach to building a business. She explores the concept of feminine power in business—focusing on energy, intuition, and cyclical productivity rather than constant output. Through personal experience and research, Andrea explains why overwork leads to burnout and how integrating alignment, collaboration, and sustainability can lead to greater impact and long-term success....CHAPTERS00:00 – Rethinking success and constant pressure01:00 – When hustle culture stops working02:00 – Masculine vs feminine business models03:00 – The cost of overwork and burnout04:00 – Where clarity and best ideas come from05:00 – The feminine business blueprint06:00 – Working with your energy and cycles07:00 – Intuition as a strategic advantage08:00 – Collaboration vs doing it all alone09:00 – Redefining success and sustainability10:00 – Aligning your work with your energy11:00 – Building success without depletionRESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

REMIX: Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim TrebilcockIn this episode of Brands, Beats and Bytes, hosts DC and LT sit down with beverage industry legend Jim Trebilcock, the former Chief Commercial Officer and CMO of Dr. Pepper Snapple Group and Keurig Dr. Pepper. This isn't just a marketing conversation; it is a masterclass in resilience and business strategy from a man who started his career sorting bottles and driving a delivery truck in a parking lot.Jim pulls back the curtain on some of the most pivotal moments in beverage history. He reveals the "Tracks of My Tears" story behind 7UP's decline against the juggernaut of Sprite, details the high-stakes negotiation where Dr. Pepper almost lost the College Football Playoff sponsorship to Coca-Cola , and shares the humbling lesson of his biggest product failure, 7UP Gold.Packed with hard truths about the "self-inflicted" irrelevance of modern CMOs and the dangers of the "LinkedIn Factor," this episode is essential listening for anyone who wants to understand the art of the deal, the science of execution, and the power of humble leadership.Key Takeaways: The "Ground Up" AdvantageThe 7UP vs. Sprite Case StudyThe "Self-Inflicted" CMO CrisisThe "LinkedIn Factor"A Billion-Dollar Negotiation LessonEmbracing FailureStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

8:05PM: It’s National Work Zone Awareness Week, which aims to protect roadside workers as construction season ramps up. A look at MA’s Slow Down, Move Over law, which according to AAA research, many drivers don’t understand the law. We'll discuss what you need to know… Guest: Jillian Young – Director of Public Relations for AAA Northeast 8:15PM: Are School Cell Phone Bans A Solution or a Symptom? Guest: Christine Miles - a leading psychologist, author of the critically acclaimed book: What is It Costing You Not To Listen and founder of The Listening Path (The first scalable system for teaching listening as a foundational skill) 8:30PM: Oil soars as U.S. and Iran vie for Strait of Hormuz control. Guest: Jay Young - Founder & CEO, King Operating Corporation 8:45PM: A Millionaire Mascot Is Dividing a Wealthy Massachusetts Town! Lenox is considering scrapping its high school’s nickname and Monopoly-man avatar. It’s sparked a generational rift… Guest: Owen Tucker-Smith – Wall Street Journal ReporterSee omnystudio.com/listener for privacy information.

In this episode of the InspirED Podcast, Andrea De La Cerda explores how your relationship with money is shaped long before you ever earn it. She breaks down how early experiences, emotional patterns, and subconscious beliefs influence financial decisions, pricing, and capacity to receive. Through personal insight and research-backed concepts like money scripts, this episode highlights why financial growth is not just about strategy, but identity and belief. Andrea also shares practical ways to begin shifting your money story so you can earn, hold, and grow wealth with more clarity and confidence.CHAPTERS00:00 – The emotional roots of your money story01:00 – How early experiences shape financial behavior02:00 – Why money decisions are driven by emotion03:00 – Money scripts and subconscious patterns04:00 – Self-worth and undercharging05:00 – The gender gap in pricing and earning06:00 – Recognizing patterns that limit growth07:00 – Expanding your capacity to receive08:00 – Tools to rewire your money beliefs09:00 – Rewriting your financial story10:00 – Choosing a new belief moving forwardRESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠⁠Book Recommendations“Mind Over Money” – Brad & Ted Klontz A foundational book on money scripts and financial psychology.“The Soul of Money” – Lynne Twist Expands your perspective on money as a tool for meaning and impact.“We Should All Be Millionaires” – Rachel Rodgers A bold, practical call for women to expand financially.“Happy Money” – Ken Honda Focuses on the emotional relationship with money.“You Are a Badass at Making Money” – Jen Sincero A mindset-forward approach to breaking limiting beliefs.TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Preaching for the Fourth Sunday of Easter, Devon James reflects on the discerning the voice of the Good Shepherd: “We see people who follow modern-day thieves and robbers thinking they will be rewarded with green pastures. But we know the true message of Jesus: love, not hate; peace, not war; unity, not division.”Devon James is a Campus Minister at Xavier University in Cincinnati. A native of Chicago, she earned her undergraduate degree in Theology and Public Relations from Xavier, her graduate degree in Pastoral Ministry at the University of Dayton; and a Certificate in Pastoral Formation from Boston College. She is currently completing a program that will certify her to accompany people through the Spiritual Exercises of St. Ignatius.Visit www.catholicwomenpreach.org/preaching/04262026 to learn more about Devon, to read her preaching text, and for more preaching from Catholic women preach.

Erika Kirk no shows an event in Georgia, Victor Marx responds to my episode from yesterday, and there is another person at Turning Point who allegedly has a background in trafficking arms. 00:00 - Start. 01:30 - Erika Kirk no-shows JD Vance and TPUSA gives their excuse. 37:09 - Victor Marx responds to me. 42:40 - Another person at TPUSA allegedly involved in trafficking arms. 52:59 - Comments. Nimi Skincare​​ ​ Save 10% on your order with promo code CANDACE10 at http://www.NimiSkincare.com The Wellness Company​ USA Compounded. The Wellness Company's RX Parasite Cleanse! Click https://www.twc.health/CANDACE and use code CANDACE for $90 Off + Free Shipping on every order. USA Residents only