Podcasts about Digital marketing

Google's AI is poised to wipe out half of news publishers' traffic, but Barry Adams isn't here to panic—he's here to bring the hard truths (with a side of hope). On this week's EDGE of the Web, we dive deep into how Google's relentless AI advancements, from overviews to the new AI mode, threaten the very foundation of news publishing. Join host Erin Sparks and News SEO specialist Barry Adams as they break down the seismic shifts hitting news publishers: AI overviews stealing clicks, Top Stories boxes protecting (for now), and why AI mode is a technological hand grenade waiting to go off. Barry shares what's working, what's not, and why keeping up with Google's user experience data from the Chrome browser is harder than ever. We cover how publishers can future-proof themselves—think personalization, paywalls, and bundling—before Google fully flips the AI switch. Side quest: Ever wondered how to train your audience to pay for news in a world where everything's free (thanks, Google)? Barry makes a compelling case for why quality, unique journalism is more vital than ever—even if it means surviving on half your pie. Wrap up by buckling in for the impending Google traffic apocalypse, arming yourself with Barry's don't-panic (but have your towel) wisdom, and getting the inside scoop on what grows in the new AI-powered world of news.  Key Segments: [00:04:44] Current Status on News SEO: Minimal Impact [00:06:46] "AI Mode Simplifies Web Browsing" [00:15:00] EDGE of the Web Title Sponsor: PreWriter.ai [00:17:12] AI Mode Impact on Google Traffic [00:22:31] Google Outlasts ChatGPT: Future Forecast [00:30:18] Stand Out or Fade Away [00:33:25] News Industry Consolidation Trends [00:34:33] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:37:10] Thriving Small Publishers Need Uniqueness [00:39:58] Balancing Integrity and Audience Appeal Thanks to Our Sponsors! PreWriter.ai: https://edgeofthewebradio.com/prewriter Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay  Follow Our Guest LinkedIn: https://www.linkedin.com/in/barryadams/ Blue Sky: https://bsky.app/profile/polemicdigital.com

SEO Services Edition: Is SEO "Dead" in 2025? Who Knows? (Case Studies, Testimonials, and Ultimate Guide with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.Favour Obasi-Ike presents an engaging and conversational discussion that emphatically argues for the continued relevance of Search Engine Optimization (SEO) in 2025 and beyond, directly refuting the idea that SEO is "dead."Favour Obasi-Ike, joined by other marketing professionals (with a guest LIVE! audio testimonial), highlights that SEO is foundational for online visibility across various platforms, including traditional search engines and AI-driven systems like ChatGPT. The dialogue stresses the importance of consistent content creation, strategic updates, and a holistic approach to online presence, emphasizing that SEO is not merely about keywords but about understanding user intent and providing valuable, well-structured information.Favour Obasi-Ike illustrates these points with practical examples and case studies, demonstrating how effective SEO can significantly boost website traffic, lead generation, and overall business growth by ensuring content is discoverable and impactful. The discussion ultimately positions SEO as a continuous, essential investment that underpins all successful digital marketing efforts.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs about the Is SEO "Dead" in 2025? Who Knows? Episode:1. Is SEO dead in 2025?No, SEO is not dead in 2025; in fact, it's more vital than ever. The perception that SEO might be obsolete often stems from a misunderstanding of what it truly encompasses. Search Engine Optimization (SEO) is fundamentally about being discoverable online. With 8.2 billion people in the world and 1.1 billion websites, and an astounding 8 to 16 billion daily searches on Google alone (with 15% being new searches every day), the act of searching for information is constant and growing.The conversation clarifies that "SEO" isn't limited to traditional search engines like Google. Platforms such as ChatGPT, Google, Reddit, TikTok, LinkedIn, Apple Podcasts, Spotify, and YouTube all function as "search engines" where content needs to be optimized to be found. Therefore, anything you do to increase your visibility on these platforms is a form of SEO. The speaker emphasizes that fancy new terms like GEO, AEO, AIO, or SXO are just "cosmetics" for the same underlying principle: making your content discoverable. The core idea is that if you're not focusing on SEO, you're missing out on crucial opportunities for people to find your website and business.2. How has AI impacted SEO, and does it replace traditional SEO efforts?AI does not replace traditional SEO; instead, it exposes and adds structure to it. AI tools and platforms like ChatGPT, Alexa, Siri, Grock, Deepseek, Meta AI, Cloud, Perplexity, and Gemini rely on information from existing traditional platforms and servers. This means that to be found by AI search engines, your content first needs to be optimized and present on these traditional sources (like Google, Bing, Yandex, etc.).The speaker highlights that AI search engines respond based on information given from a "source." If you are not optimizing your original content and website (the "source"), you cannot become a "resource" for AI. AI is looking for well-structured, authoritative content with clear brand citations and links. Having duplicate profiles or unverified business claims on platforms like LinkedIn, for example, can negatively impact how AI (and traditional search engines) perceive your online presence, making it harder for your business to be recognized and recommended. Essentially, AI leverages and amplifies the importance of a robust, well-optimized online foundation.3. What are the key elements for a strong online presence in 2025, beyond just keywords?In 2025, a strong online presence moves beyond solely focusing on keywords to prioritizing conversations, user experience, and a holistic, structured approach to content. Key elements include:Content with Purpose: Focus on "who are you talking to? Who are you serving? Why are you showing up?" Your content should address specific questions and needs, aiming for positive, neutral, or negative sentiment analysis from AI.Continuous Optimization: SEO is not a one-time fix. Websites and content need regular updates. Blogs, for instance, have a *24-month cycle*, meaning consistent updates are crucial to maintain visibility. The "last modified" timestamp is vital for algorithms.Structured Content: Turn unstructured content (like a simple blog post) into structured articles with headings, internal/external links, embedded scripts, iframes, tables, infographics, FAQs, quotes, images, alt text, and schema (microdata/rich snippets). This makes it more digestible for both humans and search engines.Platform Integration & Tokenization: Your website should be connected to all relevant online platforms (Instagram, LinkedIn, YouTube, podcasts, etc.). When a page is updated, it gets "tokenized" (duplicated) across various search engines and platforms (Google, Yahoo, DuckDuckGo, Brave, Bing, ChatGPT). This ensures wide distribution and recognition.Google Search Console: This is paramount. Connecting your website to Google Search Console is the "internet service provider of Google" and allows you to track impressions, clicks, and positions, providing crucial data on your marketing efforts.E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): Google's guideline emphasizes providing the best user experience. This means creating a well-structured, intentional, and high-quality online presence that builds trust and authority.4. Why is continuous content creation and updating crucial for SEO?Continuous content creation and updating are crucial because SEO is an ongoing process, not a one-time task. Websites need "oil changes" and "tire alignments" through new articles, blogs, and updates to remain healthy and high-performing for algorithms.Key reasons include:Content Decay: Blogs have a *24-month active cycle*. If content isn't updated within three years, its chances of sustaining visibility become slim, even with good initial content. The "last modified" timestamp on your content signals freshness and relevance to search engines.Algorithm Recognition: Search engines and AI prioritize active, recent, and updated information. Consistent updates help algorithms recognize your website as a continuously relevant and valuable source, leading to better rankings.Meeting Evolving Search Needs: Search volumes and user needs change with seasons, holidays, and emerging trends. Regularly updated content allows your business to align with these evolving search patterns.Increased Impressions and Authority: Consistently producing and updating 52 pieces of content a year can significantly boost your website's impressions and domain authority. This demonstrates expertise and a sustained commitment to providing value.Audience Retention: A continuous flow of valuable, updated content helps build an "attention map"that fosters a "retention curve," keeping your audience engaged and returning.5. How can businesses leverage diverse online platforms for SEO, and what's the role of podcasting?Businesses should leverage diverse online platforms by connecting their website as a central hub to all their social media, content, and directory listings. This creates a structured pathway for discovery and builds authority. The speaker emphasizes that platforms like LinkedIn, YouTube, Apple Podcasts, Spotify, and Reddit are all search engines in their own right.Podcasting is highlighted as an exceptionally powerful tool for several reasons:Know, Like, and Trust Factor: Podcasting is described as the fastest way for someone to "know, like, and trust" you, as it allows for a deeper, more personal connection through voice.Authoritative Content: Like blogs and books, podcasts have an author, contributing to your overall "dominant authority online."Wide Distribution and Citation: Podcasts are distributed across *30-40+ stations* (Spotify, Apple, Pandora, iHeart, Podcast Addict, Alexa), each acting as a resource. When AI (like ChatGPT) or other search engines cite a podcast link, it directly mentions your content and business.Content Repurposing: Turning podcast episodes into topical blogs (show notes with hypertext links) auto-indexes your content through servers, further increasing visibility across traditional and AI search engines.Organic Lead Generation: Podcasting can organically attract clients without needing paid ads. As demonstrated by a client who gained clients from Google and ChatGPT after starting a podcast, it builds authority that leads to organic discovery and trust.Niche-Based Search: Podcasting allows for highly niche-based content, meaning if you show up consistently, algorithms will rank and refer you to people specifically looking for your expertise.By integrating podcasts with other platforms (website, social media, email lists) and consistently producing valuable content, businesses can significantly expand their reach and establish strong online authority.6. What is the significance of "tokenization" and the "last modified" date for online content?"Tokenization" refers to the process where, every time you update or "last modify" a page on your website, that page is essentially duplicated or recognized as an individual entity that can be shown on various web platforms and search engines. For example, if your website is updated, that updated content can then appear on Google, Yahoo, DuckDuckGo, Brave, Bing, and even AI platforms like ChatGPT.The "last modified" date is a crucial signal to algorithms. Just like your phone updates its software regularly, your website content needs consistent updates. If a blog post, for instance, was published in 2022 and hasn't been updated by September 2025, the algorithm recognizes this lack of recent activity. While it might still appear online if there's no competition, its chances of sustaining visibility are slim. A recent "last modified" date indicates to search engines that the content is fresh, relevant, and actively maintained, increasing its likelihood of being found and ranked. This continuous "tokenization" of updated content across the web amplifies your digital footprint and authority.7. What is the speaker's definition of "future" and how does it relate to SEO?The speaker defines "future" based on its Latin origin, "futurist," meaning "to grow or become," and its dictionary definition as "the time or a period of time following the moment of speaking or writing; time regarded as still to come."This definition directly relates to SEO by emphasizing that every piece of content you create – whether speaking on a podcast or writing a blog post – is an act of "speaking or writing into the future." It's a proactive planning project where your current efforts manifest over time. Just as one plans to build a house with a blueprint, SEO involves strategic planning and consistent execution. Answering questions in the form of web links or podcast episodes serves as a long-term investment. The way you answer one question can lead to several more, creating a continuous flow of engagement and discovery. By actively creating content now, businesses are building an online presence that will continually attract users in the "time still to come," ensuring sustained growth and visibility.8. What essential steps should a business take to start or improve its SEO strategy, especially when seeking professional help?To effectively start or improve an SEO strategy, especially when seeking professional help, a business should take several essential steps:Establish a Foundational Online Presence: The absolute first step is to have a website, or at minimum, a domain name. A website acts as the "anchor" for your business online. Without one, you lack a central hub for discoverability and tracking.Connect to Google Search Console: This is non-negotiable. Google Search Console is the "internet service provider of Google" and allows you to track critical data like impressions, clicks, and positions, which are vital for understanding and proving SEO effectiveness.Define Goals and Strategy: Before engaging with an expert, have a clear understanding of your business goals. If you don't have an SEO strategy, bring your business plan, and a professional can help build one from there. This includes understanding who you are talking to, who you are serving, and why you are showing up.Understand Investment Levels: Be prepared for an investment. While specific figures are mentioned (starting around *$1,500/quarter*), the key is to recognize that SEO is a continuous investment, not a one-time expense, and it offers long-term gains.Prioritize Content Creation for Search Engines (and then humans): As advised, "write everything for search engines, not for you." Focus on creating content that aligns with how algorithms discover and present information. This indirectly means writing for humans as well, as search engines aim to serve relevant and valuable content to users.Embrace Multi-Platform Content: Create diverse content forms (blogs, podcasts, videos, social media posts) that answer common questions people are asking. Distribute this content across relevant platforms, ensuring interconnections (e.g., website links in podcast show notes).Be Intentional and Consistent: SEO requires active, consistent effort. Dedicate time weekly (e.g., 45 minutes a day for 45 days) or invest in professional management to consistently update and optimize your online presence. This consistency builds authority and ensures you're actively engaging with algorithms.Prepare for a Consultation: When booking a call with an SEO expert, be ready to discuss your website, business plan, and specific goals. Professionals will often audit your website, provide insights via Loom videos, and offer structured plans (quarterly, biannually, or annually) with clear communication (e.g., weekly recorded calls).Digital Marketing SEO Resources:>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What Are the Best Blogging and Publishing SEO Practices for New or Established Websites? (Digital Marketing Masterclass with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.This marketing discussion from Clubhouse audio centers on Search Engine Optimization (SEO) and its role in online business growth, particularly through blog content. It emphasizes that SEO is more than just ranking; it's a consistent strategy for online visibility. Favour Obasi-Ike recommends publishing blog posts regularly, suggesting one to two per week for new businesses and three to four for established ones, while also stressing the importance of updating older content to maintain relevance and a competitive edge. Furthermore, the conversation highlights the significance of structured data, diverse content formats (text, audio, video), and distributing content across various platforms to maximize reach and engagement, ultimately leading to organic traffic and reduced advertising costs.FAQs on SEO Content Strategy for Online GrowthHow often should a new website publish blog posts for SEO?For a new website just starting out and building momentum, it's recommended to publish one to two blog posts per week. This approach allows a new business or solopreneur to establish a consistent online presence without feeling overwhelmed. Publishing once a week translates to 52 new web links annually, which can significantly contribute to a website's visibility on search engines like Google, ChatGPT, and Bing. This frequency is considered a "gear one to gear three" strategy, focusing on foundational content and answering common customer questions.What is the recommended blog post frequency for established businesses aiming for accelerated growth?Established businesses looking to drive fast and significantly boost their SEO should aim to publish anywhere from three to four times a week. This higher frequency, referred to as moving from "gear one to gear five," is for businesses with the resources to create consistent, high-quality content. The more frequently new and updated content is published, the faster search engines like Google understand the website's relevance and authority, leading to improved rankings and increased organic traffic.Beyond initial publication, how important is updating old blog posts for SEO?Updating old blog posts is crucial for maintaining SEO relevance and extending the lifespan of your content. Every time an article is updated (given a "last modified" date), it resets its 24-month relevance cycle with search engines. This combats "content decay," where older, un-updated articles lose visibility to newer, more recent information on the same topic. Best practices suggest updating content monthly or at least quarterly. Updates can include adding FAQs, recent statistics, use cases, quotes, videos, or other rich media. This consistent updating signals to search engines that your content remains current, practical, and authoritative, improving its chances of ranking higher and for longer.What are the "three levels" of showing up online that are critical for SEO?The three critical levels for showing up online in a systematic and structural way are:Website: This is the overall digital presence, providing the "full platter" of your brand and offerings.Web Page: This refers to individual pages within the website that contain specific content. It's the "content of the website."Web Link (Blog Post/Article): These are the individual pieces of content that provide access to the specific information on a web page. They serve as "leading tools" for growth and are the primary way people find content on search engines. These three layers must work together, much like the components of a burger or sandwich, for effective online visibility.How do search engines evaluate content, and what role does "structured data" play?Search engines evaluate content by reading both the visible text (HTML) and the underlying script (XML). To rank effectively, content needs to be presented as "structured data," which goes beyond just getting a raw response from an AI tool. Structured data includes elements like headings, titles, metadata, schema markup, internal and external links, images with alt text, and other organizational components. These elements help search engines understand the context, relevance, and relationships within your content, making it easier for them to index and rank your pages for relevant queries. Search engines, including AI platforms like ChatGPT, scan the top 20 Google results for relevance, recency, and practicality, aligning with Google's E-E-A-T (Experience, Expertise, Authority, and Trust) guidelines.How can businesses maximize the reach and impact of their blog content beyond just publishing it on their website?To maximize reach, blog content should be actively distributed across various platforms, treating each blog post as a valuable piece of intellectual property. This includes:Email lists: Sending new blog posts to subscribers.Social Media: Sharing content on platforms like YouTube (as video), X (formerly Twitter), Reddit, Pinterest, and Threads.Content Repurposing: Transforming blog posts into videos, podcasts, infographics, or other formats to suit different platforms and audience preferences.Connecting with other content: For instance, ensuring every podcast episode has a corresponding blog post to appear on Google.This multi-channel approach leverages both search (people actively looking for information) and social (content being discovered in feeds) to drive traffic and engagement, increasing the chances of content being seen and resonated with.What is the impact of regularly updating website content on search engine understanding and overall business value?Regularly updating website content, particularly blog posts, significantly enhances search engine understanding of your business and its offerings. The more often you update your content, the more thoroughly Google and other search engines comprehend your topics, expertise, and relevance. This consistent engagement builds trust and authority. Furthermore, the content on your website contributes directly to its intellectual property and overall business value. Just as renovating a house adds value, adding and updating content to your domain increases its worth, making it a more attractive asset for potential scaling or sale. A diverse range of well-optimized content allows your website to "tackle different channels" and answer a broader spectrum of user questions, akin to a television offering many channels.What are common pitfalls to avoid when creating content for SEO, especially regarding AI tools?A major pitfall to avoid is simply copying and pasting content generated by AI tools like ChatGPT without further refinement. While AI can be useful for gathering information or suggesting ideas, the output is often "unstructured data." Directly using such content can lead to penalties from search engines because it may regurgitate information already available elsewhere, lacking originality, structure, and the human touch that builds E-E-A-T. Instead, AI tools should be used strategically:Restructuring: Use AI to rewrite content in a specific style (e.g., lifestyle blog, third-person with quotes and attributions).Idea Generation: Obtain content ideas or initial drafts.Enhancement: Incorporate AI-generated elements after thorough review and integration into your structured format.The goal is to transform unstructured AI output into well-structured, original, and valuable content that resonates with both human readers and search engine algorithms.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and SupportDiscover Vegan-based Luxury Experiences | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty Beauty ProductsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this powerful episode, Cinthia sits down with business coach and multi-time founder Cassandra Vantriet to explore the deep, often unspoken mindset shifts that come with building a business as a mom. Cassandra shares her journey of founding (and later selling) her product-based company while pregnant, and how motherhood completely rewired how she views identity, success, and purpose. Together, they unpack what it means to design a business around who you are, not who you think you're supposed to be. From releasing hustle culture to embracing self-excavation as a tool for clarity, this conversation is equal parts grounding and inspiring for any woman navigating business, motherhood or both. Whether you're preparing for maternity leave, feeling disconnected from your business, or wondering how to stay aligned as your life shifts, this episode offers a rich blend of personal reflection, practical frameworks, and heartfelt permission to evolve. We explore: Why mindset and energetics are not optional for mom business owners The three-step process Cassandra uses to guide clients through self-excavation How to create a personal “filtering system” for aligned business decisions The truth about compartmentalization (and why it doesn't work for moms) Letting go of business models that no longer fit—and building ones that do Why clarity around how you want to feel is more powerful than any 5-year plan Using postpartum power as fuel to step into your next evolution How Cassandra scaled back, automated, and sold her business while raising her daughter What to do when mom guilt creeps in (and why presence matters more than perfection) Cassandra Vantriet is a 3x founder, business mentor, and mom to her daughter Romy. After scaling and selling a successful health and wellness brand, she now supports women in building businesses that are aligned, intuitive, and deeply personal. Cassandra blends strategy with soul, helping her clients move past limiting beliefs and create with clarity. Connect with Cassandra on Instagram: @cassandravantriet Loved this episode? Leave a review or share it with a mom entrepreneur who needs to hear this. And don't forget to tag @digitalbloomiq so we can celebrate your insights and takeaways together.  

Discover how packaging is your #1 marketing opportunity with 100% open rates. Learn from Arka's founder how to turn every shipment into growth.For more on Arka and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Meet Julie Lokun, the founder of The MediaCasters and Cre8tive Con. This discussion centers on the importance of authentic networking, emphasizing in-person connections and genuine follow-up over superficial interactions. Julie Lokun and Favour Obasi-Ike highlight the value of self-awareness in professional settings, distinguishing between introvert and extrovert networking styles, and the significance of building relationships based on trust and mutual support. They also address the practicalities of establishing and safeguarding a business, advising listeners on due diligence and surrounding themselves with a supportive team.FAQ about this episode on event networking?1. What are the key elements of effective personal and professional branding?Effective personal and professional branding is crucial for successful networking and overall career growth. It involves understanding how you present yourself to the world and how others perceive you. This includes your online presence, your demeanor in person, and the consistency of your message. A strong brand is authentic, clearly communicates your vision, and resonates with your audience. The "Cold Play concert" example highlights the potential for public incidents to drastically impact one's brand, emphasizing the importance of being mindful of your actions both publicly and privately.2. Why is follow-up considered the most important and often overlooked aspect of networking?Follow-up is paramount in networking because it transforms initial encounters into meaningful connections. Many people neglect this step, leading to superficial interactions that don't yield results. The hosts emphasize that if a follow-up doesn't happen, it might indicate a lack of genuine connection or interest sparked during the initial conversation. Effective follow-up isn't just about sending an email; it's about actively listening during the initial interaction, identifying how you can offer value, and making a memorable impression that encourages the other person to want to connect further.3. How can individuals move beyond superficial networking and build deeper, more valuable relationships?Building deeper connections goes beyond exchanging business cards. It requires being genuinely interested in others rather than solely focusing on self-promotion. Asking insightful questions, actively listening, and identifying ways to connect people with others in your network are powerful strategies. This approach fosters a sense of "know, like, and trust," which is the foundation of any strong relationship, whether personal or professional. By focusing on creating value for others, individuals can build a robust network that extends beyond fleeting encounters.4. What are the differences between introverts, extroverts, and ambiverts in a networking context, and how can each type succeed?The discussion highlights that introversion, extroversion, and ambiversion relate to how individuals manage their energy, not necessarily their shyness or confidence. Extroverts gain energy from social interaction, while introverts' energy can be depleted by large groups. Ambiverts exhibit a mix of both. For introverts, pacing themselves, choosing events they are passionate about, and potentially having a "sherpa" or partner can make networking more manageable. Extroverts need to be mindful of not overwhelming others and tailoring their approach. Self-awareness is key for all, allowing individuals to navigate networking spaces effectively by understanding and managing their own energy levels.5. What is the vision and purpose behind Creative Con, and what does it offer attendees?Creative Con was born from the desire to create a live event that elevates the voices of powerful entrepreneurs. The founder, Julie Lokun, aimed to provide a stage for individuals who are changing the world through their businesses, books, and media presence. Creative Con is designed to be a transformative experience where attendees can build meaningful connections, be surprised and delighted by the program, and leave as a "different, better version" of themselves. It emphasizes collaboration, learning, and fostering a supportive ecosystem for entrepreneurs.6. What is the ideal balance between speaking and listening during networking events?The hosts strongly suggest a 70/30 split: listening 70% of the time and speaking 30%. The rationale is that if people are truly interested in what you have to say, they will ask you questions. This approach emphasizes curiosity and humility over self-promotion. By listening more, you gain a deeper understanding of others' needs and can identify opportunities to provide value, leading to more profound connections. The only exception is if you are a paid keynote speaker, in which case speaking 100% of the time is appropriate.7. What is the future of networking, especially in an era of AI and digital communication?Despite the rise of AI and digital platforms, the hosts firmly believe that the most powerful networking will always be done "IRL" (in real life). While online tools like Clubhouse, Roam, and Zoom have their place, nothing replaces the ability to look someone in the eye, feel their energy, and experience their genuine presence. In-person connections foster sincerity, build "know, like, and trust" more effectively, and are crucial for vetting potential partners. The effort required for in-person networking pays off in dividends, as it builds more robust and authentic relationships.8. What essential advice is offered for entrepreneurs and individuals navigating business relationships and personal growth?Several pieces of advice are offered for success in both business and personal growth. Firstly, "be a good human" and act with integrity and strong morals. Secondly, entrepreneurs should surround themselves with a trusted team or "anchors" who can offer diverse perspectives and help them make sound decisions, especially when entering into contracts. Always trust your gut instinct, but also do your due diligence by researching potential partners and ensuring their business practices are legitimate. Don't be afraid to ask for mentorship or assistance, as genuine people will often recognize and respond to sincerity. Lastly, embrace an authentic self, be consistent, work hard, and don't expect easy shortcuts.Access our Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What are the Biggest SEO Mistakes Killing Your Website Rankings? Learn with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.This audio from a Clubhouse audio Marketing Club discussion explores common SEO mistakes that hinder website rankings and offers strategies for improvement. Favour emphasizes the critical importance of a professional website for business legitimacy and online visibility, particularly for search engines and AI models. We discuss the long-term nature of organic SEO versus the immediate, but often less effective, impact of short-term ad campaigns, especially when a strong web presence isn't established. Practical advice includes optimizing website content, titles, and technical elements like Google Search Console integration, along with leveraging platforms like Pinterest for targeted advertising and understanding the interconnectedness of online presence across various digital channels.FAQs1. Why is having a website considered crucial for any business today?Having a website is no longer optional; it's a foundational requirement for any legitimate business. Without one, you're essentially invisible to potential customers and search engines. Someone emphasizes, "if I can't find you, I can't pay you." A website acts as your intellectual property, your online home, and the primary place where people will seek to understand and connect with your business. It establishes credibility, allows for tracking and analysis of customer interactions, and serves as the central hub for all your online presence, from social media to search engine results.2. What are some common SEO mistakes that can severely impact website rankings?Several major SEO mistakes can "kill your rankings." One prevalent issue is a lack of consistent content creation and updates. Simply posting a blog and forgetting about it is a thing of the past; sites need regular fresh content to be reindexed by search engines. Another critical error is improper page titling; many focus on what they want to say rather than what people are actually searching for. Beyond content, neglecting to connect your website to Google Search Console is a significant oversight, as it prevents Google from effectively seeing and indexing your site. Building a visually appealing website that isn't optimized for search engines is like having a beautiful house with no address—it won't be found.3. How does the concept of "patience is a virtue" apply to achieving high search engine rankings?Achieving high organic search rankings is a long-term game that requires significant patience and consistent effort. Unlike paid advertising, organic growth takes time to build momentum. Trying to rank for highly competitive terms like "Black Friday 2025" in just two months with organic strategies is unrealistic, especially when competing against businesses that have invested years. The analogy of waiting for a tree to germinate highlights that genuine growth requires consistent "watering" and care over an extended period. Focusing on building an audience and consistent content creation will lead to surprising and predictable growth over time.4. What are the key components of a "real business" online, beyond just a website?Beyond having a basic website, a "real business" online needs several elements to establish legitimacy and foster trust. This includes having an LLC or being registered with the secretary of state. The website itself should have an address in the footer, ideally hyperlinked to Google Maps, to provide location signals to search engines and potential customers. Furthermore, a business needs to actively manage its online presence across various platforms (LinkedIn, Google Business Profile, social media) and ensure that its website is connected to analytics tools like Google Search Console and Microsoft Clarity for tracking user behavior. Investing in professional branding, including a well-designed logo and a clear customer journey, also signals a serious and committed business.5. How can businesses leverage AI chatbots and other interactive elements to improve website conversions?AI conversational chatbots can significantly boost website conversions, with reported increases between 20% to 33%. These tools act as virtual assistants, guiding visitors and providing immediate support, similar to an in-person store assistant. By engaging users through pop-ups, chatbots, or other calls to action, businesses can prevent visitors from leaving confused or unable to find what they need. The goal is to turn passive viewers into active participants, ensuring they take action and ideally return to the site.6. What role do citations and backlinks play in boosting a website's authority and visibility?Citations and backlinks are crucial for increasing a website's domain authority and visibility. When other reputable platforms like Reddit, Wikipedia, YouTube, or various social media sites link back to your website, it signals to search engines that your content is valuable and credible. The more high-quality referrals your website receives from diverse sources, the higher its perceived authority. This interconnectedness is essential; as one speaker noted, "everything is connected or it's interconnected." This also highlights the importance of connecting your website to platforms like Reddit, as AI mentions can link back to your site from relevant subreddits.7. How does local SEO, particularly through address and zip code targeting, impact search rankings and advertising efforts?Including a physical address in your website's footer, especially when hyperlinked to Google Maps, significantly impacts local SEO. Search algorithms use this information to filter your business within local search results, as users often have their location services enabled. This creates a "signal within your community" and helps your business appear on local maps and in geographically targeted searches. When combined with targeted advertising, such as running Pinterest ads to specific zip codes, businesses can reach highly relevant local audiences. This precision allows for efficient ad spending and higher conversion rates, especially for businesses with defined service areas.8. What is the distinction between SEO (Search Engine Optimization) and newer terms like GEO (Generative Engine Optimization) or AEO (Answer Engine Optimization)?While new terms like GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are emerging, the core principle remains "search everywhere optimization." These new terms essentially describe the application of SEO principles to different types of search platforms, including generative AI models like ChatGPT or answer engines. The fundamental requirement for showing up on any of these platforms is still a website with well-structured, informative content that you own. Think of SEO as your "boarding pass" to any "plane" (GEO/AEO/AI platform). Without a website that is indexed and providing the right source feedback to these systems, your information cannot be found, regardless of the specific engine or model being used.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Album 7 Track 14 - Authenticity Over Algorithm w/Jeff CrowBrand Nerds, Brand Nerds, Brand Nerds — we are back from our summer hiatus and we missed ya'll! Today's guest is considered both friend and family - so you know it's a good one. Former Coca-Cola alum, Jeff Crow joins us today to share what he's learned throughout his career with details from his time working with the legendary Kobe Bryant, alongside our own DC, to his current role at TapMango. A strong episode to come back from our summer break - enjoy! Here are a few key takeaways from the episode:Being Consumer FocusedLearning ConfidenceSurround Yourself with Good PeopleAlways Prioritize Your Family & Loved OnesBeing a Five Tool Business PersonGrowth-Based Decision MakingP&L ManagementBrand FirstManaging in Every DirectionData-Informed Decision MakingStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

#888 You don't need a following to win big online. With algorithms pushing content to targeted audiences, you can serve and earn right away. All it takes is connecting people in search of solutions with the tools and resources to solve their problems. This is the key to affiliate marketing! But how much can you make recommending products? Here's something that blows my mind. Since starting my business journey in 2008, nearly half of my revenue has come from affiliate marketing. That's bananas! Listen in on today's episode because I'll share my top tips to help you follow in my footsteps. These are the tried-and-true strategies that work in 2025, so don't miss out! I'll discuss YouTube as the golden platform for affiliate marketing, my "free way versus the headache-free way" strategy, content formats that convert big, and my favorite tools for next-level results. Enjoy! Show notes and more at SmartPassiveIncome.com/session888.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, The CMO Podcast is serving up a rich and flavorful conversation as Jim sits down with Jessica Padula, Vice President of Marketing and Sustainability for Nespresso USA. Nespresso, part of Swiss-based Nestlé, started in the 1980s with one bold idea: that anyone should be able to brew a café-quality coffee at home. Fast forward to today, and that idea has become an $8 billion global brand, with more than 13,000 employees across 81 countries, over 800 boutiques in 500+ cities, and a booming direct-to-consumer business.Jessica has been brewing her own journey at Nespresso for nearly a decade. For the past two and a half years, she's been leading both marketing and sustainability—two roles that blend perfectly like coffee and crema. A Boston University grad, Jessica first cut her teeth on the agency side, working with powerhouse Procter & Gamble brands, before bringing her passion for brand building and purpose to Nespresso.In this lively conversation, Jim and Jessica dive into her career journey, the art of balancing growth with sustainability, and how Nespresso continues to innovate without losing sight of its values. Grab your favorite cup and tune in—it's a coffee talk you won't want to miss.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Product and marketing teams will merge performance ownership within five years. Eddie Patzsch from Optimove predicts this transformation as AI reduces organizational silos and product-led growth demands tighter integration between customer acquisition and product experience. The discussion covers how zero-party data collection requires cross-functional collaboration between marketing and product teams for effective implementation. Patzsch outlines the strategic shift from historically strained product-marketing relationships toward unified performance accountability in enterprise B2B organizations.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's the real secret behind Alex Hormozi's $100 million weekend launch? In today's episode, I break down why everyone's focusing on the wrong thing when analyzing his massive success. While others are trying to copy his webinar tactics, I'm sharing what actually made that weekend possible - and it has nothing to do with his pitch. If you're ready to stop chasing tactics and start building the foundation that creates unstoppable business growth, this episode will shift how you think about success.  

CourseCareers Digital Marketing Program and Social Media Management Job Market (Challenges of Digital Marketing and Social Media work in the current tech environment)It has been a bit over a month since my last post! Let us see what the job market is doing for Digital Marketing and Social Media Management. Talking about one of my favorite YouTubers ⁠Thomas Im⁠ ⁠https://www.youtube.com/@ThomasIm/videos⁠I dive into the CourseCareers Discord and concerns and comments from other students, instructor feedback, basically showing that there have not been more than 2 people (including myself) who have expressed being hired in the field since May of 2025 and November of 2024.I explain the impacts of AI.Explain how to generally become a more attractive applicant using your portfolio, or how to develop a portfolio (basically, you might have a difficult time without any proof of experience).

Zero-party customer data collection remains critically underutilized across enterprise marketing teams. Eddie Patzsch, marketing strategist at Optimove, demonstrates how gamification platforms can capture customer preferences and behavioral insights that drive measurable engagement improvements. The discussion covers implementing self-serve gamification tools for email and website zero-party data collection, executive buy-in strategies for data collection initiatives, and scaling beyond traditional first-party data limitations through intentional customer preference gathering frameworks.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazonThe difference between struggling to get responses and filling your calendar with qualified leads often comes down to one thing: how you structure your offer. Perrin Monker, Principal at RevAscension.io, reveals the counterintuitive psychology that drives successful cold outreach campaigns.Most entrepreneurs make a critical mistake when reaching out to prospects - they position themselves at the center of their messaging. "This is what I do and why I'm great" rarely moves the needle. What actually works is flipping the script to center everything around your prospect's desired business outcomes. As Perrin explains, "We want to be humble when we come up with go-to-market strategies...look at the competition, see what other sharks are in the water."Beyond crafting compelling offers, this episode dives deep into the technical aspects of cold email that most marketers get wrong. We debunk common myths (like the value of tracking open rates) and reveal why sending fewer emails from more accounts dramatically improves deliverability. You'll discover why asking for a prospect's time is fundamentally flawed compared to generating interest - a resource that, unlike time, is infinite and can be created through strategic messaging.Whether you're trying to reach e-commerce businesses, SaaS clients, or any B2B audience, Perrin shares the frameworks that have filled calendars for businesses across industries. From prospect list building techniques to the surprising truth about CTAs that actually work, this conversation will transform how you approach outreach.Ready to stop guessing what works in cold email? Visit RevAscension.io to see how data-driven frameworks can create predictable lead generation for your business. Your next client is just one strategic message away.How to connect with Perrin?Website: https://revascension.io/Linkedin: https://www.linkedin.com/in/perrinmoncur/Threads: https://www.threads.com/@perrmoncurReady to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

This week on the CA Media Podcast, we sit down with the multi-talented Sweets Mahoganii — model, photographer, and the dynamic hostess behind the Las Vegas Content Creator Mixer.

93% of marketers believe first-party data is more critical than ever for organizations. Eddie Patzsch, VP of Revenue at Optimove, has transformed relationship data into revenue-driving campaigns for enterprise brands like Sephora and FanDuel, delivering measurable incremental revenue through AI-powered personalization at scale. The discussion covers zero-party data collection through gamification strategies, deterministic versus probabilistic customer matching frameworks, and AI-powered self-optimizing journey orchestration that prioritizes communications across millions of customer touchpoints.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we dive into the challenge of scaling ads profitably and avoiding wasted spend. Sam Piliero, CEO and founder of The Moonlighters, shares how his M3 method helps brands break through growth plateaus by betting on the best-performing channels, structuring campaigns the right way, and using cost controls to drive predictable results. He also reveals strategies for scaling faster, creating winning ad creatives, and preparing for Q4 growth.Topics discussed in this episode:  Why brands hit scaling walls with ad spend. How doubling down on winning ads works. What role AI plays in advertising today. How to balance new creative concepts with iterations. What the M3 method reveals about campaign performance. Why understanding user behavior drives optimization. How proper agency onboarding sets success. What compensation structure aligns agency goals. Why brands need scaling readiness first. How proactive Q4 planning determines success. Links & Resources Website: https://themoonlighters.com/LinkedIn: https://www.linkedin.com/in/sampiliero/X/Twitter: https://twitter.com/SamPilieroInstagram: https://www.instagram.com/sampiliero/YouTube: https://www.youtube.com/@SamPilieroGet access to more free resources by visiting the show notes athttps://tinyurl.com/25rmx7hwSupport the showMORE RESOURCES Get Free Updates: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don't miss out!

This leadership wake up call will help you create your workplace of the future - where people want to be, not where they have to be. Labor Day isn't just a long weekend. It's an annual celebration of American workers. In this episode of the Customer Service Academy, I take a closer look at the history of Labor Day and the lessons it still holds for leaders today. From the 10,000 workers who marched in the very first Labor Day parade in 1882 to the diverse workforce powering today's experience economy, this holiday reminds us to honor the people behind the progress. I'll unpack five leadership lessons that resonate across generations: Why respect must always be the foundation. How recognition fuels engagement and retention. The importance of investing in growth, development, and safety. "Why" communication - and sharing the “why” behind the work to build trust. Backed by fresh stats and practical examples, this episode challenges leaders to go beyond a single holiday and live the principles of Labor Day every day. If you want to lead with purpose, elevate your team, and deliver better experiences for customers, this episode is your blueprint. Subscribe, drop 5 stars, and share this episode to help more leaders bring passion and purpose to their organizations.   Links & Resources:

SEO Marketing Successful Strategies for Q4 2025: Tracking, Sorting, and Mapping Data Intelligence with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.This episode explains a three-step TSM marketing approach—Track, Sort, and Map—designed to create successful marketing strategies, particularly for Q4 2025. The tracking phase emphasizes the importance of a website for gaining organic and paid impressions, highlighting metrics like organic, paid, and earned traffic. Next, the sorting phase focuses on organizing business analytics by purchasing power, location, and pre/post-purchase intent to better understand customer needs.Finally, the mapping phase involves strategically distributing content across various platforms, using tools like pixels and analytics, to ensure the right audience finds the right products or services. The speaker also offers free SEO services and calls to help businesses implement these strategies.FAQs about this SEO Marketing Successful Strategies for Q4 2025: Tracking, Sorting, and Mapping Data Intelligence episode:1. What is the core three-step marketing strategy discussed for Q4 2025?The core strategy for marketing success in Q4 2025, and beyond, is the "TSM approach," which stands for Track, Sort, and Map. This methodology emphasizes understanding how your business is set up, collecting and organizing data, and then strategically guiding your audience from initial interest to conversion.2. Why is "tracking" considered the most important step in this strategy?Tracking is paramount because it provides the foundational metrics needed to understand your marketing efforts. Just like a runner on a track needs clear lines, businesses need to track metrics like impressions, leads, clicks, and website visitors. This involves monitoring organic, paid, and earned traffic. Without a website, which serves as the primary hub for collecting this data (including domain, hosting, and email communication), effective tracking is impossible. The speaker stresses, "When you track, you're able to attract," highlighting that data-driven insights allow you to effectively attract your target audience.3. How does the concept of "attention as a new currency" relate to successful marketing strategies?Favour introduces "attention as a new currency" and "retention as a new balance," emphasizing that in today's crowded digital landscape, consistently capturing and maintaining audience attention is crucial. This is achieved through consistent, valuable content across various platforms like blogs, podcasts, and social media. By tracking engagement and understanding what resonates with your niche audience, you can create a search-based campaign that puts your content at the top of search results, making you "first seen" and "first remembered," which directly translates to gaining valuable attention.4. What are the key considerations for "sorting" marketing data effectively?Sorting involves organizing your traffic and business analytics in a way that provides deeper insights into your audience. Key sorting parameters include purchasing power, location, pre-purchase intent, and post-purchase intent. By understanding where your audience is coming from, what they need, and why they need it, you can tailor your offerings more effectively. An example given is adapting workshop formats (morning/evening, virtual/in-person) and content (lead generation, AI visibility) based on audience feedback, rather than offering generic courses. Email marketing and audience segmentation are highlighted as crucial tools for this in-depth sorting.5. How does the speaker recommend optimizing paid advertising, specifically Google Ads, in conjunction with organic efforts?Favour suggests a cautious approach to Google Ads, advising against running them if you're not already showing up organically on Google search. Organic presence leads to a lower cost per acquisition, result, and click. While Google Ads can be effective with manual structures, exact and phrase matching, and granular control, the ultimate goal should be to shift towards a higher percentage of organic traffic (e.g., 62% organic vs. 38% paid). This is because organic traffic "earns" results and builds long-term authority, saving money over time compared to continuously paying for traffic. Platforms like Pinterest are also highlighted for their detailed targeting capabilities at a potentially lower cost per click compared to Google Ads, especially when leveraging tracked audience interests.6. What role does a website play in the overall TSM marketing strategy?A website is presented as the absolute foundational element. Without a website, none of the tracking, sorting, or mapping can effectively occur. It's the hub for organic impressions, a platform for content creation (blogs, podcasts), and a critical tool for understanding where your audience comes from (e.g., new vs. returning visitors). The website allows for the installation of tracking pixels (Facebook, LinkedIn, Pinterest, TikTok) and integration with tools like Google Analytics and Google Search Console, which are essential for gathering the data necessary for the TSM approach.7. What is the purpose of "mapping" in the TSM strategy, and how is it achieved?Mapping is about guiding your audience to the right destination based on their needs and your sorted data. It's about building a clear connection from point A (customer need) to point B (your solution/product). This involves understanding what people are searching for and ensuring your content and offerings directly address those searches. Mapping is achieved by strategically distributing content across various platforms (Google search, AI search results, social media, podcast distribution channels like RSS feeds) and ensuring your website has the necessary tags and pixels to track conversions. The goal is to be found when and where your target audience is looking, ensuring they take the desired action, much like finding the correct aisle in a grocery store.8. How can businesses leverage their intellectual property (IP) and improve their domain authority for long-term marketing success?Businesses should view their content and offerings as intellectual property (IP) and constantly assess its return. Consistent content production (blogs, podcasts) that remains relevant over time contributes significantly to sustained engagement, even without constant new releases. Improving domain authority is a long-term play, likened to building credit, with an average of about seven points per year if actively managed. Higher domain authority, especially with the integration of AI for top search and citation perspectives, leads to greater organic visibility and trust. By focusing on earned traffic through SEO and content that fulfills specific audience needs, businesses can build lasting authority and a stronger market presence.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

84% of search queries now trigger AI-powered results, fundamentally reshaping optimization strategies. Aimee Jurenka from seo SUSTAINABLE shares her proven framework for managing enterprise clients transitioning from traditional SEO to multi-channel search optimization. She outlines her systematic approach for categorizing traditional SEO tactics into "continue," "modify," and "replace" buckets while introducing AEO-specific strategies. Jurenka details her client communication template that maps on-page, off-page, technical SEO, and local SEO changes alongside new AI optimization requirements, emphasizing the shift from generalized to highly customized search strategies for each client vertical.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary In this episode of the AI for Sales podcast, Chad Burmeister interviews Shane H. Tepper, a creative director and content strategist, about the transformative impact of AI on sales and customer experience. They discuss the evolution of search engines, the importance of citation sources, and the balance between AI automation and human touch. Shane shares insights on job creation versus elimination in the AI landscape, emerging technologies, and the ethical responsibilities that come with AI advancements. The conversation highlights the potential for small companies to leverage AI for growth and the need for ethical guidelines in AI development. Takeaways AI is changing how brands are discovered and compared High-intent users are more prevalent in LLM searches AI can track citation sources for better lead generation Job roles are shifting from executional to strategic due to AI Human touch is essential in AI-driven customer interactions Emerging technologies are simplifying workflows in content creation AI can enhance the efficiency of sales teams Ethics in AI is a growing concern that needs attention The future of sales will involve more automation and less headcount Small teams can achieve significant growth with AI tools Chapters 00:00 Introduction to AI in Sales 02:55 The Evolution of Search and Brand Discovery 05:34 AI's Impact on Customer Experience 08:14 Tracking Leads and Citation Sources 11:06 Job Creation vs. Job Elimination in AI 13:47 Balancing AI Automation with Human Touch 16:42 Emerging Technologies in AI 19:26 The Future of Sales and AI Integration 22:26 Ethics and Responsibility in AI 27:57 Conclusion and Future Outlook Proudly brought to you by Nooks.ai and BDR.ai, we share proven strategies and cutting-edge technologies that enable sales teams to dramatically accelerate outcomes. Learn how to leverage AI, automation, and conversational intelligence to 5X, 10X, or even 100X your impact. The future of sales is here—let's build it together.

On this episode of the CA Media Podcast , the wrestling crew and I break down our prediction for the upcoming WWE PLE Clash in Paris as Lawd Dweez, Casanova, Clyde and newly member Trillion dive into the 1st PLS post Summerslam 2025.Visionary Minds Public Relations and Media is a founding supporting sponsor of the CAMedia PodcastMake sure you get your Publicity, Digital Marketing, Writing, Media Consulting Services at visionarymindsny@gmail.com where Tammy Reese is the owner.You can listen to the podcast on the following platforms:Apple Podcast: https://podcasts.apple.com/us/podcast/ca-media-podcast/id1534508960SPOTIFY: https://open.spotify.com/show/0T1qlQvvRNpBjrFz4N5X26?si=7a873afde9ed4e34You can follow the podcast atFacebook: ⁠facebook.com/CAMediaPodcast⁠Instagram: ⁠Instagram.com/CAMediaPodcast⁠Blue Sky:⁠https://bsky.app/profile/camediapodcast.bsky.social⁠X: ⁠https://x.com/CAMediaPodcast⁠IF you want to be on the podcast you can email the podcast at ⁠camediapodcast@gmail.com⁠ or book a meeting on linktr.ee/CAMediaPodcast

Let's talk about your blogging routine. This episode goes through some questions to consider when deciding on your blogging frequency. More information about the podcast: https://digitalbloomiq.com/podcast Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN    

SEO professionals face unprecedented change as AI transforms search discovery. Aimee Jurenka from SEO Sustainable brings enterprise-level expertise in navigating algorithmic shifts while maintaining sustainable growth strategies. The discussion covers embracing industry transformation as competitive advantage and leveraging SEO's foundational adaptability principles to thrive during periods of rapid technological evolution.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Connect with Dawn and ElyssaInstagram:https://www.instagram.com/dawn_petrin?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==https://www.instagram.com/elyssajakim?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==The Prosperity Portal experiencehttps://allconnected.agency/portal Telegram group linkhttps://t.me/+2-tHNEOW4vA4MDRh unmute yourself with them here:allconnected.agency/unmute ✨ Thank you for tuning into Create the Space with Cody Maher! ✨I hope this episode sparked something in you—a shift, an insight, a reminder to create space for what truly matters.Ready to keep creating space? Here's how to stay connected and keep the momentum:

Bonus et Recap

D'IYANU's founder built a multimillion-dollar African-inspired fashion brand by bootstrapping, taking bold risks and mastering Facebook ads. For more on D'IYANU and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In today's episode, I sit down with my client and friend, Sarah Warren, for an incredible conversation about resilience, branding, and the power of values-based decision making. Sarah shares her journey of navigating one of the hardest seasons of her life while creating her biggest revenue quarter ever, and the lessons she's learned about building a brand rooted in true alignment. We dive deep into how clarity, alignment, and staying anchored in your values can carry you through challenges and fuel massive growth. If you've ever wondered how to build an authentic brand and lead with resilience no matter what life throws at you, you'll love this conversation.

Is all that content you're putting out actually doing anything or just adding to the noise? Mike Koenigs has been creating content that converts longer than most of us have been online. He's a five-time founder with multiple exits, 19 books (including a WSJ bestseller), and decades of helping entrepreneurs turn attention into revenue. And in this conversation, he breaks down why the old rules of content no longer apply. We talk about the trap so many creators fall into (chasing likes, followers, and attention for attention's sake) and why that strategy is dead in the water if there's no conversion on the other side. Mike shares how to stand out in a sea of AI-generated noise, why founder-led brands are the most defensible asset in any business, and how to make sure your content actually drives revenue.  He also walks you through his brilliant “$1,000 Cup of Coffee” method for qualifying high-ticket clients and the simple six-part framework he uses to reinvent founders and their brands. If you're feeling stuck in the content hamster wheel (or just want a smarter way to grow) then this episode will show you how to create stuff that actually moves the needle. Tune in now and get ready to rethink everything you thought you knew about content.  — This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.  — Key Takeaways: 00:00 Intro 02:26 What you're missing when creating content 05:19 Content marketing then and now 08:31 Let's talk about AI-produced content 22:40 The six Ms 39:21 The importance of accepting (and celebrating) your past 42:40 The $1,000 cup of coffee 51:04 “If you could spend 95% of your time doing one thing, what would it be?” 58:18 Why you need your own equivalent of a TED Talk — Additional Resources:

In this episode of Money Tales, our guest is John Dinsmore, PhD. Fear of failure can be a powerful motivator. John never intended to become a marketing expert. During college and beyond John was in a rock band called "Fried Moose." He tells us that, at the time, he was so afraid of letting his bandmates and family members down as he pursued a career in music that he threw himself into band promotion and merchandising. That fear-driven hustle accidentally built the exact skills that would later land John his first marketing job and eventually make him a professor who is focused on financial decision-making. John Dinsmore is a Professor of Marketing at Wright State University in Dayton, Ohio and author of The Marketing of Debt: How They Get You. He is regularly featured in publications such as Forbes, CIO, CBS Marketwatch and US News & World Report for his market commentary and is a frequent conference speaker at organizations such as the American Marketing Association and the Association for Consumer Research. At Wright State, Professor Dinsmore teaches a variety of courses including Digital Marketing, Strategy and Creativity & Problem-Solving, garnering multiple teaching awards. He has provided executive training services to the United States Air Force and Speedway Corporation. His academic research primarily focuses on financial decision-making, methods of payment, and mobile applications, having been published in academic journals including Psychology & Marketing, Journal of Business Research and International Journal of Research in Marketing.  He also recently wrote a chapter for the Handbook of Experimental Finance. Dinsmore has published business cases designated at “Best Sellers” by Harvard Publishing focusing on strategy and analytics. These cases are taught in MBA programs across North America, Europe, Asia, and South America at institutions such as University of Chicago, Peking University, and King's College. This Fall, he will be a featured speaker at TEDx-Dayton to discuss his research on financial decision-making. Prior to earning his PhD, John Dinsmore worked in the marketing industry for 14 years in various roles. Dinsmore holds a BA in Political Science from James Madison University, an MBA in Marketing & Finance from University of Georgia, and a PhD in Marketing from University of Cincinnati. He lives in Dayton, Ohio with his wife, two sons, and a gigantic bulldog named Creed.

Voice search adoption accelerates among blue-collar demographics who prefer speaking over typing. Aimee Jurenka from seo SUSTAINABLE shares insights on resource allocation between voice and visual search optimization based on user behavior patterns across different demographic segments. The discussion covers conversational query optimization strategies and the strategic implications of Google's marketing emphasis on voice interactions over visual search features.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textIn this episode of Imperfect Marketing, I sit down with Melih Oztalay, a veteran marketer and CEO of a 38-year-old digital agency based in Michigan. With roots going back to the earliest days of the internet, Melih brings a seasoned perspective on how marketing has evolved—and where it's headed next.We dive deep into the realities of marketing in the AI age, practical steps small businesses can take to improve their visibility, and why emotional resistance to change can be the biggest barrier to progress.The 4 A's of Change FrameworkMelih shares his powerful 4 A's framework, developed after witnessing how clients struggled to adapt to SEO changes:Anticipate Change: Understand it's coming.Accept Change: Let go of emotional resistance.Adapt to Change: Adjust your strategies and tools.Adopt the Change: Implement and move forward.This mindset shift is essential for staying competitive in a constantly evolving digital world.The Impact of AI on MarketingHow AI-powered search results may now be 4x more valuable than traditional Google searchesReal-world examples of using ChatGPT and Perplexity to boost productivity—from building Mac backups to creating towel product imagesWhy schema markup is now more crucial than ever for both traditional SEO and AI sourcingTips on using AI to generate Q&A schema from your podcast transcripts and blog contentCommon Marketing Mistakes and How to Avoid ThemWhy skipping the marketing foundation sabotages salesThe dangers of keyword stuffing and outdated SEO tactics (like white text on white backgrounds!)Why every page on your website needs to have a clear focus and intentThe importance of not being afraid to use AI tools—even if you're just getting startedActionable AI and SEO Tips for Small BusinessesUse ChatGPT to generate schema markup from blog URLsAsk AI why your business isn't showing up in AI search results—and follow the suggestions to improveBuild “notability” by publishing press releases, getting quoted in industry publications, and appearing in directories like WikipediaLet AI help interpret your analytics and recommend next steps for improvementKey Takeaways for MarketersMarketing is a starting point, not an end point—your job is never truly doneUse AI to learn, test, and optimize, not to replace thinkingDon't ignore change—lean into it with the right mindset and toolsWhether you're a marketer trying to navigate AI disruption, or a small business owner seeking practical ways to improve your online presence, this episode offers a wealth of ideas and a grounded approach to digital transformation.Connect with Melih OztalayLinkedIn: https://www.linkedin.com/in/melihoztalay/Website: https://smartfindsmarketing.com/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Ever wondered how to actually manifest what you want — without the fluff or feeling lost in all the hype? In this episode, I'm breaking down the real, practical steps to start manifesting your dreams, even if you've never tried before. What you'll learn: How to get crystal clear on what you want Why feeling your goal matters more than just thinking about it Simple daily habits that shift your mindset for good Why taking small, inspired actions is the secret sauce And how gratitude can change EVERYTHING This episode is all about YOU—your unique path, your way of doing things, and making manifestation work for your life. Ready to start manifesting your way? Listen to the episode now — and start turning your dreams into reality! Let me know what you think or what you want to manifest next—I'd love to hear your story! Here's to doing it YOUR way!

REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig MinassianThis week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand.Here are a few key takeaways from the episode:Comedy brings people together to talk about a variety of topics (if done right)Craig is a savant when it comes to bringing together of possibility, responsibility, and participationThere is a great influence in not only your bosses but also your peersWant to publish a tweet? Do this first... NOTES:Clinton Global InitiativeStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Digital marketing expert James Hipkin exposes why most entrepreneurs are sabotaging their own websites with "inside-out marketing" that repels ideal customers. After 40 years working with brands like Apple and Toyota, Hipkin reveals the fundamental shift from conversion-focused to confirmation-focused website optimization that transforms visitor behavior within six seconds. Host Scherrie L. Prince challenges conventional wisdom as Hipkin dismantles the sacred cow of call-to-action buttons, advocating instead for "people like you pathways" that respect the customer journey while building customer-centric marketing strategies. This conversation cuts through the checkbox marketing mentality to focus on the 20% of customers driving 80% of revenue through strategic customer avatar development. Hipkin shares his controversial stance on when entrepreneurs shouldn't build websites, emphasizing list-building over premature web development. The discussion covers marketing funnel optimization using Reddit for authentic customer language research, the three-legged stool approach to marketing message clarity, and why outside-in marketing outperforms traditional approaches with younger demographics. Perfect for entrepreneurs ready to stop "boiling the ocean" with scattered tactics and start implementing problem-focused marketing that speaks directly to heavy users who become evangelical customers. Hipkin's methodology transforms websites from digital brochures into confirmation engines that build authority through business storytelling while maintaining strategic focus. Key insights include the hierarchy of messaging framework, measurement strategies for solopreneurs, and balancing personal brand authority with customer-focused content. This episode offers actionable insights for marketing professionals seeking sustainable customer acquisition strategies.

This week, we're wrapping up the summer with the final episode recorded in the south of France at the Cannes Lions Festival of Creativity. Captured at Chez Vayner, this roundtable brings together three powerhouse leaders to explore how trust, courage, and community are driving the next wave of brand growth—and why the return of creative simplicity may be the key to long-term success.Joining Jim is...Jackie Jantos, President & Chief Marketing Officer of Hinge. Leading the dating app “designed to be deleted,” Jackie is redefining intentional connections for Gen Z and beyond. With past leadership roles at Coca-Cola and Spotify, she shares her insights on elevating young voices and keeping a brand true to its purpose.Lesley Scofield, Founder of Be LOVE. At her newly launched electrolyte beverage brand, Lesley is building around values of joy, connection, and community. Inspired by her own journey of growth and resilience, she's on a mission to spark meaningful real-world experiences.Gael De Talhouët, Chief Marketing & Digital Officer at Essity. A two-time Cannes alum, Gael has led groundbreaking work in feminine care and hygiene, including being the first to show red blood on TV. He credits consumer empathy, agency partnerships, and trust in creative teams as the foundation for bold, industry-shaping campaigns.Together, Jim and these leaders share a candid discussion on building brands that matter—across dating, wellness, and hygiene—showing how courage and conviction can cut through complexity and deliver lasting impact.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Hustle Inspires Hustle, Alex Quin sits down with Greg Vetter, founder of Tessemae's, to discuss how a stolen bottle of his mom's homemade salad dressing sparked the creation of a national clean-food brand. Greg shares the realities of building a business from scratch, including cold-calling executives for insights, inventing clean manufacturing, and scaling Tessemae's to a $300–$500 million valuation—only to later face investor conflict and a complete collapse of the company. He opens up about writing his book Undressed, launching new ventures like Altaresh, Quenchers, and Tushies, and how staying grounded through family, routine, and faith helped him rebuild and support other entrepreneurs through his brand accelerator.Episode Outline:[00:00:04] Greg Vetter joins Alex Quin; summer recap and background[00:01:45] Exposure to wealth at college sparked entrepreneurial curiosity[00:04:22] Cold-calling executives to learn about success[00:05:29] Developing a sales system for tracking daily productivity[00:06:26] How a stolen bottle of dressing sparked a business idea[00:08:02] Early reactions from wife and mom to Tessemae's concept[00:09:00] First retail demo and 660 bottles sold in 5 days[00:11:35] What made Tessemae's different: clean ingredients and taste[00:12:55] Early marketing strategies: Facebook, in-store demos[00:14:12] Building a manufacturing plant from scratch[00:15:54] Business valued at $300M–$500M[00:17:27] Investor conflicts, legal battles, and business implosion[00:20:39] Launching the book Undressed after losing the company[00:23:20] Daily routines, mindset, and resilience as a dad and entrepreneur[00:26:33] New venture: Altaresh, and major partnerships with Sam's Club and Costco[00:28:59] Other businesses: Quenchers (vodka beverage), Tushies (portable toilets & wipes)[00:31:30] Brand accelerator and helping others scale their product companies[00:32:51] Legacy thoughts and personal branding symbolsWisdom Nuggets:Curiosity Fuels Success: Greg's success started with asking questions—first to wealthy teammates' parents, then to CEOs. Curiosity and the willingness to learn opened massive doors.Track Progress, Not Busyness: By creating a point-based system to track real sales progress, Greg focused on results over appearances. Real productivity drives outcomes, not just effort.Clean Ingredients, Clear Value: Tessemae's succeeded by removing unnecessary ingredients and offering better taste and transparency. Consumers valued authenticity, especially when paired with a strong story.Chaos Isn't the End—It's the Shift: Even after investor lawsuits and the collapse of Tessemae's, Greg used the experience as fuel to write a book and build new businesses. Failures can spark reinvention.Build Systems That Serve Others: Altaresh streamlined grocery prep with pre-portioned kits. Solving industry pain points and making others' jobs easier can be a path to big wins.Power Quotes"We were the first clean ingredient salad dressing on the market." - Gregory Vetter "We got valued between 300 and 500 million bucks." - Gregory Vetter Connect with Gregory:Website: (https://www.gregoryvetter.com/)Instagram: (https://www.instagram.com/glvetter/)LinkedIn: (https://www.linkedin.com/in/gregvetter/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI search adoption is accelerating faster than traditional SEO adaptation rates. Aimee Jurenka from SEO Sustainable has been tracking AI search evolution since discovering Bing Copilot and monitoring user behavior shifts across general populations. The discussion covers the "adapt or die" framework for traditional SEOs transitioning from 10 blue links optimization, strategic positioning for the inevitable traffic migration to AI-powered search, and implementation approaches for professionals navigating the convergence of AEO and traditional SEO methodologies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we explore how brands can win with user-generated content, AI tools, and TikTok Live to cut costs and boost sales. Ian Sells, founder of Join Brands, shares why most creators don't drive results, how AI helps pick the right ones, and what makes content engaging. He also explains how brands can launch UGC campaigns fast, protect against fake influencers, and scale with authentic creator content.Topics discussed in this episode:  Why most brands struggle with creators and why only 10% drive 90% of sales.How AI helps brands pick the right creators and generate viral hooks.What makes a strong hook and why engagement beats scripted videos.Why TikTok Live is becoming a must-have sales channel for brands.How to match the right creators to the right platform for real results.What the Join Brands process looks like for launching UGC campaigns fast.Why UGC is powerful for Amazon sellers and how to repurpose it across channels.How creator vetting and certification protect brands from fake influencers.What kind of ROI brands can expect — including 700 videos driving 20M impressions.Why authentic creator content builds trust and outperforms AI-generated videos.Links & Resources Website: https://joinbrands.com/LinkedIn: https://www.linkedin.com/in/iansells/TikTok: https://www.tiktok.com/@joinbrandsInstagram: https://www.instagram.com/joinbrandsnow/Get access to more free resources by visiting the show notes athttps://tinyurl.com/ytkyt5jkSupport the showMORE RESOURCES Get Free Updates: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don't miss out!

This episode is sponsored by: My Financial Coach You trained to save lives—who's helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it's crushing student loans, optimizing investments, or planning for retirement, you'll get a personalized strategy built around your goals. Save for a vacation home, fund your child's education, or prepare for life's surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit t https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you. ——————— In this episode of Bootstrap MD, host Dr. Mike Woo-Ming welcomes Andrew Newland, to share his entrepreneurial journey from landscaping to marketing, driven by personal health challenges that led him to focus exclusively on the functional medicine space. He breaks down key SEO pillars—technical, content, and local optimization—explaining how practices can rank higher on Google by creating valuable, patient-focused content like blog posts on symptoms and treatments. The discussion covers common pitfalls, the importance of community involvement beyond digital efforts, and adapting to AI's impact on search rankings. Andrew offers practical tips, including free website evaluations and his book on digital marketing for functional practices. This episode is essential for physician entrepreneurs seeking to grow their visibility, attract ideal patients, and achieve sustainable business success. Three Actionable Takeaways Optimize Your Website for SEO Basics – Ensure your site has fast loading times, mobile responsiveness, and HTTPS security; integrate keywords naturally into content like blog posts on common symptoms (e.g., fatigue, hormone imbalance) to improve Google rankings without over-optimizing. Create High-Quality, Patient-Focused Content – Write or outsource educational articles and videos addressing patient pain points, such as "What causes chronic fatigue?" or location-specific issues like altitude sickness in Colorado, to build trust and drive organic traffic. Get Involved in Your Community – Beyond digital marketing, sponsor local events, host talks at gyms on health topics, or network to gain face-to-face exposure; combine this with AI-adapted SEO to stand out in search results and attract ideal patients.   About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it's your guide to building a profitable, fulfilling career. Tune in weekly at  http://bootstrapmd.com  About the Guest: Andrew Newland is the founder and CEO of Functional Medicine Marketing, a digital agency dedicated to helping functional and integrative medicine clinics grow their visibility and attract ideal patients. With a background in communications and entrepreneurship, Andrew transitioned from running a landscaping business in Colorado Springs to focusing on marketing after personal health challenges led him to embrace functional medicine. His agency, previously Six IT Marketing (inspired by Alice in Wonderland's “six impossible things”), specializes in SEO-first strategies designed for longevity, leveraging technical optimization, high-quality content, and local SEO. Andrew is also the author of Digital Marketing & SEO for Functional Medicine Practices, available on Amazon and as a free e-copy at functionalmedmarketing.com, where he offers free website evaluations to help physicians optimize their online presence. Website: https://functionalmedmarketing.com About the Host:    Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He's built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. Let's Connect: www.https://www.bootstrapmd.com   Want to start a podcast? Check out the Doctor Podcast Network!  

What would happen if you stopped doing the tasks that drain you? In today's episode, I share why I no longer open my own email and the mindset shifts that helped me delegate on a whole new level. You'll discover why growth isn't meant to be linear and how embracing the “boring” foundational work is actually the secret to unlocking your next stage of success.  

Google's AI mode is positioned to replace traditional search entirely. Aimee Jurenka from SEO Sustainable brings enterprise SEO expertise and direct insights into Google's strategic direction based on official company statements and market positioning. The discussion covers Google's integration timeline for AI mode into core search functionality and the commercial investment signals indicating inevitable market dominance over traditional search interfaces.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Business of Branding Podcast, Nikki sits down with Ashley Linnane and Tori Overmyer, the co-founders of BreakRoom Marketing, a boutique social media agency redefining what it means to create and manage content with purpose. Together, they share their unconventional paths from hairstyling, teaching, and photography into building a thriving agency rooted in strategy, creativity, and genuine partnership.You'll hear candid stories about leaving the coaching industry, navigating burnout, scaling through hiring, and surviving the inevitable rollercoaster of entrepreneurship. They also reveal how they differentiate Break Room in a crowded space by focusing on ROI, creating organic content that feels human, and supporting clients like true business partners—not just content schedulers.If you've ever wondered what it really takes to build an agency, find the right business partner, or scale without losing your integrity, this episode will inspire and ground you.What You'll LearnHow Tori and Ashley co-founded BreakRoom MarketingWhy burnout in the coaching industry led them to seek more tangible, fulfilling work.The importance of partnership in entrepreneurshipBreak Room's differentiatorsThe messy middle of scalingWhy brand strategy is more important than ever in the age of AI content creationTheir advice for entrepreneurs just starting out.Links & Resources:Follow BreakRoom Marketing on InstagramVisit the BreakRoom Marketing WebsiteConnect with Nikki on Instagram: @nikkiarensmanFollow The Business of Brand Podcast InstagramReady to start your personal brand and kick off your creator journey?! Create your full brand identity including a logo, color palette and font pairings using Brand Identity Breakthrough!

Kasim calls himself “one of the world's greatest failures”—but the receipts say otherwise. From abandoned auditions and “trash films” to building seven‑ and eight‑figure companies (exiting two), authoring a No.1 international marketing bestseller, and co‑founding a top marketing mastermind, Kasim shows how failing in public forged his approach. We dig into vision‑led entrepreneurship, selling a Google Ads agency without running campaigns himself, and why niching down—like his Montessori marketing venture—is the smartest play in a post‑AI world. Raw lessons on timing, resilience, and building trust moats.Guest linksWebsite & socials hub: kasim.meTimestamps & Key Topics00:00 — “World's greatest failure”: why the scars matter01:00 — Albuquerque roots, blind single mum, no safety net02:30 — From acting to entrepreneurship (and why stages pay)03:40 — Improv as creator training: getting comfy failing in public05:10 — Open‑mic disasters, Kill Tony, and building thick skin07:00 — One in a million… attempts: persistence over talent08:30 — 20‑year “overnight” success & the eight‑figure agency exit10:40 — Entrepreneurship = leverage: cap downside, chase exponential upside11:20 — Practice creates “luck” (Gary Player mindset)11:50 — Building the top Google Ads agency without running ads13:10 — Outsourcing PPC, vendor management, then bringing in‑house (margins to ~40%)16:40 — Give away the playbook; the right clients will still call18:00 — Niching down: Montessori schools as a micro‑niche19:10 — Why niches win post‑AI; staying under PE's radar20:30 — Category depth: years of authentic content build a moat24:00 — The traffic bubble and BOFU addiction vs. long game25:30 — Buyer timing: the baby‑stroller effect26:00 — Wrap‑up & where to find Kasim Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

With AI rapidly evolving, marketers face both new opportunities and pressing concerns about data privacy, search optimization, and content creation. Christopher Penn breaks down the rise of local AI models, their implications for privacy and data control, and how generative AI will reshape marketing strategies. The conversation offers actionable advice on making content accessible to AI, the continued importance of strong SEO, and creative techniques for maximizing the impact of AI-generated content.The rise and advantages of local/offline AI models for privacy and controlImplications for data security and regulatory compliance in sensitive industriesThe necessity of making marketing data well-exposed for AI agents and search enginesThe future of SEO as "Search Everywhere Optimization" in an omnichannel, AI-driven landscapeCreative approaches to AI prompt engineering for more original marketing contentTime Stamps0:00 - How marketers should respond to AI disruption2:31 - What are local/open AI models and why use offline AI?5:58 - Tiny AI models for smart devices explained8:07 - Privacy, data retention, and when to use local AI10:51 - On-premise AI for regulated industries12:03 - Consumer AI apps & privacy-preserving APIs13:45 - Where do small AI models get their data?16:07 - The business opportunity: exposing your business to AI18:46 - Visibility, Cloudflare, and AI search bots20:19 - How missing website data excludes you from AI-driven decisions22:50 - Paid AI models, memory, and the risks/benefits of personalization25:48 - SEO, grounded search, and why making content for people still matters28:18 - Search Everywhere Optimization: distribute content everywhere30:12 - "Add a Banana": Prompt engineering for creativity in generative AI36:23 - Where to follow Christopher Penn, his book, and newsletterMain Takeaways“If you're a marketer and you're panicking about what to do, do a good job with SEO and also make content people actually give a shit about.” — Prioritize substance and discoverability; strong SEO remains foundational, but meaningful content stands out.Local AI models offer marketers and businesses unprecedented control over data privacy, allowing AI usage without risking sensitive information leaving their premises.To succeed in the age of generative AI, marketers must ensure their content (including pricing and data) is easily accessible for both humans and AI agents, embracing an omnichannel approach and optimizing for every search surface—not just traditional engines.After finishing this episode, subscribe to the Business of Marketing podcast for more forward-thinking insights, and share this episode with your marketing colleagues to spark new strategies for thriving in an AI-driven future. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional content and achieve their marketing goals.

In Episode 91 of the Digital Velocity Podcast, Erik Martinez sits down with environmental scientist and sustainability expert Sheryl Barbosa to uncover how artificial intelligence (AI) is driving the next wave of sustainability for direct-to-consumer (DTC) businesses. Sheryl brings more than 20 years of experience across industries and business sizes, from Fortune 50 corporations to local nonprofits, and offers a unique perspective on how technology and environmental responsibility can work together to create measurable impact. For DTC brands, these opportunities are vast and tangible. Erik and Sheryl discuss how AI can: • Improve targeting in direct mail campaigns to minimize waste while maximizing response rates. • Optimize packaging design, materials, and supply chain sourcing to cut down on excess materials and emissions. • Enhance logistics by identifying smarter routing patterns that reduce fuel consumption and shipping costs. • Forecast inventory needs more accurately, helping prevent losses from overproduction or spoilage. • Identify cost-effective green alternatives that are now often cheaper than traditional materials, overturning the myth that sustainability is always more expensive. Sheryl and Erik bring the conversation to life with real-world examples—from cutting down on direct mail waste to streamlining delivery routes—that illustrate how AI can drive both efficiency and sustainability. Their discussion shows how even small operational improvements can ripple outward, creating a positive impact not only for businesses but also for communities and the environment. For leaders of direct-to-consumer brands, whether scaling a fast-growing ecommerce operation or running a locally rooted small business, the takeaway is clear: AI and sustainability are not competing goals but complementary strategies. When used intentionally, AI becomes a catalyst for reducing environmental impact, building brand trust, and unlocking new avenues of profitability—all while advancing a healthier, more sustainable future.

Episode 131 on the CA MediaPodcast - “Seasons of Friendship”From the late 90s to now - over 25 years of laughs, lessons, and life changes.Join Clyde Anderson and Queen Jae as they dive into their decades-long friendship, share never-before-told stories, reflect on the seasons that shaped them, and talk about what it truly means to be ride-or-die for life.Air Date: August 25, 2025 @ 6am* Follow @CAMediaPodcast on all social media platforms for updates.Whether you've had a best friend since childhood or just want to celebrate the power of lasting connections, this episode will make you laugh, reminisce, and maybe even call your own day-one friend.#CAMediaPodcast #SeasonsOfFriendship #BestFriendsSince1997 #FriendshipGoals #LongtimeFriends #FriendshipPodcast#StorytellingPodcast #FriendshipThroughTheYears#PodcastPromotion #PodcastLife#RideOrDieFriendship #LifeLongFriends #RealTalkPodcast #FriendshipStories#PodcastCommunityVisionary Minds Public Relations and Media is a founding supporting sponsor of the CAMedia PodcastMake sure you get your Publicity, Digital Marketing, Writing, Media Consulting Services at visionarymindsny@gmail.com where Tammy Reese is the owner.You can listen to the podcast on the following platforms:Apple Podcast: https://podcasts.apple.com/us/podcast/ca-media-podcast/id1534508960SPOTIFY: https://open.spotify.com/show/0T1qlQvvRNpBjrFz4N5X26?si=7a873afde9ed4e34You can follow the podcast atFacebook: ⁠facebook.com/CAMediaPodcast⁠Instagram: ⁠Instagram.com/CAMediaPodcast⁠Blue Sky:⁠https://bsky.app/profile/camediapodcast.bsky.social⁠X: ⁠https://x.com/CAMediaPodcast⁠IF you want to be on the podcast you can email the podcast at ⁠camediapodcast@gmail.com⁠

Zero-click searches now dominate 65% of Google queries globally. Aimee Jurenka, SEO strategist at SEO Sustainable, has developed specialized tracking systems across multiple LLMs that help enterprise clients allocate budgets based on conversion data from ChatGPT, Gemini, and traditional search channels. The discussion covers chunkability optimization frameworks for AI-readable content, semantic triplet implementation strategies for brand visibility in generative outputs, and data-driven resource allocation models that balance traditional SEO with answer engine optimization investments.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nathan invites Lindsey Busfield, the Vice President and Partner at Optimize My Firm, a company specializing in SEO for law firms. Lindsey shares her unique journey into the niche of legal marketing, emphasizing the importance of niching down, becoming an expert in SEO, and understanding market needs. The conversation covers common mistakes businesses make in SEO, DIY strategies for beginners, and the significance of building trust and authority in business. Guest Name: Lindsey Busfield Title: Vice President/Partner Company: Optimize My Firm Website: https://optimizemyfirm.com/ lindsey@optimizemyfirm.com