Podcasts about Digital marketing

Let's talk sales — but not the usual kind. I'm not here to tell you how to get more sales. I'm here to talk about what people are actually willing to pay for online. Too often, entrepreneurs overload their offers with extra features and services no one asked for. More isn't always better — especially in 2025. People aren't looking for more information. They're looking for transformation. Strip away the fluff. Focus on clear results. That's what sells now. Important Links: Join my free 3-day bootcamp and finally get clarity on what you're selling, who it's for, and how to shape it into something that people want to buy. Sign up for Offer Blueprint Bootcamp today! http://jenniferallwood.com/offerblueprint Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360  

In this episode, Mike Walrath of Yext tackles the strategic dilemma of optimizing for Google AI Overviews versus alternative search environments. He argues that optimizing for Google's AI search already leverages existing SEO practices, while diversifying to other platforms creates additional visibility opportunities. Walrath predicts established search players will continue gaining market share, highlighting how younger demographics' search behaviors are reshaping discovery patterns and reducing Google's dominance. Show NotesConnect With: Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever wonder what makes someone say yes to your offer on the spot? In this episode, I'm sharing my top strategies for using bonuses to create irresistible offers that drive sales—without discounts or overloading your audience. I'll share why most people get bonuses wrong, the key to creating high-converting bonuses, and how to time them for maximum impact. Whether you're live launching or running evergreen funnels, this episode is packed with tactical, no-fluff advice to make your offer a no-brainer.

Send Krystal a Text Message.After 20 years in marketing, I'm sharing exactly what I would do differently if I were starting over today in 2025. These three fundamental strategies will help you stand out in the digital marketing landscape and achieve sustainable success without burning out.• Storytelling is your competitive advantage against AI and other creators, as your unique experiences cannot be replicated• The PREPM method (Plan, Record, Edit, Publish, Market) provides a proven system that scales across all content types• Focus on what matters most to your customers rather than chasing every new trend• Invest in continuous learning, but remember that clarity comes from taking action, not just thinking• Treat marketing like a marathon, not a sprint—be strategic and consistent rather than trying to be everywhere at once• You don't need perfect strategies—you just need to start somewhere and keep improvingLike and subscribe to get more content like this delivered directly to you, and check out our Digital Marketing Tips for Business Owners playlist for additional resources.Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Dr. Margo Harrison MD MPH is founder and CEO of Wave Bye Inc, which is disrupting the period pain space currently led by Midol. She is a clinically active Ob/Gyn, was previously and NICHD-funded investor, and started a women's health consulting firm before founding Wave Bye.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.Contact us: https://www.elevatemybrand.com/contact Stay connected & DM us feedback on the podcast:Instagram: https://www.instagram.com/elevatemybrandla/ LinkedIn: https://www.linkedin.com/company/elevatemybrandla/ TikTok: https://www.tiktok.com/@elevatemybrand

AI is rapidly transforming local search results. Mike Walrath, CEO of Yext, explains how AI assistants now provide direct answers to local queries instead of deferring to search engines. He explores why businesses must adapt their strategies to become the answer within AI-generated results, emphasizing the accelerating pace of this fundamental shift in local search visibility. Show NotesConnect With: Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI Search, SEO and Generative Results are evolving fast! Every month brings new changes in AI-driven search and SEO. Join Christopher Melotti and Shawn Powrie from Hedgehog Digital Marketing as they unpack what's happening, why it matters and how you can keep up. This episode simplifies the noise around AI and delivers insights you can actually apply in your marketing.

Mike is back on the podcast to finally reveal what he's been up to in the past year. He shares his journey from e-commerce to going full-time content creation on launching a YouTube channel while also talking about the importance of video content in promoting e-commerce brands and the potential for YouTube as a business opportunity.  Struggling with tariffs? Unsure about upcoming changes? Let's talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business. Timestamps 00:00 – The Journey of Mike Jackness 02:32 – Transitioning from E-commerce to New Ventures 04:03 – The Impact of Amazon and Tariffs on E-commerce 12:01 – The Future of E-commerce and Emerging Opportunities As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening! Until next time, happy selling!

Isaac French thought he had it all. A stable job, a good income, and a fulfilling relationship at such a young age. But somehow he still felt something was missing.  He felt that his creativity was limited by his employer. He spent his time building their vision, not his. This is the reason why Isaac decided to take on a challenge to build his own business.Today, Isaac joins the UpFlip Podcast to share the incredible story of building Live Oak Lake, a unique hospitality business that went from an overlooked plot of land to over $1 million in revenue in its first year.Dive into how Isaac, at just 24, spearheaded the project, leveraging his background in construction for the initial remodelling and development. He reveals the innovative property management techniques and automation that allowed him to run this thriving short-term rental business with minimal staff. Discover the secrets behind his explosive growth, fueled by savvy digital marketing and social media techniques that generated a massive following and 80% direct bookings. Isaac also touches on creating premium guest experiences with thoughtful add-ons, akin to curated retail goods, that made his properties stand out. Tune in to learn how he built a brand, not just a business, in the competitive hospitality landscape.Takeaways- Live Oak Lake began from a desire to create unique, design-driven hospitality experiences with personal creative control.- The initial bold step was investing in an undervalued, "briar-infested" property before full funding was secured.- Automation of check-in, smart home features, and guest communication was key to lean operational costs.- An early setback (Airbnb suspension) became a catalyst for a highly successful direct booking strategy.- Prioritizing premium design and a "magical" guest experience justified higher price points and built strong demand.- Influencer marketing and authentic founder-led storytelling were pivotal in rapidly building a large, engaged audience.- Focusing on fewer, high-quality units created exclusivity and allowed for exceptional attention to detail.- Building a strong brand directly translated into significant enterprise value, leading to a profitable exit.- It's crucial to blend artistic vision with savvy operational and marketing execution.Success in unique hospitality requires spotting hidden potential, bold execution, and adapting to challenges.Tags: Property management, Retail Goods, Remodelling, Digital Marketing, Social Media, Short-term RentalResources:Start Your Business Today: https://links.upflip.com/4ktsvms Connect with Isaac: https://www.instagram.com/isaacfrench_/reels/?hl=en

In this episode, we sit down with actress and model Britany Renee Green to discuss her path from Detroit to the entertainment industry. We'll explore her experiences in film and television, her insights into the acting world, and how her personal life intertwines with her professional aspirations.Visionary Minds Public Relations and Media is a founding supporting sponsor of the CAMedia PodcastMake sure you get your Publicity, Digital Marketing, Writing, Media Consulting Services at visionarymindsny@gmail.com where Tammy Reese is the owner.If you want to be a guest tap link:https://podcastguests.us13.list-manage.com/track/click?u=ab2537562745e3b133367a369&id=e69e44a984&e=c3dfd5af87You can listen to the podcast on the following platforms:Apple Podcast: https://podcasts.apple.com/us/podcast/ca-media-podcast/id1534508960SPOTIFY: https://open.spotify.com/show/0T1qlQvvRNpBjrFz4N5X26?si=7a873afde9ed4e34Here is the guest IG to follow them:Britany Green: Instagram: https://www.instagram.com/__itsqueeenbLinktree: https://linktr.ee/QueeenBx?utm_source=linktree_profile_share

In this episode, Alex Quin highlights a massive shift impacting digital marketing and business strategy: the global rollout of Google's AI Overviews. Initially tested as the Search Generative Experience, this AI feature now delivers summarized search results, drastically altering consumer behavior and brand visibility online. Alex explains how traditional SEO and SEM rules are rapidly changing, why businesses must adapt their content strategies, and how AI-driven search is shaping purchasing decisions. If your brand isn't optimizing for AI, it risks losing market share to competitors who are.Episode Outline[00:00] Introduction to AI Overviews and the future of search[01:00] How AI summaries are changing SEO and user behavior[02:00] The impact on organic traffic and traditional ranking goals[03:00] Adapting your content and paid strategies for AI search[04:00] Final thoughts: embrace AI or risk fading out of searchWisdom NuggetsAdapt or Fade: AI summaries are transforming search behavior. Brands that don't adjust their content and advertising strategies will quickly lose relevance.Structure is Power: Content needs clear structure and authority for AI to easily summarize it. Success online will depend on how easily AI can pull from your material.Immediate Value Wins: Consumers expect fast, trusted insights. If your brand doesn't deliver immediate value, you'll lose them before they ever click through.New Metrics, New Game: Success isn't just about ranking #1 anymore. It's about being featured or referenced by AI Overviews.Future-Proof Marketing: Optimizing for AI now builds a long-term advantage. Waiting means playing catch-up while competitors solidify their presence.Power Quotes:"People are making decisions straight from AI summaries." - Alex Quin"Content needs to be something an AI can easily parse and summarize." - Alex Quin"Are you building with AI in mind?" - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI is reshaping search discoverability and business visibility. Mike Walrath, CEO of Yext, explains how Google's monetization model faces disruption from emerging AI search competitors. He details how businesses must structure data for machine consumption rather than humans, identifies opportunities in local search fragmentation, and demonstrates how granular competitive intelligence can pinpoint exactly where digital presence improvements are needed. Show NotesConnect With: Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if law firm branding isn't just marketing—but a mindset rooted in self-awareness, vulnerability, and metrics? Chris Earley, CEO of Earley Law Group, chats with LAWsome co-hosts, Tanner Jones and Matt Smyers. Chris is not only a CEO, but a thought leader in the legal industry. He writes monthly for the American Bar Association, Massachusetts Lawyers Weekly, as well as the Business of Law Insider. He also hosts The Earley Show Podcast, where he speaks with attorney-entrepreneurs in the legal field.  When he's not working on growing and scaling his firm, he enjoys spending time with his wife and two children, coaching his kids' sports teams, running, and meditating. He is also a really bad drummer. In this LAWsome episode, he discusses his personal journey with law firm branding. He speaks of being a giver and how vulnerability helped him with his growth mindset. Listen in to learn how understanding numbers can help you make more informed decisions for your law firm. You can connect with him on LinkedIn here - https://www.linkedin.com/in/bostonpersonalinjurylawyer/ and his website - https://www.chrisearley.com/  Find his book here: https://www.amazon.com/Scaling-Wall-Journey-Childhood-Fullfillment/dp/B0DQWFM2DY TLDR: In this episode, you will learn about How vulnerability lends to maintaining a growth mindset Overcoming the fear of investing in your marketing  

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How do you build genuine trust when AI-driven automation floods our lives? In this engaging episode of Leveraging Thought Leadership, I sit down with Ashley Faus, author of "Human Centred Marketing: How to Connect with Audiences in the Age of AI", to explore the irreplaceable role of authentic human connection in today's tech-heavy marketing landscape. Ashley argues that while AI can streamline content creation and amplify messaging, the core elements of trust—authenticity, empathy, and credibility—can only be forged through real human interactions. We discuss practical ways marketers can move beyond outdated funnel approaches, introducing Ashley's innovative "Content Playground" framework, designed to engage audiences dynamically rather than forcing them down a rigid path. Ashley also shares insights on her "Four Pillars of Thought Leadership," providing a clear structure for developing credible, authentic voices that stand out even in a crowded digital space. Highlighting real-world examples, Ashley demonstrates how AI often falls short in understanding nuanced human preferences and emotions, reinforcing the need for marketers to maintain strong, direct relationships with their audiences. Ultimately, she makes a compelling case for why embracing our human quirks and personal authenticity is essential for lasting audience connection in the AI era. Three Key Takeaways: • Human Connection is Irreplaceable: Despite the efficiencies AI can offer, true marketing success hinges on authentic human connection and trust—something automation simply cannot replicate. • Shift from Funnels to Playgrounds: Marketers should move away from rigid funnel-based approaches and instead adopt dynamic, audience-centric strategies, like Ashley's "Content Playground," which encourages organic exploration and engagement. • Authenticity Drives Thought Leadership: Building credibility in thought leadership requires authenticity and empathy, grounded firmly in genuine interactions and consistent personal voice, elements AI struggles to mimic convincingly. If you enjoyed Ashley's insights on human-centered marketing and building authentic trust in the age of AI, I highly recommend checking out Peter Winick's conversation with Bill Bice in Episode 157. Bill offers valuable perspectives on how data-driven content marketing and analytics can illuminate the customer journey, reinforcing Ashley's points on authenticity and meaningful audience connection. Together, these episodes provide a comprehensive view of modern marketing, blending human empathy with smart, strategic insights. Give it a listen!

In this episode, Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, predicts which marketing channels will most overlap with SEO in the coming year. He identifies YouTube as the primary convergence point, followed by App Store and Google Store Optimization, noting how these platforms increasingly appear in search results. Elliot explains why AI tools like ChatGPT and Gemini, while complementary to search, serve different user intents and won't replace traditional search behavior. Show NotesConnect With: Elliot Tsai: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This one is going to blow your mind and I'm going to tune you in to a mass exodus that's been happening in the Digital Marketing space and business in general.    The days of "Greed is Good" are over.    They're coming to an abrupt end quickly.     The reason?    No one is buying bullshit.    Not your bullshit or anyone else's bullshit.     We live in a world where if you've not figured out how to provide value at an exponential scale, you are not going to be running your own business for long.    Recently, I've made a shift and my grand vision for what I'm doing has required me to give away the thing that was my main thing at 80% off and it's on track to be given away for free in the near future.    For now, I'm focused on helping as many people get what they need to help them succeed.    About the ReWire Podcast The ReWire Podcast with Ryan Stewman – Dive into powerful insights as Ryan Stewman, the HardCore Closer, breaks down mental barriers and shares actionable steps to rewire your thoughts. Each episode is a fast-paced journey designed to reshape your mindset, align your actions, and guide you toward becoming the best version of yourself. Join in for a daily dose of real talk that empowers you to embrace change and unlock your full potential.    Learn how you can become a member of a powerful community consistently rewiring itself for success at https://www.jointheapex.com/   Rise Above

In this conversation, Dan Antonelli & Ryan Redding delve into the critical role of branding, digital marketing, and the long-term investment required for effective SEO. The conversation also highlights common misconceptions about the process of creating unique brand identities and the operational challenges businesses face in their growth journey. They emphasize the need for businesses to invest adequately in marketing channels, to leverage data for decision-making, and to engage with their communities through grassroots efforts.    Don't forget to register for Tommy's event, Freedom 2025! This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.   For more details visit freedomevent.com   00:00 The Responsibility of Branding   03:02 Kick Charge Creative's Evolution   06:06 The Importance of Digital Marketing   08:58 SEO vs. PPC: The Long Game   11:53 The Power of Branding in Home Services   15:00 Creating Unique Brand Identities   18:09 The Process of Effective Branding   21:00 Common Misconceptions About Branding   23:54 The Impact of Branding on Business Growth   26:57 Operational Challenges in Business Growth   29:51 The Philosophy Behind Responsible Branding   32:20 Building A-Plus Teams and Effective Marketing Strategies   39:55 The Importance of Branding and Community Engagement   40:04 The Role of Logos and Intellectual Property   44:54 The Power of Grit and Adaptability in Business   51:32 Leveraging Storytelling for Customer Loyalty   59:16 The Mindset Shift After Rebranding    

Are you running your business, or is it running you? In this episode, I'm sharing five powerful strategies I've implemented as a CEO that have shifted everything—from how I lead to how I spend my time. These aren't just mindset tweaks—they're tangible shifts that will help you cut the noise, lead with intention, and create real momentum in your business starting today.

Is YouTube SEO just like traditional SEO from five years ago? Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, debunks this oversimplification while highlighting the strategic overlap. He explains how YouTube's visual nature and engagement metrics create an 80/20 similarity ratio with traditional SEO, emphasizing how subscriber signals function as topic authority indicators. Tsai recommends leveraging YouTube's filtering capabilities to identify trending content patterns that can enhance traditional SEO briefs. Show NotesConnect With: Elliot Tsai: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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In the quest for effective SEO partnerships, data teams emerge as the critical ally. Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, explains why data teams should be every SEO professional's first choice for collaboration. He emphasizes how understanding data implementation logic prevents misalignment between analytics and strategy, while highlighting that data expertise enables SEOs to validate information rather than blindly accepting what's provided. Show NotesConnect With: Elliot Tsai: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Listen to a special episode from Where AI Works, a new podcast hosted by Wharton faculty, sponsored by Accenture. The show dives into how artificial intelligence is transforming the way we live and work, with real-world stories and insights from leaders across industries. In this episode, host Kartik Hosanagar speaks with David Droga, founder of Droga5 and current CEO of Accenture Song, to explore how AI is transforming the worlds of marketing, advertising, and creative work. From shifting agency dynamics to the evolving role of human imagination, Droga offers an inside look at what the creative industries need to embrace — and question — as AI tools grow more powerful. Tune in to hear how one of the world's top advertising leaders sees the future of creativity in the age of automation. Follow and listen to more of Where AI Works here. Hosted on Acast. See acast.com/privacy for more information.

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman welcomes SEO strategist and content marketing expert Barb Davids to talk about the not-so-secret truths of SEO, demystifying the process for small business owners and marketers alike.Barb shares her journey from corporate marketing to entrepreneur life and what it really takes to build SEO credibility in a noisy digital world. From quirky SEO myths (like white text on white backgrounds!) to practical strategies that actually work, this episode is packed with wisdom and laughter.We explore:The Reality of SEO in 2025Why SEO is not a “set it and forget it” strategy—but also not as overwhelming as it seemsThe role of content marketing as the true heart of long-term SEO successWhy SEO should be viewed more as audience trust-building than keyword trickeryWhat Google Actually WantsThe power of E-E-A-T: Experience, Expertise, Authority, and TrustWhy authenticity and transparency build credibility (and rankings!)How hidden tactics like keyword stuffing or invisible text backfire in the long runUsing AI Without Losing Your VoiceHow Barb uses both AI and human copywriters to scale content while keeping quality highTips to avoid robotic, low-value content with AI—think anecdotes, real photos, and smart editsGoogle's evolving ability to read images, metadata, and credibility signalsGetting Your Content Strategy RightSimple keyword tools Barb recommends: Google autocomplete, People Also Ask, AnswerThePublic, AlsoAsked.com, and RedditWhy asking your audience directly is still the best content research toolHow forums, newsletters, and Facebook groups reveal search intent goldBarb's No-Nonsense SEO Advice for Business OwnersBlog consistently and intentionally—don't just create for creation's sakeTrack your ROI with analytics (don't guess if SEO is working)Focus on building trust: real contact info, privacy policies, testimonials, and value-rich content matter more than hacksKey Takeaways for MarketersSEO is a long game, not a magic trickDon't believe everything you read—test, tweak, and trackAI is a tool, not a replacement for your brand's voiceReal content that solves real problems will always winWhether you're a solo entrepreneur juggling marketing hats or a marketer ready to clean up your SEO strategy, this episode gives you practical tools and a refreshing perspective. Barb's honesty and humor will help you ditch the gimmicks and focus on what truly moves the needle.

We have all been there, you think you can do something yourself to save a buck. Problem is you end up spending your valuable time trying to figure out something you have no knowledge of to avoid spending money and it ends up costing you way more money in the long run.   A guy called me over the weekend asking for advice on creating a new website for him because his girlfriend created the first one and they broke up so she was threatening to take it down. He hesitated on spending the money thinking he could do it himself. I asked him how many websites he had created and he said, "well, none." I reminded him of the time it would take for him to figure out how to create a website when he could be working on his business and hand it over to an expert.   It got me thinking about the reasons hiring a marketing expert will save you time and money in the long run. Check out "5 Reasons You Need a Marketing Pro" on the next episode of the DO IT MY WAY Podcast.   As a business owner, your time is your most valuable asset. Spend it wisely!

Album 7 Track 11 - Running Your Race w/LaDonna GoodenBrand Nerds, Brand Nerds, Brand Nerds - today's guest spans across various industries, experiences, and roles throughout her career. As a former athlete, LaDonna Gooden has carried those lifelong lessons with her - and is dropping jew-els from her time working alongside DC to her current advocacy for women's sports in her current hometown. We know you'll learn a thing or two, so grab a notebook or your notes app and enjoy! Here are a few key takeaways from the episode:Understanding your optimal communication styleRespecting boundaries for yourself and othersListen more than you speakOwn your mistakes.Slowing Down to Speed UpStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

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In this episode of the Affiliate Marketing Podcast, Gaurav Arora shares his extensive experience in the affiliate marketing industry, discussing the evolution of affiliate networks, the importance of direct partnerships, and the need for strategic segmentation in affiliate programs. He emphasises the significance of building relationships with account managers and understanding the diverse roles of publishers in the customer journey. The conversation also explores best practices for leveraging affiliate networks effectively and the future of affiliate marketing in the context of AI and data-driven strategies.Key segments of this podcast and where you can tune in to go direct: [04:32] The Role of Affiliate Networks vs. Direct Partnerships[12:32] Segmenting Affiliate Programs for Growth[22:15] Best Practices for Working with Affiliate NetworksELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!#AffiliateWINS: Your Victory Lap Starts Now!Join the #AffiliateWINS movement! Share your affiliate marketing triumphs and success stories on social media to help spread positivity throughout the industry.Time to flip the script: less calling out, more calling UP. Let's make #AffiliateWINS the hashtag that dominates feeds everywhere!Ready to brag? Share success stories like these:"Just closed our best Q1 ever with the partner who's been in it with us since day one. Loyalty pays dividends. #AffiliateWINS""Our affiliate just turned a shoestring budget into 5x ROAS using nothing but authentic UGC and love. Small spend, massive returns. #AffiliateWINS""Here's to the quiet achievers steadily driving volume without the spotlight. You're the backbone of this industry. #AffiliateWINS”Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features, brought to you by our season sponsors at Everflow.io.Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.Get Your Questions Answered by Lee-Ann!Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders.Subscribe to our podcast HERE!Send me a text with your questions

"We need to stop forcing marketing metrics on the business MQLs, click-through rates, web traffic and start speaking the language of pipeline, bookings, and revenue. When marketers align their reporting with what the executive team actually cares about, they stop defending their existence and start leading the growth conversation.” Leslie Alore, SVP of Marketing at Flexera Marketing Impact Unlocked: Prove, Scale, and Strengthen Revenue Contribution. A practical framework for aligning marketing metrics with the outcomes your executive team actually cares about. In this episode of Revenue Boost, Kerry Curran sits down with Leslie Alore, SVP of Marketing at Flexera, to unpack one of the most urgent challenges facing B2B marketing leaders today: proving marketing's value in terms that drive boardroom decisions. Too many teams are stuck reporting MQLs while the C-suite wants pipeline, bookings, and revenue. Leslie shares how to shift from tactical metrics to strategic impact with a marketing contribution model that reframes the role of marketing as a core revenue engine not just a lead factory. You'll walk away with actionable strategies to: Align marketing language with executive priorities Measure contribution across pipeline creation, acceleration, and bookings Navigate complex sales cycles and partner motions with smarter tracking Earn trust by demonstrating marketing's real influence on growth Whether you're a CMO, VP, or revenue-minded marketer, this episode gives you the tools to elevate your seat at the table and scale marketing's business impact without fighting for credit.

#870 How fast would your business grow if you could cut through the noise and generate red-hot leads for your products? In this episode, my award-winning entrepreneur guest shares how to do just that. Daniel Priestley has uncovered an amazing strategy to find your ideal customers using online quizzes and assessments. You're not going to want to miss my chat with him because you can apply this simple tactic at any stage in your journey to level up big time! Daniel started his first company at twenty-one, bringing in more than a million dollars a month within three years. From the start, his focus on lead generation above all else proved to be a game-changer. Today, Daniel walks us through the steps of his system. We discuss everything from the number of followers you need as a beginner to the essential question your quizzes should include to identify high-value customers. Join us for this must-listen interview! Show notes and more at SmartPassiveIncome.com/session870.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're on the verge of summer, so you're probably dreaming of that ice-cold beer—whether at the beach, the ballpark, or on your back porch. This week, Jim welcomes Sofia Colucci to the podcast. She's the Chief Marketing Officer for North America at Molson Coors, the fourth-largest brewer in the world, with about $12 billion in revenue.Molson Coors traces its roots back to 1786, when John Molson founded Canada's oldest brewery on the banks of the St. Lawrence River in Montreal. Today, the company's portfolio includes Molson, of course, along with the Miller and Coors families of brands, and a wide range of other beverages, including Peroni, Madri, Pilsner Urquell, ZOA Energy, and Arnold Palmer Spiked.Sofia has been with Molson Coors for eight years and has served as CMO for about two and a half years. Prior to that, she spent six years at Maple Leaf Foods in Canada—where she met her husband—and nearly eight years at PepsiCo, working in both Canada and the U.S.Tune in for a conversation with a CMO who brings serious muscle to her marketing strategy!---This week's episode is brought to you byDeloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Episode 78 of the Digital Velocity Podcast, Erik Martinez sits down with Kimberly Storin, Chief Marketing Officer at Zoom, to explore how modern marketing teams can strategically integrate artificial intelligence into their workflows without sacrificing the human connection that drives brand affinity. Kimberly shares insights from her deep background in B2B tech—including roles at Dell, IBM, and AMD—and breaks down what it takes to move beyond AI experimentation and into scalable, impactful implementation. From choosing the right use cases (like content generation) to fostering a culture of calculated risk-taking, Kimberly outlines a roadmap for mid-sized teams to adopt AI tools while staying rooted in customer empathy. Listeners will learn how to structure an internal AI “center of excellence,” avoid data-driven pitfalls, and balance innovation with authenticity. If you're a marketing leader curious about integrating AI thoughtfully, this episode delivers practical guidance, strategic perspective, and inspiring takeaways for the path ahead. Kimberly Storin | LinkedIn  

In today's episode, I'm joined by Cassandra Britton—entrepreneur, business coach and powerhouse behind The Business Savage. From her early days as a competitive athlete to building and selling a successful beauty business, Cassandra shares invaluable lessons about pivoting, scaling, and trusting yourself. Together, we reflect on the highs and lows of building a brand, the power of listening to your audience, and the importance of aligning your business with your passion and purpose. Tune in now – this conversation is packed with insight, inspiration, and real talk about finding alignment in business and life!

On this episode the crew return with the addition of Dipp, (Lexii, Casanova, Lawd Dweez and Clyde) breaks down what happen at WWE Backlash and it's implications on the next PLE Money In The Bank and Special Episode of Saturday Nights Main EventVisionary Minds Public Relations and Media is a founding supporting sponsor of the CAMedia PodcastMake sure you get your Publicity, Digital Marketing, Writing, Media Consulting Services at visionarymindsny@gmail.com where Tammy Reese is the owner.You can listen to the podcast on the following platforms:Apple Podcast: https://podcasts.apple.com/us/podcast/ca-media-podcast/id1534508960SPOTIFY: https://open.spotify.com/show/0T1qlQvvRNpBjrFz4N5X26?si=7a873afde9ed4e34Here is all the guests IG to follow them:Lexii: ⁠https://www.instagram.com/darkchokola__/⁠Lawd Dweez:⁠ https://www.instagram.com/lawd_dweez/⁠Casanova: ⁠https://www.instagram.com/_clrkkent/⁠Clyde: ⁠https://www.instagram.com/brandnuclyde/Dipp: https://www.instagram.com/da_real_gulleyYou can follow the podcast atFacebook: ⁠facebook.com/CAMediaPodcast⁠Instagram: ⁠Instagram.com/CAMediaPodcast⁠Blue Sky:⁠https://bsky.app/profile/camediapodcast.bsky.social⁠X: ⁠https://x.com/CAMediaPodcast⁠IF you want to be on the podcast you can email the podcast at ⁠camediapodcast@gmail.com⁠

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business? Schedule a free strategy session.You've been investing in marketing: website, ads, social media, but the leads still aren't coming in like they should. Something's off, and deep down, you know it. In this episode, Darrell Evans pulls back the curtain on the most common mistakes smart business owners are still making in 2025. These aren't surface-level tips; they're hard truths and proven shifts from someone who's helped generate over $300M in client revenue. If you've hit a plateau or feel like your growth has stalled, this might be the reset you didn't know you needed.The fix isn't more tactics, it's a smarter strategy.We love feedback. Send us a text message.Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Partnering with CRM teams requires strategic alignment. Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, shares his approach to cross-functional collaboration. He emphasizes understanding CRM user journeys and templates first, then identifying content gaps where SEO articles can enhance customer communications, ultimately creating a more cohesive user experience across touchpoints. Show NotesConnect With: Elliot Tsai: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textIn this episode, Danny sits down with LinkedIn Ads expert AJ Wilcox to dive into his marketing journey, his views on mentorship, and his laser-sharp insights into B2B advertising on LinkedIn.AJ shares how a passion for teaching and authentic connection laid the foundation for B2Linked, an industry-leading agency for LinkedIn Ads. He discusses the power of mentorship, from hiking with his boss's boss to mentoring rising marketers in Utah, and shares the advertising strategies that generate real ROI.Episode Highlights: AJ explains why he left SEO and Google Ads behind to become a LinkedIn Ads specialist focused on high-quality B2B leads.He shares how weekly mentorship hikes evolved into a career-boosting tradition for local digital marketers.Learn the essential elements of effective LinkedIn targeting and why deeper funnel strategies outperform surface metrics.Discover the benefits of combining mentorship with marketing expertise—AJ shares his advice for building both.AJ compares native LinkedIn Lead Gen Forms vs. landing pages, and how to pick the right tool for your campaign goals.Episode Links:

Curious where your website visitors are really clicking—or rage-clicking? On this week's EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are transforming the way we analyze user behavior, optimize pages, and (hopefully) keep our clients engaged. We dig into practical tips for choosing the right pages to monitor, interpreting the sometimes confusing world of “dead clicks” versus “rage clicks,” and why your mobile hero image might be killing conversions. A/B testing? Internal linking tests for those blog post traffic hogs?  On a side note: if you haven't looked at Microsoft Clarity (a freebie, folks), you're missing out. Celeste spills why it's her go-to and what to watch for as AI-powered tools like Copilot throw their hot takes into the mix. And we concur! Always be optimizing! Whether you're an SEO wrangling for bigger budgets or a marketer tired of guessing, Celeste's advice on collaboration, continuous testing, and the necessity of structured analysis is worth its weight in user insights.  [00:06:03] Prioritizing Heatmap Analysis for SEOs [00:07:27] Analyzing Target Pages versus Real Traffic Hits [00:08:55]  Interpreting Areas of Frustration [00:10:48] Patterns that Require Immediate Attention [00:12:05] EDGE of the Web Title Sponsor: Site Strategics [00:13:17] The Role of A/B Testing [00:15:33] Heat Maps and the Mobile Experience [00:20:07]  SEOs: Always Be Optimizing the User Experience [00:23:02] What Should Guid the Decision on Heat Map Tools [00:26:56] Microsoft's Copilot with Clarity Thanks to Our Sponsors! Site Strategics: https://edgeofthewebradio.com/site Follow Our Guest Twitter: https://x.com/CelestexLili  LinkedIn: https://www.linkedin.com/in/celestelili/  YouTube Channel: https://youtube.com/@celestexlili?si=YCO1lfGw3KX2T4gJ  BlueSky: https://bsky.app/profile/celestelili.bsky.social  Resources https://clarity.microsoft.com/blog/how-to-make-the-most-of-your-heatmaps-data/ https://serpology.substack.com/p/leveraging-heatmaps-for-seo-testing

In this episode of The Long Game Podcast, David Khim interviews Britney Muller—SEO scientist, AI educator, and former Hugging Face marketing lead—about the practical side of AI in marketing. Britney shares how her obsession with machine learning began in 2014 and how it evolved into creating her course Actionable AI for Marketers. They discuss the overuse of buzzwords like “AI agents,” the shift from backlinks to brand mentions, and the importance of making AI workflows approachable. Britney is passionate about demystifying AI, showing how it can be applied to real tasks like data analysis, strategy, and automation—without needing a technical background.Key TakeawaysAI Should Be Accessible: Marketers don't need to be technical experts—AI can empower anyone to work smarter with the right guidance and workflows. From Backlinks to Brand Mentions: AI-powered search increasingly prioritizes brand visibility across platforms over traditional link-building strategies. Buzzwords Like “AI Agents” Are Misleading: The term lacks clarity and often masks tools with vague or unproven capabilities. Prompt Engineering Is a Skill, Not Magic: Effective AI use begins with well-structured, specific prompts tailored to clear business goals. AI Is Already Automating Workflows: From cleaning datasets to automating outreach, AI has everyday use cases when integrated thoughtfully. Beware the AI Hype Cycle: Brittany encourages marketers to avoid philosophical hype and focus on practical, ethical AI applications. Start with Your Own Use Cases: The most valuable AI solutions are customized—start small with your real tasks and build from there.  Show LinksVisit Data SciCheck Britney Muller's Actionable AI for Marketers courseConnect with Britney Muller on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode of Perspectives, digital marketing strategist Veronica Costello and tech visionary Max Headroom discuss the complexities of e-commerce platform diversity. They explore the evolution from Magento to Shopify, highlighting the strengths and limitations of each platform. The conversation emphasizes the importance of understanding individual business needs, debunking common myths about e-commerce platforms, and the necessity of identifying deal breakers when choosing a platform. Ultimately, the episode advocates for a diverse ecosystem that fosters innovation and better solutions for merchants.Check out the article here https://www.linkedin.com/pulse/why-platform-diversity-matters-ecommerce-brent-w-peterson-listc/takeawaysE-commerce platform choice should be driven by business needs, not hype.The shift from Magento to Shopify reflects changing market demands.Shopify offers simplicity but has limitations for complex businesses.Platform diversity is crucial for innovation and tailored solutions.Merchants should be wary of one-size-fits-all claims.Identifying deal breakers is essential in platform selection.Migration pain can be worth the long-term benefits of a better fit.Not all popular platforms are the best fit for every business.Agencies may have divided loyalties that affect their recommendations.Understanding your specific needs is key to finding the right platform.Sound Bites"No single platform is perfect for everyone.""Building on Shopify is like renting.""Platform diversity encourages competition."Chapters00:00Introduction to E-commerce Platform Diversity02:52The Shift from Magento to Shopify05:51Understanding the Limitations of Shopify08:51The Importance of Platform Diversity11:51Debunking Myths About E-commerce Platforms14:48Identifying Deal Breakers in Platform Selection17:55Conclusion and Final Thoughts on Platform Choice

What happens when a casual conversation turns into the biggest event in boutique retail? In this episode, we're diving into the origin story of the Boutique Summit—how a spontaneous chat at the Dallas Market Center in 2013 sparked an industry-shaping movement. Listen in to hear about the challenges and triumphs of hosting the Summit, from behind-the-scenes logistics and unexpected hiccups (yes, including a fire alarm mid-panel!) to the financial lessons learned from putting on a high-impact event year after year. Resources: Get Your Ticket To Boutique Summit 2025 Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In this episode of the Inner Edison Podcast, host Ed Parcaut sits down with Simon Phillips, a New Zealand-based entrepreneur with a remarkable journey through the highs and lows of building e-commerce brands and agencies. Simon opens up about launching his first successful brand at 19, scaling it to seven figures, and then losing it all—only to bounce back with a new agency and, ultimately, a powerful accelerator program for e-commerce businesses. Through candid discussions, Simon shares hard-earned insights on what it really takes to build, lose, and rebuild both business and self-belief. The conversation covers the pitfalls of working with agencies, the shift to training internal teams, the power of niching down for business growth, and the crucial balance between personal development and professional success. You'll also hear their thoughts on leveraging AI, building community, and why focusing on your core customer is more important than ever. Whether you're an entrepreneur, marketer, or anyone seeking inspiration through adversity, Simon's story and Ed's wisdom will leave you with valuable takeaways on resilience, reinvention, and the importance of both inner and outer work in business. Learn more about Simon Phillips at E-commerce Accelerator. Tune in, get inspired, and discover why your greatest confidence often comes from your greatest defeats.  **Contact Ed Parcaut:** -

Also available on YouTube: youtu.be/m9YTxRsosJAMeta just rewrote the Facebook ads playbook—and Shopify merchants need to catch up.In this episode of The Unofficial Shopify Podcast, ad strategist Kurt Bullock (Produce Dept) breaks down how Meta's new AI-driven ad system, Andromeda, is reshaping targeting, delivery, and scale. From embeddings and vectors to Advantage+ campaigns and creative testing, this is the update your ad strategy needs.Whether you're running Facebook ads yourself or just trying to understand what your agency's talking about, this episode gives you the clarity—and tactics—to keep up.Sponsors:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costsLinks & Resources:Free Resource: Creative Angle Questions + Testing FrameworkKurt Bullock: @KurtBullock on TwitterProduce Dept: https://www.producedept.coKurt Elster: https://kurtelster.comMeta Ads Manager: https://www.facebook.com/business/tools/ads-managerShopify Meta Channel: https://www.shopify.com/facebook-instagramWork with Kurt:Apply to work with Kurt: https://ethercycle.com/applyJoin the newsletter: https://kurtelster.com

Tiana Ravden is the founder of Eroe, an innovative lingerie brand that's been ten years in the making and fueled by a deep belief in the everyday strength of women. After leading merchandising for companies like Mattel, Gap, and Tommy Hilfiger — and building her own clothing brand and restaurant — Tiana followed her passion, turning a side hustle and a patented idea into a full-time mission to empower confidence, femininity, and triumph through Eroe.Use ELEVATE20 for 20% off your order.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.Contact us: https://www.elevatemybrand.com/contact Stay connected & DM us feedback on the podcast:Instagram: https://www.instagram.com/elevatemybrandla/ LinkedIn: https://www.linkedin.com/company/elevatemybrandla/ TikTok: https://www.tiktok.com/@elevatemybrand

In this episode, Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, challenges the notion that paid search should be SEO's primary partner channel. Tsai argues that all marketing channels deserve equal partnership as they each represent different parts of the user funnel. He explains that paid search often receives preferential treatment simply because it delivers faster results, while SEO's value manifests more gradually but with similar impact. Show NotesConnect With: Elliot Tsai: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you want to turn your podcast into a growth machine, this episode has you covered. Katie Brinkley breaks down her four-post strategy that transforms social engagement into real downloads, meaningful conversations, and actual revenue. Hear how she scaled her show and what consistency, strategy, and smart data can do for yours.   WHAT TO LISTEN FOR The power of 10-minute solo episodes for time-pressed listeners What a quick question or stat can do to your audience Why share client wins or your own journey A way to open DM conversations and avoid algorithm penalties How to attract sponsors and justify ad rates   RESOURCES/LINKS MENTIONED GroupTrack CRM Metricool ChatGPT   ABOUT KATIE BRINKLEY Katie Brinkley is a bestselling author and social media strategist whose “less-is-more” philosophy has reshaped how brands engage online. As the author of The Social Shift, she distilled two decades of journalism and marketing experience into her signature 4-post formula, helping everyone from solopreneurs to enterprises like AT&T and DirecTV drive real results with minimal content. A platform-agnostic storyteller, Katie blends data-driven insights with compelling narratives to capture ideal audiences, boost engagement, and turn followers into customers efficiently and authentically.   CONNECT WITH KATIE Website: Next Step Social Communications Podcast: Rocky Mountain Marketing | Apple Podcasts and Spotify Facebook: Katie Brinkley Instagram: @iamkatiebrinkley LinkedIn: Katie Brinkley X: @_KatieBrinkley   CONNECT WITH US  If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!   

If you've been listening to the podcast recently, you must have asked yourself, "where did Mike Jackness go?".  Today, he's on the podcast to talk about his journey from running multiple e-commerce brands to transitioning out of the industry.   Struggling with tariffs? Unsure about upcoming changes? Let's talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business.   Timestamps 00:00 - The Journey of Mike Jackness 02:32 - Transitioning from E-commerce to New Ventures 04:03 - The Impact of Amazon and Tariffs on E-commerce 12:01 - The Future of E-commerce and Emerging Opportunities   As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening! Until next time, happy selling!

On this episode of the CA Media Podcast, I will be speaking with Syracuse Mayoral Candidate Jimmy Oliver as he will dive into what makes him the best candidate for the city of Syracuse, NY for it's upcoming mayoral race. he also dives into his commitment and promises to deliver for the city. His background and what makes him, HIM and his vision for the city and himself.To support Jimmy Oliver you can follow him at the following links:Website: https://www.jimmyoliverforthepeople.comLinkedin: https://www.linkedin.com/in/jimmy-oliver-83b2415aVisionary Minds Public Relations and Media is a founding supporting sponsor of the CAMedia PodcastMake sure you get your Publicity, Digital Marketing, Writing, Media Consulting Services at visionarymindsny@gmail.com where Tammy Reese is the owner.You can listen to the podcast on the following platforms:Apple Podcast: https://podcasts.apple.com/us/podcast/ca-media-podcast/id1534508960SPOTIFY: https://open.spotify.com/show/0T1qlQvvRNpBjrFz4N5X26?si=7a873afde9ed4e34You can watch the podcast on the following platforms:YouTube: https://www.Youtube.com/CAMEDIAPodcastYou can follow the podcast at:Facebook: ⁠facebook.com/CAMediaPodcast⁠Instagram: ⁠Instagram.com/CAMediaPodcast⁠Blue Sky:⁠https://bsky.app/profile/camediapodcast.bsky.social⁠X: ⁠https://x.com/CAMediaPodcast⁠IF you want to be on the podcast you can email the podcast at ⁠camediapodcast@gmail.com⁠

The recent U.S.-China tariff truce has led to a significant surge in global markets, with the U.S. reducing tariffs on Chinese goods from 145% to 30% and China lowering its tariffs on American imports from 125% to 10%. While this agreement has provided short-term relief, it has also triggered caution among Chief Information Officers (CIOs), who are now deferring IT projects and prioritizing cost management. A survey indicates that nearly two-thirds of IT leaders are focusing on cost control, with many reporting delays in discretionary IT spending, reflecting a shift from initial optimism to a more cautious approach.In the realm of artificial intelligence, the U.S. Copyright Office has issued a report warning that generative AI companies may be infringing copyright laws by using creators' works without permission. This has raised significant legal and political concerns, especially following the dismissal of the office's director shortly after the report's release. The implications for IT service providers are profound, as they must now navigate increased legal ambiguity and compliance risks related to the provenance of training data used in AI models.Moreover, a recent survey revealed that many business leaders who implemented AI-driven layoffs regret their decisions, with over half acknowledging that their choices were misguided. As organizations face a global skills shortage, experts caution against hastily reducing headcount without a strategic plan for workforce transformation. The Society for Human Resource Management reports that a significant portion of jobs is at risk of displacement due to automation, emphasizing the need for reskilling and upskilling workers in vulnerable roles.Finally, the emergence of Answer Engine Optimization (AEO) marks a shift in digital marketing strategies, focusing on optimizing content for AI-driven conversational interfaces rather than traditional search engine optimization. As generative AI platforms reshape how consumers access information, businesses must adapt their content strategies to remain visible in an evolving digital landscape. This shift underscores the importance of providing tangible value in services, as consumers increasingly prioritize measurable business outcomes over ideological narratives. Four things to know today 00:00 Markets Rally on U.S.–China Tariff Truce, But CIOs and Consumers Signal Deeper Economic Uncertainty05:32 Copyright, Click-to-Cancel, and the Rise of AI Oversight: Three U.S. Signals IT Leaders Shouldn't Ignore09:42 Automation Without Alignment: Firms That Cut Staff for AI Now Face Strategic Reversals13:06 AI-Native Discovery Rises: Answer Engine Optimization Signals SEO's Next Evolution Supported by:  https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorshiphttps://www.huntress.com/mspradio/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

On this Brand Spotlight episode, Alex Quin covers the unexpected resurgence of Saratoga Spring Water, a premium bottled water brand dating back to 1872. Originally celebrated for its distinct cobalt blue bottle and sourced from Saratoga Springs, NY, the brand recently skyrocketed in popularity after fitness influencer Ashton Hall featured it in a viral TikTok video. Alex explains how organic influence, visual branding, and quick social media engagement turned Saratoga into the internet's favorite wellness water almost overnight. He also explores the competition Saratoga faces in the saturated premium water market and how this viral moment opens new opportunities—and new challenges.Episode Outline[00:00] Introduction and setting the stage for Saratoga experience[00:00] Behind the scenes: key moments and memorable interviews[00:01] Reflections on growth, connections, and opportunities[00:01] Big lessons learned from covering events like Saratoga[00:02] Final takeaways and advice for future event creatorsWisdom NuggetsTrust the Power of Visual Identity: Saratoga's distinct cobalt blue bottle made it instantly recognizable and memorable—proving the importance of a strong visual signature.Organic Influence is Gold: The best marketing moments often aren't paid. Authenticity from influencers can spark movements money can't buy.Stay Ready for Virality: When opportunity knocks, speed matters. Saratoga's social media team embraced the attention immediately, maximizing their momentum.Heritage Adds Value: A 150-year history isn't just nostalgia—it's brand trust. Legacy can be a strong competitive advantage if positioned correctly.Adaptation Is Key: Markets evolve, and even century-old brands must innovate and interact with new audiences through modern channels like TikTok.Power Quotes:"When virality knocks, you've got to open the door and fast." - Alex Quin"Competing with giants means every edge counts." - Alex Quin"Your brand's look and quality always matters." - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.