Podcasts about SEO

MOAT Method Episode Quicklink Digital marketing provides a powerful way for service-based businesses to acquire quality leads and boost revenue even during challenging times like the COVID pandemic. So, how can ordinary people jump into the digital marketing side hustle successfully? Richie Zarnicki, co-founder of ZM Consultants and expert in driving revenue for service-based businesses, joins us to share his journey and insights. In this show, you'll learn how Richie (Alongside his partner Nick McKenzie) started a digital marketing agency during the global pandemic and turned it into a success story! Discover how to identify your niche, create effective marketing strategies, and use tools like SEO and Google Ads to amplify your reach. Curious about the integrations of AI in marketing? We explore its potential and strategies for success. Plus, we're diving into the next frontier: AI chatbots for enhancing client interaction and compliance. Richie offers a sneak peek into how AI is transforming their business approach, turning digital leads into valuable customer engagements. Don't miss this chance to learn how to amplify your side hustle with digital marketing! Identifying and leveraging niches in digital marketing A practical approach to SEO and Google Ads for service-based businesses The importance of customer behavior tactics in marketing strategy Tools and systems that aid in efficient digital marketing practices Integrating AI for better customer service and compliance The role of personal and business growth in the marketing journey Learn more about your ad choices. Visit megaphone.fm/adchoices

#496 Wish you could peek behind the curtain of a local SEO agency? Now's your chance! In this episode, host Brien Gearin interviews James Lincoln, owner of Goodly Growth, a digital marketing company specializing in local SEO, and founder of Digital Side Hustle Academy. James shares his raw, unfiltered journey from a psychology graduate to building a successful digital agency and the lessons he learned along the way. They dive into the challenges of starting an agency, scaling from zero to $50k MRR, and the realities of managing a sales team. James emphasizes the importance of mastering the basics, staying resilient through setbacks, and continuously learning by doing. Plus, they explore the concept of reaching new levels in business and what it takes to keep growing. Tune in for insights, advice, and practical strategies from someone who's been through the trenches and came out on top! (Original Air Date - 10/18/24) What we discuss with James: + From Psych Grad to Agency Owner: James's path into digital marketing + Scaling to $50k MRR: Strategies for growing Goodly Growth + Building a Sales Team: Lessons from hiring and training + Time Management Challenges: Balancing a job, MBA, and business + Specializing in Local SEO: The benefits of focusing on niche services + Understanding Customer LTV: Navigating growth plateaus and retention + Resilience & Learning by Doing: Turning setbacks into growth opportunities + Launching Digital Side Hustle Academy: Helping others start digital agencies + Advice for Entrepreneurs: Importance of persistence and mastering basics + Balancing Work & Life: Insights on managing family and business Thank you, James! Check out Goodly Growth at ⁠GoodlyGrowth.com⁠. Connect with James on ⁠Twitter⁠ or at james@goodlygrowth.com. Watch the ⁠video podcast⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Rocket Chiro Podcast, Jerry tackles one of the most common questions chiropractors face: Should I accept insurance or go cash-based? Whether you're starting a new practice or reevaluating your current approach, this episode provides a practical breakdown of the pros and cons of both models. Jerry shares his straightforward answer: If your practice includes a wide variety of services that are covered and reimbursed by insurance, going the insurance route might make sense. But if you're primarily an adjustments-only chiropractor—or your services aren't covered—it's hard to beat the simplicity and clarity of a cash-based model. You'll also learn: Why every chiropractor needs to get good at communicating value, regardless of their model The growing list of headaches associated with insurance What makes cash practice work—and how to avoid common mistakes The key ingredients to running a lean, profitable, and successful cash-based clinic Whether you're an experienced chiropractor or just getting started, this episode offers clarity on one of the most important business decisions you'll make. Topics Covered: Why there's no such thing as a “no out-of-pocket” world anymore Pros and cons of accepting insurance Pros and cons of running a cash-based practice Why insurance patients often make decisions based on coverage—not value How poor communication ruins trust regardless of payment model Jerry's simple formula for when insurance might make sense Four essential ingredients for a successful cash practice Final thoughts on building a practice that aligns with your goals and numbers Quotes from the Episode: “People don't get mad about how you run your business—they get mad when they find out you run it differently than they thought you did.” “Cash doesn't mean cheap—it means clear.” “You can be successful either way, but it has to make sense on paper.” Mentioned in This Episode: Rocket Chiro Websites – Chiropractic websites built to attract new patients and represent your brand Local SEO for Chiropractors – Be found in local Google searches and on Google Maps Next Step Program – On-demand chiropractic coaching to help you start smart or get unstuck Enjoying the Podcast? Please subscribe, share the podcast with another chiropractor, and consider leaving a review on Apple Podcasts or Google. It's a simple way to support the show and help more chiropractors build better businesses. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

Send us a textIn this episode of The Savvy Scribe Podcast, host Janine Kelbach welcomes Danielle Smyth, founder of Wordsmyth Creative Content Marketing, to explore the power of data-driven branding. They dive into strategies for building a compelling personal brand that attracts clients.How to Build a Personal Brand That Gets ClientsKey Topics Covered:Building with Strategy, Not Just Style:Danielle shares how her company leverages data to guide marketing efforts that focus on client acquisition, not just social media metrics.Realistic Marketing Timelines:Understand the timeframe needed to see results—expect 3+ months for new efforts, and up to a year for purely organic strategies.Ad Strategies That Work:Learn why Google Ads often outperform Facebook and LinkedIn for service providers and B2B marketing.Crafting a Strong Personal Brand:The importance of consistent messaging, niche specialization, and showing up as a professional to stand out in a crowded market.Avoiding Freelance Pitfalls:Danielle emphasizes the need for freelancers to “think bigger” and present themselves as business owners, not just writers.Navigating SEO in the Age of AI:With Google's AI overviews changing the search landscape, traditional SEO is still valuable but evolving. Local SEO and visible bylines offer practical alternatives.Effective Client Acquisition Strategies:Getting published on high-authority websitesUsing newsletters like Substack to build a followingLeveraging LinkedIn and direct email outreachAbout Danielle:Danielle is a marketer with a focus on content and SEO. She owns Wordsmyth Creative Content Marketing LLC and serves clients across many industries as a data-driven marketing consultant. She works with her team tWelcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a

Decoding Google SEO: Website Optimization Best Practices for Businesses and Brands with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠Favour emphasizes that Google's search functionality extends beyond keywords, leveraging AI and algorithms like Google Mera to understand user intent and facilitate conversational searches. He explains the importance of a well-structured website with internal linking for optimal search engine optimization (SEO) and visibility. The discussion also highlights the significance of a holistic digital footprint across various platforms (Google, Pinterest, YouTube, TikTok, Amazon) to capture diverse user behaviors, emphasizing that marketing is an investment that yields valuable data for business growth and conversion. Ultimately, we underscore that SEO is foundational and evolving, not being replaced by AI but rather exposed and enhanced by it, and that a strong online presence is crucial for businesses.How has Google's search capability evolved beyond simple keywords?Google has significantly advanced beyond merely matching keywords. It now focuses on understanding the intent behind a user's search, a concept the source refers to as "understanding beyond keywords." This involves recognizing nuances like compound words (e.g., "self-improvement" vs. "self improvement") and tailoring results based on context such as location (e.g., suggesting nearby restaurants if you search for "restaurants to eat"). This deeper understanding is powered by algorithms like Google MUVERA (Multi-Vector Retrieval), which transforms search from a static library of web pages into a more conversational and intuitive experience, aiming to provide exactly what the user is looking for. Favour emphasizes that Google's goal is to anticipate user needs, providing relevant results that lead to an "expected end."What is Google MUVERA and how does it enhance the search experience?Google MUVERA, or Multi-Vector Retrieval, is a new algorithm that significantly enhances Google's ability to understand search intent. Unlike traditional keyword-based searches, MUVERA allows Google to engage in more conversational interactions, retrieving information based on the consistent patterns and themes in a user's search history and behavior. This means Google can provide highly personalized results, similar to how YouTube's algorithm suggests videos based on watch history. He highlights that MUVERA moves Google beyond being just a "library of results" to a "library that turns into conversations," delivering more precise and relevant information.Looking for Business Inquires with ⁠⁠⁠SEO Services?⁠⁠ Book A Call⁠More Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start Your Email Marketing 14-Day Trial with Flodesk⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zetvaa | Buy Premium Human Hair Extensions Online⁠

Join this special live edition of Hot Topics as Richard Hon and January Jones dive into the latest crypto news. In this episode, they discuss Bitcoin's new all-time high driven by institutional investment and government interest, the rise of crypto philanthropy with donations surpassing $1 billion, and Emirates Airlines' groundbreaking move to accept cryptocurrency payments by 2026. Don't miss the insights on these trending topics and how they shape the future of digital assets. Stay curious, and keep pushing boundaries with Hot Topics on the Edge of Show!Support us through our Sponsors! ☕

Tomás Fonseca is the co-founder of Icons of Real Estate, the world's largest real estate podcast network. With a background in SEO and digital marketing, Tomás pivoted to podcasting after realizing its unmatched power to build relationships and generate business. He now oversees production of 70+ podcasts tailored to real estate professionals—helping them attract clients, build authority, and raise capital through meaningful guest conversations.    

Kieran Flanagan is the CMO at HubSpot, where he's led the transformation of their growth strategy from SEO-led to multi-channel and AI-powered. Formerly SVP of Marketing, he helped scale HubSpot's user base to millions and revenue past $2B. Before HubSpot, he drove breakout growth at Marketo and Salesforce. Kieran is one of the most respected voices in SaaS marketing and a pioneer in growth-driven content strategy. Agenda: 00:03 – The Death of Growth Teams? Kieran's Wild Prediction 06:44 – AI Innovation Pods: The New Org Structure for Startups 10:18 – Email Personalization That Tripled Conversions 13:21 – From Software Budget to Labor Budget: The Shift is Happening 16:35 – The Big Lie: Why Autonomous Agents Still Suck 19:24 – The Secret Sauce Behind HubSpot's Email AI Stack 21:44 – Segment-Based Marketing Is Dead. Enter Micro Audiences. 24:15 – Content Collapse: Why Google Organic Is Getting Torched 30:52 – The Future of AI SEO: 1 Product, 100 Pages, Infinite Prompts 33:16 – Memory = Moat: Why ChatGPT Is Becoming Unbeatable 35:46 – Prompt Engineering is the New Coding: Here's How to Win 41:03 – The Death of the Middle Manager Marketer 46:17 – OpenAI vs. Anthropic: Kieran's $400M Bet 48:00 – Europe Is Falling Behind: The Harsh Truth on Regulation 52:39 – CMO Playbook 2025: Micro-Audiences, Creator-Led, AI at Scale    

How to Earn, Use, and Leverage Reviews to Climb the Rankings and Convert More Customers What's the one SEO tactic that boosts your Google Business Profile ranking and increases customer conversions? Google Reviews. In this episode of Local SEO Tactics, we dive into why reviews are a direct ranking factor, how to earn them ethically, and the insider strategies to get more of them, without risking penalties. If your local business isn't prioritizing reviews, you're falling behind. This is your complete guide to getting it right. What You'll Learn  How Google uses reviews to rank your business in the map pack Review strategies that increase conversions by up to 44% Ethical ways to ask for reviews and what to avoid to stay compliant Want help crafting a review strategy that boosts both SEO and trust? Contact us and let's elevate your Google presence together.   https://www.localseotactics.com/mastering-google-reviews-for-seo-success-and-local-trust/    

If you've ever wondered why your law firm isn't showing up on Google—or what to do about it—this episode is your playbook. Guest host Bridgit Norris sits down with Lindsey Busfield, Vice President and Director of Operations at Optimize My Firm, to unpack what it really takes to build lasting visibility through SEO and content marketing. Whether you're doing it yourself or paying someone else to handle it, you'll learn how to make smarter decisions, avoid common traps, and start attracting more qualified leads without throwing money at paid ads. This isn't fluff—it's a direct line to better results, more clarity, and a sustainable way to grow online. If you're serious about taking control of your digital presence, hit play now.

#493 What started with a garden hose and a vacuum is now a thriving $400K+ detailing business! In this episode, host Brien Gearin chats with Josh Belk, founder of Belk Detailing in Springfield, Missouri. Josh shares how he went from reselling sneakers to building a full-service car detailing company with a growing team, strong brand, and daily inbound leads. You'll hear how he uses Google, Facebook, and social media to drive sales, why great communication trumps fancy equipment, and how he's built a reputation that keeps customers coming back. If you're thinking about starting or scaling a service-based business, this episode is full of honest insights and practical advice you can use right away! What we discuss with Josh: + From reselling sneakers to detailing + Starting with $30 car details + Growing to $400K+ in annual revenue + Importance of customer service over products + Transitioning from mobile to a shop + Marketing through Google, SEO, and social media + Daily posting and VA support + Building a lean, effective team + Why answering the phone matters + Sales mindset: qualify, don't push Thank you, Josh! Check out Belk Detailing at BelkMobileDetailing.com. Follow Josh on Facebook, YouTube, and Instagram (here and here). Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Marketing Over Coffee: Learn about Context Engineering, Pay Per Crawl, Adding CarPlay, Auracast and more! Direct Link to File Context Engineering Commissioning Deep Research CloudFlare Pay Per Crawl Get the Book Now! Almost Timeless – 48 Foundation Principles of Generative AI 7:18 – 9:20 Don't wait until the next bite—protect your home with […] The post AI, Prime Day and Booming Systems appeared first on Marketing Over Coffee Marketing Podcast.

This week, Dr. Grace Yum welcomes back Joshua Scott, CEO of Studio EightyEight, to unpack what's really driving successful dental marketing today. From the power of a strong brand to story-driven creative and performance marketing, Joshua shares how practices can achieve consistent, predictable growth through marketing that truly works. Episode highlights: Why a brand-first strategy drives stronger long-term growth than ads or SEO alone Creative ways to consistently capture attention in a crowded market How AI is changing dental marketing—and where the human touch still matters How intentional, value-driven content strengthens your marketing and ROI The long-term value of consistent marketing budgets in building trust and visibility Ready to thrive as a dentist and a mom? Join a supportive community of like-minded professionals at Mommy Dentists in Business. Whether you're looking to grow your practice, find balance, or connect with others who understand your journey, MDIB is here to help. Visit mommydibs.com to learn more and become a part of this empowering network today!

This is such a great question and I know for a lot of you, you are really wanting to understand how this impacts your potential to rank. This is what we talk about in this episode!   Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/how-long-should-my-blog-post-be-for-seo Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN  

Bruce Clay (yes, *the* Bruce Clay) returns to EDGE of the Web, and Erin tries to pretend the SEO world hasn't changed a bit in five years. Spoiler: It most definitely has, and Bruce is here to walk us through his journey from the days of Excite and AltaVista to the AI-fueled search ecosystem of today. It's a continued conversation on the EDGE regarding how AI is shaking up traditional SEO practices, from content and conversion to that all-important site-wide intent matching. Bruce and Erin break down the evolving art of helpful content, why intent is suddenly the star of the SEO show, and how marketers need to catch up with users who are now trained by endless queries and AI-powered overviews. If you thought ranking was tricky before, try staying relevant in a world where your web page needs to be more than just a pretty face—think FAQs, sitewide helpfulness, and a privacy link in your footer for extra measure. Bruce shares his firm take: AI is a tool, not a replacement. Research smarter, humanize your content, and, for the love of ranking, don't let perfection get in the way of expertise. Key Segments: [00:01:20] Introduction to Bruce Clay [00:06:36] AI's Impact on SEO Practices [00:08:29] AI vs. Search Engine Queries [00:10:02] EDGE: Housekeeping - Who is coming up [00:16:21] Effective AI Content Strategy [00:20:22] Understanding Search Intent Optimization [00:22:13] EDGE of the Web Title Sponsor: Site Strategics[00:25:50] AI's Consensus Over Search Optimization [00:31:36] EDGE of The Web Sponsor: Inlinks (WAIKAY)[00:36:35] AI-Enhanced Tool “Prewriter” Overview [00:43:42] AI: An Exciting Tool, Not The Only Solution Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay  Follow Our Guest Twitter / X: @BruceClay LinkedIn: https://www.linkedin.com/in/bruce-clay/ Resources Bruce Clay's Prewriter: https://www.prewriter.ai/

In this podcast episode, host Michelle Frechette  and guest Sam Waines from Barn 2 Plugins dive into the world of video content creation within the WordPress community. They discuss practical tips on equipment, editing software, and the importance of audio quality. Both share personal experiences, challenges, and lessons learned, emphasizing storytelling and authenticity as keys to audience engagement. The conversation also covers adapting to trends like short-form video and balancing technical skills with creativity. The episode offers actionable advice and inspiration for aspiring content creators looking to improve their video production and connect with viewers.Top TakeawaysContent Is King—Even with Imperfect Production: Across the discussion, Michelle and Sam stress that storytelling, relevance, and usefulness matter more than having flawless lighting, audio, or editing. Viewers are drawn to authentic, valuable stories, not just polished visuals. Imperfection is not a deal-breaker if the message resonates.You Don't Need Expensive Gear to Get Started: Michelle began her podcast with just her built-in Mac mic; Sam started with a $12 lav mic. Both reinforced that starting with what you have—whether it's free software like Audacity, basic webcams, or a phone—is more than enough. You can upgrade incrementally as your content and skills grow.Audio Setup and Environment Make a Big Difference: Simple adjustments like mic placement, soundproofing with rugs or curtains, and checking input levels (especially after software updates) can dramatically improve audio quality. Sam recommends keeping recording levels around 25–50% and watching for clipping using tools like OBS or native Mac settings.Mentioned In The Show:Barn 2 PluginsNomad With UsDaVinci ResolveBlue YetiSony a6400WordPress.orgElementorStreamYardZoom Adobe RushAudacityDescript GarageBand iMovie Screen StudioMira teleprompter software

Is print marketing still relevant in today's digital world? Believe it or not, there are real-world examples of how businesses are building credibility, driving engagement, and standing out from competitors using print advertising. In this episode of The Agency Blueprint, I'm joined by Jesicca Embree to dissect the biggest misconceptions surrounding print media marketing. Jessica is the Creative Director at Tulip Media Group and co-author of the Amazon bestseller Double Sales/ Zero Sales People. She has over a decade of experience in both print and digital marketing. Listen in to learn how print media helps professionals become thought leaders, deliver value-driven content, and leverage word-of-mouth marketing. You will also learn how to identify and target your ideal customer, aligning marketing efforts with the buyer's journey using print media. Key Questions: [01:41] What are the biggest misconceptions about print marketing in today's digital-first business landscape? [03:40] How exactly can businesses or agencies leverage print media to drive both physical and digital engagement? [05:20] What makes printed magazines and newsletters effective tools for building authority and client trust? [07:25] Why does creating a magazine seem so daunting, and is it really that time-consuming or complex? [09:03] What considerations should someone make when thinking about launching a print program for the first time? [11:03] How can you avoid being too "salesy" in print marketing and instead guide readers through a natural decision-making journey? [16:27] When your campaigns fail, is it because your messaging talks too much about you and not about your customer? [19:53] What is the initial test volume you would need to be considering for a print campaign to be successful? What You'll Discover: [01:46] Jessica on why print continues to offer unique advantages like visibility in the digital age. [03:10] How physical books and mail trigger higher recall and user engagement than digital formats. [03:53] How businesses can use print media not only to provide value but to lead readers toward digital actions. [05:16] How magazines help businesses establish authority, share relevant checklists, and spotlight clients to build community trust. [06:42] The types of industries best suited for print such as associations and real estate professionals. [07:50] Jessica explains Tulip Media's streamlined, all-inclusive publishing process. [09:21] Why anyone starting a print campaign should get clear on goals, audience pain points, and desired actions. [11:26] Why identifying where a customer is in the buyer's journey can help determine your messaging. [13:59] Examples of trackable marketing metrics and how even niche businesses benefit from value-driven print content. [15:43] How digital and print can be integrated through things like downloadable reports and SEO blog repurposing. [16:51] Why focusing too much on your brand instead of your audience leads to a failed campaign. [20:13] A strategy for determining campaign frequency and why you should start a print campaign with your current client list. Connect with Jessica: LinkedInA free downloadable tool

Stuart Pollington was born in the United Kingdom and grew up there. After college he began working and along the way he decided he wanted to travel a bit. He worked in Las Vegas for six months and then had the opportunity to work for a year in Australia. He then ended up doing some work in Asia and fell in love with Thailand. For the past 20 years he has lived in Thailand where he helped start several entrepreneurial endeavors and he began two companies which are quite alive and well.   My discussion with Stuart gave us the opportunity to explore his ideas of leadership and entrepreneurial progress including what makes a good entrepreneur. He says, for example, that anyone who wishes to grow and be successful should be willing to ask many questions and always be willing to learn. Stuart's insights are quite valuable and worth your time. I believe you will find most useful Stuart's thoughts and ideas.     About the Guest:   Stuart Pollington is a seasoned entrepreneur and digital strategist who has spent over two decades building businesses across the ASEAN region. Originally from the UK, Stuart relocated to Thailand more than 20 years ago and has since co-founded and led multiple ventures, including Easson Energy and Smart Digital Group. His experience spans digital marketing, AI, and sustainability, but at the heart of it all is his passion for building ideas from the ground up—and helping others do the same.   Throughout his career, Stuart has worn many hats: Sales Director, CTO, Founder, Digital Marketer and growth consultant. He thrives in that messy, unpredictable space where innovation meets real-world execution, often working closely with new businesses to help them launch, grow, and adapt in challenging environments. From Bangkok boardrooms to late-night brainstorms, he's seen firsthand how persistence and curiosity can turn setbacks into springboards.   Stuart's journey hasn't always been smooth—and that's exactly the point. He's a firm believer that failure is an essential part of the learning process. Whether it's a marketing campaign that flopped or a business idea that never got off the ground, each misstep has helped shape his approach and fueled his drive to keep moving forward. Ways to connect with Stuart:   https://www.linkedin.com/in/stuartpollington/ www.smart-digital.co.th www.smart-traffic.com.au www.evodigital.com.au https://easson.energy     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:21 Well, hello, everyone. Once again, it is time for an episode of unstoppable mindset. And today we have a guest, Stuart pullington, who is in Thailand, so that is a little bit of a distance away, but be due to the magic of science and technology, we get to have a real, live, immediate conversation without any delay or anything like that, just because science is a beautiful thing. So Stuart is an entrepreneur. He's been very much involved in helping other people. He's formed companies, but he likes to help other entrepreneurs grow and do the same things that he has been doing. So I am really glad that he consented to be on unstoppable mindset. And Stuart, I want to welcome you to unstoppable mindset. And thank you for being here,   Stuart Pollington ** 02:14 Ryan, thank you for the invitation, Michael, I'm looking forward to it.   Michael Hingson ** 02:18 And Stuart is originally from the United Kingdom, and now for the past, what 20 years you've been in Thailand? Yes, over   Stuart Pollington ** 02:27 a bit over 20 years now. So I think I worked out the other day. I'm 47 in a couple of weeks, and I've spent more than half of my life now over in Asia.   Michael Hingson ** 02:39 So why do you like Thailand so much as opposed to being in England?   Stuart Pollington ** 02:46 It's a good question. I mean, don't get me wrong, I do, I do like the UK. And I really, I really like where I came, where I'm from. I'm from the south coast, southeast, a place called Brighton. So, you know, pretty good, popular place in the UK because of where we're situated, by the, you know, on the on the sea, we get a lot of, you know, foreign tourists and students that come over, etc. I mean, Asia. Why? Why Asia? I mean, I originally went traveling. I did six months in America, actually, first in Las Vegas, which was a good experience, and then I did a bit of traveling in America, from the West Coast over to the East Coast. I did a year in Australia, like a working holiday. And then on my way back to the UK, I had a two week stop over in Thailand, and I went down to the beaches, really enjoyed kind of the culture and the way of life here, if you like. And ended up staying for a year the first time. And then after that year, went back to the UK for a little bit and decided that actually, no, I kind of liked the I liked the lifestyle, I liked the people, I liked the culture in Thailand, and decided that was where I wanted to kind of be, and made my way back   Michael Hingson ** 04:13 there you are. Well, I can tell you, Las Vegas isn't anything like it was 20 years ago. It is. It is totally different. It's evolved. It's very expensive today compared to the way it used to be. You can't, for example, go into a hotel and get an inexpensive buffet or anything like that anymore. Drinks at the hum on the on the casino floors are not like they used to be, or any of that. It's it's definitely a much higher profit, higher cost. Kind of a place to go. I've never been that needy to go to Las Vegas and spend a lot of time. I've been there for some meetings, but I've never really spent a lot of time in Las Vegas. It's a fascinating town. Um. One of my favorite barbecue places in New York, opened up a branch in Las Vegas, a place called Virgil's best barbecue in the country. And when they opened the restaurant, the Virgil's restaurant in Las Vegas, my understanding is that the people who opened it for Virgil's had to first spend six months in New York to make sure that they did it exactly the same way. And I'll tell you, the food tastes the same. It's just as good as New York. So that that would draw me to Las Vegas just to go to Virgil's. That's kind of fun. Well, tell us a little about the early Stuart kind of growing up and all that, and what led you to do the kinds of things you do, and so on. But tell us about the early Stuart, if you would.   Stuart Pollington ** 05:47 Yeah, no problem. I mean, was quite sporty, very sporty. When I was younger, used to play a lot of what we call football, which would be soccer over, over your way. So, you know, very big, younger into, like the the team sports and things like that, did well at school, absolutely in the lessons, not so great when it came to kind of exams and things like that. So I, you know, I learned a lot from school, but I don't think especially back then, and I think potentially the same in other countries. I don't think that the the education system was set up to cater for everyone, and obviously that's difficult. I do feel that. I do feel that maybe now people are a bit more aware of how individual, different individuals perform under different circumstances and need different kind of ways to motivate, etc. So, yeah, I mean, I that that was kind of me at school. Did a lot of sport that, you know was good in the lessons, but maybe not so good at the PAM studying, if you like, you know the studying that you need to do for exams where you really have to kind of cram and remember all that knowledge. And I also found with school that it was interesting in the lessons, but I never really felt that there was any kind of, well, we're learning this, but, and this is how you kind of utilize it, or this is the practical use of what we're learning for life, if that, if that makes sense. Yeah. So, you know, like when we were learning, and I was always very good at maths, and I love numbers, and you know, when we were learning things in maths and things like that, I just never felt that it was explained clearly what you would actually use that for. So when you're learning different equations, it wasn't really well explained how you would then utilize that later in life, which I think, for me personally, I think that would have made things more interesting, and would have helped to kind of understand which areas you should focus on. And, you know, maybe more time could have been spent understanding what an individual is good at, and then kind of explaining, well, if you're good at this, or passionate with this, then this is what you could do with it. I think I remember sitting down with our I can't they would have been our advisors at the time, where you sit down and talk about what you want to do after school, and the question was always, what do you want to be? Whereas, you know, for me personally, I think it would have been more useful to understand, what are your passion you know? What are you passionate about? What are you good at? What do you enjoy doing? And then saying, Well, you know, you could actually do this. This is something you could do, you know. So you could take that and you could become, this could be the sort of career you could do, if that makes sense. So anyway, that that was kind of like, like school and everything like that. And then after school, you know, I didn't, I worked for a couple of years. I didn't really know what I wanted to do. Funnily enough, there was actually a Toys R Us opening in Brighton in one of the summers she went and got, I got a summer job there at Toys R Us. And I really enjoyed that. Actually, that was my first step into actually doing a bit of sales. I worked on the computers. So we were, you know, selling the computers to people coming in. And when we opened the store, it's a brand new store. You know, it was just when the pay as you go. Mobile phones were kind of just coming out. We had Vodafone analog, but it was the non contract where you could just buy top up cards when they first came out, and I remember we were the first store, because we were a new store. We were the first store to have those phones for sale. And I remember just being really determined to just try and be the first person to just sell the first ever mobile phone within Toys R Us. And I remember I started in the morning, and I think my lunch was at, say, 12, but I missed my lunch, and I think I was up till about one, one or 2pm until finally I managed to find someone who, who was, who me, had that need or wanted the phone, and so I made that first sale for toys r us in the UK with the mobile phone, and that that, in itself, taught me a lot about, you know, not giving up and kind of pushing through and persevering a bit. So yeah, that that was kind of my, my early part. I was always interested in other cultures, though. I was always interested at school, you know, I do projects on Australia, Egypt and things like that. And, you know, in the UK, when you get to about, I think similar, similar to America, but, you know, in the UK, where you either before or after uni, it's quite usual to do, like, a gap year or do a bit of traveling. And I just kind of never got round to it. And I had friends that went and did a gap year or years working holiday in Australia, and I remember when they came back, and I was like, Yeah, you know, that's that's actually what I want to do. So when I was about 22 it was at that point, and I'd worked my way up by them from Toys R Us, I'd already moved around the country, helped them open new stores in different locations in the UK. Was working in their busiest story of in Europe, which was in London. But I decided I wanted to kind of I wanted to go and travel. So I remember talking to my area manager at the time and saying, Look, this is what I want to do. I had a friend who was traveling, and he was meeting up with his sister, and his sister happened to be in Las Vegas, which is how we, we kind of ended up there. And I remember talking to my area manager at the time and saying that I want to leave, I want to go and do this. And I remember him sat down just trying to kind of kind of talk me out of it, because they obviously saw something in me. They wanted me to continue on the path I was doing with them, which was going, you know, towards the management, the leadership kind of roles. And I remember the conversation because I was saying to him, Look, I want, I want to, I want to go and travel. I really want to go. I'm going to go to Las Vegas or to travel America. And his response to me was, well, you know, if you stay here for another x years, you can get to this position, then you can go and have a holiday in America, and you could, you can get a helicopter, you can fly over the Grand Canyon, and kind of really trying to sell me into staying in that path that they wanted me to go on. And I thought about that, and I just said, No, I don't want to just go on a holiday. I really just want to immerse myself, and I just want to go there, and I want to live the experience. And so yeah, I I left that position, went to Las Vegas, ended up staying six months. I did three months. Did a bit in Mexico, came back for another three months. And that's where I met a lot of different people from different countries. And I really kind of got that initial early bug of wanting to go out and seeing a bit more of the world. And it was at that point in my life where I was in between, kind of the end of education, beginning of my business career, I guess, and I had that gap where it was the opportunity to do it. So I did, so yeah, I did that time in America, then back to the UK, then a year in Australia, which was great. And then, yeah, like I said, on the way home, is where I did my stop over. And then just obviously fell in love with Thailand and Asia, and that became my mindset after that year going back to the UK. My mindset was, how do I get back to Thailand? You know, how do I get back to Asia? I also spent a bit of time, about five years in the Philippines as well. So, you know, I like, I like, I like the region, I like the people, I like the kind of way of life, if you like.   Michael Hingson ** 14:23 So when you were working in the Philippines, and then when you got to Thailand, what did you do?   Stuart Pollington ** 14:30 Yeah, so I mean, it all starts with Thailand, really. So I mean, originally, when I first came over, I was, I was teaching and doing, trying to kind of some teaching and voluntary stuff. When I came back, I did a similar thing, and then I got, I get, I wouldn't say lucky, I guess I had an opportunity to work for a company that was, we were, we were basically selling laptop. Laptops in the UK, student laptops, they were refurbished like your IBM or your Dell, and we they would be refurbished and resold normally, to students. And we also, we also used to sell the the laptop batteries. So we would sell like the IBM or Dell laptop batteries, but we sell the OEM, you know, so we would get them direct from, from from China, so like third party batteries, if you like. And back in the day, this is just over 20 years ago, but back then, early days of what we would call digital marketing and online marketing. And you know, our website in the UK, we used to rank, you know, number one for keywords like IBM, refurb, refurbished. IBM, laptop Dell, laptop battery, IBM battery. So we used to rank above the brands, and that was my introduction, if you like, to digital marketing and how it's possible to make money online. And then that kind of just morphed into, well, you know, if we're able to do this for our own business, why can't we do this for other businesses? And that would have been the, you know, the early owners and founders of the of smart digital and smart traffic seeing that opportunity and transitioning from running one business and doing well to helping multiple businesses do well online and that, that was the bit I really enjoy. You know, talking to different business owners in different industries. A lot of what we do is very similar, but then you have slightly different approaches, depending on them, the location and the type of business that people are in.   Michael Hingson ** 16:47 Well, you, you have certainly been been around. You formed your own or you formed countries along the way, like Eastern energy and smart digital group. What were they? Right?   Stuart Pollington ** 16:59 Yeah. So, so yeah, going back to the computer website. Out of that came a company called smart traffic that was put together by the free original founders, guy called Simon, guy called Ben, and a guy called Andy. And so they originally came together and put and had created, if you like, smart traffic. And smart traffic is a digital marketing agency originally started with SEO, the organic, you know, so when someone's searching for something in Google, we help get websites to the top of that page so that people can then click on them, and hopefully they get a lead or a sale, or whatever they're they're trying to do with that, with that traffic. So, yeah, they originally put that together. I being here and on the ground. I then started working within the business. So I was running the student website, if you like, the laptop website, and then got the opportunity from very early on to work within the Digital Marketing Company. I've got a sales background, but I'm also quite technical, and I would say I'm good with numbers, so a little bit analytical as well. So the opportunity came. We had opened an office in the Philippines, and it had been open for about, I think, 18 months or two years, and it was growing quite big, and they wanted someone else to go over there to support Simon, who was one of the founders who opened the office over there. And that's when I got the opportunity. So I was over in Cebu for what, five, five and a half years. At one point, we had an office there with maybe 120 staff, and we did a lot of the technical SEO, and we were delivering campaigns for the UK. So we had a company in the UK. We had one in Australia, and then also locally, within the kind of Thai market. And that was fantastic. I really enjoyed working over in the Philippines again. Culture enjoyed the culture enjoyed the people. Really enjoyed, you know, just getting stuck in and working on different client campaigns. And then eventually that brought me back to Thailand. There was a restructure of the company we, you know, we moved a lot of the a lot of the deliverables around. So I was then brought back to Thailand, which suited me, because I wanted to come back to Thailand at that point. And then I had the opportunity. So the previous owners, they, they created a couple of other businesses in Thailand. They're one that very big one that went really well, called dot property, so they ended up moving back to the UK. Long story short, about maybe 10 years ago, I got the opportunity to take over smart digital in Thailand and smart traffic in Australia, which are both the. Marketing agencies that I'd been helping to run. So I had the opportunity to take those over and assume ownership of those, which was fantastic. And then I've obviously been successfully running those for the last 10 years, both here and and in Australia, we do a lot of SEO. We do a lot of Google ads and social campaigns and web design, and we do a lot of white label. So we we sit in the background for other agencies around the world. So there'll be agencies in, you know, maybe Australia, the UK, America, some in Thailand as well, who are very strong at maybe social or very strong ads, but maybe not as strong on the SEO so we, we just become their SEO team. We'll run and manage the campaigns for them, and then we'll deliver all the reporting with their branding on so that they can then plug that into what they do for their clients and deliver to their clients. So that's all fantastic. I mean, I love, I love digital marketing. I love, I love looking at the data and, you know, working out how things work. And we've been very successful over the years, which then led on to that opportunity that you mentioned and you asked about with Eastern energy. So that was about three and a half years ago, right right around the COVID time, I had a meeting, if you like, in in Bangkok, with a guy called Robert Eason. He was actually on his way to the UK with his family, and kind of got stuck in Bangkok with all the lockdowns, and he was actually on his way to the UK to start Eastern energy there. And Eastern energy is basically, it's an energy monitoring and energy efficiency company. It's basically a UK design solution where we have a hardware technology that we retrofit, which is connects, like to the MDB, and then we have sensors that we place around the location, and for every piece of equipment that we connect to this solution, we can see in real time, second by second, the energy being used. We can then take that data, and we use machine learning and AI to actually work with our clients to identify where their energy wastage is, and then work with them to try and reduce that energy wastage, and that reduces the amount of energy they're using, which reduces their cost, but also, very importantly, reduces the CO two emissions. And so I had this chance encounter with Robert, and I remember, at the time I was we were talking about how this solution worked, and I was like, oh, that's quite interesting. You know, I've I, you know, the the digital marketing is going quite well. Could be time to maybe look at another kind of opportunity, if you like. So I had a look at how it worked. I looked at the kind of ideal clients and what sort of other projects were being delivered by the group around the world. And there were a couple of big name brands over in there. So because it works quite well with qsrs, like quick service restaurant, so like your fast food chains, where you have multiple locations. And it just so happened that one of the in case studies they'd had, I just through my networking, I do a lot of networking with the chambers in Bangkok. Through my networking, I actually happened to know some of the people in the right positions at some of these companies. I'd never had the opportunity to work with them, with the digital marketing because most of them would have their own in house teams, and I just saw it as an opportunity to maybe do something with this here. So I, you know, I said to Robert, give me a week. And then a week later, I said, right, we've got a meeting with this company. It's international fast food brand. They've got 1700 locations in Thailand. So when ended that meeting, very, very positive. And after that meeting, I think Robert and I just I said to Robert, you know, currently you have a plan to go to the UK. Currently you're stuck in Thailand with lockdown, with COVID. We don't know what's going to happen and where everything's going to go. Why don't we do it here? And that's where it originally came from. We decided, let's, you know, let's, let's give that a shot over here. Since then, we've brought in two other partners. There's now four of us, a guy called Gary and a guy called Patrick. And yeah, I mean, it's a bit slower than I thought it would be, but it's in the last. Six months, it's really kind of picked up, which has been fantastic. And for me, it was, for me, it was just two things that made sense. One, I love I love data, and I love the technology. So I love the fact that we're now helping businesses by giving them data that they don't currently have the access to, you know. So when you get, you know, when you when you get your electricity bill, you get it the month after you've used everything, don't you, and it just tells you how much you've got to pay. And there's not really much choice. So what we're doing is giving them the visibility in real time to see where their energy is going and be able to make changes in real time to reduce that energy wastage. And I just thought, Well, look, this is great. It's very techie. It's using, you know, date big data, which I love, using machine learning and AI, which is great. And then I also, you know, I do care about the environment. I got two young kids, so I do care about what's happening around the world. And for me, that was a win, win. You know, I got to, I got to do something with tech that was new and exciting. It's definitely new to this region, even though it's been new to the same sort of technology has been utilized in Europe and America for a number of years. So it felt new, it felt exciting. And it's also good, you know, because we are helping people on the path to net zero. You know, how can we get to net zero? How can we reduce these emissions? So, yeah, I mean that that, for me, is   Stuart Pollington ** 26:40 two different types of, in my opinion, entrepreneurial kind of journeys. One is that the with the digital marketing is, is all it's a story of working my way up to then reach the top, if you like. And whereas Eastern energy is more of a traditional kind of as an entrepreneur, this is, this is an idea. Let's do something with it and get an exciting about it. So two kind of, two different approaches to get to the ownership stage, if you like.   Michael Hingson ** 27:14 I have an interesting story. I appreciate what you're saying. The whole entrepreneurial spirit is so important in what we do, and I wish more people had it. But years ago, one of my first jobs out of college was working for a company in Massachusetts, Kurzweil Computer Products. Ray Kurzweil, who developed, originally a reading machine for the blind, and then later a more commercial version of it. And there's somebody that I had met when I was a student at UC Irvine who ended up being back in Massachusetts working for at that time, a think tank consulting company called Bolt Beranek and Newman. I don't know whether you're familiar with them. They changed their name to, I think it was CLOUD NINE or Planet Nine. But Dick was telling me one day that, and this is when mainframe computers were so large and there was a lot needed to keep them cool and so on. Anyway, he was telling me that one day the gas utility came in because the total heating bill for the six story building was like $10 and they wanted to know how BBN bolt, brannic and Newman was stealing energy and and making it so that they didn't pay very much money. And the the president of the company said, let me show you. They went down to the basement, and there they had two PDP 20s, which are like dual PDP 10s. And they put out a lot of heat, needless to say, to run them. And what BBN did was to take all of that heat and pipe it through the building to keep the building warm in the winter. Rather than paying all the gas bills, they were using something that they already had, the entrepreneurial spirit liveth well. And the bottom line is they, they kept the building well heated. And I don't know what they did in the summer, but during the winter it was, it was pretty cool, and they were able to have $10 gas bills for the six story building, which was kind of fun. No,   Stuart Pollington ** 29:39 that's brilliant, yeah, and that just goes to show me, that is what a large part of this, you know, energy efficiency and things like that, is, it's, it's, it's not about just completely replacing or stopping something. It's about better utilizing it. Isn't it? So they, you know the example you just gave there, with the heat and the wasted energy of being lost in that heat release they've used and utilized, which is brilliant.   Michael Hingson ** 30:12 I a couple of years ago. So my wife passed away in 2022 and we have a furnace and so on here, and we had gas bills that were up in the $200 a month or more up as much as $300 a month in the winter to keep the house at a temperature that we could stand. And two years ago, I thought about, how do we lower that? And I was never a great fan of space heaters, but I decided to try something. We got a couple of space heaters, and we put them out in the living room, and we have ceiling fans. So turned on the space heaters and turned on the ceiling fans, and it did a pretty decent job of keeping the temperature down, such that for most months, I didn't even have to turn the furnace on at all, and our heating bill went down to like $39 a month. Then last year, we got an additional heater that was a little bit larger, and added that to the mix. And again, the bottom line is that if I start all of that early in the morning, our heating bill is like 30 $35 a month. Now I do cheat occasionally, and I'll turn the furnace on for about 45 minutes or 50 minutes in the morning with the ceiling fans to help distribute the warmer air, and I can get the house up to 75 degrees, or almost 30 Celsius, in in a very quick time. And then with the other two space heaters running, I don't have to use furnaces or anything for the rest of the day. So I think this year, the most expensive heating bill we had was like $80 because I did occasionally run the the the heaters or the furnace, and when I was traveling, I would turn the furnace on for the cat a little bit. But the bottom line is, there's so many things that we can do to be creative, if we think about it, to make things run more efficiently and not use as much energy and eliminate a lot of the waste that that we have, and so that that has worked out pretty well, and I have solar on the house. So in the summer, when most people around here are paying four and $500 a month for their electric bills to run the air conditioning. My electric bill year round, is $168 a month, which is   Stuart Pollington ** 32:47 cool. Yeah, no, that's great that you've and you've that is a great example there of kind of how you know our approach to energy efficiency. You know what? What are you currently doing? Is there a more efficient way of doing it? Which is exactly what you found, yeah,   Michael Hingson ** 33:07 yeah, and it works really well. So I can't complain it's warming up now. So in fact, we're not I haven't turned the furnace or anything on at all this week. This is the first week it's really been warm at night. In fact, it was 75 degrees Fahrenheit last night. I actually had to turn the air conditioner on and lower the house to 70 degrees, and then turned it off because I don't need to keep it on, and made it easier to sleep. But it's it's amazing, if we think about it, what the things that we can do to make our energy lives more efficient, lower the carbon footprint, and all those kinds of things. So I hear what you're saying, and it's and it's important, I think that we all think about as many ways as we can of doing that. I   Stuart Pollington ** 33:56 think one of the biggest problems with energy is just invisible. You don't, you know, you don't really see it. No. So just, it's just one of those. You just don't really think about it. And again, you only get, you only get told what you've used once you've used it. Yeah, so it's too late by then. And then you go, Oh, you know, you might get an expensive bill. And go, oh, I need to be careful. And then you're careful for a few days or a week, and then again, you don't see it until you get your next bill. Yeah, it's really hard as with anything. I mean, it's a bit like going to the gym. If you go to the gym or the fitness and you just do it sporadically. You don't really have a routine, or, you know, it's gonna be very hard to achieve anything. But then if you, if you set your mind to it, if you maybe get a trainer, and you get a you go onto a better diet, and you follow your routine, you can you will see the results. And it's very similar to what we do. If you've once you've got the data, and you can actually see what. Happening, you can make proper, informed and educated business decisions, and that's what we're trying to do with that is to help businesses make the right decision on the path to net zero   Michael Hingson ** 35:11 well, and you have to develop the mindset as the consumer to bring in a company like yours, or at least think about yourself. What can I do consistently to have a better energy pattern? And I think that's what most people tend not to do a lot, and the result of that is that they pay more than they need to. The power companies like it, the gas companies like it. But still, there are better ways to do it so. So tell me you have been in business and been an entrepreneur for a long time. What is maybe an example of some major crisis or thing that happened to you that you you regard as a failure or a setback that you have had to deal with and that taught you something crucial about business or life.   Stuart Pollington ** 36:08 Brilliant question. I mean, I would, I would guess, over 20 years, there's been a lot of different, sorry, a lot of different things that have happened. I think probably, probably an impactful one would have been. And this taught me a lot about my team, and, you know, their approach and how everyone can pull together. So it would have been, I think it was about, it was when I was in the Philippines. So it would have been about maybe 1212, years ago, we're in Cebu, and there was a big earthquake, and when it hit Cebu, I think it was quite early in the morning. It was like 6am and I remember the whole bed was kind of shaking and rocking, and we, you know, had to get out of the condo. And we're, at the time, living in a place called it Park. And in the Philippines, there's a lot of cool centers, so it's very much 24/7 with an office environment. So as we're coming out of the condo, in literally pants, as in, when I say pants, I mean underwear, because you literally jump out of bed and run. And they were like 1000s, 1000s of all the local Filipinos all all in their normal clothes, because they've all doing the call center work. And I remember just, you know, sitting out on the ground as the aftershocks and whole grounds moving and and, and that that was a very, you know, personal experience. But then on top of that, I've then got over 100 staff in in Cebu at the time that I then have to think about. And, you know, is everyone okay? And then, because of the time it happened, Luckily no one was in the office because it was early, yeah, but it all but it also meant that everything we needed   Michael Hingson ** 38:08 was in the office. Was in the office. Yeah, yeah. So,   Stuart Pollington ** 38:10 so I remember Matt, you know, I remember getting a group of us there, was myself and maybe three or four others from the office, and I remember getting in my car, drove to the office. We were on, I think it's like the eighth or ninth floor, and they didn't want to let us in because of, obviously, the earthquake, and it was a, it was a couple of hours later, and you've got to be obviously, you know, everything needs checking. You still got all the aftershocks, but we managed to let them allow us to run up the fire exit to the office so we could grab, you know, I think we were grabbing, like, 1520, laptops and screens to put in the car so that we could then, and we had to do that of the fire exit, so running up, running down, and that was all into The car so we could then drive to a location where I could get some of my team together remote and to work in this. I think we ended up in some coffee shop we found that was open, and we had the old free G boost kind of the Wi Fi dongles, dongles. And I just remember having to get, like, 1015, of my team, and we're all sat around there in the coffee shop in the morning. You know, there's still the after shops going on the I remember the office building being a mess, and, you know, the tiles had come in and everything, and it was all a bit crazy, but we had to find a way to keep the business running. So we were in the Philippines, we were the support team. We did all of the delivery of the work, but we also worked with the account managers in the UK and Australia as their technical liaisons, if you like. So we. Helped do the strategy. We did everything. And so with us out of action, the whole of Australia and of the whole of the UK team were kind of in a limbo, so we really had to pull together as a team. It taught me a lot about my staff and my team, but it also kind of it taught me about, no matter what does happen, you know, you can find a way through things, you know. So at the time that it happened, it felt like, you know, that's it, what we're going to do, but we had to turn that around and find the way to keep everything going. And yeah, that, that that just taught me a lot of you know, you can't give up. You've got to find a way to kind of push on through. And yeah, we did a fantastic job. Everyone was safe. Sorry. I probably should have said that. You know, no one, none of my team, were affected directly from the from the earthquake, which was great, and we found a way to keep things going so that the business, if you like, didn't fall apart. We,   Michael Hingson ** 41:09 you know, I guess, in our own way, had a similar thing, of course, with September 11, having our office on the 78th floor of Tower One, the difference is that that my staff was out that day working. They weren't going to be in the office. One person was going to be because he had an appointment at Cantor Fitzgerald up on the 96th floor of Tower One for 10 o'clock in the morning, and came in on one of the trains. But just as it arrived at the station tower two was hit, and everything shook, and the engineer said, don't even leave. We're going back out. And they left. But we lost everything in the office that day, and there was, of course, no way to get that. And I realized the next day, and my wife helped me start to work through it, that we had a whole team that had no office, had nothing to go to, so we did a variety of things to help them deal with it. Most of them had their computers because we had laptops by that time, and I had taken my laptop home the previous night and backed up all of my data onto my computer at home, so I was able to work from home, and other people had their computers with them. The reason I didn't have my laptop after September 11 is that I took it in that day to do some work. But needless to say, when we evacuated, it was heavy enough that going down 1463 stairs, 78 floors, that would have been a challenge with the laptop, so we left it, but it worked out. But I hear what you're saying, and the reality is that you got to keep the team going. And even if you can't necessarily do the work that you normally would do you still have to keep everyone's spirits up, and you have to do what needs to be done to keep everybody motivated and be able to function. So I think I learned the same lessons as you and value, of course, not that it all happened, but what I learned from it, because it's so important to be able to persevere and move forward, which, which is something that we don't see nearly as much as sometimes we really should.   Stuart Pollington ** 43:34 Yeah, no, no, definitely. I mean the other thing, and I think you you just mentioned there actually is it. You know, it was also good to see afterwards how everyone kind of pulls together. And, you know, we had a lot of support, not just in the Philippines, but from the UK and the Australia teams. I mean, we had a, we had a bit of an incident, you know, may have seen on the news two weeks ago, I think now, we had an incident in Bangkok where there was a earthquake in Myanmar, and then the all the buildings are shaking in Bangkok, yeah, 7.9 Yeah, that's it. And just, but just to see everyone come together was, was it's just amazing. You know? It's a shame, sometimes it takes something big to happen for people to come together and support each other.   Michael Hingson ** 44:27 We saw so much of that after September 11. For a while, everyone pulled together, everyone was supporting each other. But then over time, people forgot, and we ended up as a as a country, in some ways, being very fractured. Some political decisions were made that shouldn't have been, and that didn't help, but it was unfortunate that after a while, people started to forget, in fact, I went to work for an organization out in California in 2002 in addition to. To taking on a career of public speaking, and in 2008 the president of the organization said, we're changing and eliminating your job because nobody's interested in September 11 anymore, which was just crazy, but those are the kinds of attitudes that some people have, well, yeah, there was so little interest in September 11 anymore that when my first book, thunderdog was published, it became a number one New York Times bestseller. Yeah, there was no interest. It's   Stuart Pollington ** 45:31 just, I hope you sent him a signed copy and said, There you go.   Michael Hingson ** 45:35 Noah was even more fun than that, because this person had been hired in late 2007 and she did such a great job that after about 18 months, the board told her to go away, because she had so demoralized the organization that some of the departments were investigating forming unions, you know. So I didn't need to do anything. Wow, so, you know, but it, it's crazy, the attitudes that people have. Well, you have it is, it's it's really sad. Well, you have done a couple of things that I think are very interesting. You have moved to other countries, and you've also started businesses in unfamiliar markets. What advice? What advice would you give to someone who you learn about who's doing that today, starting a business in an unfamiliar market, or in a foreign country, or someplace where they've never been?   Stuart Pollington ** 46:34 Yeah, again, good questions. I looking back and then so and seeing what I'm doing now, and looking back to when I first came over, I think chambers, I think if I have one, you know, obviously you need to understand the market you want. You need to understand, like the labor laws, the tax laws and, you know, the business laws and things like that. But I think, I think the best thing you could do in any country is to check out the chambers. You know, I'm heavily involved and active with aus Jam, which is the Australian Chamber of Commerce, because of the connection with smart traffic in Australia, in Sydney, the digital marketing. I'm also involved with bcct, the British chamber as British Chamber of Commerce Thailand as well, that there's a very big AmCham American Chamber over here as well. And I just think that the chambers can help a lot. You know, they're good for the networking. Through the networking, you can meet the different types of people you need to know, connections with visas, with, you know, work permits, how to set up the business, recruiting everything. So everything I need, I can actually find within this ecosphere of the chambers. And the chambers in Thailand and Bangkok, specifically, they're very active, lots of regular networking, which brings, you know, introductions, new leads to the business, new connections. And then on top of that, we've had, we've had a lot of support from the British Embassy over in in Thailand, especially with the Eastern energy, because it is tech based, because it is UK Tech, and because it is obviously something that's good for the environment and what everyone's trying to push towards. So I think the two key areas for me, if you are starting a business in an unfamiliar area, is one. Check out the chambers. So obviously the first one you'd look at is your own nationality. But don't stress too much about that. I mean, the chambers over here will welcome anyone from any nationality. So, you know, utilize the chambers because it's through that that you're going to get to speak to people, expats, already running businesses. You'll hear the horror stories. You'll hear the tips. It will save you some time, it will save you some money, and it will save you from making similar mistakes. And then also talk to your embassy and how they can maybe support you. We've had, again, some great support from the British Embassy. They've witnessed demo use. They've helped us with introductions. On the energy efficiency side,   Michael Hingson ** 49:26 one of the things that clearly happens though, with you is that you also spend time establishing relationships with people, so you talk about the chamber and so on. But it also has to be that you've established and developed trusting relationships, so that you are able to learn the things that you learned, and that people are willing to help teach you. And I suspect that they also realize that you would be willing to help others as well.   Stuart Pollington ** 49:55 Yeah, and I think I mean yes, and I'm talking about. And I mentioned, sorry, networking and the changes. But with networking, you know, you don't, you shouldn't go in there with the mindset of, I'm going into networking. I want to make as many sales as I can. Whatever you go into the networking. Is an opportunity to meet people, to learn from people you then some of those people, or most of those people, may not even be the right fit for you, but it's about making those relationships and then helping each other and making introductions. So you know, a lot of what I do with the chambers, I run a lot of webinars. I do workshops where I do free training on digital marketing, on AI, on SEO, on ads, on social. I use that as my lead gen, if you like. So I spend a lot of time doing this educationally and helping people. And then the offshot of that is that some of those will come and talk to me and ask me to how I can help them, or they will recommend me to someone else. And you know, we all know in business, referrals are some of the best leads you can get.   Michael Hingson ** 51:11 Yeah, by any, by any definition, one of, one of the things that I tell every sales person that I've ever hired is you are a student, at least for your first year, don't hesitate to ask questions, because in reality, in general, people are going to be perfectly willing to help you. They're not going to look down on you if you ask questions and legitimately are looking for guidance and information. Again, it's not about you, it's about what you learn, and it's about how you then are able to use that knowledge to help other people, and the people and the individuals who recognize that do really well.   Stuart Pollington ** 51:50 No, exactly, and I don't know about you, Michael, but I like, I like helping people. Yeah, I like, it makes me feel good. And, yeah, that's, that's a big part of it as well. You know   Michael Hingson ** 52:01 it is and, and that's the way it ought to be. It's, that's the other thing that I tell them. I said, once you have learned a great deal, first of all, don't forget that you're always going to be a student. And second of all, don't hesitate to be a teacher and help other people as well.   Speaker 1 ** 52:16 Man, that's really important. Yeah, brilliant.   Michael Hingson ** 52:20 Now you have worked across a number of sectors and market, marketing, tech, sales, energy and so on. How did how do you do that? You You've clearly not necessarily been an expert in those right at the beginning. So how do you learn and grow and adapt to be able to to work in those various industries.   Stuart Pollington ** 52:41 Yeah, I mean, for the marketing, for the marketing, it helps that I really was interested in it. So there was a good there was a good interest. And if you're interested in something, then you get excited about it, and you have the motivation and the willingness to learn and ask the questions, like you said, and then that is where you can take that kind of passion and interest and turn it into something a bit more constructive. It's a bit like I was saying at the beginning. It's the sort of thing I wish they'd done a bit maybe with me at school, was understand what I was good at and what I liked. But yeah, so with the marketing, I mean, very similar to what you've said, I asked questions. I see it just seems to click in my head on how it worked. And it kind of made sense to me. It was just one of these things that clicked, yeah. And so for the marketing, I just found it personally quite interesting, but interesting, but also found it quite easy. It just made sense to me, you know. And similar, you know, using computers and technology, I think it just makes sense. It doesn't to everyone. And other people have their strengths in other areas, but, you know, for me, it made sense. So, you know that that was the easy part. Same with Eastern energy, it's technology. It makes sense. I love it, but at the end of the day, it's all about it's all about people, really business, and you've got your people and your team, and how you motivate them is going to be similar. It's going to be slightly different depending on culture and where you're based, in the type of industry you're in, but also very similar. You know, people want praise, they want constructive feedback. They want to know where they're gonna be in a year or five years. All of that's very similar. So you people within the business, and then your customers are just people as well, aren't they? Well, customers, partners, clients, you know that they are just people. So it's all, it's all, it's all about people, regardless of what we're doing. And because it's all very similar with tech and that, it just, yeah, I don't know. It just makes sense to me. Michael, I mean, it's different. It's funny, because when I do do network and I talk to people, I say, Well, I've got this digital marketing agency here. Work, and then I've got this energy efficiency business here. And the question is always, wow, they sound really different. How did you how did you get into them? But when, again, when I look at it, it's not it's it's tech, it's tech, it's data, it's people. That's how I look at it,   Michael Hingson ** 55:16 right? And a lot of the same rules apply across the board. Yes, there are specific things about each industry that are different, but the basics are the same.   Stuart Pollington ** 55:28 That's it. I, in fact, I that isn't almost, there's almost word for word. What I use when I'm explaining our approach to SEO, I just say, Look, you know, there's, there's three core areas with SEO, it's the tech, the on site, it's the content, and it's the off site signals, or the link building. I said they're the three core areas for Google. They've been the same for, you know, 20 years. Within those areas, there's lots of individual things you need to look at, and that changes a lot. And there's 1000s of things that go into the algorithm, but the basics are the same. Sort your tech, sort the text, sort the tech of it out, the speed of the site and the usability. Make sure your content is good and relevant and authoritative, and then get other sites to recommend you and reference you, you know So, but, yeah, that's very similar to how I try and explain SEO. Yeah, you know all this stuff going on, but you still got the core basics of the same.   Michael Hingson ** 56:29 It is the same as it has always been, absolutely. So what do you do? Or how do you deal with a situation when plans necessarily don't go like you think they should, and and all that. How do you stay motivated?   Stuart Pollington ** 56:45 I mean, it depends, it depends what's gone wrong. But, I mean, I'm, I'm, I'm a big believer in, you know, learning from your mistakes and then learning also learning from what went wrong. Because sometimes you don't make a mistake and something goes wrong, but something still goes wrong. I think it helps. It helps to have a good team around you and have a good support team that you can talk to. It's good to be able to work through issues. But, I mean, for me, I think the main thing is, you know, every like you were saying earlier, about asking questions and being a student for a year. You know everything that happens in business, good or bad, is a lesson that should help you be better in the future. So you know the first thing, when something goes wrong, understand what's gone wrong first. Why did it go wrong? How did it go wrong? How do we resolve this, if we need to resolve something for the client or us, and then how do we try and limit that happening in the future? And then what do we learn from that? And how do we make sure we can improve and be better? And I think, you know, it's not always easy when things go wrong, but I think I'm long enough in the tooth now that I understand that, you know, the bad days don't last. There's always a good day around the corner, and it's about, you know, working out how you get through   Michael Hingson ** 58:10 it. And that's the issue, is working it out. And you have to have the tenacity and, well, the interest and the desire to work it out, rather than letting it overwhelm you and beat you down, you learn how to move forward.   Stuart Pollington ** 58:25 Yeah, and that's not easy, is it? I mean, let's be honest. I mean, even, even being when we were younger and kids, you know, things happen. It does. We're just human, aren't we? We have emotions. We have certain feelings. But if you can just deal with that and then constructively and critically look at the problem, you can normally find a solution.   Michael Hingson ** 58:46 Yeah, exactly. What's one piece of advice you wished you had learned earlier in your entrepreneurial career?   Stuart Pollington ** 58:56 Um, I Yeah. I mean, for this one. I think, I think what you said earlier, actually, it got me thinking during wise we've been talking because I was kind of, I would say, don't be afraid to ask questions just based on what we've been talking about. It's changed a little bit because I was going to say, well, you know, one of the things I really wish I'd learned or known earlier was, you know, about the value of mentorship and kind of finding the the right people who can almost show you where you need to be, but you could, you know, but when people hear the word mentor, they think of either or, you know, someone really, yeah, high up who I could I'm too afraid to ask them, or someone who's going to cost you 1000s of dollars a month. So actually, I'm going to change that to don't be afraid to ask questions, because that's basically what you'd expect from a mentor, is to be able to ask. Questions, run ideas. And I think, I think, yeah, I think thinking back now, understanding that the more questions you ask, the more information you have, the better your decisions you can make. And obviously, don't be afraid to learn from other people's experience, because they've been through it, and potentially they could have the right way for you to get through it as well.   Michael Hingson ** 1:00:24 And you never know where you're going to find a mentor. Exactly,   Stuart Pollington ** 1:00:28 yeah, no, exactly. I think again, you hear the word mentor, and you think people have this diff, a certain perception of it, but it can be anyone. I mean, you know, if I my mom could be my mentor, for, for, for her great, you know, cooking and things that she would do in her roast dinners. You know that that's kind of a mentor, isn't it making a better roast dinner? So I think, yeah, I think, I   Michael Hingson ** 1:00:54 think, but it all gets back to being willing to ask questions and to listen,   Stuart Pollington ** 1:01:02 and then I would add one more thing. So ask the questions, listen and then take action. And that's where that unstoppable mindset, I think, comes in, because I think people do ask questions, people can listen, but it's the taking action. It's that final step of having the courage to say, I'm going to do this, I'm going to go for   Michael Hingson ** 1:01:23 it. And you may find out that what was advised to you may not be the exact thing that works for you, but if you start working at it, and you start trying it, you will figure out what works   Stuart Pollington ** 1:01:37 exactly. Yeah, no, exactly. That's it, yeah.   Michael Hingson ** 1:01:41 Well, what a great place to actually end this. We've been doing this now over an hour, and I know, can you believe it? And I have a puppy dog who probably says, If you don't feed me dinner soon, you're going to be my dinner. So I should probably go do that. That's   Stuart Pollington ** 1:01:57 all good. So for me, I'm going to go and get my breakfast coffee. Now it's 7am now, five past seven in the morning.   Michael Hingson ** 1:02:03 There you are. Well, this is my day. This has been a lot of fun. I really appreciate you being here, and I want to say to everyone listening and watching, we really appreciate you being here with us as well. Tell others about unstoppable mindset. We really appreciate that. Love to hear your thoughts and get your thoughts, so feel free to email me with any of your ideas and your your conceptions of all of this. Feel free to email me at Michael H, I m, I C, H, A, E, L, H, I at accessibe, A, C, C, E, S, S, I B, e.com, you can also go to our podcast page. There's a contact form there, and my podcast page is www dot Michael hingson.com/podcast, and Michael hingson is spelled M, I, C, H, A, E, L, H, I N, G, s, O N. Love to hear from you. Would really appreciate it if you'll give us a five star rating wherever you're watching or listening to the podcast today, if you know anyone and steward as well for you, if any one of you listening or participating knows anyone else that you think ought to be a guest on unstoppable mindset, we'd love to hear from you. We'd love introductions, always looking for more people to tell their stories. So that's what this is really all about. So I really appreciate you all taking the time to be here, and Stuart, especially you. Thank you for being here. This has been a lot of fun, and we really appreciate you taking your time.   Stuart Pollington ** 1:03:26 Thank you, Michael. Thank you everyone. I really enjoyed that. And you know, in the spirit of everything, you know, if, if anyone does have any questions for me, just feel free to reach out. I'm happy to chat.   Michael Hingson ** 1:03:39 How do they do that? What's the best way, I   Stuart Pollington ** 1:03:41 think probably the LinkedIn so I think on when you post and share this, you will have the link. I think   Michael Hingson ** 1:03:49 we will. But why don't you go ahead and say your LinkedIn info anyway? Okay, yeah.   Stuart Pollington ** 1:03:53 I mean, the easiest thing to do would just be the Google search for my name on LinkedIn. So Stuart pollington, it's S, T, U, a, r, t, and then P, O, L, L, I N, G, T, O, N, and if you go to LinkedIn, that is my I think I got lucky. I've got the actual LinkedIn URL, LinkedIn, forward slash, I N, forward slash. Stuart pollington, so it should be nice and easy.   Michael Hingson ** 1:04:19 Yeah, I think I got that with Michael hingson. I was very fortunate for that as well. Got lucky with   Stuart Pollington ** 1:04:23 that. Yeah, they've got numbers and everything. And I'm like, Yes, yeah.   Michael Hingson ** 1:04:30 Well, thank you again. This has been a lot of fun, hasn't   Stuart Pollington ** 1:04:33 it? He has. I've really enjoyed it. So thank you for the invitation, Michael.   **Michael Hingson ** 1:04:42 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

This week we covered the ongoing Google June 2025 core update and how we are finally seeing some recoveries with the past helpful content updates, and some core updates. Google Search Console's performance report...

Episode 353: Instagram and Google Are Now in Bed Together – What This Means for Your Biz! Big news in the digital world! From 10 July 2025, your Instagram content (yep – posts, Reels, carousels and videos) can now appear in Google search results if you've got a public professional account. What does that mean for your business visibility? More eyes, more clicks… but maybe a little more pressure too. In this episode, I break down what's changing, how it affects you as a small business owner, the pros and cons (yes, there are a few “eep” bits!), and – of course – what you should do next. Plus, I'm answering the big question: Will this help grow your Instagram followers – or just boost your visibility? Grab a cuppa, hit play and let's chat strategy, SEO, and how to make your content work harder for you – without working harder yourself!

O marketing digital está em polvorosa. O tráfego para os sites caiu e as taxas de cliques também. A nova era da busca na internet exige que as marcas aprendam como se tornar relevantes também para os chats de LLM da IA Generativa. Convidamos Diego Ivo, CEO da Conversion, a maior agência de SEO do mercado brasileiro, para explicar essa história e dar as dicas do que fazer.Links do episódioA página de Diego Ivo no LinkedInO site da ConversionO livro "The Strategic Enemy: How to Build and Position a Brand Worth Fighting for", de Laura RiesO livro "SEO Like I'm 5: The Ultimate Beginner's Guide to Search Engine Optimization", de Matthew Capala, Steve Baldwin e Kevin Lee   A The Shift é uma plataforma de conteúdo que descomplica os contextos da inovação disruptiva e da economia digital.Visite o site www.theshift.info e assine a newsletter

In today's episode, Brock Johnson  reveals Instagram SEO secrets that can help you 10X your followers in just 30 days. He'll dive into Instagram search optimization and explore how SEO strategies can significantly boost your profile's visibility and engagement. Brock will cover essential Instagram SEO tips, from optimizing your Instagram bio and handle to using the right keywords and hashtags. He'll also discuss the best practices for Instagram captions and how to get discovered on the Explore page. If you're ready to grow on Instagram fast and increase your reach, this episode provides a step-by-step guide to mastering Instagram SEO and boosting your presence in 2025. Watch On YouTube 

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I tackle the current state of SEO and why traditional strategies can be both expensive and ineffective. Instead, I share a smarter approach I call “SEO jacking”—a method that boosts visibility by partnering with established local media and influencers. It's all about giving restaurant owners practical, actionable ways to build their online presence without relying on costly SEO tactics.  Takeaways:Most restaurant owners think they need more guests.Profit isn't random, it's engineered.SEO is often seen as too expensive or exhausting.Traditional SEO is slow, expensive, and unreliable.Partnering with top-ranking sites is more effective than outranking them.SEO jacking boosts credibility and visibility quickly.Media folks are more likely to write about you after a great experience.Crafting win-win pitches is essential for collaboration.Google wants trusted sources, so borrow their credibility.Visibility can be achieved faster than traditional blogging methods.Chapters00:00 Introduction to Full Comp and Profitability Masterclass01:48 The Relevance of SEO in the Restaurant Industry05:36 SEO Jacking: A New Approach to VisibilityIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

Let's get real. Burnout and just wanting to throw in the towel and quit your business is NOT something that's talked about enough- especially from a Christian perspective. Sure, there are the productivity "gurus" out there who will say "just outsource more". But what if you can't? What if "get a full night's rest" is quite literally not possible for the foreseeable future?   Listen in to part 1 of How to Deal with Burnout as a Christian Entrepreneur   Cut ALL the fluff and learn how to use Ubersuggest the EASIEST way in under an hour   Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps   Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year.  to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call

Jason Moss shares the CEO Freedom Formula, a powerful roadmap for scaling businesses through identity shifts and strategic improvements. The formula merges internal mindset work with external business strategy to help entrepreneurs break through revenue plateaus and experience sustainable growth.• CEO Identity: changing your self-perception to match your desired business level• The business you have is a mirror reflecting who you are as an entrepreneur• Eliminate before you delegate to avoid building systems around unnecessary tasks• Optimizing marketing requires balancing personal connection with scalable systems• The three levels of entrepreneurial consciousness: willful, intellectual, and intuitive• Success comes from making decisions as the person who's already achieved their goals• Marketing is fundamentally about human connection, not complicated technical systems• Personal brand and authenticity are becoming more crucial as AI-generated content proliferatesGuest Contact Information: jasonmoss.comhttps://www.youtube.com/channel/UCH-cra7oIvEzolvMP4oteswhttp://go.jasonmoss.com/scaling-guide?source=UnknownSecretsPodcast—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Most people don't need another podcast. They need to get seen on the ones that already work. In this episode, we break down how guest interviews are the fastest, smartest way to get discovered in 2025 — without launching a full show. Because discovery happens in feeds, summaries, DMs, and AI search. Not in long podcast intros nobody listens to. You'll learn how to: ✦ Pitch yourself as a guest strategically — even if you're not “known” ✦ Turn one interview into 10+ pieces of high-credibility content ✦ Use podcast features to boost your website SEO and visibility ✦ Tap into AEO (AI Engine Optimization) so your name shows up when potential clients search This isn't about being everywhere just to be busy. It's about being seen once — and using that appearance like a compounding asset.

Today on the show we have Kevin Indig, Growth Advisor and Partner at HyperGrowth Partners, a stage accelerator that invests time into early-stage startups to help them achieve and sustain rapid growth post-Series A. Kevin is also the former Director of SEO at Shopify and VP of SEO & Content at G2, with a rich background advising top startups like Glean, Toast, and Reddit.In this episode, Kevin breaks down how AI is fundamentally changing the world of SEO. We explore why 2024 might have been the last year of peak organic traffic, how AI is creating higher-intent traffic that converts better, and why brand trust matters more than ever in search results.Kevin also dives into how LLMs use search engine data to ground responses, why traditional content strategies are losing relevance, and how modern companies should pivot toward first-party data, robust documentation, and strong communities.We also discuss the evolving role of Chrome, why Reddit is having a moment, and why retention—not just clicks—is becoming the ultimate SEO metric.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on andrew@churn.fm. Don't forget to follow us on Twitter.Key Resources:WebsiteLinkedInGrowth MemoHyperGrowth PartnersGoogle I/OOpenAIChatGPTRedditPerplexityPostHogChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

SEO Optimizing Websites: SEO, AI, for High Market Authority with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MSFrom this episode, Favour had audio Marketing Clubhouse audio roundtable session, where we discuss crucial aspects of Search Engine Optimization (SEO) for websites, particularly focusing on new and established online presences. He emphasized the need for a strong web presence in today's digital landscape, despite the rise of AI tools like ChatGPT, as these AI systems often pull information from well-optimized websites.Key topics include understanding Google's new "MUVERA" algorithm (Multi-Vector Retrieval Algorithm), the importance of technical SEO elements like H1 tags and schema markup, and the value of local SEO strategies. The discussion also highlights the utility of screen recording tools like Loom and Vimeo for business communication and sales, and the significance of conversion rate optimization (CRO) to ensure website effectiveness.FAQs on New Website SEO Optimization for Businesses1. Why is having a website crucial for a business, even in the age of AI and platforms like ChatGPT?In today's digital landscape, a website remains an indispensable asset for any business. While AI tools like ChatGPT are powerful for information retrieval, they primarily draw content from existing websites. If your business doesn't have an online presence that these AI models can access, it becomes challenging to be discovered and gain long-term visibility. A website serves as your digital storefront, your authoritative profile, and a valuable asset that allows AI to pick up on your offerings, ensuring your brand is seen, heard, and remembered.2. What is Google MUVERA, and how does it change the way Google's algorithm functions?Google MUVERA, which stands for Multi-vector Retrieval Algorithm, is a new algorithm launched by Google. It signifies a shift in how Google processes information. Traditionally, Google acted like a library, providing direct results based on keywords. With MUVERA, Google's algorithm goes beyond simple keyword matching.3. What is the "ABC of SEO" and why are all three components essential for a website's visibility?The "ABC of SEO" outlines three fundamental aspects for a website's online visibility:A - Crawling: This refers to whether search engine bots (like Googlebot, Bingbot, or AI bots) can access and read your website's pages. If your pages cannot be crawled, they cannot be discovered by search engines.B - Indexing: This is the process where bots analyze your content and decide whether to include it in their search results listings. For content to be indexed, it must meet quality standards and be relevant to potential searches. It's like a library deciding if a book is valuable enough to be put on a shelf for readers.C - Serving (Search Results): This is the final stage where your content is presented to users in search results. This involves not only basic links but also rich snippets, FAQs, and other optimized elements.Looking for Business Inquires with ⁠⁠⁠SEO Services⁠⁠⁠ > Book A CallMore Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start Your Email Marketing 14-Day Trial with Flodesk⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zetvaa | Buy Premium Human Hair Extensions Online

Think SEO is dead in the age of AI? Think again. While ChatGPT referral traffic surged 112% month-over-month across e-commerce sites, Google still commands 99% of search market share and processes 13.6 billion queries daily. Jeff Oxford, SEO expert and founder of 180 Marketing, reveals why smart brands are doubling down on search optimization—and how the strategies that work for Google are also positioning companies to dominate in AI search results. From his data analysis of 152 SEO campaigns showing consistent 75% traffic growth, to the "ranking factor leak" that exposed Google's true algorithm priorities, Jeff breaks down the exact 4-bucket framework that's still generating millions in revenue for e-commerce brands.Key Topics & Lessons:The State of Search in 2025 - Why Google's 13.6 billion daily queries represent a 64% increase from 2024, how ChatGPT traffic grew 112% month-over-month (but still represents only 1-3% of total traffic), and why the "Google is dead" narrative is premature despite real AI disruptionThe 4-Bucket SEO Framework - Jeff's systematic approach covering Technical SEO (mostly handled by Shopify), Page Optimization (title tags, meta descriptions, headers), Content Strategy (200-300 words on category pages), and Link Building (the 0.3 correlation factor that still dominates rankings)What Really Moves the Needle - Data from 152 campaigns showing 20% growth at 3 months, 50% at 6 months, and 75% at 12 months, plus insights from Google's leaked ranking documents revealing click-through rate as a massive ranking factorThe Great Blog Apocalypse of 2023 - Why standalone content sites lost 90% of their traffic while e-commerce stores with blogs thrived, how Google's "helpful content" update rewarded real businesses over affiliate spam, and Jeff's theory about Google My Business as a ranking signalAI SEO Optimization Strategy - How to reverse-engineer ChatGPT sources to identify link targets, why product roundups have a 0.45 correlation with AI citations (higher than traditional backlinks), and the overlap between traditional SEO and AI optimizationThe Future of Automated SEO - Jeff's experiment building a fully autonomous AI agency with zero human account managers, AI tools that can screenshot pages and generate optimized title tags, and how Gemini 2.5 Pro is changing the automation game—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) The Relevance of SEO in the Age of AI(12:38) The 4 Components of SEO(16:19) What Is the Payoff for SEO?(20:22) Breaking Down Technical SEO(23:43) On-Page SEO and Meta Descriptions(25:58) Content Optimization Strategies(33:27) Link Building(38:30) AI and SEO: The Future of Search—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Jeff's LinkedIn: https://www.linkedin.com/in/jeff-oxford180 Marketing: https://www.180marketing.com/_Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer,...

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt and Boobesh Ramadurai of LatentView Analytics explore how AI is revolutionising B2B marketing. Discover how enterprises can leverage AI for media mix modelling to optimise spend, significantly reduce customer acquisition costs, and boost lifetime value. The episode covers the pivotal shift from SEO to "generative engine optimisation" and the power of combining diverse data for deeper insights. Learn practical applications of generative AI for creative content and prototyping, plus insights into personalised B2B content and audio-first marketing intelligence. Essential listening for marketers keen to enhance ROI and adapt to the evolving digital landscape.

Is your podcast intro silently sabotaging your growth?If your listener numbers stall or your retention drops off after the first minute, your intro might be to blame—no matter how good your content is.In this episode, Anthony and Taig reveal the overlooked intro structure that turned around a stagnant podcast and tripled listener growth in just 90 days. You'll see why so many hosts unknowingly repel ideal listeners—before they even say anything meaningful.You'll discover:The 3 most common intro mistakes that kill retention in the first 30 secondsWhy 80% of your energy should go into your podcast intros—not your contentA proven, repeatable intro formula that hooks listeners and gets them to stayIf you want faster podcast growth and more loyal listeners, this episode is your blueprint—hit play and transform your intros today.More From Get More Listeners:Click here and grab your free copy of our best selling book Podcast Marketing + A mini podcast audit.Or visit: https://getmorelisteners.com/bookView client results & case studiesLooking for a new hosting platform with amazing analytics? Try Captivate for free hereEmail admin@getmorelisteners.com to get in contact with Taig & Anthony.This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy.You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

In this milestone 199th episode, political technologist Eric Wilson reveals how AI is quietly transforming political engagement. With 11% of voters already using ChatGPT for election information—matching podcast usage from six years ago—we're witnessing a seismic shift in how Americans consume political content.Wilson, Campaigns & Elections' 2021 Technology Leader of the Year and executive director of the Center for Campaign Innovation, explores two potential AI futures: one where it's simply a productivity tool, and another where AI avatars enable voters to have personalized conversations with candidates. He breaks down why PAC professionals need to move beyond SEO to "large language model optimization" and implement dual-track content strategies.This episode provides essential insights for navigating the AI revolution in political engagement.Episode Sponsor: Kilbride Public Affairshttps://kilbridepublicaffairs.com/

What does it really take to grow from $10K MRR to $10M ARR? That leap isn't just big; it's transformative. It marks the shift from being a scrappy startup to becoming a high-growth, scalable SaaS business with a repeatable revenue engine.In Season 6 of the Grow Your B2B SaaS Podcast, Joran Hofman, founder of Reditus, sat down with 20 industry experts: founders, operators, and advisors who have either made this leap themselves or helped others do it. Together, they explored what it really takes to scale successfully.In this special episode, we've compiled all 20 answers into one insight-packed session you can absorb in just 30 to 40 minutes. If you're serious about scaling, this isn't just worth your time; it could change your entire growth trajectory. Don't miss it.Season 6 full episodesEpisode 1: Kristi Faltorusso on Customer SuccessEpisode 2: Aaron Ross on Predictable RevenueEpisode 3: Clark Barron on Demand Gen StrategyEpisode 4: Pablo Assensio on Product-Led GrowthEpisode 5: Peter Loving on UX and RevenueEpisode 6: Tom Shapiro on SEO for SaaSEpisode 7: Mina Golesorkhi on SaaS HiringEpisode 8: Johnny Staker on SaaS Growth StrategiesEpisode 9: Elliott Rayner on Strategic StorytellingEpisode 10: Craig Brown on ICP and MessagingEpisode 11: Ben Murray on Financial StrategyEpisode 12: Nicolas Calabrese on International ExpansionEpisode 13: Kevin Lems on SaaS Pricing in the AI EraEpisode 14: Ramly John on Onboarding StrategiesEpisode 15: Patrick Cumming on Paid AdsEpisode 16: Zoltan Vardy on Founder-Led SalesEpisode 17: Alexander Estner on Go-To-Market PlaybookEpisode 18: Frank Sonders on Go-To-Market StrategyEpisode 19: Ezean and Oji Odeze on Product Management Lessons

“Your content shouldn't be benchmarked against your competitors,” says Alexander Bleeker, Content Marketing Consultant for Goldcast and Head of Operations at AI Marketing Alliance.In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Alexander Bleeker to discuss what modern B2B content strategy looks like in a world reshaped by AI, YouTube, and shrinking blog traffic. With hands-on experience leading content strategy at Goldcast and co-running the AI Marketing Alliance, Alexander brings a pragmatic but future-focused POV to today's shifting landscape.They talk about why blogs are losing ground to large language models, how to get started with video, and why marketers should rethink how they define SEO. Alexander shares how Goldcast's team uses first-party data to drive better strategy and how consistency on YouTube can finally break through the noise.In this episode, you'll learn:Why B2B brands should bet on video-first content and how to get startedWhy SEO is evolving and how to prepare for discoverability in the age of LLMsWhat makes a repurposing strategy scalable and ROI-positiveResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Alexander on LinkedIn: https://www.linkedin.com/in/alexander-bleeker/ Explore Goldcast: https://www.goldcast.io/ Explore AI Marketing Alliance: https://www.aimarketingalliance.com/ Timestamps:(00:00) Intro(03:40) The power of video in B2B marketing(05:26) Consistency in video content(08:17) The impact of AI on video production(11:33) SEO and the shift to LLM search(15:18) First party data and webinar strategies(20:34) Why benchmarking may not matter in marketing

#263 Marketing Strategy | Dave is joined by Jason Lyman, CMO at Customer.io, a customer engagement platform used by over 7,500 companies. Jason has led marketing at Dropbox, BetterCloud, and now heads a 30-person team driving growth across both PLG and sales-led motions.Dave and Jason cover:How to structure a B2B marketing org for scale, alignment, and channel ownershipWhy events are their #1 channel and how creative formats drive real pipelineThe KPI + OKR system they use to prioritize work and measure marketing's impactYou'll walk away with a clearer understanding of how to design your team, focus your strategy, and invest in channels that actually drive results.Timestamps(00:00) - – Intro (02:34) - – What Customer.io does and who they serve (03:34) - – Growth story: from bootstrapped to private equity-backed (05:34) - – Team size and breakdown of the 30-person marketing org (07:34) - – Balancing PLG and sales-led within one team (09:34) - – How the org is structured: focus teams vs. centers of excellence (11:34) - – Aligning team goals to sales motions and funnel stages (13:34) - – How Customer.io prioritizes internal marketing requests (15:34) - – Avoiding the “who bangs the table loudest” trap (16:34) - – Cross-functional alignment with sales and product (18:34) - – KPI vs. OKR: how Customer.io uses both (22:50) - – Examples of key KPIs for the business (24:50) - – How OKRs cascade across the org (26:50) - – Why structured goal setting leads to better marketing impact (28:50) - – What channels are working: events are back (29:50) - – Examples of creative event formats that build community (31:50) - – Building pipeline without pitching at events (33:50) - – How Customer.io defines and tracks long-term influence (36:50) - – The decline of SEO and rise of AI-influenced buying (38:50) - – Why positioning is more important than ever (40:50) - – Product and marketing alignment in a modern org (42:50) - – Selling both the product and the roadmap (43:50) - – Jason's one wish for marketers: better customer data (45:50) - – Personalization, adaptability, and breaking through the noise (46:50) - – Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

 It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. This episode is something Rich calls “Marketing Quick Picks,” which is where he bounces from topic to topic, giving you little gold nuggets of marketing wisdom. In this installment, he'll be covering hunting vs. farming, getting backlinks for SEO, and using soft language in sales environments. Next week we'll meet back here to finish this webinar where Rich will give design tips, creative videos, jingle logos, and vanity phone numbers.

Forget everything you thought you knew about SEO.The game has changed—and it's called AEO: Answer Engine Optimization.In this episode of the Multi-PM Collective, I break down something I spotted at NAA's Apartmentalize Conference that's about to reshape Multifamily marketing. AEO isn't just a new acronym—it's a new mindset. One where AI engines like ChatGPT, Claude, and Anthropic are replacing traditional search.Prospects aren't Googling “apartments in Atlanta” anymore.They're asking for one inside an AI.And the smart players? They're optimizing their content—every property page, every piece of metadata, every image schema—to show up as the answer in that prompt.The kicker? You don't need to pay overpriced ILSs to win this game.You just need the right strategy and a website that's built for the prompt-driven future.I'm not knocking the ILS model. I'm just saying the future belongs to those who don't have to rely on it.

Join us for an exciting episode of The Edge of Show, live from Proof of Talk in Paris! In this episode, we dive deep into the intersection of blockchain technology and genetics with Aldo de Pape CEO and co-founder of Genomes.io. Discover how Genomes.io is revolutionizing the way we handle genetic data, ensuring safety and privacy while enabling scientific progress.Next, Joshua Field tells us how BitTensor is integrating blockchain with AI, creating decentralized networks for intelligence, and the implications of this technology for the future.Additionally, we hear from Arthur Breitman, co-founder of Tezos, as he discusses the evolution of the Tezos ecosystem, the importance of governance in blockchain, and their latest ventures into tokenizing commodities like uranium.Tune in to hear about:The role of blockchain in genetics and data privacyThe future of decentralized AI with BitTensorTezos' innovative projects and aspirations in the blockchain spaceInsights on the challenges and opportunities in the crypto industryWhether you're a blockchain enthusiast, a tech innovator, or just curious about the future of digital technology, this episode is packed with valuable insights and thought-provoking discussions. Don't miss it!Support us through our Sponsors! ☕