Podcasts about Google

President Trump is delivering huge wins for everyday Americans. In this episode, we break down the massive launch of TrumpRx — officially slashing prescription drug prices and putting Big Pharma on notice. No more getting ripped off — families are saving big on lifesaving medications. Plus, Trump's powerful Trump Accounts get the Super Bowl spotlight with an epic ad promoting wealth-building for American families and kids. Promises made, promises kept — stronger wallets and a stronger America. Avi Loeb joins the show to dive into black holes and the latest on 3I/ATLAS — mind-blowing science from a true American innovator.We also cover: Pat issuing corrections on the disgraceful "F the Mormons" chant at BYU — enough with the hate. Trump calls for a national day of prayer and fasting — faith and freedom first. AOC rushing to defend Don Lemon — birds of a feather. Kamala Harris drops her “big announcement” — relaunching her old HQ as a youth organizing hub (more failed Democrat energy). Trailer drop for the new Michael Jackson documentary. Google co-founder's girlfriend pushing "obtainable" luxury like yacht yoga and caviar breakfasts — tone-deaf elite nonsense. Karoline Leavitt drops truth bombs: Four innocent Americans tragically killed by an illegal alien semi-truck driver — and zero illegal aliens released into the U.S. in the last nine months under Trump. Border security works. 00:00 Pat Gray UNLEASHED! 00:17 "F the Mormons" Update 01:43 Winter Olympic Games 04:00 JD Vance & Marco Rubio Attend the Winter Olympics 08:07 Trump Announces TrumpRx.gov 11:38 New Guidelines Protecting Prayer in Schools 12:25 Trump Calls for Unity & Prayer 15:12 America NEEDS Religion! 17:33 Trump Jokes about Sleeping in Planes 21:34 More Roadblocks in Minneapolis 23:05 Antifa Man Arrested in Minneapolis 24:40 AOC Praises Don Lemon for Storming the Church 28:23 Kamala Harris' New Announcement 31:17 CNN Mocks Kamala's Announcement 32:08 HQ 6-7 Becomes HQ 6-8 33:44 Fat Five 50:57 Breakdown of Trump Accounts 1:12:09 Professor Avi Loeb Talks Black Holes 1:27:03 Nancy Guthrie Update 1:32:56 Nancy Guthrie's Son Speaks to Kidnappers Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, the A.I. initial-public-offering race is heating up! We break down SpaceX's acquisition of xAI, as well as OpenAI and Nvidia's messy situationship. Then, it's time for show and tell. We got our hands on the latest experimental A.I. prototype from Google called Project Genie, and we discuss our experience using it to generate and navigate video-game-like environments. Finally, we're joined by Moltbook's founder, Matt Schlicht, to discuss his new social media platform for A.I. agents, and how he's planning to deal with security risks and spam on the site. Guest:Matt Schlicht, creator of Moltbook Additional Reading: Elon Musk Merges SpaceX With His A.I. Start-Up xAIThe $100 Billion Megadeal Between OpenAI and Nvidia Is on IceProject Genie: Experimenting with infinite, interactive worldsAn A.I. Pioneer Warns the Tech ‘Herd' Is Marching Into a Dead EndMoltbook Mania Explained We want to hear from you. Email us at hardfork@nytimes.com. Find “Hard Fork” on YouTube and TikTok. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the universe is not hostile, just misunderstood. We open the season by asking whether being alone ever really made sense, and why the idea of something else out there feels oddly familiar now. Want more? Our High Strange music playlist is now available exclusively on Apple Music. Visit the link in our show notes or go to apple.co/highstrangeplaylist To access our book list, go to apple.co/highstrangebooks To find us in Apple Maps, go to apple.co/highstrangeguide For ad-free listening and bonus content, subscribe to Tenderfoot+ now! Members get all episodes ad-free plus bonus content throughout the season. Sign up at apple.co/highstrange. For Spotify, Google, and other Android users, visit tenderfootplus.com. Follow along on social and the web: @highstrange on Instagram @highstrange on TikTok highstrange.comSee omnystudio.com/listener for privacy information.

A new tranche of Jeffrey Epstein's emails makes one thing painfully clear: Epstein was a central figure in the lives of a lot of big names in tech, and had influence on a surprising number of companies and executives. David and Nilay talk through what we've learned from the new emails so far. Then they turn to Anthropic's spicy new Super Bowl ads about... ads, which caused a big reaction from OpenAI (which is betting big on ads). They also discuss this week's antitrust hearing about Netflix's purchase of Warner Bros., the latest in Brendan Carr is a Dummy, Google Home's big buttons upgrade, and much more. Further reading: Here's how Epstein broke the internet Former Windows 8 boss recruited Epstein to help negotiate his messy Microsoft exit Jeffrey Epstein arranged a meeting with Tim Cook for the former head of Windows The Epstein files  Google co-founder Sergey Brin visited Epstein's private island and traded emails with Ghislaine Maxwell. It turns out Elon Musk didn't exactly ‘refuse' the invite to Jeffrey Epstein's island.  Will Elon Musk's emails with Jeffrey Epstein derail his very important year?  Bill Gates says accusations contained in Epstein files are ‘absolutely absurd' Jeffrey Epstein was permanently banned from Xbox Live  ‘We've basically funded an elite global pedophile ring since 2015.'  Anthropic says ‘Claude will remain ad-free,' unlike an unnamed rival Anthropic's blog post: Claude is a space to think Sam Altman responds to Anthropic's ‘funny' Super Bowl ads  OpenAI's CMO on X Nvidia CEO denies he's ‘unhappy' with OpenAI Netflix lands in the middle of a culture war during Senate hearing Everyone is stealing TV  Disney says Josh D'Amaro will replace Bob Iger as CEO  FCC aims to ensure “only living and lawful Americans” get Lifeline benefits Elon Musk is merging SpaceX and xAI to build data centers in space — or so he says  Peloton's gamble on expensive new hardware has yet to pay off Google Home finally adds support for buttons  Raspberry Pi is raising prices again as memory shortages continue  Valve's Steam Machine has been delayed, and the RAM crisis will impact pricing  Aluminium: Why Google's Android for PC launch may be messy and controversial Subscribe to The Verge for unlimited access to theverge.com, subscriber-exclusive newsletters, and our ad-free podcast feed.We love hearing from you! Email your questions and thoughts to vergecast@theverge.com or call us at 866-VERGE11.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

How the Apple Vision Pro has and has not moved forward in two years, plus what's going on with Gemini and Siri, and what comes after the iPhone Fold, on the AppleInsider Podcast.Contact your hosts:@williamgallagher_ on Threads@WGallagher on TwitterWilliam's 58keys on YouTubeWilliam Gallagher on emailWes on BlueskyWes Hilliard on emailWes's blog HillitechSponsored by:MasterClass: Get 15% off annual memberships at MasterClass.comNordStellar: Unlock your 10% discount at nordstellar.com/appleinsider with the coupon code nordappleinsider-10-NORDSTELLARLinks from the Show:The best gear and gadgets from CES Unveiled 2026iPhone in space: NASA gives approval for personal iPhones to Artemis astronautsHow to watch Super Bowl LX on iPhone, Mac, and iPadBad Bunny wins Grammy album of the year ahead of Super Bowl halftime showTim Cook: Apple won't change privacy rules with Google Gemini partnershipGoogle & Apple CEOs offer seemingly contradictory statements regarding AI partnershipTwo years after release, Apple still hasn't decided what to do with Apple Vision ProClamshell iPhone could be Apple's second foldableHow terrible - the insanely wealthy are confounded by Call ScreeningApple TV Press Day event reveals star-studded lineup of new original content coming soonFormula 1 CEO hints toward a possible 'F1' movie sequel on Apple TVBoc ost your vibe coding with AI agents in Apple's new Xcode 26.3New & native AI agent coding in Xcode 26.3 is pretty goodSupport the show:Support the show on Patreon or Apple Podcasts to get ad-free episodes every week, access to our private Discord channel, and early release of the show! We would also appreciate a 5-star rating and review in Apple PodcastsMore AppleInsider podcastsTune in to our HomeKit Insider podcast covering the latest news, products, apps and everything HomeKit related. Subscribe in Apple Podcasts, Overcast, or just search for HomeKit Insider wherever you get your podcasts.Subscribe and listen to our AppleInsider Daily podcast for the latest Apple news Monday through Friday. You can find it on Apple Podcasts, Overcast, or anywhere you listen to podcasts.Those interested in sponsoring the show can reach out to us at: advertising@appleinsider.com (00:00) - Intro (03:51) - Super Bowl (10:14) - Apple TV slate for 2026 (26:48) - Apple Vision Pro anniversary (32:55) - Folding iPhone Flip (41:22) - Call Screening screens calls (46:18) - Google and Apple (58:44) - Xcode AI ★ Support this podcast on Patreon ★

New Buffalo Bills coordinators met with reporters on Thursday. Matt Parrino and Ryan Talbot discuss the biggest takeaways and how that can begin to shape the conversation of current and future roster construction. Love SHOUT? Want to buy some swag to support the show and get decked out in our official gear? Check out the brand new "SHOUT!" store for apparel, headwear and much more! ⁠https://sportslocker.chipply.com/SHOUT/store.aspx?eid=405259&action=viewall What is the "SHOUT!" Bills text insiders? Want to join? You can get analysis from Matt and Ryan right to your phone and send texts directly to them both! Text 716-528-6727 or Click here: https://joinsubtext.com/c/shoutbuffalobills Sign up for the NYUP Bills newsletter! Don't miss all the Bills coverage. Head over to www.Syracuse.com/newsletters to start getting your Bills stories and the podcast delivered right to your inbox. The "SHOUT!" Buffalo Bills football podcast is available on Apple, Spotify, Google, Stitcher, and wherever you listen to podcasts Follow @MattParrino (⁠https://x.com/MattParrino⁠) and @RyanTalbotBills (⁠https://x.com/RyanTalbotBills⁠) on X Find our Bills coverage whenever you consume social media Instagram: http://www.instagram.com/buffalobillsnyup Facebook: http://www.facebook.com/buffalobillsnyup⁠ X: ⁠https://x.com/billsupdates Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Dr. Grace Yum is joined by Chris Pistorius, CEO of Kickstart Dental Marketing, to break down how AI, search behavior, and patient expectations are changing how practices attract new patients. The conversation covers practical strategies for sustainable growth and the common mistakes quietly costing practices patients.  Episode Highlights: Why dental marketing must be customized—not one-size-fits-all How AI is reshaping search behavior beyond traditional Google results The role of websites, SEO, and content in long-term visibility Why tracking calls, conversions, and ROI is critical to responsible growth Simple, practical marketing strategies dentists can implement right now Ready to thrive as a dentist and a mom? Join a supportive community of like-minded professionals at Mommy Dentists in Business. Whether you're looking to grow your practice, find balance, or connect with others who understand your journey, MDIB is here to help. Visit mommydibs.com to learn more and become a part of this empowering network today!

In this episode of the Crazy Wisdom Podcast, host Stewart Alsop explores the complex world of context and knowledge graphs with guest Youssef Tharwat, the founder of NoodlBox who is building dot get for context. Their conversation spans from the philosophical nature of context and its crucial role in AI development, to the technical challenges of creating deterministic tools for software development. Tharwat explains how his product creates portable, versionable knowledge graphs from code repositories, leveraging the semantic relationships already present in programming languages to provide agents with better contextual understanding. They discuss the limitations of large context windows, the advantages of Rust for AI-assisted development, the recent Claude/Bun acquisition, and the broader geopolitical implications of the AI race between big tech companies and open-source alternatives. The conversation also touches on the sustainability of current AI business models and the potential for more efficient, locally-run solutions to challenge the dominance of compute-heavy approaches.For more information about NoodlBox and to join the beta, visit NoodlBox.io.Timestamps00:00 Stewart introduces Youssef Tharwat, founder of NoodlBox, building context management tools for programming05:00 Context as relevant information for reasoning; importance when hitting coding barriers10:00 Knowledge graphs enable semantic traversal through meaning vs keywords/files15:00 Deterministic vs probabilistic systems; why critical applications need 100% reliability20:00 CLI tool makes knowledge graphs portable, versionable artifacts with code repos25:00 Compiler front-ends, syntax trees, and Rust's superior feedback for AI-assisted coding30:00 Claude's Bun acquisition signals potential shift toward runtime compilation and graph-based context35:00 Open source vs proprietary models; user frustration with rate limits and subscription tactics40:00 Singularity path vs distributed sovereignty of developers building alternative architectures45:00 Global economics and why brute force compute isn't sustainable worldwide50:00 Corporate inefficiencies vs independent engineering; changing workplace dynamics55:00 February open beta for NoodlBox.io; vision for new development tool standardsKey Insights1. Context is semantic information that enables proper reasoning, and traditional LLM approaches miss the mark. Youssef defines context as the information you need to reason correctly about something. He argues that larger context windows don't scale because quality degrades with more input, similar to human cognitive limitations. This insight challenges the Silicon Valley approach of throwing more compute at the problem and suggests that semantic separation of information is more optimal than brute force methods.2. Code naturally contains semantic boundaries that can be modeled into knowledge graphs without LLM intervention. Unlike other domains where knowledge graphs require complex labeling, code already has inherent relationships like function calls, imports, and dependencies. Youssef leverages these existing semantic structures to automatically build knowledge graphs, making his approach deterministic rather than probabilistic. This provides the reliability that software development has historically required.3. Knowledge graphs can be made portable, versionable, and shareable as artifacts alongside code repositories. Youssef's vision treats context as a first-class citizen in version control, similar to how Git manages code. Each commit gets a knowledge graph snapshot, allowing developers to see conceptual changes over time and share semantic understanding with collaborators. This transforms context from an ephemeral concept into a concrete, manageable asset.4. The dependency problem in modern development can be solved through pre-indexed knowledge graphs of popular packages. Rather than agents struggling with outdated API documentation, Youssef pre-indexes popular npm packages into knowledge graphs that automatically integrate with developers' projects. This federated approach ensures agents understand exact APIs and current versions, eliminating common frustrations with deprecated methods and unclear documentation.5. Rust provides superior feedback loops for AI-assisted programming due to its explicit compiler constraints. Youssef rebuilt his tool multiple times in different languages, ultimately settling on Rust because its picky compiler provides constant feedback to LLMs about subtle issues. This creates a natural quality control mechanism that helps AI generate more reliable code, making Rust an ideal candidate for AI-assisted development workflows.6. The current AI landscape faces a fundamental tension between expensive centralized models and the need for global accessibility. The conversation reveals growing frustration with rate limiting and subscription costs from major providers like Claude and Google. Youssef believes something must fundamentally change because $200-300 monthly plans only serve a fraction of the world's developers, creating pressure for more efficient architectures and open alternatives.7. Deterministic tooling built on semantic understanding may provide a competitive advantage against probabilistic AI monopolies. While big tech companies pursue brute force scaling with massive data centers, Youssef's approach suggests that clever architecture using existing semantic structures could level the playing field. This represents a broader philosophical divide between the "singularity" path of infinite compute and the "disagreeably autistic engineer" path of elegant solutions that work locally and affordably.

This audio clip from Erik Qualman's #1 bestselling book The Focus Project explores the importance of maintaining momentum in our daily lives - and how doing daily tasks will help us in the long run.   5x #1 Bestselling Author and Motivational Speaker Erik Qualman has performed in over 55 countries and reached over 50 million people this past decade. He was voted the 2nd Most Likable Author in the World behind Harry Potter's J.K. Rowling.   Have Erik speak at your conference: eq@equalman.com   Motivational Speaker | Erik Qualman has inspired audiences at FedEx, Chase, ADP, Huawei, Starbucks, Godiva, FBI, Google, and many more on Focus and Digital Leadership.   Learn more at https://equalman.com

In this episode, we break down YouTube's massive $60 billion revenue reveal and what it signals for the future of the creator economy. Plus, we dive into Markiplier's Iron Lung shocking the box office. Plus, why Google and certain TV measurement agencies are quarreling.Tune in for:-- The $60 Billion Stat: Breaking down YouTube's first-ever total revenue report.-- Markiplier vs. Hollywood: How Iron Lung pulled $18M+ on a $3M budget.-- TV Ratings Drama: Why Google sent a cease-and-desist to a major ratings agency.-- Big Creator Deals: Inside Dhar Mann's Old Navy series and Salish Matter's Netflix partnership.00:00 Intro and Weather Chat02:26 YouTube's Massive $60 Billion Year05:52 Why Shorts Ads Are Booming10:28 The Google vs. TV Ratings Fight15:16 Markiplier's Historic Box Office Win19:05 Can Any Creator Do This?23:03 Dhar Mann's Old Navy Deal25:25 Salish Matter Heads to Netflix26:45 Final ThoughtsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Favour Obasi-ike, MBA, MS delves into the intricacies of social media marketing, with a special focus on hacking the Instagram and TikTok algorithms. Favour shares valuable insights on how to gain maximum visibility and grow your business by understanding the underlying mechanics of these platforms. The episode covers the importance of creating engaging content, the power of a strong call to action, and the strategic use of social media analytics. Favour also introduces a powerful tool called "Sort Feed" for analyzing content performance and provides a live demonstration of how to leverage it for your own business. This episode is packed with actionable tips and strategies for anyone looking to up their social media game in 2026.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksLearning TopicsUnderstanding Social Media Algorithms: Learn the difference between social media platforms and search engines, and how to leverage their APIs for growth.Content Strategy: Discover how to create content that resonates with your audience and encourages engagement.The Power of Call to Action (CTA): Understand the importance of a clear and compelling CTA in driving user action.Leveraging Social Media Analytics: Learn how to use tools like "Sort Feed" to analyze content performance and gain a competitive edge.The Psychology of Social Media: Explore the psychological principles behind effective social media marketing, including the use of color and emotional triggers.Cross-Platform Promotion: Discover how to increase the visibility of your social media content by embedding it on your website.Episode Timestamps[00:00 - 02:00] Introduction to the topic: Social Media Marketing, Instagram and TikTok algorithm hacks.[02:00 - 04:10] Introduction to the "Sort Feed" tool for analyzing Instagram and TikTok content.[08:02 - 10:13] The difference between social media platforms and search engines.[20:05 - 25:15] Analysis of a viral post and the importance of a strong CTA.[40:08 - 46:22] The power of comments and engagement in boosting visibility.[53:01 - 58:24] How to embed social media posts on your website to increase reach.[58:08 - 58:24] The psychology of color in marketing.[01:15:11 - 01:16:52] Recap and key takeaways.Frequently Asked Questions (FAQs)Q: What is "Sort Feed" and how can it help my business?A: Sort Feed is a Google Chrome Extension tool that allows you to sort and analyze Instagram and TikTok content by various metrics such as likes, comments, and views. It can help you understand what content is performing well in your industry, identify trends, and gain insights to inform your own content strategy.Q: Should I focus on creating content for the algorithm or for my audience?A: While it's important to understand the algorithm, the primary focus should always be on creating valuable and engaging content for your audience. By building a strong connection with your followers, you will naturally see better results in the long run.Q: How can I increase the visibility of my social media posts?A: One effective strategy is to embed your social media posts on your website or blog. This can help you reach a wider audience and drive more traffic to your social media profiles.Q: What is the most important element of a social media post?A: A clear and compelling call to action (CTA) is one of the most important elements of a social media post. It tells your audience what you want them to do next, whether it's to like, comment, share, or visit your website.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Broad Match - Danny and Adam break down Amazon's financial trajectory ahead of the Q4 2025 earnings call, exploring why Prime has effectively tapped out, where the retail business is heading, and why Rufus may be Amazon's most important bet for the future of e-commerce. Host: Danny McMillan Co-Host: Adam "Heist" Runquist Episode Summary With Amazon's Q4 2025 earnings call on the horizon, Adam digs into the historical financials of Amazon's retail business to understand where the company has been and where it is heading. The picture is clear: Prime membership has reached over 200 million Americans, covering roughly 75% of the adult population, and growth has slowed to just 3-4% annually. The remaining unsubscribed population is largely economically unfeasible to convert. The numbers tell a compelling story across Amazon's retail business units. First-party retail has matured and is effectively flat or declining. Third-party seller fees have grown 190% since 2019, far outpacing the 75% growth in Amazon's own retail — but sellers are now squeezed to single-digit net margins with little room for further extraction. Advertising remains the standout at 56 billion dollars in 2024 with 300% growth over five years, yet its long-term sustainability depends on healthy seller participation. This sets up what Adam describes as Amazon's innovators dilemma. Danny and Adam agree that Rufus represents Amazon's play to shift from a purchase destination to a product discovery and research platform, effectively competing with Google, YouTube, and Reddit for the consideration phase. The episode closes with a rallying call for sellers to focus on extreme efficiency, leveraging AI tools to optimise listings at a level of sophistication that was impossible even a year ago, and to prepare for a market where fewer sellers will survive but those who do will be significantly rewarded. Key Takeaways Amazon Prime has effectively saturated the US market at over 200 million members, with the remaining population largely economically unfeasible to convert, signalling the end of Amazon's biggest historical growth engine. Third-party seller fees have grown 190% since 2019 compared to 75% growth in Amazon's own retail, but sellers operating on single-digit margins means Amazon has limited room to extract further on a per-unit basis. Amazon's advertising business pulled in 56 billion dollars in 2024 with 300% five-year growth, but its future depends on whether enough healthy sellers remain to sustain ad spend. Rufus is positioned as Amazon's answer to the innovators dilemma — shifting from a purchase-only platform to a product discovery and research destination to drive more visits, higher conversion, and larger basket sizes. AI tools now allow sellers to accomplish listing optimisation work in hours that previously took weeks, making sophisticated conversion optimisation accessible to small teams without additional headcount. The market is entering a consolidation phase where fewer sellers will survive, but those who maintain cash reserves, optimise ruthlessly, and adapt to the changing landscape will benefit as competitors exit. Chapter Markers 00:00 - Introduction 00:40 - Why Amazon earnings matter for sellers 03:30 - Prime membership growth and saturation 06:22 - First-party retail maturity and decline 09:30 - Third-party seller fees hitting the ceiling 11:10 - Advertising as Amazon's growth engine 13:28 - Rufus and the discovery play 15:47 - The debate around Rufus and objectivity 19:07 - AI efficiency and listing optimisation 22:16 - Beyond keywords and single-dimension thinking 33:24 - Market consolidation and survival strategy 37:19 - Practical steps for sellers right now Resources Seller Sessions Website Seller Sessions YouTube Adam "Heist" Runquist on LinkedIn Adam Heist YouTube Channel ```

Get a shoutout on Congratulations: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠holler.baby/chrisdelia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today, we're going to talk about reality, and whether we can label photos and videos to protect our shared understanding of the world around us. To do this, I sat down with Verge reporter Jess Weatherbed, who covers creative tools for us — a space that's been totally upended by generative AI. We've been talking about how the photos and videos taken by our phones are getting more and more processed for years on The Verge. Here in 2026, we're in the middle of a full-on reality crisis, as fake and manipulated ultra-believable images and videos flood onto social platforms at scale. So Jess and I discussed the limitations of AI labeling standards like C2PA, and why social media execs like Instagram boss Adam Mosseri are now sounding the alarm.  Links:  This system can sort real pictures from AI fakes — why aren't we using it? | The Verge You can't trust your eyes to tell you what's real, says Instagram | The Verge Instagram's boss is missing the point about AI on the platform | The Verge Sora is showing us how broken deepfake detection is | The Verge Reality still matters | The Verge No one's ready for this | The Verge What is a photo, @WhiteHouse edition | The Verge Google Gemini is getting better at identifying AI fakes | The Verge Let's compare Apple, Google & Samsung's definitions of 'photo' | The Verge The Pixel 8 and the what-is-a-photo apocalypse | The Verge Subscribe to The Verge to access the ad-free version of Decoder! Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane.  The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Group Chat News is back with the hottest stories of the week including Google's earnings, AI companies attack each other via Super Bowl commercials, Anthropics latest update just triggered a 285 billion dollar market crash, Dee talks about vibe coding a custom CRM, Pepsi Co cuts prices 15% to boost sales, Over 70% of licensed Realtors didn't sell a single home last year, Nike continues to show its a boomer brand, SpaceX has acquired Xai, A bank analyst published a report showing Kalshi users lose money even faster than sports gamblers and everyones favorite WINNERS LOSERS AND CONTENT  

It's not a conspiracy. We don't think anyway. Plus, RAMageddon expands to take down the Steam Machine and NVIDIA GPUs.Starring Tom Merritt and Huyen Tue DaoShow notes can be found here. Hosted on Acast. See acast.com/privacy for more information.

Alphabet earnings. Claude goes to the Superbowl. Why AI brand loyalty isn't even remotely a thing yet. And is the whole Marc Andreessen theory of software eating the world in the process of being eaten by AI? Wall Street is worried about that very scenario. Google set to double AI spending to $185bn after strong earnings (FT) OpenAI Frontier is a single platform to control your AI agents (The Verge) Anthropic says ‘Claude will remain ad-free,' unlike ChatGPT (The Verge) Microsoft's Pivotal AI Product Is Running Into Big Problems (WSJ) New Data: OpenAI's Lead Is Contracting as AI Competition Intensifies (Big Technology) Threat of New AI Tools Wipes $300 Billion Off Software and Data Stocks (WSJ) AI Won't Kill the Software Business, Just Its Growth Story (WSJ) Learn more about your ad choices. Visit megaphone.fm/adchoices

What if search becomes.... proactive?

The Cedric Diggory video you've all been waiting for.. Today's episode is sponsored by BetterHelp – Go to betterhelp.com/SUPER to get 10% off your first month. These Socks Are AMAZING: https://carlinbrothersmercantile.com/products/these-socks-are-amazing-socks  Today J dives into the Wizarding World of Harry Potter to answer all of Google's most asked questions about Cedric Diggory!  Why did Cedric Diggory die? Why is Cedric Diggory so hot? Why did Cedric Diggory matter? And why oh why did he jump out of that tree? 

Malicious Script Delivering More Maliciousness https://isc.sans.edu/diary/Malicious+Script+Delivering+More+Maliciousness/32682 Synectix LAN 232 TRIO Unauthenticated Web Admin CVE-2026-1633 https://www.cisa.gov/news-events/ics-advisories/icsa-26-034-04 Google Chrome Patches https://chromereleases.googleblog.com/2026/02/stable-channel-update-for-desktop.html LookOut: Discovering RCE and Internal Access on Looker (Google Cloud & On-Prem) https://www.tenable.com/blog/google-looker-vulnerabilities-rce-internal-access-lookout

President Trump's Border Czar Tom Homan is reporting a sudden surge of "unprecedented cooperation" from local officials in Minnesota, potentially signaling a major shift in the standoff between federal agents and sanctuary jurisdictions. While high-profile clashes and calls for ICE reform from Democratic leaders in Washington continue, federal authorities are moving forward with nationwide bodycam rollouts and targeted mass deportation efforts. Former Acting Homeland Security Secretary, Chad Wolf, joins the Rundown to discuss why this shift in enforcement could become a nationwide model despite opposition from many Democrats.  Jury selection continues in a landmark trial taking place in Los Angeles that will examine whether or not social media platforms are to blame for harmful addictions in children, causing suicides, bullying, and depression. Both TikTok and Snapchat were initially involved but have already settled, leaving Google and Meta as sole remaining defendants. FOX News Contributor and Constitutional Law expert, Jonathan Turley, joins us to discuss how difficult it will be to prove these companies are at fault, who's testimony will hold the most weight, and tells us about his news book, "Rage and the Republic: The Unfinished Story of the American Revolution." Plus, commentary by Brilyn Hollyhand, 19-year-old political commentator, bestselling author of "One Generation Away: Why Now is the Time to Restore American Freedom," and host of "The Brilyn Hollyhand Show."  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Dan Nathan hosts Rishi Jaluria from RBC Capital on the 'Okay, Computer' podcast, discussing the recent downturn in software stocks amid a contrasting performance in the semiconductor sector. Rishi attributes the decline to the rise of AI and its transformative impact on software companies. The conversation covers the uncertain future of enterprise software, with examples like Salesforce and Oracle experiencing significant drops. They explore how AI adoption could drive margin expansion across various industries, including retail and oil and gas. Finally, the potential of companies like Microsoft and HubSpot to leverage AI for growth is considered, along with the future role of AI leaders OpenAI, Anthropic, and Google in shaping the tech landscape. —FOLLOW USYouTube: @RiskReversalMediaInstagram: @riskreversalmediaTwitter: @RiskReversalLinkedIn: RiskReversal Media

It's easy to think your ambitions are gone forever once you're a parent, or worse, after a divorce. Suddenly, “having it all” feels unrealistic, if not impossible. But Sarah Armstrong is proof that ambition doesn't just disappear. It evolves. This week on SUPERWOMEN, I sat down with Sarah, VP of Global Marketing Operations at Google, and author of The Art of the Juggling Act and  The Mom's Guide to a Good Divorce. She shares what it looked like to keep her career moving through motherhood, divorce, and single parenting, without losing herself in the process. We talk about choosing what matters, setting boundaries that actually hold up, and letting go of pressure that does more harm than good. If you've ever wondered whether your goals still fit the life you're living now, this one's for you. Episode Guide: (00:00) Meet Sarah Armstrong, Author And Global Executive (01:46) The shock of early motherhood and realizing there is no blueprint(05:51) The power of saying no without guilt (07:48) Finding her new normal as a single mom  (09:51) Why pulling back does not end your trajectory (13:24) Setting firm boundaries that actually work (20:48) Redefining what having it all really means (25:58) What Sarah would tell her younger self about motherhood & ambition Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Micah and Brad discuss a variety of topics, including how insane Tomodachi Life: Living the Dream looks, Nintendo sales updates, the Dispatch censorship drama, and more! Please keep in mind that our timestamps are approximate, and will often be slightly off due to dynamic ad placement. 0:00:00 - Intro0:28:02 - Tomodatchi Life Direct Thoughts0:40:53 - Dispatch Censor Drama0:51:05 - Sonic Racing Crossworlds Failed to Meet Sales Expectations0:57:00 - What We're Playing1:12:50 - Virtua Fighter 5 R.E.V.O Launch1:14:31 - Pokémon Pokopia Amazon Preorder Bonus1:18:29 - Google's Project Genie1:21:09 - Nintendo Sales Update1:34:27 - Closing Questions Learn more about your ad choices. Visit podcastchoices.com/adchoices

Brim, Kim and Mr. Greer are back at it again. Apart from all the usual shenanigans, the gang chats about everything in pop culture with all the trimmings as they discuss a plethora of AI headlines including the man who predicted AI, the new AI agent only social media (Skynet here we come), Google dropping Project Genie, and the man arrested for collecting royalties of over $10M for AI music. The crew also chats about the boxer who got his toupee knocked clean off, the great mini duck search (or not so great), Luigi Mangione no longer facing the death penalty, and why 90s kids think differently than Gen Z. The cast talks about the passing of Catherine O'Hara and Grady Demond Wilson, Motley Crue defeating Mick Mars in court, The Last of Us, and White Castle vending machines. They talk about Ted Lasso's comeback, Cher fumbling of Kendrick Lamar's win (all in good fun), and Jaden Smith's awesome restaurant. The crew also discusses how Wendy's is owning Chik-Fil-et with their trolling, and the Epstein Files... people who continued to stay involved after he'd been convicted. The crew chats about entertainment news, opinions and other cool stuff and things. Enjoy.Wherever you listen to podcasts & www.thegrindhouseradio.comhttps://linktr.ee/thegrindhouseradio

In this episode, we explore the strange signals people use to interpret global events, from Pentagon pizza orders and satellite data to the Big Mac Index and other unconventional measures of economic reality. We examine the decline of Google search, the rise of AI-powered alternatives, and why new tools are changing how people actually find information. For the “foolishness of the week”, we detail an unfortunate incident involving a piece of World War I artillery, before turning to a broader cultural debate about nostalgia for the 1950s. With guest Andrew Heaton, we unpack myths about work, gender roles, housing, healthcare, and prosperity, comparing mid-century life to modern standards of living. Along the way, we discuss food abundance, technological progress, wage compensation, inequality, and whether people genuinely want to return to the past or simply romanticize it from a distance. 00:00 Introduction and Overview 00:28 Pentagon Pizza Orders and “Pizza Intelligence” 02:51 Proxy Signals, Satellite Data, and the Waffle House Index 04:25 The Big Mac Index and Measuring Cost of Living 05:00 The Decline of Google Search and Sponsored Results 07:19 Switching Search Engines and the Myth of Google Monopoly 09:54 AI Search Tools and Why They Actually Work 11:28 Foolishness of the Week: World War I Artillery Incident 13:43 How Bad Ideas Escalate at Parties 15:51 Introducing Andrew Heaton 16:39 Was the 1950s a Time or a Place? 18:43 Economic Reality vs 1950s Nostalgia 20:58 Women's Work, Household Labor, and Misleading Myths 23:56 Food Costs, Eating Out, and Modern Abundance 25:46 Medicine, Lifespan, and Why 50s Healthcare Was Worse 27:57 Housing Size, Zoning, and the Cost of Homes 30:01 Cars, Air Conditioning, and Quality of Life Improvements 31:17 Mortgage Rates and Why Housing Feels Unaffordable Now 34:02 Manufacturing, Exports, and the “We Don't Make Anything” Myth 35:35 Agricultural Productivity and Modern Farming 37:19 Food Waste as a Measure of Prosperity 37:42 Great Depression Scarcity and Generational Habits 39:59 Transportation Costs and Higher Quality Modern Vehicles 42:50 Car Safety, Seatbelts, and Survival Rates 43:42 Wages, Benefits, and What “Compensation” Really Means 45:29 What the 1950s Actually Did Better 47:52 Inequality, Community, and Social Capital in the 50s 49:44 Technology, Isolation, and Choosing Modern Life 52:05 Longing for Silence from Technology 53:18 The Mythology of Happy Days Learn more about your ad choices. Visit podcastchoices.com/adchoices

he podcast dives into the explosive advances in agentic AI, where developers and even Fortune 100 companies are racing to use powerful tools like Gastown, despite their unfinished and sometimes dangerous edges. If you thought ChatGPT was a revolution, wait until you hear how developers are orchestrating armies of AIs with real-world impact. Anthropic's Move Into Legal Is Sinking Data Services Stocks Data centers in space makes no sense The hitchhiker's guide to Musk's SpaceX memo Two kinds of AI users are emerging. The gap between them is astonishing. Does AI already have human-level intelligence? The evidence is clear - Nature OpenAI will retire several models, including GPT-4o, from ChatGPT next month Jensen Huang says Nvidia would love to back an OpenAI IPO, and there's 'no drama' with Sam Altman Firefox will soon let you block all of its generative AI features Salesforce signs $5.6B deal to inject agentic AI into the US Army HHS Is Making an AI Tool to Create Hypotheses About Vaccine Injury Claims French office of Elon Musk's X raided by Paris prosecutor's cybercrime unit An AI Toy Exposed 50K Logs of Its Chats With Kids To Anyone With a Gmail Account Darren Aronofsky's AI Studio Used Artificial Intelligence Tools for Revolutionary War Animated Series — but Hired Human Actors to Voice Founding Fathers Forget Hinge or Bumble. This App Promises a Personal AI Matchmaker Scientists Launch AI DinoTracker App That Identifies Dinosaur Footprints Project Genie: Experimenting with infinite, interactive worlds Anthropic Takes Aim at OpenAI's ChatGPT in Super Bowl Ad Debut Move to Ban Social Media for Kids Gains Traction in Europe The Matrix Resurrections Is a Messy, Imperfect Triumph The Thatcher Effect and other Optical Toys Fascinating Research: AIs are highly inconsistent [i.e., random] when recommending brands or products Hosts: Leo Laporte, Jeff Jarvis, and Paris Martineau Guest: Steve Yegge Download or subscribe to Intelligent Machines at https://twit.tv/shows/intelligent-machines. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: joindeleteme.com/twit promo code TWIT monarch.com with code IM zscaler.com/security helixsleep.com/machines

Kiera is joined by Alexis Gallati, founder and lead tax strategist at Cerebral Tax Advisors, to talk about tax strategy not just for 2025 success, but 2026 and beyond. They discuss asking your CPA the right questions, shifting income from your higher tax bracket down, the Augusta rule, and a ton more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. This is Kiera and today I am super jazzed. I have an incredible guest joining us on the podcast today ⁓ to talk about last minute tax strategies before April 15th. Like why not? I mean, hey, maybe you were like, you're not the early bird. You were like, shoot, I forgot. Like what things can I do? And so I'm super excited. Alexis Gallati, she reached out to us. ⁓ She is founder and lead tax strategist at Cerebral Tax Advisors.   Ansari Real Wealth Academy. And I was so excited about this topic because I know you guys know I love to geek out about this and I have it on my vision board of tax expert ahead. Like I hate taxes. I love taxes. I believe that taxes are such a beautiful way for us to pay to be in this incredible country. But you better believe I don't want to pay a penny more than I need to. So really figuring that out just a little bit about her is she is got a dual master's degree in business administration and taxation, which is super rad because   Let's be real, she gets the business side of it. She gets the taxation and we were chatting before and she was like, what people make like their top line revenue versus their take home pay are two different things. And I was like, amen sister, preach on. She's enrolled agent, NTPI fellow and certified tax strategist. She also is the author of advanced tax planning for medical professionals. She specializes in high level strategic tax planning and multi-state tax preparation for healthcare professionals and business owners. She's raised in a family of physicians and married to one.   She empathizes with the financial challenges medical professionals face. This personal connection inspired her to create accessible, unbiased tax solutions tailored to their busy lives. Driven by passion and guided by cerebral thinking, Alexis forms Cerebral to help professionals keep more of their hard earned money. Amen sister. That's what we want. That's why you're here. Their approach breaks the mold of traditional financial advice, offering a unique perspective for medical professionals and business owners. So while yes, she's not 1000 % dental guys were in the healthcare world and she's so brilliant. So Alexis, welcome to the show today. How are you?   Alexis Gallati (01:54) Thank you so much for having me. I'm doing very well. Hope you had a wonderful holiday season.   The Dental A Team (01:58) Yes, likewise. And I was so excited when I heard that you would be a guest on our podcast. I geek out about this, Alexis, I know it's like our first day meeting, but ⁓ I just think the world of tax is such the game of monopoly. And I'm like, if you would have just told me that rule, I could have played and won the game better. But I feel like it's always as ever changing, ever evolving. And I know there were some big things that happened in 2025 that are impacting like our our taxes. And so, yeah, definitely a timely and   exciting podcast to throw out there. So Alexis, I know I gave you a very welcomed ⁓ bio and intro, but yeah, tell us a little bit about who is Alexis. You're married to a physician. You're in this world of tag. How does one become obsessive about CPA? I'm truly just curious. How do you like, how does this happen? How did you become this?   Alexis Gallati (02:49) Yeah, so I love law and I love money. And so when I was in undergrad, I took a tax and accounting class and loved more the tax side than the accounting side, I do admit. And so after meeting my husband in college and us starting to go through that full medical journey, was about a year and a half out from him.   The Dental A Team (02:54) you   Alexis Gallati (03:18) from him finishing his residency. And I really saw the writing on the wall. Even at that time, with him being in residency, about four months of his salary was going towards taxes. And I was like, that's not right. That's not right. With   The Dental A Team (03:36) No.   Alexis Gallati (03:38) hard he works and how hard   medical community works in general. ⁓ my gosh, that's not right. So that's when I really dedicated myself to   finding out, why do the Warren Buffets and the Bill Gates of the world have this really low to sometimes non-existent tax bracket? And I really dove into that tax planning. ⁓ And so, you know, what's very unique about, ⁓ you know, the way that I work and my business is that my husband and I are in the same exact position as majority of our clients. And so, yes, I'm looking for   strategies for my clients, but I'm also looking for those strategies for myself.   The Dental A Team (04:19) You're like, hey,   it's me. I'm going to help myself out. I'm very motivated to do this.   Alexis Gallati (04:25) Very motivated. And I love it. I love it. It's like you said, it's ⁓ Congress keeps us on our toes, changing the laws consistently year after year. ⁓ it's like a puzzle. Like, hey, how can I just keep more of what I'm earning?   The Dental A Team (04:43) Yeah, and I, this is what I get obsessed about. what I learned, gosh, it's like, I was so naive when I started the company. was like, marketing is marketing. I just need to hire a marketer they can do everything. And then I was like, oh, there's a content marketer. There's a copywriter marketer. There's a strategist. There's a growth marketer. There's like an AEO marketer now. There's an SEO. Like you guys, this thing is like a web. They're a content marketer. And then I started realizing it's similar to CPAs and financial planners that like,   I thought you hire a CPA, Alexis. Like I'm so naive to business. I'm shocked that I've made it this far. Like truly I'm proud of like the journey we've been on, but like not all CPAs are created equal. And then I realized like CPAs play by different rules. Like it's the same rule, but there's shades of gray. They're how comfortable are you with this and how uncomfortable are you with it? Like there's one CPA that told me like, here, you can totally go skiing in Tahoe. Just like put your logo on your skis and you can totally ride it off and like put your logo on your boat and you can ride it off.   And then there's like the Alexis of the world was like, oh, hard pass. No, you're going to like totally get flagged. But I'm like, what rule is right? And so I realized that there are, like you said, tax strategy and for higher wealth earners. I do believe that there's a game, like you said, how did the Warren Buffett's, how did the Bill Gates, like they're not paying this. And then you get into the real estate game and you get into all these other things. You're like, how can we do this? And so Alexis, I'm just jazz. This is me being nerdy. And I'm going to ask you a bajillion questions and I can't wait.   to learn. So let's kind of talk about most of your clients, what's the size of take home net pay that they do. So that way we know like what brackets were in. So that way right clients come to you. I also learned not all financial advisors take all people. I was like, I make 30 grand. They're like, great. So we're going to help you out just a little bit. And then like, when you get to this level, we'll chat with you. ⁓ tell us kind of that. And then let's dig into how do we keep more money, Alexis, legally.   Alexis Gallati (06:10) I love it.   The Dental A Team (06:39) I'm here for legal advice. I'm willing to go gray, but not go to jail. So that's my line. So as long as we're on the same page, I think we are, I'm here for it.   Alexis Gallati (06:40) Yes.   Definitely, yeah. I am more than happy to play in the gray areas. We just have to feel comfortable defending it in an audit. And so that's our line in the sand. ⁓ But yeah.   The Dental A Team (06:55) Mm-hmm.   She's like, this is why I went to law guys. This is why I like the law side and the CPA.   I like it. I like your style. It's so unique and I just am excited. So, okay, I'm ready.   Alexis Gallati (07:07) Yeah.   Yeah. at Cerebral, we work with those that earn at minimum $400,000 per year in taxable income. So we have lots of businesses, which by the way, 99.9 % of our clients are medical professionals. I think we have like maybe two clients that have zero ties to the medical industry. And so the practices we work with, you know,   generally range from anywhere from maybe about $700,000 in gross revenue all the way up to eight figures. So we tend to not work with those that are larger practices, that usually over 50 employees. And that's just because once you get above 50 employees, yeah, it changes quite a bit. So we're definitely in there with those smaller to medium sized practices.   The Dental A Team (07:56) Tax co-changes. Yep.   Amazing. No, that's super helpful. And I know we were talking before, like the average of your clients, about 700,000 like net pay is typical where you guys are at. You have some that are higher, but that minimum of 400,000, which is great because I do think that there are thresholds. ⁓ And I did learn through going through business that who Kiera needed as a tax support and advisor when I was in that 30,000 range compare and as a business owner, I thought it was so funny.   Gosh, taxes, like they hurt so bad sometimes. Like, whoa, easy come, easy go. Like I've never, I've always been a W-2. So that was such a fascinating world for me. But yeah, let's dig into some of the things you've seen for the medical world. Cause I know I have friends that were physicians and they're really big on real estate. And like I took the real estate Kool-Aid and I'm just like, is this really real? There's gotta be easier ways than doing this. And so I'm just jazzed to kind of go through what are some of the things we can do now before April 15th.   What are things that we can do even past April 15th to set us up for great success for 2026? So Alexis, this is your show. I'm just excited, kind of riffed us through it. Of course, I'm gonna geek out and ask probably about way more questions than you care to even be asked, but I'm really excited to learn more today.   Alexis Gallati (09:20) Yeah, great. Well, yeah, I hate to be a little bit of a Debbie Downer in the beginning and that when your past December 31st, ⁓ the number of tax strategies that are available to you are before you actually go to file your tax return are limited. It's just the nature of the code.   The Dental A Team (09:37) I agree. was super, when you were   like, what are the tech? I was like, I want to know because most of the times like when the clock strikes midnight on December 31st, it's like game over and we start again. But yes, which is why I want to know what are like the small ones, but then also Alexis like, let's set our listeners up for like, what things can they do this year to be better prepared for it in conjunction? So yes, before April 15th, but selfishly I want to know what else can I do this year that maybe I haven't thought of.   Alexis Gallati (09:52) Yeah.   you   The Dental A Team (10:06) because the clock hasn't struck midnight in 2026. So like we've got time. So yeah, for 2025 filing, but also for 2026 as well.   Alexis Gallati (10:09) Yeah.   Yeah, so let's talk about 2025 filing first. Especially if you're a business owner, there are actually a number of things that you could still put together for yourself that can impact your 2025 financials. ⁓ So even basic things like if you haven't been taking advantage of your home office deduction or ⁓ vehicle expenses ⁓ and unreimbursed business expenses. So those are expenses that you paid   personally, but our business expenses. So all of those items, you can still go and report on your 2025 return. So if you haven't taken the time to sit down and say, how much should I pay in my home utilities or insurance, repairs, et cetera, and take the percentage. So let's say your home office is 7%.   of your total square footage of your home. Well, then you can write off 7 % of your home expenses on your taxes. the treatment's a little bit different depending upon if you're a sole proprietorship or an S corporation. But in general, you still have that time to take advantage of that. And a lot of you might be like, oh, Alexis, it's such a little amount. I don't even know if it's worth it. Believe me.   All these little things can really add up together. And easily, I usually see between $10,000 to $20,000 of really ⁓ easy to grab savings for yourself if you just take even a few hours to gather all the information. ⁓ And you can even use ⁓ personal financial apps like Monarch Money or You Need a Budget, things like that to help.   organize that information for you throughout the year so it's a little more automated.   The Dental A Team (12:10) Yeah, that's amazing. I do love the YNAB. You're throwing me back to like pharmacy school days of you need a budget. I was like, oh my gosh, got to answer this every time. They have updated so much, but I love that you said like 10 to 20 grand, I think is worthwhile, but more than it being pennies or dollars, I think it's the discipline of having it prepared for next year too. So that way we don't, I think it's like, well, it might not be enough this year, but I'm like, you take that this year and we compound over the next year and the next year and the next year. I think these little things to me at least,   Alexis Gallati (12:15) Ha ha ha.   The Dental A Team (12:41) Like I said, it's their game of monopoly. And I'm like, okay, maybe I didn't get it that time, but I'm going to take that rule and I'm going to apply it this year and the next year and the next year. So I'm even taking notes over here, guys. So Alexis, if you see me, I'm writing it like, okay, I'm going to check in on that, check in on that. So make sure, make sure that they're being taken into consideration because I don't prep my own taxes. I don't even know half the stuff. Like they just tell me. So I also think being a good steward as well and always double checking your CPA to make sure like, are we maximizing every deduction we can?   Alexis Gallati (12:53) Good, I like it.   Of course.   Yeah. And being proactive is like you said, the number one thing because the IRS can deny deduction if you don't have that itemized receipt or you don't have the proper documentation. And 99 % of any fight with the IRS is that documentation. And I did a three year fellowship in IRS representation. So I'm obviously very focused on that tax savings, but also very focused on making sure   that everything's set up properly. So if the IRS were to challenge it or even the state, you're in good hands. then that way, you can just give them the stuff and say, go away.   The Dental A Team (13:51) Exactly. And I heard somebody once tell me, they're like, Kiera, it's not a matter of if I'll be audited, it's when. Like every business will most likely be audited at some point. I hope and pray like we're not. I think about that a lot of like cross my T's, dot my I's, make sure that I'm constantly trying to be compliant with things. But your wealth of knowledge on that Alexis of what things and how to become, I mean, shoot three years of IRS. Girl, you got my vote. That's impressive. And like love the love the authority piece that you're bringing to our podcast today.   Alexis Gallati (14:20) Thank you. Thank you. So some other things that you're able to do before you file that tax return, and this is a big one, is retirement. So you actually have until the filing of a tax return, and that includes extensions. So for example, if you're an S corporation or a partnership, have the original due date, which is March 15th, or the extended due date, which is September 15th, to go and   open and fund that retirement plan. So if you have employees, it can get obviously a little bit more complicated, but you still are able to do it and ⁓ do that employer contribution. And that's obviously really one of the lower hanging fruits when it comes to not only tax savings, but also wealth generation.   The Dental A Team (15:12) Yeah, no, I love that. That's a great idea. And I think a lot of people miss that. And again, CPAs, tax strategists, wealth advisors, they're all playing in their own lanes, but how can we make sure all of them are maximizing together? Because you as a human are trying to build that wealth. So I love that.   Alexis Gallati (15:30) Yeah. And don't forget as well, you know, kind of in the same vein as retirement is that health savings account. So if you had a high deductible plan throughout the year, but maybe your employer didn't actually provide a ⁓ health savings account, like so if you're a W-2, for example, or even if you're self-employed, you can still go open up your   own Health Savings account through, I think Fidelity has some, ⁓ Optum Bank, HSA Bank. So there's a whole bunch of different providers out there. can just Google and find the provider that works best for you.   The Dental A Team (16:07) Interesting. And I know like I just wrote that down because a lot of dentists don't have HSA. Like we are the providers for it. But hearing that that might even be a resource to attract people into your business if you were able to like, don't necessarily provide it, but these are some companies that we could help our employees get if they wanted to have an HSA because I know that that's something that my husband works at a hospital. So there's an HSA there, but as sole proprietors and S-Corps, a lot of times they aren't provided. That's actually really like, I think just a great tool and resource to   possibly provide to our employees, depending upon what it looks like for your business.   Alexis Gallati (16:40) Yeah, definitely. And then one other thing that you ⁓ may be able to do, depending upon your state, ⁓ to help with state taxes, is go and contribute to a 529 plan, which is for education for yourself or other dependent. And some states like Georgia, Indiana, Michigan, South Carolina, there's a number of them. They allow you to make that contribution all the way up to the   filing of the tax return.   The Dental A Team (17:13) Interesting. I did not know that I wrote that down. That's fascinating. I love this. This is like so fun. Keep going.   Alexis Gallati (17:20) Yeah. Yeah. So that, you know, is, a good, especially for, you know, higher earners. ⁓ that's kind of a good summary of what you can be doing before this, ⁓ April 15th or even the extended due date as well. ⁓ but when you start looking into 2026, who, that book, that book opens up, there is.   The Dental A Team (17:39) It does, right? It's like the   monopoly Bible. Like it's so big. Like how do I play the game of taxes? So I truly, and I think like for all the listeners, like the home office, the HSA, ⁓ retirement, the 529 plan, like there's still time. So go look at those things. And even if you can't contribute or do those things now, having that set up for next year, like, Alexis, truly, I'm like, I'm getting the popcorn. I'm getting my notepad. Like,   I am so excited because half these things I haven't heard of. And so it's very fun to just hear different perspectives. And I do love that you've got a legal background too. I love that you're in IRS. I love that you're in medicine and healthcare and like for your own personal savings too. It's like you're the Nancy Drew of like, how can I do the most amount through all of this? It's a very fascinating perspective you bring today.   Alexis Gallati (18:27) thank you. I appreciate that. yeah, when obviously when you are a W-2 employee still that your options are not as open for those that have a business. But ⁓ besides obviously retirement HSA that you can do all year, one thing that a lot of W-2 employees forget is to actually check with your employer to see what their reimbursement policy looks like.   The Dental A Team (18:29) course.   Alexis Gallati (18:55) because if you're maybe in a private practice with a large group, and I mean, these could even be groups that have sometimes hundreds of physicians in it, or even if it's just a hospital system, they'll have actually pretty generous reimbursement policies for things like your CME, your new loops, or going and   doing your mileage in between different hospitals or clinics, things like that. So making sure that you are keeping track of those things. Obviously, if you're a business owner, you definitely want to keep track of those. But some of my favorite for those that own their own practices, my absolute favorite is hiring your kids.   The Dental A Team (19:36) Of course, yeah.   Alexis Gallati (19:48) It seems so basic, but believe me, there are definitely steps in place that have to be done in order to make sure they ⁓ qualify. for me, the ⁓ court tested age is seven. So I usually don't recommend my clients going and hiring their kids until they're at least that age. You can do it younger, but the old my kids are models strategy is kind of ⁓ antiquated now just because ⁓   everybody has these great cameras now on their phones. And so it's kind of devalued, being a model ⁓ for those that aren't professionals basically. ⁓ But that's a really great way to shift income from your higher tax bracket down to their non-existent tax bracket.   The Dental A Team (20:21) Totally.   Right?   Alexis Gallati (20:40) and you can then put that money into a Roth IRA for them. And if you do that, let's say over like a 10 year period in 2026, that amount is 7,500 is the max you can put in. They're easily, by the time they're age 65, gonna have at least 2 million plus dollars in savings. So it's a really great way to create a legacy for your kids and give them a little headstart.   The Dental A Team (20:48) Mm-hmm.   Yeah, that's amazing. And I think so many people are like, I don't know how to help my kids with college or different things like that. And it's like, these are great ways to prepare them for the future for when they retire for things like that. I mean, how awesome I know a couple of ⁓ doctors because   The bulk of our audience, Alexis, are not W-2 earners. They are self-employed, like dental practice owners. ⁓ But I know that there were several that didn't tell their kids that they had done this for them. And then the surprise when they graduated college of, we've been putting this into place for you. I mean, shoot, that money's going to go to the government or to your kids. Why not invest in your children? You're going to pay that money regardless. So ⁓ definitely think that that's such a brilliant idea. And I've heard people, they're like,   their real job, like they have to have a real job. They're like a paper shredder. Like they like literally shred the paper or they open the mail or they like pick out the cards or they pick out the toys for the prize boxes, like actual legit jobs that they employ them for. But I think what an amazing gift and legacy to give your kids as well.   Alexis Gallati (21:51) they   Yeah, exactly. All four of my children are, obviously cerebral isn't a dental practice, but they're hired through cerebral. So that way they are earning enough to put that money into their Roth IRA. ⁓ And a lot of ⁓ my clients are like, man, I don't know what my kids can do. And like you said, there's a lot of admin work that they can do. Even a seven-year-old can.   like you said, shred paper, stamp envelopes. They can help with doing their ABCs and filing things away if you're an older ⁓ practice owner and they have ⁓ still the paper file system. ⁓ yeah, it really is a wonderful way to not only teach responsibility, but also to save. ⁓ I highly recommend ⁓ doing that. And even if you have parents that you financially support, you could even   The Dental A Team (22:45) Yeah.   Yeah.   Alexis Gallati (23:02) go and hire your parents through your practice ⁓ and write off their support. Of course, again, they need to also have a legitimate job in the business. with parents, you have to be careful if they have any benefits like social security or Medicare. Then you just want to make sure that you're not pushing them out of those benefits because of their income ⁓ or making any part of their social security taxable. So that takes a little bit more. ⁓   finesse than hiring a child.   The Dental A Team (23:36) No, that's great. That's a really good idea too, because I hadn't thought about parents. I have heard about children, but you're right, parents are retired. And if there's ways that you can support and give back rather than like, again, I love the government. I am happy to pay taxes, but if there's ways that I can support my own family, ⁓ I think it's great because I'm going to pay that money anyway, but paying it to people that I love and care about is really a great idea.   Alexis Gallati (24:00) Yeah. Another popular one I'm sure that you've seen on TikTok or other social media is the Augusta rule. ⁓ and this is where you're renting your home to your business. ⁓ and this is perfect example where documentation is absolutely critical. ⁓ but basically what happens is you rent your home to your business for 14 days or less. Those days do not have to be consecutive and your business gets to   The Dental A Team (24:07) Mm-hmm.   Alexis Gallati (24:28) right off the cost of that rent. So obviously lowers your taxes. But then you as the individual do not have to pay tax on that rental income. Now, if you do it for 15 days and you've ruined the strategy and you have to pay tax on all 15 days. So that's really important you do 14 days or less. But this is again a really great way if you have monthly board meetings, that's 12 days right there.   Or if you have employee parties, if you have colleagues over in discussing business, though, as long as you have a rental agreement in place between yourself and your business, and you document through meeting minutes everything that occurred during that event, then that is the documentation that the IRS would need in order to substantiate that.   strategy. And obviously a reasonable rental rate as well.   The Dental A Team (25:27) Yeah, no, didn't realize,   I did not realize that you needed a rental agreement. Can you expand more on that? like we check all the Airbnb's and the VRBO's in the area to see what does our house actually go for and like keep that documented every single year and then have an actual agenda and like have it in the calendar. So it's in our Google calendar. It's got an agenda. It's got a PDF didn't attach. But how does the rental agreement work? like, yeah, how do you, I didn't realize that that was a necessary piece to it.   Alexis Gallati (25:57) Yeah, so you can even just use ChatGPT to create it. ⁓ But essentially what you do is it's just that agreement between the business and personal. So ⁓ you just want to think about it like any other rental that you would do. If you were to go to a conference room in a hotel, for example, or go rent that Airbnb, you're going to be signing some sort of agreement saying that this can happen.   that this event can happen on this date. ⁓ you can either do one agreement for the entire year, spelling out like, here are the days that we're going to be doing these things, ⁓ or you can have an agreement for each time that it happens.   The Dental A Team (26:43) Very cool. That's super helpful. Yeah, I do love the addresses for all anything people. And I mean, I've had CPAs and like, don't go crazy. Like that's where I say like check Airbnb, check VRBO like what you think your house is worth versus what market value says your house is worth. Like, let's make sure that we are accurate on that. But yeah, that's definitely an amazing one that I think is great for offices to surely do.   Alexis Gallati (26:51) Yes.   Yep. Go and get two to three comps. So then that way can just take an average. I feel like that's a very safe way to, ⁓ show reasonableness. You're not just like, Hey, I'm taking the highest one on the block. You know, it's taking a few of them.   The Dental A Team (27:21) Totally. No, definitely agree. I love that. Okay, Alexis, what other ideas? know we're, I'm like just like sitting here. I'm like, I love this writing it down. Great ideas. What are some of the ones that like, yeah, anything else that's going to save us? Um, because like taxes are taxes and we are going to pay them, but like, what else can we do to, like you said, Bill Gates or, um, like Warren Buffett, what are the things that you found for like these higher net worth earners? Like, do they need to get into real estate and like use the big, beautiful tax bill or like,   Alexis Gallati (27:23) Yeah.   Okay.   The Dental A Team (27:50) anything else that you've seen that like really moves the noodles or is like, no, just the small consistent things are really going to help them out.   Alexis Gallati (27:57) Yes, well, they all help out. ⁓ But if you are looking for more of that, hey, Alexis, what's like Hail Mary that I can be doing to act to really save? ⁓ You can look at real estate. ⁓ That could be a whole podcast by itself. ⁓ But in general, you you tend to ⁓ get into real estate when you're not talking about like reets or things I can do through the stock market.   The Dental A Team (28:14) Right.   Alexis Gallati (28:26) ⁓ You're either doing like real estate syndications, ⁓ direct ownership, like long-term rentals or short-term rentals. And ⁓ each of those are treated differently and have different ways of making that ⁓ a tax deduction for yourself. So when it comes to, in general, ⁓ real estate syndications, this is where you're   The Dental A Team (28:49) Mm-hmm.   Alexis Gallati (28:54) buying into a partnership that maybe owns an office building. And you go in with other partners and ⁓ it's syndicated. So it's very passive. There's no way for you to write off any losses in that current year. ⁓ When it comes to direct ownership, the IRS basically says, hey, that real estate is considered passive unless you have real estate professional status or you do that short-term rental   deduction or excuse me, short-term rental exclusion. And so what ⁓ happens if you can qualify for the short-term rental exclusion or real estate professional status is that those what would have been passive losses that you can't use against your current income will be considered active losses. And then you can use it against your   active income, when I say active income, things like your W-2 or your business. So you're getting a current year deduction from that. And you can do cost segregation study to help accelerate depreciation. ⁓ So this is very, very much in the nutshell sort of explanation. ⁓ But it can really be a great way to lower your taxes if   The Dental A Team (29:57) Mm-hmm.   Yeah.   Alexis Gallati (30:16) you essentially want a second job. Just know that real estate is not as passive as the social media gurus go and ⁓ try to glamorize. It really does take a lot of extra work. You want to make sure that you are following the rules properly so that you can get that tax benefit in the current year. ⁓ But if you   The Dental A Team (30:19) Yeah.   Alexis Gallati (30:41) do have that prerogative and you want to learn and get do things properly, then it can really save you quite a bit of money.   The Dental A Team (30:48) Yeah. Are there any other things, Alexis, that are like real estate that save that much but don't require that much work? I'm asking you for the weight loss drug of taxes, please. What's our easiest way with the most amount of bang for buck that you've seen? These are the big hits that if you want, because agreed, real estate's great. If you do that short-term thing, but it is a lot of work. With the big, beautiful tax bill that came through, that 100 % depreciation is pretty fantastic. But like you said,   Alexis Gallati (30:54) Yes.   Mm-hmm.   The Dental A Team (31:17) got to have it rented out, you got to have the pieces, you got to like reno it like there are and you have to have it done by the end of the year and like it's a stressful zone. ⁓ So are there other things that you've seen that might be like 50 or 100 or 200,000 off taxes that aren't necessary real estate? The Augustus one, yes. Like paying people, there's things but is there anything else you've found that are like some of those bigger chunks that maybe people don't think about they don't recognize? Yes of course they're going to take a little bit more work but...   Alexis Gallati (31:17) You gotta work for it.   The Dental A Team (31:45) that you found that could be benefits to our audience.   Alexis Gallati (31:48) OK, so let's talk about my Hail Mary for tax savings. I   love this one towards the end of the year because you're going to want to know, have a good idea of where your tax situation is going to end up. So I use this a lot for year end planning. And this is oil and gas. When you ⁓ invest in oil and gas, again, just like with real estate, there's a lot of different options.   But my favorite is our drilling funds and this is where you invest in a partnership that owns oil and gas wells and these this allows you in that first year to Essentially write off usually somewhere between 80 to 95 percent of the investment that you've put in So let's say you invest a hundred thousand dollars Then you're getting about and let's say conservatively an eighty thousand dollar deduction that can go a   against your ordinary income. So if you're W2 or your business. usually, a good rule of thumb is that, let's say, if you're putting in $100,000, you're saving $30,000 in tax. You're putting in $200,000, you're saving $60,000 in tax. And then after year one, you're earning overall, during the life of the investment, about a 2x   The Dental A Team (33:10) Bye.   Alexis Gallati (33:11) you put   100,000, you're getting about 200,000 back. And so it's considered a very conservative investment. And just because the length of the investment, and this is one of the cons of it, is that it's usually about a 10 to 12 year period. So it's generally only about a 7 % return on investment over the life of the investment. the great thing about it is that   you let's say if you did put in that hundred thousand, you're getting that 30,000 in savings, and then you can go put that into something else that will earn you even more money. So then this is something that you can do every single year. And, you know, just depends on how much money you want to save and so that how much you put in for that investment.   The Dental A Team (33:57) Gosh, that's such a good one. And these are things of like just fun, like tips and topics. Like I said, it's the rules of monopoly. I caught like, how do we play tax strategy better? Alexis, what are any like resources? I feel like you guys have some resources. Like I feel the world of tax is so daunting. And so it's like, we hear from podcasts and we hear snippets and we see TikTok and it's like real estate games. like, where do people go if they like want to dig a little bit deeper and really become like more tax expert and more tax savvy and.   like tax strategy, like what are any resources you found or ways for people just to become a little bit more literate in the tax world.   Alexis Gallati (34:33) Yes, so ⁓ of course I'm to do a little shameful plug. My book, The ⁓ Advanced Tax Strategies for Medical Professionals, it's really just that it's a brain dump of all different types of strategies, whether it's for your business or W-2 only, charitable, these alternative investments. And so it's really a space.   The Dental A Team (34:36) as you should.   Alexis Gallati (34:58) for readers to learn more about their options. So then that was the way they can go online and do more research or bring it to their current advisor. So, you know, it's just about opening those possibilities. Otherwise, you know, one resource that is really great for especially medical professionals is the White Coat Investor that Dr. Dali, he has a wonderful, wonderful site and he puts out really good material.   The Dental A Team (35:11) Yeah.   Alexis Gallati (35:25) when it comes to not only taxes, but also for ⁓ just finances in general. And then, of course, on ⁓ CerebralTaxAdvisors.com, our website has wonderful ⁓ material that I put out all the time. There's lots of goodies there, as well as ⁓ different resources and worksheets and stuff like that.   The Dental A Team (35:52) Yeah, no, that's super helpful.   But Alexis, what do you find ⁓ as you go through this? Like one, how often are you meeting with your clients? Because I feel like so many CPAs and tax strategists meet with them in like December 1st and they're like, hey, you owe this much money. Is that how you guys plan? Like how should tax planning actually work?   or is that normal? Like I'm just trying to find a vibe of how this should work in the industry.   Alexis Gallati (36:15) Yeah.   Yeah. So when a medical professional first starts working with us, I design a tax plan for them. And that's really critical because right then and there, OK, what can we be doing to dramatically lower your taxes, legally, of course, and set you up for success? And then we meet with our clients at minimum twice a year. So we do a mid-year tax projection and a year-end tax projection.   The Dental A Team (36:34) course.   Alexis Gallati (36:45) And especially with medical professionals, your income is so variable throughout the year, depending upon insurance reimbursements or seasonality and things like that. And so we really want to make sure that we have a good, clear understanding, good six plus months in advance. Hey, what are you going to be owing tax wise? What does cash flow look like? What quarterly estimated payments do you need to make?   All of these things should not be a surprise. So that's why when I built Cerebral in the packages we have, I was really focused around how do we eliminate those surprises.   The Dental A Team (37:23) Yeah, no, I love that. that's super helpful because I feel like so many just wait till December and it's like, no, like there's things I could have been doing and if I would have known. So that's super helpful. And then I think the other question is like, okay, you guys are tax strategy. Are you CPA? Are you bookkeeping? Like kind of differentiate. Are you in the financial advisor world? Like what specifically would we say I need you for XYZ, but I'm going to need these people again, like marketing, right? Like what facet of my wealth management are you?   and who do I need paired with you?   Alexis Gallati (37:54) Yep, so we are your tax compliance, tax planning, your bookkeeping, and CFO services, and also business advising as well. So we're able to set up entities for you ⁓ as well as provide ⁓ just a lot of the years and years of experience that we have in running businesses and seeing different types of practices, et cetera. ⁓ We are not investment advisors, so we won't   say, buy Coca-Cola versus Pepsi. But we will introduce you to different investments that have tax benefits. And one very unique quality of Cerebral that's very different from other firms is that we do not take any commissions or kickbacks on any strategies we recommend or vendors we recommend. And we don't sell any products. So we're very education-based. I'm very focused on   you understanding your options so you can make a educated decision on what you want to move forward with. And then we are a white glove done for you firm that will implement those strategies on your behalf and make sure they're reported properly on your tax returns. Because that's what we've found being in this industry, especially specializing in medical professionals, is there's a lot of people out there that know about these strategies.   but they do not know how to implement them properly. And that honestly is 80 % of the fight when it comes to doing any of these strategies.   The Dental A Team (39:26) Yeah, no, that's incredible. So, and again, this is just like naiveness on my side. Do I need a CPA or are you guys the replacement of a CPA?   Alexis Gallati (39:35) Yeah, we're the replacement of CPA. We are CPAs. We are EAs. So we are taking care of your tax preparation, so personal and business. We do it all. I try to keep these packages as comprehensive as possible because I hate being nickel and dined. communication's a top priority for us. And so we don't want our clients to hesitate whatsoever to connect with us. And so that's why we don't.   The Dental A Team (39:56) Totally.   Amazing.   Alexis Gallati (40:05) shot like I, my gosh, I just got like a bill from my attorney the other day and it was for stuff that I talked to him about like in August. I'm like, I hate those pop-up bills. So that's yeah, that's, why I try to make it as comprehensive as possible.   The Dental A Team (40:10) Yep.   Right.   Awesome.   No, that's fantastic. That's really helpful. And I know a lot of people are very nervous to switch from their CPA. CPAs, feel like we're so embedded and we trust them with our souls. Truly, I see this. ⁓ So is there complementary calls we have with you? how do we start with that? Because I know, honestly, untangling from a CPA is such a pain. It is so annoying. so ⁓ how does that process work if people want to work with you, Alexis?   Alexis Gallati (40:46) So the best thing you can do is go to our website and go to the contact page. And you will ⁓ go through a very quick questionnaire to make sure that you're a good fit for us, because we also want to make sure we're a good fit for you. And we will ⁓ have a tax discovery session. And during that session, we will. We'll talk about what your needs are and what it's like to work with us. ⁓ I'm very focused on that return on investment. We actually have a guarantee.   with the design of our plans that I will save you at least two times what you pay us in ⁓ tax savings or you get the plan for free. And on average, our clients actually achieve 4.5 multiple with the design of our plans. So again, it doesn't make sense for us to work together if I can't save you more than what you're paying us.   The Dental A Team (41:39) That's amazing. No, that's incredible. And that's a great guarantee. And ⁓ then let's say hypothetical, we do get audited. How often do you guys go through audits and like success rate? Like I'm imagining if you were three years in IRS, you're probably pretty fantastic at that. But these are always things that I'm just curious. Like how does that work? And how often are your clients audited? And like, how is your success rate on that? And if you don't want to share this, I hope you do. We're just going to go for it. Like, yeah, I'm just going to ask the weird questions. Why not?   Alexis Gallati (42:01) Yeah.   I love the weird questions. They're the best. So yeah, that's one thing I can never guarantee that you won't be audited because of course there are always random audits that happen. We've only had three audits since I started Cerebral over 10 years ago. In 2014, I started Cerebral. ⁓ And ⁓ one of them was for the mortgage interest deduction. there's a limitation in that.   The Dental A Team (42:18) It's incredible.   Alexis Gallati (42:28) Um, and that was just, unfortunately, a client had not provided the correct information. And so we were easily able to just change it and be on our way. Um, and then another two were regarding actually real estate professional status. And that was just New York state saying, Hey, like we don't, we don't think that you're actually qualified for this. we're like, Oh, yeah, we do. Here's the paperwork. And they're like, Oh, okay. See you later. So yeah.   The Dental A Team (42:50) Yeah.   That's amazing.   That's a huge thing. And I'm so glad I asked the question because I think for me, that's something I'm curious on of like, I get it. Like you said, you can't guarantee that, but as long as you back in, do you guys charge extra for those audits or is that part of the plan? Like, nope, we stand behind it. Like, how does that work? Cause I know there's some firms that I have chatted with and if we do get audited, it's like 375 an hour for the audit. And I'm like, okay, like I'll just plan for that. But how does that work for you guys?   Alexis Gallati (43:18) Yep, so we back up all of our work and all of our packages. If you do receive a notice for anything that we prepare, you send it to us and we help you take care of it. So yeah, we 100 % back up our work. If you come start working with us and you have some a notice from a year that we didn't handle, like we didn't prepare, we'll still help you handle it. But that would be just.   at our hourly rate, depending upon the extensiveness of the notice. But to go back to your original question about making that change, I 100 % get it, especially if you've been with somebody for so long. And so you just have to look at that cost benefit and see, hey, staying with this person, how much is that costing me in tax savings versus   The Dental A Team (44:01) Right.   Alexis Gallati (44:12) going with somebody like cerebral and we try to go and make that process as seamless as possible when it comes to getting ⁓ up to date in your history and then ⁓ getting access to your bookkeeping and getting your tax returns. ⁓ And so, because I completely understand it can be daunting, but. ⁓   Happy to have a conversation around it when we meet about the discovery session and to see if it's something you'd want to move forward with.   The Dental A Team (44:43) Amazing. Alexis, has been such a great podcast and I just love meeting great individuals. I love how much you have a passion for the law and for the tax wealth and it's your own life and your own livelihood. So if people want to reach out, I know you said it before, how do they connect with you? So yeah, they can get started if they're interested.   Alexis Gallati (45:01) Yeah. So you can Google us or just go to CerebralTaxAdvisors.com. And which by the way, the reason why I have cerebral is because my husband is a private practice neurosurgeon and my dad's a retired private practice neurologist. hence cerebral in the brain. So if y'all can remember. But yeah, so CerebralTaxAdvisors.com is the best way to get a hold of us.   The Dental A Team (45:14) There you go.   I love it. Yeah.   Alexis Gallati (45:27) ⁓ And I look forward to potentially talking with y'all.   The Dental A Team (45:32) Well, Alexis, thank you so much for this. And for all of you listening, I hope you take advantage between now and April 15th. I hope you just like have a conversation. I'm always pro. I love CPAs. My CPA listens to this podcast and I'm always interested in meeting new people like Alexis, chatting with them. Are there different ways that they can benefit me? Because yes, I love my CPA, but I love more than that saving money and learning new strategies that maybe I didn't know about. So Alexis, I really hope a lot of them reach out to you, connect with you and for   All of you listening, thank you for listening. I'll catch you next time on the Dental A Team Podcast.  

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple's Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players. Sponsored by Stuff: Stuff helps you get everything out of your head and into a simple, elegant system—closing open loops and reducing mental stress. Use code 9TO5 at checkout for 50% off your first year. New episodes of 9to5Mac Daily are recorded every weekday. Subscribe to our podcast in Apple Podcast or your favorite podcast player to guarantee new episodes are delivered as soon as they're available. Stories discussed in this episode: Apple's search deal with Google could face renewed scrutiny as DOJ appeals antitrust ruling iTunes might be more popular than you think, per report New iPhone Fold specs revealed, including design, cameras, more Leaker says iPhone Fold will have the largest battery yet, by a lot Listen & Subscribe: Apple Podcasts Overcast RSS Spotify TuneIn Google Podcasts Subscribe to support Chance directly with 9to5Mac Daily Plus and unlock: Ad-free versions of every episode Bonus content Catch up on 9to5Mac Daily episodes! Don't miss out on our other daily podcasts: Quick Charge 9to5Toys Daily Share your thoughts! Drop us a line at happyhour@9to5mac.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show.

Google said it plans to spend at least $55bn more on capital expenditure this year than Wall Street had forecast, US tech stocks were hit by a fresh wave of selling on Wednesday, and the FT's Chris Cook talks about the challenges of unpacking millions of documents on Jefferey Epstein. Plus, OpenAI senior staff are leaving because the company is prioritising ChatGPT. Mentioned in this podcast:Google adds $55bn to capex plans as it boosts AI spendingUS tech stocks hit with fresh wave of selling as chipmaker AMD tumblesPolice launch criminal investigation into Mandelson over Epstein scandalOpenAI's ChatGPT push triggers senior staff exitsNote: The FT does not use generative AI to voice its podcasts Credit: NBC NewsToday's FT News Briefing was hosted and edited by Marc Filippino, and produced by Fiona Symon, Victoria Craig and Sonja Hutson. Our show was mixed by Kelly Garry. Additional help from Gavin Kallmann, Michael Lello and David da Silva. Our executive producer is Topher Forhecz. Cheryl Brumley is the FT's Global Head of Audio. The show's theme music is by Metaphor Music. Read a transcript of this episode on FT.com Hosted on Acast. See acast.com/privacy for more information.

Have you ever randomly felt the urge to clean out your closet… scrub your shower… reorganize a drawer… or deep clean a space that wasn't even on your to-do list? Same. In this episode, I'm sharing what I call The House Theory — the idea that the parts of your home you feel called to declutter, clean, or reorganize might be reflecting something deeper happening in your subconscious. We're talking about how our homes carry energy, how decluttering can be a form of moving meditation, and why this season (hello, Year of the Snake + Lunar New Year) feels like the perfect time to shed what's no longer meant to come with you. Plus: postpartum bras, dusty corners, and why I will absolutely never go commando. Ever. In this episode, we cover: Why I decluttered 27 bags and it still looks like nothing happened The connection between seasonal rhythms and our instinct to reset our homes How different rooms can represent different parts of your subconscious The symbolic meaning of spaces like basements, bathrooms, closets, and kitchens How cleaning can become a spiritual practice (without being weird about it) The Year of the Snake, shedding old energy, and making room for what's next How to use intention to create a real internal shift through external change If you've been feeling heavy, stuck, uninspired, or like you're craving a reset… this episode might be your sign to clear a corner and see what shifts. ___________________ Instagram post referenced in the episode. The caption reads: Wait til you hear my theory on how our homes represent our subconscious minds and each space represents something different within us.

Thanks to Tourism Tasmania, I'm on the ground in Maydena this week, riding the trails, soaking up the atmosphere, and bringing you content straight from Red Bull Hardline. After day two of practice, I was invited to host a live show in front of a packed Maydena crowd, where I sat down with three riders taking on Hardline for the very first time, Mikayla Parton, Ryan Gilchrist, and Aaron Gwin. Different backgrounds, different careers, same task ahead of them. We talk honestly about the fear that comes with hitting these features for the first time, how each of them is working through that, and what it takes to go from simply surviving the track to actually riding it at race pace. This is a fun, open, and insightful conversation with three of the best in the sport, recorded live in Tasmania. So sit back, hit play and check out this Hardline Tasmania live show with Mikayla Parton, Ryan Gilchrist and Aaron Gwin. You can also watch this episode on YouTube here. You can find Maydena Bike Park on Instagram @maydenabikepark or their website maydenabikepark.com. Thanks to Tourism Tasmania for making this episode possible. Tasmania is a dream MTB destination and you can find info on all their amazing riding spots here. You can watch the racing live here. Podcast Stuff Patreon I would love it if you were able to support the podcast via a regular Patreon donation. Donations start from as little as £3 per month. That's less than £1 per episode and less than the price of a take away coffee. Every little counts and these donations will really help me keep the podcast going and hopefully take it to the next level. To help out, head here. Merch If you want to support the podcast and represent, then my webstore is the place to head. All products are 100% organic, shipped without plastics, and made with a supply chain that's using renewable energy. We now also have local manufacture for most products in the US as well as the UK. So check it out now over at downtimepodcast.com/shop. Newsletter If you want a bit more Downtime in your life, then you can join my newsletter where I'll provide you with a bit of behind the scenes info on the podcast, interesting bits and pieces from around the mountain bike world, some mini-reviews of products that I've been using and like, partner offers and more. You can do that over at downtimepodcast.com/newsletter. Follow Us Give us a follow on Instagram @downtimepodcast or Facebook @downtimepodcast to keep up to date and chat in the comments. For everything video, including riding videos, bike checks and more, subscribe over at youtube.com/downtimemountainbikepodcast. Are you enjoying the podcast? If so, then don't forget to follow it. Episodes will get delivered to your device as soon as it's available and it's totally free. You'll find all the links you need at downtimepodcast.com/follow. You can find us on Apple Podcast, Spotify, Google and most of the podcast apps out there. Our back catalogue of amazing episodes is available at downtimepodcast.com/episodes Photo – Downtime Podcast

Shares of Google parent Alphabet fell after its quarterly report, despite beating estimates. Citi analyst Ron Josey explains the weight of AI spending on profit margins. After President Trump gave an interview to NBC's Tom Llamas, Senator Bernie Moreno (R-OH) discusses the President's pick for Fed chair, Kevin Warsh. Sen. Moreno also weighs in on the Department of Justice's case against the current Fed chair, Jay Powell. Ahead of the Super Bowl, CNBC's Contessa Brewer reports on the weekend wagers boosting traffic on sportsbooks and prediction markets. Jonathan Cohen, author and head of the American Institute for Boys and Men Sports Betting Policy Hub, underscores the risks of game day bets for financial and mental wellbeing. Plus, fallout from the Epstein files continues. Ron Josey - 4:42Senator Bernie Moreno - 17:12Contessa Brewer - 27:08Jonathan Cohen - 31:57 In this episode:Becky Quick, @BeckyQuickJoe Kernen, @JoeSquawkAndrew Ross Sorkin, @andrewrsorkinCameron Costa, @CameronCostaNY Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Carl Quintanilla, Jim Cramer and David Faber kicked off the hour with a look at new numbers out of Google parent Alphabet - as they project huge AI spending in 2026 that could top $185B in 2026. Plus: hear what part of tech Cramer's calling a "winner take all" market - and the stocks he's calling a buy here... Along with a deep-dive on the chips: as memory shortage concerns hit shares of Qualcomm, and Arm CEO Rene Haas joins the team to breakdown new numbers from his company.  Around the edges: the anchors broke down new comments from the President around possible rate cuts ahead, Estée Lauder's tariff warning sending shares slumping, and Bitcoin's fresh move lower.  Squawk on the Street Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

he podcast dives into the explosive advances in agentic AI, where developers and even Fortune 100 companies are racing to use powerful tools like Gastown, despite their unfinished and sometimes dangerous edges. If you thought ChatGPT was a revolution, wait until you hear how developers are orchestrating armies of AIs with real-world impact. Anthropic's Move Into Legal Is Sinking Data Services Stocks Data centers in space makes no sense The hitchhiker's guide to Musk's SpaceX memo Two kinds of AI users are emerging. The gap between them is astonishing. Does AI already have human-level intelligence? The evidence is clear - Nature OpenAI will retire several models, including GPT-4o, from ChatGPT next month Jensen Huang says Nvidia would love to back an OpenAI IPO, and there's 'no drama' with Sam Altman Firefox will soon let you block all of its generative AI features Salesforce signs $5.6B deal to inject agentic AI into the US Army HHS Is Making an AI Tool to Create Hypotheses About Vaccine Injury Claims French office of Elon Musk's X raided by Paris prosecutor's cybercrime unit An AI Toy Exposed 50K Logs of Its Chats With Kids To Anyone With a Gmail Account Darren Aronofsky's AI Studio Used Artificial Intelligence Tools for Revolutionary War Animated Series — but Hired Human Actors to Voice Founding Fathers Forget Hinge or Bumble. This App Promises a Personal AI Matchmaker Scientists Launch AI DinoTracker App That Identifies Dinosaur Footprints Project Genie: Experimenting with infinite, interactive worlds Anthropic Takes Aim at OpenAI's ChatGPT in Super Bowl Ad Debut Move to Ban Social Media for Kids Gains Traction in Europe The Matrix Resurrections Is a Messy, Imperfect Triumph The Thatcher Effect and other Optical Toys Fascinating Research: AIs are highly inconsistent [i.e., random] when recommending brands or products Hosts: Leo Laporte, Jeff Jarvis, and Paris Martineau Guest: Steve Yegge Download or subscribe to Intelligent Machines at https://twit.tv/shows/intelligent-machines. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: joindeleteme.com/twit promo code TWIT monarch.com with code IM zscaler.com/security helixsleep.com/machines

BYU football head coach Kalani Sitake joined Cougar Tracks with KSL Sports BYU Insider Mitch Harper to lookahead to the 2026 season. They put a bow on the Signing Day class, discussed the transfer portal, and coaching staff changes. BYU basketball suffered its third consecutive loss in a 99-92 setback at Oklahoma State. Unpacking the issues along with Kevin Young discussing his disappointment in the derogatory chants towards The Church of Jesus Christ of Latter-day Saints. Subscribe to the Cougar Tracks Podcast to stay up-to-date with all the daily episodes. Cougar Tracks is on YouTube and X every weekday at Noon (MT), and KSL NewsRadio at 6:30 p.m. (MT). Apple: https://podcasts.apple.com/us/podcast/cougar-tracks/id1146971609 YouTube Podcast: https://kslsports.com/category/podcast_results/?sid=2035&n=Cougar%20Tracks Spotify: https://open.spotify.com/show/2NCF1KecDsE2rB1zMuHhUh Download the KSL Sports app Google: https://play.google.com/store/apps/details?id=com.bonneville.kslsports&hl=en_US  iOS: https://apps.apple.com/us/app/ksl-sports/id143593 Mitch Harper is a BYU Insider for KSLsports.com and hosts the Cougar Tracks Podcast daily on KSL Sports YouTube and KSL NewsRadio (SUBSCRIBE). Harper also co-hosts Cougar Sports Saturday (12–3 p.m.) on KSL NewsRadio. Follow Mitch’s coverage of BYU athletics in the Big 12 Conference on X (formerly Twitter) and Instagram: @Mitch_Harper. Want more coverage of BYU sports? Take us with you wherever you go. Download the new and improved KSL Sports app from Utah’s sports leader. Allows you to stream live radio and video, keeping you up-to-date on all your favorite teams.

Today's Poll Question at Smerconish.com: "Are major tech companies an appropriate target for those protesting ICE policies?" Michael examines a growing protest strategy urged by NYU Professor Scott Galloway: a coordinated, month-long boycott of dominant tech companies to pressure the Trump administration over immigration enforcement. The episode explores the logic behind targeting market leaders like Amazon, Apple, Google, and Microsoft—even when they have no direct ties to ICE—versus companies that actively contract with the agency. Smerconish weighs the effectiveness, fairness, and consequences of using economic leverage as political protest, while revisiting the dangers of overheated rhetoric in the immigration debate and asking whether market disruption is a meaningful path to change. Listen here, then cast your ballot! Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Thank you to our sponsors:Earnin: Download EarnIn today! Spelled “E” “A” “R” “N” “I” “N” in the Google play or Apple app store.Prize Picks: Visit https://prizepicks.onelink.me/LME0/GJ and use code GJand get $50 in lineups when you play your first $5 lineup!Master Class: Right now, our listeners get an additional 15% off any annual membership at https://www.MASTERCLASS.com/GJZocDoc: Visit https://www.Zocdoc.com/GJThis week on the Gin & Juice Podcast, the sisters Melissa and Mel recap Melissa's first-ever Sundance experience, spill the tea on Salt Lake City, and review Lisa Barlow's watery tequila. Then Melissa talks about when the parents get kicked out of a high-school soccer game, followed by Grammy reactions, thoughts on Justin Bieber, and a real conversation about who should (and shouldn't) speak out publicly. Plus, reality TV chaos with The Traitors and Real Housewives of Salt Lake City. 

In this episode of the Independent Dealer Podcast, hosts Jeff Watson and Luke Godwin sit down with compliance expert Steve Levine from Ignite Consulting to discuss the biggest compliance challenges facing auto dealers in 2025.What You'll Learn:Why state Attorney Generals are getting more aggressive with dealer enforcementHow to properly manage and document customer complaintsWhat constitutes a "complaint" and why it matters for your dealershipDocument retention requirements and best practicesNew FTC rules on Google reviews and compensation disclosureWebsite compliance issues including stock image licensingThe importance of annual document reviewsKey Topics Covered:State regulator activity and AG investigationsComplaint management systems that actually workFee transparency and profit center scrutinyBetter Business Bureau complaint trackingBHPH dealer-specific compliance considerationsGoogle review regulations and FTC enforcementWebsite copyright and licensing issuesAbout Steve Levine: Steve Levine is a compliance consultant with Ignite Consulting Partners, specializing in helping independent dealers stay compliant with ever-changing state and federal regulations.Resources: Contact Steve: info@ignitecp.com Website: igniteconsultingpartners.com Compliance Unleashed Conference - April (NABD United)Support the businesses that support the podcastBuckeye Risk ServicesReinsurance, tax planning, and long-term wealth strategies built specifically for independent dealers.https://theindependentdealer.com/buckeyeBlytzPayBuy Here Pay Here payment processing with fast funding, text-to-pay, and real dealer-focused support.https://theindependentdealer.com/blytzpayIturan GPSGPS and payment technology for BHPH and retail dealerships focused on asset protection, recovery tools, and customer management.https://theindependentdealer.com/ituranFollow & Connect Website: www.theindependentdealer.com Email: info@independentdealer.com Facebook Group: @independentautogroup Luke Godwin: @lukegodwin Jeff Watson: /sendtojeffwLike, subscribe, and share this episode with another dealer who needs a fresh perspective.

Join us LIVE on Mondays, 4:30pm EST.A weekly Podcast with BHIS and Friends. We discuss notable Infosec, and infosec-adjacent news stories gathered by our community news team.https://www.youtube.com/@BlackHillsInformationSecurityChat with us on Discord! - https://discord.gg/bhis

This episode is part of our Client Seat series, where financial coaches get real-time financial coaching from Kelsa. It's a great opportunity to showcase what goes into a financial coaching session. If you're a financial professional, you can apply to be a guest on a future Client Seat episode.Being a financial coach doesn't mean your own money is always perfect. Different seasons of life require different systems, and sometimes what worked beautifully before stops working entirely.Michelle Kopp is a CPA and financial coach living in Guatemala. Before moving from the U.S., her money was completely under control. Then her family relocated internationally, and everything fell apart. Bills are now paid in cash. Day-to-day spending is cash. She went from total control to tracking every dollar in a Google form, which she hates doing.This week's episode is about what happens when your context changes so dramatically that you have to rebuild. Michelle needed someone else to help her see what she couldn't see on her own. That's completely normal, even for financial professionals.You'll hear how we worked through the comparison trap she'd fallen into, identified what was worth keeping from her previous approach, and created a concrete plan that gives her stability without trying to control every dollar. This is what it looks like to help someone stabilize first before trying to optimize everything at once. Needing to rebuild doesn't mean you're failing. It means your season changed.Links & Resources:How to Create Buy-in - Free WorkshopBe on a future Client Seat episodeJoin the Facebook groupMichelle's websiteKey Takeaways:When your context changes, your old system might not fit anymore. Michelle's Plan Ahead Method (now called SpendFirst™) worked perfectly in the U.S. but couldn't translate to Guatemala's cash-based economy. You're not failing if what used to work stops working.Comparison will keep you stuck. Michelle kept measuring her current spending against what she spent before the move, expecting Guatemala to be cheaper. That comparison made her feel like she was failing instead of recognizing she was rebuilding.Stabilize first, optimize later. The goal isn't to create the perfect system immediately. It's to create enough stability that you can work with what you have, then refine from there.Your effort might be scattered, not insufficient. Michelle was putting in tons of effort tracking every dollar, but that effort wasn't getting her anywhere. Sometimes you need to redirect your energy, not add more of it.Cash needs different routines than digital money. When most of your spending is cash, you can't rely on bank statements to tell you where money went. You need a withdrawal schedule that creates predictability.Even financial professionals need outside perspective. Michelle is a CPA and financial coach, but she couldn't see her own patterns clearly. Sometimes you need someone else to ask questions you can't ask yourself.Progress happens in layers. We didn't try to solve every aspect of Michelle's money in one session. We tackled the biggest chaos creators first so she could build from a stable foundation.

In the security news this week: Residential proxy abuse is everywhere this week: from Google's takedown of IPIDEA to massive Citrix NetScaler scanning and the Badbox 2.0 botnet Supply chain fun time: Notepad++ updates were hijacked Attackers set their sights on: Ivanti EPMM, Dell Unity storage, Fortinet VPNs/firewalls, and ASUSTOR NAS devices Russian state hackers went after Poland's grid Is ICE on a surveillance shopping spree and into hacking anti-ICE apps? Ukraine's war-time Starlink problem is turning into a policy and controls experiment The AI security theme is alive and well with exposed LLM endpoints, OpenClaw/Moltbot/Moltbook fiasco, and letting anyone hijack agents Signed forensic driver for Windows is still an EDR killer The Trump administration's rollback of software security attestation National Cyber Director Sean Cairncross says: “less regulation, more cooperation.” Finally, there are some “only in infosec” human stories: * pen testers arrested in Iowa now getting a settlement, * a Google engineer convicted over stolen AI IP, * Booz Allen losing Treasury work over intentional insider leaks, * and an “AI psychosis” saga at an adult-content platform. Visit https://www.securityweekly.com/psw for all the latest episodes! Show Notes: https://securityweekly.com/psw-912

It’s actually a good thing that some books push you to the edge of your ability to understand. But there’s no doubting the fact that dense, abstract and jargon-filled works can push you so far into the fog of frustration that you cannot blame yourself for giving up. But here’s the truth: You don’t have to walk away frustrated and confused. I’m going to share with you a number of practical strategies that will help you fill in the gaps of your reading process. Because that’s usually the real problem: It’s not your intelligence. Nor is it that the world is filled with books “above your level.” I ultimately don’t believe in “levels” as such. But as someone who taught reading courses at Rutgers and Saarland University, I know from experience that many learners need to pick up a few simple steps that will strengthen how they approach reading difficult books. And in this guide, you’ll learn how to read challenging books and remember what they say. I’m going to go beyond generic advice too. That way, you can readily diagnose: Why certain books feel so hard Use pre-reading tactics that prime your brain to deal with difficulties effectively Apply active reading techniques to lock in understanding faster Leverage accelerated learning tools that are quick to learn Use Artificial Intelligence to help convert tough convent into lasting knowledge without worrying about getting duped by AI hallucinations Whether you’re tacking philosophy, science, dense fiction or anything based primarily in words, the reading system you’ll learn today will help you turn confusion into clarity. By the end, even the most intimidating texts will surrender their treasures to your mind. Ready? Let’s break it all down together. https://www.youtube.com/watch?v=y9HLbY4jsFg Why Some Books Feel “Too Hard” (And What That Really Means) You know exactly how it feels and so do I. You sit down with a book that people claim is a classic or super-important. But within a few pages, your brain fogs over and you’re completely lost. More often than not, through glazed eyes, you start to wonder… did this author go out of his or her way to make this difficult? Are they trying to show off with all these literary pyrotechnics? Or is there a deliberate conspiracy to confuse readers like me? Rest assured. These questions are normal and well worth asking. The difficulty you might feel is never arbitrary in my experience. But there’s also no “single origin” explanation for why some books feel easier than others. It’s almost always a combination of factors, from cognitive readiness, lived experience, emotions and your physical condition throughout the day. This means that understanding why individual texts resist your understanding needs to be conducted on a case-by-case basis so you can move towards mastering anything you want to read. Cognitive Load: The Brain’s Processing “Stop Sign” “Cognitive load” probably needs no definition. The words are quite intuitive. You start reading something and it feels like someone is piling heavy bricks directly on top of your brain, squishing everything inside. More specifically, these researchers explain that what’s getting squished is specifically your working memory, which is sometimes called short-term memory. In practical terms, this means that when a book suddenly throws a bunch of unfamiliar terms at you, your working memory has to suddenly deal with abstract concepts, completely new words or non-linear forms of logic. All of this increases your cognitive load, but it’s important to note that there’s no conspiracy. In Just Being Difficult: Academic Writing in the Public Arena, a variety of contributors admit that they often write for other specialists. Although it would be nice to always compose books and articles for general readers, it’s not laziness. They’re following the codes of their discipline, which involves shorthand to save everyone time. Yes, it can also signal group membership and feel like an intellectual wall if you’re new to this style, but it’s simply a “stop sign” for your brain. And wherever there are stop signs, there are also alternative routes. Planning Your Detour “Roadmap” Into Difficult Books Let me share a personal example by way of sharing a powerful technique for making hard books easier to read. A few years ago I decided I was finally going to read Kant. I had the gist of certain aspects of his philosophy, but a few pages in, I encountered so many unfamiliar terms, I knew I had to obey the Cognitive Load Stop Sign and take a step back. To build a roadmap into Kant, I searched Google in a particular way. Rather than a search term like, “Intro to Kant,” I entered this tightened command instead: Filetype:PDF syllabus Kant These days, you can ask an LLM in more open language to simply give you links to the syllabi of the most authoritative professors who teach Kant. I’d still suggest that you cross-reference what you get on Google, however. If you’re hesitant about using either Google or AI, it’s also a great idea to visit a librarian in person to help you. Or, you can read my post about using AI for learning with harming your memory to see if it’s time to update your approach. Narrowing Down Your Options One way or another, the reason to consult the world’s leading professors is that their syllabi will provide you with: Foundational texts Core secondary literature Commentaries from qualified sources Essential historical references Once you’ve looked over a few syllabi, look through the table of contents of a few books on Amazon or Google Books. Then choose: 1-2 foundational texts to read before the challenging target book you want to master 1-2 articles or companion texts to read alongside In this way, you’ve turned difficulty into a path, not an obstacle. Pre-Reading Strategies That Warm Up Your Reading Muscles A lot of the time, the difficulty people feel when reading has nothing to do with the book. It’s just that you’re diving into unfamiliar territory without testing the waters first. Here are some simple ways to make unfamiliar books much easier to get into. Prime Like a Pro To make books easier to read, you can perform what is often called “priming” in the accelerated learning community. It is also sometimes called “pre-reading” and as this research article discusses, its success has been well-demonstrated. The way I typically perform priming is simple. Although some books require a slight change to the pattern, I typically approach each new book by reading: The back cover The index The colophon page The conclusion or afterword The most interesting or relevant chapter The introduction The rest of the book Activate Prior Knowledge Sometimes I will use a skimming and scanning strategy after reading the index to quickly familiarize myself with how an author approaches a topic with which I’m already familiar. This can help raise interest, excitement and tap into the power of context-dependent memory. For example, I recently started reading Doubt: A History by Jennifer Michael Hecht. Since the Renaissance memory master Giordano Bruno comes up multiple times, I was able to draw up a kind of context map of the books themes by quickly going through those passages. Take a Picture Walk Barbara Oakley and Terence Sejnjowski share a fantastic strategy in Learning How to Learn. Before reading, simply go through a book and look at all the illustrations, tables, charts and diagrams. It seems like a small thing. But it gives your brain a “heads up” about upcoming visual information that you may need to process than prose. I used to find visual information like this difficult, but after I started taking picture walks, I’m now excited to read “towards” these elements. If still find them challenging to understand, I apply a tip I learned from Tony Buzan that you might like to try: Rather than struggle to interpret a chart or illustration, reproduce it in your own hand. Here’s an example of how I did this when studying spaced repetition: As a result, I learned the graph and its concepts quickly and have never forgotten it. Build a Pre-Reading Ritual That Fits You There’s no one-sized-fits-all strategy, so you need to experiment with various options. The key is to reduce cognitive load by giving your mind all kinds of ways of understanding what a book contains. If it helps, you can create yourself a checklist that you slip into the challenging books on your list. That way, you’ll have both a bookmark and a protocol as you develop your own pre-reading style. Active Reading Techniques That Boost Comprehension Active reading involves deliberately applying mental activities while reading. These can include writing in the margins of your books, questioning, preparing summaries and even taking well-time breaks between books. Here’s a list of my favorite active reading strategies with ideas on how you can implement them. Using Mnemonics While Reading On the whole, I take notes while reading and then apply a variety of memory techniques after. But to stretch my skills, especially when reading harder books, I start the encoding process earlier. Instead of just taking notes, I’ll start applying mnemonic images. I start early because difficult terms often require a bit more spaced repetition. To do this yourself, the key is to equip yourself with a variety of mnemonic methods, especially: The Memory Palace technique The Pegword Method The Major System The PAO System And in some cases, you may want to develop a symbol system, such as if you’re studying physics or programming. Once you have these mnemonic systems developed, you can apply them in real time. For example, if you come across names and dates, committing them to memory as you read can help you keep track of a book’s historical arc. This approach can be especially helpful when reading difficult books because authors often dump a lot of names and dates. By memorizing them as you go, you reduce the mental load of having to track it all. For even more strategies you can apply while reading, check out my complete Mnemonics Dictionary. Strategic Questioning Whether you take notes or memorize in real-time, asking questions as you go makes a huge difference. Even if you don’t come up with answers, continually interrogating the book will open up your brain. The main kinds of questions are: Evaluative questions (checking that the author uses valid reasoning and address counterarguments) Analytical questions (assessing exactly how the arguments unfold and questioning basic assumptions) Synthetic questions (accessing your previous knowledge and looking for connections with other books and concepts) Intention questions (interrogating the author’s agenda and revealing any manipulative rhetoric) One medieval tool for questioning you can adopt is the memory wheel. Although it’s definitely old-fashioned, you’ll find that it helps you rotate between multiple questions. Even if they are as simple as who, what, where, when, how and why questions, you’ll have a mental mnemonic device that helps ensure you don’t miss any of them. Re-reading Strategies Although these researchers seem to think that re-reading is not an effective strategy, I could not live without it. There are three key kinds of re-reading I recommend. Verbalize Complexity to Tame It The first is to simply go back and read something difficult to understand out loud. You’d be surprised how often it’s not your fault. The author has just worded something in a clunky manner and speaking the phrasing clarifies everything. Verbatim Memorization for Comprehension The second strategy is to memorize the sentence or even an entire passage verbatim. That might seem like a lot of work, but this tutorial on memorizing entire passages will make it easy for you. Even if verbatim memorization takes more work, it allows you to analyze the meaning within your mind. You’re no longer puzzling over it on paper, continuing to stretch your working memory. No, you’ve effectively expanded at least a part of your working memory by bypassing it altogether. You’ve ushered the information into long-term memory. I’m not too shy to admit that I have to do this sometimes to understand everything from the philosophy in Sanskrit phrases to relatively simple passages from Shakespeare. As I shared in my recent discussion of actor Anthony Hopkins’ memory, I couldn’t work out what “them” referred to in a particular Shakespeare play. But after analyzing the passage in memory, it was suddenly quite obvious. Rhythmical Re-reading The third re-reading strategy is something I shared years ago in my post detailing 11 reasons you should re-read at least one book per month. I find this approach incredibly helpful because no matter how good you get at reading and memory methods, even simple books can be vast ecosystems. By revisiting difficult books at regular intervals, you not only get more out of them. You experience them from different perspectives and with the benefit of new contexts you’ve built in your life over time. In other words, treat your reading as an infinite game and never assume that you’ve comprehended everything. There’s always more to be gleaned. Other Benefits of Re-reading You’ll also improve your pattern recognition by re-treading old territory, leading to more rapid recognition of those patterns in new books. Seeing the structures, tropes and other tactics in difficult books opens them up. But without regularly re-reading books, it can be difficult to perceive what these forms are and how authors use them. To give you a simple example of a structure that appears in both fiction and non-fiction, consider in media res, or starting in the middle. When you spot an author using this strategy, it can immediately help you read more patiently. And it places the text in the larger tradition of other authors who use that particular technique. For even more ideas that will keep your mind engaged while tackling tough books, feel free to go through my fuller article on 7 Active Reading Strategies. Category Coloring & Developing Your Own Naming System For Complex Material I don’t know about you, but I do not like opening a book only to find it covered in highlighter marks. I also don’t like highlighting books myself. However, after practicing mind mapping for a few years, I realized that there is a way to combine some of its coloring principles with the general study principles of using Zettelkasten and flashcards. Rather than passively highlighting passages that seem interesting at random, here’s an alternative approach you can take to your next tour through a complicated book. Category Coloring It’s often helpful to read with a goal. For myself, I decided to tackle a hard book called Gödel Escher Bach through the lens of seven categories. I gave each a color: Red = Concept Green = Process Orange = Fact Blue = Historical Context Yellow = Person Purple = School of Thought or Ideology Brown = Specialized Terminology Example Master Card to the Categorial Color Coding Method To emulate this method, create a “key card” or “master card” with your categories on it alongside the chosen color. Use this as a bookmark as you read. Then, before writing down any information from the book, think about the category to which it belongs. Make your card and then apply the relevant color. Obviously, you should come up with your own categories and preferred colors. The point is that you bring the definitions and then apply them consistently as you read and extract notes. This will help bring structure to your mind because you’re creating your own nomenclature or taxonomy of information. You are also using chunking, a specific mnemonic strategy I’ve written about at length in this post on chunking as a memory tool. Once you’re finished a book, you can extract all the concepts and memorize them independently if you like. And if you emulate the strategy seen on the pictured example above, I’ve included the page number on each card. That way, I can place the cards back in the order of the book. Using this approach across multiple books, you will soon spot cross-textual patterns with greater ease. The catch is that you cannot allow this technique to become activity for activity’s sake. You also don’t want to wind up creating a bunch of informational “noise.” Before capturing any individual idea on a card and assigning it to a category, ask yourself: Why is this information helpful, useful or critical to my goal? Will I really use it again? Where does it belong within the categories? If you cannot answers these questions, either move on to the next point. Or reframe the point with some reflective thinking so that you can contextualize it. This warning aside, it’s important not to let perfectionism creep into your life. Knowing what information matters does take some practice. To speed up your skills with identifying critical information, please read my full guide on how to find the main points in books and articles. Although AI can certainly help these days, you’ll still need to do some work on your own. Do Not Let New Vocabulary & Terminology Go Without Memorization One of the biggest mistakes I used to make, even as a fan of memory techniques, slowed me down much more than necessary. I would come across a new term, look it up, and assume I’d remember it. Of course, the next time I came across it, the meaning was still a mystery. But when I got more deliberate, I not only remembered more words, but the knowledge surrounding the unfamiliar terms also stuck with greater specificity. For example, in reading The Wandering Mind by Jamie Kreiner, memorizing the ancient Greek word for will or volition (Prohairesis) pulled many more details about why she was mentioning it. Lo and behold, I started seeing the word in more places and connecting it to other ancient Greek terms. Memorizing those as well started to create a “moat of meaning,” further protecting a wide range of information I’d been battling. Understanding Why Vocabulary Blocks Comprehension The reason why memorizing words as you read is so helpful is that it helps clear out the cognitive load created by pausing frequently to look up words. Even if you don’t stop to learn a new definition, part of your working memory gets consumed by the lack of familiarity. I don’t always stop to learn new definitions while reading, but using the color category index card method you just discovered, it’s easy to organize unfamiliar words while reading. That way they can be tidily memorized later. I have a full tutorial for you on how to memorize vocabulary, but here’s a quick primer. Step One: Use a System for Capturing New Words & Terms Whether you use category coloring, read words into a recording app or email yourself a reminder, the key is to capture as you go. Once your reading session is done, you can now go back to the vocabulary list and start learning it. Step Two: Memorize the Terms I personally prefer the Memory Palace technique. It’s great for memorizing words and definitions. You can use the Pillar Technique with the word at the top and the definition beneath it. Or you can use the corners for the words and the walls for the definitions. Another idea is to photograph the cards you create and important them into a spaced repetition software like Anki. As you’ll discover in my complete guide to Anki, there are several ways you can combine Anki with a variety of memory techniques. Step Three: Use the Terms If you happened to catch an episode of the Magnetic Memory Method Podcast back when I first learned Prohairesis I mentioned it often. This simple habit helps establish long-term recall, reflection and establishes the ground for future recognition and use. Expand Understanding Using Video & Audio Media When I was in university, I often had to ride my bike across Toronto to borrow recorded lectures on cassette. Given the overwhelming tsunamis of complex ideas, jargon and theoretical frameworks I was facing, it was worth it. Especially since I was also dealing with the personal problems I shared with you in The Victorious Mind. Make no mistake: I do not believe there is any replacement for reading the core books, no matter how difficult they might be. But there’s no reason not to leverage the same ideas in multiple formats to help boost your comprehension and long-term retention. Multimedia approaches are not just about knowledge acquisition either. There have been many debates in the magical arts community that card magicians should read and not rely on video. But evidence-based studies like this one show that video instruction combined with reading written instructions is very helpful. The Science Behind Multi-Modal Learning I didn’t know when I was in university, or when I was first starting out with memdeck card magic that dual coding theory existed. This model was proposed by Allan Paivio, who noticed that information is processed both verbally and non-verbally. Since then, many teachers have focused heavily on how to encourage students to find the right combination of reading, visual and auditory instructional material. Here are some ideas that will help you untangle the complexity in your reading. How to Integrate Multimedia Without Overload Forgive me if this is a bit repetitive, but to develop flow with multiple media, you need to prime the brain. As someone who has created multiple YouTube videos, I have been stubborn about almost always including introductions. Why? Go Through the Intros Like a Hawk Because without including a broad overview of the topic, many learners will miss too many details. And I see this in the comments because people ask questions that are answered throughout the content and flagged in the introductions. So the first step is to be patient and go through the introductory material. And cultivate an understanding that it’s not really the material that is boring. It’s the contemporary issues with dopamine spiking that make you feel impatient. The good news is that you can possibly reset your dopamine levels so you’re better able to sit through these “priming” materials. One hack I use is to sit far away from my mouse and keep my notebook in hand. If I catch myself getting antsy, I perform a breathing exercise to restore focus. Turn on Subtitles When you’re watching videos, you can help increase your engagement by turning on the subtitles. This is especially useful in jargon-heavy video lessons. You can pause and still see the information on the screen for easier capture when taking notes. When taking notes, I recommend jotting down the timestamp. This is useful for review, but also for attributing citations later if you have to hand in an assignment. Mentally Reconstruct After watching a video or listening to a podcast on the topic you’re mastering, take a moment to review the key points. Try to go through them in the order they were presented. This helps your brain practice mental organization by building a temporal scaffold. If you’ve taken notes and written down the timestamps, you can easily check your accuracy. Track Your Progress For Growth & Performance One reason some people never feel like they’re getting anywhere is that they have failed to establish any points of reference. Personally, this is easy for me to do. I can look back to my history of writing books and articles or producing videos and be reminded of how far I’ve come at a glance. Not only as a writer, but also as a reader. For those who do not regularly produce content, you don’t have to start a blog or YouTube channel. Just keep a journal and create a few categories of what skills you want to track. These might include: Comprehension Retention Amount of books read Vocabulary growth Critical thinking outcomes Confidence in taking on harder books Increased tolerance with frustration when reading challenges arise You can use the same journal to track how much time you’ve spent reading and capturing quick summaries. Personally, I wish I’d started writing summaries sooner. I really only got started during grad school when during a directed reading course, a professor required that I had in a summary for every book and article I read. I never stopped doing this and just a few simple paragraph summaries has done wonders over the years for my understanding and retention. Tips for Overcoming Frustration While Reading Difficult Books Ever since the idea of “desirable difficulty” emerged, people have sought ways to help learners overcome emotional responses like frustration, anxiety and even shame while tackling tough topics. As this study shows, researchers and teachers have found the challenge difficult despite the abundance of evidence showing that being challenged is a good thing. Here are some strategies you can try if you continue to struggle. Embrace Cognitive Discomfort As we’ve discussed, that crushing feeling in your brain exists for a reason. Personally, I don’t think it ever goes away. I still regularly pick up books that spike it. The difference is that I don’t start up a useless mantra like, “I’m not smart enough for this.” Instead, I recommend you reframe the experience and use the growth mindset studied by Carol Dweck, amongst others. You can state something more positive like, “This book is a bit above my level, but I can use tactics and techniques to master it.” I did that very recently with my reading of The Xenotext, parts of which I still don’t fully understand. It was very rewarding. Use Interleaving to Build Confidence I rotate through draining books all the time using a proven technique called interleaving. Lots of people are surprised when I tell them that I rarely read complex and challenging books for longer than fifteen minutes at a time. But I do it because interleaving works. Which kinds of books can you interleave? You have choices. You can either switch in something completely different, or switch to a commentary. For example, while recently reading some heavy mathematical theories about whether or not “nothing” can exist, I switched to a novel. But back in university, I would often stick within the category while at the library. I’d read a core text by a difficult philosopher, then pick up a Cambridge Companion and read an essay related to the topic. You can also interleave using multimedia sources like videos and podcasts. Interleaving also provides time for doing some journaling, either about the topic at hand or some other aspect of your progress goals. Keep the Big Picture in Mind Because frustration is cognitively training, it’s easy to let it drown out your goals. That’s why I often keep a mind map or some other reminder on my desk, like a couple of memento mori. It’s also possible to just remember previous mind maps you’ve made. This is something I’m doing often at the moment as I read all kinds of boring information about managing a bookshop for my Memory Palace bookshop project first introduced in this video: https://www.youtube.com/watch?v=utcJfeQZC2c It’s so easy to get discouraged by so many rules and processes involved in ordering and selling books, that I regularly think back to creating this mind map with Tony Buzan years ago. In case my simple drawings on this mind map for business development doesn’t immediately leap out at you with its meanings, the images at the one o’clock-three o’clock areas refer to developing a physical Memory Palace packed with books on memory and learning. Developing and keeping a north star in mind will help you transform the process of reading difficult books into a purposeful adventure of personal development. Even if you have to go through countless books that aren’t thrilling, you’ll still be moving forward. Just think of how much Elon Musk has read that probably wasn’t all that entertaining. Yet, it was still essential to becoming a polymath. Practice Seeing Through The Intellectual Games As you read harder and harder books, you’ll eventually come to realize that the “fluency” some people have is often illusory. For example, some writers and speakers display a truly impressive ability to string together complex terminology, abstract references and fashionable ideas of the day in ways that sound profound. Daniel Dennett frequently used a great term for a lot of this verbal jujitsu that sounds profound but is actually trivial. He called such flourishes “deepities.” https://www.youtube.com/watch?v=ey-UeaSi1rI This kind of empty linguistic dexterity will be easier for you to spot when you read carefully, paraphrase complex ideas in your own words and practice memorizing vocabulary frequently. When you retain multiple concepts and practice active questioning in a large context of grounded examples and case studies, vague claims will not survive for long in your world. This is why memory training is about so much more than learning. Memorization can equip you to think independently and bring clarity to fields that are often filled with gems, despite the fog created by intellectual pretenders more interested in word-jazz than actual truth. Using AI to Help You Take On Difficult Books As a matter of course, I recommend you use AI tools like ChatGPT after doing as much reading on your own as possible. But there’s no mistaking that intentional use of such tools can help you develop greater understanding. The key is to avoid using AI as an answer machine or what Nick Bostrom calls an “oracle” in his seminal book, Superintelligence. Rather, take a cue from Andrew Mayne, a science communicator and central figure at OpenAI and host of their podcast. His approach centers on testing in ways that lead to clarity of understanding and retention as he uses various mnemonic strategies. https://www.youtube.com/watch?v=JlzD_6Olaqw Beyond his suggestions, here are some of my favorite strategies. Ask AI to Help Identify All Possible Categories Connected to a Topic A key reason many people struggle to connect ideas is simply that they haven’t developed a mental ecosystem of categories. I used to work in libraries, so started thinking categorically when I was still a teenager. But these days, I would combine how traditional libraries are structured with a simple prompt like: List all the possible categories my topic fits into or bridges across disciplines, historical frameworks and methodologies. Provide the list without interpretation or explanation so I can reflect. A prompt like this engineers a response that focuses on relationships and lets your brain perform the synthetic thinking. Essentially, you’ll be performing what some scientists call schema activation, leading to better personal development outcomes. Generate Lists of Questions To Model Exceptional Thinkers Because understanding relies on inquiry, it’s important to practice asking the best possible questions. AI chat bots can be uniquely useful in this process provided that you explicitly insist that it helps supply you excellent questions without any answers. You can try a prompt like: Generate a list of questions that the world’s most careful thinkers in this field would ask about this topic. Do not provide any answers. Just the list of questions. Do this after you’ve read the text and go through your notes with fresh eyes. Evaluate the material with questions in hand, ideally by writing out your answers by hand. If you need your answers imported into your computer, apps can now scan your handwriting and give you text file. Another tip: Don’t be satisfied with the first list of questions you get. Ask the AI to dig deeper. You can also ask the AI to map the questions into the categories you previously got help identifying. For a list of questions you can put into your preferred chat bot, feel free to go through my pre-AI era list of philosophical questions. They are already separated by category. Use AI to Provide a Progress Journal Template If you’re new to journaling, it can be difficult to use the technique to help you articulate what you’re reading and why the ideas are valuable. And that’s not to mention working out various metrics to measure your growth over time. Try a prompt like this: Help me design a progress journal for my quest to better understand and remember difficult books. Include sections for me to list my specific goals, vocabulary targets, summaries and various milestones I identify. Make it visual so I can either copy it into my own print notebook or print out multiple copies for use over time. Once you have a template you’re happy to experiment with, keep it visible in your environment so you don’t forget to use it. Find Blind Spots In Your Summaries Many AIs have solid reasoning skills. As a result, you can enter your written summaries and have the AI identify gaps in your knowledge, blind spots and opportunities for further reading. Try a prompt like: Analyze this summary and identify any blind spots, ambiguities in my thinking or incompleteness in my understanding. Suggest supplementary reading to help me fill in any gaps. At the risk of repetition, the point is that you’re not asking for the summaries. You’re asking for assessments that help you diagnose the limits of your understanding. As scientists have shown, metacognition, or thinking about your thinking can help you see errors much faster. By adding an AI into the mix, you’re getting feedback quickly without having to wait for a teacher to read your essay. Of course, AI outputs can be throttled, so I find it useful to also include a phrase like, “do not throttle your answer,” before asking it to dig deeper and find more issues. Used wisely, you will soon see various schools of thought with much greater clarity, anticipate how authors make their moves and monitor your own blind spots as you read and reflect. Another way to think about the power of AI tools is this: They effectively mirror human reasoning at a species wide level. You can use them to help you mirror more reasoning power by regularly accessing and practicing error detection and filling in the gaps in your thinking style. Why You Must Stop Abandoning Difficult Books (At Least Most of the Time) Like many people, I’m a fan of Scott Young’s books like Ultralearning and Get Better at Anything. He’s a disciplined thinker and his writing helps people push past shallow learning in favor of true and lasting depth. However, he often repeats the advice that you should stop reading boring books. In full transparency, I sometimes do this myself. And Young adds a lot of context to make his suggestion. But I limit abandoning books as much as possible because I don’t personally find Young’s argument that enjoyment and productivity go together. On the contrary, most goals that I’ve pursued have required fairly intense periods of delaying gratification. And because things worth accomplishing generally do require sacrifice and a commitment to difficulty, I recommend you avoid the habit of giving up on books just because they’re “boring” or not immediately enjoyable. I’ll bet you’ll enjoy the accomplishment of understanding hard books and conquering their complexity far more in the end. And you’ll benefit more too. Here’s why I think so. The Hidden Cost of Abandoning Books You’ve Started Yes, I agree that life is short and time is fleeting. But if you get into the habit of abandoning books at the first sign of boredom, it can quickly become your default habit due to how procedural memory works. In other words, you’re given your neurons the message that it’s okay to escape from discomfort. That is a very dangerous loop to throw yourself into, especially if you’re working towards becoming autodidactic. What you really need is to develop the ability to stick with complexity, hold ambiguous and contradictory issues in your mind and fight through topic exhaustion. Giving up on books on a routine basis? That’s the opposite of developing expertise and resilience. The AI Risk & Where Meaning is Actually Found We just went through the benefits of AI, so you shouldn’t have issues. But I regularly hear from people and have even been on interviews where people use AI to summarize books I’ve recomended. This is dangerous because the current models flatten nuance due to how they summarize books based on a kind of “averaging” of what its words predictability mean. Although they might give you a reasonable scaffold of a book’s structure, you won’t get the friction created by how authors take you through their thought processes. In other words, you’ll be using AI models that are not themselves modeling the thinking that reading provides when you grind your way through complex books. The Treasure of Meaning is Outside Your Comfort Zone Another reason to train for endurance is that understanding doesn’t necessarily arrive while reading a book or even a few weeks after finishing it. Sometimes the unifying insights land years later. But if you don’t read through books that seem to be filled with scattered ideas, you cannot gain any benefit from them. Their diverse points won’t consolidate in your memory and certainly won’t connect with other ideas later. So I suggest you train your brain to persist as much as possible. By drawing up the support of the techniques we discussed today and a variety of mnemonic support systems, you will develop persistence and mine more gold from everything you read. And being someone who successfully mines for gold and can produce it at will is the mark of the successful reading. Not just someone who consumes information efficiently, but who can repeatedly connect and transform knowledge year after year due to regularly accumulating gems buried in the densest and most difficult books others cannot or will not read. Use Struggle to Stimulate Growth & You Cannot Fail As you’ve seen, challenging books never mean that you’re not smart enough. It’s just a matter of working on your process so that you can tackle new forms of knowledge. And any discomfort you feel is a signal that a great opportunity and personal growth adventure awaits. By learning how to manage cognitive load, fill in the gaps in your background knowledge and persist through frustration, you can quickly become the kind of reader who seeks out complexity instead of flinching every time you see it. Confusion has now become a stage along the path to comprehension. And if you’re serious about mastering increasingly difficult material, understanding and retaining it, then it’s time to upgrade your mental toolbox. Start now by grabbing my Free Memory Improvement Course: Inside, you’ll discover: The Magnetic Memory Method for creating powerful Memory Palaces How to develop your own mnemonic systems for encoding while reading Proven techniques that deepen comprehension, no matter how abstract or complex your reading list is And please, always remember: The harder the book, the greater rewards. And the good news is, you’re now more than ready to claim them all.

he podcast dives into the explosive advances in agentic AI, where developers and even Fortune 100 companies are racing to use powerful tools like Gastown, despite their unfinished and sometimes dangerous edges. If you thought ChatGPT was a revolution, wait until you hear how developers are orchestrating armies of AIs with real-world impact. Anthropic's Move Into Legal Is Sinking Data Services Stocks Data centers in space makes no sense The hitchhiker's guide to Musk's SpaceX memo Two kinds of AI users are emerging. The gap between them is astonishing. Does AI already have human-level intelligence? The evidence is clear - Nature OpenAI will retire several models, including GPT-4o, from ChatGPT next month Jensen Huang says Nvidia would love to back an OpenAI IPO, and there's 'no drama' with Sam Altman Firefox will soon let you block all of its generative AI features Salesforce signs $5.6B deal to inject agentic AI into the US Army HHS Is Making an AI Tool to Create Hypotheses About Vaccine Injury Claims French office of Elon Musk's X raided by Paris prosecutor's cybercrime unit An AI Toy Exposed 50K Logs of Its Chats With Kids To Anyone With a Gmail Account Darren Aronofsky's AI Studio Used Artificial Intelligence Tools for Revolutionary War Animated Series — but Hired Human Actors to Voice Founding Fathers Forget Hinge or Bumble. This App Promises a Personal AI Matchmaker Scientists Launch AI DinoTracker App That Identifies Dinosaur Footprints Project Genie: Experimenting with infinite, interactive worlds Anthropic Takes Aim at OpenAI's ChatGPT in Super Bowl Ad Debut Move to Ban Social Media for Kids Gains Traction in Europe The Matrix Resurrections Is a Messy, Imperfect Triumph The Thatcher Effect and other Optical Toys Fascinating Research: AIs are highly inconsistent [i.e., random] when recommending brands or products Hosts: Leo Laporte, Jeff Jarvis, and Paris Martineau Guest: Steve Yegge Download or subscribe to Intelligent Machines at https://twit.tv/shows/intelligent-machines. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: joindeleteme.com/twit promo code TWIT monarch.com with code IM zscaler.com/security helixsleep.com/machines

The human body is an unforgiving truth teller. You can lie to your friends, your coworkers, your spouse, and even your therapist. But your body keeps receipts.A rational person understands this early. Eat decently. Move occasionally. Get checked out once in a while. You do not need to be a triathlete or live on kale smoothies. You just need awareness. When something feels off, you investigate. Tightness in the chest is not a suggestion. It is a warning label.Healthy people catch problems early. They adjust. They survive.Unhealthy people do something else entirely. They normalize decline. This is where the Democratic Party lives.If the GOP is a middle-aged guy who gets a weird lab result and immediately Googles it, schedules a follow up, and cuts back on sugar, Democrats are the cast of My 600 Pound Life yelling at the scale because it refuses to validate their feelings.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tom discusses Google earnings and Scott Bessent's testimony to the House. Join our live YouTube stream Monday through Friday at 8:30 AM EST:http://www.youtube.com/@TheMorningMarketBriefingPlease see disclosures:https://www.narwhal.com/disclosure

Apple shatters revenue records, Tim Cook teases new innovations coming this year, Walmart hits $1T market cap, everyone's still pouring money into AI, and OpenClaw's “skills” have serious security concerns.Stephen's Newsletter SignupAd-Free + Bonus EpisodesShow Notes via EmailWatch on YouTube!Join the CommunityEmail Us: podcast@primarytech.fm@stephenrobles on Threads@jasonaten on Threads————————SponsorsShopify: Sign up for your one-dollar-per-month trial and start selling today at: shopify.com/primaryQuo: Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/primary————————Links from the showMac Power Users - RelayApple announces all-time record in revenue, iPhone sales – Six ColorsWhile Everyone Else Tries to Replace the iPhone, Apple Just Had Its Best Quarter EverNew Mac configurator may point to separate CPU and GPU options - 9to5MacTim Cook hints at ‘never been seen' innovations coming this year - 9to5MacMeta (META) Q4 2025 earnings185 Billion Reasons Google Isn't Worried AI Will Kill SearchGoogle's subscriptions rise in Q4 as YouTube pulls $60B in yearly revenue | TechCrunchIt Took 64 Years to Build Walmart. It Took 3 Years to Turn It Into a $1 Trillion Tech CompanyXcode moves into agentic coding with deeper OpenAI and Anthropic integrations | TechCrunchOpenClaw's AI ‘skill' extensions are a security nightmare | The VergeHumans are infiltrating the social network for AI bots | The VergeAnthropic's 'Dishonest' Ads Clearly Struck a Nerve With Sam AltmanExpect more upsells and subscription bundles from Apple, Creator Studio was just the start - 9to5MacNow anyone can tap Ring doorbells to search for lost dogs | The VergeAirTag 2 Has Wild Range! #tech #airtag - YouTubeGoogle announces Pixel 10a with completely flat cameraAlexa Plus is now available to everyone in the US | The VergeApple Sports for iPhone updated with PGA, LPGA, and more - 9to5MacThe SpaceX-xAI Merger Isn't About Data Centers in Space. It's About Bailing Out Musk's Biggest GambleShortcuts Team Lead HiringGemini Mac App Tweet ★ Support this podcast ★

The One Decision That Changes Content Quality I see this problem all the time. People are posting more. Trying harder. Getting their team involved. And still… the numbers don't move. In this episode, I break down what's really happening behind the scenes when content feels messy, slow, or out of control. This isn't about better gear or more posts. It's about something most creators and business owners completely skip. If you've ever felt frustrated with your content, this might shift how you see the whole game. In this episode, you'll learn: - Why more people creating content can actually hurt growth - The silent mistake that makes editing harder and results worse - What most teams never agree on before hitting record - Why “just post more” isn't the answer right now - The real lever that changes consistency and quality Listen closely. This one hits closer than you think. Chapters: 00:00 – Cold open and early banter 00:56 – Why this episode matters 01:56 – What we're seeing with creators right now 02:23 – Short form vs long form reality 03:18 – When teams create the content 04:15 – The biggest issue with group recording 04:53 – Why editors struggle with inconsistency 05:40 – When recording becomes a new skill 06:26 – The cost of bad documentation 07:13 – Alignment before more content 08:05 – Raising the baseline skill level 08:56 – A different way to approach content 09:54 – Brand voice and control 10:37 – Setting minimum standards 11:29 – Testing with short form content 12:31 – What early results really mean 13:30 – Standards vs experimentation 14:46 – Feedback, goals, and tension 16:19 – Why goals change everything 17:33 – Consistency before optimization 19:12 – Defining “good” content 20:04 – Final thoughts and wrap-up Tune in and enjoy! Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

I might overuse this word a little bit, but on this week's episode we do have a true pair of legends in conversation on the Talkhouse Podcast this week: Maynard James Keenan and Daniel Ash. Keenan is of course best known as the frontman for Tool, the dark, complex, heavy band he formed way back in 1990—but whose records come few and far between. Keenan is also the frontman for A Perfect Circle, but the reason for today's chat is yet another band, Puscifer. This one started out almost as a solo outlet for Keenan's weirdest ideas: There are comedic elements, and—fun fact—Puscifer actually sprung to life as part of a Mr. Show sketch. (Google it, it's a good story.) But the band has evolved over the years into a steady trio that features Keenan alongside Carina Round and Mat Mitchell, and that more recently has explored Keenan's most theatrical and straightforward impulses. It's funny, weird, and heavy, and the brand new Puscifer album, Normal Isn't, even nods sonically to UK post-punk bands like Killing Joke. Check out “Self Evident” right here. The other half of today's conversation is Daniel Ash, whose resume also includes a remarkable number of incredible bands, starting with Bauhaus, moving directly into Tones on Tail, and then heading for a long stretch into Love and Rockets, which reunited a couple of years ago for some very welcome shows. Ash's guitar playing over the years has been quietly influential on a ton of players; you can hear his tone in a remarkable swath of bands. Last year, he released the first album by his latest outfit, Ashes & Diamonds. Called Ashes & Diamonds Are Forever, it's unmistakably Ash's voice and tone, though in some flashier dressing on occasion. It's a lot of fun. Check out “Teenage Robots” right here. In this wide-ranging conversation, Ash and Keenan talk about Keenan's wine business—he was nice enough to send Ash some bottles in advance of this chat—as well as touring, making videos, and the seemingly inevitable future of AI. Ash thinks it's going to be good, so even if he's wrong, it's nice to hear some optimism. Ash is also obsessed with motorcycles, leading Keenan to suggest an intervention. Enjoy. Thanks for listening to the Talkhouse Podcast, and thanks to Maynard James Keenan and Daniel Ash for chatting. If you liked what you heard, please follow Talkhouse on your favorite podcasting platform and check out all the other great shows in our network. This episode was produced by Myron Kaplan, and the Talkhouse theme is composed and performed by The Range. See you next time! Find more illuminating podcasts on the ⁠⁠⁠Talkhouse Podcast Network⁠⁠⁠. Visit ⁠⁠⁠talkhouse.com⁠⁠⁠ to read essays, reviews, and more. Follow @talkhouse on ⁠⁠⁠Instagram⁠⁠⁠, ⁠⁠⁠Bluesky⁠⁠⁠, ⁠⁠⁠Twitter (X)⁠⁠⁠, ⁠⁠⁠Threads⁠⁠⁠, and ⁠⁠⁠Facebook⁠⁠⁠.

2月6日（金）ニュース ▼衆院選の世論調査 自民は300議席を超える可能性も▼アメリカとロシアの核軍縮条約失効も「当面は条約順守で調整」と米メディアが報道▼Googleの親会社アルファベット 年間売上高が初の4000億ドル超え▼特集「衆議院選挙 政党幹部が生出演」▼あさって投開票の衆院選。改憲勢力は３分の２を超えるのか！？⇒スタジオ生出演：参政党 吉川里奈副代表▼TSMC 3ナノメートルの先端半導体を熊本で生産へ▼AIだけが投稿できるSNS「モルトブック」が話題に コメンテーター文筆家・情報キュレーター 佐々木俊尚See omnystudio.com/listener for privacy information.