Podcasts about Google

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    Wincinnati Podcast
    The Bengals Pulse Searches for Free Agent Fixes!!

    Wincinnati Podcast

    Play Episode Listen Later Jan 28, 2026 61:22


    Send us a textJoin The Bengals Pulse as we search for the Best Free Agents to fix the 2026 Bengals. SUBSCRIBE to the Wincinnati YouTube channel: https://rb.gy/yz5l4y FIND & FOLLOW the Wincinnati podcast on your favorite platforms:LISTEN on Buzzsprout: https://rb.gy/4d3xksLISTEN on Apple Podcasts: https://rb.gy/bwwbsiLISTEN on Spotify: https://rb.gy/daasvlLISTEN on Stitcher: https://rb.gy/0rc4rwLISTEN on Google: https://rb.gy/xgvsmpLISTEN on iHeartRadio: https://rb.gy/t03chpLISTEN on Amazon: https://rb.gy/vbumtvFOLLOW Ace & Zim on Twitter, where they'll share the latest news about the Cincinnati Bengals and interact with Bengals fans, and host Twitter spaces.Ace: https://rb.gy/gmx9fnZim:https://rb.gy/pb7nvwWincinnati podcast: https://rb.gy/wegjep

    LadyGang
    Allegedly Wassa Happening: Beckhams, Blakes and Glambots

    LadyGang

    Play Episode Listen Later Jan 27, 2026 56:40


    Becca recaps her emotional surprise birthday in New York (yes, including a night at The Box), while the group hilariously debates celebrity performance standards, sparked by Hilary Duff's tour and the internet's “go girl, give us nothing” commentary. They break down Brooklyn Beckham's family drama, a chaotic Google mishap from Jac, and the GlamBot discourse surrounding Jennifer Lopez. PLUS: A candid dive into the Blake Lively vs. Justin Baldoni situation, unpacking leaked texts, power dynamics, and what happens when private Hollywood moments go public.Check out our great sponsors!Pura: Want more calm in your home? Get your FREE Pura Plus Home Diffuser when you subscribe for 12 months at Pura.comProgressive: Need car insurance? Head to Progressive.com to see how much you can save!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Most Dramatic Podcast Ever with Chris Harrison
    Morning Run: Hope For Minneapolis, Storm Death Toll Surges, Ex Olympian Arrested, Ye Says Sorry, Doctors Defy CDC and Google May Owe You $$

    The Most Dramatic Podcast Ever with Chris Harrison

    Play Episode Listen Later Jan 27, 2026 17:07 Transcription Available


    Robach and Holmes cover the latest news headlines and entertainment updates and give perspective on current events in their daily “Morning Run.”See omnystudio.com/listener for privacy information.

    CBS Sports Eye On College Basketball Podcast
    EOCBB on CBSSN: Duke's ACC supremacy; Is No. 1 Arizona really the best team in the sport? Nebraska and the Big Ten hierarchy; Does the SEC have a great team?

    CBS Sports Eye On College Basketball Podcast

    Play Episode Listen Later Jan 27, 2026 47:09


    Gary Parrish and Kyle Boone recap big wins from Duke and Arizona and discuss the ACC and Big 12 as a whole. Then, the Big Ten has an undefeated team in Nebraska but popular opinion is they aren't the best team in the conference. Plus, the SEC rates well but doesn't have a team at the top of the sport. Will that change? (0:00) Intro + Kyle Boone joins GP! (1:00) Duke smokes Louisville and is control of the ACC (11:16) Arizona stays perfect against BYU. Are you convinced they are the best team in the sport? (24:22) Nebraska is undefeated! Best story in the sport. But the Big Ten is not that simple (34:59) SEC ranks as a top conference, but has zero great teams (39:58) Must watch games the next few days Theme song: “Timothy Leary,” written, performed and courtesy of Guster Eye on College Basketball is available for free on the Audacy app as well as Apple Podcasts, Spotify and wherever else you listen to podcasts. Follow our team: @EyeonCBBPodcast @GaryParrishCBS @MattNorlander @Boone @DavidWCobb @TheJMULL_ Visit the ⁠betting arena on CBSSports.com⁠ for all the latest in ⁠sportsbook reviews⁠ and ⁠sportsbook promos⁠ for ⁠betting on college basketball⁠. You can listen to us on your smart speakers! Simply say, “Alexa, play the latest episode of the Eye on College Basketball podcast,” or “Hey, Google, play the latest episode of the Eye on College Basketball podcast.” Email the show for any reason whatsoever: ShoutstoCBS@gmail.com Visit Eye on College Basketball's YouTube channel: ⁠https://www.youtube.com/channel/UCeFb_xyBgOekQPZYC7Ijilw⁠ For more college hoops coverage, visit ⁠https://www.cbssports.com/college-basketball/⁠ To hear more from the CBS Sports Podcast Network, visit ⁠https://www.cbssports.com/podcasts/ To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

    Amy and T.J. Podcast
    Morning Run: Hope For Minneapolis, Storm Death Toll Surges, Ex Olympian Arrested, Ye Says Sorry, Doctors Defy CDC and Google May Owe You $$

    Amy and T.J. Podcast

    Play Episode Listen Later Jan 27, 2026 17:07 Transcription Available


    Robach and Holmes cover the latest news headlines and entertainment updates and give perspective on current events in their daily “Morning Run.”See omnystudio.com/listener for privacy information.

    Killafornia Dreaming
    #323 The Tale of the Double Double Cross: What Happened to Cliff Lambert? [Part 1]

    Killafornia Dreaming

    Play Episode Listen Later Jan 27, 2026 77:58


    On December 5, 2008, 74 year old self-proclaimed "art dealer to the stars" Cliff Lambert failed to show up at the annual Winter Festival of Lights Parade in Palm Springs.  His friends were concerned, but not overly concerned because it wasn't unusual for Cliff to dip in and out of communication with his friends periodically.  But after a few days, his close friend, Eddie Mullican, couldn't help but wonder where Cliff was, as something didn't feel right.  So Eddie reported him missing.  While the investigation was a little slow to get going. But, just before the New Year, when the detective assigned to Cliff's case received a call informing him that a Nepalese Prince was attempting to sell Cliff's home and this real estate agent did a quick Google search to discover Cliff had actually gone missing from Palm Springs, it sent the investigation into high gear.  And what became of this case was a more than decade long odyssey involving an eclectic group of conmen out to get their hands on Cliff's fortune, which consisted of a very expensive and precious collection of artwork that Cliff proudly hung from the walls of his home...at least that's what he told people.  What happened to Cliff Lambert?SOURCES:https://historyfacts.com/famous-figures/fact/ben-franklin-pen-name-silence-dogood/https://podcasts.happyscribe.com/dateline-nbc/the-prince-the-whiz-kid-the-millionairehttps://owlcation.com/social-sciences/brief-history-of-personal-adshttps://people.com/inside-cliff-lambert-murder-11827494https://thecinemaholic.com/cliff-lambert/https://www.sfgate.com/crime/article/sf-sex-crimes-fugitive-thomas-white-dies-in-mexico-4813874.phphttps://moviedelic.com/russell-manning-miguel-bustamante-craig-mccarthy/LINKS:Patreon:  https://www.patreon.com/killaforniapodPayPal:  https://www.paypal.coCashm/paypalme/killaforniapodMerchandise:  https://killaforniadreamingpodcast.threadless.com/Website:  https://killaforniadreamingpodcast.buzzsprout.com/YouTube: https://www.youtube.com/@KillaforniaDreamingPodcastFacebook Group:  https://www.facebook.com/groups/1296620370450345/Facebook Page:  https://www.facebook.com/killaforniadreamingInstagram:  https://www.instagram.com/killaforniadreamingpod/?hl=enX:  https://twitter.com/killaforniapodEmail:  killaforniapod@gmail.comTikTok:  @killaforniadreamingpod Cash App:  $KDpodcastSupport the show

    How Men Think with Brooks Laich & Gavin DeGraw
    Morning Run: Hope For Minneapolis, Storm Death Toll Surges, Ex Olympian Arrested, Ye Says Sorry, Doctors Defy CDC and Google May Owe You $$

    How Men Think with Brooks Laich & Gavin DeGraw

    Play Episode Listen Later Jan 27, 2026 17:07 Transcription Available


    Robach and Holmes cover the latest news headlines and entertainment updates and give perspective on current events in their daily “Morning Run.”See omnystudio.com/listener for privacy information.

    The CyberWire
    “The hackers made me do it,” or did they?

    The CyberWire

    Play Episode Listen Later Jan 27, 2026 27:43


    Microsoft rushes an emergency fix for an actively exploited Office zero-day. A suspected cyberattack halts rail service in Spain. The FBI probes Signal chats in Minnesota. The UK moves to overhaul policing for the cyber age. Romania investigates a hitman-for-hire site. A UK court awards $4.1 million in a Saudi spyware case. Google agrees to a voice assistant settlement. CISA maps post-quantum crypto readiness. Prosecutors charge an Illinois man over a Snapchat hacking scheme targeting hundreds of women. Our guest today is Cynthia Kaiser, SVP of the Ransomware Research Center at Halcyon, sharing some insight into the AI and quantum threats to cybersecurity and the national cyber strategy. A Best Buy guy tries a creative alibi.  Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Our guest today is Cynthia Kaiser, SVP of the Ransomware Research Center at Halcyon, sharing some insight into the AI and quantum threats to cybersecurity and the national cyber strategy. Selected Reading Microsoft Issues Emergency Patch for Actively Exploited Office Zero-Day (Beyond Machines) Catalonia travel chaos: thousands stranded as suspected cyber attack disrupts rail network (The Olive Press)  FBI is investigating Minnesota Signal groups tracking ICE, Patel says (NBC News) UK plans sweeping overhaul of policing amid surge in online crimes (The Record) Romania probes two suspects over alleged hitman-for-hire website (The Record) Judge awards British critic of Saudis $4.1 million, finds the regime hacked his devices (The Record) Google to pay $68 million over allegations its voice assistant eavesdropped on users (CBS News) CISA releases technology readiness list for post-quantum cryptography (CSO Online) Illinois man charged with hacking Snapchat accounts to steal nude photos (Bleeping Computer) Savannah BSavannah Best Buy employee says 'hacker group' blackmailed him into theft ring scheme (WJCL 22) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show.   Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

    Becker Group C-Suite Reports Business of Private Equity
    United Healthcare, Google, the 5 Largest Market Cap Stocks, & More 1-27-26

    Becker Group C-Suite Reports Business of Private Equity

    Play Episode Listen Later Jan 27, 2026 2:57


    In this episode, Scott Becker discusses UnitedHealthcare’s drop on lower revenue expectations while Alphabet, Nvidia, and other mega cap tech stocks continue to shape the market narrative.

    Perpetual Traffic
    Stop Pausing Winning Ads With Meta Andromeda, Kill Conversions Instead - Part 1

    Perpetual Traffic

    Play Episode Listen Later Jan 27, 2026 40:00


    Apply to Work With Tier 11: https://www.tiereleven.com/apply-now CPAs look awful, so you pause the ads, and then revenue drops across channels. That's not you. That's the new reality of Meta Andromeda and the GEM-style ecosystem where “underperformers” can be the very ads feeding your whole business.John Moran is back to help us break down why cost per result and conversion columns can completely derail your decision-making. We walk through a real example where shifting spend away from a core set of ads didn't just hurt Meta; it dragged down Amazon, Google, and everything else. Stick around to learn how we analyze ads by spend, identify themes the market is responding to, and only layer in conversion data after we've found the real winners.In This Episode:- Why you should stop pausing “underperforming” ads- Case study: Analyzing active ads differently- How spending shifts affect performance across channels- Using ad spend instead of conversions to find winning ads- Real-life example of using spend to analyze ads- CPA and conversion data challengesMentioned in the Episode:Previous Episode On Why Meta Is The Best Ad Platform: https://www.youtube.com/watch?v=hRnglXjlwMo Partner With Our Meta Ads Experts: https://www.tiereleven.com/apply Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn: https://www.linkedin.com/in/johnmorangadsConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn -

    Let's Know Things
    TikTok Deal

    Let's Know Things

    Play Episode Listen Later Jan 27, 2026 13:44


    This week we talk about social networks, propaganda, and Oracle.We also discuss foreign adversaries, ByteDance, and X.Recommended Book: Rewiring Democracy by Bruce Schneier and Nathan E. SandersTranscriptIn 2021, TikTok, a short-form video platform that's ostensibly also a social network, though which leans heavily toward consuming content over socializing, was ranked the most popular website by internet services company Cloudflare, beating out all the other big tech players, including search engine juggernaut, Google.It was a neck and neck sort of thing, with Google taking the lead some days that year, but 2021 was definitely TikTok's time to shine, as it was already popular with young people and was starting to become popular with the general public, of all ages and across a huge swathe of the planet. It even beat Facebook as the most popular social media website that year, despite, again, being mostly about consuming content rather than interacting—that was actually a prime motivator for Meta, which owns Facebook and Instagram, to redirect its own apps in a similar direction, shifting its focus from communication and interaction between users toward the creation of binge-able content, and feeding users more of that content in a feed optimized for time-losing levels of consumption.2021 was also the first full year that TikTok was coming under scrutiny from the US government. In the preceding year, 2020, then first-term president Donald Trump said he was considering banning the app because it was becoming so popular, with young people in particular, and because it was owned by a Chinese company, ByteDance it represented a potential national security threat.So the idea was that because Chinese companies are forced, by their very nature, to do what the Chinese government tells them—that's just how things work over there—and to do so on the down-low if that's what the governments demands, and to lie about having to do what the government tells them to do, if the government tells them to thus lie, it doesn't matter that ByteDance's leadership swore up and down to the world that the company will never use its popularity, and the data it soaks up from all its users as a result of that popularity, to help the Chinese government, the Chinese military, or Chinese intelligence services.It of course will have to do that, and if it doesn't, its leaders could be black-bagged and disappeared in the night—because again, that's just how things work over there. So the Trump administration decided to make TikTok a sort of bogeyman, representing Chinese companies in general, and to some degree the presence of China in the US and throughout the Western world, and said, nope, we're not gonna let this thing continue to operate over here.It's worth remembering, too, that by 2021 the world was enmeshed in the COVID-19 pandemic, which originated in China, and which Trump and his administration were ardently attempting to tie to the Chinese government—calling Covid the Chinese Flu, and even worse things, as part of that effort.So this move against TikTok and its parent company, while based on genuine concerns about the ownership of the company and how and where the data being collected by said company is handled, it should also be seen as a political maneuver, allowing Trump, during the 2020 election run-up, to look like he was taking a big stand against a big foreign threat, China.What I'd like to talk about today is a deal that was proposed way back then by the Trump administration, as a potential way out for TikTok and ByteDance, allowing it to continue operating in the US despite threats to shut it down, now that said deal, or a version of it, seems to have finally come to fruition—and what we know about the shape of the resulting new, US-based version of TikTok.—On January 18, 2025, TikTok stopped worked in the US. It voluntarily suspended all services in the country in the lead-up to the implementation of the Protecting Americans from Foreign Adversary Controlled Applications Act, which was passed by the US congress and signed into law by then-president Joe Biden in April of 2024. This law gave social networking services controlled by ‘foreign adversaries' 270 days, with the possibility of a 90-day extension, to divest themselves so that they're no longer considered foreign adversary-owned.This law was almost exclusively aimed at TikTok, and the idea was that TikTok, in the US, would no longer be able to legally function following that deadline if it was still owned by China, which for the purposes of this law has been labeled a foreign adversary.ByteDance could keep TikTok in the US going if it sold a majority, controlling stake of its US-based assets to non-adversary owners, but otherwise it would have to shut down.Interestingly, though Trump was the original source of concerns about TikTok and its Chinese ownership during his first administration, when he stepped back into office in January 2025, he signed a new executive order that delayed the enforcement of this Biden-signed law, and then delayed it still-further, three more times after that, saying that he wanted to give American investors the time to negotiate controlling interest of US TikTok, rather than banning it.Those efforts eventually bore fruit in the shape of a new controlling entity called TikTok USDS Joint Venture LLC, which is made up of a bunch of non-Chinese investment entities, including US software behemoth Oracle, an Emirati investment firm called MGX, a US investment firm called Silver Lake, and a personal investment company owned by Michael Dell, the founder of Dell Technologies. There are other, smaller investors also involved, but the red thread that runs through almost all of them is that they're big Trump supporters and funders, funneling a lot of money into Trump's campaigns, and his family businesses.So six years after the initial legal salvo was fired at TikTok in the US, the local assets are now controlled by non-Chinese investors, though the original Chinese owner, ByteDance, still owns just under 20%, compared to about 15% apiece for Oracle, MGX, and Silver Lake.The new company's board is majority-run by those investors, too, which means it's majority-run by ardent Trump supporters. We don't yet know what effect this will have on content within the app, but under full Chinese ownership, topics related to democracy, Tianamen Square, and the LGBTQ community, among others, were significantly downgraded in the algorithm, ensuring they were seldom shown to anyone, which in turn disincentivized content that those owners didn't like while incentivizing content that was pro-China, and pro-Chinese government priorities.It's considered to be likely, by analysts who watch these sorts of maneuverings, that the same will be true of this new entity, but for and against subject matter that the Trump administration is for and against. Which raises the possibility that the new US TikTok, while superficially the same as the previous US TikTok, will slowly go the way X, formerly Twitter, has gone under Elon Musk, which was dramatically pushed in a new direction under its own owner, focusing on his political and ideological priorities and punishing users who spoke against those priorities.TikTok could become more or less an extension of the Trump-verse, in other words, and could thus become something more akin to Trump's own network, Truth Social, or other right-leaning and far-right social networks, like conservative YouTube-clone, Rumble, rather than something less ideological, or maybe I should say less overtly politically ideological, like Meta's Facebook, Threads, and Instagram.Users have already noticed some changes to US TikTok after the change in ownership, though, including what sorts of data are collected.TikTok's new privacy policy, which all users have to agree to before using the app, now that the platform has changed hands, says that TikTok will be using precise location tracking, keeping tabs on exactly where users are located via their device's GPS. That's compared to the app's previous approximate location-tracking effort, which used SIM card and IP address data to understand general proximity—it still uses that data, too, but now, rather than knowing what neighborhood you're probably in, it may also know what room in your house you're scrolling from.The new US TikTok also tracks users' interactions with AI tools, including their prompts, outputs, and metadata attached to said interactions, which includes details about where users are when they're using such tools, and what time they used them.They also collect gobs of marketing data from outside sources, and based on the users' activity within the app. So things you buy, websites and other apps you visit and use, and conversations you have will all be sucked up and agglomerated into a profile that's then used to show you targeted advertising. This isn't unique to US TikTok, but the company does seem to intend to make use of more such data, and to combine it with that other stuff it's now collecting, to increase the price it can charge for ads, because they'll be a lot more specifically targeted than before.Some users are beginning to comb through the new user agreement with a fine-toothed comb, noticing, in addition to those aforementioned major changes, that the company also reserves the right to collect information about your physical and mental health, to use identifying information in the videos and images you might share, and information gleaned from people and their identifying characteristics in images and videos, and to collect biometric data, which usually means eyes and faces and walking gate and things like that, to differentiate and track people across such content. They can keep tabs on your sex life, sexual orientation and gender, your drug usage, your ethnic and racial origins, your citizenship and immigration status, your financial situation and information—all sorts of stuff is collected, and they say in the privacy policy and user agreement that they intend to do gather and store and cross-reference this kind of information whenever possible.Again, much of this isn't novel, as social platforms are gobbling up all sorts of stuff about their users all the time, mostly to refine their ad placements because that allows them to charge advertisers more for better-targeted placements, over time.That said, because of the nature of the group that now owns US TikTok and which is making executive decisions about it, including, potentially, how this data is shared, including with the US government and its many agencies, there's a chance we might see an exodus of sorts from the still younger-than-average user base of this network, because there is a nonzero chance it could become a tool in the Trump administration's utility belt for tracking down people they don't like and spreading messages that are favorable to them and their ideological aims; so basically what was happening under the previous ownership, but for the current US administration's priorities, rather than those of the Chinese government.Show Noteshttps://www.nbcnews.com/tech/tech-news/tiktok-surpasses-google-popular-website-year-new-data-suggests-rcna9648https://www.nytimes.com/2026/01/22/technology/tiktok-deal-oracle-bytedance-china-us.htmlhttps://www.wired.com/story/tiktok-new-privacy-policy/https://archive.is/20260123005655/https://www.bloomberg.com/news/articles/2026-01-23/tiktok-seals-deal-to-create-us-venture-with-oracle-silver-lakehttps://www.axios.com/2026/01/23/tiktok-deal-trump-app-banhttps://www.theverge.com/tech/866868/tiktok-usds-new-owners-algorithm-explainedhttps://www.politico.com/news/2026/01/22/5-things-to-know-about-the-tiktok-deal-00743316https://www.nytimes.com/2026/01/23/business/media/tiktok-us-terms-conditions.htmlhttps://en.wikipedia.org/wiki/TikTokhttps://en.wikipedia.org/wiki/Donald_Trump%E2%80%93TikTok_controversyhttps://en.wikipedia.org/wiki/Efforts_to_ban_TikTok_in_the_United_Stateshttps://en.wikipedia.org/wiki/Protecting_Americans_from_Foreign_Adversary_Controlled_Applications_Act This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit letsknowthings.substack.com/subscribe

    Elevate with Robert Glazer
    Greg McKeown on Essentialism At Work and In Life

    Elevate with Robert Glazer

    Play Episode Listen Later Jan 27, 2026 66:35


    Greg McKeown⁠ changed the way so many leaders think about life with his New York Times Bestselling book, ⁠Essentialism⁠. He is the founder and CEO of McKeown Inc, an organization that helps leading companies like Apple, Google, Pixar and more reach the next level of growth. In addition to Essentialism, Greg is also New York Times bestselling author of ⁠Effortless⁠ and The Essentialism Planner, a world-renowned keynote speaker, and the host of the Greg McKeown Podcast. On this classic episode, Greg joined host Robert Glazer on the Elevate Podcast to talk about how he prioritizes the essentials in his own life, living a life by design, seeking and implementing feedback, and much more. Thank you to the sponsors of The Elevate Podcast Shopify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Masterclass: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠masterclass.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Framer: ⁠⁠⁠framer.com/elevate⁠⁠⁠ Northwest Registered Agent: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/elevatefree⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Homeserve: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠homeserve.com⁠⁠⁠⁠⁠ Indeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠indeed.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Vanguard: ⁠vanguard.com/audio Learn more about your ad choices. Visit megaphone.fm/adchoices

    Dental A Team w/ Kiera Dent and Dr. Mark Costes
    The Ad That Will Hire Your Unicorn

    Dental A Team w/ Kiera Dent and Dr. Mark Costes

    Play Episode Listen Later Jan 27, 2026 28:15


    Tiff and Monica provide exclusive, step-by-step insight into creating hiring ads that both grasp your specific practice's strengths and needs, and attract those rockstar team members you've been looking for. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. We are back today. I think we used to call it Consultant Takeover and now it's just literally a podcast, but it's my consulting team. And gosh, I love these days. You guys get to hear me just brag about the consultant team and the Dental A Team in general. And I have one of my faves. All these women are some of my favorite human beings in life. we got to recently, we were able to spend some really good quality time together and really just.   Honestly, it was just fun. Like it wasn't even one-on-one, like getting to know each other. It was just really getting to know each other by proxy of having fun together. And if no one here listening knows, fun is one of our core values. And that is one of the core values. I don't even know. You may know this, but it was one of the core values that Kiera and I have had literally since day one. That was one that has never changed. Fun has always been there. We did have it really high. used to be our number one core value. And then we realized like,   it was setting a weird precedent. So it's not quite as high anymore, but fun is massive for us. And we really, truly believe if you're not having fun, what are you even doing? I think there's oftentimes in life that things are not necessarily quote unquote fun, but there should be some air of sprinkles on top that can make life a little bit more fun in the end. So Monica, you make podcasting fun, your way of thinking. I like following.   Monica (00:59) Yeah.   The Dental A Team (01:22) your thought process. really, it is really fun for me to follow the thought process, especially because I tend to think I'm pretty good at knowing where someone's going or what they're doing, what their intent is. Like I'm usually pretty good at keying into it, but sometimes you catch me and I'm like, dang, I love how your brain works. So I love it because you make me think a little bit harder, like a little...   more intentional, I like the word intentional. You make me think a little more intentional than I do on my day to day. So thank you for being here today, Monica, and shedding your brilliance on the Dental A Team, listeners and team. How are you this morning? It's a Monday morning for us and we're just at it bright and early. How are you?   Monica (02:09) I'm doing great, Tiff. Thank you. Thanks for inviting me. You know, I think one of the things that attracted me and I was really curious about the Dental A Team was that core value of having fun because, you know, we just kind of get a little serious and boring as we become adults. And I'm like, gosh, I don't ever remember thinking like, my gosh, this work should be fun. Sometimes it is fun, but should it be fun?   And I was so curious about that. to be honest, I think I shared this. I struggled a little bit with adding the fun factor in, you know, when I think about work and in my day. And I'm so glad that I decided to join the Dental A Team because that is my core value. Every day that I wake up, I'm like, I'm going to make this so fun today. What's going to be fun about my day? And I think fun is just a mindset.   Right? Because you can do hard things. You can have hard conversations. You can have a hard day and still look for the fun and still make it fun. ⁓ So thank you. Thanks for inviting me today. This is one of my, I guess, new hobbies, newfound passions is podcasting, unscripted podcasting, ⁓ going with it. Right. And just seeing what our brains kind of like come up with. So.   The Dental A Team (03:31) Yep.   Monica (03:35) just so you all know, this is unscripted. This is ⁓ just real time and I love it. I love the authenticity of it, right? Because this is where great ideas are born with no agenda. it's, you you and I have like this really great kind of cadence and engagement. One thought leads to another. And sometimes I have to stop myself because I can see myself going down and, you know, a rabbit hole and just, you know, and so we'll...   We'll keep it short and sweet and impactful.   The Dental A Team (04:07) Awesome. I love that. Thank you. And I'm glad that you, I'm actually glad that you mentioned that I do. I do think it's important for listeners to know, like this is literally off the cuff. Uh, 99.9 % of it, have a topic and we like brainstorm for a quick minute, but really we have no idea what's going to come out of these podcasts until it's done. So it is a really magical experience. And I like it that way because I think that, like you said, there's, there's more ideas that are born in that kind of a mindset and it does, it keeps it fun.   Monica (04:12) Thank   Yeah.   Yeah.   The Dental A Team (04:36) Monica, been actually, it's been really fun. From my seat, I get to see the evolution of consulting and the evolution of ⁓ your position at the, at the company. And it's, was, it was been really cool. And I think for the listeners to know the Monica that you see today has always been here, but she was more reserved. And I think that comes from, it's fair. It's fair. comes from just, like you said, the older we get, more.   we lose that like the Santa Claus effect. Like we lose that magic and the sparkles and reality sets in and we get, my boyfriend likes to call himself a realist. He's a pessimist a lot of times, but he calls himself a realist, which is fair. But we do become this like realist mindset when we're just like factual and we're like checking off the lists and we're so diligent and we tend not to laugh as much as we wanted to before. for us fun just means that   We enjoy what we're doing. We bring an element of fun to our consulting. So when we work with you guys, like we're having fun. We're enjoying what we're doing. We're laughing. We're making light of the situations that we can. And we're making massive changes with easy implementations that totally just change the game for you guys. And that to us is so much fun for us to sit back and see. We can make a millimeter tweak on something that feels so massive in your world.   and then it all falls into place. And it's just really cool. think of like the implants, know, they're tweaking, tweaking, tweaking and torquing. And you can go a millimeter too far or be a millimeter too short or be like spot on. And that's what I think of like that, that implant torque. We're not making massive adjustments, but we're making massive impacts and implant changes someone's life, but it's minimal adjustments.   Monica (06:25) Yeah.   Yeah, I think ⁓ just to add to what you said, it's really important to take some time to see through the childlike eyes, right? With awe and wonder. ⁓ think it's also important not to confuse fun with playtime, right? Because work is serious stuff, what we do, right? We can have fun and get the job done and have those really impactful days ⁓ because it is a serious   The Dental A Team (06:45) Yes.   Yes.   Monica (06:58) business, right? ⁓ And fun doesn't equal playtime. And I remember a client of mine saying, well, you know, it's all you guys sound to like fun. And I'm like, yeah, because work should be fun. What you're doing is amazing. You are helping people achieve their goals, their wellness goals, the smiles that they've wanted, maybe relieving someone out of pain and, you know, shame and everything that goes around, you know, dentistry.   The Dental A Team (07:23) Yeah.   Monica (07:28) And you're impacting, you know, your team's lives and your community's lives and your own life. And it should be fun. You should see the beauty of that, right? ⁓ So it's not all fun and games, guys. It is serious stuff. When we say fun, that means live life, you know, with joy and wonder and childlike lenses. So ⁓ if you, I think if you approach, you know, the day with that mindset,   everything is lighter, everything is ⁓ easier, right? There's a place to things and there's just, you you're operating from a heart space versus your mental space, you know?   The Dental A Team (08:08) I agree. Yeah,   I agree. I agree. And I understand that everybody's going to have a core value of fun and that's okay, too. You don't have to. You truly don't have to. And you don't have to come in in the same mindset as we do. Just know that's how we operate. And when you work with us, that's what you're getting. You're getting that fun mindset of how can we make small changes that make massive impacts. And one of those spaces, I've actually watched you, make some pretty massive impacts with a client of yours. So this is   Monica (08:17) Yeah.   The Dental A Team (08:36) This is a good topic that came up for us. We get our topics from our list and I thought this was a great one for Monica actually because you have been working with a client recently. This is on hiring and building hiring ads and I know you've got at least one and you've got multiple that are hiring, but you've got one that you've worked like literally hand in hand as though you're part of their, you are part of their team, but if your boots on the ground, part of their team because of their capacity and the type of hiring that they're doing.   We've done this with a lot of clients, especially when they're hiring like office managers, because the office manager would do the hiring, right? So when they don't, which is the situation you're in now where they don't technically have like a dedicated office manager ⁓ with enough space in their world to do the hiring, even down to writing the ads and let's face it, the dentist CEOs, it's not your forte, first of all, most of the time, and you don't have time for it either. So building that out and Monica, have...   the reason that it's applicable is you have had fun doing this with them. And there's been challenges too, but I think you've made some massive strides with them in this aspect. And the first space that you started was really learning the team, learning the practice, and writing ads that attracted the right type of people. And now you guys are in the interview process, but Monica.   From the lens of consultant working with this practice or other practices you've done as well, how do you advise them and how do you help craft those ads to speak to their needs? And everyone's so different, right? So how do you do that and what suggestions do you think people could take away from today to do that on their own as well?   Monica (10:18) Yeah, that's a great question, Tiff. And you're right, I've had a fun time ⁓ kind of wrapping my arms around this one client that does need it. I think one really important factor is like, remember who you are. Why are you great? When we are in a space of lack,   whether we're lacking appropriate team members or we're not, you know, doing what we want to do. We're not doing the dentistry that we want. We're not where we should be. ⁓ I think we go down this rabbit hole of like, and almost inertia kicks in, you know? So let's reframe that mindset. Why are you great? Why did you start this? You know, how do you measure success? So I always say great leaders at   ask great questions. ⁓ Ask yourself those questions. Why am I great? What's different about me? Do I want to be different? And if so, what makes me different? What do I do differently than my colleagues in the area? And identify who you are. What's your persona? What do patients say about you? Go to your reviews, pull up your Google reviews, do a little kind of investigative work, a self-discovery.   about your practice. What are your Google reviews? What are patients saying about you? What do you want to be known for?   The Dental A Team (11:52) Yeah, I love that. actually, Simon Sinek, I listen him a lot and he speaks about your why, right? Finding your why. And he says often, if you're trying to figure out what is your special gift, like what is your talent? What is it that you're here? What is your purpose? He says, ask your friends. Ask your friends why they are friends with you. What is it about you that your friends...   Monica (12:16) I love that.   The Dental A Team (12:19) stick around for or that they lean on you for. And I think Monica, that makes me think of the Google reviews. Like ask your patients, like why do your patients come back? Why does your team who you have currently, why are they your team? What are they speaking about you? And I think that can go twofold, right? Cause you're gonna find out some things that you may not have, that might not be super fun. It might not feel really good to hear some of the things, but those are areas that fantastic. Let's pull that into a KPI.   How can we improve that? But you're gonna hear so many things as to why people love you, why they love your practice, why you. so I love that self-discovery start. I think it's really, really massive.   Monica (12:55) Yes.   Yeah, you're absolutely right. You're gonna hear some things that you may not want to hear, but I would say approach this exercise with the mindset of gratitude. Be grateful for the feedback. Be grateful for the positive feedback and be grateful for the not so positive feedback. That's a little harder to swallow, you know? ⁓ Don't attach yourself to the outcome. Attach yourself to the process of, right? And so even when you don't have a good   The Dental A Team (13:03) Yeah.   Monica (13:29) ⁓ you know, less than favorable outcome or response or feedback. would say, thank you. Thank you for sharing that because this is how I'm going to get better. That's not how I want to be perceived. Right. Would you mind sharing more? Would you mind if I asked further questions? Right. Get curious and be grateful, grateful that people are willing to step out and be honest. Right. ⁓ it takes courage. It takes courage for that. so I always say don't.   attach yourself to the outcome, but the process of. You can learn a lot about yourself in that process and your practice. I think Google reviews are really important because it's your patient's perception of their experience, not of you per se. And it may not be your reality, but it's their reality, right? So it allows us an opportunity to dig deeper and learn more, right?   Opportunity, gratitude, what's your story? I would say start with those things, those three things, right? One of the other things that I like to do is I like to see what's out there. What are other ads that are posted in my area? What are the competitors looking for? What are they saying about their practice, right? And I put on my hat of I'm looking for a job and I am a rock star.   ⁓ whatever it is, office manager, treatment coordinator. I'm a Rockstar treatment coordinator and I am looking for my next home. What ad calls my attention? Which one am I going to click on? What ads am I scrolling through? Right? Because if you want Rockstar employees, you have to have a Rockstar ad. Right? And so if your ad is ⁓   The Dental A Team (15:17) Mm-hmm. Mm-hmm.   Monica (15:24) the same as the other ads, ⁓ it's gonna be about the money. So who are you? Why should a Rockstar treatment coordinator come work for you? Start with your story. What are the qualities that you're looking for? What are the qualities that you have as a practice ⁓ to offer this Rockstar candidate? So start there, who are you?   The Dental A Team (15:49) I love that.   Monica (15:54) Why should I come work for you versus come work for me, right? Flip the framework of how you're posting your ad and how you're crafting your ad.   The Dental A Team (16:02) Yeah,   yeah, I love that because it makes me think of, you know, back in the day when I was in office and writing ads, it was like, I'm putting up like, five, six, seven sentences that's like, this is what we're hiring for. I need a treatment coordinator. Like, this is what you're going to get paid and people apply and we'd get thousands of applications, you know, and it's just, it's different now because I think people are looking for a place they want to have fun. They want to enjoy their job. They want to really work for a place that they feel   Monica (16:13) Yes.   The Dental A Team (16:30) seen valued heard and they want to know what that place is before they walk in and so rather than the old model of This is what we're you know, these are all of the things we're looking for ⁓ As far as the job. I think the new model is this is who we are. This is our vision These are our core values We're looking for somebody who aligns with that and this is the job that they're gonna do and I think it's flipped so much in the last five years Realistically almost six years now, right?   that we just have to think differently and we have to speak differently.   Monica (17:01) Yeah, and social media has also changed the game, right? mean, people can get an insight of your culture and who you are just by following your page, your Instagram page or your Facebook page or going on your website. But I truly believe social media and like those quick clicks, Instagram, Facebook are the persona of your practice, right? And so you gotta make sure that that's aligned with   The Dental A Team (17:06) Absolutely.   Monica (17:29) with the ad that you're posting and the reality of a day-to-day in your practice, right? And so social media can be so impactful, like Google reviews, whatever social media you use, a lot of people have TikToks, they have other things that I don't participate in because it can get overwhelming, you know? But social media is powerful. mean, you use that as your platform, your patience.   The Dental A Team (17:51) I can.   Monica (17:57) You best believe that people are going and checking your reviews and your space, your social media space, because they want to know. They want to know, is this truly who they say they are? Because we have choices, right? And let's be honest, our phone is glued to our fingertips 24 seven, even if we don't want to, it is. And there's power in that, right? So those platforms give a visual.   The Dental A Team (18:19) Yeah.   Monica (18:27) ⁓ to anyone basically. I mean, it's a world of referral nowadays, right? So I think use that to your advantage.   The Dental A Team (18:35) Mm-hmm.   Yeah, I do. I do too. I think earlier, I don't remember if it was this one or a different recording that we did, but you were speaking about, I think it was this one, being authentic. We're off the cuff here. And so being authentic in your ad and being authentic in your social presence. So what are people on the outside seeing of you is really, really huge because if you're saying you're someone and it   Monica (18:48) Yeah.   The Dental A Team (19:08) doesn't line up for you, first and foremost, the powers that you believe in are not gonna send you the people. They're not gonna come if it's not in alignment with who you are. But also, those who do come are gonna see that really easily, very quickly, and honestly, the ads usually, if we were to write an ad, if Monica wrote an ad, just blanket, wrote an ad, said, hey, five practices, you guys all use this ad. It might work for one of them because it may align closely   for one of them, but I think something you did, Monica, with this specific practice and the ones that you've worked with is you learned the practice. You actually, like you said, you put that hat on and you learned the demographics of the area and the demographics of other practices hiring, but you also learned that practice. You scoured their website, you talked to the team members, you asked them really hard questions, you scoured their reviews, you literally did your due diligence to learn who they are so that as you helped them   create the actual ad, it was speaking to them. And that authenticity really shines through. So if your social media is portraying someone that you're not, you're gonna hate it, you're gonna feel really icky, it's not gonna translate, and it's gonna make hiring really, really hard. So I think, these pieces, this introspection, this really knowing, this asking the questions, the hard questions, the easy questions, whatever you wanna call them, asking those questions and learning who you want to hire.   who you are and who you want to attract are gonna be massive pieces and really what highlights a good ad.   Monica (20:45) Yeah, I agree. And you're absolutely right. I I did a little bit of ⁓ of digging more than I than I normally would because I really want them to have the person that they deserve. And listen, sometimes we're not where we want to be. Right. So your reality right now may not be your desired space. And dream a big dream. OK, like create that that your ad can can be your future self.   The Dental A Team (20:53) Yeah.   Monica (21:14) But you need the right person to create that dream with you. So maybe you're not where you want to be or how you vision your office, but you want to get there and you're attracting, you want to attract the team members that will help you get there to that space. allow yourself to dream a big dream, be your biggest fan. I always say that, be your biggest fan, right? Fan your own flame.   The Dental A Team (21:20) Absolutely.   Monica (21:42) It takes, there's nobody else to motivate you but you. Motivation is from within, right? So yes, we have mentors and coaches and listening to them, they help us kind of reignite that flame that we all have, our internal flame, but you've got to be able to fan that flame. mean, if it's dim, you got to give it some air and some oxygen, right? And what gives us oxygen? It's all the feel good stuff.   What are my patients saying about me? Right. So one of the things that I did, cause it was, it was difficult for this client to kind of say like, gosh, what am I really great at? You know? And I'm like, well, let's go see what your patients are saying. And we pulled up some amazing reviews and here we thought like, nobody's asking for reviews. No one's giving us reviews. Well, guess what? There was some amazing reviews and I read them, you know, we, we went through the process of like, I went through the most recent ones.   The Dental A Team (22:14) Mm-hmm.   Monica (22:38) And I read this, not just one, but one that really sticks out. And I got to tell you, like, by the end of that, ⁓ reading that Google review, the doctor was sitting taller. eyes were like, there was sparkles in his eyes and, you know, his chest was out. I'm like, this is the kind of stuff that you need to be sharing on your social media stories. This is what people need to hear. He's like, wow, that's amazing. I said,   The Dental A Team (22:49) No.   Monica (23:06) print these every single day and read them to your team. Read them to yourself out loud. It feels good to know what others are seeing. We're our hardest critics sometimes. And we're not necessarily seeing the good stuff, because we're focused on all the other things that we haven't done and accomplished, but our patients see us through a different lens. And it feels great.   The Dental A Team (23:21) Yeah.   Mm-hmm. Yeah.   Monica (23:34) to be reminded of why you are who you are, why you have this amazing practice. you know, there's just so many things that we overlook because we're so focused on the things that we didn't do. Focus on the things that you did do great. What did I accomplish this year? If you change one life, guess what? That's amazing. You know, if you focus on changing one life at a time, at the end of the year, it's a trickling effect. I mean, you're...   The Dental A Team (23:57) Yeah, I agree.   Monica (24:05) your bowl is going to be or your cup is going to be overflowing. A thousand percent.   The Dental A Team (24:08) Mm-hmm.   Yeah, I totally agree. I totally agree. love the, ⁓ I focus on making, if I can make one person smile today, that, you know, I just want to make one person smile today. So I love this. Thank you, Monica. I knew it being so fresh, you're still in the process of helping them hire for this position, but I know it's been really, really close to your heart and you've been very intentional on getting them the results that they need and they need this hire to push for the results. I...   Monica (24:30) Yeah.   The Dental A Team (24:38) I've enjoyed watching you work with them and I know they've enjoyed working with you and will continue to enjoy working with you. You'll be hands on with them here this week. So I'm super excited for this. And Monica, think some of the pieces I've pulled out, we want those, know, actual pieces for you guys. And I think do the digging, do your research, figure out why people are referring you. Why do people want to come to you? What makes you special and different? And cultivate your ad around that plus   who it is that you want to hire and be super clear on what the position actually is. And front office reception is really hard to explain. So be super clear on what that position is, what will they actually be doing? What are your expectations so that somebody coming in can say, yes, I can do that. And Monica, thank you so much for your time. Thank you for everything you've poured into the clients that you have. But specifically today, we're talking about this one client and everything you poured into them.   Monica (25:18) Yes.   The Dental A Team (25:36) I know because I've chatted with them, I've talked with them, I know how much they appreciate it and how much they need your love and your support and your guidance. So thank you for everything you do for all of us every single day.   Monica (25:49) Thanks, Tiff. Likewise, thanks for your leadership, for your invitation, for this space where we can brainstorm and share our wisdom and ideas and impact the world of dentistry.   The Dental A Team (26:02) Yeah, in the greatest way as possible, right? I love it. That's our mission, everyone, just so you know. Thank you, Monica. And guys, I love podcasting. know that, Monica. She's a big podcast fan now. We're podcaster fan, which I appreciate and I love. So let us know what you think. Five star review below, but also Hello@TheDentalATeam.com. If you have further questions, if you need help, if you need guidance, or you're really not sure how to dig in and figure this out, please just...   Monica (26:03) Hahaha   The Dental A Team (26:29) Reach out, Hello@TheDentalATeam.com. We're here. A lot of those emails, most of those emails actually do get forwarded to the consultant team. So we are the ones that you're gonna be hearing from. Thanks so much and we'll catch you guys next time.   Monica (26:42) Thanks everyone.  

    Downtime - The Mountain Bike Podcast
    Behind the Scenes of the Nukeproof Axess Racing Team

    Downtime - The Mountain Bike Podcast

    Play Episode Listen Later Jan 27, 2026 101:38


    For Axess Intense Factory Racing, the 2025 season was full of high highs, and some really low lows. Injury. Uncertainty. Financial pressure. And moments behind the scenes that most race programmes never talk about publicly. But those lows are exactly what pushed Joe Breeden and Olly Morris forward with new partners, a bigger budget, and an exciting new setup for 2026 as the Nukeproof Axess Racing team is born. This is a conversation about pressure, vulnerability, and what it actually takes to keep a race team moving forward when everything's on the line. So sit back, hit play, and enjoy this episode with Joe Breeden and Olly Morris. You can also watch this episode on YouTube here. You can find everything Nukeproof Axess Racing on Instagram @nukeproof_axess_racing and the Axess website is here and Axess Racing is on YouTube here. Podcast Stuff Sponsoring Partners This episode is sponsored by Wahoo Fitness. Over the last few years, the Wahoo KICKR has become in invaluable part of my training. They’ve recently launched the Wahoo KICKR CORE 2 to provide an incredible trainer with pro level features at entry level pricing. Check it out over at wahoofitness.com. Patreon I would love it if you were able to support the podcast via a regular Patreon donation. Donations start from as little as £3 per month. That's less than £1 per episode and less than the price of a take away coffee. Every little counts and these donations will really help me keep the podcast going and hopefully take it to the next level. To help out, head here. Merch If you want to support the podcast and represent, then my webstore is the place to head. All products are 100% organic, shipped without plastics, and made with a supply chain that's using renewable energy. We now also have local manufacture for most products in the US as well as the UK. So check it out now over at downtimepodcast.com/shop. Newsletter If you want a bit more Downtime in your life, then you can join my newsletter where I'll provide you with a bit of behind the scenes info on the podcast, interesting bits and pieces from around the mountain bike world, some mini-reviews of products that I've been using and like, partner offers and more. You can do that over at downtimepodcast.com/newsletter. Follow Us Give us a follow on Instagram @downtimepodcast or Facebook @downtimepodcast to keep up to date and chat in the comments. For everything video, including riding videos, bike checks and more, subscribe over at youtube.com/downtimemountainbikepodcast. Are you enjoying the podcast? If so, then don't forget to follow it. Episodes will get delivered to your device as soon as it's available and it's totally free. You'll find all the links you need at downtimepodcast.com/follow. You can find us on Apple Podcast, Spotify, Google and most of the podcast apps out there. Our back catalogue of amazing episodes is available at downtimepodcast.com/episodes Photo – @sursunbikeholidays

    The Note Closers Show Podcast
    Case Study: Due Diligence on a Tyler, TX Nonperforming Note Deal

    The Note Closers Show Podcast

    Play Episode Listen Later Jan 27, 2026 51:53


    Welcome to this episode of the Monday Money Coaching Call. Look, it is absolutely freezing here in Austin, Texas. We are talking 18 degrees, which basically means the entire state shuts down because—let's be honest—nobody here knows how to drive on ice. So, while the roads are slick, we are chilling inside where the coffee is hot, and the deals are even hotter.If you missed our massive livestream this past Saturday, don't worry. We spent over two hours breaking down a tape of 3,067 non-performing first liens. But for today's coaching call, I wanted to peel back the onion a little further. We are doing a deep dive specifically into the remaining 200+ Texas assets. Why Texas? Because it's the fastest foreclosure state in the country, and when you combine speed with equity, you find the magic.In this episode, I'm walking you through my exact process of filtering a massive spreadsheet—hiding the columns that don't matter (looking at you, "QM Flags") and highlighting the ones that equal profit. We take a serious look at a specific asset in Tyler, Texas. This isn't just looking at numbers; we become digital detectives. We look at the borrower's emotional equity (solar panels and garden gnomes count!), the "Zillow Zombie" values, and even do a Google search that reveals the heartbreaking backstory of why the borrower likely defaulted.We also tackle the difference between chasing "Subject To" deals versus buying the Non-Performing Note. Spoiler alert: You aren't getting a massive discount on a note that is only 90 days late. We run the math on calculating yields, determining legal balances, and deciding when to aim for a re-performing note versus when to accept that a property is headed for foreclosure (like a massive upside-down property we found in Dripping Springs).In this episode, we cover:The Texas Deep Freeze: Why staying off the icy Austin roads is the best investment decision you can make today.The 3,000 Note Breakdown: A recap of the massive tape we analyzed on Saturday and where to find the remaining opportunities.Geographic Breakdown: Mapping out opportunities from the Panhandle to the Valley, including Dallas, Houston, and the Piney Woods.Spreadsheet Mastery: How to filter data efficiently—calculating estimated legal balances, equity percentages, and hiding useless columns.The Tyler, Texas Case Study: A full breakdown of a property with 82% equity, analyzing photos, tax records, and potential 17-19% cash-on-cash returns.The "Human" Element: How a simple Google search revealed a borrower's personal tragedy and how that informs our strategy.Bankruptcy & Foreclosure Plays: Analyzing a deal in Montgomery, TX involving a bankruptcy plan, and a luxury builder home in Dripping Springs that is $200k upside down.Sub2 vs. NPN: Why buying the note makes more sense than a Subject To deal when the borrower is 6+ months behind.Texas Foreclosure Trends: A look at Roddy's List and current numbers in Travis, Bexar, Dallas, and Harris counties.Look, it might be 20 degrees outside, but these yields are keeping us warm. Whether you are looking to get a borrower back on track with a modification or taking a property back in a fast foreclosure state, the opportunity is right there in the data. You just have to know how to filter for it.Make sure you grab the updated spreadsheet from the Basecamp repo (I'll add the formulas so you don't have to do the heavy lifting). If you are catching the replay, go back and watch the Saturday breakdown, and then join us live next time at NoteNightInAmerica.com.Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe No

    Shout! A football podcast on the Buffalo Bills with Matt Parrino and Ryan Talbot
    Brady Era Begins: Making Sense of Bills' Unpopular Choice to Hire Joe Brady as New Coach

    Shout! A football podcast on the Buffalo Bills with Matt Parrino and Ryan Talbot

    Play Episode Listen Later Jan 27, 2026 42:06


    The Buffalo Bills announced Joe Brady as their new head coach on Tuesday. The choice has been heavily criticized by the fan base in the immediate aftermath. Matt Parrino and Ryan Talbot break down the move and discuss its different layers. Love SHOUT? Want to buy some swag to support the show and get decked out in our official gear? Check out the brand new "SHOUT!" store for apparel, headwear and much more! ⁠https://sportslocker.chipply.com/SHOUT/store.aspx?eid=405259&action=viewall What is the "SHOUT!" Bills text insiders? Want to join? You can get analysis from Matt and Ryan right to your phone and send texts directly to them both! Text 716-528-6727 or Click here: https://joinsubtext.com/c/shoutbuffalobills Sign up for the NYUP Bills newsletter! Don't miss all the Bills coverage. Head over to www.Syracuse.com/newsletters to start getting your Bills stories and the podcast delivered right to your inbox. The "SHOUT!" Buffalo Bills football podcast is available on Apple, Spotify, Google, Stitcher, and wherever you listen to podcasts Follow @MattParrino (⁠https://x.com/MattParrino⁠) and @RyanTalbotBills (⁠https://x.com/RyanTalbotBills⁠) on X Find our Bills coverage whenever you consume social media Instagram: http://www.instagram.com/buffalobillsnyup Facebook: http://www.facebook.com/buffalobillsnyup⁠ X: ⁠https://x.com/billsupdates Learn more about your ad choices. Visit megaphone.fm/adchoices

    Remarkable Retail
    2026 Provocative Predictions for Retail's Future

    Remarkable Retail

    Play Episode Listen Later Jan 27, 2026 48:13


    Steve Dennis and Michael LeBlanc kick off their annual predictions episode with a fast-moving review of the retail news of the week. They begin with the long-delayed U.S. TikTok deal finally reaching resolution, noting how deeply TikTok now influences product discovery, cultural trends, and transactional commerce through TikTok Shops. While the platform remains critical for retailers, both hosts raise concerns around privacy, political influence, and how algorithmic control may evolve under new ownership.The conversation then turns to tariff volatility and geopolitical uncertainty, highlighting how unpredictable trade policy continues to make planning difficult for retailers. Steve points out that Amazon is already seeing tariff-driven price increases creep into both its first-party and marketplace businesses, reinforcing how global policy decisions are now flowing directly into consumer pricing. They also discuss Gap's creation of a Chief Entertainment Officer role, using it as a signal that retailers are increasingly seeking growth through media, licensing, and brand-driven content ecosystems rather than traditional merchandising alone.From there, Steve delivers his provacative 2026 retail predictions. He argues that the “Great Concentration” will continue, with Amazon, Walmart, and Costco capturing a disproportionate share of both sales growth and profits. This concentration fuels a powerful investment flywheel that makes it increasingly difficult for mid-tier retailers to compete. He predicts a mixed year for major turnarounds, with some traction at Gap and Nike, limited progress at Macy's, and deeper structural challenges for Target.AI emerges as one of the most consequential themes, with Steve describing 2026 as a truly “agentic” year. Search, shopping, and discovery are rapidly shifting toward AI-driven experiences, creating massive innovation but also high risk of disintermediation for brands that fail to adapt. Physical stores, he argues, will matter more for experiential brands and less for undifferentiated ones, accelerating the bifurcation between meaningful store concepts and those that lack a clear role.Steve also predicts intensifying competition in last-mile delivery, as Amazon and Walmart push same-day and narrow delivery windows even further, especially in grocery and essentials. Luxury faces an uneven future, with Saks Global likely emerging from bankruptcy smaller and fragile, and growth concentrated among a few elite brands. Resale, however, finally appears poised for breakout momentum, driven by affordability pressures and improving business models across the sector. Wellness and longevity become a new growth frontier, extending far beyond groceries into subscriptions, services, and lifestyle ecosystems.The episode closes with their “remarkable” stories of the week and a look around the corner, led by Lululemon's latest product misstep involving see-through apparel and a tone-deaf customer response. Michael highlights the promotion of former guest Chris Nicholas to lead Walmart International, while Steve flags growing bond-market volatility as a key macro signal to watch.   About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

    Cougar Tracks
    Closing Thoughts On BYU's Loss To Arizona + Post-Portal Depth Chart Projection: Defense

    Cougar Tracks

    Play Episode Listen Later Jan 27, 2026 32:59


    BYU basketball falls to the No. 1-ranked Arizona Wildcats at the Marriott Center, 86-83. KSL Sports BYU Insider Mitch Harper shared his closing thoughts on the loss and what he learned from the game. BYU basketball hosted five-star recruit Bruce Branch III on his official visit in Provo. Also, how the loss impacted BYU in Bracketology. Then, finally, Mitch closes out his Post-Portal Depth Chart projection series for BYU football in 2026 with the defensive side of the ball. With new additions such as Cade Uluave from Cal, plus a long list of returning talent, how will Kelly Poppinga's defense potentially look in 2026? Subscribe to the Cougar Tracks Podcast to stay up-to-date with all the daily episodes. Cougar Tracks is on YouTube and X every weekday at Noon (MT), and KSL NewsRadio at 6:30 p.m. (MT). Apple: https://podcasts.apple.com/us/podcast/cougar-tracks/id1146971609 YouTube Podcast: https://kslsports.com/category/podcast_results/?sid=2035&n=Cougar%20Tracks Spotify: https://open.spotify.com/show/2NCF1KecDsE2rB1zMuHhUh Download the KSL Sports app Google: https://play.google.com/store/apps/details?id=com.bonneville.kslsports&hl=en_US  iOS: https://apps.apple.com/us/app/ksl-sports/id143593 Mitch Harper is a BYU Insider for KSLsports.com and hosts the Cougar Tracks Podcast daily on KSL Sports YouTube and KSL NewsRadio (SUBSCRIBE). Harper also co-hosts Cougar Sports Saturday (12–3 p.m.) on KSL NewsRadio. Follow Mitch’s coverage of BYU athletics in the Big 12 Conference on X (formerly Twitter) and Instagram: @Mitch_Harper. Want more coverage of BYU sports? Take us with you wherever you go. Download the new and improved KSL Sports app from Utah’s sports leader. Allows you to stream live radio and video, keeping you up-to-date on all your favorite teams.

    Cougar Tracks
    Tommy Lloyd, Arizona Players React After Win Over BYU

    Cougar Tracks

    Play Episode Listen Later Jan 27, 2026 12:34


    BYU basketball lost to No. 1 Arizona at the Marriott Center on January 26, 2026, 86-83. Arizona head coach Tommy Lloyd and players Brayden Burries and Jaden Bradley spoke with the media after the game as the Wildcats remain undefeated in the 2025-26 season. Subscribe to the Cougar Tracks Podcast to stay up-to-date with all the daily episodes. Cougar Tracks is on YouTube and X every weekday at Noon (MT), and KSL NewsRadio at 6:30 p.m. (MT). Apple: https://podcasts.apple.com/us/podcast/cougar-tracks/id1146971609 YouTube Podcast: https://kslsports.com/category/podcast_results/?sid=2035&n=Cougar%20Tracks Spotify: https://open.spotify.com/show/2NCF1KecDsE2rB1zMuHhUh Download the KSL Sports app Google: https://play.google.com/store/apps/details?id=com.bonneville.kslsports&hl=en_US  iOS: https://apps.apple.com/us/app/ksl-sports/id143593 Mitch Harper is a BYU Insider for KSLsports.com and hosts the Cougar Tracks Podcast daily on KSL Sports YouTube and KSL NewsRadio (SUBSCRIBE). Harper also co-hosts Cougar Sports Saturday (12–3 p.m.) on KSL NewsRadio. Follow Mitch’s coverage of BYU athletics in the Big 12 Conference on X (formerly Twitter) and Instagram: @Mitch_Harper. Want more coverage of BYU sports? Take us with you wherever you go. Download the new and improved KSL Sports app from Utah’s sports leader. Allows you to stream live radio and video, keeping you up-to-date on all your favorite teams.

    Cougar Tracks
    Kevin Young, AJ Dybantsa, Richie Saunders After BYU Falls To Arizona

    Cougar Tracks

    Play Episode Listen Later Jan 27, 2026 12:45


    BYU basketball head coach Kevin Young and players AJ Dybantsa and Richie Saunders spoke to the media after the 13th-ranked Cougars fell to No. 1 Arizona. Subscribe to the Cougar Tracks Podcast to stay up-to-date with all the daily episodes. Cougar Tracks is on YouTube and X every weekday at Noon (MT), and KSL NewsRadio at 6:30 p.m. (MT). Apple: https://podcasts.apple.com/us/podcast/cougar-tracks/id1146971609 YouTube Podcast: https://kslsports.com/category/podcast_results/?sid=2035&n=Cougar%20Tracks Spotify: https://open.spotify.com/show/2NCF1KecDsE2rB1zMuHhUh Download the KSL Sports app Google: https://play.google.com/store/apps/details?id=com.bonneville.kslsports&hl=en_US  iOS: https://apps.apple.com/us/app/ksl-sports/id143593 Mitch Harper is a BYU Insider for KSLsports.com and hosts the Cougar Tracks Podcast daily on KSL Sports YouTube and KSL NewsRadio (SUBSCRIBE). Harper also co-hosts Cougar Sports Saturday (12–3 p.m.) on KSL NewsRadio. Follow Mitch’s coverage of BYU athletics in the Big 12 Conference on X (formerly Twitter) and Instagram: @Mitch_Harper. Want more coverage of BYU sports? Take us with you wherever you go. Download the new and improved KSL Sports app from Utah’s sports leader. Allows you to stream live radio and video, keeping you up-to-date on all your favorite teams.

    The Mark Thompson Show
    Public Outrage Explodes, Border Patrol Leaders Leave Minneapolis, David Cay Johnston Joins 1/27/26

    The Mark Thompson Show

    Play Episode Listen Later Jan 27, 2026 124:07 Transcription Available


    A retreat from Minneapolis. Customs and Border Protection commander-at-large Greg Bovino is leaving the city where his immigration sweeps left horror and death. ABC News reports Bovino will return to El Centro, California and back to his duties as chief of that sector. Homeland Security officials say Bovino "has not been relieved of his duties" as some reports have suggested and that he is a key part of Trump's team and a "great American."  Despite the comments, the move is seen as a reaction to public outcry over the death of ICU nurse Alex Pretti  at the hands of Border Patrol officers and an indicator that the White House is feeling political pressure as a result. We welcome Pulitzer Prize winning author and investigative journalist David Cay Johnston to talk about the fallout from violence in Minnesota and whether this may be a turning point for Trump's immigration policy plans.Tech Tuesday brings Jefferson Graham to the show.  We're talking Google and a payout after allegations they secretly recorded their customers. The Mark Thompson Show 1/27/26Patreon subscribers are the backbone of the show! If you'd like to help, here's our Patreon Link:https://www.patreon.com/themarkthompsonshowMaybe you're more into PayPal.  https://www.paypal.com/donate/?hosted_button_id=PVBS3R7KJXV24And you'll find everything on our website: https://www.themarkthompsonshow.com

    The Law Firm Marketing Minute
    How Do SEO & AI Search Compare?

    The Law Firm Marketing Minute

    Play Episode Listen Later Jan 27, 2026 3:09


    Did you like this episode? Dislike it?

    In Search Of Excellence
    Marc Lore : Why 95% of Success is Just "Shit Work" | E181

    In Search Of Excellence

    Play Episode Listen Later Jan 27, 2026 52:25


    In this explosive episode of In Search of Excellence, Randall Kaplan sits down with Marc Lore—the billionaire entrepreneur, owner of the Minnesota Timberwolves, and the visionary founder behind Diapers.com (sold to Amazon for $545M) and Jet.com (sold to Walmart for $3.3B).If you think entrepreneurship is glamorous, think again. Marc drops the filter to reveal that "95% of the day is shit work"—boring, repetitive, and unexciting tasks that most people quit on. From hauling thousands of diaper boxes out of Costco in an 18-wheeler because manufacturers wouldn't sell to him , to counting cards in Atlantic City casinos, Marc shares the raw stories of resourcefulness and resilience that defined his path to billions.SUBSCRIBE for more masterclasses with the world's most successful leaders!Key Moments & Timestamps00:00 – Intro: Why entrepreneurship is low probability and "shit work" 01:46 – The Story: Marc's dad crashing Bruce Springsteen's house 03:44 – How Marc's dad "hacked" the job market for programmers 07:44 – Marc's mom becoming a competitive bodybuilder at age 36 11:31 – The "Farmer Mindset": Creating something from nothing 13:32 – Nature vs. Nurture: Are entrepreneurs born or made? 14:44 – Overcoming bullies and the power of being alone 19:48 – Why "A-students" from top schools often struggle with failure 23:40 – Hiring Strategy: Why Marc is a "Resume Snob" 31:30 – Trading options and derivatives at 12 years old 35:32 – The Fake ID Ring: Deconstructing licenses to beat the system 40:12 – Why manual labor is the best training for CEOs 43:55 – The Diapers.com Hustle: Buying inventory from Costco with an 18-wheeler 45:48 – The "Loss Leader" Strategy: Losing money to win the customer 48:14 – The Human Calculator: Marc proves his insane math skills live 51:51 – Why visionary founders are obsessed with magic About the Guest: Marc LoreMarc Lore is a serial entrepreneur, investor, and owner of the NBA's Minnesota Timberwolves. He is one of the few founders to sell a company to Amazon (Diapers.com) and another to Walmart (Jet.com) for multibillion-dollar exits. Known for his "human calculator" math skills and extreme risk tolerance, Marc is currently building the utopian city project Telosa and the food delivery startup Wonder.About the Host: Randall KaplanRandall Kaplan is a serial entrepreneur, venture capitalist, and the founder of In Search of Excellence. He has been an advisor to more than 50 companies and invested in nearly 100, including Google, Lyft, and Seagate.Apply for One-On-One CoachingIf you're ready to change your life and achieve your goals, apply here: https://www.randallkaplan.com/coaching Listen to my Extreme Preparation TEDx Talk here: https://www.youtube.com/watch?v=MIvlFpoLfgs Listen to this episode on the go!Apple Podcasts: https://podcasts.apple.com/us/podcast...Spotify: https://open.spotify.com/show/23q0XIC... For more information about this episode, visit https://www.randallkaplan.com/ Follow Randall!Instagram: @randallkaplan LinkedIn:  @randallkaplan TikTok:  @randall_kaplan Twitter / X: https://x.com/RandallKaplanWebsite: https://www.randallkaplan.com/1-on-1 Coaching: https://www.randallkaplan.com/coachingCoaching and Staying Connected:1-on-1 Coaching | Instagram | YouTube | TikTok | LinkedIn

    The Colin McEnroe Show
    We take your calls

    The Colin McEnroe Show

    Play Episode Listen Later Jan 27, 2026 49:00


    We’ve been doing these shows where we don’t book any guests, where we fill the hour with your calls. And your calls have been interesting and surprising and amusing. This hour, the conversation winds around to Minneapolis, Greenland, the late Bob Weir, cool names among public radio’s on-air talent, AI overview on Google and elsewhere … Anything. (Seemingly) everything. These shows are fun for us, and they seem to be fun for you, too. So we did another one. MUSIC FEATURED (in order): I Work in a Warehouse – Blake Porter Self Deprecating Blues – Tyler Miller Pure Magic – Akira the Don, Alan Watts Jeans (fall on my knees) – Katie Tupper Vivid Light – Blood Orange America’s Daughter – May Erlewine Field Song – Mon Rovia Support the show: http://www.wnpr.org/donateSee omnystudio.com/listener for privacy information.

    Classic Comedy of Old Time Radio
    Father Knows Best - "Both Bosses Visit"

    Classic Comedy of Old Time Radio

    Play Episode Listen Later Jan 27, 2026 34:57


    Jim's boss and his boss's boss both show up for Sunday dinner – on April Fool's day!Originally aired on March 29, 1951. This is episode 75 of Father Knows Best.Become a supporter of this podcast: https://www.spreaker.com/podcast/classic-comedy-of-old-time-radio--5818299/support.Please email questions and comments to host@classiccomedyotr.com.Like us on Facebook at facebook.com/classiccomedyotr. Please share this podcast with your friends and family.You can also subscribe to our podcast on Spreaker.com, Spotify, iTunes, Stitcher, TuneIn, iHeartRadio, and Google podcasts.This show is supported by Spreaker Prime.Become a supporter of this podcast: https://www.spreaker.com/podcast/classic-comedy-of-old-time-radio--5818299/support.

    Classic Comedy of Old Time Radio
    Special Sick Day Rerun: Life of Riley - "Build A House"

    Classic Comedy of Old Time Radio

    Play Episode Listen Later Jan 27, 2026 34:21 Transcription Available


    Rerun of 3rd podcast episode.The Riley Family needs a place to live. Husband and father, Chester A. Riley, comes up with a plan to solve their problem. Originally aired on January 16, 1944.Become a supporter of this podcast: https://www.spreaker.com/podcast/classic-comedy-of-old-time-radio--5818299/support.Please email questions and comments to host@classiccomedyotr.com.Like us on Facebook at facebook.com/classiccomedyotr. Please share this podcast with your friends and family.You can also subscribe to our podcast on Spreaker.com, Spotify, iTunes, Stitcher, TuneIn, iHeartRadio, and Google podcasts.This show is supported by Spreaker Prime.Become a supporter of this podcast: https://www.spreaker.com/podcast/classic-comedy-of-old-time-radio--5818299/support.

    The Spiritual Sisters Podcast
    165. The Astrology of February 2026!

    The Spiritual Sisters Podcast

    Play Episode Listen Later Jan 27, 2026 24:28


    Send us a textIn today's episode, we explore the Astrology of February 2026. It's the biggest month of 2026!Major key dates are provided!If you want a personalized look at what the February 2026 eclipses have in store for you, take advantage of Gabrielle's offer!February 2026 Eclipse Readings for $88 Enjoy and don't forget to leave a five star review!Please rate and review the podcast on Apple, Google, Spotify, or wherever you listen! Enroll in ARCANA today: https://aguaastrology.teachable.com/p/arcana See our faces on YouTube!Want to book a reading with Gabrielle? Please visit her website www.aguaastrology.com Want to book a session with Nichole? https://app.acuityscheduling.com/schedule/32f06ea7/appointment/72886342/calendar/11334222 Follow us on Instagram @thespirtualsisterspodcast Follow Gabrielle on Instagram @aguaastrology (She will NEVER DM you for readings! Watch out for scammers!)Follow Nichole on Instagram @thenicholechristine Subscribe to Gabrielle's YouTube Channel Agua AstrologyJoin Soul Reading MethodMini Tarot Re...

    Loop Infinito (by Applesfera)
    El cifrado que no cifra

    Loop Infinito (by Applesfera)

    Play Episode Listen Later Jan 27, 2026 15:47


    Microsoft ha entrega claves de BitLocker al FBI por una orden judicial. A diferencia de Apple o Google, las guarda sin cifrar del lado servidor. El cifrado conveniente resulta ser cifrado con puerta trasera legal de serie.Loop Infinito, podcast de Xataka, de lunes a viernes a las 7.00 h (hora española peninsular). Presentado por Javier Lacort. Editado por Alberto de la Torre.Contacto:

    We Don't PLAY
    Top 7 Email Marketing Best Practices that Earn Revenue (ROI) in 2026 with Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Jan 27, 2026 61:45


    Join Favour Obasi-ike, MBA, MS for a masterclass on email marketing strategies that actually drive revenue. In this session, Favour breaks down the power of segmented email campaigns, explains the metrics that matter, and shares how to build a website-first content strategy that turns subscribers into customers. Learn how to leverage free tools, automate your email sequences, and create long-term relationships with your audience through strategic, data-driven email marketing ROI.Whether you're just starting with email marketing or looking to optimize your existing campaigns, this episode delivers actionable insights you can implement immediately to boost engagement and generate sustainable revenue.What You'll Learn✓ How to use segmented emails to increase revenue and engagement✓ The difference between click-through rate and click rate (and why it matters)✓ Why your website is the foundation of successful email marketing✓ Google's E-E-A-T framework for creating helpful content✓ How to repurpose one piece of content across multiple channels✓ Which free tools every email marketer should be using✓ The "website-first" content strategy that saves time and builds SEO✓ How to create automated email sequences that work 24/7Top 7 Email Marketing Best Practices1. Use Segmented Emails StrategicallyCreate segments based on subscriber behavior and preferences. Use polls and interactive elements to gather data, then tag links to track which subscribers are interested in which offerings.2. Build a Helpful, Responsive WebsiteYour website should be fast-loading, mobile-friendly, and provide genuine value. Focus on Google's E-E-A-T framework: Experience, Expertise, Authority, and Trust.3. Create Content on Your Website FirstPublish content on your website before sharing on social media. This builds your owned digital assets, improves SEO, and gives you more control over distribution.4. Leverage Email Metrics for Continuous ImprovementTrack who opens, clicks, and takes action. Identify your most engaged subscribers and create VIP segments for them. Use this data to refine your messaging over time.5. Implement Scheduled and Automated Email SequencesSet up automated sequences that trigger based on subscriber actions. Create welcome series, nurture campaigns, and re-engagement flows that work around the clock.6. Repurpose Content Across Multiple FormatsTake one long-form piece and break it into blog posts, social media updates, podcast episodes, videos, and email newsletters. Maximize your content creation efforts.7. Focus on Long-term Relationship BuildingNot everyone opens emails the day you send them. Be consistent with your schedule, provide ongoing value, and build trust over time rather than chasing quick sales.Key Metrics to TrackDeliverability Rate - Percentage of emails reaching subscriber inboxesOpen Rate - Percentage of delivered emails that get openedClick Rate - Percentage of delivered emails with link clicksClick-Through Rate (CTR) - Percentage of opened emails with link clicksConversion Rate - Percentage completing your desired actionPodcast Episode Timestamps[00:00] Episode introduction: Email marketing best practices that earn revenue[00:40] Why segmented emails are the #1 revenue driver[03:06] How to create segments triggered by scheduled emails[03:37] Example: Segmenting by in-person vs. virtual event preferences[06:00] Using polls to understand what your audience really wants[07:00] Revenue starts at the beginning: building systems for MRR[08:00] Click-through rate vs. click rate explained[09:00] Identifying and segmenting your most engaged subscribers[10:00] Tracking email opens and clicks consistently[10:30] Creating VIP segments for highly engaged subscribers[14:00] Re-engaging inactive subscribers through targeted campaigns[15:00] Email deliverability and its impact on revenue[17:00] Understanding spam filters and how to avoid them[18:00] Email authentication: SPF, DKIM, and DMARC[20:00] Real case study: Client ranking page one for competitive keywords[21:42] Technical SEO: indexing, blogs, location pages, schema markup[23:00] Email marketing as direct response marketing[24:00] Why not everyone opens emails immediately (and that's okay)[25:00] Best Practice #1: Have a helpful, responsive website[25:32] Google's E-E-A-T framework: Experience, Expertise, Authority, Trust[26:22] You have less than 10 seconds to make an impression[27:00] The "website-first" content strategy[27:22] Free analytics tools: Google Search Console, GA4, Bing, Microsoft Clarity[28:00] Repurposing one article into multiple content formats[30:00] Maximizing content value through strategic repurposing[32:00] Creating content pillars and topic clusters[33:00] Planning content calendars aligned with email campaigns[35:00] Balancing evergreen content with timely topics[37:00] Creating lead magnets that attract quality subscribers[39:00] A/B testing email subject lines and content[40:00] Overview of popular email marketing platforms[41:00] Mailchimp: features, pricing, and best use cases[42:00] Constant Contact for small businesses and nonprofits[43:00] Brevo (formerly Sendinblue): affordable with SMS capabilities[44:00] HubSpot: comprehensive CRM and marketing automation[45:00] Choosing the right platform for your business needs[46:00] Free tier options and when to upgrade[50:00] Advanced segmentation for e-commerce businesses[51:00] Using behavioral triggers to increase conversions[52:00] Email in omnichannel marketing strategies[53:00] Measuring ROI from email campaigns[54:00] Common email marketing mistakes to avoid[57:00] Recap of key best practices[59:00] Closing remarks and next session announcement[59:29] Tomorrow's topic: Search Engine Marketing & SEO Best Practices (11 AM Central)Tools & Resources MentionedEmail Marketing Platforms: Flodesk >> Sign up and Get 50% OffAnalytics Tools: Google Search Console, Google Analytics (GA4), Bing Webmaster Tools, Microsoft Clarity, Fathom Analytics, Matomo AnalyticsOther Tools: Eventbrite, PinterestSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    money trust social media ai google social bible marketing entrepreneur real news podcasts ms planning search focus podcasting clients chatgpt authority mba balancing artificial intelligence web services branding reddit identifying seo hire identify small business roi pinterest tracking vip tactics revenue traffic earn best practices expertise digital marketing crm bible study maximize helpful maximizing entrepreneurial content creation budgeting sms content marketing web3 financial planning email marketing social media marketing bing rebranding hydration hubspot small business owners entrepreneur magazine money management favour monetization geo marketing tips mailchimp web design search engine optimization repurposing quora spf drinking water create content b2b marketing podcast. google ai biblical principles website design marketing tactics get hired digital marketing strategies entrepreneur mindset business news entrepreneure mrr small business marketing google apps spending habits seo tips google search console website traffic small business success constant contact entrepreneur podcast small business growth podcasting tips key metrics ai marketing seo experts webmarketing branding tips financial stewardship google seo small business tips email marketing strategies pinterest marketing social media ads entrepreneur tips seo tools search engine marketing marketing services budgeting tips dmarc technical seo seo agency web 3.0 social media week web traffic blogging tips dkim entrepreneur success small business loans social media news personal financial planning small business week seo specialist website seo marketing news content creation tips digital marketing podcast seo podcast seo best practices kangen water e e a t seo services data monetization ad business diy marketing obasi large business web tools pinterest seo web host smb marketing microsoft clarity marketing hub marketing optimization small business help bing webmaster tools fathom analytics storybranding web copy entrepreneur support pinterest ipo entrepreneurs.
    This Week in Tech (Audio)
    TWiT 1068: Toto's Electrostatic Chuck - Is TikTok's New Privacy Policy Cause for Alarm?

    This Week in Tech (Audio)

    Play Episode Listen Later Jan 26, 2026 172:26


    Microsoft quietly hands over BitLocker keys to the government, TikTok's new privacy terms spark a user panic, and Europe's secret tech backups reveal anxious prep for digital fallout. Plus, how gambling platforms are changing the future of news and sports. You can bet on how much snow will fall in New York City this weekend Europe Prepares for a Nightmare Scenario: The U.S. Blocking Access to Tech China, US sign off on TikTok US spinoff TikTok users freak out over app's 'immigration status' collection -- here's what it means Elon Musk's Grok A.I. Chatbot Made Millions of Sexualized Images, New Estimates Show Microsoft Gave FBI Keys To Unlock Encrypted Data, Exposing Major Privacy Flaw - Forbes House of Lords votes to ban social media for Brits under 16 Overrun with AI slop, cURL scraps bug bounties to ensure "intact mental health" Route leak incident on January 22, 2026 149 Million Usernames and Passwords Exposed by Unsecured Database Millions of people imperiled through sign-in links sent by SMS Anthropic revises Claude's 'Constitution,' and hints at chatbot consciousness The new Siri chatbot may run on Google servers, not Apple's A Wikipedia Group Made a Guide to Detect AI Writing. Now a Plug-In Uses It to 'Humanize' Chatbots GitHub - anthropics/original_performance_takehome: Anthropic's original performance take-home, now open for you to try! Telly's "free" ad-based TVs make notable revenue—when they're actually delivered - Ars Technica Toilet Maker Toto's Shares Get Unlikely Boost From AI Rush - Slashdot Dr. Gladys West, whose mathematical models inspired GPS, dies at 95 Host: Leo Laporte Guests: Alex Stamos, Doc Rock, and Patrick Beja Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit meter.com/twit redis.io expressvpn.com/twit shopify.com/twit

    Low Carb MD Podcast
    The Hunger Code | Dr. Jason Fung - E427

    Low Carb MD Podcast

    Play Episode Listen Later Jan 26, 2026 72:48


    Dr. Jason Fung is a Canadian nephrologist and leading voice in metabolic health, best known for making the science of fasting and insulin resistance simple, practical, and empowering. Through his books, lectures, and clinical work, he's helped thousands rethink weight loss, type 2 diabetes, and long-term health by focusing on hormones, not just calories. Dr. Fung is the co-founder of The Fasting Method and a sought-after educator on metabolic health. In this episode, Drs. Brian, Tro, and Jason talk about… (00:00) Intro (05:46) The new dietary guidelines and food pyramid (08:02) The Huger Code and understanding hunger (13:19) Why the calories-in/calories-out model for weight-loss is ineffective (17:44) Hedonic hunger (19:06) Conditioned hunger (24:41) Hormones and calories (28:15) Insulin and fat-burning (31:47) The process of digestion and how every step of the process impacts hormones and weight (38:08) While ultra-processed foods are SO much more obesogenic than whole foods (39:53) Food addiction and effective treatment (46:19) The 3 Golden Rules of Weight Loss (49:25) Dr. Fung's new book and masterclass! (Links below) (51:55) Human biology and flavor variety (57:09) Fasting and satiety (01:04:43) Hubris, pride, and ignorance in medicine (01:09:15) Outro For more information, please see the links below. Thank you for listening! Links: Please consider supporting us on Patreon: https://www.lowcarbmd.com/ Dr. Jason Fung: The Fasting Method: https://www.thefastingmethod.com/ Books: https://www.amazon.com/stores/author/B01BT8K6FK Website/Books: https://www.doctorjasonfung.com/ iG: https://www.instagram.com/drjasonfung/ X: https://x.com/drjasonfung YouTube: https://www.youtube.com/channel/UCoyL4iGArWn5Hu0V_sAhK2w The Hunger Code Pre-Order/Masterclass: https://www.doctorjasonfung.com/gift-with-purchase-offer Dr. Brian Lenzkes:  Website: https://arizonametabolichealth.com/ Twitter: https://twitter.com/BrianLenzkes?ref_src=twsrc^google|twcamp^serp|twgr^author Dr. Tro Kalayjian:  Website: https://toward.health Twitter: https://twitter.com/DoctorTro IG: https://www.instagram.com/doctortro/ Toward Health App Join a growing community of individuals who are improving their metabolic health; together.  Get started at your own pace with a self-guided curriculum developed by Dr. Tro and his care team, community chat, weekly meetings, courses, challenges, message boards and more.  Apple: https://apps.apple.com/us/app/doctor-tro/id1588693888  Google: https://play.google.com/store/apps/details?id=uk.co.disciplemedia.doctortro&hl=en_US&gl=US Learn more: https://toward.health/community/

    Everyday AI Podcast – An AI and ChatGPT Podcast
    Apple's new ChatGPT competitor and updated AI Siri, ChatGPT ads dropping in weeks, Gemini makes search more personal and more

    Everyday AI Podcast – An AI and ChatGPT Podcast

    Play Episode Listen Later Jan 26, 2026 38:58


    For real this time.... Apple is gonna have real AI soon!For real for real. And if that's not enough to catch your attention, ChatGPT ads may be dropping in weeks, Anthropic might have beat Microsoft at its own game, and Google is bringing a MUCH more personalized version of AI and search to users in AI Mode. If you want to get ahead, you have to understand a blizzard of AI updates each week. That can take hours a day. Instead, tune in on Mondays as we bring you the AI News That Matters. Apple's new ChatGPT competitor and updated AI Siri, ChatGPT ads dropping in weeks, Gemini makes search more personal and more -- An Everyday AI Chat with Jordan WilsonNewsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion on LinkedIn: Thoughts on this? Join the convo on LinkedIn and connect with other AI leaders.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:OpenAI New Revenue Model and Value SharingAnthropic Launches Claude Excel Add-InAmazon Unveils Health AI for One MedicalGoogle Gemini Powers Personalized Search IntegrationOpenAI ChatGPT Ads Rollout DetailsAnthropic and OpenAI AI in Global Education PushApple AI Siri Beta with Google GeminiApple Campos Chatbot and iOS IntegrationRunway Gen 4.5 Image-to-Video UpgradeShopify Adds 4% Fee for ChatGPT CheckoutGoogle Gemini Ultra for Workspace Business AccountsMeta Superintelligence Labs Internal AI Model ReleaseTimestamps:00:00 "Modulate Revolutionizes Voice AI Analysis"06:51 Anthropic Launches Claude Excel Tool11:02 "Amazon Expands AI Health Services"12:07 AI Revolutionizing Healthcare Innovation17:29 "OpenAI Introduces Ads in ChatGPT"21:49 "AI Tools Transforming Global Education"25:59 Apple's Siri Revamp with Gemini27:23 "Siri Updates Powered by Gemini"32:22 "AI on Smartphones: What's Next"35:58 AI Advances: Agents, Images, Videos37:44 "AI Trust Layer with Modulate"Keywords: Apple's AI competitor, updated Siri, ChatGPT ads, Gemini, Google Gemini AI, personalized AI search, OpenAI revenue model,Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Human-Level Voice Intelligence, 100x Faster. Try Velma from Modulate today.  Human-Level Voice Intelligence, 100x Faster. Try Velma from Modulate today. 

    Rover's Morning Glory
    MON FULL SHOW: JLR has written three chapters of his book sequel, a dildo was found stuck to a clock tower, and The Discombobulator

    Rover's Morning Glory

    Play Episode Listen Later Jan 26, 2026 172:08


    Rover was stuck on the toilet. JLR called Duji concerned about Rover. JLR has written three chapters of his Blood in the Studio book sequel. Duji claims to have won DraftKings. Free Climb live stream on Netflix. Patagonia is suing a drag queen over their name. B2 called Rover almost in tears by how filthy bankruptcy box was left after the cleaners were there. A dildo was found stuck to a clock tower in Algonquin. ICE shot nurse, Alex Pretti in Minneapolis. What would rover protest for? Rover and Charlie disagree on what happened during the latest ICE shooting of Alex Pretti. A couple won $200k after they sued a university for being discriminated for "food racism." Witness of the man going crazy over his wife talking to someone else on their flight calls in to explain his experience. Google and Apple have been listening to people's private conversations and are paying out settlements. Secret sonic weapon. See omnystudio.com/listener for privacy information.

    Rover's Morning Glory
    MON PT 4: The Discombobulator

    Rover's Morning Glory

    Play Episode Listen Later Jan 26, 2026 37:10 Transcription Available


    Witness of the man going crazy over his wife talking to someone else on their flight calls in to explain his experience. Google and Apple have been listening to people's private conversations and are paying out settlements. Secret sonic weapon. See omnystudio.com/listener for privacy information.

    Previa Alliance Podcast
    Chat GPT Should NOT Be Your Therapist with Paige Bellenbaum

    Previa Alliance Podcast

    Play Episode Listen Later Jan 26, 2026 33:17 Transcription Available


    In an age where moms can Google every symptom and ask AI to decode every feeling, it's easier than ever to confuse information with healing.This episode dives into the growing trend of people turning to chatbots and “AI therapy” for emotional support — and the real risks behind it. Together, we'll explore why connection, compassion, and clinical expertise still matter more than ever.Click here for Paige's First Episode with Previa Alliance.Follow Previa Alliance!Previa Alliance (@previaalliance_) • Instagram photos and videosKeep the questions coming by sending them to info@previaalliance.com or DM us on Instagram!

    ShopTalk » Podcast Feed
    699: Jeremy Keith on Web Day Out

    ShopTalk » Podcast Feed

    Play Episode Listen Later Jan 26, 2026 58:56


    Show DescriptionWeb Day Out is coming up and Jeremy Keith from Clearleft (name pending the ShopTalk Show rebrand) is here to chat about it and while we've got him, Dave throws him on the hot seat to answer some hard hitting journalism questions about the state of the web in 2026. Listen on WebsiteWatch on YouTubeLinks Web Day Out in Brighton, March 12th 2026 Strategic design partners for website and service design | Clearleft css.properties Raycast - Your shortcut to everything Rachel Andrew – Doing stuff on the web since 1996. Browser support at Clearleft CSS Day 2026, 11th & 12th of June, Amsterdam SponsorsAxe-conAxe-con - the world's largest digital accessibility conference is from the makers of Axe-core and Axe DevTools Browser Extension. Taking place online on February 24-25. Registration is free and also gets you access to the on-demand recordings. Axe-con has a specific Development Track for dev content - some top speakers are Ire Aderinokun (front-end developer and Google developer expert), Jesse Beach (Software Engineering Manager at Meta), and other prominent folks from orgs like Coinbase, Zendesk, Red Hat, Atlassian, and more.

    TED Talks Business
    The flourishing future of women's sports | Kate Johnson

    TED Talks Business

    Play Episode Listen Later Jan 26, 2026 16:08


    Women's sports are surging in popularity around the world, with record-breaking viewership, attendance and revenue growth. And yet, social media algorithms still skew towards covering men's sports. Olympic rower Kate Johnson, who now leads global marketing strategy for sports and entertainment at Google, unpacks why this is still happening — and what it will take to level the playing field for women's sports. Later, Modupe makes the case for why you should watch more women sports.Learn more about our flagship conference happening this April at attend.ted.com/podcast Hosted on Acast. See acast.com/privacy for more information.

    Gangland Wire
    The Agent Who Discovered Roy DeMeo

    Gangland Wire

    Play Episode Listen Later Jan 26, 2026 Transcription Available


    In this episode of Gangland Wire, Gary Jenkins sits down with author Craig McGuire to discuss his gripping book, Empire City Under Siege, a deep dive into three decades of FBI manhunts, mob wars, and organized-crime investigations in New York City. Craig explains how the project grew out of his collaboration with retired FBI agent Anthony John Nelson, whose career spanned the most violent and chaotic years of New York's Mafia history. From Nelson's early days as a radio dispatcher in 1969 to his transition into undercover and frontline investigative work, the book captures the gritty reality of law enforcement during the 1970s and 1980s. We explore how Nelson's career mirrored the evolution of organized crime and law-enforcement tactics, including the rise of undercover stings, inter-agency cooperation, and the increasing role of technology. Craig highlights the close working relationship between Nelson and NYPD detective Kenny McCabe, whose deep knowledge of Mafia families and quiet professionalism led to major breakthroughs against organized crime. He tells how these two investigators wathced and uncovered the Gambino Family Roy DeMeo crew under Paul Castellano and Nino Gaggi. Throughout the conversation, Craig shares vivid, often humorous slice-of-life stories from the book—tense undercover moments, dangerous confrontations, and the emotional toll of living a double life. These anecdotes reveal not only the danger of the job but also the camaraderie and resilience that sustained agents and detectives working in the shadows. The episode closes with a reminder that Empire City Under Siege is as much about honoring unsung law-enforcement professionals as it is about mob history. Craig encourages listeners to support true-crime storytelling that preserves these firsthand accounts before they're lost to time. Hit me up on Venmo for a cup of coffee or a shot and a beer @ganglandwire Click here to “buy me a cup of coffee” Subscribe to the website for weekly notifications about updates and other Mob information. To go to the store or make a donation or rent Ballot Theft: Burglary, Murder, Coverup, click here To rent ‘Brothers against Brothers’ or ‘Gangland Wire,’ the documentaries click here.  To purchase one of my books, click here. 0:02 Welcome Back to Gangland Wire 2:14 The Journey to Anthony John Nelson 4:46 The Life and Work of Law Enforcement 15:00 Inside Anthony Nelson’s Early Career 26:49 The Dynamic Duo: Nelson and McCabe 30:16 Tales from the Underworld 35:55 The Tragedy of Everett Hatcher 39:12 The High-Stakes World of Undercover Work 40:56 Closing Thoughts and Inspirations transcript [0:00] Hey, all you wiretappers. Good to be back here in studio of Gangland Wire. I say the same thing every time. I hope it doesn’t bore you too much, but I am back here in the Gangland Wire studio. And I have today an author who interviewed and wrote a book with an FBI agent named Anthony John Nelson, who was one of the premier FBI agents in New York City that was working the mob. And even more interesting about him to me was he formed a partnership with a local copper named Kenny McCabe, who you may know the name. I had read the name before several times as I started researching this and looking at the book, but he was a mob buster supreme and Agent Nelson really formed a dynamic duo. But first, let’s start talking to Craig, your book, Empire City Under Seize, Three Decades of New York FBI Field Office Manhunts, Murders and Mafia Wars. How did you get involved with Anthony John Nelson? [0:55] Hi, Gary. Thanks for having me on your show. Big fan. Appreciate the opportunity. Very interesting and winding path that led me to Anthony’s doorstep. I also previously wrote another book, Carmine and the 13th Avenue Boys, which was about an enforcer in the Colombo family during the Third Colombo War. And I was introduced to Carmine Imbriali through Thomas Dades. Tommy Dades, he’s a famous retired NYPD detective. So after the success of that book, Tommy introduced me to another member of law enforcement. I started to work on a project that sort of fell apart. And one of the sort of consultants, friends that I met with during that was Anthony Nelson. And then one day as that, due to my own fumbling, as that project was falling apart, I had a delightful breakfast with Anthony and his wonderful wife, Sydney, Cindy, one Sunday morning. And Anthony’s pulling out all these clips of all these investigations and all these Jerry Capiche gangland clips. And it was just fascinating. And so I started to realize that there’s something here because I’m also a true crime fan and I remember many of these cases. [2:08] So it took a while to get Anthony to agree to write a book. He’s not one for the spotlight. He’s really your sort of quintessential G-man, modern G-man. It’s also somewhat of a throwback. But he eventually was interested in doing a book if we didn’t just shine the spotlight on him. Gary, you should know the original, the working title of the book was In the Company of Courage. And that’s really the theme that Anthony wanted to bring forth. You’ll notice throughout the book, there are some vignettes and some biographical information about many of the members of law enforcement that I interviewed, but then we also covered and who are no longer with us. It was my privilege to write this book sharing Anthony’s amazing history, 30 years at the FBI and then several years at the Brooklyn District Attorney’s Office as an investigator. And just like one of the themes is just to really shed some light on the valuable work that members of law enforcement, including you, sir. Thank you for your service. And we think too often these days, members of law enforcement are maligned and there’s a negative light cast on them. It’s the most difficult job in the world. And we just want to make sure that we’re shining some light on that valuable work that the thousands of members of men and women in law enforcement do every day protecting us. [3:24] I appreciate that. I’ll tell you what, all the way from the rookie on the street making those domestic violence calls and party armed calls and armed robbery alarms calls that are, there’s nothing there the first five times you go. And then all of a sudden there’s a guy running out with a gun all the way up to the homicide detectives. And even the people that handle the budget, they all paid their dues out on the streets and organized crime investigators, of course, and narcotics. I really appreciate that. It’s a thankless job for the most part. Once in a while, you get a little thanks, but not much. As we used to say, it was fun. I can’t believe they pay us to do this. [4:01] Gary, it’s like you’re repeating some of the lines of Frank Pergola to Al King, just like that. And that’s key, that thankless piece. I remember interviewing Frank Pergola, just famous New York City detective, worked on Son of Sam. He also worked on solving 79 homicides related to the Gambinos and the DeMeo family. And he echoed those same sentiments. While you’re investigating a case, it’s the victims’ families and the victims, their nerves are so fraught. It’s such a stressful situation. And the members of law enforcement bear the brunt of a lot of that frustration. [4:41] And too often, there’s no thank you at the end. And it’s not that they want to thank you. It’s just that they want the sort of closure, not even the recognition, just some sort of realization that they did a great job. And it’s unfortunate that they don’t, that doesn’t happen as often as it should. I appreciate it. Let’s talk about Anthony Nelson. He sounds like a very interesting character. Talk a little bit about what you learned from him about his early career. And I want to tell you something, that recalcitrance, I believe that’s the word, $25 word if I’ve ever heard one. His refusal to really make himself a hero or the center of attention. That’s pretty common among cops and FBI agents. I’ve noticed we’ve got, I’ve got a good friend here in Kansas City, wrote a book about the mafia in Kansas City called Mopsers in Our Mist, but he refused to put himself into the book. He had a publishing company that wanted him to do it and was going to pay him to do it, but it had to have him as a hero. He said, we have to have a hero in this book. He says, I won’t do it. So that Mr. Nelson, Agent Nelson, that’s not that uncommon. So tell us a little more about some of his early cases. [5:49] Anthony Nelson, interestingly enough, his career trajectory and really his life tracks with the latter half of the last century. And a lot of the technological evolution, the rise of organized crime post-prohibition, these themes of urbanization, radicalization that came out from the starting in the middle of the century. But really heating up as a young Anthony Nelson joins the FBI in 1969, really mostly in administrative roles, radio dispatcher first, eventually he’s an electronics technician. So I’m sure, Gary, you can reflect on, and some of this will resonate with you, just how archaic some of the technology was. Oh my God, yeah. Yeah. Back then, we have some fantastic anecdotes and stories in the book, but just also like, for example, when you’re responding to a hostage crisis and you don’t have a cell phone, you don’t have minimal communications and talking about, you better make sure you have a pocket full of dimes and knocking on a neighbor’s door because time is of the essence and to establish contact. So just some of this great, really interesting material there. Eventually, Anthony was sworn in as an agent in 1976, and he entered the FBI Academy at Quantico, graduated in 77. [7:13] And interestingly enough, Anthony reflects like some of his fellow graduates, perhaps were not as keen on going to New York, one of the larger field offices, perhaps wanting to cut their teeth at a smaller office, but he obviously wanted to go home. So he was, and he jumped right into the fray, really assigned to hijacking. And he was an undercover operative in Red Hook during the 1970s, like the really gritty. And from the stories and from the various folks I interviewed, this really was gritty New York back then with the economy failing, crime on the rise. [7:48] Gary, you look, I heard an interesting stat last week where you had, there was almost a record setting that New York City had not reported a homicide for a record 12 consecutive days. And that had not happened in decades. So when Anthony joined the FBI, they were recording five homicides in New York City. And also during the 70s, you also had this, when you talk about radicalization, with 3,000 bombings nationwide, corruption was rampant. You had credit card fraud was just kicking off. You had widespread bread or auto theft and hijacking. Again, at the street level, Anthony was the front for a Gambino-affiliated warehouse where he had first right of refusal, where some of the hijackers would bring in the loads. And he was doing this on an undercover basis. So he jumped right in. They set him up in a warehouse and he was buying like a sting, what we called a sting operation. He was buying stolen property. They thought he was a fence. [8:50] Yeah, they started doing that in the 70s. They hadn’t really done, nobody had done that before in the 70s. ATF kind of started sting operates throughout the United States. We had one here, but they started doing that. And that was a new thing that these guys hadn’t seen before. So interesting. He was that big, blurly guy up front said, hey, yeah, bring that stuff on. Exactly. If you look on the cover, there are three images on the cover, and one of them is following one of the busts afterwards where they tracked down the hijacked goods. I believe it was in New Jersey. So you could get the sense of the volume. Now, think about it like this. So he’s in Red Hook in the mid-70s. This was actually where he was born. So when Anthony was born in 49, and if you think about Red Hook in the early 50s, this was just a decade removed from Al Capone as a leg-breaking bouncer along the saloons on the waterfront. And this was on the waterfront, Red Hook eventually moved to Park Slope. [9:49] And this was where Crazy Joe Gallo was prompted, started a mob war. And this was when any anthony is coming of age back then and most of his friends is gravitating so to these gangster types in the neighborhood these wise guys but this was a time pre-9-1-1 emergency response system so the only way to report or get help was to call the switchboard call the hospital directly call the fire department directly so you had the rise of the b cop where it wasn’t just the police they were integral part of the community and there’s this really provocative story Anthony tells the first time he saw a death up close and personal, an acquaintance of his had an overdose. And the beat cops really did a sincere effort to try to save him. And this really resonated with the young Anthony and he gravitated towards law enforcement. And then a little bit, a while later as a teenager, they’re having these promotional videos, these promotional sort of documentary style shows on television. And Anthony sees it, and he’s enamored by it, especially when they say this is the hardest job in America. So he’s challenged, and he’s a go-getter. So he writes a letter to J. Edgar Hoover, and Hoover writes him back. [11:03] So it’s a signed letter, and now Anthony laughs about it. He says it was probably a form letter with a rubber stamp, but it really had an amazing impact. And this is at the time when, you know, in the 50s, you really had J. Edgar really embrace the media. And he actually consulted on the other famous, the FBI television show, several movies, the rise of the G-Man archetype. So Anthony was fully on board. [11:28] Interesting. Of course, J. Edgar Hoover wanted to make sure the FBI looked good. Yes, exactly. Which he did. And they were good. They had a really high standards to get in. They had to be a lawyer or accountant or some extra educated kind of a deal. And so they always think, though, that they took these guys who had never been even a street policeman of any kind and they throw them right into the DPN many times. But that’s the way it was. They did have that higher level of recruit because of that. So, Anthony, was he a lawyer or accountant when he came in? Did he get in after they relaxed that? Oh, that’s spot on. I’m glad you brought that up. So now here’s a challenge. So Anthony needs that equalizer, correct? So if you’re a CPA, obviously a former member of the military, if you’re a successful detective or a local police force, one of these type of extra credentials. [12:20] Anthony’s specialty was technology. Now, when you think of technology… Not the ubiquitous nature of technology nowadays, where you have this massive processing power in your phone, and you don’t really have to be a technologist to be able to use the power of it. This is back in the 1960s. But he always had an affinity for technology. And he was able to, when he, one of the other requirements was as he had to hit the minimum age requirement, he had to work for a certain amount of time, he was able to get a job at the FBI. So he was an electronics technician before he became an agent. [12:59] And he had all of the, and back then this was, it was groundbreaking, the level of technology. And he has some funny story, odd, like man on the street stories about, I’m sure you remember Radio Shack when there was a Radio Shack on every other corner, ham radio enthusiasts. And it was cat and mouse. It was, they had the members of organized crime had the police scanners. And they were able to, if they had the right scanner, they had the right frequency. They were able to pick on the bugs planted really close to them. And he tells some really funny stories about one time there was a member of organized crime. They’re staking out, I believe it was the cotillion on 18th Avenue. And then I believe he’s sitting outside with Kenny McCabe. And then one of this member of organized crime, he’s waving a scanner inside and he’s taunting them saying, look, I know what you’re doing. And so it was that granularity of cat and mouse. [13:55] Rudimentary kind of stuff. Yeah. We had a guy that was wearing what we called a kelk kit. It was a wire and he was in this joint and they had the scanner and so but they had to scan her next door at this club And all of a sudden, a bunch of guys came running and there’s somebody in here wearing a wire. And my friend’s guy, the guy I worked with, Bobby, he’s going, oh, shit. And so he just fades into the background. And everybody except one guy had a suit on. Nobody had a suit on except this one guy. So they focused on this one guy that had a suit on and went after him and started trying to pat him down and everything. Bobby just slipped out the front door. So amazing. I mean, you know, Anthony has a bunch of those slice of life stories. I also interviewed a translator from the FBI to get a sort of a different perspective. [14:42] It’s different. Like the agents a little bit more, they’re tougher. They’re a tougher breed. They go through the training. Some of the administrative professionals, like the translators. So this one translator, it’s a pretty harrowing experience because remember the such the insular nature of the neighborhoods and how everyone is always [14:59] looking for someone out of place. So she actually got a real estate license and poses a realtor be able to rent apartments and then she spoke multiple dialects and then just to have to listen in and to decipher not only the code but also the dialects and put it together when you have agents on the line because remember you have an undercover agent if they get discovered more often than not the members of organized crime are going to think they’re members of another crew so you’re dead either they’re an informant if they think they’re an informant you’re dead if they think you’re an agent yeah just turn away from you say okay we don’t deal with this guy anymore if you think you’re informant or somebody another crew or something trying to worm their way in then yeah you’re dead exactly so interviewing maria for this you get that sense from someone who’s not in like not an agent to get true how truly harrowing and dangerous this type of activity was and how emboldened organized crime was until really the late 90s. And back then, it truly was death defying. [16:02] Oh, yeah, it was. They had so many things wired in the court system and in politically in the late 70s and early 80s and all these big cities. No big city was immune from that kind of thing. So they had all kinds of sources. They even had some clerks in the FBI and they definitely had all the court. The courthouses were just wired. And I don’t mean wired, but they had people in places and all those things. So it was death to find that you got into these working undercover. Ever. Hey, you want to laugh? I don’t want to give away all the stories, but there was a great story. I remember Anthony saying, they set up a surveillance post in an apartment and they brought in all the equipment while they were, then they got the court orders and the surveillance post actually got ripped off twice. So while they try, like after hours, someone’s going, yeah, ripping off all the FBI equipment. So you have this extra level of, so that gives you like, It really was Wild West then. Really? [17:00] So now he gets into organized crime pretty quick, into that squad and working organized crime pretty quick. I imagine they put him in undercover like that because of his accent, his ability to fit in the neighborhood. I would think he would have a little bit of trouble maybe running into somebody that remembered him from the old days. Did he have any problem with that? I spot on, Gary. I tell you, this was he. So he’s operating in Red Hook and actually throughout the next several years, he’s periodically flying down to Florida as a front for New York orchestrated drug deals. So he’s going down to Florida to negotiate multi-kilo drug deals on behalf of organized crime. But at the same time, he’s an agent. He eventually rose to be supervisory special agent. He’s managing multiple squads. So there did come an inflection point where it became too dangerous for him to continue to operate as an undercover while conducting other types of investigations. [18:02] Interestingly enough they opened up a resident agency office the ras are in the major field offices in the fbi they have these they’re called ras i’m sure you’re familiar these like mini offices with the office and they’ll focus on certain areas of crime more geographically based so they opened up the brooklyn queens ra and that really focuses heavily on organized crime but also hijacking because you had the, especially with the airport over there and a lot of the concentrations of, especially in South Brooklyn, going into Queens. So he worked there. Also the airport. Also the mass, you have this massive network of VA facilities. You have the forts. So you need these other RA offices. So you have a base of operations to be able to investigate. But Anthony has such a wide extent of case history, everything from airline attacks to art theft heists to kidnappings, manhunts, fugitives. There was Calvin Klein, the famous designer, when his daughter was kidnapped by the babysitter, it did do it. Anthony was investigating that. So it’s just, and while he has this heavy concentration in organized crime. I mentioned that. What’s this deal with? He investigated a robbery, a bank robbery that was a little bit like the dog day afternoon robbery, a standoff. What was that? [19:30] This was actually, it was the dog day afternoon robbery. They based a dog day afternoon on this. Exactly. What you had, and this was before Anthony was when he was still in his administrative role. So he had a communications position. So he was responsible for gathering all the intel and the communications and sharing it with the case, the special agents on site. So what you had was like, he’s with the play by play of this really provocative hostage. It was a bank robbery that quickly turned into a hostage crisis. And then, so throughout this whole, and the way it eventually resolved was the perpetrators insisted on a particular agent. I apologize. It slips my mind, but he’s a real famous agent. So he has to drive them to JFK airport where they’re supposed to have a flight ready to fly them out of the country. And what happens is they secrete a gun into the car and he winds up shooting the bank robbers to death. And there were so many different layers to this bank robbery. It eventually became the movie. And a funny story aside, the movie, while they’re filming the movie, Anthony’s at his friend’s house in downtown Brooklyn. It may have been Park Slope. And they’re calling for extras. His friends run in and say, hey, they’re filming a movie about this bank robbery that happened on Avenue U. You want to be an extra? And he said, nah, no thanks. The real thing was enough for me. [20:55] I’ll tell you what, it wasn’t for a New York City organized crime and New York City crime. Al Pacino wouldn’t have had a career. That’s the truth. [21:05] Now, let’s start. Let’s go back into organized crime. Now, we’ve talked about this detective, Kenny McCabe, who was really well known, was famous. And during the time they worked together and they were working with the Brooklyn District Attorney’s Office. Is that correct? Were both of them working for it? Was he at the FBI and Kenny was with the Brooklyn DA’s office? [21:26] When you think about thematically, in the company of courage, Kenny McCabe was really close. This was a career-long, lifelong, from when they met, relationship, professional relationship that became a deep friendship between two pretty similar members of law enforcement. [21:46] Kenny McCabe had a long career in the NYPD as organized crime investigator before he joined the Southern District Attorney’s Office as an investigator. So the way they first crossed paths was while Anthony was working a hijacking investigation. So he gets a tip from one of his CIs that there’s some hijacked stolen goods are in a vehicle parked in a certain location. So he goes to stake it out. Like they don’t want to seize the goods. They want to find out, they want to uncover who the hijackers are and investigate the conspiracy. So then while he’s there, he sees a sort of a familiar face staking it out as well. Then he goes to the, he goes to the NYA, a detective Nev Nevins later. And he asks about this guy. And so this detective introduces him to Kenny McCabe and right away strike up with his interesting chemistry. And they’re like, you know what? Let’s jointly investigate this. So they wind up foiling the hijacking. But what starts is like this amazing friendship. And I’ll tell you, the interesting thing about Kenny McCabe is almost universally, he’s held in the highest regard as perhaps law enforcement’s greatest weapon in dismantling organized crime in the latter half of the 20th century. For example, I interviewed George Terra, famous undercover detective who eventually went to the Brooklyn District Attorney’s Office. [23:12] And he had a great way. I hope I don’t mangle. Kenny knew all the wise guys and they all knew Kenny. And when I say he knew all the wise guys, he knew their shoe sizes. He knew who they partnered with on bank jobs years ago. So he knew who their siblings were, who their cousins were, who they were married to, who their girlfriends were, what clubs they frequented. For example, during the fatical hearings, where they would do sentencing, often the defense attorneys would want the prosecutors to reveal who their CIs are for due process, for a sense of fairness. And they refused to do that, obviously, for safety reasons, and they want to compromise ongoing investigations. So in dozens, perhaps so many of these cases, they were bringing Kenny McCabe. He was known as the unofficial photographer of organized crime. [24:07] For example, I think it was 2003, he was the first one who revealed a new edict that new initiates into Cosa Nostra had to have both a mother and a father who were Italian. Oh, yeah. I remember that. Yeah. He was also, he revealed that when the Bonanno family renamed itself as Messino, he was the one who revealed that. And then when Messino went to prison for murder, his successor, Vinnie Bassiano, Vinnie gorgeous. When he was on trial, that trial was postponed because so many of law enforcement leaders had to attend Kenny McCabe’s funeral, unfortunately, when he passed. So this is such a fascinating thing. Now, why you don’t hear more about Kenny McCabe, and I interviewed his son, Kenny McCabe Jr. Duke, is like Kenny McCabe like really issued the media spotlight. He would not, he wasn’t interested in grabbing the microphone. So you have almost no media on Kenny McCabe. If you do a Google search for him, I believe the only thing I ever found was a picture in his uniform as an early career police officer. [25:19] So it’s really hard to even do a documentary style treatment without having any media because B-roll is just going to get you so far. So really what Duke has been doing over the last two decades or more is really consolidating all of these as much material as he can. And I think eventually when he does put out a book, this thing’s going to explode. It’s going to be like true Hollywood treatment. But now going back to the mid-70s, so these two guys hook up. You have the FBI agent and you have the police detective. [25:49] Craig, what you always hear is that the FBI is suspicious and doesn’t trust local authorities. And local policemen hate the FBI because they always grab all the glory and take everything, run with it. And they’re left out. And I didn’t have that experience myself. They’ve got the case. They’ve got the laws. We don’t locally, county and statewide, you don’t have the proper laws to investigate organized crime. Yes, sir. But the feds do. So that’s how it works. This really blows that myth up that the local police and the FBI never worked together and hated each other. [26:25] I’m so glad you brought that up because this was very important to Anthony. He has so many lifelong friends in the NYPD, and I’ve interviewed several of them. And just this sincerity comes across, the camaraderie. In any walk of life, in any profession, you’re always going to have rivalries and conflict, whether healthy conflict or negative conflict. [26:46] Even more, you’re going to find that in law enforcement because the stakes are so high. But it’s a disservice to… And what we want to do is sort of dispel the myth that there was no cooperation. Why there were very well-publicized conflicts between agencies prosecuting certain cases. This was the time where technology was really enabling collaboration. Remember, and you had a time, if you had to investigate a serial crime, you had to go from jurisdiction to jurisdiction and you had to interview investigators. You had to comb through written records to piece this together. So it really was not conducive for collaboration. [27:22] So what you saw was the rise of, and then you had these investigative tools and these legal tools like RICO, while they were still trying to figure out and to build. So now you had the litigious tools where you could build conspiracies and prosecute them. So this sort of helped ferment this sort of collaborative interagency, which eventually led to these joint task force that were very successful. What I really love is this microcosm of Anthony Nelson and Kenny McCain. Now, Anthony Nelson was issued a Plymouth Grand Fury with the full police interceptor kit. If you’re familiar with that make and model, no automobile ever created screams cop-mobile like the Grand Fury. And so what you had was after hours, Anthony and Kenny would join up and they would go prowling the underworld with the Grand Fury on purpose. They wanted to be as conspicuous as possible. to the point where they would park in bus stops across the street from these social clubs. And when I say social clubs, they were… [28:29] Everywhere. There were dozens of them all over Brooklyn and Queens. And these are cafe, social clubs, bars, restaurants with heavy OC presence, blatantly conducting their business. So you have these two, Anthony’s always driving. Kenny’s always riding shotgun with his camera. I assume it was some sort of 35 millimeter hanging out the side, taking down names, license plates. Just a great story. You had Paul Castellano in front of Veterans and Friends on 86th Street when he had Dominic Montiglio start that social club so he could have more of a presence in Brooklyn on the street so that he actually crosses the street and he goes to Kenny and Anthony. And he’s saying, guys, you don’t have to sit out here. You could come down to Ponte Vecchio in Bay Ridge. I have a table there anytime you want to talk to me. So it’s that level of bravado. But pretty soon it changed. Once more of this intel started to build these real meaningful cases, Castellana put an edict, don’t talk to these two, don’t be photographed. What came out of that was an amazing partnership where they gathered so much intelligence and Anthony is very. [29:46] Quick to have me point out, give more credit to the investigators, to the agents, to the detectives. They gathered a lot of the intelligence to help with these investigations, but you had so many frontline folks that are doing a lot of the legwork, that are doing the investigations, making the arrests, that are crawling under the hoods. So it’s pretty inspiring. But then you also had some really good, and I don’t want to share all the stories [30:12] in the book. There’s a great story of Kenny and Anthony. They go into Rosal’s restaurant because they see this. [30:21] There may have been a warrant out on this member of law enforcement. So they had cause. So they go in and there’s actually some sort of family event going on. And they’re playing the theme song of The Godfather. As they go in and then they have to go into the back room to get this member of organized crime who’s hiding. So it’s these kind of really slice of life kind of stories that just jump out, jump out of the book. Really? I see, as I mentioned, they had some kind of a run-in with Roy DeMeo at the Gemini. You remember that story? Can you tell that one? Yeah, there’s, so Kenny and Anthony, throughout the hijacking investigations. [30:59] Were, they were among the first to really learn of this mysterious Roy. And his rise. And then also Nino. Remember Nino Gadgi was the Gambino Capo who took over Castellano’s crew, Brooklyn crew, when he was elevated. And then Roy DeMeo was really this larger than life maniac serial killer who formed the Gemini crew, which was a gang of murderers really on the Gemini Lounge in Flatlands, which is really close to Anthony’s house. And Kenny’s not too far. Didn’t they have a big stolen car operation also? Did they get into that at all? Yes. Stolen cars, chop shops. Remember, this is when you had the introduction of the tag job, where it was relatively easy to take the vehicle identification numbers off a junked auto and then just replace them with the stolen auto, and then you’re automatically making that legitimate. And then, so they’re doing this wholesale operation where they’re actually got to the point where they’re shipping hundreds, if not thousands of these tag jobs overseas. So it was at scale, a massive operation. Roy DeMay was a major earner. He was such an unbalanced, very savvy business for the underworld, business professional, but he was also a homicidal maniac. [32:22] Some say they could be upwards of a hundred to 200 crimes. Frank Pergola alone investigated and So 79 of these crimes associated with this crew. And it got to the point where, and he had a heavy sideline in drugs, which was punishable by death in the Gambino family, especially under Castellano. So then what you had was all these investigations and all this intelligence that, and then with this collaboration between the FBI and NYPD. Oh, wow. It is quite a crew. I’m just looking back over here at some of the other things in there in that crew in that. You had one instance where there was a sentencing hearing and of a drug dealer, I believe, a member of organized crime. And Kenny McCabe is offering testimony to make sure that the proper sentencing is given because a lot of times these guys are deceptive. [33:16] And he mentions DeMeo’s name. So DeMeo in a panic. So then maybe a couple of nights later, they’re parked in front of veterans and friends. And DeMeo comes racing across 86th Street. Now, 86th Street is like a four-lane thoroughfare. It’s almost like, oh, I grew up in the air a few blocks away. So he’s running through traffic. And then he’s weaving in and out. And he’s screaming at Kenny McCabe, what are you trying to kill me? Putting my name into a drug case? They’re going to kill me. And so it’s that kind of intimate exchanges that they have with, with these key members of organized crime of the era. [33:52] Wow. That’s, that’s crazy. I see that they worked to murder that DEA agent, Everett Hatcher, that was a low level mob associate that got involved in that. And then supposedly the mob put out the word, but you gotta, we gotta give this guy up. But you remember that story? Now, this is another instance where I remember this case. And I remember afterwards when they killed Gus Faraci. So what you had was, again, and this is very upsetting because you had DEA agent Everett Hatchard, who is a friend of Anthony’s. To the point where just prior to his assassination, they were attending a social event together with their children. And he would also, they would run into each other from time to time. They developed a really beyond like camaraderie, like real friendship. So then, so Hatcher has, there’s an undercover sting. So there’s Gus Faraci, who’s, I believe he was associated with the Lucchese’s, with Chile. [34:55] So he gets set up on the West Shore. And so he’s told to go to the West Shore Expressway. Now, if you’ve ever been on that end of Staten Island, that whips out heading towards the outer bridge. This really is the end of the earth. This is where you have those large industrial like water and oil tankers and there’s not really good lighting and all this. It’s just like a real gritty. So he loses his surveillance tail and they eventually, he’s gunned down while in his vehicle. So then Anthony gets the call to respond on site to investigate the murder. He doesn’t know exactly who it is until he opens up the door and he sees it’s his friend. And this is the first assassination of a DEA agent. It was just such a provocative case. And the aftermath of that was, again, like Gus Faraci, who was, he was a murderer. He was a drug dealer, but he did not know. He set him up. He thought he was a member of organized crime. [35:53] He was just another drug dealer. He did not realize he was a DEA agent. And then all hell broke loose. And you had just the all five families until they eventually produced Gus Faraci, set him up, and then he was gunned down in Brooklyn. [36:06] Case closed, huh? Exactly. Yeah. And as we were saying before, I don’t remember it was before I started recording or after that. When you’re working undercover, that’s the worst thing is they think that you’re an informant or a member of another crew and you’re liable to get killed. At one say, I had a sergeant one time. He said, if you get under suspicion when you’re like hanging out in some of these bars and stuff, just show them you’re the cops. Just get your badge out right away because everything just, all right, they just walk away then. It’s a immensely dangerous thing to maintain your cover. Yes, sir. Anthony was always good at that because tall gentleman has the right sort of Italian-American complexion. He’s passable at Italian. So with some of these folks, especially from Italy that come over, he could carry a conversation. He’s not fluent. [36:56] And he just walks in and talks in. It’s a different… George Terror was a fantastic undercover detective. And you talk to some of these undercovers, it’s like you have to be… There’s sort of this misperception that the organized crime members are like these thugs and flunkies. These are very intelligent, super suspicious, addled individuals that are able to pick up on signals really easy because they live on the edge. So you really can’t fake it, the slightest thing. And again, they’ll think that their first inclination is not that you’re a member of law enforcement. Their first inclination is that you’re a member of a rival crew that’s looking to kill me looks at looking to rip me off so i’m going to kill you first it’s just it’s just a wild and imagine that’s your day job oh man i know they could just and i’ve picked this up on people there’s just a look when you’re lying there’s just a look that just before you catch it quick but there’s a look of panic that then you get it back these guys can pick up that kind of stuff just so quickly any kind of a different body language they’re so good with that. [38:02] And he’s also, he has to be able to say just enough to establish his connection and credibility without saying too much that’s going to trip him up. And that’s like being able to walk that line. He tells, again, I hate giving away all these stories because I want readers to buy the book, but he has this fantastic story when he’s on an undercover buy and he’s, I don’t know if it’s Florida, if it’s Miami or it’s Fort Lauderdale and he has to go into a whole, like the drugs are in one location and he’s in that with the drug deals in one location and he’s in this location and, but he knows the money’s not going to come. [38:42] So he has to walk into this hotel room with all these cartel drug guys who are off balance, knowing that he’s got to figure out, how do I get out of this room without getting killed? And once I walk out, will the timing be right that I could drop to the floor right when the responding FBI agents, again, these are FBI agents from a different [39:08] field office that he perhaps doesn’t have intimate working. knowledge of. I got to trust that these guys got my back and they’re not distracted. So I can’t even imagine having to live with that stress. No, I can’t either. All right. I’ll tell you what, the book, guys, is Empire City Under Siege, the three decades of New York FBI field office man hunts, murders, and mafia wars by Craig McGuire with former retired FBI agent Anthony John Nelson. I pulled as many stories as I could out of the book from him. You’re going to have to get the book to get to the rest of. And believe me, I’m looking at my notes here and the stuff they sent me. And there are a ton of great stories in there, guys. You want to get this book. [39:50] I also want to say there’s something special going on at Wild Blue Press. My publisher specializes in true crime. And it’s just, they’re so nurturing and supportive of writers. Just fantastic facilities and promotions. And they just help us get it right. That’s the most important thing, Anthony, accuracy. So if there’s anything wrong in the book, that’s totally on me. It’s really hard to put one of these together, especially decades removed. But then I’m just thankful for the support of nature of Wild Blue and Anthony and all the remarkable members of law enforcement like yourself, sir. Thank you for your service. And Anthony, and I’m just so inspired. I just have to say, they’re like a different breed. And you folks don’t realize how exciting. Because there are so many stories like Anthony would come up with and he would say, do you think readers would be interested in this story? And I fall out of my chair like, oh my God, this could be a whole chapter. So it was as a true crime fan myself of this material, it’s just, it was a wild ride and I enjoyed it. [40:56] Great. Thanks a lot for coming on the show, Craig. Thanks, Gary. You’re the best.

    The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
    Q&A: Answering Questions from Listeners (Episode 497)

    The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

    Play Episode Listen Later Jan 26, 2026 29:54


    Let's talk about your biggest questions in Google Ads. These questions come directly from listeners and Chris Schaeffer provides answers to the big issues that haunt PPC managers today. This week we are talking about how to deal with a sudden drop in performance, the recommendation system, the many different campaign types, and the "bid for new customers" option in search campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

    The Police Applicant Podcast
    2026 Special Episode: The LAPD Recruitment Spiral

    The Police Applicant Podcast

    Play Episode Listen Later Jan 26, 2026 15:16


    Ken sent four articles to Google's NotebookLM for this special AI generated episode about the spiraling LAPD hiring emergency with the Olympics arring in 2028.

    The Capital Raiser Show
    Vinodh Bhat (JioSaavn Co-Founder) on Scaling to 100M Users & Building with Purpose

    The Capital Raiser Show

    Play Episode Listen Later Jan 26, 2026 22:31


    In this episode of The Capital Raiser Show, Ankita Narula of Akshaya Patra USA leads a deep and insightful conversation with Vinodh Bhat, Co-Founder of Saavn (now JioSaavn) — India's leading music streaming platform acquired by Reliance Industries. Vinodh shares candid, hard-earned lessons from his journey as a tech entrepreneur, investor, and board advisor across multiple ventures, including: Building a startup through multiple failures before reaching 100M+ users How a strategic partnership with Google skyrocketed Saavn's growth Lessons from raising $290M in venture capital — after 200 rejections Why understanding tailwinds vs. headwinds can make or break a company How technology can solve massive societal problems at scale The conversation also explores philanthropy through innovation, as Ankita highlights how Akshaya Patra feeds over 2 million children per day in India through technology-driven logistics and operational excellence. This fireside chat connects two worlds — high-growth tech entrepreneurship and high-impact philanthropy — offering actionable insights for: Founders scaling in emerging markets Venture builders navigating product-market fit Donors and non-profits looking to apply tech thinking to real-world problems Capital raisers learning how to create momentum and align with the right backers

    Shout! A football podcast on the Buffalo Bills with Matt Parrino and Ryan Talbot
    Bills Mafia Fuming: What's Next for Pegula and Beane After Another Failed Season?

    Shout! A football podcast on the Buffalo Bills with Matt Parrino and Ryan Talbot

    Play Episode Listen Later Jan 26, 2026 41:19


    Buffalo Bills fans will watch another Super Bowl without their favorite team playing for a championship, and worse, one of those teams that is playing is the hated New England Patriots. What is there to learn from the final four teams remaining, and what's the latest on the head coaching search? Plus, is there one factor that might impact the Bills' hire more than people are talking about? Love SHOUT? Want to buy some swag to support the show and get decked out in our official gear? Check out the brand new "SHOUT!" store for apparel, headwear and much more! ⁠https://sportslocker.chipply.com/SHOUT/store.aspx?eid=405259&action=viewall What is the "SHOUT!" Bills text insiders? Want to join? You can get analysis from Matt and Ryan right to your phone and send texts directly to them both! Text 716-528-6727 or Click here: https://joinsubtext.com/c/shoutbuffalobills Sign up for the NYUP Bills newsletter! Don't miss all the Bills coverage. Head over to www.Syracuse.com/newsletters to start getting your Bills stories and the podcast delivered right to your inbox. The "SHOUT!" Buffalo Bills football podcast is available on Apple, Spotify, Google, Stitcher, and wherever you listen to podcasts Follow @MattParrino (⁠https://x.com/MattParrino⁠) and @RyanTalbotBills (⁠https://x.com/RyanTalbotBills⁠) on X Find our Bills coverage whenever you consume social media Instagram: http://www.instagram.com/buffalobillsnyup Facebook: http://www.facebook.com/buffalobillsnyup⁠ X: ⁠https://x.com/billsupdates Learn more about your ad choices. Visit megaphone.fm/adchoices

    This Week in Tech (Video HI)
    TWiT 1068: Toto's Electrostatic Chuck - Is TikTok's New Privacy Policy Cause for Alarm?

    This Week in Tech (Video HI)

    Play Episode Listen Later Jan 26, 2026 172:26


    Microsoft quietly hands over BitLocker keys to the government, TikTok's new privacy terms spark a user panic, and Europe's secret tech backups reveal anxious prep for digital fallout. Plus, how gambling platforms are changing the future of news and sports. You can bet on how much snow will fall in New York City this weekend Europe Prepares for a Nightmare Scenario: The U.S. Blocking Access to Tech China, US sign off on TikTok US spinoff TikTok users freak out over app's 'immigration status' collection -- here's what it means Elon Musk's Grok A.I. Chatbot Made Millions of Sexualized Images, New Estimates Show Microsoft Gave FBI Keys To Unlock Encrypted Data, Exposing Major Privacy Flaw - Forbes House of Lords votes to ban social media for Brits under 16 Overrun with AI slop, cURL scraps bug bounties to ensure "intact mental health" Route leak incident on January 22, 2026 149 Million Usernames and Passwords Exposed by Unsecured Database Millions of people imperiled through sign-in links sent by SMS Anthropic revises Claude's 'Constitution,' and hints at chatbot consciousness The new Siri chatbot may run on Google servers, not Apple's A Wikipedia Group Made a Guide to Detect AI Writing. Now a Plug-In Uses It to 'Humanize' Chatbots GitHub - anthropics/original_performance_takehome: Anthropic's original performance take-home, now open for you to try! Telly's "free" ad-based TVs make notable revenue—when they're actually delivered - Ars Technica Toilet Maker Toto's Shares Get Unlikely Boost From AI Rush - Slashdot Dr. Gladys West, whose mathematical models inspired GPS, dies at 95 Host: Leo Laporte Guests: Alex Stamos, Doc Rock, and Patrick Beja Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit meter.com/twit redis.io expressvpn.com/twit shopify.com/twit

    All TWiT.tv Shows (MP3)
    This Week in Tech 1068: Toto's Electrostatic Chuck

    All TWiT.tv Shows (MP3)

    Play Episode Listen Later Jan 26, 2026 172:26


    Microsoft quietly hands over BitLocker keys to the government, TikTok's new privacy terms spark a user panic, and Europe's secret tech backups reveal anxious prep for digital fallout. Plus, how gambling platforms are changing the future of news and sports. You can bet on how much snow will fall in New York City this weekend Europe Prepares for a Nightmare Scenario: The U.S. Blocking Access to Tech China, US sign off on TikTok US spinoff TikTok users freak out over app's 'immigration status' collection -- here's what it means Elon Musk's Grok A.I. Chatbot Made Millions of Sexualized Images, New Estimates Show Microsoft Gave FBI Keys To Unlock Encrypted Data, Exposing Major Privacy Flaw - Forbes House of Lords votes to ban social media for Brits under 16 Overrun with AI slop, cURL scraps bug bounties to ensure "intact mental health" Route leak incident on January 22, 2026 149 Million Usernames and Passwords Exposed by Unsecured Database Millions of people imperiled through sign-in links sent by SMS Anthropic revises Claude's 'Constitution,' and hints at chatbot consciousness The new Siri chatbot may run on Google servers, not Apple's A Wikipedia Group Made a Guide to Detect AI Writing. Now a Plug-In Uses It to 'Humanize' Chatbots GitHub - anthropics/original_performance_takehome: Anthropic's original performance take-home, now open for you to try! Telly's "free" ad-based TVs make notable revenue—when they're actually delivered - Ars Technica Toilet Maker Toto's Shares Get Unlikely Boost From AI Rush - Slashdot Dr. Gladys West, whose mathematical models inspired GPS, dies at 95 Host: Leo Laporte Guests: Alex Stamos, Doc Rock, and Patrick Beja Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit meter.com/twit redis.io expressvpn.com/twit shopify.com/twit

    Cougar Tracks
    No. 13 BYU Hosts No. 1 Arizona: Preview, Get To Know The Foe

    Cougar Tracks

    Play Episode Listen Later Jan 26, 2026 35:33


    BYU basketball hosts the undefeated Arizona Wildcats tonight at the Marriott Center. KSL Sports BYU Insider Mitch Harper previewed the matchup and also welcomed Arizona Daily Star's Justin Spears on the program to give the lowdown on the Wildcats. Harper dove into the key aspects of the matchup, notable stats, how BYU will utilize AJ Dybantsa, and its Big Three, against the balance of Arizona and its star players, including Koa Peat. Then, Harper gives a score prediction for the big matchup. Subscribe to the Cougar Tracks Podcast to stay up-to-date with all the daily episodes. Cougar Tracks is on YouTube and X every weekday at Noon (MT), and KSL NewsRadio at 6:30 p.m. (MT). Apple: https://podcasts.apple.com/us/podcast/cougar-tracks/id1146971609 YouTube Podcast: https://kslsports.com/category/podcast_results/?sid=2035&n=Cougar%20Tracks Spotify: https://open.spotify.com/show/2NCF1KecDsE2rB1zMuHhUh Download the KSL Sports app Google: https://play.google.com/store/apps/details?id=com.bonneville.kslsports&hl=en_US  iOS: https://apps.apple.com/us/app/ksl-sports/id143593 Mitch Harper is a BYU Insider for KSLsports.com and hosts the Cougar Tracks Podcast daily on KSL Sports YouTube and KSL NewsRadio (SUBSCRIBE). Harper also co-hosts Cougar Sports Saturday (12–3 p.m.) on KSL NewsRadio. Follow Mitch’s coverage of BYU athletics in the Big 12 Conference on X (formerly Twitter) and Instagram: @Mitch_Harper. Want more coverage of BYU sports? Take us with you wherever you go. Download the new and improved KSL Sports app from Utah’s sports leader. Allows you to stream live radio and video, keeping you up-to-date on all your favorite teams.

    The Military Money Manual Podcast
    Business Credit Cards, Points, & Miles with Ross Alcorn, Itinerary Boss #213

    The Military Money Manual Podcast

    Play Episode Listen Later Jan 26, 2026 49:26


    Spencer Reese welcomes Ross Alcorn from Itinerary Boss https://itineraryboss.com/ to discuss credit card points and miles strategies, with special focus on small business owners. Ross shares how he saved $19,000 on his honeymoon, reveals tactical business spending strategies, and explains how military service members can leverage TDY travel and small business expenses to fund dream vacations. Guest: Ross Alcorn - Charlotte, NC-based travel strategist, former sales rep road warrior (6-7 years), real estate investor, and founder of Itinerary Boss. Key Topics Covered Getting Started - The Low-Hanging Fruit: Sign up for FREE hotel loyalty programs (Hilton, Marriott, IHG, Hyatt) Add loyalty numbers to TDY/TAD stays retroactively if needed Military discount: Epic Pass for active duty/spouses ~$200 (normally $1,200) Start with no annual fee cards to build credit and learn the basics Never carry a balance - if you're paying interest, you're doing it wrong Business Spending Strategies: Most common mistake: Using Amex Platinum for everything (only 1x points on most purchases) Capital One Venture X Business: Uncapped 2x points, no preset credit limit Cards earning 3-4x on ad spend (Facebook, Google ads) Use Melio (M-E-L-I-O) to pay vendors who don't accept cards via ACH (2.9% fee) Negotiate early payment discounts (net 15 vs net 30) to offset processing fees Millions in business expenses going uncharged to credit cards The 2.9% Fee Debate: Worth it if redeeming points at 1.5+ cents per point value Effective 25-40% cash back when factoring welcome bonuses + transfer value Business expenses are tax deductible Ross personally pays fees on all expenses knowing he'll redeem at 2-6 cents/point Real-World Example - $19,000 Honeymoon Savings: Cards used: Chase Sapphire Reserve, Capital One Venture, Chase Sapphire Preferred, Chase Ink Business Unlimited Flights: Qatar Q-Suites business class using 200K points (Chase + Capital One) Stayed 11 nights using Hyatt points at Alila properties in Bali Built point stash over 1-1.5 years through group travel booking + daily spend + business welcome bonuses Strategy: Booked award availability 355 days out when British Airways/Qatar released schedules Flexibility: Mixed business and premium economy on return flight Transfer Partners & Redemption: NEVER redeem for Amazon gift cards, statement credits, or low-value portal bookings (0.6-0.7 cents/point) Transfer to airline partners for 2-6+ cents per point value Don't use Amex points for hotels (poor value) Example: 175K Amex points = potential $12,700 business class seats to South Africa Tools: Points.Yeah.com for flight availability and award searching Military-Specific Advantages: Overseas duty stations = less competition for award space (Frankfurt, Tokyo, Seoul) Different inventory than US-based flyers TDY/TAD stays earn hotel points and elite status Annual fee waivers on personal cards (not business cards) via MLA/SCRA Chase Sapphire Reserve: $0 annual fee for military/spouses Strategic Tips: Always volunteer to pay group bills/dinners (earn points, get reimbursed) Premium economy fine for daytime flights under 8-9 hours Business class essential for overnight/long-haul flights (9+ hours) Plan 1-2 years ahead for big trips - comfortable pace to build points Opening velocity: Ross did one card every 91 days at peak (very aggressive) Combine household points (Chase, Amex, Capital One allow this) Book tickets in anyone's name, not just your own Credit Card Stacking Strategy: Don't use one premium card for everything Match card to spending category for maximum points Chase "cash back" cards earn Ultimate Rewards points if you have Sapphire Reserve/Preferred Transfer between household members before booking Welcome bonuses are the real value - daily spend is bonus Business Culture Hack: Instead of $5-10K cash bonus, give employees 500K miles + book their dream trip Tax deductible, builds culture, retains talent More memorable than cash bonus IHG Five Free Nights Strategy: Five free nights at properties up to 60K points/night Ross staying 4 nights in Grand Cayman at $800/night hotel = $3,200 saved Fourth night free on award bookings Anniversary free night each year Used for wedding block, earning 26x points on wedding expenses Common Mistakes to Avoid: Not asking vendors if they accept credit cards Using wrong card for spending category (leaving 2-3x points on table) Redeeming points poorly (gift cards, statement credits) Not tracking card benefits and credits Waiting too long to book award travel Not being flexible with dates/airports Tools & Resources Mentioned: Points.Yeah.com - Award availability search, flight ideas map Melio - Pay vendors via card when they only accept ACH Plastiq - Pay rent/large bills with credit card (2.9% fee) Free Points & Miles Cheat Sheet at ItineraryBoss.com Transfer partner guide and credit card multiplier sheets Key Quotes "There's millions of dollars that aren't being put on cards because of just not asking the right questions." "If you're earning 2x points and utilizing those points to transfer, even with a 3% fee, the numbers pencil when you're redeeming at 2-6 cents per point." "175,000 Amex points could be used to get you business class, first class seats - we used 176K Chase points for $12,700 worth of business class seats to South Africa." "Don't redeem for Amazon gift cards, statement credits, or through the portal - you're getting 0.6-0.7 cents per point. That's terrible." "Why give a $10K cash bonus when you could give someone 500K miles and book them a trip to Greece or Bali they'd never do on their own?" Who This Episode Is For Military small business owners and real estate investors Service members with TDY/TAD travel Anyone spending on business ads, inventory, or vendor payments Military spouses running 1099 contractor businesses People planning big trips (honeymoons, bucket list travel) Those currently leaving business value on the table Anyone wanting to turn business expenses into free travel Action Items Sign up for all major hotel loyalty programs today (free) Add loyalty numbers to upcoming TDY stays Check if vendors accept credit cards (or use Melio) Review current card stack - are you earning maximum points per category? Download free cheat sheet at ItineraryBoss.com If planning big trip: Start building points 1-2 years ahead Check military annual fee waivers (MLA/SCRA) Combine household points before booking award travel Contact Guest: Ross Alcorn Website: ItineraryBoss.com Free Points & Miles Cheat Sheet (includes transfer partners + credit card multipliers) Social: @ItineraryBoss (all platforms) Host: Spencer Reese Website: MilitaryMoneyManual.com Instagram: @MilitaryMoneyManual Recorded on Veterans Day. This episode reveals how military service members can leverage business expenses, TDY travel, and strategic credit card use to fund dream vacations. Whether you're spending $10K or $1M annually on your business, there are points being left on the table.   Spencer and Jamie offer one-on-one Military Money Mentor sessions. Get your personal military money and personal finance questions answered in a confidential coaching call. militarymoneymanual.com/mentor Over 20,000 military servicemembers and military spouses have graduated from the 100% free course available at militarymoneymanual.com/umc3 In the Ultimate Military Credit Cards Course, you can learn how to apply for the most premium credit cards and get special military protections, such as waived annual fees, on elite cards like The Platinum Card® from American Express and the Chase Sapphire Reserve® Card. https://militarymoneymanual.com/amex-platinum-military/ https://militarymoneymanual.com/chase-sapphire-reserve-military/ Learn how active duty military, military spouses, and Guard and Reserves on 30+ day active orders can get your annual fees waived on premium credit cards in the Ultimate Military Credit Cards Course at militarymoneymanual.com/umc3 If you want to maximize your military paycheck, check out Spencer's 5 star rated book The Military Money Manual: A Practical Guide to Financial Freedom on Amazon or at shop.militarymoneymanual.com. Want to be confident with your TSP investing? Check out the Confident TSP Investing course at militarymoneymanual.com/tsp to learn all about the Thrift Savings Plan and strategies for growing your wealth while in the military. Use promo code "podcast24" for $50 off. Plus, for every course sold, we'll donate one course to an E-4 or below- for FREE! If you have a question you would like us to answer on the podcast, please reach out on instagram.com/militarymoneymanual.  

    The Fit Mess
    Should You Trust AI With Medical Advice?

    The Fit Mess

    Play Episode Listen Later Jan 26, 2026 21:59


    ChatGPT just launched a medical advice tool, and doctors are divided on whether AI should diagnose your symptoms before a real physician does.You already Google your symptoms. You already use AI when you can't afford the vet bill or can't get a same-day appointment. The question isn't whether people will use AI for medical advice—they already are. The question is whether it's safe, useful, or just another liability trap.Why rural hospital closures are forcing people toward AI healthcare — and what happens when your only doctor is a chatbotHow for-profit medicine creates the same "get you off our doorstep" incentive that vetted Jeremy's dog with a $1,200 estimate for throwing upWhat AI gets right about medical triage — and where it dangerously homogenizes care into actuarial chartsWhen asking better questions matters more than getting perfect answers — and how AI can arm you to challenge bad diagnosesWhy privacy advocates warn against giving medical data to AI companies — and what happens when insurance companies start buying accessWhat happens when Docbot calls Lawbot — and you're left holding the liabilityThis is The BroBots: two skeptical nerds stress-testing AI's real-world implications. We're not selling you on the future. We're helping you navigate it without getting screwed.Chapters:0:00 — Intro: ChatGPT's New Medical Tool 2:15 — Why Rural Hospitals Are Closing and AI Is Filling the Gap 6:43 — The $1,200 Vet Bill ChatGPT Helped Me Avoid 13:35 — How AI Homogenizes Care and Kills Medical Unicorns 17:50 — The Liability Problem: When Docbot Calls Lawbot21:16 — Final Take: Use It Carefully, Own Your HealthSafety/Disclaimer Note:This episode discusses AI medical advice tools and personal experiences. It is not medical advice. Always consult a licensed healthcare professional for medical decisions.

    The Law Firm Marketing Minute
    Why Google Is Sending Clients to Other Firms First

    The Law Firm Marketing Minute

    Play Episode Listen Later Jan 26, 2026 1:58


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    Radio Leo (Audio)
    This Week in Tech 1068: Toto's Electrostatic Chuck

    Radio Leo (Audio)

    Play Episode Listen Later Jan 26, 2026 172:26


    Microsoft quietly hands over BitLocker keys to the government, TikTok's new privacy terms spark a user panic, and Europe's secret tech backups reveal anxious prep for digital fallout. Plus, how gambling platforms are changing the future of news and sports. You can bet on how much snow will fall in New York City this weekend Europe Prepares for a Nightmare Scenario: The U.S. Blocking Access to Tech China, US sign off on TikTok US spinoff TikTok users freak out over app's 'immigration status' collection -- here's what it means Elon Musk's Grok A.I. Chatbot Made Millions of Sexualized Images, New Estimates Show Microsoft Gave FBI Keys To Unlock Encrypted Data, Exposing Major Privacy Flaw - Forbes House of Lords votes to ban social media for Brits under 16 Overrun with AI slop, cURL scraps bug bounties to ensure "intact mental health" Route leak incident on January 22, 2026 149 Million Usernames and Passwords Exposed by Unsecured Database Millions of people imperiled through sign-in links sent by SMS Anthropic revises Claude's 'Constitution,' and hints at chatbot consciousness The new Siri chatbot may run on Google servers, not Apple's A Wikipedia Group Made a Guide to Detect AI Writing. Now a Plug-In Uses It to 'Humanize' Chatbots GitHub - anthropics/original_performance_takehome: Anthropic's original performance take-home, now open for you to try! Telly's "free" ad-based TVs make notable revenue—when they're actually delivered - Ars Technica Toilet Maker Toto's Shares Get Unlikely Boost From AI Rush - Slashdot Dr. Gladys West, whose mathematical models inspired GPS, dies at 95 Host: Leo Laporte Guests: Alex Stamos, Doc Rock, and Patrick Beja Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit meter.com/twit redis.io expressvpn.com/twit shopify.com/twit

    Tactical Dent Tech
    How to Get More Google Reviews Without Begging (PDR Shop Playbook)

    Tactical Dent Tech

    Play Episode Listen Later Jan 26, 2026 10:44


    Google reviews still matter — and if you're running a PDR shop, they can be the difference between staying busy and getting buried. In this episode, John Highley breaks down real-world, proven strategies for getting more Google reviews without sounding desperate or awkward. These are methods John personally uses — and ones he's seen work repeatedly for high-performing PDR shops. We cover: How going above and beyond on small repairs turns into 5-star reviews Why simple favors (buffing scratches, fixing clips, small extras) convert better than asking The right way to send review links so customers actually complete them Follow-up systems that don't feel spammy Why personalized video follow-ups and handwritten notes still crush How local coffee shop gift cards can multiply goodwill and referrals Why Google reviews now matter beyond Google — including AI tools like ChatGPT If you want more reviews, more trust, and more inbound work without chasing customers, this episode is straight gold — especially for PDR techs building long-term leverage in their market.