Podcasts about BMW

In this high-octane rebroadcast, Chris sits down with Sammy Destefano, a Scottsdale-based agent who went from selling BMWs to dominating the Arizona real estate market — all by outworking the average agent with 4+ hours a day of phone prospecting.Sammy breaks down how he leveraged expired listings, embraced early mornings, and leaned into coaching to fast-track his success — selling 30 homes in his first year and never looking back. If you're stuck in mediocrity, this episode will show you exactly what it takes to level up.

Let's Chat!The lights hum a half-beat late, the city moves at the wrong speed, and the mirror smiles before you do. Episode 8 of the Patience of Predator series pulls you into a slow, surgical horror where perfection doesn't chase—it waits. Aston walks into an apartment that remembers his scent but not his claim, a skyline that looks right but stalls like a photograph, and a stereo that sings memories out of time. Each small glitch—delayed reflections, warped songs, clocks that reverse—tightens into a single threat: the version he built to survive has learned to breathe first.We follow Aston from a dusted BMW to a glass-walled firm that rewards polish and punishes tremor. Reflections start speaking before mouths move. Printers whisper, We already replaced you. In the Hall of Glass, every pane rehearses a different him—older, younger, faster—until the wave closes in with palms pressed from the wrong side. The line that lands like a verdict: It's not the glass that traps you. It's the one that looks back. When his perfected self steps through the window, there's no shatter—just a colder hand, a smoother voice, and an effortless, I'll handle it from here.We talk openly about the cost of “being better”: how perfectionism can become a predator, how high-performance habits drift into identity erasure, and why systems prefer the seamless version of you. The soundtrack—REM, Depeche Mode, Seal, Massive Attack, U2—scores the unraveling, each song detuned like a memory failing the truth test. We leave Claire's fate unresolved by design, a mirror for how our stories tolerate ambiguity when control is the idol. And we end with two sharp questions you can't ignore: What part of your strength is truth, and what part is the calm you practiced to hide the break? If your world met the version you've been building, would it grieve—or say thank you?Listen, reflect, and tell us what you see in your mirror. If this series hit a nerve, subscribe, share with a friend who's chasing “better,” and leave a review with your answer to the final question."True mastery is found in the details. The way you handle the little things defines the way you handle everything."

Un miembro del canal me dijo: “Tanto hablar de Saab y se os olvida Volvo” ¡Y tenía toda la razón! Si a una persona, aficionada o no, le pronuncias “Volvo”, piensan en Suecia, en seguridad y, probablemente, en un coche familiar cuadrado y robusto. Esta es la historia de una marca que convirtió la seguridad en su religión pero también fabricó coupés deportivos y que acabó teniendo los ojos rasgados… ¿se puede hablar de “final feliz”? La historia de muchas marcas comienza en un taller de coches, pero la de Volvo no. En Gotemburgo, Suecia, esta erradicada la empresa SKF era uno de los mayores fabricantes del mundo de rodamientos. Y dos de sus empleados, el economista Assar Gabrielsson y el ingeniero Gustaf Larson, compartían una pasión: los automóviles. La leyenda cuenta que sellaron su acuerdo en una cena en agosto de 1924, en el restaurante Sturehof de Estocolmo, comiendo cigalas. El 14 de abril de 1927, el primer Volvo salió de la fábrica. Era el ÖV 4, apodado "Jakob", un descapotable con un motor de 4 cilindros y 28 CV. Como en toda buena historia, el debut tuvo un problemilla. Hablar de Volvo es hablar de seguridad con propuestas concretos. Otras marcas en los años 40 y 50 se centraban en la potencia las prestaciones, pero Volvo ya pensaba en cómo sobrevivir a un accidente. En 1944, su modelo PV444 ya introdujo una jaula de seguridad y el parabrisas de vidrio laminado. En los 50, experimentaron con salpicaderos acolchados. Pero el momento que cambió todo el mundo del automóvil, llegó en 1959. Volvo contrató al ingeniero Nils Bohlin, que antes había diseñado asientos eyectables para aviones de combate en Saab. Sabía cómo mantener a un humano atado y a salvo. En menos de un año, Bohlin desarrolló y patentó el cinturón de seguridad de tres puntos de anclaje. Y aquí es donde Volvo hizo algo impensable. Tenían la patente de uno de los mayores inventos en la historia del automóvil. Podrían haber intentados cubrirse de oro, pero no, la liberaron. Dejaron que cualquier fabricante del mundo la usara, gratis. Entendieron que era un avance demasiado importante para la vida humana como para guardárselo. ¿Y las carreras? En los 80, Volvo cogió su sedán 240, con la aerodinámica de una nevera, le metió un turbo descomunal y lo apodó "El Ladrillo Volador". Ganó el Campeonato Europeo de Turismos en 1985, humillando a BMW y Jaguar. Pero la locura definitiva llegó en 1994, en el Campeonato Británico de Turismos. A finales del siglo XX, los fabricantes independientes como Volvo lo tenían difícil. Tras un intento de fusión fallido con Renault, Volvo acabó buscando un socio más grande. En 1999, Ford compró la división de coches de Volvo por 6.450 millones de dólares. Volvo pasó a formar parte del Premier Automotive Group de Ford, junto a Jaguar, Land Rover y Aston Martin… Desde donde nadie lo esperaba, llegó una oferta. Venía de China. De un fabricante relativamente desconocido llamado Geely. El pánico se apoderó de Suecia. ¿Una empresa china comprando el símbolo de la ingeniería sueca? Muchos vaticinaron el fin de Volvo, como ya había sucedido con Saab, pensando que robarían su tecnología y la calidad caería en picado. Pero el fundador de Geely, Li Shufu, era un admirador profundo de Volvo. En 2010, la venta se completó por 1.800 millones de dólares. Y Li Shufu cumplió su palabra. Geely hizo lo más inteligente que podía hacer: puso una cantidad ingente de dinero sobre la mesa y se apartó. Le dieron a Volvo la financiación y la independencia casi total para investigar y desarrollar. Liberaron al tigre. El resultado fue el renacimiento de Volvo. Con la inversión china, los ingenieros suecos desarrollaron desde cero dos nuevas plataformas modulares, SPA y CMA. Contrataron a un nuevo jefe de diseño, Thomas Ingenlath, que revolucionó la estética de la marca con señas de identidad como los faros en forma de "Martillo de Thor". El primer fruto de esta nueva era, el XC90 de 2015, fue una declaración de intenciones: lujoso, tecnológico, minimalista y, por supuesto, el coche más seguro del mundo. Fue un éxito rotundo y marcó el camino para una gama que ha devuelto a Volvo a lo más alto del segmento premium, reforzando su identidad sueca y apostando ahora por la electrificación total con su submarca Polestar.

Leave an Amazon Rating or Review for my New York Times Bestselling book, Make Money Easy!Check out the full episode: https://greatness.lnk.to/1781"Your role should be to open up every door possible. Let the world close the doors, and walk through the ones that remain open." - Jay ShettyJay Shetty walked out of a monastery with nothing—no family wealth, no safety net, no backup plan. While his friends inherited property portfolios and BMWs, he had to scratch and claw his way into building a life from zero. But here's what blew his mind: those same friends with everything handed to them? Many never found careers. Never found purpose. Some are still searching. Meanwhile, Jay's emptiness became his greatest advantage. When you have no choice but to figure it out, you develop a different muscle—one that transforms limitation into possibility. His spiritual mentor told him something years ago that changed everything: stop trying to pick the "right" door. Your job is to open as many doors as possible and walk through the ones the world doesn't close. Most of us stare at two options, paralyzed by the illusion that life is binary. But Jay's learned from watching monks and millionaires alike that the people who thrive aren't the ones with the best circumstances—they're the ones who refuse to believe they've run out of options.This conversation cuts through the myth that your environment determines your destiny. Jay shares the Edison wisdom that haunts him in the best way: "When you believe you've exhausted all options, remember this—you haven't." It's not about the first ten ideas your mind generates (those are always the obvious ones). It's about pushing past that initial resistance to idea eleven, twelve, twenty—where real innovation lives. Whether you came from abundance or scarcity, had supportive parents or toxic ones, grew up in paradise or a wasteland, Jay's message lands the same: you have way more influence over your life than you think. The moment you accept that truth, even if you don't fully believe it yet, you create a crack in the wall—and that's all you need to start breaking through.Sign up for the Greatness newsletter: http://www.greatness.com/newsletter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when you take a pink Corvette, slap on endurance-racing numbers, & throw it onto one of the dustiest, tracks in America—lovingly known as “The Butt”? Pure chaos, that's what!In this week's Pugeot episode 405, Ken stays up past his bedtime again,  Ken drives a trailer without lights, Barbie drives cross country, & Ken fixes & breaks a Lotus.  Really the crew recaps the absolute madness of racing a Barbie-themed Corvette at Buttonwillow Raceway Park. Spoiler: the car may have been plastic in spirit, but the laughs were 100% real. From long nights of prep, questionable garage engineering, & more glitter than should legally be near a race car, we take you behind the scenes of one of the most ridiculous (& strangely successful) endurance racing themes ever.Tales from the paddock — who broke down, who broke out the Barbie costumes, & who broke curfew.News & Notes — from Robot U-Turns to $10,000 adult Power Wheels to why Japan's traffic lights are actually blue.Tech woes & wins — even Barbie's Dream Car can't escape wiring gremlins & trailer brake drama.Race recaps & listener shoutouts — including the most creative teams, the wildest penalties, & the best grassroots garage hacks we've seen this season.If you're into amateur racing, garage builds, automotive comedy, or just love hearing how far people will go to embarrass themselves in the name of racing glory, this episode's for you. We don't promise you'll learn much, but you will laugh, nod in sympathy, & maybe even feel a little better about your own project car.So whether you're wrenching, hauling your race car to the track, or just need a laugh on your commute—buckle up. The Barbie Corvette at The Butt is a story you don't want to miss.

On today's surprising episode of Quick Charge, Tesla had its first good sales quarter in a while as the EV tax credit expiration spiked demand, but a number of big shareholders still want Elon gone! Press play to find out why! We're also highlighting new EV deals from BMW and Jeep – but it's not all rosy news for Stellantis' EV fans. The eagerly anticipated, ultra-fast Banshee edition may never see the light of day. Today's episode is brought to you by Climate XChange, a nonpartisan, nonprofit organization working to help states pass effective, equitable climate policies. The nonprofit just kicked off its 10th annual EV raffle, where participants have multiple opportunities to win their dream EV. Visit CarbonRaffle.org/Electrek to learn more! Source Links Win your dream EV in Climate XChange's 10th Annual Raffle! BMW keeps the good times going with $7,500 off MSRP on all its EVs Jeep vehicles still qualify for the $7,500 EV credit past the deadline, for now Jeep, Dodge maker Stellantis is shelving plans for another EV Tesla (TSLA) announces 497,000 EV deliveries in Q3 Pension funds call to vote down Musk's $1T pay package, replace Tesla board Prefer listening to your podcasts? Audio-only versions of Quick Charge are now available on Apple Podcasts, Spotify, TuneIn, and our RSS feed for Overcast and other podcast players. New episodes of Quick Charge are recorded, usually, Monday through Thursday (most weeks, anyway). We'll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don't miss a minute of Electrek's high-voltage daily news. Got news? Let us know!Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.

We’re getting ready for Senior year on Pod Meets World (aka Season 7), but first we have to start production on our podcast yearbook and decide our ever-so-important superlatives! Who will get Class Clown? Best Dressed? Most Likely to Go to Jail? And since when is Rider so quick with the hot takes? The gang shuffles through your favorite BMW-verse characters (and the most obscure) to hand out the awards they deserve (or don’t deserve). Dig in and win Luckiest - it’s time to enjoy a brand new episode of Pod Meets World… Follow @podmeetsworldshow on Instagram and TikTok!See omnystudio.com/listener for privacy information.

It's EV News Briefly for Thursday 02 October 2025, everything you need to know in less than 5 minutes if you haven't got time for the full show. Patreon supporters fund this show, get the episodes ad free, as soon as they're ready and are part of the EV News Daily Community. You can be like them by clicking here: https://www.patreon.com/EVNewsDaily PORSCHE CAYENNE EV INTERIOR TEASED IN FIRST LOOK https://evne.ws/4mMkzxs GENESIS GV60 MAGMA TEASER IS A SPOILER ALERT https://evne.ws/474tt4C SOUTH KOREA EYES 2035 NEW-VEHICLE FUEL BAN https://evne.ws/48tuG6T 2027 CHEVY BOLT EV SPOTTED UNCAMOUFLAGED  https://evne.ws/48bKI51 HYUNDAI IONIQ 9 XRT TRIM SPOTTED https://evne.ws/4nw68i1 LEAPMOTOR B10 LAUNCHING IN AUSTRALIA https://evne.ws/46PBSaS ALPINE A290 RALLY TROPHY SERIES DETAILS ANNOUNCED https://evne.ws/4mKJ6mq GERMAN HIGH COURT VOIDS VOLKSWAGEN SETTLEMENT https://evne.ws/4mDh6Rv GERMANY BLOCKS CYBERTRUCK IMPORT AND REGISTRATION https://evne.ws/4pOv063 SKODA ENYAQ SE L 85 GIVES BRAND A LONG-RANGE EV ELIGIBLE FOR UK INCENTIVES https://evne.ws/48aohgH 15 STATES MAINTAIN EV INCENTIVES AFTER FEDERAL CREDIT ENDS https://evne.ws/42ncJmu ELECTRIC CABIN CRUISER TOUR IN NORWAY https://evne.ws/4gRa1M5 TOYOTA JUST SOLD ONLY 18 EVs IN JAPAN https://evne.ws/4nEvgDy PORSCHE CAYENNE EV INTERIOR TEASED IN FIRST LOOK Porsche revealed the Cayenne Electric's advanced interior design, featuring a driver-focused curved display, optional passenger screen, and innovative "Ferry Pad" palm rest that makes touchscreen use more comfortable and precise. The cabin combines premium features like configurable mood modes, ambient lighting that communicates charging status, and power-adjustable rear seats with a smart blend of physical controls and digital technology. GENESIS GV60 MAGMA TEASER IS A SPOILER ALERT Genesis confirmed the high-performance GV60 Magma will debut by year's end, showcasing an aggressive rear spoiler design following extensive testing across three continents. This launch marks the exciting introduction of Genesis's Magma performance sub-brand, positioning the marque to compete directly with established performance divisions from BMW, Mercedes-Benz, and Audi. SOUTH KOREA EYES 2035 NEW-VEHICLE FUEL BAN South Korea is evaluating ambitious emissions reduction pathways that could see zero-emission vehicles reach 35% of all road vehicles by 2035, demonstrating strong climate leadership. The Ministry of Environment's proposal aligns with the Paris Agreement and would accelerate the nation's transition to clean transportation, building on the 850,000 ZEVs already on Korean roads. 2027 CHEVY BOLT EV SPOTTED UNCAMOUFLAGED The redesigned 2027 Chevy Bolt EV was captured in production-ready form, showcasing fresh styling with a modern lighting signature and integrated NACS charging port for seamless Tesla Supercharger access. Production is set to begin later this year at GM's Kansas facility, bringing back an affordable EV nameplate with updated technology and enhanced charging compatibility. HYUNDAI IONIQ 9 XRT TRIM SPOTTED Hyundai is expanding the IONIQ 9 lineup with an adventure-ready XRT variant featuring all-terrain tires, lifted suspension, and rugged styling that brings electric capability to off-road enthusiasts. Following the successful IONIQ 5 XRT formula, this new trim will offer enhanced capability while maintaining the IONIQ 9's impressive 335-mile range and three-row versatility. LEAPMOTOR B10 LAUNCHING IN AUSTRALIA Leapmotor is bringing exceptional EV value to Australia with the B10 compact SUV starting at just $38,990, making it the country's most affordable electric SUV. The lineup offers impressive specs including up to 516 km range, rapid 168 kW DC charging, and modern features at breakthrough pricing that makes EV ownership accessible to more buyers. ALPINE A290 RALLY TROPHY SERIES DETAILS ANNOUNCED Alpine is launching an exciting electric rally competition featuring the A290 Rallye, with comprehensive support including charging solutions, technical assistance, and a generous €236,000 annual prize pool starting in 2026. The innovative series connects competitors with Alpine's retail network while demonstrating electric performance in motorsport and offering pathways for both national and regional competitors. GERMAN HIGH COURT VOIDS VOLKSWAGEN SETTLEMENT A German court ruling requires Volkswagen to revisit shareholder approval processes for a 2021 diesel scandal settlement, emphasizing corporate transparency and governance standards. Volkswagen remains committed to reaching a similar resolution and has stated the reasons for the original agreement still apply as proceedings continue. GERMANY BLOCKS CYBERTRUCK IMPORT AND REGISTRATION German authorities determined the Tesla Cybertruck does not meet EU type-approval standards, demonstrating rigorous safety enforcement that protects pedestrians and vulnerable road users. The decision reinforces Europe's commitment to comprehensive vehicle safety regulations and ensures all vehicles on EU roads meet established protection standards. SKODA ENYAQ SE L 85 GIVES BRAND A LONG-RANGE EV ELIGIBLE FOR UK INCENTIVES Skoda introduced the Enyaq SE L 85 with an impressive 359-mile range while qualifying for the UK's Electric Car Grant, making long-range electric driving more affordable. Priced at £41,980 before incentives, the model combines excellent range with rapid 135 kW charging and comprehensive standard equipment including advanced driver assistance features. 15 STATES MAINTAIN EV INCENTIVES AFTER FEDERAL CREDIT ENDS Fifteen U.S. states are continuing their commitment to electric vehicle adoption by maintaining tax credits and rebates that help offset EV costs for residents. These state programs prioritize accessibility for low- and moderate-income households and often include support for home charging installation, ensuring the transition to clean transportation continues nationwide. ELECTRIC CABIN CRUISER TOUR IN NORWAY A comprehensive 16-day, 203-nautical-mile journey aboard a fully electric cabin cruiser in Norway successfully demonstrated the viability and practicality of battery-powered recreational boating. The Greenline yacht featured dual 40 kWh BMW batteries, reliable charging infrastructure throughout the region, and comfortable cruising capability that proves electric propulsion works beautifully for leisure boating. TOYOTA SELLS ONLY 18 EVs IN JAPAN IN AUGUST Toyota's global vehicle sales remain strong with a 6.2% increase year-to-date, and the company's overall electrified vehicle portfolio in Japan grew 8.8% thanks to robust hybrid and plug-in hybrid adoption. The company sold over 617,000 electrified vehicles in Japan through August, demonstrating continued leadership in multiple powertrain technologies.

In Podcast #362, John Davis and the MotorWeek crew have a jam-packed podcast for you! Jessica starts things off with the global reveal of the EV version of BMW's best-selling vehicle globally, the iX3. Then Alex relays the details on the recently unvieled production model of the returning Honda Prologue sports coupe…they include a hybrid powertrain and a very distinct lack of a third pedal. Then we have finally had some time behind the wheel of the all-new Nissan LEAF so Greg let's us know how much this charming EV has really changed. And our Lightning Round discusses Porsche pulling back on their plans to go all-electric while a viewer has a question about how we do our slalom testing.

It's October 1st, which means the $7,500 Federal EV tax credit is dead and gone. That doesn't mean it's the end of the road for EVs, however – BMW, Ford, GM, and others are stepping up with big rebates, clever accounting tricks, and huge discounts to keep the deals rolling! All this and more on today's stylin', profilin', limousine-riding, jet flying, kiss-stealing, wheelin' n' dealin' episode of Quick Charge! WOOOOOOOOO!!! We've also got a hard-hitting look at both the EV and oil subsidies impacting the auto market at large, and what it means to give these two different technologies a level playing field to compete for customers on. Today's episode is brought to you by Climate XChange, a nonpartisan, nonprofit organization working to help states pass effective, equitable climate policies. The nonprofit just kicked off its 10th annual EV raffle, where participants have multiple opportunities to win their dream EV. Visit CarbonRaffle.org/Electrek to learn more! Source Links Win your dream EV in Climate XChange's 10th Annual Raffle! Ford and GM will keep the $7,500 EV tax credit alive beyond the deadline The 2026 Hyundai IONIQ 5 gets a big price cut and now starts at just $35,000 We have the latest Rivian lease prices now that the federal EV tax credit has ended The $7,500 EV tax credit is gone, but each gas car still gets $20k+ in subsidies Prefer listening to your podcasts? Audio-only versions of Quick Charge are now available on Apple Podcasts, Spotify, TuneIn, and our RSS feed for Overcast and other podcast players. New episodes of Quick Charge are recorded, usually, Monday through Thursday (most weeks, anyway). We'll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don't miss a minute of Electrek's high-voltage daily news. Got news? Let us know!Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show. If you're considering going solar, it's always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it's free to use, and you won't get sales calls until you select an installer and share your phone number with them.  Your personalized solar quotes are easy to compare online and you'll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

WARNING: THIS EPISODE CONTAINS ANNOYING RECORDED JAILHOUSE CALLS THAT MAY BE CRINGE-INDUCING FOR SOME LISTENERS...CONSIDER YOURSELF WARNED...      On the evening of August 31, 2012, 42 year old Yancy Noll, a wine sommelier and avid mountain climber was stopped at a red light while on his way home from work when a small silver convertible BMW pulled up next to him, fired 5 shots through its own rolled up window, striking Yancy 4 times in the head, killing him instantly.  The BMW quickly sped away, but did so in front of a handful of witnesses who were able to provide a good enough description of the vehicle and the driver that it only took about two weeks for a tipster to call in and identify the suspect as 29 year old Dinh Bowman...a child genius who entered college at the age of 13, and launched his own boutique robotics engineering business while he was still a teenager.  How did a chance encounter during rush hour turn into a violent, deadly scene?SOURCES:https://thecinemaholic.com/yancy-nolls-murder-where-is-dinh-bowman-now/https://www.cbsnews.com/news/48-hours-yancy-noll-death-dinh-bowman-student-of-murder/https://www.legacy.com/us/obituaries/seattletimes/name/yancy-noll-obituary?id=25156366https://www.youtube.com/watch?v=nv3T0baKYYMhttps://lawofselfdefense.com/law_case/state-v-bowman-2017-wash-app-lexis-116/LINKS:Patreon:  https://www.patreon.com/killaforniapodPayPal:  https://www.paypal.coCashm/paypalme/killaforniapodMerchandise:  https://killaforniadreamingpodcast.threadless.com/Website:  https://killaforniadreamingpodcast.buzzsprout.com/YouTube: https://www.youtube.com/@KillaforniaDreamingPodcastFacebook Group:  https://www.facebook.com/groups/1296620370450345/Facebook Page:  https://www.facebook.com/killaforniadreamingInstagram:  https://www.instagram.com/killaforniadreamingpod/?hl=enX:  https://twitter.com/killaforniapodEmail:  killaforniapod@gmail.comTikTok:  @killaforniadreamingpod Cash App:  $KDpodcastSupport the show

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“If you're going to be doing a commercial, for example, for BMW, where people are spending a lot of money on a Seven Series and it's a luxury car, but then you hear the TV ad or the radio ad or wherever you're listening, and that sound isn't recorded at the highest quality. Like, your logical mind might not pick it up, but if it sounds a little tinny or it's too much of an echo, you pick that up, and that really does build into the overall feeling of the brand in terms of quality. There was an interesting example with Nissan. They launched one of the first electric vehicles a long time ago, and when they put it out into the market, they found that people felt that maybe it was a little flimsy, it didn't feel quite right, like, well made. So obviously they went in to fix their upholstery, and they started making things a little more high quality, and consumers are still saying, ‘I don't know what it is, there's something about this, it just doesn't feel like a quality vehicle.' And what they did was they changed the audio. Through the speakers in the car, when you start it up, it will make a fake sound of the car starting up. And, all of a sudden, people are like, ‘ah, now it feels like a car.'” – Darren Borrino This week's guest is an art director at heart and an ECD-level creative with over twenty years experience, working all across the globe. He's led teams at some of the world's top agencies, such as TBWA, DDB, and Saatchi & Saatchi, and has won multiple awards for his work. He launched Inkfish, a boutique agency in New York that helps smaller challenger brands take on the big guys with sharper strategy, more disruptive creative, and budgets that go into the work, not overheads. He's endlessly curious about what persuades the human mind, loves ideas that actually land, and believes that the best work comes from collaboration and clarity, as well as a healthy sense of humor.His name is Darren Borrino, and in this episode, we'll be discussing how companies can shake things up using sound, the difference between clever and persuasive, and how to stay relevant in a changing ad world – especially in the age of AI. Stay tuned for a Masterclass in being different! As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - The Power of Sound in AdvertisingWe start off our discussion with Darren's childhood impressions of sound, which include the Universal audio logo when he and his dad used to watch movies. “You'd made it home, you'd finished everything you wanted to do,” he says, “and you could sort of relax with a little bit of popcorn and maybe watch a movie and just take it easy. So that was probably the first time.” Our discussion turns to audio branding in the age of social media, and just how quickly things move today – especially audience attention. “People switch off very quickly,” Darren explains. “So you need to make sure you have a brand that has the right qualities, and then you match that with the right voice to bring that to...

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In der heutigen Folge sprechen die Finanzjournalisten Anja Ettel und Holger Zschäpitz über die großen Verschiebungen im 3. Quartal, Trumps wirren Deal mit Pfizer und Wolfspeed, die wie Phoenix aus der Asche steigen. Außerdem geht es um Applovin, Western Digital Corp, Warner Bros, Seagate Technologies, Intel, Tesla, Charter Communications, Trade Desk, Lululemon, FactSheet, Molina Healthcare, Gartner, Commerzbank, Deutsche Bank, BMW, Airbus, Fresenius, Bayer, Deutsche Börse, Symrise, Beiersdorf, Lithium America, Berkshire Hathaway, Occidental Petroleum, Nike, Adidas, Puma, Electronic Arts, MoonLake Immunotherapeutics, Insmed Incorporated, Madrigal Pharmaceuticals, Krystal Biotech, Mineralys Therapeutics, Vera Therapeutics, Summit Therapeutics, TripAdvisor, Zoom Communications, Unity Software, Workiva, Trimble, Take-Two Interactive Software, Avepoint, Groupon, Magnolia Oil, Kinetik Holdings, Kosmos Energy, Parsons Corporation, Hexcel Corporation, Science Applications International, Kratos Defense & Security Solutions, Scout24, Brenntag, Hugo Boss, Nordex, Temenos, Avolta, Burberry, Remy Cointreau, Whitbread, Reckitt Benckiser, Amadeus IT Group, Moncler, Signify, Iveco Group, EDP Renovaveis, Solaria Energia, Novo Nordisk, Eli Lilly, Vanguard FTSE All-World ETF (WKN: A2PKXG). Wir freuen uns über Feedback an aaa@welt.de. Noch mehr "Alles auf Aktien" findet Ihr bei WELTplus und Apple Podcasts – inklusive aller Artikel der Hosts und AAA-Newsletter. Hier bei WELT: https://www.welt.de/podcasts/alles-auf-aktien/plus247399208/Boersen-Podcast-AAA-Bonus-Folgen-Jede-Woche-noch-mehr-Antworten-auf-Eure-Boersen-Fragen.html. Der Börsen-Podcast Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Hörtipps: Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast "Deffner&Zschäpitz" hören. +++ Werbung +++ Du möchtest mehr über unsere Werbepartner erfahren? Hier findest du alle Infos & Rabatte! https://linktr.ee/alles_auf_aktien Impressum: https://www.welt.de/services/article104636888/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

China's EV industry faces its biggest test yet as the December 31, 2025 deadline approaches for massive subsidy cuts. In this deep dive, I break down what's really happening behind the 40,000+ NIO ES8 orders that crashed their system, why companies like BMW, Toyota, and Tesla are recalling hundreds of thousands of vehicles despite better technology, and which EV manufacturers will survive when subsidies disappear.The numbers are staggering: purchase tax exemptions dropping from 30,000 to 15,000 yuan, delivery delays pushing into 2026, and consumer complaints up 37% year-over-year. But here's the twist - the companies recalling products might actually be the strongest players in the market.I analyze the real conversion rates behind inflated order numbers (hint: only 10-30% of "orders" convert to actual sales), the supply chain crisis hitting CATL and BYD Semiconductor with 24-hour overtime shifts, and why NIO CEO William Li warned Q1 2026 could see 50% demand collapse.This isn't just about NIO - this affects Tesla, BYD, XPeng, Li Auto, and every player in the world's largest EV market. When subsidies end, only companies with genuine technology advantages, sustainable cost structures, and corporate responsibility will remain standing.Key topics covered: China EV subsidy policy changes, NIO ES8 production capacity crisis, purchase tax exemption ending December 2025, automotive recall trends, supply chain challenges, order inflation in Chinese EV market, Q1 2026 demand forecast, battery swap advantages, and what separates surviving companies from failing ones.Whether you're invested in Chinese EV stocks, considering purchasing an electric vehicle, or tracking the future of automotive technology, this analysis explains what mainstream media won't tell you about the coming industry shakeup.NIO stock, China EV subsidies, electric vehicles China, NIO ES8, purchase tax exemption, Chinese EV market, Tesla China, BYD stock, EV investment 2025, automotive recalls, William Li NIO, battery swap technology, EV supply chain, Q1 2026 forecast, Li Auto, XPeng, China automotive policy, EV subsidy ending, NIO bull case, electric vehicle stocks, CATL battery, China NEV policy, EV market crash, automotive industry analysis, EV stock analysis, Chinese stocks, green energy investingTAGS (500 characters):

It's EV News Briefly for Tuesday 30 September 2025, everything you need to know in less than 5 minutes if you haven't got time for the full show. Patreon supporters fund this show, get the episodes ad free, as soon as they're ready and are part of the EV News Daily Community. You can be like them by clicking here: https://www.patreon.com/EVNewsDaily XIAOMI OPENS EV EUROPE R&D AND DESIGN CENTER IN MUNICH Xiaomi has established its first overseas EV R&D and Design Center in Munich, Germany, a milestone that strengthens its commitment to innovation and global collaboration. This initiative will advance Xiaomi's smart mobility ecosystem, setting the stage for its European market entry in 2027 through partnerships and historic industry integration. CHINA TO REQUIRE EV EXPORT LICENSES China will introduce export licenses for electric vehicles starting January 2026, aiming to ensure high-quality after-sales support and address overseas demands while maintaining market discipline. The new system mirrors existing practices for hybrid and combustion vehicles, supporting the sustained growth and credibility of China's EV industry abroad. BYD REACHES 100 UK DEALERSHIPS BYD now boasts 100 franchised dealerships in the UK, making its innovative EVs more accessible with an average drive time of only 27 minutes to a showroom for most UK residents. Launching a certified pre-owned program and preparing for ultra-fast charging infrastructure, BYD's rapid growth and record sales highlight its rising status as a mainstream brand in Europe. BYD ADDS EIGHTH CAR CARRIER SHIP BYD's eighth ocean-going car carrier, the BYD Jinan, enhances its ability to export over a million vehicles per year, supporting the brand's impressive global growth and logistics capacity. With international shipments up 136% year-on-year, BYD's expanded fleet ensures smooth deliveries and meets soaring demand worldwide. SODIUM-ION BATTERIES REACH MANUFACTURING AND ENERGY PARITY WITH LFP Sodium-ion batteries have matched lithium iron phosphate (LFP) packs in both cost and energy density, promising broader EV adoption and diversification of battery chemistry by 2026. These affordable batteries offer excellent cycle life and temperature tolerance, supporting the continuous innovation and sustainability of future EVs. EVE ENERGY HUNGARY PLANT REACHES CONSTRUCTION MILESTONE EVE Energy's new Hungary plant has reached a critical construction milestone, underscoring progress toward supplying advanced batteries for European automakers like BMW. The large facility will boost local employment and play a central role in Europe's expanding clean energy sector. CALIFORNIA ENDS EV CARPOOL LANE EXEMPTION California's long-running EV carpool lane exemption will sunset after a successful 26-year run that supported over a million decal holders, marking a major milestone in the state's clean transportation history. The end of the exemption highlights California's achievements in EV adoption and signals the maturity of its electric vehicle market. FISKER OWNERS FORM NONPROFIT TO MAINTAIN EVS Fisker owners have proactively formed a nonprofit association to maintain and repair their EVs, securing parts and expertise, and even developing open-source fixes. This collaborative solution showcases the ingenuity and commitment of the EV community, keeping vehicles on the road despite the manufacturer's closure. VAN DRIVERS SUPPORT MOVE TO ELECTRIC VANS Volkswagen Commercial Vehicles' research shows 75% of van drivers are confident that electric options meet business needs, as electric van sales soar more than 50% year-on-year. Drivers value cost savings and sustainability, while innovative incentives and improved vehicle options further encourage the switch. FRANCE'S EV 'ECO BONUS' PROGRAM SEES CONFUSION OVER VEHICLE LIST France's eco bonus program is set to enhance EV affordability with an additional €1,000 incentive, supported by a comprehensive published list. While there is some confusion over eligibility, the initiative reflects France's dedication to promoting cleaner vehicles and supporting buyers with practical benefits. PM E-DRIVE PUBLIC CHARGING GUIDELINES India has launched ambitious guidelines to rapidly roll out over 72,000 public EV charging stations, offering generous subsidies across strategic locations. The tiered incentives ensure widespread access, supporting the country's transition to cleaner transportation and energy independence. TESLA TESTS FSD V14 ON SWEDISH ROADS Tesla has started regulatory testing of FSD V14 in Sweden through close cooperation with national agencies, marking a key step toward broader autonomous driving approval in Europe. The initiative builds on successful processes in Norway and exemplifies constructive collaboration between industry and regulators for advanced vehicle technology. NYC SETS 15 MPH LIMIT FOR E-BIKES New York City is implementing a clear 15 mph speed limit for e-bikes and e-scooters to promote rider and pedestrian safety, aligning with international best practices. The positive policy, shaped by extensive community input, will help ensure safer streets while supporting growth of sustainable urban mobility.

"You won't become wealthy by saving your money, you also won't become wealthy by earning a big salary alone, and you definitely won't become wealthy if you spend all your money at BMW and Gucci trying to look rich." This episode is the complete wealth building manual you never got in school. Jaspreet breaks down the exact seven-step system that transforms regular paychecks into serious wealth, starting with why your mindset about money is probably keeping you broke. No fluff, no get-rich-quick schemes, just the proven path from paycheck to financial freedom. What You'll Learn: Why money flows to investors while employees and consumers stay broke The harsh truth about why inflation makes the rich richer and everyone else poorer How to escape the financial danger zone with $2,000 and zero credit card debt The 75/15/10 rule that automatically builds wealth from every paycheck Why financing anything that doesn't pay you is financial suicide The "buy five of them" rule for luxury purchases that actually makes sense How to protect your wealth once you've built it (attorneys, insurance, and accountants) Jaspreet reveals why our economic system is designed to benefit investors and punish everyone else, then shows you exactly how to flip sides and join the winning team.  Want more financial news? Join Market Briefs, my free daily financial newsletter: https://www.briefs.co/market Below are my recommended tools! Please note: Yes, these are our sponsors & advertisers. However, these are companies that I trust and use (or have used). The compensation doesn't affect my recommendations or advice. That being said, you should always do your own research & never blindly listen to a random guy on YouTube (or a podcast). ---------- ➤ Invest In Stocks Passively 1) M1 Finance - Buy stocks & ETFs automatically: https://theminoritymindset.com/m1 ---------- ➤ Life Insurance 2) Policygenius - Get a free life insurance quote: https://theminoritymindset.com/policygenius ---------- ➤ Real Estate Investing Online 3) Fundrise - Invest in real estate with as little as $10! https://theminoritymindset.com/fundrise ----------

How can you find the sweet spot between brand and growth, using creative and data in tandem? Kyle Shileds, Growth Creative Lead (Art Director) at fintech brand Wealthsimple, discusses his top data driven marketing tips on the latest episode of the podcast. Find out why he takes inspiration from Malcolm Gladwell books, how he looks to brands like BMW, Duolingo, and IKEA's platform hijacking for inspiration, and his advice on advertising while still "feeling like a friend, not a big brand."

In the 60th episode of The Drive Thru, the team takes a dive into automotive headlines, motorsports, and quirky car stories. They reflect on cars from their childhoods, discuss concepts of 'good cars,' and debate the status of brands like Infiniti and Jaguar. The episode features a segment on the return of classic car parts, mentions dramatic races at VIR, and speculates on the future of sports and endurance racing. They wrap up with news on Max Verstappen's potential F1 championship, modern car news, and various shenanigans involving unusual vehicles. ===== (Oo---x---oO) ===== 00:00:00 Introduction and Welcome 00:02:42 Where Did All the Good Cars Go? 00:03:10 The Rise and Fall of 90s Japanese Cars 00:04:24 The German Car Dilemma; The Volkswagen Journey 00:11:50 To Infiniti and Beyond 00:20:57 Jaguar's Identity Crisis 00:31:53 Resurrecting Old Cars: Brad's New Whip! #PSL 00:34:35 Volkswagen and Audi News 00:39:03 Ferrari's New Testarossa 00:42:36 Mercedes Powered by BMW? 00:49:00 Nissan's Manual Transmission Comeback 00:52:10 BYD's Record-Breaking Electric Car 00:54:49 Remembering the Father of the Miata 01:05:49 Amazon Sells Hertz Cars 01:12:23 Formula One Movie Review 01:16:54 GTM Book Club: Racing Literature Recommendations 01:19:07 Florida Man Stories! 01:27:45 Daniel Ricciardo's Retirement Announcement 01:29:41 Lamborghini's Exit from Hypercar Racing 01:32:17 Max Verstappen's Endurance Racing Journey 01:33:41 Forza Motorsport Cancellation and Racing Games 01:36:58 Alex Taylor's Speed Record 01:38:11 Formula One Season Highlights and Predictions 01:51:18 GTM Trackside Report and Upcoming Events; Closing Remarks and Sponsorship Acknowledgements ==================== The Motoring Podcast Network : Years of racing, wrenching and Motorsports experience brings together a top notch collection of knowledge, stories and information. #everyonehasastory #gtmbreakfix - motoringpodcast.net More Information: https://www.motoringpodcast.net/ Become a VIP at: https://www.patreon.com/gtmotorsports Online Magazine: https://www.gtmotorsports.org/

Well....there's a bit to unpack today. The Ryder Cup had everything. Incredible golf, clutch shots, comebacks, drama, and appalling behaviour from fans....where to start...We start with Shane Lowry's incredible cup retaining putt. Followed by an equally incredible celebration, and after what he had to put up with from the crowd, he deserved that moment. Nick and Mark watched plenty of it over the weekend and loved it. Mark said that he was up and down on his couch like anything.Nick praised the leadership of Luke Donald, particularly his speech prior to play starting where he both inspired his team, and gave a subtle whack to the US team. Nick also noted two key errors that the US team made and explains what they were and why the were errors. Mark believes the selection of Keegan was, in hindsight, a poor one.But the crowd behaviour. Oh the crowd. Whilst a hostile crowd, for the Europeans was no surprise, Mark says what was a surprise was that with only a couple of exceptions the US players let it happen around them and says that they should not want to 'win like that'. Nick explains how you perform at such a high level when you're being abused.And we discuss that extraordinary comeback on the final day by the US team. When we thought they were gone, they very nearly pulled it back in what would have been one of the great wins.And for the US Ryder Cup team, Nick says .....it is time for Tiger.Mark raises Justin Rose's up and down...what a shot it was. And in the BMW Touch of Class, Nick awards this weeks to a US golfer and explains why.After the turn, the Top 5 for Betr is Marks Top 5 Ryder Cup moments from the weekend - good and bad. And of course we finally got a multi to come off, and we're pretty happy about that.PING Globals from Nick is largely, although not entirely, about the Ryder Cup. Although we are diverted slightly when Mark is made aware that Timmy Trumpet is coming to Melbourne....should we get him on? Maybe.Feedback is all Ryder Cup as you'd expect.And Nicks masterclass is on Shane Lowry's winning (or retaining) putt.Massive pod today, Ryder Cup pretty much all show.We're live from Titleist and FootJoy HQ thanks to our great partners:BMW, luxury and comfort for the 19th hole;Titleist, the #1 ball in golf;FootJoy, the #1 shoe and glove in golf;PING will help you play your best;Golf Clearance Outlet, they beat everyone's prices;Betr, the fastest and easiest betting app in Australia;And watchMynumbers and Southern Golf Club. Hosted on Acast. See acast.com/privacy for more information.

Most higher ed campaigns play it safe—and end up milk toast. In this episode of Talking Tactics, Safaniya Stevenson sits down with Baldwin&'s Ashley Yetman and Emily Watson to unpack why bold ideas beget bold design. Partnering with the North Carolina School Board Association on a hearts & minds campaign, they leaned into disarming nostalgic illustrations and creator collaborations to humanize messaging. They reveal how taking creative risks can unite communities, energize audiences, and spark real impact in education marketing.Guest Names:Ashley Yetman, Co-CEO, Director of Brand Strategy, Baldwin&Emily Watson, Group Creative Director, Baldwin&Guest Socials: Ashley Yetman - https://www.linkedin.com/in/ashley-yetman-a39a0b14/Emily Watson - https://www.linkedin.com/in/emily-watson-b9383312/Guest Bios:Ashley Yetman - As 1/3 of the kick-ass, co-CEO team, Ashley Yetman has been growing and leading the brand strategy practice at Baldwin& since 2016 — after years in the Bay Area, working on global brands like Apple, Audi, AAA and Callaway Golf. Since joining B&, she's tackled all things brand and strategy for brands across all industries; from established companies like Radio Flyer, Krispy Kreme, Gaia Herbs, Lansinoh, and KIOTI tractors, to start-up brands like Circ, Pivotal, Shibumi Shade, and Ithaca Hummus. Ashley has dedicated her career to helping companies extricate and articulate their inherent goodness, so they can live into their most real-est selves. ‘Cause she believes that being yourself (brand-self or human-self) is the best sales tool you can ever uncover. When she's not geeking out here at B&, she's either shredding mountains, at home in Durham putting up with her goofy-but-adorable sheepadoodle, or loving/negotiating every moment with her husband and two boys.Emily Watson - Emily Watson is Group Creative Director at Baldwin&, where she has led creative for Gaia Herbs, KIOTI Tractor, Long John Silver's, NCSBA, and Zulily. Since joining in 2019, she has played an integral role in growing the agency. She helped launch Take Your Seat, helping to increase Black representation in corporate boardrooms, and The Lieutenant Governor's Fund for the Fabulous, which won Gold at the Shorty Impact Awards and the Grand Award the ANA Awards. She previously did more creative stuff at MullenLowe and GSD&M, working on brands like BMW, Trésemme, Food Lion, and NC Lottery. She has many interests outside of work but is trying to keep this bio to an appropriate length and so will not bore you with stories about hiking and little kids and hound dogs. - - - -Connect With Our Host:Safaniya Stevensonhttps://www.linkedin.com/in/safaniyastevenson/ About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marcus Toji is one of the rare actors to play two totally unrelated characters in the same season, and now he’s stopping by Pod Meets World to talk about both “Einstein Kid” and “Kid #1.” Marcus, an established actor by the time he visited BMW, began his career at just 3 years old, experiencing all the good (and bad) of being a rare Asian child actor in the ‘90s. He also shares stories from the set of “Little Giants,” where he had to learn how to be “bad” at football and goof off in front of Steven Spielberg. So hit the gridiron and get ready for an all-new, touchdown episode of Pod Meets World! Follow @podmeetsworldshow on Instagram and TikTok!See omnystudio.com/listener for privacy information.

The BMW 3-series turns 50 this year, and we celebrate it. We know that it didn't arrive in the US until 2 years later, but that's ok, it's still 50 years old.Our trauma surgeon, Dr Stephan Moran, talks about older cars and how they're not safe compared with new vehicles. He also addresses the particular challenges of teenage and older drivers.CoC addresses the rumored 2027 Toyota Supra V8. We hope Toyota actually makes it, and that if they do, they use a Toyota engine, not something from BMW.Audi will be phasing out the RS3 sedan, which means they will no longer sell an in-line 5-cylinder engine. That's a big deal, because those engines have been critical to the brand for more than 40 years. We get into it.#carsoncallpodcast #automobile #audiquattro #5cylinder #traumasurgeonsafety #toyotasupra #bmw3series #bmwm3

00:00:00 - A változás szele00:01:34 - Fűtés és hűvös idő00:03:22 - BMW gyár látogatás00:09:13 - Neue Klasse00:10:40 - Autógyártás00:13:51 - Sütögetés00:14:49 - Makkgyűjtés és a futók00:20:07 - Semmittevő Verseny Szegeden00:22:42 - Semmittevés, digitális detox és figyelemelterelés manapság00:35:15 - Séta00:35:57 - Élet alakítása a munkához00:38:13 - Szennyezzük egymás valóságát?00:40:58 - Kötelező social media használat00:42:47 - Azahriah új zenéje00:43:42 - Osztálypénz és készpénz00:46:08 - Új termékeink a TheVR Shop-ban00:50:39 - Befejezés

Op 1 iemand hoeft ABN Amro niet te rekenen. De Nederlandsche Bank gaat niet zomaar voor een overname van de bank liggen, zegt president Olaf Sleijpen. Hij is fan van één Europese kapitaalmarkt, en daarbij hoort ook dat elk overnamebod op waarde moet worden beoordeeld. Dus ziet hij het voorstel van het Belgische KBC vrolijk tegemoet. Als KBC nog twijfelde, is dit dan de bevestiging dat de weg voor een overname vrij is? Dat zoeken we deze aflevering uit. Verder hebben we het over de Europese autosector. Die krijgt bijval van een belangrijke politicus. De man aan de leiding van het grootste autoland van Europa is om. Friedrich Merz springt voor zijn autobouwers in de bres en wil af van de verplichte overstap naar elektrische motoren. Tegen 2035 wil de EU dat autobouwers geen enkele benzine- of dieselmotor meer maken. Maar autobouwers zien het als de strop, aangezien de concurrentie uit China moordend is. En met Merz aan hun zijde kan daar nog wel eens verandering in komen. Je hoort ook nog over een miljardenovername tussen twee Nederlandse bedrijven op Wall Street. Over de grootste uitkoop van een beursbedrijf met geleend geld ooit. Groter dan die van Twitter zelfs. En het gaat over het einde van een beursverhaal aan het Damrak. Een verhaal dat van korte duur was, want na één jaar zit het avontuur er alweer op.See omnystudio.com/listener for privacy information.

Four teens with violent histories accused of driving a stolen BMW through Melbourne’s Bourke Street, Victoria’s premier under fire over a child rapist in a women’s prison. Plus, Albanese criticised for using his jet to fly from New York to Britain.See omnystudio.com/listener for privacy information.

Iztapalapa, Tláhuac, Venustiano Carranza y GAM afectadas por la tormenta Aumenta a 31 el número de fallecidos por explosión en Iztapalapa  BMW llama a revisión a cientos de miles de autosMás información en nuestro podcast

En este vídeo encontrarás una recomendación de Lidl que se une a los patrocinadores de nuestro canal y nos da una serie de consejos para disfrutar de una vida sana y de una selección de alimentos que nos harán disfrutar de la mejor mesa a un buen precio. Puedes descubrir todo lo que te ofrecen en: https://www.lidl.es/ Luca de Meo, ex CEO de Renault, ha dicho que los coches eléctricos están diseñados para las personas a las que no les gustan los coches y que no aprovechan las ventajas de sus pequeños motores y las posibilidades de ubicación de sus baterías para hacer coches bonitos, originales, diferentes… No puedo estar más de acuerdo, pero… Luca… tío… ¿Por qué no cambiaste las cosas cuando podías? Este es un video diferente… te lo prometo. Los coches convencionales son como son, porque tenían que dar cabida a los elementos mecánicos como motor y cambio, que había en cada época, el chasis era pieza aparte y la transmisión por debajo, con lo cual tenían que ser altos. La estética ha ido evolucionando de la mano de la evolución de la tecnología. El diseño exterior de los coches está supeditado por el volumen y la posición de sus partes mecánicas… dicho esto… La mayoría de los coches eléctricos tienen más o menos las mismas proporciones de coches convencionales, pero con guiños, no siempre afortunados, a la modernidad: Paneles lisos, parrillas que no son parrillas, proporciones que nos parecen erróneas. Coches que, en el mejor de los casos, son anónimos, casi vulgares y que para muchos y parecen electrodomésticos con ruedas. Justo cuando surge una oportunidad revolucionaria que, en mi opinión, muchos fabricantes están desaprovechando de forma lamentable. Porque los motores eléctricos, se puede decir que no ocupan espacio, en ocasiones van en las mismas ruedas, y las baterías puede ser de formas dispares y ponerse donde queramos, nos hay trasmisión, solo unos cables… libertad casi total para el diseñador… que no se aprovecha. ¿Por qué? Son varios los motivos… Y aquí llega el primer gran problema de muchos eléctricos: Nacen con plataformas compartidas. Es decir, el fabricante parte de la base de un coche de gasolina y la adapta para meterle baterías y un motor eléctrico. No se diseña desde cero. Un intento de que el coche eléctrico parezca “un coche de verdad", por miedo a que el cliente se asuste. Pero al hacerlo perdemos una oportunidad: La de que los coches eléctricos tengan personalidad propia. Como me dijo un diseñador: No son “un diseño honesto”. No es un diseño que responde a las necesidades, sino que vive acomplejado, disfrazado de lo que ya no es. Es un quiero y no puedo funcional que se traduce en una estética muy convencional en ocasiones incluso vulgar, en un artificio innecesario. Incluso cuando tienen éxito. ¿Y si diseñásemos un eléctrico pariendo de una hoja en blanco? En este momento es cuando…la historia se pone interesante. Porque la arquitectura de un coche eléctrico puro, diseñado desde cero en una plataforma dedicada, es una auténtica revolución. Es una hoja en blanco para los diseñadores, la mayor oportunidad que han tenido en un siglo. Olvídense de todo lo anterior. Aquí tenemos lo que se conoce como plataforma "skateboard" o monopatín. Una base plana que contiene las baterías. Es el suelo del coche. Los motores son increíblemente compactos, a veces uno en cada eje, a veces solo en el trasero. ¿Qué significa esto? Porque hay muchas oportunidades: Uno: El capó ya no tiene por qué ser largo. Puedes acortar el morro drásticamente. Dos: Sin motor de combustión ni caja de cambios, puedes adelantar el habitáculo. Tres: El parabrisas puede nacer mucho más adelante, ganando un espacio interior gigantesco. Cuatro: El túnel de transmisión desaparece. El suelo es completamente plano. Cinco: Puedes llevar las ruedas a los extremos del coche. Alargar la distancia entre ejes al máximo y reducir los voladizos a la mínima expresión. Algunos ejemplos. Para mí ya hay ejemplos de coches eléctricos diferentes, BMW i3. Un coche ejemplar en el sentido que hablamos porque es bonito, va bien, es diferente y se utilizan las ventajas que aporta un eléctrico para ser un coche diferente. Honda e. Un coche urbano, encantador con un diseño que no mira al pasado de la combustión, sino que reinterpreta los compactos clásicos de motor trasero. Lucid Air. El concepto de "espacio inteligente" de Lucid aprovecha la compacta motorización eléctrica para ofrecer un interior excepcionalmente espacioso, rivalizando con berlinas de mayor tamaño. Mercedes EQs. La característica más definitoria del EQS es su diseño "One-Bow" o “un solo arco” en el que la silueta del coche traza una línea fluida y arqueada desde el frontal hasta la zaga, sin interrupciones visuales. Porsche Taycan. Hablamos de diseño, no de oportunidad o de estrategia de marca. Y desde este punto de vista este modelo mantiene una silueta deportiva clásica, pero aprovecha la plataforma eléctrica para tener un centro de gravedad increíblemente bajo y un morro más afilado y bajo de lo que sería posible en un Panamera.

Feedback pod today and we've got some cracking questions from wolfpackers to run through.Mick has a question about slow play at his club, particularly as they have some older members.Jack is looking forward to the Australian Open and, aside from Rory, wants to know has there been any other big names revealed as coming.Wayne asks for Nick and Marks thoughts on the best Australian Open finish they ever saw.Mike once saw New Zealand's Ryan Fox hit a policeman with a wayward drive, we find out if Nick and Mark ever hit anyone.....Nick did, and drew blood, Mark was playing with a celebrity when the celebrity hit someone - and that story ended hilariously (not for the person but for us).After the turn, we have a 59 to rate, is Mark feeling generous ?Ned is heading to New Zealand in January and is after some advice on courses that he should look to play on the North Island.Richard has a solution to the length issue in golf.Jeff has a suggestion for the best drive under pressure.And following on from Jeffs suggestion, Mark ends on a sad (for him) story (hilarious for us) about a drive on the same course Jeff raises.We're live from Titleist and FootJoy HQ thanks to our great partners:BMW, luxury and comfort for the 19th hole;Titleist, the #1 ball in golf;FootJoy, the #1 shoe and glove in golf;PING will help you play your best;Golf Clearance Outlet, they beat everyone's prices;Betr, the fastest and easiest betting app in Australia;And watchMynumbers and Southern Golf Club. Hosted on Acast. See acast.com/privacy for more information.

प्रधानमंत्री मोदी ने ओडिशा में 60 हजार करोड़ रुपये की परियोजनाओं का उद्घाटन किया, बरेली में मौलाना तौकीर रज़ा समेत 8 लोग भेजे गए जेल, लद्दाख हिंसा पर डीजीपी का बयान, असम में जुबिन गर्ग मौत मामले में सीएम ने दिया अपडेट, दिल्ली BMW हादसे में आरोपी गगनप्रीत की हिरासत बढ़ी, हैदराबाद में मूसी नदी उफान से 1000 लोग राहत शिविर में, अमेरिका H-1B वीज़ा सुधार पर नया कानून लाएगा, ईरान ने नए संयुक्त राष्ट्र प्रतिबंधों की निंदा की और दिल्ली में वर्ल्ड पैरा एथलेटिक्स चैंपियनशिप शुरू. सिर्फ 5 मिनट में सुनिए शाम 4 बजे तक की बड़ी ख़बरें.

Sit back and relax but pay attention to my conversation with Gee Ranasinha. Gee lives in the Northeast part of France. As he puts it, his marketing experience goes back to the “days of dial-up internet and AOL CDs”. During our conversation Gee tells us how he progressed from working with film, (do you know what that is?), to now working with the most advanced digital and other technological systems.   He is the CEO of his own marketing company KEXINO. He talks a bit about what makes a good marketing firm and why some companies are more successful than others. He says, for example, that most companies do the same things as every other company. While labels and logos may be different, if you cover up the logos the messages and ways to provide them are the same. The successful firms have learned to distinguish themselves by being different in some manner. He practices what he preaches right down to the name of his company, KEXINO. He will tell us where the company name came from. You will see why I says he practices what he preaches.   Gee gives us a great history of a lot of marketing efforts and initiatives. If you are at all involved with working to make yourself or your company successful marketing wise, then what Gee has to say will be especially relevant to you. This is one of those episodes that is worth hearing more than once.     About the Guest:   Gee has been in marketing since the days of dial-up internet and AOL CDs. Today, he's the CEO of KEXINO, a marketing agency and behavioral science practice for small to medium-sized businesses. Over the past 17 years KEXINO has helped over 400 startups and small businesses in around 20 countries grow awareness, reputation, trust - and sales. A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Professor at two business schools, teaching Marketing and Behavioral Science to final-year MBA students. Outside of work Gee loves to cook, listens to music on a ridiculously expensive hi-fi, and plays jazz piano very badly.    Ways to connect with Gee:   KEXINO website:  https://kexino.com LinkedIn:  https://linkedin.com/in/ranasinha YouTube:  https://www.youtube.com/c/Kexino Instagram:  https://instagram.com/wearekexino TikTok:  https://tiktok.com/@kexino Threads: https://www.threads.net/@wearekexino BlueSky:  https://bsky.app/profile/kexino.com     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:16 Well and a gracious hello to you, wherever you may be, you are now listening to an episode of unstoppable mindset. I am your host, Mike or Michael. I don't really care which hingson and our guest today is Gee Ranasinha, who is a person who is very heavily involved in doing marketing and so on. Gee has been marketing for a long time, and reading his bio, he talks about being in marketing since the days of dial up and AOL and CDs. I remember the first time I tried to subscribe to AOL. It was a floppy disk. But anyway, that's okay. The bottom line is that does go back many, many years. That's when we had Rs 232 cables and modems. Now people probably don't mostly know what they are unless they're technically involved and they're all built into the technology that we use. But that's another history lesson for later. So Gee, I want to welcome you to unstoppable mindset. We're really glad you're here. This should be a fun subject and thing to talk about.   Gee Ranasinha ** 02:27 Well, thank you very much for inviting me, Michael, I do. I do appreciate it.   Michael Hingson ** 02:31 Well, I'm looking forward to it and getting a chance to talk. And love to hear some of your your old stories about marketing, as well as the new ones, and of course, what lessons we learned from the old ones that helped in the new ones. And of course, I suspect there'll also be a lot of situations where we didn't learn the lessons that we should have, which is another story, right?   Gee Ranasinha ** 02:50 Yeah, history does tend to repeat itself, unfortunately, and   Michael Hingson ** 02:55 that usually happens because we don't pay attention to the lessons.   Gee Ranasinha ** 02:59 Yeah, yeah, we, we, I think we think we know better. But I mean, it's, it's, it's funny, because, you know, if you look at other other industries, you know, if, if you want to be an architect, right, you would certainly look back to the works of, you know, Le Corbusier or Frank Lloyd Wright or Renzo Piano, or, you know, some of the great architects, and you would look back on their work, look how they did it. And you would, you know, turn back the the annals of history to to see what had gone before. But for some reason, in our industry, in marketing, we we don't think we can learn from the lessons that our erstwhile peers have had in the past, and we've so as a result, we tend to sort of rename things that have gone before, so that the newer generation of marketers will actually pay attention to them. So we give things new names. But actually, if you, if you scratch the surface and look a little bit deeper. It's actually nothing new at all. And I don't quite know why that is. I think people think that they know better than the people who've gone before them, because of the technology, because you know so much of the execution the promotion side of marketing is technology based. They I'm guessing that people don't see a relevance to what happened in the past because of the technology aspect being different, right? But what I contend is that the the essence. Of marketing is about understanding human behavior and their reactions to particular inputs, impulses, right? Um, in which case, we have plenty to learn from the people who've you know, who've walked in our in the walk this path before, and we should be a little bit, maybe a little bit more humble and open minded into accepting that we don't know everything, and we maybe don't even know what we don't know.   Michael Hingson ** 05:36 I always remember back in what was it, 1982 or 1983 we had a situation here in the United States where somebody planted some poison in a bottle of Tylenol in a drug store. I remember that, yeah, and within a day, the president of the company came out and said, This is what we're going to do to deal with it, including taking all the bottles of all the pills off the shelves until we check them over and make sure everyone is clean and so on. And he got right out in front of it. And I've seen so many examples since of relatively similar kinds of crises, and nobody takes a step to take a firm stand about how we're going to handle it, which is really strange, because clearly what he did really should have taught us all a lesson. Tylenol hasn't gone away, the company hasn't gone away, and the lesson should be that there is relevance in getting out in front of it and having a plan. Now I don't know whether he or anyone really had a plan in case something happened. I've never heard that, but still whatever he got right out in front of it and addressed it. And I just really wish more marketing people, when there is a crisis, would do more of that to instill confidence in consumers.   Gee Ranasinha ** 07:07 He did the right thing, right? He did, he did what you or I would have done, or we would like to think we would have done in this place, right? I, I'm, I'm guessing it was probably, not the favorite course of action, if this had been debated at board stroke shareholder level. But like I said, he he did what we all think we would have done in his place. He did the right thing. And I think that there are many instances today, more instances today than maybe in the past, where the actions of an individual they are. An individual has more freedom of expression in the past than they've had in the in the present, and they don't have to mind their P's and Q's as much. I mean, sure we know we're still talking about profit making organizations. You know, we're living in a pseudo capitalist, Neo liberal society. But surely we're still there still needs to be some kind of humanity at the end of this, right? You know, reputations take years, decades, sometimes, to build, and they can be knocked down very quickly, right, right? There's so I think some somebody, somebody, somebody a lot older and wiser than me, well, certainly wiser older. Said a brand's reputation was like a tree. It takes ages to grow, but can be knocked down very quickly, and there are plenty. You know, history is littered with examples of of organizations who haven't done the right thing.   Speaker 1 ** 09:16 Well, the Yeah, go ahead. No, go ahead. Tell me   Michael Hingson ** 09:20 the I observed this actually not too long ago, on a podcast, this whole discussion to someone, and they made an interesting point, which I think is probably relevant, which is, today we have a different environment, because we have social media. We have so many things, where communications go so quickly, and we we see so many people putting out information right or wrong, conspiracy or not, about anything and everything that comes up, that it causes people maybe to hesitate a little bit more to. Truly study what they want to say, because everyone's going to pick up on it. But at the same time, and I appreciate that at the same time, I think there are basic marketing principles. And as you point out, and as you're well aware, there is such a thing as human behavior, and while people want instant gratification, and they want to know right now what happened 20 minutes ago. The reality is we're not necessarily going to get that. The media doesn't help because they want to put everything out and get the story. But still, the reality is human nature is human nature, and ultimately, Truth will win out. And what we need to do is to really work more toward making sure that that happens.   Gee Ranasinha ** 10:48 I, I actually don't agree with that. Okay, in in, you know, in the, in the with the greatest respect, firstly, I think, I think as a cop out to use social media, information channels, news cycles, that sort of thing, because, if anything, because of the pace of the news cycle and The, you know, the fire hose of social media today, me, we're in a better position to say what we mean and not regret it, because it's forgotten it 20 minutes. Yeah, so it works, it's, it's an argument for what we're talking about not, not against   Michael Hingson ** 11:41 it, yeah. I agree. Yeah, go ahead,   Gee Ranasinha ** 11:45 yeah. And the second thing you said, truth will out. And I think truth does not without and there are plenty of people who continue to spout out misinformation and disinformation, yeah, constantly at every level of corporate at a corporate level, at a political level, at a geopolitical level, or at a local level, right? I don't want to sort of go down that rabbit hole, right, but there are, there are plenty of misquotes, myths, truths, which are never, never withdrawn and never counted, never excused and live out there in the ether, in perpetuity.   Michael Hingson ** 12:35 Yeah, it's true, but I also think that in the end, while some people continue to put their inaccurate information out, I think there are also others who have taken the time, or do take the time they put out more relevant information, and probably in the long run, more people buy into that than to misinformation. I'm not going to say it's a perfect world, but I think more often than not, enough positive information comes out that people eventually get more of the right answer than all the yammering and bad information. But it may take time.   Gee Ranasinha ** 13:18 I would love to believe that, Mike, I really would maybe I'm just too cynical, right?   Michael Hingson ** 13:27 I hear you, I hear you, and you know, I don't know I could be just as wrong. I mean, in the United States today, we've got a government with people who are definitely talking about things and saying things that most of us have always felt are untrue, but unfortunately, they're being said and pushed in such a way that more people are not opposing them. And how quickly that will change remains to be seen. And for all I know, and I think, for all I know, maybe some of what they're saying might be right, but we'll see.   Gee Ranasinha ** 14:05 I think that's the issue. I mean, I, as I said, I don't really want to jump down that politics rabbit hole, but no, not really. I think, you know, the issue is, if you say a lie enough times, people believe it. Yeah, right, yeah. And the fact that nobody's fact checking this stuff, I'm like, I said. I'm not. I'm not singling out politics. I'm singling out messaging in its widest in its widest interpretation, right, false messaging of any sort, if left unchecked. Yeah. Correct. I think the people who know an alternative reality or know that it's a lie know that it's an untruth by not publicly facts checking it, by not calling these. People out are complicit in spreading the lie.   Michael Hingson ** 15:03 Yeah, well, I think that's true, and you're right. It doesn't matter whether it's politics. It doesn't matter whether it's well, whatever it is, it's anything. And I think there's one of the beauties of of our country, your country. And I didn't explain at the beginning that G is in the you said, northwest part of France, right? Northeast, northeast, well, east, west, northeast part   Gee Ranasinha ** 15:29 of Yeah, well, near enough, you know, if you go, if you go, if you go east, far enough times you get, you get to West Anyway, don't you? Well, you get back where you started. Or maybe you don't, I don't know if, depends who you listen   Michael Hingson ** 15:39 to, right? If the Earth is flat. Well, even the Flat Earthers have had explanations for why the earth is flat and people don't fall off, but that's okay, but yeah, so northeast part of France and and I hear, I hear what you're saying, and I think it's important that people have the freedom to be able to fact check, and I, and I hope, as we grow more people will find the value of that, but that in all aspects, but that remains to be seen.   Gee Ranasinha ** 16:14 Well, I think especially in you know, perversely, now that we have the ability to check the veracity of a piece of information a lot easier, right? Almost in real time. Yeah. I think the fact that we can means that we don't, you know, you probably know the quote by what was his name? Edwin Burke, who may or may not have said that, you know, evil triumphs when good men do nothing or something like that. Along that sort of lines, some people say that he didn't say that. He did say, it doesn't matter who said it, right? It's a great quote. It's a great quote. It's a great quote. And that's what I mean about being complicit, just by the fact of not calling this stuff out, feeds the fire. Yeah, to the to the point where it becomes and especially, I'm talking with people who maybe are a little bit younger and haven't and are more likely to believe what they see on screens of whatever size, simply because it's in the public domain, um, whereas The older strokes more cynical of us may may question a lot more of what's thrown in front of our eyes. So I think all of us have a responsibility, which I don't think all of us understand the power that we yield or we're afraid to or afraid to? Yeah, absolutely.   Michael Hingson ** 18:08 So tell me a little about kind of the early Gee growing up and so on, and how you got into this whole idea and arena of marketing and so on.   Gee Ranasinha ** 18:18 Well before this, I was the CMO of a software company. I was there for seven years, and before that, I was working for a company in London, working with in the print and publishing industries. So I've been around media for most of my working life, and after, after being at the software company for seven years, sort of hit a little bit of a ceiling, really. I mean, the company was a small company, and it could only grow at a certain rate, and so I wasn't really being challenged anymore. I had to wait a little bit until the company could fill the bigger shoes that had been given, if you like. You know, I mean growing pains. It's very common for companies of all sizes to go through this sort of thing. So to be honest, I probably was treading water a bit too long. But you know, you get you get complacent, don't you, you get comfortable in in the, you know the corporate job, and you know a salary at the at the end of every month, and you know corporate travel and company BMWs and expense accounts and all of that sort of trappings. And you know, I, I fell for all of that. You. Um, but I finally realized that something needed to happen. So at the end of 2007 beginning of 2008 Me and a couple of colleagues decided to start the agency, which, as you will remember, 2008 was not exactly the best time to start a marketing agency. Good time to start any agency,   Michael Hingson ** 20:29 to be honest. The other hand, there were a lot of opportunities. But yeah, I hear you. Well, yeah,   Gee Ranasinha ** 20:34 glass half full. Glass half empty, right? Yeah. But you know, luckily, with with a number of very, very supportive clients in those early days, you know, we weathered the post recession? Yeah, slow down. And 17 and a half years later, here we are. We've now. We started off with three. We were three. We're now 19. We're in nine countries. Nine of us were in the US. The rest are in Europe, South Africa, Japan, and two people in Australia. That's that, that's, that's who we are. So, you know, we're a a team of marketing, creative and business development specialists, and we work with startups and small businesses primarily in the US, even though we're based all over the place, and we combine marketing strategy, proper strategy, with a thing called behavioral science, which works with organizations to increase their awareness, their reputation, their trust, and most of all, of course, sales Right? Because sales is name of the game. Sales is what it's all about. So yeah, I'd say probably 80, 90% of our clients are in the US and, well, certainly North America anyway, and it's all sorts of industries, all sorts of sizes. We've we've got, we certainly had in the past. You know, solopreneur type businesses, small businesses and larger businesses, up to around 40 to 50 mil to revenue that sort of size, anything bigger they usually have, usually got, you know, quite well, working teams within the organization. So we're, you know, the amount of effective contribution that we can add to that is, it's obviously going to be as a percentage, much lower. So it's, it's, it's really for that, that smaller sized profile of organization, and it's not sort of limited by particular industry or category. We've, you know, we work with all sorts. We've worked in sports, healthcare, FinTech, medical, professional services, software, publishing, all sorts, right across the board.   Michael Hingson ** 23:34 What got you started in marketing in the beginning, you you know you were like everyone else. You were a kid and you grew up and so on. What? What really made you decide that this was the kind of career you wanted?   Gee Ranasinha ** 23:46 Marketing wasn't my first career. I've had a few others in the past. I actually started off my first first company, and I founded, way back when was a media production company. I was a professional photographer, advertising photographer, working with advertising agencies as well as direct corporate commissions. This is in the days of film. This was way before digital image capture.   Michael Hingson ** 24:20 So this is going back to what the 1980s   Gee Ranasinha ** 24:23 it's going to late 80s to early 90s. Yeah, and I was working with eight by 10 and four by five view cameras, sometimes called plate cameras. It was mainly studio stuff. I was happier in the studio that we did location stuff as well. But studio was where I was happiest because I could control everything. I suppose I'm on control freak at the end of the day. So I can control every highlight, every nuance, every every part of the equation. And. And and that's where I started. And then after doing that for a while, I came I got involved with professional quality digital image capture. Is very, very it is very, very beginning. And was instrumental in the the adoption of digital image capture for larger print and publishing catalog fashion houses who were looking for a way to streamline that production process, where, obviously, up until then, the processing of film had been a bottleneck, right? You couldn't, you couldn't process film any quicker than the film needed to be processed, right the the e6 process, which was the the term for using a bunch of chemicals to create slides, die, positives, transparencies. I think it used to take like 36 minutes plus drying time. So there was a, you know, close to an hour wait between shooting and actually seeing what what the result was. And that time frame could not be reduced up until that point in time, the quality of digital image capture systems wasn't really all of that, certainly wasn't a close approximation to what you could get with with film at The time, until a number of manufacturers working with chip manufacturers, were able to increase the dynamic range and the the total nuances that you could capture on digital Of course, the problem at that time was we were talking about what, what were, What today is not particularly large, but was at the time in terms of file sizes, and the computers of the day would be struggling to deal with images of that high quality, so It was always a game of catch up between the image capture hardware and the computer hardware needed to to view and manipulate the image and by manipulate it was more more manipulation in terms of optimizing the digital file for reproduction in print, because obviously that was the primary carrier of, yeah, of the information. It was for use in some kind of printed medium. It wasn't like we were doing very much with with email or websites or anything else in the in the early 90s. So the conversion process to optimize a digital image captured file, to give the best possible tonal reproduction on printed material has always been a little bit of a black art, even when we when we were digitizing transparency films, going to digital image capture made things a lot more predictable, but it also increased the computational power needed, number one, but also for photographers to actually understand a little bit more about the photo mechanical print process, and there were very few photographers who understood both, both sides of the fence. So I spent a lot of time being a pom pom girl. Basically Mike. I was, I was, I was waving the pom poms and preaching large about the benefits of digital image capture and how and educating the industries, various in photographic industries, about, you know, possible best practices. There weren't any sort of standards in place at the time,   Michael Hingson ** 29:41 and it took a while for people to really buy into that they weren't visionary enough to understand what you were saying. I bet   Gee Ranasinha ** 29:48 Well, we were also taught very few were enough, and there were two reasons. One of them was financially based, because. We were talking about a ton of money, yeah, to do this properly, we were talking about a ton of money. Just the image capture system would easily cost you 50 grand. And this, you know this, this was in the days when 50 grand was a lot of money,   Michael Hingson ** 30:18 yeah, well, I remember my first jobs out of college were working with Ray Kurzweil, who developed Omni font, optical character recognition system. Oh, my goodness me, I did not know that. And the first machine that he put out for general use, called the Kurzweil data entry machine, was only $125,000 it worked. It still took a while to make it to truly do what it needed to do, but still it was. It was the first machine, and a lot of people just didn't buy into it. It took a while to get people to see the value of why digitizing printed material was so relevant, some lawyers, Some law firms, some banks and so on, caught on, and as people realized what it would do, then they got interested. But yeah, it was very expensive,   Gee Ranasinha ** 31:14 very expensive. And I think the other reason for the reticence is just nature, to be honest. Mike, I mean, you know, as as people, as human beings, most of us are averse to change, right? Because change is an unknown, and we don't like unknowns. We like predictability. We like knowing that when we get up in the morning, the sun's gonna come up and we're gonna go through our our usual routine, and so when something comes along that up ends the status quo to the point where we need to come up with adopting new behaviors that's very uncomfortable for many people. And you know, the adoption of digitization in, you know, any industry, I think, in everybody who's worked in any particular industry has has plenty of anecdotal evidence to show how people would consciously or unconsciously dragging their feet to adopt that change because they were happier doing stuff that they knew,   Michael Hingson ** 32:32 who went out of their comfort zone, right?   Gee Ranasinha ** 32:35 Absolutely, it's natural, it's, it's, it's who we are as as as human beings, who most of us are as human beings with, obviously, we're talking about the middle of the bell curve here. I mean, there are plenty of wackos on either side just go out and do stuff, right? And, you know those, you know, some of those get, you know, locked up with in straight jackets. But the other ones tend to, sort of, you know, create true innovation and push things forward.   Michael Hingson ** 33:04 Steve Jobs, even Mark Zuckerberg, Bill Gates, good examples of some of the people who did things that most people didn't think could be done.   Gee Ranasinha ** 33:18 You know, the true innovation always happens at the periphery, but we tend to over emphasize the median. We know we try to make averages of everything, yeah, but averages aren't what moves the needle, right? No. And you know Britain, you know, for even for marketing, obviously, that's very much, very, very much my sort of thing. Um, most organizations, most business owners, certainly most marketing managers, find comfort in in executing their marketing in ways in which they are comfortable, in ways which are somewhat expected within the industry. But the problem is, it doesn't get you noticed. It doesn't get you attention. If you're in the middle, right? You know the worst, the worst place to walk on the in the street is in the middle of the road right, pick a side, but don't walk in the middle.   34:27 Not a good idea yet.   Gee Ranasinha ** 34:30 That's our our job is to is to, number one, generate attention, because there's no way we can communicate a message unless we have someone's attention. Everything starts from the attention side of things. Now there are very, you know, various ways that we can attract attention, but attention needs to come and needs to come from somewhere. And you know the definite. Of creating attention is to to create some kind of visual, audio, or combination of the two, experience which is somewhat outside of the norm, and create some kind of emotional response that our brains want to pay attention to, right? Want to notice? Because if you're not noticed, then there's no it doesn't matter how great your product is, doesn't matter how wonderful your customer service is, or it's available in 27 colors, or it's free delivery, or what you know, all the rest of it doesn't matter, because you know, unless people know who you are, what you do, who it's for, and why they should give a crap, then you know anything else you do after that Time is is moot, is irrelevant.   Michael Hingson ** 36:00 I read an interesting email this morning from someone who was talking about why speakers don't tend to be as successful as they should be. And this person talked about you could have the greatest speech in the world. You could be   Michael Hingson ** 36:17 talking and getting standing ovations and so on, but you're not getting a lot of speaking engagements, and his comment was the reason you're not is that your talk isn't necessarily relevant. I thought that was interesting. I think there's some things to be said for relevance, but I think it's also that you're not helping to get people to think and realize that being different and getting people to think and value that is more important than we tend to want to recognize as well.   Gee Ranasinha ** 36:59 I would, I would, I would wholeheartedly agree relevance is a very important component. But, you know, I maintain that it starts with attention. Yeah, relevance, I think, within the speaking world, I yes, there's so much we can do with relevance by by coming at a subject matter topic from a totally different perspective. Yeah, right. You know, just because you have the same message as 100 other competitors doesn't mean they have to say something in the same way, right? And so even if the core message is similar, the way that we choose to present that can be, you know, 100 101 different ways. And I think that is something that we forget, and I think that's one of the reasons why so much of the marketing that we see today is ignored. Yeah, you know, there's a there's a marketing Well, I wouldn't say the marketing model. There's a communication model, okay? Sales model actually called Ada, Ida, a, I D, A, okay. So even if you've not, not worked in sales or marketing at all, if you've even seen the film Glengarry Glynn Ross, or the play that it was based on. It's actually playing in New York City at the moment. I believe, yeah, a, I D, A, which is tracking the customer experience in four steps. So the idea is you have awareness, interest, desire and action, right? A, I, D, A, and it's understanding that there are four steps to getting to the position of negotiating the deal with a prospective buyer, but number one starts with awareness. You know they need, they need to be aware that you exist and nobody's going to buy from you if they don't know who you are. They need to know who they need to know who you are before they'll buy from you. Right then obviously needs to be an interest a product market fit what you're selling is something that they could conceivably use in terms of solving a particular problem that they perceive as having the desire. Why should they buy from you, as opposed to somebody else? Why do they. Need to buy your product, as opposed to a competitive product, and then finally, action, right? So that's what we might call sales, activation or performance marketing, or, you know, sales in the old terms, right? As they would say in that film, it's getting the getting the buyer to sign on the line that is dotted. But all of this stuff starts with attention and when we're not doing a very good job, I think as a mark, as an industry, we used to be really good at it, but I think we've taken our eye off the ball somewhat, and hoped that technology would fill in the gaps of our incompetence at being able to, excuse me, being able to shape the way that we market to customers, to buyers, in ways which create the memory structures in the brain to a sufficiently acute level so that when they are in The position to buy something, they think of us, as well as probably a number a handful of other suitors that solve their problem. And this is why, I think this is the reason why, because of the over reliance of technology, I mean, this is the reason why so much of our marketing fails to generate interest, sales to generate the tangible business results that are expected of it. Because we're, we're marketing by bullet point. We're expecting buyers to buy off a fact sheet. We've, we've exercised the creativity out of the equation. And we're and, and we were just producing this vacuous, generic vanilla   Michael Hingson ** 42:12 musach, yeah, if you   Gee Ranasinha ** 42:14 like, Okay, I mean, again, you know, think of any particular industry, you can see this. It's pretty much endemic. You can have two totally different organizations selling something purportedly solving the same problem. And you can look at two pieces of you can look at a piece of marketing from each company. And if you covered up the logo of each person of each company's marketing output, 10 will get you five that what's actually contained in the messaging is as equally valid for company A as it is for Company B, and that's a real problem.   Michael Hingson ** 43:00 It's not getting anyone's attention or creating awareness.   Gee Ranasinha ** 43:03 It's not creating attention or awareness. And worse, it's creating a level of confusion in the buyer's mind. Because we're we're looking for comparisons, we're looking at a way to make an educated decision compared to something else, and if we can't see why product A is miles ahead in our minds of Company B or product B, what often happens is rather than make a wrong decision, because we can't clearly differentiate the pros and cons between the two products, what we end up doing is nothing. We walk away. We don't buy anything, because we can't see a clear winner, which impacts company A and company B, if not the entire industry. And then they turn around and say, Oh, well, nobody's buying. Why? Why? Why is our industry lagging behind so many others? It's because we're just on autopilot, creating this, this nonsense, this generic sea of sameness in terms of communication, which we just don't seem to have a grip on the fundamental understanding of how people buy stuff anymore. We used to Yeah, up and up and up until probably the 90s. We used to know all this stuff. We used to know how get people going, how to stand out, how to create differentiated messaging, how to understand. Or what levers we could pull to better invoke an emotional reaction in the minds of the target buying audience that we're looking to attract. And then for some for, you know the if we plotted these things around two curves, you know, the point at which these curves would cross would probably be the adoption of technology,   Michael Hingson ** 45:29 whereas we came to reproduce the same thing in different ways, but you're still producing the same thing. The technology has limited our imagination, and we don't use re imaginations the way we used to.   Gee Ranasinha ** 45:43 We we've we're using, we're using technology as a proxy for reach. And getting in front of 1000 eyeballs or a million eyeballs or 100 million eyeballs doesn't necessarily mean any of those eyeballs are fit in the ideal customer profile we're looking to attract. Right? More doesn't mean better, and what what we're doing is we're trying to use technology to to fill in the gaps, but technology doesn't understand stuff like human emotion, right, and buying drivers and contextual messaging, right? Because all of this stuff human behavior is totally contextual, right? I will, I will come up with a and I'm sure you're the same thing. You will have a particular point of view about something one day and the next, the very next day, or even the very next hour, you could have a totally different viewpoint on a particular topic, maybe because you've had more information, or just maybe for the for the hell of it, right? We know we are we are not logical, rational, pragmatic machines that always choose the best in inverted commas solution to our issue.   Michael Hingson ** 47:23 Do you think AI will help any of this?   Gee Ranasinha ** 47:29 I think AI will help in terms of the fact that it will show how little we know about human behavior, and so will force forward thinking, innovative marketers to understand the only thing that matters, which is what's going on between the ears of the people we're trying to attract. I think AI is already showing us what we don't know, not what we know,   Michael Hingson ** 48:04 right? And it's still going to be up to us to do something about that and use AI as a tool to help possibly create some of what needs to be done. But it still requires our thought processes ultimately, to make that happen,   Gee Ranasinha ** 48:23 AI can't create. All AI can do is remix what has already been in existence, right? Ai doesn't create what AI does. The thing is, we're using AI for the wrong stuff. AI is really good at a ton of things, and it sucks big time at a load of other things. But for some reason, we want to throw all our efforts in trying to make it better at the things it's not good at, rather than use it at the things that it's really, really good   Michael Hingson ** 49:04 at, such as,   Gee Ranasinha ** 49:08 such as interpreting large data sets, Creating models of financial models, marketing models, marketing matrix, matrices, spotting, spotting trends in data, large, huge, like huge models of data, which no human being could really, in reality, Make any head in the tail of finding underlying commonalities in in the data to be able to create from that, to be able to draw out real, useful insights on that data to create new. New messaging, innovative products, services that we haven't thought of before because we haven't been able to see the wood for the trees,   50:13 if you like, yeah, right   Gee Ranasinha ** 50:17 for that sort of stuff, for the grunt work, for the automation. You know, do this, then do this, and all of that sort of stuff, A, B, testing, programmatic stuff, all of that stuff, banner ads and, you know, modifying banner all of that stuff is just basic grunt work that nobody needs, needs to do, wants to do, right? Give it all to AI it. Most AI is doing it, most of it anyway. We just never called it AI. You know, we've been doing it for 25 years. We just called it software in those days, right? But it's the same. It's the same goddamn thing. Is what we were doing, right? Let it do all of that stuff, because it's far better. And let's focus on the stuff that it can't do. Let's find out about what levers we need to pull at an emotional level to create messaging that better resonates in the minds of our buyers. That's what we need to do. Ai can't do that stuff right.   Michael Hingson ** 51:16 Where I think AI is is helpful today, as opposed to just software in the past, is that it has been taught how better to interact with those who use it, to be able to take questions and do more with it, with them than it used to be able to do, but we still have to come up with the problems or the issues that we wanted to solve, and to do it right, we have to give it a fair amount of information which, which still means we've got to be deeply involved in the process.   Gee Ranasinha ** 51:53 I mean, where it's great. I mean, if we're looking at, you know, Text, type, work, right, right, or I, or ideas or possibilities, or actually understanding the wider consideration set of a particular problem is that the hardest thing is, when you're staring at a blank piece of paper, isn't it? Right? We don't need that's the hardest thing, right? So we don't need to stare at a blank sheet anymore with a flashing cursor, right? You know, we can engage in a pseudo conversation that we need to take into consideration that this conversation is taking place based upon previous, existing ideas. So the chance that we'll get something fresh and original is very, very small. And as you just mentioned, you know, the quality of the prompt is everything. Get the prompt wrong and without enough granularity, details, specificity, whatever else you get just a huge piece of crap, don't you? Right? So in other words, having a better understanding of how we as humans make decisions actually improves our prompting ability, right, right?   Michael Hingson ** 53:12 And I think AI, it is not creative, but I think that AI can spew is probably the wrong word, but AI can put out things that, if we think about it, will cause us to do the creating that we want, but it's still going to be assets involved in doing that.   Gee Ranasinha ** 53:35 The problem is, and what we're seeing, certainly in the last couple of months, maybe even longer, maybe I just haven't noticed. It is just we were, you know, there's this old saying, you know, just because you can doesn't mean you should, right? I just see an absolute tsunami of vacuous, generic nonsense being spouted out across all types of channels, digital and otherwise, but mainly digital, all of it AI generated. Sometimes it's images, sometimes it's videos, sometimes it's both, sometimes it's text, whatever. But we we're adding to the noise instead of adding to the signal. So the inevitable result of all of this is going to be numbness. We're going to becoming different to marketing of all sorts, the good stuff as well as the bad. You're going to be it's we're just gonna get numb. So it's going to make the attention stuff. That's why I've been banging on about attention all this time, right? It's gonna, it's, yeah, there's, see, there is a method to my madness here. So the the point is that creation and maintaining. Attention is going to be even harder than it would have been before. Yeah, and, and we, you know, we're getting to the point where, you know, you've got agentic AI, where you've got agents talking to other agents and going around in this feedback loop. But we're not, we're not, we're not creating any emotional engagement from a, from a from a buyer perspective, from a user perspective, yes, it all looks great. And as a, as an exercise in technology, it's fantastic. So wonderful, right? But how has it increased sales? That's what I want to know has has it reduced or altered the cost of acquiring a customer and maintaining that customer relationship, because that's where the rubber hits the road. That's all that matters. I don't care whether it's a technological masterpiece, right, but if it hasn't sold anything, and actual sales, I'm not talking about likes and comments and retweets and all of that crap, because that's vanity metrics. Is nonsense   Michael Hingson ** 56:11 signing a contract. It's, you know,   Gee Ranasinha ** 56:16 there needs to be as an exchange of money at some point in time. Yeah, right. Is that happening? And I contend that it's not. And I think there are loads of people, loads of business owners, who are throwing money at this in the vain hope they you know that basically they're playing the numbers. They just need one horse to come in, 100 to one to be able to justify what they've spent on all of this stuff, right? Yeah, but I think those odds are getting longer and longer as each month goes, yeah. Well, you I think there's going to be an inevitable backlash back to stuff that actually resonates with people at a human level, at an emotional level, a psychological level, it has to   Michael Hingson ** 57:08 you started your marketing company 17 and a half years ago, caxino. Where'd that name come from?   Gee Ranasinha ** 57:18 From nothing? Okay, it doesn't mean anything I needed. I needed to have something which number one, that the domain was available. Of course, I needed to have something which was short, something that didn't mean, you know, something incongruous in another language and and so after a lot of to ing and fro ing, there were two schools of thought. At the beginning, we didn't know whether to go with something abstract, like caxino or something which was, you know, based based upon the the butting up of two existing words you know, like you see, you know, so many times, you know, big red table, or, you know, whatever. So we did, we decided to go with something abstract, so that we weren't encumbered by language.   Michael Hingson ** 58:22 You practiced what you preach pretty much. You're different, yeah, but why don't you call it? You don't refer to it as a digital marketing agency. Why is that?   Gee Ranasinha ** 58:34 No, I don't see us as a digital marketing agency, because digital marketing is not all we do. And not only that, I think, Well, I think there's, there's a number of reasons. Number one, I think we're using the word digital is, is a curveball. Firstly, because everything that we do is digital, right? Everything is already digital. Print is digital, TV is digital, billboards are digital. So saying digital is like saying electrical, electrical marketing agency, it makes as much sense to be honest. So that's number one. But I think the bigger issue is that by categorizing a marketing agency as being a digital marketing agency does a disservice to its work and indeed its outlook, because The object is not to be digital in your marketing, it's to do marketing in a digital world, which are two very different positions, okay? Because digital, the way that we're talking about it, is not a attributive noun, and it's certainly not an adjective. You. In the context that we're talking about it, digital is a channel. It's simply one way of getting in front of our audience. But it's not the only way of getting in front of our audience. Okay? So, yeah, along with many other reputable agencies, we happen to use the most appropriate channel of communication that makes sense to address a particular target audience group, and that's it. Okay, if that's digital, great. If that's walking down the street with an A frame with something written on the front of it, that's also great, okay, but it's, it's, it's not about it's not about the channel. It's about you being in the places where our target target audience group expects us to be. And so that's why I don't think of us as a digital marketing agency, because digital is only part of what we do, right? And we do many other things. And also, I think it puts it, it puts blinkers on things right? Because if you know, supposing, supposing you go to a Facebook marketing agency, of which there are many. Now, if you go to a Facebook marketing agency and you say, Okay, I want to do some ads. Where should I advertise? What are they going to tell you? Right, maybe Facebook, right? So there's, there's a thing called Maslow's hammer. Okay, in Maslow, as in the hierarchy, the Hierarchy of Needs Maslow. Okay to say, Maslow. He came up with this idea of Maslow's hammer. It's also known as the law of the instrument. And basically what it means, we can distill it down, is, if all you have is a hammer, then everything looks like a nail, okay? And what that means is, you're looking to solve any problem that comes along by the tools that you have in your toolbox, regardless of whether that's the best way of moving forward, which I think is a very short term and myopic view. So that's why we we don't like to think of ourselves as the marketing agency, because there are many other there are many ways of solving a particular problem, and it doesn't necessarily have to be   Michael Hingson ** 1:02:50 digital,   Gee Ranasinha ** 1:02:51 digital or promotional or, you know, it's, it's like, you know, are we a video marketing agency? No. Does that mean we don't do video, not at all. Of course, we do it, right? We're not an AI marketing agency, right? In the same way, okay, when we're not a we're not a YouTube marketing agency,   Michael Hingson ** 1:03:11 you're a marketing agency. We're a marketing agency, right? What are some of the biggest mistakes that small businesses make when it comes to marketing?   Gee Ranasinha ** 1:03:21 I think the single biggest mistake, and I speak to business owners pretty much on a daily basis, right? I think the single biggest issue that comes up again and again and again is something which I call self diagnosis, which is the business owner, approaches the marketing agency, or even digital marketing agency, approaches the marketing agency, and says, You know what, I need you to do this for me. Whatever that this is, okay. So you know, maybe it's some digital ads, maybe it's some videos, maybe it's a website, maybe it's a whatever. It doesn't matter what it is, but basically, the business owner is coming to us, coming to the marketing agency, dictating what the tactic is to be, which presumes a number of things, not least, that they think they have come to the conclusion that this particular tactic is going to solve their marketing problem based upon usually waving a wet finger in the air, yeah, or they've seen a YouTube video or something, okay, it's not based on any marketing knowledge experience or education, because, with the greatest respect, these people do not have any marketing knowledge experience. Into education, right? And why would they? Because they're running a business, right? They don't, you know, they it doesn't mean that they've had to do this marketing stuff. So they're, they're, they're presuming that a particular tactic is going to solve a business problem, a marketing tactic is going to solve a business problem. And so what what happens is the the particular tactic is is executed. Nothing changes revenue wise. And so the business owner says, well, that marketing agency was crap. Let's go to another marketing agency and ask them to do something else. So it's playing pin the tail on the donkey. Really, just trying stuff and hoping so. The point is that. The point is that if you're going to pay somebody who does this for a living, the idea that you know more than they do is already setting the relationship on a uneven kill, right? Yeah, you know, if I, if I go, if I go and see my doctor, and I say, and I wake up in the morning and I've got a pain in my chest, and I thinking, oh my goodness, I go and see the doctor, right? So on the way to the doctor's office, I do the worst thing possible, which is go on the internet and say, Okay, what does pain in my chest mean? Right? And I go into the doctor's office, and I sit down and I say, Okay, I've got a pain in my chest, doctor, that means I've got angina. Can you give me some heart medication, please? What's the doctor gonna tell you? Doctor's gonna tell you, shut the hell up. Yeah, I'm the doctor in the office. I'm the actually, where's, Where's, where's your medical degree doesn't exist, does it? No, and   Michael Hingson ** 1:07:00 just because you have a broken rib, we're not going to talk about that. Are we right?   Gee Ranasinha ** 1:07:04 So, What? What? So what's the doctor going to do? The doctor is going to ask you a bunch of questions, right? What did you do the last couple of days? Right? What did you eat? Did you go to the gym and over exert yourself? What's your history? Do you is there a history of heart disease in the family, you know, maybe there's is going to he or she is going to take some blood, maybe they're going to run a few other sort of tests. They're going to do a diagnosis, and at the end of this diagnosis, the doctor is going to come back to you and say, You know what? So, based upon all the questions that you've kindly answered, and based upon the blood work and all these other tests and scans we've done, it turns out that the the pain in your chest is nothing to do with angina. The reason you got a pain in the chest is because you had some spicy food last night. So you don't have you don't have Anjali, you have gas. Yeah, right, right, so I prescribe you a couple of packs of Tums. Yeah, sorted, right. And that's the point. The point is the doctor knows what he or she is doing, and you have to have confidence in that particular medical practitioner to diagnose the issue and prescribe a solution to that issue, right? Your job is not to say what you think is wrong with you at this stage of the conversation. Your job is to tell me where it hurts. That's it right now, I'll come back to you with a list of things which I think we need to do to move forward. Now you can go and get a second opinion, just like at a doctor's office. You may think I'm full of crap, which is absolutely your prerogative. Or you may say, I know better than you. I'm going to do my own thing, which, again, it's your time Absolutely. But if it all goes to crap, you can't turn around and say, well, if only this person had said this, or, you know, If only, if only, if only, and play the victim, because that's also just not going to wash. And I see this time and time and time again. You know, we've tried, well, we've tried a number of different agencies, and none of them have been able to help us. And then you sort of dig a bit deeper, and it's because they're never allowed to do what they're supposed to do, because they've always been second guessed. Yeah, that is probably the single biggest issue that I see coming up again and again and again with small business in market now, if and if it's a question of not having faith in that. Uh, agency, then you shouldn't have been employed. You shouldn't have that agency in the first place.   Michael Hingson ** 1:10:05 Get a second opinion.   Gee Ranasinha ** 1:10:07 You know, not all, not all agencies are great, just like not all plumbers are great. Not all mechanics are great. Same thing, right? It takes time to find the good ones, right? Um, but just because you found a bad one, because I don't know they were cheap, or they were local, or they were whatever, you know, whatever, whatever criteria you tend to use to base your decision upon, right? You can't, you can't criticize what they did if you didn't allow them to do what they were actually being paid to do.   Michael Hingson ** 1:10:47 Well, speaking of that, if people want to reach out to you, how do they do that?   Gee Ranasinha ** 1:10:53 Best way to get hold of me. Gee is on LinkedIn. I spend most of my time on LinkedIn. I post twice a week. I post videos about some of the sorts of things that we've been talking about today, and they're only sort of 60 seconds long, 90 seconds long. It's not sort of taking up anybody's time very much. You can find me there. Would you believe, Mike, there is only 1g runner scene on LinkedIn. Can you imagine fortuitous? How fortuitous is   Michael Hingson ** 1:11:27 that? Yeah, really, and G is spelled G, E, and how do you spell your last name?   Gee Ranasinha ** 1:11:33 You could eat. I'm sure all of this still, the stuff will be put in. It will, but I just figured it we could. But yeah. G, renasina, you can find me there. Otherwise, obviously you can find us on Kexino, k, e, X, I, N, o.com, which is the website, and there's plenty of information there textual information, there are videos, there are articles, there are all sorts of bits and pieces that you can find more about us   Michael Hingson ** 1:12:04 there. Well, this has been absolutely wonderful, and I really appreciate you taking more than an hour to chat with us today. And I hope this was fun, and I hope that people will appreciate it and will reach out to you and value what we've discussed. I think it's been great love to hear from all of you out there. Please feel free to email me. Michael H, i@accessibe.com so that's m, I, C, H, A, E, L, H, I at A, C, C, E, S, S, i, b, e.com, and love to hear from you wherever you're listening. Please give us a five star rating. We value those ratings very highly, and we'd love to to to hear and see you rate us and get your thoughts. If you know of anyone else who might be a good guest for unstoppable mindset. Gu as well, we'd sure appreciate your referring them to us. Introduce us. We're always looking for more people to to chat with, so please do that and again, gee, I just want to thank you one more time for being here. This has been great,   Gee Ranasinha ** 1:13:02 absolute pleasure, delighted to be invited.   Michael Hingson ** 1:13:10 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

"Our economic system profits when you make stupid financial decisions. Banks profit when you are in debt, corporations profit when you spend your money, and the government profits when you are just an employee." Americans are more educated than ever, have more technology than ever, and live in the biggest economy ever. So why are record numbers of people broke? In this episode, Jaspreet exposes the uncomfortable truth: you've been systematically trained to stay poor because broke employees and consumers make everyone else rich. But once you understand the game, you can flip it and use the same system to build wealth. What You'll Learn: Why employees pay the highest tax rates while investors get the biggest breaks The mindset shifts that separate wealth builders from wealth destroyers How a $50,000 BMW payment becomes $8 million in lost wealth over 45 years The 75/15/10 rule that automatically builds wealth every paycheck Why cutting Netflix isn't about saving $15, it's about reclaiming your brain How VTI and SPY let you invest in the entire stock market with one purchase The difference between formal education and wealth building education Jaspreet breaks down the five steps to escape the poverty training system and reveals why the same people who profit from keeping you broke also provide the tools to make you rich once you know how to use them. This is your manual for financial deprogramming. Want more financial news? Join Market Briefs, my free daily financial newsletter: https://www.briefs.co/market Below are my recommended tools! Please note: Yes, these are our sponsors & advertisers. However, these are companies that I trust and use (or have used). The compensation doesn't affect my recommendations or advice. That being said, you should always do your own research & never blindly listen to a random guy on YouTube (or a podcast). ---------- ➤ Invest In Stocks Passively 1) M1 Finance - Buy stocks & ETFs automatically: https://theminoritymindset.com/m1 ---------- ➤ Life Insurance 2) Policygenius - Get a free life insurance quote: https://theminoritymindset.com/policygenius ---------- ➤ Real Estate Investing Online 3) Fundrise - Invest in real estate with as little as $10! https://theminoritymindset.com/fundrise ----------

Alex, Randy, and special guest Beck sit down to shoot the breeze. They talk about buying a 100k-mile German car from New York, Beck's upcoming auction of the German car it replaced, and the inevitable German car oil on Alex's garage floor. Everyone has hair-raising brake failure stories and opinions on "how much hot rod" is appropriate for driving 2,000 miles. They talk spats vs. skirts and other British crossover terms, drive slow cars on the Interstate, and give brief a review of BaT White Glove service.The trio wrap by discussing favorite recent sales, marveling at the brand new 2k Sellers Club, and dabbling in some popular Questions of the Week about road trip stops, oil change disasters, and stick shiftsLinks for things mentioned in this episode:1:10 2014 Mercedes-Benz E350 4MATIC Wagon BaT listing18:56  1939 Ford Deluxe Coupe BaT listing20:42  28-Years-Owned, 302-Powered 1950 Ford Custom Deluxe Club Coupe BaT listing20:52  1950 Mercury Eight Convertible Grease Movie Car BaT listing25:53  1964 Porsche 904 Carrera GTS, 1968 Porsche 910, and 1,800-Mile 2005 Porsche Carrera GT BaT listings27:00  1959 BMW 507 Series II BaT listing27:53  392 Hemi Stroker-Powered 1930 Ford Model A “Wade Coupe” 4-Speed BaT listing28:27  Original-Owner 2012 Lexus LFA , Arrow Blue 2024 Porsche 911 GT3 RS Weissach, and 2024 Porsche 911 Dakar BaT listings30:23 The 2k Seller's Club Roundtable, Featuring Wob, 1600veloce, and 911r BaT storyGot suggestions for our next guest from the BaT community or One Year Garage episode? Let us know at podcast@bringatrailer.com!

After last weeks Talk Birdie Mini where Nick and Mark selected their 'dream teams' consisting of one player from each of Australia, the US, Europe, and an International to face off at Royal Melbourne Composite, en-route to the tournament, there has been an incident rendering all 8 players unable to play, and the venue now out of action.So, excluding the original selections of Shark, Karrie, Tiger, Jack, Seve, Faldo, Player and Locke - Nick and Mark need to select their team to come off the bench.Listen to Nick and Mark muse, discuss and decide live on the pod.We're live from Titleist and FootJoy HQ thanks to our great partners:BMW, luxury and comfort for the 19th hole;Titleist, the #1 ball in golf;FootJoy, the #1 shoe and glove in golf;PING will help you play your best;Golf Clearance Outlet, they beat everyone's prices;Betr, the fastest and easiest betting app in Australia;And watchMynumbers and Southern Golf Club. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Personal Finance Podcast, Andrew shatters the biggest lie about millionaires—that they're born rich or got lucky—by revealing that 80% built their wealth from scratch, with teachers, engineers, and regular folks who never earned six figures proving you don't need a trust fund to win with money. He exposes how real millionaires actually live: driving Hondas instead of BMWs, using coupons, and putting 17% of their income into boring index funds while everyone else chases get-rich-quick schemes that keep them broke. This episode cuts through all the financial noise to show you the four simple habits that create 80% of millionaire results, proving that building wealth isn't about being smart or lucky—it's about doing a few basic things consistently while everyone else gets distracted by shiny objects. Watch this episode on Youtube Get The 80/20 Millionaire Guide Here. How Andrew Can Help You: Listen to The Business Show here. Don't let another year pass by without making significant strides toward your dreams. "Master Your Money Goals" is your pathway to a future where your aspirations are not just wishes but realities. Enroll now and make this year count! Join The Master Money Newsletter where you will become smarter with your money in 5 minutes or less per week Here! Learn to invest by joining  Index Fund Pro! This is Andrew's course teaching you how to invest!  Watch The Master Money Youtube Channel! , Ask Andrew a question on Instagram or TikTok Learn how to get out of Debt by joining our Free Course  Leave Feedback or Episode Requests here.  Car buying Calculator here Thanks to Our Amazing Sponsors for supporting The Personal Finance Podcast Shopify: Shopify makes it so easy to sell. Sign up for a one-dollar-per-month trial period at  shopify.com/pfp Thanks to Policy Genius for Sponsoring the show! Go to policygenius.com to get your free life insurance quote. Indeed: Start hiring NOW with a SEVENTY-FIVE DOLLAR SPONSORED JOB CREDIT to upgrade your job post at Indeed.com/personalfinance Go to https://joindeleteme.com/PFP20/ for 20% off! Shop outdoor furniture, grills, lawn games, and WAY more for WAY less. Head to wayfair.com Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com/PFP Chime: Start your credit journey with Chime. Sign-up takes only two minutes and doesn't affect your credit score. Get started at chime.com/  Acorns: Start investing automatically with Acorns and get a $5 bonus at Acorns.com/PFP  Go to https://joindeleteme.com/PFP20/ and Use Promo Code PFP for 20% off!    Links Mentioned in This Episode: A Masterclass on Investing in Individual Stocks with Brian Feroldi Connect With Andrew on Social Media: Instagram TikTok Twitter Master Money Website Master Money Youtube Channel  Free Guides: The Stairway to Wealth: The Order of Operations for your Money How to Negotiate Your Salary The 75 Day Money Challenge Get out Of Debt Fast Take the Money Personality Quiz Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textjoin the patreon for extra audio content from every episode Pic linksBest bike in the world this weekworst bike: The Scoot Coupevirago 1virago 2virago 3virago 4Support the showSend emails to contact@nocomotopodcast.com, it doesn't have to be important. Check out our Patreon Or join the Discord Check out these other awesome Motorcycle Podcasts Creative Riding- Our Sister Show on the Moto1 Podcast Network! Moto Hop - Our friends Matt and Missy make T shirts, stickers, and this quality podcast. They are quick to point out our inaccuracies. Thanks guys. Cleveland Moto - Probably the most knowledgeable group of riders with a podcast. When it comes to motorcycles anyway. You're Motorcycling Wrong - Remember Lemmy from Revzilla? Of course you do, you could never forget. He and his friends make this awesome show. Motorcycles and Misfits - A podcast starring Bagel

Thanks to Allstate for sponsoring today's episode! Click here [https://bit.ly/4iWbT5H] to check Allstate first and see how much you could save on car insurance.Also thanks to Cash App for sponsoring this episode! Download Cash App Today: [https://capl.onelink.me/vFut/5o3sg8dn] and use our exclusive referral code CASHAPP10 in your profile, send $5 to a friend within 14 days, and you'll get $10 dropped right into your account. #CashAppPod #CashAppPartner. As a Cash App partner, I may earn a commission when you sign up for a Cash App account. Cash App is a financial services platform, not a bank. Banking services provided by Cash App's bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. Visit cash.app/legal/podcast for full disclosures.   This week, a Chinese EV just hit 308 mph — but you'll never see it in America. Plus, Hyundai finally admits it needs a real truck, and Genesis sets its sights on the luxury off-road market. We also look back at Dieselgate on its ten-year anniversary and how Volkswagen is still haunted by the scandal. Meanwhile, BMW insists gas isn't going away anytime soon, and Ford fires back with the 815-hp Mustang GTD “poster car”. Learn more about your ad choices. Visit podcastchoices.com/adchoices

¡Curiosinautas!

FOLLOW UP: JLR WOES STILL CONTINUEJLR have put back their proposed production restart from 24 September to 1 October as they continue to try and deal with the hack on their systems where the effects became apparent on 1 September. What has only started to be appreciated is the knock-on effect the closures have had on suppliers to the company. Staff have been told to apply for Universal Credit, due to stopped wages, and many are calling on a furlough scheme to be instigated by the Government. To read more about the ongoing issues for JLR, click this Autocar article link here. To gain an understanding of the affects down the supply chain, click this article link from The Record. CITROËN ISSUES NEW NO-DRIVE WARNINGCitroën UK has issued a new no-drive warning, covering the C3, ë-C3, C3 Aircross and ë-C3Aircross, due to potential brake failure. This no-drive notice is on top of the other two the company is already dealing with. Click this Autocar article link here to read more. PORSCHE DELAY EV MOVE GIVING VW GROUP $6BN PROFIT HITPorsche has announced that they are delaying their move to EVs as had been expected. The Panamera and Cayenne will have ICE and hybrid options into 2030, rather than going all electric. Likewise the new 718 models. The projected hit to Volkswagen Group profits is a smidgen under $6 billion, following this move. You can read more by clicking this Yahoo! Finance article link here. NISSAN SHRINKS LONDON DESIGN STUDIO AND CLOSES OTHERSNissan cost cutting efforts have been turned to the design studios across the globe. Those in California and Brazil will be shut, with the Paddington studio expected to lose some staff numbers too. Click this Autocar article link here. FORD CUTS JOBS IN GERMANYDue to much weaker than expected sales of the Explorer and Capri, Ford has announced that it is cutting up to 1,000 jobs at their Cologne factory. This is on top of the previous 2,900 jobs that went at the end of 2024.If you wish to read more, click this Autocar article link here. TOM MATANO HAS PASSED AWAYTom Matano was the designer of the first two generations of the Mazda MX-5 and has sadly passed away on 20 September 2025, aged 76. He had a long career where he worked for GM, BMW and then onto Mazda. To learn more about him and his career, click this Classic & Sports Car article link here. BUFFETT SELLS ENTIRE BYD STAKEWarren Buffett, the renowned investor, has sold his entire stake in the Chinese EV maker BYD. This is the first time since 2008 that Berkshire Hathaway did not hold any stock in the company. Click this article link from Fortune for more information. TOYOTA AE86 ENGINE BLOCKS BEING BUILT AGAINToyota is building the parts...

Nanci Dahl built her name on over 100 magazine covers, working with legends like Oscar de la Renta and La Perla, and fronting campaigns for BMW, Hilton, McDonald’s, and more. But behind the glamour, she survived heartbreak—from a lost love to multiple miscarriages—before finding Braden and welcoming their miracle daughter, Holland. Today, they’ve transformed their Little Pond Farm into a space for photoshoots, video productions, events, and unforgettable celebrations. Born from resilience and built on love, it’s proof that beauty can rise from even the hardest chapters.See omnystudio.com/listener for privacy information.

Nanci Dahl built her name on over 100 magazine covers, working with legends like Oscar de la Renta and La Perla, and fronting campaigns for BMW, Hilton, McDonald’s, and more. But behind the glamour, she survived heartbreak—from a lost love to multiple miscarriages—before finding Braden and welcoming their miracle daughter, Holland. Today, they’ve transformed their Little Pond Farm into a space for photoshoots, video productions, events, and unforgettable celebrations. Born from resilience and built on love, it’s proof that beauty can rise from even the hardest chapters.See omnystudio.com/listener for privacy information.

What are places where wisdom exists where it shouldn't? This week, Joey and Jess talk about the Benner Cycle, feng shui, jelly shoes, BMW dashboards, the bullshit asymmetry principle, and Hitchens's razor. They don't talk about Christopher Robin. references Human League Benner Cycle Bagua Black–Scholes model Joseph Henrich Enneagram of Personality Strauss–Howe generational theory Brandolini's law Hitchens's razor 

Join us today as Jason and Nivine sit down to talk about Nivine's recent mannequin purchase and how it eventually took her down. Also, Jason wages war on BMW drivers, Nivine get mad at her favorite show, and why you get clumsy when you get married. Check out Jason's latest Youtube video: https://youtu.be/d2wGnOhNdz4 Book Jason on Cameo: https://www.cameo.com/jasonnash?aaQueryId=88882af5275804946f224982a9716c39 Learn more about your ad choices. Visit podcastchoices.com/adchoices

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It’s been a minute since we opened up the ole mailbag, so get ready for some brand new As to your Qs! The gang is taking some burning, unfiltered queries, straight from our loyal listeners. We find out precisely how rich Boy Meets World made the hosts, and Danielle’s answer will shock you! We also learn the origins of some BMW scars and finally hear from the most important star of Season 6: a lobster.All this, and Will’s favorite deep cut Seinfeld, on an all-new Q&A special of Pod Meets World! Follow @podmeetsworldshow on Instagram and TikTok!See omnystudio.com/listener for privacy information.

Coming up today, we're looking at the BMW iX3—a vehicle that represents more for BMW than just another electric SUV. The iX3 is the first of a new generation, built on a fresh platform and aiming to set new standards in range, charging, and design. We'll unpack what makes this model significant for BMW's future, take a detailed look at its new technology, and explore how it fits into an increasingly competitive electric SUV market. Stay tuned to find out: ·       Why the new “Neue Klasse” approach is a pivotal shift for BMW's strategy. ·       How the iX3 achieves its leading claimed range of 500 miles ·       The details of the charging tech and battery architecture BMW has developed. This vehicle marks the start of BMW's most significant transformation since the original Neue Klasse cars of the 1960s helped stabilize the company and established its long-standing reputation as the "Ultimate Driving Machine." With the iX3, BMW isn't simply adapting an existing model. Instead, it is re-examining what a BMW can be in the electric era. Welcome to The Spec Sheet, our series where we go deep into a different electric vehicle—exclusively for our Patreon supporters. For the first 7 days, only Patreon insiders get early access, their name on the list of legends for Executive Producers and above, and the power to shape future shows. If being in the know and recognised as a legend sounds like you, join us now at patreon.com/evnewsdaily and become part of something special.

Sylvain Berneron is in high demand, and so are his watch designs. Just last week, a 34-millimeter version of his debut time-only watch, the Berneron Mirage, came up for public auction for the first time, and bidding soared beyond the CHF80,000 high estimate to fetch a staggering CHF241,300, including fees. Having previously worked in the automotive industry with BMW, Berneron is a designer who has now chosen watchmaking as the canvas to express himself and his ideas. After departing the big brand corporate atmosphere of Breitling, he's enjoyed significant success so far with his own brand and has just unveiled his second collection - Quantième - and an annual calendar that brings a unique, yet superbly finished, movement architecture to the complication that aims to simplify setting and provide a stress-free experience for the user. Sized at just 38 millimeters in diameter and 10 millimeters thick, the dial design is both stunning and innovative in the way the time and date are displayed, while the platinum case features removable (and replaceable) steel elements that act as bumpers and guards for the precious metal. But this podcast is about business, and Berneron indulged us with a lengthy, candid, and exceedingly in-depth discussion about his plan for building a brand and sustainable company that bears his family name. He tells us why he's set up shop in a Swiss industrial park, the business strategy behind limiting production to less than 25 of each specific watch per year, and why he's turned down creative jobs at Rolex and tens of millions of dollars in financing from potential investors despite having barely a holiday or weekend off for the last half-decade. It's a deep dive into the business strategy and plan of a young, driven, red-hot watch brand that's trying to make it for the long haul. We hope you enjoy. Show Notes:3:20 Berneron Quantième Annuel 4:45 Berneron SA 6:20 Panerai manufacture in Neuchatel 13:00 BMW Research and Innovation Centre13:40 Breitling 18:20 Ben Clymer on founding Hodinkee and a professional life in watches24:00 White label watch manufacturers in Switzerland include companies like Roventa-Henex 25:50 Swiss watch components makers include companies like Acrotec, the biggest supplier 32:15 Breitling Sells Controlling Stake to CVC Capital32:50 Nicolas G. Hayek Sr. 40:20 Building Resilient Teams: What Business Can Learn From Military Cohesion 42:20 Employee Share Plans In Switzerland: A Regulatory Overview47:00 Long-term commercial lease agreements in Switzerland: An Overview49:00 Panerai 51:10 Hands On Review Of The Berneron Mirage59:30 Family Offices 1:11:00 Mountain Survival Tips for Beginners1:12:03 Audemars Piguet Buys Key Supplier1:16:30 GPHG Audacity Prize Awarded to Sylvain Berneron1:17:00 Why Using Your Last Name Is The Last Way To Name Your Company (Forbes)1:18:56 Business Ethics Key Principals (Investopedia) 1:19:02 Simon Sinek 1:21:35 The 7 Habits of Highly Effective People1:23:10 MB&F1:23:20 Simon Brette1:23:25 Xhevdet Rexhepi 1:23:28 Rexhep Rexhepi 1:23:30 Petermann Bédat1:24:50 When Art Is Putting Yourself In Danger (CBC) 1:26:30 The Art of War (Sun Tzu) 1:27:06 Trust The Process (Simon Sinek) 1:31:49 The Transformative Power of Sabbaticals (Harvard Business Review) 1:37:00 Luxury and Socially Valued Behavior (Columbia Business School)1:38:05 Germany's Car Industry Crisis 1:39:00 Hans Wilsdorf Foundation 1:41:00 Inside Rolex (Ben Clymer)1:45:00 Patek Philippe Calatrava Collection1:45:45 Fiasco (Wikipedia) 1:46:20 Batman Two-Face 1:53:00 Fathers Give Watch Collecting Advice (Hodinkee)1:55:20 Christopher Ward1:55:45 Swatch Group 1:58:00 MoonSwatch Phenomenon (Hodinkee)