Podcasts about Personal branding

Marketing a person's career and professional traits

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    Best podcasts about Personal branding

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    Latest podcast episodes about Personal branding

    Follow The Brand Podcast
    You Can't Govern What You Can't See: The Shadow AI Crisis with Daniel Ikem

    Follow The Brand Podcast

    Play Episode Listen Later Jan 30, 2026 43:03 Transcription Available


    Send us a textResponsibility breaks where AI moves fastest, and that's exactly where we go today. Grant sits down with Daniel Ikem—strategic operator at the intersection of emerging technology, intellectual property, and public policy—to unpack how shadow AI, data limits, and legal gray zones collide inside modern organizations. From boardrooms pushing Copilot to teams quietly pasting prompts into other models, we trace how governance cracks form and why documentation, auditability, and accountability must evolve as quickly as the tools.Daniel shares firsthand insights from big-tech partnerships and from founding the Diverse IP Alliance, where he's helping HBCU and underrepresented students build fluency in AI and IP. We examine the core challenges leaders face: capturing tacit knowledge that models can't see, preventing biased historical data from influencing outcomes, and defining ownership of outputs when proprietary data mixes with external systems. We also tackle the jagged frontier of agentic AI—who's liable when autonomy kicks in—and the geopolitical reality that makes “slow down” easier to say than to implement.You'll walk away with pragmatic steps to act now: set clear policies on approved models and data access, capture critical processes that were never written down, design human-in-the-loop review for high-impact decisions, and build a living risk register that survives model updates. We compare U.S. uncertainty with GDPR and the EU AI Act to show where global benchmarks can guide you before domestic rules arrive. Above all, we make the case that governance is not just compliance—it's strategy, trust, and long-term resilience.If you care about AI governance, IP risk, bias, and building a talent pipeline that reflects the communities your systems will serve, this one's for you. Subscribe, share with a colleague who's wrestling with AI policy, and leave a review with your top governance question so we can tackle it next.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com. And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/ See you next time on Follow The Brand!

    Mortgage Marketing Radio
    How One Simple Rule Can Skyrocket Your Mortgage Business in 2026

    Mortgage Marketing Radio

    Play Episode Listen Later Jan 29, 2026 50:21


    In this episode of Mortgage Marketing Radio, we talk with top-producing mortgage originator and elite coach Amir Syed to reveal the exact blueprint mortgage loan officers need to follow in 2026 to thrive—not just survive. Whether you're a mortgage loan originator, broker, or LO looking to increase production in a competitive market, Amir breaks down the 3 critical pillars every LO must master right now: Marketing and Personal Branding – How to become “Five-Mile Famous” and generate referrals without begging agents. Sales and Persuasion – Why “the phone isn't a cactus” and how top LOs are diversifying beyond Realtors. Operations and Scaling – The exact hiring process to find your “superstar LOA” and break through your current ceiling.

    The C.J Moneyway Show
    “Master Your Brand: Personal Branding Strategies That Actually Work w/ Christine Blosdale”

    The C.J Moneyway Show

    Play Episode Listen Later Jan 29, 2026 58:02


    Today's guest is a powerhouse in branding and media. Christine Blosdale is a Business Media Coach, founder of ExpertAuthorityCoach.com, and the bestselling author of The Social Media and Branding Survival Guide. She's spent over 25 years working with giants like AOL and Microsoft, and she was recently awarded the 2025 Women Podcasters Award for Best Broadcaster. Christine specializes in helping entrepreneurs and thought leaders develop their Expert Authority so they can stand out, attract opportunities, and own their spotlight. Today we're diving into her strategies for mastering personal branding, ditching imposter syndrome, and creating a digital presence that connects. Christine, welcome to The CJ Moneyway Show!” For our listeners, you can connect with Christine at ExpertAuthorityCoach.com, grab her bestselling book The Social Media and Branding Survival Guide, and take her Expert Authority Scorecard Quiz — we'll have links in the show notes. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Le Podcast du Marketing
    Le personal branding est-il vraiment devenu obligatoire pour vendre en B2B - Episode 316

    Le Podcast du Marketing

    Play Episode Listen Later Jan 29, 2026 14:21


    SMB Community Podcast by Karl W. Palachuk
    Exploring the Future of MSPs: An Interview w/ Tim Thomson

    SMB Community Podcast by Karl W. Palachuk

    Play Episode Listen Later Jan 29, 2026 31:28


    Overview: Exploring the Future of MSPs: AI, Cybersecurity, and Building Trust In this episode of the SMB Community Podcast, host James Kernan interviews Tim Thomson, founder of Cyber Trends, who shares insights on the future opportunities for Managed Service Providers (MSPs) in 2026. They discuss the role of AI and automation, the importance of cybersecurity and compliance, and strategies for proving value to clients. Tim explains his journey from founding his first MSP in 2002 to building a consulting firm that helps MSPs grow and scale. He emphasizes the need for MSPs to build personal brands and leverage partnerships to succeed in an evolving industry. The episode provides actionable advice for MSPs looking to capitalize on technology trends and improve their business outcomes.  --- Chapter Markers: 00:00 Introduction to the SMB Community Podcast 00:26 Meet Tim: From MSP Founder to Consultant 02:07 Tim's Journey: Building and Scaling an MSP 04:29 Tim's Consulting Firm and Services 07:06 Opportunities for MSPs in 2026: AI and Automation 17:21 Cybersecurity and Compliance: A Growing Need 21:36 Proving Your Value: Building Trust and Personal Branding 30:01 Conclusion and Contact Information --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com

    Chingona Revolution
    EP. 221: How Personal Branding Creates Opportunities and Builds Social Capital (Even When You're Not in the Room)

    Chingona Revolution

    Play Episode Listen Later Jan 27, 2026 26:26


    2026 is a new year, and it's time to make some courageous changes in your life. So if you've been wanting to post on social media and build your personal brand, but you're too afraid to post anything, you're leaving opportunities on the table.    Right now in the Courage Driven Latina program, we are working on being visible, and for a lot of people, that means posting on social media and building up their personal brand. They're doing amazingly well right now, posting almost every single day to get used to it and seeing amazing results. But they weren't posting before this challenge we're working on because they were scared. Now that they're posting, they're starting to see their manifestations come true.   In this week's episode, we talk about how personal branding creates opportunities and builds social capital, even when you're not in the room. Posting on social media helped me create my personal brand. Personal branding helped me build my business up to have six-figure years. If I were still afraid of what other people thought of me posting on social media, I don't know if I'd have the same business. If you're ready to change your mindset and start building your personal brand, this episode is for you!  Resources Mentioned: Click here to claim your Manifest Your Marca bot!   Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn Website: http://www.theerikacruz.com How to work with Erika: Join the waitlist for the Courage Driven Latina program here! Join the waitlist for the Magnetic Mastermind here!   Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio. 

    Stories and Strategies
    How Personal Branding is Changing… and What You Need to Do Now

    Stories and Strategies

    Play Episode Listen Later Jan 27, 2026 17:21 Transcription Available


    Personal branding is changing in real time. The first impression is no longer a handshake or a conversation. It is a clip you did not choose, a post someone else shared, a comment you left, or a quote that gets passed around without context.What actually builds trust across today's platforms? It's the different channels and how they shape different versions of you. Consistency matters more than polish. Algorithms and AI search now “interpret” your reputation. Today you need to build a personal brand that holds up when you're not in the room. Listen For:22 What if people meet your story before they meet you?4:00 How does media reshape your message?5:23 How do you stay consistent across platforms?8:40 How do algorithms impact your brand?14:34 Why does personal branding really matter?Guest: Liz Brooks, Interview ValetWebsite DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

    Innovation in Compliance with Tom Fox
    The Strategic Advantage of Personal Branding with Sheila Anderson

    Innovation in Compliance with Tom Fox

    Play Episode Listen Later Jan 27, 2026 33:32


    Innovation occurs across many areas, and compliance professionals need not only to be ready for it but also to embrace it. Join Tom Fox, the Voice of Compliance, as he visits with top innovative minds, thinkers, and creators in the award-winning Innovation in Compliance podcast. In this episode, host Tom Fox welcomes Sheila Anderson, founder of Image Power Play, to discuss the significance of personal branding and its impact on professional success. With over 30 years of experience in corporate branding and image consulting, Sheila shares insights on how visibility and presence can enhance trust and credibility in the business world. The discussion covers why first impressions are essential business assets, the role of visual aesthetics in professional settings, and the strategic benefits of being the CEO of one's personal brand. Sheila also emphasizes the importance of updating personal photos and continuously evolving one's brand to ensure it aligns with personal and professional goals. The episode offers practical advice for both men and women in various professional environments, highlighting personal branding as a critical business strategy. Key highlights: The Importance of First Impressions Gender and Professional Presence The Dichotomy of In-Person vs. Online Presence The Impact of Casual Dress in Professional Settings Taking Ownership of Your Personal Brand Measuring Success in Personal Branding Sheila Anderson's Book: ICU Resources: Sheila Anderson on LinkedIn Image Power Play website I.C.U. – The Comprehensive Guide to Breathing Life Back into Your Personal Brand on amazon.com  Innovation in Compliance was recently ranked 4th among Risk Management podcasts by 1,000,000 Podcasts.

    Brand Design Masters Podcast
    How to Transform Your Career: A 5-Stage Framework for Creative Professionals

    Brand Design Masters Podcast

    Play Episode Listen Later Jan 26, 2026 62:17


    Career transformation isn't a one-time decision. It's a process.BONFIRE: https://philipvandusen.com/bonfirePERSONAL BRAND WHEEL: https://philipvandusen.com/pbwIn this episode, Philip VanDusen shares a practical, experience-based framework for navigating career pivots as a creative professional. Drawing on 30+ years across corporate leadership, global agencies, solo consulting, and personal brand building, Philip breaks down the five predictable stages of career transformation and how to recognize where you are right now.This episode is especially relevant for mid- to late-career designers and creatives facing burnout, layoffs, AI disruption, ageism, or a growing desire for more independence and professional agency.You'll learn why creative careers are no longer linear, why mid-career pivots feel harder than early ones, and how to build long-term career resilience without starting over.In This Episode:Why career pivots are becoming unavoidable for creativesThe difference between career ladders and career websThe 5 stages of career transformation: pre-contemplation, contemplation, preparation, action, and maintenanceHow burnout and disruption often precede meaningful changeWhy professional agency is the new career insuranceThe role of AI literacy in creative career longevityWhy no successful career transformation happens aloneWho This Episode Is For:Designers and creative professionals feeling stuck or plateauedMid-career creatives questioning what's nextAnyone navigating layoffs, burnout, or industry disruptionCreatives exploring consulting, coaching, or independent workKey takeaway: Career transformation doesn't require rushing or panic. Knowing where you are in the process gives you clarity, confidence, and control over your next move.

    The Good Enough Mompreneur Podcast
    221. How to Market and Increase Sales In Your Business Without Social Media or Ads with PR Expert Larissa Banting

    The Good Enough Mompreneur Podcast

    Play Episode Listen Later Jan 26, 2026 50:28


    Send us a textWhat if growing your business didn't require chasing algorithms, posting every day, or paying for ads?In this episode of The Good Enough Mompreneur Podcast, Angela sits down with Larissa Banting—an internationally accredited publicist and entrepreneur who built a seven-figure business using strategic publicity instead of social media. This conversation is a must-listen for mompreneurs who want to increase visibility, authority, and sales without burnout.Larissa shares how PR works differently than traditional marketing, why visibility is not a vanity metric, and how even one aligned podcast appearance can create long-term momentum in your business. This episode feels less like an interview and more like a masterclass in sustainable growth.In this episode, you'll learn:Why PR is a non-negotiable foundation for business growthHow publicity builds trust and credibility faster than social mediaHow one podcast appearance can turn into 10+ opportunitiesWhy AI search is changing how experts are discoveredHow to pitch podcasts and media outlets the right wayWhat most entrepreneurs miss when it comes to monetizing visibilityWhy you don't need to be “ready” to be seen—you just need to startAbout Larissa BantingLarissa Banting is an accredited public relations professional with over 30 years of experience in media and publicity. She is the founder of El Bee PR and has worked with major brands including Bombay Sapphire Gin, CBC, CTV, and government organizations.After moving to Costa Rica, Larissa launched one of the first destination wedding planning firms in Central America and grew it to seven figures—without ads or social media—through strategic publicity alone. Today, she helps entrepreneurs amplify their authority, visibility, and profitability through PR that actually works.Connect with Larissa & Explore Her Resources

    Referrals Done Right
    #104 - From Brand Confusion to Brand Clarity with Vanessa Colangelo

    Referrals Done Right

    Play Episode Listen Later Jan 26, 2026 41:27


    In this episode, Scott sits down with Vanessa Colangelo, founder of LifeWellBranded, to unpack one of the most misunderstood concepts in business: branding. Together, they explore why branding is not just a logo or color palette, but the emotional translation of who you are, what you stand for, and how people experience you when you're not in the room. Vanessa shares her philosophy on why people are the new brands, especially in a world where trust, connection, and authenticity matter more than ever.Vanessa also walks through her strategic process for helping solopreneurs move from brand confusion to brand clarity — from defining vision, values, and ideal clients to building visual identities that actually feel right. The conversation dives into personal branding, imposter syndrome, content overwhelm, and the importance of building a brand that supports both your business goals and your well-being. Whether you're early in your entrepreneurial journey or ready to move beyond DIY branding, this episode offers practical insight and reassurance that clarity is possible.You'll Hear About:• Why branding is really about reputation, trust, and emotional connection• The difference between personal branding and business branding — and why both matter• How brand confusion holds entrepreneurs back from showing up confidently• Vanessa's strategy-first approach to building brands that feel aligned and sustainable• What it takes to stop chasing trends and start building a brand that truly fits---Episode Markers:(0:00) - Show Intro(1:20) - What is Branding?(2:40) - The Process: From Brand Confusion to Clarity(5:30) - Helping Entrepreneurs Translate the “Heart” of Their Work(8:25) - Personal Branding vs. Business Branding—Why Both Matter(11:30) - Why People Buy From People (Not Just Businesses)(13:00) - Helping Clients Overcome Imposter Syndrome and Overthinking(15:00) - Packages Offered(16:50) - Who Vanessa's Ideal Clients Are (And Why They're Over DIY)(19:30) - Why a Website Is Still Essential in 2025(20:15) - Growing Beyond CNY: Working With Clients Everywhere(21:30) - Running a One-Woman Branding Studio (and Sleeping Well!)(23:30) - Empowering Clients to Own Their Brand Without Retainers(25:00) - Vanessa's Leap From Corporate to Entrepreneurship(27:30) - Why Branding is a Non-Negotiable for Business Growth(29:30) - What's Next for Life Well Branded(31:00) - Rapid Fire: Favorite Season, Pizza Picks & Branding Pet Peeves(34:00) - Creative Process: What She Does When Stuck(35:20) - Brands That Get it Right(376:00) - Fitness Lessons That Apply to Business(38:15) - Life Balance Outside Work(39:45) - Book For Entrepreneurs(40:30) - Something That Surprises People About Vanessa(41:00) - Closing Thoughts---Vanessa Colangelo's Links:Website - https://www.lifewellbranded.comFB - https://www.facebook.com/lifewellbrandedIG - https://www.instagram.com/lifewellbranded.coLinkedin - https://www.linkedin.com/in/vanessacolangelo---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

    Follow The Brand Podcast
    When AI Stops Taking Orders and Starts Making Decisions: The Leadership Revolution Nobody Saw Coming with Dr Jamila Amimer

    Follow The Brand Podcast

    Play Episode Listen Later Jan 25, 2026 43:18 Transcription Available


    Send us a textThe ground is shifting under our feet as AI moves from answering questions to taking action. We dig into what that transformation really means for leaders: how operating models evolve, where risk compounds, and what it takes to capture speed without inviting chaos. With Dr. Jamila Amimer, CEO of MindSenses Global and a recognized AI strategist, we unpack practical steps to go from pilots to production and build systems that are fast, reliable, and governed.We start by separating AI families—predictive, generative, and agentic—and why each demands a different approach to design, safety, and measurement. Dr. Amimer explains why spatial AI and the convergence with robotics will redefine context and capability, and how to prepare now without tossing out today's LLM investments. From domain expertise and humans in the loop to controlled knowledge bases and action approvals, we lay out the essential guardrails to minimize hallucinations, manage model drift, and avoid compounding errors at scale.Then we turn to the human layer. HR data becomes a strategic asset, revealing task flows and handoffs that inform agent orchestration. We talk through preserving meaning and motivation as agents absorb routine work, and how equitable upskilling—analytical thinking, data literacy, exception handling—keeps teams engaged and effective. Accountability and auditability aren't abstract; they're the difference between a clever demo and a trustworthy system your board will support.If you're ready to move beyond hype and design AI that plans, decides, and acts with confidence, this conversation gives you the operating principles to start today and scale tomorrow. If this resonated, follow the show, share it with a colleague who cares about AI governance, and leave a review so we can reach more leaders building responsibly.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com. And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/ See you next time on Follow The Brand!

    Jungunternehmer Podcast
    Alvaro Gellings: Von 0 auf 100.000 verkaufte Produkte in 15 Monaten mit Day One

    Jungunternehmer Podcast

    Play Episode Listen Later Jan 23, 2026 125:22


    In dieser Episode von selbst&frei teilt Alvaro Gellings, Mitgründer von Day One, erstmals die ungeschminkte Wahrheit über den Aufbau einer der am schnellsten wachsenden Sportmarken Deutschlands. Von null auf 100.000 verkaufte Produkte in nur 15 Monaten – mit einer Launch-Kampagne, die über eine Milliarde organische Views im deutschsprachigen Raum generiert hat. Alvaro erklärt, wie er gemeinsam mit Extremsportler Arda Saatçi Day One gegründet hat, ohne jemals ein klassisches Pitch-Deck zu erstellen. Er spricht offen über die Realität hinter den Kulissen: Zwei Jahre Vorbereitung, hunderte Iterationsstufen bei der Produktentwicklung, und eine Marketingkampagne, die 3000 Kilometer durch Amerika und quer durch Japan führte – alles dokumentiert, geklippt und viral verbreitet durch tausende Videos auf Social Media. Besonders wertvoll: Seine ehrliche Reflexion über den Unterschied zwischen Creator Economy und klassischem E-Commerce. Während andere Brands langsam hochskalieren können, musste Day One vom ersten Tag an perfekt sein – weil Millionen zuschauen. Alvaro erklärt, warum Qualitätsmanagement der Schlüssel ist, wenn man mit Creatorn launcht, und wie sie trotz kleinem Team siebenstellige Umsätze im ersten Monat erreicht haben. Er teilt die genauen Zahlen: sechsstellige Kundenanzahl, durchschnittliche Warenkörbe von 100-120 Euro, und wie sie es geschafft haben, bereits im ersten Jahr unabhängig von Ardas Reichweite zu wachsen. Die wichtigste Strategie: Paid Media, Out-of-Home-Campaigns, weitere Athleten – und das klare Ziel, dass Ardas Anteil am Gesamtumsatz relativ immer kleiner wird, während die absolute Zahl weiter wächst. Besonders eindrucksvoll: Seine persönliche Journey vom Kellner und Kickboxtrainer über Trinkspiel-Entwicklung während des Studiums bis zum erfolgreichen Exit und schließlich Day One. Alvaro spricht offen über seine frühe Zeit – sehr früh aus dem Elternhaus ausgezogen, mit Schüler-BAföG durchs Abi gekommen, und wie er durch Studentenpartys, Abercrombie & Fitch-Modeling und die ersten unternehmerischen Versuche die Social Ladder hochgestiegen ist. Er erklärt, warum er seine erste Firma für einen siebenstelligen Betrag an einen Inkubator verkauft hat – und warum er trotz 20.000-50.000 Euro Monatsgehalt in der Immobilienbranche den Sprung ins Vollzeit-Unternehmertum gewagt hat. Die wichtigste Erkenntnis: "Einfach machen" – egal ob Trinkspiele, Fashion oder Sportmarke. Jedes Projekt lehrt dich Produktentwicklung, Performance Marketing, Supply Chain – und diese Skills sind übertragbar. Ein radikales Plädoyer für You vs. You, authentisches Storytelling und die Kunst, eine Brand zu bauen, die nicht von einem Creator abhängt, sondern von echter Mission und kompromissloser Qualität. Kapitel: (00:00:00) Intro: Alvaro Gellings und die Day One Story (00:02:07) Die Cyborg Season: 1 Milliarde Views und der Launch (00:06:09) Creator Economy: Warum Perfektion von Anfang an nötig ist (00:09:04) Produktentwicklung: Von Stoffen bis Hangtags (00:13:07) Das erste Jahr in Zahlen: 100.000 verkaufte Produkte (00:20:13) Marketing-Mix: Vom Creator zur skalierbaren Brand (00:25:25) Personal Branding: Warum Alvaro aus dem Hintergrund trat (00:52:33) Für wen lohnt sich Personal Branding wirklich? (01:06:23) Der größte Fehler: Zeit vs. Mission (01:16:40) Storytelling: Die Hero-Story und You vs. You (01:25:12) Der Weg zu 100 Millionen Euro Umsatz (01:42:46) Athletenprogramm: Große Creator vs. kleine Athleten (00:35:58) Alvaros unternehmerische Reise: Von Bildern für Pesetas zu Day One (01:49:50) Der Blueprint für Anfänger: Einfach machen (01:58:25) Outro: Die wichtigste Lektion selbst&frei wird im Auftrag von Vivid Money produziert – dem Geschäftskonto für Unternehmer.

    Just Minding My Business
    Kevin Surace The Man Behind ChatGPT's Rise and Other Tech Revolutions

    Just Minding My Business

    Play Episode Listen Later Jan 22, 2026 28:57 Transcription Available


    Today, we're diving deep with a true Silicon Valley powerhouse, Kevin Surace. This man is a legendary innovator, serial entrepreneur, and "edutainer" who has graced the stages of TED, the US Congress, and hundreds of major events, earning accolades like INC Magazine's Entrepreneur of the Year and a CNBC Top Innovator of the Decade. With 93 worldwide patents under his belt, Kevin has led pioneering work on everything from the first cellular data smartphone to human-like AI virtual assistants, and even the energy retrofits of iconic landmarks like the Empire State Building—and he's here to share his dynamic insights on the most disruptive forces shaping our world, including ChatGPT, AI, and digital transformation.Kevin Surace is a Silicon Valey innovator, serial entrepreneur, CEO, TV personality and EDUTAINER. Kevin has been featured in Businessweek, Time, Fortune, Forbes, CNN, ABC, MSNBC, FOX News, and has keynoted hundreds of events, from INC5000 to TED to the US Congress. He was INC Magazines' Entrepreneur of the Year, a CNBC top Innovator of the Decade, World Economic Forum Tech Pioneer, Chair of Silicon Valey Forum, Planet Forward Innovator of the Year nominee, featured for 5 years on TechTV's Silicon Spin, and inducted into RIT's Innovation Hal of Fame. While Kevin has a technical background with 93 worldwide patents, he is known as a highly dynamic speaker who is a true entertainer that is funny, excites people, educates & energizes audiences to action. Mr. Surace led pioneering work on the first celular data smartphone (AirCommunicator), the first plastic multichip semiconductor packages, the first human-like AI virtual assistant (Portico), soundproof drywall, high R-value windows, AI-driven building management technology, Generative AI for QA, supply-chain multivariate auctions, and the window/energy retrofits of the Empire State Building and NY Stock Exchange.Mr. Surace is also an accomplished music director, conductor, Broadway and streaming producer, and percussionist. Kevin's most requested talks include ChatGPT, AI and Automation. It's impact on your life and your company, Bringing Silicon-Valey Disruptive Innovation to Your Organization and Digital Transformation. He customizes each talk to your audience, from 30min to 60min, and is available to expertly moderate conversations and interview luminaries and executives as well as host workshops and events.CONTACT DETAILS Business: Kevin Surace Website: https://www.kevinsurace.com/ Social MediaLinkedIN - https://www.linkedin.com/in/ksurace/ Facebook - https://www.facebook.com/kevin.surace/ Instagram - https://www.instagram.com/kevinsurace/ Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

    ITSEMILY
    Fully Her: Building a Digital Empire & Choosing Authenticity in a Filtered Culture ft. Chalene Johnson

    ITSEMILY

    Play Episode Listen Later Jan 21, 2026 63:33


    Everyone wants to be authentic, but few are willing to be fully themselves in a filtered culture. Chalene Johnson did not build her empire by chasing attention. She built it by choosing clarity over chaos and truth over performance. She stayed fully herself even when the culture moved in the opposite direction. She understands that the strongest influence isn't created in a moment. It's built over time through clarity, strategy, and consistency.  In this episode, Emily and Chalene explore the content strategy that deepens with time, the kind that turns authenticity into timeless authority. Together, they unpack the shift happening in the creator economy, the future of premium content, and how leaders can stay fully aligned while adapting to change. If you're done performing and ready to lead, this episode is for you! What You'll Learn: Why authenticity alone doesn't build authority How to be fully yourself and strategically influential What women get wrong about aging, visibility, and self-expression How to turn lived experience into content that teaches, not just entertains How to build authority that compounds over time Timestamps: (02:43) - Building Without Chasing Attention (08:07) - Authenticity vs Performative Influence (11:25) - Navigating the Influencer World and Building Trust (19:07) - Share the “What Not to Do” As Well (21:19) - The Shift Women Must Make With Fitness & Aging (26:58) - The Power of Community (31:50) - How Long-form Content Creates Deeper Influence (35:19) - Becoming An Authority (39:36) - Keeping it simple! (50:08) - When the Top Creators Walk Away (53:03) - AI, Influence, and the Future of Online Business (55:36) - The New Rules of Personal Branding in a Shifting Online World (57:17) Age Maxing vs Anti-Aging Connect with Chalene: Website |  https://chalene.com/ Instagram | https://www.instagram.com/chalenejohnson/  Facebook | https://www.facebook.com/chalene  YouTube | https://www.youtube.com/user/Chalenejohnson  More from Emily & FORDIVINE: Website |  https://meetemilyford.com   Instagram | https://www.instagram.com/itsemily         Facebook | https://www.facebook.com/itsemilymethod    YouTube | https://www.youtube.com/c/ITSEMILYFORD  Called & Crowned Podcast | https://www.instagram.com/calledandcrowned/  FORDIVINE | https://www.fordivine.com/   

    Women In Product
    Show Up, Find An Angle And Be Authentic

    Women In Product

    Play Episode Listen Later Jan 21, 2026 51:13


    Visibility can help leaders be in touch with their audience and deliver value to them. Megh Gautam has been writing and speaking about a range of product and business challenges for years. He has represented his products and the companies that he has worked for while building an authentic brand as a product leader. On this episode, Surbhi Gupta, host of The Visibility Equation and seasoned product leader, talks to Megh about how he has gone about building professional visibility and how it has helped the companies he's been a part of while staying authentic to who he is.

    She Believed She Could Podcast
    From Side Hustle to Scalable Business: How Elizabeth Tran Built Digit-Eli and Learned to Charge Her Worth

    She Believed She Could Podcast

    Play Episode Listen Later Jan 20, 2026 31:48


    Five years after her first appearance, Allison Walsh welcomes Elizabeth Tran back to the show to reflect on the evolution that changed everything — from navigating corporate uncertainty and imposter syndrome to building Digit-Eli, a successful website design and SEO business serving women entrepreneurs.Elizabeth shares the defining moments that shaped her growth, including being laid off, betting on herself, hiring her first assistant, raising her rates, and learning to separate confidence from external validation. Guided by Allison, her longtime mentor who believed in her potential long before Elizabeth fully believed in herself, the conversation explores how mentorship, alignment, and self-trust accelerated her path forward.The discussion highlights the power of personal branding, why confidence is built through action rather than perfection, and how a well-crafted website can reflect achievements many women forget to celebrate. Whether you're growing a side hustle, scaling a service-based business, or learning to charge your worth, this conversation reinforces that belief is often the first — and most powerful — business decision you'll ever make.Connect with Elizabeth Tran:Instagram: digit.eliWebsite: digit-eli.com 

    Predictable B2B Success
    Improve Sales Team Performance: Stop Fixing Weaknesses

    Predictable B2B Success

    Play Episode Listen Later Jan 20, 2026 60:16


    Imagine a CRM that empowers your sales team and drives predictable B2B growth. In this episode of Predictable B2B Success, host Vinay Koshy interviews John Golden, Chief Strategy and Marketing Officer at Pipeliner CRM, bestselling author, and global sales leader. Learn why John Golden shifted from the CEO track to transform how sales teams use CRM technology, and how a “salesperson-first” approach redefines traditional software. Drawing on insights from over 1,600 expert interviews and decades of leadership, this episode examines the often-overlooked human elements of B2B sales and the benefits of simplifying strategy. John Golden shares real-world examples of how AI supports relationship-building, enables salespeople to leverage their strengths, and enhances coaching in high-performing organizations. He also offers practical advice on overcoming stalled deals and building trust as a key performance indicator for lasting customer relationships. Listen to this episode to gain new perspectives on your sales strategy, CRM implementation, and the future of human-driven revenue growth. Some topics we explore in this episode include: Key topics discussed in this episode include: Career Transition – John Golden explains his shift from prior executive roles to Pipeliner CRM.Strategic Simplicity – The value of simplifying business strategy and focusing on fundamentals.Strategy vs. Tactics – The risks of prioritizing tactics over a clear, simple strategy.Salesperson-First CRM – How Pipeliner CRM flips traditional CRM design to empower salespeople.CRM Adoption & Revenue Growth – The impact of higher CRM adoption on predictable revenue.Human Elements in B2B Sales – The essential role of creativity, relationships, and authenticity.AI in Sales – How AI frees salespeople to focus on relationship-building and deeper work.Personal Branding for Salespeople – Building a professional brand and soft skills in sales.Trust and Relationship Quality – Patterns of trust-building and metrics for predictability in revenue.Human-First Culture – Shifting from technology-first to human-first, and how to measure transformation.And much, much more...

    Marketing Square : Méthodes Growth Marketing
    496. Comment devenir leader d'opinion ? Mes 5 secrets

    Marketing Square : Méthodes Growth Marketing

    Play Episode Listen Later Jan 20, 2026 14:04


    J'ai mis 15 ans à comprendre un truc :Être bon ne suffit plus.Aujourd'hui, il faut être vu.Il faut être crédible.Avant, on admirait les diplômes, les talents, les physiques parfaits.À l'ère de l'IA, ce sont les leaders d'opinion qui émergent.Mais devenir une référence, ce n'est pas poster 3 fois par semaine.C'est un vrai pivot.Un pivot qui oblige à se demander :Qui ai-je vraiment envie d'être dans 1 an ?Dans 3 ans ?Dans 5 ans ?Alors si tu veux devenir incopiable et inclassable, voici mes 5 leçons.MERCI HISCOXQuand on est indépendant, une erreur, un oubli ou un client mécontent peut devenir une ruine. Hiscox est l'assureur spécialiste des indés et des TPE depuis +30 ans.Dommages causés chez le clientFautes professionnellesManquements contractuelsSouscription simple et rapide, 100 % en ligne !Devis gratuit ici : https://linktw.in/GitsRd

    Business of Story
    #551: Why Building Your Audience Now is the Only Moat Against AI, With Joe Pulizzi

    Business of Story

    Play Episode Listen Later Jan 19, 2026 58:32


    The content marketing pioneer who coined the term in 2001 reveals the urgent reality: creators have 12-24 months to build discoverable human audiences before AI-generated synthetic content makes it nearly impossible. The 99% Problem and the Vinyl Solution Joe Pulizzi drops a startling statistic: 99% of content being created today is heavily influenced by AI. Instagram recently admitted they can't keep up with the flood of AI content and won't even try to block it. But Joe isn't running from AI—he's running WITH it while building something AI can't replicate: authentic human relationships with loyal audiences. His "vinyl strategy": While 99% of content becomes synthetic commodity, human creators can become the premium 1% that builds small audiences who know, like, and trust them. What You'll Learn In this episode, discover: • Why being KNOWN (not famous) is your only competitive moat in the AI age • The urgent 12-24 month window to build your audience before discoverability becomes impossible • Joe's 30-minute daily AI practice using ChatGPT as co-CEO, health coach, and financial advisor • How to find your "tilt"—that one thing you're exceptionally good at for a specific audience • Why email and owned audiences matter more than algorithm-dependent platforms • Why Joe stopped his 527-episode podcast to focus on ONE thing: his newsletter The Tilt • The generational advantage Baby Boomers and Gen Xers have (and how to leverage it) • How to use AI as collaborator while maintaining your authentic voice About Joe Pulizzi Joe Pulizzi is founder of Content Marketing Institute and The Tilt, bestselling author of seven books including Epic Content Marketing (named a Must-Read Business Book by Fortune Magazine) and Burn the Playbook. He coined the term "content marketing" in 2001 and received the Content Council's Lifetime Achievement Award in 2014. He successfully exited CMI in 2016. His two weekly podcasts include the award-winning This Old Marketing with Robert Rose (the longest-running marketing news podcast) and Content Inc. (recently concluded after 527 episodes). His foundation, The Orange Effect, delivers speech therapy and technology services to over 450 children in 40+ states. Key Takeaways Curiosity is one of the most human traits—point it in the right direction and opportunities emerge. Block 30 minutes daily for AI experimentation. Write down the 10 things that make you uniquely you. Then start building your audience on ONE platform where you own the relationship. The future belongs to the curious and the known. Episode: 551 Guest: Joe Pulizzi Host: Park Howell Show: Business of Story Topics: AI, Content Marketing, Creator Economy, Audience Building, Synthetic Content, Personal Branding, Newsletter Strategy, Career Development, Retirement Planning

    Branding Room Only with Paula T. Edgar
    8 Personal Branding Lessons to Learn From Martin Luther King Jr.'s Legacy

    Branding Room Only with Paula T. Edgar

    Play Episode Listen Later Jan 19, 2026 12:25


    Dr. Martin Luther King Jr. wasn't just a leader—he was a master of personal branding.In honor of his birthday (January 15), we're reflecting on his life and legacy and what they can teach us about building a meaningful and impactful personal brand.In this episode of Branding Room Only, I share eight powerful lessons inspired by Dr. King's life and offer actionable tips to help you build your brand with purpose, authenticity, and a lasting impact.1:17 - The foundation of every strong brand and the most powerful element of Dr. King's brand3:28 - How MLK Jr. solidified his credibility with integrity and used strategic visibility to amplify his message5:39 - Why visual consistency reinforces your brand, plus a powerful example of resilience in Dr. King's legacy7:34 - How a strong personal brand is rooted in service to others and built with legacy in mind9:47 - Ways to honor Dr. King's lessons and align your actions with your values year-roundMentioned In 8 Personal Branding Lessons to Learn From Martin Luther King Jr.'s LegacyThe King Center - Dr. King Jr. The Nobel Peace Prize, 1964 - Martin Luther King Jr. Curated Resources from PaulaSign up for Paula's Upcoming WebinarsLearn More About Paula's Personal Branding Strategy Session OfferSubscribe to The Branding Room Only on YouTubeCall to ActionFollow & Review: Help others find the podcast. Subscribe and leave a quick review.Want more branding insights? Join Paula's newsletter for expert tips and exclusive content! Subscribe HereConferences are an investment—make sure you maximize yours. My Engage Your Hustle™ Conference Playbook gives you the strategies to prepare, stand out, and follow up with impact. Get your copy today.Sponsor for this episodeThis episode is brought to you by PGE Consulting Group LLC.PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar's distinct expertise helps engage attendees and create lasting change for her clients.To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.We're starting off 2026 with a bang with my New Year's Intention and Goal Setting session on January 3rd, and then my new three-part series, LinkedIn Strategy for Lawyers: Build a Brand that Works for You, running January through March. Reserve your seat at paulaedgar.com/events.

    Follow The Brand Podcast
    From AI Literacy to Leverage: Building AI-Powered Assets with Kellen Coleman

    Follow The Brand Podcast

    Play Episode Listen Later Jan 18, 2026 39:27 Transcription Available


    Send us a textWhat if the gap between talking about AI and profiting from it is only one habit wide? We sit down with Kellen Coleman—PR strategist, government contracting pro, and builder of AI-powered tools—to unpack how creators and small teams turn brand visibility into real revenue. The throughline is simple: certificates don't close deals. Consistency, timing, and proof of work do.We start with the difference between AI literacy and AI leverage. Kellen traces how collecting knowledge means nothing without shipped projects, measurable outcomes, and rooms where decisions are made. From RFIs to RFQs, he explains why showing up early in procurement cycles creates unfair advantages, and how reputation flips outreach so that opportunities start finding you. We map the first AI moves for teams under ten: goal-led prompting, agent workflows for research and drafting, a shared prompt library, and a weekly rhythm that converts saved time into shipped work.Money is the next frontier. Rather than automating tasks only, we use AI to reshape financial behavior: budget baselines, debt payoff plans, 401k funding strategies, and clear monthly reviews that compound. Kellen's stance is direct—retirement should mean dignity—and the path runs through systems that beat impulse. We also tackle the minority-owned business edge in this AI moment. Certifications open doors, but outreach, delivery, and narrative depth close deals. If the playing field of information is now flatter, focus becomes the lever that moves markets.By the end, you'll have a clear, practical blueprint: pick one AI platform, ask it to refine your prompts, build something tangible this week, and measure output over hours. Think asset-first, not attention-first. Let your brand do the pre-selling, and let consistent work make you easy to recommend. If this conversation sharpens your plan, subscribe, share it with a friend who needs the push, and leave a review telling us the one AI step you'll take this week.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com. And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/ See you next time on Follow The Brand!

    Sweet but Fearless Podcast
    More Than Your Job Title: Personal Branding, LinkedIn Truths, and Career Evolution with Tameka Bazile(S10:Epi 272)

    Sweet but Fearless Podcast

    Play Episode Listen Later Jan 18, 2026 29:09


    In this episode Mary Sullivan, co-founder of Sweet but Fearless, talks with Tameka Bazile, content creator, entrepreneur, and a powerful voice on LinkedIn, where she shares raw, honest truths about social media as both a profession and a culture. Tameka challenges the idea that your identity stops at your 9–5 and reminds us that personal branding isn't just for influencers, it's essential for professionals navigating evolving careers. They talk about the importance of being open about what you actually want in your career, asking for opportunities instead of waiting to be discovered, and allowing yourself to grow beyond the version of you that first entered the workforce. Tameka also makes one thing clear: learning matters but learning without action keeps you stuck. This conversation is a reminder to stay curious, apply what you learn, and commit to lifelong growth because your career is allowed to evolve as much as you do. Tameka is a Brooklyn-born creative entrepreneur, social strategist, and business influencer who is shaping the conversation around work, identity, and brand power in the digital age. With a career spanning over eight years, Tameka has built a reputation as a sharp, creative industry leader who blends strategic thinking with real-world relatability. She previously served as Social Strategy Manager at TIME, where she oversaw social programming for legacy media bringing the century-old brand into a social-first future   ABOUT TAMEKA BAZILE: LinkedIn: Tameka Bazile Website: Tameka B Instagram: The Tameka Bazile ABOUT SWEET BUT FEARLESS: Website - Sweet but Fearless LinkedIn - Sweet but Fearless

    The Marcia Miatke Show
    Leveraging The Power of Modern PR and Strategic Storytelling with Sandra Tricoli | Ep 292

    The Marcia Miatke Show

    Play Episode Listen Later Jan 18, 2026 49:43


    Watch the full interview on YouTube be sure to subscribe so you don't miss an episode. In this episode of the She Leads Series, we delve into the world of public relations with Sandra Tricoli, founder of Savvy Creations PR. Sandra shares her journey from studying journalism and public relations at Murdoch University to establishing her leading PR agency in Perth in 2016. We cover topics such as the evolution of PR from traditional media to digital platforms, the importance of brand perception, and how businesses can leverage PR for growth. Sandra provides insights into proactive vs. reactive media, the differences between earned and paid media, and the crucial steps for businesses looking to manage their own PR. Additionally, she shares practical advice on maintaining consistency in brand messaging and navigating crisis situations with emotional resilience. This episode is a treasure trove of information for anyone interested in understanding and utilising PR effectively. 00:00 Introduction to Sandra Tricoli and Savvy Creations PR 01:05 Casual Conversation and Mutual Connections 02:15 Understanding Public Relations 02:40 The Evolution of PR in the Digital Age 04:33 The Role of Media in PR 09:32 Paid vs. Earned Media 14:07 Personal Branding and Storytelling 18:38 PR Strategies and Workshops 25:46 Crisis Management in PR Connect with Sandra on Instagram and LinkedIn or visit her website to learn more IG: @marciacolosi | TikTok: @marciacolosi LI: @marciacolosi | FB: @marciamiatke  Ready to take your life and relationships to the next level? Follow The EQ Academy Official where you'll learn to optimise your emotions, leverage your feminine and masculine energies and show up your most confident and radiant self!  

    Systems Simplified
    Systematizing Personal Branding in an AI World With Marina Byezhanova

    Systems Simplified

    Play Episode Listen Later Jan 18, 2026 35:39


    In This Episode Personal branding doesn't scale on creativity alone—it scales when creativity is supported by systems. In this episode, Adi Klevit sits down with returning guest Marina Byezhanova to explore how Brand of a Leader has evolved in response to massive shifts in AI, content creation, and visibility. Marina shares why process orientation has always been central to her business and how that structure became critical when the industry was disrupted almost overnight. Adi and Marina dive into how AI reshaped client expectations around content creation and why Brand of a Leader chose to embrace AI as a tool rather than compete against it. Marina explains the difficult but strategic decision to restructure her team, overinvest in high-quality editors, and refocus the company on human voice, nuance, and thought leadership that machines cannot replicate. The conversation also zooms out to growth and scalability. Marina reflects on how documented processes created stability during slower periods and revealed gaps during rapid growth. Together, Adi and Marina reinforce a key systems lesson: when processes break, it's often a signal to refine and evolve them—not abandon them.

    Phantom Electric Ghost
    How to attract better opportunities w/Chanoa Inez

    Phantom Electric Ghost

    Play Episode Listen Later Jan 17, 2026 63:55


    How to attract better opportunities w/Chanoa InezChanoa Inez is an advanced meditator and the author of Dream On: How to create the new life of your dreams after upheaval or loss. Chanoa also helps clients attract better opportunities with her MAGNETIZE YOUR PERSONAL BRAND™ program. She combines personal transformation techniques and years of copywriting expertise to help clients connect to who they really are and to help them communicate that truth in memorable, effective ways.Links:https://www.chanoainez.com/https://www.instagram.com/chanoainezTags:Books,Inspiring,Manifestation,Personal Branding,Personal Development,Personal Growth,Personal Journey,Spirituality,Success,Wellness,How to attract better opportunities w/Chanoa Inez,Live Video Podcast Interview,Podcast,Phantom Electric Ghost Podcast,PodmatchSupport PEG by checking out our Sponsors:Download and use Newsly for free now from www.newsly.me or from the link in the description, and use promo code “GHOST” and receive a 1-month free premium subscription.The best tool for getting podcast guests:https://podmatch.com/signup/phantomelectricghostSubscribe to our Instagram for exclusive content:https://www.instagram.com/expansive_sound_experiments/Subscribe to our YouTube https://youtube.com/@phantomelectricghost?si=rEyT56WQvDsAoRprRSShttps://anchor.fm/s/3b31908/podcast/rssSubstackhttps://substack.com/@phantomelectricghost?utm_source=edit-profile-page

    The Radcast with Ryan Alford
    Why Personal Branding Should Come AFTER You Build a Real Business | Marian Esanu

    The Radcast with Ryan Alford

    Play Episode Listen Later Jan 16, 2026 14:59


    Most people rush into building a personal brand — and end up stuck with views, likes, and no real business to show for it. In this episode, Marian Esanu breaks down why personal branding should come after you've built something real, not before. From fake authority and imposter syndrome to why most creators can't convert attention into sales, this conversation challenges the way entrepreneurs think about visibility, credibility, and long-term value. If you've ever felt pressure to “build your brand” before you're ready — this episode will change how you approach it. Key Topics Covered • Why starting a personal brand too early can hurt your credibility •The difference between being an expert vs an enthusiast •Why views and followers don't matter if you can't convert them into revenue •How real businesses create authentic, scalable personal brands •The danger of building a brand that can't be sold or exited •How to research competitors instead of reinventing the wheel •Why paid traffic + organic content beats chasing virality •Turning content into an actual business asset Who This Episode Is For Entrepreneurs building (or thinking about building) a personal brand Creators struggling to monetize their audience Business owners tired of “fake guru” branding advice Anyone who wants authority without pretending to be an expert Subscribe to Right About Now! Keep listening and subscribe to our newsletter at RyanIsRight.com Follow @ ryanalford on all social media Keep up with Marian Esanu • Personal Branding Ninja • Momentum Podcast

    I Dare You
    The New Rules of Personal Branding in 2026

    I Dare You

    Play Episode Listen Later Jan 16, 2026 33:35


    My journey from an actress to a personal brand builder has taught me the power of owning your platform and taking control of your opportunities. This year, I'm more focused than ever on ownership. We no longer need to wait for others to choose us.  In this solo episode, I analyse the most important trends in marketing, personal branding, and visibility for 2026. With the shifting social media dynamics and AI's increasing influence, it's crucial to adapt and own your personal brand. I'll share my predictions for the year and how you can leverage these changes to become a stage leader.  You'll learn why building your own audience equity is more important than ever, and how to cultivate the courage to show up authentically online. I'll also discuss the power of authenticity, audacity, and autonomy in building a personal brand that stands out as you step into your stage-leader era. Don't miss out! "The people who are courageous enough to be themselves and audacious enough to say the thing that they're afraid to say … are gonna win." ~ Jen Gottlieb In This Episode: - Owning your brand and audience equity - Authenticity in social media content creation - Audacity to say what you're afraid to say - Autonomy: creating your own stage - How to join the "Get Paid to Speak" challenge Join the FREE "Get Paid to Speak" 2026 challenge!Learn how to brand yourself, create your messaging and signature keynotes, and access paid speaking stages for free.  Send me a DM with the word “Speak” or sign up at: https://jengottlieb.ai/get-paid-to-speak-challenge  Where to find me: IG: https://www.instagram.com/jen_gottlieb/    TikTok: https://www.tiktok.com/@jen_gottlieb     Facebook: https://www.facebook.com/Jenleahgottlieb    Website: https://jengottlieb.com/    My business: https://www.superconnectormedia.com/     YouTube: https://www.youtube.com/@jen_gottlieb

    Sales Secrets From The Top 1%
    Personal Branding Is the Highest-Leverage Sales Asset | #1313

    Sales Secrets From The Top 1%

    Play Episode Listen Later Jan 16, 2026 3:00


    Most people treat personal branding as a content exercise, but this episode reframes it as a trust and sales acceleration system. Brandon breaks down why familiarity beats persuasion, how brand changes buyer behavior before the first call, and why informational content rarely converts.You'll learn the three types of content that actually drive revenue, how authority is signaled through perspective, and why personal brand acts as career insurance for reps, founders, and leaders. This episode offers a practical lens for using visibility as leverage... not vanity.

    Beyond The Story with Sebastian Rusk
    Professional Headshots That Sell Daniel Wakefield

    Beyond The Story with Sebastian Rusk

    Play Episode Listen Later Jan 16, 2026 17:20 Transcription Available


    Send us a textIn episode 284 of Beyond The Story, Sebastian Rusk interviews Daniel Wakefield, founder of Top Tier Headshots, as he shares his journey from high school science teacher to one of South Florida's top headshot photographers, fueled by specialization, personal branding, and referral-driven growth.Tune in as we explore why specializing, showing up, and serving others can create unstoppable momentum in business.TIMESTAMPS02:05 — Where the Story Starts02:28 — From Teacher to Photographer03:04 — Wildlife Photography Spark03:45 — Early Wins & Passion05:10 — First Photography Business Fails06:02 — Branding & Niche Mistakes08:08 — Five Years of Focus08:40 — Becoming “The Headshot Guy”09:28 — LinkedIn Growth Engine11:02 — The “Hype Tornado”11:45 — Community & Referrals12:28 — Business is H2H13:38 — Showing Up Without Expectation14:35 — Authenticity Over Perfection15:14 — Trust Signals in Imagery16:08 — Coaching for Authenticity17:02 — Final TakeawaysQUOTES“If you're going to fail, fail spectacularly.” -Sebastian Rusk“There's something powerful about authenticity and about showing up as a human being.” -Daniel Wakefield“I want that to be who I am. So let's focus on showing that. Let's not have a disconnect with fake smile versus I really am a genuine person.” -Daniel Wakefield==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSSebastian RuskInstagram: https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLabDaniel Wakefield LinkedIn: https://www.linkedin.com/in/toptierheadshots/ Instagram: https://www.instagram.com/danielwakefield_/?hl=en WEBSITEDaniel Wakefield: https://www.danielwakefield.co/ ==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

    Harford County Living
    Lyndsay Phillips On Podcast Guest Strategy That Actually Converts

    Harford County Living

    Play Episode Listen Later Jan 16, 2026 64:24 Transcription Available


    Most podcast guests show up, share great insights, and walk away with nothing to show for it. In this episode of Conversations with Rich Bennett, podcast guesting expert Lyndsay Phillips explains why that happens and how to fix it.Lyndsay breaks down how entrepreneurs should treat every podcast appearance like a strategic launch, from choosing the right topic to guiding the conversation and repurposing the content long after the episode goes live. You'll learn how to avoid common guesting mistakes, create conversations that convert, and turn podcast interviews into visibility, authority, and real business results.If you've ever been on a podcast and wondered why it didn't lead to opportunities, this episode is a must-listen.Send us a textVote for us hereTar Heel Construction GroupHarford County Living Stamp of Approval for Roofing, Siding and Exterior Services Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showRate & Review on Apple Podcasts Follow the Conversations with Rich Bennett podcast on Social Media:Facebook – Conversations with Rich Bennett Facebook Group (Join the conversation) – Conversations with Rich Bennett podcast group | FacebookTwitter – Conversations with Rich Bennett Instagram – @conversationswithrichbennettTikTok – CWRB (@conversationsrichbennett) | TikTok Sponsors, Affiliates, and ways we pay the bills:Hosted on BuzzsproutSquadCast Subscribe by Email

    Basically Famous
    Talks with Tyler - Personal Branding

    Basically Famous

    Play Episode Listen Later Jan 15, 2026 22:59


    This month, host Tyler Schuster is sharing more on personal branding. From what is a personal brand to building your own personal brand statement, Tyler breaks down how she built her brand and what she is doing to continue to build it. Personal branding is vital in the world we live in. It will influence your life professionally and personally. The sooner you identify your values and passions, the better. For the personal branding worksheet visit: https://www.tylerkschuster.com/contact

    JUST Branding
    S07.EP1 - Beyond Personal Branding: Debbie Millman on Character, Symbols, and Brand DNA

    JUST Branding

    Play Episode Listen Later Jan 15, 2026 54:20


    We sit down with Debbie Millman, one of the most influential voices in design and brand thinking, to talk about what endures when trends fade and platforms shift. Learn more at https://justcreative.com/podcast Debbie is the host of Design Matters, the longest running podcast on design, launched in 2005. She is the co founder and chair of the Masters in Branding program at School of Visual Arts, and spent two decades at Sterling Brands leading work for global icons like Burger King and Tropicana. She is also the author of multiple books, including Why Design Matters and Brand Thinking. We go beyond surface level branding to unpack why personal branding can quietly trap creatives, how to define real brand DNA without freezing your identity, and how meaning is built honestly rather than manufactured theatrically. We also explore why big redesigns so often fail, how to separate non negotiable DNA from executional style, and the fastest way to create meaning without faking it. Along the way, Debbie shares what hundreds of interviews have taught her about creative careers, patience, and long term reputation. This conversation is for designers, strategists, founders, and creators who want their work to compound with integrity rather than perform for attention. And yes, we also touch on symbols, objects, and why the most powerful brands behave more like living systems than campaigns.

    Entrebrewer
    Building EPIK Brands: 1 Company, Multiple Divisions | Ashley Fitzgerald

    Entrebrewer

    Play Episode Listen Later Jan 15, 2026 32:09


    In this episode of the Builders of Authority Podcast, I sit down with Ashley Fitzgerald of Studio Epik to talk about building authority through branding, leadership, and systems.We break down why most business owners struggle with control, how processes actually create freedom, and why brand consistency matters more than chasing short term leads. Ashley shares lessons from scaling multiple brands, hiring the right team, and creating a client experience that drives referrals and long term growth.If you are an entrepreneur or contractor looking to build a business that lasts, this episode delivers practical insight you can apply immediately.Connect with Studio EpikWebsite: www.studioepik.comFB: https://www.facebook.com/epikdesignandbuildConnect with Builders of AuthorityWebsite: https://buildauthority.comFREE Facebook Group: https://www.facebook.com/groups/7685392924809322BOA Mastermind: https://buildauthority.co/order-form-mastermindGoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney

    Women Authors of Achievement (WAA) Podcast
    E.113 Facing the future of beauty tech with Wanfen Xia (Live)

    Women Authors of Achievement (WAA) Podcast

    Play Episode Listen Later Jan 15, 2026 37:37


    It's about time we really talk about beauty tech, what it already looks like in parts of Asia, and what it could become in our homes in the next few years, in ways we probably can't even imagine yet.That's exactly what I explore in this episode with Wanfen Xia, CMO and Managing Director at Ulike Europe.Wanfen brings a clear and grounded perspective on where the beauty-tech sector is heading. We talk about how advanced Asian markets already are, what Europe can learn from them, and how new self-care routines might soon become a natural part of everyday life at home.What I especially appreciated in this conversation is Wanfen's gentle, thoughtful approach, shaped by literature, aesthetics, and a deep understanding to what beauty can mean beyond performance or perfection. It's a reminder that some things are meant to be felt intuitively.If you enjoy this conversation, don't forget to rate and review us on your favorite podcast platform.Read more about the Women Authors of Achievement (WAA) Podcast via waa.berlin/aboutFollow us on Instagram & find us on LinkedInSubscribe to our newsletter via waa.berlin/newsletter ★ Support this podcast on Patreon ★

    As Told By Us
    EP 226: How Personal Branding Drives Trust, Bookings, and Growth in Hospitality

    As Told By Us

    Play Episode Listen Later Jan 14, 2026 22:58


    In this episode, I'm diving into why personal branding in 2026 is no longer optional, especially if you're in boutique hospitality. If you're building short-term rentals, a co-hosting or property management business, a boutique hotel, or a micro resort, your personal brand is becoming one of the biggest drivers of trust, connection, and bookings. We talk through what a personal brand actually is (and how it's different from your property or business brand), why people connect to people (not logos), and how personal story builds trust long before a booking ever happens. I share real examples from my own journey building The Weber Co. and Cabins on the Cumberland, including how showing up online consistently helped us find partners, grow our audience, and create deeper loyalty with guests. I also break down what I've observed from brands in the hospitality space that are doing this well, why we're in a trust recession, and how human connection is becoming a major differentiator in a crowded market. This episode is for anyone who feels hesitant about showing up online, unsure what to share, or worried about blending personal and business in a way that still feels aligned. If you want to grow bookings, attract the right guests or owners, and build something that lasts beyond algorithms and trends, this conversation will help you rethink how your personal brand fits into the bigger picture. Connect with me:

    Real Estate Survival Guide
    How Personal Branding Creates Clients Without Cold Calling or Chasing

    Real Estate Survival Guide

    Play Episode Listen Later Jan 14, 2026 9:55


    Dope Interviews
    Beverly Vanterpool on Why Hard Work Isn't Enough in Corporate Careers

    Dope Interviews

    Play Episode Listen Later Jan 14, 2026 42:00


    In this Season 10 debut of Dope Interviews, Warren Shaw welcomes corporate leader and author Beverly Vanterpool for a powerful discussion on career navigation, ambition, and building influence beyond traditional corporate ladders.Beverly shares her journey from the Caribbean to London, unpacks the hidden dynamics of corporate leadership, and explains why women, especially women of color, must focus on visibility, sponsorship, and community, not just hard work. She also discusses her book Build Your Table and the mission behind her podcast Stories By Career Sistas.This episode is a must-listen for anyone questioning their next career move or feeling stuck in systems not designed for them.Become a supporter of this podcast: https://www.spreaker.com/podcast/dope-interviews--5006633/support.Follow Dope Interviews on X: https://www.twitter.com/dope_interviewsFollow Warren Shaw on X: https://www.twitter.com/thewarrenshawFollow Warren on IG: https://www.instagram.com/thewarrenshawRock "Dope Interviews" gear: https://19-media-group.myspreadshop.comLooking to book a vacation? Our travel partner Exquiste Travel & Tours has you covered: Call 954-228-5479 or visit https://exquisitetravelandtours.com/Discover our favorite podcast gear and support the show—shop our studio must-haves on our Amazon Affiliate page! https://www.amazon.com/shop/19mediagroupWant to join the conversation or invite us to your platform? Connect with us and share your vision (budget-friendly collaborations welcome)!  https://bit.ly/19Guest

    The James Smith Podcast
    The Problem With Personal Branding: Lara Acosta

    The James Smith Podcast

    Play Episode Listen Later Jan 13, 2026 82:52


    Lara Acosta joins James Smith to discuss the problem with personal branding. While millions of entrepreneurs chase the "influencer" dream, a quiet crisis of ego and AI-generated slop is destroying genuine market value. This obsession with being interesting rather than useful is a dangerous lie that is threatening the future of human agency and business growth in 2026.

    Marketing Square : Méthodes Growth Marketing
    495. Recommencer sa marque personnelle de zéro : Le plan d'action

    Marketing Square : Méthodes Growth Marketing

    Play Episode Listen Later Jan 13, 2026 13:43


    Souvent, on a l'impression que ceux qui marchent ont du succès parce qu' “ils ont des abonnés”. C'est LA question qu'on me pose le plus souvent. “Par quoi on commence ?” Si je perdais tout demain — mon audience, ma crédibilité, mon business — voici exactement ce que je ferais. Pas pour retrouver ce que j'avais. Pour aller 3 fois plus vite. Parce que j'ai compris un truc : la plupart des gens font tout dans le mauvais ordre. Ils créent du contenu avant d'avoir un positionnement. Ils cherchent des clients avant d'avoir un écosystème. Résultat : ils s'épuisent pour rien. Une marque personnelle, c'est comme savoir pêcher. Si demain tu perds ta canne, tu sais exactement quoi faire. Voici la méthode pour repartir de zéro.Accède au récap ici → https://linktw.in/bybjhLMERCI ACASIFini les galères de compta…!Acasi est le copilote rêvé pour les indépendants :comptabilité automatiséedéclarations fiscales simplifiéestout connecté à ta banqueTesté et approuvé par +10 000 pros :https://linktw.in/mpWGJX

    Follow The Brand Podcast
    Beyond the Numbers Why Data-Driven Leaders Still Make Costly Mistakes

    Follow The Brand Podcast

    Play Episode Listen Later Jan 11, 2026 47:31 Transcription Available


    Send us a textA bright dashboard can feel like certainty, but certainty is often the first illusion. We sit down with Dr. Mike Orkin, a seasoned statistician who has advised casinos and Fortune 100 leaders, to explore why smart people make bad calls when the numbers look right—and how to prevent it. From margin of error to the myth of tidy causation, Mike breaks down the difference between patterns worth acting on and patterns that will quietly burn your budget.We dig into classic misreads—like soda sales “causing” polio or alcohol “causing” lung cancer—and show how hidden variables twist decisions. Then we step onto the casino floor to see probability without the storytelling: independent trials, house edge, and why betting limits protect profits. If you've ever heard of positive expected value, you'll hear why it still fails without disciplined sizing, and how the Kelly criterion turns winning odds into sustainable advantage. Along the way, we tackle lotteries, survivor bias, and the uncomfortable truth that winners often emerge because enough people played, not because someone discovered a secret.AI enters as both accelerant and trap. Large language models thrive on correlation and can hallucinate when the evidence runs dry. Mike shares practical guardrails for using AI in places like engineering and support—pairing models with domain expertise, testing for failure modes, and resisting the lure of overconfidence. We also zoom out to a leader's mental model: when to think deterministically, when to think probabilistically, and how to blend data with context, incentives, and human will.If you're steering strategy, allocating capital, or building with AI, this conversation offers a clear checklist: respect uncertainty, size your bets, interrogate correlations, and hire experts who can “think with other people's brains.” Subscribe, share with a data-loving friend, and leave a review with one insight you'll apply this quarter.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com. And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/ See you next time on Follow The Brand!

    Brand in Demand
    71. The Marketing Genius Behind Nerds Candy with Bob Lambert

    Brand in Demand

    Play Episode Listen Later Jan 9, 2026 73:35


    In this episode, I sit down with Bob Lambert, who draws on decades of real operating experience building iconic consumer brands like Nerds to explain why sustainable growth doesn't come from clever campaigns or chasing trends. It comes from clarity, curiosity, trust, and a deep understanding of how people think, feel, and make decisions. He breaks down why so many founders struggle to stand out despite having more technology, data, and channels than ever, and how unclear messaging quietly limits revenue and momentum.Our conversation shifts beyond marketing and into leadership and culture. Bob explains how trust erodes inside teams, why leaders lose effectiveness when they stop asking questions, and how creativity suffers when organizations prioritize speed and scale over understanding. As AI and automation accelerate, he makes the case that human connection, judgment, and empathy are becoming more valuable, not less, and that founders who ignore this will fall behind no matter how advanced their tools are.You'll learn:✅ Why most founders misunderstand what actually makes brands resonate✅ How creativity, curiosity, and observation drive durable growth✅ Why unclear messaging quietly kills differentiation and trust✅ How leadership and brand failures often stem from the same root problems✅ What decades of brand-building still teach founders in an AI-driven worldIf you're a founder or entrepreneur trying to build something that compounds over time, communicates more clearly, and creates products and brands people actually care about, this episode offers a hard-earned perspective you won't get from trend-driven advice.Connect with Bob LambertGuest LinkedIn: https://www.linkedin.com/in/robertjlambert/Guest Website: https://www.human2humanllc.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Head to our website to stream every episode on your favorite platform, join the Founder Talk community, and submit questions for future guests–all in one place: https://foundertalkpodcast.com/Timecodes00:00 Introduction and Welcoming Bob Lambert00:10 The Story Behind Nerds Candy01:57 Marketing Strategies and Innovations05:26 Creative Process and Brainstorming07:37 Challenges and Successes in Marketing24:04 The Evolution of Marketing29:38 Personal Branding and Modern Marketing39:23 The Power of Storytelling in Branding40:03 The Evolution of Branding Strategies41:49 The Importance of Customer Relationships43:39 Human to Human: A New Approach46:47 The Role of Trust in Business50:25 Effective Communication Skills01:02:25 The Future of AI and Human Interaction01:12:43 Final Thoughts and Contact Information

    Follow The Brand Podcast
    Freedom City: Culture, Carnival, And Community in St Croix U.S. Virgin Islands

    Follow The Brand Podcast

    Play Episode Listen Later Jan 8, 2026 61:18 Transcription Available


    Send us a textThanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com. And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/ See you next time on Follow The Brand!

    The Sales Hunter Podcast
    Authentic Personal Branding and Sales Strategies Using AI

    The Sales Hunter Podcast

    Play Episode Listen Later Jan 8, 2026 21:49


    You can't just throw up AI slop and call it content. AI may be flooding your inbox, but does it still have a place in authentic sales outreach? Mandy McEwen, digital marketing expert and founder of Mod Girl Marketing, joins Mark Hunter to help sales professionals navigate the evolving landscape of LinkedIn and social media in the age of artificial intelligence. Mandy unpacks the biggest shifts happening in buyer behavior, offering fresh insights into how sales teams can leverage AI without losing the human touch. Listen in to discover why personalization alone isn't enough and how genuine relevance can help you stand out. Mark and Mandy probe the growing importance of building a visible, trustworthy personal brand on LinkedIn. They explore common pitfalls in sales prospecting, from lazy automation to the dangers of spammy messaging that threatens your reputation. Tune in for tips on optimizing your LinkedIn presence, using buyer intent signals, and why slowing down could be the smartest move for your team this year.  

    Direct Approach with Wayne Moorehead
    Bonus Episode: Rory Vaden on the Power of Personal Branding

    Direct Approach with Wayne Moorehead

    Play Episode Listen Later Jan 8, 2026 25:56


    In this special bonus episode, we're bringing you one of the top-rated presentations from DSU Fall 2025: Rory Vaden on the power of personal branding. New York Times bestselling author Rory Vaden shares groundbreaking data from national research that reveals why personal brands matter more than ever. You'll discover why 63% of Americans are more likely to buy from someone with an established personal brand, the #1 reason most personal brands fail and why focusing on your uniqueness is the fastest path to success.

    The Free Lawyer
    How Can Lawyers Leverage LinkedIn for Authentic Personal Branding? #384

    The Free Lawyer

    Play Episode Listen Later Jan 8, 2026 38:03


    In this episode of "The Free Lawyer" podcast, host Gary interviews LinkedIn ghostwriter Victoria Michaels. Victoria shares her journey from running a marketing agency to helping lawyers and professionals build authentic LinkedIn brands. She discusses the importance of consistent, genuine content, the power of engagement, and how to overcome fears of posting online. Victoria offers practical tips for optimizing profiles, creating compelling posts, and building meaningful connections. The episode highlights how lawyers can use LinkedIn strategically to boost visibility, attract opportunities, and showcase their expertise while maintaining authenticity in an AI-driven digital world.Victoria Michaels is a LinkedIn ghostwriter who works with CEOs, lawyers, and legal professionals to build a consistent and credible presence online. She captures each client's natural voice and translates their experiences into content that attracts top talent, clients, and new opportunities. She began her career building and scaling a marketing agency, eventually selling the business and turning to LinkedIn to explore new opportunities. After being coached on personal branding, her content quickly gained traction; leading her to help high-level executives develop their own thought leadership and online presence.She has written for clients across a wide range of industries and enjoys helping professionals understand how to use LinkedIn strategically.She also serves as a writing expert for one of LinkedIn's top creators, where she continually sharpens her copywriting skills, studies user psychology, and stays up-to-date with algorithm shifts and emerging content trends.Early LinkedIn Experiences (00:02:52) First Viral Post & Lessons Learned (00:03:52) Transition to Personal Branding Coach (00:05:16) Overcoming Resistance to Posting (00:06:56) Impact of Consistent LinkedIn Posting (00:08:19) Importance of Consistency & Long-Term Strategy (00:10:19) Authenticity in Branding (00:12:01) Active vs. Passive Networks (00:14:37) Unique Branding Challenges for Lawyers (00:16:03) Voice Capture & Authenticity in Ghostwriting (00:17:48) Why Content Fails on LinkedIn (00:19:45) Hooks and Their Importance (00:22:03) Recent LinkedIn Trends & Algorithm Shifts (00:24:00) Evolving Authenticity with AI & Ghostwriting (00:25:43) Victoria's Process Working with Attorneys (00:27:06) Defining Success Beyond Metrics (00:29:25) Outbound vs. Inbound Engagement (00:30:50) Getting Started on LinkedIn for Busy Lawyers (00:31:40) Helping Lawyers Get Seen on LinkedIn (00:33:53) Results and Impact for Clients (00:35:11) Would you like to learn what it looks like to become a truly Free Lawyer? You can schedule a complimentary call here: https://calendly.com/garymiles-successcoach/one-one-discovery-callYou can find The Free Lawyer Assessment here- https://www.garymiles.net/the-free-lawyer-assessmentWould you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free

    Build Your Tribe | Grow Your Business with Social Media
    Personal Branding On Instagram For Beginners - 865

    Build Your Tribe | Grow Your Business with Social Media

    Play Episode Listen Later Dec 29, 2025 22:55


    In this episode, Brock Johnson shares a beginner-friendly guide to building a personal brand on Instagram in 2026. We'll cover how to find your niche, tell your story authentically, and build a personal brand that stands out — even if you're not famous or tech-savvy. Brock also breaks down simple steps for optimizing your bio, choosing content pillars, and creating easy video ideas to get started. Whether you're a busy professional, a small business owner, or just getting started with content creation, this episode provides practical, no-fluff strategies to grow your personal brand from scratch and build long-term credibility on Instagram. Watch On YouTube 

    Jake and Gino Multifamily Investing Entrepreneurs
    Why Personal Branding Beats External Branding Every Time

    Jake and Gino Multifamily Investing Entrepreneurs

    Play Episode Listen Later Dec 29, 2025 47:33


    In this episode, Gino Barbaro sits down with Aaron Fraser, founder of the Action Sports Club and bestselling author. Aaron shares his powerful transition from a professional snowmobile racer facing a career-ending injury to becoming a leading expert in helping athletes build personal brands.They dive deep into why building a brand around yourself—your face, your name, and your values—is far more effective and transferable than trying to build an "external" company brand first. Learn how authentic storytelling can attract major opportunities without the need for a hard sell, and discover the crucial difference between branding, marketing, and advertising.If you are an entrepreneur, real estate investor, or athlete looking to monetize your passion and land deals, you need to understand the strategy behind true personal branding.Here are the key takeaways from this episode:✅ Personal vs. External: Why it's crucial to build a brand around your name before launching external products or company names. Personal brands are flexible; external brands get stuck.✅ The Value Proposition: Branding isn't just visual design; it's what people say about you when you aren't in the room. It must align with your core values (like the Shaq example discussed).✅ The Power of Story: How sharing your authentic origin story can attract partners and investors without you ever having to "pitch" them.✅ Defining the Terms: A clear breakdown of the difference between Branding (the identity), Marketing (the overall universe), and Advertising (driving the sale).✅ Sponsorship Strategy: Why having huge "eyeballs" on your content doesn't guarantee sponsorship. It's about the alignment of your audience avatar with the sponsor's product.Question for you: Are you currently focusing more energy on building your personal brand (your name and reputation) or an external company identity? Let us know in the comments below!➡️Check out Incogni: https://incogni.com/jakeandgino ➡️Check out NordProtect: https://nordprotect.com/jakeandgino and use code jakeandgino at checkout. We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.