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In the fast-paced world of sales, gaining a competitive edge is crucial. But what if the key to success lies not in aggressive tactics, but in building trust and creating value? In this episode, I sit down with Tim Castle, CEO of the Negotiator's Edge and author of "The First Domino," to explore the art of negotiation and its impact on sales success. The Power of Trust Building Discover why trust is the ultimate competitive advantage in today's market. Learn how to demonstrate empathy, transparency, and reliability to forge stronger connections with prospects and clients. AI-Enhanced Negotiation Strategies Explore how artificial intelligence is revolutionizing the negotiation process. Tim reveals how AI can help you: Prepare more effectively for client meetings Understand your prospect's behavioral profile Receive real-time coaching during negotiations The "9 Before 9" Strategy Uncover Tim's powerful technique for creating sales momentum. By completing nine revenue-generating actions before 9 AM, you'll plant seeds for future success and start each day with a winning mindset. Believing in the Possible Tim shares his personal motto and how it can transform your approach to sales challenges. Learn to reframe obstacles as opportunities and push beyond self-imposed limits. This episode is packed with actionable strategies to elevate your negotiation skills and close more deals. Whether you're a seasoned sales professional or just starting out, you'll gain valuable insights to help you thrive in today's competitive landscape. Are you ready to unlock your full potential as a negotiator and sales expert? Listen now and discover how to create lasting value for your clients and your career. Key Moments 00:00:00 - Building Trust in Sales: The Competitive Edge Trust-building is crucial in sales, especially in the early stages. Demonstrating empathy, transparency, reliability, and capability are key components. Salespeople should focus on humanity and transparency to gain a competitive advantage, as these skills are harder to replicate and differentiate from high-quality products and consistent delivery. 00:01:11 - Introducing Tim Castle: Negotiation Expert and Author Tim Castle, CEO of Negotiators Edge and author of "The Art of Negotiation" and "The First Domino," discusses his background and expertise in negotiation. He explains his concept of being a "negotiation futurist" and the importance of leveraging AI in negotiation strategies. 00:04:48 - The First Domino: Landing Your First Client in 90 Days Tim Castle introduces his new book "The First Domino," which focuses on helping salespeople and entrepreneurs land their first flagship client within 90 days. The book covers strategies for differentiation, credibility-building, and overcoming challenges in the early stages of sales or business development. 00:14:29 - The MAGIC Framework for Sales Success Tim Castle presents the MAGIC framework for sales success: Make connections, Add value, Give value willingly, Inspire others' growth, and Connection. This approach emphasizes building relationships, providing value without expectation, and inspiring growth in others to create a strong network and sales momentum. 00:20:39 - The Negotiator's Edge: Leveraging AI in Negotiation Tim Castle discusses the Negotiator's Edge, emphasizing the importance of using AI for preparation, understanding client challenges, and improving negotiation strategies. He explains how AI can enhance EQ, simulate role-playing scenarios, and provide valuable insights for more effective negotiations. 00:33:04 - The 9 Before 9am Strategy for Sales Momentum Tim Castle shares the "9 before 9am" strategy for creating sales momentum. This approach involves completing nine revenue-generating actions before 9am each day, such as personalized outreach or business meetings. This strategy helps build a strong pipeline and creates a proactive mindset for sales success. 00:35:58 - Negotiation Strategy vs. Tactics: Understanding the Difference Tim Castle explains the difference between negotiation strategy and tactics. Strategy focuses on the overall game plan and long-term outcomes, while tactics are specific moves or techniques used in the moment. He emphasizes the importance of value creation in negotiation rather than relying solely on tactics. 00:42:35 - "Believe It's Possible": A Motto for Success Tim Castle shares his personal motto, "Believe It's Possible," and how it can be applied to overcome challenges and achieve seemingly impossible goals. He encourages adopting this mindset as a default, using it as a decision filter, and reprogramming self-talk to build mental resilience and drive success. About Tim Castle Tim Castle is a negotiation futurist, multi-award winning bestselling Author, notably The Art of Negotiation, The Momentum Sales Model and launching soon The First Domino. Founder of The Negotiators Edge Training Academy, at the nexus of influence, persuasion and value creation in an AI centric world. Recognized in the World's Top 30 Negotiation Professionals 2025. Host of The Tim Castle Show. Follow Us On: · LinkedIn · Twitter · YouTube Channel · Instagram · Facebook Learn More About FlyMSG Features Like: · LinkedIn Auto Comment Generator · AI Social Media Post Generator · Auto Text Expander · AI Grammar Checker · AI Sales Roleplay and Coaching · Paragraph Rewrite with AI · Sales Prospecting Training for Individuals · FlyMSG Enterprise Sales Prospecting Training Program Install FlyMSG for Free: · As a Chrome Extension · As an Edge Extension
Welcome to this special reproduced episode of The Positive Polarity Podcast! We're taking you back to where it all began — our very first episode, featuring LinkedIn expert Wayne Breitbarth. In this conversation with Dave Molenda, Wayne shares how LinkedIn can be a powerful tool to grow your organization, boost profitability, attract ideal prospects, and connect with key decision-makers. Whether you missed it the first time or are revisiting it with fresh ears, this episode is packed with insights that are just as relevant today as they were when we first released it.
You've got followers, you're posting consistently, and people are engaging with your content. But here's the million-dollar question: are those followers actually becoming paying clients?I'm teaching you how to build an Instagram sales funnel that turns engagement into revenue. You'll learn how to design a clear customer journey, use lead magnets to grow your email list, and set up automations that nurture your audience while you sleep.Plus, I'm sharing my exact CRIT framework prompt that lets AI map out your funnel, from follower to paying client, so you never have to wonder what your next step should be.What You'll Learn in This Episode[01:22] Why followers don't equal revenue, and what to focus on instead[02:19] The biggest missing piece for most entrepreneurs on Instagram[04:15] The difference between influencers and business owners (and why it matters for your content)[07:27] How mentorship shortcuts growth and helps you avoid trial-and-error marketing[10:49] Understanding your Instagram funnel: awareness, nurture, and conversion[13:36] Why you need a lead magnet and how it captures your dream clients[14:54] How I grew my email list by 5,000+ subscribers with no paid ads[15:24] Using DM automation to capture leads and generate sales while you're offline[16:48] How AI can help you map your funnel, create lead magnets, and write email sequences[17:16] The CRIT framework prompt you to build your Instagram sales funnel with AI[19:23] What to expect in next week's finale with Geoff Woods, author of The AI-Driven LeaderKey TakeawaysFollowers don't pay your bills, clients do. Your funnel must move people beyond likes and follows.Instagram is the entry point, but your funnel (lead magnets, email, DMs) is what drives conversions.Lead magnets are essential for moving followers off Instagram and into your ecosystem.DM automation tools like ManyChat can grow your list and generate leads 24/7.AI is your strategic partner. Use the CRIT framework to design your sales funnel step by step.Mentioned ResourcesTry Poppy AI → Think of it as your AI content strategist: helping you discover what's working for others, spot the gaps in your own messaging, and design a content strategy where every post, email, and page works together to drive sales, not just likes.Join Hot Reels, my 12-month Instagram content lab → elizabethmarberry.com/hotApply for Private Coaching with Elizabeth → elizabethmarberry.com/applicationCONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Her AI Era Summit: Empowering Women in AI with Kinsey and JoyceThe stats are in: men are twice as likely to use AI tools than women. And that's a problem. Not just because AI can boost productivity by 40% (hello, gender income gap!), but because AI tools are literally being trained by the people using them. If more men are using AI than women, guess whose perspective is shaping the future?That's exactly why Kinsey from Feel Good Social and Joyce from Only Boldly decided to shake things up and create Her AI Era Summit – a five-day virtual event designed specifically for women entrepreneurs ready to step into their AI power.I had the best time chatting with these two brilliant women about why women need their own seat at the AI table (spoiler: we're not just taking a seat, we're building our own table), how the "bros with Lambos" are infiltrating AI education, and why women who are already carrying the load at work and home deserve the leg up that AI can provide.We dive deep into the guilt women feel around using AI tools – because heaven forbid we make our lives easier – and why that needs to stop immediately. We also get into some fun lightning rounds about AI headshots, voice cloning, and the AI tasks that still feel like pure magic.If you've been on the fence about embracing AI in your business, this conversation will give you the push (and permission) you need to dive in.Make sure you snag your ticket to the summit, Her AI Era happening Oct 13-19: https://gemma003--heraiera.thrivecart.com/her-ai-era-summit-2025/Resources Mentioned in this Episode:Her AI Era Summit: https://gemma003--heraiera.thrivecart.com/her-ai-era-summit-2025/Only Boldly (Joyce): https://onlyboldly.comAuthentic AI for Entrepreneurs (Kinsey): https://feelgoodsocial.comChatGPT: https://openai.com/chatgptMidjourney: https://midjourney.comMake: https://make.comDescript: https://descript.comPerplexity: https://perplexity.aiYour Next Steps:Get Your Summit Ticket: https://gemma003--heraiera.thrivecart.com/her-ai-era-summit-2025/Work with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show
What if I told you that you could make $131,522 in two months while mostly offline? That's exactly what happened during my summer "ghost mode," and I'm spilling all the details on how I pulled it off.This summer was supposed to be my full unplug season. We're talking lake swims, cottage mornings, road trips through Ontario and New York State, and honestly having no clue what day it was half the time. I posted two Instagram photo dumps total, did zero launches, and stayed off the content hamster wheel completely.But here's the plot twist: my business didn't just survive without me—it thrived. We brought in over $131K in July and August alone, did 490 sales with a mix of new and returning customers, and everything ran like clockwork. So if you've ever wondered what it actually looks like to take real time off AND keep the money flowing, this episode breaks down exactly how I did it.I'm getting into the nitty-gritty of the systems that made this possible, why paid ads aren't optional if you want consistent revenue (yeah, I said it), and the few CEO-level projects I did tackle during my "off" time. Plus, I'm sharing what this means for you and how to build a business that doesn't fall apart the moment you step away from your laptop.What You'll Learn:How I generated $131,522 in revenue during July and August while mostly offlineWhy paid ads are the real engine behind "sales on autopilot" (and the exact numbers behind my summer ad spend)The power of stacked payments and recurring revenue for financial stabilityThe difference between day-to-day chaos work and strategic CEO-level projectsHow to build infrastructure that lets you actually take time off without everything falling apartWhat systems you need to stop being the bottleneck in your own businessThe mindset shift from "keeping up" to building leverageYour Next Steps:AI Dream Team, Start Here: https://gemmabonhamcarter.com/aiworkshopTwo-Hour Brand Book: https://gemmabonhamcarter.com/brandBlack Friday in a Box: https://gemmabonhamcarter.com/black-fridayWork with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show
You don't just want to hit $10K just ONCE in your business. You want $10K+ in cash flow coming in CONSISTENTLY. Month after month. That's the specialty of today's guest, Nicole Lehman. Nicole is a sales & funnels mentor for online entrepreneurs who want to become BOOKED OUT & collect CONSISTENT 5 figure cash months. She also happens to be my client
What if you could grow your clinic's income by 20% this quarter—without spending a cent on new ads or finding more patients? In this episode of Online Marketing For Doctors TV & Podcast, Huyen Truong (Search Marketing Director at OMD) shares 3 proven strategies that helped real clinics increase revenue fast—by working smarter with the resources they already have.
Send us a textAre your "just checking in" emails getting you ghosted? This week, Mike and Scott get straight to the point on one of the biggest deal-killing mistakes in sales. They reveal why this common phrase is a total waste of time and introduce the Golden Rule of Follow-Up—a framework that transforms your outreach from an annoyance into a valuable part of the sales process.In this episode, you'll learn how to:Add Value, Not Just Nudges: Discover how to share industry insights, client success stories, or helpful resources that make your prospect smarter, not just annoyed.Move the Process Forward, Relentlessly: Get the exact questions to ask and next steps to set that keep the momentum going, even when they're busy.Make Every Touchpoint Personal: Learn how to use company wins, promotions, or their specific needs to create a genuine connection that makes you impossible to ignore.Mike and Scott provide concrete, ready-to-use phone call openers and email templates that are designed to teach something new, remind them of their goals, or simply make their decision easier. Tune in to ditch the check-in and start building a follow-up process that closes deals.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach
In this clip, Cole Gordon breaks down why so many entrepreneurs struggle to hire top-tier sales reps – no matter how many interviews they run or how flashy their job posts are. Most think they have a hiring problem… but what they really have is an offer problem. If the right candidates aren't saying yes – or aren't even showing up – it's probably because the opportunity doesn't match what elite reps are actually looking for. If you're stuck cycling through underwhelming hires, you can't miss this one. Tune in! Enjoyed this clip? Check out our full interview with Cole: https://youtu.be/Rk-D-3DnSVA Beyond A Million,Brad Weimert,BAM,entrepreneur,digital marketing,business mindset,entrepreneur podcast,wealth building,marketing,grant cardone,wes watson,business hacks,marketing hacks,millionaire,beyond a million podcast,bam podcast,Easy Pay Direct podcast,Brad Weimert podcast,sales training,sales funnel,sales team,sales hiring process,Cole Gordon
Marketing im Kopf - ein Podcast von Luis Binder In dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcast Folge von Marketing im Kopf ist Robert Heineke zu Gast. Robert ist mit über 30.000 LinkedIn‑Follower:innen einer der größten deutschen LinkedIn‑Creator im Bereich Marketing und Lead-Generierung sowie Gründer und Geschäftsführer von Leaders Media. Leaders Media arbeitet mit Unternehmern, Gründerteams und B2B-Marken und setzt mit ihnen unter anderem LinkedIn‑Sales‑Funnel um. In der heutigen Folge sprechen wir darüber, wie man aus LinkedIn-Leads wirklich Kunden gewinnt. Robert erzählt, warum Sales Funnels oft scheitern, welche Rolle kleine, aber gezielte Leadmagneten spielen und wie man die Brücke vom Interesse zum Kauf baut. Außerdem teilt er, warum ehrliche Beratung und kontinuierliche Optimierung entscheidend sind.____________________________________________Hier kannst du Robert erreichen: Linkedin: https://www.linkedin.com/in/robert-heineke/____________________________________________Unternehmen: Leaders Media Webseite: https://www.leadersmedia.de/____________________________________________Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden. ____________________________________________Vernetz dich gerne auf LinkedIn: https://www.linkedin.com/in/luisbinder/ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [https://bit.ly/2WN7tH5]
Today I'm going to share something that completely surprised me. We tested a funnel that generated $13 for every $1 we spent on ads - but here's the thing, it goes against everything most coaches think they know about webinars. In this episode, I break down exactly what we did and why I think it worked so well. Fair warning: your results may be totally different, but I believe you deserve to know what's working for us right now. What I Cover in This Episode:
You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF. Take off your pants and buckle up b*tches, it's about to get bumpy… Today's episode is about to blow your MF mind when it comes to mastering marketing funnels. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.There are two types of funnels in Marketing Land designed to help you close clients fast AF... and no, one of them is not a Funnel Cake. We're breaking down the funnel basics so you can start calling in those Unicorn clients. Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…PS. Remember to get the five algorithm hacking posts that will help you funnel more and better clients into your business right from your personal page
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Systemising your sales isn't about getting fancy — it's about getting consistent. If you're doing sales in fits and starts, making things up as you go, or relying on last-minute hustle, you're leaving money (and sanity) on the table. In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack the first half of a 9-part Sales System Self-Check — the practical way to find the gaps in your sales systems that are slowing your growth and start building a sales engine that reliably produces results for you. The first five of the 9-part Sales System Self-Check are: Sales Goals, Ideal Client, High-Converting Offers, Sales Funnel, and your Marketing Calendar. Expect clear examples, smart frameworks, and next steps you can actually do this week — so your next offer isn't a scramble, it's a system. Listen to This Episode to Hear More About: The real reason sales feel “hard.” Why reactive, ad-hoc selling keeps you stuck — and how simple systems flip the script. How to set Sales Goals that drive action. Reverse-engineer revenue into leads, conversations, and conversions you can track. What to do when your “Ideal Client” is too broad. The surprising truth about avatars — and the ongoing system to keep yours accurate. The 7-Element Offer Checklist. Price, Inclusions, Name, Branding, Bonuses, Risk Reversal, Reason to Buy Now — and why documenting them boosts conversions. Map the journey, don't wing it. How to design Awareness → Consideration → Conversion (plus Loyalty & Advocacy) so buyers say “yes” sooner. Make your calendar a sales tool. How to plan runway, offer windows, and fulfilment without burning out your team or audience. Red / Orange / Green self-ratings. Quick diagnostics to see exactly where your systems need work — and what to do first. From “nice idea” to “scheduled reality”. What to do this week if you're in Red or Orange on goals, avatar, offers, funnel, or calendar. The Marketing Mountain model. Why your funnel is really an ascent — and how “ski lifts” move clients to the next offer. Real-world examples. How a single “Big Kahuna” goal (like adding an extra van) clarifies targets, timelines, and team focus. And much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out why HerBusiness is Australia's leading network for women business owners. Join Now EP 02 – Your Ideal Client (includes Ideal Client Avatar template) https://herbusiness.com/podcast/02-your-ideal-client/ EP 254 – NEW & UPDATED! How to Craft an Offer that Sells (includes Offer Worksheet) https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ EP 04 – Finding Your Marketing Mountain https://herbusiness.com/podcast/04-finding-your-marketing-mountain/ EP 05 – Getting Customers to the Top of Your Mountain https://herbusiness.com/podcast/05-getting-customers-to-the-top-of-your-mountain/ Chantel Gilbert - Bluegum Electrical https://bluegumelectricalsolutions.com.au/ Tracey McLachlan - Davis Ogilvy https://do.co.nz/people/tracey-mclachlan/ Veronique Lutchmaya — Unique Tenants Consult https://tenantsconsult.com.au/ Kendall Cherry — The Candid Collective https://candidcollective.co/
Learn how video marketing can scale your B2B business beyond seven figures Let me tell you something, video marketing isn't just about creating content—it's about strategically combining AI-generated hooks that stop people dead in their tracks with authentic human storytelling that builds the know, like, and trust factor. This formula is what separates the businesses scaling predictably from those burning cash on ads that nobody watches past the first three seconds. When you nail this approach on platforms like YouTube, you're not just capturing eyeballs—you're reaching B2B buyers with genuine intent who are actively looking for solutions to their problems. Talking with Aleric Heck, CEO of AdOutreach, and this guy is the real deal. He started on YouTube 14 years ago, built the largest app review channel with 500k+ subscribers, and now at 26 has an 8-figure company. He's personally spent over $7.5 million on YouTube ads, helped clients generate multiple 9 figures in revenue, and landed AdOutreach at #87 on the Inc 5000 fastest-growing companies list. What I love about Aleric is he actually walks his own walk—he's built his entire reputation practicing what he preaches and has the results to prove every strategy he teaches actually works. KEY TAKEAWAYS: How to target B2B decision-makers on YouTube using intent-based keywords and top 10% household income filters instead of wasting money on random eyeballs. What the 2-3 minute ad structure looks like: 8-30 second AI hook, 1-2 minutes of educational value, then a natural call to action that flows from your teaching. Why YouTube outperforms Meta for B2B sales—people have sound on, they're in learning mode, and you get multiple minutes to build trust instead of hoping they don't scroll past. How to use AI tools like Veo to create attention-grabbing hooks while keeping yourself as the human expert who actually closes the deal. What your real conversion metrics should be—reverse engineer from your desired cost per client backwards to your allowable cost per click, not just vanity metrics. Why your silent YouTube viewers who never engage are often your highest-value prospects quietly evaluating you against competitors in their buying process. How to create video conversion trainings that turn ad clicks into booked calls by delivering massive upfront value that naturally leads to strategy sessions. What brand recall tracking reveals about your true ROI—measuring direct website visits plus branded Google searches shows the real impact beyond direct ad conversions. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.predictableprofits.com/community
In this episode of The Full Arch Podcast, Dr. Steven Vorholt sits down with sales strategist Stacy Farley to dive deep into the consult-to-close phase of the Full Arch patient journey. If you're booking consults but struggling to convert, this conversation breaks down the real barriers between patient interest and treatment acceptance. Stacy shares practical insights on structuring effective consults, managing objections, and building trust that leads to yes. It's a clear look at what it really takes to increase case acceptance without feeling pushy — especially when the numbers get big. Key Highlights
Marketing im Kopf - ein Podcast von Luis Binder In dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcast Folge von Marketing im Kopf ist Robert Heineke zu Gast. Robert ist mit über 30.000 LinkedIn‑Follower:innen einer der größten deutschen LinkedIn‑Creator im Bereich Marketing und Lead-Generierung sowie Gründer und Geschäftsführer von Leaders Media. Leaders Media arbeitet mit Unternehmern, Gründerteams und B2B-Marken und setzt mit ihnen unter anderem LinkedIn‑Sales‑Funnel um. In der heutigen Folge sprechen wir darüber, wie Gründerinnen LinkedIn zu ihrem stärksten Lead-Kanal machen. Wir reden über die Golden Eye Strategie für Content, warum Thought Leader, Growth und Social Posts den Unterschied machen, und wie Sales Funnels auf LinkedIn funktionieren von Lead Magnets bis zu Webinaren.____________________________________________Hier kannst du Robert erreichen: Linkedin: https://www.linkedin.com/in/robert-heineke/____________________________________________Unternehmen: Leaders Media Webseite: https://www.leadersmedia.de/____________________________________________Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden. ____________________________________________Vernetz dich gerne auf LinkedIn: https://www.linkedin.com/in/luisbinder/ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [https://bit.ly/2WN7tH5]
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazonThe difference between struggling to get responses and filling your calendar with qualified leads often comes down to one thing: how you structure your offer. Perrin Monker, Principal at RevAscension.io, reveals the counterintuitive psychology that drives successful cold outreach campaigns.Most entrepreneurs make a critical mistake when reaching out to prospects - they position themselves at the center of their messaging. "This is what I do and why I'm great" rarely moves the needle. What actually works is flipping the script to center everything around your prospect's desired business outcomes. As Perrin explains, "We want to be humble when we come up with go-to-market strategies...look at the competition, see what other sharks are in the water."Beyond crafting compelling offers, this episode dives deep into the technical aspects of cold email that most marketers get wrong. We debunk common myths (like the value of tracking open rates) and reveal why sending fewer emails from more accounts dramatically improves deliverability. You'll discover why asking for a prospect's time is fundamentally flawed compared to generating interest - a resource that, unlike time, is infinite and can be created through strategic messaging.Whether you're trying to reach e-commerce businesses, SaaS clients, or any B2B audience, Perrin shares the frameworks that have filled calendars for businesses across industries. From prospect list building techniques to the surprising truth about CTAs that actually work, this conversation will transform how you approach outreach.Ready to stop guessing what works in cold email? Visit RevAscension.io to see how data-driven frameworks can create predictable lead generation for your business. Your next client is just one strategic message away.How to connect with Perrin?Website: https://revascension.io/Linkedin: https://www.linkedin.com/in/perrinmoncur/Threads: https://www.threads.com/@perrmoncurReady to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show
Are your form-fill leads slipping through the cracks? In this episode of Online Marketing For Doctors TV & Podcast, we reveal a simple but powerful fix that can increase your consultation conversion rate by over 300%—without spending more on ads. It all comes down to Speed to Lead. Most clinics don't have a response problem… They have a response time problem.
Marketing Capital Equipment: Lessons from Wintersteiger Solutions & Kohler Leveling North AmericaMarketing industrial equipment is complex — long sales cycles, high-stakes investments, and the need for absolute trust.In this episode of B2B Marketing Excellence & AI, Donna Peterson sits down with Brent Fischmann, Managing Director ofWintersteiger Solutions, to explore how companies under the Wintersteiger umbrella — including Kohler Leveling North America —approach these challenges.Brent shares how his team uses trade shows like FABTECH to stand out in crowded halls, engage with decision-makers,and move conversations forward by demonstrating technology live and addressing ROI concerns head-on. The discussion emphasizesthe importance of trust, relationships, and meaningful follow-up — the foundation for shortening long sales cycles in industrial markets.Listeners will also hear how Wintersteiger and its brands balance proven trade show strategies with modern tools like AIto create more targeted content and enhance customer interactions.What you'll learn in this episode:How industrial brands like Kohler Leveling use trade shows to connect with buyers.Why technical support and live demonstrations build trust faster than brochures.Strategies to create content that addresses customer challenges and ROI directly.The role of relationships and follow-up in converting interest into partnerships.Where AI fits in strengthening — not replacing — human connections in B2B sales.Please comment and rank this episode so we can continue to produce the content that is most helpful for you and the industry.
Here's the thing about Black Friday that nobody wants to admit: most people are doing it completely wrong.They're slashing prices and praying. They're throwing up a quick "50% off everything!" post on Instagram and wondering why their sales are flat. They're convinced their audience is "too sophisticated" for Black Friday, or their business is "too small" to make it worth it.Meanwhile, there are course creators and coaches quietly crushing six-figure weeks using strategies that have nothing to do with desperate discounts.I'm sitting down with Mara and Becca, two-thirds of the powerhouse trio behind the upcoming Black Friday Summit (along with their co-host Dolly). Mara has run over 100 Black Friday campaigns since 2018—yes, you read that right.We're spilling ALL the tea today. From the JCPenney catalog strategy that generated massive buzz to why trying to beat the crowd by running your sale early might actually backfire, this conversation is packed with the kind of behind-the-scenes insights that separate the pros from the amateurs.If you've been sitting on the fence about Black Friday because you think your business is "too small" or your audience "won't go for it," we're about to bust those myths wide open. Spoiler alert: There's no business too small for Black Friday, and yes, even if you only have 15 people on your email list, it can still be worth your time.What You'll Learn:Why novelty is the secret sauce that makes Black Friday campaigns absolutely crush itThe "January implementation" strategy that's changing the game for course creators in 2025How to prep for Black Friday without becoming a stressed-out mess by ThanksgivingWhy shorter sales pages are the move right now (and when a Google Doc might actually be genius)The biggest myths about Black Friday that are keeping you from cashing inReal numbers and results from campaigns that generated six figuresHow service providers can absolutely nail Black Friday sales (yes, even photographers and designers!)The exact timeline you need to prep without losing your mindResources Mentioned:Mara, Bekah, and Dolly's Black Friday Summit (August 26-28): http://gemmabonhamcarter.com/blackfridaysummit Gemma's Black Friday in a Box program: https://gemmabonhamcarter.com/blackfridayMara: marakucirek.com Bekah: rebekahreadcreative.com Dolly: dollydelongphotography.com/ Your Next Steps:Work with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show
Most clinics don't lose leads because they don't have enough; they lose them because they don't follow up fast enough. In this episode of Online Marketing For Doctors TV and Podcast, we're diving into one of the most critical pieces of your clinic's patient acquisition strategy: follow-up. ⏱️ Did you know responding to leads within 5 minutes makes you 21x more likely to convert them? Yet 44% of businesses give up after just one follow-up. If your bookings are stagnating, your follow-up process could be the reason.
Most entrepreneurs make business decisions based solely on sales data. But I've learned that auditing your entire marketing ecosystem gives you a much clearer picture of what's actually working and what needs to change. In today's episode, I'm walking you through the comprehensive marketing audit framework I use to make informed business decisions in my seven-figure creative agency. This isn't about analyzing individual content performance. It's about taking a 360-degree view of your messaging, positioning, funnel, brand perception, and systems to understand why certain offers aren't converting or why you're attracting unqualified leads. I'm sharing how this audit approach helped me realize that people were buying our rebrand service first, then Sales Studio, when I wanted Sales Studio to be the entry point. That insight led me to completely reposition Sales Studio as campaign support that helps people make money, which then funds their rebrand investment. You'll learn the 5 key areas I audit: service and audience alignment messaging and positioning content performance conversion points in your funnel visual branding consistency Plus, I'm breaking down how to use these findings to make strategic decisions about offer direction, platform focus, and whether you need new systems or just need to double down on what's already working. In this episode, we're chatting about: • The 5-part marketing audit framework • How I repositioned Sales Studio • Beyond vanity metrics • How audit findings should inform offer direction, platform focus, and resource allocation Connect with me: Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
In this bold and insight-packed episode of That Will Nevr Work, Maurice Chism sits down with growth strategist and serial entrepreneur Dave Valentine to tackle one of the most overlooked (and misunderstood) parts of marketing: the offer.Dave breaks down why most ads fail—not because of targeting, design, or copy, but because the offer simply isn't good enough. He shares his proven process for creating offers that cut through the noise, resonate with your ideal client, and drive real conversions.Whether you're running Facebook ads, crafting landing pages, or pitching on a sales call, this episode will shift how you think about value—and give you the tools to win more, faster.
Everyone told me I was crazy. I had a funnel that performed exceptionally for 2.5 years, 80% show-up rates on sales calls, 6-8x return on ad spend, metrics people would die for. But I felt like I always had my foot on the gas, never able to truly step away.My mentor kept showing me the data… "Kathryn, these numbers are exceptional!" But my system was screaming for something different.This episode is about those threshold moments where you choose alignment over metrics, integrity over external validation. When you have the courage to walk away from what's "working" because it's no longer working for who you're becoming. Sometimes the most successful thing you can do is disappoint people who are invested in your old version of success.BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:The exact moment you know you're at a business threshold (and why ignoring this internal signal costs you more than any external metric could ever be worth).How to recognize when you're making decisions from external pressure versus internal alignment and the specific questions I ask myself when faced with "but it's working" advice.Why entrepreneurs get trapped in high-performance prisons of their own creation (and the courage required to redesign success around your actual values instead of industry standards).The difference between process-driven and outcome-driven entrepreneurs, and how knowing your type prevents years of misaligned business building that leaves you successful but unfulfilled.And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises. Free on-demand training >>> https://www.creativelyowned.co/watchnow To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quizOffer Architect: TURN YOUR ‘INVISIBLE' WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL. >>>https://creativelyowned.com/offer-architectJoin the waitlist for the Selling the Invisible AI-Powered Conversion Copywriting System and be the first in line when the doors open again! >>>https://www.creativelyowned.co/waitlist
Summer productivity got you feeling like you're running on dial-up internet? Same, girl, same.I had this brilliant idea to squeeze in a "CEO check-in week" mid-summer between family trips. Spoiler alert: trying to fire up your work brain in July after weeks of living in your swimsuit is like asking your laptop to function underwater. My brain is straight-up buffering, and honestly, opening my inbox feels like a personal attack.But here's the plot twist—while I'm over here feeling like I can barely string together a coherent email, my business just casually dropped over $74K in revenue this month. No launches, no campaigns, barely a whisper on social media. Just my evergreen systems doing their thing in the background like the absolute queens they are.This episode is part vent session, part pep talk, and all about why building those automated systems early in your business is the smartest thing you'll ever do. I'm pulling back the curtain on three massive behind-the-scenes projects I'm tackling right now (website overhaul, email platform migration, and landing page cleanup), plus sharing why I'm never doing a mid-summer work check-in again.If you're feeling meh about productivity right now, this one's for you. Sometimes the best thing you can do for your business is give yourself permission to rest and let your systems carry the load.What You'll Learn:Why mid-summer productivity breaks might be sabotaging your flow (and what to do instead)The exact revenue my evergreen funnels generated during my low-energy monthThree major behind-the-scenes projects happening in my business right nowHow to build systems that support you when your creativity is playing hide-and-seekThree practical steps to automate your business (that you can tackle when your brain comes back online)Why beating yourself up about summer slumps only makes things worseResources Mentioned in this Episode:Tonic Website Themes: https://tonicsiteshop.com/ Rebel and RISE (Katie's ShowIt services): https://rebelandrise.coKit Email Marketing: https://gemmabonhamcarter.com/kit Your Next Steps:Work with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show
Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZsApply to Work with Voics: https://www.voics.co/schedule-youtubeGuest: @RyanClogg (00:00) How Ryan Made $70M in Sales(03:17) Phone Sales 10X'd Their Revenue?(06:59) Paid Ads, Funnels, and the Power of One Offer (11:46) What Happens When Funnels Plateau (17:27) Why Tracking Metrics is Important (23:13) Volume vs. Quality: Challenges with Organic, Virality & Affiliates (26:46) How to Build an Effective Sales System(33:08) Internal Sales vs. Agency Sales(39:04) How to Keep Your Closers Booked(46:40) Optimizing the Sales Funnel(50:11) Global Sales Ops Processes (57:17) Paid vs. Organic Funnels(59:53) Tracking Funnels by Source, App Type & Intent (01:09:58) Why Margins Dropped Despite Growing Revenue (01:13:36) What Broke the Business in Q3 (01:19:16) How Ryan Rebuilt: Habits, Health, and Mindset (01:23:29) Why He Left Puerto Rico After 3 Years (01:28:12) Building for Depth, Not Just RevenueSupport the show
If you've ever felt unsure about what content to give away for free and what to charge for, this episode is for you. As a health professional in today's world - knowing how to connect with people online is essential. You need to first understand the difference between free and paid content and how it works in your business to generate leads and get more people signed up for your programs and to work with you consistently. In this episode, Stephanie breaks down how to strategically structure your content so each piece, whether it's a free guide, a $27 ebook, or your core program offer, serves a specific purpose in moving leads from curious to committed. She shares real-life examples from her own journey as the Internationally Known IBS Dietitian, including how she turned a self-published book into a high-converting low-ticket offer that sold every day and led buyers into her full program, without needing sales calls or DM convos. Registration is now open: The Build Your Digital Practice Bootcamp happening August 25 to 29. You'll learn how to create a powerful 3-piece Scalable Offer Suite using the exact strategies from this episode and walk away with a clear, customized roadmap for your digital practice. Get your ticket for 50% off - training.theleveragedpractice.com/bydpbootcamp
Starting a podcast to grow your business? Hold up. Before you default to that classic interview format everyone seems to be doing, let's talk strategy.I recently had a coaching call where this exact topic came up, and it got me fired up because I see so many course creators and coaches launching podcasts without a clear purpose—just copying what they see others doing and wondering why it's not converting into sales.This episode isn't just about podcast formats; it's about getting crystal clear on your actual goals and building a strategy that serves YOUR vision, not someone else's. Whether you're planning your first episode or six months deep wondering why nothing's happening, this one's for you.I'm breaking down the real advantages and pitfalls of interview versus solo episodes, when each format makes sense, and why most course creators should be anchoring their shows in solo content if they want to see serious business growth. Plus, I'm sharing the pattern I see over and over again that's killing conversion potential.What You'll Learn:Why interview episodes might be sabotaging your sales (even if they feel easier)The advantages of solo episodes for building your personal brand and authorityWhen interviews actually make sense for your business goalsHow to strategically mix both formats without losing focusThe core principle you need to apply everywhere in your business, not just podcastingSpecific questions to ask yourself to align your strategy with your actual goalsYour Next Steps:Watch my new AI workshop to learn how I built a custom set of AI Assistants to help me run my business: https://www.gemmabonhamcarter.com/aiworkshopWork with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show
Are you spending more on ads but not seeing a rise in patient bookings? You might be losing leads, not leads lacking. In this episode of Online Marketing For Doctors TV and Podcast, we reveal three easy-to-implement strategies that help you book more patients—without increasing your advertising budget.
If you're creating hyper-specific content focused on direct selling and wondering why your posts aren't performing like they used to, you're probably skipping 2 crucial parts of your social media funnel. In today's episode, I'm breaking down something controversial: not every piece of content is meant to convert immediately! I know that sounds crazy when you're trying to grow your business, but hear me out. With how social media algorithms have evolved, the old strategy of making every post a direct pitch to your offer just isn't working anymore. I'm sharing my A-B-C framework for social funnels that's helped me build my seven-figure design agency. Most entrepreneurs are obsessing over the bottom of the funnel (conversion) while completely ignoring attraction and building content—which is why their audience isn't engaging and their sales calls aren't booking. You'll discover why your content needs to move people from audience member to follower to community member before they're ready to buy, how to create attraction content that's general enough to bring new people in but specific enough to stay relevant to your brand, and why the building phase is where most people confuse connection-building with direct selling. Plus, I'm revealing why I take most of my conversion content off social media entirely and into email sequences, private podcasts, and sales calls where people are actually ready to buy. In this episode, we're chatting about: • The A-B-C social funnel framework • Why direct selling content doesn't perform • The building phase mistake • Moving conversion off social media Connect with me: Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
Nina Clapperton went from hating her job as an estate law clerk to building a seven-figure business through SEO—and she did it by completely ignoring what most "experts" tell you to do. Instead of chasing algorithms and obsessing over backlinks, she focused on something revolutionary: actual humans. Her audience-first approach to SEO has helped her grow blogs to 50,000 sessions in six months and scale to six-figure monthly income. Today, she's sharing how to build SEO sales funnels that guide prospects from "What's SEO?" to "Take my money!" without relying on social media burnout or algorithm guessing games. If you're tired of creating content that ranks but doesn't convert, this conversation will flip your entire approach upside down. https://www.theagentsofchange.com/594 Research on comics vs. traditional text comprehension: https://onlinelibrary.wiley.com/doi/10.1111/cogs.70081 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
In this episode, Stephanie breaks down one of the most common mistakes health professionals make when trying to grow their online programs: running ads too early. If you've ever thought, “Maybe I just need to run ads to make more sales,” this conversation is for you. You'll learn why ads don't fix sales problems and what you need to have in place before you invest a dollar into paid traffic. Stephanie shares the proven 3-part offer suite that helps health professionals attract leads, build trust, and convert more clients into their signature programs with or without ads. Whether you've launched before or are just getting started, this episode will show you how to build a system that actually sells. In this episode, you'll learn: What ads really do (and why they amplify both success and failure) The 3-part offer suite you need to get more clients signed up for programs in your online health business How to guide cold leads into your program without relying on sales calls What to run your ads to - to make sure you're not wasting money Mentioned in this episode: Download the free guide: 27 Scalable Offers for Health Professionals Get on the early list for the 5-Day Build Your Digital Practice Bootcamp → DM “BOOTCAMP” to @theleveragedpractice
Most People Treat LinkedIn Like a Platform..... But It's Actually a Pipeline.If you're still treating your content like a “nice-to-have,” you're missing what it's doing:It's filling the top of your sales funnel.The right kind of content posted consistently and with a purpose isn't just about likes and impressions.It's about building the kind of trust, authority, and relatability that gets people to take action.Here's what that looks like in real life:Someone engages with your post? That's a signal. Message them. Ask what resonated.Someone votes on your poll? You've got data and a reason to follow up. Now you're having conversations, not cold outreach.Someone subscribes to your newsletter? Don't ignore it. Reach out. Thank them. Start building the relationship.This is how you move people from online to offline.From “scrolling” to scheduling.But it only works if you're showing up with content that teaches, shares, and connects without sounding like everyone else.That's why I'm such a fan of using text-based image posts, poll questions, and newsletter editions that combine your lived experience with smart structure.If you get this right, you'll never have to rely on cold DMs, pitchy connection requests, or spammy sales tactics again.Your content can do the heavy lifting.But only if you treat LinkedIn like the top of your funnel and not just another place to “show up.”
What if I told you that my biggest revenue day ever happened from a random guest bedroom in France with terrible lighting and zero Instagram-worthy vibes?Today I'm spilling the tea on how I went from being a complete webinar disaster to hosting my most successful one ever—and it had nothing to do with better tech or a prettier backdrop. It was all about getting my shit together before I even logged on.If you've ever felt like you're about to throw up before a big presentation, or maybe you've even sabotaged yourself by spiraling into self-doubt right before something important, this episode is going to give you the exact playbook I used to flip the script on those feelings. Because spoiler alert: I've had those feelings too.I'm taking you full behind-the-scenes on my journey from my very first webinar disaster in a Florida rental closet (yes, really) to hosting 2,000 people and having our biggest dollar day in business history. The secret wasn't perfect conditions—it was showing up as my best self regardless of the chaos around me.What You'll Learn:The 7-step confidence toolkit I use before any big business momentHow to prep your mindset days in advance (not just your slides)Why I stay the hell off social media on webinar dayThe power of "writing from the future" to program your brain for successHow movement and fresh air literally change your brain chemistryWhy dressing like you're closing a million-dollar deal matters (even if only your top half is on camera)The 15-minute dance party ritual that gets me into peak performance modeHow to visualize success in specific, measurable detailHow to adapt these strategies for podcast interviews, sales calls, going live, and moreResources Mentioned:AI Workshop: https://gemmabonhamcarter.com/aiworkshopGamma (slide creation tool): https://gamma.appYour Next Steps: Work with Me: https://www.gemmabonhamcarter.com/programs What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com Support the show
In this episode of The Leveraged Practice Podcast, Stephanie breaks down the real reasons low priced educational products and programs are a must-have in today's health business landscape. Whether you're a private practice owner, clinician, or health expert growing your business, this strategy helps you serve more people, build trust, and make daily sales without sales calls or high-pressure tactics. You'll learn: • Why low-ticket products are more necessary than ever • The 3 secrets to using them effectively in health-based businesses • Where to get the content for your low-priced educational product (hint: you already have it) • Real examples from Stephanie's past as the IBS Dietitian • How this fits into a larger funnel and buyer journey If you're looking to create more scalable income and deliver real impact, don't miss this episode.
This week, Leighann Lovely from Love Your Sales joins us to dive into what it takes to build a successful sales strategy. She and Dave explore actionable insights for sales professionals at every stage of their career—from rookies to seasoned pros. Together, they break down key topics like time management, effective scheduling, smart prospecting, and how to consistently deliver value to your prospects.
Everyone's obsessing over the "secrets" to hitting seven figures, but what if I told you the real secret isn't sexy at all? It's not some magic strategy or overnight hack—it's pure, unglamorous reps.After building my own sustainable seven-figure busines, I'm here to spill the tea on what it actually takes. Spoiler alert: it's not what the Instagram gurus are selling you.In this episode, I'm sharing three truths about my journey to seven figures that might sting a little but will totally shift how you think about building your business. From living off my husband's income in the early days to blogging for six years before launching my first course, these aren't the highlight reel moments—they're the real, behind-the-scenes grind that nobody talks about.If you're tired of chasing shortcuts and ready to embrace the process that actually works, this one's for you. Let's talk about what it really takes to build something that lasts.What You'll Learn:Why we lived off my husband's income during my first few years in businessThe unglamorous truth about blogging for six years before launching my first courseWhy I've never had a viral post and why that's actually been my superpowerThe difference between people who build sustainable businesses vs. those who flame outHow to accelerate your journey without skipping the essential repsWhy consistency beats intensity every single timeThe mindset shift that will change how you approach your business foreverYour Next Steps:Work with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show
If your clinic can't run without you… do you actually own a business—or just a very demanding job? In this episode of Online Marketing For Doctors TV and Podcast, we explore the unglamorous but powerful truth behind every scalable clinic: systems and SOPs.
In this episode of The Leveraged Practice Podcast, Stephanie shares how you can get clients signed up daily into your online programs, courses and products without sales calls. But instead connecting, nurturing and building relationships with your potential clients to help them make the decision to work with you. She'll walk you through the two key marketing strategies working today for health professionals. You'll learn: What kind of free content actually leads to sales The most common content mistakes health professionals make Why “sample selling” is key The exact funnel formula that brings in daily sales How a low price product can be transformative
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If your clinic can't run without you — do you really own a business, or just a stressful job? In this episode of Online Marketing For Doctors TV & Podcast, we reveal why SOPs (Standard Operating Procedures) are the unsexy yet essential ingredient for creating a scalable, sellable and hands-free practice.
In today's rapidly evolving sales landscape, lead generation remains a top priority for Chief Revenue Officers and sales leaders. But with the rise of AI, changing buyer behaviors, and an overwhelming array of tools and technologies, how can sales teams effectively navigate this complex terrain? In this episode of the Modern Selling Podcast, I sit down with Zach Jones, Chief Revenue Officer at TechnologyAdvice, to explore the cutting-edge strategies and tools that are reshaping the lead generation game. With over a decade of experience in scaling sales teams and driving revenue growth, Zach offers invaluable insights into the current state of B2B sales and marketing. Adapting to the New B2B Buyer Journey One of the most significant shifts we discuss is the changing nature of the B2B buyer journey. Zach highlights that: 75% of the buyer journey now happens before someone wants to talk to sales 86% of buyers start with a shortlist of vendors 92% of purchases come from that initial shortlist This means that awareness and early education are more critical than ever. Sales and marketing teams need to focus on getting on that shortlist through strategic content placement and engagement across various channels. The Rise of AI in Sales and Marketing Artificial Intelligence is not just a buzzword – it's reshaping how we approach lead generation and engagement. Zach shares eye-opening statistic: There's been a 240% increase in page views from ChatGPT to their websites since January This shift towards AI-driven content creation and research is changing how buyers find and evaluate vendors. Sales teams need to adapt their strategies to ensure they're visible and relevant in this new AI-powered landscape. From Funnel to Rooms: A New Perspective on Lead Nurturing Zach introduces an interesting concept of thinking about lead nurturing not as a funnel, but as two rooms: Prospects who are ready to talk to a vendor Prospects who are not ready The key is figuring out how to move prospects from the "not ready" room to the "ready" room. This approach requires a more dynamic and personalized marketing strategy, leveraging AI and intent data to create tailored experiences for each prospect. Actionable Takeaways for Sales Leaders Experiment with new technologies and strategies – don't be afraid to break things Focus on niching down and segmenting your audience for more personalized outreach Leverage AI tools to level the playing field and enhance your team's capabilities Align your sales and marketing strategies based on your target market and how they buy Consider implementing an Account-Based Experience (ABX) approach for enterprise sales As the B2B sales landscape continues to evolve, staying ahead of the curve is crucial. By embracing new technologies, focusing on personalization, and adapting to changing buyer behaviors, sales teams can position themselves for success in this dynamic environment. Timestamped Summary of this Episode: 00:00:00 The Rise of AI in Content Creation AI tools like ChatGPT are becoming increasingly popular for content creation and personalization. Marketers are focusing on delivering more relevant, timely messages to smaller, engaged audiences rather than high volume outreach. The shift towards AI-driven personalization is changing how companies approach lead generation and engagement. 00:01:07 Introducing Zach Jones: CRO of TechnologyAdvice Zach Jones, Chief Revenue Officer at TechnologyAdvice, shares his background and the company's role in connecting tech marketers with B2B buyers. TechnologyAdvice operates multiple digital media properties and offers services like content creation, digital advertising, lead generation, and buyer intent intelligence. 00:03:27 From Punk Pop to B2B Sales: Zach's Surprising Past Zach reveals his unexpected background as the frontman of a punk pop band in college. This experience, while not impressing his future wife, showcases Zach's diverse background before entering the B2B sales and marketing world. 00:05:19 Evolving Lead Generation Landscape The lead generation landscape is shifting due to economic changes and emerging technologies. Key trends include niching down to target smaller, engaged audiences, leveraging AI for personalization, and adapting to the changing demographics of B2B buyers, with millennials and Gen Z now dominating. 00:08:18 Adapting to Modern Buyer Journeys Marketing and sales teams are adapting to new buyer journeys by embracing diverse media channels like podcasts, YouTube, and newsletters. The focus is on meeting buyers where they are and providing relevant content throughout their decision-making process, rather than relying solely on traditional lead generation methods. 00:10:11 Effective Sales and Marketing Tools While some companies are cutting back on tools, certain platforms like Sixth Sense and ZoomInfo continue to deliver ROI. The trend is moving towards efficiency and proven value rather than accumulating multiple tools. New opportunities in forums, Reddit, and connected TV are emerging as ways to engage buyers. 00:12:50 Key Metrics for Evaluating Tools CROs should prioritize usage and adoption rates when evaluating tools. Pipeline generation and productivity improvements are also crucial metrics. The focus should be on how tools increase efficiency and drive tangible results rather than just adding more features. 00:17:37 Intent Data and Personalized Engagement Leveraging intent data and behavioral analytics is crucial for identifying and engaging high-potential leads early in the buyer's journey. TechnologyAdvice is developing an AI-driven "intent to lead" model that creates personalized, timely outreach based on prospect behavior across their ecosystem. 00:32:40 Rethinking the Sales Funnel The traditional sales funnel concept is evolving into a two-room model: prospects are either ready to talk to a vendor or they're not. The focus is on moving prospects from "not ready" to "ready" through personalized, dynamic marketing across various channels and touchpoints. 00:36:42 Tailoring Strategies to Audiences and Verticals There's no one-size-fits-all approach to sales and marketing strategies. Leaders must consider factors like product type, sales motion, and target market to determine the most effective channels and tactics. Account-based experience (ABX) is becoming increasingly important for enterprise sales. 00:40:18 Advice for CROs: Experiment and Personalize CROs should focus on testing new approaches, leveraging AI, and personalizing experiences for target accounts. The key is to be willing to experiment, niche down, and use available tools effectively to stand out in a competitive landscape. Follow Us on: · LinkedIn · Twitter · YouTube Channel · Instagram · Facebook You might also like: · FlyEngage - Social media AI engagement tool. · FlyPosts - Thought leadership AI post generator tool. · FlyMSG - Auto text expander (Try it out here for free). · FlyMSG Sales Pro for Individuals: On-demand sales training for individual sellers. · FlyMSG Sales Pro for Teams: On-demand sales training for sales teams for prospecting. Install FlyMSG for free: · As a Chrome Extension. · As an Edge Extension.
Now on Spotify Video! Are your sales funnels silently killing your conversions? Hala Taha was thriving on LinkedIn. Her courses were selling out, and each launch generated more revenue than the last. Then sales suddenly dropped. She spent $30,000 on ads trying to fix it but got nothing in return. That's when she realized her sales funnel was broken. In this episode, Hala shares the exact system she used to rebuild her funnel, scale her business, and turn cold leads into loyal customers. She also reveals how Teachable helps entrepreneurs streamline their sales process and drive consistent growth. In this episode, Hala will discuss: (00:00) Introduction (01:40) Her Journey to Sales Funnel Mastery (07:03) Understanding the Core Sales Funnel Stages (14:48) Why Email is Digital Gold for Your Business (19:23) Creating Effective Lead Magnets with Teachable (23:32) The Three Keys to Slay Your Messaging While Selling (39:28) Buyer Psychology and the Power of Value-Selling (53:19) How to Sell Irresistible Offers That Convert (1:00:07) How Teachable's AI Simplifies Course Creation (1:05:45) Optimizing Your Funnel for Business Growth (1:25:39) Upsell Smartly: Sales Strategies to Retain Customers Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Get Teachable Builder Plan FREE for 1 Month: youngandprofiting.co/teachable Download This Presentation: yapmedia.com/sales Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Online Selling, Economics, E-commerce, Ecommerce, Negotiation, Prospecting, Persuasion, Inbound, Account Management, Scale, Sales Podcast
Your audience is getting smarter about launches! If you're still using the same old strategies, you're probably wondering why your results aren't what they used to be. In today's episode, I'm breaking down the five non-negotiable elements you need for a record-breaking campaign in today's competitive landscape. The truth is, buyers are picking up on cues. They know when you're launching the same offer repeatedly, and they're developing launch fatigue from back-to-back sales cycles with no breathing room. The solution isn't to launch less or give up on campaigns entirely. It's about elevating your approach with creativity and strategy. I'm sharing the exact framework I use: campaign themes that make each launch memorable re-engagement periods that build genuine community (not just sales funnels) platform personalities that create exclusive content experiences visuals that actually match your value and price point true exclusivity that you actually follow through on. This isn't about working harder - it's about working more creatively and strategically to cut through the noise. In today's episode, we're chatting about: • Why buyers are getting smarter about launch patterns (and how to stay ahead) • The campaign theme strategy that makes repeat launches feel fresh and exciting • How to use re-engagement periods to build lifetime value, not just quick conversions • Why platform personalities prevent content fatigue and increase engagement • The exclusivity framework that creates genuine urgency without manipulation Connect with me: Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven't talked about how you can create an SEO Funnel. Until now. Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising. Most of us understand the sales funnel where we've got our cold, warm, and hot traffic filtering down the funnel to the purchase goal. You can apply that same method of thinking to SEO. Listen in as our Inner Circle SEO Coach, Sarah walks us through the steps. Start building your SEO Funnel, and build up more high quality traffic for free. Ready to get more organic traffic? Our SEO for Ecommerce Course is now open. In the Course, you'll learn how to build a powerful SEO Funnel that will consistently grow your organic traffic and sales. This course is exclusively for Ecommerce store owners, and comes with 2 months of Expert support. Enrollment is limited, so get in now: https://classroom.thesocialsalesgirls.com/seo-for-ecommerce Get Simple SEO for Store Owners for FREE here: https://learn.thesocialsalesgirls.com/simple-seo-for-store-owners-guide/
Send us a text! (Your number stays private)Do you view sales funnels as some kind of sleazy marketing trap, or think they're way too complicated to even attempt? That's exactly why I recorded this episode. I'm breaking down what nobody tells you about sales funnels: that they can actually be simple, ethical, and—dare I say it—kind of fun to build. If you've ever avoided funnels because they felt overwhelming or a little gross, this conversation is going to change your mind.I share how to create a values-aligned funnel using tools like Kit and Elementor, without relying on fake urgency or manipulative tactics. With practical tips on lead magnets, landing pages, and email sequences that serve, you'll walk away feeling confident and ready to build a funnel that actually works!02:27 - What a sales funnel actually is, and examples of what an effective (and simple) one looks like07:32 - Ethical vs. unethical sales funnel tactics09:51 - Four essential things you need for creating a sales funnel that converts13:47 - What you should sell in your sales funnel and why15:22 - Specific action steps for creating your first sales funnelLinks & Resources:The Savvy Funnel Starter KitKit - affiliate linkElementor - affiliate linkThriveCart - affiliate linkEpisode 72, What is a Funnel? A Simple Guide for TPT SellersEpisode 117, Launching Your Funnel Without the Stress [Funnel Series]Let's Get (and Keep) Your Funnel Converting [Funnel Series]Follow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode153 Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business. Get more freedom and less stress ➡️ watch now at kristendoyle.co/training Check out my Everything Page at https://kristendoyle.co/everything
What if 3,000 TikTok followers were all you needed to create a $60K month? Mouthy bartender turned mouthy millionaire in her first year, Nicole Cherie Hesse has lots of unpopular unicorn opinions to share…and in this episode breaks down what happens when you mix magnetic content with a unicorn funnel that actually converts.Anything but conventional, Nicole paved a path to seven figures using existing skills from her colorful life as a kick-ass bartender. By repositioning what she already knew into the online coaching industry, she catapulted to the 1% overnight.This podcast details the adventures she's had along the way and is sprinkled with helpful AF unicorn hacks to help you to follow in her unicorn hoof prints.Whether you are a bartender who wants to unlock another revenue stream or an experienced entrepreneur looking to scale to six figure months, Nicole will f*ck you up in all of the best ways. Take off your pants and get your ass to the podcast this and every week to level up and crush your unicorn goals. Join her FB group to fully immerse yourself in Wonder World, your future self will thank you…UNICORN CLIENT ATTRACTION SECRETS For even more money-making strategies, hop on over to the Facebook group! Ready to attract unicorn clients!? Book a call with the Wonder Team!And as always, for more trouble go to Real Unicorns Don't Wear Pants!
Welcome back to the Good Girls Get Rich podcast. I'm your host, Karen Yankovich. Ever feel like you have to post 87 times a day just to stay relevant on LinkedIn? Honey, no more. In this episode, I'm peeling back the curtain on the hidden features of LinkedIn that close high-ticket deals while you're at the beach (yes, I said beach — you know that's my soul place). We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. About The Episode and Highlights: How to set up your Featured Section so it funnels eyeballs to exactly where the money is — your offers, your booking link, your thought leadership. Why your LinkedIn Newsletter is a low-key SEO powerhouse that emails your brilliance straight into inboxes without you lifting an extra finger. The overlooked magic of the Services Section — your personal LinkedIn storefront that screams “I'm open for business and worth every penny.” Let's get real: More posts don't equal more clients. Smart, strategic LinkedIn breadcrumbs do. And today, I'm giving you permission to ditch the posting hamster wheel and build a six-figure invisible funnel instead. Key Takeaway: LinkedIn is not TikTok. It's not your job to entertain the masses — it's your job to attract decision makers ready to pay you well for your expertise. These three features do that heavy lifting for you. Homework: Pick ONE of these three LinkedIn features this week. Polish it up. Make it magnetic. Then watch what happens. Magical Quotes From The Episode: "LinkedIn is not here to entertain strangers — it's here to position you to attract aligned decision makers." "Your Featured Section is clickable proof of your expertise. Confused minds don't buy — so keep it clear and intentional." "I want you building an invisible sales funnel that works while you're sitting on the beach — that's real LinkedIn strategy." "More posts don't equal more clients. Smart positioning does. That's where your six and seven-figure contracts come from." Resources Mentioned In the Episode: Connect with me on LinkedIn: Karen Yankovich — and peek at how I do this for myself. Follow me on Instagram: @karenyankovich Book a clarity call with me if you want my eyeballs on your LinkedIn funnel — I LOVE these calls. Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show! Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict
Come meet Vince and the SPF Team at his Live Mastermind Event, July 18-19. Tickets are selling fast. Click below to learn more:https://events.vincegabriele.com/july2025 In this episode of Business Secrets for Gym Owners, Vince shares a powerful, real-time example of leveraging joint ventures to grow a gym business. He walks through a coaching session with a new gym owner launching from his garage to his first gym location, tapping into a golden partnership opportunity with his wife's dance studio. Vince breaks down the email campaign he personally wrote for this joint venture, highlighting the storytelling, offer structure, and copywriting nuances that make it effective. He also dives into using ChatGPT to generate hyperlocal joint venture lists, emphasizing that while ads are great, nothing beats the power of strategic alliances. The episode wraps up with a passionate pitch for the upcoming July Mastermind event and a heartfelt message about personal growth, mindset, and building a business that creates freedom. 5 Key Points:The Power of Hyperlocal Joint Ventures:Vince showcases a live example of partnering with a dance school (owned by the gym owner's wife) to drive pre-sale signups, proving that trusted community relationships can outperform cold ads.Crafting Irresistible Offers Through Storytelling:He shares the exact email he wrote in the wife's voice, using humor, relatability, and scarcity to make the offer compelling (75% discount for the dance school's parents).ChatGPT as a Business Development Tool:Vince gives his exact ChatGPT prompt to generate a highly targeted list of potential joint venture partners, making the once tedious "angel list" process much faster and more productive.Strategic Partnerships Trump Paid Ads Alone:While paid ads are useful, Vince drives home that joint ventures often bring in higher-quality leads, better conversion rates, and stronger community ties.It's About More Than Just Business Growth:The episode closes with a heartfelt reminder that gym ownership is about creating a better life—more freedom, more involvement with family, and becoming the best version of yourself, not just stacking cash. Come meet Vince and the SPF Team at his Live Mastermind Event, July 18-19. Tickets are selling fast. Click below to learn more:https://events.vincegabriele.com/july2025 If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!