Podcasts about SEO

A study by SEO tools company SE Ranking found that Google's AI Overview relied heavily on YouTube channels as “trusted medical sites” over traditional medical sites to pull information to answer user queries. Is this a cause for concern and should the company be more transparent on where its AI tools are pulling answers from? Robb shares his experience with Samsung's Dex since getting back from CES. Is it ready to replace his main laptop? Tesla says it will stop producing the Model S and Model X to free up factory space for its Optimus humanoid robots. Starring Sarah Lane, Tom Merritt, Robb Dunewood, Tasia Custode, Len Peralta, Roger Chang, Joe. To read the show notes click here! Support the show on Patreon by becoming a supporter!

In this special episode, Joe and Robert answer all the questions from the This Old Marketing audience.  How do backlink strategies (SEO) and citations (AEO) work together, and what unified content strategy can help brands earn both? In the age of GEO, how should membership organizations decide what content to keep free versus behind a paywall, especially when balancing search visibility with exclusive expert value? As AI takes over more execution, will small businesses and solopreneurs still need and pay for human marketing strategy, and how can independent consultants differentiate and stay relevant in an AI-first world? Did the Netflix series about the Dallas Cowboys Cheerleaders measurably impact the team's brand or game viewership, and is it a model for how entertainment content can elevate a sports franchise's marketing? Should marketers clearly separate "content marketing" (audience-building) from "sales enablement content" (purchase support), and does lumping them together lead to bad strategy and wrong KPIs? If you were starting from zero today, with AI flooding every channel, what would you build first to create real audience trust and attention over the next five years, and what would you completely ignore that most marketers are still chasing? Thanks to all of you for your questions and support. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

#763 What happens when your business is working… but suddenly feels harder than ever? In this episode, host Kirsten Tyrrel sits down again with Hope Trory of HopeWorksDesign.com to unpack the messy middle of entrepreneurship — when leads are coming in, clients are paying, and you're suddenly balancing delivery and marketing at the same time. Hope shares how to use client feedback (and their exact language) to sharpen your messaging, improve onboarding/offers, and increase retention — plus why memberships can be co-created without overbuilding. They also dig into the power of simple, reliable systems (not just “shiny” AI tools) to lighten the load, and how to avoid time-sucking distractions like endlessly switching CRMs. Hope wraps by sharing her freebies, including the Accessibility Checklist (a win for accessibility and SEO) and her ACE Marketing Assessment to pinpoint what to focus on next! What we discuss with Hope: + The “messy middle” phase + Balancing leads and delivery + Using client language in marketing + Feedback-driven offer improvements + Memberships without overbuilding + Simple, reliable systems + Avoiding shiny-tool distractions + Automations that save time + Retention before new leads Thank you, Hope! Check out HopeWorksDesign at HopeWorksDesign.com. Get the free Accessibility Checklist. Take the free ACE Marketing Assessment. Follow Hope on LinkedIn. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Joshua (Josh) Hanosh is the Co-founder and Vice President of Three29, a Sacramento-based digital marketing and web development agency that helps B2B companies achieve results through data-driven websites, SEO, pay-per-click advertising, and branding strategy. With over 15 years of experience, Josh has guided Three29 in working with a wide range of clients and successfully grew his agency to a team of 12 before merging with another firm, further expanding the brand's capabilities. In this episode… Getting found online used to be about keywords and rankings. Now, it's about whether AI even knows you exist. So as search behavior shifts from blue links to direct answers, how do businesses make sure they're still the ones being recommended? For Josh Hanosh, the key lies in understanding that AI search isn't just a new channel, it's a new mindset. Drawing from his experience as a digital marketing strategist, Josh explains that people now trust AI like a knowledgeable friend, asking it who to hire and what to do next. The businesses that win are the ones clearly signaling expertise, credibility, and relevance in ways machines can easily understand, which ultimately changes how trust is built online. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Joshua (Josh) Hanosh, Co-founder and Vice President of Three29, to discuss how to get found in AI search. You'll learn how AI is reshaping buyer behavior, why generative engine optimization matters more than rankings, and how websites need to evolve for humans and bots. Josh also shares advice on using PR and authority signals to boost AI visibility.

In this Marketing Over Coffee: Learn about coding tools being used for business, scaffolding, AI agents and more! Direct Link to File Winter grips New England – John biohacks with sauna Claude Cowork spun off from Claude Code – Trust Insights Livestream on Claude Cowork Constant Contact acquires Jay Schwedelson’s GURU virtual email event My […] The post Now with More Claude CoWork, GURU Acquisition, and AI Agents! appeared first on Marketing Over Coffee Marketing Podcast.

Time to bring back a word you probably don't use enough in your business: quotas. In this solo episode, Bradley breaks down why setting specific, measurable, time-bound performance goals for your team isn't just a sales concept—it's a clarity tool that transforms how you coach, manage, and drive results across your entire organization.Key Takeaways"How did your sales team perform as a percent to quota in January? If they had to sell 50 widgets and they sold 55, they were over 100% to quota."Setting defined timeframes and defined outcomes creates the foundation for effective coaching and accountability. When your team knows exactly what's expected, you can coach them toward specific targets instead of vague goals like "do more."Visit BlueprintOS.com to learn about the 2026 Above The Business Workshops, our coaching programs, and resources designed specifically for small business owners who want to build systematic, scalable operations that don't require your constant presence. Thanks to our sponsors...Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch. Autopilot Recruiting helps small business owners solve their staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every single business day - optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media and local communities. With their continuous, hands-off recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates, all without paying any hiring fees or commissions. More money & more freedom: that's what Autopilot Recruiting help business owners achieve. Visit https://www.autopilotrecruiting.com/ and don't forget to mention you heard about us on the Above The Business podcast. Direct Clicks is built is by business owners, for business owners. They specialize in custom marketing solutions that deliver real results. From paid search campaigns to SEO and social media management, they provide the comprehensive digital marketing your business needs to grow. Here's an exclusive offer for Above The Business listeners: Visit directclicksinc.com/abovethebusiness for a FREE marketing campaign audit. They'll assess your website, social media, SEO, content, and paid advertising, then provide actionable recommendations. Plus, when you choose to partner with them, they'll waive all setup fees. About Above The Business: Above The Business is hosted by Bradley Hamner, founder of BlueprintOS, and focuses on helping small business owners transition from Rainmaker to Architect. Each week, Bradley shares frameworks, interviews successful entrepreneurs, and provides actionable insights for building businesses that run without you. Whether you're doing $300K or $3M in revenue, this show will help you get above your business and design the systems you need to scale.

Content updates drive measurable traffic recovery for enterprise SEO teams. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks powering discovery across Google and ChatGPT over seven years of proven results. He outlines traffic-based content refresh signals that consistently deliver higher performance than original articles, plus systematic monitoring approaches that alert teams when content falls off performance cliffs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A brand that doesn't line up is a silent sales killer. We dig into why readers make snap judgments in under a second, how confusion and inconsistency create friction, and the small, practical moves that turn browsers into buyers. Think of branding as a trust filter: the clearer your patterns, the faster the “yes.”We start with the highest leverage fix—your bio. Using a simple four-line framework, we show how to match voice to genre, humanize your profile, and direct readers to a next step. From there, we tackle a deceptively powerful change: one clear, current photo everywhere. In a world of spammy accounts and AI noise, visual consistency signals “this is real,” boosting recognition and engagement across Amazon, your site, newsletters, and social.Then we sharpen your book description so it stops burying the lead. Open with the promise and stakes, align tone to category, and mirror the best version across your retail page and website. We move into visual cohesion with a lightweight (and easy to implement) brand kit. You'll hear why evergreen banners can save you work, how to align promo assets to the book's typography, and what makes a series instantly recognizable at thumbnail size.Finally, we unlock Amazon Author Central's underused fields—From the Author, From the Inside Flap, and more—to deepen connection and feed the algorithm with relevant, brand-aligned copy. Overwhelmed? Use our 1% rule: make one improvement per week. Update the bio, unify the photo, polish the hook, build the brand kit. These small, steady steps compound into trust, discoverability, and sales.If this helped, subscribe, share with an author friend, and leave a quick review. Tell us the first 1% change you'll make, and text “podcast” to 888-402-8940 with your questions and ideas.Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll!

Are you making marketing mistakes that are quietly sabotaging your booking calendar? In this workshop-style episode, we're diving deep into the seven most common marketing mistakes photographers make—and I'm challenging you to get honest about where you're thriving and where you need to level up. Plus, I'm sharing what I've been working on behind the scenes for the last few months that's going to change everything for your 2026 marketing strategy.In this episode, you'll discover:The #1 marketing mistake that's making you blend in with every other photographer (and how to stand out instead)Why hiding behind your logo and pretty pictures is costing you bookings—and what to do about itThe truth about SEO strategy and how it can literally book clients while you sleepHow to create a marketing system that fits your real life as a busy photographer, not the other way aroundIf you're tired of feeling invisible online, relying solely on referrals, or wondering why your marketing just isn't working, I have the solution for you. Join me inside Market Like a Tog, my brand-new marketing membership designed specifically for photographers who want to market with confidence and ease.For just $50/month, you'll get plug-and-play monthly content calendars, ready-to-send email templates, reel scripts and ideas, monthly coaching calls with me, AND a free social media audit. Stop spinning your wheels and start marketing like the successful photographer you're meant to be.Get all the details and join today at brookejefferson.com/membership Grab what you need!

Let's be real: are you creating content everywhere but connecting with no one?Posting daily, showing up on multiple platforms, but your audience isn't growing. Your email list is stagnant. And the profit you thought would follow? It's not there.Here's the hard truth: you might be building your entire business on borrowed land.That's exactly what happened to today's guest, Jenny Melrose. She had 660,000 followers on Google+. Then one day, the platform shut down and she lost every single one of them. That painful lesson completely transformed how she builds audiences—and it's why she's here to share what actually works.Jenny is a former reading specialist turned marketing strategist, author of Influencer Entrepreneurs, and host of the Influencer Entrepreneurs podcast. She's been building online businesses since 2009 and has weathered every major shift in the digital landscape.In this conversation, we dive into her PACK framework for standing out authentically, why your personal brand is your greatest defense against AI, how to create one piece of content and repurpose it into multiple formats, and why your email list is the only audience you truly own.If you've ever felt invisible online despite showing up everywhere, or wondered how to use AI without sounding generic, this episode will change how you build your business.Get ready for systems, strategy, and the wake-up call you need about where you're investing your energy online.What You'll Learn:The PACK framework: Positioning, Authenticity, Confidence, and Kindness (and why each matters more than ever)How to find your unique positioning by looking at your real life experiences and the problems people already come to you forWhy complete flexibility in your business will actually drive you insane (and what to do instead)The content creation system that starts with keyword research and ends with SEO-optimized blog posts, podcast episodes, and YouTube videosHow to use AI effectively: as a brainstorming assistant, outline creator, and editor, without losing your unique voiceHow to stop comparing yourself to that 35-year-old making millions (and be kind to yourself instead) Hosted on Acast. See acast.com/privacy for more information.

Apoorv Sharma is an AI SEO strategist, co-founder of Derivate X, and a leader in AI-first marketing for SaaS and tech companies. Based in Bangalore, India, Apoorv helps brands navigate the rapid shift from traditional search engines to LLMs and AI platforms like ChatGPT and Gemini. By optimizing content for AI visibility instead of just Google rankings, he empowers organizations to appear where modern buyers make decisions. Known for his hands-on, research-driven process, Apoorv guides clients through the evolving world of AI search and digital discovery, helping them future-proof their presence, drive revenue, and adapt to the pace of technological change. https://youtu.be/Oh_O7PFdz9Y In this episode of Marketer of the Day, Apoorv joins Robert Plank to reveal the new playbook for AI SEO. He explains how business owners can adapt to shifting search patterns, why top-of-funnel content is fading, and the steps needed to win in AI-driven rankings. Discover the real challenges behind AI SEO: from accidental brand confusion and overcoming search system quirks to navigating a price-sensitive market and justifying the investment. Apoorv shares actionable strategies for targeting long-tail queries, associating SEO efforts with revenue, and continuously adjusting content and positioning to stay ahead as AI reshapes how buyers find and trust solutions online. Quotes: “Search behavior is shifting so fast, even people who don't know English are using ChatGPT more than Google.” “SEO without clarity is just wasted money.” “The top of the funnel is almost dead. Focus on the middle and bottom; those are your lowest-hanging fruits.” “AI SEO isn't just about rankings; it's about training the librarian so your content gets recommended to the right buyers.” Resources: Derivate X (official site) Apoorv Sharma on LinkedIn

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Tired of starting the year with big marketing goals and slipping back into guesswork by spring? We're laying out a simple, durable framework to end random acts of marketing and build steady momentum into 2026, designed specifically for design and remodeling professionals who need results without burnout.We break down the five pillars that keep your pipeline healthy: a rock-solid foundation with clear ideal client targeting and a trustworthy website, focused visibility where your clients actually are, real authority through case studies and PR, steady nurture that turns interest into action, and a clean sales process that converts projects without pressure. You'll hear why short sprints on social, SEO, or ads rarely stick, and how a quarterly plan gives you time to execute well, measure honestly, and improve with each cycle.Together we map practical examples you can copy: polishing your home, services, and portfolio pages; keeping Google Business Profile fresh with reviews and updates; setting a weekly rhythm on one primary social channel; turning finished projects into pitchable case studies; and launching a simple monthly email that educates and builds trust. We also dig into intake scripts, proposals that set expectations, and the accountability systems that protect your marketing time when client work gets busy.If you've tried before and stalled, you're not alone—and you're not done. Steal the quarterly structure, apply the five pillars, and give each tactic enough runway to compound. Subscribe, share this with a colleague who needs a sane plan for 2026, and leave a quick review to tell us which pillar you'll focus on first.If you would like to get the links and show notes for this episode, click on the link below:​www.designerdiscussions.com/episodes/episode-159-How-to-Stop-Random-Acts-of-MarketingTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business. Join us for our Academy sessions and workshops: https://app.gohighlevel.com/v2/preview/ZSwvvC5WwqxlumxrUtzvDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

¿Está Apple volviendo a sus raíces? En este video analizamos el terremoto interno que está sacudiendo Cupertino a inicios de 2026. La reciente incorporación de Sebastiaan de With (el genio detrás de la app Halide) al equipo de Human Interface es solo la punta del iceberg de un cambio mucho más profundo. Tras la salida de Alan Dye hacia Meta y el ascenso de Stephen Lemay —un veterano de la era de Steve Jobs conocido internamente como "Margaret"—, Apple parece decidida a abandonar la complejidad visual para recuperar la simplicidad funcional que la hizo legendaria. El Fichaje Estrella: Por qué la llegada de Sebastiaan de With es vital para el futuro de la fotografía y la interfaz pro en el iPhone. La Vieja Guardia al Poder: Quién es Stephen Lemay y por qué su liderazgo emociona a los puristas del diseño de Apple. El Factor John Ternus: Analizamos cómo el jefe de hardware ha tomado el control total del diseño de software y hardware, consolidándose como el heredero indiscutible de Tim Cook para el puesto de CEO. Adiós al Liquid Glass: ¿Es este el fin de las interfaces confusas? ¿Veremos una nueva época dorada del diseño o es solo una estrategia de sucesión? ¡Déjanos tu opinión en los comentarios! #Apple2026 #JohnTernus #SebastiaanDeWith #AppleDesign #SteveJobsLegacy #TechNews #iPhoneUI #AppleCEO #Innovacion #Cupertino https://seoxan.es/crear_pedido_hosting Codigo Cupon "APPLE" PATROCINADO POR SEOXAN Optimización SEO profesional para tu negocio https://seoxan.es https://uptime.urtix.es PARTICIPA EN DIRECTO Deja tu opinión en los comentarios, haz preguntas y sé parte de la charla más importante sobre el futuro del iPad y del ecosistema Apple. ¡Tu voz cuenta! ¿TE GUSTÓ EL EPISODIO? ✨ Dale LIKE SUSCRÍBETE y activa la campanita para no perderte nada COMENTA COMPARTE con tus amigos applelianos SÍGUENOS EN TODAS NUESTRAS PLATAFORMAS: YouTube: https://www.youtube.com/@Applelianos Telegram: https://t.me/+Jm8IE4n3xtI2Zjdk X (Twitter): https://x.com/ApplelianosPod Facebook: https://www.facebook.com/applelianos Apple Podcasts: https://apple.co/39QoPbO

[THE DISTINCTIVE EDGE CLIENT CASE STUDY] In this episode, Meg sits down with Leah Bryant, Podcast Growth Strategist and Coach, to talk about how clarifying her messaging—and fully owning her distinctive edge—helped her book multiple podcast audits and full podcast launches in a matter of weeks. Leah shares the honest reality of being five years into business, having already experienced success, and still realizing something was missing. After transitioning from an agency model to a solo business, Leah knew she was good at what she did—but wasn't clearly articulating why she was different in a saturated market. Inside this conversation, Leah breaks down how leaning into her background as a former fraud investigator (yes, really) changed everything—from her confidence to her conversions. If you've ever thought, "I know I'm good at what I do, but my message isn't landing," this episode is for you. In this episode, we cover: Why Leah almost didn't invest—and what helped her make a grounded, confident yes How podcast SEO can turn a show into an actual revenue-generating asset The mistake most podcasters make when trying to grow (and why tips alone don't convert anymore) How Leah transitioned from an agency voice to owning her voice as the brand Why owning your background and pattern-recognition skills builds instant trust What shifted when Leah stopped "sounding like everyone else" and showed more personality How clarity in messaging led to booked audits, paid launches, and inbound clients Why confidence—not just strategy—is the real multiplier in sales Quotes you'll hear echoed: "I knew I was good at what I did—I just wasn't owning it." "I was burned before, and I didn't want another program collecting dust." "Once I started being myself, everything shifted." Connect with Leah Bryant Website: https://leahbryantco.com/  Leah's Podcast: https://leahbryantco.com/podcasting-problem-solver/ Leah's Instagram: https://www.instagram.com/leahbryant_co/  Want to apply for The Distinctive Edge? DM Meg on Instagram @MeganYelaney or apply at https://meganyelaney.com/tde    

In this episode of the Marketing Club on Clubhouse, host Favour Obasi-ike, MBA, MS discusses "Social Business: LinkedIn SEO Best Practices with Marketing Tactical Strategies". The conversation, with industry friends and guests Jolanta, Celeste, and David Baker, delves into the nuances of optimizing your LinkedIn presence to increase visibility and build a strong personal brand. The episode covers a range of topics, from the importance of a clean and professional LinkedIn profile URL to the strategic use of LinkedIn features like newsletters and polls. The speakers emphasize the long-term value of content creation, the significance of building an email list, and the power of leveraging AI tools to enhance your marketing efforts.This podcast episode is packed with actionable advice for anyone looking to leverage LinkedIn for business growth and personal branding and social business building.Learning TopicsLinkedIn Profile Optimization: Learn how to optimize your LinkedIn profile for maximum visibility, including the importance of a clean URL and a well-crafted headline.Content Strategy: Discover effective content strategies for LinkedIn, including the use of polls, GIFs, and newsletters to engage your audience.The Power of Email Marketing: Understand why building an email list is crucial for long-term business success and how to integrate it with your LinkedIn strategy.Leveraging AI Tools: Get insights into using AI tools like Shield App to analyze your LinkedIn performance and gain a competitive edge.Long-Term SEO Value: Learn about the long-term benefits of creating high-quality content and how it contributes to your overall SEO strategy.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps[00:00 - 01:53] Introduction to LinkedIn SEO and its importance for business growth.[01:53 - 05:26] The importance of a clean and professional LinkedIn profile URL.[05:26 - 08:08] How to optimize your LinkedIn headline and avoid keyword stuffing.[08:08 - 15:45] The long-term value of content and the 24-month yield of an article.[15:45 - 23:10] The importance of building an email list and not relying solely on social media platforms.[23:10 - 33:31] How to use LinkedIn polls to engage your audience and gather insights.[33:31 - 40:12] Using GIFs on LinkedIn to make your posts more visually appealing.[40:12 - 50:30] The benefits of creating a LinkedIn company profile and using newsletters.[50:30 - 01:05:00] Discussion on various AI tools and search engines like Perplexity, ChatGPT, and Gemini.[01:05:00 - 01:15:00] Guest David Baker shares his story about getting locked out of his LinkedIn account and the importance of owning your audience.[01:15:00 - 01:25:00] Introduction to Shield App, an AI tool for LinkedIn analytics.[01:25:00 - 01:36:45] Final thoughts and key takeaways from the speakers.Frequently Asked Questions (FAQs)Q: Why is it important to have a clean LinkedIn URL?A: A clean LinkedIn URL (e.g., linkedin.com/in/yourname) is crucial for SEO and personal branding. It makes your profile look more professional and easier to find. Avoid URLs with random numbers or characters, as they can hurt your visibility.Q: Should I use hashtags on LinkedIn?A: The speakers suggest that hashtags are not essential on LinkedIn. It's more important to create high-quality content that resonates with your target audience. However, if you do use hashtags, use them sparingly and strategically.Q: How can I make my LinkedIn posts more engaging?A: You can use polls, GIFs, and visually appealing content to make your posts more engaging. Polls are a great way to interact with your audience and gather feedback, while GIFs can add a touch of personality to your posts.Q: What is the Shield App?A: Shield App is an AI-powered analytics tool for LinkedIn. It helps you track your content performance, understand your audience, and gain insights to improve your LinkedIn strategy. The speakers recommend it as a valuable tool for serious LinkedIn users.Q: Why is building an email list so important?A: You don't own your social media followers. If you get locked out of your account or the platform changes its algorithm, you could lose your audience. An email list gives you a direct line of communication with your followers that you control.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most SEO teams lack dedicated product-focused roles despite technical implementation challenges. John Vantine, Director of SEO at GoodRx, has built cross-functional generative search frameworks over 7 years that drive discovery across Google, ChatGPT, and emerging platforms. He advocates for hiring SEO professionals in product management roles who can maintain technical roadmaps, collaborate directly with engineering teams, and execute strategies that manifest as user-focused features with search optimization built-in. This product-led SEO approach bridges the gap between strategic planning and technical execution at enterprise scale.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary In this engaging conversation, Sabine Kvenberg and Lois Wyant explore the intersection of entrepreneurship, technology, and personal growth. They discuss the importance of role models, adapting to change, and leveraging AI in business. Lois shares her journey from photography to online marketing, emphasizing the need for businesses to stay current with technology and customer expectations. The conversation also highlights the significance of video marketing and website optimization in today's digital landscape, along with practical advice for overcoming challenges and utilizing AI effectively.   Learn more about the Confident Speaker Accelerator: https://www.sabinekvenberg.com/ConfidentSpeaker   Connect with Lois: thegiantbuilders.com  · wyantphoto.com  · jftwebmarketing.com  · wyantgallery.com     takeaways Role models are crucial for today's youth. Adapting to change is essential for business success. AI is transforming the way we do business. Video marketing is key to building relationships with customers. Websites must be mobile-friendly and fast-loading. SEO and AI optimization are both necessary for visibility. Personalization in communication is vital for engagement. Technology can help businesses operate 24/7. Schema helps search engines understand your content better. Embracing technology can lead to smarter work practices.   Chapters 00:00 Soundbite + Podcast Intro 01:45 Introduction and Background 03:48 The Importance of Role Models 06:24 Transitioning from Photography to Web Marketing 09:10 Adapting to Technological Changes 11:44 The Impact of AI on Business 14:08 Creating Effective Online Presence 16:54 Utilizing AI for Business Efficiency 18:35 Invitation: Confident Speaker Accelerator (CTA) 19:39 Website Optimization for SEO and AI 22:17 The Role of Video Marketing 25:06 Overcoming Challenges and Embracing Technology      

Click Here To Discover 7 Highly Effective & PROVEN Tactics Want to Keep Your Podcast Listeners Hooked & Coming Back for MoreIs your podcast growth stuck—even though you're posting consistently, booking guests, and sharing clips everywhere?Most podcasters assume their problem is visibility. In reality, the issue is much deeper: your podcast marketing isn't persuading anyone to press play. Instead of selling the outcome of your show, you're simply describing it—and the market is quietly rejecting it.In this episode, Taig and Anthony reveal the single growth principle the top 1% of podcasters obsess over, and why podcast titles, covers, descriptions, and show notes aren't informational assets—they're sales assets.You'll discover:Why podcast growth stalls when your podcast titles and branding inform instead of persuadeHow to position your podcast so the right listeners feel like not listening costs them somethingThe exact mindset shift that turns your podcast marketing into a system that attracts and retains listenersIf you want podcast growth that compounds month after month—without posting more or chasing bigger guests—this episode will completely change how you view your show.

325 | Lashay Lewis helps B2B SaaS companies create profit driven content strategies. We talk about why a B2B content strategy should be built from the bottom of the funnel up, why she interviews sales teams to understand "life before using the product" and why she interviews customer success teams to understand "life after using the product" and how that influences content strategy, how writing influences buyers, the power of a strong company POV, training in-house writers and freelancers in a way that scales, where podcasting fits in a B2B content strategy, why search volume can be misleading, and thoughts on how content marketers can use AI. Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive. AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.Visit exitfive.com/retreat to apply for Exit Five's first-ever, in-person Marketing Leadership Retreat, March 18–20, 2026 in Scottsdale, Arizona. Join 100 CMOs and VPs of Marketing from companies like like Zoom, Snowflake, Manychat, Bitly, G2, HP, and more for two days of thinking bigger around a trusted group of peers in marketing. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Is SEO dead or just different? If you've been relying solely on social media to grow your business, you're missing a massive opportunity. Today I'm joined by Kara, an SEO expert who's been doing this for 5+ years, to break down exactly how search engine optimization works in the age of AI and what you need to do to get discovered online.Google had 5.5 billion searches per day in 2022. In 2025 it's almost 17 billion. SEO isn't dead, it's evolving, and if you're not planting seeds now, you'll be kicking yourself in two years. We're covering how SEO actually works (it's more than just keywords on your website), the difference between Google search and AI search (and why you need to optimize for both), the EEAT framework (Experience, Expertise, Authority, Trustworthiness) and why firsthand experience now matters more than information, the three essential starting points (optimize your website, build strategic backlinks, create blog content), the shocking stat that businesses with blogs convert at 13 times the rate of businesses without them, how Pinterest acts as true top-of-funnel and drives purchases (not just inspiration), why the information-as-value era is dead and what's replacing it (insight, storytelling, and thought leadership), how to repurpose your podcast or YouTube into SEO-rich blog posts without starting from scratch, and realistic timelines for SEO ROI (6-12 months for local, 12-24 months for broader markets).If you're exhausted from the social media hamster wheel and want traffic that compounds over time instead of disappearing in 24 hours, this episode is your roadmap.Timestamps: 00:52 Welcome to Ambitious: Meet Kara, the SEO Expert03:09 Diving into SEO: Basics and Misconceptions05:27 SEO Strategies: Blogging, Keywords, and Beyond08:44 The Evolution of SEO in the Age of AI12:17 Creating Depth in Content: Beyond Quick Wins17:56 Leveraging SEO for Long-Term Success26:13 Repurposing Content for SEO: Practical Tips31:03 The Role of Pinterest in SEO Strategy35:51 Understanding Pinterest's Role in Marketing37:46 The Importance of ROI in Marketing38:55 Pinterest as a Platform for Action and Inspiration41:17 Optimizing Your Website for SEO47:00 Leveraging AI in Content Creation01:00:01 The Long-Term Benefits of SEOResources Mentioned: Kara's Free Private Podcast: Build it Once, Get Found for MonthsConnect with Kara: InstagramTikTokWebsite To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

>> Répondez à l'étude 'CMO & Marketing 2026: priorités, arbitrages et nouveaux équilibres' et recevez les résultats en priorité

Jome built a marketplace for new construction homes by solving a transparency problem most people don't know exists: the vast majority of new builds never appear on Zillow, Redfin, or traditional MLS systems. In this episode of BUILDERS, I sat down with Dan Hnatkovskyy, CEO and Co-Founder of Jome, to unpack how he identified a massive category gap during Austin's pandemic housing boom and scaled from scraping builder websites to partnering with 1,700+ builders including 92 of the top 100. Dan shares the specific market moments that unlocked builder partnerships, how he discovered Google's separate product category for new construction, and why early LLM traffic became a meaningful acquisition channel. Topics Discussed: Why IDX feeds and MLS requirements systematically exclude new construction inventory The three market inflection points that accelerated builder partnerships from 500 to 1,500+ in 12 months How Google's separate new construction product category created an arbitrage opportunity against brand-focused builders The manual MVP: Typeform + text message delivery before building any real product Why the mortgage rate lock-in effect (50%+ of mortgages under 3.5% vs 6-7% prevailing rates) compounds the housing shortage Accidentally discovering ChatGPT and Perplexity were driving closed transactions through analytics instrumentation The decision to optimize entirely for buyers despite builders being the sole revenue source GTM Lessons For B2B Founders: Map structural exclusions in existing distribution systems: New construction homes can't enter MLS because they often lack finished addresses, real images, or completed properties—requirements designed for resale homes. This structural incompatibility created a $400B+ blind spot. Dan didn't just find underserved customers; he identified a category systematically locked out of dominant distribution. B2B founders should analyze whether incumbent platforms have structural requirements that exclude segments of the market, not just underserve them. Exploit paid search category mismatches between buyer intent and seller behavior: Dan discovered Google maintains separate product categories for new construction versus resale homes. Zillow and Redfin competed intensely in resale, but new construction was dominated by individual builders (Lennar, DR Horton) who assumed brand-driven intent—similar to car manufacturers. The reality: buyers search "new construction homes in Austin," not "Lennar homes." This category/behavior mismatch created immediate arbitrage. B2B founders should audit whether buyers search by problem/outcome while incumbents bid on brand terms, creating white space for aggregators. Time enterprise outreach to industry stress events, not product readiness: Jome scaled from 500 to 1,500 builders in one year by capitalizing on three specific moments: (1) pandemic demand surge when builders needed millennial/Gen Z reach, (2) 2022 quantitative tightening when builders feared demand collapse, (3) Zillow's 2023 policy change excluding builders with under 10 communities. Dan didn't wait for product-market fit—he mapped when prospects would be most receptive to any solution. B2B founders should create a calendar of industry stress events (regulatory changes, market corrections, competitor policy shifts) and time outreach to these windows regardless of product maturity. Instrument conversion funnels to detect emergent channels before consensus forms: Jome discovered meaningful lead volume and closed transactions from ChatGPT and Perplexity through analytics, not strategy. Only after seeing the data did they experiment with what Dan calls "reinforcement learning with LLMs"—promoting positive results to train the models. This wasn't about SEO or prompt engineering; it was about measurement infrastructure that surfaced signal before the channel was obvious. B2B founders should track referral sources at the closed deal level, not just top-of-funnel, to catch emerging platforms while unit economics are still favorable. Manually deliver value at zero margin before building product: Before any integrations or platform, Jome ran Google Ads to a Typeform, manually created searches in their agent-facing tool, and texted results to buyers. Dan's framework: "Start with manually creating value...and then step by step, improve it, automate it, make it more efficient." He launched this on a personal credit card and got immediate signal. B2B founders should resist the urge to build scalable product until they've proven someone will pay for (or convert on) manual delivery of the outcome. Optimize for the non-paying side when you're building a two-sided marketplace: Despite 100% of revenue coming from builder commissions, every product decision optimizes for buyer experience. Dan's logic: "If we want to bring value to the builders...we need to start with the buyers. We need to create the best possible home buying journey." This isn't idealism—it's recognition that in transaction-based models, buyer liquidity determines builder participation. B2B founders in marketplace businesses must identify which side is supply-constrained and build obsessively for the other side. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead. Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Podcasting has been revolutionized with the integration of AI technologies. Podcasters can now save time and produce better content with the help of AI tools. In this episode, we discover how AI can be used to enhance audio quality, generate show notes, and provide personalized content recommendations. We also explore Descript , an editing tool that uses AI-powered tools to generate voiceovers and speaker labels, and otter.ai, a transcription tool with keyword search highlighting and collaboration tools.Chat GPT can even suggest fresh content ideas that spark creativity. We learn about OpenAI's more predictable and cheaper usage, the important role of visuals, and the benefit of using AI in social media marketing.However, we also acknowledge that AI tools should not replace human creativity or authenticity, and it's vital to strike a balance between using these tools effectively and making content unique.Join us in discovering the future of AI in podcasting through experimentation and find out how it can help you create more engaging and accessible content.Topics discussed in this episode:- The benefits of AI in podcasting- Descript Studio editing tool- Chat GPT content idea generation- PodcastMarketing.AI for show notes, descriptions, and social media posts- Sourcing guests, finding topics, and creating episode outlines through AI- Advancements in AI, such as the use of voice assistants- The importance of balancing AI with personal touch and authenticityEntities mentioned:- Descript - PodcastMarketing.AI- Chat GPT- Dubb- Capsho- Canva- OpenAISave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyFor my Audience Only: Audio Episodes Edited for ONLY $27! Save $127!!Book a FREE consultation now!Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes PodcSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

This week's episode of Win The Hour, Win The Day Podcast interviews, Ross Dunn.   SEO is not dead and AI did not replace it. In this episode, Kris Ward sits down with Ross Dunn to cut through the noise as Ross explain what is really happening with SEO in an AI world. This is a clear, calm talk that explains why search still matters and what business owners need to focus on now.   In this practical conversation, you'll learn: -Why AI still uses SEO and pulls from the same websites as Google. -How writing for real people helps both humans and AI understand your content. -Why simple words work better than fancy marketing language. -How AI mainly changes early research and not buying decisions. -Why your “about” page proves you are a real expert. -How podcasts, books, and interviews build trust that AI cannot fake. -Why too many blog posts on the same topic can hurt your site. -How grouping content into clear topics helps you show up more.   This episode brings calm to the SEO panic and shows you where to lean in instead of pulling away. If you want to be found, trusted, and chosen in an AI world, this conversation gives you a smart place to start.   Win The Hour, Win The Day! www.winthehourwintheday.com   Podcast: Win The Hour, Win The Day Podcast   Facebook: https://www.facebook.com/winthehourwintheday/ LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast   You can find Ross Dunn at: Website:  https://www.stepforth.com/

In this Ask Sarah episode of The Launch Your Box Podcast, I'm joined by Katie of Katie's Heart and Home. In this episode, I walk her through exactly how I approach LIVE box reveals, why they matter so much, and how I use one unboxing to create weeks (and sometimes months) of content for my business. When you go LIVE to unbox a subscription box, think about three goals: Connecting with your current subscribersSubscribers already have the box, but the LIVE gives you a chance to experience it together. Think of it like a book club. Everyone has the same thing, and you're gathering to talk about it. Creating excitement and FOMO for new customersIf you never show what's inside the box, how does anyone know what they're missing? Box reveals let people see the experience. And that's what makes them want to join. Creating content for the entire monthOne box reveal fuels emails, social posts, reels, blog content, and website SEO. It's not “extra work,” It's smart use of something you're already doing. I always wait until about 90% of boxes are delivered before going LIVE. Once I know most subscribers have their box, I schedule the LIVE and let people know it's coming. When you go LIVE: Open with a strong hook right away Share a little about your day to let people join Ask questions early to encourage engagement Start with the hero item and explain why you built the box around it Walk through the box exactly how you curated it Ask viewers to share their favorite item (even if no one is LIVE yet) And yes, sometimes no one is watching LIVE. That's okay. Still act like they are, because the replay matters just as much as the LIVE moment. An unboxing is so much more than just showing products. Talk about: Why you chose the theme How each item connects to the others What inspired the curation How you wanted subscribers to feel when they opened the box Before you end the LIVE, always tease the next box. Share colors, patterns, or a small sneak peek, but never everything. That curiosity keeps people watching and coming back. From one live unboxing, you can create: A replay post At least two emails A fast unboxing reel Individual product posts Lifestyle photos Blog content SEO-friendly website pages If you have five to seven items in a box, you easily have a week or more of content. And for quarterly box owners, this is how you stretch one box across 90 days. You don't need anything fancy. A sturdy overhead camera stand A phone or camera Simple lighting Hands-only filming when you don't want to be on camera For reels, film a quick overhead unboxing, speed it up, add music and text. Quick and easy. A Note for Quarterly Subscription Boxes: Quarterly boxes can feel harder because you don't have something new every month. But that's exactly why box reveals matter. When you use one box intentionally, you can: Keep talking about it without repeating yourself Stay visible between shipments Continue inviting people to join or get on the waitlist Build momentum instead of going quiet If you're not doing box reveals, especially LIVE, you're missing out on: Deeper connections with your subscribers Visibility for your business Content you already have but aren't using yet Your subscription box is not just a product. It's a content engine that supports growth, engagement, and consistent sales. Where to find Katie:  Katie's Heart and Home on Facebook  Katie's Heart and Home on Instagram Katie's Heart and Home website  Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

In this engaging conversation, Bill Umansky and Jason Hennessey delve into various topics including digital PR, AI, SEO strategies, and personal growth. Jason shares his journey in the SEO space, discussing his first big client and the importance of building a strong personal brand. They explore the challenges of client relations, the significance of humility and confidence in business, and the evolving landscape of digital marketing. The discussion also touches on the intersection of AI and digital PR, highlighting innovative strategies for law firms. Jason's future plans and insights into personal development provide a motivational backdrop to the conversation.

One of the Top Marketing Trends in 2026.  AI search is about to overtake traditional search by 2028, and the implications for marketers are massive. In this episode, Sandy Carter sits down with content strategy expert Andy Crestodina to unpack the rise of GEO (Generative Engine Optimization) and why it is radically different from the SEO we all know. You'll hear why AI-generated recommendations convert at higher rates, and how brands can train AI to choose them as the preferred answer, and most importantly, a Hack to start making progress for your brand today!

#FenceFam I ask Matt the same questions ChatGPT asks me... Agree? Disagree?   Fence Games Here: https://www.eventbrite.com/e/fence-games-2026-hosted-by-custom-machine-motioneering-inc-tickets-1790556575919?aff=ebdssbdestsearch   Everything FenceTech Here: https://www.americanfenceassociation.com/fencetech/2026/   Cheers! Remember to like, share, comment and REVIEW! The Fence Industry Podcast Links: IG @TheFenceIndustryPodcast FB @TheFenceIndustryPodcastWithDanWheeler TikTok @TheFenceIndustryPodcast YouTube @TheFenceIndustryPodcastWithDanWheeler Visit TheFenceIndustryPodcast.com Email TheFenceIndustryPodcast@gmail.com Mr. Fence Companies:  IG @MrFenceAcademy FB @MrFenceAcademy TikTok @MrFenceAcademy YouTube @MrFenceAcademy Mr. Fence Tools https://mrfencetools.com Mr. Fence Academy https://mrfenceacademy.com Gopherwood & Expert Stain and Seal IG @stainandsealexperts  FB @ExpertProfessionalWoodCare YouTube @Stain&SealExperts  FB Group Stain and Seal Expert's Staining University  Visit RealGoodStain.com Visit Gopherwood.us Log Cabin Fence IG @Log_Cabin_Fence FB @LogCabinFence Visit LogCabinFence.com Elite Technique Visit https://www.getelitetechnique.com/ Greenwood Fence Visit https://greenwoodfence.com/ FenceNews Visit https://fencenews.com/ Ozark Fence & Supply promo code: TFIP15 for 15% off! Visit https://www.ozfence.com/ Benji with Clever Fox for all your FENCE website, SEO & marketing needs! Visit https://www.cleverfox.online/ Stockade Staple Guns Visit https://www.stockade.com/us/ Bullet Fence Systems Visit https://bulletfence.com/ ZPost Metal Fence Posts Visit https://www.metalfencepost.com/ The Fence Industry Podcast is Produced by CleverFox.Online https://www.cleverfox.online/  

Favour Obasi-ike, MBA, MS takes us on deep dive into the world of digital marketing, with a strong focus on Search Engine Marketing (SEM) and Search Engine Optimization (SEO). The host breaks down the key differences and relationship between these two critical components of a successful online strategy. The discussion covers the entire customer journey, from the pre-click phase, where the user is first searching for information, to the post-click phase, where the goal is to convert the user into a customer.A significant portion of the episode is dedicated to practical, actionable advice for improving conversion rates. This includes a detailed look at crafting effective Calls to Action (CTAs), optimizing landing pages, and leveraging analytics to make data-driven decisions. The host also shares a valuable tip on using brackets in headlines to increase click-through rates. This episode features a friend / guest from Canada

Curious what copywriting trends are actually worth paying attention to in 2026? With AI tools everywhere and everyone yapping about what you "MUST" do on social media, it's hard to know what's real advice versus what's just noise. And I'm so tired of all the noise.That's why, in this episode of Talk Copy to Me, I'm joined by four other experienced copywriters to share our 2026 copywriting predictions with you. We're not just guessing here; we're recognizing patterns from our actual client work and what we see people sharing on social media.You'll hear from Rebecca Tracy, Courtney Fanning, Hannah Plourd, Sam Burmeister...and me, of course. We're talking about the rise of done-with-you offers, why AI-written content is making people cringe, how POV and voice are becoming non-negotiable, the return of long-form content, and the role of bonuses in sales. Plus, I'm sharing why I think FAQs are about to have a major moment.This is not an episode you want to miss!______________________________________________EPISODE 178.Read the show notes and view the full transcript here: https://erinollila.com/copywriting-predictions-for-2026/______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

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Enterprise SEO teams struggle to optimize for AI-driven traffic patterns. John Vantine, Director of SEO at GoodRx, has built a cross-functional generative search task force over 7 years that powers discovery across Google, ChatGPT, and emerging AI platforms. He discusses the critical need for product-led SEO roles that execute strategic roadmaps through engineered features, and shares frameworks for building cross-functional teams that maintain SEO strategy while developing user-focused products optimized for both traditional and AI-powered search engines.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this thoughtful episode of The Simple and Smart SEO Show, Crystal chats with fellow SEO expert Crystal Ortiz, founder of Socialhart. With over a decade of experience in digital marketing and a background in education, Crystal O. shares her journey from retail to SEO consulting and why connecting with customers is more powerful than any ranking algorithm. They explore the intersection of SEO, AI, customer experience, and basic business fundamentals, revealing why treating SEO like a tool—not a strategy—is key to sustainable online success.

On episode 225 of Another Goddamn Horror Podcast, we sit down with John Davies, writer of the monster movie gem Kids vs. Aliens and the grindhouse classic Hobo With a Shotgun, which started as a fake trailer in Quentin Tarantino's Grindhouse double feature before becoming a full-length cult hit. We dig into his book Man vs. Bear, horror writing, screenwriting, indie filmmaking, grindhouse cinema, practical effects, monsters, and genre storytelling.We also cover exploitation films, cult horror movies, Canadian horror, horror auteurs, midnight movies, VHS-era influences, and the idea of quiet Tarantino storytelling where character, tension, and violence collide. If you are into horror podcasts, horror movie interviews, indie horror, grindhouse films, monster movies, splatter cinema, or cult classics, this episode is for you.SEO tags / keywords baked in:Horror podcast, horror movie podcast, John Davies interview, Hobo With a Shotgun, fake trailer, Grindhouse, Kids vs. Aliens, Man vs. Bear book, grindhouse horror, exploitation cinema, cult horror, indie horror film, monster movie podcast, Canadian horror, horror screenwriting, horror author interview, practical effects horror, midnight movies, splatter film, genre cinema, VHS horror

Simplifying your website can make a big impact on your business by improving navigation, saving time on updates, and boosting conversion rates. Let's break down the website pages you likely don't need and show you how to focus on the ones that actually matter. YOU WILL LEARN:  Why having too many pages can confuse visitors and dilute your message.  The common unnecessary pages you can remove, like separate "Our Team" or "Our Process" pages.  What core pages your website needs to function effectively.  How fewer pages can improve both SEO and visitor experience.  Practical steps for reviewing and simplifying your site.

Learn how to launch a high-margin print-on-demand store in minutes using EverBee Store and Printify's custom engraved products. After generating multi-million dollar sales and leaving my 6-figure senior web developer career, I'm showing you the exact automation and SEO strategies I used to build a passive income business that out-earned my 9-to-5.

Sense and Sensibility by Jane Austen chapter 33, narrated by Isaac BirchallSubscribe on YT or Join the Book Club on Patreon and support me as an independent creator :D⁠https://ko-fi.com/theessentialreads⁠⁠https://www.youtube.com/channel/UCfOFfvo05ElM96CmfsGsu3g/join⁠Summary:Elanor has finally succeeded in getting Marianne out of the house, on the condition that they do not visit anyone. Elanor takes her to a jewellery store, where Elanor was negotiating the sale of some old jewels for her mother. The is heaving, and the girls are obliged to wait. One pompous man is holding up the line. When she finally gets to the front of the line Elanor starts her business when she is interrupted by another gentleman, her brother. They have a quick catch up, and after her business done walks his sisters out to Mrs. Jenning's carriage. The following day, he visits his sisters at Mrs. Jenning's place, where he makes a very good impression on her and Colonel Brandon, who was also visiting. He asks Elanor to walk with him to Sir John Middleton's place where he is hoping to make their acquaintance. She readily consents as the weather is nice. He goes on to nudge her about Colonel Brandon, who he believes is in love with Elanor. She tries to dissuade him from this idea, but he doesn't want to hear it. He seems very keen on the Colonel after finding out about his financial situation. He then talks about Mrs. Jennings and her financial situation and seems certain that she will bestow some money on his sisters too. When they arrive at the Middleton's lodgings, John Dashwood makes a very good first impression, and he seems equally fond of them as well. SEO stuff I don't want to do. Jane Austin's timeless classic Sense and Sensibility follows the story of two girls, Elinor and Marianne Dashwood, and their endeavors in love, marriage, and societal expectations. Love is not easy however, and Elinor finds her sense tested by her charming brother-in-law, while Marianne's sensibility brings her nothing but heartbreak.

Podcast Episode 261: Search Engines Tailor Results to Individuals—How to Manage It Have you ever searched for your own business, seen yourself at the top of the page, and thought, "I've finally made it!"? The truth might be more personal than you think. In today's digital world, no two users see the same search results. From your GPS coordinates to your past browsing history, search engines like Google and AI models like ChatGPT are building a "For You" experience that makes traditional rank-tracking a thing of the past. In this episode, our Marketing Guides pull back the curtain on personalized search, explaining why you can't trust your own browser and how to build a brand that stays visible across everyone's unique screen. What You'll Get Out of This Episode You will gain a deep understanding of the personalization factors—location, device type, and past behavior—that determine what your customers actually see. You'll move beyond "old school" keyword tracking to a "Search Everywhere Optimization" mindset. Most importantly, you will learn how to unify your brand signals across multiple platforms so that you remain the trusted authority, regardless of how the AI chooses to summarize your business. What You'll Learn The Reality of Personalized Search • The Individual Lens: Why users sitting three blocks apart on different devices will see completely different results for the same query. • The "Nodding Head" Test: Why 70-80% of users are turned off by generic experiences and how to make your brand "resonate" by matching their specific intent and emotion. • The Illusion of Ranking: Why checking your rank on a normal browser is unreliable and how to use tools like Incognito mode or DuckDuckGo for a more "average" view. Managing Your Brand in the AI Era • Zero-Click Reality: How AI overviews are answering informational queries directly on the search page and why brand mentions across the web are now your most valuable asset. • AI Memory & Context Windows: How AI models like ChatGPT learn your preferences over time and how businesses can feed these "neural networks" to increase their "weight" and authority. • Search Everywhere Optimization (SEO): Shifting your strategy to be found on Reddit, Bing, Apple Maps, and niche forums—the places where LLMs go to find facts. Technical and Strategic Foundations • The Power of Thoroughness: Why leaving gaps in your online information allows AI to "hallucinate" or fill in the blanks with incorrect data. • Schema & Structured Data: Using technical markup to help search engines and AI clearly understand your brand "entity". • Internal Alignment: Why your marketing, sales, and customer service teams must provide a unified front to prevent AI from magnifying internal inconsistencies to your customers. Connect with Our Marketing Guides In a world where visibility is fragmenting, you need a strategy that covers all bases. Reach out to our experts to ensure your business is recognized, cited, and chosen: • Ian Cantle – Expert in fractional CMO services and dental/healthcare marketing.     ◦ Outsourced Marketing     ◦ Dental Marketing Heroes • Jeff Stec – Specialist in strategic marketing and tactical AI implementation.     ◦ Tylerica Marketing Systems • Paul Barthel & Ken Tucker – Leaders in local SEO, web design, and comprehensive marketing systems.     ◦ Changescape Web Ready to stop guessing and start growing? Hit that subscribe button and share this episode with a business owner who is tired of chasing "ghost" rankings!

Your website might rank #1 on Google but be completely invisible to ChatGPT, Claude, and Perplexity. In this episode, let's break down why a huge chunk of the web is fundamentally broken for AI systems - not because of bad content, but because of technical decisions that made sense for humans but make sites invisible to the AI systems rapidly becoming the front door to the internet.Chapter Timestamps00:00:00 - Introduction: The new game your website is losing00:01:43 - The Scale of the Problem: AI crawler traffic explosion00:05:19 - The JavaScript Problem: Why AI crawlers can't see your content00:10:28 - The Bot Protection Paradox: Accidentally blocking AI00:14:40 - The Speed Requirement: Why 200ms matters00:17:46 - AI Agents Are Struggling Too: Browser agents and their limitations00:20:46 - How to Fix It: 6 things you need to do00:25:33 - Closing: The web is adapting againKey Statistics569 million GPTBot requests on Vercel's network in a single month370 million ClaudeBot requests in the same period305% growth in GPTBot traffic (May 2024 to May 2025)157,000% increase in PerplexityBot requests year-over-year33% of organic search activity now comes from AI agents~40% failure rate for the best AI browser agents on complex tasksThe 6 Things to FixImplement Server-Side Rendering (SSR) - If your site uses a JavaScript framework (React, Vue, Angular) with client-side rendering, switch to SSR or static site generation immediately. Use Next.js, Nuxt, or a pre-rendering service.Add Structured Data with JSON-LD - Expose key information in machine-readable format using schema.org markup. Microsoft confirmed Bing uses this to help Copilot understand content.Optimize for Speed - Target server response time under 200ms. First Contentful Paint under 1 second. Largest Contentful Paint under 2.5 seconds.Check Your Bot Protection Settings - Review Cloudflare, AWS WAF, or your CDN's bot management. Make a deliberate decision about GPTBot, ClaudeBot, and PerplexityBot access.Kill Infinite Scroll and Lazy Loading for Content - Use paginated URLs with standard HTML links. Ensure high-value content is in the initial HTML response.Keep Sitemaps Current - Maintain proper redirects, consistent URL patterns, and fix broken links.Tools MentionedGlimpse - Free tool to test how AI sees your website: glimpse.webperformancetools.comShow LinksSources Referenced in This EpisodeAI Crawler Statistics:Vercel Blog - The Rise of the AI CrawlerCloudflare 2025 Year in ReviewCloudflare - From Googlebot to GPTBotSearch Engine Land - AI Optimization GuideJavaScript Rendering:Prerender.io - Understanding Web CrawlersSearch Engine Journal - Enterprise SEO Trends 2026No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Are you a telehealth therapist? Do you see most of your clients virtually? As a fully remote Canadian private practice owner, I have done lots of trial and error to find the daily routine that works for me, helps me prevent burnout, and allows me to feel recentered between each client. Of course, there are some days when I need to change things up, but now I have found a system for taking breaks throughout the day so that I am fresh and grounded before each virtual session - while avoiding burnout.  If you're looking for some inspiration for a schedule or a guideline for breaks to try out, feel free to give this episode a listen!  In this episode:  Preventing burnout Take a short morning break  A mindful lunchbreak  Afternoon break and evening breaks Taking breaks throughout the week  Preventing burnout 'For me, burnout is me feeling wired but tired. I'm feeling tense and jittery; my nervous system is probably overactive. I'm tired, but I have adrenaline, and a feeling of "Go-go-go!" and I start to push myself, and in this state I get a lot done - but it's really not worth it, because once I stop working, I find it really hard to relax and wind down.' - Jules Smith  Burnout can be tricky to manage because it doesn't happen overnightt. While it may seem like it helps you to get more done and work a lot, it often comes at a cost.  You feel overwhelmed and tired, but too wired to fully rest. This means that you don't replenish your spent energy, leaving you slowly but surely burning out until you physically can't go on. 'Even though I get a lot done in this "wired-but-tired" state, it's really not worth it in the long-run, because it just leads to burnout. So, this year I'm going to be organizing and using my breaks differently to prevent this wired-but-tired feeling!' - Jules Smith   Take a short morning break In the past, Jules used to wake up and get ready for the day, log in to work, and complete tasks until lunchtime. However, they noticed that working for such an extended period of time created a tense feeling by midday.  So, this year, Jules is trying out a new schedule. Rather than working in a block of time from the start of the day until lunch, Jules is taking a short break between emails and work to give their mind a break and a short rest.  'So far, what I'm noticing is just taking that little break in the morning has been really helpful in not feeling on edge by the time I take my lunch break … In the past, I would tell myself I'd take a break, but then get lost in work, and then forget to take a break. But now, because I still need to get ready for the day, I take that break each morning.' - Jules Smith If you don't work from home, maybe try giving yourself a short 15-minute coffee or tea break in between your tasks so that you have some time to recenter.  A mindful lunchbreak The quick answer: No more scrolling while eating on lunchbreaks! Give audiobooks a try instead.  Jules used to often scroll during their lunchbreaks, but as the therapists listening will know, social media and reels are sensory overloads to our minds. Time on social media often leaves us feeling way more jittery and wired than rested after we've spent some time scrolling.  'Our brains are processing a ton of information in just a few seconds, and doing that over and over and over again, obviously, isn't going to help me feel rested after the break is over. So, instead of going on Instagram and watching reels during lunchtime, I'm now going to be listening to audiobooks while I eat my lunch. So far, that has been really calming and relaxing!' - Jules Smith  Therefore, instead of mindless scrolling, Jules is trying mindful listening, and the results have been hugely positive. Try listening to audiobooks or a quiet podcast while you eat - if you want to do something extra while eating!  Afternoon and evening breaks  Jules always makes an effort to head outside or go to the gym in the afternoon, since no matter which season it may be, there's a good chance the sun will be out!  Secondly, (and this is something Jules has done in the past already), Jules takes a 30-minute break between each client throughout the day. 'After my afternoon break, I get home, and I set up for my clinic hours, which are in the evening, and in between each client, I always take a 30-minute break. During this time, I do the billing, I write my notes … I plan to move around, maybe eat something, look outside my window, take some breaths, and maybe do some stretching.' - Jules Smith During these 30-minute breaks, Jules also recommends staying away from your devices to minimize the risk of scrolling through social media because it can disrupt your intentional choice to rest. Protect your energy and your peace by being mindful of how you spend your breaks.  Taking breaks throughout the week In the past, Jules tried out a 50/50 workweek. If you are interested in learning more or trying it out, give this podcast episode a listen where Jules describes the process, pros, and cons.  For the start of 2026, Jules is making Thursdays a day to focus on SEO and have clinical meetings with their associate. So far, this system is working out great for them!  Connect with me: Instagram Website  Resources mentioned and useful links: Ep 186: Anabeli Jackson: Secure Email Solutions for Canadian Therapists | EP 186 Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS2MO for two months free) Get some help and freebies on your website with WordPress!  Check out my private practice Listen to my podcast episode on trying out a 50/50 workweek!  Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical staffing decisions leaders must make in the age of autonomous AI. You will learn the four key options organizational leaders must consider when AI begins automating existing roles. You will identify which essential durable skills guarantee success for employees working alongside powerful new technologies. You will discover how to adjust your hiring strategy to find motivated, curious employees who excel in an AI-augmented environment. You will gain actionable management strategies for handling employees who need encouragement after repetitive tasks become automated. Tune in now to understand how AI changes the modern workforce and secure your company’s future talent. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-durable-skills-in-age-of-agentic-ai.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn: In this week’s In Ear Insights, one of the biggest questions that everybody has about AI, particularly as we’re seeing more automation capabilities, more autonomous capabilities. Last week we took a look at Claude Code, both on the Trust Insights podcast and on the live stream. Katie, you and I did some pretty cool stuff with it outside of that for our own company. Here’s the big question everybody wants an answer to—at least people who are in charge. And I want to hear your answer to this because I have an answer that’s a terrible answer. The answer is this. With the capabilities of AI today, and as they’re growing and becoming more autonomous, do I as a leader—do I hire, retrain, or outsource, or figure out the fourth category? Replace with AI? Hire, retrain, outsource, replace with AI. So, Katie, when you think about the people management at any company with that big 800-pound gorilla in the room called AI, how do you think about this? Katie Robbert: To borrow a phrase from Christopher S. Penn, it depends. And you knew I was going to say that. It really depends on what the responsibility is. So for those of us in the service industry—consulting—we have clients, customers. There’s still an expectation of human-to-human contact and relationship management, client services, really. So that I feel like unless that expectation goes away, which there’s a reason you’re in that industry in the first place, that I don’t see being able to replace. But then when you go behind the scenes, there’s a lot of tasks that can be automated, and that’s what you and I were working on at the end of last week. And so that to your question of, well, if the person is only just talking to the clients, why do I need someone full time? It really, again, it really depends on how many clients you have, how high maintenance they are, how much relationship you want to build with them. I am coming around on automating more stuff that someone, a human, could be doing or was doing. I am coming around on that. But when I look at my own role, what it’s doing is freeing me up to actually do what I’m supposed to be doing in my role versus being in the weeds. Whereas someone who isn’t me may have the opposite happening where this is all that they do. And so I see it personally as an opportunity for whoever is in that role of, “I’m doing things, just repetitive tasks.” They can either choose, “Okay, I’ve been automated out, I’m going to go find someplace else that hasn’t quite caught up with the technology yet,” or it’s an opportunity to really deep dive into critical thinking, to really look around and go, “Well, if I’m not doing this, what could I be doing? What am I not getting to that I have time for?” That’s the way that I personally think about it. And with the teams that I’ve managed, regardless of the technology, there’s always going to be something to take things off your plate, more team members to delegate to. That’s always my first go-to is what can you do with this time that you have back? And if their answer is, “Well, nothing,” okay, great. So I really, instead of me—and again, I know I’m unique—but instead of me saying, “Okay, you no longer have a job, I’ve automated you out,” I always try to give the person the choice of, “Okay, we’ve automated a lot of your stuff. What does that mean for you?” To see where their head is at. And that tells me a lot of what I need to know. Christopher S. Penn: I can definitely see it. Particularly thinking back to our agency days and the different personalities, there were certainly some people who, given the extra time, would have taken the initiative and said, “Okay, I’m going to do these eight other things.” And one person in particular who is fairly bossy to begin with, definitely would have. Katie Robbert: It wasn’t me. Christopher S. Penn: No, no. Would definitely have taken the initiative to try new things. There are other people who would have just said, “Okay, well, so instead of eight hours of tasks a day, I have four.” “So the other four, I’m literally just going to stare off into space vacantly.” Given those personalities then, and when you get a response back, say from that second archetype, if you will, where they just vacantly stare off into space for four hours a day, how do you manage that? What do you do with that human capital? Because certainly, as an organization gets larger, and you look at a company like IBM, for example, 300,000 employees, you could see that there might be a case to say, “We don’t need a hundred thousand of you,” because there’s so much slack in the system that you could easily, with good automation, consolidate that down. Katie Robbert: Here’s the thing about management that I think a lot of people get wrong. And to be fair, I think you do as well. You can’t change people. You can’t bend them to your will. You can’t say, “This is how it is, this is what you have to do.” People will self-select out. If you present them with, “These are the options that you have,” it might not be an immediate thing. There may be some willful resistance, some delusion, whatever, of, “No, I can totally do that.” What I’ve learned as a manager: If you have that person who had eight hours of stuff to do, now only has four, and they’re going to stare at the wall, you revise their job description accordingly. You rewrite, you revise their salary accordingly, legally providing it. You don’t just say, “Okay, I’m taking away half your money now,” or you give them a bunch of other things to do, and they may say, “Okay, I don’t want to do those things.” I think what I’m circling around is that people, to your point, some people will take the initiative, some people won’t. You can’t teach that. That is innately part of someone’s personality. You know me, Chris. You give me an inch, I’m like, “Great, I’m going to run the company.” Christopher S. Penn: Funny how that works. Katie Robbert: Yeah. So, I’m someone, if you give me a little bit more free time back, I’m like, “Great, what else can I do?” Not everyone is like that. And that’s okay. So that means that as a manager—as frustrating as it is as a leader—people will self-select out. And the people who don’t, those are the stragglers that, “Okay, now we need to think about counseling you out.” We need to coach you out of this so that you can see it’s either no longer a fit, you have to do more, whatever the situation is. And so to your question about, as we find more ways to automate the tasks, what do we do with the humans? And that’s my response: You give people the choice, you let them figure out what it is they’re going to do. Now, full disclosure, there are people who are not a good fit for your company, 100%. And that’s okay. And that’s when you make decisions that are really hard. You have challenging conversations. That happens. You can’t just blanket give everybody the choice. But that’s why I’m saying it’s a complicated answer. It depends. So when I think about our old team, everyone across the board who was on our old team, not everyone on that team was a good fit. Not everyone on that team would have been given the choice of, “Okay, we’re automating. Do you want to do more? Do you want to do?” Some people, you just know, “Okay, this is just not going to work.” So let’s start those conversations now. But being really honest and upfront: “This is the direction the team is moving in. This is where we see you. I don’t see that those two things are a good fit. We can either find you a different spot in the company or we can assist you to find other employment.” I feel like you just need to be fair to the people to be, “I’m not just going to fire you on the spot because I’ve found out AI is a shiny object.” You need to really be thoughtful again. I get it. Not everyone does this. Not everyone has the luxury to do it. But this would be my ideal state: having a conversation with every team member to be, “This is where we’re headed. Do you want to go with us or do you want to go someplace else? If you want to go someplace else, we will support you in that.” Christopher S. Penn: So you’re hitting on something really important, which is what is the archetype, if you will, or archetypes of that AI-enabled employee? The person who, given AI, given tools, good tools, is self-motivated to say, “What else can I do? What cool things can I do?” Kind of a tinkerer almost, but still gets the work done first. Who is that? What are the durable skills or soft skills that make up that personality? Obviously, self-motivation and curiosity are part of it. And then this is the part that I think everyone’s really interested in: How do we find and hire them? How do we determine in an interview this person is an AI-enabled employee who has that drive and that motivation to want to be more, and they don’t need their handheld to do it. Katie Robbert: I guess the first thing I would say is don’t call them AI-enabled because. I say that because you’re mixing the two different skill sets. I wrote about this last year. We’re not calling them soft skills anymore because they’re actually more important than you can teach anyone how to follow an SOP, but you can’t teach someone to be motivated. You can’t teach someone to be curious. So I made the argument that quote unquote, soft skills were more important than these hard skills, which are technology. So you can’t teach that. The way that I approach interviews is just having a conversation. To me, it’s less about asking. Obviously, you have questions that you have to ask: Do you know this technology? Have you had this challenge? What is this process? So and so forth. You need to get that baseline of experience. But then again, I recognize that not everyone has the luxury of doing this the way that I do it. But, given an ideal state, it’s just a conversation. So some of the questions that I remember Chris asked me during our interview, when you first interviewed me, were: What kind of books are you reading? What podcast do you listen to? I feel like those are really good questions because they tell you, is this person interested in learning more or are they just, it’s a 9 to 5. Once 5 o’clock hits, I’m checking out, which is totally respectable. Once 5 o’clock hits, I check out as well. But I try to do the most that I can within the time that I have. So, ideally there would be a blend of personal interests and professional interests, and maybe books and podcasts aren’t the thing. So, I think I said to you, “Oh, I read your newsletter.” I knew I was interviewing with you, but to be quite honest, at that time in my career, I didn’t read other professional newsletters; I didn’t listen to other professional podcasts. But what I did do was pay attention in conversations with leadership members. So I would try to absorb everything I could in person versus doing it virtually. And that’s the kind of information you want to suss out. So if you ask a person, “Oh, what do you read? What do you listen to?” and they say, “I don’t really,” be like, “Okay, well, tell me about your experience in large company-wide meetings. How do you feel when you’re in those?” What’s it like at your company? If given the opportunity to lead a meeting, would you want to? What does that look like? You can find answers to those questions without saying, “Are you curious? Are you motivated?” Because everyone’s going to try to say yes. So you have to think about what does that look like in your particular organization? First, you have to define what does a learner look like? What does someone who’s curious look like? What does that mean? Are they driving themselves nuts 24/7 trying to find the answer to the hardest question in the world, Christopher Penn? Or are they someone who is, “Hey, that’s really cool. Let me do a little bit of research.” There’s room for both. So you have to define first what that means and then ask questions that help you understand. This is someone who fits those characteristics. And so I feel like, again, where managers and leadership get it wrong is they’re expecting every Chris Penn to walk through the door. And that’s just not how it is. I am not you. I do not have the same level of passion about technology that you do. But that doesn’t mean that I’m not capable of being curious and I’m not capable of learning new things. Christopher S. Penn: Right. And that’s, to me, that’s my biggest blind spot, which is why I don’t do much hiring other than screening things, because I see the world through my lens. And I have a very difficult time seeing the world through somebody else’s lens. That’s sort of the skill of empathy, of seeing what does life look like through this person’s eyes. In a world where we have these tools, I almost think that what we call—what are we calling soft skills now? I mean, I suggested durable skills or transferable skills. What are you calling that? Katie Robbert: For the sake of this conversation, let’s call them durable. Christopher S. Penn: Okay. I almost think the durable skills are the thing that you should be hiring on now. Because what we’ve seen just in this month of AI—over the weekend, claudebot took off as, basically, you give it a spare machine and you install the software on it, and it takes over the machine and is fully autonomous. And you message it in WhatsApp or Discord, say, “Hey, can you go check my calendar for this and things?” And it does all these things on the back end. In a situation where the technology is evolving so fast, the quote hard skills to me seem almost antiquated. Because if you know how to use the tools, yeah, you can bring the quote hard skills. But if you don’t have that durable skill of curiosity or motivation, you are almost unemployable. Katie Robbert: I would agree with that. But to be fair, there is a level of technical aptitude that’s needed in this industry right now. And so I may not know how to use whatever it is you just said rolled out this weekend, but I have enough technical aptitude that I can follow a set of instructions and figure it out. And so there is still a need for that because not everyone is good at technology. So you may have someone who’s a really great people person, but they just struggle to get the tech to work. There may be room for them at the table. You first have to figure out what that looks like for your company. So maybe you have someone who’s going to be amazing with your clients. They’re going to have those deep conversations, make those connections. Your clients are going to stay forever. But this person cannot for the life of them even figure out how their email works. You have to make those choices. And I can already see you’re like, “Okay, I can’t deal with that person.” Christopher S. Penn: I’m thinking the opposite. I’m thinking the technology is evolving so fast that person’s valuable. Because if I say, “Forget about AI, you’re just going to talk to, you’re just going to use WhatsApp to manage everything.” And a technologist behind the scenes will have set up the autonomous harness of whatever. That person won’t need to do any tech. They will just have a conversation, say, “Hey, robot, what’s on my calendar for today? What are the top three things I need to get done today?” And it will go through, churn through, connect to this, grab this, do this. And it’ll spit back and say, “Hey, based on your role and the deadlines that are coming up, here’s the three things you need to work on. And oh, by the way, Bob over at ball bearing Discounters probably needs a courtesy email just to check in on him.” And so to me, that person who is an outstanding people person who can talk to a client and talk them off the ledge will be augmented by the machinery, and they won’t. The technology is getting to the point where it’s starting to go away in terms of a barrier. It’s just there; you just chat with it like anything else. So I would say that durable skill is even more important now. Katie Robbert: I would agree with that. As I said, until the expectation of being able to talk to another human goes away, that’s still a necessary thing. And I don’t see that going away anytime soon. Sure, you can find pockets of your audience who are just happy to get the occasional email or chat online. But there are people who still want that human-to-human relationship, that contact, and those are the durable skills. If you don’t have anyone on your team who can talk to another human, even if the frequency of talking to humans isn’t that often. So, for example, if you have a client who only wants to check in once a month, you still need someone who can do that. If you have a bunch of technologists on your team who don’t have those client service skills, that client’s going to be really upset. “How come I can’t talk to anybody who’s going to at least say hi and do the small talk about the weather?” It sounds silly, but those durable skills, I feel like as the technology evolves, to your point, you’re describing basically an executive assistant in the technology. “Go check my calendar, go do this, go do that.” I agree. You don’t need a human to do that. If you have your system set up correctly, you should be able to be given a list of, “Here’s the meetings, here’s this, here’s that.” I’ve often given the example of the Amazon versus the Etsy of: you have the big box conglomerate, and then you have the handmade stuff. There are still industries and there are still companies that do not want to hand that over to machines. And that’s okay. That’s the way they operate. They’re fine with that. Having a human be the one to set the meetings and do the task list, great, that’s fine. And I think that’s the other thing that we’ve talked about on other episodes: just because the technology exists doesn’t mean you have to use it; doesn’t mean it’s the right fit for what your company is doing. And it always goes back to what are the goals of your company. Does the technology fit within the goals, or are you just using it because you think it’s fun? Chris. Christopher S. Penn: The answer is always yes. It’s because it is fun. It is fun. How do you—I keep coming back to this because I’m bad at it. How do you hire that? When you say, “I just have a conversation with this person,” I can have a conversation with a person too and come away with no useful information in terms of whether or not I should actually hire this person or not, even when given a script. Because it’s the same as when you or I prompt a machine. We prompt them in very different ways. I get the outputs I’m looking for, and a lot of other people struggle. Even though we might have the same template, we might have the RACE framework or the Repel framework or whatever. Or the casino framework. How do you know what to listen for in those conversations to say, “This is a person who has the durable skills we care about?” Katie Robbert: It really depends on the questions you’re asking. So if you’re, “Hey, did you play sports in high school?” and they say yes, that doesn’t automatically make them a team player. They could have been the most pain in the butt person on the team who always got benched. But all you asked was, “Did you play sports in high school?” Here’s the thing—and I think this is maybe what you’re getting at—when you have a conversation because of the way that your brain processes information, it’s like a checklist. “Did they play sports?” Yes. “Have they been on teams before?” Yes. “Have they turned on a computer before?” Yes. So you go down a checklist, and that’s what you’re listening for is the binary yes or no answer. Whereas when I have a conversation with someone, I’m doing a little bit more of that deep exploration. “Okay, Chris, did you play sports in high school?” Yes. For me, that’s not a satisfactory enough answer. “Well, tell me about that experience. What was the sport? What was the team dynamic? What role or position did you have? Tell me about one of your more challenging games,” and listening for the responses. So if you said, “Well, I was on the lacrosse team in high school. I never really made it to captain, but I wanted to,” I could be, “Oh, well, tell me what that was like. Why didn’t you make it to captain?” “Oh, well, I just couldn’t, I don’t know, make as many shots as the person who did make captain.” “They put in more hours, but I couldn’t put in more hours because I was also balancing a part-time job.” “Oh, okay, that makes sense.” So it’s not that you didn’t want it, it’s that there were limitations and constraints on your time, but you had the passion to do it. There were just obstacles in your way. So it’s really starting to pick apart the nuance. Or you could say, “Yeah, I played lacrosse in high school.” “Oh, so tell me about some of your favorite memories of that.” “Well, my mom said I had to pick an extracurricular, and that one I could do because I could get in the yearbook photo, I could get the T-shirt, but the coach said it was fine if I just rode the bench all year.” Two very different answers to the same question. Christopher S. Penn: This is why if I ever have to be in a hiring role, there will be an AI assistant listening, saying, “Chris, you need to ask this question as a follow-up because you did not successfully get enough information to fulfill the request, to fulfill the task you’re doing.” Katie Robbert: But that’s a really important point. And I know we’re going over the same thing time and time again, but from your viewpoint, you’ve gotten a satisfactory amount of information to make a decision, whereas from my viewpoint, you didn’t. Versus vice versa. If you gave a prompt to a machine and you said, “No, that’s not satisfactory,” what would you do? Christopher S. Penn: Say, “You need to do this and this.” Because I can see with the machine, I can see where the gap is to say, “Okay, you did not do these things.” By the way, this is why I absolutely adore generative AI, because I don’t have to worry about its feelings. I could say, “Here’s where you failed, you have failed. This was a catastrophic failure. Try again.” Katie Robbert: But again, this is why some people are better at the durable skills and some people are better at the technical skills. And there’s room for both at the table. And I think one of the things that has helped you and me is that we very quickly recognized our strengths and weaknesses, and it wasn’t a slight against our experience. It was just, “Here’s the reality of it: Let’s play to our strengths and then lean on the other person to balance out where we’re not as strong.” Christopher S. Penn: Exactly. Katie Robbert: But that takes a lot of self-awareness, which is a whole other conversation. Christopher S. Penn: That is a durable skill all of its own. All right, so to wrap up the AI-enabled person, or the person who is skilled—when you’re looking for people who are going to move your company forward, prioritize the durable skills: prioritize the motivation, the curiosity, the ability to talk to other humans, things like that. Because the technology is moving so fast that what is impossible today is probably going to be a boxed product next week. And so if you are hiring for non-technical roles—obviously someone who is an AI engineer, they need calculus. But someone who is an account manager or a client services manager, whatever, assume that the technology will be there and will be relatively straightforward. Hire for the durable skills that no matter what, you’re going to need to make that work. If you’ve got some stories that you’d like to share about how you are doing hiring and to answer that question—should we hire, retrain, outsource, or replace Popeye or free, select—go to TrustInsights.ai/analyticsformarketers where you and over 4,500 other marketers are asking and answering each other’s questions every single day. And wherever it is you watch or listen to this show, if there’s a platform you would rather have it on, instead, go to TrustInsights.ai/TIpodcast. You can find us at all the places fine podcasts are served. Thanks for tuning in. We’ll talk to you on the next one. Speaker 3: Want to know more about Trust Insights? Trust Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence, and machine learning to empower businesses with actionable insights. Founded in 2017 by Katie Robbert and Christopher S. Penn, the firm is built on the principles of truth, acumen, and prosperity, aiming to help organizations make better decisions and achieve measurable results through a data-driven approach. Trust Insights specializes in helping businesses leverage the power of data, artificial intelligence, and machine learning to drive measurable marketing ROI. Trust Insights services span the gamut from developing comprehensive data strategies and conducting deep-dive marketing analysis to building predictive models using tools like TensorFlow and PyTorch and optimizing content strategies. Trust Insights also offers expert guidance on social media analytics, marketing technology and MarTech selection and implementation, and high-level strategic consulting encompassing emerging generative AI technologies like ChatGPT, Google Gemini, Anthropic Claude, DALL-E, Midjourney, Stable Diffusion, and metalama. Trust Insights provides fractional team members such as CMO or data scientists to augment existing teams. Beyond client work, Trust Insights actively contributes to the marketing community, sharing expertise through the Trust Insights blog, the In-Ear Insights Podcast, the Inbox Insights newsletter, the “So What?” Livestream, webinars, and keynote speaking. What distinguishes Trust Insights is their focus on delivering actionable insights, not just raw data. Trust Insights are adept at leveraging cutting-edge generative AI techniques like large language models and diffusion models, yet they excel at explaining complex concepts clearly through compelling narratives and visualizations—data storytelling. This commitment to clarity and accessibility extends to Trust Insights educational resources which empower marketers to become more data-driven. Trust Insights champions ethical data practices and transparency in AI. Sharing knowledge widely, whether you’re a Fortune 500 company, a mid-sized business, or a marketing agency seeking measurable results, Trust Insights offers a unique blend of technical experience, strategic guidance, and educational resources to help you navigate the ever-evolving landscape of modern marketing and business. In the age of generative AI, Trust Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

Want to start selling on Etsy but feel completely overwhelmed by SEO, fees, rules, and everyone shouting different advice at you?In this video, I'm walking you through how to start selling on Etsy in 5 simple steps, without melting your brain, overthinking your shop, or feeling like you need a business degree to get started.This is a calm, beginner-friendly Etsy setup guide for 2026 and beyond, especially if you're:Brand new to EtsyStuck in research mode and not actually opening your shopConfused about what you're allowed to sellWorried about SEO, pricing, or “doing it wrong”We'll cover:What you can (and can't) sell on EtsyHow to set up the business basics without a massive faffOpening your Etsy shop without obsessing over perfectionCreating products that actually have a chance of sellingWriting listings and starting marketing so people can find youBy the end, you'll know exactly what to do next, instead of spinning in circles on Pinterest and Facebook groups.I'm Steph. I've been a full-time handmade business owner since 2016, and I now coach makers through Etsy, marketing, and turning side hustles into proper income.☕ Grab a cuppa, hit play, and let's get your Etsy shop open.

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