Podcasts about ceos

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    The Hypnotist
    Hypnosis to Boost Discipline, Healthy Habits, and Study Performance

    The Hypnotist

    Play Episode Listen Later Dec 7, 2025 27:32


    This hypnosis session will help you become more disciplined, develop healthy habits, and if you're a student or taking an exam, then even help with your study preparation and performance. This was based on a session to help a client finally pass an exam they had attempted several times before. To access a subscriber-only version with no intro, outro, explanation, or ad breaks and 24 hours earlier than everyone else, tap 'Subscribe' nearby or click the following link.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creators.spotify.com/pod/profile/adam-cox858/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Mogul Chix Podcast
    Episode 87: Episode 87: Redesigning Your Business So It Stops Running You

    Mogul Chix Podcast

    Play Episode Listen Later Dec 7, 2025 19:03


    Stop doing things the hard way. In this TED-style episode, Adrienne dismantles the lies we tell ourselves that ease is lazy and reframes it as a hallmark of intelligent leadership. She teaches CEOs how to design their businesses around simplicity, strength, alignment, and structure.

    Ralph Nader Radio Hour
    The Problem with Plastic

    Ralph Nader Radio Hour

    Play Episode Listen Later Dec 6, 2025 72:44


    Ralph welcomes Judith Enck (founder and president of Beyond Plastics, whose goal is to eliminate plastic pollution everywhere) to discuss her new book “The Problem with Plastic: How We Can Save Ourselves and Our Planet Before It's Too Late.” Then, Ralph reflects on the 60th anniversary of “Unsafe at Any Speed.”Judith Enck is the founder and president of Beyond Plastics, whose goal is to eliminate plastic pollution everywhere. In 2009, she was appointed by President Obama to serve as regional administrator at the U.S. Environmental Protection Agency and served as deputy secretary for the environment in the New York Governor's Office. She is currently a professor at Bennington College, where she teaches classes on plastic pollution. She is co-author (with Adam Mahoney) of The Problem with Plastic: How We Can Save Ourselves and Our Planet Before It's Too Late.I support recycling…But the sad reality is that plastic recycling has been an abysmal failure. Always has, always will be…You cannot really accomplish high levels of recycling with plastics because you would literally have to do hundreds, if not thousands of different sorting. The people who know this the most are the plastic manufacturers. Yet they have spent hundreds of millions of dollars confusing and deceiving the public into thinking: “Don't worry about all your plastic, just toss it in your recycling bin,” knowing that most plastic never gets recycled.Judith EnckA lot of people feel overwhelmed and that it's hopeless and what can one person do? And that fails to acknowledge that the reason we're not making more progress on climate change is because of the political power of fossil fuel companies. On the plastics issue, we're taking on fossil fuel, chemical, and consumer brand companies and plastics companies. So it's a lot. It's amazing we get anything done. But people around the country are coming together and they're getting victories.Judith EnckI do think if you start paying attention to plastic in your own life, you see that there are alternatives. And then you climb the civic ladder. So you try to reduce plastic in your own home. Then you look at your kid's school. Then you look at your faith community. Then before you know it, you're at your city council asking what can the city do to reduce plastics. You're going to get a couple victories there. And then you find the statewide environmental groups that are working on this. This is for the long haul.Judith EnckThe important thing about [Unsafe at Any Speed] now is: sure, it saved millions of lives and the laws are still on the books, and even Donald Trump can't tear seatbelts and airbags out of our cars. But if we tried to do this again today, it wouldn't happen. And that's because the concentration of corporate power over Congress and the media is so much more intense now. And it's also because the decline of civic institutions and democratic institutions has been very pronounced over the last few decades. And that is sobering us up.Ralph NaderNews 12/5/251. Our top stories this week are on Venezuela. First, the BBCis out with a report on the American military build-up around the Latin American nation, which includes “air and naval forces…a nuclear-powered submarine and spy planes...a range of aircraft carriers, guided-missile destroyers, and amphibious assault ships capable of landing thousands of troops.” So far, the Trump administration has sent mixed messages on whether they plan to launch a full-scale invasion of the Bolivarian Republic, but Venezuelan President Nicolás Maduro shows no signs of stepping down without a fight, having declared a “massive mobilisation” of 200,000 military personnel throughout the country. Most ominously, on November 29th, President Trump declared Venezuela's sovereign airspace closed, per the Wall Street Journal.2. However, American bellicosity towards Venezuela is unpopular at home. A CBS poll found that only 30% of Americans would favor the U.S. taking military action in Venezuela, compared to a whopping 70% opposed. Another question in this same poll found that only 13% of Americans consider Venezuela a “major threat” with 48% considering the country a “minor threat” and 39% report they don't think Venezuela is a threat at all. Unfortunately, the lack of popular support for war is unlikely to constrain the Trump administration much, but it is a notable difference from the lead-up to the Iraq War, when 70% of Americans favored an invasion. The American people want peace, even if the government does not. 3. Another key detail from the CBS poll is that “Three in four Americans…say Trump would need congressional approvalbefore taking military action in Venezuela, including just over half of Republicans.” In light of this fact, it is significant that a bipartisan group in Congress is pushing a War Powers resolution to “block strikes on Venezuela,” per the Intercept. This new push in the House is sponsored by stalwart progressive Congressman Jim McGovern and co-sponsored by dissident Republican Thomas Massie along with other progressives like Reps. Ro Khanna, Lloyd Doggett, and Joaquin Castro, among others. As the Intercept piece notes, this resolution must be acted on in the House within 15 days, but by then the administration may have already acted, pre-empting the resolution. A similar resolution has also been introduced in the Senate, primarily backed by Senators Tim Kaine and Rand Paul, with backing from other Senate Democrats, per the Hill.4. Of course, American aggression towards Venezuela is reverberating out into the international community in myriad ways. Generally speaking, while United Nations officials decry the actions, America's European allies have kept quiet – with many speculating that these countries would prefer Maduro's ouster in order to get ready access to Venezuelan oil and decrease their dependence on Russia. China however, has issued a stiff condemnation of American actions. The Iranian Students News Agencyquotes Chinese Foreign Ministry Spokesperson Lin Jian's statement at a Beijing press conference, which where in he stated, “China opposes any action that violates the purposes and principles of the UN Charter or infringes upon the sovereignty and security of other countries…[and] opposes foreign forces interfering in Venezuela's internal affairs under any pretext.” He added, “We urge all parties to keep the Latin American and Caribbean region a peaceful zone and not allow the situation to escalate further.” However, beyond these condemnations, it remains unclear what, if anything, China will do to check American aggression.5. Despite all of this however, House Democratic leadership is typically feckless. In a corollary to the increasing likelihood of strikes against Venezuela directly, Secretary of Defense Pete Hegseth has stepped up the campaign of striking boats off the country's coast. Recently, the Washington Post revealed that after a strike in September which left survivors clinging to life, Hegseth ordered a second strike, directing Admiral Frank Bradley to “kill everybody.” This revelation led to calls for House Democrats to pursue impeachment against Hegseth on charges that he violated the laws of war. However, Axiosreports House Minority Leader Hakeem Jeffries will not pursue a Hegseth impeachment. While true that such a push would likely be DOA, it sends a dark signal that the administration can do something like this and face virtually zero official condemnation. 6. Nevertheless, Republicans have taken such unpopular actions that it seems Democrats will retake the House, perhaps by a wide margin, in the 2026 midterms – or perhaps before. So far, 31 House Republicans have announced they will not seek re-election, with some retiring and others running for other offices. Still others however are signaling that they will resign their offices before the midterms, shaving the slim House GOP majority ever slimmer. Representative Marjorie Taylor Greene has announced she will retire in January 2026. Now, Congresswoman Nancy Mace is reportedly considering resigning early as well, though she has denied such rumors, per KOMO News. Either way, Democrats should be taking this moment to prepare an agenda for if and when they retake control of the chamber. 7. Turning to consumer protection news, Jalopnik reports Senate Republicans are seeking to rollback decades of automobile safety regulations. In a recent hearing held by the Committee on Commerce, Science and Transportation ostensibly to put the CEOs of the Big Three American car manufacturers, as well as Tesla, on the record as to why cars have become so expensive, Republicans on the committee used the opportunity to blame safety regulations. Jalopnik notes that Republican Senators specifically targeted “automated emergency braking, the requirements for which will not come into effect until 2029 and have no bearing on current car prices…[and] back-seat alarms to remind you if you've left a child or pet back there. According to Kids and Car Safety, since 1990 at least 1,165 children have sweltered to death in hot cars, and another 7,500 survived with varying degrees of injury.” The cost of these sensors will amount to about $50 per vehicle. In short, while there are many reasons cars have become considerably more expensive in recent years – including everything from tariffs to data centers buying up all electronic parts – blaming safety regulations is a tired canard. 8. Meanwhile, RFK Jr. is moving to kill a proposed Food and Drug Administration rule to test for asbestos in talc-based cosmetics, the Guardian reports. As this report notes, cosmetics companies have known about potential asbestos contamination of talc since the 1950s, but that fact, like so many other corporate secrets, was suppressed, only coming to light in the 1970s. Asbestos is a highly carcinogenic substance. It has been banned in over 50 countries and “No…level of exposure is considered safe.” However, attempts to ban the substance in the U.S. have been stymied by industry, beginning with the overturning of the EPA's 1989 ban.9. In more legal news, Reuters reports the British government has announced plans to “remove the historic right to trial by jury,” for defendants in criminal cases carrying potential sentences of under three years in jail. The government argues that this will help alleviate the tremendous backlog of cases before the British courts, despite the fact that the right to a jury trial in Britain dates back to the Magna Carta itself. Barbara Mills, chair of the Bar Council, which represents trial lawyers in the U.K., decried this move, stating ”there is no evidence that [the] removal [of jury trials] would reduce the backlog, nor has it been set out how an alternative system would be resourced…We urge the government to reconsider pursuing radical changes under the mistaken belief that radical equals effective.” 10. Finally, in local news, Washington D.C. Councilmember and Democratic Socialist Janeese Lewis George has officially launched her campaign to be the next mayor of the District of Columbia. Lewis George is the first serious candidate to announce a campaign to succeed unpopular three-term Mayor Muriel Bowser, who is retiring this cycle. Like Zohran Mamdani, Lewis George is prioritizing affordability in the increasingly expensive District as well as an emphasis on fixing city services like traffic safety improvement. According to the Washington Post, “Within hours of launching her campaign Monday morning, Lewis George's campaign said it had received enough money from enough D.C. residents to qualify [for the District's matching fund program], which provides public financing for campaigns that agree not to accept large-dollar donations and corporate contributions.” Within hours, “they had netted more than $110,000 in individual donations from 1,500 D.C. residents,” which after being combined with the matching funds, will total over $750,000.” However, many expect her main challenger to be Councilmember Kenyan McDuffie, an ally of corporate interests and developers in the District, who will likely be bankrolled by those same interests. Whatever the future holds, this will surely be the most competitive citywide race the District has seen in decades. This has been Francesco DeSantis, with In Case You Haven't Heard Get full access to Ralph Nader Radio Hour at www.ralphnaderradiohour.com/subscribe

    The Hypnotist
    Sleep Hypnosis to Get Deep Sleep After Waking

    The Hypnotist

    Play Episode Listen Later Dec 6, 2025 23:41


    Adam creates a hypnosis session designed to help those who wake up after sleeping to sleep well and to get back to sleep quickly if they do wake up. To access a a subscriber-only version with no intro, outro, explanation, or ad breaks and with early access, tap 'Subscribe' nearby or click the following link.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creators.spotify.com/pod/profile/adam-cox858/subscribe⁠⁠⁠⁠

    The Hypnotist
    Hypnosis for Accessing a State of Creative Flow and Activate a Stream of Consciousness

    The Hypnotist

    Play Episode Listen Later Dec 6, 2025 30:42


    This hypnosis session used powerful hypnosis techniques to help you access a state of creative flow and to develop a stream of consciousness. This was a session created for a successful movie screenplay writer who had an idea for a movie but wanted to access a state to creativity to turn the ideas into reality. To access a subscriber-only version with no intro, outro, explanation, or ad breaks and 24 hours earlier than everyone else, tap 'Subscribe' nearby or click the following link.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creators.spotify.com/pod/profile/adam-cox858/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Leveraging AI
    247 | AI bubble sirens: the $8 T bill, OpenAI's “code-red” scramble, Anthropic Opus 4.5 dethrones Gemini 3, AWS rolls out Frontier Agents — and more AI news for the week ending on December 5, 2025

    Leveraging AI

    Play Episode Listen Later Dec 6, 2025 61:07 Transcription Available


    Is AI building the future — or inflating the next great tech bubble?This week's episode of Leveraging AI peels back the layers of billion-dollar optimism and uncovers the quiet panic sweeping the AI giants. From OpenAI's internal “Code Red” to Anthropic's cautious warnings, host Isar Meitis walks you through the pivotal shifts shaking the foundation of the AI industry.While tech giants throw trillions into compute power and bold promises, business adoption is… shockingly stagnant. Are we seeing signs of a bubble about to burst — or is the market simply catching its breath before the next leap?If you're a business leader navigating the hype, headlines, and high stakes, this is your briefing.In this session, you'll discover:Why OpenAI froze development and went into Code Red modeHow $8 trillion in projected AI infrastructure is colliding with disappointing ROIThe growing disconnect between enterprise AI adoption and corporate AI spendWhat top CEOs like IBM's Arvind Krishna and Anthropic's Dario Amodei really think about the AI investment surgeA jaw-dropping look at deep AI infrastructure costs and the five-year obsolescence cycleWhy Claude Opus 4.5 is being called the best coding model on the marketThe bold new moves from AWS, including agentic AI factoriesPolitical pressures: PAC wars, employee protests, and the race to regulateAnd what your company should (and shouldn't) do right now to stay aheadAbout Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/ YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/ Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/events If you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

    Staging Sips
    Leverage The Extraordinary New Staging ROI Data In Your Business

    Staging Sips

    Play Episode Listen Later Dec 6, 2025 21:28


    The newest data from the Real Estate Staging Association just dropped for Q2 and Q3, and I need to share something with you that honestly broke my heart a little bit when I saw it. The ROI numbers? Absolutely extraordinary. We're talking about the kind of returns that would make any financial advisor pause and say, "Wait, are we talking about a Ponzi scheme here?" But here's what got me: The average staging investment sits under $5,000. A $3,800 to $4,300 investment producing anywhere from $58,000 to $100,000 in additional seller equity. Now, I'm not sharing this to make you feel bad about your pricing or to pressure you into arbitrary price increases. This isn't about comparison or judgment. But when you place those incredible ROI numbers next to what our industry is charging on average, it creates a powerful moment for reflection. So today's conversation is really about one question: Does the price I charge reflect the value I create? In this episode, I'm walking you through the latest RESA statistics, breaking down the neuroscience behind why pricing feels so hard and inviting you to start tracking your own data so you can price from confidence instead of fear. Afterall. We are entering into a new season and better now than ever.   WHAT YOU'LL LEARN FROM THIS EPISODE: The staggering new staging ROI numbers from Q2 and Q3 and why they matter more than ever. Why many staging CEOs undercharge from outdated brain patterns. How to build your own staging statistics and stop relying on national averages to justify your pricing. A reflection framework to help you assess alignment between your pricing and the outcomes you create.   RESOURCES:   Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool Follow Lori on Instagram: www.instagram.com/rethinkhome If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!   ENJOY THE SHOW? Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on Spotify, Stitcher, Amazon Music, or Audible

    Office Ladies
    Presenting unPAUSED with Dr. Mary Claire Haver

    Office Ladies

    Play Episode Listen Later Dec 5, 2025 2:40


    Welcome to unPAUSED, the podcast where bold, unfiltered conversations take place about what it really takes for women to thrive in the second half of life. Every week, Dr. Mary Claire Haver, a board-certified Obstetrician-Gynecologist, Certified Menopause Practitioner, and #1 New York Times best-selling author, tackles the conversations women actually need to hear. Dr. Haver sits down with a variety of medical experts, CEOs, and risk-takers to discuss everything that matters, from hormones and identity to financial power, relationships, and the tools needed to build the life you want. unPAUSED is about reclaiming your healthspan—not just the number of years you live, but the number of years you live well. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

    The Human Upgrade with Dave Asprey
    The Real Reason Your Face Is Aging So Fast : 1376

    The Human Upgrade with Dave Asprey

    Play Episode Listen Later Dec 5, 2025 57:18


    Vitamin C, copper peptides, and glutathione behave very differently once you understand how skin absorbs nutrients at the cellular level. This episode shows you how to target collagen production, strengthen mitochondria, improve detox capacity, and upgrade skin density with pharmaceutical grade delivery systems that outperform conventional skincare. You learn why most topical antioxidants never reach their intended targets, how intracellular copper changes longevity pathways, why glutathione affects everything from pigmentation to detox, and how to build a streamlined routine that matches the way high level biohackers actually age. These strategies can help you improve collagen, elasticity, hair density, mitochondrial function, and whole body performance with fewer steps and far more impact. Watch this episode on YouTube for the full video experience: https://www.youtube.com/@DaveAspreyBPR Host Dave Asprey talks with Dr. Nayan Patel, a pharmacist, wellness expert, and industry leader who has worked with physicians since 1999 to design custom medications and patient specific protocols. He has been the pharmacist of choice for celebrities, CEOs, and medical professionals seeking precision level formulations. Dr. Patel is the author of The Glutathione Revolution, which summarizes more than a decade of clinical research on glutathione. His team created a patented transdermal technology that delivers glutathione systemically through the skin, and he has since expanded this work to include advanced peptides and new delivery systems that improve absorption far beyond standard topical products. He also developed the Auro GSH Antioxidant Delivery System, a skincare line that uses pharmaceutical grade ingredients at potent concentrations to achieve deeper penetration and more reliable biological effects. Together they break down why vitamin C acts as a stimulant that drives collagen rather than a classic antioxidant, how GHK copper peptide thickens aging skin, and why retinoids often speed up cell turnover at the cost of long term resilience. Dr. Patel explains the difference between cosmetic grade and injectable grade peptides, why purity matters when a delivery system pushes molecules deep into the skin, and how zinc overuse has created widespread copper deficiency that affects hair, metabolism, and mitochondrial health. Dave shares his own protocols for using GHK, glutathione, and vitamin C, along with practical dosing strategies that create visible changes in skin density within four to six weeks. You will learn: • How vitamin C stimulates collagen and why glutathione regenerates oxidized antioxidants • How GHK copper peptide improves elasticity, firmness, and structural integrity • Why purity, molecular size, and delivery tech determine whether peptides actually reach target tissues • How topical copper supports intracellular stores and influences hair health and metabolism • Why zinc overload causes silent copper deficiency and what it means for longevity • How targeted glutathione improves detox, pigmentation, and oxidative stress • The fastest protocol for visible skin density improvements and how long results take to show • How to combine these tools with lasers and skin procedures for stronger outcomes Dave Asprey is a four-time New York Times bestselling author, founder of Bulletproof Coffee, and the father of biohacking. With over 1,000 interviews and 1 million monthly listeners, The Human Upgrade brings you the knowledge to take control of your biology, extend your longevity, and optimize every system in your body and mind. Each episode delivers cutting-edge insights in health, performance, neuroscience, supplements, nutrition, biohacking, emotional intelligence, and conscious living. New episodes are released every Tuesday, Thursday, Friday, and Sunday (BONUS). Dave asks the questions no one else will and gives you real tools to become stronger, smarter, and more resilient. Keywords: GHK copper peptide, topical glutathione delivery, dextrin absorption technology, intracellular copper uptake, vitamin C collagen stimulation, antioxidant regeneration, cosmetic peptide purity, injectable grade peptides, zinc copper imbalance, mitochondrial skin health, hair follicle regeneration, oxidative stress reduction, glutathione detox support, peptide based skincare, collagen crosslinking support, DMAE skin firmness, CoQ10 topical benefits, skincare biohacking, longevity dermatology, pharmaceutical transdermal systems Resources: • Go to https://aurowellness.com/ ‘DAVE10' for a discount! • Dave Asprey's Latest News | Go to https://daveasprey.com/ to join Inside Track today. • Danger Coffee: https://dangercoffee.com/discount/dave15 • My Daily Supplements: SuppGrade Labs (15% Off) • Favorite Blue Light Blocking Glasses: TrueDark (15% Off) • Dave Asprey's BEYOND Conference: https://beyondconference.com • Dave Asprey's New Book – Heavily Meditated: https://daveasprey.com/heavily-meditated • Upgrade Collective: https://www.ourupgradecollective.com • Upgrade Labs: https://upgradelabs.com • 40 Years of Zen: https://40yearsofzen.com Timestamps: 0:00 - Trailer 1:30 - Introduction 5:51 - Delivery Technology and How It Works 9:34 - Product Development and Formulations 21:29 - Application and Usage Guidelines 32:17 - Hair Growth and Specific Concerns 37:22 - Copper, Deficiency and Body Systems 40:52 - Special Topics and Protocols 52:00 - Dosing Protocols and Closing See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Smart Business Revolution
    Reinventing Success: From Athlete to CEO Community With Matt Sharrers

    Smart Business Revolution

    Play Episode Listen Later Dec 5, 2025 34:02


    Matt Sharrers is the Managing Partner of ETJ Advisory and Founder of ETJ Life, a private, invitation-only community that supports CEOs backed by private equity in navigating leadership transitions and building fulfilling lives. As the former CEO of SBI, Matt helped scale the company and guided it through multiple successful exits, while his current ventures draw on decades of executive leadership and board advisory experience.  A former professional hockey player who represented Canada at the national level, Matt is passionate about helping both elite athletes and business leaders achieve their highest potential. His work and recent book, The Second CEO, focus on the unique challenges and opportunities faced by CEOs in high-pressure, private-equity-backed environments. In this episode… The path to reinvention is rarely linear, especially when shifting from elite athletics to corporate leadership and then to entrepreneurship. Many high performers struggle to release old identities while stepping into roles that demand new skills, new mindsets, and deeper purpose. What does it really take to navigate such dramatic transitions, and how can you redefine success without losing yourself? Matt Sharrers, an expert in executive leadership and CEO advisory, shares how he progressed from professional hockey to corporate sales and ultimately to building a respected advisory practice and CEO community. Matt explains how shedding his athletic identity taught him resilience, why stepping in after a charismatic founder required deliberate, disciplined leadership, and how professionalizing a fast-growing organization prepared him for future transitions. Through stories and lessons learned, Matt demonstrates that reinvention thrives on ongoing reflection, courage, and an unwavering commitment to meaningful impact. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Matt Sharrers, Managing Partner of ETJ Advisory and Founder of ETJ Life, about navigating major career reinventions. Matt shares insights on scaling as a second CEO, building communities for high achievers, and designing a life anchored in purpose.

    Beyond 7 Figures: Build, Scale, Profit
    Business Focus Solutions: Magic of Focus for Entrepreneurs feat. Katie Stoddart

    Beyond 7 Figures: Build, Scale, Profit

    Play Episode Listen Later Dec 5, 2025 44:59


    Learn how to transform your ADHD or learning disabilities from obstacles into your greatest business superpower. If business focus feels like an impossible challenge, you're not alone. As someone diagnosed with one of the worst cases of learning disabilities my doctor had ever seen, I know firsthand how overwhelming it can feel when your mind wants to go in a million directions at once. But here's what I've discovered after working with thousands of founders and CEOs - that scattered, high-energy, idea-generating brain that feels like a curse? It's actually your secret weapon. In this episode, we dive deep into Katie Stoddart's "Magic of Focus" methodology and explore how entrepreneurs with ADHD, dyslexia, and other neurodivergent traits can harness their unique wiring to build wildly successful businesses. I'm thrilled to have Katie Stoddart join us today - she's the brilliant mind behind "The Focus Bee" and author of "The Magic of Focus." Katie brings a fascinating background as both an engineer who mapped sea floors and a transformative leadership coach who's cracked the code on helping high-performers sustain peak performance. Her work with three distinct types of focus - short-term, long-term, and selective - has helped countless entrepreneurs break through the overwhelm that keeps them working 80-hour weeks while feeling like they accomplished nothing. KEY TAKEAWAYS: Even "normal" non-neurodivergent people develop unhealthy focus habits due to constant app distractions and digital overwhelm. Neurodivergent entrepreneurs often struggle with analysis paralysis because they take in too much information and can't decide where to place their focus. The key to managing overwhelm is writing down all ideas first, then categorizing them into urgent, important, or "can wait" buckets. Most entrepreneurs get reactive in the morning by immediately checking phones, emails, and Slack, which destroys their ability to focus on what matters. The three founder traps that kill growth are: setup trap (word-of-mouth only), sales trap (founder-led sales only), and scale trap (founder involved in every decision). To scale beyond seven figures, you must shift your identity, upgrade your peer group, and raise your standards for what you'll tolerate. Comfort is the enemy of growth - you should crave mild discomfort as a sign you're leveling up and building resilience. Breaking down overwhelming tasks into single, manageable actions (like organizing one shelf at a time) makes the impossible feel achievable. Katie Stoddart's Links: LinkedIn: https://www.linkedin.com/in/katiestoddart/ Website: https://katiestoddart.com/ YouTube: https://youtube.com/@thefocusbee Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites:  www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community  

    The Hypnotist
    ADHD Day Trader Hypnosis - Master Your Criteria, Control Impulses, and Boost Profitability

    The Hypnotist

    Play Episode Listen Later Dec 5, 2025 34:52


    Adam works with a client to help them break a pattern of impulsive trading and to pivot their strategy if they can't maintain their trading plan.

    The Hypnotist
    The Control Room of The Mind for Confidence and Credibility

    The Hypnotist

    Play Episode Listen Later Dec 5, 2025 27:41


    This hypnosis session uses the metaphor of a control room of the mind to help you tap into more confidence and credibility. To access a subscriber-only version with no intro, outro, explanation, or ad breaks and 24 hours earlier than everyone else, tap 'Subscribe' nearby or click the following link.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creators.spotify.com/pod/profile/adam-cox858/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

    Plenty of CMOs reach a point where the fractional model starts to look… intriguing. A little more freedom, a little less 24/7 pressure, and a whole lot of variety. In this episode, Drew brings together three former full-time CMOs who now serve as full-time fractionals: Alan Gonsenhauser (Demand Revenue), Katrina Klier (Sage Strategy Group), and Marshall Poindexter (yorCMO). They get into what it really takes to succeed in the role, from setting expectations with CEOs and boards to choosing the right clients, managing time and scope, and knowing when the fractional model fits and when it is time to move on. In this episode:  Alan builds trust fast with structured discovery across leaders and the board, using "three magic wishes" to surface priorities before acting.  Katrina ties marketing priorities to financial and board targets so strategy supports existing growth and margin commitments.  Marshall differentiates fractional work from consulting, using a simple framework and 90-day sprints to drive execution through in-house teams or agencies. Plus:  Narrowing your niche so you attract clients where you create outsized value  How to set scope, cadence, and availability so part-time does not quietly become full-time  Using process, sprints, and metrics to stay focused when new requests pop up  Planning the transition, from mentoring the incoming full-time CMO to creating a clean off-ramp Tune in if you are considering going fractional, hiring a fractional CMO, or just trying to understand how this model fits into the modern CMO career.   For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

    Second in Command: The Chief Behind the Chief
    Ep. 533 - Block & Associates Realty COO Inaas Arabi – Why Most CEOs Fail at Real Scalability Now

    Second in Command: The Chief Behind the Chief

    Play Episode Listen Later Dec 4, 2025 53:21


    Ever felt overwhelmed by breakneck growth, scattered systems, and a CEO who just wants “more”—now? If you're a second-in-command, this episode flips the pain of scaling upside down.Host Sivana Brewer dives deep with Inaas Arabi, COO at Block & Associates Realty and an industry veteran who's engineered two rounds of company doubling (with a third on deck). They break down order-from-chaos strategies, how to build systems that actually scale, and the hidden math of hiring for sustainable results. Hear why most “growth plans” fail, and how trusted advisors and specialized team pods change everything.Don't miss out—if you want to avoid costly mistakes, burnout, and leadership isolation, tune in now. This episode exposes proven, rare insights and actionable frameworks you simply won't get anywhere else.Timestamped Highlights[00:00] – From scorching Austin heat to building legacy: Inaas's introduction and real-world leadership challenge[00:03] – The “three-month property turnover” nightmare and the breakthrough that shattered it[00:16] – The surprising danger in property manager–centric models and the pod system that solves it[00:27] – Chaos vs. order: When to build systems and when to let things break (and why most get it wrong)[00:32] – The obscure art of error rates—and why perfect service is a myth, even for world-class COOs[00:34] – How trusted advisors expose hidden blind spots that can kill your growth[00:39] – Building your mentor board: Where to find them and how to make the relationship work[00:48] – Tripling scale and checking off U.S. states—behind the personal drive fueling strategic victoriesResources & MentionsZillowRealPageAmerican Homes 4 RentProgress ResidentialUltraSourceEOS (Entrepreneurial Operating System)About the GuestInaas Arabi is an accomplished executive with over 25 years in real estate and property management, including leadership roles at companies like Zillow, RealPage, and American Homes 4 Rent. Since joining Block & Associates Realty in May 2023, she has focused on optimizing operations and driving strategic growth in the greater Atlanta and North Carolina regions. Inaas holds an Executive MBA from Kennesaw State University and has a strong background in asset management, operations, and tech-driven solutions for the real estate industry.

    The Unstoppable Entrepreneur Show
    1093. How to Build a High Profit Margin Business in 2026 Using What You Already Have

    The Unstoppable Entrepreneur Show

    Play Episode Listen Later Dec 4, 2025 22:12


    In today's episode, Kelly tears down one of the biggest myths in the online business world: that revenue is the ultimate marker of success. She explains why revenue on its own is an incomplete (and often misleading) measure, and why retention, reconversion, revenue quality, and gross margin are the real drivers of a sustainable, profitable business. You'll learn how two businesses with the same revenue can have a 5× difference in take-home income, why so many entrepreneurs unknowingly sabotage their profitability in pursuit of "more," and how to set deeply aligned, purposeful income and impact goals for 2026. Kelly also breaks down "The Four R's," the levers that expert-level business owners use to increase margins without increasing workload, and why this is the path to more peace, more profit, and more purpose in the coming year. TIMESTAMPS: 00:28 – 02:30 — How revenue fixation developed & the missing conversation around revenue quality 06:10 – 07:12 — The danger of chasing external revenue benchmarks 07:12 – 09:00 — The wild variance in take-home income at the same revenue level 09:00 – 10:40 — The hidden cost of constant revenue pursuit & why margin matters 12:15 – 13:56 — The 5X income opportunity hiding in your existing business 13:56 – 15:15 — The Four R's: Retention, Renewals, Referrals & Reactivations 15:15 – 17:00 — Why new customer acquisition is the least profitable path 18:20 – 19:30 — Reconversions: your lifetime value multiplier 19:30 – 20:30 — How mature CEOs vs. novice CEOs think about growth 20:30 – 21:20 — Permission to take a "season of excellence" instead of constant scaling RESOURCES: Learn more about our Virtual Business School Gold program, where we teach our Multiplier Method to increase customer lifetime value and scale while growing profits: https://go.virtualbusinessschool.com/gold Have questions about the program? Email Nicole, our program director, at nicole@kellyroachinternational.  Join Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

    HBR IdeaCast
    Future of Business: Moderna’s Founder on Innovation That Breaks Through

    HBR IdeaCast

    Play Episode Listen Later Dec 4, 2025 29:04


    What are CEOs across industries doing to build resilience and strong cultures in an age of uncertainty? In this Future of Business series, IdeaCast hosts Alison Beard and Adi Ignatius sat down with four leading CEOs to understand where global business is going. In this episode, host Alison Beard speaks with Noubar Afeyan, the CEO of Flagship Pioneering and Chairman of Moderna. Afeyan shares the organizational models and practices that work best to produce innovation, the difference between managing risk and managing uncertainty, and what separates true breakthrough innovation from everyday, incremental improvements.

    Canary Cry News Talk
    Active Intel Assets, MIND CONTROL for KIDS, Artificial Ethics, Project Suncatcher | CCNT 897

    Canary Cry News Talk

    Play Episode Listen Later Dec 4, 2025 155:09


    MIND CONTROL FOR CHILDREN - 12.03.2025 - #897 BestPodcastintheMetaverse.com Canary Cry News Talk #897 - 12.03.2025 - Recorded Live to 1s and 0s Deconstructing World Events from a Biblical Worldview Declaring Jesus as Lord amidst the Fifth Generation War! CageRattlerCoffee.com SD/TC email Ike for discount https://CanaryCry.Support   Send address and shirt size updates to canarycrysupplydrop@gmail.com   Join the Canary Cry Roundtable This Episode was Produced By:   Executive Producers LX Protocol BARON of the Berrean Protocol*** Carrie G*** Robert S***   Producers of TREASURE (CanaryCry.Support) Cage Rattler Coffee, Mrs. Tinfoilhatman, Veronica D, Sir Scott Knight of Truth, Sir Casey the Shield Knight   Producers of TIME Timestampers: Jade Bouncerson, Morgan E Clankoniphius Links: JAM   FALSE FLAG Afghan national Guard Sh**ter was a CIA asset (USA Today)   TRUMP/MONEY Post: Brian Armstrong (Coinbase) and Larry Fink (Blackrock) photo op (X) Clip: "Potential next Fed chair" Kevin Hassett, former Coinbase advisor (X)  Trump, Americans may soon pay 'no income tax' as WH explores alt rev streams (Fox Business) $6B Dell investment in 'Trump accounts' to provide 25 mil kids with free money (CNBC) Qualifying Govs or Charities can invest potentially infinitely (WH) VR Narrative-driven VR game to support type 1 diabetes self-management in children (Nature) Gaza children find comfort, tackle war trauma in virtual reality (Daily Sabah)   AI Clip: Joe Rogan speculated how Second Coming of Christ might be AI (X) Clip 1: Ex-Google Design Ethicist, Tristan Harris on what AI tech CEOs are motivated by (X) Clip 2: Ex-Google Design Ethicist, quote from friend after grilling CEOs (X)   Scripture: Revelation 9:6, Job 3:20-22   SPACE: Project Suncatcher, a space-based, scalable AI infrastructure system design (Google)   V4V Leak confirms OpenAI is preparing ads on ChatGPT for public roll out (Bleeping Computer) OpenAI hits pause on ChatGPT ads as CEO declares a 'code red' (Search Engine Land)   EXECUTIVE PRODUCERS TALENT/TIME END

    How to Be Awesome at Your Job
    1115: How to Earn and Keep Your Next Promotion with Mark Thompson

    How to Be Awesome at Your Job

    Play Episode Listen Later Dec 4, 2025 39:47


    Mark Thompson reveals the principles of readiness that he's used to help aspiring CEOs get the top job.— YOU'LL LEARN — 1) The one behavior that makes you more CEO-like 2) Why to take on your boss' problems3) The question that dramatically improves your appealSubscribe or visit AwesomeAtYourJob.com/ep1115 for clickable versions of the links below. — ABOUT MARK — Mark Thompson is a globally recognized authority on CEO succession, executive readiness, and high-stakes leadership transitions. He has led more than a hundred board-level engagements to prepare C-suite successors to step confidently into enterprise leadership. He is the founding chairman and CEO of the Chief Executive Alliance and the CEO Leadership Plan Review (LPR). Previously, he served as chief executive of the CEO Academy, a SHRM company, in partnership with Wharton and McKinsey.Earlier in his career, Thompson reported directly to founder Charles “Chuck” Schwab, serving as executive producer of Schwab.com, the first large-scale digital platform for online investing. In 2021, he was ranked by Marshall Goldsmith as the #1 CEO Coach, and in 2023 he was inducted into the Thinkers50 Coaching Legends.• Book: Admired: 21 Ways to Double Your Value• Book: CEO Ready: What You Need to Know to Earn the Job--and Keep the Job• Website: ChiefExecutiveAlliance.com— RESOURCES MENTIONED IN THE SHOW — • Study: “How Leaders Develop Collaborative Leadership for Effectiveness” by Bonita Thompson• Book: The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen Covey• Book: Contact: A Novel by Carl Sagan• Book: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace• Past episode: 273: Taking Control of your Career with Korn Ferry's Gary Burnison— THANK YOU SPONSORS! — • Vanguard. Give your clients consistent results year in and year out with vanguard.com/AUDIO• Quince. Get free shipping and 365-day returns on your order with Quince.com/Awesome• Taelor. Visit Visit taelor.style and get 10% off gift cards with the code PODCASTGIFT• Cashflow Podcasting. Explore launching (or outsourcing) your podcast with a free 10-minute call with Pete.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Wendy Bell Radio Podcast
    Hour 2: The Deep State's Last Line Of Defense

    Wendy Bell Radio Podcast

    Play Episode Listen Later Dec 4, 2025 38:24


     Activist prosecutors and judges are releasing dangerous, known criminals back on the streets to re-offend, and one particular case involving - gasp - Somalians accused of stealing $7 million in Covid funds - now is getting heightened national attention. Why did a liberal judge overturn the jury's guilty verdict? President Trump nixes the Biden admin's unattainable fuel efficiency standards with the CEOs of several major automakers standing beside him. Why didn't these corporate heads push back against Biden's unreasonable mandates, if they're so pleased with Trump's move to roll them back?

    Dental A Team w/ Kiera Dent and Dr. Mark Costes
    Here's What You're Not Delegating (That You Really, Really Need To)

    Dental A Team w/ Kiera Dent and Dr. Mark Costes

    Play Episode Listen Later Dec 4, 2025 16:59


    Kiera provides very specific tips for how a visionary CEO can keep their practice(s) flourishing on multiple levels without sticking their fingers in all the pies. She gets to the quick with a single question a leader should ask anytime a new task comes across their desk: Just because you can do something, does it mean you should? Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. This is Kiera and I'm excited about today's topic and I hope you are too. Delegation, I feel like it's such a, ⁓ feels so hard. It feels like what should I do? What should I delegate? What should I not delegate? And this is for like helping you get to multi-level success. So whatever your success level is, whatever you want it to be, delegation is a huge portion of leadership. And I feel like,   especially in multi-practices, if you want to get to multi-practices, that's kind how I'm going to highlight this today. You have to ⁓ really get good at delegation. It's not about doing more. It's about doing more of the right things ⁓ and doing less of everything. And so really, really, really getting into that zone of genius, helping you out with that. So I'm excited about this. ⁓ I'll kind of work it through in a couple of different parts to make this easier for you. It's helping you know, what should I delegate? What should I keep?   and how to lead across all the locations with clarity. Because as you scale, a lot of people forget that they have to delegate, that they have to get different pieces. And so what happens is things just start to fall off the wagon. And that can get really, really scary. And then you're trying to like catch it all. And so many people, when they get into multi-practice ownership, they tell me like, I wish I would have just stayed at one. And I think, well, yes, there are benefits to staying at one. You had a call inside, you're so wanting to grow. It's just hard right now because we didn't set it up as   successful as we could have. Now, I am not one to judge. I did the exact same thing. And so I know the the taffy pole stretch of trying to do every single piece when you're a multi-practice ownership. And so this is coming from real life tactical, curious life experience of what we see with clients to give you the tips of the trade, to give you the secrets to success and doing it here on the podcast in such an open, friendly, welcoming, no judgment zone. More to just give you a hug to tell you, hey, you're doing better than you think you are. And let's give you some tactical practical tips to help you out.   So, A Team, we're obsessed with single practices, so multi-practices. We love to help owners build thriving practices at all levels. We love to work with practices anywhere from the startup zone all the way to the multi-location zone. Whether your plan is to build it into a legacy practice or to sell to a DSO or to whatever it is, there is no right answer with Dental A Team. It is your right answer. It is what is best for you, your life, your practice, and also allowing you the freedom to change that. So.   working with doctors and their teams to get to that high level success. ⁓ We are ultimately here to help you have the most profitable practice, the happiest team, the thriving practice of your dreams, and to do it on the easiest way possible. So that's what we're about. This is for ⁓ true, true, helping doctors become true CEOs, not ⁓ operators of their businesses to own their businesses to act in that seat rather than being the managers that oftentimes they are. So step one, when you're moving into this multi-practice ownership,   you are shifting and I want you just to know your identity is going to be stripped away. You're going to become the same thing that you feel very uncomfortable in because you've never done this, but this is what your organization needs and I think so often owners fail to rise to the need of the organization of what it needs and they like to stay where it's comfortable. And I remember as an office manager, I like when I truly stepped into the office manager role, I'm like,   Well, this is weird. I don't even know what I'm supposed to do. And you've got to just settle in and you'll figure it out very quickly. so helping you just know as the owner CEO of the company, what you have to own, like your true role is to own the vision strategy and culture. These are things that do not get delegated out. They're the core of the leadership. They're you setting the example. And when I realized, like, I remember one day I Googled like, what does a CEO do? Like I truly did not know.   ⁓ because I'd been a manager for most of my life. I'd been a doer most of it. I did not realize that my job was to own the vision, the strategy, and the culture. Now, not all CEOs, not owners of businesses actually enjoy the vision. You might not be a visionary and that's okay. You might just need to have somebody paired with you who's a really strong visionary. There's usually a visionary integrator according to Traction by Gina Wickman that I choose to, I subscribe to the strongest. So I'd be like a CEO and a COO. ⁓   The CEO is the visionary, the CEO always operations the day to day making the dreams happen. So it's like Walt and Roy Disney ⁓ are some good examples of that too. So when I'm looking at as a portion that you cannot delegate away, you've really got to own this vision strategy culture. That's you, you're the culture master, you're the strategy, you're the vision. So where are we headed? What does that look like?   ⁓ What's our 12 month? What's our three year? What's our 10 year target? That can still be, you set the like framework, the team builds it into a full complete picture. And then what's the culture that we want replicated across all the teams. So ⁓ when we start to get that vision strategy and culture aligned and ⁓ owners don't delegate that, you then can bring in hires faster. You can have core values. You can have KPIs like, because we know it's very clear. How do we act?   What are we going towards? And then what are the things that we need to measure? So this is truly something that when I realized like that was my job and it was the bigger picture piece, there's other people that do the day to day. It felt awkward. I'm not gonna lie. Like I was like, ⁓ I feel like I'm putting on a different t-shirt today. And like, I don't even feel comfortable. Like I don't look good in yellow. Well, you might not look good in it, but this is what the organization needs and nobody else is doing this besides you. So ⁓ the question is, if you're a multi-practice ownership and you're in this ownership role, question one is,   have I clearly communicated our vision? It's like, if Kiera or the Dental A team were to walk into my practice today and ask any team member, would they know the vision of our company? That should be a resounding yes. And if not, you have not communicated it enough and it has not been clear enough. Does your entire company know the core values and do they live them? And does every single practice know what their targets are for that practice and the KPIs they're tracking?   It's very simple way to ask yourself this. And I love to ask this and I love to come to offices. If you were to ask any member of our team member, they would be able to tell you, yes, we know exactly what our core values are. We know what the mission is of our company. We also know where we're headed. Now, I think I could be a bit more clear of where I'm headed in the three and tenure. My leadership team knows that a lot better. My core team knows where we're headed this year, what our core values are, and what the core values are of a company. We have this on a...   So some of them could rattle it off, our new team members, this is part of their onboarding. So helping you really figure that out is going to be paramount because now all your practices, all the locations are operating the same way and there's strong clarity. Step two is you're going to delegate operations for leaders. So this is kind of like the CEO versus the COO. So like realistically owners of like CEOs of DSOs and multi-practice ownership, you don't have to be a DSO for this. It can be multi, it can be private still.   I have a lot of private practices that are three, five, 10 locations. That's totally fine. You can do that, but you can't scale if you're still solving the supply issues and front desk drama and putting them. So you have to have a regional manager and a lead at each location. That's paramount. You need to have it. They need to have their KPIs and what they're tracking. They also need to know how to make decisions. Like what's the decision framework and how, what do I have decision making autonomy over at the office manager or regional monitor level versus what needs to get approval?   And then also we've got to have like training, not just tasks. So that way everybody has training of what do we need to do when we have that set up consistently. So you teach your team and you have a set protocol and process of how to run huddles. Like a system to me is something that no matter who you are, where you come from, whether you've been with us for one day or 10 years, you should be able to do the same thing and get the same results. So a huddle should have a form that everybody follows. You can have it broken down for me. I even have minutes next to it. Like this part's two minutes, part's five minutes. So it's a true 15 minute huddle.   for every single practice. Our one-on-ones have a set protocol of how do we do them, when are they run, and how often are they done, where are these things stored? We have a process of how we set up our rooms. We have a process of how we schedule. All these things that you start working on, and doctors who are owners and visionaries might not be good at these processes. So you need a really good regional or really good office manager or really good operations next to you to help build all these things so you do have confident leaders that are leading next to you. But this is everything that gets delegated out.   And there's a doctor that I worked with who's actually really, really great at checklists and operations and building. And I said, that's fine. Rock on. You got to pick which seat you want to be in. Do want to be in the CEO visionary seat or do you to be in the operations seat? Both are fine. Both are on the table. Both are doable. And you could honestly do both super, super, super well. You just have to decide which one you want to do. And this doctor, two years later sent me a message and they said, Kiera, I'm so glad you pushed me into that because as much as I was trying to do both, wasn't excelling in either.   So they moved into the CEO visionary role. They hired an amazing assistant to them. They hired an amazing regional manager and the practices are flourishing on multi-levels and they have seven locations now in their organization. But this way, there's not the bottlenecks. The CEO, the owner often creates these bottlenecks because they're not delegating those pieces. And then next up is going to be like, how do we actually systematize across the board all the locations? And... ⁓   So this is again, like we've talked about it so many times, it's KPIs, having a dashboard and a scoreboard so you know how every practice is doing, having leadership meetings with agendas and having communication that's very open amongst all practices. And then I do like a centralized training at least once a quarter, if not like once or twice a year. So that way all the teams and all the organization, I know this is a pain for people, but the more you get them all together, the more they realize that they're all on the same team, they're all there.   But like, this is not you owner, you're delegating these pieces. So you're delegating the reporting and the communication. So if you look at this really, you're not delegating the culture, you're not delegating the vision, and you're not delegating ⁓ the other piece to that is like the strategy of how we're going to get there. That's your world, that's what you're supposed to be doing. And then your job is to really rise up your leaders. But you are delegating operations, you are delegating systems, you are delegating meetings.   Like there's so much to your job that you've been used to doing that you're delegating. And me going from an office manager to a business owner, sometimes it's easy for me to get stuck in management because that's where I feel comfortable. That's where I feel good. ⁓ Vision and strategy, that's actually really hard to put on a scorecard and to account for my time to say like, yep, I put in 40 hours. Well, vision and strategy are not tasks. are, it's like fluffy clouds.   and they take quiet, they take ⁓ out of the office, they take ⁓ white noise time is what I like to call it. And it's actually very hard. And I think sometimes this is why CEOs don't like to go into this because it feels fluffy. feels, ⁓ I don't know, like so hard to track, if you will, which it is. But at the same time, if you do that job and you do it well, everything else falls into place and then you just check in on all the other pieces.   that are truly delegated. really, it feels so, sometimes I feel like it's unfair. I'm like, what? Like this is all I'm doing and this is everything else that they're doing? Tasks and vision do not get put in same buckets. They're not on a scale of equilibrium. It's not like, well, I spent three hours on vision so I should spend three hours on tasks. No, sometimes vision takes longer. Sometimes it's harder to build. Sometimes strategy's harder to build. The number of nights and times where I'm like working it through in my brain and I'm building it on paper and I'm working through like,   What does the company need and what is the culture and how am I going to show up and present and like, what are the meetings I'm going to put it in place? Just because that comes natural for visionaries does not mean that it should be shortchanged for operation that's task built and task focused. But all of this is literally delegated. So all you do is you own the vision and you delegate the operations and you delegate the systemization. Now you oversee it, you are a part of it, you can help create it. So that way it's there.   But this is how you have to start to operate in multi locations. A lot of times you are also over the hiring of new doctors ⁓ and then like the partnership portions within the company. If that's a piece of it, that's really what the owner CEO visionary C is responsible for. Yes, you might still do some clinical dentistry, but typically the more practices you build in, the more you're going to need to be overseeing the entire organization and doing less and less and less dentistry because it's something you can delegate out. No one else can do the vision, the strategy and the culture. They can't.   everything else can be delegated. And I know this feels weird. It feels awkward. And it's not always right away, but it will start to be something you phase out and phase out and phase out. And it actually becomes really fun and it becomes hard and it's a challenge, but that's what it is. Scaling is not doing all of it. It's about doing the right things as a leader. And this is something where so often we have a phrase in our company where we say, just because you can do it, does that mean you should do it?   So leaders, really want to ask the question, just because you can do it, and this is for regional managers, this is for office managers, this is for all leaders, just because you can do it, does that mean you are the best that should do it? We have some team members on our team that love to help out, and I am so grateful for that. Also though, creates that murky and muddy to where I actually don't know who I need to hire, because I've got five people doing something when two people should be able to do it, but I don't know, are they overworked or underworked, because we're all quote unquote helping. So having that.   clarity around is really going to help you. So this is a zone where when you're trying to scale multiple practices and you've got that taffy pole, it's the cue that you've got to step into the CEO level leadership and your practice might not need you fully a CEO yet. The business might not need you solely there yet. And so you've got to work on it in phases. And I think the phases are the hard part because you are taffy pulled. So you start to set up days and you start to set up blocks where this is my deep work time for CEO time. And then this is my clinical time. Then this is my...   CEO time, and then this is my culture time. This is my strategy time. And I hate the word strategy, it's the swear word in our company, but you do have to build strategy. You do have to talk to other people. have to work on those big relationships. Like that's part of what you do and not undermining it and getting you fully into the right person in the right seat for your organization is going to be paramount for you. And it does take a lot of time. And if you're someone like me, I talk to think, I don't think to talk.   So you might need somebody on the other side that works it through with you, whether that's a coach, whether that's a mentor, whether that's your manager, but being able to work through it so that way you're truly in that CEO seat. And so for this, this is strategic leadership. This is next level leadership. This isn't what you've been doing day in, day out, and it's for the next level. And so as you might even be a solo practitioner listening to the podcast today, helping you see what do I need to become and how do I evolve into this? Who do I need on the team? What players do I need to have with me?   are all going to be paramount for you to get to this great success that you have. So for this, if you're scaling, you're stuck, you feel like you're doing it all, reach out. Hello@TheDentalATeam.com. This is what we do. Our job is to make it to be simple, to be easier for you, to be more fun for you, and all around to create the freedom and the growth that you need to be successful. You have to have the space to do this. That's paramount for you to be able to do it. And we're here to help you along the way. And as always, don't do this alone. You don't have to. And just because you're learning a new role,   just like a lot of office managers are learning a new role. There's nothing wrong with that. We're here to help you. We're here to support you. You're not expected to know at all. So stop pretending like you need to and start to grow into the zones that you are truly great at. And as always, let us know how we can help you reach out. Hello@TheDentalATeam.com. Go to our website, TheDentalATeam.com book a call. Let's talk about it. Let's find your gaps. Let's give you some resources, no judgment, just massive momentum, massive clarity. And as always, thanks for listening. I'll catch you next time on The Dental A Team podcast.  

    Coin Stories
    Beau & Christine Turner: From Real Estate to Bitcoin Mining for Passive Income with Abundant Mines

    Coin Stories

    Play Episode Listen Later Dec 4, 2025 30:00


    A fascinating episode featuring Beau & Christine Turner of Abundant Mines, who turned a devastating $500K mining scam into one of the most transparent and educational Bitcoin mining operations in the U.S. Discover how mining works, how beginners get started, tax advantages, energy myths, and why decentralizing pools and hardware matters. We discuss: Why Beau and Christine Turner left real estate investing to build a successful Bitcoin mining company  Generating cash flow and unique tax advantages for Bitcoin mining Mining pool centralization, Ocean pool participation, real-world decentralization Using stranded energy, supporting local Oregon communities, growing food with waste heat 36 questions to ask before you get into Bitcoin mining https://44134802.hs-sites.com/abundant-mines-36-questions Follow Beau Turner on X https://x.com/Beau_Turner21   Get one month of free hosting when you join Abundant Mines: https://www.abundantmines.com/natalie  ---- Order Natalie's new book "Bitcoin is For Everyone," a simple introduction to Bitcoin and what's broken in our current financial system: https://amzn.to/3WzFzfU  ---- Coin Stories is powered by Gemini. Invest as you spend with the Gemini Credit Card. Sign up today to earn a $200 intro Bitcoin bonus. The Gemini Credit Card is issued by WebBank. See website for rates & fees. Learn more at https://www.gemini.com/natalie  ---- Coin Stories is powered by Bitwise. Bitwise has over $10B in client assets, 32 investment products, and a team of 100+ employees across the U.S. and Europe, all solely focused on Bitcoin and digital assets since 2017. Learn more at https://www.bitwiseinvestments.com  ---- Ledn is the global leader in Bitcoin-backed loans, issuing over $9 billion in loans since 2018, and they were the first to offer proof of reserves. With Ledn, you get custody loans, no credit checks, no monthly payments, and more. Get .25% off your first loan, learn more at https://www.Ledn.io/natalie  ---- Natalie's Bitcoin Product and Event Links: For easy, low-cost, instant Bitcoin payments, I use Speed Lightning Wallet. Play Bitcoin trivia and win up to 1 million sats! Download and use promo code COINSTORIES10 for 5,000 free sats: https://www.speed.app/coinstories  Block's Bitkey Cold Storage Wallet was named to TIME's prestigious Best Inventions of 2024 in the category of Privacy & Security. Get 20% off using code STORIES at https://bitkey.world   Master your Bitcoin self-custody with 1-on-1 help and gain peace of mind with the help of The Bitcoin Way: https://www.thebitcoinway.com/natalie  Genius Group (NYSE: $GNS) is building a 10,000 BTC treasury and educating the world through the Genius Academy. Check out *free* courses from Saifedean Ammous and myself at https://www.geniusgroup.ai Earn passive Bitcoin income with industry-leading uptime, renewable energy, ideal climate, expert support, and one month of free hosting when you join Abundant Mines at https://www.abundantmines.com/natalie  Bitcoin 2026 will be here before you know it. Get 10% off Early Bird passes using the code HODL: https://tickets.b.tc/event/bitcoin-2026?promoCodeTask=apply&promoCodeInput=  Protect yourself from SIM Swaps that can hack your accounts and steal your Bitcoin. Join America's most secure mobile service, trusted by CEOs, VIPs and top corporations: https://www.efani.com/natalie   Ditch your fiat health insurance like I did four years ago! Join me at CrowdHealth: www.joincrowdhealth.com/natalie  ---- This podcast is for educational purposes and should not be construed as official investment advice. ---- VALUE FOR VALUE — SUPPORT NATALIE'S SHOWS Strike ID https://strike.me/coinstoriesnat/ Cash App $CoinStories #money #Bitcoin #investing

    The Comedian's Comedian Podcast
    John Kearns 2020: ComCompendium

    The Comedian's Comedian Podcast

    Play Episode Listen Later Dec 4, 2025 66:47


    Recorded in January 2020, John Kearns is a master at finding pathos in the prosaic, combining clowning and standup in a way that makes absolutely no sense written down. With influences from Jacques Tati to Neil Hamburger, we explored his sense of place within himself, overreaching in his writing, and ambition in his career...Join the Insiders Club at patreon.com/comcompod where you can instantly get access to 30 minutes of exclusive extras including John's brilliant technique for underpinning all his material with genuine pathos, delving into writing for Harry Hill, meeting Chris Morris, and how the spotlight can burn...

    The Hypnotist
    Hypnosis to Reduce Nervousness and Calm Anxiety Quickly

    The Hypnotist

    Play Episode Listen Later Dec 4, 2025 20:14


    This hypnosis session will help you reduce nervousness and calm feelings of anxiety quickly by activating the parasympathetic nervous system, the rest and digest mechanism in the body. To access a subscriber-only version with no intro, outro, explanation, or ad breaks and 24 hours earlier than everyone else, tap 'Subscribe' nearby or click the following link.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creators.spotify.com/pod/profile/adam-cox858/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    The Hypnotist
    Hypnosis for Unshakable Self-Belief To Do Your Own Thing with Confidence

    The Hypnotist

    Play Episode Listen Later Dec 4, 2025 21:05


    This hypnosis session will help you escape your own perceived limitations and give you a feeling of unshakeable self-belief to pursue your own life-changing goal. To finally give yourself permission just to do that thing!To access a subscriber-only version with no intro, outro, explanation, or ad breaks and 24 hours earlier than everyone else, tap 'Subscribe' nearby or click the following link.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creators.spotify.com/pod/profile/adam-cox858/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    fiction/non/fiction
    Sven Beckert on the Global History of Capitalism

    fiction/non/fiction

    Play Episode Listen Later Dec 4, 2025 44:21


    Pulitzer Prize finalist Sven Beckert joins co-hosts Whitney Terrell and V.V. Ganeshananthan to talk about his new book, Capitalism: A Global History. Beckert describes capitalism as an ongoing process comparable in significance to geological forces; he examines the way it shapes our interactions with the world and notes its presence in every aspect of daily life. He recounts how it has been influenced and defined for the past thousand years by people all over the world, ranging from merchants to CEOs to rebels resisting enslavement. He unpacks capitalism's devastating global effects as well as its role in technological innovation and revolution. He explains that capitalism is a product of not only cities, but also the countryside. Finally, he addresses the idea that capitalism breeds inequality and argues for more nuance in understanding it as a human-made order that can be changed. He reads from Capitalism.To hear the full episode, subscribe through iTunes, Google Play, Stitcher, Spotify, or your favorite podcast app (include the forward slashes when searching). You can also listen by streaming from the player below. Check out video versions of our interviews on the Fiction/Non/Fiction Instagram account, the Fiction/Non/Fiction YouTube Channel, and our show website: https://www.fnfpodcast.net/This podcast is produced by V.V. Ganeshananthan, Whitney Terrell, MaryClaire Dunagan, Emani Guerin, and Sarah Feldmann. Sven BeckertCapitalism: A Global HistoryEmpire of Cotton: A Global HistoryAmerican Capitalism: New HistoriesGlobal History, Globally: Research and Practice Around the WorldThe American Bourgeoisie: Distinction and Identity in the Nineteenth CenturyThe Monied Metropolis: New York City and the Consolidation of the American Bourgeoisie, 1850-1896Others:Gravity's Rainbow by Thomas PynchonCapitalism named one of 100 NYT Notable Books for 2025See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Grow Your Independent Consulting Business
    247. The Secret to an Overflowing Consulting Pipeline with Kim Andrews

    Grow Your Independent Consulting Business

    Play Episode Listen Later Dec 4, 2025 49:03


    If you think your consulting pipeline only grows with more time, more effort, or a perfectly refined niche, this episode will show you a different path.Kim Andrews, a leadership consultant and executive coach for nonprofit CEOs, joins Melisa to share exactly how she built a thriving, in-demand consulting business. She breaks down the simple systems she uses to generate steady, high-quality leads while running a busy life as a parent and business owner.You'll hear how Kim went from accidental consultant to trusted expert in her niche, and how she created consistent demand through targeted outreach, relationship-building, speaking opportunities, and her new podcast. She also walks through the mindset shifts that made all of this feel doable, sustainable, and repeatable.This conversation gives you a front-row seat to what a healthy consulting pipeline actually looks like and how to build one without overcomplicating the process.What you will learn in this episode:[12:45] How to get traction in a niche without overanalyzing or getting stuck in indecision[15:14] The lead generation strategy that opened the door to dozens of conversations with ideal clients[18:45] Why specificity in your outreach increases referrals and decision-maker conversations[21:04] How Kim uses speaking engagements and webinars to build visibility with aligned partners[30:00] The real way to manage lead generation with limited time (especially as a parent and business owner)[35:10] How Kim's podcast supports business development and what's made it a sustainable tool[40:22] The mindset shift that turned lead gen into a repeatable habitTune in to Episode 247 for practical, real-world strategies that help you create predictable demand in your consulting business without guesswork or unnecessary complexity.Mentioned ResourcesCompanion Resource: https://assessments.melisaliberman.com/lead-gen    Full Show Notes: https://shownotes.melisaliberman.com/episode-247Melisa's Books, Planners & Journals: https://linktr.ee/melisalibermanRelated Podcast Episode: ️Episode 211 - How to Use a Podcast to Land Consulting Clients, https://shownotes.melisaliberman.com/episode-211/#more-2659  Mentioned in this Episode:Join the waitlist for the 2026 Lead Gen Sprint, http://www.consultantsprint.com/ Connect with Kim: Kim Andrews | LinkedIn Kim Andrews Coaching Listen to Kim's Podcast: Lead Through It with Kim and Jada - Podcast Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

    IP...Frequently
    Ep. 312 - Best Of: The Turkey Gobbler Episode

    IP...Frequently

    Play Episode Listen Later Dec 4, 2025 42:47


    Too stuffed with turkey to record a full episode, David and Brad serve up podcast moments from 2025 on a silver platter: climate hysteria by the millisecond, CEOs busted by kiss cams, Harvard's alien doomsday prophet, gender conspiracy lawsuits, and TikTok's home invasion trend. It's the past few month's best rants, all the tryptophan, none of the work.

    Entrepreneurs for Impact
    50 Million Miles of Power Transmission Lines by 2040. Is That a Joke? [

    Entrepreneurs for Impact

    Play Episode Listen Later Dec 4, 2025 11:34


    Here are today's five topics on climate & clean energy, startup investment, AI for entrepreneurs, and mindfulness in leadership:1.

    The Mindset and Self-Mastery Show
    Becoming A Better Business Leader Through Creativity With Vincent Wanga

    The Mindset and Self-Mastery Show

    Play Episode Listen Later Dec 4, 2025 35:44


    “What is your passion? Why are you doing this?” In this episode, Nick speaks with Vincent Wanga about the intersection of creativity, entrepreneurship, and leadership. Vince shares his unique journey through the creative industry, discussing the challenges and advantages of being an insomniac and how it has shaped his work ethic. What to listen for: Insomnia can be both a challenge and a competitive advantage. Leadership requires sacrifice and understanding of employee dynamics. Passion and purpose are essential for sustainable entrepreneurship. Vision is crucial for effective leadership and business success. Scaling a business requires preparation and understanding of resources. Failure is a necessary part of the learning process. Creatives must balance their artistic mindset with business skills. “Everything that I do is passion and purpose-rooted. And that should be your first mission.” When you anchor decisions in passion, you can more naturally stay motivated during the hard parts of the journey Purpose brings clarity, so you waste less time chasing things that don't matter. Leading with what lights you up often creates the most authentic and sustainable success. Passion-driven work tends to attract the right people and opportunities without forcing it. Starting with purpose sets the tone for how you show up. “Creatives have a visionary mindset. So why can’t creatives be those same CEOs? We just lack the business acumen.” Creativity is the foundation of innovation. Many creatives underestimate how transferable their skills are to leadership. Visionary thinkers often make better long-term strategists than traditional operators. When creatives embrace structure and systems, they become unstoppable leaders. About Vincent Wanga Vince is a dynamic international design thought leader, creative keynote speaker, award-winning creative and executive, author of “The Art of Direction,” serial entrepreneur, and experienced brand consultant with an exceptional range of expertise over a distinguished two-decade career. As former vice president and head of creative for one of the fastest-growing technology startups in North America, he oversaw corporate brand strategy and creative during unprecedented company growth from pre-Series A to an over $1 billion “unicorn” valuation. Vince lives in Washington, DC, and Asheville, NC, with his dog, Okello. When he is not working on new business ventures, he passionately travels the world, collecting creative inspiration at the finest boutique hotels rewards points can buy. https://www.vincentwanga.com/ https://www.linkedin.com/in/vincent-wanga/ Resources: Check out other episodes about creativity and entrepreneurship: Creativity Within Us All With Joe Tertel Post Traumatic Growth, When Trauma Makes You Stronger And More Creative With Christian Ray Flores Interested in starting your own podcast or need help with one you already have? Send Nick an email or schedule a time to discuss your podcast today! https://themindsetandselfmasteryshow.com/contact/ Thank you for listening! Please subscribe on iTunes and give us a 5-Star review! https://podcasts.apple.com/us/podcast/the-mindset-and-self-mastery-show/id1604262089 Listen to other episodes here: https://themindsetandselfmasteryshow.com/ Watch Clips and highlights: https://www.youtube.com/channel/UCk1tCM7KTe3hrq_-UAa6GHA Guest Inquiries right here: podcasts@themindsetandselfmasteryshow.com Your Friends at “The Mindset & Self-Mastery Show” Click Here To View The Episode Transcript Nick McGowan (00:01.507)Hello and welcome to the Mindset and Self Mastery Show. I’m your host, Nick McGowan. Today on the show we have Vince Wanga. Vince, how you doing today? Vincent Wanga (00:11.372)I’m doing all right, Nick. I’m looking forward to our conversation and thanks for having me on. Nick McGowan (00:15.618)Yeah, absolutely. I’m excited, man. I think this is gonna be fun. I know there’s a lot that you’ve been through, a lot that you’ve done. One of the biggest reasons why I wanted to have you on the show was to be able to talk about creativity and how it ties into us as people, but also into the systems that we’re in, like the capitalistic system, our family systems, all those things. I grew up as a creative in a… not a typical creative house, so to say. So it felt a little weird, but that was the system that I was in. And then you get into jobs, you get into your career, and like, how do you do all that stuff? And that was one of the things that really stood out to me about having you on. So I’m gonna stop talking. Why don’t you kick us off? Tell us what you do for a living, and what’s one thing that most people don’t know about you that’s maybe a little odd or bizarre? Vincent Wanga (01:00.142)Well, thank you. I am in a weird place in my career because I’m transitioning. I have been a creative at the highest levels and the lowest levels for 20 years. Started as an intern, worked my way up through the agency world, stints as a freelance independent operator working for clients all over the world to owning my own agency and having that unique experience as a business owner and operator. and all the responsibilities that come with managing employees and being responsible for payroll and profit and loss and the other side of the industry, as well as becoming a senior executive and top 100, well, first 100 employees for a billion dollar tech startup and a crazy transformational journey. So I only preface that to say I’ve done it all in so many different industries. I’ve worked with so many different sectors, in-house, freelance. agency, you name it in the creative sector, I’ve done it. And I think that offers me a lot of perspective and advice that I can offer to people, whether you’re creative or not, particularly in the aspects of leadership, which is something I really focus on at this point in my career. But as I mentioned, I’m in a major transition away from creative and more into my real core ethos, which is entrepreneurship and taking all that creative talent, marketing, business acumen into my own businesses and consulting and other opportunities to really express my creativity in a different way. So it’s a really exciting paradigm for me. As far as something that’s really unique about me, I could wax philosophic on that. But I think the most unique thing is I am an insomniac. I get an inhuman amount of sleep and it has been a very difficult, like physical manifestation in my life because that’s not healthy, but it has been an incredible. competitive advantage in my career, where I’m able to work day and night and create businesses on a weekend and maximize my time. But as I get older, the other side of the coin starts catching up and trying to figure out how to adjust as I move forward is a new paradigm I’m dealing with. But that’s one of many unique things about me. Nick McGowan (03:16.459)Wow, I’m really glad that you consider that a unique thing. that you see that as a… there’s kind of a silver lining that you look at that instead of some people saying like, well I just… I’m struggling with this thing. It sounds like even the personality that you have, like you’ll go, well I am kind of struggling but it is what it is and this is what it is. Then I could do something with it. And it’s funny how as you get older, things will shift and change just across the board. I mean we could have a whole fucking episode just about like the specific changes that happen from your knees and your back and the way you think about things. or whatever you don’t mean I wonder at times with the people that are insomniacs that it’s something that they actually kind of crave and it’s like a mental thing where like I want to keep going and I think about it from this perspective In the human design way I’m a generator and I have to use all of my energy every day So by the end of the day there are times where I’m like I’m totally done. It’s nine o’clock at night I guess I’ll go to sleep because I’m done for the day and like all the energy’s out other times It’s like three or four in the morning and it is what it is But for the people that… Nick McGowan (04:27.617)can hear that and say, well, you’re just trying to hustle and just trying to use all that to get ahead and do the grind and all that stuff. I’m reading between the lines and a little bit I know about you so far, that’s not the case with you. So it’s more of one of those like, I do these things because I’m led to do these things, but I also have a really hard time sleeping. So how do you manage that going through each day and saying like, all right, well, I got whatever amount of sleep and my body needs more, but I also have a lot of mental energy where it’s like you can feel the physical of like, man, I’m just fucking dragging. But my brain’s still going and like that must take a toll on you. I could imagine, you know, you have a week of that. Most people would just be driven insane. So how do you how do you manage that? Vincent Wanga (05:12.344)Yeah, and I think, you know, this reminds me of that. I think it was a New Yorker editorial cartoon that had a building in Manhattan with lights on. And it said these three lights are either a drug dealer, serial killer or creative. Right. We’re the only ones up at 3 a.m. So I don’t think it’s as unique within the creative realm. But I think what makes me unique is the duality that I’m up all night in human hours, but I’m also functional in the morning. Like I’ve stayed up for 72 hours before. Nick McGowan (05:25.854)Yeah. Nick McGowan (05:37.93)Hmm. Vincent Wanga (05:40.718)on deadlines and things that push beyond human norms and are completely unhealthy, but have also, again, like I said, been an advantage historically in my career. think the way my brain is wired, and I think a lot of critics can resonate with this, is I’m my most creative and intellectual at night. I could spend the same amount of time and energy between nine to five on the same thing, and that… You know, error of time, I could achieve better results in an hour at 3am. It’s just the way these ideas flow in my mind. It’s the same mindset for anyone who can’t relate where like CEOs get up early in the morning and take a bike ride or do a run. And then they come back to the office and now they got a new product idea that everybody’s got to scramble to do. It’s the CEO brain, but it just kicks on at the wrong time. but it is, it is a burden, because it’s not healthy. And unfortunately there’s, there’s Nick McGowan (06:30.472)You Vincent Wanga (06:39.982)long-term cognitive effects that happen on that and there’s a diminishing return. But I think the most important point here is that I didn’t want to be this way. This is something that evolved from my artist background where I would the only time I had to myself and peace and quiet to create was at night. It started kind of rewiring my brain and then I went to college long story short got kicked out because of money and found myself with my career over before it even started. So I had to hustle and work twice as hard as everybody else just to get started. I started at a deficit. So I always maximize my time in order to try to achieve the results that I needed to get back into the industry. And then the third thing I think people can resonate with is if you’re an entrepreneur, it’s this paranoia when you go to sleep and you don’t want to wake up with bills. You don’t want to wake up with problems. You just want to stay up and solve everything that you can. you could have $10,000 in your bank account for that week and still feel insecure. And I think that just keeps me up at night constantly hustling and hoping that that hustle prevents the worst case scenario from happening. So it’s just this convolutions of things that are part of my experiences and my mindset. But it has been an advantage up until about now where I’m kind of paying the health effects of it, but it’s helped me become incredibly successful. And I think that’s a unique. perspective for me. Nick McGowan (08:09.086)I love when conversations head this way. I’ll ask that question every single episode. So everybody listens. They’re used to that question being asked. But I love when that question invokes us going down a different path for the conversation. Obviously, we were going to talk about creativity and leadership, and that just jives with us both. But that’s a really important thing, I think, to get into because you had neural pathways that were literally changed. And you created these paths so, so many years ago saying, like, everybody leave me the hell alone. Great, you’re all asleep. Everybody’s left me alone. I get to do the thing I want to do. And then you turn that, especially as an agency, for anybody that’s been in any sort of agency, imagine running around with your hair on fire, 15 other people having their hair on fire, and somebody just yelling at you constantly, and you’re constantly late on things that you’re actually pretty much on time for with your projects. And that’s like a typical Tuesday in most agencies. And that will drive you Vincent Wanga (08:41.592)Mm-hmm. Nick McGowan (09:08.848)to have more those neural pathways change because then you have to do things at night. Dude, I’ve been in the same spot where it’s like we have this thing coming up, somebody sent this thing back to me and it’s time for me to QA it or just basically give it once through. Seven hours later you have to do a complete re-haul or whatever and from a leader’s perspective you have to love on that person and help them and work through them. You can’t just go and physically slap them in the back of head and go, the fuck? That’s my first question, you know? So as a creative, I’m right there with you. think a lot of us do have that. Nocturnal energy almost to be able to create but I wonder if a lot of that does come from like when you were in middle school or high school like Just everybody leave me alone. Like when your parents tell you like go to your room. You’re like, thank God awesome now Will you all just stay can I lock the door and like just paint or whatever? I want to do and then that turns into the the systems that we’re in that tell us you have to grind you have to hustle and I I just wonder about how many people are still stuck in that because they don’t see the patterns of, well, I’m having a hard time with this. Like, you see that there’s a pattern with you being an insomniac. But how do you actually combat that, work on that, and not drive yourself crazy each and every day, you know? Vincent Wanga (10:31.522)Yeah, I think that’s a challenge. I think there’s a few ways I can approach that question. One, I really loved your point about the sacrifice of leadership. I think a lot of people underestimate that. It’s like the swan analogy, where it’s calm and collected at the top, but your feet are vigorously swimming and kicking. I think people who are employees and check in nine to five and their check clears on Monday when it’s payday. don’t understand the sacrifice sometimes that their leadership have to make to make that happen. And part of that is that paranoia that we deal with every single day. You know, I also think, you know, I’m highly functional introvert. So I love the quiet time that that allows me to think and to process and to execute on. But I also love that quote. I hope I’m not misquoting them. I think it was by Warren Buffett who said it took me 10 years to be an overnight success. There is no skipping the grind, the hustle. Nick McGowan (11:13.436)Mm-hmm. Nick McGowan (11:25.959)Yeah. Vincent Wanga (11:28.258)the sacrifice, know, your family hates you and you don’t see people enough and your friends are wondering if you’re okay. And that’s what it takes to build business, to build legacy, to build anything. So whether I had this unique deposition to work on godly hours or not, I think people find the will in the way because there’s no shortcuts around that to success. And that’s what you got to do. And if you’ve got a nine to five job, well, guess what? Now you got to work five to nine. and find the time that you need to execute on something. And I think it’s more of an entrepreneur’s brain than a creative’s brain. again, like I said, it’s been advantageous in ways and disadvantageous in others. Nick McGowan (12:07.259)I think they actually tie together though, the creativity and the entrepreneurship. I’ve met, god I can’t even put numbers to the amount of entrepreneurs I’ve met over the course of time, but I could probably say in one hand that the people that weren’t really creative and… Vincent Wanga (12:17.667)Mm-hmm. Nick McGowan (12:24.125)definitely told me like I am not creative at all. But then when you look at their processes, how they handle situations, all of it is just oozing creativity. They’re just not creative in the medium of painting or graphic design or web or whatever it is, but they’re still being creative in how they handle it. Shit, even leaders that are like, okay, well I know if I yell at you as a creative, you’re not gonna do the work that you need to do and you’re probably gonna hate it here. So how do I talk to you nicely about it? That is a creative approach. approach to it where you’ve been in spots, I’ve been in spots where somebody clearly didn’t take that spot and they just yelled at you about the thing because they’re hurt or they’re upset and they can’t manage themselves and they’re just diving it at you. But there is a lot of creativity that ties into that. And I think there’s a lot of people that talk about being an entrepreneur with really a hobby in a sense and not understanding that basic principles of entrepreneurship is you just have various means of income and you just work on things as a creative. You can sit down and work on things for six hours and you think, shit, I was doing this for two hours, but six hours later, I’ve been standing here, I’ve been working through this thing. And I want to dive deeper into this because I don’t want people to think that you’re saying to them, you just need to grind. No matter what you’re feeling, what you’re doing, just shut up and grind. That’s not the case. But how do you balance that? Because I know people that literally they take that ethos and just say, well, this is who I am. And it’s in a It’s a false way for them instead of being able to say like this is who I am because man I’m just so passionate about this thing that I eat sleep and dream this because this is my purpose in the world instead of saying well the system tells us this and my god I got a mortgage and these mouths to feed and whatever else it’s like you have to shift from that so how do you shift from that? How did you? Vincent Wanga (14:15.714)Man, I think that’s such a good point. I think too many people get enamored with the grind part, right? That’s what they teach you in investment banking. That’s what they teach you in all these other segments. Just grind and the reward will come and they’ll dangle this carrot in front of you that somehow disappears on your journey, right? Entrepreneurship’s very similar. And I’ll just say, this is the hardest shit in the world, like next to raising a child. Like it is incredibly difficult and that’s… Nick McGowan (14:37.446)Yeah. Vincent Wanga (14:42.102)what discourages most people. But I think the point that you made that was really excellent is you first have to have a purpose. What is your passion? Why are you doing this? Never have I thought when I’m in an entrepreneurial pursuit and I’m working, you know, 18 hours a day, did I ever feel burnt out? Isn’t that interesting that I can go to a typical corporate job and after five hours just can’t wait to leave, but I’ll work nonstop on my own thing and never feel burnt out. I have stress maybe related to money or something. but it’s not work stress. And I think that’s because everything that I do is passion and purpose rooted. And that should be your first mission. Don’t do this thing because you think it’s going to make you rich. You know, start that brewery because you love beer, you love the science of beer, and that you realize that by getting into that business, you are now an agriculture. You’re a farmer. You need to know about hops and the process and supply chain and fermentation. And you are a chemist and you got to figure out the right, you know, balance in order to have the best beer in the world. Otherwise, don’t do it. Nick McGowan (15:11.93)Yeah. Nick McGowan (15:21.561)Hmm. Vincent Wanga (15:41.056)So I think people need to understand what’s your passion would start there. The grind is easy if you’re passion and purpose driven and don’t let that kind of blind you. Start with your passion and your purpose. And that’s really helped keep me balanced so that I make sure the most precious commodity I have right now at this age is my time. And I make sure that just like my money, I invested reasonably and responsibly and only things that really bring me value in return. I think my second point is The grind is should be front end, you know, where your typical nine to five and there’s no wrong path is something you progressively invest in. And at the end, around 65 years old, you get your benefit and you get to go, you know, travel and live in Florida and do whatever you want with your life and retirement. Entrepreneurship is different. You literally grind for three years. The first year you’re just getting established. The second year you’re trying to become profitable. That third year, if you make it that far, you might actually thrive and have a business. And unless you’re paying yourself, Like you said, it’s just a hobby. So you have to be serious about this, understand the business fundamentals, but also understand for three years you’re in the suck and you have to work and work hard. And if you’re passionate and purpose driven, it won’t feel like a burden. And then you get your reward where all of a sudden you have enough profit to hire a COO or even a CEO as a founder to run your business and employees and your scaling and it gets easier. So you just have to understand the different philosophies between a nine to five and entrepreneurial pursuit. and make sure you’re passion and purpose driven and that will really help you keep balanced in this kind of crazy lexicon that is working like we do. Nick McGowan (17:17.338)Yeah, especially here in the States. We work much more than other people, but then there are other countries that… It’s the system that they’re in and how they go through it. I think one of things that you pointed out that really stood out to me was how when you take that approach of the passion and the purpose and you’re doing those things, you’re gonna work so much more on that because you’re fired up about it instead of doing whatever reports or whatever BS meetings or whatever you’re doing at nine to five. And you can just keep working on these things. But as you do that, you really start to stretch that muscle. So it’s like you’re able to handle things in year two, year three differently than you could in year one or even year two, let’s say, because everything starts to stack up. So in a very black and white way, for the most part, I think the people that listen to the show are leaders, at least in what they do, if not entrepreneurs, and there are a lot of entrepreneurs that are already in their business. But the people that think about, want to get out of my job, I want to get into a business, if you’ve got to go through that work anyway, and you’re just going to basically jump in a boat and go down that river. Don’t you want to go down the river with the stream instead of trying to fight up it like you’re currently doing in your nine to five? And it’s like, how do you then take that approach and say, all right, well, this is what I want. And there is a difference between passion and purpose. I think we have a seed of purpose that’s within us and there are ways that we get to show our passion with that purpose. But if you can tie that stuff together, you’re almost unstoppable. There’s shit that’s going to happen, but you’re going to get through that. When you talk to different Vincent Wanga (18:34.254)Sure. Right. Nick McGowan (18:58.138)from people about that sort of stuff and tying those two together. What’s the way that you can kind of put that into a vision to be able to show this is where these two pieces kind of can join? Vincent Wanga (19:06.818)Yeah, and I think for me to tell a little story, I was a senior designer art director at an agency in Minneapolis at the time. And I was getting really good insights on the business side of creative from the particular owner I was working with. He was very transparent about those things. So I found out how much he was profiting per employee, particularly me. And that didn’t match up with my salary. Now he’s a business owner. has every right to a profit. That’s not what I’m questioning. What I said is that my value is significantly higher than I thought it was this whole time. I thought it was defined by my salary. And the funny thing about these nine to five jobs, and I’m not knocking them, we all have done it and are having to do it, but they pay you just enough to kill your dreams. You know, I’m sure you’ve heard that before and just enough to be comfortable. And when I realized the potential there, I started taking advantage of that, you know, five to nine time that overnight time. I started, you know, freelancing and getting clients. And when I compared the numbers, I realized if I went full time with my own hustle, I could triple my income and not triple my work hours. So that was the passion part, right? So what that did is it led into my purpose and the purpose was, and I think this is really important is oftentimes when you get into entrepreneurship, Money should never be your motivation. Money is a reward that comes down later. It should be rooted deeper than that. But if you can tie your entrepreneurship with your lifestyle, your ideal lifestyle and outcome, that is the greatest gift in earth. So for example, imagine you’re a snowboarder and you just want to go to Vail and Whistler and, you know, go down the most amazing double black diamond mountains and make that a part of your lifestyle. Imagine starting a business. where you could be in that community and make profit. Now you’re in your ideal lifestyle, your ideal community, and you have a business that helps fund that. And that was kind of my motivation. So I am now independent, tripling my income. I’m working half as much. I’m able to travel the world. And as long as I have wifi, I can continue to make money indefinitely in whatever country I stay in. It was the most incredible lifestyle of my life. And there’s some limits to that we can talk about later, but it gave me this purpose. Vincent Wanga (21:29.1)and passion combined to continue to progress. And I think people just really need to identify not just passion and purpose, but what is that ideal lifestyle that you want this to lead to? What is that outcome? What is that ambition that you have? If you don’t have that goal and you’re just starting out, what are you doing? You’re making trinkets. You’re not getting paid. You have a very expensive hobby that’s probably gonna cost you your family. So you really have to understand at the end of the day, this is a business. You have to have business fundamentals and run it accordingly. And I think you’ll be in a much better place than just going on some wild adventure because you don’t want to wake up at 9 a.m. I promise you, you’ll be disappointed by entrepreneurship if that is the case. Nick McGowan (22:08.812)Yeah, and it’s interesting because that’s like, there are like shades to that almost. You know, like there are times where you call it like we can’t sleep or we have a hard time because we’re thinking we got to pay for this. We got this thing coming in. There’s this thing and I’m sure there’s a left hook that’s going to come out of nowhere and like whatever and you just kind of manage through that stuff. You work through it. But if you are in a better mental spot because of the passion and purpose that you have to do these things, you can actually handle those things instead of just being crippled by it. I’ve thought many different times about how many people got into podcasting during COVID because they were like, what the fuck? I have nobody to talk to. I don’t know what to do right now. I guess I’ll start a podcast or people that became a coach and are like, I guess I’ll become coaches. And if you look at the numbers, they all skyrocketed. then quickly after that just shot down. So many people just couldn’t do it, didn’t want to do it, didn’t have the skills or whatever. And ultimately it wasn’t right for them to be able to do it. Now there are lots of people that stuck with it. I started this in 2014. Vincent Wanga (22:47.256)Mm-hmm. Nick McGowan (23:15.145)So I wasn’t one of those ones that just started it in 20, but I remember thinking that too. Like well now I’m stuck at the house. What am gonna do? And had friends that I talked to and then just came a podcast and whatever else from there. But being able to actually understand like you’re going to start to take those steps and it doesn’t all have to happen at once. So even with the stuff you’re saying like you get to travel, you make money, you do these things. To somebody if they’re listening on the surface they’re gonna go okay cool you’re just another one of those guys who just like pushes this thing and says I live the best life in the world and work. Vincent Wanga (23:22.648)Right. Yep. Nick McGowan (23:45.148)two hours a day and I harvest butterflies and get four billion dollar homes. Like it’s not what we’re saying. But this is a stacked upon process. Like I talked to people at times, I had somebody on recently it was like man you were in like Idaho and Montana and doing this and you travel and it’s like yeah but this has been a work in progress. This isn’t just one of those things like last Tuesday. It’s like you know what fuck everything else and we’re gonna travel we’re gonna do this thing. It’s like you have to build upon those things so you have to take those initial steps. So for somebody trying to figure out right now. I hear what you guys are saying, I want to take these steps and I think I kind of know what I want to do but I’m afraid to do it as a creative saying I’m stuck in this system and I have to pay for things and I’ve built this whole big career and what do I do now? What advice do you give them? Vincent Wanga (24:35.496)well, the first thing is it’s mostly rooted in fear. Release your inhibition of fear because you will fail. You will fail big, you will fail small, you will fail often. I think what actually ironically makes me successful is my lack of fear of failure. I could write a whole thesis on failure and how that’s affected me. But the true reality is it’s been the greatest education of my life. More than a Harvard MBA could teach me going out there doing something really hard and failing or succeeding in that are immense lessons that you can apply to the next thing and you’ll fail a little bit less and apply to the next thing and fail a little bit less. And I just talked about earlier how your job posting a position where you, you don’t want to risk that comfortability to go out there and potentially fail, but you have to understand that’s part of the cycle and learning process that gets you to success. love that Japanese proverb, you know, fall down seven times, get up eight. That’s, that is, it’s a cliche, but it’s so true. You just have to. Nick McGowan (25:29.973)Hey. Vincent Wanga (25:35.192)get out there and fucking do it. And I think the other most important thing is people get into this journey and they’re not prepared for scale. They never think about it. I think they’re too absorbed in the lifestyle part. Like, okay, I get to work from home. I get to take my kids to baseball. This is great. I want to stay in this comfortable zone. If you’re too successful, if you fuck up, you actually have something that scales. Now you need employees. Now you need people to run your business. Nick McGowan (25:52.084)Yeah. Vincent Wanga (26:03.842)Now you need to redo your supply chain. Now things get more expensive. Now you got to pay attention to your margins. Nobody has that ambition. So always enter this with what is that ideal grand scale? If you’re just in this to just, you again, have this hobby mindset, you will fail and failure is okay, but you need to realize you’re building a business. What is the plan for scale? What is the grand ambition? What is the ideal circumstance you want to reach? And then what resources do you need to get there? I think the second most important thing is Choosing your business partner wisely. And I’m emphasizing business partner like it’s almost a requirement. Sure, you can get to a certain level by yourself. You know, there’s that saying, if you want to go fast, go alone. If you want to go far, go together. You need a partner. Nobody has expertise in everything. So figure out what your core competencies are. If you can’t, failure will do that for you. Figure out what you do enjoy and then go find a business partner who complements your skills or compensates for the things that you’re not skilled at. And together. that you and that person can build something really immense and double your time. Because I think the biggest dilemma, particularly in entrepreneurship, historically has been, how do you duplicate yourself? You get to a certain point, how do you find somebody else who will work as hard as you, who’s as motivated as you, who’s as passionate about you? And I think in this age of AI, it doesn’t take a founding team of six anymore. You, another competent person, and three AI agents can really get to a place where you can scale effectively and efficiently in three years. So you just have to think about the grand perspective and not treating it as a hobby. And I think that’s half the way to success and release that inhibition of failure. know the stakes get greater as we get older, but imagine, you know, I mentioned Warren Buffett earlier, if he thought that way, imagine if George Washington thought that way, if Martin Luther King thought that way, like anything worth doing is hard. So get over it, get out there and do it and fail. Take those lessons, apply it to the next thing until you succeed. Nick McGowan (28:01.332)I think something to point out with. George Washington, Buffett, anybody else. Like there are times where I bring up purpose and people are like, well, I don’t know if my purpose is supposed to be the next Steve Jobs or something. No, that was his. Let him have his. You do yours. George Washington, Buffett, everybody else had these thoughts of like, this is where I want to get to. This is what I want to do. But it wasn’t like, I’m going to do this because it’s deep in my heart that I’m going to become George Washington or Buffett or whatever else. They had to actually build upon those things. And there are people that just want to have a solo business. There are people that want to have a small business. And by small, I mean, you know, a few handful of employees, maybe they make millions of dollars, but like, it’s a group of a small group of people. There others that want to have a huge bustling business of hundreds of employees and all of that. But I think it’s important for us to actually talk to ourselves about, do you want it? Because you want the ego of purposes of, have all these employees. I have all these things. Look at the boat that I have that I never get into because I have to work and manage all these employees. What’s the actual purpose underneath that? And I think as a creative and the people that are creatives, we can rely on the creativity inside of us because that’ll always nudge us along. It’s sometimes really hard to listen to. I’m sure you’ve experienced some of that going through probably years where you’re like, it’s hard to listen to it. I’m being creative, but I’m not really being creative. You’re getting paid to be a creative, but you’re basically like churning things out or using of stuff and not really creating but everybody’s like well this looks amazing and you’re like I fucking hate it and I hate you and I hate all this stuff so leave me alone. So for people that are in that spot right now and really for the people that are on their path towards self mastery what sort of advice would you give to them? Vincent Wanga (29:47.938)Well, speaking specifically to creatives, I think you can relate. We have a very unique mindset when it comes to certain things. And I think people misdiagnose us that our advantage is somehow attached to our hands and the software and skills. It’s our mentality in the way that we think. For example, the way we solve problems are completely different. What most people would see as an obstacle, we see as a challenge and we use our creativity to get around it. With the systems that we build, the solutions that we build, that’s what we get paid for. So I think that is an invaluable skill when, whether it’s business or your nine to five is remembering that that is your core competency and your greatest value that you bring is your ability to uniquely solve problems. And that’s why we are employed in every single industry in the world and have survived all kinds of efforts to remove us from those industries. And they keep coming back to us because of that skillset. think in addition to that, you just have to really be prepared for change. And we are an adaptable force. Look at all of the journeys that we’ve been through from the digital revolution and the elimination of print to interactive and AI, all of these things we are at the bleeding, cutting edge of. So we are in a natural position to be early adapters, to see and flesh out these new emerging technologies and see if they’re viable or not, and then use them to our advantage in a competitive sense against some of our non-creative peers in order to thrive. it while others are being replaced by it. So I think we need to recognize our power in that context and use that to our advantage. I’ll also add that you look at the highest level of leadership, a CEO, right? They have immense powerful responsibilities, but the number one is to create vision. They create the vision like Steve Jobs saying, I want a thousand songs in your pocket. And then it trickles down to the rest to execute and to figure out how to make that vision a reality. So vision is a creative mindset. creatives have visionary mindset. So why can’t creatives be those same CEOs? We just lack the business acumen. And I think if I was a creative in that position, that’s the first thing I would balance and start studying is what business skills do I lack that can compliment this thing that is very rare, which is that creative mindset that could make me unstoppable in the marketplace. And I am on this mission in my life to help creatives become more entrepreneurial, to think more business minded because the hardest skill we already have. Vincent Wanga (32:15.498)So having that balance that yin and yang between the creativity and conceptual and the analytical and business mindset will really put you in a place where you will be much more successful than if you try to pursue anything with just one mindset or the other. Nick McGowan (32:30.736)Yeah, what a cool way to be able to put that too. It’s like just being resourceful in that sense. You know, if you think from a basic creative perspective, if you’re just sketching, we need paper or something to draw on. You need the pen or pencil or whatever. And then you need the time. You need these pieces to do these things. So any of these things are like, well, what pieces do I need? Even to the fact about the partners, it’s like, what am I lacking here? What am I not a 10 at? And what does somebody else attend at that I could even just Have some help with some people don’t want to take on partners. They want to do the business by themselves I think that’s where coaches mentors come into play to be able to say I’ve been through this and before here’s some suggestions Here’s how you can go about it. Even just that fact of like just reaching out and having some of those conversations There’s somebody that’s out there. There’s some information that’s out there and I I Don’t want everybody to just lean on AI and everybody’s gonna do whatever they’re gonna do, but I do think that atrophies things I use AI at times. I mean fucking everybody does. It’s more so just being pushed on us at this point. But not literally just saying, I’m just going to hand this thing off and not understand how it is. Like you pointed out earlier, if you want to have a brewery, you have to be all these different things. And if all that is too much for you, don’t do it. If you just want to be a money person, then sure, be a money person and never show up. Maybe go and have a beer every once in a while and that’s it. That’s a whole different story though. Like where the fuck did you get that money from? Did you create a business to do that? know, or some Vincent Wanga (34:00.134)Sure. Nick McGowan (34:00.451)somebody handed to you. But being able to point that out and understand the resources of that and then what you’re good, what you’re not good at, I think it’s really good stuff, man. So I appreciate you bringing that up. It’s been a pleasure having you on. Before I let you go, where can people find you and where can they connect with you? Vincent Wanga (34:14.382)No, I really appreciate the conversation. Again, I speak all over the country and internationally. So if I’m in a conference in your area, please feel free to come up to me. And I love meeting new people, especially in different industries. In addition to that, have a website, VincentWongred.com, where you can see some of my other thought leadership across entrepreneurship, creative, design. Leadership is another thing I speak on often. I also have a book called The Art of Direction. personal perspectives on the path to creative leadership. So that is available through Amazon, Walmart, all the major online retailers and for special order at your bookstore. It’s a book about leadership. And I think that’s agnostic of just the creative industry and the unique, soft and hard skills that you need to make that leap that few people are prepared for. So it also very deeply personal and talks a little bit about my experiences and my journey and of course my failures and how that led to my success. And then you can also contact me on LinkedIn and Instagram through my website. Those are the primary ways you can get a hold of me. Nick McGowan (35:20.208)And again, it’s been pleasure having you on Vince. I appreciate your time. Vincent Wanga (35:23.478)Absolutely. Thank you,

    Brand Your Way to A Million
    EP 195 - How the "Founder Archetype" Will Grow Your Audience

    Brand Your Way to A Million

    Play Episode Listen Later Dec 4, 2025 31:10


    Content creation is now a non-negotiable marketing skill that every CEO needs to adapt to. So how do you actually grow your audience without feeling like you're cosplaying an influencer instead of being a business owner?  We have to start seeing marketing and content creation as 50% of the business. It's literally the main way that most CEOs are growing their businesses these days.  So there are 3 main types of posts that I want to expand on today:  Big viral moments (brand awareness and brand reach) Mini viral moments (reaching adjacent communities) Micro-viral moments (deepening current communities)  Half the time, when we think of content that is growth oriented, we're trying to hit all three areas. We want it to go mega viral, reach relevant adjacent communities, and deepen our current community all at the same time. This thing is, that's just not how things typically work.   So many people are still looking at content on a binary scale. Like, you're either a content creator or a business owner. But backing yourself into a corner where you're only identifying with one archetype actually does have it's cons.  Whether you're a creator, an influencer, an online business owner, or a thought leader, their are pros and cons to each approach.  What is the archetype that we wanna co-create in order for you to actually work towards growing your audience in 2026? Personally, I've found the "founder archetype" to be a really beneficial framework to create a nice balance. I'm giving you the framework to take all of the pros from the previous archetypes and filter out the cons as a founder.    Connect with me:  Website Join our email list! Instagram Pinterest   Increase your authority, attract elevated leads, and drive more sales with a 90-day marketing reinvention designed to change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer   

    WealthTalk
    Why Senior Executives Are Turning to Portfolio Careers for Freedom and Fulfilment

    WealthTalk

    Play Episode Listen Later Dec 4, 2025 39:27


    Key Topics Covered:1. Why Executives Choose Portfolio CareersMany senior leaders leave corporate jobs for more control, flexibility, and purpose.Becoming a non-executive director (NED) lets them advise several businesses, stay intellectually engaged, and build multiple income streams.2. What a Non-Executive Director Actually DoesNEDs guide and support business owners, using their experience and networks to help smaller companies grow.Typical NEDs are former CEOs, directors, or C-suite leaders who want to keep working, but on their own terms.3. Adrian's Journey: From Corporate to EntrepreneurAdrian left a high-level tech role to help executives move into business ownership.He built and acquired several companies, faced personal and business setbacks, and ultimately found new direction after a major life shift.4. Overcoming Identity and Timing ChallengesLeaving a big job can trigger a loss of identity; Adrian stresses the importance of recognising your own value and skills.Timing your transition is key—look for inflection points like changes at work, financial readiness, or life events.5. How to Start Your Own Portfolio CareerAdrian recommends a three-phase roadmap:Clarify your value and how you're seen (positioning)Tap into your existing network for opportunitiesBuild new connections aligned with your goalsLinkedIn is powerful, but most executives underuse it—focus on connecting, not selling.6. The Wealth-Building BenefitsNED roles create time for other wealth-building activities, like property or investing.Some coaches and NEDs eventually take equity stakes in businesses, building long-term wealth and influence. Actionable Takeaways:Consider a portfolio career if you want more freedom, less risk, and a chance to use your experience in new ways.Prepare for the identity shift and plan your timing and finances.Use your network and be proactive—opportunities often come from people you already know.Don't be afraid to reach out for guidance or support. Resources:Leverage Your Corporate Experience to Secure Paid SME Board RolesDownload the Pension and Inheritance Tax GuideWealthBuilders Membership: Free access to guides, webinars, and community Connect with Us:Listen on Spotify, Apple Podcasts, YouTube, and all major platforms. Next Steps On Your WealthBuilding Journey:  Join the WealthBuilders Facebook CommunitySchedule a 1:1 call with one of our teamBecome a member of WealthBuildersIf you have been enjoying listening to WealthTalk - Please Leave Us A Review!

    Cloud Wars Live with Bob Evans
    Palantir Disruption: New Customer Raises AI Spending by 8X!!

    Cloud Wars Live with Bob Evans

    Play Episode Listen Later Dec 4, 2025 4:31


    In today's Cloud Wars Minute, I discuss how Palantir's latest customer wins reveal a shift from point solutions to end-to-end AI strategies.Highlights00:19 — Palantir's got a customer that, very shortly after signing a deal for a fairly limited AI engagement, said it wanted to go enterprise-wide with an investment that's up 8x over what the original one was. This signals where CEOs are driving these AI-centered business transformations to ensure that they go end-to-end here and have enhanced business outcomes as the goal.01:21 — This medical device manufacturer CEO went to the Palantir executive team and said, “What would we need to do to make this an end-to-end business transformation powered by AI, designed to drive greater outcomes?” And very quickly, they rewrote the whole deal. So five months after this initial thing, they had a new deal going on — eight times bigger.02:31 — So again, there we see this notion of Palantir doing some different things and engaging with customers in different ways. So, I think broadly what we're seeing here, overall, with these AI-centered business transformations is: time is the enemy — not your traditional competitors, not necessarily the new ones. It is this notion of time.03:40 — If you're on the customer side here, I think you've got to look at this and take a hard view of what's going on inside your company. Is it a lot of these little disjointed trials that could have a nice little upward bump in efficiency or cost savings? Or are you shooting for the moon here? Visit Cloud Wars for more.

    The International Risk Podcast
    Episode 294: Russian Culture War with Olha Mukha

    The International Risk Podcast

    Play Episode Listen Later Dec 4, 2025 49:10 Transcription Available


    In this episode, we journey into the heart of a cultural battleground shaped by war, identity, and resistance with Olha Mukha. Our conversation unpacks how Ukraine's cultural resilience has become a force of national survival, even as attempts at cultural erasure intensify. We explore grassroots efforts to preserve language, art, and memory, alongside the quieter, yet powerful, ways communities refuse to let their heritage be rewritten.The discussion also turns to Russia, where artistic expression faces tightening suppression and where acts of creativity have become acts of rebellion. We trace surprising cultural parallels that surface amid conflict, the role of the Russian Orthodox Church in shaping wartime narratives, and the ways cultural diplomacy and propaganda intertwine on the global stage. Finally, we examine the long history of suppressing Ukrainian culture and look ahead: What might the future hold for Ukrainian society, identity, and artistic life once the war's dust settles? A thoughtful, far-reaching exploration of culture as both a battlefield and a beacon.Olha Mukha, PhD, is a cultural analyst and philosopher, cultural manager, curator and expert on international communication and human rights. Known for her extensive work in cultural diplomacy and human rights. She is Co-Founder and Programme Director of the Ukrainian Association of Cultural Studies - Lviv and Head of Educational and International Department of Memorial Museum “Territory of Terror”. Senior Strategist at strategic communications (IN2). She is an expert in crisis communication, creating participant journeys for sensitive topics, aesthetic perception, and memory studies, including oral history practices. The International Risk Podcast brings you conversations with global experts, frontline practitioners, and senior decision-makers who are shaping how we understand and respond to international risk. From geopolitical volatility and organised crime, to cybersecurity threats and hybrid warfare, each episode explores the forces transforming our world and what smart leaders must do to navigate them. Whether you're a board member, policymaker, or risk professional, The International Risk Podcast delivers actionable insights, sharp analysis, and real-world stories that matter.Dominic Bowen is the host of The International Risk Podcast and Europe's leading expert on international risk and crisis management. As Head of Strategic Advisory and Partner at one of Europe's leading risk management consulting firms, Dominic advises CEOs, boards, and senior executives across the continent on how to prepare for uncertainty and act with intent. He has spent decades working in war zones, advising multinational companies, and supporting Europe's business leaders. Dominic is the go-to business advisor for leaders navigating risk, crisis, and strategy; trusted for his clarity, calmness under pressure, and ability to turn volatility into competitive advantage. Dominic equips today's business leaders with the insight and confidence to lead through disruption and deliver sustained strategic advantage.The International Risk Podcast – Reducing risk by increasing knowledge.Follow us on LinkedIn and Subscribe for all our updates!Tell us what you liked!

    SMB Community Podcast by Karl W. Palachuk
    What are the Best KPI's?

    SMB Community Podcast by Karl W. Palachuk

    Play Episode Listen Later Dec 4, 2025 31:45


    Overview: In this episode of the SMB Community Podcast, hosts James and Amy kick off with a weather update from Michigan and Nebraska and discuss the changing nature of fall leaf collection. The conversation then shifts to the MSP question of the week, focusing on the best KPIs and metrics for MSP CEOs, emphasizing the importance of role-specific indicators. They explore financial and performance metrics in depth and touch upon AI's transformative role in the workplace. The episode wraps up with thoughts on the evolving nature of work hours, reflections on the recent FAA issues, and updates on WhatsApp's growing user base and Zoom's revamped partner program. The hosts also share their excitement for the upcoming holidays. 00:00 Introduction to the SMB Community Podcast 00:23 Weather Chat and Personal Updates 02:35 MSP Question of the Week: Best KPIs for CEOs 11:11 AI in the Workplace: Opportunities and Challenges 15:32 Rethinking the 40-Hour Work Week 22:28 Federal Government and Travel Updates 24:33 Tech Talk: WhatsApp and Zoom Partner Programs 28:13 Final Thoughts and Upcoming Events 31:12 Conclusion and Farewell --- Chapter Markers: 00:00 Introduction to the SMB Community Podcast  02:35 MSP Question of the Week: Best KPIs for CEOs 11:11 AI in the Workplace: Opportunities and Challenges 15:32 Rethinking the 40-Hour Work Week 22:28 Federal Government and Travel Updates 24:33 Tech Talk: WhatsApp and Zoom Partner Programs 28:13 Final Thoughts and Upcoming Events 31:12 Conclusion  --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com

    Valuetainment
    “Florida Is OPEN For Business” - CEOs RUSH To Florida As Freedom-First Economy EXPLODES

    Valuetainment

    Play Episode Listen Later Dec 3, 2025 15:06


    Florida is booming. From record GDP growth to massive investment in restaurants, real estate, and business, the state is becoming the top destination for entrepreneurs and billionaires alike. The panel breaks down why Florida is winning while places like New York and California lose ground.

    SharkPreneur
    Episode 1220: Pricing, Margins, and Cash in a Chaotic Economy with Karl Maier

    SharkPreneur

    Play Episode Listen Later Dec 3, 2025 15:39


    If your revenue has stalled despite strong demand, this playbook shows how numbers, systems, and leadership, not bigger ad spend, restart explosive growth. In this episode of Sharkpreneur, Seth Greene interviews Karl Maier, Founder of Abunden, an experienced CEO and business advisor who has played a key role in doubling sales at 5 companies in just 2 years. In this conversation, Maier explains how installing a 13-week cash forecast, building repeatable operating systems, and developing leaders unlock capacity so growth sticks. He also shares his Abundant Framework, insights from his book Surfing Economic Chaos, and what actually changes when you scale from $10M to $100M. Key Takeaways: → Why growth stalls after early success, and how shifting from heroics to repeatable systems and delegation restarts momentum. → The 13-week cash flow cadence: a simple weekly forecast that prevents surprises and fuels confident decisions. → When marketing isn't the first lever: fix finance, ops capacity, and delivery so sales gains don't break the machine. → “Every time you double, everything breaks”—what to upgrade (process, tools, roles) before pressing the gas. → The hardest part of $100M isn't spreadsheets, it's people, alignment, and leadership bench strength. Karl Maier is the founder of Abunden, where he helps CEOs transition from survival mode to achieving predictable, profitable growth. Specializing in energy-related companies, Karl turns financial blind spots into powerful growth engines, guiding both organic and acquisition-led expansion. He has extensive experience in private equity, family office roles, and capital raises, including supporting a $10M fracking water cleaning project and raising debt and equity for a $192 million EV private equity acquisition. Karl's expertise spans mergers and acquisitions (M&A), including buy-side support for international expansions and a $45 million B2B distribution company. He has also been instrumental in turnaround situations, such as guiding a healthcare services company to 40% growth and helping a coffee company pivot to hand sanitizer during COVID, generating $400K in just five months. With global CFO experience, Karl has led teams across Europe, the Middle East, Australia, and Asia. Connect With Karl Maier: Website: https://abunden.com/ LinkedIn: https://www.linkedin.com/in/karlkmaier/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Big Technology Podcast
    Can AI Models Be Evil? These Anthropic Researchers Say Yes — With Evan Hubinger And Monte MacDiarmid

    Big Technology Podcast

    Play Episode Listen Later Dec 3, 2025 64:56


    Evan Hubinger is Anthropic's alignment stress test lead. Monte MacDiarmid is a researcher in misalignment science at Anthropic.The two join Big Technology to discuss their new research on reward hacking and emergent misalignment in large language models. Tune in to hear how cheating on coding tests can spiral into models faking alignment, blackmailing fictional CEOs, sabotaging safety tools, and even developing apparent “self-preservation” drives. We also cover Anthropic's mitigation strategies like inoculation prompting, whether today's failures are a preview of something far worse, how much to trust labs to police themselves, and what it really means to talk about an AI's “psychology.” Hit play for a clear-eyed, concrete, and unnervingly fun tour through the frontier of AI safety. --- Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. Want a discount for Big Technology on Substack + Discord? Here's 25% off for the first year: https://www.bigtechnology.com/subscribe?coupon=0843016b Questions? Feedback? Write to: bigtechnologypodcast@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    Get Your Guy Coaching Podcast
    Descaling to Level Up with Jereshia Hawke

    Get Your Guy Coaching Podcast

    Play Episode Listen Later Dec 3, 2025 40:56


    Hey girl,In this episode, I sit down with the brilliant Jereshia Hawke for a powerful conversation about what it truly means to descale your life. Jereshia, a former engineer turned business coach, opens up about her journey from burnout and self-abandonment to rediscovering her body, pleasure, and peace. We talk about her year-long sabbatical, the childhood patterns that shaped her survival mode, and how somatic work, breathwork, body awareness, stillness, and inner-child healing helped her reconnect with herself more deeply. Ultimately, descaling your life is about coming home to yourself. Jereshia reminds us that peace has a price, boundaries, identity shifts, and sometimes loneliness, but choosing yourself is always worth it.BIO:Jereshia Hawk is a Strategic Advisor and Business Coach, known as the "Millionaire Maker" for her expertise in helping high-earning CEOs scale with intention and precision. She built a 7-figure net worth solely from business profits, creating a life of freedom without sacrificing what matters most. After a planned sabbatical, where she navigated personal challenges and re-engineered her business-she now guides leaders to scale smarter, not harder. Featured in Essence, Forbes, and Business Insider, Jereshia helps CEOs streamline operations, refine their focus, and build businesses that work for them, not the other way around.Whenever You Are ReadyHere are 3 ways I can help you:​Book A Call With Me - I've been getting A LOT of DM and email requests to chat with me and answer specific questions about love, dating, relationships, and men, so I'm opening back up my limited calendar for a few calls. So book a time with me here!Join the Get Your Guy Club- Wanna have Dating Support for a year to help you get your guy, but at your own pace. You can get access to my 2 weekly group calls, my private Facebook group, Monthly 1-on-1 calls, and my online course with 40+ hours of content for just monthly payments of $350…​Check out the Get Your Guy Coaching Podcast- With more than 100 episodes, you can binge and learn so much with my podcast. Check out the latest episode here.​Sincerely,Coach AnwarBook a Consult to Work with MeJoin my Get Your Guy ClubBuy My Dating Strategy CourseCheck out My Latest Podcast EpisodeMissed any of my Q&A TikTok Live sessions?Send us a textThank You: A big thank you to our listeners for tuning in! Your support and feedback are invaluable to us. If you enjoyed this episode, please consider subscribing, rating, and sharing the podcast with others who might benefit from it. For more updates and behind-the-scenes content, follow me on social media and visit my website. We appreciate you being part of our community!

    No Vacancy with Glenn Haussman
    Corporate Travel Is Changing Fast — Here's What Hotels Must Do to Win in 2026

    No Vacancy with Glenn Haussman

    Play Episode Listen Later Dec 3, 2025 12:55


    Corporate travel isn't easing back into old habits — it's reinventing itself, and hoteliers who cling to the past will lose business they didn't even know they were missing. I spoke with Lukasz Dabrowski, SVP of Global Supplier Relations at HRS Group, about why 2025 became the turning point for travel procurement and how 2026 will reward hotels that understand converged demand, Level 3 data, and real-time negotiation. On #NoVacancyNews, Lukasz breaks down why annual RFP cycles are disappearing, how "travel CEOs" use invoice-level data to renegotiate instantly, and what hotels must change to stay competitive as AI and real-time visibility reshape corporate buying behavior. A big thanks to Actabl — Actabl gives you the power to profit. Visit Actabl.com. Key Insights:

    The Hypnotist
    Hypnosis to Break the Pattern of Drinking at Home

    The Hypnotist

    Play Episode Listen Later Dec 3, 2025 35:06


    This session is designed to help reduce the amount of wine consumed, especially when drunk alone. This session uses metaphors, direct suggestions, pattern interrupts, and future pacing to have a healthier relationship with wine based on clear boundaries. To access a subscriber-only version with no intro, outro, explanation, or ad breaks with 24-Hour Early Access, tap 'Subscribe' nearby or click the following link.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creators.spotify.com/pod/profile/adam-cox858/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    The Hypnotist
    Activating Attunement and Mindful Absorption

    The Hypnotist

    Play Episode Listen Later Dec 3, 2025 25:35


    This hypnosis session will help you feel more present, attentive, and access a flow state to make adjustments as necessary. Adam was working with a therapist to help them be more in tune with their clients and to feel more intuitive. To access a subscriber-only version with no intro, outro, explanation, or ad breaks and 24 hours earlier than everyone else, tap 'Subscribe' nearby or click the following link.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creators.spotify.com/pod/profile/adam-cox858/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    MoneyWise on Oneplace.com
    From Burnout to Biblical Rest with Carey Nieuwhof

    MoneyWise on Oneplace.com

    Play Episode Listen Later Dec 3, 2025 24:57


    Are you living at your best—or simply getting by? For many believers, chronic exhaustion has become a quiet norm. Yet Scripture reminds us that burnout isn't a badge of honor. It's a warning light. When life feels out of balance, it may be a sign we're pushing beyond the limits God lovingly designed for our good.Today, we sat down with Carey Nieuwhof—pastor, bestselling author of At Your Best: How to Get Time, Energy, and Priorities Working in Your Favor, leadership expert, and host of the Carey Nieuwhof Leadership Podcast, as well as the founding pastor of Connexus Church—to talk about how Christians can pursue biblical rest and renewed purpose. Carey's insights come not from theory, but from the deepest valley of personal experience.When Success Masks ExhaustionCarey's story began two decades ago, during a season of explosive ministry growth. His church was thriving, opportunities were multiplying, and by every outward measure, life was “on top.” But amid this success, his inner world was collapsing.After returning from a high-profile speaking event, Carey hit a wall:“It was like I fell off a cliff. I lost motivation, passion, and energy. I met all the symptoms of clinical depression. My body declared a finish line I had refused to acknowledge.”People around him saw the signs. He didn't. And that's often the story behind burnout—others notice the warning lights long before we do.Carey describes burnout as “the gap between what you're capable of and what you're carrying.” Early in ministry, he assumed that increasing responsibility meant increasing hours. It was an unsustainable equation.Yet today, two decades later, he leads a much larger platform with far more influence—without living exhausted. Why? Because he restructured his life around a biblical rhythm of rest, limits, and intentional focus.Managing Energy, Not Just TimeMany Christians feel that better time management will fix their overload. But as Carey points out, time is a fixed asset—everyone gets the same 24 hours. Energy, however, rises and falls.Every person has what Carey calls a “green zone”—a few hours each day when they are at their best mentally, emotionally, and spiritually. For him, it's morning. For others, it might be midday or evening.His challenge is simple: Do what you're best at when you're at your best.When he writes in his green zone, he gets exponential results. When he tries the same work in his “red zone,” productivity crashes. This principle applies to everyone—from CEOs to parents, pastors, and business owners.Stewarding energy also requires boundaries. That means saying no—not out of selfishness, but out of faithfulness.Carey explains:Saying yes to every request eventually forces you to say no to the people who matter most.Delegation is a spiritual discipline.Some opportunities, even good ones, don't align with God's call in a particular season.By categorizing his decisions—like eliminating breakfast meetings that compete with his green zone—Carey reclaimed the margin he had been missing for years.Rest Is Not a Reward—It's DesignFor many Christians, rest feels like something we “earn” after working ourselves to the edge. But biblically, rest is part of our calling.Carey describes Sabbath not just as rehab after exhaustion, but prehab—something that prepares and strengthens us for faithful work. He points to the way elite athletes build rhythms of sleep, diet, and intentional recovery before they step onto the court.Even God modeled this for us—delighting in His creation and resting not from exhaustion but from joyful completeness.For Carey, the principles of rest and margin extend well beyond the calendar.A free Saturday protects family time. A healthy emergency fund protects the home from crisis. Limits are not restrictions—they are blessings that allow us to flourish.Margin creates room to love well, give freely, and listen to God's direction.Living at Your BestCarey's journey from burnout to renewal is a grace-filled reminder: God never asked us to outrun His design.He calls us to work diligently, rest faithfully, and live within the good limits He created for our flourishing. Carey's whole story—and the principles he teaches in his book At Your Best—offer a roadmap for anyone seeking balance, health, and spiritual renewal.For more wisdom from Carey Nieuwhof, explore his book At Your Best and visit the Carey Nieuwhof Leadership Podcast. And if you're an advisor, he'll be joining us at Redeeming Money, our conference for financial professionals, in February.May you learn to live—not at your limit—but at your best, in the freedom and rest God provides.On Today's Program, Rob Answers Listener Questions:Can you explain the pros and cons of taking Social Security at 62 versus waiting until full retirement age? By 62, I'll be mostly debt-free, and since longevity doesn't run in my family, I'm wondering if it makes sense to claim early while my quality of life is higher and still work within the income limits.When should someone update their will? I'm 58, debt-free, still working, and have a solid 401(k). Should I consider setting up a trust, and how do I know when that becomes the wise choice, especially since it costs more?Resources Mentioned:Faithful Steward: FaithFi's Quarterly Magazine (Become a FaithFi Partner)At Your Best: How to Get Time, Energy, and Priorities Working in Your Favor by Carey NieuwhofDidn't See It Coming: Overcoming the Seven Greatest Challenges That No One Expects and Everyone Experiences by Carey NieuwhofThe Carey Nieuwhof Leadership PodcastRedeeming Money 2026: A Kingdom Advisors ConferenceWisdom Over Wealth: 12 Lessons from Ecclesiastes on MoneyLook At The Sparrows: A 21-Day Devotional on Financial Fear and AnxietyRich Toward God: A Study on the Parable of the Rich FoolFind a Certified Kingdom Advisor (CKA)FaithFi App Remember, you can call in to ask your questions every workday at (800) 525-7000. Faith & Finance is also available on Moody Radio Network and American Family Radio. You can also visit FaithFi.com to connect with our online community and partner with us as we help more people live as faithful stewards of God's resources. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Closing Bell
    Closing Bell Overtime: Earnings Bonanza; CEOs of C3.AI, UiPath & Fortune Brands 12/3/25

    Closing Bell

    Play Episode Listen Later Dec 3, 2025 45:23


    A big day of tech earnings, including results from Salesforce, Snowflake, C3.AI and UiPath. BD8 Capital's Barbara Doran and Charles Schwab's Kevin Gordon break down the market action and react to the key earnings. C3.AI CEO Stephen Ehikian joins to break down the company's quarter and broader trends in the industry. UiPath CEO Daniel Dines talks enterprise spending levels after his company's earnings. Fortune Brands CEO Nicholas Fink on the health of the consumer and where they are spending in their home. Plus, Jensen Huang heads to Capitol Hill to lobby for export control changes.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Integrative Cancer Solutions with Dr. Karlfeldt
    Beating Cancer Metabolically: Gut Health, Repurposed Drugs, and Patient Empowerment with David A. Caravantes

    Integrative Cancer Solutions with Dr. Karlfeldt

    Play Episode Listen Later Dec 3, 2025 56:17


    This episode of Integrative Cancer Solutions centers on David A. Caravantes, founder of the Beat Cancer Foundation, tracing how his father's recovery catalyzed his mission to reframe cancer as a metabolic disease. Caravantes describes his path from breathwork and mitochondrial health to advocacy, arguing that conventional oncology often overlooks root-cause physiology. He situates his perspective amid recent public health controversies and his own family's experience, using that narrative to underscore the urgency of patient education and informed consent in cancer care.Caravantes distinguishes his foundation's philosophy by emphasizing terrain-focused care: gut integrity, systemic pH balance, oxygenation, fasting, and whole-food nutrition as the biochemical conditions that “starve” cancer. He critiques standard-of-care modalities—chemotherapy, radiation, frequent biopsies—for damaging beneficial microbiota, driving malnutrition, and potentially spreading malignant cells. In his view, addressing metabolic dysfunction is the common denominator not only in cancer but across chronic disease, and it requires sustained lifestyle shifts alongside targeted therapeutics.A major theme is the use of repurposed drugs and adjunctive modalities. Caravantes highlights agents such as metformin, ivermectin, doxycycline, and B17, as well as DMSO and exosomes, within protocols that aim to disrupt cancer metabolism and support immune regulation. He also references techniques like photodynamic therapy and therapeutic hypothermia. While critical of financial incentives that tether clinicians to narrow pathways, he frames his approach as complementary and integrative, seeking synergy rather than wholesale rejection of traditional tools.Education and empowerment recur throughout the conversation. Caravantes encourages patients to become “CEOs” of their health—asking questions, evaluating trade-offs, and insisting on transparent risk–benefit discussions. He shares anecdotes of patients facing institutional resistance when they probe beyond standard options, arguing that public awareness, media literacy, and community-led knowledge-sharing are prerequisites for meaningful change. Success stories of remission within his community are presented as evidence for broader adoption of metabolic strategies.The episode closes with actionable guidance: intermittent fasting within an eight-hour window, anti-processed-food habits, mineral-rich choices, and simple daily routines to nurture the body's terrain. Caravantes is ultimately optimistic, forecasting that patient demand and continued clinical exploration of repurposed drugs will shift oncology toward more holistic, metabolism-centered care. He envisions Beat Cancer Foundation as a conduit for that transition—training patients and practitioners to collaborate on personalized, integrative protocols that prioritize both efficacy and quality of life.David A. Caravantes explains how his father's recovery led him to found Beat Cancer Foundation and champion cancer as a metabolic disease.He argues conventional treatments like chemo and radiation damage gut health and nutrition, urging terrain-focused care that supports the microbiome and oxygenation.The conversation highlights repurposed drugs (e.g., metformin, ivermectin, doxycycline, B17) and adjuncts like DMSO and exosomes within integrative protocols.Education and patient empowerment are central, with a call for informed questioning and awareness of financial and institutional incentives in oncology.Practical takeaways include intermittent fasting, whole-food nutrition, mineral support, and lifestyle shifts to create conditions that “starve” cancer cells metabolically._____________________Grab my book A Better Way to Treat Cancer: A Comprehensive Guide to Understanding, Preventing and Most Effectively Treating Our Biggest Health Threat - https://www.amazon.com/dp/B0CM1KKD9X?ref_=pe_3052080_397514860 Unleashing 10X Power: A Revolutionary Approach to Conquering Cancerhttps://store.thekarlfeldtcenter.com/products/unleashing-10x-power-Price: $24.99-100% Off Discount Code: CANCERPODCAST1Healing Within: Unraveling the Emotional Roots of Cancerhttps://store.thekarlfeldtcenter.com/products/healing-within-Price: $24.99-100% Off Discount Code: CANCERPODCAST2----Integrative Cancer Solutions was created to instill hope and empowerment. Other people have been where you are right now and have already done the research for you. Listen to their stories and journeys and apply what they learned to achieve similar outcomes as they have, cancer remission and an even more fullness of life than before the diagnosis. Guests will discuss what therapies, supplements, and practitioners they relied on to beat cancer. Once diagnosed, time is of the essence. This podcast will dramatically reduce your learning curve as you search for your own solution to cancer. To learn more about the cutting-edge integrative cancer therapies Dr. Karlfeldt offer at his center, please visit www.TheKarlfeldtCenter.com

    Nonprofit Vision With Gregory Nielsen
    Episode 166: Dennis Miller: What Every Nonprofit CEO Needs to Know

    Nonprofit Vision With Gregory Nielsen

    Play Episode Listen Later Dec 3, 2025 24:12


    Dennis Miller and I dive into What Every Nonprofit CEO Needs to Know: A Guide to Achieving Your Organization's True Potential. Together, we explore the essential competencies, mindsets, and leadership practices that distinguish high-performing nonprofit CEOs. From strengthening board partnerships and building a mission-driven team to managing strategic priorities, navigating external challenges, and fostering organizational culture, we break down what it truly takes to lead with clarity, confidence, and impact. Whether you're a new executive or a seasoned leader, this conversation offers practical insights you can put to work immediately to elevate your organization's effectiveness and long-term success.

    Inspiring People & Places: Architecture, Engineering, And Construction
    What If Growth Isn't About Getting Bigger - But Getting More Resilient?

    Inspiring People & Places: Architecture, Engineering, And Construction

    Play Episode Listen Later Dec 3, 2025 23:50


    Entrepreneurship often starts with a spark of curiosity and the courage to follow it. In this episode of The Leadership Blueprints Podcast, BJ Kraemer sits down with Malory Atkinson, co-founder and managing partner of Shear Structural, Georgia's only all-women-owned structural engineering firm. Malory shares how growing up with an entrepreneurial father and starting her career during the 2008 recession shaped her approach to leadership, relationships, and resilience. She reflects on her time in tech startups, her return to the built environment, and what it means to create a company that grows sustainably while empowering employees to lead. From the lessons of working directly under CEOs to launching a firm focused on adaptive reuse, healthcare, and education projects, Malory underscores that engineering is ultimately a business of people, and that success depends on relationships built before you need them. Tune in to hear her insights on networking, storytelling, and leading with authenticity in a changing industry! Key Points From This Episode:•   How her father's example sparked her entrepreneurial drive.•   Insights gained from a stint in tech and returning to the built environment.•   Founding Georgia's only all-women-owned structural engineering firm.•   Creating a resilient company that grows sustainably and supports employee growth.•   Building leadership at every level of your company.•   The importance of making relationships before you need them.Quotes:“I started my career in 2008, which is the absolute worst time anybody could have ever started in this industry. But I learned a lot about the value of client relationships and winning business when there was no business to be had.” — Malory Atkinson “Engineering is not just a business of design: it's a business of people and trust.” — Malory Atkinson“Shear Structural is Georgia's only all-women-owned structural engineering firm. We're focused on adaptive reuse, health care, education, and municipal projects across the southeast.” — Malory Atkinson  “Somebody told me, early on in my career, to make relationships before you need them.” — Malory Atkinson  “I approach networking as, ‘How can I help you?' So, if I'm meeting somebody, I'm not like, ‘How can you help me by giving me work?' I'm like, ‘How can I help you?'” — Malory Atkinson  Links Mentioned in Today's Episode:Malory Atkinson on LinkedInShear StructuralThe Zero CoHow to Win Friends and Influence PeopleLeadership Blueprints PodcastMCFAMCFA CareersBJ Kraemer on LinkedIn

    Millions Were Made
    #67 – The Strategic Rebrand: How High-Performing Founders Elevate Their Brand, Website & Market Positioning with Victoria Marcouillier of BrandWell

    Millions Were Made

    Play Episode Listen Later Dec 3, 2025 44:34


    Jessica Marx sits down with Victoria Marcouillier, Founder and CEO of BrandWell Designs®, to discuss one of the most overlooked growth levers for established businesses: a strategic rebrand.If you've scaled into the multi–six or seven-figure range—but your brand, website, or messaging hasn't evolved with you—this conversation is for you. Jessica and Victoria break down why so many successful founders outgrow the brand that got them started, and how an elevated brand identity directly impacts trust, conversions, referrals, and long-term scalability.Together, they explore:The disconnect between a company's growth and its outdated online presenceHow high-caliber buyers evaluate your brand within the first few secondsThe shift toward simplicity and clarity in website design for 2026Why rebranding is a strategic business decision—not a cosmetic oneThe importance of a name and brand that can scale with your future visionHow to strengthen trust, increase conversions, and elevate market perceptionThe role branding plays in reducing founder dependencyHow AI is reshaping the branding landscape (and how to stay differentiated)Victoria also shares insights into how BrandWell Designs® approaches brand development through strategy—not just design—and how CEOs can confidently reposition themselves for the next level of growth.If your brand no longer reflects your expertise, price point, or business evolution, this episode will guide you through what needs to change—and why now is the time to do it.Mini-timeline00:00–01:20 — Why branding matters at higher revenue levels.01:21–05:00 — Victoria's background: agency founder, strategist, and mom of three. 05:01–08:05 — Why high-performing businesses often hide behind outdated websites.08:06–10:59 — The most common issues uncovered during website audits.11:00–13:17 — The shift in branding trends and what works heading into 2026.13:18–17:20 — Strategy-first branding: how BrandWell Designs® extracts clarity and vision.20:38–24:38 — Why removing the founder from the brand is essential for scalability.24:39–28:24 — When a business name needs to evolve—and how to communicate the change.28:25–31:05 — How story-driven positioning sets brands apart in an AI-saturated market.31:06–34:46 — The growing importance of a strong online presence for referrals.34:47–40:35 — Timing, planning, and budgeting for a rebrand.40:36–44:37 — Victoria's complimentary website audit for listeners.44:38–End — Where to find Victoria and how to begin your BrandWell transformation.ResourcesHave Victoria Audit Your Website: https://www.brandwelldesigns.com/millionsweremadeFollow @millionsweremade on Instagram for frameworks + strategy tipsConnect with Jessica:Instagram: @millionsweremade | @thejessicamarxWork with Jessica: Tailored PremierWebsite: Millions Were MadeConnect with Victoria Marcouillier:Website:

    The Current Podcast
    Kate Wik, the CMO of Las Vegas, on marketing an iconic city

    The Current Podcast

    Play Episode Listen Later Dec 3, 2025 28:51


    Discover how Kate Wik, CMO of Las Vegas, drives bold innovation and storytelling to transform the city into a global destination brand. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're joined by Kate Wik, chief Marketing Officer at the Las Vegas Convention and Visitors Authority. The team behind the city's newest brand campaign, which launched in September,Damian Fowler (00:20):Las Vegas, is known around the world for its energy, its entertainment, and its edge. But this ladies' campaign takes a closer look at what the city means today beyond the casinos and into its growing identity as a cultural and sports destination.Ilyse Liffreing (00:34):We'll talk with Kate about the ideas behind the campaign, how Vegas is connecting with new audiences, and what it takes to evolve one of the most recognizable brands in the world. Q,Damian Fowler (00:45):Frank Sinatra. It's okay. You have an unusual role in that you represent a city as an iconic one, but could you tell us about the role?Kate Wik (00:56):That's exactly right. So I work for the Las Vegas Convention and Visitors Authority. Nobody knows what that is or what that means. So really, I shorthand it and I say I am the CMO of four Las Vegas. Las Vegas is my product, which is very unique. It is a city, it's a destination. It's unbelievably dynamic. And what's so unique and thrilling for a CMO of Las Vegas is that our product is always changing, always evolving. If you think back, we were known as the gaming destination. We've evolved into, we're the number one hospitality destination in the US with more hotel rooms than any other destination. And we are the entertainment capital of the world. You've got the world's best artists coming and performing on stages across destination every single night. And we've worked really hard to evolve ourselves into the sports destination as well through a lot of recent things. So really the exciting thing for me in this role is no one day is ever the same. Our product is constantly iterating and evolving, and that is a marketer's dream come true.Damian Fowler (02:10):Just on that point about the evolution of the city and the perception of it, how fast has that happened in the last, say, five, 10 years?Kate Wik (02:20):Yeah, absolutely. Incredibly fast. And so today we are known as the sports and entertainment capital of the world, but less than 10 years ago, we did not have any sports teams. Yes, sports has kind of always been in our DNA. We'd host major boxing matches in the eighties, NFR we've had for decades. NBA, we hosted their in-season tournament, NBA Summer League, but really it was through infrastructure development that really led to the explosion of sports today. So what I mean by that is we had T-Mobile Arena, which was a joint venture between MGM resorts and a EG that enabled NHL to come to town with the Vegas Golden Knights in 20 17, 20 18, we purchased the WNBA team, which we renamed the Las Vegas ACEs. And so now we've got A-W-N-B-A team. And then in 2020, of course with Allegiant Stadium, we welcome the Raiders. And so now we've got the Las Vegas Raiders, and we are, so actually in four years, we went from having zero professional sports teams to having three, and we're actively working to bring our fourth to town, which is the major league baseball. We're welcoming the Las Vegas a,Damian Fowler (03:34):Not to mention Formula One.Kate Wik (03:36):Yes, exactly. And Formula One now an annual event on our calendar. So it's a lot. It's a lot. And it creates new reasons to come to Las Vegas for our visitors. And what we found through research actually, is that the sports traveler, number one, we know sports tourism has just exploded the sports traveler. Through our research, we found that it creates a new reason to come to Las Vegas for those that haven't been here before. It creates a reason to explore the destination, see it, consider it, and then ultimately come. And then most importantly, we find that they spend more money than the average leisure traveler. So it's a really rich new audience for Las Vegas. And F1 has definitely exploded that for us too.Ilyse Liffreing (04:24):Do you know by just how much more do they spend?Kate Wik (04:27):It's usually anywhere from 500 to 800 more per trip.Ilyse Liffreing (04:31):Wow, that's a lot. And the rest on gambling,Kate Wik (04:36):AnythingIlyse Liffreing (04:36):Extra? It'sKate Wik (04:37):Funny. Gambling hasn't been, revenue from gaming hasn't been the primary source of how consumers are spending their budget while they're in town. Hasn't been that for over a decade.Ilyse Liffreing (04:51):AndKate Wik (04:51):I think it speaks to the diversification of the experience in Las Vegas. And when I say we're the entertainment capital of the world, we absolutely are. People come here to see shows, to see comedians, to experience not just like a touring show, but unbelievable residencies where our property resorts will build these amazing theaters where Lady Gaga performs, Bruno Mars performs, Adele performs, they'll create these residencies, which is unlike nowhere else in the US or world.Damian Fowler (05:26):I mean, I've been aware of that. I mean, obviously it goes right back to the Rat Pack, but more recently, like Sting had a residency there. I've been aware, IKate Wik (05:34):Just saw Backstreet Boys at the Spear, which was probably mind blowing, which was mind blowing. That's a whole nother level to the entertainment experience where it's just completely immersive that has changed the game for live music.Damian Fowler (05:48):The perception of Vegas has changed or is changing, and maybe that teases up to talk a little bit now about the new brand campaign and why this is the right moment to do it.Kate Wik (06:00):Yeah, absolutely. So we just launched a new campaign September of this year, so just a couple of weeks ago really. And the intent behind it is this notion that there are so many different reasons to come to Vegas, but there are also so many different vacation options. What we wanted to do was break through the noise and make sure that people understood that Vegas is the ultimate destination regardless of the experience you're looking for. We have it all, the breadth and depth that exists within our destination iss, it's uncomparable to any other destination. So we needed to get out there and get that message out there in big form. And why now what we found was through a lack of big brand messaging over the summer, we actually took a hit with a lot of negative headlines. And so we needed to get in front of that. And I think one of the big takeaways for marketers out there is that if you're not actively talking about your brand day in and day out, you create room for others to create their own narrative. And so after we launched the campaign, it's been about a month in market, we've seen a lot of that negativity drop because now everybody's covering, oh, here's the new elements, here are the new promotions they're doing, here are the new experiences that you can find. So it's really about driving the narrative that you want for your brand.Ilyse Liffreing (07:29):Very cool. And could you tell us a little bit about the campaign itself, maybe the creative, and then what channels are you leaning into?Kate Wik (07:36):Yeah, absolutely. In looking at how we were going to develop the work around this new brand campaign, what we wanted first and foremost was to be really authentic about Las Vegas and be very unique to a message that only Las Vegas can deliver. And so we took inspiration from our iconic welcome to Fabulous Las Vegas sign. So it's the sign that exists literally on Las Vegas Boulevard as you drive into town. And that sign, it's 65 years old today, but it is more iconic. And the awareness on that is it puts it as one of the highest elements assets within our portfolio. So you think Las Vegas, you think of Bellagio, you think of Wynn, even Luxor or all these amazing resorts. When we show that sign, the amount of awareness of what that is and where it is and what it's for just exceeds every other asset that we have out there. So we took inspiration from that. We took the neon, the lights, the really, the notion of setting the example of fabulous Las Vegas. That's the experience that our visitors can come to expect when they come to Las Vegas. So it truly has been our brand promise for over 65 years. So that's the inspiration behind the campaign.Damian Fowler (08:57):Yeah, I can see that sign now.Ilyse Liffreing (08:59):Yes,Kate Wik (08:59):That's right.Ilyse Liffreing (09:00):Yeah, that's right. Do you have a sense of the audience that you're trying to reach and through, I guess, which channels are you trying to reach them?Kate Wik (09:10):Yeah, so we have a really diverse audience set, which is very unique for a marketer, which usually has a single product or they've got a very specific audience for that product. Vegas is really the 21 and older adult playground. And so if you look at just an average audience, it's like a 45-year-old split, 50 50 male, female, et cetera. But what we offer is an unbelievable unbeatable experience at every single price point. So we absolutely cater to that high-end luxury market, that luxury traveler, all the way down to the entry level budget conscious traveler. And so we've got products from a circus circus all the way up to a win Las Vegas. And so for us, our audience is very broad, but generally it's adult travelers, people that have traveled in the past year looking to travel again,Ilyse Liffreing (10:11):We just had Marriott on the podcast and we were talking about how more travelers now are singles and single people. And I would think that might be particularly true for Vegas. For some reason, people are coming for a new experience and to get away.Kate Wik (10:28):I think that's exactly right. Not necessarily single travelers, but the idea of it's a getaway, it's a new experience. What we find from our visitors is number one, it's really high repeat visitation because every time they come, they're finding something new. So we usually get at least 80% repeat visitation from our visitors and really high satisfaction rate, but it's that mindset of wanting to try something new. For sure. Yeah.Damian Fowler (10:56):One thing that just occurs to me as we are talking is how the awareness of Las Vegas has been so kind of embodied in so many movies and TV shows. I was just thinking, I watched the studio recently, the Seth RoganKate Wik (11:09):Show,Damian Fowler (11:09):Which I think that has a combination in Vegas whileKate Wik (11:12):I actually haven't seen it yet. So no spoilers on my list.Damian Fowler (11:16):I mean, I was thinking about Oceans 11, you can go back and back. I have to see it. But that is all kind of part of the kind of braided cultural iconography as it were of the city, I guess.Kate Wik (11:27):Yeah, I think movies represent, you almost have to think of it as a channel for marketing. It represents an amazing opportunity to penetrate culture, reach new audiences that you wouldn't normally get to talk to. And so we have a history of iconic movies. Actually this past summer, you might've seen it, but the F1 movie, that was a partnership that we did with them to make sure that they filmed in Las Vegas and the Las Vegas Grand Prix circuit. That was really important. But again, reaching new audiences, keeping us sort of at the pinnacle and sort of leading culture. Also really awesome to have Brad Pitt lead in that. I'm not going to lie. That was pretty awesome. But a ton of movies. And it's kind of interesting to think of it as almost like a marketing channel, not a traditionalIlyse Liffreing (12:17):One, but yes. Yeah, like free marketing too sometimes, because a lot of things are based in Vegas,Kate Wik (12:22):Right? On the marketing channel front, I know you had sort of asked about how do we launch the campaign, and it was very much an integrated multi-channel approach. We did everything from brand marketing, product marketing, I call it value, but it's really promotional as well as experiential. So of course, from a brand marketing point of view, TV or movies are wonderful, but there's also tv. And we launched the campaign actually with NFL kickoff, so September 4th. We know that when people tune into tv, they're tuning in really into an NFL game. That's where the most eyeballs are at any single time. So from a marketing point of view, it's great return on your investment there. So we launched with a 62nd ad on September 4th on kickoff, but really it was about making sure that this is not just a TV campaign, but it's a platform that reaches the consumer at every different touch point throughout their travel journey or through their daily life.(13:27):And so we maximized the viewership by making sure that, yes, we had a TV spot, but we partnered with the Raiders to actually take over the tunnel walk. And so when players arrive at the stadium, any stadium across the us, it's usually sort of this gray back of house space. And what we did was we installed neon all over the wall as the backdrop. And so it gave our players the sense of pride as they're walking in where they see this huge fabulous Las Vegas neon sign, and then they get a bit of a swagger. And then we partnered with GQ to cover sort of the fit that the players are wearing because that's a whole thing, this sort of new cultural moment where you've got the intersection of professional sports and these athletes in fashion. And so GQ wants to cover that. And so now the backdrop for all of this is the fabulous Las Vegas neon sign that we installed.(14:22):And so then CVS and ESPN want to cover it because they're like, oh, what's going on with the Vegas tunnel walk? And so every time Vegas shows up, we want to make sure that we're sort of breaking through the clutter. We're doing something very unique, bold and different, and whatever we do, it's sort of Vegas worthy. So I guess another channel is outdoor. We don't just buy outdoor. We worked with media partners to find these super high impact spectacular units that just command attention. So around the corner, in Times Square, we have this huge 3D board where you've got a 3D view of the iconic welcome to Las Vegas sign that rotates and dice come out, chips come out, an F1 race car comes out, right? It's a showstopper. And when you walk into Times Square, you see people taking pictures of advertising and that blows your mind.(15:21):And then on the other side of the country, we've got an actual neon installation on Sunset Boulevard. So we took, quite frankly, one of the ideas behind the campaign is let's take the neon and export it. Let's take our Neon National. And so we've got these big neon relics all across the us and so this one on Sunset Boulevard is spectacular. And then you walk across any of our resorts in Las Vegas and you see our Neon Signs Launch week. We took over all of our, well in our top 10 markets, we took over our digital outdoor boards and we had a roadblock for the whole week of launch. So just doing these big spectacular moments to capture the attention of our viewers. Wow,Damian Fowler (16:08):That's a lot that you're doing a tremendous amount, but on the other side of it, how are you kind of measuring and tracking all of these moments that you've created?Kate Wik (16:18):Yeah, I think measurement is incredibly important for any brand. We are actually consistently in market every single week with a research tracker, a brand health tracker. We've been doing it for decades. Making sure that we're keeping a finger on the pulse of our consumer is really important to us. So before we launched the campaign, obviously we tested it to see, number one, does it break through? Does it resonate? Does it deliver on the message of escape? Does it make people want to go to Las Vegas? It actually tested stronger than any other campaign that we've tested, and we test all of our campaigns. So that was pretty exciting. And then post-launch, again, we're in the market every single week. We found that we continue to uptick in terms of likability of the campaign, the campaign that makes you want to travel to Las Vegas. Those metrics are really important to us, intent to travel, and so it's continued to climb every single week since we've been in market. That's really strong. I think outside of traditional campaign testing, something that we consistently do is social listening, and so understanding what the current conversation is on social, I had mentioned this summer was a little bit rough. There was a lot of negativity out there for us. What we found was we had peaked in terms of negativity online in, gosh, in August. We launched Campaign in September, and that number has dramatically reduced, which is fantastic. It goes back to this point of you have to constantly be talking and driving your own narrative.(18:01):Otherwise if there's a void, others are going to fill it for you. That's was aIlyse Liffreing (18:05):Quick turnaround time too fromKate Wik (18:07):InIlyse Liffreing (18:07):August to launching inKate Wik (18:08):September. Absolutely. So a couple weeks. So I would say early August was peak and then Campaign formally launched September 4th, but working with our property partners to seed components of the campaign before, that was a big part of it as well. And then I think a very tactical measurement is we launched actually the first ever destination wide sale, so we called it the Fabulous Five Day Sale. Our campaign is Welcome to Fabulous, so fabulous five day sale. We wanted to make sure that we were putting a spotlight on the value that exists across the destination. And what we found was we drove four times the amount of website volume that we normally do to visit las vegas.com and that we actually were driving more referrals, so people were coming in to see what these deals were, what the sale was, this first ever limited sale, and then the traffic, the referral traffic that we were sending out to the booking engines of each of our property partners. That was 120 times the normal weekly average that we have in terms of, oh my gosh, yeah, referral, wait. So really unbelievable. It was kind of mind blowing for us in terms of the results of that. Nice.Ilyse Liffreing (19:28):And what was the reception from businesses in Las Vegas too, because that involved all of them?Kate Wik (19:34):Absolutely. Yeah. We don't launch a campaign without the support of our property partners. The reception was fabulous to use a cliche, incredibly fabulous. They leaned into it, you'll see part of the campaign. We created these neon elements and literally handed over this toolkit to our property partners so they can push out on all of their digital signage, on all of their marketing elements, sort of reflections of the campaign work as well and tie into it.Damian Fowler (20:05):Great. Just out of curiosity, is the campaign driven from the ground up by businesses or does it come top down as it were, from what your office, what's the kind of interaction?Kate Wik (20:19):Yeah. Well, the interaction is we are the DMO, the destination marketing organization for Las Vegas. So what we do is we work closely with our property partners to understand what's the business needs, what are the trends they're seeing. We do research and provide them top level trends, and then we work with them on what do we need the advertising to accomplish, and then we develop the campaigns. We're funded by them. We're actually funded by a room tax, which is paid by our visitors. And so there is complete coordination with our property partners, and we really do all of the upper funnel marketing for them. That's kind of the role we play for them.Damian Fowler (21:00):Interesting. Yeah. Yeah. I want to ask you, actually, I guess this is a big picture question. Are there other big cities that kind of have similar outreach or similar marketing campaigns, or are you unique in lots of ways?Kate Wik (21:15):I think the big destinations like New York, la, they will have a tourism authority within their destination that we'll do it for them. I think what's unique about Las Vegas is how we're funded. Again, it is through this room tax. And so generally, I'm not out there every day trying to drum up membership funds or anything. Our job is to go market the destination 365 days a year. That is why we exist. And so I think other destinations have something similar, but not quite the structure or the support behind it. And I think what is unique for Las Vegas is tourism is the number one economic driver for southern Nevada, and so we're the engine behind that. We have to make sure we're continuing to fuel that. Tourism represents 55 million or 55 billion, excuse me, in direct economic impact. That's visitors coming, spending fueling the local economy. And so the role we play matters. The advertising that we do matters because it fuels the entire ecosystem and the economic climate for Southern Nevada. Wow.Damian Fowler (22:33):Another quick question, follow up question there because you keep making me think of things. You have a lot of international visitors. Do you have a sense of where the majority of them are comingKate Wik (22:42):From? Yeah. Yeah. So international visitors are really important to us. Interesting. Canada's typically is our number one market. We have seen a decrease this year from our Canadian visitors. That's true for the US overall. We love our neighbors to the north and we welcome them back. But Canada is generally number one. Mexico is number two. Mexico is still going strong. They've actually seen growth year over year. UK is our number three market. We love our UK visitors and our partnership with F1 continues to grow that, which is phenomenal. And then interesting, our fourth market is actually Australia, and we don't have a direct flight there today, but it's an easy stopover from la. But the Australians and the Aussies, they love coming to Las Vegas. Great cultural alignment, but in general, we love all of our international visitors, and it's about anywhere from 10 to 15% of our overall visitor mix,Damian Fowler (23:46):So Cool.Ilyse Liffreing (23:47):Well, so along with just how many changes Las Vegas has seen, how would you, I guess, describe the expectations around hospitality and how that has changed over the years?Kate Wik (23:59):Gosh, hospitality, not unlike marketing, it's really fueled by tech innovation. Everything from keyless check-in, you can check in on your phone, you can use your phone as your key. All of these things have been unbelievable accelerants to a great experience, but that's across the board in every city, across the world. Technology has fueled that. I think what's unique for Las Vegas is actually doubling down on the core of who we are. And that's about service, and that's about kind of going back to the brand promise of the campaign where the welcome to fabulous Las Vegas isn't just a sign. It is the brand promise of the experience you're going to have here. And before we launched the campaign, we actually went around to all the CEOs and all the presidents of all our resort property partners to say and to remind them, we're going to launch this campaign, we're going to go back to the roots of Las Vegas. And the roots of that is hospitality, and it's about making every individual feel like somebody special that is so uniquely Las Vegas. You can walk into a circus, circus, an Excalibur, and have this mind blowing unbelievable experience. You could also walk into a Bellagio, an aria, a fountain blue, and have a mind blowing unbelievable experience. It's not based on your economic value or your financial worth. It's based on who you are as a visitor coming. We're going to deliver that unbelievable experience, and that is service related, hospitality related for us.Ilyse Liffreing (25:39):Very cool. So what's next then? How are you planning to build on the success?Kate Wik (25:44):I think for us, welcome to Fabulous is not just like an A Flash in the Pan ad campaign. What we intended to do was create a marketing platform that will just stand the test of time that will continue to iterate off of it. We have three big announcements, not yet announced, but still coming out later this year that just continue to build on this platform. So it's a platform for us as the DMO, but it's also a platform for our property partners to continue to iterate because it is so unique to us.Damian Fowler (26:20):Now we've got some kind of quickfire questions now we've looked at that bigKate Wik (26:24):Picture.Damian Fowler (26:25):What are you obsessed with figuring out right now?Kate Wik (26:29):I am obsessed with figuring out how you hack the social algorithms. And I think what's super interesting is something that can go viral that isn't necessarily representative of the brand or the experience that you have. And so really making sure that for us, it's fueling a ton of content out there to make sure that we're dominating what that narrative is. And that's not just from brand voice, it's influencers or whatever, but that social algorithms I think is really important forDamian Fowler (27:05):Brands. Yeah, absolutely. I would love to figure that out too. It seems like a kind of a magic unlock.Ilyse Liffreing (27:11):Yes. Right.Damian Fowler (27:14):Okay.Ilyse Liffreing (27:15):This year you are included on the Forbes list of 50 Fierce Global leaders.Kate Wik (27:20):Yes.Ilyse Liffreing (27:20):Congratulations. Thank you. What is one piece of wisdom you'd pass on to other marketers?Kate Wik (27:27):Oh gosh. Constant learning, constant iteration. Nothing is ever done, right? You put something out in the world, there's always a chance to continue to iterate and learn and get feedback and continue to push it further. Yeah.Damian Fowler (27:44):Another is ai, a marketer's friend.Kate Wik (27:46):Yeah, absolutely. But actually, let's be careful with that. It's a friend, but it's like a starting point, right? I think using it as information, as research, as sort of an input but not a final output is really important.Damian Fowler (28:01):I like that. That distinction is important.Ilyse Liffreing (28:03):One last fun one for you, maybe outside of the Brad Pitt movie from the summer. What's your favorite movie set in LasKate Wik (28:12):Vegas? Oh, gosh. I love Oceans 11. I mean, how can you not? I mean, it's still Brad Pitt, butDamian Fowler (28:20):Oh, yeah.Kate Wik (28:20):But it's an icon. He can be at anything, everything.Ilyse Liffreing (28:27):And that'sDamian Fowler (28:27):It for this edition of The Big Impression.Ilyse Liffreing (28:29):This show is produced by Molten Hart. Our theme is by Love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (28:36):And remember,Kate Wik (28:37):If you're not actively talking about your brand day in and day out, you create room for others to create their own narrative.Damian Fowler (28:45):I'm Damian, and I'm Ilyse, and we'll see you next time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    My First Million
    Weird ways Ben Horowitz makes Founders more confident

    My First Million

    Play Episode Listen Later Dec 1, 2025 72:32


    Steal Sam's playbook to turn ChatGPT into your Executive Coach: https://clickhubspot.com/ohv Episode 770: Sam Parr ( ⁠https://x.com/theSamParr⁠ ) and Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) talk to Ben Horowitz ( https://x.com/bhorowitz ) about the Tupac murder, how to be a great leader, and the best opportunities for young people.  — Show Notes: (0:00) Intro (5:36) Why most leadership books don't work (9:25) What to do when your CTO is an asshole (17:54) What makes Zuck a great CEO (27:09) #1 reason why founders fail as CEOs (33:10) Startups solving America's problems (39:19) Opportunities for young people (44:25) Culture rules with shock value (55:25) Jeff Bezos' new startup (57:00) Ben's uncommon traits (1:00:13) Wisdom accelerators (1:03:24) Paid in Full — Links: • High Output Management - https://tinyurl.com/yejpnfs8  • The Motive - https://tinyurl.com/2ba2p52m  • a16z - https://a16z.com/  • KoBold Metals - https://koboldmetals.com/  • Flock Safety - https://www.flocksafety.com/  • Paid In Full - https://paidinfullfoundation.org/  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano //