Podcasts about Digital marketing

AI platforms increasingly reward customer-focused product content over technical specifications. Lucas Tieleman, co-founder and CEO of Optiversal and former Chief Product Officer at Bazaarvoice, has helped enterprise retailers convert static product catalogs into machine-readable content that performs across traditional search and AI-driven discovery. The conversation covers why answer engine optimization depends on strong underlying SEO fundamentals, how AI is reshaping the way brands approach search visibility, and why translating product specifications into customer benefits matters more than increasing content volume.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As people take greater ownership of their health, the role of brands is changing.Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this conversation explores how marketing can help people live healthier, longer, and more fulfilling lives.Jim is joined by:Yvonne Bryant, Hemoglobinopathies Commercialization Head at Novo Nordisk, whose career has spanned clinical research, drug development, commercialization, and consumer marketing. Today, she leads commercialization efforts for rare blood disorders, helping translate breakthrough scientific innovation into meaningful patient impact.Lauren Gellman, Senior Director and Head of Marketing for Health and Home at Google. Lauren oversees marketing across Google's health ecosystem, including Fitbit, Nest, and Google Health, where she's helping shape the future of AI-powered health experiences and personalized wellness.Samantha Avivi, Global Chief Marketing Officer for Consumer Health at Bayer. A longtime marketing leader whose career includes roles at Procter & Gamble, Kimberly-Clark, Walmart, and more, Samantha now leads global marketing and innovation across Bayer's portfolio of trusted consumer health brands.Drawing on Havas' Science of Desire research, the conversation explores how healthcare marketers are building trust in the age of AI, making complex science more accessible, and helping people navigate an increasingly personalized health journey. Ultimately, it arrives at a simple but powerful idea: the future of healthcare marketing isn't simply about helping people live longer. It's about helping people live better.—This week's episode is brought to you by Havas and Infillion.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8ANA Masters of Marketing | October 19–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Volume-based keyword content is quietly undermining search performance. Lucas Tieleman, CEO and co-founder of Optiversal, has helped major enterprise retailers convert static product catalogs into machine-readable content that performs across both search and AI platforms, building on experience as former Chief Product Officer at Bazaarvoice. The conversation breaks down why "sloptimization"—churning out keyword-driven posts without added value—undermines both rankings and revenue, why answer engine optimization depends on strong underlying SEO fundamentals rather than replacing them, and how transforming product data into structured, machine-readable assets drives visibility across traditional and AI-driven search.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Two identical searches now return different results across AI platforms, upending ranking logic.Lucas Tieleman, co-founder and CEO of Optiversal and former Chief Product Officer at Bazaarvoice, helps enterprise retailers convert static product catalogs into machine-readable content optimized for AI-driven discovery. He argues that answer engine optimization depends on strong SEO fundamentals rather than a separate discipline, and that success now hinges on content relevance to individual searchers rather than fixed position rankings. Tieleman outlines how brands can use performance data to validate whether their content actually serves shopper intent, shifting content strategy from volume-based production to measurable relevance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For a 180-year-old Fortune 100 company, modernization requires more than adopting new technology. New York Life is rethinking how customer insight moves through the organization—and how quickly it turns into action. On the latest episode of The Modern Customer Podcast, Regina Warga, VP of Experience and Digital Marketing at New York Life, explains how her team uses AI to turn customer insights into action without losing the human voice behind the data. She also shares how New York Life cuts through the constant AI noise, balances synthetic and human research, and plans to bring customers, advisors, researchers, and decision-makers together in its new innovation lab, opening this September.

AI Overviews now appear in 40% of Google searches, up from 6% in six months. Lucas Tieleman, co-founder of Optiversal, helps enterprise retailers turn static product catalogs into machine-readable content that performs across Google, ChatGPT, and Google Merchant Center. He breaks down why structured data and clean entity relationships matter more now than five years ago, how to optimize product feeds for AI search's "product graph," and why shifting from "test and learn" to "learn and test" prevents scaling content without scaling value.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In dieser Folge des Onlineshop Geflüster Podcasts geht es um einen Margenkiller, den die meisten Shopbetreiber komplett übersehen: Rabatte und Discounts. Die Marge im E-Commerce ist ohnehin schmal. 10 bis 20 Prozent Profit sind für einen soliden, wachsenden Shop schon gut, viele liegen dauerhaft bei 5 Prozent. Das heißt, jeder einzelne Prozentpunkt, den du irgendwo rausholst, hat einen riesigen Impact auf den Profit. Und genau da versteckt sich das Problem: die Discountquote. Die meisten Shops wissen gar nicht, wie viel Prozent ihres Umsatzes durch Rabatte verloren geht. 15 bis 20 Prozent sind keine Seltenheit, und das geht direkt von der Top Line runter. Wer stattdessen auf 5 bis 10 Prozent kommt, holt am Ende zweistellige Profitmarge raus. Ich hab genug Shops gesehen, die auf plusminus null liefen und nach dem Rabatt-Stopp plötzlich 10 bis 15 Prozent profitabel waren, ohne dass die Kunden deswegen weniger gekauft haben. Auch nicht, obwohl die Konkurrenz weiter Rabatte gab und die Kunden jahrelang darauf trainiert waren. Du erfährst, warum du deine Discountquote überhaupt erst mal kennen musst, bevor du irgendwas optimierst, warum ein paar Prozentpunkte Rabatt am Ende die Hälfte deines Profits kosten können, und warum die typischen Ausreden (unsere Kunden sind daran gewöhnt, die anderen machen das doch auch) in der Praxis oft nicht stimmen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Today, I'm delighted to connect with Sara Hirsh Bordo, an autoimmune-diagnosed, 15-times award-winning documentary filmmaker, the founder and CEO of Women Rising, and the author of Autoimmunity and the Good Girls. I loved Sara's book, and I love her work! I believe her message will resonate deeply with listeners with concurrent autoimmune conditions, and those who have grown up as people pleasers or have subjugated themselves over the course of their lives. Autoimmune conditions often tend to flare or first present during major hormonal transitions like postpartum, perimenopause, or menopause. So it's important to understand the influence of chronic stress and how it intersects with our immune system function. In our conversation, Sara and I discuss how self-silencing makes us sick, and overgiving keeps us that way. We explore the influence of family and culture on our health and longevity, the effects of autoimmunity, people pleasing, good-girl conditioning, and authenticity versus dissociation. We also discuss Gabor Maté's book, The Myth of Normal, liberation, the fear of disappointment, Sara's research, her concept of the license to be sovereign, the act of receiving, the role of epigenetics and birth order, and Sara's framework of coherence, authenticity, epigenetics, and permission. Stay tuned for a wonderful conversation about autoimmunity, people-pleasing, authenticity, and permitting ourselves to be sovereign. Sarah's book, Autoimmunity and the Good Girls, will likely resonate deeply with many of you. IN THIS EPISODE, YOU WILL LEARN: How self-silencing, self-neglect, and self-betrayal can impact a woman's health The connection between chronic stress, suppressed feelings, good girl conditioning, and autoimmunity What it feels like to reclaim your authenticity and be more aligned with yourself How the fear of disappointing others can make it difficult for some women to claim their power What Sara discovered about adverse girlhood experiences, birth order, and the caretaker role when compiling the research for her book How becoming more sovereign can help women advocate for their own needs Why receiving can be difficult for women who are accustomed to giving How stillness and silence helped Sara identify her needs and wants How girlhood experiences, self-silencing, and self-compromise can become epigenetic inputs, and what women can do to create more supportive environments Why permission is a key part of Sara's framework for reclaiming authenticity Bio: Sara Hirsh Bordo Sara Hirsh Bordo (pronounced Bordeaux) is a 15-time award-winning filmmaker and Founder/CEO of Women Rising®, named "One of the Most Innovative, Interesting, and Purpose-Driven Women-Led Startups to Watch” by Inc. Magazine. Sara is currently directing short documentary films for Toyota and ESPN Women, and most recently, the executive producer of ConnectHer International Film Festival, consulting director for the Gates Foundation PitchFest Program, and the author and researcher behind the first proprietary quantitative survey at the intersection of female empowerment and health, Autoimmunity and the Good GirlsTM. Sara previously held positions in media and entertainment, including Executive Director of Interactive Marketing at Paramount Pictures, VP of Digital Marketing at MGM Studios, and CEO and Co-Founder of NowLive. Autoimmunity and the Good Girls is her first book. Connect with Cynthia Thurlow   Follow on X, Instagram & LinkedIn Check out Cynthia's website. Submit your questions to support@cynthiathurlow.com  Join other like-minded women in a supportive, nurturing community: The Midlife Pause/Cynthia Thurlow.  Purchase Cynthia's book, The Menopause Gut. Cynthia's Intermittent Fasting Transformation Book The Midlife Pause Supplement Line Connect with Sara Hirsh Bordo  Website  Instagram Autoimmunity & The Good Girls Book

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeIn over 600 digital marketing audits, we consistently find that there are 5 gaps when marketing isn't working for a company, no matter the industry or revenue size. Revenue growth doesn't mean your digital marketing works. It might mean you've survived despite these gaps. I'll show you why deeply experienced experts still look invisible online, why 95-97% of your leads are quietly being left on the table, and the mystery shop result that exposed exactly where a client's sales process was bleeding money. If your marketing budget keeps growing but the results won't cooperate, this is exactly why.SUBSCRIBE & REVIEWIf you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

Paid advertising can be one of the best growth investments in a cash-based physical therapy practice, but only if you understand the numbers behind it. In this episode, Doc Danny explains how to evaluate Meta and Google ads, why cost per lead can be misleading, and how lifetime value changes the way clinic owners should think about marketing spend. In This Episode, You'll Learn Why digital advertising should be viewed as an investment instead of a cost The difference between awareness ads and direct-response campaigns Why the halo effect makes some successful ads difficult to track Why cost per lead is less important than cost per evaluation How lifetime value helps determine whether a campaign is actually profitable Why clinic owners often shut off good campaigns too early How show rates, conversions, and follow-up affect advertising ROI Why small ad budgets can produce misleading results How stronger retention and continuity can make paid marketing more effective Key Takeaway Digital marketing works best when you understand the full economics of your clinic. Know your cost per evaluation, lifetime value, conversion rates, and patient retention before deciding whether an ad campaign is actually working. Technology Spotlight Reduce documentation time with Claire AI, an AI scribe trained specifically for physical therapists. Try it free for 7 days. Free Resource Ready to build your own cash practice? Join the free PT Biz Part-Time to Full-Time 5-Day Challenge. PT Biz Training YouTube Watch more business training for cash-based physical therapists on the PT Biz Training YouTube Channel. Connect Physical Therapy Biz PT Entrepreneur Podcast

AI agents still can't replicate implicit, high-frequency human communication around company strategy. Thenuka Karunaratne, founder of sunbeam, the autonomous SEO agent, and daydream, the AI-native SEO agency that identifies search patterns and creates content at scale, breaks down where automation hits its limits. He details how teams can feed agents with call recordings, CRM data, and help desk interactions to approximate customer empathy and product context, while explaining why macro strategy formation still depends on unstructured, high-touch conversations between humans. The discussion frames a practical boundary for enterprise teams building autonomous SEO workflows: where to automate content production and optimization, and where strategic judgment must stay human-led.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What makes someone fall in love with a brand?Recorded during the Cannes Lions Festival, Jim brings together three leaders who are redefining what it means to build brands people genuinely want to be part of.Joining the conversation are…Kelly Mahoney, Chief Marketing Officer of Ulta BeautyMitchell Halliday, founder of Made by Mitchell;Durana Elmi, Founder, Chief Creative Officer, and Chief Experiential Officer of Cymbiotika.Together, they explore how purpose creates loyalty, why community is every brand's greatest asset, and what it takes to scale without losing your identity. Mitchell reflects on building a brand that's "made for everyone," Durana shares why she believes "true luxury is your health," and Kelly explains how Ulta has become a trusted home for founder-led brands and the communities behind them.Whether you're building a global retailer or launching your first company, this conversation is packed with lessons on authenticity, partnership, leadership, and creating brands that people don't just buy, but proudly choose to belong to.—This week's episode is brought to you by Infillion.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8-9ANA Masters of Marketing | October 19–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode of Hustle Inspires Hustle features Alex Quin and Richard Wang, the 25-year-old entrepreneur behind Northern Dumpling Kitchen, as they unpack what it really means to step into a family business, carry forward your parents' legacy, and build something bigger than yourself.Richard grew up in the restaurant industry after his parents immigrated to Canada and spent decades working their way up from difficult beginnings. Although Richard studied finance, his long-term plan was always to return to the family business. Today, he's helping operate the restaurant while working toward one of his biggest goals: helping his father work less and eventually retire.The conversation dives into Richard's decision to document the journey publicly, including the renovations, cooking, long hours, language barriers, frustrations, and behind-the-scenes realities of running a restaurant. After roughly 200 days of consistent posting, his content began reaching audiences far outside his local community, with his Instagram following jumping from around 8,000 to 50,000 in approximately two weeks.Alex breaks down why Richard's content works so well and how founder-led storytelling can create an emotional connection that traditional advertising often struggles to replicate. They also get tactical about restaurant growth, discussing OpenTable, Google Business, Toast, email and SMS marketing, customer retention, experiences, and the systems restaurants can use to generate more revenue without massive advertising budgets.Beyond marketing, Alex and Richard discuss money, mentorship, real estate, investing, learning from older entrepreneurs, documenting family recipes, improving communication across generations, and staying grounded while building a business. Ultimately, the episode is about family, entrepreneurship, and what happens when a new generation decides not only to preserve what their parents built, but to take it further.Episode Outline:[00:00] Intro and how Alex discovered Richard's story[03:00] Growing up in the restaurant industry and choosing the family business[06:30] Taking over responsibilities, leadership, and language barriers[10:30] Why Richard's vulnerable storytelling connected with people[14:00] His parents' immigrant story and building a life in Canada[17:30] Family legacy, helping his dad retire, and financial goals[21:00] Money, investing, mentorship, and lessons for young entrepreneurs[23:30] Restaurant growth strategies: OpenTable and Experiences[27:00] Google Business, Toast, email, SMS, and customer retention[30:00] Cooking, communication, and improving his Mandarin[32:00] Going from 8K to 50K followers and founder-led content[34:15] Preserving family recipes and building for the next generation[35:30] Richard's message to immigrants and young entrepreneurs[37:05] Closing thoughts and outroWisdom Nuggets:Your Story Can Be More Powerful Than Your Product: Richard's audience didn't grow because he pretended the restaurant was perfect. People became invested because they watched him struggle, learn, improve, and fight to build something meaningful for his family.Consistency Doesn't Always Pay Off Immediately: Richard spent roughly 200 days building his audience before experiencing a major breakout. His growth from around 8,000 to 50,000 followers happened rapidly, but it was built on months of consistent work.Founder-Led Content Creates Emotional Investment: When customers understand who is behind a business and why they're building it, the relationship becomes deeper than a transaction. People begin rooting for the person as much as the company.Small Systems Can Create Big Revenue: Restaurants don't always need massive advertising budgets. Reservation platforms, Google Business, customer data, email, SMS, and better retention systems can create meaningful incremental revenue.Learn the Business From the Inside Out: Richard isn't only trying to market the restaurant. He's learning to cook, communicate with staff, improve operations, understand the finances, and master the details that make the business work.Protect the Knowledge Your Family Built: Recipes, techniques, processes, and lessons that exist only inside someone's head can disappear. Documenting them turns years of experience into something the next generation can preserve and improve.Diversification Creates Stability: Business, real estate, and stocks can perform differently at different times. Building across multiple areas can create more stability than relying entirely on one source of income.Legacy Is Bigger Than Money: Helping your parents doesn't necessarily mean forcing them to stop working. It's about building a situation where they work because they want to, not because they have to.Power Quotes“Founder-led content drives people, and it plugs at the heartstrings.”— Alex Quin“I'm doing some big things right now, but this is really only the beginning.”— Richard WangConnect with Richard Wang:Instagram: https://www.instagram.com/northern_dumplingkitchenTikTok: https://www.instagram.com/@thedumplingprinceConnect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinBooks Mentioned:How to Market Your Restaurant Online — Alex QuinProfit First — Mike MichalowiczOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI can't fully replace product intuition in SEO. Thenuka Karunaratne, founder of sunbeam and daydream, built an autonomous SEO agent and an AI-native agency to scale content without losing that intuition. He argues product sense is the top skill for modern SEOs: understanding what a product does at a deep level, how customers experience it, and where they struggle. That product-level insight, not just technical execution, is what determines what to communicate to search audiences in an AI-driven landscape.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Build a ChatGPT Micro-SaaS That Owns One Zip Code (Hyperlocal AI Business Blueprint) Most AI entrepreneurs chase millions. We chase one zip code. In this episode, discover how hyper-local micro-SaaS turns digital products for beginners into profitable niche monopolies—with lower competition, faster cashflow, and the margins small-town businesses are desperate to pay for. Learn the exact AI entrepreneur framework parents use to dominate their neighborhood, not the internet. https://DarkHorseEntrepreneur.com Tracy argues beginners can make real money by building tiny ChatGPT-powered micro-SaaS apps that solve one painful problem for one zip code, rather than chasing global scale. It shares examples: a 28-year-old in Portland built a Twilio + OpenAI rescheduling voice agent for 16 nearby dental offices, charging $800/month and reaching $12,800 MRR with zero marketing, and an Austin founder who built a roofing bid tool that cut quoting to 90 seconds and sold it locally for $1,200/month to 18 contractors. It explains why hyperlocal focus yields high conversion and pricing power, warns about customer concentration and trust (one bad update can collapse a whole territory), and recommends treating this as a 12–24 month play: reach 15–25 customers, then get acquired or expand vertically to adjacent professions while staying local. The episode ends with an action plan to map nearby businesses, identify repetitive “pain knobs,” and build a targeted solution, plus a newsletter plug. 00:00 Zip Code SaaS Pitch 01:15 Portland Dentist Case Study 02:58 Why Hyperlocal Converts 04:09 Austin Roofing Bid Bot 05:17 Bottoms Up Wedge 06:04 Scaling Without Losing Edge 07:33 Indispensability Economics 08:04 Hyperlocal Risk Trap 09:43 12 to 24 Month Exit Plan 10:41 Zoom In Framework 12:33 Whisker Wisdom Takeaway 12:49 Your Action Steps - Whiskered Wisdom 13:53 Recap digital products for beginners, ai entrepreneur, make money online, ai side gig, microSaaS, Micro SaaS, Hyperlocal, AI, No-code, AI tools, OpenAI, API, Local business, automation, Monthly recurring revenue, MRR, Vertical SaaS, ai content creation, ai automation business, online side hustles, word from home, make money from home, ai side hustle, business mindset, business tips, ai automation agency, side hustle ideas, entrepreneur mindset, business motivation, entrepreneur motivation, how to make money online, entrepreneurship, digital courses, digital entrepreneur, digital marketing, digital product ideas, digital products, entrepreneur, entrepreneur podcast, entrepreneur tips, entrepreneurship, entreprenuer, online business, tips for entrepreneurs,  https://DarkHorseEntrepreneur.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

73% of organic click-through rate now goes to zero-click AI results. Thenuka Karunaratne, founder of sunbeam (autonomous SEO agent) and daydream (AI-native SEO agency), built systems that identify search patterns and scale content production automatically. He debunks LLMs.txt as a ranking signal, backed by Google's confirmation and cross-organization testing showing no measurable impact on visibility or discoverability. The conversation separates legitimate agentic browsing use cases from unproven geo tactics, offering a framework for evaluating which AI SEO investments actually move search performance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Kristin Wozniak, Chief Growth Officer and Data Officer at Cosmo5, formerly SVP Analytics and Strategy at Cossette Media. Kristin discusses why she believes many leaders have developed an unhealthy obsession with data, how "the need for certainty" stifles innovation, and Goodhart's law, which states "when a measure becomes a target, it's no longer a good measure." Key topics include:- The risk of constantly wanting more data and dashboards- The need for "buddy metrics"- Why you should link KPI's, compensation, and business results- The concepts of "AI Brain Fry" and "Hiding Behind the Data"Chapters

Votre prochain client ne sera peut-être plus un humain.Ce sera un agent IA qui compare, décide et achète à la place de votre prospect.Dans cet épisode de Marketing Square, je reçois Karen Jouve, CEO de Doors3, experte IA, Web3 et réalités immersives pour décrypter le Business to Agent (B2A), le nouveau paradigme commercial qui vient après le B2B et le B2C.Le récap complet est dans ma newsletter Bankable! : https://newsletter.carolinemignaux.com/Au programme :• Le B2A : qu'est-ce que le Business to Agent ?• GEO vs SEO : les tags data pour être visible des agents IA• Comment se préparer concrètement (3 profils d'entrepreneurs)• Le command center : automatiser son organisation avec l'IA• Stablecoin : la monnaie des agents IA (Visa y travaille)• L'employé augmenté : passeport digital, blockchain et IA• Risques : injections de prompt, cybersécurité, flou juridique• Revenu universel, futur du travail et changement de modèlePOUR ALLER PLUS LOIN☑ Audit de votre compte par Agence Personnelle : https://carolinemignaux.com/agence☑ Créer votre marque personnelle (le bundle) : https://carolinemignaux.com/bundle☑ Rejoindre la communauté The Square : https://www.carolinemignaux.com/communaute☑ Le récap de l'épisode dans ma newsletter Bankable! : https://newsletter.carolinemignaux.com/

AI agents now autonomously execute full SEO workflows, not just tasks. Thenuka Karunaratne, CEO and co-founder of Sunbeam and Daydream, raised $20M+ building an AI-native SEO agency serving Notion, Replit, and Clay before launching Sunbeam, an autonomous SEO agent that has moved beyond workflow automation. Karunaratne breaks down why proactive "teammate" agents outperform reactive workflow-based tools, how leading indicators shift from indexation to ranking velocity to conversion as agent-driven programs mature, and why domain authority remains resistant to automation while on-site technical and content execution increasingly isn't. The conversation maps how SEO practitioners must shift from tactical execution toward product-fluent strategic oversight as autonomous agents absorb research, technical fixes, and content production at scale.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Click optimization rewards a fundamentally compromised signal. Chester Scott, Chief Strategy Officer at Lunio, dismantles the two metrics most marketing teams treat as North Stars—clicks and ROAS—and explains why blended efficiency numbers disguise where spend actually delivers. He makes the case for marginal ROAS as the discipline that exposes diminishing returns across channels, platforms, campaigns, and creative, and reframes how enterprise teams should allocate budget for overall effectiveness.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Advertisers optimize for metrics that disguise the truth. Chester Scott, Chief Strategy Officer at Lunio, explains why ROAS—the North Star metric for most advertisers—undermines effective spend decisions across channels and campaigns. He makes the case for shifting to marginal ROAS to measure diminishing returns at the channel, platform, audience, and creative level, and reframes clicks as a fundamentally compromised leading indicator that should never drive optimization.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary In this insightful interview, Christina Brady, CEO of Luster, discusses how AI is transforming sales enablement and customer experience by focusing on human performance optimization rather than replacement. She shares real-world success stories, debunks common misconceptions about AI, and explores the strategic deployment of AI tools in revenue teams.   Key  topics AI for revenue intelligence and enablement Impact of AI on customer experience Success stories of AI implementation in sales Common misconceptions about AI in business Strategic deployment and risks of AI tools   Chapters 00:00 Introduction and guest credibility 00:27 AI as a tool for optimizing human performance 01:20 AI in entertainment and sports: the spectacle vs. utility 02:36 AI's role in customer experience transformation 05:28 Case study: Improving discovery skills with AI diagnostics 09:24 Measuring proficiency and addressing revenue leaks 12:38 Predictive AI for skill development and error prevention 16:43 Misconceptions about building and deploying AI 20:55 Emerging AI technologies and their potential 23:50 Ideal customer profile and closing remarks The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth.Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies.

AL #011 Social media is not the end-all, be-all in audience building. You know me, I'm always down with OPP. Jumping on other people's platforms is one of my top strategies to pop up, serve, and get new leads! And that's a great place to start for Julie Kleinhans of Reshape and Recover, who's submitted the topic for today's AskLiz session! Julie is worried that people in her weight loss niche might shy away from publicly engaging with her posts. So how do we get creative with our growth when traditional advice doesn't seem to work? Listen in on today's episode because I share how you and Julie can reach people right where they're already gathering online! But in our age of oversharing, I also want to help Julie get over the feeling that her topic is off-limits. I share valuable tips about learning a niche's language to overcome common objections. Enjoy! Show notes and more at SmartPassiveIncome.com/al011.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Clicks and ROAS remain the industry's most trusted—and most misleading—metrics. Chester Scott, Chief Strategy Officer at Lunio, explains why the North Star metric guiding most advertisers actually disguises the truth about channel effectiveness. He makes the case for marginal ROAS over aggregate ROAS to expose diminishing returns across platforms, campaigns, and audiences, and reframes clicks as a fundamentally compromised leading indicator rather than a signal of performance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Click optimization remains fundamentally compromised as a performance marker. Chester Scott, Chief Strategy Officer at Lunio, challenges the metrics most advertisers treat as gospel. He explains why clicks function only as a leading indicator, makes the controversial case against ROAS as a North Star metric, and argues for a shift to marginal ROAS—measuring diminishing returns across channels, platforms, campaigns, audiences, and creative to drive overall effectiveness.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if one of the best reminders about entrepreneurship came from someone who hasn't even graduated college yet? In this episode of BizNinja Entrepreneur Radio, I sit down with McKinlee Suitors, founder of Lead Getter and one of the interns in HighLevel's entrepreneurial internship program. While she may be early in her business journey, her perspective on work ethic, learning, resilience, and building valuable skills is something entrepreneurs at every stage can benefit from. McKinlee shares how growing up in an entrepreneurial family shaped her mindset, why starting a YouTube channel at just 10 years old sparked her love for marketing, and how she's evolved from running a videography business into building marketing systems that help other businesses grow. We also dive into lessons from mentors like Alex Hormozi, James Clear, and the incredible community she's found through the HighLevel internship. If you've ever wondered whether you're moving fast enough, chasing the right goals, or building skills that will pay off for years to come, this conversation is a refreshing reminder that success isn't about shortcuts. It's about showing up consistently, doing the work, and enjoying the journey. What You'll Learn Why developing valuable skills is more important than chasing quick money How entrepreneurship can start much earlier than you think The business lessons McKinlee learned from growing up in a family of entrepreneurs Why mistakes often become your greatest competitive advantage How building systems creates better results than simply selling services The importance of learning the work before outsourcing it How surrounding yourself with ambitious people accelerates your own growth Why generosity and collaboration create more opportunities in business The mindset shift that helps entrepreneurs stay patient while building something meaningful Chapters 00:00 Welcome to BizNinja Entrepreneur Radio 01:07 Discovering entrepreneurship through YouTube at age 10 03:08 Growing up in a family of business owners 05:11 The work ethic lessons learned from CrossFit 07:17 Finding the HighLevel internship opportunity 09:29 Early business mistakes that became valuable lessons 11:39 Evolving Lead Getter from videography to marketing systems 13:00 Should entrepreneurs choose a niche early? 14:16 Books and mentors shaping McKinlee's mindset 15:17 Goals for the remainder of the internship 16:21 Why community matters in entrepreneurship 18:07 Lessons from Alex Hormozi and learning by doing 21:04 Work to learn before you work to earn 22:02 Why every stage of the journey matters 23:02 Learning from industry leaders and mentors 24:31 Generosity, abundance, and building meaningful relationships 27:12 Personal goals and final thoughts

A single negative review can dramatically impact your sales, credibility, and customer trust, especially on Amazon. But what if some of those reviews should never have been there in the first place?In this episode of Business, Brains & The Bottom Line, Paul Di Liegro sits down with Shane Barker, founder of TraceFuse and one of the world's leading digital marketing experts, to discuss the hidden world of online reviews and why reputation management has become mission-critical for every business selling online.After spending more than 20 years helping Fortune 500 companies grow their digital presence, Shane turned his attention to Amazon, where he discovered that abusive and policy-violating negative reviews were costing sellers millions in lost revenue. That discovery led him to create TraceFuse, the first Terms of Service-compliant system designed to remove illegitimate Amazon reviews without risking a seller's account.Paul and Shane dive into the psychology behind customer reviews, the difference between legitimate criticism and abusive feedback, why many businesses unknowingly damage their own credibility, and what every business owner should understand before responding to a negative review.Whether you're an Amazon seller, an e-commerce entrepreneur, or any business that depends on online reputation, this conversation offers practical strategies for protecting one of your most valuable business assets: trust.Topics discussed include:Why online reviews influence buying decisions more than everThe real cost of a single negative reviewLegitimate criticism vs. reviews that violate platform policiesCommon mistakes businesses make when responding to unhappy customersHow reputation management impacts long-term revenueWhy a white-hat approach is critical for Amazon sellersBuilding customer trust in an increasingly competitive marketplaceThe future of AI, e-commerce, and online reputation managementIf your business lives online, your reputation is your brand. This episode will change the way you think about customer reviews forever.

Summer Remix: Album 8 Track 15: The Currency of Purpose w/Stephen GreeneWhat happens when you mix the power of world-class music, brand partnerships, and community service? You get Rockcorps—a global movement that revolutionized how brands connect with youth.In this episode of Brands, Beats, and Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with Rockcorps co-founder and CEO, Stephen Greene (SG). Together, they unpack a historic "moment of truth" meeting from 2005 that launched their first national brand partnership with Boost Mobile.  SG shares invaluable insights on how the marketing landscape has shifted, why the artist is now the distribution channel, and how to build an authentic, purpose-driven brand that Gen Z and Millennials will actually rally behind. Whether you are a junior marketer finding your footing or an aspiring CMO looking to lead with values, this episode is a masterclass in creative judgment, cultural taste, and keeping humanity at the center of business.  In this episode, you'll learn:How to Trade in "The Currency of Purpose"The "Inverse Correlation" Rule of Deal-MakingThe Blueprint for the "Triple Benefit" StrategyHow to Define What is at the "Center" of a BrandDon't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

Introduction (00:23): Host Chris Cesar welcomes listeners back to Getting Granular for the 50th episode of the podcast and introduces Noah Hardy, one of Granular's newest team members. Noah shares a bit about himself, including his nearly decade-long career in digital marketing, love of travel, video games, cooking, and life in Grafton, Wisconsin. Getting an Early Start in Digital Marketing (03:58): Noah traces his PPC origins back to college, when he joined Milwaukee startup GenoPalate at just 19 years old. Working across everything from email and SEO to paid media and even supply chain gave him broad experience, but the speed and measurable results of PPC quickly stood out. Why Paid Media Stuck (06:53): The ability to make a change and see tangible business results drew Noah toward paid media. He reflects on how PPC has evolved over the past decade, from granular keyword structures and easier tracking to increasingly automated platforms driven by algorithms, creative, and conversion signals. Finding His Strength in Paid Social (09:17): Noah discusses his passion for paid social, particularly creative strategy and testing. He explains how developing new messages, formats, and creative concepts can produce significant growth when marketers find ideas that truly resonate with an audience. From VaynerMedia to Granular (10:35): After working with e-commerce brands and major clients like Bose, Noah eventually found his way to Granular. He shares why the agency's collaborative culture, experienced team, strong client relationships, and return to in-person work have made Granular stand out from previous roles. Building Trust With Clients (14:32): Noah explains that strong client relationships start with understanding the business behind the campaigns. From margins and profitability to growth goals and individual communication needs, he believes good PPC management requires understanding both the numbers and the people behind them. Reporting Beyond Surface-Level Results (17:48): When evaluating campaign performance, Noah focuses on incrementality, profitability, testing, and context rather than simply reporting that revenue went up or down. He discusses using experiments, historical comparisons, and seasonality to understand what actually drove performance and what marketers should do next. AI and the Future of PPC (19:41): Noah sees AI as one of the biggest forces shaping paid media, but doesn't believe PPC professionals are about to be replaced by AI agents. Instead, he's excited about using AI to automate time-consuming tasks and tackle complex data analysis, freeing marketers to spend more time on higher-value strategic work. Keeping Humans in Control of Automation (23:47): As Google and other platforms remove more manual levers, Noah discusses the shift from hands-on campaign management toward guiding increasingly sophisticated algorithms. While automation can improve performance, he cautions against a future of “just trust me, bro” campaigns where advertisers lose visibility and control. The Evolution of YouTube Measurement (26:29): Noah and Chris explore the challenge of proving YouTube's performance value, particularly for smaller advertisers without access to expensive measurement models. Noah highlights attributed branded searches as an especially promising development for connecting upper-funnel YouTube activity to measurable business results. Words of Wisdom: Find Work You Enjoy (30:31): Noah encourages listeners not to waste years doing work they hate. After experiencing roles that weren't the right fit, he says his first few months at Granular have reinforced the value of finding work—and a company—that makes the day-to-day genuinely enjoyable. Wrap-Up (31:53): Chris thanks Noah for joining the podcast and helping celebrate Getting Granular's 50th episode. Noah embraces the honor of becoming the milestone guest before Chris encourages listeners to subscribe for more PPC tips, insights, and digital marketing conversations.

"Creativity is all about creating desire." So what makes people truly desire a brand?This week, we're back at the Havas Café for the second of our three-part series exploring Creating Desire. This conversation focuses on one of the most powerful drivers of all: creativity.Jim is joined by:Ryan Dullea, Chief Growth Officer at ReckittJennie Weber, Former Chief Marketing Officer at Best BuyMatthew Bull, Chief Creative Advisor at AB InBevTogether, they discuss how leaders create cultures where creativity can thrive, why teams need permission to take risks, how healthy debate leads to stronger ideas, and why AI should accelerate human creativity rather than replace it. Along the way, they share lessons from building some of the world's most iconic brands and explain why the best marketing doesn't just capture attention. It creates genuine desire.Recorded live during the Cannes Lions Festival, this conversation is packed with practical leadership lessons for anyone looking to build stronger brands, stronger teams, and more creative organizations.—This week's episode is brought to you by Havas and Infillion.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!BLINK Cincinnati | October 8-9ANA Masters of Marketing | October 19–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up to 60% of paid clicks provide zero conversion value. Chester Scott, Chief Strategy Officer at Lunio, explains why clicks and ROAS both distort performance measurement and how they corrupt AI bidding decisions. The conversation covers the shift from ROAS to marginal ROAS as a North Star metric, isolating diminishing returns across channels, platforms, and audiences, and protecting automated bidding models from compromised leading indicators that inflate CAC.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this Kitchen Side episode, Alex Birkett and Allie Decker unpack what actually makes content valuable in the age of AI, moving past the tired debate over human versus AI-produced content to the deeper question of how companies should measure quality at all. Drawing on decision theory and the idea that almost anything can be measured, they argue that production method matters far less than whether a piece teaches something new and lands with the people it is meant for. They explore AI visibility as a kind of digital brand recall, why sentiment and context matter more than raw share of voice, and how incumbents and startups face very different battles in shaping their narrative across the web. The conversation also digs into why brands no longer own their own story, the compounding risk of building exposure in the wrong category, and why a human QA layer grounded in real customer understanding is the one part of the content system that should never be automated. Key Takeaways The debate over AI-produced versus human-produced content misses the deeper question of how to define and measure content quality in the first place. Almost anything can be measured if a decision carries uncertainty and risk, including fuzzy concepts like brand affinity or customer experience, by breaking them into concrete, quantifiable components. Measurement is only worth doing when the cost of collecting it is lower than the value of reducing uncertainty, and when you will actually act on the result. AI visibility works like a digital brand recall survey, but raw visibility is meaningless without understanding the context and sentiment in which a brand is mentioned. Segmenting prompts by ICP and buying stage reveals visibility gaps that aggregate scores hide, such as a brand appearing at 40 percent overall but only 4 percent for enterprise queries. Brands no longer own their own narrative, because if the rest of the web contradicts a company's website, LLMs treat the external consensus as the truth. Incumbents with high domain authority have an SEO advantage but face a harder AEO battle, since years of press, mentions, and third-party content are slow and expensive to re-steer. Startups can win by getting specific for narrow prompts and buying-journey stages, but building heavy exposure around one positioning creates risk if they later pivot. AI content programs fail because of weak systems, not the AI itself, so the durable model is human strategy up front, AI in the middle, and a human QA layer at the end. Customer understanding is the last defensible advantage, and the one part of the content system that should stay human is the empathy to judge whether a piece will actually land. Show Links Connect with Alex Birkett on LinkedIn and Twitter Connect with Allie Decker on LinkedIn and Twitter Connect with Omniscient Digital on LinkedIn or Twitter What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the "kitchen side" of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Blue Ocean vs Red Ocean SEO Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient LinkedIn: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

How do our personal memories shape the aromas we recognize in wine? What incredible Argentine wines are people missing when they focus only on Malbec? Why do food and wines from the same region often pair beautifully even when they break the usual rules? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Marisol de la Fuente. You can find the wines we discussed at https://www.nataliemaclean.com/winepicks.   Highlights How did a student's memory of his grandmother help Marisol explain aroma in wine tasting? Why might an old wine remind someone of sushi? Why does Torrontés pair unexpectedly well with Argentine empanadas? How can molecular pairing create surprising matches like white chocolate with caviar? Why does Marisol say wine changes with age rather than automatically improving? What is the biggest misconception people have about aging wine? Why does Marisol believe Argentina is known too narrowly for Malbec? What does Argentina need to do better to show the world its full range of wines? How did winning Wine Communicator of the Year change Marisol's place in the global wine conversation? Why does Marisol believe wine communication should never feel too solemn? What childhood comfort food would Marisol pair with white wine today? Why does Marisol believe constant study and research matter most in wine communication?   About Marisol de la Fuente Marisol de la Fuente is an international sommelier, graduated from the Argentine School of Sommeliers, a bartender trained at the International Center of Cocktail Arts, and a journalist. She communicates about the world of wine and beverages to bring it closer to consumers. She is a columnist on Canal de la Ciudad, where she presents a different segment every week in a simple and entertaining manner. On Vinimos, her wine podcast, she answers the most common consumer questions alongside Ariel Torres, journalist at La Nación. She teaches her course "El vino, sin vueltas" in a live online format and also works as an instructor in the sommelier programs. Beyond her passion for wine, she has 25 years of experience in marketing, communication, and PR in multinational companies, and she is a Digital Marketing lecturer and consultant for companies in the wine and beverage industry.       To learn more, visit https://www.nataliemaclean.com/402.

A CMO Confidential Interview with Maryam Banikarim, Chair of The Wall Street Journal CMO Council, Co-Founder of The Longest Table, and 5-time CMO. Maryam discusses how the industry is evolving, the continuing importance of data and storytelling, why many leaders are wondering "if they want the job," and how every CMO job is different. Key topics include:- Why so many people have a side hustle- How younger employees see corporate jobs as "higher risk"- Why the key to success is "knowing how to pick yourself up and recover"Tune in to hear why you should "Stop blaming your parents!" and how a key character for the late '70s show Taxi was created. ⏱️ Chapters1:46 - AI and Marketing Evolution6:13 - CMO Role and Responsibilities10:39 - Agency Trends and Side Hustles19:39 - Community Building and Leadership25:46 - Working with Executive Boards29:07 - Managing Career Setbacks32:20 - Personal Anecdotes and ConclusionSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Everyone talks about digital marketing—but I believe it's only part of the equation. In this first episode of my Hybrid Marketing series, I share what P90X got right and why their success wasn't built on digital alone. From using branded shirts to create excitement and credibility to understanding the unique role physical marketing plays, I'll explain why the strongest brands combine digital and physical experiences to create momentum that compounds over time. If you're ready to stop thinking about marketing as separate tactics and start building a brand that lasts, this series is for you.

Are you wondering if you need to show your face and share your personal life to grow your online business? In this episode, I discuss the balance between organic content and ads, and whether you can build a successful brand without being online all the time. Discover the insights I've gathered while building my multi-million dollar business and how you can apply them to your online business too.Do you want to watch my Million Method training for free? Access it here: fastforwardamy.com/accessmillionThis episode was originally published in August 2024 so references of dates and seasons might be outdated, but the content and strategies are not.If you're already doing multi-six figures and ready to scale with high-level coaching, this is for you. Apply via  forwardamy.com/applicationformeng and let's see if we're the right fit to grow your business to the next level. You want to make money on Instagram, but you're not sure what needs to be in place to make that happen. In the Instagram Income Map, a PDF workbook, you discover the 8 building blocks that determine whether you can sell online products on Instagram, from offer to conversion to content, including a self-scan that shows you exactly what you need first. Go to fastforwardamy.com/incomemap and you'll receive it instantly.Follow me on Instagram for more business and mindset tips: instagram.com/fastforwardamyDiscover my free trainings and ebooks: fastforwardamy.com/freeresources

Tu as un prospect chaud. Il te demande "ça coûte combien ?".Et là tu bégaies. Tu envoies un PDF. Tu baisses ton prix.Dans cet épisode de Marketing Square, je reçois Shannen, formatrice en vente, fondatrice d'une académie de closing, 50+ secteurs accompagnés pour tout démystifier sur la vente de service.Comment annoncer son prix, gérer les objections, relancer sans lourdeur, et ne jamais se brader.Le récap complet est dans ma newsletter Bankable! : https://newsletter.carolinemignaux.com/Au programme :• Identité vs service : pourquoi chaque objection devient un rejet personnel• Faut-il déléguer la vente ? Le syndrome du fondateur• L'anti-vente : rendre service pour créer confiance et désirabilité• "Ça coûte combien ?" ne jamais donner le prix sans contexte• Le cadrage du RDV + l'enrobage du prix• Urgence, garantie de résultats, testimonials : dans quel ordre ?• Relances personnalisées + IA (Claude) dans le process• Négociation : la remise contre contrepartie, jamais dans le videMERCI HISCOXQuand on est indépendant, une erreur, un oubli ou un client mécontent peut devenir une ruine. Hiscox est l'assureur spécialiste des indés et des TPE depuis +30 ans.Dommages causés chez le clientFautes professionnellesManquements contractuelsSouscription simple et rapide, 100 % en ligne : https://linktw.in/GitsRdPOUR ALLER PLUS LOIN☑ Audit de votre compte par Agence Personnelle : https://carolinemignaux.com/agence☑ Créer votre marque personnelle (le bundle) : https://carolinemignaux.com/bundle☑ Rejoindre la communauté The Square : https://www.carolinemignaux.com/communaute☑ Le récap de l'épisode dans ma newsletter Bankable! : https://newsletter.carolinemignaux.com/

Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why AI crawlers lag Google by 20 years in crawl efficiency and how JavaScript-heavy PDPs leave bots seeing just 30% of page content. The conversation covers structured product feeds as the new on-page SEO, aligning catalog data with protocols like OpenAI's Agentic Commerce Protocol and Google's Universal Commerce Protocol, and moving beyond organic traffic in isolation toward citation rate, crawl volume, and multi-touch attribution models built for zero-click discovery.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why heavy JavaScript rendering and fragmented product data leave nearly half of retail catalogs invisible to Google and AI crawlers alike. He details the crawl budget compounding effect that shrinks indexation, the confirmation-crawl behavior LLMs use to verify and cite pages, and why structured product feeds—not visible page content—now determine agentic commerce visibility. He also makes the case for rethinking attribution beyond session-based tracking to measure multi-touch contribution across AI search, paid media, and traditional organic channels.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, explains why exploding product portfolios and JavaScript-heavy PDPs leave nearly half of enterprise catalogs invisible to Googlebot and emerging LLM crawlers alike. The conversation covers crawl budget economics and why JavaScript rendering costs three to five times more than HTML, the gap between what bots render versus what consumers see, and how new protocols like OpenAI's Agentic Commerce Protocol and Google's Universal Commerce Protocol demand structured feed attributes—reviews, dimensions, materials—that fragmented product systems rarely deliver at scale. Doran makes the case that product feeds, not on-page content, will define discoverability over the next two years.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summer Remix: Album 8 Track 9: Accelerating Your Career: Think Two. Act One. w/Kristen FischbeckBrand Nerds, we are back in the building! Today, we are diving deep into what it takes to achieve professional growth as we sit down with Kristen Fischbeck. If you are a marketer looking to "compress the timeline" between where you are and where you want to be, this episode is your blueprint. Kristen's rise is nothing short of meteoric: she joined a boutique agency as an entry-level account coordinator and, in just seven years, navigated every level of the organization to become Managing Partner. Now, she leads strategy for an expansive and impressive portfolio including BMW, Rolls-Royce, and Land Rover. In this conversation, Kristen breaks down what we are coining the "Think Two. Act One." strategic mindset of thinking two steps ahead while acting on one to master the job you want before you even have the title. We explore the grit required to thrive in your career, the "Ruh-Roh" moments that lead to massive growth, and how AI is currently slashing production costs in half for luxury brands. Key Takeaways:The 2-1 Rule for Career AccelerationMimic the MasteryThe Space to FailHigh-Octane BrandingAI as a Production ToolDon't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

Fresh off one of the biggest sporting events in the world, Sean Summers, our guest this week, joins Jim after experiencing the FIFA World Cup from two unique perspectives: as a lifelong football fan from Argentina and as the Chief Marketing Officer of Mercado Libre, an official tournament partner. Mercado Libre has grown from an online marketplace into Latin America's leading ecommerce and fintech ecosystem. Operating across 18 countries with nearly $29 billion in annual revenue and a market value exceeding $90 billion, the company has become one of the region's most valuable and influential businesses.Sean shares the leadership principles that have guided both his career and the company's extraordinary growth. From helping build marketing capabilities that last beyond any individual leader to embracing curiosity, calculated risk-taking, and constant reinvention, he explains why today's CMO must think less like the star of the show and more like the executive producer behind it.Whether you're building brands, leading teams, or navigating your own career, this conversation is packed with practical lessons on growth, leadership, and staying curious.—This week's episode is brought to you in partnership with Mercado Libre and Infillion.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8-9ANA Masters of Marketing | October 19–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why LLM crawlers—decades behind Googlebot in sophistication—struggle to render JavaScript-heavy PDPs and confirmation-crawl product data before citing it. Learn why product feeds now demand the same scrutiny as on-page SEO, how OpenAI's Agentic Commerce Protocol reshapes structured data requirements, and why citation rate and crawl volume correlations outperform synthetic share-of-voice metrics for measuring AI search visibility.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The day Aashna Makin's employer offered her a promotion, she quit, a decision that has looked more strategic with every year since. She's gone on to manage over $75 million in paid media across 150+ niches, building a full-time practice from the ground up and recently sharing a panel stage with Danny at SMX Advanced in Boston. In this episode, Aashna breaks down what separates paid ads that actually grow a business from ones that just burn budget, why lead gen is a fundamentally harder problem than e-commerce, and the one habit she wishes every junior media buyer would build from day one.Episode Highlights: Aashna and Danny discuss why paid ads that drive real growth require a predictable, documented system, not just a well-structured campaign, and what happens to accounts built on checklists instead of strategy.She gives the B2B team-building example: how a campaign performing perfectly on every platform metric was creating a lead-quality problem that had nothing to do with the ads and everything to do with calendar availability.The reveal why lead gen is fundamentally harder than e-commerce in paid media, from messaging precision to seasonality to the scarcity of quality resources for practitioners working in the space.Aashna makes the case for pinning headlines, explaining why she hasn't been convinced by Google's arguments against it, particularly for businesses where a single wrong audience segment can poison the entire pipeline.The conversation details the ownership mindset: treating every dollar of ad spend as if it's leaving your own bank account, and why she considers it the single most important habit a new media buyer can build.Episode Links:Aashna Makin on LinkedIn: linkedin.com/in/aashnamakinWebsite: reachaashna.comSell Like Crazy by Sabri Suby: Available on AmazonSMX Advanced 2026 Panel, "Agentic PPC: What's Real, What's Hype, What's Next": searchengineland.comSend us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

How did Argentina help save Europe's vineyards during the devastating phylloxera crisis? Why is wine still treated as an exclusive product despite being more accessible than ever? How can vineyards that endure extreme temperatures still produce elegant, vibrant wines? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Marisol de la Fuente. You can find the wines we discussed at https://www.nataliemaclean.com/winepicks.   Highlights What made Marisol leave a successful corporate career to become a sommelier? Why did Marisol build her wine content around beginners instead of wine experts? How did identifying a single aroma in a wine tasting convince Marisol she belonged in the wine world? What wine myths does Marisol most want consumers to stop believing? Which modern wine trends are actually thousands of years old? Why is wine still treated as an exclusive product, despite being more accessible than ever? How did Argentina help save Europe's vineyards during the phylloxera crisis? Why do Argentina's southernmost vineyards produce such elegant, fresh wines despite their extreme climate? Why does Marisol believe making great white wine is even more difficult than making great red wine? What do the terms Brut, Extra Brut, and Demi-Sec on sparkling wines really mean? Which common sparkling wine misconception might surprise consumers the most?   About Marisol de la Fuente Marisol de la Fuente is an international sommelier, graduated from the Argentine School of Sommeliers, a bartender trained at the International Center of Cocktail Arts, and a journalist. She communicates about the world of wine and beverages to bring it closer to consumers. She is a columnist on Canal de la Ciudad, where she presents a different segment every week in a simple and entertaining manner. On Vinimos, her wine podcast, she answers the most common consumer questions alongside Ariel Torres, journalist at La Nación. She teaches her course "El vino, sin vueltas" in a live online format and also works as an instructor in the sommelier programs. Beyond her passion for wine, she has 25 years of experience in marketing, communication, and PR in multinational companies, and she is a Digital Marketing lecturer and consultant for companies in the wine and beverage industry.       To learn more, visit https://www.nataliemaclean.com/401.

Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why indexation—not content quality or page speed—remains the most overlooked lever for organic revenue in commerce. He covers the compounding cost of JavaScript-heavy PDPs on crawl budget allocation, why LLM confirmation crawls fail to verify unrendered reviews and pricing data, and how serving non-human traffic with the same infrastructure investment as human traffic determines visibility across ChatGPT, Gemini, and Google Shopping.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

To celebrate our 175th episode, we sit down with Neal Mann, CEO and Co-Founder of NOAN (an AI-native fact layer business), formerly the Global Head of Transformation at Anomaly and News Corp journalist. Neal shares his thoughts on what it takes to create and manage AI agents, the importance of "structure," and how to combat "AI Slop." Key topics include:- How onboarding an agent is similar to onboarding a human- Why AI thrives on structure- The concept of "A Business Brain built with Legos"Tune in to hear how to "fire" an agent and why the Netflix series "Mindhunter" is a tutorial on corporate transformation in addition to a show about serial killers. ⏱️ Chapters1:21 - Defining AI Agents vs Assistants2:27 - Implementing Agents into Team Workflows6:19 - Structuring Data for AI Success10:42 - Avoiding the AI Slop Problem16:51 - Tracking ROI of AI Agents23:30 - Tips for Onboarding AI Agents27:06 - AI Impact on Marketing Agencies29:38 - Common Mistakes in AI Adoption32:01 - Final Advice on Business TransformationSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, analyzes AI search readiness across retail sites where 9 of 10 products contain three to seven feed errors or missing fields. The conversation covers crawl efficiency and rendering gaps that leave LLM bots seeing just 30-40% of JavaScript-dependent content, structured feed optimization for the Agentic Commerce Protocol and Universal Commerce Protocol, and a shift toward holistic, purchase-anchored attribution over session-based models.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Six Oscar Mayer Wienermobiles racing around the Indianapolis Motor Speedway. It may sound like a publicity stunt, but for Todd Kaplan, it was something much bigger: a reminder that great marketing should surprise people, spark conversation, and create joy.This week, Jim welcomes Todd Kaplan, Chief Marketing Officer of Kraft Heinz North America. Since joining Kraft Heinz in 2024 after nearly two decades at PepsiCo, Todd has been leading one of the industry's most ambitious brand transformations, helping modernize more than 70 iconic brands while building a culture rooted in creativity, collaboration, and consumer insight.Recorded live at Cannes Lions in the Infillion Café, Todd shares why marketing should be more like jazz than classical music, how his philosophy of "collaborativity" helps teams move at the speed of culture, and why even the biggest organizations need to leave room for improvisation. From the Oscar Mayer Wienie 500 to Heinz's award-winning creative work, Todd explains how great ideas are born, why creativity still drives growth, and why the strongest brands never lose sight of the fundamentals.Whether you're leading a global organization or building your own brand, this conversation is full of practical lessons on creativity, leadership, and finding new energy in iconic brands.—This week's episode is brought to you by Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.