Podcasts about Digital marketing

The SEO versus AEO debate misses the point entirely. Alex Sherman, co-founder and CEO of Bluefish AI, previously built and sold PromoteIQ to Microsoft, giving him rare perspective on how marketing channels transform at scale. He argues that treating search and agent optimization as competing disciplines is a losing strategy, that historical marketing channel shifts consistently open doors for new talent and new market entrants, and that brands need to prepare now for customer journeys increasingly mediated by AI agents rather than waiting for the split between human and agentic traffic to fully materialize.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brand data will define AI search visibility next year. Alex Sherman, co-founder and CEO of Bluefish AI, previously built and sold PromoteIQ to Microsoft before turning to AI-driven discovery infrastructure. He breaks down what structured, syndicated brand data built specifically for large language models looks like in practice, and why the agentic customer journey demands a new data toolkit heading into the holiday season. The discussion centers on why brand data is poised to become a more powerful lever for AI visibility than it was through 2025.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when the very definition of “workplace” changes almost overnight?This week, Jim sits down with Benji Baer, Chief Marketing Officer of CBRE, one of the world's largest commercial real estate and investment services companies. Operating in more than 100 countries, CBRE helps companies and investors buy, sell, lease, finance and manage everything from office towers and logistics centers to data centers, hotels and major urban developments.Benji joined CBRE in 2019, just months before the pandemic fundamentally reshaped how we think about offices, cities, flexibility and human connection at work. But her career has long been built around navigating complex businesses and industries rooted in trust. Before CBRE, she held senior marketing leadership roles at J.P. Morgan Chase, Legg Mason and AllianceBernstein.Tune in as Benji and Jim explore how CBRE is rethinking the workplace as a place people actively want to be, why employee experience and customer experience are deeply connected, and how the role of the modern CMO is evolving from storyteller to strategist and transformation leader.Benji also shares how she's built and developed her marketing organization, why outside inspiration and continuous learning are essential for leaders, and the importance of “bringing people with you” through periods of change. It's a conversation about growth, culture, ambition and why, even as technology transforms how we work, human connection matters more than ever.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout early 2027, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5-7BLINK Cincinnati | October 8ANA Masters of Marketing | October 20–22CES | January 5-7—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most brands fight AI inaccuracies in the wrong place. Alex Sherman, co-founder and CEO of Bluefish AI and former co-founder of PromoteIQ (acquired by Microsoft), now helps enterprise brands close AI accuracy gaps across search and discovery platforms. He outlines why first-party content and direct data feeds to models outperform third-party correction efforts, how large language models increasingly weight brand-verified information over unverified sources like forum commentary, and the diagnostic framework brands need to identify where their AI accuracy gaps actually originate.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thousands of business owners spend years chasing followers, likes, views, and algorithms, only to wonder why none of it is showing up in their bank account.In this episode, I break down 10 social media strategies that are actually designed to generate revenue, not vanity metrics. You'll learn how to use social media to build trust, authority, visibility, community, social proof, and ultimately create more opportunities for people to buy from your business.We'll also look at some of the biggest mistakes businesses make on social media, including random posting, chasing followers without a strategy, ignoring lead generation, failing to build authority, and creating content for the algorithm instead of the customer.The goal of social media isn't to become famous. It's to become trusted. The businesses that win don't just build audiences. They build communities, authority, and movements that lead to revenue and profitability.Social media doesn't fail. Bad strategy does.Subscribe for more practical business, marketing, and growth strategies, and let me know in the comments: which area of your social media strategy needs the most improvement?About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Mit Lars Schulze (Whaaat AI) Staffel #13 Folge #10 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups *** https://whaaat.ai https://havelvalley.com https://www.linkedin.com/in/larsschulze *** Lars Schulze blickt auf mehr als 30 Jahre Erfahrung im Digital Marketing zurück und berichtet von seiner ersten Gründung während des Studiums an der TH Brandenburg und seinen weiteren spannenden Stationen bis heute. Im Mittelpunkt des Marketing From Zero To One Podcast Interviews steht sein Startup Whaaat AI, das mit spezialisierten KI-Agenten kleine Marketingteams bei Strategie, Content-Erstellung, Social Media und weiteren Marketingaufgaben unterstützt. Lars erklärt, warum trotz zunehmender Automatisierung der Mensch weiterhin eine wichtige Rolle spielt und "Human in the Loop" für ihn entscheidend bleibt. Außerdem ging es um Growth Hacks, neue Ansätze rund um GEO Marketing, KI-generierten Content, sein langjähriges Engagement für die Gründerszene in Brandenburg, das "Havel Valley" und seine Perspektive auf Studium und Karriere im KI-Zeitalter. *** 02:29 - Erste Gründung im Studium 04:15 - Aus den Internet-Pionierzeiten zu Zanox 07:59 - Die Idee hinter Whaaat AI 11:08 - Remote-Work und neue Arbeitsmodelle 15:43 - Der erste LinkedIn-Agent von Whaaat AI 19:50 - Agenten, Use Cases und Zielgruppen 22:37 - Onboarding von Kunden 26:34 - Warum Human in the Loop wichtig bleibt 28:41 - Trends, Daten und Content-Optimierung 31:23 - Das Team hinter den KI-Agenten 32:47 - Pricing und Geschäftsmodell 37:25 - KI-Agenten statt Marketingmitarbeiter? 40:21 - Content deutlich schneller erstellen 42:04 - Die beliebtesten Whaaat AI Agenten 43:54 - Die Zukunft des Marketings 49:32 - Warum Growth Hacks immer schwieriger werden 53:34 - Whaaat AI eigenes Marketing 55:44 - Generative Engine Optimization (GEO) 57:05 - Brandenburg an der Havel und das Havel Valley 01:02:42 - Studieren im KI-Zeitalter *** Die Zeitangaben können leicht abweichen.

In dieser Folge des Onlineshop Geflüster Podcasts geht es um einen Satz, den ich ständig von Shopbetreibern höre und nicht mehr hören kann: „Ich habe ein Marketing-Problem." Die Symptome kennst du wahrscheinlich. Der Spend lässt sich nicht skalieren, die Kosten pro Neukunde sind zu hoch, der Umsatz stagniert seit Monaten auf einer Linie. Das Problem liegt aber fast nie am Marketing selbst, sondern dahinter. Die meisten Shops sind im Blindflug, haben ihre Zahlen nicht im Griff und kein klares Ziel, was ein Neukunde kosten darf. Ohne dieses Ziel traut sich niemand, den Spend hochzudrehen, und man wartet auf vermeintlich gute Werte, die eigentlich viel zu hoch angesetzt sind. Ich hatte schon Shops im Onboarding, die überzeugt waren, sie könnten nicht aufdrehen. In den Zahlen habe ich dann gesehen, dass sie die ganze Zeit hätten aufdrehen können. Wir haben im Onboarding den Spend hochgezogen und die Umsätze innerhalb weniger Wochen vervielfacht, ohne sonst irgendetwas zu verändern. Du erfährst, warum das gefühlte Marketing-Problem in den meisten Fällen ein Zahlen-Problem ist, welche Kennzahlen du im Griff haben musst bevor du skalierst, von Neukunden-Kosten über den nötigen ROAS bis zu Wiederkaufsrate und Discountquote, und warum blindes Aufdrehen ohne diese Klarheit genauso teuer werden kann wie das Stagnieren. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Roughly 20% of AI search responses contain factual inaccuracies. Alex Sherman, co-founder and CEO of Bluefish, an AI accuracy and visibility platform serving Fortune 500 brands, previously co-founded PromoteIQ, a retail media platform acquired by Microsoft. He outlines a first-party content strategy for closing model knowledge gaps, a systematic diagnostic-and-measurement framework for tracking post-optimization accuracy improvement, and a matrix-organization model for aligning search, content, commerce, and compliance teams around a single agentic marketing mandate. Sherman also details the shift toward structured brand data feeds as the next scalable pathway for influencing how models represent products and services.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Bob Liodice, the long-time CEO of the Association of National Advertisers (ANA). Bob shares thoughts on the rapidly evolving marketing landscape, why AI won't necessarily translate to growth, the challenges of the CMO position, and the importance of lifelong learning and curiosity to successful careers. Key topics include:- Why you need to rip up your playbook every year- The need to value brands from a financial perspective- The idea of getting comfortable enough with all of the tools, data and media to make informed decisions- The evolution of cross media measurement including the Aquila model being pioneered by the ANA and a number of companies and associationsTune in to hear how he grew the ANA from 188 member companies to 1,600 (representing over 20,000 brands) and a story about media waste and transparency. ⏱️ Chapters1:08 - State of Marketing and Industry Evolution8:54 - AI, Consumer Discovery, and Funnels11:41 - The Complex Job of the CMO17:44 - B2B and B2C Marketing Convergence21:18 - Solving Cross Media MeasurementThis episode is sponsored by NOAN - the company that builds a fact layer for your brand, creating a single source of truth for your team, both human and agent. Learn more: getnoan.com/cmo.Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ramon King III is Co-Founder at LOKAL. LOKAL is an AI and growth solutions company helping businesses adopt and implement technology, backed by over nine years of growth work across the Philippines and Australia. Its newest venture, Ely, is a managed AI service built initially for hotels and hospitality businesses. Ely helps promote properties, answer guest inquiries, support direct bookings, and manage customer interactions across digital channels—all monitored and supported by real people. This episode is recorded live at Yspaces BGC in Taguig.In this episode:00:00 Introduction00:56 LOKAL02:11 Product/service05:12 Problem being solved17:46 Ely by Lokal31:14 Stories behind the startup39:20 Vision42:59 Motivation46:31 Milestone49:48 Challenges53:39 Advice56:09 Contact & informationLOKALWebsite: https://lkl.aiFacebook: https://facebook.com/agencylokalELY BY LOKALWebsite: https://ely.phTHIS EPISODE IS CO-PRODUCED BY:Symph: ⁠⁠⁠⁠⁠⁠⁠https://symph.co⁠⁠⁠⁠⁠⁠⁠OneCFO: ⁠⁠⁠⁠⁠⁠⁠https://onecfoph.co⁠⁠⁠⁠⁠⁠⁠Yspaces: ⁠⁠⁠⁠⁠⁠⁠https://knowyourspaceph.com⁠⁠⁠⁠⁠⁠⁠ (5% discount on virtual office, meeting rooms, and event space! Code: YSPACESSUP)Vition Consulting and Workshops: ⁠⁠⁠⁠⁠⁠⁠https://ksfinancialsph.com⁠⁠⁠⁠⁠⁠⁠Twala: ⁠⁠⁠⁠⁠⁠⁠https://twala.io⁠⁠⁠⁠⁠⁠⁠GigGenius: ⁠⁠⁠⁠⁠⁠⁠https://gig-genius.io⁠⁠⁠⁠⁠⁠⁠SkoolTek by Edfolio: ⁠⁠⁠⁠⁠⁠⁠https://skooltek.co⁠⁠⁠⁠⁠⁠⁠Red Circle Global: ⁠⁠⁠⁠⁠⁠⁠https://redcircleglobal.com⁠⁠⁠⁠⁠⁠⁠CHECK OUT OUR PARTNERS:Enactus Philippines: ⁠⁠⁠⁠⁠⁠⁠https://enactus.ph⁠⁠⁠⁠⁠⁠⁠SoftPhil AI: ⁠⁠⁠⁠⁠⁠⁠https://softphil.com⁠⁠⁠⁠⁠⁠⁠Multibook Philippines: ⁠⁠⁠⁠⁠⁠⁠https://multibook.com.ph⁠⁠⁠⁠⁠⁠⁠Ask Lex PH Academy: ⁠⁠⁠⁠⁠⁠⁠https://asklexph.com⁠⁠⁠⁠⁠⁠⁠ (5% discount on e-learning courses! Code: ALPHAXSUP)Pahatid PH: ⁠⁠⁠⁠⁠⁠⁠https://pahatid.ph⁠⁠⁠⁠⁠⁠⁠Digital Workforce Group: ⁠⁠⁠⁠⁠⁠⁠https://digitalworkforce.com⁠⁠⁠⁠⁠⁠⁠Nascent Batteries: ⁠⁠⁠⁠⁠⁠⁠https://nascentbatteries.com⁠⁠⁠⁠⁠⁠⁠Level Up Talent Solutions: ⁠⁠⁠⁠⁠⁠⁠https://lvluptalentsolutions.com⁠⁠⁠⁠⁠⁠⁠Agile Data Solutions (Hustle PH): ⁠⁠⁠⁠⁠⁠⁠https://agiledatasolutions.tech⁠⁠⁠⁠⁠⁠⁠CloudCFO: ⁠⁠⁠⁠⁠⁠⁠https://cloudcfo.ph⁠⁠⁠⁠⁠⁠⁠ (Free financial assessment, process onboarding, and 6-month QuickBooks subscription! Mention: Start Up Podcast PH)ArkoTech: ⁠⁠⁠⁠⁠⁠⁠https://arkotechspacesolutions.com⁠⁠⁠⁠⁠⁠⁠DVCode Technologies Inc: ⁠⁠⁠⁠⁠⁠⁠https://dvcode.tech⁠⁠⁠⁠⁠⁠⁠Argum AI: ⁠⁠⁠⁠⁠⁠⁠http://argum.ai⁠⁠⁠⁠⁠⁠⁠PIXEL by Eplayment: ⁠⁠⁠⁠⁠⁠⁠https://pixel.eplayment.co/auth/sign-up?r=PIXELXSUP1⁠⁠⁠⁠⁠⁠⁠ (Sign up using Code: PIXELXSUP1)School of Profits: ⁠⁠⁠⁠⁠⁠⁠https://schoolofprofits.academy⁠⁠⁠⁠⁠⁠⁠Hier Business Solutions: ⁠⁠⁠⁠⁠⁠⁠https://hierpayroll.com⁠⁠⁠⁠⁠⁠⁠START UP PODCAST PHYouTube: ⁠⁠⁠⁠⁠⁠⁠https://youtube.com/startuppodcastph⁠⁠⁠⁠⁠⁠⁠Spotify: ⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6BObuPvMfoZzdlJeb1XXVa⁠⁠⁠⁠⁠⁠⁠Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/start-up-podcast/id1576462394⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠https://facebook.com/startuppodcastph⁠⁠⁠⁠⁠⁠⁠PIXEL: ⁠⁠⁠⁠⁠⁠⁠https://pixel.eplayment.co/dl/startuppodcastph⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠https://startupnetwork.ph⁠⁠⁠⁠⁠⁠⁠This episode is edited by: ⁠⁠⁠⁠⁠⁠⁠https://tasharivera.com⁠

#CollaborationCommercialeQuand je me suis lancée, j'avais 10 jobs en même temps !0 client au départ. J'ai tout trouvé via mon réseau perso.Trouver des clients, tout le monde t'explique comment faire.Mais il y a un truc que personne ne t'explique quand tu lances ta boîte.Te faire payer. Et gérer l'administratif.Dans cet épisode de Marketing Square, je vous raconte tout en 3 actes.

What if launching an offer didn't require you to spend two weeks living on Instagram, recording Stories between school pickup and dinner, and hoping nobody gets sick at the exact wrong moment?In this Empire Exclusive episode of the Email Empire Podcast, I'm talking with Jordyn Bailey about how she uses email-only launches to test offers, sell spots, and create momentum in her business — without turning her entire life upside down every time she wants to sell something.Jordyn is a mom of six who has spent years working behind the scenes on funnels and launches, and she's seen just how powerful email can be. After helping clients successfully launch offers through email — including one $100K email-only launch — she started applying the same strategy to her own business.We're getting into how she warms up her email list before making an offer, why she often tests new ideas with her subscribers before taking them anywhere else, and what she does when a launch doesn't perform the way she hoped it would. Because one of my favorite parts of this conversation is Jordyn's approach to data: a disappointing launch isn't automatically a failed launch. Sometimes it gives you exactly the information you need to make the next one better.BIG TAKEAWAY: Your launch does not have to follow someone else's rules to work. Know what you want to accomplish, build the strategy backward from that goal, watch what your audience actually responds to, and give yourself room to adjust. Because the real goal is to build a way of selling that can keep getting smarter — and actually fits into the life you're building your business around.

Msg me about the show!Two launches, two very different results. In this episode, we break down what separates a lucrative launch from a flopped one. This episode is recorded as I realized I'd made some cardinal launch mistakes inside my business.This is Part 1 of a 2 Part series; After you hear all the mistakes in Par1, Part 2 lays out the solution and how to turn around a failing launch for any offer.

Andre Archimbaud spent his life carrying three passports worth of heritage: a French surname, an Italian-American upbringing, and, buried a generation or two back, an Irish line he didn't know existed until a chance conversation set him straight. This episode, recorded at Ryan's Daughter on the Upper East Side, traces how Archimbaud built an identity by choice rather than inheritance.It started years earlier at a bar in Washington Heights, where a stranger, several drinks in, turned to him and said, "You are what your mother is," invoking a mitochondrial logic Archimbaud had never considered. Two weeks of digging into his maternal line turned up a great-grandfather from Sligo and a great-great-grandmother born in Dublin. From there, U2, a 1997 road trip through Killarney, and a growing engagement with Irish radio and Irish Twitter did the rest.Archimbaud's other education came from his father, a man who rose from a cramped East Orange apartment to sit on the US Olympic Committee, and who taught his son to network simply by being watched. "It imprinted in me the sort of how to do this," Archimbaud says, a skill that now underwrites Clearly Now Media, the digital agency he launched after nearly two decades in paid search and social advertising.Even the agency's name has an Irish thread: a Hothouse Flowers cover of "I Can See Clearly Now," framed on his living room wall, that his girlfriend pointed to when he needed a name.Archimbaud closes on a quieter note: two days alone on Inchydoney Beach in West Cork, sun and rain and a double rainbow, that stayed with him through a season of change.LINKSANDRE ARCHIMBAUDClearly Now Media LinkedInPodcastBlogIRISH STEW LINKSWebsite Home PageFacebookInstagramLinkedInMedia Partner: IrishCentralRYAN'S DAUGHTERWebsiteEpisode Details: Season 8, Episode 25; Total Episode Count: 166Send us Fan Mail

Carissa Richardson on starting your own marketing agency, paid advertising transparency, and building a business around the life you actually want.Carissa Richardson spent more than twenty years inside traditional and digital media agencies. Then her school district moved to half-day kindergarten, she had two kids back to back, and no version of the job worked anymore. She left without a plan. What grew out of that is Kindred Strategy, a paid advertising agency built on two convictions: clients should understand exactly where their money goes, and great work should not cost you the parts of life that matter most.In this special member edition of The Power Lounge, Amy Vaughan and Carissa get practical about what it actually takes for women in digital to build the thing they wish had existed. Charging what you are worth. Why transparency is strategy and not a nice to have. Growing only as fast as the life you want allows. And how community, not cold outreach, built an entire referral based business.WHAT YOU WILL TAKE AWAYEfficiency pays you differently depending on who you work for. Inside an agency it earns you more work. On your own it earns you more money.Transparency is a business model, not a personality trait. Clients own their ad accounts, reporting leads with an executive summary, and optimization targets the metric the client actually cares about.Charge what you are worth from day one. The knowledge came with you when you left.Growth is a choice. Carissa has grown only to the edge of the life she wants, and her revenue tracks her kids' school schedule on purpose.Guardrails hold. Published working hours in her email signature, scheduled sends after five, and a hard stop when the bus pulls up.A business plan can work as a safety net when you give up the salary and the insurance.Community is business development. The referrals that built this business came from community first, clients second.FROM THE EPISODE“I immediately made back my salary because I'm actually getting paid for every hour that I work and my efficiency is equaling more money now.” Carissa Richardson“I really think my business would not be here if it wasn't for community.” Carissa RichardsonTIMESTAMPS00:00 Welcome and why this is a special member edition02:29 Two decades in agencies and the wall that ended it05:21 Capable versus confident when you go out on your own08:04 Why transparency felt urgent enough to build around11:32 The hardest assumption to break: charging what you are worth12:58 Efficiency pays more when you work for yourself15:01 Transparency in practice: client ad accounts and real reporting18:04 Growing only as much as the life you want allows21:56 Guardrails, working hours, and the schedule send25:38 Delegation, the competence trap, and what to hand off30:38 Turning convictions into structure, and the business plan as safety net38:12 How community built the business42:44 What to know before you take the leap45:34 Where agency models go next47:34 Power roundCONNECTCarissa Richardson, Kindred Strategy: https://www.kindred-strategy.com/Carissa on LinkedIn: https://www.linkedin.com/in/carissarichardson/Together Digital: https://togetherindigital.comThe Power Lounge on YouTube: https://www.youtube.com/@togetherindigital3269Support the show

Get the 200+ Page Optimal Living Daily Workbook (PDF) - Free. Want to turn today's episode into an actionable plan? Join the Optimal Living Weekly newsletter and I'll send you our 200-page digital workbook immediately. It's packed with the best takeaways from the show, formatted for easy reading and implementation at home. Get your free PDF workbook here: https://oldpodcast.eo.page/join Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com Episode 2188: Seth Godin explains that advertising comes in two incompatible forms: brand ads, which are unmeasurable and pay attention to culture, and direct ads, which are measurable and pay attention to yield. He traces how new media almost always attracts brand marketers first and direct marketers second, and how the pull toward measurable clicks quietly degrades the medium itself. His concern is that as digital marketing becomes the main driver of culture, more media companies are chasing the advertisers least suited to fund it. Read along with the original article(s) here: https://seths.blog/2015/11/direct-marketing-and-the-other-kind/ Quotes to ponder: "Brand marketers don't do math. They pay attention to the culture instead." "Just because you can measure clicks doesn't mean you should." "the media that shapes our culture was not invented for or by direct marketers" Optimal Work Daily is a daily career advice podcast where we narrate the best articles on productivity, entrepreneurship, and work-life balance, read to you by a professional narrator so you can grow your career a little more every day. Learn more about your ad choices. Visit megaphone.fm/adchoices

Guest: Chandra Lynn, Best Selling AuthorEps. #138: Root to Rise: How to Love LifeShow: Inspired Conversations with Kim EvansHost: Kim Evans, MAStreaming now on all major platforms.https:www.kimMevans.com/podcastIn this episode of Inspired Conversations with Kim Evans.Kim sits down with transformation coach, speaker, and Amazon bestselling author Chandra Lynn for a powerful conversation inspired by her book, Root-to-Rise: How to Love Life.Chandra shares the wisdom behind her Root-to-Rise framework, what transformation truly requires, and how we can reconnect with ourselves and create a life we genuinely love.Chandra Lynn Bio:Chandra Lynn is a certified transformation coach, speaker, and Amazon bestselling author of Root-to-Rise: How to Love Life. She holds an MBA in Marketing and brings more than 20 years of experience advising major brands, including Apple and Mercedes-Benz.  She is the creator of the Root-to-Rise framework and founder of Glow Living, where she helps people reconnect with themselves, create meaningful transformation, and build lives they genuinely love.Links & Special Offers:ChandraLynn.comSigned copy of Root-to-Rise: How to Love Life — 25% off with code RISE25glowliving.etsy.comLife Lounge — 3 Months Free:https://bit.ly/4ah7lVI-------------------------------------------MORE ABOUT KIM EVANS Host of Inspired ConversationsListed under KME Coaching on all Streams.More About Host- Kim Evans, MAOwner 2GORJIS Facial Spa, KME Coaching and The Kim Evans Business & Wellness Accelerator for Womenpreneurswww.kimgems.com Ready to scale their business online.ABOUT Websites:https://www.kimMevans.comhttps://www.2gorjisbeauty.comBUSINESS COACHINGhttps://www.kimgems.comJoin our Business Accelerator:Our Private Business Coaching & Mentorship Program

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Hey Brand Nerds, we are back with a Biggest F-Up Remix! Take a listen to avoid these F-Ups in your own career! Check out some of our favorites from four of our former guests:1. Krista Patterson2. Louis Monoyudis3. Bernard Bell4. Sheldon Poon #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

What turns a celebrity endorsement into genuine advocacy?Jim is joined by Daymond John, founder and CEO of FUBU, founder of The Shark Group, and one of the original investors on ABC's Shark Tank, alongside Karen Spaeth, Chief Marketing Officer of Starkey.Karen has spent more than 16 years at Starkey, leading across events, communications, customer experience, and global marketing before becoming CMO in 2023. Today, she oversees the company's global brand strategy and is helping reposition hearing aids as advanced, AI-powered wearable technology designed to improve connection, confidence, and quality of life.Daymond's relationship with Starkey began through the company's hearing foundation and grew more personal when he recognized his own hearing loss. After becoming a Starkey user, he evolved from ambassador to outspoken advocate, proudly wearing custom red hearing aids and encouraging others to see hearing technology as empowering rather than embarrassing.Together, Jim, Daymond, and Karen explore what makes a brand partnership authentic, how marketers can change deeply rooted perceptions, and why real customer stories often resonate more powerfully than traditional advertising. They also discuss AI, innovation, company culture, and the challenge of marketing a product that millions of people need but may hesitate to admit they want.At its heart, this episode is about trust. It is a reminder that people know when they are being sold to, but they also recognize when belief is real.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout early 2027, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5-6BLINK Cincinnati | October 8ANA Masters of Marketing | October 20–22CES | January 5-7—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Blomma makes career support accessible to everyone, breaking down barriers that have traditionally limited who gets access to quality career guidance. The company is on a mission to democratize career development so that anyone can find the support they need to have impact and navigate this new era of work.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jonti Bolles has been in Danny's orbit for years, crossing paths at SearchHOU, AMA Houston, and a dozen other industry events long before this conversation finally came together. As CEO of Who Digital Strategy and one of the earliest practitioners to genuinely lean into AI for content creation, she's also the architect of the AI Entity Blueprint, a framework for brand consistency that goes well beyond a traditional brand guide. In this episode, she traces the single thread running from Google's founding to today's LLMs, makes the case for trust as the only metric that has ever really mattered, and shares a moment at a memorial service that reframed what she believes her work is actually for.Episode Highlights:Jonti shares why trust has been the single through-line of search marketing from Google's founding to AI overviews in 2026, and why Jonti has been building toward this moment for her entire career.This episode explores the AI Entity Blueprint: what entities, attributes, and values actually mean for brand consistency, and why the inconsistencies that LLMs find across your digital footprint are costing you visibility right now.Jonti gives the microwave analogy: why AI will create new industries and jobs rather than eliminate them, and why those resisting it are simply happy where they are.We uncover what Jonti learned at a memorial service about what a real body of work looks like, and how that shapes the way she thinks about sustainable, ethical work.She shares her belief that early AI adoption follows the same logic as staying in the market during an economic downturn: those who go in early come out ahead, and the gap compounds.Episode Links: Jonti Bolles on LinkedIn: linkedin.com/in/jontibollesWho Digital Strategy: whodigitalstrategy.comRelational SEO Tool: relationalseo.comWinning by Jack Welch: Available on AmazonSend us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

In this episode of The Long Game Podcast, Alex Birkett sits down with Benji Hyam and Devesh Khanal, co-founders of Grow and Convert, to separate what's real from what's noise in AI search optimization. Drawing on their work with 100+ brands and their own AI visibility tracking data, they challenge popular narratives around listicle penalties, Reddit citations, and one-size-fits-all GEO tactics.They discuss how personalization and context-rich prompts make AI search fundamentally different from Google, why long-form content is losing its role in the buyer's journey, and the rise of cold inbound leads who arrive with no prior connection to the brand. The conversation also covers why positioning, reputation, and on-site source material matter more than mass third-party mentions, why attribution is getting harder as marketing becomes multi-channel, and how brands need to rethink where they earn attention.Key TakeawaysSelf-promotional listicles are not penalized by default; the widely cited examples involved thousands of AI-generated pages with misleading claims, while human-written, category-relevant comparison content has stayed stable through Google updates.Aggregate citation studies overweight Reddit and Wikipedia because their datasets skew toward high-volume consumer queries, whereas Grow and Convert found 86% of citations for B2B buying prompts came from industry-specific sites.YouTube shows up in citations across B2B clients far more often than the industry discusses, making video a real opportunity for reaching buyers.Roughly 80% of sources cited by LLMs in Grow and Convert's research ranked in Google for ordinary keywords with search volume, which suggests SEO fundamentals still drive much of AI visibility.AI summaries strip out the differentiated arguments that used to win readers over, producing cold inbound leads who compare several vendors on deliverables and need to be educated on your point of view during the sales process.Personalization means the same prompt can return entirely different recommendations for different users, so prompt-tracking tools cannot capture many of the moments where a brand actually wins a lead.Positioning and voice-of-customer research are now root-level requirements, because content on topics outside your core category can weaken the brand associations LLMs form about you.Hyper-specific, pain-point content lets smaller brands beat incumbents in AI search, and there is no 301 redirect for LLMs, which makes rebrands, pivots, and reputation fixes much harder than in traditional SEO.Holding a defined experimentation budget with expected-value thinking keeps low-cost tests like FAQs separate from expensive bets like newsletter sponsorships that rarely justify their cost.Third-party mention strategies work best when they back into the specific topics and sites that influence your category, while strong on-site source material is both more persuasive and more defensible against inaccurate claims.Show LinksVisit Grow and ConvertConnect with Benji Hyam on LinkedInConnect with Devesh Khanal on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterDescriptionPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedIn: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

AI proficiency now determines entry-level career trajectory. Silvia Oviedo López, Co-founder and CEO of Blomma who previously led global content discovery and international growth teams at Pinterest and Canva, argues organizations must abandon specialist-first hiring for zero-to-three-year professionals. She outlines a generalist-first talent model built on rapid skill acquisition, redefines the specialist-versus-generalist tradeoff for AI-native teams, and details what an AI-ready organizational culture requires at scale.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Kipp Bodnar, CMO of HubSpot and author of the newly released book, "Loop: A New Growth Model for an AI-First World." Kipp discusses why the marketing funnel is no longer useful, his belief that AI has ushered in a new era where judgement and taste provide the biggest edge, and why "great marketing has to hurt." Key topics include:- The importance of mentions and attributions- How judgement and taste can be learned- Why you should strive for "counterfactual insights"- Tips for finding top caliber employeesTune in to hear a story about the Savannah Bananas and why "You've got to be like Taylor Swift - remarkable and prolific" with your marketing. ⏱️ Chapters2:18 - The Broken Funnel and AI Disruption5:04 - Attribution Models in the AI Era7:48 - Content Quality and AI Slop10:45 - The Role of Judgment and Taste17:10 - Non-Binary Decisions and Big Bets24:49 - CMO and CIO Collaboration26:39 - Metrics, Creators, and Modern Marketing31:27 - Practical Advice and Closing ThoughtsThis episode is sponsored by NOAN - the company that builds a fact layer for your brand, creating a single source of truth for your team, both human and agent. Learn more: getnoan.com/cmo.Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vous vous sentez inutile en réunion ? Pendant des années, la personne qui regrettait de ne pas avoir parlé à la fin d'une réunion, c'était moi.Mais à force d'être invisible, on devient incapable. Alors j'ai voulu devenir la personne la plus intéressante de la pièce, même en visio. Et être captivant, ça s'apprend.10 techniques non-documentées, accessibles à tous, pour devenir la personne que tout le monde remarque. Prise de parole, présence, charisme, confiance en soi : une marque personnelle se joue aussi en réunion.Dans cet épisode :• Le regard : l'exercice qui m'a mise en PLS, et un réglage d'écran à faire• Ce que je fais dans les minutes avant un call• Un réflexe qui s'entend dans la voix, même au téléphone• Ce qui se joue avant le début du call• La phrase d'ouverture qui installe le boss du meeting• Mon défaut en réunion, et l'outil qui me le montre• Comment récupérer l'attention de 10 personnes sans dire un mot• Ce qui rend une voix captivante• Le décor qui fait « boomer », et quoi montrer à la place• Mon conseil préféré : un endroit du call sous-exploité• La ressource mise en place chez Agence Personnelle, utile même en solo+ Déléguer sa stratégie de contenu à Agence Personnelle : https://go.carolinemignaux.com/agencePASSE À L'ACTION◉ Rejoins ma communauté privée d'entrepreneurs : https://www.carolinemignaux.com/communaute◉ Créer ton tunnel de vente personnel : https://go.carolinemignaux.com/personalfunnel◉ Délèguer ta stratégie de contenu en 3H/mois : https://go.carolinemignaux.com/agence◉ Lancer ta marque personnelle (mon système complet) : https://www.carolinemignaux.com/bundleRécap à emporter (les 10 techniques à l'écrit)

If your next launch doesn't perform the way you hoped, the problem might not be your offer, sales page, or email marketing—it might be that you simply don't have enough of the right people on your email list yet. In this episode of the Email Empire Podcast, Allison breaks down why hosting a Bundle can be such a powerful email list growth and audience-building strategy for coaches, experts, and online business owners who want to grow faster through collaboration marketing.Allison shares how hosting Bundles has helped her to add hundreds—and sometimes thousands—of new email subscribers while putting her business in front of audiences that other entrepreneurs have already built. She'll also talk about why the goal isn't just growing a bigger email list, but attracting right-fit subscribers who make sense for your offers, launches, memberships, and paid programs.And she'll show you why your Bundle doesn't have to be the launch—it can be the list-building strategy that grows your audience before your next launch begins.BIG TAKEAWAY: You don't need to wait until launch week to discover you have an audience-size problem. Grow the email list before you need the buyers.

Enterprise coaching at scale demands more than generic AI advice. Silvia Oviedo López, Co-founder and CEO of Blomma and former leader of 1,500-person teams at Canva and Pinterest, shares how she's building AI-powered coaching infrastructure that personalizes context across career transitions. The conversation covers a vision-plan-execution framework for organizational transformation, portable coaching context that persists as employees change jobs, and a proactive coaching model that surfaces threaded guidance rather than waiting for reactive prompts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Msg me about the show!It's the antidote to AI, the fastest way to make people like/trust you and the most valuable FREE asset your business has access to: Your personality. And yet so many founders don a corporate-meets-palatable disposition when showing up as the face of their business. WHY!? You could attract the masses by letting your freak flag fly!Today's (Canadian famous) special guest is Marjorie Malpass, Founder of Nerve Strategic. Marjorie has a theory: Business owners who hide behind their products become forgettable. Instead, Marjorie walks us through the self-discovery process all business owners need to take to create an un-ignorable professional brand.In this episode you will also: LAUGH. In a previous life, Marjorie was a stand up comic. She is compelling, hilarious and incredible at teaching through storytelling. When the sound cuts out in this episode - that's because I'm laughing louder than the mic can pick up.Check out Nerve Strategic: https://www.linkedin.com/company/nerve-strategic-inc/home/

In this episode, we dive into how AI agents are changing online shopping and seller strategies. Cyril Golub, CEO and founder of Jinnify.ai, shares how seller-side AI agents move beyond basic dashboards to offer controlled execution for listing optimizations. He also reveals insights on building trust with automated tools, managing catalog updates at scale, and preparing for the shift toward buyer-agent commerce. Topics discussed in this episode:  How AI agents are shifting online buyer behaviors. What agentic commerce means for modern sellers.Why traditional analytics dashboards are becoming obsolete.How controlled execution turns AI advice into action.Why gaining customer trust is key for AI platforms.How AI scales listing changes across big catalogs.What Bring Your Own Agent offers Amazon merchants.Why agency workflows scale better with AI tools.How monitoring top competitors reveals real sales leaks.Why third-party AI tools balance marketplace power. Links & Resources Website: https://jinnify.ai/LinkedIn: https://www.linkedin.com/in/cyrilgolub/Get access to more free resources by visiting the show notes at https://tinyurl.com/bdbthuah______________________________________________________ Our Sponsors Xero is cloud-based accounting software that helps small businesses, including ecommerce sellers and DTC brands - manage invoicing, cash flow, bank reconciliation, and reporting from one place, on any device. Get 90% off for 6 months. Learn more at https://referrals.xero.com/ecb - T&Cs apply.Bizrate Insights: Star ratings tell you how customers feel. Bizrate Insights reveals what's driving those ratings, helping ecommerce brands create smoother shopping journeys, inspire confident purchases, and build lasting loyalty. Turn verified shopper feedback into clear priorities and better customer experiences. Learn more at bizrateinsights.com/coffee ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!  Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Marketing channel integration, clean customer data, and the AI search work that actually moves revenue.Most teams do not need more marketing activity. They need their channels to talk to each other. In this episode of The Power Lounge, Amy Vaughan sits down with Amanda Friedt, founder of FRDTLAB, to unpack what an integrated growth system really looks like when SEO, paid media, content, email, and social are all running at once.Amanda has spent twenty years building the infrastructure underneath growth, and her answer to the complexity question surprises most marketing leaders. It is not as complicated as you think. What breaks is rarely the strategy. It is naming conventions, tag management, disconnected customer data, and the quiet assumption that AI can just handle it.This one is for every woman in digital holding a fragmented tech stack together with willpower and a spreadsheet.What you will learnWhy the biggest misconception about marketing channel integration is that it is complicatedHow signals work, why humans create them, and what that means for your naming and taggingThe competence trap, and what happens when one capable person quietly becomes load bearingWhere to start when you inherit a fragmented or legacy tech stackWhy clean customer data decides whether your paid ads work at allHow to align siloed search, paid, and content teams when you do not control the swim laneWhat Amanda tells marketing leaders heading into a quarter of budget cutsFrom the episodeThinking they can just automate it. Can AI just do it and automate it? And they miss the fact that you need orchestration layers and control points that are overseen all the time. Amanda FriedtAt the right time that they need it. Not when you posted it, when they need it. Amanda FriedtTimestamps00:00 Welcome to The Power Lounge01:33 Overwhelm, back to school, and building agents for your own life04:27 The biggest misconception about connected channels06:11 Naming, tagging, and why systems cannot talk to each other08:56 Governance layers for agentic workflows11:13 Visibility and revenue up 67 percent in the first 30 days12:38 The competence trap and load bearing people16:13 Where disconnected systems create real gaps19:10 Inheriting a fragmented tech stack, where to start23:59 Getting siloed teams and budgets aligned28:05 What clean customer data actually changes32:31 Momentum over one viral post34:07 Authenticity, divorce, and the relationships it built40:02 The biggest mistake leaders make integrating tools41:55 The unexpected gap she uncovers most often44:01 One practical first step you can take today47:38 Power round, the metric almost nobody tracks49:28 Advice for marketing leaders facing budget cuts54:59 Where to find AmandaConnectAmanda Friedt on LinkedIn: https://www.linkedin.com/in/amandafriedt/FRDTLAB: https://frdtlab.com/Together Digital: https://www.togetherindigital.com/The Power Lounge: https://www.togetherindigital.com/podcast/Support the show

SEO rankings may soon become invisible metrics behind AI-driven recommendations. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search, is leading the enterprise shift from traditional SEO into AEO and GEO. He reframes success around recommendation and recognition—being cited as the answer validator rather than just the click-through destination. The discussion centers on redefining ranking as a proxy signal, treating citations as trust recommendations, and building measurement frameworks that track recognition within AI-generated answers rather than page position alone.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Only 34% of AI model citations align with brand-recommended positioning today. Jason Lax, senior SEO and AI expert at SAP, brings nearly two decades of search experience now focused on evolving enterprise strategy for AEO and GEO. He outlines a framework for prompting AI models directly to surface why they aren't recommending your brand, then converting those gaps into cross-functional tactics spanning product, pricing, and promotion. The discussion moves beyond ranking-driven SEO toward using AI model feedback as a diagnostic layer for pricing and product positioning challenges.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sessions and visits mislead teams as AI absorbs informational search intent. Jason Lax, senior SEO and AI expert at SAP with nearly two decades of search experience now leading AEO and GEO strategy, breaks down why declining traffic volume can mask rising engagement quality. He details how to layer conversion data and engagement dimensions alongside session counts to distinguish true visibility loss from a healthier, higher-intent traffic mix, and outlines the metric framework enterprise teams need as AI reshapes the top of the funnel.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Album 8 Track 21: Educated Rapper of Brand & Business w/Tracy ChambleeOn today's episode of Brands, Beats & Bytes, DC and Larry are joined by Tracy Chamblee, a marketing powerhouse whose career spans P&G, Coca-Cola, Mars Petcare, Georgia-Pacific, and Nixon Medical.Tracy (dubbed by DC as "the educated rapper of business") brings incredible edge, heart, and intellect to the podcast. He opens up about how growing up in a single-parent household in Brooklyn and practicing hip-hop routines kept him focused, ultimately leading to a transformative career path.What you'll learn -Bridging the Divide: Discover how Tracy's 10-year stint in P&G sales gave him the empathy and credibility needed to become a highly effective brand manager at Coca-Cola.Brand Positioning Masterclass: Listen to a fascinating breakdown of the modern soft drink wars. Find out why Pepsi has lost its way in 2026 by jumping from tagline to tagline, and why establishing an ownable, authentic positioning (like Sprite's connection to hip-hop culture) is the only way to survive.Vulnerability in Leadership: Tracy details the three biggest mistakes of his career, teaching leaders why you should never surprise your boss, always trust your strategic instincts to fight for a challenger brand, and lead as a coach rather than a manager.Personal Resilience: Hear the moving story of Tracy's son, Chaz, fighting back from a catastrophic double knee injury to play his senior year of basketball, a true testament to the grit that defines the Chamblee family.Get ready to learn "the stuff you don't know about the stuff you know." Enjoy!Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

Michael Sorg and Katie Dudas are joined by Sam Eitzen, CEO of Snapbar, for a deep dive into how artificial intelligence is changing experiential marketing, trade shows, conferences, brand activations, and the humble photo booth. Sam explains how Snapbar evolved from physically hauling hundreds of photo booths to events into building a web-based platform that lets brands create interactive experiences accessible from an iPad, touchscreen, QR code, or an attendee's own phone. What started as a necessary pandemic pivot has developed into AI photo experiences, highly personalized AI Stories, and new ways for brands to combine entertainment with lead generation. The conversation also gets beyond the AI hype. Sam discusses the unpredictability of image models, why prompt engineering still requires humans, how Snapbar tests and switches between different AI models, and why brands need to understand that generative AI is not simply automated Photoshop. Snapbar's system remains cloud-based, meaning connectivity and third-party model reliability are still real considerations for live events. Topics and products discussed: What experiential marketing actually means: Sam distinguishes traditional broadcast and digital advertising from interactive marketing designed to bring the audience into the experience through participation. Snapbar's origin story: The company began as a side-gig photo booth business before moving from weddings into conferences, trade shows, sporting events, product launches, festivals, and other B2B activations. The pandemic pivot: When physical events disappeared in 2020, a client asked whether Snapbar could bring its photo experiences online. That request became the foundation of the company's current web-based platform. World Cup fan activations: Sam describes branded soccer experiences that let attendees transform themselves into stylized or animated fans and players without improperly copying team intellectual property. QR codes instead of long lines: Experiences can run on event iPads while also letting thousands of attendees participate from their own phones by scanning a QR code. Understanding the audience: A soccer activation that works at the World Cup may flop at a legal conference. Sam says cybersecurity audiences, for example, often respond particularly well to gaming, fantasy, and trading-card concepts. Digital experiences as event swag: The group discusses whether personalized digital content can become an alternative to another pile of branded pens, bottles, and promotional giveaways. Snapbar's planned digital spinner wheel: Sam explains a digital version of the familiar trade-show prize wheel with customizable branding, prize probabilities, inventory management, QR control, redemption codes, and lead capture. The rise of the AI photo booth: Early image generation was unreliable, producing extra arms, heads, and other artifacts. As models improved, AI photo experiences became one of Snapbar's biggest products. AI Stories: Snapbar adds Mad Libs-like personalization to AI-generated experiences, allowing attendees to influence the resulting scene while brands maintain controls over the experience. Taking event tech into unusual environments: Sam recalls activations at music festivals, on boats, and experiences that attendees could even access while traveling because everything is web-based. Working across AI providers: Rather than building its own image models, Snapbar evaluates available third-party systems and can shift between models depending on prompt adherence, realism, animation style, and client needs. Why testing matters: AI models can regress or behave differently after updates. Snapbar's team tests experiences ahead of events, attempts to break them, adjusts prompts, and can intervene while an activation is live. Treat AI like a new team member: Sam suggests thinking of AI less like an infallible machine and more like a new employee that needs context, supervision, defined permissions, and an understanding of what it does well. AI is not automated Photoshop: Clients sometimes expect pixel-perfect control, but generative systems still involve prompting, probabilities, and outputs that cannot always be completely dictated. Why AI may not magically fix event networking: Sam pushes back on the idea that feeding hobbies and job titles into an AI matchmaking system automatically creates meaningful human connections. Event attendees ultimately want genuine personal and professional connection. The danger of easy AI startups: AI makes prototypes and products dramatically easier to build, but that also means competitors can build similar products just as quickly. Distribution becomes the advantage: Sam argues that customer relationships, audience access, SEO/AEO, reputation, and reaching the right buyers become even more important when everyone has access to powerful AI tools. Learn more about Snapbar at https://snapbar.com, which Sam specifically shares at the end of the interview.

How do you take a brand that inspires extraordinary loyalty on the inside and make the rest of the world understand why it matters?That's the challenge Ethan Braden took on when he became Vice President and Chief Marketing and Communications Officer at Texas A&M University three years ago.Texas A&M was already one of the largest and most influential universities in the country, with generations of fiercely loyal Aggies. But outside Texas, the story was very different. Research showed that 40% of Americans had either never heard of Texas A&M or had no association with it, and when asked what came to mind, the most common answers included football, sports and, remarkably, “nothing.” And Ethan saw an enormous brand opportunity.Tune in as Jim talks with Ethan about the playbook he has used to help transform the reputation of Texas A&M, building on lessons from more than a decade at Eli Lilly and five years leading marketing at Purdue University.Ethan shares why marketing should be an enterprise value creator rather than a communications function, how Texas A&M turned YouTube into a strategic storytelling engine generating more than 150 million views, and why unconventional partnerships with NASCAR, IndyCar, Dude Perfect, Buc-ee's and others are helping introduce the university to entirely new audiences.Plus, Ethan reflects on his unlikely journey from childhood gymnast to college football player to marketer, the career opportunity he didn't get that ultimately led him to Texas A&M, and why becoming a husband and father fundamentally changed his definition of ambition and success.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout early 2027, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 6BLINK Cincinnati | October 8ANA Masters of Marketing | October 20–22CES | January 5-7—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketers routinely misjudge which AI platforms their actual audience uses. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search now leading AEO and GEO strategy, argues platform prioritization should never be assumption-driven. He outlines a cross-platform measurement framework that tracks performance across every AI search surface rather than defaulting to personal usage patterns, paired with audience-segmented analysis that accounts for enterprise tool restrictions and generational usage splits to reveal true visibility gaps.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode of Hustle Inspires Hustle features Alex Quin and Michelle Chia, graphic designer and creative lead at UADV and a returning voice on the show. Michelle reflects on watching clients arrive with AI tools and ask, half joking, whether the agency was about to be replaced by them, and how her own resistance to using AI in design turned into daily use. What came out of that was a working method: use the tools, never hand them the final call.Alex and Michelle dive into what AI actually replaces versus what it never touches, why every automation burns tokens and needs upkeep, which marketing roles are already getting hit, how AI slop is making everyone's graphics and captions look identical, and the brand bible approach that gives a model something real to work from. They also discuss the one process the agency did automate, why a marketing person is better at running an AI tool than a founder is, and why originality is now the only thing that separates two people producing the same volume. Ultimately, the conversation goes beyond AI tools to explore what happens to a brand when it stops sounding like a human.Episode Outline:[00:00] Meet Michelle Chia and the question every founder is asking about AI[02:10] Why AI burns tokens, needs upkeep, and needs somebody technical[04:30] Which marketing roles are already getting hit: design, copy, web dev[06:40] Curating instead of copy and pasting, and how to keep your own voice[09:00] What AI replaces and what it never will[11:20] Brand bibles, projects, and the one process they did automate[13:10] Closing thoughts and outroWisdom Nuggets:AI Multiplies A Team, It Does Not Replace One: The right setup can make a one person marketing department produce like five people. It still cannot decide what to make, judge whether it landed, or notice when something is off brand. Buy the leverage, keep the human.Your Output Is Only As Good As What You Feed It: A model with no context gives you the average of everyone else's answer. Feed it your case studies, your backstory, your dos and don'ts, and it starts sounding like you. Skip that step and you are publishing the same post as your competitor.Curate The Output, Never Copy And Paste It: Take option A, take option B, build option C out of both. The value you add is the judgment about which parts are actually yours. Anything you paste straight out went out to somebody else too.Build The Brand Bible Before You Build The Automation: Write down who you are, what you do, your process, your tone, your dos and don'ts, and store it where every new chat can read it. That single document is what makes the next answer sharper than the last. Without it you are starting from zero every time.Somebody Still Has To Log In And Turn It On: The best tool in the world does nothing until a person runs it, reads what it reports back, and fixes it when it breaks. A founder rarely has the time, the patience, or the vocabulary for that. That is the job you are still paying a marketer to do.Power Quotes"Don't leave it all up to the robots. Only let them help you get there faster." - Alex Quin"Be a bop in an era of slop." - Michelle ChiaConnect with Michelle Chia:Instagram: [https://www.instagram.com/michellechia/]LinkedIn: [https://www.linkedin.com/in/michelle-chia1/]Connect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinResources Mentioned:ClaudeClaude CodeClaude CoworkChatGPTZapierWispr FlowOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

76% of marketers still treat AI search as a separate content channel. Jason Lax, senior SEO and AI expert at SAP, argues this misconception is costing enterprise teams their competitive edge as he transitions his nearly two-decade SEO practice into AEO and GEO. He reframes the core measurement shift from ranking position to mention-worthiness, applying the same foundational SEO fundamentals rather than building parallel content strategies for AI-driven search surfaces. The discussion centers on unifying content strategy across traditional and AI search rather than fragmenting resources across separate channels.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Michael D'Esopo, CEO of Lippincott, formerly the President and Director of Brand Strategy. Michael shares research on more than 500 senior marketing leaders which highlights the pressures on CMOs to balance their focus between growth, AI, the customer experience, immediate results, and more. Key topics include:- The risk of having too much focus on short-term results- The importance of having a customer agenda- Why stakeholder alignment is one of the key things to get right- The need to translate marketing to C-Suite objectivesTune in to hear a story about adidas and why you shouldn't do market research at a wedding. ⏱️ Chapters0:19 - Introduction to Michael D'Esopo0:38 - The CMO Trust Study Findings4:19 - The Trust Trade-Off and Short-Term Pressure8:34 - Aligning Marketing with C-Suite Goals13:51 - Expansion of the CMO Remit19:37 - Impact of AI on Marketing22:58 - Alignment, Focus, and Customer Experience27:59 - Advice for Marketers and Final StoriesSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rankings no longer predict whether buyers choose your brand. Jason Lax, senior SEO and AI expert at SAP, has spent nearly two decades building the company's global organic program and now leads its shift into AEO and GEO across dozens of markets. He details SAP's technical-plus-content split strategy, using LLM citation gaps and "why weren't we recommended" prompt audits to surface product and positioning issues, and reframes measurement around model consensus and citation quality rather than session volume alone.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we dive into the hidden costs of ecommerce growth and why static product pages are no longer enough to convert shoppers.  Unnikrshnan Kurup, Director of Client Consulting and Strategy at Theorem, shares how video commerce helps brands bridge the customer confidence gap by replacing outdated text descriptions with interactive, decision-focused content.  He also reveals strategies for lowering customer acquisition costs, using AI to scale video creation without expensive shoots, and measuring true conversion metrics instead of vanity views.  Topics discussed in this episode:Why traffic alone no longer drives e-commerce growth. How confidence gaps cause hidden shopper drop-offs. What differentiates video commerce from video assets.  How video bridges product page information gaps. Why video belongs near the buying decision point.   What video metrics matter beyond basic views. How video commerce reduces expensive support costs.   Why AI simplifies scaling existing video content. How testing hero product pages boosts conversions.   What makes video commerce distinct from live selling.   Links & Resources Website: https://theorem.digital/LinkedIn: https://www.linkedin.com/in/unni-kurup-breakthrough/X/Twitter: https://x.com/theoremincGet access to more free resources by visiting the show notes at https://tinyurl.com/mrmm9u6n______________________________________________________ Our Sponsors Xero is cloud-based accounting software that helps small businesses, including ecommerce sellers and DTC brands - manage invoicing, cash flow, bank reconciliation, and reporting from one place, on any device. Get 90% off for 6 months. Learn more at https://referrals.xero.com/ecb - T&Cs apply.Bizrate Insights: Star ratings tell you how customers feel. Bizrate Insights reveals what's driving those ratings, helping ecommerce brands create smoother shopping journeys, inspire confident purchases, and build lasting loyalty. Turn verified shopper feedback into clear priorities and better customer experiences. Learn more at bizrateinsights.com/coffee ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!  Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Google's shift toward "agentic everything" will redefine how search assistants act on users' behalf. Tasia Custode, founder and CEO of Brio Media, breaks down her post-Google I/O predictions on where agentic search is headed next. She outlines how agentic search is already surfacing in Gemini, Chrome, and core Search functionality, and explains the evolution from static AI Overviews to assistants that complete tasks autonomously across devices. The conversation covers the shift from software-based agentic features to product-level integration across smart devices, speakers, and phones as the next frontier for search strategy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Noel Walton is a former Air Force Security Forces member and Army Captain who served as a UH-60 Blackhawk aviator. He joined Rod's Warrior Group in January 2020 and co-founded JCORE Partners, going on to participate in 750 apartment and mobile home/RV park units as a GP, JV partner, and LP, primarily focused on investor relations and capital raising. Now living in Austria, Noel is finishing his Master's in Digital Marketing at Rutgers University and helps multifamily operators build investor relationships. Here's some of the topics we covered:   Noel Walton's military background and entry into multifamily real estate The 172 unit Waco, Texas syndication and getting the deal back after it fell through Underwriting, CapEx, financing challenges, and the unexpected capital raise Navigating the 506B raise, contract extensions, and preferred equity Selling the property early and lessons learned from the deal Expanding into RV parks and mobile home parks with fellow veterans Building investor relationships through capital raising, digital marketing, and education   If you'd like to apply to the warrior program and do deals with other rockstars in this business: Text crush to 72345 and we'll be speaking soon.   For more about Rod and his real estate investing journey go to www.rodkhleif.com  

What happens when technology moves faster than our ability to understand its impact?Our final episode captured during the Cannes Festival, Jim sits down with Jacqueline Corbelli, Founder and CEO of BrightLine, for a conversation that begins with the future of connected television and expands into a much broader discussion about AI, leadership, purpose, and human wisdom.Jacqueline is one of the earliest female founders in adtech and helped pioneer interactive and connected TV advertising more than two decades ago. Today, BrightLine works across the streaming ecosystem with leading broadcasters, platforms, and Fortune 100 brands to make television more engaging, measurable, and interactive.Her career extends far beyond advertising. Jacqueline also founded SustainChain, an AI-powered platform focused on global supply chain resilience and sustainability. She has advised both the United Nations and the Vatican, and her book, Changemaker, offers a framework for turning ambitious ideas into meaningful action.At its heart, this episode is a timely reminder that the future will not be shaped by technology alone. It will be shaped by the people who know how to use it with judgment, creativity, and humanity.—This week's episode is brought to you by Brightline.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8-9ANA Masters of Marketing | October 19–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.