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Summer Remix: Album 8 Track 16: Lead with Guts, Accelerate Growth w/Bob KrautHow did a $5 million marketing stunt turn into one of the top 5 marketing ideas of the last 50 years? In this episode of Brands, Beats & Bites, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with legendary CMO Bob Kraut (former CMO of Papa John's, Arby's, Pizza Hut, and Captain D's) to pull back the curtain on his iconic career of driving explosive business growth.From orchestrating the famous Oprah Winfrey Pontiac G6 giveaway at General Motors to launching the first-ever iPhone pizza ordering application, Bob shares firsthand stories of what it takes to be an adventurous marketer.We dive deep into:The Famous Oprah Winfrey "You Get a Car!" BackstoryThe Art of the Career PivotMarketing with "Guts"The Problem with Modern AdsIf you are an aspiring CMO, brand manager, or marketing student looking to understand how to balance data-driven left-brain insights with creative right-brain ambition, this masterclass is for you.Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

Six Oscar Mayer Wienermobiles racing around the Indianapolis Motor Speedway. It may sound like a publicity stunt, but for Todd Kaplan, it was something much bigger: a reminder that great marketing should surprise people, spark conversation, and create joy.This week, Jim welcomes Todd Kaplan, Chief Marketing Officer of Kraft Heinz North America. Since joining Kraft Heinz in 2024 after nearly two decades at PepsiCo, Todd has been leading one of the industry's most ambitious brand transformations, helping modernize more than 70 iconic brands while building a culture rooted in creativity, collaboration, and consumer insight.Recorded live at Cannes Lions in the Infillion Café, Todd shares why marketing should be more like jazz than classical music, how his philosophy of "collaborativity" helps teams move at the speed of culture, and why even the biggest organizations need to leave room for improvisation. From the Oscar Mayer Wienie 500 to Heinz's award-winning creative work, Todd explains how great ideas are born, why creativity still drives growth, and why the strongest brands never lose sight of the fundamentals.Whether you're leading a global organization or building your own brand, this conversation is full of practical lessons on creativity, leadership, and finding new energy in iconic brands.—This week's episode is brought to you by Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summer Remix: Album 8 Track 6 - Step Up. Speak Up. Move Up. w/Shawna HausmanBrand Nerds, get ready to take some serious notes! On this episode of Brands, Beats and Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with retail and digital marketing powerhouse Shawna Hausman. From her scrappy early days in the Gap Inc. universe to driving a massive 300% sales increase as CMO of FSA Store, Shawna has built an incredible career by stepping up, speaking out, and never letting fear dictate her next move.Shawna takes us behind the scenes of some of the most iconic retail brands, sharing hilarious and anxiety-inducing stories, like the time she told retail legend Mickey Drexler that his marketing wasn't working when she was just a 22-year-old intern! We also dive deep into the modern marketing landscape, discussing everything from the rise of AI to why heritage brands like Birkenstock are winning by refusing to compromise their identity.Whether you are looking to climb the corporate ladder, pivot into consulting, or simply understand the psychology of retail sales, this episode is packed with "Triple C" leadership advice: Clarity, Conviction, and Courage.What You'll Learn in This Episode:The Mickey Drexler Story: How a bold critique from a young intern led to an unexpected seat on the corporate jet with the "Merchant Prince" himself.Avoiding the "Mushy Middle": Why brand overlap (like the historical dynamic between The Gap and Old Navy) can eat your own market share, and why you must carve out distinct lanes.The Power of Executive Buy-In: Shawna gets vulnerable about her biggest career "F-up" involving an unapproved $40,000 app at West Elm, and why you absolutely need skin in the game from your key overlords.Embracing AI: Why marketers must lean into artificial intelligence tools rather than fearing them, and how it is revolutionizing the way we work today.The Birkenstock Strategy: How "winning ugly," maintaining scarcity, and leaning unapologetically into comfort and heritage is keeping Birkenstock at the top of the footwear game.Fearless Career Growth: Why you should never stay in a miserable job just for the money, and how taking calculated risks leads to the real magic.Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

In today's episode, I sit down with entrepreneur and inventor Sylvester Raymond, founder of Piñata Digital Marketing and Signal to Sale, to talk about building technology that solves real business problems. We discuss why humility creates opportunities, how listening to experienced mentors can change the direction of a company, and the challenge of explaining complex technology in simple terms. Sylvester shares how his ad-free monetization platform evolved into Signal to Sale, a system that helps businesses identify buyers at the right moment instead of wasting time on cold prospecting. We also explore AI, predictive data, sales timing, and revenue velocity.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Some marketing ideas capture attention for a moment. The very best ones become part of culture. And you could say...that's priceless.Recorded live at the Cannes Lions International Festival of Creativity, Jim sits down with Jill Kramer, Chief Marketing and Communications Officer at Mastercard, to discuss what it's like to lead one of the world's most iconic brands. Mastercard, known globally for its “Priceless” platform and its role at the center of everyday commerce, has spent decades building trust, emotional connection, and cultural relevance across markets. After nearly a decade as Chief Marketing and Communications Officer at Accenture, where she led the company's "Let There Be Change" brand transformation, and earlier leadership roles at BBDO and DDB, Jill stepped into one of marketing's most influential positions with the responsibility of guiding Mastercard's next chapter.In this wide-ranging conversation, Jill shares her approach to earning trust as a new leader, building creative cultures where ideas can thrive, and why her philosophy of "early, ugly, often" has helped teams create better work. She also discusses how Mastercard is evolving its brand beyond payments, leaning into experiences, partnerships, and technology, and how the company is approaching AI, creator collaborations, and innovation while staying true to the timeless principles that have made it one of the most respected brands in the world.Whether you're leading a global organization or a small team, Jill offers thoughtful lessons on curiosity, creativity, change, and why the best leaders never stop learning.—This week's episode is brought to you by Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vous postez. Vous avez des vues. Mais aucun client ne signe.Dans cet épisode solo de Marketing Square, je vous livre les 7 types de contenusqui font vraiment Closer après 4 000 posts et des centaines d'entrepreneursaccompagnés chez Agence Personnelle.Pas le temps de tout écouter ? Le récap complet est dans ma newsletter :https://newsletter.carolinemignaux.comAu programme :• Les 3 types de contenus qui sabotent votre image (et que vous faites encore)• Famille 1 — Le clivant : le post que tout le monde évite qui ramène les vrais clients• Famille 2 — Les coulisses : montrez ce qui n'est pas normalement montré• Famille 3 — L'avant/après : le curiosity gap qui fait cliquer et crée la confiance• Famille 4 — Le décryptage : to-do manuscrite, infographies, quiz — l'autorité immédiate• Famille 5 — Le format signature : votre bold move qui crée la différence• Famille 6 — La levée des objections : "avant on pensait que... sauf que"• Famille 7 — Le earned media : podcasts, tribunes, collabs — la bombe atomique du reachPOUR ALLER PLUS LOIN☑ Audit de votre compte par Agence Personnelle : https://carolinemignaux.com/agence☑ Créer votre marque personnelle (le bundle) : https://carolinemignaux.com/bundle☑ Rejoindre la communauté The Square : https://www.carolinemignaux.com/communaute☑ Le récap de l'épisode dans ma newsletter Bankable! : https://newsletter.carolinemignaux.com/

Most AI initiatives stall in experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder of the AI Foundations Group, explains why organizations struggle to convert AI pilots into measurable business value. The conversation covers the foundational systems required to operationalize AI beyond experimentation, the organizational readiness gaps that undermine adoption, and how to prioritize a single high-impact focus over the next 12 months to move from testing to results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Introduction (00:12): Host Chris Cesar welcomes listeners back to Getting Granular and introduces Paid Media Analyst Connor Lom, Granular's youngest hire and a graduate of the company's mentorship program. Connor shares a bit about himself, including his love of music, marathon training, and community service. From College to Paid Media (07:15): Connor explains how he discovered Granular through a university mentorship program while pursuing degrees in marketing and data analytics. After applying to more than 200 jobs, he credits persistence, networking, and building relationships for ultimately landing his role at Granular. Breaking into the Industry (11:12): Connor reflects on entering paid media with little prior experience, what surprised him most about the industry, and how AI has quickly become both an essential tool and a source of uncertainty for new professionals. Developing Skills Through Data (14:45): Connor discusses his growing responsibilities across Google Ads, Microsoft Ads, Meta, LinkedIn, programmatic advertising, and measurement. He explains why he enjoys analytics, controlled testing, and learning just as much from unsuccessful experiments as successful ones. Why Granular Stood Out (17:59): Company culture, mentorship, collaboration, and a willingness to invest in developing talent made Granular the ideal place for Connor to begin his career. He shares why feeling supported and respected has been instrumental in his professional growth. Building Better Client Relationships (20:53): Connor explains his approach to managing client work by staying curious, asking thoughtful questions, remaining organized, and treating every client's business as if it were his own. He also emphasizes the importance of building trust through genuine relationships. The Future of Paid Media (27:35): Connor shares why both the most exciting and most concerning aspect of PPC is its constant evolution. As AI continues reshaping the industry, he believes marketers must balance embracing automation with maintaining strategic control. Words of Wisdom: Build Relationships, Not Just Applications (29:22): Connor encourages students and job seekers to spend less time submitting applications and more time connecting with professionals through informal coffee chats, certifications, and continuous learning. His advice highlights how meaningful relationships can open more doors than resumes alone. Wrap-Up (32:05): Chris thanks Connor for joining the podcast and congratulates him on checking "appear on a podcast" off his bucket list before encouraging listeners to subscribe for more conversations about paid media, PPC, and digital marketing.

AI content has collapsed the distance between bad and passable. David Ebner, President and founder of Content Workshop and Chatter AI, brings 13 years of enterprise content experience and a classically trained storytelling background to explain why differentiation now determines who wins. The conversation covers a brand story framework that positions the audience as hero rather than the founder, strategic placement of human creativity across the content workflow instead of relegating it to a final QA gate, and a content ideation model that surfaces real-time, relevance-driven topics to build audience trust—particularly in high-scrutiny YMYL verticals like cybersecurity.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

summary In this episode, James Stephan-Usypchuk, AI deal architect and founder of Solutions, shares insights on how AI is transforming deal sourcing, growth strategies, and the importance of creativity in AI development. Discover how AI can be leveraged ethically to drive strategic growth and innovation. key topics AI-driven deal origination and sourcing Growth engine systems and strategic scaling Ethical considerations in AI development Personalization and automation in sales and marketing Future trends in AI and entrepreneurship takeaways AI can originate thousands of off-market deals in a short period. Personalization in AI messaging enhances engagement and response rates. Ethical AI development is crucial to maintain trust and privacy. AI can be a magnet for the right opportunities when tuned properly. Creativity and innovation are essential for AI to solve new problems. Chapters 00:00 Introduction and Guest Background 01:16 Solutions' History and Focus 02:01 Evolution of AI in Business 03:15 AI in Deal Sourcing and Growth 04:18 How Ecliptica Uses AI for Growth 05:51 Investment and Capital Strategies 07:14 Success Stories in AI Deal Origination 10:02 Targeting the Right Opportunities 12:55 Balancing Automation and Personalization 15:41 The Role of Human Touch in AI 18:20 AI in Investor and Market Analysis 20:57 Advice for Future AI Innovators The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth. Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies.

How do you reinvent one of the world's most iconic brands without losing what made it iconic in the first place?Recorded live on the Tubi Stage at Cannes Lions, Jim sits down with Fabiola Torres, Chief Marketing Officer of Gap, to unpack one of the most compelling brand turnarounds in retail. Drawing on leadership experience at Nike, Apple, PepsiCo, and now Gap, Fabiola shares how the team rebuilt the brand by focusing on marketing fundamentals, embracing creativity, investing in culture, and reconnecting with consumers across generations.They discuss why every brand should be treated like a living persona, how partnerships with talent are built on trust rather than transactions, and why the best marketing doesn't chase relevance—it earns it.—In partnership with Tubi. Brought to you by Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Informational content is being absorbed by AI Overviews, leaving brands to compete on differentiation. David Ebner, President and Founder of Content Workshop and Chatter, draws on 13 years of content production for enterprise and cybersecurity clients to explain why brand storytelling now determines competitive advantage. He reframes brand story around audience transformation rather than founder origins, maps human creativity as a variable insertion point across the production workflow rather than a final approval gate, and outlines a trust-building content model that shifts from gated informational assets toward educational content aligned with real-time audience signals.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI content collapses the gap between passable and genuinely valuable. David Ebner, President and Founder of Content Workshop and Chatter, applies 13 years of enterprise brand storytelling across scrutinized YMYL verticals like cybersecurity to help teams differentiate at scale. The conversation covers building brand story around audience outcomes rather than founder origins, positioning human creativity as a deployable agent at multiple process gates instead of a single QA checkpoint, and shifting measurement away from sales-qualified leads toward trust-driven signals as traditional attribution paths fragment.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summer Remix: Album 8 Track 7: The Art of Creative Violence: Building Bold Brands w/ Noel CottrellAre legacy advertising holding companies sinking like the Titanic? In this episode of the Brands, Beats, and Bytes podcast, hosts DC and LT welcome creative savant and industry giant, Noel Cottrell.After building a storied career working with massive brands like Sissy Boy Jeans, Coca-Cola, and E-Trade (yes, he helped create the famous talking baby Super Bowl ads!), Noel is upending the agency model once again. He breaks down why he founded his new agency, Murder Hornet, on the principle of "creative violence"—the idea that discomfort is a catalyst for change, better work, and greater impact.Whether you are an agency veteran, a freelance creative, or a brand marketer looking for braver work, this episode is a masterclass in navigating the modern marketing landscape. Noel gets incredibly candid about his biggest career mistake, the rise of the indie agency, and exactly how his team is using AI to save clients hundreds of thousands of dollars.Key Takeaways:The Power of Creative Violence: Why playing it safe is the riskiest move a brand can make, featuring the wild origin story of the Sissy Boy Jeans campaign.Surviving the "Bloodbath": Why traditional holding companies are failing and how freelancers and indie agencies are perfectly positioned to win.The "Nest and Swarm" Model: How to build a highly flexible, future-proof agency structure.Real AI Integration: How to use AI agents to build bespoke creative teams and drastically cut production costs for clients.Owning Your F-Ups: A deeply personal lesson in leadership, ego, and the importance of professional forgiveness.Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

Most founders treat fundraising like a necessary evil — something to endure, survive, and move past so they can get back to building. Jason Fishman, founder and CEO of Digital Niche Agency, has spent a decade proving that's exactly backwards.With over 500 deals under his belt and campaigns that have collectively generated hundreds of millions in revenue and capital raised, Jason breaks down how modern founders are using regulated investment crowdfunding (Reg CF, Reg A+, and Reg D) not just to fill their bank accounts, but to build armies of shareholders, brand advocates, and strategic partners. The real asset isn't the money — it's the 20,000 investors who now want you to win and will tell everyone they know.This episode is a masterclass in treating your capital raise as a full-blown marketing campaign.Key Takeaways4:14 — How Jason discovered fundraising is a marketing exercise. Working at a social gaming company in LA, he created 75 versions of a pitch deck and saw firsthand the inefficiencies — and the upside — of a well-executed raise.7:01 — Why the warm-intro VC mindset is outdated. The traditional approach limits founders to who they know. Reg CF and Reg A+ let you target anyone — including non-accredited investors — and build a shareholder base of tens of thousands.8:48 — The planning principle most founders ignore. If you need funds in a year, start today. Fundraising isn't a sprint — it requires seeding relationships and building infrastructure long before you launch.10:48 — The traffic math behind a successful Reg CF campaign. You need 50,000–100,000 visits to an offering page to generate ~1,000 investments. Understanding digital marketing metrics — not just dollars raised — is the real measure of momentum.14:37 — Reg D vs. Reg CF vs. Reg A+ — how to choose. A clear breakdown of all three exemptions: who can invest, minimum investment levels, filing complexity, timelines, and when each makes sense for your stage.22:05 — How crowdfunding creates negotiating leverage with VCs. A graphene-industry client hit their full $5M Reg CF raise in 43 days — then used that crowd as a "waiting list" to walk away from unfavorable VC terms.23:52 — Which industries work best for community-driven raises. It's not just consumer brands. B2B companies, biotech, modular homes, and AI companies are all succeeding — what matters is a compelling market narrative.28:34 — Storytelling is the real conversion lever. The 3-1-3 method: break your pitch into 3 sentences, compress to 1 sentence, then distill to 3 words. If someone can't repeat your idea at a coffee shop, they won't invest or refer.36:55 — The #1 mistake founders make when marketing a raise. Not starting early enough — and assuming the offering page will do the work. The top 10% of deals get the majority of investments; the bottom 50% do no marketing at all.40:28 — The right vs. wrong way to use AI in your raise marketing. AI slop is rampant. The rule: don't use it unless it's better than human. AI accelerates experts — it doesn't replace them.42:47 — The future of capital formation is large crowds, fast. Prediction markets, digital communities, and A-list endorsements point toward a world where raises fill overnight — whoever builds the audience first wins.Tweetable Quotes"Twenty thousand investors isn't twenty thousand line items on a cap table. It's twenty thousand people who now want you to win — and who will tell everyone they know." — Jason Fishman"The community, the audience, is actually the most valuable part. It is a marketing exercise well beyond the funds raised." — Jason Fishman"If you fail to plan, you plan to fail. Look at fundraising as already accomplished — then figure out the steps to get there." — Jason Fishman"The fewer words used, the better. People need to be able to understand what you do so well that they feel comfortable explaining it to someone else." — Jason Fishman"AI slop is far too prevalent. Don't use it unless it's better than human — for any software, any tool, any AI." — Jason Fishman"If I scroll your offering page and the headlines don't sell me, I'm gone. It could be the most amazing company ever — but the storytelling sold you short." — Jason Fishman"Raise money like you're building a following, not begging for a bailout." — Jeff MainsSaaS Leadership Lessons1. Your investors are your first growth channel — treat them that way. The companies winning with community raises aren't just collecting capital. They're recruiting advocates. Every shareholder is a potential referral source, customer, and word-of-mouth engine. Build your raise strategy like a customer acquisition funnel, not a one-time event.2. Plan your raise 12 months before you need the money. Fundraising has a long cycle — regulatory filings, audience warming, relationship seeding. Founders who wait until they need capital have already lost the game. Start building your investor community before your runway demands it.3. The offering page is your highest-stakes landing page. Optimize it like one. You need 50,000–100,000 visits to generate ~1,000 investments. Apply e-commerce conversion thinking: glance test, bold headlines, social proof above the fold, and clear immediacy (time-limited share prices, investment bonuses). If the headlines don't convert, the product never gets a chance.4. Simplicity isn't dumbing down — it's the highest form of clarity. Use the 3-1-3 method: 3 sentences → 1 sentence → 3 words. If your investor can explain your company at a dinner table, they will. If they can't, they won't invest — and they definitely won't refer anyone. Complexity kills conversion.5. Crowdfunding creates leverage — don't give it away too early. A crowd of investors is a negotiating asset. Founders with a demonstrated ability to raise from retail investors can walk away from unfavorable VC terms and return to the crowd. This only works if you've built the infrastructure before you need the leverage.6. Diversify your capital-raise strategy the same way you diversify your marketing stack. Don't put all your eggs in one basket — not in SEO, not in one broker-dealer, not in one VC relationship. The founders who succeed build multiple traffic sources, multiple audience touchpoints, and multiple investor pipelines working simultaneously. One channel is fragility. Multiple channels are momentum.Guest Resourcesjfishman@digitalnicheagency.comdigitalnicheagency.comhttps://www.linkedin.com/in/jafishman/Episode SponsorThe Futureproof Series - https://www.youtube.com/playlist?list=PLfkXKUPZ5xuOqMPR7_gzGybncTtavyR1NThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/https://jeffmains.com/books/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter - https://twitter.com/jeffkmainsFacebook - https://www.facebook.com/thesaasguy/Instagram - https://instagram.com/jeffkmains

Great brands do more than meet a need. They transform that need into desire. But in an increasingly crowded and fragmented media landscape, how can brands earn attention, turn that attention into affection, and ultimately inspire people to act?Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this special roundtable is the first in a three-part series exploring the many dimensions of desire. Jim is joined by three marketing leaders approaching that challenge from very different industries: Manu Orssaud, Chief Marketing Officer at Duolingo;Benoit Vatere, Chief Media and Digital Commerce Officer at Liquid Death; and Oliver Walker-Jones, who leads Marketing, Communications and Brand at Joby Aviation.Together, they explore how modern brands use media to create lasting desire. Manu shares how Duolingo combines planned cultural moments with the flexibility to build stories alongside its community. The conversation explores why fun is an underrated business advantage, how brands can move quickly without chasing every cultural moment, and where AI can strengthen a company without replacing the human creativity behind great marketing. —This week's episode is brought to you by Havas and Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI-driven content decisions increasingly prioritize efficiency over values. David Ebner, founder of Content Workshop, examines why brands cutting teams for "AI efficiency" undermine the very productivity gains they claim to pursue. The conversation covers developing a defensible brand point of view, distinguishing values-aligned decisions from purely cost-driven ones, and reframing AI as a multiplier that scales human capacity rather than replaces it.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

**AI for Sales Podcast: Unlocking Customer Expectations and Human Trust with John Hetherington**Join us in this episode as John Hetherington, AI strategist and technology leader from Calgary, shares insights into how AI is transforming customer experience, the importance of human touch, and the future of AI-driven workflows. Discover practical advice on balancing automation with personal interactions and learn about emerging AI tools shaping sales strategies. Main topics include: How AI elevates customer expectations and enhances experiences The role of personal storytelling and individualism in sales success Using AI to streamline processes and identify new opportunities Addressing misconceptions and ethical considerations of AI Balancing automation with human relationship building The future of agentic AI and workflow management tools Developing skills for prompt engineering and AI mastery Timestamps: 00:00 - Welcome & introduction to John Hetherington and AI for Sales 00:29 - John's background: from UK to helping CFOs and CIOs accelerate growth 01:33 - The journey of sales roles from BDR to leadership 02:47 - Impact of AI on customer experience and expectations 03:29 - Raising the bar in customer service through AI 04:23 - Moving beyond information to insights and personalized experiences 05:09 - The importance of personal stories and individualism in sales 05:50 - Success stories and ROI examples of AI in customer engagement 06:33 - How AI saves time but requires strategic application 07:02 - AI's role in collaborative planning and customer empowerment 08:03 - Using AI for rapid research and list-building in government and public sector projects 08:56 - Risks of AI-driven outreach flooding inboxes and maintaining quality 09:47 - Common misconceptions about AI's impact on jobs and tasks 10:06 - The real question: how humans can leverage AI to do better work 11:17 - Repositioning sales and marketing as value sharing, not just selling 12:04 - Balancing personal touch with AI-driven automation 14:25 - Trust building through face-to-face and meaningful interactions 15:55 - Relationship nurturing and long-term engagement 18:23 - Falling in love with the customer's problem rather than the solution 20:40 - Emotional decision-making in high-stakes, personalized sales 21:07 - Emerging AI trends: agentic AI and workflow orchestration 22:55 - Practical first steps: choosing one AI tool and learning it deeply 23:49 - Developing skills in prompt engineering and asking the right questions 24:52 - Treating AI as a new team member: training, supervising, and inspecting 25:38 - Final advice for mastering AI and maintaining human trust Twitter Stay tuned for more insights on integrating AI into sales and customer success strategies! The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth. Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies.

Content Workshop is a content marketing agency that helps organizations demonstrate their expertise and rise in the SERPs. We do this through brand storytelling across all formats - ebooks, reports, web pages, videos, explainers… anything that carries your story to your audience.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview With Aarron Spinley, Director at the Field Bell Institute and Author of "The Customering Method." Aarron discusses his belief that customer management deserves its own discipline as part of marketing, that understanding customer needs is the foundation of sales, and why popular metrics can be misleading. Key topics include:- Why you should "learn the asset versus learn instead of the measures"- The need to focus on "unnatural churn"- The difference between automation and serviceTune in to hear why he's not fully on board with NPS and a story about "trendy rabbit holes." ⏱️ Chapters00:00 - Introduction to CMO Confidential and Guest Aarron Spinley01:23 - Defining Customer Experience and "Customering"04:35 - Limitations of Marketing Concepts and Survey Data in Customer Management06:53 - Drivers of Customer Loyalty vs. Net Promoter Score (NPS)10:11 - The Relationship Between Customer Satisfaction and Loyalty in Banking12:30 - The Correct Sequence of Customer Management: Asset, System, Measurement13:59 - Market Orientation vs. Sales Orientation within a Customer Base27:28 - What Effective Customer Interaction Looks Like30:02 - The Role of AI and Centralized Decisioning/Orchestration32:52 - Career Advice: Focus on Fundamentals Over Tools34:36 - Conclusion and Closing RemarksSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On s'entraîne physiquement. On soigne son alimentation. On optimise son sommeil.Mais nos émotions ? On les subit.Dans cet épisode de Marketing Square, je reçois Astrid Deballon - autrice d'Aligné(e), créatrice du Fitness Neuro-Émotionnel et voix suivie par 850 000 personnes.Depuis 15 ans, elle accompagne les dirigeants et entrepreneurs avec une conviction :le plus grand gâchis, c'est de réussir en se perdant soi-même.Pas le temps de tout écouter ? Le récap complet est dans ma newsletter :https://newsletter.carolinemignaux.comAu programme :• Pourquoi les émotions sont un levier de performance (pas une faiblesse)• Les deux profils de dirigeants : hypersensible vs machine imperméable• Le corps émotionnel : comment l'entraîner comme un muscle• La roue de vie en 8 dimensions pour trouver son axe d'alignement• La méthode de décision à 8/10 (désir / bien-être / certitude / vision)• Comment réduire l'oscillation émotionnelle en 5 à 15 min/jour• L'exercice d'amour de soi fait en direct avec CarolineMERCI HISCOXQuand on est indépendant, une erreur, un oubli ou un client mécontent peut devenir une ruine. Hiscox est l'assureur spécialiste des indés et des TPE depuis +30 ans.Dommages causés chez le clientFautes professionnellesManquements contractuelsSouscription simple et rapide, 100 % en ligne : https://linktw.in/GitsRdPOUR ALLER PLUS LOIN☑ Audit de votre compte par Agence Personnelle : https://carolinemignaux.com/agence☑ Créer votre marque personnelle (le bundle) : https://carolinemignaux.com/bundle☑ Rejoindre la communauté The Square : https://www.carolinemignaux.com/communaute☑ Le récap de l'épisode dans ma newsletter Bankable! : https://newsletter.carolinemignaux.com/

Feel like the internet is constantly telling you your marketing is out of date? You aren't alone. This week on Digital Marketing from the Coalface, David and Julie are talking about the exhaustion of "marketing FOMO" and how tech and engineering leaders can focus on the foundations instead of chasing the next shiny object. We get into the classic debate: should you specialise or generalise? Is niching down a massive risk, or is it the absolute best way to land great clients who actually get what you do? We're also blocking out the SEO noise to talk about what actually matters with meta descriptions right now (spoiler: please stop using them as a sales pitch). Finally, Julie shares a crazy story about how she accidentally coded a custom app using Claude (despite having zero programming experience) and David explains why moving AI out of the chat window and into your actual daily tools will make your life a whole lot easier. If you're a busy decision-maker who just wants straight-talking marketing insights, this one is for you. Grab a coffee and hit play!

AI content collapses the gap between passable and good. David Ebner, President and Founder of Content Workshop and Chatter, brings 13 years of enterprise content strategy across high-stakes verticals like cybersecurity to explain why brand storytelling now separates differentiated brands from homogenized AI output. Learn how to define brand story as audience transformation rather than origin narrative, where to insert human creativity as discrete process gates rather than a single QA checkpoint, and how to structure through-line messaging across multiple buyer Personas in complex enterprise decision trees. Ebner also unpacks why trust—not sales-qualified leads—should anchor content measurement as recency-driven LLM experiences reward brands publishing against real-time audience relevance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

00:00 Introduction to Stefan Bajayo and VibeLogic 01:52 The Evolution of SEO and AI's Impact 05:35 Understanding Web Presence Intelligence 09:35 The Challenges of SEO in Large Organizations 12:53 The Shift in Content Strategy and Customer Understanding 16:43 The Role of AI in Content Creation and Consumer Trust 20:50 Navigating the Noise: The Future of AI and Marketing 24:25 Actionable Insights for Businesses 27:49 Conclusion and Final Thoughts resources VibeLogic - https://viblogic.com LinkedIn - Stephan Bajaio - https://linkedin.com/in/stephanbajaio guest links LinkedIn - https://linkedin.com/in/stephanbajaio Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jeremy Packee and Emily Anderson break down June's biggest paid media updates, including Google's AI Max delay, new Smart Bidding controls, OpenAI's expanding advertising platform, and Meta's latest AI creative tools. They also discuss Reddit's growing role in product discovery, new Google Analytics reporting features, and what these changes mean for advertisers navigating an increasingly AI-driven landscape. As always, the conversation focuses on separating platform hype from practical strategies marketers can apply today. Episode Highlights Biggest Relief Google delayed the automatic migration from Dynamic Search Ads to AI Max until February 2027, giving advertisers more time to test AI Max before the transition becomes mandatory. Most Significant Change Google's Smart Bidding updates will optimize more aggressively toward target CPA and target ROAS goals for budget-limited campaigns, potentially changing how advertisers approach bidding strategies. Platform to Watch OpenAI continues expanding its Ads Manager with product feed campaigns, signaling that ChatGPT is becoming an increasingly viable advertising channel for e-commerce brands. Creative Reality Check Meta introduced new AI-powered creative tools and brand memory features, but advertisers should continue reviewing AI-generated assets carefully before publishing. Reporting Win Google Analytics introduced cleaner source grouping and additional reporting integrations, making attribution and campaign analysis easier to manage. Other Platform Updates • AI Max remains the default option for new Google Search campaigns • Google expanded Smart Bidding Exploration and introduced Promotion Mode for seasonal campaigns • Reddit launched new community-powered shopping ads and AI-assisted ad creation tools • Google added attributed brand searches and Shorts engagement metrics for YouTube campaigns • Microsoft introduced Product Explorer within Merchant Center • Google is testing a "Strongest Match" label on search ads • Google Analytics now integrates directly with Google Business Profiles • Amazon introduced Sponsored Brands Gallery for richer branded shopping experiences • Triple Whale added AI visibility reporting for e-commerce brands Final Take June's updates reinforce a trend we've been watching all year: AI is becoming the default across nearly every advertising platform. While these new tools offer more automation and efficiency, advertisers still need strong measurement, clean data, and human oversight to ensure AI is driving real business results—not just platform metrics. Follow The Click Brief for fast, no-fluff performance marketing updates. Visit The Click Brief blog for more in-depth analysis and updates from June

Speaker representation remains a persistent gap in search industry events. Sophie Logan, Community and Editorial Manager at Brighton and HERO Conference, curates event agendas and identifies a critical supply-side problem: qualified female and non-binary practitioners aren't pitching to speak. She examines how conference agendas depend on inbound speaker pitches, why the visibility gap extends across stages, LinkedIn, and industry blogs, and what expanding representation could look like heading into 2026 and beyond.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Community involvement remains an underleveraged career accelerator for SEOs. Sophie Logan, Community and Editorial Manager at BrightonSEO and Hero Conference, shares how practitioners can build visibility and authority through conference participation. The conversation covers positioning speaker submissions for 2026 selection, integrating AI as a discussion layer rather than a standalone topic, and structuring editorial contributions to expand professional reach across the search community.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most conference attendees leave without a clear takeaway plan. Sophie Logan, Community and Editorial Manager at Brighton and Hero Conference, shares how first-time attendees can structure their approach for maximum value. Learn how to build a session-mapping strategy against the agenda, prioritize panels and topics aligned to your objectives, and schedule deliberate breaks to sustain focus and retention across a full conference day.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summer Remix: Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige YoungWhat's happening Brand Nerds?! We're happily joined by special guest Paige Young, Chief Communications Officer @ ServiceNow. For the Brand Nerds striving for that C-suite position, this episode will be a real treat. Paige humbly shares her triumphs and lessons throughout her exceptional career. Here are a few key takeaways from the episode:Model the behavior you want to see.Feedback is a valuable opportunity to growSpeak Truth to PowerSimply - Be You. Be Kind. Be Badass.NOTES:Connect with PaigePaige Young | LinkedInStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Sara Hirsh Bordo is a 15-time award-winning filmmaker and Founder/CEO of Women Rising®, named "One of the Most Innovative, Interesting, and Purpose-Driven Women-Led Startups to Watch” by Inc. Magazine.  She is currently directing short documentary films for Toyota and ESPN Women, and most recently executive producer of ConnectHer International Film Festival, consulting director for the Gates Foundation PitchFest Program, and the author and researcher behind the first proprietary quantitative survey at the intersection of female empowerment and health, Autoimmunity and the Good Girls™.  Sara previously held positions in media and entertainment, including Executive Director of Interactive Marketing at Paramount Pictures, VP of Digital Marketing at MGM Studios, and CEO and Co-Founder of NowLive.  Autoimmunity and the Good Girls: How Permission to Put Ourselves First Has the Power to Keep Us Well is her first book.  To learn more about Sara Hirsh Bordo: Instagram: @sarahirshbordo . . . . This episode used the following music: Time to Shine by tubebackr & Popsicles https://soundcloud.com/tubebackr https://soundcloud.com/popsiclesmusic Creative Commons — Attribution-NoDerivs 3.0 Unported — CC BY-ND 3.0 Free Download / Stream: https://www.audiolibrary.com.co/tubebackr-and-popsicles/time-to-shine Music promoted by Audio Library https://youtu.be/Cvbjhx6X4ZY

Artificial intelligence is reshaping marketing at a pace unlike anything we've seen since the birth of digital. But as today's guests remind us, the fundamentals of great marketing haven't changed.Recorded live at the Infillion Café during Cannes Lions 2026, Jim sits down with Marie Gulin-Merle, Global Vice President of Ads & Commerce Marketing at Google, and Anda Gansca, Co-Founder and CEO of Knotch.Marie has spent her career leading marketing for some of the world's most iconic brands, including L'Oréal, Calvin Klein, and PVH, before joining Google to help shape the future of advertising, commerce, and AI-powered marketing on a global scale.Anda founded Knotch more than a decade ago with a vision of making digital experiences more personalized and measurable. Today, Knotch helps many of the world's leading brands optimize content performance and customer experience, and Anda has become one of the industry's leading voices on the intersection of marketing, data, and AI.Just days before this conversation, Google and Knotch announced the launch of ACE (Agentic Content Engine), a new AI-powered experience platform built with Google Cloud, Vertex AI, and Gemini. Designed for the emerging "AI-native consumer," ACE enables brands to create dynamic, personalized digital experiences that adapt in real time to each customer's needs.Together, Jim, Marie, and Anda explore what this next era of marketing means for brands, why relevance has become the industry's most valuable currency, how AI can amplify rather than replace creativity, and why the future belongs to marketers who can unite technology, data, and human insight to create better customer experiences.—This week's episode is brought to you by Knotch and Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Conference programming faces AI-topic saturation heading into 2026. Sophie Logan, Community and Editorial Manager at Brighton SEO and Hero Conference, brings a front-row perspective on what practitioners actually want from session content. Learn why standalone AI talks are losing relevance, how to integrate AI naturally across broader strategic discussions, and what conference attendees are signaling about the maturation of AI in search.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this solo episode, Danny Gavin reveals how he automated his Google Ads Search Query Report process using Claude Cowork and Windsor.ai, eliminating the 3-4 hours per account it previously took to complete manually. The system pulls live metrics, merges them by keyword and ad group, and outputs a structured Excel file with an ad group summary, KPI-focused observations, and pre-populated negative keywords. It's a must-listen for those looking to systematize time-consuming account analyses and free up time to tackle other tasks. Episode Highlights:Search query reports are one of the highest-leverage tasks in Google Ads management, and doing this job manually can eat up three to four hours of work per account per cycle.Danny shares how he connected Claude Cowork to live Google Ads data through Windsor.ai and turned Optidge's entire SQR methodology into a repeatable automation.He shares what the six-tab Excel output actually contains, including auto-generated observations, pre-populated negatives, and an ad group summary that flags structural problems before anyone looks at individual search terms.The 80/20 split: See what Claude handles automatically versus where human judgment still makes the final call.This episode gives four practical lessons for building AI automations in an agency context, from documenting your process first to understanding why the ROI compounds over time.Episode Links: Digital Marketing Mentor PodcastDanny Gavin on LinkedInOptidgeClaude Cowork Windsor.ai Send us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

What if the secret to growing on social media isn't chasing trends—but becoming more authentically yourself? In this special live conversation from the She Believed She Could™ Summit, Allison Walsh sits down with three of today's most influential digital creators—Noelle Schnacky, Ella Schnacky, and Kristin Schnacky—to unpack what it really takes to build a personal brand that creates lasting impact. With millions of followers across TikTok, Instagram, YouTube, and beyond, the Schnacky sisters have built thriving online communities rooted in authenticity, faith, purpose, and genuine connection. In this candid conversation, they pull back the curtain on the strategies that have fueled their growth, the lessons they've learned along the way, and why staying true to your values will always outperform chasing the algorithm. Whether you're an entrepreneur, creator, speaker, nonprofit leader, coach, or simply someone looking to show up more confidently online, this episode is packed with practical, actionable advice to help you grow your audience, strengthen your personal brand, and create content that truly resonates. In this episode, you'll learn: How to discover your authentic voice and stand out online without pretending to be someone you're not Why knowing your identity matters more than chasing algorithms How vulnerability creates meaningful connection and builds loyal communities The importance of consistency and realistic content planning How to identify your niche and create content people actually want to follow The role of storytelling in growing an engaged audience How to use social media insights to guide your content strategy Why engagement and transformation matter more than vanity metrics Tips for repurposing content across multiple platforms How to avoid creator burnout through batching and scheduling Best practices for Reels, TikTok, YouTube Shorts, and cross-platform growth Ways creators monetize their platforms through brand partnerships, affiliate marketing, live streaming, and YouTube How to protect your personal brand by saying "no" to opportunities that aren't aligned with your values Memorable Takeaways "Behind every like, view, and follow is a real person." "What you feed grows. What you starve dies." "You don't have to share everything, but your story is often what creates the deepest connection." "Success isn't measured by followers. It's measured by transformation." Meet Our Guests Noelle Schnacky is a speaker, content creator, and former Miss Florida's Teen who is passionate about helping the next generation embrace authentic confidence, build meaningful connections, and use their platforms to create purpose-driven influence. Ella Schnacky is a Grammy-nominated singer, songwriter, and digital creator whose music and online presence have inspired millions around the world. Through faith-filled storytelling and creative expression, she encourages others to lead with authenticity and use their gifts to make a lasting impact. Kristin Schnacky is a content creator, entrepreneur, and speaker who has cultivated a thriving online community rooted in faith, family, relationships, and honest storytelling. Through her relatable content and genuine transparency, she empowers others to build meaningful connections and live with authenticity. Whether you're building a business, growing a personal brand, or simply looking to make a greater impact online, this conversation will inspire you to lead with purpose, show up authentically, and build a community that lasts. --- Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

Industry connection drives measurable career and skill growth. Sophie Logan of Rough Agenda brings hands-on experience organizing SEO conferences and building practitioner communities that translate networking into professional advancement. The conversation covers strategic frameworks for maximizing conference ROI—including agenda prioritization and session mapping—alongside practical approaches to structuring event time for both learning and sustainable engagement.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Artificial intelligence has evolved quickly, and so has the way it supports digital advertising. In this episode of the Hit Record Podcast, Meredith Olmstead and Ida Burr revisit one of our most popular AI discussions to share what's changed over the past two years. From reporting and campaign optimization to compliance and conversion tracking, they explore practical ways banks and credit unions can use AI to work smarter while keeping strategy firmly in human handsKey Takeaways:1.  AI helps you work smarter, not harder.AI can quickly analyze campaign data, identify trends, and surface insights so marketers can spend less time on reporting and more time improving results.2.  Better data leads to better ads.  Strong reporting and conversion tracking help AI optimize campaigns, improve targeting, and drive more meaningful results over time3. People still power great marketing. AI is a powerful tool, but strategy, creativity, and human expertise are what turn good digital ads into great ones.

This week on CMO Confidential, we are revisiting one of our favorite conversations with Rob Ward from January of 2026.A CMO Confidential Interview with Rob Ward, co-founder and General Partner of Meritech Capital, a top Silicon Valley venture firm. Rob shares his take on what he calls a "super terrifying and exciting time" and provides perspective on AI receiving the most capital of any technology in history, the "durability of revenue" and how quickly start-ups are now reaching $100 million in revenue. Key topics include: why VC's focus on growth vs. profitability; the risks associated with massive long-term capital investment; why marketers should pick a "trusted advisor" as their AI partner; and why your data strategy needs "context. Tune in to hear how Astronomer handled the "Coldplay Concert Incident" which immediately became a PR classic and the "VC Foie Gras Effect."What happens when a top venture capitalist pulls back the curtain on AI, valuations, hype cycles, and what's actually working?In this episode of CMO Confidential, host Mike Linton sits down with Rob Ward, Co-Founder and General Partner at Metech Capital, to unpack the realities behind the AI boom. Rob has spent more than 26 years investing in category-defining companies like Facebook (Meta), Snowflake, NetSuite, Zipcar, and Cloudera — and he brings a rare, grounded perspective to today's AI frenzy.Together, they explore: • Why AI adoption is still early — despite explosive growth • The real risks behind inflated valuations and “AI-washing” • How VC decision-making changes during platform shifts • What marketers and executives should actually look for when choosing AI partners • Why data strategy, change management, and trust matter more than tools • What layoffs, productivity, and the future of work really look like beneath the headlines • A masterclass in crisis communications, featuring Ryan Reynolds, Gwyneth Paltrow, and ColdplayIf you're a CMO, CEO, board member, founder, or agency leader trying to make sense of AI without getting swept up in the hype — this is a must-listen conversation.⸻Chapter Markers00:00 – Welcome to CMO Confidential00:19 – Introducing Rob Ward and today's AI conversation01:13 – Where we really are in AI adoption02:26 – Explosive AI growth: what's real vs hype03:35 – Why enterprise AI adoption is still a slog04:37 – Vendor spend, hyperscalers, and the trillion-dollar buildout06:12 – Is this an AI bubble? Public vs private market realities07:20 – Accelerating investment rounds and lack of diligence08:12 – AI-washing and durability of AI businesses09:46 – Proof-of-concepts, switching costs, and fragile loyalty10:55 – Big Tech vs startups: why this cycle is different11:40 – Why VCs chase platform shifts despite the risks13:05 – How AI is changing profitability and headcount math16:11 – “FOGRA” investing and capital distortion17:00 – Circular investing and data-center risk18:23 – Data centers, GPUs, and betting on the wrong future19:38 – Credit default swaps and financial warning signs21:45 – How executives should choose AI vendors22:58 – Change management and why culture matters most24:09 – Why data strategy is the real AI strategy26:36 – “Frequently wrong, never in doubt” and AI hallucinations27:01 – Practical AI use cases for marketers30:00 – Layoffs, productivity, and what's really happening to jobs33:05 – The best questions to spot real AI fluency35:00 – AI safety, geopolitics, and long-term risks36:38 – Crisis management masterclass: Astronomer, Coldplay & Ryan Reynolds39:58 – Final advice and closing thoughts⸻Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI adoption is reshaping how SEO professionals learn and connect. Sophie Logan of Rough Agenda brings deep expertise in building search communities and orchestrating industry events that drive real practitioner value. The conversation covers structuring conference attendance for maximum ROI, from agenda mapping and session prioritization to strategic networking, and why in-person community connection becomes more critical as AI transforms the search landscape.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Wonderful World of Wine (WWW) Episode 319 Hosts Kim Simone and Mark Lenzi exploring all things wine with you! Wine Digital Marketing With Molly Bossardt In this episode of The Wonderful World of Wine (WWW), hosts Kim and Mark sit down with Molly Bossardt of Bread & Butter Digital Marketing to pull back the curtain on the complex and rapidly evolving world of wine marketing. If you think digital marketing is just posting a photo of a bottle on Instagram, prepare to be amazed. Molly shares her extensive background in the industry and dives deep into the intricate components that drive successful digital strategies today. In this episode, we discuss: The "Snob Problem": A breakdown of Molly's viral article, “The Wine World Has A Snob Problem,” and why accessibility is the key to the industry's future. Generational Shifts: How different age groups perceive wine and why a "one-size-fits-all" marketing approach is failing. The Power of the Story: Why the narrative behind the label is often more important than the technical specs of the liquid inside. Influencers vs. Marketing: The distinct roles of wine influencers and professional digital marketing, and how they can coexist. The Adaptation Challenge: Why wine will endure, but only if marketing tactics adapt to modern consumer behavior. Digital Tools & Trends: The current status of email marketing, the effectiveness of various social media platforms, and what many people—and AI—get wrong about wine communication. From the technical nuances to the emotional heartbeat of brand storytelling, this conversation proves that there is a lot more to wine marketing than meets the eye. Listen now to discover how the wine world is finally finding its digital voice. Explore more from Molly: www.breadandbutterdigitalmarketing.com Cheers

AL #005 You can't just launch something awesome, mention it once, and expect people to buy into it. If you want a chance to serve, you have to sell! These last sixty days, we've taken the SPI Community to the ultimate level and grown by a whopping 68%! That's bananas! But even though building a learning experience around Pat's Superfans System was a game-changer, we still had to get the word out there. So, how did we attract and retain hundreds of new members? Y'all, listen in on today's AskLiz episode because I'm spilling the beans about every step in our big marketing push! I came in as the new SPI Director of Community at just the right time to boost Pat's original vision. I'll share our tripwire sales page strategy, why we're using trials and limited-time offers to beat subscription fatigue, how we're showing up every day to deliver on our marketing promises, and more! Show notes and a special 50% off SPI Community discount at SmartPassiveIncome.com/al005.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Agent adoption is outpacing governance frameworks across search. Danny Goodwin, Editorial Director of Search Engine Land and SMX, brings editorial oversight spanning SEO, PPC, and AI search to the question of how marketers should manage autonomous agents. The conversation examines treating agents as proxies for human intent rather than standalone technology, separating genuine capability from current overhype, and why slow industry adoption creates both risk and competitive opportunity.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Just days before Supergirl hit theaters—and as Ulta Beauty launched its ambitious partnership with Warner Bros. to bring the film to life through an immersive, 360-degree campaign—Kelly Mahoney sat down with Jim Stengel to discuss one of the biggest transformations happening in marketing today.Kelly is the Chief Marketing Officer of Ulta Beauty, the nation's largest beauty retailer, with more than 1,400 stores, over $11 billion in annual revenue, and a loyalty program serving more than 47 million members. After more than a decade helping build Ulta's growth strategy and industry-leading loyalty ecosystem, she's now leading the brand into its next chapter.In this conversation, Kelly shares how Ulta is creating deeper emotional connections with consumers through purpose, creativity, AI-powered personalization, and culture-defining partnerships. She also discusses her unconventional path to the CMO role, what she learned from the late Shelley Haus, how she's building a high-performing marketing culture, and why the future of beauty is rooted in trust, wellness, and human connection.Recorded during the Cannes Lions International Festival of Creativity, this conversation took place aboard a yacht in the sunny South of France, thanks to our partners at Beanstalk and AppLovin.—Episode brought to you by Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it take to leave a successful career, bet on yourself, and build a multi-seven-figure business from scratch? In this inspiring episode of the She Believed She Could™ Podcast, Allison Walsh sits down with Katie Love, Founder and CEO of Love Social Media, to talk about entrepreneurship, personal branding, social media marketing, and creating a business that supports the life you truly want. Before becoming a sought-after social media strategist, Katie was an NBC News reporter covering presidential elections, natural disasters, and major national stories. Despite achieving her lifelong career goal, she realized she was unfulfilled and decided to take a leap of faith into entrepreneurship. What started with zero clients, zero funding, and plenty of uncertainty eventually grew into a multi-seven-figure women-led agency serving hundreds of brands. Katie shares the lessons she learned while building her business during some of life's biggest transitions—including becoming a mother, navigating the challenges of entrepreneurship during the pandemic, and creating a non-traditional family dynamic that allowed her husband to become a stay-at-home dad. Together, Allison and Katie dive into the power of founder-led brands, why authenticity is outperforming polished content, and how business owners can leverage social media to build trust, authority, and meaningful connections with their audience. You'll also learn practical strategies for creating engaging content, improving visibility online, understanding platform selection, increasing engagement, and turning your expertise into business growth. Whether you're building a personal brand, growing a business, or looking for the confidence to take the next step toward your goals, this conversation will leave you inspired to show up, be seen, and believe in what's possible. What You'll Learn in This Episode: How Katie Love built a multi-seven-figure agency after leaving her career in broadcast journalism Why founder-led brands are winning and how personal branding drives business growth The social media strategies that turn content into credibility, trust, and revenue How to create authentic content that stands out in a crowded digital landscape Katie's top tips for increasing engagement, visibility, and audience connection The content mistakes most entrepreneurs make—and what to do instead Why saves, shares, and community-building matter more than vanity metrics How to overcome fear, show up confidently online, and become the face of your brand Lessons on scaling a business, leading a team, and creating a life aligned with your values The mindset shifts that helped Katie navigate entrepreneurship, motherhood, and massive growth This episode is sponsored by AdventHealth for Women. Learn more about their Women's Health Navigation Team and how they're making healthcare simpler for women and their families at AdventHealthForWomen.com. Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

In today's episode, Ana Xavier talks about how podcasting can be a great channel to engage with and build a loyal tribe of listeners, and what you need to get it right in the beginning.   WHAT TO LISTEN FOR   How to create your ideal listener profile  What it means to build your own tribe How to approach your listeners Basics of starting a podcast 3 Tips to setup a microphone correctly   RESOURCES/LINKS MENTIONED Resources for Podcasters  Audio Technica ATR2100  Shure SM7B    ABOUT ANA XAVIER   Ana created The Podcast Space in January 2020. Her mission is to work with the podcaster who supports the betterment of others and their common communities. With a bachelors' Degree in Sciences of Communication and specialized in Journalism, Ana has spent the last 10 years working in Podcasting, Radio and Internet Broadcasting, and Digital Marketing  in Portugal, London, UK, now Dallas, TX. Ana has launched, produced or supported over 35+ Podcasts with one single goal in mind: to empower hosts to be better and to create a show that provides value to their tribe. Ana provides in-person and online support in Podcast Strategy, Audio Editing, Podcast Distribution, Podcast Digital Marketing Services, Coaching and Consulting.   CONNECT WITH ANA   Website: The Podcast Space Instagram: @thepodcastspace Facebook: The Podcast Space   CONNECT WITH US Thinking about creating and growing your own podcast but not sure where to start? Visit GrowYourShow.com and Schedule a call with Adam A. Adams!  

What if the most common point of failure in your digital customer experience: the 'no results found' page, could become your greatest opportunity for conversion and discovery?Agility requires not just adopting new technologies, but fundamentally rethinking core customer interactions, like search, that have remained static for far too long. It demands a shift from rigid rules to responsive, intelligent systems that learn from and adapt to customer intent in real time.Today, we're going to talk about the evolution of on-site search. For years, it's been a functional, yet often frustrating, utility for customers. But with advancements in AI, it's transforming from a simple keyword-matching tool into a conversational discovery engine that can anticipate intent and drive a more intelligent customer experience.To help me discuss this topic, I'd like to welcome Nitin Mangtani, GM and EVP of Agentforce Commerce at Salesforce.About Nitin MangtaniAbout Nitin MangtaniI am EVP & GM at Salesforce leading the Commerce Cloud and Retail Cloud team. Joined Salesforce executive team with the acquisition of PredictSpring in Sep 2024.I was Founder & CEO at PredictSpring, a leader in the Modern POS space. I led the company as CEO from the founding in my garage to raising $32M from top tier VC's. Acquired amazing customers and delivered high value to global brands from Crate & Barrel, CB2, Under Armour, Janie & Jack, Bouclair, SuitSupply, Orvis, Steve Madden, Deciem (Estee Lauder), LoveSac and others. Maintained highest capital efficiency and delivered top quartile returns to employee's and investors. Salesforce acquired PredictSpring in Sep 2024.Prior to founding PredictSpring, I was a Group Product Manager at Google. During my 7 years at Google, I led strategic initiatives including Google Shopping and scaling the product to hundreds of thousands of merchants in 40 countries. I also Co-led the Google Adwords - Offer Extensions team and Founded Google Apps Search product.Nitin Mangtani on LinkedIn: https://www.linkedin.com/in/nitinmangtani/Nitin Mangtani on LinkedIn: https://www.linkedin.com/in/nitinmangtani/---------- Resources ----------Salesforce: https://www.salesforce.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Most leaders think about AI as a tool to analyze data or assist with tasks. But what happens when your AI becomes an autonomous agent, not just providing insights but actively orchestrating complex processes on its own?Today, we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and, we're going to talk about moving AI from a theoretical concept to a practical, value-driving reality. Specifically, we'll explore:- The transition from predictive AI to agentic AI, and what that means for orchestrating complex customer journeys.- The architectural and data foundations required to successfully deploy autonomous AI agents at an enterprise scale.- How this approach enables a new level of proactive, personalized engagement that improves outcomes and drives business value.To help me discuss this topic, I'd like to welcome Richard Rutkowski, Director of Product and Technology at enGen.About Richard RutkowskiRichard Rutkowski is Director of Product and Technology at enGen, where he leads the development of clinical care management solutions designed to improve patient outcomes, streamline administrative processes, and reduce healthcare costs. With a background in computer systems technology and expertise in product strategy, agile methodologies, and technology leadership, Richard works across cross-functional teams to develop and scale innovative solutions that address complex healthcare challenges. enGen is the technology, operations, and services company of Highmark Health, one of the largest integrated health organizations in the United States. The company provides technology, data, and business solutions that help health plans, providers, and care teams modernize operations, improve efficiency, and enhance healthcare experiences. enGen focuses on leveraging emerging technologies, including AI and automation, to simplify complex healthcare processes and drive better outcomes across the healthcare ecosystem.Richard Rutkowski on LinkedIn: https://www.linkedin.com/in/richard-rutkowski-35063410a/---------- Resources ----------enGen: https://goengen.com/Pega provides the leading AI-powered platform for enterprise transformation. The world's most influential organizations trust Pega's technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega's scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Learn more at Pega.comWe're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if the biggest barrier to your company's transformation isn't your legacy technology, but your legacy thinking about it?Today, we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and, we're going to talk about the immense challenge and opportunity of enterprise modernization. Specifically, we'll cover:- Translating a massive technology initiative into tangible improvements in the customer and partner experience.- The practical steps required to make an enterprise 'AI-ready' by bridging the gap between legacy systems and modern cloud platforms.- How transforming core operations can directly enable marketing and product teams to accelerate speed-to-market.To help me discuss this topic, I'd like to welcome Shelia Anderson, EVP Chief Information & Digital Officer at Unum.About Shelia AndersonShelia Anderson is Executive Vice President and Chief Information and Digital Officer at Unum, where she leads the company's technology and digital strategy. A four-time CIO with more than 25 years of technology leadership experience, Shelia has built a reputation for driving large-scale business transformation through cloud migration, AI adoption, digital modernization, and agile operating models. Prior to joining Unum in 2025, she served as Chief Information Officer at Aflac, where she led enterprise technology strategy, customer experience transformation, and AI-driven innovation initiatives. Throughout her career, Shelia has been recognized as one of the industry's leading technology executives, including recognition among the Top 100 Women in FinTech.Unum is a leading provider of workplace benefits and insurance products, serving millions of customers through disability, life, accident, critical illness, and supplemental health insurance offerings. The company works with employers across the United States and United Kingdom to provide financial protection and income replacement benefits that help individuals and families navigate life's unexpected challenges. In recent years, Unum has invested heavily in digital transformation, cloud modernization, automation, and AI initiatives designed to improve customer experiences, streamline operations, and accelerate innovation across the business.Shelia Anderson on LinkedIn: https://www.linkedin.com/in/sheliaanderson/---------- Resources ----------Unum: https://www.unum.com/Pega provides the leading AI-powered platform for enterprise transformation. The world's most influential organizations trust Pega's technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega's scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Learn more at Pega.comWe're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com Hosted on Acast. See acast.com/privacy for more information.