Podcasts about Digital marketing

A repeated theme on this show is the goal of a well-lived life, and one of the ways Jim aims to live well is through working out. Moving your body, building strength, and finding balance are essential to living fully. Our guest this week on The CMO Podcast is helping millions of people do exactly that through one of the most ambitious brand transformations in the industry.Nicholas “Nic” Berglund is the Senior Vice President and Chief Creative Officer of Life Time, the company redefining what it means to be a fitness brand. Under Nic's creative leadership, Life Time has evolved from a gym chain into a “luxury wellness country club,” with more than 225 destinations across North America and a market cap near $3 billion. Before joining Life Time, Nic shaped campaigns for major brands like Cadillac, PepsiCo, and Gap, and even launched his own wellness venture. So tune in for our final episode captured at the Best Buy Studios, where Jim chats with a creative leader who starts the day off with a good workout. ---This week's episode is brought to you by Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training How are you preparing your clients to start thinking about AI as part of their SEO strategy? Are you educating them on what they can expect now that the landscape is changing with AI optimization? As an agency, you should be starting these conversations because you can be sure your clients are already thinking about AI, even if they still don't understand its applications for how clients will get to their content. Artificial intelligence isn't just changing how people find information, it's rewriting the rules of search altogether. Today's featured guest is already running AI audits for his clients; he thinks all agency owners should be doing this. He'll unpack what AI optimization really means for agencies, marketers, and business owners who've lived and breathed SEO for decades. Vishal Mahida is the Director of Digital Marketing at E2M Solutions, where he helps over 100 agencies scale their SEO and digital marketing operations. With a 40+ person team specializing in SEO, PPC, and operations support, Vishal works directly with agencies on systems that drive measurable growth and keep them ahead of major shifts in the industry. In this episode, we'll discuss: SEO vs. AI Optimization No, SEO is not dead, so your website still matters. Preparing your agency and clients for AI search. Subscribe Apple | Spotify | iHeart Radio The Difference Between SEO and AI Optimization There's a lot of buzz around how AI has come to change and maybe even replace SEO. Vishal clarifies that AI optimization isn't replacing SEO, it's expanding it. Traditional SEO focused primarily on optimizing for Google rankings, keywords, and backlinks. The goal was to get traffic from search results. But as Vishal explains, the modern search landscape has fragmented. Users are now searching on multiple platforms including ChatGPT, Perplexity, and Claude, not just Google. This shift means brands must move beyond "ranking on Google" and focus on being visible wherever their audience searches for information. Whether someone asks ChatGPT for "the best roofers in Austin" or Google's AI mode for "running shoes under $5,000," AI systems are gathering and summarizing information across multiple sources in real time, including social platforms like Reddit, Quora, and LinkedIn. Think about it as building a multimedia visibility strategy and ensuring your brand, expertise, and answers exist across platforms that large language models (LLMs) pull from. "You're not optimizing for one search engine anymore," he says. "You're optimizing for how the internet talks about you." Why Your Website Still Matters in the AI Era Will websites become irrelevant if AI answers everything for users? According to Vishal, websites won't disappear, they'll evolve. Think of them as your source of truth rather than your traffic generator. When AI summarizes answers for users, it still references real content and authoritative sources. So, your website remains essential for credibility, events, and conversion, even if fewer users arrive there through traditional search. For instance, if someone asks ChatGPT about agency growth events in Austin, and you've mentioned your event across social media, your website, and podcasts, AI will likely include it in the results. "That's how people find you now," Vishal agrees. "Not just through search but through signals from every platform." Of course, you should still think about the content you're putting out on your website. Are you answering the questions that people are asking? Or you just optimizing for the keywords. Optimizing for the keywords won't work. People will ask LLMs questions and if you're already answering them on your content there are more chances that AI results will find you and list your website. Redefining Reporting and KPIs for Agencies One of the biggest challenges agencies face is explaining to clients why organic traffic might be dropping even as visibility increases. Why? Traditional SEO metrics no longer tell the whole story. So how to report back? Basically, you'll need to educate clients and start measuring mentions, citations, and referrals coming from AI platforms. Vishal suggests tracking LLM bot hits in server logs and monitoring whether AI crawlers are visiting key pages. These indicators reveal your brand's visibility in AI-generated results. While raw traffic might decline, the quality of leads and conversions often improves. "You might get fewer leads," he says, "but they'll be more qualified, because AI searchers are deeper in their intent." Leads from AI chats tend to be more serious buyers who have already researched their problems. The shift, then, isn't a loss but rather an opportunity to educate clients on new performance indicators that reflect where users actually search today. Preparing Your Agency and Clients for AI Search When it comes to optimizing for AI, Vishal recommends a hybrid approach: combine solid technical SEO fundamentals with a new layer of AI-readiness. This includes making sure your site is clean, crawlable, and structured properly, while also ensuring your brand has visibility across other platforms. At E2M, Vishal's team runs AI search audits to check how often their clients' brands appear in LLM answers. They even query ChatGPT and Perplexity directly to see what those systems say about them and their competitors. From there, they reverse-engineer visibility by identifying which platforms, podcasts, or publications help brands get cited more often by AI. Mentions on Reddit, Quora, and podcasts count, even if they're not linked, because they help build trust signals that LLMs detect. Agencies, Vishal says, can sell these as AI search audits, AI content audits, or full AI optimization packages — new recurring revenue streams that build on their SEO expertise. The Human Edge in an AI-Driven World Agencies can't afford to be "order takers" who wait for clients to bring up AI. If your clients are asking about AI before you bring it up, you're already behind. Instead, agencies should position themselves as trusted advisors who help clients navigate the shift confidently. So go to your clients and start those conversations, or you WILL be replaced by AI. At the end of the day, people still want connection, which is why both Jason and Vishal agree that AI will never replace the human element and the strategy, empathy, and creativity that come from real human connection. People will always want someone that can help guide them through the new marketing trends. As Vishal puts it, "Business owners don't have time to learn all this. They want someone they trust to handle it." AI might make average easier, but connection, data, and network will always be your edge. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

5 Marketing Takeaway Secrets for Zip Code Marketing 2.0 with Favour Obasi-Ike | Sign up for exclusive SEO insights.Favour discusses Zip Code Marketing 2.0, emphasizing its importance for local businesses. Favour explains that this marketing strategy involves geo-targeting audiences based on their zip codes and interests to achieve local market success through tailored content and advertising.Key platforms for this type of marketing include Amazon, Google, YouTube, and TikTok, with a forward-looking mention of using Connected TV for targeted ads as part of the "2.0" evolution. Favour also stresses the necessity of thorough research before launching ad campaigns and highlights the value of SEO and content strategy in driving commercial growth and connecting with potential customers.The internet is a constant flood of marketing advice. We're told to blog more, post more, and spend more on ads. It's overwhelming, and most of it feels like noise. But every so often, you stumble upon a single conversation that cuts through it all.That's what happened to me during a one-hour Clubhouse talk on "Zip Code Marketing 2.0." Favour shared a series of potent, surprising, and immediately actionable insights that challenge the 'more is more' gospel of content marketing and the 'gamble' of paid ads, offering a refreshingly precise alternative. The talk covered both foundational tactics for local businesses and a stunning look into the future of hyper-local advertising. Here are the five secrets I learned.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Takeaway #1: Hyper-Niche SEO Can Deliver Results in Under 24 HoursWe're often told that SEO is a long game, requiring months of consistent effort. This case study proves that with the right strategy, it can be shockingly fast.Favour shared the story of a client selling a "prayer box for busy moms". By researching the competition, they discovered the niche had been neglected for years. After making a few strategic tweaks to the website, the client started getting sales directly from their Google link in less than 24 hours.The real insight wasn't just finding a low-competition keyword; it was understanding the customer's specific behavior. The sales came in at 6 a.m. and 2 a.m.—times when busy moms could find a quiet moment before their day began. This hyper-specific understanding of when and why a customer searches is more powerful than a hundred generic blog posts. It's the direct result of putting research before action.SEO is not just blog, blog, blog, blog. Like there there has to be some reasoning behind it.The lesson: your fastest path to profit might not be broad appeal, but a laser-focused solution for a neglected niche whose buying habits you can pinpoint to the hour.Takeaway #2: The Golden Rule of Ad Spend Is About Time, Not MoneyFor many businesses, running paid ads feels like gambling. You put money in and hope for the best. The speaker offered a simple, powerful principle to completely reframe this approach.Do not spend a dollar on ads if you've not spent a second on research.The logic is undeniable: running ads to a market that already needs and is searching for your product is infinitely more effective than trying to create demand from scratch. True success in advertising doesn't start with a campaign; it starts with research and development (R&D) to find the perfect market fit. Stop treating your ad budget like a slot machine and start treating it as the final step in a rigorous R&D process.Takeaway #3: Every Online Sale Is a Treasure Map (And X Marks the Zip Code)This point was so simple it was brilliant. Every single time you make an online sale—whether through Shopify, Squarespace, or Stripe—you collect a crucial piece of data: the customer's zip code.This isn't just logistical information for shipping. It's a treasure map. That zip code is a clear, unambiguous signal telling you exactly where your audience lives. The speaker used a perfect analogy: you should be selling jackets to people in cold zip codes and t-shirts to those who don't need jackets. It sounds obvious, but how many businesses ignore this data and market their "jackets" to everyone, everywhere? This means your most valuable marketing asset isn't a new ad campaign; it's a spreadsheet of your top 10 customer zip codes and a plan to dominate them.Takeaway #4: Paid Ads Aren't the Enemy of SEO—They're "Accelerated SEO"Once you've used your sales data to identify your "treasure map" of high-value zip codes, the next step isn't just organic—it's what the speaker calls "Accelerated SEO."The age-old debate of "Paid vs. Organic" is a false choice. The speaker reframed paid advertising not as a competitor to SEO, but as a faster way to own the keywords that matter in the places that matter. To prove the point, they shared an experiment: a simple $5/day Facebook ad campaign. By targeting only the specific zip codes with proven search interest, the results were incredible. The cost-per-click (CPC), which started around 30 cents, steadily dropped to 14 cents, and in some cases, as low as 9 cents.This dramatic cost reduction happens because by targeting only zip codes with proven, active search interest, the ad's relevance score skyrockets. Platforms like Facebook reward this high relevance with significantly lower costs, eliminating wasted spend on uninterested audiences.Takeaway #5: Zip Code Marketing 2.0 Is Taking Over Local TV and BillboardsThis was the most forward-looking secret of the entire talk. The "2.0" in the title isn't just about optimizing search and social—it's about applying zip code precision to channels once reserved for national brands: Connected TV and digital billboards.Favour explained that it's now possible to run ads on platforms like Peacock, Netflix, and various sports channels targeted only to viewers in specific zip codes. Imagine a local business running a TV commercial that's only seen by households in their most profitable neighborhoods. Or, consider the strategy of running ads on digital billboards within the zip code of a major conference, reaching every attendee during their downtime without having to be there physically. This is the future of local marketing—using data to show up on the biggest screens, but only for the exact audience that matters.Conclusion: From Local Champion to Global ContenderThe core theme was that effective marketing isn't about shouting the loudest; it's about deep research and showing up precisely where and when your audience needs you. Whether it's analyzing the 2 a.m. shopping habits of a busy mom or targeting a TV ad to a single zip code, the data to win is already at your fingertips.As Favour powerfully stated, "You can't be a global champion if you're not a local champion." Success starts by dominating your specific market first. Before you try to conquer the world, you have to win your neighborhood.It leaves one final, crucial question for all of us: What hidden data is your business already collecting that could unlock your next breakthrough?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

73% of consumers rely on peer recommendations when AI responses lack transparency. Jon Levesque, CEO of Seeq, has built experience networks that generate structured data layers from unstructured consumer conversations, directly influencing AI search results for travel and lifestyle queries. The discussion covers how experience networks create competitive advantages when traditional rankings disappear, frameworks for converting peer conversations into AI-readable data structures, and strategies for positioning experience-driven content to influence large language model responses across major search platforms.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textJoin the Digital Marketing Mentor, Danny Gavin, for an unforgettable 100th episode filled with warmth, wisdom, and inspiring stories from friends, mentors, and industry leaders whose guidance and support have shaped careers, lifetimes, and communities. This milestone episode shines a spotlight on the profound impact of mentorship and how encouragement, honest feedback, and selfless teaching can change lives and spark lifelong learning. Every voice in this compilation episode reveals that mentorship is not just a practice, but a legacy worth sharing and celebrating.Episode Highlights: Some of the common traits that our guests have tied to great mentors are those that: offer profound support, give honest feedback, and possess an unyielding belief in potential by showing up to guide, challenge, and empower.​From classrooms and workplaces to family tables and surprising friendships, life's best lessons come from mentors found across every stage, title, and relationship.​Outstanding mentorship is a two-way street, and mentors and mentees alike discover that learning lasts a lifetime, regardless of age or position.​Guests offer a few key tips to giving back as a mentor: Listening, asking insightful questions, leading by example, and providing opportunities to forge a legacy where success is measured by the growth and impact on others.​Every guest proves that generous mentorship is contagious, and each story invites us to support, seek out, and become the mentors our communities and industries need most.​Episode Links:Featured Guests, in the order they appear: Cory Henke; Glenn Taylor; Ashley Werhun; Yehuda Cagen; Henry Adaso; Terri Hoffman; Eric Vardon; Bo Bothe; Andrea Cruz ; Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Community-driven growth outperforms personality-based strategies by 3x in retention rates. Jon Levesque, CEO of Seeq, shares proven methodologies for building sustainable communities that scale beyond individual influence through systematic engagement frameworks. The discussion covers the audience-versus-community distinction framework, stage-sharing leadership models, and narrative positioning strategies that prioritize collective value over personal branding.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Talk Commerce, Rich Kahn, CEO and founder of Anura.io, discusses the pervasive issue of bot fraud in digital marketing. He explains how bots can significantly impact advertising budgets by generating fraudulent traffic, leading to wasted resources. Rich elaborates on the mechanics of ad fraud, the distinction between good and bad bots, and the operations of bot farms. He also shares innovative solutions to combat bot fraud, emphasizing the importance of understanding and mitigating these threats, especially as businesses prepare for high-traffic events like Black Friday.TakeawaysRich Kahn is the CEO and co-founder of Anura.io.Anura uses EOS to improve productivity and reduce meetings.Bots can steal significant amounts of advertising budgets.20-25% of traffic can be fraudulent, impacting conversions.Google Ads can inadvertently lead to fraud through partner networks.Good bots identify themselves, while bad bots mimic real users.Bot farms operate globally to execute click fraud.CAPTCHA systems are outdated and easily bypassed by bots.Anura analyzes over 800 data points to identify real users.Businesses can get a free trial to assess their fraud risk.Chapters00:00 Introduction to Rich Kahn and Anura02:25 Understanding the Bot Business and Digital Fraud05:18 The Impact of Bots on Digital Marketing08:33 Distinguishing Between Good and Bad Bots11:09 The Mechanics of Bot Farms13:19 Innovative Solutions to Combat Bot Fraud14:56 Preparing for Black Friday: Implementing Fraud Solutions15:36 Closing Thoughts and Free Trial Offer

Ton récap en newsletter → https://linktw.in/auXLSJTu penses que l'algo Instagram est ton ennemi ?J'ai une confession : moi aussi, je l'ai longtemps cru.Avant de rencontrer mon associé Clément SSB, je me disais :“Insta, c'est pas pour moi”.Spoiler : c'est pas l'algo le problème. Mais ce qu'on en fait.Avec 3 milliards d'utilisateurs sur Instagram en 2026 (1/3 de la planète), il y a de la place pour tous – si on comprend comment ça fonctionne …Au programme :comment fonctionne l'algo 2026ce qu'il récompense (et pénalise)le plan d'action pour passer proMERCI MAGIC POST Cet épisode est rendu possible par Magic Post, l'outil qui te fait gagner du temps (et de l'impact) sur tes contenus.Crée tes posts en 20 secondes. Ton style, ta voix, pas du ChatGPT générique.Découvre Magic Post ici → https://linktw.in/ZNXedxHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

On this episode of CA Media Podcast, I have a special guest Shamieca Reid on as we discuss a viral TikTok video; in which someone enjoys toxicity. We come together and discuss is it true that Good Men/Women considered boring or it's our illusion. Enjoy this amazing conversation and dive in to your thoughts.#camediapod #ShamiecaReid #TikTok #Viral #GloryManz #toxicity #relationship Visionary Minds Public Relations and Media is a founding supporting sponsor of the CAMedia PodcastMake sure you get your Publicity, Digital Marketing, Writing, Media Consulting Services at visionarymindsny@gmail.com where Tammy Reese is the owner.You can listen to the podcast on the following platforms:Apple Podcast: https://podcasts.apple.com/us/podcast/ca-media-podcast/id1534508960SPOTIFY: https://open.spotify.com/show/0T1qlQvvRNpBjrFz4N5X26?si=7a873afde9ed4e34You can follow the podcast atFacebook: ⁠facebook.com/CAMediaPodcast⁠Instagram: ⁠Instagram.com/CAMediaPodcast⁠Blue Sky:⁠https://bsky.app/profile/camediapodcast.bsky.social⁠X: ⁠https://x.com/CAMediaPodcast⁠IF you want to be on the podcast you can email the podcast at ⁠camediapodcast@gmail.com⁠ or book on linktree at linktr.ee/CAMediaPodcast and click in the booking link.

A deep dive into entrepreneurship with Wes Towers, covering his two decades of experience and insights.Early Beginnings: Wes's unconventional start in web design and his decision to launch his own business after a few years in marketing agencies.Taking the Leap: The apprehension and opportunities that led Wes to start his own agency, taking over a handful of clients.Sales Transformation: How Wes overcame his lack of confidence in sales, learned to be his authentic self, and focused on understanding client needs.The Power of Networking: The unexpected benefits of joining a networking group, not just for leads, but for honing his business presentation skills.Niche Specialization: The "horror story" that taught Wes the crucial lesson of sticking to his lane and specializing in trades and construction.AI and the Future of Business: Wes's perspective on AI as a disruptor and how it forced him to double down on human connections, relationship building, and expertise.The Entrepreneurial Rollercoaster: Navigating the ebbs and flows of business over 20 years and the importance of slowing down and refocusing.Key Lessons for Growth: The three most important things Wes learned: mastering sales, building and leading a team effectively, and cultivating an abundance mindset.Personal Growth through Business: How entrepreneurship amplifies life lessons and Wes's focus on mentoring his children to achieve their own success.Evolving Marketing Trends: The shift away from traditional funnels due to the changing value of information and the rise of "Search Everywhere optimization."The Art of Storytelling: The impact of storytelling in marketing and how a simple blog post led to a major newspaper feature.  This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meet our SEO guest experts, Chris Rodgers and Jesse Farley of CSP Agency, discussing the history and future of Search Engine Optimization (SEO).Chris explains that he founded the company in 2012 as SEO Pros, focusing on providing better value to clients and eventually pivoting to a business-centric SEO approach after meeting Jesse. Jesse shares his extensive background in the industry, including co-founding an SEO company in 2000 and his focus on integrating SEO with strategic business goals as an in-house team would. Our conversation also explores the impact of Artificial Intelligence (AI) on SEO, concluding that older, purely keyword-driven technical SEO is "dead," but a "human-first", audience-aligned approach is more crucial than ever for success with large language models (LLMs). Finally, our guests stress the importance of simplifying SEO concepts for clients and providing measurable business value with CSP Agency (LinkedIn).Glossary of Key Terms in this episodeAI (Artificial Intelligence)Technology that enables computers to perform tasks that typically require human intelligence. In the context of the podcast, it refers to systems like ChatGPT that provide conversational answers and are changing how users access information.Answer EngineA system designed to give a direct answer to a question (e.g., "2+2 equals 4") rather than a list of websites. This is contrasted with traditional search engines that provide links for the user to sift through.BacklinkingThe practice of getting other websites to link to your own. The podcast explains that its strategy has evolved from being keyword-focused to being brand-mention-focused.Brand MentionsInstances where a brand name (e.g., "JBL") is mentioned online. This is now seen as a crucial signal of authority and relevance, especially when paired with a sentiment score.Business-First ApproachAn SEO strategy that prioritizes delivering true business value, such as revenue and strategic goals, over simply increasing rankings and traffic.Canonical TagsA type of HTML tag mentioned as part of the technical SEO jargon that can confuse clients who "don't understand what canonical tags mean."Core Web VitalsA set of specific technical performance metrics that Google uses to measure user experience. Jesse dismisses them as largely unimportant except as a minor tie-breaker.CSP AgencyThe company featured in the podcast, co-led by Chris and Jesse, which focuses on a "business-first" and "human-first" approach to SEO.Human-First ApproachAn SEO philosophy focused on understanding and answering the direct, conversational questions of a human audience, rather than targeting the synthesized keywords that search engines use.In-house TeamA company's internal marketing department. Jesse contrasts their strategic role with the typical executional role of an external agency.KISSAn acronym for "Keep It Simple, Stupid." It is the guiding principle for CSP Agency's client education philosophy, emphasizing clarity and the avoidance of jargon.LLMs (Large Language Models)The underlying technology for AI systems like ChatGPT. The podcast stresses that modern SEO must be aligned with how LLMs process information and understand human queries.Meat (or MEAT)Jesse's expansion of Google's E-A-T framework, adding M for Multimedia and E for Engagement to encourage diverse content formats and interactive experiences.SEO (Search Engine Optimization)The practice of optimizing a website and its online presence to rank higher in search engine results. The podcast details its evolution from a technical, keyword-based practice to a strategic, human-centric marketing channel.SEO ProsThe original name of Chris's company when he founded it in 2012.Website MigrationsThe process of moving a website to a new domain, platform, or server. Jesse notes that his agency has saved many clients from "dire straits" during these complex technical processes.XML Feeds / XML IndexTechnical methods for syndicating and indexing content, mentioned as part of the complex back-end of how websites are structured for search engines to crawl.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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73% of travelers say influencer recommendations drive booking decisions, yet creators earn nothing from $3,000 vacations they inspire. Jon Levesque, founder and CEO of Seek, has built an AI-native platform that transforms saved social media into bookable itineraries while ensuring creators capture affiliate revenue from their influence. The discussion reveals how experience networks are replacing traditional directory models through direct creator-to-consumer attribution systems, AI-powered content translation into SEO-optimized web pages, and affiliate partnership frameworks that deliver 70% revenue shares to travel creators.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Episode 221 of the Transition Drill Podcast, Chris Seminatore's story is a lesson in resilience, reinvention, and relentless curiosity. From a small-town Ohio upbringing to serving in U.S. Navy intelligence during Desert Shield and Desert Storm, to building a life as an entrepreneur and marketing innovator in Los Angeles and now Mexico.Chris shares how the discipline and precision he learned in the Navy became the foundation for everything that came after. His service taught him to see patterns where others saw chaos, a skill that translated directly into business and technology. After leaving the military, he faced the familiar uncertainty of transition, struggling to find meaning in college classrooms that felt disconnected from real life. Restless but determined, he chased purpose through writing, film, finance, and startups. Each venture brought lessons in leadership, human behavior, and the value of staying adaptable.What makes Chris's journey so compelling isn't just the career changes, it's the mindset that ties them together. Whether navigating Wall Street crashes, building early web-based tech, or recovering from business setbacks, he never stopped moving forward. His latest chapter in marketing and advertising uses geo-fencing technology to help businesses reach audiences with precision and authenticity, proving that modern innovation still relies on timeless principles—strategy, integrity, and human connection.For veterans and first responders looking to navigate their own transitions, Chris's story offers something powerful: proof that the skills forged in service can thrive in any environment. The same situational awareness, mission focus, and accountability that define a uniformed career can drive success in business, marketing, and beyond.This episode isn't just about marketing or technology. It's about mindset. It's about what happens when you refuse to be defined by your past and instead use it as fuel to build something new. Whether you're planning your transition, leading a business, or simply searching for purpose, Chris Seminatore's journey will remind you that your mission isn't over; it's just changing coordinates.The best podcast for military veterans, police officers, firefighters, and first responders preparing for veteran transition and life after service. Helping you plan and implement strategies to prepare for your transition into civilian life.Follow the show and share it with another veteran or first responder who would enjoy this.CONNECT WITH THE PODCAST:Instagram: https://www.instagram.com/paulpantani/WEBSITE: https://www.transitiondrillpodcast.comLinkedIn: https://www.linkedin.com/in/paulpantani/SIGN-UP FOR THE NEWSLETTER:https://transitiondrillpodcast.com/home#aboutQUESTIONS OR COMMENTS:paul@transitiondrillpodcast.comEPISODE BLOG PAGE & CONNECT WITH CHRIS:https://www.transitiondrillpodcast.com/post/navy-intelligence-to-digital-marketing-veteran-transition-journey-chris-seminatoreSPONSORS:GRND CollectiveGet 15% off your purchaseLink: https://thegrndcollective.com/Promo Code: TRANSITION15Blue Line RoastingGet 10% off your purchaseLink: https://bluelineroasting.comPromocode: Transition10Frontline OpticsGet 10% off your purchaseLink: https://frontlineoptics.comPromocode: Transition10

Is your phone listening to you? Is that why Google shows you ads that are exactlyyy what you've been thinking about? Let's ask ex-Google employee and Google Ads expert Jyll Saskin-Gales what's going on. Wondering how to know if your business is ready to run Google Ads? In this episode, Jyll shares the exact formula to use to find out if your website is converting high enough to get started with Google ads.She'll also explain how Google Ads can grow your business, and you might be surprised by how many places your face could be popping up in front of people.Google ads are everywhere; Not just under "search"!

Visitors to a Vi Wickam-crafted website may not immediately see what sets it apart from an ordinary e-commerce or informational site. But they feel it. They stay longer, engage more deeply, and are far more likely to become — and remain — loyal customers. A master of the digital domain, Vi is among the elite global Wizard of Ads Partners, celebrated for more than two decades of helping business owners achieve remarkable revenue growth. Whether optimizing keywords, managing pay-per-click campaigns, or reimagining a company's web presence, Vi takes a holistic approach that goes far beyond surface-level functionality. His designs and strategies are built on two essential pillars: authenticity and alignment. Authenticity, Vi says, is today's most powerful digital differentiator. Alignment ensures that wherever customers encounter your brand — in-store, through advertising, or online — they instantly recognize its voice and spirit. Every touchpoint reflects the same DNA. Vi's strategic playbook can be distilled into these central priorities: Build trust through authenticity. Infuse all of your digital marketing — and especially your website — with your unique culture and values. Be real. Be kind. And overdeliver.  Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Vi Wickam, Wizard of Ads OnlinePosted: November 10, 2025 Monday Morning Run Time: 57:10 Episode: 14.23 RELATED EPISODES: Vi Wickam is a Virtuoso at Optimizing Websites to Deliver More Leads, Sales, and Happy Customers Mick Torbay Will Change the Way You Think About Marketing Forever Johnny Molson, a Marketing Maestro, on the Two Words That Transform Branding

Zum YouTube Video: https://youtu.be/z5NjxHi3HyM In dieser Folge des Onlineshop Geflüster Podcasts geht's um eine unterschätzte Sache, mit der viele 6-stellige Onlineshops jeden Monat bares Geld verbrennen. Ich verrate dir, woran es liegt, wie du dieses Problem erkennst und welche Hebel du nutzen kannst, um deinen Adspend effizienter einzusetzen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Enterprise brands face visibility challenges as AI and agent-led search reshape discovery patterns. Killian Dunne from Telepathic brings proven expertise in helping sophisticated SEO teams navigate multi-channel visibility strategies beyond traditional domain optimization. The discussion covers implementing an SEO hierarchy of needs framework to assess current capabilities before advancing to AI-optimized tactics, and developing comprehensive visibility strategies that extend beyond owned domains to include strategic placements across social channels and platforms like Reddit.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary In this episode of the AI for Sales podcast, Chad Burmeister and Bryan Weinman engage with Mandar Karhade, a technical and growth strategist in healthcare. They explore the intersection of AI and customer experience, the challenges of AI adoption in healthcare, and the ethical considerations surrounding AI technology. Mandar shares insights on the importance of trust, the need for human-centered approaches in AI implementation, and the sluggish pace of change in the healthcare industry. The conversation emphasizes the necessity of focusing on human experiences rather than profit motives in AI development. Takeaways AI is not a problem, it's the process. People often know what to do. They don't do what they know. Trust has to be built over time. You need to feel comfortable to do anything. AI is a tricky knife in healthcare. Invest in learning to program to solve business solutions. Ethics is a problem with humans, not AI. You need to meet customers where they are. The industry is extremely sluggish and not changing much. Focus on the human experience, profit follows. Chapters 00:00 Introduction to AI in Healthcare 02:40 Understanding AI's Role in Customer Experience 09:34 Challenges of AI Adoption in Healthcare 17:12 Ethics and Responsibility in AI 22:51 Future Perspectives on AI and Healthcare The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth. Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies.

Di episode kali ini, Shanty Pravita akan membahas tren "last minute" yang akan mendominasi di tahun 2025 dan bagaimana ini mengubah strategi marketing. Dia juga akan membagikan pengalamannya selama 16 tahun di dunia marketing communication, menjelaskan pentingnya menggabungkan strategi konvensional dengan digital yang relevan untuk pasar lokal. Tonton video selengkapnya di #RayJansonRadioOTP #46 TREND DIGITAL MARKETING & ADVERTISING DI BALI! WITH SHANTY PRAVITA | ONTHEPASEnjoy the show!Instagram:Shanty Pravita https://www.instagram.com/shantyprav/DON'T FORGET TO LIKE AND SUBSCRIBE !On The Pas is available on:Spotify: https://spoti.fi/2lEDF01Apple Podcast: https://apple.co/2nhtizqGoogle Podcast: https://bit.ly/2laege8iAnchor App: https://anchor.fm/ray-janson-radioInstagram: https://www.instagram.com/onthepasbali/TikTok: https://www.tiktok.com/@onthepasLet's talk some more:https://www.instagram.com/renaldykhttps://www.instagram.com/backdraft_projecthttps://www.instagram.com/mariojreynaldi#OnThePasPodcast #BaliPodcast #RayJansonRadio #FnBPodcast #PodcastAfterService #ShantyPravita #F&BMarketing

This week on The Brand Builder's Playbook, Jim, Ryan, and Cait dive into one of marketing's toughest questions: how do you prove the ROI of a brand? In a world where every dollar spent needs justification, they explore how marketers can connect creative storytelling to measurable business growth.To help unpack it, they're joined by Raja Rajamannar, Mastercard's Chief Marketing & Communications Officer. Raja shares how Mastercard built one of the world's most trusted brands by grounding its marketing in data, financial discipline, and purpose. He outlines his framework for measuring marketing ROI across three dimensions, brand strength, business growth, and sustainable competitive advantage, and shares practical lessons on earning credibility with CFOs and boards. “Purpose and profits are not mutually exclusive. If you pursue purpose methodically, thoughtfully, and innovatively, profits will follow.” — Raja Rajamannar—Download this week's worksheet: http://bit.ly/3KX9ts4Read about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI search visibility faces unprecedented compression challenges. Killian Dunne, founder of Telepathic, explains how noise reduction in AI systems is forcing brands to distill their messaging into one or two core positioning statements rather than broadcasting multiple value propositions. The discussion covers strategic message compression frameworks for enterprise brands and attribution complexity management strategies as user search behavior becomes increasingly varied across AI-powered platforms.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bonus & Recap : https://linktw.in/aUegqQDepuis quelques mois, quand je regarde un Podcast ...J'ai une impression de déjà-vu.Les formats sont bien produits, les invités brillants…Mais il manque quelque chose.Cette énergie du début, quand tout était brut, sincère, audacieux.Alors, j'ai décidé de faire évoluer Marketing Square.Décor mobile. Face-cam. Communauté aux commandes.Une nouvelle ère commence.Prêts ?Rejoignez la communauté The Square → https://www.carolinemignaux.com/communaute

AI agents will replace traditional research within 18 months. Killian Dunne from Telepathic explains how agentic browsers from OpenAI and Google will fundamentally transform buyer discovery by autonomously navigating websites, analyzing reports, and making preliminary purchase decisions. The discussion covers the evolution from current AI summaries to full autonomous research capabilities and the shift from information presentation to active information acquisition on behalf of users.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Album 7 Track 21 - What's Poppin? Jeep…Sex and/or Family Friendly?We are back in the virtual building with a special episode of Brands, Beats, & Bytes - What's Poppin' Edition. Today we are diving into the recent Jeep/Wagoneer marketing tactic - Sex and/or Family friendly vehicle?We'd love to hear your thoughts - find us on social media and drop us a comment! Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

If you live in Minnesota, you know there are two things that keep you going through the long winters: a good pair of boots, and a great cup of coffee. For years, that coffee often came from Caribou, where Jim's guest this week, Erin Newkirk, most recently served as Chief Brand & Marketing Officer, helping guide a beloved global coffeehouse with more than 850 locations across 11 countries. Erin left Caribou coffee shortly after we recorded this show to start her own training & coaching company.Erin's story stretches far beyond coffee. Her career spans Fortune 500s, startups, coaching, and everything in between, always with the same ambition: to build brands, businesses, and breakthroughs that spark movements people can feel. She began her career at the test-prep company Kaplan, earned her MBA from Indiana University's Kelley School of Business, and honed her brand chops at General Mills, shaping icons like Cheerios and Pillsbury. Then she leapt into entrepreneurship, founding Red Stamp, a mobile-first lifestyle brand that reimagined personal connection and scaled to millions before it was acquired. Today, Erin brings that same energy to her work as an advisor and board member. partnering with founders, executives, and mission-driven ventures including ModernWell, Omnia Fishing, and TurnSignl, an award-winning service providing 24/7 real-time legal assistance.Recorded in person at the Best Buy Studios in Minneapolis, here is Jim's conversation with the leader who believes in grounding herself each day—and helping others grow along the way.---This week's episode is brought to you by Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If your marketing isn't catching the right clients, it might be because you're casting too wide a net.In this episode, Jennie shares how to identify your ideal client, choose the proper marketing channels, create content that converts, and build relationships that keep your pipeline full.Listen in to learn how to market smarter and attract clients who are a perfect fit for your business.Book your Free Marketing Consultation Read the full blog

AI agents will dominate web navigation within two years. Killian Dunne from Telepathic, an AI search specialist, advocates for maintaining SEO fundamentals before advancing to agent optimization strategies. The discussion covers the critical foundation of indexation and crawlability requirements, plus the strategic sequencing framework for transitioning from traditional SEO to AI agent optimization at enterprise scale.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we dive into the massive shift impacting online sellers as shoppers use ChatGPT and other AI search tools for product discovery. Erik Wikander, CEO and co-founder of Wilgot.ai, unpacks the concept of agentic commerce — where AI completes the end-to-end purchase for the user. He shares what this revolution means for D2C brands, why the old SEO playbook is dead, and how to use Agentic Product Optimization to make your product content AI-ready and capture new, hyper-relevant customers.Topics discussed in this episode:  Why a major disruption is coming to Google search.What agentic commerce is and how it changes how we buy.Why the old e-commerce SEO playbook no longer works.How AI fan-out search runs hundreds of searches from one query.Why brands must now optimize for context instead of human clicks.How smaller brands can use this shift to outrun bigger competitors.What's changing about paid search ads in the age of AI.Links & Resources Website: https://www.wilgot.ai/LinkedIn: https://www.linkedin.com/in/erikwikander/Get access to more free resources by visiting the show notes at https://tinyurl.com/yrsu7srx______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of The Long Game Podcast, Alex Birkett interviews Noah Greenberg, CEO of Stacker, a content distribution platform that helps brands turn owned content into earned media. They dive into the paradigm shift from SEO (Search Engine Optimization) to GEO (Generative Engine Optimization) and how brands can optimize for visibility in AI-powered interfaces like ChatGPT and Gemini. Noah shares how earned media, brand mentions, and distribution at scale are becoming the new backlinks, and how the lines between PR, content, and SEO are blurring. From Google's disappearing traffic to ChatGPT's probabilistic answers, this is a deep dive into the future of organic visibility and media strategy in the AI era.Key TakeawaysSEO Is Evolving into GEO: The goal is no longer just ranking on Google—it's being cited and surfaced in AI-powered responses.Earned Media Drives AI Visibility: PR, brand mentions, and syndicated content now influence whether LLMs cite your brand.Distribution Increases Surface Area: Publishing content broadly boosts the probability of being included in AI-generated answers.PR Is Cool Again: The rise of AI search has revived interest in press releases and third-party citations as visibility tools.SEO, Content, and PR Must Merge: Teams need to collaborate across departments to drive brand visibility in AI environments.Impact Is Visible—Fast: A single article syndicated through Stacker can be cited in AI search results within 24 hours.Measurement Models Are Changing: Traditional KPIs like backlinks and traffic are giving way to visibility, trust, and AI mentions.Founders Should Think Like Media Companies: Being the source of truth—and distributing it widely—is key to staying top-of-mind.Show LinksConnect with Noah Greenberg on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Is your marketing ladder missing the first rung? Jason Rhoads (Rhoads Creative) joins Anya to break down why builders should fix websites and assets before throwing money at ads, and how AI search (AIO) is changing everything from discovery to conversion.We cover:-The Digital Marketing Ladder: the 8 steps -UX that sells: lead-gen flows, visual content, virtual tours, data-tagged assets-AIO to SEO? Preparing your site to “talk to bots” and win AI answers-Content that feeds LLMs without becoming AI slop (voice, structure, schema)-Analytics that prove ROI: CRM tie-ins, attribution, appointments → sales-Paid search today (rising CPCs) and what's next for social/TikTok search-Practical AI workflows: brand-tuned GPTs, faster content ops, better insightsIf you're a homebuilder or marketer wondering where to put budget in 2026, this episode gives you a ladder to climb: one smart rung at a time.Chapters: 00:00 Intro 01:05 Jason's path & why builders need better data 03:00 The Digital Marketing Ladder 06:10 Websites & assets: the #1 ROI lever 09:10 AI search and “bot-to-bot” readiness 12:20 From SEO to AIO: content that ranks in AI 20:05 Validating the AI recommendation: trust pages that matter 24:00 Visuals that feed AI (not just look pretty) 26:00 Measuring ROI with CRM + attribution 28:30 AI tools/workflows Jason recommends 31:00 What's next: TikTok search & beyond 33:00 One thing overwhelmed teams should do now 34:30 Where to find Jason

Our software helps ecommerce brands build workflows that get them found in LLMsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Abe Kasbo is the founder and CEO of Verasoni. An independent marketing communications advisory firm based in New Jersey. Abe discusses why he published his latest book, Irresponsibly Digital.  He challenges mid market leaders to confront the unchecked excesses and missed opportunities of today's digital-first landscape.  Abe discusess the importance of accountability, understanding customer behavior, and the need for courage in marketing strategies. He emphasizes the significance of storytelling in marketing, the pitfalls of social media engagement, and the resurgence of traditional media.  From Pet Rocks to Trump; OpenAI to Amazon. Abe and Anton traverse the clickocracy, challenges and opportunities facing marketers today. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190   Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934   Listen on Stitcher: https://www.stitcher.com/show/managing-marketing   Listen on Podbean: https://managingmarketing.podbean.com/    For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/   Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

AI agents will replace most human web navigation within two years. Killian Dunne from Telepathic, an AI search specialist, explains why traditional SEO fundamentals remain essential before advancing to AI optimization strategies. He outlines the maturity progression from basic SEO implementation to AI search sophistication, emphasizing that indexation, crawlability, and site health must be mastered first. The discussion covers strategic timing for enterprise AI search adoption and identifies specific scenarios where high-tech startups might accelerate their AI optimization timeline.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lindsay Connelly is the 2025 small business person of the year and she is a dynamic entrepreneur who has had leadership and risk tolerance in her DNA her entire life. You'll hear that the risk tolerance has put her life at risk, quite literally, on multiple occasions, but also gave her the talents required to build Linden, a digital marketing agency boasting 20 employees, thriving, and expanding.Mentioned in this episode:Joe Bean Coffee - Coffee that lifts everyone.Use promo code Lunchador for 15% off your order! https://shop.joebeanroasters.comFood About TownFood About Town hosted by Chris Lindstrom, focusing on restaurants, food and drink of all kinds, and whatever topics I want to cover! https://foodabouttown.captivate.fm/Behind the GlassPodcast and gallery focusing on underrepresented artists utilize the space to amplify their work. Curated by @Richardbcolon @qua.jay. Check out the podcast or join them in person first Fridays at 240 E Main St, Rochester, NY! https://behind-the-glass-gallery.captivate.fm

Email marketing data remains underutilized for search optimization despite proven performance correlations. Patrick McKenna from DMi Partners shares how enterprise teams can leverage cross-channel insights to improve organic visibility and user engagement metrics. The discussion covers attribution modeling frameworks that connect email engagement to search performance, audience segmentation strategies that inform content optimization, and measurement approaches for tracking multi-channel customer journeys in an evolving search landscape.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary In this episode of the AI for Sales podcast, Chad Burmeister and Bryan Weinman discuss the intersection of AI and sales, emphasizing the importance of personal connections in prospecting. They explore how AI can enhance sales strategies, address common misconceptions about AI's capabilities, and highlight the need for governance in AI applications. The conversation also touches on emerging technologies in AI and the essential skills needed to thrive in an AI-driven landscape. Takeaways AI will not replace BDMs anytime soon. The human touch is irreplaceable in sales. 4% email reply rates are not normal. AI helps generate messages and curate accounts. Design bias in AI can lead to inaccuracies. You can't automate messaging without a human in the loop. Start using AI now to stay ahead in your career. Persistent memory is crucial for AI effectiveness. AI can save time in prospecting and messaging. Emerging technologies in AI are exciting for the future. Chapters 00:00 Introduction to AI and Data Expertise 02:54 The Importance of Personal Connection in Sales 05:32 Leveraging AI for Enhanced Sales Strategies 08:21 Misconceptions About AI in Sales 11:16 The Role of Governance in AI Applications 13:59 Emerging Technologies in AI 16:51 Skills for the Future: Adapting to AI 19:47 Conclusion and Future Prospects The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth. Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies.

Mr. Beast Biography Flash a weekly Biography.Jimmy Donaldson, known globally as MrBeast, continues to dominate headlines and define digital culture as the world's top YouTuber and a relentless entrepreneur. Over the past few days, he's again shown why he's such a biographical heavyweight: According to Fortune, he recently opened up about the crushing grind of running his $85 million YouTube empire with more than 370 million subscribers. In an unusually candid conversation on The Diary of a CEO podcast, he revealed that his daily life is a punishing marathon of work, so relentless that he feels more “unhappy than happy” in 2025. Donaldson confessed that he struggles to find time for basic leisure activities and compared the CEO life to being a “zoo animal,” locked into obligations and schedules, but also described this discipline as the price of changing the world.Meanwhile, the financial velocity of his operation only intensifies. Times of India reports his estimated net worth on paper at $2.65 billion in 2025, with an eye-popping $50 million in monthly earnings spanning YouTube, sponsorships, Feastables chocolate, MrBeast Burger, and other ventures. His new packaged food brand, Lunchly, continues to expand, while Feastables recently celebrated a $60 million Series A financing round, further strengthening his grip on the intersection of YouTube and consumer products.On the personal side, Donaldson is now engaged to fellow content creator Thea Booysen, with their relationship first igniting in 2022 and culminating in his proposal last Christmas. His engagement sparked substantial buzz on Instagram and across entertainment outlets, and he is credited with transforming his health journey, inspiring fans with a viral lifestyle and fitness overhaul after publicly battling Crohn's disease.MrBeast's relationship with the platform that made him famous is also evolving. Economic Times notes that YouTube CEO Neal Mohan gave Donaldson a never-before-seen “400 Million Subscribers” trophy to honor his record-shattering milestone, though the award itself drew mixed reactions across Reddit and X—some loved the acknowledgment, while others panned the trophy as uninspired.Social media has been fiery as well. According to Times of India Tech News, MrBeast took to X to issue a pointed warning about the existential threat of AI-generated content to independent creators, reigniting debate in the creator community only months after he faced backlash for launching—and then retracting—an AI thumbnail tool. Donaldson's advocacy for a human-driven creator economy set off spirited conversations among fans, artists, and rival influencers.Speculation continues, with The National News Desk reigniting rumors of MrBeast as a potential buyer in the ongoing saga surrounding a possible TikTok sale to US interests—though there is no reliable confirmation of Donaldson being in serious negotiations at this time.That's the whirlwind of MrBeast news for this edition. Thanks for listening and don't forget to subscribe so you never miss an update on MrBeast. For more bios like this, search the term Biography Flash.And that is it for today. Make sure you hit the subscribe button and never miss an update on Mr. Beast. Thanks for listening. This has been a Quiet Please production."Get the best deals https://amzn.to/4mMClBvThis content was created in partnership and with the help of Artificial Intelligence AI

The consumer sets the price. That simple truth reframes how we think about brand strength and its real business impact.In the third episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Cait Lamberton (Professor of Marketing at Wharton), unpack one of the most powerful—and often misunderstood—outcomes of strong brand building: pricing power.Our guest this week is Sandeep Seth, Chief Growth Officer at Tapestry (parent company of Coach, Kate Spade, and Stuart Weitzman), who joins the conversation to share lessons from his decades at Procter & Gamble and his current work revitalizing iconic fashion brands. Together, they explore how differentiation, brand love, and consumer perception translate into a brand's ability to command a premium.From conjoint analysis to luxury pricing strategies, and from mass-market cosmetics to premium handbags, this episode dives into how pricing becomes both a signal and an outcome of brand strength. Listeners will walk away with fresh insights on how to connect strategy to pricing, reduce price sensitivity, and build long-term brand value.True pricing power doesn't come from spreadsheets—it comes from the trust and love consumers place in your brand.---Download this week's worksheet: Read about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Email marketing's connection to search performance faces unprecedented disruption as LLMs reshape user behavior. Patrick McKenna from DMi Partners discusses how traditional SEO data extraction methods will become "murkier" as search traffic shifts away from Google toward AI-powered platforms like ChatGPT. McKenna outlines the strategic importance of email automation in maintaining direct audience relationships while search attribution becomes less transparent, and explores how enterprise teams can adapt measurement frameworks when traditional search analytics provide limited visibility into AI-driven discovery patterns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Email marketing drives 25% more organic traffic when properly integrated with SEO strategies. Patrick McKenna from DMi Partners shares insights from managing integrated campaigns that consistently deliver measurable search visibility improvements for enterprise clients. The discussion covers attribution modeling frameworks for cross-channel performance measurement and strategic approaches for leveraging email engagement signals to enhance search authority in an AI-driven landscape.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, I'm joined by a guest who's doing some really innovative things in the trades industry, Nate Keller, the Co-Founder and Chief Sales Officer of Free2Grow.Free2Grow is transforming how contractors handle customer communication by using AI-powered CSRs built specifically for home service businesses. Before launching the AI side, Nate and his team actually ran a live call center, so they understand firsthand what business owners really need on the front lines.In this episode, we dive into:How AI voice systems improve booking rates and customer experienceThe growing role of automation in HVAC, plumbing, and roofingLessons from transitioning from service to technologyThe future of AI and how contractors can leverage it for growthIf you're a contractor or home service business owner looking to scale smarter and stay ahead of the industry shift, this conversation is packed with actionable insights.Learn more about Free2GrowWebsite: https://free2grow.comFacebook: https://www.facebook.com/Free2GrowOfficial/Instagram: @free2growofficialConnect with Nathan KellerFacebook: https://www.facebook.com/nathan.keller1Linkedin: https://www.linkedin.com/in/nathankeller/Connect with Builders of AuthorityWebsite: https://buildauthority.comFREE Facebook Group: https://www.facebook.com/groups/7685392924809322BOA Mastermind: https://buildauthority.co/order-form-mastermindGoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman sits down with Berlyn, founder of Planted Marketing and creator of The Greenhouse community, to explore what it truly takes to build a strong and sustainable brand in today's digital-first world. From simplifying your marketing strategy to embracing what works best for you, this conversation is full of practical insights for business owners at every stage.The Evolution of a Modern MarketerBerlyn shares her journey from photographer to agency owner—how creativity, curiosity, and a desire to make an impact led her to launch Planted Marketing in 2020 and later, The Greenhouse in 2025. The Greenhouse supports solopreneurs and small business owners in the DIY phase of marketing, helping them grow confidently with practical strategies and community support.Building a Strong Brand FoundationWe dive into the three essential pillars every business needs before they dive headfirst into digital marketing:Clarify Your Brand Identity: Beyond logos and colors—define your mission, values, and why. Putting this on paper creates alignment across everything you do.Own Your Online Space: Your website is more than a link in bio. It's your home base for traffic, email collection, and long-term growth.Create a Marketing Wheel: Don't rely solely on one channel. Develop a balanced strategy across multiple touchpoints—like SEO, Pinterest, LinkedIn, or email—so your business doesn't collapse if one channel falters.Simplifying the Marketing ProcessWith endless platforms and strategies available, Berlyn emphasizes the importance of choosing what fits your strengths:Do you love creating videos? Lean into Reels or TikToks.Prefer writing? Focus on blogs or newsletters.Thrive in conversation? Build through networking and community events.Consistency, not ubiquity, is the goal. You don't have to be everywhere—just show up where you enjoy creating.Community as a Growth EngineCommunity building, both online and offline, is a key growth driver. Berlyn highlights:Using social media as a nurturing tool—not just for visibility but for deepening relationships.Engaging authentically through DMs, comments, and Threads to strengthen visibility and trust.Creating systems to stay connected beyond initial meetings—through intentional engagement, coffee chats, or follow-up messages.Email Marketing: The Underrated PowerhouseBoth Kendra and Berlyn agree—email is your most valuable marketing asset. Social media algorithms change, but your email list is yours to own. It's the most reliable channel for building ongoing relationships, sharing updates, and staying in front of your audience.The Rise of AI in DiscoveryBerlyn shares a surprising trend: businesses being found through ChatGPT search—even without formal SEO strategies.Her advice? Make sure your keywords and messaging are consistent across all platforms. Even a single optimized landing page can make a difference in how AI tools surface your brand.Key Takeaways f Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Most organizations focus on ROI—but what about VOI?In this episode, CRO Ken Okonek breaks down the concept of VOI (Value on Investment) and why it's essential for behavioral health organizations and mission-driven businesses to understand it.While ROI tracks dollars in vs. dollars out, VOI looks at the real-world impact of your marketing: community trust, patient engagement, reputation, and long-term outcomes. If your marketing efforts are about more than just revenue, this episode is for you.To learn more about measuring your VOI, check out our blog: https://www.beaconmm.com/2025/09/09/measuring-voi-in-behavioral-health-marketing-a-guide/

Album 7 Track 20 - Brands, Meet Humanology w/Ivan JuzangIn this thought-provoking episode of Brands, Beats & Bytes, the Brand Nerds sit down with Ivan Juzang, founder of MEE Productions, to explore how heart and humanity drive meaningful impact in marketing, storytelling, and social change.Ivan shares lessons from his unique journey—bridging private and public sectors, blending technology with “humanology,” and using emotional connection to make brands and messages resonate deeply. From his early work crafting shareable film trailers for New Line Cinema to developing campaigns that spark authentic word-of-mouth in underserved communities, Ivan unpacks how behavior change happens in a social context—and why marketers must understand the environments their audiences live in.Hosts Darryl “DC” Cobbin and Larry Taman reflect on key takeaways, including:Leading with purpose, not money.Building emotional connection between brands and audiences.Balancing data-driven strategy with empathy and integrity.The importance of humanology in brand and marketingStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

They call it the Land of 10,000 Lakes, we believe it may also be the Land of 10,000 Great Brands. Welcome to a very extraordinary live roundtable edition of The CMO Podcast. This week Jim is coming to you from the Twin Cities, Minneapolis–St. Paul, to try to answer a big question: what's in the water here that's helped so many companies thrive for decades?He is joined by four powerhouse marketers who are shaping some of the region's most iconic brands: – Jennie Weber, the Chief Marketing Officer of Best Buy. Jennie is leading a customer-obsessed transformation, bringing digital innovation and human connection together across one of America's top retailers. – Martin Nance, the Chief Marketing Officer of the Minnesota Vikings. A former NFL wide receiver turned CMO, Martin is shaping world-class fan experiences on and off the field — from building year-round engagement platforms that connect fans to the team, to elevating U.S. Bank Stadium as one of the premier destinations in sports and entertainment. – Jill Renslow, the Chief Business Development and Marketing Officer at Mall of America, which is the largest retail and entertainment destination in North America, attracting more than 40 million visitors each year. Jill leads the charge for new entertainment concepts, global brand partnerships, and community-driven experiences that is keeping the mall both a cultural icon and a shopping hub. – Heather Malenshek, SVP and Chief Marketing Officer of Land O'Lakes. Heather is reimagining marketing for a century-old cooperative while championing farmers, food, and the future of rural America — from amplifying the “All Together Better” platform to spotlighting sustainability and innovation across the agricultural supply chain.Recorded live at Best Buy's state-of-the-art studios, tune in for a candid, inspiring dialogue about the grit, generosity, and community spirit that make Minnesota business so unique. These leaders open up about career transitions, the shift from product-driven to experiential marketing, and how legacy brands can stay both relevant and timeless.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Email marketing faces declining open rates as AI-generated subject lines flood inboxes. Patrick McKenna from DMi Partners advocates for AI-assisted email creation while maintaining brand authenticity and human oversight. The discussion covers implementing AI as a content generation starting point rather than an autonomous solution, developing audience segmentation strategies that leverage AI insights, and establishing brand voice guardrails to prevent generic AI-generated messaging from compromising email performance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textIf you loved Part 1 of our She Leads Digital series, you're in for another round of inspiring career journeys, bold pivots, and hard-won wisdom from incredible women shaping the future of digital marketing. In this continuation episode, we dive deeper into themes of mentorship, education, career training, and professional development; all told through personal stories that prove there's no single path to success in digital marketing. While their journeys showcase fascinating career transitions, what stands out is their resilience in embracing change and continuous learning. Episode Highlights:Discover how non-traditional mentorship relationships can drive mutual growth and fresh perspectives in your career.Learn the leadership traits that foster calm, confident, and high-performing teams.Hear real stories of self-discovery that led these inspiring female leaders to pivot into careers they truly love.Understand how personalized coaching and regular touchpoints can help teams thrive and solve challenges collaboratively.Gain insights into balancing professional expertise with empathy and trust to create lasting, impactful connections in digital marketing.Episode Links: 

Ridge scaled to $5M in revenue per employee using AI. CEO Sean Frank shares his tips on harnessing the power of AI to grow revenue. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.