Podcasts about Digital marketing

Eleven successful founders reveal their exact playbooks for 2026. Discover AI commerce strategies, slow content that converts, gamified loyalty tips, and community-first growth tactics. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

With the NFL season in full swing and the Super Bowl just weeks away, Jim sits down with Tim Ellis, Chief Marketing Officer of the National Football League, for a timely conversation about leading one of the most powerful brands in the world. Recorded live at the ANA Masters of Marketing in Orlando, this episode explores how the NFL continues to evolve beyond the game itself into a cultural force that brings people together. Since joining the league in 2018, Tim has helped reshape how the NFL shows up — making it more human, more inclusive, and more connected to fans across generations and communities.Tune in for a conversation around creativity, courage, and what it takes to steward a brand that means so much to so many.---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---The CMO Podcast is a vYve Production.This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you ready to take your podcast from a passion project to a monetization-based international business advertising/marketing tool? In this comprehensive episode, host Favour Obasi-ike, MBA, MS delivers an in-depth masterclass on leveraging podcast SEO and monetization strategies for international business growth. This session is the final installment in a series focused on helping podcasters and business owners build sustainable, globally-reaching content strategies.Favour explores the critical intersection of podcasting, search engine optimization, and international business development. The episode covers essential topics including multilingual content localization, performance benchmarks, download metrics, and how to position podcasts for passive monetization through advertising networks.Key highlights include real-world success stories from clients who have transformed their podcasts into powerful SEO assets, including a case study of turning 50 podcast episodes into 50 optimized blog posts that now rank on Google's AI-powered search results. Favour also demonstrates how his own podcast appears in Google's featured snippets and AI mode results, providing concrete proof of the strategies discussed.The episode features interactive discussions with community members Juliana, Celeste, and others who share their own experiences with SEO implementation, AI optimization (AIO), and the tangible business results they've achieved. Juliana shares an exciting success story about landing a major client through Google Gemini recommendations, directly attributable to SEO work completed three years prior with FavourThis episode is essential listening for podcasters, content creators, coaches, consultants, and international business owners who want to understand how to build long-term digital assets, increase discoverability across global markets, and create multiple revenue streams through strategic content optimization.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineWhat You'll Learn:International SEO Fundamentals: How to optimize your podcast content for multiple languages, regions, and search engines (Google.com, Google.co.uk, and beyond).Monetization Metrics That Matter: Understanding downloads vs. unique listeners, 7-day and 30-day performance benchmarks, and what advertising networks look for.Multilingual Content Strategy: Leveraging localization and translation features to expand your audience across different cultures and languages.Podcast-to-Blog Conversion: The proven method of turning podcast episodes into SEO-optimized blog posts that rank on Google and drive traffic back to your audio content.AI Optimization (AIO): How to position your content to appear in Google's AI mode, featured snippets, and AI-powered recommendation engines like Google Gemini.Real Results: Case studies including a client whose emotional coaching podcast now ranks on Google, and a CPA who landed a major client through Gemini AI recommendations.Long-Term Asset Building: Why SEO is a marathon, not a sprint, and how work done today pays dividends for years to come.Detailed Episode TimestampsIntroduction & Overview (00:00 - 05:55) 00:00 - 00:13: Episode title: "Podcast SEO Monetization for International Businesses". 00:13 - 00:45: Welcome and call to subscribe to We Don't Play Podcast. 00:45 - 01:27: Overview: International business connections through podcasting. 01:27 - 02:31: Performance benchmarks: Downloads vs. unique listeners, measuring success. 02:31 - 03:33: Building sustainable growth and niche dominance. 03:33 - 04:48: Multilingual content and localization strategies. 04:48 - 05:55: International perspective: Moving beyond regional thinking.International SEO Strategy (05:55 - 10:03) 05:55 - 06:58: Analytics insights: Tracking international audience growth. 06:58 - 08:04: Case study introduction: Client success with emotional coaching podcast. 08:04 - 09:09: Turning 50 podcast episodes into 50 SEO-optimized blogs. 09:09 - 10:03: Podcast-to-blog strategy and long-term asset building.Content Conversion & Client Success Stories (10:03 - 15:00) 10:03 - 11:00: Amazon book-to-podcast conversion strategy. 11:00 - 12:00: Passive vs. active content consumption patterns. 12:00 - 13:00: Multi-platform distribution: Spotify, Apple Podcasts, YouTube. 13:00 - 14:00: Clubhouse as a content creation and community building platform. 14:00 - 15:00: Real-time engagement and relationship building.Technical SEO Implementation (15:00 - 20:00) 15:00 - 16:00: Search engine algorithms and content discoverability. 16:00 - 17:00: Metadata optimization for podcasts. 17:00 - 18:00: Location-specific SEO strategies. 18:00 - 19:00: Building booking systems and conversion pathways. 19:00 - 20:00: Creating "red carpet" experiences for potential clients.Monetization Strategies (20:00 - 25:00) 20:00 - 21:00: Advertising network requirements and download thresholds. 21:00 - 22:00: Passive income through podcast monetization. 22:00 - 23:00: Building credibility through consistent content. 23:00 - 24:00: Long-term revenue stream development. 24:00 - 25:00: International market opportunities.Community Engagement & Live Discussion (25:00 - 30:00) 25:00 - 26:22: Community building on Clubhouse since 2020. 26:22 - 27:40: Prayer and intentionality in content creation. 27:40 - 28:40: Daily room commitment and audience engagement. 28:40 - 29:19: Juliana's Success Story: Landing a major CPA client through Google Gemini. 29:19 - 30:00: AI Optimization (AIO) and its importance.AI-Powered Search Results (30:00 - 35:00) 30:00 - 31:11: SEO as a long-term investment: Results from work done 3 years ago. 31:11 - 32:30: Live Demonstration: Host's podcast appearing in Google AI mode with timestamp references. 32:30 - 33:50: Dual focus: Local search dominance + global revenue streams. 33:50 - 34:30: International markets and currency considerations (Shopify example). 34:30 - 35:00: Technical factors: IP address, API, LLM, search history.Actionable Strategies & Takeaways (35:00 - 39:07) 35:00 - 35:50: Being intentional about topics of interest. 35:50 - 36:20: Importance of independent research and validation. 36:20 - 37:18: Celeste's Reflection: Community value and 2026 goals. 37:18 - 38:00: Top 3 priorities: Booking system, financial management, business structure. 38:00 - 38:46: Encouragement and resources for implementation. 38:46 - 39:07: Closing remarks and invitation to daily rooms.This episode is perfect for:Podcasters looking to monetize their content.International business owners seeking global visibility.Coaches and consultants building authority online.Content creators wanting to maximize their reach.Marketers interested in AI optimization strategies.Episode Tags/KeywordsPodcast SEO, International Business, Podcast Monetization, Multilingual Content, Content Localization, AI Optimization, AIO, Google Gemini, Featured Snippets, Download Metrics, Passive Income, Content Repurposing, Blog Strategy, Digital Marketing, Search Engine Optimization, Global Revenue Streams, Podcast Analytics, Advertising Networks, Authority Building, Long-term Strategy, Clubhouse Marketing, Community Building, Business Growth, Online Visibility, International Markets.Target AudiencePodcasters seeking monetization strategies.International business owners.Digital marketers and SEO professionals.Coaches and consultants.Content creators and influencers.Entrepreneurs building online presence.Small business owners expanding globally.Marketing professionals learning AI optimization.Anyone interested in passive income through content.This episode is part of the We Don't PLAY!™️ Podcast series, hosted by Favour Obasi-Ike, focusing on practical digital marketing strategies for business growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's episode, I sit down with Sylvester Raymond, founder and CEO of Piñata Digital Marketing, to talk about a radical alternative to ads, pop-ups, and manipulative targeting. Sylvester explains how his patent-pending system monetizes natural buying behavior without interrupting games, apps, streaming, or content. We talk about why people are paying billions to avoid ads, how ethical marketing can actually increase trust and returns, and why closed ecosystems matter for creators, brands, and platforms. We also get into plug-and-play integration, white-label wallets, and what it takes to build something big without losing humility or patience along the way.

The best marketing strategy is the one nobody wants to hear. In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Ryan Deiss, CEO of Digital Marketer and one of the most respected authorities in modern marketing. Ryan shares the brutal lesson he learned sitting at a bar with a quarter million dollars in debt, the napkin that changed everything, and why the principles that saved his business contradict nearly every marketing trend being sold today. This conversation strips away the hacks and shortcuts to reveal what actually determines who wins in any market, why weak businesses fail faster with good marketing, and how the most successful entrepreneurs think about growth, identity, and what success really means. Here's what you'll learn: Why the entrepreneur who can spend the most to acquire a customer always wins, and how to engineer your business to do exactly that How to recognize when chasing marketing tricks is costing you more than it's gaining you, and what to focus on instead What separates entrepreneurs who scale successfully from those who burn out or plateau along the way Marketing without a solid foundation is just expensive noise. ---- Show Notes: 03:44 – The unexpected lesson from selling a $14 ebook and thinking beyond a one-time sale 04:58 – Why entrepreneurs need the dangerous mix of naivete and overconfidence to get started 08:30 – The back-of-a-napkin decision that changed everything 10:40 – How simplifying the business model led to the first $1 million year 15:32 – The real metric that matters in marketing and why most people focus on the wrong one 17:19 – Marketing as an amplifier and why it can't fix a broken business 25:46 – Why great marketing must get people to not just notice, but stare 31:00 – The patterns behind the least successful entrepreneurs 39:40 – How Ryan defines success and the power of optionality ---- Links & Resources: Digital Marketer Viktor Frankl Vincent Van Gogh Pablo Picasso ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 211. Pat Flynn — Superfans: How to Stand Out, Grow Your Tribe, and Build a Successful Business 180. Seth Godin — Putting Your Best Work Out Into the World 29. Billy Gene Shaw — Entertain, Educate, Execute: How to Dominate on Social Media

Combining a business with a podcast creates a powerful "win-win" scenario for national brands. This episode, Favour Obasi-ike, MBA, MS unpacks how to transform your podcast from a simple communication channel into a strategic, long-term business asset. The core mission is to educate and inform your audience with valuable content that builds authority and keeps them returning. By focusing on foundational SEO, strategic content creation, and data-driven analytics, businesses can create evergreen assets that drive monetization. This approach shifts the focus from fleeting social media metrics to lasting search intent, ensuring your content serves your audience precisely when they need it, paving the way for profitable growth through advertisements, sponsorships, and subscriptions.Host Information & ResourcesReady to apply these strategies to your business? Visit playinc.online or click the link in the show description to schedule a complimentary 30-minute website audit.Favour will personally send you a recording of the audit, showing you what's happening from the outside looking in, and provide actionable next steps.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online--------------------------------------------------------------------------------Key Topics & Timestamps1. [00:00] Introduction: The Power of Podcasting for BusinessesThis session is the third installment in a comprehensive series exploring podcasting strategies for local, regional, national, and international businesses. The central argument is that a podcast is more than just a marketing tool; when paired with a business, it becomes a win-win engine for growth. The fundamental mission of any business podcast is to educate and inform its audience, providing value that fosters loyalty and repeat engagement. However, before a business can effectively monetize its content, it must first establish a solid, discoverable presence within the vast podcasting ecosystem.2. [02:15] Foundational SEO: Is Your Podcast Discoverable?Monetization is impossible if your target audience cannot find your show. The first and most critical step for any business podcaster is to verify that their show is listed and discoverable across the podcast ecosystem. This foundational presence is the bedrock upon which all growth and revenue strategies are built. You can use the following free tools to check your podcast's visibility:• pod.link• ivy.fm• listennotes.comOnce you've confirmed your podcast is registered and accessible, you can begin to implement the core monetization strategies that this discoverability enables.3. [04:30] Three Pillars of Monetization: An OverviewThe world of podcast monetization can be complex and overwhelming. To simplify the process, this episode focuses on three primary methods that form the foundation of a sustainable revenue strategy. By understanding these core pillars, you can choose the path that best aligns with your business goals and audience. The three monetization models are:1. Advertisements2. Sponsorships3. SubscriptionsThe effectiveness of these strategies is often determined by a crucial technical decision made at the very beginning of the podcasting journey: the choice of a hosting platform.4. [06:00] Strategic Decision 1: Choosing Your Hosting PlatformSelecting a podcast host is not merely a technical detail; it is a strategic business decision that directly impacts your ability to generate revenue. It is crucial to choose a platform that is IAB (Interactive Advertising Bureau) certified, as this is often a prerequisite for receiving ads from major networks. Your hosting platform manages your RSS (Really Simple Syndication) feed, which is the technology responsible for distributing your episodes to directories like Apple Podcasts and Spotify. This RSS feed is the gateway to monetization, and it contains a surprisingly powerful and often overlooked setting that directly impacts your national reach: the language selection.5. [08:45] The Underrated National SEO Tactic: Language SelectionSmall technical settings can have an outsized impact on audience reach, and the language selection within your RSS feed is a prime example for national businesses. Correctly setting your podcast's language codec is a powerful and underrated SEO tactic. For a national business operating in the United States, for instance, setting the language to English, United States signals to algorithms that your content is specifically relevant to that national audience. This simple choice places your show "within that bracket in the algorithm," because as the speaker emphasizes, "nation and language go together."6. [12:10] The 2026 Strategy: From Fleeting Reach to Lasting IntentIn a world of short-term social media metrics, the key to long-term success is building durable, evergreen assets. While a social media post can become "obsolete tomorrow," a podcast episode focused on search intent can serve an audience for years to come. The strategic goal for 2026 and beyond is to shift focus from impressions and reach to intent. As illustrated by the "how to tie a tie" analogy, intent-driven content provides a solution at the exact moment a person needs it, creating a powerful and valuable connection that builds trust and authority.7. [15:30] Data-Driven Monetization: Using Analytics to Find OpportunityMonetization should never be based on guesswork. Podcast analytics provide the data necessary to uncover specific, actionable opportunities within your listener base. By analyzing your listener data, a national business can move from broad assumptions to targeted strategies. Your analytics can answer critical questions like:• Which are the top 5 cities listening to your show?• Which states, zip codes, counties, or districts have the most listeners?• What day of the week and time of day generate the most engagement?This data is invaluable. It allows a business to strategically partner with influencers in high-engagement cities, target sponsorships to specific regions, or schedule episode releases for maximum impact, turning insights into income.8. [18:00] Monetization Models In-Depth: Profit vs. AccessibilityThe best monetization model depends on your business's goals, specifically the balance between maximizing audience access and maximizing profit margins. Each of the three primary models offers a different trade-off. While a business can choose any model, they can also be viewed as a strategic progression: using advertisements to build broad awareness, leveraging that audience for targeted sponsorships, and finally converting the most dedicated listeners into high-value subscribers.Advertisements• Accessibility: High• Profit: Low• CPM: ~$10 - $30• Analysis: This model is ideal for building broad brand awareness. While direct profit is lower, the high accessibility generates significant activity and gets your brand name in front of the largest possible audience.Sponsorships• Accessibility: Low• Profit: Moderate• CPM: ~$25 - $50 (with rates around 40−50 being for highly targeted, premium placements)• Analysis: Sponsorships are more targeted and context-driven, focusing on a specific audience or niche. Because the partnership is more direct and relevant to the listener, the profit potential is higher than with general advertisements.Subscriptions• Accessibility: Varies (requires a private offering)• Profit: High potential• Mechanism: This model is typically executed by offering exclusive bonus content through a private RSS feed, which is separate from the public feed that distributes to apps like Apple and Spotify. A subscription can unlock access to a private community, a members-only forum, a swag bag, or exclusive meetups, creating a high-value offering for your most dedicated listeners.9. [24:00] Content in Action: Podcast Formats & SEO ChecklistSuccessful podcasting requires a deliberate approach to both the creative format of your content and the technical SEO that ensures it gets discovered. Mastering these elements will position your podcast for maximum impact and growth.Podcast Formats to Consider: ◦ Solo (Monologue) ◦ Interview ◦ Co-host ◦ Roundtable (three or more people) ◦ Theme / FacelessEssential Podcast SEO Checklist: ◦ Podcast Title ◦ Author Name ◦ Podcast Description ◦ Episode Title ◦ Episode Description ◦ Podcast Art Cover ◦ Episode Art CoverBy optimizing these foundational elements, you ensure that every episode you produce has the best possible chance of reaching its intended audience and contributing to your business's bottom line.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In just 30 days, Consultant Irene Soirassot-Joseph ...

Favour Obasi-ike, MBA, MS introduces this episode reframes “monetization” as a value exchange, built on the core truth that “there's no conversion that started without a conversation.” It presents a strategic model where financial returns are the natural result of building trust through dialogue. Applying this specifically to regional businesses, the discussion outlines strategic podcasting techniques to improve search engine visibility and drive revenue.The key tactic is the deliberate use of geographic keywords within episode titles, scripts, and author fields to dominate local search results. By treating a podcast as permanent intellectual property rather than just a marketing tool, businesses create a lasting reference point that validates their brand through expert conversations, building consumer trust and market authority.This value-exchange model is powered by converting listener attention into growth through methods like pre-roll ads, affiliate partnerships, and private subscriptions. Furthermore, the speaker advises using analytics to identify high-performing locations, allowing businesses to refine their content and promotional strategies for specific audiences. Ultimately, consistent, helpful audio content serves as the foundational engine for long-term customer loyalty, where monetization is the direct outcome of the deep relationships built through strategic, SEO-focused conversations.Key Takeaways: Actionable Insights• Local First, Regional Second: Even international brands are local to someone. The foundational strategy is to dominate your immediate search radius (5-25 miles) by embedding location-specific keywords—such as city, state, province, or zip code—directly into your podcast titles, spoken content, and show notes. This ensures you are discoverable by the customers actively searching for services in your specific operational areas.• Conversation Before Conversion: The speaker's primary argument is that trust is the essential precursor to any transaction. A podcast's main function should be to initiate meaningful conversations and consistently answer customer questions. This process naturally builds the credibility and trust required to guide a listener toward becoming a loyal customer, making the "sale" a frictionless conclusion to a relationship, not a high-pressure pitch.• Podcast as an Intellectual Property Asset: Your podcast should be treated as a core business asset, on par with your domain name or email list. It functions as a permanent, searchable "place of reference" that validates your expertise and builds long-term equity. As the speaker notes, a successful podcast creates listenership, authorship, and readership—"it's a lot of ship sailing"—that expands into partnerships and affiliate relationships.• Give Them What They Want, Then What They Need: This two-step engagement strategy is crucial for audience growth and retention. The speaker reveals their strategic thinking: "Give them what they need first, right? Let me actually put it this way. Give them what they want and then give them what they need." First, attract new listeners with content that answers what they want (their direct search queries). Then, build loyalty and authority by providing the deeper, more valuable content they truly need.Concluding TransitionWith these foundational principles established, the episode transitions into the specific, tactical SEO strategies that bring this value-driven approach to life.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineTimestamped Segments• [00:00:00] Introduction: Why Regional Businesses Need Podcast SEO ◦ Favour outlines the opportunity for regional businesses to build trust, loyalty, and brand awareness through location-focused content.• [00:05:15] The Core Strategy: Hyper-Local Targeting ◦ Details on how to use specific city, state, and province names in episode titles and spoken scripts to attract local search traffic.• [00:09:30] Redefining Monetization: Trust and Conversation ◦ Favour argues that monetization is an outcome of trust, which is built through valuable conversations, not direct sales pitches.• [00:14:00] Tactical Content Planning ◦ Keyword Strategy: How to build content around core business keywords (e.g., "cooking") and then niche down into specifics ("vegan cooking," "pressure cooking"). ◦ FAQ Episodes: The strategy of creating dedicated FAQ episodes for each business location to address unique regional customer questions. ◦ The "Album Drop" Strategy: An explanation of releasing all location-specific FAQ episodes simultaneously to maximize reach and impact.• [00:21:45] Advanced SEO & Platform Tactics ◦ Author Name Optimization: How to structure the podcast's "author" field to include business locations (e.g., "My Restaurant | Seattle | Honolulu | Las Vegas"). ◦ The Power of Voice: Imagine listening to your brand's CEO sending a message directly to you, "documenting their journey with you on live mode" - this tactic creates a permanent "reference point" that builds unparalleled trust.• [00:28:10] The Podcast as a Business Asset ◦ Positioning the podcast as a core piece of intellectual property that builds listenership, authorship, partnerships, and affiliate relationships.• [00:32:00] Monetization Mechanics Explained ◦ A breakdown of ad formats like pre-rolls, mid-rolls, and post-rolls, comparing them to YouTube's ad model. ◦ Discussion on building private, subscription-based podcasts for premium content.• [00:41:00] Live Q&A: Getting Started with Podcasting (with Kelcey) ◦ A new podcaster asks for advice on where to start with her faith-based podcast and monetization.• [00:55:30] Core Digital Assets: Domain & Email List ◦ The speaker emphasizes that your domain and email list are critical assets, using the analogy: "Just like you have an address and a mail box is the same way you have a website and a mailbox."• [01:05:00] Closing Remarks and Call to Action ◦ Favour summarizes the key points and directs listeners to connect for a free audit.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise SEO teams track AI visibility without measuring business impact. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, reveals why current visibility tracking resembles "impression tracking without attribution." He outlines first-click attribution frameworks that demonstrate SEO's true $200M revenue contribution, competitive share-of-voice analysis that prioritizes market positioning over granular prompt tracking, and sustainable citation strategies that focus on quantity over manipulated mentions.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textCan you build a multi-million dollar marketing agency without burning out — while raising kids? In this episode, Jen interviews Kym Asana, founder of Always On Digital, about the real-life systems behind her agency's growth: flexible team schedules, trust-based management, smart hiring decisions, and the mindset shift that helps you scale beyond “it all depends on me.”You'll hear how Kym went from NYC advertising to building a woman-owned agency on her own terms, plus the #1 marketing mistake she sees businesses make when they want results fast.ALL THE LINKS MENTIONED: https://jenvazquez.com/build-a-7-figure-marketing-agency-without-burnout-with-kym-insanaTransform your service-based business with valuable insights and actionable strategies on how to find, attract, and book your ideal clients at our marketing summit.https://creativemarketingsummit.com FREE Marketing Summit: https://creativemarketingsummit.com

86% of AI citations come from sources brands already control. Danny Kirk, founder of ReddiReach, has helped 500 brands navigate Reddit ethically while building a $2 million agency focused on turning Reddit discussions into AI search advantages. Kirk reveals his framework for authentic community engagement that prioritizes reader value over brand mentions, his approach to managing negative sentiment through strategic non-engagement with trolls, and his methodology for leveraging Reddit's upvote system as a reputation validation mechanism that feeds directly into AI training data.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the AI for Sales podcast, host Chad Burmeister speaks with Sid Bonatou, founder and CEO of Aira, a personal shopping AI that learns user preferences to enhance the shopping experience. They discuss how AI is transforming customer experiences, the importance of aligning business models with consumer interests, and the ethical considerations surrounding data privacy. Sid shares insights on the future of AI in shopping, the misconceptions about AI, and the skills sales professionals need in this evolving landscape. Takeaways Aira is a personal shopping AI that learns user preferences. AI is transforming shopping from a fragmented experience to a continuous one. The incentive model should align with consumer interests, not advertisers. Memory is crucial for enhancing user experience in shopping. Aira's AI companions will help users find the best deals and products. Ethics in AI revolves around transparency and consumer privacy. Sales professionals need to focus on understanding customer problems. Automation should enhance personalization in the shopping experience. Emerging AI technologies are reshaping consumer interactions. The future of shopping will prioritize user trust and data protection. Chapters 00:00 Introduction to Aira and Its Vision 02:32 Transforming Customer Experience with AI 07:15 Case Studies and Success Stories 08:18 Understanding AIRA: The Meaning Behind the Name 09:44 Market Trends and Business Models 11:39 AI Misconceptions and Innovations 14:37 Balancing Automation with Personal Touch 16:57 Emerging AI Technologies 19:07 Ethics in AI 22:02 Skills for Sales Professionals in the AI Era 23:16 Conclusion and Final Thoughts The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth. Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies.

Podcast SEO and monetization strategies tailored for local businesses is today's episode discussion. Favour Obasi-ike emphasizes the importance of metadata, noting that elements like podcast titles, descriptions, and author names serve as critical search signals for discovery.By treats these fields as structured data, creators can establish local authority and ensure their content surfaces in specific user queries across platforms like Spotify and Apple Podcasts.The source further highlights the compounding value of backlinking, explaining how consistent episode releases create a vast network of searchable links that drive traffic back to a brand's website. Ultimately, the text argues that a well-optimized podcast acts as a long-term intellectual property asset that builds credibility and solves audience problems through searchable, evergreen audio content.In the 2026 search ecosystem, local visibility is no longer a matter of chance; it is a matter of engineering. This episode serves as a strategic blueprint for local businesses to command "page dominance" by transforming audio content into a high-authority digital asset. By deploying a "spread map" strategy—scaling influence from local roots to international authority—business owners can ensure their brand is the definitive answer to specific consumer queries.The objective is to move beyond the "hobbyist" mindset and treat podcasting as a capital-efficient SEO machine. We explore how to build an "engine" that runs independently via technical metadata and RSS syndication, allowing your brand to reside permanently in the search database.Key Takeaways for Local Business Owners1. Metadata is Your Search ID: Your title, author field, and description must match the exact phrases your customers use. If your "ID" doesn't match the search query, the algorithm cannot process your "legal documents," and your business remains invisible.2. Exploit the 50x50 Rule: Syndication is a volume game. By appearing on 50 platforms, you create thousands of high-authority backlinks. This sheer volume of structured data makes your brand unavoidable in local searches.3. Implementation over Information: ROI is the result of action, not note-taking. Podcasting is a long-term index fund for your brand; the earlier you start the "audio documentation," the more interest your digital legacy accrues. Move from "doer" to "architect" today.Need to Book An Appointment?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlinePodcast Timestamps[00:00:00] – The Spread Map: Establishing the strategic journey from local business to international brand authority.[00:03:00] – Statistical Authority: Reviewing personal benchmarks (600 episodes, 156 countries) as a model for growth.[00:06:00] – The Harry Potter Paradox: Why naming your show for the "benefit" is the only way to be found before you are famous.[00:10:00] – The Psychology of Blue Links: Why "Blue Links" signify trust and confidence in the search results.[00:14:00] – Spotify Signal Case Study: Using the phrase "workout habits for men over 40" to identify exact-match search signals.[00:22:00] – Compounding Link Math: The 50x50 breakdown of how to generate 2,500 links across platforms like SiriusXM and iHeart.[00:31:00] – The Celese Interaction: Overcoming ADHD and task-paralysis by choosing documentation over perfection.[00:45:00] – The Legacy Challenge: Transitioning from a task-based worker to a legacy-based brand architect.The Mathematics of Syndication & The "Compounding Effect"Strategic dominance is a function of Depth and Cadence. While frequency is important, "Depth" is determined by your average episode length. A 60-minute episode provides sixty times more data points for an algorithm to index than a one-minute clip.The true ROI of podcasting is found in the Compounding Link Formula:50 Episodes (One year of weekly audio documentation) x 50 Distribution Platforms (Apple, Spotify, SiriusXM, Podchaser, Castbox, iHeart, etc.) = 2,500 High-Authority BacklinksThis volume creates a "digital balloon that never pops." As you add more helium (content), the structure becomes stiffer and more secure. To maximize this, maintain a Cadence (release cycle) closer to "1" (daily). A faster cadence spins the RSS feed more frequently, signaling to search engines that your brand is an active, relevant authority.The following 15 monetization levers are the tactical parameters required to convert conversational documentation into long-term ROI and a lasting digital legacy.Episode Breakdown on the 15 Monetization StrategiesPART 1: CORE DISCOVERY METADATA (Your Digital ID Card)1. Podcast TitleExecution: Match the show name to the specific topic or core benefit your audience seeks.So What? Listeners search for solutions and interests, not your name. A descriptive title ensures discoverability in search before you have a famous brand.2. Podcast DescriptionExecution: Exploit the full ~4,000-character limit as a "Search Bank." Use refined keywords, clear value propositions, and a strong call-to-action.So What? This is your show's primary Search ID. If it doesn't match user queries, algorithms can't "read" or rank your content effectively.3. Author/Host FieldExecution: Strategically expand your name with professional identifiers (e.g., "Alex Chen | Venture Capital Analyst").So What? This data feeds APIs and LLMs, establishing your niche authority within recommendation systems and digital assistants.4. Genre & Category SelectionExecution: Use platform hierarchies (e.g., ListenNotes, Apple) to select precise Primary, Secondary, and Tertiary categories.So What? Correct categorization moves you from competing with millions of general shows to dominating a specific, interested listener ecosystem.5. Episode TitleExecution: Adopt a clear, "Guest-First" or "Topic-First" naming convention (e.g., "Dr. Sarah Lee: The Neuroscience of Sleep").So What? It maximizes clarity for listeners and SEO. A guest's name at the front captures their audience and amplifies "link juice" to that episode URL.6. Episode DescriptionExecution: Implement web-style formatting: use H2/H3 headers, bullet points, timestamps, and hyperlinks to key resources.So What? Structured data helps both listeners scan and bots "dissect" your content, boosting engagement metrics and canonical linking power.PART 2: VISUAL & TECHNICAL EXECUTION7. Podcast Cover ArtExecution: Command professionalism with compliant, 3000 x 3000 pixels, visually simple art that is legible at thumbnail size.So What? High-quality, optimized art provides an immediate competitive edge against the significant portion of shows using amateur visuals.8. Episode Cover Art (Optional but Powerful)Execution: For key interviews, create guest-centric visuals that differ from your main show art.So What? Visual differentiation in a subscriber's feed signals unique, fresh value, increasing click-through rates for specific high-interest topics.9. Ad Roll PlacementsExecution: Strategically engineer ad breaks: pre-roll (for direct response), mid-roll (for highest attention), post-roll (for brand storytelling).So What? These are primary monetization vehicles. Placement affects listener retention and ad performance by capturing attention at different psychological stages.10. RSS Feed ManagementExecution: Balance your public RSS feed with private, gated feeds (via platforms like Hello Audio or Supercast) for bonus or premium content.So What? Private feeds enable direct community monetization and foster loyalty by delivering exclusive, "trust-based" content to high-value subscribers.PART 3: DISTRIBUTION & AMPLIFICATION11. Email & Affiliate LeverageExecution: Use automated tools to turn podcast transcripts into newsletter content that drives traffic to affiliate offers or key resources.So What? This captures high-intent listeners where they live (their inbox), converting passive listening into measurable action.12. Social Media DistributionExecution: Systematically cross-post short, thematic audio clips (with captions and video) to platforms like LinkedIn and Instagram.So What? It transforms one hour of recording into weeks of "top-of-funnel" awareness, building connection volume and attracting new audiences.13. Backlink GenerationExecution: Understand that every major hosting platform (Spotify, Apple) creates a backlink to your website from your show profile.So What? This generates vital "link juice" from high-authority domains, strengthening your primary website's search engine ranking.14. Website Integration & AnalyticsExecution: Host a dedicated podcast page on your site and connect it to Google Search Console.So What? This allows you to track how people find and interact with your podcast via search, providing data to refine your topic and keyword strategy.15. Sonic Branding (Musical Intelligence)Execution: Deploy a distinct instrumental theme for each season or series.So What? A fresh sonic identity signals a new "era" or focus for your show, boosting production value and maintaining listener retention through auditory novelty.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

86% of AI citations come from sources brands already control, yet Reddit dominates AI discovery responses. Danny Kirk, founder of ReddiReach, has helped 500 brands navigate Reddit ethically while building a $2 million agency focused on turning Reddit from liability into AI search advantage. The discussion covers the strategic shift from 80% to 20% Reddit citations in AI responses, enterprise reputation management frameworks for community-driven platforms, and tactical approaches for leveraging organic Reddit engagement over traditional paid advertising in the age of AI-powered search discovery.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode unpacks how Eventbrite marketing and SEO can be used to grow a business and sell tickets through organic search. Favour Obasi-ike emphasizes that placing targeted keywords at the beginning of event titles is crucial for creating effective URL (uniform resource locators) slugs that rank well on search engines. To build trust and boost visibility, event organizers should also embed YouTube videos and utilize back-linking strategies within event descriptions. Real-world case studies discussed illustrate that scheduling events at least one month in advance allows search algorithms sufficient time to index the content and reach potential attendees. Even after an event concludes, Favour notes that active links continue to drive traffic, serving as a long-term asset for brand awareness. Ultimately, the source advocates for a data-driven approach that combines strategic messaging with technical SEO to ensure sustainable audience growth.Need to Book An Appointment?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps[00:00:00] Introduction: Why Eventbrite is a Hidden SEO GoldmineThe episode begins by positioning Eventbrite as a critical platform for business marketing, lead generation, and product promotion, beyond mere event discovery. The emphasis is on creating every listing with the "searcher's benefit" in mind, focusing on how the event serves the needs of a potential attendee actively searching for a solution. This strategic mindset is the key to unlocking the platform's potential and leads directly into the most critical setup step for organic success.[00:05:30] The Single Most Important SEO Factor: Your Event TitleThe event title is presented as the most crucial element for SEO success because it directly generates the event's URL slug. Placing primary keywords at the beginning of the title ensures they appear at the start of the URL, dramatically improving visibility on Google and Eventbrite. Conversely, placing keywords at the end creates a less effective URL and weakens search ranking from the outset. Getting this step wrong can undermine the entire organic marketing effort.[00:12:15] The Long-Term Value of an Eventbrite ListingA unique feature of Eventbrite is that its event links remain active and discoverable long after an event ends. These expired listings function as permanent digital assets that continue to house links to websites, YouTube videos, and other resources. As such, an old event page acts as a long-term digital billboard, continuously driving traffic and brand visibility for months or years. This sets the stage for a practical case study.[00:17:45] Case Study 1: The Wreath-Making Workshop (A Paid Event Strategy)This case study demonstrates timing, targeting, and iterative improvement by combining organic SEO with minimal paid ads. A client's first workshop failed due to a two-week lead time, which was insufficient for search engine indexing. For the second attempt, strategic changes were made: scheduling four weeks in advance for algorithm indexing, creating a high-quality 4K promotional video, and running hyper-targeted Facebook ads with a $5/day test budget aimed at building community. The result was a sold-out event, providing a repeatable formula for marketing local, paid events.[00:31:00] Technical SEO Deep Dive: Why Your Website Pages Get De-IndexedThis section explains technical reasons for losing search ranking over time. Key factors include the "Last Modified" date in a website's XML sitemap, which signals content freshness to search engines; the 24-month lifespan of a blog post's SEO relevance if left untouched; and the actionable "update rule" of updating two old pages for every new one published. A contrast is drawn with podcast RSS feeds, which re-index the entire channel with each new episode, highlighting a unique SEO benefit of podcasting. This reinforces the importance of an updated digital presence to support event marketing.[00:48:15] Case Study 2: The Junk Journaling Workshop (A Free Event Strategy)This case study proves the core SEO principles work for a free event launched by a brand-new account with zero prior audience. The client created a new Eventbrite listing for a niche craft workshop with one month of lead time. Relying purely on organic discovery, all 10 free slots sold out to unknown attendees. The 10 conversions came from just 88 page views, indicating a highly effective, targeted listing. Page views continued to climb after sell-out, proving Eventbrite pages remain active SEO assets. The next step is community building.[00:55:30] The Post-Event Pivot: From Attendees to a CommunityThe conclusion shifts focus to the true metric of success: not just tickets sold, but building a returning community. The recommended strategy involves using a post-event QR code linked to a survey to gather feedback. For free events, this is a critical opportunity to ask attendees if they would return for a paid event, gauging future viability and gaining consent for upselling. This final step transforms a single event into a sustainable, community-driven business model.Memorable Quotes:"The fault begins with the message. And if the message is wrong, everybody is confused.""It's not about how many tickets were sold. It's how many people came, saw, went back, and came back again.""For every one page that you publish, update the last two that I just want to make it easy."Actionable Takeaways & Memorable QuotesTop 3 Actionable Takeaways:1. Prioritize Your Title: Always place your primary keywords (e.g., "Marketing Workshop," "Cooking Class") at the very beginning of your Eventbrite title to create an SEO-optimized URL slug.2. Respect the 3-Week Rule: Launch your event at least three to four weeks in advance. This gives search engine algorithms the necessary time to index your page and show it to relevant audiences organically.3. Plan the Post-Event Follow-Up: The event isn't over when it ends. Use a simple QR code survey to collect feedback and, for free events, to ask attendees if they would be willing to pay for a future version.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

86% of AI citations come from sources brands already control, yet Reddit dominates AI responses. Danny Kirk, founder of ReddiReach, has helped 500 brands grow on Reddit ethically and at scale, turning community engagement into measurable AI search advantages. The discussion covers strategic comment optimization that prioritizes reader value over brand mentions, reputation management through upvote-driven consensus building, and reverse-engineering AI citation patterns to identify high-impact discussion threads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Builders of Authority Podcast, I sit down with Ashley Fitzgerald of Studio Epik to talk about building authority through branding, leadership, and systems.We break down why most business owners struggle with control, how processes actually create freedom, and why brand consistency matters more than chasing short term leads. Ashley shares lessons from scaling multiple brands, hiring the right team, and creating a client experience that drives referrals and long term growth.If you are an entrepreneur or contractor looking to build a business that lasts, this episode delivers practical insight you can apply immediately.Connect with Studio EpikWebsite: www.studioepik.comFB: https://www.facebook.com/epikdesignandbuildConnect with Builders of AuthorityWebsite: https://buildauthority.comFREE Facebook Group: https://www.facebook.com/groups/7685392924809322BOA Mastermind: https://buildauthority.co/order-form-mastermindGoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney

Album 8 Track 2 - What's Poppin? CFP Fandom & the Rise of Fansville w/Ryan LehrIn this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Deutsch Co-Chief Creative Officer, EVP, Ryan Lehr to talk all things CFP Fandom and the Rise of the Fansville campaign that brings the football fan's experience to life. We are dropping this special edition right before the CFP title game, and we've got the perfect guest to break it all down: Ryan Lehr. We are talking about what's in "the gumbo" of making a successful campaign, as the Dr. Pepper Fansville, college football trends and to why Indiana (yes, Indiana!) is the ultimate underdog story.Whether you're a die-hard football fan or just a casual observer, this conversation dives into why 32% of the country is obsessed with college football and why smart brands are going all in.Key Takeaways:Market Share Wins: How staying authentic to the sport helped Dr. Pepper climb from #4 to #2.Agile Marketing: How to pivot creative strategy when rules change overnight (literally).Leadership Lessons: Why the best client relationships feel like "one team, one dream."Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram

The auto industry is changing faster than ever, yet cars remain deeply personal, symbols of freedom, connection, and possibility. Few companies embody that spirit like General Motors, a brand that has shaped culture for more than a century and is now leading the charge toward an electric and connected future.Jim's guest this week is Norm de Greve, Chief Growth Officer of General Motors. GM is, of course, home to iconic brands like Chevrolet, Buick, GMC, and Cadillac. It is a $77 billion revenue powerhouse driving innovation across combustion, electric, and autonomous vehicles.Norm brings a rare combination of creativity, purpose, and business discipline to one of the world's most iconic companies. Before joining GM in 2023, he spent nearly a decade as CMO of CVS Health, helping transform the company into a purpose-driven healthcare leader.So buckle up and tune in for a conversation with a marketing leader who believes in leading with high expectations and kindness.Captured live at the ANA Masters of Marketing, in partnership with TransUnion.---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

86% of AI citations come from sources brands already control, yet Reddit dominates AI training data. Danny Kirk, founder of ReddiReach, has helped 500 brands grow on Reddit ethically while building a $2 million agency focused on turning Reddit from liability into AI search advantage. The discussion covers the crowd-sourced reputation validation system that rewards authentic engagement over promotional content, strategic commenting frameworks that prioritize reader value before brand mentions, and the emerging "buy it now" button integration that threatens traditional e-commerce customer acquisition funnels.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Feinman shares how cinematic storytelling can be used to build successful businesses and viral experiences. From creating Zombie Run—a nationwide immersive event inspired by zombie films—to founding Viral Idea Marketing, David explains how understanding narrative, pacing, and emotion allows content to cut through digital noise. His approach treats marketing like filmmaking, where suspense, structure, and audience engagement matter more than traditional advertising tactics.The conversation also explores what “going viral” really means, emphasizing shareability over view counts. David discusses the importance of professionalism, attention to detail, and designing content specifically for social platforms. His journey offers filmmakers and creatives a practical blueprint for turning storytelling skills into sustainable careers by blending creativity with strategy in the modern media landscape.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

In this episode of The Speed of Culture podcast, Matt Britton sits with Selina Sykes, VP and Global Head of Digital Marketing and Social-First, Unilever, Beauty & Wellbeing, for a deep look at the company's marketing transformation. Selina breaks down how Brand DNAI, AI in content creation, digital twins, creators, and cultural insight come together to build “desire at scale.” She also explains how AI agents and agentic shopping will rewrite the future consumer journey, and why authenticity and community matter more than ever in global beauty.Follow Suzy on Twitter: @AskSuzyBizFollow Selina Sykes on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

The actionable local SEO and marketing strategies for businesses to implement in 2026 with Favour Obasi-ike. The primary recommendation involves using QR codes as digital lead magnets to bridge the gap between physical locations and online platforms. This further emphasizes the power of podcast appearances and high-authority PR backlinks to establish brand credibility and improve search engine rankings. Additionally, the discussion explores short-form video tactics on YouTube and Instagram as tools to drive traffic to specific landing pages or low-ticket offers. The speakers conclude that consistent data tracking and strategic positioning are essential for scaling a local business effectively.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps & Key Takeaways1. The QR Code Renaissance: Your Digital Lead MagnetQR codes have re-emerged as a low-cost, high-impact tool for local marketing, serving as a powerful bridge between physical customer presence and digital engagement. More than just a link, a strategic QR code acts as a direct gateway for lead capture, data collection, and relationship building, turning passing interest into a measurable interaction.[00:02:30] The Core Tactic: Creating and Deploying QR Codes Implementing a successful QR code strategy involves a few key steps:Generation: Use a dedicated tool like flowcode.com to create a custom QR code.Destination Strategy: Instead of linking to a generic homepage, direct users to a specific, high-intent page on your website. This could be a contact page, location page, a special offer landing page, or an email list signup form. The goal is to make the next step clear and valuable.Physical Placement: Maximize local visibility by placing the QR code on a variety of physical assets, including brick-and-mortar storefront windows, flyers, business cards, leaflets, and even in collaboration with other local businesses like restaurants.[00:07:15] Case Study: The Loungewear Brand A 2023 case study of a loungewear client at the Arendelle Mills Mall demonstrates the power of this tactic. During the Christmas season, the business used QR codes to promote a raffle for a family loungewear set. Shoppers scanned the code to enter, which successfully:Built their email list with qualified, local leads.Drove both in-store and online sales by creating a direct engagement point.The campaign successfully accelerated their online business by focusing on the core brand message of family bonding, turning a simple raffle into a meaningful touchpoint that resonated with their target audience.[00:13:45] Critical Best Practices To ensure your QR code campaign is effective and avoids costly mistakes, follow these essential practices:Incentivize the Scan: Offer a compelling reason for someone to pull out their phone. Frame it as a gateway to exclusive sales, monthly offers, or entry into a contest.Test Before You Print: Before investing in hundreds of flyers or stickers, thoroughly test the QR code with multiple people and different devices to ensure it scans correctly and links to the right destination.Track the Interaction: On your backend system, verify that a scan is being registered. This is crucial for measuring the campaign's effectiveness and understanding user engagement.This direct, one-to-one engagement tactic sets the stage for a broader, community-focused strategy: live events.2. Front-End Offers: Building Community with EventsA "front-end offer" in this context is less about an immediate transaction and more about securing a customer's commitment. Local events are the perfect vehicle for this strategy, providing a platform to foster deeper relationships, build brand loyalty, and create a powerful feedback loop that traditional digital marketing often misses.[00:15:30] Case Study: The Junk Journaling Business This case study follows a client with a purely traditional, offline business and zero website traffic. The strategy and results were transformative:Problem: The client had zero website traffic and was operating a purely traditional, offline business, making them invisible to online search and limiting their growth to in-person interactions.Solution: The host advised creating a free, local event on Eventbrite. The event listing was strategically optimized with local SEO keywords like "junk journaling classes near me" to capture search intent.Results: Within just seven days, the Eventbrite page received 88 views. More impressively, all 10 available slots for the event—still a month away—were completely filled, validating immediate local demand.[00:23:00] The Post-Event Flywheel The value of a local event extends far beyond the event itself, creating a self-perpetuating cycle of engagement and growth:Deep Connection: Events provide a rare opportunity to build genuine, personal relationships with customers in a face-to-face setting.Network Effect: The "10 people know 10 people" principle comes into play. A small group of engaged attendees can quickly become powerful brand advocates, driving exponential word-of-mouth marketing.Feedback Loop: By using a QR code at the event, you can direct attendees to a survey. This gathers invaluable feedback for improving future events and understanding customer needs.Validating Paid Offers: The post-event survey is the perfect place to gauge interest in future paid workshops or events, allowing you to de-risk future business decisions by confirming demand before investing resources.From building community in person, the conversation shifts to scaling that trust and authority to a much wider digital audience.3. Podcast Guesting: Scaling Trust and AuthorityPodcast guesting is a powerful and often underutilized local SEO and public relations (PR) strategy. It offers a unique dual benefit: it builds personal brand trust through the intimate and authentic medium of voice, while simultaneously generating a high volume of valuable digital assets in the form of backlinks.[00:28:45] The Backlink Multiplier Effect Being a guest on a podcast is a superior backlink strategy compared to a simple guest article. A single podcast appearance can result in dozens of high-quality backlinks as the episode is syndicated across numerous platforms like Apple Podcasts, Spotify, iHeartRadio, and Pandora. Each platform that lists the episode with your name and website in the show notes creates a new backlink, amplifying your SEO impact from a single effort.[00:33:10] Building Your "Listen Score" Platforms like listennotes.com (using "Listen Score") and Podchaser.com (using "Power Score") provide metrics that quantify both audience trust and algorithmic credibility. Consistently appearing on podcasts directly improves these scores. A higher score signals to algorithms that you are a credible and relevant authority in your field, enhancing your overall brand authority and searchability.[00:36:00] Finding Your Platform Finding the right podcasts to appear on is a straightforward process:Recommended Tool: Use a podcast discovery platform like ivy.fm.Process: Search for topics relevant to your business or expertise. The tool will generate a list of relevant shows. From there, you can identify their contact information and craft a pitch to appear as a guest expert.The host's prepared tactics are then reinforced and expanded upon by real-world experiences from other experts who joined the discussion.4. Expert Discussion: Real-World PR, SEO, and Video StrategyIn the final segment, marketing experts Marc, John, and Pierre join the host to share recent experiences and insights, adding another layer of practical validation to the episode's core themes of PR, local SEO, and modern content strategy.[00:45:00] Mark's PR Case Study: The Power of a Single Backlink Marc shared two recent PR wins that perfectly illustrate the difference between brand presence and direct SEO value. The comparison highlights that the quality and type of a link are far more critical than the length of the feature.[00:58:15] John's YouTube & Low-Ticket Offer Strategy John provided a distilled look at his current content and sales funnel strategy, emphasizing speed and efficiency:YouTube Content Mix: He recommends a strategic blend of 30% shorts for top-of-funnel branding and discovery, combined with 70% long-form video for deeper audience engagement and education.Shorts-to-Revenue Funnel: An effective modern funnel uses shorts for the initial "branding" function—getting people to say, "Oh, yeah, that's interesting"—before driving traffic directly to a low-ticket offer ($27-$47) on a checkout page. This bypasses complex sales pages for high-volume, low-friction conversions.GeoGrid Inaccuracy: John noted that traditional local SEO geogrid mapping tools are becoming inaccurate. He shared an example where a manual, localized search showed his client in the top 3 results, while the geogrid software reported a rank of 8. This discrepancy demonstrates the unreliability of the tools and reinforces the need for new tracking methods.John's strategy provides a digital, high-velocity parallel to Tactic #2's front-end offers, using short-form video to secure low-friction commitment and rapidly build a revenue-generating audience.This expert discussion underscores the episode's key principles, bringing the focus back to the tangible actions listeners can take.Resources MentionedQR Code Generation: flowcode.comEvent Management: EventbritePodcast Discovery: ivy.fmPodcast Metrics: listennotes.com, Podchaser.comPrivacy-Focused Analytics: Fathom AnalyticsMarketing Experts Referenced: Maria Wendt, Joel Irway, Daniel Priestley, Sean Cannell, Daryl EavesConclusion & Call to ActionThis episode delivers a clear and compelling message: success in local marketing hinges on practical, strategic action. The tactics discussed—from QR codes and community events to podcasting and savvy PR—are not just theoretical concepts but proven methods for building visibility, trust, and revenue. The final challenge to the audience is to move from passive listening to active application. Choose one of these strategies, implement it for your business, and begin the journey to "listen, live, learn, and earn."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Reddit citations dropped from 80% to 20% in AI responses, yet remain critically influential. Danny Kirk, founder of ReddiReach, has helped 500+ brands navigate Reddit ethically while building a $2 million agency focused on AI search optimization. Kirk reveals why Reddit's $60 million Google partnership and Sam Altman's 9% stake position the platform as the primary AI training ground for brand discovery. The discussion covers enterprise reputation management strategies, the "upvote democracy" system that validates authentic brand sentiment, and tactical approaches for converting Reddit discussions into sustainable AI search advantages.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Marketing at Meta - The View From the Eye of the Storm"A CMO Confidential Interview with Alex Schultz, the Meta CMO and VP of Analytics, and author of Click Here: The Art & Science of Digital Marketing and Advertising. Alex details why he believes in decentralized analytics and the importance of focusing on core results vs vanity metrics, why AI is a "threshold technology", and why and how the company transitioned to Meta. Key topics include: the barbell distribution of AI competency (native users and very senior experienced leaders); why he believes so strongly in "incrementality measurements"; how he and his team handle the emotional impact of being in the center of political discussions and; why marketers should be thinking about 2027. Tune in to hear a story about affiliate marketing incentives gone wrong and the eBay/Google "Tea Party" incident.What's it really like to be CMO at one of the most scrutinized companies in the world?In this episode of **CMO Confidential**, host Mike Linton sits down with **Alex Schultz**, CMO and VP of Analytics at Meta, for a wide-ranging, unfiltered conversation on marketing leadership inside the eye of the storm. Alex breaks down how Meta structures marketing and analytics at global scale, why marketing must be centralized while analytics should not, and what most companies get wrong about “one source of truth.”The conversation goes deep on navigating nonstop political and cultural pressure, shortening negative news cycles, and keeping teams emotionally grounded when the brand is under fire. Alex also shares some of the clearest executive thinking we've heard on AI as a *threshold technology* — where it truly creates leverage, where humans must stay in the loop, and how CMOs should assess AI talent today.The episode closes with inside stories from the Facebook-to-Meta rebrand, hard-earned lessons from eBay on incrementality measurement, and practical advice for preparing your organization for 2027 and beyond.If you're a CMO, CEO, founder, or senior operator responsible for growth, measurement, and brand under pressure — this is required listening.New episodes of **CMO Confidential** drop every Tuesday.---## Chapters & Timestamps00:00 – Welcome to CMO Confidential00:01 – Alex Schultz's role: CMO & VP of Analytics at Meta00:03 – Why marketing is centralized but analytics are decentralized00:06 – “One source of truth” and killing vanity metrics00:09 – Marketing while constantly in the global spotlight00:11 – Managing crisis cycles, truth, and comms alignment00:12 – AI's real impact on marketing productivity00:15 – AI as a threshold technology (precision vs. recall)00:17 – How AI is reshaping analytics, creative, and teams00:18 – Hiring for AI: the barbell talent distribution00:22 – Preparing for 2027: information flow and AI philosophy00:25 – How B2B marketing is (and isn't) changing00:28 – Inside the Facebook → Meta rebrand00:32 – Lessons from eBay: incrementality over last-click00:36 – What downturns reveal about leadership talent00:37 – Why Alex wrote his book on digital marketing00:40 – Affiliate marketing, incentives, and unintended consequences00:43 – Final advice for CMOs and marketers---CMO Confidential, Alex Schultz, Meta marketing, Facebook Meta rebrand, marketing leadership, CMO podcast, executive marketing, analytics strategy, marketing analytics, AI in marketing, artificial intelligence marketing, incrementality measurement, digital marketing strategy, B2B marketing, growth marketing, brand under pressure, crisis communications, marketing measurement, performance marketing, last click attribution, marketing org design, marketing podcast--See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This weeks' guest is Megan Nivens-Tannett, Founder & CEO, Flourish Consulting Services. Megan is also the host of the SheBoss podcast, in which stories of phenomenal women from across the state making BIG impacts in their communities are shared. In this episode she chronicles her family's history with cancer and a tough, brave decision she made to avoid her own cancer diagnosis. Megan's background ranges from working in non-profit to multi-million-dollar organizations, engaging in digital marketing, public relations, strategic communications, business development, and more.Prior to starting Flourish in 2018, she served as Vice President for Huntsville-based startup accelerator The Foundry; prior to that, she served as the Director of Digital Marketing for Internet of Thigs (IoT) tech firm, Synapse Wireless. In addition, she held various roles with leading Advertising firm McCann Erickson, where she managed marketing and public affairs for their client, the U.S. Army, for both USAREC and ROTC Commands. In this episode, she details the work she is doing now serving on the boards of the Madison CEO non-profit and Fantasy Theatre.Prior to that, she served as the Executive Director for the Muscular Dystrophy Association, where she opened the first office in North Alabama.Megan's passion is people and finding solutions to problems – whether it's mentoring students, guiding non-profits, helping her kid's maneuver life's challenges, or working with clients to determine areas for growth and overall success.In addition to managing her business, she volunteers her time, including serving as a mentor for the Madison, AL CEO high school program, being an active student mentor through the University of Central Florida (go Knights!), serves as a business coach for The Catalyst Center for Business and Entrepreneurship, volunteers as a communications committee member for Semper Fi, speaks at various events to educate and inform about the public relations/marketing/communications field and was most recently chosen for Leadership of Greater Huntsville's Flagship 35 class.00:00 Start02:40 Megan Background03:38 Praise of Ranae Bartlett10:48 Getting Involved Locally16:11 Invisible MO20:54 Differences in Kids24:55 Madison CEO Program28:57 Do Children Need College?41:46 Collaboration in North Alabama43:58 Personal Injury Lawyers Discussion53:10 Megan's Husband Joining Flourish01:00:58 Cancer, Family History01:10:13 Double Mastectomy01:23:17 Role Model?01:31:34 Function Health01:37:18 The Quick 6For more information visit https://flourishconsultingservices.comHost/Interviewer: M. Troy Bye, Owner, Our Town w/ Troy ByeSpotify Channel: ⁠⁠https://spoti.fi/3QtpT8z⁠⁠ YouTube Channel: http://www.youtube.com/@ourtownpodcastAudio available on all platforms - just search for "Our Town Podcast" Follow us on social media: LinkedIn: ⁠⁠http://bit.ly/41rlgTt ⁠⁠Facebook: ⁠⁠https://bit.ly/ourtownpodcast ⁠⁠Instagram: h⁠⁠ttps://www.instagram.com/ourtownpodcast/⁠

Souvent, on a l'impression que ceux qui marchent ont du succès parce qu' “ils ont des abonnés”. C'est LA question qu'on me pose le plus souvent. “Par quoi on commence ?” Si je perdais tout demain — mon audience, ma crédibilité, mon business — voici exactement ce que je ferais. Pas pour retrouver ce que j'avais. Pour aller 3 fois plus vite. Parce que j'ai compris un truc : la plupart des gens font tout dans le mauvais ordre. Ils créent du contenu avant d'avoir un positionnement. Ils cherchent des clients avant d'avoir un écosystème. Résultat : ils s'épuisent pour rien. Une marque personnelle, c'est comme savoir pêcher. Si demain tu perds ta canne, tu sais exactement quoi faire. Voici la méthode pour repartir de zéro.Accède au récap ici → https://linktw.in/bybjhLMERCI ACASIFini les galères de compta…!Acasi est le copilote rêvé pour les indépendants :comptabilité automatiséedéclarations fiscales simplifiéestout connecté à ta banqueTesté et approuvé par +10 000 pros :https://linktw.in/mpWGJX

At CES 2026, the conversation around AI often swings between hype and fear — but for marketers the real question is far more grounded: How do you scale intelligence, creativity, and performance without losing the human connection that brands are built on?In this bonus episode of The CMO Podcast, recorded live on the C Space stage at CES, Jim sits down with Yannick Bolloré, Chairman and CEO of Havas — one of the world's largest global communications groups — to explore exactly that.Yannick and Jim explore how Havas is navigating one of the biggest transformations our industry has ever faced: embedding AI deeply into the organization while keeping human creativity, judgment, and empathy at the center. Plus, Yannick also shares new capabilities Havas introduced at CES, including its global large language model portal, AVA — a secure enterprise AI solution designed to reinforce human-led creativity and decision-making while connecting advanced AI models across the Havas network. Read the full Havas press release on AVA and their human‑led AI vision at CES 2026And for an inside look at the keynote from the C Space stage, including thoughts on the convergence of AI and human creativity, check out the video here: Watch the Havas keynote on AI and creativity from CES 2026This is also a first for our podcast — bringing you right into the heart of CES, as we look toward an innovation-rich year ahead.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever had a LinkedIn lead say “yes”… then hit you with: “I just need 30 days to close some deals first”? In this episode of LinkedIn Riches, I break down why this keeps happening in LinkedIn sales and LinkedIn lead generation - and the simple (but uncomfortable) shift I'm making to close more deals without getting pushy, discounting, or damaging trust.If you sell high-ticket services as a coach, consultant, or small business owner, this is about learning to hear what's really being said - plus using sales psychology to find the real objection hiding under the polite stall.WHAT YOU'LL DISCOVER:

86% of AI citations come from sources brands already control, yet Reddit dominates enterprise search results. Danny Kirk, founder of ReddiReach, has helped 500+ brands navigate Reddit ethically while building a $2 million agency focused on AI search optimization. The conversation covers Kirk's framework for authentic community engagement that prioritizes reader value over brand mentions, his "never feed the troll" reputation management strategy for handling negative sentiment, and tactical approaches for leveraging Reddit's 20% citation share in AI responses to drive measurable business impact.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we explore how to fix loyalty programs that rely too much on discounts. Jed Strong, the Enterprise Sales Director at Adjoe, explains how brands can move past simple transactions. He shares how "rewarded engagement" allows customers to earn points by playing mobile games instead of just spending money.Jed breaks down how this strategy helps brands stay relevant every day without hurting their profit margins. He also discusses why modern loyalty needs to be fun and how to build a deeper connection with customers through their phones.Topics discussed in this episode:  Why traditional loyalty programs often fail How to stay top-of-mind between purchasesHow rewarded engagement builds durable bonds What makes points-earning feel too difficult How mobile games fuel new loyalty habits Why game studios fund your customer rewards Why over-discounting hurts your bottom line Links & Resources Website: https://adjoe.io/LinkedIn: https://www.linkedin.com/in/jedstrong/Instagram: https://www.instagram.com/adjoe.io/Get access to more free resources by visiting the show notes athttps://tinyurl.com/szue9yy3______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

ChatGPT visits surged 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how his team's billion-citation research shows which enterprise brands are winning in AI discovery through strategic context optimization. The discussion covers fan-out query analysis for understanding how LLMs break down complex prompts into actionable search terms, prompt volume data methodology for measuring actual user behavior across AI platforms, and practical frameworks for transitioning SEO teams into generative engine optimization strategies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary In this podcast episode, Chad Burmeister interviews Ben Roome, co-founder of Ethical Resolve, discussing the ethical implications of AI in various sectors. They explore how AI transforms customer experiences, the importance of governance and risk management, and the potential biases in AI systems. The conversation also touches on generative AI's opportunities and challenges, the future of human-AI interaction, and the skills sales professionals need to thrive in an AI-driven world. Takeaways AI is transforming customer experiences across all sectors. Ethical procurement of AI tools is crucial for organizations. Bias in AI can be mitigated but requires careful governance. Legal risks are significant when deploying AI systems. Generative AI presents both opportunities and challenges. Trustworthiness in AI is rooted in organizational culture. AI companions may lead to psychological impacts on users. Sales professionals must critically evaluate AI outputs. The future of work will involve retraining and adapting to AI tools. Emerging AI technologies require ongoing ethical considerations. Chapters 00:00 Introduction to Ethical AI 02:05 Transforming Customer Experience with AI 07:10 Risks and Governance in AI 10:19 Legal and Trust Risks in AI Deployment 13:38 Generative AI: Opportunities and Challenges 19:23 The Future of AI and Human Interaction 25:28 Emerging Trends in AI Ethics 28:58 Skills for Sales Professionals in the AI Era The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth. Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies.

AI search optimization requires understanding fanout strategies, yet 90% of marketers ignore this critical element. Josh Blyskal, founder of Profound, has developed enterprise-level AI optimization frameworks that transform how Fortune 500 companies approach search visibility in the age of generative AI. The discussion covers fanout-first content strategy development, prompt-to-fanout mental model restructuring, and authoritative source positioning for AI citations. Blyskal reveals how shifting from traditional SEO thinking to fanout-centered optimization immediately elevates marketers to the top 1% of AI search practitioners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Beacon Way podcast, Adrienne Wilkerson discusses the transformative impact of AI on SEO and the emergence of Generative Engine Optimization (GEO). As search behavior shifts towards AI-driven tools, traditional SEO strategies must evolve to remain effective. The conversation emphasizes the importance of structuring content for AI responses, building topical authority, and maintaining a human connection in marketing. The episode concludes with a call to adapt to these changes while focusing on meaningful connections with audiences.For more information, visit our blog: https://www.beaconmm.com/2025/12/04/the-future-of-seo-and-ai-in-2026-how-to-stay-visible-in-the-age-of-ai-search/

A new year is here, and 2026 brings a new wave of marketing predictions. In our most anticipated episode of the year, the 2026 Trends edition of Ahead of the Game, DMI podcast host Will Francis explores the biggest changes, challenges, and opportunities facing marketers in the year ahead. As expected, AI dominates the conversation, but not in isolation. Across ecommerce, social media, youth marketing, PPC, and content creation, our experts share how marketers can move beyond automation and focus on creativity, trust, and genuine customer value. Will also highlights the growing need for authenticity in an increasingly AI-dominated world, a concept Instagram CEO Adam Mosseri touched on in a recent post. In this episode, 6 DMI experts explore this year's trends from across the digital marketing landscape: Jim Lecinski, Professor of Marketing at Northwestern Kellogg and author of The AI Marketing Canvas, predicts 2026 will see mobile AI become a constant shopping companion, with marketers shifting from AI automation to AI elevation focused on taste, curation, and brand value. He also flags power and infrastructure as emerging constraints on AI growth. Alison Battisby, founder of Avocado Social, warns of a surge in AI-generated video and “AI slop” that could erode trust, making transparency, human oversight, and authenticity more important than ever. She also highlights the rise of community-first platforms and increased automation in paid social. Jane McDaid, founder of youth marketing agency Thinkhouse, paints an optimistic picture for independent agencies, and sees creativity becoming the key differentiator as AI removes speed and efficiency advantages. She predicts continued growth in social, creator-led marketing, and PR playing a more central role in an LLM-driven ecosystem. Cathal Melinn, PPC specialist and regular DMI contributor, explains how AI is simplifying paid search through keywordless campaigns, Performance Max, and built-in AI assistants. While increased competition may drive costs up, he believes 2026 is a strong year for marketers to start experimenting with PPC. Derek Liddy, ecommerce expert and Head of Marketing at Nesta, forecasts growth in conversational ecommerce, hyper-personalisation, and AI-powered shopping agents. He stresses the importance of first-party data, authentic content, and strong product feeds to stay competitive. ---------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠YouTube, Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠all other podcast platforms. And if you enjoyed this episode, please leave a review so others can find us. If you have other feedback for or would like to be a guest on the show, email the podcast team! 

This is the FINAL episode of our show, Create Launch Monetize. What a journey it has been over the last 5 years! This show was about creation, launch, and monetization of anything and everything, and we laid out the processes and strategies to do this correctly. We talk about everything from podcasts, real estate, business category design, and ALL in between. Now, we are shifting this show in to the Booked & Paid Speaker Blueprint. I wil discuss the traps speakers fall into, how to get booked & paid to speak, and how to build a speaker business that gets you booked consistently. If you are a speaker, this show is for YOU! Stay tuned for the rebrand and for the upcoming episodes of the NEW show. Our last and final guest on Create Launch Monetize is my friend Gresham Harkless. Gresh is the founder of Blue 16 Media, CBNation, and BlueStar Franchise. Blue16 Media uses media & technology to change lives. These media properties include Blue 16 Marketing-a digital marketing agency providing digital marketing services including web design, website support & SEO services. CBNation consists of media properties (blogs, podcasts and videos) helping the business community succeed. Central to Blue 16's marketing philosophy is that You Are a Media Company (He started his first at the age of 10 in the form of a family paper that he sold) and that every organization is in the media business and can strategically leverage marketing tools, platforms, and "ingredients" to reach their goals. Blue Star Franchise helps connect first-time and seasoned entrepreneurs, CEOs, and business owners with their ideal franchises. Gresh is a proud graduate of Howard University & Georgetown University. He was selected in 2022 as a 50+ Black Marketer on the Rise in the Influencer & Media Innovators category. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program in 2016, and he was recognized for being 40 Under 40 in Northern Virginia in 2022 and Alexandria in 2020. He has recorded over 1600 podcast episodes of the I AM CEO Podcast and shared the 100+ business lessons he has learned from recording the episodes in the I AM CEO Handbook Volume 3. Connect with Gresham here: https://iamgresh.com/#social   Do you want to be a consistently booked & paid speaker? This guide will break it down step by step how to become a bookable speaker, where to find the gigs, and how to close them. This guide is guaranteed to add paid gigs to your schedule. I created this guide for speakers who are struggling to get booked. Get the guide here and transform your speaker business: https://bit.ly/getbookedtospeakguide  

Enterprise brands are shifting 40% more budget toward answer engine optimization as ChatGPT visits surge 90% year-over-year. Josh Blyskal, Head of AI Strategy at Profound, has analyzed over one billion citations to reveal which brands win in AI discovery and shares proven frameworks from Fortune 500 implementations. The discussion covers fan-out query analysis for identifying the 3-5 word searches that LLMs actually execute behind complex prompts, multi-surface consensus building strategies that align PR, social, and content teams around AI visibility goals, and product feed optimization frameworks that translate traditional services into structured data formats for agentic commerce success.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You validated the idea. You built the page. Maybe you're even getting traffic. And yet… the conversions don't match the effort. In Part 2 of our interview with Samir ElKamouny, we shift from "prove the concept" to conversion rate optimization—the discipline of diagnosing what's actually limiting growth and improving the parts of your funnel that matter most. This isn't about chasing shiny marketing tactics. It's about execution: the kind that turns a funnel from "pretty good" into "predictable." About Samir ElKamouny Samir ElKamouny is an entrepreneur and marketing expert who believes execution is everything—an early lesson inspired by his father's legacy of big ideas. He has helped scale businesses by pairing strategic action with a commitment to impact, guided by values such as Freedom, Happiness, Health, Family, and Spirituality. In this episode, that philosophy becomes funnel execution: identify the bottleneck, prioritize the 80/20, and optimize what's already working. Conversion Rate Optimization Starts With One Question: Where's the Constraint? Many teams skip straight to A/B testing headlines or tweaking button colors. Samir takes a more surgical approach. Before you optimize anything, you need to know what kind of problem you have: Do you have a traffic problem? Or do you have a conversion problem? Because those are different fixes. If you're not getting enough visitors, obsessing over landing page micro-changes won't move the needle. But if you are getting traffic and still not getting demos, leads, or signups—then you've got a conversion bottleneck, and conversion rate optimization is exactly the right tool. Bottleneck First Traffic problem = distribution. Demo problem = messaging, offer, trust, friction, or flow. Diagnose the constraint before you "optimize." Use the 80/20 Rule to Avoid Busywork Samir's funnel advice lines up with how great engineers debug systems: don't touch everything—find the one thing causing most of the pain. That's the 80/20 rule applied to marketing and funnels: A small number of pages create most conversions. A small number of objections block most sales. A small number of steps create most drop-off. When you apply conversion rate optimization well, you're not "improving your funnel" in general. You're improving the one point that's limiting everything downstream. A practical example: if you're generating leads but no one books calls, the issue probably isn't your top-of-funnel content. It's the handoff—your booking experience, your follow-up, or the clarity of what the call is for. The "Two-Second Clarity Test" for Positioning Samir emphasizes something that's brutally simple—and incredibly effective: When someone lands on your page, they should understand what you do in about two seconds. Not "kind of." Not "after reading three paragraphs." Two seconds. That clarity acts like a conversion multiplier. If visitors are confused, they don't scroll. They don't click. They bounce. And no amount of A/B testing can fix a page that doesn't communicate the offer. Two-Second Clarity Test: Can a first-time visitor instantly answer: What is this? Who is it for? What outcome do I get? If not, start there. Don't Test What Nobody Sees One of the most actionable parts of Part 2 is Samir's reminder to test based on attention, not opinions. Teams often test sections that aren't getting seen or clicked because they "feel important." But if users never reach that section—or don't interact with it—optimizing it is wasted effort. Instead, focus on experiments where user engagement is highest: above the fold the primary CTA area pricing/packages booking forms the first "proof" section (testimonials, logos, outcomes) That's how you make conversion rate optimization practical: test the parts of the page that actually get traffic, eyeballs, and clicks. A Simple Conversion Rate Optimization Framework You Can Use This Week Here's a clean execution loop you can run without overcomplicating it: Pick one conversion goal (demo booked, lead submitted, trial started). Locate the biggest drop-off (analytics + recordings + basic funnel tracking). Form one hypothesis ("People don't trust us yet," "Offer is unclear," "Form is too long"). Make one meaningful change (not five at once). Measure the result and keep only what improves the goal. That's it. Clear goal. One bottleneck. One change. Real measurement. Closing Thoughts: Optimize the Constraint, Not Your Ego The best part of Samir's approach is that it respects reality. It avoids "marketing theater" and focuses on execution that produces outcomes. If you want conversion rate optimization to work, don't start with cleverness. Start with constraints: Where are people dropping off? What do they not understand? What stops them from taking the next step? Fix that one thing, and the whole system improves. Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Business Tune-Up Checklist: How to Refresh, Refocus, and Reignite Mid-Year How to Succeed with Digital Marketing for Small Businesses Close Deals With LinkedIn Building Better Foundations Podcast Videos – With Bonus Content

Album 8 Track 1 - How to future-proof your career in 2026 with Jack MyersIn this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Jack Myers to kick off our 8th album! The perfect start to a new year, bringing insight and inspiration to the virtual building.Meet Jack Myers, THE Media Futurist & VisionaryJack Myers is a master storyteller, media ecologist, and generational visionary whose work explores the evolving relationships between technology, culture, and human consciousness. He is the founder of The Myers Report, which has served as a trusted intelligence platform for industry leaders since 1984, and the MediaVillage Education Foundation.A former executive at CBS and WPLJ radio, Jack has advised major corporations including Microsoft, General Motors, and The Walt Disney Company. He is an accomplished author of bestsellers such as The Future of Men: Masculinity in the 21st Century and the upcoming book Your Third Brain: Powering A Future of Unimagined Possibilities. Currently, Jack serves as a Senior Lecturer on New Media Theory at the University of Arizona and is the co-host of the Lead Human podcast.Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram

When you think about the technology that connects our world—the phones in our hands, the cars we drive, the networks powering everything around us—there's a good chance Qualcomm is behind it.Jim's guest this week is Don McGuire, Global Chief Marketing Officer and Chief Communications Officer of Qualcomm. Since becoming CMO in 2021, Don has helped transform Qualcomm's narrative, elevating the company from “the tech behind the tech” into one of the most respected innovation brands in the world, while turning Snapdragon into a globally recognized consumer brand.Before Qualcomm, Don spent 25 years shaping the wireless ecosystem at companies like AT&T Wireless, Intel, Kyocera, Leap Wireless, and Amp'd Mobile—giving him a rare, end-to-end perspective on how technology, brands, and markets evolve together.For nearly 40 years, Qualcomm has been the engine driving wireless innovation, from the earliest days of mobile to today's breakthroughs in 5G, AI, automotive, and beyond. It's one of those rare companies whose technology quietly powers modern life—and the numbers tell the story: roughly $40 billion in annual revenue and a market cap of about $180 billion.Recorded live at the ANA Masters of Marketing in Orlando and powered by TransUnion, this conversation explores what it truly means to takes to build a brand that stands for innovation.---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Discover how combining strategic thinking, integrated campaigns, and strong team execution transforms marketing from a chaotic expense into a predictable growth engine. In this episode of Sharkpreneur, Seth Greene interviews Andrew Seidman, COO and Co-Founder of Digital Reach Agency, a former professional poker player turned marketing strategist who helps global enterprises and well-funded startups achieve measurable growth. With over a decade of experience leading multi-channel campaigns using platforms like Google, LinkedIn, Facebook, Demandbase, and 6sense, Andrew is known for turning complex digital challenges into streamlined, high-impact solutions. In this episode, he shares lessons on building repeatable processes, integrating teams, and leveraging data to drive meaningful results. Key Takeaways: → The importance of focusing on process rather than short-term results in marketing and operations. → Understanding the core challenges companies face in generating qualified leads and pipeline. → The value of integrating branding, content, digital experience, and revenue operations into one cohesive strategy. → How multi-channel campaigns deliver measurable impact across platforms like Google, LinkedIn, and social media. → Scaling teams effectively while maintaining culture, accountability, and alignment across geographies. Andrew Seidman is the COO and Co-Founder of Digital Reach Agency, where he has played a key role since 2013. Based in Brooklyn, New York, Andrew works closely with global enterprises to develop and implement strategies for Account-Based Marketing (ABM), Demand Generation, and Product-Led Growth (PLG) motions. He leads global advertising campaigns using platforms like Google, LinkedIn, Bing, Facebook, Demandbase, 6sense, and Terminus. Andrew coordinates resources to drive the agency's growth while providing support to the sales and technology teams to ensure exceptional customer service. With over 12 years of experience, Andrew is dedicated to delivering end-to-end digital strategies that drive success for clients around the world. Connect With Andrew: Instagram: https://www.instagram.com/digitalreachagency/ X: https://x.com/digitalreachb2b Facebook: https://www.facebook.com/DigitalReachAgency/ LinkedIn: https://www.linkedin.com/company/digital-reach-agency/ Youtube: https://www.youtube.com/c/Digitalreachagency Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover how combining strategic thinking, integrated campaigns, and strong team execution transforms marketing from a chaotic expense into a predictable growth engine. In this episode of Sharkpreneur, Seth Greene interviews Andrew Seidman, COO and Co-Founder of Digital Reach Agency, a former professional poker player turned marketing strategist who helps global enterprises and well-funded startups achieve measurable growth. With over a decade of experience leading multi-channel campaigns using platforms like Google, LinkedIn, Facebook, Demandbase, and 6sense, Andrew is known for turning complex digital challenges into streamlined, high-impact solutions. In this episode, he shares lessons on building repeatable processes, integrating teams, and leveraging data to drive meaningful results. Key Takeaways: → The importance of focusing on process rather than short-term results in marketing and operations. → Understanding the core challenges companies face in generating qualified leads and pipeline. → The value of integrating branding, content, digital experience, and revenue operations into one cohesive strategy. → How multi-channel campaigns deliver measurable impact across platforms like Google, LinkedIn, and social media. → Scaling teams effectively while maintaining culture, accountability, and alignment across geographies. Andrew Seidman is the COO and Co-Founder of Digital Reach Agency, where he has played a key role since 2013. Based in Brooklyn, New York, Andrew works closely with global enterprises to develop and implement strategies for Account-Based Marketing (ABM), Demand Generation, and Product-Led Growth (PLG) motions. He leads global advertising campaigns using platforms like Google, LinkedIn, Bing, Facebook, Demandbase, 6sense, and Terminus. Andrew coordinates resources to drive the agency's growth while providing support to the sales and technology teams to ensure exceptional customer service. With over 12 years of experience, Andrew is dedicated to delivering end-to-end digital strategies that drive success for clients around the world. Connect With Andrew: Instagram: https://www.instagram.com/digitalreachagency/ X: https://x.com/digitalreachb2b Facebook: https://www.facebook.com/DigitalReachAgency/ LinkedIn: https://www.linkedin.com/company/digital-reach-agency/ Youtube: https://www.youtube.com/c/Digitalreachagency Learn more about your ad choices. Visit megaphone.fm/adchoices

In this comprehensive episode, host Favour Obasi-ike, joined by guests Celese Williams, Dr. Fashion, and Ryan Dennis, cuts through the noise to deliver the five most essential SEO fixes small businesses must implement in 2026. Moving beyond abstract theory, the discussion provides a masterclass in actionable strategy, covering the non-negotiable foundations of site architecture, the currency of strategic link building, the revenue-killing impact of slow site speed, the power of dominating local search, and the technical integrations needed to get indexed and noticed by search engines.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Key TakeawaysMaster Your Site Architecture: A well-structured website with proper canonical tags, optimized images, and clear headings is the non-negotiable foundation for both user experience and search engine visibility.Treat Links as Currency: Strategically build internal and external links, ensuring every piece of content has a corresponding URL on your website to build authority and drive traffic from multiple sources.Prioritize Blazing-Fast Speed: A slow website kills conversions and rankings. Actively manage site speed through optimized hosting, a Content Delivery Network (CDN), and compressed media files.Dominate Your Geographic Area: For businesses serving specific areas, embedding location data (maps, zip codes, city names) directly into your site is crucial for capturing "near me"searches.Integrate to Accelerate: Directly connect your website to Google Search Console and Bing Webmaster Tools and manually submit new content to get indexed significantly faster than waiting for organic crawls.Detailed Show Notes & Timestamps[00:00:00] Introduction: Setting the Stage for 2026Host Favour Obasi-ike kicks off the new year by tackling the evergreen challenge of Search Engine Optimization. He frames "fixing" SEO not as a one-time task but as a continuous process of optimization that is fundamental to brand awareness, website traffic, and revenue growth. He provides an initial call to action, directing listeners to the link in the show description to book a consultation or subscribe to his email list for ongoing insights. With the stage set, the episode transitions into the first and most foundational technical fix for any small business website.[00:04:15] SEO Fix #1: Site Architecture - The Foundation of Your Digital PresenceSite architecture is the fundamental blueprint of a website, dictating how both users and search engine algorithms navigate, understand, and value its content. A strong architecture is the bedrockof any successful digital presence, ensuring content is organized, accessible, and easily discoverable.Key components of a robust site architecture include:Canonical Tags: A canonical tag tells search engines which version of a page is the "master copy," preventing duplicate content issues. As Favour Obasi-ike explains with the "Adam Apple"analogy, just as a person has one true name, your content must have one single, consistent identity recognized by search engines to avoid confusion.Image Optimization: Large, uncompressed image files are a primary cause of slow load times. Uploading images that are several megabytes in size will significantly degrade site performance and hurt search rankings.Link Health: Regularly checking for and fixing broken or duplicate links is essential for a clean and functional site structure.Website Updates: Using the "brushing your teeth" analogy, Favour Obasi-ike explains that keeping content and copyright dates current signals relevance. Search engines prioritize fresh, well-maintained content, and an outdated copyright date is a direct signal that a site may be abandoned or irrelevant.*Heading Tags (H1-H6):* Properly structured headings organize content for human readers and provide a clear hierarchy that helps search engines understand the main topics and subtopics of a page.URLs & Schema: Keyword-rich URLs (e.g., .../cookie-recipes) and schema markup (microdata for recipes, events, etc.) give search engines explicit context about a page's purpose, improving its chances of ranking for relevant queries.[00:14:30] Guest Spotlight: Celese Williams on Design, UX, and SEOGuest speaker Celese Williams distills her formula for a successful small business website into three core principles: simple design, easy user experience (UX), and findable SEO. She powerfully underscores this advice with her own success story, revealing that her "basic" but architecturally sound website generated $247,000 in revenue last year, proving that a solid foundation is more valuable than flashy design.With a solid architectural blueprint defined, the next strategic imperative is to establish realistic implementation timelines, which vary dramatically based on a business's starting point.[00:19:45] Strategy Session: SEO Timelines for New vs. Existing BusinessesDetermining a realistic timeline for SEO results is a common strategic challenge. The approach differs significantly for a business building its digital footprint from scratch versus one that is optimizing an existing but underperforming presence.Prospect ProfileProspect A: No online presence, thriving on referrals.6-12 Months: Building a digital foundation from the ground up requires significant time to establish authority, build content, and gain visibility. Favour Obasi-ike notes this timeline can be shortened to 3 months if a podcast is part of the strategy.Prospect B: Existing local presence, but not definitive.3-6 Months: Leveraging an existing foundation allows for a faster path to scalable results. The focus shifts from creation to optimization, building upon the authority the site already has.Celese Williams adds a critical counterpoint, emphasizing that industry competition is the ultimate "X factor" that can heavily influence any projected timeline. A business in a low-competition niche may see results faster, while one in a saturated market will face a longer road. From this high-level strategy, the focus shifts to the practical tactics of audience building across different platforms.[00:26:30] Community Q&A: Building a Social Media AudienceThis Q&A session addresses a common pain point for small businesses: how to efficiently build and maintain an audience across multiple social platforms without getting overwhelmed. The speakers offer a unified message centered on smart, focused distribution.Celese Williams' "Master a Few" Strategy:Trying to be on every platform is an unsustainable and difficult strategy.Businesses should focus on mastering the top 2-3 platforms where their target audience is most active and engaged.Dr. Fashion's "Smart Distribution" Method:She advocates for the "create once, distribute smartly" approach.This involves batch recording long-form content and using tools like repurpose.io to efficiently atomize and distribute it across various platforms, tailoring the hook for each audience.Favour Obasi-ike's "Ecosystem" Approach:He analyzes the importance of building a presence within a platform ecosystem like Meta (Facebook, Instagram, Threads, WhatsApp).He highlights the power of using long-form content, such as a podcast, as a source for dozens of micro-content pieces (clips, quotes, articles), which dramatically improves searchability and reach.[00:39:00] Case Study: The Power of Organic Keyword GrowthFavour Obasi-ike presents his own podcast as a powerful case study on the long-term value of consistent, high-quality content. He illustrates its organic keyword growth over just three months:Top 3 Keywords: Grew from 85 on October 13th to 198 in January.Top 10 Keywords: Grew from 91 on October 13th to 245 in January.Top 50 Keywords: Grew from 469 on October 13th to 1,196 in January.Top 100 Keywords: Grew from 238 on October 13th to 627 in January.This tangible growth demonstrates how a steady stream of relevant content creates a compounding interest effect on search visibility. The discussion on content distribution logically pivots back to a core SEO technical fix: the links that tie all that content together.[00:41:10] SEO Fix #2: Web Links - The Pathways to ProfitabilityLinks are the nervous system of a website, creating pathways that guide both users and search engines to valuable content. They are the currency of the internet, signaling authority and relevance.Favour Obasi-ike outlines a simple yet powerful three-step strategy for link building:Identify Core Products/Services: Begin with a clear understanding of what you sell. This focus will guide your keyword and content strategy.Embed Keywords in URLs: Create descriptive, keyword-rich URLs for every page (e.g., velvet.com/red-velvet-cookies). Avoid using "stop words" (like for, the, a), as they add no contextual value for search engines and make URLs longer and less focused.Match Social Posts to Website Links: Implement a *"1-to-1 match"* strategy. For every social media post you create, ensure there is a corresponding article or landing page on your own website. This ensures you are building authority for your domain, not just for the social media platform.Celese Williams enthusiastically endorses this approach, noting that SEO agencies charge clients $1,000 on the low end, up to $20,000-$30,000 on the high end for this exact strategy. However, a perfectly linked site is useless if it's too slow to load. This brings us to the third critical fix: optimizing for pure speed, a non-negotiable factor for both user retention and rankings.[00:52:15] SEO Fix #3: Site Speed - Winning the Race for AttentionIn 2026, website speed is a make-or-break SEO factor. A slow website directly harms user experience, increases bounce rates, kills conversions, and leads to lower search rankings. Google prioritizes sites that provide a fast, seamless experience for its users.Key actions for improving site speed include:Identify Performance Bottlenecks: Use a tool like GTmetrix.com to analyze your website's performance and get a baseline score.Optimize Hosting: Invest in a high-performance hosting platform that can handle your traffic and content demands.Leverage a CDN: A Content Delivery Network (CDN) stores copies of your site in multiple geographic locations, serving content from the closest server to the user, which drastically improves loading times for a global audience.Compress Images: Use a tool like compressor.io to significantly reduce image file sizes without sacrificing visual quality. This is one of the most effective ways to boost speed.From the technical dimension of speed, the analysis moves to the equally important geographical aspect of location.[00:57:45] SEO Fix #4: Location - Dominating Your Local MarketSince the vast majority of online searches have local intent (e.g., "tacos near me"), it is strategically vital for businesses to clearly signal their service area to capture nearby customers. Location-based SEO is not just for brick-and-mortar stores; it's essential for any business serving a specific geographic region.Actionable strategies for location optimization include:Integrate Map Links: Embed Google Maps and Apple Maps links directly on your website to provide clear location signals and improve user experience.Connect to Google Business Profile: A complete, updated, and active Google Business Profile is the cornerstone of local SEO. Ensure it is linked directly to your main website.Focus on a Target Radius: Optimize your content and keywords for a specific 5-20 mile radius to serve the most relevant local audience and avoid competing on a national level unnecessarily.Celese Williams strongly reinforces this point, advising that local service-based businesses must "master their own backyard" before even considering expansion. This on-page focus on location provides a natural bridge to the final, technical step of integrating the site with search engines.[01:02:10] SEO Fix #5: Integrations & Setup - Connecting to the Digital EcosystemThe final critical fix involves technical integration. This is not just a one-time setup step but the official act of submitting your website to search engines, ensuring your content gets seen, crawled, and indexed in a timely manner.The essential integration process includes:Connect to Google Search Console: This is the primary and non-negotiable step for submitting your site to Google, monitoring performance, and identifying technical issues.Submit Your Sitemap: A sitemap (sitemap.xml) is a file that lists all the important pages on your website. Submitting it through Search Console is like handing Google a complete directory, ensuring it knows what to crawl.Integrate with Microsoft Bing: By importing your Google Search Console profile directly into Bing Webmaster Tools, you can easily gain visibility on the world's second-largest search engine.[01:06:15] The "Fast Pass" Technique: Manual IndexingRyan Dennis and Celese Williams highlight a powerful tactic for new content. By manually requesting indexing for a new page in Google Search Console, you can effectively get a "fast pass" that prompts Google to crawl it within hours or a day, rather than waiting weeks for an organic crawl. Favour Obasi-ike adds a key detail: Google allows a daily quota of 10 manual indexing requests per website. This tactical discussion sets up the final Q&A, shifting from established SEO practices to the emerging influence of AI.[01:08:30] Community Q&A: The Role of AI in Content CreationThe episode concludes with a forward-looking discussion on a pressing question for 2026: is using AI for content creation a viable SEO strategy or a potential pitfall? The consensus is that AI is a tool, not a replacement for human expertise and authenticity.The speakers offer nuanced perspectives:Favour Obasi-ike's "Personalized AI" Stance: AI-generated content is only effective when deeply infused with human elements: brand tone, personal stories, case studies, and unique media. AI should be used for leverage, but the final product must align with Google's quality principles.Celese Williams' "Cautious Tester" Approach: She advises that businesses with strong SEO have more to lose and should be wary of AI, while those starting from scratch could test it. She raises a critical question about how AI aligns with Google's ranking systems. In response, Favour Obasi-ike highlights that Google updated its E-A-T framework to E-E-A-T, adding a new "E" for Experience. This update reinforces the need for human-led content, as AI cannot generate genuine, first-hand experience—a critical ranking factor in 2026.The ultimate takeaway is that AI is a powerful assistant, but it must be used to enhance—not replace—the unique experience, expertise, and emotion that only a human can provide.[01:19:00] Final Thoughts & How to ConnectFavour Obasi-ike wraps up the episode by reiterating the five critical SEO fixes that can transform a small business's digital presence. The primary call to action for listeners is to click the link in the show description to either book a direct consultation or access his comprehensive 12-hour training course, which is available with a 26% discount throughout January. He also recommends reading his recent article, "Is it worth hiring an SEO expert in 2026," also available via the link.Mentions & ResourcesPeople:Favour Obasi-ike (Host)Celese Williams (Guest Speaker)Dr. Fashion (Guest Speaker)Ryan Dennis (Guest Speaker)Tools & Platforms:Google Search Console: Google's free tool for monitoring website performance in search.Microsoft Bing Webmaster Tools: The equivalent of Search Console for the Bing search engine.GTmetrix.com: A website for testing and analyzing site speed and performance.Compressor.io: An online tool for reducing the file size of images.Repurpose.io: A tool for automating the distribution of content across multiple social platforms.SerpApi.com: A real-time SERP API to see what search results look like from any location.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

ChatGPT visits grew 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how enterprise teams can transition from traditional SEO to generative engine optimization before competitors capture the hundreds of millions of discoveries happening in AI responses. The discussion covers fan-out query analysis for understanding how LLMs break down complex prompts into actionable search terms, prompt volume data methodology using consumer panels across 42 data sources, and the critical role of FAQ content which appears 848% more frequently on top-performing product pages in AI search results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textWhat if every dollar spent on ads could be traced to a signed contract, a booked meeting, or a new client? The disconnect between ad spend and revenue isn't a mystery businesses have to live with. This problem, the attribution gap, can be solved through methodical thinking, technical capability, and a willingness to build the infrastructure that connects marketing activities to real business outcomes. In this episode, we pull back the curtain on two concrete case studies using two real companies who faced the maddening reality: their CRM systems and ad platforms weren't talking to each other. Tune in to see how Optidge built the data bridges that transformed guesswork to strategic growth and implemented deliberate optimization tactics across their ad campaigns to drive further success.  An Optidge "Office Hours" Episode:Our Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, partners, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes. Get ready to get marketing!Episode Highlights: Marketing attribution requires connecting ad platforms to revenue data, not just lead counts.Building a feedback loop between CRM and advertising platforms transforms how you optimize campaigns.Data silos prevent businesses from understanding which marketing efforts drive actual revenue.Custom attribution pipelines can reveal sales cycles, funnel speed, and high-value customer sources.Fragmented tech stacks create blind spots that make it impossible to track leads to final conversions.Episode Links: OptidgeOptidge Services: Hubspot for Paid MediaPaid Search Association Webinar: Hubspot and Google Ads - Everything You Wanted to KnowThe DM Mentor on InstagramFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Editor's note: This episode of The Big Impression was recorded prior to Jessica Bryndza's departure from Lyft.For years, ride-hailing has been optimized for speed, price and efficiency. Jessica Bryndza believes that's only part of the story. During her tenure as Lyft's vice president of brand marketing, she focused on reminding people that getting from Point A to Point B can still be personal — shaped by emotion, culture and the everyday moments that happen along the way.That philosophy is at the heart of Lyft's new “Check Lyft” campaign, which launched last fall in San Francisco and New York City. The work reframes transportation as something human and choice-driven, not just transactional.  Bryndza argues that the future of mobility won't be defined solely by technology, but by how intentional and human the experience feels when you're actually inside the ride.“I've cried in the back of Lyfts; I've laughed with friends,” she says on The Big Impression. “We have this spectrum of emotions.” Rather than treating mobility as a pure utility, Check Lyft taps into those moments — the small trade-offs, the waiting, the savings and the lived reality of getting around a city.”Bryndza also discusses how Lyft's founding DNA continues to influence its brand voice, why empathy matters more than ever in the battle for attention and how the campaign comes together across out-of-home, social, in-app and hyperlocal executions, with no “AI slop” in sight.  “There's a lot of slop out there,” Bryndza says. “How do we respect our customers enough to not put crappy work in front of them?”  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

ChatGPT visits surged 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how his team's billion-citation research shows context-driven content and strategic FAQ implementation drive 848% higher performance in AI search results. The discussion covers fanout query analysis for identifying actual LLM search patterns, prompt volume data for strategic content planning, and practical frameworks for transitioning enterprise SEO strategies to generative engine optimization before competitors dominate AI-driven discovery.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I got an email from a very famous consultant and business coach … and the way they tried to “sell” me was so bad it pushed me into recording this rant!In this episode, I break down the WRONG way to do LinkedIn lead generation and LinkedIn messaging - and the approach I use instead to consistently find 5-6 figure clients on LinkedIn.WHAT YOU'LL DISCOVER:

ChatGPT visits grew 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how enterprise teams can transition from traditional SEO to generative engine optimization before competitors gain the advantage. The discussion covers fan-out query analysis for understanding how LLMs break down complex prompts into actionable search terms, context-driven content strategies that win AI citations, and practical frameworks for implementing product feeds and structured data to capture commerce opportunities in conversational search.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.