Podcasts about Marketing

In this episode of Hurdle, Emily sits down with Erika Gabrielli, the Vice President of Global Marketing at HOKA. Erika shares the story of HOKA’s meteoric rise from a niche ultra-running brand to a $2 billion global powerhouse. She delves into the importance of brand authenticity, the power of listening to the community, and why "maximalism" in footwear is about more than just aesthetics—it's about performance and comfort. Erika also opens up about her professional journey, offering tactical advice for those looking to break into the sports industry, the importance of trusting your intuition, and how she balances the demands of a high-profile executive role with being a mother. IN THIS EPISODE The Evolution of "Maximalism": Erika traces HOKA's journey from being "counter-culture" in a minimalist era to leading the industry with its focus on solving the problem of running downhills faster. Scaling with Soul: How the brand reached its $2 billion revenue milestone while maintaining core values like curiosity and inclusivity. Marketing via Experience: Why Erika believes experiential marketing is the most powerful tool for building emotional connections and lasting memories with consumers. Co-Creation over Control: Shifting the marketing narrative from "talking at people" to "world-building" alongside the running community. Career "Harmony": Erika's perspective on rejecting the myth of work-life balance in favor of finding a daily "harmony" that allows for both professional leadership and motherhood. QUOTABLE MOMENTS On Marketing & Community "It’s not about controlling the narrative ... it’s much more about embracing that idea of co-creation. It’s a shift from talking at people to being in a space where we’re doing more world-building." "In terms of greatest brand building, it comes from an experience because it evokes a memory ... that memory evokes emotion, and that’s what always is going to bring people back to a brand." "The work is never done. We can talk about ourselves all day long, but if it's not directly drawn to that consumer insight and how we're solving problems for them, it's not going to pass the bar." On Leadership & Intuition "The paranoid survive. You're always looking around corners to where there's opportunity but also where there's risk. Part of that to me is also tied to trusting your intuition." "It's not always the loudest voice in the room, it's not always the most senior voice in the room that is sharing the right paths or the right ideas." "The only person that's truly going to bet on you is you. Have the inner confidence to know that. You won't know until you try, and sometimes you won't know until you fail and you try again." On Life "Harmony" "I stopped looking for balance a few years ago. I think it's unrealistic. I switched my language into finding harmony. Harmony is about the acknowledgment that I’m not going to be perfect at all the roles I have to play, and that’s okay." MENTIONED IN THIS EPISODEHoka Cielo X1 3.0 SOCIALErika on LinkedIn@emilyabbate@iheartwomenssports JOIN: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Daily Hurdle IG Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SIGN UP: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Weekly Hurdle Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ASK ME A QUESTION: Email hello@hurdle.us to with your questions! Emily answers them every Friday on the show. Listen to Hurdle with Emily Abbate on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.See omnystudio.com/listener for privacy information.

What does it really take to photograph celebrities and musicians and build a photography career that actually lasts?In this episode of The Portrait System Podcast, Nikki Closser sits down with Jim Wright, a renowned photographer who has worked with iconic musicians, A-list celebrities, and major publications. Jim pulls back the curtain on the real business of celebrity and music photography - beyond the glamour.You'll learn:How Jim broke into celebrity and music photography without a traditional planThe truth about licensing, usage, and work-for-hire contractsWhen (and when not) to shoot for exposureWhy relationships matter more than portfoliosHow personal work, family portraits, and commercial projects can coexistWhat photographers misunderstand about pricing and sustainabilityWhether you're an aspiring photographer or an established pro, this conversation is packed with honest insights about longevity, creative integrity, and building a career on your terms.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week's episode of Win The Hour, Win The Day Podcast interviews, Alison Knott. Marketing fails when you talk about your goals instead of your audience's life. In this episode, Alison Knott talks about why audience research matters more than market research. In this clear and practical talk, you'll learn:-Why good content gets ignored even when it sounds smart.-The real difference between market research and audience research.-How to find out what people care about before they hire you.-Why many people will never comment but will message you in private.-How to use simple conversations to shape better content.-The seven questions that reveal what makes someone ready to act. This episode shows how to stop guessing, stop copying competitors, and start talking about what your audience is already thinking.  Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwinthedaypodcastLinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Alison Knott at:LinkedIn: https://www.linkedin.com/in/alisonknott/ 

Watch the YouTube version of this episode HEREAre you looking for a tool to help support your staff and your business? In this episode of The Maximum Lawyer Podcast, host Tyson Mutrux shares his personal journey with the Kolbe assessment. Tyson discusses the differences between his initial and later Kolbe results and how understanding instinctive energy can improve leadership and team dynamics. Tyson shares some insights on using the Kolbe assessment and his lessons learned. Kolbe measures how you instinctively take action when you are faced with an issue. Instincts are deep rooted and can change over time, which can lead to different scores for those that take the assessment. For law firm owners, many issues are people driven.This can range from someone not doing a good enough job or just causing problems for your firm. This is ultimately an alignment issue and the assessment can be used to decide how to restructure your firm to ensure people are working in ways that benefit themselves and the business.Depending on the assessment results, you might need to re-align roles with strengths. This can be challenging because you don't want to change the way your firm runs. But, you can figure out how to align roles and strengths as much as possible to improve productivity. Look at how your firm operates, where people might need more support and find ways to shift your structure. This will improve happiness and uphold retention for your firm.Listen in to learn more!5:56 Understanding What Kolbe Measures 11:25 Energy Placement vs. Preference17:53 Aligning Roles with Strengths 22:35 Reducing Friction and Improving Culture 28:41 Letting People Work Their WayTune in to today's episode and checkout the full show notes here.  Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Kay Rawlins didn't just follow a calling, she helped transform a city. In this episode, Allison sits down with Kay Rawlins, co-founder of Orlando City and Orlando Pride and Senior Vice President & Club Ambassador, to unpack what it really takes to build something from the ground up, earn community buy-in, and lead with confidence in rooms that underestimate you.Kay shares her unconventional path from dropping out at 17, to owning preschools, to launching a professional soccer club that became a Central Florida institution. They talk about building “the plane while flying it,” guerrilla marketing and community advocates, why women must be over-prepared (for now), and how finding your tribe can carry you through the hardest seasons. Plus: Kay's mentorship philosophy, the power of boundaries, and the simple shift that changes how we check in on people.Connect with Kay Rawlins on LinkedIn 

As social media seems to descend into a dystopia of tech overlords dominating algorithms, our attention, and our self-esteem, it's worth asking: should we really stay on these platforms... and why???KP Pilley — the social strategist behind the popular "Nine Grid" offer — joins me to talk about taking your power back on social media, building ethical content worlds, and making it stupid-easy for people to hire you without posting 30 Reels a month.Themes from the episode:The Nine Grid: Your Digital Bulletin Board (Not Your Full-Time Job: Instagram's become this weird proof-of-existence thing, but the nine grid lets you treat your profile like a coffee shop bulletin board — nine strategic posts, then peace TF out. You don't need to live there 24/7 to run a successful business.Instagram's Chokehold on Our Worthiness: Let's be honest, Meta is making money off our insecurities. KP and I discuss how to use the platform on your terms and drive people to owned media where Zuck can't deplatform you for posting a caption with the word "sex" in it.Pain Point Marketing Is Dead: That girl boss panic-inducing marketing where you scare people into buying? It attracts nightmare clients who feel buyer's remorse the next morning. Real marketing talks to someone's most regulated self, not their freaked-out swipe-my-credit-card-at-midnight self.Your Editorial Stance Beats Any Algorithm: When you have a clear worldview, content becomes easier because you're not trying to rage-bait —you're just showing up as yourself.Relationship Marketing Isn't Transactional (And That's the Point): Orbit jumping and showing up in people's worlds doesn't always result in immediate sales, and that's okay — sometimes you're just planting seeds or having a good conversation.If you're ready to ditch performative posting and build a presence rooted in your values (not Adam Mosseri's latest metric), connect with KP for more resources — and maybe even a social media presence that finally feels like you.Connect with KP:WebsiteInstagramContent Constellation Waitlist (aka the Supernova is a thinking lab for visionaries building frameworks that transcend algorithms. Through salon-style conversations & deep research sessions, you'll craft a school of thought that people recognize instantly. Enroll HERE. Your mind needs a room for its depth. Supernova is THAT rooConnect with Chelsea:

Creative teams struggle with approval bottlenecks and manual handoffs. Christine Royston, CMO at Wrike, explains how workflow management platforms eliminate these friction points through intelligent orchestration. Her team built automated approval routing that assigns specific reviewers based on asset type, sets clear turnaround times, and routes requests to backup approvers when primary contacts are unavailable. The system centralizes all feedback and approvals within a single platform, preventing conflicting input and reducing project delays.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Parents are overwhelmed with school choices—and most are being asked to decide without the information that actually matters. Research shows students don't learn more because a teacher is certified, experienced, or passionate. They learn more when they believe their teacher knows what they're doing, cares about them, and can actually help them succeed. In this episode, we break down one of the highest-impact findings in all of education research: teacher credibility, with an effect size of 0.90—meaning it has more impact on learning than class size, homework, or school type. We'll explore what builds or breaks credibility, why student perception matters more than adult intention, and the seven evidence-based conditions students need to learn—including safety, belonging, emotional regulation, appropriate challenge, relevance, feedback, and consistency. If you're questioning traditional school, exploring alternatives, or trying to understand what actually helps children learn, this episode will give you clarity, confidence, and research-backed insight to make informed decisions. ----more---- Microschool Masterminds: skool.com/microschool-masterminds Every Thursday from 12-1 pm (EST), join Makenzie Oliver, microschool founder, VELA connector, and instructional coach, along with other founders, parents, and dreamers, as we connect, inspire, and progress through the challenges and celebrations of starting, running, and growing a microschool! When you join Microschool Masterminds for just $107/month, you get: Live Weekly Collaborative Sessions to Maintain Your Momentum and Create Community Instant Access to Over 150+ Resources on Marketing, Finances, Organization, Hiring, and More! The Key to the Mastermind Vault, with ALL of Our Recorded Presentations since April 2024 EXCLUSIVE Access To Mastermind-Only Discounted Items Microschool Masterminds is about collaboration and transformation – about helping you become a confident, empowered entrepreneur, ready to take on the world with friends to guide you along the way. Join us on this remarkable journey from overwhelm to success.   Facebook Group: facebook.com/groups/redreameducation If you're searching for a community because something in your life, your classroom, your family, your child, or your heart is asking for a new dream. A wiser dream. A ReDream. You belong in ReDream Education's Microschool Community (Facebook Group). We challenge the old models, rethink what learning can be, and build innovative pathways for children, families, and communities!   Blog: redreameducation.com/blog It's time to take the light that's been dimmed, due to the overwhelming pressures, and spark a flame! Whether it's starting a homeschooling business, designing a microschool, or even becoming a traveling tutor...teacher friend...the options are here for you to stay in the teaching profession and do what you love.

In this engaging conversation, Dielle and Jordan Gill explore various aspects of entrepreneurship, including effective selling methods, the importance of pivots, and the role of vulnerability in marketing. They discuss the evolution of Jordan's business during the pandemic, the concept of micro tools, and how to create unique offers that resonate with audiences. The discussion also touches on the significance of community, collaboration, and intentionality in speaking engagements, as well as the unique advantages of being a woman of color entrepreneur. 00:00 Introduction and Connection 03:59 Selling Through DMs: A New Approach 09:23 Business Evolution: Pre and Post-Pandemic 16:16 Navigating Pivots in Business 17:01 Understanding Micro Tools 23:51 Creating Unique Offers in 2025 29:17 Embracing Vulnerability in Marketing 33:24 The Power of Specificity in Messaging 38:12 Navigating Speaking Opportunities 42:08 The Value of Unpaid Speaking Engagements 48:04 Building Relationships Through Speaking 51:32 Intentionality in Event Hosting 53:32 The Challenges of Speaking Engagements 56:37 The Role of Speakers in Events 58:37 Building Relationships in Business 01:00:49 Navigating Community Dynamics 01:03:26 Affiliate Strategies and Collaboration 01:07:42 The Power of Unique Voices 01:10:37 Leveraging Diversity in Business For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

Stand out in a zero-click world! Learn how curiosity, emotional intelligence, and a people-first marketing strategy can transform your visibility and brand trust. Get tips on the Poise framework and find out why leading with meaning matters more than chasing metrics.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:12 Retail to Marketing Evolution06:45 Consumer Skills in B2B Marketing12:14 Presence vs. Position in Branding13:06 Importance of Brand Presence16:29 Personalized Care from Pharmacy22:08 Cross-Functional Alignment for Success25:40 Rethinking B2B Buyer Strategies27:24 Omnichannel OSEP Framework for Success29:50 Strategic Digital and Retail Alignment35:15 Aligning for Targeted Success36:14 Understanding Omnichannel Marketing Impact==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Send us a textJoin Natalie for a special solo episode where she shares quick, actionable tips to refresh your marketing resume, avoid common mistakes, and stand out in your next job application. Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

In this "WordPress SEO vs. Webflow SEO Comparisons: Website Development Tutorial + Checklist" podcast episode, host Favour Obasi-ike leads a detailed discussion comparing two popular website development platforms: WordPress and Webflow. The conversation delves into the critical aspects of choosing a content management system (CMS), including setup, design, maintenance, and search engine optimization (SEO). A key segment features a real-world account from a participant, Ryan, who shares his recent struggles with a significant Google algorithm update that drastically impacted his website's traffic and revenue. The episode provides a balanced view of both platforms, highlighting their respective strengths and weaknesses to help listeners make an informed decision based on their specific business needs, technical expertise, and long-term goals.Need to Book SEO Services for your Social Business?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Learning TopicsCMS Platform ComparisonAn in-depth analysis of WordPress and Webflow, covering ease of use, customization options, and built-in features. The discussion emphasizes that the best choice depends on the project's specific requirements and the user's technical comfort level.SEO Strategy and ImplementationThe episode explores how SEO is handled on both platforms, from WordPress plugins like Yoast and Rank Math to Webflow's integrated SEO tools. It stresses that while platforms provide tools, a successful SEO strategy relies on consistent effort and quality content.Impact of Google UpdatesListeners will learn about the real-world consequences of Google's algorithm changes, including the importance of continuous link building, content updates, and monitoring search engine results pages (SERPs).Website InfrastructureThe conversation covers the technical aspects of hosting and infrastructure, contrasting the self-hosted nature of WordPress with the managed hosting provided by Webflow. This includes considerations of scalability, performance, and DevOps.Analytics and TrackingThe importance of comprehensive analytics is highlighted, going beyond basic platform-specific metrics to include tracking AI mentions and utilizing tools like Google Search Console to gain a deeper understanding of website performance.Timestamps[00:00] Introduction: WordPress vs. Webflow[03:37] Google Algorithm Update Discussion with Ryan[07:00] SEO Strategy & The Importance of Backlinks[20:00] Comparing Platform-Specific Features[26:00] Hosting, Infrastructure, and Scalability[32:00] WordPress's Dominance in the Market[38:00] Technical Requirements and Maintenance[47:00] Integrating Email Marketing with Flowdesk[50:00] The Future of Analytics and AI Tracking[56:00] Best Practices for Website Development[72:30] Closing Remarks and Preview of Next EpisodeFrequently Asked Questions (FAQs)1. Which platform is better for a beginner with no coding experience?Webflow is generally considered more beginner-friendly due to its visual editor and managed hosting, which simplifies the setup and maintenance process. WordPress, while powerful, has a steeper learning curve and requires more hands-on management of hosting, plugins, and security.2. Can I achieve good SEO results on both WordPress and Webflow?Yes, both platforms offer robust tools to implement a strong SEO strategy. The key to success is not the platform itself, but the consistent application of SEO best practices, such as creating high-quality content, building quality backlinks, and optimizing for relevant keywords.3. How important are plugins for a WordPress site?Plugins are essential for extending the functionality of a WordPress site. They can add features for SEO, e-commerce, security, and more. However, it is crucial to use well-coded plugins from reputable sources, as an excessive number of plugins or poorly-coded ones can slow down your website and create security vulnerabilities.4. What are the main cost differences between WordPress and Webflow?Webflow operates on a subscription model with different pricing tiers based on features and traffic. WordPress is open-source and free to use, but you will incur costs for hosting, domain registration, premium themes, and plugins. The total cost for a WordPress site can vary widely depending on your specific needs.5. What was the key takeaway from Ryan's experience with the Google update?The main lesson from Ryan's story is that SEO is an ongoing process. Relying on past success without continuous effort in link building, content creation, and technical updates can leave a website vulnerable to algorithm changes. It highlights the importance of staying proactive and adaptable in your SEO strategy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adam Stoker goes international with Gavin McKenna, Head of Marketing & Digital Communications at Visit Belfast. Gavin shares his path from agency life to leading Belfast's destination marketing, and why he believes DMOs need to move beyond “digital brochure” websites. They dive into Visit Belfast's bold launch of the UK's first social-first destination website, built around UGC, personalization, and a feed-like experience that mirrors how travelers discover places on TikTok and Instagram. Plus: how Belfast leverages screen tourism (from Game of Thrones to Titanic) in a way that stays authentic to the destination brand. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Some of the most powerful ideas in marketing don't come from marketing at all. They come from stories that refuse to play it safe.That's the lesson of Dune, the sci-fi epic once considered unfilmable and now one of the most successful franchises of the decade. In this episode, we break down its marketing lessons with the help of our special guest Madhav Bhandari, Head of Marketing at Storylane.Together, we explore what B2B marketers can learn from world-building, pattern interruptions, and betting on emerging talent.About our guest, Madhav BhandariMadhav Bhandari is the Head of Marketing at Storylane. He's a a B2B marketer with 12+ years of experience helping startups grow from scrappy beginnings ($2M+ ARR) to category leadership ($20M+ ARR and beyond). Madhav built lean, high-performing marketing engines across both PLG / sales-led companies. His strength and philosophy is doing marketing that stands out. I focus on work that drives action and ties directly to pipeline.Madhav has helped many scale-ups grow beyond $10M ARR, either as a full-time leader or a hands-on advisor. I love taking on this challenge.What B2B Companies Can Learn From Dune:Show the product, don't narrate it. Madhav's first lesson from Dune is about restraint. The film works because it removes exposition and lets the audience experience the world firsthand. He draws a direct parallel to B2B marketing, saying, “ You've seen the B2B website homepages that are just full of jargon.  And I think now is the time to actually show the product.” Too many B2B teams rely on jargon, stock imagery, and abstract claims, forcing buyers to imagine value. The takeaway is simple: remove the guesswork. Interactive demos, real visuals, and tangible experiences outperform explanations every time. If buyers have to imagine what your product does, you've already added friction.Go where the work is unpopular but important. In Dune, the most valuable resource in the universe lives in the most unremarkable place. Madhav says, “ Unpopular but important projects, that's where the largest customer growth lies.” In marketing, that means resisting the pull of flashy homepage redesigns and brand exercises when the real leverage sits deeper, product pages, conversion paths, and messy parts of the funnel no one wants to own. If everyone wants to work on it, it's probably already optimized. The real upside lives where attention is scarce.Bet on emerging voices, not just famous ones. Dune didn't rely on a single A-list star to succeed, and Madhav has seen the same dynamic play out in B2B. His experience is clear: “ anytime I've gone with… a very popular influencer… that I interviewed, those episodes the way I thought they would perform, didn't really perform that well. Bu what's funny is that the people that are relatively unpopular but have done incredible work are the episodes that did fantastic.” Big names feel safe, but they're expensive and often underdeliver. Audiences respond more to sharp thinking and real experience than borrowed fame. In B2B, the fastest way to build trust is to help your audience discover someone worth listening to, before everyone else does.Quote“ Today, in our world, sameness is risky… The worst that could happen … is it's gonna perform the same as if you would've not done that, and the best case scenario is it's just gonna do insanely well.” Time Stamps[01:03] Meet Madhav Bhandari, Head of Marketing at Storylane01:08 Why Dune?01:51 Role of Head of Marketing at Storylane02:37 Breaking Down Dune10:53 B2B Marketing Takeaways from Dune25:18 Influencer Campaign Strategies28:28 The Power of Brand Awareness31:12 Storylane's Marketing Strategy35:08 Creative Marketing Examples38:37 Content Strategy and Founder Branding45:25 Final Thoughts and TakeawaysLinksConnect with Madhav on LinkedInLearn more about StorylaneAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As Fostering Change continues into the new year, this episode tackles one of the most urgent issues facing child welfare today: the national shortage of foster parents and what it means for children who need safe, stable homes.Rob Scheer is joined by Kelsey Davis, National Director of Foster Parent Recruitment, and Stacy Brindley, National Treatment Director at StepStone Family & Youth Services. Together, they explore why fewer families are stepping forward, how misconceptions about fostering hinder progress, and why supporting foster parents is essential to better outcomes for children.With more than 343,000 children in foster care and fewer than 200,000 licensed foster homes nationwide, this conversation goes beyond the numbers. Kelsey and Stacy share how StepStone approaches recruitment differently, centers trauma-informed care, and treats the entire family as part of the healing process.Episode HighlightsThis episode explores why the foster parent shortage continues to grow and how it directly impacts children who need consistency and belonging. The discussion challenges common myths about fostering, explains why recruitment messaging must change, and emphasizes that strong outcomes depend on strong support for foster parents.Listeners also hear why trauma-informed care must include the whole family, not just the child, and how communities can get involved with StepStone through volunteering, respite support, and national initiatives beyond fostering.As Rob notes, “We must get more qualified families to support our youth in foster care.” And as Kelsey reminds us, fostering works best when families know they are not doing it alone.About the GuestsKelsey Davis is the National Director of Foster Parent Recruitment at StepStone Family & Youth Services. A former Title I educator with an MBA in Marketing, she leads national strategies to recruit, train, and retain foster families through people-centered, community-driven outreach.Stacy Brindley is StepStone's National Treatment Director and a Licensed Clinical Social Worker with nearly 30 years of experience. She has worked across residential treatment, therapeutic foster care, independent living, and in-home services, and now leads trauma-informed and evidence-based practices nationwide.Learn MoreWebsite: https://www.stepstoneyouth.com/

Over half of US searches now end without clicks to websites. Will Critchlow, CEO at SearchPilot, has built the industry's first GEO testing platform for enterprise sites, helping retailers like major e-commerce and travel companies prove ROI across AI-powered discovery channels. The discussion reveals how fan-out queries change testing methodologies, why multimetrics analysis across Google and LLMs provides superior insights, and how dark traffic from AI apps represents unmeasured discovery value that enterprises must track for accurate performance attribution.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

At just ten years old, Kim Storin was writing letters to CEOs, asking for donations and clearly outlining why her cause mattered. That instinct to connect people, solve problems, and step forward without permission never left her. Years later, as Chief Marketing Officer at Zoom, that same mindset shapes how she leads one of the most trusted brands in modern work. In this episode, Kim joins Ilana to share Zoom's evolution from a single, iconic product into a broad portfolio of solutions, and what it takes to reinvent a brand the world already relies on without losing trust. Kim Storin is the Chief Marketing Officer at Zoom and a seasoned marketing leader with experience spanning consulting, enterprise transformation, and global brand leadership. She has held senior leadership roles at companies including Dell, IBM, and Deloitte. In this episode, Ilana and Kim will discuss: (00:00) Introduction  (03:44) Making Bold Requests at Age Ten (06:28) Problem Solving as Her Career Compass (14:53) Receiving the Hardest Feedback of Her Career (17:40) Athletic Pursuits and Influence on Leadership (20:50) Joining Zoom and Leading Its Transformation (23:38) How Zoom Reinvented and Repositioned Itself (27:12) The New Era of Marketing and How to Stay Ahead (30:33) AI as a Teammate, Not a Threat (35:08) Redefining Success Beyond Metrics and Titles (38:30) The Right Way to Build a Portfolio Career Kim Storin is the Chief Marketing Officer at Zoom, where she leads global marketing strategy, brand, and growth as the company evolves into a broader communications platform. Prior to Zoom, Kim held senior leadership roles at companies including Dell, IBM, Deloitte, and multiple high-growth organizations. She is also a lifelong athlete, marathon runner, and is passionate about building the next generation of market leaders. Connect with Kim: Kim's LinkedIn: linkedin.com/in/kimberlystorin  Resources Mentioned: Zoom: https://www.zoom.com  Leap Academy: LeapCon is the #1 Conference for Reinvention, Leadership & Career — a powerful 3‑day experience designed to help you unlock what's next in your career and life.

How do you stop wasting money on marketing… and start building a lead engine that actually scales?In this episode of Click to Calls, John Wilson sits down with Service Scalers CEO Sam Preston to break down one of the biggest mistakes growing home service operators make:Hiring a marketing person too early — and expecting them to do everything.They walk through what your first real marketing hire should look like, why most owners misunderstand the budget math, and John's spicy take:If you're under $5M, marketing isn't complicated — you just need to execute the basics consistently.Whether you run HVAC, plumbing, or electrical, this episode gives you a clear framework for when to stick with an agency, when to go in-house, and what “good marketing” actually looks like when the board is light and you need calls fast.In this episode, you'll learn:Why “marketing is complicated” is usually an excuse under $5MThe difference between hiring a coordinator vs. a true marketing managerHow to know if in-house marketing actually beats agency economicsThe only good reasons to bring marketing inside (and the bad one everyone uses)

44% of marketers say media fragmentation is one of their biggest concerns. But is it really threatening effectiveness—or just exposing weak planning?This week, Elena, Angela, and Rob tackle the fragmentation debate head-on. They explore why reach hasn't disappeared, how creative consistency beats endless platform optimization, and why the smartest response to complexity is simplicity. Plus, hear why doubling down on what works might be better than chasing every new channel.Topics covered: [01:00] Why 44% of marketers worry about media fragmentation[05:00] Mass reach moments and the obsession with live sports[09:00] Creative consistency across channels: IKEA as a model[12:00] Why narrowing targeting actually shrinks growth potential[15:00] Planning fundamentals that prevent fragmentation chaos[18:00] The importance of reinforcement over reinvention To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: WARC Article: https://www.warc.com/content/paywall/article/warc-talks/staying-effective-in-a-lots-of-little-media-market/en-GB/159439? Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Running a financial advisory firm often looks appealing from the outside: freedom, flexibility, and income potential. But the reality of being a true business owner requires an entirely different skill set. In this episode, Libby sits down with Hannah Moore to have an honest, vulnerable conversation about what it really takes to move from advisor to CEO, including the emotional, operational, and leadership challenges that often go unspoken ✨In this episode, you'll learn:Why owning a firm is fundamentally different from being a great financial advisor, and why most advisors are unprepared for that shiftHow Hannah navigated massive business transitions, including reducing her client base, growing two companies, and building a leadership teamWhat it actually looks like to delegate meaningful responsibilities like sales calls and client relationshipsHow ego, identity, and grief can quietly hold advisors back from scaling their firmsWhy self-awareness is one of the most important traits of successful advisors and CEOsThis episode is a powerful reminder that growth doesn't come from doing more, but from letting go, building trust in your team, and stepping fully into the CEO role. If you're feeling stretched, overwhelmed, or stuck in the day-to-day, this conversation will help you see what's possible on the other side of intentional leadership.Find Hannah on LinkedIn HERE!Learn more about Amplified Planning HERE!Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

Most CRE teams are not losing deals because of capital, talent, or market access.   They are losing because they move too slowly because initial underwriting and deal marketing are still painfully manual across much of the industry.   Spreadsheets. Templates. Design tools. Email chains. Outsourced vendors.   All stitched together by habit.   That friction costs time, and time costs deals.   In my latest AI/CRE Demo Day show Anton Zajac, CEO of IntellCRE, demonstrates (onscreen) what happens when those bottlenecks disappear.   What stood out immediately: BOVs and OMs that once took 20+ hours can be produced in minutes Initial underwriting and marketing stop being separate workflows Small teams gain enterprise-level output capacity Deal marketing becomes proactive, not reactive IntellCRE automates the unglamorous middle of CRE work: data aggregation, comps, market context, financials, and presentation.   The result is not just speed. It's a pure, AI driven competitive advantage.   Some questions the platform answers clearly: What if initial deal screening was no longer the bottleneck? What if marketing output scaled without adding staff? What if BOVs became a prospecting weapon instead of a sunk cost? What changes when responsiveness becomes your edge? If you work in brokerage, acquisitions, or high-volume CRE investing and speed matters to you, this is worth seeing.   Not a concept.   Not a slide deck.   A genuine AI platform specifically designed for CRE pros. Trust me (I'm a doctor) this is worth a look.   ***   At GowerCrowd, we are aggressively researching AI tools you can actually use and that bring real, immediate value to your business.    Subscribe to my newsletter and get access to this transformational intel before anyone else:  https://gowercrowd.com/subscribe Email: adam@gowercrowd.com Call: 213-761-1000

Yep - we are at the start of a new world - a world where AI is going to be 'even bigger than the internet'. And as the leaders of challenger brands in CPG, we've gotta lean in. In this episode of Brand Growth Heroes, I'm joined by one of my oldest and best friends, Paul Adams, CPO & Marketing at a multi-billion dollar company, Intercom AND he is building Fin.ai. If you're not in 'Tech' you may not have heard of him, but Paul Adams is one of the world's most prominent tech product designers, researchers, and authors -  recognised as one of the world's leading thinkers on the the intersection between humans and technology... and now between humans, commercialisation and AI.... amongst many other aspects of tech that most of us are not even privy to!  Described as "one of Silicon Valley's most wanted", he's also one of my closest friends, and I can't tell you how proud we are of the young man who rocked up to live with us in Balham in 2002 to work at Dyson, his very first job. After only a few years he was poached by Facebook, where he made the platform 'mobile' and then Google, where he worked on making Gmail, Google and YouTube mobile too. It was while working for these behemoths that he moved to San Francisco with his wife Jennifer, who's one of my three besties (Love you, Jen), and became globally renowned on the Tech speaker scene. In this episode, Paul argues that AI isn't just another new channel or tool. It's a platform shift on the scale of the internet and potentially bigger. We talk about why the moment we're in feels eerily similar to 1999, why marketing is getting less effective across the board, and why the brands that win next will look very different to the ones that won the last cycle.A bit more background on Paul:"Most Wanted" Status (2011): Paul Adams was highlighted by Fortune as a highly sought-after talent in Silicon Valley following his significant contributions to major tech firms.Google (Social Research): At Google, he led the social research team, and his work directly influenced the creation of "Circles," which became the foundational feature of Google+. He also worked on Gmail, YouTube, and mobile products.Facebook (Brand Experience): He later joined Facebook as the Global Brand Experience Manager, where he focused on research, design, and product strategy, working with marketers and advertising agencies.Intercom (Product Strategy): He joined Intercom as VP of Product in 2014, later becoming the Chief Product Officer.Thought Leadership: Adams is the author of Grouped: How Small Groups of Friends are the Key to Influence on the Social Web. His work on "The Real Life Social Network" is widely recognized as one of the most viewed presentations on the evolution of social networks.Background: Before his time in tech, he worked as a product designer at Dyson, where he designed electronic appliances. Current Status: As of September 2023, he was working as the Chief Product Officer at Intercom, focusing on product strategy in the age of AI.This isn't a tactical 'AI' for the sake of AI episode. It's a big-picture conversation about what's actually changing, what's already changed, and what brand builders need to understand to stay relevant over the next decade. it was this conversation that made me set up a buzzing new community called NextGen CPG -  a community for AI-native founders.   Take a look and see if you're eligible to join us hereUseful linksConnect with Paul Adams on LinkedIn https://www.linkedin.com/in/pauladams/Connect with Intercom The #1 AI Agent https://www.linkedin.com/company/intercom/Join the NextGen CPG WhatsApp community and LinkedIn page ============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce you to Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board for the second year running.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com==============================================.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Mike Seckler entered entrepreneurship with no business background or playbook. When the dot-com crash hit, competitors disappeared overnight, capital vanished, and survival came down to making fast, uncomfortable decisions. In the middle of the chaos, Mike developed a skill most founders never build: intellectual stamina. The ability to absorb new information, pivot decisively, and rework a vision without panic or ego. Those lessons shaped the leader he is today as CEO of Justworks.In this episode, Mike shares how entrepreneurs can survive brutal business cycles, prepare for unforeseen moments, and build resilient, customer-obsessed companies that last. In this episode, Hala and Mike will discuss: (00:00) Introduction (03:05) His Unlikely Path to Entrepreneurship (09:20) Surviving the Dot-Com Market Crash (12:50) Intellectual Stamina: The Pivoting Framework (18:48) Joining Justworks and Leadership Approach (23:44) Building Effective Advisory Boards for Entrepreneurs (28:15) Customer Obsession as a Business Principle (36:57) Mission, Values, and Culture at Justworks (44:02) How Leaders Shape Employee Engagement (49:57) Managing Risk During Rapid Business Growth (53:57) Entrepreneurship Insights and Final Thoughts Mike Seckler is the CEO of Justworks, a leading HR technology company dedicated to empowering small businesses. A seasoned entrepreneur, he has built and scaled multiple technology companies through volatile market cycles, including EmployeeEASE, which was acquired by ADP, and Euclidean Technologies, an investment management firm powered by machine learning. Mike also serves on multiple boards and is passionate about helping entrepreneurs build customer-obsessed, mission-driven companies. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. Huel -  Get all the daily nutrients you need with Huel. Grab Huel today and get 15% OFF with my code PROFITING at huel.com/PROFITING. Resources Mentioned: Mike's LinkedIn: linkedin.com/in/mikeseckler  Justworks Website: justworks.com/ Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Online Business, Solopreneur, Founder, Networking

We've spent years trying to make our chatbots sound more human, which is great. But what if the larger goal should have also been to make them as useful as possible while we're at it? Agility requires more than just adopting the latest technology; it demands a fundamental rethinking of customer engagement, moving from reactive responses to proactive problem-solving. Today, we're going to talk about the next evolution of AI in customer service. As more companies turn to automation to manage scale and efficiency, the real challenge isn't just implementing a chatbot; it's ensuring that technology actively solves problems and enhances the customer relationship, rather than just deflecting tickets. To help me discuss this topic, I'd like to welcome, Alan Ranger, VP Marketing at NiCE Cognigy. About Alan Ranger Alan Ranger is VP of Marketing at NiCE Cognigy, the global leader in enterprise AI agents. With over 30 years of experience in tech, Alan has led growth strategies at both startups and public software companies. At NiCE Cognigy, he helps organizations adopt AI that delivers real business value reducing costs while improving customer satisfaction. Prior to NiCE Cognigy, Alan led global market development at LivePerson, where he helped double revenues. He now leads NiCE Cognigy's expansion in the US and UK and works closely with clients to deploy AI that scales. Alan Ranger on LinkedIn: https://www.linkedin.com/in/aranger/ Resources NiCE Cognigy: https://www.cognigy.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

My guest today is Kelsey Morris, and this is her second time on the podcast—which feels long-overdue, because a lot has happened since we last talked. When Kelsey first joined me nearly five years ago, she was balancing a full-time job while building her art career on the side. Shortly after that conversation, she did something many creative people dream about and very few actually do: she quit her job, changed her phone number, and went all-in on her work as an artist. Since then, she's built a deeply recognizable visual style, taken on major commissions, and quietly carved out a career that sits at the intersection of Western art, wildlife, and the modern outdoor world. In this conversation, we pick up right where we left off—talking about what it actually takes to make the leap into full-time creative work, how Kelsey thinks about balancing artistic curiosity with financial reality, and how discipline, professionalism, and showing up every day matter just as much as inspiration. We also talk about her evolving style, the pressure of deadlines, why some days the work just doesn't click, and how she's learned when to push through—and when to walk away. We also get into some big life changes: closing her gallery, preparing for motherhood, spending time at her off-grid cabin in Alaska, and a major upcoming milestone—being selected to paint the 2026 covers of Field & Stream, one of the most iconic names in outdoor media. Kelsey is thoughtful, grounded, funny, and refreshingly honest about the realities of creative work. This is a conversation about art, ambition, patience, and building a life that actually fits the work you want to do. I really loved catching up with her, and I think you will too. Enjoy! --- Kelsey Morris Kelsey on Instagram Episode notes: https://mountainandprairie.com/kelsey-morris/ --- THANK YOU TO OUR SPONSORS: Mountain & Prairie is listener supported via Patreon, and brought to you with support from the Central Grasslands Roadmap, The Nature Conservancy in Colorado, North Bridger Bison, and the Old Salt Co-op for their generous sponsorship. --- TOPICS DISCUSSED: 0:00 - Introducing Kelsey Morris and sponsor information 5:55 - Intro and going all in on art 10:42 - Marketing oneself 13:06 - Space to explore 15:57 - Individuality 20:05 - How to pay the bills 23:02 - Attention to detail 26:22 - Deadline torture 27:50 - The days when it's not easy 32:40 - Milestones 37:04 - Who Kelsey looks up to 42:00 - The gallery 45:02 - Parenting 49:16 - The Alaska house 55:13 - Field & Stream exclusive 59:13 - Book recs 1:02:45 - Wrapping up 1:03:45 - Ed's goodbye and thank yous --- ABOUT MOUNTAIN & PRAIRIE: Mountain & Prairie - All Episodes Mountain & Prairie Shop Mountain & Prairie on Instagram Upcoming Events About Ed Roberson Leave a Review on Apple Podcasts

In this episode of The Russell Brunson Show, we shift gears from effort to leverage - and focus on the fastest path to results once you understand funnels and selling: speed. Day four of the challenge is all about shortcuts - not the sketchy kind, but the kind that come from stacking the right tools, systems, and leverage so you can move faster without sacrificing quality. This is the day where everything accelerates. Today, McCall and I break down the “Race to the One Comma Club” by pulling the two biggest speed levers in your business: time and price. You'll see how AI, when used the right way, can drastically reduce the time it takes to build funnels while simultaneously increasing their quality and value. From creating better offers to building entire funnels in minutes—and even adding recurring services your clients will happily pay for—this session shows you how to compress months (or years) of work into days. Key Highlights: ◼️The two speed levers that determine how fast you reach your first One Comma Club milestone ◼️How to use AI the funnel hacker way by feeding it the right “brain,” not generic prompts ◼️Why higher-quality funnels allow you to charge more—and get paid faster ◼️A behind-the-scenes look at AI-powered funnel building that turns hours of work into minutes ◼️How adding a newsletter and traffic system creates recurring revenue and client “stickiness” This episode is where leverage replaces grind. You're no longer just learning how to build funnels—you're learning how to scale your effort, your value, and your income at the same time. When you combine the right strategy with the right tools, speed becomes inevitable. And once you feel that momentum, it's hard to ever go back. ◼️https://onecommaclub.com ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Stories from a Giant and Gadfly Discover the Protest Music of RainFall!-- like "The Antidepressant Blues!" Today, we are delighted to spend some time with a dear friend and highly esteemed colleague, Dr. David Antonuccio. David is a retired Clinical Psychologist and Professor Emeritus in the Dept. of Psychiatry and Behavioral Sciences at the University of Nevada, Reno, School of Medicine. In addition to his academic work, David had his own clinical practice for 40 years. He has published over 100 academic articles and multiple books, primarily on the treatment of depression, anxiety, or smoking cessation. Since his retirement from practice in 2020, he has been making music as part of a duo called RainFall, with his musical partner Michael Pierce. Their music can be found on Spotify, Apple music, and Soundcloud, among other streaming services. I first became familiar with David when a colleague recommended his article entitled: "Psychotherapy versus medication for depression: challenging the conventional wisdom with data," which was published in Professional Psychology: Research and Practice way back in 1995. The article blew my socks off. In the first place, he had come to the many of the same conclusions I had come to, that antidepressants had few "real" effects above and beyond their placebo effects. However, he also had incredible insights into some of the problems and loopholes with drug company research studies on antidepressants, so I tried to get as many colleagues and students as possible to read that article. Here is the article link Although I had never met David, he became my hero. One day, while I was giving one of my two-day CBT workshops in Nevada, I was singing his praises and urging participants to read that classic article, but, unexpectedly, some people started chuckling. At a break, I asked someone why people had been laughing. They said, "Didn't you know that David Antonuccio is here attending this workshop? He was out visiting the bathroom when you were singing his praises, so he didn't hear you!" And that's how we met! I couldn't believe my good fortune in meeting this brilliant and humble man in person. And to my good fortune, we became good friends right off the bat and eventually did a lot of fun professional work together, like our exciting conference challenging the chemical imbalance theory of depression which we called the Rumble in Reno. I was also proud to be included as a co-author in a popular article with David and William Danton reviewing the brilliant work of Irving Kirsch. Kirsch had re-analyzed all the data on antidepressants in the FDA archives and concluded that the chemicals called "antidepressants" had few, if any, clinically significant effects above and beyond their placebo effects. In that paper, we also emphasized the ongoing power struggle between the needs of science and the needs of marketing. Science is devoted to discovering and reporting the truth, based on research, regardless of where it leads, while marketing, sadly, is ultimately loyal to the bottom line, even if deception is required. Here is the link to our article: And here is the full reference: Antonuccio, D. O., Burns, D., & Danton, W. G. (2002). Antidepressants: A Triumph of Marketing over Science? Prevention and Treatment, 5, Article 25. Web link: http://journals.apa.org/prevention/volume5/toc-jul15-02.htm I was sad when David retired from his clinical, teaching, and research career a number of years ago in order to spend more time on creating and recording music because, a passion he'd put on the shelf during the most active years of his career. I felt we'd lost an important and courageous leader in the behavioral sciences, and felt an emptiness, like an important pioneer was suddenly missing. The following link provides a highly readable brief overview of David's career focus and interests. I was thrilled to learn just recently that David has partly resumed his role as gadfly of the behavioral sciences, rejoining the fight for science, ethics and for truth, regardless of where that leads or whose feathers are ruffled. And now, we sit down together to reminisce about his personal life and experiences with many of the greats in our field, like Dr. David Healey, Irving Kirsch, and others who have also stood up for the truth, based on their research, in spite of intense opposition from the establishment. And, today David also brings us his music, with his colleague, Michael Pierce, RainFall. Some of his music has psychiatric / psychological themes, like his "Antidepressant Blues," Some of David's music has humanistic and political themes. He said: Here's a song we just released yesterday that i will assume would not be relevant to the podcast. It is called Final Embrace and was inspired by a heart-breaking international wire photo of a Salvadoran immigrant father hugging his daughter, both deceased, in the rio grande in 2019. Here's the link to the original news story. David's two-man group, RainFall, wrote and recorded the original acoustic version of this song in 2020. He explains: We decided to record a more dynamic updated version of the song with some electric guitar chords, electric bass, and drums. We are calling it "Final Embrace Electric". The story is still heart-breaking, and it still makes me cry to sing it. Here is a link to the new version of the song, And here are the heart-breaking lyrics: Final Embrace Electric (For Oscar and Valeria) By RainFall (David Antonuccio and Michael Pierce) I'm sorry I couldn't help you I'm sorry you lost your life You took a deadly risk I'm sorry for your wife What were you supposed to do? Stay home and watch your family die? Or take a chance at freedom Reach for the sky Some say you should have known better They say that you are a criminal But they don't know your fear, your pain, your hunger For them it's the principle Some say we were here first It's not our problem Despite your dire thirst We're full, no more asylum Let's ask them what they would do If their family were faced with danger If they're honest, they'd take the chance Hope for kindness from a stranger You tried to get in the front door But it was slammed closed So you swam the deadly current Despite the perilous flow You never lost your grip Though the river was not crossable Only another parent can know How that is even possible Everyone can tell you loved your daughter Even in that place You never let her go It was your final embrace I'm sorry I couldn't help you I'm sorry you lost your life You took a deadly risk I'm so sorry for your wife Everyone can tell you loved your daughter Even in that place You never let her go It was your final embrace Your final embrace It was your final embrace It was your final embrace   Thank you for joining us today. Stayed tuned for Part 2 of the David Antonuccio interview next week! David, Rhonda, and David

Most clinics say they need "more marketing."But what they actually need is a plan that works.Andrea Cheney is a healthcare strategist who's spent 20 years leading in-house teams and advising growth-stage companies. In this episode, she teams up with Jimmy to break down what doesn't work in healthcare marketing—and what actually moves the needle.???? Key Moments:The real job of marketing (hint: it's not social media)How to build a message that lands with patients AND hiresWhat C-suite leaders get wrong about digital strategyThe trap of thinking marketing = contentWhy most email campaigns fail before they even sendAndrea also shares:How to audit your clinic's brand signals in under 5 minutesWhen to bring in creative help vs in-houseHow clinics should (and shouldn't) think about AI in 2026???? Mic Drop Moment: "Don't send an email just to send an email."

Most of us are completely oblivious to the cognitive biases that dictate how we live our lives.  Today, with Tom Bowden-Green and Luan Wise, we cover seven cognitive biases that all of us fall for.  ---  Tom and Luan's book: https://amzn.to/49aZnh3 Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults See Agent Spark in action at ⁠gwi.com/spark⁠ Join 10,428 readers of my newsletter: https://www.nudgepodcast.com/mailing-list  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  ---  Today's sources:  Chambers, J. R. (2008). Explaining false uniqueness: Why we are both better and worse than others. Social and Personality Psychology Compass, 2(2), 878–894. Dunning, D. (2011). The Dunning–Kruger effect: On being ignorant of one's own ignorance. In Advances in experimental social psychology (Vol. 44, pp. 247–296). Academic Press. Einhorn, H. J., & Hogarth, R. M. (1978). Confidence in judgment: Persistence of the illusion of validity. Psychological Review, 85(5), 395–416. Helmreich, R., Aronson, E., & LeFan, J. (1970). To err is humanizing sometimes: Effects of self-esteem, competence, and a pratfall on interpersonal attraction. Journal of Personality and Social Psychology, 16(2), 259–264. Koskie, M. M., & Locander, W. B. (2023). Cool brands and hot attachments: Their effect on consumers' willingness to pay more. European Journal of Marketing, 57(4), 905–929. Pronin, E., Lin, D. Y., & Ross, L. (2002). The bias blind spot: Perceptions of bias in self versus others. Personality and Social Psychology Bulletin, 28(3), 369–381. Van Hoorens, V. (1993). Self-enhancement and superiority biases in social comparison. European Review of Social Psychology, 4, 113–139. White, G. L., Fishbein, M., & Rutstein, R. C. (1981). Passionate love and the misattribution of arousal. Journal of Personality and Social Psychology, 41(1), 56–62.

In this video, I break down the 10 core marketing basics that helped me grow several nine-figure companies, including our family brand Natural Slim. You'll learn how to get attention, create value first, build long-term trust, craft intro offers, leverage AI, analyze data, scale creative testing, and lead a winning team. These are the foundations behind every successful brand—now yours to apply.Whether you're building your first business or scaling to the next level, these steps will save you time, money, and years of frustration.-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Marketing teams struggle with AI workflow orchestration. Christine Royston, CMO at Wrike, explains how to move beyond task automation to strategic creative collaboration. She discusses building standardized workflows while preserving 15-20% capacity for reactive market opportunities, implementing approval routing systems that eliminate manual handoffs, and using AI for personalization without losing human judgment and brand oversight.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For the cinema fan, the Oscars remain the pinnacle of awards recognition for achievement in film. Since their opening in June of 2022, The Independent Picture House in Charlotte has managed to carve out a space that includes all of the best parts of going to the movies by focusing on bringing the community together through film.We're joined this week by Claire Lechtenberg, the Director of Development and Marketing for IPH, to tell us more about what this unique and engaging cinematic space has to offer. And because IPH are hosting a major Oscars celebration on March 15th, we thought it would be fun to invite her on to talk about the 2026 slate of Academy nominees.We chat disappointments, surprises, accolades, and bewilderments. Plus, we provide you with a list of the essential films you should check out before the ceremony. This is a really fun conversation and we hope you enjoy it!2:51 - Two Questions with Claire Lechtenberg10:59 - Claire's History with IPH20:16 - Special Events at IPH27:59 - The Oscars at IPH32:23 - 2026 Oscars Nominees46:57 - Surprises and Disappointments1:00:07 - Essential Oscars ViewingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this inspiring episode of Rooted Agritourism, host Dr. Liz Fiedler Mergen shares the mic with publishing veterans and fellow authors during the Future Proof Author panel at Podfest 2026. Whether you're dreaming of writing your first book or looking to scale your author platform, this panel is packed with actionable advice on storytelling, publishing, platform-building, and book marketing for rural entrepreneurs and creative business owners.Liz opens up about her personal journey—from flower farmer and podcast host to memoir author—and how grief, growth, and entrepreneurship collided to shape her book. Joined by experts from Morgan James Publishing and other successful authors, this conversation dives into the real stories and smart strategies that help authors not only publish but thrive.Key Topics Covered:How to decide what book to write (and why it matters for your future)Marketing your book before it's even finishedWhy your personal story is your strongest brand assetSelf-publishing vs traditional publishing insightsBuilding an engaged audience with pre-orders and waitlistsSocial media and email strategy tips for first-time authorsCreating a sustainable content and promotion planLeveraging podcast guesting and live events to grow your author platformThe importance of aligning your book with your long-term business goalsPre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Text the Wedding Planning HotlineMost planners think marketing is about doing more. Posting more. Explaining more. Showing up everywhere.But what if the clients you're attracting are responding to quiet signals your business is already sending?In this episode of The Planner's Edit, Desirée Adams breaks down the subtle marketing signals that quietly shape who feels aligned with your business long before they ever reach out. From pricing language and inquiry forms to tone, imagery, and what you don't say, this conversation explores how clients interpret your leadership, confidence, and positioning through small but powerful cuesIf you've been attracting interest but not the right inquiries, this episode will help you see what your marketing is really communicating — and where small shifts can create clearer alignment.Join the waitlist for Desirée's mentorship and coaching program at desireeadams.co/education.Links Mentioned in the EpisodeFind the Full Shownotes HereWork with Desiree for business coaching and mentorship

Today's guest is living proof that market eminence isn't a matter of luck; it's something you can build with intention. With over two decades of helping executives and entrepreneurs stand out, this marketing expert has guided more than 1,800 professionals to elevate their brands and amplify their influence in crowded markets. He hosts “The Selling Show,” a podcast ranked in the top 1 percent globally, and is the author of several well-known books, including the international bestseller “Do It! Marketing,” which has been translated into six languages. His newest book, “Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth,” explores how visibility, respect, and brand preference combine to set category-defining leaders apart from everyone else. Through his company, Do It! Marketing, he supports CEOs, founders, and senior executives in developing durable brand assets through speaking, publishing, and podcasting. His work centers on building a portable personal brand that generates revenue, creates opportunity, and retains impact no matter where your career takes you. His insights have been featured in numerous outlets, including The New York Times, Investor's Business Daily, Forbes, and Entrepreneur magazine. Please join me in welcoming David Newman.  In this episode, we discuss the following:

How To Attract Premium Clients Through Podcast Hosting and Guesting In this episode of the Expert Authority Coach Podcast, host Christine Blosdale delves into the multifaceted benefits of podcasting. Christine highlights how podcasting can connect individuals with key prospects, ease the content creation process, and serve as a non-salesy method to engage potential clients. Special guest Dave Dubeau joins the discussion, sharing his transition from real estate to podcasting and how he adopted 'high ticket podcasting' to attract ideal clients. Together, they provide actionable tips for both new and seasoned podcasters on leveraging podcasts as a powerful marketing tool. Links Mentioned: The Expert Authority Coach - http://www.ExpertAuthorityCoach.com The Expert Authority Quiz Call - http://FreeExpertAuthorityCall.com High Ticket Podcasting - https://www.highticketpodcasting.com/ 00:00 Introduction to Podcasting Benefits 01:12 Welcome to the Expert Authority Coach Podcast 02:31 Christine's Journey from Radio to Podcasting 03:26 Introducing Guest Dave Dubeau 04:03 Dave Dubeau on Podcasting and Marketing 05:16 Christine and Dave Discuss Podcasting Strategies 08:11 Dave's Shift to High Ticket Podcasting 15:29 Advice for Aspiring Podcasters 19:48 Tips for Getting Booked on Podcasts 23:11 Conclusion and Contact Information

If your January motivation is already fading, or you're realizing that doing more isn't fixing what feels off in your business: this episode is for you. In this conversation, I'm walking you through the exact Gap Finder process I created for my private mastermind clients to help them identify what's actually holding their business back (hint: it's usually not what you think). Because most entrepreneurs don't have a motivation problem. They have a misdiagnosed gap. You might think you need more leads, better sales skills, or a new platform, but the real issue is often buried underneath in your messaging, positioning, or clarity around what you're known for. This episode will help you spot that domino gap: the one fix that makes everything else easier. In This Episode, We Cover: Why motivation always fades, and why that's normal The difference between the problem you think you have and the one actually blocking growth Why January feels slow for so many industries (and why February is the real reset) What "I promised myself I wouldn't invest this year" really means How trust (not money) is often the real objection behind investing How to decide what to invest in next: time, skill, coaching, or support The Gap Finder Framework I use with mastermind clients to diagnose business blind spots How to identify your domino gap: the one change that unlocks momentum everywhere else The 5 Core Business Gaps We Walk Through: Your Distinctive Edge (Messaging & Positioning): Can you clearly say what people come to you for, and why you? Your Offer Suite: What's working, what feels off, and what might be missing entirely? Marketing, Visibility & Demand: Are you getting eyes, but not conversions? Or relying too heavily on one platform? Sales & Revenue Flow: How money is actually moving (or not moving) in your business right now. Systems, Team & Capacity: Where things fall apart when you're busy, or when you can't be everywhere. We also talk about how to choose your next 90-day focus so you're not trying to fix everything at once.   Important Links:   →Apply for The Distinctive Edge: https://meganyelaney.com/tde   →Come say hi on Instagram: https://www.instagram.com/meganyelaney   

Are you relying on Instagram for wedding leads, while your ideal clients are flocking to Pinterest for inspiration? Wondering how you can turn your real-life wedding work into content that lasts longer and brings in more qualified leads? Curious about how Pinterest trends and search behavior can help you stand out and book more couples? In this episode, I dive into how to harness Pinterest as a search engine, repurpose your best content for lasting visibility, and use analytics and timing—not just volume—to connect with couples where they're planning their big day.Listen to this new episode for practical strategies on building long-term visibility, using Pinterest trends to your advantage, and making every post work harder for your wedding business.About Dana: Dana Bahr is a Pinterest marketing strategist who helps wedding professionals and creative service providers build evergreen visibility that supports consistent leads without living on social media. Through search-driven strategy, content systems, and clear messaging, she helps businesses create long-term discoverability that compounds over time.Contact Dana: Website: www.ddvirtualmanagement.com Primary Social Link: www.linkedin.com/in/d-m-johnsonIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan's site: https://alanberg.com/blog/Want to see how I can come and speak for your local association... for free? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Welcome to the Pencils&Lipstick Book Marketing Hour! We will be here every month...and we will be working on that title...Every third Monday of every month, Becky Grogan (https://www.beckythebookcoach.com/) will be joining me to talk about book marketing. In this episode we go through what we will be handling, we you can expect and when as well as the dates for the LIVE marketing Q&As that we will have. Be sure to listen!Marketing is NOT just social media, but we will be talking about social media. If you don't have anything set up and want to get things moving, you can check out these Youtube videos for setting up Instagram and TikTok:https://youtu.be/j4nBDjsyGZ0?si=XsSVq_hbiLSaxSAMhttps://youtu.be/KJeU6SP548w?si=hWB6IgopanEdvGwjhttps://youtu.be/KJeU6SP548w?si=hWB6IgopanEdvGwjSign up for my writers' newsletter to learn more about the craft of writing, know when my workshops are and be the first to get exclusive information on my writing retreats. AND to get reminders about the live marketing Q&As that will be happening twice this coming semester. https://katcaldwell.com/writers-newsletterWant more information on my books, author swaps, short stories and what I'm reading? Sign up for my readers' newsletter. https://storylectory.katcaldwell.com/signup You can always ask me writing questions on instagram @author_katcaldwell

Is SEO Dead in 2026? SEO is not dead, it's evolving. While Google still dominates with 1.63 trillion visits (26x more than ChatGPT's 47.7 billion), the key to success in 2026 is integrating AI into your SEO strategy. Favour Obasi-ike, MBA, MS breaks it down today.Traditional SEO alone is becoming obsolete. This episode explores how to treat your website as intellectual property, the importance of content freshness, and why "your voice is your invoice" when it comes to differentiated messaging.Key Learning Topics1. SEO Has Evolved Into an "Exposure Engine"SEO reveals what your website is missing and how to show up in both traditional search and AI platforms (LLMs). Without AI integration, you're using outdated marketing.2. AI-SEO Integration is Essential39% see results within 1-2 months with AI-generated content; 26% in under one month. Organic SEO visibility directly impacts AI discoverability.3. Your Website is Intellectual PropertyTreat your domain like a plot of land and your website as the building. The "last modified" date signals freshness to search engines.4. "Your Voice is Your Invoice"If you're not selling, you're not saying anything different. Stories sell better than facts. Be provocative and unique in your messaging.5. Content Repurposing StrategyOne piece of content → 5-10 blog posts → e-book → lead magnet → courses. Stack your value ladder without reinventing the wheel.6. Preparation Drives Success"What you do off the field makes you an all-star on the field." Do the work before the work—send prep materials, plan content in batches.7. The Difference: Being Heard vs. Being HiredVisibility without differentiation doesn't convert. Say what competitors won't say to turn attention into revenue.8. Platform-Specific OptimizationGoogle/YouTube favor mobile; ChatGPT sees more desktop usage. Optimize for platform-specific user behaviors.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode TimestampsIntroduction & Core Concepts00:00 - Is SEO dead in 2026?01:31 - Main question introduced02:33 - Google: 1.63 trillion visits vs ChatGPT: 47.7 billion03:02 - "SEO is not dead" - it's an exposure engine03:34 - Warning about building without AI integrationMo Dub: Voice & Differentiation04:47 - Mo Dub introduces himself04:59 - "Your voice is an invoice"05:22 - If you're not selling, you're not saying anything different05:46 - Being heard vs. being hired06:07 - People are always searching for solutions06:34 - Google algorithm changes require contingency plansWebsite as Property08:21 - "Last modified" concept explained08:44 - Websites as intellectual property08:56 - Domain = plot, website = buildingAI Integration & Statistics35:49 - AI-generated content effectiveness35:58 - 39% see results in 1-2 months36:10 - 26% see results in under 1 month37:01 - Organic search enables AI discoverability37:25 - "SEO is dead" is false advertising38:03 - Traditional SEO without AI is obsoleteCopywriting & Content Strategy38:34 - "Facts tell, stories sell"39:28 - "What you do off the field makes you an all-star"39:35 - Your harvest is determined by your hustle40:22 - Doing the work before the work40:49 - Repurposing one blog into multiple formats41:28 - The more you speak, the more you get paidPlatform Statistics43:07 - Google: 97.4 billion visits43:24 - Google mobile: 70B, desktop: 26.5B43:36 - YouTube: 44.6% of traffic44:26 - ChatGPT: 5.3 billion visits44:33 - ChatGPT desktop: 4.19B, mobile: 1.24B44:41 - More desktop usage on ChatGPT vs mobile on GoogleClosing68:15 - Thanks and tomorrow's topic: WordPress vs Webflow68:56 - This calendar layout won't repeat until 203770:15 - Sign-offFAQsQ: Is SEO really dead in 2026?A: No. Google still dominates traffic, but traditional SEO without AI integration is becoming obsolete. You must optimize for both search engines and AI platforms.Q: How long to see results with AI-integrated SEO?A: 39% see results in 1-2 months; 26% in under one month with AI-generated content.Q: What does "your voice is an invoice" mean?A: What you say directly impacts revenue. If you're not selling, you're not saying anything different from competitors. Speak up with unique value.Q: Why is "last modified" important?A: It signals to search engines that your site is active and relevant. Fresh content ranks better; stale content suggests abandonment.Q: Being heard vs. being hired—what's the difference?A: Being heard is visibility; being hired is conversion. You need provocative, differentiated messaging to convert attention into clients.Q: How do I repurpose content effectively?A: Create one piece → expand to 5-10 blog posts → compile into e-book → create lead magnet → develop courses. Maximize ROI without recreating.Q: Why optimize for AI if Google dominates?A: AI platforms pull from sites ranking in organic search. No organic visibility = no AI visibility. Plus, AI is growing rapidly—optimize now for the future.Q: What's "doing the work before the work"?A: Preparation that makes execution efficient: sending prep videos before calls, batching content creation, planning your ecosystem in advance.Q: How important is mobile optimization?A: Critical. Google and YouTube see 70B+ mobile vs 26.5B desktop. However, ChatGPT is desktop-heavy (4.19B vs 1.24B mobile).Q: What's the biggest SEO mistake in 2026?A: Treating SEO as traditional marketing without AI integration, and neglecting content freshness through regular updates.Key TakeawaysSEO is evolving, not dying—AI integration is now mandatoryGoogle: 1.63T visits vs ChatGPT: 47.7B—search still dominates39% see results in 1-2 months with AI-integrated contentYour voice is your invoice—differentiation drives revenueTreat websites as intellectual property requiring maintenance"Last modified" dates signal relevance to search enginesStories sell better than facts—focus on transformationOne content piece can become multiple revenue streamsBeing heard ≠ being hired—you need unique messagingOrganic SEO enables AI discoverability—can't skip the foundationMobile-first for Google/YouTube; desktop-heavy for ChatGPTPreparation (work before work) separates all-stars from averageTraditional SEO without AI is obsolete marketingContent freshness and regular updates are non-negotiableYour harvest is determined by your hustleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the HAYVN Hubcast, host Nancy Sheed is joined by Virginia Juliano, marketing and strategy consultant, and Marie Protomastro Patel of Girl on the Ball Solutions. Together, they reflect on a recent HAYVN Marketing Hub gathering and unpack the marketing shifts shaping how business owners and leaders should think about growth as we move into 2026. “Clarity is something that's never been out of style, but I think it's becoming even more important.” — Virginia Giuliano A central theme of the conversation is that marketing is no longer a separate function — we're all marketers now. From solopreneurs to established businesses, everyone is responsible for how their expertise, message, and value show up in the world. Key insights from the conversation include: AI is no longer optional — it's foundational.AI isn't a standalone tool or trend; it's woven into everything from strategy to content distribution to how people discover businesses. Like the early days of the internet, the shift is about integration, not resistance. Clarity is king — and always has been.No amount of clever tactics or polished content can compensate for a lack of clarity. Being clear on who you serve, what you do, and why it matters is the bedrock of effective marketing and strategy. Strategy must come before tactics.Business owners often get lost in execution — platforms, posts, tools — without anchoring decisions in strategy. Marketers add value by asking the hard questions that help cut through the clutter. Perfection is no longer the goal. Authenticity is.The pressure to constantly perform or produce flawless content is easing. Audiences are responding more to real, human moments than overly polished marketing. Showing up matters more than showing off. You don't need to be a content machine.Content stewardship is replacing content overload. Businesses should focus on what feels aligned, comfortable, and sustainable — and then use AI to repurpose and extend what already exists. Marketing is relationship building at its core.Whether through newsletters, speaking, podcasts, or in-person events, trust and connection drive long-term success. Community and human connection are becoming more valuable than noise and volume. AI amplifies good input — it doesn't replace thinking.AI can enhance strategy and execution, but only when the inputs are clear. Without clarity, goals, and intention, even the best tools fall flat. This conversation reinforces a powerful shift in modern marketing: less pressure, more alignment; fewer tactics, stronger strategy; and more humanity at every touchpoint. As AI becomes embedded in how we create and discover information, the business leaders who stand out will be the ones rooted in clarity, authenticity, and genuine relationships.  “Marketing works best when it feels sustainable, not performative.” —  Marie Protomastro Patel Marketing isn't about doing more — it's about doing what matters, consistently and in ways that feel true to who you are. Interested in implementing some of these marketing shifts into your marketing strategy? Give this custom ChatGPT a try. It's formulated from the recent 2026 Marketing Shifts presentation at HAYVN's Marketing Hub in January and this article based upon responses from marketers and creatives doing the work.  Also, want to know more about HAYVN's Hub for Marketing? You can join the group monthly in person for “Ask the Experts” for marketing advice and insight as well as an opportunity to connect with smart marketers and creatives in the area.  Connect with Nancy LinkedIn  Instagram Website Connect with Virginia LinkedIn Website Connect with Marie LinkedIn Website Learn more about your ad choices. Visit megaphone.fm/adchoices

Over half of all US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO at SearchPilot, leads the industry's first GEO testing platform designed specifically for AI-powered search environments, helping enterprise retailers navigate this seismic shift from traditional ranking metrics to comprehensive discovery optimization. The discussion reveals SearchPilot's breakthrough multimetrics testing framework that measures performance across Google, ChatGPT, and emerging LLM channels simultaneously, plus their innovative approach to tracking "dark traffic" from AI recommendations that bypass traditional referral attribution.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Founderz Lounge Episode #72 with Scott Volquartsen.In this episode, Don Varady and Steve Bon sit down with Scott Volquartsen of Volquartsen Firearms to unpack what it really takes to scale a legacy business without compromising quality, culture, or craftsmanship.Scott shares the story of growing up in a family-owned company, taking over the business with his brother, and navigating the challenges of expansion in one of the most highly regulated industries in the world. The conversation dives into leadership mistakes, accountability, innovation, and why performance always has to come before efficiency.This is a grounded, practical conversation about building a brand that refuses to cut corners, creating real ownership inside a team, and how to grow without losing the standards that made you successful in the first place.Timestamps:[00:00] Trailer[00:55] Episode introduction[01:45] Scott's background and family business[02:44] What rimfire really means[03:37] The craftsmanship advantage[06:21] Scaling without cutting corners[09:07] Growing a second-generation company[11:01] Accountability as a leader[12:23] Marketing in a regulated industry[16:31] Innovation and product philosophy[21:32] Failed launches and hard lessons[22:46] Relaunching and fixing mistakes[25:00] Gun culture and brand perception[30:41] The future firearms customer[33:01] Leadership mistakes[36:26] Staying sharp as a founder[39:05] The moment he almost quit[40:28] Most badass moment[41:15] Common firearm myths[42:04] Life without the business[42:45] Hot take[44:19] Where to find ScottKey Takeaways:  • “Once you teach somebody that cutting corners is acceptable in one place, you're lowering the standard of what you'll allow everywhere.” ~Scott Volquartsen• “If it's not going to improve performance, it's a no go.” ~Scott Volquartsen• “We don't have assembly lines. One person builds a firearm from start to finish and signs their name to it.” ~Scott Volquartsen• “There's no point in launching a product just to put your name on it in a saturated market.” ~Don Varady• “If you never reach out to people, you become an afterthought.” ~Scott Volquartsen• “The foundation of good business is universal. The product changes, but the principles don't.” ~Steve BonConnect with Scaling Volquartsen:Website: https://volquartsen.com/ Instagram (personal): https://www.instagram.com/scottvolquartsen/ Instagram (brand): https://www.instagram.com/volquartsen_firearms/ Connect with Don and Steve…Don Varady:Facebook: https://www.facebook.com/don.varady/ Instagram: https://www.instagram.com/donvarady/ LinkedIn: https://www.linkedin.com/in/don-varady-450896145 Steve Bon:LinkedIn: https://www.linkedin.com/in/stephenbon Instagram: https://instagram.com/stevebon8 Tune in to every episode on your favorite platform: Website: https://www.thefounderzlounge.com/ YouTube: https://www.youtube.com/@TheFounderzLounge Spotify: https://open.spotify.com/show/0Nurr4XjBE747qJ9Zjth0G Apple Music: https://podcasts.apple.com/us/podcast/the-founderz-lounge/id1461825349 The Founderz Lounge is Powered By:Clean Eatz:Facebook: https://www.facebook.com/CleanEatzLife/ Instagram: https://www.instagram.com/cleaneatzlife/ Website: https://cleaneatz.com/Youtube: https://www.youtube.com/channel/UCJRGrE-Xv4IMW_DbxSOTGGA Bon's Eye Marketing:Facebook: https://www.facebook.com/bonseyemarketing Instagram: https://www.linkedin.com/company/bon's-eye-marketing/ LinkedIn: https://www.linkedin.com/company/bon's-eye-marketing/ Website: https://bonseyeonline.com/ YouTube: https://www.youtube.com/@bonseyemarketing9477  

What if lasting change didn't require motivation or willpower?In this re-released episode of the Remarkable People Podcast, Guy Kawasaki revisits his conversation with BJ Fogg, Stanford behavior scientist and New York Times bestselling author of Tiny Habits.BJ explains why most habit advice fails and shares a simple framework for creating change that actually sticks:• Make habits so small you can do them on your worst day• Attach new behaviors to routines you already have• Celebrate immediately to wire the habit faster• Keep the bar low, consistency beats intensity• Start the day with the “Maui habit”, a small mindset shift that sets the toneOriginally recorded in 2022 and re-released in 2026, this episode remains a practical, empowering guide to building better habits without burnout.

The best clients to get are the ones you already have. If you are tired of losing them while constantly chasing new ones, you may be making serious marketing problems that must be urgently addressed. Michelle Weinstein sits down with Christian Jones, CEO of TaxProMarketer, who delves into the things that cause revenue bleeding and undermine your firm's growth. Discover the crucial difference between marketing and advertising, how to achieve an acceptable churn rate, and how to create a great website that people can easily find online. Stop leaving thousands of dollars on the table and start commanding your business value with confidence.

In this episode of I Am Refocused Radio, I'm joined by Wes Towers all the way from Australia, and he's up early for this one, so yeah… MVP status ✅

In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., sits down with Carly Berna, Vice President of Marketing (and the impressively titled “Fundraiser in Residence”) at Virtuous. Carly shares findings from the latest Virtuous Benchmark Report, a treasure trove of data gleaned from over 570 nonprofits using the platform for at least three years. The result? A layered look at donor trends across sectors and revenue sizes, from faith-based orgs to human services, all the way from scrappy sub-million-dollar shops to the $10M+ fundraising heavyweights. “Flat doesn't mean bad,” Carly notes, sometimes staying steady means you've weathered the storm. Bill and Carly dig into the meaty data highlights, starting with online giving. The average online gift increased by $5 in the last year and is up a whopping $22 since 2020, showing just how powerful digital channels are becoming, no surprise given Boomers are now a driving force online (61% of them give that way!). Meanwhile, Carly waves the mid-level donor flag with pride, celebrating growth in this oft-ignored group. Nonprofits are learning not to put all their donor eggs in one major gift basket. The conversation turns to recurring giving, a favorite of sustainability-minded fundraisers everywhere. While the average nonprofit sees 13% of their revenue coming from recurring donors, Virtuous' top quartile of performers boasts a hefty 33%. Donor retention is also slowly rebounding post-pandemic, reaching a six-year high of 50%. But Carly urges listeners not to settle, “Top performers hit 67%, so shoot for the stars!” Finally, the duo dives into donor acquisition and lifetime value. New donor acquisition is slipping, now around 30%, but those who do give are investing more over time, with average donor lifetime value rising to $784. Carly's message is clear: nonprofits need to be smart, not just generous: track your data, find your gaps, and don't just pat yourself on the back for being average. With the right balance of stewardship, segmentation, and sustainability, nonprofits can build donor relationships that last longer than most gym memberships.

If you're running a clothing brand or thinking about starting one and you're not getting the sales you want, this video will help you see exactly why.Make Designs (with discount)

Third-party sites capture traffic by explaining what brands actually do. John Vantine, Director of SEO at GoodRx, has built cross-functional generative search frameworks over seven years that power discovery across Google and ChatGPT. He reveals how About Us and FAQ pages become critical ranking assets when they proactively address common brand misconceptions in plain language. Vantine demonstrates how predictive search volume around questions like "how does [brand] make money" signals untapped content opportunities that competitors exploit when brands fail to clearly explain their value proposition.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Peter O'Reilly, NFL Executive Vice President, Club Business, International & League Events joins Sports Business Radio for our annual pre-Super Bowl conversation. O'Reilly is the NFL executive tasked with overseeing production for the Super Bowl, NFL Draft and NFL international games. O'Reilly will take us behind the scenes of Super Bowl LX in Santa Clara on February 8 as well as discuss the NFL's future plans for the draft and international games. Todd Allen, Senior Vice President of Marketing for Anheuser-Busch, also joins Sports Business Radio to discuss the Super Bowl LX ad strategy for Budweiser and Bud Light - the biggest advertiser for the Super Bowl across all platforms. Super Bowl ads on NBC are selling for a record $8M for a thirty-second spot. LISTEN to Sports Business Radio on Apple podcasts or Spotify podcasts. Give Sports Business Radio a 5-star rating if you enjoy our podcast. Click on the plus sign on our Apple Podcasts page and follow the Sports Business Radio podcast. WATCH SBR interviews by going to our YouTube channel at https://www.youtube.com/@sportsbusinessradiopodcast. Follow Sports Business Radio on Twitter @SBRadio and on Instagram, Threads and Tik Tok @SportsBusinessRadio. This week's edition of Sports Business Radio is presented by New Air Club. New Air Club is the Official VIP Air Travel Partner of Sports Business Radio. New Air Club is a private aviation brokerage with access to over 22,000 aircraft worldwide, but what really sets them apart is that they''re a full-service concierge. They don't just book the jet—they handle everything around the trip so the client doesn't have to. Aircraft, luxury ground transportation, hotels, dining, even security if needed. One call, one team, total discretion. For more information or to book your travel, email info@newairclub.com. You can also visit www.NewAirClub.com.  Sports Business Radio Host Brian Berger's apparel provided by Mizzen and Main (www.mizzenandmain.com). #NFL #SuperBowlLX #Budweiser  Learn more about your ad choices. Visit megaphone.fm/adchoices