Podcasts about Marketing

Are you actually making healthier choices, or are you just buying whatever wellness trend sounds the most convincing? The wellness world has gotten very good at selling certainty. Peptides, longevity stacks, skin hacks, GLP-1s, miracle supplements, and "expert" advice are everywhere. The problem is that confidence online does not always mean credibility. A lot of people are spending serious money on things that sound scientific, but are backed by weak evidence, half-truths, or marketing dressed up as medicine. This matters because your health decisions should not be based on who has the best abs, the biggest platform, or the loudest opinion. Real performance comes from understanding what actually moves the needle: muscle, metabolic health, insulin sensitivity, smart recovery, and knowing how to question what you are being sold. The basics may not be sexy, but they work. And in a world full of shortcuts, doing the boring proven things is often the boldest move. Dr. Jonathan Schoeff is a surgeon, longevity expert and co-founder of The Longevity Lab who brings more than two decades of medical experience to the conversation around health, performance, and aging. He works with clients through a science-forward, evidence-based lens, helping them cut through wellness noise and focus on what actually supports long-term health, from metabolic function and muscle to peptides, GLP-1s, and skin longevity. What's Discussed:  (01:27) Why real medical credibility matters in a world full of online health experts. (04:00) How social media pushed Dr. Jonathan Schoeff into the longevity conversation. (08:13) Why insurance companies have so much control over patient care. (20:09) How influencers can turn weak science into massive wellness trends. (22:09) What mechanistic data really means and why it does not equal human evidence. (28:30) How GLP-1s work beyond the weight loss conversation. (34:31) Why peptide claims can become dangerous when evidence is overstated. (52:13) Why the Wolverine Stack is one of the biggest red flags in peptide marketing. (01:01:47) How muscle drives metabolic health, insulin sensitivity, and long-term longevity.   Thank You to Our Sponsors! Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout. Pique: Go to piquelife.com/jenniferrsd to get 20% off for life plus free gifts Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% off your first subscription.  Therasage: Visit therasage.com and use code JEN to get 15% off your order. Your skin Prolon: Prolon is offering listeners 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Find more from Jen Cohen:  Website: jennifercohen.com Instagram: @therealjencohen Books: jennifercohen.com/books Speaking: jennifercohen.com/speaking-engagements   Find more from Dr. Jonathan Schoeff Website: longevitylabwellness.com Instagram: @jonschoeff Facebook: Dr. Jon Schoeff YouTube: @drjonschoeff  

July 21, 2026: 7am — Democrats look to stage comeback in deep-red Iowa To listen to this show and other MS podcasts without ads, sign up for MS NOW Premium on Apple Podcasts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Subscribe and Watch Interviews LIVE : On YOUTUBE.com/StandUpWithPete ON SubstackStandUpWithPete Stand Up is a daily podcast. I book,host,edit, post and promote new episodes with brilliant guests every day. This show is Ad free and fully supported by listeners like you! Please subscribe now for as little as 5$ and gain access to a community of over 750 awesome, curious, kind, funny, brilliant, generous souls Bill Boyle is a well sourced and connected businessman who lives in Washington DC with his wife and son. Bill is a trusted friend and source for me who I met after he listened and became a regular and highly respected caller of my siriusxm radio show. Bill is a voracious reader and listeners love to hear his take. I think his analysis is as sharp as anyone you will hear on radio or TV and he has well placed friends across the federal government who are always talking to him. As far as I can tell he is not in the CIA. Follow him on Blue Sky and park at his garages. On YOUTUBE.com/StandUpWithPete ON SubstackStandUpWithPete Pete on Blue Sky Pete on Threads Pete on Tik Tok Pete on YouTube Pete on Twitter Pete On Instagram Pete Personal FB page Stand Up with Pete FB page All things Jon Carroll Follow and Support Pete Coe Buy Ava's Art Hire DJ Monzyk to build your website or help you with Marketing

Join us as we explore the journey of third-generation farmers Brittany and Calvin Beasley of Beasley Orchard in Indiana. Discover their diverse crop operations, agritourism strategies, and how they navigate modern farming challenges while sharing insights into sustainable practices and community engagement. key topics Diversification of crops and agritourism activities Challenges of farming near suburban development Family farm legacy and succession planning Use of technology and innovative practices in farming Labor management and H2A visa program Marketing and community engagement strategies Chapters 00:00Introduction to Beasley Orchard and Guests 04:12History of the Farm and Crop Diversification 10:09Transition from traditional farming to agritourism 19:54Crop management and planting practices 29:53Farm infrastructure and expansion plans 39:46Community relations and handling development pressures 49:59Future plans and challenges in farming 51:55Advice for aspiring farmers and closing remarks

Watch the YouTube version of this episode HEREYou don't know where you'll be next Tuesday and that's exactly the point. In this episode of Maximum Lawyer, Tyson Mutrux sits down with trademark attorney and educator Sonia Lakhany, who has turned her entire life into a delegation and systems experiment by putting everything she owns in storage and becoming a “fancy homeless” digital nomad. Sonia shares how she runs two thriving companies while living out of a single bag and cycling through hotels around the world, using extreme efficiency, SOPs, and intentional lifestyle design to strip away errands, household chores, and decision fatigue so she can focus on deep work, creativity, and enjoying the freedom she built.From departure checklists and dopamine menus to virtual mailboxes and hotel‑based “done‑for‑you” living, Sonia walks Tyson through the operational choices that make her nomad life possible and the business lessons law firm owners can steal even if they never leave their hometown. She talks candidly about solo travel, loneliness, and choosing not to have kids, how ADHD and a craving for “whimsy” drove her away from traditional employment, and why she now sees trademarks as the ultimate lifestyle practice area for lawyers who want flexibility, global reach, and lean, high‑margin firms. They also dig into her 4L Education platform and flagship “Two Weeks to Trademarks” course, including why hundreds of alumni keep coming back for live reteaches, how she leverages AI to systematize her own law firm, and what it really looks like to build a business that funds your bucket‑list life instead of competing with it.What You'll LearnHow Sonia designed a “digital nomad” life that eliminates errands, chores, and home maintenance through radical delegationWhy running two companies from hotel rooms forced her to systematize everything from travel checklists to client workHow solo travel, white space, and pattern interrupts supercharge her creativity and strategic thinkingWhy she believes permanency (houses, kids, routines) isn't for everyone and how that shapes her business choicesWhat makes trademark law a lifestyle‑friendly, globally scalable practice area for lawyersHow her 4L Education and “Two Weeks to Trademarks” course help attorneys escape burnout and build flexible practicesWhy alumni keep re‑attending her live reteaches and how AI is changing the way she teaches and practices trademarksHighlights 00:00 – Why Sonia doesn't know where she'll be next Tuesday and her “fancy homeless” origin story05:00 – Delegating life: hotels, virtual mailboxes, and stripping away errands and chores10:00 – Departure checklists, extreme efficiency, and SOPs for travel and business20:00 – Solo travel, loneliness, and designing a life without partners, pets, or kids30:00 – ADHD, whimsy, and why Sonia was never built to be a traditional employee40:00 – Building lean teams, avoiding management bloat, and redefining success beyond headcount50:00 – Inside 4L Education and “Two Weeks to Trademarks,” lifestyle lawyering, and global trademark opportunities55:00 – Live reteaches, CLE, unreasonable hospitality, and using AI to future‑proof your practiceConnect with Sonia:Instagram YouTube Linkedin 

Everyone wants brand partnerships—but very few creators understand what actually makes brands say yes. In this special conversation from the She Believed She Could Summit, Allison Walsh sits down with creator strategist Kahlea Wade and influencer marketing expert Sara Stefanik to pull back the curtain on how brands choose creators, what makes someone stand out, and how to build a personal brand that attracts opportunities naturally. You'll learn why authentic brand alignment matters more than follower count, how to create a media kit that actually converts, why your online presence tells a story long before you ever pitch a company, and how AI can become one of the most valuable teammates in growing your business. Whether you're a content creator, entrepreneur, coach, speaker, influencer, or business owner, this episode will help you build a brand that serves your audience while creating sustainable income opportunities. In this episode you'll learn: • What brands actually look for before offering partnerships • How to create authentic content brands trust • Why audience value matters more than free products • How to position yourself as the obvious choice • Media kit essentials every creator should include • AI tools that simplify personal branding • Outreach strategies that actually get responses • How to build long-term relationships with brands If you've been wondering how creators land paid partnerships, this conversation is your roadmap. Connect with Kahlea: Instagram: https://www.instagram.com/kahleanicolee/?hl=en YouTube: https://www.youtube.com/@kahleanicolee LinkedIn: https://www.linkedin.com/in/kahleawade/ Facebook: https://www.facebook.com/kahleaarroyoo/ Connect with Sara: Instagram: https://www.instagram.com/sarastefanik/ LinkedIn: https://www.linkedin.com/in/sarastefanik/ Website: https://www.sarastefanik.com/ Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

Learn more at ImmigrationLawyersToolbox.com/constellation John sits down with Patrick Carver of Constellation Marketing to talk about how immigration lawyers can build real visibility online in 2026. They cover the shift from Google-only search to AI tools like ChatGPT, Claude, and Gemini, why consistent branding and content across your website, social media, and review platforms matters more than one-off SEO hacks, and how firms can avoid the outdated, clunky websites that turn prospective clients away. Patrick also breaks down Constellation's packages for immigration firms, including a special offer for Immigration Lawyers Toolbox listeners. Timestamps: 00:00 – Opening 00:33 – Intro 00:41 – Patrick's background and how Constellation Marketing started 02:00 – Immigration as a federal practice: local vs. national marketing 04:15 – What "visibility" means online in 2026 (SEO, AI, search fracturing) 06:34 – How AI search transition is going / Google's shrinking share 09:47 – Consistency, brand-building, and avoiding marketing plateaus 11:12 – Helping attorneys who dislike being on camera or writing 14:16 – Special ILT listener packages (pricing, "business in a box") 15:03 – Importance of updated websites/branding (McDonald's/Starbucks analogy) 16:33 – Why to start marketing early (lag time for SEO/AI to kick in) 16:49 – How to reach Patrick, Constellation's track record 18:03 – Outro Spotify | iTunes | YouTube Music | YouTube   Follow eimmigration by Cerenade: Facebook | Instagram | LinkedIn Start your Business Immigration Practice! (US LAWYERS ONLY - SCREENING REQUIRED): E-2 Course EB-1A Course Get the Toolbox Magazine!  Join our community (Lawyers Only) Get Started in Immigration Law! The Marriage/Family-Based Green Card course is for you Our Website: ImmigrationLawyersToolbox.com Not legal advice. Consult with an Attorney. Attorney Advertisement. #podcaster #Lawyer #ImmigrationLawyer #Interview #Immigration #ImmigrationAttorney #USImmigration #ImmigrationLaw #ImmigrationLawyersToolbox

What if you could turn a rough idea, a handful of inspiration images, or even a back-of-the-napkin sketch into a professional design or promotional video—in seconds rather than days?Today's AI design tools can help you create mood boards, photorealistic rooms, 3D objects, architectural visuals, marketing assets, product advertisements, and videos without mastering a long list of complicated creative platforms.The key is to stop treating AI as a one-off image generator. Instead, build repeatable workflows that move from inspiration to finished asset—while dramatically reducing the time, cost, and manual effort involved.In this episode of the Leveraging AI Podcast, Isar Meitis walks through practical AI-powered design workflows that can be applied far beyond interior design.Whether you need visuals for a website, presentation, brochure, proposal, product campaign, architectural project, or social media post, these methods can help you create more options and move from concept to execution faster.In this session, you'll discover:The difference between free 2D-to-3D tools and more detailed paid alternatives.How to move a 3D asset into tools such as SketchUp and create a photorealistic render.How to transform a collection of inspiration images into a professional mood board with ChatGPT.How to preserve a room's layout while changing its furniture, lighting, materials, and atmosphere.How Figma Weave can turn a manual creative process into a repeatable visual workflow.How to place products realistically into new environments with the correct angle, lighting, and shadows.How AI can generate multiple advertising concepts for the same product automatically.How these workflows can support web design, architecture, brochures, proposals, presentations, product marketing, and other business needs.About Leveraging AIThe Ultimate AI Course for Business People: https://multiplai.ai/ai-course/YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/eventsIf you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

84% of the time, buyers choose a brand that was already on their radar before they ever started shopping. So why do so many marketing budgets only chase the people ready to buy today?This week, Elena, Angela, and Rob talk with brand strategist and author James Hurman about his new book, Future Demand. James breaks down why brands hit a growth ceiling when they lean too hard on performance marketing. He also explains why feelings outlast facts in memory, and why that changes which channels deserve your investment. Marketers will leave with a clearer case for building demand among tomorrow's customers, not just converting today's.Topics covered:[05:00] Defining current demand versus future demand[07:00] Splitting budgets 50/50 between brand and performance[12:00] Why American marketers lag on brand-building principles[18:00] Measuring future demand through brand tracking[22:00] Why feelings outlast facts in memory[26:00] The case for creativity in earning attention[35:00] James's own future demand brand: Land RoverTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:Resources: 2021 WARC White Paper: https://www.warc.com/the-rise-of-digital-commerce 2026Future Demand Book: https://futuredemand.com/ James Hurman's LinkedIn: https://www.linkedin.com/in/jameshurman/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

LOUNGE LIZARDS PRESENTED BY FABRICA5 - Brilliant Honduran Cigars - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms.SMALL BATCH CIGAR - SAVE 15% - Exclusive Cigar Retail Partner of the Lizards - Visit SmallBatchCigar.com and use code LIZARD15 for 15% off your order. Free shipping and 5% rewards back always. Standard exclusions apply. Simple. Fast. Small Batch Cigar.Recorded at Ten86 Cigars in Hawthorne, New Jersey, the Lizards pair the Gurkha Nicaragua Series in Toro with Paraduxx Proprietary Red Blend 2022. The guys dive deep into Gurkha's fascinating history and catalog, they discuss how Gurkha pioneered the now-common focus on cigar packaging/marketing and they catch up on listener emails.PLUS: Gurkha's Long-Lasting Marketing Impact, 2026 Update: Bringing Cubans into the USA, Gurkha's Incredible Catalog, New J.J. Fox Selección Line Announced for Ireland and U.K., Cubans Selling their Farms for Pennies & MoreJoin the Lounge Lizards for a weekly discussion on all things cigars (both Cuban and non-Cuban), whiskey, food, travel, life and work. This is your formal invitation to join us in a relaxing discussion amongst friends and become a card-carrying Lounge Lizard yourself. This is not your typical cigar podcast. We're a group of friends who love sharing cigars, whiskey and a good laugh.website/merch/rating archive: loungelizardspod.comemail: hello@loungelizardspod.com to join the conversation and be featured on an upcoming episode!instagram: @loungelizardspodGizmo HQ: LizardGizmo.com

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Hey there, hero!Richard Bach once said, "Argue for your limitations and, sure enough, they're yours."Wow…does that resonate with me.And I hear examples all the time…from my students, my colleagues and my peers.People can convince themselves of almost anything, and they often do.I hope you check on all the assumptions you have taken as gospel, and in this episode, I want to help remind you to question the “facts” you “know” about yourself.Do you question your limiting beliefs? Do you ask whether what you tell yourself is actually true? How do you combat this and give yourself more options? Let me know in the comments below.REQUEST: Please join this video's conversation and see the full episode on VOHeroes, where the comments are moderated and civil, at https://voheroes.com/on-arguing-for-your-limitations/#Acting #Voice #VoiceOver #Performance #Productivity #Tips #Art #Commerce #Science #Mindset #Success #Process #Options #BestPractices #MarketingWant to be a better VO talent, actor or author? Here's how I can help you......become a VO talent (or a more successful one):     https://voheroes.com/start     ...become an audiobook narrator on ACX (if you're an actor or VO talent):     https://acxmasterclass.com/     ...narrate your own book (if you're an author):     https://narrateyourownbook.com/     ...have the most effective pop filter (especially for VO talent):     https://mikesock.com/     ...be off-book faster for on-camera auditions and work (memorize your lines):     https://rehearsal.pro/...master beautiful audiobook and podcast audio in one drag and drop move on your Mac:     https://audiocupcake.com/The VOHeroes Podcast is heroically built with:BuddyBoss | LearnDash | DreamHost | SamCart | TextExpander | Buz...

Welcome back to the Alt Goes Mainstream podcast.We were live from Berlin, which becomes the “capital of private capital” in June as the private equity's industry leaders make the annual pilgrimage to the city for one of the marquee private equity conferences, SuperReturn Berlin.Much of the SuperReturn conference is centered on fundraising. GPs take up every available space — from hotel rooms to Tiny Space cabins that line the parking spots on Budapester Strasse outside of the InterContinental conference venue — to conduct meetings with LPs.With Prosek Partners and former Bloomberg TV journalist Deirdre Bolton as my producer, along with her team, we took over a Tiny Space cabin to hold big conversations with some of the industry's leading alternative asset managers.Our first conversation was with Apax Co-CEOs Andrew Sillitoe and Mitch Truwit.Apax is one of the pioneers in the private equity industry. The firm's rich history dates back to the 1970s, when its founders, Alan Patricof (US), Sir Ronald Cohen (UK), and Maurice Tchénio (France), came together to establish the first US-UK partnership firm in private equity. During that time period, the firm backed Steve Jobs and the first iteration of Apple. The UK and US firms merged in 1981, laying the foundation for Apax.Today, Apax stands at over $80B in aggregate funds raised. The firm underwent its second leadership transition in 2014, when Andrew and Mitch were elected as Co-CEOs, succeeding Martin Halusa, who became Chairman.Apax sits in a unique position. They are a scaled platform that focuses on the middle market. They operate across three sectors, Tech, Services, and Digital / Consumer, infusing a digital DNA and value creation team into everything they do. Their platform spans “a mile wide and a mile deep,” which is what much of the conversation between Andrew, Mitch, and me unpacked.We had a fascinating discussion about the current state of private equity and the middle market, why Apax focuses on “density-driven business models,” why the firm focuses on carveouts in the middle market, what's underappreciated about the middle market, why it's important to “buy in the right neighborhood and fix it up,” and how the firm's core values of “having impact through insight and tenacity” drive every decision they make.BiosAndrew Sillitoe has been Co-CEO of Apax since 2014. He is Chairman of the Apax Global Investment Committee and the Digital Investment Committee, amongst others. He is also a member of the Apax Executive Committee. He has been based in London since joining the Firm in 1998, focusing on Tech & Telco investments.Andrew has been involved in a number of investments including Inmarsat, Intelsat, King, Orange Switzerland, TIVIT, TDC and Unilabs.Prior to joining Apax, Andrew was a consultant at LEK. Andrew holds an MA in Politics, Philosophy and Economics from the University of Oxford and an MBA from INSEAD.BoardsAndrew has previously served on the boards of Inmarsat, King, Intelsat, Orange Switzerland and TDC.Mitch Truwit is Co-CEO of Apax, based in New York.Prior to joining Apax in 2006, Mitch was the President and CEO of Orbitz Worldwide between 2005 and 2006 and was the Executive Vice President and Chief Operating Officer of priceline.com between 2001 and 2005.Mitch is a graduate of Vassar College where he received a BA in Political Science. He also holds an MBA from the Harvard Business School.BoardsMitch serves as a Board member of Openlane and Trade Me. Prior boards include Advantage Sales & Marketing, Assured Partners, Dealer.com, Bankrate, Garda World, Hub International, Trader Canada, Boats Group and Quality Distribution Inc.Mitch serves on the charitable boards of the Apax Foundation, the John McEnroe Tennis Project, Posse and StreetSquash.Thanks, Andrew and Mitch, for a fascinating conversation and for sharing your expertise, wisdom, and passion at the intersection of investing and operating in private equity.Show Notes00:00 Meet Apax co-CEOs, Andrew Sillitoe and Mitch Truwit00:26 Andrew's Origins at Apax00:47 Private Equity Then vs Now01:25 Apax Growth and Values01:45 Curiosity as a Differentiator02:04 Mitch's Operator Background02:56 Why Mitch Joined Apax03:40 Defining the Middle Market04:14 Why Sub-Billion EV Works04:59 Middle Market Talent Gap05:20 Carve Outs as a Strategy05:29 TRADER Corporation - Canada App Turnaround06:12 Scaled Platform Advantage07:14 Digital DNA and AI Wave07:50 Top Line Growth Lever08:36 Add-ons and TAM Expansion09:33 ECI Case Study Roll Up10:07 Integration Over Collection10:28 Exit Options in a Bigger PE World10:59 Building for Multiple Buyers11:45 Fund Size Discipline12:34 Choosing Returns Over AUM13:16 Understanding Firm DNA14:01 Global Micro Investing14:49 Making Global Pods Work15:50 Scale Specialization Flexibility17:08 Where to Invest Now19:23 Buying Complexity for Value20:15 Moats and Investment Committee22:13 Why Middle Market Excites Them23:19 Future of PE and AI at Scale24:50 Impact Insight Tenacity Culture25:54 Obligation to Dissent Story26:55 Aspirational Brand Analogy27:48 Wrap Up and Thanks

Brand isn't a logo or a launch moment. It's an enterprise-wide undertaking that lives in every function, every stakeholder, and increasingly, every AI answer.Anne Green sits down with Megan Noel, Chief Corporate Affairs Officer at Covista, America's largest healthcare educator, to unpack what it really takes to build and relaunch a brand fromthe inside out. Megan shares how Covista brought a new enterprise brand to life, why this work was a shared endeavor between Communications and Marketing, the necessity of partnering across functions, and how getting employees bought in first can help create ambassadors ratherthan detractors. They also get into the rise of the Chief Corporate Affairs Officer role, why she'd happily retire the term “public relations” for good, and what the answer engine economy means for how brands earn trust in an AI-first world.In this episode:• The growth of the Chief Corporate Affairs Officer role and why many CEOs are putting all the storytellers under one seat• How Covista built a new enterprise brand that spans multiple institutions, and why the work couldn't sit with Marketing alone• Why getting employees bought in first is the difference between brand ambassadors and brand detractors• What the answer engine economy means for press releases, brand consistency, and earning trust from AI.

Vous postez. Vous avez des vues. Mais aucun client ne signe.Dans cet épisode solo de Marketing Square, je vous livre les 7 types de contenusqui font vraiment Closer après 4 000 posts et des centaines d'entrepreneursaccompagnés chez Agence Personnelle.Pas le temps de tout écouter ? Le récap complet est dans ma newsletter :https://newsletter.carolinemignaux.comAu programme :• Les 3 types de contenus qui sabotent votre image (et que vous faites encore)• Famille 1 — Le clivant : le post que tout le monde évite qui ramène les vrais clients• Famille 2 — Les coulisses : montrez ce qui n'est pas normalement montré• Famille 3 — L'avant/après : le curiosity gap qui fait cliquer et crée la confiance• Famille 4 — Le décryptage : to-do manuscrite, infographies, quiz — l'autorité immédiate• Famille 5 — Le format signature : votre bold move qui crée la différence• Famille 6 — La levée des objections : "avant on pensait que... sauf que"• Famille 7 — Le earned media : podcasts, tribunes, collabs — la bombe atomique du reachPOUR ALLER PLUS LOIN☑ Audit de votre compte par Agence Personnelle : https://carolinemignaux.com/agence☑ Créer votre marque personnelle (le bundle) : https://carolinemignaux.com/bundle☑ Rejoindre la communauté The Square : https://www.carolinemignaux.com/communaute☑ Le récap de l'épisode dans ma newsletter Bankable! : https://newsletter.carolinemignaux.com/

In this episode of Marketing, Video, and Mayhem, host Frank Farrell sits down with Maxwell Switlyk, a young editor making waves in the world of music video post-production.What happens after the cameras stop rolling? Maxwell pulls back the curtain on the editing bay to share what it really takes to bring a music video to life. They discuss his journey into the world of film and editing, as well as the advice he has for young aspiring editors.

Odiado por muchos, idolatrado por otros, Xavi Esquerigüela ocupa uno de esos lugares que solo alcanzan quienes de verdad importan en el marketing digital español. Quien se queda en la superficie cree ver humo en los coches, el lifestyle y la puesta en escena, pero basta escucharle un rato para descubrir lo contrario. Detrás de esa imagen hay criterio, estrategia y un dominio del oficio poco común. Ha entendido antes que nadie que la atención es el activo más escaso de nuestro tiempo, y ha sabido convertirla en negocios que se sostienen solos. Ni siquiera sus haters le incomodan, porque hace tiempo aprendió a hacerlos parte del juego.En este episodio de TRIPPERS hablamos sin filtros de cómo se construye un marketing hecho de lifestyle sin caer en el postureo vacío, del pulso entre el paid media y lo orgánico, de los errores más caros de la publicidad y de los casos de éxito que han salido de su academia. Y, por encima de todo, de su forma de ver la vida, la industria, la fama y la sociedad que nos ha hecho vivir.Redes sociales de Xavi:https://www.instagram.com/xaviesqueriguela/¿Quieres que te ayudemos con tu contenido?

New data from CreativeX reveals the alarming extent of 'churn and burn' short-termism among advertisers, based on a study of 633,000 ads over two years. Content volume is way up, but media budgets aren't. So what's going on? Anastasia Leng, CEO of CreativeX, joins WARC's David Tiltman to break down the data, examine the most concerning trends, and discuss how brands can turn the ship around.  Guests: Anastasia Leng, CEO, CreativeX Chapters: 00:00 – Fragmentation of creativity and the ‘more with less' challenge 04:12 – From pre-testing to creative auditing at scale 05:18 – Why media and creative must come back together 06:54 – Explaining ‘fewer, bigger, longer, better' 09:19 – From scarcity to abundance: when ‘more content' goes wrong 10:14 – Inside the study: 633k ads, $2bn spend, 143 Fortune 500 brands 12:52 – Content production up 29% in two years 14:01 – Media spend per ad down 15%: weaker support for each asset 15:34 – Short runs: 32 days for direct response ads, 40 days for brand ads 17:28 – Algorithms as creative directors and a crisis of confidence 19:49 – 93% of ads under $10k; 70% under $1k in spend 21:32 – Low-budget ads score 20% lower on creative quality 24:48 – Sub-$10k ads absorbing 30% of a $2bn media budget 32:05 – Three fixes: big ideas, media thresholds, better learning loops 35:29 – ‘Big swings': $100k+ ads run 89 days but get only 18% of spend For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcastsSign up to daily WARC News for free: https://www.warc.com/en/latestBook a demo: https://www.warc.com/en/subscribe

False Idols: How Diversion is Destroying Democracy (Vernon Press, 2024) examines how modern forms of diversion shape civic life and weaken democratic responsibility. Drawing on the ancient Roman idea of “bread and circuses,” Kurt Warner explores how contemporary society is saturated with distractions that keep citizens focused on what is immediate, pleasurable, profitable, or spectacular, rather than on what is politically and socially meaningful. The conversation introduces listeners to the book's central concern: how celebrity culture, consumerism, economic pressures, sports, politics, art, music, literature, the internet, social media, and video games can become “false idols.” These forces do not merely entertain us; they influence how we think, what we value, and how we understand our responsibilities to one another. A key point of discussion is the book's comparison between ancient Rome and the contemporary United States. Warner uses “bread and circuses” to consider how societies become complacent when citizens are absorbed by basic needs and entertainment while civic duty fades into the background. The episode also explores the book's opening narrative, which follows an ordinary man, Chris, through a day filled with advertising, media, branding, and social pressure. This scene illustrates one of the book's central arguments: distraction is often woven into everyday life before people have noticed its influence. Warner's background in psychotherapy adds an important dimension to the discussion. 'False Idols' connects personal awareness with civic awareness, asking how people can recognize the forces directing their attention and reclaim the ability to think critically. Ultimately, this episode invites listeners to reflect on the relationship between attention and democracy. 'False Idols' asks what it would mean to wake up from the collective daze of distraction and choose more meaningful forms of civic, ethical, and social engagement. Key Themes and Context: “Bread and circuses” in the modern world - One of the book's central ideas is that Juvenal's famous phrase “bread and circuses” remains relevant today. Warner uses it to examine how entertainment, consumption, and everyday distraction can draw citizens away from civic responsibility. The many forms of diversion- The book considers a wide range of modern distractions, including celebrity worship, money, sports, politics, art, music, literature, the internet, social media, and video games. Together, these examples show how distraction can operate across culture, politics, economics, and everyday life. Democracy and civic duty - At the heart of the book is a concern with democracy. Warner argues that distraction becomes dangerous when it weakens civic engagement and allows people to avoid the difficult work of political and ethical responsibility. Critical thinking as resistance - The later chapters of 'False Idols' focus on critical thinking as a way of resisting manipulation and recovering agency. The book invites readers to examine not only what they consume, but also how their attention, values, and judgments are shaped. The psychological dimension of distraction - Warner's background in psychotherapy informs the book's attention to emotion, avoidance, and self-awareness. Distraction is presented not only as a social or political problem, but also as something that affects how individuals relate to themselves and others. Vernon Press – Bridging Scholarly Ideas and Global Readership Vernon Press stands out as a bilingual independent publisher of scholarly books in the humanities and social sciences. Their mission is crucial — to provide a home for ideas of international importance and to embrace scholarship from underrepresented voices and perspectives. Through its diverse catalog, Vernon Press engages with global readers, contributing to academic and public discourse. Dessy Vassileva, the Marketing & Design expert at Vernon Press, brings a 360º multidisciplinary approach to her work at Vernon Press. Learn more about your ad choices. Visit megaphone.fm/adchoices

Déléguer ne consiste pas à trouver un double de soi-même. Il faut accepter qu'une autre personne travaille différemment, lui transmettre son savoir, lui confier une partie des clés et surtout lui faire confiance.En recrutant un directeur pour gérer leur clinique en Grèce, les fondateurs ont enfin pu sortir des micro-tâches quotidiennes et se concentrer sur le développement de l'entreprise. Une décision difficile, mais déterminante pour passer un nouveau cap.Un témoignage concret sur l'importance de sortir de l'opérationnel pour faire grandir son entreprise, à découvrir dans l'épisode complet.

Mickey-Jo recently returned to HEATHERS THE MUSICAL, which is back in London once more at its new home - The Arts at Marble Arch.Having seen the show several times since it first arrived in the UK, Mickey-Jo was surprised by his reaction to the largely identical production and the feeling that the show was no longer one which he could enjoy.For Mickey-Jo's thoughts about this latest iteration of Westerburg High School, plus reflections on Hesthers' history and legacy, check out his latest review.check out Mickey-Jo's weekly substack newsletter:www.mickeyjotheatre.substack.com•00:00 | introduction02:10 | the history of the show09:22 | the current run19:56 | the legacy of Heathers26:44 | conclusionAbout Mickey-Jo:As one of the leading voices in theatre criticism on a social platform, Mickey-Jo is pioneering a new medium for a dwindling field. His YouTube channel: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MickeyJoTheatre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is the largest worldwide in terms of dedicated theatre criticism, where he also share features, news and interviews as well as lifestyle content for over 95,000 subscribers. With a viewership that is largely split between the US and the UK he has been fortunate enough to be able to work with PR, Marketing, and Social Media representatives for shows in New York, London, Edinburgh, Hamburg, Toronto, Sao Pãolo, and Paris. His reviews and features have also been published by WhatsOnStage, for whom he was a panelist to help curate nominees for their 2023 and 2024 Awards as well as BroadwayWorldUK, Musicals Magazine and LondonTheatre.co.uk. Instagram/TikTok/X: @MickeyJoTheatre Hosted on Acast. See acast.com/privacy for more information.

In this episode of the GaryVee Audio Experience you'll hear a killer keynote I gave in New Jersey in 2021! I talk about how organizations and companies should focus on people and emotional intelligence. Also, I talked about LinkedIn tactical advice to take advantage of it and how skills are going to be commoditized in the future.

My Conversation with JL begins at about 30 mins Subscribe and Watch Interviews LIVE : On YOUTUBE.com/StandUpWithPete ON SubstackStandUpWithPete Stand Up is a daily podcast. I book,host,edit, post and promote new episodes with brilliant guests every day. This show is Ad free and fully supported by listeners like you! Please subscribe now for as little as 5$ and gain access to a community of over 750 awesome, curious, kind, funny, brilliant, generous souls DICTATOR FOR A DAY SUBSCRIBE TO JL CAUVIN NEW PODCAST RAIN ON YOUR PARADE  Buy JL's New Comedy Special "Half Blackface" Get a JL Cauvin CAmeo Video Custom made for %75 off Stand up listeners (and everyone else)! JL Podcasts   JL Cauvin is the best Trump impersonator in the world. He is also a very talented Stand Up Comic with who I have known for a long time. JL has recorded 6 stand up albums! J-L's act is incredibly diverse and has led to six stand up albums: 2006′s Racial Chameleon, 2008′s Diamond Maker, 2012′s Too Big To Fail and 2013′s Keep My Enemies Closer, 2016's Israeli Tortoise, which hit #1 on the iTunes comedy chart and his 2018 double album Thots & Prayers. He has also released two albums as Donald Trump: 2017's Fireside Craps, an entire album as Donald Trump which hit #1 on the iTunes comedy chart and 2020's Fireside Craps: The Deuce which went #1 on both Amazon and iTunes' comedy charts and broke into the Top 40 on iTunes' overall album charts. JL is the host of 2 podcasts "Rain On Your Parade" and "Making Podcasts Great Again" On YOUTUBE.com/StandUpWithPete ON SubstackStandUpWithPete Pete on Blue Sky Pete on Threads Pete on Tik Tok Pete on YouTube  Pete on Twitter Pete On Instagram Pete Personal FB page Stand Up with Pete FB page All things Jon Carroll  Follow and Support Pete Coe Buy Ava's Art  Hire DJ Monzyk to build your website or help you with Marketing

Today's show features: - Shane Helms, Founder / CEO at TrueView Media Group - Shelley Pratt, Director, Media, Activations, and Business Intelligence at Nissan USA - Kristin Coleman, Vice President Marketing at AutoNation - Mario Diez, CEO at Peer39 This episode is brought to you by: Experian – Experian Automotive helps marketers identify and engage high-value auto shoppers, strengthen customer loyalty, grow service revenue, and activate 1,100+ automotive audiences across 30+ advertising platforms. Learn more here: https://carguymedia.com/3RTNi9H Check out Car Dealership Guy's stuff: CDG Circles ➤ ⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠ CDG News ➤ ⁠⁠⁠⁠https://news.dealershipguy.com/⁠⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠⁠ CDG Recruiting ➤ ⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠⁠⁠https://www.twitter.com/GuyDealership⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠https://www.instagram.com/cardealershipguy/⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠https://www.tiktok.com/@guydealership⁠⁠⁠⁠⁠ LinkedIn ➤⁠⁠⁠⁠⁠ https://www.linkedin.com/company/cardealershipguy/⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠https://www.threads.net/@cardealershipguy⁠⁠⁠⁠⁠ Facebook ➤⁠⁠⁠⁠⁠ https://www.facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠dealershipguy.com

Design and marketing are often treated as separate disciplines, but after sitting down with Kimberly McNatt, it's clear they're deeply connected.In this episode of The Real Build Show, I had the opportunity to talk with Kimberly, Director of Business Development at Clive Daniel Home, about how thoughtful design, strategic marketing, and strong relationships all work together to shape exceptional projects and successful businesses. Drawing from her extensive background in branding, sales, and design, Kimberly shares insights on creating experiences that resonate long before a project is complete.We also discuss the value of collaboration, the psychology behind great design, and why the best brands are built with intention, not just through what they create, but how they communicate it.Whether you're in construction, design, real estate, or business, I think you'll walk away with a fresh perspective on the intersection of creativity, strategy, and growth.

Anika sat down with Deanna Dolecki and Ashley Ruggeri to explore how they built a thriving, 100% virtual boutique agency by leaning into radical authenticity. The conversation revealed how their Gen X and Millennial dynamic fuels their strategy, why hiring for intangibles matters more than a resume, and how they cut through the digital noise with unscripted banter on their podcast, Ducks Unplugged.In This EpisodeThe origin story of Blue Duck Agency and how a "no-meeting Wednesday" led to a radical rebrandWhy Deanna hires for "intangibles" and how asking about high school grades reveals a candidate's true characterAshley's transition from buttoned-up banking to thriving in the "gray area" of agency lifeLaunching the Ducks Unplugged podcast as a business strategy and creative testing groundHow Gen X and Millennial perspectives complement each other in leadership and marketing strategyThe truth about hustle culture and how different generations brand their work ethicWhy generative AI (like Deanna's ChatGPT, "Janice") is a tool, not a replacement for human creativityBrainstorming on the fly: Pushing boundaries with brands like Netflix and TupperwareTimestamps00:00 Introduction: Building businesses around radical authenticity 01:42 The origins of Blue Duck Agency and diverse career paths 05:24 Hiring for the "gray area" and the importance of intangibles 10:10 Launching the Ducks Unplugged podcast to differentiate the agency 18:48 The Gen X and Millennial dynamic: Bridging the generational gap 23:24 The Blue Duck rebrand: Standing out in a sea of yellow ducks 26:51 The "hustle culture" rebrand and generational work ethics 36:31 Balancing radical honesty with professional boundaries and real-time feedback41:25 Generative AI in marketing: Why human creativity still wins 45:36 Pitching Netflix a "binge pass" and other pop-culture brand moments 50:48 Favorite quotes and life mantrasKey Insights & TakeawaysInsight 1: Authenticity is a Differentiator In a crowded agency landscape where everyone offers similar services, clients buy the people. Creating unscripted, imperfect content like Ducks Unplugged lets prospects experience the team's chemistry, humor, and problem-solving skills before they ever book a discovery call. Perfect polish is out; relatable authenticity is in.Insight 2: Hire for Intangibles Over Resumes Resumes get you in the door, but character keeps you in the room. By asking candidates to talk through their intentions and past choices—even going back to high school—you learn how they navigate challenges, communicate, and fit into a remote, tight-knit culture.Insight 3: Generational Differences Are a Strategic Asset The contrast between Gen X (Deanna) and Millennial (Ashley) perspectives creates richer marketing strategies. Instead of clashing, these diverse viewpoints—from how they view hustle culture to how they consume media—ensure that campaigns resonate across different age demographics.Insight 4: AI is a Tool, Not a Strategy While generative AI is great for efficiency and thought starters, it cannot replace human experience. Relying too heavily on AI leads to homogenized marketing where everyone sounds the same. The human element, drawn from real-world experience and cultural nuance, is what makes campaigns actually convert.Insight 5: Embrace the "Gray Area" Having team members who thrive in the gray—testing, trying, and innovating without a guaranteed outcome—is crucial for an agency's evolution. Not every podcast segment or marketing test will work (like a blind dating show for marketing channels), but giving your team the freedom to test is how you find the strategies that stick.Resources & Links MentionedBlue Duck AgencyDucks Unplugged PodcastDirect Mail Marketing (and why it's making a comeback)About Deanna Dolecki & Ashley RuggeriDeanna Dolecki is the President of Blue Duck Agency, a boutique female-founded marketing agency. As a Gen X woman stepping into a new life phase with college-age kids and a post-marriage reset, she brings a perspective shaped by over 25 years of building a career, leading teams, and building brands. Known for leading with straight talk and hiring for intangibles, she also brings a well-informed and passionate take on pop culture.Ashley Ruggeri is a senior executive and Marketing Strategist with over 15 years of experience. A Millennial and married mom to a 7-year-old, she is right in the thick of balancing career and family. After navigating highly regulated corporate worlds, she brings clarity and calm to the chaos of agency life. She is also a proud hockey mom and unapologetically into Formula 1. Together with Deanna, she hosts Ducks Unplugged, bringing real conversation to work, life, relationships, parenting, and pop culture.Connect with Deanna & AshleyBlue Duck Agency: blueduckagency.comPodcast: Ducks UnpluggedLinkTree: https://linktr.ee/ducksunpluggedpodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever wondered what happens to your marketing when you actually step away from your business? I took 45 days off this summer for a family trip with no plans to work. In this episode, I am spilling the tea on exactly how I front-loaded six weeks of YouTube, podcast, blog, and newsletter content so my marketing kept running without me. You can watch this one on YouTube or listen right here on the podcast, whichever you prefer.Why I'm Talking About ThisI care about consistency in my marketing, and I do not like the idea of my business collecting dust while I am away. So when I realized my family trip would eat into six to eight weeks of work time, I knew I had to plan ahead rather than scramble. This episode is my behind-the-scenes recap of exactly how I did it, and why the same approach can work for you before a trip, maternity leave, or any season where life gets full.What you'll hear in this episodeThe moment I realized my summer trip was about to break my weekly content rhythmWhy "I'll just wing it while I'm gone" almost never works (and what to do instead)The exact chain every episode goes through before it ever gets pre-scheduledHow I mapped out fresh angles so six weeks of episodes did not feel repetitiveWhat tool do I use to edit everything myself as a solo business ownerThe real number of hours per week this took (it is less than you think)What happened when I still ran out of runway (and how I handled missing a week)Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/content-batching-for-photographers/▸ The Blogging and Organic Visibility System for Family Photographers: https://systemsandworkflowmagic.com/blogging-visibility-system▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trendsConnect with Me (Dolly DeLong Education)

Most AI initiatives stall in experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder of the AI Foundations Group, explains why organizations struggle to convert AI pilots into measurable business value. The conversation covers the foundational systems required to operationalize AI beyond experimentation, the organizational readiness gaps that undermine adoption, and how to prioritize a single high-impact focus over the next 12 months to move from testing to results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to actually connect with the people you're marketing to?Turns out the skill that changes everything isn't a content hack, it's vulnerability.So we have Shari Foos on ep 335 of The Content Queen Podcast to talk about why vulnerability might be the most underrated skill in business and marketing, and why it's not about oversharing or crying on social media, it's about being real enough that people can actually relate to you.If you've ever felt exposed after putting yourself out there online, or you're struggling to figure out what "being authentic" even means for you, you gotta listen... If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @thenarrativemethod.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS

Tom ArrixTom Arrix is the founder and CEO of Get Joy, a Connecticut-based pet wellness company building what may be the first truly functional gut-health platform for dogs. Before pivoting to pet nutrition, he spent nearly three decades at the top of media, sports, and advertising — most notably at Facebook, where as VP of Global Marketing Solutions for North America he built and led the company's North American advertising business, growing it from roughly $18 million to over one billion dollars in revenue.Tom's career spans several of the defining media companies of the last 30 years. He began in banking before moving into media, holding senior roles at Turner Broadcasting and serving as SVP of Digital Sales & Marketing at CBS Sports, ahead of his landmark run at Facebook. In 2016 he co-founded Adjacency Partners, a business advisory firm helping early-stage companies scale faster — a bridge that kept him close to founders as he considered his own next chapter.That chapter became deeply personal. After his Golden Retriever, Cooper, was diagnosed with lymphoma, Tom immersed himself in canine nutrition, and the power of whole-food nutrition gave him and Cooper 18 more months together. That experience led him to found Get Joy, built on a gut-health thesis and its BellyBiotics line. Today the company has launched across 477 Sprouts Farmers Market doors nationwide, counts Blue Zones founder Dan Buettner as its wellness ambassador, is trusted by more than 30,000 pet parents, and runs much of its operations — from customer service to marketing analytics — on AI. Largely bootstrapped, Tom's vision is to make Get Joy for dog nutrition what AG1 has become for human health: a daily, foundational product pet parents never question.

Performance marketing gets you noticed, but it can't scale you forever. Marcelo Kertész, CMO of MANSCAPED, turned a brand built on awkward jokes into the number three electric grooming brand in the US. All this while outmaneuvering competitors decades older by knowing exactly when to shift gears. He breaks down "The Great Rebalance" from D2C conversion campaigns to full-funnel brand building, why zooming out from seven-day attribution windows to six-month brand performance changes everything, and the difference between consumer insights and human insights. These are the emotional truths data alone can't capture. You'll also learn why listening to consumers with intention beats letting the "popular vote" make your decisions for you.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Connected TV is shifting from a brand awareness play to a performance channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20+ years across programmatic, CTV, digital, and linear media. She explains why video belongs inside your digital strategy instead of being managed separately, how omnichannel media buying works across TV, display, and social as one strategy, and why brand perception now feeds AI-driven performance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode is a repurposed Hybrid Hub coaching call where we're working through monthly marketing execution in real time. I walk through batching blog posts, turning them into YouTube videos, simplifying your workflow, and getting content out without obsessing over perfection. We also talk about selling video to photo-only clients and why consistently reminding them leads to more bookings. If you've been overthinking your content, procrastinating, or waiting to feel ready, this is your push to follow the system, stay consistent, and let your marketing compound. Snag the Video Upsell Starter Kit: https://hybridhangout.com/starter-kitIf you're a photographer who already wants to add video but keeps getting stuck in research mode, this is for you. Your clients are already asking, and you're leaving money on the table. The free Video Upsell Starter Kit shows you exactly how to start using the camera you already have and simple add-ons.   Hybrid Hub teaches photographers how to add video so they can make more per booking. Learn how to shoot, edit, market, and sell photo and video together with a simple, repeatable system. Ready to raise your booking value? Book a free strategy call so we can chat 1x1 about how to scale your photography business with video, and if Hybrid Hub is right for your business: https://hybridhangout.com/book-a-callThanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram! 

#374 | Most B2B marketers think brand means bigger budgets. This episode shows otherwise. Dave sits down with Ryan Narod, VP of Marketing at Rippling, to talk about what it actually takes to build a brand people recognize in B2B. Ryan walks through the real campaigns behind that shift - from scrappy iPhone videos and webinar promos to high-production customer films and their Super Bowl commercial. Ryan breaks down how he built a content flywheel, why injecting real humans into every piece of content matters, and how they measure brand impact without losing accountability to pipeline. It's a practical look at going from growth-only marketing to a brand with real personality, with examples you can steal no matter your budget.Timestamps(00:00) - - Today's guest: Ryan Narod, VP of Marketing at Rippling (02:44) - - What Rippling actually does and why HR, finance, and IT live under one roof (07:00) - - Why brand building starts with content and story, not billboards and TV ads (09:00) - - Building a content flywheel out of interviews, written pieces, and video (13:10) - - Getting the brand story straight across personas and the C-suite (18:30) - - Marketing plays in action: from scrappy iPhone videos to big-budget customer films (27:09) - - How to build a brand on a startup budget without Rippling's resources (29:33) - - Comparing production value head to head: a big-budget campaign vs a lo-fi one (32:29) - - How Rippling measures brand marketing with mixed media modeling and incrementally testing (39:49) - - Inside the Super Bowl ad and the reverse timeline it took to pull off Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

EPISODE 522 Justin Behr from ECU Marketing & Fan Engagement on upcoming Football plans by Pirate Radio 92.7FM Greenville

Ever wondered why some brands earn attention while others get overlooked?  In this episode of the DMI podcast, host Will Francis speaks with entrepreneur Ernest Cantillon about what it really takes to build brands people remember.  Ernest is co-founder of Black Emerald Irish Whiskey, COO of LYQD - a digital exchange for whiskey casks, and owns the pub Sober Lane in Cork, Ireland. Drawing on his experience across hospitality, food and drink, and e-commerce, Ernest shares the lessons he's learned from building businesses and taking risks in competitive markets. This conversation explores the ideas and experiences that have shaped Ernest's approach to building lasting attention.  Ernest's top 3 tips: Don't take your brand too seriously: authenticity resonates far more than trying to appear perfect Ship your ideas: getting good work into the world beats endlessly chasing perfection Focus on creating experiences people genuinely want to share: great products and happy customers are your best marketing  The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on YouTube, Apple Podcasts, Spotify, and all other podcast platforms. And if you enjoyed this episode, please leave a review so others can find us. If you have other feedback or would like to be a guest on the show, email the podcast team!  Timestamps: 0:00:00 – Why attention is every business's biggest challenge 0:01:12 – Building customer loyalty with email marketing 0:03:05 – Why WhatsApp Business is worth watching 0:05:00 – How hospitality marketing has changed 0:06:28 – Creating content people actually enjoy 0:07:45 – Building a brand through culture and community 0:08:57 – LinkedIn as a networking and personal branding tool 0:09:52 – Marketing products that require education 0:11:10 – Why in-person events still matter 0:12:16 – When unexpected content creates opportunities 0:13:35 – Experimentation, failure, and learning in business 0:14:00 – The restaurant pivot that didn't work 0:16:38 – Why failure is still worth it 0:18:54 – Personal branding as a founder 0:20:09 – Growing beyond founder-led businesses 0:21:51 – Looking after existing customers first 0:23:15 – Why the product is the marketing 0:25:16 – Positioning a premium whiskey brand 0:27:23 – Adapting marketing for international audiences 0:29:43 – When attention doesn't translate into sales 0:31:05 – Why consistent marketing beats viral moments 0:31:48 – User-generated content and simple marketing ideas 0:32:16 – Turning your product into your marketing 0:33:49 – The messy middle between awareness and purchase 0:34:18 – How AI is changing marketing workflows 0:35:53 – Why AI helps marketers do more, not less 0:37:48 – Ernest's top tips for building awareness

Have you ever found yourself thinking, "Maybe my offer just isn't good enough?" I've been there many times. It's frustrating and can really rock your confidence. It's easy to think that if people aren't buying, the answer is to create something new or continue to tweak what you already have to offer. The problem is that cycle usually keeps you busy without bringing in more clients. In this episode of Doing Business Like a Woman, you'll learn why consistency builds trust, why a confused mind will almost always say no, and the five simple steps I use to help women entrepreneurs create more consistent clients without constantly reinventing their business. I share: A gentle reminder that not buying isn't the same as rejection Why consistency matters more than constant improvement How to nurture relationships that naturally lead to sales Why making direct offers is one of the greatest acts of service you can provide If you're tired of trying to reinvent the wheel and ready to build a business that creates consistent clients, this episode is for you. Timestamps 00:00 - Welcome01:10 - Why chasing the "perfect offer" keeps entrepreneurs stuck02:00 - Why storytelling builds stronger marketing and deeper connections03:00 - The biggest misconception about why people aren't buying04:00 - Understanding the buyer bell curve05:30 - Why your offer may already be good enough07:00 - Stop perfecting your offer and start improving your marketing08:45 - How repetition builds trust10:15 - Step 1: Get completely sold on the outcome you help clients achieve12:30 - Step 2: Commit to one clear message and communicate it consistently15:30 - Say the same thing to new people instead of different things to the same people16:20 - Step 3: Meet more new people with one clear message17:00 - Step 4: Nurture relationships instead of constantly chasing new leads18:00 - Why curiosity makes you a better marketer18:45 - How consistent messaging creates referrals and long-term trust19:15 - Step 5: Make direct offers with confidence21:00 - Recap of the five-step framework23:15 - Complimentary marketing evaluations and next steps24:20 - Marketing can be simple, enjoyable, and effective25:00 - Preview of the upcoming AI and Marketing series Stay Connected:

This week on the Brand Shorthand podcast, Mark Vandegrift is joined by the agency's director of public relations, Jim Cyphert. Tune in to learn the importance of balancing your creative content with SEO and AI search. Join Mark and Jim for 30-ish as they discuss all things marketing, advertising, and of course … positioning.

AI can be an incredible tool for business owners - but the goal isn't to let it replace YOU in your marketing. In this episode, we're talking about practical ways to use AI to save time, brainstorm content ideas, repurpose what you've already created, strengthen your messaging, better understand your audience, and build a more intentional marketing plan. You'll learn how to treat AI like your marketing assistant while still bringing the stories, expertise, personality, and human connection that make your brand uniquely yours.---------------------------VIP Marketing Mastery 14-Day $1 TRIAL - Start Your Trial HEREJoin the Marketing Made EASY for Women in Business Group for daily tips and to access the Profit Marketing Framework Guide - click HERE to make marketing easier TODAY!Have a question?  Send Samantha an email - samantha@samanthasheppardconsulting.com

Turning a lifelong dream into a published reality.Marketing-consultant-turned-thriller-writer Michael Wendroff shares his fascinating journey of being raised within a literary family – surrounded by manuscripts and legendary authors like Robert Ludlum – before carving out his own successful career in marketing. He discusses how the pandemic finally provided the opportunity to overcome a lifetime of procrastination and pen his debut novel, What Goes Around. Michael offers invaluable insight into the traditional publishing process, the essential role of literary agents, and the importance of perseverance when receiving editorial feedback. We explore the 'self-actualising' power of fulfilling a lifelong creative dream and the positive impact it has on mental and physical wellbeing, while Michael also provides practical advice for aspiring writers, from exercising the 'writing muscle' daily to the necessity of self-promotion in the modern publishing landscape.Connect with Michael here.Buy books by Creativity Found guests here.You might also like:From Nomad to Novelist with Douglas RobbinsBlending Fact and Fiction with Shirley NovackMedicine and Mysteries with Tammy EulianoSupport the showFollow @CreativityFoundPodcast on InstagramWant to be a guest on Creativity Found? Send me a message on PodMatch, herePodcast recorded with Riverside and hosted by Buzzsprout

Novartis CMO Gail Horwood joins Janet Balis, Managing Director & Senior Partner at BCG, to explore how one of the world's largest pharmaceutical companies is redefining healthcare marketing.Fresh from winning two Cannes Lions, Gail shares how Novartis is proving that creativity can thrive even in one of the most heavily regulated industries. From partnering with the NFL for a Super Bowl campaign to convincing stakeholders to embrace bolder ideas, we discuss what it takes to create work that stands out while navigating complex regulations.The conversation also explores how AI is reshaping both creativity and business transformation, where marketers should focus their efforts, and why the biggest opportunity for AI isn't just efficiency, but unlocking growth.This episode has been produced in partnership with BCG. Browse their CMO Report here:https://www.bcg.com/publications/2026/making-the-agentic-marketing-transformation-a-realityTimestamps00:00 - Start00:49 - Jon's full circle moment with Norvatis01:39 - Novartis' journey to two Cannes Lions02:54 - Why more people need to walk the work04:05 - Creating surprising advertising in a heavily regulated category09:03 - Partnering with the NFL for a Super Bowl campaign10:24 - How to get your company to embrace risky work16:01 - How to get stakeholders outside of marketing onboard19:35 - The reaction to the ads after Super Bowl21:56 - How AI is being used in the service of creativity27:04 - How Novartis are using AI for creativity30:27 - How Novartis are rethinking their marketing with AI32:46 - Where AI is going to be used outside of marketing35:03 - AI for efficiency vs growth37:16 - How to deliver leadership change in the age of AI40:22 - The boring things AI will solve42:53 - What makes Gail such a good CMO44:25 - The worst way to evaluate your career success45:57 - The best advice Gail has ever received

Advertising legend Dave Trott joins Dan Pope to explain why most marketing goes unnoticed, why brand should be your second thought, and why simple, blunt ideas beat clever jargon. From Toshiba and Audi to Volkswagen, Nike and Steve Jobs, Trott breaks down the campaigns, principles and creative decisions that made brands impossible to ignore.He explains why the best advertising is useful information, brilliantly executed; why every idea should be simple enough to repeat in the pub; and why distinctive work starts by asking what the advertising is actually supposed to do. A sharp, funny masterclass in form following function, positioning, working-class creativity and the power of giving people one unforgettable thing to remember.Ayra is your external front of house. An artificially intelligent communications manager that lives on your website and across your social channels, chatting and responding to customers 24/7 with warmth and personality.She's trained on your business and built to act. Taking the reservation, holding the card, sending the reminder, recovering the lost booking. Instantly and autonomously.click the link to learn more.

Mickey-Jo recently hosted a post show Q&A with the company of RIDE THE CYCLONE after their performance at Southwark Playhouse Elephant.The cult hit musical received its UK premiere at the venue last year and has returned amidst huge popular demand for another engagement, with some additional cast members.Check out what they had to say about their discovery of the show, their favourite numbers to be a part of, and what it's been like performing in a heatwave.check out Mickey-Jo's free weekly substack newsletter:www.mickeyjotheatre.substack.comAbout Mickey-Jo:As one of the leading voices in theatre criticism on a social platform, Mickey-Jo is pioneering a new medium for a dwindling field. His YouTube channel: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MickeyJoTheatre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is the largest worldwide in terms of dedicated theatre criticism, where he also share features, news and interviews as well as lifestyle content for over 95,000 subscribers. With a viewership that is largely split between the US and the UK he has been fortunate enough to be able to work with PR, Marketing, and Social Media representatives for shows in New York, London, Edinburgh, Hamburg, Toronto, Sao Pãolo, and Paris. His reviews and features have also been published by WhatsOnStage, for whom he was a panelist to help curate nominees for their 2023 and 2024 Awards as well as BroadwayWorldUK, Musicals Magazine and LondonTheatre.co.uk. Instagram/TikTok/X: @MickeyJoTheatre Hosted on Acast. See acast.com/privacy for more information.

Tap into your best self that is wanting and waiting to emerge.-----Hosted by Derek VidellWant to Get Interviewed on this Show? Book Here3 Ways to Run Profitable Meta AdsComplimentary Consultation CallDIY Meta Ads: Free Meta Ads Training LibraryDWY Meta Ads: Learn How to Run Profitable Meta Ads CoachingDFY Meta Ads: Let Us Run your Ads Based on PerformanceInstagram | YouTube | SocialBamboo.com