Podcasts about Marketing

What happens when a corporate franchising executive leaves the boardroom to build his own empire?Meet Jon Steward – the “Franchise Lover.” After 25+ years in franchising, including 17 years in senior operations roles with Dairy Queen, Great Clips, and Planet Fitness, Jon traded his corporate suit for ownership. Today, he's a multi-brand franchisee running 14 Mosquito Shield territories in South Jersey.Jon has helped hundreds of franchisees open, grow, and sell their businesses. He knows franchising from both sides of the table—franchisor and franchisee. A Certified Franchise Executive (CFE) with the IFA, Jon even published research on franchise relationship dynamics, proving that social exchange is just as critical as financial exchange for long-term success.

Turns out the fastest way to win trust isn't a hack at all. It's radical transparency, smart self-service, and meeting people where they already are. In this chat, Jay Schwedelson digs in with Marcus Sheridan on the four pillars that make brands truly known and trusted, why YouTube might matter more than your website, and how pricing estimators and honest comparisons become AI-era trust signals.ㅤConnect with Marcus on LinkedIn, check out marcussheridan.com, grab his book at endlesscustomers.com or on Amazon, and reach out if you want him to speak or train your team.ㅤBest Moments:(02:00) Becoming the Wikipedia of pools saved a failing business by obsessively answering every buyer question.(04:06) The four pillars of a known and trusted brand: say, show, sell, be more human.(07:00) The Big Five topics that always move the needle: cost, problems, comparisons, reviews, best.(10:13) Use Marcus's custom GPT to spin up Big Five content titles tailored to your business.(11:38) Your YouTube channel is quickly becoming more important than your website for discovery.(16:19) Pricing estimators drive 3x to 5x more leads and set better sales conversations from the start.(18:26) AI won't recommend brands that hide pricing or shy away from negatives; transparency is a ranking signal.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

This episode is an overview of the five levels of leadership by John Maxwell in the context of solar sales. It is important that every leader realizes that leadership does not only come from the task at hand, but also what others see from your identity.CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE

In this Marketing Over Coffee: Learn about Tombook, Comet, Airpods Pro 3 and more! Direct Link to File In John’s Tombook, Tom Webster asks a podcast host why they go off topic Perplexity Comet – arrival of the AI browsers? And when you don’t want to use them What’s going on with GA4 and analytics? […] The post Do You Really Want An AI Browser? appeared first on Marketing Over Coffee Marketing Podcast.

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Join Simtheory: https://simtheory.ai----CHAPTERS:00:00 - Simtheory promo01:09 - Does Anthropic Intentionally Degrade Their Models?03:34 - Long Horizon Agents & How We Will Build Them36:18 - The State of MCPs & Internal Custom Enterprise MCPs51:04 - AI Devices: Meta's Ray-Ban Display & Meta Oakley Vanguards1:01:24 - Geoffrey Hinton is a LOVE RAT1:05:49 - LOVE RAT SONG----Thanks for listening, we appreciate all of your support, likes, comments and subs xoxox

Every CMO wants alignment with their CEO. But all too frequently, things go sideways. It turns into chasing growth at any cost, drowning in acronyms, or scrambling to justify marketing's seat at the revenue table. What if the real secret isn't louder advocacy, but clearer translation, seeing the world the way your CEO does?  That's the perspective Rohini Kasturi brings as CEO of HG Insights. Fresh off two bold acquisitions in just a few months, HG Insights is redefining revenue growth intelligence and giving CMOs a new way to frame growth, retention, and efficiency. Rohini's advice: Stop playing defense on budget lines and start leading with business outcomes. In this episode:  How CMOs can connect their work to the three CEO obsessions: Growth, retention, and efficiency  Why spotting churn signals early matters as much as chasing pipeline  What it takes to balance efficiency with agility… without cutting corners Plus:  The role of revenue growth intelligence in shaping GTM strategy  How acquiring TrustRadius and MadKudu expands HG Insights' platform  Why every marketing move should tie back to revenue, even on a longer timeline  What CMOs gain by learning to speak the language of the boardroom If you want to know how CEOs really think and how CMOs can match them step for step, this one's for you! BONUS: HG Insights it THE Official GTM Partner of CMO Huddles and one of the Founding Sponsors of the 2025's CMO Super Huddle in Palo Alto. Rohini will join for a panel on The Future of GTM. With sharp strategic insight and deep empathy for the CMO's ever-evolving role, Rohini offers a rare CEO perspective on what it takes to drive smarter, more connected growth in 2025 and beyond.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This week we're excited to present a special preview of the 63rd New York Film Festival, beginning next Friday, September 26 and running through October 13. Tickets to this year's festival are still available but going fast! NYFF Artistic Director Dennis Lim is joined by Jordan Raup, Associate Director of Marketing at Film at Lincoln Center, to break down the films and events you can't miss throughout this year's 17-day festival, including Anemone, BLKNWS: Terms & Conditions, Dry Leaf, Gavagai, Last Night I Conquered the City of Thebes, Sholay, Sirât, What Does That Nature Say to You, and more. Opening with Luca Guadagnino's After the Hunt, this year's festival will feature screenings across New York City's five boroughs, talks with your favorite filmmakers, stimulating panel discussions, trivia nights, and much more. Don't forget to subscribe here for more daily filmmaker conversations throughout the festival. Learn more at filmlinc.org/nyff

 Keywords:  entrepreneurship, moving company, stretch ceilings, Demetrius, business journey, immigrant success, Russian background, home improvement, interior design, business challenges, Stretch ceilings, interior design, business growth, marketing strategies, personal development Summary:  In this conversation, host Mitch Beinhaker interviews Demetrius, a Russian immigrant and entrepreneur, who shares his journey from a challenging upbringing in Russia to establishing successful businesses in the United States. Demetrius discusses his experiences in the moving industry and his new venture into stretch ceilings, a unique home improvement solution. He emphasizes the importance of mindset, communication, and the challenges of entrepreneurship, while also highlighting the aesthetic and functional benefits of stretch ceilings. In this conversation, Dmitry discusses his innovative stretch ceiling business, showcasing its unique features and benefits. He shares insights into his marketing strategies, target audience, and future plans for growth. Dmitry also reflects on personal development and aspirations beyond his current business ventures. Takeaways Demetrius faced a challenging upbringing in Russia, raised by a single mother. He transitioned to the U.S. at 21 with a degree in electric engineering. Starting as a mover, he found his passion in the moving industry. Entrepreneurship was a childhood dream for Demetrius. Mindset and communication are crucial for business success. Miscommunication can lead to significant issues in business operations. Demetrius initially struggled with English despite passing exams in Russia. Stretch ceilings are a unique and high-end home improvement option. Demetrius aims to educate the market about stretch ceilings. His journey reflects the immigrant experience and entrepreneurial spirit. Stretch ceilings can transform a space dramatically. The installation process requires careful planning and measurement. Marketing to interior designers is crucial for business growth. Dmitry is exploring Facebook ads to reach potential clients. Personal growth is essential for business success. Stretch ceilings are durable and can withstand various conditions. Dmitry aims to educate designers about the benefits of stretch ceilings. The business has potential for franchising in the future. Dmitry is passionate about holistic practices and personal well-being. Networking with industry professionals can lead to new opportunities. Titles From Russia to Entrepreneurship: Demetrius's Journey Building a Business: The Mindful Moving Story Stretch Ceilings: A New Trend in Home Design Overcoming Challenges: Demetrius's Entrepreneurial Path The Art of Moving: Insights from Demetrius Sound Bites "I was raised by my mother." "I had a degree in electric engineering." "You need to change the mindset." "You need to communicate real well." "It's very easy to drop the ball here." "I couldn't speak anything." "English is a very simple language to learn." "It just makes your energy better." "You could put the..." "You definitely have a future here." Chapters 00:00 Introduction to Demetrius and His Journey 02:18 Growing Up in Russia: Challenges and Aspirations 05:47 Transitioning to the U.S. and Starting a Career 10:06 The Journey of Entrepreneurship: Starting Mindful Moving 14:10 Expanding Horizons: The Stretch Ceiling Business 23:31 Understanding Stretch Ceilings: Technology and Aesthetics 30:46 Introduction to Stretch Ceilings 39:03 Future Plans for the Business 42:05 Marketing Strategies and Target Audience 46:35 Personal Growth and Future Aspirations

What does it take for marketers to truly connect with their audience and harness AI for impactful strategies?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Megan Ward, SVP of Marketing and Product Management at 360Factors. Megan offers a thoughtful and tactical breakdown of how marketers can deepen their understanding of target audiences by engaging directly and using AI-driven insights.She shares why marketing leaders must spend time with “real people” to uncover authentic needs, the importance of attending industry events for firsthand market observation, and how AI analysis of call recordings can reveal key customer questions and concerns. Megan also reflects on her career journey and the lessons that helped her overcome limiting beliefs.Throughout the conversation, Megan highlights actionable insights on connecting with customers, harnessing AI for smarter marketing, and documenting knowledge to empower teams.In this episode, we cover:The importance of engaging directly with your target marketUsing AI to analyze customer interactions and extract insightsThe future of AI in marketing: digital agents and personalized toolsThe critical role of documenting and sharing knowledge within teams

Welcome to Episode 2 of the Marketing Strategies for 2026 series by Exposure Ninja.Catch the full Marketing Strategies for 2026 series

The media says the housing market is improving. The government says they'll build 500,000 homes a year. CREA is spending millions advertising Realtor.ca.But here's the truth: affordability is worse than ever, Canada hasn't cracked 300k housing starts in 50 years, and agents are left trying to guide clients through chaos.In this milestone episode, David Greenspan breaks it all down with straight talk, real stats, and actionable strategies:Why Ottawa's housing promises don't hold waterWhat affordability really looks like across Canada in 2025How CREA's ad push changes the game (and what it means for your brand)Why discipline and process — not panic — are your real edge in today's marketIf you want clarity instead of noise, and practical steps to lead your clients in this economy, this is the episode to tune into.Sponsors:KiTS Keep in Touch SystemsREM Real Estate MagazineREVEL Realty Inc.Links & Resources:

In this episode, Jade and Kirby talk about the lessons from the DC rebrand (and what every business can learn), share behind-the-scenes details as they prep for the Branding Basecamp Customer Show, celebrate Jade's recognition as a PPAI Rising Star, spotlight the Big Un Chair from Brentwood, and give a shout-out to Coshocton's own Marion Sutton.

In this episode, I sit down with Burcu Onaranel Erten, a Marketing & Branding Coach, NLP Master Practitioner, and Certified Professional Life Coach. Burcu shares her inspiring journey of leaving the HR industry in Turkey to pursue her passion for coaching through NLP.We dive into:How her career transition began and what sparked the changeWhat NLP coaching really is and how it can transform livesThe practical side of building a client base in a new fieldBurcu's advice for anyone ready to take a bold leap into a completely new career pathWhether you're curious about NLP, considering a career shift, or simply need encouragement to follow your passion, this conversation is packed with insight and inspiration.Tune in now and discover what it takes to embrace change with courage and clarity.Connect with Burcu Onaranel ErtenInstagram:https://www.instagram.com/joyyburcu/?hl=en Website: https://joyyburcu.com YouTube: https://www.youtube.com/@joyyburcu/featuredConnect with me: Instagram: https://www.instagram.com/dalitalks?igsh=MTJtcnNoMnFjNzh1bA== Facebook: https://www.facebook.com/dalitalk Website: https://www.dalitalks.com 

This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.It's Friday evening in Atlanta, and Mike Brewer's got something big on his mind before braving that infamous ATL traffic.Here's the message: Agentic websites are no longer a futuristic idea—they're a present necessity.In this episode of the Multifamily Collective, Mike unpacks a concept that's quickly becoming a must-know for multifamily marketers, property operators, and digital strategists: the Agentic Web.This isn't about redesigning your site just for humans anymore. It's about building web experiences that speak to machines—intelligent agents—designed to serve consumers on their behalf.Think:→ A resident's digital assistant looking for an apartment that fits their lifestyle→ An enterprise AI scanning your site for up-to-date unit availability, pet policies, or amenity details→ Machine-to-machine conversations happening behind the scenes—and your website being the silent, powerful interface that drives it allAs Mike puts it: The future isn't a person landing on your homepage. It's a machine gathering your info to serve a person before they even ask.If you're in marketing, brand, web strategy, or PropTech, this is your call to action.Start designing with the agent in mind—or risk being invisible in the next evolution of consumer behavior.Like what you heard? Smash that Like button, Subscribe, and turn on notifications so you're always one step ahead in the multifamily space.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

In this brutally honest episode of Rethink Real Estate, host Ben Brady is joined by Harcourts Auctions' Director of Marketing, Chris Cochran, to dismantle the tired marketing routines used by most real estate agents—and what to do instead. They dive deep into the infamous “3 P's” of real estate: Put it on the MLS, Put up a sign, and Pray—and why this outdated approach is no longer enough in a competitive, digital-first market.Ben and Chris explore how most agents misuse the word "marketing," and reveal a far more accurate framework: preparation, promotion, and pricing. With inventory rising and days on market climbing, they make the case that agents don't need more marketing—they need to help their listings compete. You'll hear how top-performing agents are changing the narrative, crafting listings that stand out through strategic presentation and pricing—and how you can do the same.Whether you're tired of listings sitting stale or want a sharper pitch at your next listing presentation, this episode gives you the language and mindset to cut through the noise. Drop the fluff. It's time to compete—or get left behind.⏱️ Timestamps & Key Topics[00:00:00] – Welcome to Rethink Real Estate with Ben & Chris[00:03:39] – The 3 P's most agents rely on—and why they fail[00:04:56] – What “marketing” really means (and why it's misleading)[00:06:11] – The truth about competing in today's real estate market[00:07:20] – Price and presentation as the only levers that matter[00:09:16] – Case study: How Alex & Diana are crushing DOM stats[00:10:52] – Redefining marketing as competition and exposure[00:12:24] – Listing appointment strategy: ditch the “same old script”[00:14:12] – Setting seller expectations with brutal clarity[00:15:02] – Ben's script: “My job isn't to market—it's to help you win”[00:15:25] – Final thoughts: compete hard, stop hiding behind “marketing”

if you're a subscriber, hi! It's been a minute. And by a minute I mean it's been almost a year.That's because one of the main reasons I do a podcast is so that I can educate myself and after hundreds of interviews, I felt like I'd learned everything I could about how to build authority with a book. I even used many of those interviews in the book I published in 2023, also called On Good Authority.I was surprised to discover that despite not posting any new episodes, this podcast has been kicking along—remaining in the top 1% of podcasts just because new people are finding the show, or some of you authority junkies are listening to episodes over and over?Anyway, lately, I've been feeling that podcast itch again: that craving for the mic. And I also started a Substack that I've loved writing. One day recently it occurred to me that the Substack could have an accompanying podcast and then it occurred to me, hey I already have a podcast – it's just been lying dormant. And so I've renamed the show Behind the Book Cover, same name as my Substack.Now I'm going to be focusing less on how to build authority from a book and more on the past, present and future of book publishing, as I see it.The past is the traditional publishing model, which means I'm going to spend the first season talking to authors who come from that world. We're going to dive into the things no one wants to talk about: the tough days that follow getting the book deal.Season two will focus on the present: entrepreneurs that are earning literal millions as a result of their books, and how they're doing it.And season three will delve into where book publishing is going, with a special focus, of course on AI.So why am I passionate about this new direction now? I'm so glad you asked!The Penguin Random House trial in 2023 revealed a lot that had previously been secret—namely, that 85% of book advances never earn out and Random House got its name because, as the CEO said in the trial, they never know which books will succeed so it's random!The reality is that most authors make less than minimum wage. And here's the kicker—the entrepreneurs who get caught up in these publishing fantasies often end up worse off than when they started. They're so focused on impressing agents and publishers that they forget their actual goal: growing their business.So I'm going to be talking to authors about why traditional publishing dreams often backfire for business owners. I'll introduce you to smart entrepreneurs who use books strategically—not as lottery tickets, but as lead generation machines and authority builders. And I'll expose what the publishing industry doesn't want you to know about how this business actually works.Think of this as the same as On Good Authority but with a sharper edge. Depending on when you're hearing this, I've either already released or am weeks away from releasing the show you know and love but fine tuned for your success. Same juicy interviews, same truth-telling, just more focused on what actually moves the needle in your business instead of feeding publishing fantasies that lead to disappointment.Whether you're thinking about writing a book, struggling with your first one, or wondering if any of this makes business sense, these conversations will save you time, money and heartache.Because here's the thing: once you stop chasing publishing validation and start using books as the business tools they actually are, everything changes. And I can't wait to show you how.Welcome to Behind the Book Cover.

Raul discusses strategies for sustainable growth, the importance of alignment to values, insights on lead generation and much more!

Today's episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop.TackleboxIdea to Startup Newsletter00:33 One Sentence Marketing01:10 Train to NYC03:04 The best marketing Brian's seen in a while06:42 Smooth Jazz07:28 Choosing a Customer and the Knowledge Spectrum08:54 Air Quality Idea13:07 Inflection Points + The Conference Exercise14:09 The End - Vietnamese Coffee

Linktree: ⁠https://linktr.ee/Analytic⁠Join The Normandy For Additional Bonus Audio And Visual Content For All Things Nme+! Join Here: ⁠https://ow.ly/msoH50WCu0K⁠ Dive deep into the unauthorized leak of Drake's unreleased "Tower" featuring Pressa, the fan-dubbed "National Treasure" from the Iceman series. Analytic Dreamz unpacks the September 13-14, 2025, Pump.fun livestream drama where crypto streamers Bagwork played the full track—same beat from Iceman Episode 1's elevator tease and Episode 2 outro—while hyping their $BAGWORK meme coin. They boasted holding more unreleased gems with Playboi Carti and teased dumping the whole album.Drake's polished verse packs a subtle DeRozan diss, tying back to the NBA star's Kendrick Lamar support during the 2024 feud, including "Not Like Us" video nods and the Pop Out concert. Pressa's verse? Mixed reactions at best—fans slammed it as "corny," demanding it be axed from any official drop. Low-res versions exploded on YouTube, Reddit, and X, with DJ Akademiks amplifying the "full leak" stream. Speculation points to Pressa's camp or producers as the source, though Drake's team stays silent.Impact hits hard on Iceman's WWE Rhea Ripley-inspired rollout: Disrupts teases like "That's How I Feel" and the Yeat "Dog House" collab (now off Episode 3 per Adin Ross). Drake's Berlin tour FaceTime with Ross on September 14? Pure fury—"I don't even know who the f**k those kids are"—denying Bagwork ties, confirming it's real (not AI), and stonewalling full-song pleas. Fans call him "pissed off," fueling debates: Marketing stunt or genuine breach in Drake's leak-plagued era post-Kendrick?Analytic Dreamz breaks down fan backlash, Reddit theories blaming Pressa, and how this shadows unannounced features with Morgan Wallen and Yeat. Is "Tower" salvageable? Tune in for the raw fallout on hip-hop's most notorious breach.Support this podcast at — https://redcircle.com/analytic-dreamz-notorious-mass-effect/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE You're growing incredible products and working harder than anyone you know, but if you're like most farmers, you haven't paid yourself a dime for your hard work all year. Here's what most farmers don't realize: marketing isn't magic. It's a skill. And there's a proven three-phase system that transforms struggling farmers into sold-out success stories. Key discoveries you'll learn: The #1 mistake on diversified farms that keeps farmers broke (and how to fix it) How to build a marketing calendar that works with your farm's natural rhythms instead of against them The three marketing assets you already have but aren't using effectively Why listening is the most important marketing skill—plus 6 specific ways to do it right This isn't theory. One client went from six months of begging people to buy her Thanksgiving turkeys to selling out in 24 hours flat using this exact approach. Look, you didn't start farming to become a marketing expert. But here's the hard truth: if you can't sell what you grow, you won't survive. The farmers who thrive aren't necessarily the best—they're the ones who learned how to connect their products to their customers' real problems. "Marketing isn't magic. It's a skill. And if your emails aren't making sales at a profitable price, it's not because the platform doesn't work—it's because you haven't learned the skill yet." Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.

Award-winning marketing strategist and entrepreneur Sacha Awwa (Founder, SAMG; Co-founder, My Marketer Mentors) joins Anusha Harid-Paoletti to demystify why marketing feels complicated—and how to make it simple, measurable, and effective. Drawing on 22 years across the New York Times and high-growth startups, Sacha lays out a foundation-first approach: clarify mission/vision, nail the Four W's (why, who, way, what), define accurate ideal customer profiles, and build customer-market fit before spending a dollar on channels. She shares a right-sized MarTech stack (GA/Search Console, CRM/ESP) and how to use AI tools (ChatGPT, Claude) to accelerate research and planning. We dig into B2B vs. B2C nuances, community-building that beats tiny ad budgets, and two unforgettable war stories, one about scaling customer service with moms, another about founders getting in their own way. If you've ever wondered where your ad dollars go, or whether you even need ads yet, this episode gives you the roadmap to market smarter, not louder.3 TakeawaysDon't buy tactics; build the foundation first.Prioritize customer-market fit and community over low-budget ads.Use AI + lean tools to research, test, and measure before you scale.Thank you to our Sponsors Gies College of Business.

The Future of Insurance Sales is HEREWe're now LIVE with a select group of agents.This is the first and only 24/7 AI-powered sales coaching platform built exclusively for insurance professionals.With real-time call grading, on-demand role-plays, and personalized coaching after every conversation, it helps producers close more and gives agents their time back. Text AI to (816) 727-7610 to request access to the demo.Watch the full episode on YouTube: HEREWhat's in this episode:Scaling from 200 to 600 policies a month isn't luck—it's process, accountability, and relentless execution. In this episode, George Elossais breaks down exactly how his agency tripled production in three years to become a Top 10 office out of 20,000.You'll hear how he trains new hires to write auto, fire, life, and health in 30 days, why activity metrics (1,200 calls + 20 fact finders) are non-negotiable, and how AI is fueling smarter marketing and onboarding. If you're ready to lead a high-volume, high-retention team, George hands you the playbook.[00:00] Why George almost quit—and what kept him in the game[02:00] From 200 to 600 policies: the 3-year transformation[05:00] The “30-Day Rule”: new hires writing auto, fire, life, and health fast[10:00] The role of shadowing, scripting, and immersion in training[14:00] Metrics that matter: 1,200 calls, 20 fact finders, 4 referrals[18:00] Using fact finders to train smarter, not harder[22:00] Scripts > checklists: eliminating weak conversations[25:00] Churn control: why recommendations must be need-based[28:00] Marketing at scale: feeding 15 leads per day per rep[32:00] The AI edge: reallocating ad spend and building an “AI George”[38:00] The future of AI in sales: humans still closeTEXT MICHAEL DIRECTLYHave a question or want to talk to Michael directly? It's really him, not a robot. Text “BUZZ” to (816) 727-7610 Book a Demo – Agency Coach AIThe first 24/7 AI sales coaching platform built for insurance pros. Real-time grading, role plays, and coaching that help producers close more deals.Learn More: Let's Talk FREE 7-Day Demo – Weaver Sales AcademyTry it: CLICK HERE Tools + Free Resources https://www.weaversa.com Connect with Michael OnlineLinkedIn: linkedin.com/in/michaelweaverwsaYouTube: @michaelweavertrainingFacebook: facebook.com/themichaelweaverInstagram: @michaelweaver

What does marketing for dietitians look like in 2025 (and beyond) and where should you be focusing your energy for the future?In this episode of the Dietitian Success Podcast, I sit down with Ana Reisdorf, RD and founder of the RD's Who Thrive Facebook group, to break down the real trends we're seeing across the industry. From social media growth (yes, it's still possible - we've DOUBLED our Instagram followers in the past few months and I want to tell you exactly how) to SEO shifts, AI, and old-school referrals, we cover it all.Inside, you'll learn:The strategies that are actually working for dietitians right nowHow to apply “if you know, you know” content to your marketingHow to talk about benefits vs. features in your marketingWhy word of mouth will never go out of styleThe role of websites, SEO/AEO, email, and podcasts in the 2026 marketing landscapeIf you've ever felt stuck, frustrated, or like you're “doing marketing wrong,” this episode is your permission slip to rethink what's possible.Links:Fill in our DSC Entrepreneurship Membership - Re-Launch SurveyJoin our FREE dietitian communityBecome a Practitioner MemberFollow @dietitiansuccesscenter on Instagram

Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, host Kevin Oakley is joined by guest Kim Sandoval, Director of Corporate Marketing for Classic Homes. Together they discuss Kim's nonlinear career path in homebuilder marketing, revealing salient reminders not to box in yourself, your career, or your company's growth with narrow thinking. As Kevin and Kim share the gift of retrospect clarity, both of their histories serve as needed reminders that every great success story has periods of expansion and contraction - on multiple levels. Reminder: You + Kim + Chicago = Even More Influential Leadership LessonsListeners attending the 2025 Online Sales and Marketing Summit in Chicago in just two short weeks will have the chance to hear from Kim and other leaders live in Beth Russell's panel session, Everything the Light Touches is Yours: Real World Influence from Marketing Leaders. You won't want to miss this chance to hear Kim and her powerhouse peers dive deeper into real wins and lessons learned.Key TopicsGrowth is Not Linear - How Kim pivoted from agency-side builder experience, to consulting for builders, before finally going all-in on one culture that captured her heartStay the Course - The crucial advice she has for everyone doubting this market right now, pulled straight from her time striking out on her own to serve builders during the 2008 recessionFind Your Fit - Ideas and encouragement on where to find your perfect fit, even if it lands you in an unexpected seat or an entirely different part of the business The post Ep 404: Don't Become the Box appeared first on Online Sales and Marketing for Home Builders - DYC.

Send us a textWhat does it mean to be truly present as a father while building a successful career? Brad Bialy, head of marketing at Haley Marketing and host of the Secrets of Staffing Success podcast, tackles this question head-on in this refreshing conversation about modern fatherhood.Brad opens up about his greatest parenting challenge: being intentional with his time while juggling professional responsibilities from his home office. "The hardest part for me is making the change from work mode to dad mode," he admits, highlighting the difficulty many remote-working parents face without the traditional commute serving as a transition buffer. His wife's mantra—"be present where your feet are"—has become his guiding principle.The conversation dives deep into how Brad's own upbringing shaped his parenting philosophy. Raised with the core belief that "everything is earned and nothing is owed to you," Brad aims to instill this same blue-collar Buffalo work ethic in his young children. When asked what values he hopes his children embody fifteen years from now, his answer is beautifully straightforward: "I want them to be good people, respectful, and hardworking."Perhaps most fascinating is Brad's perspective on integrating work and family life. Rather than keeping these worlds separate, he embraces their overlap—even starting client presentations by acknowledging his children might make an appearance on the call. This authentic approach reflects his belief that being the best marketer requires being the best version of himself as a father and husband, too.Whether you're a new parent navigating work-from-home challenges or a seasoned dad looking to be more present, Brad's insights offer practical wisdom for striking that elusive balance. His journey reminds us that parenting isn't about perfection but intention—and sometimes the most powerful thing we can do is simply be where our feet are.Listen now to gain valuable perspective on finding meaning in both professional success and everyday parenting moments. Then share your own experiences on social media—we'd love to hear how you're balancing these worlds in your own life.Support the showPlease don't forget to leave us a review wherever you consume your podcasts! Please help us get more dads to listen weekly and become the ultimate leader of their homes!

Marketing strategist Hailey Rowe reveals her proven system for wellness professionals ready to expand beyond local practice. Discover why LinkedIn beats Instagram for sustainable growth, how to leverage other people's audiences for instant credibility, and why Threads is the hidden gem platform nobody's talking about. Plus: the mindset shifts that separate thriving entrepreneurs from those stuck in the hustle hamster wheel. Perfect for coaches who want real results without the social media overwhelm. Join The Live Well Earn Well Mastermind™ Today: https://livewellearnwellmastermind.com/    Let's hop on a quick Zoom call so I can focus on your business and offer my help: https://zoom.us/meeting/register/tJ0tdO2urTooHNLQuGo9wdTbJHJcjXoghF8N#/registration  Oh yeah, and please join free Facebook community here: Heartrepreneurs.com   Want More!? Subscribe to this podcast on your favorite podcast platform… Apple: https://podcasts.apple.com/us/podcast/live-well-earn-well-for-coaches-consultants/id1585895518  Spotify: https://open.spotify.com/show/5OjsOxN7MqwKio4Ae6vSMQ  Or anywhere else podcasts are found!    Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos

This week I first discuss the latest trending news in travel, including ASTA's new blacklist, toxic fumes on planes, and more. Later in the show I interview various executives in the Dominican Republic from the recent DR Social Ambassador FAM to learn more about the newest hot spots in the destination. Hear from Raquel Reyes, Director of Tourism for the Dominican Republic Tourist Board, Jason Kycek, SVP/Chief Marketing Officer at Casa de Campo, Miriam Hernandez, Director of Sales & Marketing, at W Punta Cana, Laura Santoni, General Manager St. Regis Cap Cana, Mark Fraser, Golf Sales Manager with Puntacana Resorts, and Angel Gonzalez, Director at Scape Park. The discussion on the Dominican Republic begins at the 10-minute mark. Today's episode sponsor: Travel Insured International For over thirty years, TravelInsured.com has provided reliable travel protection from cruising the Caribbean to trekking the Camino. Our Worldwide Trip Protector plans help travelers avoid paying out of pocket for expenses related to unexpected medical emergencies, travel delays, missed connections, and even lost or stolen baggage. With optional add-on bundles that include a cancel-for-any-reason bundle, Travel Insured offers travel protection to help steer every adventure in the right direction. Have any feedback or questions? Want to sponsor the show? Contact us at Podcast@TravelPulse.com and follow us on social media @TravelPulse.See omnystudio.com/listener for privacy information.

What if one laser treatment could target every layer of your skin at the same time? In this episode, I am joined with Robbie Brindley, Executive Vice President of Sales and Marketing at Sciton, and we dive into the groundbreaking Halo TRIBRID laser technology. This next-generation innovation combines three synergistic energy modalities to rejuvenate the skin at all depths that brings in a new era of precision and performance in medical aesthetics.Whether you're a skincare enthusiast or a practitioner looking to stay ahead of the curve, this episode sheds light on what's next in the world of laser rejuvenation.You're going to love this conversation, and you're going to want to share it with everyone you care about who also desires to look and feel their best too!Learn more about Robbie Brindley:Robb Brindley is the Executive Vice President of Sales and Marketing at Sciton, a company that makes aesthetic and medical laser products.He is also on the company's board of directors and has worked there for over 20 years, starting as a territory manager.Connect with Robbie:http://instagram.com/robbielaserhttps://www.instagram.com/sciton_incStep into your Radiance Sanctuary in the Membership https://www.theschoolofradiance.com/membershipFor more resources related to today's episode, click here for the podcast episode page: https://www.theschoolofradiance.com/podcasts Follow Rachel Varga Official on Instagram: https://www.instagram.com/rachelvargaofficial/ —Catch full episodes of The School of Radiance Podcast here on YouTube https://www.youtube.com/@RachelVargaOfficial —Subscribe to the YouTube channel here: https://www.youtube.com/@RachelVargaOfficial —Follow me here:Instagram: https://www.instagram.com/rachelvargaofficial/ Facebook: https://www.instagram.com/rachelvargaofficial/ Website: https://www.theschoolofradiance.com —FREE STUFF: Download my FREE Skincare Checklist, sign up for my FREE 30 minute biohack your way to clear skin and slowing aging training now, and my newsletter for promos and exclusive events just for you! https://www.theschoolofradiance.com/freebiesEveryone gets one FREE call! Book your free 15-minute call with Rachel Varga to see which options will help you achieve your skin radiance goals! https://rachelvarga.as.me/YourPersonalizedRadianceConsultation —Looking for Skincare products, Tutorials, booking YOUR private One-on-One, and the deep dive Radiance Membership?SHOP skincare: https://alwaysradiantskinshop.comBOOK your private One-on-One: https://rachelvarga.as.me/Initialconsultation REGISTER for Tutorials and/or Membership: https://theschoolofradiance.com As a disclaimer, please note that the information shared in this podcast and interview is not to be taken as medical advice, and it's always important to consult with your physician before making any lifestyle changes. Rachel disclaims any responsibility for inaccurate credentials of guests or information used that may cause harm.Thank you for tuning in to this episode of The School of Radiance with Rachel Varga (formerly The Rachel Varga Podcast and The Always Radiant Skin Podcast)!Rachel Vargainfo@theschoolofradiance.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this captivating episode of Reading with Your Kids, host Jed Doherty takes listeners on a delightful exploration of two remarkable children's books that spark imagination and address childhood experiences. First, author Sherri L. Smith introduces her speculative middle-grade novel, "Candace, the Universe and Everything." The book follows Candace, an eighth-grader navigating friendship challenges and a mysterious locker with an intriguing portal. Smith shares her writing journey, explaining how the story emerged from understanding how friendships evolve and the universal experience of feeling left out during adolescence. With a background in writing for comics like The Simpsons and licensed characters, Smith brings a unique perspective to storytelling. Her novel explores the "what if" concept, blending science fiction elements with relatable coming-of-age experiences. She's passionate about creating stories that help children understand complex emotional landscapes. The episode then shifts to Paul Mayer's heartwarming picture book, "The Big Yellow Adventure." As Vice President of Marketing at Dattco Transportaion, Mayer created this book to help children overcome anxiety about riding the school bus for the first time. The story follows Lily, a nervous kindergartener who discovers the joy of her first bus ride with the help of a friendly driver and a new friend. Mayer collaborated with Optimus Healthcare to ensure the book's content was age-appropriate and supportive. The book is available for free download in both English and Spanish, with a special coloring book version to engage young readers. Both authors demonstrate the power of children's literature in addressing emotional challenges, sparking imagination, and creating meaningful connections between parents and children. Listeners can find both books online and explore more about these incredible storytellers who are making a difference in children's lives, one page at a time. Click here to visit our website – www.ReadingWithYourKids.com Follow Us On Social Media Facebook - https://www.facebook.com/readingwithyourkids Instagram - https://www.instagram.com/readingwithyourkids/ X - https://x.com/jedliemagic LinkedIn - https://www.linkedin.com/company/reading-with-your-kids-podcast/ Please consider leaving a review of this episode and the podcast on whatever app you are listening on, it really helps!

In this conversation, Dylan Silver interviews Aaron Chand, the founder of Moonify AI, about the innovative integration of AI in direct mail marketing, particularly for real estate. They discuss the power of personalization, the efficiency of AI in crafting unique letters, and the potential for scaling marketing efforts. Aaron shares insights on targeting specific demographics, the importance of human oversight in AI-generated content, and the future of marketing in the real estate sector. The discussion highlights how AI can enhance engagement and improve response rates in direct mail campaigns.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Topical authority requires omnipresence across AI-powered search platforms. Daniel Horowitz, SEO leader at Informatica, explains how brands must establish authority across Google's AI mode, ChatGPT search, Perplexity, and social platforms as user behavior shifts from exploration to informed querying. The discussion covers semantic relationship optimization through strategic internal linking and the experimental approaches needed to crack emerging AI search ranking factors.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's episode of Negronis With Nord, James has a conversation with Nicky Reardon, the host of Nicky At Night. Fresh off the VMAs, Nicky gives us insight of the his best performances, the state of creativity, and lessons to learn from Love Island from a non-watcher. And in The Final Final, James and Nicky try to name American food that are better than European food.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore why cringeworthy ads spread faster than good ones. They reveal how vicarious embarrassment drives word-of-mouth and why brands might benefit from being talked about badly rather than not at all.Topics covered:   [01:00] "That's So Cringe-Worthy: Understanding What Cringe Is and Why We Want to Share It"[03:00] The difference between empathetic embarrassment and cringe[04:00] Why Pepsi's Kendall Jenner ad generated more discussion than polished Super Bowl spots[05:00] How social comparison drives cringe sharing[06:00] Brand loyalty as a shield against cringe backlash[07:00] Recovery strategies for cringeworthy moments To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Escoe, Brianna & Martin, Nathanael & Salerno, Anthony. (2025). That's So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It. Journal of Marketing Research. 62. 10.1177/00222437241305104.   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

What happens when the brand is a person? When your most valuable asset is a human—known as much for feeding people in crisis as for fine dining—you're building a brand and capturing a personality. In this episode of Brand Slam, hosts Steve Rosa and Mary Sadlier sit down with Ellen Kaplan, VP of Marketing at the José Andrés Group, to explore how a hospitality brand grows into a global media presence, without losing the voice that started it all. José Andrés is a chef. A humanitarian. A visionary. But above all, he's a genuinely good person driven by curiosity, compassion and a belief that food can change lives. While his name appears on restaurants, cookbooks and TV shows, there's a team behind the scenes making sure that name shows up with purpose and consistency. Ellen leads that team. She and her colleagues aren't just promoting a personality. They're translating a real, human presence into a brand that spans restaurants, hotels, books, podcasts and digital platforms, without losing the heart that started it all. Ellen shares how her team brings José's energy and values to life through branded experiences that feel personal, polished and authentic. She talks about how his personality comes through across platforms, and how storytelling became a key to growing the José Andrés Media brand. She also reflects on leading a creative team across formats, and why voice and values matter even more as a brand grows. Whether you're managing a multi-channel strategy or shaping a purpose-driven brand, this episode offers thoughtful, real-world insight into building something that lasts. Have an idea for a guest? Reach out at brandslam@addventures.com.

On today's episode of The Drive with Paul Swann, the guest is Matt Lewis, Assistant Director of Marketing & Fan Engagement.

Targeted messaging wins: why “market to everybody = market to nobody” Plateaued growth? Check your vision, strategy, and team empowerment Episode 274 (Shay is based in Charlotte NC) In this conversation with Shay Prosser, we explore: why strategy must come before messaging how interviewing customers sharpens language that resonates the danger of “laundry list” offerings and what to say instead how clear targeting helps the right people self-select (and others opt out) how to set do/don't-do boundaries so teams deliver consistently a simple way to stop scope creep in service businesses what makes a business scalable beyond the owner how 90-day plans with simple metrics create real momentum why rebrands should serve a strategic purpose, not vanity how to refine vision so teams can actually execute ----- About our guest Shay Prosser: Shay is fractional chief Marketing and Strategy Officer. She is a founding member of the Birthing of Giants regional cohorts. She has lived in 10 states plus living abroad. Learn more about Shay and her services at: https://north12partners.com/ Connect with Shay: https://www.linkedin.com/in/shayprosser/ ----- Key Learning Points: strategy precedes messaging: define who you serve, the problem, and the words they use. talk to customers first: use their language to shape offers and copy. focus beats laundry lists: communicate the problem you solve, not 25 services. repel to attract: clear messages signal who is and isn't a fit. internal alignment matters: communicate what you do/don't do and set boundaries. fight scope creep: “today's exception is tomorrow's expectation.” services must match promises: align sales, delivery, and scope controls. build a scalable business: processes and people so the owner can step back. use 90-day plans + simple metrics: create momentum and visible wins. vision → strategy → execution: clarify the destination, then pick the route. rebrand with purpose: positioning, story, and team rollout—not just colors. smart change management: communicate the why, who's involved, and the plan. cross-industry practices help: fractional leaders transfer proven playbooks. empower the team: owners are often the bottleneck; promote leadership. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.  

How can aligning your marketing strategy with business goals transform your impact and career trajectory?In this episode of The Hard Corps Marketing Show, I sat down with Jennifer Mancusi, CEO and co-founder of Growgetter. Jennifer is a marketing leader, strategic thinker, and passionate advocate for measuring what matters. She brings her real world experience helping businesses cut through vanity metrics and focus on marketing strategies that truly drive growth.Jennifer breaks down why defending the wrong metrics can get CMOs fired and how marketers can shift their focus to data that aligns with revenue. She discusses the critical importance of internal communication, aligning with sales, and using frameworks like OKRs to drive cross-functional success. Jennifer also dives into the evolving role of brand-building in demand generation, and why continuous learning is a must for modern marketers.In this episode, we cover:Why many CMOs fail by focusing on the wrong metricsHow to align marketing with sales and business development using OKRsThe difference between brand-building and demand captureWhy internal communication is key to marketing's credibility and effectivenessIf you're ready to ditch vanity metrics and become a marketing leader who drives real business impact, this episode is full of actionable insights you won't want to miss!

Send us a textIn this episode of the Private Practice Survival Guide Podcast, we explore the reasons behind declining doctor referrals in today's healthcare landscape. We discuss how changes in insurance, patient behavior, and provider networks are shifting referral patterns. Brandon explains proactive strategies to address this decline and build alternative referral pipelines. Brandon shares practical insights to help you apply these strategies in your private practice. Listeners will walk away with actionable tools to implement immediately. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book

Have you ever felt like you were this close to a breakthrough — but gave up one step too soon? What if I told you that success, fulfillment, even weight loss might be waiting just one more try away? Today, I'm diving into Ed Mylett's book The Power of One More — a powerful reminder that the life you want is closer than you think. I love this book because it's not about massive changes — it's about stacking small decisions, one more rep, one more phone call, one more conversation, until your life compounds into massive momentum and real results.   As business owners and CEOs, we often get complacent. We work really hard, start to make revenue and then we get comfortable and start to relax. What if you got out of your comfort zone and put in one more rep every day?   Don't miss the latest episode of the DO IT MY WAY Podcast where I break down the power of one more and how you can apply it to your life!

#285 Marketing Leadership | In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company's growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences.Dave and Sylvia cover:How AI is reshaping marketing roles and enabling smaller, more efficient teamsStrategies for internal marketing that align and energize cross-functional teamsProduct launches and creative campaigns for brand-driven growthTimestamps(00:00) - - Intro to Sylvia (04:57) - - From Marketing Hire to CMO (09:42) - - Understanding Equity and Financial Outcomes (12:24) - - Wealth and Career Growth (15:04) - - Why It's Important to Have a Clear Career Narrative (19:56) - - Mastering Storytelling in Team Meetings (23:14) - - How to Engage Your Team (23:50) - - Leveraging Feedback Loops to Build a Successful Team (31:06) - - AI Is Enabling Smaller, More Efficient Teams (34:49) - - AI's Impact on Marketing (37:49) - - How Kandji Is Expanding Their Team (40:40) - - Achieving 10x Growth Through Product-Led Strategies (44:20) - - Leveraging Competitor and Apple-Specific Keywords (47:44) - - Minimizing Hiring Risk: Test Roles First Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

In this episode of Creative Ambiance, we sit down with Paulina Lopez, Director of Marketing at Foot Locker, to talk about cultural storytelling, experiential marketing, and building community through brand activations. Born and raised in Mexico City with Lebanese and Italian roots, Paulina brings a unique cultural lens to her work, blending storytelling with business strategy and leading some of the most impactful community-driven campaigns in retail, sports, and lifestyle. We dive deep into: - The psychology behind why people connect with brands like Jordan - The difference between showing up in culture vs. being of the culture - What it's like to lead as a woman in a male-dominated industry - Foot Locker's role in sneaker culture & community - Advice for young creatives and marketers breaking into the industry If you've ever wondered how the biggest brands stay relevant, authentic, and connected to culture, this conversation is packed with insights. 0:00 Intro 1:30 Confidence 6:00 Cultural Influences 12:00 Figuring It Out 16:00 Recognizing Your Differences 18:00 Controlling How You Show Up 21:30 Why Marketing? 25:00 Balancing Business & Community 29:00 Driving Culture 34:30 Marketing Successes & Failures 38:00 Reflecting on Experiences 50:00 Woman in Retail/Sports 58:00 Being Undervalued 1:03:00 Relationship Building 1:11:00 Breaking Into Sports, Marketing, etc. 1:14:00 The Power of Following Up 1:18:00 Using Your Resources 1:23:00 Paulina's Philosophy 1:25:30 Underrepresented Groups SUBSCRIBE.

In this episode of "The Free Lawyer," host Gary interviews Joel Chorny, a veteran criminal defense attorney and former public defender now running a solo practice in Tucson. Joel discusses his transition to solo work, the emotional toll of public defense, and the challenges of building a client base. He shares insights on self-care, mental health, setting boundaries, and the value of coaching and community. Joel also highlights the importance of culturally informed advocacy and honest client communication, offering practical advice for lawyers seeking a more fulfilling and sustainable legal career.Joel Chorny is a veteran criminal defense attorney and former public defender who has spent over a decade standing up for individuals caught in the harshest corners of the criminal system. Fluent in Spanish and committed to culturally informed advocacy, he now runs a thriving solo practice in Tucson. Joel also teaches trial advocacy at the University of Arizona's James E. Rogers College of Law, where he trains future lawyers in the art of compelling courtroom storytelling. Outside of his legal work, he's a devoted husband and father, an avid cyclist, and a student of improv comedy—skills that sharpen both his presence in the courtroom and his perspective on life.Joel's Background and Transition Catalyst (00:01:06)Emotional Toll and Decision to Leave (00:03:06)Mentorship and Planning the Transition (00:05:01)Accelerated Transition and Office Opportunity (00:06:11)Starting Without Clients and Early Advice (00:07:36)Building a Caseload and Court Appointments (00:08:29)Cultural Background and Language Skills (00:09:42)Managing Emotional Weight and Self-Care (00:11:00)Accepting Limits and Caseload Realities (00:13:12)Choosing Clients and Setting Boundaries (00:14:19)Control, Outcomes, and Client Expectations (00:16:14)Challenges of Attracting Clients and Marketing (00:19:49)Doubts, Optimization, and Imposter Syndrome (00:21:12)Dealing with Career Anxiety and Support (00:22:07)Work-Life Balance and Transition Rituals (00:24:41)Quality Time and Family Anchors (00:26:54)Teaching Trial Advocacy (00:27:52)Value of Coaching and Seeking Support (00:31:08)Breakthroughs from Coaching (00:33:42)Advice for Lawyers: Support and Community (00:39:27)Giving Back and Building Community  (00:41:57)Would you like to learn what it looks like to become a truly Free Lawyer? You can schedule a courtesy call here: https://calendly.com/garymiles-successcoach/one-one-discovery-callWould you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free

In this conversation, Simón Sacal, CEO and co-founder of Solely, shares his journey toward building a company focused on creating healthy fruit snacks made entirely from real fruit. He explains the challenges of using real fruit in manufacturing, the importance building a reliable supply chain, and how the patented innovations that unlocked their ability to make indulgent yet nutritious products. He then shares vision for the future of the company, advice for aspiring food entrepreneurs, and how he believes that aligned incentives in the food system can lead to a better world.Takeaways:Solely aims to revolutionize fruit snacks by using only real fruit.The evolution of fruit snacks from their original candy origin.Using real fruit in manufacturing presents unique challenges.Organic sourcing is a priority, but making indulgent yet nutritious whole food snacks is their purpose.Eliminating waste in the supply chain is crucial for efficiency.Building strong relationships with farmers is essential for success, especially when using whole, fresh ingredients.Innovative manufacturing processes allow for shelf-stable fruit products without preservatives.Future growth will focus on expanding product lines while maintaining quality.Aspiring entrepreneurs should ensure their product solves a real problem.Business must be treated as a sustainable venture, not just a passion project.Sound bites:“So I have a very, very long story. I've been doing this for more than 25 years.”“We're designed to crave sweetness, and in nature the only place that you find sweetness is in fruit.”"We help farmers use 100% of what they grow.”“All the incentives are aligned and everyone makes money from each other's success.”“The process has to be very mild to the fruit. And then you need to manufacture it in a way that you don't need preservatives.”“It's all about the basics. This is not rocket science. The product has to taste amazing. It has to be priced in line with everything else. It has to communicate well to the consumer. It has to have a market fit.”“To make a product out of fruit, you need to create the whole supply chain and understand how to do it in a way that's profitable, that works for the supply chain, for the farmers, for you.”“At the end of the day, it's just a great product that checks all the boxes.”Links:Simуn Sacal on LinkedIn - https://www.linkedin.com/in/sim%C3%B3n-sacal-05265715a/Solely - https://solely.com/Solely on LinkedIn - https://www.linkedin.com/company/solely-inc/Solely on Facebook - https://www.facebook.com/solelycleanfood/Solely on Instagram - https://www.instagram.com/solelyfruit/Solely on X - https://x.com/solelyfruitSolely on TikTok - https://www.tiktok.com/@solelyfruit…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioChapters:03:00 Introduction to Soli and Its Mission06:00 Revolutionizing Fruit Snacks: The Soli Approach09:03 Challenges of Using Real Fruit in Production11:59 The Importance of Organic Sourcing14:54 Understanding the Complexity of Food Production18:05 The Role of Waste in Food Systems20:57 Building Relationships with Farmers24:02 Soli's Commitment to Sustainability and Health34:09 Supporting Farmers Through Sustainable Practices38:47 Innovative Manufacturing for Healthy Products46:51 Future Growth and Product Innovation52:41 Advice for Aspiring Food Entrepreneurs56:40 Personal Insights and Reflections62:19 Creating a Better World Through Aligned IncentivesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Professional Builders Secrets brings you an exclusive episode with Helena and Emily, Co-founders of Arrow Agency. Throughout this episode, Helena and Emily reveal why so many builders feel like they're wasting money on marketing, and they break down what you can do to avoid the common traps. They share proven strategies for setting up campaigns that actually deliver results, what to look for when choosing an agency, and how to make sure your budget is being used effectively.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 204 YOU WILL DISCOVER Why so many builders feel frustrated with marketing agenciesThe red flags to watch for when choosing a marketing partnerThe importance of clear goals, KPIs, and strategy before spending moneyHow to set up paid advertising that drives real leadsThe key metrics you should track to measure successABOUT HELENA TIVEYHelena brings over 15 years of experience in media and marketing, co-founding The Arrow Agency to help builders grow with transparent, results-driven strategies. Passionate about client success and work-life balance, she combines sharp strategic thinking with real-world insight, empowering both businesses and her team to thrive.Connect with Helena: linkedin.com/in/helena-tivey-845057a1/ABOUT EMILY WILLIAMSWith over a decade in marketing across FMCG, agribusiness, services and more, Emily co-founded The Arrow Agency to challenge cookie-cutter approaches and deliver client-first results. Specialising in digital strategy, automation, and lead funnels, she combines practical insight with innovation to create smarter campaigns that drive sustainable growth.Connect with Emily: linkedin.com/in/emily-williams-66ab3b86/TIMELINE 5:30 Why builders feel like marketing is a waste of money12:45 The platforms that actually generate quality leads20:10 What counts as a real lead (and why a pageview isn't it)28:30 How to spot red flags when choosing a marketing agency36:00 What to expect when you start working with Arrow Agency39:00 Setting realistic expectations for leads, contracts & ROILINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders

In this episode, we speak with Nina Marczell, Senior Vice President of Industrial Sales & Marketing for Fuels & Feedstock at OMV, who shares how the integrated energy company is leading sustainable aviation fuel development from early production to commercial scale across Europe.Marczell discusses:OMV's early-mover advantage, launching SAF production at their Austrian refinery in 2022 – well ahead of EU mandates – starting with 2,000 tonnes through co-processing and scaling to 4,000 tonnes.Europe's first major standalone SAF facility in Romania, featuring 250,000 tonnes annual capacity for SAF and renewable diesel, uniquely integrated with green hydrogen plants that serve both as feedstock and to decarbonise OMV's own refinery operations.Strategic partnerships including groundbreaking collaboration with Airbus on feedstock acceleration, book-and-claim system development, and joint European market advocacy, plus an innovative SAF certificate programme with Microsoft.Why SAF should be considered a premium product with distinct environmental attributes rather than pursuing cost parity with conventional jet fuel.Critical challenges with EU RefuelEU mandate implementation, particularly the steep jumps from 2% to 6% to 20% SAF requirements.OMV's ambitious target to produce up to 1.5 million tonnes of renewable fuels annually by 2030.If you LOVED this episode, you'll also love the conversation we had with Etosha Cave, Co-Founder and Chief Science Officer of Twelve. Check it out here. Learn more about the startups, strategists, and sceptics working to close the gap between growth and green ambition in our new book ‘Sustainability in the Air: Volume Two'. Click here to learn more.Feel free to reach out via email to podcast@simpliflying.com. For more content on sustainable aviation, visit our website green.simpliflying.com and join the movement. It's about time.Links & more:New book: Sustainability in the Air, Vol Two - SimpliFlyingSustainable Aviation Fuel - OMVAustria's OMV signs deals to supply almost one million tonnes of SAF to Lufthansa Group and Ryanair – GreenAir News OMV adds new processing plant at Schwechat refinery - Oil & Gas Journal OMV Petrom approves renewable fuels plant for Petrobrazi refinery - Oil & Gas JournalAirbus, OMV announce SAF collaboration to reduce carbon - Airport Technology OMV and Microsoft accelerate decarbonization of corporate air travel and its supply chain logistics - OMV 

In this first episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins reveals why active listening is the foundation of selling with confidence. Selling isn't about pushing products—it's about understanding why people buy and building genuine connections. Sally shares how to ask open-ended questions, use the “tell me more” technique, paraphrase to build trust, and stay fully present without judgment. By mastering the art of active listening, you'll uncover your customer's true needs, strengthen relationships, and confidently tailor your solutions—without ever feeling pushy, salesy, or gross. Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

There is a very ominous reality going on as President Trump seeks to reshape the U.S. media more to his liking and it all sounds familiar. This is the Business News Headlines for Thursday the 18th day of September, thanks for listening. In other news the Trump Administration turns to the Supreme Court to outs Fed Governor Lisa Cook. All must be forgiven? Hyundai Motor Group on Thursday confirmed it is going forward with previously announced plans to expand its Georgia plant after that ICE raid. The number of businesses filing for bankruptcy protection has grown and they all share some common reasons why. The closing of Wahlburger's, the popular burger chain is real and we'll share why. In other retail news Petco is closing more than 2 dozen stores. We'll have the numbers from the Wall Street Report and tough finding a job in this environment? The experts say it's not your fault and give some advice.  Let's go!  Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

Learn more about Choose Co hereA Spotlight Series Interview: This week, Stephanie Klimov sits down with Lizzie Middleman, Associate Publisher and Director of Marketing at Choose Co, to talk about the return and impact of Choose Your Own Adventure books. Middleman shares how the series—originally published from the late '70s through the '90s—has been revived with reissues and brand-new stories that resonate with kids, nostalgic adults, and reluctant readers alike. She talks about the books' unique branching narratives, their influence on video game storytelling, and how Choose Co balances classic retro editions with modern, kid-friendly designs. The discussion also covers PAX appearances, the challenges of editing nonlinear stories, and exciting upcoming releases like The Cave of Time, The Mystery of Chimney Rock, and new titles aimed at younger readers—all reinforcing Choose Co's mission to make reading interactive, accessible, and fun for every generation.This and more on this Boss Rush Network Spotlight Series Interview! Follow our Guest: Lizzie Middleman, Associate Publisher and Director of Marketing at Choose Co. Follow our Host:⁠⁠⁠⁠Stephanie Klimov⁠⁠⁠⁠, VP of Media and Independent Developer Relations at ⁠⁠⁠⁠Boss Rush Network⁠⁠⁠Join the Boss Rush Community: Join the ⁠⁠⁠⁠Boss Rush Network Community Discord⁠⁠⁠⁠Follow Boss Rush Network: Follow Boss Rush Network on ⁠⁠⁠⁠⁠X/Twitter⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Bluesky⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠Support Boss Rush Network:Support Boss Rush on ⁠⁠⁠⁠Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and buy merch on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Store.⁠⁠⁠⁠ Subscribe to ⁠⁠⁠⁠Boss Rush on YouTube⁠⁠⁠⁠ and visit our ⁠⁠⁠⁠website at BossRush.net⁠⁠⁠⁠ for more great content.Thank you for your Support!Thank you for watching or listening to The Boss Rush Podcast. If you're watching this ⁠⁠⁠episode on YouTube⁠⁠⁠, hit the Subscribe button, Like the video, and hit the notification bell so you don't miss an episode! If you're listening on ⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠ or ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, consider leaving us a rating and a review as it helps with discoverability and growth. ⁠⁠⁠Support Boss Rush on Patreon⁠⁠⁠ for exclusive content, early access and audio versions of shows, become a Patreon Producer, and more. Visit our website for all of our content including ⁠⁠⁠reviews⁠⁠⁠, ⁠⁠⁠news⁠⁠⁠, ⁠⁠⁠daily Boss Rush Banter⁠⁠⁠ discussion topics, ⁠⁠⁠listicles⁠⁠⁠, ⁠⁠⁠features⁠⁠⁠, and more. However you support us, it means so much to us. Thank you for your continued support of the Boss Rush Podcast and the ⁠⁠⁠Boss Rush Network⁠⁠⁠.