Podcast appearances and mentions of tracy hayes

Is your brokerage truly giving you freedom, flexibility, and financial growth? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes with Kimberly L. Waterhouse, Veteran USMC. Kimberly shares how her journey from the United States Marine Corps to Jacksonville real estate has been a masterclass in reinvention. With a rich background in media, marketing, and business leadership, Kimberly brings more than just property expertise—she brings people-first values, military grit, and a deep understanding of Jacksonville's evolving communities. Kimberly dives deep into the nuances of VA loans, new construction challenges, and the power of truly knowing your client. From advocating for veteran homebuyers to spearheading relocation success stories, Kimberly's authenticity and dedication shine. Whether you're a new agent, seasoned pro, or simply passionate about purpose-driven business, this episode will leave you energized and informed. Loved Kimberly's story? Share this episode with a veteran, aspiring agent, or someone relocating to Jacksonville!   Highlights: 00:00 – 13:59 Starting Strong: Military Roots and Real Estate Beginnings Kimberly's Marine Corps experience and discipline Transition from military to business world Lessons from Camp Pendleton Embracing military values in real estate Starting with Berkshire Hathaway 14:00 – 25:59 VA Loans Demystified Why many veterans don't use their VA benefits Key misconceptions about VA loans How VA loans compare to other options Educating sellers about VA buyers Leveraging VA loan assumptions 26:00 – 38:59 The Power of Pre-Listing Inspections Importance in today's insurance market Real examples of inspection deal-breakers How it builds trust with buyers Avoiding renegotiation pitfalls Saving time and money upfront 39:00 – 50:59 Homeownership Journeys: Personal and Professional Kimberly's first-time homebuyer story Budgeting, planning, and long-term vision Unexpected life changes and real estate impact The rise of single women homeowners Using her journey to guide clients 51:00 – 1:04:59 New Construction: Expect the Unexpected Why new builds still need inspections Issues with builders during high-demand years Being a client advocate during construction Virtual check-ins and milestone walkthroughs Learning to speak up for the buyer 1:05:00 – 1:22:31 Market Trends and Local Expertise Navigating Florida's competitive housing market The impact of interest rates and inventory shifts Balancing seller concessions and buyer needs Strategic marketing and community presence Staying ahead with local knowledge Conclusion   Quotes:  “You learn so much about yourself when you're out in the field, digging your own latrine and pitching your own shelter.” – Kimberly L. Waterhouse, Veteran USMC  “Just because you're a veteran doesn't mean you can't still benefit—VA loans are powerful and underutilized.” – Kimberly L. Waterhouse, Veteran USMC “I shine in openness and conversation—there's no substitute for showing up and listening.” – Kimberly L. Waterhouse, Veteran USMC  “It's not about the technology; it's about using it to give you more time for the human connection." – Kimberly L. Waterhouse, Veteran USMC   To contact Kimberly L. Waterhouse, learn more about their business, and make them a part of your network, make sure to follow them on Website, Twitter, Instagram, and Facebook.   Connect with Kimberly L. Waterhouse, Veteran USMC! Website: https://www.realestatenefl.com Twitter (X): https://twitter.com/@reconnectornefl Instagram: https://www.instagram.com/realestatenorthflorida/ Facebook: https://www.facebook.com/klwaterhouse   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #VeteranRealtor #MarineCorpsToRealtor #VALoanExpert #JacksonvilleRealEstate #MilitaryRelocation #WomenInRealEstate #NewConstructionTips #HomeBuyingJourney #AIInRealEstate #KimberlyWaterhouse #BHHSFloridaNetwork #RelocationSpecialist #RealEstateTraining #RealtorLife #LeadershipInRealEstate #SpringfieldLiving #SupportOurVets #RealEstatePodcast #DigitalMarketingForAgents

Is your brokerage truly giving you freedom, flexibility, and financial growth? In this episode of the Real Estate Excellence Podcast, Tracy Hayes dives into the dynamic world of REAL Brokerage with guests Gigi Urbanski and Mike Rolewicz. Together, they explore how REAL is disrupting the traditional brokerage model by focusing on scalable support, tech-driven efficiency, and multiple income streams. From streamlined operations to a thriving agent community, REAL positions itself not as a destination, but a vehicle to entrepreneurial success. The conversation uncovers how REAL's powerful tech stack, AI tools like Leo Copilot, and agent-driven training platforms are empowering agents at all levels. Whether you're a new agent looking for structure or a seasoned professional craving freedom and ownership, REAL's transparent model offers simplicity, equity, and genuine collaboration that inspires agents to not only succeed but to build wealth with purpose. Ready to break away from the ordinary?   Highlights: 00:00 – 04:17 Introduction and REAL's Positioning REAL as a platform versus destination Movement-based culture and branding Sneaker culture and dress code ChatGPT used for show prep REAL's buzz compared to LPT 04:17 – 10:50 Tech Stack and Broker Efficiency App-based tools and transaction management Broker support through Leo and real-time calls Transparent commission preview and compliance AI Wallet integration and Visa payouts REAL's scalability in tech and communication 10:50 – 19:54 Community, Culture and Plug-in Potential Education via peer-contributed modules Local masterminds and “come as you are” vibe Relevant agents as trainers Personal stories of switching from other brokerages Adapting to solo, team, or boutique styles 19:54 – 35:21 Business Tools, Financial Planning and ROI Capping, post-cap structure, and stock incentives Integrated budgeting with accountability calls REAL-built one-page business plans Tools for boutique or indie brokers Ease of use and agent empowerment 35:21 – 44:14 Revenue Streams and Support Systems Breakdown of split models and fees REAL Academy and Elite Agent program Referral ecosystem and organic recruiting Agent wins and mentorship stories Collaboration without hard pitching 44:14 – 01:14:26 Leadership, Masterminds, and Events Coffee meetings and spontaneous conversions Mastermind access (Women of Real, Social Media Leaders) Eric Hatch's free coaching sessions RealX events and open-door policy Cross-brokerage collaboration and local engagement Conclusion   Quotes: "REAL is not the destination—it's the vehicle." – Mike Rolewicz "We're going to be doing this with or without you—it'd just be cool if you were with us." – Mike Rolewicz "You're with REAL, you don't have to wear heels anymore." – Gigi Urbanski "Agents aren't looking for another meeting, they're looking for a community." – Gigi Urbanski   To contact Angela “Gigi” Urbanski and Mike Rolewicz, learn more about their business, and make them a part of your network, make sure to follow them on Website, Instagram, Facebook, YouTube, and LinkedIn.   Connect with Angela “Gigi” Urbanski! Website: https://angelaurbanski.exprealty.com Instagram: https://www.instagram.com/gigiofjax/ Facebook: https://www.facebook.com/GiGiofJAXHomeSquad/ YouTube: https://www.youtube.com/channel/UCdor_3bwxhJ3HQ8dEU7iYag LinkedIn: https://www.linkedin.com/in/gigiyourhomegirl/   Connect with Mike Rolewicz! Website: https://www.904homeguide.com Instagram: https://www.instagram.com/904homeguide/ Facebook: https://www.facebook.com/904homeguide/ YouTube: https://www.youtube.com/@mikerolewicz904homeguide LinkedIn: https://www.linkedin.com/in/mike-rolewicz-b37135b   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealBrokerage #RealEstateTech #AgentTools #BrokerageDisruption #StockAwards #RealEstateLife #CloudBrokerage #RealEstateMovement #RealTalk #RealAgents #RealResults #LeoCopilot #RealEstateCommunity #TeamLeaderLife #OpenHouseTips #LuxuryRealEstate #WomenInRealEstate #FinancialFreedom #AIinRealEstate #RealtorLife

What drives a couple to leave corporate careers to transform real estate for their community? In this episode of the Real Estate Excellence Podcast, Tracy Hayes interviews Jessica Mendez and Joel Gonzalez, the dynamic duo behind the Real 4 Jax team with Rise Realty Advisors. Originally from Venezuela, Jessica and Joel share their inspiring journey from adapting to life in the U.S. to becoming one of the most trusted real estate teams serving Jacksonville's Hispanic community. Their mission? To help families build generational wealth through homeownership, using a personalized and bilingual approach that fills in crucial cultural and language gaps for their clients. Jessica's natural people skills and Joel's corporate background merged perfectly when they realized the immense opportunity and need for real estate professionals who truly understand and serve the Spanish-speaking market. Together, they're educating clients, navigating financial systems, and building lasting relationships that stretch far beyond the closing table. From community involvement to leveraging social media and education, their impact is both practical and deeply personal. If you're ready to serve your community with passion or looking to own your future with confidence, this episode will inspire you to take that leap!   Highlights: 00:00 - 10:15 Community Roots and Cultural Impact Deep ties with Jacksonville's Hispanic community Embracing support through presence and purchases From Venezuela to Miami, Georgia, and Jacksonville First impressions of American homeownership Real estate as a pathway to generational wealth 10:16 - 22:00 Navigating Cultural Barriers in Homeownership Credit myths and distrust in financial systems Lending challenges: cash buyers and untraceable income Educational gaps for first-time buyers Real-world lending stories and frustrations Helping immigrants understand financial requirements 22:01 - 35:00 From Corporate to Client-First Real Estate Joel's transition from industrial engineering to real estate Jessica's spark for real estate through helping others Building a business with family and flexibility Supporting each other's careers through synergy Early hurdles and overcoming language and cultural bias 35:01 - 47:30 Service With Heart Going the Extra Mile Treating every client like a long-term partner Examples of cleaning, staging, and trimming trees Refusing to delegate home prep to others Focus on community-based content and video marketing Real estate as more than sales—it's relationship work 47:31 - 01:01:00 Education, Marketing and Staying Top-of-Mind Hosting educational seminars and classes Using newsletters and social media for outreach Building lifelong relationships with clients Staying connected through community invites Proactive inspection advice and long-term planning 01:01:01 - 01:23:43 Mindset, Grit and the Power of Purpose Real estate as a calling and personal mission Playing the long game over short-term gains Transforming skepticism into motivation The emotional impact of helping families succeed Serving with integrity, resilience, and empathy Conclusion   Quotes: "We came here to grind. To do the best we can to achieve that American dream." – Joel Gonzalez "I always tell them: this is not the end. This is just the beginning." – Jessica Mendez "Real estate is not about transactions. It's about relationships." – Joel Gonzalez "If you don't know me, you don't know anybody!" – Jessica Mendez   To contact Joel and Jessica Mendez, learn more about his business, and make them a part of your network, make sure to follow him on Instagram and Website.   Connect with Jessica Mendez and Joel Mendez! Website: https://real4jax.com Instagram: https://www.instagram.com/jessicamendezrealtor?igsh=bGZmaTIxemZoc2V3   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #GenerationalWealth #HispanicCommunity #JacksonvilleRealEstate #Real4Jax #BilingualAgents #VenezuelanImmigrants #HomeownershipMatters #LatinoRealEstate #RISERealty #RealEstateSuccess #TopAgentsFL #SpanishSpeakingRealtor #RealEstateWithHeart #RealEstateJourney #AmericanDream #RealEstateMotivation #RealEstatePodcast #FromVenezuelaToJax #ServingWithExcellence

Can you build a billion-dollar brokerage by saying “no” more than you say “yes”? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Corey Hasting. Corey opened his first Engel & Völkers shop in Jacksonville Beach on April 30, 2018. Since then, Corey has opened 3 additional shops located in Amelia Island, the Beaches Town Center and St. Johns Florida. Since opening Corey has recruited over 80 top producing advisors who should sell more than $700,000,000 in volume and over 1500 transactions in 2021. Corey has been awarded countless awards since opening the Jacksonville franchise including being a member of the class of 2020 for the prestigious 40 under 40 list by the Jacksonville Business Journal and in 2021, Engel & Völkers Jacksonville, under Corey's leadership was awarded the 12th fastest growing company in Northeast Florida and the #1 fastest growing Real Estate brokerage by the Jacksonville Business Journal. Corey fosters a high-performance culture, the non-negotiables he upholds in agent recruitment, and how technology—especially AI—is being used to empower advisors. From managing listings that linger to creating scalable systems that support both agent growth and work-life balance, Corey offers a masterclass in leadership and vision in modern real estate. If you're a broker, team lead, or top producer stuck at a ceiling—this episode is your breakthrough.   Highlights: 00:00–12:13 Building the Foundation & Elite Brokerage Culture Corey's leadership values: humility, curiosity, and discipline From D1 athlete to award-winning broker Reaching just under $1B in sales with 136 advisors Engel & Völkers' reputation in luxury and international markets Establishing high standards for culture, production, and full-time commitment 12:14–25:47 Market Dynamics, Pricing Challenges & Seller Education Shifts in market behavior and seller psychology Empowering agents with data-driven listing conversations Cash buyers regaining leverage post-COVID Listing strategy adjustments in high-supply neighborhoods Creating structure and confidence around value and negotiation 25:48–38:59 Elevating Agent Performance Through Systems & Support Transitioning agents from $6M–$15M with backend support Exclusive in-house marketing and TC team models Time-saving tools that boost daily productivity High agent engagement in training and meetings 89% of agents grow production in 6 months 39:00–50:52 Culture-Driven Recruiting & Strategic Growth Vetting for cultural fit before adding new agents Turning down high-volume producers to preserve standards Competing through support and service—not splits Reinvesting profits into systems over headcount Organic team growth via pride and internal referrals 50:53–01:03:59 Leadership Evolution, Vision & Self-Discipline Lessons from launching a brokerage at 27 Milestones to $300M, $500M, and the $1B target Balancing ambition with appreciation for the journey Vulnerability and personal growth as a founder Mental discipline from sports background applied to real estate 01:04:00–01:13:31 Tactical Advice for Brokers & Long-Term Impact Mastering recruiting, value proposition, and vision setting Full-service vs. capping model decisions Why enjoying the wins matters more than just chasing them Redefining success as impact, not income How broker support creates ripple effects across agent careers Conclusion   Quotes:  “Technology is useless if you don't know how to use it or where to find it.” - Corey Hasting “If you're not using some sort of AI, you're falling behind pretty quickly.” - Corey Hasting  “Not every business is good business—sometimes you have to say no.” - Corey Hasting  “People buy people before they buy product—this is a customer service industry first.” - Corey Hasting   To contact Corey Hasting, learn more about his business, and make them a part of your network, make sure to follow him on Instagram, Facebook, and LinkedIn.   Connect with Corey Hasting! Instagram: https://www.instagram.com/corey_hasting Facebook: https://www.facebook.com/corey.hasting.3 LinkedIn: https://www.linkedin.com/in/chasting/   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #CoreyHastings #EngelVolkers #LuxuryRealEstate #JacksonvilleRealEstate #BrokerLeadership #RealEstateTech #AIInRealEstate #TopProducerMindset #RealEstatePodcast #BrokerageSuccess #RealTrends #RealEstateRecruiting #RealEstateStrategy #MarketMastery #ListingTips #RealEstateCulture #TopAgentSupport #BrokerTips #TeamGrowth

What if your next dream home could find you — using just your words? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Lyman Starmer, the CEO and founder of Deli, a revolutionary AI-powered real estate search tool. Lyman dives deep into how natural language processing is transforming the home-buying experience for both agents and consumers. No more rigid dropdown menus — now, users can simply tell the AI what they're looking for and receive intelligent, hyper-personalized listings. From his early work with digital infrastructure in 55+ communities to creating a widget that reimagines how buyers and renters search online, Lyman takes us behind the scenes on how Deli evolved. He also unpacks how AI-generated property summaries and real-time lead capture can level up agent workflows and site engagement. Deli isn't just enhancing search — it's changing the game entirely. Ready to bring AI to your real estate site in just 5 minutes?   Highlights 00:00 - 06:40 Origins of Peer Life and Digital Infrastructure Launching Peer Life Inspired by Disney's tech Filling digital gaps in communities Data sharing with real estate portals APIs for real estate insights 06:39 - 13:20 Creating the Unify Score Widget Widget concept explained Prioritizing lifestyle needs Integration with search sites Data-driven property matching Agent reactions to the tool 13:19 - 21:40 How DELI Was Born Brainstorming over coffee Rise of natural language search IDX vs AI-based tools Teaching AI to understand intent Handling messy MLS data 21:41 - 31:20 Deli Sense and Smart Listings AI-ready data platform Custom listing pages Matching photos to features Personalized content for SEO Using AI to write better listings 31:21 - 42:20 Real-World Agent Use and Feedback Broker feedback Lead tracking and drip campaigns Feature requests from users Promoting listings with Deli Instant integration setup 42:21 – 1:03:35 Deli's Vision and the Future of Search AI-first search experiences Competing with portals Learning from user behavior Teaching local real estate terms Expansion into more MLS areas Conclusion   Quotes: “People want to describe their dream home, not just pick from checkboxes.” - Lyman Starmer “AI understands when you say ‘near the beach'—but only after you teach it what that means.” - Lyman Starmer “The future of real estate search is one-click. You ask, and the right home appears.” - Lyman Starmer “We're training AI to not just find homes, but to make sense of your context and lifestyle.” - Lyman Starmer   To contact Lyman Starmer, learn more about his business, and make them a part of your network, make sure to follow him on Website, Twitter (X), Instagram, YouTube, and LinkedIn.   Connect with Lyman Starmer! Website: https://usedeli.com Twitter (X): https://x.com/ls_writes1 Instagram: https://www.instagram.com/deli.re YouTube: https://www.youtube.com/@usedeli LinkedIn: https://www.linkedin.com/in/lymanstarmer/   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #AIInRealEstate #NaturalLanguageSearch #HomeBuyingTech #RealtorTools #RealEstateInnovation #DigitalTransformation #ChatGPTForRealEstate #MLSData #RealtorMarketing #RealEstateWidget #IDXAlternative #AIDrivenSearch #LeadCapture #AIListingDescriptions #HomeSearchSimplified #RealtorSEO #PerplexityAI #FutureOfSearch #DeliRealEstate  

How far can grit, gratitude, and gumption take you in real estate? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with sits down with Lindsay and Matt Parham — a dynamic husband-and-wife real estate duo shaking up the market in Palatka, Florida. From humble beginnings and multiple jobs to top-producing agents, Lindsay and Matt share their gritty, heartfelt journey into real estate and how they're changing lives, one home at a time. The Parhams open up about everything from their deep roots in Northeast Florida to mastering mobile home sales, growing a business together, and embracing the ups and downs of entrepreneurship. Lindsay, a former waitress and single mom, found her calling in real estate with the help of family, consistency, and a passion for helping others. Matt, an electrical systems pro and fishing enthusiast, brought leadership and tactical skills into the business, helping them thrive. This episode is packed with real talk, humor, and powerful lessons on resilience, legacy, and loving what you do. Lindsey received her real estate license and moved with her MIL to Century 21 and she became a Momentum agent and her world opened up. Matt have tried large corporations such as Northrop Grumman but have found that as her family has developed it becomes increasingly hard to conform to a lot of the corporate models. This is where he decided to join her wife in real estate and finally become an entrepreneur himself. Ready to get inspired? Listen now and learn how passion, partnership, and persistence can build more than just houses — they build legacies!   Highlights 00:00–07:20 The Real Estate Power Couple Introduction Introduction of Matt and Lindsay Parham Their unique strengths and complementary skills Real estate market opportunities in Northeast Florida Use of AI tools like ChatGPT for productivity Leveraging tech in real estate listings and marketing 07:20–17:40 Mobile Homes and Personal Journeys Nuances of mobile home lending and HUD requirements Challenges with out-of-state buyers and unfamiliar lenders Matt's background in electronics and marine work Lindsay's early life, motherhood, and career shift Real estate as a path forward after personal struggles 17:40–28:36 From Service Work to Real Estate Passion Lindsay's transition from waitressing to real estate Starting at Century 21 and moving to Momentum Realty Early learning curves and the importance of mentorship Door knocking success story and building confidence Discovering fulfillment through client transformation 28:36–42:40 Doing the Work Others Won't Hands-on approach to helping clients close deals Repairing homes personally to save transactions Veterans and families supported into safe housing Building lasting relationships through action Embracing the gritty side of the business 42:40–57:56 Marketing, Branding, and Business Building Social media storytelling to connect with prospects Hosting events and creating memorable experiences Farming and mailer strategies for consistent exposure Importance of professional lender relationships Delegating, scaling, and planning for growth 57:56–01:27:18 Vision, Teamwork, and What's Next The Momentum Realty culture and peer mentorship Creating systems and planning long-term goals Balancing family and business vision Staying rooted in service and consistency Aspirations for future real estate development Conclusion   Quotes: “I never dreamed real estate would turn into something I'd be so passionate about. It started as something to do — now it's who I am.” – Lindsey Parham “There's no greater sense of independence than being offshore on a boat by yourself — and that's the same independence we found building our real estate business.” – Matthew Parham “Helping someone go from sleeping in their car to owning a home — that's what real estate is about for me. It's not just sales, it's impact.” – Lindsey Parham “This business is 100% about relationships. You can't do it alone, and if you don't build your network, you will fail.” – Matthew Parham   To contact Lindsey and Matt Parham, learn more about their business, and make them a part of your network, make sure to follow them on Instagram, Facebook, and YouTube.   Connect with Lindsey and Matt Parham! Instagram: https://www.instagram.com/lindseykay1129 Facebook: https://www.facebook.com/profile.php?id=100075920395616 YouTube: https://www.youtube.com/@ParhamTeamFlRealtors   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstatePodcast #GritAndGrowth #PalatkaHomes #AffordableHousing #VeteranHousing #RealEstateCouple #MomentumRealty #HelpingOthers #FloridaHomes #NortheastFlorida #MobileHomes #HomeOwnership #RealEstateSuccess #LegacyBuilders #HomeBuyingJourney #HouseHustle #RealTalkRealEstate #SmallTownBigImpact #PropertyPros #AgentLife

What if your teenage curiosity could lead to generational wealth? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Gelkys Delgado has been fascinated by real estate for as long as she can remember. After she met her husband, who shared her passion for investing. He had experience flipping homes, she got her real estate license, and focused on finding deals. What started as a way to save on commissions turned into a business— she loved helping others build wealth through real estate. Over the years, they completed countless flips and built a strong rental portfolio, creating the cash flow to cover their expenses. That freedom lets them focus on what matters—personal growth, family, traveling, and making memories. For her, real estate isn't just about money; it's about time and that's the real wealth. Gelkys breaks down her journey into flipping, wholesaling, and holding properties for long-term gains. She opens up about her biggest lessons, including dealing with contractors, avoiding money pits, and choosing cost-effective upgrades that attract renters and buyers. Her story is a masterclass in resilience, strategy, and turning passion into profit—all while uplifting others on their path to financial freedom. Don't just dream—build your real estate empire today!   Highlights 00:00 – 04:39 Always Shopping the Market ·        Nationwide investment focus ·        Building a 13-year real estate network ·        Investor advisory & deal scouting ·        South Florida roots and early curiosity ·        From Hialeah to multi-market hustle   04:40 – 08:19 Early Curiosity & Starting Out Young ·        Real estate fascination at 14 ·        Dreaming big with empty lots ·        Working at a title company at 16 ·        Inspired by investor success ·        First exposure to big deals 08:20 – 17:59 First Deals & Wholesaling by Accident ·        Door-knocking in pre-foreclosures ·        Learning on the job ·        Selling leads for $500 ·        Building confidence in chaos ·        Creative problem-solving begins 18:00 – 24:39 From Broke to Financial Freedom ·        Buying first property at 23 ·        Moving to New York & renting for cash flow ·        Meeting her husband & shared hustle ·        Starting flips with limited capital ·        Evolving from investor to agent 24:40 – 35:18 Money Pits & Contractor Challenges ·        The nightmare Virginia Gardens flip ·        Mold, foundation issues, and lessons ·        Buying sight-unseen in Georgia while pregnant ·        Navigating foreclosure auctions ·        Managing family contractors 35:19 – 01:17:17 Mentorship, Brokerage, and Mindset for New Agents ·        Choosing the right broker (George at RESF) ·        What new agents should ask in interviews ·        The power of belief and consistency ·        Importance of leadership in brokerages ·        Building vision and business discipline ·        Conclusion   Quotes:  “I was wholesaling before I even knew what wholesaling was.” – Gelkys Delgado  “Real estate has given me the lifestyle I always dreamed of.” – Gelkys Delgado  “You've got to be there every day—time is money in a flip.” – Gelkys Delgado  “It's not about the rate, it's about the right property—marry the house, date the rate.” – Gelkys Delgado   To contact Gelkys Delgado, learn more about her business, and make her a part of your network, make sure to follow her Instagram.   Connect with Gelkys Delgado! Instagram: https://www.instagram.com/gelkyslovesrealestate/   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #GelkysDelgado #MiamiRealEstate #FlippingHouses #RealEstatePodcast #Wholesaling #FinancialFreedom #WomenInRealEstate #HouseFlipping #RealEstateInvesting #FloridaMarket #RealEstateMentor #PropertyInvestor #CashFlow #RentalProperties #TurnkeyInvesting #FixAndFlip #RealEstateTips #AgentLife #MarketInsights

Can effective property management truly be the secret to real estate success? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Cindy Browning. Born and raised in Jacksonville, Cindy Browning entered the real estate world in 2013 with a passion for helping people in tough situations. She founded Mac Home Development, turning distressed properties into beautiful homes, focusing on both homeowners and neighborhood revitalization. Cindy transitioned into property management, becoming CEO of Round Table Realty Property Management. Committed to putting people before property, she's dedicated to elevating the industry and improving the customer experience. As CEO and mom, Cindy reveals how her past in house flipping informs her sharp eye for rental potential and repair cost forecasting, giving investors a competitive edge. But her real magic? A relentless focus on communication, transparency, and systemized operations that bring peace of mind to both tenants and landlords. Her systems-based mindset — complete with weekly team meetings and detailed workflows — is a masterclass in leadership and scaling with integrity. Are you a real estate agent, investor, or aspiring property manager? Take notes from Cindy's playbook and step up your game!   Highlights 00:00 – 14:29 Cindy's Origin Story & Early Real Estate Journey From teen mom to real estate assistant in Jacksonville Shift from sports marketing dreams to flipping homes Launching Mac Home Development after learning the ropes Discovering the importance of being in the right brokerage Creating value by helping investors flip and buy smart 14:30 – 30:58 Systems, Communication & Operational Excellence Taking over Round Table Property Management Immediate changes: communication and transparency Software automation and workflow creation Weekly team meetings to optimize process Real-time updates for owners and tenants 30:59 – 44:21 Maintenance, Inspections & Vendor Loyalty Building trusted vendor relationships from scratch Creating roles like maintenance coordinator Preventative inspections done three times a year Paying vendors weekly to earn their loyalty Eliminating repair markups to build owner trust 44:22 – 57:56 Tenant Placement, Screening & Referral Network Workflow for tenant placement from listing to move-in Credit, income, background checks, and HUD compliance Emotional support animals, pets, and HOA rules 20% referral fee program for agents (tracked handoffs) Commitment to giving leads back to referring agents 57:57 – 1:07:34 Evictions, Legal Boundaries & Red Flags Identifying early signs of problematic tenants Navigating eviction processes with empathy Legal options for back-charging tenants Supporting landlords with documentation Real-world case of a $12,000 damage settlement 1:07:35 – 1:15:38 Pitch, Longevity & Landlord Support Cindy's elevator pitch to landlords and agents How long-term thinking drives property ROI Avoiding insurance claims through proactive care Round Table's “always make it right” mindset Why communication is her company's superpower Conclusion   Quotes:  “We may mess up, we may miss something, but we are always going to make it right.” – Cindy Browning  “Communication is everything — people just want to be heard.” – Cindy Browning  “I don't like conflict, so my systems are built to minimize it.” – Cindy Browning  “Cheaper is not always better — we don't upcharge for repairs because trust is worth more.”  – Cindy Browning   To contact Cindy Browning, learn more about her business, and make her a part of your network, make sure to follow her on her Website.   Connect with Cindy Browning! Website: https://www.rtrpm.com   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #PropertyManagement #RealEstateExcellence #WomenInRealEstate #CindyBrowning #JacksonvilleRealEstate #HomeFlipping #InvestmentProperties #LandlordLife #TenantCare #RoundTableRealty #PropertyManagerTips #RealEstatePodcast #EmpathyInBusiness #RealEstateInvesting #SystemThinking #RealEstateLeadership #PassiveIncome #MaintenanceMatters #SmartLandlords #RentalInspections

What transferable skills from your past career could make you a top performer in real estate? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Veronica Wilen. Veronica was recently recognized as one of the Top 500 Agents by Jacksonville Real Producers 2025, Veronica Wilen is a powerhouse in Northeast Florida's real estate market. With over 70 successful transactions and more than $65 million in sales volume, she specializes in residential single-family homes, helping buyers—especially those relocating from out of state—find their dream homes in Ponte Vedra, St. Johns County, and beyond. A Nocatee Certified Agent and resident since 2016, Veronica has an insider's perspective on what makes Nocatee stand out among Florida's top master-planned communities. While she sells throughout Northeast Florida, 80% of her listings are in Nocatee, making her an invaluable resource for both buyers and sellers looking to navigate this sought-after community. Veronica also dives deep into the importance of preparation, communication, and staging when working with clients.  Whether you're a new agent or an experienced one looking to elevate your game, her insights on professionalism, strategy, and continuous learning will inspire you to refine your craft.   Highlights 00:00 - 12:49 Veronica's Journey to Real Estate Success Born in Kazakhstan and raised in Germany before moving to the U.S. Family history and the decision to relocate from the Soviet Union to Germany Transitioning from psychology to finance and later into real estate Moving to Florida as an au pair and pursuing an MBA Challenges and rewards of building a real estate career from the ground up 12:50 - 28:30 Applying Project Management to Real Estate How project management skills translate into real estate success Why communication is 95% of a project manager's role Preparing for client interactions with a structured and professional approach Using data-driven strategies to help clients make informed decisions How organization and discipline build client trust and improve transactions 28:31 - 36:45 Choosing the Right Brokerage for Growth Veronica's experience moving through different brokerages The importance of mentorship and a strong support system Why Engel & Völkers First Coast was the perfect fit for her The value of high-level collaboration with experienced agents How technology and training contribute to professional development 36:46 - 50:57 The Power of Staging and Presentation The impact of staging on faster and higher-value home sales The psychology behind buyer perception and first impressions Working with professional stagers vs. DIY staging solutions Virtual staging as an alternative when budgets are tight Small but impactful changes that make a home more marketable 50:58 - 01:10:45 Mastering Client Relationships and Negotiation The importance of follow-ups and staying present with clients Turning potential buyers into long-term, repeat clients The impact of having a strong CRM system for client management Navigating difficult client situations with psychology and empathy Why real estate is more than a transaction—it's about people's lives 01:10:46 - 01:14:48 Overcoming Challenges and Staying Consistent The emotional rollercoaster of lost deals and lessons learned Why follow-up speed and urgency can make or break a transaction How a business mindset elevates an agent's success The role of social media and video content in attracting clients Continuous learning and growth through mentorship and networking Conclusion   Quotes: "Providing value is always very, very important. People will remember what you bring to the table." – Veronica Wilen "Project management and real estate have so much in common—communication, organization, and being prepared are key to success." – Veronica Wilen "Your home is not just a financial transaction—it's where you build memories. Helping people find the right place is incredibly rewarding." – Veronica Wilen   To contact Veronica Wilen, learn more about her business, and make her a part of your network, make sure to follow her on Facebook, Instagram, and Website. Facebook: https://www.facebook.com/veronikini Instagram: https://www.instagram.com/veronicawilenrealtor/ Website: https://veronicawilen.evrealestate.com/   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #RealEstatePodcast #VeronicaWilen #EngelVolkers #TopRealtor #HomeBuying #LuxuryHomes #FloridaRealEstate #RealEstateInvesting #ProjectManagement #SuccessMindset #RealtorLife #HomeSellers #StagingTips #BusinessGrowth #Networking #FollowUp #DreamHome #RealEstateTips #Professionalism #RealtorJourney

What does it take to build a thriving real estate business with family? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with the dynamic mother-daughter real estate duo, Tari Taylor and Kari Francom. Tari, a seasoned real estate professional, started in the industry in 2005 after a career in banking, driven by a passion for helping people. She later founded Premier Homes Realty alongside her husband, Mike, creating a brokerage built on agent empowerment, transparency, and exceptional service. Now, her daughter Kari has joined the business, bringing fresh energy and perspective. Together, they share insights on navigating market shifts, building a sustainable career in real estate, and the importance of ethics, mentorship, and continuous learning. They know that changing real estate markets, rising interest rates, inflation, and economic uncertainty create significant financial difficulty for buyers and sellers to meet their goals.  They work hard to help their clients overcome those difficulties. As an independent brokerage, they can modify our commissions.  For sellers, they will list their home for only 4% total real estate commission.  If they personally bring in the buyer, they will reduce your cost to only 3% commission.  For buyers, they will pay up to 1% of the purchase price towards your closing costs and prepaids, subject to your lender approval. A licensed real estate agent since 2005, (20 years) Tari is a broker associate and has a degree in Paralegal Studies, Broker Price Opinion, a Short Sale and Foreclosure Resource designations. Kari provided staff support for the company while completing her bachelor's degree and obtained her real estate license in 2022. Are you considering a career in real estate? Tari and Kari emphasize the importance of finding the right mentorship and aligning with the right brokerage. If you're a buyer or seller looking for a team that truly puts you first, reach out to Premier Homes Realty today!   Highlights 01:03 - 09:20 Building a Business with Family Tari's transition from banking to real estate in 2005 The founding of Premier Homes Realty and its unique commission model Kari's decision to follow in her mother's footsteps The benefits and challenges of working as a mother-daughter team How passion and work ethic play a role in real estate success 09:21 - 25:25 Navigating Market Shifts & Short Sales The impact of the 2008 market crash on real estate Tari's experience learning short sales and foreclosure processes How helping clients through short sales built long-term relationships Market trends from 2005 to today and how they affect agents Adapting to interest rate fluctuations and inventory changes 25:26 - 38:51 The Key to Success: Ethics, Client Focus & Mentorship Why ethics and transparency are critical in real estate The importance of choosing the right brokerage and mentorship How Tari and Kari conduct their listing presentations Why putting clients first leads to a sustainable career Balancing business goals with genuine care for people 38:52 - 50:12 Mastering Client Interactions & Growing Confidence The importance of communication and negotiation in real estate Kari's growth in confidence through mentorship and experience Handling difficult clients and maintaining professionalism Adapting to different personality types in real estate transactions How body language and engagement reveal client trust 50:13 - 55:00 Building a Brokerage That Supports Agents How Premier Homes Realty provides 100% commission to agents The brokerage's approach to mentoring new and experienced agents Why retention matters more than constant recruiting The importance of having a broker who stays involved in transactions How Premier Homes Realty fosters collaboration and education 55:01 - 01:15:02 Innovation, Technology & The Future of Real Estate Why staying ahead with technology is crucial for real estate success The role of market research and online presence in attracting clients How Premier Homes Realty continues to evolve and adapt The future of real estate teams and mentorship programs Final thoughts on what it takes to build a lasting career in real estate Conclusion   Quotes: “Take care of people, and the money will take care of itself.” – Tari Taylor  “I saw how dedicated my mom was, and I wanted that passion in my own career.” – Kari Francom  “There are so many houses out there—I'm not worried about competition. I believe everyone has their own network and sphere.” – Kari Francom  “You have to think outside the box. Some brokerages keep you in a box, but if you want to grow, you have to break out of it.” – Tari Taylor  “Every transaction is different. Even after 20 years, I'm still learning something new.” – Tari Taylor   To contact Tari Taylor & Kari Francom, learn more about them business, and make them a part of your network, make sure to follow them on Facebook, Instagram, and YouTube. Facebook: https://www.facebook.com/taritaylorrealtor Instagram: https://www.instagram.com/tariandkarikeepingitrealestate/ YouTube: https://www.youtube.com/@premierhomesrealtyfl   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #RealEstatePodcast #MotherDaughterDuo #RealEstateSuccess #PremierHomesRealty #RealEstateMentorship #FirstTimeHomeBuyer #RealtorLife #JacksonvilleRealEstate #HomeBuyingTips #RealEstateInvesting #LuxuryRealEstate #RealEstateMarket #RealtorNetworking #WomenInRealEstate #HomeSellers #HouseHunting #RealEstateStrategies #MortgageTips #DreamHome

How can real estate agents effectively use social media to build their brand and attract clients without feeling overwhelmed? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Sara Gentry, a dynamic real estate agent with a background in social media management. With over a decade of experience in digital marketing and nearly three years of real estate success, Sara shares invaluable insights on how agents can harness the power of social media to grow their business. She discusses the importance of consistency, storytelling, and engagement, highlighting how even new agents can make an impact without spending a fortune on advertising. Sara also reflects on her journey from California to Jacksonville, her transition from social media consulting to real estate, and the lessons she has learned along the way. She and Tracy dive deep into practical social media strategies, including the importance of video content, authenticity, and using analytics to optimize reach. Whether you're new to the business or looking to refine your social media presence, this episode is packed with actionable advice to help you elevate your real estate game. What's the biggest challenge you face with social media marketing? Share your thoughts with us in the comments or on social media!   Highlights 00:00 – 09:31 Sara Gentry's Journey into Real Estate Transitioning from social media manager to real estate agent How marketing experience shaped her real estate career Early challenges in navigating the industry Learning from top agents like Stevie Hahn The role of mentorship in her success 09:32 – 16:59 Social Media Strategies for Real Estate Agents Why social media is essential for realtors today Free marketing vs. traditional advertising methods Engaging storytelling to attract potential buyers The importance of video content in building trust Overcoming the fear of being on camera 17:00 – 27:44 Optimizing Social Media for Maximum Engagement Integrating personal and business social media accounts The difference between Instagram Stories and Grid posts Boosting posts: When it's worth the investment How Facebook targeting helps attract the right audience Understanding social media analytics to improve reach 27:45 – 37:32 Branding and Lead Generation through Social Media Establishing credibility through consistent content Avoiding the “secret agent” syndrome The role of social media in the lead nurturing process Converting social media interactions into real estate clients The power of local and community-based content 37:33 – 47:59 Overcoming Real Estate Challenges Building confidence as a new agent Asking the right questions and finding reliable mentors Handling tough negotiations and objections Dealing with unexpected real estate hurdles The importance of adaptability and creative problem-solving 48:00 – 01:25:07 Real-Life Case Study: A Property Mystery Unraveled Uncovering a seller's septic system misrepresentation Navigating property disclosures and due diligence Working with JEA to resolve billing confusion Managing buyer concerns during contract periods The importance of thorough property inspections Conclusion.   Quotes:  “Don't flood your stories with it. Your stories are to nurture people already following you. Your grid is your public resume.” – Sara Gentry  “You have to show up on video. People want to know who you are before they trust you with a transaction.” – Sara Gentry  “Social media is a free marketing tool, but it's only as effective as the effort you put into it.” – Sara Gentry  “The goal isn't just to sell—it's to stay top-of-mind. Social media keeps you relevant and builds relationships over time.” – Sara Gentry   To contact Sara Gentry, learn more about her business, and make her a part of your network, make sure to follow her on LinkedIn, Instagram, and Website. LinkedIn: https://www.linkedin.com/in/sara-gentry-419410168/ Instagram: https://www.instagram.com/sarajessicag/ Website: https://saragentry.904homeguide.com/   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateMarketing #SocialMediaForRealtors #RealtorBranding #DigitalMarketing #InstagramForRealtors #RealEstateSuccess #MarketingTips #RealtorLife #ContentCreation #BusinessGrowth #SocialMediaTips #JacksonvilleRealEstate #RealEstateCoaching #Entrepreneurship #HomeSelling #LeadGeneration #PersonalBranding #RealEstatePodcast #BusinessMindset #SocialMediaStrategy

How can past experiences in different careers shape and accelerate success in real estate? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Samantha Fisher. Samantha Fisher grew up in Northeast Florida where she received a bachelor's degree in Elementary Education from The University of North Florida.  Early on, Samantha discovered a love for helping others reach their true potential. She spent 17 years teaching Kindergarten where she built amazing relationships with children and families.  Her true passion emerged when she became a realtor – helping others with selling their home or finding their dream home.  She has a charismatic approach to helping others and prides herself on building relationships with her clients, being a good listener, putting her client's needs first, prompt communication and full transparency.  Samantha is passionate about Northeast Florida and is ready to help you with all your real estate needs! Samantha shares how she transitioned from teaching to real estate, the moment that sparked her career change, and the skills she brought with her from the classroom. She discusses the importance of building relationships, mastering market knowledge, and taking immediate action. Whether you're a new agent looking for guidance or a seasoned professional seeking inspiration, Samantha's story is a testament to the power of confidence and hard work in the real estate industry. Enjoyed Samantha's journey? Share this episode with someone considering a career change into real estate!   Highlights 00:00 – 10:44 The Power of Confidence and Taking Action in Real Estate Why confidence is essential for client trust and closing deals. Overcoming self-doubt and projecting authority in the market. The moment Samantha decided to transition from teaching to real estate. Taking immediate action: Enrolling in courses, passing the exam, and getting licensed. How quick execution helped her gain momentum and early success. 10:45 – 15:09 Mastering Market Knowledge and Becoming an Expert Learning comps, property values, and pricing strategies. Understanding neighborhood differences and local market trends. Leveraging MLS and property appraiser tools for in-depth research. Continual education to stay ahead of competitors. The importance of positioning yourself as a market expert. 15:10 – 23:54 Building a Strong Client Base Through Relationships and Networking Using past relationships from teaching to generate leads. Expanding her network through referrals, social media, and community events. The power of word-of-mouth marketing and client trust. Converting rental inquiries into long-term buyers. Staying connected through consistent outreach and client appreciation. 23:55 – 34:14 Leveraging Open Houses and Buyer Engagement Strategies Using open houses to gain experience and build confidence. Learning to handle buyer objections and refine her sales pitch. The impact of hosting consistently and engaging potential clients. Educating buyers on new industry changes, including broker agreements. Adapting to the shifting real estate landscape with transparency and ethics. 34:15 – 39:49 Overcoming Challenges and Handling Difficult Clients Dealing with indecisive sellers and challenging negotiations. How patience and adaptability help navigate tough situations. Managing emotions and expectations in high-stakes transactions. Using humor and resilience to stay motivated. Lessons learned from handling unexpected roadblocks. 39:50 – 01:14:49 Maintaining a 24/7 Real Estate Career While Avoiding Burnout How real estate differs from a traditional 9-to-5 job. Setting boundaries while remaining available for clients. Creating efficient systems for workflow and time management. Converting short-term rentals into long-term investments. The value of client appreciation and maintaining lifelong relationships. Conclusion.   Quotes: "You have to be confident. If you don't believe in what you're saying, neither will your clients." – Samantha Fisher "I knew I needed something more, and I took action right away. That was the difference." – Samantha Fisher "Every transaction is different. You have to be willing to adapt, learn, and problem-solve on the fly." – Samantha Fisher "It's not just about selling houses; it's about relationships. People need to trust you before they work with you." – Samantha Fisher   To contact Samantha Fisher, learn more about her business, and make her a part of your network, make sure to follow her on Website and Instagram. Website: https://pvclubrealty.com/samantha-fisher/ Instagram: https://www.instagram.com/samantha.fisher.realtor/ If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #SamanthaFisher #ConfidenceInRealEstate #NewAgentTips #RealtorLife #MarketMastery #Networking #RealEstateGrit #ClientRelationships #FloridaRealtor #TopProducer #CareerChange #RealEstateMarketing #OpenHouse #SocialMediaForRealtors #SalesStrategies #RealEstateTraining #BuyersAndSellers #RealEstateGrowth #LuxuryRealEstate

How can empathy and relentless determination reshape your approach to overcoming personal and professional challenges? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Veronica Barba, an extraordinary real estate agent from ERA One Team Realty. From her humble beginnings in Moldova under Soviet rule to her thriving career in Jacksonville, Florida, Veronica shares an awe-inspiring story of resilience, adaptability, and passion. Having moved to the U.S. with limited English skills, Veronica turned her challenges into opportunities by embracing a client-focused approach that combines deep market knowledge, unyielding dedication, and authentic care. Veronica was born in the Republic of Moldova at that time part of Soviet Union. At 18 started to work as a nurse at Oncological Institute then later decided to change the carrier and graduated from Technical University of Moldova with a bachelor degree in Interior Design, licensed engineer and Master Degree in Architecture and Construction. In 6 years, she was working as University Lecturer at Technical University of Moldova. 9 years ago, she moved directly to Jacksonville with less than 100 words in English, no family or friends in Jacksonville and now she's 8 years of real estate journey. So far, her most successful year is 2024 with 45 closed homes.Enjoyed this episode? Share your thoughts on how empathy has played a role in your personal or professional life.   Highlights 00:01 - 04:03 Veronica Barba: Leading with the Heart ·       Growing up in Moldova during Soviet control ·       The challenges of limited freedoms and access to opportunities ·       The dream of exploring life beyond Moldova's borders ·       Studying abroad in Romania as a life-changing milestone ·       Family values and resilience in difficult societal conditions 04:04 - 21:04 Breaking into Real Estate: A Pivotal Encounter ·       How a persistent mentor introduced her to real estate ·       Overcoming doubts about her abilities in sales ·       Navigating the complexities of real estate licensure ·       The importance of finding purpose in her career choice ·       Her first steps toward mastering the real estate profession 21:05 - 34:12 Mastering the Real Estate Business ·       Learning the technical side of contracts and legalities ·       Gaining deep market knowledge through research ·       Finding creative solutions for first-time homebuyers ·       Understanding the mortgage process to better assist clients ·       Strategies for winning in competitive, multiple-offer situations   34:13 - 56:00 Heartfelt Stories: Making Dreams Come True ·       Helping an 81-year-old buy his first home ·       Going above and beyond to show the perfect property ·       Building lifelong client relationships through care and trust ·       Handling setbacks with determination and grace ·       The rewarding moments that fuel her passion for real estate   56:01 - 01:20:04 Advice for Aspiring and Experienced Agents ·       The importance of confidence, care, and authenticity ·       Leveraging past client relationships for referrals ·       How preparation and research create client trust ·       Staying adaptable in fluctuating market conditions ·       Continuous improvement as the cornerstone of success   Quotes: "I may do this every day, but for them, it's their first experience, and I have to be there for them." – Veronica Barba "If you look at life like a puzzle, finding solutions becomes a fulfilling mission." – Veronica Barba "Confidence and care—these are the foundations of building trust with clients." – Veronica Barba   To contact Veronica Barba, learn more about her business, and make her a part of your network, make sure to follow her on LinkedIn, Instagram, and Facebook. LinkedIn: https://www.linkedin.com/in/veronica-barba-07720573/ Instagram: https://www.instagram.com/veronica_barba_realtor/ Facebook: https://www.facebook.com/VeronicaBarbaRealtor/   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #RealEstateJourney #GritAndSuccess #LeadingWithHeart #RealEstatePodcast #JacksonvilleHomes #MoldovanToAmericanDream #ClientFocused #EmpathyInBusiness #RealEstateAgentTips #OvercomingChallenges #RealEstateSuccess #ERARealty #RealEstateStrategies #FirstTimeHomeBuyers #RealEstateStories #PassionForRealEstate #InspiringJourneys #AmericanDream #BuildingConnections

How can adapting to your clients' needs and leveraging past experiences transform your real estate career? In this episode of the Real Estate Excellence Podcast, host Tracy Hayes interviews Jimmy Diamond. Jimmy is a successful realtor from United Real Estate Gallery, to explore the journey of mastering the real estate industry. From his early days in collections and auto finance to becoming a top-performing agent in Northeast Florida, Jimmy shares how his unique skills in communication, adaptability, and relentless commitment to clients set him apart in the competitive market. Jimmy discusses the importance of active listening, creative problem-solving, and maintaining a client-first approach, offering insights for both new and seasoned realtors. The episode dives into real-life challenges, from navigating insurance surprises to negotiating tough deals, and provides actionable advice for building trust and long-term client relationships. Whether you're a real estate professional or interested in buying or selling property, this episode is packed with valuable lessons and inspiration. How do you think adaptability and listening skills impact a real estate agent's success?   Highlights 0:00 - 8:34 The Importance of Listening and Communication We welcome Jimmy Diamond to the show! Why active listening builds trust with clients Navigating difficult conversations with clients Lessons learned in handling tough negotiations Transitioning skills into real estate success 8:35 - 21:10 Challenges with Chinese Drywall in Florida Homes Understanding the issue and its widespread impact Lessons learned about inspections and due diligence Importance of insurance quotes during inspections Preparing clients for potential pitfalls in deals Educating buyers and sellers to set realistic expectations 21:11 - 33:12 Jimmy's Transition to Northeast Florida Real Estate ·       Building a network in a new area Strategies for a strong first year in real estate Handling low appraisals and challenging negotiations Creative problem-solving to close difficult deals Balancing client needs with market realities 33:12 - 53:41 Market Trends and Growth in Northeast Florida Leveraging open houses to build experience The importance of collaboration and mentorship Building a strong lead generation funnel Active listening and personalized client service Staying adaptable in a changing market 53:41 - 1:11:43 Building Long-Term Client Relationships How honesty and integrity drive referrals Creating a lasting impact with superior service Avoiding ego in negotiations to protect client interests Partnering with other agents for collaborative open houses Expanding reach through consistent branding and marketing Conclusion.   Quotes: "Listening is very important because clients will tell you what they want, and you have to work with that." – Jimmy Diamond "Flexibility is key in real estate. What worked yesterday might not work today." – Jimmy Diamond "I treat my clients' money like it's my own, always aiming to get them the best deal." – Jimmy Diamond "You've got to keep filling the funnel and grinding—treat every day like you're unemployed." – Jimmy Diamond "It's not a problem until it's a problem. Preparation is everything." – Jimmy Diamond   To contact Jimmy Diamond, learn more about his business, and make him a part of your network, make sure to follow his on LinkedIn, Instagram, and Facebook. LinkedIn: https://www.linkedin.com/in/jimmydiamondsellsfl/ Instagram: https://www.instagram.com/jimmydiamond_flrealtor/ Facebook: https://www.facebook.com/JimmyDiamondSellsFL/   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence, #JimmyDiamond, #NortheastFloridaRealEstate, #ClientFirst, #ListeningSkills, #RealtorSuccess, #AdaptabilityInRealEstate, #OpenHouseStrategy, #RealEstateGrowth, #FloridaRealEstate, #RealEstatePodcast, #MarketTrends, #HomeBuyingTips, #RealEstateAgentLife, #NegotiationSkills, #RealEstateChallenges, #BuildingClientTrust, #RealEstateEducation, #NewAgents, #RealEstateLeadership

How can combining professional coaching and emotional intelligence lead to long-term success in real estate? In this episode of the Real Estate Excellence Podcast, host Tracy Hayes interviews Wendy Griffis. Wendy is a Realtor®, Author and Group Leader in Jacksonville, Florida. Wendy has been serving the Jacksonville and surrounding areas since February 2000. Her experience and understanding of the area and market allows her to give accurate and thorough advice to her clients; providing successful, streamlined results, regardless of market conditions. Wendy acts in a consulting role – having an honest & direct approach with her clients. She knows how to help buyers and sellers follow her customized, but tried and true processes that gets results! Wendy has significantly outperformed the majority of the agents in our MLS in year over year sales numbers, property days on market, and list to sold price. Wendy is an advocate for her clients before, during and after the transaction. Wendy can be seen annually in the Jacksonville Journal Book of Lists. She was on the cover of Jacksonville Real Producers Magazine, and featured in articles in Florida Realtor and Buffini & Company magazines.  Wendy discusses the importance of emotional intelligence, crafting relationship-based business models, and navigating difficult market conditions with grit and grace. Listeners will hear about her approach to balancing professionalism and personal connection, the lessons she learned during the Great Recession, and how she uses insights from industry leaders like Brian Buffini to stay ahead in an ever-evolving field. Ready to transform your real estate career? Explore coaching opportunities and take time to develop your emotional intelligence.   Highlights 00:32 – 06:53 Wendy Griffis: Recognize the Difference ·       We welcome Wendy Griffis to the show! ·       How she transitioned from aspiring math teacher to successful realtor. ·       Rebounding from job loss due to Y2K and finding her path in real estate. ·       The growth and her philosophies for sustained success in the industry. 06:54 – 13:19 Emotional Intelligence in Real Estate ·       Wendy talks about her journey from selling six houses in the first year to over twenty annually by the second year. ·       Initially driven by the need for income and lacking a CRM. ·       The evolution of technology and its impact on customer service. ·       The transitioning phase of not wanting to be a sale-sy agent and choosing to build a relationship-based business.  ·       Maintaining professionalism and changing industry perceptions. 13:20 – 25:56 Coaching and Continuous Learning ·       How Wendy's journey went from hosting client events to enduring the economic turmoil of the late 2000s. ·       The emotional toll of difficult client conversations and personal financial struggles. ·       The underestimated daily tasks of a realtor. ·       Building long-term business relationships and setting personal boundaries. ·       The often-ignored emotional intelligence required in the industry. 25:57 – 36:49 Handling Tough Conversations ·       The crucial role of a seasoned real estate agent in guiding clients through complex home-buying processes. ·       The significance of soft skills like emotional intelligence. ·       The necessity of developmental learning and effective client interactions. ·       Competent service and the impact of personal growth through literature and networking. ·       Effective strategies for new which includes blending short-term client acquisition with long-term relationship management. 36:50 – 55:07 Developing Emotional Intelligence ·       Wendy's journey of personal and professional growth through reading and developing emotional intelligence. ·       How emotional intelligence helps in not taking rejection personally and swiftly moving towards solutions. ·       How handle setbacks promptly. ·       How personal notes fostered a genuine connection with clients. ·       The value of buyer consultations and the proper handling of buyer broker agreements are examined.   55:08 – 01:23:06 Strategic Selling and Pricing ·       Wendy discusses how effective pricing and negotiation tactics to the importance of deepening client relationships. ·       The challenges faced by agents dealing with new constructions and builder incentives. ·       The importance of consistent systems, client engagement through events. ·       Leveraging additional help such as transaction coordinators and operations managers. ·       Conclusion.   Quotes: “Real estate is not sales. I'm not selling anybody anything—I'm helping them achieve their goals.” – Wendy Griffis “ Emotional intelligence is about not taking things personally and focusing on solutions.” – Wendy Griffis “Price isn't always the problem, but it's often the solution” – Wendy Griffis   To contact Wendy Griffis, learn more about his business, and make her a part of your network, make sure to follow her on Instagram, Facebook, and Website. Instagram: https://www.instagram.com/wendygriffis/ Facebook: https://www.facebook.com/WendyGriffisGroup Website: https://www.wendygriffisgroup.com/   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

What foundational skills from your past have unexpectedly become critical to your success today? In this episode of the Real Estate Excellence Podcast, host Tracy Hayes interviews Cindy Bleiel. Cindy has over 10 years in the real estate industry, she has honed her skills to provide unparalleled service to her clients. Her extensive background includes a proven track record of successful transactions, demonstrating her commitment to professionalism, integrity, and achieving optimal results. Cindy Bleiel is not just a Realtor but a dedicated partner committed to turning your real estate dreams into reality. Cindy reflects on the lessons she learned from her early career, including the importance of staying calm under pressure and fostering clear communication. These skills have become cornerstones of her success in real estate, where she navigates complex negotiations and emotionally charged transactions. The conversation also delves into the evolving real estate market, the power of leveraging AI tools for efficiency, and the critical role of consistency in building a thriving referral-based business. Cindy's insights offer a wealth of inspiration for both new and seasoned agents. Tune in to this episode as Cindy as she highlights her approach to negotiations, staying informed on industry changes, and embracing technology like AI to enhance her work!   Highlights 00:00 - 06:23 Grit from the Ground Up ·       We welcome Cindy to the show! ·       Cindy's upbringing on a small farm taught her grit and responsibility. ·       Early mornings spent mucking stalls and feeding animals instilled discipline. ·       These traits became key to her professional success. 06:24 - 21:17 Transitioning Careers ·       Cindy's desire for a more flexible yet professional career led her to real estate. ·       Initial challenges: figuring out lead generation and navigating commission-based work. ·       The role of mentorship and learning from seasoned agents. 21:16 - 45:21 Early Challenges in Real Estate ·       Cindy stresses the value of being physically present in the office to learn from peers. ·       Shadowing experienced agents provides real-world insights. ·       Finding a brokerage that offers growth opportunities is critical for new agents. 45:20 - 52:07 The Human Side of Real Estate ·       Cindy shares how AI tools like ChatGPT have streamlined her work, from writing client emails to crafting property descriptions. ·       The importance of balancing technology with a personal touch in client communications. 52:06 - 01:13:35 Building a Referral-Based Business ·       Staying calm and focusing on facts is key to effective negotiation. ·       Cindy recounts unique challenges, such as navigating 1031 exchanges and rural property deals. ·       Collaboration with experts helps resolve complex situations. 01:13:35 - 01:22:38 Unique Transactions and Problem Solving ·       Cindy highlights the value of maintaining a strong database and consistently staying in touch with clients. ·       Success stories show how persistence and relationship-building pay off in the long term. ·       Tips for new agents: build a referral-based business over chasing leads.   Quotes: “You don't know what you don't know. Sitting at home won't teach you the business—get into the office, ask questions, and shadow experienced agents.” – Cindy Bleiel “ Early on, I learned to stay calm under pressure. In real estate, that skill helps diffuse emotional situations and keep transactions on track.” – Cindy Bleiel “Overpricing doesn't work anymore. If you price it right, you'll generate interest and likely get offers close to asking.” – Cindy Bleiel   To contact Cindy Bleiel, learn more about his business, and make her a part of your network, make sure to follow her on Instagram, Facebook, YouTube, LinkedIn, and Website. Instagram: https://www.instagram.com/therighthome4u Facebook: https://www.facebook.com/Cindy4U YouTube: https://www.youtube.com/@cindybleiel2124 LinkedIn: https://www.linkedin.com/in/cindy-bleiel-22597576/ Website: https://www.TheRightHome4U.com   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

Do you want to boost your real estate game with videos? In this episode of the Real Estate Excellence Podcast, host Tracy Hayes interviews Rick Gonzalez. Rick is an Elite real estate professional specializing in residential properties, with a deep commitment to serving military families moving to or from Eglin AFB and the surrounding area of the Florida Panhandle (Fort Walton Beach/Destin Metro Area). Helping his private clients sell their existing homes and clients find new homes, ensuring that each client receives personalized and dedicated service. Rick Gonzalez shares his insights and strategies for creating impactful real estate content. Rick discusses the importance of getting to know the market, forming relationships with other agents, and utilizing video content to build a brand. With practical tips on conducting open house tours, producing long-form walkthrough videos, and leveraging social media platforms like TikTok and YouTube, this episode provides a comprehensive guide for both new and experienced agents looking to enhance their online presence and grow their business in 2025. Tune in to this episode as Rick shares how to boost your real estate game with social media content!   Highlights 00:00 - 09:48 Rick Gonzalez: The O.H.A.N.A Strategy ·       We welcome Rick to the show! ·       Rick details how new and seasoned agents can revamp their strategies for better results. ·       Utilizing community engagement, content creation, and market knowledge. ·       The need to adapt and build a strong, localized presence in a new market. 09:49 - 23:55 Learning Local Market Nuances ·       Rick discusses his innovative approach called the O.H.A.N.A (Open House Agent Network Opportunity) Strategy. ·       He aims to build relationships with local realtors. ·       Create engaging content for social media. ·       Enhancing market presence and client relations. 23:56 - 44:56 Outsourcing Content Creation ·       Meeting local agents and exploring the hidden aspects of new communities. ·       Rick emphasizes the value of being on the ground, gathering local insights, and forming strategic partnerships. ·       Enhancing the agent's confidence and credibility in unfamiliar territories. ·       Rick provides practical tips on leveraging video content, community engagement, and digital techniques. 44:57 - 52:36 Leveraging AI and Outsourcing for Video Content ·       The importance of consistent content creation for real estate agents on social media platforms like Instagram and TikTok. ·       Utilizing longer video formats like those allowed on TikTok. ·       Real-world examples and successful strategies from other content creators are shared to illustrate effective practices. ·       The goal is to focus on providing valuable information and establishing oneself as a local expert to drive engagement and sales. 52:37 - 56:27 Final Thoughts and Encouragement ·       Rick offers practical advice, including using voiceovers, hiring a videographer, and utilizing AI tools. ·       The importance of becoming an expert in your field. ·       Using thoughtful content strategies to grow your business. ·       Finding creative ways to produce content. ·       Conclusion.   Quotes: “ Be the expert in those builders, be the expert in those communities, be the expert in your city, and show the expertise as you're talking to your audience.” – Rick Gonzalez “ You don't have to be overly excitable. You don't have to be this fake persona. You need to be you.” – Rick Gonzalez “R real estate is a people business.” – Rick Gonzalez   To contact Rick Gonzalez, learn more about his business, and make her a part of your network, make sure to follow her on LinkedIn, Facebook, YouTube, Website, and Email. Instagram: https://www.instagram.com/rick.a.gonzalez/ Facebook: https://www.facebook.com/rickagonzalezrealtor/ YouTube: https://www.youtube.com/@RickGonzalezRealtor LinkedIn: https://www.linkedin.com/in/rickagonzalez/ Podcast: https://www.realrandompodcast.com Website: https://rickgonzalez.chime.me/ Email: rick@rickgonzalezgroup.com Sharran Srivatsaa: https://www.youtube.com/@sharran Roland Osage: https://www.tiktok.com/@rolandosage?lang=en Raj Sahoo: https://www.youtube.com/@RajSahoo Rick's editor: https://www.videolaunch.co/ https://www.instagram.com/conor_murnane/?hl=en   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

How do you maintain your real estate edge? In this episode of the Real Estate Excellence Podcast, host Tracy Hayes interviews Debbie Tufts. Debbie Tufts is a top-producing real estate agent with Engel and Völkers in Northeast Florida, shares her extensive knowledge and experiences. With over 20 years in the industry, Debbie discusses the importance of leveraging skilled team members, the value of maintaining a high-engagement database, and the impact of working with the right brokerage. She also touches on the challenges faced in the ever-changing real estate market and how staying educated and adaptable is crucial for success. Tune in to this episode as Debbie shares her valuable tips and personal stories that highlight the highs and lows of a career in real estate!   Highlights 00:00 - 08:11 Debbie Tufts: Running A Professional Real Estate Business ·       We welcome Debbie Tufts to the show! ·       Debbie shares her insights into a well-managed database, leadership culture, and choosing the right brokerage. ·       Focusing on a core group of high-value contacts. ·       Sustaining and growing a successful real estate business. ·       Maintaining strong relationships. ·       How her team plans to enhance their methods in 2025. 08:11 - 20:57 Engaging Clients Through Creative Marketing ·       Debbie's innovative methods to stay top-of-mind. ·       Her monthly themed mailers and community spotlights. ·       Engaging clients but also ensure they feel like VIPs. ·       Consistent communication. ·       The role of CRM tools. ·       Leveraging data to enhance client relationships. ·       The balance between traditional methods and creative tactics. 20:57 - 40:50 Starting a Real Estate Career in Atlanta ·       Debbie needed to re-enter the workforce to ensure her daughters received the best education. ·       Starting as an assistant to a top real estate producer. ·       Learning the ins and outs of the business. ·       The importance of mentorship, continuing education, and staying updated on market trends. ·       The value of choosing the right brokerage. ·       How a supportive environment can significantly influence an agent's career. ·       The role of data in making informed decisions. ·       Understanding market dynamics are also discussed. 40:50 - 01:07:38 Engel & Völkers: A Unique Brokerage ·       Debbie's experiences of real estate agents at Engel & Völkers. ·       Focusing on the unique supportive environment fostered by broker Corey. ·       The distinct global offerings of Engel & Völkers. ·       The high standards set by Corey that drive agent performance. ·       The value of mentorship, preparation, and leveraging team strengths. ·       Positive work culture and continuous learning to break through career ceilings. ·       Advising new agents to seek out experienced mentors. ·       Embracing the diverse aspects of the real estate business. 01:07:38 - 01:19:11 Consistency and Faith in Business ·       The importance of consistency, love, and laughter in both personal and professional life. Debbie's daily practices like morning prayers. ·       The use of checklists to stay organized. ·       Updating business processes by implementing a new CRM system. ·       Surrounding oneself with knowledgeable people. ·       The value of building relationships with local businesses. ·       The impact of networking and consistent communication with clients. ·       Conclusion.   Quotes: “ I came to realize what a gift it is because  they knew so they could do things much better than I could even though I thought I could do it better.” – Debbie Tufts “Sometimes our setbacks are the best breakthroughs that we can possibly.” – Debbie Tufts “ When you look at the results of our brokerage in such a very short time, the results speak for themselves.” – Debbie Tufts   To contact Debbie Tufts, learn more about her business, and make her a part of your network, make sure to follow her on LinkedIn, Facebook, YouTube, Website, and Email. LinkedIn: https://www.linkedin.com/feed/ Facebook: https://www.facebook.com/debbietuftsgroup YouTube: https://www.youtube.com/watch?v=n3yIi_U6ekA Website: https://debbietuftsgroup.evrealestate.com/about Email: debbie.tufts@evusa.com   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

Why Is community at the heart of successful realtors? In this episode of the Real Estate Excellence Podcast, host Tracy Hayes interviews Daniella Ottone. Daniella Ottone, a seasoned real estate agent with over 21 years of experience in Jacksonville, Florida. Daniella shares her journey from moving to the U.S. from Chile to becoming a leading figure in the Jacksonville Hispanic community. With a rich background in mortgage and underwriting, Daniella offers invaluable insights into real estate, emphasizing the importance of consistency, community engagement, and resilience. She also discusses her unique approach to building a successful real estate team and the pivotal role of cultural understanding in her market. With over 21 years of experience in the Real Estate Industry, Daniella Ottone has become a trusted name in Jacksonville, Florida. Originally from Chile, Daniella has made this vibrant city her home for over two decades, immersing herself in its diverse neighborhoods and communities. Her deep understanding of the local market makes her the perfect partner for anyone looking to invest or purchase real estate in Northeast Florida. Tune in to this episode as Daniella shares whether you're an aspiring agent or a seasoned professional, Daniella's story and strategies offer a wealth of knowledge and inspiration!   Highlights 00:00 - 04:57 Daniella Ottone: A Leader In The Hispanic Real Estate Market ·       We welcome Daniella Ottone! ·       Daniella how she established a successful career in the real estate and mortgage industry. ·       Her active involvement in the Hispanic community in Jacksonville. ·       Her role as host of Daniella's Real Estate Show. ·       The value of being a community leader and utilizing social media effectively. ·       Targeting specific client demographics. ·        Remi Graphics ad. 04:58 - 28:45 Challenges and Strategies in Serving the Hispanic Community ·       Daniella's inspiring journey of a woman who started by cleaning houses. ·       How she navigated her way through various roles in mortgage collections and loan officiating. ·       Her story speaks about resilience and entrepreneurial spirit in building a successful business amidst challenges. ·       Her innovative approaches such as lunch-and-learns to capture the Hispanic market. ·       Leveraging her deep understanding of mortgage underwriting to streamline real estate transactions. 28:46 - 38:33 Building Client Relationships ·       The financial literacy challenges faced by Latino customers in the U.S. ·       The distrust of people of banks and are unfamiliar with credit systems. ·       Daniella aims to help these customers navigate these systems, establish credit, and build financial stability. ·       The importance of long-term customer relationships and loyalty within the Latino community. ·       The need for real estate agents to look beyond immediate transactions. ·       Her humble beginnings and passion for assisting in achieving financial milestones like homeownership. 38:34 - 51:36 The Importance of Team Chemistry ·       How Daniella started with humble beginnings to managing a successful team. ·       The importance of consistency in business and the structured training provided to new agents. ·       Her focus is on the cultivation of a positive team culture and personalized customer service. ·       The vital role of persistence and adaptability in overcoming financial challenges and achieving nearly 90 transactions in a year. 51:37 - 01:00:50 Leveraging Social Media and Content Creation ·       The challenges of building trust and credibility in the real estate industry. ·       Teamwork and leveraging collective experience to establish credibility. ·       Effective marketing techniques such as: o   Emphasizing the integration of video content; and o   Social media to reach a broader audience. ·       How she encourages her agents to learn from their successes and mistakes. ·       The necessity of delegation to avoid burnout. ·       Utilizing live streaming and recorded content to maximize audience engagement. 01:00:51 - 01:14:14 Final Thoughts and Future Plans ·       Daniella shares her journey of transforming clients into team members. ·       The importance of retaining a core team for long-term success. ·       The value of personality fit and creating a supportive culture. ·       The evolving strategies in the current market conditions. ·       Learning from her experiences of focusing on the Latino community and foreign investors to thrive in challenging times. ·       Conclusion.   Quotes: “They don't trust people in general because a lot of people take advantage of them and that's what made me get into my community.” – Daniella Ottone “You don't have to be the smartest person to make the most money, you have to be consistent.” – Daniella Ottone “ You have to consistently work on the business. I don't think that if anybody that wants to be an entrepreneur or wants to work for themselves is cut for that.” – Daniella Ottone   To contact Daniella Ottone, learn more about her business, and make her a part of your network, make sure to follow her on Instagram, Facebook, YouTube, and Email. Instagram: https://www.instagram.com/daniellaottone/ Facebook: https://www.facebook.com/daniellasellsjacksonville/ YouTube: https://www.youtube.com/@ottonegroup Email: theottonegroup@gmail.com   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

Ever wondered what it takes to build a successful real estate business? In this episode of the Real Estate Excellence Podcast, host Tracy Hayes interviews Gretchen Territo, co-owner of a successful husband-and-wife real estate team. Gretchen shares her journey from corporate sales and teaching to becoming a key player in the real estate market. The discussion highlights the importance of time, consistency, and a focus on mastering each task before moving on to new challenges. Gretchen emphasizes the role of personalized value-adds like staging, pressure washing, and building strong vendor relationships. The episode delves into the significance of maintaining touchpoints with a large clientele through consistent newsletters and community-focused events. The conversation also addresses the evolving market, the challenges of initial real estate ventures, and the strategies that make Team Territo a standout choice for clients, whether they are buying, selling, or investing.   Tune in to this episode as Gretchen shows you what it takes to create a successful real estate business that truly serves client needs!   Highlights 00:00 - 04:59 Gretchen Territo: "What's it going to look like?" ·       We welcome Gretchen Territo to the show! ·       Gretchen shares her unique journey from obtaining a sociology degree. ·       Transitioning to educational sales to ultimately finding her passion in real estate alongside her builder husband, Matt. ·       Their strategy of flipping distressed properties while balancing personal life changes, like adopting their children. ·       How she has transferred from her diverse career background to excel in the real estate industry. ·       Remi Graphics ad. 05:00 - 28:16 CRM Strategies and Newsletter Insights ·       The journey of a successful educational sales professional transitioning to the real estate market. ·       The strategies for effective marketing and relationship management. ·       The significance of consistent efforts like newsletters. ·       The pivotal role of staging in selling homes. ·       The importance of long-term planning, leveraging personal and professional networks, and adapting sales tactics. ·       Practical advice for new agents. ·       The importance of consistency, relationship building, and staging in achieving success. 28:17 - 37:38 Leveraging Newsletters for Real Estate Success ·       Effective strategies for utilizing a CRM to maintain and grow a client base through consistent communication and personalized touchpoints. ·       It details a dual newsletter approach—one focusing on community and lifestyle, and the other on market updates and listings. ·       The newsletters boast a subscriber base of 7,000, aiding in client and local business engagement. ·       How her team uses automated, tag-driven email campaigns to nurture potential buyers. ·       The importance of consistently adding contacts to the CRM, leveraging internet leads, and incorporating team members' databases is emphasized. ·       Special attention is given to the strategy of focusing on repeat and referral business. ·       Sending personalized quarterly gifts and events for clients to reinforce relationships and customer loyalty. 37:39 - 50:03 Understanding Client Needs for Long-Term Success ·       Prioritizes building strong local connections over spending on internet leads for real estate business. ·       Gretchen organizes an annual event at Sykes Family Farm to appreciate their 'friends of Team Territo'. ·       The significant return on investment (85% of the business) from these personal connections versus impersonal internet leads. ·       The rising costs of staging homes and how some agents are managing their own staging to cut costs and enhance control. ·       The challenges agents face when they reach their capacity and the strategies for hiring to support scaling, such as: o   Leveraging Keller Williams' models o   Hiring admin staff. ·       Leveraging her husband's expertise in construction help build trust with clients. ·       Confidence and understanding in the real estate market. 50:04 - 1:04:40 Conclusion and Why Choose Team Territo? ·       Transparent conversations and understanding clients' long-term goals in real estate is emphasized. ·       The significance of looking beyond immediate needs. ·       Team Territo's approach focuses on creating a luxury experience by: o   Blending consultative selling with deep industry knowledge; o   Staging; and o   Personalized relationships. ·       The value of a personalized consultation, like those held by Team Territo, which can lead to better client satisfaction and referrals. ·       Contrasting it with a transactional real estate business model. ·       The relevance of understanding each client's unique needs to build lifelong client relationships. ·       Conclusion.   Quotes: “There are a lot of successful agents and teams that do run a very transactional business. Every portion of the transaction is leveraged out.” – Gretchen Territo “Anything that you decide to do, do it until you master it and it just becomes the way it's just part of your process before you take on something else.” – Gretchen Territo “It's smart for agents to think about ways that they can add value to their businesses and whatever that means for them.” – Gretchen Territo   To contact Gretchen Territo, learn more about her business, and make her a part of your network, make sure to follow her on Instagram, Facebook, TikTok, and Website. Instagram: https://www.instagram.com/teamterrito/ Facebook: https://www.facebook.com/TeamTerrito TikTok: https://www.tiktok.com/@gterrito Website: https://trustedterritory.com/   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

 What are some of the qualities that make women successful real estate agents? In this engaging episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Holly Carroll. Holly is a Luxury Realtor in Muskoka, managing director of the Agency Muskoka, a public speaker, and author of “Selling Secrets You Can't Afford To Miss”. She is a founding member of Women Empower Women Co, a group that was formed to empower all women to live life courageously, embrace vulnerability, collaborate, connect and lean into what makes them truly feel alive. She also founded a company called “Finding The Beauty Within” to help younger women with their self-worth, build confidence and all the struggles they face through becoming a woman. She is a former Miss Canada which catapulted her love for helping others and philanthropy. She is on a mission to impact the world, inspire others to find their dharma and shine their light so bright others can see their way out of darkness. Holly also talks about her initiatives like Women Empower Women Co and Finding the Beauty Within, and how these experiences shape her professional and personal life. The discussion includes tips on building a successful real estate career, maintaining personal growth, and balancing work and personal life. Tune in to this episode as Holly shares her tips on building a successful real estate career, maintaining personal growth, and balancing work and personal life!   Highlights 00:00 - 05:41 Holly Carroll: Women Make the Best Real Estate Agents ·        Tracy welcomes Holly Carroll! ·        Holly shares her transition from a 17-year modeling career to thriving in the real estate industry. ·        Empowering women through her initiatives, Women Empower Women Co. and Finding the Beauty Within. ·        Her upbringing, her early aspirations to be a supermodel, and the influential figures who inspired her. ·        The seasonal lifestyle of Muskoka and the impact of social media on modern fame. 05:41 - 11:33 Building a Personal Brand ·        How her experiences in modeling and real estate have shaped their approach to dealing with people, confidence, and rejection. ·        The importance of maintaining a positive outlook while being aware of the industry's darker aspects. ·        The significance of self-worth, setting boundaries, and striving for personal growth. ·        How women in real estate face unique challenges and stresses the importance of supporting and retaining new entrants in the profession. 11:33 19:47 Overcoming Obstacles ·        Her pivot to real estate, and ultimate decision to pursue it after modeling in LA. ·        Despite facing resistance and identity challenges initially when trying to integrate her modeling persona into the business world. ·        Embracing your authentic self. ·        The hurdles faced in traditional brokerage environments, namely: o   The importance of self-belief, and o   Leveraging her on-camera confidence built during her modeling career. ·        Staying authentic and the power of raw, relatable content in building a brand. 19:47 - 27:51 Essential Habits for Success ·        The initial challenges faced during the first year in the real estate industry. ·        The importance of focusing solely on real estate rather than juggling multiple jobs. ·        Building a personal brand and not letting others dictate one's career. ·        Learning from mistakes, such as: o   Septic system errors, and o   Building and Maintaining relationships with clients. ·        Holly talks about why women may have natural advantages in real estate due to their nurturing and caring qualities. ·        Essential habits that have contributed to career success, such as: o   Consistent communication and o   Personal growth. 27:51 - 35:48 Finding the Beauty Within ·        Scheduling days off for real estate agents and how failing to do so can result in industry burnout. ·        Founding of Women Empower Women Co. ·        Personal development. ·        Overcoming limitations. ·        The agency's culture. ·        Empowerment through community. 35:48 – 44:02 Community Involvement and Future Plans ·        Holly's origins and goals of their course, 'Finding the Beauty Within.' ·        Building confidence through modeling techniques. T ·        Holly shares her volunteer work and its impact on personal growth and real estate career. ·        The importance of community involvement. ·        Holly invites listeners to her upcoming book 'Closing Deals in Heels,' which addresses personal struggles and empowering women in sales.   Quotes: “If you don't take control you're the industry will take control of you.” – Holly Carroll “It's not just about having the richest clients and closing all these deals. It's literally about being around good people and learning and growing through every transaction.” – Holly Carroll “It's important for us to protect our energy and have our boundaries because we are actually the expert in that situation.” – Holly Carroll   To contact Holly Carroll, learn more about her business, and make her a part of your network, make sure to follow her on Instagram, Facebook, Website, and Email.   Instagram: https://www.instagram.com/hollyanncarroll/ Facebook: https://www.facebook.com/holly.carroll.56232 Email: holly.carroll@theagencyre.com Website: https://www.theagencyre.com/agent/holly-carroll   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

What recent changes in real estate laws are discussed, and how do they impact agents and clients? In this engaging episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Natali Zaher. Natali was born and raised in Syria and she moved to the US when she was 9, she graduated from UNF with double degree undergrad in international business and logistics. She worked full time & tried to open a tutoring center and when that fell through, she decided to get into real estate. She joined Herron real estate and in her first year and a half in real estate, she has closed 41 properties totaling almost $15m. Natali talks about the importance of social media in modern real estate, particularly Instagram, which accounts for 45% of her business. Natalie emphasizes the significance of building genuine relationships with clients, leveraging her cultural background, and staying adaptable to the evolving industry. Tune in to this episode as Natali discusses current trends, the impact of recent changes in real estate laws, and the essential strategies real estate agents should employ to thrive in the current market!   Highlights 00:00 - 07:16 Natali Zaher: A Passion and Perseverance in Real Estate ·        Tracy welcomes Natali Zaher. ·        Natali's background in marketing. ·        Her early life, the reasons her family moved to America. ·        The challenges she faced adapting to a new culture and language. ·        Having assistance in her real estate career and her surprise at her rapid success. ·        RemyGraphics Ad. 07:17 - 24:02 Marketing and Mentorship ·        The challenges faced during their transition. ·        How Natali's experience learning English, and her involvement in sports as an outlet. ·        Her role in mentoring and guiding students. ·        Transitioning into real estate. ·        Overcoming cultural challenges, developing confidence, and the joy of helping others achieve the American dream. ·        The differences in real estate between Syria and America and the sense of accomplishment in assisting friends and clients to own homes. 24:03 - 40:44 The Importance of Community and Mentorship ·        Natali shares her belief that bad events happen in succession. ·        Her persistence and faith lead to eventual successes. ·        How she was able to handle multiple deals fell through and how she was able to turn it around. ·        The importance of community, consistency, and leveraging social media in her career. ·        Her into real estate, including mentorship and the supportive structure of her brokerage. ·        The challenges of entering the industry, the value of grit, and the shifting paradigms in education and self-learning. 40:45 - 54:09 Leveraging Social Media for Business ·        The role of mentorship, community engagement, and the evolving nature of the industry. ·        Natali's initial reluctance towards mentorship due to financial concerns. ·        How she eventually relied on peer support and selling agent guidance. ·        The impact of recent real estate changes. ·        The importance of continual learning and adaptation. ·        Social media as a crucial tool for targeting potential clients. 54:10 - 01:21:04 Choosing the Right Brokerage and Conclusion ·        The unique aspects of working with Arab clients in the real estate industry. ·        The importance of negotiation and understanding cultural differences. ·        She explores strategies for negotiating home prices, maintaining confidentiality, and fostering trust with clients. ·        Her approach to buyer broker agreements, stressing the significance of honesty and patience. ·        Effective communication, leveraging community networks, and the support provided by their brokerage. ·        The value of open houses and the benefits of being part of a supportive professional community.   Quotes: “I have decided like I need two ways to prospect and I need to focus on them.” – Natali Zaher “People want to see your face, not the house.” – Natali Zaher “If you have a title, that means you're doing something right to attract people one way or another.” – Natali Zaher   To contact Natali Zaher, learn more about her business, and make her a part of your network, make sure to follow her on Instagram, Facebook, and Email.   Instagram: https://www.instagram.com/nat.the.realtor/ Facebook: https://www.facebook.com/share/CpYNP9aLbiGkLYwF/ Email: zahernatali@gmail.com   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

 Ever wondered how one transitions from a career in firefighting to becoming a top-performing real estate agent? In this engaging episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Daniel Hulett. Daniel began to understand homes and construction at a young age. Prior to real estate, he proudly served as a Firefighter Engineer and Paramedic for 15 dedicated years with the Fernandina Beach Fire Department, which aided his structured and methodical approach to real estate. His vast understanding of the local area, industry knowledge, and helpful nature is what drives his success. Daniel and his wife, Kristin, also own and operate a luxury home-watch and concierge firm titled Coastal Concierge, Amelia Island. As an Amelia Island native, every listing Daniel represents is elevated by his passion for this extraordinary town and complimented by the unparalleled reputation and global reach of Sotheby's International Realty. Daniel shares his journey from being a firefighter and paramedic for over 12 years to becoming a top producer in real estate within just three and a half years. He highlights the importance of knowing your local market, building genuine relationships, and maintaining consistency in marketing strategies. Daniel emphasizes the value of community expertise, particularly in his hometown of Fernandina Beach and Amelia Island, and how this knowledge helps in selling not just homes but a lifestyle. Tune in to this episode as Daniel shares how to leverage social media, outsource non-essential tasks, staying educated on industry changes, and understanding both micro and macro market trends!   Highlights 00:00 - 03:23 Daniel Hulett: Local Firefighter to Successful Real Estate Agent ·        We welcome Daniel Hulett ·        Daniel is a former firefighter and paramedic of over 12 years who has become a top producer at One Sotheby's International. ·        The local distinctions between Fernandina Beach and Amelia Island. ·        RemiGraphics Ad 03:24 - 16:52 Building Relationships and Mentorship ·        Reflections on the changes in Fernandina Beach over the years, comparing it to other areas like Cape Cod and St. Augustine. ·        Daniel's personal experiences of growing up in Fernandina, emphasizing its blue-collar roots and the influence of zoning laws on its growth. ·        Daniel describes his transition from firefighting to real estate. ·        He shares the challenges and strategies of shifting public perception, namely: o   Being a firefighter to a real estate agent, o   Professional experiences in both fields, and o   His decision-making process in choosing brokerages. 16:53 - 36:47 Ninja Training and Gratitude Practices ·        The challenges faced by new real estate agents are highlighted, particularly the importance of selecting the right brokerage. ·        The key elements that contribute to a successful career in real estate, such as: o   Accountability, o   Consistent training, and o   The value of mentorship. ·        The importance of building authentic relationships, maintaining a structured routine, and focusing on genuine customer care to achieve long-term success. ·        The role of trust and effective communication in client relationships is also explored. 36:48 - 01:06:29 Outsourcing and Efficiency ·        Daniel discusses his journey as a former firefighter who transitions to a successful real estate career. ·        The importance of gratitude, consistency, and relationship-building in personal and professional life. ·        Key insights include the need for daily practices, such as: o   Gratitude, o   the challenge of balancing adversity and complacency, o   and the impact of mentorship and support from partners. ·        The significance of understanding market trends, consistent marketing, and outsourcing tasks to scale business operations efficiently. 01:06:49 - 01:14:03 Current Market Strategies and Final Thoughts ·        Real estate agents who have reached a pivotal point in their careers transitioning from solo agents to needing to outsource tasks. ·        The difficulty of relinquishing control and the benefits of outsourcing to focus on core money-making activities. ·        Using in-house resources provided by Sotheby's, such as: o   The importance of allowing professionals to handle specialized tasks, and o   The potential benefits and considerations of hiring virtual assistants versus local ones. ·        Daniel proposes regular updates to share industry challenges and solutions to elevate the overall industry.   Quotes: “I truly believe it is all about building relationships with every customer you have.” – Daniel Hulett “I think writing letters is old school and people really are caught off guard and appreciate it.” – Daniel Hulett “If I can trust other people to do that job for me, it takes a little bit off me, by all means. At some point, you have to relinquish a little bit of control for the greater good of what your purpose is.” – Daniel Hulett   To contact Daniel Hulett, learn more about his business, and make him a part of your network, make sure to follow him on Instagram, Facebook, and Email.   Instagram: https://www.instagram.com/danielhulettrealtor/ Facebook: https://www.facebook.com/DanielHulettRealtor/ Email: dhulett@onesothebysrealty.com Website: https://danielhulett.onesothebysrealty.com   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation! SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

How do successful real estate agents manage to build lasting relationships in a fast-paced, transactional industry? In this engaging episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Amber Strong. Amber is a dedicated real estate professional with over a decade of experience in the real estate industry. Her journey began in 2011 while attending Berkeley College in Manhattan, where she obtained her real estate license and worked for Nancy Packes, Real Estate Marketing. During her time in New York City, Amber specialized in leasing luxury condos throughout Manhattan and Brooklyn, honing her skills in one of the most competitive real estate markets in the world. Amber talks about the dynamics of relationship-based transactions in real estate, the significance of maintaining long-term client relationships, and effective strategies for managing difficult clients. Amber shares her journey from working in the hospitality industry to becoming a leading real estate agent, highlighting the importance of open communication, active listening, and personalized attention. She explains how she was able to transition from a salaried position to commission-based work, the challenges of competing with new construction homes, and the benefits of aligning with a supportive brokerage. Tune in as Amber shares her practical advice when you provide on maintaining professionalism, continual learning, and leveraging technology for client interactions!   Highlights 00:00 - 02:13 Amber Strong: Real Estate and Yoga She Is Obsessed ·        We welcome Amber Strong. ·        Amber's ability to save clients time and money through: o   Open communication, o   Active listening, and o   Personalized attention. ·        Remi Graphics Advertisement. 02:14 - 08:57 Challenges in Real Estate Transactions ·        Amber reflects on her career journey and working in the hospitality. ·        Her experiences in hospitality provided her valuable customer service skills, which later proved beneficial in a decade-long real estate career. ·        The importance of listening and staying calm when handling difficult clients. 08:58 - 21:21 Finding the Right Brokerage ·        The challenges and strategies in handling difficult clients and transactions in real estate, particularly through phone communication. ·        The importance of listening calmly and responding with facts ·        The influence of an agent's experience on negotiations ·        Maintaining a positive and professional demeanor. ·        The sales processes in leasing high-end properties versus selling individual homes, emphasizing client education on amenities and community aspects. ·        Dealing with market competition from builders and the value of mentorship for new real estate agents. 21:22 - 36:34 Realizing Real Estate as a Lifelong Career ·        Amber emphasizes the importance of researching brokerages and finding a supportive team. ·        Her journey from housekeeping to real estate, starting as a listing coordinator and moving up by learning from top agents and networking strategically. ·        The value of aligning with growth-oriented individuals ·        Transitioning from transactional to relationship-based client interactions and continuously learning. ·        Gaining confidence about the necessity of human interaction in transactions. ·        The significance of maintaining client relationships. 36:35 - 46:53 The Value of Continuous Learning and Training ·        Amber talks about when she decided to commit fully to the industry. ·        The importance of building relationships and leveraging networks for long-term success. ·        Transformative strategy involving asking contacts for referrals, which significantly impacted their mortgage business. ·        The evolving requirements and best practices for real estate agents, including ongoing education and readiness for regulatory changes. ·        She shares their experience transitioning from a large brokerage to a smaller, more communicative one, and the value of strong core teams in real estate. 46:54 - 01:05:01 Maintaining Consistency and Making Connections ·        The importance of continuous education and adaptability in the real estate profession. ·        She talks about time-blocking strategies for training and client interactions: o   The value of attending training sessions with other agents, o   The significance of building relationships, and o   Credibility in the industry. ·        Handling stress through laughter and consistent routines, such as yoga and making extensive daily phone calls. ·        The role of video communication in building trust with out-of-town clients. ·        The importance of staying knowledgeable about market trends, specifically interest rates, and always providing value to clients. 01:05:01 - 01:12:42 Conclusion and Final Thoughts ·        The anticipated post-election impact on real estate, including a specific focus on interest rates and infrastructure developments in Northeast Florida: o   Local knowledge for agents, o   The value of maintaining connections and networking, and o   Balancing new online leads with referrals. ·        Effective marketing strategies such as using local coupons (Lolo) to engage past clients. ·        Leveraging support structures within a real estate team to handle high transaction volumes. ·        Reaching higher productivity levels and the significance of having an assistant or transaction coordinator to manage workload and maintain work-life balance.   Quotes: “We network and we mastermind with agents throughout able to find and connect, and I can feel confident to know that I'm aligning you with the right agent.” – Amber Strong “Staying in front of them, just checking in. I mean it could be as small as a text just to stay top of mind. That's when I started realizing that this is something I'm going to do for life.” – Amber Strong “I want to be at the bottom, so I can see my way up to the top and learn and then you can kind of evaluate, who are those people that I want to align myself with. So, you kind of get different perspective.” – Amber Strong   To contact Amber Strong, learn more about her business, and make her a part of your network, make sure to follow her on Instagram, Facebook, and Email.   Instagram: https://www.instagram.com/chasingamberyogi/ Facebook: https://www.facebook.com/amber.lloyd.52 Email: amber@floridacoastalteam.com   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

How can a person embrace challenges through sheer dedication and passion in real estate? In this engaging episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Bailey Burnside. Bailey epitomizes excellence in the real estate realm, drawing from a lifetime of experience thanks to familial legacy steeped in the industry. With a track record that speaks volumes, Bailey has consistently ranked amongst the Top 250 Agents out of over eleven thousand in Northeast Florida, a testament to unparalleled dedication and expertise. With focuses not only on the residential side, but also in land acquisition and large-scale developments, Bailey possesses an unrivaled understanding of the intricacies of all property transactions. Bailey's commitment to client satisfaction and a keen eye for detail set a standard of service that exceeds every expectation. Whether guiding clients through intricate negotiations, or showcasing premier properties, Bailey truly is your trusted partner in realizing real estate aspirations.  Reflecting on her versatile background—including stints in the dental field and on a real estate reality show—Bailey discusses the integral skills she transferred from her previous roles to her real estate practice. Bailey covers her transition into real estate, comprehensive training experiences at DJ & Lindsey, and overcoming challenges new agents face. The episode underscores the importance of hands-on experiences, mentorship, client care, and detailed knowledge of contracts. She also elaborates on superior service standards, the value of professional property cleaning, and leveraging personalized marketing strategies. Captivating excerpts include her insights on managing workloads, balancing careers, and finding joy in real estate. Tune in as Bailey Burnside as she shares her inspiring narrative on embracing challenges and achieving success through dedication and passion in real estate!           Highlights 00:00 - 03:00 Bailey Burnside: New Agent Capper ·        We welcome Bailey Burnside. ·        Her transition from a dental hygienist to real estate. ·        Her experience on a real estate reality show. ·        Her approach to providing personalized and professional services. ·        Remi Graphics advertisement. 03:01 - 09:36 Challenges and Successes in Real Estate ·        Bailey's ventures in the entertainment industry and her shift to the dental field. ·        Her early graduation, various jobs, and experiences. ·        How her past has shaped her current role in real estate. ·        The challenges of transitioning between different careers and the importance of varied experiences. 09:37 - 17:15 Learning and Growing in Real Estate ·        Bailey reflects on their experiences in the dental industry and how those experiences relate to their work in real estate. ·        The importance of handling customers, asking probing questions, and being confident in both fields. ·        Her personal journey from being a stay-at-home mom to becoming a successful real estate agent. ·        How she was inspired by family members in the industry and driven by a need to return to the workforce. ·        The similarities between dealing with dental patients and real estate clients. ·        The need for personal interaction and the ability to handle diverse situations. 17:16 - 37:31 Balancing Workload and Growth ·        Embarking on a real estate career and achieving excellence in the industry. ·        The personal journey of starting at a real estate firm. ·        The choices involved between working at a family boutique or joining DJ & Lindsey. ·        Intensive training and practical experience at DJ & Lindsey are emphasized as key to quick success in the field. ·        The complexities inherent in real estate transactions, especially the significance of quality control, dealing with new regulations. ·        Maintaining agent-client and agent-builder relationships. ·        The critical role of customer service, attention to detail, and practical knowledge over theoretical learning. ·        Strategic ways to 'wow' clients, handle objections, and maintain credibility amidst industry challenges like lawsuits. ·        Real-life anecdotes and personal experiences from the narrator serve to bring these lessons to life. ·        Showcasing how exceptional customer service and an in-depth grasp of contracts can set successful real estate agents apart. 37:32 - 45:52 The Importance of Professional Cleaning ·        Five primary topics are explored in detail: o   The challenges of transaction negotiations, o   Managing workload, o   Balancing professional relationships, o   The financial and emotional efforts in difficult transactions, and o   Client satisfaction tactics. ·        Handling egos during negotiations. ·        The pitfalls of mixing friendship and business, and dealing with demanding clients. ·        Significant financial investments to meet client expectations. ·        Managing minimal seller efforts versus high buyer demands. 45:53 - 56:13 The Value of Referrals ·        Professional services in real estate and insurance sectors. ·        The critical role of professional cleaning and concierge services, particularly for high-value properties in real estate transactions. ·        The complexities of working in real estate and insurance in Florida, discussing key elements like: o   homeowner's permits, o   flood insurance policies, and o   the importance of local regulations. ·        The necessity for listing agents to include professional cleaning in their offerings to meet luxury market client expectations and justify higher commissions. ·        The importance of maintaining strong referral networks and adapting strategies to showcase value to clients effectively. ·        Expertise in navigating the regulatory landscape and handling insurance claims is presented as crucial for successful real estate transactions and business growth. 56:14 - 01:17:17 Conclusion and Final Thoughts ·        A comprehensive guide to thriving in the real estate industry: o   Effective sales and marketing strategies, o   Emphasizing the creation of systems like CRMs, o   Leveraging referrals, and o   Personal branding through newsletters and social media. ·        The importance of enhancing online presence on LinkedIn and YouTube, creating engaging content, consistency in posting, and transparency with clients. ·        The essential practices for success, such as: o   Maintaining detailed records, o   Systematic communication, and o   Fostering a passion for real estate. ·        The collaboration over competition, effective time management, and the flexibility afforded by modern technology.   Quotes: “I'm not looking at another agent as my enemy like, I don't get that. We all have to be able to work together.” – Bailey Burnside “I didn't know the importance of being at a brokerage where you can literally learn from being thrown in the deep end essentially.” – Bailey Burnside “We all have to be able to work together because at some point we're probably going to be on either end of the transaction together. Let's be cordial.” – Bailey Burnside To contact Bailey Burnside, learn more about her business, and make her a part of your network, make sure to follow her on Instagram, TikTok, and Website.   Instagram: https://www.instagram.com/thefoermanteam/ Facebook: https://m.facebook.com/thefoermanteam/   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

What truly drives success in real estate? In this engaging episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Deanna attended the University of North Florida where she earned her Bachelor's Degree in Business Administration majoring in Business Marketing and Management. With this focus, she worked in the financial industry for nearly twenty years where her primary responsibilities were Relationship Management and Fund Reconciliation with various mutual fund companies. Each of these roles required extreme attention to detail and excellent communication skills which have served her well in her real estate career. Deanna is focused on providing stellar customer service and makes it a point to understand her customers and their goals so that she can help them to achieve those goals with ease. She prides herself in the relationships that she builds with her customers which is evidenced through the exemplary customer reviews that she has received from customers who recognize her dedication to them. She specializes in residential sales in Northeast Florida with a primary focus in Clay, St. Johns, and Duval counties. Deanna underscores the critical role of building strong client relationships and engaging with the community, alongside endorsing the importance of selecting the right brokerage and constant professional development. Additionally, the discussion sheds light on the power of structured training sessions, highlighting the need for organized agendas and offering practical learning opportunities as crucial elements in professional growth. Tune in as Deanna Foerman encourages listeners to rethink their approach to real estate by integrating personalized interactions and impactful training into their practices!           Highlights 00:00 - 03:09 Deanna Foerman: Finance, Teacher to Successful Real Estate Agent ·        We welcome Deanna Foreman to the show! ·        Deanna has successfully integrated her skills to excel in real estate, consistently selling over a million dollars monthly. ·        Diverse experiences contribute to success in real estate. ·        Sponsor, Remi Graphics. 03:09 - 09:56 The Role of Real Estate Agents in the Community ·        Recognizing the efforts of pilots, including former Navial aviators and Delta pilots, who used their planes to provide emergency supplies like diapers and formula to areas affected by a recent hurricane. ·        How community and individual efforts can make a tangible impact. ·        Real estate agents as community influencers. ·        Their role not only in housing but in contributing to local services and information networks. ·        Setting up referral networks for various local services, providing valuable community connections. ·        Being a proactive, giver mentality in both real estate and community efforts, expecting nothing in return but potential reciprocal kindness. 09:56 - 17:50 Balancing Teaching and Real Estate ·        Deanna discusses her journey growing up in Orange Park. ·        Her role as a relationship manager, dealing with client funds, and how it prepared her for a career in real estate. ·        Transitioning into teaching, motivated by a desire for a change in pace and a closer commute. ·        Deanna became an elementary school teacher, allowing her to spend more time with her family. Reflecting on her experiences. ·        How her time in both finance and education has influenced her current role in real estate, emphasizing the importance of building relationships. 17:50 - 22:01 Choosing the Right Brokerage ·        Deanna was initially hesitant to enter a commission-based field, encouragement from others prompted them to finally consider real estate. ·        How she became a five-million-dollar producer while still teaching, leveraging their existing network for support. ·        Managing the challenges of balancing both professions by effectively managing their time and never revealing to clients that they were teaching concurrently. ·        Ensuring clients received full-time service and demonstrated their confidence and growth in real estate, with plans to discuss their first brokerage choice next. 22:02 - 36:30 The Importance of Real Estate Agents in the Community ·        Deanna talks about being part-time real estate agent who emphasizes the significance of selecting the right brokerage by exploring team dynamics and office culture. ·        Initially starting with a team, how the culture provided a sense of belonging and support, akin to family. ·        The role of managers and agents in fostering a positive environment. ·        The value of personal relationships in business success, and the risks faced by agents in virtual settings. ·        Maintaining personal connections with clients, which promotes trust and referrals, and shares practical strategies like personalized communications and monitoring social media for engagement. ·        The evolving dynamics in the real estate market, urging agents to remain adaptable and prioritizing negotiations with empathy as client needs and market conditions fluctuate. 39:10 - 44:28 Breaking Through Barriers with Support ·        The significance of real estate agents in fostering relationships and building trust with clients, likening their role to that of a guide. ·        How agents guide their clients through the stressful and significant process of buying a home, often forming lasting bonds. ·        The importance of a supportive work environment and brokerage culture. ·        How it can aid agents in overcoming challenges and achieving success. ·        Real estate transactions are often the largest in a client's life. ·        The responsibility and impact agents have in facilitating these experiences. 44:28 - 58:58 The Value of Mentorship and Accountability ·        The significance of training, education, and mentorship in achieving success in the real estate industry. ·        Having a supportive atmosphere, such as transaction coordination and a marketing department, which allows agents to focus on client relationships without getting bogged down in operational tasks. ·        The 'Ninja Selling' approach is emphasized for building long-term client relationships through personal interactions like coffee meetings and lunches. ·        The role of accountability groups in maintaining goals and commitments, stressing the need for self-discipline and the influence of mentors, both formal and informal, within the industry. Treating all clients with equal respect, irrespective of their financial standing, as a strategy for building a strong reputation and lasting business relationships. 58:58 – 01:12:29 Keys to Success in Real Estate and Final Thoughts ·        The essential elements leading to success in the real estate industry. ·        Three primary components: o   The desire to continually learn, o   Active involvement in industry-related activities, and o   The importance of fostering strong relationships with clients. ·        The necessity of finding a brokerage that aligns with the agent's needs, particularly with robust training programs. ·        The value of participating in real-world training rather than relying solely on virtual methods is also discussed. ·        The necessity of community involvement and making personal connections as a part of the business strategy, referring to practices such as hosting regular social events.   Quotes: “Find one that is really a good fit because if the fit's not there, nothing else is going to come naturally.” – Deanna Foerman “In real estate, you're dealing with what is usually people's most valuable asset. you're dealing with their money, you better be spot on and be able to account for everything.” – Deanna Foerman “I always tell people that I'm working with, I don't want you to worry unless I worry and if I'm worried, then you can worry.” – Deanna Foerman To contact Deanna Foerman, learn more about her business, and make her a part of your network, make sure to follow her on Instagram and Facebook.   Instagram: https://www.instagram.com/thefoermanteam/ Facebook: https://m.facebook.com/thefoermanteam/   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation! SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

In this engaging episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Ricky Caruth. Ricky Carruth is a top real estate agent in Alabama. He also started speaking, writing and coaching in 2017 through his Zero to Diamond free real estate coaching company with a mission to reduce the failure rate in the real estate industry by bringing awareness that it's not about the deal, it's about the relationship. Ricky is the No-Pressure Agent. Born and raised on the Gulf Coast, Ricky has been selling real estate since he was 20 years old. Starting his career in 2002, he has been through this roller coaster of a market and back. After tons of life lessons of ups and downs, Ricky has emerged as the #1 agent on the Gulf Coast since 2014. Ricky discusses the keys to real estate success, emphasizing the importance of personal branding, conversations, and consultations in building a successful career. Ricky shares his journey from humble beginnings to becoming a top solo agent with over $1 billion in gross volume sales. He highlights the role of mentorship, learning from failures, and the impact of technology on real estate practices. Ricky addresses current industry challenges, such as the changing dynamics of commissions and the value of agents, encouraging realtors to embrace new opportunities and enhance their skills. Tune in as Ricky Carruth expresses his dedication to his clients, hard work ethic and market knowledge are his key attributes that have place him a step ahead of the rest!           Highlights 00:00 - 03:30 Ricky Carruth: Zero To Diamond ·        We welcome Ricky Carruth to the show! ·        The potential opportunities arising from changes in real estate professional standards. ·        Changes as a chance for agents to enhance their skills and negotiate better deals, particularly on the buyer's side. ·        His optimistic approach toward the evolving real estate landscape. 03:31 - 07:04 Innovative Tools for Real Estate Agents ·        The misconceptions surrounding the value of real estate agents ·        The gap in perception between what agents do and what the general public believes they do. ·        Most people underestimated the hours agents work on a deal ·        A need for the industry to better communicate its value. ·        More experienced agents are negotiating better commissions compared to newer agents. ·        The importance of experience and skill development within the profession. ·        The disparity in understanding could lead to newer agents earning less due to a lack of skills, but also provides an opportunity for them to grow. ·        The hidden efforts agents make, which are often unrecognized by the public, similar to how lawyers track their hours. 07:05 - 13:18 Ricky Carruth's Journey into Real Estate ·        A real estate tool called 'Rayse' that tracks activities and automates reporting for agents, helping them provide detailed breakdowns of their work to clients. ·        This tool aims to improve transparency in agent-client interactions. ·        The residual concerns about how agents educate clients on agreements and evolving industry norms due to legal and media pressure are also highlighted. ·        Despite fears, most sellers still willingly pay buyer agent fees. ·        The way compensation is offered is predicted to change as agents adapt to a model where no upfront offer is made. ·        The focus will shift to negotiations and client net figures. 13:19 - 25:25 Surviving the Market Crash and Lessons Learned ·        Becoming a real estate agent at the age of 20. ·        The allure of financial stability that motivated him to pursue real estate. ·        Successfully builds his career, becoming a millionaire by 2004, only to experience financial loss during the market downturn that began in 2005. ·        He reflects on the learning curve and challenges associated with achieving success in real estate. 25:25 - 33:58 Passion for Coaching and Helping Agents ·        The challenges faced by an individual in the real estate market during economic downturns, specifically around 2008. ·        The adaptation required to handle short sales and foreclosures, detailing personal experiences of hardships, including being homeless, and the strategies implemented to thrive despite market fluctuations. ·        The importance of building relationships over transactions and learning from past mistakes to ensure business sustainability regardless of market conditions. ·        Significant turning point where the speaker shifted focus to representing buyers for foreclosures, leading to a successful career with a long-term vision in real estate. ·        How most new agents have a short-term perspective and the necessity to adopt a longer-term view to achieve true financial freedom and success. 33:59 - 41:13 The Power of Conversations in Real Estate ·        Ricky's passion for reducing the high failure rate among real estate agents. ·        The importance of authentic relationships over high-pressure sales techniques. ·        He advocates becoming the person capable of achieving success through continuous learning and relationship building. o   Common struggles faced by agents, like: o   Reluctance to make calls or initiate conversations. ·        Stress the need for personal development to overcome these challenges. ·        The impact of genuine communication in creating business opportunities and sustaining longevity in the real estate industry. 41:14 - 50:36 Creating Content and Personal Branding ·        Making clients feel comfortable to open up about their needs in real estate dealings. ·        Ricky criticizes agents who focus too intently on listings and sales without understanding clients' true goals. ·        Establishing a deep connection with clients can lead to lifelong relationships and high lifetime value. ·        Proactive lead generation by contacting people directly rather than relying on leads provided by other channels. ·        Enabling agents to tailor interactions and potentially turn more leads into meaningful business relationships. 50:37 - 57:15 The Role of Real Estate Agents as Community Influencers ·        The critical role of maintaining consistent conversations and creating valuable content in building a successful real estate business. ·        Prioritizing direct interactions with clients as the foundation of a business. ·        Establishing a weekly email strategy to maintain long-term connection with clients. ·        Ricky recommends agents document and share their daily activities through social media to showcase expertise and reliability ·        Agents are encouraged to continuously educate themselves on market trends and use this knowledge as content to enlighten their clients. ·        The significance of real estate agents as local influencers who can impact their community by sharing valuable insights about the area. 57:16 – 58:07 Event Announcement and Conclusion ·        Ricky announces an upcoming event sponsored by the St. John St. Augustine board set for October 15th at Palencia. ·        Meeting Ricky in person at the event!   Quotes: “If I'm going to put it in somebody else's hands, I don't think I'm going to be very successful in this business.” – Ricky Carruth “You're never going to sell a piece of property without talking to the client.” – Ricky Carruth “The future you could actually have is whenever you want it to be.” – Ricky Carruth   To contact Ricky Carruth, learn more about his business, and make him a part of your network, make sure to follow him on Instagram, Facebook, and Email.   Instagram: https://www.instagram.com/rickycarruth/ Facebook: https://www.facebook.com/profile.php?id=61557354928972 YouTube: https://www.youtube.com/@RickyCarruth LinkedIn: https://www.linkedin.com/in/ricky-carruth-373359161/ Website: https://carruthteam.com/ If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation! SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

How will the new Buyer's Broker Agreement requirement reshape the real estate landscape, and what unexpected challenges might agents face? This episode is sponsored by Remi Graphics! owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today!   In this special edition of the Real Estate Excellence Podcast, host Tracy Hayes dives deep into the upcoming changes in real estate practices with respected attorneys Rose Alberre and David Heekin of Landmark Title. The discussion centers around the Buyer's Broker Agreement, set to become mandatory on August 17th. The experts break down the intricacies of the new forms, potential pitfalls, and best practices for real estate professionals. From antitrust concerns to practical implementation advice, this episode offers invaluable insights for navigating the evolving real estate landscape.   [00:00:00 - 00:15:00] Decoding the Antitrust Dilemma   1. The antitrust lawsuit resulted in a $1.78 billion verdict due to alleged conspiracy to fix brokerage commissions. 2. The new requirements aim to increase transparency, especially for buyers. 3. Local MLSs are responsible for compliance and enforcement of the new rules.   [00:15:00 - 00:30:00] Navigating the New Agreement Landscape   1. Three types of agreements are now available: property pre-touring agreement, showing agreement, and exclusive buyer broker agreement. 2. Compensation must be objectively ascertainable and cannot be open-ended or range-based. 3. Agents must have a signed compensation agreement before or simultaneously with submitting an offer.   [00:30:00 - 00:45:00] The Open House Conundrum   1. Agents hosting open houses are seen as representatives of the seller. 2. A Buyer's Broker Agreement becomes necessary when providing services beyond basic property information. 3. Ethical considerations arise when listing agents request to see Buyer's Broker Agreements before showing properties.   [00:45:00 - 01:00:00] Contractual Clarity and Compensation   1. It's recommended to include agent compensation terms in the purchase contract for transparency. 2. Agents should be cautious about advertising blanket commission offers on their websites. 3. Existing listings and buyer broker agreements signed before August 17th need to be amended to comply with new rules.   [01:00:00 - 01:10:00] Education and Adaptation in the New Era   1. Continuous education and training are crucial for understanding and implementing the new requirements. 2. Agents should stay updated with the latest form versions and guidelines from Florida Realtors. 3. Providing value and adapting to changes are key to thriving in the evolving real estate landscape.   Quotes:   "This settlement did not prohibit sellers from paying. It did not prohibit listing agents from paying. It did not say that we can't do this anymore. So we're still getting, I mean, it's, the result is the same, the path is different." - Rose Alberre   "If you add value, you will always have a seat at the table." - David Heakin   Connect with Landmark Title:   Website: www.landmarktitle.com Facebook: https://www.facebook.com/landmarktitlejacksonville/ If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.  

How can real estate agents turn their knowledge into a powerful resource that benefits both their careers and the industry as a whole?   This episode is sponsored by Remi Graphics! owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today!   In this enlightening episode of Real Estate Excellence, host Tracy Hayes sits down with Ant Stroud, a Navy veteran turned real estate dynamo. Ant shares his journey from financial struggles to becoming a respected industry leader, emphasizing the importance of education, networking, and giving back to the real estate community. Through his innovative platform, Agent from Abundance, Ant aims to create a hub of knowledge that empowers real estate professionals at all levels. The conversation delves into the critical role of industry involvement, the power of designations, and the impact of advocacy in shaping the future of real estate.   Home is where the heart is" defines Ant's motivation as a Realtor. Once homeless, he now helps others find stable homes. As CEO of Ant Stroud Group with Navy to Navy Homes, he ranks in Northeast Florida's top 5% real estate agents. His motto, "Always Family, Never Customers," reflects his lifelong service, especially to military families.   00:00:00 - 00:15:00 "From Navy Blues to Real Estate Views" • Ant's transition from the Navy to real estate • The importance of education in building confidence • How networking can open doors in the industry   00:15:00 - 00:30:00 "The Power of Designations: More Than Just Letters" • The value of real estate designations in professional growth • How to effectively communicate your expertise to clients • The impact of continuous learning on an agent's career   00:30:00 - 00:45:00 "Agent from Abundance: A Vision for Industry Education" • The concept behind Agent from Abundance • Creating a hub for real estate knowledge and resources • Leveraging expertise from various industry leaders   00:45:00 - 01:00:00 "The Art of Industry Involvement" • The benefits of participating in real estate associations • How to make an impact without holding a formal leadership position • The creation of the Military Real Estate Council (MRE)   01:00:00 - 01:24:00 "Advocacy in Action: Shaping the Future of Real Estate" • The importance of RPAC and political involvement • How local actions can lead to national changes • The role of real estate professionals in protecting consumer interests   Quotes:   "Education without action is just entertainment." - Ant Stroud   "I stand on business. You didn't stand on business cause you don't know the business." - Ant Stroud   Connect with Ant:  Website: https://www.navytonavy.com/   Instagram: https://www.instagram.com/ant.stroud_realtor/   All links: https://linktr.ee/AntStroud   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.  

How does a Naval Academy graduate and retired Naval aviator navigate the complexities of the real estate industry while leading one of Florida's largest realtor associations?   In this enlightening episode of the Real Estate Excellence podcast, host Tracy Hayes interviews Mario Gonzalez, the 2024 president-elect of the Northeast Florida Association of Realtors (NIFAR) and owner-broker-CEO of Navy to Navy Homes. Gonzalez shares his journey from Naval service to real estate entrepreneurship, offering valuable insights on property management, the importance of collaboration in the industry, and the role of local realtor associations in shaping the future of real estate. He discusses the challenges faced by agents in the current market and emphasizes the significance of continuous education and adaptation to new technologies.   Mario Gonzalez, a retired Navy pilot and founder of Navy to Navy Homes in Jacksonville, FL, leads a full-service real estate brokerage specializing in property management, sales, and relocation services, particularly for military families. With a background in Electrical Engineering and Leadership from the US Naval Academy, Mario leverages his expertise to train agents and educate the community. His commitment extends to volunteering in various capacities, including coaching youth soccer for children of deployed parents. An active real estate investor and advisor since 1998, Mario holds several professional designations and teaches multiple real estate courses.   [00:00:00 - 00:15:30] From Naval Aviation to Real Estate Navigation   1. Gonzalez's journey from Naval Academy to real estate 2. The importance of buying property early in one's career 3. How military experience translates to real estate success   [00:15:31 - 00:30:00] Building a Niche: The Navy to Navy Homes Story   1. The origin and growth of Navy to Navy Homes 2. The value of property management in a real estate career 3. The importance of authenticity and trust in serving military clients   [00:30:01 - 00:45:00] Navigating Market Challenges and Collaborative Solutions   1. Strategies for overcoming current market challenges 2. The power of collaboration among real estate professionals 3. The role of local realtor associations in supporting agents   [00:45:01 - 01:00:00] Technological Advancements and MLS Evolution   1. The impact of MLS data sharing on agent capabilities 2. Underutilized tools and resources available to realtors 3. The importance of transparency in real estate transactions   [01:00:01 - 01:08:00] Leadership and Future Vision for NIFAR   1. The importance of getting involved in local realtor associations 2. Opportunities for leadership development in real estate 3. The impact of realtor advocacy on homeownership and legislation   Quotes:   "We want to give everybody the tools and the opportunity to do well. And we believe that the cream will rise to the top." - Mario Gonzalez   "If I don't know what your long-term goals are, 100% fail in helping you achieve those goals because I don't know what they are." - Mario Gonzalez   Connect with Mario:   Website: https://www.navytonavy.com/   Facebook: https://www.facebook.com/profile.php?id=100002398388052   Twitter: https://twitter.com/NavytoNavy   YouTube:https://www.youtube.com/c/NavytoNavyHomesJacksonville?sub_confirmation=1   LinkedIn:https://www.linkedin.com/in/navytonavy If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.  

What if you could transform your real estate marketing from a time-consuming chore into a powerful tool that builds authentic connections and drives business growth?   This episode is sponsored by Remi Graphics! owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today!   In this illuminating episode, Tracy Hayes sits down with Emily Ingle, founder of Saylor and Co Marketing, to explore the world of strategic real estate marketing. Emily shares her journey from education to real estate, and how she discovered her passion for helping agents elevate their marketing game. With insights on creating authentic brand identities, leveraging social media effectively, and the power of consistent communication, this conversation is packed with actionable advice for real estate professionals looking to stand out in a crowded market.   Emily Ingle is a former high school teacher who transitioned into the real estate profession. Her goal as a teacher was to help her students' dreams come true, and she brings that same dedication to her work as a Realtor®. She is committed to providing exceptional, personalized service for all of her clients. Emily takes great pride in the relationships she builds and always works relentlessly on her clients' behalf to help them achieve their real estate goals. She understands that buying or selling a home is more than just a transaction: it's a life-changing experience. Emily's philosophy is simple: Clients come first. She pledges to be in constant communication with her clients, keeping them fully informed throughout the entire buying or selling process. Emily believes that if her clients aren't feeling that their dreams have come true, she hasn't done her job. [00:00:00 - 00:15:30] From Classroom to Real Estate: Emily's Unexpected Journey   1. Emily's background in education provides a unique perspective on relationship-building in real estate 2. The transition from teaching to real estate was driven by a desire for work-life balance 3. Keller Williams provided a supportive environment for Emily's career growth   [00:15:31 - 00:32:00] The Art of Authentic Branding in Real Estate   1. Understanding your ideal client is crucial for effective marketing 2. Consistency in branding builds trust and recognition 3. Personal touches in marketing materials help agents stand out   [00:32:01 - 00:48:30] Mastering Social Media for Real Estate Success   1. Balancing personal and professional content on social media is key 2. Video content is powerful for building relationships with potential clients 3. Analyzing social media performance helps refine marketing strategies   [00:48:31 - 01:05:00] Newsletters and Websites: Cornerstones of Effective Communication   1. Consistent, value-packed newsletters keep agents top-of-mind with clients 2. Websites should offer more than just property searches to be truly effective 3. Lead magnets can help capture contact information and nurture relationships   [01:05:01 - 01:23:00] Leveraging Professional Marketing Services for Real Estate Success   1. Outsourcing marketing tasks can free up time for core business activities 2. Professional marketing services can elevate an agent's brand and consistency 3. Investing in marketing support can lead to improved work-life balance and business growth   Quotes:   "Real estate's a business of relationships. So how can we really showcase who you are so you can keep building on and strengthening those relationships?" - Emily Ingle   "Spend that time to figure out what's gonna work for you. I say spend the time, don't overanalyze it." - Emily Ingle   Connect with Emily: LinkedIn:https://www.linkedin.com/in/emily-ingle-074495291/ Instagram: https://www.instagram.com/saylorandcojax/ Facebook: https://www.facebook.com/saylorandcomarketing If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.    

How did an unexpected life change propel Luke Christmas from a carefree bartender to a highly successful real estate agent closing millions in transactions annually?   This episode is sponsored by Remi Graphics! owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today!   In this enlightening episode of the Real Estate Excellence podcast, host Tracy Hayes delves into the remarkable journey of Luke Christmas, a young and thriving real estate agent who transformed his life through sheer determination and strategic mentorship. From his humble beginnings as a college football player to becoming one of the top-producing agents in Northeast Florida, Luke shares invaluable insights on the power of accountability, the importance of authentic relationships, and the impact of structured systems in real estate success. His story is a testament to the transformative power of finding the right mentor and the importance of continual personal and professional growth in the ever-evolving real estate industry.   Luke Christmas is a successful real estate agent in Northeast Florida. A former college football player, Luke found his calling in real estate after becoming a father. Under Sarah Rocco's mentorship at Keller Williams, he rapidly excelled. Now running Christmas Homes, Luke is known for his integrity, personalized service, and significant sales growth year-over-year.   (00:00:00 - 00:10:00) From Gridiron to Groundwork: The Unexpected Path to Real Estate    - Luke's transition from college football to real estate - The impact of impending fatherhood on career choices - The importance of finding the right mentorship early in one's career    (00:10:00 - 00:25:00) The Sarah Rocco Boot Camp Experience"Forged in Fire: The Making of a Real Estate Warrior   - The rigorous training and accountability under Sarah Rocco's team - The importance of time-blocking and systematic approaches in real estate - How structured mentorship can accelerate career growth   (00:25:00 - 00:40:00) Building a Referral Network:Cultivating Connections: The Art of Agent Referrals   - Strategies for building and maintaining a strong referral network - The power of authenticity in professional relationships - Leveraging industry events for long-term business growth   (00:40:00 - 00:55:00)  Transitioning to Independence: Spreading Christmas Cheer: The Birth of Christmas Homes - The decision-making process behind going independent - Balancing personal growth with professional ambitions - The importance of continual self-reflection in career decisions   (00:55:00 - 01:25:00) Adapting to Industry Changes and Leveraging Support: Navigating the New Normal: Strategies for Success in a Changing Market   - Addressing the NAR settlement and its impact on business practices - The importance of transparent communication with clients - How leveraging operational support can double business growth   Quotes:   "I think it's just going to make us more professional and make us do our job better." -Luke Christmas:    "I'm not going to take a listing if they're not going to pay a buyer broker agreement. I don't care if it's 2 million. I don't care if it's 500 and a hundred thousand. I'm not going to take it.” - Luke Christmas:    Connect with Luke: Website: https://www.theroccogroup.com/luke_christmas_profile LinkedIn: https://www.linkedin.com/in/luke-christmas-9100a118a/   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.    

How does a real estate agent with nearly four decades of experience navigate the ever-changing landscape of the industry while maintaining a focus on the human element of transitions?   This episode is sponsored by Remi Graphics! owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today!   In this enlightening episode of the Real Estate Excellence podcast, host Tracy Hayes sits down with Ed Acres, a veteran real estate professional with almost 37 years of experience. Ed shares his journey from a young agent in Clay County to his current role as branch development manager at Coldwell Banker Vanguard. The conversation delves into the evolution of real estate technology, the importance of adaptability, and the value of maintaining a personal touch in an increasingly digital world. Ed's insights on market changes, client relationships, and the critical balance between transaction management and empathy provide a masterclass for both novice and experienced agents alike.   Edmund Akers, Branch Development Manager at Coldwell Banker Vanguard Realty's Historic Avondale office, brings nearly 37 years of experience in real estate and financial technology. A Jacksonville native, Ed combines his local knowledge with expertise in sales, management, and risk assessment. He focuses on helping clients through life transitions, consistently ranking among top-producing agents in Northeast Florida. [00:00:00 - 00:15:30] From Lots to Leadership: Ed's Real Estate Journey   Ed started his real estate career at 21, selling lots and mobile homes in Clay County. Technology has dramatically changed the industry, from paper MLS books to digital listings. Building a database and leveraging technology early on can significantly boost an agent's success.   [00:15:31 - 00:30:00] The Art of Client Communication and Marketing   Regular communication with clients is crucial, even when there are no updates on listings. Open houses remain an effective marketing tool when properly promoted and executed. Understanding the local market and property specifics is essential for effective selling.   [00:30:01 - 00:45:00] Navigating Industry Changes and Liability   Agents must stay educated on industry changes, including new forms and regulations. Understanding and mitigating liability is crucial for protecting oneself and the brokerage. Effective communication and documentation are key to managing client expectations and reducing risk.   [00:45:01 - 01:00:00] Finding Your Niche and Building Value   Agents should explore different areas of real estate to find their niche and passion. Demonstrating value to clients involves showcasing expertise and personal experiences. Adapting to market changes and being willing to pivot is essential for long-term success.   [01:00:01 - 01:25:00] Scaling Your Business and Maintaining Personal Touch   Recognizing when to leverage tools like transaction coordinators is crucial for growth. Balancing personal involvement with delegation is key to scaling a real estate business. Maintaining client relationships post-transaction is vital for repeat business and referrals. Quotes:   "I've always been a two feet in or two feet out tiger by the tail, got ahold of it, hang on and give up my all." - Ed Acres   "For me, it's never been about chasing the commission dollar. For me, it's about the transition aspect of it, what I'm there for." - Ed Acres   Connect with Ed:   Instagram:https://www.instagram.com/edakersrealtor/ LinkedIn: https://www.facebook.com/edmundakersrealtor Facebook: https://www.linkedin.com/in/edmundakers/   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.    

How does a top-performing real estate agent navigate the ever-changing landscape of the industry while maintaining a passion for helping clients achieve their dreams?   This episode is sponsored by Remi Graphics! owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today!  In this enlightening episode of the Real Estate Excellence Podcast, host Tracy Hayes sits down with Cassandra Schober, a top-performing real estate agent in Jacksonville, Florida. Cassandra shares her journey from serving tables to becoming a successful realtor, offering invaluable insights into the real estate industry. The conversation covers a wide range of topics, including the importance of mentorship, the value of professional development, and the challenges faced by both new and experienced agents. Cassandra's passion for her work shines through as she discusses the multifaceted nature of being a realtor and the importance of building strong relationships with clients and colleagues alike.  Cassandra Schober is a top-performing real estate agent in Jacksonville, Florida. Originally from Pennsylvania, she transitioned from the service industry to real estate in 2016. Ranked 12th at Watson Realty Corp in 2023, Cassandra is known for her passion, professionalism, and effective communication. She emphasizes continuous learning and adaptability in her successful career.   [00:00:00 - 00:15:00] From Serving Tables to Selling Houses   Cassandra's background in banking and construction influenced her real estate career The importance of having a home inspection for new construction properties The value of understanding various aspects of home construction and maintenance   [00:15:01 - 00:30:00] The Art of Client Communication   The significance of educating buyers and sellers throughout the process The importance of being upfront and straightforward with clients How to handle difficult conversations about home repairs and pricing   [00:30:01 - 00:45:00] Building a Strong Real Estate Network   The importance of fostering relationships with other real estate professionals How to leverage social media and video content to connect with potential clients The value of continuous learning and professional development in the industry   [00:45:01 - 01:00:00] Navigating Challenges in Real Estate   The importance of adapting to market changes and industry shifts How to handle difficult negotiations and manage client expectations The value of maintaining a positive attitude and strong work ethic   [01:00:01 - 01:17:00] Success Strategies for New and Experienced Agents   The importance of establishing a consistent morning routine How to balance personal development with professional growth The value of mentorship and collaboration in the real estate industry   Quotes:   "At the end of the day, the secret is being you and being passionate about real estate. You have to be passionate. If you don't have that passion, I don't think it will work for you because passion is what drives you." - Cassandra Schober   "We're not just salespeople. We have to be multifaceted. You have to know how to communicate, you have to know how to negotiate, you have to know how to market, you have to know how to talk to people." - Cassandra Schober   Connect with Cassandra: Website: https://cshober.watsonrealtycorp.com/ LinkedIn: https://www.linkedin.com/in/cassandra-shober-ab4b0b15b/ If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.  

How can real estate agents break through plateaus in their business and take their success to the next level?   This episode is sponsored by Remi Graphics! owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today!   In this episode of the Real Estate Excellence podcast, host Tracy Hayes interviews Kevin Wagemann, founder and CEO of Momentors, a coaching and consulting company for real estate professionals. Kevin shares insights from his nearly two decades of experience in real estate and leadership, discussing how agents can overcome challenges, develop confidence, and achieve greater success through intentional habits, market knowledge, and strategic growth. The conversation covers topics like adapting to market changes, building teams, and the importance of continuous personal development in real estate careers.   Kevin Waugaman is a Christian, loving husband, proud father, and founder of Momentors, LLC. Kevin created Momentors with a mission of helping people maximize potential and remove obstacles to live out their dreams. He started his working career as a busboy at the Sawgrass Marriott before going on to successful sales and operations roles in finance and real estate. He received numerous promotions over the years rising in the ranks to CEO of Berkshire Hathaway HomeServices Florida Network Realty before launching his current entrepreneurial venture. Born in the small town of Stuart, Florida, he grew up loving the outdoors and could often be found fishing, surfing, playing most sports, or simply swinging through the mangroves. [00:00 - 13:59] From Corporate America to Real Estate Success   • Kevin's journey from financial services to real estate • The importance of getting out of your comfort zone early in your career • How to adapt to changing market conditions   [14:00 - 27:59] Leadership and Coaching in Real Estate    • Transitioning from agent to leadership roles • The value of asking questions and listening before implementing changes • Helping agents overcome perfectionism and take action   [28:00 - 41:59] Building a Sustainable Real Estate Business   • Strategies for scaling your business through teams or support staff • The importance of planning for long-term success and eventual exit • Balancing personal and professional goals in real estate   [42:00 - 55:59] Overcoming Plateaus and Maximizing Potential     • Identifying and addressing bottlenecks in your business • Expanding your real estate knowledge beyond just residential sales • The role of coaching in helping agents reach new levels of success   [56:00 - END] Personal Development and Success Strategies   • The importance of continuous learning and personal growth • Developing confidence through market knowledge and preparation • Overcoming fear and taking action to achieve your goals   Key Quote:   "Everyone's got some mess. We've all got something across, I call it the Forbes categories. And I probably didn't make that up. I don't know where I came from it, but family, occupation, recreation, body and health, education, and spirituality. We've all got some stuff we got to work on." - Kevin Wagemann   Connect with Kevin:    Website: https://momentorsllc.com/ Instagram: https://www.instagram.com/kevinwaugamanmomentorsllc/ YouTube: http://www.youtube.com/@KevinWaugaman LinkedIn: https://www.linkedin.com/in/kevin-waugaman-ab830b4?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3ByYZMPvRpTVqmb%2BrwfK3E0g%3D%3D If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.    

How can loyalty and trust shape a real estate agent's career and client relationships over two decades?   This episode is sponsored by Remi Graphics! owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today!   In this enlightening episode, Tracy Hayes sits down with John Singleton, a seasoned real estate professional with over 20 years of experience at Watson Realty in Florida. John shares his journey from Navy veteran to top-producing agent, emphasizing the importance of loyalty, trust, and community involvement in building a successful real estate career. He discusses the value of finding one's niche, resonating with clients, and continuously adapting to market changes. John's insights on prospecting, team dynamics, and balancing personal life with professional commitments offer valuable lessons for both new and experienced agents.   Jon Singleton, a retired Naval Aviator with global service, is a top 1% realtor in Jacksonville. He's led various local organizations and served as President of San Marco Preservation Society. Known for his strong work ethic and integrity, Jon's character has driven his success in real estate, consistently putting his clients' interests first.   [00:00:00 - 00:15:30] From Navy to Real Estate: Navigating New Waters   Military experience can provide valuable skills for a real estate career Finding the right brokerage is crucial for long-term success Transitioning careers requires adaptability and a willingness to learn   [00:15:31 - 00:31:00] The Art of Resonating: Connecting with Clients and Community   Understanding your target market is essential for success Community involvement can lead to organic business growth Authenticity in client interactions builds trust and loyalty   [00:31:01 - 00:46:30] Prospecting and Personal Growth: The Cornerstones of Success   Consistent prospecting is crucial for sustained success in real estate Balancing professional commitments with personal life is challenging but necessary Continuous learning and adaptation are key in a changing market   [00:46:31 - 01:02:00] Building a Strong Team: Partnerships and Support Systems   Finding the right business partner can transform your real estate practice Delegating tasks to support staff allows for focus on core business activities Trust and clear communication are essential in team dynamics   [01:02:01 - 01:36:00] Navigating Change: Advice for New and Experienced Agents   Embracing change is crucial in the ever-evolving real estate industry Focus on building relationships rather than chasing commissions Loyalty and trust are fundamental in all aspects of real estate business Quotes:   "You've got to resonate with your customers." - John Singleton   "Don't focus on just commission. You don't want to have commission breath, focus on people." - John Singleton   Connect with Jon:    Website: https://www.thesingletonteam.com Instagram: http://instagram.com/thesingletonteam Facebook: http://facebook.com/thesingletonteam If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.      

How do es a 26-year-old real estate agent find success and balance in a competitive market like St. Augustine, Florida?   This episode is sponsored by Remi Graphics! owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today!   In this enlightening episode of the Real Estate Excellence podcast, host Tracy Hayes sits down with Taylor Johnson, a rising star in the St. Augustine real estate scene. At just 26 years old, Taylor has already made significant strides in her career, being recognized by the Jacksonville Business Journal as one of the top real estate agents in Northeast Florida. From her journey as a Flagler College graduate to becoming a third-generation realtor, Taylor shares her unique perspective on the industry, discussing the challenges of work-life balance, the importance of community involvement, and the intricacies of selling property in a historic coastal town. Her insights offer valuable lessons for both new and experienced agents alike. [00:00:00 - 00:15:30] From Minnesota to St. Augustine: A Realtor's Journey   Taylor's decision to attend Flagler College was driven by her love for beach life. Her first-hand experience with hurricane flooding as a student prepared her for her real estate career. The importance of understanding and explaining flood risks to potential buyers.   [00:15:31 - 00:30:00] Navigating the Challenges of Real Estate Insurance   Recent changes in insurance policies have significantly impacted real estate deals. Pre-listing inspections can be beneficial for sellers to address potential issues upfront. The importance of considering insurance costs early in the home buying process.   [00:30:01 - 00:45:00] Building a Real Estate Business from Scratch   Taylor's approach to building her client base through genuine community involvement. The value of aligning with a brokerage that matches your business philosophy. The importance of being authentic and passionate about real estate in all aspects of life.   [00:45:01 - 01:00:00] Balancing Act: Managing Growth and Personal Time   The challenges of managing a growing real estate business while maintaining work-life balance. The importance of delegating tasks, such as hiring a transaction coordinator. Recognizing the value of community involvement as an integral part of marketing.   [01:00:01 - 01:24:00] Safety, Marketing, and Lessons Learned   The importance of safety precautions for real estate agents, especially when meeting new clients. Effective use of social media and community involvement for marketing. The value of finding your passion early in your career and pursuing it wholeheartedly. Quotes:   "Real estate is all about where you put your energy and how you balance your energy." - Taylor Johnson   "I don't think this job is butterflies and rainbows all the time, but I do love what I do." - Taylor Johnson   Connect with Taylor:   Facebook: https://www.facebook.com/TaylorJohnsonSellsStAug Instagram: https://www.instagram.com/taylorsellsstaug/ Website: https://www.taylorsellsstaug.com/ If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.    

What if you could focus solely on selling homes while someone else handled all the behind-the-scenes work in your real estate business?   This episode is sponsored by Remi Graphics! owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today! In this episode of the Real Estate Excellence podcast, host Tracy Hayes interviews Samantha Cox, owner of OpSuite LLC. With her extensive background in real estate operations, Samantha shares how her company helps agents streamline their businesses through services like transaction coordination and marketing strategies, enabling them to focus on selling homes and building client relationships. After years as a Director of Operations, Samantha Cox founded OpSuite in 2023, aimed at revolutionizing real estate and small business operations by providing sophisticated systems to streamline processes and enhance customer experiences.   [00:00:00 - 00:15:00] The Journey from Teacher to Real Estate Ops Guru   Samantha transitioned from teaching to real estate, doubling her salary in the first year. She worked with top-producing teams, including the Rocco Group, before starting OpSuite. Samantha's passion for operations grew from seeing the multifaceted nature of real estate businesses.   [00:15:00 - 00:30:00] Building a Business Within a Business   Real estate agents need to view their practice as a business and run it accordingly. Leveraging support staff allows agents to focus on high-value activities like client acquisition and servicing. Samantha's company offers customizable services to fit each agent's needs and goals.   [00:30:00 - 00:45:00] The Art of Client Retention and Referrals   Staying top-of-mind with past clients is crucial for generating referrals. OpSuite helps implement and execute client retention strategies, including events and targeted communications. Consistent follow-up and personalized touches can significantly impact an agent's business growth.   [00:45:00 - 01:00:00] Transaction Coordination: More Than Just Paperwork   Transaction coordinators should aim to leverage the agent's time and handle communication proactively. OpSuite customizes its approach for each agent, adapting to their preferred communication styles and processes. The goal is to make transactions smoother for both the agent and their clients.   [01:00:00 - 01:22:00] The Full Suite: From Listing Management to Business Freedom   Listing management services can help agents present properties in the best light and address issues proactively. OpSuite's comprehensive approach allows agents to take time off without their business grinding to a halt. The ultimate goal is to give agents more freedom while ensuring their business continues to thrive.   Key Quotes: "Real estate agents need to view their practice as a business and run it accordingly." - Samantha Cox   "Staying top-of-mind with past clients is crucial for generating referrals." - Samantha Cox   Connect with Samantha: Instagram: https://www.instagram.com/my_opsuite/ Facebook: https://www.facebook.com/myopsuite LinkedIn: https://www.linkedin.com/in/samanthareneecox/   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.    

What surprising career path led Demi Judd to become a top-performing real estate agent in Jacksonville, Florida?   This episode is sponsored by Remi Graphics!:   Owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today! In this episode of the Real Estate Excellence podcast, Tracy Hayes interviews Demi Judd, a real estate agent in Jacksonville, Florida. Demi shares her transition from wedding planner to realtor, emphasizing relationship-building, market challenges, social media authenticity, mentorship importance, personal branding, and adapting to new technologies. Born and raised in St. John's County, Florida, she left to attend Bible College in California, traveling abroad extensively. Returning to Florida, she initially worked in wedding planning, even appearing on TLC's "Four Weddings." After marrying and becoming a stepmom, she transitioned into real estate through a friend's influence. Now a mother of two, she passionately helps families relocate to Florida, focusing on building lasting relationships rather than mere transactions. Her background ensures meticulous attention to detail, making relocation smooth and rewarding for her clients.   (00:00:00 - 00:10:59) From Wedding Planner to Real Estate Agent: Demi's Unconventional Journey - Demi shares her background growing up in St. Augustine and her early career aspirations - She discusses her experience as a wedding planner and how it prepared her for real estate - Demi explains how a friend's encouragement led her to pursue a career in real estate   (00:11:00 - 00:27:59) Navigating the Challenges of the Ever-Changing Real Estate Market - Demi shares her approach to helping clients navigate the school zoning issues in St. Johns County - She discusses the importance of being authentic on social media and overcoming camera fear - Demi explains how she creates value for clients through guides, resources, and personal touches   (00:28:00 - 00:45:59) Building a Personal Brand and Finding Your Niche in the Industry - Demi shares her experience working on a real estate team and why she ultimately decided to go solo - She discusses the importance of finding your niche and building a personal brand in the industry - Demi explains how she leverages her past experience and unique personality to stand out in a crowded market   (00:46:00 - 01:09:59) The Value of Mentorship and Coaching in Real Estate - Demi shares her decision to hire a coach and the impact it has had on her business - She discusses the importance of having a mentor or partner to cover for you and provide support - Demi explains how her coach has helped her overcome imposter syndrome and focus on her strengths   (01:10:00 - 01:27:00) The Future of Real Estate: Adapting to New Technologies and Changing Client Expectations - Demi shares her thoughts on the impact of AI and other new technologies on the real estate industry - She discusses the importance of providing value and quality service to clients in the face of changing expectations - Demi shares her vision for the future of her business and her passion for coaching and mentoring other agents   Quotes:   "Real estate doesn't have to be a cold caller, an open house, or a doorknock. It has to be you. You're Real Estate. Why can't you sell yourself." - Demi Judd   "I want to help. I can't change an industry. There's an industry issue. That's a whole different thing. But I can change a life of an agent." - Demi Judd   Connect with Demi:   Website: https://www.juddssold.com Instagram: https://www.instagram.com/juddssold/   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.    

How can real estate agents effectively cater to the unique needs of military clients and navigate the challenges of sight-unseen home purchases?   This episode is sponsored by Remi Graphics!:   Owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today!   In this episode, Tracy Hayes interviews Julianne Grant-Johnson, a top-producing agent specializing in military clients. Julianne shares strategies for success, including building relationships, providing detailed information, and accommodating clients purchasing homes sight unseen. She also discusses VA loan benefits, video content marketing, and maintaining consistency in the real estate business.   Julianne, a top-performing Jacksonville realtor with roots in Pensacola, combines her finance degree and passion for serving military families. As a military spouse herself, she specializes in helping military buyers and sellers navigate the housing market, consistently ranking among the top 5% of Berkshire Hathaway HomeServices realtors globally.   (00:00:00 - 00:10:59) Mastering the Art of High-Volume Real Estate Julianne's record-breaking month with 7 closings and 2 referral closings The importance of having a supportive team, including a transaction coordinator and showing assistance Balancing work and family life as a successful real estate agent and mother of three   (00:11:00 - 00:22:59) Leveraging Video Content for Authentic Client Connections The power of incorporating the agent in listing videos to build trust and Soft staging homes for optimal presentation in photos and videos Finding the balance between showcasing a home's best features and maintaining realism   (00:23:00 - 00:33:59) Navigating the Challenges of Real Estate as a Military Spouse Julianne's journey from finance major to successful real estate agent The importance of investing in training and finding the right mentor Overcoming the misconception that real estate is an easy, flexible career   (00:34:00 - 00:44:59) Crafting a Seamless Sight-Unseen Home Buying Experience Providing detailed information and video content to help clients visualize the home and neighborhood Addressing fair housing laws while showcasing properties remotely Building trust and credibility through referrals and consistent communication   (00:45:00 - 00:79:59) Maximizing the Benefits of VA Loans for Military Clients Educating clients on the advantages of VA loans and dispelling common misconceptions Collaborating with lenders to ensure a smooth transaction process Exploring the potential of VA loan assumptions in the current market   Quotes:   "I am selling my service. I am not selling a house. I mean, sure, that's what's on paper and what's on MLS, but I am selling my expertise and my service of helping you through the transaction." - Julianne Grant-Johnson   "Be consistent, be consistent on your content, whether it's sharing your family, sharing your struggles with the business, sharing your wins with the business, be consistent, be consistent on communicating with your clients, have those check-ins, whether it's a year after closing or a week after consult." - Julianne Grant-Johnson   Connect with Julianne:   Website: https://www.jaxwithjules.com Instagram: https://www.instagram.com/jaxwithjules/?next=%2F Facebook: https://www.facebook.com/jaxwithjules   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.  

What proven strategies have propelled this husband and wife real estate team to consistently post impressive sales numbers month after month in the competitive Jacksonville market?   This episode is sponsored by Remi Graphics!:   Owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today! Tracy Hayes interviews Jordan and Jacqueline Gallop, a top-performing husband and wife real estate team in Fernandina Beach, Florida. They discuss their journey from television to real estate, the importance of social media, building relationships, adapting to client needs, and using creative marketing strategies to succeed in a competitive market. Jordan and Jacqueline Gallup are esteemed real estate agents from Amelia Island, Florida. Jordan, renowned for his top-producing results, leverages his innovative marketing skills and video production expertise to uniquely showcase homes and the island's distinct charm. Jacqueline, with a background in TV network programming, excels in understanding client needs and meticulous contract negotiations. Together, they deliver unparalleled service in the real estate market.   00:00:00 - 00:10:47 | From College Sweethearts to Real Estate Partners - Jordan and Jacqueline share their unique story of meeting on a college dating game show - The couple discusses how their experience in college sports shaped their work ethic and drive - They describe their early careers in the television industry and the skills they acquired   00:10:48 - 00:22:59 | Transitioning from Television to Real Estate - Jordan shares his journey into real estate, starting with flipping houses and obtaining his license - The couple explains how they fell in love with Amelia Island and decided to make it their home - They discuss the challenges and successes of their first few years in real estate   00:23:00 - 00:37:59 | Leveraging Social Media and Creative Marketing - Jordan and Jacqueline emphasize the importance of utilizing YouTube and social media for long-term success - They share examples of creative video content that has helped them connect with clients and showcase properties - The couple discusses the value of thinking outside the box and tailoring marketing strategies to each property   00:38:00 - 00:49:59 | Adapting to Client Needs and Building a Strong Team Dynamic - Jordan and Jacqueline explain how they assess client preferences and adapt their approach accordingly - They discuss the importance of having a strong team dynamic and supporting each other's strengths - The couple shares their experience working with a transaction coordinator and the benefits it provides   00:50:00 - 01:22:00 | Navigating the Evolving Real Estate Landscape in Northeast Florida - Jordan and Jacqueline discuss the diverse range of buyers attracted to the Amelia Island area - They share insights on the short-term rental market and the importance of understanding local regulations - The couple offers their perspective on the upcoming changes in the real estate industry and how they plan to adapt Quotes:   "In real estate, you make money when you buy the property, not just when you sell it. The lower the purchase price, the more potential for profit. Trying to sell a house for more simply by adding nicer countertops doesn't work; it's all about finding the right deal from the start." - Jordan Gallop   "Every home has a unique story to tell, and it's our job as real estate agents to showcase how potential buyers can live in and enjoy that space. If your marketing feels like a generic PowerPoint presentation, you're not doing justice to the property or connecting with your audience on an emotional level." - Jordan Gallop   Connect with Jordan and Jaqueline:   Facebook: https://www.facebook.com/JordanGallupRealtor   YouTube: https://www.youtube.com/channel/UCQcQi-8rTRsDdLuPWksd8ow   Website: http://homesforsaleinameliaisland.com/   LinkedIn: https://www.linkedin.com/in/jordangallup/   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.  

How is Florida Realtors, led by 2024 President Gia Arvin, addressing industry challenges and empowering agents to showcase their value?   This episode is sponsored by Remi Graphics!:   Owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today!   In this episode, Tracy Hayes welcomes Gia Arvin, 2024 President of Florida Realtors. Gia shares her experience as a second-generation realtor and discusses the importance of involvement in local boards, the realtor brand, and the code of ethics. She addresses industry challenges and highlights the resources Florida Realtors provides to its members.   ​​Gia Arvin, broker-owner of Matchmaker Realty in Gainesville, is the 2024 president of Florida Realtors®. A leader in regional, state, and national real estate associations, Arvin focuses on addressing Florida's real estate issues through her "Homegrown" approach. She advocates for affordable housing, adhering to high professional standards, and demonstrating the value Realtors® provide to their clients and communities.   (00:00:00 - 00:07:59) Growing Up in Real Estate: Gia Arvin's Journey to Leadership - Gia shares her background as a second-generation realtor and her initial resistance to joining the industry - The importance of getting involved in local boards and committees from the start of one's career - How Gia's mother instilled the value of giving back to the profession and serving others   (00:08:00 - 00:22:59) The Realtor Brand: Ethics, Professionalism, and Expressing Value - The significance of the realtor code of ethics in setting standards for the profession - Strategies for agents to effectively communicate their value to clients - The role of brokerages in providing training and support to agents, and the importance of finding the right fit   (00:23:00 - 00:38:59) Navigating the NAR Settlement: Florida Realtors' Response and Resources - An overview of the NAR settlement and its impact on the real estate industry - Florida Realtors' efforts to provide updated forms, training, and support to agents and brokers - The importance of adapting to change and maintaining open communication within the industry   (00:39:00 - 00:54:59) Advocacy and Education: Empowering Agents Through Florida Realtors - Gia's experience in various leadership roles and the lessons learned along the way - The value of RPAC and Florida Realtors' advocacy efforts at the state and national levels - Initiatives to promote professionalism and education, such as the Board Certified Real Estate Professional program   (00:55:00 - 01:19:00) The Future of Real Estate: Challenges and Opportunities - Addressing affordability issues and the need for innovative solutions in workforce housing - The potential impact of demographic shifts on realtor membership in the coming years - The wide range of resources and services provided by Florida Realtors to support its members, including legal and tech hotlines, market research tools, and educational content   Quotes:   "Realtors are unsettled because they don't have a clear understanding of what's expected and what the changes are going to be, but we're hoping to take that mystery out of it and really be their support system through this change." - Gia Arvin   "We're only as strong as our weakest link. Anything that I can do to help grow someone else and leave the profession better than I found it, we all have a responsibility to collaborate and work together." - Gia Arvin   Connect with Gia: Facebook: https://www.facebook.com/gia.m.arvin   Instagram: https://www.instagram.com/arvingia/   LinkedIn: https://www.linkedin.com/in/gia-arvin-134a687/   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

What pivotal moment inspired a successful real estate broker to hire a coach and transform her business?   This episode is sponsored by Remi Graphics!:   Owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today!   In this insightful episode of the Real Estate Excellence podcast, Tracy Hayes interviews Shanon Voce, the owner and broker of Anchor Realty Jaxx. Shanon shares her journey from working in retail management to becoming a thriving real estate broker. She highlights the importance of customer service, communication, and building relationships in her success. Shanon also opens up about the challenges of running a small brokerage and the profound impact hiring a coach, Angie Bell, had on her personal and professional growth. Throughout the conversation, Shanon emphasizes the significance of nurturing relationships, staying positive, and consistently putting yourself out there to attract clients and grow your business.   Shanon is a experienced Real Estate Broker with a demonstrated history of working in the real estate industry. Skilled in Sellers, Negotiation, Buyer Representation, Customer Service, and Sales. Strong real estate professional with a Bachelor of Science (B.S.) focused in Business Administration and Management, General from University of Central Florida.   00:00:00 - 00:10:57 | From Retail to Real Estate: Shanon's Journey - Shanon shares her background in retail management and her decision to pursue a career in real estate - The importance of customer service and communication in both retail and real estate - Transitioning from working for a company to becoming an independent broker   00:10:58 - 00:23:59 | Mastering the Art of Delegation - The significance of hiring a transaction coordinator to focus on relationship-building - Setting expectations and communicating effectively with a transaction coordinator - The benefits of delegating tasks to grow your business and provide better customer service   00:24:00 - 00:37:59 | The Transformative Power of Coaching - Shanon's decision to hire a coach, Angie Bell, to overcome feelings of isolation and grow her business - How coaching helped Shanon identify and nurture relationships, set goals, and allocate resources effectively - The importance of having a supportive coach who understands your values and helps you achieve work-life balance   00:38:00 - 00:50:57 | Staying Positive in a Challenging Market - Shanon's advice for agents navigating a high-interest rate market: focus on client goals and educate them on the long-term benefits of homeownership - The importance of staying positive and not letting fear or noise distract you from your purpose - Strategies for staying top-of-mind with your sphere of influence and consistently providing value   00:50:58 - 01:25:00 | Overcoming Self-Doubt and Embracing Authenticity - Shanon's experience with self-doubt and the importance of pushing through it to put yourself out there - The power of sharing your authentic self on social media and in your marketing efforts - Recognizing that not everyone will resonate with your message, but focusing on those who do and the value you provide   Quotes:   "I think communication is just key. I think that helps people so much be able to navigate their thoughts, their feelings, their expectations." - Shanon Voce   "If you're going to write the story, write it in a good way." - Shanon Voce   Connect with Shanon:   Instagram: https://www.instagram.com/shanonvoce/ Facebook: https://www.facebook.com/ShanonVoce Website: https://www.anchorrealtyjax.com/     If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   --- What pivotal moment inspired a successful real estate broker to hire a coach and transform her business?   This episode is sponsored by Remi Graphics!:   Owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today!   In this insightful episode of the Real Estate Excellence podcast, Tracy Hayes interviews Shanon Voce, the owner and broker of Anchor Realty Jaxx. Shanon shares her journey from working in retail management to becoming a thriving real estate broker. She highlights the importance of customer service, communication, and building relationships in her success. Shanon also opens up about the challenges of running a small brokerage and the profound impact hiring a coach, Angie Bell, had on her personal and professional growth. Throughout the conversation, Shanon emphasizes the significance of nurturing relationships, staying positive, and consistently putting yourself out there to attract clients and grow your business.   Shanon is a experienced Real Estate Broker with a demonstrated history of working in the real estate industry. Skilled in Sellers, Negotiation, Buyer Representation, Customer Service, and Sales. Strong real estate professional with a Bachelor of Science (B.S.) focused in Business Administration and Management, General from University of Central Florida.   00:00:00 - 00:10:57 | From Retail to Real Estate: Shanon's Journey   00:10:58 - 00:23:59 | Mastering the Art of Delegation   00:24:00 - 00:37:59 | The Transformative Power of Coaching   00:38:00 - 00:50:57 | Staying Positive in a Challenging Market   00:50:58 - 01:25:00 | Overcoming Self-Doubt and Embracing Authenticity   Quotes:   "I think communication is just key. I think that helps people so much be able to navigate their thoughts, their feelings, their expectations." - Shanon Voce   "If you're going to write the story, write it in a good way." - Shanon Voce   Connect with Shanon:   Instagram: https://www.instagram.com/shanonvoce/ Facebook: https://www.facebook.com/ShanonVoce Website: https://www.anchorrealtyjax.com/     If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!

How can real estate agents leverage their diverse backgrounds and embrace delegation to reach new levels of success in their business?   This episode is sponsored by Remi Graphics!:   Owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today!   In this episode, Tracy Hayes interviews Joy Williams, a successful Northeast Florida real estate agent with a background in bookkeeping for investment firms. Joy shares her insights on wealth-building, property renovation, staying top-of-mind with clients through social media, delegating tasks, and the recent NAR settlement, exemplifying a customer-centric approach.   Joy Williams is a passionate and experienced real estate broker associate who has been helping clients achieve their home-selling goals for over eight years. With a vast database of qualified buyers and a proven track record of selling homes faster and for top dollar, Joy is committed to providing exceptional service to her clients. Her innovative marketing strategies and dedication to professionalism have earned her a reputation as one of the most trusted and successful agents in the greater Jacksonville area.   (00:00:00 - 00:10:47) From Bookkeeper to Real Estate Powerhouse: Joy's Unconventional Journey - Joy's background in bookkeeping for real estate investment firms - Transitioning from part-time to full-time real estate - The importance of having a diverse skillset in real estate   (00:10:48 - 00:27:59) Mastering the Art of Staying Top-of-Mind: Joy's Social Media Strategy - The power of intentional social media engagement - Implementing a structured plan for staying connected with clients - Balancing personal branding with providing value to followers   (00:28:00 - 00:43:17) Delegation: The Key to Sustainable Growth in Real Estate - Recognizing when it's time to start delegating tasks - Finding the right partners to support your business - The benefits of working with experienced transaction coordinators   (00:43:18 - 00:54:11) Navigating the NAR Settlement: Joy's Perspective and Approach - Understanding the implications of the settlement for agents - Maintaining transparency and prioritizing consumer protection - Adapting to changes while staying true to your business principles   (00:54:12 - 01:20:00) Investing in Your Business: Strategies for Success and Growth - The importance of hiring professional photographers and videographers - Leveraging open houses to generate long-term leads - Providing exceptional, distraction-free service to clients   Quotes:   "Social media is a pillar in my business, but it does not bring me leads. What it does is it supports my business and it shows my sphere of influence that everybody knows Joy is actively working in real estate." - Joy Williams   "When you get to a certain point, you have to delegate. If you don't, you won't grow. You'll probably start retracting." - Joy Williams   Connect with Joy: Website: https://buyorsellwithjoy.kw.com/ Instagram: https://www.instagram.com/buyorsellwithjoy/ Newsletter: Subscribe   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.  

How can experienced real estate agents navigate the ever-changing market landscape and continue to thrive in their careers?   This episode is sponsored by Remi Graphics!:   Owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today!   In this episode of the Real Estate Excellence podcast, host Tracy Hayes sits down with Angela Tharp, a highly respected agent with over 25 years of experience in Northeast Florida. Angela shares her insights on the importance of adaptability, continued education, and building strong relationships with clients and industry professionals. She discusses the challenges faced by agents in the current market, including the impact of rising interest rates and increased competition from new construction. Angela also emphasizes the value of having a supportive brokerage, such as Engel & Völkers, which provides its agents with top-notch marketing, training, and resources. Throughout the conversation, Angela stresses the significance of staying focused on the customer, maintaining a positive attitude, and embracing change as an opportunity for growth.   Angela Tharp, a 25-year real estate veteran, has closed over 660 transactions totaling more than $160 million in sales. With 40% of her income from referrals, she consistently achieves top producer status and is in the top 3% of Northeast Florida agents. Angela holds the prestigious CRS designation and is dedicated to improving her knowledge and serving her community. A Jacksonville resident for 34 years, she is a three-year NEFAR Board Member. Angela's success is built on technology, honesty, ethics, and service, and she values spending time with her family.   [00:00:00] - [00:10:59] Navigating the Ups and Downs of the Real Estate Market  Real estate is a local business, and while nationwide trends affect the market, it's essential to focus on what's happening in your specific area.  Experienced agents must adapt to market changes and retrain themselves to handle new challenges effectively.  Staying organized, focused, and continuously marketing oneself is crucial for success in the real estate industry.   [00:11:00] - [00:22:59] The Importance of Continued Education and Collaboration    Agents should take advantage of the various designations and classes offered by organizations like NEFAR, FAR, and NAR to expand their knowledge and skills.  Attending conferences and events allows agents to network with like-minded professionals, learn from their experiences, and stay up-to-date with industry trends.  Collaborating with other agents, even those from different brokerages, can lead to valuable insights and better problem-solving in transactions.   [00:23:00] - [00:34:59] Adapting to the Changing Real Estate Landscape    The real estate industry is facing significant changes, such as the elimination of the word "commissions" and the introduction of buyer's agreements, which will require agents to adjust their processes and mindset.  Newer agents may find it easier to adapt to these changes, as they won't have to unlearn old habits, while experienced agents will need to retrain themselves.  Agents must focus on demonstrating their value to clients and setting clear expectations throughout the transaction process.   [00:35:00] - [00:46:59] The Role of a Supportive Brokerage in Agent Success    As agents progress in their careers, they may require different types of support from their brokers, such as strategic thinking and marketing guidance.  Engel & Völkers provides its agents with a strong support system, including transaction coordinators, admins, and a proactive broker who stays ahead of industry changes.  A brokerage that fosters a collaborative environment and offers top-notch marketing materials can help agents stand out in a competitive market.   [00:47:00] - [01:17:00] Advice for Aspiring and Experienced Real Estate Agents    Embrace change and continuous learning, as the real estate industry is constantly evolving.  Focus on building strong relationships with clients, and maintain contact even after the transaction is complete.  Stay positive, surround yourself with supportive and knowledgeable peers, and remember that there will be ups and downs in your career. Quotes:  "At the end of the day, everybody's trying to do the same thing. They're trying to do the best they can and, be as forthright with the customers and help them along the process." - Angela Tharp   "Don't forget that customer ever. I mean, stay focused on that customer. Don't lose sight of the customer." - Angela Tharp   Connect with Angela: Website: https://homes4sale904.com/ Instagram: https://www.instagram.com/angelatharp904/ Facebook: https://www.facebook.com/AngelaTharp904/ If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.  

What makes a boutique real estate brokerage successful in today's competitive market?   This episode is sponsored by Remi Graphics!:   Owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today!   In this episode, Tracy Hayes sits down with the dynamic mother-daughter duo behind Florida Choice Realty, broker owner Dawna Cantway and managing broker Erika Elliot. They discuss their unique approach to running a successful boutique brokerage, focusing on hands-on training, one-on-one mentorship, and putting clients' needs first. Dawna and Erika share their journey into real estate, the importance of being a community leader, and how they navigate the challenges of the changing market. They also offer insights on the recent NAR settlement and the role of video marketing in today's real estate landscape.   Erika, a devoted Christian, wife, and mother of five, has been in real estate for over 8 years. Born in San Diego, she now calls Jacksonville, Florida home. Erika has hired and trained over 12 successful agents, taking pride in helping others achieve their dreams. With a passion for the outdoors and spending time with family, Erika uses her talents and experiences to make the home buying process a joy for her clients, from the first call to closing.   Dawna Cantway, a respected and hardworking realtor with over 20 years of experience in the housing market, brings a unique set of skills to her clients. From drafting house plans to remodeling and interior design, Dawna guides her clients beyond the typical. A devoted wife, mother of five, and grandmother of eleven, Dawna's love for family and community drives her passion as a real estate agent. Outside of work, she enjoys creating art, serving at her church, and spending time with her pets. 00:00:00 - 00:10:59 | Building a Real Estate Family: Dawna and Erika's Journey   Dawna and Erika share their unconventional paths into real estate. The importance of family and the support of three generations in the industry. Learning through hands-on experience and the "University of Hard Knocks."   00:11:00 - 00:22:59 | The Florida Choice Realty Difference: Mentorship and Support   The importance of one-on-one mentorship and hands-on training for agents. Creating a supportive atmosphere where agents can succeed, regardless of experience level. Adapting to each agent's unique needs and goals.   00:23:00 - 00:33:59 | Putting Clients First: The Key to Success and Retention   The importance of going above and beyond for clients, even if it means forfeiting a sale. Developing genuine relationships with clients and becoming a trusted resource. Retaining agents by setting an example and fostering a supportive environment.   00:34:00 - 00:44:59 | The Real Estate Agent as a Community Leader   The importance of being a resource and concierge for the community. Building a network of trusted vendors and professionals to support clients. The power of face-to-face interactions in building trust and loyalty.   00:45:00 - 00:54:59 | Navigating the Changing Market and the NAR Settlement   Adapting to the challenges of the current market, including increased inventory and longer days on market. Educating clients on the realities of the market and setting realistic expectations. The potential impact of the NAR settlement on the industry and the importance of compliance while still putting clients first. Quotes:   "We choose to put you first. And that is truly how we function and operate." - Dawna Cantway   "If you don't tell us what you need, we're never gonna know, so don't ever be afraid to ask." - Erika Elliot   Connect with Dawna and Erika:   Website: https://www.flschoicerealty.com/ Instagram: https://www.instagram.com/erika_elliott_broker_/ Facebook: https://www.facebook.com/erikaelliottbroker?mibextid=LQQJ4d   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.    

How can real estate agents harness the power of social media to skyrocket their business and close millions in their first year?   In this episode of the Real Estate Excellence podcast, Tracy Hayes sits down with Taylor Allen, a rising star in the Jacksonville real estate scene. Taylor shares her incredible journey from NFL cheerleader and marketing professional to top-producing real estate agent, closing an impressive $8 million in her first year. She reveals how she leveraged her background in public relations and marketing to accelerate her success, and the crucial role social media played in generating leads and referrals. Taylor provides valuable insights on authenticity, engaging content creation, and the importance of building relationships through platforms like Instagram and YouTube. She also discusses the significance of finding the right mentor and brokerage, and how new agents can navigate the industry to achieve their goals.   Taylor moved to Florida over 10 years ago spending much of that time working in various cities but ultimately residing in Jacksonville and calling this area, home. She is an accomplished public relations, marketing, sports, and sales professional with over 9 years of experience and is dedicated to executing the highest standard of services.   Taylor spent 4 seasons as a member of the Roar of the Jaguars acting as an Ambassador for the city of Jacksonville, actively taking part in countless community events and volunteering with many local charity organizations.  Taylor has leveraged her experience within public relations and marketing to utilize innovative processes and cutting edge tools to make your Recruiting and Real Estate aspirations a reality. [00:00:00] - [00:10:59] From NFL Cheerleader to Real Estate Rockstar - Taylor's diverse background, including her time as a Jacksonville Jaguars cheerleader and marketing professional - The importance of being comfortable in front of the camera and how it translates to real estate success - Leveraging past experiences and relationships to build a strong foundation in real estate   [00:11:00] - [00:23:59] Mastering Social Media for Real Estate Success - The power of social media in generating leads and referrals - Strategies for creating engaging content and repurposing it across multiple platforms - The significance of authenticity and building relationships through social media interactions   [00:24:00] - [00:35:59] Navigating the Luxury Market and Providing Exceptional Service - Understanding that luxury is a service, not just a price point - Adapting to different clientele and providing a full-service experience - The importance of being proactive and managing client expectations   [00:36:00] - [00:47:59] Choosing the Right Brokerage and Mentor - The factors to consider when selecting a brokerage as a new agent - The value of finding a seasoned mentor who aligns with your business style and goals - How the right partnership can expedite growth and success in real estate   [00:48:00] - [01:25:59] Taylor's $8 Million Secret and Advice for Aspiring Agents - The story behind Taylor's impressive $8 million in sales during her first year - Her social media courses and tips for agents looking to leverage these platforms - Advice for new agents on interviewing brokers, finding mentors, and achieving success in the industry Quotes:    - "Luxury is a service, not the price point, and that's where a lot of people get confused." - Taylor Allen   - "We have to constantly fight and work and provide that value to our clients. That's something that we take on in this industry. We work for ourselves." - Taylor Allen   Connect with Taylor:   Website: http://taylorallenrealtor.com LinkedIn: https://www.linkedin.com/in/taylor-allen-8571b957/ Instagram: https://www.instagram.com/sellingjax/ Facebook: https://www.facebook.com/taylor.rodd YouTube: https://www.youtube.com/@Sellingjax If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.    

How can real estate agents break the cycle of feast or famine in their business and build lasting wealth?   In this insightful episode of the Real Estate Excellence podcast, host Tracy Hayes sits down with Bruce Breedlove, a millionaire real estate investor and co-founder of Align Money Mastery. Breedlove shares his remarkable journey from humble beginnings to financial success, highlighting the importance of financial literacy and discipline. He offers invaluable advice for real estate agents on how to manage their finances effectively, run their business like a true business, and invest wisely to secure their financial future. Breedlove also shares his thoughts on the current economic climate and its impact on both investors and the average consumer.   Bruce  has a passion for helping individuals clarify their goals and create a financial plan to reach them. As a financial mentor, he is committed to providing the necessary tools to become fluent in the "Money" language. There is a ton of noise out there, and it can be overwhelming. He will walk alongside his clients through this journey, and by the time they have completed the Mastery Class, they will possess all the information needed to make sound financial decisions for themselves, their families, and their friends. Gaining control of one's financial world can lead to astonishing life improvements. The freedom and peace it brings are immeasurable. He has been helping people gain clarity around their finances for 9 years. Recognizing an unmet need in society, he created Align to assist further. : 00:00:00 - 00:11:59 The Millionaire Mindset: Bruce Breedlove's Journey to Financial Success   Breedlove's decision at 17 to learn how money works and become successful The importance of starting early and investing consistently, even with small amounts The lack of financial literacy among many adults, including real estate agents   00:12:00 - 00:29:59 The Pitfalls of Debt and the Power of Intentional Spending   The dangers of using home equity to pay off high-interest debt without addressing spending habits The impact of depreciating assets, like boats and RVs, on one's financial well-being The importance of aligning spending with long-term financial goals   00:30:00 - 00:52:59 Running Your Real Estate Business Like a True Business   The benefits of setting up an LLC and filing as an S-corp for tax purposes Effectively managing income and expenses using a simple spreadsheet system The importance of having a business emergency fund and paying yourself a consistent salary   00:53:00 - 01:11:59 Investing for Financial Independence and Early Retirement   The power of dividend investing to generate passive income and build wealth The importance of avoiding lifestyle inflation and focusing on appreciating assets How Align Money Mastery helps clients achieve financial independence through personalized coaching   01:12:00 - 01:25:00 Navigating the Current Economic Climate: Inflation, Interest Rates, and the Tale of Two Investors   The impact of quantitative easing and tightening on inflation and asset prices The differing effects of inflation on investors versus the average consumer The importance of the Federal Reserve maintaining higher interest rates to control inflation, despite potential short-term pain   Quotes:   "The math is unforgiving. The math doesn't care how you feel." - Bruce Breedlove   "If you're finding yourself getting further and further away from financial independence, change something. And if you're more and more stressed about paying your bills or running your business, you're doing something incorrectly. It doesn't have to be that way." - Bruce Breedlove   Connect with Bruce:   Website: https://www.alignmoneymastery.com Youtube: https://youtube.com/@alignmoneymastery?si=9MpfW4y4X8o8NJA6   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.    

How can real estate agents evolve their businesses to thrive in any market condition?   In this illuminating episode of the Real Estate Excellence podcast, Tracy Hayes engages in a thought-provoking conversation with Holly Reaves Griggs, a seasoned real estate professional with Ingle and Volkers First Coast. Holly shares her remarkable journey, from her early days in corporate America to becoming a top-performing agent in the Jacksonville market. Throughout the discussion, Holly reveals the key strategies and mindset shifts that have enabled her to excel in her career, adapt to changing market conditions, and provide unparalleled service to her clients. From her meticulous evaluation process and staging expertise to her deep understanding of the local market and dedication to continuous learning, Holly's insights offer invaluable lessons for agents seeking to elevate their businesses and thrive in any economic climate.   Born and raised in Jacksonville, Holly Reaves Griggs has lived in the beautiful beach area since 2005. With experience in relocation, building homes, and a passion for helping people, she assists clients in finding or selling properties within the diverse communities of Florida's First Coast. Holly's dedication to professionalism, expertise, and personal service sets her apart from the competition. Leveraging her interior design and staging experience, she ensures homes are showcased in their best light. Holly is committed to helping clients with their real estate needs in and around the Jacksonville and Beaches area.   (00:00:00 - 00:12:44) From Corporate America to Real Estate Superstar - Holly's journey from AT&T to interior design and eventually real estate - The importance of wearing your name tag and engaging with people - How Holly's first client came from a chance encounter at Trader Joe's   (00:12:45 - 00:28:13) Mastering the Art of Client Evaluation and Service - The crucial role of a thorough client evaluation in building credibility and trust - Adapting to different client personalities and learning styles - Going the extra mile: staging, design, and anticipating client needs   (00:28:14 - 00:40:25) Navigating Multiple Brokerages and Finding the Right Fit - Holly's experience with five different brokerages over her career - The unique benefits and support offered by Ingle and Volkers First Coast - The importance of surrounding yourself with experienced, high-level agents   (00:40:26 - 00:52:37) Maximizing Portability and Tackling Inspections - Educating clients on portability and its impact on their next property purchase - Strategies for handling inspection reports and negotiating repairs - The benefits of pre-listing inspections and addressing issues proactively   (00:52:38 - 01:29:00) Thriving in a Changing Market - Adapting to the current market conditions and the impact of interest rates - The importance of staying informed and utilizing market analytics - Advice for agents looking to evolve their businesses and succeed in any market   Quotes: "Luxury is a Service" - Holly Reaves Griggs   "If you're not building relationships in this business, then you're not going to have a business for a while." - Holly Reaves Griggs Connect with Holly:   Instagram: https://www.instagram.com/hollyreavesrealtor/   LinkedIn: https://www.linkedin.com/in/holly-reaves-realtor/   Facebook: https://www.facebook.com/hollyreavesgriggs   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.    

How can real estate agents embrace authenticity and find their unique groove to succeed in today's competitive market?   In this thought-provoking episode of the Real Estate Excellence Podcast, host Tracy Hayes sits down with GiGi Urbanski, a rising star in the Jacksonville real estate scene. GiGi shares her inspiring journey from professional class skipper to successful listing agent, emphasizing the importance of being authentic, educating clients, and finding one's unique groove in the industry. Through her engaging stories and valuable insights, GiGi highlights the power of focusing on the process, not just the outcome, and the significance of setting boundaries to achieve success. She also delves into the challenges of today's market, offering practical advice on how to navigate expired listings, probate, and new construction communities. This episode is a must-listen for any real estate agent looking to embrace their authentic self and thrive in the ever-changing world of real estate.   GiGi Urbanski, the dynamic team lead for JAX Home Squad at eXp Realty, is a Jacksonville native with a passion for helping clients navigate expired listings and probate properties. With an impressive track record of closing over 50 transactions and exceeding $20 million in volume since 2022, GiGi has earned recognition as a 2023 Rising Star by Jax Real Producers. Beyond real estate, she is a passionate giver, an avid traveler, and a dedicated family woman who cherishes time with her grandsons and maintains an active lifestyle.   (00:00:00 - 00:09:59) GiGi's Wild Adventure - GiGi shares her unconventional journey from professional class skipper to real estate agent - The importance of being authentic and not losing your personality in the industry - How GiGi's entrepreneurial spirit and life experiences shaped her approach to real estate   (00:10:00 - 00:22:59) Navigating the Real Estate Journey - The value of surrounding yourself with like-minded people and learning from mentors - How GiGi's first year in real estate taught her the importance of having systems in place - The significance of knowing your finances and making informed decisions for yourself and your clients   (00:23:00 - 00:36:59) Embracing Authenticity and Boundaries - GiGi's advice on overcoming imposter syndrome and being true to yourself - The power of focusing on the process and detaching from the outcome - Setting boundaries and learning to say no to align with your goals   (00:37:00 - 00:50:59) Navigating Today's Real Estate Market - How to approach expired listings and probate with empathy and value - The importance of educating clients on the realities of the current market - Strategies for competing with new construction communities and the role of pricing   (00:51:00 - 01:39:00) Finding Your Groove and Thriving - GiGi's go-to marketing strategies for expired listings and probate - The significance of focusing on the action, not just the outcome - Advice for new agents on embracing their authentic selves and finding their unique groove in the industry   Quotes:   "Be yourself and everything else has a way of working out. That's just how I've always been." - GiGi Urbanski   "The secret sauce is good work ethic, integrity, be who you are, and just do the damn thing. Just go work!" - GiGi Urbanski   Connect with GiGi:   Website: https://angelaurbanski.exprealty.com Instagram: https://www.instagram.com/gigiofjax/ Facebook: https://www.facebook.com/GiGiofJAXHomeSquad/ LinkedIn: https://www.linkedin.com/in/gigiyourhomegirl/ If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.