Podcasts about Saas

Welcome to the Corey Ganim Show. In this episode, I chat with Michael Tona about how he's building SaaS tools to help Amazon sellers use social media to drive revenue.    Check out Michael's socials:   Instagram - https://www.instagram.com/tonafba/?hl=en LinkedIn - https://www.linkedin.com/in/michaeljtona/   Check out our Wholesale Accelerator community - https://www.skool.com/the-wholesale-network-101/about   Join the Wholesale Network: https://www.wholesalenetwork.io/   Amazon Business Templates:   Brand criteria - https://corey-ganim.kit.com/d2159c4015 Brand and distributor call scripts - https://corey-ganim.kit.com/7e46a39b1f Distributor criteria - https://corey-ganim.kit.com/3c9d50ab97 Seasonal sourcing calendar - https://corey-ganim.kit.com/11c8affa83 PO template - https://corey-ganim.kit.com/5ebf7e2656 VA job posting templates - https://corey-ganim.kit.com/b618eb05bc   Discount codes:   SmartScout  - 25% OFF first 3 months - https://partners.smartscout.com/?fpr=corey89 Code: WHOLESALE25 SellerSnap  - 15% off first 3 months - https://referrals.sellersnap.io/l/BrandRocket/ Seller Investigators - (Get automatically reimbursed when Amazon owes you money - first $500 in reimbursements FREE) Code: corey https://sellerinvestigators.com/reim/ref/corey Melio - (pay your suppliers with a credit card, they get cash) - https://affiliates.meliopayments.com/4p0gnyr72g7   Credit card links:   Chase Ink Business Premier (unlimited 2.5% cash back on purchases over $5k) - https://www.referyourchasecard.com/21s/4X5UWQS6XL   Capital One Spark (unlimited 2% cash back on everything) - https://i.capitalone.com/JgZ7zoqZu   FOLLOW MY SOCIALS:   Twitter: https://twitter.com/GanimCorey LinkedIn: https://www.linkedin.com/in/corey-ganim/ Instagram: https://www.instagram.com/coreyganim/ TikTok: https://www.tiktok.com/@coreyganim?lang=en

You're down - is it your servers, or someone else's? While at the Kansas City Developers Conference, Richard sits down with Mandi Walls from Pager Duty about her experiences dealing with incidents involving vendor services. It might be your cloud provider, or some other SaaS element of a pipeline, or even an open-source library dependency in an important internal application that can cause a problem. What are the next steps? Mandi talks about having a software and services bill of materials so that you know what dependencies you have, where to check their status, and how to get help when you need it. Our systems are more complicated than ever - you need a plan to deal with the incidents!LinksAzure StatusSBOM ToolVendor Incidents with Jeff MartinsRecorded August 14, 2025

In this episode of the Second in Command podcast, Cameron is joined by Nick Malone, former COO of Sitecore and a seasoned executive with over 24 years of leadership experience in the IT sector.During this fascinating conversation, Cameron and Nick explore the complexities of driving growth in a rapidly evolving industry. You'll hear how leaders navigate expansion strategies, balance ambitious goals with practical execution, and manage the challenges that come with building scalable systems. The discussion highlights how clarity of vision and disciplined prioritization become essential when a business is pushing toward the next stage of success.The discussion also looks at the human side of transformation. It examines how to guide teams through times of change, especially when uncertainty and cultural integration are at play. You'll gain insights into communication, alignment, and creating structures that help people feel supported while maintaining momentum.With practical takeaways and thoughtful reflections, this episode offers valuable guidance for leaders seeking to build resilience and long-term impact.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Nick's career journey, starting as an engineer and moving into sales and sales leadership, which allowed him to travel extensively.His experience living in Kazakhstan with his family, the cultural differences, and the need for a command-and-control approach in business.The transformation of Sitecore from an on-premise business to a SaaS offering, including the acquisition of modern technology companies.The importance of clear communication and vision in driving the transformation, as well as the role of talented individuals in making it successful.The role of the "cycle Sherpa" in integrating new employees, ensuring they are embedded into the business quickly and effectively.And much more...Guest Bio:Nick Malone is a seasoned executive with over 24 years of leadership experience in the Information Technology and Services sector, spanning the UK, Europe, the Middle East, the USA, Russia, and Central Asia. A graduate of Loughborough University in Manufacturing Engineering, he has built a rare leadership profile combining revenue growth, sales excellence, and operational efficiency. As former Chief Operating Officer of Sitecore, Nick led global operations, sales enablement, and large-scale transformation initiatives, consistently delivering results in both public companies and private equity portfolio firms. His expertise includes business development, cloud computing, and international partnerships, with a proven track record in driving growth across mature and emerging markets. Known as an agile leader and advocate for digital transformation, Nick is passionate about continuous learning, leadership development, and building high-performing global teams.Resources:Connect with Nick: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron's latest book –

Sukhinder Singh Cassidy is the CEO of Xero, one of the fastest-growing SaaS companies in the world, with 4.4 million customers and a market cap of roughly $20 billion. Sukhinder was previously the President of StubHub, an executive at Google and Amazon, and an entrepreneur who founded a public company. Sukhinder joins Adam to share her journey and her best lessons and advice. Sukhinder and Adam discuss leadership, career success, building winning organizations and cultures, and much more.

Software Demo Secrets That Instantly Close Deals – Struggling to move deals forward after group demos? In this video, sales expert Nick Cegelski reveals a proven software demo process that keeps prospects engaged and drives real buying conversations. Discover what elite sellers do before and after a demo to build trust, personalize the experience, and win over every key stakeholder. You'll learn why cold demos fail, how to warm up the room with pre-calls, and how post-demo follow-up can unlock true multithreading. Whether you're in SaaS sales, B2B tech, or enterprise deals, these software demo tips will help you close faster and more consistently. Perfect for AEs, SDRs, and anyone leading complex sales cycles. Stop winging your demos. Start winning them.

Benjamin Ard is the Co-founder and CEO of Masset, a platform that helps B2B teams centralize and track their content for faster access and smarter use. He's grown the company with notable clients like Awardco, secured early funding, and hosts the Content Amplified Podcast with over 300 episodes. With extensive experience in B2B SaaS and marketing leadership — and as a father of four — Benjamin shares practical insights on growth, content strategy, and building customer-focused companies. In this episode… Buried in shared drives and forgotten folders, high-value marketing content often disappears before it can create impact. This “content graveyard” drains productivity and leaves teams scrambling to find what they need. How can businesses finally make content easy to find, track, and use across the organization? Benjamin Ard set out to solve this by creating a unified content library designed for scalability. With AI-powered search and integrations across Slack, Google Drive, and HubSpot, Masset ensures that every department can access, deploy, and measure content's real value. By eliminating seat-based pricing, Ben prioritized accessibility from day one — helping clients like Awardco boost efficiency and sales. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz talks with Benjamin Ard, Co-founder and CEO of Masset, about transforming B2B content management and scaling a SaaS startup. They discuss co-founder dynamics, raising angel and pre-seed rounds, validating product-market fit, and evolving SaaS pricing. Ben also shares insights on mentorship, community, and podcasting as tools for growth.

In comedy, the punchline only works if it lands with the audience—and B2B marketing is no different.That's what we can learn from Hacks, a show about a legendary comedian reinventing herself with the help of a Gen Z writer. In this episode, we're breaking down its lessons with the help of special guest Jamie Bell, Chief Marketing Officer at Workshop.Together, we explore what B2B marketers can learn from creating a “writer's room” for fresh ideas, testing content like comedians test their sets, and embracing generational differences as a source of connection rather than division.About our guest, Jamie BellJamie Bell is the CMO at Workshop. She is a marketing leader with a passion for building brands in underestimated industries and demand engines that keep sales teams busy (in a good way!). Over the past 12+ years, Jamie has been lucky enough to work in several early- and growth-stage companies in SaaS, e-commerce, retail, and media.What B2B Companies Can Learn From Hacks:Create a “writer's room” for marketers. Great campaigns don't just come from formal briefs—they need a space for messy, creative riffing. Jamie explains, “We didn't have a writer's room, at least at Workshop, and so when I came back from maternity leave, we added a meeting. We called it the pitch deck… it's just like an open forum for people to do like five-minute pitches, and we just creatively layer on, and it's been a blast.” The lesson? Carve out judgment-free time for brainstorming, where small sparks can snowball into big campaigns.Test your material before scaling. Like comedians who try new jokes on the road, marketers should pilot ideas before investing heavily. Jamie notes, “She does road shows, before to test the set list. So we do some things in like our Happy Monday Club newsletter, where before we'll like super invest in a piece of content, we'll just see if it does better than the other content in that newsletter, and see what the reception of that is before we blow it up a bit.” The takeaway: use small, low-risk formats to gauge response, then double down on what resonates.Bridge generational divides head-on. Hacks thrives on the clash between an aging comedy legend and a Gen Z writer, two perspectives that seem at odds, but create brilliance together. Jamie ties this directly to marketing: “There's so much about marketing and internal communications that I feel is around generational differences… and I think the idea that you take that relationship, you're unapologetic about it and you just talk about it head on… I think it's really great too.” In B2B marketing, don't shy away from generational dynamics; embrace them as a rich source of storytelling and connection.Quote“ Employees are your best brand ambassadors, and you need to spend some effort rolling out things internally. Having employees connected to the mission, the vision, the values.”Time Stamps[00:55] Meet Jamie Bell, Chief Marketing Officer at Workshop[01:33] Why Hacks?[02:07] The Role of CMO at Workshop[03:07] What is the Happy Monday Club?[04:45] The Concept and Creation of Hacks[20:16] Marketing Lessons from Hacks[41:38] Importance of Community and Events[44:03] Workshops' Content Strategy[45:04] Advice for a first-time CMO[48:38] Final Thoughts and TakeawaysLinksConnect with Jamie on LinkedInLearn more about WorkshopAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tue, 23 Sep 2025 19:15:00 GMT http://relay.fm/focused/239 http://relay.fm/focused/239 David Sparks and Mike Schmitz Cognitive-behavioral psychotherapist & author Donald J. Robertson joins us to talk about ancient philosophy as a tool for focus. Cognitive-behavioral psychotherapist & author Donald J. Robertson joins us to talk about ancient philosophy as a tool for focus. clean 5634 Cognitive-behavioral psychotherapist & author Donald J. Robertson joins us to talk about ancient philosophy as a tool for focus. This episode of Focused is sponsored by: Incogni: Take your personal data back with Incogni! Use code FOCUSED with this link and get 60% off an annual plan. Zocdoc: Find the right doctor, right now with Zocdoc. Sign up for free. Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast. 1Password: Discover SaaS applications, automate lifecycle management, and optimize SaaS spend. Guest Starring: Donald Robertson Links and Show Notes: Deep Focus: Extended ad-free episodes with bonus deep dive content. Donald's Substack (Newsletter + Podcast) How to Think Like Socrates by Donald J. Robertson How to Think Like a Roman Emperor by Donald J. Robertson All of Donald's books Meditations by Marcus Aurelius

Brett and Naveen break down how GenX escapees can use AI to work faster, earn more, and de-risk the leap from corporate. You'll learn where AI actually helps (and where it doesn't), how to turn your experience into simple, repeatable, AI-enabled services, and why singles (small wins) beat swinging for enterprise home runs when you're solo. Think: micro-SaaS, productized services, and month-to-month offers that business owners can say “yes” to quickly.Key TakeawaysGenX Advantage: We've lived analog → digital → internet → mobile. We know how to train people—now we train AI. We also know when outputs are “off.”AI as Fractional Workforce: Treat AI like your on-demand researcher, analyst, designer, scheduler, and SDR. One subscription, many “roles.”Start with Singles: Stop chasing six-figure whales out of the gate. Package $1–5K/month services that solve one need deeply, repeat it across clients.Outcome > Hours: Price the result (clean CRM, personalized outreach engine, faster proposals), not your time. AI compresses hours into minutes—that's the point.Productize the Process: Turn your workflow into a mini system: inputs → AI-assisted steps → valuable output. Reuse 80%, customize 20%.Risk Wins Deals: Month-to-month + clear ROI beats open-ended fractional promises for most SMBs.Practical Use Cases We Cover • Lead gen & personalized outreach at scale • CRM cleanup & contact enrichment • Proposal/slide creation (e.g., Gamma) • Research & meeting prep “briefings” • Contract review & red-flag summaries • Agents & light automations (only after nailing the manual workflow)Simple Monetization Paths (Examples)$2–5K/mo: “Done-for-you” outbound engine (200 targeted emails, replies routed, CRM updated).$1–3K flat: CRM cleanup + enrichment + basic dashboard.$1–2K/mo: Founder research briefs + talk tracks before key meetings.$3–8K setup + $1–3K/mo: Build a lightweight, repeatable micro-SaaS/workflow (pricing, content kits, hiring screens) for a niche.Timestamps • 00:00 Intro & why AI is a GenX superpower • 03:30 From big-corp AI to solo/SMB impact • 06:10 Training people vs. training AI (and knowing “good”) • 11:20 AI as your fractional team: practical tools & roles • 16:45 Thought partner use case (Brett's real examples) • 23:30 Singles over home runs: structure simple wins • 29:45 Value pricing when AI compresses your time • 34:20 Risk, ROI, and easy “yes” offers for SMBs • 38:45 Partnering to productize (stack skills → stack revenue) • 42:50 Action plan & where to find NaveenMemorable Lines • “AI is the great equalizer—your fractional workforce in one subscription.” • “Don't sell AI—sell a solved problem that AI helps deliver.” • “GenX knows what ‘good' looks like. That's the edge 20-somethings can't fake.”Resources Mentioned • Explained Consulting: explained.consulting • Gamma for slide/proposal generation

Thanks to improved accuracy and new form factors, wearables have evolved from novelty step counters to tools that can predict illness, nudge healthier behaviors, and even influence alcohol consumption. But can they really bridge the gap between consumer wellness and enterprise healthcare?In this episode, ŌURA CEO Tom Hale discusses the lessons his team has learned from developing one of the most widely used health-tracking devices. We explore what draws people to wearables, what sustains their engagement, and how these tools may be shaping behavior and healthcare itself. We cover:

On episode 14 of Platform Builders, Christine Spang and Isaac Nassimi speak with Anthony Presley. Anthony walks through his journey from early consulting to creating workforce management SaaS, highlighting how persistence and customer-driven development shaped his companies. Together, they dig into the complexities of restaurant software, the importance of open ecosystems, and where dining tech is headed.

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #40 of season 5, Anna Nadeina talks with Joran, founder of Reditus, affiliate management software tailored for SaaS businesses. --------------Episode's Chapters---------------- 0:05 — Introduction and welcome 0:53 — Benjamin's background in engineering 2:37 — Competing with larger AI companies 4:12 — Marketing strategy and challenges 6:16 — Product positioning and customer segments 9:07 — Growth channels and Microsoft store 17:59 — Small team operations and AI automation 27:52 — Managing AI hallucinations 34:55 — Company wins and failures 40:43 — Final advice for founders Benjamin - https://www.linkedin.com/in/benjamin-spinola-691250a8/ SlidesGPT - https://slidesgpt.com Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Every Board, investor, and potential acquirer is asking the same question: How are AI initiatives driving revenue? In episode #315, Ben Murray shares insights from his research into public tech companies and how they're defining and disclosing AI ARR (Annual Recurring Revenue). Using Verint as a case study, Ben explains how companies are leveraging AI-driven ARR, tying it to measurable outcomes, and communicating adoption in a way that resonates with both Wall Street and buyers. You'll also hear how these disclosures may have supported Verint's recent multibillion-dollar acquisition by Thoma Bravo. If you're a SaaS or AI operator, this episode will help you define AI ARR, communicate adoption signals, and position your business model for higher valuation. What You'll Learn What AI ARR is and how to calculate it. Why public companies like Verint are breaking out AI ARR from total ARR. The mechanics: how finance teams identify AI-influenced products and SKUs. Quantitative + qualitative adoption signals (e.g., number of users leveraging AI features). Why AI ARR disclosures matter for investor metrics and exit valuations. How Thoma Bravo's acquisition of Verint shows the value of communicating AI initiatives. Why It Matters For SaaS & AI Leaders: Properly defining AI ARR helps show investors where new growth is coming from. For Finance Teams: Accurate reporting requires collaboration across accounting, product, and FP&A. For Investors: AI ARR signals measurable adoption and future revenue growth. For Valuation: Tying AI initiatives to financial outcomes increases credibility in fundraising and exit scenarios. Resources Mentioned Blog Post: How to Define AI ARR: https://www.thesaascfo.com/ai-arr-vs-saas-arr-how-to-define-and-calculate/ The SaaS Metrics Academy: https://www.thesaasacademy.com/ Quote from Ben “Don't just say you're building AI into your product — show investors how much ARR it's driving and what outcomes it's creating.”

Podcast: Bites & Bytes PodcastEpisode: Electric Utility Lessons for Food & Ag with Kylie McClanahanPub date: 2025-09-17Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationOn this episode of Bites and Bytes Podcast, Kristin Demoranville talks with Kylie McClanahan, Chief Technology Officer at Bastazo, about what food and agriculture can learn from the electric utility sector. With nearly a decade of experience in the electric utility sector and a PhD in computer science, Kylie brings a systems-thinking perspective to securing the technology that underpins food and agriculture. From chicken houses and precision farming to rural broadband and GPS-dependent tractors, Kylie explains how cyber risks in agriculture are more tangible than many realize. She shares why treating people as the strongest line of defense and building community support models like mutual aid may be the key to keeping our food supply secure. This episode is a reminder that cybersecurity in food and agriculture isn't abstract: when the technology behind farming fails, the impact reaches every dinner table. --------------- Guest Contact Information Kylie's LinkedIn Where Kylie works:  Bastazo --------------- Episode Key Highlights 00:09:55 – Community and systems thinking as a lens for resilience in OT and agriculture. 00:12:13 – The reality of alert fatigue, decision fatigue, and vulnerability overload. 00:17:29 – Chicken house demo story: Peeps in a toaster oven to show real-world ICS risks. 00:19:21 – How rural broadband and connectivity gaps impact digital farming security. 00:25:00 – Practical lessons food and agriculture can learn from regulated utilities. ---------------

How to Land 6-Figure Deals with LinkedIn Thought Leadership AdsWant to get clients on LinkedIn using ads that actually build trust and drive pipeline? This is the playbook.We're walking you through the exact LinkedIn ads strategy we use to land six-figure deals for ourselves and our clients—without spamming inboxes or relying on outdated lead gen tactics.This is our B2B demand generation system—powered by LinkedIn Thought Leadership Ads—that's working across SaaS, consulting, and service businesses. If you're in a small marketing team and tired of wasting budget on low-quality leads, this episode will change how you market forever.You'll learn how to:+ Map your LinkedIn content to the five stages of awareness+ Use thought leadership marketing to build trust at scale+ Combine paid media and outbound to unlock high-intent conversationsWatch this if you:+ Want a scalable way to generate demand on LinkedIn+ Need a better B2B LinkedIn ad strategy that drives revenue+ Are trying to get in front of ideal customers with zero brand awarenessWe show you how to tie content, ads, and outbound together to consistently book meetings and grow pipeline. It's the same framework behind our $10K/month retainers—and it works for any B2B brand.This episode is a must-watch for B2B marketers who want to use LinkedIn to win high-value deals—and build a marketing engine that scales.-----------------------------------------------------

AI was supposed to make software cheaper and companies more efficient. Instead, costs are exploding, CFOs are getting squeezed, and founders are pushing their teams harder than ever. CJ and Kyle Poyar dig into the economics behind AI, usage-based pricing, and what all of this means for SaaS growth.* Usage-Based Credits: Why they're supposed to save SaaS margins but often trap customers in bad deals.* 996 Hustle Culture: The rise of 9 a.m.–9 p.m., 6-days-a-week work schedules — and why it's both romanticized and unsustainable.* SaaS Payback Periods: Public companies now take 3+ years to recoup CAC, with growth slowing and margins tightening.* Go-to-Market Engineers: Hype vs. reality of the “unicorn hire” role meant to automate GTM motions.* Consumer Businesses: Are we sleeping on DTC plays like Blue Apron and ButcherBox while chasing AI trends?* The “Cracked Engineer” Archetype: Why the most impactful hires might be the failed founders who love solving cross-functional problems.* Subscription Carwashes: What they teach us about predictable revenue and retention psychology.* More RVs Than EVs: What this surprising stat says about adoption curves and how we misread “the future.”* This Week's Growth Experiments: The tools, tactics, interview questions, and hacks we tried — what worked, what didn't, and why Kyle is disillusioned by some of them.Today's podcast is brought to you by Campfire.You may know that we use Campfire as our ERP, and it's been a game changer for our finance workflow. The interface is intuitive, migration was quick and painless, and it's freed us up to focus on strategic work instead of manual processes. In case you don't know, Campfire is an AI-first ERP powering next-gen finance & accounting teams. Helps you close fast, unlock insights and scale smarter.If you're curious about where finance tech is heading, and would like to hear more of my thoughts on the topic, don't miss Campfire's Finance Forward AI Summit - the upcoming summit bringing together the sharpest minds in finance and operations.You'll hear directly from industry leaders on how they're using AI to shape the future of finance, and how your team can get ahead of the curve. I'll be speaking on panels with finance leaders from Anthropic, Snowflake, Mercury and more. The summit is October 28th in San Francisco; I hope to see you there.Sign up for the summit at campfiresummit.ai or learn more about Campfire at www.campfire.ai. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com

In 2006, Tad Fallows and two friends spotted a problem inside Harvard's cancer labs: researchers were spending more time managing freezers, fruit flies, and mice than actually doing research. They built iLab, a SaaS tool for universities and hospitals, bootstrapped it to high–7-figure ARR, and eventually sold to Agilent Technologies for roughly six times revenue.  But the journey wasn't smooth. Cash was often razor-thin with 75 employees on payroll, and an early inbound offer at 3× ARR forced Tad and his partners to decide: take the deal, or gamble on building more value. 

CEO of Cata, David Brunier, shares his journey to creating a next-generation SaaS platform that launches fully branded consumer apps with no coding and minimal upfront costs, including the top app in Singapore.See omnystudio.com/listener for privacy information.

Dave Yuan is the founder of Tidemark, an active growth equity investor focusing on vertical SaaS companies with outsized advantages that can become “control points” in their markets and grow very big. Dave and Tidemark have invested in successful vertical software companies like Toast, ServiceTitan, Jane, and CCC. Tidemark hosts their annual VSaaS Collective Live Event with experienced speakers for hundreds vertical SaaS founders on November 5, 2025. In this episode, we talk about the practical opportunities and risks of AI as it is developing right now in 2025 for vertical SaaS companies. Dave explains several powerful examples of how AI is being used in his portfolio companies and the new strategic questions that are being discussed.  Dave also shares: Why software companies are getting real results with AI and are not waiting for the AI revolution--it's hear now  How AI-powered “systems of action” have undue influence with important users and can potentially displace entrenched systems of record software. How fast-growing practical software company grow efficiently with well-timed product, channel, and regional expansion. Quote from Dave Yuan, founder of Tidemark Capital “There are a handful of examples where software companies with AI-powered solutions are getting two to five times what they got on a software seat with new outcome-based pricing. They are providing real hard to ROI that's measurable, oftentimes associated with revenue. “And arguably, they're only getting started because the outcomes that they're measuring are relatively low value and they can increase the value of the outcomes and price accordingly.  “To capture that value, it depends on competition. Because you can add a lot of value to your customers, but you can only charge for that value unless there's not a lot of competition vying for the same thing.“ Links Dave Yuan on LinkedIn Tidemark on LinkedIn Tidemark website VSaaS Collective Live event  Podcast Sponsor – Designli This podcast is sponsored by Designli, a digital product studio that helps entrepreneurs and startups turn their software ideas into reality. From strategy and design to full-scale development, Designli guides you through every step of building custom web and mobile apps. Learn more at designli.co/practical. The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com. Practical Founders CEO Peer Groups Be part of a committed and confidential group of practical founders creating valuable software companies without big VC funding.  A Practical Founders Peer Group is a committed and confidential group of founders/CEOs who want to help you succeed on your terms. Each Practical Founders Peer Group is personally curated and moderated by Greg Head.

Today my guest is fundraiser and impact growth leader, Alexandra Dumitrescu. In this episode, we discuss nonprofit funding. Alexandra highlights the potential of technology to enhance fundraising efforts and presents ways nonprofits can diversify income streams. We discuss e-commerce models, leveraging SaaS platforms, improving donor relations, and lost funding opportunities.We also discuss initiatives Alexandra founded to help nonprofits create sustainable income and integrate social impact features in business products.How might Alexandra's ideas (or some version of them) be applied to your project, organization, or partnerships?How does this conversation reframe what you see as being possible in environmental education? LEARN MOREAlexandra Dumitrescu on LinkedInBiggerPie (LinkedIn)RWAYS for Nonprofits (LinkedIn)Shop for Hope (Alexandra on Substack)Fundraising Platforms Mentioned:FundraiseUpDonorBoxiRaiserDataro.io Automation Services Mentioned:ZapierZendeskAcronyms Defined:Saas - Software as a Service (cloud-based services)KPI - Key Performance IndicatorsMVP - Minimum Viable ProductCSR - Corporate Social ResponsibilityAlexandra's Recommended Resources:Daniela Papi Thornton - Reclaiming Social Entrepreneurship (TEDx)Dan Pallotta - The Way We Think About Charity is Dead Wrong (TED)Skin in the Game: Hidden Asymmetries in Daily Life (Nassim Nicholas Taleb)*Manifesto for a Moral Revolution (Jacqueline Novogratz)*Subscribe to the Transferable Solutions newsletter. _______________ABOUT:TALATERRA combines "tala" (Icelandic for "to speak" and "to talk") with "terra" (Earth)—because speaking for our planet and telling its stories is what environmental educators do.TALATERRA: to speak Earth. CREDITS:Producer: Tania MarienMusic: So Far So Close by Jahzzar is licensed under a Attribution-ShareAlike License;SOLO ACOUSTIC GUITAR by Jason Shaw is licensed under a Attribution 3.0 United States License.Subscribe to Transferable Solutions.Contact Us© 2019 - 2025 Talaterra Inc * TALATERRA is an affiliate of Bookshop.org.

According to research from Gartner, 77% of sellers say they struggle to efficiently complete their assigned tasks. So how can you successfully implement an enablement platform that truly helps sellers become more efficient and drive tangible outcomes? Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Here to discuss this topic is Alexia Wilkinson, senior sales enablement specialist at Revvity. Thank you for joining us, Alexia. I’d love for you to start just by telling us a little bit about yourself, your background, and your role.  Alexia Wilkinson: Wonderful. Thank you so much for having me. So I’m Alexia Wilkinson, senior sales enablement specialist at Revvity where I’ve been for the past two and a half years.  My career actually began in SaaS sales nearly a decade ago with a strong focus in the life sciences industry. I was based in Boston, so it’s the global hub of biotech and pharma. Over the years, I developed a deep appreciation for the strategic role that enablement plays in driving sales success. So my transition into sales enablement was really fueled by the belief in its power to support new sellers, season professionals and entire sales teams to become more effective, confident, and customer focused. So one of the things I love the most about my job at Revvity is the opportunity to be involved. With so many different parts of the business, whether it’s collaborating on sales processes or sales efficiencies, it’s integrating tools into the seller’s daily workflow and making sure they’re working and fit for purpose, and also improving communication across teams.  There’s so many different people to communicate with. We wanna make sure that each initiative contributes to what I see as the foundation of sales excellence. Bringing all of that together, bundling up and making sure that our sales org has the right tools and a clear. Guide and plan into how they can sell effectively. RR: Amazing. Well, we’re super excited to have you here today. I think you spoke to the role of enablement so eloquently and I know that the great foreshadowing for the session to come. So to kick us off, I’d like to start with something that you mentioned, which is that you’re working in the life sciences industry and that probably creates a few unique scenarios that you have to combat in enablement. So what are some of the unique challenges that reps in that industry face? Then how can someone like you at enablement help them navigate those unique challenges? AW: The life sciences space, it’s wide, it’s broad, it’s complex. There’s so many things going on that when you look at sellers who are in this space, it’s not just selling a product. They’re selling trust. Compliance and scientific credibility in a very highly regulated budget, constrained and an evidence-driven environment. So all of these things contribute to stakes can be high, and the conversations can be really complex. So helping navigate these challenges. Enablement plays a critical role in really navigating what we can do, and so I look at enablement as being the air traffic controller. I may not be the expert in all the little things like, you know, regulations or some of the scientific evidence that is being done. I can help get the right people from all across the company together and making sure that if this information is in five different spots, it’s all consistent and it’s very clear to help make sure that there’s no friction for the rep moving forward. So really it’s about making sure that these challenges that I highlighted don’t become obstacles. RR: Yeah, I really liked the air traffic controller metaphor, kind of connecting all of these disparate groups and building that connective tissue. So you have one team that can run together. I know part of that connective tissue and creating that connective tissue is an enablement tool that can create a single source of truth for all of those conversations. And I know in the past you had switched off of a previous enablement platform and decided to make the move to Highspot, so I’d love to know a little bit about like. What motivated you to reevaluate, and then how did you make that decision to change your tech stack? AW: So Revvity is a very large company. It’s a public company, and our company is continuing to evolve. So it’s essential that our sales enablement strategy evolves with it. So it means equipping our teams with not just the right messaging or training. But it really relies on the technology. It’s agile. It needs to be scalable and aligned with our future goals.  So as we look to reevaluate, we wanted a platform that could grow with us. It could adapt to our changing needs and act as a true partner in innovation. So Highspot actually stood out because we felt like they could tackle these three objects for us in this changing environment within life sciences. And especially with what the platform could do, having all of that in one place was extremely beneficial. So really, this platform allowed us to be more proactive versus reactive in how we support our teams. So really in the end, the decision was about future proofing our enablement strategy and making sure that our sellers have the right tools and insights in this fast-paced competitive environment. RR: Knowing a little bit about what motivated that decision and how you came to your conclusion of what the right platform might be for you. I know that next step is never easy of, we’ve chosen a tool and now we have to implement it, and that’s the hard part. So knowing that you guys just recently went through that implementation process, I’d be curious to know from your perspective. What are some of the common pitfalls that you think organizations might encounter when rolling out a new enablement platform? And then how can they be avoided when you’re prepping for that launch? AW: So three common pitfalls that I see is one being treating the platform as a simple content repository. People may look at it as just a place to store assets and. If that happens, reps are gonna struggle to find what they need and adoption declines quickly. Another challenge is lack of governance. Without clear ownership or defined guardrails, materials are gonna become outdated or really irrelevant. And additionally, if the platform is not integrated into tools and workflows that sellers use daily, it’s just gonna become disconnected and reps are not gonna wanna use it. So from these three things, I think to avoid these issues, it’s essential to establish clear, consistent messaging across all stakeholders and making sure that they understand it’s the single source of truth for all things. It can be about connecting the right material, making sure everything is relevant, and also the actionable resources are up to date. Also ensuring that there’s strong governance and fully leveraging integrations are just going to help again, make sure we’re driving both adoption and long-term success. RR: Yeah, I think those are all really important things to be cognizant of as you’re trying to embark on a big change like that. Implementing a tool, like I said, never easy, but with the right support in place, you’re better prepared to make it happen. Kind of on that subject, we saw on LinkedIn that you highlighted achieving cross-functional leadership and helping create alignment there as a key strength of yours. So during a new platform rollout like the one you just did, how do you effectively communicate with cross-functional teams and create that alignment that leads to a successful rollout? AW: I will say cross-functional leadership was not a key strength while back in the day. I’ve had a lot of experiences and opportunities to learn from. So being able to showcase that as a strength, it’s because of my past and all the great things that have happened in my career. So looking at this new platform rollout. Effective communication starts early. It’s bringing in those cross-functional teams into the fold from the beginning. So taking a look at our new rollout of Highspot, we did an internal road show. So we were sharing the high level vision and the rollout plan. So it’s not just about informing them, it’s about making them a part of the journey. So throughout the rollout, ongoing communication is key. I think the key thing here is people wanna be proactive contributors and not reactive participants. So when teams where colleagues feel that they’re an afterthought, it’s harder to build momentum and support. So that’s why with this rollout, we really prioritized updating and engaging across business units, sales, leadership, marketing, frontline managers, users on ensuring that everyone was aligned but also excited. It with this internal road show, we made space for early feedback, so if there was a group that maybe didn’t feel like it was the right move, let’s hear it and let’s understand it better. If we have a group that really wants to be on board, how can we bring them in earlier and make sure that they’re set up for success? So that really contributed to the communication and making sure the alignment happened early on. RR: I appreciate the call out that these aren’t skills that you get overnight. The people management part of it is hard and it takes a long time to learn it. But I will say, looking at the data, it seems like you and the team have really landed it. Even in the early stages of your Highspot implementation, you’ve already achieved a pretty impressive 88% platform adoption. So. In addition to that early alignment, how did you drive that high adoption and build excitement for your programs, especially among your sales teams who are gonna be those end users? AW: Thank you so much for highlighting the 88% platform adoption. It is a number that makes me smile, and I couldn’t have done it without the team, our users, and our stakeholders as well. So really how we began is we wanted to do a global launch initiative. We wanted to ensure every sales team member, regardless of their location, was introduced to Highspot in the same consistent and engaging way.  So we really focused embedding Highspot into the daily rhythm of the business. So looking at making sure Highspot was brought up on reoccurring meetings. We did a kickoff training session over a few weeks. We hosted office hours, a lot of office hours over the first month and a half, and we even brought it into our SKO. So all of these touch points helped reinforce the platform’s value and also made people be like, what is Highspot? What is it I need to know about it? So that was one part of how we drove that adoption, but we have to look at who’s also helping us. So another major contributor to our success is our strong partnership with our product marketing team. They helped amplify the message and they drove awareness because they have close relationships with our sales teams, product management, and there’s a lot that’s to it. So thinking about the excitement part of your question, we wanted to keep engagement high after the initial excitement of the global launch, and we decided to launch bite-size learning series. We actually call it Highspot Hacks and Hints, and we send it out about one or two times a month. We release a short video under five minutes, and we also include instructions and best practices showcasing that tip or trick within Highspot. So we wanted to make sure that learning was approachable and it allowed users to build confidence, an entirely new platform that may be a little bit overwhelming when they first log in. RR: And on a similar note, in addition to just platform adoption more broadly, we’ve also seen that you’ve achieved a 55% adoption rate in digital rooms, which is really impressive because that’s significant behavior change to get reps communicating out of a different platform than maybe they’re used to. So how did you drive success there? And then how are your reps using digital rooms to improve the buyer experience? AW: Great question. So as we were evaluating digital rooms was a top priority for us because our previous enablement platform offered a similar feature. And from feedback, we know that our teams heavily relied on that to engage with prospects and customer. So going into how we wanted to make sure reps could easily use digital rooms, we focused on how it’s delivering a custom experience for that customer or situation and being able to have a little bit of a creative flare with it. So with that. The message was again, tailoring the experience to the buyer, being able to then take the real time notifications that are from digital rooms and empowering the reps to follow up more effectively and also personally. So showcasing the why behind setting up a digital room that’s more custom is the answer to driving a buyer experience in a positive way. So as we looked at the early success. We built digital room templates that had remedy branding, a little bit of pre-populated content, just making it easier for reps to jump in and not feel like it was such a time consuming task. So that’s what we did right away. And then from there, our reps are incredible. They’re creative. They are wanting to collaborate and really lean on one another. So since the launch, we’ve showcased real examples, shared best practices, and really made sure that reps are sharing what they’ve already done and utilizing the collaboration aspect of a digital room so that they can use it and reinvent the wheel just a tad. To use it for their situation. So a lot of it is from more of an administrative side, but then leaning on our peers. RR: That’s one of the most, I think, amazing parts of digital rooms, is you can send reps out with, here’s what we’ve built you. It’s wonderful. Go run and they’ll come back to you with something that you never even thought of. Or using it in a way or building a template that’s more beautiful than you could have imagined. And it’s always so fun to see that. So we’ve heard a little bit about some of what you’ve achieved so far. I’d like to look ahead a little bit. So after seeing some of these early wins, what are you hoping to achieve next as you continue to leverage Highspot to drive sales efficiency? AW: So this year, adoption and change management. I would say that’s typical. And as we look at what’s next, we really wanna focus in on deepening our understanding of content impact. So looking at how specific assets are working internally and externally. We wanna see more about sales plays and how they’re being used and how they’re influencing buyer engagement and outcomes.  So I think this is going to allow us to have more informed decisions and where we can optimize within the platform. This also ties into a stronger alignment with our product marketing team. I love the feedback loop that Highspot provides because we’re getting whoever’s providing feedback connected directly to the product marketer and they can take action on whatever the case may be. So really utilizing that feedback loop to drive purposeful, timely, and the value that it’s gonna hold there. So that’s really what we’re trying to achieve next as we look at the impact of what’s inside of Highspot. RR: And I think you touched on this a little bit in that optimization piece and looking at the data to understand what is next for us and where do we wanna focus our resources and our efforts. So how do you plan to take that data and those insights to refine your enablement strategy as you’re looking ahead to next year? AW: I’m just thinking of a moment just happened recently and. We started digging into analytics more to better understand where our users are spending their time within Highspot. And the one insight that we found and we actually acted upon is the high engagement with overview pages. So we have spot overview pages, we have list overview pages, and these pages are consistently receiving strong traffic. So it highlighted how critical they are for reps. So with that, we were doing a, you know, first half since launch meeting with our product marketing team. And we share these findings to reinforce the importance of overview pages. So it’s just not a navigation tool, but it’s more of that strategic touchpoint. In a seller’s experience while they’re in Highspot. So we emphasize the need to keep them updated, relevant, easy to use, and ensuring they can be that reliable source of truth. So just seeing that recently happened to us, it’s already helping us refine our enablement strategy in real time. So I’m excited to see what else we can do with that. RR: Amazing. I mean, we are too, if that’s, you know, kind of the change that’s coming from, we’re just getting started. I’m sure that when this is your big focus, there’s gonna be a lot that comes out of that work. I know we’re nearing the end of our time today. So one last question for you to close. For organizations looking to select and roll out a new enablement platform and maybe see some of the success that you guys already have, what is one piece of advice you would give them? AW: So the one piece of advice I want them to think beyond the initial rollout.  I want them to plan for long-term ownership and sustainability. So from the start, it’s critical to find who’s going to own the platform, who will maintain it, who needs to stay informed, even if they’re not involved in the day-to-day execution. This also includes establishing a core admin group that can help provide expertise into the key areas like content, strategy, analytics, user support, and integrations. So really, again, making sure that you think beyond the initial rollout. I know that’s the fun part, but we have to look at how can we make this be a successful platform forever. RR: That’s super actionable advice that I think anybody getting started should really take to heart. So thank you for sharing that and all of the other wonderful insights you’ve brought to the table today. AW:Thank you! RR: To our audience. Thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot. 

In This Episode Many entrepreneurs dream of selling their companies, but what happens after the exit? In this episode of Systems Simplified, host Adi Klevit interviews Alane Boyd about her journey of building and selling SaaS businesses and how rediscovering her love for processes and automation helped her find new purpose. Alane shares the emotional toll of selling a company, including isolation and depression, and how she rebuilt by focusing on what she enjoyed most: systematizing operations. She and Adi explore why documenting workflows is the non-negotiable foundation for scaling, how SOPs create company value, and how automation paired with human validation can drastically reduce wasted time. From client onboarding to AI-powered proposals, they discuss how the right balance of processes and innovation creates efficiency, freedom, and growth.  

Jamie Wolf, CIO of the Department of Energy's National Nuclear Security Administration, discusses how the agency is moving its classified and unclassified systems to enterprise cloud and SaaS platforms to cut costs, reduce technical debt and improve speed and collaboration.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're doing something different in this episode. We recorded it at HubSpot's INBOUND conference, and rather than having just one single episode guest, we interviewed marketing and RevOps leaders from 5 very different companies—each with their own specific approach to attracting, converting, and retaining customers.You'll hear how companies structure their go-to-market motions across:- Inbound marketing and demand generation- SDR/AE handoffs and deal stage workflows- Self-serve vs. high-touch enterprise sales- Attribution tracking and reporting- Event-based field marketing and referral programs- Long-cycle sales driven by print and local ads

Michael Nicosia is the Co-founder and COO of Salt Security, a company that protects APIs from threats using cloud-scale big data, AI, and ML. Under his leadership, Salt has raised $271 million, reached a $1.4 billion valuation, and has become a leader in API security with patented AI technology and Fortune 500/Global 1000 clients. With over 20 years of experience in enterprise software sales and marketing, Michael helped lead Adallom as COO from its founding to its $327 million acquisition by Microsoft. In this episode… APIs power nearly every modern digital service, yet most companies remain unaware of just how vulnerable these connections can be to breaches. With AI agents, MCP protocols, and microservices expanding rapidly, how do you ensure that sensitive data isn't leaking through unseen cracks in your API infrastructure? Michael Nicosia, a serial entrepreneur and technology executive, shares how he took the leap from corporate roles to building a platform that safeguards APIs. He describes starting with only an idea, refining it through Y Combinator, and securing early validation from security leaders. Along the way, Michael emphasizes the importance of focusing on customer outcomes, building the right team, and persevering through uncertainty. His journey shows that protecting digital services isn't just about software — it's about resilience, trust, and staying ahead of attackers. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Michael Nicosia, COO and Co-founder of Salt Security, about scaling cybersecurity solutions for the modern digital world. Michael discusses lessons from Y Combinator, navigating the fundraising journey, and securing enterprise clients. He also shares insights on pricing models, hiring top talent, and the role of mentorship in building a lasting company.

In this episode, we sit down with Gary Engles, the visionary behind MyGig – a full‑stack affiliate platform that equips business professionals to earn recurring income while delivering every essential service a modern company needs, from tax‑credit optimization and IT security to PEO‑backed HR, CRM automation, financing, credit‑building, and even fractional CMO marketing. Gary's journey is anything but ordinary. He launched a martial‑arts‑based leadership academy at 22, sold it, turned COO of a trading‑education firm, helped multiple companies prep for lucrative exits, and now runs MyGig's “business‑in‑a‑box” ecosystem. He'll share how his 35‑year martial‑arts discipline shapes his leadership philosophy, why staying in your “area of genius” is the ultimate productivity hack, and the exact SaaS tools he wishes he'd had when he first started. If you're a founder looking to streamline operations, boost revenue, or become a certified MyGig reseller, this conversation is packed with actionable insights, real‑world examples, and the secret sauce that lets you focus on vision while outsourcing the rest. Tune in, take notes, and get ready to level up your business—fast. LinkedIn: garyengels Website: www.joinmygig.com Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

AI is changing the way we work, live, and build businesses — but it also raises big questions about privacy. As AI tools process more personal and sensitive data, how can companies make sure they follow privacy laws like GDPR? How can privacy be built into AI from the very beginning? And what's the best way to handle data retention so users stay in control? In this episode of the FIT4Privacy Podcast, host Punit Bhatia speaks with Sylvestre Dupont, co-founder of Parser, about how to keep privacy at the heart of AI tools and services. They discuss why privacy matters in AI, how to build privacy by design into AI from the start, and what it takes to make an AI-based SaaS tool GDPR compliant. Sylvestre also shares his approach to data retention — letting users choose how long their data is stored — and why trust is a key advantage for any business handling personal data. If you work with AI, personal data, or GDPR, this episode gives you clear and practical ideas you can use right away. 

Many usage-based companies like Twilio don't disclose ARR as their North Star metric. So, what do they track instead to communicate growth and efficiency to investors? In episode #314, Ben Murray shares his research from 10-Q filings, press releases, and earnings calls to uncover the seven most common financial metrics that usage-based companies highlight. From revenue growth and gross margin improvements to AI adoption and RPO (Remaining Performance Obligations), you'll learn what matters most to analysts, investors, and acquirers when ARR isn't the headline. This is a must-listen if you're building a usage-based business model and want to understand how to position your company for valuation and fundraising success. What You'll Learn Why many usage-based companies don't lead with ARR or MRR. The 7 key metrics How AI adoption is becoming a narrative driver in earnings calls. Why RPO is gaining importance as a measure of forward visibility and future revenue. Why It Matters For Investors: These metrics provide confidence in growth and scalability, even without ARR disclosures. For Founders: Tracking and segmenting these numbers helps communicate the right story to Boards and potential buyers. For Valuation: Metrics like RPO and NRR are increasingly driving company valuations in usage-based models. For Finance Leaders: Understanding which financial systems and SaaS metrics to track ensures more effective reporting and better alignment with investors. Resources Mentioned The SaaS Metrics Academy: https://www.thesaasacademy.com/ Quote from Ben “If usage-based companies aren't tracking ARR, what are they tracking? The answer is seven key metrics that investors want to see — from gross margin to RPO.”

You've built and led high-performing teams across multiple industries and geographies. What pivotal moments or experiences have shaped your career as an entrepreneurial executive?Given your focus on customer experience and go-to-market strategies, what trends or innovations in SaaS and personalized marketing excite you the most right now?You emphasize the importance of aligning people, product, and customer focus with company growth metrics. Can you share an example of when this alignment drove significant impact?What shifts are you seeing in how brands approach customer experience?For executives looking to scale SaaS businesses successfully, what are the key leadership and strategy principles they should prioritize?

In this episode, we speak with Mark Haller, Managing Director and Founding Principal of Sumeru Equity Partners, a technology-focused growth equity firm investing in leading enterprise software companies. Sumeru has invested more than $3 billion across more than 50 platform and add-on investments spanning enterprise and vertical SaaS, data analytics, education technology, infrastructure software, and cybersecurity.  Mark has been with the firm since 2012 and leads investments in human capital management, supply chain, and eCommerce software. He brings extensive experience in technology and growth investing, having started his career in investment banking at Goldman Sachs.  Mark supports National Brain Tumor Society and CASA. I am your host RJ Lumba. We hope you enjoy the show. If you like the episode click to follow.

Most SaaS founders dream of selling their company, but few understand what makes an acquisition target attractive to buyers. What if you could learn from someone who's actually on the buying side? In this episode, Tim from SaaS.Group breaks down how they've built an $80M ARR portfolio by acquiring 25 small SaaS companies - and reveals exactly what they look for, how they evaluate deals, and what happens post-acquisition. This is a masterclass in both building businesses buyers want and understanding the acquisition landscape. Key Highlights: 03:44: Why they focus on 1-10M ARR companies versus larger deals05:01: The organic evolution toward product-led companies06:18: 100% ownership strategy - why they don't do minority stakes11:00: The $100M revenue milestone and why it's just another number16:05: First year struggles - why acquisition was meant to leapfrog early-stage pain22:10: The 6-7 core acquisition criteria that determine green lights28:00: The Rule of 40 framework for balancing growth and profitability33:17: Post-acquisition playbook - from pricing to AI positioning44:27: Biannual performance reviews and radical transparency culture49:17: Brand manager hiring - internal promotions vs technical generalists52:25: SaaS Academy and leadership development programs56:23: The three moats being built to become unstoppable58:26: Why $1B in 3 years would actually hurt the business Stop building in isolation and start understanding what buyers actually want. Whether you're planning an exit or just want to build a more valuable business, this conversation reveals the acquisition playbook from someone who's deployed $80M+ in capital. Resources:

This episode dives deep into digital accessibility—why it's more than just ticking a compliance box and how it can unlock business growth, improve user experience, and amplify engagement across your B2B SaaS company. Jeff Mains chats with Mike Barton, VP at AudioEye, about transforming digital content and experiences to be truly inclusive. Together, they explore practical strategies for simplifying messaging, overcoming the “curse of knowledge,” leveraging AI as a creative partner, and using storytelling to create content that resonates with and includes everyone.If you're looking to scale your SaaS, boost SEO, or just build a business of significance, this conversation is full of actionable wisdom.Key Takeaways00:00 Inclusive Content Creation Strategies05:59 Emphasizing Digital Accessibility Awareness09:36 Unlocking a $13 Trillion Market10:28 Accessibility: A Revenue Opportunity15:51 Digital Accessibility for All19:50 Simplifying Content for Quick Impact22:29 "Storytelling Enhances Data Impact"24:30 User Experience Roadblocks Analogy30:27 Pre-Demo Decision Influencers33:49 Collaborative Storycrafting in Business36:40 Creating Unified Brand Narratives38:29 Engaging Brand Storytelling Techniques43:56 AI Enhances Content Creation Efficiency45:39 AI Clarifies Better Than Humans?48:58 Free Accessibility Site Scan51:18 Streamlining Growth: AI to StorytellingTweetable QuotesDigital Accessibility Matters: "This isn't about just checking a compliance box. It's unlocking your full audience potential and improving the experience for everyone, not just those with disabilities." — Mike Barton"But here's the kicker. Simplifying content, ditching jargon, and designing with clarity not only helps users with visual, cognitive or mobility challenges, it boosts your SEO, increases engagement, and actually converts better." — Mike BartonViral Topic: The Power of Emotion in B2B Storytelling: "data informs and emotion transforms." — Mike Barton Why Simplicity in Web Design Matters for Everyone: "Simplicity sells, simplicity scales." — Jeff MainsQuote: "Well, the first place it goes wrong is that there is no overarching brand story or narrative. You just have a bunch of content islands that exist across all your channels that are telling different stories." — Jeff Mains Quote: "Most people are shocked to find how many issues exist on their site and how difficult it is for a person with a disability." — Jeff MainsSaaS Leadership LessonsEmpathy-led Leadership:Lead your content, teams, and company by keeping customer experience at the forefront, especially for those often excluded.Challenge Default Thinking:Don't treat accessibility as a compliance task—see it as strategic growth and innovation opportunity.Simplify Relentlessly:Precision beats paragraphs. Prioritize clarity in your messaging for every audience segment.Make Others the Hero:Elevate your users' journey and outcomes, not your brand's accolades.Leverage Team and Community Feedback:Build a creative "brain trust" for testing and refining ideas—it's never a solo act.Embrace Technology with Humility:Use AI not to replace the human touch but to supercharge your team's abilities and your content's impact.Guest Resourcesmike.barton@audioeye.comwww.audioeye.comhttps://www.linkedin.com/in/omnibarton/Episode Sponsor

In this episode of Executive IT, host Evan Kiely sits down with Alan Taylor, COO of Maxio, to explore how IT and security shape business reliability, compliance, and growth. Alan shares his perspective as a seasoned operator in private-equity backed SaaS companies, covering:Why IT and security are non-negotiable investments for scaling businessesHow Maxio structures compliance around SOC 2, ISO 27001, and PCI auditsThe role of IT in go-to-market, customer trust, and competitive differentiationLessons from M&A integrations—where IT diligence can make or break successPractical advice for IT and security leaders on building cross-functional governanceWhether you're a technology leader, operator, or business executive, this conversation offers actionable insights on making IT and security a business driver — not an afterthought.

This week, we revisit one of our most popular episodes from 2023. Alex Theuma is joined by Jonny White, founder & CEO at Ticket Tailor, who discusses their move from a lifestyle business to a growth business. Jonny shares: - Why he chose to bootstrap Ticket Tailor - The anti-climatic reality of getting acquired (and why he bought Ticket Tailor back!) - How they got from $2K MRR to over $5M in revenue - Why they moved from a lifestyle business to a growth business - How working with a coach helped propel the business - How they deliver on being a "business for good" - The importance of keeping a lean mindset and strategically building out the team Guest links: LinkedIn - https://www.linkedin.com/in/jonnywhite1/ Website - https://www.tickettailor.com/       Check out the other ways SaaStock is helping SaaS founders move their business forward: 

Unlock the future of product management with AI. In this episode of LaunchPod, we dive into the top 4 AI workflows every product manager needs, from automating user research to building smarter prototypes and running faster experiments. Hear real stories from product leaders who are already using AI to: *Turn hours of customer interviews into actionable insights *Prototype and test new features in record time *Automate PRDs and documentation without losing quality *Drive data-backed decisions that accelerate growth Chapters 00:00 Why AI is changing product management 00:30 Avoiding missteps with AI-powered customer insights 02:00 Prototyping and testing faster with AI tools 04:00 Automating PRDs and product documentation 06:30 Using AI for smarter data analysis and decision making 09:00 Balancing AI with product intuition and strategy 11:00 The future of AI in product workflows Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guests: Derek Pharr, Neha Monga, Roman Gun, and Sierra Hahn-Ventrell.

In this episode, we're diving into vibe coding and asking the big question: will you ever need to buy a Shopify app again? Vibe coding lets you build custom features on your store without stacking endless plugins, and it could change the entire Shopify ecosystem. We'll cover what it is, who it helps, and whether this is the beginning of the end for paid SAAS apps. What You’ll Learn What vibe coding is and how it can replace common Shopify apps. The tradeoffs between lower costs and higher maintenance risks. How to get started with vibe coding Sponsors SellersSummit.com – […] The post 607: Will Vibe Coding Replace Shopify Apps? A Discussion With Toni Herrbach appeared first on MyWifeQuitHerJob.com.

Think investors who don't re-up for your next round are doing you a favor?Not the case!Most entrepreneurs see this as rejection. But here's what Sahil Patel discovered after 11 years building and selling ER Express: Sometimes the BEST thing that can happen is getting misaligned investors out of your cap table.His family office investors knew service businesses. But SaaS? Different game entirely."The way you look at a SaaS business, you really have to look at unit economics. If you just look at the whole cost, it looks terrible."The result? A year of treading water while growth stalled.But here's where it gets interesting: Those same investors offered him a management buyout with seller financing. NON-RECOURSE.Eight quarters of consecutive growth followed.We'll dive deep into this (and so much more) in this episode of the DealQuest Podcast! How to identify when investor misalignment is killing your business Why timing is the entrepreneur's biggest enemy (not money) The crisis pivot that doubled his total addressable market Building performance-based business models that guarantee results And much more Whether you're navigating complex investor relationships or building systems for sustainable growth, this conversation provides frameworks every business leader needs.• • •FOR MORE ON THIS EPISODE:https://www.coreykupfer.com/blog/sahilpatel• • • FOR MORE ON SAHIL PATELhttps://www.linkedin.com/in/sahilanamipatel/https://www.spiralyze.com/ FOR MORE ON COREY KUPFERhttps://www.linkedin.com/in/coreykupfer/https://www.coreykupfer.com/ Corey Kupfer is an expert strategist, negotiator, and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker. He is deeply passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.Get deal-ready with the DealQuest Podcast with Corey Kupfer, where like-minded entrepreneurs and business leaders converge, share insights and challenges, and success stories. Equip yourself with the tools, resources, and support necessary to navigate the complex yet rewarding world of dealmaking. Dive into the world of deal-driven growth today!

In this deep dive episode, we explore the evolution of networking with Avery Pennarun, Co-Founder and CEO of Tailscale. Avery shares his extensive journey through VPN technologies, from writing his first mesh VPN protocol in 1997 called “Tunnel Vision” to building Tailscale, a zero-trust networking solution. We discuss how Tailscale reimagines the OSI stack by... Read more »

SaaStr 821: Swapping Stories - Building AI-First Companies: Insights from Zapier's CEO and Co-Founder Wade Foster Join us for an in-depth conversation with Wade Foster, co-founder and CEO of Zapier, on the SaaStr AI Swapping Stories Podcast! Wade shares how Zapier is leading the way in AI-powered automation, the evolution from simple workflows to agentic systems, and why AI fluency is now a must-have for every new hire. In this episode, we discuss: The journey of Zapier from integration tool to AI orchestration platform Real-world examples of agentic workflows and automation at scale How Zapier's culture embraces “don't be a robot, build a robot” The impact of AI on sales, customer success, and internal operations Tips for companies looking to hire and upskill for an AI-first future The latest trends in AI tools, including voice-to-text and workflow automation Whether you're a founder, operator, or just curious about the future of work, this episode is packed with actionable insights and inspiration. And see you at Zapconnect next week (sign up here - it's free.)  -----------------------------------------------------------------------    Fin is the #1 AI Agent for resolving complex queries like refunds, transaction disputes, and technical troubleshooting—all with speed and reliability. See how Fin can deliver the highest resolution rates and highest-quality customer experience at fin.ai/saastr.  --------------------- If you're serious about B2B and AI, you need to be in London this December 2nd and 3rd.   SaaStr AI London is bringing together more than 2,000 leaders and founders for two days of practical advice on scaling into the new year.  We'll have speakers flying in from OpenAI, Wiz, Clay, Intercom, and all your favorite SaaS companies, including yours truly with Harry Stebbings for a live 20VC podcast. It'll be fun, and it's all in the heart of London.  Don't miss out: get your tickets with my exclusive discount by going to podcast.saastrlondon.com ---------------------   Hey everybody, the biggest B2B + AI event of the year will be back - SaaStr AI in the SF Bay Area, aka the SaaStr Annual, will be back in May 2026.    With 68% VP-level and above, 36% CEOs and founders and a growing 25% AI-first professional, this is the very best of the best S-tier attendees and decision makers that come to SaaStr each year.     But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait.    Lock in your spot today by going to podcast.saastrannual.com to get my exclusive discount SaaStr AI SF 2026. We'll see you there.

Too many leaders hit a wall trading time for money, playing it safe, or letting fear hold them back. Aaron Golub, legally blind, former D1 athlete, NFL free agent, and now speaker-turned-SaaS founder, didn't let obstacles stop him. In this episode, you'll learn how adaptability, trust, and self-awareness helped him move from keynote stages to co-founding Precision Search, a SaaS business with his sister.About the Guest: Aaron is the first legally blind Division I athlete to play football, a former NFL free agent, and a sought-after motivational speaker. He's also the co-founder of Precision Search, a programmatic SEO company helping businesses scale.About the Episode: What does it really mean to be GrowthReady? For Aaron Golub, it's about leaning into discomfort, adapting to change, and building something bigger than yourself.In this episode, host Steve Mellor dives deep with Aaron on how he transitioned from keynote stages to building a scalable software company alongside his sister. Aaron shares the lessons he's learned about adaptability, gamifying growth, and why asking for help is one of the most underrated leadership skills.This is a conversation for entrepreneurs, leaders, and high-performers who want to stop trading time for money and start building ventures that can scale far beyond themselves.Key Takeaways:What it really means to be growth readyAdaptability as a competitive advantageTransitioning from a speaking career to a SaaS companyThe limitations of personal branding and why Aaron wanted moreHow to gamify growth so business stays funThe importance of asking for help and building trustNavigating partnerships and teamwork (including working with family)Aaron's wildest dreams: IPO or a $100M+ exitLinks & Resources MentionedAaron Golub's Website → AaronGolub.comPrecision Search (Aaron's SaaS company) → PrecisionSearch.ioConnect with Aaron on LinkedIn → linkedin.com/in/aarongolubFollow Steve Mellor → LinkedIn | InstagramMore Episodes of the GrowthReady Podcast → www.growthreadypodcast.comSend us a textSupport the showSign up for the monthly newsletter with Steve and GrowthReady (formerly known as Career Competitor) by providing your details here - Request to become part of our community Also be sure to give him and the show a follow on Instagram @coachstevemellor

On the podcast we talk with Ora about LinkedIn's value-driven growth philosophy, how they personalize experiences and plan offerings based on user intent, and the complexity of running over a thousand experiments a year.Top Takeaways:

About this episode (#405): In this episode, Jack and Jeremy run a two-part teardown of real cold outreach messages. They start by analyzing a LinkedIn message that pitches AI agents for lead generation, then break down a clever follow-up email from a SaaS tool the recipient had signed up for months earlier. You'll hear what worked, what didn't, and how to write outreach that actually gets replies, whether your audience is ice cold or just cooling off. Key topics discussed in this episode: Why vague or generic subject lines instantly signal cold outreach - The dangers of pitching without credibility, proof, or a clear ask How to use curiosity properly in cold messages (and when it backfires) Why offering value or reciprocity makes outreach more effective A teardown of a SaaS follow-up email that used a “you never used your free credits” angle The difference between cold, warm, and “lukewarm” outreach (and why lukewarm might be your best audience) How small, specific asks can increase reply rates This episode is a masterclass in cold outreach psychology, whether your leads are brand new or just haven't heard from you in a while.  About the hosts: Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: https://salesbread.com/contact/ Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: https://quickmail.com

In this episode, Carlos Gonzalez de Villaumbrosia interviews Anneka Gupta, Chief Product Officer at Rubrik, a leading cybersecurity company helping over 5,000 customers, including half of the Fortune 500, protect and manage their data against cyber threats.Under Anneka's leadership since 2021, Rubrik has undergone one of tech's most impressive product transformations, evolving from an IT backup solution into a comprehensive cybersecurity platform. This transformation has driven remarkable growth, with subscription ARR crossing $1.09 billion and the company successfully going public in 2024.In this episode, we explore Rubrik's journey through three major transformations: shifting from perpetual licenses to a SaaS-first model, expanding from a single product to a multi-product platform (with two new product lines approaching $100M in ARR), and repositioning as a cybersecurity-first company. We'll dive deep into the challenges and strategies behind managing such significant organizational change at scale.What you'll learn:How to successfully transition a business model from perpetual licenses to subscriptionStrategies for expanding from single-product to multi-product portfolioMethods for structuring teams around strategic pillars rather than just product linesApproaches to maintaining growth while managing significant organizational changeTechniques for leveraging existing customer relationships to validate new productsFrameworks for creating clear career progression during transformationKey Takeaways

The Chrisman Commentary Daily Mortgage News Podcast delivers timely insights for mortgage lenders, loan officers, capital markets professionals, and anyone curious about the mortgage and housing industry. Hosted by industry expert Robbie Chrisman, each weekday episode breaks down mortgage rates, lending news, housing market trends, capital markets activity, and regulatory updates with insightful analysis, expert perspectives, and conversations with top professionals from across the mortgage industry. Stay informed, gain actionable insights, and keep up with developments in mortgage banking and housing finance. Learn more at www.chrismancommentary.com.In today's episode, we go through how companies are maximizing AI. Plus, Robbie sits down with Pylon's Trent Hedge on why the concept of a ‘mortgage factory' that requires hoards of people, middleware SaaS, and capital markets intermediaries is no longer the best way to originate a mortgage. And we close by looking at what to expect from today's Fed meeting.CreditXpert is the all-new credit optimization platform that helps you close more loans. CreditXpert is committed to making homeownership more accessible andaffordable for ALL.

Very few people get paid to visit shipwrecks—but for Stephanie Gandulla, it's all part of the job. Stephanie is a scuba diver, maritime archeologist, and resource protection coordinator for the Thunder Bay National Marine Sanctuary. The agency safeguards Lake Huron's historic shipwrecks, many of which have yet to be discovered. That's where Katie Skinner comes in. She's an assistant professor at the University of Michigan and the director of the school's Field Robotics Group. Skinner and her team have been developing autonomous underwater vehicles that can find new shipwreck sites, all on their own. For humans, a search is costly, time-consuming, manual work. But for AI? Skinner thinks it could help us find answers in a snap. On this episode, Stephanie and Katie talk about using AI to find shipwrecks in a literal lake of data, so that they can spend less time searching and more time exploring—as only humans can do.You can learn more about some of the people and projects featured in this episode, including… The Thunder Bay National Marine Sanctuary at thunderbay.noaa.govKatie Skinner and the University of Michigan's Field Robotics Group at fieldrobotics.engin.umich.eduPrevious efforts to autonomously map Thunder Bay's historical shipwrecks at theverge.com/2020/3/5/21157791/drone-autonomous-boat-ben-shipwreck-alley-unh-noaa-great-lakes-thunder-bay~ ~ ~Working Smarter is brought to you by Dropbox Dash—the AI universal search and knowledge management tool from Dropbox. Learn more at workingsmarter.ai/dashYou can listen to more episodes of Working Smarter on Apple Podcasts, Spotify, YouTube Music, Amazon Music, or wherever you get your podcasts. To read more stories and past interviews, visit workingsmarter.aiThis show would not be possible without the talented team at Cosmic Standard: producer Dominic Girard, sound engineer Aja Simpson, technical director Jacob Winik, and executive producer Eliza Smith. Special thanks to our illustrators Justin Tran and Fanny Luor, marketing consultant Meggan Ellingboe, and editorial support from Catie Keck. Our theme song was composed by Doug Stuart. Working Smarter is hosted by Matthew Braga. Thanks for listening!

In this episode of The Product Experience, Patrick Ndjientcheu, Chief Product and Technology Officer at Irembo, shares how his team transitioned from delivering projects for government to building a portfolio of scalable products. Patrick talks about shifting mindsets from execution to strategy, spinning out payments and identity into independent products, and the challenges of balancing internal bias with customer needs. He also reveals how Irembo is evolving into a super app, why sales enablement is crucial in a B2B context, and the lessons he has learned guiding teams through the move from project to product to product portfolio.Six things we learned from PatrickProject to product mindset: Repeat customer demand signals value, turn ad-hoc projects into structured products with identity, principles, and strategy.Team restructuring without turnover: Shifting from project delivery to product development requires reorganising teams around capabilities.Spinouts emerge from features: Payments and identity started as embedded features, but with scale and external demand, became standalone products.Bias is real: Teams naturally over-index on the dominant revenue product. Separation, customer interviews, and rebranding are critical to balance focus.Sales enablement matters: Without educating sales and customers on new platform capabilities, adoption stalls and value is under-communicated.Leadership lesson: Product leaders must bring the whole organisation on the journey—marketing, sales, finance, and operations—not just product teams.Featured Links: Follow Patrick on LinkedIn | Irembo | Inspire Africa Our HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ What if AI could 10x your personal brand overnight? In this episode of Dropping Bombs, I grill the co-founder/CEO of 1DS Collective—the stealth marketer who supercharged the Liver King's raw liver memes into a $100M+ empire, scaling from 0 to 1M followers in months. From compressing growth at Bevy and The Muse to launching SaaS platforms and enterprise sales machines, John unveils why silent execution trumps hype, and AI's role in spotting blind spots for 2025 leaders. John's blueprint: Spot revenue leaks, build health/wellness systems, and make personal brands AI-proof. Liver King war stories reveal virality moves, plus talent/media hacks and virtual expertise for mass scale. Brad probes courses vs. high-ticket: "Give away the sauce—they'll pay more." Ideal for entrepreneurs swapping luck for precision.

Stevie Case breaks down how she's building one of the most advanced outbound sales machines in SaaS—balancing AI-driven efficiency with human-first selling to achieve conversion rates that beat inbound.