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Jacques Spitzer is a 4x Emmy® award-winning creative agency founder who was named to AdWeek's Agency Vanguard as one of the top 20 leaders shaping the future of advertising. His agency, Raindrop, has generated billions in campaign sales for powerhouse brands like Dr. Squatch, Native and Grüns and insurgent brands like Good Culture, Hello Panda, Magic Spoon and more. Raindrop's creative force has been showcased by their work on three Super Bowl campaigns and their recent execution of the largest brand launch in Procter & Gamble history for Spruce. As a champion for the next generation of disruptive companies, Jacques serves as a strategic advisor to high-growth CPG brands that Raindrop Ventures has uniquely helped launch and invested in, including Grüns, Laundry Sauce, ForAll, VitaWild, Maeva and Magic Mind. With a trophy case boasting over 50 advertising awards, Jacques' work is consistently recognized for its rare blend of viral creativity and massive ROI. His insights have been featured in Forbes, AdAge, and Entrepreneur Magazine. He was recently named one of the “most influential people in San Diego” by the San Diego Business Journal and one of “California's most visionary CEOs” by the Los Angeles Times, who noted: “Raindrop's creative success and results have put San Diego on the map for creative work across the country.” In addition to his work in advertising, Spitzer helped produce the full-length documentary Wampler's Ascent, which won over 38 international film festival awards. In This Conversation We Discuss: [00:00] Intro [02:43] Scaling Ecommerce through storytelling [04:41] Maximizing current growth channels first [08:14] Managing multiple priorities as a founder [10:11] Shifting from product to customer worth [15:26] Callouts [15:36] Overcoming a leader's limiting beliefs [24:03] Taking balanced risks to protect equity [25:17] Combining math with strategic stories Resources: Subscribe to Honest Ecommerce on Youtube Marketing that people love raindrop.agency/ Follow Jacques Spitzer linkedin.com/in/jspitzer5/ If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Text a question to Victoria!Have you ever felt like your entire business lives in your head? Do you know you need to start outsourcing, but worry about being the bottleneck? Jessica Frigon is a Fractional COO and Strategic Operations Architect. She's the founder of HavenOaks, a full-service operational partnership for creative women who are ready for their business to match the standard of the work they deliver. In this episode, Victoria and Jessica have a conversation about what it looks like to get operational support in your business, and why it's so important as you grow. They cover signs your business could be founder-dependent and step-by-step how to build a strong business architecture.If you don't know where to start when it comes to streamlining your business operations, this episode is for you. After listening, you'll be able to identify which systems your business is missing in order to scale—without being the bottleneck. Put your feet up, pour yourself a hot cup of coffee or tea, and get out your notepad for this one, because Jessica is bringing you a crash course on business operations.Links Mentioned in Today's Episode:Watch The Video on YouTubeListen to Victoria's episode on the At Home With Founders PodcastConnect with Jessica on InstagramWork With HavenOaksListen to the At Home With Founders PodcastWork With BrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
⛓️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works
Alexia Lynn is a brand strategist, world-class designer, and rock star Web Designer Pro® member who 10x'd her revenue last year after going full-time in August 2025.A huge aspect of her success (other than being an amazing designer and an awesome person) is how she's learned to offer and sell both brand and web together.In this chat, she shares her exact sales process and mindset around how leading with strategy makes selling design, branding and web so much easier.Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/430
Angela Clark - Mubarak is a senior digital and eCommerce executive with 30 years of experience building and transforming digital businesses at some of the world's most recognized consumer brands — including Patagonia, Levi Strauss, eBay, elf Cosmetics, Williams-Sonoma, True Religion, and Eddie Bauer. Most recently VP of Digital at Patagonia, Angela now leads Eclipse Advisory Group, a consultancy focused on helping PE-backed brands, legacy retailers, and DTC startups unlock digital growth. She serves on the board of the California State Park Foundation, is an incoming Fellow at the Graham School at the University of Chicago, sits on the Total Retail Advisory Board, and has been recognized as a Direct 60 Honoree and CommerceNext 2024 Leader to Watch. She is based in LA, where is an avid cycler and dog mom to Maximus and Chloe and super auntie to her 12 yr nephew Evan. In This Conversation We Discuss: [00:00] Intro [02:31] Adapting old strategies to new mediums [07:33] Sponsor: Klaviyo [09:39] Measuring success beyond simple revenue [14:23] Sponsor: Intelligems [16:24] Resisting trends that mismatch your brand [19:14] Sponsor: Electric Eye [20:19] Investing resources where they matter most [24:25] Moving away from the promotional drug [29:27] Callouts [29:37] Defining your target market sweet spot Resources: Subscribe to Honest Ecommerce on Youtube Retail Legacy Meets Digital Disruption eclipsemedia365.com/ Follow Angela Clark - Mubarak linkedin.com/in/angclrk/ Book a demo today at intelligems.io/ Get your free demo klaviyo.com/honest Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
⛓️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works
⛓️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works
Künstliche Intelligenz verändert gerade unsere Welt: unsere Arbeit, unsere Wirtschaft und unseren Alltag. Manche sagen sogar: stärker als jede Technologie zuvor. Stärker als das Smartphone, das unser Leben schon einmal grundlegend verändert hat. Aber was ist wirklich dran? Was ist echter Wandel – und was vielleicht doch nur der nächste große Hype? Genau darüber spreche ich heute im BB RADIO Mitternachtstalk Podcast mit Kai Gondlach. Er ist Zukunftsforscher, Autor, Keynote Speaker und einer der gefragtesten Experten für Künstliche Intelligenz, Arbeit und gesellschaftlichen Wandel. Schon früh begeisterte er sich für Technik. Mit zehn Jahren zerlegte er den Computer seiner Eltern und setzte ihn anschließend wieder zusammen. Während andere mit dem Game Boy spielten, tüftelte er an Computern, Technikprojekten und später an eigenen Webdesign- und PC-Service-Angeboten. Nach seinem Studium der Zukunftsforschung an der Freien Universität Berlin arbeitete er beim Leipziger Thinktank 2b AHEAD, einem der größten unabhängigen Zukunftsforschungsinstitute Europas. Dort analysierte er Trends, entwickelte Zukunftsszenarien und beschäftigte sich mit den großen Fragen unserer Zeit. Heute berät Kai Gondlach Unternehmen und Organisationen dabei, sich auf die Zukunft vorzubereiten. In seinen Büchern und Vorträgen zeigt er, wie KI die Arbeitswelt verändert, warum Deutschland im internationalen Wettbewerb unter Druck steht und weshalb wir unser Denken über die Zukunft neu ausrichten müssen. Denn er ist überzeugt: Es gibt nicht die eine Zukunft, sondern viele mögliche Zukünfte – und welche davon Wirklichkeit werden, hängt von den Entscheidungen ab, die wir heute treffen. Mit seinem Buch „KI – Jetzt!“ zeigt er, wie Deutschland die Chancen der Künstlichen Intelligenz nutzen kann. In seiner aktuellen Buchtrilogie „Regenerative Zukünfte“ verbindet er technologische Innovation, Nachhaltigkeit und wirtschaftlichen Erfolg. Auch in seinem Podcast „Übermorgen.Funk“ beschäftigt er sich mit den Chancen und Herausforderungen von morgen. Wir sprechen darüber, warum KI zugleich Hoffnungsträger und Herausforderung ist, wie Fachkräftemangel, Automatisierung und Produktivität zusammenhängen und weshalb Deutschland bei Zukunftstechnologien nicht den Anschluss verlieren darf. Außerdem geht es um die Frage, warum die Veränderungen, die vor uns liegen, vermutlich ganz anders aussehen werden als in den Science-Fiction-Filmen, die wir kennen. Freut euch auf ein spannendes Gespräch mit einem Mann, der täglich über morgen nachdenkt, lieber in Szenarien als in Prognosen spricht und davon überzeugt ist, dass wir die Zukunft aktiv mitgestalten können. Viel Spaß mit der aktuellen Folge des BB RADIO Mitternachtstalks - mit dem beeindruckenden Kai Gondlach. https://www.kaigondlach.de https://www.youtube.com/c/zukunftsforscherkaigondlach https://www.linkedin.com/in/zukunftsforscher-kai-gondlach/ https://www.instagram.com/kaigondlach/?hl=de https://www.instagram.com/jensherrmannofficial/?hl=de https://www.facebook.com/jens.herrmann.792 https://www.youtube.com/@JensHerrmann https://www.linkedin.com/in/jens-herrmann-9a6198136/ https://www.bbradio.de/ https://www.bbradio.de/shows/51d91f74-b052-42f5-978f-988dd1807ed9 https://www.instagram.com/bbradioofficial/ https://www.facebook.com/bbradioofficial https://www.tiktok.com/@bbradioofficial Literatur Kai Gondlach: KI jetzt!: Wie Künstliche Intelligenz Ihren Arbeitsalltag erleichtern kann https://www.gabal-verlag.de/buch/ki-jetzt/9783967403596 Kai Gondlach: Wachstum mit Wurzeln https://shop.haufe.de/prod/wachstum-mit-wurzeln?srsltid=AfmBOopdTaKG8jNs0BDoixwXmcZFiNJOEKgtlX7u7_tiYu_2EJozxIy Thomas Ramge - Wollt ihr ewig leben? Vom Fluch der Unsterblichkeit und Segen der Biotechnologie https://www.reclam.de/produktdetail/wollt-ihr-ewig-leben-vom-fluch-der-unsterblichkeit-und-segen-der-biotechnologie-9783150143520 Hans Rosling - Factfulness - Wie wir lernen, die Welt so zu sehen, wie sie wirklich ist
Le 17 juin, Shopify a publié plus de 150 mises à jour pour sa Spring Edition 2026. Ben et Julien décortiquent ce qui compte vraiment : commerce agentique, refonte de Sidekick, paiements internationaux, POS, A/B testing natif. Un tour d'horizon complet pour savoir où mettre votre énergie ce trimestre.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
⛓️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works
Text a question to Victoria!Do you dread looking at your financial statements? This conversation with Danielle Hayden might be the bit of encouragement you need to change your perspective. Danielle is the founder of Kickstart Accounting Inc. and brings 15+ years of finance experience to help six and seven-figure founders understand their numbers, feel confident making financial decisions, and build sustainable wealth.In this episode, Victoria and Danielle cover the four money personality types she sees most often in entrepreneurs and how understanding your money mindset can change how you run your business. They dive into the impact childhood experiences have on your present-day view of money, money myths that keep entrepreneurs stuck, and why relying on AI tools for financial planning can be problematic.If you've ever told yourself, “I'm just not good with numbers”, spend from a place of fear or lack, or simply avoid looking at your finances altogether, this conversation will inspire you to approach your numbers with clarity and confidence. Whether you're deep cleaning your house or sipping on a latte from your favorite local coffee shop, you'll leave this episode feeling empowered to know your numbers.Links Mentioned in Today's Episode:Work With Kickstart AccountingFollow Kickstart on InstagramFollow Danielle on InstagramListen to Business By the Books PodcastFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: webdesigneracademy.com/proposal Episode 199: The Sneaky Word Sabotaging Your Web Design Business with Aiza Cheung of Studio Coya In this episode, I'm joined by brand designer Aiza Cheung of Studio Coya - a branding studio specializing in turning signature offers into recognizable, sellable brands. Aiza shares the time she almost abandoned the exact offer her clients loved most because she thought she should be doing something bigger. We talk about the 'should' trap, her pricing evolution, how she structures her business around travel and flexibility, and the mindset blocks that keep capable service providers from showing up fully. What You'll Learn: Why 'should' is one of the most dangerous words in your business - and how to spot it What it looks like to design your business around the life you actually want Taking your foot off the brake: the mindset work underneath the business strategy Resources Mentioned: Studio Coya: https://studiocoya.com/ Aiza on Instagram: @studiocoya Nourish Your Brand Podcast by Aiza Cheung - search on your podcast app Next Level Mastermind: webdesigneracademy.com/next-level-mastermind Related Episodes: Episode 191: How To Choose the Right Web Design Business Model - https://webdesigneracademy.com/how-to-choose-the-right-web-design-business-model/ Episode 189: How To Price Custom Web Design Projects with Shannon Mattern - https://webdesigneracademy.com/how-to-price-custom-web-design-projects-with-shannon-mattern/ About the Guest Aiza Cheung is the brand chef and designer behind Studio Coya, a branding studio with a food-themed twist. She specializes in branding signature offers for high-achieving service providers through her seven-day Offer Oven sprint. Aiza helps business owners make their best work recognizable, clear, and ready to sell. About Shannon Mattern: Shannon Mattern is a pricing strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom.
In this episode, Laura Cantor shares key takeaways from her experience at Vendors in Partnership, including emerging trends in retail, the growing importance of meaningful partnerships, and how brands can cut through the noise in a tech-saturated landscape. She dives into why people—and the partnerships they build—are still the foundation of innovation and growth, even as AI continues to transform the industry. Laura also highlights tactical approaches that are driving real results today, including insights on high-impact ecommerce solutions like AfterSell, a platform helping brands maximize revenue through post-purchase optimization. In This Conversation We Discuss: [00:00] Intro [02:38] Learning the value of brand building [06:20] Sponsor: Migrate [08:19] Prioritizing learning over job titles [12:46] Sponsor: Intelligems [14:46] Overcoming organizational status quo [17:08] Streamlining operations for future tech [21:06] Sponsor: Electric eye [22:14] Optimizing brands for agentic AI search [23:43] Monetizing traffic through retail networks [25:34] Callouts [25:44] Leveraging partnerships for mutual wins [28:00] Emphasizing human strategy alongside AI Resources: Subscribe to Honest Ecommerce on Youtube Women's apparel specialty retailer nyandcompany.com/ Follow Laura Cantor linkedin.com/in/lauracantor/ Migrate and grow more klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
⛓️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works
⛓️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works
Kevin McLaughlin is a Google Analytics and Tag Manager expert specializing in building custom Google Analytics implementations that give you consistent, accurate, and easy to use results that actually help you make better business and product decisions. Because of his years of experience in product development and management, he knows how to implement your marketing analytics tools so you can derive new insights from your data. As a developer and engineer, Kevin can deal with any level of technical-detail, from quick audits to in-depth, custom javascript setups and maintenance. He has worked at both large companies and small startups and have setup analytics for both as well as many blogs, small businesses, and non-profits. Kevin is currently developing several web-applications myself, which keeps me up to date on the latest web technologies and how to implement analytics effectively with them. In This Conversation We Discuss: [00:30] Intro [01:30] Solving messy data gaps in business [03:33] Building tools to fix your own pain [04:50] Rebuilding analytics for a new internet era [06:20] Adapting to a more privacy-first internet [06:56] Moving beyond session-centric measurement [08:15] Aligning analytics with real shopping sessions [09:24] Shifting from plug-and-play to custom reporting [10:25] Callout [10:36] Overcoming the GA4 learning curve shock [12:37] Unlocking power in custom GA4 explorations [13:13] Fixing tracking before analyzing performance [14:37] Breaking down how GA4 actually receives data [16:53] Understanding why GA4 misses real orders [18:23] Fixing missing orders with server-side tracking [20:44] Choosing build vs buy analytics tools [21:31] Keeping analytics simple for early-stage stores [22:37] Avoiding over-optimization too early [25:01] Staying grounded in real customer acquisition [25:47] Combining clean data with real interpretation [26:49] Making GA4 implementation simple for merchants Resources: Subscribe to Honest Ecommerce on Youtube The leading GA4 integration for Shopify slideruleanalytics.com/ Follow Kevin McLaughlin https://www.linkedin.com/in/kevin-mclaughlin-1900/ If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Text a question to Victoria!Have you felt frustrated and overwhelmed trying to grow your business on social media? Are you fully convinced the algorithm is out to get you? Chelsea Flower is the founder and CEO of Scott Social, a boutique social media marketing agency that helps brands turn their online presence into something strategic and engaging. She's seen firsthand how social media has changed over the years, but it hasn't stopped her from getting huge results for her clients.In this episode, Victoria and Chelsea sit down to discuss what to prioritize on social media in 2026, strategies to grow, the algorithm, AI, and everything in between. They talk about how Instagram specifically has evolved over the years, and what it really takes to grow today.If you've considered throwing in the towel on social media marketing for your business, take a listen to this episode first. This conversation is a breath of fresh air and full of actionable advice you can take and run with today. Whether you're procrastinating filming that reel for your feed or doing a deep clean of your house, this episode will reignite your passion for social media and give you the tools you need to grow in 2026.Links Mentioned in Today's Episode:Work With Scott SocialFollow Scott Social on InstagramFollow Chelsea on InstagramWatch Chelsea's Interview on YouTubeFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
⛓️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works
Catherine Hayden is the Chief Marketing Officer at Kate Farms, the #1 doctor-recommended plant-based nutrition brand. Since joining the company in 2018, she has helped scale Kate Farms through rapid growth, multiple funding rounds, and its acquisition by Danone, while building an omnichannel business spanning healthcare, direct-to-consumer, subscription, Amazon, and retail. Catherine began her career as a Registered Dietitian, giving her a unique perspective at the intersection of healthcare, nutrition, and consumer behavior. Today, she leads brand strategy, commercial growth, innovation, and integration across both healthcare and consumer channels. Kate Farms was founded to solve a deeply personal problem. After being diagnosed with cerebral palsy at age five, Kate struggled to tolerate existing nutrition formulas and relied on a feeding tube for nourishment. What began as a solution for one child has since grown into a company that has nourished more than 600,000 people. In this episode, Catherine shares how Kate Farms evolved from a healthcare-focused company into a high-growth Ecommerce and omnichannel brand, including lessons on building DTC alongside Amazon, uncovering customer insights that reshaped the business, and expanding awareness and access without sacrificing growth. In This Conversation We Discuss: [00:29] Intro [01:42] Serving customers across every life stage [02:02] Scaling impact from one success story [03:36] Validating demand before scaling [05:48] Episode Sponsor: Klaviyo [07:55] Learning complex channels through partnerships [10:36] Balancing trust with Ecommerce growth [12:32] Episode Sponsor: Intelligems [14:32] Using customer insights to guide strategy [17:40] Connecting brand awareness to conversions [19:13] Expanding reach while maintaining growth [22:13] Episode Sponsor: Electric Eye [23:20] Creating loyalty beyond product discounts [26:45] Winning customers through better products [27:17] Callout [27:27] Making great products easier to access Resources: Subscribe to Honest Ecommerce on Youtube Plant-based tube feeding formulas and shakes katefarms.com/ Follow Catherine Hayden linkedin.com/in/catherine-hayden-28233816 Migrate and grow more klaviyo.com/honest Schedule an intro call with one of our experts electriceye.io/connect Book a demo today at intelligems.io/ If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
⛓️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works
Alex Russ is the Head of Americas for Evercore's Private Funds Group. He advises PE sponsors on fundraising strategy, LP positioning, and market navigation, with a focus on helping managers differentiate themselves in an increasingly competitive capital environment. Hilary LaBrash is a Managing Director in Evercore's Private Funds Group, where she works closely with emerging and established managers on fundraising preparation, messaging, and investor strategy. Topics:Fundraising Environment in 2026First Close Strategy & Fund Sizing360 Feedback & LP Pre-WiringWhat Differentiates a GPEmerging Manager Playbook...and so much more.Top TakeawaysYou only get one first impression with LPs. Alex and Hilary emphasized that many Emerging Managers rush into market before the story, team, or positioning is fully ready. In a crowded fundraising environment, LPs rarely “reset” their perception later. If you show up to that first meeting half-prepared, LPs may start questioning readiness, infrastructure, and execution.LPs care about organizational health more than most GPs realize. Alex and Hilary talked about how the best firms create long-term alignment by promoting talent internally, evolving economics as the firm grows, and giving younger partners real opportunity over time. When firms fail to do that, spinouts often follow. For LPs, team stability and incentive alignment are strong indicators of whether a manager can execute consistently across multiple fund cycles.“Founder-friendly” is no longer a differentiator. Many firms use the same buzzwords — proprietary sourcing, operational value-add, founder relationships — making it harder for LPs to tell managers apart. What stands out today is a repeatable process: why you win deals, when you deploy operational resources, how you make decisions, and what specifically makes a company a fit for your strategy.About EvercoreEvercore is one of the world's leading independent investment banking advisory firms, with $5+ trillion in announced transactions since founding. Their Private Funds Group works with PE, infrastructure, real estate, and private credit managers on fundraising strategy, positioning, and LP engagement—across institutional investors worldwide.Investors & Operators is brought to you by 51 Labs51 Labs is a marketing agency for the lower middle market. We offer full-service digital marketing for PE, portfolio companies, IB, VC, hedge funds.Brand Identity, Marketing Strategy, Marketing & AGM Video, LinkedIn Strategy & Execution, Web Design & Development, CRM Support & more400+ videos100+ projects#1 content creator on LinkedIn in the lower middle market
Text a question to Victoria!Have you heard all the hype about the growing fitness competition called HYROX? Or, maybe you're not a fitness fanatic, but you are a female founder wondering if it's possible to build a loyal community without paying for ads. Either way, you'll enjoy this solo episode where Victoria dives deep into HYROX and how the brand has been able to scale rapidly—through social media, affiliates, and community engagement.Victoria takes a seat at the mic to walk through 6 key branding and marketing lessons founders can take away from HYROX. She covers a unique way to niche down beyond demographics, the importance of operational excellence, and how your customers are your best marketers. Whether you're out enjoying a long walk or training at the gym, this episode may transform how you operate your business, inspire you to sign up for a HYROX competition, or both!Links Mentioned in Today's Episode:Watch the Interview with Moritz Furste on YouTubeLearn More About HYROX HereSee the BTS Content From Victoria's Recent Race in the HYROX HighlightFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
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Bob Verlaat and Nick Nijhof are Amsterdam-based entrepreneurs and Co-Founders of Hears, the fast-growing hearing protection brand redefining earplugs through premium design and industry-leading sound clarity. Prior to Hears, the duo successfully scaled luxury sleep wellness brand Dore & Rose to $30M in revenue, building deep expertise in branding, Ecommerce, and consumer behavior. Their entrepreneurial journey has been shaped by creating products that solve real consumer problems while building emotionally resonant brands. After Bob experienced hearing damage and persistent tinnitus from loud music, the pair became increasingly aware of the global problem of noise-induced hearing loss and the lack of earplugs people actually wanted to wear. Existing products compromised sound quality, looked unattractive, and failed to fit seamlessly into modern lifestyles. Driven by that personal frustration, Bob and Nick spent 1.5 years researching and developing Hears from scratch, investing in patented filter technology and an award-winning heart-shaped design focused on preserving natural sound while protecting hearing. Since launching in 2024, Hears has generated $7M in first-year revenue, won the Red Dot Design Award, and partnered with globally recognized brands and venues including Yves Saint Laurent and Pacha Ibiza. In This Conversation We Discuss: [00:32] Intro [00:58] Launching products with clear positioning [01:31] Solving everyday problems through Ecommerce [03:14] Leveraging past mistakes to scale faster [06:33] Episode Sponsor: Klaviyo [08:32] Finding product ideas through personal pain [09:49] Testing creatives to accelerate growth [11:01] Balancing brand building with direct sales [11:57] Leveraging organic content before paid scaling [13:51] Episode Sponsor: Intelligems [15:52] Optimizing products for global scalability [19:14] Episode Sponsor: Electric Eye [20:23] Designing products customers instantly notice [22:20] Protecting products through patented innovation [23:25] Callout [23:34] Using social proof to increase conversions Resources: Subscribe to Honest Ecommerce on Youtube Engineered for maximum sound blocking, reduce disruptive noise, helping you fall asleep faster, stay asleep longer and wake up fully rested hears.com/ Follow Bob Verlaat linkedin.com/in/bobverlaat/ Follow Nick Nijhof https://www.linkedin.com/in/nicknijhof/ Book a demo today at intelligems.io/ Migrate and grow more klaviyo.com/honest Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
⛓️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works
⛓️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works
Jason Zigelbaum is the solo founder behind Zigpoll—the zero-party data platform trusted by Sony, HP, Kraft Heinz, and Hallmark. Zigpoll collected over 100 million survey responses and counting. Third-party cookies are going away. Ad platforms are losing signal. Brands that don't collect first-party data are flying blind. Zigpoll fixes that. Zigpoll makes it dead simple to launch contextual surveys that ask the right questions, at the right time, in the right channel so brands can stop guessing and start knowing. How brands use Zigpoll: - Discover how customers found you with post-purchase surveys - Improve products with real customer feedback - Boost sales with on-site CRO surveys - Recover lost sales with abandoned cart & exit intent surveys - Segment audiences by demographics and psychographics for higher-ROI campaigns What makes it easy: - No code. Installs on Shopify in seconds - Surveys in any language with built-in translation - Conditional logic and follow-up questions that dig deeper - Triggers for post-purchase, abandoned cart, fulfillment, exit intent - Deliver via SMS, email, or on-site - Pipes data directly into Klaviyo, ActiveCampaign, Gorgias & more In This Conversation We Discuss: [00:00] Intro [02:31] Starting with what you already know [04:35] Uncovering your business blind spots [07:38] Lowering mental friction for your users [09:06] Eliminating the guesswork from strategies [11:07] Callouts [11:07] Catching errors with your users' feedback [13:35] Segmenting buyers to understand habits [17:24] Using AI as a powerful force multiplier [22:21] Testing concepts without real users Resources: Subscribe to Honest Ecommerce on Youtube Survey & feedback platform.zigpoll.com/ Follow Jason Zigelbaum LinkedIn linkedin.com/in/jason-zigelbaum If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Text a question to Victoria!Did you know that you hold a legal responsibility with your website? Have you heard of ADA guidelines, but you don't know what they actually are? How does website accessibility apply to small business owners? Today, Victoria is getting these questions answered by having Paige Griffith on the podcast. Paige Griffith is a small business attorney, the founder of The Legal Paige, and a founding partner of Griffith Suazo Law. Her entire career revolves around educating and supporting small business owners with the legal side of their businesses, so they can protect themselves and grow with confidence.In this episode, Victoria and Paige sit down for the first time in almost 4 years to discuss the legal requirements for websites and ways to make your website more accessible in 2026. They cover actionable items that you can double check on your own website, right along with them.If you've ever avoided the legal side of business because it feels too confusing, this conversation will encourage you to take a step forward. Be sure to grab your iced coffee and your notebook, you'll want to take notes or come back to this one because it's full of legal education.Links Mentioned in Today's Episode:The Legal Paige (Legal Contract Template Shop for Business Owners)Griffith Suazo Law (Law Firm for Entrepreneurs)Retainly (SaaS Platform)ADA Compliance ChecklistWebsite Designer ContractTerms and Conditions and Privacy Policy BundleWeb Content Accessibility Guidelines (WCAG)Follow Paige on InstagramFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
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Hilary Dubin is co-CEO and head of Jones' digital product & behavioral support program. She graduated from the University of Pennsylvania magna cum laude, majoring in cognitive science with a concentration in computation and cognition, an honors thesis on the effects of gender, realism, and role of virtual agents, and a minor from Wharton in consumer psychology. She worked in David Brainard's visual neuroscience lab for 3 years and published 4 papers and supplementary materials on illumination discrimination (color perception). After Penn, she was selected as one of ten Americans to be a Ventures Fellow in the Excel Ventures incubator program in Tel Aviv, and continued on to be the inaugural member, and later program lead, of the US Associate Product Manager Program at Atlassian. She worked as a product manager at Atlassian for 5 years, ultimately as Head of Confluence Editions & Admin Experience where she launched Confluence Premium & Free into multi-million dollar product offerings with 2M+ users. She hired & managed two PMs and lead a team of over 30 developers. Prior to founding Jones, she and Caroline founded Cozier together, a sleep & loungewear brand designing ethical, effortlessly chic garments for every/body. Hilary started vaping casually in 2017 when the JUUL seemed relatively harmless and fun. When the world went on lockdown in 2020, her casual vaping habit became a daily crutch for coping with stress and working from home. After over a year of unsuccessful cold-turkey quit attempts, she finally kicked her vaping habit in 2022 when Caroline suggested she try NRT. Outside of work, Hilary loves hiking, backcountry skiing, trying to find the best burger in NYC, and playing with other people's dogs. In This Conversation We Discuss: [00:00] Intro [02:34] Creating products from personal pain points [06:52] Sponsor: Klaviyo [08:59] Meeting potential customers where they are [10:47] Adapting products based on user feedback [13:48] Testing market demand with waitlists [16:02] Sponsor: Electric Eye [17:10] Maximizing personal networks for growth [18:34] Gathering behavioral data in early days [19:52] Callouts [20:02] Launching a product to engaged audiences [22:09] Sponsor: Intelligems [24:09] Pivoting marketing to bridge early limitations [26:24] Driving organic traffic with relatable content [30:33] Adding modern value to traditional products Resources: Subscribe to Honest Ecommerce on Youtube Nicotime mints and social app to quit vaping quitwithjones.com/ Follow Hilary Dubin linkedin.com/in/hilary-dubin-374156b4/ Follow Caroline Vasquez Huber linkedin.com/in/caroline-vasquez-huber Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect Get your free demo klaviyo.com/honest If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
⛓️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works
⛓️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works
Andrew Nelson is Chief of Staff to the CEO at Waste Eliminator, where he helps drive strategic initiatives, operational execution, and growth across the company's expanding footprint in the Southeast. Before entering the private sector, Andrew spent six years in the U.S. Army with 3rd Ranger Battalion, completing five deployments across Syria, Iraq, and Afghanistan. He transitioned from the military in 2022 and later earned his MBA from Emory University. Topics:Why Portcos Need a Chief of Staff Military Speed as a PE AdvantageThe Military-to-Civilian ShiftTranslating Military Skills Into Business...and so much more.Top TakeawaysA Chief of Staff can become a force multiplier for a PE-backed CEO. Andrew described the role as part project manager, part operator, and part accountability driver. In lean portfolio companies where leadership teams are stretched thin, a Chief of Staff can help move strategic initiatives forward across operations, finance, systems, and growth projects simultaneously.Clear ownership prevents projects from stalling. Andrew shared a military execution principle he still uses in business today: every task needs a clear owner, a standard, and a “time hack” — the agreed-upon deadline for completion. Many fast-growing companies struggle because ownership and timelines are vague. As projects pile up inside PE-backed businesses, unclear accountability often becomes the bottleneck that slows execution.Military operators fit portfolio companies better than Fortune 500s. Andrew made the point that large corporations can feel slow and highly segmented, while lower middle market businesses offer more ownership, faster decision-making, and clearer impact. For many veterans, that environment feels much closer to the pace and accountability they were used to in the military.The right network changes the trajectory of a transition. Andrew's path to Waste Eliminator didn't come through LinkedIn or a recruiter. It came through a direct introduction from a 51 Vets member who had already made a similar move. One of Andrew's biggest takeaways was how valuable it is to have people a few years ahead of you who understand both the military background and the PE/portfolio company world. 51 Vets is that network, with 500+ members from the special operations and aviation communities and mentors across IB, PE, consulting, and operating roles.About Waste EliminatorWaste Eliminator is a waste and recycling platform focused on sustainable waste solutions and landfill diversion. The company handles a broad range of waste streams, serving customers from households to large commercial and industrial facilities. Backed by Allied Industrial Partners, Waste Eliminator has expanded through acquisitions and now operates across multiple locations throughout Georgia and the broader Southeast.Investors & Operators is brought to you by 51 Labs51 Labs is a marketing agency for the lower middle market. We offer full-service digital marketing for PE, portfolio companies, IB, VC, hedge funds.Brand Identity, Marketing Strategy, Marketing & AGM Video, LinkedIn Strategy & Execution, Web Design & Development, CRM Support & more400+ videos100+ projects#1 content creator on LinkedIn in the lower middle market
Text a question to Victoria!“The brands winning right now are not necessarily the brands with the most experience. They are often the brands creating the clearest emotional connection and the strongest sense of trust.”Have you ever felt a disconnect between your work and your brand? Or have you felt discouraged by founders with less credentials booking clients you've only dreamed of working with? In this short, yet impactful episode, Victoria defines "The Perception Gap" and how you can close it to ensure every aspect of your business represents the high-quality experience you give your clients.Victoria explains how the modern buying behavior has shifted, the impact AI could have on trust, and ways to reduce friction with potential clients. This is the education and pep talk combination so many founders need to hear right now—at a time when the internet is the loudest it's ever been. Whether you're in the school drop off line or heading out the door for a meeting, this episode will leave you feeling inspired and more equipped to handle the ever-changing marketing landscape.Links Mentioned in Today's Episode:Work With BrandWell DesignsMarketing Rebellion by Mark SchaeferFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
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Ethan Haber is an inventor, founder, and CEO who built Happy Habitats—an award-winning, industry-recognized small-pet products brand—from the ground up with no outside funding. Under his leadership, the company achieved distribution across North America and beyond, brought the business to six figures in 2025, and earned multiple Best in Show awards at Superzoo and Global Pet Expo. Ethan is credited as a key inventor on Happy Habitats' Halo and Roam products, which are protected by U.S. utility patents #12,219,927 and #12,465,021, and he is launching a new product with a major big-box retailer next month. In This Conversation We Discuss: [00:00] Intro [01:49] Identifying niches with stagnant innovation [04:10] Partnering with experienced agencies [04:56] Sponsor: Migrate [06:54] Scaling into national retail chains [09:08] Finding the right marketplace partner [10:20] Sponsor: Intelligems [12:18] Shifting ad spend to marketplace advertising [14:00] Starting complementary product ecosystems [15:01] Callouts [15:11] Persisting through buyer objections [16:29] Maximizing cost efficiency in product design [17:08] Sponsor: Electric Eye [00:00] Maximizing cost efficiency in product design Resources: Subscribe to Honest Ecommerce on Youtube Walk Your Hamster Anywhere happyhabitats.net/ Follow Ethan Haber linkedin.com/in/ethan-haber-124040168/ Book a demo today at intelligems.io/ Migrate and grow more klaviyo.com/honest Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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In this week's Weekly Presentation Coaching episode we meet Andrew Spiers a web designer from the UK!
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Sean Wendt is the founder of dtcmvp. dtcmvp connects shopify partners with leaders at established brands. From intros to insights, they handle everything: you reach your ideal audience, build a better product, and attract more brands. In This Conversation We Discuss: [00:00] Intro [01:30] Understanding prospects' rejection [05:48] Defining the role of outbound sales reps [10:54] Crafting a strong offer for your outreach [12:29] Callouts [12:39] Increasing discovery with paid consultations [15:00] Aligning solutions with existing goals [21:51] Determining the right time to scale outreach [24:39] Designing workflows around busy calendars Resources: Subscribe to Honest Ecommerce on Youtube Shopify's Modern Expert Network dtcmvp.com Follow Sean Wendt linkedin.com/in/seanwendt If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Text a question to Victoria!Have you noticed the swing from hustle culture to the “soft girl era” in the online business space? Or maybe you've heard of the recent comments Emma Grede has shared regarding being a 3-hour mom. Today, Victoria and her guest are diving into this topic. Brooke Dumas is a Fractional COO, strategic partner, and serial entrepreneur who has built and scaled multiple businesses. She partners with multi-six and seven figure businesses through Tailored Premier and brings a grounded, intentional approach to scaling a business sustainability. In this episode, Victoria and Brooke discuss why it's so important to define your priorities and version of success before scaling a business. They talk about what Brooke looks for during a business audit, building to sell, and the mental load so many founders struggle with as they grow their businesses.If you've ever wondered if you can have both a successful business while being present in your life, or if you want to lean into your soft girl era but aren't sure how to get there, this is for you. Whether you're in a hustle season or leaning into your own soft-girl era, this episode will leave you feeling excited about growing in a way that's intentional and aligned with your values and goals.Links Mentioned in Today's Episode:Connect with Brooke on InstagramVisit Brooke's WebsiteWork with Tailored PremierFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
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This episode is our first ever greatest hits episode. I'm doing this for a couple reasons:Number one, I am getting caught up on some podcast interviews because I've been a little busy with Pro Con recently and some other stuff going on, and number two…I wanted to dig up some episodes from the past that I think are very relevant and more applicable than ever today in 2026. And that is definitely the case with this interview, which was with Amy Porterfield.For new listeners to the show, you're coming into the podcast in the 400s and you may not know about what episodes are back in the hundreds or the two hundreds or three hundreds, even before that. So the ones that are really good, I want to make sure they continue to live on. And that's definitely the case with this conversation with Amy because it's more relevant than ever, all about trusting yourself and preparing yourself to do this sustainably and do it for the long haul.Plus, she laid down one of my favorite quotes in the podcast to date:“you can't believe everything you think.”True in good times and bad times, and in this age of change and flux and everything that's going on in all markets with AI and abroad, this conversation could not be more timely. In this one, we cover:Amy's path from corporate security (including 7 years at Tony Robbins) to going all-in on online businessWhy the early dip happens and how to push through itShifting from one-on-one service work to digital courses — and why that change saved her businessGetting through rough seasons by leaning on your support system and mentorsThe mindset motto that keeps Amy grounded: "You can't believe everything you think"How transparency in online business has changed — and the "scab vs. wound" method for sharing authenticallyWhat building an online course used to look like vs. todayWhy your "why" evolves over time — and how that fuels longevityHustle as a short-term season, not a long-term identityHow Amy moved her whole team of 20 to a four-day workweek — and what changedOwning your calendar as the boss (including Hobie's legendary line)The simplicity move: doubling down on what works and cutting what doesn'tThis was originally episode 185, so head to the OG show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/185
Gustavo Cardona is VP of Technology at Levain Bakery, where he leads IT infrastructure and data strategy to bridge innovative technology with the operational reality of a craft-focused, omnichannel retail business. He's responsible for building Levain's enterprise systems, including integrating Toast, NetSuite, and CrunchTime into a unified data platform, migrating the organization to real-time reporting with Tableau, and developing a multi-year technology roadmap. Gustavo's approach focuses on what he calls the "adoption challenge"—ensuring technology actually gets used rather than just implemented. He's currently leading Levain's Emerging Tech Strategy with a focus on operational efficiency, product innovation, and decision intelligence through responsible AI governance. In This Conversation We Discuss: [00:00] Intro [02:35] Networking with peers at conferences [06:10] Sponsor: Klaviyo [08:17] Leveraging past experience in a new role [11:36] Sponsor: Intelligems [13:36] Cultivating adaptability and resourcefulness [15:54] Identifying bottlenecks in daily operations [19:29] Sponsor: Electric Eye [20:41] Identifying team pain points on the ground [23:17] Callouts [23:27] Keeping a human in the loop for AI tools [27:51] Making your product the hero instead of tech Resources: Subscribe to Honest Ecommerce on Youtube New York City's Most Famous Cookies levainbakery.com/ Follow Gustavo Cardona linkedin.com/in/cardonagustavo Migrate and grow more klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our expertselectriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
See the 5forFifity YouTube Channel: https://www.youtube.com/@UCTIV4l5lNxMSQrY_m0wB7dg ⛓️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works
⛓️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works
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