Podcasts about Web design

When I began my career in web design, my initial goal was to “get a job” as a web designer for an agency or corporation…until I realized corporate life is NOT for me.But that's me, I enjoy the world of risk and reward of freelancing and entrepreneurship, whereas the freelance lifestyle is NOT for everyone.So today I'm thrilled to share the conversation I had with Chris Webb, who's had a long career as a web designer and developer as an agency and corporate web designer. But Chris also does freelance on the side, so he has a unique perspective on the pros and cons of freelancer vs agency vs corporate web designers.What makes this convo extra special is that Chris has been a close personal friend of mine since early high school. I looked up to him big-time when I first got started in design because he was “the cool agency designer,” and he mentored me in many ways in those early days. So to be able to have him on the show now, 16 years later, is an awesome, full-circle moment for us both

Ty Haney is a serial entrepreneur and three-time founder best known for building Outdoor Voices into one of the most recognizable activewear brands of the last decade. After proving that approachable, inclusive movement could compete with performance-first giants, Ty went on to launch Joggy, a natural energy brand, and TYB, a community commerce platform powering engagement for 200+ brands including Rare Beauty, Glossier, OUAI, and Urban Outfitters.What started as a personal pain point, wanting activewear that reflected her own lifestyle has scaled into a playbook for how to turn authenticity into category-defining brands. With TYB, Ty is now helping consumer companies reimagine loyalty, moving beyond points and email blasts into gamified, multi-brand ecosystems where fans prove their status, earn rewards, and build daily habits with the brands they love.Ty's story blends personal insight with category innovation. From turning Outdoor Voices into a movement brand, to navigating the challenges of inventory-heavy DTC, to now building a software platform that redefines how brands grow, she's seen the ups, downs, and pivots that come with scaling in Ecommerce.Whether you're building a DTC brand, rethinking customer loyalty, or searching for new ways to deepen community engagement, Ty offers an unfiltered look at what it takes to transform personal pain points into platforms that fuel the next era of growth.In This Conversation We Discuss:[00:24] Intro[01:08] Starting a brand from personal pain points[02:34] Expanding offerings while simplifying choice[04:40] Focusing on product before scaling[06:17] Building go-to-market around community[07:36] Stay updated with new episodes[07:48] Building momentum with early funding[08:27] Pioneering UGC early on Instagram[10:06] Challenging the direct-to-consumer thesis[12:16] Building TYB from hard-earned lessons[13:21] Episode Sponsors: Electric Eye, Heatmap, Grow[16:30] Starting new ventures after stepping away[17:33] Building TYB as a rewards platform[18:56] Expanding into Target and Erewhon retail[20:51] Scaling community commerce into growth[23:21] Expanding loyalty into daily engagement[27:47] Inviting brands to build fan channelsResources:Subscribe to Honest Ecommerce on YoutubeTechnical apparel for recreation outdoorvoices.com/Plant-based steady energy supplements getjoggy.com/Community rewards platform, where community engagement pays off tyb.xyz/Follow Ty Haney linkedin.com/in/ty-haney-a4b1561aSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestThe Premier Conference for Ecommerce Operators joingrow.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.It's Friday evening in Atlanta, and Mike Brewer's got something big on his mind before braving that infamous ATL traffic.Here's the message: Agentic websites are no longer a futuristic idea—they're a present necessity.In this episode of the Multifamily Collective, Mike unpacks a concept that's quickly becoming a must-know for multifamily marketers, property operators, and digital strategists: the Agentic Web.This isn't about redesigning your site just for humans anymore. It's about building web experiences that speak to machines—intelligent agents—designed to serve consumers on their behalf.Think:→ A resident's digital assistant looking for an apartment that fits their lifestyle→ An enterprise AI scanning your site for up-to-date unit availability, pet policies, or amenity details→ Machine-to-machine conversations happening behind the scenes—and your website being the silent, powerful interface that drives it allAs Mike puts it: The future isn't a person landing on your homepage. It's a machine gathering your info to serve a person before they even ask.If you're in marketing, brand, web strategy, or PropTech, this is your call to action.Start designing with the agent in mind—or risk being invisible in the next evolution of consumer behavior.Like what you heard? Smash that Like button, Subscribe, and turn on notifications so you're always one step ahead in the multifamily space.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

In this episode, I sit down with Christy Cooper to dive into what it really takes to build a bold brand identity that lasts. Christy opens up about her beginnings as a dancer and artist, the pivots and challenges she faced as an entrepreneur, and how she discovered the power of branding to stand out in a crowded space. She shares lessons about what it means to show up authentically, and how business owners can create a brand that truly reflects who they are. If you've ever wondered how to move from blending in to being unforgettable, this conversation will spark fresh ideas for your own brand journey. Check out what Christi's doing for entrepreneurs at https://cooperandheart.com/--- 

Text a question to Victoria!“Don't fall into the trap of thinking that you deserve success just because you want it. Yes, you have to want it, but that is what's going to drive the work that's going to get you the thing that you want.” –Victoria Marcouillier Wanting success isn't the same thing as working hard for it and that's where so many entrepreneurs get tripped up. This episode may ruffle some feathers, but Victoria is challenging the rise of the anti-hustle movement and reminds you that perseverance, discipline, and resilience are what actually build lasting businesses.Unpack why today's “manifest it” message can leave you discouraged, and how embracing a season of hustle can prepare you for the freedom and flexibility you dream about. Victoria also shares the truth most people don't want to hear: business will feel hard sometimes, and that's not a sign you're failing; it's a sign you're growing.If you've been wrestling with whether you're pushing too hard or not doing enough, this conversation will reframe the way you see your work. Press play and let Victoria encourage you to keep going, even when it feels tough, because the payoff is always worth the perseverance.Links Mentioned in Today's Episode:Visit BrandWell DesignsFollow BrandWell on InstagramFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

Increase your income without niching down, rebranding or adding more services or skills. ​Get our 90-Day Revenue Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible). Get the full show notes at https://webdesigneracademy.com/158 When you're ready, here are some ways we can help you with your web design business:​

Summary:Design is critical to ecommerce success. However, design discussions can be fraught with emotion and subjective views. And design execution is influenced by the brand, customer demographic, product range and price point.In this podcast, James Gurd and Paul Rogers delve into the nuances of good ecommerce web design. They explore the subjective and objective elements that define effective design, emphasising the importance of aligning design with brand goals and customer needs. Good design isn't a one-size-fits-all concept but should be tailored to the specific traffic and audience of a site. The podcast highlights the need for a balance between usability and brand presentation, suggesting that design should cater to both high-intent and low-intent audiences.The discussion also touches on the role of art direction in creating a brand's identity and the importance of functional coherence in design.James & Paul reference several websites, including OKA, Sanqvist, Civilist Berlin, On Running, JW Anderson and Oh Polly, as examples of innovative design that successfully integrate creative elements with functional usability. The importance of a structured design discovery process and the need for clear design documentation to ensure consistency and adaptability is emphasised.Throughout the episode, James & Paul flag the evolving nature of ecommerce design, advocating for a strategic approach that considers both aesthetic appeal and practical functionality. Key discussion points:Good design varies by brand.Understanding user intent is critical for design success.Balancing creativity with functionality is key in ecommerce.Art direction is crucial for brand identity.The design discovery process involves managing stakeholder opinions.Functional coherence is essential for user experience.Testing design changes is vital for measuring impact.Design documentation should be fluid and accessible.Chapters:[00:30] Defining Good Web Design[06:40] The Design Discovery Process[13:30] The Role of Art Direction[20:05] Interaction Design and Functional Coherence[24:40] Measuring Investment Impact in Ecommerce[28:00] Balancing Risk and Innovation in Design[29:50] Functional Coherence in Ecommerce Design[36:25] Creating Friction: A Double-Edged Sword[37:50] The Importance of Testing and Iteration[42:50] Design Documentation for Consistency

Willkommen im nerdcafe – dem Podcast für alle, die mehr aus ihrer WordPress-Website machen wollen! "Was kostet WordPress eigentlich?“ – Eine Frage, die viele überrascht. Denn oft heißt es: WordPress ist kostenlos. Und ja – das stimmt! Die Software selbst ist Open Source und komplett frei verfügbar. Du kannst sie einfach herunterladen, installieren und direkt loslegen – sogar auf einem kleinen Raspberry Pi, wenn du möchtest. Aber ganz ohne Kosten? Nicht ganz. Die wahren Ausgaben kommen oft erst danach – je nachdem, was du vorhast, wie groß dein Projekt werden soll und welche Ziele du verfolgst. In dieser Folge schauen wir gemeinsam hinter die Kulissen: Was ist wirklich kostenlos? Wo entstehen Folgekosten? Und wie kannst du sie realistisch einschätzen, bevor du loslegst? Was ist das nerdcafe? Im nerdcafe Podcast dreht sich alles um WordPress, Webdesign, Hosting, Content-Management-Systeme und die großen Fragen rund ums Web. Du bekommst praxisnahe Tipps zu Sicherheit, Backups, SEO und Social Media – perfekt für alle, die ein eigenes Webprojekt starten oder verbessern möchten.

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This episode is a conversation I had with Web Designer Pro™ member Whitney Bateson recently on her podcast “The Growth Show” where she helps wellness professionals build and launch a successful online presence.While she picked my brain about current website conversion trends in 2025 mainly to help her clients, we actually talked about some significant, general trends for websites today, for all industries.She graciously let me repurpose the whole conversation for you!If you want to know what's working TODAY for converting traffic to customers (for you and your client sites), I hope it helps

Bradley Savage is the Founder & CEO of Gardencup, aka Salad as a Service, a D2C meal subscription brand that ships ultra-premium, ready-to-eat salads and produce snacks nationwide.What started with Brad taping boxes in his kitchen after getting tired of eating hot pockets every day has grown into a $29M ARR brand in just 18 months. Along the way, Gardencup scaled to nearly 2 million salads shipped a year, fueled by organic Instagram buzz and influencers before a single dollar was spent on ads.Brad's story blends scrappy bootstrapping with rapid execution. From migrating to Shopify and building a custom tech stack, to juggling ecommerce, operations, and logistics under one roof, to solving retention challenges like menu fatigue, he's learned what it really takes to scale a food subscription at breakneck speed.Whether you're building a DTC subscription, navigating operational “puberty problems,” or looking for ways to blend convenience with customer loyalty, Brad offers an unfiltered look at the grind, the pivots, and the lessons behind turning fresh salads into one of Shopify's fastest-growing brands.In This Conversation We Discuss:[00:20] Intro[01:04] Creating a product from personal need[02:55] Solving churn through menu rotation[05:44] Migrating to Shopify for growth[09:44] Gaining traction from influencer posts[11:06] Driving adoption through daily habits[11:28] Stay updated with new episodes[11:39] Testing content angles and audiences[12:50] Finding right partners at each stage[14:49] Scaling ads without huge capital[15:12] Episode Sponsors: Electric Eye, Heatmap, Grow[18:27] Collecting revenue before vendor bills[20:00] Leveraging Facebook's feedback loop[21:15] Gaining strength from co-foundersResources:Subscribe to Honest Ecommerce on YoutubeDelicious chef-crafted meals at your door gardencup.com/Follow Bradley Savage linkedin.com/in/savagebradleySchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestThe Premier Conference for Ecommerce Operators joingrow.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Yoav Oz is the Co-Founder and CEO of Rep AI, the conversational commerce platform giving online shoppers the kind of guided experience you'd expect from an in-store salesperson.The spark came from Yoav's own frustration: landing on ecommerce sites where he was ready to buy but stuck with eight pages of product copy and no one to answer his questions. Call centers felt broken. Chatbots felt generic. Out of that gap came Rep,  short for “representative”: an AI sales assistant trained to step in at the exact right moment, with the context of everything a shopper has clicked, viewed, or abandoned.Yoav isn't building alone. Alongside him is Shauli Mizrahi, Rep's CTO and co-founder, who brings years of experience in behavioral AI. Together, they've built a tool that doesn't just cut support costs: it upsells, converts hesitant browsers, and helps brands maximize the traffic they've already paid to bring in.Their story blends SaaS know-how with ecommerce scrappiness: from proving AI could act like a real salesperson, to showing how conversational data can optimize entire funnels, to scaling integrations that slot into any brand's existing stack.Whether you're running a DTC store, trying to push up average order value, or rethinking how AI fits into your tech stack, Yoav shares a candid look at why the ecommerce funnel is broken and how Rep AI is working to fix it.In This Conversation We Discuss: [00:48] Intro[01:22] Sharing career paths before entrepreneurship[03:23] Bridging gaps between chatbots and consumers[07:01] Shifting mindset from support to revenue[08:33] Training AI with millions of conversations[12:55] Optimizing websites beyond guesswork[15:41] Creating experiences that drive purchases[17:16] Personalizing offers beyond discounts[18:11] Customizing tone of voice for every brandResources:Subscribe to Honest Ecommerce on YoutubeeCommerce shopping AI agent www.hellorep.ai/Follow Yoav Oz linkedin.com/in/yoavozFollow Shauli Mizrahi linkedin.com/in/shaulimizrachyIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Willkommen im nerdcafe – dem Podcast für alle, die mehr aus ihrer WordPress-Website machen wollen! Heute zu Gast ist Britta Behrens. Britta Behrens ist DIE LinkedIn Queen und Social Selling Virtuosin, B2B Marketing Nerd, Speakerin und Autorin. Sie liebt digitales Marketing und Kommunikation und bewegt sich täglich auf LinkedIn und beschäftigt sich wahrscheinlich so intensiv damit, wie kaum jemand sonst. Ihr Wissen gibt Britta direkt auf ihrem Profil, im "nerds" Podcast und auf den Marketing-Bühnen dieser Welt weiter. Britta und ich kennen uns - natürlich von LinkedIn - aber auch von der re:publica, wo wir uns live getroffen haben. Wir haben darüber gesprochen, wie Britta selbst zu LinkedIn kam, über Corporate Influencer und Personal Brands. Über verschiedene Arten und Weisen von Networking, über ein gutes LinkedIn Profil und LinkedIn Funktionen, die unterschätzt werden. Aber natürlich auch über die Notwendigkeit einer eigenen Website und Abhängigkeiten von Plattformen. Ganz nebenbei gibt Britta sehr viele Tipps, die du anwenden kannst, wenn du mit LinkedIn starten möchtest. Was ist das nerdcafe? Im nerdcafe Podcast dreht sich alles um WordPress, Webdesign, Hosting, Content-Management-Systeme und die großen Fragen rund ums Web. Du bekommst praxisnahe Tipps zu Sicherheit, Backups, SEO und Social Media – perfekt für alle, die ein eigenes Webprojekt starten oder verbessern möchten.

This episode is a recent coaching call I had with two members from my community Web Designer Pro™, all about going full-time with your web design business.Alexia JUST went full-time at the time of publishing this episode and Ben went full-time in Dec of 2024, so it was great hearing both of their perspectives about lessons learned going full-time with them having just done it.What's particularly of note is the mental shift when opening up an additional 20, 30 or 40 hours a week of freedom along with the challenges that most web designers aren't aware of after the fun and excitement of going full-time wears off.Excited to hear how this one helps, especially if you're gearing up to go full-time with your web design biz!Join Ben, Alexia and 270+ active community members in Web Designer Pro™ today.Community members get first dibs to upgrade to the Coaching Tier to get access to these weekly coaching calls and 24/7 DM access to me for personalized, private coaching!Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/395Loving the Web Design Business podcast? You'll really love the Web Design Business Newsletter!It's completely free! Sign up today to get:✅ Josh's Web Design Biz Revenue Calculator (instant access)✅ The top 5 newsletters (over the next 5 days)✅ A special offer for Web Designer Pro™Sign up here

Joelle Weinand is the Founder of Nutcase Milk, the cashew-based chocolate milk brand taking on Nesquik with a cleaner, more sophisticated option built for adults.What started as a boredom-fueled kitchen experiment during COVID: blending cashews, cocoa, and dates in her Vitamix, quickly evolved into a business. A chance brunch in Las Vegas with old poker friends turned into a pre-seed round when investors tried and liked her “ChocoMilk”. Soon, big names like Ninja and Steve Aoki came on board, and an ops expert from Mezcla Bars helped Joelle scale.Joelle's path blends relentless scrappiness with an instinct for spotting white space in crowded categories. From shelving the idea when no co-packers picked up the phone, to saying yes when opportunity appeared in unexpected rooms, to relaunching her formula based on real customer feedback, she's showing how a so-called “nutcase” idea can capture the market's imagination.Whether you're trying to break into CPG, find your first investors, or take a product from Instagram post to retail shelf, Joelle shares a candid look at how to move fast, embrace serendipity, and build a brand people are proud to carry.In This Conversation We Discuss:[00:42] Intro[00:57] Launching nostalgia as a premium product[01:24] Testing a concept with friends at brunch[07:02] Highlighting the power of simple ideas[08:13] Running small tests before scaling up[09:10] Connecting with ops partners through luck[12:46] Episode Sponsors: Electric Eye, Heatmap, Grow[15:59] Meeting investors at random events[17:23] Building trust with passion and clarity[18:23] Raising a pre-seed with friends[22:18] Asking founders for advice directly[25:04] Reducing friction in early startups[26:55] Gathering feedback to guide reformulationResources:Subscribe to Honest Ecommerce on YoutubeDelicious, healthy and nostalgic cashew milk https://drinknutcase.com/Follow Joelle Weinand https://www.linkedin.com/in/joelledSchedule an intro call with one of our experts https://electriceye.io/connectClear, real-time data built for ecommerce optimization https://www.heatmap.com/honestThe Premier Conference for Ecommerce Operators https://www.joingrow.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Text a question to Victoria!“Be aware of your competitive landscape, but really focus in on that research and development, your own business, your own personal growth and what you want to do differently within your market.” –Jessica MarxScaling a business from six figures to seven isn't about hustling harder, it's about stepping fully into CEO leadership. To kick off this season, Victoria is sitting down with powerhouse business advisor Jessica Marx, a five-time Forbes Business Council member, top female coach recognized by Yahoo Finance, investor, founder of Tailored Premier, and mom of twins. With nearly 20 years of executive-level sales and leadership experience Jessica knows exactly what it takes to move beyond the $100K mark and confidently scale toward the million-dollar milestone.Together, Victoria and Jessica unpack the realities of scaling at each stage of business growth ($100K, $500K, and $1M+) and reveal the strategies that help women entrepreneurs shift from overwhelmed operator to visionary CEO. From avoiding common mistakes that stall progress, to building the right support team, to simplifying your offers for long-term growth, this conversation is packed with practical, proven advice.This episode is designed to help you scale strategically, lead with clarity, and create a business that fuels both revenue and freedom. Whether you're chasing your first six figures or preparing to cross into seven, you'll walk away with the tools, mindset shifts, and confidence to build a business designed for sustainable success. Get your notebook and pen ready, grab your coffee, and enjoy this motivating episode with Jessica Marx! Links Mentioned in Today's Episode:Check Out Tailored Premier HereFollow Jessica Marx on InstagramListen to Millions Were Made PodcastVisit BrandWell DesignsFollow BrandWell on InstagramFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Increase your income without niching down, rebranding or adding more services or skills. ​Get our 90-Day Revenue Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible). Get the full show notes at https://webdesigneracademy.com/158 When you're ready, here are some ways we can help you with your web design business:​

Web development is constantly evolving, and so are the tools we use to build. In this episode, Amy and Brad chat with the organizers of Squiggle Conf about the future of web dev tooling, how conferences shape the developer experience, and why community matters just as much as code.Chapters0:00 - Intro0:34 - Meet the Guests: Squiggle Conf OrganizersSquiggle Conf1:19 - What Makes Squiggle Conf Unique3:19 - Tooling and Developer Experience3:30 - Penguins, IMAX, and the Conference Venue4:18 - Who Should Attend Squiggle Conf5:31 - How Talks Are Selected and Curated6:51 - Social and Community Aspects of the Conference12:19 - Behind the Scenes of Organizing a Conference17:46 - Lessons Learned from Running Events23:30 - The Role of Tooling in Modern Development27:21 - Browser-Based Tools and Their Impact28:51 - Shoutout to Astro and Other FrameworksAstroStarlight - Astro's template for documentation33:51 - Comparing Different Conference Experiences38:55 - Building Momentum in the Developer Community40:45 - Looking Ahead: The Future of Squiggle Conf42:02 - Final Thoughts from the Organizers43:43 - Picks and PlugsAre the Types Wrong? — a package & CLI tool by Andrew Branch from the TypeScript teamThe Harry Potter movie seriesCloudflareOne Switch - Mac Menu Bar AppRedwoodSDK

Great to have Chris “the self-made web designer” back on the podcast!Aside from casual catch-up and web shop talk, we get into where the web industry is today compared to when we first entered the industry years ago.Chris has a unique perspective as a freelance web designer who got most of his work through Upwork, and, with his work with ShowIt, sees a different part of the market than what I often do with WordPress.Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/394

Sam Shames is the Co-Founder and Chief Revenue Officer of Embr Labs, the company behind the Embr Wave: a wristband that heats and cools to help people manage comfort, sleep, stress, and hot flashes.What started as a project in an MIT prototyping competition turned into a 12-year journey building a hardware company from scratch. Along the way, Sam and his co-founders grew Embr Labs to 200,000+ units sold, $50M+ in lifetime revenue, and $66M in venture funding. A $100K Kickstarter goal became $630K in sales, powered by a loyal community they engaged long before launch.Sam's path blends technical innovation with customer-driven growth. From proving the science behind their product, to surviving on $2K a month while raising capital, to pivoting into a hardware subscription model, he's learned what it really takes to scale an ecommerce hardware brand.Whether you're building a DTC product, validating a new idea, or evolving your business model to better serve customers, Sam offers an unfiltered look at the grind, the pivots, and the lessons behind turning a student prototype into a category-defining company.In This Conversation We Discuss:[00:42] Intro[01:03] Sharing early lessons in subscription[01:34] Connecting through founder communities[02:26] Brainstorming solutions to real pain points[03:21] Receiving thousands of customer emails[03:58] Deciding to sell when demand was clear[04:52] Realizing experience changes decisions[05:14] Understanding the customer segments[06:34] Raising angel and pre-seed funding[07:41] Building community through early feedback[08:53] Episode Sponsors: Electric Eye, Heatmap, Grow[12:05] Preparing manufacturing before crowdfunding[14:10] Adapting playbooks as channels change[15:36] Spotting misalignment in value capture[18:00] Screening customers to limit fraud[19:08] Partnering with experts on subscriptions[19:51] Highlighting temperature as a daily pain point[21:32] Showing value instantly on first tryResources:Subscribe to Honest Ecommerce on YoutubePersonal temperature control embrlabs.com/Follow Sam Shames linkedin.com/in/samshamesSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestThe Premier Conference for Ecommerce Operators joingrow.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Shawn Khemsurov is the Co-Founder of Electric Eye, a Shopify design and development agency, and a Partner at Feel, a brand studio where art meets commerce. With over ten years of experience in fashion retail, Shawn has worked with iconic brands including Abercrombie & Fitch, Gap Inc, Nike, Homage, and Only NY, spanning everything from digital experiences to product design.Shawn's journey started in retail, where he immersed himself in the many facets of the industry: from visual merchandising to customer experience, giving him an ability to understand exactly what his clients need. He combines this insight with design expertise to create unique, engaging experiences that drive sales and build brand loyalty.Whether you're running an Ecommerce brand or building your first Shopify store, Shawn offers a candid, insider look at what it takes to create digital experiences that sell and delight customers.In This Conversation We Discuss: [00:44] Intro[01:18] Avoiding hiring the wrong designer[02:34] Identifying gaps in specialized expertise[03:39] Assessing designs for sales potential[04:29] Evaluating expertise before hiring partners[05:06] Balancing creativity with usability[09:02] Providing consulting upfront for clarity[11:19] Avoiding overloading the homepage[14:42] Focusing on what users actually see[15:26] Choosing the right theme upfront[16:38] Collaborating with competent developers[17:29] Balancing custom design and ShopifyResources:Subscribe to Honest Ecommerce on YoutubeSchedule an intro call with one of our experts electriceye.io/connectBrand studio and creative partner feel.studio/workFollow Shawn Khemsurov linkedin.com/in/shawnkhemsurov/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

John Clark is the founder of Modern Shelving and Tandm Surf, two brands born from a simple idea: if he could sell it, his wife, an engineer, could build it. What started as a family-run shelving business evolved into a global Ecommerce company, while a day on the water with his daughter inspired an inflatable tandem surfboard that would later appear on Shark Tank.John's journey blends practicality with creativity. From solving everyday pain points with shelving to creating a patented surfboard that makes riding waves accessible to anyone, he's built businesses that reflect both lifestyle and innovation. Along the way, he's navigated the challenges of pitching on national TV, scaling niche products in the DTC market, and balancing multiple ventures without losing his entrepreneurial spark.Whether you're running a growing ecommerce brand or looking to turn family values into scalable business, John offers an honest look at what it takes to transform passion into products people love and companies that last.In This Conversation We Discuss:[00:37] Intro[01:21] Launching new products to fuel business growth[03:14] Adopting Google Adwords to drive early sales[04:00] Turning family traditions into a business idea[05:39] Making surfing accessible to everyone[07:07] Sharing prototypes at the beach for feedback[08:00] Pitching novelty ideas that capture attention[09:28] Episode Sponsors: Electric Eye, Heatmap, Grow[12:40] Answering what really happens after the deal[14:29] Leveraging the Shark Tank bump for growth[17:56] Using events to build brand visibility[19:06] Finding the right partner for long-term success[19:40] Patenting inflatable boards for portability[20:45] Building community beyond physical products[23:01] Encouraging entrepreneurs to think globallyResources:Subscribe to Honest Ecommerce on YoutubeVersatile designs + unique storage solutions for any space modernshelving.com/Shark Tark approved Tandem bodyboards and pool saddles tandmsurf.com/Follow John Clark linkedin.com/in/johngclarkSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestThe Premier Conference for Ecommerce Operators joingrow.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

President Donald Trump called for improvements to federal government websites in a Thursday executive order, arguing the U.S. government “has lagged behind in usability and aesthetics.” The new directive is focused on both digital and physical spaces and launches an initiative it calls “America by Design” to achieve the administration's goals. That effort will be led by a new National Design Studio and chief design officer that will coordinate agency actions. Federal agencies, for their part, will be required to “produce initial results” by July 4, 2026. The executive order states that “the National Design Studio will advise agencies on how to reduce duplicative design costs, use standardized design to enhance the public's trust in high-impact service providers, and dramatically improve the quality of experiences offered to the American public.”Specifically, agencies are required to prioritize improving websites and physical spaces “that have a major impact on Americans' everyday lives.” The administrator of the General Services Administration is also instructed to consult with the new design official to update the U.S. Web Design System consistent with the order. The U.S. Web Design System is a community to help agencies with design and maintenance of their digital presence that was initially established by 18F, which the Trump administration eliminated, and the U.S. Digital Service, which was turned into the DOGE. Google will make its Gemini AI models and tools available to the federal government for less than 50 cents through a new General Services Administration deal, making the company the latest to offer its technology to agencies at just a marginal cost. Google, which announced the launch of “Gemini for Government” on Thursday, said the tool is a “complete AI platform” that will include high-profile Gemini models. The new government-focused product suite comes as other AI companies — including xAI, Anthropic, and OpenAI — begin to offer similar public sector versions of their enterprise AI products. Unlike those other companies, though, Google already has an extensive federal government cloud business. For now, the government Gemini product will be limited to Google's cloud programs. The platform will include access to NotebookLM AI, a research and note taking tool, and AI agents for deep research and idea generation. The platform will cost 47 cents per agency for one year and the offer will stand through 2026, according to the GSA. The Daily Scoop Podcast is available every Monday-Friday afternoon. If you want to hear more of the latest from Washington, subscribe to The Daily Scoop Podcast  on Apple Podcasts, Soundcloud, Spotify and YouTube.

Increase your income without niching down, rebranding or adding more services or skills. ​Get our 90-Day Revenue Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible). Get the full show notes at https://webdesigneracademy.com/156 When you're ready, here are some ways we can help you with your web design business:​

Repeat guest and founding member of Web Designer Pro™, Marie Brown, is back on the podcast, sharing what's working for her with getting clients through Instagram.And she offers a much-needed reminder that, even if clients don't mark down “found you on social media,” it doesn't mean it's not working.The more touch points you have and the more you stay top of mind, the more likely you'll land more clients.Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/392

Allison Luvera and Lauren De Niro Pipher are the Co-Founders of Juliet Wine, where they're redefining boxed wine with award-winning California varietals and eco-conscious cylindrical packaging that challenges the category's decades-old perception. Allison is an award-winning brand builder with a dual BS in Finance and Marketing from Boston College, an MBA from The Wharton School, and WSET Level 2 Certification in Wine. She's also a founding member of the Alternative Packaging Alliance, a coalition of high-end boxed wine brands dedicated to advancing sustainable packaging in the wine industry. Lauren brings nearly two decades of sales, business development, investor relations, and design expertise from leading roles at Virgin Galactic, Uber, and Douglas Elliman, along with a BS in Culture & Communications from NYU and a Sustainability Certification from Cambridge University's Judge School of Business.Before launching Juliet, Allison built a career leading brand strategy, design, and storytelling for premium products, earning a reputation for transforming overlooked categories into high-value lifestyle experiences. Lauren honed her skills in building relationships, scaling sales, and translating brand vision into tangible growth. Together, they've created a brand that blends “affordable luxury” with modern consumer expectations and a design-first approach that stands apart from traditional boxed wine.In this episode, Allison and Lauren share how they spotted an opportunity to reimagine boxed wine, why they launched DTC first to prove product-market fit, and how they tested seven price points to find the sweet spot before expanding to retail. They also reveal how early customer data shaped their go-to-market strategy and helped secure high-quality retail partners who understood Juliet's unique value.In This Conversation We Discuss:[00:40] Intro[01:07] Highlighting sustainability as a core advantage[01:58] Reimagining a category for modern consumers[03:46] Meeting evolving consumer demands head-on[05:21] Sourcing partners to match product vision[06:55] Reframing consumer perceptions of boxed wine[09:03] Prototyping early to speed market entry[09:20] Testing multiple price points before scaling[11:47] Episode Sponsors: Electric Eye, Heatmap, Zamp[15:44] Adjusting pricing after early market feedback[17:33] Making decisions to drive progress forward[19:21] Proving product-market fit to win distributors[20:48] Proving demand before pitching big retailers[21:10] Meeting online customers where they are [22:38] Boosting AOV with strategic bundlesResources:Subscribe to Honest Ecommerce on YoutubeEco-friendly and delicious luxury boxed wine drinkjuliet.com/Follow Allison Luvera linkedin.com/in/allisonluveraFollow Lauren De Niro Pipher linkedin.com/in/iamldpSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestFully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Marielle Bobo is the VP of Content at Shoptalk Spring and Fall, where she curates programming and secures industry-leading speakers to spark the most important conversations in retail and ecommerce. She's spent 25 years in cross-platform media, serving as Editor-in-Chief & SVP of Programming at EBONY, Fashion Director at Essence, and shaping fashion, beauty, and retail narratives at Womenswear Daily, Allure, and Cosmopolitan.Before taking the helm at Shoptalk's content strategy, Marielle built a career telling stories that resonate: across print, digital, video, and live events, earning a reputation for translating trends into actionable insights. That lens now drives how she programs Shoptalk, ensuring attendees walk away with strategies they can implement immediately.Marielle shares what's different about Shoptalk Fall this year compared to year one, the genesis of the brand-new Leadership track, and why now is the moment for retail leaders to think differently about org design, planning, and agility. She also reveals which sessions ecommerce store owners and DTC brands can't afford to miss, plus how her editorial background influences the way she curates content for maximum impact.Whether she's explaining how to navigate a packed agenda or uncovering the most relevant themes for today's volatile retail landscape, Marielle offers a candid look at how great content can transform an industry event into a growth engine.In This Conversation We Discuss: [00:40] Intro[01:01] Exploring global event series for innovators[02:05] Kicking off with immersive retail experiences[04:13] Planning your conference strategy in advance[06:20] Recapping key learnings before the show ends[09:50] Learning from leading retail and DTC brands[11:51] Finding solutions through casual conversations[12:58] Highlighting brick-and-mortar's role in EcommerceResources:Subscribe to Honest Ecommerce on YoutubeOrganizing retail's industry's very best events shoptalk.com/Providing senior execs workshops, strategy sessions, Chicago retail tours, insights from 130+ leaders, and targeted connections fall.shoptalk.com/Follow Marielle Bobo linkedin.com/in/marielle-boboIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Increase your income without niching down, rebranding or adding more services or skills. ​Get our 90-Day Revenue Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible). Get the full show notes at https://webdesigneracademy.com/155 When you're ready, here are some ways we can help you with your web design business:​

In the Summer of 2020, I made a huge decision…to sell my agency In Transit Studios and go full-time into web design online education.In this episode, I'm reflecting (5 years later) and sharing some lessons learned on the things I would do again and things I'd do differently.Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/391

Hannah Ruhamah Crum is the Founder of Kombucha Kamp, the leading education platform and Ecommerce brand for homebrewed kombucha. She's also the co-author of The Big Book of Kombucha and the cofounder and former president of Kombucha Brewers International, where she's helped shape industry standards for fermentation and transparency.Before launching Kombucha Kamp, Hannah was a language teacher and aspiring actress who stumbled into kombucha at a raw food restaurant in San Francisco. A single sip turned into a full-blown obsession, leading her to teach local brewing classes out of her apartment, blog about the gut microbiome, and ship SCOBYs from her kitchen table before launching a full Ecommerce operation.Hannah shares how she followed inbound demand signals to grow from DIY educator to industry leader, why homemade kombucha is different from store-bought, and how she scaled without outside capital. She also unpacks how COVID reshaped her business overnight, why she walked away from a quarter-million-dollar facility, and what she's learned about managing people without formal training.Whether she's explaining what it means to be a “bacteria farmer” or how her belief in gut health intersects with spiritual wellness, Hannah offers a candid look at what it takes to build a mission-driven CPG brand from scratch.In This Conversation We Discuss:[00:40] Intro[01:15] Selling starter kits not just products[02:34] Discovering a product by total accident[04:56] Blogging to fix misinformation online[06:16] Podcasting early to build brand authority[09:05] Reclaiming gut health through real food[10:44] Episode Sponsors: Electric Eye, Heatmap, Zamp[14:42] Protecting tradition through policy advocacy[18:51] Rebuilding ops with a lighter footprint[21:30] Outsourcing production for better margins[23:02] Building loyalty with rewards that convertResources:Subscribe to Honest Ecommerce on YoutubeProviding free information and education about Kombucha kombuchakamp.comFollow Hannah Ruhamah Crum linkedin.com/in/hannahcrumlaSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestFully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Increase your income without niching down, rebranding or adding more services or skills. ​Get our 90-Day Revenue Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible). Get the full show notes at https://webdesigneracademy.com/154 When you're ready, here are some ways we can help you with your web design business:​

If there's one word that can sum up where the industry of web design is right now in the age of Ai, I'd say it's “uncertainty.”But uncertainty doesn't have to be bad. I love talking to people who are excited and optimistic about the road ahead and one of those folks is Web Designer Pro member Antwaun Williams (goes by A-T)A-T is an early adopter of all tech, and when I got a chance to sit down with him in person at our recent WDP CON 2025 event, I learned just how in-the-know he is with things like:Where Ai is today in the design industryThe different types of Ai available (agents vs chats vs ideation, etc)How to prompt any Ai tool to get the most out of itWhat Ai tools are best for certain tasksAnd what web designers can be excited about in the age of AiWe have a great, 101 style breakdown of Ai as a whole in this one and honestly, I felt much more at ease after learning more about Ai from A-T. Hope it helps you as well!Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/390

Leah Garcia is the Founder & CEO of NULASTIN®, the first beauty brand to commercialize elastin-based haircare. With a background as a professional athlete and award-winning media personality, Leah brings a performance mindset to DTC brand building, combining storytelling, product innovation, and operational grit.Before launching NULASTIN, Leah built a successful career in broadcast journalism and sports media, covering professional bull riding for CBS and competing internationally in mountain biking. That same tenacity shows up in how she scaled NULASTIN to $17.5M in revenue before hiring her first employee, bootstrapping the brand through direct response marketing, Indiegogo campaigns, and scrappy user-generated content.Leah shares why she shifted from a crowded skincare category to focus on brows and lashes, how “less polished” creative outperformed high-production assets, and why authenticity still drives her best-performing ads. She also breaks down her product development process, the metrics she tracks most closely, and how she's approaching influencer and affiliate marketing now that the brand has scaled.Whether she's explaining why awkward websites sometimes convert better or why prestige branding can alienate loyal buyers, Leah offers a no-BS look at building a beauty brand that lasts without relying on glossy tactics or VC backing.In This Conversation We Discuss:[00:43] Intro[01:20] Launching niche beauty products with clear focus[02:00] Identifying a personal need in the market[03:20] Investing early in a science-backed idea[04:30] Taking control after early business loss[05:36] Accepting risk when investing your own money[06:53] Bootstrapping with decks, debt, and side hustles[09:22] Trusting instinct over validation frameworks[10:38] Learning from regulatory arrogance[12:55] Leveraging infomercial skills for DTC[14:46] Episode Sponsors: Electric Eye, Heatmap & Zamp[18:43] Focusing early on user generated content[20:42] Understanding the tradeoffs of premium branding[22:30] Selling before customers hit the website[23:20] Learning from infomercial-driven growth[27:29] Blending legacy service with modern techResources:Subscribe to Honest Ecommerce on YoutubeElastin-based hair and skincare nulastin.com/Follow Leah Garcia linkedin.com/in/leah-garcia-592988Schedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestFully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Have you heard the rumours that high-ticket is ☠️?Rumours they are, indeed.Clients are absolutely still investing in high-ticket design packages (both web and branding) that range from 5k, 10k, 20k, 30k +. And to learn about how to structure high-ticket packages and how to sell them, I'm pumped to bring Kenzi Green and Maris Burgett of thebriefcollective.com on the podcast!They work exclusively with brand and web designers to help offer and sell their high-ticket offers so they're a great resource to learn from about what's working (and selling) TODAY in high-ticket world.Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/389

Aaron Zagha is the Chief Marketing Officer at Newton Baby, the largest direct-to-consumer brand in the baby sleep category. With a background in investment banking at Deutsche Bank and JP Morgan, Aaron brings a financial operator's lens to performance marketing, attribution modeling, and team leadership.Before joining Newton, Aaron led international Ecommerce for Teleflora, managing growth across global markets and navigating the complexity of seasonal retail cycles and cross-border logistics. Today, he applies that same analytical rigor to the world of baby and juvenile goods where trust, conversion, and retention all hinge on deeply personalized journeys.Aaron shares how finance-trained marketers bring discipline to growth forecasting, why he encourages his team to challenge attribution models, and how incrementality testing has become central to his media mix. He also unpacks the pitfalls of over-indexing on Meta, why Pinterest deserves more spend, and how to onboard new marketing hires with the right mental models from day one.Whether he's explaining why some site visitors can't be influenced or why channel diversification is more urgent than ever, Aaron delivers a clear-eyed, tactical view into what's working in DTC marketing today.In This Conversation We Discuss:[00:40] Intro[01:13] Finding opportunity through internal mobility[02:34] Building with seasoned tech entrepreneurs[03:09] Keeping connections that open future doors[03:53] Auditing channel mix to unlock growth[04:50] Applying stats to improve ad performance[05:54] Selling off-site and skewing test results[08:00] Optimizing upstream metrics with caution[09:00] Driving sales with offer and positioning[10:19] Episode Sponsors: Electric Eye & Zamp[12:44] Relying on incrementality to guide spend[14:20] Backing bold ideas with leadership support[15:31] Humanizing luxury to boost relatability[17:01] Turning off losers without ending the test[20:14] Feeding AI tools to stay effective[21:11] Measuring performance with GeoLift testsResources:Subscribe to Honest Ecommerce on Youtube#1 rated baby crib mattress newtonbaby.com/Follow Aaron Zagha linkedin.com/in/aaronzaghaSchedule an intro call with one of our experts electriceye.io/connectFully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Donata Stroink-Skillrud is an attorney licensed in Illinois, a Certified Information Privacy Professional, and President of Termageddon, a SaaS platform transforming how eCommerce businesses handle legal compliance. Built at the intersection of privacy law expertise and technology, Termageddon helps online businesses stay compliant with ever-changing privacy regulations, without needing a legal team.After years of working directly with contract law, consumer protection, and international privacy regulations, Donata saw firsthand how fragmented, outdated, and risky privacy compliance had become for Ecommerce websites. What started as manual legal work soon evolved into an automated solution that identifies which privacy laws apply to a business and generates up-to-date, accurate website policies in minutes—not weeks.Donata brings a legal insider's perspective to the realities of online selling, breaking down complex regulations into practical steps for founders. From helping brands avoid FTC fines on subscription renewals, to clarifying why state privacy laws apply to your store, Donata explains the hidden legal pitfalls that quietly erode Ecommerce growth and how to protect against them.Whether sharing how generic privacy templates leave stores exposed, why recurring billing pages are the newest legal battleground, or how to future-proof your policies against incoming U.S. state laws, Donata delivers a tactical, no-nonsense playbook for reducing legal risk and building customer trust.In This Conversation We Discuss: [00:42] Intro[01:04] Breaking down contract laws for entrepreneurs[02:02] Explaining why Shopify won't cover your compliance[03:57] Breaking down real costs of ignoring privacy laws[06:53] Clarifying why location won't shield your store[08:10] Highlighting false refund claims that trigger fines[11:54] Identifying which privacy laws apply to you[13:36] Turning repetitive legal work into automation[14:55] Updating policies before laws take effect[16:29] Receiving automatic updates without extra effort[17:15] Saving weeks of legal work with automation[18:12] Staying compliant as privacy laws keep changingResources:Subscribe to Honest Ecommerce on YoutubeProtects business from fines and lawsuits termageddon.com/Follow Donata Stroink-Skillrud linkedin.com/in/donata-stroink-skillrudIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In today's episode, host Melanie Johnson sits down with the legendary Paul Colligan—a true pioneer in the world of content creation, podcasting, and YouTube. Paul is known for bridging the gap between technology and business, and he brings decades of experience to the table, having started his online journey back in the early days of the internet. Together, Melanie and Paul dive deep into the realities of podcast distribution, content automation, and harnessing the latest AI tools to grow your brand and business. Paul shares his insights on how being “everywhere” online is more accessible than ever, why you shouldn't overcomplicate your tech stack, and what it really takes to leverage automation and AI to streamline your workflow. You'll hear candid advice about content repurposing, distribution strategies, and the new wave of virtual influencers—including Paul's own “Virtual Paul” experiments.

Jess Berman is the Chief Brand Officer and co-owner of BodyBio, a family-owned supplement brand redefining cellular health through premium, science-backed formulations. Built at the intersection of clinical credibility and modern digital commerce, BodyBio is helping bridge the gap between practitioner-trusted products and direct-to-consumer wellness, making elite cellular health accessible to more people than ever before.After spending years deeply connected to BodyBio's practitioner roots, Jess stepped into a leadership role during a pivotal shift: moving the business from B2B-only to a thriving DTC brand. What began as a family legacy focused on scientific excellence evolved into a broader mission of education, access, and brand storytelling, bringing cellular health out of the doctor's office and into everyday routines.Though she didn't come from a traditional DTC background, Jess brings strategic clarity to every stage of growth, navigating channel tradeoffs, building dual B2B and DTC ecosystems, and balancing hyper-targeted paid media with high-trust organic growth.Whether discussing how BodyBio fixed its reliance on branded traffic, why affiliate funnels outperformed typical influencer playbooks, or how brand guidelines helped unify internal teams and external agencies, Jess offers a transparent and tactical perspective on scaling a modern wellness brand without sacrificing trust.In This Conversation We Discuss:[00:43] Intro[01:52] Rebuilding websites to unlock conversions[03:16] Growing brand awareness through omnichannel[04:26] Bootstrapping marketing with a two-person team[05:40] Managing fulfillment while scaling DTC[07:18] Finding new customers through authority partners[09:31] Testing creative angles to convert cold traffic[11:34] Leading growth through transparency and story[12:21] Episode Sponsors: Electric Eye, Reach & Zamp[15:52] Defining brand guidelines before scaling online[17:52] Testing incrementality before scaling Amazon[18:48] Skipping short-term wins for long-term brand health[20:48] Preparing for shoppable AI disrupting searchResources:Subscribe to Honest Ecommerce on YoutubeSupplements Made From Science https://bodybio.com/Follow Jess Berman https://www.linkedin.com/in/jesshkaneSchedule an intro call with one of our experts electriceye.io/connectLevel up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

The Greatest Leadership Myth in the world today: INDIVIDUALSaccomplish great things.Nothing of SIGNIFICANCE has ever been achieved by an INDIVIDUALacting alone.Below the surface, what seem like SOLO ACTS, are always TEAMEFFORTS.MYTH: INDIVIDUALS accomplish great things.TRUTH: TEAMS accomplish great things.“It takes 10 hands to score a basket.”—John WoodenYou can't accomplish anything of SIGNIFICANCE without a TEAM.Luke 6:12-13 One of those days Jesus went out to a mountainside to pray, andspent the night praying to God.   When morning came, he called his disciples tohim and chose twelve of them, whom he also designated apostles:3 Leadership Lessons From Jesus On Teamwork1. Very few things are as IMPORTANT as the TEAM you SURROUNDYOURSELF with.Vision Caster, Theologian, Teacher/Communicator, Manager, Teambuilder,Creative, Writer, Recruiter, Conflict Arbitrator, Musician, Counselor, FinancialExpert, Construction, Real Estate, Audio/Visual, Graphic Design, (knoweverything about) Kids, Students, College, Adults, Special Needs, Seniors, FoodService, Funerals, Weddings, Social Media, Marketing, Crisis Management,Human Resources, Legal, Web Design, Development, SecurityGod's DREAM for you will be determined by the STRENGTH of the TEAMaround you.2. When choosing a team, prioritize TEAMWORK over TALENT every time.Luke 6:14-16 Simon (whom he named Peter), his brother Andrew, James, John,Philip, Bartholomew, Matthew, Thomas, James son of Alphaeus, Simon who wascalled the Zealot, Judas son of James, and Judas Iscariot, who became a traitor.Acts 4:13   When they saw the courage of Peter and John and realized that theywere unschooled, ordinary men…“Talent wins games, teamwork wins championships.”—Michael JordanActs 4:13 When they saw the courage of Peter and John and realized that they wereunschooled, ordinary men, they were astonished and they took note that these menhad been with Jesus.3. Jesus prioritized INVESTING IN and EMPOWERING His team.Matthew 10:1 Jesus called his twelve disciples together and gave them authorityto cast out evil spirits and to heal every kind of disease and illness.AUTHORITY—the power or right to make decisions.If you want things done RIGHT, you have to do it YOURSELF“It is amazing what you can accomplish if you don't care who gets thecredit.”—Harry TrumanYou can't accomplish anything of significance without a TEAM.Do you have the RIGHT TEAM around you?

In this episode: Here's the truth nobody talks about: a beautiful website doesn't automatically equal a successful food blog. In fact, some of the best looking websites I see are making critical mistakes that could be hurting their traffic. Today we're diving into 3 design mistakes that look harmless but are actually costing you readers and traffic over time.   The 3 Mistakes we'll cover in this episode are: Your Homepage Fails the 3-Second Test Your Categories Are Confusing Google (And Your Readers) Your Homepage Is Just a Blog Feed             Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you!       Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

You've probably heard of VIP days or Website in a Day packages…but if you've yet to crack the code on how to do them effectively, DO NOT MISS this episode.Bailey Collins and her Honey Wave Creative team have landed over 400+ website in a day projects and are now charging $3,800 (addons available) for each design day client.Now, I had some questions…How do you fight scope creep?How do you sell these?Is it truly a day or is it more of a week?How do you balance delivering these and running the business?Do you offer maintenance plans after they go live?Well, all of that (and much more) is answered here because Bailey held absolutely nothing back. So if you're ready to launch your design day offer…this is an audio pile of GOLD!!P.S. Bailey has put her entire system and process into a brand new course to help you do the same!Because I don't teach on design days, I'm happy to partner up with Bailey on this and recommend that you just steal everything she does to save you time.Head here to jump into her new Design Day Blueprint course!Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/387

In this episode, host Jenn Foster dives deep into the world of digital marketing and web design with Shailesh Ghimire of New Wine Digital. Shailesh is an experienced digital marketing expert who specializes in custom web design, pay-per-click advertising, SEO, and the ever-evolving influence of AI on the industry. Together, they explore the complexities of building a strong online presence for small businesses, the pros and cons of platforms like Wix, Squarespace, and WordPress, and why staying updated on design trends and website functionality is crucial for keeping your brand competitive. They also discuss the rise of AI in marketing—from content creation to analytics—unpacking its current limitations (think "AI hallucinations") and practical uses within industry-specific tools.

Stephanie Moyal is the co-founder of Troop, a functional mushroom brand transforming wellness routines through approachable, science-backed gummies. Built at the intersection of personal healing and product innovation, Troop is helping redefine how consumers experience the benefits of mushrooms, one gummy at a time.After exploring multiple career paths and feeling unfulfilled, Stephanie came across a book on mushrooms that sparked a complete shift in direction. What started as a personal fascination with neuroplasticity and brain health quickly evolved into a product mission grounded in education, quality, and access. At Troop, Stephanie leads everything from product development to brand storytelling, helping bridge the gap between skepticism and belief in a growing wellness category.Though she entered CPG without a traditional background, Stephanie brings a founder's resilience and clarity to each challenge, navigating go-to-market tradeoffs, scaling digital alongside strategic wholesale, and building emotional alignment with customers and cofounders alike.Whether discussing how Troop approached product sampling and what didn't work, why the mushroom industry is just getting started, or how therapy strengthened her cofounder partnership, Stephanie offers a candid and insightful perspective on building a brand with both purpose and endurance.In This Conversation We Discuss:[00:39] Intro[00:54] Turning personal curiosity into a company[03:43] Brainstorming product formats in the kitchen[04:19] Navigating the nightmare of early production[06:23] Finding backup production in a crisis[08:02] Pivoting from tasting to paid acquisition[09:31] Expanding across DTC, Amazon, and retail[11:19] Episode Sponsors: Electric Eye, Reach & Zamp[14:38] Focusing efforts instead of chasing channels[16:28] Looping back to what worked all along[18:27] Writing down ideas to filter later[21:08] Bringing on experts to avoid missteps[22:32] Growing stronger through personal challengesResources:Subscribe to Honest Ecommerce on YoutubePremium daily mushroom supplements trytroop.com/Follow Stephanie Moyal linkedin.com/in/stephanie-moyal-95a4bb60Schedule an intro call with one of our experts electriceye.io/connectLevel up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jaz Fenton and Jamil Bhuya of Otherhalf Studio share lessons on design, resilience, and building businesses as partners in work and life.For more on Otherhalf Studio and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Sabir Semerkant is an Ecommerce expert, growth strategist, and founder of Growth by Sabir, where he helps brands unlock compounding growth through a proven framework called the 8D Method. With over 20 years of experience and $1B+ in revenue driven, Sabir has worked with everyone from Fortune 500s to DTC challengers, scaling brands like Canon, Tommy Hilfiger, and Sour Patch Kids along the way.Today, Sabir leads growth across a wide range of eCommerce verticals, helping founders break through revenue plateaus with precision systems and operational clarity. His work is grounded in execution: simplifying tech stacks, identifying bottlenecks, and unlocking 2X results without chasing shiny tactics. In 2024 alone, his Rapid 2X program delivered a 108% average lift across 29 brands in just 21 days.Whether he's unpacking the real reasons most brands stall, breaking down why resumes don't equal results, or showing how to grow without over-relying on Meta ads, Sabir brings a direct, operator-first mindset to the conversation.He shares what it takes to scale in today's crowded DTC space without gambling on paid, blindly outsourcing growth, or losing sight of what truly moves the needle.In This Conversation We Discuss: [00:39] Intro[01:23] Learning marketing like a software upgrade[08:53] Improving CTR with daily copy experiments[14:55] Centralizing KPIs to drive clear decisions[19:11] Knowing your numbers without excuses[21:47] Segmenting real buyers from email signups[23:35] Testing ideas before scaling campaigns[28:32] Repositioning your product to fix weak growth[31:03] Aligning your whole team on brand growth[40:30] Avoiding the agency swap loop for growthResources:Subscribe to Honest Ecommerce on YoutubeTurning Promising Ecom Brands Into Profitable Winners https://growthbysabir.com/Follow Sabir Semerkant https://www.linkedin.com/in/sabirsemerkantIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode, Will and Christy talk about everything from big Squarespace updates (especially around e-commerce), to taking real sick days (or not), and why it's actually okay if your website isn't the prettiest thing on the internet. We get into what dogs can teach us about web design, using loyalty and clear directions as guiding lights, and even where to find that “sunny spot” for your work and wellbeing. You'll walk away with practical changes you can make to your Squarespace site, and a few reminders that taking care of yourself is just as important as impressing your clients. Oh, and we share a lot of love for pets, so if that's your thing, stick around!Sponsor: SquareKickerWhat if you could have unlimited creativity on Squarespace? ⁠⁠⁠⁠The SquareKicker Pro Extension⁠⁠⁠⁠ gives you powerful design control, with an intuitive, visual UI right inside your Squarespace editor.Created by designers, for designers, over 100 no-code tools empower you to customize Squarespace far beyond its native capabilities. Visit squarekicker.com for a free trial—no credit card required. Use SOMEWHAT15 to get 15% off all SquareKicker products today.⁠⁠⁠⁠Learn MoreDonald Miller book: https://storybrand.com/building-a-storybrand-book-new/See the site Christy made about BeylaWill's Squarespace Designer Toolkit Chrome ExtensionWorkflow.DesignChristy's Workflow.Design walkthroughWhere to find Kristine:https://kristineneil.com/https://www.linkedin.com/in/kristineneil/https://www.youtube.com/@kristineneil 

My question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that? To create a segmentation? By segmentation, do you mean target?

I'm not currently active on LinkedIn but ironically, if I was starting a web design business today, it's the place I'd spend most of my social media/online connection time.Why? Well, mainly because I know it's geared towards connecting professionals rather than social media algorithm entertainment. If you're interested in what's working well for getting clients on LinkedIn today, my chat with LinkedIn expert Joe McKay is a great guide to follow.Joe knows the platform, knows the ins and outs and how to practically set yourself up for success rather than burnout if you're going to commit to making LinkedIn a large part of your social strategy.Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/386

Aaron Magness is the SVP of Marketing at Full Glass Wine Co., a brand acquisition and management firm focused on operating DTC wine companies with strong community roots and lasting customer value. From first-time buyers to wine club loyalists, Aaron leads marketing across a growing portfolio of brands, building distinct identities while driving collective growth at scale.With 15+ years of experience at fast-growing consumer brands, Aaron brings a sharp operator's mindset to every marketing challenge. His work centers on sustainable value creation, balancing customer acquisition with deep retention, brand storytelling with data-driven execution. Outside of Full Glass, he's also an active advisor and investor in consumer startups, with a passion for enhancing customer experience at every touchpoint.Whether unpacking how to manage marketing across multiple brands, sharing what he looks for in standout talent, or reflecting on the role of skill vs. luck in his career, Aaron offers a grounded, thoughtful take on what it really takes to lead modern marketing teams.He shares what it means to scale without shortcuts, how to build teams that compound over time, and why marketing today is more about connection than ever before.In This Conversation We Discuss:[00:41] Intro[00:59] Investing in your professional network[01:47] Navigating job loss during economic downturns[03:09] Scaling DTC through subscription experience[06:03] Building expert teams in a startup portfolio[07:04] Transferring insights across brand portfolios[08:47] Electric Eye, Social Snowball, Portless, Reach & Zamp[15:08] Specializing before expanding your skillset[18:07] Aligning teams around shared outcomes[19:41] Focusing on customer quality over quantity[23:16] Balancing tools with firsthand market knowledgeResources:Subscribe to Honest Ecommerce on YoutubeRedefining the fragmented DTC wine market by building a multi-brand platform, delivering curated wines fullglass.wine/Follow Aaron Magness linkedin.com/in/aaronmagnessSchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Something I've learned over my 16 years of being self employed is the importance of designing your business around you. Not designing your life around your business.That's exactly what Lindsey Freeman, founder and creative director of Designed to be Human, and I dive into in this episode.It's easier said than done of course. And there are times where you need to do what you need to do in order to pay the bills but if you're intentional about setting your business up (services, operations, clients, calendar, partnerships, etc) around things that actually GIVE you energy and not take it away, that's success in my book.Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/385