Podcasts about ROI

If you've got skills or specialized knowledge that people would pay for, you can't just keep it all in your head. You've got to organize it, structure it, and turn it into something that can be taught, shared, or sold.  In this episode, I talk about why you need to codify your knowledge as soon as possible. 'll break down why this matters so much, especially for entrepreneurs and professionals who want to scale their impact and income. Show Notes [02:27]#1 Codifying your knowledge means to organize or arrange systematically, especially writing. [10:03]#2 Codification isn't just about putting your knowledge on paper. It's about making it clear, easy to follow, and able to create consistent results without you. 
[17:53]#3 The sooner and better you get your knowledge codified, the more potential you give yourself for expanding and multiplying the ROI from the knowledge you possess.  [21:56]Recap Episodes Mentioned: 1101: Codification Of Your Knowledge Next Steps ---

To make philanthropy a reliable revenue stream, health systems need more than just generous donors—they need strategy, structure, and sustained investment. In this episode, Abby Burns speaks with Advisory Board philanthropy expert and founder of Twin Point Insights, Erin Lanahan, about how not-for-profit health systems can build high-performing fundraising programs. They explore the “four Cs” of effective philanthropy—clear expectations, consistent resourcing, compelling priorities, and committed allies—and unpack how leaders can apply these principles to boost ROI, strengthen donor relationships, and ensure long-term financial sustainability. We're here to help: Healthcare Campaign Survey #1: Campaign Context 4 imperatives for successful fundraising campaigns [Ongoing research] Twin Point Insights: Healthcare Campaign Survey Series [Roundtable] HOME - Modernizing grateful engagement in a time of healthcare transformation [On-demand webinar] What the future of health system growth means for philanthropy leaders [On-demand webinar] Using market data to inform your philanthropy strategy [On-demand webinar] State of the industry: Exploring the future of healthcare philanthropy Key findings from the Medicare Advantage vision insurance consumer survey Oral oncolytics: Strategies for improving adherence and persistence A transcript of this episode as well as more information and resources can be found on RadioAdvisory.advisory.com.

Special Guest Mary Cravets To help focus their efforts, complete the quiz on my size at https://simplygetclients.com. This offers serious direction and tools, rather than just being a fluffy time-waster. Welcome to another episode of the Podcast Profits Unleashed! Today, I had the absolute pleasure of speaking with Mary Cravets, an expert who helps busy entrepreneurs and service-based professionals attract more clients and increase their income by 50% or more—without working nights and weekends. If you've ever felt like your business requires endless hustle, this episode is a must-listen. Mary shared her personal story of hitting extreme adrenal exhaustion just two years into her business, with only four hours of energy per week to work while providing half of her household income. From that place of desperation, she discovered the transformative question: “What's working?” By focusing only on what produced real results, she dropped 80% of the frantic marketing efforts and built a system that grew her business effortlessly. We dive deep into her practical strategies for simplifying client generation, including: identifying your top clients, tracking which marketing strategies actually bring results, and creating predictable referral systems. Mary emphasizes specificity—knowing exactly who your clients are, how to reach them, and what lead generation activities to prioritize. Some of the biggest takeaways I had from this episode: ✨ I don't need to do everything—only what works. ✨ Focusing on measurable results instead of “ego metrics” like likes or views creates real business growth. ✨ Referrals can be predictable when you build strategic “centers of influence” relationships. ✨ Having processes and systems in place allows me to detach from the outcome and keep my business running even during life's curveballs. ✨ A well-designed client generation system saves time, reduces stress, and increases income while preserving the freedom I want. Mary also shares a free introductory class she offers on building a client generation system—perfect for anyone ready to cut through the noise, stop spinning their wheels, and finally see real results. If you're ready to stop working harder and start working smarter, this episode is packed with actionable strategies to get more clients and grow your business without sacrificing your time or energy.

Marketing your book doesn't have to feel like a second full-time job—or a mysterious game only the loudest voices win. Some of the most successful authors aren't chasing trends or algorithms. They're building momentum by staying true to their roots and the original purpose behind the book. The truth is: marketing isn't about selling—it's about inviting. Inviting readers into a conversation and into the value your book unlocks. Whether you're marketing your first book or refreshing the launch of a well-loved one, it's not about reaching everyone—it's about reaching the right people. That's the approach I take as a book launch strategist. I help authors create marketing plans that feel authentic and effective, leveraging systems like launch teams, content strategy, and virtual events to build lasting connections and measurable results. If you'd like support mapping out your launch or relaunch, grab a complimentary 30-minute session at www.BookLaunchBrainstorm.com. Now let's dive into our author panel.. Diana Morgan wrote “Whole Heart Social Media Success Formula™: What to Say, Where to Play, How to Win”, which equips heart-centered entrepreneurs with evergreen strategies to authentically grow their online presence, visibility, and influence while inspiring them to embrace their unique voice and purpose. Karen Kaufman wrote “Magic: Making a Good Impression Count On and Off the Golf Course” to help elevate your leadership, presence, and personal power through the unexpected wisdom of golf in this inspiring guide packed with stories, strategies, and soulful lessons for living your most authentic and rewarding life. Please join me in welcoming Diana and Karen.  In this episode, we discuss the following:

Wondering how to get freelance clients without cold DMs, awkward pitches, or job board burnout? Welcome to Part 1 of our live event replay: 7 Ways to Land Clients. A panel of talented freelancers joins me to share the real strategies that helped them attract clients through warm leads, online directories, and word-of-mouth referrals.My guest speakers are Workgroup members who've mastered the art of visibility and positioning. They break down how they built trust, refined their messaging, and leveraged relationships to create steady, high-quality client pipelines.Katie Fisher shares how our Workgroup directory & a Kajabi certification led to multiple high-value projects and affiliate income.Robyn Stoney walks us through her 27x ROI warm lead strategy using personalized, short pitch emails that actually get replies.Stacy Covitz and Esai Arasi add insight into how to get freelance clients by nurturing relationships that lead to more referrals.Listen to learn more about:How to get freelance clients through specialized directoriesThe importance of positioning, proof, and why your marketing assets matterHow to combat the “trust recession” with testimonials, case studies, and portfoliosHow to turn a warm lead into a retainer clientHow to grow through referrals, community, and client resultsThis isn't theory — it's what's working right now for real freelancers inside our community. Listen in and get inspired to position yourself where the clients are already looking.FREE Live Masterclass: How to Build a Freelance Marketing Business You Actually LoveCalling all virtual assistants and marketing pros ready to stop doing random admin work and start offering strategic marketing services clients happily pay $35–$150/hour for. Join us for my free masterclass “How to Build a Freelance Marketing Business You Actually Love (And Pays Well)” on October 23.You'll learn how to package your strengths, position yourself like a pro, and finally step into work that lights you up. >>Save your seat here!Links Mentioned in the Show: The Unicorn Digital Marketing Assistant School isn't your average VA setup course. It's the only program that teaches the real marketing skills clients actually pay for—email, funnels, SEO, social media, even AI. In just 16 weeks, you'll go from “just a VA” to a confident digital marketing pro with a portfolio to prove it. Doors open October 23. Class starts October 30. Save your spot at udmaschool.com

Today's guest is Xiong Liu, Director of Data Science and AI at Novartis. Novartis is among the world's leading pharmaceutical companies, pioneering data and advanced analytics in the pursuit of new medicines and patient outcomes. Xiong joins Emerj Editorial Director Matthew DeMello to examine how generative AI and foundation models are transforming R&D, clinical workflows, and research collaboration across the life sciences. The discussion highlights how domain-specific data strategies, improved data quality, and shared benchmarks are accelerating discovery and operationalizing AI for measurable ROI in biopharma. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the ‘AI in Business' podcast! If you've enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!

80% of consumers now rely on zero-click results, reducing organic web traffic by 15-25%. Lindsay Nelson, VP of SEO at Symphonic Digital, manages performance strategies across 300 enterprise clients while navigating complex B2B attribution challenges in an era where traditional SEO metrics no longer correlate with business outcomes. She presents frameworks for measuring ROI through first-party data integration, forecasting methodologies that prioritize revenue attribution over vanity metrics, and strategic approaches to AI tool implementation that maintain quality through human-in-the-loop validation processes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nielsen finds radio paired with TV can boost ROI by 20%. Podcast ads deliver 70% recall and drive purchase action for 22% of listeners immediately after hearing an ad.This week, Elena, Angela, and Rob explore why audio is such a powerful marketing tool. They share how Marketing Architects' roots in radio shaped their advertising philosophy, explain why sound creates lasting memories and emotional connections, and discuss the future of audio from smart speakers to AI-driven experiences.Topics covered: [03:00] How early radio work shaped Marketing Architects' approach[07:00] Campaign that proved the power of testimonials in audio[13:00] Four ways brands can use audio to build distinctive assets[17:00] Brands getting sonic branding right today[22:00] Advantages and disadvantages of podcast advertising[27:00] Where audio advertising is heading in the next five to ten years  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: WARC Study: https://www.warc.com/content/paywall/article/bestprac/what-we-know-about-radio-and-audio-effectiveness/en-GB/109845?2025 eMarketer Article: https://www.emarketer.com/content/podcast-ads-turn-listener-attention-measurable-action Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In episode 112 of Going Forward, Eric Elliott is joined by Michael Scarpati, co-founder and CEO of RetireUS, to expose the hard truths behind financial planning today. From the myth of “set it and forget it” retirement accounts to the hidden toll of financial stress, he explains why doing nothing may be the most dangerous decision of all.Together, they unpack why 85% of financial professionals aren't required to act in your best interest, how trust in big-name institutions can leave families vulnerable, and why financial wellness is really a form of mental wellness. As Michael shares, financial stress doesn't stay in your bank account, it bleeds into your health, relationships, and leadership.Eric and Michael dive into how fintech is opening access for the 98%, how independent fiduciaries are reshaping trust, and why clarity with money is the key to leading with confidence in uncertain times. Whether you're early in your career, preparing for retirement, or leading a business through chaos, this conversation will give you the clarity to stop "crockpotting" your future and start planning it with intention.Connect w/ Eric Elliott:Website: https://ericelliott.com/⁠⁠⁠LinkedIn: https://www.linkedin.com/in/eric-elliott-45704745/Instagram: https://www.instagram.com/ericmelliott/Twitter: https://x.com/ericmelliottLinktree: https://linktr.ee/ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Michael Scarpati:Website: https://retire.us/LinkedIn: https://www.linkedin.com/in/michael-a-scarpati/Instagram: https://www.instagram.com/retire.usSupercharge your online advertising campaigns with Optmyzr!Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch.co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by ⁠VIP Marketing⁠.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

 Developers are squeezing more value from tighter sites—Automated Parking Systems for Multifamily can make the deal pencil. Klaus Multiparking's Chris Tiessen breaks down costs, timelines, and real-world ROI. In this conversation, we explore how Automated Parking Systems for Multifamily unlock density, revenue, and approvals when conventional parking won't fit. Chris explains the major system types (independent stackers, puzzle parkers, fully automatic), typical price ranges (~$12k per stacker space, ~$20–25k puzzle, ~$60k+ fully auto), and why many projects hit a ~5-year payback. We discuss when to loop parking engineers in (schematic design), retrofits (ceiling height, site constraints), service coverage, and how AI (plate recognition, billing) will streamline user experience. You'll also hear about Klaus's new Kvario “puzzle-in-a-box” for open lots—perfect for mixed resident/public use (think stadium/game days). If you develop in dense submarkets or need a value-add lever, Automated Parking Systems for Multifamily could be the difference between “no” and “go.”Connect with Chris Tiessen: multiparkingusa.com Chapters:00:00 – Introduction02:39 – System types: stackers, puzzle, fully automatic (Mission Impossible vibes)06:04 – Cost per space & how to think about ROI08:13 – When to engage (schematic design) & install timelines13:30 – Typical payback periods (3–5 years) & monetization ideas20:20 – Markets, service model, and reliability21:39 – How AI will improve UX, billing, and access control33:26 – Gino wraps it up We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)

This week we reflect on what it really means to invest in your team—beyond payroll, bonuses, or budgets. From traveling for competitions to origin trips and team dinners, we talk about how creating experiences, connection, and shared memories pays dividends that can't be measured on a spreadsheet. Investing in people isn't just money out; it's energy in, the kind that builds culture, loyalty, and long-term impact. At its core, this episode is about the ripple effect of care. When you show people they matter through opportunity, trust, and small moments of generosity, that energy comes back through better hospitality, stronger relationships, and a deeper sense of purpose. The real ROI isn't just retention or performance—it's a team that feels seen, inspired, and proud to carry the vision forward.

Alex Noll, a farmer whose operation has earned national recognition for both corn and wheat yields, shares how he achieved a remarkable 340.39 bu/acre corn yield and consistent top finishes in dryland wheat. Alex explains his crop rotation strategy—especially how following wheat can boost corn and soybean yields by 5–8% and grain sorghum by nearly 30 bu/acre in dry conditions—and how he balances contest-level ambition with economic reality.Matt, another Kansas producer, joins the conversation to highlight the practical side of yield pursuit: evaluating inputs by “yield-per-dollar,” tracking field data, and using AgXplore tools to guide smarter investments.Representing AgXplore, Jenna breaks down the agronomic science behind products like GroPak AI, Architech, Onward Max, and XR5 Sulfur, explaining how they enhance nutrient uptake, stress tolerance, and root vigor in clear, farmer-friendly terms. She also discusses how AgXplore's reps and data platforms help farmers evaluate ROI and build customized fertility programs tailored to their operations.Together, the group explores:When to invest and when to hold back—and how to make that call using real data.How contest-level practices can inform everyday farming decisions without breaking the bank.Balancing high yields with soil and biological health, ensuring long-term sustainability.Planning for 2026, from refining rotations to leveraging field trials and digital tools for next season's edge.This episode is a blueprint for farmers looking to elevate their yield game—grounded in practical experience, data-driven decisions, and the support of agronomic partners who understand that profit isn't just about bushels, it's about balance. Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don't forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastWe brought in a force for this episode — Lauren Lucas. Overnight, her team shrank from seven agents to three, but she refused to slow down. She threw her business into AI, learned from scratch, and rebuilt the machine. The result? More units, more volume, higher ROI, and 75 percent of the business humming on automation.We dig into the exact play. First, we map bottlenecks across lead gen, follow-up, and ops. Then we show how to train a chatbot to act like an ISA, speed up response times, and tag the right agent without screenshots or delays. We cover social funnels that start in the comments and end in the CRM. We even break down review replies that boost SEO and trust.We also talk mindset. You don't need to code. You just need a clear role for AI, clear steps, and the courage to ship. Lauren proves it. She built tools with plain-English prompts, posted value, and let automations work 24/7 while she served clients and family.If you want a lighter workload and a stronger pipeline, this is your episode. We outline the prompts, the flow, and the guardrails so you can run the play today.Resources:Read: The Coming Wave by Mustafa Suleyman and Michael BhaskarExplore: ChatGPTCRM: GoHighLevel (for pipeline, automations, and AI routing)Chatbot Builder: ManyChat (comment-to-DM play)Order the Millionaire Real Estate Agent Playbook | Volume 3Become your clients' go-to Airbnb expertAirbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It's free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It's a win-win-win. Sign up at mreanotes.com/airbnb and don't forget to mention you heard about it on the MREA Podcast.Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.The use of generative AI is subject to limitations, including the availability and quality of the training data used to train the AI model used. Users should exercise caution and independently verify any information or output generated by the AI system utilized and should apply their own judgment and critical thinking when interpreting and utilizing the outputs of generative AI.

Rebecca Thompson transformed her first real estate investment by strategically subdividing a Philadelphia duplex. After joining the WIIRE Community post-divorce, she discovered an off-market property for $265,000 with significant potential. Navigating the subdivision process, Rebecca worked closely with township officials and an engineering firm, investing $7,000 to convert the duplex into two marketable units. Her total renovation cost of $75,000 strategically positioned her for success, ultimately generating $35-$40,000 in profit. What distinguishes Rebecca is her problem-solving approach and commitment to learning. By leveraging community mentorship, she overcame the typical obstacles faced by beginner investors. Her method focused on understanding local housing needs, building critical relationships, and remaining adaptable throughout the investment journey.Rebecca's story illustrates that successful real estate investing isn't about perfection, but about persistent learning, strategic thinking, and willingness to take calculated risks. For female investors feeling intimidated by real estate, her journey proves that with the right mindset and support, significant achievements are possible—even while managing a demanding personal life. Resources:Simplify how you manage your rentals with TurboTenantGet in touch with Envy Investment GroupFollow Rebecca on InstagramMake sure your name is on the list to secure your spot in The WIIRE Community Leave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram

In this episode of Supply Chain Now, Scott Luton and special guest host Claudia Freed, President & CEO of EALGreen, welcome Chuck Johnston, Chief Strategy Officer at ReturnPro, for a deep dive into the “dark side” of supply chain: reverse logistics and returns management. They unpack why returns are a nearly trillion-dollar challenge in the U.S., how BORIS (buy online, return in store) strains store operations, and why many retailers still under-invest: leaders often can't see the full cost across functions or make the ROI case for what's treated as a cost center.Chuck shares how the space has evolved from yellow notepads to data-driven decisioning, highlighting intelligent algorithms that route items at the customer's first return click, fraud mitigation with imaging and behavior signals, and how third-party innovation is compressing software build times. Claudia adds a nonprofit and circularity lens: donation channels, extended tax credits, and AI pilots (computer vision + MCP agents) that identify item condition and slotting in real time. Together, they explore where to start, why cross-functional “ambassadors” matter, and how partnerships across retailers, manufacturers, nonprofits, and 3PLs can turn returns from margin erosion into measurable value and social impact.Jump into the conversation:(00:00) Intro(04:03) Warm-up questions and fun facts(05:54) Chuck Johnston's career journey(13:53) Challenges and opportunities in returns management(21:47) Technological innovations in returns management(29:50) AI solutions in inventory management(30:26) Tax benefits and opportunities for companies(31:06) The golden age of supply chain tech(31:44) AI's impact on fraud management(34:44) The debate on more returns vs. fewer returns(37:08) The EU Circular Economy Act(39:18) Returns fraud and data analytics(47:00) The importance of education and ambassadors(49:45) Connecting with industry leaders(52:01) Resources and upcoming eventsResourcesConnect with Chuck Johnston: https://www.linkedin.com/in/chuck-johnston-b07b3b4/ Connect with Claudia Freed: https://www.linkedin.com/in/claudiafreed/ Connect with Scott Luton: https://www.linkedin.com/in/scottwindonluton/Learn more about ReturnPro: https://www.returnpro.comDownload a copy of the Returns Report: 2025 Holiday Edition by ReturnPro: https://www.returnpro.com/resources/blog/returns-report-2025-holiday-edition Learn more about EALGreen: https://www.ealgreen.org Register for The Optimized Digital Transformer: Key Concepts for Enhancing Modern Leadership and other upcoming webinars: https://supplychainnow.com/upcoming-live-programming/ Learn more about...

Descubre inversiones poco convencionales para ahorrar tiempo y dinero, mejorar productividad y energía, y potenciar tu día a día.   Minuto a minuto del episodio:   - ¿Por qué invertir tiempo y dinero puede no darte resultados? Cambios pequeños, productividad y retorno oculto (00:00:00)   - Ampliando el concepto de inversión: del fondo índice al ahorro de energía y tiempo en casa (00:02:30)   - El verdadero valor del tiempo y la energía: cómo detectar inversiones invisibles que potencian tu día (00:05:28)   - Más allá del negocio: invierte en tu vida cotidiana y multiplica resultados (00:06:58)   - Cómo medir el retorno real: calcular tu valor hora y tomar mejores decisiones (00:11:06)   - Ejemplo práctico: ¿una multiprocesadora tiene mejor retorno de la inversión que invertir en la bolsa? (00:13:11)   - Claves para evitar autoengaños: cuándo un gasto es inversión… y cuándo es solo excusa (00:17:24)   - Automatización y delegación: los mejores dispositivos y servicios para ganar tiempo (00:24:17)   - Mini mejoras en casa que hacen la diferencia: ergonomía, organización y energía mental (00:32:18)   - Nuestras inversiones atípicas favoritas: desde equipamiento deportivo hasta compras inteligentes para padres (00:34:50)   - Súper pregunta del día: secretos para la puntualidad y para no posponer la alarma cada mañana (00:51:48)   - Cierre del episodio (00:56:54)  

Secret Thoughts of CEOS Ep. 145 The ROI of Inner Work: Why Conscious Leaders Outperform with Michael Brabant In this episode of 'Secret Thoughts of CEOs and Business Leaders,' host Chris Yonker delves into a profound conversation with Dr. Michael Brabant, a PhD, who specializes in leadership and personal development. They explore the future of leadership, emphasizing the importance of vulnerability, authenticity, and psychological safety within organizations. Dr. Brabant shares his personal journey, discussing his work on integrating higher states of consciousness into leadership and recounting his path from academia to leading meditation retreats and coaching top executives. The discussion also covers the interplay between individual and collective growth, the significance of nervous system regulation, and the transformational potential when leaders model true openness and humility. This episode offers valuable insights for leaders looking to deepen their impact and foster a more connected and empowered workplace.   ·       01:01 Exploring Leadership with Dr. Michael Brabant ·       02:38 Michael's Journey and Insights ·       07:46 The Importance of Vulnerability in Leadership ·       15:52 Navigating Family Systems and Truth ·       25:28 Codependency and Sovereignty in Leadership ·       31:33 Inner and Outer Leadership Dynamics ·       36:41 Emergent Leadership and Consciousness ·       44:11 The ROI of Inner Work for Leaders ·       48:46 Conclusion and Resources Quotes ·        ” I think that in a world of AI and spoken wisdom that's not lived. People can try to close the gap of who they want to be and who they actually are by rhetoric and by tactics, and by complexity.”[03:36] ·        ”  Most people aren't vulnerable unless they have to be.”[11:40] ·       “  And if my sparkler is lit because I'm lit, I have a lit relationship with my wife. I have a healthy relationship with my body. I'm connected spiritually. When I'm in my leadership role, I'm catalytic. I'm spiritually contagious, and it helps to light people's sparklers.' [45:04]  Websites: ·       fambizforum.com. ·       www.chrisyonker.com ·       candorandcoherence.com ·       Instagram: @candorandcoherence  

This week, Mike fires up entrepreneurs and business leaders who have been saying, “someday I'll start my podcast.” Mike reveals why Q4 is the golden window to plan and launch your show before everyone else even starts thinking about it. He breaks down the strategic advantage of starting now, how to structure your episodes, line up guests, and create content that truly represents your brand, values, and voice. Mike also dives into the bigger picture: a podcast isn't only a marketing tool — it's a relationship engine that builds credibility, expands your network, and creates long-term ROI. From planning and recording to editing and promotion, he walks through how proper preparation gives you momentum for a powerful start to the new year. By the time January hits, you'll already be ahead of the competition, delivering value while others are still setting goals. This episode is for anyone ready to turn their ideas into action, amplify their voice, and leverage podcasting to grow their business, brand, and professional relationships. It's your sign to stop waiting for “the perfect time” — that time is now.   IN THIS EPISODE: ➡️ Starting Your Podcast Before the New Year Rush ➡️ The Art of Turning Strategy Into Momentum ➡️ How Podcasting Builds Influence Through Conversation ➡️ How Social Chameleon is a DONE FOR YOU Solution & Helps Simplify the Process  

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What would happen if one client lawsuit, one hacked account, or one missed renewal completely wiped out your agency? Have you ever stopped to think about how exposed your business really is even if you're “doing everything right”? Today's featured guest started his career working in the insurance industry and eventually found a love for marketing. He talks about the side of agency life most people ignore: protecting what you've built, and breaks down how to safeguard your business with the right insurance, why every agency should have cyber liability coverage, and how a “give first” mindset has helped him land major clients like Daymond John, Chris Voss, and Dr. Benjamin Hardy. Draye Redfern is a serial entrepreneur and the founder of Redfern Media and FractionalCMO. Over the past decade, he's built and sold multiple companies, including a $40M insurance agency acquired by one of Warren Buffett's Berkshire Hathaway subsidiaries. With 15 years in risk management and a passion for modern marketing, Draye now helps businesses scale smarter while protecting their downside. In this episode, we'll discuss: How “Growth Blindness” Can Hurt Your Business. The Hidden Risk Most Agencies Ignore. Why You Probably Need a Cyber Liability Insurance. How to Get Big Clients by being in the Right Rooms. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. The Unlikely Path From Insurance to Marketing Draye grew up in a household where entrepreneurship was a way of life. His dad owned a business, and by age 12, Draye was doing the grunt work: filing papers, scanning documents, and learning what it really meant to keep a company running. He had a front-row seat to the chaos and grit of small business. Over time, Draye realized he had a knack for marketing. His early ideas sometimes outperformed everyone else's, and by his early 20s, he was leading the marketing division of a $28 million firm. Under his direction, they scaled past $40 million in annual revenue. That success led to the company's eventual sale to none other than one of the Berkshire Hathaway companies. Stop Being Growth Blind and Start Protecting the Downside While most marketers are obsessed with lead flow and growth, Draye brings a completely different mindset to the table: protect the downside first. After spending 15 years insurance and the risk management world, he learned that too many businesses are “growth blind.” They're chasing top-line numbers while leaving themselves totally exposed if something goes wrong. For his part, Draye thinks about how to mitigate downside risks first and then, once he has that locked down, then he starts thinking about growth. Admittedly, it's backwards from how most people do it, but it's what makes the most sense to him.  The Hidden Risk Most Agencies Ignore Why does Draye prioritize mitigating downside growth? Most agencies don't think about errors and omissions (E&O) insurance until it's too late. One poorly worded ad, a leaked password, or a miscommunication with a client could lead to a lawsuit that costs hundreds of thousands—if not millions—in legal fees. That's why he recommends a basic “risk protection stack” for agency owners: General Liability – Covers physical damages or slip-and-fall type issues. Employment Practices (EPLI) – Protects against HR-related claims. Errors & Omissions (E&O) – Covers mistakes or oversights in your work. Cyber Liability – Protects against data breaches and hacks. As Draye puts it, marketing agencies hold the keys to dozens of client kingdoms. If you get hacked, they get hacked. Protect yourself first, then scale. Why Every Agency Owner Needs Cyber Liability (and What Happens If You Don't) Most agency owners assume general liability insurance has them covered. Slip-and-fall in the office? Sure. But what about when a client's site gets hacked because one of your team members reused a password? Or when a campaign you ran unintentionally exposes customer data? That's not covered: this is where cyber liability and errors & omissions (E&O) insurance come in. Here's where most people go wrong: they forget to renew. Unlike car or home insurance, E&O and cyber liability policies are “claims-made” policies. That means you're only covered if the policy is active when the claim is filed, not when the incident happened. So if you let your policy lapse, even for a few weeks, you could lose coverage for everything that happened in previous years. That's why many experienced owners “tail out” their policies when they sell or sunset a business. Tail coverage locks in past protection for a set number of years. It costs more upfront but prevents millions in potential exposure later. Keep your coverage active, review it annually, and don't cut corners to save a few hundred bucks. Think of it as part of your agency's operating system, not an optional add-on. Lessons From Selling to Berkshire Hathaway When Berkshire Hathaway came calling, he learned just how deep corporate due diligence can go. “They fly out all their MBAs and basically give your business a financial colonoscopy,” he joked. But that process forced him to see business from a different lens—as an asset, not a job. He walked away with not just a successful exit, but also a new appreciation for how structure, systems, and compliance create enterprise value. How to Get Big Clients: Ask Questions, Be in the Room, and Give First Draye's agency has publicly traded companies in its current client roster, with some notable names including Dr Benjamin Hardy and Chris Voss, and almost all of those brands came to his agency because Draye was in the right rooms to strike up conversation. As he puts it, successful people like to hang around other successful people. To him, his job in the agency at this point is figuring out how to get invited into the room with the right people, which includes joining masterminds and attending events. Even with big clients, Draye recommends offering value first without expecting anything in return. I'll give them an idea of the work you do and, if they like it, they'll have you in mind the next time they need agency services. For instance, after attending a talk by Dr. Benjamin Hardy, Draye had the chance to chat with him and learned he was pulling in over 30,000 email opt-ins a month but wasn't monetizing them. Instead of pitching a retainer, Draye built him a simple funnel — for free — that started generating $10,000 a month in passive revenue. A few months later, Hardy came back and asked, “What else can you do?” That turned into a long-term partnership and a roster of launches that ran for years. How to Stand Out and Make People Feel Seen Draye's other secret weapon is personalization. Not the lazy kind where someone drops your name into a cold email template. Real personalization. When a prospect says they're interested, his team clones a landing page, updates the name in the headline (“Welcome, John!”), and records a 30-second video personally greeting them. The whole process takes fifteen minutes, but it makes people feel like they matter, and that's the part most agencies forget. That simple touch has led to multiple referrals, long-term clients, and lasting loyalty. As Draye puts it, “People don't want to feel like a number. They want to feel like they matter.” This type of simple gesture is usually something clients talk about non-stop, because the more automated the world gets, the more human connection stands out. Old School Is the New Advantage While everyone else is obsessing over AI and inbox deliverability, Draye see a lot of potential on a forgotten channel: direct mail. “People's inboxes are full, but their mailboxes are empty,” he explained. “So, when something real shows up, it stands out.” He's seen massive ROI from direct mail, especially when paired with personalized URLs (PURLs) and custom video. It's more expensive upfront, sure, but it cuts through the noise. Something to keep in mind for agency owners trying to stand out at a time when your client's emails are probably inundated with the same offers everyone is sending out. From his own experience, he says “if I were to look at our client base across the various businesses, the vast majority came from direct mail.” Protect Your Business and Hang Out in Different Rooms Draye shares two pieces of advice for agency owners: You never know what's around the corner, so protect your business. Spend the couple thousand bucks on proper coverage. Don't risk your agency's future over something preventable. Change your rooms. If you only hang out with other marketers, you're limiting your reach. Take Jay Abraham's advice and go fishing in someone else's swimming hole. Attend events for other industries, add value, and you'll be amazed at who you meet. In short, Draye's philosophy blends practical protection with proactive growth. Be bold enough to give first, smart enough to protect what you've built, and intentional enough to show up where the right people are. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Join hosts Matthew Januszek and Mohammed Iqbal for a special series of sit-down interviews recorded live at W3Fit North America. From recovery trends to leadership lessons, these conversations uncover what's really shaping the fitness industry today. Key highlights include: Jarrod Saracco on the real ROI of recovery and why most clubs still can't monetize it. Hillis Lake on 40 years of strength training evolution—from Nautilus to CrossFit. Patrick Regan on leading with authenticity and casting the right culture. Eric Weber on Woodway's legacy and the future of treadmill innovation. Kent Lehnhoff on bridging fitness and nutrition with evidence-based supplements. Hector Troncoso on bringing high-quality fitness to the Mexican middle class. How HYROX and CrossFit changed how we view athleticism. The future of education and recovery certifications. The problem of misinformation in the influencer era.

What happens when the biggest technology trend is built on economics that don't make any sense when viewed end-to-end? Eventually, some aspect has to change, but which one? SHOW: 968SHOW TRANSCRIPT: The Cloudcast #968 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW SPONSORS:[TestKube] TestKube is Kubernetes-native testing platform, orchestrating all your test tools, environments, and pipelines into scalable workflows empowering Continuous Testing. Check it out at TestKube.io/cloudcast[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.SHOW NOTES:Tokens are getting more expensiveNvidia Earnings, Moats and China, Nvidia vs. the AI LabsOracle Assures Investors on AI Cloud Margins as It Struggles to Profit From Older Nvidia ChipsWHERE ARE THE BIGGEST AI RISKS?Jensen Huang (NVIDIA CEO) is convinced that the future will be built on always having the most advanced GPUs and Frontier Models. Oracle is telling investors that they will significantly increase profit margins between now and 2028-30, although they have low margins now and they don't make high margins on older chipsThe economics of AI (reasoning models, high#s of AI tokens) is in contrast to the established SaaS business model.Right now everything AI-associated has a high valuation, but these forces are working against each other. Which one is going to give first? FEEDBACK?Email: show at the cloudcast dot netTwitter/X: @cloudcastpodBlueSky: @cloudcastpod.bsky.socialInstagram: @cloudcastpodTikTok: @cloudcastpod

Obscure college scholarships are gold, at least if parents trust your data. In this episode we design a subscription, ROI guarantee, and tech stack that can turn a spreadsheet into monthly income. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

In this episode of Content, Briefly, Jimmy Daly chats with Becky Lawlor, founder of RedPoint Insights, about her new report, Content That Converts: 2025 B2B Buyer Insights.They dig into what today's B2B buyers value most—from credibility and original research to how AI tools like ChatGPT and Perplexity are changing the content journey. Becky shares findings on which formats drive conversions, why case studies still lead the pack, and how owning your research can boost brand trust and ROI.This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site's SEO performance and grow traffic from search.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Becky on LinkedIn: https://www.linkedin.com/in/beckylawlor/What Really Drives B2B Buyers to Convert in 2025: Free Report DownloadEpisode 72 with Becky Lawlor on Original Research Done Right************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

AI hype is well over.

Hoy Paco y Roi hablan sobre distintos trabajos mencionando las típicas frases que dices en ese trabajo. Muchas gracias por escucharnos, si quieres acceder a ventajas y apoyar este podcast hazte suscriptor premium en: www.hoyhablamos.com

How Business Owners Can Scale and Thrive in the Age of AI: Insights from Dan GoodsteinIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Dan Goodstein, Founder of The Business Therapist and President of IRPA AI, to explore how business owners can scale smarter and thrive amid rapid technological change. With years of experience in tech, marketing, media, and coaching, Dan offers practical advice on leveraging AI, building community, and creating systems that support sustainable growth in today's fast-paced environment.Scaling Smarter in the AI EraDan emphasizes that too many business owners are working in their businesses rather than on them. He highlights the importance of stepping back, joining peer communities, and embracing outside accountability through coaching or masterminds. These practices create space for strategy, innovation, and balance—especially critical as AI reshapes how we work.AI, he explains, is now leveling the playing field for small and midsize businesses, giving them access to tools once reserved for large corporations. From AI-driven sales assistants to automated lead generation and CRM integrations, these technologies help streamline operations, enhance personalization, and improve ROI. Dan also encourages owners to adopt a “pilot-first” approach—testing tools on a small scale before company-wide implementation to ensure measurable results.Finally, Dan shares actionable strategies for using AI in sales, from automating outreach to personalizing follow-ups, while maintaining the human connection that drives lasting relationships. His advice is clear: start small, stay consistent, and focus on impact over volume. AI isn't about replacing people—it's about empowering them to spend more time on high-value, strategic work.About Dan GoodsteinDan Goodstein is the Founder of The Business Therapist, a platform helping entrepreneurs build scalable, resilient companies through coaching, peer networks, and strategic support. He also serves as President of IRPA AI, a global association focused on intelligent automation and digital transformation. Dan is the host of The Digital Leader Show and a frequent speaker on AI, business growth, and leadership innovation.About The Business TherapistThe Business Therapist provides business owners with the community, coaching, and resources they need to scale sustainably. Through mastermind groups, advisory programs, and peer-to-peer learning, the organization helps leaders step back from daily operations to focus on vision, systems, and growth strategy.Links Mentioned in This EpisodeThe Business Therapist WebsiteIRPA AI WebsiteDan Goodstein LinkedIn ProfileKey Episode HighlightsWhy every business owner needs community and strategy days.How AI tools are helping small businesses compete with large enterprises.Actionable ways to use AI in sales and marketing.Tips for choosing and integrating AI technologies effectively.The importance of focusing on sustainability, not just speed, in scaling.ConclusionDan Goodstein's message is simple but powerful: you can't scale by doing more—you scale by doing smarter. By stepping back, building support systems, and embracing AI-driven tools, business owners can transform the way they grow and operate. The future belongs to leaders...

On Healthy Mind, Healthy Life, host Avik Chakraborty talks with Noah May, creator of the Lethal Venom podcast, about navigating depression since age 13, an atypical anxiety diagnosis in 2020, and why speaking openly became his turning point. This direct, no-fluff conversation covers stigma, isolation, therapy, and using media to normalize mental health dialogue for young adults. If you're building resilience, clarifying what “success” means beyond burnout, or looking for language to start your own conversation, this episode is for you.   About the Guest  : Noah May is a journalist and host of the Lethal Venom podcast (plus two additional shows). He uses long-form conversation to tell the unfiltered truth about mental health, giving voice to those who feel unheard.   Key Takeaways: Early signs can be confusing: Noah's anxiety presented primarily as persistent morning nausea and weight loss—proof that symptoms don't always match the textbook. Stigma is shifting, slowly: more people share today than a decade ago, but fear of judgment still keeps many silent. Isolation compounds pain: feeling like an outcast led Noah to “stay small”; sharing his story reversed that pattern. Speaking up is a first step to healing: openness revealed real support and helped Noah reclaim self-trust. Redefining success: without self-care, “achievement” becomes another form of burnout; sustainable success includes mental health. Therapy works: professional help and ongoing self-work were pivotal in Noah's recovery and day-to-day stability. Community matters: platforms like podcasts can normalize help-seeking and model vulnerability for younger listeners. Practical cue: if symptoms don't look “typical,” still seek evaluation—atypical presentations are real and treatable. If you're in immediate crisis, contact local emergency services or your regional suicide prevention helpline. Here are reliable, widely used crisis lines by region: United States  :   988 Suicide & Crisis Lifeline — call or text 988, or chat at 988lifeline.org (24/7). SAMHSA+1 Crisis Text Line — text HOME to 741741 (24/7). Crisis Text Line LGBTQ+ (The Trevor Project, youth) — call 1-866-488-7386 or text START to 678678 (24/7). The Trevor Project+1 Trans Lifeline — US (877) 565-8860 (hours vary; peer support). translifeline.org+1 Canada  :   9-8-8: Suicide Crisis Helpline — call or text 9-8-8 (24/7). 9-8-8: Suicide Crisis Helpline+1 Crisis Text Line (via Kids Help Phone) — text 686868 (24/7). Crisis Text Line Trans Lifeline — Canada (877) 330-6366 (hours vary). translifeline.org United Kingdom & Ireland:     Samaritans (UK & ROI) — call 116 123 (free, 24/7). Samaritans+1 Shout (UK) – Crisis Text Line affiliate — text SHOUT to 85258 (24/7). Shout 85258+1 50808 / “Text About It” (Ireland) — text HELLO/TALK to 50808 (24/7). Text About It+1 Australia  :   Lifeline — call 13 11 14 (24/7) or chat online. Lifeline New Zealand  :   1737 “Need to talk?” — call or text 1737 (24/7).       Connect with the Guest   Follow Lethal Venoms Podcast on Instagram & TikTok: [@lethalvenomspodcast]Explore all his podcasts and social links via Linktree in his Instagram bio.   Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik   Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.   Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it's become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty—storyteller, survivor, wellness advocate—this channel shares powerful podcasts and soul-nurturing conversations on: • Mental Health & Emotional Well-being• Mindfulness & Spiritual Growth• Holistic Healing & Conscious Living• Trauma Recovery & Self-Empowerment With over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters.

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode How much should you invest in your shop? Forget the spreadsheets! We're challenging the conventional wisdom of ROI with three industry titans who discuss building resilience, culture, and high-tech expertise in any market. We sat down at ASTA 2025 in Raleigh with Matt Fanslow, Tommy Markham, and Zeb Beard to dive deep: - The Constableville Paradox: Hear from Tommy Markham about investing in full ADAS calibration equipment for a town that "has exploded to 300 people" and has no stoplights. His motivation? Simply "doing the job right" and ensuring local body shops don't have to flatbed cars 35 miles away. Tommy also stands firm on pricing, refusing the "$99 alignment dilemma." - The Zeb Beard Investment Strategy: Zeb Beard reveals why traditional ROI calculations are sometimes useless: you can "talk yourself out of buying anything". His massive 62,000 square foot shop (which once had clouds inside and includes nine bedrooms) is itself a "worldwide marketing tool." When in doubt, Zeb's famous advice is always: "Pull the trigger!" - Navigating Volatility: Since COVID, Zeb notes that business graphs now fluctuate wildly between record high months and record low months. The solution? Being resilient and focusing on "doing the right thing." The conversation also explores the balance between working in and on the business, the importance of continuous learning, and how authenticity and integrity keep shops resilient through economic swings. remarkableresults.biz/a455 https://astausa.org/pages/asta-expo Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI's integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You're probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: The Automotive Repair Podcast Network:https://automotiverepairpodcastnetwork.com/ Follow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Join Our Private Facebook Community:

The Magic Mike Show guys preview Keeneland on October 18 & give their FREE Late Pick 5 tickets!Tell us YOUR Keeneland picks in the Comments!SMASH the *Thumbs Up* ~ HIT *Subscribe* ~ RING the *Notification* bellThe Magic Mike Show with Curtis "Magic" Kalleward and Mike Somich is the ultimate horse racing show covering the best action around the country. Listen to these Racing Dudes discuss big cashes, bad beats, great rides, handicapping advice, and more.The Magic Mike Show live-streams each episode on Thursdays beginning at 4:00 PM Eastern / 1:00 PM Pacific. Hit the "Subscribe" button and the notification bell to be alerted whenever a new show begins.Podcast (Audio Only)Find all episodes of The Magic Mike Show by visiting our podcast page, or on Apple Podcasts or Captivate.https://RacingDudes.com is the destination for all things horse racing and sports betting. With free winners, expert insider tips, podcasts, and videos, we provide only the best gambling content.Made by fans, for fans, come see why https://RacingDudes.com is the #1 most trusted sports betting website anywhere. Never make another wager without visiting the Racing Dudes first!https://www.youtube.com/watch?v=UkbP3NPsij0The Racing Dudes are the #1 online source for free and premium horse racing win picks, and now, their expert coverage includes sports betting picks. Our elite handicappers provide year-round sharp money plays across the MLB, the NFL, the NBA, the NHL, the NCAA, and more.Don't roll the dice by going anywhere else. Our sports betting experts cover everything from the World Cup, Super Bowl, and March Madness to the Stanley Cup and the Masters. Daily updates tracking all picks help keep our handicappers honest - every ROI and Win/Loss record is easy to follow. Anyone on a hot streak has an "On Fire!" marker on their profile so that you know who to tail.The only question is: Are you ready to dive in? Visit the BEST BETS page now!About www.RacingDudes.com Keeneland PicksThe destination site for all things horse racing and beyond in the world of sports betting.Whether it be free winners, expert insider picks, up-to-the-minute trackside weather reports, or multiple podcasts and livestream videos that provide only the best content for gamblers of all skill levels, never make another wager without visiting the Racing Dudes first!Made by fans, for fans, come see why Racingdudes.com is the #1 most trusted sports betting website

Jeetu Patel knows a few AI secrets. As the President of one of the largest companies in the world, he's helped pave the AI adoption roadmap. At Cisco, they provide full-stack, enterprise AI solutions spanning infrastructure, security, observability, and operations to the world's largest companies. So naturally, Jeetu could write a legit playbook on what's slowing enterprises down in the AI fast lane and how they can overcome those bottlenecks. And naturally, Jeetu is gonna share it all with us. The 3 Big Obstacles Holding AI Adoption Back -- An Everyday AI Chat with Cisco President Jeetu PatelNewsletter: Sign up for our free daily newsletterMore on this Episode:Episode PageJoin the discussion on LinkedIn: Thoughts on this? Join the convo on LinkedIn and connect with other AI leaders.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Enterprise AI Adoption Rates & ChallengesAI Workflow Automation Phase ExplainedThree Big Obstacles to AI AdoptionInfrastructure Constraints for Enterprise AITrust Deficit in AI SystemsData Gaps Impacting AI SuccessMeasuring ROI on Enterprise AI DeploymentFuture Trends: Agentic AI and Original InsightsTimestamps:00:00 AI Adoption Challenges in Enterprise05:18 AI Adaptation: The Key Strength08:56 AI Infrastructure and Trust Challenges10:23 Building Trust and Harnessing Data13:27 Unsatiated Demand Signals Growth19:12 Proactive AI Model Safeguards22:07 AI Strategy and Business Growth26:09 Key Metrics for AI Success28:10 Guardrails for AI Vulnerabilities31:34 AI Unlocking Revolutionary DiscoveriesKeywords:AI adoption, obstacles to AI adoption, enterprise AI, generative AI, AI strategies, chatbots, autonomous agents, workflow automation, business productivity automation, infrastructure for AI, AI power consumption, data center capacity, compute capacity, GPUs, Nvidia, AMD, network bandwidth, CapEx in AI, AI bubble, national security and AI, economic growth and AI, AI trust deficit, securing AI, AI safety, AI hallucinations, large language models, model unpredictability, AI guardrails, algorithmic jailbreak, AI security stack, AI defense, company data as moat, AI data pipeline, data gap in AI, machine data, human data, synthetic data, time series data, data correlation, AI model training, AI ROI, trust in AI systems, agentic workflows, future of AI, robotics, humanoid AI, physical AI, original insights with AI, economic prosperity with AI, AI-generated knowledge, workflow automation with AI agents, scaling AI in enterprisesSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

What happens when a real estate investor turns AI strategist? From content to client care, Alejandra Teran chats with us to share how AI is already transforming the business. If you're wondering how to use AI without losing your voice (or your value), this conversation is your starting line.   Key takeaways to listen for Why agents who resist AI are about to fall behind What “training a GPT” actually means, and how it can save you hours every week Surprising ways AI is reshaping how buyers and sellers find and trust agents Common mistakes agents make with AI tools Real examples of how to use AI in real estate   Resources mentioned in this episode Perplexity ChatGPT   About Alejandra Teran Alejandra is an AI advisor, digital transformation leader, and Salesforce expert with over 25 years of experience helping organizations leverage technology for growth and efficiency.  She empowers professionals to use AI as a superpower, saving time, boosting productivity, and scaling smarter through strategic consulting, training, and automation. Alejandra is also the founder of 10X Cloud Value, a Salesforce consultancy maximizing ROI, and an AI-powered eCommerce venture.   Connect with Alejandra Website: Chief AI Wiz LinkedIn: Alejandra T. - 10X Cloud Value TikTok: @chiefaiwiz Instagram: @chiefaiwiz YouTube: Alejandra Teran - Chief AI Wiz Email: alejandra@chiefaiwiz.com   Connect with Leigh Please subscribe to this podcast on your favorite podcast app at https://pod.link/1153262163, and never miss a beat from Leigh by visiting https://leighbrown.com. DM Leigh Brown on Instagram @ LeighThomasBrown.

If growth has come with a hidden bill—your time, your presence, your peace—this episode gives you a better plan. Today I'm joined by Justin Donald—Lifestyle Investor—long-time friend and FRD brother. What I love about Justin: he plays the game for freedom, not flex. Inside the episode: Cashflow First: A clear path to cover core bills with cash-producing assets so your calendar can breathe again. Every Dollar Works: Why mentors, masterminds, and pros are investments—when you demand ROI on knowledge, not just deals. Owner/Operator Reset: Use the “take a year off” thought experiment to surface missing systems, leadership, and SOPs. The Allocation Reality: How the wealthiest tilt toward low-risk, steady plays—and keep only a small slice for high-risk shots. Naval's Four Levers: Add people, capital, code, or media so your upside isn't limited to your hours. Teach Without Preaching: Spark money wisdom at home—so your kids inherit a mindset, not just assets. Listen now → Financial Freedom Beats Net Worth  

Most brands focus on awareness in their customer acquisition strategy—but neglect the proof that actually drives conversions. In this episode of Inclusion & Marketing, Sonia Thompson explains why relevant social proof is the missing piece that helps customers see themselves in your brand—and feel confident saying yes. You'll learn how to show “people like me succeed here,” why belonging matters just as much as benefits, and how to weave proof of success naturally into every part of your customer journey. If you want to turn more awareness into action—and more browsers into buyers—this episode is for you. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter Other episodes in The New Rules of Customer Acquisition Series: 177. The #1 customer acquisition rule to boost conversions and maximize ROI - https://inclusionandmarketing.com/the-1-customer-acquisition-rule-to-boost-conversions-and-maximize-roi/ 178. Win more customers with these 17 proven customer acquisition strategies - Apple Podcasts - https://podcasts.apple.com/us/podcast/178-win-more-customers-with-these-17-proven-customer/id1604907821?i=1000723850008 | Spotify- https://open.spotify.com/episode/20g1LPHdTKonIi4Mg0mArn?si=6058bac77a364a62 183. How to increase the effectiveness of your customer acquisition strategy - Apple Podcasts - https://podcasts.apple.com/us/podcast/183-how-to-increase-the-effectiveness-of-your/id1604907821?i=1000729666137 | Spotify - https://open.spotify.com/episode/06uWd7kXFQNLtPsTYZFgQI?si=bce30052698a46d5

Did you like this episode? Dislike it? In this episode, Marc Cerniglia breaks down the misunderstood world of content marketing and reveals why its real value goes far beyond generating leads. Most law firms only see a fraction of the referrals, repeat business, and authority they could be getting — all because they're measuring the wrong things. Marc explains how to uncover the true ROI of your firm's content marketing and use it to attract better clients, charge what you're worth, and make your other marketing work even harder.

In this episode, host Josh interviews Aaron Hovivian, CEO of The Collab Team, about scaling operations for entrepreneurs and solopreneurs. Aaron shares his journey from retail and corporate project management to founding his own operations consultancy. The discussion covers the importance of identifying strengths, implementing operating systems like EOS, and documenting SOPs to streamline growth from seven to eight figures. Aaron offers practical advice for overcoming operational bottlenecks and introduces his Ops Experts Club resource hub. The episode provides actionable steps for business owners looking to delegate effectively and build scalable, efficient operations.Chapters:Introduction & Aaron's Background (00:00:00)Aaron shares his entrepreneurial roots, early jobs, and inspiration from his father's business journey.Discovering a Passion for Operations (00:00:49)Aaron describes his natural inclination for improving systems and his transition from retail to project management.First Entrepreneurial Leap & Founding The Collab Team (00:01:35)Aaron recounts leaving a stable job to help a friend's business, marking the start of The Collab Team.Systems Thinking & Early Genius (00:02:54)Discussion about always thinking in systems and the importance of operating in one's zone of genius.Complexity in Growth & The Value of Operations (00:03:31)Aaron explains how business growth brings complexity and the need to streamline through operations.The Power of Delegation & Operating Systems (00:03:48)Aaron introduces the concept of “Delegate and Elevate” from EOS and the importance of SOPs.Why Operations Matter for Scaling (00:04:37)Aaron discusses why operations are crucial for entrepreneurs aiming to scale from seven to eight figures.Visionaries vs. Operators: Identifying Strengths (00:05:02)Aaron explains the difference between visionary entrepreneurs and those skilled in operations.Common Pitfalls in Delegation & Team Structure (00:06:17)Challenges entrepreneurs face when delegating without clear processes or team roles.Intentionality & Backward Planning (00:07:06)The importance of planning from the end goal backward to reduce daily frustrations.Operations as a Business Pillar (00:07:33)Josh compares operations to a three-legged stool, emphasizing its equal importance with sales and vision.Implementing Operating Systems & Frameworks (00:08:02)Josh shares his experience implementing operating systems and frameworks like EOS and Scalable.Entrepreneurial Profiles & The Kolbe Assessment (00:08:56)Discussion about the Kolbe assessment and how most entrepreneurs are high quick starts, not high follow-through.Three Actionable Takeaways for Entrepreneurs (00:09:33)Josh summarizes three steps: set your goal, do a time study/gap analysis, and document SOPs for delegation.Aaron's Additional Advice: Start with the Highest Burn (00:11:15)Aaron advises tackling the most painful or draining tasks first to maximize relief and ROI.Ops Experts Club Gift & Resources (00:12:27)Aaron introduces the Ops Experts Club, offering free access and tools like the Gap Analyzer for listeners.Closing Remarks & Gratitude (00:14:31)Josh and Aaron wrap up, expressing appreciation and encouraging entrepreneurs to leverage operations for growth.Links and Mentions:Tools and WebsitesOps Experts Club on FacebookGap AnalyzerBooksTraction by Gino Wickman on AmazonAssessmentsKolbe AssessmentTranscript:Josh 00:00:00  Today I'm super excited to introduce you to Aaron Hovivian, the CEO and Project Lead at the Collaborative Team Management, or AKA the Collab Team. So welcome to the podcast, Aaron.Aaron 00:00:11  Hey Josh, thanks for having me man. So good to be here.Josh 00:00:13  Aaron, you've got a lot of experience. As we can see in operations, you've helped grow solopreneurs into multifaceted eight figure brands and helping scale people beyond that. Aaron, let's back things up and tell me, like, how did you even get started in operations? Why is that your specialty?Aaron 00:00:31  Yeah, I you know, so growing up, my dad was an entrepreneur. My dad was entrepreneurial, you know, and I saw him going out there starting his own business. For him, it was construction for him. He, you know, he had been working for some big guys doing construction in Southern California, you know, for his whole career. And at the age of 40, you know, he said, hey, I'm going to go out and do this on my own.Aaron 00:00:49  He was able to build this empire for himself. You know, of 85 people doing, you know, high rise construction ceilings in LA in Orange County. And I think inspired by his journey, I think is what inspired me. But I noticed me all growing up, you know, from my earliest jobs. I started working in skateboard snowboard shops as a kid, you know, but even there I did a lot of retail just starting out. A lot of kids do, you know. But I noticed about me is that I'm always pulling apart systems. Like, I'm always wondering, how could we tweak that? How could we make that better? Rolling into businesses that don't have training manuals and building train training manuals, you know, looking at their POS system to see how they're dealing with point of sale, like wondering how the customer journey is going to be and just compliment to you, Josh, even just the sequencing of your automations, of sending the invite to this just to be on this podcast, I was like, that guy gets it.Aaron 00:01:35  Like, let's make the customer journey easy. Like, let's take out of the way the encumbrances or the stumbling blocks. And so I think that's been my journey all the way through. right before I started the Colab team, I was doing project management for a large credit union here in our area in southern Oregon. And I was doing a lot with construction, project management, but also project management within the organization and helping with new platforms, coming online and managing teams and I had my first entrepreneur knock on my door and say, hey, he had been a friend of mine for a lot of years. His name is Keith Yaki. He's got a great brand out there. He did real estate for a lot of years, and now he's leaning into something he calls the married game. But Keith Yaki knocked on my door and he said, hey, what would you think about leaving the credit union and coming out and doing this thing with me? I need somebody that just gets operations. You know, they were doing a big bus tours, fix and flip education brand, and he was like, I, I've got all the knowledge, I've got all the education.Aaron 00:02:25  I've laid out the whole program. I know it's going to work, but I'm super nervous about the details. What would you think about taking a step with me in this? And so that became my first client for the Colab team, and I left something super stable and kind of like my dad, you know, this, this corporate gig that, you know, had been around for 50 years. They'll be around for 50 more. They loved me being there. I loved them as people. But I just saw that desire in my heart of, I want more than that. I want to be entrepreneurial. I want to get out there and get out onto my own brand, on my own two feet and take things to the next level. And so that's kind of what started me down the journey.Josh 00:02:54  I love that, I love that, you know, from an early age, you were always kind of like pulling things apart. Trying to figure ...

Shopify SEO Vs WordPress SEO Masterclass for eCommerce Optimization with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.Unlock the secrets of eCommerce optimization with Favour Obasi-ike! In this episode, we dive deep into the ultimate showdown: Shopify SEO vs WordPress SEO. Whether you're focused on local marketing strategies or scaling nationally, understanding which platform fuels your marketing success is crucial. Discover proven SEO tactics for website optimization, from image compression and technical SEO to content marketing strategy that drives organic traffic.We break down the critical SEO strategies for both platforms—learn why WordPress demands consistent maintenance and plugin updates, while Shopify offers a simpler, lower-maintenance backend for asset acquisition and product monetization. Get actionable AI tips on audio marketing, email marketing strategy, and how to monetize your email list effectively.This is a masterclass in search engine optimization that moves beyond basic SEO tips to cover branding strategy, market intelligence, and measuring ROI. Learn how to create a successful marketing plan that turns your website into a high-converting asset. Don't miss these essential marketing fundamentals for business optimization and digital success.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Key Episode Topics:Shopify vs WordPress: Platform choice for selling products vs selling services.SEO Optimization: Image file naming, alt text, and site speed fundamentals.Content Strategy: How to use audio and blog content for audience building.Website Maintenance: The non-negotiable tactics to avoid critical errors.AI Marketing: Leveraging AI strategies for search engine dominance and brand mentions.--------------------------------------------------------------------------------Recommended Use Cases• For Selling Products (especially for beginners): Shopify is the primary recommendation. ◦ Its backend is designed for intuitive product management, including variations, colors, SEO metadata, HTML formatting in descriptions, and sales channel management (Facebook, Instagram, TikTok) all in one interface. ◦ It is ideal for businesses that want a simple, workable solution to log in, manage products, and minimize technical overhead.• For Selling Services: WordPress is generally recommended. ◦ It provides superior aesthetic control to create a professional-looking service-based website. ◦ A significant portion of the web (43%), including government, medical, and educational institutions, is built on WordPress, attesting to its robustness for non-product-centric sites.• For Scalability & SKU Volume: The discussion presents a nuanced view. ◦ One participant suggests WordPress is a great alternative for businesses with under 25-50 SKUs. ◦ The same participant suggests Shopify may be preferable for those with more complex needs or over 100 SKUs, though it can get "hairy" with very high volumes. ◦ However, it's noted that major corporations like Gym Shark and Mattel use Shopify for thousands of SKUs, indicating it can be scaled effectively, likely with significant custom development.--------------------------------------------------------------------------------Critical E-commerce Optimization & SEO StrategiesRegardless of the platform, specific SEO and optimization tactics are essential for attracting traffic and driving sales. A website's success is determined not just by how it looks, but "how it operates."Foundational SEO: Images and Site Speed• Website Speed: A fast-loading website is paramount for user experience across all devices (desktop, mobile, tablet).• Image Compression: Before uploading, all images should be compressed using a tool like compressor.io. Large image files significantly slow down page load times. ◦ An example was given: 50 products, each with 5 variations and a 5MB image size, quickly compounds into a massive data load that cripples site speed (5MB x 5 variations x 50 products).• Image File Naming: File names must be descriptive and keyword-rich. A file named red-cotton-socks.jpg provides algorithmic context, whereas photo-123.jpeg has "no context... no value... no search traffic."• Alternative Text (Alt Text): SEO-optimized alt text is crucial. It describes the image for screen readers (improving accessibility) and for search engines, providing additional contextual relevance for keywords.--------------------------------------------------------------------------------Content as a Cornerstone of AttractionThe primary method for optimizing a site and attracting visitors is to create high-value content.• The Visitor Journey: The goal is to convert visitors into readers, then into "clickers," and finally into "action takers."• Pre-Purchase Content Strategy: For a startup or a new product launch (e.g., a membership program), the strategy should focus on building infrastructure and anticipation. ◦ Create content that educates the audience on the program before it launches. ◦ Examples include offering a quiz, a survey, a checklist, or an onboarding guide in exchange for an email signup.• Multi-Format Content: A powerful strategy involves creating content in multiple formats. ◦ Record a podcast discussing a topic, then transcribe it into a full blog post. ◦ This provides two links and two formats (audio and text) on the same topic, doubling the online footprint. Over two and a half months, this can result in 20 distinct pieces of information online.--------------------------------------------------------------------------------The Evolution of Search: From Ranking to Brand MentionsThe traditional concept of "ranking" on Google is becoming outdated.• Google recently removed pagination parameters (the num=100 parameter), making it harder to appear on subsequent search pages and limiting how AI servers scrape data.• The new paradigm is to focus on earning brand mentions on AI platforms like ChatGPT.• This is achieved by providing comprehensive, evidence-backed content in multiple formats (text, audio, video). A competitor with a blog, podcast, and video on a topic will have a significant advantage over one with just a blog.Tune in for more of these search engine marketing insights and start monetizing your Shopify SEO or WordPress SEO efforts today.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You don't need 100k followers, a trending Reel, or a viral launch to make your first $10k month. I hit five-figure months before I had 2,000 followers—and it wasn't magic, it was method.In this episode of Dishing Up Digital, I'm pulling back the curtain on the actual strategy that helped me go from low views to high income.You'll learn:✨ Why follower count is NOT a business plan✨ The 4-part framework I use to create consistent $10k+ months✨ What to stop doing if you want to get booked out faster✨ Why boring, repeatable, unsexy systems scale better than viral trendsIf you've been second-guessing your audience size, wondering if you're “ready” to scale, or just tired of chasing likes with no ROI—this is your roadmap.

Today, you'll hear Brad Reinhardt speaking about why networking and relationship-building are the ultimate game changers in transportation and logistics! Brad digs into how he went from cold calls to cultivating connections that actually move the needle for business growth, how the LTNA (Logistics & Transportation Networking Association) is redefining industry relationships through no-cost membership, volunteer-led clubs, and intimate, high-value events, how smaller, focused conferences deliver way better ROI than massive expos, and why mixing human connection with smart automation is the real winning strategy in today's market!   Connect with Brad Website: https://ltna.org/ / https://troops2logistics.org/  Conference Registration: https://www.zeffy.com/ticketing/2025-ltna-103rd-national-conference  

Try OCI for free at http://oracle.com/eyeonai This episode is sponsored by Oracle. OCI is the next-generation cloud designed for every workload – where you can run any application, including any AI projects, faster and more securely for less. On average, OCI costs 50% less for compute, 70% less for storage, and 80% less for networking.  Join Modal, Skydance Animation, and today's innovative AI tech companies who upgraded to OCI…and saved.   How are enterprises moving from AI experiments to a true agentic enterprise with measurable ROI? In this episode of Eye on AI, host Craig Smith speaks with Bhaskar Roy from Workato about how organizations can design, orchestrate, and govern AI agents at scale without sacrificing security or control. Together they unpack Workato's approach to building a single workspace for employees while agents and apps work behind the scenes to automate real business processes. They explain why the future of enterprise AI depends on orchestration, permissions, and human in the loop design. You will hear how Workato One and Workato Go bring connectivity, action, and governance into one stack, how teams assign KPIs to agents and track outcomes, and how to reduce agent sprawl while optimizing SaaS spend. Learn how leading companies are defining the agentic enterprise, what pitfalls to avoid when moving from pilots to production, and how to measure impact across sales, IT, support, HR, and finance so AI drives durable business value. Stay Updated: Craig Smith on X: https://x.com/craigss Eye on A.I. on X: https://x.com/EyeOn_AI

Austin Peay President Mike Licari on what the Govs want in their next AD, Maryland AD Jim Smith talks ROI on capital projects and more.We would love to know what you think of the show and you can let us know on social media @D1ticker.If you are not subscribed to D1.ticker, you can and should subscribe at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.d1ticker.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In episode 222, Coffey talks with consultant and author LeAnne Lagasse about effective leadership development initiatives and what she calls “congruent leadership.”  They discuss why most leadership training programs fail to deliver ROI; the importance of reverse engineering programs from specific organizational outcomes; the significant impact of frontline managers on employee engagement; the gap between knowledge transfer and skill execution; building programs with practice, peer learning, and self-reflection components; “soft skills” deficits across the workforce; “congruent leadership” as alignment of self-perception and team experience; and the 70-20-10 learning model's impact on development.  You can find LeAnne's new book “The Congruent Leader: Build Trust, Lead with Self-Awareness, and Close the Gap Between How You See Yourself and How Others Experience You” here https://a.co/d/ehUoYLx  Hardcover: https://www.barnesandnoble.com/w/the-congruent-leader-leanne-lagasse/1148446437?ean=9798999501912   Book website: https://www.thecongruentleaderbook.com   Good Morning, HR is brought to you by Imperative—Bulletproof Background Checks. For more information about our commitment to quality and excellent customer service, visit us at https://imperativeinfo.com.   If you are an HRCI or SHRM-certified professional, this episode of Good Morning, HR has been pre-approved for half a recertification credit. To obtain the recertification information for this episode, visit https://goodmorninghr.com.   About our Guest:  LeAnne Lagasse is the author of “The Congruent Leader: Build Trust, Lead with Self-Awareness, and Close the Gap Between How You See Yourself and How Others Experience You.”   LeAnne is also an HR consultant and keynote speaker who helps leaders and organizations improve employee engagement and retention, as well as develop their people managers.   LeAnne is a SHRM-SCP, a Gallup-Certified CliftonStrengths© Coach, and also serves as adjunct faculty at Missouri State University, where she teaches professional communication courses to MBA students.   Before launching her consulting business, LeAnne was a faculty member and the Director of Public Speaking in the College of Media and Communication at Texas Tech University, where she served for 14 years. Alongside her husband, Ben, she is a proud mom to three children and two pet prairie dogs.  LeAnne's book, “The Congruent Leader: Build Trust, Lead with Self-Awareness, and Close the Gap Between How You See Yourself and How Others Experience You” is available at https://a.co/d/e2vm4d1.   LeAnne Lagasse can be reached at: https://www.leannelagasse.com/  https://www.linkedin.com/in/leannelagasse/  https://www.facebook.com/leannelagasseconsulting   About Mike Coffey:  Mike Coffey is an entrepreneur, licensed private investigator, business strategist, HR consultant, and registered yoga teacher. In 1999, he founded Imperative, a background investigations and due diligence firm helping risk-averse clients make well-informed decisions about the people they involve in their business. Imperative delivers in-depth employment background investigations, know-your-customer and anti-money laundering compliance, and due diligence investigations to more than 300 risk-averse corporate clients across the US, and, through its PFC Caregiver & Household Screening brand, many more private estates, family offices, and personal service agencies. Imperative has been named a Best Places to Work, the Texas Association of Business' small business of the year, and is accredited by the Professional Background Screening Association.  Mike shares his insight from 25+ years of HR-entrepreneurship on the Good Morning, HR podcast, where each week he talks to business leaders about bringing people together to create value for customers, shareholders, and community. Mike has been recognized as an Entrepreneur of Excellence by FW, Inc. and has twice been recognized as the North Texas HR Professional of the Year.  Mike serves as a board member of a number of organizations, including the Texas State Council, where he serves Texas' 31 SHRM chapters as State Director-Elect; Workforce Solutions for Tarrant County; the Texas Association of Business; and the Fort Worth Chamber of Commerce, where he is chair of the Talent Committee. Mike is a certified Senior Professional in Human Resources (SPHR) through the HR Certification Institute and a SHRM Senior Certified Professional (SHRM-SCP). He is also a Yoga Alliance registered yoga teacher (RYT-200) and teaches multiple times each week. Mike and his very patient wife of 28 years are empty nesters in Fort Worth.  Learning Objectives:   Design leadership development programs that span extended timeframes with multiple learning modalities including peer collaboration, low-stakes practice opportunities, and structured reinforcement rather than relying on one-day events or single webinars. Incorporate self-awareness and reflection exercises into leadership training to help managers identify their natural strengths, biases, and communication tendencies that create barriers to their own success. Implement the 70-20-10 learning model by prioritizing challenging practice exercises (70%), supportive coaching and mentoring relationships (20%), and formal content delivery (10%) to maximize leadership development ROI. 

S5:E28 If “AI” still feels like magic tricks and missed ROI, this episode will flip the switch. Dr. LL sat down with Jim Weldon (Founder/CEO, Prospect.ai) (one of the sharpest systems thinkers she has ever interviewed) to map a practical path to cash with agentic AI. Here's what you'll walk away with: ✴️A meta-model you can explain to your team in 60 seconds so everyone finally understands where AI value lives. ✴️A 2-week innovation cadence you can copy-paste into your org and no enterprise budget required. ✴️The lane strategy for seasoned operators vs. young ideators so you stop competing in the wrong game and start compounding wins. ✴️The unsexy USP that beats competitors: nail the basics (speed, follow-up, clarity, billing, referrals). ✴️How to become a utility in your market (the “water & power” behind others' growth) instead of an easily replaced vendor. If you lead a small or midsize business and want results in the next 30 days, not theory, then this is the episode. 0:53 — Superpower: synthesis over “speeds & feeds.” Jim explains how to ignore noise and frame problems so solutions map to real market opportunities. 3:15 — The Meta-Model for AI. A memorable analogy for LLMs (answers), agentic flows (task chains), and enterprise-grade platforms plus where value will concentrate next. 10:45 — Beat “aging out”: redefine your lane. Mindset + role clarity: younger teams dominate ideation; experienced operators win in innovation, beta, and scale where cash is created. 11:58 — Two-week innovation cadence. Jim's playbook: 48-hour prototype only after value is proven. Use no-code + agents to compress cycles. 34:16 — The most overlooked USP: do the basics flawlessly. Answer the phone, quote fast, follow up, bill clearly, ask for referrals. Master baseline execution before hunting fancy differentiators. ✴️You can find Jim on LinkedIn: https://www.linkedin.com/in/jimweldon/  ✴️Don't forget to subscribe to YouTube  ⁨@Midlifesuccess⁩  #ai #agenticai #technology #entrepreneur

Matt Bowers — SEO and LLM consultant, formerly of Zapier and Zillow — joins Ross Hudgens for a deep dive into how AI is transforming programmatic SEO. They explore what's working and what's not for large-scale, AI-assisted content strategies — from full-AI “use-case” pages to hybrid human workflows. Matt breaks down examples of successful AI programmatic sites, the pitfalls of duplicate content, and the emerging “information gain” paradigm shaping rankings post-2024. They also discuss the limits of AI in UX-driven verticals, personalization opportunities, long-tail visibility in LLMs like ChatGPT, and how data-driven scaling can still give human SEOs a competitive edge. Plus: the rise and fall of Greg.app, the future of personalization, Zillow's “Project Boggle,” and practical tools like Builder.io, Strapi, and AirOps that power modern programmatic builds. Show Notes 0:08 – Matt returns for round two: programmatic SEO meets AI 1:00 – Are “pure AI” sites actually winning? What's working and what's not 2:06 – Inside a million-visit-per-month AI programmatic play 3:15 – Structuring AI content around real use cases, not blog posts 4:22 – Why old GPT-3.5 copy can still rank — and the “don't mess with success” mantra 5:03 – Dwell time as a differentiator: the “product as content” advantage 6:13 – How AI copy helps with indexing and duplicate-content differentiation 7:17 – Why Google probably isn't detecting AI directly and what it does instead 8:11 – The “high-DR arbitrage” era of AI content — and why it's fading 10:11 – Why most public AI case studies stay anonymous 11:16 – Case study: Greg.app — AI-generated plant care pages done right 12:03 – How prompt engineering + UX elevate AI content 13:13 – Prompting each paragraph individually vs. one giant prompt 15:21 – Two winning models: product-driven and UX-driven AI programmatic 16:15 – Why blog-style AI content still struggles and the “pizza” metaphor 20:05 – Greg.app's traffic drop: lessons from a 75% decline 22:21 – AI's scalability advantage — and its ROI trade-offs 25:24 – Zillow's data advantage: proprietary enrichment and GIS precision 26:16 – When AI enables pages that “shouldn't exist” by human economics 27:21 – Scaling what can't be scaled: the real AI unlock 28:16 – Competing in local long-tail SERPs with AI vs. humans 28:31 – Traits of losing players: low information gain, weak differentiation 29:20 – Why “information gain” may be the new ranking factor 30:06 – Proprietary data as the ultimate SEO differentiator 31:00 – How real estate UX converged — and why speed and personalization win 33:00 – When non-AI programmatic still wins: data-only, high-usability pages 35:07 – Where AI doesn't belong: when usability is more important than copy 35:37 – Personalization and the future of AI-driven recommendations 37:07 – The Perplexity vision: a world run by AI agents and voice search 39:06 – What AI agents mean for SEO and monetization 40:38 – Long-tail demand from LLMs and how Zapier used programmatic pages 42:29 – How LLMs discover your use cases and why it matters 43:20 – Using internal data to fuel new programmatic ideas Project Boggle 46:09 – Generating new landing pages from user search inputs 47:52 – Internal search data as a goldmine for programmatic expansion 48:30 – Tools of the trade: AirOps, Builder.io, Strapi, and hybrid stacks 49:43 – Why programmatic SEO still needs human PMs and engineers 50:08 – Where to find Matt online Show Links Matt Bowers on LinkedIn: https://www.linkedin.com/in/mpbow/ Matt's Website: https://mattb.rs/ Greg.app AI plant care example: https://greg.app/plant-care/monstera Strapi CMS: https://strapi.io/ AirOps: https://www.airops.com/ Builder.io: https://www.builder.io/ Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

#294 Event Strategy | First time podcast guest alert! I invited Allison and Anna from the Exit Five team on for a conversation post Drive 2025 - to talk about lessons learned and behind the scenes from our annual marketing conference in Vermont. Snag your tickets for next year now exitfive.com/driveTimestamps(00:00) - – Intro (02:08) - – Why events are making a comeback in B2B marketing (06:08) - – What Drive is and how it started (11:08) - – Why every event should start with the landing page (14:08) - – Lessons from year one and how feedback shaped Drive 2025 (19:08) - – Treating events like products, not projects (21:08) - – Building connection through “third spaces” and excursions (26:08) - – Why community is the real ROI of in-person events (32:43) - – The biggest Drive mishap (and what it taught us) (37:43) - – Post-event strategy: why the event isn't over when it ends (47:43) - – Favorite moments, lessons, and shoutouts from Drive 2025 Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/ ***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Modern culture has overcomplicated exercise. If you want to reap the health benefits of movement, you don't have to spend hundreds of dollars on fancy equipment or trendy classes. In fact, there is one fundamental movement practice that can help you burn fat, avoid illness, and live longer.  On this compilation episode of The Model Health Show, you're going to learn about the multitude of benefits walking can offer, including aiding in fat loss, improving longevity, and so much more. You're going to hear from some of my favorite experts in the health and wellness space, including Juliet and Kelly Starrett, Dr. Jonny Bowden, and more. The best part is that walking is free and accessible for most folks. I hope this episode resonates with you and gives you the motivation to add more walking into your routine. So click play and enjoy the show!    In this episode you'll discover:  How walking speed impacts the rate of fat loss. (0:30) Where the goal post of 10,000 steps per day comes from. (7:09) How many steps per day the average American gets. (7:49) Why walking can help you get better sleep. (10:27) The link between neuroplasticity and walking. (14:09) How to negate the negative health consequences associated with sitting. (18:30) Why walking can help improve your focus. (19:10) How walking can improve insulin sensitivity. (27:59) The connection between walking and testosterone levels. (29:40) Why walking is neuroprotective. (35:00) An important distinction between movement and exercise. (39:40) The #1 daily habit that has the highest ROI. (41:18) How rehabilitating your word can help you build better habits. (42:53)  Items mentioned in this episode include:  Peluva.com/model  - Get 15% off barefoot shoes with my code MODEL!  Piquelife.com/model  - Get exclusive savings on bundles & subscriptions! Do This to Be More Fit  - Listen to the entire Juliet & Kelly Starrett interview! Cardio vs, Weights for Fat Loss  - Hear my entire interview with Brad Kearns! 7 Habits to Optimize Your Body  - Check out this solo episode on healthy habits! 4 Ways to Live Longer - Listen to the entire interview with Dr. Jonny Bowden!   Be sure you are subscribed to this podcast to automatically receive your episodes:   Apple Podcasts Spotify Soundcloud Pandora YouTube   This episode of The Model Health Show is brought to you by Peluva and Pique.   Peluva's barefoot minimalist shoes support postural alignment, proprioception, and overall functionality. Get 15% off your order by using code MODEL at peluva.com/model.   Go to Piquelife.com/model for exclusive savings on bundles & subscriptions on cutting-edge solutions for your head-to-toe health and beauty transformation. 

You haven't used ChatGPT's Apps yet?

In this episode, Eric shares how to set up AI agents using Lindy, Replit, and Claude Code—and how to choose the best one for your workflow. You'll see real projects like a meeting-prep bot, a Slack recruiting agent, and MCP-powered sub-agents inside Cursor. Eric also covers how to use calendar triggers, send automated messages, and scale ROI-driven workflows that save time and boost productivity. Key takeaways ● Lindy vs. Replit vs. Claude Code: setup and use cases ● Build a meeting-prep agent with social research ● Scale MCP sub-agents for marketing ROI TIMESTAMPS (00:00) AI agents intro and goals (00:19) Lindy setup and templates (04:34) Replit agents and Slack bot (06:44) Claude Code MCP with Cursor (08:21) Agentic leverage and workflow tips

Kiera and Trish apply their dentistry expertise for another practice autopsy! This episode looks at a legacy practice that was experiencing stagnation in production because of numerous challenges. Kiera and Trish walk through what exactly was changed to allow this practice to hit its production goals for the first time in over a year. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners, this is Kiera and today is such a fun day. I have one of our incredible consultants, Trish, on the podcast with me. Her nickname in Dental A Team is, go ahead Trish, say it. And explain what to da means Trish, because it's my favorite nickname of any, like it's one of the best we've come up with.   DAT Trish Ackerman (00:11) Ta-da!   Well, it definitely got sticky, that's for sure. so TADA stands for Trish Ackerman Dental A Team Ambassador, because I love referring anybody I can to us. That's either a client or somebody to come and work with us. I love this company and I want everybody that I love to come and work here too. I want clients to join, so yeah, I'll take it.   The Dental A Team (00:27) you   Trish, like it is one of the like biggest compliments that you you have referred people to our company. You have brought tons of people to us. Like you are a walking little dental A team advertisement. And to me as a boss, as an owner of a company, like that is music to my ears. But like, didn't you just take that name on for another name in your life? Like this is this is sticking. So tell.   DAT Trish Ackerman (01:02) I did, I did. It got   that sticky. So I'm going to be a grandma very soon, which just sounds awfully strange to say out loud. But we had my original grandma name all picked out, which was going to be Cha Cha. But when I heard Ta Da, I'm like, that, that is really classic. That's going to stay. And my daughter and family, they're like,   The Dental A Team (01:26) Yeah   DAT Trish Ackerman (01:29) okay, we might have to grow into that a little bit. I'm like, well, get ready to grow anyway, because it's staying.   The Dental A Team (01:34) Well, our marketing team has already been working on some pretty fancy swag for you Trish, because TADA, if you don't know Trish yet, you're gonna get to know her. If you haven't heard her as much, Trish is one of the most funny, like she, I feel like you're just confetti in a human form. Like you literally just like burst confetti everywhere you go. You make people laugh. Like you have made me almost spit water of laughing so hard on calls together. You're just a good time. And so,   If you haven't gotten to work with Trish or you haven't got to meet her yet, welcome. She's one of my absolute faves. So excited that you're on our team and that you are the to da of the company. ⁓ but today I wanted Trish to come on because I love a good office autopsy and Trish has been consulting some clients, rocking them out, having some really incredible massive wins. And so we thought, let's like, let's go behind the scenes. Let's see what that to da consultant over there has been doing in her spare time, consulting some awesome offices.   And with that said, whenever we do an office autopsy, what we do these for is to help you see yourself in other practices fabric. I think a lot of times people think dentistry is lonely and isolated and it does not need to be. So what we're gonna do today, we do mashup practices. So if you think this is you, there might be parts of you, it might be parts of another practice. We try to do that to keep practice confidentiality. But really I also hope when you are a practice that's being highlighted in an office autopsy, just know that you get highlighted because...   We're freaking proud of you as the owner too. These things can't get done without owners executing and implementing. And while yes, we as consultants are really good at what we do, we truly are magicians. We're able to grow into ways that you couldn't even imagine, but we can't do that if you don't execute. So Trish, take it away. Let's kind of talk this office. Where were they when they like joined Dental A Team? Then I always love to say like, where are they now? Like how long did it take us? And then we'll get into the how of how did you do it? What were some of the things you implemented? So take it away Trish.   Where was this practice when they joined us and now where are they at ⁓ a couple of few short months later?   DAT Trish Ackerman (03:30) When this practice came to us, this was a really, really special situation because this is a legacy practice. And it was originally owned by grandpa and then the current owner's father. So this is now the third generation of a dental practice. And when this practice came on with us, they were doing many, many, things right.   but there was no traction taking place and they were very stuck. They were very stagnant and the current owner, this is a really big deal. know, this was again, because of the legacy that it's holding and he was struggling. He was struggling financially. He really was. There wasn't a lot of, there wasn't a lot of knowledge. He didn't have a lot of knowledge around like the current overhead, what it should be.   And things were feeling, he was feeling a pretty big pinch. And I had to give him so much credit. I think it takes a lot of courage to reach out to get the help. you know, it's like, practices don't typically reach out to us because everything is going so great. It's usually when they're starting to feel something's not right, something's uncomfortable. And he did just that. And they had an extremely congested schedule.   The Dental A Team (04:46) Mm-hmm.   DAT Trish Ackerman (04:57) They have a large patient base, as you can imagine, because many are still, you know, that were patients of his father. So what was happening is because of the congestion, they weren't able to see new patients right away. was like a six week wait for that. There were several patients in the hygiene that were still active that weren't able to get in. And then again, there was just kind of like a bunch of stuff on the schedule, just stuff. So they were working really hard.   And what I did is I really walked through the specifics of his patient base to show him you actually have way more patients than you do available hours, which is why you're stuck here. And how do we do this? Well, we were also a little restricted on that because this is a five op practice. So we had an op for each doctor, an overflow, and then the two hygienists.   But what we did is we got creative because we knew we had to add hygiene. That was a must. And we also had to allow more openings much sooner for the new patients because what was happening when I pointed out that he was basically giving his new patients away to his competitors because they were waiting so long that really got his attention. we ended up, the first thing that we did is added a hygienist.   The Dental A Team (05:57) Mm-hmm.   Absolutely.   DAT Trish Ackerman (06:20) which now brought those two doctors down to one op each. And that really scared them because we were handcuffed. It was like we were handcuffed in every direction, but we got very creative and we designed very strategic doctor schedule blocks so that they know when there's gonna be production.   and they know when they can make the time for like the sand and the water appointments, post-ops and things like that. But the staggering of the schedules made a huge difference. The practice was also only open Monday through Thursday. So we changed it to Monday through Friday. So on Mondays and Fridays, those doctors do have their two ops again. So that has worked well. When we implemented that design, we also implemented some patient filtering.   so that they could get in the new patients, not emergencies, but they could get in the new patients with significant needs right away and also not take the risk of giving those away to a competitor. If they have significant dental needs, get them in right now. And we took away the focus of like, they have the protocol, a lot of doctors like for those new patients to go through hygiene first and that's a great structure. It's a great structure for patients without   The Dental A Team (07:21) Mm-hmm.   Thank   DAT Trish Ackerman (07:41) significant dental needs. So that all of a sudden opened up the door to where both of the doctors were getting very comprehensive new patients on their schedule right away that needed significant amount of dental work. Then they could eventually get into the hygiene department. With that, when we designed that, within six weeks, this practice had hit their production goal.   The Dental A Team (07:43) Right.   DAT Trish Ackerman (08:10) for the first time in over a year. The team was starting to get very numb to goals. They weren't even looking at the numbers anymore. The numbers weren't mattering to them. And then all of a sudden there was this light coming at the end of the tunnel where they hit the goal. Then they hit it again and they've hit it again. He has not hit goal in the last four months. And the trend that they're on,   The Dental A Team (08:12) Wow.   Wow.   DAT Trish Ackerman (08:37) Well, running parallel with getting the new patients with the significant needs and such. What I also did is ensure that both him and his associate were really polished on presenting treatment. ⁓ They had intraoral cameras that were collecting dust like a treadmill in a living room that a lot of people have seen happen or hanging clothes on. They got those dusted off. They use them on every single patient. There's a way to use photography.   The Dental A Team (08:49) Mm-hmm.   you   DAT Trish Ackerman (09:05) And there's a way to use photography. And this doctor, anything I encouraged him to try, anything, he did it. There was zero pushback on any of the recommendations. I've seen, I know how this works. I know what doesn't work. And when these doctors, like this practice, when I broke it down, like here's how you use photography and here's how you share it with the patient, it just continued to skyrocket.   The Dental A Team (09:07) Absolutely.   DAT Trish Ackerman (09:35) The whole team was on board with him. Then we got the associate, the associate dentist on board and we are now getting ready to, he's getting ready to start construction. We're doing a build out. We're adding ops.   The Dental A Team (09:49) Nice.   Wow. And how long has this been? So you started with this practice, they're not hitting goal, they're not doing the things that they wanted to do at legacy practice to now hitting goal four months in a row. How long has this client been with you? Since April. So right now we're recording, that's about five months that this client's been with Trish. And to hear that.   DAT Trish Ackerman (10:05) This is April.   The Dental A Team (10:13) ⁓ what I think is magic one Trish shout out to you, think beautiful job as a consultant, because when we go into an office, there's literally thousands of levers that we could go after. And I think something that consultants have to really do in something I'm very sticky on any consultant who works with us and Trish kudos to you. Is finding the one lever that's going to move the practice forward the most, the quickest, the fastest for fastest ROI that's going to get there because Trish, could have gotten in and implemented, you know,   X, Y, or Z, and they would not see the results. you saw, I mean, you got tight, you got tight space. And I think also having a consultant that comes to the table that's willing to think outside the box. I mean, you got five operatories, two doctors, that's squishy. That's a squishy. And for you to realize they're not maximizing all the days that they could be. And to do it in a way to help both doctors. I also know that you have maybe played a little competition game.   because you realize and you find out that when doctors are a little competitive, it works for some, doesn't work for others. But then they start to watch to see, if this doctor can do it, I think I can do it. And it's not doing anything unethical. It's truly making sure that they're looking for opportunities, using intra-orals, like stuff that was already there. And I think this is what I love about being consultants are we see the entire treasure map. We see all the different things we could do. And we're like, all right.   This is going to be a fun game. And Trish, this is why I think you're Tadda. You're the confetti, like in a human form. You look at this and say, how can I make this fun? How can I get these people bought into it? And then we go for the harder pieces, but you, you dug gold. found the intro oral cameras and you taught them a few things. You figured out how to change the scheduling. And what I hope people hear is Trish that in about three, four moves very quickly and they're hitting goal. So when you're sitting here stuck at the ceiling and thinking, Oh my gosh, there's no way to get there. I just want to help you see that.   The answer is probably much closer than you think it is. You just are buried and you can't see it you need somebody outside who's not sitting in it that can guide you. like, shout out to this doctor, these offices, they take your lead. I feel like it's like, if you're gonna hire an expert who's been there, done that, done that successfully, Trish, I'd like to highlight, tell me how many team members before you came to Dental A Team, how many team members were you overseeing?   DAT Trish Ackerman (12:30) In my past, oh gosh. think at the max at the end, was close to 160.   The Dental A Team (12:31) Yes.   160 and how many practices were you overseeing at that time? All right, so you have a consultant who has worked with 16 practices, 160 employees overseeing them. Do you think she knows a thing or two of how to help a five-op practice with two doctors and a smaller team turn a few levers very quickly to get them up to where they need to go? The answer is absolutely yes. And I think Trish, that's the magic, that's the beauty that you were able to do so quickly, so thoroughly, and just something real fun.   DAT Trish Ackerman (12:43) 16.   The Dental A Team (13:09) I know like we, this is a quick podcast. I asked you to come in between client calls. So I know there's so much more magic I just want to share with everybody. But as we wrap up, cause I do know like you guys, they're consultants, they podcast in between coaching calls. They're here to deliver to clients and to also share with you. But any last thoughts you want to add as I know we wrap up so you can get on your way to another client, help them get their magic. Any last thoughts you have of this very quick office autopsy that you think people should recognize, maybe they're in the same boat as well.   DAT Trish Ackerman (13:38) Getting uncomfortable. Getting uncomfortable is going to be very important and it's okay. This doctor got uncomfortable. During the implementations that we were making, there was a team member that was not on the bus ⁓ and that was also holding the practice back a little bit. When we go in to make these types of changes, it's like, it's the unknown.   I do certain things a certain way every day the same and I understand how it feels when you're asked to do it differently. But when I first go in, that's the first thing that I will kind of announce and ask. Are you going to be okay getting uncomfortable with me? Because I promise, I promise I'm here. I'm here. I'm in your corner. And my job is to not watch people fall. My job is to watch them rise.   And I use the six pack analogy. We all want the six pack of abs. And it's going to require a lot of sit ups. And our abs can get a little bit sore, but the outcome is just really, really magical. And so once they make the commitment, like, OK, yeah, I'm ready. Let's get uncomfortable. That's when it really takes off.   The Dental A Team (14:55) That's incredible. And I think Trish, like you said, we can give you all the tactics. We can help you with all the how, but you've got to be showing up as a practice. So if you're not ready to get uncomfortable, it's not the time for you to do consulting. But I would say, like you said, most people call for consulting when they're much further down the path of hardship than they should. So if you're kind of like, all right, I know I could do some help. I know I could make some changes. Now's the time. But you also have to be willing to be uncomfortable. So Trish.   DAT Trish Ackerman (14:57) video.   The Dental A Team (15:22) I know you've got to run. I appreciate you so much being on the podcast. I think you just bring so much magic. You're so welcome. And for all of you listening, if you can see yourself maybe in this story that we shared, I know it was a very small snippet today, but there's so many things that we do, but I hope you can see in just a couple of months, this practice's life was changed, utterly changed. This doctor is having more fun. They're more excited. They're dreaming again. They're living their best life. They're loving it. The team's excited. The team's re-engaged. So if you're maybe in that like, gosh, we're kind of like losing momentum.   DAT Trish Ackerman (15:25) Thank you, Chair.   The Dental A Team (15:52) Reach out, we'd love to help you. Hello@TheDentalATeam.com or head on over to our website, TheDentalATeam.com. Book a call. We're here, we'll do like a totally complimentary practice assessment. Look to see where you are. Look to see some of the gaps. No pressure, just massive momentum for you. If we're a great fit, awesome. Otherwise we're gonna send you on your way with a lot of great tips. You're gonna have a lot of fun. And hey, you might even get to dodge your consultants. So reach out. Trish, love having you. Go have the best day. And for all of you listening, thanks for listening. I'll catch you next time on The Dental A Team podcast.

In Part 2 of The Dwayne Kerrigan Podcast with John Karpov, founder and CEO of Action Home Services, Dwayne and John go even deeper into the mindset and systems behind Action Home Services(AHS), a leading landscaping and exterior construction company serving Toronto and the Greater Toronto Area. From almost losing his residency to scaling an $8M business while facing deportation, John shares how he built structure, leadership, and culture around his immigrant grit. He opens up about redefining fulfillment, transitioning from survival mode to leadership, and how relentless personal growth became the cornerstone of his company's 50% year-over-year growth.John reveals his leadership playbook — from reading 2 books a month to building over 1,000 SOPs and investing $1.5M in professional development for his team — and how staying humble, hungry, and human is what keeps him grounded through every phase of growth.If Part 1 was about survival, this episode is about scaling — with purpose, structure, and soul.Listen to Part 1 HEREWatch Part 1 HERETimestamps[00:00:00] — Dwayne opens with: “You can only run a business so long by running the fastest.”[00:01:00] — John's incredible story of his wife's visa approval and their shared “never give up” destiny.[00:05:00] — The immigration battle: how they nearly lost everything waiting for permanent residency.[00:07:30] — The miracle timing that let them stay in Canada and the lessons learned living on the edge.[00:10:00] — Reinvesting every dollar into the business while facing uncertainty.[00:13:00] — Scaling to $10M+ before age 25 — and not feeling like it's an accomplishment.[00:17:00] — Dwayne and John explore scarcity versus hunger — and how the immigrant mindset fuels drive.[00:19:00] — John on never feeling “done” and why fulfillment comes from helping others succeed.[00:22:30] — The breakthrough realization: happiness is in the journey, not the destination.[00:26:00] — Daily fulfillment rituals: reading, training, and prioritizing sleep.[00:29:00] — Building structure and delegation into the company's DNA — leadership by design.[00:31:00] — Creating organizational charts, head of departments, and scaling through people.[00:35:30] — Learning to lead through education: 100+ conferences and a book club culture.[00:38:00] — Investing $1.5M in personal and professional development and $40K in books.[00:41:00] — Company reading list and rewards program: from “Unreasonable Hospitality” to “Good to Great.”[00:45:00] — John's transparent leadership: open-book finances, KPI education, and growth accountability.[00:49:00] — Over 1,000 SOPs: how structure scales culture.[00:53:00] — Turning every mistake into a process and every error into a lesson.[00:56:00] — The ROI of structure: new managers finally saying, “I love that it's organized.”[00:58:00] — Why immigrants often make exceptional employees — grit meets gratitude.[01:00:30] — Dwayne's reflection on the power of sacrifice and the immigrant spirit.[01:02:00] — John's final advice: “If you need my help with your business, I'll be there for you.”Key...