Podcasts about ROI

In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media deal in the world." I also break down why creative messaging is the real variable of success and how brands can end up wasting up to $30 million on a poor spot. Finally, I talk about the public's current "anti-AI" sentiment, why brands are pulling back, and how I fully expect my great-grandkids to make bank on my Name, Image, and Likeness (NIL) in the future.You'll learn about:The true ROI of a Super Bowl adWhy Super Bowl attention is still "cheap"How new companies get "broad awareness" from the Big GameThe importance of "relevance" for established brands like Raisin BranWhy the creative is more important than the attentionThe inevitable role of AI in advertising and NIL

For better AI agents, we just need bigger models, right?

Making decisions is perhaps the most important skill an entrepreneur can possess. To move from a vague idea to a structured project, Frank Kern uses a specific "Decision-Making Worksheet" to ensure every move aligns with long-term success. Phase 1: The Big Picture Before looking at the decision itself, you must ground yourself in your ultimate destination. Clarify Your 20-Year Goal: Define exactly where you want to be two decades from now. For Frank, this is building a sustainable $100M company with a minimum 35% profit margin. Define Your Purpose: Identify the "why" behind your business. Frank's purpose is to have a measurably positive impact on the global economy by changing how consumers view marketers. Identify the Decision at Hand: State clearly what you are considering. (Example: Launching a flagship program to cold media via a webinar funnel). The "Alignment" Gut Check: Ask yourself: Will this move me significantly closer to my 20-year goal? If the answer is no, stop there. Phase 2: Success Criteria & Deadlines If the decision aligns with your goals, you must define what "winning" looks like. Four Indicators of Success: List four specific results that prove the decision was right. Frank's examples include attracting qualified prospects and achieving a 3x ROI on ad spend. Set a Hard Deadline: Determine by when these success criteria must be met to turn the decision into a tracked project. Phase 3: The Benefit Analysis Analyze the impact of the decision across two different timelines: Short-Term Benefits: Immediate wins, such as gathering data, building goodwill, or turning a quick profit. Long-Term Benefits: Lasting impacts, such as business scalability, permanent list growth, and transforming the lives of clients. Phase 4: Risk Assessment (The "Reality Check") It is easy to get caught up in the "happy world" of benefits; this phase demands total honesty about potential downsides. Calculate the Cost: What is the actual financial investment required for the test? Identify What Can Go Wrong: List every fear, from suffering core business distraction to losing the entire test budget or "looking dumb." The Risk vs. Reward Comparison: Compare your "long-term benefits" against "what can go wrong." Ask: Is the potential long-term gain worth the risk of these downsides? Final Step: Immediate Action If you decide the risk is worth it, commit immediately by identifying the three next steps you can take to get the project started today.

Think quitting alcohol is all about sacrifice? Coaches Jason and Matt reveal the "Four Funny Blessings" that high achievers discover on the other side of the bottle . From the "blessing" of losing shallow drinking buddies to rediscovering genuine fun at concerts and theme parks without a drop of "liquid courage," this episode explores the profound ROI of an alcohol-free life . Learn how to transform your relationships from "black and white sketches" into three-dimensional connections and why internalizing your happiness is the ultimate leadership skill . It's time to stop chasing the "dangling carrot" and start enjoying an alcohol-free journey defined by integrity, clarity, and true intimacy .   Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

In this episode, Dr. Grace Yum is joined by Chris Pistorius, CEO of Kickstart Dental Marketing, to break down how AI, search behavior, and patient expectations are changing how practices attract new patients. The conversation covers practical strategies for sustainable growth and the common mistakes quietly costing practices patients.  Episode Highlights: Why dental marketing must be customized—not one-size-fits-all How AI is reshaping search behavior beyond traditional Google results The role of websites, SEO, and content in long-term visibility Why tracking calls, conversions, and ROI is critical to responsible growth Simple, practical marketing strategies dentists can implement right now Ready to thrive as a dentist and a mom? Join a supportive community of like-minded professionals at Mommy Dentists in Business. Whether you're looking to grow your practice, find balance, or connect with others who understand your journey, MDIB is here to help. Visit mommydibs.com to learn more and become a part of this empowering network today!

In this energetic episode of Business Coaching Secrets, Karl Bryan and Rode Dog dig deep into the mindsets, frameworks, and daily practices that separate the world's best coaches and entrepreneurs from the rest. Through rapid-fire "word association," Karl reveals actionable insights for productivity, building a powerful personal brand, becoming an ideal mentor, and thinking like legends such as Musk, Bezos, and Zuckerburg. Whether you're wondering why most coaches fail or how to stop making unforced errors, this episode is stacked with real-world advice for coaches ready to upgrade their business and impact. Key Topics Covered The To-Do List Trap and Productivity Hacks Karl explains why most people never complete their to-do list and how focusing on just three critical tasks each day—especially before 10 AM—can 10x productivity and happiness. He urges coaches to build "done lists," embrace the 80/20 rule, and set high-leverage priorities. Amateur vs. Pro: The Mindset Shift Karl breaks down how professionals obsess over what could go wrong, practice to improve (not just to practice), and invest in personal development as the ultimate asset—channeling wisdom from Warren Buffett to Tom Brady. Rules of Business and Coaching From Warren Buffett's investing rules to Karl's "two rules of business" (get clients, keep clients), the hosts link real-world examples to a simple guiding framework. Coaches are reminded that keeping clients is even more vital than getting them. The Ideal Mentor Karl introduces three coach archetypes—Hider, Winger, and Installer. The most successful mentors don't just pile on tasks but help clients cut through noise and focus on what not to do, providing systems, accountability, and transformation over mere motivation. Learning from the Great Entrepreneurs Insights from Bezos, Musk, and others show that solving bigger problems, operating as if you're always 30 days from going out of business, and having a compelling North Star all lead to outsized success. Avoiding Unforced Errors Business is a game of minimizing mistakes, from "stupid taxes" to client audits using the 80/20 rule. Whether in the Super Bowl or business, those who avoid unforced errors typically win. Why Most Coaches Fail Instead of acting with conviction and serving business owners directly, many coaches waste productivity hanging out with other coaches, lack clarity, or never truly commit. The Power of a North Star and Personal Brand From Elon Musk's Mars mission to Gary Vee's obsession with attention, a powerful vision attracts results. Karl discusses practical personal branding in the social media era and why "who knows you" outweighs "who you know." Notable Quotes "Remember, a real mentor can tell you what NOT to do." "Amateurs talk, pros listen. Amateurs want to make it, pros want to keep it." "If you really want to feel productive… create a 'done list' versus a to-do list and get your top three done by 10am." "If you can't make fast buying decisions, you won't attract people who make fast buying decisions." "You don't need more motivation. What you need is less options." Actionable Takeaways Network where your clients are: Spend 80% of your outreach time in the spaces business owners frequent, not just talking shop with other coaches. Prioritize and narrow your focus: Each day, pick your top three high-leverage actions before adding anything else. Success compounds through focus and execution. Think in mental models: Apply the 80/20 rule, "what could go wrong?", and profit-driven frameworks to decision-making and client strategy. Build your personal brand deliberately: It's not just what you know or who you know, it's who knows you. Be visible, use social media strategically, and craft a clear message. Become an Installer, not a Winger: Develop systems your clients can implement and show them where to look, not what to see. Hold yourself and others accountable for action. Imitate the greats with your North Star: State your dream and mission boldly. Big claims lead to big impact, clarity, and opportunities. Minimize unforced errors: Audit your client list for profitability, avoid busywork, and learn from athletes: controlling mistakes wins championships (and businesses). Resources Mentioned Profit Acceleration Software™ by Karl Bryan: Enables coaches to demonstrate real ROI to clients and boost profitability. Networking Opportunities: BNI, Chamber of Commerce, industry groups, higher-level events (golf clubs, yacht clubs). Book Recommendations: Money: Master the Game by Tony Robbins The Psychology of Money by Morgan Housel Mindset Tools: 80/20 Rule, Marginal Gains, Matthew Principle, Mental Models Social Media & Branding: Study the strategies of Gary Vee, Alex Hormozi, and Patrick Mahomes for rapid audience and brand building. If you enjoyed the episode: Please subscribe, share with a fellow coach, and leave a review. Check out Focused.com for more strategies, daily emails, and information on Profit Acceleration Software™. Ready to transform your coaching business? Don't wait. Listen now and join Karl Bryan's community at Focused.com. Demo Profit Acceleration Software™ at https://go.focused.com/profit-acceleration

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Megan Dineff of Ervine's Auto Repair and Grand Rapids Hybrid and EV joins marketing specialist Dan Vance of Shop Dog Marketing to explore the evolving relationship between websites and the future of search. They explore why a website remains the digital “front door” of a business, where customers decide whether to call. From using real photos to build credibility, to protecting leads through better phone protocols, to preparing for AI-driven search, this episode delivers practical insights for modern shop owners. Key takeaways: Building Trust Through Authenticity: Megan explains why the shop's website avoids stock photos and instead highlights their real team. Showing familiar faces builds instant comfort and credibility. A great website should “ooze trust” and reflect the shop's personality, so prospects feel like they've found their “forever home.” The 70% Rule: Studies show that nearly 70% of callers have already decided to do business before picking up the phone. The group discusses how poor phone handling can “put water on the candles." AI and the Return of Content: Dan explains why content matters more than ever in the age of AI. Search models now “race to your website” to gather information. Shops must create clear, helpful content, not just for people, but for the algorithms that determine future visibility. The Power of Partnership: Megan shares a cautionary story about accidentally shutting down the shop's Google Business Profile and the importance of having a trusted expert to resolve “black box” marketing issues. The group agrees: owners should focus on culture and leadership while relying on skilled partners to navigate the digital landscape. When Customers Ask AI First: What Shop Owners Need to Know [RR 1071]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/  Megan Dineff, Ervine's Auto Repair and Grand Rapids Hybrid and EV, Grand Rapids, MI Dan Vance, Shop Dog Marketing.com Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI's integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at

Enterprise SEO teams struggle with proving testing ROI and implementation challenges. Will Critchlow, CEO at SearchPilot, built the leading SEO A/B testing platform after a decade of consulting work identifying consistent execution and measurement gaps across large organizations. The discussion covers SearchPilot's new geo testing system designed for AI search environments and systematic approaches to replace speculation-based SEO strategies with data-driven testing methodologies. Critchlow outlines frameworks for overcoming the "black box" nature of modern algorithms where traditional ranking factor analysis no longer applies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Dental Boardroom Podcast, host Wes Read is joined by Megan Shelton (Shelton Solutions) and Michael Anderson (co-founder of Wondrous) for an in-depth executive session focused on one of the most challenging stages of practice ownership: scaling without creating chaos.The conversation explores the concept of “No Man's Land” the phase where a dental practice is too big to operate informally, yet not structured enough to run like a true organization. The panel breaks down what typically breaks first as practices grow, why culture and clarity often erode before financial performance does, and how intentional systems, leadership layers, and data-driven decision-making can help owners scale sustainably.This episode is especially relevant for dentists approaching $1.5–$2.5M in revenue, adding providers, or feeling increasingly busy, stressed, and constrained despite apparent growth.Key Topics CoveredThe “No Man's Land” phase of practice growthFounder vs. CEO identity shiftsCulture, values, and psychological safety as scaling foundationsMeasuring quality beyond production and revenueMarketing ROI, lead quality, and tracking systemsOperational dashboards, KPIs, and accountabilityDelegation, leadership development, and team structureCommon myths and misconceptions about growthKey Takeaways1. Growth Without Systems Leads to ChaosWhen revenue outpaces infrastructure, practices experience rising stress, declining consistency, and fractured operations even if production looks strong on paper.2. Culture Breaks Before the Numbers DoTeams feel instability before leaders can name it. Communication breakdowns, confusion, and burnout are often the earliest warning signs of unhealthy growth.3. Identity Must Be Defined Before ScaleClear mission, values, and standards create alignment and serve as a filter for decisions around hiring, marketing, scheduling, and patient care.4. Quality Requires Measurement, Not AssumptionsTrue quality indicators include:Case acceptance consistencyPatient retention and re-treatment ratesTeam turnover and engagementDiagnostic alignment across providersCash flow clarity5. Marketing Success Depends on End-to-End VisibilityMore leads don't equal better outcomes. Practices must track where patients come from, how they convert, and which channels actually drive ROI.6. Delegation Is Essential for Sustainable GrowthScaling requires owners to let go of certain roles and build leadership layers while maintaining accountability through systems and metrics.7. Many Owners Want Relief, Not More VolumeWithout structure, adding providers, patients, or locations...

What if search becomes.... proactive?

Growth marketing was built on continuous improvement — experiment, optimize, compound. But for many brand leaders today, growth no longer feels like it's compounding. Despite more data, more tools, and more optimization than ever before, ROI is slipping and hitting growth targets is getting harder. That's not a discipline problem. It's a growth marketing model problem. In this pillar episode, I break down why the traditional growth marketing model — including the AARRR framework (Awareness, Acquisition, Activation, Retention, Referral, Revenue) — is no longer optimized for how modern consumers make decisions. Built for scale and efficiency in a general-market era, these models struggle in today's fragmented, identity-driven landscape. Drawing on insights from the American Marketing Association and a conversation with Bennie F. Johnson, this episode explores: Why growth marketing optimization is breaking down despite best practices How scale without intention creates friction across the funnel Where identity friction shows up across Awareness, Acquisition, Activation, Retention, and Revenue Why relevance — not reach alone — is now critical to sustainable growth How an identity-layered approach helps growth compound again This episode focuses on diagnosing why growth marketing stopped compounding — not tactical fixes, but how the underlying model needs to evolve to reflect how people actually make decisions today. If growth feels harder than it should, this episode explains why — and sets the foundation for what modern growth marketing requires now. Find out what's slowing your growth - www.frictionlessgrowthlab.com/quiz Interview with Bennie F. Johnson, CEO of AMA - https://www.frictionlessgrowthlab.com/trust-in-marketing-bennie-f-johnson/ How to use data to increase customer success for all - https://www.frictionlessgrowthlab.com/ep-146-how-to-use-data-to-increase-customer-success-for-all-with-deborah-pickett/

Today's guest is Vijoy Pandey, Special Vice President and General Manager for Outshift by Cisco. Vijoy leads Cisco's internal incubation and strategy efforts focused on emerging technologies, platform development, and reducing technology and market risk as new capabilities move toward enterprise adoption. Vijoy joins Emerj Editorial Director Matthew DeMello to discuss how enterprises are shifting from deterministic systems to probabilistic, agent-driven architectures, and what that means for interoperability, governance, and deploying AI safely at scale. Vijoy also shares practical takeaways on building multi-agent workflows, implementing task- and transaction-based access control, and using simulation and validation layers to reduce operational risk and improve ROI in regulated and mission-critical environments. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the 'AI in Business' podcast! This episode is sponsored by Outshift by Cisco. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.

Send us a textGet an exclusive price for vidIQ! https://link.vidiq.com/podcastWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video version here: https://youtu.be/y7yXOTVrTRQCheck out Tim here: https://x.com/timdanilovhiWe break down how Tim built a faceless YouTube portfolio by choosing hard-to-copy niches, hiring full-time in high-ROI markets, and scaling output with systems. The highs include a $50k month on Shorts; the lows include age-restrictions and the AI slop wave.• moving from TikTok agency tactics to YouTube systems• breakout short at video seven and early monetization• hard niches vs saturated niches in faceless content• cost control through full-time hiring in high-ROI regions• investor partnership and SOPs for scale and quality control• rapid scale from 15 to 60 videos a month• portfolio mindset to offset volatility and seasonality• downturn drivers: age restrictions and AI slop flooding feeds• pivot to long-form for RPM stability while keeping shorts• starter strategy with branded AI influencers, not AI slop• niche bending: proven formats moved into new markets• creator-operator partnerships to buy back time and growIf you want to watch Tim's work, follow the links in the description and subscribe so you don't miss the upcoming interview with Rene Ritchie

Hundreds of millions just got an AI glow up and didn't even notice.

Alright, everybody! Scott Carson here, ready to dive into a unique opportunity that just landed on my desk: a new list of 50 "early buyout" notes! These aren't just any non-performing notes; they come with detailed servicing notes from the original lender outlining their attempts to get borrowers back on track, from trial payment plans to FHA loan modifications. It's like getting a cheat sheet for understanding the borrower's journey!Many of you know I love first-lien non-performing notes, and this batch offers a fascinating peek into institutional lenders trying to clear their books. This isn't about guessing; it's about reading the "tea leaves" (or servicing notes!) to uncover hidden value. We'll explore what makes these notes special, how to evaluate their potential, and why understanding these lender workouts can give you a significant edge in 2026.Here's your roadmap to navigating this unique batch of notes:The "Early Buyout" Advantage: This exclusive list contains 50 institutional first-lien notes (heavy on TX, NY, VA, CA!) ranging from $50K-$489K balances. What's unique? They come with detailed lender servicing notes outlining trial payment plans and workout efforts, offering unparalleled insight into borrower behavior.Decoding Lender Workout Notes: Learn to interpret lender comments like "FHA 40-year loan mod at 6.5% approved" or "repayment forbearance plan set zero due." These tell you the original lender's strategy, but you need to verify if the borrower actually made the payments or if it's just a plan on paper!Strategic Pricing for Pre-Negotiated Terms: The challenge? Some of these might be priced as reperforming if a plan is "approved," even if payments haven't started. We discuss how to calculate your desired ROI (e.g., 12-15% cash-on-cash) based on the actual anticipated P&I, ensuring the deal isn't "too skinny" once your money costs and servicing fees are factored in.Beyond the Spreadsheet: Critical Due Diligence: The notes reveal crucial details like "subject property in need of significant repairs" or that a payment was made, resetting the foreclosure clock. We emphasize going beyond numbers to check property condition (online photos, street view) and understanding local demographics (e.g., a small town like Idalou, TX) to gauge market viability.Making Informed Offers & Avoiding Pitfalls: With bids due soon, understanding how to make competitive offers is key. We cover calculating bid ranges based on confirmed payment status versus "approved" plans. Learn to account for actual legal balances versus stated UPB, and why making a clear, well-justified bid is always better than guessing.This is a phenomenal opportunity to cherry-pick from a fresh list of distressed notes. Don't be fooled by "approved" plans; dig deep into the servicing notes, crunch your numbers, and ensure your desired ROI is achievable. With smart analysis, these "early buyouts" can translate into significant profits, whether through reperforming cash flow or strategic foreclosure. If you want to make an offer, do your homework, because bids are due Wednesday! Go out, take some action, and we'll see you at the top!Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

Like 99% of companies are pushing AI.

This week, I'm sitting down with Aimee Rickabus, powerhouse entrepreneur, author, mother of six, and CEO of Tomahawk Information Solutions, to shine a light on the invisible labor women manage every day and reveal its surprising ROI. Aimee shares her experience of managing both her business and a bustling family, and how she has built executive-level skills along the way, turning household micro decision power into strategic thinking and leadership. We discuss the idea that success shouldn't be viewed as a relentless climb up a ladder, but more as tending to a garden, acknowledging the varied and shifting seasons of life. Aimee has practical strategies for you to make your invisible work visible, leverage it in your career, and optimize your time and energy through technology. If you've never wondered how all those behind-the-scenes efforts are training grounds for high-level skills, this episode will feel like a breath of fresh air.  Show Highlights: The eye-opening mirror of home and business leadership. [02:16] Mothers' mental load of micro decisions and interruptions. [03:18] How being a mom hones emotional intelligence. [06:00] The powerful ability to say no learnable in motherhood. [06:59] Empathy-driven leadership shaped by parenthood. [07:30] Gaining project management skills at home. [08:26] The strategic value of invisible labor. [09:22] Embracing success as a "garden" with life's seasons. [10:54] What's the cadence of authentic female leadership? [13:01] Make invisible tasks conscious—then optimize and/or automate. [15:41] Why tech adoption is your gateway to legacy projects. [19:36] Ways to connect with Aimee and get her book. [25:43] To find Aimee's work, book, and podcast, visit: https://themanageher.com Subscribe to the Brilliant Balance Weekly: www.brilliant-balance.com/weekly Follow Cherylanne on Instagram: www.instagram.com/cskolnicki

Ever feel like you did everything “right” and still got sidelined? We sit down with Andrea Mohamed, COO and co‑founder of QuantumBloom, to unpack why so many women exit tech and what it takes to build workplaces they won't want to leave. Andrea traces her journey from first‑gen college student to strategy executive and founder, sharing how an MBA unlocked confidence and how glass-cliff roles, nitpicky performance feedback, and unspoken power dynamics still got in the way. The message is clear and practical: stop blaming individuals and start redesigning systems, while equipping women early with the skills that make influence, advocacy, and staying power feel natural.We dig into the critical inflection points where women quietly disengage: the first year after a STEM degree, the leap to management, and the jump to senior leadership, where relationships and influence matter more than output. Andrea explains why the school playbook fails at work, how to unlearn “merit-only” thinking, and what durable skills, communication, negotiation, and cross-functional trust look like in real roles. We talk about psychological safety, manager capability, and pro-family flexibility that benefits everyone, not just mothers, and how these choices change retention.The conversation turns tactical for leaders and HR. Learn to quantify turnover, model retention ROI, and speak the CFO's language so talent programs no longer get cut. Andrea outlines how HR can evolve, as modern marketing did, moving from “arts and crafts” to a revenue partner, by connecting programs to profit. We also address DEI headwinds, the tall poppy problem, and the courage it takes to be values-aligned and visible without burning out. If you care about keeping women in STEM, building fair systems, and turning excellence into advancement, this one gives you the data, the playbook, and the push.If this resonates, follow, share with a colleague who leads teams, and leave a quick review so more people can find the show. Your feedback helps us keep these conversations bold and useful.Resources:Quantum Bloom is helping companies retain and advance women in STEM by fixing the systems that push them out Andrea Mohamed on LinkedInGet the LinkedIn Visibility Foundation. Use coupon code: "BOLDER" to receive $50 off.

On today's episode, Dr. Mark Costes is joined by Ryan Gross, founder and CEO of CMO Share, for an insightful conversation on the evolving landscape of dental marketing, operations, and how to thrive in uncertain economic times. They discuss the critical importance of aligning marketing strategies with operational capacity, how to maximize ROI by tracking the right metrics, and the power of Google Analytics over analog systems.   Ryan shares how his experience with Disney and data-driven thinking shaped CMO Share's unique approach to dental marketing. They dive into the different strategies for startups versus acquisitions, explore how AI is changing how practices must approach SEO and content, and why patient quality is more important than raw numbers. Plus, they discuss upcoming opportunities like the January 29th Practice Launchpad event in Scottsdale, Arizona—perfect for those planning a startup or acquisition in 2026. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.mycmoshare.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Is the way you measure ROI actually costing you growth, clarity, and better opportunities?  In this episode, I challenge the traditional, dollar-only definition of return on investment and invite you to rethink how you evaluate networking spaces, communities, and business ecosystems. I break down the five dimensions of ROI and explain why focusing solely on immediate financial returns can lead you to miss the bigger picture. We'll talk about direct vs. indirect revenue, unrealistic expectations, and the importance of having systems in place to track where opportunities and referrals are really coming from. Topics covered in this episode include: Why immediate financial ROI can be a misleading metric The hidden returns most business owners fail to track How trust quietly outperforms large contact lists Show notes available at www.leadinglady-coaching.com/podcast   Resources Mentioned:  Book a Call: https://leadinglady-coaching.com/schedule/  Email AliceAnne at: aliceanne@leadinglady-coaching.com  Have you joined the Leading Ladies Facebook Group yet?! I would love to see you in there! Head to https://www.facebook.com/groups/LeadingLadiesAAL to join! Let's connect on Facebook: https://www.facebook.com/aalcoaching Let's connect on Instagram: https://www.instagram.com/leading.lady.coach/

If you're a physician with at least 5 years of experience looking for a flexible, non-clinical, part-time medical-legal consulting role… ...Dr. Armin Feldman's Medical Legal Coaching program will guarantee to add $100K in additional income within 12 months without doing any expert witness work. Any doctor in any specialty can do this work. And if you don't reach that number, he'll work with you for free until you do, guaranteed. How can he make such a bold claim? It's simple, he gets results…  Dr. David exceeded his clinical income without sacrificing time in his full-time position. Dr. Anke retired from her practice while generating the same monthly consulting income.  And Dr. Elliott added meaningful consulting work without lowering his clinical income or job satisfaction. So, if you're a physician with 5+ years of experience and you want to find out exactly how to add $100K in additional consulting income in just 12 months, go to arminfeldman.com.                                                          =============== Get the FREE GUIDE to 10 Nonclinical Careers at nonclinicalphysicians.com/freeguide. Get a list of 70 nontraditional jobs at nonclinicalphysicians.com/70jobs.                                                                                                 =============== Emergency physician–turned–medspa owner Dr. Lisa Jenks explains how she went from the ER to founding Genesis Med Spa in 2007, growing it from four treatment rooms to a highly profitable practice that a private equity group ultimately acquired. Drawing on 17 years of ownership, she walks through what she would do differently if she were starting again today and why careful planning at the beginning determines whether a medspa becomes a sellable asset later. She focuses on practical decisions that matter most: negotiating the lease and build-out,  choosing services that don't require expensive devices,  hiring lean part-time staff,  defining a clear niche,  and thinking like a small-business owner rather than just a clinician.  From there, she moves into strategies for growth and profitability, including high-ROI services, KPI tracking, inventory control, staff involvement in cost savings, and preparing systems and numbers that make your medspa attractive to future buyers. You'll find links mentioned in the episode at nonclinicalphysicians.com/start-a-medspa/

Recorded live at Pocket Gamer London, Greg sits down with Hill from Checkstep for a wide ranging conversation on trust and safety, AI powered content detection, parenting in a gaming household, and why moderation is no longer just about removing harm.Hill shares her journey from data analyst to GTM leader in trust and safety, how Checkstep is building on top of the rapidly evolving AI ecosystem rather than competing with it, and why “build vs buy” decisions are becoming existential for modern studios.They explore:• What trust and safety really means for multiplayer games and UGC platforms• Why content detection is replacing traditional moderation language• How large language models are changing speed to value for studios• Where humans still matter in AI driven workflows• Detecting grooming and harmful behavior without exposing moderators to trauma• Why keystroke detection and behavioral patterns are becoming new signals• The real ROI conversation studios want proof on• Promoting positive player behavior instead of only policing bad actors• Parenting in a gaming household and how Greg thinks about kid safe play• Why balance beats bans when raising young players• Continuous learning, newsletters, and staying sharp in fast moving industries• What success looks like for startups scaling with investors• Hill's 2026 goals and growing meaningful industry partnershipsThe conversation blends operator level insight with personal stories, from renovating bathrooms at night to Wordle streaks and Goat Simulator family sessions.If you care about LiveOps, community health, AI in CX, or building safer game ecosystems at scale, this episode is for you.

Over half of US searches now end without clicks to websites. Will Critchlow, CEO at SearchPilot, has built the industry's first GEO testing platform for enterprise sites, helping retailers like major e-commerce and travel companies prove ROI across AI-powered discovery channels. The discussion reveals how fan-out queries change testing methodologies, why multimetrics analysis across Google and LLMs provides superior insights, and how dark traffic from AI apps represents unmeasured discovery value that enterprises must track for accurate performance attribution.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There are four core aspects of business development in auto repair: in-person, email, phone, and social selling. In-person relationships will always matter most, but they only scale so far. Harris Fanaroff, founder and CEO of Linked Revenue, explains that shops lean on email because it is easy, avoid cold calls because they are uncomfortable, and dismiss LinkedIn because it feels difficult to master. That blind spot is costing shops real opportunities to build trust and grow.In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with Harris Fanaroff to break down what he calls the fourth route to market. Harris explains why LinkedIn works differently from other platforms, why executives and ideal customers already live there, and why most shops completely ignore it. He shares a practical blueprint for using LinkedIn to stay top of mind, attract higher-quality customers, recruit better talent, and build genuine relationships without sending generic messages or relying on automation.The conversation delves into founder-led content, why authenticity matters more than volume, and how consistent thought leadership distinguishes shops that blend in from those that stand out. Harris also explains how to track real ROI from LinkedIn activity, why AI should support your voice instead of replacing it, and how a shop owner can dominate a local market simply by showing up where competitors refuse to spend time.Tune in to episode 136 of Maximum Octane if you are tired of crowded marketing channels and want a smarter way to reach the right customers. Let us help you change how you think about LinkedIn and your role as a shop owner.Episode Takeaways04:50 The four routes to business development and why LinkedIn is the most underused06:30 Why most sales teams over-rely on email and avoid harder but better channels07:20 How consistent LinkedIn content creates long-term separation from competitors08:15 Why your ideal auto repair customers already spend time on LinkedIn10:00 How LinkedIn supports both customer acquisition and technician recruiting11:05 A simple local LinkedIn strategy shop owners can implement immediately12:10 Why connecting with local executives beats mass marketing every time14:30 How LinkedIn replaces old school networking groups at scale17:05 Why founder-led content outperforms generic shop marketing19:10 How Harris creates content without ghostwriting or losing authenticity20:30 The three parts of a LinkedIn system that actually produce ROI22:30 Why tracking real people matters more than vanity metrics25:00 The right way to use AI without sounding fake27:15 Why most shops quit too early and never see results32:15 Why holiday posts do nothing and executive visibility changes everythingConnect with Harris Fanaroff:WebsiteLinkedInInstagramXLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Retail arbitrage on Amazon has allowed Kim and Perry Coghlan to sell over 8 figures in a single year selling shoes and clothing They manage a team of about 20 people across two cities while raising 13 kids. In this deep-dive interview, they reveal the exact systems, processes, and management philosophies that make it all work.CONNECT WITH KIM AND PERRY– Youtube: https://www.youtube.com/@EcomToolbox– Free Facebook group: https://www.facebook.com/groups/ecomtoolbox– Facebook page: https://www.facebook.com/ecomtoolbox1– Skool: https://www.skool.com/ecomtoolbox/about?ref=4adcf73740e949279874c4793504807c– Twitter: https://x.com/Pcoghlan, https://x.com/kimcoghlan4, https://x.com/ecom_toolboxRECOMMENDED TOOLS– SellerAmp SAS (14-day free trial): https://www.selleramp.com/oachallengeUse code OAC50 to save 50% off your first month.– Keepa Academy: https://www.oachallenge.com/keepa-academy– Boxem (14-day free trial): https://www.oachallenge.com/boxemTIMESTAMPS0:00 - Introduction and episode overview2:15 - Kim and Perry's business overview (10 years, 8 figures, 20 employees)4:30 - Shifting focus from top line revenue to bottom line profit6:00 - Why employees wanted data and metrics8:00 - Ecom Toolbox community and podcast launch11:00 - Helping intermediate sellers scale sustainably12:00 - The retail arbitrage renaissance14:30 - Know your numbers: why financial foundations matter first16:30 - Top metrics every Amazon seller should track17:30 - Velocity and cash flow management20:00 - Tracking stale inventory and learning from bad buys23:00 - The business scorecard explained (EOS framework)26:00 - Scorecard metrics: sales, spend, inventory value, margin28:00 - Returns tracking and seasonal variations31:00 - Finding the right tempo for tracking your numbers33:00 - Using AI in their Amazon business36:00 - Lean operations and spaghetti mapping explained39:00 - Real examples of process improvement41:00 - Bringing in a lean consultant for company-wide training43:00 - The eight wastes and eliminating extra processing44:00 - Mindset shift: accepting your process is wrong47:00 - Being the boss you never had49:00 - Elon Musk, staying in the weeds, and the Gemba51:00 - Book recommendations (Walter Isaacson, Ron Chernow)52:00 - Building systems through crisis response, not planning55:00 - Complete hiring process and personality testing59:00 - Phone screening, core values introduction, and filtering1:01:00 - Shopper training program overview1:04:00 - Warehouse training before field work1:07:00 - What makes a shopper field-ready1:09:00 - Compensation structure: item count vs percentage of spend1:11:00 - Bonus structure and incentivizing profitable behavior1:12:30 - Buying criteria for shoes and clothing (minimums, ROI)1:15:00 - Subcategories to avoid (dress shoes, small sizes)1:16:00 - Repricing strategy: buy box anchoring, not ROI-based1:18:00 - The rodeo jeans revelation: market doesn't care what you paid1:19:00 - Aging inventory repricing (30-day and 90-day rules)1:22:00 - Using ScanPower Mobile for pricing decisions1:23:30 - Holding inventory strategy and merchant fulfilled hack1:26:00 - Supplier profitability report as backbone of shopper metrics1:28:00 - Cross-collaboration and company averages1:30:00 - Honey holes and competitive bonuses1:31:00 - The four core values (TACO framework)1:34:00 - Quarterly conversations and the people analyzer1:36:00 - Embedding core values through repetition1:37:00 - Importance of outside perspectives and continuous learning1:39:00 - How lean and EOS clicked for them1:40:00 - EOS as the administrative equivalent of lean1:43:00 - Ecom Toolbox elevator pitch and who it's for1:44:00 - Where to find Kim and Perry1:45:30 - Time travel question: advice to their younger selves1:48:00 - Setting boundaries and not letting the business consume you1:48:30 - Recent impactful learning (Musk biography, learning to play)

Richard McGirr breaks down a detailed case study of a sponsored Best Ever webinar and how paid media can be used to responsibly scale capital raising. He explains why cold traffic struggles in high-trust investments, how sponsored webinars function as “rented” warm audiences, and why education-first positioning is critical when asking for six-figure commitments. Richard walks through the structure of the webinar, why capital protection and income resonated with investors, and how private real estate credit compares to equity in volatile markets. He also outlines his post-webinar follow-up systems, including rapid sales SLAs, email drips, and how long-tail conversions ultimately drive ROI from paid placements. Visit ⁠www.tribevestisc.com⁠ for more info. Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/BESTEVER  Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/  Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at⁠ ⁠⁠⁠www.bestevercommunity.com⁠⁠ Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

This is an Audio Edition episode—originally published on YouTube and optimized for audio listening.Spending hours personalizing your resume and STILL not landing interviews? In this video, I share five ChatGPT prompts (plus a bonus prompt!) that will help you craft a better resume than a $500 professional rewrite. You'll see how to use AI tools like ChatGPT to analyze job descriptions, tailor your resume with the right keywords, add measurable outcomes, and condense your experience without losing impact. These proven AI resume prompts will save you time, make your application stand out, and dramatically increase your chances of landing interviews and job offers.

In Episode 102 of the Digital Velocity Podcast, Erik Martinez and Pat Barry have a candid conversation about one of the most common challenges businesses face with AI today: buying too many tools without a clear strategy. As AI capabilities explode, teams are overwhelmed by choices, and often mistake experimentation for progress. Pat and Erik dig into why many organizations start with the question, "what tools do we need to buy?" instead of first defining the business problems they're trying to solve. As Pat explains, "Most clients that come to me start with what tools do we need to buy? My reaction is, let's see what you already have, because you might be able to accomplish a lot with what you've already got." The discussion reframes AI adoption around workflows, outcomes, and discipline—rather than novelty. Listeners will learn: • Why unchecked experimentation often leads to tool sprawl and wasted budget • How to evaluate AI tools based on real business use cases and ROI • Why existing platforms like Google Workspace and Microsoft often cover most needs • How to balance team-level experimentation with organizational governance • What questions leaders should ask before approving a new AI subscription Throughout the episode, Erik emphasizes the importance of starting with the workflow, noting, "You've got to work on the use case. Which means you also need to understand the workflows, where it's going to be used." Together, they explore how most teams can handle the majority of their needs with core LLMs like ChatGPT, Gemini, or Claude—and when specialized tools actually make sense. For marketers, operators, agency owners, and direct-to-consumer leaders, this episode offers a grounded framework for navigating the AI tool explosion without losing focus. The takeaway is clear: AI should make work more efficient and strategic—not more chaotic. Before buying the next shiny tool, make sure it ladders up to a real business goal.

Unlock real ROI with predictive AI in this episode of Future Tech featuring Pecan AI CEO Zohar Bronfman. While GenAI dominates headlines, Zohar breaks down how predictive models are quietly transforming decision-making and operations across industries. From data democratization to actionable use cases, this episode is a must-listen for leaders ready to use AI to solve real business problems — not just chase trends.

In this episode of the podcast, we're tackling a question many female real estate investors face: Should you invest in real estate if you have credit card debt? We share how tools like 0% APR cards can be used strategically for renovations—when you have the cash and discipline to pay them off—while explaining why it's nearly impossible to out-invest 20–30% credit card interest. We break down key red flags, including making only minimum payments, having no emergency reserves, and relying on rental cash flow to cover interest with no plan to eliminate principal.We walk through a few cases where investing while carrying debt might make sense, such as a conservative flip or a house hack that significantly reduces your housing costs, allowing you to attack debt faster. Lastly, we discuss using reserves, selling, or refinancing properties to pay off high-interest credit cards, and the mindset shift from avoidance to taking small, quick-win steps forward.  Resources:Simplify how you manage your rentals with TurboTenantGet in touch with Envy Investment GroupFind out more about how to work with Grace's sister, Malia Gudenkauf, by visiting her websiteMake sure your name is on the list to secure your spot in The WIIRE Community Leave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram

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Today's guest is living proof that market eminence isn't a matter of luck; it's something you can build with intention. With over two decades of helping executives and entrepreneurs stand out, this marketing expert has guided more than 1,800 professionals to elevate their brands and amplify their influence in crowded markets. He hosts “The Selling Show,” a podcast ranked in the top 1 percent globally, and is the author of several well-known books, including the international bestseller “Do It! Marketing,” which has been translated into six languages. His newest book, “Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth,” explores how visibility, respect, and brand preference combine to set category-defining leaders apart from everyone else. Through his company, Do It! Marketing, he supports CEOs, founders, and senior executives in developing durable brand assets through speaking, publishing, and podcasting. His work centers on building a portable personal brand that generates revenue, creates opportunity, and retains impact no matter where your career takes you. His insights have been featured in numerous outlets, including The New York Times, Investor's Business Daily, Forbes, and Entrepreneur magazine. Please join me in welcoming David Newman.  In this episode, we discuss the following:

https://youtu.be/knpxJ7KATsU Joshua McMahon, President of McMahon Custom Homes and a business coach, is driven by a purpose he discovered the hard way: money wasn't his ‘Why.' His real ‘Why' is lifting others—helping people find clarity around their purpose, unlock their potential, and gain traction toward it. We explore Josh's journey from C-suite construction leadership and integrator roles to building his own company as an “evolved visionary.” Josh shares his Satisfaction Pyramid, explaining how customer experience is created upstream through brand awareness, team support, trade partner support, and training, which together produce the outcome every builder (and business) is chasing: customer satisfaction. Along the way, he breaks down why the construction industry struggles with talent, how coaching becomes a competitive advantage, and why McMahon Custom Homes wins through transparency, collaboration, and guiding clients to align budget with what truly matters. — Take 5 Steps to Satisfy Customers with Josh McMahon Good day, dear listeners. Steve Preda here, the Founder of the Summit OS group and the host of Management Blueprint. And my guest today is Joshua McMahon, the president of McMahon Custom Homes and a business coach. Although I don’t know how much time you have for that these days, josh. Welcome to the show.  Yeah, thanks for having me, Steve. We go a long way back, so it’s an honor to be a business owner and now be on your show.  Well, yeah, you are a business owner. In your previous, recent life, you was an integrator, a COO of a business. So you’ve been running construction businesses and have been C-level in other construction businesses, where we also collaborated. So we have been tracking each other’s journey, for sure. So, Josh, let’s start with my favorite question. What is your personal ‘Why’, and how are you manifesting it in your business?  Yeah. I think this is always a great question. And the real truth of this question, Steve, is that I didn’t know what it was for so long. I thought my personal ‘Why’ was just to make more money. And every time I made more money, I was just more miserable. I was never happy. So my ‘Why’ was never money. I really think my ‘Why’ is all about lifting others. And what I mean by that is I have this ability to extract other people's 'Why' and their purpose from them, help them better see that, get clarity around it and then help them get traction to go attack that 'Why'.Share on X And that’s really my ‘Why’, is to help other, lift other people to really achieve their greatness. So I get a lot of energy and joy from boosting others, and watching that untapped potential really take off.  That is fabulous. And I can see that, as a business coach, that's really very appealing to people when you can do that. How does it manifest in your construction business? You have these Custom Homes construction business, how does that help you there?  And this is where it was really born. So in the C-suite and as I grew in my business, the one part that you have to do is you have to know how to recruit. At least, I had to know how to recruit. And in order to recruit, you have to find the right talent at the right price. And what I was really looking for was that potential. I was looking for the right attitude—the right hunger. I was looking for those right pieces that I could make you a construction individual. I could make you a great construction manager, but I couldn’t fix those other things. And so when I could tap into that and take and help somebody see the vision of what I could do and what our company could help you do in your career, that’s where I was able to really take and 10X my recruiting ability, but also to really tap into that untapped talent that’s out there. Because, Steve, we have a hard time finding talent in the construction industry. Well, the talent’s out there. What’s making it hard is that we don’t recognize that talent, and we’re saying, you’ve got to be this perfect candidate. You've got to fit all these marks. You've got to check all the boxes.And I’m saying, no. I just need you to check a few boxes. I'm going to help you see how you can really fit into this organization and how we can help you thrive. So that's where my ability to see that in them, help them see that in themselves, and then help them tie it to our vision as a company. That's where it really gets a lot of fun.Share on X Yeah. It’s so interesting that it’s not just about doing the job, but it’s about being emotionally invested in doing the job. And how do you get your people emotionally invested? You have to find the motivation that they have inherently that you can tap into, and then you have to make your business attractive so that it inspires them, so that they feel excited to work with you there. That’s exactly what you’re trying to do. It’s like you’re not trying to fool anybody on anything, but to think people just get excited to come do work, or just do the job, or just collect the paycheck. If that’s your motivation, that’s the type of candidate you’re going to get. Then what type of culture do you have? So if you flip that and you say, “Hey, we want to help you  transform who you are, transform your career for the better, and it’s going to help us get to our vision. Well, Steve, that sounds like a win-win scenario to me. And that’s a really appealing piece. And that’s a thriving culture.  Yeah, culture eats strategy for breakfast, as Peter Drucker said. And especially in the age of AI, it's probably even more important, isn't it, that you have a great culture, because AI can copy everything, but it won't be able to copy your culture.  No, that's exactly right. I think AI is a great tool. It’s really going to help us magnify and improve our businesses. But if your culture is broken, AI is just going to magnify the brokenness of your culture, and then AI’s going to tell your people how to go find another job. That is probably true. I haven’t thought about that. So you developed this framework, we are a podcast of frameworks. I’m always looking for the framework and and you talked about this Satisfaction Pyramid framework. Yeah. Is this also something that helps create that culture? Tell me a little bit about this pyramid and how did you come up with it and what does it do?  Yeah, it’s an interesting thing, right? So you understand Maslow's hierarchy of needs. These are the things you need for survival and for happiness. And I've said, look, in home building, we've always talked about customer experience and customer satisfaction. We want people to be happy. And I'm saying, well, I don't know what that means. I don't know—if I hit my schedule, if I hit my budget, if I do everything on time, but they're still not happy—so what exactly am I missing? What's the missing link?  And kind of tying the hierarchy of needs to this triangle of customer satisfaction or happiness, I found that there are some really key fundamental pieces that we've got to lock into place to really get to the customer satisfaction and customer experience that we're seeking. For me, I think brand awareness is first. If your brand awareness is out there and it's really strong, people are going to gravitate towards it organically.Share on X That’s going to decrease your SEO spend, you decrease your marketing, decrease your turnover for people, because people want to be part of that. The interesting story on brands — and I don't know how true it is, I meant to look it up before this — but I saw something on social media about Tommy Hilfiger. And before he launched his clothing brand, he didn't have anything, but his brand was so far out in front of himself that people thought this was this great designer, and he hadn't designed anything. And it was all tied to that piece of brand. So if your brand is strong enough, you can do incredible things. So I think brand is super important.  Yeah. Let me just interject here. So probably 20 years ago, I was working with a company, and it was actually in the construction space. It was in the environmental construction space. And this company had an amazing brand. So the founder was a great thought leader, and he was blogging and talking in forums. And I really thought that this company's got to be a $50 million company. I mean, they're so powerful. And then they invited me to their board as a board member. I said, “Wow, this is such an honor.” This big company. And it turned out it was just a $5 million company. But the brand was so powerful that they looked much bigger.  Yeah. And that statement, that’s an appealing thing. So if you think of yourself as a high level achiever, an A-player, and you are gravitating to that brand, that’s what it’s going to do. You're going to bring in the right people, and then if you've got the right culture and the right other pieces, you're going to stick around with that company.Share on X So a $5 million company can look like a $50 million company and be really attractive to people that are interested in that type of world. Yeah. Super important. Love that story. The second thing for me is team support. This is where I really saw in my career as I grew. I can tell you, my first construction job at the construction management level, my VP of construction told me, and this is 20 plus years ago, I haven't forgotten it — he said, “My leadership style is to give you just enough rope to hang yourself.” And to this day, I have no idea what the heck that means. But what he did show me was he wasn’t going to support me. He wasn’t going to encourage me. He wasn’t going to help me grow. He was basically going to let me swim in the deep end. And if I made it, great. And if I didn’t, no problem — there's another guy behind me. And that’s the mentality of the construction industry. And what I said was, we do a great job of spending money for our sales team. Sales team needs training, we’ll spend the money on training. If the executives need training, we’ll spend the money on training.  But who’s training the middle managers? Who’s training the young men and women coming into the industry? Who’s training the people who don’t have the experience? There’s a big myth in that world. So I think from an internal standpoint — and mind you, coaching is a buzzword right now, just as leadership is — not everybody's a coach, and not everybody's a leader, and that's okay. But if you do have somebody who can coach on your team, and you can coach your team up internally, it’s a very big value add. And so for me, my coaching ability has been a real value add for people that I've recruited, for people I've had on my team, and people I've really invested in and helped grow.Share on X And quick story on coaching. I interviewed this young candidate, I mean, really good-looking kid. He had tons of talent, education, everything he needed, but no construction experience. Still, he had all the right soft skills. And it came down between our company and one of the big national builders. And typically, you’d go to the national builders, more money, more upside, more advantages. And he asked me, the last question he asked me, he said, “Why would I come work for you guys versus this other company?” I said, “Because they don't have me.” I said, I’m not saying this is an arrogant thing to say. I’m saying that I’m going to pour everything from me into you and help take you to where you want to go. You won’t get that anywhere else. Because when we’re done after three years, you can go anywhere you want. And that young man is currently making almost as much as I was making as a C-suite employee, and he’s out in the field running projects. And that’s only like a three or five year period. Like that’s incredible growth, but it’s because of the investment we made in him.  Yeah. There's this saying — I think it's Zig Ziglar — that people don't invest in their people, they don't coach their people, because they're afraid that they’re going to go away to the competition. And then Zig Ziglar asks, “Okay, but isn't there a greater risk that you don’t coach them and and they stay?”  Yes. This is always the thing. And I think a lot of people have a scarcity mindset where they’re so afraid of, if I pour into you, you’re going to go and you’re going to take it somewhere else. What I say is, I’m okay with that. Because when you go somewhere else, you're going to say, “Josh McMahon built me up. He gave me the foundation for my career. He put me in the position I’m in today. I have what I have because of my start. You should go there and get the training from him. There’s no sham e in that because, again, we go back to point number one: brand. That’s tight. That’s my brand out in front of our company that adds value to our company.  So I started my career at KPMG, and one of the ideas they had was this pyramid structure — up or out. But the idea was to take care of the people that even when they leave, they become ambassadors for you on the client side. And then they’re going to convince the client to hire KPMG to be their auditor. And I really like this.  It’s so special, right? Because what you, I mean, Steve, you think about this, we worked together two or three years ago. We still stayed in touch. Even though there’s no financial gain, we still help each other where we can because I want the best for you, as you want the best for me. And that’s what you’re really looking for.  Yeah, that’s true. And the thing about coaching is you have the double benefit, because the company benefits because it has motivated employees who are performing at the higher level than when they came in, and at a higher level than where you hired them, frankly. Correct.  And then they are building a career. So they are building a career equity for themselves. And actually that’s why you get a better ROI on these people, because they have more career equity, they have more skill level than what you have to pay them because you are growing them.  That’s exactly right. You’re building into those individuals that generational wealth that most of us are seeking, or think is out of reach. It's there. We just need somebody to believe in us, and that’s really that piece. The third thing for me, especially in construction, it’s the trade partners. And when I think about it, as a general contractor, look—I'm wearing a collared shirt. You're not going to see me on the job site swinging a hammer. I’m out there with the building plans. I’m verifying things. I'm scheduling. I'm doing more management-level work. That means my trade partners are carrying the lion’s share of the work that actually goes into place. And as a construction company, we don’t make money unless work goes in place.  So I have to do the same thing I'm doing with my internal staff with my trade partners. I have to build them up. I have to elevate them. I have to put them in a position to win.Share on X And this is very basic—schedule accurately. Treat them like people. Treat them with respect. When you go on the job, support them. Listen to their feedback. So if they’re sharing something that’s not working, listen to it with an open mind. And maybe we can do something different, or we can explain why we can't do something different, so they have a better understanding of the ‘Why’ behind what we’re doing. Yeah.  So the trade partners is my next big pillar.  And it’s harder to manage trade partners. I mean, I’m not in the construction, but it’s going to be harder because they are part-time with you. They have other commitments that they have to observe. They don’t wear your brand. They are being paid by someone else who may have a different corporate culture than your company has. And you have to bring them in part-time and make them as good as your standard.  Yes. The hard thing is you have to share with them your vision first. This is who we are. This is what we stand for. Share with them your core values. And then build them up and show them that they’re truly a partner in this. Most of us don’t treat them like partners. We treat them like subcontractors. We treat them like they're inferior individuals—less than me. And I think they can work for you part-time and do that. And you’re absolutely right. But if we treat them like people, we build them up, they’ll be there. Because I want to treat them in a way where, hey, you might be a great plumber, but you’re a terrible business person, and I can maybe help you better understand. I say this because I'm working with a young plumber who's bidding things, and he’s just all over the place. And I'm saying, “Hey, how did you come to this number?” “Well, I just know I need to make X dollars.” And I'm like, “Well, how do you know how much money you need to make? What's your break-even number? What's your overhead burden?” Starting to help him better understand how to break down the P&L, how to charge the right margin on the job so that you’re getting work as consistently as you want, but most importantly, so you can grow your business and continue to support my business as it grows too.Share on X Yeah, you want to create stability for them as well. And if you treat subcontractor well, then they’re going to prioritize you, won't they? So they have other customers that may not treat them as well. You’re going to get the most of the energy from them if you treat them well. And that’s also a huge benefit for your business. There’s nothing lost in that, right? Again, you’ve got brand ambassadors out there talking about, one, this guy builds a great house. He treats everybody great. You made the right choice buying with with McMahon Custom Homes. Because, Steve, if you’ve ever been on a job site, the trades will tell people what they feel, whether it’s good or bad. Yeah. So you are getting it no matter what.  Yeah. You go and you look at the construction site and ask around, and then you will get exactly the kind of general contractor you may be dealing with.  Yes. I mean, absolutely. We love to talk, and so you want people talking about good things and talking up your business and what’s happening in the field, and that’s extremely valuable. Okay, so step number one, brand awareness. We talked about that. Then supporting the team. Yes. So that they feel that they are growing and they are recognized as individuals, that you care about them. Yeah. Then the same goes with the trade partners. You support them even though they’re not your employees.  Yes.  What’s step four?  Yeah. Step four is training. Okay. And training, I think of training in terms of systems that you’re putting in place. Constant, never-ending improvement on those systems. Systems are not static, so training is a nonstop thing that we've got to continue investing in and keep helping to grow our team. So constant process improvement. Having KPIs in place, or metrics in place. And the reason for those metrics is simply where do we need to focus our attention? What levers do we need to pull? And then I go back to the training. So then we train up on metrics that maybe aren’t working the way that we want them to, or we’re not getting the result that we want to get out of them. That’s where the training really comes into place. And if we don't have that training in-house, what stuff outside of the company can we get them into? What type of training do they need to level them up? Because as I think about training, Steve, most of us think you’ve got to fit every box, you’ve got to be the perfect candidate. But you and I both know that I’m good at three out of the five things, and you’re good at two out of the five things. So we make a damn good team together. And that’s okay, and we need to better learn how to cross-train each other, level one another up, and then find those right tools.Share on X  Absolutely. Okay, so what’s the final piece of the flywheel?  Yeah. Well, I feel like if you're doing all these things, brand awareness, team support, trade partner support, and the right training, and you're doing this continuous basis, you're going to have customer satisfaction.Share on X That’s exactly what you want. You’re going to create that customer experience because look, at the end of the day, we’re only here because of the customer. If the customer’s not interested in buying my product, I don’t have a business. And so all of these pieces drive that customer experience. That’s what continues driving who I am. One thing I’m really focused on with customer satisfaction and experience is having good specifications written down. I think yes, we’re a custom home builder, but I have minimum standards that I want to achieve.  So I have the minimum standards. Now, if your budget says, “Hey, we can't quite reach that level,” well, we can certainly reduce our standard. And when I say reduce our standard, I don’t mean cut a corner. I mean change from, say, a Kohler faucet down to a Delta faucet. It’s still a great faucet. It’s still a great brand. Maybe just not the same brand that I would use at this level of home. Or we can go the complete opposite direction and elevate that standard. But just having that set in place, so that if I say, “Steve, this home's going to cost you $1.2 million,” and you're like, “Oh, great. Well, the other builder's $1.3 million, so you've got a better price,” okay, great. But what goes into the price? What are you getting for the price? So if I have those minimum standards baked in, I can tell you, This is what you're going to get for $1.2 million. Now we can go in and customize it and make it your home. Having clear expectations. How important are clear expectations even in our coaching business, right? And it’s not just clear expectations from me to you, it’s clear expectations from you to me. I need to understand what your expectations are. I need to know that I can achieve your expectations. And I think that if I believe I can’t, I need to be honest and say, look, I’m not the right builder for you. I’m not the right business for you. But here are..  Or maybe your expectations are not realistic. Sometimes, for the budget you have, you need to make some trade-offs. Maybe you can have this man cave, but you'll have to cut back on the kitchen, and you’ll have to discuss it with your wife. And that’s really key. So the thing that I love about being a custom builder is that my focus is on collaboration.Share on X If you say, “Hey Josh, the budget comes in at $1.2 million, but I really want to be at $1 million,” okay, great Steve. I’m here to collaborate with you and show you ways we can tweak things, pull this down, and future-proof your home. Because I want you to have the home that you want, and in two years you can probably afford that additional $200,000. I don't want to put you in a place where you can easily plug and play that versus oh, now I got to rip out all these walls. I got to redo this. It's not $200,000—it could be $300,000. So that’s where we can collaborate and really find the right pieces to put you in the best position.  That’s very interesting. This whole framework, the culture that you build here. Is this something that connects this whole framework, this idea that you have, how you’re projecting the culture out into the customer service? Is this why you started the McMahon Custom Homes?  It truly is. Well, two parts, Steve. One, I’m an entrepreneur at heart and I have fought this my entire life, and I’ve always thought there was something wrong with me. Why can’t I just get on board? Why can’t I just drink the Kool-Aid? Why can’t I just get in line? And two or three years I go into a company, I do great things, I start rebuilding things, and then I start to get that itch. And then I’m like, okay, I need to go somewhere else. And for a long time I thought it was, well, I’m just moving to a new company to make more money, which was true. I was making more money, but then I wasn’t happy. Again, it was never tied to the money, so it was really just that entrepreneur need. But the second piece was, I've noticed for ten years—a decade—that our industry is in need of a massive transformation. The antiquated way of doing business and how we do things. I think the builder suites and the stuff that we have at our disposal is really good, but it’s not what everybody’s looking for. But I couldn’t tell you, the owner, Hey, we’ve got to scrap this. We need to do this. Because ultimately, even as the integrator, my job is to bring your vision to life. And if this is part of your vision, then I need to bring this to life. And so I started to realize with my entrepreneur spirit and my own ideas, I needed to start developing my own home building business to start bringing some of that to life, to really satisfy who I am and do the things that I wanted.Share on X Yeah, this is so important because, as entrepreneurs, we have this frustration. We are somewhere and things are not going as well as you would like. And we don’t get to tell the boss how to do things because they have their own ideas and their own set ways, and then they just get irritated by all those ideas and they feel like we are just being disgruntled employees, and this frustration eats away at you. And at some point you say, okay, what the heck? I'm just going to rip the Band‑Aid off and try to figure it out, right? It’s very true. I mean, it’s funny now looking back on it because there were so many times where I just didn’t understand. I was like, “What the heck is the matter with me?” But you’re exactly right — you’re going to bang your head against the wall, and not everybody’s cut out to be an entrepreneur, right? I mean, it sounds really great being self-employed, doing your own thing, making your own hours. It sounds great.  But I tell you something, Josh, not everyone is cut out to be an employee either.  No doubt, Steve. So true.  So it’s the other side of the coin. I think many of us become entrepreneurs because we basically eliminate all the viable alternatives.  Yeah. Burn all the boats, right?  Yeah.  I think there’s so much value in this. The second time we really got introduced and got to work together, you introduced me to the book Second in Command by Cameron Herold. I’m a  Cameron Herold fan in the Second in Command book, and I read that book and I said, “Man, this is me. I can do this.” I love being more in the shadows, helping a visionary grow their business, and doing all that stuff. What happened was, I started to really enjoy being out there, networking, putting myself out, and getting in front of people.  And I was like, well, I’m a visionary. I can see what’s going on in the future. And I think I was more of a visionary than the person who said he was a visionary. So it was really like, then we’re clashing heads on which vision are we chasing. And I’m like, I got to get outta here because I’m steering you away from what you want to do, and that’s not fair to you.  I think there are two major types of visionaries. There are the born visionaries, and then there are the evolved visionaries. So you have the born visionary who is a visionary because they are just not able to execute, but they can come up with all the big ideas. And if they find people who can execute for them, they're in luck, and they might build a company. And then you have the evolved visionary who starts out doing the work, grinding, figuring things out, teaching themselves discipline and work ethic. And then they start to manage people because they’re doing it better, so they get more responsibility, and then they become an integrator or operator. And at some point, they want to come out of the cocoon and do it themselves. And maybe you’re that version of it, the evolved visionary.  You summed that up perfectly because that's exactly how this whole thing transpired.  Love it. So tell me about, what makes McMahon Custom Homes unique? Beyond the culture—is it the culture that makes you unique, or is there something else? From the eyes of the customer, what makes you unique?  I don’t know that it’s our culture that makes us unique. I think what really makes us unique is our process—how we do things. We start everything with an initial consultation, just myself meeting with the homebuyers. Typically, it's a virtual meeting where I want to learn more about your project. I’m interested in what you want to build, what your expectations are, what your non-negotiables are, and I just really explore everything under the sun about your project.  Then I'm going to ask the dreaded question: what's your ideal budget? Most—or a lot of—people say, “You know what, I don't want to give the budget. So I'll say, “Okay, what budget number scares you?” Because as a custom home builder, I’m going to help you design the home that you want for the price that you want. But I’m going to also share with you if it’s not possible. If you have a home design that's more than what your budget is, I'm going to share that with you in real time, as soon as I can. So I'm very transparent. And I learned this from working in my past, where we wouldn't share those numbers with clients. We had a client where we were a million dollars over their ideal budget. It was six to eight months of working with them and about $25,000 in actual costs. I don't need to tell you—the homeowner was not pleased, and the homeowner did not pay that bill.  So that was a major lost opportunity in the build, but also the opportunity cost and how much time we spent on it. I learned from that and said, “Hey, I don't want to do that. I don't need every buyer to be a yes. If I'm a good fit for you, and I'm a good builder for you, great—let's go.Share on X I want to build your house. I’m excited about building homes for people. But I don't need to build everybody's house, because for some people, it's just not the right fit. So for me, I'm your guide in this process. And that's what I really pride myself in. You want to build a home, I’m going to guide you through this process, help you with each step of the way. Help you with the county side, the field side. I’m here to guide you through that whole thing. We really work towards your budget, your ideal budget. We build it out. We’re very transparent. A lot of clarity on what we’re doing, where we can collaborate, where we can maybe say, Hey, instead of $80,000 tile package, we can get a $45,000 tile package. Because we’re really looking for what’s your vision for it.  Yeah.  What do you want to see? How do you want to feel? And we can help you pull that together.  Yeah, I think that’s very interesting, because I can see that there is value being created when you have an empathetic CEO who runs the business. You, in that case, who really gets to feel what the lifestyle of the individual is, what their vision is. You help them paint the picture so that you see it as well, and then you measure each element in proportion to their desires. Because maybe they want something like a really flashy countertop in the kitchen, but they really don’t care about what the deck is going to look like. Maybe it’s a stup*d example. And when someone buys, I don’t know, a standard home, then you are going to pay for stuff that you really don’t care about, and you are not going to get the stuff that uniquely is important to you. And with that approach that you’re doing, you are measuring everything to the right degree, and it’s going to be a perfectly balanced meal for the customer. That’s a great way of looking at it. That’s exactly right. And the deck versus man cave or versus this, that’s exactly the right way to look at it. A deck is a great add-on. It can be done anytime in the build. It can be done anytime. It's a minimal barrier to entry. Well, something on the inside of the house, the kitchen, the showstopper kitchen, that’s a different story, right? Because now you're impacting your life. You’re changing things. If we understand that the kitchen is a really prime target, then we want to make sure we commit enough money to that area. We want to make sure we commit enough design hours to that area. And maybe other areas are like, “Hey, minimum standard's great with us.” Perfect. Done.  Yeah. We only sleep in the bedroom, we don’t do anything else.  Exactly. Great point.  Which is a problem in itself. Anyhow, if someone would like to learn more and maybe learn your ideas—maybe they want to be coached by you, or they want to learn about McMahon Custom Homes, what it takes to align with your vision—and particularly if they're in Central Virginia where you work, where should they reach out and where can they find you? Yeah, so several different places. McMahonCustomHomesLLC.com is our website, so you can certainly find us there. We have an active Instagram account, McMahon Custom Homes. I have an active Facebook account, again, McMahon Custom Homes. I do have a LinkedIn account, McMahon Custom Homes, LLC. Also for myself, my wife and I host a bi-monthly podcast. We took a year hiatus, and we just started again in 2026. Our podcast is not on McMahon Custom Homes, but it's really about the construction industry, different things that you experience, and really just giving back and trying to help others learn from maybe stuff that we did or things that we’re experiencing. My wife is a designer. I'm the home builder, so you kind of get a good mixed bag. And that's Feed Me Your Construction Content, if you're ever interested in tuning into that.  Yeah. And if you would like to see what a collaboration between Josh and his wife looks like, then check out his website,  McMahon Custom Homes. You can check out his house, or their house, that they built together. And it’s a beautiful house.  Yeah. Thank you.  It's a good place to start. Josh, loved it. I loved your content. Really interesting how you created the Satisfaction Pyramid in construction. I think that parallel applies to other businesses as well. Obviously, the elements are slightly different, but brand awareness, supporting the team, supporting your partners, training your people, pouring into them, and then creating that customer satisfaction are important in any industry. So thank you. If you enjoyed listening to this show, make sure you follow us on LinkedIn and on YouTube. And stay tuned, because every week I bring an exciting entrepreneur or thought leader on this show. Thank you for coming, Josh, and thanks for listening. Important Links: Josh's LinkedIn McMahon Custom Homes website McMahon Custom Homes LinkedIn

Beth Hendriks talks about Infios: what they do; intelligent supply chain execution; moving AI from hype to outcomes; & what 2026 will bring for the industry.     IN THIS EPISODE WE DISCUSS:   [03.33] An overview of Beth's 30-plus year career and how she learned to balance it with motherhood. "I'm a mother of six, and that gave me a lot of skills to be effective in my everyday job… To balance challenges, to learn to prioritize, and how to have peace in the midst of chaos." [06.07] An overview of Infios and what they do, and what their recent mergers and acquisitions mean for their customers. "Being data-driven is crucial because, as we get into things like AI, it's only as good as the data that feeds it." "For our customers, the acquisitions translate into broader functionality with less integration complexity, so they benefit from a more connected platform that allows them to align inventory, fulfilment and transportation decisions." [08.57] The ideal customer for Infios. [11.06] From poor visibility and slow decision-making to an inability to coordinate across channels, the common challenges Infios customers experience, and how Infios help to solve them by delivering tighter control over planning and execution through unification. "Customers come to Infios when their operational complexity has outgrown either their existing systems or processes and is starting to impact from a cost, service level or scalability perspective." "They want to run a more agile, efficient, resilient supply chain while keeping pace with ongoing disruption and growth." [14.00] What 'intelligent supply chain execution' means, the benefits, and the impact it's driving for Infios customers. [18.04] How Infios' modular technology helps tackle historical tech stack issues and support quicker testing, flexibility, and transformation. "It ultimately results in a supply chain execution platform that evolves with the business, rather than constraining it, and it supports continuous improvement instead of periodic disruptive overhauls." [22.23] Beth's perspective on AI in the current market, the gap between hype and reality, and how Infios is driving AI with purpose. "Many organizations talk about AI in conceptual terms: 'AI is going to help transform my supply chain'… But, in practice, common challenges like fragmented data, legacy systems and unclear ROI means most are still in early stages of adoption." "Hype around AI hasn't fully materialized into broad operational impact." [27.00] A case study exploring how Infios helped a customer struggling with slow order-to-ship cycles and low inventory visibility by implementing an integrated stack that resulted in 70% fewer back orders, a 20% increase in customer satisfaction, and improved delivery accuracy as well as lowered inventory costs. [30.42] Why Infios believe that the future can be better if we make supply chains better, and their vision for moving toward it. "Supply chains quietly shape almost every aspect of modern life – people that aren't familiar with it don't even realize the impact it has." [34.13] What 2026 is going to bring for the industry, and for Infios. "2026 is going to be a year of practical AI adoption, tighter integration and smarter execution." RESOURCES AND LINKS MENTIONED:   Head over to Infios' website now to find out more and discover how they could help you too. You can also connect with Infios and keep up to date with the latest over on LinkedIn or YouTube, or you can connect with Beth on LinkedIn. Check out our other podcasts HERE.

Dr. Becky Kennedy is a clinical psychologist, the bestselling author of Good Inside, and the founder of a parenting platform used by millions. Known for her practical, psychology-based approach to parenting, Dr. Becky shares how the same principles that help parents raise resilient children can make you a much more effective leader. In this conversation, she breaks down why all human systems—whether families or companies—operate on the same fundamental principles, and how understanding these dynamics can make you more effective in every relationship.We discuss:1. Why repair—not perfection—defines strong leadership2. Why you need to connect before you correct to build cooperation and trust3. The “most generous interpretation” framework for handling difficult behaviors4. How to correctly set boundaries (vs. making requests)5. The power of “I believe you, and I believe in you”6. What it looks like to be a “sturdy” leader—Brought to you by:Merge—Fast, secure integrations for your products and agents: https://merge.dev/lennyMetaview—The AI platform for recruiting: https://metaview.ai/lennyFramer—Builder better websites faster: https://framer.com/lenny—Episode transcript: https://www.lennysnewsletter.com/p/dr-becky-on-the-surprising-overlap—Archive of all Lenny's Podcast transcripts: https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0—Where to find Dr. Becky Kennedy:• X: https://x.com/GoodInside• LinkedIn: https://www.linkedin.com/in/drbecky• Instagram: https://www.instagram.com/drbeckyatgoodinside• TikTok: https://www.tiktok.com/@drbeckyatgoodinside• Website: https://www.goodinside.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Dr. Becky Kennedy(05:14) Connecting parenting and leadership(08:40) The power of repair(11:05) Connecting before correcting(17:45) Good Inside framework at work(22:08) The most generous interpretation (MGI)(25:46) Curiosity over judgment(27:07) Understanding behavior change(31:08) What potty training can teach us about workplace behavior(34:40) Naming your intention(35:41) Sturdy leadership(40:52) How to set boundaries well(46:33) The role of leadership and consensus(50:50) The importance of being “locatable”(52:40) A powerful story of betrayal and realization(57:12) Building resilience over happiness(01:00:34) The power of the phrase “I believe you, and I believe in you.”(01:09:08) The Good Inside community and resources(01:16:22) AI corner(01:19:52) Good Inside's mission(01:22:26) Lightning round and final thoughts—Referenced:• Shreyas Doshi on pre-mortems, the LNO framework, the three levels of product work, why most execution problems are strategy problems, and ROI vs. opportunity cost thinking: https://www.lennysnewsletter.com/p/episode-3-shreyas-doshi• Radical Candor: From theory to practice with author Kim Scott: https://www.lennysnewsletter.com/p/radical-candor-from-theory-to-practice• From ChatGPT to Instagram to Uber: The quiet architect behind the world's most popular products | Peter Deng: https://www.lennysnewsletter.com/p/the-quiet-architect-peter-deng• Punch: https://en.wikipedia.org/wiki/Punch_(play)• Figma: https://www.figma.com• Andrew Hogan on LinkedIn: https://www.linkedin.com/in/ahhogan• Replit: https://replit.com• Behind the product: Replit | Amjad Masad (co-founder and CEO): https://www.lennysnewsletter.com/p/behind-the-product-replit-amjad-masad• Lovable: https://lovable.dev• Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (co-founder and CEO): https://www.lennysnewsletter.com/p/building-lovable-anton-osika• Claude: https://claude.ai• ChatGPT: https://chatgpt.com• Secrets We Keep on Netflix: https://www.netflix.com/title/81697668• K Pop Demon Hunters on Netflix: https://www.netflix.com/title/81498621• Liberty puzzles: https://libertypuzzles.com—Recommended books:• Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity: https://www.amazon.com/Radical-Candor-Revised-Kick-Ass-Humanity/dp/1250235375• Good Inside: A Practical Guide to Resilient Parenting Prioritizing Connection Over Correction: https://www.amazon.com/Good-Inside-Guide-Becoming-Parent/dp/0063159481• Leave Me Alone!: A Good Inside Story About Deeply Feeling Kids: https://www.amazon.com/Leave-Me-Alone-Inside-Feeling/dp/1250413117• The Power of Moments: Why Certain Experiences Have Extraordinary Impact: https://www.amazon.com/Power-Moments-Certain-Experiences-Extraordinary/dp/1501147765/• The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture: https://www.amazon.com/Messy-Middle-Finding-Through-Hardest/dp/0735218072• Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration: https://www.amazon.com/Creativity-Inc-Expanded-Overcoming-Inspiration/dp/0593594649—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

Send us a textAre you accidentally making your brand harder to buy from? In this guest interview, Jen talks with Nicole Powell, founder of Halcon Marketing, about neuromarketing—how the brain processes marketing messages and why most buying decisions happen before people can explain them.You'll learn what neuromarketing actually is, the “curse of knowledge” mistake that makes messaging confusing, and why some offers need facts + ROI more than emotional storytelling. Nicole also shares practical advice for standing out in crowded markets, using data without fear, and doing audience research that actually improves conversions.Plus, Nicole shares a free guide + workbook with five neuromarketing secrets you can apply to your brand right away.ALL LINKS: https://jenvazquez.com/neuromarketing-for-service-businesses/Transform your service-based business with valuable insights and actionable strategies on how to find, attract, and book your ideal clients at our marketing summit.https://creativemarketingsummit.com FREE Marketing Summit: https://creativemarketingsummit.com

In this "LinkedIn Premium vs. Clubhouse Plus: Paid Social Business App Features Comparison" episode, Favour Obasi-ike, MBA, MS leads a detailed discussion comparing the premium subscription services of two major professional and social platforms: LinkedIn Premium and Clubhouse Plus. The conversation delves into the value proposition, pricing, and return on investment (ROI) for each service, offering listeners a clear framework for deciding which, if any, is the right investment for their professional goals. With contributions from guest speaker Jason and Celeste, the episode provides a balanced view, weighing the feature sets of both platforms against the practical needs of users, from small business owners to large corporate professionals. The discussion also highlights the importance of intentionality and active participation to maximize the benefits of these powerful networking tools.Podcast Episode: Learning TopicsThis episode offers valuable insights into several key areas of professional development and social media strategy. Listeners will gain a deeper understanding of the following topics:Platform Investment Strategy: Learn how to evaluate the costs and benefits of premium social media features to make informed investment decisions.Social Platform ROI: Discover methods for calculating the return on your investment of time, energy, and money on platforms like LinkedIn and Clubhouse.LinkedIn Optimization: Uncover underutilized free features, such as LinkedIn Projects, and learn how to build a compelling profile that attracts employers.Professional Networking: Gain best practices for building and maintaining a strong professional network, both online and off.Market Analysis Frameworks: An introduction to the TAM, SAM, and SOM (Total Addressable Market, Service Addressable Market, and Service Obtainable Market) framework for strategic planning.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlinePodcast Episode Key TimestampsNavigate the episode with these key timestamps to find the most relevant discussions for you:[00:00 - 02:00] Introduction to the discussion on LinkedIn Premium vs. Clubhouse Plus.[03:30 - 04:00] A direct comparison of the pricing structures for both services.[06:00 - 07:00] The history of LinkedIn Audio and its place in the social audio landscape.[07:00 - 08:00] The host shares their extensive history and experience with both platforms.[28:00 - 35:00] Guest speaker Jason offers a critical perspective on the timing of Clubhouse Plus and the ROI of LinkedIn Premium for small businesses.[36:00 - 38:30] A deep dive into the powerful and underutilized "Projects" feature on LinkedIn.[38:40 - 40:00] Closing thoughts and the application of the TAM/SAM/SOM framework to personal branding.Frequently Asked Questions (FAQs)1. What is the main difference between LinkedIn Premium and Clubhouse Plus?The primary difference lies in their core purpose. LinkedIn Premium is geared towards professional advancement, offering tools for job seeking, sales, and recruitment. Clubhouse Plus enhances the social audio experience, providing features for dedicated users to improve their networking and content creation on the platform.2. Is LinkedIn Premium worth it for small businesses?According to guest speaker Jason, the ROI for small businesses might be limited. While it offers powerful search and recruiting tools, many of the key benefits for networking and profile enhancement can be achieved using the platform's free features effectively.3. What are the most valuable free features on LinkedIn?The "Projects" feature is highlighted as a powerful tool to showcase your work and skills in detail. Additionally, collecting recommendations and building a comprehensive profile are highly effective free strategies for professional growth.4. How can I maximize my presence on these platforms without paying?The key is active and intentional participation. On LinkedIn, this means fully utilizing all profile sections, engaging with content, and connecting with other professionals. On Clubhouse, it involves joining relevant conversations, contributing valuable insights, and building a network through active participation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to another solo episode of the Franchise Fit Podcast with Lance Graulich—where he talks about real franchise owner incomes, real numbers, and the ROI math most people ignore.In this episode, Lance gives you the Wall Street benchmark (the S&P 500 long-term average returns) so you can stop asking “How much do franchise owners make?” like it's one number—and start judging a franchise opportunity like a serious buyer.You'll learn the income equation every buyer needs, why revenue is NOT income, how margins + managers + debt change everything, and how smart owners get paid twice: cash flow now + equity on exit (often a multiple of EBITDA/cash flow).Sponsored by: SEO Samba — predictable results + AI-driven marketing for franchise brands.

Hoy Paco y Roi practican con algunas expresiones de uso común.

In this insightful episode, we sit down with an entrepreneur, sales strategist, and creator of Racing Snail and Leaderboard Legends, Seth Preus. We explore leadership, motivation, sales productivity, accountability, and performance psychology. His work has transformed the approach of thousands of professionals to productivity and team engagement.From understanding intrinsic motivation and building accountability-driven cultures to using data intelligently, improving ROI, and creating systems that help teams stay consistent, focused, and inspired, this conversation unpacks what it truly takes to build high-performing teams that grow sustainably, lead with purpose, and deliver long-term results in business and life.Join the elite ranks of P&C agents. Sign up for Agent Elite today and get exclusive resources to grow your agency!

If you're struggling to integrate legacy systems without killing visibility or choose the right TMS partner that actually delivers long-term value, tune in to this episode with Petra Nenickova from Legacy Supply Chain to know what real-world technology integration and digital transformation look like in today's freight environment across the US and Canada! From managing complex legacy systems and selecting flexible, integration-ready TMS platforms to driving user adoption through frontline involvement, practical training, and ongoing post-launch support, we get into how to evaluate vendors beyond polished demos, why system integrations like EDI and APIs are non-negotiable, how to prioritize core operations at go-live, and why clear communication and change management are the real drivers of ROI, visibility, and scalable freight technology success!   About Petra Nenickova Petra currently manages the transportation tech stack, including their TMS, and she led several TMS projects from early discovery all the way through implementation. These experiences have taught her a lot about what truly works, what doesn't, and how to guide teams through change with confidence. She's genuinely passionate about both technology and transportation, and she loves the challenge of making systems more effective in supporting real business processes while creating a positive user experience. With a background in both front‑line operations and management, she understands the everyday challenges people face and what makes technology genuinely useful. She thrives on connecting the dots, solving problems, and helping people work smarter through better processes and better technology.   Connect with Petra Website: https://legacyscs.com/  LinkedIn: https://www.linkedin.com/in/petranenickova/  

Shoot us a Text.Episode #1257: Chinese automakers are taking real share in Europe, AI at NADA is growing up fast, and U.S. consumer confidence just hit a decade low. Chinese automakers just hit a milestone in Europe, capturing nearly one in 10 new-car sales. Fueled by competitive EVs and hybrids, strong battery tech, and rapid expansion, Chinese brands are moving from disruptors to serious incumbents across the continent.Chinese brands claimed 9.5% of Europe's total car market in December, a record share.Electrified vehicles are the growth engine, with Chinese automakers now holding 16% of Europe's EV and plug-in hybrid market, more than double last year.Europe's auto industry is under strain, with over 110,000 jobs lost in 18 months, as domestic brands face shrinking share at home and abroad.“The progression of Chinese cars in Europe is massive… It's a matter of survival for our industry,” said Roberto Vavassori, head of Italy's Anfia trade group.AI is everywhere in dealer tech talk, but 2026 is shaping up as the year it moves from buzzword to baseline. At NADA in Las Vegas, expect fewer “wow” moments and far more conversations about integration, maturity, and ROI.More than 40 AI-specific exhibitors are registered for NADA 2026, up from just 10 last year, with many more vendors baking AI into existing platforms.Expect AI centered on lead engagement, chat, marketing automation, inventory, pricing, service prediction and moreDealers are showing up with sharper questions, focusing on cost savings, productivity, and ROI, not shiny add-ons or disconnected tools.“Everybody has the same ice cream. It's just flavored a little bit different,” said Cox Automotive's Mo Zahabi, summing up what dealers should expect on the floor.America's economic mood just took a sharp turn south. Consumer confidence fell to its lowest level in more than a decade in January, with households rattled by rising prices, job anxiety, and geopolitical noise—setting up an uneasy backdrop for spending as 2026 gets underway.The Consumer Confidence Index dropped to 84.5, its lowest reading since 2014 and well below economist expectations, signaling broad-based unease.Inflation remains front and center, with consumers citing food, gas, electricity, insurance costs, and tariffs as top concerns.“The K-shaped economy is great for the top 20%, but many middle-class Americans are barely keeping up,” said Heather Long, chief economist at Navy Federal Credit Union.This episode of the Automotive State of the Union is brought to you by Amazon Autos: Meet customers where they shop: Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

Justifying investment in customer success is far harder than justifying spend in sales and marketing. In episode #350, Ben walks through a practical framework for evaluating the ROI of customer success and retention programs by tying customer success investment directly to ARR, MRR, and revenue retention performance. Instead of relying on vague qualitative benefits, this episode outlines how finance and SaaS leaders can quantify retention improvements and translate them into real financial impact. Resources Mentioned Blog post on quantifying customer success and retention ROI: https://www.thesaascfo.com/quantifying-investments-in-customer-success-and-retention/ SaaS Metrics Course: https://www.thesaasacademy.com/the-saas-metrics-foundation What You'll Learn Where customer success should be classified on the SaaS P&L (COGS vs. Sales) Why customer success ROI is harder to quantify than CAC or go-to-market efficiency How to use MRR and ARR waterfalls as the foundation for retention analysis The difference between gross revenue retention and net revenue retention in ROI modeling How expansion, contraction, and churn act as independent levers in retention A scenario-based approach to estimating ARR impact from retention improvements Why It Matters Helps justify customer success spend with real revenue and ARR impact Improves financial modeling and long-term financial strategy decisions Connects retention performance to unit economics and scalability Avoids over-investing in customer success without measurable outcomes Provides a clearer framework for board and investor discussions

Industrial Talk is talking to Martin Weber, CEO at SPARETECH about "Tools to effectively manage spare parts inventory to reduce cost and improve optimization". Martin Weber from SPARETECH discussed their innovative spare parts management solution on the Industrial Talk podcast. Weber highlighted the challenges of managing spare parts, including high inventory levels and inefficient procurement. SPARETECH's software integrates with ERP and CMMS systems to optimize inventory, reduce costs, and improve efficiency. They have a database of 40 million parts and use AI to standardize part descriptions. Weber emphasized the importance of manual data extraction for the first six months to achieve ROI within a year. The company successfully rolled out their solution in 300 factories globally in 2022. Outline Introduction and Welcome to Industrial Talk Industrial Talk podcast, sponsored by CAP Logistics, emphasizing the importance of 24/7 insights into supply chains.Scott Mackenzie, welcomes listeners and highlights the podcast's focus on industry innovations and trends.Scott expresses gratitude to listeners and introduces Martin Weber from SPARETECH, highlighting the company's advanced technology.Scott encourages listeners to connect with SPARETECH and Martin, describing the industry as an exciting roller coaster. Encouragement to Start a Podcast in 2026 Scott urges listeners to start their own podcast in 2026, emphasizing its strategic value and return on investment (ROI).The podcast is seen as a way to build subject matter expertise and humanize business communication.Scott believes that human interaction will remain crucial even with advancements in automation and AI.The podcast is presented as a cost-effective way to differentiate and connect with customers and prospects. Technical Setup and Personal Background of Martin Weber Scott shares his experience with starting a podcast, including the challenges of setting up equipment.Martin Weber, introduces himself, mentioning his background at Porsche and his role in building a new factory.Martin explains his transition to SPARETECH and his passion for the spare parts industry.Martin highlights the complexities of managing spare parts and the potential for significant cost savings. Challenges and Opportunities in the Spare Parts Industry Martin discusses the challenges of managing spare parts, including the need for accurate data and efficient inventory management.He explains how SPARETECH helps companies audit their spare parts and optimize their inventory levels.Martin emphasizes the importance of accurate data to avoid unnecessary costs and waste.The conversation touches on the potential for significant cost savings by optimizing spare parts management. Implementation and Integration of SPARETECH Solutions Martin describes the process of integrating SPARETECH's software with existing ERP and CMMS systems.The software helps companies manage their spare parts inventory more efficiently, reducing costs and improving availability.Martin highlights the importance of involving decision-makers in the change management process.The software's powerful search and identification features help users quickly find and manage spare parts. Efficiency Gains and Return on Investment Martin explains how SPARETECH's software helps companies optimize their inventory levels and reduce capital tied up in spare parts.The software provides access to a database of 40 million parts, including supplier information, to help companies find the best deals.Martin discusses the potential for...

Many organisations are experimenting with AI and AI agents. But far fewer are seeing real, measurable impact. The challenge isn't ambition, it's readiness. As we explored in the first episode of this series, the challenge for most businesses isn't ambition - it's having the right foundations in place.In part two of our series on AI in the workplace, journalist and author Kamal Ahmed is back and joined by Ben Kus, Chief Technology Officer at Box, to examine what it truly means to become AI-ready. Moving beyond hype and headlines, this conversation focuses on the practical requirements organisations must address adopt AI safely, effectively, and at scale.Ben outlines five essential steps every organisation should take to prepare for agentic AI. Together, they unpack why the strongest strategies are built on solid data foundations, clear governance, and purposeful experimentation - and why these are crucial to deliver ROI.Now knowing what AI can do for the modern workplace, this conversation will give leaders a clear roadmap from experimentation to lasting impact with agentic AI.This episode is brought to you in partnership with BoxGet the latest AI news here Learn more about your ad choices. Visit podcastchoices.com/adchoices

Steal our winning strategy to optimize your content for AI discovery: https://clickhubspot.com/swa Attend Kieran's free Webinar on Reclaiming Strategic Time in the AI Era: https://hubs.la/Q040m6fn0 Ep. 396 Could ChatGPT become a $47 billion ads business by matching Google's user monetization? Kipp and Kieran dive into the massive opportunity for marketers as ChatGPT and AI platforms launch new ad products. Learn more on three gold rush opportunities in the coming wave of AI ads, how intent-based advertising will change conversion rates and ROI, the new playbook for building apps and review sites, and why better analytics and targeting will transform your marketing strategy for 2026. Mentions ChatGPT https://chatgpt.com/ MoneySuperMarket https://www.moneysupermarket.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

En marge de la diplomatie officielle orchestrée par ses ministres, le roi Louis XV, homme de dossiers, a développé sa propre diplomatie ultra-confidentielle : le Secret du Roi.Franck Ferrand lève le voile sur cette diplomatie parallèle que Louis XV a mise en place pour contrecarrer la politique officielle du royaume France. Alors que ses ministres suivent une ligne diplomatique pro-autrichienne, le roi mène en secret des négociations avec la Prusse, la Turquie et la Suède, dans le but d'affaiblir la puissance des Habsbourg. Sous la houlette du comte de Breuil, un fin diplomate, et avec l'aide de personnages hauts en couleur comme Beaumarchais ou le chevalier d'Éon, le secret du roi tisse sa toile à travers l'Europe. Mais les revers s'accumulent, et l'échec cuisant en Pologne montre les limites de cette diplomatie secrète.Écoutez ce récit passionnant et découvrez les coulisses de la politique étrangère de la France sous le règne de Louis XV

En marge de la diplomatie officielle orchestrée par ses ministres, le roi Louis XV, homme de dossiers, a développé sa propre diplomatie ultra-confidentielle : le Secret du Roi.Franck Ferrand lève le voile sur cette diplomatie parallèle que Louis XV a mise en place pour contrecarrer la politique officielle du royaume France. Alors que ses ministres suivent une ligne diplomatique pro-autrichienne, le roi mène en secret des négociations avec la Prusse, la Turquie et la Suède, dans le but d'affaiblir la puissance des Habsbourg. Sous la houlette du comte de Breuil, un fin diplomate, et avec l'aide de personnages hauts en couleur comme Beaumarchais ou le chevalier d'Éon, le secret du roi tisse sa toile à travers l'Europe. Mais les revers s'accumulent, et l'échec cuisant en Pologne montre les limites de cette diplomatie secrète.Écoutez ce récit passionnant et découvrez les coulisses de la politique étrangère de la France sous le règne de Louis XV

January always asks big questions of our money—and this one felt especially heavy. In this solo episode, Farnoosh takes a step back to reflect on what the first month of the year has revealed about our finances, our fears, and our priorities. From midlife money check-ins to the idea of “financial coasting,” this conversation is about being honest about where you are—not where you think you should be—and redefining progress as stability, maintenance, and intention.Farnoosh revisits standout moments from January's most impactful conversations, including a full-circle interview with David Bach, whose Automatic Millionaire helped shape her own financial life, and a candid discussion with Jesse Mecham of You Need a Budget on why being “good at money” has far less to do with income and far more to do with clarity and calm. She also breaks down her recent conversation with college-planning expert Patricia Roberts on the true cost of college, the ROI question families are wrestling with, and how student debt can quietly shape a lifetime.The episode closes with a reflection on the emotional weight of the month and a call for accountability, drawing on recent remarks from Andrew Ross Sorkin about systems, responsibility, and leadership. Hosted on Acast. See acast.com/privacy for more information.