Podcasts about ROI

Here's a question that'll make your blood boil: Why do most sales leaders spend their pipeline reviews asking about dollar amounts and close dates while completely ignoring whether their reps actually have real deals? That's the brutal reality I see in sales organizations every single day. Leaders are obsessing over MEDIC, BANT, and other qualification frameworks while their pipelines are stuffed with dead deals that will never close. Meanwhile, their forecasts are consistently wrong, deals keep getting pushed, and reps are burning time on opportunities that died months ago. If you're nodding your head right now, you're not alone. Focusing on surface-level qualification instead of true deal engagement is one of the most backward approaches to pipeline management I see today, and it's costing companies millions in missed forecasts. The Qualification Theater Problem: When Frameworks Become Fantasy Remember when everyone thought MEDIC and BANT were the holy grail of qualification? Sales leaders everywhere started drilling reps on budgets, authority, need, and timing like they were conducting a police interrogation. But here's what actually happens: Reps learn to check the boxes without understanding whether they have a real deal. They'll tell you they've qualified the budget, but they're talking to someone who has to "go talk to the boss." They'll say there's urgency and timing, but the prospect is waiting to hire an executive in a completely different department before making a decision. Traditional qualification frameworks are the opposite of real pipeline inspection. They're vanity metrics disguised as sales rigor. Here's the brutal truth: You can have a deal that checks every qualification box and still have a 2% chance of closing. Meanwhile, a deal that looks "unqualified" on paper might be ready to close tomorrow because the right stakeholders are engaged and moving forward. Why Most Pipeline Reviews Are Theater, Not Strategy The reason most sales leaders run terrible pipeline reviews is because it's easy. It requires zero investment in actual deal coaching, stakeholder analysis, or strategic thinking. Think about it: It's much easier to ask, "What's the budget?" than it is to dig into whether the decision-maker actually sees value in solving this problem. But here's what happens when you manage this way: You end up with pipelines full of zombie deals that look good on paper but will never close. Your reps get comfortable keeping deals in the pipeline because they've "qualified" them. Your forecasts become fiction because you're counting revenue from prospects who aren't actually buying. What Actually Matters: The One Question That Reveals Everything Instead of obsessing over qualification checklists, elite sales leaders focus on the one metric that actually predicts deal success: What's the next step? This isn't just another question—it's the ultimate deal quality detector. Here's why: Dead deals have no next steps. When a rep says, "They're going on vacation, so I'll call them in a few weeks," that deal is dead. When they say, "They told me to call back in a month," that's not a pipeline deal—that's a prospect. Real deals have committed next steps. When a rep says, "We're doing a technical demo with their IT team on Friday, and the CFO specifically asked to see ROI projections by Tuesday," that's a deal with momentum. Engaged prospects match your effort. If you're doing all the work—sending proposals, scheduling calls, following up—while they're giving you vague responses, you don't have a deal. You have a prospect who's being polite. The Three-Question Pipeline Inspection System When I'm inspecting pipeline quality, I use a simple three-question framework that reveals everything: 1. What's the Next Step? This is the deal-killer question. If there's no specific, committed next step with a date and stakeholders involved, the deal is stalled or dead. Period. 2.

Happy Birthday to me! To celebrate, I'm offering three ways I can help you get organized...but these are only available until the end of June! Organized Life Academy - Join for the remainder of 2025 and declutter and organize your home and life. 

Today's collective pulls up on every type of hustler—digital, spiritual, emotional, and survival-based. I got real about my own grind: from chasing content dreams to near self-erasure in 2017. I realized I didn't try everything—I tried everything online. But in the process, I bought myself back. That's the kind of ROI that matters. Tap in if you're wondering whether your work is worth the weight. Spoiler: it is. #SeerineTarot #DailyReading #HustlersSpirit #BoughtNotSold #HealingHustle #EnergyCheck #TarotRealTalk #SpiritualRedemption #DigitalHustler #LifeAfterBurnout #SoulROI #YoureWorthItBecome a supporter of this podcast: https://www.spreaker.com/podcast/seerine-tarot--5349584/support.

Today, Andy Storch welcomes Damon Lembi—CEO of Learn It, host of the Learn It All Podcast, and two-time bestselling author—back to the Talent Development Hot Seat Podcast for a deep dive into building world-class learning cultures.In this candid conversation, Andy and Damon explore what separates “learn it all” organizations from “know it all” cultures, and why curiosity, humility, and action are the keys to thriving in today's fast-changing landscape. Damon shares lessons drawn from his unique journey from aspiring Major League Baseball player to L&D leader, plus actionable strategies for making learning stick—especially when budgets and headcount are tight.A must-listen for L&D professionals, HR leaders, and anyone passionate about upskilling teams and building resilient learning organizations.In this episode, Damon shares:How his path from professional baseball dreams to receptionist at Learn It shaped his approach to leadership and lifelong learning.The difference between “learn it all” and “know it all” cultures—and why modeling curiosity, courage, and humility at the top makes all the difference.Why learning without action is “treason,” and how real transformation happens when people apply what they learn.The biggest trends reshaping talent development, including upskilling after layoffs, leveraging AI, and adapting to constant uncertainty.How the best organizations create space and psychological safety for learning—backed by intentional programs, strategic business unit partnerships, and executive role modeling.Why investing in people—even on a tight budget—yields massive ROI through retention, engagement, and competitive advantage.Lessons from evolving Learn It from in-person Excel classes to live, virtual, and AI-supported human skills development serving 2 million+ learners.Best practices for marketing learning programs internally, building buy-in, and encouraging participation—even when everyone feels too busy.Insights on building holistic development programs that mix live, on-demand, and coaching elements tailored to each learner's needs.Plus, anecdotes from co-host Lucy Storch, discussion of Eurovision, and an exclusive offer for podcast listeners to try Learn It's “Team Pass” for six months.Tune in for practical inspiration and expert tips on creating learning cultures that enable people—and companies—to thrive through any challenge.Thanks to our sponsor, Learnit, you can get a free 45-day trial to help your people build more skills that drive success Learn more.Connect with Andy Storch here:WebsiteLinkedInJoin us in the Talent Development Think Tank Community!Connect with Damon Lembi here:LinkedIn

Agile processes often deliver better ROI than new martech tools. Greg Kihlström, principal of The Agile Brand and advisor to companies like Adidas and Toyota, shares his expertise on implementing agile approaches to marketing technology. He emphasizes establishing good measurement frameworks before adding new tools, creating agreement on success metrics, and developing cyclical workflows that prioritize process improvements over constant technology acquisition. Show Notes Connect With:Greg Kihlström: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

127 founders (net worth: ~$1M–$100M+) opened up their personal books. Want to see how your finances stack up? https://www.joinhampton.com/wealth-report.Andrew Wilkinson became rich in his 20s — but early wealth came with hard lessons. In this episode, Andrew opens up about:How he went from buying everything he wanted to nearly going bankrupt in 2008The emotional rollercoaster of building and losing wealth while still youngWhat it's actually like to cross the nine-figure markWhy luxury spending doesn't always bring happinessHow wealth impacts family, friendships, and personal identityHis thoughts on giving back, donating money, and the real ROI of generosityChapters(00:00) Introduction(00:21) Meet Andrew Wilkinson: Early Success and Challenges(02:38) The Reality of Wealth: Lessons Learned(03:14) Building Businesses: From Design Agency to Diversification(06:54) The First Big Sale: A Turning Point(09:28) Spending Habits: What Worked and What Didn't(20:39) The Impact of Wealth on Family and Relationships(23:00) The Complexity of Doing Good with Money(27:02) Conclusion: Reflections on Wealth and HappinessSam Parr Founder of Hampton, a private community for 7-figure founders. Previously sold his company, The Hustle, to HubSpot for tens of millions.

Send Jackie A Message!If you've ever hesitated to invest in your business—even when you know it's the right next step—this episode of Studio CEO will shift your entire approach. Today we'll do a deep dive into the mindset trap that keeps entrepreneurs stuck: treating their business finances like personal finances.In this episode, you'll learn:Why personal finance habits (like “only spend what you have”) don't work in a scalable businessHow to shift from cost-based decision-making to ROI-based leadershipThe hidden cost of debt shame—and how it impacts your growthWhy “doing it alone” is slowing you down (even if you're good at it)The real difference between help and support—and why you need bothHow my own landing page flop turned into a team-powered breakthroughIf you're ready to stop asking, “Can I afford this?” and start asking, “What return will this create?”, then this episode is your new decision-making filter.Listen now and learn how to lead with strategy, not fear.Work with Jackie MurphySign up for our free Workshop on June 18thSay Hi on Instagram @studioceoofficialLearn about The Studio CEO Program

FreightWaves honors the remarkable life and legacy of Fred Smith, the visionary founder who built FedEx into the world's largest cargo airline. Learn how his hands-on leadership and strategic aircraft acquisitions transformed the company into a global commerce leader, even through ventures that didn't succeed. Erez Agmoni of Interwoven Ventures, who previously led innovation at Maersk, shares insights on how combining AI computer vision with dynamic digital twins allows for significant efficiency improvements, as seen in Maersk's container unloading, which achieved 82% accuracy in prediction times, and drayage operations, which saved millions by consolidating information for optimization. Geopolitical tensions are disrupting freight flows, as demonstrated by Maersk's decision to stop Haifa service prior to Iran missile attacks, underscoring the delicate balance shipping giants must maintain for crew safety and operations. This suspension, amid escalating conflict, contributed to increased container rates from Shanghai to European ports, showing broader market uncertainties. For the trucking industry, prepare for a hot, tight July 4th freight market, where spot truckload rates are expected to rise, offering a significant opportunity for carriers to capitalize on higher rates. Freight brokers, however, face the challenge of proactively managing margins against potentially surging spot rates as tender rejection rates climb nationally and in key regional hubs. Fuel prices are also in the spotlight, with the benchmark diesel price now at its highest level in almost a year after a big jump, even as ultra low sulfur diesel (ULSD) futures markets recently plunged. This surge, following initial fears of supply disruptions from Middle East conflicts, means diesel consumers are still feeling the pinch at the pump. Finally, we highlight innovative strides in fleet management as Samsara introduces its 2025 North America Customer Advisory Board, bringing together industry leaders to shape the product roadmap for AI-driven tools. Discover how customers are leveraging Samsara's AI-powered platforms to achieve impressive ROI, including millions saved in maintenance costs and significant reductions in accidents and theft. Learn more about your ad choices. Visit megaphone.fm/adchoices

Alli Webb, the visionary stylist behind Drybar, has reimagined her own hair journey and now invites us all to do the same with Messy. After selling Drybar in 2020 and experiencing personal upheaval, she began growing out her natural waves and fell in love with embracing imperfections. Messy isn't just a product line, it's a manifesto that celebrates natural texture and a kinder, more sustainable approach to styling, rooted in what Webb calls the “Messy Revolution”. Powered by the Rough Dry Method, a heat-reduced styling technique designed to honor each person's natural hair without the damage of traditional blowouts, the line is designed to work with your hair, not against it. More than a beauty brand, Messy is personal for Alli, born from her own transformation after loss, stress, an identity shift, and grounded in authenticity and self-love.In this episode, Alli also discusses:How personal loss, growth, and healing led her to embrace imperfectionDrybar was all about polished, picture-perfect blowouts. Messy is the opposite—real, raw, and effortlessHer signature “messy” technique and why it's better for your hair (I'm still trying to master it)How Messy is helping to dismantle outdated beauty standards one strand at a timeThe mindset shift that celebrates your natural hair, exactly as it isLaunching in Sephora on 6/24We hope you enjoy this episode and gain valuable insights into Alli's journey and the growth of www.itsmessy.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Messy at www.itsmessy.com and on Instagram at @itsmessyRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Keith discusses the new power shift in the housing market, where buyers now have more power in the Northeast and Midwest.  Ken McElroy joins us to discuss the current state of the real estate market, highlighting a significant decline in apartment building values and a predicted further drop in home ownership rates, potentially below 60%. They note that while some states, like Arizona, have surpassed pre-pandemic housing supply levels, others, like the Northeast and Midwest, still face shortages. Ken emphasizes the importance of affordability and the shift towards renting, predicting a significant increase in renters. He also shares insights on strategic property investments and the benefits of buying at current market lows. Resources: Use the discount code "KEN10" to get a discount on the Limitless Expo event. Show Notes: GetRichEducation.com/559 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  You get paid first: Text FAMILY to 66866 Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript:   Automatically Transcribed With Otter.ai  Keith Weinhold  0:01   Welcome to GRE. I'm your host. Keith Weinhold, apartment building values have crashed about 30% in the past few years. Well, it's the opinion of today's qualified guest that it's going to get even worse from here. We'll also discuss why rents in the Phoenix area are declining, and a bold prediction on a collapse in the home ownership rate and the hordes of renters that that will create all today on get rich education.   Mid south home buyers, I mean, they're total pros, with over two decades as the nation's highest rated turnkey provider, their empathetic property managers use your ROI as their North Star. So it's no wonder that smart investors just keep lining up to get their completely renovated income properties like it's the newest iPhone. They're headquartered in Memphis and have globally attractive cash flows and A plus rating with a better business bureau and now over 5000 houses renovated. There's zero mark up on maintenance. Let that sink in, and they average a 98.9% occupancy rate, while their average renter stays more than three and a half years. Every home they offer has brand new components, a bumper to bumper, one year warranty, new 30 year roofs, and wait for it, a high quality renter. Remember that part and in an astounding price range, 100 to 180k I've personally toured their office and their properties in person in Memphis, get to know Mid South. Enjoy cash flow from day one. Start yourself right now at mid southhomebuyers.com that's mid south homebuyers.com   Speaker 1  1:59   You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold  2:15   Welcome to GRE from the Tigris to the Euphrates to the Mississippi and across 188 nations worldwide. I'm Keith Weinhold GRE founder Forbes real estate council member, Best Selling Author, look for my work in the USA today as well, and you are back inside for another wealth building week of get rich education. What's all that really mean? Ah, I'm just another slack jawed mouth breather with a mic here. Before we get to today's guest, Ken McElroy, let me tell you about housing's new power shift and where we're at today. Three to five years ago, sellers held all the power in virtually every market because the housing supply was so miserably low everywhere. So you had more one tours of real estate and few that were willing to sell. That is still mostly true on a national level, but the new power shift is about the fact that the Northeast and Midwest are replete with home buyers. Queues of buyers are lining up for the few available properties like I've touched on before, and look low available housing supply in these areas, the Midwest and Northeast, that's not a symptom of mass in migration. Hordes of people are not stampeding into Buffalo for the nightlife. It's all due to chronic under building, partly from strict regulation, especially in the Northeast. A big part of the power shift, though, is that we now have fully 10 states that are above pre pandemic supply levels, and you'll notice that none of these are in the Midwest and Northeast. The 10 states are Arizona, which we'll talk about more today, Colorado, Florida, Idaho, Hawaii, Oregon, Tennessee, Texas, Utah and Washington. Here in these places, is where the tables have turned, because supply is catching up with demand in those 10 states. So that's where we're seeing softer home price growth and where buyers have the power, these are some of the states where you can find better deals. Motivated sellers and builders in these places will often buy down your mortgage rate, give you closing cost credits or reward you with incentives, like a free year of property management. In fact, our GRE investment coaches guide you for free to exact property addresses where builders will buy down your mortgage rate to 5% today, one of them will even give you a $9,800 post close credit instead, if you so choose. Often do. Those like that are in those 10 states. They're elsewhere too. You can get started at GRE investment coach.com, conversely, 40 states have less for sale housing inventory than they did as compared to pre pandemic times. This is where sellers still have the power some of the most competitive markets in the nation are buffalo, Hartford, Providence and Boston, where more than 10 active home buyers vie for every single listing. That's per Zillow. That's sort of the real estate equivalent of a Taylor Swift or Beyonce ticket queue. At the other end of the spectrum, shoppers have an easier time in Miami with only 2.6 shoppers per listing, followed by Houston at 3.4 New Orleans at 3.5 and San Antonio at 4.3 nationally active listings are up 31% over last year. That's quite a bit, but we're still 12% below pre pandemic, 2019 inventory levels. And is all this good news or bad news? It totally depends on who you are. If you're holding property in the Northeast and Midwest, you're pretty happy about this strong appreciation in the single family space, but in the southeast, appreciation is non existent. There's even mild depreciation, especially in parts of Florida. If you're looking to own more property in the nation's southeast quadrant, you're now enjoying less buyer competition. In fact, sellers are competing for you, and let's avoid being too assuming. Here I've been talking about things on the state level. States are not monoliths. Philadelphia is not Pittsburgh, Seattle is not Yakima. Cities have different supply situations. Even within one city, the scenario varies, of course, really the bottom line here is that today's recovery from 2022 national supply abyss has been an uneven recovery, where builders are frozen, appreciation soars, where builders hustle, buyers win. So if you're looking for deals, find that short queue.    Today's guest is a familiar one to GRE listeners. He's based in Scottsdale, Arizona, which is the Phoenix Metro. Arizona, though it's fast growing, is still just the 14th most populous state, but Arizona is an interesting market, because we're going to get to see what happens when you have an overbuilt condition, like we do there. We'll discuss that market and the national market as well. Get a key gage on the direction of rents, occupancy and prices, first in the single family space, and then we'll talk about apartments. Anyone that's paid attention to real estate that past few years. Knows that when mortgage rates spiked in 2022 single family values have held up, apartment values plummeted due to their interest rate resets. We'll get insight on if the beleaguered apartment space has bottomed out price wise, or if apartment values still have further to fall.    I'd like to welcome in frequent GRE guest, and he was also one of our earliest back in 2015 Ken McElroy. Ken authored a bunch of successful books, both within and outside of the rich dad series. He's also a well known, successful apartment syndicator with over 10,000 units across several states, and he's also in other parts of the commercial real estate sector, including billboards and self storage. So it's really great to have back on the show. Ken McElroy   Ken McElroy  8:57   good to be here, Keith, thank you. It's been 10 years, man, since we've been doing   Keith Weinhold  9:01   this? Yes, 10 years back in episode 25 since you were first here, more than a decade of this. So we know each other's work really well, and it's such an interesting time in the apartment space. I want to get to that later in our conversation today and really find out if you think that the apartment space has bottomed out. But before we do that, let's talk about the single family space. The audience should know that you can meet both Ken and I in person, as we're both faculty members on the spectacular real estate guys Investor Summit C, which is actually underway now. We're recording this just before the summit. So let's discuss the direction of rents and occupancy. We'll get to price later and Ken although most states still have a housing shortage statewide, Arizona's active housing inventory for sale is 24% above pre pandemic levels. That's what realtor.com tells us, and this. Deeply due to a lot of building, a lot of building usually does not bode well for price growth or rent growth. So tell us about rent, direction and occupancy in the single family space in the Phoenix Metro.   Ken McElroy  10:15   There's a bunch of things happening in the Arizona market. First of all, one is we've had a lot of people move here right in the last 4,5,6, years. Yeah, post pre pandemic, post pandemic, all of that. We are a pretty small state. You got Phoenix, got Tucson, you got Flagstaff, a bunch of other small cities that kind of surround some of those. But it's not like a Texas or a Washington or a lot of these California, like a lot of states, and have a lot of cities to draw from. If people move to Phoenix, that's pretty much where they're they start a lot of times, not every time, but and so it's really interesting. When we have net in migration into Arizona, it really moves the needle for most of these cities. Is kind of the point. And so we're always going to be affordable, we're always going to have great weather, it's safe. We got pretty normal politics, I should say, as compared to some of the others, we really do have a growing population. And so what happened? We had a nice run on the real estate. As you do, you know, we had a nice run on the apartments. We had a nice run on the single family that tapered off when the interest rates went up, essentially, right? You know, we actually built too much. We built too many apartments. We built too many houses. When interest rates went up, people kind of pulled back. That's what you're seeing now. So right now, it's a great time to be a home buyer. It's a great time to be a renter in most of those cities in Arizona specifically. And why would that be? It's because they have a lot of choices. So on the single family side, the listings have gone up, and therefore some of the prices have you know, people are starting to negotiate a little bit more. Now here's the interesting thing, Keith, if you measure it on last year or the year before, it has huge numbers, like you just quoted, you know, 24% but what's happening is things are on the market like 40 days, you know, you know what I mean, like from a week or two, it's doubled or tripled, as you know, that's still not a very realistic market. The market is still, in my opinion, pretty healthy. It's not unbalanced, and before it was a seller's market, and so it's just normalizing. And normalizing, to me, if you go over year, over year, over year, is I think MLS says four to six months of inventory, right? I think things are just normalizing. But if you've been through the run, this is like the end of the world, right? But it's not. It's just things are settling down, and it's the greatest time because they're supposed to be a little bit of friction between the seller and the buyer. I believe there should be just about right. It's never just right, as you know, it's usually pulls on one harder on one side or the other. But we just went through an incredible time where the sellers pretty much got whatever they wanted and the landlords pretty much got whatever they wanted, and so this is just pulling back, you know, the tide's going back out. There's no cause for concern, at least in my world at all. It's supposed to be this way, and we need affordability. We need people to be able to buy homes. We need people to be able to rent. Yeah, I'm in the landlord business, but I don't want rents to run. There needs to be a balance there, even though it's good for me, if it does, but it's not good, because what happens is, then the government gets involved, and what they need to get involved in is adding supply, right? And not capping the rents. You know, what they need to do is just work with developers. And you know, because we're growing here in Arizona right now, we're seeing a pullback, but I think it's needed. There's nothing wrong with this. It weeds out a lot of, you know, realtors that weren't doing much, that just got their license, were hanging around, say, with mortgage folks and title people and lazy contractors and all that stuff. So whenever there's a pullback, the professionals win.   Keith Weinhold  14:01   Well, this is some really good perspective here. We're all victims of the recency bias, and, yeah, you're talking largely about market normalization. What sure wasn't normal or healthy, in a lot of ways, was back in 2021 when you might have had 50 offers for one available property, and people had to bid 50k over the asking price, and they might have waived their inspection, which is typically not a good idea when we talk about rents in the direction of rents, especially there in the Phoenix metro with single family homes, which I know your wife, Daniil, is pretty intimately involved with. Typically, this new supply increases competition. It increases the competition for landlords competing for more of those tenants, which is something that typically is not good for rents. Have we seen declining rents in the local market there in Phoenix?   Ken McElroy  14:54   Of course, yeah. And I'll tell you, there's a bunch of factors. So there's always cross currents. People want one. Answer, but there's not right, like, so let's just pick on a whole bunch of things that went wrong at the tail end of all of this. It was Airbnb. Like, Phoenix and Scottsdale are a huge Airbnb market. I've rented Airbnbs there. Sure. It's incredible, right? And so what happened was a lot of people said, oh, I can buy this house, throw some furniture in it. And, you know, I can get 10,15, 20 grand a month in rent out of these things. And they were right. And then what happened was, there just was too many, so became oversaturated. So you're definitely seeing those back on the market. And so interesting fact, Heath, all you got to do is look at the pictures. And if you see bunk beds. You know, it used to be an Airbnb like, you know what I mean? So that was the one, but two, let's don't forget this run that we just had put a lot of people into the rental market for the first time on the single family side too. So we never really had this many landlords on the single family side as well. And so there's all these mistakes that people made. They bought incorrectly. They had capex work. They bought with floating rate debt. And when rates went up, they weren't cash flowing. They wouldn't know how to manage them. So So there's all this stuff that was kind of going on behind the scenes, on the apartment side of the equation, which is where I hang out. Mostly, I watch all this. And because my class A buildings are competing for single family. They have single family typically wins because it has a yard, has a garage. Nonetheless, I gotta pay attention to it. So it's been interesting to watch. At one point you could not find a home in the Scottsdale area under 500 grand period like nothing. And now, of course, those are starting to come down a little bit more, and there's some softness in the rent, so the renters are have more choices. Now, why is that? There's a couple reasons. If you're a renter and you're looking for a place, you know, I'm sure you're considering a house, but not everybody wants a house, especially if you're single or maybe it's just you and somebody else, and maybe you don't have a pet. There's a lot of reasons that people just don't want to have to a home. So you've got condos and you've got apartments and you've got homes, and then you have school districts. So people definitely want to be in certain school districts based on their children. So you have all these cross currents going on, on where people want to be. And so what does all that mean? What that means is there are certain markets, from a rental standpoint, that are doing extremely well, still, both on apartments, on condos and houses. And then there are other markets that absolutely are not just depends on the concentration of all those things and all those factors that are going on. The one thing that's actually disrupting a market more than anything is apartments and condos. Because, for example, Danielle just had a condo that she owned, and the condo was worth, let's say, 300 grand, but it's probably 25 years old now, yeah, and there's apartments going up, you know, a block from there, right? So her renter is said, you know, I'd rather go over here. Brand new amenities, nine foot ceilings, brand new fitness center, all this stuff. So apartments really do reach into that rental market a little bit. And so there is some spillover between that. But primarily what's going on in Phoenix is there's a lot of new construction. And not just Phoenix. This is Tucson and Greater Phoenix. There's a lot of new construction that was started when rates were low. They were started in 2122 and you know, like, because I'm a builder, it could be a year to 18 months when we're opening a project from the time we put our the shovel in the dirt, we're not even open for a good 18 months. So there's a lag period. And those started opening in 23,24 and certainly 25 and these big projects, two, 300 unit projects, which I have several going right now, they're one to two year lease ups, so you could be looking at two or three year lag on some of the housing that's being provided. So that's all here now that is been good for renters. There's a couple horror stories going on, and I'll just explain. So downtown Phoenix, there was a whole bunch of apartment projects and condo projects that were built trying to attract people to live in downtown Phoenix? Well, there's challenges for downtown Phoenix too, and we won't have to get into that. I don't particularly think that there was ever the real demand for the amount of housing. So what you've done is people build a lot of housing in concentrated areas around the stadium in West Phoenix, near the Cardinal Stadium downtown Phoenix, you know, right in the heart of the business district. So if you were to rent something today, it would be four months free on a 12 month lease.   Keith Weinhold  19:48   Wow, that's about the steepest concession I've ever heard of in my life.   Ken McElroy  19:54   Yes, that's today. So all you gotta do is Google it and you'll see. And the only reason that happened, Keith, is. Is because there was too many units delivered at at a short period of time, and there was the demand, wasn't there? Gosh, now go 10 miles up to Tempe, go to Chandler, go to Scottsdale. No concessions, right? So again, you know, when you look at a market, you're going to see that it typically a lot of these concentrate in certain areas. And so there's a lot of areas in Phoenix where the consumer or the renter has an upper hand a lot. And so they're driving their choices based on their monthly rent. All of that plays into this thing, but the there's areas that are rock solid. And you know that would be Scottsdale, Tempe, Chandler, Gilbert, and there's areas that are over built that would be the west side, downtown Phoenix, the south side, there's areas that there's pockets that you know are in disruption you can kind of pick your poison, right? Like, if you're a landlord, there are areas that you want to buy in areas that you don't want to buy in. And as a renter, you have the same kind of choices. So when you blend it all together, you guys get the national news. But really it's pretty pocketed, just like it can be in any market.   Keith Weinhold  21:12   Well, you bring up so many good points there. Some of these markets that have done more building than usual are in this situation where there is landlord competition for tenants. Now, nationally, we're still under built, so it's interesting to talk about one of these overbuilt conditions in that competition for tenants, like we've been talking about, in general, a tenant prefers a single family home, and it's privacy for sure. They can't always afford that, but the apartment market and the single family rental market are somewhat interrelated, because if there's so much new apartment supply, it's got the appeal of being brand new, and there might even be concessions given, like you've mentioned there Ken and that can make it very attractive for a potentially wannabe single family home renter to go ahead and rent an apartment instead. So this glut of new apartment supply actually can affect the single family rental market somewhat, and competition is really interesting. I mean, certainly in my real estate investment career, I've experienced that. The first time I ever experienced that was that I owned several doors, and they were about 25 years old, and they had garages, each one of them a new apartment complex was built close to those so brand new, and you had to drive by this new apartment complex. Everything nice, shiny new, painted new parking lot, everything a prospective tenant had to drive by that in order to get over to look to my units. That softened my rent somewhat. The one thing that saved me a bit is that my running units were in Anchorage, Alaska, I had the garages with my units. The new apartment building didn't. They only had carports, so I did have a differentiator to help soften the blow in a rental market that became more competitive. Tell us more about the competition for tenants there in Phoenix, whether that's on the single family side or the apartment side can with concessions. And does that mean that you're altering the length of leases there in the local market? Or tell us more about how you're doing that competition?   Ken McElroy  23:10   It's a great question, yeah. So I would say generally, a home is going to be about 1000 bucks more on the average, like if you were just to put a number on it, three bedroom, Rambler type home with a garage in a yard. It's going to be maybe three grand. That apartment, the equivalent was is going to be maybe two grand. So roughly, those are kind of the numbers. But what happens if you're going to rent a house, you're definitely going to pay more money, that's for sure. And of course, depending on the area, depends on the on the rent. Now what's happening in a lot of these markets, like West Phoenix, for example, where you have 1000s of units being added at once, and you get this one month, two month, three month, and the extreme, of course, being four months free, if you're a renter and your rent is two grand, but you get three months free, let's say or four, you're going to take that deal, right? Because your your your average rent is, what 12,13, $1,400 a month, not 2000 so all of a sudden, it's going to impact those single families. So what's happening right now is the apartments that got delivered in in a lot of these geographic areas, these sub markets are definitely impacting the single family rental market. Now, if you're a family and you've got kids and you got pets and you want to be in a school district, you're not even looking you're basically just trying to find the best deal on a home. I get that. But if you have a choice, the rents are about the same, you're going to take the house, sure period I would, you would. So now what's happening is there's, there's such a difference between the rental price of a home versus the rental price of a brand new apartment that people are going to gravitate to the apartments, because those landlords trying to fill those things up are scrambling and marketing to anybody. And everybody and cutting whatever deals they can, because they're just trying to get out of those construction loans. It's a weird market right now. And of course, there are areas Keith that this does not exist at all, right, like you go into like Tempe, and you're not going to have because it doesn't have the available land, you know, which is around Arizona state for example, the Arizona State University. You go into North Scottsdale, you're not going to find this because North Scottsdale doesn't like apartments. And, you know, the homes are a million bucks and up, but there are definitely pockets where this is happening. So if you're a renter and you have choices, this is a great time for you and and to be honest, it's about time, because it was a seller's market and a landlord's market for a long time, and so it's just reverting back to the mean.   Keith Weinhold  25:46   Let's wrap up the discussion about rents and occupancy with what's happening nationally. Ken, since in apartment buildings, you invest in multiple states there, we know, for example, that the home ownership rate recently fell from 65.7% down to 65.1% fewer homeowners means more renters. But that doesn't necessarily mean that they're all going to be absorbed immediately, either. So talk to us about that.    Ken McElroy  26:13   There's an affordability problem, right? We haven't seen a massive adjustment with house prices now you have in areas, of course, I saw your recent podcast on Florida. You know how right the price of a house is, is less than a car today? Yeah, you're right, like so, but what's happening is there are markets that are pulling back, right. There are markets that had a bigger bubble than others, and they're pulling back. And so there's great deals in those markets. A lot of areas in Florida being one of those markets, there are other markets where you don't have that. So we are definitely seeing the same thing. And so we're having, in my opinion, it's the greatest time, because you have people that are, I think, should be able to buy a home. But interest rates seem to be holding at Six 7% and the pricing, albeit, hasn't run like it has, but it's certainly not pulling back like crazy either. It's still over 400 on the average, you know. So if you look at the delta between what it costs to buy a home just mortgage only, and you look at what it costs to rent, it's never been bigger. So the difference between your rent, the rent and a mortgage, has never been bigger. And the other thing Keith, that doesn't get talked a lot about are everything non interest rate and everything non mortgage. So let's start talking about insurance. Let's talk about property tax. Let's talk about, you know, capex. So there's a really good survey that bankrate.com did that said that right now, the average cost to own a home, not mortgage, is 1500 a month. So now that's average. I'm sure there's some that's less. I'm sure it's some that higher. So when you take 1500 a month to own it, plus the mortgage you're talking about quite a bit. It's a heck of a financial commitment when you can just rent for 12, 1314, 1500 and call it a day, you're going to move the needle twice as fast, and you're going to be able to get out of whatever financial situation you're in twice as fast when you don't have all those other costs. So what's really going on now? And the reason why you're starting to see this home ownership rate go down, and I actually make a prediction, gonna do it right now on your show, I think it's gonna go down below 60. I think for the first time in our history, we're gonna see home ownership in the 5050 nines, which is a massive statement. But if you take a look at under Obama got up to 69 and then it was, first of all, it was Clinton, and before that, and then kind of ran, but then it kind of got pulled back under the Bush, and then Obama kind of took the brunt of it. You know, when all that stuff was falling out, but it's been falling, and it's falling. Why it's falling? Because people can't afford a home, and they need to be able to afford a home. So we can't build affordably. The single family market is not affordable, and inflation surpassing wage growth, so you have this massive shift of people, in my opinion, moving from home ownership to the rental side. And there was a time where 1% shift Keith was 1 million people,   Keith Weinhold  29:27   1 million new renters, with every 1% drop in the home ownership rate   Ken McElroy  29:32   was 1 million people. So imagine that it doesn't sound like much when you go 65.7 to 65.1 right? That's a lot of people. When you got about 142 million people in the US, or a billion, right? 340   Keith Weinhold  29:46   350 million in 300 Yeah, about 145 million houses,   Ken McElroy  29:51   45 million, yeah, something like that. So you start to take a look at these numbers. They're massive. So these little 1% movement. It is a lot of people. I think we're going to continue to see it. People need to put their stake in the ground here and get on the landlord side of this, because we're going to see a massive shift of people because they can't afford they're going to be permanent renters, renters for life. And it's not good. I'm not advocating, but it just is what it is, with wage destruction, with inflation, with the affordability, the way it is, people are going to be forced into the rental side of the equation, whereas before, we were always kind of working on the fluctuations of the interest rates and the policies of the President, let's say, or whatever it was, to try to get people to be homeowners, or whatever it might be. Now, we might be in some kind of a permanent state unless something really changes, because we're four or 5 million houses short in the US as a result of the last 20 years. As you know,   Keith Weinhold  30:54   I recently saw a media article that was titled The hidden cost of home ownership, and they were talking about hidden costs as things like maintenance, property taxes, property insurance, utilities. I don't know how in the heck those costs are hidden. Any prospective homeowner needs to be aware of those costs, and inflation impacts those costs, where inflation cannot impact your fixed rate, principal and interest payment. There we have it a brazen prediction from Ken that the home ownership rate will drop below 60% in this cycle and the hordes of renters that that's going to release, we're talking about the direction of rents and occupancy in both Phoenix and the nation at large. We're going to come back after the break and talk about the direction of real estate prices. You're listening to get rich education. Our guest is Ken McElroy. I'm your host. Keith Weinhold.   the same place where I get my own mortgage loans is where you can get yours. Ridge lending group and MLS, 42056, they provided our listeners with more loans than anyone because they specialize in income properties. They help you build a long term plan for growing your real estate empire with leverage. 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So if you're like me and tired of your liquid funds just sitting there doing nothing, check it out. Text family to 66866. To learn about freedom. Family investments, liquidity fund again. Text family to 66866   Naresh Vissa  33:25   this is GRE real estate investment coach. Naresh Vissa listen to get rich education with Keith Weinhold, and don't quit your Daydream.    Keith Weinhold  33:32   Welcome back to get worse education. We're talking with seasoned investor Ken McElroy, and he's also been one of the most recurrent guests here on the show. He's just consistently got some of the very best perspectives in the entire nation on the real estate market. And Ken the Fred data, which pulls their numbers from Kay Shiller, it shows that the value of a mid tier single family home in Phoenix, Metro wide, has basically been flat for the last year and a half. I know your wife, Daniil, deals with single family rentals there in Phoenix. Can you corroborate Is that what you're seeing as far as values go there on the ground, or is it different in the sub markets    Ken McElroy  34:20   it's definitely different in the sub markets, but I would definitely concur that it is flat, Keith, it's a very interesting time. People are used to selling things fast. Oh, I'm going to sell this and it trades, and then they're moving it right to something else. They're not used to the markets that you and I grew up in, right which is, you remember the old days where we would list something and it might be on the market for three or four or five months. These people, these kids, these let's last 10 years, they have never seen anything like that. So for me, I think we're just moving back to what I would consider to be normal. I don't see a problem with flat at all. In fact, I think homes are unaffordable and. And flat isn't necessarily bad. That means that both sides are kind of doing deals. That means the seller doesn't hold the cards, and it means the buyer doesn't hold the cards, and so right now is a great time to buy because if a seller is sitting on something for even a couple months, they're not used to it. There's deals to be had right now. And it's, I think, if you have the dry powder and you have the ability to move, is a great time to buy.   Keith Weinhold  35:26   You had mentioned, when we were talking outside this show, that your wife, Danielle has made some interesting moves in her single Yeah, yeah, tell us about that.   Ken McElroy  35:36   It's a fantastic move. I mean, one of the greatest, obviously, I'm doing these big apartment deals, she can't relate, and she's doing these small houses, which she loves. She doesn't like debt. She likes to pay them off, and she manages them all herself. And so she bought this condo years ago, and it's worth about 300 grand, and she paid like 164 years ago, and the rents have dropped. You know, per our last conversation, they were used to be around 1900 now they're around 1700 but the same time, rents have dropped. And why would rents drop? Because there's more competition. There's new apartment buildings being built around the area. The tenants have more choices. Again. There's, you know, rents came down a little bit. So she lost couple 100 bucks a month there, and the HOA hit her with costs. Our insurance went up, our landscaping went up, so all of a sudden their HOA fees started going up. So the rents came down, and the HOA costs went up, squeezes on, yeah, so all sudden she's got this squeeze and so she's looking at it. And I said, you really ought to take a look at your what we call imputed equity. In other words, she has no debt on this thing, so she literally has another way to say it is she has 300,000 sitting in a condo, an asset. What does it matter? What it is and she gets maybe, what does she make it 500 a month, maybe $6,000 okay? Net Cash Flow a year, right? Nothing. So you take your 6000 you divide it by your 300 and it's not a very good return. Yeah, eight. Okay, so she's looking at what we call imputed equity. What's your return on the equity you have? Okay, so she said, I'm going to start looking at these homes that have, like you said, the garages and the yards, because again, we know that should be able to get closer to $3,000 a month on those so she started scouring, and she found one, and it was about 450 grand. So she had to come up with another 150 grand. And so what she did was she sold the unit, the condo she had that had rising HOA and lowering rents for 300 she did a 1031 exchange into the $450,000 house, and then she had to come up with another 150 but her rent now is three grand, and she was able to increase her cash flow By almost $1,000 for a month. So that extra 150 generated about $12,000 of net cash flow gain. And so again, she just purely looked at the math on one and did a 1031 moved it into another one. And now she's super happy it's in a home. And as you know, in a lot of these homes, not always, but you tend to have people that don't move as much. So this the guy that moved in has his son. He has him in a local school. He's young. He's probably going to be there for years, so she's probably not going to have the turnover that she would in a condo project. That's really more like an apartment building. That's what she just did. And so don't forget, when prices are high, you're exiting high and buying high. When prices are in flux, a little bit like they are flat, you're going to be able to find deals. So it's a really good time to take a look at imputed equity and what's your real, true return, and is there a better asset class for you to be able to move that money into? Because this is truly about managing money and maximizing your return on your own dollars. And that's a move that she just made, and she's going to be on the cruise. She'll see you, and I'm encouraging her to actually do a talk on it, because there's a lot more detail to how she pulled it off. But it only took her, like, four or five months to do it, and it worked perfectly.   Keith Weinhold  39:22   Yeah. Well, congratulations there. I'm a fan of debt around here, as you know, on the summit, Daniel and I'll have to have a chat, and I'll talk about why financially free beats debt free and all of that. But I would love to hear her reply. She probably has some really good, sound reasoning for that can nationally apartment values have followed perhaps an astounding 30% because the way I see it is that three or four years ago, there were tons of new apartment starts with those freakishly low mortgage rates like you touched on. Start to completion of an apartment building can be as long as two years. So those starts have now become completion. Dollars, and they need to be leased up. So that's the glut, and that's why apartment vacancies are common in a lot of American markets today, with higher mortgage rates now, we have fewer starts and with less new future apartment supply coming onto the market, which would have been completed in 2025 to 2027 I mean, that's something that could portend well for the future, but the current apartment glut still needs to get absorbed by tenants. So talk to us about that.   Ken McElroy  40:29   That's a great, great tee up for me. Okay, so I'm going to do seven transactions this year. Now, that's all 200 plus units. So I bought 360 unit building and brand new in Las Vegas. We just closed on a 282 unit in north Scottsdale. We bought 152 unit in Phoenix. And on and on and on and on and on. We're really, really, really busy right now, because, to your point, why would we be doing that now? Here's why apartments are valued based on how they're operating period. So high vacancy, high concession, flat rents, high expenses. That's all bad if you own it, it's really good if you buy it. So you want to buy at today's numbers, and that's what we're doing. We're buying at today's numbers, and we think that there's a little window that we've got through 26 to be able to acquire a bunch of apartments at these low values. To your point, they've definitely dropped. There's another case as to why, because the next piece is when the mortgage rate's high, cash flow is less. So when your mortgage payment is higher, all things being equal, your cash flow is less. So when rates went up, then people could pay less, and that drove values down. So if we could lock in today with all this disruption, so that's what we've been focused on. And it's been a very exciting year for our company. And in addition to that, to your point, but you and I have never spoken about, we just broke ground on another deal, and we're just leasing up on a deal down in Tucson that we're we're a 300 unit building that we're just finishing, and we just broke ground on a 312 unit, and we got a couple more slated because we're trying to break ground today. And why would we would break ground today because there's not a lot of subcontractors bidding on the stuff. So we're getting better pricing. The interest rates are high. This is true. That's not necessarily a positive, but we're breaking ground in anticipation of opening in two years, when all this stuff gets absorbed, we're going to be opening and so, you know, if we could time it today with 25 we break ground, we're going to open in 27 this stuff will be absorbed by then the blood will be in the streets in 25 and 26 and maybe early 27 and then it's going to shift again, Keith, and you know, people are slow to react. And so we think we're going to hit this little window at optimal time to be able to open up brand new product in two years.   Keith Weinhold  43:05   That's great. Ken we've been having these conversations for over a decade now, I know, and the way that I see it is that MC companies, your company, was built exactly for times like this. Is that to say that you think apartment values have reached their bottom,   Speaker 2  43:22   so I actually don't think they have yet. That's a funny comment, and here's why, because we also went through this extend and pretend time with lenders, right? So the lenders, whoever bought something, was trying to hold on to it forever. But now, with this new administration and the battle with the, you know, Powell still in office for another year. Who knows really, what's going to happen with rates? Maybe a quarter here, quarter there, whatever. But the reality is, there's no relief in sight. It doesn't appear. Because now we have this high vacancy, we have high expenses, and I don't think there's going to be a lot of interest rate relief. And so I think the lenders are going, you know what? We're gonna start listing these. So we're starting to see just in the last few months, brokers call. I got a call the other day from a broker out of San Antonio. He said a lender called me. They gave me nine deals. He said the keys, they gave me the keys on nine deals now and then I got another one in Dallas. It was 35% occupied, and the loan was 25 million, and the guy said they would take 14, so that's an $11 million haircut to the lender. So you're starting to see these. These are coming into my emails, right? Because they flooded. We are kind of deal. Yeah, it's so good. Now I've passed on everything so far because I think the knife is still falling a little bit, and so I think we're in the first few innings of seeing these kinds of deals, and there needs to be a lot of them, right? Like they need to be everywhere. And then when they're everywhere, everything's listed, and people are looking at them, and there's all this interest, then I think we're going to be at the bottom, but we're darn close. I mean, we're darn close, I would say. Right? We're probably by end of the year close. That's why, if a prudent investor, is getting their dry powder together, now they're meeting with their broker relationships, now they're meeting with their lender relationships, now they're putting together their LPs, and they're starting to go out and look at deals. Now, even if it's no no, no, no, no, no, no. This is the time for you to build relationships and be ready to strike when you start to see stuff this year, toward the end of the year, will will be the bottom and then I also think next year is going to be rocky for a lot of things. Then you're going to see a lot of lender write offs.    Keith Weinhold  45:37   This is really good guidance for what you the listener, can accidentally do if you are a prospective apartment building buyer. Great insight there. Ken. Ken, yes, you and I are about to be together on the real estate guys Investor Summit to see but there's another great event that begins at the end of next month that you put together.    Ken McElroy  45:59   Tell us about that. This is great. I have now we have about 4000 investors. So these are all high net worth people that invest with us. And you know, this is our 24th year in business. So when I meet with all of them, we used to do these investor summits, they would say, What about gold? What about silver? What about oil? What about water? What about timber? What about self storage? What about Office? What about retail? So I'm like, I'm going to create a conference where I can have everything in one spot, and we can invite high net worth, accredited people be able to come there and listen to the best of the best. So no professional speakers, just people that are really doing deals. You know, like we have guys that are building wellness spas and hospitality. Obviously, we have some single family. We got multi family. Got a retail guy, industrial guy, commercial guy, office guy. We got a gold panel. And then we got these economists, and you probably know some of the names. So we got George gammon coming. We got Jeff Snyder, who's unbelievable Euro dollar University. He's coming. We got Brent Johnson, who created what's called the milkshake theory. And just Google it, you'll see it's all about the central banks. We got Jim Rickards, who wrote currency wars and a new case for gold. And we got Lawrence Lepard, who just wrote this book called The Big print. All coming as speakers unpaid, and they're just going to try to deliver the best value they can to the people. Because I tell you what, Keith, I don't know about you, but it's confusing. I'm reading about tariffs, I'm reading about inflation. I'm reading about unemployment. I don't know where interest rates are going. I'm feeling it at the street level, at the main street level, with my apartment buildings, they're harder to manage. The expenses are going up. I try to create this environment to where people can show up and hear real real things, and they can make real decisions and course correct, right, and also take advantage of of some other things. We're also having a manufacturing panel, and I got a whole panel just on the Trump tax bill, because the opportunity zones, the bonus depreciation, all the stuff, these are things that you can do to be able to take action. So this is limitless expo.com. Since we're on your show, they can do KEN10. KEN10, which is a discount, the prices do go up. Obviously they're the highest. They are in July, because that's when the event is but in June, they're still lower. So I would suggest that people go this year, especially with this new administration, and everybody's like, what is going on? Hopefully we can it's starting to clear up some of the confusion that we all have right now and try to figure things out.   Keith Weinhold  48:36   It seems like all we do know is that we don't know limitless ought to help clear some of that up. It is July 31 to August 2. Tell us where it's taking place.   Ken McElroy  48:47   Yeah, it's at the gaylord in Texas, in Dallas, Texas. It's called the Gaylord Texan. It's limitless expo.com. Now we did it last year. There'll be 2000 people. We have 50 speakers. We have five stages, 50 speakers. It's a really high end event. What I mean by that is these are real people doing real deals with real businesses, real investors. It's been fantastic. I haven't had to pay speakers because of the quality of the attendee. That says a lot. It's really been interesting and great. And by the way, I don't really think having big speakers to sell tickets is the way to go. I'd rather have a real quality event, and it's really interesting once you set your mind on something. Because my investors and other investors show up because they do more than invest in just what we do. Like real estate. Everybody wants a little piece of real estate, but they also want to know about Bitcoin. They also want to know about gold, you know. And these are things that I'm not that proficient in, you know. I want to hear from experts in those fields. So it's really been a great, great event.   Keith Weinhold  49:48   You kind of crowdsource the need. You listen to what your audience was asking about, and then you delivered it for them. Limitless expo.com, use the discount code KEN10 to get. Get a discount. Ken McElroy, it's been great chatting about the direction of rents and prices in the both single family space and apartment space. It's been great having you back on the show.   Ken McElroy  50:09   Yeah, for sure. Keith, always great. Man. Good seeing you.   Keith Weinhold  50:18   Yeah. Ken, decidedly bullish on buying real estate, even calling it a great time to buy. He basically believes that because buyers have more power than they did three and four years ago, and they have more options, an emphatic prediction that the home ownership rate will fall below 60% there is profundity here. I mean, the census figures on this go back to the 1960s and the lowest it's fallen in all that time was 63% by the way, homeownership peaked in 2004 at 69% apartment values have crashed about 30% and It's probably going to get worse. So the worst isn't over, but likely will be by about the end of this year. So in Ken's opinion, most of the worst is over. I'm reading in between the lines there on that one. Hey, I hope you've been enjoying this show lately. Next week, we're going to change things up somewhat here. Recently, we've had rather prominent guests on the show, like the father of Reaganomics, David Stockman, then Russell gray last week, this week, the owner of 10,000 running units, Ken McElroy. And you know their perspectives and experience and influence, they are terrific. And I trust that you've learned from them. Next week, we'll have two GRE listeners here on the show, regular listeners, perhaps people more like you, because you can probably relate well to their stories. Until then, I'm your host. Keith Weinhold, don't quit your Daydream.   Speaker 3  51:59   Nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC, exclusively.   Keith Weinhold  52:22   You know, whenever you want the best written real estate and finance info, oh, geez, today's experience limits your free articles access, and it's got paywalls and pop ups and push notifications and cookies disclaimers. It's not so great. So then it's vital to place nice, clean, free content into your hands that adds no hype value to your life. That's why this is the golden age of quality newsletters. And I write every word of ours myself. It's got a dash of humor, and it's to the point, because even the word abbreviation is too long. My letter usually takes less than three minutes to read, and when you start the letter, you also get my one hour fast real estate video. Course, it's all completely free. It's called the Don't quit your Daydream letter. It wires your mind for wealth, and it couldn't be easier for you to get it right now. Just text gre 266, 866, while it's on your mind, take a moment to do it right now. Text GRE TO 66866   The preceding program was brought to you by your home for wealth building, get richeducation.com    

In this episode, Kayla breaks down how JAG Physical Therapy scaled from 2 locations to over 160 — and the marketing strategy behind it.We cover:Why every patient experience is a marketing momentHow to measure ROI without obsessing over itUsing EMR data to improve campaignsPartnering with local communities (not just physicians)Tactical advice for solo PTs to get started

In this episode of the podcast, we're hosting a special Ask Me Anything session, tackling real-life questions from the WIIRE Community. Covering a range of topics—from creative financing and property management to lending and scaling—this episode offers practical, experience-backed insights for women at all stages of their real estate investing journey. We're answering questions submitted through the WIIRE Community; a platform we receive constant praise for being both educational and supportive. We share relatable advice, personal experiences, and actionable tips that you can immediately apply to your own investing strategies. Whether you're wondering how to find your first off-market deal, navigate a tricky lending scenario, or manage tenants with less stress, this episode is packed with valuable gems from women doing the work. Tune in for straight talk, shared wisdom, and plenty of inspiration.Lastly, doors will be opening for The WIIRE Community opening again in July and spots will go quick, so make sure your name is on the waiting list to be the first to know when it happens!  Resources:Simplify how you manage your rentals with TurboTenantGrab your spot in The WIIRE CommunityLeave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram

Ever felt discouraged after being turned away by a local business, wondering if your efforts in ground marketing were truly worth it? This episode of the Ground Marketing Series unpacks why the most successful marketers are the ones who keep showing up, even after a "no." We dig deep into the art and science of persistence, revealing how a single visit rarely seals the deal—but a strategic, consistent approach can turn every interaction into an ROI goldmine.Divided into actionable sections, we explain the power of psychology in persistence—from understanding gatekeepers to harnessing the familiar effect. Next, we guide you through the "Three Phases of Profitable Persistence," including scripts, mindset shifts, and tactical moves for each stage. You'll also get practical tips for building trust cycles that turn businesses into referral sources for life. If you're ready to move beyond transactional marketing and forge lasting partnerships, this episode is your blueprint!What You'll Learn in This Episode:Psychological secrets to overcoming initial rejections and building trust over time.How to transform your offer into a win-win opportunity for every business you visit.The three proven phases for gaining new patient referrals through persistent, respectful follow-ups.Step-by-step scripts and materials that fast-track your ground marketing process.Why maintaining "urgency without rushing" leads to dependable results.How purposeful persistence lays the groundwork for consistent ROI, not just lucky breaks.Ways to track your progress and keep follow-ups organized for maximum efficiency.Tune in now to discover how a strategic, persistent approach turns ground marketing visits into lasting patient referrals and immediate ROI!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

The Robot-Powered Future Is Here.When David Pinn, Brain Corp, stepped in as CEO —the company behind the world's largest autonomous mobile robot fleet—he didn't just scale innovation......he scaled belief.They've unleashed the power of 40,000 robots around the world...250 billion square feet cleaned and scanned $190 million raised.One big lesson?Change management and leadership is at the very foundation of effective technology.From Sam's club warehouse floors to NASA's launchpads, BrainOS-powered robots are transforming how the world works today and tomorrow. You'll find out that their success has less to do with hardware and more to do with humans.Here's what you'll discover:- Why being too expert stifles innovation.- The game that always boost human and robot activity.- What will really drive ROI in the future.- Why curiosity—not code—is your most important leadership trait.This is a story that every innovator needs to hear.Listen to this if you lead people, work with tech, or just want to understand where the future is going (fast).-----Follow David on LinkedIn: https://www.linkedin.com/in/dpinn/Learn more about Brain Corp: https://www.braincorp.com/-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter

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This special episode of Community is brought to you from the last Full Day High Vibe Women Experience in March.Kristina is joined live by three powerhouse community builders; Marissa Teeter, Carlyn Bushman, and Palak Dave for a panel about how they have each leveraged Community to build successful businesses.You'll leave this episode with:Tips on how to lead with generosity and still charge your worth.Tools for creating a community that actually feels like a community.Inspiration on the surprising ROI of building real relationships.Strategies for asking for help (without the guilt).Advice on balancing free value and paid offers in a service-first business.And so much more!Whether you're new in business, scaling fast, or simply looking for real connection, this episode is for you. You never have to do business alone!Ready to be part of a community that supports your growth? Join us at The Social Business Club and use the code PODCAST for your first month for just $1.Connect With The Panelists:Carlyn BushmanPalak DaveMarissa TeeterMentioned in the Episode:Big Idea To BestsellerSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

How do you measure success when your AI is learning faster than your own business processes can keep up? That's the question I set out to answer in my conversation with SparkBeyond, a company that has spent the past decade transforming how enterprises harness AI. From crawling GitHub code in a modest garage experiment to driving measurable performance gains for global firms, SparkBeyond has charted a path that mirrors the rapid evolution of AI itself. In this episode, I explored how their focus has shifted from discovering hidden performance drivers in customer data to building agentic AI systems that actively close feedback loops and optimize themselves continuously. SparkBeyond brings the rigor of operational excellence into the world of AI agents, a space still notorious for inefficiencies and inconsistent results. Agentic AI isn't just the next shiny term; it represents a practical step forward from passive prediction to autonomous decision-making. Listening to examples like automated troubleshooting for large consumer electronics companies made it clear that this technology is already reshaping daily operations that once consumed countless human hours. We also dug into the realities behind the hype. While some companies have scaled back their experiments, SparkBeyond stays grounded by tying every agent's performance to the same KPIs a human would carry, providing clear ROI and minimizing guesswork. Sagie Davidovich shared thoughtful insights into why verifiability determines where agents thrive first. Digital tasks, high-frequency work, and software development stand out as the front runners.  It's hard to argue when you see the rise of coding assistants transforming entire workflows at breakneck speed. But the conversation didn't shy away from the challenges either, from handling biases baked into LLMs to the obstacles of applying agents in the physical world. SparkBeyond's upcoming open-source agent optimizer promises to accelerate adoption while keeping the human benchmarks in sight. This episode gave me a front-row seat to the next frontier of AI where systems aren't static but in a constant state of learning and improvement. If your organization still treats AI like a bolt-on experiment, this discussion may push you to rethink how deeply it should be woven into your daily operations. How ready is your business for an AI that never stops optimizing?      

Guest: Peter Kirwan – Founder & CEO of Halcyon Eco Hosts: Dave Ross, Brian Seitz  

Hoy Paco y Roi hablan sobre un hombre que se dedicaba al negocio de la cerveza y un día decidió dar un giro radical a su vida. En el podcast premium, Rebe y yo hacemos una versión del juego de “yo nunca”, en el que dices frases estilo “yo nunca he hecho esto” y si lo has hecho tienes que beber. No bebemos en el episodio, pero nos sirve para practicar español. Puedes escuchar este episodio si te haces suscriptor premium en: www.hoyhablamos.com.

ROI? Great. But what about ROT—Return on Time? Or ROP—Return on Passion?

In this episode of Business Coaching Secrets, host Karl Bryan flies solo and dives into listener questions on how to break through overwhelm, stay focused while building a coaching business, and ensure long-term client retention. Karl shares real-life coaching stories, mindset strategies, and tactical frameworks—including the famous “Florida Keys” treasure analogy—to help coaches gain clarity, set bigger goals, and stop self-sabotaging. He offers advice on eliminating distractions, designing irresistible value for clients, and using powerful frameworks to multiply productivity without burning out. Key Topics Covered Overcoming Overwhelm & Getting Focused Karl tackles the all-too-common struggle of “too many things to do,” revealing how to anchor motivation in long-term, compelling goals rather than day-to-day tasks. He draws on coaching conversations and wisdom from Tony Robbins—encouraging business coaches to design a “ridiculously monstrous, compelling future” that pulls them forward. Creating Powerful Intentions & Eliminating Distractions He unpacks the importance of intentionality over mere activity. Coaches must shift from operating towards their goals to operating from their goals. The size and clarity of your objectives directly shape your daily discipline—and whether your long-term or short-term self wins the daily battles. The Florida Keys Story – Belief, Tenacity & Worthiness Karl shares the Mel Fisher treasure-hunt parable: most coaches (and business owners) ask three core questions—Is it there? Am I the one to succeed? Will it be worth it?—and only those resolutely answering “Yes” endure setbacks to ultimately win. How to Add Real Value & Extend Client Retention Instead of just “adding more” (calls, homework, videos), Karl recommends focusing on distinctions—needle-moving insights and frameworks that compound results. He explains the Jumpstart 12 system, offers call-structure hacks (including shorter, more focused sessions), and reminds coaches that keeping clients isn't about time, but about tangible profit acceleration. Mindset Mastery: Embracing Suffering & Building Wisdom Karl's Zen lesson: suffering is the path to greatness, not something to be avoided. The willingness to fail, take imperfect action, and “shed skin” is what separates high performers from those stuck on the sidelines. Notable Quotes “You don't have a client problem, you don't have a money problem, you have a refusal to help people before they pay you problem.” “Operate from your goals, not towards your goals.” “If you have powerful goals, you will have powerful intentions.” “Focus is not focus. The way to get focused is to eliminate distractions, tasks, or even clients.” “Suffering is your path to your greatness. Diamonds are created under insane heat and pressure.” “Small hinges swing big doors—work on the needle-movers, not the busywork.” Actionable Takeaways Dream Bigger and Get Specific: Anchor yourself and your clients to a monstrous, compelling vision of the future—something worth pushing through obstacles for. Eliminate to Accelerate: Focus comes from subtracting tasks, projects, or even problematic clients. Use frameworks like the Jumpstart 12 to guide your priorities. Shorter, Smarter Calls: Switch to 30-minute sessions with supporting videos for maximum impact and efficiency—it's about insights, not meeting length. Serve Before You Sell: Embrace the mindset that your first job is to help—often before payment. This builds trust and long-term relationships. Embrace the Hard Stuff: Growth lies in suffering and setbacks. Don't fear mistakes or quitting—use those feelings to reignite your purpose and drive. Focus on Profit Acceleration: If you want to retain clients for years, make sure you aren't just coaching for the sake of it. Use proven frameworks to drive up profitability—it's the surest way to lasting relationships. Resources Mentioned Jumpstart 12: Karl's foundational coaching framework for focusing on the 12 drivers of profitability. Profit Acceleration Software™: Designed by Karl Bryan to accelerate client profits and demonstrate real-time ROI. Book Recommendation: “10x is Easier than 2x” (discussed in relation to setting bigger, more clarifying goals). Focused.com: Hub for coaching tools, frameworks, and Profit Acceleration Software™ demos. The Six-Figure Coach Magazine: Free resource for business coaches (https://thesixfigurecoach.com/get-it) If you enjoyed this episode, please subscribe, share with a fellow coach, and leave a review. See you next time on Business Coaching Secrets! Ready to elevate your coaching business? Don't wait—listen to this episode now and take your first steps toward true focus and client results. Visit Focused.com for more on Profit Acceleration Software™ and join our global community of results-driven coaches. Get a demo at https://go.focused.com/profit-acceleration

What is perception bias, and why does it matter, and how does hyper-personalization stop bias?Perception bias is our tendency to interpret people and behaviors based on our own filters—whether that's age, gender, role, or past experience. We don't mean to do it. But we all do. It's fast, automatic, and often subconscious.Here's the catch: Bias doesn't just hurt inclusion—it kills engagement. According to Deloitte's 2025 Human Capital Trends report, 71% of employees expect personalized experiences at work, but only 23% of organizations are delivering them effectively. That gap? It's where bias thrives.When people feel misunderstood or misjudged, they check out. And burnout? It's not always caused by workload. It's often caused by people feeling unseen, unheard, and undervalued. That's perception bias in action.Neuroscience backs this up. The brain's anterior cingulate cortex—the region tied to pain and conflict—lights up when we feel socially excluded, similar to physical pain. Feeling like a number isn't just demotivating—it's neurologically distressing. How hyper-personalization flips the scriptSo what's the reset? It's personal. Literally.Hyper-personalization uses real-time data, AI, and behavioral insights to create tailored experiences that meet employees where they are. Think learning styles, communication preferences, reward motivators, even snack and feedback preferences.When leaders co-create profiles with their teams—knowing what energizes them, how they like to receive feedback, what stresses them out—you close the assumption gap. And when people feel seen, they show up differently.

Maximize ROI: SEO vs PPC Strategies for Business Growth with SEO Expert, ⁠⁠Favour Obasi-ike, MBA, MSIn this enlightening episode, we delve into the ROI strategies of SEO versus PPC, equipping businesses with the knowledge on how to optimize their advertising efforts. SEO, known for its long-term benefits, plays a critical role in building website authority and fostering customer relationships, leading to sustainable growth. In contrast, PPC offers immediate visibility, perfect for urgent marketing needs.Join SEO expert Favour Obasi-ike as he shares targeted insights into these advertising strategies, emphasizing the importance of high-quality content and a well-structured website.This episode is essential for businesses aiming to refine their online presence and make informed marketing decisions. Discover how a balanced approach can align with your unique business goals and resources.Frequently Asked Questions: SEO vs. PPCWhat are the fundamental differences between SEO and PPC?SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are both forms of online advertising aimed at increasing visibility and driving traffic, but they operate on different principles. SEO is considered "organic advertising," focusing on optimizing a website to rank higher in search engine results naturally over time. This involves consistent effort to improve content, structure, and authority, ultimately earning traffic without direct payment per click. PPC, on the other hand, is "paid advertising" where businesses pay a fee each time their ad is clicked. This allows for immediate visibility and can generate traffic quickly, but it requires a direct monetary investment for every interaction. While both aim to attract attention and retention, SEO builds a long-term, compounding asset, while PPC offers more immediate, controlled exposure.What are the typical conversion rates for SEO and PPC?According to the Fire US Marketing, the average SEO conversion rate in 2025 is projected to be 2.4%. This represents a slight increase from 2.2% in the previous year, indicating that SEO remains a viable and growing strategy. In contrast, the conversion rate for PPC (pay-per-click) is significantly lower, dropping to 1.3%. This suggests that while PPC can deliver quick traffic, the quality of that traffic in terms of conversion to desired actions (like sign-ups or purchases) may be lower compared to organically acquired traffic.Why is building content on a website crucial before investing in paid advertising?Without existing content, a website lacks the "real estate" to convert visitors into valuable leads or customers. Creating numerous pages, blogs, and resources transforms a basic website into a "candy store" that offers value and encourages longer engagement (higher sessions per page). Running ads to a content-rich website means you're investing in a well-established ecosystem that can provide a better return on ad spend and build lasting relationships, rather than just driving fleeting clicks.Access to Resources ⬇️Need SEO services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

As a property manager, have you ever worked with foreign investors? If not, what is stopping you? Is it because you don't know another language or because you don't know where to find foreign investors? What if there were a service that handled that piece for you? In this episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with the founder of HomeAbroad and Ziffy to talk about how property managers can connect with investors living outside of the United States.  You'll Learn [01:49] Building a Platform that Helps Foreign Investors Find Properties  [08:21] Helping Investors in the U.S. Find Investment Properties  [14:46] How HomeAbroad and Ziffy Can Benefit Property Managers  [25:23] Using Real Estate Investing and Property Management to Move to the U.S.  Quotables “No one wants to be a landlord… They're looking for a good way to maximize return on their investment or return on their cash.” “If you are a smart investor, if you are running this as a business, right, you got to have property management.” “You can't build a portfolio of a hundred properties by managing each property yourself.” “You grow together. It's a small industry, you know, we got to help each other and we grow as a business together.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript [00:00:00] Client finds the property through a platform. We do the mortgage financing, so we will introduce the property manager at the right time and say, "Hey, by the way, you can find the right property manager to help you manage this property, so, we'll kind of introduce you in the right point in that journey to make sure that you have a high conversion as well.  [00:00:20] All right, I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams. We are like Bar Rescue for property managers. We have rebranded over 300 businesses and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. [00:01:06] And if you are wanting help with any of that stuff, then reach out to us at DoorGrow. So we believe at DoorGrow that good property managers can change the world, and that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. [00:01:28] We want to transform the industry, eliminate the bs, build awareness, change perception, expand the market, and help the best property management entrepreneurs win.  [00:01:38] Now let's get into the show. All right, so my guest today, I am hanging out with Amresh Singh, welcome to the DoorGrow Show.  [00:01:46] Thanks, Jason. Thanks for having me. Appreciate it.  [00:01:49] It's good to have you. So I would love to get into your background so people understand, like who are they listening to or viewing on this, and tell us a little bit about your journey into entrepreneurism and how you kind of got started and that will lead us into your business. [00:02:04] Awesome. So my background has been at the intersection of mortgages and technology. I used to work for a leading international bank before I started HomeAbroad. And originally I'm from India, so I moved to the US 10 years back, working for this big bank who moved me from India to the US to work closer to the headquarters over here. [00:02:25] I managed their international customer acquisition. And you know, in that journey, you know, I realized that two things that we have. Or I should say two really fascinating things about the US real estate market, which is, you know, 30 year fixed state mortgages, which we, in the US you know, we tend to ignore and we take it for granted. [00:02:45] It does not exist in most places around the world. It's a superpower, 30 year fixed state mortgages. Right? Yeah. Plus combine that with, you know, higher rental leads in the US market. You know, you're really looking at a true wealth building too. Right? So that realization coming from, you know, an international market into the US market, seeing the superpower of the, you know, how real estate in the US can really help you build generational wealth. You know, gave me the idea to start HomeAbroad, you know, which was a company that was focused on global investors investing in USD asset market, right? You know, and taking the advantages of, you know, some of these superpowers, I will speak later in your podcast. [00:03:24] Right? But that's how the journey started. And then, you know, as part of that journey, we realized, you know, some similar gaps exist in the domestic market as well that led to formation of Ziffy, which I'll talk about as well as we progress in the podcast. So that's kind of in nutshell, my know, my entrepreneur journey, my background, so.  [00:03:40] Very cool. I've noticed, you know, every now and then I get clients that they've got some special connection to an international market. You know, I've got a client from Israel and he's able to pull in Israeli investors and they're wanting to get into the US market, and he helps them handle all of that. [00:03:56] I had a client that same thing with China you know, and other different foreign countries, you know, and so that's a competitive advantage that each of these property management business owners have, but it's not one that every property manager can just create because they don't know a different language. [00:04:14] They don't have a network or connections overseas, and so that could be a challenge. But I see how that could be a competitive advantage for building up your own portfolio if you could access international investors. And I didn't really realize that, but I just grew up in this bubble of the US but 30 year fixed rate mortgages sounds so normal. You know? Yes. So, okay. So cool. So, so tell us a little bit about what you've got going on.  [00:04:40] Yeah, so, you know, as I mentioned, you know, we operate two brands. HomeAbroad is where we started, right? And that's a shop, that's a PropTech and FinTech shop that's focused on helping global investors invest in the US real estate market. [00:04:52] Right? If you think about, you know, real estate, right? It's kind of, you know, wealth building tool or is a mode of, you know, building generational wealth around the world. People invest in real estate for stability, right? For, you know, that that ease of mind, okay my investment is going to grow, right? [00:05:08] But you know, in most places around the world when you're investing in real estate, you're not doing that with leverage. You know, you are buying that in cash and you are, you know, mode for return on that investment is really banking on the capital appreciation on that property, right? What changes in the US market is because of 30 year fixed rate mortgages, there's no payment shock. [00:05:28] The rate is fixed for the term of the loan. That's 30 years. Since it's amortized for a 30 year period, your monthly payments are lower, right? Rental liens are higher. So what ends up happening in the US market is rent covers mortgage in majority of the scenario. [00:05:44] Yeah. It cash flows day one. Absolutely right. And that is something. So think about it, right? So you are generating cash flow from day one with leverage. I'll repeat that with leverage, right? So 20-25% of your money is able to help you buy a hundred percent of the property with cash flow or passive income from day one. [00:06:05] It just does not happen in most places around the world. Now imagine this: you explain this to someone who has no idea about the US state market, right? And then you tell them, Hey, not only you know the value prop, but as a company HomeAbroad, we are going to give you mortgage financing with no US state history. [00:06:25] Right. And we are going to underwrite you not based on your personal income or assets from your home country. We are going to look at the property's income, right? And we're going to underwrite based on that, right? Suddenly someone who has no affiliation with the US, you know, market or financial market is able to invest or buy US real estate for the obvious benefits I mentioned, right? [00:06:49] Cash flow with leverage, but also you're putting your money in the largest economy in the world. USD is still the reserve currency, right? So you're shielding yourself from currency risk that's might exist in your home country, right? And suddenly when you explain this to a global investor, it's an aha moment for them, right? [00:07:04] Because this is something that does not exist in their home market. You know, they want to, you know, kind of diversify their assets and dip into what US has to offer this kind of opening American dream to the world. Yeah. Without them having to live or work in the US. You can live and work in your home country and dip into what America or American dream has to offer, you know, while you sit in your home country. Right. And that's kind of what was a game changing phenomena for us. Great traction, great, you know, reserves. But what we saw, Jason, you know, these people were coming in and we're like, okay, great. I want to invest in USA asset market. But I don't know where to invest. [00:07:40] Right. I don't know the US market, I don't know which city to invest in. Right. And my team, you know, we found ourselves going onto Zillow doing investment analysis and coming back to them and saying, "okay, this is a good place to invest." And then we said, "okay, wait a minute. Let's just build a tech platform, and that's what led the evolution of Ziffy, which is kind of, you know, Zillow for investment properties, ziffy.ai, where you know, as an investor you can kind of just say, okay, this is my investment objective. [00:08:05] I want to generate X dollar cash flow every month. I want to generate Y percent in rental. I want to find all the rent properties. And the algorithm mines everything that is listed on MLS right now from an investment perspective gives you detailed investment analysis and helps you take the data driven recommendation. [00:08:21] And then we realized only 8% of Americans own investment properties. If it's such a good thing that global investors want to put their money in the USA market, why Americans are not building generational wealth by investing in real estate. Right? Because people don't want to be a landlord, right? [00:08:37] Right. But once you put this data in front of them, suddenly the perspective changes. And that's what we are right now. We are launching ziffy.ai where it's going to be the Zillow for investment properties to really help more Americans buy and invest in US real estate.  [00:08:50] Okay, great. And what's that tool called? [00:08:52] It's Ziffy, Z-I-F-F-Y, dot A-I.  [00:08:56] ziffy.ai. Okay. And you mentioned the big other z name Zillow, you're like, you're trying to take their lunch, I guess. Right? We'll see how...  [00:09:06] not really. Thing about it, zillow is focused on primary market, right? Yeah. It's a much bigger market. Right. And, you know, investment, of course, 16% of the transactions are investment properties. [00:09:17] Right. But having said that, it's a huge market and there's lot of, you know, scope for growth because a lot of Americans still, you know, what they don't know about is there are specialized loan products that exist, you know, that can underwrite based on the rental income of the property. [00:09:32] So if I have a mortgage, I have a car loan, I think, okay, there's no way I can buy investment property. No one's going to give me a loan. I'm going to walk in my local bank or my local branch, and they're going to say, "okay, Jason, you know, what's your current mortgage? What's your car loan? Oh, you don't qualify based on your debt to income ratio." [00:09:49] They don't know that this specialized loan product called DSCR loan, which is debt service coverage ratio loan, where I'm qualifying you for the mortgage based on the rental income of that property versus your personal income. Right. So suddenly now you can build portfolio of hundred of investment properties because each property qualifies based on its own merit. [00:10:11] You buy one investment property, right? Rent covers mortgage from day one generates you cash flow. You wait three, four years, you gain equity in the property, do a cash out refinance, take that money to put down payment on other property. That property is cash positive from day one and the cycle repeats. [00:10:27] So if you're a smart investor can really help that first investment property, help you build a portfolio of investment property over 10 to 15 year period and build that generational wealth for you and your family. And people just don't know about it. And that's what we're trying to democratize.  [00:10:41] All right. [00:10:41] I love the idea. You know, we've leveraged a DSCR loan and it's nice because you don't have to give them all your personal info. You know, it doesn't matter how much debt you already have leveraged with properties you already have. So the rates are a little bit higher. [00:10:55] Right. But if you're able to cash flow it effectively, then I guess it doesn't matter.  [00:11:01] It doesn't matter. But also, I'll tell you, Jason, it's not that much higher either. No. If you think about an investment property loan from Freddie Mac or Fannie Mae conventional loans the rates are going to be higher than what you're going to pay for a 30 year fix it mortgage for a primary home. [00:11:14] Right. If you compare an investment property loan from an, from the jcs versus a DSCR loan, the rate difference you're talking about is 0.25%, or, you know, like, so it's not, it's very competitive.  [00:11:28] So. A lot of the people listening run property management companies. They've got a pool of investors. [00:11:33] These are their clients. How do they leverage  [00:11:37] HomeAbroad or Ziffy? That's a great question. Right? So we are also opening a marketplace for property managers, right? Because think about these foreign clients that are coming over to us, right? Think about domestic clients, right? A lot of these clients, you know, no one wants to be a landlord, as I mentioned earlier, right? [00:11:52] They're looking for a good way to maximize return on their investment or return on their cash. Right. And they don't want to take the day-to-day hassle of being a landlord. Right. Right. That's where property management comes in. Right. And if you are a smart investor, if you are running this as a business, right, you got to have property management. That's what we tell our clients. You can't build a portfolio of a hundred properties by managing each property yourself. You got to get property management in, right? Yeah. And what we are doing is we are trying to, you know, open up a marketplace where, you know, foreign investors, of course, they have no idea about whom to work at in the US so they can connect to property managers in the US through a platform. [00:12:31] Right. But in addition. If you're a property manager and if you have clients who are looking for next investment and so forth, you can white label our Ziffy platform for your clients. Right, okay. To give them as your own tool. And if they come back to us, you know, for a mortgage, we give you a referral fee. [00:12:50] You know X, we give up to 40 to 50 basis point on the loan amount as their referral fee. So that could be not only you're servicing your clients, you're giving them tools to help them find their next investment, which by the way, you will end up managing as well. But you're also increasing your value prop by helping your client find the next investment and adding additional revenue stream to your overall portfolio, right? [00:13:12] So it's a win-win situation for everyone.  [00:13:15] So becomes absolutely profit center. Okay, so. And they can white label Ziffy. What about is the Ziffy and HomeAbroad databases, are these linked? Like, are these properties, because you know, I think a lot of property managers listening are like, "how can I get access to these foreign investors because I don't have that capability?" [00:13:32] They're linked. It's just the branding, right? Because for foreign investors, you know, we go with the brand name HomeAbroad, okay? And for domestic, of course, you know, HomeAbroad will not resonate with the US based customers, right? So that's where Ziffy comes in. And we are kind of actually actively going through a rebranding exercise where HomeAbroad will become powered by ziffy.ai. [00:13:52] You know, so at the end of the day, Ziffy is the overall umbrella brand, right? Ziffy.ai is our AI powered investment property search platform and HomeAbroad is the portion of Ziffy that's focused exclusively on foreign investors. But if you're part of our network, you get access to both clients, you get access to foreign investors, you get access to local investors. [00:14:13] Okay, perfect. So it sounds like property managers, if they're listed in this marketplace, it sounds like 1. You might be feeding them some free business from. Absolutely. HomeAbroad brand. Yep. They wouldn't be able to access otherwise. And they're able to support boots on the ground helping with the property locally. [00:14:32] Yep.  [00:14:33] And then they can also leverage Ziffy and do a white label thing for their existing clients and help get them and facilitate getting them into more property.  [00:14:41] Absolutely. Yep.  [00:14:42] Awesome. Okay, cool. Yeah that's very cool. So how does a property manager get into this marketplace?  [00:14:49] What are your qualifications? [00:14:51] So we of course, want to make sure that our clients are taken care of, you know, so we do initial vetting, just to understand, you know, you have the I would say capabilities and infrastructure to help service our clients. So everyone has a good positive experience, right? And then once we kind of have that initial meeting to vet you out, you will become part of our network. [00:15:10] We'll sign a good partnership agreement. You'll be part of the network and then, you know, you'll be listed prominently. If the customer is looking in that particular area, you know, you'll be listed prominently within that ecosystem. Now, good news is we are vertically integrated shop, right? [00:15:24] So client finds the property through a platform. We do the mortgage financing, right? And you know, we know exactly when the customer, you know, is closing that transaction, right? So we will introduce the property manager at the right time. There's no point introducing a property manager right when they're starting their journey to find an investment property, right? [00:15:42] But as soon as they close on that transaction, we'll introduce the property manager. We will expose our, you know, marketplace to them and say, "Hey, by the way, you can find the right property manager to help you manage this property from our vacant property management, based in say, Phoenix, Arizona, or say, you know, Dallas, Texas, like wherever the client is, you know, closing that transaction. [00:16:03] Right. So, we'll kind of introduce you in the right you know, point in that journey to make sure that, you know, you have a high conversion as well.  [00:16:11] So how do you, at Ziffy and HomeAbroad, how do you determine which markets you want to be in and focus on?  [00:16:21] So the cool thing, Jason, you know, like as the customer decides for us, right? [00:16:24] We are operating in 43 states, right out of 50 states in the US right now, right there are of course hot markets, right? But you know, we let our algorithm, because now, it's data, right? We know the data. We know what's the expected rent, which is our for algorithm to calculate the expected rent across every plus property listed on the MLS right now for sale. What's your monthly mortgage payment is going to be? We are the mortgage shop. So we know what the monthly mortgage payment is going to be. Yeah. Rent minus mortgage is your cashflow. Right? So you can basically punch in those numbers and you say, okay, I want to generate $500 in cashflow every month. [00:16:59] Show me properties in entire us. Show me properties in Midwest us. Show me properties in California. Show me properties in Texas. Right? Whatever is your appetite, right? But you can kind of, you know, find that right investment property with right investment objective, you know, and I would say market agnostic. [00:17:16] Right? Yeah. Find that property and then say, okay, yeah, this makes sense, this doesn't make sense. And what we are adding to our AI layer. You can ask AI question, show me population growth trend in this area in the last five years. Show me rent you know, growth in this area in the last five years. [00:17:30] Show me you know, is this a landlord friendly state? You know, like our AI will help you basically California, evaluate that property.  [00:17:36] So basically, California's out. Florida and Texas are in, or?  [00:17:40] Yep. Yep. And that's what we see. That's what we see. You know, Florida and Texas are two hot markets. Yeah. [00:17:45] Midwest is really picking up, you know, because the property prices are lower, taxes are lower, rents are higher, right? So Midwest US is the new hot market from a rental standpoint Okay. Is what we are seeing a lot of fixed and player opportunities as well. But Florida and Texas continue to be two hot states, you know, from a rental property standpoint. [00:18:03] Got it. Okay. Now, these people that are, you know that they're global investors. They're around, you know, around the world. They're watching the news, they're seeing all this stuff that's going on in the us. I don't know what their perception is, but when they're watching all this, I'm sure that factors into their decision making in which states they want to be in. [00:18:23] Absolutely a hundred percent.  [00:18:25] So they're like, it does, I don't want to be in California. They look like they're crazy there and they're watching the news and they're seeing these, you know, sanctuary cities with homeless people everywhere. And then they're like looking at like areas where it's more conservative and there's like more freedom and more options. [00:18:41] Then they're like, maybe, maybe there. So perception, I would imagine affects where they're choosing to invest as well.  [00:18:49] Yeah, it totally does. Right? And what we tell our clients, you know, you got to think of real estate as a long-term investment game, right? For example, you know, the rhetoric around current administration, right? [00:19:00] From global investor standpoint, you know, like, do I really want to put my money in the US at this point? You know, what happens if like X happens? Y happens, right? And what we tell our investor, right? The basics why US, you know, is a good market for real estate investment has not changed, will not change, right? [00:19:15] It's going to be still remain a good market for US estate investment. The question is, where do you invest, right? And what are your objectives, right? You want to invest in a landlord friendly state, right? You want to invest in, in states with, you know, job growth, population growth, right? And you want to invest in state you know, in a market where you're getting good ROI on your cash investor, right? [00:19:36] And that's a function of, you know, appreciation and function of cash flow, right? That you're generating. Right. So until you have those data points figured out, right, you know, in long term it's going to be a viable investment. Right. And you're going to make money, right? Is what we tell our investors, right? [00:19:51] And when we explain them from that perspective, from that lens, you know, I have not seen someone that has said, okay, USDS investment is off my list. Right? Is something that just still motivates and drives them.  [00:20:04] Very cool. All right. I like it. And the best property managers, they're DoorGrow clients, like we help them figure out how to actually do a good job. [00:20:10] Most property managers suck in most markets. This is... absolutely, yeah. The admission of property managers, they're like, I get a room of property managers. I'm like, how many of you believe all your competitors suck or most of them do? And everyone's hands go up. And everybody that comes to me and says, "Hey, I'm thinking of starting a property management business." [00:20:27] I say, cool. And they tell me their story. It's they have investment properties and they tried property managers and most of them were terrible and they decided to finally start a good company. And so there's this issue. So yeah, maybe we should get all the DoorGrow clients getting into your marketplace. [00:20:43] So  [00:20:43] A hundred percent, you know. Let's talk about that a hundred percent.  [00:20:46] Alright, cool. Have you heard a Blanket, have you heard of these guys? Not really. So I think I should connect you to Lior over at Blanket. They've got a really cool platform as well, and I think there's some synergy. [00:20:59] They're basically like a retention platform. Okay. For property managers. They were one of our sponsors at DoorGrow live. And they've created a platform that allows their clients to see all of... they're basically a white label portal for all their clients to have their portfolios. And it allows them to keep the properties in their portfolio by helping them find and access other owners when that owner wants to sell. [00:21:25] Awesome. Okay. I think there'd be some awesome synergy between these two tools. Yeah. And I'm always making connections. You guys don't see this, those that are watching the podcast behind the scenes, I'm always trying to connect different vendors to each other when I see some synergy. So, but I think that might be a cool connection. [00:21:40] So, because I think what you're doing would work really nicely with that and it'd be a really cool synergistic thing. So we'll just get HomeAbroad, Ziffy, Blanket, DoorGrow, and then some other vendors, we'll just start stacking, we'll create Voltron. Yep. This ultimate, you know, superpower to help.  [00:21:57] This very exciting. [00:21:58] Hey you grow together. You know, that's how I've always believed. You know, you grow together. It's a small industry, you know, we got to help each other and we grow as a business together.  [00:22:06] Yeah, absolutely. So, well, I like what you're doing. What's the easiest way for a property manager to reach out? [00:22:14] Which of the websites should they go to? How do they start getting vetted so they can get into this marketplace? And is this like a free thing because they're providing value or do they pay to become part of the marketplace or how does that work?  [00:22:27] It's a free thing, right? They will be listed on a platform for free. [00:22:31] So it's a two way street, as I mentioned here, right? So we are going to pay a referral fee to our property manager partners, when they refer clients over to us, we're going to give them free tools to help facilitate that process and vice versa. You know, we'll collect a referral fee if our existing client signs up with them as well. [00:22:47] You know, it's a revenue stream for us too.  [00:22:48] So if let's say I have one of those clients that has, a bunch of connections in a particular country like Israel or China or something like this, would there be an advantage to them to leveraging HomeAbroad to facilitate that rather than having to figure out all this work themselves? [00:23:05] Absolutely. Absolutely. Because we are, as I said, you know, we are one stop shop, right? So say for example, you have an Israeli client that is just thinking about investing in US real estate, right? So what we do, we start. From setting up the LLC, right? If you are US based, you know, setting up an LLC, receiving an EIN is pretty easy, straightforward process, right? [00:23:23] If you're a foreign national who has doesn't have an SSN or an IT number, just getting an EIN number from a IRS, you know, you're talking about faxing, you're talking about mailing, you're talking about six months, six to eight weeks to get, you know, your number in mail. Now, you know, we kind of have developed that expertise in this segment so we can get an EIN and with an analysis set for a foreign national not living in the US within a week. Right. Wow. We can help them open a US bank account while they're in their home country. Right. Of course, you know, we'll need the US Bank account as part of the mortgage process, but also they will need a US bank account to manage their property, right. [00:23:58] When they invest in the US market, right? We can, of course, financing for Foreign National, which is our bread and butter, right? So we help them with 75% LTV or 75% leverage to purchase an investment property in the US. So they only need to put 25% down payment on that investment property, as I mentioned, we don't look for any US history. [00:24:18] We don't look for trade lines or create history from their home country as well. It's a pretty straightforward process for foreign nationals. You know, all we are looking for is, you know, they have enough assets to close, which is 25% down payment plus closing costs. Right? And if the appraisal comes in right where we want it to be, right. [00:24:36] So whether they meet the ratio or the DSCR ratio where rent covers mortgage, right? Even if it does not, we have a sub ratio DSCR program for them. So one way or the other. You know, we'll be able to do the loan just based on the property's income versus considering their personal income or assets in their home country. [00:24:52] Right? So we covered them right from helping setting up an LLC you know, opening US bank account mortgage financing, connecting them with a local realtor, which is not just any realtor, but a realtor with CIPS, which is certified International Property Specialty Designation by now. Right. So they have gone through specialized training to work with foreign national, global investors, right? [00:25:13] And then property management connections, you know, through a marketplace, right? So we are kind of one stop shop for everything that foreign national would need to do to invest in the US real estate.  [00:25:23] Interesting. So here's another random idea that comes up. And I don't know if this even relates, maybe this is just completely out of left field, but occasionally I get clients that they've come from a foreign country to the US. [00:25:36] And in order to, you know, to immigrate and to become integrated in the US, they have to start a business. And so they will buy a franchise sometimes, which usually in this industry, buying a property major franchise, I'm pretty outspoken about that. I think it's generally a bad idea. I get a lot of franchisees coming to me that have struggled like, you know, a gal that came, bought into a franchise, she's already invested $100k into this and the franchise gave her poor strategy and she only has one unit under management and she's $100k in and over half a year in invested into this. And she's like, you know, concerned and freaking out. I've got another client, he's immigrated from the uk. [00:26:16] He's built a property management business. They both built their business in Florida, by the way. Nice. So the land of freedom and humidity. So is there some sort of advantage for some of these people that are overseas also? They're like, "you know what? I like the idea of investing in, you know, the US but I want to be in the US." [00:26:37] Is there a way that they could build a business leveraging this and could that be something that is facilitated as well?  [00:26:45] Yeah, that's a great question, Jason. You know, and something like a lot of, you know, foreign clients ask us, right? So I'll give you a two part answer to this question, right? [00:26:52] One, if you are part of E3D countries, right? So US has a E3D, you know, with I think UK, Japan you know, Australia, Canada, and the few other countries on that list, right? Yeah. So if you're part of one of these countries where the, where you have a E3D you know, with the US you get a visa called E2 Visa. [00:27:12] E2 Visa, where, you know, where you can start a business in the us, get that visa to come manage the business. And a lot of our clients in from these countries would start up LLC to manage two to three properties. Show that okay, they're managing a real estate business. Right. To kind of get that E2 visa, right? [00:27:29] And so it's a great way for them to not only build you know, a profitable business in the US right? And kind of benefit from the US estate investment, but then also, you know, try get a residency visa, you know, based on this business. Property management kind of falls under the same aspect as well. [00:27:46] Okay? Then other countries which are not part of the E3D, where you have something called an EV5 Visa, which is you know, which were one of the key differences is that you have to show that you generate 10 employments and invested at least around a million dollars in the US to generate those employments. [00:28:03] Now that is where, you know, it becomes a little bit trickier, right? Because you know, you have to show that you brought that money in, you putting that money in real estate qualifies. Right. But the the important aspect is creation of 10 jobs. You have to show that you've created 10 jobs through that investment, you know, for that purposes. [00:28:21] If you buy, you know, like 10 properties or buy a multifamily unit and you know, you have a property management around it that employs 10 people to take care of it, technically it qualifies. Right. You can also you know, buy a hotel, you know, buy 2 commercial property that employs, you know, 10 people to kind of, you know, to qualify on the, that, that visa rule. [00:28:44] Right? But again, you know, you're talking about a million dollar investment. You know, from your end, you know, which is not, you know, applicable for everyone, right? Yeah. So there are a couple of ways, right? But for E2 Visa, you know, it becomes really easy, right? Because that job requirement criteria is not there. [00:28:59] You have to show that it's a functional business. It's an active business, which could be a real estate business, right? And it becomes, the qualification becomes a little bit easier on from that perspective.  [00:29:09] Got it. Okay. Interesting. If you run into these people, we should totally be homies and... [00:29:15] absolutely. [00:29:15] If you run these people one of the things we're really brilliant at DoorGrow is helping people avoid all the mistakes they make when they get their business started. We help them clean. We're like bar rescue for property managers, as I said in the intro. And for startups, we're ideal. [00:29:29] We help them avoid all the pitfalls of the franchises. We help them come up with their own brand, their own website. We help them build out their hiring process. We help them make sure they get good people, like we help optimize the business and get the right systems and installed. And so we really are like the ultimate franchise alternative. [00:29:46] And I've just gotten tired of seeing the franchises hurting people. And so my mission. Is to get people to sign up with DoorGrow instead of going to these franchises and set ourselves up as a franchise alternative because we can help them get going with a lot less cash involved and a lot more help. [00:30:05] And and then we can help them give them real strategies for growing their portfolios. And it sounds like this might be a really nice addition to any of my client's strategies for growth is to leverage HomeAbroad because they would love to have people that are hands off. Yeah. In another country trusting you to just take care of stuff that, that's a easy, no-brainer type of client they would love to have. [00:30:25] Yeah, absolutely. Jason, and we should talk after this podcast. We'll talk, you know, this. I think there's a lot of synergies.  [00:30:31] Okay. Very cool. So, well, what else should property managers or investors listen to the show know about HomeAbroad or Ziffy that we haven't covered? Or what questions do people tend to ask that they're concerned about? [00:30:45] Yeah, I think, you know, one of the things, you know, that we also advise our clients, right? You know, it's not about, you know, property management eating into my cash flow, right? Because that's something that we see, you know, people concerned about, or people you know, like want to kind of, you know, want to do it by themselves because they want to make sure they maximize their cash flow, right? [00:31:05] But what we tell our clients, you know, at the end of the day, you got to think of it as a business, right? And what's your net return and how do you value your time? Right. What's the hourly rate that you assign to yourself, right? And what would else you'd be doing if you're not managing five properties on your own? [00:31:21] Right? That's an opportunity cost, right? So think about this more from an opportunity cost standpoint versus, you know, okay, it's eating into my cashflow because that opportunity cost can help you buy five more properties, right? That can, you know, overall amplify your return on your cash invested versus nickel and diming, you know, the money that you're trying to save, right? [00:31:42] And you know, when we kind of, you know, talk to them about your, their ROI return cash, we want them to kind of consider this as an expense that goes into it. Because at the end of the day, even though we are not the property management providers, right, we partner with your clients, so to speak, Jason, right? [00:31:58] We are trying to do what's in best interest of that client in order to build that real estate investment portfolio. Right. So that's something that, you know, just want to reiterate to you, to the listeners of your podcast. Right. Why partner with us? You know, because that's something that we inherently, you know, advise our clients, you know, and we position property management as one of the pillars, they need to really succeed to build a successful real estate investment portfolio. [00:32:22] So you kind of insulate, because I know there's some property managers listening and they're like, man, some of these foreign investors are such cheapos. They're like so cheap and they complain about everything and they're really difficult. You kind of insulate them from that. Yep. With your organization and you know, and property management really, yeah. It is a no brainer. I mean, there's a lot of properties that a lot of these investors on their own probably wouldn't even accurately raise rent. And so if they didn't raise rent over the last two to three years, for example, they're probably 10% below market rate anyway. And so if the property manager just kept rent where it actually is in the marketplace, the property management basically is free. [00:33:01] Yeah, it pays for itself. Hundred percent. It's a no brainer. And so, yeah, I think the biggest mistake investors can make period, if you're an investor listening to the show, is to not use a property manager, a good one. Because there are bad ones. But if you can find a good one, that is the biggest game changer because it takes all the work off your plate and you make just as much money. [00:33:22] Absolutely. And another thing for your listeners, Jason, right. You'd be surprised how few people know about the specialized loan products for DSCA investor, right? So if your client is with you managing one property and is thinking in my head, oh, I already have a mortgage in my primary, I have another investment property here. [00:33:38] No way in the world I can buy another investment property. It's an education gap. It's a knowledge gap, right? Yeah. So they can help educate and that's where like and HomeAbroad comes in. because we will educate them on your behalf. You know, you retain the relationship, you retain your brand, right? We'll white label it, but like not only show them properties that will give them their next cashflow investment. [00:33:58] But also educating them, okay, for this loan to qualify, I don't need to see your debt to income ratio. I'm going to qualify based on that property's income. And you know, the only upfront cost is an appraisal cost, right? But us being the mortgage shop, you know, vetting that, okay, this property gives you cash flow, or from a conservative standpoint, it's good for you at the end of the day because you know, you won't invest if the property is not cashflow policy from day one, right? [00:34:24] So something that people don't know, you know, and there's a gap there.  [00:34:27] Yeah, we've had some lenders on talking about DSCR loans in the past, and yeah, a lot of people just aren't aware of it as an option. Yeah. So property managers, if they can have a partner like yourself to, you know, educate them on these alternate sources of funding and methods of getting cash to invest in real estate. [00:34:46] Yeah, it's going to open up the door. Not only that, but I like the idea of those because it kind of creates this veil of protection. So it's not an asset in your name if there ever is a liability with the rental property. Absolutely. They don't even know who the owner is. It's an entity and there's kind of a shield there of protection. [00:35:05] And so there's some additional advantages to going that route as well.  [00:35:09] So, absolutely. And like majority of our clients request the title in an LLC. What's the reason that you just mentioned you always need to have that, you know, protection around you in a litigation rich country, so. [00:35:21] Got it. Cool.  [00:35:22] Well, hey, I think this is a really awesome idea Amresh. It's great to have you on the DoorGrow Show. Any parting words or how can people get in touch and how can they find out more?  [00:35:32] Sure. You know, so if you're a property management company, you can get them in touch with us at partner@homeabroadinc.com or partner@ziffy.ai. [00:35:42] You know, my personal email address is amresh.singh@homeabroadinc.com. You can shoot me an email as well. Website is HomeAbroadinc.com for HomeAbroad and Ziffy.ai for our Ziffy brand. Okay.  [00:35:56] Awesome. Alright, thanks so much for coming to the show. So those of you listening, if you've ever felt stuck or stagnant, you want to take your property management business to the next level, reach out to us at doorgrow.com. [00:36:07] Also, be sure to join our free community just for property management business owners at doorgrowclub.com. We reject 60 to 70% of the people that apply to join that group. And if you found this even a little bit helpful, don't forget to subscribe. Leave us a review. We'd really appreciate it. Until next time, remember, the slowest path to growth is to do it all alone, so let's grow together. [00:36:30] Bye everyone.

In today's episode, Dr. Killeen dives into how the right equipment choices can set your practice up for success—without breaking the bank. From chairs to software, he shares tips on balancing quality with ROI, how to think “cheap but smart,” and why integration matters more than flash. Plus, hear about timelines, vendor setup, and planning your install like a pro. Whether you're gearing up for a new practice or upgrading your current one, this episode will help you make decisions that pay off.

Keywords:  personal branding, entrepreneurship, social media, networking, mentorship, business growth, influencer marketing, trust, communication, marketing strategies, business foundation, personal branding, clarity, social media strategy, growth, marketing, ROI, entrepreneurship, brand audit, networking Summary:  In this episode, The Accidental Entrepreneur discusses the significance of personal branding with Jeremy Bishop, who shares his journey from being a touring musician to becoming a successful entrepreneur. They explore the importance of building a personal brand, the challenges faced in the marketing landscape, and the value of clarity and trust in networking and business growth. Jeremy emphasizes the need for individuals to focus on their personal brand regardless of their current position and shares insights on how to effectively approach potential mentors and opportunities. In this conversation, Jeremy Bishop discusses the essential elements of building a successful personal brand and business. He emphasizes the importance of having clarity about one's mission, understanding the target audience, and being prepared for growth. The discussion covers practical steps for establishing a personal brand, including choosing the right platforms, conducting a brand audit, and the significance of networking. Jeremy also highlights the need for businesses to reinvest in their marketing efforts to scale effectively and encourages entrepreneurs to embrace opportunities without overthinking their approach. Takeaways Personal branding is essential for small business owners. Building a personal brand can provide security in uncertain times. Networking should focus on mutual benefit, not just learning. Clarity in what you can offer is crucial when approaching mentors. Trust and communication are foundational to business success. Opportunities often arise from reaching out to those you admire. Investing in your personal brand can lead to greater opportunities. The marketing landscape has evolved, but core principles remain the same. Growing a business often requires building a team and increasing service offerings. Affiliate marketing can be a viable revenue stream for entrepreneurs. Clarity on your mission is crucial for success. You need to be ready for growth before scaling. Focus on building relationships, not just posting content. Choose one or two platforms to establish your brand. A brand audit is essential for a strong online presence. Don't overthink your content strategy; keep it simple. Gather content from your life and share it authentically. Invest in marketing to scale your business effectively. Embrace every opportunity, regardless of audience size. Have fun with the process of building your brand. Titles Building Your Personal Brand: Insights from Jeremy Bishop The Journey from Musician to Entrepreneur Navigating the Challenges of Personal Branding The Power of Networking and Mentorship Trust and Clarity in Business Growth Sound Bites "The brand is you." "What can I do for you?" "Clarity is a good word." "What is your real end goal?" "Are you ready for this scale?" "What makes you interesting?" "Don't overthink it." "Gather content and then post it." "You need to build relationships." "You have to do it yourself." "Have fun with it." Chapters 00:00 Introduction to Personal Branding 03:30 Jeremy's Background and Journey 06:43 The Importance of Personal Branding 10:21 Transitioning to Building a Personal Brand 12:32 Finding Opportunities and Mentorship 16:42 The Value of Clarity in Networking 20:33 Growing a Business Through Teamwork 24:39 Changes in the Marketing Landscape 26:25 Building a Solid Foundation for Business 35:29 The Importance of Personal Branding 36:30 Steps to Establishing Your Brand 49:24 Scaling Your Brand and Business 52:31 Embracing Opportunities and Having Fun

Listen to how the Preceon Smart Corn System and FieldView are helping farmers drive ROI through digital farming and agricultural technology.

LISTEN TO THIS EPISODE IF YOU HAVE WONDERED IF YOU NEED MONEY OR FUNDING TO START OR GROW A BUSINESSThis question comes from Kara, and it's something I hear often: “Do I really need money to start or grow my business or is that just a myth?”In this episode, I'm sharing my honest take. Because while not everyone starts with a stacked bank account, building a real, sustainable brand does take resources. From branding to product quality to support systems - investments can move your business forward faster.Inside, we talk about:Why the phrase “it takes money to make money” has some truth behind itHow most entrepreneurs actually fund their businessesTypes of funding I've seen work: savings, grants, loans, friends & family, and moreThe difference between spending and investingHow to make smart decisions when you're thinking about financial supportThis is for the dreamer who wants to grow without regrets—and get support in a way that feels smart and strategic.TOPICS WE DISCUSS: Business Funding Options, Startup Costs, Small Business Investing, ROI in Business, Bootstrapping TipsJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

Can video games really save lives? In this episode of Faces of Digital Health, we sit down with Anca Petre to explore the booming intersection of gaming, virtual reality (VR) and healthcare. From Fortnite maps that teach immunity to Roblox worlds that demystify diabetes, we showcase real-world success stories and practical steps for health organizations that want to level-up patient engagement. What you'll learn 2:00 Intro & why gaming matters in 2025 4:05 Success story #1 – Fortnite immunity map 8:40 Success story #2 – Minecraft mental-health build 11:55 How creator economies (Fortnite Creative, Roblox, Minecraft) open doors for health innovators 16:10 Budgeting & ROI: making the business case 20:30 4-step framework for your first health-game project 26:45 Overcoming stigma & regulatory hurdles 31:00 Future outlook: VR, digital therapeutics & beyond Key takeaways Gaming isn't just entertainment—it's a powerful storytelling engine for complex medical topics. Creator platforms already host millions of engaged users: meet them where they play. Partner with influencers and studios to translate clinical insights into immersive worlds. www.facesofdigitalhealth.com Newsletter: https://fodh.substack.com/ Youtube: https://youtu.be/sENyLJmk9wc?si=nCDKGtPqdwtqtv6Q

“You don't have to transition your entire business. You just need to start. Small beginnings are okay.”  Revolutionizing Water Treatment Through Smart Tech  In this episode of Scaling UP! H2O, host Trace Blackmore welcomes Kevin Kuhne, Founder and President of Energy Resource Products, LLC, for a deep-dive conversation on the emerging role of smart technology and artificial intelligence in water treatment.  With decades of experience leading tech-driven innovation, Kevin unpacks how intelligent systems, edge computing, and real-time data processing are reshaping operations in the field—from cooling towers to complex distribution networks.  Whether you're managing plant performance or driving strategic growth, this episode offers a credible look into the future of industrial water management.   From Controllers to Edge-Based Intelligence  Kevin introduces the evolution of traditional controllers into what he calls “computers at the edge.” These intelligent systems collect real-time data, deliver predictive alerts, and can execute secure firmware updates—all without requiring field visits. This shift eliminates the dependency on gateways and streamlines site management through centralized dashboards, saving time and resources.  He illustrates how these systems not only detect pump failures before they occur but also reduce chemical overdosing incidents by offering immediate visibility into feeder issues and sensor discrepancies.   Breaking the Barrier: Selling Smart Tech to Stakeholders  One of the recurring challenges in adopting new technology is overcoming skepticism—especially from IT teams and procurement stakeholders. Kevin outlines strategies for simplifying the sales conversation: focus on specific ROI outcomes like labor savings, chemical usage reduction, and improved equipment uptime. He also breaks down how modern security protocols and machine-to-machine communication are easing concerns around connectivity and data protection.   AI and the Cloud: Turning Data into Action  The discussion advances into how AI-enabled platforms now process disparate data streams in the cloud to support smarter decision-making. Rather than waiting for weekly reports, professionals can now access dynamic dashboards and build customized data visualizations to proactively manage client sites from any location.  Kevin emphasizes that this shift empowers service professionals, not replaces them. By removing manual data bottlenecks, smart tech allows for more impactful engagement and long-term client retention.  Future-Proofing the Industry  Kevin predicts a near future where IO configurations fade, sensors become brand-agnostic, and user interfaces resemble common mobile apps. He encourages water professionals to begin small—pilot smart technology in a single location, gather feedback, and use those wins to accelerate broader adoption.  He closes with a message for early-career professionals: embracing smart technology from the start will enable them to deliver higher value and grow their impact in the industry.   Conclusion  As industries move toward intelligent infrastructure, water professionals must adapt. This episode provides a grounded, expert-led perspective on how to practically and securely implement these technologies. For technical managers, engineers, and company leaders, this is a timely and strategic conversation you won't want to miss.  Stay engaged, keep learning, and continue scaling up your knowledge!    Timestamps    01:38 – Trace Blackmore shares a reflection on sharks and ecosystem sustainability, tying into the episode's broader theme of technology and responsible action.   10:06 – Water You Know with James McDonald  11:30 – Upcoming Events for Water Treatment Professionals   14:08 – Interview with Founder, President, and Coach Kevin Kuhne of Energy Resource Products  16:11 - Kevin defines smart tech, contrasting traditional controllers with edge-based computing that delivers real-time data, predictive analysis, and remote access  33:10 — Future technology trends 36:12 — Message for newcomers: Kevin encourages young professionals to embrace tech as a tool for empowerment, not a threat    Quotes  “Your customer is already integrating AI in other parts of their business. If we're not doing it, someone else will.”   “Security is the real roadblock, but if the equipment has a computer-type base of operation, IT is far more comfortable.”  “Smart tech is identifying those areas that we can enhance information, translate it, and then act on it.”    Connect with Kevin Kuhne  Phone: 17632263945  Email: kevin@energyresourceproducts.com   Website: www.energyresourceproducts.com    LinkedIn: www.linkedin.com/in/kevin-kuhne-1812626   Click HERE to Download Episode's Discussion Guide    Guest Resources Mentioned   12 Rules for Life: An Antidote to Chaos: Jordan B. Peterson   The Problem of Pain by C.S. Lewis  A Christmas Carol (Collins Classics) by Charles Dickens    Scaling UP! H2O Resources Mentioned  AWT (Association of Water Technologies)  Scaling UP! H2O Academy video courses  Submit a Show Idea  The Rising Tide Mastermind  AWT Technical Training (Coming Soon - 2026)   422 Inside the Association of Water Technologies with John Caloritis    Water You Know with James McDonald   Question: What is the breakpoint chlorination ratio of chlorine to ammonia required to reach a true free chlorine residual?    2025 Events for Water Professionals  Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.   

Imagine turning a single podcast guest spot into the kind of impact most business owners dream of—visibility, clients, cash, and credibility, all rolled into one mic drop moment. In this episode of Communication Queen, Kimberly Spencer takes you behind the scenes of how transformational leaders leverage guest podcasting to build their brand and bottom line without burning out on paid ads or endless social media hustle. You'll discover how guest podcasting isn't just another marketing tactic—it's your ticket to amplifying your voice, making your message magnetic, and forming relationships that open doors to speaking gigs, partnerships, and high-ticket clients. Kimberly shares the story of how a single standout guest appearance can create a ripple effect of referrals, collaborations, and recurring visibility—without chasing algorithms or ad budgets. Whether you're a visionary entrepreneur, speaker, or service provider ready to scale your impact, this episode gives you the roadmap to turn your story into strategy. Learn how to identify the right shows, dazzle hosts, and become the guest they can't stop raving about.

In this episode, Paul Tyler and Tisa Rabun-Marshall discuss the intersection of annuities and AI with Jay Singh, founder of Hedgness. Jay and our hosts explore innovation in the annuity space, the importance of compliance, and how AI can enhance sales efficiency without disrupting existing workflows. Jay shares insights on successful AI implementation, the significance of meeting users where they are, and the potential ROI from AI adoption. The conversation also delves into specific use cases, particularly around illustrations for wholesalers, and the broader implications for the insurance industry. Learn more at thatannuityshow.com  

Joining Dots Oyebolu on this episode is AJ Wilcox, Founder of B2Linked, the world's first LinkedIn Ads agency. AJ shares how he went from SEO and Google Ads to managing the largest LinkedIn Ads account globally, and why LinkedIn has become the most effective paid channel for reaching high-value B2B decision-makers.Key Takeaways:(01:25) AJ shares how he transitioned from SEO and Google Ads into becoming a LinkedIn Ads specialist.(01:44) AJ reveals the surprising early success that led him to go “all in” on LinkedIn Ads.(04:23) Luxury brands like Rolex are increasingly using LinkedIn Ads to target high earners with precise business demographics.(06:42) AJ breaks down a modern, profitable B2B LinkedIn Ads strategy that prioritizes brand marketing and video.(06:52) Video retargeting on LinkedIn allows brands to create emotional, sequential interactions that build trust.(11:02) Despite high CPCs, LinkedIn delivers better ROI than Facebook when looking at qualified leads and conversions.(15:14) LinkedIn's built-in targeting often eliminates the need for lookalike audiences.(22:12) Video views are a more valuable KPI than clicks. A 45-second view can often deliver more impact than a website visit.(27:14) Over 50% of AJ's leads now come from podcast listeners, proving the impact of consistent, value-driven audio content.Resources Mentioned:AJ Wilcoxhttps://www.linkedin.com/in/wilcoxaj/B2Linked | LinkedInhttps://www.linkedin.com/company/b2linked/B2Linked | Websitehttps://b2linked.comLinkedIn Ads Fanatics communityhttps://fanatics.b2linked.com/The LinkedIn Ads podcasthttps://b2linked.com/podcastInsightful Links:https://fanatics.b2linked.com/https://www.advance-metrics.com/en/blog/linkedin-ads-your-b2b-magic-bullet/https://www.marketingprofs.com/podcasts/2019/41263/linkedin-ads-aj-wilcox-marketing-smartshttps://directiveconsulting.com/blog/b2b-linkedin-strategy-saasThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of All Killer, No Filler DTC Podcast, host Eric Dyck talks with Pilothouse's Technical Manager Richard about the expanding impact of California's CCPA/CPRA and evolving privacy laws across North America.Key moments to listen for:CCPA/CPRA 101 & penalties – Up to $7.5K per violation, private-data breach lawsuits, and agency enforcement Thresholds that trigger compliance – Revenue over $25M, 100K+ Californians' data, or data‑sale revenue ≥50%Multi‑state comparison – VA, CO, CT, and others have their own compliance standardsCompliance tooling deep dive – Shopify solutions (ConsentMo, Pandectis, SecurePrivacy) for banners, data access, and opt‑outsTracking vs. consent – Even server‑side tracking must respect opt‑outsCase study – A client lost 58% of Analytics data but only 4% of purchases after adding full compliance toolsFuture of data consent – How PIPEDA, GDPR-like shifts, and AI‑driven consent profiles are shaping privacyThis episode is essential listening for ecommerce and tech managers who need to navigate privacy law demands without compromising growth and analytics integrity.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 – Why eCommerce brands should care about CCPA02:55 – Overview of CCPA and CPRA regulations05:10 – Penalties for non-compliance with California privacy laws08:30 – Thresholds that trigger CCPA enforcement11:05 – What personal data qualifies under CCPA14:00 – Which US states have privacy laws beyond California17:00 – How to make your Shopify store CCPA compliant20:15 – Server-side tracking and compliance limitations23:30 – Real client example: Data loss vs purchase impact27:50 – Impact of consent banners on analytics and conversions31:10 – Managing existing customer data for compliance34:10 – The future of personal data and AI-managed privacyHashtags#consumerprivacy#ccpa#ecommercelaw#dataprotection#cpra#shopifycompliance#usprivacylaws#servertracking#retargeting#googleanalytics Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletter

Struggling to decide if you should hire in-house or outsource? In this episode of Built by Business, Andy breaks down the real cost—and profit impact—of agencies, freelancers, virtual assistants, and full-time hires.   Learn how to evaluate ROI by role, avoid common hiring mistakes, and follow a smart three-phase framework to build a team that grows with your business, not against it.   This is a must-listen for e-commerce founders and Amazon brand owners looking to scale lean, fast, and profitably.   Grab your free Amazon brand audit at www.weavos.io or DM Andy “audit” on Instagram.

Most law firms think marketing is the key to growth but often, the real problem is hidden in plain sight. When Ben Leader took the helm at Elrod Pope Law Firm, he discovered that his intake process was costing him cases, revenue, and opportunities. In this episode, Ben shares how he transformed his firm's intake department into a growth engine tripling case volume and freeing his attorneys to focus on winning. What You'll Learn: Why your marketing might not be failing—you might just have an intake problem you don't know about.How to uncover hidden intake issues. Where to invest in intake for the best ROI. How more calls can double your signed cases. If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

In this episode, Tom shares the simple yet powerful daily habits that have helped him win more in life and business. Forget the trendy 3 a.m. routines, Tom keeps it real with a straightforward framework that every contractor can apply immediately. From physical movement to staying focused on your goals, Tom introduces the “F.W. Day” formula that aligns your personal discipline with business success.In this episode, Tom discusses:[00:00] Why success doesn't require complicated routines or trendy hacks[00:27] The power of good sleep and doing brain-intensive tasks early[01:03] How physical movement improves clarity and results[01:18] The importance of reviewing your goals daily to maintain focus[01:43] Introducing the “F.W. Day”—a daily structure for winning[02:04] How 75 Hard and the Live Hard program build discipline[02:15] F.W. Day Step 1: Personal Activities – Review goals and work out[02:41] Why clean eating and energy management are key to success[02:53] F.W. Day Step 2: Pipeline Activities – Generate leads with daily outreach[03:19] The ROI of 3 UITs (Unexpected Intentional Touches) per day[03:33] More pipeline examples: prospecting, calling remodelers, creating content[04:03] F.W. Day Step 3: Profit Activities – Protect your bottom line daily[04:17] Examples: job costing, pre-job meetings, team training[05:03] How sales role play in Battleground helps safeguard profit[05:16] Learning and implementing from training content[05:29] Recap of the F.W. Day and how it leads to consistent success[05:44] Invitation to Contractor Business School for contractors under $500k/yearResources: =================================

The golden age of affiliate sites may be behind us, but can affiliate sites still make good money? And are websites in general still a good investment? In this episode, Greg speaks with Nathan Hamilton, a former equity analyst who shifted into buying and growing online businesses. Nathan recently acquired dividend.watch, a dividend investing platform that helps users discover stocks, track income, and manage their portfolios in one place. Nathan explains how Google's algorithm updates and the rise of AI have reshaped the affiliate landscape. While many content sites have struggled, he shares which strategies still work and what kinds of online businesses are best positioned for success today. He also walks through his acquisition process, what he looks for in a deal, how he evaluates growth potential, and why he moved away from affiliate sites in favor of more product-driven platforms. As a non-technical buyer, Nathan offers helpful lessons on managing a tech-heavy site without technical expertise. Drawing from his financial background, Nathan compares investing in online businesses to buying stocks, weighing the risks, rewards, and potential ROI of each. Finally, Nathan flips the script on Greg, asking how he's seeing affiliate site owners adapt to today's SEO challenges and what strategies successful operators are using to diversify their traffic and revenue streams. If you're wondering whether content sites still have a future, or you're a would-be investor trying to choose between stocks and digital businesses, this episode is packed with firsthand insight you won't want to miss. Topics Discussed in this episode: Nathan's background and how he ended up flipping sites (02:19) What Nathan looks for in an acquisition (05:47) How the algorithm updates affected Nathan's sites and how to thrive moving forward (07:32) Nathan's growth plan for his newly acquired business (12:35) The best online business models to invest in right now (21:10) Nathan's experience taking over an existing business (22:36) Nathan's advice for non-technical buyers looking to acquire a business (24:28) The ROI of buying digital businesses vs buying stocks(27:12) Nathan's Questions for Greg How is Greg seeing affiliate sites manage the current SEO and AI environment (30:42) What strategies are people using to diversify beyond SEO? (42:08) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Dividend Watch Semrush Uber Suggest Google Keyword Planner Sit back, grab a coffee, and discover whether investing in affiliate sites is still worth it.  

In this episode, I'm breaking down why your environment is either fueling your business or flat-out killing it. I'll share the hard truth: if you're still hanging around small thinkers, undercharging, and trying to do it all alone—you're not building a business, you're babysitting a job. It's time to elevate your circle, raise your standards, and get in the room with elite entrepreneurs who force you to grow. We'll talk pricing, mindset, peer pressure (the good kind), and why you've got to invest in yourself before anyone else will. Show highlights include: Why talking to elite business owners unlocks new levels [03:36] The brutal truth: If your biz can't run without you, you own a job [11:55] How positive peer pressure forces growth [22:34] Why small-minded people are secretly holding you back [29:10] The ROI of investing in your network and yourself [39:19} Download your FREE Year End Personal Audit Workbook Welcome to *The Making of a DM Podcast*, where real estate, entrepreneurship, and deal making collide. Hosted by Mark Evans DM — the "DM" stands for Deal Maker — a 12X bestselling author, serial entrepreneur, and family man, this podcast offers you a front-row seat to the strategies and mindset that help entrepreneurs scale their businesses for maximum profitability and freedom. Mark's journey began in the blue-collar world, running a gutter business before transitioning into real estate, where he flipped over 5000 deals. Now, as the owner of multiple successful businesses, Mark shares the lessons he's learned along the way to financial independence. Whether you're flipping properties, building business empires, or seeking ways to stop trading time for money, this podcast will show you how to level up your business and your life.   Check out these resources:  - Who Is Mark Evans DM?: [Learn More] (https://www.markevansdm.com/who-is-mark) - Follow Mark on Instagram: [@markevansdm] (https://www.instagram.com/markevansdm/)  - Grab Mark's book, *Magician Vs. Mule*: [Get Your Copy] (https://vip.markevansdm.com/book-offer)  - Want to be part of the Deal Maker Alliance? [Join Now] (https://vip.markevansdm.com/dma)  - Free Masterclass: Get Mark's Business Buying Blueprint: [Sign Up] (https://vip.markevansdm.com/masterclass)

Kris welcomes Brett Neller, CEO of LineLeader by ChildcareCRM, to explore the real meaning of the customer journey in child care, and why it's critical for sustainable growth. Brett shares insights from his professional evolution, including how dropping his kids off at care centers helped him deeply understand the needs of operators. He and Kris talk about enrollment challenges, operational bottlenecks, mapping a full customer journey, and how automation can power human connection, not replace it.   They also discuss fear-based leadership, what small businesses often get wrong in scaling, and why “state-of-the-art” doesn't have to mean complicated. From CRM misconceptions to the power of unified data, Brett drops insight after insight on how to grow with intentionality, and why understanding your brand touchpoints matters now more than ever.   Key Takeaways: [6:49] Brett shares how he got started at LineLeader in 2018 and how the mission of the early childhood industry drew him in. [9:30] Brett explains how their offering goes beyond a CRM. [10:20] What is the customer journey really, and how does understanding it boost your enrollment? [12:18] Many small businesses are still using whiteboards and sticky notes to manage leads, and why that doesn't scale. [13:02] Brett breaks down what most get wrong in enrollment. [15:08] How automation can be a gift for parent experience, and why tech doesn't have to feel robotic. [16:07] Brett shares more about his family life, and how he and his wife rely on child care as well. [18:28] Fun fact — Brett grew up in a military family and moved many times throughout his childhood. [19:30] The biggest mindset shift for owners: from reactive to data-driven. [22:04] How to spot where you're losing families in your funnel. [25:55] The real ROI of mapping your journey: improved staff morale, better conversion, and clarity. [27:03] The “wow” experience. [30:31] Brett and Kris talk about the danger of fear-based leadership and the difference between helpful automation and shiny object syndrome. [34:17] Practical tips on how to start your journey mapping even with a small team. [39:45] What it really means to lead with empathy and insight.   Quotes: “I love the mission behind the space. I love having kids and then dropping my kids off every day at childcare centers. So every day I see operators. And it's been fun to live the professional journey in parallel with, you know, the personal journey of raising kids.” — Brett [6:46] “Our thesis is to provide the best unified platform experience for staff and parents from a digital experience perspective.” — Brett [10:12] “That's the most important aspect of the family journey when they're seeking care, is that you need to execute a great tour. If you don't, that's the make or break point, where a family is either like, I'm in or I'm out.” — Brett [23:02] “Yeah, you have to get your teams excited about engaging and selling your school. It shouldn't be a dirty word. We have the opportunity to serve this family. Sales is service, and so let's just use that service mindset and get our teams excited about being able to win that family over so that we can actually make a difference in the life of that child.” — Kris [28:19] “The first thing we generally ask is what's your customer journey, and have you mapped it out?” — Brett [33:09]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: use code CDARenewal22 to get $100 off your renewal LineLeader

Most nonprofits think fundraising is about getting the pitch right—but what if that's the wrong starting point? In this episode of Inspired Nonprofit Leadership, I sit down with Jeff Schreifels of Veritus Group to talk about how asking great questions (not writing great appeals) is the real game-changer in major gifts. We unpack why donors actually want to give more, the overlooked power of high-touch relationships, and how your ROI could be 30:1 if you just focus on what works. This one is a must-listen if you're tired of chasing grants and want a more sustainable path to growth. Episode Highlights 03:02 Fundraising Philosophy and Challenges 03:54 The Joy of Giving and Donor Engagement 05:43 High Touch Relationships in Fundraising 07:01 Major Gifts and Relationship Building 11:58 Effective Fundraising Strategies 14:22 Building Donor Relationships: Tactics and Trends 16:21 The Role of Major Gift Officers 16:47 Balancing Investments in Donor Programs 17:05 Building Mid and Major Gift Programs 18:03 The Power of Asking Questions 19:53 Diversifying Revenue Sources 23:28 Success Stories in Major Gift Programs 25:42 How to Invest in Individual Giving 30:03 Resources and Support for Fundraisers   Jeff Schreifels is the Principal and Owner of Veritus Group, a global consulting agency specializing in major gifts and mid-level fundraising strategy. With over 30 years in the nonprofit sector, Jeff is a pioneer of relationship-centered fundraising. Under his leadership, since 2009 Veritus has helped increase mid and major gift revenue and decrease donor value attrition for hundreds of non-profits worldwide that have adopted the “Veritus Way” of mid and major gifts. Jeff is co-author of the award-winning Passionate Giving Blog, a regular contributor to NonProfit Pro, and author of two bestselling books, It's Not JUST About the Money and It's Not JUST About the Donors. A soughtafter speaker, Jeff has delivered keynotes at top conferences like the Association for Healthcare Philanthropy International Conference and London's Chartered Institute of Fundraising Convention. Jeff's passion for empowering nonprofit leaders with actionable strategies has earned him a reputation as a trusted advisor driving meaningful change in the sector. Connect with Jeff: Jeff@VeritusGroup.com Website: http://www.veritusgroup.com/ LinkedIn: https://www.linkedin.com/in/jeffschreifels/ Facebook: https://web.facebook.com/VeritusGroup/ Instagram: https://www.instagram.com/veritusgroup/reels/ Youtube: https://www.youtube.com/@veritusgroup Blog: https://veritusgroup.com/blog Podcast: https://veritusgroup.com/podcasts Amazon: https://www.amazon.com/Jeff-Schreifels/e/B085TCSHCK Sponsored Resource Join the Inspired Nonprofit Leadership Newsletter for weekly tips and inspiration for leading your nonprofit! Access it here >> Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! Let us know the topics or questions you would like to hear about in a future episode. You can do that and follow us on LinkedIn.

Send us a textShownotes can be found at https://www.profitwithlaw.com/486.Are you using the smartest strategies available to grow your law firm — or just spinning your wheels?In this episode of the Profit with Law Podcast, Moshe Amsel, with Chris Dreyer, breaks down the three biggest levers firm owners must begin to dabble in to scale sustainably: marketing that drives real ROI, staffing that frees up your time, and AI tools that increase efficiency without compromising quality (even though it can seem scary).Whether you're struggling to attract the right clients, drowning in tasks, or unsure how AI fits into your workflow, this episode gives you practical, smart guidance to move forward with clarity and confidence.Chapters:[00:00] From coach to successful owner: Chris Dreyer's journey to legal marketing[06:22] The evolution of legal marketing: How top law firms win new clients[08:10] The biggest shifts in finding and acquiring clients over the past 12 years[12:46] Unlocking growth for pre-lit firms[16:53] How to find talent for hire[28:07] Lessons from Chris' pivotal point- growing your firm despite the fear[36:39] Understanding AI's role in your law firm[42:56] What makes an impact on your law firm's growth and how to implement it yourselfResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereThe Dhandho Investor: The Low-Risk Value Method to High Returns by Mohnish PabraiChat GPTClaude AIConnect with Chris Dreyer: Website | LinkedInhttps://rankings.io/https://www.pimcon.org/Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

What if your book isn't the finish line, but the starting point? Publishing isn't just about sharing your ideas; it's about unlocking new opportunities for your business, brand, and network. Your book can lead to speaking gigs, consulting offers, and powerful connections—but only if you approach it with strategy. Every reader is a potential client or collaborator. Every event is a chance to position yourself as a thought leader. The key is staying open to what's possible. I've helped authors turn their books into business assets that generate real momentum. That's why I offer book launch support focused on what happens after you publish. Curious what doors your book could open? Let's talk. Book a 30-minute brainstorming session at www.BookLaunchBrainstorm.com. Now, let's welcome our panelists, who will share how their books have led them to exciting and unforeseen opportunities. Ally Berthiaume co-wrote “Do Not Write a Book...Until You Read This One: The Only Guide You Need to Pen, Publish, and Profit from Your Nonfiction Book,”  a no-nonsense, empowering guide that helps aspiring nonfiction authors navigate the publishing process with confidence.  Cornelia Kawann wrote “Change Your Energy - Change Your Life,” an empowering guide that combines science, practical exercises, and transformational insights to help you unlock your energy, embrace new opportunities, and create a more fulfilling, impactful life. Stephanie McAuliffe wrote “The Impact of Silence: Reclaim the Sovereignty of Your Soul,” a powerful exploration of how unspoken trauma shapes our lives—and how reclaiming our voice can lead to profound healing and personal freedom.  Please join me in welcoming Ally, Cornelia, and Stephanie. In this episode, we discuss the following: Links for Ally Berthiaume LinkedIn, Instagram, Instagram, and YouTube. www.ayberthiaume.com and www.thewriteplacerighttime.com  “Do Not Write a Book...Until You Read This One: The Only Guide You Need to Pen, Publish, and Profit from Your Nonfiction Book,”  with co-author Bridgett McGowen-Hawkins “Dear Universe, I Get It Now: Letters on the Art and Journey of Being Brave and Being Me”  Links for Cornelia Kawann LinkedIn, Instagram, and YouTube. www.corneliakawann.com  “Change Your Energy - Change Your Life” Links for Stephanie McAuliffe LinkedIn, Instagram, and YouTube. www.wayofthediamondwarrior.com  “The Impact of Silence: Reclaim the Sovereignty of Your Soul” Robbie's Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Albertsons is betting big on digital displays throughout their stores, but grocery retail has a terrible track record with digital advertising execution. Our experts clash over whether this retail media investment will drive meaningful ROI or become another expensive digital billboard failure. Powered by A&M Consumer and Retail Group, Mirakl, Simbe, Infios, Clear Demand, and Ocampo Capital. For the full episode, head here: https://youtu.be/vjOmUkH_Vhw?si=9f8KlsQw8yUdPqan #albertsons #retailmedia

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Michael Denehey interviews Joey Coleman, Chief Experience Composer at Design Symphony, shares insights on how business owners can design their first 100 days to foster momentum, clarity, and joy. He highlights the value of taking extended breaks, recommending at least two weeks to recharge and prevent burnout. Advocating for personal growth, Coleman encourages reading fiction and scheduling time for self-care to prioritize well-being. Additionally, he emphasizes celebrating achievements and maintaining a balance between work and personal life as key strategies for sustaining long-term success. Key Takeaways for Small Business Owners: Design Your Own First 100 Days: Apply the same strategic thinking you use for customers and employees to yourself—plan your first 100 days of any new business phase with intention and clarity. Take True Time Off to Reset: Even a 10+ day break (ideally more) away from work and tech can dramatically reset your energy, creativity, and focus. You're not just resting—you're recharging your leadership capacity. Celebrate Small Wins Regularly: Don't wait for big milestones to celebrate—acknowledge small victories to boost motivation and prevent burnout. Even a solo movie or walk can be a powerful reward. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Grow Yourself, Not Just the Business: Set personal growth goals with the same focus you give business metrics. A stronger, wiser version of you is needed to lead the next stage of your company. Protect Appointments with Yourself: Treat time with yourself as sacred. If you wouldn't cancel a client meeting, don't cancel on yourself. Your well-being directly impacts your business health. Rediscover Joy Through Non-Business Activities: Read fiction, take a dance class, explore hobbies—doing things that have no direct business ROI can reignite creativity and emotional resilience. One action small business owners can take:  According to Joey Coleman, one action a small business owner should take is a 10-day (or longer) true break from work—completely unplugged from emails, calls, and business tasks—to reset, gain clarity, and return with renewed energy. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

In this episode of the Human Capital Lab podcast, Dr. Rich Douglas welcomes Chris Taylor from Actionable.co, as they delve into the challenges and strategies of making learning stick in talent development programs. Chris shares insights from his 20 years in the field, discussing the importance of translating learning intentions into daily practices and the role of support systems like accountability partners and managerial involvement. They explore how technology and methodology at actionable.co make behavior change visible and reportable, enabling better alignment with business objectives. The discussion also touches on effective communication with senior leaders, the strategic role of training beyond content delivery, and the power of leveraging data to demonstrate ROI in learning and development. Tune in to learn practical steps for creating impactful, sustainable change in organizational training programs.00:00 Introduction to the Human Capital Lab Podcast00:24 Meet Chris Taylor: Transforming Ideas into Action01:36 The Challenge of Making Learning Stick03:28 Creating Support Systems for Lasting Change10:25 The Role of Coaching in Talent Development12:55 Engaging Senior Leadership for Effective Change22:58 Actionable.co: Turning Learning into Daily Practice32:33 Conclusion and Final ThoughtsConnect with the Guest, ;LinkedIn: https://www.linkedin.com/in/chrisjrtaylor/LinkedIn: https://www.linkedin.com/company/actionable.co/Website: Actionable.coConnect with Rich Douglas; LinkedIn: https://www.linkedin.com/in/rich-douglas-92b71b52/ Connect with the Human Capital Lab;Website: https://humancapitallab.org/ Interested in Being a Guest? https://humancapitallab.org/podcast/

What does it take to create a marketing strategy that drives demand and empowers your channel partners?In this episode of The Hard Corps Marketing Show, I sat down with Karen Sung, Chief Marketing Officer at Cyber Defense Group. Karen shares how smart marketers divide their focus between direct customer outreach and empowering channel partners, showing how the two motions fuel each other for greater growth.Karen explains why partner success starts with strong brand awareness, why you need buyer personas for partners as well as customers, and how data-guided decisions keep every campaign efficient and measurable.In this episode, we cover:Why direct marketing builds trust that partners can leverage to close dealsHow to create detailed buyer personas for channel partners and customers alikeHow ready‑to‑use marketing kits make co‑marketing fast and consistentUsing data to prove ROI and continually optimize campaignsIf you want to strengthen partner relationships, build a recognizable brand, and drive smarter campaigns with data, this episode is packed with actionable insights you won't want to miss!

The golden age of affiliate sites may be behind us, but can affiliate sites still make good money? And are websites in general still a good investment? In this episode, Greg speaks with Nathan Hamilton, a former equity analyst who shifted into buying and growing online businesses. Nathan recently acquired dividend.watch, a dividend investing platform that helps users discover stocks, track income, and manage their portfolios in one place. Nathan explains how Google's algorithm updates and the rise of AI have reshaped the affiliate landscape. While many content sites have struggled, he shares which strategies still work and what kinds of online businesses are best positioned for success today. He also walks through his acquisition process, what he looks for in a deal, how he evaluates growth potential, and why he moved away from affiliate sites in favor of more product-driven platforms. As a non-technical buyer, Nathan offers helpful lessons on managing a tech-heavy site without technical expertise. Drawing from his financial background, Nathan compares investing in online businesses to buying stocks, weighing the risks, rewards, and potential ROI of each. Finally, Nathan flips the script on Greg, asking how he's seeing affiliate site owners adapt to today's SEO challenges and what strategies successful operators are using to diversify their traffic and revenue streams. If you're wondering whether content sites still have a future, or you're a would-be investor trying to choose between stocks and digital businesses, this episode is packed with firsthand insight you won't want to miss. Topics Discussed in this episode: Nathan's background and how he ended up flipping sites (02:19) What Nathan looks for in an acquisition (05:47) How the algorithm updates affected Nathan's sites and how to thrive moving forward (07:32) Nathan's growth plan for his newly acquired business (12:35) The best online business models to invest in right now (21:10) Nathan's experience taking over an existing business (22:36) Nathan's advice for non-technical buyers looking to acquire a business (24:28) The ROI of buying digital businesses vs buying stocks(27:12) Nathan's Questions for Greg How is Greg seeing affiliate sites manage the current SEO and AI environment (30:42) What strategies are people using to diversify beyond SEO? (42:08) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Dividend Watch Semrush Uber Suggest Google Keyword Planner Sit back, grab a coffee, and discover whether investing in affiliate sites is still worth it.

In today's Part 2 episode, Dr. Mark Costes dives deeper into the AI revolution transforming the dental industry with Flossy CEO and co-founder, Dr. Miles Beckett. Miles unpacks how Fiona, their AI receptionist, is engineered to handle complex scheduling, triage emergencies, verify insurance, and provide human-like empathy—all while reducing overhead and improving patient conversion rates.  The conversation touches on the ethical importance of transparency when AI answers the phone, how Flossy integrates with most PMS platforms, and how practices are already seeing near-instant ROI. Miles also shares his insights on where voice AI and large language models are heading, the challenges of hallucination, and how AI could flatten the market while making top-tier content and service more valuable than ever. EPISODE RESOURCES https://www.flossy.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Think more money means more happiness? Think again.In this episode, I go all in on one of the most misunderstood ideas out there — that success, fame, or financial wins automatically lead to fulfillment. Spoiler alert: they don't.Whether you're on the come-up or already living with some wins, this episode will challenge how you define “success.” I talk about keeping life simple, the emotional toll of chasing more, and how gratitude and perspective are the real ROI.If you've ever felt overwhelmed by the pressure to keep climbing — or you're scared of what happens if you lose what you've built — this one's for you.We talk about: