Podcasts about ROI

This week, we pull back the curtain on Amelia's newest acquisition: an 11-unit apartment building in a B+ suburb of Des Moines. This candid conversation is packed with insights for female real estate investors who want to scale beyond single-family rentals without taking on 100-unit syndications. You'll hear how Amelia: Spotted this off-market CBRE pocket listing and knew instantly it was a killer deal Analyzed the numbers, negotiated the price from $750K to $735K, and structured a 50/50 partnership with her mom Plans to boost returns by converting select units to mid-term rentals (MTRs) for traveling nurses Uses local market expertise, not endless spreadsheets, to move fast and confidently Projects over $200K in debt paydown, $160K in appreciation, and $308K in cash flow over 10 years We also dive into: Why sticking to one market can be your biggest competitive edge How to balance risk, reserves, and anxiety as you level up What “total return” really means for your net worth and lifestyle design If you're a woman ready to grow from a few doors to a scalable portfolio, this episode shows you exactly how one thoughtful 11-unit deal can be life-changing.     Resources: Book your spot at WIIRE Summer Camp before it fills up Simplify how you manage your rentals with TurboTenant Make sure your name is on the list to secure your spot in The WIIRE Community  Leave us a review on Apple Podcasts Leave us a review on Spotify Join our private Facebook Community Connect with us on Instagram

Home Staging for Real Estate Investors: How Presentation Affects Sale Price, Days on Market, and ROI Home staging is one of the most underused tools in a real estate investor's toolkit. Most investors treat it as an optional expense. The ones who understand it treat it as a marketing strategy that directly affects what a property sells for and how fast it sells. In this episode, Alisa Sparks, founder and CEO of Linden Creek, breaks down the business case for professional home staging, what it actually costs, and what investors consistently get wrong when they try to do it themselves. About Alisa Sparks Alisa Sparks is the Founder and CEO of Linden Creek, a luxury interior design and home staging franchise with 22 locations across the country. Before founding Linden Creek, Alisa worked in corporate and military finance. She brings a data-first approach to staging, focusing on ROI, days on market, and the psychology of how buyers experience a property. What We Cover in This Episode Why vacant homes sell slower and for less than staged homes The psychology of staged vs. unstaged properties and how buyer behavior changes The $50,000 difference: a real A/B case study using two identical townhouse floor plans What home staging actually costs ($4,000 to $10,000) versus furnishing a property yourself ($15,000 to $60,000) How stagers think about MLS photography, buyer traffic flow, and storytelling in a space The difference between staging for sale and designing for a homeowner Why virtual staging falls short when buyers walk through the door Common DIY staging mistakes: wrong furniture scale, mismatched quality, poor accessorizing How to use staging to offset property flaws that can't be fixed (small kitchens, awkward layouts, neighbor issues) When to bring in a stager during the selling process and how long to keep furniture in place The competitive advantage of staging in markets where only 20% of listings do it How Linden Creek uses AI tools to scale marketing output with a small team Key Insight Two identical townhouse units. Same floor plan, same location, same everything. One sat vacant and sold in four months for around $600,000. The other was staged. It sold within the first week for $50,000 more. That one variable — staging — was the only thing that changed. Alisa has collected dozens of case studies like this across eight years and hundreds of properties. Why This Episode Matters Most real estate investors focus their capital on what's inside the walls — HVAC, plumbing, flooring. Alisa's argument is that the last 5% of the budget, spent on how the property looks and feels on the day it hits the market, often has the highest return. If you're flipping houses, selling rentals, or trying to lease model units faster, this episode gives you a framework for making that decision with real numbers. Find Out More Website: www.linden-creek.com Instagram: @lindencreek_ Instagram: @Alisa_Sparks LinkedIn (Company): www.linkedin.com/company/linden-creek LinkedIn (Alisa Sparks): www.linkedin.com/in/alisasparkslc/ YouTube: www.youtube.com/@LindenCreek Sponsors Today's episode is brought to you by Green Property Management, managing everything from single family homes to apartment complexes in the West Michigan area. https://www.livegreenlocal.com And RCB & Associates, helping Michigan-based real estate investors and small business owners navigate the complex world of health insurance and Medicare benefits. https://www.rcbassociatesllc.com

Sean Cannell is one of the leading voices in YouTube education and online video strategy. As the founder of Think Media and a creator with millions of subscribers across his channels, Sean has spent years helping entrepreneurs, business owners, and creators leverage video to grow their brands and businesses. In this episode, Sean shares practical strategies for creating more content with less effort, building a sustainable content system, and using YouTube as a long-term asset that continues delivering value years after publication. On this episode we talk about: How one podcast or interview can fuel an entire week's content calendar Why short-form clips often outperform full-length content Common mistakes creators make when launching a YouTube channel Why content creation has become a team sport for business owners Building evergreen YouTube content that generates long-term revenue Top 3 Takeaways One long-form piece of content can be repurposed into dozens of clips, shorts, and social media posts, creating a highly efficient content engine. Consistency beats perfection. Most creators spend too much time obsessing over branding, thumbnails, and equipment instead of publishing and learning from real-world feedback. Evergreen YouTube content can become a valuable business asset, generating views, leads, and revenue years after it's published. Notable Quotes "One show can fuel your entire content calendar." "The clips are often worth more than the interview itself." "The ROI is in showing up consistently—not in perfecting the setup before you start." Connect with Sean Cannell: LinkedIn: https://www.linkedin.com/in/seancannell Instagram: https://www.instagram.com/seancannell Other: https://www.thinkmedia.com YouTube: https://www.youtube.com/@ThinkMediaTV A Word from Our Sponsors: - Are you ready to start your own creatorjourney and make it big? Visitwww.fanvue.com today and launch yourcareer! - To learn more about Mode Mobile and its investor community, go to https://invest.modemobile.com/travismakesmoney -Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.Capture leads, nurture them, and close more deals—all from one powerful platform.Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Step into Episode 216 of On The Delo as Delo sits down with Roland Wood III — a Phoenix-born, west-side-raised finance veteran who went from staff accountant to CFO across some of Arizona's most recognized restaurant concepts, including Grimaldi's and Square One. Roland pulls back the curtain on what a CFO actually does, why the best ones never win a popularity contest, and how "if the math doesn't math" sometimes the answer just has to be no.From navigating 50 Grimaldi's locations during a financial restructuring and securing $6–7M in COVID relief programs for Square One, to breaking down food cost management, inventory tech, marketing ROI, and the real value of fractional CFO services for growing hospitality groups — this conversation is packed with honest, practical perspective that operators, owners, and industry professionals rarely get to hear. Roland also unpacks why cutting quality to save margin is a long-game trap, how to use fixed pricing agreements to avoid supply volatility, and why "you will never save your way to prosperity."Chapter Guide (Timestamps):(0:00 - 1:50) Delo's New Book: Risky Business & Intro to Roland Wood III(1:51 - 5:06) Roland's Background, West Side Phoenix & the Restaurant Scene(5:07 - 9:28) School, ASU, Early Career & How Roland Landed in Restaurants(9:29 - 13:54) What a CFO Actually Does: Banking, Cash Flow & Hard Conversations(13:55 - 17:22) Grimaldi's: 50 Locations, Capital Structure & Food Cost Differences(17:23 - 21:38) Inventory Tech, ERP Systems, Cogswell, Craftable & Portion Decisions(21:39 - 25:09) Food Pricing Strategy, Fixed Agreements & Hedging Against Volatility(25:10 - 27:52) Marketing ROI: How Finance Holds Marketing Accountable for Traffic(27:53 - 32:28) Square One: COVID-Era Entry, Multi-Concept Finance & Barrett's Portfolio(32:29 - 34:47) Fractional CFO Services: Who It's For, Ideal Client & the Value Proposition(34:48 - 42:21) Rapid Fire + Roland's Finance Philosophy: Invest, Don't Just Cut(42:22 - 42:43) Delo's Close, Book Promo & Podcast Sponsor Mention

Neste episódio do Agro Resenha, a conversa gira em torno de um ponto decisivo para a inovação no agronegócio: tecnologia só tem valor quando resolve uma dor real no campo. Falamos sobre agricultura de precisão, aplicação localizada, economia de insumos, fusão de empresas, empreendedorismo no agro e os desafios de transformar boas ideias em soluções que geram ROI para o produtor. Um episódio para quem atua com gestão, tecnologia, máquinas, insumos e quer entender como conectar inovação, operação e resultado dentro da fazenda. PARCEIROS DESTE EPISÓDIO Este episódio foi gravado diretamente de uma das maiores feiras agrícolas do Brasil, a AGRISHOW em Ribeirão Preto/SP, em uma parceria do Agro Resenha com o Grupo Piccin. O Grupo Piccin, que hoje contempla o foco de trabalho em equipamentos, componentes e inovação, começou com o trabalho de um homem, Santo Piccin. Com a evolução da agricultura, os desafios se tornaram mais complexos, exigindo a utilização de implementos agrícolas mais eficientes. Grupo Piccin: excelente em produzir o melhor para o campo. Site: https://piccin.com.br/Instagram: https://www.instagram.com/grupopiccinFacebook: https://www.facebook.com/grupopiccinLinkedIn: https://www.linkedin.com/company/piccin-máquinas-agrícolas-ltdaYouTube: https://www.youtube.com/channel/UCk4BdnkZnq7gObUiR0XQR7g Este episódio também foi trazido até você pela SCADIAgro! A SCADIAgro trabalha diariamente com o compromisso de garantir aos produtores rurais as informações que tornem a gestão econômica e fiscal de suas propriedades mais sustentável e eficiente. Com mais de 30 anos no mercado, a empresa desenvolve soluções de gestão para produtores rurais espalhados pelo Brasil através de seu software. SCADIAgro: Simplificando a Gestão para o Produtor Rural Site: https://scadiagro.com.br/Podcast Gestão Rural: https://open.spotify.com/show/7cSnKbi7Ad3bcZV9nExfMi?si=766354cb313f4785Instagram: https://www.instagram.com/scadiagro/LinkedIn: https://www.linkedin.com/company/scadiagroYouTube: https://www.youtube.com/channel/UCQxErIaU0zBkCAmFqkMohcQ E por fim, esse episódio também tem apoio da Nutripura Nutrição e Pastagem! A Nutripura, que tem como base valores como honestidade, qualidade e inovação nos produtos e excelência no atendimento, atua há mais de 20 anos no segmento pecuário, oferecendo os melhores produtos e serviços aos pecuaristas. Fique ligado nos artigos que saem no Blog Canivete e no podcast CaniveteCast! Com certeza é o melhor conteúdo sobre pecuária que você irá encontrar na internet. Nutripura: O produto certo, na hora certa. Site: http://www.nutripura.com.brBlog Canivete: https://www.nutripura.com.br/pub/blog-canivete/Instagram: https://www.instagram.com/nutripura/Facebook: https://www.facebook.com/Nutripura/LinkedIn: https://www.linkedin.com/company/nutripura/YouTube: https://www.youtube.com/user/TvNutripura INTERAJA COM O AGRO RESENHAInstagram: http://www.instagram.com/agroresenhaTwitter: http://www.twitter.com/agroresenhaFacebook: http://www.facebook.com/agroresenhaYouTube: https://www.youtube.com/agroresenhaCanal do Telegram: https://t.me/agroresenhaCanal do WhatsApp: https://bit.ly/arp-zap-01 E-MAILSe você tem alguma sugestão de pauta, reclamação ou dúvida envie um e-mail para contato@agroresenha.com.br QUERO PATROCINARSe você deseja posicionar sua marca junto ao Agro Resenha Podcast, envie um e-mail para contato@agroresenha.com.br FICHA TÉCNICAApresentação: Paulo OzakiProdução: Agro ResenhaConvidado: Franz PavluEdição: Will Oliveira See omnystudio.com/listener for privacy information.

Are you prepared to smash your watch and enter the hustle season? In this episode, Brent Daniels breaks down the exact, un-sugarcoated math of using a cold calling center to land your first wholesale deal. If you are operating on a marketing budget under $2,000 a month, this is your blueprint. Brent reveals the precise numbers you need to know: 15,000 phone numbers, 1,000 contacts, and 100 leads to close one deal.But it doesn't stop at generating leads. Brent explains why outsourcing your follow-up too early is a fatal mistake, detailing the aggressive "triple tap" sequence you must use to convert those 100 leads into massive paydays. Featuring incredible case studies, including a $137,000 deal from a single cold call, this episode proves that while the volume is high, the ROI is absolutely bananas. Be a part of the TTP training program now.---------Show notes:(0:00) Beginning of today's episode(1:32) Why your first 90 days in real estate must be treated as the ultimate "hustle season"(2:35) The exact metrics for hiring a call center (15,000 numbers, 1,000 contacts, and 100 leads)(4:30) Calculating the upfront costs and expected hours required to close one cold call deal(6:11) Why outsourcing your lead follow-up too early will absolutely destroy your business(7:23) Understanding the realistic 90 to 120-day sales cycle for cold call leads(9:35) "Triple tap" follow-up sequence and how to engage a brand new lead in the first 48 hours(12:59) How Brandon Morales turned one cold call lead into a $137,000 wholesale fee(14:43) Securing an $83,000 wholesale fee on a hoarder property in just two days(16:36) The 5-step roadmap from finding your tribe to firing yourself and buying assets----------Resources:Wholesaling Launch BookCall GeeksDealMachineCEO Pulse CRMInstagram: @realbrentdanielsTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community  are endless, what are you waiting for?

Hoy Paco y Roi hablan del mundial de fútbol que acaba de empezar.

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Is there really a motor oil shortage, or is the industry caught up in another wave of panic buying? In this episode of Remarkable Results Radio, host Carm Capriotto welcomes automotive expert Lauren Fix and Deckman Oil Territory Sales Manager Lee Rhodus to separate fact from fiction surrounding today's motor oil supply concerns. Together, they examine what's driving skyrocketing oil prices, why certain synthetic oils are becoming harder to source, and how fear-driven purchasing is creating additional strain throughout the supply chain. Most importantly, they discuss what repair shops and vehicle owners can do to navigate the uncertainty without making costly mistakes. What You'll Learn Why the world is not actually running out of motor oilHow global shortages of base oils and additives are impacting the availability of ultra-low viscosity synthetic oils such as 0W-8, 0W-12, and 0W-16.The role panic buying plays in creating artificial shortages and driving prices even higher.Why motor oil prices are increasing at unprecedented rates and what that means for repair shops and consumers.The risks of delaying routine maintenance as oil changes become more expensive.Practical advice for shop owners on managing inventory and communicating with customers during periods of market uncertainty. The current motor oil situation is real, but panic is making it worse. While supply constraints and rising prices are creating challenges across the automotive industry, experts agree that hoarding inventory and delaying maintenance are not the answers. Patience, informed decision-making, and a focus on preventative maintenance remain the best strategies for both repair shops and vehicle owners. As supply chains stabilize, those who avoid fear-based decisions today will likely be in the strongest position tomorrow. Lee Rhodus, Territory Sales Manager, Deckman Oil. Lauren Fix, Car Coach Reports,  The Drive Podcast, is an automotive expert and analyst based in Buffalo, NY. She is an established television and radio personality with over 30 years experience in the auto industry as a journalist, consumer advocate, and race car driver. She was Oprah's Auto Expert and is currently a regular contributor and reporter to Fox News, CNN, Inside Edition, and the Weather Channel. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI's integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You're probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results...

In this episode, we break down the massive wave of M&A activity hitting the industry, featuring our returning guest, Chris Kolquist from Koliway LLC! With tons of headlines about large companies looking to acquire businesses, we dive into what it takes to survive the freight recession and come out on top. We also cover the impact of the recent SCOTUS ruling on carrier decisions, how to transition from a founder-led business to a scalable organizational structure, and the future for boutique brokerages utilizing AI and automation! If you want to know what makes a brokerage truly appealing to buyers and how to protect your life's work, you don't want to miss this conversation!   About Chris Kolquist Throughout his career, senior executive and strategic leader Chris Kolquist has been a catalyst in driving commercial growth, positive financial results, and maximum shareholder value in challenging and hyper-competitive markets. He has built a noteworthy reputation for understanding investments, delivering ROI objectives, managing massive change, and building highly effective cultures. In 2021, Chris launched Koliway LLC, an investment and advisory firm specializing in investments, M&A transactions, board service, and advisory executive logistics work. Chris began his career with Arthur Andersen, where he served as Senior Auditor from 1998 to 2001, conducting audits, M&A transaction support, and financial due diligence for buy-side and sell-side clients. He earned a Bachelor of Arts degree in Accounting from the University of St. Thomas in St. Paul, Minnesota in 1998 and obtained his CPA license in 2001 (now inactive).   Connect with Chris Website: https://koliway.com/  Email: ckolquist@koliway.com  

He Interrupted Her Mid-Sentence and Said "I Don't Agree." She Asked: "How Many Recruitment Drives Have You Led?" CHRO Deepashri on Standing Your Ground It was her first day in a new role. The leadership team was deep into planning the launch of a major production system. She raised her hand and asked: "What about the people strategy?" Everyone looked at her like she was speaking a different language. "What does people have to do with this? It's a manufacturing system." She asked again. Still dismissed. Still polite. Still ignored. She could have let it go. Instead, she spent six months building an irrefutable business case. She spoke to the consultants. She researched the ROI. She calculated exactly what would be lost if people failed to adopt the system. She pre-worked the stakeholders she already had relationships with, one by one, so she would not be the only voice in the room when the moment came. Then she walked into a meeting with the global head of manufacturing, the global head of HR, and the other senior sponsors. She was the only woman in the room. She was a nervous wreck. She had her game face on. She got the budget. She got the resources. She built a people pillar that outlasted her, survived an acquisition, and is still running today. Deepashri is Chief Human Resources Officer at 8th Ave Food and Provisions. In this episode, she shares two very different stories of standing her ground at work — one strategic and six months in the making, one instinctive and decided in seconds — and what she learned from both. You'll learn: Why she refused to use HR buzzwords like "empathy" or "doing the right thing" when pitching to hard-nosed manufacturing executives, and what she said instead to make her idea impossible to ignore. The pre-meeting strategy she uses before any high-stakes pitch: influence the people you already have relationships with one-on-one first, so you are never the only advocate in the room. How she walked into the biggest pitch of her career feeling like a nervous wreck, knowing that if she failed, she would be "just another person on the leadership team with no voice." The investment banker who interrupted her mid-sentence and said "I don't agree." What she said back, why she still calls him a friend today, and what happened when she pulled it off. Why she thought she was being assertive in a conversation that completely failed to land, what her coach told her, and the three-part technique she developed to deliver the most difficult messages in a way that registered clearly without feeling disrespectful. Why assertiveness looks and sounds different across cultures, and how she learned to calibrate between India's indirect communication style and the blunt directness expected in U.S. corporate environments. Her best career compliment: "Deeps will tell you the most difficult things in the nicest possible way." About Deepashri: Chief Human Resources Officer at 8th Ave Food and Provisions, Deepashri has built her career across global HR, change management, and organizational transformation roles in India and the United States. She is a coach, storyteller, and advocate for assertive communication across cultures.

Subscribe to DTC Newsletter - https://dtcnews.link/signupMost brands are quietly killing themselves with growth hacks. Swapping button colors, chasing this week's ROI, discounting to hit the number.Duncan, Strategy Lead at Pilothouse, makes the case that this is the worst creative strategy there is, and walks through what actually builds a brand that lasts.Duncan runs strategy at Pilothouse, where brand and performance are treated as one system instead of warring departments. He explains why Meta's Andromeda shift is quietly ending the era of high-volume AI slop creative, and what replaces it.What you will learn:Why the growth-hack mentality leads to a discount death spiral and erodes brand valueWhat Meta's Andromeda infrastructure changed, and why it forces advertisers toward thoughtful creative over high-frequency iterationHow to integrate brand and performance instead of picking oneWhy siloed agencies fight over attribution while the customer journey falls through the cracksThe one question to ask any agency before you hire them: "Where will growth come from this year?"Who this is for: DTC founders, brand and growth leads, and anyone choosing between agencies or trying to make brand and performance work together.What to steal: the agency-selection test. If a partner can only answer with optimizations, they are a vendor. If they can tell you where growth comes from this year, they are a strategist.Timestamps:00:00 Why Growth Hacking Is Breaking Brands03:00 Meta Andromeda Changed Creative Strategy06:00 The Problem With Optimizing Only for ROAS12:00 Building Customer Journeys Beyond Attribution20:00 Measuring Channels by Their Actual JobSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF619Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

durée : 00:03:12 - Les journaux de France Culture - Depuis le 14 avril dernier, la chambre de l'appartement intérieur ("privé") du roi apparaît comme en 1774-1775, à l'avènement de Louis XVI. Après des travaux estimés par la direction de Versailles à environ 10 millions d'euros, sur la base d'un simple échantillon d'étoffe et de quelques notes. - réalisation : Marion Ferrère - invités : Laurent Salomé Directeur du Musée national des châteaux de Versailles et de Trianon Vous aimez ce podcast ? Pour écouter tous les épisodes sans limite, rendez-vous sur Radio France

Is retail dead? It appears that way but considering 80% of sales still happen in retail stores, what gives? Ecommerce and marketplaces like Amazon have provided an amazing convenience factor, changing how consumers shop. This has taken business from brick & mortar retailers but not without a fight. BOPIS (Buy Online Pickup In Store) has emerged as a way to provide convenience while leveraging selection. Walmart, Target, Kroger, and many other larger retailers have enabled this to keep pace. But more is still desired. Al Schuster, President of Polaris Brand Promotions, joins us on this episode to make the case for why retailers need to make their stores experiential if they want to retain their customer base. It's not just samples but creating experiences that invite people in and engage them in a way that retailers just don't seem to be leveraging currently. Grab a sample, or 5, and press play.What they coverRetail is always changing but the changes have been more dramatic in the past 20 years with Amazon entering the marketing and now rapid tech advances at stores.In store engagement is challenging right now due to stores providing better tech enablement, i.e. ordering on apps or at touch screens instead of from a live human.Retail stores control the environment in the store but since consumers aren't shopping as much in stores or even in the same way, brands need to think long and hard about their investment in these stores and what that looks like to get the best ROI.Ecommerce has a way of taking the shopping out of shopping. Think signage, music, looking at actual items, which removes the ability to both experience the product and shop by comparison.Hiring a brand ambassador may be the one of the best things a brand could do today. Why? It builds engagement and real connection, something missing from current in store interactions. And in doing so, you build more brand ambassadors after the fact, giving your brand real momentum.The Longer Game explores the future of retail across Amazon, ecommerce, and brick-and-mortar.The goal is simple: help brands grow by understanding how all channels work together.Retail is evolving. The brands that win are the ones willing to adapt.Subscribe to stay updated on new episodes.Learn more: https://thelongergame.comAbout the Guest: Al Schuster is the President and Owner of Polaris Brand Promotions, a nationwide experiential marketing and promotional staffing agency.Connect with Al: LinkedIn: https://www.linkedin.com/in/aschuster4379 Website: https://polarisbrandpromotions.comAbout the Host:Michael Maher is Chief Idea Officer of Cartology, an Amazon-focused agency helping brands grow revenue and profitability.Connect with Michael: https://www.linkedin.com/in/immichaelmaherEmail: michael@thinkcartology.comSponsored by Cartologyhttps://thinkcartology.com

Here I am at Episode 500. On one level, it means nothing, really, but on another, it shows I can stick to something for a long time and/or you can hang in there with me no matter how bad or off I can be at times. I hope you have received some value from these episodes. Last week, I discussed some of my flaws and how they translated into some of the biggest mistakes I have made in my self-storage career. Today, I want to talk about some of the things I did right. I chose to do this in the context of the decisions I have made that generated the first million dollars of wealth from the storage industry. **My latest book, The Creative Method of Wealth Generation** **Self-Storage Turnaround Playbook** https://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/ **Startup Checklist** https://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/ **Cap Rate, ROI & IRR Calculator** https://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/ **The 4 Critical Metrics Download** https://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/ **Five Mistakes PDF* https://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/ **Cap Rate, ROI & IRR Calculator** https://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/ **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** **5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Posts by MarkHelmSelfSt **The Storage World Analyzer** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com

BONUS DISCUSSION:  Author Olivia Swarthout joins the "Relevant Or Irrelevant" panelists for episode 664 to discuss her book:  Weird Medieval Guys:  How To Live, Laugh, Love (And Die) In Dark Times.The host for this edition is Jay Swords, and the history buffs are Rick Sweet and Brett Monnard.Opinions expressed in this program are those of the hosts and the guest(s), and not necessarily those of KALA-FM or St. Ambrose University. This program is recorded at KALA-FM, St. Ambrose University, Davenport, Iowa, USA!

Author Olivia Swarthout joins the "Relevant Or Irrelevant" panelists for episode 664 to discuss her book:  Weird Medieval Guys:  How To Live, Laugh, Love (And Die) In Dark Times.The host for this edition is Jay Swords, and the history buffs are Rick Sweet and Brett Monnard.Opinions expressed in this program are those of the hosts and the guest(s), and not necessarily those of KALA-FM or St. Ambrose University. This program is recorded at KALA-FM, St. Ambrose University, Davenport, Iowa, USA!

Part two of Kiera's conversation with Howard Farran on the Dentaltown podcast. As a business owner, the greatest gift you can give yourself is to get systems in place so you are not dependent on core people. This second part of Kiera's conversation with Howard is about determining your weaknesses as a practice, building systems to fix those weaknesses, and letting your practice hum regardless of who's sitting in the seats. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:02) Hello, Dental A Team listeners. This is Kiera and quick heads up, today's episode is a special repost from a podcast I joined as a guest. It is a great conversation for practice owners who want to progress without carrying everything. I cannot wait for you to hear it. Let's dive right in.   speaker-0 (00:16) And you know, I was doing a million dollars in the eighties, a million dollar practice, and I went to two and and I I thought I actually think I had a higher treatment plan acceptance rate than my buddies on just measuring the same day. My clothes is always like, you don't want to come back. I mean, we could you know, I'm when I'm doing the hygiene check, I'm gonna say, I'm gonna leave. The hygienist gonna Denise Missy, they'll numb me up.   speaker-1 (00:21) They're like eight million now there, Howard.   speaker-0 (00:44) And and then and then move her to room eight and we'll we'll we'll knock this out in 30 minutes because you don't want to drive all way from work and then kid and school. You just pulled your kid out of school, now you want to do it twice. It I just always s insisted on just the same day because if we do this because from my perspective, if we do this filling a day, it's two fifty. If you walk out that door, half of you never come back until it hurts, and then it's a twenty five hundred dollar root connected crown.   speaker-1 (00:50) Amen.   speaker-0 (01:12) It's only one tenth the price to do the filling. I got a room. The hygienist can numb you up. And then I always hit the hygienist on the show and said, You should have numbed her up before I got here and I could be doing it right now. And she laughed and she said, but that's illegal. I said, I'm not a lawyer. I'm a dentist. Let's get this done. But just by really leaning on same day. And I really think that was a huge part of our success.   speaker-1 (01:37) Well, and Howard, I think what you said is like going back to the COVID crank, I think so many business businesses right now have lost that like customer service and let's make it easy. Like, as you said, one of our core values in Dental A Team is ease. And I'm always like, How can you make it easy for everybody? Because that's what people want. Like you said, like no one wants to take time off for the dentist. I'm switching dentists right now and they're like, So you're gonna come in for a hour appointment and then we'll bring you back in like three months for your hygienist. And I told my assistant, I was like, just call them back. I was like, tell them no, no, no, like   Make it easy. I don't want to come back. And so I think when offices take on the mentality, I have grown practices 10, 20, $30,000 a month just by same day treatment. Like just get it done. Let's train our team. Like, let's be quick. Let's have that quick turnaround time. Now, of course, doctors, you've got to be like Howard can get that done and he can rock it out and he's great. If you're a dentist that is not quite that quick, like we do not want to scale back all your patients. So maybe you do like add, add on an extra filling that's already in the quad that you're getting numb.   Like, where can we do it? Can we add that fluoride in today? Can we add in this thing? Can we take the scan today? Because you're right, no patient wants to take time off of work to come to the dentist. So like let's just rock it out, make them a raving fan because we went above and beyond to make them happy.   speaker-0 (02:49) And and and it also is a good variance counterbalance to no shows and cancellations. You know, she said yes, and then your next patient didn't show up as opposed to reschedule this one a week from now and then then this doesn't show up. But hey, I want to ask you, I'm gonna hold your feet to the fire on this. True. Would you rather build a dental office on rock star employees or rock star systems?   speaker-1 (03:16) ⁓ this one is I think the this it's ⁓ it's interesting because I think that there's space for both. However, Rockstar employees can walk out that door and then you are left. And I say that this to me is where as a business owner, you're shackled and you're always going to feel scared. You're gonna feel scared to hold accountability, you're gonna feel scared to ask people to do their job because you're so afraid of them leaving. Whereas if you have systems, I'm not here to say be a jerk, like that's not what we're here for, but it becomes so much easier to just   plug and play. And then also for team members, they tend to stay longer because they understand they've got clear systems. And people get really weird on systems, Howard. And I think they feel like systems are so hard. And it's like, I'd rather just bring someone in who knows what they're doing. And I'm like, but make that repeatable. So if they're out and I make my rock stars go on vacation for a week. I'm like, absolutely. And people are like, no, no, no. I don't want them to leave. And I'm like, you need them to leave because you need to see where it breaks down and you need to build systems. But I will say as a business owner, the greatest gift you can give yourself   is to get systems in place where you are not dependent on those core people. Like I want great team members that love my patience and do what they have, but I want it to be a repeatable process that every time, no matter if I've got Susie, Sarah, Jenny, Mike, John, anybody, we're giving the exact same experience. Like I look at Chick-fil-A and it's the same amazing experience. Every time I walk in there, they say the same thing and none of us are annoyed by that. And teams are super happy and thriving. I interviewed a guy who's a big wig in Chick-fil-A and I was   Fascinated by the culture. I was like, tell me more about this. And he's like, we have systems. We have buddy systems. We have it built on systems. That is the core to great success. And it's the core to like less stress in your business. Like obsessively, I am so obsessed about simple systems. I've been called the Dr. Seuss of systems. Make it so simple that anyone can do it. And then hire amazing talent that treats your patients with the great culture that you want.   speaker-0 (05:08) Yeah, and if the systems are so good, they don't even have to have dental experience. I mean, I the best receptionist I had was the the teller at Chase Bank next to me and I absolutely said her, I said, You are so dang good. You're always happy, always you remember my name. I said, What do I have to do to get you to work for me? And she she told me and she's been here for you know, over a decade. just the same things.   speaker-1 (05:36) Howard, I want to highlight, I hope dentists listen to you. ⁓ there are not a lot of dentists that are scrap like you. And that's something I love about you. And this is just like a little, it's not intentional, like boost your ego, but like please take it. Like it's a good boost. You are so scrap, right? It's like, let's just get that done. Like again, like let's do same-day treatment. My best employee in the company was my next door neighbor. I knocked on her door. She like took care of my plants when I traveled. She's like, those things are gonna die. I was like, the fact that someone as a neighbor just watered my plants to be nice to me.   She's been amazing. She's been with me five years, best incredible EA I've ever had. You ask the bank teller. We look for great talent. You build on systems. And I just hope the dentists realize like, just saying yes and GSDing, like, let's just get it done. That is something that I think so many people have like lost that art. And truly, that's what impresses me with your podcast, with who you are. And I just hope that people here, you don't have to go for perfect. You don't have to find this perfect person. You just gotta be scrappy and gritty.   And your practice will grow and you'll have great team members with you. Like it's not actually hard. And I think we make it hard, but just hearing your examples, I hope people listen as a dentist, this is what makes successful dentists in dental offices and great team culture as well. That is the core vote values that he's got. And it is why he's so successful. And I hope dentists can learn from that.   speaker-0 (06:53) Well, thank you. And I got did I ever tell you a story about the third hygienist they hired? I I already had my two full time hygienists, everything was great. And ⁓ this ⁓ young girl walked in, just graduated straight out of hygiene school, and I could hear someone giggling up front and they said I was busy, you know, she wanted to talk to me and then she just took it upon herself just to just to walk through the office and I I er and anyway, long story short, I finally got done. I broke, I met her.   speaker-1 (06:57) Tell me, I'm ready.   speaker-0 (07:20) And had no opening for hygiene, and she was so into the office, and she's asking all the right. I can just feel her energy, she's like sucking out my soul. And I and the first thought I said is she's from Alwatukee, she lives in Alwatuki. Do you want to compete against this girl for the next 40 years? Or you know you want her on your team, you don't have room for her on their team, but she ain't gonna end up across the street. I hired her and told everybody we'll just have to figure it out because this is a rock star personality.   I mean, you know, she just walking through like she owned the place and probably probably one of the top two or three, her and Jan, probably the best employees I ever had. I mean, unbelievable. ⁓ how do you get the dentist to stop being the limit to his own growth? I mean, it's it seems like I don't know about dental school curriculums, and it seems like shooting yourself in the foot has got to be the first and the last course they teach you there. How do you get the dentist to quit being the ceiling to their own practice?   speaker-1 (08:21) Think it's a I actually want to just like shout out a lot of the dentists. I feel that the new generation of dentists coming through actually are very prone and open to understanding business and recognizing there's so many books out there that talk about like CEOs and owners of businesses are the bottleneck to their success. And so I just want to say, like, I think a lot are starting to recognize that, but I think that there's still a lot that don't. And I I usually help people say, like,   When the pain is bad enough is usually when people change. Or you can recognize that you need to get yourself out of the weeds. You need to become the CEO of your business. You need to be working at the highest level of your ⁓ license. And everybody in your practice needs to be doing the same. And if you're not, like I do a delegation exercise. I just did it with our doctors on Tuesday. I was like, write down everything that you're working on right now, everything on your to-do list, everything there. And then I want you to go back through it and I want you to literally look at that and like only things that you can do. And like, please don't like   Boost your ego, but what are the things that only you could do? And I had a group of 50 doctors the other night and they were like, really, it's like vision, culture, and profitability. Like everything else can be someone else can do. And so when doctors recognize like that is your sweet spot and no one else is doing that, you need to have other people in there. Like you're welcome to hold it all yourself. But there's also another path where you can elevate people around you. You do great dentistry and you own the visionary and the CEO seat. Be obsessive in there.   But I think so many of them want to just do everything. I'm like, that's great, but you're gonna run right into burnout really quickly. So it's a helping them realize, go look at your to-do list. Honestly, of that, who can you delegate this to? Who can do it better than you? And who's gonna be somebody that's gonna light up and be excited about it and get yourself continually moving towards that CEO seat? I think so many dentists don't realize that they are a CEO of a multi-million dollar business. And I think, like, look at Jeff Bezos, look at some of these really prominent people.   That are great CEOs. What are they doing all day long? They are not answering emails. They're not responding to these things. Like they're not doing any of that. They've got teams around them that are incredible at that. How can you get yourself closer to that? Because that is where the practice flourishes. But if you're sitting there doing every single thing, you're stopping it constantly. It's truly a bottleneck. ⁓ and I think that's when people are ready for it, when people actually recognize that, there's there's two types of dentists. There's the one who calls when they're absolutely burnout, exhausted, and they can't see like past like one foot in front of them.   There's the other dentist that realizes I don't want to be that. I've seen too many dentists like that. And I want you to coach me into how to become like not there. And I say, like, life's so much easier. I have a dentist hired us two months before he started his practice. As a brand new practice owner, this year he should be clearing 2.5 million. And I'm like, why? Because he recognized, get out of the way, have these other people do it, train my team. I'm going to bottleneck this. I don't want to be burnt out. I want to be present for my kids.   Teach me how to be the CEO of my practice and empower my team. And so I'm like, again, it's choose your hard. Which path do you want to live? It's all in Wonderland. There's both, there's paths. It's just what path do you want to go on? And also what mentors and what people be the CEO of your practice. Do not be the operator that's doing it all.   speaker-0 (11:35) You know, I always call a great idea is I always call them a giraffe. I'll never forget when I took my kids ⁓ to a ⁓ Serengeti and the guide was so funny, he would he would all of a sudden he'd stop. Well he stopped for a reason. He's giving us a guide and and it was one of these long tour to trucks where you'd stand up in the middle and you look out, and after about five minutes, we just said, What? What? And he's like, It's right in front of you and we're just like, Well, we're looking all around, my boy, everybody's gonna find it.   And he says, Are you kidding me? Look at that tree. Look at to the left of that tree. And it was a giraffe standing right next to the tree. Totally camouflage. And that that's what I mean when I say, you know, they can't see the giraffe. And here's a missing giraffe for 40 years. Remember the great Jennifer D. St. George? She's still out there. I love her to death. And she had this lecture on schedule. It's called Rocks, Sand and Water. She goes, You gotta schedule your rocks first. Do all your rocks. And then she'd fill up a glass with rocks.   And then she say, Then you can do your sand. And she'd pour like a half glass of sand on top of the rocks and you still didn't have a full. And then she'd say, and then the water, then she'd take like a full bottle water and pour it in the sand and and it was still full. And I already know when you talked about block scheduling, I already know that at least fifty to a hundred and fifty percent of the dentists said, ⁓ I don't care if I do a root canal in the morning or night. I they they don't understand block scheduling.   They don't understand rock, standing water. They haven't for 40 years. Jennifer lectured for 40 years and and I still don't think anybody saw the giraffe. Can you just slow down and talk about you just made the example about how all you did was change the scheduling and you got the it up. So show that giraffe. What what does that giraffe look like?   speaker-1 (13:23) Well, thank you, Howard, because I do love giraffes. I do have freckles and have I've definitely been like and have a very long neck and I'm very tall. So I do love giraffes in and of itself. So thank you. Like let's just talk about it. ⁓ but I I agree. It's so I don't know. I think as a team member, you just get obsessed with making puzzles. And like for me, I'm like, how can I maximize and squeeze more juice out of your lemon tree? Like, let's just do it. It's gonna be a great time. ⁓ and so what I love to do is.   Like, let's just go through and build you a perfect day. And I love to build my rocks. And I used to do like high production. And then I learned it was even more fun if I put a dollar amount on those high production blocks. Because as a team member, like, hi, Kiera, I'm Kiera. I sit up front. I am now looking for puzzle pieces that are coming through my puzzle. And instead of just filling your day with a bunch of water, aka no production, I'm actually able to like fill you full.   Make sure I've got you up to production and then I move on to my next day. And then as I have my little water that comes through, I just fill in the gaps. And you, doctor, are so happy. And I did this with an office and the doctor was like used to making five, seven thousand dollars a day max. We got him to a twelve thousand dollar day and he walked out the door at four o'clock. And normally he was there till 536. And he's like, Here, how'd you do it? And I was like, Because we actually put in blocks, we actually scheduled it of what's the most efficient way to use your time.   And it's playing seduco in a schedule is how you really do it. It's like perfect. Where is the doctor? And then where does doctor need to be for hygiene exams? What does my hygienist need to be producing? How much period do I have? How many new patients do I have? Let's block those so I can get those people in on our schedule. Make sure my hygienists are up to goal every single day. So, like, what are they supposed to be producing? Usually three times their pay is typical. And then on the doctor side, doctors, what do we want to be producing for the year? What do we need to be producing per day? Let's build in those dollar amounts.   That is going to make you feel so easy to get through to get to exams where you're not running behind. And now let's figure this out. And when we go through, and I look to see how much procedures cost, how much like on average, how many new patients we need, how many SRPs we need, how many perio maintenance we need. And then you take those pieces, those are your rocks, and I'm gonna go build a schedule to where it actually flows really, really well. And then from there, I'm gonna duplicate that over every single week.   And what's crazy about it is when you do this, people realize they're gonna be walking out with $10 to $12,000 days, getting out on time. We're doing the easy stuff in the afternoon, the harder stuff in the morning or whatever you like to work. I don't care. And when people see how much they can produce with minimal effort, no extra patience and no extra time, like usually that's how it builds. You're able to, like you said, see the draft, but it's crazy because you're a happier dentist, you're not running behind all day long, and you're actually profitable. We hold those blocks, I usually say for 24 hours as team members.   And me as a treatment coordinator, I am scanning my canvas, I'm scanning my own scheduled treatment to find something of that dollar amount or that rock to fill in my blocks. And I'm not gonna put multiples in there. We're gonna make sure if you only have one root canal system, we're not putting two next to each other. If you have one implant system, I'm not doing two back to back. Like you just have it to where the day flows and 85% of your days will be great. And the other like, you know, 15% are like, shoot, we couldn't get anybody in it. We just fill it with whatever we can, get you up to that, put emergencies in there.   But that's how you do it. And it's so, it's so satisfying. I've got an office that they lost two doctors. So I've only got two doctors. We are producing as much as they were on four doctors with better blocks, better scheduling. And it's just incredible to see how much more efficient you can be with your time without more patience, more effort. And it's very, very fun and fulfilling. And when people follow it, they're shocked at how much their practice grows without any, like hardly any extra effort.   speaker-0 (17:07) Tell me, tell me this. Why do my DSO buddies, who have hundreds of office locations, tell me that that when someone calls their office, they can convert 70 to 80% of the people on the phone to getting their butt physically measured in the chair? And that in private practice, it routinely shows up at about 42%. How can Heartland   close seventy to eighty percent of the callers as measured by you called on the phone and now your butt is sitting in a chair in private practice forty two percent. What do you think explains that the most?   speaker-1 (17:44) I think Howard, it's they're obsessive about numbers. I have an office that works for Aspen and I've just watched like they are obsessive about KPIs and tracking and measuring. And I feel like in private practice, we don't track and measure nearly as much as they do. Like they've got metrics, they've got numbers, they're looking at it. And so what they do in Heartland and corporate, they're smart businesses. They look to see where is our leaky hole and how are we going to fix it. So I know what they're doing is they're watching their call conversions.   They're talking to their offices and they're setting this of like your goal is 75%. And this is the training and the verbiage. And we're going to track this and we're going to measure it because what we track and measure improves. And I like tell me a private practice out there that's like, we know our call percentage rate. None of them could probably tell us, but you ask a DSO and you better believe they're going to know all their metrics. And that's where I love like so many offices are obsessed about systems and what system do I put into place and how do I grow my practice? And I'm like,   Number one, let's figure out where you want to go and what's your vision. I call that why. And then E is earnings and profitability. Like based on those two things, based on where you want to go and what the profitability and our our numbers are, then you determine the systems. And then we look at those metrics of the profitability and our KPIs and the metrics, and you put systems into place for that. So these DSOs are so good at tracking and measuring. And like I've got a practice doing 29 million. And what we do is we have a scorecard. They know.   We just hit the most important things that are going to drive the needle forward and we watch those numbers like a hawk and that's all we coach and focus on. You coach and focus on those items, your practice will grow. But I promise you it's because they're tracking, measuring, and training to that and having metrics of what they need to hit. They're not better than us. They're just better at measuring and then improving those numbers.   speaker-0 (19:24) Well, they they say that just by weighing yourself at the same time every day will start bringing your weight down just because you're focusing on it. Totally. And things like that. ⁓ I want you to do the same thing to treatment plan. Why do you think most patients are saying no? And what's the draft that one of my homies could listen to right now that could help him increase his treatment plan acceptance rate?   speaker-1 (19:46) I think the no is just surface level. And what you gotta hear is what they're not saying. And I also would say a lot of people, they're like, it's about money. And I'm like, again, you're looking for reasons and you're gonna continue to find that. So for me, my mantra, and this is a great thing for the homies out there, my mantra is everybody says yes to me and everybody loves me. Like, no joke, I say that every time I'm going into a treatment plan. Why am I sitting here thinking about my gosh, they can't afford it or they can't do this? You're creating more of that.   Rather than going in with a confidence, they're buying your confidence. Like hands down, I can I can close a fifty thousand dollar case same day. Let's swipe a credit card, like let's buy a boat. But it's confidence. And I'm walking in there of like, we're doing this, we're doing it now. My job is just to figure out how you're paying for it. And so when we look at that case acceptance, I've coached an office and we've added, I've got five locations. All I do is train their treatment coordinators. I just rep them. We are constantly going through reps. We add   One to two million annually amongst those five offices just by focusing on it. And I'm like, it's 80% psychology. What are you thinking about? You walk in there, everybody loves me, everybody says yes to me, and let's make this happen. And I do it in a way where I love them. I give them like a warm virtual hug, like I'm not actually hugging. I want them to feel so comfortable, so confident. But then I also say, like, watch out. How are you using words? Words are free, Howard. Like, I'm not going to lead with, do you want to get this done? No, I'm going to assume they want to get this done.   Hey Howard, let's get that treatment done. So I'm gonna schedule you. Doctor is really busy. So I'm gonna do Monday or Wednesday, which works best for you. ⁓ Kiera, I want to talk about fees. Howard, absolutely, I'm gonna talk about fees. Let's just make sure we get this time locked in. I've got Monday or Wednesday, which do you prefer? We schedule you on Wednesday. You're already halfway there for me. I've got you scheduled. Perfect. So treatment's gonna be this amount. This is what the total will be. This is what our insurance estimates are, this is what our total will be when I see you on Wednesday. What questions do you have for me? Howard then asked me. I'm not gonna say I'm like, so do you want to talk about money? Do you want to get scheduled?   Like, why? Why am I bringing this up? Like, let them come up with it. Give them the time. Have the things. Don't bombard them, but be so confident. If I've got a great dentist that I know has great dentistry, they diagnose my job is to close and let's have that type of attitude. Walk in their doctors, don't be like, I don't know if they want to do this. Like, what if they can't afford? No, be the freaking clinician that's like amazing and like they all love you. They say yes to you. Diagnose them. Stop scrimping on them. Like morally, that is your job is to tell me what's going on.   Your job is to diagnose for me and then I get to make the decision from there. But truly it's eighty percent psychology. What are you thinking about? What's your mantra? And then twenty percent is skill, but get that confidence because they're buying your confidence, they're not buying dentistry.   speaker-0 (22:18) Then I want you to pontificate on ⁓ this. ⁓ I watch this in my own eyes. ⁓ every American I know that's as old as me, ⁓ or by the time they die, has bought one new car in their lifetime. Am I right? You know any do you know anybody that lived to be 80 that never bought a new car? Yeah, yeah. And right now the average new car is 50,000.   speaker-1 (22:41) They all do it.   speaker-0 (22:45) And I would say ninety-five percent of all the dentists go to retirement and they never sold one case for the price of a new car, which would be fifty thousand dollars a day. And then I watched Clear Choice, my favorite DSO, because they rolled out a hundred locations, and the only thing they sell is fifty thousand dollar two arcs all on fours, twenty-five thousand dollars an arch. They rolled into Phoenix and all the world surgeons and paradox, like, I don't know, I don't know if I like this.   And they start doing all these infomercials. Remember, remember, orthodontists have always been ahead of general dentists in advertising. All the orthodontists were advertising before 10% of the flipping general dentists were. And when the general dentists finally got to like two or three percent, the orthodontists were at five. And now all my two million dollar dental orthodontist offices on up are spending eight percent on marketing. Here's clear choice.   You go through the channels, they got all these 30 minute infomercials and and all this stuff like that. No, I never I never had heard of an all on four until I heard it on a clear choice deal. And then all my paces were coming in saying, Do you do all on four? I'm like, what are you even talking about? Then then they tell me, and then because I I would have called it a you know, four implant. You know, I didn't think of four, say whatever. And and then the next thing you knew.   Every oral surgeon and peridonist in the valley of Arizona was doing more cases because they were selling it to so many people that our pace that we were benefiting from it. So I just want to hold your feet to fire. How come ClearChoice with a hundred locations? Don't tell me it's demographics. They're in the hundred biggest cities in America. And and in each one of those cities, 95% of the dentists will retire without selling a single $50,000 case. And ClearChoice is doing it in their backyard.   Every single day of the week. Explain that to me.   speaker-1 (24:42) gosh. I I don't disagree with you. And I think there's I I ⁓ to me it's kind of like the four minute mile, right? Like so many people did not think that they could do it. And then once the four minute mile broke, it was like, my gosh, now all these people can do it. I still cannot run a four minute mile mark. Like I'm still working on that, Howard. So I get it. There's like limitations still. But I think a lot of dentists I watch, a lot of them get weird. Like they get uncomfortable. They feel like, well, do they really need it? Should I really offer this? Like   They get into this weird space in their head rather than just like, why don't I just offer it? Like I have a dentist who literally presents $250,000 treatment plans consistently. And they do all like full cosmetic. I have another doctor. It's 75 per arch, 75k per arch, and they're closing them consistently. And I think there's a space of like, why are we not doing this? And like you said, clear choice is doing it in their backyard. I think there's a   My background's marriage and family therapy as well. So I studied that when I was in college. And so I love the psychology of it. And I think so many people are truly afraid of rejection. And so they're like, I'm just not going to offer it. And they like justify it in their brain of why, like, I don't need to do that. Like other people can do that. Like, I want to make sure I'm taking care of my patients. And they live in this world that's their own reality. And I think that we all create our own reality. And clear choice is like, no, there are patients out there that do this. My client that does 250,000 consistently.   My other client who does 150,000 consistently, that's just their level of comfort, right? And so, how can dentists get to a higher level of comfort? I think one, be confident in your clinical skills. If you know you're the best dentist out there and you can do this, like for me, I feel like that's my moral obligation to make sure that patients are getting the best dentistry because they don't know if Howard or John or Sarah or Tom is a better dentist than you. So if you aren't confident that you are a dang good dentist,   Your job is to make sure that those patients know that. The second thing is get more confident presenting larger cases. and I tell all the offices I coach on these large cases, like please drop the mindset of a large case. I think we psych ourselves out by being like, ⁓ it's like a $30,000. Like, no, it's just a case. There's no big, there's no small. It's just a case. And I'm going to present what this patient needs and I'm going to present it to them. And I'm going to believe that they want this and I'm doing the best thing. And then we get to decide from there. And our job is to make this to where it's easy. We follow up.   There are so many people that want to do this, but I think people hold themselves back and they live in lies that they choose to tell themselves, but they believe are truth. But they're only the truth to you because there's other people doing it just like the four-minute mile, and you can too. So I think it's a matter of why not? And so when dentists are nervous about this, the way I usually am able to break it is like going from a $5,000 treatment plan to a $50,000 treatment might feel a little scary.   And so I'm like, perfect. Let's just diagnose one more thing or let's present one treatment that we normally wouldn't. And let's start to like build that confidence for you. And whether they choose to say yes or no, you just got to work on your presenting, like presenting skills. It's not like they're not saying yes or no to you. It's just how are we presenting it? How are we using the words? Are we assuming the yes? Are we assuming that they want to do it? There's so many ways that you can present treatment better. Like it's an art, it's not a skill. But I think people choose like Howard, they   They just want to live in this world and they believe that that's the world. And so I'm like, until you choose to get uncomfortable, it's like we've got a little thermometer in our world and in our world. Like if I say that I am comfortable at 75 degrees, if the temperature goes up to 78, I'm like, this is out of control. Get it back to 75. If it drops down to 70, I'm like, it feels uncomfortable. So how can we take it to where I can get comfortable getting out of my 75 degrees and move me to the next level of whatever that is, to where that becomes my new norm. And then I move myself up to the new norm.   There are people doing 35, 75, 150,000. And I don't say that for you to like belittle yourself, but to see that's possible. Other people are doing it. Believe in yourself. If you're the best dentist, be confident in that. And then truly, please, for the love of everything, I am a patient. No hygienist offers me fluoride Howard. No dentist offers me emphasizaline. I would say yes to both of you, but you are selfish. And I'm saying this with like love and respect. You are selfish by not giving me the chance to say yes or no to you.   And I would say give more people the opportunity to say yes to you, offer it, get better at it, check to see why they're saying no to you, refine that and keep offering. I love my offices that set it a 35% case acceptance because I know that they're presenting 50, 2000, like they're sending 10,000, 15,000, $50,000 cases consistently because they know that the more things that they say yes to with great dentistry and great confidence, the more people will say yes to them. But like get out of your own way.   nudge it up a little bit more, get uncomfortable, but truly do great dentistry, offer to patients and stop like holding back and assuming that they don't want to do it because more patients want to than you believe that they do.   speaker-0 (29:37) And you know, a lot of dentists don't like the blood and guts. They don't want to place implants. They don't want to play certain modes. I get it. But you know what? I know a handful of dentists, at ⁓ five at least. I think the sixth one might have retired, but one of the reasons they're probably so big, they didn't they didn't like blood and guts either. But they would always tell ladies, they go, Well, I'll tell you what, before you go back to your twenty fifth wedding ⁓ school high school anniversary or or whatever, I mean tell you what, you always remember   For 50 grand, the price of a new car, what we do here is we take everything out, every filling and crown comes out, we put it all back in in the most beautiful portion. You'll leave with a Hollywood movie star smile. I know it's a lot of money, it's 50 grand, but you gotta think about that. And he and they both tell me they say, Well, you know, if you say that 10 times a month, yes, someone always always says it. And they go, Really? I'd have a movie star smile, and I'd say,   Absolut flipping Lutley, man. We take all that old crap out and veneers, inlays, onlays. I mean, when you're done, you'll look like a movie star. And and and I got a a a couple that is in not so rich areas of town like Tempe and Chandler Mesa. And they say that they have to say that about 10 times ⁓ to get one or two to do it. And in North Scottsdale Paradise Valley, ⁓ boulder area, ⁓ they they they say it's about a one in three close rate. If they just say it right like,   Be because when when someone gets a new car, what do they do? They drive around, they show it to everybody, you know, they just they they just love it. So I we're over an hour and we try to keep it under hour. So I wanna ask you one question. But first you said your background's a marriage advice and I just wanna tell you the best marriage advice you can have. Just like you're saying, it's all in your attitude. You don't you know, you start every day. When you wake up, the first thing you do is you tell your wife, I love you. Not you again. And ⁓   speaker-1 (31:35) I agree.   speaker-0 (31:35) If you if if you just drop the U again and it's so last question. What are ⁓ the one or two KPIs that ⁓ you think every dentist should be reviewing every single week? And what should they stop tracking? That's my final question.   speaker-1 (31:49) Hmm, this is a great one. ⁓ KPIs for dentists to be tracking specifically. ⁓ I really feel like the things that are gonna move you forward on a weekly basis are we've talked a lot about them. Your case acceptance is gonna drive you fast, like forward the best. Like track that, look at that, review it, get really good with that. And then I also really like to look at my hygiene. How is my hygiene doing? What's my what are they producing?   And then if you wanna add a third, like look at your schedule maximization and optimization. Like those are gonna be like really big, like heavy hitters for you constantly. And then I'm gonna throw in one on a monthly basis because I'm really big on I prefer weekly, but I get most aren't obsessive with me. I call it like my mind and my money. So every morning I meditate and I look at my money. So that's like my mantra of how I do it. But if you wanna do it at least monthly, you've gotta be looking at your overhead and your PNL and like what you're producing, what you're collecting, and what you're spending. ⁓   Just if you look at it alone, you're gonna get better. So it's like weighing ourselves. Now things for them to stop tracking. Gosh, there's like to me, I actually feel like really I don't want to say everything, like keep tracking, but I actually think people over track on a lot of things that don't move the needle forward. Like we want to track on, I don't know, I just see people like, well, we're gonna track on this and this and this. And like it's just like it feels like it's such a smorgasborg of items. But I'm like, what really is gonna move your practice forward?   Production collections, new patients, case acceptance, our scheduling optimization or overhead. Like those things and like sure you can look at like dollar amount per patient if you want, like so our marketing ROI. But like that's like really the core. And the more you can simplify it down, the easier it is for you. Cause like you can get lost in data, like buried in it, and actually not be able to execute on what really is gonna move you forward. And I'm like, I've got offices and I'm just a broken record. I say profit and production, profit and production, and that ties to collections. If you focus on that, your practice will grow.   So those would be the things that I'd end with.   speaker-0 (33:42) Garrett, you are a gift to dentistry. Thank you so much for all that you do for dentistry and thank you so much for coming back on the show. You gotta promise you'll come back again before the dirt nap. Gonna come back on again.   speaker-1 (33:52) I will.   I will. Don't take a dirt nap anytime soon, Howard. The world needs you and I'm grateful to be a part of it. So thank you.   speaker-0 (34:00) ⁓ thanks for all you do. It was an honor to podcast you.   speaker-1 (34:03) Likewise, thank you so much.   The Dental A Team (34:05) And that wraps up today's guest interview. If you liked this style of episode, let us know and we'll be sure to share more of them. For more resources, events, next steps, head on over to TheDentalATeam.com. And as always, thanks for listening. We'll catch you next time on the Dental A Team podcast.  

Are your book sales stuck? Maybe sales have slowed. Maybe your launch never took off. Or maybe you're spending money on ads without seeing results.This week on Novel Marketing, Amazon ad specialist Bryan Canter explains how "promo stacking" can revive a struggling book and put it in front of new readers.You'll learn:What promo stacking is and why it worksWhich promotions deliver the best ROI for your genreThe ideal order and timing for each promotionHow promo stacking can generate more reader reviewsWhether your book launched last month or five years ago, you'll learn how promo stacking can rescue a dead book and reach new readers when you listen in or read the blog version.Blog Link: https://www.authormedia.com/how-to-revive-a-dead-book-with-a-promo-stacking/AuthorMedia Social Link: https://authormedia.social/c/novel-marketing/how-to-revive-a-dead-book-with-promo-stackingYouTube Link: https://youtu.be/v2KN46pdbRwNovelMarketing.com/patron  Support the show

In this special and exclusive live podcast episode recorded at Shoptalk Europe 2026, Chris Walton is joined by Rebecca Bemhena (Shoptalk VP Content Luxe), Adam Plom (Shoptalk VP Content Europe), and Ben Miller (Shoptalk VP Original Content) for a rapid-fire breakdown of the show's biggest moments, boldest stats, and most memorable quotes. From agentic commerce and GLP-1 disruption to channel pragmatism and the future of brand cachet, this is your essential debrief from one of retail's smartest global gatherings. If you want to know what actually moved the needle at Shoptalk Europe 2026, and what it means for the year ahead, this episode is for you.

In this episode of the Cause+Effect Podcast, Trent Dunham, President+CEO of Dunham+Co, sits down with Josh Crowther, VP of Dunham+Co, to unpack the real reasons donors lapse. Some reasons are outside an organization's control, like personal financial pressure, economic uncertainty, or shifting cultural attitudes toward generosity. But many causes are self-inflicted — including silence, poor communication, overused urgency, and fundraising tactics that prioritize immediate ROI over long-term relationship.Trent and Josh discuss how organizations can identify lapsed donors, avoid common retention mistakes, and build stronger communication strategies that re-engage supporters. They also explore why lapsed donors often still see themselves as connected to your mission — and why that should change the way nonprofits communicate with them. For nonprofit leaders, fundraisers, and ministry teams, this conversation offers practical insight into donor retention, reactivation, and building lasting relationships with the people who make your mission possible. CHAPTERS 00:00 – Introduction01:12 – Why donors stop giving02:00 – Economic uncertainty and donor confidence04:38 – The decline in charitable giving07:05 – Why silence causes donors to lapse10:36 – The problem with constant urgency13:18 – Treating donors like wallets15:28 – How to re-engage lapsed donors

How Speed to Lead Unlocks More Revenue From Every Lead SourceMost contractors think they need more leads. According to Tyson Chen, co-founder of Avoca, most home service companies actually need a better system for capturing, contacting, and converting the leads they already have.In this episode, John Wilson sits down with Tyson Chen to break down the speed-to-lead systems that are helping home service companies double revenue, improve booking rates, and make channels like Angi, Yelp, Meta, Thumbtack, and Google LSA profitable. They discuss the exact follow-up cadence used by top-performing contractors, why most businesses leave revenue on the table, and how AI, outbound calling, and automation are changing lead conversion in the trades.They also explore how private equity-backed platforms are using speed-to-lead to create entirely new revenue streams, why response time directly impacts lead quality and platform rankings, and what contractors need to do to maximize ROI from every marketing channel.What You'll Learn:→ Why most home service companies don't actually have a lead problem → The speed-to-lead process that helps contractors convert more opportunities → Why calling leads beats relying on text messages alone → The ideal follow-up cadence for lead aggregators and paid leads → How AI and automation improve response times and booking rates → Why channels like Angi, Yelp, Meta, and Google LSA work when lead handling is done correctly————————————————

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Wendy Gugora, Director of Marketing at Prairie Capital Advisors, to talk about what it really takes to market a boutique investment banking firm in a space where the service is deeply personal, the sales cycle is long, and most business owners do not fully understand what they are being sold.  Wendy shares how Prairie has built its brand around thought leadership and education rather than traditional sales tactics, using more than 20 webinars a year, books, client storytelling, and conference speaking to help business owners understand their ownership transition options long before they are ready to act. She also talks about growing her marketing team from a team of one to a team of six, navigating a brand name challenge in a crowded Chicago market, and how a recent logo refresh energized the entire firm right in time for their 30th anniversary. From maximizing conference ROI to measuring what is actually working and cutting what is not, this is a smart and practical conversation about doing professional services marketing the right way. Key Takeaways Thought leadership and education are more powerful than sales tactics when the service is complex, high-stakes, and once-in-a-career for most clients Telling client stories in their own words builds far more trust than any promotional content a firm could create about itself Maximizing conference ROI requires a clear pre-event, during-event, and post-event strategy – not just a booth and a hope Evaluating every marketing initiative against clear goals ensures resources are spent on what is actually working and dropped when they are not A logo refresh done right energizes internal teams just as much as it strengthens external brand perception LinkedIn is the right platform for a B2B professional services audience – knowing where your audience lives and focusing there beats being everywhere at once Listen wherever you get your podcasts or at razorbranding.org

Every quarter, someone asks you to prove the rebrand paid for itself in dollars. Bill Kenney's answer after 16 years: you're measuring the wrong thing, and the spreadsheet was never going to save you anyway.Bill built Focus Lab into one of B2B's sharpest branding shops by owning a single vertical back when everyone warned him that niching down would scare off clients. He makes the case that brand ROI behaves like going to the gym — you don't step on the scale the morning after — and that the real opportunity for agencies isn't using AI to ship work faster, it's handing clients the tooling to run their own brand without you in the room. He also says the quiet part out loud about why a weekend in an AI tool will never replace what actually happens inside a 16-week rebrand: the second-guessing, the cold feet, the "can we sit on this another week."We also cover:The Apple test for why feature parity just turned product differentiation into a branding problem, not an engineering oneWhy he shut down his own sub-agency after realizing clients "don't give a shit" how big or small your other clients areThe one belief he died on for years — that a brand has to launch in a single perfect moment — and why he now thinks a slow, slightly messy rollout works fineThe first-meeting question he asks every CEO that quietly decides whether the whole project survives

It's Pride Month and it simply wouldn't do to not honor the many trailblazing queer artists and their allies that helped push Eurovision forward to greater inclusion and acceptance. We're joined by the UK's own Eurovision superfan and international drag queen, Kiki Babs, to talk about several iconic moments in the Contest's LGBTQI+ history that deserve a little more time in the spotlight. Jeremy appreciates a little intersectionality, Dimitry reveals you don't have to like a song to be an ally, and Kiki wants to be part of that world. Follow Kiki Babs and Candy Venom on Instagram. Watch the performances from this week's episode on YouTube: https://www.youtube.com/watch?v=i87Vm2BOXL4&list=PLd2EbKTi9fyXKd6AdYbGdWD6z5Aj3P6b9&pp=sAgC Vote on which themed playlists we should add to our Spotify account: https://forms.gle/qxpM3iy8fVaFQJqb7 Sign up here for your chance to be our listener guest host for our episode all about Irish Eurovision songs. This week's companion playlist: https://open.spotify.com/playlist/6wzUPCEHHYOH2R0XDpKe7N Help support this show and unlock bonus content! Become a member at https://maximumfun.org/joineurovangelistsEurovangelists is an American Eurovision podcast, made in the US for Eurovision fans worldwide. The Eurovangelists are Jeremy Bent, Oscar Montoya and Dimitry Pompée.The theme was arranged and recorded by Cody McCorry and Faye Fadem, and the logo was designed by Tom Deja.Production support for this show was provided by the Maximum Fun network.The show is edited by Jeremy Bent with audio mixing help was courtesy of Shane O'Connell.Find Eurovangelists on social media as @eurovangelists on Instagram and @eurovangelists.com on Bluesky, or send us an email at eurovangelists@gmail.com. Head to https://maxfunstore.com/collections/eurovangelists for Eurovangelists merch. Also follow the Eurovangelists account on Spotify and check out our playlists of Eurovision hits, competitors in upcoming national finals, and companion playlists to every single episode, including this one!

Teach a man to fish… or give him everything? In this episode of Upticks, Jake and Cory tackle one of the most misunderstood truths in financial planning: there's no one "right" answer—only better questions. We break down the real trade-offs behind major financial decisions, including: •    Is real estate better than stocks—or just more work? •    How much international exposure could your portfolio need? •    Are "boring bonds" still worth owning in today's market? •    Should you retire the moment you can… or wait? •    And one of the biggest debates of all: Do you spend your money… or leave it behind? From concentrated risk and hidden ROI to legacy planning and financial independence, this conversation challenges many investor questions. ---------------

Revenue tells you how your quarter performed. Legacy tells you why it was worth building at all. Two businesses are being built inside yours right now: the P&L you're tracking, and the second story being built whether you watch it or not.In this episode, you'll learn the four operational moves that build something lasting: defining what your name will mean before the market does, investing in relationships with no visible ROI, holding a standard you'd keep even without an exit, and letting people see what you actually value. Exit and legacy reinforce each other!Topics discussed:Introduction (00:00)The two businesses being built inside yours (01:12)Revenue tells you "how"; legacy tells you "why" (07:00)Move #1: decide what your name will mean before the market does (07:26)Move #2: invest in relationships with no visible ROI (09:05)Move #3: hold a standard you'd keep even without an exit (10:42)Move #4: let people see what you actually value (13:33)The Giving Hope gala — what consistency produces over time (14:51)The October BBC Leadership Retreat in Louisville (16:19)Join Scott at the next Business Bourbon & Cigars Leadership Retreat, October 13–15, 2026 in Louisville, Kentucky. Visit meplusultra.com/bbc50 for 50% off your ticket.Subscribe so you don't miss any episodes:Apple Podcasts: https://apple.co/3SN2fHnSpotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekUYouTube: https://www.youtube.com/@MePlusUltraNetwork/Connect with Me Plus Ultra:https://www.instagram.com/me_plus_ultra/https://www.facebook.com/MePlusUltra/https://www.facebook.com/groups/1011061052968028/https://x.com/Me_Plus_Ultra/Connect with Scott Joseph:https://www.linkedin.com/in/ScottJosephhttps://www.instagram.com/scotttjoseph/https://www.facebook.com/ScottTJoseph/https://x.com/ScottTJoseph1This episode was produced by Podcast Boutique https://www.podcastboutique.com

Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveYour technicians got more productive in 2025. Your labor rate went up. Your parts margins improved. So why is the average shop owner keeping almost exactly the same percentage of every dollar as they did the year before?The answer is hiding in your effective labor rate — and most shop owners haven't looked at it once.In this episode, Hunt Demarest breaks down the headline findings from Paar Melis & Associates' 2026 Auto Shop Benchmark Report — the largest study of its kind, built from more than 200 real shop locations across the country. From average repair order trends to technician productivity, overhead creep, benefits adoption, pay structure breakdowns, shop management software rankings, and the labor rate shame list nobody wants to be on, this is the financial state-of-the-industry episode you didn't know you needed. And it's only Part One.What You'll Learn(00:00) Intro — the 2026 Benchmark Report is live and how to get your free copy(03:16) Who made this report possible — methodology, participation, and what Paar Melis clients get that nobody else does(05:30) How to read benchmark numbers without misleading yourself — context, outliers, and the ARO trap(13:15) Sales are up 10-11% — but how much of that is real production vs. a labor rate increase you already gave yourself?(16:20) Productivity jumped from 47% to 55% — so why didn't net profit follow?(18:30) Effective labor rate: the silent margin killer hiding in plain sight in 2025(27:30) Benefits adoption hits an all-time high: 73% of shops now offer health insurance(29:30) Retirement plans, tool reimbursement, Trump Accounts, and the fringe benefits arms race(30:45) Four-day work weeks and non-cash comp — how shops are winning the talent war without raising base pay(34:30) Good management makes money, not good pay plans(36:30) 83% of shops are doing digital vehicle inspections — Hunt thought it would be closer to 100%(37:30) Shop management software rankings: Tekmetric at 56%, Mitchell likely on the way out, Shopware and Protractor tied for third(40:30) The labor rate shame list — 11% of shops haven't raised their rate in 18 months or moreIf you're ready to stop guessing where your numbers stand, start benchmarking against 200+ real shops across the country, and finally understand why doing more work doesn't always mean making more money — this episode is essential listening.Get the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Thanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

In this special episode, Pete and Julie are joined by Joe Ranzau, Partner at Grant Thornton, live from the annual World at Work Total Rewards event in San Antonio, TX. Joe brings a CFO-facing lens to the discussion, unpacking why finance, HR, risk, and tax all see payroll differently and why the reporting line may matter less than the governance model around it. The conversation explores payroll's evolving strategic value, the persistent disconnect between HR and payroll, and why payroll professionals must become stronger storytellers, translators, and change agents. Together they explore where payroll really belongs, why it remains one of the most misunderstood functions in the enterprise, and how AI is forcing leaders to rethink process, risk, and governance. The episode also dives into AI's growing role in HR and payroll, from productivity gains and hard-to-measure ROI to procurement restrictions, shadow AI, data safety, and adoption resistance across the workforce. Plus a practical look at what it takes to modernize payroll: clearer ownership, stronger governance, better cross-functional alignment, and a willingness to treat payroll as far more than a back-office process. Connect with Joe:  LinkedIn: https://www.linkedin.com/in/joe-ranzau/   Connect with the show: LinkedIn:  http://linkedin.com/company/hr-payroll-2-0 X: @HRPayroll2_0  X: @PeteTiliakos  X: @JulieFer_HR BlueSky: @hrpayroll2o.bsky.social YouTube: https://www.youtube.com/@HRPAYROLL2_0  WRKDefined Podcast Network: https://wrkdefined.com/podcast/hr-payroll-20  Thank you to our marquee sponsors for powering the HR & Payroll 2.0 podcast forward!  G-P ‘Globalization Partners': https://www.globalization-partners.com/  OneSource Virtual: https://hubs.ly/Q03YFNR90 Zoho: https://www.zoho.com/press.html Thank you to our ‘wizard behind the curtain' and show producer Ryan Kielma: https://www.linkedin.com/in/ryan-kielma/

Content's value is in the intelligence it brings, regardless of what system it's found in. But there is a lot of enterprise content across many, many systems.On the Mostly Unstructured Podcast, KeyMark CMO Clay Tuten sits down with Mike Askren, VP of Product at Hyland, on how document management and ECM are becoming an intelligence layer for agentic AI, and the right size and scale problems to tackle with agents.Topics explored: Why has enterprise value moved from storing and securing content to extracting intelligence from it? How content federation connects AI services to content across on-prem, cloud, and hyperscaler systems. What an enterprise context engine does, and why the relationships between documents matter more than the engine itself. Why agentic governance matters so much. Monitoring, coaching, and shutting down agents that hallucinate or run on stale instructions. Why the highest-ROI AI work comes from the processes that are least exciting, but have the highest volume of occurrence. Questions this episode answers: What is the intelligence layer in enterprise content management? How much enterprise data is unstructured, and why does it matter for AI? What is content federation and why is it needed for enterprise AI? What is agent governance and how is it different from data governance? How do you get ROI from AI without replacing your existing systems? Where should a CIO start when moving ECM into an AI intelligence layer? What is intelligent document processing (IDP) and how does it relate to agentic automation? Subscribe for more AI talk on content intelligence, IDP, and agentic AI from the team at KeyMark, or reach out if anything caught your ear.Timestamps:00:00 – From storage to intelligence: the ECM shift01:58 – What "unstructured content" really means03:01 – Mike's role at Hyland and content federation04:11 – The content-fueled agentic enterprise06:45 – Why 70–90% of enterprise data goes untapped08:03 – Agentic governance and context you can trust09:25 – Human-in-the-loop feedback and coaching agents10:22 – The control tower: monitoring and stopping agents12:03 – Agents as digital employees13:45 – Advice for CIOs under pressure15:23 – Start small: the attainable win, not the moonshot18:39 – Where the ROI actually hides19:47 – Practical outcomes: claims, HR, government21:03 – First steps into the intelligence layer24:45 – From IDP to agentic automation to new workflows27:19 – Slow down, ask questions

The conversation explores how AI and automation are reshaping the marketing landscape, emphasizing the importance of not seeking 100% automation but instead aiming for impactful, sustainable 80% solutions. Joining the show is Dale Bertrand, founder and CEO of Fire and Spark, who brings over 17 years of expertise in SEO and a unique perspective rooted in computer engineering. The episode confronts anxieties around AI replacing human jobs, advocating for a focus on expertise amplification and the development of critical thinking skills in the AI era. It also highlights the importance for marketers to communicate value to business leaders in financial terms rather than just traditional marketing metrics.⏰ Timecodes ⏰0:00 - The 80/20 Rule of AI Automation1:27 - The Next Generation Growing Up with AI2:21 - Students' Approaches to AI: Learning vs. Cheating4:23 - Introducing Dale Bertrand: SEO, AI, and Content Discoverability5:55 - Smallest, Most Impactful AI Automation for B2B Marketers10:13 - The ROI of Building Context for AI Workflows13:05 - AI Agents, Job Security, and the Human Element in Marketing17:20 - Higher Education, AI, and Preparing for a New Job Market23:19 - AI Lifting Creative Bottlenecks: What Changes for SEOs & Marketers25:59 - Translating SEO Metrics into Business Growth Language33:43 - Contribution vs. Attribution: Measuring Marketing's Real Impact A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

Alicia Richardson is the co-founder and managing partner of Crowd Access, the first independent measurement company creating a standard for experiential marketing. With 18 years of experience across advertising, media, sales, and measurement, Alicia has held roles at Undertone, OpenSlate, DoubleVerify, and Essence Ventures, where she helped lead sales across a powerful portfolio including Essence, Beautycon, Refinery29, and Afropunk. Today, through Crowd Access, she is helping bring clarity, accountability, and common language to an industry that has long relied on applause, attendance, and glossy recap reports instead of true performance measurement.This episode we discuss:Alicia's path from advertising and media measurement to building Crowd Access.Why experiential marketing has outgrown the language it borrowed from digital.The problem with measuring live events through attendance, applause, and surface-level engagement.Why brands need to define what success looks like before an activation is built.How Crowd Access is creating the first independent measurement standard for experiential marketing.The role of the Experiential Power Index, or EPI, in evaluating events and sponsorship opportunities.Why transparency, common language, and real-time measurement are critical to the future of the industry.How experiential teams can move from post-event “autopsy reports” to actionable insights while an event is still happening.Why agencies are often unfairly tasked with proving ROI without the right tools or shared metrics.How better measurement can help brands justify larger experiential budgets to CMOs, CFOs, and leadership teams.Follow Alicia and Crowd Access at:https://www.crowdaccess.co/https://www.instagram.com/crowdaccess/Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

Cultural critic Chuck Klosterman — author of But What If We're Wrong?, The Nineties, and now a new book simply titled Football — joins the Chuck Toddcast for a fascinating, genre-bending conversation that's part memoir, part sports analysis, and part thought experiment about how a singular American obsession will be remembered centuries from now. Klosterman frames the book as a "living obituary" for football, working from his signature premise that over enough time, almost everything fades until a single simplified narrative is all that survives — and that football, despite being the one true common denominator of the modern American experience (it overtook baseball as the most popular sport by the 1970s, even though people at the time didn't realize it), will almost certainly not remain central to the culture a few decades from now. He and Chuck explore how perception dramatically changes over time , how the internet has fundamentally altered our relationship with time itself, and why arguments against the internet today sound exactly like the arguments people once made against television. Klosterman, who only half-jokingly says his "beat" these days is simply reality, argues that we now consume social media on the working assumption that what we're seeing isn't real — a profound shift in how humans relate to information. The conversation winds through some genuinely original territory about why football works the way it does and what its eventual decline might look like. Klosterman argues football is a fundamentally cerebral sport with intense but widely dispersed moments of action (the Wall Street Journal famously found only 11 minutes of actual action in a three-hour broadcast), that its sheer complexity and total absence of free-flowing movement is exactly why it's never exported well, and that it nearly became a literal embodiment of American exceptionalism. He and Todd dig into whether the NFL can over-expand into a 12-month product, why football is the one American sport that could plausibly survive on pay-per-view, and how the league walks a razor's edge between the maximum physicality fans crave and the safety changes that are slowly, quietly trying to remove hitting from the game — even as the ever-present risk of injury is precisely what raises the stakes and makes it so engaging. There's a wonderful tangent on COVID and 9/11 as the two great timeline-dividing events of the modern era (one slow and shared globally, one sudden and strange), including Chuck's own reflection that the pandemic was unexpectedly a bonding experience with his kids. Klosterman closes by previewing his next book — an alternate history of rock and roll — and delivering a characteristically provocative argument that rock effectively ended as a meaningful art form in the 1990s, that having access to all the music ever recorded has paradoxically led people to listen to the same 600 songs, and that he genuinely regrets ever getting rid of his CD collection, because the day may come when streaming services are broken up and no longer contain all the music in the world. Link in bio or go to https://getsoul.com & enter code TODDCAST for 30% off your first order. Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at https://ethos.com/chuck. Application times may vary. Rates may vary. Timeline: (Timestamps may vary based on advertisements) 00:00 Chuck Klosterman joins the Chuck ToddCast 01:00 Football is partially memoir, part description of football 03:30 The process of writing the book 05:00 It was like Chuck was “trying to build his brain in public” 07:15 The thought exercise of how football will be remembered in 200 years 08:00 Over time, some things stick and others fade away until one thing is left 08:45 It’s easier to understand a singular narrative 09:30 If something remains in the zeitgeist after 60 years, it has true staying power 12:00 Arguments against the internet sound like arguments against TV 13:45 What do you consider “your beat” these days? Reality. 15:00 Consuming social media with assumption what you’re seeing isn’t real 16:15 Book is a living obituary for football. Eventually, it won’t be central to culture 17:00 By the 1970’s football was the most popular sport, people thought it was baseball 18:15 Football is the one common denominator of the American experience 19:15 In a few decades, football will likely no longer be central to our society 20:30 The perception of Woodrow Wilson changed well after his death 22:00 Perception can dramatically change over time 22:45 How much time should pass before writing about a historical event? 24:15 The internet has changed our relationship with time 25:30 Diving the timeline into pre and post 9/11 and pre/post Covid 26:45 The COVID experience was slow, 9/11 happened suddenly 28:00 People forget how weird the two weeks after 9/11 were 29:30 Covid was a bizarre experience, everyone focused on same thing 30:15 Covid truly the first global event, shared by everyone 31:30 Covid was actually a bonding experience for Chuck Todd with his kids 33:30 History may look back at Covid very differently than we do now 38:15 Will football end as the cultural glue when television ends? 38:45 Cost of TV advertising is not worth the ROI for many companies 39:30 NFL + college football are of the mindset that they can only expand 40:30 Football is our only sport that could survive on a PPV basis 42:15 The majority of people who love football didn’t play it 43:00 Sports show how capitalism operates in a way that’s dangerous 45:45 Complexity has made American football hard to export 46:45 There’s no freedom of movement in football. It’s all planned 48:00 Why hasn’t Rugby caught on in America? 48:45 Football almost became an embodiment of American exceptionalism 49:45 WSJ studied football and found there’s only 11 mins of action in 3 hours 51:45 Football is a mostly cerebral sport with intense, dispersed moments of action 52:45 How important is it that football is in fall and winter? 53:30 People can now escape nature, but nature is very determinative in football 56:30 Most people don’t experience physicality and football demands it 57:30 Is it possible for the NFL to overexpand? Could it become a 12 month experience? 59:30 Owners want to host a Super Bowl, all stadiums will likely have a roof in 20 years 1:01:45 Football will have value as a distraction, but it needs meaning to stay powerful 1:03:00 Attending football games has gotten increasingly expensive 1:04:30 Safety changes have changed the nature of the game 1:05:00 The dream may be to slowly remove the hitting from the game 1:05:30 Fans used to revel in the hard hits, now they’re turning away 1:06:15 The risk of injury raises the stakes, makes it more engaging 1:08:15 NFL walks the line between max physicality and not turning fans off 1:11:00 What is your next book? Alternate history of Rock n Roll 1:13:45 Rock as a meaningful artform ended in the 90s 1:16:00 People have access to all the music in the world, listen to same 600 songs 1:18:30 Regret getting rid of the CD collection 1:19:15 Eventually streaming services could get broken up, not have all musicSee omnystudio.com/listener for privacy information.

Chuck Todd opens with the grim news that the Iran conflict is hot again as both sides resume exchanging strikes — and his blunt assessment is that nothing has actually changed since Trump was begging for a deal a month ago. He argues Trump has mismanaged this war from the very beginning with no clear goal, that he and Israel started it with vastly different objectives, and that he stubbornly refuses to accept a deal that looks like the one Obama got even though that's the only realistic off-ramp available. The brutal truth, Chuck says, is that Trump can't airstrike his way to victory, and if he was never willing to commit ground troops, he never should have started the war in the first place — the Iranians now hold more leverage than the United States, and it's entirely Trump's fault that they do. He delivers one of his sharpest character indictments yet, arguing Trump "failed upwards" to the most powerful job on earth and is now half-assing his way through the presidency the same way he half-assed his way through life, while Vance and Rubio scramble to avoid any ownership of the war.With inflation rising for a third straight month, Chuck sees no path for any of this to improve before the midterms. But the heart of the episode is a deep, genuinely illuminating dive into a new Pew survey that Chuck calls possibly the best available tool for understanding the actual American electorate — one that shatters the illusion created by social media. The data reveals nine distinct political archetypes (three on the left, three in the middle, three on the right), that the ideological extremes make up only about 15% of the country and are the whitest segments, and that the loud, combative bases dominating online discourse aren't remotely close to a majority. The middle, he notes, is a full 38% of the electorate, with the center-left as the single largest group; the Reagan Republican coalition is measurably gone, reduced to just 11%; the civil war inside the American left is already underway with skeptical progressives who'll never vote Republican but may simply not vote at all; and the MAGA-religious right remains a fortress of reliable voters, with erosion showing up in exactly one place — younger voters. His takeaway is the one that should reshape how both parties think: the persuadable middle is repulsed most by the far left and far right, the party bases are precisely what cause the parties to struggle electorally, and the opportunity for independents has genuinely never been better — because what happens online simply is not reflective of who actually shows up to vote. Then, cultural critic Chuck Klosterman — author of But What If We're Wrong?, The Nineties, and now a new book simply titled Football — joins the Chuck Toddcast for a fascinating, genre-bending conversation that's part memoir, part sports analysis, and part thought experiment about how a singular American obsession will be remembered centuries from now. Klosterman frames the book as a "living obituary" for football, working from his signature premise that over enough time, almost everything fades until a single simplified narrative is all that survives — and that football, despite being the one true common denominator of the modern American experience (it overtook baseball as the most popular sport by the 1970s, even though people at the time didn't realize it), will almost certainly not remain central to the culture a few decades from now. He and Chuck explore how perception dramatically changes over time , how the internet has fundamentally altered our relationship with time itself, and why arguments against the internet today sound exactly like the arguments people once made against television. Klosterman, who only half-jokingly says his "beat" these days is simply reality, argues that we now consume social media on the working assumption that what we're seeing isn't real — a profound shift in how humans relate to information. The conversation winds through some genuinely original territory about why football works the way it does and what its eventual decline might look like. Klosterman argues football is a fundamentally cerebral sport with intense but widely dispersed moments of action (the Wall Street Journal famously found only 11 minutes of actual action in a three-hour broadcast), that its sheer complexity and total absence of free-flowing movement is exactly why it's never exported well, and that it nearly became a literal embodiment of American exceptionalism. He and Todd dig into whether the NFL can over-expand into a 12-month product, why football is the one American sport that could plausibly survive on pay-per-view, and how the league walks a razor's edge between the maximum physicality fans crave and the safety changes that are slowly, quietly trying to remove hitting from the game — even as the ever-present risk of injury is precisely what raises the stakes and makes it so engaging. There's a wonderful tangent on COVID and 9/11 as the two great timeline-dividing events of the modern era (one slow and shared globally, one sudden and strange), including Chuck's own reflection that the pandemic was unexpectedly a bonding experience with his kids. Klosterman closes by previewing his next book — an alternate history of rock and roll — and delivering a characteristically provocative argument that rock effectively ended as a meaningful art form in the 1990s, that having access to all the music ever recorded has paradoxically led people to listen to the same 600 songs, and that he genuinely regrets ever getting rid of his CD collection, because the day may come when streaming services are broken up and no longer contain all the music in the world. Finally, he answers listeners’ questions in the “Ask Chuck” segment. Link in bio or go to https://getsoul.com & enter code TODDCAST for 30% off your first order. Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at https://ethos.com/chuck. Application times may vary. Rates may vary. Timeline: (Timestamps may vary based on advertisements) 00:00 Chuck Todd’s introduction 03:00 The conflict in Iran is active again as sides exchange strikes 04:00 Situation hasn’t changed since Trump begged for deal a month ago 04:45 Trump has mismanaged this war from the beginning, no clear goal 05:30 Trump refuses to accept a deal similar to the one Obama got 06:45 Trump + Israel started the war, but had vastly different objectives 08:45 New report shows inflation is going up for third straight month 09:45 Trump can’t airstrike his way into victory 11:00 If he wasn’t willing to commit ground troops, he shouldn’t have started war 11:45 Trump failed upwards to the most powerful job on earth 12:45 Trump half-assed his way through life, thinks he can do that as president 13:30 Vance & Rubio want no ownership of the Iran war 14:30 The Pentagon is instituting christian nationalist protocols 16:00 Trump is in a quagmire, Iranians know he needs a deal more than them 18:00 The Iranians have more leverage and it’s Trump’s fault that they do 19:30 There’s no way this gets better for the country by the midterms 21:15 New report categorizes Americans political views, most people in the middle 22:00 The extremes are only about 15% of the elecorate & are the whitest 22:45 The loudest parts of the bases aren’t close to the majority 23:30 Democrats have to win more moderate to win than the right 25:00 This Pew survey is possibly the best tool to understand the electorate 26:15 How the survey was conducted 29:15 The Reagan Republican coalition is measurably gone 30:30 There 9 different American political archetypes, 3 on left, middle & right 31:15 Breakdown of American left, which is 30% of the country 33:45 Breakdown of American right, core MAGA voters most likely to vote 35:30 The young right is a bit checked out on politics, don’t always vote 36:30 The middle is 38% of the electorate, center left is largest group 37:45 Remnants of the Reagan coalition is only 11% of the electorate 39:30 The “tuned out middle” is 9% of the electorate, minority of them vote 40:30 The civil war inside the American left is already underway 41:30 Progressives are still skeptical of the Democratic party 43:00 Progressives will never vote Republican, but may not vote 44:15 The MAGA + religious right is a fortress of voters that show up 45:15 Support for Trump amongst younger voters is the one place showing erosion 46:00 The establishment right is politically homeless and persuadable 48:45 The “polite right” demographically best reflects America, but is oldest 50:00 The “checked out middle” isn’t reachable or persuadable 50:30 The far left and right are most repulsive to the persuadable middle 51:15 The bases are what cause the parties to struggle electorally 53:00 The opportunity for independents has never been better 54:15 What happens online is not reflective of the majority of the electorate 1:04:00 Chuck Klosterman joins the Chuck ToddCast 1:05:00 Football is partially memoir, part description of football 1:07:30 The process of writing the book 1:09:00 It was like Chuck was “trying to build his brain in public” 1:11:15 The thought exercise of how football will be remembered in 200 years 1:12:00 Over time, some things stick and others fade away until one thing is left 1:12:45 It’s easier to understand a singular narrative 1:13:30 If something remains in the zeitgeist after 60 years, it has true staying power 1:16:00 Arguments against the internet sound like arguments against TV 1:17:45 What do you consider “your beat” these days? Reality. 1:19:00 Consuming social media with assumption what you’re seeing isn’t real 1:20:15 Book is a living obituary for football. Eventually, it won’t be central to culture 1:21:00 By the 1970’s football was the most popular sport, people thought it was baseball 1:22:15 Football is the one common denominator of the American experience 1:23:15 In a few decades, football will likely no longer be central to our society 1:24:30 The perception of Woodrow Wilson changed well after his death 1:26:00 Perception can dramatically change over time 1:26:45 How much time should pass before writing about a historical event? 1:28:15 The internet has changed our relationship with time 1:29:30 Diving the timeline into pre and post 9/11 and pre/post Covid 1:30:45 The COVID experience was slow, 9/11 happened suddenly 1:32:00 People forget how weird the two weeks after 9/11 were 1:33:30 Covid was a bizarre experience, everyone focused on same thing 1:34:15 Covid truly the first global event, shared by everyone 1:35:30 Covid was actually a bonding experience for Chuck Todd with his kids 1:37:30 History may look back at Covid very differently than we do now 1:42:15 Will football end as the cultural glue when television ends? 1:42:45 Cost of TV advertising is not worth the ROI for many companies 1:43:30 NFL + college football are of the mindset that they can only expand 1:44:30 Football is our only sport that could survive on a PPV basis 1:46:15 The majority of people who love football didn’t play it 1:47:00 Sports show how capitalism operates in a way that’s dangerous 1:49:45 Complexity has made American football hard to export 1:50:45 There’s no freedom of movement in football. It’s all planned 1:52:00 Why hasn’t Rugby caught on in America? 1:52:45 Football almost became an embodiment of American exceptionalism 1:53:45 WSJ studied football and found there’s only 11 mins of action in 3 hours 1:55:45 Football is a mostly cerebral sport with intense, dispersed moments of action 1:56:45 How important is it that football is in fall and winter? 1:57:30 People can now escape nature, but nature is very determinative in football 2:00:30 Most people don’t experience physicality and football demands it 2:01:30 Is it possible for the NFL to overexpand? Could it become a 12 month experience? 2:03:30 Owners want to host a Super Bowl, all stadiums will likely have a roof in 20 years 2:05:45 Football will have value as a distraction, but it needs meaning to stay powerful 2:07:00 Attending football games has gotten increasingly expensive 2:08:30 Safety changes have changed the nature of the game 2:09:00 The dream may be to slowly remove the hitting from the game 2:09:30 Fans used to revel in the hard hits, now they’re turning away 2:10:15 The risk of injury raises the stakes, makes it more engaging 2:12:15 NFL walks the line between max physicality and not turning fans off 2:15:00 What is your next book? Alternate history of Rock n Roll 2:17:45 Rock as a meaningful artform ended in the 90s 2:20:00 People have access to all the music in the world, listen to same 600 songs 2:22:30 Regret getting rid of the CD collection 2:23:15 Eventually streaming services could get broken up, not have all music 2:26:00 Chuck’s thoughts on interview with Chuck Klosterman 2:27:00 Ask Chuck 2:27:15 Thoughts on private equity getting involved in college sports? 2:36:00 Why does ballot counting get overcovered by the media? 2:38:45 Will the incoming shortfall for social security affect the election? 2:42:15 How do you reconcile candidates with character shortfalls & their policies? 2:48:30 Should voters assess media narratives & bias in reporting about Platner? 2:54:00 Does the media need to do a better job explaining how votes come in? 2:59:30 How should presidents approach attending big sports events?See omnystudio.com/listener for privacy information.

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A coaching client this week was grinding four hours a night, sitting on six ASINs he'd already vetted, and still couldn't pull the trigger. His words: "There's gotta be something I'm missing here." He wasn't missing a tool. He was missing permission to act.   In this episode, Brian and Robin Joy take you inside an actual coaching call where Robin turned three "pass on it" ASINs into two she'd test in real time. The fix wasn't a new filter or a secret tactic. It was learning to read the right number instead of the one every calculator shoves to the front page.   Why the current buy box, the price you can buy it at right now, never once entered Robin's decision. Why a $1.79 product that nets 50 cents isn't too small, it's 28% ROI and the cheapest belief-builder you'll ever buy. Why you should start your price at the highest evidence you have and let the test, not the other sellers, tell you what it's worth. And what Robin hunts for on every red ASIN that most people close the tab on.   The client said it himself: "I have to get out of my own head." Teddy Roosevelt said it better. In any moment of decision, the worst thing you can do is nothing.   You didn't fail to find five ASINs. You just kept disqualifying products for failing a test you never ran. Let's go test more ASINs.   Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "Can Jeff help me with trademarks and LLC eastablishment?" Use coupon code "MISTAKE" to get your first month of services for only $1 with Jeff and his team!   Watch this episode on our YouTube channel: https://youtu.be/VsTzelW6Gos   Show note LINKS:   3pmercury.com/friends - The best pricing on 3pMercury software!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started, then get the Proven Amazon Course and go through Kickstart.   TheProvenConference.com - Learn more about our upcoming August 2026 event! The longest running annual event for Amazon sellers in the world!   SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit SilentJim.com/free11   SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.   My Silent Team Facebook group. 100% FREE! Facebook.com/groups/mysilentteam - Join 83,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!  

Ryan Gibson is a former 17-year Delta and Alaska Airlines pilot turned self-storage mogul, now operating as one of the 29th largest self-storage operators in the country with over $1 billion in assets and 7.5 million square feet under management through his company, Spartan Investors.   In this first of a two-part series, Ryan joins host Chris Pre to break down why self-storage is one of the most recession-resilient asset classes available, how to use seller financing to acquire deals without banks, and what it really looks like to build a 200-person business while still flying commercial jets — and then finally walk away on your own terms.   Key Talking Points of the Episode   00:00 Introduction 01:08 Passive Income Pilots podcast 02:20 How Ryan and Tait met and started Passive Income Pilots 04:48 The importance of financial and time freedom for pilots 06:03 The 3 Paydays System 08:33 Deep dive into self-storage as an asset class 10:09 Why more Americans use self-storage than fly on airplanes 11:08 The 5 Ds of self-storage demand 13:29 Opportunities for mom-and-pop owned facilities 14:02 Competing with "big money" in smaller markets 15:48 Building trust and uncollateralizing notes 17:12 Typical terms for syndicated real estate deals 19:20 Advice for W-2 employees considering the jump into business 21:07 The psychological benefits of maintaining a professional career 24:42 Preview of part 2: Diversification with Tait Duryea 26:40 3 Paydays Live Event   5 Key Takeaways Self-Storage Wins in Any Economy — The five D's (Death, Displacement, Downsizing, Divorce, Diapers) drive self-storage demand through recessions, COVID, and market downturns alike. Occupancy often increases during economic disruption — not despite it. Avoid Institutional Competition by Going Small — Big money chases 100,000+ sq ft facilities in core markets. The 10,000–20,000 sq ft mom-and-pop space is largely ignored by institutions, which means less competition and far more seller-financing opportunities for individual investors. Seller Financing Is About Aligning Motivations — Ryan's first seller didn't want the note paid off because of capital gains exposure. Understanding why a seller needs what they need — not convincing them — is what makes creative financing work. Authentic outreach and trust over time unlocked a $1.1M carry-back note that followed them to the next deal. Keep Your W-2 While You Build — Ryan flew commercially for 8 to 9 years while building a 200-person company. For airline pilots with flexible schedules, there's little reason to abandon high W-2 income early. Use the schedule, build with urgency during off days, and only step away when the business demands it. ROI on Life Matters as Much as ROI on Investment — Ryan shifted from active flipping to passive investing vehicles because he wanted to give other pilots a great return without sacrificing their time. The goal isn't just financial — it's building a portfolio that gives you back control of how you spend your days.   Links   3 Paydays® Live https://3paydayslive.com/podcast   Free Discovery Call https://smartrealestatecoachpodcast.com/discovery   3 Paydays® System Mastery Course - Use coupon code for 50% off https://smartrealestatecoach.com/qls Coupon code: pod   Apprentice Program 3PaydaysApprentice.com/Podcast    Masterclass https://smartrealestatecoach.com/masterspodcast   3 Paydays Books https://3paydaysbooks.com/podcast   Partners https://smartrealestatecoach.com/podcastresources

In Part 2 of our June series with Nick Koumalatsos, we dive into a topic affecting millions of men but rarely discussed openly: testosterone.Nick shares his personal experience navigating hormone health, why testosterone levels are declining across the population, and the ripple effect it has on energy, confidence, relationships, and society as a whole. The conversation expands beyond hormones into parenting, trauma, fitness, recovery, and what it means to become the kind of man your family can depend on.Whether you're curious about TRT, peptides, men's health, or simply trying to become a better father and leader, this episode offers a candid look at the factors shaping modern masculinity.00:00 – Understanding Testosterone and Its Importance05:47 – The Role of Hormones in Men's Health12:01 – The Testosterone Epidemic and Its Causes15:30 – The Ripple Effect of Men's Health on Society18:26 – The Science of Recovery and Health Supplements19:48 – The Future of Peptides and Health Protocols22:23 – Regulatory Changes in the Peptide Industry23:55 – The Cost of Health: TRT vs. Pharmaceuticals26:30 – Parenting and Life Lessons Through Fitness30:00 – The Importance of Validation in Parenting32:19 – Unpacking Trauma and Its Long-Term Effects36:23 – Communicating with the Next Generation39:44 – The ROI of Sports and Jiu-Jitsu Training45:20 – Looking Ahead in the SeriesListen now and be sure to subscribe so you don't miss the rest of this month's conversations with Nick.Thanks for tuning in to the Jason Khalipa Podcast!

Most high earners follow the traditional path, but true financial freedom comes from earning, saving, and strategically leveraging money. In this episode of Sharkpreneur, Seth Greene interviews Ryan D. Lee, Founder of Wealth Outside Wall Street, who shares his journey from a six-figure corporate career to building a system for financial freedom. He also explains the three engines of wealth: earning, protecting, and generating passive income. He discusses the difference between investing and speculating, using the tax code strategically, and building a pathway to financial independence. Key Takeaways:→ The three engines of wealth are income, capital, and passive assets. → Making money is only one part; keeping money is equally critical. → Passive income converts saved capital into sustainable cash flow. → Speculating is risky; investing prioritizes safety and predictable returns.→ Success is measured by income-generating assets, not just net worth or ROI. Ryan D. Lee's journey to financial freedom began with frustration and loss. A six-figure salary and a maxed-out 401(k) weren't enough to shield him from the devastating effects of the 2008 financial crisis. Determined to find a better path, Ryan discovered a powerful combination of real estate and high-cash-value life insurance—now known as the Passive Income Machine. Today, Ryan is a trusted mentor and speaker who has helped thousands achieve financial independence. As the co-founder of Wealth Outside Wall Street, he's on a mission to teach individuals how to build cash-flowing assets, break free from conventional financial systems, and live a life of purpose and freedom. Connect With Ryan:Website: https://wealthoutsidewallstreet.com/ Instagram: https://www.instagram.com/theryandlee/ TikTok: https://www.tiktok.com/@ryan_d_lee Facebook: https://www.facebook.com/wealthoutsidewallstreet/ LinkedIn: https://www.linkedin.com/in/ryan-d-lee-31838b304/ YouTube: https://www.youtube.com/@WealthOutsideWallStreet

Discover the step-by-step system that turns accountants and attorneys into weekly referral sources for your advisory practice. In this episode of the Registered Investment Advisor Podcast, Seth Greene, Founder and CEO of Market Domination, reveals the Dream 50 referral process, designed to help registered investment advisors secure consistent weekly referrals from professional centers of influence. Drawing on decades of experience and work with more than 83 RIAs, Seth explains how to define target markets, warm up influencers through social engagement, and convert relationships into high-value leads. He also shares real client examples and the tools needed to implement this process efficiently, demonstrating how it can generate significant revenue with minimal time investment. Key Takeaways: → Define your target market precisely to focus your outreach. → Warm up influencers by engaging with them on social media and leaving reviews. → Convert influencer goodwill into actionable referrals through follow-up and strategic calls. → Capture prospect contact information and implement a multi-channel drip-follow-up system. → Done-for-you implementation by a professional staff ensures scalability and high ROI. Seth Greene is a leading authority on business growth and affiliate marketing, recognized for scaling 50 DREAM affiliates and achieving Inc. 5000 status in 2023. He co-hosts the Sharkpreneur podcast with Shark Tank's Kevin Harrington and is ranked No. 6 among the best business podcasts to listen to. A nine-time best-selling author, Seth has been featured on NBC News, CBS News, Forbes, Inc., and CBS MoneyWatch. He is the only person in history to be nominated three consecutive years for the GKIC Marketer of the Year award. A serial entrepreneur, he has founded four successful businesses and continues to guide entrepreneurs in scaling, visibility, and building profitable ecosystems. Connect With Seth: Website: https://marketdominationllc.com/ Instagram: https://www.instagram.com/_marketdomination X: https://x.com/mktdominationus Facebook: https://www.facebook.com/MarketDominationLLC LinkedIn: https://www.linkedin.com/company/market-domination-llc Learn more about your ad choices. Visit megaphone.fm/adchoices

“You cannot hope to make progress in areas where you have taken no action.” — EpictetusWelcome to a brand new episode! Today we're answering three great audience questions:• What's one habit you absolutely refuse to skip, even on your worst day?• I love the idea of growth and performance. What do you think matters more early on—having a clear direction or being open to trying things and learning from them?• I loved Ep 276 with family coach Sean Donohue. What were the 3 biggest takeaways for you personally that every parent needs to know?Leave a comment to share your thoughts or to ask a question of your own.Onward,JamesPS —⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join 25K+ other subscribers on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Most Customer Success job seekers track their applications. Mariia tracked the data behind her entire job search.In this episode, I'm sitting down with Mariia, a Customer Success Manager who recently landed her dream role in cybersecurity. Because she tracked every part of her job search, we were able to see exactly which activities generated the biggest return on her time and energy and which ones created the most momentum.In this client spotlight episode, we unpack the strategy shifts that helped her dramatically increase her interview conversion rate, the outreach approach that changed the trajectory of her search, and why being more intentional gave her more opportunities instead of fewer.The result? Two job offers, five companies she ultimately turned down, and a Customer Success role that checked every box on her list.If you're ready to stop guessing what's working in your job search and start focusing on the activities that actually create momentum, hit play and let's dive in.And if you're doing all the things and not getting the results you want, apply for coaching HERE and let's figure out what's actually standing between you and your next offer.1:15 – The mindset shift Mariia used to land two dream job offers and confidently turn down five others6:20 – Which job seeking activities don't actually move the needle in a CS job search8:02 – The two high-ROI actions Mariia focused on that made all the difference11:43 – How Mariia's application-to-interview rate increased from 8% to 40%14:27 – How switching to quality over quantity and getting selective with applications completely shifted Mariia's confidence and options22:47 – Why mindset and surrounding yourself with experts were key in Mariia's job searchOTHER EPISODES YOU'LL LOVE:

Everybody says they do "high end." Almost nobody looks the part. In this episode of the Contractor Growth Network podcast, Logan sits down with Devin Vought of Vought Construction — JobTread's 2025 Builder of the Year and a luxury home builder in the Bay Area whose clients are routinely worth hundreds of millions, sometimes billions. Devin breaks down what branding actually means when your prospects can buy anything they want. It's not the logo or the tagline. It's the client journey he's engineered behind the scenes — the demo-day party, the handmade pastries waiting for a client flying in from London, the white-collar warranty guy he sends over to hang a light fixture months before a contract is ever signed. Logan ties it back to the book Selling the Invisible: in a service business, the brand is the product before you can deliver it, so every touchpoint has to prove you'll handle what the client can't see behind the drywall. They get into uniforms and the "broken windows" theory on job sites, why trash cans everywhere beats nagging your subs, removing decision fatigue for busy clients, the real ROI of a website, and why Devin is now working to make Vought Construction stand on its own — without Devin. If you've ever felt like you're doing great work but can't get clients to pay what it's worth — or you want to move upmarket but don't look like a company that belongs there — this episode shows you the small, accumulating moves that actually raise your average job size.

In this eye-opening episode 118, Part 1 of Going Forward, host Eric Elliott sits down with Brooke Lively, Founder of Scaling Law, for the first half of a two-part conversation on what it really takes to build a healthier, more profitable law firm. In Part 1, Brooke & Eric unpack a hard truth many law firm owners eventually face: growth is not always the same as health.Brooke has spent years helping law firms become more profitable, systemized, and scalable through financial strategy, fractional CFO work and EOS implementation. In this first part of the conversation, she & Eric dive into the pressures facing personal injury firms today, from rising client acquisition costs to private equity, case volume, cash flow & the temptation to chase more leads before fixing what is happening inside the firm.Together, they explore why “more cases” can actually create more problems when a firm does not have the cash, staff, systems, or litigation capacity to work those cases well. Brooke explains why contingency firms have to think carefully about the cost of carrying cases for months before getting paid, and why growth can become dangerous when it is not balanced with cash.Eric and Brooke also discuss the difference between a busy law firm owner and one who is actually building enterprise value. From vision and people to data, process, and traction, Brooke breaks down how EOS helps firms stop spinning in circles and start rowing in the same direction.Topics include: why growth can become dangerous for PI firms; how rising client acquisition costs impact profitability; why leads do not cure all; the relationship between case volume, cash flow & staffing; why insurance companies know which firms will litigate; signs a law firm has outgrown the way it is being managed; six key components of EOS; why law firms need vision, data & process to scale responsibly.In Part 2, we continue with a deeper look at intake, conversion rates, cash flow, owner dependency & more.Connect w/ Eric Elliott:Website: ⁠⁠⁠⁠https://ericelliott.com/Facebook: ⁠⁠⁠⁠https://www.facebook.com/ericelliottspeakerLinkedIn: https://www.linkedin.com/in/theericelliott/ Instagram: ⁠⁠https://www.instagram.com/ericmelliott/Twitter: ⁠⁠https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Brooke Lively:Website: https://brookelively.com/Scaling Law: https://www.scalinglaw.com/LinkedIn: https://www.linkedin.com/in/brookelively/Instagram: https://www.instagram.com/scaling_law/Facebook: https://www.facebook.com/scalinglawYouTube: https://www.youtube.com/@ScalingLawSupercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://www.optmyzr.com/⁠⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations & propel your business forward!Eric Elliott is the founder of VIP Marketing and Craft Creative, two agencies dedicated to helping law firms build stronger brands and sustainable growth strategies. With a background in radio, television & digital media, Elliott works with legal organizations across the country to align marketing strategy, creative storytelling & operational systems to drive measurable results.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency built to help firms become the choice in their market through strategy-led SEO, paid media, website design & development, brand strategy & premium video production. Based in Charleston, South Carolina, VIP Marketing serves law firms nationwide. Our website provides detailed information on our services and expertise. For more information, visit vipmarketing.com.

Send us Fan MailYour sheds can be built like a premium product and still get judged like a commodity if the photos don't match. From the first scroll on Google to the first click on your website, buyers are making fast decisions about trust, craftsmanship, and value based on visual cues, not just specs. We dig into the real psychology behind shed marketing images and why “good enough” photos quietly cost leads in a market where shoppers compare 10 builders at once.Ryan Glick from Crafted Generations joins us to break down what photorealistic CGI actually is, how computer generated imagery can look like a real-life photo, and why that realism matters for authenticity. We talk through the common problems in shed industry imagery, the difference between basic cut-and-paste Photoshop work and true photorealism, and how better visuals can elevate a brochure or catalog so dramatically it feels like a different company. Ryan also explains how modern workflows blend 3D modeling, scene creation, and careful craft to produce high-resolution images that hold up on websites, social media, and print.We also zoom out to the bigger story: shifting buyer behavior after COVID, the move from print to online advertising, and how small marketing upgrades compound into real ROI over time. Ryan shares how faith, mission work, and stewardship shape his view of business success, and we close with prayer over families, companies, and the industry.Subscribe for more real conversations with shed builders and industry pros, share this with someone who needs better visuals, and leave a review so more listeners can find the show.For more information or to know more about the Shed Geek Podcast visit us at our website.Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.comFollow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: Shed ProSolar BlasterCardinal ManufacturingDigital Shed BuilderVelocity 360

AI can detect lung nodules in milliseconds—so why hasn't radiology been transformed? In this episode of Med Tech Gurus, we sit down with Khan Siddiqui, radiologist, serial entrepreneur, and CEO of HOPPR, to unpack why most AI tools in medical imaging struggle to survive beyond pilot studies. Dr. Siddiqui explains that detection isn't the real problem—workflow is. As imaging volumes surge and radiologist shortages intensify, AI must deliver measurable ROI in time savings, reporting efficiency, and reduced cognitive load. Tools that add clicks or increase reading time simply won't scale. We explore HOPPR's AI-native platform, which accelerates model development, enables local fine-tuning, and integrates AI directly into existing clinical workflows. Khan also shares powerful lessons on fundraising, identifying "hair-on-fire" customers, building A-player teams, and scaling innovation responsibly in regulated healthcare environments. If you care about AI in healthcare, radiology innovation, or moving from hype to real-world adoption, this episode delivers practical insight from one of the field's pioneers.

Continuing education on your mind? What about areas in your practice you want to grow, or strengths and skillsets you want your team to have? Tiff and Kristy discuss the power of continuing education, including why it changes lives (and offices), where to fit it in your schedule, how to add makeup days of production, and a ton more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Tiff (00:00) Hello, Dental A Team listeners. We are so excited to have you here today. I know there's an intro you guys listen to that says we're excited for you, and what you're listening to today is the consultants, and we're taking over. ⁓ and and we really are excited to be here today. I have the one and only Kristy Treasure with me this morning. And ⁓ Kristy, I had a client this morning.   that they have a client that is a client of yours. And they were like, Who is it? It was, it's, it's treasure, right? Is that her last name? And I was like, that's truly her last name. She truly is a treasure. And they were looking at it. ⁓ your client had recommended you to them. ⁓ and they they were like, is Treasure really her last name? So I felt like I needed to say it tonight. How are you? I know it was it was cute. Yeah. Yeah.   The Dental A Team (00:37) No.   ⁓ that's so cool. Good. Yeah.   Tiff (00:48) It's the middle of the week for us. This is a wild podcasting day for us. but here we are. Kristy, thank you for being here. And you've got a full week of calls this week too. It's first week of the month for us recording this and how's ⁓ how's everything going over there? How are you how are you doing? How are your clients looking? What have you what trends are you seeing on your end?   The Dental A Team (01:09) Yeah.   It's crazy because I'm seeing a lot of clients have things fall out of their schedule in May, yet we had great numbers. I'm like, is May gonna be the new September or like what's happening here? But I I don't know if it's weather related, graduations. I don't know. It's it's weird.   Tiff (01:24) Yeah.   Yeah. Yeah.   I totally agree with you though. ⁓ here like rounding out end of May, like looking at Maine numbers. I've seen the same thing. I've seen a lot of practices that had some stellar production and some stellar collections. And I even have a few practices yesterday that were shocked when they looked at their numbers because they felt like they were so much worse because the schedule kept falling apart. ⁓ yeah, and I said the same thing. I know my o my Ohio office, I said it's cause it's finally not like   The Dental A Team (01:51) Yeah.   Tiff (01:57) like fifty degrees and ninety mile an hour winds, people are trying to get outside. So we're definitely hitting that season. And I think people are maybe prioritizing their personal lives a little bit more than maybe we're used to ⁓ in dentistry and we might be seeing that. I don't know. But I agree. I'm seeing that for sure.   The Dental A Team (02:17) Yeah, and it seems like it's coast to coast. So and the weird thing is is I d even if I say graduations and stuff, that's not new for May, but we'll see. We'll see. Yeah.   Tiff (02:26) I know, I know.   Yeah, yeah, I do agree. I do agree. Well, I'm excited for the summer. I know here in Arizona it's getting warmer, but we've had a pretty tame summer so far and the rest of the country's catching up to us. So I thought today would be a good day to get us some podcasts under our belt and we chatted before this and decided we're gonna chat about CE, you guys, ⁓ continue continuing education and   Honestly, Kristy, continuing education is something I think you really, really love personally, professionally, and for your practices. It's something I see you prioritize a ton. And so actually, this is a perfect podcast subject for us. And I thought let's chat through some of the CE opportunities, but also, Kristy, I know you and I both work with a lot of practices and a lot of dentists who do a ton of CE.   And making sure we add that into their budget is something I think both of us prioritize. So I thought we could chat about that some as well. So first and foremost, Kristy, personally for you, I would love to hear like what does your CE and your life look like and how how have you successfully prioritized it? Cause I think others can see that in themselves as well. And you truly do. I watch you. You're you're constantly learning, you're constantly absorbing something. ⁓ and how do you how do you fit that into your life?   The Dental A Team (03:52) Yeah. Well, I I am much like you in that we like to prioritize things and be efficient at it. And having gone through James Clear book for atomic habits, I think it's actually up there on my shelf, but we talk about this all the time and I like to combine, hey, every morning I have to get ready and so why not listen to a podcast or an audio book ⁓ while I'm getting ready? And so   Tiff (04:00) No.   The Dental A Team (04:20) A lot of times I will do that for sure. But then also, you know, you, me, all of the coaches, we look at lag measures within a practice and lead measures. And in the next few months, I we're talking about summer, but September is going to be here around the corner too. And we start looking forward to the new year. And as part of our process for looking into the new year, part of that planning can be planning for continuing to education.   Tiff (04:38) It is.   Okay.   The Dental A Team (04:50) What are areas within our practice that we want to grow or grow for ourselves and or for practice needs and literally starting to map that out and what it looks like for next year.   Tiff (05:05) Yeah, I completely agree. I completely agree. And I do think this is the time of the year to think about that because also if we haven't budgeted for it yet for this year, now we need to start looking at what would that budget look like for next year. And I know, Kristy, to your point, there are so many doctors that I've worked with that get to June and they're like, Tiff, there's this thing I want to do in October, but it's full, so I'm on a wait list. And I'm like, Well, when did the list start? Can we do that in twenty twenty seven or whatever the next year is?   Can we do it in that year to also budget for that and be like top of top priority on that list instead of on that wait list? So I totally agree. This is the time of year to start that. Yeah.   The Dental A Team (05:44) For sure. I was gonna say too   Tiff with CE, listening to you talk. I think about it almost like we break marketing into internal and external. I think with CE, we can almost break it that way too. There can be some very low cost, no cost, just like the podcast or webinars, or take time out of the practice, even to work on some of your internal systems. And that is continuing education for your team too.   Tiff (05:55) Yeah.   For sure.   The Dental A Team (06:14) So you could break it into two different buckets. And I know today we were talking about budgeting for the external CE, if you will, but I think teams need to think about that too. And there are the priority of mandatory CE, your HIPAA, your OSHA, making sure we're planning those and blocking them in our schedule too.   Tiff (06:31) Mm-hmm.   Yeah, that's a really good point. And to your point, the like webinars and the ⁓ team and staff trainings and all of those like OSHA HIPAA ⁓ team training just in handoffs in general, what you guys do with Dental A Team when we come into your office, all of those pieces are continuing education. I totally agree. And sometimes you do have to shut down the office. I know Kiera and I talk about this a lot actually in our COVID shutdown is when Dental A Team like we we were we   busted at the seams. We had so much ⁓ work to do. It was wild, but it was because it was that forced shutdown. There wasn't an option, right? And so rather than having the force shutdown and the practices that we knew really not doing anything, they decided, hey, Kiera, Tiff, we need you to train our teams virtually while they're while they're sitting here so that we can continue paying them and they can continue to grow. So when we come back, our systems are solid. So we were building out operations manuals. We were doing   ⁓ we were doing CEs, we were doing how-to's, we were doing everything you can think of, training practices and ⁓ teams in that capacity to your point where it's like, yeah, we just shut down and we're just doing an overhaul of these pieces to get it to where we can run again as soon as we get back. And that is a a massive point because it is continuing education and the budgeting portion of that.   still is okay, great, we're gonna shut down for three days. What does that look like? How do we add that three days worth of production into the rest of the month to make up that shutdown?   The Dental A Team (08:09) Absolutely. And sometimes it may be cost effective or more cost effective to bring people into the practice versus going outward. But looking at what you have in budget and what it would cost to do it beforehand. Yeah. Huge.   Tiff (08:18) Absolutely.   Yeah.   Yeah. Yeah. I totally agree. I remember one of the first offices that I went in practice to a long time ago, right? We've been doing this for so long now. But one of the first practices I went to, they were like, Whoa, wait, you want me to shut down my afternoon? And I was like, Yes, I do. And they were like, We can't, we can't lose that production. I was I promise you, you're gonna make it up tenfold after the fact because you're all gonna be rowing in the same direction. So no matter what we do during this meeting,   It's gonna be incredible. Your your meeting's gonna be incredible. You're gonna learn great things. The consultants know some amazing things, but you're all rowing in the same direction. And so the production that's gonna come after the meeting in the months, weeks, all of that time frame is tenfold gonna be more than what you might lose, quote unquote, in those couple of hours that you shut down for that training in the afternoon. So I think that's a great that's a great point, Kristy, is bringing people in and you don't have the hotel, you don't have the flights, you don't have all those costs as well.   The Dental A Team (09:19) Yeah. The other thing to that too, Tiff, is if you're going externally, make sure you come up with a plan. How are we gonna come back and implement this? So many times we invest in that CE and we go and then we come back. Maybe we learned about sleep or we learned about, you know, a new service, but then we come back and we never really launch it because we didn't develop a plan for how we were gonna come back and integrate it. We just jumped back into the same old routine.   Tiff (09:28) Yeah.   Yes, which is easy. They talk about like your teeth have that muscle memory. So if you don't wear your retainers, your teeth are gonna go right back to where they're suppos where they're supposed to be, right? Where they grew to. And so your brain is the same. Your brain has that muscle memory and honestly your capacity is the same. So you do you or even having having us in or having another trainer in office, you're like, Yeah, let's do it, let's do it. But to your point, if there's not an actionable, okay, do this, which we leave with, right? We say, Okay, you're gonna do these things, you're gonna do it.   this many times or to this percentage and by this state and so there's an action plan left but if you don't leave with that come back with it or that trainer leaves and you have that your muscle memory and your capacity is gonna flip back to what's easiest and what's easiest is to do what you were doing even if it was hard and not getting the result you wanted it's what you know. So even though it's hard having teeth that are misaligned, your teeth know that space they're gonna go back to it. So you're gonna do the same thing and so will your team.   The Dental A Team (10:45) Yeah. You know, something else that was coming to my mind is so many doctors hear these new things and they it's like we talk about the shiny object, right? Have you ever with some of your doctors or teams, like before they jump in and invest in that, actually pull your patients and see is this a service that they're looking for or would be interested in?   Tiff (10:55) Yeah.   The Dental A Team (11:08) 'Cause sometimes they invest a lot, right? And then they come back and they're really disappointed because it was like, Man, I didn't have the market for that or how do I have to market it to really make it work, you know?   Tiff (11:11) Yeah.   Mm.   Yes, that's huge. And I think that is something originally this topic was given to us as trends in dentistry. And it's like, gosh, trends in dentistry could be so vast, right? And it's like, to your point, it ch it truly just depends on the doctor and the patient base, the demographic that you're in. I've worked with plenty of practices that are in a demographic that doesn't support sleep, but they want to do sleep, right? But they're in ⁓ like a a Medicaid.   you know, area. They they take Medicaid and they do the and yes, I want to offer that service, but to your point, is that something that your patient base is looking for in that area? Yes, I want to give it to them, but the cost might not be worth the value back, the ROI that you're gonna get in return for the CE that you just took.   The Dental A Team (12:10) Yeah, one hundred percent. Or you're gonna have to spend a ton more in marketing to draw from a greater area, right? And so now your investment just got even greater.   Tiff (12:14) Yeah.   Yeah.   Yeah. Yeah. And that's the difference I think, Kristy too. I I have a dentist, he loves CE, like loves. I have a bucket, he pours into his CE bucket every single month because he spends a n ton of money on CE every year. And I'm we're like, cool, fine with it. We budgeted for it. But to that point, there's CE that he does that he does because he's interested in it and wants the knowledge. He just likes to learn.   And there's CE that he does that he knows he's gonna actually implement and get a great ROI on in the office. And so he knows those two like demographics, right? He knows those two differences in the CE and he plays to whichever side or team, however you wanna say it, he's playing to to get that to get that done.   The Dental A Team (13:07) Yeah. Going into it eyes wide open, right? That's that's the best. So then the expectation meets your outcome. But yeah.   Tiff (13:10) Yeah.   Yes. Yes.   Yeah. Yeah. Yeah. Cause there's so many things. There's a million things I want to learn that I'm interested in. But it's like, okay, well, the ROI has to be there for the time, for the finances, for the input, the output, all of those pieces have to make sense. So yeah, I love that. I do have practices too when we're talking, you know, quote unquote trends that do have like I I talked to a practice yesterday that has a a trainer that comes in for Sarah.   The Dental A Team (13:30) Yeah.   Tiff (13:43) crowns, right? So we know all of those. We've got the Sarat Crowns, we've got a bunch of trainers that do come in. We've got practices that come, we come in two practices, but then practices that come to us two times a year. So there's those as well. And there's all the sleep apnea, the implants supported. And I'm a huge advocate before I'll go on this tangent before we move forward. I'm a huge advocate for like going back and learning something you've already learned.   So a lot of doctors that I work with are like, yeah, I took that, I took that implant pathways course, you know, 10 years ago. I'm like, awesome. Do you think anything's changed in the last 10 years that maybe hasn't popped up on a forum for you? Right. Like there's so many things that I think if you if you're not going back and getting that exposure again and retaking classes or getting recertified or what have you, I think there's a lot to be lost in there with how quickly dentistry moves and progresses, especially with technology.   I think it's really easy to fall behind in those spaces.   The Dental A Team (14:45) I agree with you a hundred percent, Tiff. Yeah.   Tiff (14:48) Yeah. Yeah. So budgeting for it is easy, right? Well, from our perspective at least. Like from my perspective, it's easy. ⁓ when I think when you're in it, I do this personally. I think when I'm in it, I'm like, yeah, I want all of those things. And then I'm just gonna figure out how to afford them. But what we do is we take a step back and say, Okay, cool. What do you want to do? And and like you said, do the research on what is your patient base, what are they using? And I like to look at what are you referring out the most that you want to keep in house that you would   that you would want to do. If you don't love root canals, don't do root canals. Refer those out. But if you're like I could place implants and I could enjoy that, great. Then maybe we look at an implant course depending on how many you're sending out. So do that due diligence and then start vetting courses. Like what courses have the best reviews? Where how far are they? I make my doctors look at the course cost, which is always easy. We think of that. But then on top of that, what is your travel?   The Dental A Team (15:21) Right.   Tiff (15:48) Right. And I think maybe Kristy that comes from us traveling. It's very easy for us to think that far ahead to be like, okay, well, what about a rental car, a flight, and a flight home and a hotel and food? Like we're doing this every other week. So I think it's easy. But I have them like lump all of that together and then literally build a budget so that they're saving a certain amount of that goes into their not their   Bam per se, right? Because that's how do we keep the practice open. But it's their BAM of well, if we want to make this happen, that's the in access bam that we're saving.   The Dental A Team (16:22) Yeah, I agree with you. And then that way too, we chunk it down, right? If the course is next September, we have this many months to add that to our bucket, so to speak, to pay for it, right? And same thing if they're looking to take team with them, it makes it a a lot more affordable than fo forking it all out at once. And then we also know what we have to hit every month, like you said, to the BAM. We make it a goal with the team and we achieve it together.   Tiff (16:26) Yeah.   Yep.   Yes.   Yeah. Yeah.   Yes, and we move the money. Don't leave it in the account that can be spent. We move the money. Yeah. Yeah. Yeah. Yeah. I have an office that I had a ⁓ an office manager call me just frantic. And she's like, my gosh, there's this thing coming up. It's this massive thing that doctor decided she wants to send everybody to. And it's in three months. And she's like, I don't know how we're gonna afford it. That's not like great question. So we had to work backwards, you know, and it   The Dental A Team (16:58) Absolutely agree with you a hundred percent.   Tiff (17:23) It was a stretch and it was hard, but I was like, cool, now we know this is something that you guys are interested in and it's gonna happen again next year. So if we're gonna go again next year, now we know the costs and we can pay for this this year, figure out how to pay off that credit card, and then start saving for the next one. And we worked it for the office manager. It was very easy because we had worked something similar for a bonus that they   we're working towards and so she could like relate it. She's like, this is exactly what we did for that the cruise we want to take or whatever it was, the Hawaiian vacation, whatever wherever they were sending them to, I can't remember, that she could relate it and say, ⁓ I can do that. And I'm like, gosh, we make it so difficult, right, to budget these things out. But we do it in our personal lives when we're like, I want to go to Europe. I want to go on a trip. I want to go to California, wherever. We're doing the same thing, but we forget to do that in business.   The Dental A Team (18:15) Yeah.   I love that you talked about the bonus because literally I was gonna say these CE things can be a very rewarding thing to take the team to and use it in that capacity. And to be honest with you, Tiff, I there's been so many times where I've seen doctors go, Well, I'll take my key players. And then they come back and they regret that they didn't bring the whole team because hearing having the whole team go to some of these things.   Tiff (18:33) Yeah.   The Dental A Team (18:41) ⁓ number one, the bonding experience for team can be huge. And number two, we all hear things differently. So we're gonna bring back a different piece of the pie and literally to hit the ground running and really implement some of these things coming back can be hugely beneficial to bring the whole team if you can budget and afford it, right? So with that being said, to add that to the budget and plan for it can be rewarding in more than one way.   Tiff (18:48) Yep.   Yeah.   Absolutely. And I think it shows the investment in the team, Kristy, because as you're talking, I'm thinking of all the excuses I'm gonna hear from doctors, right? Like, well, my team turnover. I don't know if that like what if they leave? And it's like, what if they do leave? But showing if you have the availability and if it's a desire of yours. I'm not saying change your perspective and change your thoughts and ideals. Like I it's neither here nor there to me, but my perspective can be on this.   If I show the investment to this team and I truly believe in them and I want them here, I'm investing in them and I'm having fun with them. I'm integrating them as my team and I'm not sitting here saying I'm the only one who can do this. So I'm gonna go and bring it all to you guys, but you guys can come with me. I think Kristy that helps that bond and it helps that tie to the doctor and the practice and increases the culture value. So you're actually potentially with the right people.   less likely to lose people than more likely to lose people if that makes sense.   The Dental A Team (20:09) Yeah,   one hundred percent. And and I've heard that in my a lifetime in dentistry too. But I will tell you that, you know, it it's CE has been one of the things that's really helped form me. And I'm very grateful for the people that invested in me. And you know, to that point too, Tiff, sometimes we have to look like I did come back and maybe they only stayed a year or two. However, they might have brought more to the bottom line too that wouldn't have been there.   Tiff (20:23) For sure.   The Dental A Team (20:38) So don't always see it as a loss either. And you never know what's going to come back around. You know, even if those people leave, they may be referring patients to you just because you have that knowledge and know the skill set.   Tiff (20:39) Yeah.   Yeah. And building, I think to your point, building ⁓ systems and protocols and settings things into stone thereafter the CE, right? Like there's so much groundwork that's being laid, whether they leave or not. They're doing so much for the future people who are coming in and potentially even referring other employees to your practice, not just patients as well.   The Dental A Team (21:01) Yeah.   Yeah. I'd say, you know, last year, at the end of last year, I had one of my clients that was looking to go to an Invisalign course and she literally was worried about bringing the whole team and stuff. But afterward, she was ready to book another one. And literally at that meeting, you know, we talked about it. Set your goals. And they literally ⁓ set their Invisalign goals and got to Pearl level like within less than a year.   Tiff (21:29) Yeah.   wow.   The Dental A Team (21:42) And so it really did number one, bomb them and the team got rallied and excited and it affected, you know, how they were treating patients and team. So they all benefited.   Tiff (21:54) Yeah. That's awesome.   That's amazing. I love that. I love that. So I think this one kind of I this was more of a conversation and I loved it. And I knew it would be because it was a it's a controversial subject and there's so many different angles to take on it. So thank you for having that with me. I would say C E is important. It's summertime, so it's time to   Make sure you've got your CE this year. If you need it for your license, by the way, start looking if you don't have that yet. And secondary to that, Kristy, I totally agree. It's time to start thinking about next year. So 2026 right now, so whatever year you're listening to this, it doesn't matter. ⁓ next year is still next year. So right now, start thinking about 2027 and budget it. I think Kristy, you're 100% right. Inventory your practice. What are what are things you're referring out that you could keep in that you would want to keep in? I talked to a dentist yesterday that does not want to do root canals.   Don't do them if you don't want to do them. Like you only do the things you want to. So then look for the courses, price it out, price out the whole thing. If you're leaving, price it out. If you're bringing someone in, price it out. Like whatever that is, what is the production you're gonna lose both ways? If you're leaving the office or if somebody's coming in, what's the production loss? ⁓ price it out and then prep for it. So start budgeting that every single month and moving that money. I have a lot of doctors who will prepay for CE at the end of the year.   to get rid of some of that cash so that they're not paying taxes on that chunk of cash. And that's a really easy way to do it. I know we do try to do end of year spending. What better time of year to start prepping for that than mid year? Yeah.   The Dental A Team (23:29) Absolutely.   Couldn't agree with you more, Tiff.   Tiff (23:32) Awesome. Okay, well guys, that's a wrap on our CE chat for today. I hope that you find something really, really fun. Leave us a review below. Let us know what you decided to do and if there are any courses that you guys suggest for other practices. We are all about sharing best practices and sharing just a wealth of knowledge from wherever we can gather it. So leave that in the comments as well or reach out to us. Hello@TheDentalATeam.com.   And we will be more than happy to take your suggestions and also help you budget if you need help budgeting. So that's a wrap. Kristy, thank you so much. I know this was a slam dunk of a scheduling opportunity here. So I appreciate you being here today with me, and I appreciate you always making podcasting so easy. Yeah, awesome guys. And I hope you go have a wonderful summer, and we'll catch you next time.   The Dental A Team (24:14) Thank you.  

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Join host Justin Forman as he sits down with Pastor JD Greear at South by Southwest for a conversation that every entrepreneur in the church needs to hear. JD makes a bold, biblically-grounded case that marketplace work is not auxiliary to the gospel—it is the gospel in action. Drawing from his book Everyday Revolutionary and decades of pastoral experience, JD challenges both pastors and entrepreneurs to see business not as a platform for ministry, but as ministry itself. From the story of Daniel's excellence in Babylon to the unnamed "them" in Acts 11 who planted the most significant missionary-sending church in history, this episode reframes what it means to be a faithful follower of Christ in the workplace—and why it matters more right now than ever before. Key Topics: Why the Great Commission is not the First Commission—and what that means for your work The five characteristics of an "Everyday Revolutionary" entrepreneur from JD's book How Daniel's quiet excellence gave him credibility to speak the gospel to kings The ROI of Kingdom investment: Summit Church's church planting data that will reframe how you think about impact Why entrepreneurs are the "tip of the gospel spear"—and what pastors need to do about it Notable Quotes: "The first interface of the gospel and culture is in the workplace." — JD Greear "Daniel lived quietly and testified loudly—but his quiet life was the way that he was excellent, more excellent than all the other people in his class." — JD Greear "I want people in our community to say, 'We don't believe what those crazy people at Summit believe, but thank God they're here.'" — JD Greear About the Guest: JD Greear is the pastor of Summit Church in Raleigh-Durham, North Carolina, and the author of Everyday Revolutionary, a practical guide to integrating faith and work using Daniel as a model. He served overseas in missions and has led Summit to become one of the most prolific church-planting churches in the United States, sending out more than 2,000 members who now worship in over 100,000-person-strong planted churches. He also serves on the board of Chick-fil-A.

Founded by entrepreneur Meredith Mills-Merritt, The Original Southside is a premium ready-to-drink cocktail brand bringing a fresh, elevated approach to the rapidly growing RTD category. Inspired by a cherished family recipe created by her mother, Meredith transformed the classic Southside cocktail—a refreshing blend of gin, lemon, and mint—into a bar-quality canned beverage made with organic ingredients and a commitment to transparency. Drawing on her background in prestige beauty and product innovation, she applies a product-first philosophy to every aspect of the brand, from ingredient sourcing and formulation to packaging and design. The result is a cocktail that prioritizes quality, simplicity, and a clean ingredient profile without compromising on taste. Beyond building the brand, Meredith is also a co-founder of the Clean Alcohol Collective, an initiative advocating for greater ingredient transparency across the alcohol industry. Through The Original Southside, she is helping redefine what consumers can expect from ready-to-drink cocktails while challenging industry norms around formulation and disclosure. In this episode, Meredit also discusses: How a family canned cocktail recipe became a viral brand Why alcohol should have ingredient labels so consumers know what they're drinking How the beauty industry's "clean" movement influenced beverage innovation Ditching dull drinks in favor of bold, modern branding The rise of health-conscious consumers and how they're reshaping the alcohol market The challenges of building a small alcohol brand in a distribution-controlled industry Debunking common myths about gin, tequila, and vodka being "healthier" choices Why indulgence and moderation can coexist in today's wellness culture We hope you enjoy this episode and gain valuable insights into Meredit's journey and the growth of The Original Southside. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more. Be sure to check out The Original Southside at www.drinksouthsides.com and on Instagram at @drinksouthsides Rated #1 Best Beauty Business Podcast on FeedPost This episode is brought to you by Wavebreak Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver. Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI. Curious if Wavebreak is right for you? Reach out at Wavebreak.co