Podcasts about ROI

Events sit at the crossroads of joy and heartburn for B2B marketers. The magic of getting customers together in real life is real, and so is the pain when sales skips the pre-work and ROI gets fuzzy. With every dollar under scrutiny, CMOs are treating events as strategic bets that have to earn their spot on the plan. In this episode, Drew talks with Charles Groome (Insightful), Jamie Gier, and Lorie Coulombe (Equity Shift) about how they decide which events to do, design experiences people remember, and turn field time into pipeline. They cover event portfolios, sales pre-work, and the simple tools that keep everyone aligned before, during, and after the show. In this episode:  Charles sorts events into three buckets, leans into a listening circuit with smaller meetups, and looks at target-account impact to decide where bigger bets belong.  Jamie frames events around getting discovered, creating memorable experiences, and driving deals, with customers on stage and pods focused on key accounts.  Lorie sets clear goals for each event, does deep homework on audiences and geographies, and locks in sales pre-work and follow-up expectations. Plus:  Build an event portfolio that blends big shows, listening trips, CABs, and customer moments.  Use themes, news hooks, and customer voices to stand out in crowded halls and drive recall.  Align sales and marketing via pods, shared KPIs, and simple scoreboards.  Tighten spend with regional focus, partner co-hosting, and clear criteria. If events are on your 2026 budget and you want them to pay in pipeline, this episode will help you pick, plan, and prove them with more confidence.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Managed Service Providers (MSPs) are encouraged to shift their focus from traditional infrastructure management to becoming Managed Intelligence Providers (MIPs), emphasizing the integration of artificial intelligence (AI) into their service offerings. Chance Weaver, VP of AI Adoption at PAX 8, highlights the necessity for MSPs to engage in deeper conversations with clients about their business processes rather than merely discussing technology tools. This approach aims to identify specific business challenges that can be addressed through tailored technological solutions, including AI, automation, and business intelligence.Weaver notes that while many MSPs have historically excelled in maintaining infrastructure, they often lack a comprehensive understanding of their clients' workflows and business needs. The transition to MIPs involves not only understanding business processes but also ensuring data readiness, which is critical for effective AI implementation. Instead of undertaking extensive data cleanup projects upfront, MSPs should focus on the data relevant to specific business processes, thereby demonstrating immediate ROI and building trust with clients.The episode also discusses the importance of outcome-driven services and the potential for MSPs to monetize AI solutions effectively. Weaver shares insights from his interviews with over 650 partners in the PAX 8 ecosystem, revealing that only a small percentage are currently generating revenue from AI-related services. Successful partners are leveraging their existing relationships and expertise to create value for clients by aligning pricing models with measurable outcomes, thus facilitating a smoother transition to AI adoption.For MSPs and IT service leaders, the key takeaway is the urgency to start conversations about AI with clients, even if they are not yet fully equipped to implement these solutions. By positioning themselves as knowledgeable partners in the AI transformation journey, MSPs can capitalize on emerging opportunities and enhance their service offerings. The discussion emphasizes that while some providers may choose to adopt a fast-follower strategy, those who proactively engage with clients about AI will likely gain a competitive advantage in the evolving market landscape.

Most people don't fail to build wealth because they get it wrong.They fail because they wait.In this New Year episode of The Australian Property Show, Tom Haigh breaks down why life rewards action, not perfect timing — and why compounding only works for those who actually start.This isn't about market forecasts or hot tips.It's about deciding whether this is finally the year you move.If you've been stuck waiting for confidence, certainty, or the “right time”, this episode will challenge that thinking — and give you clarity on where your effort actually delivers the biggest return.In this episode, you'll learn:Why expecting immediate results is the reason most people never build real wealthHow compounding actually works — and why it rewards early actionThe key difference between people who talk about investing and those who benefit from itWhy clarity comes after action, not beforeHow to identify the highest-ROI moves for your time, money, and energyWhat small steps taken today can mean in 10 years' timeThe question you must answer if you want this year to be differentThis episode will help you stop overthinking…Focus your effort where it matters most…And decide whether this is the year you finally put time on your side.

Amy Simmons is the founder of Amy's Ice Creams—a beloved Austin institution with 19 locations built over 41 years—not through franchising or rapid expansion, but through deep community roots, creative culture, and an unshakeable commitment to people first.  In this conversation, Amy shares how she grew the company without franchising, avoided national rollout, and even allowed each store to operate with its own personality. We get into the role theatrical customer service plays in the brand, how open-book management teaches financial literacy and strengthens decision-making, and why staying regional became a strategic advantage. We also talk about real estate, vertical integration, and how hyper-local partnerships helped turn Amy's into a fixture of Austin rather than just another ice cream shop.  If you're interested in the kind of business that grows deeper instead of wider, Amy's story offers a very different—and very successful—approach to scale.   Key Takeaways 00:00 Intro 01:10 What Makes Amy's Ice Cream Different 02:54 Small Community Gifts That Drive Big Returns 04:01 Why 350 Rotating Flavors Actually Work 08:39 Prioritizing Customer Feedback Over Sales Data 11:32 The Secret Behind Amy's #1 Top-Selling Flavor 13:52 Managing Supply Chain Shortages Without Losing Quality 15:14 The One Flavor Austin Refused to Let Her Remove 16:05 Hiring With Creativity: The Paper Bag Application 19:14 How Amy Identifies the Right People for Her Culture 21:15 The Experience Matters More Than the Ice Cream 21:47 How Showmanship Became an Amy's Trademark 24:44 The System Behind Amy's Creative Culture 27:55 The Power of Open Financials in a Small Business 33:53 The ROI of Teaching Money Skills to Employees 36:27 Why Amy Refused to Franchise or Expand Globally 46:35 Growing Deeper, Not Wider: Amy's Approach to Expansion 52:59 How Your Business Can Increase Real Estate Value 57:22 The Moat That Protects Amy's From National Chains 58:43 Advice for Entrepreneurs Facing Imposter Syndrome 1:00:00 Amy's Take on Austin's Growing Pains     Watch on YouTube: https://youtu.be/gU5eigqFtns      Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

When new people find the Nutritional Therapy and Wellness Podcast, they ask, "Where do I start?" While we'd love for you to go back to the beginning and take them all in, this is for those who need a quick catch-up. We're doing a Rapid Replay Series of condensed episodes, including the most popular episodes according to streams and downloads, as well as a few of our team's personal favorites.  This episode is a condensed version of Episode 004: Bioindividuality - A Freedom You've Never Known. (Click ⁠HERE⁠ for the full, original version instead.) In this episode, host Jamie Belz, FNTP, MHC, explains what "bioindividuality" is and how it entails the understanding, acceptance, and embodiment of the truth. There is no "one-size-fits-all" cookie-cutter approach to health and well-being. Each person is unique and, accordingly, in their approach to and pursuit of optimal wellness. Jamie then walks you through:  1.) Finding a trusted health liaison 2.) Doing a personal audit/health audit using the prompts (below) 3.) Setting goals 4.) Making an action plan/determining action steps 5.) Documenting what you're doing and tracking your findings This episode offers an alternative approach to traditional "New Year's resolutions" and the endless pit of programs, packages, and purchases you can make in pursuit of your wellness goals. This is so simple, it sounds complicated. Don't let it be! Grab a pen and paper, hit PLAY, and get started.  _______________ Your Personal Health Inventory / Health Audit (Listen to the audio first) Areas of Consideration Prompts Health Physical Mental/Emotional Spiritual Relationships Spouse/Significant Other/Life Partner Children Parents Siblings Extended Family Friends Neighbors Coworkers/Colleagues/Professional Associates Children's Networks (Teachers, Coaches, Friends' Parents) Environment Home Clean-Tidy Clean-Toxic (Mold, Cleaners, Off-Gassing, Wildfires, etc.) Enjoyable Comfortable Safe Lonely Overwhelming Affordable Hard Work Work Neighborhood Community Digital Space Finances Stability Relationship with money Debt Income Assets Retirement Insurance Charitable giving/Generosity Ability to Provide Career As Employee Job - Satisfaction, Enjoyment, Feel Appreciated, Feel Challenged, Income, Stress, Hours, Coworkers, Supervisor, Purpose, Challenge, Longevity, etc. Confidence, Satisfaction, Quality of Life Impact, Financials, Progress, etc. Education Exercise Diet Sleep Stress Sex Time Management Confidence Physically, Intellectually, Life Stage/Progress/Accomplishments, Productively, Relationally, etc.   Points of Consideration/Questions (for everything!) What's going well? What's not? How does it impact my energy? Is it draining or energizing? Does this increase or decrease stress? What am I proud of? What do I need more of? Less of? How am I feeling about that? What brings me the most joy? What seems to come naturally? Do I still need some healing in that area? Why do I avoid that? How satisfied am I with my performance on that? Is something too time consuming? What's the ROI on that? What feels unsettled? Where and when do I feel welcome? Appreciated? Loved? Encouraged? What should I be doing? What should I stop doing? Where am I seeing patterns? Why does that prompt negative self-talk? Who is getting the best of me? Worst of me? Why does that subject draw anxiety? When do I feel most inspired? ...now replace the "what" with "WHO" in these. ____________________ Please remember to subscribe, leave a review, and connect with us! We appreciate you!  

Happy New Year, friends!

The Year Affiliate Marketing Proved Its Power While Rewriting All the RulesIf you thought affiliate marketing was mature, predictable, or figured out, this year proved you spectacularly wrong. Lee-Ann Johnstone takes you inside the most transformative year our industry has ever experienced, where UK brands delivered £16 for every £1 invested while simultaneously watching 60% of searches end without a single click. This isn't just a recap of what happened. It's a master class in how the smartest operators adapted when zero-click search, AI integration, and algorithm chaos threatened to upend everything we thought we knew about performance marketing.Talking Points Include:The shocking numbers that prove affiliate marketing dominates digital marketing with £19 billion in UK basket revenue, $113 billion in US e-commerce sales, and ROI figures that make other channels look obsoleteWhy 60% of searches now end without clicks and what the smartest publishers did differently when AI Overviews decimated traffic by up to 89%The three business lessons that changed how Lee-Ann runs Affiverse including why saying no to clients actually increased demand and how community building became the antidote to algorithm dependency.Listen to Find Out More About:Why independent bloggers overtook major media outlets in content affiliate spend for the first time, and what this shift reveals about authentic voices versus corporate content farmsThe exact community building strategies that made some programs resilient when algorithm changes devastated others, and why owning your audience relationships transcends platform dependencyHow Affiverse reached nearly a million podcast downloads, trained over 3,000 practitioners globally, and launched the ELEVATE Summit and RAV Awards while doubling agency clientsThe innovation that genuinely worked this year, from community-led programs building true partnerships to video-first publishers seeing engagement rates that dwarfed traditional contentWhy data privacy will define winners and losers, and what first-party data strategies look like for brands that excel at collection and leverageThe specific metrics proving affiliate marketing delivers ROI other channels can't match, with sector-by-sector breakdowns showing 11:1 to 21:1 returnsKey Segments of This Podcast and Where You Can Tune In to Go Direct:[10:30] The UK and US industry numbers that prove affiliate marketing delivers ROI other channels can't match, with specific sector breakdowns[35:45] The three business lessons that changed how Lee-Ann approaches agency work, event planning, and community building[56:00] What's coming in 2026 and 2027, including specialized roles, attribution evolution, and data privacy defining winners[1:02:15] Affiverse milestones across media, agency, and community impact, plus what's launching in 2026Call to ActionThis episode captures the year that separated operators who adapt from those who wait for best practices to emerge. If these insights sparked ideas for how you'll approach affiliate marketing differently in 2026, subscribe to the Affiliate Marketing Podcast so you never miss the strategic frameworks that help you stay ahead. Join us at the ELEVATE Summit in July 2026 in London, where the industry comes together not just to learn, but to actually move forward. Early bird tickets launch in January.Send me a text with your questions

THE LEAD GEN COP'S COMPLETE FRAMEWORK: How to Never Get Scammed by an Ad Manager (And Hire the Right One Every Time)You're paying $8-$15 per "lead" but getting tire kickers, bots, and mystery numbers. The problem? No verification. No chain of custody. No accountability.In this episode, Connor MacIvor—aka The Lead Gen Cop—reveals the exact framework used to audit EVERY lead generation operation, expose fraudsters, and identify TRUE verified leads that actually convert to customers.Whether you're working with a freelance ad manager, an agency, or thinking about hiring someone, THIS is the framework that separates professionals from con artists.**What You'll Learn:**✓ The 4 Components of a Verified Lead (most businesses have ZERO of these)✓ The 9-Question Framework that forces any ad manager to prove their competence (they'll either answer clearly or run away)✓ Question #1: What's the Offer? (Hint: "We do plumbing" is NOT an offer)✓ Question #2: What's Cost Per QUALIFIED Lead? (Not cost per click—this matters)✓ Question #3: Chain of Custody—Can you trace every lead back to the exact ad that produced it?✓ Question #4-9: The remaining questions that expose laziness, incompetence, or fraud✓ The 3 Biggest Traps Business Owners Fall Into (and how to avoid them)✓ The "Evidence Bag" Weekly Routine (90 minutes/week to stay honest with your metrics)✓ How to structure a COMPLETE lead generation system (Paid + Organic + Partnerships)✓ Real Santa Clarita case studies showing ROI from verified lead systems**Why This Matters:**Most businesses DON'T have a lead problem. They have a VERIFICATION problem. You're bleeding $40,000-$100,000 per year on unverified garbage because nobody is asking the right questions.After 20 years in law enforcement (LAPD), Connor learned one thing: Always verify. Always demand proof. Always have a chain of custody.The same principle applies to lead generation.**Episode Highlights:**- Why Google Ads click fraud is getting worse (and how to protect yourself)- The Meta/Facebook lead verification problem (and why it's different than Google)- How to prevent junk leads BEFORE they enter your system- What speed-to-lead really means (and why 2 hours is already too late)- The reporting that matters (dashboards are performance theater)- How to know if your ad manager is actually competent or just burning money- The difference between traffic and outcomes (and why vanity metrics are destroying your business)- Youtube Channels:Conner with Honor - real estateHome Muscle - fat torchingFrom first responder to real estate expert, Connor with Honor brings honesty and integrity to your Santa Clarita home buying or selling journey. Subscribe to my YouTube channel for valuable tips, local market trends, and a glimpse into the Santa Clarita lifestyle.Dive into Real Estate with Connor with Honor:Santa Clarita's Trusted Realtor & Fitness EnthusiastReal Estate:Buying or selling in Santa Clarita? Connor with Honor, your local expert with over 2 decades of experience, guides you seamlessly through the process. Subscribe to his YouTube channel for insider market updates, expert advice, and a peek into the vibrant Santa Clarita lifestyle.Fitness:Ready to unlock your fitness potential? Join Connor's YouTube journey for inspiring workouts, healthy recipes, and motivational tips. Remember, a strong body fuels a strong mind and a successful life!Podcast:Dig deeper with Connor's podcast! Hear insightful interviews with industry experts, inspiring success stories, and targeted real estate advice specific to Santa Clarita.

Bet you didn't know you could do THAT in Google Sheets.

The part your nervous system plays in getting the "more" you say you want || In this nugget episode, Monica asks one of the most important and powerful questions you'll face on your feminine leadership journey: “How am I being my own bottleneck?” ... aka how am I holding myself back from what I want? If you're feeling any sort of resistance in your business, your healing, your relationship, or your expansion… this one could change everything. INSIDE THE EPISODE:

The best (and worst) ROI.     To advertise on our podcast, please reach out to sales@advertisecast.com or visit https://www.advertisecast.com/TheJeffWardShow

As we step into a new year, it's easy to fall into the trap of thinking growth means creating more - more offers, more funnels, more complexity. In this episode of It's Your Offer, I'm inviting you to do the opposite. Instead of starting from scratch, I walk you through how to optimize what you already have so your business can grow with more ease, leverage, and profitability in 2026.   I break down why most entrepreneurs are already sitting on a gold mine and how small, strategic shifts can create massive momentum without burnout. We dive into the profit levers that actually move the needle - optimizing your best offers, reactivating warm audiences, and simplifying your offer ecosystem so it works harder for you.   If you want 2026 to be about higher ROI, fewer decisions, and more freedom (not more work), this episode will help you shift your focus from "new" to better. Mentioned in this episode Optimize What You Have: Your 2026 Profit Strategy Offer Optimization Scorecard Leave a Podcast Review Subscribe   Work/Connect with me: Offer Optimization Scorecard Book a Call   Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.

Is SEO still worth your time as a therapist in a world dominated by AI and constant algorithm changes? In this replay of one of our most downloaded episodes of the year, I sit down with SEO expert Chris Morin from Moonraker to break down what actually moves the needle when it comes to getting your private practice website to rank on Google. We talk honestly about whether Google is still relevant, how AI fits into modern SEO (without turning your website into generic fluff), and why content creation is still one of the most powerful and accessible marketing strategies for therapists today. In this conversation, Chris shares a refreshingly practical approach to SEO that feels doable even if you're juggling a full caseload. We dive into how people are really searching for therapy, the biggest mistakes therapists make with service pages, and how to structure your site so Google actually understands what you do, who you help, and where you're located. If SEO has ever felt overwhelming, confusing, or like a total black hole of effort, this episode will help you see a clear path forward and remind you that you don't need to do everything to see results. Topics Covered in This Episode: 3:58 - Why Google rankings are far from "dead" (even with ChatGPT in the mix) 7:14 - The single SEO strategy that delivers the biggest ROI for therapists 9:32 - How clients actually search for therapy (and why "individual therapy" might be hurting you) 12:48 - The surprising power of modality-based pages like EMDR, CBT, and IFS 15:41 - How to use AI strategically without publishing generic, low-value content 21:44 - The hidden SEO mistake almost everyone makes inside their blog posts 24:03 - What backlinks really do and how many you actually need 29:10 - The trust signal Google cares about most (and how to build it ethically) If you're ready to stop guessing and start building a marketing strategy that actually supports your practice growth, this episode is a must-listen. Tune in, take notes, and then choose one thing you can implement this month. And if this conversation clicks for you, join us in the Practice Accelerator and get started for $100 off using our special promo code for podcast listeners, ALLIN!   Resources Mentioned: Needing more private pay clients in the New Year and wanting to dive in deeper on SEO? Join the Practice Accelerator here to get started with our podcast listeners getting $100 off using the code ALLIN! https://www.theentrepreneurialtherapist.com/practice-accelerator-sales-page  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

In this episode, we break down why venture capitalists are once again claiming that next year will finally be the turning point for enterprise AI adoption. In this episode, we look at the data showing why most companies still aren't seeing ROI from AI, and whether 2026 is genuinely different or just another repeat prediction.Try Delve: https://delve.co/Get the top 40+ AI Models for $20 at AI Box: ⁠⁠https://aibox.aiJoin my AI Hustle Community: https://www.skool.com/aihustle-See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Every year leaves behind a trail of ideas worth returning to. In this Best of 2025 episode, we've gathered the moments that carried us forward throughout the year. We had exceptional guests whose conversations sparked clarity, challenged comfort zones, and pushed us to think bigger and act more intentionally in our own communities and beyond. These are the lessons that defined the year for us, and the ones we'll be carrying into what comes next in 2026.Connect w/ Eric Elliott:Website: ⁠https://ericelliott.com/⁠⁠⁠⁠LinkedIn: ⁠https://www.linkedin.com/in/eric-elliott-45704745/⁠Instagram: ⁠https://www.instagram.com/ericmelliott/⁠Twitter: ⁠https://x.com/ericmelliott⁠Linktree: ⁠https://linktr.ee/ericmelliott⁠Email: ⁠Eric@EricElliott.com⁠Text: ⁠843-279-5843⁠Supercharge your online advertising campaigns with Optmyzr!Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by ⁠Clutch.co⁠. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by ⁠VIP Marketing⁠.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

Send me a messageMost companies say they're tackling Scope 3. Then they rely on averages and hope for the best. That's not decarbonisation. That's denial with spreadsheets.In this episode, I'm joined by Paul Byrnes, CEO of Mavarick AI, to dig into one of the most stubborn blockers to real emissions reduction: bad data across global supply chains. Paul brings a rare mix to the table. Deep manufacturing roots, serious machine learning expertise, and a refreshingly low tolerance for AI theatre. We focus squarely on the climate challenge that keeps executives awake at night. How to cut Scope 3 emissions when suppliers are overloaded, data is unreliable, and margins are thin.You'll hear why most Scope 3 programmes stall before they deliver a single tonne of abatement. We dig into how spend-based accounting can introduce error rates of up to 40%, masking risk instead of revealing it. And why primary supplier data is fast becoming table stakes for any credible net zero strategy.We also unpack where AI genuinely helps emissions reduction, and where it doesn't. From cleaning contaminated data sets, to identifying real decarbonisation levers with financial and environmental ROI, this conversation is about using technology to move from reporting to action.You might be surprised to learn why supplier engagement only works when there's a clear win for suppliers themselves, and why emissions reduction scales fastest when it also improves cost, efficiency, or resilience. No greenwash. No magic bullets. Just physics, data, and incentives aligned.

When marketing and sales work together, they both win at events.In this episode, Haley Kaplan sits down with Erin Biesanz from Arctic Wolf to explore how aligning sales and marketing teams can create an unstoppable event-driven powerhouse.Erin shares her strategies for setting shared goals and fostering collaboration to ensure that events drive leads, boost ROI, and optimize the sales pipeline. By the end of this episode, both sales and marketing teams will gain practical insights on how to make events more impactful and drive real results together.Tune in to learn:Signs your sales and marketing teams aren't aligned and how to fix itKey metrics that prove event impact to sales and leadershipTactics for sales enablement before, during, and after eventsEpisode outline:(00:00) Meet Erin Biesanz(03:10) Why sales and marketing misalignment happens(10:33) Arctic Wolf's revenue team structure(15:01) Communication and buy-in from sales(21:50) Workflows that support event success(26:31) Scaling your event playbook for success(35:03) Key metrics that matter for virtual events(41:39) Building relationships for cross-collaboration___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.Learn more about Splash: https://www.splashthat.comFollow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comTell us what you thought about the episode

Top 5 Topics:- ***What TikTok Isn't Telling You About Your Teeth***- Why Smart Dentists Are Quitting Corporate Dentistry- This Is Why Your Dental Bill Feels Like a Scam:- Veneers, Crowns, and the Internet True/False Information About Your Teeth- Treatment Planning Before Procedure Selection Prevents Future MistakesQuotes & Wisdom:(00:30) “We need more diagnosticians. We need more people who focus on treatment planning… and work collaboratively with specialists to give people the best treatment.”(06:14) “The order of treatment planning is crucial. If you skip steps or try to do something too fast, that could really compromise something later down the road.”(10:04) “I never want to work 5 days clinically. I think 4 is plenty.”(10:25) “You've got to respect your team and you want them to get home to their families.”(28:35) “The same wave… that happened in medicine is happening in dentistry.”(28:35) “ROI isn't just money… ROI could be working four days a week… time with friends, family, travel… ROI is what you make of it.”(31:39) “You can't put a number on [time with the patient]. It's not just checking off a list—it's the art of forming the treatment plan.”(36:41) “You have to have thick skin… ‘I hate the dentist' isn't you—it's their prior experience.”(38:13) “The most important thing to be successful in dentistry is how well you can communicate.”Questions:(01:33) “How would you phase that?” (complex case: multiple RCT teeth + wisdom teeth + malalignment)(03:58) “Did he go to Mexico or Turkey for that treatment?”(09:59) “Why'd you pick Wednesday for your off-day in the week?”(12:08) “When did you start this? I want to know more about your background.”(15:14) “Still thinking about moving, or are you locked down in California now?”(18:55) “What initiated that start… and then you decided USC? What got you to look over there for residency?”(27:21) “Did either of those doctors you shadowed own their own practices? And what were the specifics of why they said ‘don't go into medicine'?”(58:20) “What is your take on this cavitation surgery?”Now available on:- Dr. Gallagher's Podcast & YouTube Channel- Dose of Dental Podcast #201My watch in this episode = Tag Heuer Aquaracer Calibre 16 Chrono- 11.2025

How prepared is your board for the speed of change with AI?There is no single AI tool that works across an organization. Employees may already be experimenting with non-sanctioned AI LLMs, often without leadership visibility or governance oversight.Listen in as host Natalie Benamou is joined by Beth Grimm, an AI Governance and Risk Expert. Beth has extensive experience in life sciences, quality, and risk management. She brings a practical, grounded perspective on what boards and senior leaders need to understand about AI literacy, oversight, and accountability as adoption accelerates.Together, they discuss why AI governance is about enabling growth while managing risk. From defining use cases before selecting platforms to recognizing where exposure shows up when employees adopt tools informally, this conversation ties AI decisions directly to board oversight, trust, and long-term value creation.This episode is essential listening for board members, executives, and leaders navigating AI decisions that carry long-term strategic and fiduciary impact.3 Key Takeaways:AI strategy begins with the problem, not the toolLeaders must define use cases, business outcomes, and KPIs before selecting platforms or signing enterprise contracts.AI governance cannot sit with one personEffective oversight requires cross-functional champions across legal, IT, business, HR, and risk, not a single owner working in isolation.Oversight is continuous, not one-and-doneAI systems require ongoing human review, monitoring, and ROI measurement to ensure they behave as intended and deliver value.You are invited to attend Assessing and Building Trust in Unregulated AI World.Join Beth Grimm, Janice C. Haith and Lisa Agapis on January 2, 2026, 12 PM CT.REGISTER Keep shining your light bright. The world needs you.Thank you Beth for being a guest and valued member of HerCsuite® and NEXT2LEAD AI.About Beth GrimmBeth Grimm works with organizations to successfully navigate complex risk landscapes and foster leadership growth. Beth is a certified AI Governance Professional through the International Association of Privacy Professionals. She builds upon a career with roles in risk management and medical governance at a major pharmaceutical company. Beth is a trained coach and volunteers as leadership coach to prepare college students to land a strong first job after graduation.Connect with Natalie BenamouNatalie Benamou is Founder of HerCsuite®, women's leadership network and portfolio career company. She also serves as President and CEO of HER HEALTHX, a nonprofit bridging the care communication gap and improving health outcomes for women.

If you're nervous when you fire up the camera, I'm going to share a piece of advice Dan Martell gave me three years ago that I absolutely did not want to hear: go live for 30 days in a row. I was terrified of video—I could write great scripts, set up the tech perfectly, get the lighting and mic just right, then hit record and completely blank. Stage fright. So when Dan told me to go live with no retakes, no edits, where if I look dumb I'm stuck with it? That was the LAST thing I wanted. But I did it anyway. And I credit that exercise for paving the way for the hundreds of videos I've created since—YouTube every week for two and a half years, LinkedIn, Instagram, webinars, VSLs, you name it. This episode breaks down why it works: (1) it eliminates excuses and procrastination—I couldn't waste time buying new lights or tweaking camera angles, I had to go live by end of day even if it was just my iPhone, (2) it's forced exposure therapy that builds tolerance to your fear, and (3) it compresses learning—30 videos in 30 days versus taking 60 weeks to publish 30 videos spreads that learning over a year. I was surprised how supportive people were, and I even got a client from it. But don't expect applause or followers—the real ROI is internal. Your only goal is to finish. Fire up a live right now, announce you're doing 30 days, and that's your first video done.//Welcome to Repeatable Revenue, hosted by strategic growth advisor , Ray J. Green.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

In this episode of The Money Mondays Podcast, Dan Fleyshman sits down in Las Vegas with Bradley Sugars, founder of ActionCOACH, one of the world's largest business coaching organizations operating in 85+ countries and responsible for billions in client revenue.Brad shares decades of hard-earned wisdom on what truly separates struggling operators from successful business owners. From why most entrepreneurs stay stuck doing $20/hour tasks to how real wealth is built through systems, coaching, and accountability, this conversation pulls back the curtain on money, mindset, and scale.They dive deep into:Why business coaching delivers a 6–7x ROI and how to know if you're actually coachableThe difference between being a great operator vs. a true ownerWhy “how” kills most goals — and what to focus on insteadHow to think about investing once you've made money (businesses, real estate, and rules)Why talking about money openly is essential — especially with friends and familyThe real purpose of wealth, legacy, and giving backBrad also breaks down his philosophy on goal-setting, investing only where you're an expert, and why most people would rather look rich than be rich. This is a masterclass in business thinking, long-term wealth, and building a life that actually feels successful.If you want to make more money, invest smarter, and understand wealth at a deeper level, this episode is required listening.Like this episode? Watch more like it

What if the only way to build a company and a life with true resilience was to let everything break? Are you burned out, questioning leadership, or stuck in a plateau while everyone expects you to “scale perfectly”?In this episode, host Sivana Brewer sits down with Matt Rhodes, COO of The Phoenix Method and co-founder of Polaris Capital Investments. Matt shares his raw story of rising from rock bottom, both in business and marriage, using a radical combination of systems, self-accountability, and explosive mindset shifts.Discover how Matt and his wife Jen rebuilt trust, transformed company culture, and mastered the uncomfortable art of letting go… all while weathering the chaos of COVID and scaling new ventures.Skip the endless analysis and unlock the real, actionable playbook for bouncing back stronger. Tune in now or risk staying stuck in mediocrity. This episode is an exclusive masterclass for COOs tired of perfection and ready for exceptional impact.Timestamped Highlights[00:00] – Why COOs must “let systems break” to escape perfection traps[01:16] – The harsh wake-up call that shattered business—and marriage[04:01] – How COVID exposed fragile culture—and forced total reinvention[07:07] – The critical hiring shift: moving from sales stars to customer-first teams[10:33] – Letting go, delegation, and the painful process that actually fueled growth[13:52] – Fresh eyes: Why bringing in outsiders is the hidden superpower in scaling[15:17] – The vital metrics Matt tracks weekly to prevent disaster before it hits[19:07] – How Matt and Jen divided CEO/COO roles to leverage their strengths[24:02] – Why top COOs never go it alone—the ROI (and resistance) of world-class coaching[32:12] – Breaking isolation: Why environment and peer groups are every COO's money-making secret[36:43] – The one mindset shift that transformed results, inside and outAbout the GuestMatt Rhodes is the COO of The Phoenix Method and co-founder of Polaris Capital Investments, with over 25 years of leadership experience across corporate America, fitness franchises, and strategic investing. Known for his real-world resilience and trailblazing company culture turnarounds, Matt is a go-to coach for leaders intent on transforming challenges into growth opportunities. His current roles reflect his commitment to systems-led scaling, paired with the uncommon honesty few executives dare to share.

One of the scariest parts of AI?

As we wrap up the year, I'm joined by Kevin Johnson, Max Ceron, and Frankie Vargas for our annual end-of-year cross-pod roundtable. We talk candidly about FabTech, the real ROI of in-person podcasting, and why live shows don't always move the needle the way people expect. Kevin breaks down what went into this year's Fabricator Olympics, what he learned running a large-scale event, and why organization and efficiency matter just as much in events as they do in fabrication shops. We also dig into arc-on time, shop inefficiencies, and why welding is often only a small percentage of what a welder actually does day to day. The conversation shifts into the welding labor shortage and skills gap—where those numbers come from, whether they're accurate, and why retention, culture, apprenticeships, and shop conditions matter just as much as recruiting new welders. We also cover why so many welders leave the hood for other roles, how benefits factor into pay decisions, and what schools and employers need to change if they want people to stay in the trade. This is an honest, unscripted conversation about where the industry really is—and where it needs to go next.   Arc Junkies Podcast: Instagram: @Arcjunkiespodcast YouTube: https://www.youtube.com/@arcjunkiespodcast9253 Email: Show@arcjunkies.com LinkedIn: https://www.linkedin.com/in/jason-becker-45407b72?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BKipEwR3uQXCmCjaEfNzo6w%3D%3D Arc Junkies Website: https://arcjunkies.com Arc junkies Merch: https://shop.threadmob.com/arcjunkie/shop/home Underground Metal Works: https://www.underground-metalworks.com/   Friends of the Show: American Welding Society Conferences Inspection Expo and Conference https://www.aws.org/community-and-events/conferences-and-events/inspection-expo-and-conference/ Use ARCJUNKIES at Checkout and get a free gift at the event.   Outlaw Leather LLC Outlawleather.com Instagram: @outlawleatherusa Use ARCJUNKIES for 15% off all in-stock leather goods     Everlast Welders Instagram: @everlastwelders  YouTube: Everlast Welders         Online: https://bit.ly/37xJstI Use Codeword ARCJUNKIES at checkout to get upgraded to a free Nova Foot Pedal and TIG Torch with the purchase of any machine that comes with a stock foot pedal and TIG Torch. Fronius: Instagram: @FroniusUSA Website: https://bakersgas.com/collections/fronius-accupocket ISOTUNES: Instagram: @isotunesaudio Online: https://shop.isotunes.com/arcjunkies10.  Use ARCJUNKIES10 at checkout and save $10 on your purchase    

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1917: Sherice Jacob breaks down the misunderstood concept of data quality, emphasizing that perfection isn't the goal, relevance, accuracy, and consistency are. Through clear steps like data profiling, error management, and adherence to key quality dimensions, she offers a practical roadmap for businesses to improve decisions, customer experience, and ROI. Read along with the original article(s) here: https://neilpatel.com/blog/data-quality/ Quotes to ponder: "Data quality is very much a delicate balancing act, juggling and judging accuracy and completeness." "The first step toward successful integration is seeing where the data is and then combining that data in a way that's consistent." "Taking the time now to map out what data quality means to your company or organization can create a ripple-effect of improved customer service, a better customer experience, a higher conversion rate and longer customer retention."  

Most producers say they want to dominate 2026, yet many are still waiting for permission. Waiting for the “right time” to invest in themselves. Waiting to see if someone else will sign off on it. That mindset quietly keeps people stuck—and it's far more common than most want to admit.In this episode, I sit down with my client and friend, Andy Neary, for an honest, no-fluff conversation about what actually holds high performers back. We talk about why driven professionals often struggle with self-worth, why chasing a “guaranteed ROI” can sabotage momentum, and how confidence isn't something you wait to feel—it's something you build by consistently showing up for yourself.This is a real conversation about responsibility, ownership, and what it takes to stop playing small as the new year approaches.About The Guest: Andy Neary is a speaker, author, podcast host, and coach dedicated to helping professionals build the mindset, habits, and strategies needed to excel in business and life. A former professional baseball player in the Milwaukee Brewers organization, Andy leveraged discipline, unshakeable drive, and consistent daily habits to succeed at the highest level — despite being undersized for his position. Andy Neary - Speaker, Author, ConsultantToday, he applies those same lessons off the field through Complete Game Consulting, a coaching and training company he founded in 2019, where he advises insurance professionals and agencies on mindset, marketing, branding, and performance. Andy is also host of Bullpen Sessions, a podcast for driven professionals focused on mindset and tactics for success. He's a contributing author to the Amazon best-selling book Breaking Through the Status Quo and is a sought-after keynote speaker for events and podcasts. Andy lives in south-central Wisconsin.If you enjoyed this episode, make sure and give us a five star rating  and leave us a comment on iTunes, Podcast Addict, Podchaser and Castbox about what you'd like us to talk about that will help you realize that at any moment, any day, you too can decide, it's your turn! 

In this bonus epsiode, Dielle shares exactly how she learned to never wastes a five figure coaching investment and how to always get a major ROI, especially in a large investment in your business. 

This is our 2025 wrap episode. If 2025 had a soundtrack, it would be pressure: pressure on systems, on people, on animals, on land.Heat. Drought. Fire. Flood. Repeating across regions and headlines.But this year we also paid attention to what doesn't always make the news. We spent time in real conversations with farmers testing new practices in their fields, scientists challenging outdated models, investors reassessing what risk really means, and builders putting regenerative ideas into practice. Online and in person, we saw regeneration moving from theory into action.As 2025 comes to a close, the picture is still complex but clearer. The evidence is growing. Regeneration works, and the path forward is becoming more defined. Tune in to listen to what 2025 inside regenerative food and agriculture taught us.More about this episode.==========================In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.==========================

Can intentional design actually boost your short-term rental profits?Find out in this week's episode featuring Vacation Rental Design Strategist Erica Dike. We dive into why the most successful rentals combine eye-catching style with smart strategies for ROI.Erica shares her journey from student Airbnb host to expert designer, offering actionable tips for balancing personal taste with guest appeal, all while maximizing profitability.Whether you're an investor, homeowner, or design enthusiast, this episode is packed with stories, expert advice, and practical insights you can use for your next project. Subscribe and hit the notification bell so you never miss an episode!Things we discussed in this episode:The importance of strategy and intention in short-term rental design, beyond aesthetics.Erica DK's journey from Airbnb host to professional designer and her “Designing for Dollars” formula.Balancing guest needs with owner preferences to maximize occupancy and profitability.How to design for your target guest and create a strong, appealing property identity.Managing design challenges on a tight budget and prioritizing ROI-driven upgrades.The role of color and local inspiration in making properties stand out.Systematizing design project implementation from sourcing to setup for smooth execution.Common design mistakes and pet peeves in short-term rentals, like poor layout or missing essentials.Client experiences and success stories, including the “tilted oak” lake house project.Insights into evolving trends and the value of working with a professional designer or “design coach.”Get in touch with Erica:Linkedin - ⁠⁠⁠⁠https://www.linkedin.com/in/erica-dike/Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.ericaooh.com/#SmartStayShow #realestate #realestateinvestor #realestateagent #RealEstateInvesting #ShortTermRentals #BusinessPartnership #VacationRental #Entrepreneurship#PropertyManagement #TeamBuilding #STRBusiness#RealEstateInvesting #WorkLifeBalance #RentalSuccessFollow Us!Join Jason Muth of Prideaway Stays and Straightforward Short-Term Rentals and Real Estate Attorney / Broker Rory Gill for the first episode of SmartStay Show!Following and subscribing to SmartStay Show not only ensures that you'll get instant updates whenever we release a new episode, but it also helps us reach more people who could benefit from the valuable content that we provide.SmartStay Show ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Prideaway Stays ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Straightforward Short-Term Rentals ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Attorney Rory Gill ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Muth on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Highly engaging music can double your return on media investment. Yet most brands treat music as an afterthought, leaving millions on the table.This week, Elena, Angela, and Rob are joined by Roscoe Williamson, Global Strategy Director at MassiveMusic. Together, they dig into groundbreaking research proving music is a tangible driver of marketing effectiveness. Roscoe shares findings from a study with the IPA that tested hundreds of UK TV ads and reveals which types of music increase brand fame, willingness to pay, and campaign ROI.Topics covered: [01:00] The history of music in advertising from jingles to sonic ecosystems[09:00] Why longer-form music has been a black hole in effectiveness research[14:00] How engaging music can double return on media investment[17:00] Examples of brands using music to drive effectiveness[23:00] Why CMOs should mandate music testing for campaigns over $1 million[27:00] The future of sonic branding and generative AI music  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: IPA & Massive Music Report: https://resources.massivemusic.com/sound-science-whitepaperRoscoe Williamson's LinkedIn: https://www.linkedin.com/in/roscoewilliamson/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

If you want to grow in 2026, you cannot rely on outdated playbooks or wait for a perfect case study to tell you what to do. In this two-part series, I'm breaking down the real fundraising trends I'm seeing across every organization in my ecosystem, not theory, not headlines, not generic Google wisdom. These trends are based on live data, donor behavior, digital strategy sessions, leadership conversations, and thousands of campaigns across my programs, and they're already reshaping how nonprofits grow.In Part 1, I cover six strategic and visibility shifts that will define the highest-performing organizations in 2026, from audience growth as a core revenue engine to the rise of laptop fundraising, human amplifiers, scrappy leader-driven content, superfan retention, and the ROI of LinkedIn thought leadership. If you want to reduce lag time, lead with clarity, and raise more with less friction, this episode provides the roadmap.Topics:Audience growth as a primary revenue engine for 2026The rise of laptop fundraising and email-first digital campaignsShort, fast “sprint” campaigns outperforming long, traditional plansThe power of human amplifiers and Social Street Teams®Why authenticity-driven, “break the fourth wall” content converts betterCreating long-term superfans instead of one-time donorsLinkedIn is the most underutilized high-ROI visibility channelWhy clarity, action, and visibility will outperform caution in 2026For a full list of links and resources mentioned in this episode, click here.Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign System Purpose & Profit Club® Fundraising + Marketing Accelerator The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter [FREE] The Brave Fundraiser's Guide: Stop getting ignored. Start raising more. May contain affiliate links

Are you terrified of sinking your cash into a dying market or worse, following the herd off a financial cliff? In this masterclass episode, Kenny Bedwell rips the lid off his 2026 Top STR Markets Report, arming you with the real numbers, raw pitfalls, and hidden opportunities no one else will dare mention. You'll hear the unbiased, hard-hitting truth: where data says to buy, where strict regulations ruin even the prettiest towns, and razor-sharp strategies to squeeze maximum ROI in a landscape rocked by new rules and unpredictability. Kenny reveals not only the top 10 investable markets, but exactly why they're worth your attention (and why some previous darlings are falling off).Do not wait. Miss this, and you're risking real money, real time, and watching your freedom slip away, while others secure the deals that change their financial destiny. This episode gives you numbers, biases called out, and actionable steps you won't get anywhere else.Timestamped Highlights[00:01] – Why most “top STR market” lists are wrong (and what everyone's missing)[00:10] – The wild, thrilling impact of new regulations and market shakeups—this year's biggest surprises revealed[00:23] – Kenny's ultra-candid red light, green light analysis: Where you really should be scared (and where to pounce)[00:46] – The shocking climb of Mohican State Park and the overlooked cash cows in rural regions[01:13] – Dirty little secrets behind high-grossing mountain and lake towns (and why access and permits matter more than hype)[01:38] – Are you sitting on cash? Kenny reveals the uncommon ways budget transforms your deal-finding lens (with 4 ROI-driven categories)[01:57] – How to beat city restrictions with region plays and advanced location hunting—no more bureaucratic land mines[02:15] – The final, blunt warning: What happens if you listen to influencers over the data... and why you can't skip this downloadMentioned ResourcesSTR Scale Summit (event)Airdna (STR market data)BiggerPocketsInterview reference: "Part 2: How to make over $500k on one STR with Jeff Usner” episode, August/September 2024Important LinksWant us to find the deals for you? https://strinsights.com Get Top Markers for STRs (2025) - https://rebrand.ly/28b1df Instagram – @kenny_bedwellYouTube – Cash Flow Positive

Most producers claim they want to dominate in 2026, but they are waiting for permission. They wait for the "perfect time" to invest in themselves, or worse, they wait to see if their "boss will pay for it." This mindset is a one-way ticket to mediocrity. If you aren't willing to bet on yourself when the chips are down, why should anyone else?In this special joint episode, I am joined by my own mindset and performance coach, Christina Lecuyer. We strip away the fluff and deliver the hard truths you need to hear before the new year. We discuss why high achievers struggle so much with self-worth, the danger of waiting for a "guaranteed ROI" before taking action, and why confidence isn't a feeling - it's a muscle you build by keeping promises to yourself. This is the wake-up call you need to stop playing small.▶▶ Sign Up For Your Free Discovery Callhttps://calendly.com/aneary/strategy-sessionKEY MOMENTS(00:00:00) Bet On Yourself: The Mindset You Need to Win in 2026 (00:03:48) The Moment I Stopped Playing Small (00:06:45) Why Money Without Health is Failure (00:18:19) The High Achiever's Curse: Perfectionism vs. Progress (00:24:36) The Litmus Test: "Will My Boss Pay For It?" (00:33:00) Confidence is a Muscle You Build, Not a FeelingCONNECT WITH ANDY NEARY

What happens when the founder of Mint.com takes on one of healthcare's most broken experiences—patient communication? In this episode of Bright Spots in Healthcare, Eric Glazer sits down with Aaron Patzer, Founder and CEO of Vital, to explore how simplicity, clarity, and human-centered design can drive real impact in healthcare. Drawing from his journey building Mint, Aaron shares why most healthcare technology misses the mark, how better communication improves outcomes and ROI, and what leaders must do to design experiences people actually use. The conversation goes deep on: Why simplifying complexity—not adding more tech—is the real innovation How better patient communication drives measurable ROI for hospitals What healthcare leaders can learn from consumer tech about trust, adoption, and engagement The leadership principles Aaron relies on when innovating inside highly regulated, slow-moving systems If you're a healthcare leader navigating digital transformation, AI investment decisions, or experience strategy, this episode offers clear thinking, hard-earned lessons, and proof that when you make it easier for people to understand what's happening, everything works better.   References: Book Reference - The Design of Everyday Things by Don Norman About Aaron: Aaron Patzer is a renowned entrepreneur, engineer, and innovator best known as the founder of Mint.com, the personal finance platform that revolutionized money management for millions of users. After launching Mint in 2007, Patzer led it to rapid success, growing the user base to over 25 million and overseeing its acquisition by Intuit in 2009. A passionate advocate for user-centered design and simplicity in complex systems, Patzer built Mint.com by combining his technical acumen with a deep understanding of user experience and behavioral finance. He holds degrees in Electrical Engineering, Computer Science, and a Master's from Princeton University. Following Mint, Patzer continued to push boundaries in tech and health innovation. He co-founded Vital, a healthcare startup focused on improving hospital emergency room, urgent care, and inpatient experiences using AI and design thinking. Ranked by KLAS as #1 in patient experience, Vital achieves concrete results: 30–50% fewer LWOBS/AMA, 10–15% higher NPS, stronger HCAHPS scores, reduced ED bounce- back, and 10% lower 30-day readmissions. Designed to integrate seamlessly with existing EHR systems, Vital provides a user-friendly interface that engages patients, resulting in 60%+ adoption rates, 5-10x higher than the competition. View our product overview. Partner with Bright Spots Ventures: If you are interested in speaking with the Bright Spots Ventures team to brainstorm how we can help you grow your business via content and relationships, email hkrish@brightspotsventures.com   About Bright Spots Ventures: Bright Spots Ventures is a healthcare strategy and engagement company that creates content, communities, and connections to accelerate innovation. We help healthcare leaders discover what's working, and how to scale it. By bringing together health plan, hospital, and solution leaders, we facilitate the exchange of ideas that lead to measurable impact. Through our podcast, executive councils, private events, and go-to-market strategy work, we surface and amplify the "bright spots" in healthcare—proven innovations others can learn from and replicate. At our core, we exist to create trusted relationships that make real progress possible. Visit our website at www.brightspotsinhealthcare.com. Visit our website:  www.brightspotsinhealthcare.com. Follow Bright Spots in Healthcare: https://www.linkedin.com/company/shared-purpose-connect/

Today, we are thrilled to welcome another entrepreneur from our industry. Nataly Horan is the founder and CEO of Authentic Meetings and Incentives. With experience across several ventures, she joins us to share her journey, the challenges she has faced within the industry, and her hopes and dreams for what lies ahead. Nataly's Journey Nataly entered the meetings and incentives industry quite unexpectedly. She trained as an interior designer at the University of Florida, then moved into the space after helping with graphic design, quickly connecting with the people and energy of live events. She eventually stepped away from interior design, moving entirely into conference planning and developing a unique perspective by working closely with both suppliers and buyers. Building Authentic Meetings and Incentives Authentic Meetings and Incentives focuses on sourcing and supplier visibility. Nataly supports planners with cruise and venue sourcing while helping suppliers, particularly cruise lines, reach North American planners through social media and email. Her growing online presence bridges the gap between limited in-person events and complete year-round visibility. Choosing Entrepreneurship Nataly reached a point where her growth within someone else's company felt capped. Buyers were already coming to her for sourcing support, making the transition to her own business a natural step rather than a risky leap. Early Focus and Mindset In the early months, Nataly avoided long-term pressure by setting short-term, achievable goals. Focusing on weekly progress kept the business manageable and prevented overwhelm. Vision and Personal Goals Rather than focusing on rigid industry forecasts, Nataly prioritizes her personal goals, such as living in Italy and potentially pursuing a full-time career as an artist. With AI rapidly transforming the industry, staying adaptable is more important for her than long-term predictions. LinkedIn Nataly built her LinkedIn following organically by sharing what she was learning as a newcomer. Her honest, behind-the-scenes insights resonated, turning LinkedIn into a powerful marketing tool with strong ROI. Sourcing, Relationships, and Cruises Nataly's sourcing work emphasizes fit, reliability, and simplicity, particularly through cruise programs and charters. Nataly explains that in-person relationships remain critical for large-group events, where trust and quick problem-solving can make or break the experience. AI, Delegation, and Sustainability Nataly strongly believes in delegation, using a virtual assistant and systems like Canva to scale sustainably while avoiding burnout. AI acts as an assistant, streamlining RFPs and marketing content without replacing human judgment. Creativity Beyond Business Alongside running her company and raising two children, Nataly enjoys painting. Her personal goal for the year is to exhibit her art in a gallery, something she values as much as professional success. Bio: Nataly Horan Nataly Horan leads AUTHENTIC Meetings & Incentives® as its Founder and CEO, steering cruise lines and destinations toward the audiences that shape the North American MICE market. Her background from the University of Florida and her work across sourcing and brand storytelling inform AUTHENTIC's signature point of view, seen in series such as MICE Bites® and In Good Company. She also serves as Vice President of SITE Florida & Caribbean. Away from the office, Nataly is a visual artist, creating work that echoes the themes she champions in travel: intention, culture, and human connection. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Listen to The Business of Meetings podcast Subscribe to The Business of Meetings newsletter Connect with Nataly Horan On her website LinkedIn Email Nataly: Nataly@authenticmice.com   

Six years after his first appearance on Founder Views, Luca is back with the real story of how AI forced a full business model and go-to-market shift.Customerly went from a seat-based, product-led support platform for small SaaS teams to an AI-first customer service engine selling into mid-market and enterprise, where volume and ROI are obvious.In this episode we get into:The AI pivot: why they refused to build “old-school chatbots,” and how ChatGPT changed what was possibleQuality metrics that matter: error rate, confidence thresholds, escalation triggers, and why AI CSAT can be higher than humansWhat actually trains a good AI agent: knowledge base structure, what not to upload, and how hallucinations happen in the real worldAutomation outcomes: average ticket closure rates, what drives 80%+ vs 40–50%, and how teams improve over timeEnterprise GTM shift: moving from product-led to sales-led, filtering signups, longer cycles, bigger ACVOutbound reality: why the agency failed, what changed when they built outbound internally, and the tooling stack (Clay, Apollo, Lemlist, Pipedrive)Founder sales lessons: Challenger Sale thinking and why founders still need to own sales earlyThe Arena The Arena is a private Skool community for SaaS founders who are actively building and selling. I share real-time decisions, experiments, and assets as I use them while growing a bootstrapped SaaS.No theory. No polish. Just execution.Learn more at: https://www.skool.com/the-arena/Chapters / Timestamps00:00 – Reunion after 6 years and what changed (COVID + AI era)01:27 – Luca intro: what Customersly does today02:30 – From $100K ARR to near $1M and why pricing changed05:08 – “Chatbots are shit”: how they built AI without the bad UX07:10 – Under 1% error rate and reducing hallucinations09:52 – Grounded AI, intents, and automating beyond FAQs11:09 – Closure rate benchmarks and what “good” looks like16:41 – How to pick an AI support tool that actually works18:20 – Training mistakes: transcripts, clutter, and marketing banners causing hallucinations20:46 – Confidence thresholds and escalation as a feedback loop22:48 – How long it takes to move from 45% to 70–80% automation24:34 – Should AI learn from your inbox? Pros, risks, and why they avoid it29:41 – Implementation timelines: small teams vs enterprise rollouts31:38 – Why AI CSAT can beat humans (speed wins)35:46 – Escalation rules: human request, sentiment, low confidence, missing info37:21 – Going enterprise: ARPU jump and sales-led reality41:02 – Outbound experiment: agency failure and building it internally43:32 – LinkedIn ads + Clay targeting + the masterclass lead magnet49:25 – Challenger Sale and shifting the conversation53:20 – Founder lesson: why you can't outsource what you haven't done58:54 – Outbound stack: Clay, Apollo, Lemlist, Sales Nav, Pipedrive01:05:12 – 2026 vision and wrap

As 2025 wraps up, I'm taking you behind the data to reveal the top 10 most downloaded episodes of Rocky Mountain Marketing this year—and the biggest theme that kept emerging: trust-first strategy over trends.In this year-end special, you'll hear from brilliant guests like Gordon Firemark, Megan Dougherty, Mike Swenson, Lisanne Murphy, Sarah Nay, and more. We cover everything from building trust in the age of AI, creating human-first content, crisis-proofing your brand, to leveraging SEO and podcasting for sustainable growth.If you've been feeling overwhelmed by marketing "shoulds"—this episode is your permission slip to slow down and get strategic.In this episode, you'll learn:What 2025 taught us about audience trust and authentic marketingWhy AI without strategy won't work in the long runHow to get more ROI from your marketing effortsHow your podcast can become a powerful business driverWhat real business owners did to simplify, grow, and lead effectivelyTimestamps:00:00 Reflecting on a Year of Intentional Marketing00:21 Introduction to Rocky Mountain Marketing00:51 Year-End Review: Key Insights from 202502:18 Top 10 Episodes Countdown: Legal Protection for Podcasters05:54 Podcast Blueprints for Business Success08:54 Crisis-Proofing Your Brand11:45 Transforming Your Website into a Sales Machine15:29 Sustainable Growth Strategies for Small Businesses18:19 Using Psychology to Attract Dream Clients20:40 Finding Clarity and Passion in Entrepreneurship21:37 Getting Your Local Business on Google's First Page25:25 Human-First AI Marketing with Mike Monte29:06 Turning Cold DMs into Warm Conversations33:54 Trust-First Marketing Without Posting Every Day38:44 Final Thoughts and Year-End ReflectionsWhether you're a long-time listener or new to the show, this recap is packed with timeless advice to guide your 2026 strategy.Hit follow and subscribe now to make sure you don't miss the powerful conversations we have coming next year!Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Go to www.LearningLeader.com for full show notes The Learning Leader Show with Ryan Hawk This is brought to you by Insight Global. If you need to hire one person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world has the hustle and grit to deliver. My Guest: Brian Kelly is the founder of The Points Guy, which he built from a side hustle blog into a travel media empire that he sold for $28 million. At 42, he's now an angel investor in 15+ companies, including Bilt (valued at $11 billion). In this conversation, he shares lessons on manifestation, selling too early, building yourself into the brand, and why vulnerability beats wins in interviews. Key Learnings (in Brian's words) In 1995, I was 12 years old, and I was great with computers, so I started booking all of my dad's travel for work. He'd pay me $10 per booking. Then it turned into points, when my dad showed me all the American and US Air miles he had. "If you can figure out how to use all of them, we can go on a family trip."  And the rest is history. That was my first real, oh wait, this points thing is amazing. Points were a way for us to live a fabulous lifestyle.  I grew up thinking we were poor, but I really wanted to live a fabulous life. My parents were very humble and did not spend money lavishly. For me I always wanted to travel. When I was a kid, I would spin the globe and be like, This is where I'm going. I would actually research Oman. Somehow genetically, I got this gene of I need to be rich and travel the world. I used to call Mercedes, get all of their glossy pamphlets for all their new cars, and I would cut them out and stick them on my wall.  Manifesting alone won't make you wealthy, but visioning helps. I do believe being able to visualize what it looks like and taste it and get close to it helps you take the smaller steps to actually achieve it. When I think of my investments, I actually envision what they're gonna be. I envision that they're multi-billion-dollar companies. I believe it unlocks a level of pushing you to reach these mini steps that you can't see throughout the process. I started The Points Guy in 2010, but there were already Titan bloggers. I for sure felt imposter syndrome, but I saw that what they lacked was creativity. Points and miles are very clinical. Very few people were translating that for an audience. I knew I had an opportunity. I'm in my twenties, living in New York City. I'm gonna explain what everyday people need to know. Building a media brand became my moat. No one else in the points world was doing media. Doing media's frightening. While it was scary going on TV the first couple times (I almost fainted), I knew that each time I did it, I got better. That was the moat I would build. I would build The Points Guy into a brand more so than any of the others who had come before me. I saw from the beginning to double and triple down on that strategy of building something that's more than just a blog, but a lifestyle that people want to achieve. "I made a million bucks in my first six months of just blogging, but using affiliate links." In 2011, within six months of learning about affiliate marketing, I made six figures a month using the credit card links in my blog.  I was still working at Morgan Stanley. My mom was like, this sounds too good to be true. You can't leave Morgan Stanley. I was making like $300,000 a month in affiliate. Meanwhile, at Morgan Stanley, my salary is $70,000 a year. But it didn't pay right away. My parents actually lent me $10,000 just to pay my rent. I remember where I was in Madrid when that first Chase deposit of $490,000 hit from months of back pay on the blog. I sold for $28 million because I thought the industry would collapse. When Bankrate offered me $28 million in May 2012, I kind of had this negative mindset over where the industry was going. About a hundred blogs started when people knew they could make money on affiliates. Most bloggers have zero business sense. They were writing stuff like, "Cancel your Amex, cancel your Chase, cancel, cancel. Then get new cards." I saw this really bad business sense, very shortsighted greediness. I'm watching this thinking they're gonna pull the rug. Do I regret selling? Yes, the company is way more than what I sold it for. But at the time, you always have to remember what the landscape was. We're coming out of the recession. There were still a lot of weak indicators. Building myself into the brand gave me leverage. I had a three and a half year earnout. Over that time, the business really started to grow, but then I realized, well, I am also the business. So, the more press I did, when I negotiated with that parent company to stay on, they paid me a lot of money and still a cut of the business to grow it as CEO. It's kind of crazy to think 13 years after selling, I'm still here. But because I built myself as a core part of the business as The Points Guy, I've been able to stay on with less risk, getting paid well to do what I love. I'm more of the brand visionary, the consumer person. I'm very much an ideas person. When we're speaking with our longtime clients or pitching new ones, that's really where my special sauce is used and not in the day-to-day. People are not mind readers. In 2020, I had this breakdown where I thought I would actually leave. I went to the owners, and I was like, I just can't do it anymore. They said, "Brian, we've been waiting for you to say that. You don't need to be CEO. We have plenty of smart people." It was this aha moment. I think in life we often think polar, black or white. That's advice I give to people. Whether it's your parent company, your boss, your mentor, people are not mind readers. While there is risk to leveling with someone and saying, "Hey, this role is just killing me," more often than not in my career, the more vulnerable I was, the more it turned out to be such a blessing. Check Your Spam Email Frequently: In 2011, I was featured in the New York Times, but the email came to my spam email. At that time, the narrative that points were dead, blackout dates, etc. I was the only blogger putting a positive spin on points. And I tried to do it in an informative and fun way. I'm 6'7", so putting my personal angle on my travel reviews had a huge impact on being the face of this industry.  As a founder, I was a tough boss because it was so personal. If I look back at my time as CEO, I still took it very personally. I do take the integrity of this site. As we expand, we can't forego quality. In hindsight, I didn't highlight enough of the wins. I would focus too much on mistakes. That's advice I would give if I could do it all back over again, to just be much more positive reinforcement over negative. Founders need someone who can check them. You need to have someone around you, a leadership team, someone that can check you. I didn't have that for a very long time, and that's my fault. Making sure you have good people on your team that can be honest with you, and you create an environment of inviting that feedback and not freaking out when they give it to you, is important. I know I would be a much different CEO today if I did it again. Stop BSing in the interview process. Too many people take jobs not knowing what is going on whatsoever at the company. Far too many senior executives walk into positions and they're like, oh wait a minute. I like to be brutally honest in the interview process. Truth-telling is the beginning of having a great relationship because I want you to understand exactly what's in front of you. If you don't want to take it, that's so much better than hiring a senior exec and six months later, you just lost a year. Stop telling me the wins. In the interview process, stop telling me the wins because anyone can make their job look successful. "Oh, 200% ROI, this, that the other." In an interview, you're not gonna be able to fact-check any of this. We all know people can cherry-pick the data. It's really just diving deep into vulnerable moments about their leadership, the challenges as leaders they had with their teams. I'll tell them my challenges when I was CEO. I want people to be real and allow me to understand how they think, the type of leader they are. Charismatic people can trick you. The problem is that very charismatic people can trick you easily. I've been blinded by a great interview, especially when you're exhausted as a CEO and then someone's bantering with you. You're like, oh, that was fun. But I've hired plenty of people who are all talk.  I don't want personality hires. I'm the personality. My engineering team, I really need people to ship updates. I still wake up in the middle of the night asking if my bills are paid. I still have imposter syndrome about "is this crazy what I've built?" It's for sure not about the car, but I will say investing in a home that's beautiful and makes you feel really good is important. For a long time, I was traveling a lot. I never put roots down, and I always felt like I was in transit. Now I have this beautiful farm with animals and horses in New Hope, Pennsylvania. It takes my blood pressure down immediately. Angel investing has basically become an addiction. In 2020, I opened up a space where I decided I wanted to have kids even though I was single, and also started investing and advising in relevant companies. The first one was Encore Jane, who was building Built, a credit card loyalty platform for renters. I'd always thought, how cool would it be to earn points on rent? I said, You're crazy, but if it does work, it'll be massive. Built is now at $11 billion valuation. I'll make more money now, probably on Built than I will at The Points Guy, which is wild to me. I have probably about 15 other companies I put my personal money in. I love it because I can help advise founders on everything I've done, and help open doors. Using that to build wealth has become an addiction. Relentlessness is what I see in leaders who sustain excellence. I am amazed at Encore's ability to push. If he's got 10 major things impacting his business, most CEOs will start with one or two, put the others on the back burner. He will relentlessly push for excellence. I don't wanna work for Encore, but to be in the room and strategize, every time I leave a meeting with him it keeps me fresh and active.  Find mentors, not just companies. For recent college grads, find people, even at a company where you might not see your future. Find someone at that company that you connect with. If you're looking for a job, interview until you find that hiring manager that you feel is on an upward rise and that you can learn from. We often focus too much on the line of work or the company. Stop focusing on that and look at that manager or the CMO whose organization you would join. If they've done amazing things, get in right away and start networking. Put time on the CMO or CEO's calendar. Be bold. Every senior executive loves to see people come in with eagerness to learn. Show up and do extracurriculars at work. Go to the lunch and learn with the senior executive and actually get face time with them. Make sure they know your name. Those are the things that matter because when it comes time for compensation and reviews, the senior person may not work with you day-to-day, but they're like, oh yeah, that's the person I really like. They are a future leader. That's how you get ahead. Even if that boss leaves to another company, they might take you. Reflection Questions Brian says manifesting alone won't make you wealthy, but visioning what it looks like helps you take the smaller steps to achieve it. What specific vision do you have for your future that you could make more tangible (like his Mercedes pictures on the bedroom wall)? How might making it more concrete change your daily actions? He emphasizes that in interviews, he wants people to stop telling him the wins and instead dive deep into vulnerable moments about their leadership and challenges with their teams. If you were in an interview tomorrow, what's one vulnerable leadership moment you could share that would demonstrate how you think rather than just what you've accomplished? Brian realized he needed to tell his parent company, "I just can't do it anymore" as CEO, and they responded with relief, offering him a better role. What conversation are you avoiding right now because you assume the answer will be no, when the other person might actually be waiting for you to speak up? More Learning #525 - Frank Slootman: Hypergrowth Leadership #540 - Alex Hormozi: Let Go of the Need of Approval #510 - Ramit Sethi: Live Your Rich Life

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3404: Craig Stephens reflects on his ambitious plan to retire by age 55, beating his father by one year, and the financial realities that threaten that goal. With his children's college expenses looming in the same year as his intended retirement, he explores the deep impact of generational choices, personal sacrifice, and the ROI of higher education. Read along with the original article(s) here: https://www.retirebeforedad.com/greatest-risk-to-retirement-goal/ Quotes to ponder: "I reject the notion that because younger generations are statistically more likely to live longer than our parents, we will need to work longer." "More than a decade ago when my Dad retired from his teaching career at age 56, I told him my retirement goal was to beat him and stop working at age 55." "According to a recent study by Alicia H. Munnell at the Center for Retirement Research at Boston College, the average age of retirement for men in the US is 64." Learn more about your ad choices. Visit megaphone.fm/adchoices

A $20 billion AI deal while you were away?

Keith shares a mindset-shifting quote from John D. Rockefeller that challenges the idea of trading time for money.  He revisits some of the year's most powerful real estate investing lessons, and breaks down the big forces shaping today's housing market—affordability, supply & demand, demographics, and interest rates.  All of this sets the stage for his data-driven national home price outlook for next year—without the usual crash-and-doom hype. Episode Page: GetRichEducation.com/586 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  For predictable 10-12% quarterly returns, visit FreedomFamilyInvestments.com/GRE or text  1-937-795-8989 to speak with a freedom coach Will you please leave a review for the show? I'd be grateful. Search "how to leave an Apple Podcasts review"  For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— GREletter.com or text 'GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript: Keith Weinhold  0:00   Welcome to GRE. I'm your host. Keith Weinhold, learn from a quote attributed to the world's first billionaire, it will change how you see wealth building. I'll explain why national home prices have never crashed. Then it's gre, 2026, home price appreciation forecast. You'll learn the future the exact percent that home prices will appreciate or depreciate next year. Today on get rich education   Speaker 1  0:29   since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being a flipper or landlord. Show Host Keith Weinhold writes for both Forbes and Rich Dad advisors and delivers a new show every week since 2014 there's been millions of listener downloads of 188 world nations. He has a list show guests include top selling personal finance author Robert Kiyosaki. Get rich education can be heard on every podcast platform, plus it has its own dedicated Apple and Android listener phone apps build wealth on the go with the get rich education podcast. Sign up now for the get rich education podcast, or visit get rich education.com   Corey Coates  1:14   You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold  1:30   Welcome to GRE from Lake Huron, Michigan to Lake Tahoe, California and across 188 nations worldwide. I'm Keith Weinhold, and you're listening to get rich education. You know something I love, quotes that shift your entire mindset, paradigm, and once your mind is shifted, actions follow. Actions develop into patterns. Those patterns become habits, and habits become the new, transformed you few quotes hit harder than the one from resource tycoon John D Rockefeller. He lived from 1839 to 1937 in fact, Rockefeller is widely regarded as the world's first billionaire. His quote, you might have heard it before. It is this, he who works all day has no time to make money. That sounds paradoxical, even provocative. It's sort of like it's inviting you to come in and want to learn more about it. And this is because most people's concept of income generating is to work 40 hours a week for a salary or an hourly wage. But what does that quote really mean? He who works all day has no time to make money, and be sure to capture the all day part of that quote that ties right back into the show that I did with you two weeks ago about the K shaped economy breakdown, where you learned about how capital compounds labor doesn't most people sell their time for dollars, but trading time for money makes you too busy to actually build Wealth. Working and building wealth. Those things are two separate distinct activities in how you're investing your time and energy. Now, most people start out with a wage or a salary job. I surely worked by pushing brooms and cubicle dwelling before investing in my first rental property. But if you're working all day in a job, physically or mentally well, then you're consumed by tasks that only pay you. Once you're occupied, you can often get exhausted and you're only concerned with short term output. You're focused on the next deadline, not the next decade, when all your hours are spent on labor, you have no bandwidth to do what you need to do, which is, create vision, acquire assets, build a portfolio, develop systems, learn tax strategy, evaluate investment deals, network with like minded investors, or refine your strategy with a GRE investment coach. Be cognizant that labor only pays today. Wealth building pays forever. Even if your work a day job, salary doubled, you would have to ask, how would that even build wealth? You could retire earlier, but you would have to keep working the hours, and let's remember that wealth equals freedom. You can't architect a wealth plan from the assembly line. Now, that's something that Rockefeller would have agreed with. Wealth requires less. Leverage and labor has none. So working all day means no leverage. You are the engine instead making money, that means using leverage, and instead of you being the engine, well, the engine is something else, like assets, systems, technology, other people's time, other people's money, and borrowing to inflation profit. Rockefeller believed and proved that leverage beats labor 100 to one. He's not discouraging work. In fact, it's just the wrong type of work, because he was one of the hardest working people alive. And really the bottom line here, with this quote, he who works all day has no time to make money, is that Rockefeller meant that if you spend your life doing tasks, you'll never rise high enough to own things that pay you for life. Earning a living is a different activity than building wealth, and once your mindset is shifted, actions follow, yep, actions develop into patterns, and those patterns become the new you. well as the last episode of the year on the show here, 52 weeks worth, I sure hope that I've helped you think, learn and grow your wealth, as have our guest contributors here early in the year, the father of Reaganomics was here, a man that frequently advised a president inside the White House. He told us how much he dislikes tariffs. Tariffs block free trade, and trade improves our lives. Major apartment investor, Ken McElroy, was here this year, and he predicted that the American home ownership rate will fall below 60% that would be major it's currently at 65 if the home ownership rate falls to 60% that would unleash millions of new renters into the market, and it has not been that low in decades, if ever you got a lot of mortgage insights with chailey Ridge, including learning how you can qualify for income property loans without a w2 job, without a pay stub or without tax returns by instead getting a DSCR loan. You'll recall this year that I discussed 50 year mortgages, and I did that before it even hit the news cycle, telling you that it could be coming and that it could be proposed. I explained why I like 50 year mortgages more than 30 year loans, but be aware it is not imminent that they're coming. Also this year, economist Richard Duncan and commentator Doug Casey discussed the Fed. Richard told us how the President is trying to totally restructure who serves on the Fed, trying to get low interest rate pushers in there. And then just last week, Doug and I discussed how fed decisions just keep hollowing out the middle class. A and E television star Todd drillette told us how to negotiate. I had four good discussions with our own investment coach, nuresh this year, more than usual, a pastor and I discussed a rare topic, what the Bible says about money. You learned how to use AI in your real estate investing and when not to. We had a few episodes about that. But above all the shows this year, they were about you, probably more than any other year that we've had here. I did more listener question episodes where I answered your questions as you wrote in, and I also had more listeners come right onto the show and tell me how this show has personally built their wealth. And of course, this year, I got to meet more of you in person when I served as a faculty member on the terrific real estate guys Investor Summit to see and I got to meet you personally for more than just a handshake. The event was set up so that chances are you had dinner with me as well. So rather than this show being a one way chat from me to you this year was more of a dialog between you and I and more two way communication. A lot of new topics are coming for next year, both me teaching and some great guests. If there's something on the show that you'd like to hear more of or less of, let us know. Write into us or use your voice to tell us either way you can do that. At get rich education.com/contact, let us know what you want to hear more of or less of. Do you like shorter term tactics like when and how to increase the rent? Or do you like mid range tactics like how to constantly do cash out refinances and get a tax free windfall from your properties every year. Or do you like more of the long term strategies like specifically how you profit from inflation? Let us know what you like again, at get rich education.com/contact, now, even if you're listening 10 years. Years from now, which I know you very well. May, I'm going to break down next year's home price appreciation forecast, but I'll do it in a way where you'll learn how to analyze a market for all time coming up. It's gre 2026, national home price appreciation forecast. Learn the future to the exact percent. First listen to this from Freedom family investments and Ridge lending group, because I'm a client of both myself and they can help you. I'm your host. Keith Weinhold   Keith Weinhold  10:29   you know, most people think they're playing it safe with their liquid money, but they're actually losing savings accounts and bonds don't keep up when true inflation eats six or 7% of your wealth. Every single year I invest my liquidity with FFI freedom family investments in their flagship program. Why fixed 10 to 12% returns have been predictable and paid quarterly. There's real world security backed by needs based real estate like affordable housing, Senior Living and health care. Ask about the freedom flagship program. When you speak to a freedom coach there, and that's just one part of their family of products, they've got workshops, webinars and seminars designed to educate you before you invest. Start with as little as 25k and finally, get your money working as hard as you do. Get started at Freedom, family, investments.com/gre, or send a text now it's 1-937-795-8989, yep, text their freedom coach, directly. Again, 1-937-795-8989,   Speaker 2  11:40   the same place where I get my own mortgage loans is where you can get yours. Ridge lending group and MLS, 42056, they provided our listeners with more loans than anyone because they specialize in income properties. They help you build a long term plan for growing your real estate empire with leverage. Start your prequel and even chat with President Caeli Ridge personally. While it's on your mind, start at Ridge lending group.com that's Ridge lending group.com   Robert Kiyosaki  12:14   this is our Rich Dad, Poor Dad. Author Robert Kiyosaki. Listen to get rich education with Keith Weinhold. And there is, I respect Kate. He's a very strong, smart, bright young man.   Keith Weinhold  12:35   Welcome back to get rich education. It's episode 586 the last show of the year. I'm your host. Keith Weinhold, I am proud to present to you in this segment of the show gre 2026, national home price appreciation forecast, where I use my insight and experience so that you'll learn the exact percent that national home prices will either appreciate or depreciate next year. It's the fifth consecutive year that we're doing this. I nailed the first three spot on and then this year happened. I'll get to reviewing my track record, total accountability. First understand something, real estate values have never crashed in your entire lifetime, even if you're 90 years old, to grab eyeballs, slack jawed, tick tock. Call them crash talk. Economists keep making awful predictions about a housing price crash, and none of them have been worse than one that published last month in Newsweek, which outlines a as it's called, correction worse than 2008 and says national home prices will fall 50% five zero, starting as soon as next year. That's absurd, and I can't believe that a respectable publication would platform a view from an analyst like that, and I'm not going to call out that Doomsayer analyst's name. That's not my style. I'm sure you can find it that crash is about as likely as one social media post changing your political affiliation later today. Look, doomsayers don't care about you. They make dire predictions because they care about them. It elevates their clicks, their followers and their name recognition, and they never hang around to follow up on that prediction, but it harms you, because you miss out on the equity gains, and that's the real damage. In fact, this particular analyst also called for this year to have the second largest home price decline since World War Two. Well, national home prices have only fallen twice in that time period. In fact, going further back. Back to the 1930s Great Depression. They've only fallen twice. Yes, that means home prices have risen every single year since the 1930s except for two periods, a small decline of less than 1% around 1990 and then, of course, the severe downturn from the housing bubble and great recession from 2007 to 2011 or 2012 that's where prices dropped in total, 25 to 26% from peak to trough. Now why do I say that that period around 2008 was not a housing price crash. Well, because it wasn't. Instead, it was a slow bleed. The definition of financial crash is a sudden, sharp and widespread drop in prices. That's the definition. Well that can happen in some other asset classes like stocks or Bitcoin or perhaps even precious metals, but not real estate. It is neither sudden nor sharp. The worst year, 2008 saw home prices drop 12% in that one year and some of the other years bracketing it, home prices fell three to 4% in each of those years. So then during this time period of price attrition, during the global financial crisis, each month, real estate values fell just a few tenths of 1% maybe half of 1% or even one full percent, not a crash, a slow bleed. This means that it took about five years for values to fall, a total of near 25% I mean, that makes it really clear that it's not a crash. And again, this period was about 2007 to 2012 don't get me wrong, it was bad. I was a real estate investor both before and during 2008 but to call it a crash is hyperbolic, and that is because words mean things. I think a lot of media consumers get so conditioned to mass media sensationalism that they've forgotten what a crash even means. At some point, it begins to bend our very lexicon back around 2007 I remember I frequently checked a website called implode meter. Yeah, that's the name of it. It tracks, failing banks. I looked the other day and implodemeter.com is still in existence, even though it's not nearly as spicy as it used to be during the GFC, because lending has been pretty stable for a long time, and loans are well and carefully underwritten. So home prices are unusually stable over time, because, in a sense, housing is not a normal market. It is slow, regulated, credit driven, and it's emotionally sticky, even though rental property is less emotional. Well, the values of one to four unit property are tied to primary residence values, and that's where the emotion exists. So if you put all those together, you get prices that creep upward most years and rarely fall at all. Nationally. The real estate market moves too gradually to be crash susceptible. It is the place for real wealth building values also are not going to double annually if you want to scroll for dopamine hits from the couch. Well, you can do that with a prediction market like call she or in crypto with altcoins, while your real estate keeps leveraging dollars in a stable way in the background. That's how you can think about it. All right, so we've established since the Great Depression, home values have fallen twice and once substantially. Well, right now, home prices are up about 2% year over year. Most places have appreciated, especially the more affordable markets. Not only has home price growth been slow, though, rent growth has been slow as well. Single Family rents are up 1% per totality. Apartment rents are down one to 2% per Zumper. But back to our focus today, forecasting national home prices. Everything we're discussing is nominal price change, meaning not inflation adjusted, and it's single family homes up to fourplexes. Well, as we use context to build up to the big reveal today, where I'll tell you the exact percent that home prices will rise or fall next year. Could 2008 happen again any time soon? Let's isolate that out. It's important to look at history rather than. Having some uninformed hunch in both periods with price attrition around 1990 and 2008 these two falls have some attributes in common. So let's look at that. What led to these rare falls in home prices, irresponsible lending, forced selling, a vacancy issue and overbuilding. All four of those factors were in place during those two periods now leading up to 1990 the irresponsible lending was on the commercial side. That was the savings and loan crisis, but it did trickle into the residential market, and then in 2008 it was on the residential side. But of all four of those factors, none of them are in place today. Zero borrowers are strongly underwritten because they've got those full documentation loans, and virtually no one is forced to sell in a fire sale. In fact, homeowners still have these record equity positions of about 300k fewer than 3% of homeowners have a negative equity position, and there is no vacancy issue. Because, in fact, we've been under building. We'll look at that. So for next year, no substantial price of drawdown is coming. None's expected. We can isolate that out. Since I was investing directly in real estate through 2008 I know what happened is that when people walked away from properties, they did so because the economy got rough, their variable rate mortgages rose, they couldn't make their payments, or they just had no motivation to make their payments because they were underwater and had zero protective equity. In a lot of cases, it's almost impossible for that to happen today, homeowners can make their payments, and they're motivated to do so because they have that erstwhile equity to protect, like I said last week, through the Census Bureau data and realtor.com we know a couple things. Four in 10 homeowners have no mortgage at all. They own their property free and clear. Among the group with mortgages, 70% of borrowers still have a mortgage rate locked in at under 5% and blending those together for you means that then 82% of borrowers either have no mortgage or they've got a rate under 5% this translates to really affordable payments, along with The protective equity, even if inflation heats up again, it still cannot touch a borrower's mortgage payment amount because it is fixed. As we're leading up to the big reveal of next year's number, we're about to look at affordability, supply, demand and the effect of mortgage rates on prices. Of course, that word affordability, that has been the most central word to home buying for a couple years now, affordability will improve in three main ways. If either home prices fall, mortgage rates fall, or wages rise, it takes at least one of those three things, the good news is that this year, wages have been rising faster than both stated inflation and home prices. Wages have been rising close to 4% that looks to continue at least into the early part of next year. Well that improved affordability allows home prices to move up, and it gives room for rents to move up as well. Now when it comes to mortgage rates, if you're new to listening to me, it will be groundbreaking for you to realize that today, mortgage rates are low, and increases to mortgage rates usually lead to increases in home prices, not decreases. If you're new here, both of those facts might leave you saying what I thought it was the opposite. How can that be? I won't spend much time on this because longtime listeners already know these two things, but they do go into the forecast the long term 30 year fixed rate mortgage averages 7.7% per Freddie Mac thirst, that set goes back to 1971 and rates are lower than that now, and mortgage rates have risen 1% or more seven different times since 1994 and home prices increased all Seven times right alongside those rising mortgage rates. In fact, when rates more than doubled in 2022 what happened? Home prices soared to their highest appreciation year in a long time. It reinforced this so, yes, way higher rates equaled way. Higher prices. It's not that one directly causes the other. This is correlation versus causation. It's because rate increases confirm that the economy is doing well. I have discussed that extensively in previous episodes, so mortgage rates actually don't have that much to do with home prices, and that's why it is hardly going into the forecast for next year. I'll tell you what trying to forecast mortgage rates to then use that to predict home prices, that is a fantastic way to waste your time. Now, 1x factor that could make that different for next year is that this President, he imposes his will to make rates low no matter what. So even if the economy is good, which typically leads to higher rates, wholesale push to make rates low, and that's an artificial phenomenon. Wouldn't that make home prices boom if we had a strong economy and low rates? The fact that affordability is still historically low today, though, we appear to be off the bottom. Affordability is still historically low today, that has less to do with mortgage rates than most people think, since, again, rates are low when they're in the low sixes, like they currently are. Instead, affordability is soured, because over the long term, decades, wages haven't kept up with true inflation. That's what's really going on with affordability and what everybody misses, and because affordability is still strained, home prices cannot rise a lot, say 10 or 12% next year. That can't happen on a national basis next year, now, a bill is advancing through Congress now to make housing more affordable. It's got bipartisan support relaxing zoning requirements in such a bill that could help build more homes, but if the government tries to help by making access to loans easier, that is going to lead to even higher prices and really will not help with affordability beyond the short term. In fact, just this month, the Fed has resumed QE quantitative easing. And that effectively means that it is ramping up the number of dollars being printed. And these are just more dollars in existence coming in to chase real estate and every other assets values higher we look at the employment picture. Although unemployment has been ticking up lately, it is still low at under 5% what about housing supply versus demand? And future supply versus demand? Well, this is basic econ and it will totally affect future prices. Actually visited the home of the father of economics, Adam Smith in Scotland this year, the man that nearly invented the supply demand concept starting with supply. I think anyone in real estate knows that generally, over six months of housing supply is too much. Under six months is too little. Six months is sort of that balanced point. What does that really mean? Well, months of supply is how long it would take to sell all the homes currently for sale if no new listings came on the market. All right, that's all that means. Well, currently, that level is 4.2 months that is low, and that puts some upward pressure on prices as well. Another way to think about it is with the active listing count of single family homes and condos. All this means is the number of homes currently for sale and available to buy right now. That's what active listing count means when you see that statistic out there? Well, one and a half to 2 million is the normal level of units needed to adequately house our growing population, for single family homes and condos. Well, that figure bottomed out in 2022 and it's only hovered around one or 1.1 million for a few months now, we are under supplied, and it takes a long time to build our way out of it. Now, apartment buildings are a different story. They are oversupplied, but again, today, we're here focused on the future price direction of one to four unit properties. So that's supply, not as tight as it was, but still on the tight side, and then demand. Where is demand coming from? It comes from us. There's more of us. As our population keeps growing, there is a lot of housing demand coming. Not only is there pent up demand from those trying to afford a home as soon as they can, but more broadly. Demographically, I will point back to that period where there was a surge of us births from 1990 to 2010 there were over 4 million births every single one of those years, births peaked in 2007 if you add 40 years to that, because 40 years is now the average age of the first time homebuyer. That's still a mind blowing figure to me, 40 years the average age of the first time homebuyer. You add that to 2007 that peak birth rate year, and this demand won't even peak until about 2047   Speaker 2  30:36   and this doesn't even include additions from immigration, demand, demand, demand, propping up prices for decades, but for next year, improved affordability, which is expected that boosts the demand for those that have the capacity to pay. Well, considering everything we've covered, I'm about to reveal the number for next year. But first, I mean, gosh, don't you wish everyone actually followed up on their past forecasts, like I'm about to I don't think I've ever seen a price crash predictor follow up, because they're always wrong. Well, what is the track record of get rich, education, home, price appreciation forecasts. It's the fifth straight year I'm doing this, and I always release the forecast in the final days of the year in anticipation of the coming year, just like you and I are doing together now. For 2022 I said that prices would rise nine to 10% the year ended, and they came in at 10% 2023 a lot of people said home prices would fall because they had just seen a terrific run up. I said a price fall would not happen, largely due to that jaw droppingly low supply that we had then. I said zero, there wouldn't be any change. They came in at exactly zero. There was no price change in 2023 for 2024 I forecast 4% they came in at exactly 4% this is all documented. You can go back and listen to those episodes. They're all near year end. So yes, three straight years, I nailed it to the exact percent. How about this year? Just before the year began? Do you remember what my forecast figure was from listening here about a year ago, it was 5% home price appreciation. The year is not over yet, and real estate statistics move pretty slowly. Figures lag, but we pretty much know where it's going to end up. And as we look at this same stat set that I consistently use, which is the NARS national median existing single family home price, it is 2.2% as of late in the year, and it's almost certainly going to end up at 2% appreciation. So I would call that a miss, probably not a terrible call, but far enough apart to call that a miss, 5% forecast versus 2% actual for this year. That's the track record. So before I reveal the number for next year, in the last four I've nailed three of them spot on, and why was appreciation less than I expected for this year? Well, a few reasons. One of them is that inflationary pressure from tariffs was postponed. That Tariff Schedule was changed more times than anyone could have possibly forecast, and affordability stayed stubbornly low too. And here we go for 2026 how much home price appreciation or depreciation do I expect? Well, I haven't said this in any of the previous forecasts, because it's the easiest thing to say, and I often avoid saying the easiest thing, but this is just what I see coming, and that is, I expect more of the same. It's the first time I've said more of the same, which is drumroll here, 2% home price appreciation for next year. No wild figure or hyperbolic material here, in order to attract attention that is my best target for the truth, I'm here to do my best to be accurate and help you make the most informed decision, 2% for next year. So a 500k property today should cost you about 10,000 more dollars next year, and as we know, with a figure like 2% which is less appreciation than the long run historic 5% or so, with this 2% appreciation on new purchases, you leverage that five to one with your 80% loan, and you get a 10% return on your down payment. And you add in the other four ways real estate pays to your 10% leverage appreciation and at historic norms, you can end up with a 29% total ROI. That's realistic. I outlined the math of that in an earlier episode this year when I discussed how real estate pays five ways in a slow market, there you have it, 2% forecast home price appreciation for next year. If you want the charts that support the forecast and more, there's a way for you to get a hold of that, and also the best real estate maps, stories and investment opportunities that you won't see in any headlines. They are all in my free weekly newsletter. The newsletter also gives you access to my free real estate pays five ways. Video, course, that is it. GRE letter.com Get it all at one easy place. Gre letter.com I look forward to talking to you in the new year. I'm Keith Weinhold, don't quit your daydrem   Speaker 3  36:06   nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC, exclusively.   Keith Weinhold  36:34   The preceding program was brought to you by your home for wealth building, GetRichEducation.com  

Is your sales strategy built around how buyers should behave—or how they actually behave? Imagine walking into a store and seeing a shirt for $50. Fine. Unremarkable. You might buy it, you might not. Now imagine seeing that same shirt with a tag that reads: $100 NOW $50. Suddenly, you're interested. You found a deal. You beat the system. You're a hero. Same price. Same shirt. Completely different emotional response. That psychological gap between logic and emotion cost JCPenney roughly $1 billion and offers one of the most important lessons in sales psychology you'll ever learn: people don't buy with logic—they buy with emotion and justify with logic later. The Fair and Square Disaster In 2012, JCPenney hired Ron Johnson as CEO. Johnson was a retail rock star, the architect behind Apple Store's legendary success. He walked into JCPenney and saw chaos: endless coupons, manufactured "original prices," and constant sales cycles. His solution? Kill it all. Johnson launched "Fair and Square"—a radically transparent pricing model. No games. No coupons. No inflated prices marked down. Just one everyday low price on everything. That $100 shirt marked down to $50? Now it was simply $50. Honest. Logical. Clean. The market's response was brutal. Within one year, sales dropped 25%. The company lost nearly $1 billion. Stock price went into freefall. Johnson was fired. What Johnson Got Wrong About Sales Psychology Johnson made a catastrophic assumption: he believed customers were rational economic actors who would reward transparency and honesty. He was dead wrong. For decades, JCPenney's customers had been playing a game. They clipped coupons, timed sales, scrutinized flyers, and planned shopping trips around promotions. The weekly coupon wasn't just a discount—it was a ritual. Their insider advantage, their badge of savvy shopping honor. Johnson stripped away their emotional satisfaction and replaced it with sterile efficiency. Without the "$100 now $50" comparison, the flat $50 price lost all psychological weight. No thrill. No victory. No story to share. Same price. Different feeling. The Sales Psychology Principle You're Ignoring Loss aversion is twice as powerful as gain motivation. Your prospects don't just want to gain something—they want to feel like they won, like they're in control, like they made a smart decision that will impress their boss. When you strip away their buying process, when you force them into your "more efficient" workflow without their input, they don't see the gain. They experience loss. You've taken away their control, their ritual, their power, their role as the hero. In sales, that feeling is deadly. Your Customers Have Rituals Too Think about your best accounts. What do they actually value? It's probably not your features or your ROI calculator. It's the rep they've worked with for years. It's the quarterly business review they rely on. It's the reporting cadence that makes them look good internally. It's the buying process that lets them feel competent and in control. That's their ritual. When you try to "streamline" their process, when you push them toward a different point of contact, when you change the reporting structure they trust—you're doing exactly what Ron Johnson did. You're selling logic when they're buying a feeling. Stop Leading With Features and Benefits Most salespeople lose deals before they even start because they lead with logical arguments: "Our platform reduces processing time by 40%." "We integrate with 200+ systems." "Our customer support response time is under 2 hours." All logical. All true. All useless if your buyer doesn't feel something first. Your prospect doesn't wake up excited about efficiency gains. They wake up stressed about looking good in front of their VP, avoiding mistakes, and maintaining control of their budget. Research is clear: emotional decisions get made first, then logic comes in to justify them. Your job isn't to build a logical case. Your job is to help your buyer feel like a hero, then give them the logical ammunition to defend that emotional decision internally. How to Apply This Starting Today Identify Their Rituals Watch how your customers actually operate. Do they need three stakeholders in every meeting? Do they always loop in procurement at a specific stage? Do they have a preferred communication cadence? Don't fight it. Work with it. Their process is their psychological anchor for stability. Frame the Win They Can Own Frame your solution so the customer feels in control and gets the credit. Instead of: "Our platform will solve your problem." Try: “This approach could help you demonstrate a 30% cost reduction in Q2—giving your team clear wins to share with leadership.” Make them the hero of their own story. Highlight Emotional Outcomes, Not Just Logical Ones Don't just talk about what your product does. Talk about how it makes them feel. "You'll have complete visibility so you're never caught off guard in executive meetings." "Your team will finally have the data they need to look proactive instead of reactive." "You'll be the person who solved the problem everyone else said was impossible." Guide, Don't Force Lead your prospects toward better outcomes without stripping away their sense of control. Instead of forcing a complete switch to your system, collaborate on how your solution enhances their existing trusted process. Make them feel like a collaborator, not a passenger. The Takeaway Ron Johnson wasn't wrong that consumers should prefer transparent, honest pricing. He wasn't wrong that the coupon game was exhausting and complicated. He was wrong about what people actually buy. They buy feelings. Control. Victory. Status. The story they tell themselves about being smart. Your prospects are no different. They're not buying your SaaS platform, your consulting services, or your enterprise solution. They're buying the feeling of being competent, in control, and successful. The difference between average salespeople and top performers isn't product knowledge or work ethic. It's understanding the sales psychology behind how buyers actually make decisions. When you appeal to emotion first and back it up with logic second, you stop losing deals to “no decision” and start winning consistently. Because at the end of the day, sales isn't about having the best product. It's about making your customer feel like they made the best decision. Ready to master buyer psychology and close more deals? Download the ACED Buyer Style Playbook and discover how to match your sales approach to the four core buyer personalities. Stop selling logic. Start selling the way your customers actually buy.

In this episode, Gene Hammett interviews AJ Cassata, founder of Revenue Boost, about AI-driven lead generation in B2B marketing. AJ emphasizes the collaborative use of AI in sales, warns against full outsourcing, and explains his "10-80-10 rule." He discusses the effectiveness of outbound strategies like cold emailing and LinkedIn messaging, stressing the importance of personalization and audience segmentation. AJ recommends tools like Clay.com for automating outreach and concludes with key factors for successful campaigns, urging listeners to embrace AI while maintaining human oversight and persistence. Episode Highlights & Time Stamps 1:15 The Power of AI in Sales 2:57 Challenges in B2B Sales 5:10 Email vs. LinkedIn Effectiveness 8:35 Standing Out on LinkedIn 11:24 Leveraging AI for Personalization 14:18 Common Mistakes in AI Outbound 17:13 The Future of AI in Outbound 20:33 Enhancing Sales with AI 21:57 Key Takeaways for CEOs AI in Modern Sales — Collaboration Over Automation Gene speaks with AJ Cassata, founder of Revenue Boost, about using AI in B2B outbound sales. AJ explains that AI should be treated as a collaborative partner rather than a replacement for human judgment. He cautions against fully outsourcing sales and marketing to AI due to its tendency to "hallucinate" or generate inaccuracies. AJ introduces his "10-80-10 rule," where humans control strategy and final review while AI handles execution at scale. Why Outbound Sales Still Works AJ breaks down why outbound sales, cold email, cold calling, and LinkedIn outreach remain a highly effective and cost-efficient lead generation channel. He emphasizes the importance of testing different approaches and targeting specific industries or companies to generate high-quality leads. The conversation compares email and LinkedIn outreach, noting LinkedIn's higher response rates but lower scalability versus email's broader reach and lower engagement. Personalization, Empathy, and Common Mistakes The discussion turns to practical outreach tactics, with AJ stressing the importance of deep personalization through prospect research and industry understanding. He advises focusing messaging on the prospect's needs rather than promoting services. AJ outlines common AI-powered outbound mistakes, including low outreach volume, generic messaging, and poor audience segmentation, reinforcing that tailored messaging is critical for resonance. Tools, Strategy, and Keys to Success AJ highlights tools like Clay.com that support AI-driven lead research and personalized outreach. He discusses AI's evolving role in sales, particularly for tasks like scheduling and qualification, while underscoring the continued need for human oversight. As the episode concludes, AJ shares five key drivers of outbound success: list quality, messaging, offer strength, outreach volume, and email deliverability. He encourages leaders to experiment, iterate, and remain patient when leveraging AI-powered outbound strategies to grow their sales pipeline. Key Takeaways AI is a force multiplier, not a replacement. AI delivers the best results when paired with human strategy, oversight, and decision-making rather than fully automating sales and marketing functions. Outbound sales remains a high-ROI growth channel. Cold email, cold calling, and LinkedIn outreach continue to produce quality leads at a lower cost compared to many inbound or paid marketing channels. Strategy should follow the 10-80-10 rule. CEOs should stay involved in setting direction and reviewing outcomes while leveraging AI for scalable execution in the middle. Personalization drives performance. Outreach that demonstrates understanding of a prospect's business and challenges consistently outperforms generic, AI-generated messaging. Volume and focus both matter. Effective outbound requires sufficient outreach volume paired with clear segmentation and targeted messaging to avoid diminishing returns. Technology enables scale, not shortcuts. Tools like AI-powered research and personalization platforms can accelerate outbound efforts, but poor inputs still lead to poor results. Human oversight reduces AI risk. AI can hallucinate or make incorrect assumptions, making review and refinement essential before deployment. Five factors determine outbound success. List quality, messaging clarity, offer strength, outreach volume, and email deliverability must all work together for consistent results. Iteration beats perfection. Sustainable outbound success comes from continuous testing, learning, and refinement rather than one-time campaign execution. Leadership mindset matters. CEOs who embrace AI experimentation while maintaining accountability and patience are better positioned to build predictable, scalable pipelines. Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at training.coreelevation.com to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance. Explore More: training.coreelevation.com Listen to the Full Episode: Growth Think Tank Podcast

This week, we are having an honest and heartfelt conversation about the sacrifices that come with building a life through real estate investing. We reflect on our individual financial journeys and the lifestyle changes we made early on—living below our means, rethinking spending habits, and strengthening our personal financial foundations before taking on larger investments. We share what it looked like during our DIY era, the risks we embraced as entrepreneurs, and the lessons we learned by building something from the ground up. While those seasons required hard choices, they also clarified our values and helped us align our lives with what truly mattered.We also talk about the rewards that come from those sacrifices and how intentional living has allowed us to create both financial freedom and personal fulfillment. We discuss the motivation that comes from milestones like receiving a first rent payment, the importance of community and surrounding ourselves with like-minded women, and why sacrifice doesn't have to mean a joyless life. Travel, self-care, and finding joy in small moments remain priorities for us, even as we continue to grow. Ultimately, this episode is a reminder that it's okay to quit, pivot, and try again—and that with patience, alignment, and support, real estate investing can lead to a life that feels purposeful, balanced, and deeply rewarding.  Resources:Simplify how you manage your rentals with TurboTenantGet in touch with Envy Investment GroupGrab our property management checklistMake sure your name is on the list to secure your spot in The WIIRE Community Leave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram

Jack Scoville, Price Futures Group, with perspective on what host Chip Flory called "a defensive day" in the grain markets. Chip talked with Chris Barron from AgView Solutions about working ad hoc payments into the 2025 farm financials and about looking for opportunities to cut expenses and to keep a thin, but positive, ROI in 2026. Cary Artac with a chart update.See omnystudio.com/listener for privacy information.

Get featured on the show by leaving us a Voice Mail: https://bit.ly/MIPVM How frontier firms rethink processes with AI, not bolt it on. Samuel Boulanger shares practical ways to drive Copilot adoption: educate, empower champions, and start from scratch to redesign workflows. He shows how agents and workflow automation unlock meaningful ROI, and why applied, hands‑on skill beats theory. Clear guidance for tech pros: use it everywhere, iterate fast, and let the people closest to the work surface the highest‑impact use cases. 

Your “source of truth” for customer acquisition isn't GA4. It's what people tell you when they sign up — and right now, that story is changing fast.In this episode, we unpack a simple but brutally effective tactic: adding a required “How did you hear about us?” field to your signup form — and using that data to understand where real discovery is happening. The surprise? More and more B2B customers are saying social media, even when analytics tools claim otherwise.But here's the deeper shift: organic social is hard to measure… unless you track the right trailing indicator. That indicator is branded search.You'll learn how to use Google Search Console to track brand-name impressions over time, why it's becoming the only KPI that matters for modern founder-led marketing, and how branded search creates a defensible moat competitors can't easily steal.If you're planning your marketing strategy for 2026, this is the measurement system you need.What You'll LearnWhy signup form attribution is often more reliable than your analytics dashboardsThe biggest B2B acquisition shift happening right now: from search → socialWhy organic social is nearly impossible to ROI… and how to measure it anywayThe “branded search” metric that acts as a trailing indicator for social discoveryWhy branded search is a marketing moat your competitors can't take from youHow to build a branded-search chart using Google Search Console in minutesThe exact prompt to pull branded impressions by query and track them over timeTimestamps00:00:00 - Customer Discovery Starts at Signup00:00:10 - The Shift: Search → Social00:00:31 - Why Organic Social Now Matters Most00:00:52 - The Measurement Problem (and the Fix)00:01:12 - Branded Search = Your Trailing Indicator00:01:33 - Why Branded Search Is a Moat00:01:54 - Where to Invest Time, Money, and Energy00:02:04 - The 2026 Strategy: Grow Brand Searches00:02:15 - How to Track Branded Search in GSC00:02:25 - Building the Branded Impressions Chart00:02:46 - Live Demo: Google Search Console Setup00:03:07 - Final ThoughtsKey Topics & Insights1. Signup Attribution Beats Analytics (Almost Every Time)One of the fastest ways to understand how customers actually found you is simple: add a required “How did you hear about us?” field in your signup form.Why it works:It captures customer intent in their wordsIt reveals channels analytics often misattributesIt shows the real discovery story (not the last-click story)And the punchline: it often contradicts what GA4 says.2. The B2B Discovery Shift: Search → SocialIf you've been paying attention to the data, something big is happening:People aren't discovering new software products through search anymore. They're discovering them on social — then Googling them afterward.This shift has accelerated over the past 12–18 months. Even in B2B, where trends typically lag behind DTC.What this means:SEO is no longer the first touchpointSocial is becoming the top-of-funnel discovery engineSearch is evolving into a validation channel3. Organic Social Has a Measurement ProblemThe hardest part about investing in organic social is that it's difficult to tie to ROI.Whether you're doing:Founder-led contentCreator sponsorshipsCommunity distributionOrganic growth loops…it doesn't fit neatly into traditional attribution.So instead of forcing bad ROI models, track the trailing indicator that proves social discovery is working.4. Branded Search Is the Trailing Indicator That MattersHere's the key idea:When someone discovers your product on social, they don't click your link. They Google your name.That branded search becomes the measurable proof:A discovery event happenedPeople care enough to look you upYour brand is entering the market's memoryThis is why branded search growth is one of the strongest indicators of momentum.If branded search is increasing month-over-month, your brand is winning.5. Branded Search Creates a Defensible MoatThis is where it becomes more than measurement — it becomes strategy.Branded search is difficult for competitors to steal. Once people are searching your name, you own that demand.The only way competitors can interfere:They bid on your brand in Google AdsThey try to outspend youOr they attempt to confuse the marketBut that's expensive, obvious, and usually temporary.So branded search is not only a KPI — it's defensibility.6. How to Track Branded Search in Google Search ConsoleThis is the tactical part.To track branded search over time, you want a chart that shows:Impressions over timeFor queries containing your brand nameCaptured in every format your audience might type itAnd this is surprisingly easy to pull from Google Search Console.7. The Exact Chart & Prompt to Build ItThe goal is to extract Search Console impressions where queries include your brand name.Example prompt:“Build a chart showing total impressions over time for queries containing ‘YOURBRAND'.”Then your job becomes simple:Increase branded impressions month-over-month through:social contentdistributioncreator partnershipspodcast mentionsrepeated brand exposureconsistent visibilityThis becomes the clearest signal that marketing is compounding.Action Steps (Do This Today)Add a required “How did you hear about us?” field on signupReview responses weekly (and compare against analytics)Use Google Search Console to track branded query impressionsCreate a monthly KPI: branded impressions growthUse branded search growth as the scoreboard for your organic social effortsSponsorToday's episode is brought to you by Graphed – an AI data analyst & BI platform.With Graphed you can:Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, AmplitudeBuild interactive dashboards just by chatting (no Looker Studio/Tableau learning curve)Use it as your ETL + data warehouse + BI layer in one placeAsk:“Build me a stacked bar chart of new users vs. all users over time from GA4”…and Graphed just builds it for you.

Start making $150k - $200k+ in your first year of medical sales. Stop chasing crowded "old school" roles like Orthopedics and Spine. The real money—and the life-saving innovation—is in Oncology and Specialty Pharma. Today, I reveal the exact blueprint to reinvent your career and break into the most lucrative sector of healthcare. Whether you're a nurse, a teacher, or stuck in a "middle-class mindset," this episode breaks down why your background doesn't matter. Only your preparation does.I share my personal journey from a non-profit minister making $70k to a high-level oncology rep, and explain why "casual advice" from friends will get you rejected. If you want to master the interview, crush your clinical knowledge, and build a 6-figure life, this is the masterclass you need.WHAT YOU WILL LEARN IN THIS EPISODE:- The "Gold Rush" Shift: Why you should ignore Orthopedics and focus entirely on Oncology, Diagnostics, and Genetic Testing.- The 3 Essential Mindset Shifts: How to move from "winging it" to becoming an obsessively prepared candidate.- Real Success Stories: How Kanika (immigrant to Dallas), Sydney (nurse), and others went from zero experience to $200k roles.- The "Ride-Along" Trap: Why you need a brutal coach, not a nice mentor.- The HEART Framework: The 5 character traits (Humility, Energy, Active Listening, Resilience, Trust) that hiring managers look for.- Confidence vs. Arrogance: How to show "grit" without sounding like a jerk.- Daily Habits of Top 1% Earners: The 5 AM club, the "20 LinkedIn adds" rule, and why your degree (MBA) has a lower ROI than coaching.- The Michael Jordan Rule: Why even the greatest of all time hired coaches for their specific weaknesses.TIMESTAMPS00:00 - Introduction: The Program Focus (Oncology vs. Orthopedics)01:34 - Dave's Story: Reinventing Career from Ministry to Medical Sales03:44 - Success Stories: How Nurses & Immigrants Got Hired (Kanika, Sydney)06:47 - Mindset Shift #1: Be Coachable (Why Friends Can't Help You)09:20 - Mastering Virtual Interviews (Lighting, Camera & Background)10:32 - Mindset Shift #2: Be Curious (Understanding Clinical Trials & FDA)12:32 - Salary Reality: Device Associate ($80k) vs. Oncology ($155k+)13:55 - Mindset Shift #3: Collaboration (Working with MSLs & Nurse Navigators)16:28 - Confidence vs. Arrogance (The "Grit" Trap)18:02 - The H.E.A.R.T. Framework (Humility, Energy, Listening, Resilience, Trust)19:00 - Daily Habits: 5 AM Wake-ups, LinkedIn Strategy & Handling Rejection20:00 - The"Middle Class Mindset" Trap: Why Degrees Have Low ROI22:25 - Using AI for Resumes Without Sounding Like a Robot25:55 - The "Why": Patient Outcomes & Life-Extending Impact29:35 - The 3 Questions You Must Ask Yourself31:01 - The Michael Jordan Analogy: Why Even the Best Hire Coaches.ABOUT MEDICAL SALES U: Medical Sales U is the premier training program for professionals looking to break into high-paying careers in Medical Device, Pharmaceutical, and Genetic Testing sales. We turn "outsiders" into top 1% candidates.CONNECT WITH US: Learn more about coaching and career support at medicalsalesu.com/#MedicalSales #OncologySales #CareerPivot #SalesCoaching #HighIncomeSkills #DaveSterrett #MedicalSalesYou #InterviewTips #SalesJobs #PharmaceuticalSales

Anthropic's Tobias Harrison Noonan shares the enterprise AI playbook: why coding leads to broader AI adoption, practical tips for getting started, and why you shouldn't wait for perfection.Topics Include:Tobias from Anthropic's Applied AI team discusses enterprise AI adoption trends and insights.Anthropic founded four years ago balancing AI safety mission with world's most intelligent models.Remarkable velocity: Claude 3.7 and Claude Code both shipped just in 2025 alone.Three-layer partnership: foundation models, enterprise capabilities, and end-user platforms like Claude Code.Anthropic leads in agentic coding for eighteen months, now number one enterprise AI market share.Claude Opus 4.5 launched last week, again tops software engineering benchmark for complex tasks.Claude Code enables thirty-hour autonomous coding sessions, ships features five times faster than before.Next frontier expands beyond coding into data-heavy knowledge work like financial and legal analysis.AI adoption maturity curve: employee workflows, internal processes, core products, then AI-native products.Thomson Reuters started with Claude Code for development team doing code modernization and refactoring.They expanded to Claude.ai for sales, marketing, and finance teams after seeing tangible ROI.Built Claude into core products including co-counsel legal platform and fraud prevention systems strategically.Today Thomson Reuters has eight different product lines powered by Claude across their portfolio.AWS partnership offers safe, secure, scalable deployment from POC to production in existing environments.Don't wait for perfection: AI today is dumbest it'll ever be, start prototyping now.Participants:Tobias Harrison-Noonan: Member of Technical Staff, AnthropicSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Internal communications is not about messages.It's about alignment.In this episode, Chris Willis talks with Keith Berman about how internal communications creates real business impact, even when attribution is messy. They unpack why alignment drives retention, productivity, and customer experience, how communicators act as the connective tissue of the business, and what leaders actually listen for when evaluating ROI.They also tackle AI. What it helps with. What it cannot replace. And why the hype cycle feels familiar to anyone who lived through the early 5G promises.For communicators who want to prove value, not volume.