Study and process of soliciting customers
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Has your organic reach dropped to historic lows recently? Are you looking for a way to regain visibility in an era dominated by AI algorithms? To discover how to navigate the shift to interest-based algorithms and build a resilient marketing strategy on Facebook, Instagram, and YouTube, I interview Sean Cannell and Mari Smith.Guests: Sean Cannell & Mari Smith | Show Notes: socialmediaexaminer.com/698Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, Arnold shares the cold, hard truth about motivation that surprises most people, and the data backs him up. With 80% of dieters regaining the weight and only 20% of exercisers still consistent after one year, it's clear that motivation alone isn't the answer.In this episode, Arnold explains "The Pump Club Way" after training with three app members who've achieved incredible transformations: Ben (down 180 lbs), Jeremi (down 50 lbs and shredded), and Danielle (in her best shape approaching 40). The common thread? None of them felt motivated every day. They just kept showing up.Also in this episode:The snacking trap that's quietly adding 200-300 invisible calories to your day—and the research-backed fix that actually satisfies hunger without derailing progress.Plus, new research on how repetitive negative thinking may accelerate cognitive decline, and simple techniques to interrupt the cycle and keep your brain sharp.Key takeaways:Why short-term programs have the highest dropout ratesThe two truths most people avoid that separate success from failureHow to make snacking work for you instead of against youEvidence-based ways to break cycles of worry and protect your mental sharpnessTired of fitness and nutrition plans that don't work? Sign up for The Pump Club app with the 7-day risk-free trial at thepump.app.If you'd like to join Arnold's Pump Club and receive his free daily newsletter, you can sign up with this link: https://arnoldspumpclub.com/Production and Marketing: https://penname.co/
Host Jaclyn Zukerman-Delory interviews Diego Andres about his journey from running an HVAC business at 20 to real estate and becoming director of marketing for Smart Boston. They discuss entrepreneurship, money management, mentorship, and the mindset shifts that fueled his growth. Diego shares candid stories from launching a business during the pandemic, mastering street interviews about money, choosing confidence over comfort, and practical takeaways for young founders and creators.
In this episode of the Nine Finger Chronicles, host Dan Johnson speaks with Nick Skinner, a farmland real estate broker from Iowa. They discuss Nick's journey in starting his own business, the dynamics of family life, and the challenges of parenting. The conversation shifts to the intricacies of managing high-end farms, the evolution of hunting culture, and the impact of non-resident landowners on local hunting opportunities. They also explore the financial aspects of buying land, the importance of marketing in land sales, and the future of land ownership in Iowa. Takeaways Nick Skinner started a farmland real estate brokerage with his brothers. Family dynamics play a significant role in business success. The hunting culture has evolved, impacting land values. Non-resident landowners are changing the landscape of local hunting. Marketing is crucial in selling high-end properties. Interest rates are a major factor in land price increases. Local farmers often have a strong relationship with landowners. Finding unmarketed properties can be a strategy for buyers. Understanding the financial implications of land ownership is essential. Building relationships can lead to better land acquisition opportunities. Learn more about your ad choices. Visit megaphone.fm/adchoices
What makes ordinary people do extraordinary things? In this episode of Remarkable People, bestselling author and historian Lynne Olson joins Guy Kawasaki to uncover the powerful story behind The Sisterhood of Ravensbrück—a true account of courage, solidarity, and resistance inside Hitler's largest concentration camp for women.Through her signature storytelling, Olson shares how a group of French women banded together to defy the Nazis and protect one another in the darkest of times—and why their legacy still speaks to us today.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the Nine Finger Chronicles, host Dan Johnson speaks with Nick Skinner, a farmland real estate broker from Iowa. They discuss Nick's journey in starting his own business, the dynamics of family life, and the challenges of parenting. The conversation shifts to the intricacies of managing high-end farms, the evolution of hunting culture, and the impact of non-resident landowners on local hunting opportunities. They also explore the financial aspects of buying land, the importance of marketing in land sales, and the future of land ownership in Iowa. Takeaways Nick Skinner started a farmland real estate brokerage with his brothers. Family dynamics play a significant role in business success. The hunting culture has evolved, impacting land values. Non-resident landowners are changing the landscape of local hunting. Marketing is crucial in selling high-end properties. Interest rates are a major factor in land price increases. Local farmers often have a strong relationship with landowners. Finding unmarketed properties can be a strategy for buyers. Understanding the financial implications of land ownership is essential. Building relationships can lead to better land acquisition opportunities. Learn more about your ad choices. Visit megaphone.fm/adchoices
If you're heading into the final days of the year feeling more exhausted than "hyped," this episode is for you.As we wrap up 2025, the pressure to reflect, goal-set, and "hit the ground running" can feel like just another weight to carry. I'll be honest - my brain and heart weren't ready for the traditional end-of-year checklist this time. So, I decided to ditch the preset questions for something slower and more real.This is meant to be a pause in the middle of a busy season. I want you to know that for the next 10 minutes, you don't owe anything to anyone. Whether you're in your car or hiding in the pantry for a quiet moment, let this be a safe space to breathe and acknowledge exactly where you are - not where you think you should be.In this episode, I share:Why I'm honoring my own deep-down exhaustion by skipping the typical year-end review.The reality of navigating the "ripple effects" of burnout and the heaviness of the world right now.My reflections on the big shift this year - not just the rebrand to For Real, but the realignment toward talking about the inner world behind our work.The one question I want you to sit with as we enter 2026.Let's Work Together:Book a 90-Minute Clarity CallToday's episode is brought to you by The Planner's Vault - your go-to resource for wedding pros who want to grow, connect, and thrive. If you're looking for expert education, a supportive community, and real-talk guidance to elevate your business, come join us inside The Vault. We'd love to have you!For Real on Social Media:Instagram: https://www.instagram.com/forrealwithmegan/Facebook: https://www.facebook.com/ForRealPodcastHosted by Megan Gillikin, For Real is presented by The Planner's Vault, and is produced by Walk West.
Do Business. Do Life. — The Financial Advisor Podcast — DBDL
What do you do when doing the right thing gets you fired?That's the question at the center of this conversation with Keith Leverentz. Keith started his career as a high school science teacher before being recruited into a captive financial firm. He quickly became the number one producer in the organization—but he was doing something most advisors weren't. He was putting clients first, even when it meant recommending solutions that were less profitable for the company.In 2012, that decision cost him everything. He lost his business, his clients, his niche, and spent a season wondering if he'd ever get back on his feet.Keith didn't just bounce back. He rebuilt—this time with intention. Today, he leads a 25-person firm that's on pace for more than $65M in new assets this year. He's done it by building a real team, integrating his entire family into the business, and putting purpose, generosity, and client outcomes at the center of everything.If you're a founder who's been knocked down—or you're carrying a weight that feels heavier than it should—Keith's story is a powerful reminder of what's possible on the other side.3 of the biggest insights from Keith Leverentz…#1.) The Cost of Doing What's Right (And Why It Paid Off Later)Keith was the #1 producer in his captive agency — until he refused to sell products that weren't in his clients' best interest. That decision got him fired. Keith explains the ethical dilemma that forced him out, the fear and isolation that followed, and how starting over with nothing eventually led to building a 25-person firm. If you've ever felt tension between growth and integrity, this part will hit close to home.#2.) Why Most Advisors Feel Overwhelmed (And How to Fix It)Keith explains why hiring an Executive Assistant dropped his stress by 40% — and why this role is one of the most overlooked leverage points in advisory firms. He also breaks down a hard truth about his own business: the org chart was “a mile wide and an inch deep.” This section is a masterclass on why founders become bottlenecks, how poor structure slows growth, and what it actually takes to scale beyond yourself.#3.) Why Undercharging Holds Advisors BackKeith shares how he realized he was undercharging — and why raising fees actually improved client outcomes instead of hurting relationships. You'll hear how expanding planning capabilities, trusting a bigger team, and clearly communicating value allowed him to move up-market with confidence. If you're worried about fee pressure, higher-net-worth clients, or whether you're “ready” for the next level, this section reframes the entire conversation.SHOW NOTEShttps://bradleyjohnson.com/148FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Send us a textThank you, Sabina Nawaz, for helping me find today's guest to finish up Season 6 on the Quarterback DadCast!So, what if the best leadership training happens at your dinner table? We sit down with Dane Groeneveld—dad of four, CEO of LEAD3R, and host of The Future of Teamwork—to explore how raising kids, facing anxiety head‑on, and choosing curiosity over control can transform both families and companies. From eight schools across Australian mining towns to a newborn and teens under one roof, Dane shares the practices that keep his home grounded and his teams energized.We dig into the messy middle: choosing therapy when a high‑achieving teen hits an anxious wall, stepping away from rugby to protect mental health, and having brave conversations about consent and sex without panic or shame. You'll hear why the “car ride home” is the most dangerous coaching moment, how IFS “parts” language reduces shame and opens learning, and why stoic patience beats heat‑of‑the‑moment reactions. Expect tangible tools: the “I love watching you play” reset, TED questions that unlock specifics, and permission‑based coaching that turns advice into collaboration.On the work front, Dane goes on offense against the myth of high performance at all costs. He lays out a model for healthy teams that still deliver results but no longer leave human wreckage behind. The three values guiding both his home and company—be human‑centered, be pioneering, and share in success—show up in simple, repeatable moves: assume positive intent, learn by building, and spread the win. We also trade stories about body language meltdowns on the golf course, 2 a.m. puppy chaos, and the quiet power of leaders who remove fear and instill confidence.If you're a parent, coach, or manager who wants stronger relationships and better outcomes without the burnout, this conversation is your playbook. Listen, share with a friend who needs a reframe on performance and parenting, and leave a quick review so more dads and leaders can find the show.Support the showPlease don't forget to leave us a review wherever you consume your podcasts! Please help us get more dads to listen weekly and become the ultimate leader of their homes!
What's one podcast genre that's successful for advertisers but is often overlooked?Find out in a creator spotlight episode of Media Roundtable: Special Edition.Dan Granger (CEO & Founder, Oxford Road) welcomes the co-hosts of the hit, faith-based podcast Girls Gone Bible, Angela Halili & Arielle Reitsma.They're talking: A Meteoric Rise, Brand Love, and Marketing with Faith. Let's dig in.“ There's no dollar amount that's worth doing anything that goes against our core mission.”– Angela Halili, (Co-Host, Girls Gone Bible)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Tu rêves de créer un produit qui tourne sans toi mais tu ne sais pas par où commencer ?Dans cet épisode, je te dévoile sans filtre comment j'ai construit une communauté payante qui me rapporte plus de 300K€ par an, sans pub et pour seulement 15 minutes d'animation par jour.Au programme de cet épisode :
What actually makes a brand break through and stay relevant long after the hype fades? I wanted to explore that question with someone who sees behind the scenes of real growth, not just what looks good online. In this episode, I sit down with Emily Hickey to talk about what performance marketing really means, why specificity matters more than volume, and how the smartest brands focus on what is already working instead of chasing every new idea. We get into product positioning, influencer strategy, why hero products matter, and how marketing decisions connect directly to identity and behavior. We also talk about fitness, discipline, GLP-1 medications, and why building a business often forces you to build yourself at the same time. Emily Hickey is the co-founder and CEO of Chief Detective, a performance marketing agency working with leading consumer brands across Meta, Google, and social platforms. She also advises companies like Goop and Weight Watchers, helping leadership teams think clearly about growth, positioning, and longevity. What We Discuss: (00:00) Why Most Brands Stall Even With Great Marketing (07:18) What It Actually Means To Be A Top Meta Agency (14:42) Why Product Strategy Matters More Than Ads (22:05) The Biggest Mistake Early Brands Make Online (30:11) How Influencer Marketing Really Drives Sales (38:47) Why Winners Win And How To Spot Them Early (47:26) How Fitness Builds Confidence Beyond The Gym (56:02) The Real Link Between Personal Growth And Business Success Thank you to our sponsors: Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen Find more from Jen: Website: www.jennifercohen.com Instagram: @therealjencohen Books: www.jennifercohen.com/books Speaking: www.jennifercohen.com/speaking-engagement Find more from Emily Hickey: Website: www.chiefdetective.com Instagram: @emilyhickey_official YouTube: Emily Hickey: Growth Series
On today's episode of The Kristian Harloff Show, we break down the latest Avengers: Doomsday marketing and ask the big question: Is this strategy actually going to work? From the new Steve Rogers–focused teaser to the first official poster that may be hinting at Doctor Doom, there's a lot to unpack about Marvel's approach heading into its next major event film. We also dive into the wider industry conversation, including Larry Ellison backing Paramount's bid for Warner Bros. Discovery and what that could mean for the future of the studio landscape. Plus, James Gunn addresses why Brainiac's casting was announced now and clears up rumors surrounding Matt Reeves and the use of Clayface—offering insight into how DC Studios is managing its shared universe and creative boundaries. Join Kristian and the panel as they analyze the marketing beats, studio strategy, and fan reactions shaping the future of Marvel and DC. SPONSORS: RUGIET: For a limited time only, head to https://www.Rugiet.com/KRISTIAN to get 15% off your order NUTRAFOL: Right now, Nutrafol is offering our listeners $10 off your first month's subscription plus free shipping when you go to https://www.Nutrafol.com and use promo code KRISTIAN. BUTCHER BOX: Our listeners can get free steak in every box for a year PLUS $20 off your first box when you go to https://www.ButcherBox.com/KRISTIAN 1-800 CONTACTS: Getting contacts doesn't have to be a hassle. Let One Eight Hundred Contacts get you the contact lenses you need right now. Order online at https://www.1800contacts.com or download the free 1-800 Contacts app today.
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Watch the YouTube version of this episode HEREAre you an attorney looking to learn some things from a seasoned attorney? In this episode of the Maximum Lawyer Podcast, Tyson chats with William Reid. who shares insights from his career fighting institutional “bullies,” the challenges and rewards of plaintiff-side practice, and the importance of work-life balance and being present as a parent. William shares some insights on the challenges of practicing criminal law. One challenge is leveling the playing field for those who don't have access to justice. This can lead to many people not getting the conclusions they deserve because they can't afford a lawyer who will fight for them. Many lawyers are only in it to make their money and not fight for their clients. For William and his colleagues, they work to ensure their clients are the main priority.William and Tyson talk about using AI in the legal space. William used AI when he has jury trials. He will read his opening or closing statements into the AI machine and it pops out some good snippets that he will use in court. AI tools can be used as time saving devices in an environment where time is not on your side. For William, trial prep time dropped significantly and this can give you more time to focus on other things.Listen in to learn more!2:25 Motivation for Fighting Giants in Law5:20 Challenges in Criminal Defense and Big Law8:09 AI's Impact on Legal Fees and Law Practice17:54 Practical Uses of AI in Legal Work27:21 Starting a Law Firm and Defining Success39:15 Building and Hiring a Great Legal Team48:26 Empowering Young Lawyers and Team Success Tune in to today's episode and checkout the full show notes here. Connect with William:Website Linkedin
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Revenge Of became the go-to nerd bodega by hosting free events and waiving pinball fees. Learn the strategy that drives organic sales without discounts. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Marketing can feel like a mystery sometimes… especially when you're trying to figure out what actually works versus what just burns time.This week, I'm resharing a conversation I had with Kim Box on The Motherhood Anthology Podcast where we talked about one of my favorite topics… marketing that actually moves the needle.We got into the difference between marketing tactics and marketing systems, how to balance consistency with creativity, and how to make your marketing feel more like flow and less like force. I also shared a new metaphor for planning your strategy that I call the marketing windmill… a simple framework for building a marketing plan that's balanced, sustainable, and actually enjoyable.And because I can't talk about marketing without bringing up AI, we also explored how photographers can use tools like Custom GPTs to create authentic content faster and easier.If you've been rethinking how to show up in your business and want your marketing to feel lighter, smarter, and a whole lot more sustainable, this one's for you.LINKS:Learn more about the Consistency Club and our AI powered blog builder.Follow along on Instagram: @thiscantbethathardResources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!
This conversation is a reminder that marketing does not have to feel chaotic to be effective. I joined Sam Brake Guia on his podcast Mics to Millions to unpack how I moved away from the "be everywhere" era and into a more intentional way of showing up. We talked about signature content, supporting content, and how to build a marketing strategy that works within real life constraints like limited time, energy, and attention. We also got into how I decide what actions are worth my effort, how I keep up with trends without spiraling, and the metrics I actually look at to know what's working. It's a practical, honest conversation about marketing with clarity instead of pressure. In this episode of the podcast, we talk about: What mindful marketing actually looks like in practice How to choose signature content that deserves your energy Why being everywhere leads to burnout for podcasters How to pick attraction strategies that feel easier Which metrics matter when measuring real progress …And More! Special thanks to: Sam Brake Guia, host of Mics to Millions Podcast Listen to the original episode here: https://podcasts.apple.com/us/podcast/using-mindful-marketing-to-boost-your-podcast-growth/id1725636457?i=1000702824377 Website: https://linktr.ee/sambguia Connect with Sam on social media: Personal Instagram: https://www.instagram.com/sambguia/ PodWritten: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/389
What does it take to market movies that shape culture—and to lead with integrity when the stakes are highest? In this Best Of Trailer Geeks & Teaser Gods episode, Corey Nathan revisits his powerful conversation with Dwight Caines, President of Domestic Marketing at Universal Pictures and one of the most respected voices in modern film marketing. One of our "best of's" since we brought this program back, this episode remains as relevant—and resonant—as ever. Dwight reflects on a career spanning Sony Pictures and Universal, working on iconic franchises including Spider-Man, James Bond, Oppenheimer, and The Super Mario Bros. Movie. But this conversation goes far beyond campaigns and box office numbers. Dwight opens up about leadership, mentorship, diversity and inclusion, the responsibility of storytellers, and what it means to be a steady presence in moments of industry—and societal—turbulence. It's a masterclass in how great marketing starts with understanding people. Whether you're a trailer creative, studio exec, marketer, or emerging storyteller, this episode is a reminder that how you lead matters just as much as what you ship. Key Takeaways Story Starts With Audience Dwight explains why every campaign begins with a deep understanding of who the movie is for—and what emotional response it needs to evoke to get audiences off the couch and into theaters. From Data to Instinct With roots in market research, Dwight shares how the best campaigns balance data with gut, and why "research be damned" can sometimes be the bravest—and smartest—call. Digital Before It Was Cool As an early digital pioneer at Sony, Dwight recounts building online communities around films like Spider-Man long before digital marketing was standard practice. Leadership in Crisis Dwight reflects on moments when the industry—and the country—felt unsteady, and why authenticity, calm, and moral clarity are essential leadership traits. Mentorship & Representation From teaching at Syracuse and UCLA to shaping DEI initiatives at Universal and the Academy, Dwight makes the case that representation isn't performative—it's foundational to better work and better culture. Notable Quotes "If you see me running for the emergency exit, then trouble's coming. Otherwise, take it as a good sign." "Marketing is about evoking emotion. If you don't know what you want people to feel, the campaign won't land." "If you see it, you can be it. I didn't see myself in front of the classroom—so I decided to become that person." "Diversity isn't invitation. It's allowing people to show up authentically and be heard." Connect Dwight Caines President, Domestic Marketing – Universal Pictures Mentor, Educator, Industry Leader Corey Nathan Host – Trailer Geeks & Teaser Gods @coreysnathan on all platforms About This Episode This episode is part of our Best Of Trailer Geeks & Teaser Gods series—encore conversations from across the show's history that remain timeless, insightful, and essential listening for anyone passionate about entertainment marketing. Our Sponsors Meza Wealth Management – mezawealth.com 24/96 Sound & Music Design – 2496soundandmusic.com The Golden Trailer Awards – goldentrailer.com Soundstripe – app.soundstripe.com Join the Community Like what you hear? Leave us a rating and review! Connect with Corey on all platforms @coreysnathan Subscribe for new episodes every week and keep up with the world's best trailer creatives!
The Gift of Simtheory: https://simtheory.ai---2025 Model Timeline: https://simulationtheory.ai/5fd0e964-4c41-4f9a-bbb3-2a398d8500f0It's the long-anticipated holiday special... except Mike and Kris forgot to prepare so it's just a normal episode.
Does marketing feel overwhelming? In today's episode, I'm replaying my guest episode with Brooke Jefferson on the Book More Photography Clients Podcast. We're diving into common marketing challenges for photographers and what's missing in your strategy. The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it's like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you're trying to find balance in this exciting place you're in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. Review the Show Notes:Get to know Sabrina (2:20) Sabrina's perspective on marketing (4:03)Explaining marketing to a five-year-old (6:44)Your marketing is missing the connection piece (8:13)You may be selling too often (13:35)Use storytelling to sell (16:34)Your offers need more lead-up time (20:34)Encouragement for all photographers (26:43)Connect with Brooke:Instagram: instagram.com/brookejanaephotoWebsite: brookejefferson.comPodcast: brookejefferson.com/podcastConnect with Sabrina:Instagram: instagram.com/sabrinagebhardtphotographyWebsite: sabrinagebhardt.com Hosted on Acast. See acast.com/privacy for more information.
Download the FREE Sales Call Roadmap: tiquehq.com/sales-call?utm_source=Podcast+Episode+148&utm_medium=Podcast+Shownotes&utm_campaign=Sales+Call+Success+RoadmapCruising has quietly changed, and this episode explains why more advisors should be paying attention. Luxury cruise expert Kemi Wells-Conrad, founder of Wells Luxury Travel, returns to share how small-ship and yacht-style cruising delivers the kind of bespoke, high-touch experience many travelers assume only exists on land. Kemi breaks down how to handle the “I hate cruising” objection, why luxury cruises often deliver better value than mass-market sailings, and how to confidently match the right cruise line to the right client. From better ports and longer stays to fewer crowds, elevated dining, and inclusive pricing, this episode shows why luxury cruising is becoming one of the smartest tools in an advisor's sales strategy. If you want clients stepping off the ship saying, “that was worth every penny,” press play!About Kemi Wells-Conrad:In 2014, Kemi joined the travel industry, working as the Director of Sales – Corporate and Leisure at North South Travel, where she oversaw the team, handled all strategic partnerships, sales and marketing for the agency. Six years later, at the start of 2021, Kemi decided to launch her own agency, Wells Luxury Travel, a boutique collective for advisors specializing in four key pillars: adventure, celebration, sustainability and wellness travel. Kemi is a proud member of the Travel + Leisure Advisory Board, is a featured A-Lister in their annual awards and sits on the advisory board for National Geographic Lindblad Expeditions. Kemi previously ran the Young Travel Professionals and then Millennials in Travel Vancouver chapter, as well as sitting on Virtuoso's Global Member Advisory Board for over 6 years. She has been quoted and featured in a variety of publications, including Travel + Leisure, Robb Report, CNBC and BRIDES. wellsluxurytravel.com@kemiwellsconrad @wellsluxurytravel Today we will cover:(02:20) How Kemi fell in love with cruising(08:15) Selling the value of luxury cruising to hesitant clients(14:25) Why luxury cruises offer better ports and longer stays(22:15) Advisor benefits of selling cruises(28:45) Marketing cruises to non-cruisers(33:00) Who's actually booking luxury and expedition cruises now(36:30) Hosted sailings and advisor education opportunitiesListen to Episode 120: The Real Cost of Running A Travel Business with Kemi Wells-ConradJOIN THE NICHE COMMUNITYVISIT THE TEMPLATE SHOPEXPLORE THE...
In this episode, Adam Stoker is joined by Yomand Brown, VP of Marketing, Sales, and Communications at the College Football Hall of Fame, to explore how major attractions and DMOs can work together to create seamless visitor experiences. From personalization and AI-driven guest engagement to event sales collaboration and preparing for mega-events like the College Football Playoff and FIFA, this conversation offers practical insights for destinations looking to maximize impact through partnership. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
Hoy no tenemos episodio nuevo pero si un recap de los cinco episodios ¡más escuchados del año! Te dejamos un clip de cada uno de ellos del número cinco al número uno. #5: 314. Así Me Ahorré un Dineral en mi Próximo Cumpleaños #4: 309. Vende Más: Consejos de Marketing para Impulsar tu Emprendimiento #3: 305. ¿Cómo Saber Si Estoy Ganando Bien? #2: 308. La Cifra de la Felicidad #1: 313. Dinero sin miedo: cómo cambiar tu chip mental
In this episode of Owned and Operated, John Wilson sits down with Sam Preston, CEO of Service Scalers, to break down one of the most overlooked (and misunderstood) marketing channels in home services: Nextdoor.They unpack why Nextdoor feels annoying—but works incredibly well when used the right way. From neighborhood recommendation posts to organic storytelling, this platform behaves less like Google Ads and more like a digital referral engine.John and Sam discuss why salesy ads and coupons usually flop, while real-world job photos, personal narratives, and community-driven content quietly generate high-intent leads. They also explore how small operators are winning big by treating Nextdoor like a mix of Google Business Profile + Facebook Groups, and why larger companies struggle to replicate that authenticity.The conversation covers the three ways to win on Nextdoor (ads, organic posting, and commenting), common mistakes contractors make, and how operators can turn technicians into content creators to scale neighborhood trust—without blowing up their marketing budget.If you're looking for more phone calls, higher close rates, and marketing that actually feels like referrals—this episode breaks down how to think about Nextdoor the right way.What You'll LearnWhy Nextdoor behaves more like referrals than traditional lead genThe three ways to market on Nextdoor (and which ones actually work)Why organic, narrative posts outperform coupons and adsHow small, local operators beat larger brands on trustThe role of social proof in neighborhood-driven platformsHow to turn field techs into authentic content creatorsThe biggest mistakes that get contractors ignored—or kicked offHost: John WilsonGuest: Sam Preston
Reach beats creative. That's the contrarian truth most marketers miss. A 2x better creative won't beat 100x greater reach. And yet brands keep choosing frequency over breadth, hyper-targeting over scale. This week, we're sharing a special recording from Brandweek. Angela is joined on-stage by Dale Harrison. Together, they dig into reach primacy: the idea that ongoing reach, not creative brilliance, drives share of market. They explore why brand recall at purchase matters more than top of mind awareness, how forgetting forces you into always on campaigns, and why light buyers fuel growth. Plus, learn how AI driven media buying slashes TV costs while expanding reach across linear and CTV. Topics covered: [01:00] Why reach is more powerful than creative effectiveness[03:00] Brand recall at purchase and the 95-5 rule[06:00] Reach as a rate, not a number[11:00] The danger of hyper-targeting on CTV[13:00] Why TV gets unfairly labeled as expensive[16:00] Using multiple measurement models to prove TV performance To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Watch: The Math Behind Smarter TV Advertising: https://www.marketingarchitects.com/blog/watch-the-math-behind-smarter-tv-advertisingDale Harrison's LinkedIn: https://www.linkedin.com/in/dalewharrison/Angela Voss' LinkedIn: https://www.linkedin.com/in/angelamvoss/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
We're closing out the year with a special episode with EFG Holding, and I'm joined today by the Group's Chief Finance & Operations Officer, Mohamed Abdel Khabir. Mohamed joined the investment bank in 2008 and took on the CFO role in 2016. Earlier this year, he took on the additional responsibility of Operations, which includes Marketing, Technology & Administration. Mohamed has been actively involved in EFG Holding's transformation from a MENA-based investment bank to its current avatar—a leading financial institution with a universal bank in Egypt and a leading investment bank in MENA. We'll be back in the New Year with a bit of a refresh, new episodes with some amazing guests from across the region. In the meantime, you can catch up on episodes you might have missed here: Chapters 0:00 Coming up... 2:54 EFG Holding's transformation 3:53 Regional strategy and global footprint 10:00 Lessons learnt from acquisitions 17:34 Leadership and fostering talent 23:04 Investor relations 25:51 ‘Resilience is not a choice' 29:21 The Lightning Round Learn more about your ad choices. Visit megaphone.fm/adchoices
The Efficient Advisor: Tactical Business Advice for Financial Planners
In this episode, Libby welcomes back Jeremy Keil to unpack how financial advisors can turn an intangible service into a clear, compelling, and repeatable client experience. Jeremy shares the evolution of his five-step Retirement Master Plan, how defining and naming a process transformed both his client outcomes and his business efficiency, and why creating a standardized framework is one of the most powerful growth levers advisors can implement. This conversation is rich with actionable insights, real-world scenarios, and practical guidance for building a more scalable practice.
Most people think short term rentals are just about listings, bookings, and hoping for great reviews. The truth is, the right strategy, structure, and management can completely change how that investment performs.I sat down with Jeffrey Lage, to talk about how STR owners can think smarter, operate better, and create real returns while protecting their time and sanity. We get into strategy, accountability, performance, and what separates a stressful side project from a real wealth building asset.Jeffrey leads Lage Real Estate Management, helping STR owners nationwide maximize ROI through professional systems, performance accountability, and investment strategy grounded in real world experience.What we talk about in this episode:• Why STR owners burn out• How great management improves profit and peace of mind• What most hosts overlook when trying to scale• The systems and accountability that actually matter• How Jeffrey built a nationwide STR management company• The importance of relationships, integrity, and long-term strategyThis episode is full of clarity, perspective, and real-world strategy for anyone running or thinking about running short term rentals.Connect with Jeffrey Lage:Linkedin: https://www.linkedin.com/in/jeffreylage/Instagram: https://www.instagram.com/jeffreylage/Facebook: https://www.facebook.com/jeffrey.lage/Connect with Stay Lage:Instagram: https://www.instagram.com/staylage/Website: https://staylage.com/Facebook: https://www.facebook.com/StayLageConnect with Builders of Authority:Website: https://buildauthority.comFREE Facebook Group: https://www.facebook.com/groups/7685392924809322BOA Mastermind: https://buildauthority.co/order-form-mastermindGoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney
Alex Smereczniak is a serial entrepreneur and the co founder and CEO of Franzy, a platform reshaping how entrepreneurs discover and acquire franchise businesses. Franzy was built to remove the opacity and friction that traditionally plague franchising, giving founders real clarity, tools, and support to make smarter decisions. Alex's work centers on enabling ownership and helping people bet on themselves with better information.Before Franzy, Alex co founded and served as CEO of 2ULaundry and LaundroLab, where he helped scale a venture backed laundry delivery company and its franchise arm from the ground up. His experience spans fundraising, growth, operations, and franchising, and he remains actively involved as a board member for both companies. He has lived the realities of scaling fast, hiring teams, navigating capital, and building systems that hold under pressure.In this episode, Alex breaks down what actually works when building businesses that scale and why entrepreneurship is more accessible than most people think when the right structure is in place. He shares lessons from multiple ventures, hard earned insights from the franchise world, and a clear perspective on how to create companies that drive both profit and impact. This is a grounded conversation with a founder who understands the full lifecycle of building and backing businesses.
In this episode, WGSN's CEO Carla Buzasi is joined by Head of Marketing, Events and Culture Forecasting Cassandra Napoli and VP of Content and Director of Beauty Clare Varga to discuss 2026's top trends. They delve into Beauty's secret ingredient tipping the scales, salmon sperm, plus digital privilege, the slow punk movement and the rise of unserious everything – exploring how these trends are shaping consumer behaviour and industries. Gain insights into digital detox, the impact of GLP-1 drugs across industries and the significance of guardian design in fashion.
Want to submit an episode topic request? Text 'em here!What if the problem you're praying God would remove is the very thing He's using to grow you?
SHOW NOTES:In this practical, high-energy episode, Matt Zaun talks with Sean Garner, StoryBrand–certified marketer and founder of Sean Garner Consulting, about cutting through today's 10,000-messages-a-day noise with a simple idea: clarity beats clever. They break down how to build messaging that wins attention, creates qualified demand, and turns “we do X” into “we solve your problem.”In this episode, they cover:✅ The StoryBrand core — 7 talking points that become your “verbal brand guidelines” for every email, website, and pitch.✅ Consistency that compounds — Be relentlessly consistent about the problem you solve, not the services you sell.✅ When prospects don't know their problem — Lead with the pain, then educate on your unique solution....and much more!BIO:Sean Garner is a StoryBrand–certified coach and founder of Sean Garner Consulting, a marketing agency for local service and professional brands that want to dominate their market, not just add a few leads. His team builds message-driven websites, funnels, SEO, and provides fractional CMO support.Matt Zaun is a strategic storytelling expert, keynote speaker, and author of The StoryBank. He helps leaders use story to build culture, strengthen sales, and speak with impact.
A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and David translate their extensive search experience to classify common mistakes into "movie themes" and share tips on how to recognize if you are directing or reading for a part in a disaster film. From "Play It Again, Sam," to "No, No, It's Really A CMO Role!" to "Death by Committee!" they describe the all-too-familiar plotlines and how to tear apart the hype from the facts. Hints: Look at the dashboard, listen to the questions and beware of the "Hands on the keyboard" role. Tune in to hear why companies should focus on outcomes versus qualifications and why you should always check your Zoom background. What are the five bad “movies” CEOs and boards keep remaking when they hire CMOs—and how do you avoid starring in one? Mike Linton sits down with ZRG Partners' Kate Bullis and David Wiser to unpack 2025's CMO market, why early-stage hiring should rebound, and how capital and IPO activity reset expectations from “profit at all costs” back to growth. They break down the most common failure modes—chasing a playbook, hiring an “orchestra,” titling a demand-gen job as “CMO,” forcing marketing to “stay in its lane,” and letting committees kill momentum—and the exact questions candidates and CEOs should ask to surface scope, KPIs, authority, and alignment.You'll hear red flags like “hands-on keyboard,” why the KPI dashboard effectively *is* the job description, and how cross-functional interviews reveal whether a CMO will be a strategist or an order taker. David and Kate close with urgency discipline for searches and a three-year business-back plan for defining the role.CMO Confidential, Mike Linton, ZRG Partners, Kate Bullis, David Wiser, CMO hiring, marketing leadership, executive search, CEO, board of directors, hiring mistakes, KPI dashboard, hands-on-keyboard, demand generation, brand vs performance, org design, stay in your lane, death by committee, playbook vs framework, 2025 job market, private equity, IPOs, marketing strategy, B2B marketing, growth vs profitability---Chapters00:00 – Welcome & show setup01:08 – Meet Kate Bullis & David Wiser (ZRG Partners)01:32 – 2025 CMO job market outlook02:56 – Where hiring rebounds first (startups vs. public)04:24 – From profitability snapback to growth focus05:35 – Theme 1: “Play it again, Sam” (playbook thinking)06:48 – Frameworks over playbooks: why “fetch” fails08:16 – KPIs as the real scope: the dashboard test10:08 – Theme 2: “I want the orchestra” (do-it-all CMO)12:44 – Red flag: “hands-on keyboard” and checkbox hiring14:19 – Theme 3: “No, really, it's a CMO role” (but it's demand gen)15:31 – B2B trap: title inflation and scope mismatch18:25 – Measure what matters: aligning title, work, and KPIs19:00 – Theme 4: “Stay in your lane” (the Yes Center)20:20 – Sales/product-driven constraints and influence22:00 – Theme 5: “Death by committee” (misalignment & vetoes)23:18 – Fixing alignment: who decides and how25:26 – Why bad movies still get made: urgency and drift27:54 – The other mistake: lack of urgency in searches28:43 – Funniest recruiting moments (Zoom era)30:21 – Practical advice: define the next 3 years, then the role31:29 – Wrap and where to listenSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ditch the beige and step into a world where bold color, real storytelling, and cultural pride take center stage. In this long-awaited episode, Michelle shares her design trend predictions for 2026, breaking down how you'll see them explode across pop culture, fashion, IRL gatherings, print, and beyond. Plus, gain insights on how to notice these trends all around you in the New Year! ------------------------ In today's episode, we cover the following: Trend #1: Star Spangled Spanglish and Vibrant Maxim Multiculturalism Trend #2: Medieval Romanesque Revival Trend #3: Community Curator & the Niche Retreat, aka the Fourth Space Trend #4: New Wave Entrepreneurship of The Unsexy Biz Dos and donts for branding in 2026 ---------------------- RESOURCES: Read the Design Trend Predictions 2026 blog Episode 231: Styled to Lead: The Intersection of Aesthetic and Authority Episode 201: Building a Global Brand with Shay Bacani Episode 234: Succession Planning and Branding with Lauren Goldstein Episode 235: Concierge Branding & Community Building with FRG Real Estate Episode 233: Why In-Person Client Meetings Matter Episode 229: Why Your Rebrand Deserves a Launch Party Episode 198: Marketing without Social Media Episode 202: Creating DIML & Case Study Content Step-by-Step Guide ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
As the year winds down, it's the perfect time to review your marketing. In this episode, we walk through how lawn care and landscaping businesses should assess their 2025 marketing efforts, evaluate ROI, and identify opportunities to improve heading into 2026. From websites and SEO to ads and offline marketing, we cover what to keep, what to cut, and what to refine for better results. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
What if your marketing didn't require constant posting or starting from scratch every week, and could take up a lot less time for a lot more payoff? In this episode, I'm joined by Jana Osofsky (also known as Jana O), marketing strategist for wellness practitioners and creator of the Blog First marketing ecosystem.We talk about writing content that meets people where they are, avoiding jargon that turns patients away, and using blogs as the foundation for everything from emails to social posts. Jana also explains how to use AI thoughtfully without losing your voice, why specificity matters more than niching down, and how to create marketing that feels spacious, aligned, and effective without burning out.What You'll Learn:How to turn one blog into a full month of marketing content.How to write in a way that attracts patients in a way that makes sense to them and you.How to use AI as a support tool–not your marketing strategist–to amplify your voice, leverage SEO and increase your credibility.Timestamps: 2:49 - Meet Jana Osofsky6:31 - Jana's business beginnings & entering her repurposing era11:24 - SEO, marketing, and your blog18:17 - How to write for your audience20:01 - Acupuncturist example: moving through buyer awareness25:47 - Do you really need to niche down?32:07 - Why topic selection goes first before creating content34:54 - How to use AI for your marketing content42:22 - Jana's definition of successMentioned in this episode:Eugene Schwartz's Book: breakthroughadvertisingbook.comConnect with Jana:Website: janaomedia.comFree Blog Training: janaomedia.com/free-blog-trainingMichelle's Retreat: michellegrasek.com/planning-retreat
Hewitt Tomlin is the co-founder of TeamBuildr and he currently oversees Sales, Marketing & Customer Success. Since 2012, TeamBuildr’s strength and conditioning software has led the industry, trusted by more than 5,000 programs in 30 countries and closing in on $10M in annual revenue as a fully bootstrapped company. Hewitt is also a former D1 starting quarterback and has a passion for the organization of strength training, team building and youth development as a legitimate and sustainable business and profession. Links: https://www.teambuildr.com Instagram: https://www.instagram.com/teambuildr LinkedIn – https://www.linkedin.com/company/teambuildr-llc/ Twitter/ X – https://x.com/teambuildr — Get your FREE eBook and Webinar at www.foreverclientformula.com The Principles of Performance is proud to be recognized by FeedSpot as one of the Top 30 Fitness Podcasts: https://podcast.feedspot.com/fitness_podcasts/ We have also been recognized as one of the Top 100 Strength Coach Podcasts on the web by MillionPodcasts: https://www.millionpodcasts.com/strength-coach-podcasts/
Exploding Kittens began as a jerry-rigged version of Russian Roulette — a deck of cards hastily modified with a Sharpie. But what happened next is one of the most improbable success stories in the creator economy: a $10,000 Kickstarter goal that ballooned into nearly $9 million, a community that rewrote the rules of crowdfunding, and a company that has now sold over 60 million card and board games.Co-founder Elan Lee shares the story behind Exploding Kittens — from dismantling his brother's toys as a kid, to helping design Halo, to walking away from Microsoft…twice. He reveals how burnout, curiosity, and an obsession with interactive storytelling set the stage for one of the most successful game launches of all time.This is a story about the genius behind good marketing, and how creative storytelling can build a cult-like audience — without spending millions.If you've ever wondered how a strange idea becomes a global phenomenon — this is that story.WHAT YOU'LL LEARN: How burnout can be a creative turning pointHow a Sharpie and a deck of cards can unlock breakthrough ideasThe storytelling strategy that powered one of Kickstarter's biggest launchesHow to treat your fans like collaborators, not just customersWhy marketing should feel like playUnit economics to die for: make it for $2, sell it for $20How to power through the threat of a one-hit-wonderTIMESTAMPS:00:08:30 — The physics teacher who changed Elan's life00:10:35 — How Elan touched up the floating door scene in Titanic00:13:03 — “You're the worst program manager I've ever seen” — and the pivot to game design00:15:33 — Meeting Spielberg, riffing on the movie AI, and inventing a new kind of storytelling00:21:42 — Promoting Halo 2 with payphones 00:31:35 — The Hawaii getaway that sparked Exploding Kittens00:42:12 — The Kickstarter launch: most backers on record00:48:42 — Suddenly a real company — 700,000 decks and a manufacturing crisis00:53:45 — Marketing genius: a kitty-cat vending machine that dispensed burritos and more01:00:58 — New games that bombed — the one-hit-wonder dread01:07:04 — Throw Throw Burrito, and the road to stability01:19:05 — Elan's 4-year-old daughter helps design new games01:30:31 — Small Business SpotlightHey—want to be a guest on HIBT?If you're building a business, why not get advice from some of the greatest entrepreneurs on Earth?Every Thursday on the HIBT Advice Line, a previous HIBT guest helps new entrepreneurs work through the challenges they're facing right now. Advice that's smart, actionable, and absolutely free.Just call 1-800-433-1298, leave a message, and you may soon get guidance from someone who started where you did, and went on to build something massive.So—give us a call.We can't wait to hear what you're working on.This episode was produced by Sam Paulson with music composed by Ramtin Arablouei. It was edited by Neva Grant with research help from Noor Gill. Our engineers were Maggie Luthar and Kwesi Lee.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dan Henry's journey into marketing began in extreme financial hardship, surviving on $500-a-week pizza delivery shifts. A brutal winter night with no heat became the turning point that forced him to reinvent his life. Determined to change his future, he became ruthless about acquiring high-leverage marketing skills that eventually helped him generate over $10 million in sales. In this episode, Dan reveals the online marketing secrets that turned him into a multi-million-dollar entrepreneur and breaks down how to build a powerful personal brand, attract attention, and convert audiences. In this episode, Hala and Dan will discuss: (00:00) Introduction (02:14) His Early Hustles and Marketing Origins (06:35) Building ‘Velocity Vehicles' for Business Growth (12:37) The Strategy Behind Powerful Personal Brands (24:49) Creating High-Converting Marketing Funnels (30:47) Optimizing Webinars for Massive Sales (35:50) Converting Cold Prospects Into Loyal Customers (40:47) Using Books as Brand-Building Marketing Tools (44:52) Creating Demand With Smart Offers Dan Henry is a digital marketing entrepreneur, founder of GetClients.com, and Wall Street Journal bestselling author of Digital Millionaire Secrets. He has built several high-revenue online businesses by teaching entrepreneurs how to craft compelling personal brands, structure high-converting presentations, and scale through automated marketing. Dan's content, storytelling, and sales frameworks have helped thousands of business owners generate millions. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Shopify - Start your $1/month trial at Shopify.com/profiting. Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money Resources Mentioned: Dan's Book, Digital Millionaire Secrets: bit.ly/DigitalMilli Extreme Ownership by Jocko Willink: /bit.ly/EOwnership The One Thing by Gary Keller: bit.ly/The-ONEThing The Subtle Art of Not Giving a F*ck by Mark Manson: bit.ly/-TSAONGAF Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Marketing Podcast
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
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