Podcasts about Marketing

The web is unhealthy, and AI agents are about to rewrite how we shop.In this episode, a16z General Partner Alex Rampell and Partner Justine Moore explore how AI agents will change commerce and the implications for Google's business model, affiliate marketing, online shopping, and more. Timecodes: 0:00 Introduction 0:12 The Role of AI Agents in Commerce1:28 Affiliate Marketing & Impulse Buys4:02 Observing Consumer Behavior & AI6:08 Dynamic Pricing & E-commerce Trends7:20 Online vs. Offline Shopping Behaviors10:09 The Challenge of Attribution in Commerce12:19 Aggregators, Brands, and Business Models15:24 Trend Cycles & Single SKU Retailers17:49 Google, Search, and the Freemium Model22:41 The Unhealthy Web & Commercialization26:04 Video Reviews & Trust in Commerce29:10 The Costco Model & Consumer Trust33:15 AI's Impact on Different Types of Purchases39:56 The Future: Specialized Shopping Agents40:16 Opportunities for New Durable Companies44:18 The Merchant Side: Infrastructure for AI Agents Resources: Read the article: http://a16z.com/ai-x-commerce/Find Alex on X: https://x.com/arampellFind Justine on X: https://x.com/venturetwins Stay Updated: If you enjoyed this episode, be sure to like, subscribe, and share with your friends!Find a16z on X: https://x.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zListen to the a16z Podcast on Spotify: https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYXListen to the a16z Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it take to build a brand that dominates the mind—and outlasts the competition? Positioning strategist Laura Ries has the answer.As the president of Ries & Ries and co-author of the classic 22 Immutable Laws of Branding, Laura has advised Fortune 500 companies around the world. In this conversation, she shares how growing up with her father, branding legend Al Ries, shaped her career, and how her new book The Strategic Enemy reveals why every great brand needs a rival.From Volvo and Tesla to Liquid Death and Dude Wipes, Laura dissects the successes and failures that prove one truth: brands don't win by being better, they win by being different.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Who doesn't remember the Chili's jingle—“I want my baby back, baby back, baby back…”? Or maybe you've seen the viral TikToks about Chili's Triple Dipper. Chili's is back in culture in a big way, and much of that credit goes to their Chief Marketing Officer, George Felix.George is one of today's most dynamic marketing leaders. He started his career at P&G—where, like me, he worked on the legendary Old Spice turnaround—before moving on to Yum! Brands with KFC and Pizza Hut. Three years ago, he took on Chili's, and the results have been remarkable. Under George's leadership, Chili's has gone from not even being a national advertiser to becoming Ad Age's Brand of the Year, with George himself named CMO of the Year.In this episode, George shares his playbook for turning brands around, the importance of listening to frontline team members, and how to make a heritage brand cool again. And yes—we even take a detour into Taylor Swift.This conversation was recorded in person at the Next Gen CMO Academy at Deloitte University.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you're an advisor who loves golf, here's the truth: the game teaches more about winning clients and building lasting trust than most people ever realize.That's exactly what I dive into with today's guest, Marisa Messana. She went from leading Clemson's women's golf team to the national championship, to competing as a professional golfer, to now coaching Fortune 100 companies, investment firms, and business owners.Through her work, Marisa helps in two ways:First, through her High Performance Training, where she equips people to perform like “corporate athletes.” This is the work that helps advisors shift from solopreneur to CEO, lead with more clarity, and create the space they need to actually grow.Second, with her Golf Experiences, she shows how to turn a round of golf into a trust-building, referral-generating opportunity. She blends fun on the course with growth-focused conversations off the course, creating the kind of experiences clients never forget.In this episode, Marisa shares how golf becomes more than a pastime, it's one of the best ways for advisors to build trust, win clients, and grow their business.4 of the biggest insights from Marisa Messana…1.) Winning On Paper, Falling Apart InsideAt Clemson, Marisa hit the pinnacle of success—leading her team to nationals and winning the Elite 90 Award. But behind the accolades, she was overwhelmed, burned out, and holding back tears. Her story exposes the danger of chasing external success without the systems and self-awareness to sustain it.2.) Self-Awareness Is What Separates Amateurs From ProsIn golf, pros track every stat after a round to find patterns and improve. Marisa realized she wasn't doing the same for her life. That's when she built her “mental gym,” a process of auditing habits, energy, and emotions. By tracking patterns and adjusting, she turned awareness into action—and that's what creates real, repeatable growth.3.) New Game, New Rules: Solopreneur to CEOMost advisors start as solopreneurs, where success depends on sheer hustle. But scaling a firm requires a different identity: leader, coach, CEO. Marisa shares how this shift mirrors her journey from athlete to business builder—and why so many advisors get stuck when they keep playing the old game by the old rules.4.) How to Host Golf Events That Drive ReferralsGolf is more than just a pastime for advisors—it's a powerful business tool. Marisa breaks down how to design unforgettable golf experiences that combine fun on the course with meaningful, growth-oriented discussions. By pairing the “golf component” (18 holes, a clinic, or even a simple range session) with a “growth component” (roundtable conversations, workshops, or keynotes), advisors can break down barriers, connect as equals, and build deep trust with prospects & clients.SHOW NOTEShttps://bradleyjohnson.com/134FREE GIFT + JOIN THE DBDL INSIDER CREWMarisa is offering a FREE 1:1 coaching call to the first 3 listeners who reach out with a specific business challenge they want to solve.Text “134” to 785-800-3235 and we'll share the details with the qualifiers. That will also make you a DBDL Insider with VIP access to future resources and exclusive content. *Message and data rates may apply. Reply STOP at any time to opt-out of receiving text messages.FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations.The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for.Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP09254797076See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's podcast, Abundance Community member Ashley and I explore the growth of her Tampa-based private practice, where she's managing 50 clients and feeling the strain of 32 weekly sessions. We talk through burnout, fee adjustments, and the impact of charging $80 per session in a high-cost area. Ashley shares her interest in refining her ADHD niche, especially with medication-resistant adults, and we discuss balancing strategy work with deeper emotional processing. We also look at ways to build referral networks, incorporate EMDR, and create a more sustainable, values-aligned practice. Sponsored by TherapyNotes®: Use promo code Abundant for 2 months free Links You'll Love: Is your practice full but you're miserable? Join our Fall 2025 Limitless Practice cohort: https://www.abundancepracticebuilding.com/lp  Grab our FREE tools to grow your practice—weekly worksheets, the Tasky Checklist, and more: www.abundancepracticebuilding.com/links Ready to fill your practice faster? Join the Abundance Party today and get 75% off your first month with promo code PODCAST: www.abundancepracticebuilding.com/abundanceparty Have a question for me about practice building? Submit it via our Ask Allison form, and I'll add it to the queue: https://www.abundancepracticebuilding.com/ask_allison Prefer video? This episode is also available to stream on our YouTube channel!

How To Kickstart Your Marketing After Summer Realize that as you vacuum the sand from your car from summer it's also time to buckle down and return to marketing! Welcome to a special five-minute mini marketing class where I share insights on revitalizing your marketing strategy as we transition from summer to fall. I discuss practical tips for setting quarterly goals, blocking dedicated time for content creation, and ensuring consistency in your marketing efforts. Tune in for actionable advice to kickstart your marketing and elevate your business this season! Tag me when you use these tips on Instagram or LinkedIn!In this quick bite-sized bonus solo episode you will learn: How to focus your energy to hit your goals for this quarter (not the next 5 years)!Time management tools - what to do with your calendar each week to ensure you accomplish tour marketing tasksHow to avoid leaving amazing content unfinished and what scheduling tools to use to maintain consistencyKim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast. FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“If you can see that your product is selling better with better sounds, and it gets better reviews Actually, I saw a car review that scored the car better just because the sounds were better. He didn't talk about how fast it could go, how fast it could brake or how many airbags, he talked about the user experience. A car today is a driving iPad on wheels. So, all these sounds here, I got so stressed from these beeps and boops, suddenly it was too close to the edge, or too close to that... sometimes there wasn't even a thing, and it just starts to, what was that? Was a fly running through the camera? What was it? So, I think it's so important that we also choose brands and products with our ears as well with our eyes, and also with our wallets.” – Karsten Kjems This episode's guest was raised in a musical home with a studio in the basement. He began drumming professionally at 23, and his passion for sound design and early use of digital audio tools like ProTracker on the Amiga shaped his approach to music and technology. While working at a branding agency, he noticed companies struggling to define their sonic identity, leading him to launch one of the first strategic audio branding agencies, Sonic Minds, in 2004. Today, he's a recognized expert in the field, frequently speaking and teaching about sound design.His name is Karsten Kjems, and you'll want to hear more about his perspective on brand sounds, why he believes audio branding to be so important, and what sets good and bad sound apart. If you're still on the fence about audio branding for your own company, or if you're struggling to explain why it's important to your clients, you should definitely check out this conversation. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - The Power of Sound in BrandingAs we start things off, Karsten shares his early memories of sound, and how growing up with ADHD in a musical family shaped his formative years. “I was brought up in a family where my father was a drummer,” Karsten recalls, “so I've always been around musicians and music and the first time I really discovered that I had this almost perfect pitch was when I went to music school.” He explains how a surprising discovery at a concert led to his career in marketing and audio branding, and the seismic shift that the streaming era – and particularly the rise of YouTube – represented for the industry. “Suddenly brands and companies need to communicate in these spheres,” he tells us. “How did they do that? How did they choose music? How should they buy music? So it's a whole new game, from only being on TV and radio to being on all the time, to keep… producing content all the time.”(0:12:18) - Designing Meaningful Audio Branding ExperiencesOur conversation turns to UX and branding through sound design, and Karsten points out how ubiquitous sound interfaces have become these days. “A headset, a modern headset, for whatever company, it can have up to around 15 different sounds,” he...

What does it take to sell millions of mattresses and furniture pieces while reinventing how big brands market online? Nik sits down with Jared Brody, the marketing leader driving explosive growth at Resident and Ashley Home. Jared traces his path from old-school direct marketing to managing massive ad budgets and leading a team that thrives on data, creativity, and speed. He shares how he created an in-house agency for Ashley and improved media spending. Jared also breaks down how his team links online ads to real store sales and gets ready for big events like Black Friday. And, how does he leverage AI? Turns out, you can use it to parse predictions and for creative generation.  Whether you're new to DTC or a seasoned pro, this episode is for YOU.  AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale. ⁠⁠⁠⁠⁠⁠⁠⁠AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

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Virginia Muzquiz (aka The Referral Diva) shares about the referral myth, why traditional networking doesn't work and what to do instead. Learn more and reach out to her at https://www.linkedin.com/in/virginiamuzquiz/ For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

In this episode of the Redefine Business Podcast, I'm breaking down my ultimate tech tool: Canva! From social media graphics and audiograms to workbooks, client mockups, presentations, Pinterest pins, and even merch designs—Canva has become my all-in-one creative studio. I share how I use Canva to systemize, brand, and scale my business, plus tips for creating templates, batch designing, and making your visuals work harder for you. Whether you're designing for yourself, your clients, or your business campaigns, this episode will show you just how powerful Canva can be beyond Instagram quotes. Check out Canva and see how it can level up your business! Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group  Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/canva-breaking-down-my-tech-stack  

Enterprise brands face a critical resource allocation decision between content development and link acquisition strategies. Daniel Horowitz, SEO leader at Informatica, shares insights from managing search strategy at a global data management company serving Fortune 500 clients. The discussion covers topical authority requirements across emerging search platforms including AI mode, synthetic queries, and alternative search engines beyond traditional Google results. Horowitz outlines strategic frameworks for omnipresence marketing and adapting content distribution to evolving user search behaviors in an AI-driven landscape.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Explore the power of emotional connections in both B2C and B2B settings. Marketing maestro Bruce Turkel, author of "All About Them," joins Mark to unravel the often-misunderstood art of emotional sales messaging. Forget what you know about facts and figures; Bruce takes us on a journey into the heart of people-to-people interactions that truly drive successful sales.  In an era where consumers can buy anything at the click of a button, Bruce urges salespeople to focus on what buyers truly want. Imagine your sales strategy as a musical performance, where creativity and emotional engagement are your instruments. Bruce shares how tapping into your unique talents can set you apart from the competition. 

Kate Williams is the CEO of 1% for the Planet, the global nonprofit that has turned a simple idea into a worldwide force for good: businesses committing 1% of their annual revenue to environmental causes. If you've ever spotted that little 1% for the Planet logo on a favorite brand, you've seen Kate's work in action– under her leadership, the organization has grown to more than 4,400 members across more than 110 countries, certifying nearly a billion dollars in giving to date. Kate's path to this work is anything but conventional, though looking back, it all makes perfect sense. A NOLS course at age 18 opened up new horizons for Kate and gave her a crash course in leadership, responsibility, and the joy of working hard alongside passionate people with a shared purpose. That experience led her into experiential education, then to leading the Northern Forest Canoe Trail, and eventually to 1% for the Planet. Along the way, she's stayed grounded in service and humility, and she has a knack for seeing challenges as opportunities to grow. In this conversation, Kate and I dig into her personal journey and the philosophy that drives her leadership. We talk about the growth of 1% for the Planet, the credibility it brings to a crowded sustainability space, and why she believes real leadership is built in “small, consistent, humble moments.” We also get into her outdoor roots, her parents' influence, the importance of curiosity, and her belief that no matter where you are in life, “the journey continues.” It's a wide-ranging, generous conversation with someone who's helping to reshape how businesses and individuals show up for the planet. Enjoy! --- Kate Williams 1% for the Planet Full episode notes and links: https://mountainandprairie.com/kate-williams/ --- TOPICS DISCUSSED: 2:00 - Intro, sharing NOLS love 5:11 - How NOLS shaped Kate as a leader 9:49 - Rescue in the wilderness 14:28 - Back to real life 19:01 - Post-college plan 21:06 - The black abyss 23:03 - Why business school? 27:04 - Northern Forest Canoe Trail 32:39 - Path to 1% for the Planet 37:21 - Person of action 39:47 - 1%'s impact 42:19 - Acceleration 45:46 - Marketing impacts 48:17 - Nonprofits and businesses 51:22 - 1% + The Conservation Alliance 54:21 - Leaders Kate admires 59:01 - Book recs 1:03:24 - Parting words --- ABOUT MOUNTAIN & PRAIRIE: Mountain & Prairie - All Episodes Mountain & Prairie Shop Mountain & Prairie on Instagram Upcoming Events About Ed Roberson Support Mountain & Prairie Leave a Review on Apple Podcasts

Get a FREE Posing eBook from The Portrait System here: https://the-portrait-system.lpages.co/podcast-pose-funnel/Today, on The Portrait System Podcast, host, educator and photographer Nikki Closser interviews Abygail and Juan Padilla. Abygail and Juan have achieved amazing success shooting quinceneaneras with an average sale of $4500. Listen in as they tell us all about how they run, shoot and market their thriving business. Don't miss out on today's interview!PODCAST LISTENER SPECIAL!! If you want to get started with the Portrait System, get a special discount using code “POD7” to get one month access for just $7 here https://theportraitsystem.com/pricing/IG https://www.instagram.com/theportraitsystem/YouTube https://www.youtube.com/c/theportraitsystemSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Watch the YouTube version of this episode HEREAre you a law firm owner looking for advice on filing taxes? In this episode of the Maximum Lawyer Podcast, Jacqueline and Adam Williams, co-founders of Pennywise Tax Strategies, share their journey from traditional tax roles to building a firm focused on proactive, year-round tax planning for small businesses and law firms. Proactive tax planning for small businesses is so important and needs to be prioritized. Many small business owners react to their numbers and don't think ahead when it comes to taxes. Because of this, businesses are in a bad situation due to not knowing how to make the most of their money, where the money is going or how to proactively plan ahead. Jacqueline and Adam work to ensure small businesses are not left behind and succeed during this stressful time.Jacqueline and Adam speak to the errors small businesses make during tax season. One of the biggest issues is a lack of communication between the tax preparer and the business owner. Most times, business owners hand accountants everything and call it a day. Sometimes, the business owner doesn't want to fill out the questionnaire, which means the dots are not connected. Big things can be missed, which can lead to issues after filing. Transparency between both parties is extremely important.Listen in to learn more!03:21 Gap in Small Business Tax Planning 05:19 Trusted Advisor Model vs. Traditional Accounting 06:08 Proactive Tax Planning in Practice07:34 Monthly Client Check-ins and Accountability08:16 Common Mistakes by Law Firm Owners 09:36 Avoiding Numbers and Year-Round Tax Season 11:27 Regular Tax Planning Activities12:23 Understanding and Tracking Tax Liability Tune in to today's episode and checkout the full show notes here. Connect with Adam and Jackie:Website FacebookLinkedin  Instagram Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Our last blitz of the summer gave us challenges that tested both us and our systems in the diversity of California. Despite changes in logistics and solving extremely rare cases with our customers, we ended with great results and new insights to carry over in our next blitzes.CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE

Tique Chandler shares strategies that kept her honey business growing during maternity leave—from email automation to strategic delegation. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

When someone asked, “Which marketing activity actually moves the needle?” we knew we had to talk about it. Because the answer isn't what you think. In this episode, Susan and Melissa (Inner Circle coach and owner of Bike Pretty)  unpack why your store needs multiple touchpoints—and how to simplify without sacrificing growth. What You'll Learn: ✔️ Why customers rarely buy after just one click ✔️ The truth behind “this isn't working” ✔️ How to use your Shopify conversion paths to find what's really bringing in sales ✔️ The easiest way to keep showing up (without reinventing the wheel) ✔️ What to repeat—and what to fix—when sales are slow   RELATED LINKS: Should You Hire Someone to Make Your Reels? https://thesocialsalesgirls.com/should-you-hire-someone-to-make-your-reels-episode-277/ The ‘Marketing First' Strategy That Grew This Business to 4.6M Views https://thesocialsalesgirls.com/the-marketing-first-strategy-that-grew-this-business-to-4-6m-views-episode-257/ What happens when you put Marketing First https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/ The Stress Free Content Plan That Built A Huge Audience:  https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/

In today's episode, I'm sharing some big behind-the-scenes updates in my business and life. You'll hear about the shifts we're making as a company, my ongoing battle with social media (and the tool that's finally helping me set real boundaries), plus a special story that took me back to the very coffee shop where I started my business eight years ago. This one's part inspiration, part strategy, and part reminder that success doesn't always come from force. Sometimes the real growth happens when you lean into flow.

In this THINK Business Mini Business Course, Jon Dowskin and James Harenchar, CEO, Response Marketing Group discuss how to leverage your current resources to build your marketing. Get valuable, expert insight you can put into practice today! Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with James Harenchar: Website: www.rmg-usa.com X: https://www.twitter.com/RMG_USA_VA LinkedIn: https://www.linkedin.com/in/jharenchar/ Facebook: https://www.facebook.com/rmgusallc *E – explicit language may be used in this podcast.

Is your Instagram profile really working for you—or is it just…there?This week, I'm breaking down the five Instagram fixes every brick-and-mortar business owner needs to boost visibility, attract local clients, and actually get results from social media.You'll learn:✅ The who, what, where, and how of a powerful bio ✅ The SEO trick most business owners skip in their Instagram profiles ✅ Why niching your services isn't limiting—it's magnetic ✅ How to make it brain-dead simple for people to work with you ✅ Why hashtags are a mustIf you've been posting but not seeing results, this episode will show you how to optimize what you already have—without creating more work. Meet me live at the Women's Business Bridge River Cruise (Sept 24).Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

Paul and Charlie talk about the quarterback play from Sunday's win over Jacksonville. They look at how protection let Joe Burrow down and plays that stood out along the way. In Coach's Corner presented by R&A Marketing, offensive coordinator Dan Pitcher talks about the play that got Burrow hurt and his favorite throw from Browning's game-winning drive.YouTube: https://youtu.be/-Z3T3TDTVzESee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

People get caught between what they truly believe and how they're inclined to act. This includes you, and it includes the people with whom you network. Understand this as you deal with others and give to others. We're all only human, after all. For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

Can you make this world a better place through your marketing strategy? In today's episode, I'm sharing a heart-to-heart about the impact of marketing messaging on our nervous systems. I'm diving into how the language you use can change how your audience feels, plus examples to create more ease and safety. Review full show notes and resources at mollycahill.com/podcastConnect with Molly:Holistic Marketing Hub holisticmarketinghub.com/enrollInstagram: instagram.com/mollyacahill

✨ Marisa Lauro, Global Music Marketing Executive & Founder of High Note Creative☁️ Advice for breaking into music and entertainment marketing☁️ What it's like leading Marketing campaigns for artists like Justin Bieber, Shawn Mendes, Rihanna and more☁️ Career insights from 18 years at a major record label☁️ Navigating leadership challenges early in your careerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Mark Your Calendars for TIQUE'S BIRTHDAY SALE! Sept. 22nd-26th | Get 15% Off! Boutique hotels may look effortless on the outside, but behind the scenes they run on strategy, teamwork, and a relentless eye for detail. In this episode, Jennifer chats with Candace Berger, Director of Marketing at Wild Door, who represents two of the industry's remarkable hidden gems: Maison Hudson in New York and Maison Vi Laroi in Paris. Candace pulls back the curtain on what it truly takes to wow guests: from personalizing every stay and safeguarding client confidentiality to the nonstop hustle most people never see. You'll learn why crystal-clear communication between advisors and hoteliers matters, how honesty sets the tone for unforgettable experiences, and why heartfelt service always beats cookie-cutter luxury. If you've ever wanted an insider's look at how hotels craft stays that turn into stories, this episode has the secrets! About Candice Berger: Candice, a Taurus from the French Riviera, is based in Cannes and has spent the past 20 years in luxury hospitality crafting experiences where the smallest detail creates the biggest memory. Guided by her motto, “good is never enough,” she brings both passion and precision to everything she does. A proud mother to her two-and-a-half-year-old son, Andreas, and caretaker of a 14-year-old pug who still rules the house, Candice thrives on obsessing over details, thinking outside the box, and transforming stays into stories that guests take home. Today, she shares how teamwork and a creative mindset shape truly unforgettable moments. Today we will cover: (02:15) Candace's journey Into luxury hospitality (06:10) The dynamic world of boutique hotels and luxury travel (08:40) Personalizing guest experiences for lasting memories (13:55) Why travel advisors are essential partners for hoteliers (21:45) Redefining VIP service: treating every guest like a VIP (25:50) Creative approaches to tailored guest stays (32:55) The hidden labor and “good war” behind flawless hospitality (37:50) Service recovery: turning challenges into loyalty-building moments (43:45) Post-stay connections and guest reflections Download the Sales Call Quide: http://tiquehq.com/sales-call?utm_source=Podcast+Episode+148&utm_medium=Podcast+Episode+148&utm_campaign=Sales+Call+Scripts JOIN THE NICHE COMMUNITY VISIT THE TEMPLATE SHOP EXPLORE THE PROGRAMS FOLLOW ALONG ON INSTAGRAM @TiqueHQ Thanks to Our Tique Talks Sponsors: Moxie & Fourth - Grab The DIY Demo Bundle HERE!

Why Is My Competitor SEO Outranking Me? Marketing Real Talk with Favour Obasi-Ike (Glossary)| Get exclusive SEO newsletters in your inbox.

Tired of feeling like no one sees your work? In this episode, Carina Gardner reveals the three essential marketing layers every creative needs to get noticed, build an audience, and turn followers into customers. Simple, actionable steps to make sure you're no longer invisible in your industry.Learn more about Carina at www.carinagardner.com.

Great marketing isn't just strategy, it's intuition, timing, and a deep understanding of human behavior. That's the beauty of Eternal Sunshine of the Spotless Mind, a movie about erasing your memories. In this episode, we're breaking down its lessons with the help of special guest Noha Rizk, Chief Marketing Officer at Incorta. Together, we explore what B2B marketers can learn from putting human emotion at the center of their work, trusting intuition alongside data, and embracing mistakes as the path to growth.About our guest, Noha RizkNoha Rizk is the Chief Marketing Officer at Incorta. With deep expertise in Marketing, brand management, integrated channel management, product leadership, P&L accountability, and change management, across various industries and launching and leading partnerships, marketing and product in over 50 countries, Noha brings extensive experience and insights into how to execute for brand loyalty, growth and sustainable share of the market. Prior to Incorta, Noha led marketing for Meta AI, launching Llama, and leading other open source projects like PyTorch. She pioneered online banking for Amex and Citi, online booking and revenue optimisations and integrated channel strategies in the hotel industry with Starwood and Marriott, led partnerships and loyalty in emerging markets, launched NGO and Gov projects with US state department, launched and spun off two of her own successful businesses and helped organise PayPals enterprise, Platforms and Developer product offerings and streamline their GTM strategies.Noha loves to solve big problems and create groundbreaking products and services that inspire customers and business partners. She focuses on delivering insights and metrics driven outcomes, collaborating with cross-functional teams, and coming up with innovative solutions. She especially enjoys building and developing strong, resilient, and nimble teams that can adapt to changing market needs and customer expectations.Noha is an avid reader, developing painter and pianist, proud mother and animal lover with a passion for helping the private sector thrive in emerging markets.What B2B Companies Can Learn From Eternal Sunshine of the Spotless Mind:Lead with human emotion. Great marketing isn't about features, it's about people. Even in B2B, you're dealing with human psyches, behaviors, and emotions—not faceless corporations. Noha explains, “Even as B2B marketers… you're dealing with individuals. You're dealing with the human psyche, you're dealing with the buying behavior… ultimately that is the objective. The objective is to maintain a relationship with your customers.” The lesson? Build messaging that connects on a human level first, because behind every buying decision is a person making sense of their own emotions.Balance data with intuition. Metrics matter, but numbers can't capture everything. Noha argues that some of the best insights come from being present, listening, and noticing what the data can't show. “Some things can't be measured…A big chunk of marketing has to be intuitive. It's not always purely scientific.” Just as the film's dreamlike narrative reminds us memory isn't linear or logical, B2B marketers need to leave room for creativity, serendipity, and gut instinct, because not everything that counts can be counted.Embrace mistakes as part of growth. Trying to erase failures is as dangerous in marketing as it is in memory. Noha points out, “You can't just erase away the pain… you won't learn if you don't make mistakes. A lot of marketers have to be super buttoned up, their campaigns have to work… there isn't a lot of opportunity for marketers these days to be allowed to make mistakes.” But the best brands learn from experiments that don't go as planned. Failure isn't wasted, it's the raw material for innovation, resilience, and better campaigns down the road.Quote“ As marketers…we explore the human psyche pretty much day in, day out, even if it's not explicitly said. But that's essentially what we do.”Time Stamps[00:55] Meet Noha Rizk, Chief Marketing Officer at Incorta[1:26] Why Eternal Sunshine of the Spotless Mind?[5:51] Role of CMO at Incorta[9:07] Breaking Down Eternal Sunshine of the Spotless Mind[22:11] B2B Marketing Takeaways from Eternal Sunshine of the Spotless Mind[43:56] Final Thoughts and TakeawaysLinksConnect with Noha on LinkedInLearn more about IncortaAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Do your marketing strategies keep you stuck in the past or position you for long-term growth? In today's episode with Mike Marut, discover how Revenova transformed its marketing approach, moving from outdated outreach and dormant social media into a people-first strategy powered by leadership visibility and authentic content!  You'll hear how their native AI gives them a true edge in the crowded TMS space, why conferences matter for brand awareness, and how empowering employees to create content fuels confidence and sales!  

Digital marketing expert Hope Bellair shares insights from HubSpot's Inbound 25 conference and tailored Q4 marketing strategies for different types of jewelry businesses.Reach Hope Bellair at hope@punchmark.com or 704-910-4774, extension 318 for more information about holiday marketing strategies.Learn about our sponsor JewelerOS: trytheringbuilder.comSend us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

Alan Cohen is a Professional Certified Executive and Team Coach, speaker, and author with over 30 years of experience at the intersection of communication, leadership, and human connection.   Spending decades as both a marketing expert and Human Resource consultant, he presided over the successful launch of the Harry Potter series as Scholastic's Director of Marketing, as well as serving as the Director of Communications for the Broadway League, representing the Tony Awards.    He has coached and consulted with major organizations like Bloomberg, NBC, Tiffany & Co., American Express, and MetLife, as well as hundreds of small businesses and solopreneurs.    Alan emphasizes that the foundation of his coaching is built on emotional intelligence, helping teams cultivate trust, empathy, and resilience without relying on superficial activities like trust falls.    He introduces the concept of “Connection Alchemy,” which is the alignment of three vital connections: to self, to team, and to a shared purpose.   With a focus on purposeful leadership, Alan supports executives in navigating the complexities of modern business while staying aligned with their values and vision.   Website: Alan Samuel Cohen  LinkedIn: Alan Samuel Cohen   Previous Episode: iam353-executive-and-team-coach-focuses-on-the-power-of-connection   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Topical authority requires omnipresence across evolving search platforms beyond traditional Google dominance. Daniel Horowitz, SEO strategist at Informatica, demonstrates how enterprise brands must adapt to synthetic queries, AI mode, and multi-platform discovery behaviors where users arrive pre-informed rather than exploratory. The discussion covers semantic relationship optimization through strategic internal linking frameworks, ranking factor adaptation strategies for AI-powered search environments, and scalable approaches for meeting changing user demand across ChatGPT search, Perplexity, and social discovery platforms.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on The Modern Customer Podcast, John Solomon, CMO of Therabody, shares how the company rebuilt its brand around the customer. By shifting from product-first to customer-first, Therabody expanded relevance, built trust, and strengthened loyalty. AI then pushed personalization even further—turning product use into connected experiences that grow with each customer. Highlights from our conversation:  ✔️ Leveraging customer feedback to guide Therabody's rebrand and audience-first strategy  ✔️ Applying AI to deliver personalized wellness experiences at scale  ✔️ Designing products and experiences around customer needs  ✔️ Building cultural relevance through talent partnerships that strengthen brand connection

Big brands don't narrow cast. They want to be known everywhere their category can be part of your life. And there's a reason for that strategic choice.This week, Elena, Angela, and Rob are joined by research professor Jenni Romaniuk from the Ehrenberg-Bass Institute for Marketing Science. Jenni breaks down why consistent distinctive assets matter more than aesthetics, how mental availability drives brand growth, and why targeting light buyers is critical for long-term success. Plus, learn why differentiation might not be as important as you think for building a successful brand.Topics covered: [04:00] Origin of distinctive assets research and why good branding matters[12:00] When brands should change or evolve their distinctive assets[19:00] What category entry points are and why they drive mental availability[23:00] How to prioritize category entry points for maximum impact[28:00] Why light buyers are essential for risk mitigation and growth[33:00] Why differentiation might not be necessary for brand success  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2022 Contagious Article: https://www.contagious.com/iq/article/jenni-romaniuk-on-distinctive-assetsJenni Romaniuk's LinkedIn: https://www.linkedin.com/in/jenni-romaniuk-2746884/?originalSubdomain=au Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Text me!Friends, some of you may know that I attended Powerhouse Women this past year in August. In today's episode I'm relaying one of the messages that hit home most with me. Support the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE ABOUT THE HOST: Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Connect with me on LinkedIn HERE IG @cpennington55 FB HERE Follow the podcast page HERE Buy ChilledVino HERE

Marketing is being eaten by AI.What's that mean? And, more importantly, what does that mean for you and your real estate business?For answers, you've got two of the top marketing minds in real estate, Jimmy Mackin and Jason Pantana, here in our third Techtember episode.Leveraging generative AI and agentic AI.Balancing quality and efficiency - balancing new tools and tech with the good old human touch.Enhancing efficiency and profit.Evolving past basic automations to improve marketing and operations.You've got about 25 minutes Jimmy followed by 24 minutes with Jason - here in our third Techtember episode - on Real Estate Team OS!JIMMY MACKIN“AI is massively under-hyped right now.”“There's never been a better time to be in real estate."“We're living through the most interesting revolution of our time.”You'll hear all three of these statements in just the first three minutes of a philosophical, strategic, and tactical conversation with Jimmy Mackin, who's on a mission to be the most useful person in the real estate industry.Learn how AI is affecting marketing, customer experience, and automation - and get some tools and next steps to help.Watch or listen for insights into:Why “there's never been a better time to be in real estate”Why he recommends buying research tools and hiring a research assistantWhy and how marketing is being “eaten by AI”How to balance quality vs efficiencyHow agentic AI is transforming the if/then automations we've relied onThree things a real estate professional should do today in light of this conversationJASON PANTANAIf you'd benefit from learning processes to audit and automate your operations, segment and personalize your email marketing, leverage AI for content creation, focus on human touch where it matters, and experiment with new AI tools, you're in the right place.For nearly a decade, Jason Pantana's served as a coach, trainer, and speaker for Tom Ferry International, where he's the resident AI expert and creator of the AI Marketing Academy. In this conversation, he shares a simple, powerful “autonomous driving vehicle” metaphor for AI and your email marketing and a simple, powerful vision for an “army of AI agents” powering your business operations.He also gives you a quick-hit round up of 8 top tech tools and ways to use them, including video and voice cloning.Watch or listen for insights into:Why email marketing is the most underused or misused tech in most real estate businesses and how to improve itWhat agentic AI is and why it's the “single greatest operational enhancement and advantage ever known to technology and it's right under your nose right now”A 3-step process to intelligently automate more of your operationsHow to decide where to automate and where to maintain the human touchA quick-hit round up of 8 top tech tools and ways to use themAI-related tools mentioned in this episode: → AI Marketing Academy (use code AIM50OFF) https://aimarketingacademy.ai/→ Endel https://endel.io/→ Perplexity https://www.perplexity.ai/→ Intercom https://www.intercom.com/→ Fyxer https://fyxer.ai→ Zapier Agents https://zapier.com/agents→ Captions https://www.captions.ai/→ BigVu https://bigvu.tv/→ Descript https://www.descript.com/→ CapCut https://www.capcut.com/→ ElevenLabs https://elevenlabs.io/→ HeyGen https://www.heygen.com/→ Claude https://claude.ai/→ ChatGPT https://chatgpt.com/Connect with Jimmy Mackin:→ https://www.instagram.com/jimmymackin/Connect with Jason Pantana:→ https://www.instagram.com/jasonpantana/Connect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

Want to submit an episode topic request? Text 'em here!Why is peace so difficult to maintain? You pray for it. You crave it. You might even get glimpses of it in certain moments. But then something happens and suddenly the peace you thought you had slips right through your fingers.If you have ever felt like peace is impossible to hold onto, you are not alone. The truth is peace is not just about avoiding stress or shutting out the noise. Real peace is about learning how to anchor yourself in God's presence so you are not shaken by everything happening around you.In this episode, you will discover:✨ The real reason peace feels so fragile in everyday life✨ How to recognize the hidden things that are stealing your peace without you even realizing it✨ Practical and God-centered steps you can take to protect your peace every single day✨ How to lean on God's promises so your peace does not depend on outside circumstancesThis message is for every dreamer, creative, leader, and entrepreneur who is tired of the constant inner battle and longs to experience peace that lasts.Friend, you were never designed to live in overwhelm. God has promised you a peace that surpasses all understanding. That peace is possible for you today and it is closer than you think.Tune in to uncover how you can finally walk in lasting peace and step into the calm and clarity God always intended for you.⏰ Timestamps:00:00 intro to today's message and why it is unlike the usual planned episode00:48 why you are always welcome here whether new or returning01:09 when peace feels impossible for you to hold onto05:12 how Scripture shows you the way to lasting peace08:59 what happens when you start building faith and credibility with God15:19 why you need to release tomorrow's worries so you can rest today19:53 encouragement for you to carry peace into your everyday life Prefer Video? Get the full podcast video experience on YouTube RIGHT HERE!

Roofing operator-turned-coach Todd Price breaks down how his team scaled to ~$280M+ with disciplined systems, aggressive social, and deal-savvy private equity strategy. We cover the 3 biggest growth bottlenecks, the “digital doorknock” play on Facebook, standards that create top reps, and when to sell vs. keep your company. If you run a $3–$15M roofing company (or want to), this is your unfair advantage.

In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Kaela Shupe, VP of Marketing at Tend, to share actionable insights on how to authentically manage your brand's reputation in today's digital landscape. You'll learn how Tend Dental leverages platforms like Reddit to shape brand perception, uses analytics to track not just lead volume but lead quality, and creates relatable, reassuring content that truly connects with patients. Tune in to discover practical strategies for improving patient engagement, optimizing your marketing spend, and staying ahead as search and AI tools evolve. RELATED RESOURCES Connect with Kaela - https://www.linkedin.com/in/kaela-shupe/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Top Dental & DSO Marketing Trends for 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dental-dso-marketing-trends-2025/

A CMO Confidential Interview with Shiv Singh, CEO of Savvy Matters, former CMO of Lending Tree and author of AI For Dummies and The 5 Marketing Truths You Won't See at Cannes. Shiv shares why he believes AI is killing marketing jobs, how the CMO Role is breaking down due to overlap with other functions, and how "Big Tech is running marketing." Key topics include: how walled gardens make the job harder; why the optics of Cannes are terrible; and the reason marketers should work to fully understand technology. Tune in to hear how AI is making us less intelligent and why Cannes should move to San Francisco. DescriptionWhat you won't hear on the Croisette. Former LendingTree CMO and Marketing with AI for Dummies author Shiv Singh joins host Mike Linton to unpack his viral “5 marketing truths you won't hear at Cannes”—from AI's real impact on jobs and creativity to why the CMO role keeps breaking under overlapping scopes, walled gardens, and distorted budgets.We dig into the zero-click search era, big tech as the new kingmakers, how to rebuild orgs AI-first, and what practical steps CMOs should take this quarter (hint: learn the tech, ship agents, and embed marketers into tech teams).In this episode • AI is changing performance, creative, and strategy—faster than the hype cycle • The CMO job: too wide, too blurry, and overlapped with the rest of the C-suite • Walled gardens & retail media: measurement theater vs. business impact • Zero-click search & AI Overviews: when your best customers never hit your site • “AI-native” org design: agents, code-as-deliverable, and the marketer-as-technologist • Why Cannes optics can backfire—and what a substance-first festival could look like • Playbook for CMOs: weekly show-and-tells, code literacy, and cross-functional embedsAbout our guestShiv Singh is CEO of Savvy Matters, co-founder of AI Trailblazers, former CMO of LendingTree, and a longtime brand leader (Pepsi, Visa). He writes and speaks widely on AI's impact on marketing, org design, and growth.Sponsor — TypefaceLegacy tools weren't built for AI. Typeface is the first multimodal platform where agentic workflows handle everything from brainstorming to launch across every channel. Transform one idea into thousands of on-brand assets—text, images, and video—at enterprise scale, with security and seamless MarTech integrations. See how brands like ASICS and Microsoft move from brief to personalized campaigns in hours: typeface.ai/cmo.If you're enjoying CMO Confidential, please like, subscribe, and share. New episodes every Tuesday; companion newsletter every Friday.⸻Chapter Markers00:00 – Welcome & Sponsor: Typeface01:45 – Introducing Shiv Singh & “5 Truths You Won't Hear at Cannes”05:10 – Truth 1: AI is changing jobs, creativity, and strategy10:20 – The CMO role is broken: scope, overlap, and alignment15:05 – Walled gardens & retail media: why measurement is broken19:45 – Truth 2 & 3: Big Tech as the new kingmakers24:20 – Zero-click search & the rise of AI-driven discovery28:50 – Truth 4: Cannes optics and why it's “not for everybody”32:40 – What CMOs should do: tech fluency, coding, weekly experiments36:00 – Superintelligence and the AI-native org of the future39:00 – Practical advice & closing thoughts⸻CMO Confidential, Mike Linton, Shiv Singh, Savvy Matters, AI Trailblazers, LendingTree, Pepsi, Visa, Cannes Lions, marketing truths, AI in marketing, agentic AI, AI agents, zero-click search, AI Overviews, walled gardens, retail media networks, big tech kingmakers, Google, Meta, TikTok, YouTube as TV, Performance Max, marketing org design, CMO role, C-suite alignment, measurement, marketing strategy, creative automation, knowledge workers, superintelligence, LLMs, large language models, marketer as technologist, code literacy, AI native organization, marketing experimentation, weekly show and tell, brand building, B2B marketing, B2C marketing, marketing leadership, executive insights, podcast for CMOs, Typeface, Typeface AI, typeface.ai/cmo, ASICS, Microsoft, customer acquisition, CAC, CLV, marketing ROI, retail media, AI transformation, marketing jobs and AI⸻See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it really take to build a cult brand? Andrew Taylor, founder of Live Co, returns to share the uncomfortable truth: belief beats noise, community beats clout, and data beats feelings. We dig into 300% growth in a year, the Ultra Fit hat that solved a real problem, why followers/likes don't matter, and his “push it till it breaks” method for scaling ad spend. We also cover picking the community's car (hello HSV), limited-edition strategy, and the next 5–10 years.00:00 – Intro & setup01:12 – Belief swings & 300% growth reality03:36 – Community over everything; customer service focus04:28 – Who buys Live Co? Ranger / C63 / HSV archetypes; more women coming in05:48 – Ultra Fit origin (up to 68cm), sell-outs & NZ street tests09:07 – Limited drops: 65–70% returning customers; lesson from “too many” drops11:11 – No influencer marketing; how the Troy partnership actually works16:56 – Channels that matter now (IG, TikTok underrated) + content plans (YouTube series)19:28 – Community-chosen brand car experiment (HSV)23:06 – The vanity metrics trap: why followers/likes/views don't matter24:10 – “Push till it breaks”: redline scaling & attribution overlaps27:16 – Marketing expense ratio & stepwise ad scaling (real client jump)30:37 – Systems, process, and protecting mental health/time34:07 – 5–10 year vision: #1 hats AU/NZ; US push; acquisitions to help foundersConnect with Mere Mortals:Website: https://www.meremortalspodcasts.com/Discord: https://discord.gg/jjfq9eGReUTwitter/X: https://twitter.com/meremortalspodsInstagram: https://www.instagram.com/meremortalspodcasts/ Connect with Mere Mortals:Website: https://www.meremortalspodcasts.com/Discord: https://discord.gg/jjfq9eGReUTwitter/X: https://twitter.com/meremortalspodsInstagram: https://www.instagram.com/meremortalspodcasts/TikTok: https://www.tiktok.com/@meremortalspodcastsValue 4 Value Support:Boostagram: https://www.meremortalspodcasts.com/supportPaypal: https://www.paypal.com/paypalme/meremortalspodcast

Is playing by someone else's rules keeping you small (and underpaid)? Business growth strategist Anniedi Essien joins Michelle to spill the bold truths on owning your expertise, pitching like a pro, and showing up as your most unapologetic self—sneakers, sparkle, and all. If you're tired of underselling your brilliance and playing small, get ready to learn how to score those big corporate contracts, crush imposter syndrome, and bring your whole personality to the table. This one is a pep talk for everyone who's ever wanted to land dream clients, set their own rules, and finally get paid what they're worth.   Anniedi Essien is a Chief Swagger Officer, Business Growth Strategist and Keynote Speaker who loves empowering busy professionals to lead more healthy, wealthy and fulfilling lives. She went from burnt out as a top corporate healthcare executive to fired up as an entrepreneur by taking charge of her own health, regaining the sparkle in her eyes, and launching her dream biz at Idem Spark. Anniedi created Swagger School® to advise C-Suite executives, entrepreneurs and women in leadership on how to elevate their impact, influence and income—without sacrificing wellness—so they can build multiple streams of wealth and joy by growing with more corporate clients. As a former corporate buyer, she is passionate about equipping independent consultants with the tools they need to capture a bigger piece of the revenue pie globally by elevating their positioning and playing more boldly in the B2B space with swagger. Anniedi has a BA in biomedical ethics from Brown University and an MBA in strategy from NYU Stern School of Business. ------------------------ In today's episode, we cover the following: Visionary branding and entrepreneurship insights Lead generation vs. demand generation Strategic partnering for limitless impact Overcoming imposter syndrome with authenticity What swagger is and finding your competitive advantage Redefining professionalism Staying aligned with yourself through design thinking The role of AI and your creative advantage Marketing to corporate buyers and scale up Networking and the value of community Hitting your revenue with only a handful of clients Advice for entrepreneurs in September ---------------------- RESOURCES: Access Anniedi's FREE Ultimate Guide to Sealing More Corporate Deals to slay sales with corporate clients Episode 231: Styled to Lead: The Intersection of Aesthetic and Authority Episode 201: Building a Global Brand with Shay Bacani Episode 200: Our Teams' 2025 Bingoals Revealed Episode 176: Client Case Study: Piano C Property Management ----------------------- Guest info: To learn more about Anniedi and her consulting, follow her on Instagram @AnniediEssien and Facebook @Anniedi.Essien and visit her website, IdemSparkLife.com ----------------------- Boring packaging? Forgettable branding? Sticker Giant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Get in touch with Jimmy about EVs and Solar Panels at jimmy@octopus.energy Want your own Brand or Business Podcast? Try out our NEW Podcast Calculator: https://www.boxlight.io/ Marketing is broken - and Rory Sutherland is here to fix it. In this unfiltered episode of Jimmy's Jobs of the Future, legendary ad man Rory Sutherland (Vice Chairman of Ogilvy, TED sensation) returns to dismantle everything you think you know about logic, branding, and business. Rory dives deep into why rational thinking leads to bad marketing, how companies are ignoring the most powerful tools in psychology, and why irrationality is the ultimate competitive advantage. Expect riffs on iPhones vs Androids, what government and business get wrong about people, and how comedy, curiosity, and weirdness are the superpowers of great thinkers. Plus: Rory's thoughts on neurodiversity, conspiracy theories, alcohol-free beer, tribalism, and why your business probably needs a podcast. This isn't just marketing - it's how the world works.

Andy chats with CEO of TaxProMarketer, Chistian Jones, to talk about marketing for tax pros, why it matters, what's working and weather you should be doing more of it. For more information about the episode visit us at prontotaxschool.com or email us to support@prontotaxschool.com For TaxProMarter reach out to www.taxpromarketer.com  

Scott Kerr sits down with Luca Fuso, CEO of Cassina, the renowned nearly century-old luxury Italian furniture brand that blends tradition, innovation, and collaboration with world-famous architects and designers. Luca discusses how Cassina pioneered innovative industrial production methods that fused craftsmanship and advanced technologies and how its long history of collaborating with the masters like Le Corbusier, Gio Ponti, Philippe Starck, Charlotte Perriand became crucial to its brand identity. He also talks about Cassina partnering with luxury Italian fashion houses on exclusive products or installations, the 'Cassina Perspective' philosophy that defines its creative vision, how Cassina actively shapes the discourse around design, and monitoring the impact of cultural shifts on our living spaces. Plus: Impact of the U.S tariffs on Cassina's businessFeaturing: Luca Fuso, CEO of Cassina (cassina.com)Host: Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: scott@silvertoneconsulting.comListen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or a colleague!

Shawn Nelson, CEO of Lovesac (LOVE), joins Nicole to discuss their 2Q report. The consumer has been “pretty tough” since the pandemic, Shawn says, but argues Lovesac is beating competitors and is beginning to see an upswing. He touts the launch of their new Snugg couch and how new and updated products are still compatible with older models. Shawn also discusses how Lovesac is using AI in their marketing and for corporate efficiency. He talks about Lovesac's strategies for establishing a brand and embedding themselves in the popular culture.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

Send us a textIn this episode of Quilting on the Side, Andi and Tori discuss effective holiday planning strategies for small businesses, particularly in the quilting industry. They explore the pros and cons of participating in Black Friday sales, emphasizing the importance of planning ahead to maximize profits while maintaining a balance between business and personal life. The conversation highlights the significance of community engagement, sustainable marketing practices, and the necessity of preparing for the new year to ensure ongoing success.Chapters00:00 Holiday Planning for Success03:55 Pros and Cons of Black Friday Sales10:27 Strategies for Effective Sales17:22 Creating a Sustainable Sales System23:57 Focusing on Community and Engagement27:22 Planning Ahead for the New YearDon't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Want More Quilting Content?