Podcasts about powerpoints

In this episode of the HVAC School Podcast, host Bryan sits down with Lenny from Copeland to explore how one of the most respected names in HVAC and refrigeration is actively investing in the next generation of technicians. Lenny leads Copeland's aftermarket demand creation efforts, which includes everything from working with wholesale networks and trade shows to educational partnerships with schools and nonprofit organizations. The conversation covers a wide range of initiatives aimed not just at recruiting people into the trades, but at giving them the tools and confidence to thrive long-term in the industry. A major theme throughout the episode is Copeland's belief that workforce development is a shared responsibility across the entire industry chain — from manufacturers and parts suppliers to contractors and educators. Lenny describes how Copeland partners with organizations like SkillsUSA, Skills Canada, and the NC3 (National Coalition of Certification Centers) to provide hands-on training opportunities and industry certifications to students in trade and tech schools. Copeland sends trainers to these competitions with mobile refrigeration simulators, where students troubleshoot real-world fault scenarios and receive detailed feedback afterward — making it both a competitive and educational experience. The episode also dives deep into Copeland's Train-the-Trainer program, a cornerstone of their work with NC3 partner schools. Rather than simply handing schools a curriculum and walking away, Copeland brings educators through an intensive one-week program covering HVACR system fundamentals, troubleshooting, and compressor operation — complete with hands-on activities, refrigeration simulators, and even compressor teardowns. The goal is to ensure that instructors can confidently deliver accurate, field-relevant material to their students. Lenny emphasizes that Copeland intentionally avoids "death by PowerPoints," preferring interactive, application-based learning that mirrors what technicians actually encounter on the job. On the technology side, the conversation highlights the newly unified Copeland Mobile app, which now integrates White-Rodgers tools alongside the existing Copeland suite. Features like Check and Charge, PT Pro, and Fault Finder help technicians quickly diagnose system issues in the field, while the AI-powered Scout tool allows users to query Copeland-approved engineering bulletins and product data for fast, accurate answers. Lenny and Bryan discuss why this kind of tightly controlled, manufacturer-backed AI is genuinely valuable — cutting through information overload so a tech on a rooftop can get the right answer quickly. The episode wraps up with details on the HVACR Tech Appreciation Day sweepstakes happening April 1 through June 30, where Copeland is giving away approximately $3,000 worth of tools as a thank-you to technicians across the industry. Topics Covered Lenny's role at Copeland and the scope of their aftermarket and education work How Copeland approaches workforce development as an industry-wide responsibility Copeland's involvement with SkillsUSA and Skills Canada — booths, judges, and mobile refrigeration training simulators The NC3 (National Coalition of Certification Centers) partnership and how it connects trade schools to industry certifications Copeland's three-part curriculum: HVACR system fundamentals, troubleshooting, and compressor operation The Train-the-Trainer program — how Copeland educates educators to deliver consistent, field-ready instruction Hands-on learning philosophy: refrigeration trainers, scroll teardown kits, and compressor-in-a-suitcase tools available to schools Virtual reality scroll teardown in development to bring factory experiences to the classroom The newly integrated Copeland Mobile app — combining White-Rodgers and Copeland tools in one platform App features: Check and Charge, PT Pro (with altitude settings), Fault Finder, and the 30-year products catalog Scout — Copeland's AI tool that searches approved engineering bulletins and product data to answer field questions fast Why manufacturer-controlled AI is a practical and trustworthy resource for technicians The importance of retaining new technicians by giving them support systems so they aren't overwhelmed and don't wash out HVACR Tech Appreciation Day — June 22nd — and the sweepstakes giving away ~$3,000 in tools (vacuum pump, recovery unit, core removal tool, gauge sets) How to reach Copeland's Educational Services team: educationalservices.coldchain@copeland.com Accessing educator resources on Copeland's website and the Copeland Mobile app   Copeland's Resources: Sweepstakes: Enter Copeland's HVACR Technician Appreciation Sweepstakes before June 30th, 2026 at hvacrschool.com/copelandsweepstakes.  Copeland Mobile App: apps.copeland.com/copelandmobile  Educator Resources: https://www.copeland.com/en-us/training-support Educational Services Email: educationalservices.coldchain@copeland.com    Have a question that you want us to answer on the podcast? Submit your questions at https://www.speakpipe.com/hvacschool. Purchase your tickets or learn more about the 8th Annual HVACR Training Symposium at https://hvacrschool.com/symposium. Subscribe to our podcast on your iPhone or Android. Subscribe to our YouTube channel. Check out our handy calculators here or on the HVAC School Mobile App for Apple and Android.

Speaker - Stewart North Find out more about our Thursday Gathering - www.ebe.org.uk/thursdaygatherings. Also download PowerPoints, view songs that we used, etc..

Stand up and stretch as high and as wide as you can. How does that feel? Imagine what it would feel like if you were chained and not able to stretch or move freely. Paul was in that situation. Many others may have felt depressed in such conditions, but Pa

Speaker - Derek Powell Find out more about our Thursday Gathering - www.ebe.org.uk/thursdaygatherings. Also download PowerPoints, view songs that we used, etc..

If you could go to the mailbox and find a letter from anyone you know, who would it be? Why? While in prison Paul remembered his missionary travels andtireless work to win Jews and Gentiles alike for Jesus. During his ministry Paul had worked closely with

Have you ever had to give a talk infront of your class or read something in church? Imagine that you had to stand in front of an angry mob and tell them why you loved Jesus. How do you think you would feel? Would you trust that God would let you know what

Communication coach Susie Ashfield explains why most people overcomplicate speaking, presentations and interviews.We talk about public speaking fear, imposter syndrome, storytelling, body language, why PowerPoints often fail, and how to land one clear message people actually remember.This episode is for anyone who wants to communicate better, speak with more confidence and stop overthinking

Imagine you are on a journey to see some old friends. You are really looking forward to seeing them. On your journey you hear that you will be in danger when you reach your destination. Would you continue with your journey or put it offuntil another time?

Speaker - Chris Popkin Find out more about our Thursday Gathering - www.ebe.org.uk/thursdaygatherings. Also download PowerPoints, view songs that we used, etc..

Imagine you have just come in first placein a national competition. How do youfeel? Everyone wants to congratulateyou, and reporters want to talk to you.How easy do you think it would be to rememberthose people who helped trainyou and supported you? In ou

https://youtu.be/oPA1dSUab9Y James Green, CEO of Cognome and former Pixar executive under Steve Jobs, is driven by a deep curiosity and a pull toward ideas that can create massive impact. From early internet ventures to mobile innovation and now AI in healthcare, James has consistently aligned himself with transformative trends. In this episode, he shares hard-earned lessons from scaling multiple companies and introduces a simple but powerful framework that explains why many startups struggle to grow beyond their early stages. We explore James' 3-Stage StartUp Growth Framework: Whiteboard Phase, PowerPoint Phase, PDF Phase—a model that captures how organizations must evolve as they scale. He explains why early-stage chaos is necessary, how structure begins to take shape in the middle phase, and why standardization becomes critical at scale. James also dives into the toughest leadership challenges—especially making difficult people decisions—and shares why aligning with strong market tailwinds and creating “pull” from customers is essential for sustainable growth. — Grow Your Business in 3 Phases with James Green  Good day, dear listeners. Steve Preda here with the Management Blueprint, and my guest today is James Green, the CEO of Cognome, a health tech company that is solving the problem of how to manage different AI models that are being deployed in healthcare today. Earlier, he worked as a vice president at Disney. He worked directly under Steve Jobs at Pixar, and he has had at least six other CEO roles in ed tech, media, and healthcare. Welcome to the show, James.  Thank you very much. Delighted to be here.  Yeah, super excited. And Steve Jobs—you don't often have people that have known Steve Jobs now even Tim Cook has resigned. Yeah. Yeah.  And it’s 13 years, I guess. Steve Jobs is being gone. So what was it like working with the man? Was he a difficult boss?  First of all, most of the things you hear about him are accurate. So it’s not one of these things where you hear a lot about Steve Jobs and actually the man was totally different. So most of what you’ve heard is true. And I’ll give you one short anecdote sort of before we go on, which is something that I always found incredibly impressive about him. When you work for him, if you disagreed and said, “Hey, you want it to be white, I want it to be black,” without hesitation he would say something like, “Here are seven reasons why you're wrong.” First of all, before we go into those seven reasons, what’s impressive about that is he had a number and he stuck with it.  And it happened in seconds and he didn’t know before. So if you think about that, it’s hard to keep all of that in your head. So the guy was just super, super clever. And then he would list them 1, 2, 3, 4, 5, 6, 7, and you’d be out. Like it’s done. It’s like, “Oh, damn.” So yeah, he was unbelievable human, and it was an honor and a privilege to have worked with him.  Yeah, well, that's awesome—to talk to you, having worked with him and having some direct experience. Definitely not an easy boss when he has seven guns to shoot you down. Yeah.  But there's a lot to learn. I mean, you learn the most from these kinds of bosses.  Yeah.  So let's get into the question—which is normally the first one, but this is the exception: What is your personal “why,” and how are you manifesting it in Cognome, James, and in your previous jobs?  Yeah, I've thought about this a lot. I've tried to come up with what my “why” really is. And what I’ve come up with is I can’t help myself. And I’m going to go through examples of it and what I mean by that. I pay a lot of attention to the world. I pay a lot of attention to what’s going on. I get very seduced by new ideas and new things and things that I think will have big impact. And once I start thinking about it and thinking about what that impact is, I cannot help but start getting involved in it. That sounds very abstract, so I want to try to make that super concrete. So when I was working at Pixar, for example—the internet was being born. This is the late '90s.  I couldn't help myself. I started an ad-serving company called Sabela Media. That company got sold to 24/7, then to DoubleClick, which later got acquired by Google. So the internet was there. I had to do it. I had to have something in it. Then after that, I was thinking about what to do next—and mobile phones, if you remember, were still flip phones, mostly used for texting. The second company that I did was putting content onto those phones. It just seemed obvious to me—I couldn't help myself. I saw the opportunity, and it clearly worked. That company was called GiantBear. It was sold to BlueCora. After that, there was this crazy innovation going on in television of all things with effects. Now, again, we take these things for granted. We’ve got AI creating things all day long, back in the day, we didn’t. So I ran a company called PVI, which is famous for inventing the first-down line you see in football games. So that was kind of the very first virtual object you saw in live things. Again, it may seem like, oh, that’s an everyday event, but back in the day it was totally not. And I think it opened up football to many more people—you no longer needed the chain crew to understand what was going on. And then if we fast-forward—there are a few things in the middle, but I don't want to bore everyone—to where I am today at Cognome. I even wore my little Cognome shirt so I could advertise it throughout the podcast.  Yeah, that's smart. I have to do that.  AI is clearly the big thing today. But for me, intellectually, it's not enough to just say, “I'll do an AI model,” like everyone else. For me, healthcare is one of the areas that AI will have the biggest impact with. Healthcare for a lot of reasons has been a laggard technologically for specific things about how they store data, so it hasn’t been adopted things like multi-tenant SaaS, because the data has to stay local and things like this. So AI will revolutionize it. And AI will make decisions about whether people live or die, right? So it's really consequential. And for me, the question is—how are you going to manage that? That's a super interesting intellectual opportunity. And so Cognome ExplainerAI. So my “why” is: what's going on, what's interesting, and what's changing the world? And the beautiful thing about that is you get a “rising tide lifts all boats” situation. You're not fighting against a trend—you're moving with it. The whole world is rising, and you can be part of that. That’s sort of my “why”.  Yeah, so basically—in other words—it's about coming up with revolutionary ideas and implementing them?  Yeah. I mean, I want to make an impact in the world. I want to make a difference. I'm not a very religious person—in fact, not at all. So I believe our time here is limited. I want to make a difference. I want to be part of what's going on. So yeah, that's my “why.”  Yeah—tapping into trends. Well, that’s great. I mean, don't know if it's a “why,” but making the most of the opportunity to be here and maximizing impact—that's a huge one. Love it.  Yeah.  STEVE PREDA: So let me segue to the next one. This podcast is all about frameworks. So the objective here is what’s a shortcut that you can teach the listeners that they can implement in their business? So what is your “shortcut” to success? Maybe “shortcut” is the wrong word. What is the framework you use to interpret the world, understand it better, and make decisions?  Yeah, this is another thing I struggled with a little bit. So I listened to your questions, and I tried to make my answers really personal. I'm trying to be authentic—this is what I actually do all the time, as opposed to this is what I’m doing at the moment, or this is what I did for a second. The truth is, frameworks come and go. There are a lot of frameworks out there. I've probably used 15 different sales frameworks. I mostly operate in the B2B world, so there are lots of frameworks you can use—for example, in sales. But I tried to think of something more consistent—a framework I've used across every company I've worked with, all the time. And the one I always come back to is about growth. So what I want to talk about is: how do you manage a company that's going through growth? Because it's not obvious—and I do have a framework for it. And unlike some of the other frameworks—like something McKinsey, Bain, or someone’s invented this framework and you are adopting it. This is really pretty personal to me, and I’ve adopted various little things about it. There are these two ideas that live in parallel. One is in the sales process, where I think companies go through this idea of, I call it a Whiteboard sales process, a PowerPoint sales process. And forgive me for being a little dated, but a PDF style process, something you can’t change. And at the same time, they go through these stages where you are a small company, a medium-sized company, and a larger company. Think of it roughly as fewer than 12 people, then 10 to 75, and then 75 to 100 and beyond. And I’ve managed all of these sizes. And what’s interesting about these is that if you don’t have a framework to manage yourself through these stages, you’re going to fail. You as a leader will be replaced. I personally have replaced leaders who cannot go through those kinds of things. One of the things I've done in my career is act as a sort of hired gun for VCs. They make an investment, and then they bring me in to replace the founder if they haven't been able to navigate that growth stage. And so the framework works like this. When you're starting a company—what I call the “whiteboard” phase—what you're selling is a little different every time. And the consequence of that inside the company is everyone is doing everything. It’s a little chaotic and it’s okay. Like, less than 10 people, it’s okay. It’s okay that the finance person is doing a little selling and the engineer is doing a little marketing. It’s okay, because you only have 10 people maybe. When you go into a client, you are sort of inventing yourself as you go. There's always that first client where you're saying, “I think we should do this. This is how I'm going to help you make money, save money, or do something better.”  You’re figuring things out. Yeah.  And maybe there's some pivots in there. Maybe there isn't. Not everyone gets to be Google and get it right the first time, but you’ll see. In the end, you start getting things right. And then you go through what I call the PowerPoint phase. So what this is—you now have more than 10 people. It kind of isn't okay that the sales guy is doing finance, or the engineer is doing marketing. You actually have people in their swim lanes. I call it the PowerPoint because you've built PowerPoints, so you’ve got slides that you can use and it’s replicable. Guess what? You tend to tweak them for each client. You are still—you know what—the way you're selling to… I don't want to make a stupid example up—Home Depot is still a little different than selling to Lowe's. You know that—even though it should be exactly the same—it's still a little different. You're tweaking it each time. You're moving slide three to slide seven. Sometimes you don't show slide 10. You're still tweaking it.  Yeah. I relate to that.  And your organization is structured, but not completely rigid. Everyone still knows each other in the company. It's up to maybe 50—I think it maxes out at about 75 people. But every single person in the company knows each other. They’re all collaborating. You don’t need a lot of structure inside the company because there’s sort of culture in there to hold everyone together, right? And then you get to the third stage, which I call the PDF stage—where you've figured it out. You sell the same thing. Maybe you have three PDFs because you're selling in three verticals. But you go into a client—this is the thing—and it never changes. Slide one is always slide one. Slide two is always slide two. Slide three is always slide three. And you have maybe a hundred people in your company. And by the way, now you have levels. So not everybody knows everybody. And as a CEO, I have my lieutenants. My lieutenants have people working for them. And I sort of feel like everyone can manage—I don't know—five, six, seven, eight people. More than that is difficult unless the roles are not very sophisticated. So you need this management layer, which separates the CEO from the rest of the organization. So you need a lot more structure. And as you go through these three phases—and they're really different—a tragic thing happens. It happens all the time. The person who was so helpful in the whiteboard phase, who was your go-to person, they don’t make it in the third phase because they’re a generalist. They liked the chaos. They liked being able to have their foot, and they’ll complain to you. They'll say, “Why aren't you listening to me?” It's an engineer saying, “Why isn't sales listening to me?” Dude, you're an engineer—stick to your knitting. Like, no. And this culture goes through every single company I’ve ever run. Most of them have gone through these three phases—small, medium, and large. And one of the things I try to do with employees in these phases—and this is part of the framework—is to give them a huge amount of latitude to see if they can succeed in the phase. So, to give them the freedom—if you're being blunt—to give them enough rope to hang themselves. And if you're being kind, to give them the freedom to be who they are, to be the best they can be, and to support them—not control them. And so, if you are aware of this framework as you grow, and you give that latitude, and you hire smart people, then you can see which ones you keep and which ones you don't. And honestly, the worst and hardest part of managing through growth is that selection and weeding-out process—of the people who worked in the first stage but don't work in the last stage. So that is the only kind of framework for me that has stood the test of time. It has worked in media, worked in healthcare, and worked in various other places. Does that make sense to you? Does it resonate with you?  Absolutely. And I was just working on a chapter in my new book, and I was actually writing about this very idea—why some companies are never able to grow, because they are not able to make these decisions, these painful decisions, as you described.  Super painful—the worst. It’s the worst part. Firing people is the worst part of being a CEO. If you enjoy that, you’re a bad CEO. You want to have a positive environment, so you want to everyone have a good time. And when there’s growth, usually there’s incredible optimism and great culture. So any CEO who enjoys that process is not a good CEO. Yeah, that’s so true. This is kind of a difficult thing. You have to be ruthless to some degree.  You do. Yeah. That's why this framework has helped me—and it's helped me be gracious and kind to people. Let's just call her Jane, right? A totally fictitious person. But you can go to Jane in stage three and say, “Jane, do you remember how much you loved it in the first phase?” I'm going to give you some time here. You are going to leave, but I'm going to give you some time to work on a special project. But you also need to find your next startup—because you love that environment. And I am going to put this bureaucracy in place, and you're going to fight it until the day you die. So I can't have you here—I just can't. I can give you this little thing to do and you can have some weeks to go do that and give you some time, but the framework helps you be gracious and helps you make those decisions as you grow. That’s an amazing framework. This is really unique. We've recorded, I think, close to 400 episodes with different frameworks—and this hasn't come up. Nothing similar has come up.  Woo-hoo.  Love it. So where are you now in your business? Which phase are you in?  I am in between the whiteboard and the PowerPoint phase. Maybe because I'm an optimist, I'm going to say I'm in the PowerPoint phase. But I know there's still part of me that's drawing things on the whiteboard. We have 12 people, so we're just at the edge of growing out of that phase. I don’t have that layer in the middle. We have half a dozen clients. I suspect that by the end of this year, we'll be fully in the PowerPoint phase. And it'll be another 18 months after that until we get to the next stage—and that's assuming we continue to grow. I mean, my whole raison d'être is to find these really special things, grow them, and make an impact. So let’s hope that happens. Yeah, well, you've had some practice in your previous six CEO positions, so I'm sure you'll figure this out. So what drives growth in your business?  Yeah, this goes a little bit back to phase one. So I've picked an area that's growing by itself. I mean, AI—there are more and more models being deployed in hospitals. Hospitals are growing. The number of models deployed in them is growing at about 2.2 times the rate of the general population. So good for me. There are federal regulations coming that say you need to control what your AI models are doing. That's also good for me. It's a lovely day when regulation is good for your business—it usually isn't. But it's not unusual in healthcare. If you look at electronic health records, that was driven by government regulation and funding. So this is a little bit like that. Federal, state, and other institutions are driving this trend. And then there are things happening inside healthcare organizations themselves that we can tap into. I always think that when you're selling, you should have a good story. So I'm going to tell you the kind of story we use.  When we meet with a chief information officer, we tell stories like the ones I'm about to share. And this really helps us tap into that growth. Because part of growth in a B2B environment is having a strong sales team, good engagement, and solid frameworks—like: do they have budget? Are you talking to the right decision-maker? All of those kinds of frameworks, which to me are more tactical—I've used a lot of them. But we go in and say things like: “Have you ever experienced a situation in radiology where a new model was released and no one told you about it—and now you have to monitor it?” This is happening. And they're like, “Oh my God—yes.” And then they tell you a story about it.  And then you say, “What about that note from CMS?”—that's the organization that runs Medicare and Medicaid, for those not in healthcare. “Did you hear that they're coming down to audit some of your peers?” And they're like, “Oh my God—we just got notice that we're being audited.” And then—how about your board? How's your board doing? Are they coming down and saying, “What are you doing in AI?” So you try to tell these stories and then you create this tension, where they have to grow and they have to control, and then that’s where we come in. We can help all of these companies manage all of these models. What we do—we have this product called ExplainerAI. We tap into the underlying data from the electronic health record—the EHR, or medical record. We tap into the models—the front end—and the logging files behind them. And then we can tell whether the model is exhibiting drift, and how it's performing across different areas. That could be geographic areas, or demographic areas. Is it performing the same with young men and older women? Is it performing the same over time? Is it degrading? Is it releasing personal health information when it shouldn't? Is it hallucinating, if it's an LLM? That’s what we do. And then we can send alerts out to people, saying, “Hey, listen, this model is making shit up right now, you need to deal with it.” And then they can talk to the vendor and handle it. So we're in a good space. And so growth is, to some extent, this idea of a rising tide lifting all boats. I've picked an area that's growing, so I can grow with it. And then part of it is being connected and having a good way of engaging with people who are buyers. And so we have these stories that we tell in our decks about how we help in these situations.  Have you had to pivot between the original idea and where you are?  Yeah, we have. And for anyone who's listening and thinking, “Oh my God, I'm going to have to pivot,” I use Google as my favorite example of someone who just got so lucky. They were like, “We're going to have this little thing that searches the internet,” and they never really changed—until they got so big they could do more. That is the exception, not the rule. And what’s interesting about the way we started is it’s still a core differentiator for us—we started with the ability to take data from an EHR, from a medical record, translate it, and store it in a common data model. It's called OMOP. It's the most common way that researchers structure this kind of data.  And we thought this technology would be widely adopted by researchers. We have contracts with people like Hopkins, Ohio State, NYU—big institutions—but it's not big enough. It’s not going fast enough. What it does do, though, is for our ExplainerAI, it gives us the technology—it's a moat—to connect to the source of truth, the electronic health record, so that you can get actual outcomes versus predictions. Many models cannot get the actual data out of the EHR. So they just say, “This is my prediction, this is my prediction, this is my prediction.” And over time—that's fine, those are predictions—but how do they actually compare to what really happened?  Yeah. What actually happened? And because of where we started, we have a way of efficiently and accurately getting that information. So it is still the bedrock. But it's definitely a pivot. And then you basically put an AI layer on top, and that's great. And how did you know when to pivot? How do you reach that tipping point? How do you know this is the moment—you have to pull the plug on this because it's not working?  First of all, I think on a personal level, I'm always late. So I think I could always have made this decision earlier. If I'm being self-critical at a high level. And I don't think I have a clean answer—but I'll tell you how I've done it. If you have a better way, I'd love to know. It’s about sales engagement. So you go to a hundred people, you have a hundred meetings, and you sell to two. That's not good enough. It's just not good enough. And those two are complaining. What you want to see in a product—and I think this is true of all great products, especially today—I use examples like Facebook and Tesla—is that products are pulled, not pushed. If you still find yourself, after nine months, pushing—and you don't have the momentum where your product is being pulled—you're wrong. You need your clients to be making referrals, and you need to be pulled into deals. In today's advertising and marketing world, it's too noisy.  Maybe back in the seventies you could do it, but now it's just too noisy—especially in B2B. There are so many people selling to the same buyers that they need to hear about your product from others, have people around them recommending it, and pulling you in. There's some time—and I usually take closer to a year, which is long. It would be better for me to do it in six months or even three months. I haven’t found a way to do that where you pivot if you’re just not getting traction, basically.  Yeah, okay. I love it. So what's one thing in your company that you're trying to figure out right now? One thing in my company that I'm trying to figure out right now is how to further ramp up sales. I'm cheating a little bit here, because I think we may already have it figured out—but leaving you with an unanswered question isn't very helpful. So we were having—and still are, to some extent—problems getting ExplainerAI rolled out. People were interested in it, but they wouldn't buy. So we tried to figure out why. And one of the things we found is this: For those of your listeners who may not know, healthcare is probably the largest portion of GDP in the country. Buyers are very large. We don't always think about it this way, but if you do—everyone goes to the doctor. It affects 100% of the population. And these large institutions—a hospital is usually a multi-billion-dollar organization—and there are about 6,500 of them in the country. So we've got 6,500 multi-billion-dollar companies in this country. It’s crazy, right? They don't want to buy from small companies—they want to buy from big companies. This is one of the things we found out. So we get to the finish line, they say yes—and then no one tells you the truth, right? No one says, “I'm not buying from you because you're small.” But we ended up figuring it out through triangulation. So we've been building partnerships. We started with Intel. We made some of our models work on Intel CPUs, and I'm actually pretty proud of that work. For the nerds out there—we're working on Xeon 6 chips, the Granite Rapids chips—running locally deployed LLM ensembles. Think of it as models like Qwen and LLaMA running inside their chips—what I'd call small-to-medium language models, not large language models.  Up to 32 billion parameters, running on a CPU, not a GPU. So that’s a big deal. Intel loves us, and we've been able to leverage their ecosystem to have their partners sell our product. So now you've got HPE selling ExplainerAI. You've got Lenovo selling ExplainerAI. And probably my favorite partner—love you, ePlus, if you're listening—I think you're the best. They're a Fortune 1000 reseller selling ExplainerAI. So now we have large companies selling our product, and that's starting to come to fruition. Now, it's not solved—my revenue isn't going boom yet—because if it were, I'd be firmly in the PowerPoint phase, heading toward the PDF phase. But it's looking really good, and I'm very excited.  Cognome Inside.  There you go. Cognome Inside—yes. Cognome Inside. Intel Inside—for those of you who remember. Yes.  Love it. Okay, so before we wrap up, I have one more question for you: What is a question that entrepreneurs should always be asking themselves?  I think the hardest thing about being an entrepreneur is dealing with the amplitude of the variance that happens inside it. There are incredibly high days, and there are incredibly low days. There are days when you don't even want to get out of bed in the morning. You don't have many clients, and one of them has just told you that you're a complete moron. Even if you've got the best product in the world, if you're in the whiteboard or PowerPoint phase, you're going to make mistakes. You just are. No one's perfect. And there are days when some combination of a client, an employee, or the product—something has failed, someone has left, something isn't working—and you feel awful. So what I'd say to entrepreneurs is this: if you really are an entrepreneur, it is your personality that you can still get through those and wake up in the morning and say, I believe in this. I know I can do it. I can keep doing it.  And one of the things that I think separates an entrepreneur from someone who isn't is this: When I go through these moments, I ask myself, “What's the worst that could happen?” And I usually start with: “Is anyone going to die?” And the answer is almost always no. No one's going to die. So it’s not that bad. And by the way, I remember giving that advice to a young person once—and I saw their face go white. And I thought, “Oh, that's not an entrepreneur.” That's the kind of person who hears that and thinks, “Oh my God, really? You think about the worst thing that could happen so you can deal with it?” And I'm like, yes.  Does that apply to the company itself? Is the company included in that “worst-case” question?  To me, the next step is: is an individual going to die? That's a higher stake than whether the company is going to die. But yes—is the company going to die? That's part of the thinking, because you're going through all the consequences. Am I going to lose all my money? Is the company going to fail? Those are escalations of that thinking. But to me, company death is less tragic than a human death.  Yeah, true.  Not everyone might agree with that, but I think so.  You can try again.  Yeah.  Start another company.  Yeah, exactly. Anyway, your question was: what is a question that an entrepreneur should always be asking themselves? For me, turning that upside down and inside out—it's: what's the worst that can happen, and can you get through it? Are you able to get through it? Do you have the drive and the imagination to keep going? That's the question I've continually found myself asking, as opposed to any other kind of existential question. And I think some of the other questions are not always the right way to look at it—like“Is this the best business?” Because there's a very big difference between an entrepreneur and an investor.  An entrepreneur has to keep going, while an investor might quit. Investors, they’re playing the portfolio game. They can say, “That's not working—I'm dropping that and keeping this.” As an entrepreneur, you can't really play that game with your time. I mean, Elon Musk is running four companies—so okay, fine—but most of us aren't. Most of us are running one or two, and we need more tenacity to make it work—to pivot or to find another path. That's a really big difference between an entrepreneur and other kinds of people. And it's why I've kept doing it. It comes back to the very first question: why do you do this? I can't help myself. I just can't. It's what I like to do.  Yeah, the contrast is addictive—the contrast between near-death and near-Nirvana, right? Yeah. I love it. I mean, you can't have euphoria without depression. You wouldn't know what it was—it would just seem normal.  Yeah, just a personal example of that—I was in Hungary, where I was born, for the election two weeks ago.  By the way, I'm so excited about that election, for many reasons.  The exhilaration that I felt—and that everyone else felt—was even greater than when the Berlin Wall came down, because the system was worse.  Yeah.  And if they hadn't lived through that for 16 years, they wouldn't have felt it. Now, we didn't experience it directly—but still.  But even I was paying attention to a lot of things, and I was following that one very closely. Even I felt that sense of euphoria. I was like, “That's great.” I was at the dinner table with my wife and kids—and I'm not Hungarian, it's not affecting me. I mean, Viktor Orbán isn't really having any effect on my life at all. Maybe he shows up at some conferences in the U.S., but still—not affecting me. But I'm sitting there at dinner like, “Did you hear what happened today? That's great.” Anyway.  Awesome. I'm glad you're on that side of the equation. James, if people would like to learn more—if they'd like to learn about Cognome and connect with you—where should they go? Where can they find you?  Yeah, so you can certainly go to cognome.com. You can email info@cognome.com. But if you've listened to this podcast, I'm always happy to hear from people. I answer every single email myself. And if you know my name—James Green—you can just put a dot in the middle and add @cognome.com at the end, and that will get to me. Delighted to hear from any of you—especially if you're a CIO in a hospital, you should reach out.  Well, all those hospital CIOs—please call James, or at least send him an email. And for those of you listening—this was an amazing framework: from whiteboard to PowerPoint to PDF. Definitely relatable. And remember—if no one's dying, it's okay. You can always pivot and live to fight another day. So, James, thanks for coming—and thank you for listening. Important Links: James' LinkedIn James' website James' email: info@cognome.com

Have you ever tried to explain your belief in God to someone else? When? Have you ever felt embarrassed or frightened because you were a Christian? How can you follow Jesus and serve others in spite of the prejudice they may have towardyou? A story from P

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Alicia Lyttle. SUMMARY OF THE ALICIA LYTTLE INTERVIEW From “Money Making Conversations Master Class” with Rushion McDonald [ 1. Purpose of the Interview The purpose of this interview was to: Showcase Alicia Lyttle, CEO and co‑founder of Air Innovations, known widely as the “Queen of AI.” [ Educate small business owners, entrepreneurs, and nonprofits on how to leverage AI for growth. Highlight her mission to empower the African American community to not only keep up with AI—but lead in it. [ Demonstrate how AI tools can transform operations, content creation, finances, and productivity in minutes instead of months. Inspire listeners through her entrepreneurial journey, professional pivots, and personal resilience. 2. High-Level Summary Alicia Lyttle returns to the show two years after her last appearance, now positioned at the forefront of the global AI movement. She explains how her work has shifted from annual summits to monthly AI Business Summits, teaching tens of thousands of entrepreneurs how to use AI hands‑on for content, marketing, operations, and scaling. She breaks down how simple tools—such as NotebookLM, ChatGPT, Jasper, Gemini, and HeyGen—can turn a single piece of content into newsletters, PowerPoints, videos, study guides, and more. She stresses that AI is now accessible, especially with free versions like ChatGPT. Alicia also shares her origin story in AI, beginning with a 15‑year‑old speaker at Walmart Tech Live describing IBM Watson. This sparked her fascination and ultimately led her to pivot her entire company toward full-time AI training and consulting by 2022—despite skepticism from her peers. She details the massive growth of her brand, including 21,000+ live summit attendees and explosive social media expansion. The interview also addresses AI’s role in finance, healthcare, government, job disruption, and how individuals can future‑proof themselves. Her personal story of overcoming a restrictive ex-husband who told her she would “never speak again” underscores her powerful message: no one should silence your gifts. Now she speaks to thousands, leads major events, and helps others build new careers in AI. 3. Key Takeaways A. AI Is Evolving Fast—and So Must We AI is changing so quickly that entrepreneurs cannot afford to wait for annual updates. This is why Alicia shifted to monthly training summits. People need ongoing education to stay competitive. B. Hands‑On AI Education Is the Key Alicia doesn’t just lecture—she walks participants through real demonstrations: Uploading YouTube links Creating summaries Generating emails, mind maps, PowerPoints, quizzes, videos, and more…all from a single input. Her approach eliminates fear and teaches entrepreneurs how to use AI immediately. C. Accessibility Has Changed the Game The release of ChatGPT, especially the free version, democratized AI. Before that, tools like IBM Watson were too complex and expensive. Now anyone with a laptop and internet connection can build websites, write content, or automate business flows in minutes. [ D. The African American Community Must Lead—Not Follow Alicia emphasizes that historically, Black communities have been “last in line” in tech innovation, but this AI era presents a once‑in‑a‑generation opportunity to jump ahead.She sees it as her mission to speak everywhere Black entrepreneurs are to ensure they seize this moment. E. AI Will Replace Tasks—But People Can Future‑Proof Themselves Jobs are already shifting. Companies are laying off non–AI‑literate employees.Alicia urges people to: Become AI‑fluent Join AI committees at work Pursue certification Use AI to become their company’s internal expert “There’s no maybe—you have to learn AI,” she warns. F. AI is Transforming Every Sector: Finance, Healthcare, Government She provides insights on… AI receptionists (“Monica” and “Leslie”) that boost customer interaction to 92% Financial analysis using secure ChatGPT setups AI mental health companions Government calls for national AI leadership G. Alicia Monetizes Through Education, Certification & Consulting Her business model includes: Free monthly summits Paid masterclasses Corporate consulting AI certifications Live Atlanta workshops She teaches others to become AI consultants too. H. Her Personal Triumph Story Inspires Thousands A powerful moment is when she recounts her ex-husband saying: “There’s only one quarterback on a team—and you will never speak again.”Yet today, 1,200+ people attend her live events, and tens of thousands join her virtual trainings. Her success proves resilience and purpose overcome adversity. 4. Key Quotes On AI Opportunity “Never has there been a better time in history to start, build, or scale a business than right now.” On Training Entrepreneurs “Open your laptops… use the same prompt I use. See what results you get.” On the Power of AI Tools “You can take one episode and repurpose it into all these different content ways.” On Pivoting Her Entire Company “In 2022, I said we’re closing this business and going all in on AI.” On Being Black in Tech “My mission is to make sure our community is not left behind—but ahead of the curve.” On Personal Resilience “You will be speaking on the best stages… people will come to see you.”(A friend’s response after she was told she’d “never speak again.”) On Future-Proofing Careers “Those using AI will replace you. You have to learn how to leverage AI.” On AI as a Human-First Technology “AI plus human intelligence—that’s what takes things to the next level.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Garett Medlin just got the official title for the job he was already doing: AI Practice Lead at P3. He's also the person responsible for Rob trying Cowork in the first place, despite Rob's very reasonable question: "Why the hell would I want Cowork if I already have Claude Code?" Then Rob accidentally proved Garett right. He made an offhand comment about needing a better way to track feedback on book graphics. Nothing dramatic. Just the kind of annoying little process problem everyone complains about and nobody fixes. Two days later, there was a Slack bot reminding him to review images, a web app with approve buttons, surrounding context from the manuscript, and a clean way to send feedback without creating a Slack archaeology project. Built by a non developer. In Cowork. Which makes Microsoft's Copilot Cowork story… awkward. Garett came with the field report. Yes, it can make PowerPoints. Yes, it talks to OneDrive. No, it doesn't have memory. No, it doesn't have custom instructions. No, it doesn't have projects. The section where those capabilities are supposed to live is called "Acquired Skills," and it currently says they will appear here. Which is a choice. At the same time, companies are getting top down mandates to spend $20 million a year on AI with absolutely no idea what they're supposed to spend it on. IT gets handed the problem, Copilot gets treated like the answer, and somebody nearby is always trying to sell a very expensive fear of the tools that already work. This episode is really about that gap. Between what's shipping and what's still "coming soon." Between the people waiting for enterprise permission and the people already building useful things on a Tuesday afternoon. Turns out, the scariest part of AI might be realizing the non developers got there first.

Do you find it difficult to love some people? Have you ever read 1 Corinthians 13 and wondered how you could have the love described by Paul? Do you think it's even possible? Let's read about Tina and her family to see how the qualities describedin this c

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Alicia Lyttle. SUMMARY OF THE ALICIA LYTTLE INTERVIEW From “Money Making Conversations Master Class” with Rushion McDonald [ 1. Purpose of the Interview The purpose of this interview was to: Showcase Alicia Lyttle, CEO and co‑founder of Air Innovations, known widely as the “Queen of AI.” [ Educate small business owners, entrepreneurs, and nonprofits on how to leverage AI for growth. Highlight her mission to empower the African American community to not only keep up with AI—but lead in it. [ Demonstrate how AI tools can transform operations, content creation, finances, and productivity in minutes instead of months. Inspire listeners through her entrepreneurial journey, professional pivots, and personal resilience. 2. High-Level Summary Alicia Lyttle returns to the show two years after her last appearance, now positioned at the forefront of the global AI movement. She explains how her work has shifted from annual summits to monthly AI Business Summits, teaching tens of thousands of entrepreneurs how to use AI hands‑on for content, marketing, operations, and scaling. She breaks down how simple tools—such as NotebookLM, ChatGPT, Jasper, Gemini, and HeyGen—can turn a single piece of content into newsletters, PowerPoints, videos, study guides, and more. She stresses that AI is now accessible, especially with free versions like ChatGPT. Alicia also shares her origin story in AI, beginning with a 15‑year‑old speaker at Walmart Tech Live describing IBM Watson. This sparked her fascination and ultimately led her to pivot her entire company toward full-time AI training and consulting by 2022—despite skepticism from her peers. She details the massive growth of her brand, including 21,000+ live summit attendees and explosive social media expansion. The interview also addresses AI’s role in finance, healthcare, government, job disruption, and how individuals can future‑proof themselves. Her personal story of overcoming a restrictive ex-husband who told her she would “never speak again” underscores her powerful message: no one should silence your gifts. Now she speaks to thousands, leads major events, and helps others build new careers in AI. 3. Key Takeaways A. AI Is Evolving Fast—and So Must We AI is changing so quickly that entrepreneurs cannot afford to wait for annual updates. This is why Alicia shifted to monthly training summits. People need ongoing education to stay competitive. B. Hands‑On AI Education Is the Key Alicia doesn’t just lecture—she walks participants through real demonstrations: Uploading YouTube links Creating summaries Generating emails, mind maps, PowerPoints, quizzes, videos, and more…all from a single input. Her approach eliminates fear and teaches entrepreneurs how to use AI immediately. C. Accessibility Has Changed the Game The release of ChatGPT, especially the free version, democratized AI. Before that, tools like IBM Watson were too complex and expensive. Now anyone with a laptop and internet connection can build websites, write content, or automate business flows in minutes. [ D. The African American Community Must Lead—Not Follow Alicia emphasizes that historically, Black communities have been “last in line” in tech innovation, but this AI era presents a once‑in‑a‑generation opportunity to jump ahead.She sees it as her mission to speak everywhere Black entrepreneurs are to ensure they seize this moment. E. AI Will Replace Tasks—But People Can Future‑Proof Themselves Jobs are already shifting. Companies are laying off non–AI‑literate employees.Alicia urges people to: Become AI‑fluent Join AI committees at work Pursue certification Use AI to become their company’s internal expert “There’s no maybe—you have to learn AI,” she warns. F. AI is Transforming Every Sector: Finance, Healthcare, Government She provides insights on… AI receptionists (“Monica” and “Leslie”) that boost customer interaction to 92% Financial analysis using secure ChatGPT setups AI mental health companions Government calls for national AI leadership G. Alicia Monetizes Through Education, Certification & Consulting Her business model includes: Free monthly summits Paid masterclasses Corporate consulting AI certifications Live Atlanta workshops She teaches others to become AI consultants too. H. Her Personal Triumph Story Inspires Thousands A powerful moment is when she recounts her ex-husband saying: “There’s only one quarterback on a team—and you will never speak again.”Yet today, 1,200+ people attend her live events, and tens of thousands join her virtual trainings. Her success proves resilience and purpose overcome adversity. 4. Key Quotes On AI Opportunity “Never has there been a better time in history to start, build, or scale a business than right now.” On Training Entrepreneurs “Open your laptops… use the same prompt I use. See what results you get.” On the Power of AI Tools “You can take one episode and repurpose it into all these different content ways.” On Pivoting Her Entire Company “In 2022, I said we’re closing this business and going all in on AI.” On Being Black in Tech “My mission is to make sure our community is not left behind—but ahead of the curve.” On Personal Resilience “You will be speaking on the best stages… people will come to see you.”(A friend’s response after she was told she’d “never speak again.”) On Future-Proofing Careers “Those using AI will replace you. You have to learn how to leverage AI.” On AI as a Human-First Technology “AI plus human intelligence—that’s what takes things to the next level.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Isn't it fun to get something in the mail? Who is the favorite person you like to receive mail from? Today in our story Titus gets a special letter from Paul. Let's find out what it said.

Have you ever had an argument with someone in your family? How did you feel afterward? What if bad feelings from an argument are allowed to fester? Jesus wants us to live at peace with all the members of our family at home and in the church. Paul gives us

Dr. Sandra Glahn What does ancient Christian art created in a culture of orality reveal about women in the early church? Dr. Sandra Glahn of Dallas Seminary joins Sharifa Stevens of Beyond Ordinary Women in this conversation about the visual record of women in the early church. In a time when many people were illiterate, the church used visual images to teach the people and honor those who were heroes of the faith. By studying the art of the Byzantine Era, we are able to learn more about the church of that day. The Visual Museum of Women in Christianity has created a place for us to see many of these images today and provide free access to downloadable pictures of these pieces of art. You will find this conversation both educational and a delight as you hear the amazing stories of prominent women in the early church. Sharifa Stevens Recommended resources The Visual Museum of Women in Christianity BOW Podcast episode Using the Center for Women in Leadership BOW Podcast episode Women & Worship in the Early Church This episode is available on video as well. Timestamps: 00:21 Introductions 01:19 What is the Visual Museum of Women in Christianity and how can I access the free downloads 03:39 What women in church history are found in the visual record? 08:49 Why are these names and their stories important to know? 25:06 In what countries are you looking for more visual resources? 26:10 How does visual storytelling change the way people understand theology, Scripture and churches? 30:26 How do you select the women to feature next? 35:56 Resources TranscriptSharifa >> Hello, everyone, and welcome to the Beyond Ordinary Women Podcast. I am your host for today, Sharifa Stevens, and I would like to introduce you to someone whom I admire. Dr. Sandra Glahn is a journalist and also the author, coauthor or editor of more than 20 books. She serves as Professor of Media Arts and Worship at Dallas Theological Seminary. You can discover more about Dr. Glahn on our website, BeyondOrdinaryWomen.org. Dr. Glahn's most recent endeavor is the Visual Museum of Women in Christianity which we're going to learn more about today. Welcome, Dr. Glahn. Dr. Glahn >> Thank you so much. What a pleasure to see you. Sharifa >> Well, it's a pleasure to see you always. I wanted to just jump in to questions about the Visual Museum of Women in Christianity because I'm a newbie to this subject, and I'm sure there would be plenty of people in the audience who are intrigued and want to know more. So let's get started. Dr. Glahn >> Let's do it. Sharifa >> How would you describe the museum to someone encountering it for the first time? Dr. Glahn >> It's a place to get free high quality photos of women and the history of the church, particularly the early church and Byzantine eras. Maybe in 4.0 we'll be looking at every century of the church, but really it's focused much more on women in the early church. And it's a resource with free downloads where you don't have to ask permission. You don't have to say where you got it. Everything is a work for hire with photographers so that women are much more easy, much more easily accessed if you want to include visuals with a presentation. What we found, well, there's probably more than you need it just for a short explanation, but Sharifa >> no. Dr. Glahn >> we found that when we were looking to add women to PowerPoints and talks and people were looking for them for sermons, they're hidden behind paywalls. The art was paywalled or it was clipart. So it was one extreme or the other, the really high quality stuff. You know, it was illegal. If it was if it was even there. And so this is an effort to make it super accessible. Sharifa >> When you say early church, just for those of us who might not have a clear timeline of the Byzantine era, what are the years that we're talking about? Dr. Glahn >> So early church, of course,

Have you noticed how easy it is to feel at home with others who believe the same as you do? Take a journey back in time and picture Paul with your mind's eye as he travels, makes friends, and shares with others his faith in Jesus.

Carregado pelo Rei do Áudio, Ricardo Maria, terceiro de seu nome, príncipe das terras devastadas pelo vento, filho de mãe doida, jogador de basquetebol, rejeitado do Principado, ainda-não Rei do Vídeo, proprietário de abrigo, jogador da equipa Sénior de Basquetebol do Sport Lisboa e Benfica durante a época 25-26 num treino, possuidor de um pénis muy digno mas que não curte de falar disso, com soninho enquanto escreve isto.Patreon⁠⁠https://www.patreon.com/CUBINHO⁠⁠BILHETES GENTIL:⁠⁠⁠⁠⁠https://linktr.ee/antonioacoutinho⁠⁠⁠⁠⁠BILHETES ARRAIAL:⁠⁠⁠⁠⁠⁠⁠⁠https://ticketline.sapo.pt/evento/-arraial-vitor-sa-99200?fromTopList=1⁠⁠⁠⁠⁠⁠⁠⁠BILHETES LABS:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ticketline.sapo.pt/evento/freakshow-labs-97913⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CUBINHO, o podcast do colectivo CUBO. António Azevedo Coutinho, Ricardo Maria e Vítor Sá arrancam com a segunda parte deste projecto a três frentes. CUBINHO, um podcast em que se garante boa disposição e alguém a embirrar com o Ricardo.António Azevedo Coutinho https://www.instagram.com/antonioacoutinho/https://twitter.com/antonioacoutinhRicardo Mariahttps://www.instagram.com/ricardotaomaria/https://twitter.com/ricardotaomariaVítor Sáhttps://www.instagram.com/savitorsa/https://twitter.com/savitorsa

What actually happens when you say “yes” to a women's real estate retreat where you barely know anyone? Most people assume it's all networking and small talk, but the reality is much deeper. It's about the moment you stop overthinking and start showing up for yourself.In this episode, I'm joined by my friends from the Outer Banks Girlfriends & Growth Rereat– Sue, Shae, Karey, and Jamie. We're pulling back the curtain on what it really feels like to trade the daily grind for a house full of strangers and leave with a tribe.We talk about:From five-minute "just booked it" moments to following a gut feeling, how each woman pushed past the "introvert's anxiety" to get into the room.How a simple hallway conversation can spark an entirely new revenue stream or a "true north" business realignment.Why we designed a retreat that prioritizes breathing room over back-to-back PowerPoints.Using the retreat to turn scattered ideas into actionable structures—from team building to smarter automations.How these women are using tools like Notion and AI to document processes and clarify their guest avatars without losing the human touch.But this isn't just a recap of a trip. It's about the courage to invest in yourself. We dive into the emotional side of growth, navigating the "grumpy" voice of self-doubt and balancing businesses with families and W-2 jobs. You'll hear why shared values in real estate and hospitality can turn a house of strangers into a powerful support system in less than a weekend.If you've ever wondered if a retreat is "for you" or if you're too new, too seasoned, or just too busy, this conversation is your honest, unfiltered answer. Get ready to discover why stepping into the right room is the fastest way to find the clarity and momentum you've been looking for.HIGHLIGHTS AND KEY POINTS:[01:32] A short introduction about our guests Sue, Shay, Carrie, & Jamie, and their experiences at a recent Girlfriends & Growth Retreat in the Outer Banks[04:42] Sue shares deciding quickly to attend the Girlfriends and Growth retreat[06:55] Shay's experience when she first heard about the Girlfriends & Growth and shares that her decision to attend the retreat came from a place of curiosity mixed with hesitation[09:43] Jamie shares that her decision to attend the Girlfriends & Growth retreat was driven primarily by intuition [10:51] Carrie's initial reaction to the retreat concept was skeptical, particularly about hosting it at the beach during winter [14:54] Sue talks about her experience when arriving at a house full of women she didn't know and how she navigated the initial discomfort[17:40] Jamie reflects on walking into the retreat and feeling completely at ease, even though she didn't know who she would connect with[19:21] Shay's experience on stepping into the retreat feeling a little shy and uncertain, worried that everyone else might have more in common or be more experienced since she no longer hosts[21:51] How Carrie's takeaways from the Outer Banks retreat are shaping a more flexible, intentional experience in Pigeon Forge[28:13] Jamie explains that the retreat helped her clarify and organize the next steps for her business, particularly around building foundational systems, automations, and processes[32:00] How Sue used the retreat to refocus on guest experience, processes, and collaborative innovation[36:39] How Shay discovered the value of technology and the power of a supportive industry tribe[38:38] Carrie emphasizes the joy of watching 25 strangers enter a retreat and leave as a connected tribe, having shared experiences and exchanged contact information[41:02] Jamie advises trusting both gut and logic when making retreat decisions, especially for those who may not feel their intuition guiding them[42:39] Shay advises anyone on the fence about attending a retreat to just go, emphasizing that it's a net gain no matter the outcome[43:52] Sue encourages silencing self-doubt and embracing the investment in oneself[45:05] The importance of mastering mindset, silencing “Grumpy Greg,” and paying it forwardGolden Nuggets:“Being surrounded by smart women in real estate, but also just having sound boards you know, to be able to share ideas and get perspective in a non threatening, non judgmental environment, I think is so helpful.”“Just having alone time in my room to think and process the things that I've learned is incredibly helpful for me to be able to walk away from that retreat and walk away with an action plan.”“If anyone is thinking about making decisions, it is a breeding ground for the type of collaboration and brainstorming that you really need to not be stuck in making your own decisions.”“The more skilled that we can become at controlling those voices and controlling our mindset, the stronger we are, as women, as individuals, as entrepreneurs.”Join Our Next Retreat: https://bit.ly/4bPybnWEnjoyed the show? Subscribe, Rate, Review, Like, and Share!

“Sobre Combustíveis, Guerra e Powerpoints.” ********************************************************************************* Melhor forma de ajudar o Medo e Delírio? Pix recorrente no medoedelirioembrasilia@gmail.com *AGENDA* .28 de março, sábado, 21h BELO HORIZONTE Festa do Medo e Delírio na Autêntica! https://www.sympla.com.br/evento/medo-e-delirio-em-bh-a-festa/3311106 .11 de abril, sábado, 16h SÃO PAULO Lançamento do livro “Juízo Final” Megafauna do Copan .16 de abril, quinta, 19h BRASÍLIA Lançamento do livro “Juízo Final”! Paradeiro Café .18 de abril, sábado, 20h BRASÍLIA Festa do Medo e Delírio na Infinu! https://shotgun.live/pt-br/events/isso-e-jazz-22 .25 de abril, sábado, 16h RIO DE JANEIRO Lançamento do livro “Juízo Final”! Livraria Janela, Laranjeiras .26 de maio, terça, 19h BELO HORIZONTE Lançamento do livro “Juízo Final”! Livraria JenipapoQuer anunciar no Medo e Delírio, escreve pra gente no medoedelirioembrasilia@gmail.com O post II – 2026.21 – (SEM TRADUÇÃO) Os personagens mais insuspeitos do mundo, hoje, no Medo e Delírio apareceu primeiro em Central 3.

“Sobre Combustíveis, Guerra e Powerpoints.” ********************************************************************************* Melhor forma de ajudar o Medo e Delírio? Pix recorrente no medoedelirioembrasilia@gmail.com *AGENDA* .28 de março, sábado, 21h BELO HORIZONTE Festa do Medo e Delírio na Autêntica! https://www.sympla.com.br/evento/medo-e-delirio-em-bh-a-festa/3311106 .11 de abril, sábado, 16h SÃO PAULO Lançamento do livro “Juízo Final” Megafauna do Copan .16 de abril, quinta, 19h BRASÍLIA Lançamento do livro “Juízo Final”! Paradeiro Café .18 de abril, sábado, 20h BRASÍLIA Festa do Medo e Delírio na Infinu! https://shotgun.live/pt-br/events/isso-e-jazz-22 .25 de abril, sábado, 16h RIO DE JANEIRO Lançamento do livro “Juízo Final”! Livraria Janela, Laranjeiras .26 de maio, terça, 19h BELO HORIZONTE Lançamento do livro “Juízo Final”! Livraria Jenipapo Quer anunciar no Medo e Delírio, escreve pra gente no medoedelirioembrasilia@gmail.com O post II – 2026.21 – (COM TRADUÇÃO) Os personagens mais insuspeitos do mundo, hoje, no Medo e Delírio apareceu primeiro em Central 3.

Have you ever felt lonely? Have you ever wished you had someone with you when you had to face difficult circumstances? While on earth Jesus had a Friend and Helper like that, and the same Friend andHelper wants to be part of your life as well. Some events

In this Workday Playdate, Erin sits down with AI expert and trainer John Rood to tackle how to actually implement AI at work without breaking trust, compliance, or culture. If you've been overwhelmed by AI hype or unsure where to start, this episode gives you a clear, actionable path forward.Inside This Episode:AI at Work, the Reality Check: What organizations are actually doing with AI today and where most are getting it wrong.HR as AI Gatekeeper: How HR can lead the charge in building smart, scalable AI policies that fit your organization.Adopt Too Fast or Too Slow: The hidden risks on both ends of AI adoption and how to find the sweet spot.AI Literacy for Everyone: Why AI skills aren't optional anymore and how to train teams from beginner to advanced.From Prompts to Productivity: How structured prompting unlocks real business value even for non-technical teams.Everyday AI Use Cases: From building PowerPoints to automating onboarding and internal research – what AI can actually offer you.Culture > Tools: Why experimentation, collaboration, and psychological safety determine whether AI succeeds or fails.The 3 AI Archetypes: How to engage early adopters, skeptics, and everyone in between.Red Flags to Watch: Shadow AI, data security risks, and governance gaps that can derail your strategy fast.Your First Steps: How to assess current AI usage, gather insights, and build a baseline policy that actually works.Who This Episode Is For:HR leaders navigating AI policy, compliance, and cultureSmall business owners ready to implement AI without the chaosPeople leaders balancing innovation with responsibilityTeams looking to boost productivity with practical AI useOrganizations that want to adopt AI without losing trustHumans who know AI is here and want to use it wiselyYour FreebieYou already have strengths that make you a powerful leader. But chances are, one of them is doing more heavy lifting than you realize.Enter your free resource: The Human Leadership Edge Quiz. In just 10 quick questions, you'll discover the leadership strength that sets you apart in the age of AI and how to use it more intentionally with your team.Take the Human Leadership Edge Quiz here.Connect with John RoodJohn's LinkedInJohn's websiteConnect with Erin Diehl x improve it!Leadership Playground online membership communityErin's websiteErin's InstagramErin's TikTokErin's LinkedInimprove it!'s websiteimprove it!'s InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Think of some exciting news you have had to tell. Whatmade the news so exciting? Whom did you want to tellfirst?

In this episode of Million Dollar Flip Flops, Rodric sits down with Bill Shander — information designer, data storyteller, LinkedIn Learning instructor, and author of Stakeholder Whispering.If you've ever:Crushed your team with bullet-heavy PowerPointsWatched people's eyes glaze over when you show a data tableThought “Yeah… I kind of know what this spreadsheet means”Or worried how AI is about to crash-land into your industry…this conversation is going to land.Bill has spent 30+ years helping organizations turn complex data into clear, visual stories that real humans actually understand — from giant consulting firms and governments to nonprofits and corporates in every vertical. Now he mostly teaches that craft and helps people communicate better with data.Together, we dive into:

What's up Bros??? We're back with the definitive best reality tv show around - Southern Hospitality. Picking up right where we left off at the Sir Wieners Party, we quickly move to a good resolution/understanding between Maddie and Brad (and Joe lurking in the background). We're mostly setting up for what will be an epic trip to Folly with this crew full of chaos and perhaps resolution, but first we have what we're calling the most realistic recovery/sponsor scene on tv as well as Joey Bottles Worldwide??? Learn more about your ad choices. Visit megaphone.fm/adchoices

Recall a time when you felt let down by your closestfriends. Or a time you felt totally alone and that no onecared about you. Jesus felt like that in our lesson today,but He discovered that even when He felt like that Godwas with Him and cared about Him.

Adam Haman returns to discuss with Bob the legacy to economics left by Murray Rothbard and Roger Garrison, in light of the 100th anniversary of Rothbard's birth and the recent passing of Garrison.Mentioned in the Episode and Other Links of Interest:The YouTube version of this conversation.Rothbard's Man, Economy, and State and Bob's Study Guide to it.Garrison's 1984 journal article. The home base of his amazing PowerPoints.Bob's journal article on Garrison's model related to neoclassical growth theory.This episode's sponsor, The Swan Brothers.The HamanNature substack.Help support the Bob Murphy Show.

How would you feel if you offered to help someone inneed and they were rude in return? Would you help themanyway? How do you think that following Jesus' examplewould lead you to do some unexpected things?

Ever wish you had a simple way to help your community or organization better understand dementia/brain change—without it being scary or overwhelming? In this episode, Teepa and Greg unpack the newly updated Getting to Know Dementia Community Training Kit (now with refreshed videos, updated PowerPoints, and refined interactive activities) and explain how you can run one session or link all six into a series. You'll also hear how it helps people move from improved awareness to the realization of I might need a team—and here's my next step. If you've been wanting an easy-to-use training resource that helps provide the transition from curiosity to real understanding, this is for you. The Getting to Know Dementia Community Training Kit provides everything you need to guide a meaningful learning experience with a group, even if you're not sure where to start. It's practical, adaptable, and designed to help people feel more prepared to respond with support (not judgment). 

This live episode of the Destination Marketing Podcast features a special crossover session with Destination Discourse, recorded in front of a live audience at the South Carolina Governor's Conference (SC Gov Con). Hosts Adam Stoker and Stuart Butler ditch the PowerPoints for a candid, interactive discussion about the "uncomfortable truths" facing the tourism industry today. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

What is your first reaction when asked to help someoneelse? Are you immediately willing, or do you want toknow how much work it will be? Does your responsedepend on who is asking for help? Imagine Peter andJohn's responses.

In this candid and surprisingly funny host episode of Uncover the Human, Cristina and Alex tackle a big question hiding inside a very real 2026 reality: what is leadership actually for? As AI hype grows and organizations rush to replace people with bots, they challenge the assumption that strategy decks, frameworks, and PowerPoints are the real job of leaders. If AI can create the plan faster and better, what's left? The answer: the human work. Leadership isn't announcing decisions or reorganizing every 18 months—it's creating psychological safety, listening deeply, understanding the system you're operating in, and supporting people through change.They unpack why middle managers feel stuck in the “sandwich generation” of organizations, why so-called “listening tours” often aren't listening at all, and why true leaders are the ones people speak to, not the ones who speak the most. Drawing on Stafford Beer's idea that “the purpose of a system is what it does,” they explore how outcomes reveal the real system at play—no matter the stated strategy. If you've ever wondered why your big ideas don't stick, why friction keeps resurfacing, or what leadership really means in an AI-powered world, this episode is both a reality check and a hopeful reframe: leadership is influence, safety, and support—not title, noise, or control.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why most Q1 plans stall and how hidden fear holds teams back. You’ll learn simple ways to turn a big roadmap into tiny actions you can start. You’ll discover how generative AI can suggest low‑risk steps that keep momentum without a big budget. You’ll explore how to break the blame cycle and build real progress even in risk‑averse companies. Watch the episode to start moving your plan forward. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-gap-between-planning-execution.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn: In this week's In-Ear-Insights—welcome from Snowmageddon. For folks listening later, it is the week of the big blizzard in the Northeast U.S., so we are all shoveling, but we're not talking about shoveling today. Well, we kind of are. We are talking about planning and execution. Mike Tyson famously said no plan survives getting punched in the mouth. And Katie, you recently asked in the Analytics for Marketer Slack group—join at Trust-Insights, AI analytics for marketers—how Q1 planning was going, and everyone said it isn't. You had thoughts about where that gap is between doing the plan and executing it. The character Leonard from *Legends-Tomorrow* has been quoted: “Make the plan, execute the plan, watch the play go off the rails, throw away the plan,” because that's how things go. So talk to me about why planning and reality don't match up so often. Katie Robbert: I started this question tongue‑in‑cheek: “How are all those fancy Q1 roadmap PowerPoints you spent weeks on in meetings doing?” I didn't expect the response—most are still sitting in SharePoint or largely untouched. The bottom line is that no one's really done anything. That's a trend across any industry, any vertical, any department, because making the plan is the easy part. Executing the plan feels risky, unsafe, unknown. I saw a post last week from our friend Paul Rotzer at Smarter-X, where he outlined eight stages companies go through when evaluating and adopting AI; most are stuck at one or two. My comment was that this is because of an unacknowledged fear from leadership—fear that by doing something they become irrelevant or that they'll get it wrong and be exposed. When we ask why we do all this planning and nothing happens, it comes down to unacknowledged fear. My hypothesis: I can get the best running shoes, put together a sophisticated training plan for a couch‑to‑5K, tighten my nutrition, get plenty of rest—yet that's just a plan. I still have to do it, to put one foot in front of the other. The scary part is, what if I fail? What if the plan doesn't work? What if I hurt myself, look silly, embarrass myself? Those thoughts creep up. In a larger, publicly traded organization with many eyes on every move, that fear is real. We can make plans, set goals, have expectations—but what if we act and it doesn't work? What if the wrong move is noticed? Christopher S. Penn: I like that analogy because there are externalities, too. We made the plan, got the running shoes, and now there are two feet of snow outside. “Okay, I guess I'm not going running”—a convenient excuse unless you own a treadmill. One of the things that seems true today is that planning requires some predictability to say, “Here's the plan.” Even with scenario plans—best case, worst case, middle—you still get wacky curveballs, like a sudden tariff wheel spin. As much as there are internal fears—afraid of failing, reluctant to stick your neck out—there are externalities: crazy events that render the plan obsolete. Let's flip this. You have the plan; maybe it's still valid, maybe it isn't. What does someone do to say, “Okay, I need to do at least one thing in the plan because I have ideas,” while hearing your perspective? Katie Robbert: Before we get into that, I want to acknowledge those externalities. In the running example, saying “the snow is a convenient excuse” takes accountability off you, so you're no longer at fault. Humans love to pass accountability to someone or something else—“It wasn't my fault; I couldn't run because it was snowing.” Then we ask, “Did you stretch? Did you do anything else?” The same pattern shows up in larger organizations: “The economy,” “the wind changed,” “someone said something weird,” “I'm superstitious.” Those become blanket excuses that shift blame. That's why doing the first thing is the biggest hurdle. Companies often set the bar too high—“I need to increase revenue by 20%.” They look for one magical thing to achieve that goal, but it isn't how it works. The real path is cumulative—task after task, every task, that gets you to the finish line. If you can't run because of two feet of snow, ask yourself, “Is running the only thing that gets me to a couch‑to‑5K?” Probably not. Dig deeper for smaller milestones—bite‑sized actions you can take. People often resist because they've already made a plan and don't want to redo it. Christopher S. Penn: My solution, which removes excuses, is to put the plan into your AI of choice and ask, “What's the first step I can take today toward this plan?” Acknowledge how the plan should adapt, but focus on the immediate action. For example, if you can't safely run, you might do leg squats to start strengthening muscles, so when you can run you'll be in better condition. That pushes accountability back onto you and gives you a bite‑size start. Planning has always been about agility—agile versus waterfall. Today's AI tools let you pivot on a dime. You can say, “Here's the Q4 with the Q1 plan, here's everything that has changed,” and then dictate new directions. Ask the AI for three to seven ideas for pivoting so you can still hit the 20% revenue increase target. These tools can suggest alternatives when, say, social media burns to the ground but you still have an email list, or when you haven't tried text messaging yet. Katie Robbert: At Trust-Insights we have an open, transparent culture. I'm all for experimentation as long as it's acknowledged. “I'm going to try this thing, here's the cost.” Not everyone has that luxury. Imagine a VP of marketing tasked with increasing website traffic by 30% and generating enough new MQLs to keep the sales team happy. Social media isn't the answer; email is exhausted. You look at higher‑cost options—paid ads, SMS texting. Those require software, time to find opted‑in phone numbers, and budget. That's where the fear comes in: a long list of options, but you have to justify the budget and risk failure. Christopher S. Penn: In scenario planning, you say, “The goal is a 20% revenue increase. This is what it will cost to get there. Stakeholder, is this still the goal?” If the stakeholder can't give you the budget, you can't achieve the plan. You might say, “With $500 I can get you 4% of the goal,” but the full goal requires more. You've done due diligence: the company's goal is set, but the reality is limited resources. It's like wanting to drive 500 miles with only a gallon of gas—you can't make the car use less gas to cover that distance. Katie Robbert: I'll challenge you to imagine you have no authority to push back on stakeholders. You can't simply say, “I can't do this.” You have to have the conversation—no excuses. In many organizations, the response is, “I don't want to hear excuses; we have to hit our numbers.” Christopher S. Penn: I've been in that situation. The typical response is to shift blame quickly, document everything, and blame the stakeholder to their boss. That's the solution that worked at AT&T, Lucent, and other large corporations. It goes back to why plans aren't executed: if you have no role, authority, or relationship power to change the plan, your best bet to keep your job is to deflect blame to someone else, ideally the stakeholder, as fast as possible. Katie Robbert: That's one of the worst answers you've ever given me. Christopher S. Penn: Putting myself in that position—I've been there, and that's exactly what you do to survive in big corporate America. Katie Robbert: If you get receipts but still have to do something, you can't just sit at your desk twiddling your thumbs. What do you actually do? Christopher S. Penn: Do you really want the answer? You call as many meetings as possible throughout the quarter so it looks like you're doing something. You send lots of emails, create fake activity that's considered acceptable in corporate America—“We're having a meeting to plan about the plan,” “We're having a pre‑meeting for the meeting.” That's why so little gets done, especially in risk‑averse organizations: everyone's energy is spent covering their own backs, so no one takes a real step forward. You cover your butt by saying, “I'm calling meetings, we're looking busy, we're talking about the plan for the plan.” Do you get anything done? No. Do you make progress toward your plan? No. Do you have something for your annual review that looks good? Yes. That's why many organizations are stuck on rung one of the AI ladder. In a place like Trust-Insights, I can say, “I'm going to do this thing.” It might spectacularly implode, but as long as it doesn't financially endanger the company or cause reputational harm, it's fine. That's why startups can challenge incumbents—they don't have the calcified bureaucracy of blame deflection. You can try something that might not work, but you'll try it anyway because you can. In risk‑averse, fear‑driven organizations, that never happens. That's why many talk about side hustles. When we started Trust-Insights, we had a side hustle because the corporate side fired people at the first sign of a 1% goal decline. With Trust-Insights now, I don't need a side hustle. Everything we do redirects back to Trust-Insights. We don't have a culture of fear that stops us from trying things. If I'm in a gray cubicle, my goal is to survive another day until the next paycheck. That's fair, and many people find themselves in that position. Katie Robbert: Back to AI tools: there is a way to at least try. We put a plan together and ask, “Who's going to execute it?” We're a four‑person team with big dreams and expectations, but the reality is we're still underwater. I open a chat in Gemini or Claude and say, “Here are my restrictions—zero budget. What can I do that's low risk, won't damage our reputation, and won't take a million hours?” These tools excel at pattern recognition, finding that tiny piece of information the human is blind to because they're too close. For example, we might be over‑indexed on our email list. Is there anything else we haven't done with email? That channel is still under our control. Could we draft copy for ads we can't run yet? Could we draft newsletter outreach even if we can't send it today? Is our newsletter list clean and ready? Those are low‑risk steps that keep the plan moving forward without exposing us to investors for a failed experiment. Christopher S. Penn: Exactly. For folks who feel stuck with no role power or relationship power, generative AI can help. If you can find $20 a month for a paid tool, great. It's never been easier to start a side hustle—no need to learn programming. If you have a good idea and are willing to invest time outside of work on your own hardware, now is the best time to try creating something. It may not work, but it's better than feeling stuck and powerless. If your plan feels like it's moving at 900-mph off a cliff, the tools are out there. If you have the willingness to take a little risk outside your day job, give it a shot. Katie Robbert: I keep trying to pull people back into their day jobs and help them find solutions because not everyone has time for a side hustle. Many are working parents or have a second job. This morning I asked, “What is one thing I can do today that won't take much time or budget but helps me keep moving forward?” One suggestion was to update CRM records. Marketing plans often require good, clean data. If you can't afford paid ads, are you ready to run them when you can? Look internally: do we have the best possible data? Is it clean? Is it ready? Can I draft copy for ads or newsletters even if we can't launch them yet? Those are low‑risk actions that keep momentum. Christopher S. Penn: The other thing to consider for those with no role or relationship power is that generative AI can be a low‑cost ally. If you can spend $20 a month on a paid tool, you have a new avenue to create value. Katie Robbert: My challenge to anyone stuck in Q1 plans—or any quarter—is to dig deep and ask, “What is one low‑risk, low‑resource thing I can do?” Is the data hygiene ready? If you were granted all the budget today, would you be ready to execute? Find those things, and you'll keep moving forward. Once you start that momentum—one foot in front of the other—it's easier to keep going. Christopher S. Penn: Absolutely. Christopher S. Penn: If you have thoughts on how you're getting unstuck, no matter the quarter, pop by our free Slack group—Trust-Insights-AI analysts for marketers—where over 4,500 marketers ask and answer each other's questions every day. You can also find us on the Trust-Insights-AI podcast, available wherever podcasts are served. Thanks for tuning in. We'll talk to you on the next one. Katie Robbert: Want to know more about Trust-Insights? Trust-Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence, and machine learning to empower businesses with actionable insights. Founded in 2017 by Katie Robbert and Christopher-S.-Penn, the firm is built on the principles of truth, acumen, and prosperity, helping organizations make better decisions and achieve measurable results through a data‑driven approach. Trust-Insights specializes in helping businesses leverage data, AI, and machine learning to drive measurable marketing ROI. Services span comprehensive data strategies, deep‑dive marketing analysis, predictive models using tools like TensorFlow and PyTorch, and optimizing content strategies. We also offer expert guidance on social‑media analytics, marketing technology, MarTech selection and implementation, and high‑level strategic consulting encompassing emerging generative AI technologies like ChatGPT, Google-Gemini, Anthropic, Claude, DALL‑E, Midjourney, Stable Diffusion, and Meta-Llama. Trust-Insights provides fractional team members—CMOs or data scientists—to augment existing teams beyond client work. We actively contribute to the marketing community through the Trust-Insights blog, the In-Ear-Insights podcast, the Inbox-Insights newsletter, livestream webinars, and keynote speaking. What distinguishes us is our focus on delivering actionable insights, not just raw data. We excel at leveraging cutting‑edge generative AI techniques while explaining complex concepts clearly through compelling narratives and visualizations. Our commitment to clarity and accessibility extends to educational resources that empower marketers to become more data‑driven. Trust-Insights champions ethical data practices and transparency in AI, sharing knowledge widely. Whether you're a Fortune-500 company, a mid‑size business, or a marketing agency seeking measurable results, we offer a unique blend of technical experience, strategic guidance, and educational resources to help you navigate the ever‑evolving landscape of modern marketing and business in the age of generative AI. Trust-Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

Have you ever played Simon says or follow the leader?How easy is it to follow all the time? When Jesus came tothis earth, He served others and invited His followers toplay follow the leader by following His example.

Q1 Lesson 13 - Live Man Walking

Listen and Subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Alicia Lyttle. SUMMARY OF THE ALICIA LYTTLE INTERVIEW From “Money Making Conversations Master Class” with Rushion McDonald [ 1. Purpose of the Interview The purpose of this interview was to: Showcase Alicia Lyttle, CEO and co‑founder of Air Innovations, known widely as the “Queen of AI.” [ Educate small business owners, entrepreneurs, and nonprofits on how to leverage AI for growth. Highlight her mission to empower the African American community to not only keep up with AI—but lead in it. [ Demonstrate how AI tools can transform operations, content creation, finances, and productivity in minutes instead of months. Inspire listeners through her entrepreneurial journey, professional pivots, and personal resilience. 2. High-Level Summary Alicia Lyttle returns to the show two years after her last appearance, now positioned at the forefront of the global AI movement. She explains how her work has shifted from annual summits to monthly AI Business Summits, teaching tens of thousands of entrepreneurs how to use AI hands‑on for content, marketing, operations, and scaling. She breaks down how simple tools—such as NotebookLM, ChatGPT, Jasper, Gemini, and HeyGen—can turn a single piece of content into newsletters, PowerPoints, videos, study guides, and more. She stresses that AI is now accessible, especially with free versions like ChatGPT. Alicia also shares her origin story in AI, beginning with a 15‑year‑old speaker at Walmart Tech Live describing IBM Watson. This sparked her fascination and ultimately led her to pivot her entire company toward full-time AI training and consulting by 2022—despite skepticism from her peers. She details the massive growth of her brand, including 21,000+ live summit attendees and explosive social media expansion. The interview also addresses AI’s role in finance, healthcare, government, job disruption, and how individuals can future‑proof themselves. Her personal story of overcoming a restrictive ex-husband who told her she would “never speak again” underscores her powerful message: no one should silence your gifts. Now she speaks to thousands, leads major events, and helps others build new careers in AI. 3. Key Takeaways A. AI Is Evolving Fast—and So Must We AI is changing so quickly that entrepreneurs cannot afford to wait for annual updates. This is why Alicia shifted to monthly training summits. People need ongoing education to stay competitive. B. Hands‑On AI Education Is the Key Alicia doesn’t just lecture—she walks participants through real demonstrations: Uploading YouTube links Creating summaries Generating emails, mind maps, PowerPoints, quizzes, videos, and more…all from a single input. Her approach eliminates fear and teaches entrepreneurs how to use AI immediately. C. Accessibility Has Changed the Game The release of ChatGPT, especially the free version, democratized AI. Before that, tools like IBM Watson were too complex and expensive. Now anyone with a laptop and internet connection can build websites, write content, or automate business flows in minutes. [ D. The African American Community Must Lead—Not Follow Alicia emphasizes that historically, Black communities have been “last in line” in tech innovation, but this AI era presents a once‑in‑a‑generation opportunity to jump ahead.She sees it as her mission to speak everywhere Black entrepreneurs are to ensure they seize this moment. E. AI Will Replace Tasks—But People Can Future‑Proof Themselves Jobs are already shifting. Companies are laying off non–AI‑literate employees.Alicia urges people to: Become AI‑fluent Join AI committees at work Pursue certification Use AI to become their company’s internal expert “There’s no maybe—you have to learn AI,” she warns. F. AI is Transforming Every Sector: Finance, Healthcare, Government She provides insights on… AI receptionists (“Monica” and “Leslie”) that boost customer interaction to 92% Financial analysis using secure ChatGPT setups AI mental health companions Government calls for national AI leadership G. Alicia Monetizes Through Education, Certification & Consulting Her business model includes: Free monthly summits Paid masterclasses Corporate consulting AI certifications Live Atlanta workshops She teaches others to become AI consultants too. H. Her Personal Triumph Story Inspires Thousands A powerful moment is when she recounts her ex-husband saying: “There’s only one quarterback on a team—and you will never speak again.”Yet today, 1,200+ people attend her live events, and tens of thousands join her virtual trainings. Her success proves resilience and purpose overcome adversity. 4. Key Quotes On AI Opportunity “Never has there been a better time in history to start, build, or scale a business than right now.” On Training Entrepreneurs “Open your laptops… use the same prompt I use. See what results you get.” On the Power of AI Tools “You can take one episode and repurpose it into all these different content ways.” On Pivoting Her Entire Company “In 2022, I said we’re closing this business and going all in on AI.” On Being Black in Tech “My mission is to make sure our community is not left behind—but ahead of the curve.” On Personal Resilience “You will be speaking on the best stages… people will come to see you.”(A friend’s response after she was told she’d “never speak again.”) On Future-Proofing Careers “Those using AI will replace you. You have to learn how to leverage AI.” On AI as a Human-First Technology “AI plus human intelligence—that’s what takes things to the next level.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and Subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Alicia Lyttle. SUMMARY OF THE ALICIA LYTTLE INTERVIEW From “Money Making Conversations Master Class” with Rushion McDonald [ 1. Purpose of the Interview The purpose of this interview was to: Showcase Alicia Lyttle, CEO and co‑founder of Air Innovations, known widely as the “Queen of AI.” [ Educate small business owners, entrepreneurs, and nonprofits on how to leverage AI for growth. Highlight her mission to empower the African American community to not only keep up with AI—but lead in it. [ Demonstrate how AI tools can transform operations, content creation, finances, and productivity in minutes instead of months. Inspire listeners through her entrepreneurial journey, professional pivots, and personal resilience. 2. High-Level Summary Alicia Lyttle returns to the show two years after her last appearance, now positioned at the forefront of the global AI movement. She explains how her work has shifted from annual summits to monthly AI Business Summits, teaching tens of thousands of entrepreneurs how to use AI hands‑on for content, marketing, operations, and scaling. She breaks down how simple tools—such as NotebookLM, ChatGPT, Jasper, Gemini, and HeyGen—can turn a single piece of content into newsletters, PowerPoints, videos, study guides, and more. She stresses that AI is now accessible, especially with free versions like ChatGPT. Alicia also shares her origin story in AI, beginning with a 15‑year‑old speaker at Walmart Tech Live describing IBM Watson. This sparked her fascination and ultimately led her to pivot her entire company toward full-time AI training and consulting by 2022—despite skepticism from her peers. She details the massive growth of her brand, including 21,000+ live summit attendees and explosive social media expansion. The interview also addresses AI’s role in finance, healthcare, government, job disruption, and how individuals can future‑proof themselves. Her personal story of overcoming a restrictive ex-husband who told her she would “never speak again” underscores her powerful message: no one should silence your gifts. Now she speaks to thousands, leads major events, and helps others build new careers in AI. 3. Key Takeaways A. AI Is Evolving Fast—and So Must We AI is changing so quickly that entrepreneurs cannot afford to wait for annual updates. This is why Alicia shifted to monthly training summits. People need ongoing education to stay competitive. B. Hands‑On AI Education Is the Key Alicia doesn’t just lecture—she walks participants through real demonstrations: Uploading YouTube links Creating summaries Generating emails, mind maps, PowerPoints, quizzes, videos, and more…all from a single input. Her approach eliminates fear and teaches entrepreneurs how to use AI immediately. C. Accessibility Has Changed the Game The release of ChatGPT, especially the free version, democratized AI. Before that, tools like IBM Watson were too complex and expensive. Now anyone with a laptop and internet connection can build websites, write content, or automate business flows in minutes. [ D. The African American Community Must Lead—Not Follow Alicia emphasizes that historically, Black communities have been “last in line” in tech innovation, but this AI era presents a once‑in‑a‑generation opportunity to jump ahead.She sees it as her mission to speak everywhere Black entrepreneurs are to ensure they seize this moment. E. AI Will Replace Tasks—But People Can Future‑Proof Themselves Jobs are already shifting. Companies are laying off non–AI‑literate employees.Alicia urges people to: Become AI‑fluent Join AI committees at work Pursue certification Use AI to become their company’s internal expert “There’s no maybe—you have to learn AI,” she warns. F. AI is Transforming Every Sector: Finance, Healthcare, Government She provides insights on… AI receptionists (“Monica” and “Leslie”) that boost customer interaction to 92% Financial analysis using secure ChatGPT setups AI mental health companions Government calls for national AI leadership G. Alicia Monetizes Through Education, Certification & Consulting Her business model includes: Free monthly summits Paid masterclasses Corporate consulting AI certifications Live Atlanta workshops She teaches others to become AI consultants too. H. Her Personal Triumph Story Inspires Thousands A powerful moment is when she recounts her ex-husband saying: “There’s only one quarterback on a team—and you will never speak again.”Yet today, 1,200+ people attend her live events, and tens of thousands join her virtual trainings. Her success proves resilience and purpose overcome adversity. 4. Key Quotes On AI Opportunity “Never has there been a better time in history to start, build, or scale a business than right now.” On Training Entrepreneurs “Open your laptops… use the same prompt I use. See what results you get.” On the Power of AI Tools “You can take one episode and repurpose it into all these different content ways.” On Pivoting Her Entire Company “In 2022, I said we’re closing this business and going all in on AI.” On Being Black in Tech “My mission is to make sure our community is not left behind—but ahead of the curve.” On Personal Resilience “You will be speaking on the best stages… people will come to see you.”(A friend’s response after she was told she’d “never speak again.”) On Future-Proofing Careers “Those using AI will replace you. You have to learn how to leverage AI.” On AI as a Human-First Technology “AI plus human intelligence—that’s what takes things to the next level.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Listen and Subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Alicia Lyttle. SUMMARY OF THE ALICIA LYTTLE INTERVIEW From “Money Making Conversations Master Class” with Rushion McDonald [ 1. Purpose of the Interview The purpose of this interview was to: Showcase Alicia Lyttle, CEO and co‑founder of Air Innovations, known widely as the “Queen of AI.” [ Educate small business owners, entrepreneurs, and nonprofits on how to leverage AI for growth. Highlight her mission to empower the African American community to not only keep up with AI—but lead in it. [ Demonstrate how AI tools can transform operations, content creation, finances, and productivity in minutes instead of months. Inspire listeners through her entrepreneurial journey, professional pivots, and personal resilience. 2. High-Level Summary Alicia Lyttle returns to the show two years after her last appearance, now positioned at the forefront of the global AI movement. She explains how her work has shifted from annual summits to monthly AI Business Summits, teaching tens of thousands of entrepreneurs how to use AI hands‑on for content, marketing, operations, and scaling. She breaks down how simple tools—such as NotebookLM, ChatGPT, Jasper, Gemini, and HeyGen—can turn a single piece of content into newsletters, PowerPoints, videos, study guides, and more. She stresses that AI is now accessible, especially with free versions like ChatGPT. Alicia also shares her origin story in AI, beginning with a 15‑year‑old speaker at Walmart Tech Live describing IBM Watson. This sparked her fascination and ultimately led her to pivot her entire company toward full-time AI training and consulting by 2022—despite skepticism from her peers. She details the massive growth of her brand, including 21,000+ live summit attendees and explosive social media expansion. The interview also addresses AI’s role in finance, healthcare, government, job disruption, and how individuals can future‑proof themselves. Her personal story of overcoming a restrictive ex-husband who told her she would “never speak again” underscores her powerful message: no one should silence your gifts. Now she speaks to thousands, leads major events, and helps others build new careers in AI. 3. Key Takeaways A. AI Is Evolving Fast—and So Must We AI is changing so quickly that entrepreneurs cannot afford to wait for annual updates. This is why Alicia shifted to monthly training summits. People need ongoing education to stay competitive. B. Hands‑On AI Education Is the Key Alicia doesn’t just lecture—she walks participants through real demonstrations: Uploading YouTube links Creating summaries Generating emails, mind maps, PowerPoints, quizzes, videos, and more…all from a single input. Her approach eliminates fear and teaches entrepreneurs how to use AI immediately. C. Accessibility Has Changed the Game The release of ChatGPT, especially the free version, democratized AI. Before that, tools like IBM Watson were too complex and expensive. Now anyone with a laptop and internet connection can build websites, write content, or automate business flows in minutes. [ D. The African American Community Must Lead—Not Follow Alicia emphasizes that historically, Black communities have been “last in line” in tech innovation, but this AI era presents a once‑in‑a‑generation opportunity to jump ahead.She sees it as her mission to speak everywhere Black entrepreneurs are to ensure they seize this moment. E. AI Will Replace Tasks—But People Can Future‑Proof Themselves Jobs are already shifting. Companies are laying off non–AI‑literate employees.Alicia urges people to: Become AI‑fluent Join AI committees at work Pursue certification Use AI to become their company’s internal expert “There’s no maybe—you have to learn AI,” she warns. F. AI is Transforming Every Sector: Finance, Healthcare, Government She provides insights on… AI receptionists (“Monica” and “Leslie”) that boost customer interaction to 92% Financial analysis using secure ChatGPT setups AI mental health companions Government calls for national AI leadership G. Alicia Monetizes Through Education, Certification & Consulting Her business model includes: Free monthly summits Paid masterclasses Corporate consulting AI certifications Live Atlanta workshops She teaches others to become AI consultants too. H. Her Personal Triumph Story Inspires Thousands A powerful moment is when she recounts her ex-husband saying: “There’s only one quarterback on a team—and you will never speak again.”Yet today, 1,200+ people attend her live events, and tens of thousands join her virtual trainings. Her success proves resilience and purpose overcome adversity. 4. Key Quotes On AI Opportunity “Never has there been a better time in history to start, build, or scale a business than right now.” On Training Entrepreneurs “Open your laptops… use the same prompt I use. See what results you get.” On the Power of AI Tools “You can take one episode and repurpose it into all these different content ways.” On Pivoting Her Entire Company “In 2022, I said we’re closing this business and going all in on AI.” On Being Black in Tech “My mission is to make sure our community is not left behind—but ahead of the curve.” On Personal Resilience “You will be speaking on the best stages… people will come to see you.”(A friend’s response after she was told she’d “never speak again.”) On Future-Proofing Careers “Those using AI will replace you. You have to learn how to leverage AI.” On AI as a Human-First Technology “AI plus human intelligence—that’s what takes things to the next level.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

How to Scale Faster with B2B Brand Strategy Here's a common scenario in B2B marketing: you launch campaigns, hit the deadlines, and fill the pipeline, but the results feel disconnected from your long-term goals. Internal messaging discussions resurface, campaigns feel shallow and reactive, and when you ask people what your brand stands for, you get 50 different answers. This inconsistent approach creates friction and impedes scalable growth. So what can B2B marketers do when their tactical execution is outpacing their brand strategy, and how to do you realign for lasting impact? That's why we're talking to JoAnne Gritter (COO, ddm marketing + communications), who shares her expertise and actionable insights on how to scale faster with B2B brand strategy. During our conversation, JoAnne underscored why a foundational strategy is crucial for building credibility and trust in competitive markets. She also discussed the role of AI in marketing, commenting that while it can support with idea generation and research, it shouldn't replace direct communication with customers and employees. JoAnne shared some common pitfalls such as messaging misalignment and inconsistent branding, which can lead to distrust and reduced credibility, She explained the importance of having a cohesive brand strategy that aligns values, messaging, and customer experiences across all company touchpoints through proactive brand management. https://youtu.be/_Alwkinhw-g Topics discussed in episode: [02:36] The “Soul vs. Body” framework: Why marketing is just the body in action, while brand strategy is the soul that provides direction and values.  [06:51] Red flags that your marketing has outpaced your strategy: When content feels fragmented and sales teams are telling completely different stories.  [08:52] Defining true brand strategy: Moving beyond logos and colors to include deep research, stakeholder analysis, and internal alignment.  [14:41] The critical differences between a brand refresh (auditing existing assets), a complete revamp (starting from scratch), and branding during a merger.  [24:10] Actionable steps you can take to realign your brand: – Audit your customer journey – Define messaging pillars – Ensure HR and onboarding match the brand promise  [29:37] Why “data-only” marketing fails: The importance of human emotion and psychology that performance data often misses.  Companies and links mentioned: JoAnne Gritter on LinkedIn  ddm marketing + communications  Transcript JoAnne Gritter, Christian Klepp JoAnne Gritter  00:00 AI can be used as a tool. It should not replace thinking and actually talking to your customers and your employees and your sales team. So you can use AI as a crutch to to like, ask it for ideas, idea generation. You can use it for deep research on your on your audience, and stuff like that. But nothing replaces the gold standard of talking to people. I see this in messaging misalignment or content misalignment. If content feels like it’s been written by four different people or completely different companies, that’s a red flag. Christian Klepp  00:37 This is a common scenario for B2B Marketers. You launch campaigns, hit the deadlines and fill the pipeline. It all looks great on paper, but something is still off internal messaging discussions resurface. Campaigns feel shallow and reactive, and when you ask people what the brand stands for, you get 50 different answers. So what can B2B Marketers do when their marketing is outpacing their brand strategy? Welcome to this episode of the B2B Marketers in the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to JoAnne Gritter, who will be answering this question. She’s a member of the leadership team at DDM Marketing Communications that provides integrated marketing solutions to drive business success. Tune in to find out more about what this B2B Marketers Mission is and here we go. JoAnne Gritter, welcome to the show. JoAnne Gritter  01:25 Hi Christian. Happy to be here. Christian Klepp  01:27 We you know, we had such a wonderful, like, pre-interview conversation. I almost feel like we’re neighbors or something, and something to that extent. But I’m, I’m really, like, happy to have you on the show, and I’m really looking forward to this conversation, because this topic is, I’m a little bit biased because I am in the branding space, so it’s a bit near and dear to my heart, but it’s also something that’s extremely important, because you’ll agree. I mean, you, I know you’ll agree because you wrote an article about it. JoAnne Gritter  01:54 Yeah Christian Klepp  01:55 It’s something that marketing teams tend to overlook. And good, goodness gracious me, I’m gonna, like, stop keeping people in suspense. We’ll just jump right in all right. JoAnne Gritter  02:04 Okay Christian Klepp  02:04 So JoAnne, you’re on a mission to provide integrated marketing solutions that drive B2B business success. So for this conversation, let’s focus on this topic, how brand strategy helps B2B organizations to realign for long term growth. So I’m going to kick off this conversation with the following question. In our previous conversation, our previous discussion, you talked about how marketing without a brand is a strategy without a soul. Could you please explain what you meant by that? JoAnne Gritter  02:36 So I just made the comparison kind of to the whole human, as in, like the brand is your soul, meaning like your values, what drives you, why you’re here, what differentiates you, what makes you different than the person standing next to you, whereas, like marketing is your body in action, or action in general, where you hopefully, if you if you’re a trustworthy person, what is, what are your values internally are matching your actions externally? And that is often where we see a divergent in companies, because they don’t think about those as like two sides of the same coin. It is really important that you make sure that you know the direction that you’re going as a company and what you stand for and who you’re there to support or serve, and what markets you’re there to do, and like your whole company, everybody that’s part of interfacing with customers understands that and is and is speaking the same language. Christian Klepp  03:37 Yeah, no, absolutely. And I suppose the the follow up question to that is like, where do you see a lot of, like, marketing teams go wrong. Because, like, you know, more often than not, a lot of teams are like, Okay, we’ve we’ve implemented the campaigns check. We’re generating results and driving pipeline or filling the pipeline, rather check. So where does it all go wrong? JoAnne Gritter  04:00 If you are not paying attention to your branding, you can have a lot of activity without a lot of traction. So or you can have a lot of different messages going out that seem not cohesive or fragmented. And so you can or more examples you can have, like your sales folks going out and telling different stories about about what your company stands for and what you do and how you’re different, that creates a lot of waste, because then you’re continuously trying to get more activity and more campaigns going more sales people out there, because you’re not getting the quality leads that you need, because nobody really knows what you stand for. Everybody says it a little bit differently, and that goes for customer service too. Branding. People think about branding as a marketing problem, or a marketing, you know, teams problem. But if, let’s say part of your brand is your brand identity or values is to put the customer. First, if you don’t really solidify that from your sales team and your customer support team, then there would be a mismatch there, right then you’re just putting out into the world that customers first, but that doesn’t match up with what the customer is experiencing. Christian Klepp  05:16 Yeah, there’s certainly some kind of misalignment there, and you touched on it, like, briefly. It’s interesting to me, like, even in my own experience, one of the telltale signs of that is when you ask people within the organization, well, what makes you different? And you get 50 different answers, and some of them are similar, and some of them are completely, like, different. And it’s like, okay, yep, okay, I see where this is going, or to your to your other point, when sales teams are having those discovery calls, and you listen back to some of those recordings, which I hope you marketing people out there are doing, and you listen to the way that the sales deal with objections, and maybe the procurement team or people like, you know, on the prospect side, they’re probably not phrasing it exactly the way I’m going to say it right now, but like, but they probably are asking something to the effect of, okay, what makes you different from vendor B, C and D, right? What is different about your solution? Like, why are you charging this guy? Why are your rates like, this high. JoAnne Gritter  05:16 Right. Absolutely. And if they have different answers, or if you go and you listen in on four different sales calls and they’re all a little bit different, then that tells you have a branding issue that people don’t fully understand your brand and how you’re different and who you support and serve. Christian Klepp  05:16 Yep, absolutely, absolutely. So you’ve touched on it a little bit, but like, tell us about some more of these. I’m going to call them red flags, right? That signal when marketing has outrun brand strategy. JoAnne Gritter  05:16 Sure, I see this in messaging misalignment or content misalignment. If content feels like it’s been written by four different people or completely different companies, that’s a red flag. If, like we mentioned, your sales team talks about your company completely differently, it’s okay that they put their own little spin on it, as long as you’re still hitting like the purpose of your company, why you’re here, how you serve whatever your target audience or audiences are what your values are. If that’s not coming through in in those different places, then you may have a brand issue, or your training issue, or your brand is not being carried out through the company. So when you have a solid brand, it should be, should be repeated in in like your onboarding process, in HR kind of things, in performance conversations, in obviously, your sales and marketing and your customer service, so that everybody is aligned to that brand, and so that there’s a common message, common theme, because repeatability is is super important. Consistency is super important in marketing. I’m sure a lot of people have heard that it takes multiple multi multiple times of hearing the same message for it to actually resonate, and if they’re hearing multiple different messages, it’s causes confusion and a lack of trust in whatever the company is offering. Christian Klepp  05:16 Yeah, that’s absolutely right. JoAnne, I’ve got a I just thought of another fall off question, and you’ll indulge me here. Um, you know it, I know it. But let’s, let’s clear the air here for a second. Because I’ve been hearing this like, and I’m sure you have as well, in the B2B world, it’s just been thrown around, like, very loosely. Let’s clear the air here. Like, what do you mean by brand strategy, because I’ve heard people, especially at senior level, say, like, Yeah, we don’t need branding. We’ve got a logo and we’ve got a website. We’re good, so maybe just clear the air on that one, please. JoAnne Gritter  05:16 Well, brand strategy is, let’s see, like, I think of strategy in like, four or three different tiers. Like, we have your business strategy, it’s how you win in the marketplace. Then you have your brand strategy, which is positions you in the market and in the minds of your consumers or your customers. And then your marketing strategy is how you take that and communicate it out and you deliver that message in multiple different channels. So if you have marketing running without, without laddering up to that business strategy and and brand strategy, then it’s just, it’s just running and putting stuff out there. So it’s just activity without, without purpose and strategy. So like a brand strategy is so much more than just a lot of people think about it as their logo, their identity suite, whatever, but there should be research that goes into it. They should be stakeholder analysis. They should talk to your customers and kind of understand what they value about about your company compared to another company. So then, using. Their language in some of your brand messaging is super helpful. So if you have like, customers that say, you know, like, I just love working with, you know, Company X, Y and Z, because the people are great. They’re super responsive. They they get me what I need, etc. Like, using some of that as part of your brand is going to be really important. So like, a strategy may may include, like, the focus, the brand, promise your your core values can be part of that. The naming can be part of that. Obviously, the the design part that a lot of folks actually think about and listen or think about and recall would be, like the visual identity that also needs to be consistent, from your logo to your fonts to your colors, and then like, multiple touch points on that, like, again, like repeating that consistency from like the stationary, the collateral, the assets, all that stuff, but then also making sure that the messaging and the voice carries throughout your company, past past your your marketing team, past your sales team. Christian Klepp  05:16 Yeah, that’s absolutely right. I mean, I like to tell people that all of these things that you mentioned, especially the visual aspect, the the sexy part of it, right, like the the visual identity, the logo, the web design and all that. It’s the end result. It’s one of the outcomes of right branding, right? JoAnne Gritter  05:16 That doesn’t come out of a vacuum, right? You don’t show a designer that’s like, I’m super excited about the color red, so we’re gonna do it’s what do our customers, current customers, feel about us, and what do we want our prospective customers to feel about us? And then there’s a lot of strategy behind that. Christian Klepp  05:16 That’s right, that’s right. I’m gonna move on to the topic of key pitfalls to avoid. So what are some of these key pitfalls that B2B Marketing Teams should avoid, and what should they do instead? JoAnne Gritter  05:16 So pitfalls that I see is companies teams that get really excited about certain trends. I’m just going to pick on Tiktok. There’s time and a place for Tiktok, but like, for B2B, they’re like, oh, man, everybody’s on Tiktok, or this latest, you know, social media platform, channel, we really got to get on there. It’s or we got to use AI in some specific way without, like, thinking about the strategy behind that and just like going forward, because you know that that’s the hottest trend right now. So always make sure it ladders up to where your customers are and what you want them to think about you. If you’re a B2B company, it’s likely that your customers are more on LinkedIn than they are on Tiktok. That’s just an example. I can’t say that across the board, but like picking picking things that are always centered on on your customer and your brand are super important. So that’s a pitfall, and then what to do about it? Also treating the brand as a one time exercise, like set it and forget it, kind of thing. A lot of people are just like, Okay, we did the brand. We got a great logo, we got stationery, we even got PowerPoints that are branded and then never think about it again, except for, like, just the, you know, the colors and the logo on all of your media assets, right? So, but the brand is so much more than that. The brand is so much about, like, how you want them to feel, what the differentiators are, what makes you different, what you deliver and like, how you talk about it, how you position yourself. So like, every bit, every asset that goes out the door, should be aligned to that there should be almost a hierarchy. Christian Klepp  05:16 Yeah, no, exactly, exactly. And I’m gonna throw another follow up question at you, only because I know you can handle you can handle it. You probably hear this a lot, and you hear this a lot, most likely also from marketing teams that perhaps don’t have as much experience in the branding space as you do, and they say things like, JoAnne, you know, we’re looking at our company, and we feel that, you know, the overall look and feel and the direction, it’s not really in line with what we aspire to be. So we’re looking for a revamp. And then, and then, as the conversation progresses, they say, Oh, actually, we want maybe, maybe just a refresh, right? And then you hear another prospect say, Well, you know, we just merged the two companies. So like, what do we do there? So maybe just, just to, again, clear the air, so people don’t throw around these terms so recklessly, what actually is the difference between a brand refresh, a brand revamp, and branding as a result of a merger, Speaker 1  06:02 like a brand like from scratch, is going to take a lot of different kind of research efforts than like a brand refresh. Like, if you’re doing a brand refresh, then you’re looking at assets that already exist, you know, and and you’re looking at reasons why they might change or are no longer working. So you’re doing more. Of an audit kind of thing, like, what’s different now than it was 20 years ago when we created this brand, and where are we going? Their new leadership? Are they focused on different parts of this like even even DDM, the marketing agency that I work with or that I work for. We, every once in a while, look at our brand, and not just the visuals, but like the things that make us unique. And we say, hey, those are still unique, but we’re talking about them slightly differently now. So we need to take a look at that and change the messaging a little bit. We’re heading in a slightly different direction lately with our creative so let’s, let’s make sure that we’re still in line, so that everything, everything matches. And if they see us on Instagram versus if they see us on LinkedIn or on our website, that it still looks like ABM, you know, and then a merger is slightly different, because you’re putting together two brands, and a lot of times they’re creating a new brand from that, or they might keep one of the brands and then just bring another like, you know, Company X is now a, you know, Company Y brand. And there might be, like a sub. There’s all kinds of different ways hierarchies of brands in that kind of scenario. But more recent one that we did, they created a new brand, which was a combination of the two names, and they completely they went through the whole exercise with the new leadership team. So it’s more similar to like starting from scratch, but also taking bits and pieces that they want to keep from both brands and what’s working. So you kind of look at what clients from both brands like about those brands, and make sure that you keep those and you preserve those, and make sure that it’s it’s heading in the direction that the company wants to go a lot of discovery and research and questions, Christian Klepp  06:16 Absolutely, absolutely. And I love that you keep bringing that up, though, because that is, again, one of these components that people tend to overlook, that this comes with a lot of research. It’s not, as you said, it’s not okay. Here’s the brief. Graphic designers or design team have at it. JoAnne Gritter  17:07 Right? Christian Klepp  17:07 Come up with something, something else, great, right? Yeah, my favorite briefs are always the ones that said we want something modern, clean, yet traditional and exciting. It’s like, JoAnne Gritter  17:17 Oh yes, creative. Make it creative, splashy mean to you? Christian Klepp  17:25 Yeah, yeah, open to interpretation, I suppose. Why do you believe that inconsistent messaging and internal misalignment cost organizations credibility and dollars? And you did touch on it earlier on the conversation. JoAnne Gritter  17:41 It’s a misalignment of what you say versus what you do. If you have on your website that you are there to serve X population and that you are like your mission and purpose in in this world is to support that population in in achieving whatever goal, whatever needs that that population needs, but then that customer or population that comes and interacts with your brand does not get that from the people or get that from their experience with your product. Then then that’s a misalignment, and that creates, you know, instant distrust, like you are not following through on, on what your brand promise was, or if you have multiple people saying they’re promising different things and they don’t get that, that’s a lack of trust. Christian Klepp  18:27 I’m kind of slightly grinning here, although I know that anyone who’s been in this situation probably will not see any humor in it, but like, I’m just thinking about anyone that’s experienced a flight delay, JoAnne Gritter  18:37 right, Christian Klepp  18:39 or been trapped at the airport, and whichever airline it is you’re flying with, and you have to deal with ground staff that are either unprofessional and rude or you just have zero transparency. And I’m sure, like, I’ve certainly gone through it like I’ve experienced a 10, 12 hour flight delay, right where I was at the airport until like, one or two in the morning, and then they finally come and say, well, the plane’s not coming. JoAnne Gritter  19:04 Yeah, that really rocks the brand reputation. I also see that in health care a lot, which, God bless everybody in health care, it’s hard, but like, if all those services are disjointed and the scheduling gives you a different feeling than the doctor gives and trying to do things online, it doesn’t match what your experience is in person. People don’t want to go to that provider anymore. You know, they’re like, this is confusing. I just want help. Just want to get what you’re promising. Christian Klepp  19:35 It’s a very for lack of a description of fragmented ecosystem. JoAnne Gritter  19:39 Yeah, absolutely. And that’s a bigger issue than we can solve here, but Christian Klepp  19:43 Yeah, no amount of branding is going to fix that. JoAnne Gritter  19:47 You got to follow through on it. Christian Klepp  19:49 That’s absolutely right. That’s absolutely right. Talk to us about how aligning, and you’ve touched on it briefly, how aligning soul and action will help to build. Trust, loyalty and resilience and please provide examples where relevant. JoAnne Gritter  20:04 Let me think of an example. We work with a very large medical device manufacturer, and we’ve worked with them for 15, probably close to 20 years now. And so 15 years ago, they were very product centric. They also grow by acquisition. So they have, like several different companies that came in under this master global brand. And even though they have the same logo, they still had their own kind of visual identity. They all talked about their stuff differently. And as a result of that, in those different teams, the customers were getting wildly different experiences from this company, even though they were all under the same master company. So they rebranded. We helped them rebrand seven years ago, maybe, and this is a global organization where they brought all their business units under the same brand. They have a very strict, robust brand now. And I’m not saying that everybody needs 100 page brand guidelines. They don’t, but, like they they went all in on branding, and they make all their new employees do their brand training. It’s worked in through their onboarding. It’s worked in through their like, performance conversations, and they have just really exploded and created this, this amazing reputation as a leader. Christian Klepp  21:25 I’m sorry you’re talking about, you’re talking about real branding, then JoAnne Gritter  21:27 Real branding. Yes, they are now a leader in their industry. I mean, they were big before, but they have just really exploded in the last seven years since rebranding, and it’s been really helpful for them, because now they still grow by acquisition, but they bring in a new company, and they know what the process is to get them on board, not just from a visual identity, like rebranding all the collateral, like the sales enablement and stuff like that, but bringing the internal teams up to speed about like, what what we stand for, what we hire, like, what kind of values we Look for, so that every customer gets the same experience Christian Klepp  22:04 from your experience. How did that exercise of helping them to re brand and take all of this because, you know, there’s that situation of taking all the business units and putting them under one roof, so to speak. How did that exercise help to improve them as an organization. JoAnne Gritter  22:22 It’s been a long time, like in multiple phases. So it improves their organization. It creates a lot of clarity for them. So they’re not like redoing each other’s work, and they’re not all creating the same or they’re they’re not all creating from scratch anymore. They have a they have a similar starting point on, like, the different messaging pillars that they need to hit, even for just their products, you know. So this goes into product messaging and product launch. So like, if they are medical device, they are they want to sell, you know, knee replacements or or stuff along those lines, they know that they need to hit on a couple core values, and they need to make sure that they are targeting the same audience, and that they need to make sure that they that what they’re saying out there aligns with the master brand. Of course, there’s they still need to do the differentiators on the product level, but they also have the full brand that that supports it. So it’s just a higher level like reputation. I like to, I like to compare like branding to your reputation. So that goes along with every product that they bring in. Christian Klepp  23:32 Yeah, no, absolutely, absolutely. Okay, we get to the part in the conversation. We’re talking about actionable tips. And you’ve, you’ve actually given us quite a bit already, but if we were to summarize it, okay, JoAnne, like, if there was somebody out if there was somebody out there that was listening to this conversation, and they were listening to what you were saying, and they were like, oh my goodness, this is exactly what we’re going through right now, right? I mean, besides contacting you, right, what are like three to five things that you would recommend they do right now to realign for long term growth using brand strategy, JoAnne Gritter  24:10 I would take a look at what brand strategy you already have, if you have one otherwise kind of creating at least the bones of that. Like, what are our values? What are we focused on? What is our purpose here and mission? And then, like, what are messaging pillars or groups that align with those values? And then once you have those making sure that you have a succinct narrative or story, or even, like an elevator pitch, that everybody is aligned on. Having that is kind of a simple, hopefully a simple thing for you to figure out and align on, and then auditing the customer journey for those promises and values. So like, if you have a customer journey, they’re going from, you know, awareness of you. Or a problem to consideration between you and your company, and, you know, multiple other companies, and then you’re they’re making a decision, then they’re purchasing, then they’re hopefully your customer experience, and your delivery teams are delivering on those promises, and then you’re creating loyalty. So that’s the customer journey. So of these phases are, they are the customers still experiencing the brand that you want them to experience. So that’s like a little audit that you can do. And then from there, also making sure that all of your content that’s out there, from your like your brochures, your website, your sales enablement kind of stuff, making sure that that’s still aligned to the brand and the message that that you want it to and then making sure that, of course, throughout the company, in your like, HR documentation, you’re, I’ve said onboarding a million times, but like, making sure that everybody that’s coming into your organization understands who you are and who you who you serve, and why? Christian Klepp  26:01 Absolutely, absolutely. And that’s a really good list. And I have to ask you this question, because you know, at the time of the recording, we’re at the end of 2025, and you did bring up AI, so I’m going to bring it up again. How, how has in your experience, from what you’re seeing out there, how has AI impacted brand strategy and all the work that comes along with that. JoAnne Gritter  26:24 Well, that’s a loaded question, right? So as far as brand strategy, I kind of see it. AI can be used as a tool. It should not replace thinking and actually talking to your customers and your employees and your sales team. So you can use AI as a crutch to to, like, ask it for ideas, idea generation. You can use it for deep research on your on your audience, and stuff like that. But nothing replaces the gold standard of talking to people. So like, the the best resources from that research perspective are your customers, or your prospective customers and your sales team, if you can’t get to those customers, will often hear those like, you know, positive and negatives about your products and services. So getting to those and aligning on stakeholders, AI can be used as you know, you can use it to help think of ideas for like, let me think if you were thinking of like values, like core values, like in and messaging pillars, you can say, hey, you know, I really want it to be something along these lines. We’re circling around on like, exactly right the what the right way to phrase this is. And it can give you 50 different ideas, and you can cross out 45 of them and then land on like the top five that you communicate with your team. Don’t ever take it for rate for like per vatum, sorry, exactly as chat GPT gives you, Christian Klepp  27:55 at face value. JoAnne Gritter  27:57 Thank you. I see that that is a lot harder for early career individuals because they don’t have that discernment yet. So they, they will, they will use it as a crutch, and then, like, oftentimes not have that same kind of editing expertise to see what actually works and what doesn’t. So like pairing AI as a tool with with human intelligence and empathy, for sure, Christian Klepp  28:23 Absolutely, absolutely. I mean, at least in from my observation, and this is where I think AI really falls flat, especially when you’re coming up with the verbal expression component of brand strategy. AI doesn’t really have any soul or character, like everything, it turns out, is very, for lack of a better description, lifeless, so, and that’s where the human element, or to your point, the human intervention, can then come into play, because then you can inject that story, you can inject that human emotion, which also is a very crucial component in B2B, right? As much as people like to say, oh, B2B is all factual, right? And I would, I would disagree with that, JoAnne Gritter  29:06 yeah, it’s, it’s quality over quantity. Now, you know people, people can spot, can spot the AI generated content, and there can be a whole bunch of it, and that can help you in a variety of ways. But if it’s not actually, if it doesn’t sound human speaking or human human sounding, then, then people reject it and they don’t trust it as much. Christian Klepp  29:28 Okay, get up on your soapbox a status quo that you passionately disagree with, and why? JoAnne Gritter  29:37 I passionately disagree with data only marketing. So the big push for data driven marketing, I am, I am on board with that at face value, but it still doesn’t tell the whole story, because you can still look at data from, let’s say you did like a. Um, a focus group about about what customers want from a like a beverage or something. I’m thinking of Coca Cola, and they and they say that they they want it to be healthy. They want it to be low sugar. They want it to taste amazing. They want it to make them, you know, feel great, and stuff like that that does not you’re gonna try to create like this Frankenstein kind of soda instead, instead of recognizing that, like, there’s more psychology to this. Like a Coca Cola has, like, a whole traditional, like branding kind of way that, or traditional and emotional way that they make people feel, and that doesn’t show up in the data, necessarily. That doesn’t show up in the performance data. You know that that is a totally different kind of research too. Christian Klepp  30:51 Yeah, yeah, JoAnne Gritter  30:55 You know, that’s performance, marketing and branding. Christian Klepp  30:58 I totally agree. I totally agree that, as much as there is a big camp out there that says the future is data driven now when it comes to B2B Marketing, and I’m like, Yeah, JoAnne Gritter  31:11 humans are tricky. Christian Klepp  31:13 We’re not robots. Absolutely, absolutely, okay, here comes the bonus question. So Rumor has it that you like to draw. JoAnne Gritter  31:23  I do. Christian Klepp  31:24 Yes, and from one enthusiastic sketcher to another, I thought, I thought deep and hard about this question. Tell us about one of the most well exciting, yes, but more importantly, one of the most challenging works that you’ve created to date. So what was the theme and subject? What made it so challenging to draw, and what did you learn from that experience when you when you completed it? JoAnne Gritter  31:50 I really like to find, like, kind of micro moments I have. I have three children at home, and I like to take pictures, or, like, capture, like small moments of, like one of them snuggling the cat, or like holding hands or doing something unexpected. And in, like, not a macro view, but in a micro view of like, the different connections that people have. And then, usually, I’ll take a picture, and then I will sketch those out after they go to sleep and stuff like that. And that’s just kind of my own personal way to, I don’t know it’s it’s therapeutic. It’s a way to see, see the beauty in the world, you know, and to slow down in the moment. Christian Klepp  32:37 100%. I like to call it Balsam for the soul. JoAnne Gritter  32:40 Yeah, Christian Klepp  32:40 all right, I don’t know about you, but like, I like to sketch in the in this very room where we’re doing the recording, and I usually play classical music. So like, show pen, so something like, with with piano. Like, no opera, because that can get a bit too dramatic. JoAnne Gritter  32:59 I like classical too, when, when I’m focused at classical music, and I also like binaural beats, or it’s more like meditation kind of music. So kind of zone, zone into the moment, instead of all the crazy thoughts that go through your head and all the things you have to do. Christian Klepp  33:17 Very nice, very nice. One of the things I learned about drawing is pretty much like certain aspects of our professional work, you know, like marketing and branding. It starts with a line, and then you just keep adding the layers, right? And it’s almost the same like when you’re implementing a campaign, you know, some especially nowadays, right? You try to start small first, and do a lot of testing to see if it works. And you scale from there. And I like to, I like to think of drawings that way too. You start, you start not by adding the details. You start like, you know, with a lighter pencil. And there’s a certain, there’s a certain way of holding the pencil tool, right, so you have lesser control. And just, it’s just a bit free flowing. And for me personally, it took me a long time to start drawing like that, because I’m like, No, then I don’t have control of the process. But that’s kind of the point, right? Let go of the perfectionism, right? JoAnne Gritter  34:18 You outline it first, and then you start filling in. You know that the shadows and the light marks, and then you slowly bring in the detail. I mean, that you’re totally right, that that is like a marketing or branding strategy. You got to outline it first before you go fully in on any specific detail. Otherwise, you’re you may be way off target. Christian Klepp  34:38 That’s it. That’s it. I mean, JoAnne like I think we just found our next podcast interview topic. But thank you so much for coming on and for sharing your expertise and experience with the listeners. So please a quick introduction to yourself and how people out they can get in touch with you. JoAnne Gritter  34:57 JoAnne Gritter, I’m at DDM Marketing and Communications headquartered in Grand Rapids, Michigan, USA. And I am COO, Vice President of our company. You can get a hold of me at joanneg@teamddm.com or you can just check us out at Teamddm.com Christian Klepp  35:18 Fantastic, fantastic. And we will be sure to like drop all those links in the show notes. So once again, JoAnne, thanks so much for your time. Take care, stay safe and talk to you soon. JoAnne Gritter  35:27 Thanks, Christian. Bye. Christian Klepp  35:29 Bye, for now you.

In this episode, I'm joined by Mandy Mooney — author, corporate communicator, and performer — for a wide-ranging conversation about mentorship, career growth, and how to show up authentically in both work and life.   We talk about her path from performing arts to corporate communications, and how those early experiences shaped the way she approaches relationships, leadership, and personal authenticity. That foundation carries through to her current role as VP of Internal Communications, where she focuses on building connections and fostering resilience across teams.   We explore the three pillars of career success Mandy highlights in her book Corporating: Three Ways to Win at Work — relationships, reputation, and resilience — and how they guide her approach to scaling mentorship and helping others grow. Mandy shares practical strategies for balancing professional responsibilities with personal passions, and why embracing technology thoughtfully can enhance, not replace, human connection.   The conversation also touches on parenting, building independence in children, and the lessons she's learned about optimism, preparation, and persistence — both in the workplace and at home.   If you're interested in scaling mentorship, developing your career with intention, or navigating work with authenticity, this episode is for you. And if you want to hear more on these topics, catch Mandy speaking at Snafu Conference 2026 on March 5th. 00:00 Start 02:26 Teaching Self-Belief and Independence Robin notes Mandy has young kids and a diverse career (performing arts → VP of a name-brand company → writing books). Robin asks: "What are the skills that you want your children to develop, to stay resilient in the world and the world of work that they're gonna grow up in?" Emphasis on meta-skills. Mandy's response: Core skills She loves the question, didn't expect it, finds it a "thrilling ride." Observes Robin tends to "put things out there before they exist" (e.g., talking about having children before actually having them). Skill 1: Envisioning possibilities "Envision the end, believe that it will happen and it is much more likely to happen." Teaching children to see limitless possibilities if they believe in them. Skill 2: Independence Examples: brushing their own hair, putting on clothes, asking strangers questions. One daughter in Girl Scouts: learning sales skills by approaching strangers to sell cookies. Independence builds confidence and problem-solving abilities for small and big life challenges. Skill 3: Self-belief / Self-worth Tied to independence. Helps children navigate life and career successfully. Robin asks about teaching self-belief Context: Mandy's kids are 6 and 9 years old (two girls). Mandy's approach to teaching self-belief Combination of: Words Mandy uses when speaking to them. Words encouraged for the children to use about themselves. Example of shifting praise from appearance to effort/creativity: Instead of "You look so pretty today" → "Wow, I love the creativity that you put into your outfit." Reason: "The voice that I use, the words that I choose, they're gonna receive that and internalize it." Corrective, supportive language when children doubt themselves: Example: Child says, "I'm so stupid, I can't figure out this math problem." Mandy responds: "Oh wow. That's something that we can figure out together. And the good news is I know that you are so smart and that you can figure this out, so let's work together to figure it out." Asking reflective questions to understand their inner thoughts: Example: "What's it like to be you? What's it like to be inside your head?" Child's response: "Well, you worry a lot," which Mandy found telling and insightful. Emphasizes coming from a place of curiosity to check in on a child's self-worth and self-identity journey. 04:30 Professional Journey and Role of VP of Internal Comms Robin sets up the question about professional development Notes Mandy has mentored lots of people. Wants to understand: Mandy's role as VP of Internal Communications (what that means). How she supports others professionally. How her own professional growth has been supported. Context: Robin just finished a workshop for professionals on selling themselves, asking for promotions, and stepping forward in their careers. Emphasizes that she doesn't consider herself an expert but learns from conversations with experienced people like Mandy. Mandy explains her role and path Career path has been "a winding road." Did not study internal communications; discovered it later. Finds her job fun, though sometimes stressful: "I often think I might have the most fun job in the world. I mean, it, it can be stressful and it can't, you know, there are days where you wanna bang your head against the wall, but by and large, I love my job. It is so fun." Internal communications responsibility: Translate company strategy into something employees understand and are excited about. Example: Translate business plan for 2026 to 2,800 employees. Team's work includes: Internal emails. PowerPoints for global town halls. Speaking points for leaders. Infusing fun into company culture via intranet stories (culture, customers, innovation). Quick turnaround on timely stories (example: employee running seven marathons on seven continents; story created within 24 hours). Storytelling and theater skills are key: Coaching leaders for presentations: hand gestures, voice projection, camera presence. Mandy notes shared theater background with Robin: "You and I are both thespian, so we come from theater backgrounds." Robin summarizes role Sounds like a mix of HR and sales: supporting employee development while "selling" them on the company. Mandy elaborates on impact and mentorship Loves making a difference in employees' lives by giving information and support. Works closely with HR (Human Resources) to: Provide learning and development opportunities. Give feedback. Help managers improve. Wrote a book to guide navigating internal careers and relationships. Mentorship importance: Mentors help accelerate careers in any organization. Mandy's career journey Started studying apparel merchandising at Indiana University (with Kelley School of Business minor). Shifted from pre-med → theater → journalism → apparel merchandising. Took full advantage of career fairs and recruiter networking at Kelley School of Business. "The way that I've gotten jobs is not through applying online, it's through knowing somebody, through having a relationship." First role at Gap Inc.: rotational Retail Management Training Program (RMP). Some roles enjoyable, some less so; realized she loved the company even if some jobs weren't ideal. Mentor influence: Met Bobby Stillton, president of Gap Foundation, who inspired her with work empowering women and girls. Took a 15-minute conversation with Bobby and got an entry-level communications role. Career growth happened through mentorship, internal networking, and alignment with company she loved. Advice for her daughters (Robin's question) Flash-forward perspective: post-college or early career. How to start a career in corporate / large organizations: Increase "luck surface area" (exposure to opportunities). Network in a savvy way. Ask at the right times. Build influence to get ahead. Mentorship and internal relationships are key, not just applying for jobs online. 12:15 Career Advice and Building Relationships Initial advice: "Well first I would say always call your mom. Ask for advice. I'm right here, honey, anytime." Three keys to success: Relationships Expand your network. "You say yes to everything, especially early in your career." Examples: sit in on meetings, observe special projects, help behind the scenes. Benefits: Increases credibility. Shows people you can do anything. Reputation Build a reputation as confident, qualified, and capable. Online presence: Example: LinkedIn profile—professional, up-to-date, connected to network. Be a sponsor/advocate for your company (school, office, etc.). Monthly posts suggested: team photos, events, showing responsibility and trust. Offline reputation: Deliver results better than expected. "Deliver on the things that you said you were gonna do and do a better job than people expected of you." Resilience Not taught from books—learned through experience. Build resilience through preparation, not "fake it till you make it." Preparation includes: practicing presentations, thinking through narratives, blocking time before/after to collect thoughts and connect with people. "Preparation is my headline … that's part of what creates resilience." Mandy turns the question to Robin: "I wanna ask you too, I mean, Robin, you, you live and breathe this every day too. What do you think are the keys to success?" Robin agrees with preparation as key. Value of service work: Suggests working in service (food, hospitality) teaches humility. "I've never met somebody I think even ever in my life who is super entitled and profoundly ungrateful, who has worked a service job for any length of time." Robin's personal experience with service work: First business: selling pumpkins at Robin's Pumpkin Patch (age 5). Key formative experience: running Robin's Cafe (2016, opened with no restaurant experience, on three weeks' notice). Ran the cafe for 3 years, sold it on Craigslist. Served multiple stakeholders: nonprofit, staff (~15 employees), investors ($40,000 raised from family/friends). Trial by fire: unprepared first days—no full menu, no recipes, huge rush events. Concept of MI Plus: "Everything in its place" as preparation principle. Connecting service experience to corporate storytelling: Current business: Zandr Media (videos, corporate storytelling). Preparation is critical: Know who's where, what will be captured, and what the final asset looks like. Limited fixes in post-production, even with AI tools. Reinforces importance of preparation through repeated experience. Advice for future children / young people: Robin would encourage service jobs for kids for months or a year. Teaches: Sleep management, personal presentation, confidence, energy. "Deciding that I'm going to show up professionally … well … energetically." Emphasizes relentless optimism: positivity is a superpower. Experience shows contrast between being prepared and unprepared—learning from both is crucial. 16:36 The Importance of Service Jobs and Resilience Service jobs as formative experience: Worked as a waitress early in her career (teenager). Describes it as "the hardest job of my life". Challenges included: Remembering orders (memory). Constant multitasking. Dealing with different personalities and attitudes. Maintaining positivity and optimism through long shifts (e.g., nine-hour shifts). Fully agrees with Robin: service jobs teach humility and preparation. Optimism as a superpower: "I totally agree too that optimism is a superpower. I think optimism is my superpower." Writes about this concept in her book. Believes everyone has at least one superpower, and successful careers involve identifying and leaning into that superpower. Robin asks about the book Why did Mandy write the book? Inspiration behind the book? Also wants a deep dive into the writing process for her own interest. Mandy's inspiration and purpose of the book Title: "Corporating: Three Ways to Win At Work" Primary goal: Scale mentorship. Realized as she reached VP level, people wanted career advice. Increased visibility through: Position as VP. Connection with alma mater (Indiana University). Active presence on LinkedIn. Result: Many young professionals seeking mentorship. Challenge: Not sustainable to mentor individually. Solution: Writing a book allows her to scale mentorship without minimizing impact. Secondary goals / personal motivations: Acts as a form of "corporate therapy": Reflects on first 10 years of her career. Acknowledges both successes and stumbles. Helps process trials and tribulations. Provides perspective and gratitude for lessons learned. Fun aspect: as a writer, enjoyed formatting and condensing experiences into a digestible form for readers. Legacy and contribution: "I had something that I could contribute meaningfully to the world … as part of my own legacy … I do wanna leave this world feeling like I contributed something positive. So this is one of my marks."   21:37 Writing a Book and Creative Pursuits Robin asks Mandy about the writing process: "What's writing been like for you? Just the, the process of distilling your thinking into something permanent." Mandy: Writing process and finding the "25th hour" Loves writing: "I love writing, so the writing has been first and foremost fun." Where she wrote the book: Mostly from the passenger seat of her car. She's a working mom and didn't have traditional writing time. Advice from mentor Gary Magenta: "Mandy, you're gonna have to find the 25th hour." She found that "25th hour" in her car. Practical examples: During birthday party drop-offs: "Oh good. It's a drop off party. Bye. Bye, honey. See you in two hours. I'll be in the driveway. In my car. If you need anything, please don't need anything." Would write for 1.5–2 hours. During Girl Scouts, swim, any activity. On airplanes: Finished the book on an eight-hour flight back from Germany. It was her 40th birthday (June 28). "Okay, I did it." Realization moment: "You chip away at it enough that you realize, oh, I have a book." Robin: On parents and prioritization Parents told him: "When you have kids, you just find a way." Children create: Stricter prioritization. A necessary forcing function. Mandy's self-reflection: "I believe that I am an inherently lazy person, to be totally honest with you." But she's driven by deadlines and deliverables. Kids eliminate "lazy days": No more slow Saturdays watching Netflix. "They get up. You get up, you have to feed these people like there's a human relying on you." Motherhood forces motivation: "My inherent laziness has been completely wiped away the past nine years." Writing happened in small windows of time. Importance of creative outlet: Having something for yourself fuels the rest of life. Examples: writing, crocheting, quilting, music. Creativity energizes other areas of life. Robin mentions The 4-Hour Workweek by Tim Ferriss. Advice from that book: Have something outside your day job that fuels you. For Robin: Physical practice (gym, handstands, gymnastics, ballet, capoeira, surfing). It's a place to: Celebrate. Feel progress. Win, even if work is struggling. Example: If tickets aren't selling. If newsletter flops. If client relationships are hard. Physical training becomes the "anchor win." Mandy's writing took over two years. Why? She got distracted writing a musical version of the book. There is now: "Corporating: The Book" "Corporating: The Musical" Three songs produced online. Collaboration with composer Eric Chaney. Inspiration from book: Time, Talent, Energy (recommended by former boss Sarah Miran). Concept: we have limited time, talent, and energy. Advice: Follow your energy when possible. If you're flowing creatively, go with it (unless there's an urgent deadline). You'll produce better work. She believes: The book is better because she created the musical. Musical helps during speaking engagements. Sometimes she sings during talks. Why music? Attention spans are short. Not just Gen Z — everyone is distracted. Music keeps people engaged. "I'm not just gonna tell you about the three ways to win at work. I'm gonna sing it for you too." Robin on capturing attention If you can hold attention of: Five-year-olds. Thirteen-year-olds. You can hold anyone's attention. Shares story: In Alabama filming for Department of Education. Interviewed Alabama Teacher of the Year (Katie). She has taught for 20 years (kindergarten through older students). Observed: High enthusiasm. High energy. Willingness to be ridiculous to capture attention. Key insight: Engagement requires energy and presence. 28:37 The Power of Music in Capturing Attention Mandy's part of a group called Mic Drop Workshop. Led by Lindsay (last name unclear in transcript) and Jess Tro. They meet once a month. Each session focuses on improving a different performance skill. The session she describes focused on facial expressions. Exercise they did: Tell a story with monotone voice and no facial expressions. Tell the story "over the top clown like, go really big, something that feels so ridiculous." Tell it the way you normally would. Result: Her group had four people. "Every single one of us liked number two better than one or three." Why version two worked best: When people are emotive and expressive: It's more fun to watch. It's more entertaining. It's more engaging. Connection to kids and storytelling: Think of how you tell stories to five-year-olds: Whisper. Get loud. Get soft. Use dynamic shifts. The same applies on stage. Musical integration: Music is another tool for keeping attention. Helps maintain engagement in a distracted world. Robin: Hiring for energy and presence Talks about hiring his colleague Zach Fish. Technical producer for: Responsive Conference. Snafu Conference. Freelancer Robin works with often. Why Robin hires Zach: Yes, he's technically excellent. But more importantly: "He's a ball of positive energy and delight and super capable and confident, but also just pleasant to be with." Robin's hiring insight: If he has a choice, he chooses Zach. Why? "I feel better." Energy and presence influence hiring decisions. Zach's background: Teaches weekly acrobatics classes for kids in Berkeley. He's used to engaging audiences. That translates into professional presence. Robin: Energy is learnable When thinking about: Who to hire. Who to promote. Who to give opportunities to. Traits that matter: Enthusiasm. Positivity. Big energy. Being "over the top" when needed. Important insight: This isn't necessarily a God-given gift. It can be learned. Like music or performance. Like anything else. 31:00 The Importance of Positive Work Relationships Mandy reflects on: The tension between loud voices and quiet voices. "Oftentimes the person who is the loudest is the one who gets to talk the most, but the person who's the quietest is the one who maybe has the best ideas." Core question: How do you exist in a world where both of those things are true? Parenting lens: One daughter is quieter than the other. Important to: Encourage authenticity. Teach the skill of using your voice loudly when needed. It's not about changing personality. It's about equipping someone to advocate for themselves when necessary Book is targeted at: Students about to enter the corporate world. Early-career professionals. Intentional writing decision: Exactly 100 pages. Purpose: "To the point, practical advice." Holds attention. Digestible. Designed for distracted readers. Emotional honesty: Excited but nervous to reconnect with students. Acknowledges: The world has changed. It's been a while since she was in college. Advice she's trying to live: Know your audience Core principle: "Get to know your audience. Like really get in there and figure out who they are." Pre-book launch tour purpose: Visiting universities (including her alma mater). Observing students. Understanding: Their learning environment. Their day-to-day experiences. The world they're stepping into. Communication principle: Knowing your audience is essential in communications. Also essential in career-building. If you have a vision of where you want to go: "Try to find a way to get there before you're there." Tactics: Meet people in those roles. Shake their hands. Have coffee. Sit in those seats. Walk those halls. See how it feels. Idea: Test the future before committing to it. Reduce uncertainty through proximity. What if you don't have a vision? Robin pushes back thoughtfully: What about people who: Don't know what they want to do? Aren't sure about staying at a company? Aren't sure about career vs. business vs. stay-at-home parent? Acknowledges: There's abundance in the world. Attention is fragmented. Implied tension: How do you move forward without clarity? 35:13 Mentorship and Career Guidance How to help someone figure out what's next Start with questions, not answers A mentor's primary job: ask questions from a place of curiosity Especially when someone is struggling with what they want to do or their career direction Key questions: What brings you joy? What gives you energy? What's the dream? Imagine retirement — what does that look like? Example: A financial advisor made Mandy and her husband define retirement vision; then work backwards (condo in New Zealand, annual family vacations) Clarify what actually matters Distinguish life priorities: Security → corporate job; Teamwork → corporate environment; Variety and daily interaction → specific roles Mentoring becomes a checklist: Joy, strengths, lifestyle, financial expectations, work environment preferences Then make connections: Introduce them to people in relevant environments, encourage informational interviews You don't know what you don't know Trial and error is inevitable Build network intentionally: Shadow people, observe, talk to parents' friends, friends of friends Even experienced professionals have untapped opportunities Stay curious and do the legwork Mixing personal and professional identity Confidence to bring personal interests into corporate work comes from strategy plus luck Example: Prologis 2021, senior leaders joked about forming a band; Mandy spoke up, became lead singer CEO took interest after first performance, supported book launch She didn't always feel this way Early corporate years: Feel like a "corporate robot," worrying about jargon, meetings, email etiquette, blending in Book explores blending in while standing out Advice for bringing full self to work Don't hide it, but don't force it; weave into casual conversation Find advocates: Amazing bosses vs terrible ones, learn from both Mentorship shaped her framework: Relationships, reputation, and resilience Resilience and rejection Theater as rejection bootcamp: Auditions, constant rejection Foundations of resilience: Surround yourself with supportive people, develop intrinsic self-worth, know you are worthy Creating conditions for success Age 11 audition story: Last-minute opportunity, director asked her to sing, she sang and got the part Why it worked: Connections (aunt in play), parent support, director willing to take a chance, she showed up Resilience is not just toughing it out: Have support systems, build self-worth, seek opportunity, create favorable conditions, step forward when luck opens a door 44:18 Overcoming Rejection and Building Resilience First show experiences Robin's first stage production is uncertain; she had to think carefully At 17, walked into a gymnastics gym after being a cross country runner for ten years, burnt out from running Cold-called gyms from the Yellow Pages; most rejected her for adult classes, one offered adult classes twice a week That led to juggling, circus, fencing, capa, rock climbing — a "Cambrian explosion" of movement opportunities About a year and a half later, walked into a ballet studio in corduroy and a button-up, no ballet shoes; first ballet teacher was Eric Skinner at Reed College, surrounded by former professional ballerinas First internal college production was his first show; ten years later performed as an acrobat with the San Francisco Opera in 2013, six acrobats among 200 people on stage, four-hour shows with multiple costume changes and backflips Relationship to AI and the evolving world of work Mandy never asks her daughters "What do you want to be?" because jobs today may not exist in the future Focus on interests: plants, how things are built, areas of curiosity for future generations Coaching her team: Highly capable, competent, invested in tools and technology for digital signage, webinars, emails, data-driven insights, videos Approach AI with cautious optimism: Adopt early, embrace technology, use it to enhance work rather than replace it Example: Uses a bot for scheduling efficiency, brainstorming; enhances job performance by integrating AI from day one Advice: Approach AI with curiosity, not fear; embrace tools to be smarter and more efficient, stay ahead in careers 53:05 Where to Find Mandy Mandy will be speaking at Snafu Conference on March 5, discussing rejection and overcoming it. Author and speaking information: mandymooney.com LinkedIn: Mandy Mooney Music available under her real name, Mandy Mooney, on streaming platforms.  

The Sean curse hits me in the wiener, funny bits from the Epstein files, a homeless man cons the hospital I'm at, white people's Power Points, cleaning up crime scenes, caste development at Microsoft, Black people in Minecraft, a sit-in at Target, and Vinnie's comedy club is attacked by a single protester; all this and more this week on The Dick Show!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Alicia Lyttle. SUMMARY OF THE ALICIA LYTTLE INTERVIEW From “Money Making Conversations Master Class” with Rushion McDonald [ 1. Purpose of the Interview The purpose of this interview was to: Showcase Alicia Lyttle, CEO and co‑founder of Air Innovations, known widely as the “Queen of AI.” [ Educate small business owners, entrepreneurs, and nonprofits on how to leverage AI for growth. Highlight her mission to empower the African American community to not only keep up with AI—but lead in it. [ Demonstrate how AI tools can transform operations, content creation, finances, and productivity in minutes instead of months. Inspire listeners through her entrepreneurial journey, professional pivots, and personal resilience. 2. High-Level Summary Alicia Lyttle returns to the show two years after her last appearance, now positioned at the forefront of the global AI movement. She explains how her work has shifted from annual summits to monthly AI Business Summits, teaching tens of thousands of entrepreneurs how to use AI hands‑on for content, marketing, operations, and scaling. She breaks down how simple tools—such as NotebookLM, ChatGPT, Jasper, Gemini, and HeyGen—can turn a single piece of content into newsletters, PowerPoints, videos, study guides, and more. She stresses that AI is now accessible, especially with free versions like ChatGPT. Alicia also shares her origin story in AI, beginning with a 15‑year‑old speaker at Walmart Tech Live describing IBM Watson. This sparked her fascination and ultimately led her to pivot her entire company toward full-time AI training and consulting by 2022—despite skepticism from her peers. She details the massive growth of her brand, including 21,000+ live summit attendees and explosive social media expansion. The interview also addresses AI’s role in finance, healthcare, government, job disruption, and how individuals can future‑proof themselves. Her personal story of overcoming a restrictive ex-husband who told her she would “never speak again” underscores her powerful message: no one should silence your gifts. Now she speaks to thousands, leads major events, and helps others build new careers in AI. 3. Key Takeaways A. AI Is Evolving Fast—and So Must We AI is changing so quickly that entrepreneurs cannot afford to wait for annual updates. This is why Alicia shifted to monthly training summits. People need ongoing education to stay competitive. B. Hands‑On AI Education Is the Key Alicia doesn’t just lecture—she walks participants through real demonstrations: Uploading YouTube links Creating summaries Generating emails, mind maps, PowerPoints, quizzes, videos, and more…all from a single input. Her approach eliminates fear and teaches entrepreneurs how to use AI immediately. C. Accessibility Has Changed the Game The release of ChatGPT, especially the free version, democratized AI. Before that, tools like IBM Watson were too complex and expensive. Now anyone with a laptop and internet connection can build websites, write content, or automate business flows in minutes. [ D. The African American Community Must Lead—Not Follow Alicia emphasizes that historically, Black communities have been “last in line” in tech innovation, but this AI era presents a once‑in‑a‑generation opportunity to jump ahead.She sees it as her mission to speak everywhere Black entrepreneurs are to ensure they seize this moment. E. AI Will Replace Tasks—But People Can Future‑Proof Themselves Jobs are already shifting. Companies are laying off non–AI‑literate employees.Alicia urges people to: Become AI‑fluent Join AI committees at work Pursue certification Use AI to become their company’s internal expert “There’s no maybe—you have to learn AI,” she warns. F. AI is Transforming Every Sector: Finance, Healthcare, Government She provides insights on… AI receptionists (“Monica” and “Leslie”) that boost customer interaction to 92% Financial analysis using secure ChatGPT setups AI mental health companions Government calls for national AI leadership G. Alicia Monetizes Through Education, Certification & Consulting Her business model includes: Free monthly summits Paid masterclasses Corporate consulting AI certifications Live Atlanta workshops She teaches others to become AI consultants too. H. Her Personal Triumph Story Inspires Thousands A powerful moment is when she recounts her ex-husband saying: “There’s only one quarterback on a team—and you will never speak again.”Yet today, 1,200+ people attend her live events, and tens of thousands join her virtual trainings. Her success proves resilience and purpose overcome adversity. 4. Key Quotes On AI Opportunity “Never has there been a better time in history to start, build, or scale a business than right now.” On Training Entrepreneurs “Open your laptops… use the same prompt I use. See what results you get.” On the Power of AI Tools “You can take one episode and repurpose it into all these different content ways.” On Pivoting Her Entire Company “In 2022, I said we’re closing this business and going all in on AI.” On Being Black in Tech “My mission is to make sure our community is not left behind—but ahead of the curve.” On Personal Resilience “You will be speaking on the best stages… people will come to see you.”(A friend’s response after she was told she’d “never speak again.”) On Future-Proofing Careers “Those using AI will replace you. You have to learn how to leverage AI.” On AI as a Human-First Technology “AI plus human intelligence—that’s what takes things to the next level.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Alicia Lyttle. SUMMARY OF THE ALICIA LYTTLE INTERVIEW From “Money Making Conversations Master Class” with Rushion McDonald [ 1. Purpose of the Interview The purpose of this interview was to: Showcase Alicia Lyttle, CEO and co‑founder of Air Innovations, known widely as the “Queen of AI.” [ Educate small business owners, entrepreneurs, and nonprofits on how to leverage AI for growth. Highlight her mission to empower the African American community to not only keep up with AI—but lead in it. [ Demonstrate how AI tools can transform operations, content creation, finances, and productivity in minutes instead of months. Inspire listeners through her entrepreneurial journey, professional pivots, and personal resilience. 2. High-Level Summary Alicia Lyttle returns to the show two years after her last appearance, now positioned at the forefront of the global AI movement. She explains how her work has shifted from annual summits to monthly AI Business Summits, teaching tens of thousands of entrepreneurs how to use AI hands‑on for content, marketing, operations, and scaling. She breaks down how simple tools—such as NotebookLM, ChatGPT, Jasper, Gemini, and HeyGen—can turn a single piece of content into newsletters, PowerPoints, videos, study guides, and more. She stresses that AI is now accessible, especially with free versions like ChatGPT. Alicia also shares her origin story in AI, beginning with a 15‑year‑old speaker at Walmart Tech Live describing IBM Watson. This sparked her fascination and ultimately led her to pivot her entire company toward full-time AI training and consulting by 2022—despite skepticism from her peers. She details the massive growth of her brand, including 21,000+ live summit attendees and explosive social media expansion. The interview also addresses AI’s role in finance, healthcare, government, job disruption, and how individuals can future‑proof themselves. Her personal story of overcoming a restrictive ex-husband who told her she would “never speak again” underscores her powerful message: no one should silence your gifts. Now she speaks to thousands, leads major events, and helps others build new careers in AI. 3. Key Takeaways A. AI Is Evolving Fast—and So Must We AI is changing so quickly that entrepreneurs cannot afford to wait for annual updates. This is why Alicia shifted to monthly training summits. People need ongoing education to stay competitive. B. Hands‑On AI Education Is the Key Alicia doesn’t just lecture—she walks participants through real demonstrations: Uploading YouTube links Creating summaries Generating emails, mind maps, PowerPoints, quizzes, videos, and more…all from a single input. Her approach eliminates fear and teaches entrepreneurs how to use AI immediately. C. Accessibility Has Changed the Game The release of ChatGPT, especially the free version, democratized AI. Before that, tools like IBM Watson were too complex and expensive. Now anyone with a laptop and internet connection can build websites, write content, or automate business flows in minutes. [ D. The African American Community Must Lead—Not Follow Alicia emphasizes that historically, Black communities have been “last in line” in tech innovation, but this AI era presents a once‑in‑a‑generation opportunity to jump ahead.She sees it as her mission to speak everywhere Black entrepreneurs are to ensure they seize this moment. E. AI Will Replace Tasks—But People Can Future‑Proof Themselves Jobs are already shifting. Companies are laying off non–AI‑literate employees.Alicia urges people to: Become AI‑fluent Join AI committees at work Pursue certification Use AI to become their company’s internal expert “There’s no maybe—you have to learn AI,” she warns. F. AI is Transforming Every Sector: Finance, Healthcare, Government She provides insights on… AI receptionists (“Monica” and “Leslie”) that boost customer interaction to 92% Financial analysis using secure ChatGPT setups AI mental health companions Government calls for national AI leadership G. Alicia Monetizes Through Education, Certification & Consulting Her business model includes: Free monthly summits Paid masterclasses Corporate consulting AI certifications Live Atlanta workshops She teaches others to become AI consultants too. H. Her Personal Triumph Story Inspires Thousands A powerful moment is when she recounts her ex-husband saying: “There’s only one quarterback on a team—and you will never speak again.”Yet today, 1,200+ people attend her live events, and tens of thousands join her virtual trainings. Her success proves resilience and purpose overcome adversity. 4. Key Quotes On AI Opportunity “Never has there been a better time in history to start, build, or scale a business than right now.” On Training Entrepreneurs “Open your laptops… use the same prompt I use. See what results you get.” On the Power of AI Tools “You can take one episode and repurpose it into all these different content ways.” On Pivoting Her Entire Company “In 2022, I said we’re closing this business and going all in on AI.” On Being Black in Tech “My mission is to make sure our community is not left behind—but ahead of the curve.” On Personal Resilience “You will be speaking on the best stages… people will come to see you.”(A friend’s response after she was told she’d “never speak again.”) On Future-Proofing Careers “Those using AI will replace you. You have to learn how to leverage AI.” On AI as a Human-First Technology “AI plus human intelligence—that’s what takes things to the next level.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Alicia Lyttle. SUMMARY OF THE ALICIA LYTTLE INTERVIEW From “Money Making Conversations Master Class” with Rushion McDonald [ 1. Purpose of the Interview The purpose of this interview was to: Showcase Alicia Lyttle, CEO and co‑founder of Air Innovations, known widely as the “Queen of AI.” [ Educate small business owners, entrepreneurs, and nonprofits on how to leverage AI for growth. Highlight her mission to empower the African American community to not only keep up with AI—but lead in it. [ Demonstrate how AI tools can transform operations, content creation, finances, and productivity in minutes instead of months. Inspire listeners through her entrepreneurial journey, professional pivots, and personal resilience. 2. High-Level Summary Alicia Lyttle returns to the show two years after her last appearance, now positioned at the forefront of the global AI movement. She explains how her work has shifted from annual summits to monthly AI Business Summits, teaching tens of thousands of entrepreneurs how to use AI hands‑on for content, marketing, operations, and scaling. She breaks down how simple tools—such as NotebookLM, ChatGPT, Jasper, Gemini, and HeyGen—can turn a single piece of content into newsletters, PowerPoints, videos, study guides, and more. She stresses that AI is now accessible, especially with free versions like ChatGPT. Alicia also shares her origin story in AI, beginning with a 15‑year‑old speaker at Walmart Tech Live describing IBM Watson. This sparked her fascination and ultimately led her to pivot her entire company toward full-time AI training and consulting by 2022—despite skepticism from her peers. She details the massive growth of her brand, including 21,000+ live summit attendees and explosive social media expansion. The interview also addresses AI’s role in finance, healthcare, government, job disruption, and how individuals can future‑proof themselves. Her personal story of overcoming a restrictive ex-husband who told her she would “never speak again” underscores her powerful message: no one should silence your gifts. Now she speaks to thousands, leads major events, and helps others build new careers in AI. 3. Key Takeaways A. AI Is Evolving Fast—and So Must We AI is changing so quickly that entrepreneurs cannot afford to wait for annual updates. This is why Alicia shifted to monthly training summits. People need ongoing education to stay competitive. B. Hands‑On AI Education Is the Key Alicia doesn’t just lecture—she walks participants through real demonstrations: Uploading YouTube links Creating summaries Generating emails, mind maps, PowerPoints, quizzes, videos, and more…all from a single input. Her approach eliminates fear and teaches entrepreneurs how to use AI immediately. C. Accessibility Has Changed the Game The release of ChatGPT, especially the free version, democratized AI. Before that, tools like IBM Watson were too complex and expensive. Now anyone with a laptop and internet connection can build websites, write content, or automate business flows in minutes. [ D. The African American Community Must Lead—Not Follow Alicia emphasizes that historically, Black communities have been “last in line” in tech innovation, but this AI era presents a once‑in‑a‑generation opportunity to jump ahead.She sees it as her mission to speak everywhere Black entrepreneurs are to ensure they seize this moment. E. AI Will Replace Tasks—But People Can Future‑Proof Themselves Jobs are already shifting. Companies are laying off non–AI‑literate employees.Alicia urges people to: Become AI‑fluent Join AI committees at work Pursue certification Use AI to become their company’s internal expert “There’s no maybe—you have to learn AI,” she warns. F. AI is Transforming Every Sector: Finance, Healthcare, Government She provides insights on… AI receptionists (“Monica” and “Leslie”) that boost customer interaction to 92% Financial analysis using secure ChatGPT setups AI mental health companions Government calls for national AI leadership G. Alicia Monetizes Through Education, Certification & Consulting Her business model includes: Free monthly summits Paid masterclasses Corporate consulting AI certifications Live Atlanta workshops She teaches others to become AI consultants too. H. Her Personal Triumph Story Inspires Thousands A powerful moment is when she recounts her ex-husband saying: “There’s only one quarterback on a team—and you will never speak again.”Yet today, 1,200+ people attend her live events, and tens of thousands join her virtual trainings. Her success proves resilience and purpose overcome adversity. 4. Key Quotes On AI Opportunity “Never has there been a better time in history to start, build, or scale a business than right now.” On Training Entrepreneurs “Open your laptops… use the same prompt I use. See what results you get.” On the Power of AI Tools “You can take one episode and repurpose it into all these different content ways.” On Pivoting Her Entire Company “In 2022, I said we’re closing this business and going all in on AI.” On Being Black in Tech “My mission is to make sure our community is not left behind—but ahead of the curve.” On Personal Resilience “You will be speaking on the best stages… people will come to see you.”(A friend’s response after she was told she’d “never speak again.”) On Future-Proofing Careers “Those using AI will replace you. You have to learn how to leverage AI.” On AI as a Human-First Technology “AI plus human intelligence—that’s what takes things to the next level.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

https://traffic.libsyn.com/secure/bizpod/BEP103c-Charts-1.mp3 Welcome back to Business English Pod for today's lesson on using visuals and describing charts and trends in an English presentation. We've all sat through boring presentations, with PowerPoints that are just slide after slide of too much text. If all you're doing is reading off your slides, then why do a presentation at all? And if your audience falls asleep, then you've effectively communicated nothing. If you really want to grab people's attention, you use visuals. That could mean not just pictures, but graphs and charts. There's no better way to represent data than with graphs. But the graph doesn't do all the work for you. You still need to give it life and make it a seamless part of your overall presentation. The first thing you might do is introduce the point you want to make, before you use the visual. And remember that your audience might have some understanding of the topic already, so you should acknowledge that. And you can make it dramatic by using foreshadowing and highlighting important points. And just like in any presentation, it's good to use clear transitions between points and slides. In today's dialog, we'll hear a presentation from Pat, a director with a cell, or mobile phone manufacturer called Ambient. He's presenting to the company's sales team about how they've regained market share after a rough couple of years. We will hear how Pat uses visuals to enhance his presentation. Listening Questions 1. At the start of his presentation, what does Pat say they will focus on? 2. When talking about the company called Sirus, what does Pat “draw people's attention” to? 3. What does Pat say to transition to showing information about Ambient? Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module Download: Podcast MP3>>> The post BEP 103c – English Presentations Charts and Trends 1: Visuals first appeared on Business English Pod :: Learn Business English Online.

Dr. Peter Antevy returns to the Inside EMS co-host seat this week, filling in for Kelly Grayson and bringing some serious pediatric firepower to the conversation. Host Chris Cebollero dives right into the latest buzz around the Broselow tape recall — yes, again — as Dr. Antevy unpacks what went wrong, why it matters and what EMS agencies should be doing about it now. He also shares exciting details on his brand-new, field-focused Newborn Resuscitation & Obstetrics course (NROC), built by EMS for EMS. Designed with two hours of online content (zero PowerPoints!) and a short, in-house skills lab, this course aims to tackle one of the most nerve-wracking call types. No more dragging medics to the hospital for NRP classes that don't translate to street-level care. Also on deck: OB deserts, delayed cord clamping, why you might need to Saran-wrap a newborn (seriously), and what AI can — and can't — do for EMS. This one's packed with practical pearls, myth-busting insights and a whole lot of passion for pediatric education. Quotable takeaways from Dr. Peter Antevy “EMS is one specialty that AI will never take away, as far as like the human-to-human contact. We resuscitate people, we treat people who are seizing. AI will never do that. That's a good thing.” “Academics and the hospital folks don't recognize the value that EMS brings to the table. They think we're ambulance drivers. It's time for them to wake up and recognize that we are the people who deliver babies. We are the people who resuscitate grandma, grandpa and the little kid.” Enjoying Inside EMS? Email theshow@ems1.com to share feedback or suggest guests for future episodes.