Podcasts about product features

The following article of the Tech industry is: “ChatGPT vs DeepSeek: Risk of Building Only on Product Features” by  Emanuel Westdorp, Founder and Brand Strategist Director, Naoz.

Peter Czepiga is the founder of Flighted, an agency that helps DTC brands profitably scale their advertising on platforms like Meta, TikTok, and Google. He also runs his own brand, Ando. Flighted has worked with some of the most popular DTC brands spending between $50-300k per month on ads.In this episode of DTC Pod, Peter shares his strategies for launching and scaling profitable ad campaigns on Meta for DTC brands. He covers how much to spend to prove out product-market fit, what types of creative work best, his approach to audience targeting, and how AI is impacting ad creative production. Peter also explains how DTC ad tactics can be applied to other business models like SaaS.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Proving Product-Market Fit2. Setting up Ad Accounts for New Brands3. Budget and Assets Needed to Test Ad Creative4. Creative Strategies for Successful Ads5. AI in Ad Creative Generation6. Applying DTC Ad Tactics to Other Business Models7. Flighted's Agency Model and Client EngagementsTimestamps00:00 Peter's background in ecommerce and growth 04:08 What is takes to prove product-market fit with ads 09:57 Scaling ad budget after initial traction 13:32 What is Meta Advantage+ campaigns and when to use it16:10 How to manage ad frequency and exclusions19:31 Creative mix: formats, messaging, placements24:36 Messaging frameworks that resonate in ads27:43 Tips for sourcing and creating ad creative 32:31 AI-generated ad creative: potential and limitations 38:28 Applying D2C ad tactics to SaaS and other businesses 43:23 How Flighted works with clients 45:32 Wrap up; how to connect with PeterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokPeter Czepiga - Founder of FlightedBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this episode of Product Talk, host Steph Rizzuto and Josh Roland discuss the exciting new features coming to Automox, including a revamped end user notification system, enhancements to the device details page, new analytics for proving value, and improvements in remote control features. They emphasize the importance of customer feedback and the iterative process of product development, aiming to enhance user experience and security.

In this episode, Andreas, the founder and creator of the MAIAK, introduces his innovative, compact workout equipment designed with magnetic resistance, similar to a Voltra competitor. He discusses the development journey of the MAIAK, which took four and a half years, highlighting the simplicity, quality, and versatility of the product. Andreas shares his background, the company's location in Spain, and the importance of community feedback in product development. The conversation covers key differentiators of the MAIAK, including its customizable resistance profiles, live data tracking, and ability to operate without an app. Andreas also touches on the company's production process, challenges, and future plans, emphasizing their commitment to quality and innovation in the fitness market. The episode concludes with Andreas' plans to attend HomeGymCon, and his openness to engage with the community for further improvements.Outline00:00 Introduction and Initial Setup01:02 What is the MAIAK?01:31 Meet the Founder: Andreas05:01 Development Journey and Team07:14 Technical Details and Features12:50 Market Position and Differentiators18:30 Quality and Durability Concerns22:20 Questions on Kickstarter and Order Status22:51 Decision Against Crowdfunding24:04 Production and Supply Chain Setup26:07 Product Features and User Experience28:35 Funding and Development Challenges32:42 Market Focus and Future Plans33:28 Preparing for HomeGymCon37:44 Final Thoughts and Q&A

This week we talk about: Daniel is on a 70-day streak learning Spanish on Duolingo Dave has a lot to learn (Android, Kotlin Multi-Platform and Compose Multi-Platform) Daniel is preparing for a major server launch. Dave has shipped GoVJ 3.4 !

Deborah Tacoma, the inventor of the Freedom Wand. Discover how a car accident and a personal need for better hygiene solutions led Deborah to design a multifunctional tool that has changed lives worldwide. From her humble beginnings in Holland, Michigan, to international distribution, hear Deborah's inspiring story of innovation, faith, and determination.We discuss:How did a bathroom hygiene product take Deborah from her basement workshop to international markets?Learn about the creation and impact of the Freedom Wand, a lifesaving tool for individuals with limited mobility and obesity.Explore Deborah's journey, including the challenges of patenting, manufacturing, and marketing her invention.Links:Freedom Wand Website: https://freedomwand.com/Subscribe to our Email Newsletter: https://totalmichigan.com/join/Find us on Facebook: https://facebook.com/totalmichiganWatch on YouTube: https://youtube.com/@totalmichiganShow Notes:00:00 Introduction02:35 Deborah's Background and Life Story03:25 The Accident and Its Aftermath05:36 Creating the Freedom Wand13:36 Manufacturing and Market Entry17:10 Product Features and Extensions21:05 Marketing and Success Stories24:52 Conclusion and Contact Information

Ankur Goyal is the founder of ​Braintrust​, a year old LLM eval platform that is already used by Figma, Vercel and Stripe and just raised $36m from a16z. It's a rocketship.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Key Success Factors- Started with a targeted list of ~50 companies already working with AI- Focused on early adopters and innovators in the space- Strategy: If they could make the frontrunners happy, others would followLinks:- Braintrust - Ankur Goyal - Alana Goyal - Basecase  - Elad Gil  - Martin Casado Chapters:* 00:00  Introduction to BrainTrust and Its Success* 02:52  The Importance of User Research in Product Development* 06:11  Building Relationships with Key Customers* 09:05  The Role of Feedback in Product Improvement* 11:54  The Impact of Mentorship on Entrepreneurial Success* 15:11  Identifying Market Opportunities in AI Development* 18:00  Effective User Interviews and Problem Validation* 20:59  The Evolution of BrainTrust's Product Features* 23:55  Advice for Aspiring DevTool Founders* 26:48  Exciting Developments in the DevTool Space

Links Emily's IG: Fringe Sport Get HGC Tix Outline (0:00) Introduction to Emily Samuel and Her Journey (2:18) The Birth of the Booty Box (3:26) Challenges in Product Development (6:16) Collaboration with Fringe Sport (9:23) Product Features and Versatility (12:19) Market Reception and Launch Excitement (15:06) Final Thoughts and Future Aspirations Description In this conversation, Emily Samuel shares her journey from being a trainer at a celebrity-favorite gym to inventing the Booty Box, a versatile piece of fitness equipment designed for home gyms. She discusses the challenges she faced in product development, her collaboration with Fringe Sport, and her excitement for the upcoming launch. Emily emphasizes the importance of creating solutions for common fitness needs, particularly for women, and reflects on her unique position as a female entrepreneur in the fitness industry. --- Support this podcast: https://podcasters.spotify.com/pod/show/garage-gym-experiment/support

Steph Rizzuto and Emily Pace from Automox's Product Team discuss exciting new features aimed at enhancing IT management. They take a look at upcoming updates, including custom roles for improved access control and a flexible reboot scheduling feature designed to minimize disruptions for end users. The episode highlights how these tools are set to make IT workflows smoother and more customizable in the coming year.

In this podcast episode, MIchelle Frenchette and Corey Maas discuss the plugin's features and user experience. They address user feedback, particularly issues with the onboarding process and interface design. The host demonstrates how to create a site and install the plugin, emphasizing the importance of template creation for image generation. They also consider improvements to the plugin's UI/UX and integration with WordPress, including the management of admin settings.Top Takeaways: Importance of Understanding User Experience: Corey emphasizes the significance of understanding how users interact with a product, especially for someone like Michelle, who is new to using it. This helps in refining the product's usability and functionality.User Feedback Drives Product Development: The conversation highlights the iterative nature of product development based on user feedback. Corey listens to Michelle's questions and feedback to better understand areas where the product can be improved or clarified.Clarity in Product Communication: Corey recognizes the value of clear communication in explaining the product's features and functionality. He uses the conversation as an opportunity to articulate how the product works, helping Michelle and potentially other users understand it better.Productivity Enhancement: The conversation underscores how the product aims to streamline repetitive tasks and enhance productivity. By automating image generation and template usage, users like Michelle can save time and effort in creating visual content for their websites or social media platforms.Mentioned In The Show:CanvaPhotoshopBeaver BuilderYoast Squirrly SEOWooCommerceAdmin Menu Editor Pro

On today's episode of The Goats of Growth, we have Tracy Sestili, Chief Revenue Officer of Intellimize! Struggling to bridge the CMO-to-CRO gap? Tracy, a former CMO herself, reveals how marketing expertise can supercharge your CRO role. Can a marketing background be the secret weapon for CRO success? Tune in to discover Tracy's insights on: Unlocking Growth: Collaboration, data-driven decisions, and the power of a user-friendly product. Scaling Revenue: Pricing, ICP, and the challenges (and rewards) of new market expansion. Product-Led Growth: Dominating your niche, lowering barriers to entry, and building brand advocacy. The Future of Sales: Adapting to change and the ever-evolving sales landscape. This episode is packed with actionable advice for marketing and sales leaders looking to drive explosive growth! Tracys Linkedin Profile 00:00 Introduction and Tracy's Background. 03:30 The Value of a Marketing Background in the CRO Role. 11:45 The Importance of Cross-Functional Collaboration for CROs. 25:15 Addressing Pricing, ICP, and Product Feature Issues. 28:59 Strategies for Scaling Revenue. 32:19 Challenges of Expanding into New Markets. 35:35 The Challenges of Product-Led Growth. 37:24 Dominating a Market before Expanding. 39:12 Creating a Seamless User Experience. 44:09 Balancing Growth and Efficiency. 46:08 Motivation: Doing Impactful Work. 48:38 Personal Goals and Hobbies. 53:01 The Future of Sales Teams in 2024.

Get an inside look at Runway - the visually stunning finance platform that's breaking conventions and captivating users with its approach to making finance fun again. In this interview, founder and CEO Siqi Chen shares the arduous 3-year journey of iterating on the product from its inception during a meeting with the a16z team, working alongside early design partners, and the key inflection points that transformed Runway into what it is today. He emphasizes the importance of storytelling, having the data from different company functions centralized and in communication with each other, and fostering a culture where work, and finance in particular, is genuinely fun. Whether you're in finance or appreciate great product design, this is a must-watch episode. This show is a part of the Turpentine podcast network. Learn more: www.turpentine.co --- SPONSORS: Attio is the next generation of CRM. It's powerful, flexible and easily configures to the unique way your startup runs, whatever your go-to-market motion. The next era deserves a better CRM. Join ElevenLabs, Replicate, Modal and more at https://bit.ly/attioturpentine --- Recommended Podcast: Company Breakdowns Each episode of Company Breakdowns dives into S-1s and series B-and-beyond companies, interviewing founders and investors to break down the companies. First episode is on Rubrik - which just IPO'd. Coming up this season: Databricks, Reddit + more, Spotify Apple --- This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We're launching new shows every week, and we're looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co. --- LINKS MENTIONED: Runway Financial: https://runway.com/ Sandbox VR: https://sandboxvr.com/ X/SOCIAL: @sashaorloff (Sasha) @blader (Siqi) @runwayco (Runway) TIMESTAMPS: (00:00) Introduction to Runway and Siqi Chen (01:30) Background and Inspiration for Runway (08:25) Challenges and Pivot during COVID-19 (12:29) Raising Capital and Product Iteration (14:57) Sponsor: Attio (16:25) Balancing Feature Parity and Novelty (17:30) arly Design Partners and Customers (19:36) Building an Audience and Storytelling (23:01) Mission and Vision of Runway (26:13) Convincing Users to Leave Excel (38:05) Demo of Runway (41:45) Development and Design Process (42:49) Product Features and Future Plans (44:43) Company Culture and Team (46:45) Future of Runway

Marybeth Alexander is the Chief Executive Owl at KnowledgeOwl, a SaaS that focuses on providing the most impactful knowledgebase you could possibly have. We talk about using knowledge management systems outside their "usual" domain of customer service: Marybeth teaches how you can employ a KB for marketing, sales, and even internal documentation purposes. We also tackle the topic of AI in knowledge management, how extremely simple pricing can be a growth lever, and we dive into the sustainability practices of a B-corp.It's a ... knowledge-packed episode!00:00:00 Tools and Scope in Customer Service00:09:14 Utilizing AI and Knowledge Bases00:14:12 Importance of Documentation in Software00:21:31 The Future of Knowledge Management00:27:11 AI Tools and Data Compliance Integration00:35:42 Intentional Growth Strategy and Business Model00:41:21 Building a Purpose-Driven BusinessThis episode is sponsored by Acquire.comThe blog post: https://thebootstrappedfounder.com/marybeth-alexander-knowledgebase-secrets/The podcast episode: https://tbf.fm/episodes/316-marybeth-alexander-knowledgebase-secretsThe video: https://youtu.be/glMBIhxH-rYYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

On this episode, Eric Wood, Vice President of Product Experience at Rivian, discusses the future of EVs and software-defined vehicles, emphasizing the need for seamless integration and personalized experiences. He also digs into the importance of collaboration and empathy in design and he highlights the significance of customer-centric leadership and building brands that deliver on promises.Tune in to learn:How software-defined vehicles allow for continuous updates and improvements through over-the-air software updates, enhancing the product experience.The importance of addressing customer feedback and how to meet the needs of a wider audience.The future of EVs and software-defined vehicles and why it involves seamless integration, personalized experiences, and the use of AI to enhance the driving experience.Why collaboration and empathy are essential skills in design that enable effective problem-solving and the creation of innovative solutions.How to address behavioral issues in the workplace and why you need to prioritize the well-being of the team.How to simplify complex products by prioritizing features based on user needs and thinking from first principles to create unique and intuitive experiences.How to gain inspiration from YouTube and where other industries can provide fresh perspectives and ideas for design and user experience.–How can you bring all your disconnected, enterprise data into Salesforce to deliver a 360-degree view of your customer? The answer is Data Cloud. With more than 200 implementations completed globally, the leading Salesforce experts from Professional Services can help you realize value quickly with Data Cloud. To learn more, visit salesforce.com/products/data to learn more.Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In this episode of How I Grew This, Mickey Noworyta joins Mada Seghete to share his approach to driving product growth, testing new product features, and the difference between attribution and incrementality. Mickey is the Senior Product Manager at Expedia Group, where he and his team focus on exploring performance marketing ideas. While Mickey is a seasoned Product Manager, he has also worked as a drilling engineer for the oil and gas industry, a researcher, and a data engineer and developer.

Chris LoDolce, Founder of SaaS Academy Advisors, shares his transformative customer education strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/052

Join host Ian Peterman and guest Helen Sharp, founder and CEO of Influential PR, who specializes in public relations for sustainable brands. In this episode, Helen shares her journey from journalism and sales to establishing a PR firm dedicated to mission-driven companies. She offers insights into the unique challenges and opportunities in promoting sustainable brands, emphasizing the importance of a compelling story and thoughtful leadership in PR. Helen also discusses strategies for effective media relations, affiliate PR, and influencer campaigns, providing valuable tips for startups and established businesses alike. Notable Moments: 00:46 - Helen's Transition to PR and Sustainability 03:40 - The Importance of Brand Messaging in PR 04:36 - Launching Influential PR and Client Success Stories 08:32 - Thought Leadership and Education 10:19 - Affiliate PR and Measuring Impact 11:09 - Influencer Campaigns and Brand Partnerships 13:05 - Trends in Sustainability and Influencer Marketing 14:24 - Balancing Sustainability and Product Features in PR Strategy About Helen Sharp: Helen Sharp is an innovator in the world of public relations and brand-story development for mission-driven brands looking to expand their digital footprint with data-driven strategies and powerful narratives to engage media. She's worked with impactful, sustainable businesses such as the Surfrider Foundation, 1% for the Planet, Repurpose and LastObject. She is the CEO and Founder of Influential PR, a performance public relations agency for a better world. Mention this podcast episode to receive a 15% discount on PR services from Helen! Learn more about Helen Sharp and Influential PR: https://www.linkedin.com/in/heleninfluentialpr/ https://www.instagram.com/influentialpr/ https://www.influentialpr.com/ Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

Transform your Amazon listings LIVE with John Aspinall!Are your ASINs underperforming? Leave sales and growth opportunities on the table? Not anymore!Join John Aspinall LIVE as he reviews ASIN listings submitted by sellers like YOU.John will show you how to:↳ Optimize your specific ASIN for maximum visibility↳ Identify proven sales and profit strategies↳ Elevate overall performance as a seller↳ Fine-tune your Amazon strategy for long-term gainsThis is your chance to get your ASIN reviewed by a true expert and take your success to new heights!Join us and witness your Amazon business transform before your eyes. The potential is waiting - it's time to unlock it!Timestamps:00:00 - Countdown10:25 - Discussing the Guest's Introduction15:05 - Analyzing the First Amazon Product Listing27:01 - Analyzing the Second Amazon Product Listing30:14 - Nitro Gloves Listing Review30:55 - Product Features and Benefits32:21 - Amazon PPC Strategies35:12 - Handling International Sellers and Retail Arbitrage43:02 - Review of Glove Listing53:30 - A+ Content and Brand Story Suggestions55:10 - Seller Central Questions56:22 - Product Packaging and Presentation59:04 - Product Age and Material Details1:00:43 - Building a Better Mouse Trap1:02:55 - The Difference Between a Need and a Want1:04:44 - AB Testing and Feedback1:05:38 - Hiring Process and Company Culture1:08:37 - Customer Perception and Image Presentation1:11:41 - Coaching and Training Options1:13:57 - Upcoming Podcast Reminder for FridaySupport the show

Feast on success: Prep your ASINs for Black Friday with John Aspinall's Wednesday ASIN Review Live!Dive into this festive and informative live event, where John will dish out:↳ Thanksgiving-themed strategies to boost your ASIN's visibility just in time for Black Friday↳ Savvy sales and profit tactics to capitalize on the holiday shopping frenzy↳ Expert tips to enhance your seller performance during the biggest sale season↳ Long-term Amazon strategies for continuous growth and successDon't miss this chance to get your ASINs critiqued and polished by an expert, setting you up for a record-breaking Black Friday.Join us today and watch your Amazon business thrive. Prepare to feast on success – your most profitable Black Friday is just around the corner!#AmazonASINReview #AmazonCTR #AmazonListingAuditTimestamps:00:00 - Introduction and Greetings09:54 - Discussing Black Friday, Cyber Monday, and Small Business Saturday11:01 - Thanksgiving Celebrations and Personal Chat11:23 - Q&A Session Begins: Amazon Seller Tips and Discussions13:02 - Diverse Amazon Seller Topics: Trade Shows, Amazon Events, and Networking14:03 - Main Image Review and Recommendations17:01 - Further Analysis of Amazon Product Listing19:04 - ASMR Chat and Engaging with Viewers20:41 - Amazon Product Image Enhancement Tips23:01 - Discussing Alex Hormozi's "$100M Offers" in the Context of Amazon24:01 - Brand Story and Mobile Optimization on Amazon25:26 - Analyzing Sales Patterns on Amazon26:23 - Viewer's Amazon Product ASIN Review Request28:15 - Kitchen and Garage Organization Products on Amazon31:00 - Detailed Review of Amazon Product Listing33:33 - Enhancing Main Image with Packaging35:05 - Exploring Creative Product Image Strategies37:45 - Enhancing Visibility of Product Features in Images39:22 - In-Depth Analysis of Amazon Product Listing and Improvements41:09 - Market Research Strategies for Amazon Sellers44:07 - Using Helium 10 for Market Analysis and Sourcing46:04 - Tips for Improving Product Images and Packaging Presentation47:55 - Discussion on Auto Parts and Retail Packaging Strategies49:14 - Children's Stainless Steel Flask Product Review51:26 - Evaluating and Improving a Travel Bag Product Listing53:00 - Concluding Remarks and Upcoming Dentist AppointmentSupport the show

Ever found yourself stepping into a role that you never expected you'd be in? That's what my guest, Brian Sierakowski, did when he took over as CEO of Bearmetrics, a company that he had not founded, but was handed over to him after an acquisition by a private equity firm. Entering an existing team, dealing with the weight of expectations, and managing an already functioning business with its own culture and values, Brian's journey is a roller coaster of challenges and learnings that he's eager to share with you today.Brian on Twitter: https://twitter.com/bsierakowski/The blog post: https://thebootstrappedfounder.com/brian-sierakowski-leading-an-acquired-business/The podcast episode: https://share.transistor.fm/s/2ec803d1The video: https://youtu.be/XWjC4w_cD7gYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.com (00:00) - From Indie Hacking to Acquired Businesses (06:39) - Taking Over an Acquired Business Challenges (12:09) - Improvements and Changes in the Business (26:14) - Cancelling Subscriptions and Learning From Feedback (34:33) - Managing Expectations in Public Settings (42:24) - Career Transition Options and Considerations (53:27) - Dual Perspective in Building a Business (01:05:23) - Selling Your Business

Kevin Tufts is the real deal when it comes to tech and design. With over two decades of experience working across a number of companies in the Bay Area — Lyft, SendGrid, and Twilio, to name a few — he's now a product designer at Meta working on their Creation team. So believe me, we had a LOT to talk about.Our conversation begin with a look at the current climate inside Meta (pre-Threads, FYI), and he gave some thoughts on where the company is going as it approaches its 20th anniversary. From there, Kevin talked about his path to becoming a product designer, and we took a trip down memory lane recalling the early days of web design and what it was like working during such rapidly changing times. He also spoke on what he loves about product design now, and how he wants to help the next generation of designers through mentorship.Kevin's secrets to success are simple: seize opportunities for growth where you can, embrace collaboration, and remain flexible. Now that's something I think we could all take to heart!LinksKevin Tufts' WebsiteKevin Tufts on LinkedInFor a full transcript of this interview, visit revisionpath.com.==========Donate to Revision PathFor 10 years, Revision Path has been dedicated to showcasing Black designers and creatives from all over the world. In order to keep bringing you the content that you love, we need your support now more than ever.Click or tap here to make either a one-time or monthly donation to help keep Revision Path running strong.Thank you for your support!==========Follow and SubscribeLike this episode? Then subscribe to us on Apple Podcasts, Spotify, or wherever you find your favorite shows. Follow us, and leave us a 5-star rating and a review!You can also follow Revision Path on Instagram and Twitter.==========CreditsRevision Path is brought to you by Lunch, a multidisciplinary creative studio in Atlanta, GA.Executive Producer and Host: Maurice CherryEditor and Audio Engineer: RJ BasilioIntro Voiceover: Music Man DreIntro and Outro Music: Yellow SpeakerTranscripts are provided courtesy of Brevity and Wit.☎️ Call ‪626-603-0310 and leave us a message with your comments on this episode!Thank you for listening!==========Sponsored by Brevity & WitBrevity & Wit is a strategy and design firm committed to designing a more inclusive and equitable world. They are always looking to expand their roster of freelance design consultants in the U.S., particularly brand strategists, copywriters, graphic designers and Web developers.If you know how to deliver excellent creative work reliably, and enjoy the autonomy of a virtual-based, freelance life (with no non-competes), check them out at brevityandwit.com.Brevity & Wit — creative excellence without the grind.

In this episode of How I Grew This, Mickey Noworyta joins Mada Seghete to share his approach to driving product growth, testing new product features, and the difference between attribution and incrementality. Mickey is the Senior Product Manager at Expedia Group, where he and his team focus on exploring performance marketing ideas. While Mickey is a seasoned Product Manager, he has also worked as a drilling engineer for the oil and gas industry, a researcher, and a data engineer and developer.

Richtige Kommunikation ist heute alles. Doch wie kommuniziert man mit seinem Start-up richtig nach außen?Die wichtigsten Do's, Dont's und Learnings – Boris Radke Ex-Kommunikationschef von Zalando, heute Kommunikationschef von Omio und hinter den Kulissen als Advisor für Kommunikation bei vielen großen Berliner Startups tätig.Boris Expertentipp: „Dein erstes To Do ist eine gut funktionierende interne Unternehmenskommunikation!“Wie vermeide ich die größten Fehlerpotentiale?Unternehmensmarke oder Personal-Branding?Wie, wann und mit wem spreche ich über Unternehmenswachstum, Belegschaftsentwicklungen oder Product-Features?Alle Antworten und Tipps für eine optimale Kommunikation mit dem Team, verschiedenen Stakeholdern und Investoren gibt es von Boris für dich in dieser Folge.Die Fragen:01:02 Werdegang von Boris Radke04:55 Wann mache ich mir als Gründer das erste Mal Gedanken über Kommunikation?09:06 Was ist der einfachste Einstieg als Basis einer guten Kommunikation?14:51 Zusammenfassung gute Kommunikation15:32 Wie passe ich meine Story auf den jeweiligen Gesprächspartner an (ohne die Kerngeschichte zu verändern)?21:32 Beispiele für erstaunliche Kommunikation25:24 Lieber mehr Unternehmensmarke oder mehr personal branding?31:15 Wann gebe ich Kommunikation als Gründer ab und wie groß sollte das Kommunikations-Team im Verhältnis zum Unternehmen sein?Boris auf LinkedIn: https://www.linkedin.com/in/borisradke/ Omio: https://www.omio.com/WHATSAPP NEWSLETTER:1-2x wöchentlich bekommst du eine persönliche Sprachnotiz oder Inhalte von mir, die dich zu einem besseren Gründer machen, melde dich jetzt mit einem Klick an: https://jungunternehmerpodcast.com/newsletterDU GRÜNDEST EIN STARTUP?Falls du bei deiner Startup Gründung Hilfe brauchst, meld dich gerne. Fabian, der Host dieses Podcasts, arbeitet mit diversen Startups die zwischen Pre-Seed und Series A stecken zusammen und vielleicht kann er dir ja auch helfen: https://jungunternehmerpodcast.com/startup-advisory See acast.com/privacy for privacy and opt-out information.

How can you build your product in a way that drives behavior change? In order for people to adopt your product, you need to make the path to behavior change easier.Forest Key, founder and CEO of Voodle, is working on the fourth product software company he's launched – and he's learned a whole lot along the way.In this /Founders Focus episode, Forest shares how his approach to product development has evolved through trial and error.

In this Episode, I (@Jivraj Singh Sachar) speak with Virender Bisht, Co-Founder & CTO of Niyo Solutions Inc. Niyo Solutions, is one of India's leading Fintech startups that offers digital banking solutions such as prepaid payroll cards, cross-border travel payment debit cards and multi-wallet tax benefit cards to customers through it's multiple product offerings - Niyo Bharat, Niyo Global and Niyo Money. To know more visit - https://www.goniyo.com/ Virender Bisht is an extremely experienced tech professional who has worn multiple diverse hats throughout his professional career before starting Niyo with his Co-Founders. He has phenomenal engineering & product experience, much of which is vividly evident through his knowledgable insights through the Episode. Through this Episode we discuss the following: 1. (02:47) : Understanding the Indian Fintech Space 2. (08:29) : Wearing Different Hats across the Years - Virender's journey 3. (16:56) : The 0 to 1 - Founding Story of Niyo 4. (26:28) : Building the Product Features at Niyo 5. (30:20) : The Customer First Approach in Fintech 6. (34:35) : Tracking the right metrics 7. (37:23) : Understanding Product Thinking from an Engineering Perspective 8. (43:05) : Hiring in Fintech & looking at Generalists v/s Specialists 9. (48:10) : Virender's Founder Persona 10. (52:34) : Parting thoughts from Virender Here is the 37th Episode of the Indian Silicon Valley Podcast - Experience Matters! Thank you all for tuning into this Episode! We're available on Instagram & Twitter. Feel free to drop in your feedback! Do not forget to Subscribe to our WhatsApp Newsletter. I, Jivraj, am reachable on LinkedIn & Twitter! "If you never try, you never know" Stay Tuned, Keep Building.

“We really invested in our formulations, which allowed us to scale because our products work and our return rate is less than one percent.” @itmebenji #DTCPOD“The space is becoming more crowded, but I view that as very validating and not something that keeps me up at night.” @itmebenji #DTCPOD“We made our facial cleansers in solid stick form, like a deodorant stick. We really took care and effort to make sure that our cleansing experience was pretty enjoyable.” @itmebenji #DTCPOD“We really started to find our stride and figure out how to speak to customers better. And that's what's allowed us to scale so quickly.” @itmebenji #DTCPOD“I took stock and thought about and reflected on that where society was heading and had a lot of conviction about skincare becoming a much bigger part of men's lives.” @itmebenji #DTCPODWe Speak About:[00:50] Ben’s background in health and wellness[03:45] How and why Disco was created [07:45] Disco’s customer validation in a crowded market[13:20] Getting a “good handle” on an estimate of users[15:25] How Ben realized there is a growing market for men’s skincare[18:25] Branding and pricing standpoint to compete against drugstores, and big brands[21:20] Creating organic and UGC content to educate consumers and solve problems[25:15] Ben talks about the challenges of being a founder[28:20] Three steps to connect better with customers that were a turning point for Disco[31:20] How Disco educates their customers about skincare in post-purchase content[33:40] Where to find Disco on socials and the webStanding out in a crowded, yet growing marketBenjamin Smith, founder & CEO of Disco, joins the POD to talk about changing the standard for men’s skincare and the importance of customer validation.Disco is a science-backed skincare brand with a focus on product development for a growing market of men.Benjamin has always been invested in his own health and wellness, especially skincare. Growing up, a family friend and dermatologist who is now Disco’s medical advisor, taught him how to take care of his skin early on.Having a dermatologist on the Disco teams helps them create clean products with deliberately chosen ingredients.There’s a gold rush to capture the market share of men, and the skincare space is crowded, but Ben views this as validating. Having a unique brand and effective products, allows Disco to reach its target consumers.A founder’s perspective, the importance of listening to customersBen understands from experience the challenges of being a founder. From the launch to the middle of last year, Disco had a low conversion rate and couldn’t figure out how to acquire users properly. Ben even ran out of money a couple of times.Finally, in the summer of last year, Disco found its stride by learning how to speak to customers better. That’s what allowed them to scale so quickly, especially in the last six to seven months.The three actions Ben took for Disco to reach its recent turning point were adding a post-survey into the checkout process, reaching out to customers for feedback, and noticing patterns between the two. Post-purchase surveys had five different reasons why customers may have purchased Disco. This gave real data from customer responses to understand why people were actually buying.Reaching out to customers, Ben received valuable feedback about the website experience and the product that was similar to post-purchase survey responses. Ben learned Disco needed to acquire customers in a different way. That’s when they really had a product-market fit and started to grow. Stay tuned as Ben discusses how he validated Disco, how to scale an eCommerce brand fast, and how Disco is using content to grow.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned links:Disco’s Tik Tok account: www.tiktok.com/@letsdiscoDisco’s Instagram account: www.instagram.com/letsdiscoDisco website: www.letsdisco.com

“There are two components to going viral, either the product itself is viral or the creator or the person who uses it as viral.” @conorblewis #DTCPOD“I did most of my funding because I was sending out to eighty thousand people that I had nurtured and gotten to know personally. That is the power of generating a strong list and educating your customers.” @conorblewis #DTCPOD“Building a community was a really personal touch from the beginning where you need to nurture it as it grows.” @conorblewis #DTCPOD“You can make a product and put it out in a short amount of time if you're willing to learn and research. It’s about three things: making it, sourcing it and putting it out to get it validated.” @conorblewis #DTCPOD“Use all the free resources at your disposal to make that happen. For me, it was podcasts, books, a ton of online research.” @conorblewis #DTCPODWe Speak About:[00:55] About Conor and FORT[02:25] FORT’s product development timeline[04:45] How FORT raised over $2 million on Kickstarter[10:55] Gamifying FORT’s marketing strategy[09:55] Creating virality with a product[12:00] Expanding reach while limiting advertising costs[19:40] FORT’s Kickstarter timeline[16:35] Building FORT’s online community[20:20] Using sustainable materials in your product[23:35] Advice for other founders[27:50] What’s next for FORTStrong research and product development lead to successful products. Conor Lewis, CEO and founder of FORT, joins the POD to talk about FORT’s successful crowdfunding campaign and strong Facebook community.His company FORT, sells magnetic pillow fort for children. Conor lost his job in April 2020 and started FORT soon after. The idea was one of many startup ideas on Conor's phone. FORT was developed in only a couple of months due to Conor’s push to develop a product fast. FORT already had a strong email list and community before deciding to crowdfund on Kickstarter. Building an online community and how to leverage it into a successful crowdfunding campaign. FORT gamified the sharing of their product, allowing them to expand their reach using their strong online community. Using a private Facebook group, Conor was able to build personal connections with his audience.He used the Facebook group as a way to get feedback on the idea of his product and answer questions personally to his audience. Because of the nurturing of this community, FORT’s Kickstarter campaign was able to raise over 2 million dollars in less than a day. Stay tuned as Conor shares his experience launching FORT on Kickstarter thanks to a strong online community.  If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Follow Conor on Twitter: https://twitter.com/conorblewisFollow Conor on Instagram: https://www.instagram.com/conorblewis/FORT’s website: https://getthefort.com/FORT’s Kickstarter campaign: https://www.kickstarter.com/projects/conorblewis/fort-magnetic-pillow-fortFORT on Twitter: https://twitter.com/getthefort

 “I love the idea of crowdfunding. I'm a huge community builder, super connector, and I love the idea of building an army of people who are fighting for us to succeed.” @cbm #DTCPOD“Our products can create a lot more intimacy and conversation. And I think it's a beautiful thing in a world that's increasingly digital to be in the physical product space.” @cbm #DTCPOD“And I think building interesting networks and online communities allow you to move a bit faster, even if the industry does not move at that pace.” @cbm #DTCPOD“There's an initial boom when you launch and then waves of booms with periods to mellow out. That’s how we've done a pretty good job at keeping that momentum going.” @cbm #DTCPOD“We post every day on Instagram. We're commenting on other people's posts. And I think that engagement is really important.” @cbm #DTCPODWe Speak About:[01:20] About Courtney and AKUA[03:20] AKUA’s history in crowdfunding[07:15] Developing the initial Kelp Jerky product[10:55] The sustainability of using kelp[13:45] Courtney’s transition from tech to food[15:35] Building a community with your brand[19:40] Richard Branson’s testimony for AKUA[23:50] Advice for other founders[25:45] What’s next for AKUAProduct lines can be both sustainable and successful. Courtney Boyd Myers, CEO and co-founder of AKUA, joins the POD to talk about AKUA’s dedication to sustainable meat alternatives in the form of ocean-farmed Kelp. Courtney first learned about kelp through a friend, who runs a nonprofit dedicated to growing kelp farms, which started her interest in kelp. AKUA utilized crowdfunding to expose their product and build an online community surrounding their brand. Kelp is both a sustainable source of food, but it is extremely high in nutritional value. The Kelp Jerky was their first product, trying to start with a dried, shelf stable product for their customers and later expand into other meat alternatives. Building an online community is important in developing your brand. The transition from the tech industry to the food industry for Courtney. One of the biggest challenges was the differences in pace between tech and food, but building a community was essential to Courtney’s success. Creating a product was difficult for Courtney and she underestimated the product development timeline. She created a facebook group to foster growth and build the community for her brand. Timing is important and maintaining momentum with content is important to keeping the community engaged and invested in your product. Stay tuned as Courtney shares her experience launching her sustainable meat alternative using kelp as well as building a community through crowdfunding and creating meaningful content. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Follow Courtney on Instagram: https://www.instagram.com/cbm/AKUA’s website: https://akua.co/AKUA’s Republic Page: https://republic.co/akuaFollow AKUA on Instagram: https://www.instagram.com/lifeakua/Follow AKUA on Twitter: https://twitter.com/lifeakua

“If you’re sourcing and creating high-quality user-generated or influencer-generated content, throw it on your product page.” @jadesai94 #DTCPOD“Using Trend can help guarantee that your brand consistently generates high-quality custom brand content.” @jadesai94 #DTCPOD“You don’t always have to talk about product features. In fact, you should try to sell benefits or outcomes whenever possible.” @jadesai94 #DTCPOD“Sprinkling in things like an FAQ or upsell opportunity can not only help seal the deal for a customer but can also increase average order value.” @jadesai94 #DTCPOD“If you have a product page you would like us to teardown, email jaydesai@trend.io.” @jadesai94 #DTCPODWe Speak About:[01:25] What Everbrand is doing differently with stock content[01:55] How Everbrand uses UGC and IGC on their product page[02:45] What Everbrand uses in addition to stock and custom brand content[03:20] What is Everbrand’s site is built on[03:50] How Everbrand displays product reviews[04:25] How Everbrand communicates value to consumers on their product page[05:20] What Everbrand is doing to visually communicate product benefits[06:10] The CTA you need to add to your product page[06:50] How Everbrand is improving their product page with Instagram content[07:30] What Everbrand is doing to answer questions without support tickets[08:30] How Everbrand creates a strong connection with shoppersWe’re tearing down one of the most complete DTC product pages we’ve ever seenEverbrand is an eCommerce brand Trend customer with one of the best product pages we have seen.Their product page includes great stock content, user-generated content, helpful information about the product, and more.We decided to breakdown the elements on Everbrand’s SweatFlow Legging page that make it one of the more complete product pages we’ve seen.This page does a great job selling benefits, adding upsell opportunities, and answering questions that shoppers may have.Stay tuned as we breakdown the different types of content Everbrand has on its product page and how you can copy it.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Everbrand’s website: https://everbrand.us/Everbrand’s SweatFlow Legging product page: https://everbrand.us/products/the-sweatflow-legging-v2

In this episode, we're talking to Sadee Gamhewa and Geoff Wright from Velou. Sadee is their CEO while Geoff is their Chief Commercial Officer. Velou has been a SAP.iO Foundry Munich Member and have integrated their data enrichment and search platform with the SAP Commerce Cloud offerings. They use a mixture of AI, ML and NLP tools to analyze and enrich product data. Using their technology, shoppers quickly find the product they want, leading to increased sales.   LinksVelou's WebsiteSadee Gamhewa and Geoff Wright on LinkedIn

Sometime back while travelling in Beijing, I took this picture:The picture is a perfect tool to visualise the experiment that Anindya Ghose, who is the Heinz Riehl Chair Professor of Business at NYU’s Stern School of Business and the Director of its Masters of Business Analytics Program, and his team conducted across various cities in China. In the field experiment, they sent out ~14k mobile coupons across to ~10k users. They then tested if commuters were more likely to respond to those coupons when in the subway. The results showed that peak commuting hours were actually the best time to send a marketing coupon (and I imagine then, also a push notification for your app). It also led to some other very unique insights. Here’s a quote from the paper. The key findings indicate that commuters are about three times as likely to redeem their first mobile coupon compared to non-commuters.…suggest that enhanced receptiveness to mobile coupons is more perceivable when users obtain multiple coupons. Moreover, coupons with short expiration dates more successfully improve the response rates of commuters than do coupons with long expiration dates. -From Seizing the Commuting Moment: Contextual Targeting based on Mobile Transportation AppsThis is but one example of many which the man himself, Prof Ghose talks to us about on this episode of the Use Case podcast. On the show, we dive deep into PRACTICAL ways using which data and analytics can be used to improve business performance. You could listen to the full episode on the audio file above or in your favourite podcast app and for more such content, subscribers to the Turnaround Newsletter - to stay abreast with the latest from the world of tech and startups in India.If you’d like to read instead, here are a few papers by Prof Ghose which I mention in the episode:Deriving the Pricing Power of Product Features by Mining Consumer ReviewsTrade-offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase FunnelLet’s push our performance graph upwards! Share on whatsapp. Get full access to Turnaround at turnaround.substack.com/subscribe

Once we have our product, it can be challenging to know when and how to launch new product features. We discuss what makes a successful feature, how to prioritize upcoming features, all while keeping our end user in the forefront of our minds. To learn more about our process and what we do, check out www.lftechnology.com.

Did you know that there is a relationship between your tech, data, and content? They all work together. We're going to jump into the relationship between your tech, data and content. To start, let's define our terms today… Tech: the tools we use to display, transact, and store. Data: the content we create, use, and store about leads and clients and partners. Content: text, images, graphics, and videos for lead, client and partner consumption. Did you know that during initial tech setup, a lot of how your content is going to look and data is going to be stored is defined? This is why it's so important when you are implementing tech to make sure you implement it to its fullest capacity. Whereas, the content aesthetics are usually straightforward to add to any given tool because they are stored in a brand guide. The brand guide highlights font families, font weights, colors, and the visual style. Data meanwhile is not usually quite as structured – some of this will be dictated by the software tool we're using and other will come from conventions that we've adopted along the way. I could probably sum up this entire episode by saying that we need to have a living document to keep our data storage plan as organized as the brand guide! But there is so much more to this conversation that it's time to get into it!  When we're setting up a new software tool, both your brand guide and your data storage plan will help this tool be as effective as possible as soon as possible. The data side of setup and the content side of setup can be done independently and I generally recommend having all your content ready to go, but then actually do the data configuration before the content loading. Let's walk through this with a couple of examples… surprise surprise, I'm going to start with an example using ThriveCart. I've said it before, it's just a fantastic tool and is perfectly suited for case studies since it touches so many elements of both content and data!  When we're setting up ThriveCart for the first time, we need to connect it with our other tools – specifically our paid access portal and our email marketing provider. ThriveCart is a forward facing tool, so you don't have to go through a ton of setup before you can start creating the checkout page and taking payments! Seriously, you get started on your checkout nearly straight away! Which is precisely why it's beneficial to have your content already figured out. In this case, the content is going to consist of: Logo for the top of the cart Video or Image for the cart sidebar Product Features – as bullet points One or two testimonials eading For Thank you page Thank you page video Text for Thank you page But even more important than the content in this case is the data… what data are you collecting? How are you storing it? What systems need what pieces? And so on… ThriveCart connects with your payment processor – Stripe, PayPal and/or Authorize.net, but it doesn't store sensitive financial data. That's kept with the actual processor. What it does retain is the customer lifetime value along with their purchases and subscriptions. The payment processors retain payment card data and other stuff that doesn't belong outside their platform. I strongly suggest that we don't do anything with the sensitive data. But the other data that ThriveCart collects and creates, like: Name Email address Product, order number Purchase price, order date Which payment processor was used Associated affiliate And I'm sure I'm missing a ton That data, most likely doesn't need to live in ThriveCart alone. It needs to be pushed to our internal business management utilities. We already have a good example of this. We push the purchaser name and email address to our email marketing system to welcome our new customer to their product, deliver their product, and additional value.  And we push this information to any other system that they are now getting access to as a result of the transaction. But there are still more things we can do! What other tools are you using online? What data generated by ThriveCart would improve your usability of that tool? Think about your financial systems and your CRM. Anything that can be setup once and just work reduces the amount of manual processes you'll need to do now and into the future. All this to mean that when a transaction or action is performed in one tool, it can generally be synchronized with other tools within your tech stack. But, without some planning we might have just created a monster! It's not good enough to push data from one system to another without factoring in what that new system is going to do with the data. Again, let's go back to ThriveCart pushing data to ActiveCampaign. It's fine that it pushes the name and email address of our new customer, but it would be a lot more beneficial for a clear roadmap of how that user is going to be treated once the data is pushed over to ActiveCampaign. Are they going to be added to tags? Lists? Automations? And if you're using the CRM side of ActiveCampaign, is their purchase moving them through a deal or starting a new deal for them?And who is doing the data manipulation work? ThriveCart or ActiveCampaign? We can trigger an ActiveCampaign automation from the ThriveCart purchase which could then add a series of tags, possibly send them emails, possibly add them to the CRM functionality, or add a note to their account and so on. My general rule of thumb here is to push as little as possible and leverage as much as possible with the native system. So while ThriveCart could add tags, remove tags, add to automations, and remove from automations, I prefer to have ThriveCart do less. I prefer to have ThriveCart just add someone to the automation and for the automation to take care of all the nuances inside that platform. Let's look at another tool – this time it's MemberVault because Mike has added a huge function that pushes data to the nth degree. In MemberVault, they have actions that can trigger data collection on ActiveCampaign or in your email marketing platform of choice. But whoa, I'm getting ahead of myself (again) let's start with you going to https://techofbusiness.com/mv/ and signing up for a forever free account. This account allows you to have up to 50 subscribers or purchasers at no charge. At this level, and all levels, we're able to create courses and memberships and freebies and the whole binge and buy marketplace. And like ThriveCart, we're able to get started loading our content in quite early on. Right out of the box the platform works—and adding your branding elements from the style guide will make it “yours” in no time. Content in this case is broken into three distinct sections: Product Information- this includes product name, description and a graphic Your welcome message- this is displayed to purchasers or signups on the main course delivery page A teaser message- this gives a preview of the product and acts as the sales or landing page copy Modules and their associated lessons- these can consist of text, graphics, videos, downloads and anything else that you can think of embedding. Modules also have a short and a long description. There is a lot of content that goes into putting something together on MemberVault, so in most cases, I find that the best way to start a MemberVault project is to have a high level understanding of what you want to use it for and wireframe it. Use dummy content and placeholders to get the structure in place without getting bogged down with content creation. This is all so that we can get to the vast amount of data and what to do with it. There are two sides of the data that I want to discuss within the context of this episode. The first is the gem that Mike recently (like two months ago) revealed. And that is the actions. This is where MemberVault can push a VAST amount of data over to ActiveCampaign or your email marketing provider of choice when your users do a number of things in your MemberVault. Seriously this list is everything! Here are just a few actions that I have personally implemented: Creates account First logs in Added to free product Views teaser content for a specific product Added to paid product Here are the others: PRODUCT SPECIFIC Added to product Purchased product Unlocked product View teaser content Ghosts on a product Completes Product Star user on a product Completes Lesson Earns X Product EP Completes Module Unlocks Module Passes Quiz Fails Quiz That's seriously a lot of data that we can generate about our MemberVault users! While more data is great, making sure we make the most of it is even better. Some of the actions are only relevant if you have bonus content that people unlock when they earn EP. That's short for Experience Points and it's a way to gamify maintaining progress through the material. The data available on the MemberVault admin dashboard is robust and sometimes more relevant to a business than pushing all that data over to the EMS. So while I love data and connecting tools, it's also prudent to not go overboard! Before I jump into the other data collection element of MemberVault that is pure genius, I want to highlight the fact that both MemberVault and ThriveCart have great dashboards. And so does ActiveCampaign. So does your CRM. And so does nearly every tech tool that we use these days – so when it comes to reviewing your data and making decisions based on the data, it matters less where that data resides and more that it provides the insight you need.Don't get hung up on making every piece of data fit into one tidy dashboard if you can glean segments of your data from multiple dashboard. OK, mini-rant over… I just don't want to be creating custom dashboards to hold all your data when there are a lot more exciting things we could be working on. Now, back to that brilliant data I was talking about – it's EP, or engagement points. Points are earned by users who access the content and progress through the products. They get points when they mark a lesson as complete and points for completing a module and points for viewing lessons. This means the more someone is on your platform and working through your material, the more they get rewarded. We can use EPs to unlock bonus material and trigger email automations. EP leaderboards can be public within your MemberVault for all your users to see. Or they can be internal functions only. The public EPs are great motivators in gamification. This EP data should remain in MemberVault – since it's mostly irrelevant outside the platform. Even when it triggers automations, it does this through adding a tag in ActiveCampaign, not by sending the EP value over to ActiveCampaign. I've spent my life working with computers.  I believe that we're in the best place we've ever been with tools that can bend to our every whim, the ability to create vast amounts of content and collect and insane amount of data. “Your content, if not structured, does nothing for your audience. Your data, if not handled appropriately, won't give you the insight into how to move things forward towards your goals.”- Jaime Slutzky We all want to do new and bigger things in our businesses. And the tech we invest our time, money, and energy into can create a strong foundation upon which our content can do its job and data can give us the insight we need. While none of us hesitate to hire an accountant, lawyer or real estate agent when they are needed in our businesses, we also should not hesitate in hiring an expert to help us remove our tech blinders. Here at Tech of Business it is my mission to help your tech do the most it can for you – together we can empower you with a deeper understanding at the relationship between your tech, your content and your data. This is done in one or two TECH BREAKTHROUGH sessions.  Let's get you and your tech and your data working towards that next big goal with eyes wide open! Connect with Jaime: Instagram: @techofbusiness Twitter: @techofbusiness Facebook: @yourbiztech LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com

Did you know that there is a relationship between your tech, data, and content? They all work together. We’re going to jump into the relationship between your tech, data and content. To start, let’s define our terms today… Tech: the tools we use to display, transact, and store. Data: the content we create, use, and store about leads and clients and partners. Content: text, images, graphics, and videos for lead, client and partner consumption. Did you know that during initial tech setup, a lot of how your content is going to look and data is going to be stored is defined? This is why it’s so important when you are implementing tech to make sure you implement it to its fullest capacity. Whereas, the content aesthetics are usually straightforward to add to any given tool because they are stored in a brand guide. The brand guide highlights font families, font weights, colors, and the visual style. Data meanwhile is not usually quite as structured – some of this will be dictated by the software tool we’re using and other will come from conventions that we’ve adopted along the way. I could probably sum up this entire episode by saying that we need to have a living document to keep our data storage plan as organized as the brand guide! But there is so much more to this conversation that it’s time to get into it!  When we’re setting up a new software tool, both your brand guide and your data storage plan will help this tool be as effective as possible as soon as possible. The data side of setup and the content side of setup can be done independently and I generally recommend having all your content ready to go, but then actually do the data configuration before the content loading. Let’s walk through this with a couple of examples… surprise surprise, I’m going to start with an example using ThriveCart. I’ve said it before, it’s just a fantastic tool and is perfectly suited for case studies since it touches so many elements of both content and data!  When we’re setting up ThriveCart for the first time, we need to connect it with our other tools – specifically our paid access portal and our email marketing provider. ThriveCart is a forward facing tool, so you don’t have to go through a ton of setup before you can start creating the checkout page and taking payments! Seriously, you get started on your checkout nearly straight away! Which is precisely why it’s beneficial to have your content already figured out. In this case, the content is going to consist of: Logo for the top of the cart Video or Image for the cart sidebar Product Features – as bullet points One or two testimonials eading For Thank you page Thank you page video Text for Thank you page But even more important than the content in this case is the data… what data are you collecting? How are you storing it? What systems need what pieces? And so on… ThriveCart connects with your payment processor – Stripe, PayPal and/or Authorize.net, but it doesn’t store sensitive financial data. That’s kept with the actual processor. What it does retain is the customer lifetime value along with their purchases and subscriptions. The payment processors retain payment card data and other stuff that doesn’t belong outside their platform. I strongly suggest that we don’t do anything with the sensitive data. But the other data that ThriveCart collects and creates, like: Name Email address Product, order number Purchase price, order date Which payment processor was used Associated affiliate And I’m sure I’m missing a ton That data, most likely doesn’t need to live in ThriveCart alone. It needs to be pushed to our internal business management utilities. We already have a good example of this. We push the purchaser name and email address to our email marketing system to welcome our new customer to their product, deliver their product, and additional value.  And we push this information to any other system that they are now getting access to as a result of the transaction. But there are still more things we can do! What other tools are you using online? What data generated by ThriveCart would improve your usability of that tool? Think about your financial systems and your CRM. Anything that can be setup once and just work reduces the amount of manual processes you’ll need to do now and into the future. All this to mean that when a transaction or action is performed in one tool, it can generally be synchronized with other tools within your tech stack. But, without some planning we might have just created a monster! It’s not good enough to push data from one system to another without factoring in what that new system is going to do with the data. Again, let’s go back to ThriveCart pushing data to ActiveCampaign. It’s fine that it pushes the name and email address of our new customer, but it would be a lot more beneficial for a clear roadmap of how that user is going to be treated once the data is pushed over to ActiveCampaign. Are they going to be added to tags? Lists? Automations? And if you’re using the CRM side of ActiveCampaign, is their purchase moving them through a deal or starting a new deal for them?And who is doing the data manipulation work? ThriveCart or ActiveCampaign? We can trigger an ActiveCampaign automation from the ThriveCart purchase which could then add a series of tags, possibly send them emails, possibly add them to the CRM functionality, or add a note to their account and so on. My general rule of thumb here is to push as little as possible and leverage as much as possible with the native system. So while ThriveCart could add tags, remove tags, add to automations, and remove from automations, I prefer to have ThriveCart do less. I prefer to have ThriveCart just add someone to the automation and for the automation to take care of all the nuances inside that platform. Let’s look at another tool – this time it’s MemberVault because Mike has added a huge function that pushes data to the nth degree. In MemberVault, they have actions that can trigger data collection on ActiveCampaign or in your email marketing platform of choice. But whoa, I’m getting ahead of myself (again) let’s start with you going to https://techofbusiness.com/mv/ and signing up for a forever free account. This account allows you to have up to 50 subscribers or purchasers at no charge. At this level, and all levels, we’re able to create courses and memberships and freebies and the whole binge and buy marketplace. And like ThriveCart, we’re able to get started loading our content in quite early on. Right out of the box the platform works—and adding your branding elements from the style guide will make it “yours” in no time. Content in this case is broken into three distinct sections: Product Information- this includes product name, description and a graphic Your welcome message- this is displayed to purchasers or signups on the main course delivery page A teaser message- this gives a preview of the product and acts as the sales or landing page copy Modules and their associated lessons- these can consist of text, graphics, videos, downloads and anything else that you can think of embedding. Modules also have a short and a long description. There is a lot of content that goes into putting something together on MemberVault, so in most cases, I find that the best way to start a MemberVault project is to have a high level understanding of what you want to use it for and wireframe it. Use dummy content and placeholders to get the structure in place without getting bogged down with content creation. This is all so that we can get to the vast amount of data and what to do with it. There are two sides of the data that I want to discuss within the context of this episode. The first is the gem that Mike recently (like two months ago) revealed. And that is the actions. This is where MemberVault can push a VAST amount of data over to ActiveCampaign or your email marketing provider of choice when your users do a number of things in your MemberVault. Seriously this list is everything! Here are just a few actions that I have personally implemented: Creates account First logs in Added to free product Views teaser content for a specific product Added to paid product Here are the others: PRODUCT SPECIFIC Added to product Purchased product Unlocked product View teaser content Ghosts on a product Completes Product Star user on a product Completes Lesson Earns X Product EP Completes Module Unlocks Module Passes Quiz Fails Quiz That’s seriously a lot of data that we can generate about our MemberVault users! While more data is great, making sure we make the most of it is even better. Some of the actions are only relevant if you have bonus content that people unlock when they earn EP. That’s short for Experience Points and it’s a way to gamify maintaining progress through the material. The data available on the MemberVault admin dashboard is robust and sometimes more relevant to a business than pushing all that data over to the EMS. So while I love data and connecting tools, it’s also prudent to not go overboard! Before I jump into the other data collection element of MemberVault that is pure genius, I want to highlight the fact that both MemberVault and ThriveCart have great dashboards. And so does ActiveCampaign. So does your CRM. And so does nearly every tech tool that we use these days – so when it comes to reviewing your data and making decisions based on the data, it matters less where that data resides and more that it provides the insight you need.Don’t get hung up on making every piece of data fit into one tidy dashboard if you can glean segments of your data from multiple dashboard. OK, mini-rant over… I just don’t want to be creating custom dashboards to hold all your data when there are a lot more exciting things we could be working on. Now, back to that brilliant data I was talking about – it’s EP, or engagement points. Points are earned by users who access the content and progress through the products. They get points when they mark a lesson as complete and points for completing a module and points for viewing lessons. This means the more someone is on your platform and working through your material, the more they get rewarded. We can use EPs to unlock bonus material and trigger email automations. EP leaderboards can be public within your MemberVault for all your users to see. Or they can be internal functions only. The public EPs are great motivators in gamification. This EP data should remain in MemberVault – since it’s mostly irrelevant outside the platform. Even when it triggers automations, it does this through adding a tag in ActiveCampaign, not by sending the EP value over to ActiveCampaign. I’ve spent my life working with computers.  I believe that we’re in the best place we’ve ever been with tools that can bend to our every whim, the ability to create vast amounts of content and collect and insane amount of data. “Your content, if not structured, does nothing for your audience. Your data, if not handled appropriately, won’t give you the insight into how to move things forward towards your goals.”- Jaime Slutzky We all want to do new and bigger things in our businesses. And the tech we invest our time, money, and energy into can create a strong foundation upon which our content can do its job and data can give us the insight we need. While none of us hesitate to hire an accountant, lawyer or real estate agent when they are needed in our businesses, we also should not hesitate in hiring an expert to help us remove our tech blinders. Here at Tech of Business it is my mission to help your tech do the most it can for you – together we can empower you with a deeper understanding at the relationship between your tech, your content and your data. This is done in one or two TECH BREAKTHROUGH sessions.  Let’s get you and your tech and your data working towards that next big goal with eyes wide open! Connect with Jaime: Instagram: @techofbusiness Twitter: @techofbusiness Facebook: @yourbiztech LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com

Welcome to the first-ever episode of Tradeoffs, where Hiten Shah (of FYI and Product Habits) and Patrick Campbell (of ProfitWell) talk through the product decisions of popular companies and the potential tradeoffs they made as a result. They break down how these choices shaped the growth of these companies and what it means for their future. Starting it off is their conversation about online streaming juggernaut Netflix.

Warning!!! This conversation contains Explicit topics!!! NSFW! It's a first in this Podcast where sex is part of the topic which was heavily discussed., Here they Introduce Molly which is made and distributed by a company that specializes in sex toys called Lovach, and gives a brief description and the benefits regards to the product as well as sharing more in depth issues about the sex toy industry, indiegogo crowd funding campaigns and the common challenges they experience when manufacturing products with chinese factories.Topics Includes:Starting out as a teacher in China."Focus on something you can control"Product Features: 2 point stimulationBenefits of sex toys in today's world and how it helps long distance relationshipsFlaws from other products: Invading privacy and unregulated toys, “be careful what you put up in your @$%!The Lovach Team and roles of each memberThe steps to manufacturing the productIssues with factory : best to get an industrial designerindiegogo launchingMarketing PlansExpectations on the campaignNext product after "Molly"

Sind Daten das "neue Öl"? Was an dieser Aussage wirklich dran ist, erfahren wir heute aus erster Hand. Denn wenn es um das Thema Sportdaten geht, kommt man an einem Player im Betting und Sportmedienmarkt absolut nicht vorbei. Die Rede ist vom Schweizer Sportdaten-Unternehmen Sportradar. Im Podcast zu Gast ist Patrick Mostboeck, Head of Business Development Digital Platforms bei Sportradar und wir sprechen über den Stellenwert von Daten im Sport, wie heutzutage fast jeder einen Wettanbieter aufmachen kann, über die OTT-Plattform von Borussia Dortmund, den Einsatz von Daten im Broadcasting und welche technologischen Trends den Sportmedienmarkt der Zukunft am meisten beeinflussen werden. Um was geht's und was lernst du: Was macht Sportradar überhaupt (7:59) Sind Daten wirklich das "neue Öl" (9:25) Wie ist Sportradar international aufgestellt (11:01) Welche neuen Investoren sind mit an Bord (13:56) Was genau macht Sportradar in den Kernbereichen Sports Betting und Sports Media (16:06) Was erhofft sich Sportradar auf dem US-Sportmarkt nach der Teilliberalisierung von Sportwetten (18:07) Welche Rolle nimmt Sportradar im Sportmedienmarkt ein (20:25) Wer sind die Wettbewerber (22:43) Wie ordnet Sportradar den weltweiten Trend zu OTT-Plattformen ein (23:37) Inwieweit profitiert man vom neuen Investor TCV, der auch bei Netflix investiert ist (25:28) Was hat es mit der OTT-Plattform von Borussia Dortmund, BVB-TV, auf sich hat (26:19) Warum kann der BVB seine OTT-Plattform nicht selbst bauen (27:49) Was müssen Vereine tun, die in Betracht ziehen, eine eigene OTT-Plattform zu starten (28:49) Worauf sollten Vereine bei der Implementierung einer OTT-Plattform in ihre IT-Infrastruktur achten (30:14) Welche relevanten Product-Features bringt die neue BVB OTT-Plattform mit sich (31:44) Wie wird sich der Markt laut Sportradar in Bezug auf Near Live Content in den sozialen Medien entwickeln (33:41) Inwieweit entwickelt Sportradar seine Produkte mit Hilfe von Datenanalyse weiter (34:53) Wie sieht das Geschäftsmodell von Sportradar aus und wie verdienen Vereine mit einer OTT-Plattform Geld (37:40) Inwieweit operiert man mit einem Revenue Share Modell (41:02) Wie verteilen sich die Erlöse (41:18) Welche blühende Zukunft hat das digitale Geschäftsmodell Modell "Subscription" (41:58) Welche Megatrends und Technologien werden den Sportmedienmarkt in Zukunft am meisten beeinflussen (44:16) Mit welchen Themen wird sich das Unternehmen in den nächsten Jahren intensiv beschäftigen (45:40) Du willst deinen eigenen Sport-Podcast starten? Sports Maniac unterstützt dich von der Strategie und Konzeption bis hin zur Produktion und Umsetzung: ▶ Jetzt informieren: sportsmaniac.de/deinpodcast ▶ Abonniere den Sports Maniac Podcast auf Apple Podcasts, Google Podcasts, Spotify, Deezer, Soundcloud oder TuneIn Shownotes: Shownotes unter: sportsmaniac.de/episode111 Abonniere das Weekly Update: sportsmaniac.de/weekly-update Bewerte den Sports Maniac Podcast: sportsmaniac.de/bewertung Komm in die kostenfreie Facebook-Gruppe und tausche dich mit anderen Zuhörern aus: sportsmaniac.de/community Folge Daniel & Sports Maniac in den sozialen Medien: Facebook, Instagram, Twitter Weitere Podcasts zum Thema Sportmedienmarkt: #002: Dominik Beier von LAOLA1 #085: Alles ändert sich – Ein Big Picture des neuen deutschen Sportmedienmarktes #095: SPORT1 im digitalen Wandel – Vom TV-Sender zur größten deutschen Sportplattform #099: So rüstet sich ProSiebenSat.1 für die digitale Zukunft im Sportmedienmarkt #101 -„Netflix auf Steroiden“ – Wie DAZN konsequent den Sportmedienmarkt disputiert SPONSORs Podcast mit Sportradar CEO Carsten Koerl  

Storytelling can unlock opportunities for you. Telling stories helps us to connect with others, and that can help us in everything that we do. My guest today, Louis Di Bianco, is a professional actor, performance and presentation coach, writer, teacher, and network marketer. His expertise as a storyteller enriches all of his professional roles as well as his personal life. Louis has more than 40 years experience as a stage, TV, and film actor. He has appeared in numerous feature films, including Academy Award-winning, Moonstruck. More than 20 years ago he began to teach the skills of dramatic communication to business people. Since 2007, he has helped numerous network marketers share their products, services, and opportunity through storytelling. We talk about: • How to discover your art of storytelling • Louis Di Bianco’s story of survival and self development through storytelling • The power of storytelling • The right way to communicate your story to others • How to sell your business as a story, rather than a product • Exclusive storytelling tips for GREAT stories • Key points to remember when selling your product or service • Product Features versus Benefits • Why Conflicts and Obstacles are Important on a Journey • How to Get People to Know, Like and Trust you • Why You Should Watch More Movies • A special offer for Louis Di Bianco’s ebook! Visit Top Earner Storytelling You can learn more about the power of story at Louis’s podcast website: ChangeYourStoryPodcast.com. You can also download a free eBook on that site; it’s called “Storytelling Secrets for a Rich Life and Business.” He has created a site just for you, the listeners of this show, where you will find a free gift. It’s an eBook called, “Show, Don’t Tell: How to Become a Network Marketing Leader by Telling Authentic Stories.” Grab your copy now because Louis plans to expand it into a course soon; then it will not be free. The link to get your eBook is Top Earner Storytelling. "People don’t buy with their brains, they buy with their hearts. You get to their hearts by speaking with language that hits all of the senses."Support the show (http://paypal.me/bwalsh)

In this week's podcast, we speak with Nic Jackson, Developer Advocate, HashiCorp (@sheriffjackson). Nic provides insight into the product and development philosophy of HashiCorp and how it impacts their products and open source components. The last section of the podcast on product feature limitations and how companies go too far is very interesting. " HashiCorp Overview and Design Philosophy of their Solutions " Company vs Community Open Source Comparison in Terraform " Abstractions and Portability Failings " Product Features and Doing Too Much

"Putting it All Together: The 360-Degree UX" at TVOT NYC 2014[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Putting it All Together: The 360-Degree UX." The session was described in the show brochure as follows:"In a highly competitive television marketplace, the winners will be those who can achieve high marks in every dimension of the user experience. As businesses battle for supremacy, or seek to disrupt the status quo, each must play to its strengths, using artful defense and offense. Whether you're an incumbent, an upstart, or a supplier, a 360-degree view of the UX will be essential to succeed.This session will examine multiple angles of the 360-degree UX, including Business (business model, licensing, investment, product/service pricing), Technology (quality, affordability, speed), Content (the stuff that consumers want), Product Features (discovery, management, play, social), User Interface (graphics, motion, sound, interaction model), Support (cross-platform availability, self-help), and more." Panelists included:•    Sean Besser, Head of Platform, Peel•    Gerard Kunkel, Founder, Nautics.tv (Moderator)•    Rebecca Rusk Lim, VP of Interactive Experience, Turner Broadcasting•    Adam Lowy, GM of Interactive and Advanced TV, DISH Network•    Adam Relis, Head of YouTube Space New York•    Scott Rosenberg, VP of Business Development, Rokuhttp://www.thetvoftomorrowshow.com

PART 2"Putting it All Together: The 360-Degree UX" at TVOT NYC 2014[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Putting it All Together: The 360-Degree UX." The session was described in the show brochure as follows:"In a highly competitive television marketplace, the winners will be those who can achieve high marks in every dimension of the user experience. As businesses battle for supremacy, or seek to disrupt the status quo, each must play to its strengths, using artful defense and offense. Whether you're an incumbent, an upstart, or a supplier, a 360-degree view of the UX will be essential to succeed.This session will examine multiple angles of the 360-degree UX, including Business (business model, licensing, investment, product/service pricing), Technology (quality, affordability, speed), Content (the stuff that consumers want), Product Features (discovery, management, play, social), User Interface (graphics, motion, sound, interaction model), Support (cross-platform availability, self-help), and more." Panelists included:Sean Besser, Head of Platform, PeelGerard Kunkel, Founder, Nautics.tv (Moderator)Rebecca Rusk Lim, VP of Interactive Experience, Turner BroadcastingAdam Lowy, GM of Interactive and Advanced TV, DISH NetworkAdam Relis, Head of YouTube Space New YorkScott Rosenberg, VP of Business Development, Roku