Podcasts about B2B

293 - Michelle Crandall hit a $10,000 month in her pet photography business—but instead of popping champagne, her brain flipped out. If you've ever downplayed your wins or feared that success makes you “unrelatable,” this is the episode you need. Heather Lahtinen is chatting with Michelle to unpack the emotional roadblocks around money mindset for photographers—and how to finally overcome them. Once and for all.What to Listen For:Why hitting a $10K month can still feel like a failureThe sneaky way your brain robs you of celebrating successThe “relatability trap” photographers fall into—and how to escape itHow money stories from childhood shape your business todayWhy success can feel like a core value conflictThe hidden cost of staying small and humbleWhat it really means to inspire othersWhy it's not your job to manage other people's emotionsHow to reframe your money mindset to fuel growthTwo confidence-building challenges to help you OWN your successThis episode is a deep dive into the emotional side of business growth and money mindset for photographers. Michelle's story reminds us that hitting financial goals is just one part of success—you also have to let yourself feel successful. If you're ready to shift your mindset, celebrate your wins, and stop hiding your light, this one's for you.

This episode features an interview with Avi Bhagtani, CMO at Digitate, a company that leverages machine learning and AI to intelligently manage IT and business operations.Avi discusses their success with regional, curated events and how they are investing in AI experiments. He also shares insights into how they are leveraging AI to optimize the website. Key Takeaways:Many successful events are curated, smaller and regional. Marketers who can meet their customer expectations and create networking opportunities with peers will pull ahead. The world of the traditional funnel is gone. The buyer journey is much more user dependent. Buyers have more agency and the journey has become very fast. The speed that generative AI can move when it comes to updating the website and launching ABM campaigns is already astonishing, and will only get better. Marketers should be leveraging these tools to move faster. Quote: “In the last one year, we have experimented with at least 12 to 15 new tools, either for finding our prospects or distilling our signals or increasing productivity with AI, right? Some of them have worked. Some of them have failed miserably, just the nature of the business today. But fortunately, we are doing this going in all eyes wide open, right? We know that some of these things are just gonna work. Some of these things have, you know, they have a little bit of a longer runway that they need to give you the results you want. Some of these just don't work, right? So that's where the majority of the investments are focused on today.”Episode Timestamps: *(03:07) The Trust Tree: Finding every avenue to intercept prospects*(09:06) The Playbook: Consistency of messaging over time*(31:31) The Dust Up: Answer what marketing will do for other functions*(33:48) Quick Hits: Avi quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Avi Bhagtani on LinkedInLearn more about DigitateLearn more about Caspian Studios

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today's episode is hosted by Amanda Cromhout, featuring a special guest – our very own Paula Thomas.In this conversation, Paula shares the inspiring origin story of Let's Talk Loyalty – from spotting a gap in the market to launching the industry's first podcast dedicated to loyalty, and eventually expanding into Loyalty TV.Now over five years old, Let's Talk Loyalty has evolved into a powerful voice in the B2B space. Paula reflects on the journey so far and how, with its impressive reach and engagement, the show continues to outperform typical industry benchmarks.Naturally, the conversation also touches on a proud recent milestone: Paula's recognition as the International Loyalty Personality of the Year 2025 – a moment of celebration for both her and the entire team behind the scenes.Show Notes :1) Amanda Cromhout2) Paula Thomas3) Let's Talk Loyalty 4) Loyalty TV5) Wishes Fulfilled by Dr. Wayne Dye

Karen Kelly is a sales strategist, speaker, and founder of K2 Performance Consulting, where she helps B2B companies sell with confidence, clarity, and purpose. In this episode of Make It Happen Mondays, John Barrows sits down with Karen for a tactical and inspiring conversation that covers everything from her immigrant upbringing and biology background to coaching, confidence, and creating safe spaces for buyers.They explore her concept of hypothesis selling, the importance of showing up with perspective during qualification, and how reps can catch that elusive “sales groove.” Karen shares actionable coaching strategies, the power of preparation, and how to detach from what others think in order to show up more authentically in sales conversations.The episode also highlights Karen's advocacy for women in sales—and why opening more doors in the industry isn't just the right thing to do, it's smart business. This one is packed with wisdom, heart, and practical advice for anyone serious about elevating their sales game.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Karen on LinkedIn: https://www.linkedin.com/in/karen-kelly-sales-trainer-/Connect with Karen on IG: https://www.instagram.com/k2perform/Check out Karen's Websites: https://www.k2perform.com/, https://k2salesacademy.com/ and https://k2perform.webflow.io/webinar-series-2#registerednurse

Copy these battle-tested B2B strategies you can plug straight into your business. Luigi and David unpack the winning moves behind today's fastest-growing B2B teams.⁠⁠⁠⁠⁠P.S. Click here to get free daily lessons on how to grow like the best

Épisode 1325 : Youpi, c'est lundi et on vous a préparé une petite sélection des dernières actualités Social Media. YouTube Shorts intègre Google Lens pour une recherche visuelle instantanéeYouTube teste une nouvelle fonctionnalité qui permet aux utilisateurs de rechercher des informations sur des objets, des lieux ou des textes visibles dans les vidéos Shorts en utilisant Google Lens. En mettant en pause une vidéo et en sélectionnant l'icône Lens, les spectateurs peuvent surligner une zone spécifique de l'écran pour obtenir des résultats de recherche pertinents, tels que des correspondances visuelles, des informations contextuelles ou des traductions de texte. Cette fonctionnalité est actuellement en phase bêta sur les applications mobiles iOS et Android. Elle ne s'applique pas aux Shorts contenant des liens d'affiliation ou des promotions payantes.Pinterest devient sponsor officiel de l'équipe WNBA New York LibertyMeta signe de nouveaux partenariats sportifs avec la ligue UFC , X intègre des contenus additionnels autour des jours de match pour la NBA et cette fois ci c'est une plateforme inattendue qui cherche également à se plonger dans l'engagement sportif : PinterestPinterest a annoncé son premier partenariat dans le domaine du sport en devenant sponsor officiel de l'équipe de basketball féminin New York Liberty, championne de la ligue féminine wnba 2024. Ce partenariat vise à renforcer la présence de Pinterest dans le secteur du sport et à promouvoir l'engagement des utilisateurs autour du contenu lié au basketball féminin. Nouveaux filtres de commentaires pour les créateurs sur InstagramDepuis le 1er juin, tous les créateurs ayant plus de 100 000 abonnés peuvent accéder à des filtres avancés pour trier les commentaires sur leurs publications. Trois nouveaux filtres font leur apparition L'objectif : aider les créateurs à identifier rapidement les commentaires les plus engageants ou stratégiques.WhatsApp muscle ses Statuts avec de nouveaux outils créatifsWhatsApp continue d'enrichir ses "Statuts", ces contenus éphémères façon Stories. L'application ajoute plusieurs fonctionnalités inspirées d'Instagram :Nouveau mode collageIl est désormais possible de créer un post avec jusqu'à six images dans un seul cadre. L'outil Layout permet de personnaliser la disposition des visuels. Un moyen simple de raconter une histoire visuelle sans avoir à publier plusieurs statuts.—LinkedIn muscle ses analytics pour aider les créateursLinkedIn veut devenir la plateforme de référence pour les créateurs B2B. Et ça passe par plus de data. Depuis fin mai, de nouvelles métriques sont disponibles dans les statistiques de post.Deux nouveaux indicateurs majeurs font leur apparition :Profile activityLink engagementRetrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

PortlandHODL explains Bitcoin's most dangerous vulnerability: poison blocks. These malicious blocks can freeze nodes for 11+ hours on Raspberry Pi devices and 25 minutes on enterprise hardware, creating profitable attack opportunities for miners while exposing how relay policy acts as an accidental guardian of the network. Follow our guests: @PortlandHODL Notes: • Poison Blocks (denial of service) • Raspberry Pi validation: 11 hours for poison blocks • Enterprise hardware: 25 minutes validation time   • Attack gives 20% effective hash rate boost • Fix exists in Great Consensus Cleanup • Bitcoin fees currently under $1 Timestamps: 00:00 Start 00:53 Real threats to Bitcoin 04:55 How is block made? 11:46 Nodes & DOS blocks 20:03 Making DOS blocks 29:33 Arch Network 30:05 Miners & DOS blocks 36:46 Attack response time 40:47 Fixing the problem 43:25 Why not fixed yet? 54:12 Client diversity 1:01:11 Other good soft forks 1:05:12 Are you worried? 1:10:03 "Deep Thoughts" by Portland HODL -

222 | Samuel und Alex reden über die Tech-Szene und pitchen sich Geschäftsideen. Samuel überrascht mit einer Geschichte über Gen Z - die lässt ihren Flat White stehen und protestiert gegen AI. Alex hat ein Berliner Startup analysiert für die Rubrik "Roast my Geschäftsidee" und die beiden pitchen ihre besten Geschäftsideen der Woche.Mach das 1-minütige Quiz und finde die perfekte Geschäftsidee für dich: digitaleoptimisten.de/quiz.Kapitel:(00:00) Intro(02:30) Deutschland braucht eine neue Infrastruktur(09:18) GenZ rebelliert gegen AI? (ca. 9:00)(21:15) Zerbricht unsere Wirtschaft an AI (ca. 20:00)(27:40) Roast my Geschäftsidee: Endel (ca. 27:00)(43:20) Trend: Startupper übernehmen Mittelständler(54:24) Alex' Geschäftsidee: SaaS Mining(1:00:37) Samuels Geschäftsidee: DT MatchMehr Infos:In dieser Episode von Digitale Optimisten diskutieren Alex Mrozek und Samuel Schneider über die Herausforderungen und Chancen, die Künstliche Intelligenz (KI) und Digitalisierung mit sich bringen. Sie beleuchten die Infrastrukturprobleme in Deutschland, die gesellschaftliche Verantwortung und den Einfluss von KI auf den Arbeitsmarkt und zukünftige Karrieren. Zudem wird die Rolle von Energie und Ressourcen in der Zukunft sowie die wirtschaftlichen Implikationen von KI und Robotik thematisiert. In dieser Episode diskutieren die Gastgeber die potenziellen Auswirkungen von Deflation auf die Gesellschaft und die Rolle von KI in der Zukunft der Arbeit. Sie erkunden, wie KI die Kosten für Dienstleistungen senken könnte und welche Herausforderungen dies für den Arbeitsmarkt mit sich bringt. Anschließend wird eine innovative Geschäftsidee vorgestellt, die KI-generierte Klangwelten bietet, und die Gastgeber analysieren die Vor- und Nachteile dieses Modells sowie die Wettbewerbslandschaft. Schließlich wird die Möglichkeit erörtert, wie solche Technologien im B2B-Bereich eingesetzt werden könnten, um den Mitarbeitern zu helfen, fokussierter zu arbeiten. In dieser Episode diskutieren Samuel und Alex den aktuellen Trend, dass Gründer zunehmend nach Übernahmeobjekten im Mittelstand suchen. Sie beleuchten die Herausforderungen, die mit Unternehmensübernahmen verbunden sind, insbesondere die Bedeutung regionaler Verbindungen und das Verständnis für lokale Märkte. Zudem wird die Problematik der Nachfolge in traditionellen Unternehmen angesprochen. Abschließend präsentieren sie ihre eigenen Geschäftsideen, die sich mit der Optimierung von SaaS-Tools und der Verbindung von technischen Gründern mit BWLern befassen.Keywords:Künstliche Intelligenz, Infrastruktur, Gesellschaftliche Verantwortung, Arbeitsmarkt, Karrieren, Energie, Ressourcen, Wirtschaft, Digitalisierung, Technologie, Deflation, KI, Zukunft der Arbeit, Klangwelten, Geschäftsideen, Produktivität, B2B, Innovation, Technologie, Wirtschaft, Startups, Unternehmensübernahme, Mittelstand, Nachfolgeproblematik, regionale Verbindungen, Geschäftsideen, SaaS, Deep Tech

Welcome back to another episode of Digital Marketing Dive! This time, hosts Seth Goldstein and Brian Griffiths are tackling one of the biggest challenges in the digital space: how to effectively stay top of mind with your audience. In this lively and insightful conversation, Seth and Brian share practical strategies—from repurposing your content and maintaining consistency across platforms, to knowing where your audience really is and the importance of personal engagement. You'll hear some fun behind-the-scenes banter, stories about real-world networking wins, and tips for keeping your messaging authentic whether you're on LinkedIn, email, or even Slack and Discord. They also dive deep into the value of segmenting your email lists, using automation without losing your personal touch, and how building community around your brand can set you apart in a crowded market. Whether you're a B2B or B2C marketer, if you've ever struggled to get your content noticed—or just want to hear what really works in the day-to-day of digital marketing—this episode is packed with actionable advice, plenty of laughs, and some honest takes on what it really means to show up for your audience. So, sit back and join Seth and Brian as they unpack the secrets to staying relevant, recognizable, and genuinely connected in the world of digital marketing! Key Moments 03:55 "Unexpected Facebook Connection" 07:42 LinkedIn Success Depends on Networking 10:47 "LinkedIn: Modern Business Water Cooler" 15:27 Think Before You Act 16:58 Email vs. Social Media Marketing 19:33 "Ask for Engagement" 25:17 Branding Success Through Consistency 28:01 "Podcast Length: Audience Consideration" Find Your Hosts Online: Seth https://social.sethgoldstein.me https://goldsteinmedia.com https://podcastmastery.coach https://www.linkedin.com/in/sethmgoldstein/ Brian https://bstrongmarketing.com https://www.linkedin.com/in/briandgriffiths/ Leave Us A Voicemail! https://voiceline.app/dmd Learn more about your ad choices. Visit megaphone.fm/adchoices

Dalla Silicon Valley agli eventi aziendali: la rinascita di un imprenditore In questo episodio di Office of Cards, Davide Cervellin intervista Pier Paolo Pecchini, CEO di YEG – Your Event Group. Pecchini condivide il suo straordinario percorso: dagli inizi nella consulenza strategica internazionale, passando per l'organizzazione delle Olimpiadi Invernali di Torino 2006, fino alla guida di una delle realtà più innovative nel settore degli eventi B2B.

Qué hacer para tener un plan de marketing claro y ejecutable.Qué hacer para empezar tu marketing B2B con orden y sin agobios... recursos gratuitos en https://www.b2bpro.netCómo vender en B2B ... lo vemos conjuntamente? ▶️ https://www.b2bpro.es/mentoria

Live from Bitcoin 2025 in Vegas! JD Vance talks Bitcoin as neutral money, corporatization concerns, Lightning yields 9.7% APR, Peter Schiff's NFT saga, conference highlights & the suit invasion of Bitcoin culture.You're listening to Bitcoin Season 2. Subscribe to the newsletter, trusted by over 12,000 Bitcoiners: https://newsletter.blockspacemedia.comCharlie and Colin record live from Bitcoin 2025 in Las Vegas to discuss VP JD Vance's nuanced Bitcoin takes, the conference's corporate transformation, Lightning Network's 9.7% APR yields, Peter Schiff's surprising Bitcoin NFT sales, conference security issues, and whether Bitcoin has lost its cypherpunk roots to Wall Street suits.Subscribe to the newsletter! https://newsletter.blockspacemedia.comNOTES:• Bitcoin market cap: $2 trillion, $100k+ price• Lightning routing earned 9.7% APR yields• Conference had 30k attendees, 4k BTC payments• Peter Schiff sold NFTs for 0.01-0.02 BTC each• Vegas conference returning next year• Multiple stages: 6-7 different tracksTimestamps:00:00 Start02:03 Peter Schiff

For B2B marketers, reaching the right decision-makers can feel like searching for a needle in a haystack. Traditional lead generation tactics often produce high volumes of low-quality leads that rarely convert, while valuable opportunities slip through the cracks. Account-based marketing (ABM) flips this model on its head by focusing your resources on a carefully selected …

B2B CMOs know positioning matters—but too often, it vanishes when sales starts talking.   In this episode, positioning guru April Dunford pulls back the curtain on the disconnect between marketing and sales and shares exactly how to build a sales pitch that wins. Drawing from her book Sales Pitch and decades of experience, April shares a battle-tested framework for building pitches that set the context, overcome indecision, and spotlight your unique value—without overwhelming buyers or falling into feature hell.  Key Mistakes:  Mistake #1: Treating positioning as marketing-only  Mistake #2: Assuming sales will “get it” if you hand them positioning docs  Mistake #3: Building sales pitches without a clear, compelling structure In this episode: Why positioning is the starting point for every winning pitch  How marketing can frame the problem so sales doesn't chase the wrong story  Why leading with your company history stalls momentum  What smart pitch sequencing sounds like in action

Recko's acquisition by Stripe is one of India's biggest B2B exits. It's a great headline. But headlines don't tell the full story. They capture one final outcome not the numerous obstacles faced.In this episode, Saurya Prakash Sinha, co-founder of Recko, tells us what really happened behind the scenes. From the early days when no one was buying, no VC was funding, and they had just $500 left in the bank to building a product Stripe couldn't ignore. Saurya also shares hard-won lessons about product-market fit, customer validation, and why usage matters more than ARR in early-stage B2B.Tune in if you want to learn about the full story behind the headlines.0:00 - Trailer1:01 - Why Stripe emailed 2 founders in Bengaluru4:34 - How Recko discovered its core problem9:34 - What IF customers and investors reject?12:33 - How to Build with zero validation?14:18 - Solving what the Big Four couldn't at Myntra17:37 - What to expect when building Products in Finance?19:46 - Bought for the Product, Team or Scale?21:53 - “Customer voice is the loudest in the room”25:28 - Why VCs didn't “get” Recko28:27 - How to raise when investors follow success playbooks?30:36 - Why build products to compete with the Best?33:18 - The First cheque and first customer at Pingsafe36:45 - How to manage Acquisitions before making them public?41:02 - How Pricing is led during Buyouts?42:36 - The culture of Writing at Stripe44:08 - Why do companies Acquire?49:16 - Why ARR at early stage is not the right metric?52:26 - How to find what value your product really adds?56:38 - Why $100M+ acquisitions are rare?-------------​​India's talent has built the world's tech—now it's time to lead it.This mission goes beyond startups. It's about shifting the center of gravity in global tech to include the brilliance rising from India.What is Neon Fund?We invest in seed and early-stage founders from India and the diaspora building world-class Enterprise AI companies. We bring capital, conviction, and a community that's done it before.Subscribe for real founder stories, investor perspectives, economist breakdowns, and a behind-the-scenes look at how we're doing it all at Neon.-------------Check us out on:Website: https://neon.fund/Instagram: https://www.instagram.com/theneonshoww/LinkedIn: https://www.linkedin.com/company/beneon/Twitter: https://x.com/TheNeonShowwConnect with Siddhartha on:LinkedIn: https://www.linkedin.com/in/siddharthaahluwalia/Twitter: https://x.com/siddharthaa7-------------This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice.Send us a text

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Colin Hirdman, the antidote to automated mediocrity. As a lifelong entrepreneur and co-founder of Monkey Island Ventures, he has spent two decades scaling SaaS tools, digital agencies, and now Rainmaker – a ‘white-glove’ service that ethically automates LinkedIn outreach to turn connections into revenue. Colin discusses Rainmaker’s ‘Authentic Engine’ framework: 10-30% connection rates, campaigns tailored to micro-audiences, and why human-driven strategies still dominate AI in B2B growth. As well as why he targets 25 people/day — and how even solo founders can replicate this, the ‘criminal justice grad’ who turned entrepreneur, accidently and sold his first startup days after college, and LinkedIn’s automation guardrails: What’s ‘ethical’ vs. what gets you banned. KEY TAKEAWAYS I’ve done a lot of growth hacking through email and LinkedIn, but I got better results through LinkedIn and ended up building out a software and process for myself. Rainmaker was born through me making it available to other businesses. But, you don’t need me or rainmaker to do any of the things we discuss on this podcast, you can do it manually. You have to be authentic on LinkedIn, both as yourself as well as the brands you represent. You should also have an educational mindset – no one wants to be sold to on LinkedIn, but almost everyone is willing to be educated – and an experimentation mindset, trying different features and functions of LinkedIn, stack the things that work and set aside the things that don’t. Understand the pains an barriers that you prospects are trying to overcome and know what it is that you can teach them. Growth hacks: LinkedIn Events – if you have a direct competitor, industry or organisation putting on a LinkedIn Event that your business solves for, if you attend that event you can see everyone else who attended that event and create a prospects list. Use people who are big in your area as proxies – use people’s open connections to see all first connections to her, second connections to you and is in your area, and begin connecting to them Building out your first connections is critical. I reach out to 15 people per day Monday-Friday during normal working hours. That gives you 500 people per month, which is below LinkedIn’s limits. Typically, you’ll get a 20% connection rate. Within 30 days of sending an invite, and they haven’t connected, withdraw the invite. It’s good hygiene, but after 3 weeks you can reach out to them again. Everything you do after that only gets better and has bigger possibilities as your audience grows. BEST MOMENTS ‘There’s lots of opportunity to engage with you prospects on LinkedIn in ways that are valuable for relationship building and set you up as a thought leader.’‘People undervalue the value of being a first connection, when you’re a first connection you can see all kids of information about them, direct message them, and use other features and functions to engage with them.’‘I typically build my audience through Sales Navigator – a tool within LinkedIn that allows you to hone in on audiences..’‘If you’re using automation that is in any way inauthentic it won’t work, you wouldn’t immediately set up a meeting with someone you just met, I wish people would stop, it’s lazy.’ ABOUT THE GUEST Colin Hirdman is a lifelong entrepreneur, startup advocate, and visionary behind Rainmaker, a platform revolutionizing LinkedIn’s growth strategies through its "Authentic Engine." As co-founder of Monkey Island Ventures, a venture studio launched in 2007 with childhood friends, Colin has spent nearly two decades fostering tech innovation and scaling ventures like SaaS tools, digital marketing agencies, and software development firms. His passion lies in unlocking the power of authentic relationship-building—evidenced by Rainmaker’s mission to help founders, coaches, and sales teams expand their networks, generate leads, and close deals ethically on LinkedIn. A Minnesota native, Colin’s journey began with selling his first startup (launched just days after college) and evolved into mentoring entrepreneurs through actionable strategies like LinkedIn automation, audience targeting via Sales Navigator, and educational outreach. His philosophy blends authenticity, experimentation, and a focus on solving audience pain points—principles he shares as a board member of MNblockchain and a sought-after voice in B2B growth. When not advising startups or hosting LinkedIn livestreams, Colin champions the entrepreneurial spirit, proving that even a criminal justice graduate-turned-accidental-founder can redefine 21st-century scaling. Catch his insights on turning connections into revenue—no bots or spam required. LinkedIn ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. Twitter LinkedIn Instagram Facebook TikTok Email Website This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Host Benjamin Shapiro and guest Matthew McGrory, Co-founder and CEO of Arwen AI, debate a fundamental marketing dilemma: should brands prioritize customer engagement metrics or brand visibility KPIs on social media? Matthew champions engagement as the core purpose of social platforms, especially for B2B startups operating on tight budgets. Benjamin offers a nuanced take, noting that brand visibility is essential for early-stage companies seeking awareness before engagement can follow. Their conversation explores how factors like company size, growth stage, and B2B vs. B2C models influence strategy, while also touching on creative, low-cost visibility tactics—like branded sun hats at Cannes Lions—that can boost presence without breaking the bank.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this inspiring episode of the Retreat Leaders Podcast, host Shannon Jamail sits down with journalist-turned-content-marketer and storytelling coach, Renee Frojo, to explore how powerful storytelling can transform your retreat business from “meh” to sold out. Renee shares her journey from the newsroom to coaching B2B and B2C entrepreneurs on connecting with their audience in the most human way possible—through story. After selling out her very first international retreat in Costa Rica using just stories and intention (not a massive follower count), she's now hosting her second retreat in Mexico City, and trust us—you'll want in on what she's teaching.

Streamlining international B2B payments is a complex undertaking. TreviPay has been taking the complexity out of this process for several decades now. In my conversation with CEO Brandon Spear, we explore TreviPay's transformation from MSTS, its rebranding inspiration, and its global reach across 30 countries.Our discussion highlights TreviPay's various services, including trade credit management and cross-border payment infrastructure, and its partnerships, such as with HSBC, to expand into complex markets like China and India. Our conversation also delves into the role of AI in enhancing productivity and customer experience, as well as the challenges and opportunities in the B2B payments landscape.In this podcast you will learn:How Brandon describes TreviPay today.What companies need to think about when they look to expand across borders.How TreviPay takes the complexity out of cross border invoices.What TreviPay has done well that banks have not been able to do.Some of the big brands they are serving today.The different geographies they serve.Why B2B payments is 5-10 years behind the consumer space.How they are staying ahead of the new payments innovators.How TreviPay is using AI both internally and in a customer facing way.What they are doing in their partnership with HSBC.The impact that the new tariff uncertainty is having on their business.Why they did the rebrand from MSTS to TreviPay.Brandon's vision for TreviPay.Connect with Fintech One-on-One: Tweet me @PeterRenton Connect with me on LinkedIn Find previous Fintech One-on-One episodes

Creating great content isn't about waiting for inspiration — it's about building a system that works. In this episode, I'm joined by my friends and fellow marketers Ally Golden and Rob Skinner to unpack their biggest takeaways from the Digital Summit, including a content framework by Melanie Deziel. We explore how Focus + Format can transform your content strategy and offer real-world examples of how to turn strategy into scroll-stopping storytelling. Key Takeaways:// Great content doesn't happen by accident — it's built through a clear system.// The Focus + Format framework helps you consistently generate content ideas by pairing what you want to say with how you'll say it.// Emotional storytelling and humor significantly boost engagement — even in B2B marketing.// "Heartstrings loosen purse strings" — tapping into emotional storytelling can increase brand engagement by 40%.Connect with Ally: LinkedIn | InstagramConnect with Rob: LinkedIn | Tik TokDownload the Content Planning System from Melanie Deziel: Download NowAttend Digital Summit Near You: Conference Website____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Where do you create an AI? This week, Technology Now explores the world of AI factories, dedicated spaces for building bespoke artificial intelligence software. We look into what these factories are, how they work, and we examine the importance of them going forward. Iveta Lohovska tells us more. This is Technology Now, a weekly show from Hewlett Packard Enterprise. Every week, hosts Michael Bird and Aubrey Lovell look at a story that's been making headlines, take a look at the technology behind it, and explain why it matters to organizations and what can be learnt from it. More about this week's guest: https://www.linkedin.com/in/iveta-lohovska-40210362/?originalSubdomain=atEnergy to train an LLM: https://www.economist.com/technology-quarterly/2024/01/29/data-centres-improved-greatly-in-energy-efficiency-as-they-grew-massively-largerToday I Learnt: https://www.science.org/doi/10.1126/sciadv.adu9368 This Week in History:https://eclipse2017.nasa.gov/testing-general-relativityhttps://www.amnh.org/exhibitions/einstein/energy/special-relativityhttps://web.lemoyne.edu/giunta/ruth1920.html

Your content writing and post formatting can make or break how you show up, share, and start conversations with LinkedIn.We cover hook lines, content personalization, and even using AI for writing assistance to help you "write right" so your ideal audience sees and reads your content posts. Lots of content tips and strategies to help you become a better LinkedIn post writer.We'd love to hear from you. Share your journey with us for a future shout-out on the show. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellejraymond/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://b2bgrowthco.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Websites: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠OwnYourLane.io⁠⁠⁠⁠⁠⁠⁠⁠⁠Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth -⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠LINKS⁠⁠The LinkedIn Branding Book + Workbook⁠⁠⁠⁠Position Yourself Personal Branding Planner⁠⁠⁠⁠Business Gold: LinkedIn Company Pages⁠⁠SUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.

Ross Hudgens and Drew Page sit down to unpack Siege Media's latest study on the surprising shift in search behavior caused by AI-powered experiences and large language models (LLMs). The headline? Homepage traffic is up 10.7%—despite a decline in overall site wide clicks. They dive into the impact of branded search, the difference between B2B and B2C performance, and why your homepage might now be your most important conversion asset. From SEO's evolving KPIs to strategies for retargeting and improving click-through rates, this conversation is a reality check—and a game plan—for marketers navigating the AI-dominated SERP. **Plus:** Siege Media's own numbers, conversion math that makes sense of the doom-and-gloom, and actionable advice to build a brand that stands out in zero-click search results. Show Notes 0:08 – The optimism vs. pessimism spectrum in AI-driven search 0:42 – Why Ross launched this study in the first place 1:04 – From impressions up, clicks down—what triggered the deeper investigation 1:24 – Should SEO start valuing impressions like PR does? 1:51 – Why homepage clicks matter more than ever 2:29 – Branded search as the silent traffic driver 2:49 – What Siege saw across consumer & fintech sites 3:19 – Homepage impressions up 54%, site wide clicks down 4.8% 4:03 – Why that might be good news: homepage conversion rates 5:05 – B2C trends: more impressions, mixed click behavior 6:07 – B2B trends: homepage clicks up 15%, better revenue alignment 8:19 – Average position declines but branded queries still driving visits 9:36 – Seeing real value in brand mentions from ChatGPT, Perplexity, etc. 10:16 – Siege's internal data: 30% homepage traffic lift, no pipeline drop 12:20 – Conversion math: homepage 3%, sitewide 1% 13:25 – The net positive: more conversions despite fewer visits 14:06 – Why you should optimize your homepage now 14:58 – Brand building, storytelling, and digital PR 15:46 – Homepage CTR and pricing page visibility wins 16:37 – Retargeting strategies for branded homepage traffic 17:00 – If you didn't build a brand, this won't help 17:44 – Aligning SEO with PPC to defend the SERP 18:25 – Communicating the impact to leadership 19:12 – Content quality still wins, even in LLMs 19:35 – Creating a brand health dashboard 20:22 – Final thoughts: conversion is the key metric, not traffic Show Links Full Study: https://www.siegemedia.com/strategy/ai-homepage-traffic-increaseSubscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

We've officially reached 400 episodes of the Leaders in Payments Podcast - and what a journey it's been. I'm incredibly proud of this milestone and truly grateful to our listeners, guests, and community. With over 375 guests featured, we've uncovered countless insights from the best minds in the business.To celebrate episode 400, I sat down with Barry McCarthy, President and CEO of Deluxe. Barry takes us on a fascinating journey through the transformation of a century-old company once known primarily for check printing into a modern payments and data powerhouse.What does a company do when its core business faces digital disruption? For Deluxe, the answer was bold reinvention. McCarthy reveals how the company now processes approximately $3 trillion annually across four integrated business lines: merchant services targeting mid-market businesses, B2B payments focused on accounts receivable/payable management, data-driven marketing leveraging one of the industry's largest consumer databases, and their legacy print operations.The conversation explores how Deluxe has strategically repositioned itself at the intersection of payments, data, and artificial intelligence. McCarthy shares specific examples of how they're applying AI to solve real business problems, from matching payments to invoices to identifying high-converting marketing leads. His vision for the future of payments is particularly compelling – a world where payment processing becomes as invisible and omnipresent as electricity, simply working in the background without conscious thought.Whether you're a payments industry veteran or just beginning your fintech career, this milestone 400th episode delivers rich insights on corporate transformation, the future of embedded payments, and the strategic application of artificial intelligence in financial services.

Episode SummaryThis episode explores the nuances of scaling demand generation strategies from startups to established organizations. Lily Youn highlights the importance of building a strong foundation through account-based strategies, data hygiene, and team alignment. She discusses the differences between startup scrappiness and scale-up structure, the role of AI in demand generation, and how to identify quick wins for immediate impact. Lily also shares actionable insights for optimizing conversions, improving CRM processes, and fostering collaboration across teams..Key TakeawaysFoundation is EssentialSuccess in demand generation starts with targeting the right accounts, as they form the base of effective strategies.Alignment Creates MomentumRegular, agenda-driven meetings with key stakeholders help ensure seamless collaboration between sales and marketing.AI as an Efficiency DriverAI tools can streamline personalization, simplify content operations, and elevate demand gen workflows.Data Hygiene is Non-NegotiableClean, well-structured CRM data is critical for reliable reporting and scalability across company stages.Startup vs. Scale-Up DynamicsStartups require focused ICP development, while scale-ups demand scalable processes and systems.Quotes"Targeting the wrong prospects is the single biggest challenge in B2B sales today."Best Moments (01:37) – Lily shares her career journey from BDR to demand generation leader, reflecting on early lessons in scrappiness and resourcefulness.(04:50) – The critical role of account-based strategies and why a strong foundation starts with the right ICP.(07:20) – Navigating startup-to-scale-up transitions and the importance of scalable processes and clean CRM data.(12:07) – Leveraging tech and AI to enhance efficiency in demand generation and content operations.(14:00) – Lily's focus on alignment, OKRs, and communication as keys to success in scaling demand gen teams.Tech RecommendationsWorkBoard – For setting and tracking OKRs to maintain team alignment and prioritize business goalsZoomInfo Co-Pilot – An AI-powered tool for streamlining demand gen efforts and improving account targeting.Asana – A project management solution to enhance productivity and maintain focus on KPIs.Resource RecommendationsBooks:Reset: How to Change What's Not Working by Dan Heath – A guide for improving leadership practices and daily operations.Shout-OutsShannon Hawari - Head of Growth @ elvexGraham Collins - Head of Partnerships at QuotaPathAbout the GuestLily Youn Jaroszewski is the VP of Demand Generation and Revenue Marketing at Aprimo, the leading digital asset management technology for marketing and customer experience departments.Her experience in B2B and B2C tech companies includes building demand generation teams and quota capacity models to support AEs from Seed-Funded to Public companies.Website: aprimo.comConnect with Lily.

Outsourcing podcast Get the full show notes for this outsourcing podcast here: outsourceaccelerator.com/540   Peak Outsourcing We get a veteran's perspective of the evolution of the CX industry in this week's episode of the Outsource Accelerator Podcast. James Reynolds, Chief Revenue Officer of Peak Outsourcing, comes in to share his background and views on the growth of outsourcing.    References: Website: https://www.peakoutsourcing.com/ LinkedIn: https://www.linkedin.com/company/peakoutsourcing/ James Reynolds LinkedIn: https://www.linkedin.com/in/djamesreynolds/     Start Outsourcing Outsource Accelerator can help you transform your business with outsourcing. Get in touch now, or use one of the resources below.   Business Process Outsourcing Get a Free Quote - Connect with 3 verified outsourcing experts & see how outsourcing can transform your business Book a Discovery Call - See how Outsource Accelerator can help you enhance your company's innovation and growth with outsourcing The Top 40 BPOs - We have compiled this review of the most notable 40 Business Process Outsourcing companies in the Philippines Outsourcing Calculator - This tool provides you with invaluable insight into the potential savings outsourcing can do for your business Outsourcing Salary Guide - Access the comprehensive guide to payroll salary compensation, benefits, and allowances in the Philippines Outsourcing Accelerator Podcast - Subscribe and listen to the world's leading outsourcing podcast, hosted by Derek Gallimore Payoneer - The leading global B2B payment solution for the outsourcing industry   About Outsource Accelerator Outsource Accelerator is the world's leading outsourcing marketplace and advisory. We offer the full spectrum of services, from light advisory and vendor brokerage, though to full implementation and fully-managed solutions. We service companies of all sectors, and all sizes, spanning all departmental verticals. Outsource Accelerator's unique approach to outsourcing enables our clients to build the best teams, access the most flexible solutions, and generate the best results possible. Our unrivaled sector knowledge and market reach mean that you get the best terms and results possible, at the best ALL-IN market-leading price - guaranteed.

PortlandHODL reveals how "poison blocks" can paralyze Bitcoin nodes for hours, creating profitable attack vectors for malicious miners while the network relies on policy filters for protection.You're listening to Bitcoin Season 2. Subscribe to the newsletter, trusted by over 7,000 Bitcoiners: https://newsletter.blockspacemedia.comPortlandHODL explains Bitcoin's most dangerous vulnerability: poison blocks. These malicious blocks can freeze nodes for 11+ hours on Raspberry Pi devices and 25 minutes on enterprise hardware, creating profitable attack opportunities for miners while exposing how relay policy acts as an accidental guardian of the network.Follow our guests: @PortlandHODLNotes:• Poison Blocks (denial of service)• Raspberry Pi validation: 11 hours for poison blocks• Enterprise hardware: 25 minutes validation time • Attack gives 20% effective hash rate boost• Fix exists in Great Consensus Cleanup• Bitcoin fees currently under $1Timestamps:00:00 Start00:53 Real threats to Bitcoin04:55 How is block made?11:46 Nodes & DOS blocks20:03 Making DOS blocks29:33 Arch Network30:05 Miners & DOS blocks36:46 Attack response time40:47 Fixing the problem43:25 Why not fixed yet?54:12 Client diversity1:01:11 Other good soft forks1:05:12 Are you worried?1:10:03 "Deep Thoughts" by Portland HODL-

This week Jim welcomes Rah Mahtani, the Head of Commercial Strategy US for Alibaba.com, the Chinese multinational technology company founded in 1999 by Jack Ma and 18 colleagues. Alibaba Group operates as a holding company for a wide array of businesses, including online retail, wholesale through Alibaba.com, logistics (Cainiao), cloud computing (Alibaba Cloud), and financial services (Ant Group). Alibaba.com is the world's largest B2B (business-to-business) platform.Rah has been at Alibaba for about 2.5 years, and was promoted to head of commercial strategy about two months ago. Before Alibaba, Rah had a career deeply grounded in social media and digital communications, with time at Volvo, Jack in the Box, and BMW's Mini brand. A graduate of Syracuse University, where he studied Industrial Design, Rah is a self-described lover of dogs, kids and candy. Tune in for a conversation with a marketer in the middle of the changing global trade landscape!---This week's episode is brought to you byDeloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Think LinkedIn is the place to reach technical buyers?Auvik CMO Susanne Rodriguez breaks down how her team built an insanely effective Reddit and Facebook strategy — yes, Facebook — to reach IT pros who dodge sales emails like it's their job (because it is).We're talking memes that convert, subreddits that slap, and how to avoid getting flamed by Reddit mods who smell B2B fluff from a mile away. You'll also hear how Auvik got dragged for a meme, owned it publicly, and came out stronger — a.k.a. how to market like a human.If you've ever uttered the words “we need more MQLs” while ignoring your company's meme game… this one's for you.

Join Nick as he conducts a special masterclass mentoring session with guest Rohan Sheth, where they dive deep into the world of paid media advertising, exploring its significance for businesses at various stages of growth. Rohan, a seasoned expert and co-founder of the well-known agency GrowRev, shares insights from his extensive experience managing over $300 million in ad spend and generating over $2 billion in revenue for clients like Tony Robbins and Grant Cardone. The discussion covers common fears surrounding paid advertising, the importance of understanding customer lifetime value, and effective strategies for crafting compelling ad campaigns. KEY TAKEAWAYS Paid media is a powerful tool for scaling businesses quickly, but it requires a solid understanding of the numbers involved, such as customer acquisition cost and lifetime value. Knowing these metrics helps mitigate fears associated with spending money on ads. Different advertising platforms serve different purposes. For instance, LinkedIn is effective for B2B targeting, while Snapchat is emerging as a cost-effective option for lead generation, particularly in sectors like healthcare and telemedicine. Continuous testing of ad creatives, messaging, and targeting is crucial for optimising ad performance. Utilising AI tools can enhance this process by providing insights into audience segmentation and creative development. A clear understanding of the customer journey from awareness to conversion is essential. This involves ensuring that the messaging in ads aligns with what users see on landing pages to avoid confusion and increase conversion rates. Starting with a manageable budget (e.g., $50 a day) and maintaining consistency in ad spending is important for building momentum in advertising campaigns. Platforms favour advertisers who demonstrate consistent activity, which can lead to better performance over time. BEST MOMENTS "There is no quicker way to scale a business than by being able to turn on paid media and also turn it off." "Fear is the biggest one that I see a lot of the time... it comes down to understanding. There is a way to just light up money on fire." "If you know your lifetime value for customers is north of $20,000, I'd go to LinkedIn because you're going to get that." "The one thing Facebook likes to see is consistency. They'd rather you spend $50 a day consistently than turn it on and off." "Get really clear on that customer journey or that prospect to customer journey. That's critical." GUEST RESOURCES Rohan Sheth - https://uk.linkedin.com/in/rohansheth VALUABLE RESOURCES Exit Your Business For Millions - Download This Guide: https://go.highvalueexit.com/opt-in Nick’s LinkedIn: https://highvalueexit.com/li Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/Support the show: https://highvalueexit.com/

Discover the journey of Interface as they revolutionize the home furnishings industry by integrating AI and data-driven strategies. In this episode, James Pope, global head of digital marketing and analytics at Interface, shares how the company leverages Salesforce products like MuleSoft, Marketing Cloud, and Sales Cloud to both B2C and B2B customer experiences.  Learn the pivotal role of data governance and AI in their strategic initiatives, and how Interface's approach to blending traditional and digital methods boosts commercial productivity while fostering trust and compliance with global data privacy standards. Join us to explore the future of home furnishings in the digital age. Show Highlights: Interface's innovative use of the B2C brand, Flor, to optimize B2B operations and enhance customer experiences Integration of Salesforce products for seamless, personalized customer journeys in B2B and B2C contexts Emphasis on data governance, AI integration, and global data privacy compliance as critical components of Interface's strategy Use of Salesforce Commerce Cloud as a central hub for dynamic order management and AI-driven recommendations The role of AI agents in improving customer service and commercial productivity at Interface Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: James Pope on LinkedIn: https://www.linkedin.com/in/jamespope/  Interface: https://www.interface.com/US/en-US.html  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community: https://sforce.co/commerce-crew Attend Connections 2025: https://www.salesforce.com/connections/ *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Send us a textIn this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relationsTune in to learn more!Our Guest:Our episode guest is Jessica Pantages, Egnyte's chief communications officer. With more than 20 years of experience in aerospace, construction, consumer tech, and agriculture, Jessica leads the global corporate marketing team at Egnyte, a B2B software company focused on collaboration, governance, and AI-enhanced solutions. She brings deep insight into how marketing and PR professionals can responsibly and strategically integrate AI into their communications work.Five things you'll learn from this episode:1. How AI is enhancing PR storytelling and content workflows2. Why marketers must understand prompt crafting and data literacy3. Ways PR pros can use AI to develop personalized media pitches and optimize translation at scale4. The importance of AI governance, including style guides, usage policies, and compliance tracking5. How communications professionals can evolve into “story systems architects” Quotables“Humans will set the narrative arc and the ethics. Machines will handle the infinite micro stories.” — @JessicaPantages“If you try to avoid AI now, you're just going to find yourself in a heap of trouble in the future.” — @JessicaPantages“Treat AI like any other vendor. You need a usage log, disclosure rules, and a style guide.” — @JessicaPantages“We're just at the beginning of figuring out the prompts that give us usable drafts.” — @JessicaPantages“AI is a great beginning, but a terrible ending. It still needs human oversight.” — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Jessica PantagesJessica Pantages is the chief communications officer at Egnyte, where she leads the company's global corporate marketing and communications strategy. With over two decades of experience across aerospace, construction, consumer tech, and B2B software, Jessica brings a deep understanding of how to connect complex technology with real-world audiences.At Egnyte, she helps teams leverage AI to streamline workflows, enhance storytelling, and maintain brand integrity at scale. Her leadership has been instrumental in navigating major company milestones, including a recent acquisition, and in guiding her team through the evolving landscape of content creation, governance, and digital engagement. Jessica is passionate about blending human creativity with machine insight to shape the future of PR and marketing.Guest's contact info and resources:Jessica Pantages on XJessica Pantages on LinkedInEgnyteSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

In This Episode: Jack and Jeremy return from a break with a fresh teardown of a LinkedIn InMail pitch. They dive into whether the message hits the mark, who it's really for, and how to make outreach campaigns more effective. It's a fun, punchy critique packed with real-world advice for sales pros and copywriters alike.   Key Notes: The importance of clear value propositions in outreach messages Why lazy list-building kills good campaigns How to rewrite messages to include relevant personalization and social proof The role of silent objections and when to handle them in cold emails Whether certain low-ticket offers really warrant a call-to-action for meetings Tips for list targeting: looking for buyer signals like team size and premium usage The case for directing recipients to a high-trust landing page vs. asking for a call This teardown highlights how even simple offers require thoughtful positioning. Jack and Jeremy show that with the right tweaks, even a lukewarm pitch can be reworked into a compelling outreach message   About the hosts: Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: https://salesbread.com/contact/ Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: https://quickmail.com

Send us a textIn this second part of the "Best of SEO" series, industry leaders share their insights on creating compelling content that boosts organic traffic and supports strong SEO strategies. The episode explores the evolving relationship between AI and content integrity, the benefits of WordPress as an enterprise platform, and the critical role of brand building in search visibility. Additionally, our lineup of guests discuss how social proof, thought leadership, and offline branding can drive digital success, while offering practical tips for staying ahead in a rapidly changing SEO landscape. Tune in to discover how to maximize your visibility through curated content and how to adapt to the future of digital marketing.Episode Highlights:Industry leaders share personal stories about how mentorship and authentic self-expression have shaped their SEO careers and industry influence.  The episode explores the evolving importance of brand in SEO, emphasizing its role in building trust, authority, and long-term visibility, especially through social media and content marketing.  Experts discuss how AI is transforming content creation and SEO, making processes more efficient and future-proof, despite ongoing industry turbulence.  Practical insights are shared on how small businesses can leverage branding and offline momentum to compete with larger companies in search rankings.  The conversation highlights the necessity of continuous learning, networking, and adapting strategies—such as embracing AI tools and focusing on quality content—to succeed in SEO landscape. Episode Links:

If you're showing up on social media every day but still not seeing the leads roll in, your problem might not be the content—it might be the platform. In this episode, Emma shares a smart, strategic approach to choosing the right platforms based on how your audience behaves, not just where you've always posted. You'll learn why demographic data isn't enough, how to get inside your ideal customer's everyday life, and why diversifying your efforts across multiple platforms could be the key to unlocking consistent sales. Plus, Emma dives into the underestimated power of your personal brand in driving lead generation, especially on platforms like LinkedIn. Whether you're B2B, product-based, or a founder building your visibility, this episode will help you take a more thoughtful, data-driven approach to where, and how, you show up online. Listen in as Emma explains: Why content alone isn't enough to drive consistent leads How to choose platforms based on consumer behavior, not guesswork The risk of relying on just one platform for growth And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this, you can re-read it here: https://mailchi.mp/9567da51c0ce/2025programschedule  ====================================================== RESOURCES  https://www.integritysq.com https://www.halotalks.com https://www.thehaloacademy.com  =================================================== ABOUT YOUR INSTRUCTOR  Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America. Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault. ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series.  Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup. Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold's Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.)  ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector. Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.

Andreas Voniatis (Founder, Artios.io), who shared proven strategies on how to future-proof your B2B content marketing strategy for AI search engines. Andreas emphasized the need for high-quality, insight-rich content that adds unique value to target audiences. He also highlighted the key differences between traditional SEO and SEO needed for AI search engines, and talked about common pitfalls to avoid.

Top Linkedin voice and marketing influencer Archana talks about her journey. Archana Dhankar is a seasoned B2B marketing professional with deep expertise in marketing transformation and AI implementation. Her recent speaking engagements have covered various topics, including AI in content creation and future-ready skills. She brings a practical, results-oriented approach to helping organisations navigate the challenges and opportunities of AI adoption. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Transform Sales Podcast, Amir Reiter, Founder and CEO at CloudTask, talks with Jen Steele, Co-Founder and CEO at SoundGTM. They discuss how SoundGTM enables B2B startups and sales teams to scale pipeline efficiently through automated referral partnerships. Jen shares insights into the pain points of managing referral and affiliate programs manually, emphasizing how SoundGTM simplifies commission tracking, partner payments, and integration with popular CRMs like HubSpot, Salesforce, and Pipedrive. Discover how SoundGTM can streamline your partner referrals, drive predictable revenue, and significantly reduce operational headaches. Try SoundGTM here: https://software.cloudtask.com/soundgtm-88530b #OutboundSales #ReferralMarketing #SalesPartnerships #B2BGrowth #SoundGTM

Beyond Portals: Building B2B Brands with eCommerceIn this special episode, we bring you a live session from B2B Online Chicago 2025, featuring Aaron Sheehan, Head of Product Marketing at OroCommerce, and Taylor Simpson, eCommerce & Digital Marketing Strategist at Ciranda, a leading food ingredient distributor. Aaron and Taylor discuss why B2B eCommerce is about more than just portals – and how building a unified, customer-centric digital experience can transform both sales and brand value.Key Takeaways:(01:25) Why traditional portals fall short of building B2B brand trust(03:20) What's a B2B portal, and why it's not enough(04:05) Why branded websites don't drive growth either(05:38) What B2B buyers find frustrating with a current B2B commerce experience(06:50) The proposed solution: Integrating the portal and brand website into one experience(09:11) Ciranda's journey from two sites to a single customer-first platform(12:14) Personalizing experiences for both major and long-tail food brand customers(13:50) Audience question: How are Ciranda's sales team's operations organized?(16:08) Ciranda's results one quarter after going live with OroCommerce Thanks for listening to B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, please leave a review and subscribe for more real-world B2B insights.#b2becommerce #distribution #digitalcommerce

Unlocking Marketing Success with Sheila Butler: Fractional CMOs, AI, and Brand TransformationIn this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Sheila Butler, Founder and Chief Marketing Officer of Butler Marketing Group. Sheila brings decades of experience to the table and shares her sharp insights on the evolving role of fractional CMOs, the impact of AI in marketing, and the enduring power of brand storytelling. Whether you're a founder scaling up or a CMO seeking clarity, this conversation is packed with actionable strategies and modern marketing wisdom.Marketing with Personality: From Disney Dreams to Brand StrategySheila Butler's love for storytelling and customer experience was inspired by her childhood dream of working for Disney—an aspiration that shaped her career in entertainment, marketing, and branding. Now based in Orlando, just a short drive from Disney parks, Sheila taps into that creative energy and sense of wonder to help businesses craft brands that truly connect.Her newest venture, a YouTube series called Marketing Over Bourbon, blends her professional expertise with her personable style. Sheila uses the show to share marketing insights, industry best practices, and commentary on emerging trends—all with a casual, conversational tone. It's a reflection of her approach to marketing: human, insightful, and always evolving.She also dives into the rise of AI tools like ChatGPT, Claude, and Gemini in her work—emphasizing that marketers shouldn't fear these tools but embrace them to improve productivity and creative output. Through experimentation, she identifies which AI applications best support each client's unique goals. Combined with her hands-on role as a fractional CMO, Sheila provides strategic execution—not just advice—to businesses undergoing transformation.About Sheila ButlerSheila Butler is an accomplished Chief Marketing Officer with over 25 years of experience in brand transformation, marketing strategy, loyalty program design, and partnership marketing across both B2C and B2B sectors. She has held key leadership roles at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. As the Founder and CMO of Butler Marketing Group in Orlando, Florida, Sheila partners with organizations to solve complex marketing challenges and deliver measurable brand growth through customer insights, CRM, and storytelling.About Butler Marketing GroupButler Marketing Group partners with businesses in transition—helping them evolve their brand, align marketing efforts with business goals, and adopt new technologies like AI to enhance content creation and strategy. Whether serving as a fractional CMO or collaborating with internal teams, the agency brings both clarity and execution to the table.Links Mentioned in this Episode:Sheila Butler on LinkedInButler Marketing Group WebsiteYouTube: Marketing Over BourbonEpisode Highlights:What sets a fractional CMO apart from traditional marketing consultantsHow to apply AI tools like ChatGPT and Gemini to enhance marketing workflowsWhy brand transformation is essential in times of...

Is your GenAI stack bloated, scattered, or underused? You're not alone.  In this Huddles Quick Take, GenAI advisor Nicole Leffer delivers a fast-paced, practical deep dive into what marketers are still getting wrong with GenAI—and how to fix it. You'll also learn why Deep Research may be the most powerful feature you're not using.  Plus, Nicole shares how ChatGPT helped her build a full keynote deck (including visuals!) and how to stay on top of hallucination risks in strategic work.  What You'll Learn  3 common GenAI mistakes marketers make—plus one just for CMOs  Why most teams only need one core tool (and which Nicole ranks highest)  How to use Deep Research to analyze competitors, build strategy, and repurpose content  Why great prompting starts with generous context and a clear goal  Want more? Catch the rest of the conversation on the CMO Huddles Hub YouTube channel or click here: https://www.youtube.com/watch?v=XbdXnseUK-U     For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Employee turnover is expensive—and preventable. In this episode of Behind The Numbers With Dave Bookbinder, we're tackling the hidden costs of turnover and the ROI of investing in your people. Dave is joined by Francie Jain, founder of Terawatt, a B2B marketplace for group coaching that Francie describes as “Airbnb for executive coaching.” Francie unpacks how scalable group coaching can help organizations drive learning, build psychological safety, and improve employee retention. The conversation explores the measurable and intangible impacts of turnover and burnout—and why professional development is the key to tackling both. You'll learn: How to calculate ROI on learning and development initiatives Why burnout is an organizational issue—not just an individual one Real-world examples of how coaching drives financial and cultural gains How leaders can foster engagement, empowerment, and better communication If you're looking for actionable ways to improve employee experience while improving your bottom line, this episode is for you. ----more----About Francie Jain: Francie Jain believes supporting people to achieve their potential creates a ripple effect for every community. After a career in alternative asset marketing (match-making for hedge funds), she became obsessed with the lack of professional support for individuals at crossroads. She founded Terawatt to make it easy to be great.   Terawatt is Francie's third for-profit endeavor. Before Terawatt, Francie founded a community that helped people with career change, Nxt Chptr, and prior to Nxt Chptr, a third party marketing consultancy, West River Partners, that raised capital for Emerging Markets-based equity hedge funds. About the Host: Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.  Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He's on a mission to change the conversation about how the accounting world recognizes the value of people's contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company's most valuable asset.” Dave's book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions. He's also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries.

Since 2014, Ryan Holiday's The Daily Stoic newsletter has landed in inboxes every single morning, offering ancient wisdom in bite-size, highly clickable form.It's also a masterclass in content marketing. In this episode, we're unpacking what B2B marketers can learn from The Daily Stoic with the help of Amanda Dyson, VP, Head of Marketing at FourKites.Together, we explore how to break the marketing mold, why the most impactful content is also the most practical, and how anchoring your message in core values makes it stick. Stoicism isn't just a philosophy; if done right, it's a blueprint for modern marketing.About our guest, Amanda DysonWith 20 years B2B software and SaaS marketing expertise, Amanda specializes in go-to-market strategy; consultative marketing; change and people management; lead generation; account based marketing; partner co-marketing; integrated digital marketing; email marketing; live and virtual events; corporate branding and storytelling; account segmentation and targeting; project and budget management, and strategic advisement.Amanda has run regional and global teams. She has a passion for people and results and a proven track record of success delivering on KPIs and OKRs. She has held successively responsible, cross-functional leadership positions in sales and marketing, including alliances, partnership marketing, ABM, demand generation, field marketing, solutions marketing, events, communications, and corporate marketing for global Supply Chain Management (SCM) and Enterprise Resource Planning (ERP) software companies.A California girl at heart, Amanda happily resides in Charlotte, North Carolina with her family of five. When she's not growing people or pipeline at leading tech companies, she enjoys spending time with her family in the mountains or at the beach, running daily, and practicing mindfulness. Amanda has an MBA from the W.P. Carey School of Business at Arizona State University with a focus in Marketing, Finance and Supply Chain, and a Bachelor of Arts degree in Business Economics with a Minor in Professional Writing from the University of California, Santa Barbara.What B2B Companies Can Learn From Ryan Holiday's The Daily Stoic Newsletter:Break the marketing mold. Stoicism may be ancient, but Ryan Holiday has made it feel new and modern. Amanda sees that reinvention as a creative north star. She says, “Let's do something wild. Some of my favorite marketing campaigns have just been weird stuff. It breaks the mold and it gets something done.” Ryan Holiday didn't market stoicism by copying academic textbooks, he made it approachable and surprising. B2B marketers should do the same. Surprise earns attention. A little weirdness, done with purpose, goes a long way.Make it usable, not just insightful. Ryan Holiday's greatest trick isn't sounding smart, it's making stoicism actionable. Amanda says,  “He does things in such a bite-size, practical way that you can hold onto it.” That's exactly how B2B content should work. Don't just publish thought leadership that nods at trends. Give your audience tools they can actually apply. Teach them something they'll remember at 4 PM on a chaotic Tuesday. If it doesn't help them do their job better, it's just noise.Anchor your content in core values. The Daily Stoic isn't random. It's rooted in four core tenets: courage, temperance, justice, and wisdom. Amanda draws the parallel for marketers: “It's all fostered and rooted in these core values or the stoic virtues, which you could look at your brand pillars in the same kind of light.” B2B content should be more than campaign-deep. When your content reflects your company's true values, it resonates longer and travels farther. Think less about filling the calendar, and more about reinforcing what you stand for. Quotes*“ I really challenge my teams to get back to storytelling. You gotta break out of the box, so let's do something wild. Some of my favorite marketing campaigns I've ever done have just been weird stuff: bobbleheads, robots on the beach. Random things that are not B2B software, but it breaks the mold and it gets something done. I think Ryan's done that with his marketing of stoicism. He's broken the mold, right? He reinvigorated this ancient philosophy, and so that's definitely a lesson I think we can learn from him too on content.”*“ So we are all about how do we take one thing and reuse it in different ways. I think if we look at Ryan and his newsletter, I kind of mentioned his repetition. I don't think he sends the exact same newsletter, you know, multiple times. But there's certainly similar messages where you can go back in your archives and dig those things up again and present it in a different way. Content is huge. It drives, internally and externally, all of our activities. But you gotta be really smart about how you do it and how you use it, 'cause you're competing with so much noise. It can definitely be challenging to again break that mold.”*“ Something that makes him a tremendous marketer is that he really believes in what he's selling us, right? He's created this brand that is a lifestyle. Stoicism is a philosophy, so there's a lot of high value attached to it and how you live your life.”Time Stamps[0:55] Meet Amanda Dyson, VP, Head of Marketing at FourKites[00:58] Why Ryan Holiday's The Daily Stoic Newsletter[03:04] The Role of VP, Head of Marketing at Four Kites[04:18] Origins of Ryan Holiday's The Daily Stoic[09:27] Understanding Tucker Max[13:12] Stoicism 101: Old Ideas for Modern Chaos[20:23] Building a Daily Ritual[22:21] Strategies for Writing Like a Pro[25:35] Inspiration as a Driver for Your Content[35:55] Creating Marketing Tactics That Actually Matter[39:00] FourKites' Content Strategy[40:31] What's Working for Amanda Now?[44:15] Measuring ROI at Four Kites[49:49] Advice for Marketing Leaders[51:27] Final Thoughts and TakeawaysLinksConnect with Amanda on LinkedInLearn more about FourKitesAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Evan Hughes and Ciara Hopkins host Libby Schell to discuss the 2025 playbook for Paid Social and LinkedIn ads. They explore the robust targeting capabilities of LinkedIn, revealing how businesses can harness this platform to maximize brand awareness and demand generation, but also advise against common missteps when approaching this expensive platform.Ensuring effective B2B marketing involves understanding and leveraging LinkedIn as a powerful tool for precise targeting and audience engagement. The discussion covers essential strategies like audience segmentation through job titles and functions, optimizing campaign objectives for different outcomes, and the impact of localization on ad performance. Libby shares her decade-long expertise in platform evolution, advising on the merits of Reach vs. Engagement campaigns, and emphasizing the importance of dynamic UTM parameters for measuring success.As the conversation unfolds, Evan, Ciara, and Libby shed light on using advanced LinkedIn features like revenue attribution reporting and the company engagement tab. They dig into optimizing advertising spend and understanding the critical metrics that matter most for campaign success. Dive into this illuminating session to grasp comprehensive, actionable insights that can transform your approach to LinkedIn advertising.Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #ads #paidads #googleads #paidsearch #paidsocial______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guests:Ciara HopkinsLibby SchellConnect with the hosts:Evan HughesMegan Bowen

On this episode host Pete Moore sits down with Spoonful founder Bradley Gifford, an entrepreneur whose discusses his fairly non-traditional path from digital marketing to healthy food innovator. He opens up about how a childhood wake-up call around his health spurred a lifelong passion for wellness, ultimately leading him to shed over 70 pounds and dive headfirst into the world of nutritious food. Pete and Brad explore the realities of launching a consumer brand, the structural challenges of modern food marketing, and the importance of genuine relationships—both with retail partners and the local community. He opens up about the discipline required to bootstrap a product-based business, the surprising gaps in the industry, and a recent investment from Pharrell Williams and the Brooklyn Nets ownership group. When it comes to marketing, Gifford mentions, "The trick is to tow the line from a positioning and a branding sense . . . where you're able to appeal to a wide variety of consumers, without compromising on any of the things that matter as a company. And that's really where your kind of magic can be found, and that's where Spoonful was born." Key themes discussed Challenges of healthy food accessibility and education. Brand differentiation in the competitive food market. Importance of community and local partnerships. Navigating premium pricing and brand positioning. Building relationships with retailers and customers. Funding, bootstrapping, and scaling a food startup. A few key takeaways:  1. Personal Health Journey Sparked the Business: Gifford's entry into the healthy food industry was deeply personal. After a childhood spent eating sugary cereals and developing high blood pressure at 12, he overhauled his lifestyle, losing 70 pounds. That made him passionate about making healthy food more accessible, enjoyable, and convenient—laying the foundation for Spoonful. 2. Gap in the Market for Healthy, Enjoyable Food: Working at the Dog Pound gym and later Spartan, he observed that even wellness-focused spaces lacked truly healthy, flavorful, and fresh food options. Many brands positioned as healthy didn't resonate with people who didn't already identify as “healthy” eaters. 3. Community, Accessibility, and Premium Positioning: Spoonful took a grassroots-first approach, focusing on being present in local cafés and community-centric spots rather than immediately trying to target big grocery chains. This emphasized deep relationships with partners, selecting venues with strong local reputations and limited healthy food choices—which allowed Spoonful to command premium pricing. 4. Building Brand Through Relationships: Bradley stressed the critical importance of face-to-face relationship-building in the early stages of Spoonful. Whether with café owners, staff, or customers, personal connections allowed for valuable feedback, trust, and loyalty. This also made community events and collaborations a key part of their growth. 5. Bootstrapping, Funding, and Thoughtful Growth: Spoonful was bootstrapped from the start, with a disciplined and selective approach to capital raising and expansion. Brad highlighted the challenges of working capital and the need for recurring revenue through B2B partnerships (like supplying offices.) He recently also secured investment from notable backers (Pharrell Williams and Brooklyn Nets owners), but also advocates founders rigorously vet growth opportunities, avoid overextending, and focus on sustainable, margin-positive deals. Resources:  Bradley Gifford: https://www.linkedin.com/in/bradley-gifford  Spoonful: https://www.spoonful.life    Prospect Wizard: https://www.theprospectwizard.com  Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com

Are We Forgetting the Humans in B2B Marketing?In this episode of The Hard Corps Marketing Show, I sat down with Daniel Incandela, Consultant, Advisor, and Fractional Marketing Officer for several fast-growing companies. With a background in anthropology and a career built on the power of storytelling, Daniel offers a refreshing take on branding, creativity, and human connection in B2B marketing.Daniel challenges the obsession with performance metrics and argues that B2B brands must return to what truly moves people: stories, emotion, and authenticity. From crafting messaging frameworks to using AI to amplify impact, he shares how marketers can stay ahead without losing their humanity.In this episode, we cover:Why B2B marketers need to take branding seriously and break the “brand doesn't matter” mythThe messaging house framework Daniel uses to align teams and anchor a brand's narrativeHow B2C creativity can inspire B2B marketing strategiesThe danger of relying too heavily on sterile metrics like MQLs and SQLsHow thoughtful gift-giving and storytelling build better customer relationshipsIf you're looking to build a brand that's not just data-driven but human-centered, this episode is packed with ideas to elevate your strategy and inspire your team.