Podcasts about cambridge analytics

Carol Cadwalladr is an investigative journalist that published information about the Cambridge Analytics data breach and reporting related to Brexit.  She was hit with a SLAPP (Strategic lawsuits against public participation) lawsuit, about her Brexit reporting, specifically related to a TED talk she did.  Although she won most of the case, she did lose an aspect on appeal and ended up having to pay damages to a billionaire she discussed.  She is now in the news again because she has published a new TED talk about the current digital coup going on

Pulitzer Prize-winning reporter Corey Johnson discusses his latest ProPublica investigation, “Without Knowledge or Consent,” about how the gun industry and Cambridge Analytics exploited customer data to elect pro-gun candidates.Become a supporter of this podcast: https://www.spreaker.com/podcast/tavis-smiley--6286410/support.

The San Francisco doom loop is killing the city // Know it all - Biden suing Elon Musk // GOP loses lawsuit against Google // Super hero window washers // George Clinton's final tour? // Cambridge Analytics and Facebook // We aren't outraged by big data and we should be // "they" don't want you to eat any meat // Tolerance camp for Jordan Peterson? See omnystudio.com/listener for privacy information.

Referenced in this episode: the Cambridge Analytics scandal; the CBC report on customer data being sold to Facebook from major retailers; and here are stories on the conga line of TikTok bans.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

Meta paga multa millonaria, Microsoft responde a la FTC y es hora de revisar nuestras contraseñas en Lastpass. Puedes apoyar la realización de este programa con una suscripción. Más información por acá Noticias:-ByteDance confirmó un informe del New York Times de que algunos empleados rastrearon a varios periodistas y asociados en TikTok, obteniendo direcciones IP y datos de usuarios. -Twitter empezó a implementar el Conteo de Vistas en Android y iOS, el cual mostrará públicamente cuántas vistas tiene un tweet-Meta accedió a pagar un acuerdo de $275 millones de dólares en una demanda colectiva que acusa a la compañía de permitir que terceros, como Cambridge Analytics, accedieran a la información personal de usuarios.-Microsoft presentó su respuesta a la demanda de la Comisión Federal de Comercio de los Estados Unidos para impedir su compra de Activision Blizzard.-El administrador de contraseñas LastPass reveló que tuvo una violación de datos en agosto, y en ese momento comentó que un actor malicioso “tomó partes del código fuente y alguna información técnica patentada por LastPass”.Análisis: ¿Quién protege a nuestros protectores?¿Prefieres leer las noticias? ¡Suscríbete a mi newsletter y te llegarán todos los días!   Become a member at https://plus.acast.com/s/noticias-de-tecnologia-express. Hosted on Acast. See acast.com/privacy for more information.

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Integrating data has increasingly climbed the priority list for more ambitious and involved digital signage and digital OOH projects. The big driver for that is how near or real-time data makes what's on-screen automated and triggered, which means more timely, targeted and therefore relevant messaging. Lots of CMS software companies offer some degree of data integration and on-screen presentation, and we're starting to see some third-party companies that work mainly in digital signage - like Screenfeed - also offering data display toolsets. We're also now seeing well-established data handling companies making themselves known in this sector, particularly to help make some of the more complicated set-ups both happen and then reliably, and securely, work. ClicData is a software firm based up in the northwest of France, but has clients globally that use its Business Intelligence platform to bring data in from more than 250 sources - into a single, harmonized data warehouse. I spoke with co-founder and CTO Telmo Silva about Clicdata's roots, how its platform works and how it can be applied in digital signage applications. Subscribe to this podcast: iTunes * Google Play * RSS TRANSCRIPT David: Telmo, thank you very much for joining me. Can you tell me what ClicData is all about?  Telmo Silva: I started ClicData in 2008 as a pharmaceutical-focused data analytics company, and later branched out a little bit into making it a wider-used data analysis, data management and data intelligence tool for all sectors, and hence the name, ClicData from ClicPharma before, and yes, this tool is really the culmination of that learning in the pharmaceutical sector that we thought is applicable to really any sector.  David: Okay. So if I'm sitting here listening to the beginning of this podcast, some people might be wondering, those in digital signage and the AV sector, might be wondering, okay, why am I listening to this? How does it plug into that sector?  Telmo Silva: Absolutely, and it's funny, Dave, because an acquaintance of ours asked me, should we do this podcast? And I said, yes, absolutely, because everything generates data and digital advertising is definitely one of the factors.  You have to know where you're spending your money and what you're requiring and who's looking at things, and one of the first clients we had in the early days was actually a Canadian company out west that had this technology on elevators to take snapshots of peoples and try to recognize their age group and their demographics and as they're playing the videos on the small screen on the elevator, try to figure out what's the retention? Are their eyes moving and moving away from the screen and so forth, and how long do they stay hooked for those short 30-second clips, and things like that? And that was actually my first introduction to digital advertising and a use case for ClicData, a very successful use case, and I was hooked on that.  I was hooked into that so much that where ClicData is based out, which is France, there's a very large history of retail companies here that spent a lot of money on aisle advertising, and they start using those concepts, not only in terms of video and monitoring but also in terms of monitoring the paths of customers through their stores, optimization of aisles and things like that, where to put the digital signs and advertising and so forth, and all that generates a lot of data that you have to make sense of. And this is really well ClicData comes in, right? Those point solutions with digital advertising are part one, but without actually collecting all these from the different stores, and different locations that start making sense of it, it's just data, right? It does not turn into information until you do something with it and that's really where we come in, in trying to bring as much data from the different systems and different points of information really that a company may have, or a client may have and bring that into something that makes sense, that you can aggregate, that you can slice and dice, and then further down the line, then expose that to your customers, and say, okay, this is what you paid for. David: So you're aggregating and harmonizing and developing insights around the data as opposed to being a collector of data, right? Like you're not doing any of the computer vision or sensor-based work yourself?  Telmo Silva: We do not, but we do have all the necessary connections just with the different systems. Unlike potentially other systems that are very well standardized, each vendor of those displays of those collectors may have their own interfaces, APIs and so forth. They may have their own storage formats and as you use the different systems, your challenge is really to understand, how can I connect to this one now, and how can I extract information that I want out of that. And our connectors are actually quite flexible in that sense where we have fixed connectors for some of those systems, but for others, we have generic connectors that you can kind of configure to tap into that data.  David: Would this be something that might be called middleware? Telmo Silva: I would say potentially, yes. It depends on your definition of middleware. Ultimately we see business intelligence at least the portion of data analytics and reporting that we offer, as the next step before you feed it back and you go, okay, now I understand the results that I've received here, what improvements are we gonna make? And we start to cycle again, right?  So again as an example, you may start receiving data from certain videos and start saying, okay, this is the demographics and so forth, can I make some adjustments to my campaigns or to my videos or to the sequence of videos that I'm displaying? Again, I'm going back to that video on the elevator concept and optimising that, so it is part of that loop of data collection, data analysis, making decisions based on that data, and then feeding that back into the loop again. David: When you started the company accessing data from all kinds of different data sources was very complicated and time-consuming, and you had to get all kinds of permissions and all kinds of meetings and phone calls and everything else to work it out.  One of the things that I gather has changed over the last decade or so is that most platforms now have APIs, it's easier to get stuff out of them, and so on. So has your role lessened, or has it increased because they're always changing and there are so many and if you're an independent company, like a digital signage company, a software company, you have to stay on top of that, or you would use a company like ClicData that's spending all their time doing that and making it easy?   Telmo Silva: To answer your first question, it has actually increased, right? Whereas before we would ask a vendor whether that be Facebook or Google and say, our mutual customers have data on your advertising network, right? And again this kind of can expand to any type of data vendor or data collector that we may tap into and before they would basically know it's our data, and the consumers of course start reacting against that, right? Today, If you do not have an API, if all you do is get my data into your system, but not give me anything back in return, then I don't want anything to do with you. And we've seen backlashes at times with Facebook, Cambridge Analytics and things like that, where those types of sharing are also kinda gone another way rather, but nonetheless, today, if you do not have an API, then you're a second-class citizen on the internet and on the software technology stack. So that is great but an API is still an API. It is a programming interface and it does require some knowledge and it's not a standard. Just because we call it an API does not mean that they'll follow the same standard, it's very well organized, and it's very well understood. So every API has its nuances, its little quirks and its own way of paging through the amounts of data that it can offer. And so our role has actually increased due to that, because again, as I was mentioning before our connectors know how to deal with those different variations and those different formats and schemas that the data may be provided with. So in that sense, it's actually increased the need to have a tool, like ClicData, to be able to tap into those APIs and bring it into a format that is easily digestible by any analytics tool, including our own tool. David: How much is involved, if you wanted to do this yourself and let's say you wanted to Integrate information from four different business system sources or whatever, within your company? Is that something that would take a morning, a month, or a year to do if they weren't using something like ClicData? Telmo Silva: If they were not using something like ClicData, they obviously need somebody technical, but it would take an extensive amount of time for development, and again, large companies still do that, where they write custom interfaces to bring the data and amalgamate them into one single source of truth. This is where millions of dollars are being spent on data warehousing projects and business intelligence implementations and so forth. So not having a tool like ours definitely would require a good technical team, and again, depending on the sources, potentially database analysts, database experts, SQL developers, API developers, whether they do it in Java or Python or what have you. And then bringing all that into a data warehouse will definitely take more than just a few days. In my previous life, prior to creating ClicData, that was my bread and butter, and these projects would go on for 3-6 months. With ClicData, if we have the connector that you need or if you can configure your API connector and you have a basic understanding of APIs, you should be able to do that within a day, to connect three or four data sources and start seeing the data flow through into ClicData.  David: So on a project launch basis and certainly on an ongoing operating basis, it sounds like if you're running a spreadsheet model on this and a business argument, it would take a huge amount of cost out of the equation and time, and these are people you don't need to hire?  Telmo Silva: It goes on to just beyond hiring and the people behind it, because, having somebody who can accompany you if you're not an expert or in the technical side, then it may be worth it. But the bottom line is the continuity of it as well. It's okay to build a prototype. It works once but the next day, you don't want to have to do the same thing, right? You don't want to have to copy and paste the data into Excel or out of Excel again and repeat and so forth. And also, technology is what it is, business evolves as it is, and so you always need these adjustments. It is an investment that you have to make towards being data-centric, being data-focused and to say, I want to build these systems that collect the data on an ongoing basis that I can automate the reporting that can save you time as well in reporting these numbers back to your team or your clients or your management team and all this combines into the ROI that you're looking for, and yes, there is a technical side of it as well that there will be savings, whether it's in consulting or in minimizing, at least the number of times that you involve them, to gain access to your data.  David: If I'm a customer, what am I buying and how am I paying for it? Do you buy an enterprise license or is it software as a service?  Telmo Silva: It is totally software as a service. We do not offer any on-premise installations of software, and this is because we want to be rapid at giving new features, new connectors. Connectors continuously change, and there's new software in the market and we wanna be rapid in making those available. So software as a service is really our model, and what you get when you subscribe to when you get one of these subscriptions, which is monthly or yearly based, is you get basically all the connectors. You get a data warehouse, a database available to you through Microsoft Azure, that's our partner, and you can have your data stored in over eight different regions around the world: US, Ireland, Canada, Germany, France, and a few others, and once you have that data warehouse, that's your piece of the database there, the data starts flowing through the connectors. Once that is in your data warehouse, then from there you can actually build downstream flows, you can tap into it directly with Excel if you want, or you can use our dashboard tool to start creating dashboards and graphs and charts and tables indicators.  You can share those dashboards with other people. You can publish them to your customers, et cetera, and then you can just automate these things so that it just does that every day or every morning or every hour. David: Is that the primary output that you would see for digital signage and digital out-of-home home networks, probably more so on the digital signage side, would be data visualizations and dashboards?  Telmo Silva: I think that would potentially be one of the use cases, analyzing the data that's coming through and making decisions based on those as normal reporting and analytics data tools would. The other part of it and some customers of ClicData do this is they just use the collection capabilities of ClicData and the data warehouse to store their data, but then they feed that into other tools of their choice, tools that potentially they wanna do some more advanced machine learning on the data, maybe they want to write their own special code to analyze it, or maybe simply feed another system that requires this data to consume it and so forth. ClicData is really a multifaceted tool that can be either used just for collection and aggregation of the data or all the way through to data visualization and analytics.  David: Okay, so you would have almost like templates or widgets of some kind that would be able to do develop dynamic charting and things like this based on what you select? Telmo Silva: Absolutely, much like you would do on a pivot table in Excel, to drag and drop some columns, and the chart starts taking shape with columns, rows and so forth. That's exactly our design, it's very user-friendly as much as we can, we do have a lot of options for styling because not everybody likes the same styles and colors, but in essence, it's very much an Excel-like data visualization tool built into ClicData. David: If I'm a digital signage CMS software provider and I'm working with, let's say a financial services company and they wanted data visualization, if I wanna put that visualized chart into a schedule, so it shows up on the digital signs around the workplace. Is that an HTML file or how do you get that up on a screen? Telmo Silva: If you want to embed our dashboards into third-party applications, into screens, we have quite a few customers that have screens around the office, we have a railroad train station system that actually publishes our dashboards on every single station and stops with the schedules and things like that, and their performance, so are they late, etc.  So you can definitely embed that, and it's just simply a URL. You put that inside an iFrame, inside your web page, and the iframe immediately refreshes if the data has been refreshed, so you don't have to do anything, you just have to open it up in a browser, maximize the screen and boom, your dashboard is live and will refresh automatically.  David: Aare there any kind of limitations on how real-time it is or is it just how you wanna set it and how it works at the other end, in terms of data generation?  Telmo Silva: Our schedules have the ability to go on a minute basis to your data sources and pull the data in, however you can use our API, because we too have an API, to push data in, and in that case, the push is up to you. If you wanna send it once per second, you can. These will not be full data loads. These have to be small packets, a few rows, a few hundred rows at a time, potentially.  But you can use our API to bring in real-time data, and again, the same concept, whether we pulled it or you pushed it, everything downstream gets refreshed and gets activated for you. David: I suspect that's a conversation that you and your sales engineers have at times with resellers and end users, “Sure we could do real-time, but for the application you're talking about, do you really need that, or is every minute or every five minutes fine?”  Telmo Silva: Absolutely, and this is why we stopped our schedule at one minute. Again, you have to be really in a high traffic, high volume situation, and to be able to make a decision in real-time, and that's ultimately the key, right? It really is up to you and there's the cost associated with you developing a push notification to other systems as well. So it really is up to the customers, but yeah, in some sectors there are times that some folks ask for real-time when in fact, their data doesn't change on a daily basis. Case in point, Facebook, they themselves only refresh their own metrics or expose their own metrics on a much larger time scale. So for us to do real-time with certain systems and certain data sources is just refreshing and using bandwidth for nothing.  David: Do you have to make statements and assurances around privacy of the data or that's not really your issue, whoever's collecting that data or you're gathering that data is the one that's gonna have to worry about that, you're just enabling the use of that data?  Telmo Silva: Even though obviously data privacy and respecting the customer's data is our number one thing, we do have a role to play. If we're talking in Europe, GDPR is a huge thing. Every country has their own protection laws and privacy protection, like the California Data Protection Act. Every country and state and province has their own or has started some type of laws and regulations.  Us being a European company, but with customers in North America, we have to be very careful. This is why we're almost the only ones that actually are able to start your data warehouse in any country that you wish in those eight regions that we've mentioned, and that's step number one, but we are a data processor for you. We don't know what your data is, but we are processing your data for you. It's our application, and we are responsible to make sure that there's no external access to it, that if there are court orders, we have to make sure we validate and check them with our customers and so forth.  Luckily that has never happened, but we don't know what your data is. So we are not able to be really responsible for it, but that's part of our terms of service. If you put data that you are not entitled to use or process if you put data that is not legal for you to own, that's the responsibility of our customers, but obviously, we would have a role to play in that in this GDPR system where we are responsible to at least point out or give it out if asked legally, obviously.  David: I assume you get a lot of questions around security as well. Telmo Silva: Oh, absolutely, and again, this is why we partner with Microsoft Azure. Our expertise is really making the software intelligent, and easy to use, that it processes fast, that we can process thousands and thousands of files and sources and dashboards a day, an hour really, and not really on the physical and digital security of these data warehouses and systems. And this is why we rely on Microsoft Azure severely. We have a strong SLA with them to protect our property and our customer's property, their data.  David: I know almost nothing about the technical side of what your company and others like it would do, but I assume that a lot of the heavy lifting in terms of security is on the Azure side and you take advantage of that and you let them worry about that, but, make sure that you're working according to their policies, right?  Telmo Silva: Absolutely, but it also takes our knowledge to encrypt the data and to make sure that their configuration is set up correctly. I think that is the positive and negative of cloud-based systems, like Google, Amazon and Microsoft. It's so easy these days to just start a server anywhere and start putting data into it. It's much harder to make sure that nobody else has access to it and to make sure that it's protected and so forth. And even within Microsoft, there are some checks and balances there as well. We can't say, just because it's Microsoft's or Amazon or Google that takes care of your data, we're pawning it off on them, and if something happens, let's go to court. That's not how it should be handled. There has to be some responsibility on the people using those systems, and how we code the application, and to make sure all the settings are set up correctly. So it is a team effort between the vendors and us, and also our customers to make sure that they're comfortable with the fact that we are ISO certified, SOC certified HIPAA compliant, et cetera. This is time and an investment on our part to make sure that they should not be just for the sake of having a stamp, on your website saying, “We are ISO certified” and that's it. It does take effort from both companies and all parties involved to make sure that the data is secure and private.  David: So Microsoft is a major business partner, but they're also a competitor, through Power BI? Telmo Silva: That is correct. Power BI, their visualization tool is a competitor to our data visualization module, not necessarily to the whole ClicData platform, and they do an excellent job at it as well.  David: But I assume your company has its share of competitors, right? Telmo Silva: I believe there's data visualization for every type of business in the world. Power BI, Tableau, ClickView. I don't wanna name more than three, but there are at least three hundred of them, and let's not even go beyond those, let's just talk about Excel, there's some amazing visualization in Excel and it has been around for years. So there's a lot of great experience, but again, these are tools and they are distinct separate tools, and if you have to load up Excel or Power BI or whatever every day to hit refresh, and then export it out and think about security and access, then that's the downside of these tools. They do a great job for that initial data investigation but are terrible for the ongoing maintenance of it.  So what we say is, whereas we may not be as advanced as some of those tools, potentially. If you're trying to do something very specific that only Power BI can do, maybe we cannot do it. The upside of using our tool is that you don't have to do anything else. The data is there as soon as it's refreshed, the dashboards know that the data is refreshed, it immediately sends emails out to the people that are on the list for receiving this dashboard, and they get it on their mobile app. They get an alert, whatever, right? It's all automated for you.  So if you want to spend less time wasting copying and pasting and using Excel and these tools, then, these are the types of platforms that you need to look for.  David: I assume the other thing is that you stay on top of it because APIs change and data sets change and everything else and if you just had it developed yourself internally or if you outsourced the development, a month later, the schemas and things could change and all of a sudden it doesn't work, right?  Telmo Silva: Absolutely. We see that with the big players obviously, Google, Instagram, Facebook, and others are constantly improving their APIs. Security keeps changing around the world. We're phasing out certain types of security, TLS 1, TLS 2, et cetera, and APIs need the security, they need to be compatible with it. So this is really where most of our customers get their benefits is to say, okay, ClicData is taking care of all that for you, and then make sure that the data keeps coming in, and flowing into your data warehouse.  David: So if I'm a digital signage content management systems software provider, or Perhaps an AV/IT systems integrator who has an ask from clients or wants to incorporate this into their service offers, what's involved? What are the first questions you have to ask them? Do you support this, do you support that, or are there any really real barriers?  Telmo Silva: We start by looking at their data sources, right? If we can't bring the data, if they're using a very specific format of a very specific system that we cannot gain access to, typically very old ones then we're upfront about it. We say that you're not gonna get this data in, and you're not gonna be able to report it. David: It's on a mainframe system or something? Telmo Silva: Mainframe, believe it or not, we can connect to it. It is important for us and believe it or not, there are still a lot of customers, especially in the retail sector that does mainframe, IBM series of servers, those things that we thought don't exist. They exist and they exist in quite a lot of companies. So we still support those. But sometimes it's just very cryptic or the format. I cannot give you an example off the top of my head but we have this, as I mentioned before, a very robust kind of API connecting connector that takes a lot of options, and most of the time we can configure it to fit. But yeah, if you're a provider of data that pretty much says: I'm not giving you access. I can only give you monthly reports or something like that. Yeah, you can import those reports monthly by hand. Is that something that you really wanna do, et cetera? So we discuss alternate solutions like that. But yeah, that would be the first step. The second step is what are their objectives? Are they looking for visualization and embedding these dashboards and putting them back to their customer in a self-service mode so they can monitor the success of their campaigns, their ads network, et cetera? Or is this internal use for analytics and so forth? So we discuss those items to make sure that ClicData is the right solution for them, and if all checks out, I think then the next step is just to get a trial account for 15 days and connect a couple of data sources, see what you can build. We have an in-app chat tool that allows them to ask questions as they go along during their trials. Ask your questions, ask how you can do things and get that first initial prototype, and that's a big advantage of being a SaaS product, there's no installation, you lose nothing, right? You don't have to install or return servers. You just get started, start connecting your data and start playing around with your data and start visualizing and prototyping within your team, get success quickly, get motivated quickly as well. That's a big part of it, and from there, you just start your subscription level. David: What level of skill do you need?  Telmo Silva: To do complex things, you definitely need some SQL sometimes, some function programming, as you do with Excel, we are all different experts in Excel. There are those of us that use Excel just to type in numbers and your basic drag and drop, and that's it. And then there's those that know to do Lookups and they know a few more functions and then there's those that do Macros in Excel, right? There are different skills, and with us, it's the same thing. It really depends on what you need to do and how much your data needs work. So we have our own kind of Excel-like language that they can use, very similar to SQL as well. They can do a lot of things with the data.  We needed to make ClicData very powerful, and very flexible to ensure that we will not be stumped by a specific need or a specific customer request. But at the surface, we also try to make it easy with a strong UI to write those hard-to-write functions behind the scenes through an interface that is a little bit easier to use. David: So at a minimum, you want somebody who has an interest or a knack for this sort of thing, as opposed to Margaret in Sales and Marketing saying, “Here, you do this!” and she gets the deer and the headlights look?  Telmo Silva: Absolutely. Now you can, if you have, and some customers of ours do this and they split the work of connecting and making the data available versus consuming the data, right?  You have your technical person, the person that knows the data very well to create these kinds of slices and catalogues of data and make them available to the rest of the team, and the team then goes in, either with our dashboard editor or report editor, and does their own dashboards and their own kind of visualizations or with other tools as well. So there are also those splitting of functions that sometimes are important to put in place into a company. David: ClicData is in Northwest France based in Lille, correct?  Telmo Silva: Yeah, we have three major offices. That is our head office, the engineering office in the north of France. We have one in Toronto, Canada, and we have one in Texas so we're all over the place a little bit. David: So Europeans are gonna engage through your European offices and Canadians and Americans can find a couple of offices on this side of the pond?  Telmo Silva: That's correct.  David: Where do they find you online? Telmo Silva: ClicData.com  David: It's important to say there's no “k” in the click. Somebody got to it before you could get the one with the “k”?  Telmo Silva: I believe so, or maybe at that point in time, we wanted to make it very even with four and four, Clic and Data, I'm not sure. David: Oh, they'll find it. Thank you very much for spending some time with me.  Telmo Silva: Thank you for having me.

The data analytics industry once relied almost exclusively on the brute-force power of Extract-Transform-Load technologies to move the data in place. Then came ELT, which enabled more context to be preserved, and also expedited matters nicely. Data Virtualization has also made a name for itself, and remains in force. But what of the modern data pipeline? Check out this episode of #DMRadio to learn more, as Host @eric_kavanagh interviews Industry Analyst Philip Russom, along with Tomas Kratky of MANTA and Sean Martin of Cambridge Analytics.

Full Description / Show Notes Guillermo talks about how he came to work at OCI and what it was like helping to pioneer Oracle's cloud product (1:40) Corey and Guillermo discuss the challenges and realities of multi-cloud (6:00) Corey asks about OCI's dedicated region approach (8:27) Guillermo discusses the problem of awareness (12:40) Corey and Guillermo talk cloud providers and cloud migration (14:40) Guillermo shares about how OCI's cost and customer service is unique among cloud providers (16:56) Corey and Guillermo talk about IoT services and 5G (23:58) About Guillermo RuizGuillermo Ruiz gets into trouble more often than he would like. During his career Guillermo has seen many horror stories while building data centers worldwide. In 2007 he dreamed with space-based internet and direct routing between satellites, but he could only reach “the Cloud”. And there he is, helping customer build their business in someone else servers since 2011.Beware of his sense of humor...If you ever see him in a tech event, run, he will get you in problems.Links: Twitter: https://twitter.com/IaaSgeek, https://twitter.com/OracleStartup LinkedIn: https://www.linkedin.com/in/gruizesteban/ TranscriptAnnouncer: Hello, and welcome to Screaming in the Cloud with your host, Chief Cloud Economist at The Duckbill Group, Corey Quinn. This weekly show features conversations with people doing interesting work in the world of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles for which Corey refuses to apologize. This is Screaming in the Cloud.Corey: Welcome to Screaming in the Cloud. I'm Corey Quinn. I've been meaning to get a number of folks on this show for a while and today is absolutely one of those episodes. I'm joined by Guillermo Ruiz who is the Director of OCI Developer Evangelism, slash the Director of Oracle for Startups. Guillermo, thank you for joining me, and is Oracle for Startups an oxymoron because it kind of feels like it in some weird way, in the fullness of time.Guillermo: [laugh]. Thanks, Corey. It's a pleasure being in your show.Corey: Well, thank you. I enjoy having you here. I've been trying to get you on for a while. I'm glad I finally wore you down.Guillermo: [laugh]. Thanks. As I said, well, startup, I think, is the future of the industry, so it's a fundamental piece of our building blocks for the next generation of services.Corey: I have to say that I know that you folks at Oracle Cloud have been a recurring sponsor of the show. Thank you for that, incidentally. This is not a promoted guest episode. I invited you on because I wanted to talk to you about these things, which means that I can say more or less whatever I damn well want. And my experience with Oracle Cloud has been one of constantly being surprised since I started using it a few years ago, long before I was even taking sponsorships for this show. It was, “Oh, Oracle has a cloud. This ought to be rich.”And I started kicking the tires on it and I came away consistently and repeatedly impressed by the technical qualities the platform has. The always-free tier has a model of cloud economics that great. I have a sizable VM running there and have for years and it's never charged me a dime. Your data egress fees aren't, you know, a 10th of what a lot of the other cloud providers are charging, also known as, you know, you're charging in the bounds of reality; good for that. And the platform continues to—although it is different from other cloud providers, in some respects, it continues to impress.Honestly, I keep saying one of the worst problems that has is the word Oracle at the front of it because Oracle has a 40-some-odd-year history of big enterprise systems, being stodgy, being difficult to work with, all the things you don't generally tend to think of in terms of cloud. It really is a head turn. How did that happen? And how did you get dragged into the mess?Guillermo: Well, this came, like, back in five, six years ago, when they started building this whole thing, they picked people that were used to build cloud services from different hyperscalers. They dropped them into a single box in Seattle. And it's like, “Guys, knowing what you know, how you would build the next generation cloud platform?” And the guys came up with OCI, which was a second generation. And when I got hired by Oracle, they showed me the first one, that classic.It was totally bullshit. It was like, “Guys, there's no key differentiator with what's there in the market.” I didn't even know Oracle had a cloud, and I've been in this space since late-2010. And I had to sign, like, a bunch of NDAs a lot of papers, and they show me what they were cooking in the oven, and oh my gosh, when I saw that SDN out of the box directly in the physical network, CPUs assign, it was [BLEEP] [unintelligible 00:03:45]. It was, like, bare metal. I saw that the future was there. And I think that they built the right solution, so I joined the company to help them leverage the cloud platform.Corey: The thing that continually surprises me is that, “Oh, we have a cloud.” It has a real, “Hello fellow kids,” energy. Yes, yeah, so does IBM; we've seen how that played out. But the more I use it, the more impressed I am. Early on in the serverless function days, you folks more or less acquired Iron.io, and you were streets ahead as far as a lot of the event-driven serverless function style of thing tended to go.And one of the challenges that I see in the story that's being told about Oracle Cloud is, the big enterprise customer wins. These are the typical global Fortune 2000s, who have been around for, you know—which is weird for those of us in San Francisco, but apparently, these companies have been around longer than 18 months and they've built for platforms that are not the latest model MacBook Pro running the current version of Chrome. What is that? What is that legacy piece of garbage? What does it do? It's like, “Oh, it does about $4 billion a quarter so maybe show some respect.”It's the idea of companies that are doing real-world things, and they absolutely have cloud power. Problems and needs that are being met by a variety of different companies. It's easy to look at that narrative and overlook the fact that you could come up with some ridiculous Twitter for Pets-style business idea and build it on top of Oracle Cloud and I would not, at this point, call that a poor decision. I'm not even sure how it got there, and I wish that story was being told a little bit better. Given that you are a developer evangelist focusing specifically on startups and run that org, how do you see it?Guillermo: Well, the thing here is, you mentioned, you know, about Oracle, many startup doesn't even know we have a cloud provider. So, many of the question comes is like, how we can help on your business. It's more on the experience, you know, what are the challenges, the gaps, and we go in and identify and try to use our cloud. And even though if I'm not able to fill that gap, that's why we have this partnership with Microsoft. It's the first time to cloud providers connect both clouds directly without no third party in between, router to router.It's like, let's leverage the best of these clouds together. I'm a truly believer of multi-cloud. Non-single cloud is perfect. We are evolving, we're getting better, we are adding services. I don't want to get to 500 services like other guys do. It's like, just have a set of things that really works and works really, really well.Corey: Until you have 40 distinct managed database services and 80 ways to run containers, are you're really a full cloud provider? I mean, there's always that question that, at some point, the database Java, the future is going to have to be disambiguating between all the different managed database services on a per workload basis, and that job sounds terrible. I can't let the multi-cloud advocacy pass unchallenged here because I'm often misunderstood on this, and if I don't say something, I will get emails, and nobody wants that. I think that the idea of building a workload with the idea that it can flow seamlessly between cloud providers is a ridiculous fantasy that basically no one achieves. The number of workloads that can do that are very small.That said, the idea of independent workloads living on different cloud providers as is the best fit for placement for those is not just a good idea, it is the—whether it's a good idea or not as irrelevant because that's the reality in which we all live now. That is the world we have to deal with.Guillermo: If you want distributed system, obviously you need to have multiple cloud providers in your strategy. How you federate things—if you go down to the Kubernetes side, how you federate multi-clusters and stuff, that's a challenge out there where people have. But you mentioned that having multiple apps and things, we have customers that they've been running Google Cloud, for example, and we build [unintelligible 00:07:40] that cloud service out there. And the thing is that when they run the network throughput and the performance test, they were like, “Damn, this is even better than what I have in my data center.” It's like, “Guys, because we are room by room.” It's here is Google, here it's Oracle; we land in the same data center, we can provide better connectivity that what you even have.So, that kind of perception is not well seen in some customers because they realize that they're two separate clouds, but the reality is that most of us have our infrastructure in the same providers.Corey: It's kind of interesting, just to look at the way that the industry is misunderstanding a lot of these things. When you folks came out with your cloud at customer initiatives—the one that jumps out to my mind is the dedicated region approach—a lot of people started making fun of that because, “What is this nonsense? You're saying that you can deploy a region of your cloud on site at the customer with all of the cloud services? That's ridiculous. You folks don't understand cloud.”My rejoinder to that is people saying that don't understand customers. You take a look at for example… AWS has their Outpost which is a rack or racks with a subset of services in them. And that, from their perspective, as best I can tell, solves the real problem that customers have, which is running virtual machines on-premises that do not somehow charge an hourly cost back to AWS—I digress—but it does bring a lot of those services closer to customers. You bring all of your services closer to customers and the fact that is a feasible thing is intensely appealing to a wide variety of customer types. Rather than waiting for you to build a region in a certain geographic area that conforms with some regulatory data requirement, “Well, cool, we can ship some racks. Does that work for you?” It really is a game-changer in a whole bunch of respects and I don't think that the industry is paying close enough attention to just how valuable that is.Guillermo: Indeed. I've been at least hearing since 2010 that next year is the boom; now everybody will move into the cloud. It has been 12 years and still 75% of customers doesn't have their critical workloads in the cloud. They have developer environments, some little production stuff, but the core business is still relying in the data center. If I come and say, “Hey, what if I build this behind your firewall?”And it's not just that you have the whole thing. I'm removing all your operational expenses. Now, you don't need to think about hardware refresh, upgrade staff, just focus on your business. I think when we came up with a dedicated region, it was awesome. It was one of the best thing I've seen their Outpost is a great solution, to be honest, but if you lose the one connectivity, the control plane is still in the cloud.In our site, you have the control plane inside your data center so you can still operate and manage your services, even if there is an outage on your one site. One of the common questions we find on that area is, like, “Damn, this is great, but we would like to have a smaller size of this dedicated region.” Well, stay tuned because maybe we come with smaller versions of our dedicated regions so you guys can go and deploy whatever you need there.Corey: It turns out that, in the fullness of time, I like this computer but I want it to be smaller is generally a need that gets met super well. One thing that I've looked into recently has been the evolution of companies, in the fullness of time—which this is what completely renders me a terrible analyst in any traditional sense; I think more than one or two quarters ahead, and I look at these things—the average tenure of a company in the S&P 500 index is 21 years or so. Which means that if we take a look at what's going on 20 years or so from now in the 2040s, roughly half—give or take—of the constituency of the S&P 500 may very well not have been founded yet. So, when someone goes out and founds a company tomorrow as an idea that they're kicking around, let's be clear, with a couple of very distinct exceptions, they're going to build it on Cloud. There's a lot of reasons to do that until you hit certain inflection points.So, this idea that, oh, we're going to rent a rack, and we're going to go build some nonsense, and yadda, yadda, yadda. It's just, it's a fantasy. So, the question that I see for a lot of companies is the longtail legacy where if I take that startup and found it tomorrow and drive it all the way toward being a multinational, at what point did they become a customer for whatever these companies are selling? A lot of the big E enterprise vendors don't have a story for that, which tells me long-term, they have problems. Looking increasingly at what Oracle Cloud is doing, I have to level with you, I viewed Oracle as being very much in that slow-eroding dinosaur perspective until I started using the platform in some depth. I am increasingly of the mind that there's a bright future. I'm just not sure that has sunk into the industry's level of awareness these days.Guillermo: Yeah, I can agree with you in that sense. Mainly, I think we need to work on that awareness side. Because for example, if I go back to the other products we have in the company, you know, like the database, what the database team has done—and I'm not a database guy—and it's like, “Guys, even being an infrastructure guy, customers doesn't care about infrastructure. They just want to run their service, that it doesn't fail, you don't have a disruption; let me evolve my business.” But even though they came with this converged database, I was really impressed that you can do everything in a single-engine rather than having multiple database implemented. Now, you can use the MongoDB APIs.It's like, this is the key of success. When you remove the learning curve and the frictions for people to use your services. I'm a [unintelligible 00:13:23] guy and I always say, “Guys, click, click, click. In three clicks, I should have my service up and running.” I think that the world is moving so fast and we have so much information today, that's just 24 hours a day that I have to grab the right information. I don't have time to go and start learning something from scratch and taking a course of six months because results needs to be done in the next few weeks.Corey: One thing that I think that really reinforces this is—so as I mentioned before, I have a free tier account with you folks, have for years, whenever I log into the thing, I'm presented with the default dashboard view, which recommends a bunch of quickstarts. And none of the quickstarts that you folks are recommending to me involve step one, migrate your legacy data center or mainframe into the cloud. It's all stuff like using analytics to predict things with AI services, it's about observability, it's about governance of deploy a landing zone as you build these things out. Here's how to do a low-code app using Apex—which is awesome, let's be clear here—and even then launching resources is all about things that you would tend to expect of launch database, create a stack, spin up some VMs, et cetera. And that's about as far as it goes toward a legacy way of thinking.It is very clear that there is a story here, but it seems that all the cloud providers these days are chasing the migration story. But I have to say that with a few notable exceptions, the way that those companies move to cloud, it always starts off by looking like an extension of their data center. Which is fine. In that phase, they are improving their data center environment at the expense of being particularly cloudy, but I don't think that is necessarily an adoption model that puts any of these platforms—Oracle Cloud included—in their best light.Guillermo: Yeah, well, people was laughing to us, when we released Layer 2 in the network in the cloud. They were like, “Guys, you're taking the legacy to the cloud. It's like, you're lifting the shit and putting the shit up there.” Is like, “Guys, there are customers that cannot refactor and do anything there. They need to still run Layer 2 there. Why not giving people options?”That's my question is, like, there's no right answers to the cloud. You just need to ensure that you have the right options for people that they can choose and build their strategy around that.Corey: This has been a global problem where so many of these services get built and launched from all of the vendors that it becomes very unclear as a customer, is this thing for me or not? And honestly, sometimes one of the best ways to figure that out is to all right, what does it cost because that, it turns out, is going to tell me an awful lot. When it comes to the price tag of millions of dollars a year, this is probably not for my tiny startup. Whereas when it comes to a, oh, it's in the always free tier or it winds up costing pennies per hour, okay, this is absolutely something I want to wind up exploring and seeing what happens. And it becomes a really polished experience across the board.I also will say this is your generation two cloud—Gen 2, not to be confused with Gentoo, the Linux distribution for people with way more time on their hands than they have sense—and what I find interesting about it is, unlike a lot of the—please don't take this the wrong way—late-comers to cloud compared to the last 15 years of experience of Amazon being out in front of everyone, you didn't just look at what other providers have done and implement the exact same models, the exact same approaches to things. You've clearly gone in your own direction and that's leading to some really interesting places.Guillermo: Yeah, I think that doing what others are doing, you just follow the chain, no? That will never position you as a top number one out there. Being number one so many years in the cloud space as other cloud providers, sometimes you lose the perception of how to treat and speak to customers you know? It's like, “I'm the number one. Who cares if this guy is coming with me or not?” I think that there's more on the empathy side on how we treat customers and how we try to work and solve.For example, in the startup team, we find a lot of people that hasn't have infrastructure teams. We put for free our architects that will give you your GitHub or your GitLab account and we'll build the Terraform modules and give that for you. It's like now you can reuse it, spin up, modify whatever you want. Trying to make life easier for people so they can adopt and leverage their business in the cloud side, you know?[midroll 00:14:45]Corey: There's so much that we folks get right. Honestly, one of the best things that recommends this is the always free tier does exactly what it says on the tin. Yeah, sure. I don't get to use every edge case service that you've built across the board, but I've also had this thing since 2019, and never had to pay a penny for any of it, whereas recently—as we're recording this, it was a week or two ago—that I saw someone wondering what happened to their AWS account because over the past week, suddenly they went from not using SageMaker to being charged $270,000 on SageMaker. And it's… yeah, that's not the kind of thing that is going to endear the platform to frickin' anyone.And I can't believe I'm saying this, but the thing says Oracle on the front of it and I'm recommending it because it doesn't wind up surprising you with a bill later. It feels like I've woken up in bizarro world. But it's great.Guillermo: Yep. I think that's one of the clever things we've done on that side. We've built a very robust platform, really cool services. But it's key on how people can start learning and testing the flavors of your cloud. But not only what you have in the fleet here, you have also the Ampere instances.We're moving into a more sustainable world, and I think that having, like, the ARM architectures in the cloud and providing that on the free space of people can just go and develop on top, I think that was one of the great things we've done in the last year-and-a-half, something like that. Definitely a full fan of a free tier.Corey: You also, working over in the Developer Evangelist slash advocacy side of the world—devrelopers, as I tend to call it much to the irritation of basically everyone who works in developer relations—one of the things that I think is a challenge for you is that when I wind up trying to do something ridiculous—I don't know maybe it's a URL shortener; maybe it is build a small app that does something that's fairly generic—with a lot of the other platforms. There's a universe of blog posts out there, “Here's how I did it on this platform,” and then it's more or less you go to GitHub—or gif-UB, and I have mispronounced that too—and click the button and I wind up getting a deploy, whereas in things that are rapidly emerging with the Oracle Cloud space, it feels like, on some level, I wind up getting to be a bit of a trailblazer and figure some of these things out myself. That is diminishing. I'm starting to see more and more content around this stuff. I have to assume that is at least partially due to your organization's work.Guillermo: Oh, yeah, but things have changed. For example, we used to have our GitHub repository just as a software release, and we push to have that as a content management, you know, it's like, I always say that give—let people steal the code. You just put the example that will come with other ideas, other extensions, plug-in connectors, but you need to have something where you can start. So, we created this DevRel Quickstart that now is managed by the new DevRel organization where we try to put those examples. So, you just can go and put it.I've been working with the community on building, like, a content aggregator of how people is using our technology. We used to have ocigeek.com, that was a website with more than 1000 blog and, like, 500 visits a day looking after what other people were doing, but unfortunately, we had to, because of… the amount of X reasons we have to pull it off.But we want to come with something like that. I think that information should be available. I don't want people to think when it comes to my cloud is like, “Oh, how you use this product?” It's like no, guys how I can build with Angular, React the content management system? You will do it in my cloud because that example I'm doing, but I want you to learn the basics and the context of running Python and doing other things there rather than go into oh, no, this is something specific to me. No, no, that will never work.Corey: That was the big problem I found with doing a lot of the serverless stuff in years past where my first Lambda application took me two weeks to build because I'm terrible at programming. And now it takes me ten minutes to build because I'm terrible at programming and don't know what tests are. But the problem I ran into for that first one was, what is the integration format? What is the event structure? How do I wind up accessing that?What is the thing that I'm integrating with expecting because, “Mmm, that's not it; try again,” is a terrible error message. And so, much of it felt like it was the undifferentiated gluing things together. The only way to make that stuff work is good documentation and numerous examples that come at the problem from a bunch of different ways. And increasingly, Oracle's documentation is great.Guillermo: Yeah, well, in my view, for example, you have the Three-Tier Oracle. We should have a catalog of 100 things that you can do in the free tier, even though when I propose some of the articles, I was even talking about VMware, and people was like, “[unintelligible 00:22:34], you cannot deploy VMware.” It's like, “Yeah, but I can connect my [crosstalk 00:22:39]—”Corey: Well, not with that attitude.Guillermo: Yeah. And I was like, “Yeah, but I can connect to the cloud and just use it as a backup place where I can put my image and my stuff. Now, you're connecting to things: VMware with free tier.” Stuff like that. There are multiple things that you can do.And just having three blocks is things that you can do in the free tier, then having developer architectures. Show me how you can deploy an architecture directly from the command line, how I can run my DevOps service without going to the console, just purely using SDKs and stuff like that. And give me the option of how people is working and expanding that content and things there. If you put those three blocks together, I think you're done on how people can adopt and leverage your cloud. It's like, I want to learn; I don't want to know the basics of I don't know, it's—I'm not a database guy, so I don't understand those things and I don't want to go into details.I just they just need a database to store my profiles and my stuff so I can pick that and do computer vision. How I can pick and say, “Hey, I'm speaking with Corey Quinn and I have a drone flying here, he recommends your face and give me your background from all the different profiles.” That's the kind of solutions I want to build. But I don't want to be an expert on those areas.Corey: Because with all the pictures of me with my mouth open, you wouldn't be able to under—it would make no sense of me until I make that pose. There's method to—Guillermo: [laugh].Corey: —my insane madness over here.Guillermo: [laugh] [unintelligible 00:23:58].Corey: Yeah. But yeah, there's a lot of value as you move up the stack on these things. There's also something to be said, as well, for a direction that you folks have been moving in recently, that I—let me be fair here—I think it's clown shoes because I tend to think in terms of software because I have more or less the hardware destruction bunny level of aura when it comes to being near expensive things. And I look around the world and I don't have a whole lot of problems that I can legally solve with an army of robots.But there are customers who very much do. And that's why we see sort of the twin linking of things like IoT services and 5G, which when I first started seeing cloud providers talking about this, I thought was Looney Tunes. And you folks are getting into it too, so, “Oh, great. The hype wound up affecting you too.” And the thing that changed my mind was not anything cloud providers have to say—because let's be clear, everyone has an agenda they're trying to push for—but who doesn't have an agenda is the customers talking about these things and the neat things that they're able to achieve with it, at which point I stopped making fun, I shut up and listen in the hopes that I might learn something. How have you seen that whole 5G slash IoT slash internet of Nonsense space evolving?Guillermo: That's the future. That's what we're going to see in the next five years. I run some innovation sessions with a lot of customers and one of the main components I speak about is this area. With 5G, the number of IoT devices will exponentially grow. That means that you're going to have more data points, more data volume out there.How can you provide the real value, how you can classify, index, and provide the right information in just 24 hours, that's what people is looking. Things needs to be instant. If you say to the kids today, they cannot watch a football match, 90 minutes. If you don't get the answer in ten, they move to the next thing. That's how this society is moving [unintelligible 00:25:50].Having all these solutions from a data perspective, and I think that Oracle has a great advantage in that space because we've been doing that for 43 years, right? It's like, how we do the abstraction? How I can pick all that information and provide added value? We build the robot as a service. I can configure it from my browser, any robot anywhere in the world.And I can do it in Python, Java. I can [unintelligible 00:26:14] applications. Two weeks ago, we were testing on connecting IoT devices and flashing the firmware. And it was working. And this is something that we didn't do it alone. We did it with a startup.The guys came and had a sandbox already there, is like, “let's enable this on [unintelligible 00:26:28]. Let's start working together.” Now, I can go to my customers and provide them a solution that is like, hey, let's connect Boston Dynamics, or [unintelligible 00:26:37] Robotics. Let's start doing those things and take the benefits of using Oracle's AI and ML services. Pick that, let's do computer vision, natural language processing.Now, you're connecting what I say, an end-to-end solution that provides real value for customers. Connected cars, we turn our car into a wallet. I can go and pay on the petrol station without leaving my car. If I'm taking the kids to takeaway, I can just pay these kind of things is like, “Whoa, this is really cool.” But what if I [laugh] get that information for your insurance company.Next year, Corey, you will pay double because you're a crazy driver. And we know how you drive in the car because we have all that information in place. That's how the things will roll out in the next five to ten years. And [unintelligible 00:27:24] healthcare. We build something for emergencies that if you have a car crash, they have the guys that go and attend can have your blood type and some information about your car, where to cut the chassis and stuff when you get prisoner inside.And I got people saying, “Oh gee, GDPR because we are in Europe.” It's like, “Guys, if I'm going to die, I don't care if they have my information.” That's the point where people really need to balance the whole thing, right? Obviously, we protect the information and the whole thing, but in those situations is like hey, there's so many things we can do. There are countless opportunities out there.Corey: The way that I square that circle personally has always been it's about informed consent, when if people are given a choice, then an awful lot of those objections that people have seemed to melt away. Provided, of course, that is an actual choice and it's not one of those, “Well, you can either choose to”—quote-unquote—“Choose to do this, or you can pay $9,000 a month extra.” Which is, that's not really a choice. But as long as there's a reasonable way to get informed consent, I think that people don't particularly mind, I think it's when they wind up feeling that they have been spied upon without their knowledge, that's when everything tends to blow up. It turns out, if you tell people in advance what you're going to do with their information, they're a lot less upset. And I don't mean burying it deep and the terms and conditions.Guillermo: And that's a good example. We run a demo with one of our customers showing them how dangerous the public information you have out there. You usually sign and click and give rights to everybody. We found in Stack Overflow, there was a user that you just have the username there, nothing else. And we build a platform with six terabytes of information grabbing from Stack Overflow, LinkedIn, Twitter, and many other social media channels, and we show how we identify that this guy was living in Bangalore in India and was working for a specific company out there.So, people was like, “Damn, just having that name, you end up knowing that?” It's like there's so much information out there of value. And we've seen other companies doing that illegally in other places, you know, Cambridge Analytics and things like that. But that's the risk of giving your information for free out there.Corey: It's always a matter of trade-offs. There is no one-size-fits-all solution and honestly, if there were it feels like we wouldn't have cloud providers; we would just have the turnkey solution that gives the same thing that everyone needs and calls it good. I dream of such a day, but it turns out that customers are different, people are different, and there's no escaping that.Guillermo: [laugh]. Well, you mentioned dreamer; I dream direct routing between satellites, and look where I am; I'm just in the cloud, one step lower. [laugh].Corey: You know, bit by bit, we're going to get there one way or another, for an altitude perspective. I really want to thank you for taking so much time to speak with me today. If people want to learn more, where's the right place to find you?Guillermo: Well, I have the @IaaSgeek Twitter account, and you can find me on LinkedIn gruizesteban there. Just people wants to talk about anything there, I'm open to any kind of conversation. Just feel free to reach out. And it was a pleasure finally meeting you, in person. Not—well in person; through a camera, at least being in the show with you.Corey: Other than on the other side of a Twitter feed. No, I hear you.Guillermo: [laugh].Corey: We will, of course, put links to all of that in the [show notes 00:30:43]. Thank you so much for your time. I really do appreciate it.Guillermo: Thanks very much. So, you soon.Corey: Guillermo Ruiz, Director of OCI Developer Evangelism. I'm Cloud Economist Corey Quinn, and this is Screaming in the Cloud. If you've enjoyed this podcast, please leave a five-star review on your podcast platform of choice, whereas if you've hated this podcast, please leave a five-star review on your podcast platform of choice along with an insulting comment, to which I will respond with a surprise $270,000 bill.Corey: If your AWS bill keeps rising and your blood pressure is doing the same, then you need The Duckbill Group. We help companies fix their AWS bill by making it smaller and less horrifying. The Duckbill Group works for you, not AWS. We tailor recommendations to your business and we get to the point. Visit duckbillgroup.com to get started.Announcer: This has been a HumblePod production. Stay humble.

Welcome to the latest Unmade podcast. Today's edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.In today's chapter, I examine the period when the negative impact on democracy of social media platforms becomes impossible to ignore. The Cambridge Analytics scandal demonstrates Facebook's carelessness with user data, while Brexit and the election of Donald Trump prove to be propelled by disinformation shared on the platform.Within the media industry, Facebook's encouragement of publishers to pivot to on-platform video proves to be based on untrue metrics, while the questionable credibility of influencers is brought into focus.Then comes a new low. A mob - driven on by Donald Trump on Twitter, QAnon conspiracy theorists, and a partisan Fox News, launches a coup attempt in Washington, trying to overturn the result of the US election.If you enjoy hearing the podcast, please do give it a five star rating on whichever podcasting app you use. That helps other people find it, and gives me some much needed validation.Audio production on Media Unmade comes courtesy of Abe's Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.As ever, I welcome your thoughts to letters@unmade.media.Toodlepip…Tim BurrowesUnmade This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

La denuncia di YouTube sui rischi di censura legati alla legge italiana sul copyright; l'iniziativa di Microsoft che spinge per l'abbandono delle password; le ingerenze del governo USA nei dati degli utenti; la minaccia delle “truffe romantiche” e il ritorno di Anonymous. Infine, l'approfondimento sul celebre caso Cambridge Analytics con Giovanni Ziccardi

La denuncia di YouTube sui rischi di censura legati alla legge italiana sul copyright; l'iniziativa di Microsoft che spinge per l'abbandono delle password; le ingerenze del governo USA nei dati degli utenti; la minaccia delle “truffe romantiche” e il ritorno di Anonymous. Infine, l'approfondimento sul celebre caso Cambridge Analytics con Giovanni Ziccardi

Vi diskuterer Reddit mot Robinhood, reder-arving mot Cambridge Analytics, NRK mot PFU og Estonia-dokumentaristene mot den svenske stat. Peder prøver å bruke David mot Goliat-metaforen, med vekslende hell

El podcast que te contará todo lo que puedes ver, escuchar, aprender, hacer y leer! (Sin Spoilers)       Miguel De La Torre, Miguel Alejandro, Adrian Murra y Fernando Veloz platican sobre el miedo en la cultura popular.Hablaremos de: Prison Break, Ricardo Arjona, Creo en Tiii, Cambridge Analytics, Animales Nocturnos, Making a Murderer, Fight or Flight, Interstellar, The Discovery, 21 Gramos, Lost, Ready or Not, Leftover, Lovecraft Country, Get Out, It, Eso. La nota curiosa: ¿Mozart puede reducir la Epilepsia?Recomendaciones: Relatos Salvajes, The Big Short, Paola Antonini, The Devil All The Time. #Mexico #QueVer #Netflix #AmazonPrime #Youtube #Ghandi #QueVer #Spotify #appletvSupport the show (https://www.patreon.com/todoquever)

Fluyendo Entre Panas te explica como una compañía engaña a la muerte. Servicios de una compañía que te congela después de muerto para que en un futuro ver si te pueden revivir || Se acerca meteorito a la tierra en el 2022 || Cambridge Analytics en Netflix || Microsoft decide cerrar todas las tiendas a nivel mundial || Una pagina de internet reemplazaría a un vendedor físico || Encuentra más información entretenida como esta en nuestro link: https://linktr.ee/Fluyendoentrepanas

Rasmus Arendt Nielsen stiftede i 2016 Brandheroes sammen Thomas Bro. De to ildsjæle har gennem tiden haft mange sjove idéer, som Rasmus fortæller om her. Indlægget Brandheroes – Pivoterede ovenpå Cambridge Analytics skandalen blev først udgivet på Iværksætterhistorier.

We talk about major threats to security, mainly focussed on future threats and the reaction from security services. Some keywords are: Nuclear proliferation, robotic warfare, technology regulation, surveillance state, bioterrorism, and omniviolence. Subscribe Pocket Casts Spotify Stitcher Apple Podcasts Overcast Google Podcasts PlayerFM YouTube Show Notes Section I Future of Security Introduction: Emotional Reach, Classifying the Population, Keeping the Legitimacy 00:02:16 Crimes that really matter: How do security forces select the crimes they battle against, which ones are ignored. 00:02:33 Limitations of Crimefighting: War on drugs is ongoing, street robberies, etc. 00:03:30 State is focussing on crimes that risk itself, and on high public image. 00:04:30 Public percerption is high when public can identify and empathize with the victim (child abuse, burglary). 00:05:45 Germany: First case of predictive policing was burglary. 00:07:40 The victim matters / vulnerability: People do react less with assault of a 20-30 year old man, than with the elderly, women, or children. 00:09:13 Child porn is the universal crime where everybody gets behind the police, …and that is used for higher surveillance. Child pornography is the abdomination of the 21st century. 00:10:15 A lot of murder, a lot of kidnapping, a lot of burglaries etc, undermindes the belief in the state. Other crimes do not affect the trust so much, i.e. insurance fraud. Nobody’s sorry about big corporations being scammed. Systemic Risk Categories: Crimes That Matter First Example 00:11:34 First Example: Proliferation. Atomic weapon possession divide Good states from Bad States. 00:12:05 BND (Bundesnachrichtendienst) and Proliferation. 00:12:30 Enemy States cooperated at the fall of Soviet Block and UdSSR, because of Proliferation. 00:15:20 Blind field of Proliferation: Smuggling of Nuclear Material, Technology, Warheads. Sensor Networks to detect nuclear material (isotope scanners). 00:17:40 Rumors: Unofficial and missing warhead counts (former Soviet, US, Plane incidents over Mediterrean Sea). 00:20:04 Rumors: Cold War Soviet Union Sleeper Agents with Suitcase Bombs (not all recovered). 00:22:00 Small States profit from deterrent threat of Warheads, less likely to actually use them (cannot be retrieved). 00:22:50 Terrorist Organizations and Warheads: rely on secure territory (hollowed out state): Iran, Afghanistan, Mexico. 00:24:07 Example: Afghanistan tolerating Al-Qaeda and 9/11. 00:25:15 Just having the device doesn’t mean you’re able to trigger it: where is it from, maintenance, deploy (actors who follow through, reliable remote triggers), maybe a lot of the old warheads are not usable (physical trigger method is lost). Second Example 00:30:35 Second Example: Transnational Organized Crime (Narco Cartels, MS-13, Triads, etc). 00:32:00 Safe Havens (no-go-areas) by MS-13 and Al-Qaeda: low level of immunity and souvereignity. 00:35:35 Narco-Terrorism: Cooperations between terrorist organizations and pure criminal organizations. 00:36:50 Iran-Contra (Freedom Fighter VS Terrorist). 00:37:47 A scared population is more likely to use drugs. 00:38:25 Big criminal organizations undermine the state institutions: corruption, blackmail, threats. 00:39:35 Loyalty and Trust within Institutions is undermined, and thus the political head becomes just an illusion of power (Mexico, Miami in the 80s, etc). Third Example 00:37:47 Third Example: Bioterrorism. 00:43:12 CRISPR sequencing, “build your own smallpox”. 00:44:00 Non-state actors: Aum Shinrikyo (Aleph) and Tokyo Subway Attacks (Sarin Gas). 00:46:19 2001 Anthrax Attacks in the US. 00:47:16 Rumor: Wuhan might be a targeted virus attack, but it’s hard and too early to tell. 00:48:14 For states: bioweapons would also attack own citizens, unlimited transmission, contagion risks high (better: easy to contain, infectious chain are short and unstable). 00:49:30 Terrorists: cannot attach threats or demands, since viruses are non-attributable. Exceptions: doomsday sects, radical environmentalists. Wrap-Up Section I 00:50:47 Wrap-Up first Part: Crimes That Matter. All are technology supported crimes. 00:51:33 Transnational organized crime is a late development (cheap travels, cheap organization and management technologies, cheap communication), also a part of globalization. 00:52:49 Technological developments are supporting two classes of criminals: random criminals, child pornography. 00:53:05 Random Criminal: uses technology to amplyfy his effect. 00:53:25 Child Pornography: digital cameras and internet made it really problematic, because it became cheap and easy (all you need is a mobile phone). Section II Dystopian Side Cybercrime, Robotic Warfare, Omniviolence 00:56:38 Skimming: copying credit cards, via cheap tech from the darknet and Aliexpress. 00:58:35 Issue of non-attribution in Cybercrime: you don’t have to be very smart, you randomly target victims, plus degree of seperation (=every idiot can become a phisher). 00:59:34 High IQ cyber-criminals plus tech: bigger and much more efficient organizations are possible (Paul LeRoux). 01:01:10 Strategic thinking criminals: do no make random mistakes, access to cheap and easy components (Shenzhen), low morals, power-hungry individuals. 01:03:00 Omniviolence: Killer to killed persons ratio increases, systemic risks to countries, maybe entire planet (Example: nuclear and bio weapons). 01:04:22 Robotic warfare: Drones plus biometrics. 01:06:00 The State and Omniviolence: Intelligence services already working on it. Threat becomes increasingly realistic, while not being trivial to deal with, or understand. Thing that is most likely to shape the future. 01:07:19 Realistic scenario by now: Quadrocopter drones, single shot explosive inside, plus facial recognition (ESP32 development kit). 01:08:55 Ground based autonomous vehicles is in the future of next generation: DJi RoboMaster-s1, educational toy for children, available today. Already has face and object recognition, autonomy features. 01:10:21 Next 5-10 years: First autonomous robot school killing is realistic. 01:10:38 There happen to be people out there, who are relatively smart, and there happens to be a huge technological toolbox to select from. Given it enough intelligence, and enough energy, drive, and goals, you can be really dangerous these days. 01:11:10 Book: “Gefährliche Menschen (Dangerous Humans)” near-future dystopian world where the whole system is focussed on preventing omniviolence. 01:12:47 State tries to counteract omniviolence and others by regulating technology. Drugs and Butterflies 01:13:07 How can you control potentially dangerous people? 01:13:50 The tech industry and self-medicating with legal and illegal drugs, and an unrealistic dream. 01:15:38 Advertisement of drugs as “rebellious”. Drugs being marketed as rebellion,… (they) don’t help you to become an actual rebel, and actually being effective. 01:16:24 Academia: The clever people trap, researching butterflies (you are being seen and heard, aurelians and lepidopterists, and your work matters). Preventive detention 01:17:47 Preventive detention. “If I lock this person up, I can prevent crime in the future.” 01:19:05 Psychiatric detention, used to silence people and put them away (Gustl Mollath). 01:20:40 New preventive detention laws: limiting personal liberty to prevent crimes? Social and economic consequences. Surveillance, Cryptography, and Regulations 01:21:50 Surveillance is everywhere. 01:22:33 Growth of surveillance: Commercial interest, collecting data, nudging. 01:22:50 Using surveillance data for AI training, run through neural networks (health: predict illnesses), can also be used to predict behavior. 01:24:05 Nation-States surveil the shit out of everything to increase their security status (international trend). 01:24:17 New proposals for regulation, or ban, of face-recognition (EU, some US states). 01:25:00 Limitations of face-recognition: black people with dark skin. AI training sets are mostly light-skinned. 01:26:25 Why states might be open to proposals: Accusations of racial bias, easy thing to give up (it’s commercialized already, see ClearView AI). 01:27:17 Face Recognition Apps (Russia: FindFace App), Face Recognition Spiders (原谅宝官方 yuanliang bao guanfang, https://pornstarbyface.com/, https://deepmindy.com/) 01:28:13 Navigate the tech landscape through regulations: example drone sector. 01:31:00 Regulating cryptography: access to good cryptography for average joe is hard. 01:31:22 Even for relatively smart and motivated people, … implementing cryptographic systems by people who are not specialized in that, usually goes wrong. It’s really hard to build secure cryptographic software, even with libraries out there, etc. 01:33:20 Regulations of sales controls: example chemicals, pharmarcies. 01:34:00 State will increase security in the future by regulating technology (regulating both components and knowledge). 01:34:50 Dystopian Vision, “black ball events”: Omniviolence will be prevented by total surveillance combined with AI. (Bostrom: Vulnerable World Paper) 01:36:04 Anomaly detection: preventing anyone from building potentially threatening tech, without actually understanding or knowing what this tech is. 01:36:59 Securocrat’s decisions are based on body-count and not on life quality. 01:37:20 Some cattle farmer talk: Consume, pay taxes, and put your VR goggles on. 01:40:10 Preventing people who are too intelligent, too creative, from getting anywhere in life. 01:41:00 Cambridge Analytics for the Masses, Psychography: limit access, social scoring systems (today mostly reactive). 01:42:20 Predictive Technologies: sentencing rules in US. 01:43:20 Creativity problem: detect outliers, categorize in good or bad, adjust access to technology. (Ender’s Game pilots) 01:44:44 Already using licensing by personality: bank accounts, gun licenses. Where does the reliability score come from? Future might be more automated. 01:46:50 Future: Same thing, but advanced by modern technology. 01:47:08 Reactive scores, predicitive regulation: lawyers, MDs, pilot and weapon licenses. If you have a lot of points, they won’t give you the license. 01:47:32 e-Government: maybe no human judgement in the future needed. 01:49:00 Looking at the Chinese petri dish: since Wuhan epidemic, deploying surveillance is cranked up. 01:50:37 Data Analysis, Laboratory for Surveillance: Locking down neighborhoods, limit travel within city, using drones, using CCTV cameras to check masks and temperature, booking details, location tracking, etc. 01:55:00 Wuhan as a dystopian prison: at least as frightening as the pandemic. 01:56:03 Control ratio: the amount of people you need to control a huge population is going down. 01:56:20 Conflict Turkey-Syria, Idlib region: areal control by grenade launchers, automatically engaged. 01:58:48 South Korea Border Patrol Bots: automated targeting (Sentry SGR-A1, Hankook Mirae Method-2?) 01:59:33 UAV Drones: autonomous suicide drones, waiting for target or flying into target. 02:00:09 Germany declared AI a “critical defense technology” = weapon technology for killing people. Section III Less Dystopian Side 02:01:44 Donation Report 02:04:25 Forum/ BBS: Async.pre Frank and Smuggler answering your questions! 02:05:49 Question Section 02:05:57 Forum: How would the average aspiring second-realmer get their nym used in legal documents or at their work place? Is that a realistic goal? 02:14:00 Forum: I’d really like to see you guys cover the art of clandestine purchasing. For example, do 3D printers have hidden tracking codes like paper printers? Discussing details on aquiring something like this with a pre-paid credit card and how to ship it to a non-attributate address would be cool. 02:15:35 Forum: One Issue that I always find very hard is receiving shipments by mail. Not necessarily very illegal items, but maybe items you just don’t want to receive at an attributable adress and that are larger than what fits in a standard letterbox. How to receive things in another name and where with the least amount of trouble and risk? 02:20:25 Forum: How to beat facial recognition during drop-operations and otherwise? What methods are effective? How often worn outside the TAZ? 02:23:25 Twitter: How to go into darknet? Virtual box and TOR? Which OS? 02:25:27 Twitter: In terms of cyber-warfare, which state (or state proxy) has the most tactical technical capacity for attacks and defense? 02:33:55 Thoughts on accelerationism? 02:37:14 Mail: I find howtovanish.com very helpful, even though it is outdated and US-centric. Are there more current and EU-centric versions of the topic, how can I make my life as anonymous as possible? Minimum Wage Report 02:45:58 Minimum Wage Report Reading Recommendations “The Future of Violence” by Benjamin Wittes & Gabriella Blum. ISBN 978-0-465-05670-5 Vulnerable World Hypothesis Slaughterbots Superintelligence and the Future of Governance: On Prioritizing the Control Problem at the End of History DJI Robomaster S1 Gefaehrliche Menschen The Gustl Mollath Case Project about facial recognition + porn + social media: done in May 2019 by 将记忆深埋 interview, partially translated article in Chinese Ender’s Game Discuss We’re on bbs.anarplex.net with our own board to discuss! Hosts Smuggler (Twitter) Frank Braun (Twitter) Contact Email: bitstream@taz0.org PGP fingerprint: 1C4A EFDB 8783 6614 C54D E230 2500 7933 D85F 2119 (key) Snail mail Bitstream Scanbox #06965 Ehrenbergstr. 16a 10245 Berlin Germany Please send us feedback letters, postcards, and interesting books. You can also send us your dirty fiat by cash in the mail! We take all currencies. Support Please support Cypherpunk Bitstream by donating to: Bitcoin: 38mzCtXHjgq6RusYQsFy2TQiLvLK7vN5JF Bitcoin Cash: qrpwhtsag0u4rnuam9a5vwmqnly96znas5f5txjc35 Decred: Dsi9j7SdwZrHtCfUmxTNgpVGx2YAboZc7ve Monero: 87UPx5sBS6g6wTvyRqqSMfFM6DzfHCPtFE25VC62vfohZVv4RRNcwif1XAPWTF27U1BKZEsrEXzDr6bMnGoTcThATvamE73 Zcash: t1ewcXqQ9Uog5gMYjeeV46WiWB5j2SwD9Sv

Neste episódio, o TJ Diário conta sobre a multa que o facebook pagou pela caso da Cambridge Analytic e mudanças de política no twitter. No serviço da Estácio contamos sobre o atendimento individual gratuito que o curso de psicologia oferece para os alunos do campus Tom Jobim. Com apresentação da aluna do curso de Jornalismo da Estácio Tom Jobim, Gabriella Gonçalves..

How do we design technology that is both smart for business and good for people? This conversation asks questions about our approach for voice and AI, oncoming voice tech issues such as deep fakes, and privacy issues such as data mining by Facebook and other tech companies. Author and keynote speaker Kate O'Neill is known around the world as The Tech Humanist. Hear her great approach to keeping technology human and what it will take for emerging technology to be successful from a business standpoint.Timestamps:03:15 How do we approach voice design from a human centric way that is also good for business?04:30 Weather skill example - take context about what someone using the skill needs, like an umbrella05:20 Business might build voice tech or other tech in order to check a box but it’s better to build for the person on the other end06:00 Don’t ask “What’s our AI strategy?” - steak back and say “What are we trying to accomplish as a business? 07:00 Who are we building for and how can we serve their needs?”06:20 Create alignment and relevance between the business and people outside it07:10 Avoid unintended consequences of technology as it becomes capable of such scale07:35 Google Translatotron and deep fakes: Translatotron translates spoken word into another language while retaining the VOICE of the original speaker. Read more: https://bigthink.com/surprising-science/translatotron.08:40 Google would now have your voice - what will they do with it? Voice synthesis and deep fakes - the terrifying possibilities (overall: cool but scary)How we should approach technology such as the Babelfish (Hitchhiker’s Guide) - simultaneous translation that does not lose integrity originating from the sound of your voice. But one step further: there is sampling of your voice that is sufficient for ML (machine learning) and AI to synthesize your voice.09:30 Companies must govern themselves (e.g. Google)09:50 Government has a responsibility to regulate privacy and data models10:40 Kate doesn’t have smart speakers in her home because we don’t have a precedent for protecting user data, she says11:20 Facebook Ten Year Challenge (Kate’s tweet went viral in January 2019 over the ten year old photo trend next to current photos of themselves) - she pointed out that this data could be training facial recognition algorithms on predicting aging13:20 We have seen memes and games that ask you to provide structured information turn out to be data mining (e.g. Cambridge Analytics) - we have good reason to be cautious14:40 "Everything we do online is a genuine representation of who we are as people, so that data really should be treated with the utmost respect and protection. Unfortunately, it isn't always." - Kate15:00 Do we need government to regulate tech?16:10 “Ask forgiveness, not permission” is clearly the case with Facebook so why are users so forgiving?20:00 What does a future social network look like where there are fewer privacy and data mining and algorithm concerns?Extra info:Deep fake (a portmanteau of "deep learning" and "fake") is a technique for human image synthesis based on artificial intelligence. It is used to combine and superimpose existing images and videos onto source images or videos using a machine learning technique known as generative adversarial network.Deep fakes and voice emulation: idea of voice skins and impersonation for fraud:https://qz.com/1699819/a-new-kind-of-cybercrime-uses-ai-and-your-voice-against-you/"In March, fraudsters used AI-based software to impersonate a chief executive from the German parent company of an unnamed UK-based energy firm, tricking his underling, the energy CEO, into making an allegedly urgent large monetary transfer by calling him on the phone. The CEO made the requested transfer to a Hungarian supplier and was contacted again with assurances that the transfer was being reimbursed immediately. That too seemed believable."Subscribe to this podcast and listen free anywhere: beetlemoment.com/podcast See acast.com/privacy for privacy and opt-out information.

“There's nothing better for self-reflection than just brutal honesty, right? I call it radical transparency. Just being totally honest about exactly what happened and making yourself live through that. Every time you have to say it, you re-punish yourself for the decisions you didn't make back then.”— Brittany Kaiser- - - - -In March 2018, The Guardian broke the news of one of the most massive data breaches of all time. Cambridge Analytica was harvesting the data from as many as 87 million Facebook profiles.This data was used to profile audiences and then to target individuals who were deemed possible to influence. Cambridge Analytics unleashed an unprecedented campaign of information warfare during such political campaigns as Brexit and the US 2016 elections, which were considered by many to be surprising results.Once the news broke of the Cambridge Analytica scandal, Brittany Kaiser, the former director of business development, turned whistleblower handing over her hard drive and over 100,000 documents as evidence.In this interview, we discuss how she came to work at Cambridge Analytica, the Brexit and Trump campaigns and whether she is a whistleblower.- - - - -Show notes and transcription:https://www.defiance.news/podcast/facebook-cambridge-analytica-whistleblower-brittany-kaiser- - - - -Timestamps:- 00:01:42 - Intro- 00:02:03 - Brittany’s Background- 00:07:47 - The Barack Obama campaign- 00:10:40 - Voter suppression in Trinidad- 00:14:49 - Brittany’s work in human rights- 00:18:09 - Brittany introduced to Cambridge Analytica- 00:24:24 - Brexit- 00:31:15 - Trump campaign- 00:35:16 - Fallout from the Trump campaign- 00:41:05 - Deciding to blow the whistle on Cambridge Analytica- 00:53:51 - Changing the course of history- 00:59:05 - Trump impeachment case- 01:02:16 - Hiding out in Thailand- 01:07:16 - The Great Hack- 01:10:12 - Brittany’s book Targeted- 01:11:10 - Self-reflection- 01:13:48 - What needs to change?- 01:22:20 - Brittany’s sister Natalie- - - - -The success of Defiance will be largely down to the support of you, the listener. Below are a number of ways you can help:- Subscribe to the show on your favourite app so you never miss an episode:iTunesSpotifyDeezerStitcherSoundCloudYouTubeTuneIn- Leave a review of the show on iTunes (5* really helps, if you think the show deserves it).- Share the show and episodes out with your friends and family on Facebook, Twitter and LinkedIn.- Follow Defiance on social media:TwitterFacebookInstagramYouTube- Subscribe to the Defiance mailing list.- Donate Bitcoin here: bc1qd3anlc8lh0cl9ulqah03dmg3r2uxm5r657zr5pIf you have any questions then please email Defiance.- - - - -

Haaaack The Plaaannetttt Ok, not really. You see, we are getting a lot of stuff for free these days. Need to know the weather? Sure! Want to play a silly little Facebook game? Ok! Want to see a photo of you as a bunny or an older bunny? Why not!? Truth is – you are paying – we all are… and something as silly as online surveys and photo filters may have much bigger repercussions than you ever thought. We’re talking the documentary The Great Hack, the story of Cambridge Analytics and how they may have created the political landscape we’re living in…. wow, that was so much more serious than our usual entries. Don’t worry, we still make the same stupid jokes on Something In Review: The Great Hack Full Episode

In today's show, I'll discuss the Capitol One hack that affected over 100 million card users and applicants. I'll also cover the latest in the backlash against Apple, Google and Amazon over humans listening in on your private digital assistant voice recordings. The Ring doorbell, whose parent company was bought by Amazon, is quickly becoming a darling of local law enforcement agencies due to its ability to share surveillance footage. School districts are being hit with ransomware and being bilked for hundreds of thousands of dollars. And finally, Netflix has created a sobering documentary about the Facebook and Cambridge Analytics scandal, covering not just the 2016 US elections but also Brexit and many other voter influence campaigns around the globe. Further Info: The Great Hack on Netflix: https://www.netflix.com/Title/80117542RSA Conference Blog book review: https://www.rsaconference.com/blogs/bens-book-of-the-month-review-of-firewalls-dont-stop-dragons-a-step-by-step-guide-to-computer-security-for-non-techiesApress Beginner's Book series: https://www.amazon.com/stores/page/7383A13D-EAFC-426B-A944-5B6C1B6886E9

Mark Godley sits down with Theresa Kushner, Accomplished, Business-Centric Executive, Board Advisor, and friend. Theresa and Mark have a lively discussion about a wide range of data topics: GDPR, Cambridge Analytics, B2B vs B2C data, the role of Chief Data Officers and the revolutionary concept of “B-2-Me”.  Tune in this week to hear two data gurus discuss the changes, trends and the future of data. About Mark's guest, Theresa Kushner Accomplished, Business-Centric Executive and Board Advisor who understands data and leads companies through transformations in the midst of rapid technology, regulatory and market disruptions. Expertise harnessing data/analytics, company, and customer information to lower costs and contribute multi-billion dollar growth for publicly traded, technology leaders. Overcomes challenges faced by the business application of technology to the data and information supply chain. Known for ability to influence employee engagement through new initiatives, relishing innovation and reinventing business processes. Anticipates technical trends and develops tangible assets within a viable technical framework to allow for scalability, efficiency, and effectiveness. Qualified to advise CEOs and Boards of legacy and startups attempting – or developing products and services for digital transformations

Facebook Advertising seems to be a strange beast, with some people seemingly getting exceptional results, and others just not managing to drive any serious traction. But why is this and what’s working best with Facebook Advertising now? Joining us for this episode are 2 of the world’s leading Facebook marketers… Dennis Yu, Co-founder and CEO, BlitzMetrics Gavin Bell, Founder at MrGavinBell.com Here’s what we cover: 1:00 Introducing Gavin Bell and Dennis Yu 3:00 What tends to be the difference between success and failure with Facebook Advertising for Gavin? 5:00 How difficult is it to measure the ROI of Facebook Advertising? 7:30 What tends to be the difference between success and failure with Facebook Advertising for Dennis? 10:00 Should you be including personal videos as part of your advertising funnel on Facebook? 13:00 What is Dennis’ 3x3 Facebook Advertising concept? 17:00 What do you do for clients who aren’t willing to appear in front of the camera? 19:30 How many Facebook targeting options have disappeared since the Cambridge Analytics scandal and what does this mean regarding advertising on Facebook now? 23:00 What metrics are most important when you’re trying to engage people for the first time? 25:00 What kinds of calls-to-action are you using? 27:00 What are ‘dark posts’ and are there any negatives to serving dark posts? 28:00 Should you not be trying to do a better job of selecting the videos that you produce before you publish, so that you’re only publishing your best videos? 32:00 Why don’t longer videos work as well? 33:30 Dennis’ actionable tip 35:00 Gavin’s actionable tip Remember to catch all the previous episodes of Marketing scoop here: https://www.semrush.com/podcast/

Welcome to the first episode of IBM Blockchain Pulse with your host (and blockchain evangelist), Matt Hooper!   Blockchain is one of the pioneering innovations of our time — it may be the pioneering innovation of our time and too few people know about it. If you are one of those people — that’s okay! This podcast will be centralized around illustrating practical blockchain use cases guided by leaders across multiple industries. From financial services to trade, to tracing the safety of your next meal, to purchasing a ticket to your next concert — blockchain is transforming lives — and not soon. Now.   In this episode, host and blockchain evangelist Matthew Hooper is bringing you a use case near and dear to his heart: identity. How many times have credit cards been hacked where they need to be canceled immediately? How many times have emails and social media accounts been tampered with? As more and more people put their personal information online, it’s come to be expected that more and more bad actors are getting ahold of others’ online identities.   Matt’s first guest, Adam Gunther, joins him to explore this topic. Adam is the Executive Director of Blockchain Trusted Identity and Network Services at IBM. He sees this “new normal” of fragile online identities as an avoidable problem. Together, they discuss fraud prevention; verifiable forms of ID; and the next, most practical, use cases for blockchain this year. Matt’s second guest, Drummond Reed, is the Chief Trust Officer at Evernym and a champion of self-sovereign identity. They discuss digital identity, digital credentials (and how they differ from their physical counterpart), and the future of protecting your wallet and identity.   Key Takeaways: [2:30] About IBM Blockchain Pulse! [3:13] About today’s episode and featured guest. [4:15] Adam unpacks the phrase “blockchain identity.” [8:56] The most powerful wardens of identity as Adam sees them right now. [12:35] Adam defines a permissioned blockchain. [13:11] The beauty in self-sovereign identity. [16:35] The Cambridge Analytic scandal: a real-world example of identity theft. Adam’s thoughts on where we are two years later, online identity protection in general, what he’s currently doing to help, and how we can all — as blockchain enthusiasts — reshape the identity conversation. [24:16] Matt thanks Adam for joining him this episode! [25:30] Matt introduces today’s second guest: Drummond Reed. [25:49] Drummond explains what a trust framework is. [28:16] Drummond speaks about his introduction to digital identity. [29:22] Drummond speaks about the shift from web 2.0 identities to more web 3.0/self-sovereign identities. [31:57] The problem that blockchain solved for the identity space. [34:40] Drummond’s example of governance frameworks. [37:30] What does it mean to be Chief Trust Officer at Evernym? [38:53] How does an agent protect your wallet and identity? How will you use it practically? [41:17] The difference between digital credentials and physical credentials. [43:38] What is the IBM Blockchain relationship with Evernym right now? [46:57] Drummond’s predictions on what online identity will look like in 10 years. [49:57] Drummond describes the most exciting performance at any technology conference he’s ever seen and its relevancy to digital credentials and self-sovereign identities. [53:23] What Drummond recommends listeners follow up on! [55:22] Matt wraps up this week’s episodes, summarizing key points and giving a small preview of what’s to come in future episodes.   Sources Mentioned: Public vs. Permissioned Blockchains IBM Blockchain Trusted Identity Sovrin Foundation The Cambridge Analytica Scandal Blockchain Garage Evernym Imogen Heap Open Identity Exchange Internet Identity Workshop Public Key Infrastructure (PKI) Self-Sovereign Identity (SSI) IBM Think Conference CU Ledger Hyperledger Indy   Follow-up with Our Guests: Adam Gunther’s LinkedIn Drummond Reed’s Bio on Evernym   Looking for More Episodes? Visit IBM Blockchain — and for news and updates, follow @IBMBlockchain on Twitter!

Bienvenidos al NortCast, el podcast donde el rewind es a comienzo del año y no al final del mismo… ¡acompáñenos! (02:38) Enero: CriptoCrash, Jumanji y los Golden Globes. (06:58) Febrero: Best Buy dejo de vender CD’s, Black Panther la rompió y Space X puso un automóvil eléctrico en el espacio. (11:37) Marzo: Facebook y Cambridge Analytic se vio en problemas, Verónica y Annihilation se estrenaron y Kevin Smith tuvo una llamada cercana al más allá. (15:34) Abril: El creador de Facebook comparece ante el congreso norteamericano, Toys R Us cierra en UK y finalmente estrenó Avengers: Infinity War. (20:51) Mayo: Europa impone la GDPR, se estrena DeadPool 2 y el Real Madrid se corona como el tricampeón de la UEFA Champions League. (26:57) Junio: Microsoft compra GitHub, Los Increíbles 2 estrena después de 14 años y ¡celebramos el primer año de su Podcast de Confianza! (30:33) Julio: Ant Man & The Wasp, Mission Impossible: Fallout y el Mundial de Fútbol Rusia 2018. (34:15) Agosto: Teen Titans Go To The Movies estrena y Apple alcanza la categoría de la primera empresa Norteamericana Trillonaria. (37:40) Septiembre: Apple Keynote donde presentaron el iPhone XR, XS y XS Max, la película The Nun se estrenó y el Tifón Mankghut azoto China. (42:35) Octubre: IBM compra Red Hut, Venom se estrena siendo un sorprendente éxito y Lewis Hamilton gana su 5to campeonato de la Fórmula 1. (50:08) Noviembre: The Grinch y Bohemia Rhapsody llegan al cine, California es azotada por el peor incendio forestal de los últimos tiempos. (57:52) Diciembre: Aquaman, Spiderman into The Spiderverse, First Man, Roma y Rams llegaron a nuestras pantallas con un buen cierre cinematográfico del 2018 y Space X cerró el año con 19 misiones exitosas. (69:27) Despedida. Musica por Easy Riders de Fugue Síguenos:TwitterFacebookSuscríbete:Apple PodcastsGoogle PodcastsSpotifyRSSContacto

Mai menü: - 2018 legjobbjai ITSEC témában // http://bit.ly/2ArmmUg - Facebook és a Cambridge Analytics történet // http://bit.ly/2SA7pGe - SandboxEscaper újra publikált // http://bit.ly/2Sz3ZUh - Véna szkenner is hamisítható // http://bit.ly/2F92xnX - ITSec gyerektábor // http://bit.ly/2F85nto - Next generation startlap // https://weboas.is/ -=CONTACTS=- PATREON: https://patreon.com/hackeslangos PayPal direkt támogatás: https://www.paypal.me/hackeslangos WEB: https://hackeslangos.show Telegram: http://t.me/hackeslangos Mail: hackeslangos@protonmail.com Twitter: @hackeslangos @elektr0ninja @anternna Youtube: http://bit.ly/2MLDpVA

Hello, Fellow Fashion Junkies. We have reached the end of the year, and with that, we have brought you the final podcast of the season/year. We can say that these hosts had a blast with each recording. We promise to record more, bring your more content via social media and many more interviews, currently talking about a new guest.This episode we bring you the latest PR stunt from Palessi or Payless. The Hosts talk about the sensitivity of our current times and the Dolce & Gabbana scandal, as well as the Ted Baker one. They chat about the return of Marc Jacobs and the what the heck is Phoebe Philo. Not that she is missing but she's been mentioned in the media. They also have a lengthy discussion of the Ted Talk BOF aired of Cambridge Analytics and the influence brands had for 2016 and possible 2020 presidential election. (Scroll down to see the video we discuss.)Thank you for a marvelous year and we're getting ready for a new one!! Many more to come and hopefully more things as well. Subscribe to iTunes!  Who Will Succeed at Chanel?Coco Chanel & Karl LagerfeldBritish Designer Phoebe PhiloD&G VS ChinaSnap from D&G commercial airing in Chinese MarketScreenshots from Gabanna's Instagram DM's. Welcome to Palessi!Payless PR stunt takes you on a ride of what Consumer Behaviorism is all about. inside the fake brandWho really chooses in political elections?!MUST VIEW!! It's that good. Ted Baker's CEO has a hugging policy?Marc Jacobs makes a comeback.

On this end-of year special we asked our guests (Aleyda Solis, Purna Virji, Larry Kim and Barry Schwartz) to think about what their number 1 digital marketing news story of 2018 was! Here's what we discussed... 2:00 What were the top digital marketing stories in 2018? 2:30 Story 1 – Google's Mobile First Index roll-out 8:40 Story 2 - The Cambridge Analytica story and resultant changes to Facebook's News Feed 17:30 Story 3 - Microsoft launches a new audience network, ‘Audience Ads’ 31:09 Story 4 - The "Zero results" SERP 41:30 General discussion about what story is the top story of the year 48:00 Is the Cambridge Analytica story or is the new audience network story having the biggest impact? 49:00 What common subject brings all the stories together? 50:00 What is the biggest impact that mobile-first indexing is having on marketers? 50:30 What kind of actionable takeaway can marketers apply from the zero-listing search result? 51:10 What can marketers learn from the Cambridge Analytics story? 51:45 What’s one lesson that marketers can learn from Purna’s “new audience network” story About this episode's guests Larry Kim, the CEO of MobileMonkey, Inc. – a Facebook Messenger Marketing Platform for marketers at companies of all sizes, helping users create powerful chatbots without coding. Aleyda Solis, an International SEO Consultant and founder of Orainti -a highly specialized, boutique SEO consultancy-, blogger (Search Engine Land, Search Engine Journal), speaker (with more than 100 conferences in 20 countries in English and Spanish). Purna Virji, named by Adweek on their 2018 Young Influentials List, Purna specializes in digital marketing, AI, and the future of search. In 2016, she was named by PPC Hero as the #1 Most Influential Expert in the world. Barry Schwartz, Editor of Search Engine Roundtable, News Editor at Search Engine Land and Speaker at Search Engine Strategies & WebmasterWorld Pub Conferences.

This week we're continuing our series of So Easy Social Media. We're going over how to get more likes and engagement on Facebook with absolutely no money in advertising. How to Create a Page on Facebook: Go to pages on the left side bar Click Create Page at the top right Select Business (if it's your blog) or Public Figure (if you're selling yourself as a personality, on YouTube or Twitch, for example). Mos tlikely you're gonna wanna pick the prior. Hit Get started Name your page your Brand Name and select a category relevant to your niche Add a profile pic and timeline photo (It'll automatically wlak you through these steps) Invite friends who will be genuinely intereste din your topic Hit edit page info and fill out the details Hit settings at the top right of your page Once you have 25 fans or more, go to your main business page and click about on the left sidebar, choose a username (your business name) What to post on your Business Page Announcements (new posts, blogs, videos) The “Drive By” message Memes Short videos and teasers (ideally under a minute, but no more than 2 mins TOPS) How to Create a Group on Facebook: Go to Groups on the left side bar Click Create Group at the top right (Green button) Give it a title that makes it clear what the discussion is about (not necessarily your brand name) Add some friends who would be genuinely interested in your niche Make it a CLOSED group. This makes it seem like an exclusive group, a little hang out space Check the box “Add to shortcuts” Upload a photo, include some text or images relevant to the topic covered. You can put a “slug” of your brand's logo in the bottom right corner Go to More..Edit group settings Select the group type. Social learning will give you “units”to organize posts by category Add apps and tags relevant to your niche to increase your chance of showing up in search results or recommendations Link your page Anyone can post. Only Admin add stories Click Ask questions and create questions. Ask for an e-mail (optional), How did you hear about this group? And a question relevant to your topic or niche This gives them a call to action immediately upon joining and you'll have warmer leads. Click More... at the top again and go to Moderate Group Create Rules. What type of behavior do you expect? What should they avoid posting? By default: be kind, no hate speech, no spam, & respect privacy Give some suggestions on what they CAN post, not only what to avoid. Click “About” and write what the group is about and who is welcome to join. Describe your target audience. Set any goals you have for the group. Go to discussion (left bar) and make a generic welcome post, set the tone and give an overview of the goals. basically combine the about page and rules you just posted, but re-word it. What to post on Your Group: Get a discussion going. Ask questions. Provide quality insight (not available on your blog or anywhere else). Don't promote or sell anything here. That's what your page or website is for. This is a nit community. You can create imagery for your group, a place where you're hanging out: chillin' in the living room or lying on the shores of Lazy Island. You can link to your blog where you do the selling, but the group should be strictly value and conversation, not promotion. Go Behind the Scenes and other exclusive content Be consistent with when you post and how often. When starting a group it's recommended to post DAILY. Your goal is not to constantly create content but to encourage discussion. Reply to comments and ask follow up questions. Get people talking. You push the boulder down the hill and let it roll by itself, Eventually, you can kind of slide back and let the discussion take care of itself. Veterans and experts will share their knowledge and opinion with new members. People will begin opening up their own discussions and you can begin just popping in every once in a while. Remember you set the tone. Decide FROM THE BEGINNING if you want it to be fun and laid back or more serious. Other people will follow your lead You lead and decide how drama will be handled when it arises. You decide how members will be treated. You create the environment. So create a warm, welcoming environment that people want to join and look forward to coming back to. Handle haters, spammers, winers and complainers politely, yet firmly. When you have a warm welcoming, helpful environment full of knowledgeable and friendly people (including yourself), people will naturally associate those warm feelings with you and your brand. Welcome New Members: More > Moderate Group > Membership requests Tag the names of people you add and welcome them to the group. Ask a question Bump your posts: Take time to reply to comments. Not all at once. Facebook will bring the post up , not only on the group page but also on people's timeline each time someone comments Recruiting New Members Add people as friends from other groups in your niche. Then add You can also invite them to like your page. Page likes are really just social proof and“street cred”though ...because FB changed their algorithm to punish brand pages, causing them to show up a lot less frequently, if at all. You may get soft banned if you start adding too many people, so pace it out. A soft ban prevents you from sending friend requests for up to a few days. After this happens, just lay low and stop adding people for a couple more days after the ban is lifted. You can add ~100 per day. Facebook algorithm will suggest groups to people if it sees “mutual members” so sometimes people will just come to your group without you inviting them. Include a link on your Facbeook (Business) Page On the right hand corner of your timeline, you'll see a button. Click it to edit it and go to Join Your Community > Visit Group Why Groups are Better than Pages Facebook algorithm changed to be geared toward “quality discussion”. They don't want people “alone” reading news headlines, thus page content, unless paid for and promoted is rarely seen in the timeline. This is a combination of two things. Money. Organic traffic and growth is stinted. Paid traffic is really the only traffic you get, well most of it anyway. Facebook started lowering a page's reach, under the guise of "FB is about community and people, not businesses," simply to encourage businesses to buy more ads https://socialtriggers.com/facebook-lowers-my-reach/ PR. Between the election and the recent Cambridge Analytics fiasco, Facebook has quite the public relations stunt to pull off. They're probably lowering the virality of a post just to sort of keep things under control and lower their chance of being blamed for (actual) fake news going viral. Don't let the illness spread too quickly. Of course nothing's really stopping a personal or group post from going viral (right now) Groups and Personal Pages are the new way to get organic reach. If there's a graph out there for those things, I'm sure you'll see an increase. I find I get bigger reach if I share a post to my personal page (from my business page) than a typical day when I don't. If you're not reaching many people with your page's post, try sharing it in a group or personal page and you'll see the numbers go up. Pages are really just kind of here now to create ads and pixels, and be a hub for official announcements, not to actually reach out to the community and followers like it used to be. Summary: Create a page for promotion Create a group for discussion Add people from niche groups as friends then invite them to your group/page Give people encouragement to discuss Join the ProcrastiN8rs Group on Facebook: http://www.facbeook.com/groups/procrastin8rs

Interview location: SkypeInterview date: Thursday 18th OctoberCompany: CasaRole: InfrastructureIn his book, Nineteen Eighty-Four, published in 1949, George Orwell wrote about a dystopian future where the government subjects the population to omnipresent surveillance. That day is here, but the surveillance isn’t just that operated by the government; from Google scanning emails to Amazon recording your conversations with Alexa, Silicon Valley behemoths, hungry for data to provide their clients with more innovative advertising solutions are operating surveillance operations of their own.These advertising solutions range from the innocent use of location data to recommend nearby restaurants to the more sinister use of data to influence elections, as seen with the Cambridge Analytics scandal.There is a small but growing group of people who are rejecting this form of surveillance and business is responding. Privacy tools have gone from niche to standard. Opera includes a built-in VPN, Brave blocks ads and allows for Tor tabs for anonymous browsing and DuckDuckGo has placed personal privacy at the centre of search.A lack of privacy protection can lead to a multitude of problems:- Hacking- Personal attacks- Extortion- Unwanted attention- Damaged careersDespite the risks of not taking control of your privacy, there is still a general lazy attitude towards it. Integrating privacy as standard and simplifying the user experience is why companies such as Brave and DuckDuckGo are growing. They are making privacy easy.In this interview, I welcome back Jameson Lopp to talk about his approach to privacy and his recent Medium post on the subject: A Modest Privacy Protection Proposal - How to reclaim your privacy in the surveillance age, as well as Jameson updating me on progress at Casa.-----If you enjoy The What Bitcoin Did Podcast you can help support the show my doing the following:Become a Patron and get access to shows early or help contributeMake a tip:Bitcoin: 3FiC6w7eb3dkcaNHMAnj39ANTAkv8Ufi2SQR Codes: Bitcoin | Ethereum | Litecoin | Monero | ZCash | RipplecoinIf you do send a tip then please email me so that I can say thank youSubscribe on iTunes | Spotify | Stitcher | SoundCloud | YouTube | TuneIn | RSS FeedLeave a review on iTunesShare the show and episodes with your friends and familySubscribe to the newsletter on my websiteFollow me on Twitter Personal | Twitter Podcast | Instagram | Medium | YouTubeIf you are interested in sponsoring the show, you can read more about that here or please feel free to drop me an email to discuss options.

Esta semana hablamos con Antonio García Martínez, emprendedor tecnológico y autor del libro Chaos Monkeys, sobre Cambridge Analytica y toda la controversia que se ha generado con Facebook. Aprovechando que la semana pasada hablamos del cultural fit le preguntamos también sobre el famoso Pequeño Libro Rojo (Little Red Book) de Facebook. Video: https://youtu.be/-tiwiylWkis

Deep Geek examines cybersecurity. The discussion covers hacking, malware, election meddling, biometric security, etc. We look at Facebook, Cambridge Analytics, cyber exploits, and local election security. The team also considers best practices and tips to avoid cyber crime and exploits.

1. Crollo di FacebookFacebook ha perduto niente meno che 119 miliardi di dollari in un solo giorno, cioè il 19% del suo capitale. Il suo creatore, Mark Zuckerberg, ha visto assottigliarsi il suo portafogli personale di 15 miliardi di dollari. È il tonfo più grande della storia delle borse. E — secondo record assoluto — mai nessuna company aveva perso tanto in un colpo solo. Cause? Molte. La più importante? Si chiama Cambridge Analytics. E poi molti dei suoi 2 miliardi di utilizzatori devono avere capito due cose. Ficcava il naso dappertutto e obbediva troppo al Potere. 2. Trump rinvia il vertice con Putin Il segretario alla Sicurezza Usa ha reso noto che il vertice — annunciato via Twitter da Trump subito dopo l’incontro di Helsinki per il prossimo autunno — sarà spostato più avanti. Quando? “Quando finirà la caccia alle streghe contro la Russia”, è stata la risposta di Trump, tramite Bolton. È evidente che la caccia alle streghe è in pieno svolgimento a Washington, a tal punto da costringere Trump a battere in ritirata. Tattica, ma sempre ritirata. Forse sarà all’inizio dell’anno prossimo. Ma va rilevato che Putin non aveva neppure ancora risposto all’invito a recarsi a Washington. Dunque tutto è accaduto a Washington e non sono buone notizie, né per Donald Trump, né per tutti noi. 3. Per Lula libero: l'appello di Sanders ed altri parlamentari USAUn gruppo di 29 membri del Congresso americano, incluso l'ex candidato alla Casa Bianca Bernie Sanders, hanno inviato ieri una lettera all'Ambasciatore brasiliano a Washington Sergio Amaral, denunciando la prigionia "altamente discutibile e fortemente politicizzata" dell'ex presidente brasiliano Luiz Inacio Lula da Silva. "La lotta alla corruzione" continua la lettera "non dovrebbe essere usata per giustificare la persecuzione degli oppositori politici o per negar loro il diritto a partecipare ad elezioni libere". La lettera inoltre attacca duramente la presidenza "di estrema destra" di Michel Temer "installata nel mezzo di intensi attacchi contro la democrazia ed i diritti umani in Brasile”. Lula —n cima a tutti i sondaggi —rimane però in carcere dopo che la recente richiesta di scarcerazione e' stata sospesa.4. NATO: l'Italia riduce la spesa L'Italia abbassera' la spesa per la difesa prevista per il prossimo anno. È attualmente (ufficialmente) dll’1,5 del PIL , attualmente gia' bassa, l'1.15% del PIL. Lo ha annunciato ieri, il Ministro degli esteri Enzo Moavero Milanesi di fronte alla Commissione del Senato. Trump, che ha chiesto a tutti gli alleati di portare la spesa al 4% non sarà lieto. E viene smentita anche la promessa del Ministro della Difesa, Elisabetta Trenta, che voleva il 2%. Resta l’impegno del governo di arrivare al 2% entro il 2024. Cioè di buttare via altri miliardi per niente. 5. Pakistan: vince Imran Khan e l'Occidente non gioisce I risultati provvisori del voto di mercoledi 25 luglio per l’Assemblea Nazionale danno gia' un quadro chiaro: con 110 seggi su un totale di 272 dell'Assemblea Nazionale, il Partito Tehreek-e-Insaf (o PTI) vince con largo margine. Guidato dall'ex giocatore di cricket Imran Khan, non riesce però ad ottenere la maggioranza di seggi necessaria per formare un governo. Si prevede un’alleanza. Il risultato, non sorprendente ma migliore del previsto, interrompe l'egemonia della Lega Musulmana capeggiata dall'ex Primo Ministro Nawaz Sharif, che ha ottenuto 63 seggi. Il Partito Popolare di centro sinistra guidato da Bilawal Bhutto, figlio della premier assassinata Benazir Bhutto, ha ottenuto 42 seggi. Come osserva l'ex diplomatico britannico Craig Murray: "La democrazia del Pakistan non e' perfetta, ma non e' mai stata attaccata cosi' tanto dai media occidentali come ora con la vittoria di Imran Khan. Per pura 'coincidenza', Khan ha portato avanti per anni una campagna contro i bombardamenti via droni da parte degli USA e contro la presenza della NATO in Afghanistan".6. Regno Unito: via libera alla Cannabis medicinale La Gran Bretagna riconosce il valore terapeutico dei medicinali a base di cannabis. Lo annuncia il Ministro degli interni Sajid Javid, in barba alle ritrosie della premier Theresa May. Attualmente essi sono classificati come status 1 (che non riconosce le proprietà terapeutiche. Saranno ora portati al livello 2, con pieno riconoscimento terapeutico. La decisionemisura arriva dopo il recente scandalo sollevato dalla vicenda del 12enne Billy Caldwell, affetto da una grave forma di epilessia che, per essere curata costringeva la famiglia a importare illegalmente medicinali dall’estero. Esclusi gli usi “ricreativi" della cannabis

1. Crollo di FacebookFacebook ha perduto niente meno che 119 miliardi di dollari in un solo giorno, cioè il 19% del suo capitale. Il suo creatore, Mark Zuckerberg, ha visto assottigliarsi il suo portafogli personale di 15 miliardi di dollari. È il tonfo più grande della storia delle borse. E — secondo record assoluto — mai nessuna company aveva perso tanto in un colpo solo. Cause? Molte. La più importante? Si chiama Cambridge Analytics. E poi molti dei suoi 2 miliardi di utilizzatori devono avere capito due cose. Ficcava il naso dappertutto e obbediva troppo al Potere. 2. Trump rinvia il vertice con Putin Il segretario alla Sicurezza Usa ha reso noto che il vertice — annunciato via Twitter da Trump subito dopo l’incontro di Helsinki per il prossimo autunno — sarà spostato più avanti. Quando? “Quando finirà la caccia alle streghe contro la Russia”, è stata la risposta di Trump, tramite Bolton. È evidente che la caccia alle streghe è in pieno svolgimento a Washington, a tal punto da costringere Trump a battere in ritirata. Tattica, ma sempre ritirata. Forse sarà all’inizio dell’anno prossimo. Ma va rilevato che Putin non aveva neppure ancora risposto all’invito a recarsi a Washington. Dunque tutto è accaduto a Washington e non sono buone notizie, né per Donald Trump, né per tutti noi. 3. Per Lula libero: l'appello di Sanders ed altri parlamentari USAUn gruppo di 29 membri del Congresso americano, incluso l'ex candidato alla Casa Bianca Bernie Sanders, hanno inviato ieri una lettera all'Ambasciatore brasiliano a Washington Sergio Amaral, denunciando la prigionia "altamente discutibile e fortemente politicizzata" dell'ex presidente brasiliano Luiz Inacio Lula da Silva. "La lotta alla corruzione" continua la lettera "non dovrebbe essere usata per giustificare la persecuzione degli oppositori politici o per negar loro il diritto a partecipare ad elezioni libere". La lettera inoltre attacca duramente la presidenza "di estrema destra" di Michel Temer "installata nel mezzo di intensi attacchi contro la democrazia ed i diritti umani in Brasile”. Lula —n cima a tutti i sondaggi —rimane però in carcere dopo che la recente richiesta di scarcerazione e' stata sospesa.4. NATO: l'Italia riduce la spesa L'Italia abbassera' la spesa per la difesa prevista per il prossimo anno. È attualmente (ufficialmente) dll’1,5 del PIL , attualmente gia' bassa, l'1.15% del PIL. Lo ha annunciato ieri, il Ministro degli esteri Enzo Moavero Milanesi di fronte alla Commissione del Senato. Trump, che ha chiesto a tutti gli alleati di portare la spesa al 4% non sarà lieto. E viene smentita anche la promessa del Ministro della Difesa, Elisabetta Trenta, che voleva il 2%. Resta l’impegno del governo di arrivare al 2% entro il 2024. Cioè di buttare via altri miliardi per niente. 5. Pakistan: vince Imran Khan e l'Occidente non gioisce I risultati provvisori del voto di mercoledi 25 luglio per l’Assemblea Nazionale danno gia' un quadro chiaro: con 110 seggi su un totale di 272 dell'Assemblea Nazionale, il Partito Tehreek-e-Insaf (o PTI) vince con largo margine. Guidato dall'ex giocatore di cricket Imran Khan, non riesce però ad ottenere la maggioranza di seggi necessaria per formare un governo. Si prevede un’alleanza. Il risultato, non sorprendente ma migliore del previsto, interrompe l'egemonia della Lega Musulmana capeggiata dall'ex Primo Ministro Nawaz Sharif, che ha ottenuto 63 seggi. Il Partito Popolare di centro sinistra guidato da Bilawal Bhutto, figlio della premier assassinata Benazir Bhutto, ha ottenuto 42 seggi. Come osserva l'ex diplomatico britannico Craig Murray: "La democrazia del Pakistan non e' perfetta, ma non e' mai stata attaccata cosi' tanto dai media occidentali come ora con la vittoria di Imran Khan. Per pura 'coincidenza', Khan ha portato avanti per anni una campagna contro i bombardamenti via droni da parte degli USA e contro la presenza della NATO in Afghanistan".6. Regno Unito: via libera alla Cannabis medicinale La Gran Bretagna riconosce il valore terapeutico dei medicinali a base di cannabis. Lo annuncia il Ministro degli interni Sajid Javid, in barba alle ritrosie della premier Theresa May. Attualmente essi sono classificati come status 1 (che non riconosce le proprietà terapeutiche. Saranno ora portati al livello 2, con pieno riconoscimento terapeutico. La decisionemisura arriva dopo il recente scandalo sollevato dalla vicenda del 12enne Billy Caldwell, affetto da una grave forma di epilessia che, per essere curata costringeva la famiglia a importare illegalmente medicinali dall’estero. Esclusi gli usi “ricreativi" della cannabis

Once upon a time I (Joe) had an AdWords PPC budget that hit $45,000 a month. Over 5 years I learned AdWords on my own, had no training, a half dozen campaigns and a handful of ad groups. I thought I was pretty savvy and successful. This was about 10 years ago and to be frank, I'm older, wiser, more seasoned and would tell my 10-year younger self that I was a novice and wasting a TON of money. Don't be like me. Since 2010 I have heard dozens of entrepreneurs tell me they outsourced their paid advertising unsuccessfully. So when Jason Yelowitz introduced me to Strike Social Founder I was a little skeptical. But success and growth speak for themselves. Patrick McKenna boot strapped Strike Social from his kitchen table in a rented home in LA about 5 years ago. In 2016 Strike Social was named on the Inc. 500 List for the fastest growing companies. Their rank? Number 17! Strike Social helps brands improve their paid advertising campaigns, dramatically. One example Patrick gives is an ecommerce company that had their CPA go from $80 dollars to $16. This created great problems for the client. The first was rapid growth and much better margins. The second was access (or lack thereof) to monies for inventory. As you likely know – running out of inventory is an issue. Rapidly growing brands lack access to capital, run out of inventory and lose ground on the path to growth. Strike Social does a free analysis of a client's paid ad campaigns, a free test, and when the client comes on board and grows so fast they don't have funds for enough inventory, Strike will provide working capital for inventory. If it weren't for the rank of number 17 on the Inc. 500 list and the fact that you don't get there without proving yourself, I'd say it all seems too good to be true. After chatting with Patrick on today's Podcast, I say try them out get a free review. At the very least you'll learn what you are doing right and wrong in your own paid advertising campaigns. Episode Highlights: Instagram's paid advertising platform is the next Facebook. It's working. In Google AdWords you should have 1,000+ campaigns, not 6. Facebook is content driven and ads need constant testing. Video ads in Facebook can be as short as 3-4 seconds. YouTube is great, but not for direct conversations and CPAs. Strike Social developed technology recognized by Techcrunch.com that helped propel them to #17 on the Inc. 500 list. Strike Social will provide working capital to clients so they can ramp up inventory to match growth. Transcription: Mark: So one of the things that I find most difficult and frustrating about running a business in today's internet world is this idea of having these coordinated campaigns across multiple channels and multiple platforms, and the degree to sophistication which you need to run each campaign across each platform. For example with Facebook and Google, it's not so much to do just [inaudible 00:01:25.5] a couple of key words and hoping everything works for Facebook bring up a couple of ads and hoping it works. You really have to delve in and get super detailed. I understand Joe that you talked to somebody today that's doing this for a living. And they started a company and not only have they just started and are doing well but they're ranked really high in the Inc. 500 list specializing in running these cross-platform campaigns that are really highly refined. Joe: Yeah. It's Patrick McKenna from Strike Social and about five years ago he bootstrapped a company, he was literally working from the kitchen table in a rented house in Los Angeles. And he developed software that would analyze paid advertising campaigns and then go way beyond what you normally do in an excel file and so on and so forth. Standard stuff right? Well, that's what I thought when he was introduced to me by our very own Jason Yellowitz, they're neighbors. Patrick's company Strike Social in 2016 was ranked number 16 … no number 17 on the Inc. 500 list. And I think you and I have talked about this that that's impressive, number 17 on Inc. 500 list, you don't get there by accident. You don't get there without being really really good at what you do. Over the years, the last six years that I've been doing what I'm doing I talked to dozens and dozens and I might want to say hundreds that [inaudible 00:02:49.9] of people that started their own Google Ad Account and developed it as their business grew and managed it themselves and then got to a point where they said you know what I should outsource this. And they found somebody online and they outsourced it and what happened? It failed. That cost for acquisition went up, the budget went up and they had to bring it back in-house. Dozens of times I talked to these folks. So when I first connected with Patrick I was skeptical but then we talked, went into detail and he gave me some success stories that are really truly just incredible Mark to the point where I need you to listen to this podcast and consider talking with him about Quiet Light Advertising. They do testing for free. They do an analysis with their software and they'll do a test for free as well. And then they prove themselves and then like every other agency they get paid on a percentage of spend. But here's the kicker they've taken some clients and grown their businesses so dramatically that clients run out of inventory. That's the number one thing we tell folks is don't run out of inventory. It seems so simple but when people bootstrap the company and they grow they don't have enough working capital. And I've listened to other podcast, you know the EcommCrew Mike Jackness podcast where they talk about trying to find sources of working capital for inventory. Well, Strike Social will be that source for their very own clients. Because they've run into it so many times where it was so successful the client ran out of funds to buy more inventory. So they became that working capital source. So really impressive story, I would encourage everyone to listen all the way through to the 31 minute mark where he starts to talk about the working capital aspect of it. But there's a lot of good stuff here. He talks about some basic things that everyone should do. A quick story and then I'll stop talking. But when I ran my own Google AdWords campaign for the company that you brokered for me back in 2010, the most I ever spent was $45,000 in one month on paid advertising. I worked my way up that, up up from that in 2005 to 2010. Of course, after the crash, it was much lower but at the max … at the peak, I had a total of 10 campaigns set up in Google AdWords. And I had it all done with my keywords and I used all the software at the time to find those keywords and develop them; 10 campaigns. So in talking with Patrick, he talks about that their clients have an average of 1,000 to 6,000 campaigns and that's for one product, Mark. And that just makes me think about … again, yet again how much money I lost in two ways, really on wasted advertising spending and on not making it so good that my cost for acquisition came down dramatically. And I just want to encourage everyone that's listening to think about it and listen to what they're saying and have a conversation with them because odds are you're not doing it as well as you could be if you're doing it yourself. Just like what we talked about with book keeping, Excel is not accounting software. The basic pieces that you pull together for managing your campaigns across multiple platforms is not as good as what these guys have either. And it's worth to listen to him, worth a test I think in my opinion and experience. Mark: Yeah and I really have to agree with the fact that if you're doing it in-house and look I'm running some campaigns in-house right now for both companies that I own. That for a variety of reasons … but you have to understand if you're going to run it in-house, if you're not going to have a specialist, chances are you're not going to be doing it as well as it could be done. Because AdWords is an environment that really takes specialization. Facebook is an environment that really takes specialization. Frankly, I'm saying up a good automation sequence falls in the same category as well. So I'll be interested to listen to this. I definitely will be listening to this. I'm always looking to pick up on some information. Joe: Yeah and look Instagram is also in there as well. It's something we talked about. You know when AdWords was it that was the player Facebook came along and started to become the second option. Well, Instagram is now that option to Facebook and it's really starting to work. So those that have not expanded to those channels, listen, take a look, learn. And the other thing look this wasn't a pitch for this guy's services. This was helping people understand what they may or may not be doing right or wrong in their campaigns. And he talks about three things that you can do and focus on. And at the end Mark, I didn't ask him for a contact information like at all. It's in the show notes of course but for those that only listen the company is Strike Social. It's strikesocial.com and you can email them at hello@strikesocial.com that's hello@strikesocial.com it's a … we didn't talk about it at the end so I want to throw it in now. Mark: Awesome well let's get to it. Joe: Hey folks its Joe Valley of Quiet Light Brokerage and today I've got Patrick McKenna with us from Strike Social. How are you, Patrick? Patrick: I'm good. How are you, Joe? Joe: I'm fantastic. Folks, anybody that knows Jason Yellowitz here at Quiet Light, you should, he's been around for I think longer than everybody except for Mark Daoust the founder of Quiet Light. Jason was my broker when I sold back in 2010 and he happens to live across the street from you right? Patrick: That's right we live in Reno, he's right across the street. Kids are always running in my house. Joe: Jason is a good man and I wouldn't mind having him as a neighbor. I often poke fun at Jason and his Bathrobe Millionaire book but it's a heck of a success story and I still don't have a piece of the bathrobe. Have you ever seen it laying around his house? Did he save it? Seriously is it like behind like a glass case hanging on the wall? Patrick: It's on the mantle sitting up there. He's very proud of that. Joe: Next time you're in I want you to take a selfie in front of it and send it to me okay? Patrick: [inaudible 00:08:47.7] Joe: Look in all seriousness Jason is top notch. He's my mentor. He's mentored to many. He's a terrific guy. And he introduced you to us. And as I mentioned before we started recording we do not do fancy introductions here at Quiet Light on the Quiet Light Podcast so I know it's going to be hard for you but I want you to brag about yourself a little bit because you have a heck of a success story. Tell us about Strike Social and what you do, what the background is and all that good stuff for us. Patrick: Sure, yeah we … you know Jason and I are sort of kindred spirits. We've been through the battle, it sounds like you have too … I mean a business is incredibly challenging. We did it like anyone else does it. We take the plunge, you bootstrap on a kitchen table out of our rental house in LA. And we started that process in March of 2013 and then we launched some technology and we got recognized in TechCrunch for this advertising technology, this analytics platform. By November after that article came out we're selling like crazy and that was some different challenges. You think initially that wow this is great and that my products rate and the market loves it. And then you start to realize that you're putting yourself out of business because you're trying to fund invoices and all those types of things that come up when you're running a business. So we went through all that stuff, raised a little money in 2014, raised a little bit more in 2015 and it's standed globally and by 2016 we're recognized in Forbes Fast 500 fastest growing companies in the US. Joe: What number were you? Patrick: Number 17. Joe: 17 out of 500? Patrick: Yeah. Joe: That's incredible. Patrick: Pretty amazing. That was up 2016 revenue numbers and we're excited to see where we land this year for Fortune List. It will be the 2018 release that will be 2017 numbers so- Joe: Got you. Patrick: It's that it so. Joe: It sounds exciting and painful all the same time. You've literally started on a kitchen table at a rental in LA. and then grew the business, bootstrapped it from there. Probably like many of the listeners who are you know the listeners that are sellers and entrepreneurs and listeners that are hoping to step into the entrepreneurial role that you're playing now. That's pretty incredible. Tell us about what Strike Social does and who your typical customers are. Patrick: Right. So initially we went out to the largest agencies in the world and we sold execution services around advertising. So initially we started with YouTube now we're across all the social platforms and search as well. But we would basically like take on and execute buys for their largest customers. So our customers will be X-box in PNG and pick any Fortune 100 brand, the big guys. And then we started doing that here in the US then we went to Asia and then went to Europe and I don't know if you know who the holding companies are but you know WPP [inaudible 00:12:17.3], the big guys that I mostly don't talk to a smaller company. So it was really nice to have that reign for us to go sell in to and it was a really profitable situation for us. And we kept building technology and investing in technology and people and locations. We have a location here in Chicago where we're headquartered. And then we have a location in Poland and a location in Manila. We've got about a hundred people here now and we've got boots on the ground from Japan, and Korea, and Australia, obviously the US, Singapore, Europe. So it's been a really really fun ride and yes you go through all of the emotional ups and downs of running a business when you're buying one. Joe: Yeah. Good problems with that kind of growth, really good problems. Talk to me about the technology that you developed that originally got you recognized in I think you said TechCrunch and you said analytics platform. Can you talk about the actual service and why someone would use … like why these B2B advertising agencies would use yours versus having an expert in-house do it. What does it do and what's different about it that made you the 17th fastest growing company in 2016? Patrick: Yeah I think when video first came out I think it was really challenging for companies to understand, it is kind of a new medium, how do I be successful here? So our analytics platform so they showed them how to be successful. But what we did is we executed the media guys. So we look like a typical agency, we don't really like that word because we built software solution to help us with that. And then overtime what we've done is we built this incredible artificial intelligence box that allows us to go across platform, plan and execute strategies. And so it's all … it's a human and technology solution combined. And like I talked about advertising now it's a complicated orchestra. And what you need at the end of that is execution so … and we can talk about that more but it's very challenging to stay up to date on these platforms and you need a partner and a technology solution to really execute and do well. Joe: Okay. And you started out with YouTube, so at that time there were not a lot of experts in the field of buying advertising, buying that advertising space on YouTube. Patrick: That's right. Joe: You know when I … when Jason sold my business back in 2010 I was spending a boatload of money on Google AdWords and I learned it from the ground up. I did it myself starting in 2005 and I … at one point I never had any training so I can't imagine how much money I wasted over the years. I mean it was a point where I topped out at spending $45,000 a month. I mean Jason loves to tell the story of how I got mad at American Express because I went above my average so I cut my advertising in half and it's the stupidest thing I've ever done. But I did it because I got mad. It is a ton of money; I blew a ton of money by not being the expert. But you guys learned that expertise in terms of buying ad space on YouTube and then you expanded to the other social media platforms. So are you now doing paid ads on Google AdWords, on Facebook, Instagram, Snapchat, things of that nature? Patrick: Absolutely DBM, Amazon, all the ones- Joe: What would DBM mean? You got me right there. Patrick: Sorry … Doubleclick Bid Manager is Google's DSP solution to get the rest of the web that's not … that you can't do in AdWords. Joe: And what's DSP stand for? Patrick: Digital Supply-side Platform, so that's how Google goes and buys display advertising on say the [inaudible 00:16:36.9] within New York Times. Joe: Okay. Patrick: Yeah. So it's another Google product. It's part of their Google Suite and actually it's interesting that you bring that up that's … that they had a tagging solution there that … and we find this a lot in companies that are running small businesses on just AdWords that you can get really good multi variant testing on that platform rebuilt technology to allow you to expand that. I don't know how extensive you got with your test. But one campaign maybe you have 40 different variables, maybe you're really good and you get up to a hundred. We'll do like 6,000 with their technology. Joe: Wow. Patrick: So yeah we're testing age, demo, interest, topic, keywords- Joe: Let's get really down to it. People that are listening, their ears might be perking up and this is why we're talking because you don't get to be number 17 on the Forbes fastest growing companies by screwing up. Patrick: Yeah. Joe: Because you wouldn't have the clients that would be referring and helping you grow your business further. Patrick: That's right. Joe: So my initial thought as I said on our first call was more often than not I do valuations and exe-planning for people and see that they were doing fine on their own advertising. Managing it themselves and then outsourced it and it totally blew it up as in bang and their cost for acquisition went up. And usually, in my experience, it's not a great thing. Your success in having people use your services changes my mind. So let's talk about specifically we've got folks that are … was their physical product owners and of course there's content as well but I think you said you don't really do a whole lot of content stuff. Correct me if I'm wrong but let's say we've got physical product owners that are mostly because of the crazy growth on Amazon doing Amazon sponsored ads our advice is always go well beyond Amazon grow your business so it's not one revenue channel. Your value is going to be higher but they are challenged with how to do that. So do you do an analysis on a business and you're looking at Facebook advertising for that physical products, do you take over the Amazon, sponsored ads, do you do Instagram all of these things? Patrick: Yes, all of them. And you know what before we start with any business we start with an audit to get to a genuine conversation. You'd say okay here in the platforms you're on tell us about your objectives, lets pull your data into a dashboard that you'll own and take possession of. And more so you … where we see some quick wins and easy gaps and then we'll go take you know what if you like what we're saying we'll go run a test for free to see if we can improve what you're doing. Joe: How much is the cost of the audit that you do? Patrick: It doesn't cost anything. Joe: Okay the audit is free and the test is free. Patrick: The audit is free, the test is free. That's right and we just rolled out this … the reason I'm talking to you and I'm just talking to Jason about this is you know we just rolled out this Strike Marketing Partnership. You know we have a very large e-commerce company under our belt right now and we are able to take that business and improve their cost per lead from $80 to $16 and it really grow their business. They were able to- Joe: Were they profitable at $80? Patrick: Yes. Yeah, they were. Joe: Okay. Patrick: Dramatically improved their numbers and now they're on a path to being a billion dollar company. Joe: And so you took it from $80 cost per lead … was it cost for lead or cost for acquisition or both? I guess it doesn't matter but you took it from 80 to 16 and then where they able to use the same budget or I mean- Patrick: They were able to increase it. Yeah you see that's the key and I think the one point I want to make Joe is that we are entrepreneurs here and we're in the advertising marketing space and like one of the guys that's on our staff started panatea until he started the March Air Movement and sold it to a very large Japanese company because he doesn't need to work. But he's passionate about entrepreneurs, entrepreneurship and he's an expert in building that brand. And when you said content you know content is critical in … when you start talking about AdWords and multi variant testing you can't apply that same learning over to Facebook. It's a completely different platform. Everything is grouped together. You have to be a little bit patient and let Facebook find that first customer for you. And then it starts to learn who your customer is and it's started in and it's off to the races. But if you're open at that platform and if you're doing it the same way you're doing it on AdWords whether it's YouTube or just AdWords so you're not going to perform there, you're just … you're not doing it right. Joe: Okay. Patrick: So- Joe: What are in that Amazon Seller account? Do you guys handle the sponsor ads as well? Patrick: That's right yeah and we have a seat on Amazon so we have a partnership with them. Seat means that we get a seat. Joe: You know I was going to ask that. Patrick: Yeah sorry. I can see it on your face, what's a seat? Joe: Okay. Patrick: And seat that means that we're in their partner program and we can log into their technology and buy inventory at stale. Joe: Sure. Patrick: So … yeah and that means we also have a rep, and that's the other thing to is that these platforms change all the time. And one of the recent ones was GDPR it's made a … GDPR oh. Joe: Come on now GDPR what's that? This is going to be the acronym show. What is it? Patrick: Yeah the acronym … I'm sorry, I spend a lot of time in advertising so you know neither all … there are all things … GDPR is a … it's a European Union situation where the user is in control of their own data. Joe: Okay. Patrick: And the platforms, you have to basically ask permission or I think you've probably seen on sites you go to now. They're saying a. so do you like content, you need to accept my cookie. And if you're in someone's database right now and you have a European client in your database you needed to e-mail them and say hey by the way I need you to okay the fact that you're in my database. Initially, don't do that, I mean don't be that; you can get fined significantly. Joe: Most of our … the people in the audience, the people that are listening I shouldn't say most I mean it's anywhere from somebody doing a hundred thousand a year in revenue to you know 40 to 50 million in revenue. So it's all over the map there a little bit. Let's give some stuff away for free here that I don't want this to be obviously you do the evaluation and you do the test for free. And then let me just answer that; let's answer the quick question because people are going to say well what happens after that? Do you get paid on a commission basis part of the advertising how does it … part of the advertise you spent? Patrick: Yeah I think that's why we fall in that advertising agent bucket because we get a percentage of the media. Joe: I did the same back in my Media Mind days when I used to buy time on radio; percentage of what you're spending. Patrick: There you go. Joe: And about the job you do on that cost for acquisition the more you're able to spend because the budget goes up. So it is the right- Patrick: Portion. Joe: Way to do it. Yeah. All right so let's talk about that aside do you have any sort of hot tips? What can someone do just on their own looking at their own advertising budget in whatever platform you want to talk about? Patrick: Sure. Joe: Give away some tips or what can somebody do that's using … let's start with Google AdWords. What's the biggest mistake people make and how can they fix it? Patrick: Yeah I think that one of the biggest mistakes, I mean you can kind of take this across all platforms is trying to figure out the audience and the actual attribution and then finding the adjacent audience. So I'll give you an example, and our artificial intelligence does this. The idea is that you need to expand your audience. So you find an audience that gives you a high lifetime value and you recognize that in keywords or interest in Google AdWords. For example, you might be targeting 18 to 54 year olds in AdWords. You need to break each one of those segments up and realize that 18 to 24 year olds aren't interested in the same thing as a 45 and through 54 right? So if you're trying … if you're targeting people who are interested in the NFL, the 18 year olds that also have that same interest are interested in the UFC. And so you have to find those adjacent audiences to lower your cost of acquisition. Does that make sense? Joe: Yeah. Patrick: You expand the reach of the audience size and that's something that our technology does and our big people are doing that. Joe: Okay so it's finding out their like audiences. I always hear something on the Facebook algorithm in the paid advertising part of that similar audience or look alike audience, is that what we're talking about? Patrick: Kind of, on Facebook it's different. So AdWords is a multi-variant test platform. You're basically setting up … hopefully, you're setting up somewhere between 10 and 150 different campaigns. We're going to set up about 1,000 to 6,000. Joe: I think I had five or six and I had multiple things underneath there. So you're talking about 1,000 to 6,000 campaigns? Patrick: What was what was your target audience age range? Joe: From the women 25, 54 but I honestly can't recall if I even know. No, not much. I don't want to talk about that because I lost a whole lot of money the more we talk about it. Patrick: Oh my gosh. Joe: Wasted money. But you're doing a thousand campaigns inside of Google Ad Words? Patrick: You can [inaudible 00:17:10.1]. That's the only way, get out to get that. No, no, no, that's my product. That's the only way to get down to how am I going to expand this audience? What does this audience …. what is this audience also interested in? So it … what you basically said, what you told the platform was I want women 18 to 54 is that what you said, 18 to 54? Joe: 25, 54 but- Patrick: 25 and 54 and you basically said they all have the same interest and they don't. Joe: No they don't. Patrick: And they're not even on the same device. So you've got to break it out by device; tablet, mobile, desktop. And you've got to break it out by each age group. You've got to break it out by each interest. And you got to break it out by each keyword. Because if you don't get that data in there you're science is [inaudible 00:28:04.6] value is. Joe: Okay so someone doing this on their own in an Excel spreadsheet doing … think they're doing fairly well odds are that they could be doing a whole lot better. Patrick: Basically. Joe: Right. Another … okay so the tip there was I keep, I want to call it look alike audiences but it's not. Patrick: Just call it multi-variant testing. In AdWords, you've got to multi-variant test, and you've got to get as granular as possible to get the learnings out of that, out of that platform. Joe: Multi-variant testing, okay. Patrick: Yes. Joe: Second so the tip, the next thing you'll sit down and tell somebody to look at? Patrick: So on Facebook, it's completely different. You can't, you have to bucket everyone together and then as soon as Facebook finds you that acquisition and that's you know obviously Facebook and Instagram then it starts to learn okay now I know who you're looking for and it starts to find all the people that look alike. That's where the look alike part comes in. Facebook's AdWord is working in the background to figure that out. When we first set out it might be looking at your return and saying oh my gosh I'm doing way better on AdWords. You have to stick with it. And one of the things that we see as well is that you have a longer sign up or click to buy solution in your platform. What you'll see is people will start that buy on Facebook and they'll get to your form and realize that they don't have enough time for this and they need to go sign up on the desktop. And they'll go to Google search, look up your brand and you have to be able to do that. And that's where that DCM code comes in to play; from double click. Joe: Okay. Patrick: It actually digi up and see the assist on Facebook to AdWords, give the credit to Facebook that was the person who … that's where they saw the ad. They'll just go in to the desktop to finish filling it out Joe: Okay. Patrick: That makes sense? Joe: I did evaluation maybe three weeks ago for someone that back in the first quarter they reduced tremendous volume in their business by Facebook advertising. And then the algorithm update hit in I think April, you know by May. And they went from let's say a half a million a month in revenue to 40,000 a month in revenue. Patrick: Yeah. Joe: Incredibly painful. Patrick: Yeah. Joe: They then jumped to Google AdWords and made adjustments on Facebook. But that type of algorithm update how do you and how does your agency … [inaudible 00:30:34.3] agency, how does your service address that, fix that, take care of that, and make sure that your clients are not going to be suffering from that major algorithm update that Facebook seems to be doing on a regular basis? Patrick: Yeah, it's a good point Joe I mean we're all sort of at the mercy of the changes that happen. That update may have been Facebook's response to Cambridge Analytics which was kind of like on the back end of that GDPR stuff I was talking about. So they have made changes and all these platforms change all the time. What we had is like when I was talking about Amazon with the seat, we're in Facebook's Ad Manager; we have a Facebook rep so we … those changes come to us before. Hey look here's how you're going to have to set these campaigns up in the future to be successful. Be prepared for this, this is going to be our algorithmic change and they'll never tell you what's in the science behind it. But you bring up a valid point about Facebook; it is a very content rich platform. You have to be testing instead of multi variant testing, different light items of campaigns. What you're really doing there is your multi-variant testing creative. So you have to look at an audience and you have to understand is the audience tired of my ad? They're seeing the same ad over and over again. Are they tired of that ad or is the audience exhausted with my product? They don't want it anymore and I have to go somewhere else. But typically what we're doing in Facebook is a lot of creatives popping. So well create a slot, 15 different pieces of creative image a week period [inaudible 00:32:19.0]. Joe: So with AdWords the campaigns you could have a thousand plus potentially. Patrick: Yeah. Joe: Maybe at least 6,000 with Facebook it's more about the creative and fifteen different creatives over a two week period. Patrick: Yeah that's right. Joe: And then you'll continue to test that and swap it out to just continually monitoring the click rate and conversion rate. Patrick: That's right. Joe: What about video on Facebook is that something you're doing and recommend? Patrick: Yeah you know [inaudible 00:32:46.1] there are working really well, there's video component in there. But yeah we're seeing great conversion off of short video. And you know you … on that creative side you have to have high quality images and the videos don't have to be very long; two, three … three to six seconds perfectly in there. Joe: I think the quality I think the audience gets because that's the number one thing in terms of their own website and the Amazon seller accounts is top quality photos that should be the first thing. All right so we talked about Google AdWords, we talked about Facebook, any other thoughts in terms of you sitting down with somebody having a drink and what they should look at if they're running an e-commerce paid advertising campaign? Patrick: Yeah I mean actually on the paid advertising side I … you just have to keep exploring the platform's interest, is that really good … if you know how to use that platform it's becoming a very good conversion platform. And it's interesting when you start to see these new platforms come out typically because they're new there's not a lot of complex decision there so if you can … it's kind of a land grab. It's kind of like what Facebook did to Google. Facebook was a new platform, they finally got their Ads Manager to work properly and Power Editor is what they call it. And people have done really really well. Same thing is happening with Pinterest now. They've got their advertising technology and algorithm is starting to do really well in the backend of collecting data and saying oh this person who bought this is also buying this and they look alike kind of thing. Pinterest is becoming a CPA platform. Joe: Okay, so AdWords, Facebook, Pinterest … and when we say AdWords when we say that we are talking about Google content searches plus I assume were talking about YouTube looped in there as well. Patrick: Yeah YouTube is very tough in terms of direct conversing. What you have to do on YouTube is you use YouTube as a mid-funnel driver to your branded keyboard search. So I know that that sounds challenging but your creating an awareness campaign but you're looking at how that's driving cheap CPA in AdWords because it's your brand and that costs less than say some generic term that like clubs or something like that; whatever you're selling. Joe: Okay. So when you work with a client do you work on … obviously, you've got a budget that you work on, goal setting with either cost per lead or cost per acquisition things of that nature. People … my point is that I know that when I was in the audience is just listening thinking about hiring someone that I was worried that they're going to blow up my budget on it. Patrick: Oh yeah. Joe: Do you work with them on all those goals as well? Patrick: Oh absolutely and everybody is logged in. We're typically buying on your account so nothing's getting taken out of there. And again like everything starts with that audit. But back to your point about I think what entrepreneurs do is they need that margin or store ad to be really high to afford the inventory. And what we go about with Dave and some of the other entrepreneurs here is we want to help you with that. So we'll [inaudible 00:36:19.8] with you so that you can take a little bit more risk on the advertising side. And we talked about this a little bit before the show and it's what I talked to Jason about- Joe: Yeah let me just jump in and get to the point so people understand. Patrick: Yeah. Joe: Part of the biggest problem that a bootstrapped physical products company has is amazing growth and lack of capital to buy more inventory; they're growing at 100% month over month, year over year. And they're taking all of that working capital and putting it right back in inventory and just trying to keep up. And what I do or anybody at Quiet Light does evaluation for that business we talk about planning. One of the simplest things to be more profitable is just don't run out of inventory. But it's kind of hard because they run out of money and can't keep up with that growth. So what you're talking about is as an agency, as a firm, as a partner- Patrick: As a partner. Joe: You're willing to work with them and lend them money to buy that inventory. Patrick: That's right. When we went from $80 to $16 CPL, we broke our partner's logistics. That … I can sum up what you're talking about in just amazing growth; we have the same problem. So you don't have enough capital, no bank is going to give you a decent loan, your business is too young in the first three years and so we recognize that. We're able to look at your advertising and we'll tell you what we can do on the execution side. But we have to make sure that you have the logistics down in the inventory to go take those risks. And we want to take those risks with you. So overall it's to grow your business as big as you possibly can. So that's the goal. That's how we make money. Joe: It's [inaudible 00:38:11.9] it's not all that different from Quiet Light, we're here to help. We have that … sometimes that stigma of oh you're a broker and that was the hardest thing for me going from entrepreneur owning my own business to entrepreneur that's a broker advisor is that those entrepreneurs they say you know I never want to sell my business. I don't want to talk to you. I don't want you to talk me into something. But we are here to help and help you grow your business and build that relationship so that when you plan to sell you'll exit and you'll exit well. Patrick: That's right. Joe: And what you're doing is the same thing is you're helping more than anything else. Of course, you're a business trying to make a living too and obviously doing it very well. But you're going to do the audit for free, you're going to do the test for free. Patrick: Yeah. Joe: And then you're going to dramatically reduce that cost for acquisition or cost for lead whatever the case might be in what the parameters are that you set with the client. Patrick: That's right. Joe: And they're going to have a problem which is dramatic growth and they're not going to be able to keep up with the inventory. They probably already can't keep up with the inventory purchasing and you're going to be there to help fund the inventory purchases and keep this growing which allows you to spend more money on their behalf and a great cost really a great cost for acquisition and make more money for yourself along the way as well. Patrick: Yeah. When we started our company we did it on American Express and Google AdWords buy in YouTube. It [inaudible 00:39:37.5] credit card every $700, so you know I feel your pain that you were feeling and we get it and it's real. Growth is tough to manage; very tough to manage. So for me, I like to consider myself sort of a scaling expert whether that embodies locations and sales. I'm good at that. I mean there are people here that will just do that … building a brand from scratch and selling it for hundreds of millions of dollars. Joe: That's amazing that you get that kind of talent that is choosing to work with you. It's kind of a great working environment for these folks. Patrick: Yeah. Joe: Ok look I never have to work again for the rest of my life but you're making it fun and we're changing people's lives so let's go ahead. Patrick: Yeah and think about Joe, I meant it's exciting. I mean you're in this business because you get to meet really interesting other entrepreneurs. And they all bring something interesting to the table. When they take a nap on we've all been in that battle together and this is a new sort of idea like why are you doing this so- Joe: It's great. Patrick: Yeah it's got to be a part where we're really excited about it and happy to bring it to the market. Joe: Yeah listen, I want to end it here simply because people should be reaching out to you. It's a very least they're going to learn something in the review process. They're going to learn at the very least what they're screwing up on, what they're doing wrong, and what they can do. Choose to do it themselves or- Patrick: Anything works, that's right. Joe: Have you test it and prove that you can do it better than they can. And then they can free themselves up for other things as well like additional product development and clean documentation on their financials. So I say that in every podcast episode hire a good [inaudible 00:41:23.0]. Patrick: That's right. Joe: And one priest, they've heard me preach before. Patrick listen thanks for being on the show. Thanks for taking time out of your day I know you're very busy. We'll go ahead and get this produced get it out to folks and share it with you as well so you can share it with your team. Patrick: Joe thanks for having me. Joe: It's great man, thank you. We'll talk to you soon. Patrick: All right man, take care. Thanks for listening to another episode of the Quiet Light Podcast for more resources from this episode head over to quietlightbrokerage.com. If you're enjoying the show please leave a rating and review on iTunes. This helps share the messages from the show with more business owners like you.   Links: Free review and test: hello@strikesocial.com Inc. 500 Ranking Strike Social

This week Allison and Paige discuss the latest conspiracy against Stormy Daniels, Police gangs, Kylie Jenner’s face, and remind us that Cambridge Analytic isn’t done.

¡Ya instale la beta publica de iOS 12! ¿Por qué Shopify es una buena opción para tu plataforma de comercio electrónico? Cambridge Analytics también trato de influir en las elecciones de México y algunos de mis podcast preferidos.

How would you like a 50% improvement in your advertising effectiveness? That 50% improvement was verified by researchers at Cambridge University and reported in the Nov 2017 issue of the Proceedings of the National Academy of Sciences. Does that sound exciting to you? Does to me. Do you remember the Cambridge Analytics controversy? That company that was in the news during and after the 2016 Presidential Elections. They were hired by the Trump campaign because they claimed they could micro persuade on a “mass level” through email messages and targeted internet ads. What is it about “personality” that they’d want a ‘personality data’ set over something else like “demographic” data? After all, demographic data is widely available and dirt cheap. The second question you might ask is why “Facebook data?” Why not Google AdWords? Why not from another source? And finally, the third question we'll discuss is “what did they do with that data once they have it?” --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

  Detta är avsnitt 167 (precis som Recital 167 EU General Data Protection Regulation) och spelades in den 27 maj och dagens avsnitt handlar om: Innehåll i veckans avsnitt:* Hela dagens avsnitt förutom delar av feedback/backlog och pryllistan ägnas idag åt Q&A kring GDPR som trädde i kraft den 25 maj.  * Cambridge Analytics ur ett GDPR Perspektiv * Microsoft Compliance Manager * The Clarifying Lawful Overseas Use of Data Act or CLOUD Act (Shit vilken cool förkortning... den kommer Björn att gilla) * Lite information om GDPR ur ett Office 365 perspektiv Pryllista:* David: Vanilla Coke* Johan: En ny Wear OS klocka* Mats: Böcker för en Jedi/Sith Deltagare i avsnittet:* Johan: @JoPe72* Mats: @Mahu78 * David: @dlilja Frånvarande deltagare i avsnittet:* Björn: @DiverseTips Egna länkar* En Liten Pod Om IT på webben* En Liten Pod Om IT på Facebook Länkar till podden:* Apple Podcaster (iTunes)* Overcast

We’ve long considered privacy on the internet to be a privilege we can freely give up, at no harm to ourselves. But in light of the recent Cambridge Analytic scandal, that perspective is beginning to... The post The Ethics of Privacy Online with Andy Cullison appeared first on Examining Ethics.

Facebook prend très cher depuis l’affaire Cambridge Analytics. La réputation de l’entreprise est ternie, Zuckerberg peine à rassurer et les manoeuvres en cours pour échapper à la GDPR ne vont pas arranger les chose. On parle beaucoup de la campagne #deletefacebook mais est-ce que ça va vraiment changer quelque chose ? --- Send in a voice message: https://anchor.fm/manuel-diaz-podcast/message

Facebook has broken trust with the public. Should your nonprofit think about leaving the platform? Learn how Cambridge Analytics purchased data from people who did not explicitly give permission and how this affects your nonprofit.

Facebook has broken trust with the public. Should your nonprofit think about leaving the platform? Learn how Cambridge Analytics purchased data from people who did not explicitly give permission and how this affects your nonprofit.

Facebook has broken trust with the public. Should your nonprofit think about leaving the platform? Learn how Cambridge Analytics purchased data from people who did not explicitly give permission and how this affects your nonprofit. The post Ep 58: Is It Time to Leave Facebook? (with Julia Campbell) appeared first on Joan Garry Nonprofit Leadership.

Hace algunos días todas las redes sociales han dado un giro grandísimo, pero el día de hoy Twitter está con problemas de seguridad y manda mensaje a todos sus usuarios de su plataforma. No obstante también hablaremos de Apple, donde se rumora que se robaron una patente., ¿será esto cierto?. Por último estaremos tomando el tema de Cambridge Analytics, que finalmente se rindió y cerro sus servicios.https://www.tendencias.tech | berlin@tendencias.tech | iTunes: TendenciasTech | Spotify: TendenciasTech | YT: Tendencias Tech | FB: TendenciasTech | TW: @tendenciastechSupport this show http://supporter.acast.com/tendenciastech. See acast.com/privacy for privacy and opt-out information.

Twitter exposed our passwords, Cambridge Analytics shut down and Facebook announced new features at F8. Show Notes Twitter Urges Users to Change Passwords Cambridge Analytics Shuts Down and Files for Bankruptcy Facebook holds annual F8 Conference Follow Us Follow Taylor on Twitter Follow Emily on Twitter Part of the Dudes Brunch Network

Following on from our Cambridge analytical podcast a few weeks ago, Mark Zuckerberg has since testified at a congressional hearing, answering questions about the Cambridge Analytics breach and Facebook’s user privacy crisis. Since this hearing the Facebook platform is making some major updates that could affect how your business generates leads and how you make money. What we talk about: - Facebook Removing 3rd party data targeting - Google updates - Infinite scroll - Mobile first indexing Listen to episode 38 now to find out what these updates are and how you can protect yourself. If you have any questions, get in touch with the below zion.ong@alyka.com.au www.facebook.com/Alykadigital/ www.instagram.com/alykadigital/ www.linkedin.com/in/zion-ong-40942817/

Emérito Quintana y Antonio rentero nos hablan de la actualidad del caso Facebook y Cambridge Analytics. Así como de las perspectivas que tienen de Facebook en cuanto a usuarios, ecosistema y ventajas competitivas

PODCAST RECOPILADO, EMITIDO ORIGINALMENTE POR: Podcast Lab 137 [Audio-Relatos Voz Humana] EN: https://mx.ivoox.com/es/interpodcast2018-el-rincon-inmamable-de-engel-audios-mp3_rf_25209903_1.html[Fe de Ratas!! Donde digo Google Analytics, tendría que decir “Cambridge Analytics”, batracio que es uno]. Este es un programa especial. No forma parte de la colección de relatos. Se encuadra dentro de las jornadas #Interpodcast18 que consisten básicamente en un intercambio de podcasts. Hoy “Podcast LAB 137” se convierte en “El Rincón Inmamable de Engel” a quien podréis encontrar fácilmente aquí mismo (en ivoox)^___^ Más información aquí http://www.lapodcastfera.net/ https://www.ivoox.com/podcast-rincon-inmamable-engel_sq_f1452356_1.html Fe de Ratas!! Donde digo Google Analytics, tendría que decir “Cambridge Analytics”. Perdón! Me refiero al escándalo que salió a la palestra hace unas semanas. Links: Glitch (ingles) http://danieltemkin.com/Tutorials/ Glitch (ingles) http://www.glitchet.com/resources Página para glitchear https://photomosh.com/ The 101th Monkey https://es.wikipedia.org/wiki/Efecto_del_cent%C3%A9simo_mono Registros akáshicos http://www.johannesuske.com/los-registros-akashicos/ (página que he buscado random y que por cierto tiene el fondo rosa y azul) Sincronicidad https://psicologiaymente.net/psicologia/sincronicidad-casualidades-significativas La deriva https://ruja.ujaen.es/bitstream/10953/722/1/9788416819072.pdf Los dinosaurios son gallinas https://www.theverge.com/2014/12/11/7378239/chickens-are-closely-related-to-dinosaurs-new-bird-family-tree Cambridge Analytics https://www.elconfidencial.com/mundo/2018-03-20/sobornos-prostitutas-filmacion-cambridge-analytics_1538488/ Rosa y Azul : buscar imagines vaporwave o glitch en instagram Meme https://es.wikipedia.org/wiki/Meme Tropes http://tvtropes.org/ William Shatner Science Fiction Awards https://www.youtube.com/watch?v=lul-Y8vSr0I Películas: Rabid https://www.youtube.com/watch?v=nGiCdwwrobM Invasion of the Body Snatchers https://loinesperado13.blogspot.com.es/2014/09/invasion-of-body-snatchers-1956-los.html Barbarella https://pepecinehd.tv/ver-online/53782-barbarella The day the earth caught fire https://www.pelispedia.tv/pelicula/el-da-en-que-la-tierra-se-incendi/ The day of the triffids https://www.locopelis.com/pelicula/6096/el-dia-de-los-trifidos-parte-1.html Soylent Green https://www.pelispedia.tv/pelicula/cuando-el-destino-nos-alcance/ Threads (cuidado con lo que ves) http://www.veoh.com/adultwarning/watch/v19038004DPDKnGNM Pontypool (zombies y lenguaje). http://pepitos.tv/peliculas/pontypool Otra del mismo director: Exit Humanity (zombies durante la Guerra civil norteamericana) Música: Moondog - BirdsLament (Kundara Remix) Get a Move on (Mr Scruff) Kortisin (Plaid) Sing (Four Tet) City Sphere (Laurent Garnier) Fortnite x too Ugly (Fortnite) Cherry (Ratatat) Take my Heart (if you want it) (Kool & the Gang) Eggplant – Michael Franks Rocket Man – Elthon John Rocket Man – William Shatner Clip de Futurama (“Donde ningún fan ha llegado nunca”) Take my Heart (if you want it) -Kool & the Gang (MM mix)Escucha a Podcast Lab 137 [Audio-Relatos Voz Humana] en: https://mx.ivoox.com/es/podcast-podcast-lab-137-audio-relatos-voz-humana_sq_f1147716_1.htmlEscucha a El Rincón Inmamable de Engel en: https://mx.ivoox.com/es/link_i3_1.html?url=https://www.ivoox.com/podcast-rincon-inmamable-engel_sq_f1452356_1.html

[Fe de Ratas!! Donde digo Google Analytics, tendría que decir “Cambridge Analytics”, batracio que es uno]. Este es un programa especial. No forma parte de la colección de relatos. Se encuadra dentro de las jornadas #Interpodcast18 que consisten básicamente en un intercambio de podcasts. Hoy “Podcast LAB 137” se convierte en “El Rincón Inmamable de Engel” a quien podréis encontrar fácilmente aquí mismo (en ivoox)^___^ Más información aquí http://www.lapodcastfera.net/ https://www.ivoox.com/podcast-rincon-inmamable-engel_sq_f1452356_1.html Fe de Ratas!! Donde digo Google Analytics, tendría que decir “Cambridge Analytics”. Perdón! Me refiero al escándalo que salió a la palestra hace unas semanas. Links: Glitch (ingles) http://danieltemkin.com/Tutorials/ Glitch (ingles) http://www.glitchet.com/resources Página para glitchear https://photomosh.com/ The 101th Monkey https://es.wikipedia.org/wiki/Efecto_del_cent%C3%A9simo_mono Registros akáshicos http://www.johannesuske.com/los-registros-akashicos/ (página que he buscado random y que por cierto tiene el fondo rosa y azul) Sincronicidad https://psicologiaymente.net/psicologia/sincronicidad-casualidades-significativas La deriva https://ruja.ujaen.es/bitstream/10953/722/1/9788416819072.pdf Los dinosaurios son gallinas https://www.theverge.com/2014/12/11/7378239/chickens-are-closely-related-to-dinosaurs-new-bird-family-tree Cambridge Analytics https://www.elconfidencial.com/mundo/2018-03-20/sobornos-prostitutas-filmacion-cambridge-analytics_1538488/ Rosa y Azul : buscar imagines vaporwave o glitch en instagram Meme https://es.wikipedia.org/wiki/Meme Tropes http://tvtropes.org/ William Shatner Science Fiction Awards https://www.youtube.com/watch?v=lul-Y8vSr0I Películas: Rabid https://www.youtube.com/watch?v=nGiCdwwrobM Invasion of the Body Snatchers https://loinesperado13.blogspot.com.es/2014/09/invasion-of-body-snatchers-1956-los.html Barbarella https://pepecinehd.tv/ver-online/53782-barbarella The day the earth caught fire https://www.pelispedia.tv/pelicula/el-da-en-que-la-tierra-se-incendi/ The day of the triffids https://www.locopelis.com/pelicula/6096/el-dia-de-los-trifidos-parte-1.html Soylent Green https://www.pelispedia.tv/pelicula/cuando-el-destino-nos-alcance/ Threads (cuidado con lo que ves) http://www.veoh.com/adultwarning/watch/v19038004DPDKnGNM Pontypool (zombies y lenguaje). http://pepitos.tv/peliculas/pontypool Otra del mismo director: Exit Humanity (zombies durante la Guerra civil norteamericana) Música: Moondog - BirdsLament (Kundara Remix) Get a Move on (Mr Scruff) Kortisin (Plaid) Sing (Four Tet) City Sphere (Laurent Garnier) Fortnite x too Ugly (Fortnite) Cherry (Ratatat) Take my Heart (if you want it) (Kool & the Gang) Eggplant – Michael Franks Rocket Man – Elthon John Rocket Man – William Shatner Clip de Futurama (“Donde ningún fan ha llegado nunca”) Take my Heart (if you want it) -Kool & the Gang (MM mix)

[Fe de Ratas!! Donde digo Google Analytics, tendría que decir “Cambridge Analytics”, batracio que es uno]. Este es un programa especial. No forma parte de la colección de relatos. Se encuadra dentro de las jornadas #Interpodcast18 que consisten básicamente en un intercambio de podcasts. Hoy “Podcast LAB 137” se convierte en “El Rincón Inmamable de Engel” a quien podréis encontrar fácilmente aquí mismo (en ivoox)^___^ Más información aquí http://www.lapodcastfera.net/ https://www.ivoox.com/podcast-rincon-inmamable-engel_sq_f1452356_1.html Fe de Ratas!! Donde digo Google Analytics, tendría que decir “Cambridge Analytics”. Perdón! Me refiero al escándalo que salió a la palestra hace unas semanas. Links: Glitch (ingles) http://danieltemkin.com/Tutorials/ Glitch (ingles) http://www.glitchet.com/resources Página para glitchear https://photomosh.com/ The 101th Monkey https://es.wikipedia.org/wiki/Efecto_del_cent%C3%A9simo_mono Registros akáshicos http://www.johannesuske.com/los-registros-akashicos/ (página que he buscado random y que por cierto tiene el fondo rosa y azul) Sincronicidad https://psicologiaymente.net/psicologia/sincronicidad-casualidades-significativas La deriva https://ruja.ujaen.es/bitstream/10953/722/1/9788416819072.pdf Los dinosaurios son gallinas https://www.theverge.com/2014/12/11/7378239/chickens-are-closely-related-to-dinosaurs-new-bird-family-tree Cambridge Analytics https://www.elconfidencial.com/mundo/2018-03-20/sobornos-prostitutas-filmacion-cambridge-analytics_1538488/ Rosa y Azul : buscar imagines vaporwave o glitch en instagram Meme https://es.wikipedia.org/wiki/Meme Tropes http://tvtropes.org/ William Shatner Science Fiction Awards https://www.youtube.com/watch?v=lul-Y8vSr0I Películas: Rabid https://www.youtube.com/watch?v=nGiCdwwrobM Invasion of the Body Snatchers https://loinesperado13.blogspot.com.es/2014/09/invasion-of-body-snatchers-1956-los.html Barbarella https://pepecinehd.tv/ver-online/53782-barbarella The day the earth caught fire https://www.pelispedia.tv/pelicula/el-da-en-que-la-tierra-se-incendi/ The day of the triffids https://www.locopelis.com/pelicula/6096/el-dia-de-los-trifidos-parte-1.html Soylent Green https://www.pelispedia.tv/pelicula/cuando-el-destino-nos-alcance/ Threads (cuidado con lo que ves) http://www.veoh.com/adultwarning/watch/v19038004DPDKnGNM Pontypool (zombies y lenguaje). http://pepitos.tv/peliculas/pontypool Otra del mismo director: Exit Humanity (zombies durante la Guerra civil norteamericana) Música: Moondog - BirdsLament (Kundara Remix) Get a Move on (Mr Scruff) Kortisin (Plaid) Sing (Four Tet) City Sphere (Laurent Garnier) Fortnite x too Ugly (Fortnite) Cherry (Ratatat) Take my Heart (if you want it) (Kool & the Gang) Eggplant – Michael Franks Rocket Man – Elthon John Rocket Man – William Shatner Clip de Futurama (“Donde ningún fan ha llegado nunca”) Take my Heart (if you want it) -Kool & the Gang (MM mix)

In this episode, we riff on guns, YouTube, and Facebook. And we’ll sit down with Justin Carroll. He’ll us understand Cambridge Analytics and your intimate secrets. ~ Become a supporting member here: http://www.itrh.net ~ Resources from this episode can be found at: https://www.intherabbithole.com/e252 Episode Topics: What happened to the ITRH Facebook page and group Why this is a short episode Cambridge Alanalitica data scrape How much of your intimates were scooped up The current attack on the Second Amendment Thoughts on the YouTube "Gun Ban" ~ Become a supporting member here: http://www.itrh.net ~ Resources from this episode can be found at: https://www.intherabbithole.com/e252

Freewheeling With Loop and Lou April 5, 2018

Ventiquattresima puntata della TERZA STAGIONE della trasmissione Radio Gente Nerd in onda su Radio Gente Umbra.SPEAKER: Alessio Vissani,Simone Frascarelli, Michele De CanaleTEMA: I dati su Internet e il caso di Cambridge Analytics

Ventiquattresima puntata della TERZA STAGIONE della trasmissione Radio Gente Nerd in onda su Radio Gente Umbra.SPEAKER: Alessio Vissani,Simone Frascarelli, Michele De CanaleTEMA: I dati su Internet e il caso di Cambridge Analytics

Stefan Selig, Managing Partner at BridgePark Advisors, discusses the impact of China and the U.S. trading tariffs. Julie Johnsson, Bloomberg News Aerospace Reporter, explains how Boeing has been hit by the potential trade war. Bloomberg Tech host Emily Chang breaks news that 87 million Facebook users were affected by the Cambridge Analytic breach. John Gittelsohn, Bloomberg News Investing Reporter, says California has become home to bond kings. And we Drive to the Close with John Traynor, Chief Investment Officer at People's United Advisors.

Stefan Selig, Managing Partner at BridgePark Advisors, discusses the impact of China and the U.S. trading tariffs. Julie Johnsson, Bloomberg News Aerospace Reporter, explains how Boeing has been hit by the potential trade war. Bloomberg Tech host Emily Chang breaks news that 87 million Facebook users were affected by the Cambridge Analytic breach. John Gittelsohn, Bloomberg News Investing Reporter, says California has become home to bond kings. And we Drive to the Close with John Traynor, Chief Investment Officer at People's United Advisors. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

En este podcast analizamos el escándalo de Facebook con Cambridge Analytics y cómo las redes sociales juegan con tus datos y los usan de una manera descontrolada.

Esta semana intentamos desgranar los acontecimientos de los ultimos días en facebook, con el escandalo de la fuga de datos por parte de Cambridge Analytics, la deficiente seguridad de facebook y sus consecuencias.

This scandal is all over the news right now so it’s time to cut to the chase. Episode 35 has everything you need to know about the Cambridge Analytics scandal. What happened? Why did it happen? How did it happen and what’s next? Facebook’s data collection capabilities aren’t a secret and any marketing manager/business owner/Gen Y member knows that this data is the key to a successful campaign. But morally, how far can you use this data for your own benefit? Listen to the podcast and find out, or get in touch below. zion.ong@alyka.com.au www.facebook.com/Alykadigital/ www.instagram.com/alykadigital/ www.linkedin.com/in/zion-ong-40942817/

As we speak Facebook founder Mark Zuckerberg is watching his net value sink by billions of dollars. Companies such as Cambridge Analytics, a British company, have been used by political parties on both sides of the aisle to target their voters. That’s why we have invited our friend Jess Hirsh back to the Full Count. When we don’t understand the world of data, tech and social media we call on Jesse, who lectures and writes on these subjects.

Episode 12: We spoke with Matt Hodges, a software engineer who developed technology for Hillary Clinton’s 2016 campaign. We discuss the Facebook and Cambridge Analytics story in detail, providing insights into how Aleksandr Kogan's personality quiz app worked, what Facebook users should know, and what this means for Facebook and developers going forward. --- Support this podcast: https://anchor.fm/besttechie/support

Michael and Abadesi are back again for episode 5, with a super busy news week. They talk Jay Z investing in a startup attempting to reform the criminal justice system. Then cover the meaty topics of the day, including the Facebook and Cambridge Analytics drama, Theranos CEO being convicted of fraud, plus the first death related to a self-driving car. Use the #techish hashtag to continue the conversation with Aba and Michael. Or shoot us an email at techishpod@gmail.com

Esta semana The New York Times y The Observer publicaron una investigación que mostraba cómo la consultora Cambridge Analytics utilizó datos privados tomados del Facebook de cerca de 50 millones de estadounidenses en beneficio de la campaña del Donald Trump. Como estamos a pocas semanas de las presidenciales invitamos a dos miembros de La Red de Innovación a nuestro podcast para entender cómo este escándalo puede impactar nuestras elecciones.Ellos son Victor Solano, Director de Comunicación Digital en KREAB Colombia y Juan Diego Casteñeda, abogado, experto en temas de intimidad de la Fundación Karisma.Para leer las lecturas recomendadas por los invitados pueden entrar a este link: “Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World” de Bruce Schneier https://www.schneier.com/books/data_and_goliath/

In this episode we talk about…Cambridge Analytica, deep fakes video processing, self driving cars and the first pedestrian fatality, Alexas evil laugh and the return of Clippy! Where bytes and bites collide.

In this episode we talk about…Cambridge Analytica, deep fakes video processing, self driving cars and the first pedestrian fatality, Alexas evil laugh and the return of Clippy! Where bytes and bites collide.

This week, Inc. editors and writers talk about how Danielle Applestone teamed up with the founder of MakerBot to make desktop manufacturing affordable. The crew also talks about how Facebook is trying to overcome reports that the data firm Cambridge Analytics gained illicit access to data collected from 50 million Facebook accounts and used it to boost Donald Trump's presidential campaign. Lastly, the group discusses how Bird, an electric scooter company, has become the next new hot startup.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Discussing all the latest details around the Cambridge Analytic scandal. David Ball, Reporter for Metro Vancouver who has been following this story closely joins Angela on Calgary Today.

Walter reveals moments when he realized his impact on his kids' lives. Plus his thoughts on the incompetence of Facebook management, it's not because of Cambridge Analytics. www.legacybox.com/walter

EP121 - Shoptalk 2018 Recap Part 1 ShopTalk is an annual trade show held in Las Vegas focused on retail and e-commerce innovation.  In it's third year, it has become the fastest growing can't miss event in our industry.  This year 8,400 industry professionals attended the event (up from 5,400 last year).  The 2018 version took place March 18-21, 2018 at the Venetian in Las Vegas. There is so much content at the show, that we've divided our recap into two parts.  In Part 1 we cover: Macy's Keynote Target Keynote Amazon Go Keynote Future of Grocery - Moderated by Jason Goldberg Zia Wigner Keynote (Global Chief Content Officer for ShopTalk) Ulta Keynote Nike Keynote Ocado Keynote Pinterest Keynote Fresh Direct Keynote Facebook Keynot Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 121 of the Jason & Scot show was recorded on Monday, March 19th 2018. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:25] Welcome to the Jason and Scott show this episode is being recorded on Monday March 19th 2018 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot: [0:38] Hey Jason and welcome back Jason Scott show listeners Jason and rare time when we're together and this is actually the second week in a row so pretty exciting where live live live here from the Venetian in Las Vegas. Jason: [0:53] I know I feel like I have won the lottery getting to hang out with you this much. Scot: [0:56] I know you're you're a very lucky man that's all I can say. Show listeners we are we recording this at the end of the day on Monday consumed 2 out of 4 days of content so I can call this the shoptalk halftime show. And the show this year is really dense and we thought it be important to give you guys, real-time update of what we're learning about the show some of the more interesting ass, so that we can kind of have at least have two updates with me actually put a third depending on what kind of content comes out in the next couple days so. Just a quick overview of the show this year it looks like the attendance is about double I think we decided Jason is that right, so I think they're saying somewhere north of 8400 attendees definitely feels like it the show outgrew the Aria and is now at the Venetian, I'm in I guess it used to be called The Sands conference in your butt and now they caught this fancy Palazzo or whatever it is Conference Center. And another thing that's really interesting this year is they've added a couple of new tracks there's there's a grocery talk track which I know is near and dear to your heart so there's this kind of acknowledgement that groceries undergoing digital change really kind of in a bike. Not only that but actually on the show floor and then there's a whole track around Ai and machine learning which is been one of our favorite topics. The the big me coming from the vendor world the show floor is absolutely huge this year last year there was like these little mini meeting room kind of things and this year they went full show room and they've done it I don't know the square footage of that but it is as big as. [2:32] Shoptalk it's as big as shop.org it's his maybe half the size of a retailer I would say. But for a shows for sure you're having an exhibit floor it's pretty impressive I would say that. You know they've done a really good job with that another thing I really like is it under that they've done is a lot of the food and then to get to the general Keynotes you have to walk through the exhibit floor, I and the vendors are well aware of that and they are lined up and ready for ready for action that's who hugs so that's that's interesting and any other kind of, the macro things you want to talk about that you notice this year before we go into the details. Jason: [3:12] I mean just said the one interesting thing the way they were arranged the the exhibit floor is in these sort of subject-matter Pavilion so there's like. AI Pavilion that you know is largely companies focused on a and a grocery Pavilion so if. If you're looking for a particular type of vendor they've sort of Consolidated those all together which I like I think it makes it easier to find relevant stuff. And then. If you're a retailer you could come to the show for free if you agreed to take a certain number of meetings with vendors so the program that other shows have done that I've never seen it done on the scale they've done here so they. Paid for a bunch of retailers to fly here in the end their hotel rooms they arranged a bunch of meetings with vendors and as big as the trade show floor is there's a whole huge back half of the trade show floor, they just all these meeting tables that are like speed dating between exhibitors and vendors and it's it's a little bit like Tinder, the vendor had to say they wanted to meet with this particular retailer in the retailer had to say they want to meet with this particular vendor. Scot: [4:23] Double opt-in. Jason: [4:25] Exactly. Scot: [4:26] Swipe left swipe right. Jason: [4:27] Yeah and so the the BD people for my company we did several those meetings and felt like they were all all valuable in in favorable so. It's approximately. Scot: [4:38] Does that come with the exhibit space or is it kind of separate. Jason: [4:40] Yeah there's a bunch of bundles you could buy that were like this amount of space in this mini meetings. Scot: [4:45] Is there a popular in Europe I know are European Folks at Channel visor participate in these meetings and always felt weird from the US perspective that you were kind of like. Paying for the vendor to meet with you but I. They've always worked worked out pretty well for your PIN folks it's interesting to see them kind of bring that over date they did just do their European show shoptalk I wonder if that's something a best practice they brought over as part of that. Jason: [5:09] Actually it does appear so they did a Europe shoptalk last year and it and they cancel that show so I didn't get to go I assume it wasn't. Quite as well adopted as the u.s. won and now they're calling this the global show and they're trying to get all their European attendees to come here. But you're you're absolutely right like they could have definitely lifted some of those best practices and I frankly I came here a little skeptical about the meetings because. There there were some logistic hiccups weeding up to it like if a vendor opted-in and we opted in but it didn't fit in one of the time slots they had available. I think we bought more meetings than we got so they had to give us some credits back and and not to sound too vain but where. Better known brand than a lot of vendors on that floor so if they struggled give us the meetings we bought you could imagine some smaller lesser-known vendors. Scot: [6:03] But it seems like the space was constrained not the demand. Jason: [6:07] Exactly yeah and then like once we got here it sounds like it went real well so agree with you like this feels like one of the few shows in our space that's vibrant and growing. Scot: [6:19] Yeah yeah and that's what sticking to some of the content highlights I got in late Sunday night super late and then you were here all day so why don't you could get off and tell us some of the highlights from Sunday. Jason: [6:30] So I am in back taking residency here in Las Vegas I'm here for 16 days. In the hotel room that you and I are sitting in right now so that's a new experience for me and Sunday night had some good key notes that I was looking forward to hearing the first one was Jeff can that who's the CEO of Macy's. And so he was talking about some of their progress they had their first. Favorable quarter and I want to say like 11 consecutive quarters and and so you know he was very optimistic that that they're there. Turn around program that they called the North Star is starting to work since we talked about a couple of the the upcoming initiatives they have a program they're calling growth 50 which is essentially. They selected these 50 Macy's store. The Dare going to. Put all of their best practices and capex investments into in 2018 in the idea is to see which of those things work best and deploy them into all there the rest of the Macy's Fleet in 2019. So it'll be interesting to figure out what those 50 stores are and keep an eye on them. Scot: [7:40] What does 50 stores are and keep an eye on them and it goes Herald Square. Jason: [7:45] Seems to be somewhat shocking of that was not one of them. Scot: [7:48] Does that mean like the giving up on the other 50 is at Macy's shutting stores. Jason: [7:54] Closed a bunch of stores but they're still in business will check me on this but I don't want to say that it's going to be like 2000 store so that it's still a lot of stores and what you don't do is just. Do a bunch of expensive things and I'll mm hope they work so so picking 50 stores as Pilots kind of makes sense. Scot: [8:11] , complex offline av-test. Jason: [8:14] Yeah as we caught a match Panel test actually but that's sort of the original Navy test. So that's interesting they announced that they are deploying mobile scan & go check out to all their stores by the end of 2018 so what that means is. You've installed at Macy's mobile app you you scan the items you want to buy. For it on the mobile app and you walk out without ever having to get in the checkout line if there's loss prevention tags on the apparel which there is on a lot of the apparel. You have to walk by a security desk show on a digital barcode on your on your phone and they'll remove your tags but that potentially eliminate. What date Macy says is the number one complaint about Macy's which is hard to find a cashier or too long a wait in line. So they were they were pretty bullish on that. Scot: [9:13] Surfin you're doing that or that's just like part of their point of sale and stuff. Jason: [9:16] They did not disclose that they were partnering with the vendor to do it it seems like something they built or not ganic Lee you are you are absolutely right there are third-party vendors that you can hire to facilitate that for you but. I somewhat suspect that Macy's is not using a third-party to implement it another one that was interesting to me and I haven't seen the meteor really pick up on this year. But he talked about their desire to clean up their promotional calendar and. Scot: [9:43] Sounds familiar. Jason: [9:44] That's retail code for we want to get away from all of the crazy promotions were doing and he specifically said we want to eliminate the need for a Shoppers to do quote on quote Macy's math. To figure out how to get the best deal. Scot: [10:01] This is longtime listeners will know this is kinda killed JCPenney right. Jason: [10:04] Even more more funny it it absolutely kills Ron Johnson's 10-year JCPenney they were highly promotional he tried to dramatically clean up their promotional calendar and. Just didn't work. A time a lot of us criticize Ron Johnson because we were pointing out that retailers like Macy's had tried this in the past and it didn't work for them so it's even more ironic. That Macy's that has frankly past experience trying to move away from from promotional pricing models is going back to it and we we talked on listener question shows about the fact that. Everyday low prices seems like the future pricing and because of transparency these promotions aren't as appealing as they once were. But it's really hard to shift once you have a customer base that used to promotional pricing. Scot: [10:53] Now so Terry Lundgren so he is transition. His big thing was to add that discount store inside of Macy's but I didn't hear you saying about that is that stole, is that the kind of makes sense if your have this discount like Dollar Store jammed inside of Macy's or TJ Maxx is probably more appropriate analogy then I think it does make sense to then you could have at least kind of a, a way of balancing out the promotional things is that still tragedy but or or is that off the table. Jason: [11:21] I I think that still is a strategy Macy still does have these off-price stores that I think the most Perfect Analogy is that are you notice or to Nordstrom Rack equivalent but they were mentioned it all in the keno. So either you like they didn't double down on it or say they're moving away from it you can interpret moving waste and promotional calendar that you know they're there. Trying to Jack the margins up in the main line Macy's stores but you're exactly right like they could be to differentiate it from the discount concept Moore, so we'll have to see how that plays out the next keynote was Target so this is Brian Cornell is the CEO of Target there another retailer that you could kind of say is in the midst of. Turnaround strategy and he spent he did a couple interesting things about his was a little more. West tactical in the Macy's keno and he talked a lot about. The their migration to digital and how they've embraced digital and he he talked about this he didn't called The innovator's Dilemma. That's essentially what it is he's like you know there's this natural inclination when you have all these stores in the stores are profitable in these new shopping behaviors come in to say you like why would I ever invest things that discourage. Customers from going to the store that that's just your natural instinct. And he claimed that like Target had overcome that instinct and was now short of embracing. [12:55] Digital and they were largely converting the stores in to fulfillment hubs and that they they ship something like 70% of all their eCommerce orders from the store. Brought on stage with in the CEO of shipped which is a logistics company they just bought. You said that they bought them specifically because they wanted to be the first national retailer to offer same-day delivery in all markets. Scot: [13:19] And then just last week they announced they're growing that out and more stores. Jason: [13:24] So I think their intention is to get eventually get it in all stores that are also experimenting with curbside pickup which we've talked a lot about here. So a lot of interesting things there and then he pivoted to another topic that I think is going to be very common this year which is there they're doubling down and reinvestment in owned brands. And this used to be the thing we call private label the the purple an hour when they talk about own brand they're talking about Brands they created offense. That in some cases they even sell it other other channels of distribution I'm so potentially sell on Amazon. And target has been very successful own brand they're also talking about brand exclusives so we'll sell stuff from National Brands but. Excuse that are only available in our store and will sell limited edition stuff so the stuff you know that there's a constrained Supply Target some what famous for that with promotions they've done for people with Lilly Pulitzer in others. So that is one of their big plays that's most retailers big play against Amazon has to sell stuff that Amazon can't sell. So that was kind of his big talking points. Scot: [14:42] So I know they room essentials is there like furniture brand and then what is a jack and. Kids one cat jacket are there any examples where they sold those other places. Jason: [14:59] So I haven't as Machine Target sell their own brands in other places. Scot: [15:04] Costco has. Jason: [15:06] Costco very famous he does there's more Kirkland on on sold on Amazon than on Costco.com I think. Scot: [15:12] Yeah but there are other. Jason: [15:15] I'm trying to remember if Target invested in or owns method but method is sold elsewhere so there's. Scot: [15:20] I swear Dakota velvet with that a designer Michael Graves Sr. Do one of our interns to research them. Jason: [15:28] Yeah yeah yeah let me know how that works out for you so that was an interesting keynote and then. Sort of the perfect transition the third keynote on Sunday night was to VPS from Amazon that are responsible for the Amazon go store so this is Gianna Parini. Responsible for who started the. The business leader for Amazon go and then dilip Kumar who's responsible for all the technology used in the Amazon go store and is also responsible for the Amazon bookstore. So the very first thing they did which was just I thought hysterical after both. Target and Macy's had mentioned kind of Scan & Go. Amazon of course came on and threw shade at what a pain in the neck skin and go is and how we really built the store just because customers don't want to have to scan each item as their. As their shopping. Scot: [16:29] Is that a learning from the book store cuz that's how the bookstore model works. Jason: [16:33] Yeah well I don't know specifically I mean. Scot: [16:35] Typically the kind of throwing shade at the bookstore. Jason: [16:38] Yeah and I would argue the bookstore is in many ways the worst version because you like literally can't find out the price without. Scot: [16:44] Face can't even find a price there's more scanning you would even get it at Macy's. Jason: [16:48] I told you it was not a very hostile interview so let me just say that question was not asked. Either of them but it was a little bit funny this was the keynote I was most looking forward to Amazon Prime now was at the show last year and I felt like. They shared a lot of new information about the prime now program that they least I wasn't previously aware of. It was less through this time so I didn't do was not a lot of like major new disclosures normally trying to figure out his. How to get a roll go out to more stores are you getting to put it in Whole Foods your new announcements like that at this it is Keynote. They did talk about what some of the best sellers in the store was and apparently there's this chicken sandwich that's been there Perpetual number one seller but it is a lot of food stuff so that Amazon makes their own meal kits in that store in the doors are top sellers. Fresh fruit is a top seller there's an odd thing about Amazon and fresh fruit. This store is in the corporate headquarters in this corporate headquarters Amazon has way less employee amenities than almost any other big company. So the rare amenity that that Amazon liked out a lot is. Did they give free bananas to all the employees and apparently this has killed the market for bananas in downtown Seattle. The smoothie shops used to charge to put bananas in the Smoothie now they let you bring your own smoothie your own bananas in to put in a smoothie because everyone in downtown Seattle gets free bananas from Amazon. Scot: [18:22] Does the banana thing so when Prime took on Arrested Development there was a big. What is running jokes I'm not a huge Arrested Development person but there's a banana stand thing in there and I think they started it as kind of like to celebrate that it's kind of kept going is that is that true or did I make that up in my head. What decimal burx Amazonian Institute election. Jason: [18:43] Or just is this odd fruit thing with Amazon so then I found it funny that like this. The store which is largely the employee cafeteria is really what the Amazon go store is the number one seller is fruit so it made me wonder if they're going to stop by the bananas. They can monetize the bananas in the ghost. Scot: [19:00] How we don't sell a lot of bananas in the guest room. Jason: [19:03] No I imagine that it's fresh fruit other than bananas but there were a couple other interesting things so delete was talking about like. The ghost are we talked about a lot it's based on. Very Advanced machine learning around computer vision so this is mostly done with cameras and the interviewer asked why they chose cameras there all these examples in Europe in elsewhere of people trying to do similar concept with RFID tags. And they they felt like aspirationally a store model where they have to constantly apply tags and sensors to all the Shelf some product. Wasn't very interesting to them they felt like that the much more scalable long-term solution was to invent this computer vision model. Scot: [19:49] Now I know you're very passionate about RFID tags how do you feel about that. Jason: [19:52] I think he's right I think RFID tags are item level RFID tags for products in a store. Is a pain in the neck and unless we get to this thing called Source tagging where all the manufacturers put the RFID tag on in the factory it's it's never going to take off. Scot: [20:09] Can you do RF IDs for like a fruit and stuff. Jason: [20:13] Potentially yes so at the moment. Scot: [20:15] Yeah at the moment. Jason: [20:19] Yeah it there's a man. Scot: [20:21] RFID on my app. Jason: [20:22] So there's a sticker on every one of your apples now and that sticker could essentially be an RFID tag. That sounds like a Farfetch'd example like there's an argument in the future of food that you're going to want to know a lot more about that Apple before you buy it like how many, days ago was picked and all these other things and so like you you could imagine them wanting a tag each individual apple for a variety of reasons. All that aside it was just interesting to hear them talk about how they debated tags versus cameras and went with the cameras. Scot: [20:55] Another nice thing with with cameras is once you get on digital then more law should kick in where RFID tags rising to this manual. Process that is not going to change the scale and will always be subject to let you have a robot that can put the tags on her which. Jason: [21:12] What kind of software vs. Hardware really like an unlike General lease offers I have a lot more profitable because as as you scale at the the normal cost is very well. Scot: [21:22] Yeah then you have the the nurse's other acceleration I don't know so Moore's logic we all understand that you don't processing power gets doubled every two years but then, you know I wonder if there's some correlated to that with machine learning like the system get smarter every X things that sees Pride another there's some pretty interesting thing there that also is. Jason: [21:43] Yeah I mean there's a couple examples of that like the the. Accuracy of computer vision which is this specific subset of artificial intelligence this towards using has been improving faster than more as wise as a noun yeah. Scot: [21:56] You think it would yeah and then I hit some kind of like. Jason: [22:00] Resume wait I had some flat toe because it's unlike chips which could always get faster at some point your computer Visions perfect. Scot: [22:09] How do they tell like a chicken sandwich in a tuna sandwich but do they have to put different containers on it to help her. Jason: [22:16] So that was a good question that wasn't asked but there was a similar one that was kind of interesting so because there no sensors on on the items the camera has to recognize every skew in the reporter said like. Do you struggle the tell sugar-free Red Bull from regular red bull. And he's like yes we do it right like that those are the the the really difficult edge cases and I thought about that before they like different flavors or or subtle differences your chicken versus tuna sandwich being up in exacerbated version of that. Would be really hard and then he pointed out of part of the problem I haven't considered before. Not only do we need to tell sugar-free Red Bull from regular red bull the moment when we need to tell them is the exact moment when you picked it up and probably block the word sugar-free with your thumb. And so those sort of obfuscate abused that they get is obstructed views they get in the product is also a pretty tricky problem. Scot: [23:12] No Amazon in kind of the play but they've done with frustration free packaging you can almost see them going back to the manufacturing kind of having you know, air visionfriendly packaging where you make this one purple in this one yellow or something other than a small kind of text word for sugar. Jason: [23:29] And you've hit on one of the reasons like this works for ghost or the potential and other things everyone keeps calling at the ghost or a more accurate turn might be Go restaurant because they're actually is a big kitchen in the majority where they sell is food that is prepared. In that store and search your point they can solve their own problem by using square boxes for the chicken and round boxes for the tuna or whatever whatever they want to do. A minority of the skews in the store are National Brands so for their own Brands they can make the packaging distinctive enough. It does have that problem where has much harder to do a whole food store or something like that. Scot: [24:11] Wonder if they could even do have seen some examples this in retail, I want to take an overlay some kind of a machine readable but not human-readable thing on the packaging to write so the chicken in the tuna come in the same package but the machine can see maybe the UV level or something you know that something that very clearly you know, 2 blinking circles versus a red boxer and things in. Jason: [24:35] They can build cameras that seen in the infrared Spectrum or something like that yeah absolutely not discussed but interesting things to think about. Scot: [24:41] Did they talk about when they first launched we did a deep dive on that the. They had a room right there in the store where people were kind of like both checking the AI and then also you know I'm sure they are kicks out and says does not compute and there's some air right there in a human has to go, like figure it out. Do they talk about that at all but the air raid and. Jason: [25:04] Omelette no only very indirectly so they did not talk about how well the machine learning the Machine Vision is working or the Air Raids they were asked how many employees work in the store for any Dodge that question 2. She talked about. Three big classes of employees that they're like you seen how you been to the store you seen how many people are in the kitchen you seeing how many people on the floor helping and you've seen how many orange shirts there are. An orange shirt is if you been to the store is code for these employees that are working in the back room looking at the video displays and training the AI in so the implication was there still. An army of orange shirts watching a lot of people shopping and refining though I'll grow them. Scot: [25:54] It's a nurse and they don't use Mechanical Turk for that because I'm a janaz be real time so after like you. Jason: [26:00] Videos welcome to the store I bet you that video isn't like it was in real time going I mean it's a lot of cameras so even even Amazon would like love the 8 of us bills for doing that. [26:12] So that was interesting I would have like to hear some. Scot: [26:14] I'd like to hear some way you should have been the interviewer on that one but Amazon negotiates these things very carefully so I imagine there's a reason so that things didn't go to where we would like to see. Jason: [26:27] And then the only other thing that kind of came up with a bit that was interesting to me. Scot: [26:29] I put a bet that was interesting to me as they did talk about. Jason: [26:32] They did talk about the fact that. You have to have an app to be in the store cuz you you have to have the go app to register you so to walk through like a Subway turnstile to get in in one of the. The peripheral benefits of that is did they allow Shopper feedback to be given real time in the. And so unlike almost any other store went to Shoppers in the middle of the shopping experience and something doesn't go how the Shopper wants they can in real time. Give feedback and that feel it feedback is tagged with a contact that Choppers in so that shows she said that that's been a surprisingly valuable. Data stream for them to improve their operations in the store which. Scot: [27:19] You are using beacons they know where you are too or that the machine that visual stuff are knows where you are better than any bacon they don't. Jason: [27:25] Visually light and again it's a tiny store so I you're in front of one of three gondolas so like so it's like probably tagged with with that kind of contact information. Scot: [27:35] Now Jason Delray overtree code that you Commerce reporter he is kind of heard rumors are dug up some some data that indicates there's a plan to open for 5 more the stores and then did they talk about Whole Foods at all. Jason: [27:49] Only in that context that they said they have no intention of deploying this Whole Foods right now and said two ways to introduce. Usually win on Amazon and play emphatically says they have no intention of doing something you should sort of assumed they're going to do it right like because they have no intention of offering a shipping service they have. There's a lot of history of them denying something right up until the moment they do it in this case I think there's a lot of logistical reasons that Amazon go dozen. Legacy Whole Foods Fleet of stores particularly well so I sort of do believe them. Scot: [28:27] Let's talk about this I think it's interesting so why why doesn't it work in a Whole Foods is it just the cost or what. Jason: [28:32] So in this very smart 2000 square foot store there's more than 50 cameras to make sure that they have complete coverage on the store and. What they need to do is from the time you walk through that Subway turnstile they have to maintain line of sight on you at all times and have to maintain line of sight on every skew in that store. I'm so there can't be any blind spots where no camera can see you in there camping spots where every camera in the store loses track of you momentarily because then even when they saw you again. They don't know that you're the same person that had the app when you walked in the store right so this store was designed from the ground up. The perfect lines of sight it's a very boring square store with no displays in the middle of the store in a traditional store you have this thing. And those Donna was in the aisle obstruct your ability to see certain angles you have lots of displays that. You know for fruit and things that like tree blind spots in the store you have vendor provided displays that aren't even provided by Whole Foods that block lines of sight in the store. The amount of cameras you would need to eliminate every blind spot in a 25000 square foot Whole Foods is. Almost mind-boggling and then you still have another problem you can't let a customer go into an elevator where they wouldn't be on a camera you can't let a customer to go to a bathroom there's a whole host of things that you know just taking off. [30:06] The Whole Food stores that are D exist and retrofitting them with this technology doesn't feel very likely to meet could they build new Whole Food stores. They're intended to be more compatible with this yes could they use this technology in The Limited ways in that whole food could they use this technology to make you not have to get your wallet out when you pay and just charge your Amazon account. Scot: [30:29] Or the most popular part of a Whole Foods is the prepared section in a lot people just go and have lunch at Whole Foods so you could see I'm kind of like yeah. Jason: [30:36] Panda Express portion you can have an Amazon go store inside of the the Whole Foods or for sure. Scot: [30:43] I bet that's kind of what he's hitting at because he said he also said something like stay tuned yeah we have no plans to put in Whole Foods but stay tuned with a lot of people took to mean either there an open more stores are there was some plan to do something at Whole Foods it's kind of like different than the question. Jason: [30:57] And to me the most valuable thing that you can do with this computer vision that they could very easily do it at Whole Foods is just putting the camera at forget tracking the customer. Just putting the camera to see the shelf and to accurately track the inventory on the Shelf is hugely valuable. For the store stores are have very poor inventory and they spend a lot of money to maintain that poor inventory and leveraging the computer vision system to have more actor and inventory. That alone could be super valuable to Whole Foods. Scot: [31:32] That's the really bad part of the delivery so I'm a big instacart I've tried I use them all over it regularly now because because it's a maintained DC, so you're having cameras that then watch them and Tori and see the last apples been picked by in-store customer so that me the delivery customer. Or that apple and then get a stock-out you know that you're some really big wins on all side of the equation there I think you're right that's it. Jason: [31:58] Absolutely and I think that's going to come up again and some of the other Keynotes we're going to talk about as well. Scot: [32:03] Cool so that any other highlights from Sunday you don't hit any crazy off the hook parties where you were dancing on the table. Jason: [32:09] None that I'm contractually allowed to talk about. Scot: [32:12] Or that you recall that takes us to Monday and then I got in late late late Sunday night so I was able to hit some stuff Monday, the way it works this morning is you had two tracks in the way they're running these tracks as there's five parallel tracks as a, 20/20 build these events and always frustrate people that that event planners do this but they do it for a reason it's designed so that you'll bring, five people you in for friends from your company so and then they there they're very somatic this year I don't remember being as the Mac last year so they're there was a grocery track for example. I was, I attended the first track it was really interesting it was about Brands as in the grocery track that could have been anywhere and there was a VC there that invest in kind of nascent brands. Consumer Brands 7-Eleven was there and and then another investor of his rule was entirely clear to me but he's really all about subscription kind of products. I think there is when we hit on the show a lot where, you notes create a brand used to be like a PNG level event where you would have to go spend $92 to kind of say here's this idea for a swifter and it can be this or going to watch on TV with a 50 million dollar campaign to do the Super Bowl ad now, the world is swimming in Brands and in fact this panel was there so many Brands out there that, everyone's really struggling to kind of like figure it out one of the more interesting things I thought you would like is you know the interviewer has 7-Eleven is all this digitally need a vertical band saw it bother you that she said no it's great because. [33:50] Those companies you know once they get to certain scale we know they, control like it's when I have to test it in our store and then we can help them because most times if they're doing well digitally against the cpg they're selling cases and large volumes, they can help them a lot with itches and how to how do you single serve package these things and they talked about some they give a case that they wouldn't say the name of the brand, kind of the vibe it was. They are buyer how he said that one that they had a lot of insights Wednesday packaged it at 7-Eleven it did really well because the, the consumer they picked up a whole nother set of consumer because, there's folks that wanted to try it and they also wanted it served cold for their commute back home were or what not so it's really interesting kind of things there of they actually view the digitally native thing very positively because it actually kind of, you know already jumped the hurdle didn't have to build the brand in their stores pre-built and it made it easy for them to cherry-pick it down into the storm, then track two came along and that was your tracking for today I had a meeting and had to miss it but tell us about what you talked about. Jason: [34:56] So you made an excuse not to not to support. Scot: [34:58] Well I figured we would talk on the podcast I don't want to spoil it. Jason: [35:02] Got it okay fair enough so I did one of the the panels in the grocery track in this was called sort of. The future of grocery our grocery Reinventing itself until I had three panelists the first was. Kind bars and so that was a Jared who's the VP of e-commerce there and and this is a very. Interesting traditional case for me that's a traditional. Cpg brand that that mix products and very successfully sells them through wholesale so kind bars are you not very successful there in every Starbucks store and a Whole Foods and Amazon, and they hired Jared and experience e-commerce gaido launch their direct-to-consumer offering. And we talked a lot of brands that are interested in doing that in the big question is always why would a consumer want to buy from you cuz generally. You have the worst with just sticks in you're the worst price for your product and so it's interesting to hear kinds of you about that. The a big component is. Assortment so they're offering exclusive flavors and skews that the wholesale Channel. Doesn't want to carry or is out of our limited editions their heavily relying on a subscription program that a lot of the wholesale Channel doesn't offer and they feel like they have. Unique brand promise and there's a subset of the kind consumers that buy into the be kinder to each other. [36:41] Serta brand ethos in want to buy from the brand even though they're not going to have as good of a Justice or prices Amazon. Scot: [36:50] Yep I think kind is one of these, classic examples of a new newer brand that's really kind of leveraging that assortment packaging everywhere you go it's different from a consumer sometimes it's like frustrating because you want to go to Costco and my wife likes a certain one and then, either can't find it at one of the wholesale clubs are bundled with like some really crappy flavor you're not going to eat so there is very clever on the brand side but but I do think sometimes, be a little too clever on some of that stuff that makes it really hard from a consumer to get what you want. Jason: [37:20] And I feel like there's a bunch of brands that think they have that position with a consumer and they really don't kind I think probably does sit in the next episode. Scot: [37:30] Did they say how much as directed like do they give you any indication is that like 5-10 15% of their business. Jason: [37:35] They didn't but I I suspected the last than that right now it's it's it's it sounds like meaningful Revenue but it's still pretty nascent compared to their wholesale Revenue. So I would imagine it's it's south of 1% of their other two other total sales at the moment. The next company with Chef which that spelled Chef apostrophe D and they are. And some meal kids are at sort of an interesting part of the grocery echo system at the moment. A lot of people that think it's a fat and then it's not really going to be a thing or a lot of people think it's the future shopping whenever you say meal kids Denny when they immediately think of blue apron and Blue Apron famously. Has like apparently no business plan to ever be profitable. Scot: [38:27] But earlier go sits when their top sellers right now so I'm in there Snoop the Timbers like these things. Jason: [38:32] And shut his actual interesting that they do offer their own meal kits but what they mostly are. Form from young cats so they're actually the private label provider for a lot of grocery stores that are now offering their own meal kits and they have a lot of Big Brand Partnerships to offer Brandon meal kit so I, Campbell's is a major investor in Chef for example. Inside there you know there are so so that was interesting he had a lot of. Understanding and familiarity with that market. He talked a lot about the pros and cons of home delivery of meal Kids versus grocery store pick up a meal kits and the two takeaways I I had from his his. That were kind of new to me. She's very anti subscription in meal kits and he thinks that you know he's a fundamental flaw with most of these meal kits and most notably Blue Apron is you cantilever a meal and then reorder which is exactly opposite of how most of us. What are the spines in particular things we like and we repeat those over and over again. And he also believes that we all need a lot more personalization than the mule. Currently allow and so a big part of their platform is an infrastructure that allows highly personalized male cats and he eventually envisions. The distance can be highly personalized even. In the store on demand so you can get the the spaghetti with a lot of garlic or a little garlic and a lot of onions are all those all those sorts of. Scot: [40:09] And deserve their delivery remix. Jason: [40:15] They do have a a chef branded meal kit that they delivered recta home but mostly what they. Scot: [40:21] On demand not subscriptions. Jason: [40:25] Mostly what they do is facilitate a regional grocery store offering their own meal kit or someone else selling a meal kit through grocery store so it sounds like more of their stuff is in store pickup meal kids then home delivery. Scot: [40:39] And my regional it kind of makes it seem like they haven't cracked into the top five or six big guys is not like a Kroger or Harris. Jason: [40:45] So I think there is. I think it is pot like he was not completely transparent about who is Partners were so it's possible that he is white labeling for a big one and that part of their agreement is that they that they don't disclose that. , number of the big ones at this point now own their own meal. Scot: [41:03] So Safeway bought I can't remember who. Jason: [41:06] Albertsons bought placed plated plated thank you. Which is one of the biggest wins in history of Shark Tank by the way fun story there but so some of these guys out on their own Walmart owns their own. For just bought one car for the second largest retailer in the world they just bought one this week so. The market for the really big guys is probably smaller it wouldn't surprise me if they secretly have one but he certainly din-din disclose. Scot: [41:35] I feel like musical chairs and some you don't want me the guy off without a chair and then the meal world have their own meal than his distribution mechanism is like maybe some A&P. Jason: [41:48] Exactly so that was interesting and then the third panelist is this company I was also not familiar with call Daily Harvest and Daily Harvest I decided that milk it sounded too easy so they decided to do something. Scot: [42:03] Getting harder. Jason: [42:05] We're going to do direct-to-consumer home delivery of frozen foods. And so there's a strong. Scot: [42:14] Prison meals are like blueberries so I can make a smoothie. Jason: [42:18] Yeah so smoothie kits I think is the thing the best-known. Scot: [42:21] I think it's the thing the best known for so all the. Jason: [42:23] Show all the frozen fruit you need to make a smoothie but also like not not so much like complete frozen meals but like frozen fruit and produce that you might. I'm using a meal they seem very focused on. A lot of the altruistic we need to solve a lot of the problems in the food chain or we're all going to die of starvation kind of thing they talked about what you'd foodways there is in the world and how Frozen is a great solution to a lot of food ways. Throw away a lot of fruit just because it doesn't look perfect and nobody wants to put it in their fruit bin in the grocery store so what's what the industry calls ugly fruits and apparently when you freeze it and no longer matters that that fruit didn't love. Beautiful so. The bruised Apple tastes exactly like the regular Apple a lot of famous restaurants now try to primarily use ugli fruit. They're trying to turn around this trend of throwing away all this fruit that has cosmetic damage and so is interesting that they're they're trying to leverage ugly fruit as a big part of the next there's also this. Scot: [43:32] Ugly frozen fruit. Jason: [43:36] And another one was this concept that I never heard of called transitional organic. Say you're a traditional farm and you transition to becoming an organic farm you have to adopt a bunch of organic processes but then you can't sell your food as organic until you've been following the those processes for a number of years. Writer so there's a bunch of farmers that are in Linda where they're paying all the expenses of. Producing things in organic way but because they're only two years into their through your program that they're not allowed to call their product Organa. And so so she's buying a lot of this transitional organic. Products so that that was somewhat interesting and then because it's frozen and they've invested a lot in the technology to pack the Frozen stuff in dry ice and ship it through common carriers like FedEx and UPS. They're able to deliver nutritious food to a lot of places in the country that don't have convenient access to grocery store so we have a lot of these. Areas we call Food deserts that they're able to cater to so so that was somewhat interesting but they had to. Scot: [44:50] Ugly frozen food to food desert that's the fish. Jason: [44:56] They were able to raise money on it so. There's a investor for everything. But it was interesting thinking about all these complicated with Justice of the cold chain and. Yeah so hats off. Talk to her and if you think about it if each of these things are popular they just wrapped up portion of the traditional grocery business right so you know she pointed out the the. The Frozen I always the Wiest appealing part of a grocery store and that it discourages interaction with the product and I'll and all of these sorts of problems, and by the way you buy this Frozen stuff and then you throw it in the trunk of your car and it's not frozen by the time you get it home so. So if she's successful in direct-to-consumer with Frozen that potentially takes to rose out of the grocery store the meal kits potentially, take a lot of the individual ingredient shopping that happens today so so some interesting things thinking about how groceries Reinventing itself. Scot: [45:58] Absolutely cool so after that after Jason second track there, then we went into the Keynotes so kicking off the show kind of the the opening keynote if you will, which kind of strange I think they realize that a lot of people come in Monday or Sunday zo winter who puts together all the content for shoptalk kicked it off, I thought I was a pretty good good kind of Esprit shortest like 5 minutes but the summary was you nowhere in The New Normal which is kind of you know, in in 15 and 16 and 17 we had all this disruption going on and when you're in the middle of it you figure it's going to be. You'll go back to the old normal but they have that never happens and then she called The New Normal and abnormal is essentially where, I know you're not really reacting to disruptive innovation it's just you've adopted it and said this is going to be happening going forward so she really kind of had two pieces to it for predictions, where we going to go and Retail and you can tell this that shapes the content obviously, the number one back in technology will create new efficiencies in expectations number to Shoppers will come to expect experiences that are Cutting Edge today I kind of took that to mean yeah once Amazon sets the bar at, today one day just walk out than the customers tend to expect that I called a zero friction it's pretty interesting, human thing I'm Number 3 start up some traditional businesses or more line where I think we're seeing that you know we just talked about several is very very big trending in our industry be a grocery retail where you have kind of the you know the. [47:29] Analog dinosaur acquiring the digital DNA and smashing it together to create a new kind of, no I was using her language a new normal kind of combination. And then a wide range of new consumer product to hit the mainstream in this is kind of what was in the first panel where the cost to build a new consumer product is effectively gone down to zero and now you're going to see this huge swath of new products, your micro products micro kind of tribes that they appeal to and then she said those predictions field 7 trends, I never won the rise of Miss France number to the growth of experiential retail, we had a show in the can where will have some really interesting kind of examples of that and then the next keynote talk a lot about that, store associate will not go away but change what they do there so I can becoming an orange shirt or between prep and so check out and in the go example cashier list check out as a big thing automation to the warehouse, more transparent Supply chains in this goes to there's a lot of concern around food safety in that kind of thing, a lot of people talk about blockchain there I think there's a couple talks around that coming up in an explosion of AI machine learning. So after after yeah we went right into office of the CEO of Ulta was there and I don't know if it even some of these. These Keynotes they seem really interesting but then like there's kind of. People 20 minutes so you can't get into much detail and then the format seems to be show a video about the company. [48:59] Talk about some high-level stuff most people are dino and then talk a little bit about, diversity and maybe the company's culture seems to be the kind of formula you lived up to that expectation couple points that they hit on, and we talked about on the show this kind of your beauty is an area that's doing really well and, then why you know she said they're 90% off Mall property so they were smart to be off ma that three different shaders the real estate location which is off Mall product mix and services, and then talk about the benefit of the Loyalty program they have 28. Million members in that program and it represents 90% of their sales, and the other day it's pretty integrated between online and offline so it's omni-channel loyalty program and then the other day she talked about the consumer changing this is interesting you know she talked about, gender fluidity and now that actually helps them so now you have more and more people wearing makeup regardless of their gender and it used to be all these social things around you then wouldn't wear makeup you and I wear makeup because, podcast but now the so you know it's okay. Jason: [50:08] We're actually thinking about launching our own line of podcast. Scot: [50:10] The Chase, spoiler alert, forward facing cameras at selfies has really helped all these Beauty companies cuz now people take more pictures of themselves and they want to look good for those she didn't mention that those with a freebie that will throw in there. The you know. Today's consumer wants a personalized convenient experience I'm certainly living that with my new company where convenience is everything for folks and then personalized as well. Nothing I thought was interesting to see where she broke the script a little bit she went out on a limb and really said that they know is in her she paid homage and she's talking about we couldn't do this without our Partnerships with Google Google Express Facebook and then Spruce labs, I end up that was interesting that you went to Old diversity thing which was good you know that they have. Have a board that has over 50% women which is great and then officers in the company are over 60% so makes a ton of sense you know you know kind of, older middle-aged white dude song makeup doesn't make a ton of sense and I think this is a great example of both aligning with your customer and then also having really good diverse kind of input in the company to make it better, then how the Nike net was up so would you take from that one. Jason: [51:33] So that this was Adam Sussman who's the chief digital officer at Nike I think he's really tripping you in that really don't think Nikki's had a cheap digital out. Scot: [51:41] He said he was the first. Jason: [51:43] And so the heater is it Nike. When they spend a lot of time talking about was their membership program so they they have a thing they called Nike Plus Membership. And they probably have over a hundred million current members they want that to be 500 million in the next five years those members Ben Forex what non-member spend. And there's a number of specific experiences they have in the membership program that have even more dramatic conversion results so is interesting. I would have said that the general Trend in in Welty was that. The effectiveness of loyalty programs is kind of a roading in here we had to back-to-back key notes that were saying how successful their their membership programs are so I found that interesting. He also talked about their conversational Commerce initiative which is launching so this is called. Hertz on demand and you can use the Nike apps to have a text chat with a Nike brand expert that will give you advice and so you know. You mentioned that you get your running shoe advice from attend time Marathon winner. Probably doesn't want to be giving me advice about running shoes but but that's interesting in a bunch of the the conversational Commerce vendors that. At at the show were thrilled to hear him him supporting that experience personally I think the jury still out on. [53:17] Particular chat base conversational Commerce I'm not sure if Facebook's gotten all that the traction that they were they were hoping to get but but it's still early so we'll see. And then they did talk a lot like his corporate videos. Nikes done some really interesting product launches so that you know Justin Timberlake debuted a new Air Jordan Super Bowl. And they made that available for purchase through their sneaker app like the second he walked off stage and it's sold out instantly a month later the next version of that screw came out and they launched it on Snapchat with a. I really enjoy Innovative kind of want Commerce experience and you know he didn't explicitly call this out but one interesting point. Used to be that they would watch all these products through their wholesale partners and people like Footlocker would sell these and kids with a line up in the mall. And now he's talking about all these Innovative direct-to-consumer experiences that are owned by Nike. And the drink late relationship Nike has with his hundred million users in their Affinity program so to me Nikes really the poster child for someone that's transitioning from. Predominantly wholesale to the majority of their sales but but predominantly direct-to-consumer from experience stand for. Scot: [54:35] Yep sidebar I don't know if you fall or not but the average several Wall Street reports that to the shoe guys are really having a first company of tough, 2018 I don't know if if it's because they're losing a lot of these launches or what's going on but you're trying to see kind of the cause sneaker fatigue with with. That model seems like it would never run out but it looks like. The average Sneakerhead has X number of shoes that really interested in watches yet Brands like Nike moving that away from retail that could be sneakers have been kind of sustaining through them the retail apocalypse mall again so bit interesting to see if maybe the steps over. Jason: [55:09] Yeah yeah I think of the inside tip. The thing that sneakers need to save them now is much wider angle front facing cameras on that smartphone because the moment you can't see your feet in the selfie. Scot: [55:21] Yeah. Jason: [55:25] So the next keynote I think I was the only one that said in on so I think everyone left after Nike but I was really interested in this next keynote this is Tim Stein or who's the founder and CEO of a company that. To her listeners that probably heard of called a Cato Cato is a uk-based. To Consumer grocery store so you order online they have fulfillment centers they they deliver the groceries to your home. And there are quite successful they sell the equivalent of 2 billion dollars a year in groceries direct-to-consumer. Is we talk about an issue and UK 6% of all grocery sales are are digital where is here were less than 1% to. So I was super interested there that the digital pure-play grocery retailer in one of the most successful markets in the world. Scot: [56:16] Scot to be part of the UK but aren't there like I know our folks in UK almost they have like six people they can choose from that and some of her like Marks & Spencer. Jason: [56:26] Grocery stores all out for some Marks & Spencer Tesco as though which is Walmart in the UK car for they they all offer. Scot: [56:34] Is the only Pure Play. Jason: [56:35] Yeah but these this is the Pure Play and these guys are bigger digitally than any of those those other companies so it would be a little bit like what a Peapod sold more groceries then Kroger. Scot: [56:50] Amazon has a big mouth for Walmart. Jason: [56:53] And I don't know what their ownership structure is it if they're in play or not those are interesting questions but he talked a lot about. The benefits of. Being a pure being built from the ground-up to deliver groceries versus being a retailer trying to transition to groceries so, I have talked a lot on the show about how I think curbside pickup is the ultimate winner in this space and largely because it's something that traditional grocery stores can do and so we have this concept in the industry called store pic, and that's what the traditional grocery stores have decided to do is will will pay our employee to pick all the groceries instead of the customer picking it. And then we'll make it convenient for the customer to get those that store picked order and so he like very self-serving lie but with some credibility. Talking about how he doesn't think store pick can work in the long run and how these. From the ground up for filament centers for home delivery are better and he alleges that they've tried curbside pickup. Scot: [57:59] Pick up for their system in the customer always gives. Jason: [58:00] For their system in the customer always gives is always choosing home delivery over herbicide pickup Which flies in the face of my advice by the way. Scot: [58:07] So it's the. Customer experience not the economics of let me take this item put it onto a shelf in a convenient way for a shopper and then at Pea Picker to pick it in an inefficient way. It's not the economic so you saying it's when you give customers a choice they will choose delivery. Jason: [58:25] Exactly at the same price which is a big caveat in this and so so one thing. Is he talks about is he he showed the math and he took all the things that have to happen when you place an order with Tesco and they store pick that order and you do a curbside. Tesco delivers at your house and it a typical order by his math take 75 min. Scot: [58:51] And then. Jason: [58:52] And then he does that same order in his automated grocery fulfillment center that uses Robata. And he picks that same order in 15 min. So hit his fundamental premise is where 5x cheaper in these purpose-built things so store pick you know is really cost disadvantaged. Scot: [59:18] And if it's what the consumer wants regardless. Jason: [59:24] And I I buy that the. Purpose-built fulfillment centers are way more cost-effective than store picking in there other problems with store picking then we'll talk about in that in the next Keynote. I totally buy that where I'm I'm not as confident as him is the curbside pickup versus the the delivery and that you could I believe in that his customers want delivery in the US. We find lots of people aren't home to receive that grocery delivery and one thing he. Very much points out as he says we are at Price parity with all the traditional grocery stores so we scrape all Tesco's prices and our price to deliver it to your house is the same as Tesco's price for you to drive there and pick it yourself. And so no one in the u.s. does that everyone in the US that's trying digital grocery have all kinds of premiums and added cost. Scot: [1:00:21] Service is the dreaded Services yes. Jason: [1:00:24] And it's it's worse than just service fees it service fees and they charge more for the same skus when they pick them for you. So so a big difference between the two markets right now so his presentation was super interesting. Then the afternoon Keynotes there were three more so the first one was was Ben Silverman who's the CEO of Pinterest. And I'm just going to be blunt. That was the most boring keynote to me of the show so far and large he did a great presentation about how important visual Discovery is. Which I agree with him it is there was no unique inside the weight like a very self-serving for you know the business that the Pinterest happens to be in. Scot: [1:01:14] The governor there Rich pins and they also had a lot of marketplace initiative none of that no retail kind of tie on them. Jason: [1:01:17] Talk about any like it was it was purely like people aren't going to discover new products via text they need visual Discovery and where we build a business provisional Discovery and it was literally that abstract. Scot: [1:01:32] Go back on the K2 or however you say it one of the intern just came in they are a public companies are independent and they're listed on the footsie the London Stock Exchange and they're part of the foot C250 and have a market cap of about 3.6 billion. Jason: [1:01:48] So that's a perfect segue to the next keynote is. In some ways the u.s. equivalent which is much more company is Fresh Direct so this is Jason acreman of who's the CEO and founder of Fresh Direct. Resurrect is direct-to-consumer digital grocery exclusively in the Manhattan area. Scot: [1:02:16] I was going to confuse with hello fresh with their meal delivery company. Jason: [1:02:20] FreshDirect is like Aikido a built from the ground-up to deliver groceries to your home. The most thought of is a grocery delivery company which annoys Jason to know in because he thinks of them first and foremost as a food company so so the big thing that happens is. He buy stuff from the farm and gets it to your refrigerator in half the time that Whole Foods does so. Pressure it's going to last much longer they do these promotions like a lobster day when you order Lobster to be delivered to your house in Manhattan. It's been pulled out of the water in Maine less than 12 hours ago so that so the supply chain is super cool. Like Ikeda although I don't think it's quite as automated like they built this. Purpose-built fulfillment center so they're avoiding store pics and Jason jumped on the same bandwagon about why store picking isn't going to work right and. Hey price structure is problem number one. Problem number to none of the stores have accurate inventory something we aren't we aren't we talked about earlier and so they just can't fulfill your order properly like they're missing stuff and they make mistake eggs. Phone number 3 store pic doesn't scale and so his point is is store pick ever got really popular the customers in the store would be. Derogatorily affected as they're competing with all those employee Pickers in the store so then the customers will get irritated that they're losing out on the. [1:04:01] To the to the Picker and staying in line behind too many pictures in the cashier and. Scot: [1:04:06] This happened the other day I went to Harris Teeter Saturday night and there was more employees picking and instacart people picking, then us and daddy's giant things that you have these relatively kind of pallet size cards that you haven't seen him and it is it is cumbersome, I can tell our grocery store is also throttling so they have you know, when I go like a Friday to get started delivery it's already sold out so I think they're really limiting the number of deliveries which is another bad customer experience you're stuck between you know who's going to have the worst customer experience in-store person or the outer person and that's a, that's a tough tough decision to make for the customer. Jason: [1:04:46] For sure so that was all super interesting so this is two guys that were lobbying heavily in favor of dedicated delivery centers versus the the store picking model again there just are so many grocery stores that have all this investment like it's hard. They're going to be the best they can with the model they have but then he had another Insight which I totally haven't thought about it all that's super interesting. FreshDirect is launching a sub brand service call. And foodkick is 1 hour delivery normally FreshDirect is next day delivery. And so what are you wanting out is he said only about 40% of food purchases are planned purchases. So I'm going to do my grocery shop I'm going to shop from the list and it's fine that all those groceries get delivered tomorrow cuz I'm putting it in the fridge

In today's podcast, we learn that Kaspersky Lab appears to have burned a US operation. Facebook has some other governments to answer to, now. Facebook CEO Zuckerberg finally discusses the Cambridge Analytics affair in public. Lawsuits and calls for regulation are shouted up. Best Buy shows Huawei the highway. And we have a brief wrap-up of the Billington International CyberSecurity Summit. Joe Carrigan from JHU ISI responding to a listener inquiry about job hunting. Guests are Chad Seaman: Senior Engineer, Security Intelligence Response Team and Lisa Beegle: Senior Manager, Security Intelligence, Akamai, describing the record-setting DDoD attack they recently experienced and helped mitigate. 

EP173: Doug, Lefty & Red talk about the Austin TX bombings,the Maryland high school shooting. A pro gun control cop sells illegal weapons.Cambridge Analytics,Medical meth,Another Good Doctor episode, Obama's corruption and Donald Trump Jr's rumored affair with Aubrey O'Day.

On this week's TribCast, Emily talked to Evan, Patrick, Alex and Democratic congressional candidate M.J. Hegar about Hegar's impending runoff, the Austin bombings and another client of now-notorious Cambridge Analytics, Ted Cruz.

Chegou mais uma semana e mais um Podcast 4gnews! Esta semana da-mos um olhar à polémica do Facebook com a Cambridge Analytics de uma forma mais intensa. Olhamos ainda para os rumores do Huawei P20 e do OnePlus 6. Canal do Daniel: www.youtube.com/channel/UC4yOLosLQAu5INkj2ejQKzQ Tudo isto e muito mais no teu Podcast de tecnologia falada em Português! Lembra-te de:
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There are exciting things happening in the realm of voter analytics. Today I am going to privy you to my conversation with Brittany Kraiser of Cambridge Analytics as we discuss what is possible with analytics now and how it can be a game changer in political campaigns. If you are wondering what it would take to bring your political campaign for local office to the next level, this podcast is for you! Voter analytics like what is done by Cambridge Analytics is at the cutting edge of political campaigns. Find out how easy it is to incorporate this science into your local election. In this episode, you’ll learn: What a super sample is- learn how a super sample is taken and how it provides accurate data for political campaigns How OCEAN scores can help with messaging – learn what OCEAN scores are and how it can help with campaign messaging How voter analytics help with digital campaigns- learn how voter analytics can help set up a good digital campaign for local office How psychology plays into voter analytics- learn how surveys on voter’s psychology can be used for political campaigns and marketing products Why voter analytics will help you raise even more money- learn how voter analytics can help with your fundraising efforts How to use voter analytics in going door to door- learn how to use the data to craft your messages when going door to door Cambridge Analytica: Article  Website: cambridgeanalytica.org Contact information:  Brittany Kaiser Email: brittany.kaiser@cambridgeanalytica.org John Tsarpalas Twitter: @JTsarpalas Email: john@commonwealthy.com   Transcript: Available here Thank you for listening!