Podcasts about marketing strategies

You want to host a retreat.  Great.   But please don't start by finding a gorgeous villa in Costa Rica and putting down a deposit. There is a lot that should happen first.   In this solo episode of The Retreat Leaders Podcast, Shannon Jamail breaks down how to get started hosting retreats, based on what she has learned from leading and hosting more than 100 retreats and owning a retreat venue.   And the first step isn't picking a location, creating an itinerary, or designing a logo. It's experiencing retreats yourself.   Shannon walks through seven steps aspiring retreat leaders should take to move from "I want to host a retreat someday" to creating a retreat business that is intentional, profitable, and sustainable.   You'll learn Shannon's 5 P's of retreat planning, why the first three come before Place and Price, how to build confidence before jumping into a multi-day retreat, why SEO and keyword research should happen earlier than most retreat leaders realize, and how to think beyond the retreat itself to create long-term relationships and recurring revenue.   If you're wondering how to start hosting retreats, this is where to begin.   In This Episode You'll Learn Why you should attend a retreat before trying to lead one Why working behind the scenes at a retreat can make you a better retreat leader The first three P's you need to define: Person, Pain/Problem, and Promise How to identify exactly who your retreat is for Why your retreat should solve a specific problem instead of trying to appeal to everyone How to create a clear retreat promise Why keyword research and SEO belong at the beginning of your retreat marketing strategy How to build confidence through workshops and smaller experiences before hosting multi-day retreats How to choose a retreat location that makes sense for your guest How to calculate retreat pricing based on real numbers and profit Legal considerations including contracts, waivers, and insurance Why your business strategy shouldn't end when the retreat does How coaching, masterminds, memberships, and other offers can create sustainable revenue after a retreat The 7 Steps to Start Hosting Retreats   1. Attend a RetreatBefore you lead one, experience one. Attend more than one if you can, but at minimum, attend one as a guest. Pay attention to the experience, not just the itinerary.   What worked?   What didn't?   How did the leader make you feel?   What happened before you arrived and after you left?   2. Work a Retreat Don't let pride get in the way of experience.   Some of the best retreat leaders (hell business leaders) started behind the scenes.   Volunteer. Assist. Check people in. Help with food. Carry bags. Clean up.   See what actually goes into creating a retreat when you're not the person sitting in the workshop.   Wanna work one of our retreats? Start here: https://mindbodycomplete.com/work-exchange-program/   3. Start With the First 3 P's Before all the pretty stuff:   PERSON: Who exactly is this retreat for?  I mean exactly.     PAIN/PROBLEM: What is happening in their life that makes them need this experience?   PROMISE: What will you help them experience, change, discover, or accomplish, and why are YOU the person to help them?  How will they be different after attending your retreat?    If you can't clearly answer those questions, you're not ready to build the retreat yet.   4. Build Your Keyword + SEO Strategy Don't wait until your retreat is finished to ask how you're going to market it.   Research what your PERSON is actually searching for.   Google. ChatGPT. YouTube. Pinterest.   Build your retreat language around the words your potential guests use, not simply the words you like.   5. Build Your Confidence You don't have to start with a five-night international retreat.   Start with a workshop.   Then a half-day experience.   Then a full day.   Then a weekend.   Build your ability to facilitate, manage a group, hold space, troubleshoot, and lead before dramatically increasing the complexity.   6. Add PLACE + PRICE + LEGAL Once the first three P's are clear and while you're building confidence, start working on the other two.   PLACE: Where should this retreat happen based on your guest, your promise, accessibility, experience, and budget?   PRICE: What does this retreat ACTUALLY cost, and what do you need to charge to make a real profit?   Not revenue.  Profit.   This is also when contracts, waivers, insurance, cancellation policies, vendor agreements, and other legal and risk considerations become critical.   7. Build the Post-Retreat Plan Before the Retreat Your retreat shouldn't be the end of the relationship.   Ask: What happens next? Could guests move into coaching? A mastermind? A membership? Another retreat? An ongoing community?   A retreat can create transformation and revenue today while also becoming the beginning of a much longer customer relationship.   Key Takeaways   Don't Start With Place This is one of the biggest mistakes new retreat leaders make.   They fall in love with a location and then try to build a retreat around it.   Start with the person.   Your Retreat Needs a Problem and a Promise "Come relax with us" isn't enough.   Why does your person need this retreat, and what are you promising to help them move toward?   Marketing Starts Before Your Landing Page Keyword strategy isn't something you add after you've built your retreat. What people are searching for can help shape your positioning, messaging, content, and offer from the beginning.   You Don't Have to Start Big Confidence comes from experience.   There is nothing wrong with leading 12 people through an incredible three-hour workshop before asking 20 people to fly across the world with you.   Revenue Isn't Profit A $50,000 retreat that costs $48,000 to produce isn't a $50,000 success story.   Know your numbers.   Think Beyond Checkout A profitable retreat business isn't necessarily built by hosting more and more retreats.   The retreat can become the entry point into a much larger business ecosystem.     The Retreat Leaders Podcast Resources and Links: Join our Mastermind in Austin! Learn to Host Retreats Join our private Facebook Group Get your legal docs for retreats Join our LinkedIn Group Apply to be a guest on our show Get your retreat Audited.  My two favorite social media tools: Metricool and ManyChat  Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify   --------------- TIMESTAMPS Introduction to Hosting Retreats (00:00:02) Shannon Jamail introduces the podcast and the episode's topic: how to start hosting retreats when you don't know where to start. Step 1: Attend a Retreat (00:01:11) The first step is to experience retreats as a guest to understand what you like, what you don't, and what's important. Step 2: Work at a Retreat (00:05:03) Gain behind-the-scenes experience by volunteering or working at a retreat to learn the operational side of hosting. Step 3: Do the Pre-Work (00:07:09) Define your ideal guest (person), their struggles (pain), and how your retreat will transform them (promise). Step 4: Build a Marketing Strategy (00:10:56) Develop a keyword and SEO strategy based on your pre-work to create content for your landing page, social media, and blogs. Step 5: Build Your Confidence (00:15:23) Start with smaller events like workshops or day retreats to build confidence in your execution, pricing, and ability to sell out. Step 6: Place, Price, and Legal (00:20:13) Choose a location you're comfortable with, price for profit, and ensure you have legal essentials like waivers, contracts, and insurance. Step 7: Create a Post-Retreat Plan (00:22:51) Develop a plan to nurture your relationship with guests after the retreat, including follow-up offers and creating an alumni community.

Robin is the Head of Technology Investment Banking at Oppenheimer & Co. Inc., where he leads a 50-banker team spanning 12 tech verticals. He has 30+ years of investment banking experience advising high-growth technology companies on M&A and capital raising.Topics:AI in Investment BankingTech Market OutlookStrategically Hiring Senior TalentBuilding a Collaborative Culture...and so much more.Top TakeawaysGrowth opportunities are increasingly coming from venture-backed targets. Most of the M&A activity Robin's team is seeing isn't traditional buyouts but portcos making strategic acquisitions to build out their existing platforms. Oppenheimer's recent sale of Kentik to PE-backed Infoblox is one example. For sponsors, it's a reason to look beyond the traditional add-on universe when building their M&A pipelines.The best use of AI may be capacity creation rather than headcount reduction. Oppenheimer is using an internal analytics tool to offload model-building, SEC data pulls, and other repetitive work. Robin sees the payoff not as needing fewer bankers, but as giving the existing team more capacity to process transactions and spend time with clients. The practical opportunity is to identify where AI can remove execution bottlenecks, then deliberately reinvest that capacity rather than treating efficiency as the end goal.High-stakes moments are built through low-stakes repetition. Robin learned that lesson rowing at Harvard, where months of repetitive training came down to a handful of six-minute races. Dealmaking requires the same discipline: keep doing the work when the payoff is distant, so you're ready when the moment that matters arrives.About Oppenheimer & Co. Inc.Oppenheimer & Co. Inc. is a full-service investment bank and wealth manager. Robin leads its technology investment banking group, with about 50 bankers across 12 verticals, from semiconductors and enterprise software to defense tech and aerospace. The team has advised on transactions including Backblaze's 2021 IPO, Corvex's $33M data-center financing, and Gilat's ~$157.5M acquisition of Comtech's satellite and space communications segment.Investors & Operators is brought to you by 51 Labs51 Labs is a marketing agency for the lower middle market. We offer full-service digital marketing for PE, portfolio companies, IB, VC, hedge funds.Brand Identity, Marketing Strategy, Marketing & AGM Video, LinkedIn Strategy & Execution, Web Design & Development, CRM Support & more400+ videos100+ projects#1 content creator on LinkedIn in the lower middle market

Send us Fan MailA beautiful logo might attract attention—but without a meaningful story and clear strategy, it cannot build a lasting brand.Stella Grigoryan, founder and creative director of Analogia Creative, joins Joey Pinz to explain why branding must come before design and marketing. Raised in an Armenian family of artists, Stella learned to of Analogia Creative, joins Joey Pinz to explain why branding must notice the details others overlook. Her path took her from linguistics and journalism to ten years of visual storytelling at Voice of America, entrepreneurship in hospitality, and ultimately strategic branding.Stella explains why businesses often waste money promoting themselves before defining what they represent. She also explores how founders can uncover their real story, why customers may perceive a company differently than its owner does, and how emotion makes a brand memorable.The conversation moves beyond business into Stella's natural optimism, Armenian hospitality, motherhood, intuition, meaningful relationships, and her belief that discipline sometimes means remaining quiet—even when you believe you are right.Top Three Highlights

Thousands of business owners spend years chasing followers, likes, views, and algorithms, only to wonder why none of it is showing up in their bank account.In this episode, I break down 10 social media strategies that are actually designed to generate revenue, not vanity metrics. You'll learn how to use social media to build trust, authority, visibility, community, social proof, and ultimately create more opportunities for people to buy from your business.We'll also look at some of the biggest mistakes businesses make on social media, including random posting, chasing followers without a strategy, ignoring lead generation, failing to build authority, and creating content for the algorithm instead of the customer.The goal of social media isn't to become famous. It's to become trusted. The businesses that win don't just build audiences. They build communities, authority, and movements that lead to revenue and profitability.Social media doesn't fail. Bad strategy does.Subscribe for more practical business, marketing, and growth strategies, and let me know in the comments: which area of your social media strategy needs the most improvement?About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Emily Mazreku, Director of Marketing Strategy at Breakthrough T1D joins AMA's Bennie F. Johnson to talk about the full circle moments in our work, creating and holding space for our community, and the need to challenge what we see.

Having expertise and a meaningful mission doesn't automatically translate into a business people understand—or an offer they're ready to buy.In this Sacred Business Calibration, Kelle Sparta works with Simona Renfreschi, an author building a parenting business designed to help parents navigate toddler tantrums and raise resilient, confident children. Simona has the knowledge, a six-week program, and a vision for a supportive community, but she's been struggling with how to structure, price, position, and market the offer. Kelle breaks the business down from the customer's perspective, starting with a critical question: What does the client actually need in order to get the result? That leads to rethinking Simona's delivery model, incorporating video-based feedback so parents can receive guidance based on what is actually happening at home rather than relying entirely on weekly calls.They also examine pricing, why calling an initial program a “beta” can undermine its perceived value, and why entrepreneurs can spend so much time getting ready to get ready that they never truly launch. Kelle helps Simona sharpen the program's messaging around a genuine pain point, rethink her free webinar, and identify marketing channels where her ideal clients already spend their time.The result is a practical business calibration about simplifying your model, clarifying your offer, finding the right audience, and building the version of the business you need now instead of prematurely constructing the business you imagine having years from now. What You'll LearnHow to design a coaching program around the client's actual needsWhy delivery strategy can dramatically change the value of an offerHow to price a high-touch group coaching programWhy pain-point-driven messaging mattersHow to turn a free webinar into a stronger customer journeyWhy your ideal clients may not be in traditional networking groupsHow to choose marketing channels based on where clients actually gatherWhy building too much infrastructure too early can slow your business downReferences MentionedSacred Business Calibration; group coaching; toddler tantrums; webinars; Marco Polo; Zoom; Facebook advertising; podcasts; parenting podcasts; mommy blogs; Meetup groups; Facebook groups; nanny services; landing pages; pricing strategy; paid communities; coaching offers; program positioning.

In this episode of High Velocity Radio, Lee Kantor interviews Caroline Lewis, CEO of Lawson House Marketing Agency, about helping small businesses build memorable brands and strengthen their online presence. Caroline shares her journey from joining Lawson House as an early employee to becoming its owner, along with insights on developing a clear marketing framework, […]

Send us Fan MailAre you marketing what you want to sell, or what your customers actually value?In this episode of Imperfect Marketing, Kendra Corman talks with twin sisters Jillian Reece and Jordan Truster, founders of Lovely Loops, about how listening more closely to their customers transformed their offers, messaging, and membership experience.Jillian and Jordan originally focused their marketing on teaching calligraphy techniques, providing worksheets, and helping students improve their skills. Over time, customer surveys, community conversations, and Zoom calls revealed something much more meaningful.Most customers were not trying to become master calligraphers. They wanted a calming creative hobby, a way to make thoughtful gifts, an opportunity to connect with others, or something fulfilling during retirement, burnout, grief, or a major life transition.That insight led Jillian and Jordan to simplify their offers, rename their membership, and shift their messaging away from perfection and mastery. Instead, they began focusing on creativity, enjoyment, confidence, connection, and the role calligraphy could play in someone's everyday life.In this conversation, you'll learn:How to uncover what customers truly valueWhy surveys only work when you listen without looking for confirmationHow customer conversations can reveal better marketing languageWhy too many offers can create confusion and reduce salesHow to use testimonials to communicate outcomes and transformationBetter questions to ask when collecting customer feedbackWhy confidence and excitement matter when promoting an offerHow simplifying your marketing can improve clarity for everyoneJillian and Jordan also share practical ways to collect stronger testimonials, including asking for feedback at the end of a defined experience and giving customers specific questions instead of an intimidating blank page.The biggest takeaway is simple: customers are rarely buying only the product, course, or service itself. They are buying the experience, feeling, identity, or outcome they believe it will create in their lives.About Our GuestsJillian Reece and Jordan Truster are twin sisters and the founders of Lovely Loops, an online calligraphy education business they have operated since 2017.They are also the creators of Calligraphy Together, a membership community where approximately 500 members learn, practice, and enjoy calligraphy in a supportive, low-pressure environment.Connect with Jillian and JordanJillian Reece LinkedIn: linkedin.com/in/jillianreece/Jordan Truster LinkedIn: linkedin.com/in/jordantruster/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

You can post great content to social media, but then what? In today's episode, I'm looking at how social media fits into your overall short-term rental marketing strategy. Instead of just planning what to post, I'm helping you decide what you want each post to do for your rental.Time-stamps: Your future guest probably isn't ready to book yet (1:58)Your marketing strategy is a spiderweb (4:11)20% off Lodgify (8:12)Your social media is for discovery and connection (9:17)Create an easy “next yes” (10:56)Why a quality direct booking site matters (12:49)Get your future guest onto something you own (14:13)Where to start with your STR marketing (16:26)Mentioned in This Episode:How Should You Be Marketing Your STR? Quiz: https://quiz.tryinteract.com/#/67b64381e7fc2f0015f9ad97Use code BMPOD20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea125% off your first year subscription to Flodesk: partners.flodesk.com/brand-and-marketConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingHave a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I'd love to hear from you!

Join host, Lindsay Pinchuk, LIVE for our 21-day Partnership Sprint starting October 12th. You'll build the exact partnership strategy she used to grow and sell her first company. No hacks, no algorithms, just the relationships that actually move a business forward. Amy Goin and Laura Laing spent twelve years building Thatch Jewelry before growing to roughly 300 specialty stores and launching with Nordstrom, and they never paid a single influencer to get there. Their simple marketing strategies prove that real founder stories rarely follow a straight line, and that visibility can come from something as ordinary as sending the right gift to the right person.On this episode of Dear FoundHer, host Lindsay Pinchuk talks with Amy and Laura, co-founders of the jewelry brand Thatch, about growing a company that looks effortless from the outside.They explain how they used to slide into the DMs of women whose style they admired and offer them jewelry with no strings attached, a tactic they still credits for early brand awareness.They talk through the pressure of scaling a business during COVID, when a primarily wholesale business suddenly saw online demand explode and had to rethink production to keep up. They open up about watching cheap dupes of their hand-carved gemstones flood the market, and how they're deciding which battles are worth fighting. For female founders whose businesses are growing more slowly than they hoped, Amy and Laura offer a clear reminder that patience and consistency still work.Listen to hear how two artists turned a struggling small operation into a brand carried in hundreds of stores, and why they still believe the best marketing costs nothing but a little generosity.Episode Breakdown:00:00 Meet Thatch Jewelry's co-founders03:46 How a jeweler and consultant became co-founders08:31 Building their first signature collection12:00 COVID turns into their growth moment16:39 What Thatch jewelry actually stands for20:21 Facing knockoffs and cheap dupes24:50 Breaking down wholesale versus Nordstrom27:27 Simple marketing strategies without paid influencers33:11 Building a small, loyal team36:20 Advice for founders stuck in the middleConnect with Amy Goin and Laura Laing:Visit the Thatch websiteFollow Thatch on InstagramSubscribe to The FoundHer Files Follow Dear FoundHer on Instagram Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

AI doesn't fix a broken marketing strategy. It just breaks it faster.Laura Kendrick and I have been having low-key debates about AI for two years inside a business group we're both in, so I finally just put her on the mic and asked her what hill she'd die on. Her answer was immediate. AI is a genuinely powerful tool with real limits, and it can expand your brand voice and your strategy but it can never build them.What you'll learn:The exact point where an AI-built brand book stops serving you, and what to do when you hit itWhy validating AI output is the whole job, and how to do it when you're the only expert in the roomThe research AI physically cannot do for you, no matter how good your prompts getHow to decide whether a platform deserves you at all, including the uncomfortable Instagram questionCHAPTERS02:02 The hill she'll die on about AI03:10 Where the AI brand book falls apart04:30 AI only knows the inner emotions wheel05:56 Validating output when you're the expert10:38 The research AI can't go get13:44 The signals you need to stop and strategize18:10 Great tactics with nothing connecting them22:48 A strategy that starts with the founder28:30 The $7.5 million Instagram story37:30 Plan it like it's your own weddingLaura Kendrick is an online marketing strategist and the founder of Cheeky Copy. After six years writing copy and building brand voice for online business owners, she now teaches established coaches, course creators, and service providers how to turn scattered marketing into a smarter, more connected strategy that actually leads to sales. Her core belief: you don't need more marketing, you need a better plan.>CONNECT WITH LAURAGrab Laura's resourceLaura made a private podcast called Welcome In, all about folding humanness, hospitality and real care into your marketing whether you're operating at scale or keeping it small.https://cheekycopy.co/welcome-in>Introducing wAIvThis episode is brought to you by wAIv-our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.wAIv helps you create Bot Squads-a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.>Your Next Steps:

Roblox isn't just a game anymore. It's where 123 million people spend three hours a day building, shopping and figuring out who they are. Stephanie Latham, VP of Global Brand Partnerships and Advertising at Roblox, joins us to unpack how the platform is rewriting the rules of brand marketing: an avatar that can matter more than a profile picture, Rolling Stones merch that turns into music discovery and Fenty letting its own community vote on a new product before it ever hit shelves at Sephora. If you think this is still just blocky avatars and kids' games, this conversation will change your mind.

We are wicked excited to talk all about Keene, NH and the Clarence DeMar Marathon this week! Don't miss our LIVE stream from Ted's Show and Sport this Friday at bib pickup!In this episode, Alan Stroshine, race director of the Clarence DeMar Marathon, shares insights into race organization, course measurement, community engagement, and race day logistics. Discover how this historic race has evolved and what makes it unique. In this episode, we dive into the behind-the-scenes of the Clarence DeMar Marathon, exploring race management, community involvement, and future plans for the event. Our guest, Alan Stroshine, shares insights on race logistics, legacy, and upcoming milestones, making it a must-listen for runners and race organizers alike.Check out Ted's Shoe and SportBack in Action Chiro NH - Thank you to for sponsoring this episode of a local New Hampshire Runner.Click HERE for the Back in Action Pain Free Running Guide.Buy tickets to the Girls On The Run NH Sneaker Soiree HEREFinal Two Questions brought to you by My Race TattsKey TopicsRace organization and logisticsCourse measurement and certificationCommunity engagement and inclusivityRace day preparations and safety protocolsHistory and evolution of the Clarence DeMar MarathonVolunteer coordination and community supportRace course specifics and challengesIncorporating kids and seniors in racesPartnerships with local businesses and organizations Race management and logisticsCommunity involvement and volunteer effortsLegacy of Clarence DeMar and race historyFuture milestones and anniversary plansRace day challenges and solutionsChapters00:38 Intro03:26 Long Runs and Training Experiences06:23 Live Show Plans and Guest Introduction08:57 Introduction to Alan Stroshine and the Clarence DeMar Marathon11:26 Alan's Running Journey and Early Morning Routines14:16 The Evolution of the Clarence DeMar Marathon17:03 Transitioning Leadership and Community Involvement20:06 Growth and Marketing Strategies for the Marathon22:45 Inclusivity in the Race: Kids and Super Seniors Programs25:57 The Half Marathon's Introduction and Community Engagement28:53 Behind the Scenes: Course Measurement and Collaboration29:43 Behind the Scenes of Race Planning34:23 Logistics of Race Day37:24 The Joy of Announcing39:22 Community and Support40:53 Race Weekend Preparations46:29 Weather Challenges and Safety Measures49:46 Code Brown Moments in Race Directing52:13 Challenges and Decisions in Race Management56:12 Planning for the Future: The 50th Marathon58:37 The Legacy of Clarence DeMar01:07:34 The Outro01:13:18 Newsletter Launch and Creative Ideas01:18:43 Ghost Train Preview01:18:43 GORT Promo01:21:55 Jared's Grand Slam01:24:56 Mike Beeman 50th Boston Marathon01:27:09 Book Giveaway and Closing Thoughts01:33:06 Blooper

Episode 237: Need more Leads and Traffic in your business? This will help: https://join.digitaltrailblazer.com/visibility-labMost SEO advice still treats backlinks like the finish line - but with AI engines like ChatGPT, Gemini, and Perplexity now reshaping how customers find businesses, chasing links the old way is leaving course creators, coaches, and agency owners invisible where it counts.In this episode, Aashish Khakhar teaches us how to earn the kind of visibility that both Google and AI tools actually reward. He breaks down why "unlinked mentions" can matter as much as backlinks, how a lesser-known piece of website code connects your brand's authority across the web, and the outreach strategy that's replaced pay-for-link tactics as the real differentiator — plus how to turn a single idea into ongoing coverage instead of a one-and-done win.About Aashish Khakhar: Aashish brings over a decade of experience in SEO, digital strategy, and e-commerce growth, helping brands drive organic traffic, increase revenue, and optimize digital performance. His work has delivered results such as a 1,500% increase in website traffic, a 33% lift in conversions, and 30% sales growth across e-commerce platforms including Amazon, Noon, Carrefour, and WooCommerce. He has also automated SEO workflows using Python, cutting manual work by 50%.A recognized leader in digital PR, Aashish has secured 35+ media placements on outlets like Yahoo, MSN, and NASDAQ, along with coverage on Health.com, Healthline.com, and Shape.com — all without paid sponsorships. His core expertise spans technical SEO, link building, conversion rate optimization, and sales funnel development, using tools like Google Analytics, SEMrush, and Ahrefs to stay ahead of the latest trends in AI, automation, and searchConnect with Aashish:https://www.healthsparkpr.com/ https://www.linkedin.com/company/healthsparkpr/about/ https://www.linkedin.com/in/aashishkhakhar/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Get AudioBooks for FreeBest Self-improvement Motivation7 Marketing Strategies Startups Can Learn From Internet MarketersDiscover 7 powerful marketing strategies startups can adapt from internet marketers to attract attention, generate leads, boost sales, and grow faster.⁠We Need Your Love & Support ❤️⁠⁠Get 3 Audiobooks Free -

2026 has been a challenging year for marketers, with constant upheaval forcing consequential decisions. Amid all this: the impact of the K shaped economy. WARC's Catherine Driscoll and Carat's Tony de Vizio join Anna Hamill to discuss marketing in economically challenging times, based on insights from WARC's recent report 'Marketing In The K-Shaped Economy'.Guests:Catherine Driscoll, EMEA Commissioning Editor, WARCTony de Vizio, Global Partnerships Director, CaratAnna Hamill, Senior Editor - The WARC Podcast, WARCChapters:[00:00] Intro: Marketing in the K-shaped Economy[00:09] What Is the K-Shaped Economy? Setting the Marketing Context[02:28] A Two-Speed Consumer Reality: Hermes vs Buy Now Pay Later[03:09- How the K-Shaped Economy Changes Demand, Resilience and Marketing[05:46] Top of the K: Affluent Consumers Driving Global Marketing Spend[07:31] The End of the “Average Consumer” and What It Means for Marketers[10:33] Mid-Market Brands in a K-Shaped Economy[11:55] Redefining Value in Marketing: Beyond Low Price to Emotional Return[14:07] Category, Occasion and Pricing Strategy in a K-Shaped Economy[17:29] Marketing to Affluent Consumers: Luxury Lessons on Depth and Pricing Power[19:27] Marketing to Pressured Consumers: Value, Dignity and Life-on-a-Budget[22:00] How Technology Accelerates the K-Shaped Economy[24:07] K-Shaped AI Adoption and Strategic Questions for Marketing Leaders For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

Marketing channel integration, clean customer data, and the AI search work that actually moves revenue.Most teams do not need more marketing activity. They need their channels to talk to each other. In this episode of The Power Lounge, Amy Vaughan sits down with Amanda Friedt, founder of FRDTLAB, to unpack what an integrated growth system really looks like when SEO, paid media, content, email, and social are all running at once.Amanda has spent twenty years building the infrastructure underneath growth, and her answer to the complexity question surprises most marketing leaders. It is not as complicated as you think. What breaks is rarely the strategy. It is naming conventions, tag management, disconnected customer data, and the quiet assumption that AI can just handle it.This one is for every woman in digital holding a fragmented tech stack together with willpower and a spreadsheet.What you will learnWhy the biggest misconception about marketing channel integration is that it is complicatedHow signals work, why humans create them, and what that means for your naming and taggingThe competence trap, and what happens when one capable person quietly becomes load bearingWhere to start when you inherit a fragmented or legacy tech stackWhy clean customer data decides whether your paid ads work at allHow to align siloed search, paid, and content teams when you do not control the swim laneWhat Amanda tells marketing leaders heading into a quarter of budget cutsFrom the episodeThinking they can just automate it. Can AI just do it and automate it? And they miss the fact that you need orchestration layers and control points that are overseen all the time. Amanda FriedtAt the right time that they need it. Not when you posted it, when they need it. Amanda FriedtTimestamps00:00 Welcome to The Power Lounge01:33 Overwhelm, back to school, and building agents for your own life04:27 The biggest misconception about connected channels06:11 Naming, tagging, and why systems cannot talk to each other08:56 Governance layers for agentic workflows11:13 Visibility and revenue up 67 percent in the first 30 days12:38 The competence trap and load bearing people16:13 Where disconnected systems create real gaps19:10 Inheriting a fragmented tech stack, where to start23:59 Getting siloed teams and budgets aligned28:05 What clean customer data actually changes32:31 Momentum over one viral post34:07 Authenticity, divorce, and the relationships it built40:02 The biggest mistake leaders make integrating tools41:55 The unexpected gap she uncovers most often44:01 One practical first step you can take today47:38 Power round, the metric almost nobody tracks49:28 Advice for marketing leaders facing budget cuts54:59 Where to find AmandaConnectAmanda Friedt on LinkedIn: https://www.linkedin.com/in/amandafriedt/FRDTLAB: https://frdtlab.com/Together Digital: https://www.togetherindigital.com/The Power Lounge: https://www.togetherindigital.com/podcast/Support the show

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Lance Lugo shares how his social media content quickly attracted homeowners wanting to work with him.

Lance Lugo shares how his social media content quickly attracted homeowners wanting to work with him.

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Most businesses don't have a marketing system. They have a marketing person, or worse, a business owner trying to do all the marketing themselves.When the owner is responsible for generating leads, creating content, following up, and driving sales, growth becomes dependent on them. The moment they stop, the marketing stops too.In this episode, I break down how to build a marketing machine that consistently moves customers through five key stages: attention, trust, lead capture, nurturing, and conversion. We'll look at how systems, measurement, and automation can help remove you as the bottleneck.The goal isn't to become better at doing your marketing yourself. It's to build a marketing system that continues generating customers whether you're working or not.Subscribe for more practical business and marketing strategies, and let me know in the comments: if you disappeared from your business for 90 days, would your marketing keep running?About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Episode 236: Need more Leads and Traffic in your business? This will help: https://join.digitaltrailblazer.com/visibility-labYou've finally cracked lead generation - the opt-ins are rolling in - but sales are stuck at zero. If you're generating leads without converting them, chances are you're stopping the "selling" the moment someone joins your list, and once you stop, it's brutally hard to start again.In this episode, Bradley Rausch teaches us how to turn cold leads into buyers (and buyers into repeat buyers) by staying in constant "selling mode" throughout the entire client journey. He breaks down the emotional stages every new lead and client moves through, why the first 24-72 hours determine whether someone ever buys again, and the surprisingly simple move most coaches skip that builds massive loyalty fast. He also shares exactly when in a client's journey to introduce an upsell—and why timing it wrong is costing you serious revenue.About Bradley Rausch: Bradley is an advisor and “backend profit” partner for founder-led coaching and service-based businesses. He's helped dozens of founders turn chaotic growth into durable, higher-margin revenue without sacrificing their values.Grab Bradley's FREE course HERE: https://go.bradleyrausch.com/freecourse/Connect with Bradley: https://www.bradleyrausch.com www.linkedin.com/in/bradley-rausch/ www.instagram.com/@bradleyyrausch/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

In this episode, Fiona chats with Jac Semmler, founder of SuperBloom, a plant practice with a mission of “plants for the people”. They talk about Jac's journey from growing up surrounded by plants in regional Victoria to building a multidisciplinary business working across horticulture, planting design, major public projects, books and creative collaborations.Jac shares how she has intentionally built SuperBloom as a “tiny but mighty” values-led business, why she doesn't believe every business needs to niche down, and how thinking of the business as an ecology has allowed different audiences, projects and opportunities to coexist.You'll learn:Why Jac believes beauty, nature and climate resilience can and should exist togetherHow getting involved earlier in a project can lead to better creative outcomesWhy your business doesn't necessarily need to niche down to succeedHow Jac thinks about SuperBloom as an ecology rather than a collection of separate offersWhy saying no, setting boundaries and being selective about partnerships has transformed the businessThe role books have played in building Jac's profile and opening unexpected doorsJac also talks about knowing the value of your creative work, refusing to work purely for “exposure”, and why making space for the right projects, people and partnerships can be one of the most powerful decisions you make in businessNeed help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com Connect with Jac and Super BloomWebsite: thesuperbloom.com.auBooks: https://www.thesuperbloom.com.au/shop Resources mentioned:My Daily Business courses - mydailybusiness.com/courses Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Alan Leach, CEO and Director of Sales and Marketing at West Wood Club in Ireland. Alan has spent 35 years in the fitness industry, with deep expertise in sales management, sales training, digital marketing, direct marketing, and business growth. Alan is a former Chair and Director of the Health & Fitness Association (HFA). He was only the second non-U.S. chair in the organization's 50-year history, and he is a member of the Global Health and Fitness Alliance (GHFA). With a background in marketing, he has a proven record of delivering high-impact sales training and marketing strategies that consistently produce strong profits. As a sought-after international speaker and trainer, he has helped fitness clubs around the world improve their sales performance, marketing, and management. He has won multiple marketing awards competing against Ireland's top agencies, including an FIA award for fitness business marketing. His work in digital marketing, SEO, and copywriting has been featured in leading industry publications. Today, Alan joins Bryan to discuss the technology and business trends shaping the global fitness industry. Check out Beyond Activ Americas: https://beyondactiv.com/events/americas/ Check out FIT-C's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 One Powerful Quote: 25:00: "The biggest threat to any fitness business is not your competition. The biggest threat to any fitness business is you." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:38: Bryan opens the interview by inviting Alan to share his background and career journey. 7:59: Alan shares his insights on current sales and marketing trends. 15:40: Bryan and Alan discuss how technology has shaped his business. 24:54: Alan offers his best advice to listeners. Bullet List of Resources: https://westwood.ie/ https://www.healthandfitness.org/ Guest Contact Information: https://www.linkedin.com/in/alanleachmarketing/ https://x.com/SellFitness https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163 

This episode of Hustle Inspires Hustle features Alex Quin and Michelle Chia, graphic designer and creative lead at UADV and a returning voice on the show. Michelle reflects on watching clients arrive with AI tools and ask, half joking, whether the agency was about to be replaced by them, and how her own resistance to using AI in design turned into daily use. What came out of that was a working method: use the tools, never hand them the final call.Alex and Michelle dive into what AI actually replaces versus what it never touches, why every automation burns tokens and needs upkeep, which marketing roles are already getting hit, how AI slop is making everyone's graphics and captions look identical, and the brand bible approach that gives a model something real to work from. They also discuss the one process the agency did automate, why a marketing person is better at running an AI tool than a founder is, and why originality is now the only thing that separates two people producing the same volume. Ultimately, the conversation goes beyond AI tools to explore what happens to a brand when it stops sounding like a human.Episode Outline:[00:00] Meet Michelle Chia and the question every founder is asking about AI[02:10] Why AI burns tokens, needs upkeep, and needs somebody technical[04:30] Which marketing roles are already getting hit: design, copy, web dev[06:40] Curating instead of copy and pasting, and how to keep your own voice[09:00] What AI replaces and what it never will[11:20] Brand bibles, projects, and the one process they did automate[13:10] Closing thoughts and outroWisdom Nuggets:AI Multiplies A Team, It Does Not Replace One: The right setup can make a one person marketing department produce like five people. It still cannot decide what to make, judge whether it landed, or notice when something is off brand. Buy the leverage, keep the human.Your Output Is Only As Good As What You Feed It: A model with no context gives you the average of everyone else's answer. Feed it your case studies, your backstory, your dos and don'ts, and it starts sounding like you. Skip that step and you are publishing the same post as your competitor.Curate The Output, Never Copy And Paste It: Take option A, take option B, build option C out of both. The value you add is the judgment about which parts are actually yours. Anything you paste straight out went out to somebody else too.Build The Brand Bible Before You Build The Automation: Write down who you are, what you do, your process, your tone, your dos and don'ts, and store it where every new chat can read it. That single document is what makes the next answer sharper than the last. Without it you are starting from zero every time.Somebody Still Has To Log In And Turn It On: The best tool in the world does nothing until a person runs it, reads what it reports back, and fixes it when it breaks. A founder rarely has the time, the patience, or the vocabulary for that. That is the job you are still paying a marketer to do.Power Quotes"Don't leave it all up to the robots. Only let them help you get there faster." - Alex Quin"Be a bop in an era of slop." - Michelle ChiaConnect with Michelle Chia:Instagram: [https://www.instagram.com/michellechia/]LinkedIn: [https://www.linkedin.com/in/michelle-chia1/]Connect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinResources Mentioned:ClaudeClaude CodeClaude CoworkChatGPTZapierWispr FlowOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We wicked excited to welcome Ted McGreer from Ted's Shoe and Sport to the podcast for his own episode featuring his story. Ted spent parts of his life in Norway and Colorado, but he eventaully found his way back to his routes in Keene, New Hampshire. Ted shares an incredable story of the journey he's been on from the days before Ted's Shoe and Sport and how his store became a staple in the Keene community. The importance of running retail and shopping local to your community. Check out Ted's Shoe and SportTed's Instagram Thank you to Back in Action for sponsoring this episode of a local New Hampshire Runner.Click HERE for the Back in Action Pain Free Running Guide.Buy tickets to the Girls On The Run NH Sneaker Soiree HEREFinal Two Questions brought to you by My Race TattsChapters00:37 Intro06:08 GOTR Ad Read06:47 Guest Segment: Ted McGreer11:24 The Path to Entrepreneurship: Starting Ted's Shoe and Sport23:24 Marketing Strategies and Early Successes26:23 Navigating Retail Challenges and Trends40:52 The Importance of Local Retail44:18 Community Engagement and Support49:21 The Clarence DeMar Marathon01:01:03 Ghost Train Preview01:01:03 GORT Sneaker Soiree01:04:15 The Outro

In today's episode, we talk to Jo Penn. Jo is VP of Client Growth and Partnerships at Bond Brand Loyalty and formerly was Managing Director at CRM agency Armadillo before they were bought out by Bond earlier this year. We talk about the value of being part of a network versus independence, the challenges facing their clients, how they are integrating AI into their processes and a discussion on how the world of agencies has changed and what stubbornly remains the same. External resources:Armadillo CRM - A Bond Company website - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell - CLICK HEREMusic: Sick Man's Blues by Peter Crosby - CLICK HERE

Painting contractor marketing isn't just Facebook Ads, Google Ads, and generating more leads. Glenn Williamson explains why building local brand and trust is one of the most overlooked marketing strategies for painting contractors.Glenn is a painting contractor on track for $8M this year, and in this episode he breaks down the strategies his company uses to become known and trusted in its local market.We cover:→ Why relying entirely on paid leads is dangerous→ Building trust through community involvement→ Yard sign and charity campaigns→ Vehicle wraps and local branding→ Facebook groups and referral partners→ Building a network of trusted local contractors→ Using your brand to increase trust during the sales process→ A completely different approach to door hangers→ Turning community involvement into content for Google, YouTube, and AIThe big idea: paid ads can generate leads today, but brand and trust give you something your competitors can't simply outbid you for.CHAPTERS:00:00 Meet Glenn Williamson00:32 Building an $8M Painting Company03:44 Why Contractors Undervalue Brand & Trust04:58 Do You Own Demand or Rent Leads?06:42 Do Facebook & Google Ads Build a Brand?08:06 Community Marketing That Actually Builds Trust10:15 Charity & Local Event Strategies13:41 Facebook Groups & Referral Partners15:08 How Brand Helps Close the Sale17:08 Building a Local Contractor Network18:43 A Better Door Hanger Strategy21:02 Why Trust Compounds Over Time21:55 Building Trust for Google, YouTube & AI22:48 How to Find GlennIf you're building a painting company and want to become the contractor people already know and trust before they ever request an estimate, this episode is for you.Subscribe for more conversations about building and scaling a profitable painting business.Start your Free 14 Day Trial for Routemize - https://routemize.com/Coaching Session Signup: https://calendly.com/dripjobs/breakthroughPurchase the 31 Days of Value and build an EMPIRE: https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemoGusto: https://gusto.com/i/tanner269OpenPhone: https://openph.one/referral/8Kc17aqFacebook Group: https://www.facebook.com/groups/173750747824373/?ref=shareFollow me on Instagram: http://Instagram.com/officialtannermullen#PaintingContractor #PaintingBusiness #PaintingMarketing #ContractorMarketing #ContractorSecrets

Today on the Community podcast, Kristina is joined by fellow agency owner, entrepreneur, and marketing expert Chase Fairchild, founder of Bolt Marketing, to talk about what business owners are getting wrong about marketing and how to build a marketing strategy that actually works.Chase shares lessons from more than a decade of entrepreneurship and marketing, including why great marketing starts with a clear plan, strong messaging, and a product or service people actually want.Tune in to hear:Why every business needs a clear marketing strategy before creating more content.How strong messaging, your website, organic marketing, and ads work together.Why spending more money on ads won't fix a weak marketing foundation.How to choose the right platforms instead of trying to be everywhere.Where AI fits into marketing and why human connection still matters.Why your marketing and sales strategies need to work together.What to reconsider when your marketing isn't getting results.Kristina and Chase also talk about word-of-mouth marketing, creating a business people want to talk about, and why sometimes the problem isn't your marketing strategy, it's the offer itself.If you're a founder doing all the things with your marketing but not seeing the results you want, this episode will help you simplify your strategy, strengthen your messaging, and focus on what actually moves your business forward. Tune into this episode of Community anywhere you get your podcasts to build a smarter marketing strategy for your business!Connect with Chase Fairchild:WebsiteFollow Chase Fairchild on InstagramLinkedInMention In This Episode: Streamline your client experience with Dubsado and manage inquiries, contracts, invoices, scheduling, and more all in one place. Start your free 21-day trial and get 30% off your first year: https://www.dubsado.com/Build your LinkedIn strategy with The Social Snippet's free LinkedIn Starter Pack: Get the LinkedIn Starter PackSend me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Special thanks to HoneyBook for sponsoring this episode of the My Daily Business Podcast. HoneyBook is an all-in-one client management platform designed to help independent businesses manage enquiries, contracts, invoices, payments, scheduling and client communication in one place.HoneyBook has now launched in Australia. Find out more using this link and code FIONA to receive 30% off until the end of September 2026.Have you ever let something slide in your business and then convinced yourself it's been too long to go back? Maybe it's your newsletter, social media, pitching, reaching out to past clients or something else you once did consistently.In this quick tip episode, Fiona talks about the all-or-nothing trap and why the gap between stopping something and starting again is usually much smaller than it feels.You'll learn:Why your audience probably isn't keeping score the way you think they areWhy taking a break doesn't mean you've lost everything you built beforehandHow the rules you create for your business can sometimes keep you stuckWhy you're allowed to change your mind about how you run your businessHow guilt and avoidance can take more energy than simply starting againWhy you don't need a big comeback, explanation or apologyHow to choose one small thing this week and simply begin againYou can go back. You can change your mind. You can do things differently this time. Your business is allowed to evolve as you do.Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com Resources mentioned:My Daily Business courses - mydailybusiness.com/courses Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

In this episode of The Advisers Assemble Podcast, host Alex Curtis explains how behavioural science can make marketing much more effective. Just like an architect has to build with gravity in mind, marketers should use proven psychological rules instead of just guessing. Alex shares real-world examples, like how changing the words on a hotel sign or a tax letter can actually change how people act. Learn how simple tweaks to your messaging can get much better results without spending extra money.Key Topics & Timestamps[00:00:00] The Architect & Gravity Analogy: Why marketing should rely on established scientific rules of human behavior rather than guesswork.[00:02:30] Why Campaigns "Fail": Why business owners often prematurely declare advertising channels like Facebook, TikTok, or Google Ads as "dead" without analyzing the actual message or psychological triggers.[00:03:45] The Psychology of Social Proof: The restaurant analogy (empty vs. busy) and why people look to the behavior of others when making decisions.[00:05:00] Robert Cialdini's Hotel Towel Experiment: How changing standard environmental signs to social proof cards ("most people staying in this room reuse their towels") boosted compliance.[00:08:00] System 1 vs. System 2 Thinking (Daniel Kahneman):System 1 (Instinctual): Fast, automated thinking used during social media scrolling or catching a thrown ball.System 2 (Logical): Analytical, slow thinking. Why putting too much complex information (like rates tables) in front of prospects triggers System 2, causes decision fatigue, and makes them leave.[00:11:45] David Cameron's "Nudge Unit" (Behavioural Insights Team): How adding a simple, true statement ("9 out of 10 people pay their tax on time") on self-assessment letter demands recouped millions in tax revenue with zero additional cost.[00:15:00] When Social Proof Backfires: Why tailored messaging is critical, illustrated by how energy-saving letters backfired for below-average energy consumers.[00:16:30] The Default Option & Nudge Theory: How auto-enrolling employees in workplace pensions ("opt-out" instead of "opt-in") successfully got more people saving for retirement.[00:18:00] Visual Verification: How adding a photo of a citizen's actual car to vehicle tax letters skyrocketed compliance.[00:19:15] Pioneers of Scientific Advertising: References to advertising legend David Ogilvy, Claude Hopkins' 1923 book Scientific Advertising, and BJ Fogg's behavior model (applied by Instagram co-founder Mike Krieger to build a billion-dollar app).[00:21:30] Six Core Behavioral Biases Explored:Anchoring: How sales prices (e.g., TK Maxx) anchor value against high original prices.Authority Bias: The influence of perceived experts/authorities (e.g., lab coats).Availability Bias: How recent news (e.g., shark attacks) distorts our statistical risk perception.Chunking: Breaking down complex tasks.Consistency: Getting prospects to agree to minor commitments first.Decoy Pricing: Creating options that make the target package look like the best value.Key Takeaways & Episode NotesScience over Speculation: Human behavior is highly predictable. Leverage proven behavioral science rules to optimize your campaigns.Reduce Cognitive Friction: Avoid overcomplicating forms and landing pages. Keep prospects in System 1 (instinctive/reactive) mode for smoother conversions.Wording Matters: The UK government's Nudge Unit proved that minor phrasing changes cost next to nothing but can deliver millions in returns. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

Chris shares how Happy Valley grew from a hyperlocal Collingwood book, record and gift store into a thriving bricks-and-mortar and online business, and why knowing exactly who his customer is continues to shape everything from the products on the shelves to the experience people have when they walk through the door.You'll learn:Why Chris made the enormous decision to buy Happy Valley's new premisesWhat makes a retail business become a genuine destinationWhy what you choose not to stock can be as important as what you doHow getting the fundamentals right can matter more than constantly creating social media contentWhy community, word of mouth and supporting other local businesses remain so importantChris's advice for anyone considering taking a big leap in businessChris also shares why successful retail isn't about finding one “special sauce”, but continually paying attention to the customer, the space, the product mix and all the small details that make people want to come back.Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com Connect with Chris and Happy Valley:Instagram: @happyvalleyshopInstagram: @happyvalleyvinylWebsite: happyvalleyshop.comAddress: 347 Smith St, Fitzroy VIC Resources mentioned:My Daily Business courses - mydailybusiness.com/courses Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

After years of digital everything, audiences are craving something real again…and Haley Janisch knows exactly how to deliver it. As the Head of Creator Community at Kit, Haley has built experiences like Craft and Commerce and Kit Studios that connect creators beyond the screen. In this episode, Haley joins Tamara to unpack the art and strategy behind unforgettable events. They explore why offline connection matters more than ever, how to design experiences that stick in people's minds, and the small details that make a huge difference. You'll also hear the story behind ConvertKit's Taylor Swift–themed studios, why vulnerability creates stronger communities, and how smart marketers should rethink the ROI of events. If you've ever wondered how to build moments people can feel (not just attend) this episode is your blueprint. Follow Haley: LinkedIn: https://www.linkedin.com/in/haley-janicek/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode, Adam Torres interviews Gary Frazier, retired Marketing Professor at the University of Southern California, for the launch of the Marketing Management segment. Gary shares insights on push and pull marketing strategies and lessons from his decades-long career in marketing. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

Send us Fan MailWhat if the biggest reason your projects stall isn't because people lack motivation, but because they don't know what success actually looks like?In this episode of Imperfect Marketing, Kendra Corman shares one of the simplest, yet most powerful, changes you can make when delegating work to your team or using AI. Instead of asking whether something is "done," she explains why defining success upfront leads to better results, fewer revisions, and much less frustration.Drawing from her own experience, including a marketing analysis that sat unfinished for seven months because expectations weren't clearly defined, Kendra reveals why clarity is one of the most valuable leadership and productivity skills you can develop.You'll also discover why people and AI make the same mistakes when given vague instructions, and how a few extra seconds of planning can save hours of rework later.In this episode you'll learn: Why "done" is often the wrong goal.  The difference between giving someone a task and giving them a target.  How to create better AI prompts by defining success first.  Why unclear expectations create paralysis, not laziness.  Two simple ways to communicate what a successful outcome looks like.  A practical exercise you can use before your very next project. Whether you're leading a team, working with freelancers, or relying on AI to help you create content and complete projects, this episode will help you communicate more effectively and get better results the first time.Connect with KendraLinkedIn: kendracorman.com/linkedinWebsite: kendracorman.comIf you enjoyed this episode, be sure to follow Imperfect Marketing, leave a review, and share it with another business owner who could use a little more clarity in their workflow. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Vern Davenport is a Partner at QHP Capital with 35+ years of experience building and transforming healthcare technology and services businesses. Vern is the author of Accelerating Growth, which lays out QHP's approach to scaling companies through its Management System.Allison Crumpler is the former VP of People & Culture at Catalyst Clinical Research. A professional Certified Coach with 15+ years of experience in clinical research, Allison focuses on leadership development, organizational culture, and employee engagement.Topics:Why Culture Drives PerformanceTurning Values Into BehaviorsHow to Kill Watermelon MetricsScaling Culture Across a Portfolio...and so much more.Top TakeawaysValues become culture through repetition. Operationalizing values means defining the behaviors behind them, teaching them, and reinforcing them in practice. Allison calls it the “Mr. Miyagi” approach: repeat those behaviors over and over, even when they feel obvious. That repetition is what embeds them into the organization and gives managers and employees a shared language for accountability.Measure culture with leading indicators, not just engagement surveys. Allison shares a few of the metrics Catalyst used to measure culture beyond traditional engagement and turnover data. They called them “Key Culture Indicators”: employee referrals, town hall attendance and time to hire. Put a target against each indicator, review it alongside operating KPIs, and set a more ambitious target once the current one is consistently achieved.Make the financials visible so everyone knows how they contribute. An individual contributor in a 1,000-person company can't see how they move EBITDA, so they disengage. Catalyst shared key company metrics across the organization, then helped teams understand how their own work affected sales, customer satisfaction and financial performance. Transparency turned "just doing my job" into "we win or lose together."About QHPQHP Capital is a private equity firm focused on middle-market life sciences and pharma services businesses. With $4.5B+ in AUM, QHP combines decades of sector experience with an operator-led approach to investing. Across its portfolio, the firm implements its proprietary Management System to build stronger leadership teams, operating infrastructure and commercial capabilities and support long-term, independent growth.About Catalyst Clinical ResearchCatalyst Clinical Research is a technology-enabled clinical research organization (CRO) specializing in oncology and providing clinical development services to biotechnology and pharmaceutical companies globally.Investors & Operators is brought to you by 51 Labs51 Labs is a marketing agency for the lower middle market. We offer full-service digital marketing for PE, portfolio companies, IB, VC, hedge funds.Brand Identity, Marketing Strategy, Marketing & AGM Video, LinkedIn Strategy & Execution, Web Design & Development, CRM Support & more400+ videos100+ projects#1 content creator on LinkedIn in the lower middle market

If you would like to learn more about marketing click below! https://marketingmasterylive.com/tickets?am_id=realsocialMarketing can make or break your business.In this episode of the Social Proof Podcast, David Shands sits down with Darius, Smitty and Dion to break down the marketing strategies entrepreneurs need to understand if they want to grow, attract better customers and make more money.They cover email and text marketing, paid ads, organic content, influencer marketing, retargeting, messaging, lead generation and why most entrepreneurs are leaving money on the table.You'll also learn why your ads may not actually be the problem, how to create better marketing messages, why attention is one of the most valuable currencies in business and how high level entrepreneurs create content at massive scale.If you're serious about growing your business in 2026, this conversation gives you a full marketing playbook you can start applying immediately.Subscribe to the Social Proof Podcast for more conversations on business, entrepreneurship, marketing and wealth building.Our Sponsors:* Check out Storyblocks and use my code storyblocks.com/socialproof for a great deal: https://www.storyblocks.com* Check out Storyblocks: https://www.storyblocks.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The biggest change happening in marketing isn't social media or Google. It's AI.For years, businesses focused on ranking higher in search results. But as more customers turn to AI for answers and recommendations, the question is changing from “Can people find me?” to “Will AI recommend me?” And that shift could completely change how businesses build visibility online.In this episode, I break down why authority, reviews, content, personal branding, podcasts, LinkedIn, and real customer stories are becoming more important than ever. The businesses building these trust signals now have an opportunity to create an authority advantage that becomes increasingly difficult for competitors to catch.The future of marketing isn't just about ranking. It's about becoming the business, brand, or expert that AI recommends.Subscribe for more practical business and marketing strategies, and let me know in the comments: if someone asked AI for the best company in your industry, would it recommend you?About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Episode 235: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditMost online business owners rely on crowded, expensive traffic sources—paid ads, social posts, referrals—where competitors can outbid them and results dry up overnight.In this episode, Philip Ganz teaches us how to build a lead-generation asset that keeps producing without ongoing ad spend or content upkeep. He breaks down a research-driven method for identifying what your ideal customers are already searching for, why owning the right digital "address" beats fighting for ad placement, and how a simple, no-frills approach consistently outperforms flashy, feature-heavy sites. He also shares a hard lesson on protecting your competitive edge as you scale.About Philip Ganz: Phil Ganz is a residential mortgage professional and digital innovator with over 24 years of industry experience and more than one billion dollars in funded loans. As President, Owner, and Founder of Next Wave Mortgage, LLC, he leads a premier wholesale brokerage focused on elite service and transparent lending solutions, and he holds licenses across major markets including California, Florida, Massachusetts, Texas, New Hampshire, Pennsylvania, Georgia, Rhode Island, and Colorado.Phil pairs deep lending expertise with a forward-thinking digital marketing approach, architecting and managing a network of over 200 real estate and mortgage-focused microsites that use AI, SEO, and advanced webhooks to automate lead generation and streamline borrower workflows. Known for his focus on consumer education and tech-driven solutions, he continues to reshape the independent brokerage space for homebuyers and industry partners alike.Connect with Phil:https://www.nextwavemortgage.com/ https://www.instagram.com/askamortgageexpert/ https://www.tiktok.com/@askthemortgageexpert https://www.facebook.com/philipganz https://www.linkedin.com/in/askthemortgageexpert/ https://www.youtube.com/@MakefloridayourhomeWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

AI can be a big help, but there are certain pieces that should absolutely stay human. In this episode, Emma breaks down where AI belongs in your marketing strategy and where you should never hand over the reins completely. You'll learn why you shouldn't let AI write and publish social captions unchecked, replace your face with an avatar, fabricate visual proof, or manage meaningful relationships. Each of these shortcuts may sound like time-savers, but they're actually trust-breakers. The episode also explores five powerful ways to use AI more effectively. If you are navigating how to fit AI into your marketing workflow, now's the time to get a better understanding of how it can help you work faster while protecting the human experiences that make your brand worth trusting.   Listen in as Emma explains: Which marketing responsibilities need to stay in human hands Why authenticity is still essential for your brand How AI can improve content planning, searchability, and repurposing And much, much more!  

I've been in Ellie Swift's mastermind for years. And I'll be the first to say: I didn't see it coming as a business model for myself.But Ellie was the one who, at the right moment, said "Jacqui, have you thought about running a mastermind?" And that conversation changed the trajectory of my business. My Co+Creation Design Club now brings in just as much, if not more, income than my online course, which I've been running for significantly longer.So in this guest interview, we're going deep on the mastermind model.Free Guide to Sell Out and Retain Mastermind Clients in 2026: https://ellieswift.com/free-guide-the-6-strategies-that-sell-out-and-retain-mastermind-clients-in-2026/ In this episode, we cover:What a mastermind actually isThe 5 C's framework Ellie uses to build a mastermind offerHow to know if you're ready to build a mastermind (even with a small audience)Why your clients might get better results in group format than 1:1What it takes to scale a mastermindThe retention conversation nobody talks about enoughTimestampsIntro 0:00A Day in the Life: Balancing Business & Motherhood 02:42My Experience Inside Ellie's Mastermind 07:08What Is a Mastermind? 09:53Overcoming the Fear of Group Coaching 14:44Are You Ready to Start a Mastermind? 18:49The 5 C's of Creating a Premium Mastermind 21:11The Math behind the Mastermind Model 27:35How to Scale: Building a Sales System That Works 31:38Retention: The Key to Sustainable Growth 38:37Your Next Step If You're Considering a Mastermind 43:03Wrapping up 47:20ABOUT GUEST:Ellie Swift is the Mastermind Expert & Business Coach for 6 and 7 figure coaches, mentors and consultants creating scalable freedom®.As an ex corporate marketer turned CEO, Ellie has become the go-to for people starting and scaling their masterminds through her program, The Mastermind Model™. She also runs her own mastermind, The Scalable Freedom™️ Mastermind, where she shares her 10 years of expertise in online business, and hosts the The Scalable Freedom Show podcast, with over 300+ episodes available to binge.Ellie spent a decade working in marketing in London, Sydney, and Perth, achieving her goal of Head of Marketing Strategy by the age of 28 before making the transition into her business. She built to a 7-figure business in the first 5 years and has supported her clients as they've built 6, multi 6 and 7-figure businesses, created six and multi-five figure launches, tripled their income and completely transformed their businesses (and lives!) using mindset, marketing & strategy.Ellie's mission is to support coaches, mentors and consultants create businesses with a mastermind as part of their offer suite that generate results for their clients and creates the freedom they most want.She has been featured in a range of media, including Success Magazine, Medium, Mamamia, Thrive Global, Smart Company, The West Australian and as a guest on more than 100 podcasts.CONNECT WITH GUEST:Youtube: https://www.youtube.com/@elliehswift Podcast: The Scalable Freedom Show - https://thescalablefreedomshow.buzzsprout.com Instagram: @elliehswiftFree Download: https://ellieswift.com/free-guide-the-6-strategies-that-sell-out-and-retain-mastermind-clients-in-2026/ Watch on YouTube: https://youtu.be/Ys8kNWtgzroRead on the Blog: https://whitedeer.com.au/ep282/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Is your marketing actually growing your business—or are you just posting on social media and hoping something happens? What if the problem isn't your content, your follower count, or the algorithm, but the fact that you've never built a true marketing ecosystem around your business?Dr. Lauryn sits down with Whitney Abraham, founder of Your CMO & Co., to break down what strategic marketing looks like beyond Instagram. They explore the role of a fractional CMO, turning an audience into revenue, knowing when to delegate marketing, and why successful entrepreneurs often wait too long to address burnout and resentment. Whitney also shares why certainty is one of the strongest predictors of entrepreneurial success—and her simple formula for building confidence through self-talk, action, and repetition.Key TakeawaysSocial media is only one piece of a successful marketing strategy. Sustainable business growth requires an integrated marketing ecosystem that connects content, email, launches, partnerships, messaging, and sales around a clear objective.A fractional CMO can bring executive-level marketing strategy without the expense of hiring a full-time C-suite executive. The goal is not simply to create more content, but to orchestrate the entire marketing operation around revenue and growth.A large audience does not automatically equal a profitable business. Before monetizing followers, business owners need to understand why people followed them, whether that audience aligns with what they want to sell, and how to strategically convert attention into opportunity.Certainty and self-trust are critical to entrepreneurial success. Whitney's confidence formula—positive self-talk + action + repetition—helps entrepreneurs build proof that they can solve problems, make decisions, and continue moving forward.About the GuestWhitney Abraham is the founder of Your CMO & Co., a marketing agency built for business owners who want to leverage the internet to strategically scale their companies. A serial entrepreneur, Whitney has built multiple seven-figure online businesses and an eight-figure business from the ground up. She has spent nearly a decade in digital marketing and has coached thousands of women on building, launching, and scaling businesses of their own. After years of watching entrepreneurs struggle to execute the strategies they were learning, Whitney created Your CMO & Co. to provide the complete marketing ecosystem of a fractional CMO combined with hands-on implementation and operational support.Book a Call with WhitneyFollow Whitney on InstagramResources:Rich Doc Playbook: Secure your spot today!Find all things Dr. Lauryn B including ways to work with herFollow Dr. Lauryn: Instagram | Facebook | LinkedInFollow She Slays on YouTubeMentioned in this episode:Holistic Marketing HubThis episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!Holistic Marketing HubINSiGHT CLAThis episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.CLA (Current)Clinic MindClinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.Clinic Mind

Data Consolation: Jake Tlapek on Marketing Fundamentals vs Dashboards Jake The Wizard. Author of Eight Dominoes. A brand messaging focused consultant that believes every product or service can bring meaning and purpose to market. It is our job to tell that story. My guest today is Jake Tlapek, better known as The Wizard of Marketing. Jake spent 13 years in the trenches. He built a Chicago marketing agency on a TikTok audience he started from zero, sold it, and generated over 100 million dollars for his clients along the way. He hosts the Hold My Beard podcast, and his new book is Eight Dominoes: a messaging framework that treats your marketing as a sequence of eight moves. Set them in the right order and a stranger becomes a client. Jake, welcome to the show.Links:https://www.jakethewizard.com/eight-dominoeshttps://www.instagram.com/itsjakethewizardTags:podcast for creatives,creative podcast,podcast creator interviews,professional podcast,creative podcasts,podcast host interviews,creative podcast ideas,Branding,Business Development,Content Marketing,Entrepreneurial Mindset,Marketing,Marketing Consulting,Marketing Strategy,Mindset,Personal BrandingSupport PEG by checking out our Sponsors:Download and use Newsly for free now from www.newsly.me or from the link in the description, and use promo code “GHOST” and receive a 1-month free premium subscription.The best tool for getting podcast guests:https://podmatch.com/signup/phantomelectricghostSubscribe to our Instagram for exclusive content:https://www.instagram.com/expansive_sound_experiments/Subscribe to our YouTube https://youtube.com/@phantomelectricghost?si=rEyT56WQvDsAoRprRSShttps://anchor.fm/s/3b31908/podcast/rssSubstackhttps://substack.com/@phantomelectricghost?utm_source=edit-profile-page

Andrew Saksa, VP of Strategic Channels at Essential Engine, shares how branded magazines help real estate professionals, financial advisors, investors, and small business owners strengthen relationships with clients and prospects. He discusses his career journey, servant leadership, faith, personal routines, consistency, and the importance of building meaningful relationships. Andrew also highlights Essential Engine's focus on expanding into the Hispanic real estate community and shares his growth goals for the company.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Send us Fan MailIf your team is working hard but results feel chaotic, the problem usually is not effort. It's direction. We dig into the second part of our leadership pillar in the Five to Thrive series by pairing two fundamentals that determine whether your strategy actually turns into growth: influence and alignment. Think of influence as the engine of leadership and alignment as the directions. A powerful engine with bad directions still wastes time, burns people out, and creates frustration.Click here to watch Part 3 of this leadership seriesClick here to watch Part 1 of this leadership seriesClick here to watch Part 1 of this leadership series on YouTubeClick here to Schedule a Free Business ConsultationSend us Fan MailWelcome to The Brian Wright Show:Brian Wright works closely with executives, entrepreneurs, small business owners and executives in five areas essential to thrive in the new economy: Leadership, Culture, Sales, Hospitality & Marketing. He calls it, "The Five to Thrive." You have come to the right place If you want to grow your business and surpass goals unlike ever beforeIn this video you'll learn powerful business growth and efficiency strategies broken down into five categories that transform:✔ Leadership✔ Culture ✔ Sales ✔ Hospitality✔ MarketingThanks to our Sponsors:New Patient GroupWrightChatThrive Consulting GroupClick here to Schedule a Free Business ConsultationToday's EpisodeWe unpack the three mechanisms of influence that help people move willingly instead of being pushed by rank or title. That starts with relational trust built through consistent behavior, active listening, and transparent communication. From there we move into contextual clarity, communicating the why behind decisions so change management does not turn into resistance, confusion, or passive compliance. We also talk reciprocal value, aligning organizational goals with individual aspirations by knowing your people as real humans, not just numbers on a dashboard.Then we get tactical about organizational alignment: set non-negotiables while giving autonomy, stop micromanagement from killing confidence, and fix your meetings by focusing on lead measures that people can control instead of only lag measures that shame them after the fact. We also cover feedback loops like one-on-ones, team roundtables, and cross-training to improve coordination and customer experience, plus the “disagree and commit” standard so debate does not become drift. If you want a team that executes fast without taking 55 wrong turns, hit play, then subscribe, share this with a leader on your team, and leave a review with your biggest alignment challenge.

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Episode Description Many nonprofit leaders pick a marketing tactic first- a gala, a Facebook fundraiser, a social media takeover, and then hope it works. The organizations that get a real return pick the goal first and let the goal decide the tactic. Sarah goes solo to work through how to build a marketing strategy simple enough to fit on one page, drawing on the years she spent running a marketing agency for nonprofits. In This Episode, You'll Learn Executive directors about to spend money on a tactic a board member suggested Leaders whose fundraising activity is busy but whose donor numbers are flat Small organizations wondering whether a website is the right first investment Anyone who has run a fundraising event that cost more than it brought in Who This Episode Is For • Why picking a tactic before a goal is where the money goes • What the three marketing goals are and how to spot yours • Why a website converts people who already found you, and does not create them • How Sarah defines a real donor, and why the second gift is the line • What to do about lifetime value when you have almost no donors yet About Your Host, Sarah Olivieri Bold, strategic, and refreshingly human… Sarah Olivieri is the go-to expert for conversations on aligned leadership, outcome delegation, and sustainable growth.She brings wit, warmth, and real-world wisdom to mission-driven founders, visionary CEOs, and change-makers who want more clarity, more joy, and more results. Most leaders hit a wall when success depends on them holding it all together. Sarah helps them change that by redefining leadership around outcomes instead of activity, empowering teams to own results that scale and freeing leaders to focus on the vision that drives them. A former director of three nonprofits and founder of five businesses, she has a rare ability to spot opportunity where others see chaos, shift stuck patterns, and build organizations that support both legacy and life. Sarah leads with the same mindset that made her an award-winning sailor: iterate on what works, stay focused in the storm, and never forget the joy of the journey. Links Website: saraholivieri.com LinkedIn: linkedin.com/in/sarah-olivieri Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! Let us know the topics or questions you would like to hear about in a future episode. You can do that and follow us on LinkedIn.

This episode of Hustle Inspires Hustle features Alex Quin and Gina Ulmos, media personality, journalist, podcast host, and author of Mis 200 Citas. Gina reflects on her decades-long career across television, Univision, and radio, and how an unexpected career transition gave her the opportunity to reinvent herself as an author. She shares how nearly 200 real dating experiences after a 16-year marriage, combined with lessons from therapists, psychologists, love coaches, and her own interviews, ultimately inspired her book.Alex and Gina dive into modern dating, Bumble, first-date expectations, red flags, personal safety, scams, self-worth, and how social media has changed the way relationships begin. They also discuss Gina's experiences interviewing major figures like Cristiano Ronaldo, how her journalism background helps her read and vet people, and why cultural compatibility and life experience matter in relationships. Ultimately, the conversation goes beyond dating to explore reinvention, embracing uncomfortable change, and why it's never too late to start a new chapter in your career or personal life.Episode Outline:[00:00] Meet Gina Ulmos and the story behind Mis 200 Citas[04:25] Leaving radio and turning life experiences into a book[09:00] 200 dates, Bumble, rejection, and finding love online[13:30] First-date expectations, money, boundaries, and red flags[18:20] Dating safety and protecting yourself when meeting strangers[23:30] How Alex met his wife and Instagram vs. dating apps[28:25] Self-worth, childhood patterns, and choosing better partners[35:05] Interviewing Cristiano Ronaldo and using journalism skills in dating[39:00] Vetting dates, background checks, scams, and trusting your instincts[41:05] Cultural compatibility, travel, relationships, and Mexico[46:05] Career reinvention, losing your safety net, and embracing change[49:00] Why it's never too late to find love[50:52] Closing thoughts and outroWisdom Nuggets:Don't Ignore the Red Flags Because You Like the Person: Attraction can make people justify behavior they would immediately recognize as problematic in someone else. Pay attention to inconsistencies, pressure, dishonesty, and actions that don't match someone's words.Treat Dating Like an Interview: Gina learned from a love coach to think about dating similarly to filling an important position. Would you keep interviewing someone who consistently shows up late, lies, acts inconsistently, or doesn't share your values? Chemistry shouldn't eliminate standards.Self-Worth Changes Who You Choose: The relationships we pursue can reflect how we see ourselves. Understanding childhood experiences, emotional patterns, boundaries, and what you're actually searching for can help prevent repeating the same relationships with different people.Losing Your Safety Net Can Create Your Next Chapter: Leaving a stable media career was uncomfortable for Gina, but it also created the time and urgency that helped her finally write her book. Sometimes the change you didn't ask for becomes the push you needed.You Either Win or You Learn: Not every relationship, career move, or chapter will work out the way you expected. That doesn't automatically make it wasted time. Experiences can become lessons that prepare you to make better decisions moving forward.It's Never Too Late to Find Love: Gina's own family gives her a unique perspective on modern dating across generations. Her mother encouraged her to date, Gina found her favorite person through Bumble, and her daughter also found a relationship through the platform.Power Quotes“You're not gonna land a good job, a good relationship if you don't have self-worth.” - Alex Quin“Changes are good. You either win or you learn.” — Gina UlmosConnect with Gina Ulmos:Instagram: https://www.instagram.com/ginaulmosLinkedIn: https://www.linkedin.com/in/gina-ulmos-90b18657/Website: https://ginaulmos.com/Connect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinBooks Mentioned:Mis 200 Citas — Gina Ulmos [https://amzn.to/4hYgaZx]How to Market Your Restaurant Online — Alex Quin [https://amzn.to/4gA6GRU]Digital Marketing Dictionary — Alex Quin [https://amzn.to/46xv7dP]Polo's Day at the Park — Alex Quin [https://amzn.to/46vUpcg]Resources Mentioned:BumbleSpokeoGina Ulmos' La Fórmula Luego de Mis 200 CitasSOS NewsOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. 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You're marketing everywhere, but the bookings still aren't coming. The problem may not be how much you're marketing, but whether you're attracting the right people. In this episode of the Worth Every Penny Joycast, Sarah Petty breaks down the five marketing strategies boutique portrait photographers actually need, and why genuine relationships are the foundation for them all. • Why trust beats more social media posts • How partnerships and referrals put you in front of better-fit clients • Where to start when marketing feels overwhelming You don't need to do everything. You need the right strategy, done well. If you're tired of chasing inquiries that ghost you after hearing your prices, this episode will help you build marketing around connection, trust, and clients who value what you do. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756