Podcasts about marketing strategies

A few years ago, someone told me I needed to stop looking for the next big marketing strategy and go back to the basics and hustle.And you guys...I was offended.

This episode of Hustle Inspires Hustle features Alex Quin and Richard Wang, the 25-year-old entrepreneur behind Northern Dumpling Kitchen, as they unpack what it really means to step into a family business, carry forward your parents' legacy, and build something bigger than yourself.Richard grew up in the restaurant industry after his parents immigrated to Canada and spent decades working their way up from difficult beginnings. Although Richard studied finance, his long-term plan was always to return to the family business. Today, he's helping operate the restaurant while working toward one of his biggest goals: helping his father work less and eventually retire.The conversation dives into Richard's decision to document the journey publicly, including the renovations, cooking, long hours, language barriers, frustrations, and behind-the-scenes realities of running a restaurant. After roughly 200 days of consistent posting, his content began reaching audiences far outside his local community, with his Instagram following jumping from around 8,000 to 50,000 in approximately two weeks.Alex breaks down why Richard's content works so well and how founder-led storytelling can create an emotional connection that traditional advertising often struggles to replicate. They also get tactical about restaurant growth, discussing OpenTable, Google Business, Toast, email and SMS marketing, customer retention, experiences, and the systems restaurants can use to generate more revenue without massive advertising budgets.Beyond marketing, Alex and Richard discuss money, mentorship, real estate, investing, learning from older entrepreneurs, documenting family recipes, improving communication across generations, and staying grounded while building a business. Ultimately, the episode is about family, entrepreneurship, and what happens when a new generation decides not only to preserve what their parents built, but to take it further.Episode Outline:[00:00] Intro and how Alex discovered Richard's story[03:00] Growing up in the restaurant industry and choosing the family business[06:30] Taking over responsibilities, leadership, and language barriers[10:30] Why Richard's vulnerable storytelling connected with people[14:00] His parents' immigrant story and building a life in Canada[17:30] Family legacy, helping his dad retire, and financial goals[21:00] Money, investing, mentorship, and lessons for young entrepreneurs[23:30] Restaurant growth strategies: OpenTable and Experiences[27:00] Google Business, Toast, email, SMS, and customer retention[30:00] Cooking, communication, and improving his Mandarin[32:00] Going from 8K to 50K followers and founder-led content[34:15] Preserving family recipes and building for the next generation[35:30] Richard's message to immigrants and young entrepreneurs[37:05] Closing thoughts and outroWisdom Nuggets:Your Story Can Be More Powerful Than Your Product: Richard's audience didn't grow because he pretended the restaurant was perfect. People became invested because they watched him struggle, learn, improve, and fight to build something meaningful for his family.Consistency Doesn't Always Pay Off Immediately: Richard spent roughly 200 days building his audience before experiencing a major breakout. His growth from around 8,000 to 50,000 followers happened rapidly, but it was built on months of consistent work.Founder-Led Content Creates Emotional Investment: When customers understand who is behind a business and why they're building it, the relationship becomes deeper than a transaction. People begin rooting for the person as much as the company.Small Systems Can Create Big Revenue: Restaurants don't always need massive advertising budgets. Reservation platforms, Google Business, customer data, email, SMS, and better retention systems can create meaningful incremental revenue.Learn the Business From the Inside Out: Richard isn't only trying to market the restaurant. He's learning to cook, communicate with staff, improve operations, understand the finances, and master the details that make the business work.Protect the Knowledge Your Family Built: Recipes, techniques, processes, and lessons that exist only inside someone's head can disappear. Documenting them turns years of experience into something the next generation can preserve and improve.Diversification Creates Stability: Business, real estate, and stocks can perform differently at different times. Building across multiple areas can create more stability than relying entirely on one source of income.Legacy Is Bigger Than Money: Helping your parents doesn't necessarily mean forcing them to stop working. It's about building a situation where they work because they want to, not because they have to.Power Quotes“Founder-led content drives people, and it plugs at the heartstrings.”— Alex Quin“I'm doing some big things right now, but this is really only the beginning.”— Richard WangConnect with Richard Wang:Instagram: https://www.instagram.com/northern_dumplingkitchenTikTok: https://www.instagram.com/@thedumplingprinceConnect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinBooks Mentioned:How to Market Your Restaurant Online — Alex QuinProfit First — Mike MichalowiczOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You're marketing everywhere, but the bookings still aren't coming. The problem may not be how much you're marketing, but whether you're attracting the right people. In this episode of the Worth Every Penny Joycast, Sarah Petty breaks down the five marketing strategies boutique portrait photographers actually need, and why genuine relationships are the foundation for them all. • Why trust beats more social media posts • How partnerships and referrals put you in front of better-fit clients • Where to start when marketing feels overwhelming You don't need to do everything. You need the right strategy, done well. If you're tired of chasing inquiries that ghost you after hearing your prices, this episode will help you build marketing around connection, trust, and clients who value what you do. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Coach Blu dives into the complex and often problematic world of youth residential treatment programs in the United States, with a focus on Utah. He shares personal experiences, industry history, regulatory challenges, and the need for reform to better serve youth and families. Chapters 00:00 Introduction and Purpose of the Episode 01:14 Coach Blu's Personal Connection to Treatment Programs 02:24 Focus on Youth Residential Treatment in the US 03:13 Historical Development of Youth Treatment Movement 04:09 Problems with Traditional Treatment Approaches 05:02 Industry Profitability and Oversight Issues 06:26 Exposing Shady Practices and Investigations 08:06 Case Study: Provo Canyon and Paris Hilton 09:33 Infiltrating Treatment Centers and Industry Flaws 11:00 Evolution of Youth Treatment Facilities 13:09 Growth in the 1980s and 1990s 14:35 Profit Motives and Public Funding 16:22 Fragmentation and Lack of Unified Standards 18:05 Historical Roots and State Involvement 19:57 Expansion and Industry Growth in the 80s and 90s 22:17 Private Industry and Marketing Strategies 24:12 Oversight, Accreditation, and Quality Control 27:04 Utah's Role as a Treatment Hub 33:28 Controversies in Wilderness and Outdoor Programs 36:43 Regulation and Oversight Improvements 38:09 Why Utah Became a Major Treatment Center 41:57 Children's Limited Contact and Therapeutic Impact 43:20 Behavioral Modification and Family Dynamics 50:24 Parenting Challenges and Systemic Issues 52:17 Long-term Effects and Adult Voices 54:40 The Need for Systemic Reform and Future Outlook 01:06:16 Upcoming Episodes and Call for Change

Wolverine PS5 bundle, Hobbit MTG set, Sony disc secrecy, GTA 6 Netflix exclusive, D&D prep, and a Reel Fishing PS1 review. Chapters: 00:00 Introduction to Game Deflators Podcast 00:21 Recent Game Pickups and 3D Printing Adventures 03:04 Dungeons and Dragons Campaigns and Character Development 09:06 Comic Book Discussions: Saga and Fables 14:15 TV Shows and Their Adaptations 15:58 Exploring Finny the Fish: Gameplay and Mechanics 18:49 Mad Maestro: Controller Challenges and Gameplay Experience 19:46 Lost Ember: A Journey Through Reincarnation and Exploration 23:07 Book Finds: R.A. Salvatore's Works and Collecting 24:51 Ryan's Gaming Updates: Fighting Games and Progression 30:12 Quick News: PlayStation 5 Wolverine Edition and Magic the Gathering 38:38 The Future of Physical Gaming: Sony's Wall of Silence 45:03 The Gatekeeping of Game Development Knowledge 46:08 Take Two's Marketing Strategy with Netflix 50:04 The Future of Marketing in Gaming 57:17 Real Fishing: A Nostalgic Dive into Gaming John and Ryan kick off the episode with their recent gaming pickups, including John's new D&D miniature materials and 3D‑printing prep for an upcoming campaign, while Ryan shares what's been grabbing his attention this week. They move into news with Sony's newly revealed Marvel's Wolverine PS5 bundle, breaking down the Battle Yellow and Adamantium designs, and limited‑edition appeal. The conversation then shifts to Magic: The Gathering as The Hobbit crossover set becomes one of the most unique releases of the year, prompting discussion about cross‑media collaborations and collector hype. Next, they explore Kotaku's report on Sony's secrecy around disc manufacturing, reacting to the “wall of silence” that makes homebrew disc creation nearly impossible — especially as PlayStation moves away from physical media entirely. The guys also break down Take‑Two CEO Strauss Zelnick's defense of Rockstar's decision to debut the GTA 6 extended look as a timed Netflix exclusive, discussing whether this strategy helps or hurts fans and how it fits into Rockstar's broader marketing push. To wrap up the episode, the Inflation Deflation Game of the Week features a review of Reel Fishing on PS1, as John and Ryan revisit the relaxing classic and evaluate its current market value. Find us on TheGameDeflators.com Twitter - www.twitter.com/GameDeflators Facebook - www.facebook.com/TheGameDeflators Instagram - www.instagram.com/thegamedeflators The views and opinions expressed on this channel are solely those of the author. The content within these recordings are property of their respective Designers, Writers, Creators, Owners, Organizations, Companies and Producers. Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted. Permission for intro and outro music provided by Matthew Huffaker http://www.youtube.com/user/teknoaxe 2_25_18

Kodja Schelte (Realtor, Florida) shares how combining offline and online marketing has nearly tripled her business within 18 months.

Kodja Schelte (Realtor, Florida) shares how combining offline and online marketing has nearly tripled her business within 18 months.

The Narrative Conversion Engine: Hollywood Storytelling Mechanics, Organic Search, and Automated CRM Architecture with Drew DorenfestIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Drew Dorenfest, the Founder of Client Magnet CRM, to examine how business leaders can apply high-stakes entertainment marketing principles to eliminate client acquisition friction. Drew, a former Hollywood trailer editor turned technology founder and growth consultant, details his strategic transition from editing blockbuster film campaigns to building automated lead-generation engines for local service enterprises and mid-market firms. This conversation delivers an intentional blueprint for business owners who want to refine their core messaging, build compounding organic search authority, deploy automated email workflows, and convert customer reviews into predictable local search dominant rankings.The Narrative Conversion Engine: Hollywood Storytelling Mechanics, Organic Search, and Automated CRM ArchitectureThe fundamental error made by many scaling small businesses and professional service providers is relying on volatile social media algorithms or disruptive cold outreach to drive sustainable revenue growth. Drew Dorenfest explains that earning customer attention in a crowded digital marketplace requires applying cinematic storytelling mechanics—condensing complex value propositions into clear, high-impact hooks that communicate brand differentiation within the first five seconds of a site visit. Rather than interrupting passive users on social feeds, business leaders must focus their capital on capturing high-intent search traffic via search engine optimization. Investing in long-term technical and on-page SEO ensures that when prospective clients are actively searching for solutions, the business appears prominently, building compounding inbound lead momentum that outlasts temporary paid ad campaigns.To maximize customer lifetime value and eliminate pipeline volatility, scaling enterprises must pair organic search acquisition with automated customer relationship management workflows. Relying solely on one-off purchases or sporadic manual follow-ups creates unnecessary customer churn, whereas establishing automated email flows—such as post-purchase onboarding sequences, re-engagement triggers, and targeted review collection prompts—creates a direct, owned communication channel. Segmenting email audiences by past purchase history and maintaining a consistent monthly sending cadence allows companies to drive predictable repeat revenue without paying additional customer acquisition costs. Automating these backend touchpoints keeps the brand top-of-mind, transforming one-time buyers into loyal, high-value brand advocates.Furthermore, dominating local market search results demands that business owners treat client review collection as a standardized, automated operational process rather than an afterthought. Search algorithms heavily favor local companies that demonstrate high review volume, recent feedback, and proactive business responses, making customer testimonials a primary driver for local search engine visibility. Integrating direct review links into automated CRM follow-up sequences ensures a steady stream of verified social proof that builds immediate buyer trust. When clear cinematic messaging, disciplined search engine optimization, automated email marketing, and systematic review collection are synthesized into a single growth framework, an organization eliminates client acquisition bottlenecks, protects its profit margins, and predictably expands enterprise valuation.About Drew DorenfestDrew Dorenfest is the Founder of Client Magnet CRM, an expert digital marketing consultant, and a former Hollywood trailer editor with over two decades of creative storytelling experience. Having edited marketing campaigns for major film franchises and television series—including Spider-Man, Star Trek, and Power—Drew now specializes in helping small business owners and regional service providers build automated client acquisition engines. He is a recognized growth strategist focused on helping business leaders leverage search engine optimization, email marketing, and automated CRM technology to scale predictable revenue.About Client Magnet CRMClient Magnet CRM is an elite marketing technology advisory and automated CRM platform engineered to help small-to-mid-sized businesses optimize lead acquisition and client retention. The company specializes in delivering custom search engine optimization playbooks, automated email marketing flows, local review generation systems, and brand messaging refinement. Through tailored growth blueprints and marketing automation tools, Client Magnet CRM enables business owners to eliminate lead generation debt, build direct audience relationships, and maximize market equity.Links Mentioned in This EpisodeClient Magnet CRM Official Website: clientmagnetcrm.comDrew Dorenfest on LinkedIn: linkedin.com/in/drew-dorenfestKey Episode HighlightsThe Five-Second Value Proposition: Applying Hollywood trailer editing techniques to condense brand messaging and hook website visitors immediately.Organic Search vs. Social Media Fatigue: Leveraging high-intent search engine optimization to attract inbound leads actively looking for solutions.Automated CRM Email Workflows: Building predictable repeat revenue through segmented post-purchase email sequences and automated re-engagement flows.Systematic Local Review Collection: Utilizing automated CRM prompts to generate Google reviews that boost local SEO rankings and build social proof.Compounding Inbound Lead Infrastructure: Shifting marketing capital away from temporary ad spend to construct permanent digital assets that drive ongoing traffic.ConclusionThe conversation with Drew Dorenfest underscores that achieving sustainable business growth requires a deliberate synthesis of narrative clarity, organic search visibility, and automated customer nurture systems. By standardizing internal marketing workflows, building owned communication channels, and automating review acquisition, business leaders can transform an unpredictable lead pipeline into a highly structured, self-sustaining growth engine.More from The Thoughtful Entrepreneur

Why aren't you getting enough clients?If you're posting consistently, showing up, talking about your business, creating content, networking, and investing in marketing but still wondering where the clients are, this episode is for you.Because sometimes the problem isn't that you need more marketing.The problem is that your message isn't clear enough for the right people to recognize that you're the answer to the problem they're trying to solve.In this episode, Tracey Watts Cirino breaks down the messaging clarity problems she sees so many business owners struggling with and, honestly, the same kind of clarity work she continually evaluates in her own businesses.You'll discover:How to tell whether your message may be getting in the way of your marketingWhy people can like your content without understanding how to work with youThe difference between being specific and niching yourself into a boxWhy constantly changing your offer may actually be a messaging problemHow unclear messaging makes content, websites, sales conversations, and offers harderThe five questions every business owner should be able to answer clearlyWhy clarity isn't about having the perfect message; it's about making the right problem easier to recognizeHow a clearer message can help the right clients understand that you're the person they've been looking forIf you've been asking yourself, “Why am I not getting enough clients?”, don't automatically assume you need another marketing strategy.Start with the message underneath everything you're already doing.And if you know you need more clarity but aren't sure where to begin, check out the Messaging Clarity Starter Kit Tracey's practical starting point for turning what you know into a clear, usable business message.The Messaging Clarity Starter Kit™ is coming soon. I'm putting the finishing touches on it now, and I'll share the link here as soon as it's ready.Send us Fan MailTraceyWattsCirino.comTurn your Voice into Cash

Brandon Fix is a Division General Manager at Renuity Home, where he leads one of the company's largest operating divisions. A former U.S. Air Force Special Tactics Officer, he brings a systems-driven approach to leadership, translating military decision-making, operational discipline, and team development into managing complex businesses and P&Ls.Topics:Why Special Ops Make Elite OperatorsThe Military-to-P&L Mental ModelBuilding a Sales Org That ScalesWhat Servant Leadership Means...and so much more.Top TakeawaysGreat operators see people behind every line item. Brandon doesn't treat a P&L as a spreadsheet to optimize. According to his military-to-P&L mental model, marketing is intelligence, sales are the first team into the field, operations deliver the mission, and support functions enable execution. When conversion drops, he looks at sales leadership before the sales report. When marketing underperforms, he asks whether the team has the right intelligence. Financial performance to him is the outcome of how well those teams are led.At scale, your biggest lever is talent. As Brandon's organization grew to a 1,000-person, $350M division, he couldn't be everywhere at once. His job shifted from solving problems to making sure the right leaders were solving them. That meant hiring leaders who can operate independently, coaching them well, and making tough people decisions before small leadership gaps become big operational problems.Don't just build skills, learn to communicate them. Brandon believes his military experience gave him the leadership skills to run a business. But earning that opportunity required learning the language of finance, operations, and private equity so employers could connect his experience to the role. His advice: learn to translate your experience into the language of the role you're pursuing.About Renuity HomeRenuity Home is one of the largest home improvement platforms in the U.S., providing replacement windows, doors, bathrooms, kitchens, garages, closets, and other remodeling services through a family of national and regional brands. The company operates across 40 states, employs 1,000+ people, and has served over 300,000 homeowners, making it a notable example of building scale through acquisitions while preserving strong local operating brands.Investors & Operators is brought to you by 51 Labs51 Labs is a marketing agency for the lower middle market. We offer full-service digital marketing for PE, portfolio companies, IB, VC, hedge funds.Brand Identity, Marketing Strategy, Marketing & AGM Video, LinkedIn Strategy & Execution, Web Design & Development, Growth Support & more400+ videos100+ projects#1 content creator on LinkedIn in the lower middle market

Guinness World Records has quietly become a marketing machine, running roughly 1,300 brand activations a year for companies chasing attention through record-breaking stunts. We're joined by Marco Frigatti, Senior Vice President of Guinness World Records for Business, who started out as an adjudicator - measuring, counting and witnessing everything from the largest yoga class to a rather unfortunate fish-gutting attempt. We talk about how the record book became a brand-marketing engine, why record-breaking works so well for launches, destination marketing and employee engagement, and how Guinness World Records has 'democratised' record-breaking so anyone can have a go. Hosted on Acast. See acast.com/privacy for more information.

If you cannot answer why a customer should buy from you instead of your competitor, your sales strategy is failing.Many business owners think claiming they have great service or decades of experience is enough to secure a deal. The reality is that these points are standard expectations, not reasons to choose you. When your entire competitive advantage relies on subjective claims, you end up fighting a losing battle for every new lead.This analysis examines why those common pitches fail to land with today's buyers. You will learn to strip away the fluff and build a unique selling proposition that actually forces a prospect to notice your business. We break down how to stop relying on generic promises and start highlighting the specific value that makes your company the only logical choice for customer acquisition.Subscribe for weekly business growth strategy breakdowns, and comment below with the biggest challenge you face when trying to differentiate your brand from competitors.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

In this coaching episode, Fiona challenges one of the biggest myths in business: that being constantly busy is a sign of success. She explores why busyness can become a distraction from the work that truly matters and shares practical ways to create more space, clarity and intention in your business. You'll learn: Why being busy isn't the same as building a successful business. How to identify the tasks that genuinely move your business forward. Practical ways to create more time, focus and intention in your week. Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Jasmine, known online as Atom Bomb Body, is a VR content creator, educator, and founder of VR Content Lab. She is part of the Meta Quest Creator program and has worked with the Gorilla Tag team on social media strategy and content. In this episode she unpacks the generational split happening in VR gaming right now: why titles like Gorilla Tag are thriving with a younger audience while older players see nothing but studio closures and layoffs. She walks through the full toolkit for VR content capture including Live Creator Kit, OBS Studio, and the real limitations of mixed reality recording on Quest. She shares concrete budget ranges for game marketing, explains why short form content drives exposure but rarely converts directly, and gives developers a clear framework for finding and reaching their audience before launch. She also introduces VR Content Lab, her course covering the technical, marketing, and mental health side of building a sustainable VR content career.Subscribe to XR AI Spotlight weekly newsletter

Marketing gets exhausting when every platform, conference, and industry trend comes with the message that your practice should be doing more. More posts, more videos, more channels, more events. But a high volume of marketing activity does not automatically lead to better clients or more profitable growth.  In this episode, I sit down with Robin Dimond, founder and CEO of Fifth & Cor, to talk about building a marketing strategy around the business you actually have. We cover how to choose channels based on your budget, bandwidth, and target demographic; when a personal brand helps or hurts the practice; and why reputation, local partnerships, and consistent patient education can outperform whatever happens to be trending online.  Fix the Patient Journey Before You Generate More Leads  Marketing brings more attention to whatever is already happening inside the practice. If calls go unanswered, the booking process is frustrating, or the team is not prepared to follow up with leads, spending more money will only expose those problems faster.  Look at the full patient experience before adding another campaign. Can someone easily book a consultation? Does the team know how to respond to inquiries? Are you attracting people who are a good fit for the practice? Strong marketing cannot make up for operational gaps that prevent interested patients from becoming long-term clients. Choose Marketing Channels With a Clear Reason Behind Them  You do not need to be active on every platform simply because another practice is doing it. The right marketing mix depends on who you want to reach, how they make decisions, and what your team can consistently manage. Budget planning also needs to account for time and energy—not just the money spent on ads or content creation.  Define what the marketing initiative needs to accomplish before choosing a channel  Identify where your target demographic spends time and what mindset they are in on each platform  Set a realistic budget for both financial investment and team capacity  Test one or two strategies on a small scale before expanding into omnichannel marketing  Batch and repurpose content across Instagram, TikTok, LinkedIn, YouTube Shorts, or Pinterest when those platforms fit the audience  Consider direct mail, local partnerships, conference attendance, and public relations alongside digital marketing  Track qualified leads, booked consultations, client acquisition costs, and patient retention instead of relying on views or engagement alone  Give the team a clear role in content creation and follow-up so the strategy does not depend entirely on the owner  Consistency matters, but it needs to be sustainable. A focused strategy that your team can maintain will usually produce better information and stronger results than constantly switching tactics or chasing the newest trend.  (00:03:42) Navigating an overwhelming number of marketing options (00:05:29) Fixing operational gaps before generating more leads (00:12:31) Understanding client mindsets across different platforms (00:17:27) Standing out with handwritten cards and direct mail (00:26:50) Building a sustainable social media strategy (00:30:16) Balancing personal branding with long-term business goals (00:43:37) Measuring marketing by results instead of effort  Your Practice Reputation Has to Extend Beyond the Owner  A personal brand can help patients connect with the practice, but it becomes a risk when every relationship, referral, and piece of recognition is tied to the owner. Bring providers and team members into the outward-facing side of the business so patients see the depth of expertise across the practice and trust the experience no matter who they see.  Sharing continuing education, patient education, community involvement, and team accomplishments builds a stronger reputation than relying on one personality alone. That matters when you want to add providers, reduce your clinical hours, or eventually sell, because a brand that can stand without the founder is much easier to scale. The Best Marketing Makes Growth Easier to Manage  When the strategy is focused, the financial reports become easier to interpret. You can see which channels produce qualified consultations, which local partnerships bring in the right patients, and whether your client acquisition costs make sense relative to the value of those relationships. Marketing stops feeling like an open-ended expense because every initiative has a purpose and a way to measure its performance.  As the practice grows, consistency matters more than constant visibility. A team-supported brand, a clear message, and a small group of channels that reliably attract the right clients are easier to manage and repeat across providers or locations. You should not have to spend every spare moment creating content just to keep the business moving. The strategy should support the practice without taking over your life.  Follow Shannon & Keep What You Earn:   Shannon Weinstein is the founder of a fractional CFO firm specializing in helping 7-figure aesthetics and wellness practices scale with clarity, cash flow, and confidence.  Shannon is committed to helping med spa owners understand, fix, and maximize their business's enterprise value, offering actionable advice and resources, including a popular free video series specifically for aesthetics practice owners.  Connect with Shannon: Fractional CFO Services and Executive Financial Review: https://www.keepwhatyouearn.com/  https://www.linkedin.com/in/shannonweinstein  Watch full episodes: https://www.youtube.com/@KeepWhatYouEarn  Listen on your favorite podcast app: https://pod.link/1580071347  Instagram: https://www.instagram.com/shannonkweinstein/  The information shared is for educational purposes only and is not individualized financial advice. Aesthetics practice owners should consult a qualified professional before implementing financial strategies discussed here.  About Robin Dimond:   Robin Dimond is the founder of Fifth & Cor. With more than 20 years of experience in branding, marketing, and innovation, she has helped businesses move from scattered ideas to clearer strategies across both corporate and entrepreneurial settings.  Her work is rooted in the belief that strong marketing requires more than data—it also requires purpose, courage, and a clear understanding of why people connect with a brand. Through Fifth & Cor, Robin brings people together, removes barriers to collaboration, and helps businesses grow through thoughtful strategy, authentic connection, and consistent execution.  Connect with Robin and Fifth & Cor:  Website: https://www.fifthandcor.com Email: hello@fifthandcor.com Instagram: https://www.instagram.com/fifthandcor  LinkedIn: https://www.linkedin.com/company/fifth-and-cor/  Facebook: https://www.facebook.com/FifthandCor 

What if your greatest growth has nothing to do with your career, and everything to do with who you're becoming? In Part 2, Ambrosia and Travis Parker dive into healing, emotional maturity, communication, relationships, and the lessons that shape us long after we leave beauty school. Travis shares stories from his own career, why failures became his greatest teachers, and how embracing discomfort ultimately led to a more meaningful life and career. If you missed part 1 listen HERE Take 50% off GlossGenius premium plans for 2 months with code SUCCESSFUL Visit our 5% Journal Newsletter filled with Business, Marketing Strategies, and Founder Notes Join the Hairdressing Made Easy Academy Key Takeaways:

In this episode of The Heartland Multifamily Show, I sat down with Gary Agajanian, Isaiah Garman, Trot Carey, for a conversation about one of the challenges every growing business eventually faces: balancing experience with a new perspective. Years of experience teach you how to recognize patterns, avoid mistakes, and understand everything that has to happen behind the scenes to turn an idea into reality. But experience can also make it easy to rely on what has worked before, even when the market, technology, customers, and the way people communicate are changing. We get into where younger professionals can bring real value, why experienced business owners still need to adapt, how different generations approach marketing and client relationships, and why the best answer is rarely choosing one side over the other. We also talk about mentorship, earning trust, hiring for character and work ethic, bringing new ideas into an established business, and building a company that continues to grow beyond the person who started it. If you are building a business, investing in multifamily, mentoring the next generation, or learning from someone with more experience than you, this episode is about how both generations can bring something valuable to the table.   00:00  Who Knows More in Business: Experience or a Younger Perspective? 03:55  How Did Gary Agajanian Build His Business Career? 05:23  What Can Starting a Business at 16 Teach You? 09:06  How Can a Career Pivot Create New Business Opportunities? 09:43  How Did Wine Grape Brokering Become a Bigger Business? 10:51  Can Business Setbacks Lead to Bigger Opportunities? 13:21  How Much Does Experience Matter in Business? 14:36  What Do Experienced Business Owners Miss? 17:32  Can Leaders Lose Touch With Frontline Work? 20:06  How Has Technology Changed Manual Labor and Farming? 24:10  Why Do Multifamily Real Estate Transactions Take Longer Today? 27:18  Can Focusing on Operations Make You Lose Touch With Capital Raising? 28:28  How Do Business Owners Stay Connected to Clients as They Grow? 30:28  Why Do Experienced Business Owners Resist Change? 33:04  Why Is It Hard to Change a Business Model That Already Works? 35:46  Does the Source of Advice Affect How Seriously Leaders Take It? 36:02  Should Younger Employees Challenge Proven Business Systems? 38:04  How Should Experienced Leaders Evaluate New Business Ideas? 39:11  What Frustrates Younger Professionals About Experienced Mentors? 40:48  When Should Younger Teams Challenge a Mentor's Marketing Idea? 42:55  Can Modernizing Direct Mail Improve Response Rates? 44:25  Can Younger Employees Improve a Marketing Strategy? 45:10  How Can Frontline Employees Spot Market Trends Earlier? 46:10  How Are Younger Investors Changing Multifamily Real Estate? 47:32  How Do You Combine Experience With a Younger Perspective? 47:53  How Should Different Generations Communicate With Clients? 49:08  Why Does Marketing Work Differently Across Generations? 50:38  What Should Business Owners Know About Working With Younger People? 51:28  Why Must Business Owners Keep Adapting to Stay Competitive? 52:16  Why Should Growing Companies Recruit Talent and Capital? 53:35  Should You Hire for Character and Work Ethic Over Skills? 54:21  When Should a Growing Business Bring In Partners? 54:42  How Do You Build a Business That Can Run Without You? 57:20  Why Does Mentorship Matter for Young Professionals? 58:01  How Can Young Employees Earn More Trust and Responsibility? 58:53  Why Do Different Generations Work Better Together?

Episode 231: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditMost business owners walk into networking events ready to pitch within the first two minutes, then wonder why nobody buys and nobody remembers them. That habit kills the referral partnerships and strategic relationships that actually move a digital business forward.In this episode, Barry Bradham teaches us how to turn strangers into long-term collaborators. He shares what to say instead of pitching, how to build a follow-up system so new contacts don't go cold, and an unconventional icebreaker that gets even hard-to-reach decision-makers to take your call.About Barry Bradham: Barry Bradham is an entrepreneur, systems builder, automation strategist, and business mentor who helps business owners simplify operations, improve client experience, and scale with clarity. He is the founder of several ventures at the intersection of marketing, technology, automation, and AI, including Surfline Media, Metaverse Digital, DigiLink, Street Beat Promo, OneFlow, and Wrrkflo — platforms that help agencies and service-based businesses organize client requests, communication, and fulfillment, including through white-labeled client portals.Beyond his companies, Barry is passionate about relationship-driven growth. As a Regional Director with M3 Linked across California, Florida, and Greater Houston, he connects entrepreneurs, executives, and professionals around collaboration, referrals, and leadership. He speaks on entrepreneurship, automation, AI, and what it takes to become a "Calm CEO" — a leader who runs on vision instead of constantly reacting to fires.Connect with Barry:https://digilink.global/barrybradham-entrepreneur https://www.linkedin.com/in/barrybradham/ https://www.facebook.com/barrybradham https://www.instagram.com/barrybradham_entrepreneur/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Welcome back to the Outdoor Adventure Series! In today's episode, host Howard sits down with Tim White, Executive Director of Visit Wausau, to explore why the Greater Wausau Area is Wisconsin's premier basecamp for outdoor adventure, vibrant culture, and unique events. From ancient geological wonders and world-class recreational trails to thriving culinary and arts scenes, Tim shares what makes Wausau the ideal base camp for visitors seeking four seasons of outdoor fun—plus the creature comforts of an urban hub. Whether you're planning a family vacation, an outdoor getaway, or looking for the next must-see race or festival, this episode will show you why Wausau should be at the top of your travel list. Buckle up for a journey through hidden gems, data-driven tourism, and the passionate community making it all possible.DISCUSSION1. Introduction and ContextAcknowledgment of Travel Wisconsin & Destination Madison hosting the 2026 OWAA conference 00:13Objective: Showcasing Wisconsin and the Greater Wausau Area as ideal destinations 00:26Introduction of Tim White, Executive Director of Visit Wausau 00:452. Tim's Personal and Professional JourneyAccidental entry into destination marketing 02:12History in the music industry, including band management and curating "One Shining Moment" 02:28Transition to general marketing and branding 03:15Returning to Wisconsin during the pandemic and discovering destination marketing 04:28Transferring marketing skills to destination promotion and learning from peers 04:413. Impact of Music and Marketing BackgroundParallels between connecting artists to fans and visitors to destinations 07:19Philosophy degree informing approach to promoting Wausau 08:08Importance of authenticity and resonance in promotional efforts 08:22Emphasis on the unique terrain and outdoor assets of Wausau 08:314. Key Features and Attractions in WausauRib Mountain's geological significance 08:55Oldest geologic rock and distinctive outdoor terrain 09:03Connections between positive visits and thoughts about living or investing in the area 09:36Urban amenities including dining and arts/culture 10:07Branding Wausau as Wisconsin's base camp for outdoor recreation 11:165. Marketing Strategy and Audience EngagementLayered approach: targeting core fans, expanding to casual visitors 12:04Use of data (especially GPS data) to inform marketing and visitor insights 12:46Hosting and attracting data-focused workshops for outdoor recreation organizations 13:066. Visitor Demographics and Draw AreasMajor draw regions: Fox Cities, Green Bay, Appleton, Oshkosh, Milwaukee, Madison, Chicagoland, Twin Cities, Upper Peninsula (UP) 14:10Key activities attracting visitors: mountain/gravel biking, hiking, waterway paddling, skiing 14:36Hosting significant races and outdoor events (e.g., Wausau 24, Iron Bull, Red Granite Grinder) 16:49Data showing out-of-state trail usage and people buying land for recreation 17:38Sustainable tourism focus (infrastructure versus construction) 17:557. Hosting National and International EventsRecent hosting of the World Horseshoe Pitching Tournament 18:44Event visitors from countries including Japan, Canada, South Africa 19:14High local impact: restaurants running out of food, repeat event bookings 19:30Ginseng export leadership and its connection to international visits 20:138. Unique Geographic and Cultural Features45x90 Marker: Geographical center of Northwest Hemisphere 20:35Distribution of commemorative coins for visiting the marker 21:01Belief in magic of growing ginseng at this latitude 21:13Niche tourism aspects: geocaching, "set jetting" (visiting film locations) 29:19, 29:44Presence of a substantial Hmong population and cultural festivals 31:419. Tour of the Visit Wausau Website and Digital StrategyIn-house creative content: Emmy and Telly Award-winning visuals 22:34Use of authentic local residents in visual storytelling 22:42Showcase of outdoor and urban experiences (waterways, whitewater park, art museums) 23:00Four-season destination positioning 24:07Dynamic website features: events calendar, blogs, insider guides, itineraries 24:26Accessibility and translations: ADA compliance, 160+ languages 31:2910. Community and Stakeholder PartnershipsCollaborative relationship with local event organizers, volunteers, and municipal partners 34:07Small core staff with additional creatives and contractors 34:01Support for stakeholders through marketing resources and technology 35:05Use of CRM tools for partner engagement 35:1411. Reflections, Advice, and Final ThoughtsTim White's reflections on enjoying and appreciating Wausau's progress through visitor feedback 36:01Personal philosophy: "Let the world feel the full weight of who you are and let them deal with it" 37:48Message of authenticity and self-confidence for both visitors and residents 38:02LEARN MORETo learn more about the Wausau and the surrounding communities, visit their website at https://www.visitwausau.com/ and on these social sites:Facebook: https://www.facebook.com/VisitWausauInstagram: https://www.instagram.com/visitwausau/X: https://twitter.com/visit_wausauYouTube: https://www.youtube.com/channel/UCOKkAJPLsAvBp_g1Q0tmZ7gOWAA 2026 Conference HostsTravel Wisconsin: https://www.travelwisconsin.com/Destination Madison: https://www.visitmadison.com/NEXT STEPSVisit us at https://outdooradventureseries.com to like, comment, and share our episodes.KEYWORDSTim White, Visit Wausau, Wausau, Travel Wisconsin, Destination Madison, OWAA, Outdoor Adventure Series, Podcast Interview#VisitWausau #WiscoBasecamp #Wausau  #TravelWisconsin #DestinationMadison #OWAA2026 #OutdoorAdventureSeries #PodcastInterviewMy Favorite Podcast Tools:  Production by DescriptHosting BuzzsproutShow Notes by CastmagicWebsite powered by PodpageBe a Podcast Guest by PodMatchBanner Customization by Nano Banana & Canva

Beautiful flowers absolutely matter.They get attention. They stop the scroll. They make someone say, “Oh my God, that is gorgeous.”But beautiful flowers alone are not a marketing strategy.In this episode, Jeni breaks down why florists can have incredible portfolios and still struggle with inconsistent inquiries, low-quality leads, poor website conversion, price shoppers, and weak referral pipelines.Because pretty flowers answer only one question:Can you make beautiful flowers?Your potential client has a lot more questions.Can I trust you?Are you right for my wedding?What is it like to work with you?Can you handle my venue?Can you execute something complicated?What does this cost?How do I actually hire you?Jeni explains why strong marketing needs to tell the whole story—from getting someone's attention to helping them understand why you are the right person to hire.Instead of only posting a finished centerpiece, talk about the client's vision, the problem you solved, the design decisions you made, how you maximized the budget, what happened behind the scenes, and how you helped bring the entire experience together.That is what moves you from flower maker to expert.Jeni also shares why personality, education, trust, storytelling, social proof, repetition, and clear calls to action all need to be part of your marketing strategy.Your flowers may look similar to another talented florist's work.The experience of working with you should not.In this episode, Jeni talks about:Why pretty flowers alone do not create consistent inquiriesHow marketing has changed in a world where people question whether images are even realWhy clients are searching for trust, not just inspirationThe questions your marketing needs to answer beyond “Can you make beautiful flowers?”How storytelling positions you as an expertWhy sharing your thought process makes your content more valuableHow client stories can demonstrate that you go the extra mileWhy personality should be part of your marketingHow educational content builds authorityUsing testimonials, reviews, publications, and behind-the-scenes content to build trustWhy context turns a pretty photo into a sales toolThe importance of clearly explaining what you sellWhy telling people how to work with you is not salesyWhy repetition is essential in marketingHow to audit your last nine Instagram postsThe four things your marketing needs to do: Show, Teach, Connect, and InviteThe four-part marketing frameworkShowShow the beautiful work.TeachDemonstrate your expertise and help clients understand the process.ConnectLet people experience your personality, values, process, and point of view.InviteTell them what you offer and exactly how to take the next step.Pretty flowers are only the show piece.Key takeawayPretty flowers are content.They are not the entire marketing strategy.Beautiful work gets attention, but trust gets bookings.Action stepOpen Instagram and look at your last nine posts.Ask yourself:How many simply show flowers?And how many:teach something?build trust?tell a story?show personality?explain your process?answer an objection?invite someone to inquire?Find the holes and start filling them.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

In this quick tip episode, Fiona shares a simple annual exercise that can transform your marketing, messaging and decision-making. By identifying the common traits of the people you most love working with, you'll gain valuable insights into who your business is really built for You'll learn: How to identify the qualities your best clients or customers share. Why those patterns can help you refine your messaging and attract more of the right people. A practical audit to ensure your marketing reflects who you genuinely want to work with. Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

*Original Airdate: November '24 Upgrade to the Ad Free Premium Podcast Experience - https://rachelhollis.supercast.com Get your copy of Rachel's Book Here: Audible, Amazon, Barnes & Noble, Books-A-Millon, Bookshop.org, or wherever books are sold! To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices In this Friday Favorites episode of The Rachel Hollis Podcast, Rachel sits down with bestselling author Seth Godin for a wide-ranging conversation about strategy, entrepreneurship, and building meaningful work. Seth challenges listeners to stop chasing everyone's approval, focus on serving a specific audience, charge what their work is worth, and create value by becoming indispensable rather than interchangeable. Together, they explore why success comes from making intentional choices, embracing the discomfort of growth, detaching from outcomes you can't control, and consistently creating work that is generous, remarkable, and true to the people it's meant to serve. *Friday Favorites are a collection of our all-time most popular episodes replayed for the newest members of the community and anyone who wants a relisten. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Bobby Kough is closing 300+ wholesale deals a year across three markets. A former Army captain, he built I Buy STL alongside sister markets in Little Rock and Wichita by handing full ownership to people he trusted. In this episode he covers direct mail marketing and cost per lead, plus the team building lessons behind his growth. He also breaks down the mindset shift that keeps a growing wholesaling business from stalling out after a big month.   KEY TALKING POINTS: 0:00 - Intro & 305 to 500 Deals 1:00 - Overview of I Buy STL 3:19 - Finding Buyers in Every Area 5:14 - From Military to Real Estate 10:03 - Building the Business with Jimmy 11:05 - Brother Launches Little Rock 14:16 - Marketing Strategy in Little Rock 21:29 - Wholesaling Across the Illinois Border 23:34 - Funnel & Conversion KPIs 26:34 - Mindset & The Parachute Effect 29:29 - Building a Team Around Talent 33:40 - Should You Move to the Owner's Box? 37:39 - Special Ops Team Philosophy 41:02 - Advice for Starting a Business 43:23 - Outro LINKS: Instagram: Bobby Kough https://www.instagram.com/bobbykough99/   Website: I Buy STL https://www.ibuystl.com/   Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/ 

Send us Fan MailAre you charging for your time instead of your expertise?Many entrepreneurs fall into the trap of hourly pricing because it feels like the obvious place to start. But as your skills grow, charging by the hour can actually hold your business back, leading to burnout, resentment, and an income ceiling.In this episode of Imperfect Marketing, Kendra Corman sits down with Joel Miller, co-founder of SkyFloor, to discuss how businesses can shift from selling hours to selling outcomes. Joel shares the lessons he and his twin brother learned while building their agency, including the mistakes they made with pricing, how they transitioned to value-based pricing, and why positioning is the foundation of premium pricing.They also dive into the role AI plays in today's service businesses. Rather than replacing expertise, Joel explains how AI can become a powerful collaborative tool that helps professionals deliver better results more efficiently, while reinforcing the importance of human experience, strategic thinking, and client trust.In this episode, you'll learn:Why hourly pricing often creates burnout and limits business growth.How to determine the true value of your services.The importance of asking better questions during discovery calls.How positioning influences pricing more than most business owners realize.Why raising your prices can temporarily reduce leads, and why that's often a good sign.How AI can enhance your work without diminishing your value.The mindset shifts needed to confidently charge premium prices.About Joel MillerJoel Miller is the co-founder of SkyFloor, a digital strategy and web agency he has built alongside his twin brother for more than 17 years. Joel helps businesses clarify their positioning, develop effective digital strategies, and create websites that focus on measurable business outcomes. Connect with JoelWebsite: https://www.theskyfloor.com/LinkedIn: https://www.linkedin.com/in/joelelliottmiller/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

George Wright III explains that businesses grow faster when they build authority before spending on marketing, because marketing only amplifies existing positioning while authority earns trust. He argues founders often think more ads or content will fix slow sales, but unclear messaging and weak positioning are simply exposed by increased attention. Authority is created through credibility and consistent thought leadership—podcasts, newsletters, videos, books, speaking, referrals—and it shortens sales cycles, increases referrals, supports higher pricing, and makes marketing more effective. He urges entrepreneurs to build owned media assets (email list, website, community, long-form content) rather than relying on rented platforms with changing algorithms. The takeaway is to invest less in buying attention and more in earning trust by building an authority asset this week, then let marketing amplify it.00:00 Marketing vs Authority00:42 Show Format and Focus01:23 Marketing Amplifies Positioning03:01 Authority Builds Trust04:39 Own Your Media Assets06:15 Authority Compounds Over Time07:54 Visibility Without Trust09:36 Build One Authority Asset10:42 Wrap Up and ResourcesThanks for listening, and Please Share this Episode with someone. It would really help us to grow our show and share these valuable tips and strategies with others. Have a great day.George Wright III“It's Never Too Late to Start Living the Life You Were Meant to Live”FREE Daily Mastermind Resources:CONNECT with George & Access Tons of ResourcesGet access to Proven Strategies and Time-Test Principles for Success. Plus, download and access tons of FREE resources and online events by joining our Exclusive Community of Entrepreneurs, Business Owners, and High Achievers like YOU.Join FREE at DailyMastermind.comFollow me on social media Facebook | Instagram | Linkedin | TikTok | YoutubeGrow Your Authority and Personal Brand with a FREE Interview in a Top Global Magazine HERE.

How can marketing teams in the life science vertical show up stronger online and drive higher organic visibility for their organizations? Operating in a heavily-regulated industry where market competition is intense, many life science marketing teams stay quite busy, yet their pipelines are quiet, hampering long-term business growth? How can life science leaders bridge this gap and turn things around?That's why we're talking to Lauren Schafer (Founder, Lake House Digital Media), who shares proven ways to build life sciences buyer trust for predictable growth. In this episode, Lauren discussed the high-impact strategies for building deep authority and trust in the life science industry. She highlighted the value of uncovering specific client pain points and tailoring marketing approaches without being too generic. Lauren also stressed the significance of LinkedIn for B2B marketing, noting that decision-makers often conduct independent vendor research on the platform. She advised maintaining an up-to-date profile, using background banners effectively, and how you can be active and responsive on the platform. Lauren also emphasized the value of providing transparent marketing analytics dashboards to demonstrate accountability and ROI, essential for leadership buy-in.

In this episode, Harmony Edwards shares her journey in real estate, her strategies for building a successful team, and insights into scaling her business while maintaining authenticity and integrity.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Four nonprofits in a row told Jordan Agolli the same thing about their previous auctioneer: they felt like the person with the microphone cared more about themselves than the mission.Jordan, a benefit auctioneer and MC based out of Atlanta, joins Trevor to break down what he's hearing from organizations interviewing him, why the line between confidence and cockiness on stage is thinner than most people think, and the rule he lives by: an auctioneer should only say their own name twice all night. Once at the intro, once at the close.In this episode: what to actually ask an auctioneer or MC before you hire them, why the person benefiting from the mission is a more powerful speaker than anyone with a microphone, how strong board involvement changes the ceiling of your fundraising night, and Jordan's blunt reminder to every auctioneer in the space, this event would happen with or without you.Plus: Jordan's own story of losing five years to a back injury, rebuilding from scratch, and coming back to the stage with less ego and more listening.Chapters:00:00 Intro00:49 Building Connections in the Nonprofit Space05:04 Jordan's Journey into Auctioneering13:55 Overcoming Challenges and Health Struggles17:55 Understanding Nonprofit Culture and Values21:47 Importance of Alignment in Event Planning23:19 The Power of Listening in Fundraising27:41 Understanding the Mission: The Key to Success30:41 Marketing Strategies for Nonprofits36:02 Connecting with the Community

Episode 230: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditMost business owners assume that once someone clicks their ad or social media post, the hard part is over. But traffic without the right system behind it just leaks money, leads go cold, and bookings never happen even when the clicks look great.In this episode, Lee Thompson teaches us how to close that gap. He breaks down why niching down changes everything about who converts, what actually belongs on the page people land on, and the follow-up habits that separate businesses that book calls from ones that just collect leads. If your marketing is getting clicks but not customers, this one's for you.About Lee Thompson: Lee is the founder of ClickSense, where she helps wellness businesses turn online attention into paying clients and predictable revenue. After years in web and SEO, he noticed the same pattern across businesses: plenty of traffic and leads, but inconsistent revenue. That gap between clicks and customers became her focus.Rather than chasing more traffic, Lee zeroes in on what happens after someone finds a business: conversion, follow-up, and retention, where most real growth (and lost revenue) actually happens. He keeps things practical and honest, breaking down why typical marketing advice falls short for small businesses and what actually drives consistent growth.Grab Lee's Wellness Growth Roadmap: https://clicksense.io/wgrConnect with Lee:https://clicksense.io/ https://www.linkedin.com/in/clicksense/ https://www.facebook.com/clicksense.ioWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Jonathan Packer, co-founder of GOAT Foods—the parent company behind Licorice.com, Pretzels.com, Caramels.com, Chocolate.com, Cashews.com, and other category-defining food brands.Jonathan explains how GOAT Foods turned simple, memorable domain names into powerful brands that instantly communicate what they sell. He shares why customers should understand your product within the first three seconds, how a brand name can double as a call to action, and why clear positioning makes every part of your marketing more effective.The conversation also explores how GOAT Foods used concise 15-second television commercials to triple its business, then applied the same clear messaging across paid social media, packaging, and its direct-to-consumer websites. Jonathan breaks down why simplicity helped the company advertise more efficiently without sacrificing the quality of its message.Beyond customer acquisition, Jonathan shares how premium products, gift-worthy packaging, cross-selling, email marketing, and the GOAT membership program encourage customers to purchase across multiple brands. He also discusses the importance of financial modeling, repeatable launch systems, and using platforms like Shopify and Klaviyo to scale efficiently.If you're building a consumer product brand and want to create clearer messaging, improve customer retention, or expand into new products and sales channels, this episode offers practical lessons from a company that has achieved exponential growth by making its marketing remarkably easy to understand.In today's episode of the Harvest Growth Podcast, we cover:How GOAT Foods built a portfolio of category-defining food brandsWhy customers should understand your product within three secondsHow a memorable domain can become both a brand and a call to actionWhy simple 15-second TV commercials helped triple the businessHow premium packaging and product quality drive gifting and repeat purchasesHow cross-selling and email flows increase customer lifetime valueWhy repeatable systems make launching new brands easierHow financial modeling helps founders protect their marginsWhy Shopify and Klaviyo can support rapidly scaling ecommerce brandsWant to learn more about Jonathan Packer and GOAT Foods?Visit GOATFoods.com to explore the company's portfolio, including Licorice.com, Pretzels.com, Caramels.com, Chocolate.com, and Cashews.com.Do you have a product or brand you'd like to launch or scale?Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate more than $2 billion in product sales.

This week on the Brand Shorthand podcast, Mark is joined by the agency's media and digital marketing managers, Alyssa Laubacher and Lauren Leroux, to discuss marketing strategies for AEO, SEO, and GEO. Tune in to learn more about what these terms mean, how search has evolved, how to incorporate AEO, SEO, and GEO strategies to improve search visibility, and common mistakes to avoid when implementing these strategies. Join Mark, Alyssa, and Lauren for 30-ish as they discuss all things marketing, advertising, and of course … positioning.

A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  In this quick tip episode, Fiona explores one of the most common visibility mistakes business owners make: assuming their audience knows the full range of their services or products. She shares why clarity matters just as much for your customers as it does for you, and how to make sure your marketing reflects what you really offer. You'll learn: Why your audience may only know you for one part of your business. How to check whether your marketing reflects everything you actually offer. Simple ways to communicate your full range of products and services without confusing your audience. Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

— What separates those who thrive from those who remain stuck? Is success determined by talent, circumstances, or something deeper?  In today's conversation, we explore the power of mindset and how the way we think shapes the way we live. We'll discuss how limiting beliefs can quietly hold us back, why resilience is often more important than talent, and how our thoughts, emotions, and daily habits influence the results we create in our lives. We'll also dive into the relationship between mindset, manifestation, and purposeful action—examining how lasting transformation occurs when we align our vision with consistent effort. Along the way, we'll explore practical tools for overcoming self-doubt, navigating setbacks, cultivating confidence, and developing the mental resilience needed to pursue our dreams. At its heart, this conversation is about becoming the person capable of creating the life you desire—not through luck or circumstance, but through intentional awareness, growth, and action. It is an invitation to discover how changing your mindset can open the door to greater success, fulfillment, meaning, and joy. Valeria sits with Alexander Pelley — He is the author of  "The Champion's Mindset: Unlocking The Power Of Positive Thinking, Manifestation, Success."  Alexander (Alex) Pelley is a global mindset and business strategist and the international best-selling author of The Champion's Mindset. He is a certified speaker and coach with Maxwell Leadership and the Brave Thinking Institute, holds an MBA from Edinburgh Business School, and completed the Marketing Strategy program at Cornell University. Over the past 20 years, Alex has coached business executives to achieve extraordinary levels of success, and following a profound personal tragedy, he dove into in-depth research on mindset, neuroscience, and performance. He now combines these experiences to help leaders and high performers unlock breakthrough results in both business and life. Today, he empowers entrepreneurs, executives, and elite performers with the Champion's Mindset—a practical framework for mental resilience, clarity, and peak performance. To learn more about Alexander Pelley and his work, please visit: https://alexanderpelley.com/

Grab our breakdown of the 5 Low-Cost Businesses That Make $1 Million: https://www.franchiseempire.com/lowcost?utm_source=feaug022026In this episode of the Zero to Profitable Franchise podcast, host Chantel Soumis spotlights Graze Craze, the powerhouse charcuterie and grazing board concept taking the country by storm. Graze Craze's director of franchise development, Shane Lee, joins the show to discuss the brand's rapid expansion to 136 locations across four countries in just five years of franchising. Shane reveals the secrets behind their streamlined, low-overhead model that operates with just a few employees and no cooking equipment, making it a simple yet highly profitable sales and marketing business. Tune in to discover the brand's unique approach to B2B catering, their hands-on support system, and how they are defining an entire category with virtually no national competition.------------------Considering Investing In A Franchise?

Today we are talking about "Why My Marketing Strategies to Make Your Startup MONEY from DAY 1"  gigstrategic.com seancastrina.com

Send us Fan MailTrying to keep up with every social media platform can feel like a full-time job. The truth is, your best marketing strategy may not be posting more. It may simply be showing up in the right place.In this episode of Imperfect Marketing, Kendra Corman talks with travel advisor Ali Raymer about how she rebuilt her marketing strategy after COVID by asking one simple question:Where are my best clients making buying decisions?Instead of chasing every new platform, Ali focused on understanding her ideal clients, choosing platforms that aligned with both her audience and her own strengths, and creating a marketing system she could actually sustain.Whether you're a business owner, marketer, or entrepreneur feeling overwhelmed by social media, this conversation will help you simplify your approach and build a strategy that attracts the right customers without burning you out.In this episode, you'll learn:Why you don't need to be on every social media platformHow to determine where your ideal clients actually make purchasing decisionsThe importance of consistency over constant expansionHow to know when a platform is worth investing your time inWhy your current clients are your best source of marketing researchPractical ways to build a marketing routine that supports your business instead of taking it overAli also shares the story of how one missed client opportunity completely changed the way she approached branding and marketing, ultimately helping her attract the exact type of clients she wanted.If you've ever wondered whether you're spending time on the wrong platforms, this episode will give you a fresh perspective and actionable ideas you can put into practice immediately.Connect with Ali RaymerLinkedIn: linkedin.com/in/alipicturethistravelWebsite: www.peaceandpearltravel.comIf you enjoyed this episode, be sure to subscribe to Imperfect Marketing and leave a review. It helps more business owners discover practical, honest marketing conversations that actually make a difference. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

“We ended up selling twenty-two thousand units that day.” How did two founders build a multi-million-dollar brush brand without outside investors?Lisa Jauregui and Paul Jauregui, Co-Founders of BK Beauty, join Matt Bertulli (CEO, Pela Case and Lomi) and Katy Mimiari (CEO, Caden Lane) to break down the affiliate marketing strategy that took a makeup brush brand from a living room operation to millions in sales. No outside funding. No paid influencer deals. Lisa built a beauty audience on YouTube for five years before BK Beauty launched. A brand focused entirely on brushes for years before expanding into new categories. That focus led the brand to handle twenty two thousand orders in a single day, all fulfilled in house. The conversation covers creator tiers inside TikTok Shop, and why margin matters more than almost anything else in ecommerce. Operators Titans is brought to you by AppLovin and Fulfil. Fulfil: The ERP built specifically for DTC and ecommerce brands, integrated with over 400 3PLs so your inventory, purchasing, and financials never fall out of sync. Ridge runs its entire operation on it. See why here: https://9ops.co/fulfil AppLovin: Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth. Or launch your ads today with our exclusive link: https://applovin.com/9operators. 

Is your business missing the mark by not speaking to customers at the right level of understanding? Are you losing customers because your messaging is either too advanced or too basic for where they are? In this replay episode of Sequence Over Strategy, Michelle Warner unpacks the crucial concept of customer maturity and how it directly impacts your marketing success. She dives into why understanding exactly what your customers know and care about is the key to designing offers that truly resonate. You'll learn what customer maturity is and what it means for you and your business. You will also hear about how aligning your marketing, messaging, and product strategy with your audience's maturity level can bridge the gap between what you offer and what your customers actually need. Resources The Michelle Warner Networking That Pays Free Workshop Previous Episodes

Show notes:In this week's episode I'm joined by Nina Beer, venue manager at Bugle House in Southampton, who completely reimagined what a wedding showcase could look like. Instead of focusing on selling, Nina focused on creating an unforgettable experience. From carefully curating suppliers to styling every room with purpose, every decision was designed to help couples emotionally connect with the venue and genuinely picture themselves getting married there.The results?A showcase that generated £25,000 worth of bookings, delighted suppliers and completely changed how couples experienced the venue.Time stamps:00:15 - Understanding the Value of Marketing in the Wedding Industry03:40 - Transitioning to New Beginnings in the Wedding Industry09:57 - Rebranding and Marketing Strategies for the Bugle Venue22:54 - Creating the Perfect Venue Experience32:02 - Event Experience and Improvements37:10 - Curating Supplier Lists: The Key to Venue Success45:00 - The Importance of Supplier Relationships in Weddings51:13 - Innovating the Wedding Industry

   We often treat macroeconomics and B2B marketing as two completely separate ecosystems that function on entirely different levels and scale. However, if you look closer at the underlying factors such as silos, transactional friction, supply chain bottlenecks, and trust gaps, you'll realise how striking the parallels are. Have you ever considered how high-level macroeconomic policies actually mirror the daily execution battles fought within B2B marketing departments? How can B2B leaders extract these macro-level insights to solve operational challenges, streamline campaign execution, build market authority, and generate better results?In this solo episode, Christian Klepp (Host of the B2B Marketers on a Mission Podcast) shared his core strategic takeaways from the Rebuilding Alliances / Reconstruire des alliances event in Toronto. He translated complex macroeconomic frameworks into actionable strategies for B2B marketing teams. Christian talked about the importance of removing internal silos to drive cross-functional collaboration, eliminating buyer friction throughout the sales funnel, and create strategic co-marketing partnerships. He also elaborated on treating data like an organisation's “critical minerals” and how to leverage internal subject matter experts (SMEs) to establish greater industry credibility. Finally, Christian stressed the value of employer branding in talent acquisition, and why building organisational trust while defending the marketing mandate is critical.This episode was sponsored by the Economic Club of Canada. 

Referrals are a powerful lead generating tool, especially for insurance agents! Find out more in this explainer on referral marketing how to implement this strategy into your insurance business.   Read the text version   Get Connected:

Bar owners who avoid slow nights are not just lucky.They planned better.In this episode, I'm breaking down my Anchor Rhythm Tactical Marketing System and how it helps you plan your year, your week, and tonight.We'll talk about anchor events, weekly rhythm programming, and tactical promotions you can use when you need a short-term revenue bump.Because if you are only posting when the bar is already slow, your marketing is late.The goal is to stop reinventing your marketing every week.Build the plan once, execute it consistently, and give your guests a reason to show up before you need them.

Discover why authentic customer reviews are the secret weapon in today's saturated B2B market.In this episode, Jane Singer, host of A Seat at The Table podcast, explores how businesses with great products and strong support often struggle to close deals because buyers face "buyer fatigue" and endless choices that all seem the same Learn how trusted, real-world feedback cuts through market noise and why leading platforms like Amazon have revolutionized decision-making with reviews [00:01:43].Jane reveals why traditional testimonials lack authenticity and how companies can leverage compelling, unfiltered customer stories to build trust and credibility [00:02:53]. She introduces a unique marketing strategy—sponsored micro-series podcasts featuring honest client conversations—that deliver real use cases and experiences for listeners who crave reliable, peer-driven insights [00:04:00].If you're in B2B marketing or looking to increase sales through authentic content, this episode is a must-listen. Uncover actionable strategies for winning in a competitive landscape and hear how the 'Success Stories to Sales' podcast micro-series can boost your brand credibility [00:06:37]. Don't miss this guide to growing your business with the power of customer reviews and real conversations!USEFUL LINKS:Request information about 'Success Stories to Sales' Micro podcast program:  https://seat.fm/contact-us/SEND US A MESSAGEVisit A Seat at The Table's website at https://seat.fm

Episode 229: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditMost coaches, consultants, and agency owners get booked on podcasts, say all the right things, and still walk away with no leads or sales - so they blame the show instead of their strategy.In this episode, Justin Cross teaches us how to turn podcast appearances into real revenue. He unpacks the one thing missing from most guest pitches, the myth keeping founders stuck on the wrong podcasts, and the make-or-break moment most guests get wrong. If you've wondered why one guest turns an episode into a client machine while another gets nothing, this one's for you.About Justin Cross: Justin helps founders, coaches, and consultants turn media appearances into actual clients.Instead of just booking podcasts, speaking gigs, or press, he focuses on what most people miss. What you say, how it lands, and whether it creates real demand.With over 20 years in sales and consulting, Justin works at the intersection of media, messaging, and buyer psychology to make sure appearances lead to qualified conversations, not just more exposure.Grab Justin's Media Playbook: https://justincrossmedia.com/Connect with Justin: https://justincross.com/ https://www.linkedin.com/in/customadvisor/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Hey there Voices of the Bench community, this is Trish Jones with Ivoclar. If you've been curious about fast-firing zirconia to improve efficiency but aren't convinced it can deliver predictable, high-quality results, I'd encourage you to connect with us. Our new IPS Emax Zirconia offers multiple fast-fire protocols designed to help save you valuable production time while maintaining consistent results. Time is money in every lab. Don't wait. Reach out to your local Ivoclar rep today and discover how IPS Emax Zirconia can help streamline your workflow. As full-arch dentistry continues to grow, so do the demands on today's dental laboratories. That's why Knight Dental recently launched SimplyARCH Studio, a dedicated production environment built exclusively for full-arch restorations. To support this specialized workflow, Knight invested in an XTCERA milling system and carefully evaluated multiple CAM software solutions before choosing hyperDENT. The decision came down to exceptional milling quality, minimal hand finishing, and impressive production efficiency. But what truly set hyperDENT apart was the implementation process. From the very beginning, the team provided more than software training—they shared the knowledge and experience needed to build an optimized workflow for complex full-arch cases. With proven expertise in advanced milling strategies and laboratory production, hyperDENT helped ensure SimplyARCH Studio was designed for long-term success from day one.Matt Everatt joins Elvis and Barb for a fascinating conversation that takes a deep dive into his journey through the dental laboratory industry and the story behind his book, The Invisible Profession. From discovering dental technology at 16 and specializing in maxillofacial prosthetics and orthodontics to working in hospitals, developing early sleep-apnea appliances, and nearly leaving the profession altogether, Matt's career has taken some seriously interesting turns. Eventually, he helped co-found S4S, building a successful business around sleep-apnea appliances, occlusal splints, orthodontics, and more before eventually stepping away from ownership. Matt Everatt joins Elvis and Barb for a fascinating conversation that takes a deep dive into his journey through the dental laboratory industry and the story behind his book, The Invisible Profession. From discovering dental technology at 16 and specializing in maxillofacial prosthetics and orthodontics to working in hospitals, developing early sleep-apnea appliances, and nearly leaving the profession altogether, Matt's career has taken some seriously interesting turns. Eventually, he helped co-found S4S, building a successful business around sleep-apnea appliances, occlusal splints, orthodontics, and more before eventually stepping away from ownership. But this conversation goes far beyond Matt's career. His book, The Invisible Profession, explores how the dental laboratory industry arrived at a place where technicians and laboratories are often undervalued, pushed into price competition, and expected to simply keep their heads down and produce. Matt shares his thoughts on the "million little things" that shaped the industry, the danger of becoming a "busy fool," and why laboratories need to stop competing solely on price and start becoming known for the value, expertise, and partnership they bring to the dental team. Elvis, Barb, and Matt also talk about the changing landscape of digital dentistry, AI, 3D printing, speed, service, and why the labs that embrace change and remain agile will be the ones positioned for the future. It's an honest, thought-provoking, and ultimately optimistic conversation about where the dental laboratory profession has been, where it is today, and where it can go next.Special Guest: Matt Everatt.

Brand isn't just a marketing expense. It's one of the best long-term investments you can make as a business owner. In this episode, Guy Bauer steps away from filmmaking and creative direction to talk owner-to-owner about why Umault has invested more than half a million dollars into building its brand over the past seven years. Drawing from his own experience of putting marketing on pause while making his feature film Ana the Cleaner, he explains why strong brands continue generating results long after campaigns end. If you're focused entirely on short-term lead generation, this episode is a reminder that the strongest businesses are built by investing in something people remember long after they've seen it.

In this episode of the Green Industry Podcast, host Paul Jamison breaks down the foundational steps of the ultimate marketing strategy for your lawn care business, covering Google Business Profile optimization, conversion-focused websites, and how to avoid costly service area mistakes.

Are you wasting August + September in your eCommerce business? Here's why you're missing a goldmine Let's talk about that awkward little gap between the summer slump and the Q4 holiday madness: August and September. You know the one where everyone thinks it's too early to market, too slow for sales, and they just ghost their audience? Yeah... that one. In this episode of the eCommerce Badassery Podcast, I'm calling BS on all of that. Because the truth is, this is your golden window to warm up your audience, test offers, and build serious momentum before the Black Friday inbox war begins. We're breaking down exactly why this season is a strategic goldmine, what your customers are really thinking during this time, and what kind of campaigns you should be running no matter what you sell. If you've ever felt like you go from summer slowdown straight into Black Friday panic mode, this episode is your reset button. What you'll learn: Why August + September are NOT throwaway months How your customer's mindset shifts during this season (even if they're not going back to school) Campaign ideas for every type of product-based business The emails to send to re-engage your list and start building buzz Mistakes to avoid that could cost you BIG in Q4 How to map out a 6-week content plan without the overwhelm   _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/386   The Lounge Membership https://ecommercebadassery.com/membership   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Have you ever felt like your business was evolving, but no one understood the vision? In this first CEO Diary episode of Social Media Decoded, I'm taking you behind the scenes of my business to share what I'm really building—and why I've shifted my focus from creating more content to building meaningful community. I talk about why relationships have become my greatest business strategy, how Coffee & Connections, my Hidden Gem series, and Connected & Paid Live all fit together, and why I believe the future belongs to entrepreneurs who create ecosystems instead of chasing algorithms. If you're a business owner, creator, or entrepreneur looking to build a brand that's rooted in connection, visibility, and long-term impact, this episode is for you. In this episode, you'll learn: Why I stopped chasing followers and started building community The difference between creating content and creating connection How networking events became relationship accelerators Why community is the future of business growth How partnerships and sponsorships fit into a long-term brand strategy The vision behind Connected & Paid Live Why every entrepreneur should build a visibility ecosystem instead of relying on one platform If this episode resonates with you, send me a DM on Instagram with the word EVENT to learn more about Connected & Paid Live. Resources Mentioned Connected & Paid Live Coffee, Content & Connections Connected & Paid Collective Connect with Michelle: Instagram: @michellelthames Website: https://michellethames.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.