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In this episode of the Healthy, Wealthy and Smart podcast, host Dr. Karen Litzy welcomes Neil Trickett, a physical therapist and former private practice owner who has transitioned into a marketing guru. Neil shares his journey from being a physical therapist to leading a successful multi-seven-figure marketing agency, Practice Promotions. He discusses his passion for helping PT owners grow their businesses and achieve their desired lifestyles. The conversation highlights the importance of effective marketing strategies in the physical therapy field and provides valuable insights for clinic owners seeking to increase patient volume. Tune in to learn helpful tips on how to leverage marketing for your practice's success! Time Stamps: [00:01:20] Physical therapy career journey. [00:06:40] Working with your spouse. [00:10:03] Business partnership dynamics. [00:13:21] Marketing for healthcare practitioners. [00:15:10] Patient relationship marketing strategies. [00:22:07] Marketing audit for practices. [00:23:11] Online discoverability in healthcare. [00:28:04] Website design and patient marketing. [00:32:18] Marketing investment and metrics. [00:36:20] Marketing planning and budgeting. [00:39:00] Learning and executing quickly.More About Neil Trickett: Neil is a physical therapist, former private practice owner of 8 years, and CEO of Practice Promotions, the leader in marketing strategy, digital marketing, websites, and print marketing for the PT industry. With 20 years of real-world experience, Neil has helped over a thousand PT clinic locations across the US and Canada, implement the right marketing strategies and systems to exponentially grow their new patient numbers. Neil and his wife, Amy co-owned their successful physical therapy practice in Boynton Beach, FL for 8 years, developing marketing strategies and systems along the way. He has dedicated his career to helping elevate the profession of physical therapy in the public, by empowering rehabilitation practices to successfully market themselves to their local communities. Resources from this Episode: Practice promotions Website Neil on LinkedIn Practice Promotions on Facebook Practice Promotions on Instagram Practice Promotions on YouTube Get Your FREE Market2Grow Book here Jane Sponsorship Information: Book a one-on-one demo here Mention the code LITZY1MO for a free month Follow Dr. Karen Litzy on Social Media: Karen's Twitter Karen's Instagram Karen's LinkedIn Subscribe to Healthy, Wealthy & Smart: YouTube Website Apple Podcast Spotify SoundCloud Stitcher iHeart Radio
I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dive into the importance of understanding restaurant profitability and dialing in effective marketing strategies. I've seen firsthand how so many restaurant owners crush it when it comes to food and service—but really struggle when it comes to the business side of things. I address the common questions I hear all the time around how often to market and whether folks are actually listening. Spoiler alert: they are—but not in the way you think. I push for a shift in mindset: instead of chasing a bigger audience, focus on building a loyal one.You'll walk away with actionable insights on how to communicate more effectively with your guests and why repetition in your marketing messages isn't just helpful—it's essential.Takeaways:You can run a successful restaurant without running a successful restaurant business.Most restaurant owners have great food but struggle with profitability.Marketing doesn't exist in a vacuum; it's a moving parade.Repetition in marketing is compelling, not annoying.Unsubscribes can help filter out uninterested audiences.Focus on cultivating an engaged list of buyers, not just size.Engagement is the key metric, not audience size.Marketing requires consistency and multiple touch points.Your marketing should resonate with what matters to your audience.Plan to reintroduce your story regularly to keep it fresh.Chapters00:00 Introduction to Restaurant Profitability00:55 Understanding Marketing in a Distracted World03:38 The Importance of Repetition in Marketing06:32 Building an Engaged Audience Over SizeIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.
Jordan DiPietro is the former CEO of Hampton, a community business that's scaled to over $10M in annual revenue. Episode Topics & Timestamps00:00 Introduction to Hampton and Community Business Models03:07 Marketing Strategies for Community Growth05:56 Sales Process and Lead Conversion Techniques09:12 Content Marketing and Lead Generation12:09 The Role of MoneyWise Podcast in Community Engagement15:06 Building Relationships in Community Spaces18:04 Core Groups and In-Person Retreats21:12 The Evolution of Community Dynamics25:51 The Importance of In-Person Connections26:40 Confidentiality and Community Integrity27:57 Balancing Exclusivity and Growth30:57 Criteria for Membership in Exclusive Communities33:29 Staying Focused as a CEO35:38 The HubSpot Acquisition of The Hustle42:07 The Future of SaaS Companies Acquiring Media45:47 Jordan's Next Chapter: Writing and CoachingLinks MentionedJordan's newsletter: https://jordandipietro.beehiiv.com/ Jordan's website: https://jordandipietro.com/
Connect with Mo:https://movomediamarketing.com/https://www.linkedin.com/in/themoregalado/Click to text the show! Email Jonathan with comments or suggestions:podcast@thesourcecre.comOr visit the webpage:www.thesourcecre.com*Some or all of the show notes may have been generated using AI tools.
Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Dots Oyebolu's latest guest is Gaetano Nino DiNardi, Growth Advisor and former marketing leader at Pipedrive, Sales Hacker (now Outreach) and Nextiva.Gaetano shares his unconventional journey from music producer to sought-after marketing strategist. He dives into his early SEO experiments, the power of inbound marketing and how focus — not scale — is the secret to long-term success. With a no-fluff, hustle-forward philosophy, Gaetano outlines how most SaaS companies lack true differentiation and why success often comes from execution rather than positioning. Key Takeaways:(01:31) Gaetano shares how his blogging background and passion for SEO launched his unexpected career in marketing.(05:29) Companies usually fall into two categories: those that know what to do but need help executing, and those that need help figuring out the strategy.(07:31) Focused, phased marketing efforts yield better results than attempting to tackle everything at once.(10:33) With so many SaaS brands blending, standing out often comes down to creating stronger content, bolder creative and sharper execution.(13:59) Consistency is critical in marketing success; historical examples are good for showing how competitors have pulled ahead.(18:53) Traditional demand capture tactics, such as biased comparison tables, backfire; instead, highlight genuine value.(24:30) Conversion paths often span multiple touchpoints, and marketers must evaluate the full journey, not just isolated campaigns.(30:00) Community-driven spaces like Docebo's customer hub play a key role in customer retention and advocacy.(38:42) Using customer data to target competitors' audiences through tools like LinkedIn and data platforms is a powerful growth tactic.Resources Mentioned:Gaetano Nino DiNardihttps://www.linkedin.com/in/officialg/Pipedrive | LinkedInhttps://www.linkedin.com/company/pipedrive/Outreach | LinkedInhttps://www.linkedin.com/company/outreach-saas/Nextiva | LinkedInhttps://www.linkedin.com/company/nextiva/SEMRushhttps://www.semrush.com/OfficialGaetano.com | Websitehttps://officialgaetano.comDocebo Communityhttps://community.docebo.com/Insightful Links:https://www.bain.com/insights/reimagining-marketing-during-recessionary-times/ https://www.divisional.co/blog/tips-to-optimize-growth-marketing-strategy https://www.dashly.io/blog/demand-generation-vs-growth-marketing/ https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/reimagining-marketing-in-the-next-normal Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
In today's episode of Tactical Business, host Wade Skalsky sits down with Andy Hallinan from Carry Daily to discuss game-changing marketing strategies for firearm instructors and FFLs. Andy reveals how firearm instructors and FFLs can leverage Facebook ads, email lists, and direct response strategies to scale—even during political slumps. Learn why selling the transformation (not just a class) and using aspirational marketing drives loyalty and profit.
#259 Paid Ads | In this episode, Dave is joined by Pranav Piyush, founder and CEO of Paramark, a platform helping B2B marketers run real experiments to measure ad performance. Pranav brings a sharp point of view on attribution, channel performance, and how to actually prove what's working across your paid media mix.Dave and Pranav cover:Real-world results from 7 B2B ad campaigns, including branded search, YouTube, billboards, and Performance MaxWhy most marketers are misusing the word “test” and how to run true experiments with lift, control, and causalityHow even small teams can apply experiment design (on a $10K budget or less) to make smarter spend decisionsWhether you're managing a big budget or just getting started with paid campaigns, this episode will help you think more critically, and confidently, about where and how to invest in B2B marketing.Timestamps(00:00) - – Intro (03:08) - – Why Paramark pulled real data from 7 B2B ad campaigns (05:38) - – Attribution vs. experimentation: what most marketers get wrong (09:08) - – Correlation vs. causation explained (with a LinkedIn example) (11:53) - – How to run a real test (hint: you need a control) (13:08) - – Branded search test results: $1M+ saved, no performance loss (18:08) - – Why strong SEO makes or breaks branded search tests (19:08) - – Billboard test: how one brand proved real lift with out-of-home (22:38) - – What “digital out-of-home” looks like in B2B (24:08) - – YouTube ad tests: one big win, one big flop (28:19) - – How to run tests with small budgets ($500–$10K) (32:49) - – Connected TV (CTV) test results from a Series F SaaS brand (34:49) - – What happens when a multichannel test works—but isn't efficient (36:49) - – Paramark's Exit Five sponsorship test (real numbers shared) (40:19) - – Why content needs to drive short-term lift, not just long-term “brand” (43:19) - – How Pranav used LinkedIn to drive inbound from day one (45:19) - – Your attribution model is lying, give your audience more credit (46:49) - – When 7 ad tests fail in a row…and the 8th one works (48:19) - – Performance Max test: why it worked for one brand (50:19) - – How long to run a test? Use data, not gut (52:19) - – Bonus: Pranav's hiring playbook for his first marketing leader (56:19) - – Wrap up and final takeaways Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Emily Keller-Logan, Director of Global Marketing Strategy and Experience at Coursera, talks about how she uses AI agents to improve marketing effectiveness, while giving us her top data driven marketing tips. Focus on qualitative context to complement your data, and ensure it's answering relevant business questions. Hear all the details on the podcast.
Send us a textIn this episode, Danny welcomes Dan Briscoe, CMO at BuildWitt, for a candid and inspiring discussion on leadership, team dynamics, and marketing in the construction industry. Dan shares stories from the Marine Corps to managing agencies, discusses his marketing philosophy, and breaks down how mentorship from icons like Jocko Willink and Marcus Sheridan shaped his approach. His practical wisdom shines through the entire episode through inspiring stories of his experiences breaking down silos, fostering collaboration, encouraging contribution to marketing, and creating a culture of free-flowing ideas.Episode Highlights: Dan shares how one of his most influential mentors, Jocko Willink, and his concept of “Extreme Ownership” changed his leadership approach.Discover through the episode how BuildWitt uses transparency as a superpower to align teams and motivate employees.Learn the difference between coaching and mentoring, and how Dan approaches both.Dan makes the case that small, specialized teams can outperform bloated or siloed departments—if you drop the ego.Dan reflects on his shift from President back to CMO and why it reignited his marketing passion.Episode Links:
Thinking about running Facebook ads to grow your podcast? Here's the hard truth: you can't track listens, and the ROI's nearly impossible to measure. But… podcast listeners are some of the warmest leads you'll ever get. Ben breaks down when it's worth it—and what to do instead.
Sara Olsher started Mighty + Bright as a handmade calendar to help her toddler cope with divorce. A decade (and one breast cancer diagnosis) later, it's a full-time Shopify business helping kids, adults, and neurodivergent folks navigate tough life stuff with visual structure. In this episode, Sara shares how she bootstrapped the brand, embraced customer feedback, and scaled with purpose—not just ad spend.You'll learn:How personal chaos sparked a viral product lineWhy bootstrapping kept her business healthy and profitableThe power of customer-led product developmentHow one TikTok collab outsold her entire kids' lineSponsorsZipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costsLinks and Resources:Sara OlsherMighty + BrightApps, Tools, & ServicesStoreHero – Profit-focused ad tracking and analyticsOctane AI – Shop quizzes for ShopifySensible Forecasting – Inventory planningBundles.app – Inventory syncing for Shopify bundlesiPaKey – Packing and fulfillment scanner toolWork with Kurt:→ Grow your Shopify store→ See client success stories→ Join Kurt's newsletter
Everywhere you look, someone's trying to sell you something—ads, popups, flashy promises. It all starts to blur together, and most of it gets ignored. People aren't looking for more noise; they're craving something that feels real. When a brand tells a story that taps into emotion or makes someone feel seen, that's when things shift. It's not just about what you're selling, it's about how you make people feel while you're doing it. Owen Garitty is a filmmaker and creative director who runs FPW Media in Springfield, Oregon. He works with companies of all sizes to shape emotionally driven brand stories through film, content, and design. His approach centers on making marketing feel human—connecting with audiences by tapping into their real motivations and fears. Owen shares how powerful storytelling can stop people mid-scroll and build trust fast. He emphasizes keeping brand narratives honest, sharp, and emotionally tuned to what audiences care about. Stay tuned! Resources: FPW Media | We make the impossible possible on a daily basis for our incredible clients! Entrepreneur, Creative Director, Filmmaker | Meet Owen Garitty. Follow Owen Garitty on Facebook Connect with Owen Garitty on LinkedIn
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
VP of Creative at Liquid Death, Andy Pearson reveals how humor built a $1 Billion brand. Discover the anti-marketing strategy and how to use comedy in business. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Judy Weber is a serial entrepreneur and business expansion expert helping women grow confidence and incorporate proven business strategies for scale while building on a foundation of faith. A former trial lawyer who has built businesses across marketing, real estate and interior design, Judy teaches her clients to think and win like a courtroom dynamo, integrating her legal experience with her faith-fueled approach to entrepreneurship. Host of the long running, globally ranked Bold Business Bold Faith podcast, Judy's mission is to normalize miraculous results for Christian women in business, emphasizing that success is inevitable when one operates from a place of calm, confidence, and certainty. She serves service-based businesses with coaching and the “Miraculous Mastermind” to master scaling.
What if you really could have it all—and feel deeply present while doing it? In today's episode, I'm diving into six transformative practices I've embraced to embody my vision of a balanced, fulfilling life. From deepening my meditation practice to simplifying family screen time and intentionally embracing the unknown, I'm sharing the rituals that help me stay present, aligned, and thriving. Tune in if you're ready to challenge limiting beliefs and discover how to create a life where business, family, health, and joy coexist in harmony.
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Recorded at the Institute Summit 2025, this episode features brothers Jason and Patrick Brennan in a powerful conversation on leadership, innovation, and growth in the automotive industry. Jason emphasizes redefining training through real-world rehearsal practice for service advisors and technicians, and using “education” language to promote a culture of ongoing development. Patrick brings his marketing expertise to the table, stressing the importance of reputation management and direct response strategies for businesses. Together, they explore how strong leadership, peer networking, and a healthy company culture attract talent and fuel long-term success. Jason Brennan, Fine Tune Auto Service, Lansing, IL and Hobart, IN. Show Notes Watch Full Video Episode The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Introduction (00:00:00) Transition from Plumbing to Automotive (00:02:05) Customer Service and Service Advisor Training (00:03:01) Training vs. Education in the Industry (00:05:15) Reputation Management (00:07:58) Daily Training and Rehearsal Practices (00:09:28) Improvements from Training and Peer Critique (00:12:17) Team Building and Individual Improvement (00:14:08) Teaching as Mastery and Knowledge Sharing (00:22:12) Defining Success and Perseverance (00:23:08) Peer Review and Networking Groups (00:25:16) Innovation and Customization in Business (00:29:36) Attracting and Hiring Smart People (00:30:05) Marketing Strategies for Shops (00:31:42) Organic Social Media and Community Building (00:33:32) Work-Life Balance and Turning Points (00:34:10) Joining Peer Groups and Business Turnaround (00:35:36) Leadership Development and Delegation (00:37:07) J Closing Reflections and Family Involvement (00:38:05) Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976...
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this conversation, Mike Gamble shares his journey into property management, starting from the aftermath of the 2008 financial crisis. He discusses innovative strategies for acquiring clients, the challenges of scaling a property management business, and the importance of navigating licensing laws in Oregon. Mike also contrasts long-term and short-term rental management, shares insights on effective marketing strategies, and highlights investment opportunities in the Oregon real estate market. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
Music video marketing is one of the most powerful tools for artists — but without a strategy, even the best songs can go unheard. In this episode, Bree Noble sits down with Andy Gesner, founder of Hip Video Promo, to break down what it really takes to get your music videos in front of the right audience. Andy shares his journey from musician to music video marketing expert, how he helped promote iconic artists like Johnny Cash and Paramore, and why consistency and storytelling are key to building a lasting music career. From online PR to social media strategies, he reveals the tactics that help artists cut through the noise, build real fan connections, and turn music videos into powerful marketing assets.Become more profitable in just 5 minutes per week with the Profitable Musician Newsletter. Sign up at http://profitablemusician.com/join
Dave here. Interrupting the regular podcast feed for a 3 minute story and rant about why I love the job of marketing and what it might mean in a world where AI is advancing so rapidly and changing the role of marketing. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Overthinking is the hidden trap that's slowing down your online business. In this episode, I'm sharing how to make clearer, faster decisions that actually move your business forward. You'll learn why calm is your secret superpower when making choices, how to shift out of perfectionism mode, and the one mindset question that can break you out of an overthinking spiral.Check out Podcast Startup Academy: www.ThePodcastTeacher.com/academyThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.
Want to start, grow, and monetize your own podcast? Watch Podcast Success Secrets Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: LinkedIn | YouTube | Instagram | Facebook | Website Summary Brett Ingram interviews Justin Snyder, the founder of Forest Super Foods, who shares his journey from starting with just $100 to building a successful superfoods business. Justin discusses the importance of quality in products, the challenges of entrepreneurship, and the significance of customer service and feedback. He emphasizes the need for constant growth and adaptation in business, as well as effective marketing strategies for bootstrapped entrepreneurs. The conversation highlights the shift towards natural health solutions and the importance of understanding product quality in the superfood industry. Visit https://forestsuperfoods.com.au to order super foods with world wide delivery. Chapters 00:00 The Journey of Entrepreneurship 03:20 Bootstrapping and Building a Brand 05:57 Quality Over Price: A Business Philosophy 09:04 Navigating Challenges and Financial Management 11:52 The Importance of Customer Service 15:12 The Shift Towards Natural Health 18:03 The Future of Superfoods and Personal Experience 22:18 Optimizing Health Through Nutrition and Sleep 23:07 Understanding Quality in Superfoods 28:01 The Importance of Transparency in Supplements 31:12 Marketing Strategies for Business Growth 36:55 The Journey of Business Growth and Improvement 42:16 Connecting with Forest Super Foods #superfoods #businessgrowth #bootstrap #digitalmarketing #personalgrowth #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch
In this episode, we discuss common pitfalls that hinder business growth and offers practical advice on overcoming them. Sharing insights from a recent training in Michigan, he emphasizes the importance of mindset, strategic delegation, and focusing on value over price. Additionally, he highlights the significance of getting off the truck to scale operations and the benefits of networking and collaboration. Throughout the episode, Jason recommends the book 'Endless Customers' by Marcus Sheridan and underscores the value of continuous learning and action.00:00 Introduction and Weekend Recap01:31 Book Recommendation: Endless Customers02:43 Eliminating Negative Vocabulary04:15 Celebrating Wins and Audience Interaction05:03 Fatal Mistake 1: Working In vs. On the Business10:39 Fatal Mistake 2: Competing on Price Instead of Value14:49 Fatal Mistake 3: Knowing Your Customer17:16 Fatal Mistake 4: Avoiding Money Conversations20:20 Fatal Mistake 5: Building a Business That Can't Run Without You24:34 Q&A and Final Thoughts28:40 Upcoming Classes and New Shop Plans29:06 Marketing Strategies and Customer Engagement32:52 Importance of Google Reviews34:12 Mindset and Business Growth39:50 Handling Customer Inquiries and Issues47:45 Networking and Collaboration51:27 Final Thoughts and Farewell
In this episode, Alex Quin sits down with Alicia Grande, founder and CEO of Grande Cosmetics—a beauty powerhouse known for its iconic GrandeLASH-MD serum. Alicia shares how she turned a single product into a $100 million+ brand without outside investors. From grassroots trade shows to landing shelf space at retailers like Sephora, Ulta, and beyond, she breaks down the branding, grit, and customer obsession that fueled her success. Alicia also opens up about the challenges of scaling while staying authentic in a competitive industry.Episode Outline[00:00:03] Introduction and welcome by Alex Quin[00:01:45] Alicia's media background and shift to beauty[00:04:12] The creation of GrandeLASH-MD[00:07:00] Leveraging trade shows for grassroots marketing[00:09:30] The power of before-and-after images[00:12:20] Early business struggles and breakthroughs[00:15:05] Building credibility in the beauty industry[00:17:40] Scaling with Sephora and e-commerce growth[00:21:10] Staying innovative and customer-focused[00:24:30] Key challenges and advice for entrepreneurs[00:27:45] Alex Quin's final thoughts and wrap-upWisdom NuggetsStart Where You Are: Alicia leveraged her radio background to connect authentically with potential customers at trade shows. Your current skills can translate into unexpected successes.Proof Sells Products: Real customer results, showcased through authentic before-and-after photos, helped build trust and credibility. Visual evidence trumps flashy ads.Bootstrapping Builds Grit: Without outside investment, Alicia learned to be scrappy and disciplined. She emphasizes the strength that comes from doing more with less.Evolve With Feedback: Customer feedback directly informed product development at Grande Cosmetics. Listening isn't just polite—it's profitable.Growth Requires Risk: Alicia took major steps by expanding into Sephora and doubling down on e-commerce. Calculated risks are often the bridge to the next level.Power Quotes:“I started with one product and a passion for helping women feel beautiful.” - Alicia Grande“Don't rush into partnerships. Vet them like your brand depends on it—because it does.” - Alicia GrandeConnect With Alicia :Instagram: (https://www.instagram.com/ceoaliciagrande)Grande Cosmetics Instagram: (https://www.instagram.com/grandecosmetics/)Website (https://grandecosmetics.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
She's made a career of teaching people how to create captivating presentations, and has influenced the stories being delivered into microphones by business people, illustrious corporate clients and dusty basement bars, to boot.In this episode, Storytelling Teacher Marsha Shandur will tell you how she avoided social media at all costs until she accidentally blew up on TikTok telling stories.She shares some of the best kept secrets about crafting a story that compels your audience (even if you think nothing cool every happens to you).Meet Marsha Here! ➡️ https://www.yesyesmarsha.com/shinynewclients/You'll leave this episode with ideas on how to incorporate stories into your social media content, webinars, guest presentations and keynotes... A powerful mindset shift regarding standing your ground... and you'll be RACING to play Part 2.takeawaysMarsha initially resisted TikTok due to its addictive nature.She uses a flip phone and limits her social media access.TikTok's editing features helped her create engaging content.Her first viral video on TikTok garnered over a million views.LinkedIn engagement doesn't always reflect the opportunity it can bring you.TikTok allows for reaching new audiences effectively.Storytelling must address the audience's perceived problems.Marsha gives tips on how to tell gripping stories.Sustainable content creation habits are key to consistency.Everyone has stories to tell, regardless of how boring they think they may be.✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new
Connect with Mo:https://movomediamarketing.com/https://www.linkedin.com/in/themoregalado/Click to text the show! Email Jonathan with comments or suggestions:podcast@thesourcecre.comOr visit the webpage:www.thesourcecre.com*Some or all of the show notes may have been generated using AI tools.
In this episode, Sean and Catherine discuss the importance of persistence in business growth, reflecting on their journey over the past ten years. They explore insights gained from car commercials and how these lessons can be applied to contractor marketing. The conversation also touches on trivia related to construction, including the Janka hardness scale and the significance of paver thickness for different applications. The episode concludes with a reminder to appreciate one's journey and the growth achieved along the way.
#257 AI Strategy | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. Kieran is a rare blend of technical operator, creative strategist, and team builder. He's spent his career pushing the edges of B2B marketing, most recently through his work leading AI transformation initiatives at scale.Dave and Kieran cover:How AI is reshaping B2B marketing workflows, content creation, and team structureWhy the best marketers will specialize at the “outer edges” of creativity or technical execution (and what happens if you stay stuck in the middle)Kieran's leadership philosophy: how he manages 300+ people while staying deeply involved in creative executionWhether you're leading a marketing team or sharpening your own skills, this episode offers a clear look at how AI is changing the game and how B2B marketers can stay creative, strategic, and indispensable in the process.Timestamps(00:00) - – Intro (02:08) - – Kieran's marketing journey (04:08) - – His 2-year mission framework (06:08) - – Advice for early-career marketers (07:38) - – Why the grind still matters (09:08) - – Ireland's SaaS and startup scene (10:08) - – Balancing operator vs. manager (12:08) - – AI-generated “How to work with me” (14:38) - – Kieran's push-and-pull leadership style (16:08) - – Giving direct creative feedback (18:08) - – Why “collaborative brainstorms” fail (19:08) - – The value of strong opinions (20:08) - – Learning through tough feedback (21:08) - – ChatGPT as a creative partner (23:08) - – Claude vs. ChatGPT vs. Gemini (25:08) - – Prompting differences in GPT-3.5 vs. 4.0 (28:19) - – Decision fatigue and AI loyalty (29:19) - – Where AI is taking B2B marketing (30:19) - – From answers to actions (32:19) - – Micro-audiences and personalization (34:19) - – The return of branded traffic (35:19) - – Why AI reignited Kieran's spark (37:19) - – Avoiding AI-induced multitasking burnout (38:49) - – Deep work vs. whack-a-mole (39:49) - – Don Draper meets ChatGPT (40:49) - – Picking a lane: tech vs. creative (42:19) - – The value of podcasting practice (43:19) - – Building a prompt muscle (45:19) - – How Kieran trains GPTs (47:19) - – Prompting tips for marketers (48:19) - – The future CMO: part IC, part leader (49:19) - – How agencies will evolve with AI (50:19) - – In-person is back (51:19) - – Overrated AI use cases (52:19) - – Favorite tool: GenSpark (54:19) - – Mistakes marketers make with AI (55:19) - – Does anyone care if it's AI? (56:19) - – Lessons from fatherhood (57:19) - – Final thoughts and wrap-up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Theo Harvey and Mr. Benja tackle Juneteenth backlash, Trump's holiday gripe, massive AI-driven tech layoffs, Meta's $14 B Scale AI deal, Coca-Cola's design bots, riotous trailer reactions to Toxic Avenger, Naked Gun & Sandman S2, plus why billionaires are racing to sell sports teams.00:00 Introduction and New Toys00:37 Juneteenth and Trump's Reaction03:14 Media Distractions and AI Algorithms05:32 AI's Impact on Productivity and Cognition08:31 Faceless YouTube Channels and AI Content12:18 The Evolution of AI and Business Strategies15:15 AI in the Workplace and Future Skills27:25 Tech Layoffs and AI Investments40:42 AI in Design and Prompt Engineering46:50 Marketing Strategies for Small Businesses47:24 Utilizing Chat GPT for Market Analysis50:00 Entertainment Industry Insights50:59 Hollywood's Disconnect with Modern Audiences55:54 Innovative Movie Experiences01:01:26 Sports Franchises and Billionaire Sales01:05:05 Trailer Reactions: Toxic Avenger01:14:13 Trailer Reactions: Naked Gun01:21:23 Trailer Reactions: Sandman Season 201:33:11 Final Thoughts and ShoutoutsYouTube Video: https://youtu.be/kDBNMNlnpsw#ShowVsBusiness #Juneteenth #AIRevolution #TechLayoffs #TrailerReaction #PopCulturePodcast #SportsBusiness #ArtificialIntelligence----------Show vs. Business is your weekly take on Pop Culture from two very different perspectives. Your hosts Theo and Mr. Benja provide all the relevant info to get your week started right.Looking to start your own podcast ? The guys give their equipment google list recommendation that is updated often Sign up - https://www.showvsbusiness.com/----------Follow us on Instagram - https://instagram.com/show_vs_businessFollow us on Twitter - https://twitter.com/showvsbusinessLike us on Facebook - https://www.facebook.com/ShowVsBusinessSubscribe on YouTube: https://www.youtube.com/channel/UCuwni8la5WRGj25uqjbRwdQ/featuredFollow Theo on YouTube: https://www.youtube.com/@therealtheoharvey Follow Mr.Benja on YouTube: https://www.youtube.com/@BenjaminJohnsonakaMrBenja --------
Dinosaurs, no fizzy drinks today, bad walkers, car sales people, cancelled cookies and a whole lot more! Join OG YouTuber & CEO Brittney Saunders, and Australia’s Biggest Glamazon Alright Hey as they break down the biggest stories of the week. If it’s trending, going viral, and has you gripped… we’re talking about it. LINKS Follow @alrighthey on all socials Follow @brittney_saunders on all socials Follow @novapodcastsofficial on Instagram Email us HERE scrollers@novapodcasts.com.au CREDITSHosts: Alright Hey and Brittney SaundersSenior Producer/Editor: Hannah Bowman Managing Producer: Elle Beattie Nova Entertainment acknowledges the traditional custodians of the land on which we recorded this podcast, the Gadigal People of the Eora Nation. We pay our respect to Elders past and present.See omnystudio.com/listener for privacy information.
Check out my newsletter at TKOPOD.com and join my new community at TKOwners.comI sat down to break down one of the most overlooked service business ideas out there: mailbox installation and repair. This is the kind of high-margin local business that's hiding in plain sight, with real entrepreneurs pulling in over $9K a week just by fixing what's already broken. We talked about how to start with almost no money, how to land HOA contracts, and why this is a goldmine for offline lead generation and local SEO. I also got into ways to turn this into a real ecommerce play using custom products, AI-driven mockups, and smart Facebook ad targeting. If you've been looking for a simple scalable service business that can actually make money, this one's for you.Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Unlocking Hidden Business Opportunities03:04 The Mailbox Repair Market: An Untapped Goldmine05:49 Diverse Business Approaches: From Handyman to Custom Designs08:42 Marketing Strategies for Success12:01 Scaling Your Mailbox Business15:09 The Path to Starting Your Business18:04 Understanding Your Market Potential20:59 Final Thoughts and Encouragement
BONUS EPISODE – Visibility, Awards & Why It's Time You Made Some Noise (with Jemimah Ashleigh) Surprise! I'm popping into your ears today with a juicy bonus episode. This is a chat I had live on socials with the fabulous Jemimah Ashleigh, visibility expert, founder of The Visibility Lab, and one of the incredible speakers at my Social Media & Marketing Conference in Melbourne this August. In this raw and real conversation, we unpack why entering business awards is one of the most underused, undervalued, and totally brilliant marketing strategies out there. (Spoiler alert: it's not about trophies, it's about credibility, visibility, and opportunity.) We talk about: Why being “quietly brilliant” isn't a strategy anymore How awards give you a massive ROI (even if you don't win!) The mindset shift that'll help you finally back yourself and get seen This convo is full of gold for anyone ready to step into the spotlight, even if the tech at the start is a little less than polished (classic me
From Niantic's $3.5B sale of Pokémon GO to Scopely, to the rise of SLAP, a fast-paced, IRL multiplayer game that blends social tagging with viral video content Jen Donahoe and Lauren Steidl, CEO and co-founder of Integrated Reality Labs, explore how geogames are evolving from novelty apps into a new genre of play.Why Pokémon GO showed both the power and the limits of GPS gamingThe tech leap making real-world multiplayer actually workSLAP's breakout performance—10 sessions/day, no paid UAHow TikTok culture is shaping the next generation of mobile gameplayWhy the future of mobile gaming may lie in neighborhoods, not screens
How can you sort through all your book marketing strategies to find what's working best for you AND your readers? My friend Shelley Hitz, author, co-host of the Kingdom Writers podcast, and co-founder of the Christian Book Academy, is sharing how you can audit your book marketing and make sure you're on track with what God wants you to do with the message He gave you.Christian Book Academy ☑️ START YOUR AUTHOR PODCAST CHECKLIST
Have you ever felt that just nagging regret after buying into the latest marketing tactic or vendor promise, only to see little return? Yeah, I have been there, too. And that's why today I'm sharing a simple five-question filter to keep you from lighting marketing dollars on fire. If you are running a B2B business and tired of guessing with your marketing, trying to figure out what will actually move the needle, this one's for you.>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! -
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this episode of the Real Estate Pros podcast, host Michael Stansbury interviews Dan Jones, a marketing expert and real estate investor from Philadelphia. Dan shares his journey from a traditional education to becoming a successful entrepreneur in the real estate marketing space. He discusses the importance of strategic marketing for real estate investors, highlights client success stories, and explains the nuances of lead generation and marketing strategies. The conversation also touches on Dan's personal life, hobbies, and his approach to providing value as a fractional CMO. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
How did a small business outsmart a major corporation and turn a $40 cleaning product into a million-dollar empire?In this continuation of The Perfect Launch System series, Jon LaClare dives into Chapter 2 and unpacks the rise of OxiClean.You'll hear the real behind-the-scenes journey of how a garage-born idea, backed by a family with grit and a belief in their product, evolved into one of the most iconic direct-response marketing success stories ever. Learn how the Appel family leveraged the magic of home shopping networks (HSN), infomercials, and one unforgettable pitchman, Billy Mays, to transform OxiClean from a trade show demo to a retail success found in nearly every American home.Curious how to bridge the gap between TV and retail, earn consumer trust at scale, or why “seeing is believing” still drives results? Don't miss this episode.In today's episode of the Harvest Growth Podcast, we cover:How OxiClean used home shows and grassroots demos to build early momentumThe bold decision that launched them on HSN and why it was a game-changerWhy Billy Mays' energy and authenticity turned infomercials into conversionsThe power of direct-response marketing in highly competitive markets.This is Chapter 2 of The Perfect Launch System, shared exclusively on this podcast for a limited time. To unlock the entire system used to generate over $2 billion in product sales, grab the full book on Amazon (hardcover or Kindle) or download your free digital copy at PerfectLaunch.com.To be a guest on our next podcast, contact us today! Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Send us a textIn this episode, Shaundell Newsome from Sumnu Marketing discusses the importance of grassroots marketing and building genuine connections within the Las Vegas community. He shares insights on the dynamics of small business ownership in a transient city, the values of family-owned businesses, and the significance of creating loyal brand champions. Shaundell emphasizes the need for patience and understanding in marketing, as well as the importance of community engagement and support for local businesses. He also highlights the services offered by Sumnu Marketing and the future plans for expanding their reach and impact.Sumnu Marketing ♟️ (@sumnumarketing) • Instagram photos and videosSumnu Marketing LLC - Creating Campaigns that impact livestakeawaysBuilding genuine connections is crucial for small businesses.Las Vegas is a transient city, making relationships key.Branding should focus on developing relationships, not just selling.Grassroots marketing involves engaging with the community directly.Family-owned businesses have unique values that shape their culture.Service before self is a core value in business.Marketing is a science that requires understanding customer needs.Creating loyal brand champions is essential for success.Patience is necessary for building a successful business.Community engagement is vital for local business growth.Subscribe to Visit Vegas Places with Coyal Never miss an episode again!Plus get behind the scenes coverage with business owners and chefs.Have you thought about hosting your own podcast show? If so, I have provided links below to get you started in the right direction.Riverside FM - provides quality recording and virtual capabilities for long distance guest.Access RiversideFM hereBuzzsprout - is hands down the easiest and best way to launch, promote, and track your podcast.Access Buzzsprout HereShow music composed by: Dae One Visit Vegas Places with Coyal. Real Vegas, Real Topics, Real Business with Real Owners. Covering topics on economics, entrepreneurship, health, well-being and FOOD! Thank You for tuning in and make sure to VISIT VEGAS PLACES!Follow our social media platforms:https://www.instagram.com/visitvegasplaces/https://www.youtube.com/c/CoyalHarrisonIIISupport the show
FAQ Friday answering the podcasting question of "What is an RSS Feed?"Check out the Podcast Growth Collective: www.ThePodcastTeacher.com/collectiveThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Learn how celebrity trainer Kirsty Godso built trust with A-list clients like Olivia Rodrigo, Hailey Bieber, and Kaia Gerber. Plus, discover how she launched Made Of protein without paid ads, using authentic marketing strategies anyone can apply.For more on Made Of and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
In this episode, I sit down with Marley Jaxx - an award-winning filmmaker, powerhouse content creator and disruptor in the online business space. We talk about the highs and lows of business, healing through psychedelic therapy, finding love after divorce, and what it means to truly create from inspiration instead of survival. Marley doesn't hold back, and this conversation is packed with insights, laughs, and some seriously out-of-the-box ideas.
Mastering Product Marketing: Insights from Gal Ko, Founder of BoldPMMIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Gal Ko, Founder and CEO of BoldPMM. Gal shares his journey from surfing adventures to leading BoldPMM, a product marketing firm focused on helping businesses create compelling stories and scale through strategic marketing. The episode provides valuable insights into overcoming market saturation, using podcasts for strategic marketing, and the importance of storytelling for CEOs and marketers looking to stand out in competitive markets.The Importance of Storytelling and Strategic Marketing in Today's MarketGal Ko emphasizes that effective product marketing is built on one key principle: storytelling. Product marketers must craft a narrative that resonates with their target audience, aligning with their needs, desires, and pain points. This narrative forms the foundation for a company's go-to-market strategy, ensuring that messaging is consistent and engaging across all channels. By focusing on values and the problems a product solves, marketers can differentiate their brand and build stronger connections with potential customers.However, Gal highlights a critical challenge—market saturation. With the overwhelming amount of content and ads online, it's harder than ever for startups and established companies to stand out. Traditional marketing tactics often fail to break through the noise, especially for startups in competitive markets like Israel. Gal recommends diversifying content channels, shifting focus from paid ads to value-driven content, and leveraging niche communities to engage with potential customers directly. This approach not only cuts through the noise but also fosters organic, lasting relationships with customers.One of the most powerful tools Gal advocates for is podcasting. As an effective marketing tool, podcasts allow for deeper, long-form storytelling that resonates with a targeted audience, including executives and decision-makers. Gal shares that podcast appearances allow business leaders to showcase their expertise, offer valuable insights, and establish authority in their industry. By using podcasts strategically, businesses can amplify their reach, build credibility, and position themselves as thought leaders—especially in competitive markets where breaking through the noise can be particularly challenging.About Gal KoGal Ko is the Founder and CEO of BoldPMM, a product marketing firm dedicated to helping businesses create impactful stories and market their products effectively. With extensive experience in marketing and a passion for innovation, Gal works with businesses to differentiate their brands and drive success through strategic marketing efforts.About BoldPMMBoldPMM is a product marketing firm that specializes in storytelling and go-to-market strategy for businesses looking to make a lasting impact in their industries. They help companies build compelling narratives, connect with their target audience, and navigate market saturation to achieve meaningful business growth.Links Mentioned in This EpisodeBoldPMM WebsiteGal Ko on LinkedInEpisode HighlightsStorytelling for Product...
In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Bobby Morrison, Chief Revenue Officer of Shopify, to discuss the transformative power of AI in the sales domain. Bobby shares an in-depth look at Shopify's innovative approach to structuring their go-to-market strategy using pods, which integrate sales, customer success, and engineering teams for optimal client engagement and business growth. He delves into the role of AI in streamlining tasks, enhancing craft, and orchestrating workflows, while highlighting Shopify's AI-first philosophy and the democratization of AI tools across the company. Bobby also touches on the importance of industry-specific knowledge, the benefits of the Chaos Monkey practice to prevent organizational entropy, and the evolving expectations of modern buyers. This episode provides invaluable insights into leveraging AI to drive sales performance and organizational agility.ADDITIONAL RESOURCESLearn more about Bobby Morrison:https://www.linkedin.com/in/bobby-morrison-60663327/Watch Force Management's Panel Discussion on AI in Sales Leadership: https://hubs.ly/Q03rlW4Z0Read Force Management's Guide to Embedding AI In Your B2B Sales Organization: https://hubs.li/Q03ldrzD0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:25] Understanding Shopify's Business Model[00:02:57] Shopify's Go-to-Market Strategy[00:04:55] Transition to Pod Structure[00:09:21] Industry Expertise and Pod Implementation[00:14:00] AI Integration at Shopify[00:17:17] Hiring and Training for AI Proficiency[00:21:38] Challenges and Future of AI in Sale[00:29:41] Enhancing Employee Performance Through Observation[00:30:21] Leveraging Call Recordings for Better Coaching[00:32:17] The Role of AI in Job Security[00:33:25] Importance of Deep Domain Expertise[00:35:30] Customer Expectations and Specialized Software[00:37:22] The Pod Structure and Compensation Models[00:41:31] Partner Ecosystem and Collaboration|[00:42:47] Managing AI and Intellectual Property[00:45:54] Chaos Monkey and Organizational Flexibility[00:51:50] Future of Sales Teams with AIHIGHLIGHT QUOTESOn AI: “AI is not gonna replace your job, but the people using AI will.”On Culture: “Toby [the CEO] advises that Shopify should intentionally destabilize enough to avoid ruts and maintain agility.”On Alignment: “We win best when we win with our partners.”On Future Vision: “I dream one day that our sales teams will wake up and just have great conversations with customers, free from low-value tasks.”
#256 Email Deliverability | In this episode, Dan is joined by Sarah McNamara, Revenue Operations & GTM Strategy Lead at Vector, and Alex Fine, co-founder of Understory, an agency helping B2B SaaS companies scale with outbound, paid, and email. Both Sarah and Alex are experts in email strategy, specifically the behind-the-scenes mechanics that make or break your deliverability.They break down what B2B marketers often overlook when it comes to getting emails opened, read, and replied to, and share practical tactics to improve performance across newsletters, outbound, and lifecycle campaigns.Dan, Sarah, and Alex cover:Why email deliverability issues are more common than you think and how to spot them earlyThe metrics that actually matter (hint: opens and clicks aren't on the list)How to protect your domain reputation and warm up inboxes the right wayIf email is part of your GTM motion, this episode will help you reach more inboxes and stop your messages from disappearing into the void.Timestamps(00:00) - – Intro (03:18) - – Meet Sarah and Alex (05:23) - – Why email deliverability matters more than subject lines (07:38) - – How to tell if you have a deliverability problem (09:53) - – The most useful (and overlooked) deliverability metrics (12:13) - – Why replies matter more than opens or clicks (14:38) - – Tools Alex and Sarah use to monitor deliverability (16:53) - – Should you buy a dedicated IP? (18:48) - – How to evaluate platforms for deliverability (21:08) - – Getting sales to care about data hygiene (23:38) - – Deliverability tips for small senders and solopreneurs (27:34) - – Subdomains vs. secondary domains (30:24) - – How many inboxes per domain is too many? (32:29) - – Best practices for cold outreach (35:19) - – How security bots skew your open and click data (38:19) - – What counts as “spam” (and how filters decide) (41:34) - – How to re-engage cold or inactive lists (44:19) - – What to A/B test in subject lines (and when it's pointless) (47:29) - – How to build a healthy, opt-in list from scratch (50:19) - – When to stop emailing cold leads (52:34) - – Welcome sequence tips for engaged subscribers (55:29) - – How to warm up a new domain (58:49) - – Final takeaways and advice Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this conversation, Dylan Silver interviews Sasha Stapleton, an award-winning SEO strategist and entrepreneur, who shares her journey into the world of digital marketing and real estate. They discuss the vibrant entrepreneurial spirit in Florida, Sasha's expertise in SEO, and effective marketing strategies for real estate professionals. The conversation emphasizes the importance of building an online presence, lead generation techniques, and the evolving landscape of SEO in the digital age. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this conversation, Stephen Schmidt interviews Justin Piche, a successful real estate entrepreneur who transitioned from a career in engineering and the Navy to land investing. Justin shares his journey, the challenges he faced, and the strategies he employed to build a scalable business. He discusses the importance of leadership, team building, and adapting to market changes. Justin also offers valuable advice for aspiring real estate investors, emphasizing the need for action and continuous learning. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this conversation, John Harcar interviews Pharice Brown about her journey in publishing and the importance of having a book for business growth. Faris shares insights on the publishing process, the challenges faced in the industry, and offers advice for aspiring authors. She emphasizes the need for authors to take an active role in marketing their books and the value of being part of a supportive community. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
What do you do when your launch gets zero sales? In this episode, I'm diving into the reality that so many entrepreneurs face—but rarely talk about. I'm here to normalize the moments when things don't go as planned, and to remind you that a slow or disappointing start doesn't mean you're failing. I'll walk you through how to approach those moments strategically and mentally, so you can use them as fuel instead of letting them stop you. If you've ever felt discouraged after a launch, this one's going to shift your perspective.
➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this “Lessons” episode, Justin Brock, founder of Bobby Brock Insurance, shares how one simple but powerful marketing shift turned a legacy industry upside down—revealing how leveraging social media and content distribution built a multi-million dollar insurance business, why selling what people want (like dental insurance) creates better lead flow than pushing what they “need,” and how high-integrity, long-term marketing beats bait-and-switch tactics by building trust, loyal customers, and sustained growth in even the most outdated markets.➡️ Show Linkshttps://successstorypodcast.com YouTube: https://youtu.be/8W5TjHJGotE Apple: https://podcasts.apple.com/us/podcast/justin-brock-president-of-bobby-brock-insurance/id1484783544 Spotify: https://open.spotify.com/episode/3hnsC5Nd2uVgmTgP5RUHcF ➡️ Watch the Podcast on YouTubehttps://www.youtube.com/c/scottdclary See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.