Podcasts about marketing strategies

Nima Jalali built SALT & STONE out of his apartment into a $100M+ brand, without ever pitching a single retailer. After an ACL injury redirected his path, he created something he desperately wanted but didn't exist, a high quality, clean deodorant, that actually performs. SALT & STONE has now become one of the fastest growing brands in the space to-date by doing things differently. Even right now, every 60 seconds a SALT & STONE deodorant is bought.  In this candid conversation Nima opens up about transitioning from a pro surfboarder into the Founder role, what it takes to build a killer team, and what keeps him going. He reveals the counter-intuitive strategy that got Sephora to come to him, and how he iterated his deodorant formula through 5 generations before calling it perfect. You'll Learn: Why going through 5+ product iterations beats launching "good enough"The digital excellence strategy that makes retailers chase you (not the other way around)How to build legacy brand positioning even as a one-person startupWhy getting a "no" from retailers too early can kill your momentumThe mindset shift from solo athlete to team builderThe key to building a digital identity that inspires & attracts customersCHAPTERS: 00:00 Introducing Nima Jalali, Founder & CEO of SALT & STONE3:00 Transitioning from Pro Snowboarder to Business Owner 4:55 The 5 Generations of Product Perfection6:45 How to Think Like Nike When You're a One-Man Show8:13 What Nima Did to Build a Brand Sephora NEEDS to Have10:09 Steps to Achieve Digital Excellence 12:39 SALT & STONE'S Philosophy on: Ingredient Sourcing, Product Development & Testing 19:06 How to Set Your Business Up to Grow Into a Legacy Brand From Day 1  22:07 The Retail Strategy That Never Fails 28:35 Tackling Global Expansion & Managing Expectations as a Founder   29:55 Single Most Impactful Thing NIma Did in The First 6 Months That Made SALT & STONE Successful  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Send us a textIf your Instagram growth feels stuck or you are posting without a clear direction, this episode gives you clarity fast. I break down the five Instagram growth hacks that are helping small business owners grow their accounts, tighten their messaging, and get more eyes on their work. Each strategy is simple. Each strategy is doable. Each strategy is relevant to your 2026 plan.I also share how these principles work inside Hot Reels, my high-touch content lab for business owners who want clarity, confidence, and a repeatable system that drives real results.What You'll Learn[00:00] Why your Instagram growth feels stalled [00:26] Five simple growth strategies that work in 2026 [07:16] Growth hack #1: Target market research [12:52] Growth hack #2: Narrow your focus [16:43] Growth hack #3: Trial Reels [21:19] Growth hack #4: Remixes [23:38] Growth hack #5: Talking head videos and stories [25:22] How Hot Reels supports you year-roundKey TakeawaysYour audience responds when you use their exact words.Clear focus helps the right followers see themselves in your message.Trial Reels remove guesswork and speed up your growth.Remixes help your reach when you add your own perspective.Talking head videos deepen trust and connection fast.Links and ResourcesJoin the Hot Reels waitlist or DM me hot on InstagramRead Dani's Story: How She Made $100K from Instagram in Under 12 Months (A Hot Reels Success Story)CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a textIn this episode of the Starter Girlz Podcast, we sit down with Jeff Weaver, founder of Go Gorilla Marketing, to explore how authentic appreciation can transform local marketing, strengthen customer loyalty, and drive sustainable business growth. Through a real, unscripted conversation, Jeff shares lessons from his entrepreneurial journey and how relationship-first marketing consistently outperforms flashy tactics.This episode goes beyond traditional marketing strategies and dives into human-centred marketing, the kind that builds trust, encourages repeat business, and creates long-term brand loyalty within your community.

Welcome to Shift Happens: The art, science, (and chaos) of modern marketing . Each episode unpacks the forces reshaping marketing—from AI and data to privacy, creative, and performance—and asks experts how they transform disruption into an advantage.

In the first episode of Shift Happens, Nasser sits down with Dan Temby, Senior Vice President of Technology & Analytics at DAC, to unpack one of the biggest challenges facing marketers today: moving beyond vanity metrics and measuring what truly matters.Today's marketers have dashboards full of data—but how much of it actually proves impact? Dan breaks down why clicks, impressions, and surface-level KPIs can mislead teams, and what value-based measurement really looks like in today's performance-driven world.0:00: Intro0:50: How do we know which metrics on our dashboard drive sales, and aren't just vanity metrics?3:25: If clicks don't equal customers, what should marketers measure instead?6:18: How do we help clients move from dashboards to decisions?8:50: How is the analytics space evolving, and what should marketers prepare for?10:42: How did you apply semantic descriptions with AI to build DAC's operating system IRIS?12:55: AI amplifies strategy, but only if the data is speaking the same language13:40: Vanity metrics may make dashboards look busy, but value metrics prove impact

In this episode, we tackle the problem almost every Shopify merchant knows: discount codes. Cara Marin from Seguno shares the learnings from their massive benchmark report on 162,000 real discount campaigns. She reveals how top brands scale promotions the smart way, using unique, personalized discount codes to avoid leaks, prevent shrinking margins, and achieve better attribution without destroying profitabilityTopics discussed in this episode:  Why Shopify Plus brands use unique discount codes more often.Why static codes leak to coupon-sharing sites.How unique codes stop leaks and improve attribution.How unique codes allow more discounting without hurting brand perception.Which seasonal promos are the most common use case.Why welcome, win-back, and post-purchase offers matter in the customer life cycle.Why gift-with-purchase deals work so well for revenue and AOV.How smaller brands can start fast with new-subscriber and abandoned-cart offers.Links & Resources Website: https://www.seguno.com/Shopify App Store: https://apps.shopify.com/partners/segunoLinkedIn: https://www.linkedin.com/in/caramarinGet access to more free resources by visiting the show notes at https://prourls.link/6yUt3P______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

S5E13 Future of AI-Powered Consumer Insights with Trevor Sumner & Stan SthanunathanIn Season 5, Episode 13 of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden tackle one of retail's biggest blind spots in consumer insights: the consumer sentiment gap. For decades, brands relied on surveys to understand shoppers. But what people say doesn't always match what they do.Enter AI-powered shopper insights!Joining the conversation are Trevor Sumner (CEO of i-Genie AI) and Stan Sthanunathan (Executive Chairman of i-Genie AI, former EVP at Unilever and VP at Coca-Cola). Together, they reveal how billions of unfiltered signals — from searches, reviews, and social posts — can be transformed into real-time, actionable consumer insights that reshape retail decision-making.What You'll Learn in This Episode:Why traditional consumer surveys are breaking downHow AI and natural language processing uncover real customer behaviorThe role of empathy vs sympathy in understanding consumersHow disruptor brands are reshaping competitive landscapesWhy augmented intelligence (AI + human insight) is the future of retail strategy and consumer insightsSubscribe to the Retail Razor Podcast Network: https://retailrazor.com/Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTubeAbout our GuestsTrevor Sumner, CEO, i-Genie.AI - https://www.linkedin.com/in/trevorsumner/Trevor is a NYC-based entrepreneur, product and marketing executive and recognized startup advisor and angel. Trevor is the CEO at i-Genie.ai, the leading AI platform for consumer insights, revolutionizing an industry that had been dominated with antiquated survey methodologies by synthesizing tens of billions of searches, social and video posts, ratings and reviews and market data for industry leaders like Kenvue, Unilever, Coca-Cola, Bayer, Clorox and more.Previously, Mr. Sumner was Head of AI and Data Platform products for Raydiant, a leading VC-backed digital experience platform that is transforming over 250,000 digital touch points across 4,500 clients with AI, computer vision and data.Mr. Sumner came to Raydiant when it acquired Perch, a recognized leader in in-store Product Engagement Marketing, interactive retail displays and augmented reality, where Mr. SUmner served as CEO. Perch was named a Top Tech Company to Watch by Forbes, a Top 10 Retail Technology company by CIO Review and has won numerous Clio, Fast Company, Edison, Bloomberg and Digi awards.Stan Sthanunathan, Executive Chairman, i-Genie.AI - https://www.linkedin.com/in/stan-sthanunathan-1ab4035/Stan Sthanunathan joined Unilever in July 2013 as Executive Vice President of Consumer & Market Insights. As chief provocateur, he headed up the insights function globally based in London. He retired from Unilever on June 1, 2021.Post retirement he has started an AI/ML enabled company called i-Genie.AI focused on delivering near real time insights and ideas to help business identify Next Big Thing. Prior to joining Unilever, he was Vice President of Marketing Strategy & Insights for The Coca-Cola Company in Atlanta, heading up the function on a global basis.Stan co-authored a paper on Building an Insights Engine that was published in Harvard Business Review, Sept 2016. He has also co-authored a book titled AI for Marketing and Product Innovation.He was awarded Lifetime Achievement award at TMRE 2022 event.Chapters:00:00 Previews 01:23 Show Intro 04:43 The Consumer Sentiment Gap 05:37 Welcome Trevor Sumner & Stan Sthanunathan 06:30 Backgrounds of Trevor and Stan 09:11 Challenges in Understanding Consumers 16:58 The Evolution of Influencers 18:32 Limitations of Surveys and the Need for AI 25:46 Augmented Intelligence: AI + Human Insight 31:46 Challenges in CPG Innovation 33:02 Innovate: A Data-Driven Product 34:42 AI and Predictive Analytics 36:21 Democratizing Data Access 38:07 Mindset Shift for Rapid Actions 40:46 Adopting AI in CPG 48:16 Retailers and Data Utilization 52:59 Future of Brand Understanding 57:23 Conclusion and Contact Information 58:15 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail, & AGI Thought Leader, a Top 50 Management, Transformation, & Careers Thought Leader, a Top 100 Digital Transformation & Agentic AI Thought Leader, plus a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University's Center for Retail Transformation, and the Retail Cloud Alliance. He was most recently the director partner marketing for retail & consumer goods in the Americas at Microsoft.Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and a Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Currently, Casey is the North America Leader for Retail & Consumer Goods at CI&T.Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

Harvey and Ed discuss the Swedish real estate market with Fredrik Engdahl, CEO of Boneo. They explore the unique aspects of the Swedish market, including the prevalence of pre-market listings and the vendor-paid model. Fredrik explains Boneo's strategy to challenge the market leader, Hemnet, by focusing on value creation for agents and sellers. The conversation delves into the importance of marketing, the role of AI in real estate, and the dynamics of agent-backed portals. Fredrik shares insights on how Boneo differentiates itself through its unique offerings and plans for future growth.Chapters00:00 Introduction to the Swedish Real Estate Market03:23 Understanding Bonneo's Role in the Market06:02 The Ideological Shift in Property Portals09:02 Bonneo's Unique Value Proposition11:57 Marketing Strategies and Challenges15:14 Pre-Market Listings and Their Impact18:11 Leveraging Data for Competitive Advantage20:57 The Future of Property Portals and AI25:26 The Rise of Pre-Market Listings in Sweden30:22 Hemnet's New Payment Strategy and Its Implications36:00 Bonneo's Marketing Strategy and Investment40:16 Creating Awareness: The Importance of Value Proposition46:47 Lessons Learned from Building a Network of Pre-Vetted Buyers

Wondering what your marketing agency is actually doing, and whether it's truly bringing new clients through the door?In this episode of the Grow Your Clinic podcast, we unpack the must-know foundations clinic owners need before handing over a single marketing dollar. We break down the core definitions that shape every campaign - what a real conversion is, how to calculate your Client Acquisition Cost, why Lifetime Value matters, and what ROI should realistically look like for your clinic. You'll learn how to set clear expectations, ask the right questions, and avoid the common misalignment that leads to wasted spend and disappointing results.We also explore how to build a transparent, collaborative relationship with your agency, one where reporting is simple, next steps are clear, and both sides are accountable. If you want marketing that genuinely delivers new clients, not just pretty reports, this conversation will give you the clarity and confidence to get it right.Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ In This Episode You'll Learn: 

FAQ Friday answering the podcasting question of "How Many Downloads Are Considered “Good”?Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Want to hire our team to scale your Lawn, Landscaping or Outdoor Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using Facebook, Google, and AI — you're in the right place. In this video, you'll learn: ✅ 7 marketing strategies you can use in your landscaping business to add $100K or more in 90 days ✅ Proven strategies we use at Savant Marketing to help landscaping businesses generate consistent, qualified leads ✅ Actionable steps you can take today to improve your marketing results –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads and Google Ads → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show No fluff, just proven strategies → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about how we help Landscapers grow → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and Founder of Savant Marketing, the #1 marketing agency for lawn, landscaping, and outdoor-living contractors in North America. His team helps established lawn, Landscaping, and Outdoor-Living businesses generate predictable leads, book more jobs, and scale their revenue using digital marketing that works.

In this episode, Barry Rosen, Principal at WSI, breaks down how AI-powered marketing helps small and midsize businesses turn chaos into clarity. He explains how smarter SEO, sharper ad campaigns, and conversion-focused systems drive measurable growth. Barry shares practical insights on attracting quality traffic, improving website performance, reducing friction in funnels, and using data to guide better decisions. He also highlights his hands-on approach with clients, from understanding their numbers to refining user experiences that actually convert. Listeners will gain clear, actionable tactics for boosting lead generation, leveraging AI beyond simple automation, and creating meaningful value that helps them outthink the competition.

How to Fix Your Multifamily Marketing Strategy in 2026In this episode of Riffing with Reid, host Reid sits down with Mitch Risdon, Senior Account Manager at Digible, to unpack how property level variables influence marketing results and why campaign performance can never be evaluated in isolation.Mitch Risdon breaks down the hidden forces that shape lead volume and cost including occupancy trends, pricing fluctuations, concessions, competitive supply, on site operations, website conversion quality, and brand reputation. You will learn why marketers need a full funnel strategy, how to blend AI with human decision making, and how to use user generated content to cut through noise and improve authenticity across social.Whether you are a property manager, regional, marketing strategist, or leasing professional, this episode gives you a clearer framework for analyzing performance, optimizing budgets, and improving demand without relying strictly on CPC and surface level metrics.How do you evaluate the real drivers behind your marketing performance?Share your perspective in the comments and subscribe to Riffing with Reid for more insights on multifamily marketing, paid media strategy, AI search, and brand performance.Learn more about Digible:⁠ https://digible.com/?utm_source=dd_podcast&utm_medium=episode_description Learn more about Mitch Risdon: https://digible.com/team/mitch-risdon/

In today's episode, I talk about how companies can leverage social media platforms like Facebook, Instagram, and LinkedIn to reach their target audience and grow their brand, and give some tactical advice about creating content on personal profiles VS company pages, leveraging AI and ChatGPT to create more content. Hope you enjoy!

For Steve Dennis and Michael LeBlanc's final episode recorded live at the CommerceNext Growth show, they welcome two visionary leaders from Tapestry, the global house of brands that includes Coach and Kate Spade: Pooja Chandiramani, VP Global Media Strategy & Planning, Marketing Analytics, Operations and Transformation, and Avinash Kaushik, Brand Strategy & Marketing Transformation.Pooja and Avinash unpack Tapestry's ongoing transformation, which embeds analytics as a core pillar of brand growth. For Coach in particular, analytics isn't just incremental—it's a complete transformation journey. By using data to generate insights that directly drive business impact, Tapestry ensures marketing investments are accountable, measurable, and tied to outcomes.Avinash, a globally recognized thought leader and author, explains how Tapestry embraces intent-centric marketing to connect authentically with consumers. Moving beyond the outdated “accessible luxury” positioning, the company has shifted toward "expressive luxury"—a modern framework that reflects values-driven, authentic consumer engagement, particularly resonant with younger audiences.The conversation dives into the cultural foundations necessary for analytics to thrive. Avinash emphasizes that “culture is more important than data,” crediting Tapestry's CEO Joanne Crevoiserat and senior leadership for creating an environment where data can challenge assumptions and guide decisions. This culture enables bold experiments, including measuring the incrementality of brand marketing—one of the toughest questions in retail.Pooja highlights how creative pre-testing has become a critical unlock. By partnering with Human Made Machine, Tapestry tests campaigns with real audiences before investing media spend. This approach ensures that creative—responsible for up to 70% of marketing impact—delivers measurable results in driving brand awareness and incremental sales. It's a cultural shift, moving from subjective opinions about creative to decisions grounded in data.The episode also explores the role of AI and machine learning in accelerating agility, simplifying decision-making frameworks, and enabling global scalability. Both leaders stress that outcomes-based planning—rather than activity-based planning—keeps Tapestry aligned with its ambitious growth goals.  About UsJennifer MarloHead of Content, CommerceNextJennifer Marlo drives industry-leading programming at CommerceNext, drawing on experience from Ascendant Network and iMedia Connection, where she spearheaded content strategies to inspire retail, brand and agency marketing leaders. Guided by the belief that “a rising tide lifts all boats,” Jennifer uses in-person and digital platforms to educate and foster industry collaboration. Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, top retail influencer, keynote speaker and media entrepreneur. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Thanks for joining us! Please subscribe to our channel! Want more?Join 50,000 other smart execs getting 1 free daily marketing tip from Max here: https://bit.ly/463NoABLearn more about Max here: https://bit.ly/44pTVEGLearn more about Logan here: http://bit.ly/3TzRPf5Learn more about Max's Team here: https://bit.ly/4kyNQuqLearn more about Logan's agency here: https://bit.ly/3GDbhogHave questions or topics? DM Max on twitter https://bit.ly/44rWTZm

It's the end of the year, and deal flow is crunched.‍Lindsay and I break down why deal flow feels harder right now and the real numbers behind what's actually working at scale. ‍We're talking 10–20 off-market leads a day, 22 deals closed this year, and $1.3M projected from just one lead channel.‍And how 7 Figure Flipping member, Sarah, went from 2 break-even flips to 20 profitable ones in under 2 years with zero marketing spend.‍A predictable system is the only way to win in 2026's market conditions. ‍And if you want to install this exact system in your own business, we're hosting the next Blackbox Challenge starting December 15th.‍It's the same 4-day training Sarah used before she scaled to 20 deals.‍It's just one hour a day and costs less than dinner for two. ‍This is the system we use to get 10–20 quality deals in our inbox every single day without spending a dollar on marketing.‍If you want multiple six-figure potential next year, this is where it starts.‍CLICK HERE to Join the Blackbox Challenge (Starts December 15th) >>‍Catch you later!LINKS & RESOURCES1,000 FREE Seller LeadsGet your first 1,000 seller leads FREE from our partner BatchLeads and start closing deals immediately. CLICK HERE: http://leads.getbatch.co/mztQkMr7 Figure Flipping UndergroundIf you want to learn how to make money flipping and wholesaling houses without risking your life savings or "working weekends" forever... this book is for YOU. It'll take you from "complete beginner" to closing your first deal or even your next 10 deals without the bumps and bruises most people pick up along the way. If you've never flipped a house before, you'll find step-by-step instructions on everything you need to know to get started. If you're already flipping or wholesaling houses, you'll find fast-track secrets that will cut years off your learning curve and let you streamline your operations, maximize profit, do MORE deals, and work LESS. CLICK HERE: https://hubs.ly/Q01ggDSh0 7 Figure RunwayFollow a proven 5-step formula to create consistent monthly income flipping and wholesaling houses, then turn your active income into passive cash flow and create a life of freedom. 7 Figure Runway is an intensive, nothing-held-back mentoring group for real estate investors who want to build a "scalable" business and start "stacking" assets to build long-term wealth. Get off-market deal sourcing strategies that work, plus 100% purchase and renovation financing through our built-in funding partners, a community of active investors who will support and encourage you, weekly accountability sessions to keep you on track, 1-on-1 coaching, and more. CLICK HERE: https://hubs.ly/Q01ggDLL0 7 Figure Real Estate Ready RoomUse this proven blueprint to launch and grow your real estate investing business. Step-by-step video course takes you through everything you need to know… and we'll jump on WEEKLY workshops to break down each step with you LIVE! Think of it like getting a master's degree in tactical real estate investing for a fraction of the cost. CLICK HERE: https://7figureflipping.com/ready Connect with us on Facebook and Instagram: @7figureflipping Hosted on Acast. See acast.com/privacy for more information.

The Pediatric Lounge: Setting Goals and Improving Practice with Dr. Cliff JamesIn this episode of The Pediatric Lounge, hosts George and Dr. Bravo are joined by Dr. Cliff James to discuss setting goals for 2026 in the pediatric practice. Dr. James, an experienced pediatrician and author, shares insights on change management and implementation, building a profitable practice, and the importance of having structured systems and clear goals. He also discusses his personal journey through health challenges and divorce, and how it has influenced his work. The conversation covers topics such as creating a marketing strategy, subscription-based care models, and the importance of mentoring young physicians. Dr. James emphasizes the need for continuous improvement, setting achievable goals, and investing in oneself for long-term success.00:00 Introduction to The Pediatric Lounge00:44 Meet Dr. Cliff James: Goals for 202602:15 Dr. James' Personal Journey and Professional Mission04:22 Challenges and Realities in Pediatric Practice05:34 Financial Success in Pediatrics07:57 The Importance of Mentorship and Practice Culture14:33 Setting and Achieving Goals27:17 The Value of Business Education and Mentorship29:04 Implementing Effective Business Strategies39:17 The Role of Competition and Innovation in Pediatrics44:37 Setting Goals and Managing Patients45:03 Balancing Quality of Life and Business45:43 Patient Selection and Practice Management47:57 The Importance of Long-Term Patient Relationships50:17 Innovative Approaches to Pediatric Care51:04 Challenges and Successes in Autism Treatment52:34 The Business Side of Pediatric Practice01:00:01 Concierge and Subscription Models in Pediatrics01:12:38 Marketing Strategies for Pediatric Practices01:16:41 Top 10 Goals for Next Year01:20:10 Final Thoughts and AdviceSupport the show

What if your show had a format designed only for your super fans? Today, we look at what a private podcast actually is and how it works behind the scenes. We're joined by trusted podcasting expert Cliff Ravenscraft, who helps us understand the mechanics: how access is controlled, how episodes are delivered, and why a private feed functions differently from a public show. Cliff explains how creators use private podcasts for focused communication, training, or more personal updates, and why clarity on purpose matters more than fancy tools. We also explore the expectations you set for your audience, and how those choices help mold the value of your private podcast.Episode Highlights:[02:36] Upcoming Episodes and Announcements[05:31] Cliff Ravenscraft on Private Podcasts[08:00] Benefits and Use Cases of Private Podcasts[18:01] Monetization and Platforms for Private Podcasts[19:53] Hosting Private Podcasts on Your Own Website[24:41] Substack as a Private Podcast Platform[26:20] Legal Disclaimer and Privacy Concerns[30:49] Marketing Strategies for Private vs. Public Podcasts[45:05] Creating a Private Podcast for Courses and BusinessLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Cliff Ravenscraft:https://www.cliffravenscraft.comPodcast Answer Man: www.cliffravenscraft.com/podcasts/podcast-answer-manBC Babbles: https://bcbabbles.substack.comTo Have Your Podcast Considered For Evaluation, Please Complete This Form: https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45UPreview of our Upcoming Evaluation Carefree Highway Revisited: https://www.podbean.com/ea/pb-j6vtj-1961b14Rodecaster Pro 2: https://amzn.to/41h9yuNRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: ⁠https://youtube.com/@marcronick⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

I'm throwing it back to an old episode today. I had every intention of updating and re-recording this content, but life got in the way. So, enjoy this encore of an episode from December 2024 because all of the information still applies. Have your podcast download numbers taken a nosedive this month? You're not alone...and it's not your fault! In this episode, you'll discover why this dip is happening, how to ride out the storm, and why January might just be your show's best month yet. Plus, I'll share insights into the trends for download numbers throughout the year and provide strategies to make the most of podcasting growth windows.Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Episode 197: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeMost online business owners are trapped in a day-to-day revenue cycle, never building the assets needed for real growth. Without a clear destination and strategic roadmap, most online business owners never reach their long-term goals—they simply drift.In this episode, Dave Lavinsky teaches us how to reverse-engineer business success by envisioning your end goal, mapping out the trajectory to get there, and focusing on building assets (products, systems, team members) instead of just chasing daily profits. Even a simple one-page plan can dramatically increase your chances of hitting million-dollar milestones and beyond.About Dave Lavinsky: Dave is a serial entrepreneur and business planning expert who has helped over 1 million entrepreneurs create business plans to raise capital and grow their companies. He is the founder of PlanPros, an AI-powered business plan software company, and co-founder of Growthink, a consulting firm that has made the Inc. 5000 List of America's Fastest-Growing Private Companies five times.Dave is the author of the best-selling book “Start At The End: How Companies Can Grow Bigger and Faster By Reversing Their Business Plan”, published by Wiley. He has successfully started and exited multiple ventures and holds an MBA from UCLA's Anderson School of Management.Check out Dave's FREE Business Plan Examples here: https://planpros.ai/business-plan-examples/Connect with Dave:https://planpros.ai/ https://www.linkedin.com/in/davelavinsky/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

We're wrapping up the year with your most-downloaded episodes—the ones that helped you grow smarter, simplify faster, and work less without losing momentum.  What if you could make MORE money while posting LESS on social media? Sounds impossible, right? But here's the reality—social media engagement doesn't always equal revenue (and most of the time, it doesn't!). In today's episode, I share:Why posting daily isn't a business strategy (and what actually makes you money!)The biggest myth keeping you stuck in an Instagram-first marketing strategyWhere your dream clients REALLY are in 2025 (hint: they're searching for you, not scrolling past you!)The 3-part framework to marketing smarter, not louder 

Use this DM strategy to book clients straight from your direct messages (without being pushy or manipulative). In this episode, you'll hear parts of the framework I use to regularly close thousands of dollars of sales via Instagram DMs.We'll focus on Instagram marketing, but you can use this sales strategy anywhere. You'll use real marketing psychology combined with compassion for your leads to make sales --meaning-- what you gain from this episode will work anywhere (emails, sales calls, in-person conversations).Save this episode so next time a chit chat starts up in your DMs with a warm lead, so you have the best sales strategy in your pocket.✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new

Most financial advisors have been sold a lie from so-called marketing experts that causes you to waste your time for no results, fills you with frustration, and makes the already tough job of growing your business infinitely more difficult… The lie? Educating, teaching, and "giving value" in your marketing. While this might seem like a strategy that works, it collapses immediately when you think about it.  Here's why: When you're teaching and "giving value," you're activating the logical side of the brain, not the emotional side. But the emotional side is the one that buys and invests in anything.  That's the bad news.  The good news? In today's show, you'll discover how you can get better results than the so-called marketing experts and 3 marketing shifts you can implement this week that will improve your marketing across the board.  Listen now. Show highlights include: Why listening to so-called marketing experts is particularly lethal for financial advisors (1:18)  How teaching in your marketing makes prospective clients run away and hand their money to another advisor (1:59) ' The only 2 things that causes the human brain to take action that reveals why teaching is not an effective marketing strategy (4:37)  3 marketing shifts to make in your business (and I'll be floored if following these 3 shifts doesn't radically improve your marketing performance) (6:45)  The "Trans" mistake almost every financial advisor makes that stifles their marketing efforts (16:04)  4 real life ways to frame your "comprehensive financial plan" that your prospective clients actually care about (16:45)  My Profitable Pricing Blueprint gives you an unfair advantage over AI. Get it before AI chops off your business's head at https://TheAdvisorCoach.com/Pricing  Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

"Send me a text"In this episode, you'll discover why Q5 marketing is actually the best time to acquire new supplement customers all year. Learn how to leverage 20-30% lower ad costs, capitalize on the "New Year, New Me" mindset before it peaks, and turn holiday browsers into committed subscribers while your competition sleeps.We break down the exact psychology shifts that happen after Christmas, the messaging pivots you need to make, and the three-layer campaign structure that turns Q5 into your most profitable acquisition period. Plus, the seven deadly mistakes supplement brands make that cost them thousands in easy revenue. Time to play the fifth quarter.If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

In this power-packed episode, Mike Stiers of Greenbaum Stiers shares his battle-tested marketing playbook that took his company from startup to multi-million-dollar success using a mix of digital ads, direct mail, referrals, and local domination strategies. Whether you're just starting out or scaling an established lawn care business, you'll walk away with actionable, high-ROI tactics you can implement this week to attract better clients and fill your schedule faster than ever.

In this episode of "The Free Lawyer," host Gary interviews Eric Ritter, CEO of Digital Neighbor and digital marketing professor, about law firm growth through effective SEO and branding. Eric shares his journey into legal marketing, the importance of defining an ideal client, and how law firms can stand out in a crowded market. They discuss AI's impact on legal marketing, the value of continuous learning and coaching, and practical strategies for work-life balance. Eric emphasizes building authentic brands and sustainable marketing systems, offering actionable advice for lawyers seeking fulfillment and long-term success.Eric Ritter is the CEO & Founder of Digital Neighbor, a nationally recognized SEO and digital marketing agency specializing in law firm growth. With over a decade of experience, Eric is a leading authority in legal marketing and AI-driven client acquisition. Known as "The SEO Sommelier," he simplifies complex digital strategies to drive growth for law firms.Eric is an adjunct professor at the University of South Florida, teaching digital marketing. He has also been featured in Authority Magazine, Search Engine Watch, and Porch. He hosts The Search Bar Podcast and leads Sip & Search, a networking series for attorneys.In addition to his professional work, Eric is actively involved in the community, serving on multiple nonprofit boards in the Tampa Bay area.Eric's Journey into Legal Marketing (00:02:10) The SEO Sommelier Concept (00:03:07) Myth 1: The Ideal Client Profile (00:04:28)SEO Focus and Resource Allocation (00:06:11)Standing Out in a Crowded Market (00:06:56) Myth 2: All Cases Are the Same (00:09:08) Consistency and Lawyer Involvement in Marketing (00:10:48) Digital Neighbor's Differentiation (00:12:44) Teaching and Staying Current (00:13:46) AI's Impact on Digital Marketing (00:15:06) The Future of Digital Marketing (00:16:58) Answer Engine Optimization (00:20:17) Sustained Law Firm Growth vs. Burnout (00:21:15) The Value of Coaching and Professional Development (00:22:44) Lawyer Fulfillment and Avoiding Burnout (00:24:19) First Steps for Established Law Firms (00:25:04) Work-Life Balance and Delegation (00:26:16) Recharging and Hobbies (00:28:02) Transformation Through Marketing (00:29:44)Would you like to learn what it looks like to become a truly Free Lawyer? You can schedule a complimentary call here: https://calendly.com/garymiles-successcoach/one-one-discovery-callWould you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-freeYou can find The Free Lawyer Assessment here- https://www.garymiles.net/the-free-lawyer-assessment

FAQ Friday answering the podcasting question of "Should You Label Episodes as Part One and Two?"Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

This episode breaks down what the last twelve months have actually looked like as I rebuilt Builders of Authority into a multi million dollar agency. Not the surface level story, the reality of growth, pressure, rebuilding, clarity, and proving to myself what was possible.This year reshaped me as a leader, as a business owner, and as a person. Here's what it really took.This is a preview of what I cover: • The truth about rebuilding from scratch • How the BOA team became the foundation of our growth • What I learned about confidence, doubt, and execution • Why this year was a turning point for the future of the agencyIf you're building something of your own, navigating change, or going through a season where you're questioning if you're capable of the next level, this one is for you.Connect with me:LinkedIn: https://www.linkedin.com/in/adam-mcchesney-b21b1256/Instagram: https://www.instagram.com/adamlmcchesney/YouTube: https://www.youtube.com/@adamlmcchesneyFacebook: https://www.facebook.com/adam.mcchesney.3/Connect with Builders of AuthorityWebsite: https://buildauthority.comFREE Facebook Group: https://www.facebook.com/groups/7685392924809322BOA Mastermind: https://buildauthority.co/order-form-mastermindGoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many businesses face—getting people to actually register for events. From galas to webinars, it's easy to assume that a few social posts will do the trick. But as Kendra reveals, likes don't equal registrations, and engagement doesn't always lead to action.She shares a real-life client story that sparked this conversation—one where a business expected 150 signups but only had three, just two weeks before the event. Through this story, Kendra breaks down what went wrong and how to fix it.The Problem with Relying on Social MediaWhy social engagement doesn't translate to registrationsHow algorithms limit visibility even when people “love” your brandThe danger of assuming that posting equals invitingThe Power of Direct CommunicationWhy email marketing still delivers the highest ROIThe unmatched impact of showing up in someone's inboxHow physical invitations can cut through the noise of the digital worldWhy you own your email list, but not your social audienceCreating an Effective Event Promotion StrategyHow to balance social, email, and direct mail for maximum impactThe importance of storytelling and multiple touchpointsWhy you should think of event promotion as relationship building, not just announcement makingHow to plan and audit your 2026 event communications strategyKey Takeaways for MarketersStop treating social media as your main event driver—it's a support channelUse email to reach your audience where they actually take actionCraft a holistic plan that combines storytelling, repetition, and relevanceWhether you're planning your next gala, golf outing, or webinar, this episode is a wake-up call to rethink your promotional approach. Are you ready to turn your next event from under-attended to unforgettable? Tune in to learn how to create a strategy that connects—and converts.  Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet | E282Highlights from this episode: From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet (00:47)Closing Thought: Blueprint for Success (12:05)In this episode, I'm sharing the exact steps I'm taking right now to grow both my primary care practice and Rejuvenation Dry Eye Center—from social media strategy to recall systems, staff training, and getting more visible in the community. After coming back from P3, vision, consistency, and actually taking action are driving the momentum in my clinic. If you're looking for practical, real-world ways to grow your optometry practice (and the mindset to sustain it), this episode gives you my exact blueprint.

Today's episode is a keynote I gave in Houston, Texas! I talked all about crushing the marketing game but I also touched on topics like, work/life balance, things to avoid doing that hurt your business, the marketing model you have to start using right now, the basic pillars of social media, understanding why people buy things and so much more!

Episode 196: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeMost online course creators are missing out on a massive, built-in market of professionals who are required to purchase educational content every year to maintain their licenses—and many aren't even spending their own money but using employer-provided education stipends.In this episode, Justin Montgomery teaches us how to transform your professional expertise into continuing education courses that qualify for CE credits. He breaks down the surprisingly simple accreditation process (it's easier than you think), shares how he scaled his CE business to an 8-figure valuation, and reveals why holiday sales events can generate over $1 million in just four days when you're in the CE space.About Justin Montgomery: Justin is the founder of The Elite Nurse Practitioner, and is a nurse practitioner with degrees in biology, chemistry, nursing, and a master's in nursing. In 2019, he launched The Elite Nurse Practitioner to teach nurse practitioners clinical and business skills for starting their own practices. Within just three years, he scaled the business to seven figures annually and built an eight-figure net worth, achieving financial independence and retiring before age 40.After realizing that exchanging time for dollars would never lead to true wealth, Justin created a scalable online course business that generates passive income with minimal time investment. Now, through his company ProCourseStart, he helps other professionals build their own continuing education course businesses so they can share their expertise, create passive income streams, and stop trading their time for dollars.Get Justin's ProCourseStart Blueprint Discount HERE: https://procoursestart.com/podcasts/dt/Connect with Justin: https://procoursestart.com/ https://www.facebook.com/profile.php?id=61574146510784 IG: @procoursestart25 https://www.youtube.com/channel/UCZwu6j4Lzxhdu_71BU3qyHw https://www.tiktok.com/@procoursestartWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

For many nonprofit leaders, communication feels like an afterthought, something to address once the real work is done. Yet, in today's media-saturated world, a clear, emotional, and strategic message is not just a "nice to have." It is the heartbeat of organizational growth. As Jason Clark, President and CEO of VIA Studio, told Stephen Halasnik in their conversation for The Nonprofit MBA Podcast, "It is really hard to read the label from inside the jar." That metaphor captures a common problem: many nonprofits are too close to their own mission to communicate it effectively to others. This shift highlights why a strong nonprofit marketing strategy is essential today. Clark's Louisville-based digital agency, VIA Studio, has spent over two decades helping nonprofits and mission-driven organizations modernize their branding, websites, and messaging strategies. His insights shed light on a challenge faced by countless small and mid-sized nonprofits: how to evolve from outdated, fact-heavy messaging to emotionally resonant storytelling that inspires real engagement and real donations.

This conversation explores how Refine Labs drives measurable B2B SaaS growth through demand strategy, paid media optimization, creative execution, and AI-era marketing fundamentals. Listeners gain a clear understanding of how modern demand generation, positioning, and strategic rigor create predictable pipeline and revenue outcomes.Topics CoveredRefine Labs' evolution, revenue milestones, and agency repositioningStrategic focus on digital strategy, paid media, creative production, and demand generationThe Brand–Demand–Expand model for allocating budget and improving pipelineData-driven onboarding: audits across paid media, creative, ICP, website, attribution, content, and journey frictionDemand creation vs. demand capture and how to rebalance budgetsFounder-led marketing vs. diversified marketing enginesRetention, upsell, and cross-sell as key growth levers in enterpriseAI's real impact on marketing, strategy, measurement, and competitive advantageWebsite clarity, LLM discoverability, and digital PR for AI-era visibilityAuthenticity, trust, and human content in an AI-saturated worldQuestions This Video Helps AnswerHow can B2B SaaS companies increase qualified pipeline by 50% or more within 8 months?What should a modern B2B demand generation agency actually deliver?How do you balance budget across brand, demand creation, and demand capture?How should companies approach self-reported attribution at scale?What's the role of founder-led marketing now that organic reach is declining?When should companies prioritize retention and expansion over new acquisition?How is AI affecting content, measurement, and go-to-market strategy?How do B2B brands optimize for ChatGPT, Perplexity, Grok, and Google AI overviews?Jobs, Roles, and Responsibilities MentionedCEOCOOChief Operating Officer (previous role)FounderAccount ManagementCustomer SuccessPaid Media ManagerMarketing LeaderCFOSalesPost-sale functionsDigital marketing teamsCreative and content teamsKey TakeawaysRefine Labs' strongest levers remain digital strategy, paid advertising, and creative execution—these consistently deliver measurable pipeline gains.Companies often overweight short-term demand capture; rebalancing budgets toward brand and demand creation improves long-term efficiency.A rigorous onboarding process—auditing ICP, messaging, media accounts, website friction, attribution, content, and revenue history—is essential for custom growth strategy.Founder-led marketing is an asset but not a sustainable long-term strategy; brands need diversified engines not tied to one person.Enterprise companies can drive massive growth from retention, upsell, and cross-sell, often surpassing net-new acquisition impact.Authenticity, human insight, and trust are becoming more valuable as AI makes generic content ubiquitous.LLM visibility depends on consistent positioning, clear messaging, and strong third-party brand mentions—not hacks or shortcuts.AI should be used only where it improves outcomes: better insights, faster execution, smarter experiments, and strategic amplification.Frameworks and Concepts MentionedBrand–Demand–Expand modelDemand creation vs. demand captureClosed-won / closed-lost analysisIdeal Customer Profile (ICP) validationSelf-reported attributionShare of searchDigital buying journey auditRetention / upsell / cross-sell leversAI-powered benchmarking and structured experimentation

Helpful Links:Design Your Year Waitlist - Jan 12th!My InstagramWe share two themes that can run your entire 2026 marketing plan: make every step crystal clear and keep the promises you make to yourself and your clients. We map a booking path that reduces mental load, steadies visibility, and turns relief into trust and bookings.• clarity as a guiding principle across website, social, and email• the Ace Hardware greeter as a model for helpful marketing• removing old images, broken tech, and vague offers• building seasonal booking paths for specific sessions• relief leading to trust, trust leading to conversions• how to speak clearly about your brand at events• keeping promises to build self-trust and predictability• replacing manual visibility with ads when needed• stabilising marketing to avoid feast-famine cycles• why families want transparency, stability, and speedIf you are feeling lonely, overwhelmed, frustrated, join the membershipIf you are at all needing help with your website, there's a February and a January small group that you can joinMembershipMy Instagram + My Membership

Feeling like your podcasting strategy isn't working, even though you're putting in the effort? In this episode, I'm sharing the five most common podcast promotion mistakes, why they might be sabotaging your growth, and how to fix them fast. You'll learn how to stop wasting time with ineffective social posts, the secret to using SEO for podcasting success, and the power of smart repurposing to expand your reach.Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Discover how AI tools are reshaping the marketing landscape and how businesses can leverage these innovations to grow their brand presence online. Karly Scott, Manager of Client Services at Logical Position, joins us to discuss the evolving landscape of YouTube marketing, including organic and paid strategies for boosting visibility, engagement, and conversion rates. Karly shares insights into the significance of AI tools in enhancing video content and discusses strategies for optimizing YouTube ads. Have a question for upcoming episodes or a topic you want covered? Let us know: https://payx.me/thrivetopics Topics include: 00:00 – Episode preview and welcome 01:04 – Guest introduction: Karly Scott 03:28 – AI tools and challenges 06:02 – Importance of human expertise in AI 08:04 – AI in creative strategy 12:04 – Tackling YouTube and AI 18:14 – Effective YouTube strategy and ROI 30:32 – Ad campaign tips 38:02 – Wrap up and thank you DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

In this short but powerful episode, Kelly breaks down the five most important ways you should be using client results, wins, and testimonials to drive authority, visibility, and sales in 2026. With a trust recession impacting every corner of the online business space, consumer confidence is at an all-time low, which means your clients' voices now matter more than your own. Kelly explains how the brands that continue to grow in 2026 will be the ones who put results front and center and use social proof intentionally across all channels. You'll learn: Why fewer online marketers shared wins in 2025 The core mistakes most businesses make with testimonials The 5 strategic placements to use wins for maximum impact How to operationalize social proof into weekly marketing How to turn books into passive funnels for trust-building offers Plus: Kelly shares how her team transformed their approach to social proof this year — and why doubling down on client results became one of the most profitable decisions they made. TIMESTAMPS 01:20–02:04 — Why many marketers struggled to produce client results this year 02:04–02:40 — Why your clients' voices carry more weight than your own 02:40–03:15 — The role online reviews play in visibility and discovery 03:15–04:10 — The 5 strategic opportunities to revive and use client stories 04:10–05:20 — Using stories to consistently show wins + case studies 06:36–08:00 — Various formats for showcasing social proof 09:10–10:15 — Testimonials and videos in launch countdown timer 10:15–11:48 — Using the half-day workshop framework with curated testimonials 11:48–13:42 —  Using UGC to sell books + why book sales are true passive income 13:42–14:58 — How book reviews fuel authority and trust-building offers 14:58–15:46 — Online reviews as an algorithm driver 15:46–16:10 — Join the free, live workshop on December 2nd to build your daily sales machine RESOURCES:  Join my free, live half-day workshop to build your daily sales machine for 2026: https://accelerator.virtualbusinessschool.com/register-b  Join The Virtual Business School membership for just $97/month, no contract: https://go.virtualbusinessschool.com/joinvbs  Grab a copy of one of Kelly's best-selling books: Unstoppable: 9 Principles for Unlimited Success in Business and Life: https://www.amazon.com/Unstoppable-Principles-Unlimited-Success-Business/dp/1530131154  Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team https://www.amazon.com/Bigger-Than-You-Entrepreneurs-Unstoppable/dp/172758726X  Audiobook version (on sale for $7!): https://books.thebusinessadvisory.com/audiobooksocial7  Conviction Marketing: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK  Follow along behind the scenes of Kelly's 5th book, The Sacred Art of Selling: https://api.leadconnectorhq.com/widget/form/i9TP7QImQWj1R6UrLfM5 

Maeve Ferguson breaks down why quiz funnels are dominating lead generation right now and how you can build one that actually qualifies your prospects instead of just filling up your inbox. She shares her journey from accountant to funnel strategist to AI obsessed entrepreneur, plus we get into the wild world of agentic AI—including the agent she built that finds speaking opportunities and matches them to her calendar automatically. Key Takeaways Quiz funnels outperform traditional lead magnets because they tap into people's curiosity and desire to learn about themselves Your intellectual property (IP) and strategic frameworks are what'll make you AI-proof—the execution will get automated Agentic AI can handle repetitive tasks like finding leads, posting content, and even analyzing ad performance The best quizzes aren't about convincing people they need your service—they're about helping qualified prospects realize they're ready for it About Maeve Ferguson Maeve Ferguson Is A Business Strategist And The Creator Of The Client Engine™, a proven system that helps authors, consultants, and entrepreneurs transform their intellectual property into evergreen lead-generation machines. Specialising in diagnostic assessments and quiz funnels, Maeve helps experts attract, qualify, and convert high-ticket clients at scale. With a background in private equity and a track record of working with 7- and 8-figure thought leaders, Maeve brings a unique blend of corporate strategy and entrepreneurial speed to the table. Her clients range from bestselling authors to global speakers who want to scale without shouting into the void or wasting time on unqualified leads. Maeve has been featured in Forbes, appeared on Jen Kem's Stage, and leads a multi-6-figure business while raising two young kids on a horse farm in Ireland. Through a mix of systems, data, and diagnostic-driven strategy, she helps creatives turn their ideas into income and their frameworks into globally recognised assets. In This Episode  [00:00] Welcome to the show! [05:41] Meet Maeve Ferguson [07:36] Intellectual Property [14:01] Diagnostic Architecture [28:11] Rich Niche [32:24] Marketing Strategies [37:59] Agentic AI [50:02] Connect with Maeve [51:37] Outro Quotes "Listen to your market and give them what they want." - Maeve Ferguson "Where the world is going, those services of doing the doing will be replaced by AI. What won't be replaced is the tail framework." -Maeve Ferguson "The things I'm building now didn't exist six months ago. Never mind where we're going to be next year, five years time. It's going to be a different planet." -Maeve Ferguson "We're not trying to convince people that they should want video, because that's like pushing water up a hill." -Maeve Ferguson Guest Links  Get your IP Assessment (in 8 minutes) Follow Maeve Ferguson on Instagram Connect with Maeve Ferguson on LinkedIn Watch the Expert to Thought Leader Show on YouTube Listen to the Expert of Thought Leadership podcast Links  Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode, Alex Quin sits down with Christian Pombo of Creative Real Estate Deals to unpack how he moved over $20 million in off-market real estate deals in the past year using creative finance strategies. From his start in pre-med to becoming a wholesale dealmaker, Christian shares actionable insights on wholesaling, sub-to deals, seller finance, and how he built a community of over 500 investors in a thriving paid WhatsApp group.Episode Outline:[00:00] Intro & High School Roots [03:00] How Christian Pivoted from Pre-Med to Real Estate [05:50] Early Real Estate Influences in His Family [08:15] Real Estate Seemed "Played Out" at First [10:30] Why Wholesaling and Creative Finance Clicked [13:15] Sub-to vs Seller Financing Explained [18:50] Recent $400K Deal Example in Homestead [23:00] Objections Sellers Have About Sub-To [27:20] Off-Market vs On-Market Property Deals [33:30] Why Most Realtors Don't Know About Creative Finance [38:00] The Importance of Problem Solving in Real Estate [43:45] Cherry-Picking the Best Deals [47:50] Importance of Buy Box and Market Familiarity [51:30] Creative Financing Example from Hialeah Purchase [55:10] Foreclosures Are Up: Here's Why [59:00] Building the WhatsApp Group & Helping New InvestorsWisdom Nuggets:Creative Financing Is a Problem Solver: Creative finance isn't just about strategy—it's about finding ethical ways to solve real problems. When banks say no, these methods can create win-win scenarios for both investors and distressed property owners.Sellers' Situations Dictate the Terms: Forget falling in love with the kitchen layout—real estate investing success comes from understanding the seller's situation. The better you grasp their challenges, the better your chances at structuring a mutually beneficial deal.Build Your Buyer List Before the Deal: Don't wait until you have the contract to look for a buyer. Build a community—like Christian's WhatsApp group—so when the right deal lands, it moves quickly.Long-Term Financing Buys Time and Options: In creative finance, the longer the financing terms, the better. It gives investors the breathing room to hold, refinance, or cash flow without pressure.Relationships Drive Revenue: Speed and communication are important, but nothing replaces trust. Christian attributes much of his success to in-person networking and repeat business from buyers who trust his word and deal quality.Power Quotes“I sell good deals, but I buy great deals.” - Christian Pombo"I'm raising gentlemen." - Christian PomboConnect with Christian:Instagram: (https://www.instagram.com/pomborealestate)Instagram: (https://www.instagram.com/creativerealestatedeals)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There's huge potential to make revenue in January! Here's why it's NOT going to be a slow month for you and what to do to make it sales ASAP in 2026.Whether you're selling services, digital products, or coaching packages—this episode is a wake-up call to stop sitting on your best ideas and start selling smarter.Find out how to prep your marketing now so that your January is a gold mine. From visibility hacks to why your messaging matters solves 'cost objections', Jenna shares practical steps (and one bus story you'll never forget) to get you fired up to sell.If you've ever thought, “My audience doesn't buy in January,” this episode will help you challenge that mindset and shift your business strategy so you never have to rely on seasonal sales spikes again.This is perfect for entrepreneurs, small business owners, and anyone using Instagram or social media to grow their audience and income.

What are the Most Effective Marketing Strategies to Get Clients? 2:15 - The Reality: There's NO Silver Bullet 2:59 - Not All of Your Clients are Active on Facebook 6:33 - Do Your Research and Understand Your Niche 7:57 - Finding Alignment With What You Do and Match It With a Potential Medium 9:16 - You Have to Start With Who is Your Audience 12:11 - Not All Marketing Strategies Have the Same Results 13:53 - Getting People to Go Through a Series of Processes 14:17 - What Ad Campaigns Do in Marketing? 15:44 - Focusing on a Particular Channel and Building Engagement With Your Audience 18:11 - Leveraging the People You Already Have Personal Relationships With 18:46 - You Can Learn a Lot From the Multilevel Marketing Methodology 20:24 - The Basic Ideas of Utilizing Your Existing Network 22:38 - The Stuff That's Going to Work is the Stuff That's Scary 27:22 - Recommendation on a Marketing Strategy to Get Clients 29:40 - The Long-Term Marketing Strategies 32:01 - Leveraging the Relationship With People Who Already Know You Want help building or growing a successful financial coaching business? Find resources below based on where you're at in your journey: Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity Already decided you're going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1887: Shayla Price lays out a tactical approach to influencer outreach that helps content marketers build real relationships, amplify reach, and drive meaningful engagement. Her insights cut through generic tactics, showing you how to connect with the right people in the right way to grow your audience and authority. Read along with the original article(s) here: https://neilpatel.com/blog/influencer-outreach-in-content-marketing/ Quotes to ponder: "Influencer outreach is the process of contacting influencers to promote your content, product, or service." "Your goal is to help others. Focus on bringing value to the relationship, not the brand." "Always personalize your outreach messages, and show that you genuinely care about the influencer's work."  

Marketing without strategy is just noise. Sara Nay, CEO of Duct Tape Marketing, shares how small business owners can align their goals, team, and message to scale smartly and sustainably. Learn how strategy-first thinking can drive real growth and lasting impact.

In this episode, I'm giving you everything I know about email marketing: the timeless principles that have built my multi-seven-figure business, plus the emerging trends that will keep you ahead through 2026 and beyond. Even though I've talked about the importance of email marketing for the last decade of podcasting, I've never done THIS. A true masterclass; a soup-to-nuts, start-to-finish guide covering why email still works in 2025, how to actually start and grow your list, the emerging trends that are changing everything, and the exact strategies you need to stay ahead. Whether you're at zero subscribers wondering where to even start, or you've got a list but it feels stale and you're not sure what to do with it, or you're doing well but want to level up for what's coming, this episode is for you. And if you want to see how all of this applies specifically to your business type, I'm hosting a FREE live webinar called From Zero Subscribers to an Engaged List of Buyers. Grab your spot now at https://www.growanemaillist.com! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/the-email-advantage-marketing-strategy Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD.  Visit http://www.spectrum.com/freeforlife to learn how you can get Business Internet Free Forever. Experience the power of a Dell PC with Intel Inside®, backed by Dell's price match guarantee. Shop now at https://www.dell.com/deals. Your dream wardrobe's one click away. Visit https://www.revolve.com/goaldigger for 15% off your first order with code GOALDIGGER.

Marc Andreessen and Ben Horowitz sit down with Margit Wennmachers—the woman who turned two unknown entrepreneurs with $300 million and zero investing track record into the most talked-about firm in venture capital. She unpacks how they weaponized transparency in an industry built on secrecy, why Fortune's cover story triggered a cartel meltdown, and the exact moment a casual lunch conversation became "Software Is Eating the World." This is the origin story of how A16Z broke every unwritten rule, made enemies of every top-tier firm, and permanently rewired what it means to build companies in public. Resources:Follow Marc on X: https://x.com/pmarcaFollow Ben on X: https://x.com/bhorowitzFollow Margit on X: https://x.com/wennmachersFollow Erik on X: https://x.com/eriktorenberg Stay Updated: If you enjoyed this episode, be sure to like, subscribe, and share with your friends!Find a16z on X: https://x.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zListen to the a16z Podcast on Spotify: https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYXListen to the a16z Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep 136 is personal.I'm back behind the mic after six life-changing months. I became a girl dad. I traveled to Africa for the first time and delivered my first TEDx talk in Uganda. That trip, that stage, and this new chapter forced me to slow down, rethink my identity, and step into a new season of life with more clarity about success, purpose, and what really matters.In this episode, I share the truth about stepping away, stepping into fatherhood, and stepping onto a TEDx stage 7,800 miles from home. I talk about killing hustle culture, choosing intention over pressure, and building a life that feels aligned, not forced. I also break down the Shadow Line Principle and how one tiny shift can unlock real growth in your life and your business.If you are rebuilding, recalibrating, or trying to grow with more intention and less noise, this one is for you.Let's talk life.Let's talk growth.Let's talk about the tiny shift that changes everything.And let's celebrate your friendly neighborhood Strategy Hacker® giving you perspective once again.Tune in. Let's digress. Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy on LinkedIn, Instagram, TikTok, and YouTube: @FindTroy.Buy My Book, "Strategize Up": StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkNeed Strategy, Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com