Podcasts about marketing strategies

I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dive into the biggest mistakes operators make when it comes to restaurant marketing—and why most of us are focused on the wrong things. I break down the myth that awareness equals success and explain why understanding your customer's behavior matters more than visibility. We get into the strategies I've used to align with what guests already want, how to create urgency that drives action, and the systems that turn casual interest into consistent bookings.Takeaways:Most restaurant marketing fails because it's built on guesswork.Awareness doesn't pay the rent, behavior does.If it doesn't move a booking, a purchase or return visit, then it's just noise.We want to align with behavior, not alter it.Triggers turn offers into rituals.The fastest money you can make is in the list you already own.Stop chasing strangers while your regulars gather dust.Create experiences that use desire that already exists.If it wouldn't move you, it probably won't move them.Your marketing must move the needle in your business.Chapters00:00 Introduction to Restaurant Marketing Challenges02:44 Understanding Customer Behavior and Marketing Effectiveness05:39 Strategies for Effective Restaurant MarketingIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

In today's episode, I sit down with my client and friend, Sarah Warren, for an incredible conversation about resilience, branding, and the power of values-based decision making. Sarah shares her journey of navigating one of the hardest seasons of her life while creating her biggest revenue quarter ever, and the lessons she's learned about building a brand rooted in true alignment. We dive deep into how clarity, alignment, and staying anchored in your values can carry you through challenges and fuel massive growth. If you've ever wondered how to build an authentic brand and lead with resilience no matter what life throws at you, you'll love this conversation.

Many Amazon sellers from China excel at supply chain and operations, but struggle with branding and Western culture. This episode uncovers the hidden gap and how bridging East and West can change the game.   Join us as we welcome Feng Xiaoxiao, a distinguished leader in the Chinese e-commerce community and a driving force behind 4,000 Amazon sellers in Shenzhen. Known as Professor Xiaoxiao, Feng shares her compelling journey from Shenzhen to New York, where she is currently pursuing a master's in integrated marketing at NYU. Feng provides insightful perspectives on the hurdles Chinese Amazon sellers face, such as high advertising costs and cultural misunderstandings, which impede their efforts to establish robust brands in the U.S. market. Her dedication to bridging these cultural gaps offers a unique lens into the e-commerce challenges faced by both Chinese and American sellers.   Listen in as we explore the complexities of intellectual property (IP) awareness among Chinese sellers, heightened by Amazon's strict IP policies. Through education and adaptation, many are now prioritizing innovation and registering patents, although IP infringement remains a significant issue. We discuss the contrasting strengths of American and Chinese sellers, where Americans shine in innovation and branding, and Chinese sellers excel in product enhancement and cost reduction. This episode also touches on the misconceptions Americans may have about modern China and the potential for cross-cultural learning to enhance e-commerce strategies on platforms like Amazon.   In a fascinating conversation about cross-cultural marketing, we dive into the intersection of Chinese and American e-commerce sellers, emphasizing the necessity of mutual learning. Feng shares success stories and highlights the importance of cultural understanding and aesthetic alignment in improving brand appeal. We also discuss strategies for targeting specific U.S. audiences, using tools like Facebook data to find unique market positions. As we wrap up, the discussion turns to the opportunities for collaboration between Chinese and American sellers, aiming to foster fair competition and mutual growth in the competitive landscape of global e-commerce.   In episode 462 of the AM/PM Podcast, Kevin and Xiaoxiao discuss: 00:00 - Challenges of Chinese Amazon Sellers 02:33 - Global Connections Through Technology 06:20 - Challenges of Building US Brand  14:39 - Chinese Amazon Sellers & IP Infringements 19:01 - Cross-Cultural Marketing in E-Commerce 22:59 - Cultural Influence on Conversion Rates 29:08 - Market Research and Cultural Understanding 33:06 - Marketing Strategies and Consumer Data 37:25 - Reliability of Academic vs AI Data  41:27 - Opportunities for Chinese and American E-Commerce Seller Collaboration 48:01 - Amazon Business Owner Seeks Branding Help 54:07 - Common Ground Between East and West

Make Designs (with discount)

Welcome to Day 28 of the Double Your Profit SeriesThe go-to series for contractors, home service owners, and small business entrepreneurs.Today's lesson is simple, bold, and direct: Outspend Your Competitors in Sales & Marketing.

You have all the strategies, all the frameworks, and all the tools, but you're still not implementing them. At this point, you know the problem isn't your lack of knowledge. Today I'm switching things up from my usual strategy heavy episodes to tackle the real issue that's keeping you stuck: your mindset around marketing and content creation. After being surrounded by entrepreneurs outside my direct industry, I've realized we're complaining about posting 3 times a week while others are treating content creation like the full-time job it actually is. The truth is, we're headed toward a future where you can't afford to be on just 1 platform anymore, and if you can't manage 2 posts now, you're going to struggle when the standard becomes 6 posts across multiple platforms just to crack six figures. This isn't about adding more to your to-do list, it's about fundamentally shifting how you think about content and marketing in your business. I'm walking you through the exact mindset shifts that have allowed me to expand my marketing platforms and treat content creation like what it actually is: the primary way I make money. From stopping the comparison trap with other niches to understanding why discomfort in content creation is actually data, these shifts will change how you approach your entire marketing strategy. In today's episode, we're talking about: How to reframe every post as a salesperson knocking on 1,000 doors The difference between teaching and selling through content  Why comparing your content to other niches is sabotaging your strategy How comfort in content creation is actually preventing your growth  The mindset shift from inspiration-based posting to systematic content creation  Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Episode 180: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeMany online business owners waste time chasing viral social media growth through "algorithm hacks" and automation tools, only to see their accounts shadow-banned or their content buried. These tactics often backfire, damaging their reputation and limiting their reach when they need visibility most to grow their business.In this episode, Tim O'Hearn teaches us why most algorithm-beating strategies no longer work and what actually drives sustainable growth. Drawing from his experience building Instagram automation tools and later designing social media algorithms, he explains what social media platforms allow and tolerate, what activities can help you grow, which are harmful, and how platforms detect automated behavior.Most importantly, he reveals why focusing on your core business craft - rather than social media tricks - is the key to long-term success.About Tim O'Hearn: Tim wrote Framed: A Villain's Perspective on Social Media.  - #1 New Release and #1 Bestseller in "Social Aspects of the Internet" - $500k earned in his social media growth side hustle - 8+ years spent as a software engineer in quant finance - Designed feed, push notifications, and recommendations at a social media startup - 200+ books read and reviewed 2016-2020, one of the top non-fiction reviewers on Goodreads - Sports journalist and gonzo writer, published on FanSided, FloTrack, and LetsRun. Ran in NCAA meets through his late 20sGet Tim's Book Here: https://amzn.to/3UQf998Connect with Tim:Website: https://www.tjohearn.com/ Newsletter: https://timohearn.beehiiv.com/ LinkedIn: https://www.linkedin.com/in/tohearnWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Season 5: Episode 213 In this episode of North American Ag Spotlight, Chrissy Wozniak sits down with Raquel Gottsch Koehler, Co-Owner and Chief Marketing & Creative Officer of Rural Media Group, to talk about how agri-marketing is shifting in 2025 and what's truly working in today's uncertain economy.Raquel shares her unique perspective as the next generation leading RFD-TV, Rural Radio on SiriusXM, and FarmHER + RanchHER, balancing her late father's legacy with bold innovation. She discusses how rural audiences are consuming content differently than just a few years ago, the growing importance of authenticity in brand storytelling, and why both linear TV and digital streaming still have a place in ag marketing.The conversation also explores the relaunch of FarmHER + RanchHER, the importance of elevating women in agriculture, and how RMG is tackling big issues like mental health, regenerative agriculture, and entrepreneurship through rural storytelling. Raquel explains what agri-marketers are getting right—and wrong—in 2025, and why genuine connections matter more than ever.Plus, Raquel previews her upcoming panel at the Women in Agribusiness Summit in Orlando: “Marketing Through Headwinds: Ag Marketing Strategies in an Uncertain Economy.” She'll be joining other industry leaders to discuss how brands can adapt and thrive through today's challenges.Learn more about RMG at https://www.rfdtv.com/Send us a textSubscribe to North American Ag at https://northamericanag.com

In this episode of Hustle Inspires Hustle, Alex Quin sits down with Greg Vetter, founder of Tessemae's, to discuss how a stolen bottle of his mom's homemade salad dressing sparked the creation of a national clean-food brand. Greg shares the realities of building a business from scratch, including cold-calling executives for insights, inventing clean manufacturing, and scaling Tessemae's to a $300–$500 million valuation—only to later face investor conflict and a complete collapse of the company. He opens up about writing his book Undressed, launching new ventures like Altaresh, Quenchers, and Tushies, and how staying grounded through family, routine, and faith helped him rebuild and support other entrepreneurs through his brand accelerator.Episode Outline:[00:00:04] Greg Vetter joins Alex Quin; summer recap and background[00:01:45] Exposure to wealth at college sparked entrepreneurial curiosity[00:04:22] Cold-calling executives to learn about success[00:05:29] Developing a sales system for tracking daily productivity[00:06:26] How a stolen bottle of dressing sparked a business idea[00:08:02] Early reactions from wife and mom to Tessemae's concept[00:09:00] First retail demo and 660 bottles sold in 5 days[00:11:35] What made Tessemae's different: clean ingredients and taste[00:12:55] Early marketing strategies: Facebook, in-store demos[00:14:12] Building a manufacturing plant from scratch[00:15:54] Business valued at $300M–$500M[00:17:27] Investor conflicts, legal battles, and business implosion[00:20:39] Launching the book Undressed after losing the company[00:23:20] Daily routines, mindset, and resilience as a dad and entrepreneur[00:26:33] New venture: Altaresh, and major partnerships with Sam's Club and Costco[00:28:59] Other businesses: Quenchers (vodka beverage), Tushies (portable toilets & wipes)[00:31:30] Brand accelerator and helping others scale their product companies[00:32:51] Legacy thoughts and personal branding symbolsWisdom Nuggets:Curiosity Fuels Success: Greg's success started with asking questions—first to wealthy teammates' parents, then to CEOs. Curiosity and the willingness to learn opened massive doors.Track Progress, Not Busyness: By creating a point-based system to track real sales progress, Greg focused on results over appearances. Real productivity drives outcomes, not just effort.Clean Ingredients, Clear Value: Tessemae's succeeded by removing unnecessary ingredients and offering better taste and transparency. Consumers valued authenticity, especially when paired with a strong story.Chaos Isn't the End—It's the Shift: Even after investor lawsuits and the collapse of Tessemae's, Greg used the experience as fuel to write a book and build new businesses. Failures can spark reinvention.Build Systems That Serve Others: Altaresh streamlined grocery prep with pre-portioned kits. Solving industry pain points and making others' jobs easier can be a path to big wins.Power Quotes"We were the first clean ingredient salad dressing on the market." - Gregory Vetter "We got valued between 300 and 500 million bucks." - Gregory Vetter Connect with Gregory:Website: (https://www.gregoryvetter.com/)Instagram: (https://www.instagram.com/glvetter/)LinkedIn: (https://www.linkedin.com/in/gregvetter/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Contractor Growth Network podcast, Logan Shinholser and Aaron Horner take you back to the foundation of all successful marketing: understanding your ideal client and crafting a unique selling proposition. Building on the six-step framework from episode #466, they explain why these first two steps matter most—and how getting them wrong can make every marketing dollar less effective. Episode Breakdown 00:00 – Why Ideal Client & USP Come First Why every strategy starts with clarity on who you serve and what you uniquely offer. 06:13 – Balancing Aspirational vs. Current Clients Why you can't skip straight to high-end dream projects, and how small wins build your reputation and portfolio 15:42 – The Questions You Should Ask What to ask clients (and your team) to uncover patterns, motivations, and pain points. 27:11 – Bright Spots and Proof Points How to capture what clients loved most and turn that into marketable proof. 46:28 – Turning Fears into Marketing Messages Translating client concerns about design, budget, or timeline into trust-building content.

Send us a textThe most successful home care agencies don't choose between digital marketing and in-person relationship building – they master both. This comprehensive strategy session reveals why combining these approaches is essential for maximizing private pay revenue in today's market.The digital landscape has transformed how families find home care. Even when receiving professional recommendations, 95% of families will research your agency online before making contact. Your website, Google Business Profile, and online reviews create critical first impressions that either build trust or send prospects to competitors. However, digital presence alone isn't enough.Social workers and discharge planners at skilled nursing facilities won't refer vulnerable seniors without face-to-face relationships. These healthcare professionals need to trust not just your company, but the people behind it. Building these relationships takes strategy, consistency, and typically five to seven meaningful touchpoints before referrals begin flowing.The webinar dives deep into specific tactics for both digital and in-person marketing success. You'll discover how AI is changing search behavior, why your website must communicate your value proposition in seconds, and the importance of strategic route planning for marketing professionals. The expert panel shares insights on everything from effective leave-behinds to the best times to visit different referral sources.Perhaps most importantly, you'll learn why private pay marketing requires sophisticated systems for lead conversion and relationship continuity. With conversion rates typically 20% lower than Medicaid services, agencies need structured approaches to transform inquiries into clients and maintain relationships with referral sources.Whether you're a home care agency owner wearing multiple hats or managing a dedicated marketing team, this session provides actionable strategies to boost private pay inquiries and revenue. The future belongs to agencies that master this hybrid approach – creating digital credibility while building meaningful in-person relationships that drive consistent referrals.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

What would happen if you stopped doing the tasks that drain you? In today's episode, I share why I no longer open my own email and the mindset shifts that helped me delegate on a whole new level. You'll discover why growth isn't meant to be linear and how embracing the “boring” foundational work is actually the secret to unlocking your next stage of success.  

For our final episode recorded live at the CommerceNext Growth show, we welcome two visionary leaders from Tapestry, the global house of brands that includes Coach and Kate Spade: Pooja Chandiramani, VP Global Media Strategy & Planning, Marketing Analytics, Operations and Transformation, and Avinash Kaushik, Brand Strategy & Marketing Transformation.Pooja and Avinash unpack Tapestry's ongoing transformation, which embeds analytics as a core pillar of brand growth. For Coach in particular, analytics isn't just incremental—it's a complete transformation journey. By using data to generate insights that directly drive business impact, Tapestry ensures marketing investments are accountable, measurable, and tied to outcomes.Avinash, a globally recognized thought leader and author, explains how Tapestry embraces intent-centric marketing to connect authentically with consumers. Moving beyond the outdated “accessible luxury” positioning, the company has shifted toward "expressive luxury"—a modern framework that reflects values-driven, authentic consumer engagement, particularly resonant with younger audiences.The conversation dives into the cultural foundations necessary for analytics to thrive. Avinash emphasizes that “culture is more important than data,” crediting Tapestry's CEO Joanne Crevoiserat and senior leadership for creating an environment where data can challenge assumptions and guide decisions. This culture enables bold experiments, including measuring the incrementality of brand marketing—one of the toughest questions in retail.Pooja highlights how creative pre-testing has become a critical unlock. By partnering with Human Made Machine, Tapestry tests campaigns with real audiences before investing media spend. This approach ensures that creative—responsible for up to 70% of marketing impact—delivers measurable results in driving brand awareness and incremental sales. It's a cultural shift, moving from subjective opinions about creative to decisions grounded in data.The episode also explores the role of AI and machine learning in accelerating agility, simplifying decision-making frameworks, and enabling global scalability. Both leaders stress that outcomes-based planning—rather than activity-based planning—keeps Tapestry aligned with its ambitious growth goals. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

How do you build a business that reflects your faith, fuels your purpose, and still drives results? In this power-packed episode, Nicole Jansen sits down with Tamara Jackson—former Fortune 500 VP, CEO of Lead Reviver, founder of Beaconship, and creator of the GRASP faith framework. Tamara shares her journey of leaving corporate comfort to follow God's calling, navigating unexpected pivots (including pandemic shutdowns), and proving that bold faith fuels both purpose and business success. You'll discover how to make Spirit-led decisions with confidence, integrate faith authentically into your business and leadership, break free from comfort zones and self-imposed limitations, and harness AI in sales—without losing integrity or human connection Join us for a grounded, candid, and inspiring conversation about building a business and life rooted in faith—not fear. What We Discuss in this Episode Why Tamara left a thriving corporate career—and how faith, not fear, fueled her leap The pain and purpose of closed doors: learning when to persist and when to pivot Trusting God's timing versus chasing comfort and predictability The GRASP Framework: actionable steps for Spirit-led decisions in business and life Faith-based approaches to sales and marketing—AI as a tool, not a replacement for relationships Recognizing when fear is holding you back from your next bold move Practical boundaries and examples for ethical lead nurturing with AI Breaking out of poverty and “permission” mindsets as a faith-driven entrepreneur Biblical excellence: why God calls His leaders to courage and abundance How to know when to step, wait, or pivot—using peace as your confirmation Podcast Timestamps 0:00 - Faith-Powered Business Transformation 3:09 - Pivoting from Corporate to Purposeful Entrepreneurship 7:26 - Guided by Faith: When to Pivot Dreams 11:35 - Choosing Vendors: Inquire, Reflect, Seek Guidance 13:21 - Seeking Transformative, Challenging Counsel 17:55 - Rehiring Decisions Amid Downsizing Challenges 21:26 - Navigating Divine Signals: Peace vs. Unrest 24:21 - Tailored Mission-Driven Campaigns 27:48 - Engaging Personalized Follow-Up Approach 30:44 - Maximize AI as a Tool, Not a Crutch 35:08 - Redefining Identity Through Scripture 38:43 - Empower Your Entrepreneurial Journey Favorite Quotes “We have to recognize that if He has called us to this, then He's going to provide what we need to be successful.” “The best automation doesn't feel like automation.” “If you don't have peace, don't execute—it's as simple as that.” Episode Resources and Links https://leadersoftransformation.com/podcast/business/542-choosing-faith-over-fear-bold-business-moves-with-tamara-jackson/ Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com ________

Beth Weinstein's Links & Resources▶Free Spiritual Business & Psychedelic Business Trainings: https://bethaweinstein.com/gifts▶ Beth's other Business Coaching Programs: https://bethaweinstein.com/services▶ Beth's Instagram: http://instagram.com/bethaweinstein▶ Beth's Facebook: https://www.facebook.com/bethw.nyc & https://www.facebook.com/BethWeinsteinbiz▶ Join Beth's free Psychedelics Facebook Community: https://www.facebook.com/groups/PsychedelicsandSacredMedicines▶ Various Psychedelic Training Programs and Resources: https://bethaweinstein.com/resources Download Beth's free trainings here: Clarity to Clients: Start & Grow a Transformational Coaching, Healing, Spiritual, or Psychedelic Business: https://bethaweinstein.com/grow-your-spiritual-businessIntegrating Psychedelics & Sacred Medicines Into Business: https://bethaweinstein.com/psychedelics-in-business▶ Beth's Coaching & Guidance: https://bethaweinstein.com/coaching ▶ Beth's Offerings & Courses: https://bethaweinstein.com/services▶ Instagram: @bethaweinstein ▶ FB: / bethw.nyc + bethweinsteinbiz ▶ Join the free Psychedelics & Purpose Community: / psychedelicsandsacredmedicines

If you have an online business, then guess what, you are officially a marketer! And it's time to start looking at your business and the world around you through that lens. In this episode, Heather breaks down what some of the biggest brands are doing right when it comes to their marketing strategies, and how you can bring those same ideas into your own business. From building anticipation to creating a memorable experience and showing off your unique personality, you'll learn the marketing principles that can transform the way you connect with your audience. Plus, you'll walk away with action steps to help you start applying these ideas today!Key Takeaways:(02:20) How to start seeing marketing all around you(03:10) Dunkin' Donuts and the power of consistency(08:00) Taylor Swift and building anticipation for your offers(14:10) Olive and June; educating your audience for better results(17:15) Disney; selling experiences, not just products(19:45) Apple; marketing transformation, not features(21:55) Trader Joe's personality-driven approach to engagement(25:05) How to apply these lessons in your own businessGrab the free Teacher Biz Starter Guide at teacherbiz.com/startConnect With Heather:teacherbiz.com/aboutinstagram.com/teacherbiz

This episode features an interview with Gaurav Misra, CEO, Captions, an AI video-generation company that allows you to create and edit talking videos with AI.  Gaurav dives into the practical applications and future implications of AI in video, and how these tools can enhance marketing efforts for businesses of all sizes.Key Takeaways:Video capabilities are improving rapidly, and are now at the point where spinning up an AI-generated version of you speaking, is likely better quality than anything you could deliver to camera. These capabilities allow marketers to spin-up and test content very quickly with far less expense than in the past. How people will react to content moving forward, when it will become less and less clear what is real, remains to be seen. Quote: “ Spun up a video and it's like me wearing like a suit… I'm delivering this emotional message, but I'm delivering it so fluently with all these words that I would probably never use actually… and I'm looking at this like, shit, I couldn't be like this on camera. This is such a good delivery, such a good presentation..  It just isn't actually physically possible. And I think we are at that point where I can look at that and be like, wow, I just couldn't do this. It's better than what I could do.”Episode Timestamps: *(03:13) Challenges and Opportunities in Video Content*(08:01) The Future of AI Tools in Creative Work*(24:11) Innovations in Video Generation*(28:28) Real-World Applications and Feedback*(35:27) The Future of Deep Fakes and Content AuthenticitySponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Gaurav on LinkedInLearn more about CaptionsLearn more about Caspian Studios

In this episode of the Real Estate Pro Show, host Erika interviews Ryan Breckenridge of BRK Partners, who shares his unique journey into the real estate industry. Ryan discusses the importance of strategic communication and marketing in real estate, emphasizing how his firm helps clients navigate complex projects by crafting tailored narratives. He also highlights current trends in the real estate market, particularly in Texas, where metropolitan areas are expanding and connecting, creating new opportunities for development.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Send us a textAlex Heiden, also known as NoCodeAlex, is a serial entrepreneur and a pioneer in the no-code movement. Learn about Alex's journey from creating his first company, Closify, to becoming a prominent figure in the no-code community. Expect to hear insights on the future of app development, the role of organic content in marketing, and the importance of focusing on core features when launching a new app. Whether you're an aspiring entrepreneur or a seasoned developer, this conversation offers valuable perspectives on innovation and growth in the digital age.Chapters00:00 The Rise of No-Code Development02:49 Navigating the App Development Landscape05:49 Marketing Strategies for Apps08:48 The Info Product vs. Software Debate11:48 Leveraging AI in Outreach15:09 Building a Personal Brand18:09 The Power of Cold Outreach21:00 Starting Your Entrepreneurial Journey23:59 Understanding WAP and Its Mission27:07 Exploring No-Code Tools29:47 The Importance of Skill Development32:47 YouTube as a Revenue Stream42:58 Overcoming Self-Limiting Beliefs in Content Creation44:59 The Importance of Effective YouTube Strategies46:51 Navigating Paid Ads vs. Organic Growth49:51 Maximizing Content Creation Efficiency52:20 The Power of Focused Work and Deep Work54:49 Sales Skills and Active Listening56:49 The Art of Creative Follow-Up in Sales01:00:00 Quality vs. Quantity in Content Creation01:01:55 Finding Your Passion in Content Creation01:10:38 Monetization Strategies for Content Creators01:19:29 Choosing the Right City for Your LifestyleConnect with Us!https://www.instagram.com/alchemists.library/https://twitter.com/RyanJAyala

What do you really need to launch a podcast? Spoiler alert: It's not a $700 mic or a soundproof studio. In this episode, I'm breaking down the essential tools, mindset shifts, and prep strategies you need to launch a podcast that feels aligned, intentional, and doable. If you're stuck in research mode or drowning in tech reviews, this is the clarity you need to move forward with success!Mentioned in this episode:Save $20 on Buzzsprout: www.ThePodcastTeacher.com/buzzsprout (affiliate link).Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Ready to give LinkedIn another chance? In this episode of the Small Business Made Simple Podcast, I chat with LinkedIn expert Kate Merryweather, who shares why LinkedIn isn't just another social platform — it's a goldmine for small business owners ready to be more visible, connect with the right audience, and grow their business. Kate reveals why copy-pasting your Facebook or Instagram strategy won't work, how the LinkedIn algorithm differs across countries, and why being just 10% braver than others can make you stand out online. Whether you've tried LinkedIn before or you're curious about making it your go-to platform, Kate's insights will give you the confidence (and the strategy) to show up smarter. Plus — she's joining me live at the Social Media & Marketing Conference on Friday, 29th August 2025 in Melbourne. Don't miss her expert tips in person! Tickets available here: https://www.socialmediaandmarketing.com.au/conference 

Tired of cold emails that get ignored? What if I told you that sending gourmet cookies could be more effective than your entire digital marketing budget?In this eye-opening episode, I sit down with Corey Quinn, former CMO at Scorpion and author of “Anyone Not Everyone,” who reveals how gift-based outreach became their company's #1 sales channel - outperforming a $6 million marketing budget that included ads, content, and 100 annual events.Corey shares the exact strategy that helped close seven-figure deals with brands like Lululemon, ReMax, and Hyundai, and how his team scaled this approach to send 15,000+ gifts annually while growing the company to $200 million in revenue.In this episode, you'll discover:✅ Why traditional cold outreach fails (and the psychology behind gift-based marketing)✅ The “unique, striking, impression” framework for choosing the perfect business gifts✅ How to build a high-quality prospect list that actually converts (it's not about volume)✅ The 6-step follow-up system that turns gift recipients into million-dollar clients✅ Why timing is everything (and when to call after your gift arrives)✅ The long-term strategy of consistent gifting that beats one-off campaigns✅ Real case studies: From overnight FedEx cookies to custom embroidered pillowsPerfect for: Entrepreneurs and small business owners struggling with lead generation, content creators looking to monetize their audience through B2B services, and anyone tired of competing in the crowded digital marketing space.Key Takeaway: Sometimes the most effective marketing strategy isn't digital at all - it's deeply personal and surprisingly analog.Guest Bio: Corey Quinn is a sales and marketing expert who spent 19 consecutive quarters as the top producer at a digital agency before becoming CMO at Scorpion, where he helped scale the company to $200 million. He's the author of “Anyone Not Everyone” and specializes in helping businesses escape the generalist trap through deep specialization and relationship-driven marketing.Free Resource: Listeners can get Corey's audiobook “Anyone Not Everyone” plus workbook, videos, and templates at anyonenoteveryone.comSubscribe to the Your Digital Marketing Coach podcast for weekly insights on building and growing your business through strategic digital marketing.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

What's the secret to building a real brand in freight? Authentic content, smart use of technology, or simply showing up every day? I'm excited to feature the man behind SPI Logistics' branding, RJ Finnegan! RJ shared the intersection of sales and marketing in our industry and how SPI has adapted its 45+ years of experience to modern branding strategies.  We break down why short-form content outperforms long-form, how authenticity beats generic “great service” messaging, the importance of consistency, and leveraging LinkedIn for B2B freight networking. This conversation is all about practical branding, long-term strategy, and creating meaningful content that drives real business impact in the transportation industry!   Connect with RJ LinkedIn: https://www.linkedin.com/in/rjfinnegan/ / https://www.linkedin.com/company/spilogistics/  

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for entrepreneurs and business owners. This episode Kendra Corman, a marketing strategist with a passion for boosting productivity and visibility through AI, podcasting, and email marketing. She shares her journey from AI skeptic to advocate, revealing how AI has transformed her approach to content creation and marketing. She emphasizes the critical importance of:Building an email list before launching a website or creating business cardsChoosing social media platforms based on personal preference and engagementUnderstanding your audience through direct conversationsLeverages AI to streamline her workflow and boost productivity:Creating personalized AI "employees" for specific tasksTraining AI on your unique voice and styleUsing AI to repurpose content across multiple platformsSome common misconceptions about AI:The fear of AI-generated content sounding roboticConcerns about copyright infringementWorries about job displacementLearn how to harness the power of AI to flip the traditional work pyramid:Create a "voice paragraph" to train AI on your unique styleDevelop a "words not to use" list to maintain brand consistencyLeverage AI for content repurposing and time-saving strategiesConnect with Kendra on LinkedIn at kendracorman.com/linkedin and tuSend us a messageBuzzsprout - Let's get your podcast launched!Start for FREEAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Digital Business CardsLet's speed up your follow up. Get a digital business card.Content Creator MachineThe integrated all-in-one online marketing, business tool/platform.Looking for Podcast Guests?Keep your podcast schedule full with quality guests from PodMatch.Riverside.fm Your Own Virtual StudioProfessional Virtual StudioDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins To work with Audrey schedule a breakthrough/discovery session.

Nathan invites Lindsey Busfield, the Vice President and Partner at Optimize My Firm, a company specializing in SEO for law firms. Lindsey shares her unique journey into the niche of legal marketing, emphasizing the importance of niching down, becoming an expert in SEO, and understanding market needs. The conversation covers common mistakes businesses make in SEO, DIY strategies for beginners, and the significance of building trust and authority in business. Guest Name: Lindsey Busfield Title: Vice President/Partner Company: Optimize My Firm Website: https://optimizemyfirm.com/ lindsey@optimizemyfirm.com

In this conversation, Dr. Ira Gordon shares his journey from being a veterinary student to becoming an entrepreneur with the creation of Vet Prep. He discusses the challenges and successes of building a business in the veterinary education space, the importance of partnerships, and the lessons learned from both successes and failures. Ira also highlights the significance of word-of-mouth marketing and the need for innovation in the animal health industry. In this conversation, Dr. Gordon discusses the challenges and rewards of balancing family life with entrepreneurship in veterinary medicine. He emphasizes the importance of clinic culture and collaboration among veterinary professionals, particularly in the field of oncology. Dr. Gordon shares insights from his experiences in locum work and the transition from private practice, highlighting the influence of his parents and early experiences in shaping his career. He concludes with advice for aspiring veterinarians, encouraging them to embrace their interests and celebrate their milestones. Chapters 00:00 The Birth of Vet Prep 01:58 Navigating Uncertainty in Entrepreneurship 04:54 From Idea to Product Development 09:40 The Growth of Vet Prep 13:12 Marketing Strategies and Word of Mouth 15:01 Content Development and Sourcing Questions 16:38 Balancing Internships and Entrepreneurship 19:25 Finding Joy in the Journey 26:30 The Value of Partnerships in Business 29:31 Navigating Partnerships: The Marriage Analogy 31:47 The Idea Competition: Fostering Innovation in Veterinary Medicine 34:56 Veterinary Angel Network: Supporting Entrepreneurs in Animal Health 37:58 Starting Hospitals vs. Product-Based Companies: A Comparative Analysis 40:55 Work-Life Balance: Juggling Family and Entrepreneurship 49:05 The Importance of Culture in Veterinary Practices 54:09 The Future of Veterinary Oncology: Innovations and AI 57:49 Nutritional Management in Veterinary Oncology 58:35 The Importance of Collaboration in Veterinary Medicine 01:00:15 Embracing Transparency and Admitting Mistakes 01:02:13 Learning from Clinical Mistakes 01:08:00 Fostering a Culture of Transparency 01:09:31 Exploring Locum Work in Veterinary Oncology 01:15:14 Transitioning from Private Practice to Locum Work 01:20:50 Influences and Inspirations in Veterinary Medicine 01:24:59 Advice for Aspiring Veterinary Professionals

Episode 179: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeMany online business owners struggle with pricing their services and offers, either pricing too low to compete on volume or jumping to premium prices without the foundation to support them. This pricing confusion leads to unsustainable businesses that can't afford to grow, acquire customers, or hire team members.In this episode, Marcel Petitpas teaches us how to price strategically using his objective approach to profitability. He breaks down the critical concept of direct delivery margin, explains how to calculate your true costs including future hiring needs, and shares his value-versus-risk quadrant for choosing the right pricing model.Marcel also reveals when it's time to raise prices and how to replace low-margin clients with higher-paying ones to scale profitably.About Marcel Petitpas: Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability. In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he's helped thousands of agencies, consultancies, and professional services firms worldwide measure the right metrics and improve their profitability. He's on a mission to help firms break free of the outdated management silos between finance, operations & new business, and master their profitability through Parakeeto's Integrated Profit Management System.In addition to his work at Parakeeto, Marcel is also a bestselling author, weightlifting and biohacking enthusiast and a part-time beekeeper.Download Marcel's Profit Toolkit here: https://parakeeto.com/toolkitConnect with Marcel:https://marcelpetitpas.com/ https://www.linkedin.com/in/marcelpetitpas https://www.instagram.com/marcel.petitpas/ https://www.youtube.com/channel/UCkq1Fcy_x3ZcNjMZEaSvSpw https://parakeeto.com/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Welcome to episode #998 of Six Pixels of Separation - The ThinkersOne Podcast. Annie Wilson is a marketing professor at the Wharton School of the University of Pennsylvania and co-author, with Ryan Hamilton, of The Growth Dilemma - Managing Your Brand When Different Customers Want Different Things. Her work examines the deep interplay between consumer behavior, culture and brand identity, helping leaders understand why growth often creates as many risks as it does opportunities. In The Growth Dilemma, Annie unpacks how efforts to reach new customer segments can clash with the values of loyal buyers, sometimes threatening the very meaning of a brand. Drawing from real-world examples (from Apple's software missteps to Gucci's unintended association with reality TV fame) she reveals how scarcity, exclusivity and cultural perception shape brand power in ways most executives overlook. Beyond brand strategy, Annie's research and teaching explore the ways marketing has evolved as a discipline, especially in an era of AI, fragmented media and globalization. She highlights how authenticity, community and cultural nuance are becoming non-negotiable for sustainable success, and why short-termism remains one of the most dangerous traps for modern marketers. For those navigating the intersection of consumer connection and cultural influence, Annie offers a critical lens on how to balance growth with integrity, how to adapt without betraying your core identity and how to see branding not just as a commercial practice, but as a cultural one. This conversation is essential listening for anyone grappling with the future of marketing in an age of shifting consumer expectations, technological disruption and global homogenization. Enjoy the conversation... Running time: 1:01:53. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on X. Here is my conversation with Annie Wilson. The Growth Dilemma - Managing Your Brand When Different Customers Want Different Things. Follow Annie on LinkedIn. Chapters: (00:00) - The Changing Landscape of Marketing. (02:56) - AI's Role in Marketing Education. (05:49) - The Evolving Perception of Marketing as a Career. (09:13) - Advertising in a Fragmented Media World. (12:07) - Branding in a Personalized Market. (14:59) - The Growth Dilemma: Balancing Consumerism and Sustainability. (33:01) - Cultural Influence Over Brand Identity. (35:53) - The Balance of Growth and Authenticity. (39:01) - The Evolution of Consumer Connection. (41:47) - Navigating Brand Growth and Consumer Expectations. (47:07) - Short-Termism in Marketing Strategies. (51:58) - Scarcity and Exclusivity in Brand Strategy. (55:52) - Consumer Perception and Brand Influence.

There is no pause button on AI. Every day brings a fresh flood of tools, demos, predictions, and pressure to keep up. But what's actually changing inside B2B marketing departments? What's working, what's still hype, and where should CMOs focus?  In this episode, Kevin Ruane (Precisely), Gary Sevounts (Simpplr), and Jeff Morgan (Elements) join Drew to wrestle with how AI is being tested, contained, and scaled inside their teams. They push on when an experiment becomes a mandate, how to keep stacks from turning into a pile of disconnected tools, and why clean data is the deciding factor. The message is clear: AI will not rescue weak strategy. But in the hands of disciplined marketers who are willing to rethink the rules, it changes how marketing runs.  In this episode:  Kevin shares how an AI council and internal champions drive adoption across teams  Gary explains AI as the pipeline's central nervous system that tracks stage flow and triggers timely action  Jeff breaks down SPARK, a Claude prompt framework that defines role, workflow, brand voice, rules, and KPIs  Plus:  How to set AI goals and metrics your CEO will back  Why data readiness is the first step to any AI win  What skills and roles a marketing team needs to run AI safely  When to graduate a pilot into a standard workflow  If you want to hear how CMOs are experimenting with AI and resetting the rules of engagement, this one's for you!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

In this episode, I'm diving deep into how artificial intelligence is completely transforming the world of search — and what that means for your veterinary business or practice. With AI tools like ChatGPT and Google's Search Generative Experience (SGE) changing the way people find information, the old rules of SEO just don't cut it anymore. I break down exactly how these new AI-driven search engines work, what's changed, and why it's so important for you to adapt your digital strategy right now if you want to stay visible and competitive. We'll walk through the evolution of search, from those classic blue links to today's instant, conversational AI answers. I'll explain how different types of search queries — branded, transactional, and informational — are being impacted, and why building trust, authority, and verified content is more important than ever. You'll get actionable tips on technical SEO, like using schema markup and structured data, plus strategies for optimizing your content for voice, video, and image-based search. I also cover how to strengthen your brand signals across all platforms, and why a multi-channel presence is key in this new era. By the end of this episode, you'll have a clear roadmap for auditing your current digital presence and adapting your marketing to thrive in the age of AI-powered search. Whether you're a practice owner, marketer, or just want to future-proof your business, this episode is packed with practical advice and next steps you can start implementing today. Don't forget to check out the AI Search Audit tool I mention, and stay tuned for more updates on how to keep your veterinary marketing ahead of the curve! ‍

FAQ Friday answering the podcasting question of "Should I Split a Long Interview Into Two Episodes?"Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Why Patience is Key to a Successful Marketing StrategyIn this episode, Terrell discusses the importance of patience and consistency in building an effective marketing strategy. He shares a personal analogy of planting a garden to illustrate how growth takes time – similar to developing a solid brand and customer base. Terrell provides insights on how he adapted his marketing efforts during the COVID-19 pandemic, shifting from working with restaurant owners to focusing on law firms. He emphasizes the importance of delivering value, building relationships, and staying consistent, drawing on experiences of creating valuable content, attending conferences, and nurturing referrals. Tune in to learn how to cultivate a lasting brand and customer loyalty in your business journey.00:00 Introduction: The Patience Required for Marketing Success00:35 Personal Anecdote: Gardening and Business Growth01:19 Starting a Business During COVID-1901:52 Building Relationships and Creating Value03:44 Pivoting to a New Client Base: Law Firms04:34 Establishing Trust in the Legal Industry06:09 Consistency and Brand Development08:13 Engaging with Industry Associations08:57 Conclusion: Nurturing Relationships for Long-Term Success

Indecision is one of the biggest things holding entrepreneurs back, and in this episode I'm sharing why it's so dangerous and what to do instead. I share my own process for making clear, confident decisions and how I cut through fear and doubt to move forward. If you've ever found yourself second-guessing or stuck in limbo, this conversation will give you the clarity you need to finally commit and go all in.  

What if all the new marketing tools you're chasing are actually slowing your growth? Today's guest, Allan Dib, bestselling author of The 1-Page Marketing Plan (over 1 million copies sold) and Lean Marketing, reveals why entrepreneurs waste time on shiny objects instead of mastering the fundamentals. Allan's helped thousands of businesses strip away complexity, focus on what actually works, and build marketing machines that run without constant founder involvement. In this episode, you'll hear why personal brand is becoming the most defensible advantage in any industry, how to spot and plug “leaks” in your customer journey before pouring money into ads, and why subtracting is often the fastest path to growth. You'll also learn the two questions that determine whether a new tool is worth using, and the simple “dead man switch” system Allan uses to ensure consistent output even when he's off the grid. If you've ever felt overwhelmed by marketing options or stuck on the hamster wheel of content creation, this conversation will help you simplify, amplify, and finally get the leverage you've been chasing. Listen in and learn how to do less, but far better.  — This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.  — Key Takeaways: 00:00 Intro 01:08 Biggest marketing mistakes in 2025 03:26 Authenticity in content creation and personal branding  07:14 The democratization of content creation  10:30 Lead generation vs. conversion optimization  16:15 The most underrated asset for entrepreneurs in 2025  19:19 Doing fewer things better 26:45 Lean marketing and organization  30:48 Frequency vs. quality  34:02 The importance of systems and processes 41:14 The role of AI in copywriting  46:01 Focusing on the fundamentals vs. new concepts  50:08 Allan's winning routines 53:36 Allan's advice to his younger self 56:14 Outro  — Additional Resources:

AI video ads are here, but are they ready for prime time? In this episode of Death to the Corporate Video, Umault founder and creative director Guy Bauer shares the five things you need to know before diving in. From the murky legal landscape, to the limits of what AI actually solves, to the backlash (and wasted credits) you should expect - Guy breaks down the realities of making AI-generated ads after producing four of them himself. Whether you're curious about the potential of AI in video marketing or wondering how to avoid the biggest pitfalls, this episode will help you understand where the magic is—and where the hype ends.

Episode 178: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeMost online coaches and course creators struggle with the biggest bottleneck in their business—consistently generating high-quality leads. Without a steady stream of new prospects, even the most talented entrepreneurs find themselves stuck with inconsistent revenue and limited growth.In this episode, Todd and Leah walk you through how to build a comprehensive lead generation strategy using three proven approaches: fast-turnaround tactics like Facebook ads and strategic networking for immediate results, slow-burn content marketing for long-term audience building, and the powerful middle-ground strategy of leveraging other people's audiences through podcast guesting and summit participation.They also reveal the critical 7-11-4 rule and show you how to create irresistible lead magnets that actually convert prospects into paying clients.Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Dive into a unique chat on sumo wrestling, Shopify, Amazon, AI, and scaling e-commerce. Legendary seller insights and heavyweight strategies every serious seller needs. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Join us for an engaging episode as we sit down with E-commerce legend Ezra Firestone, where our shared passion for sumo wrestling takes center stage. We explore the fascinating journey of sumo wrestlers like Koto Shoho and Anishiki, highlighting the surprising rise of Ukrainian athletes in this traditionally Japanese sport. Ezra shares his personal connection to Ukraine, influenced by his business ties and extensive work with Ukrainian professionals. Listen in as we reminisce about the Hawaiian sumo champions who inspired Ezra during his childhood in Hawaii, where Japanese culture played a significant role in shaping his interests and career path. This conversation then transitions into the dynamic world of e-commerce, focusing on the importance of resilience and adaptation. Ezra and Bradley discuss the parallels between maintaining physical well-being and thriving in a competitive business environment. Drawing from personal experiences, we discuss the journey from being sedentary to embracing a healthier lifestyle and how this transformation mirrors our strategic decisions in e-commerce. The shift from Shopify expertise to embracing Amazon's dominance showcases the necessity of staying agile in an ever-evolving market landscape. Finally, we explore the transformative role of AI in e-commerce and the strategies for maximizing growth. AI-powered tools like Zipify are revolutionizing Shopify store performance, but not without raising concerns about the impact on traditional job roles. Our discussion touches on the strategic expansion from Amazon to Shopify, emphasizing the importance of adapting to technological advancements while considering their broader implications. We also dive into effective marketing strategies, highlighting the power of email and SMS in engaging audiences and the importance of balancing business success with personal fulfillment. Join us for a thoughtful conversation that bridges the worlds of sumo and e-commerce, offering insights and inspiration for sellers at any stage. In episode 693 of the Serious Sellers Podcast, Bradley and Ezra discuss: 02:03 - Sumo Fans Discuss Wrestlers From Ukraine and Japan 04:30 - Rediscovering Judo in Upstate New York 06:57 - Resilience and Adaptation in eCommerce 12:00 - Amazon as an Extension of Brand 16:40 - E-Commerce Strategy and Amazon Growth 16:50 - AI-Powered Shopify Store Optimization Strategy  27:24 - Marketing Strategies for E-Commerce Growth 29:33 - E-Commerce Marketing Strategies and Goals 35:03 - Rock Star Mentality and Enjoying Life    

Dave dives into Anker Electronics' success, the #1 largest Amazon FBA seller in the world. Dave talks about the controversial tactics they employed to reach the top and their innovative marketing strategies. This includes using KickStarter for product launches which admittedly is a very uncommon thing to see from a billion dollar company and the top talent they hired so early on. Even if you don't have ambitions to be at the top of the top, there are some things to learn from Anker.    Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Learn how your consumers truly experience your brand today!   Anker electronics is literally the biggest third-party seller on Amazon.   But what did they do to get to the top?    Apart from selling great products, hiring the best they could, and marketing their products well, it doesn't seem like anything special.    In this episode, Dave dives into Anker's success and the 5 controversial tactics they employed into their business that propelled them to the top.    The Big Takeaway Anker Electronics is one of the largest Amazon sellers in the world. The company was founded by an ex-Google engineer, Stephen Yang. Anker's success is attributed to some innovative marketing strategies, including using Kickstarter campaigns to pre-launch their products. They've also hired top-level talent quite early on for their business growth. Anker has avoided black hat tactics that plague the top of the top especially.  Anchor has diversified into a completely different direction while also still being somewhat related. Timestamps 00:00 - The Rise of Anchor Electronics 10:03 - Innovative Marketing Strategies 19:05 - Controversies and Challenges 23:46 - Lessons from Anchor's Success   As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.   Don't forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening!   Until next time, happy selling!  

Welcome to another episode of the Beacon Way Podcast! In this episode, host Adrienne Wilkerson dives deep into how Artificial Intelligence (AI) can revolutionize personalized marketing, making it accessible for small and medium-sized businesses. Learn about AI-driven strategies like predictive analytics, dynamic content creation, and advanced customer segmentation. Adrienne also discusses the importance of ethical AI use, data minimalization, and emerging trends. Whether you're new to AI or looking to enhance your current marketing efforts, this episode offers invaluable insights to help your business thrive in today's data-driven marketplace.

NUDESTIX Cofounder Taylor Frankel built celebrity partnerships and scaled the beauty empire to 8-figures. Discover the unique equity deals, and authentic content strategy that helps them stay ahead and set the trends.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What's the real reason your audience isn't saying “yes” to your offer? In today's episode, I'm sharing three essential pieces to elevate your messaging and reveal how you can uncover your ideal customer's deepest desires, disrupt their thinking, and position your offer so it becomes an instant yes. Tune in now to discover how to craft messaging so powerful it moves people to take action.

I get it. August feels way too early to start talking about Black Friday. You're still in summer mode, sipping iced coffee (I'll stick with mine hot, thank you very much), maybe squeezing in the last bit of vacation, and the last thing you want to do is think about November. But let me gently […] The post Your 5-Minute Black Friday Marketing Strategy appeared first on Amanda Warfield.

In this engaging conversation, Edward Jarvis, a seasoned realtor from Long Island, shares his journey into the real estate industry, discussing his early experiences, market insights, and the unique intersection of his career with competitive eating. He reflects on the challenges and successes he faced while scaling his business and how his background in competitive eating became a powerful marketing tool. The discussion also touches on the current real estate market dynamics and the strategies investors are employing in today's environment.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Author of Leaving The Casino, Jessica Lackey, joined me on Ditching Hourly to discuss the importance of understanding different business models, pricing strategies, and the concept of the 'zone of enoughness' in building a sustainable business.(00:00) - Introduction and Guest Welcome (00:09) - Jessica Lackey's Background and Career Journey (01:05) - Introduction to Jessica's Book (03:13) - The Casino Metaphor in Business (04:28) - Frameworks and Types of Expertise-Based Businesses (08:55) - Pricing Models and Strategies (19:22) - The Zone of Enoughness (30:46) - Transitioning Business Models (31:21) - Financial Planning and Expectations (32:30) - Balancing Flexibility and Income (34:28) - Optimizing Delivery for Efficiency (40:41) - Marketing Strategies for Delivery Businesses (42:48) - The Importance of Direct Outreach (51:03) - Building Authority Through Writing (54:29) - Conclusion and Final Thoughts Jessica's BioJessica Lackey is the founder of Deeper Foundations, a consulting and training firm that helps expertise-based business owners grow and scale sustainable companies rooted in stronger business foundations. She brings a unique blend of corporate expertise and soulful business building, drawing on an MBA from Harvard Business School, a coaching certification from iPEC, and experience at McKinsey & Company and Nike, Inc. Jessica has supported over 200 entrepreneurs through her programs, blending systems thinking, operational rigor, and deep values alignment. She lives in Charlotte, North Carolina, with her husband.Jessica's Links:Website: https://www.deeperfoundations.com/LinkedIn: https://www.linkedin.com/in/jessica-lackey/Book: https://www.deeperfoundations.com/casinoPredictable Revenue Roadmap: https://predictablerevenueroadmap.com/Instagram: https://www.instagram.com/jessicalackey_consulting/ ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!

You don't need to be famous to use Taylor Swift's smartest marketing move. In this episode, I'm unpacking why the world's biggest pop star chose podcasting to announce her new album, what that decision reveals about how people actually want to consume content in 2025, and how you can use this same strategy to boost trust, visibility, and results in your online marketing.Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Great brands are built on one big idea. And every campaign and customer touchpoint should connect back to that big idea. In this episode of Growth Talks, Katelyn Watson, CMO of Talkspace, joins Right Side Up Founder and host Tyler Elliston to share her marketing philosophy for building brands that last. Drawing on more than 20 years leading growth at companies like Nurx and Shutterfly, Katelyn reveals how grounding your brand in customer insights, aligning teams around shared goals, and thinking like a performance marketer can unlock stronger partnerships, faster scaling, and sustained growth. She also shares lessons from high-impact rebrands and authentic influencer campaigns that have helped her build trust, relevance, and long-term brand equity.

Ever been heckled… by a world renowned pop icon? In this quick-hit solo episode, Jenna Harding shares a hilarious and surprisingly profound story from her early days performing comedy songs in Toronto. Picture this: a nearly-empty lounge, a dead crowd, comedians quietly bombing, and then—a superstar starts heckling the audience for not being supportive enough.It's a scene straight out of a sitcom, but the takeaway is all business.Jenna unpacks what this awkward, slightly iconic moment taught her about supporting other people, entrepreneurship, and the wild world of social media. She makes the case for cheering each other on, sharing what you know, and ditching the scarcity mindset that tells you someone else's success is your loss.Whether you're a service provider, coach, or content creator—this one's a mindset reset you didn't know you needed.

Now on Spotify Video! After facing early career setbacks and limited growth opportunities in corporate, Hala Taha turned to LinkedIn and podcasting to build her personal brand. By mastering content marketing and audience engagement, she rose to become a top LinkedIn influencer and podcast host, transforming her side hustle into a thriving media empire. In this episode, Hala joins Jeremy Miner on the Next Level Podcast to share how to leverage podcasting and LinkedIn for brand building, lead generation, and business growth. In this episode, Jeremy and Hala will discuss: (00:00) Introduction (01:59) Storytelling Tips to Engage Your Audience (04:21) Building a Podcast Business from Scratch (09:32) Winning Marketing Tips for Podcast Growth (16:29) How to Scale a Media Business (19:35) LinkedIn Content Strategies for Lead Generation (32:05) Advanced LinkedIn Monetization Strategies Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profitingIndeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITINGOpenPhone - Get 20% off your first 6 months at OpenPhone.com/profitingAirbnb - Find a co-host at airbnb.com/hostMercury - Streamline your banking and finances in one place. Learn more at ⁠⁠mercury.com/profiting⁠⁠Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profitingFramer - Launch your site for free at Framer.com, and use code PROFITING Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's LinkedIn Masterclass: yapmedia.io/course  Next Level Podcast by Jeremy Miner: bit.ly/NLP-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, Instagram, Social Media, Digital Marketing, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Digital Trends, Online Marketing, Marketing Podcast