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AI infrastructure is evolving faster than ever, and this week's biggest tech stories could reshape the future of cloud, compute, and enterprise IT. This week on the Tech Field Day News Rundown, Tom Hollingsworth and Alastair Cooke disucss Mirantis being acquired by IREN to accelerate open AI infrastructure, Lumen's acquisition of Alkira to modernize hybrid networking, and Red Hat's push toward AI-driven automation across RHEL and Lightspeed.They also discuss Anthropic's massive SpaceX compute deal powered by over 220,000 NVIDIA GPUs, Apple's reported shift toward Intel manufacturing for select chips, China's new neutral atom quantum computer, and Span's ambitious plan to turn neighborhoods into distributed AI data centers. From enterprise AI and cloud networking to quantum computing and next-generation infrastructure, this episode covers the biggest trends shaping the future of technology.This and more on the Tech Field Day News Rundown with Tom Hollingsworth and Alastair Cooke.Time Stamps: 0:00 - Cold Open0:25 - Welcome to the Tech Field Day News Rundown 1:21 - Mirantis Has Been Acquired by IREN4:21 - Lumen to Acquire Alkira7:47 - Red Hat Embraces MCP to Drive AI Agents for IT Operations Automation in RHEL12:31 - Anthropic Secures Massive Compute Deal with SpaceX, Expands Toward Orbital AI Infrastructure16:16 - Intel to Manufacture Apple Chips in New Supply Chain Shift, Report Says19:47 - China Unveils Hanyuan-2, First Dual-Core Neutral Atom Quantum Computer23:16 - NVIDIA and Span Turn Suburbs Into Distributed AI Data Centers With Backyard Compute Nodes31:11 - The Weeks Ahead 33:01 - Thanks for Watching the Tech Field Day News RundownGuest Host: Vincent Celindro, Director of Strategic Sales and Technology, Quantum Foundry Follow our hosts Tom Hollingsworth, Alastair Cooke, and Stephen Foskett. Follow Tech Field Day on LinkedIn, on X/Twitter, on Bluesky, and on Mastodon.
Hoy comentamos la apuesta de Qualcomm por un futuro posmóvil dominado por agentes, la locura inversora alrededor de Cerebras, la compra de Mirantis por IREN para convertir GPUs en infraestructura usable, el aviso de Experian sobre el papel de la IA en el 40% de las brechas de datos de 2025 y el cometa C/2025 R3 PANSTARRS, que nos regala un poco de perspectiva cósmica.Puedes seguirnos en YouTube en https://youtube.com/olivernabani y puedes unirte al Discord Mashain en https://olivernabani.com/discord
This week, we discuss AI labs driving cloud revenue, hyperscalers laying off instead of building, and kids defeating age verification. Plus, Brandon has too many thoughts on Workday. Watch the YouTube Live Recording of Episode 571 Runner-up Titles The world is just paper. TODO debris pile Fancy countries you live in Enron Conspiracy Shredder. Cote's mom's gonna love this Brandon works out his Workday trauma. Cash money, hamburger, hamburger bang bang ChatGPT PS Edition Forward Deployed Engineer for Workday It'll probably work, that's the future Rundown Earnings Cloud Giants Update Amazon earnings beat expectations with strong cloud growth Microsoft calls for $190 billion in 2026 capital spending on soaring memory prices Alphabet ups 2026 capex to as much as $190 billion Meta stock drops on quarterly results Anthropic Commits to Spending $200 Billion on Google's Cloud and Chips How children are getting creative and fooling age verification checks Services Anthropic launches enterprise AI firm with Blackstone, Goldman Sachs Anthropic and OpenAI are both launching joint ventures for enterprise AI services Relevant to your Interests Q1 2026 earnings call: Remarks from our CEO Microsoft says it has over 20M paid Copilot users, and they really are using it Sources: Anthropic could raise a new $50B round at a valuation of $900B Microsoft open-sources "the earliest DOS source code discovered to date" IBM Bob hits 80,000 developers with 45% productivity gains Shares of eBay take off on a $56 billion buyout bid from GameStop's Ryan Cohen Wall Street Rollup (@WallStRollup) on X The Venture-Capital Populist Cursor's $60 billion bet is on the harness, not the model What you're actually writing when you write a SKILL.md So Long Jeeves and Ask.com, Relics of Yesterday's Internet No more Jeeves: Ask.com officially shuttered OpenAI locks GPT-5.5-Cyber behind velvet rope Workload Identity Federation AWS Cost Optimization Hub now supports CSV download - AWS IREN Announces Acquisition of Mirantis to Strengthen AI Cloud Delivery Capabilities Sponsors WebRTC.ventures – Real-time communication & Voice AI integration WeAreDevelopers World Congress North America Sept 23–25, San José, CA Use Code DEVPOD26 — 15% off, stacks with group rates for 4+ Nonsense Your Name in Landsat Listener Feedback JD recommends varlock Conferences DevOpsDays + AI Nashville, May 14-15, 2026 KCD Texas, May 15, 2026, use code MEDIA_THANK_YOU for free pass WeAreDevelopers Europe, July 8-10, 2026 Berlin, Coté speaking. DevOpsDays Graz, Sept 4-5, 2026 DevOpsDays Dallas, Sept 28-29, 2026 DevOpsDays Rockies, Sept. 22 – 23, 2026, Discount Code: 26DODSWEDEFTALK WeAreDevelopers NA, Sept 23-25, 2026, Discount Code: DEVPOD26 DevOpsDays Vilnius, Sep 30 - Oct 1. 2006 DevOpsDays Istanbul, October 24th, 2026 - Coté keynoting. VMware User Groups (VMUGs): Toronto (May 12-14, 2026) Dallas (June 9-11, 2026) Orlando (October 20-22, 2026) SDT News & Community Join our Slack community Email the show: questions@softwaredefinedtalk.com Free stickers: Email your address to stickers@softwaredefinedtalk.com Follow us on social media: Twitter, Threads, Mastodon, LinkedIn, BlueSky Watch us on: Twitch, YouTube, Instagram, TikTok Book offer: Use code SDT for $20 off "Digital WTF" by Coté Sponsor the show Sponsor more podcasts with Failover Media Recommendations Brandon: Overcast Upload CLI utility The 2026 AI Draft Epson 400 II Matt: Casablanca. Coté: iA Writer.
We've been saying one of the big strategics was going to move on a scaled independent agency. It's happening.Christian and Ayelet are back for Deal Review Friday with breaking news on an imminent Accenture acquisition, two lower middle market deals that tell you exactly what the current M&A environment looks like, and what all of this means for the scaled independents that were planning to go to market in 2027 or 2028.The dam is breaking. Here's what you need to know.⏱️ TIMESTAMPS0:00 — Cinco de Mayo, Salsify's Digital Shelf Summit, and puppies1:53 —
This interview was recorded for GOTO Unscripted.https://gotopia.techWilliam Rizzo - Global Field CTO at Mirantis & CNCF AmbassadorColin Griffin - CEO at Krumware & Co-Chair of CNCF Platform Engineering Working GroupRESOURCESWilliamhttps://bsky.app/profile/williamrizzo.bsky.socialhttps://www.linkedin.com/in/william-rizzohttps://github.com/wrkodeColinhttps://bsky.app/profile/devnetes.bsky.socialhttps://github.com/krumwarehttps://www.linkedin.com/in/colin-e-griffinLinkshttps://www.cncf.io/reports/cloud-native-artificial-intelligence-whitepaperhttps://cloudnativeplatforms.com/whitepapers/platform-eng-maturity-modelDESCRIPTIONColin Griffin and William Rizzo explore the evolving state of platform engineering in 2026. They discuss how the discipline plays out very differently across verticals such as fintech, telco, and automotive, and why generic frameworks must be tailored to the unique regulatory, cultural, and technical realities of each industry.The conversation moves through the growing pressure to align platform investments with measurable business outcomes, the distinct compliance challenges facing European organizations under tightening AI regulation, and the infrastructure reckoning triggered by large-scale GPU investment. Both speakers converge on a shared wish: that the CNCF Platform Engineering White Paper and Maturity Model be updated to reflect vertical-specific guidance, informed directly by end-user organizations.RECOMMENDED BOOKSGregor Hohpe • Platform Strategy • https://amzn.to/4cxfYdbGregor Hohpe • Cloud Strategy • https://amzn.to/3TOS3NvZhamak Dehghani • Data Mesh • https://amzn.to/3tTCwACSandeep Uttamchandani • The Self-Service Data Roadmap • https://amzn.to/3wAw5W2BlueskyInstagramLinkedInFacebookCHANNEL MEMBERSHIP BONUSJoin this channel to get early access to videos & other perks:https://www.youtube.com/channel/UCs_tLP3AiwYKwdUHpltJPuA/joinLooking for a unique learning experience?Attend the next GOTO conference near you! Get your ticket: gotopia.techSUBSCRIBE TO OUR YOUTUBE CHANNEL - new videos posted daily!
In this episode of The Dutch Kubernetes Podcast, Ronald and Jan sit down with Jussi Nummelin, Senior Principal Engineer at Mirantis, to explore the world of lightweight Kubernetes, edge computing, and multi-cluster orchestration.Jussi introduces k0s, a fully upstream Kubernetes distribution packaged as a single, statically compiled binary with zero dependencies. He explains why simplicity, predictability, and minimal operational overhead are essential for edge and IoT environments such as factory floors, industrial controllers, and remote locations with limited connectivity.The conversation then moves to K0rdent, Mirantis' multi-cluster management layer built on top of Cluster API. K0rdent enables organizations to declaratively manage large numbers of clusters while automatically deploying essential “beachhead services” like CNI, storage, and observability across environments.Finally, Jussi shares his perspective on the future of Kubernetes: why it's here to stay, how edge and cloud are converging, and why Kubernetes is becoming the standard orchestration layer far beyond the traditional datacenter.A practical and forward-looking episode packed with real-world use cases, architectural insights, and a clear vision of where Kubernetes is heading.Stuur ons een bericht.DevOps ConferenceThe Conference for CI/CD, Kubernetes, Platform Engineering & DevSecOps k8_Podcast voor 15% kortingSupport the showLike and subscribe! It helps out a lot.You can also find us on:De Nederlandse Kubernetes Podcast - YouTubeNederlandse Kubernetes Podcast (@k8spodcast.nl) | TikTokDe Nederlandse Kubernetes PodcastWhere can you meet us:EventsThis Podcast is powered by:ACC ICT - IT-Continuïteit voor Bedrijfskritische Applicaties | ACC ICT
At KubeCon + CloudNativeCon 2025 in Atlanta, the panel of experts - Kate Goldenring of Fermyon Technologies, Idit Levine of Solo.io, Shaun O'Meara of Mirantis, Sean O'Dell of Dynatrace and James Harmison of Red Hat - explored whether the cloud native era has evolved into an AI native era — and what that shift means for infrastructure, security and development practices. Jonathan Bryce of the CNCF argued that true AI-native systems depend on robust inference layers, which have been overshadowed by the hype around chatbots and agents. As organizations push AI to the edge and demand faster, more personalized experiences, Fermyon's Kate Goldenring highlighted WebAssembly as a way to bundle and securely deploy models directly to GPU-equipped hardware, reducing latency while adding sandboxed security.Dynatrace's Sean O'Dell noted that AI dramatically increases observability needs: integrating LLM-based intelligence adds value but also expands the challenge of filtering massive data streams to understand user behavior. Meanwhile, Mirantis CTO Shaun O'Meara emphasized a return to deeper infrastructure awareness. Unlike abstracted cloud native workloads, AI workloads running on GPUs require careful attention to hardware performance, orchestration, and energy constraints. Managing power-hungry data centers efficiently, he argued, will be a defining challenge of the AI native era.Learn more from The New Stack about evolving cloud native ecosystem to an AI native eraCloud Native and AI: Why Open Source Needs Standards Like MCPA Decade of Cloud Native: From CNCF, to the Pandemic, to AICrossing the AI Chasm: Lessons From the Early Days of CloudJoin our community of newsletter subscribers to stay on top of the news and at the top of your game. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Bret discusses exciting news about Swarm being maintained until 2030.
KubeCon Europe 2025 in London has wrapped up, and we're bringing you all the highlights, trends, and behind-the-scenes insights straight from the show floor!In this special recap episode, I'm joined by two CNCF Ambassadors and community powerhouses: Kasper Borg Nissen, the Co-Chair of this KubeCon as well as of the KubeCon 2024 editions, and a Developer Relations Engineer at Dash0; and William Rizzo, Consulting Architect at Mirantis and Linkerd Ambassador.Together, we unpack the major themes from the event—from platform engineering and internal developer platforms, to open source observability, and where Kubernetes is headed next. We also chat about the vibe of the community, emerging projects to watch, and important trends in European tech sphere.Whether you missed the conference or want to catch up on important updates you might have missed, this episode gives you a curated take straight from the experts who know the cloud-native space inside out.The episode was live-streamed on 22 April 2025 and the video is available at https://www.youtube.com/watch?v=JyxJOmOEBvQYou can read the recap post: https://medium.com/p/740258a5fa46OpenObservability Talks episodes are released monthly, on the last Thursday of each month and are available for listening on your favorite podcast app and on YouTube.We live-stream the episodes on Twitch and YouTube Live - tune in to see us live, and chime in with your comments and questions on the live chat.https://www.youtube.com/@openobservabilitytalks https://www.twitch.tv/openobservabilityShow Notes:00:00 - intro03:28 - KubeCon impressions09:59 - Backstage turns 518:56 - CNCF turns 10 and CNCF annual survey27:22 - Sovereign cloud in Europe and the NeoNephos initiative33:55 - CI/CD use in production increases36:52 - OpenInfra joins the Linux Foundation40:16 - Cloud native local communities, DEI and the BIPOC initiative 51:11 - Observability query standardization SIG updates59:36 - outroResources:CNCF 2024 Annual Survey https://www.cncf.io/reports/cncf-annual-survey-2024/NeoNephos initiative for sovereign EU cloud: https://www.linkedin.com/feed/update/urn:li:share:7313115943075766273/ OpenInfra Foundation and OpenStack join The Linux Foundation: https://www.linkedin.com/feed/update/urn:li:share:7307839934072066048/ Backstage turns 5: https://www.linkedin.com/feed/update/urn:li:activity:7318163557206966272/ Kubernetes 1.33 release: https://www.linkedin.com/feed/update/urn:li:activity:7321054742174924800/Socials:Twitter: https://twitter.com/OpenObservYouTube: https://www.youtube.com/@openobservabilitytalksDotan Horovits============Twitter: @horovitsLinkedIn: www.linkedin.com/in/horovitsMastodon: @horovits@fosstodonBlueSky: @horovits.bsky.socialKasper Borg Nissen===============Twitter: https://www.twitter.com/phennexLinkedIn: https://www.linkedin.com/in/kaspernissen/BlueSky: https://bsky.app/profile/kaspernissen.xyzWilliam Rizzo===========Twitter: https://twitter.com/WilliamRizzo19LinkedIn: https://www.linkedin.com/in/william-rizzo/BlueSky: https://bsky.app/profile/williamrizzo.bsky.social
I've been a big fan of Swarm since it was launched over a decade ago and I've made multiple courses on it that still sell. But, we recently got some news out of Mirantis that might be bad news. So I talked about it last week on my live stream.There's also a video version of this show on YouTube.★Topics★Blog post that sparked this discussion:https://www.portainer.io/blog/portainer-the-essential-tool-for-docker-swarm-users-facing-a-kubernetes-futureCreators & Guests Cristi Cotovan - Editor Beth Fisher - Producer Bret Fisher - Host (00:00) - Intro (00:34) - Mirantis' Role in Swarm's Future (01:52) - The Hope of Swarm being shipped in Docker Engine (02:43) - Portainer's Perspective on Swarm's Viability (04:27) - Swarm Community and Support (05:47) - One Sentence Signals Change? (08:37) - Swarm in Maintenance Mode (10:47) - The Docker-Swarm Stack (11:43) - Future of Swarm in Docker Engine (13:52) - Integration Challenges You can also support my free material by subscribing to my YouTube channel and my weekly newsletter at bret.news!Grab the best coupons for my Docker and Kubernetes courses.Join my cloud native DevOps community on Discord.Grab some merch at Bret's Loot BoxHomepage bretfisher.com
In this episode of TFiR: Let's Talk, Shaun O'Meara, Field CTO at Mirantis, talks about the company's new open source project k0smotron, and how it is helping enterprises deploy and manage control planes.
In episode 38 of The Kubelist Podcast, Marc and Benjie speak with Jussi Nummelin of Mirantis. This talk explores the accessibility and consistency of utilizing a Kubernetes distribution with zero dependencies. Other topics explored include the K0s project from Mirantis, the evolution of container management, and the advantages of control plane isolation.
In episode 38 of The Kubelist Podcast, Marc and Benjie speak with Jussi Nummelin of Mirantis. This talk explores the accessibility and consistency of utilizing a Kubernetes distribution with zero dependencies. Other topics explored include the K0s project from Mirantis, the evolution of container management, and the advantages of control plane isolation.
Welcome to Day Two Cloud! Today we talk with sponsor Mirantis about Lens AppIQ. If you've started using Kuberentes and you've got multiple clusters supporting many applications, Lens AppIQ help you get visibility into what's going on. Lens AppIQ is a SaaS service that provides app-centric visibility, policy management, and governance. It's targeted at developers and DevOps teams.
Welcome to Day Two Cloud! Today we talk with sponsor Mirantis about Lens AppIQ. If you've started using Kuberentes and you've got multiple clusters supporting many applications, Lens AppIQ help you get visibility into what's going on. Lens AppIQ is a SaaS service that provides app-centric visibility, policy management, and governance. It's targeted at developers and DevOps teams. The post Day Two Cloud 213: Get Application Visibility And Governance For Your K8s Clusters With Lens AppIQ (Sponsored) appeared first on Packet Pushers.
Welcome to Day Two Cloud! Today we talk with sponsor Mirantis about Lens AppIQ. If you've started using Kuberentes and you've got multiple clusters supporting many applications, Lens AppIQ help you get visibility into what's going on. Lens AppIQ is a SaaS service that provides app-centric visibility, policy management, and governance. It's targeted at developers and DevOps teams. The post Day Two Cloud 213: Get Application Visibility And Governance For Your K8s Clusters With Lens AppIQ (Sponsored) appeared first on Packet Pushers.
Welcome to Day Two Cloud! Today we talk with sponsor Mirantis about Lens AppIQ. If you've started using Kuberentes and you've got multiple clusters supporting many applications, Lens AppIQ help you get visibility into what's going on. Lens AppIQ is a SaaS service that provides app-centric visibility, policy management, and governance. It's targeted at developers and DevOps teams.
Welcome to Day Two Cloud! Today we talk with sponsor Mirantis about Lens AppIQ. If you've started using Kuberentes and you've got multiple clusters supporting many applications, Lens AppIQ help you get visibility into what's going on. Lens AppIQ is a SaaS service that provides app-centric visibility, policy management, and governance. It's targeted at developers and DevOps teams.
Welcome to Day Two Cloud! Today we talk with sponsor Mirantis about Lens AppIQ. If you've started using Kuberentes and you've got multiple clusters supporting many applications, Lens AppIQ help you get visibility into what's going on. Lens AppIQ is a SaaS service that provides app-centric visibility, policy management, and governance. It's targeted at developers and DevOps teams. The post Day Two Cloud 213: Get Application Visibility And Governance For Your K8s Clusters With Lens AppIQ (Sponsored) appeared first on Packet Pushers.
Well, it finally happened folks, and I guess the third time is the charm. If rumors are to be believed, Cisco had approached Splunk on two separate occasion to talk about acquisition, but their offers were rebuffed for unknown reasons. This time it appears that all the planets and comets have aligned and Splunk has entered into a definitive agreement with Cisco to be acquired for $28B. Time Stamps: 0:00 - Cold Open 0:45 - Welcome to the Rundown 1:44 - Palo Alto in Advanced Talks to buy Talon and Dig 3:00 - Solidigm Unveils DT-P5810 SCL SSD 6:42 - Open ToFu Joins Linux Foundation 10:14 - CoreWeave Chooses VAST Data for Next Gen Public Cloud 12:40 - Mirantis Announces Lens AppIQ 15:25 - Sierra Forest Coming Soon from Intel 20:08 - Cisco Set to Acquire Splunk 28:22 - The Weeks Ahead 29:23 - Thanks for Watching Hosts: Stephen Foskett: https://www.linkedin.com/in/sfoskett/ Ned Bellavance: https://www.linkedin.com/in/ned-bellavance/ Follow Gestalt IT Website: https://www.GestaltIT.com/ Twitter: https://www.twitter.com/GestaltIT LinkedIn: https://www.linkedin.com/company/Gestalt-IT #Rundown, #Edge, #AI, #Storage, #Linux, #Cloud, #LensAppIQ, #SierraForest, #Security, #EFD2, #CFD18, @PaloAltoNtwks, @Solidigm, @OpenToFuOrg, @CoreWeave, @VAST_Data, @Mirantis, @IntelBusiness, @Cisco, @Splunk, @GestaltIT, @SFoskett, @Ned1313,
This week we explore the history of containers, particularly containerd, with Phil Estes. Do you have something cool to share? Some questions? Let us know: - web: kubernetespodcast.com - mail: kubernetespodcast@google.com - twitter: @kubernetespod News of the week Notary Project announces a major release! (Blog) Kubernetes Legacy Package Repositories Will Be Frozen On September 13, 2023 (Blog) Gateway API v0.8.0: Introducing Service Mesh Support (Blog) Amazon VPC CNI now supports Kubernetes Network Policies (Blog) Introducing VMware Tanzu Developer Portal: Empowering Developers with Enterprise-Grade Backstage Google Cloud Next page Google Cloud Next Blogs Google Cloud Post-Next Videos KubeCon NA 2023 Schedule Rig.dev startup (Blog) Links from the interview Docker Containerd Chroot (archlinux wiki) Linux namespaces (Linux man page) runC announcement (2015) runC on Github Containerd project creation announcement (2016) Containerd donation to CNCF announcement (2017) Containerd graduation announcement (2019) Container Runtime Interface (CRI) Kubernetes SIG Node Dockershim debacle (kubernetes.io blog) Dockershim deprecation FAQ (kubernetes.io blog) Mirantis-owned cri-dockershim on Github Open Container Initiative (OCI) Cloud Native Computing Foundation (CNCF) CoreOS (“What was CoreOS” blog by RedHat) Rkt (“What is Rkt” blog by RedHat) Kinvolk BlaBlaCar BlaBlaCar Case Study on Google Cloud gRPC gVisor Kata Containers Docker && WASM with Justin Cormack (Docker CTO) on the Kubernetes Podcast from Google WasmEdge (A Wasm runtime) CRI-O (lightweight container runtime for Kubernetes) Containerd scope and principles nerdctl: Docker-compatible CLI for containerd Docker Buildkit github.com/container-image, github.com/container-storage Podman Skopeo Firecracker microvms Intel Clear Containers Hyper.sh Open Infrastructure Foundation OpenStack Cloud Native Rejekts “Face off: VMs vs. Containers vs Firecracker” by Alex Ellis at Cloud Native Rejekts EU 2023 Links from the post-interview chat Keynote: Reperforming a Nobel Prize Discovery on Kubernetes - Ricardo Rocha & Lukas Heinrich Keynote: CERN Experiences - Ricardo Rocha & Clenimar Filemon Jesse Frazelle's container escape challenge used to be at contained.af, but it doesn't seem to exist anymore. Containers from Scratch - Liz Rice at GOTO 2018 (there are a bunch of recordings of this talk) Mirantis-owned cri-dockershim on Github
The story of an open-source hero who became a villain. Special Guest: Alex Kretzschmar.
A l'occasion du Kubernetes Community Days Paris nous avons échangé avec Marc Filmon (VP Europe Centrale, Mirantis)Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
Helium is the first people-powered decentralized wireless network.In episode 14 of The Zeitgeist, Boris Renski, GM of Wireless at Nova Labs sits down with Brian Friel to discuss how crypto is enabling new ways to deploy wireless infrastructure. Show Notes:00:52 - Who is Boris Renski / Background 03:23 - What is Helium? 06:44 - Catalyst behind creating a network11:20 - People's network built by the people14:50 - Is Web3 essential to this network? 17:08 - Partnerships 20:20 - How do Saga users benefit from Helium?24:41 - Building in a bear market / Roadmap29:05 - Things Boris is excited about 33:30 - A Solana builder Boris admires Full Transcript:Brian (00:05):Hey everyone and welcome to the Zeitgeist, the show where we highlight the founders, developers, and designers who are pushing the web through the space forward. I'm Brian Friel, Developer Relations at Phantom, and I'm super excited to have with me today, Boris Renski.(00:20):Boris is the General Manager of Cellular Wireless at Nova Labs. At Nova, Boris is responsible for leading the charge of all things related to Helium Mobile, the world's first people's carrier. Boris, welcome to the show.Boris (00:33):Thank you. Great to be here.Brian (00:35):Great to have you here as well. I'm really excited about what you guys are building. For those who were at BreakPoint, you might have seen a little bit about how you guys are going to be powering some of the upcoming Saga phones. But before we get into all that, I'd love to learn a little bit more about you. Who are you, and how did you come to start working at Nova Labs?Boris (00:52):Yeah so, this happened fairly recently. I, what the people in the cryptosphere refer to as the normie, not a Degen, so to speak. Most of my career, I spent in open source cloud infrastructure. Prior to my [inaudible 00:01:11] to Web3, I've helped build and co-found a company called Mirantis, which to this day remains one of the bigger players packaging this cloud, open source cloud operating system, so to speak.(01:29):My journey towards crypto was the extension of the work that I did in the open source cloud infrastructure, in that when I was still working for Mirantis, one of the open source projects at that time my team was focusing on, was this project called Magma that is can think of it as the open source software that allows anybody to build a cellular network.(01:58):And I, about three years ago, left Mirantis with the idea of taking this open source Magma project and creating a very simple way for people to basically take advantage of it such that anybody can just click a few buttons, get a small hardware appliance and have a small cellular network that they can operate.(02:25):And the original focus was very much towards the private LT and private 5G space. There was no even thinking of crypto at the origination of this company, FreedomFi that I've started, but then midway for our journey with come across Helium and some of the folks of the Helium team and they've pitched to us to look into this other use case which is a distributed wireless.(02:52):And we did a couple of pilots and basically the rest is history, and the whole thing culminated, and Nova acquiring FreedomFi, and my joining the team and now working on Helium Mobile.Brian (03:05):That's awesome. Yeah, I definitely think you have a unique path towards coming towards crypto building, very practical open source everyday solutions, and then finding your way into this industry.(03:17):For those who maybe aren't familiar with Helium, how would you describe what is Helium and what do they do?Boris (03:22):So Helium is a people-powered decentralized wireless network. In a nutshell, it's from the standpoint of a builder. It's a new way to build a wireless network where anybody, be it an individual or a company, can buy a piece of hardware, click a few buttons to enable it, and then this piece of hardware effectively becomes a node on a wireless network. And then the Helium blockchain aggregates all of its individual nodes into a single macro network that is usable effectively by anybody.(04:04):And I think that Helium started this with the idea to build a global worldwide network for sensors using this IOT protocol called Laura, but it ultimately has become so successful and was built out so quickly, there's over a million nodes on the network now, that it's almost like it's become a beacon for a new way to deploy wireless infrastructure. Not so much just specifically for Laura, but for almost any use case.(04:40):So that drove the community to explore, okay, well we've built out this global worldwide network for sensors, but the model, this bottoms up model of building the wireless coverage is so powerful where else can we apply that model? And that led to this concept of introducing the network of networks of which I think the cellular network for not the sensors, but the phones which Helium Mobile is all about, is the first instantiation.Brian (05:16):Yeah, and when you say sensors specifically, what type of sensors are you talking about?Boris (05:20):So any sensors that use this protocol called Laura, which is a particular protocol with a couple of aspects to it that make it useful for situations where you would have very low bandwidth and very low power usage. So if you have for example, a sensor to see if there's termites in the ground, you will have that sensor of a battery buried in the ground that'll just live there forever, and it needs access to some global network to transmit something once a day, whether or not there's termites eating something.(05:57):So there's basically a huge ecosystem of these types of Laura sensors, and any Laura sensor can work with the Helium network. So I come from a cellular side, so I'm a little bit less in the weeds with the types of lower sensors specifically, but at a high level that's what it is.Brian (06:19):That's great. Well then let's jump into the cellular side of things. So, you described this network of networks essentially that Helium now is, and one of the initiatives though as you've pointed out is this Helium Mobile.(06:31):You talked a little bit about how "Hey, we have this network that's growing very fast and is very popular and worldwide," but what specifically was the catalyst for starting a mobile network and then what does this mobile network look like today?Boris (06:44):Yeah, so let me see if I can give you a little bit of history and that will also share, provide the bigger context. So at FreedomFi prior to my joining Nova, like I said, what we have built is a very straightforward way for anybody to deploy a mini cell tower. You can think of it like a cellular wireless node, which was our technical know-how and the core differentiation for FreedomFi as a company.(07:17):And at that time, Helium was already fairly far down their path of creating global coverage for Laura. And when they saw what we did with respect to simplifying the cellular deployments, I got that pinned literally by a buy who was chief product officer at Helium, and he said, "Hey, look at the stuff that we have built with Laura and what you guys have done with the simplification of deploying cellular infrastructure at FreedomFi is amazing. How about we marry these two concepts? We enable people to deploy mini cellular towers or small cells and basically compensate them in crypto depending on whether or not the placement of the small cell is useful or not."(08:10):So it was like, "okay, that's very interesting." And we did some pilots, and we did then a bunch of work to actually productize that and we launched that to the general public just some months ago. And obviously the community just took that up and started building all of a sudden. So in the matter of, I think, now three or four months, we have close to 7,000 small cells around the US that people have deployed and that are operational.(08:43):And in parallel with doing this work to marry a Helium way of building networks with our know-how, making it very simple to deploy, we started talking to a whole bunch of operators, the mobile network operators as they call them in the US, about saying, "Hey, look at this network that we are building. How about you guys partner with us and integrate this network that we're building with your macro network?"(09:17):And we got to some degree of success there. We've announced a couple of partners, but at the same time it's also become clear that the carriers in general are very conservative and very importantly slow moving entities. So in our thinking of how we can further accelerate this? We've decided that an important pillar to doing this would be us actually eating our own dog food and launching our own people's carrier as we call it, which is Helium Mobile.(09:54):So this was the catalyst to the partnership with T-Mobile and the people's carrier announcement that we did recently.Brian (10:01):That's awesome. And so this people's carrier, this is essentially what people would expect from their normal iPhone or Android phone carrier 5G connectivity being able to make calls throughout the US. Is that right?Boris (10:15):Yes, that is absolutely correct. So it's basically a US nationwide network for cell phones that provides connectivity for data and voice globally. And what makes it unique is that unlike almost any other carrier, we are not exclusively using one macro network, but we're using the macro network of our partner, T-Mobile, which we've talked about, and we compliment that with the people built network that is basically being built by the Helium community using this very model that I have described.(10:55):So the back end to the service that the people yet to take advantage of is actually very much also built by the community.Brian (11:06):I see. So The Peoples Network quite literally means the network built by people who go in and they take the effort themselves to put up these infrastructure and then they're compensated in crypto for the effectiveness of that?Boris (11:20):Yes. That is correct. And that's the whole notion behind this concept of the people's carrier. And I think that the unique and interesting thing about it is that if you look at the mobile wireless industry at large, if you look, peek under the hood of how a mobile operator functions, there are always dozens of different entities that are collaborating under the hood to make a carrier. So if a consumer, you go to AT&T, you buy a cell phone, you buy a subscription, and then you just start using it.(11:57):But if you peek under the hood, it's not really almost one company. Any carrier is an entity that has assets in the form of wireless spectrum and there are subscribers. And then under the hood there is dozens of different organizations that actually do work to comprise a carrier.(12:22):So most carriers, they don't build their own radios, they don't build their own wireless software, they don't install or operate their own towers. Most of the time, don't even own and operate their own stores. So many different companies aggregated under one umbrella.(12:40):And I think that this notion of a people's carrier that we're trying to pioneer with Helium Mobile is all about using blockchain and crypto economics to dramatically improve the efficiencies of the value chain that is basically the modern day carrier. So instead of having dozens of different independent entities all shuffle paperwork between each other, but ultimately roll into this one umbrella of whatever, like AT&T, or Verizon, or whatever it is, you actually simplify a lot of this overhead by actually having the blockchain take care of it.(13:25):And probably the most capital intensive part of any carrier and the most complicated is actually building the network. So finding a location for deploying a radio, contracting with somebody who either builds a tower there or who maintains a building, then actually deploying it, maintaining, et cetera. So this is all very capital intensive, complicated process that usually involves a lot of entities that we are making significantly more efficient.Brian (13:56):Let's talk a little bit about that crypto element. I mean you yourself said that you consider yourself a normie and that you found yourself into this crypto environment. I think this is pretty unique because we, as a wallet, we see a lot of different players in the crypto space so much or just inherently digital. It's either DeFi or NFTs is the vast mass 95% of the use cases we see. This is very different. This is taking something that's very much real world cellular infrastructure and trying to incentivize a network around that.(14:29):I think also everything you described too, it seems other carriers may be more potentially top down, whereas this is almost a bottoms up movement of getting individuals to go out and create this network. To you, what is the importance of this Web3 element? Do you actually think this could be made without Web3? Or is Web3 really a vital ingredient to all of this?Boris (14:54):I mean, I think that this is next to maybe solving some of the problems in the financial space, probably the second biggest opportunity for the Web3, because from my standpoint, Web3 is really the key enabler, is the new way to coordinate economic activity. That's when various parties, I would argue. This is what the crux of where Web3 can unlock the most value.(15:18):And if you look at various industries, the mobile network industry is one where you have a tremendous number of different parties that are collaborating with each other with a tremendous amount of inefficiencies in between. So if you could, instead of having a company that is building and operating cellular towers, and a company that is building the radios, and a separate company that is operating the stores, and a separate company that is doing the RF planning, combine all of that using blockchain and coordinate the economic activity between these parties using blockchain and radically distribute the value that is created by this collaboration using crypto economics, you will cut out a tremendous amount of inefficiency from the value chain, and then consequently you can transfer this value to the end user, meaning the subscriber of the user of the cellular network.(16:28):So there's a few industries I think that they're like that, and I would argue that the cellular wireless space is up there and to the extent that you can apply this concept that Web3 allows more efficient collaboration and then better and more creativity around the economic activity between the different parties, can apply that to that space. There's an enormous amount of opportunity to unlock value.Brian (16:54):Yeah, I love that. I couldn't agree more. Let's switch gears a little bit and talk about some of the partnerships that you've been mentioning, so.(17:00):The first one that you brought up is T-Mobile. What specifically does that partnership entail and what made them get involved with Helium Mobile?Boris (17:08):The network that we're building uses a particular type of wireless spectrum called CBRS. And this is a shared spectrum, which is a new innovative model that allows basically anybody in the US with just a little bit of money to get access to clean wireless spectrum that is usable for the cellular use case. That spectrum and the radios that are built to operate in that spectrum, the physical properties of it are such that the reach of the wireless radio is limited to a couple of city blocks. And because of that, using that technology, it's very challenging to build a network that would be contiguous and will provide contiguous coverage around the entirety of the US.(18:00):And obviously if you're building a wireless network and if we as Helium Mobile want to provide a service to our end users, nobody's going to be using a service where you only have it working around your house and then you leave and all of a sudden there is no service, and then maybe you traveled half a mile and then your friend has a cell, and then you have a service again, and then there's no service.(18:23):So you need to have contiguous coverage.Brian (18:26):Right.Boris (18:26):So no matter where you go, you always have access to your voice and data. And to make that happen, it's important for us to partner with a macro network operator with somebody who has the service throughout the US. So T-Mobile is that macro network operator that we partnered with. And the way that, as I mentioned, Helium Mobile works is that whenever there is Helium CBRS cell in range, the subscriber would use that cell, but whenever there is no cell it would use the T-Mobile service, so that's going to be the technical underpinning behind the partnership.(19:07):The business logic here is that for T-Mo, I think we are effectively another MV&O customer. So it's not uncommon for an operator carrier to resell their network to other wholesale customers. So the relationship between us and T-Mo is that we basically procure macro network capacity from them. We augmented with the Helium 5G coverage to create this hybrid network with The Peoples Network component in it, and we sell service to the end users as Helium Mobile.Brian (19:48):That makes a lot of sense. Yeah, I could definitely see that being an important and necessary piece for when you're launching this network to have a reliable fallback in the cracks there for continuous coverage.(19:59):One additional partnership you guys mentioned more recently was actually a breakpoint that you guys are going to be powering the Saga phone when it launches. So, Solana Labs initiative to showcase what they call SMS, the Solana Mobile Stack, where they're trying to push Web3 mobile. Why is this a big deal and how might Saga phone users benefit from something like Helium Mobile?Boris (20:20):So first of all, we are quite excited about the Saga partnership. The specific thing that I think is going to be the direct benefits to any Saga users is that all the Saga phones that are sold in the US will come with the 30 days of free Helium Mobile service. So people will get to actually experience the people's carrier on their Saga phones. But I think that there's also a tremendous benefit from the technical side.(20:54):So Saga phones, unlike any devices in a cellular space, have been designed top down to support everything required from a security standpoint for people to basically use them for performing different crypto-related operations, starting with the basic ones such as having a wallet on the phone that is also secure.(21:21):Now the concept of the people's carrier, like I said, around multiple parties collaborating to build this new type of carrier does not exclusively involve folks deploying small cells contributing to the network.(21:37):It also, equally importantly, involves the users of the network as the important building pillars. So I've explained how we have this concept of the macro network that is T-Mobile and The People's Network that is providing this non-contiguous supplemental coverage to the macro network.(21:59):Now, for this network to continue growing, it's extremely important for the builders to understand where it's important to deploy additional coverage. Because in some locations you might already have three people, like maybe your neighbor and your neighbor's neighbor already has a Helium 5G cell deployed, so there isn't additional value from you deploying yet another cell. But that information needs to be continuously fed into the blockchain and everybody needs to be aware of that information. So to that effect, the users of the people's carrier, they are not just exclusively the users, they're also contributors of that information of where is it that the coverage is needed.(22:47):And our approach to making it happen is basically the users are able, on an opt-in basis, to effectively share the information, share information about the experience on the network, share information about where they're using, what type of coverage, and then we use that information to ultimately feed into the community and have them build the network around it.(23:12):Now for sharing this information as a user of Helium Mobile, I get rewarded via mobile tokens, but this makes your cellular phone effectively into a cryptocurrency miner. And with that, it creates all of the same challenges around securing, making sure that people don't game it, et cetera, that you would see with any typical mining situation. So being able to securely store your keys to be able to perform these operations with the blockchain using a phone, so that we can know exactly based on your specific phone, how many tokens you should receive based on what information, et cetera. All of the security around that requires a different type of device.(24:06):And Saga and the work that has been done on the Saga phones is actually unique in that it's basically one of the few, if not the only device on the market that enables one to do it today.Brian (24:18):That's awesome. Well I pre-ordered Saga phones, so I look forward to playing around with the network on day one when it launches.(24:24):You hit on how essentially the phone becomes a bit of a cryptocurrency miner. Right now at the time of this recording, it's quite obvious the cryptocurrency market isn't a bit of a bear market. How has it been for Helium to be building during a bear, and what is on your guys' roadmap upcoming?Boris (24:41):Well, I mean this bear cycle is fairly recent, but I think that all of the Helium community historically was born out of a bear market. So the Laura based IOT network, that the Helium community has successfully built, originally was launched immediately after the recent downturn. And all of the building happened during the bear market.(25:10):At the time when the original Helium miner was launched, nobody wanted to touch crypto at all. That was a completely toxic concept. But then ultimately the team has focused on building through the bear market and then on another upswing, this is where Helium became the popular Helium that everybody knows it today.(25:30):Now, today we're just going for this other cycle again and we're just following the company culture mantra of just continuing to build through it and not focusing on the macro environment. And that's really the only way to do it.(25:48):So this is not like anything magically new, but it's actually oftentimes harder to do than to say. I think that in our case it's a little bit easier in that just the whole community culture and the culture of the folks at Nova is such that it's nothing new and people are just basically used to building through the bear cycles.(26:13):As far as the roadmap, I think I touched a little bit on it, but when it comes to Helium Mobile, what's extremely important to us is building the tooling to enable the community to actually create useful coverage. And it's particularly relevant to the cellular network versus a little bit less so for the lower network because of the properties of how the cellular network works, because the signal doesn't propagate very far, it's very hard to build a network that'll just blanket Earth using cellular small cells.(26:54):You can only sort of augment the existing network such as that of T-Mobile. And for that, you need to have intelligence in the system and tooling for the community to be able to understand where to place the radios, and you need to have the proper tuning within the reward mechanisms such that only useful coverage is rewarded. And I think that there's a whole bunch of work that needs to be done beyond what has already been created for the lower network to make that work for the cellular space. And I think that a lot of this is what we're focusing on.(27:37):Another pillar is about making wireless coverage hotspots more affordable for the community. So the CBRS space, the CBRS spectrum is relatively new. The CBRS small cells are relatively new. I would argue that the Helium CBRS network today is probably one of the biggest in the US, so we are leading the way, but because it's new, it's still fairly complicated and clunky and expensive to deploy a CBRS cell. So it's a lot easier than it was two years ago where it was near impossible.(28:15):But it's still a long way away from the simplicity of what you'd experience with, for instance, a wifi access point. And truly making a very large people-powered network requires that there's a lot more simplification for deploying the cellular hotspot, so that's another vector of engineering investment I think that we are spending our cycles on.Brian (28:42):Yeah, no, that makes a lot of sense. I guess as this network continues to improve, and you guys get feedback coming back, and you're fine tuning the crypto economic rewards, how do you see this whole space playing out? I guess both the crypto side of things, but also just how does this as The Peoples Network play out and challenge existing carriers, and what are you personally most excited about seeing?Boris (29:05):I am excited about the work that we are doing with other carriers that we have announced actually culminating in them formally joining via mobile DAO and becoming another operator on the network. So I think it's an interesting trend in that if you look at mobile space at large, there's been this push towards disaggregation and decentralization in the mobile carrier space in general. So when cellular communication became first possible, everything revolved around basically a carrier that sells you a phone that only works on that carrier and you have a cell number that only works on that phone on that carrier. And that was V1 of cellular communication, the complete lock end around a single entity. And over time, I think during the last, what, 25 years, 30 years of the industry existing, there's been this continuous push towards disaggregation.(30:15):So V2 was that you could have different phones and then you have different phones working on different networks and then people said, "Hey, my phone number is my property, and I want to be able to switch my phone number and carry it with me if I switch carriers." And the new thing now is, that's particularly becoming pronounced is carriers using multiple networks under the hood. So instead of just having one set of radios that work on the spectrum assets that you as a carrier have purchased, you also have relationships maybe with some of the other operators or some of the people that have built infill coverage certain locations, or maybe you operate with the wifi networks, Boingo that people have probably have seen. So this concept of carrier becoming less of the monolithic one macro network, but carrier becoming more of an aggregator of many networks.(31:15):And this is this next wave that we're seeing, and this is not related to specific layer crypto, blockchain, or Helium Mobile. This is just a thing that's happening by itself. And the reason why it's happening is because as more and more data finds its way onto your phone, you need to build networks that have bigger and bigger capacity. And the physics of it is such that the only way to do that is that you need to build networks that operate on higher frequency bands. And the higher the frequency band, the worst this band goes for walls and trees, so be short of the range. And because of that you need to have a lot of density. So if 20 years ago you could put one tower and cover a whole city of it, today you need to have many towers. And the more and more data is on the cellular network, the more and more of the cells you need.(32:09):And because of that, it's no longer economically viable to have a network where just one entity is basically building it. And because of that you need to have multiple networks working together. So I think that what we're doing with people's carrier and applying the blockchain to coordinating economic activity between many network creators and aggregating that into one network is a natural extension of where the entire cellular industry is headed.(32:41):So obviously we are super excited about eating our own dog food and launching the first people's carrier in the form of Helium Mobile, but I feel that we are just leading the way, and we're hopeful that additional carriers in the context of this trend that's already happening will start joining in the freight.Brian (33:03):That's great. Yeah, I mean there's a lot of tailwinds there that you described it. It's a really exciting time to be where you guys are in bailing this network to the world. Well Boris, this has been a really awesome discussion. I really look forward to using The Peoples Network on my Saga phone when it arrives.(33:18):One closing question that we asked to all our guests here on this podcast, and I'd love to hear it from you as well. Having been a normie entering the Web3 space is, who is a builder that you admire in the Solana ecosystem?Boris (33:31):Yeah, it's a good question. As a normie. So as a normie, I really liked the StepIn app to be honest, that I still continue to play with. And I don't even care so much about the rewards or making tokens with it, but just the fact that it's really well built and it allows me to, it just almost forces me to get off the chair and walk around. Doesn't matter if I make money for it or not, but the user experience is quite amazing.(34:03):And this is just an everyday example of it, but at large what really makes me excited about the Solana ecosystem is the really quality of talent and the dedication of the different groups building on Solana at large. And one important thing that we haven't really discussed much about today is that all of Helium community is moving to Solana.(34:35):And I think that's part of the reason why that move's happening is because we are seeing tremendous amount of support from the Solana builder ecosystem and have gotten to interact with a lot of folks that are building for Solana. Even trying to do POCs, figuring out what it is like, what would the incarnation of Helium look like on the Solana L1 gave us a peek into what the quality of the talent and the passion of the community of top Solano looks like.(35:08):So I think that it's exciting to see. It's exciting to see so many smart people building and whenever you have a congregation of smart, passionate people building, there's always good things that come out on the other end. So maybe, I'll conclude on that note.Brian (35:26):Yeah, no, I couldn't agree more from where I sit, develop a relationship. It's invigorating energy here. Anyone who is at Break Point, you probably didn't even sleep, because there's just so many people who are just in the builder mentality who love this space. And it's really awesome to see you guys leading the charge on the mobile front in this space as well.(35:45):Well Boris, this is really great. Thank you so much for coming on the show. Where can people go to learn more about The Peoples Network?Boris (35:52):HelloHelium.comBrian (35:53):HelloHelium.com. All right. Well thanks again for coming on. Boris Renski, the GM of Cellular Wireless at Nova Labs.Boris (36:00):Thanks Brian.
Tanzu Talk is back! Your new hosts are Coté, Ed, and Ben. In this episode we cover recent news in the cloud native world, plus highlights from the recent Tanzu Application Release. Plus, light discussion of the political climate in Star Trek versus Star Wars as it represents programming philosophy. Watch the original live-streamed video if you're into that kind of thing. People: @cote, @egrigson, and @benbravo73. Links: Ed's Most Thrilling News from Last Week™ Azure Developer CLI (azd). Mirantis acquires amazee.io. Cilium 1.12 GA. Tanzu Application Platform 1.2 highlights, video overview, release notes. Supply chain integrations, like Snyk scanning (beta). Full IDE lifecycle - create, update, delete (video)
Tanzu Talk is back! Your new hosts are Coté, Ed, and Ben. In this episode we cover recent news in the cloud native world, plus highlights from the recent Tanzu Application Release. Plus, light discussion of the political climate in Star Trek versus Star Wars as it represents programming philosophy. Watch the original live-streamed video if you're into that kind of thing. People: @cote, @egrigson, and @benbravo73. Links: Ed's Most Thrilling News from Last Week™ Azure Developer CLI (azd). Mirantis acquires amazee.io. Cilium 1.12 GA. Tanzu Application Platform 1.2 highlights, video overview, release notes. Supply chain integrations, like Snyk scanning (beta). Full IDE lifecycle - create, update, delete (video)
Today I talk with Shaun O'Meara, the global field CTO at Mirantis. We begin by discussing the integration of Docker Enterprises with Mirantis approximately three years ago. We discuss the challenges of integrating companies, including incorporating new technology, processes, and customers and merging two very different work cultures. Shaun offers his advice for anyone considering selling to enterprises and emphasizes the role of partnering with customers and becoming part of their process. Shaun talks about the expectations and realities of merging Docker and Mirantis, including the challenges of a licensing model change. We conclude our time by discussing the differences between selling to small companies versus selling to enterprises. Highlights: How integrating Docker Enterprises with Mirantis affected Shaun's role as CTO (1:09) How incorporating Docker technology helped Mirantis build different value for customers (3:39) We talk about the effects of combining the work cultures of Docker and Mirantis (5:40) Shaun offers advice for people considering start ups or selling to enterprise, including the importance of partnering with customers (8:47) Shaun talks about his expectations of merging Docker and Mirantis versus reality (12:56) We talk about the licensing model change through the transition (14:34) Shaun talks about outsourcing versus what Mirantis does in augmenting and supporting teams (17:55) We discuss the differences between selling to small companies and enterprise (20:06) Links:Shaun LinkedIn: https://www.linkedin.com/in/shaun-omeara/ Company: https://www.mirantis.com/
There is a recession coming and what are we going to do? For the last seven years I've been telling you about the only recession proof business model. The only recession proof business model in real estate is your database, because people are still going to move. Ryan Kelly and David Casey help realtors all over the country build their brand and better reach their database. Be sure to check their websites out.Three Things You'll Learn in This EpisodeHow to prepare for the recessionHow important is your database?How to build your brandResourcesLearn more about Ryan KellyLearn more about David CaseyReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. What we're up to today, folks is holy shit, there is a recession coming holy shift. Well, things are happening. What are we going to do? You guys have been listening to the show. For the last seven years, I've been telling you about the only recession proof business model, the problem has been like if you guys have been listening in and taking my advice or not. And I told you the only recession proof business model in real estate is your database, because people are still going to move. And unfortunately, we've been spoiled over the last two years, because let's be honest, this business was very, very, very, very, very easy. But it's about to get real. And it's about to get hard and the only recession proof business model, when shifts happen. This is my third one, guys, I've done this for 20 fucking years, listen to what I'm telling you, okay, is your database they will feed you all the time, the problem about 80% of the population is going to have right now and the real estate agent communities and none of them market their database, quite frankly, most of their database even though they are and now you're going to be struggling because you never took the time to build that database or nurture it effectively because you've been converting so many damn Zillow leads. Instead of building a brand people know like and trust. So what we're doing today is we brought on two gentlemen, on the KC market, these guys are broker owners, they base their entire brokerage just on referral generation. And there's two different ways we can attract business or generate business either we chase it in prospecting, which is where about 10% of business comes from, or we could attract it, and generate it and manufacture it. And that comes from the people you already know like and trust or know like and trust you. So they built all that brokerage around database marketing, referral marketing, I thought it'd be a really good episode because this is the recession proof business model folks, what's gonna happen in the next six months depending on your market is that some people are gonna lose their jobs the recession is coming in that means people are lose jobs, and someone's gonna need to have a problem for them. They're going to result to the first person they come into contact with. Most times, it's someone they know if it's you or not, I don't know. But what also is going to happen is the cost of living is going through the roof. The affordability in California just came out yesterday 17% index, that's insane. That's why everyone's getting the hell out of here. So we have a lot of things in the economy that are going to happen and people are going to need help. And I'm not saying doom and gloom because shifts are when you big is when you build your brand and make the most amount of money. If you niche down the only niche that I'm telling everyone to do is their database. So without further ado, let's go ahead and and welcome our guests Mr. David Casey and Ryan Kelly, with Casey first real estate out of Kansas City what's let's go prepare, prepareown. That introduction man 17% inflation in California isa 17% consumer affordability index. It's the lowest it's ever been in, in the history of the state meaning that only 17% I believe how its rise only 70% of people can actually afford to live here.She gotta get out of there man. I mean, anybody living in California that's toughcome to Kansas City.It's so tough to Kansas City Can I just Kansas City have palm trees? Was Kansas City have a beach in Santa can ride my bike to you gotta bring your own? If so,we got oceanfront property in Kansas City.Yes, just a murky lake that's what it isthe inside of your garage in the back walls painted and there's a big ocean there and you guys drink beers and stare atit all day. Oh, exactly. But if you love sports, partying and barbecue that's us.Yeah, Midwest I like it. Yeah guys love whatyou said earlier about the recession proof with marketing your database video content is definitely where it's at. We that's how we built our brand really off of just past clients referrals and all that other stuff. I remember the first time I was targeted to your Facebook ad Mike and generating leads from your referrals in your Soi. That's when I connected with Mike but man it's been it's been life changing just marketing straight to your database your sphere of influence past clients hell I couldn't I couldn't get a sphere of influence person to use me for nothing until I started using video content and marketing to those people.Just because I started thinking you were somebody that's what happens and everything right um so you guys don't have brokerage in Kansas City. And I don't even know if I just introduce you as David Casey Ryan Kelly. You guys are the broker owners in Kansas City and you guys have how many agents now? We're approaching80 agents okay and agents toyour guyses unique selling proposition that you attract your agents within you guys attract everyone you're not like buying agent leads, you know like knocking on their doors are you people are just showing up. You're attracting them? Yes. What you attracted Business when you're in production. So you guys base your whole market on database marketing. So I like it. And that's basically that your thing, right? It is absolutely, yeah,no, it's very correct. I think too. It's, you know, a lot of new agents, when they get in this industry, they don't really know where to start. And for us, I like we grew up together. So we have a good chemistry, at least we can almost finish each other sentences most of the time. And, like growing up, we were kind of the partiers in high school. So that always was our big thing. Yeah. I mean, you always do on like, a Friday or Saturday night, you come over to my house, and it's gonna be poppin. Andsneak the bears in the basement, they'll tell mom, Oh, it's right through the window. Well,Zach, uh huh, and so on. So, you know, like we, we drifted apart after high school, I went military, he went to college and worked at a Ford plant. And then when we came back together and merged as a team in Kansas City, we lean right back on events. I mean, it's, it's so underutilized in this industry is like, I would summarize it as like any event based strategy to grow your business. And I just want to reduce the friction between the consumer and myself as a professional and how I can service them. And what better way to break the boundaries is come to my party, have some drinks, and let's talk shop. I mean, make it very casual and easy. So we built a whole model around that.And you guys did how many? When you guys were in production? How many events were you doing? A year,for sure, monthly seminars.They could have been live video on Facebook, they could have been in person, you know, we did a little bit of transitioning there during COVID. Butwe always had something like so we advertise you do weekly open houses, that's an event if you do it, right, monthly seminars. And then you do quarterly events for the clients and those events like we leveraged on the Ford plant, because Ryan, he worked there for a while it's a Union deal. So everybody's pretty tight knit. We want to crack the code on how do we, you know, get embedded in that community and capture most of the business that's occurring?Should you not our first year, we were able to extract 1% at a 7500 people that work there, we literally sold 75 of them a home. So a stop of marketing to the database.Yeah, when you're, let's define marketing to the database, because most people in agents are gonna be like, hey, well, I need to fucking talk about real estate, like interest rates and all that, like, what's the content? You guys are talking about? What what is marketing? My database? Me?Yeah, if we got really tactical, Ryan jumped on that group, he friended everybody he could. So yeah,they had their special k cap page went to the members added everybody on Facebook. Now I have once they haven't been back, I was able to push out that video content and buy them to the events. And yeah, it was awesome.Well, then also what you can do as well, when they accept your friend request, you can ask them to like your personal Facebook page or your professional, and then run boosted posts to friends and friends of friends. So we get some static billboard style ads, we put like a couple of bucks a day behind it. And just we just knew when they were scrolling through Facebook or Instagram, they'd see our faces popping up for home buying journey here home selling, and that we didn't expect anybody to click on that or reach out to us because of that, but we want to just do ingrain in their in their head that we are real estate in Kansas City. And so now when we invite him to things, I mean, it's just It's butter on toast,low pressure. Come on sell me.I think the problem that everybody has is they don't know how to carry on a conversation without talking about work, when the purpose of carrying out has everything to do with it work. I mean, and it's like, like I would be like like if you just use this example to show but it's like if you like don't talk to your significant other like you're in good divorce like it just what happens, you know, like, well, if you don't talk with your database, they're gonna divorce you too and they're gonna cheat on you with another realtor. So you can't not talk to him but how you talk to him is extremely important too because you can't just always be selling your shit like look I get your in real estate guys like shut the fuck up. I don't care about interest rates right that's what people will say and that's why no one wants to read your interest rate or your market update emails that's crap content market updates. i There's a place for I'm sure. But is that something that's going to really like make your database like you're gonna get a lot of engagement on that stuff? No, because we just have to nurture and just remind that's well good you guys are so let's look at their marketing plans. Let's take dive deep on this. I'm guessing this is what you guys are teaching tell me if I'm right or not. But yeah, weekly open houses when they're at the open house, they're doing a live they're doing stories are doing pictures, they're sharing all that shit and reminding their networks and all their channels that there's an open house. They're probably circle prospecting in the whole neighborhood notifying all them there's an open house because your goal is to have them have a couple of conversations a day. The second part as they're doing these monthly seminars, so there's the authority, hey, we're doing monthly seminar. It's not if they show up, who cares if someone shows up. The fact that you're doing a seminar already tells me you're an expert, otherwise you wouldn't be doing a seminar. Correct. Paul Ryan, do you know how to cook?I gotta watch something. But yeah, absolutely. You do know how to cook. I can cook straight in thehamburger fryer.You know how to play croquet? I do not. Okay, so if you got on and started playing croquet for five videos in a row, I guarantee you everyone thinks you're a fucking professional croquet player. Oh,very true percent.That's how you know, I'll tell you this right now, Mike. Whenever Ryan first got in real estate, I said, bro, I promise you two weeks of posting videos every single day, you will become the real estate guy in your market. And this was back in 2017. Because I was doing that in Phoenix, Arizona. I had all my friends in Kansas City hitting me up saying can you sell my house my buddies out? I was in military with him in Alaska, Bro, can you help me out all because I was posting videos every day. And then he did it. And it literally like, overnight.So we're chasing attention. You know, when I first realized Facebook was like a big lead source. It's 2011. And we're crushing short sales at a time this is like Facebook was still a lot of tax video wasn't on it yet. But I remember I was did an event in Scottsdale and it like 200 people in the room. And the night before the event. I just did this as a test. Like I said something about short sales. And at that time in the market 33 or 32% of the market was underwater nationwide. Wow. So it was literally one in three people own a house. Fuck I needed your help. That's why we dominated no one else knew how to do it. We're the only shop in town. And I realized like holy crap, everyone here live somewhere. Everyone here is moving. It's just a numbers game. You guys, let's break down the numbers on the gurus. The gurus tell me when I pick up the phone and cold call whatever guru you're listening to. The Guru is going to say, Hey, you're one more know from your next Yes, pick up that phone and call how many of your agents can actually pick up a phone and call because that's how it still works? It's the problem is that no one has the balls to do it. And no one wants to do it. RightMike work works. And people they're just afraid to do the work. I mean, if you just lean back on the tried and true method, you will get a piece of business from it. Now are you being as tactical as you could be? Maybe not. But I mean, just grabbing the hammer and swinging, you're gonna get something? Yeah, for sure.That's what prospecting is, it's the grind, but no one ever last because they burn out. Right? No one wants to rejection. But when we're talking about marketing or brand, it's really the same thing. Because that's a mathematical formula, right? You throw enough shit at the wall, eventually, you got to figure out what the ROI is. And then you know what your numbers are? Well, let's share the ROI with marketing your database, folks, because it is also mathematical. The number one reason I believe people don't market their database is because they don't know how to attach an ROI to it. And therefore they never measure the effectiveness of the content they're creating.We are huge on numbers and p&l is and you're 100% right? When we start started doing that accounting, we look back on what actually work, we're spending, you know, 1000s of dollars. And it was like a sphere of influence. It's for employees, it's our events. It's our Facebook content. It's our buyer seminars, it wasn't postcards, $1,500 on billboards and Zillow and all that other stuff. That's the ego stuff. I had clients coming in knocking on the door saying just lists me, why the hell am I gonna take that Zillow phone call? Yeah, that's how I got sowhy is it that we feel like we're accomplishing some just because we're buying leads, even though we're not following up with them.It's that instant gratification.It's crazy. You feel like that's what you should do.I think that's where it really comes down to.I can't tell you how many people I've seen even people that we've worked with. I won't name any names, but I have someone that we are working with. And we only shot one video like Oh, then they saw another shiny object and then they went to go buy a bunch of leads. I can guarantee you you're getting your ass kicked right now. Because the time that that happened, and I'm not like talking shit, I'm just being honest. Like, you're gonna go and you cannot. When a market shifts like this, the numbers all change. So what's going to happen? My guess is there's a shitload of teams getting their ass kicked this month, and next month, the ones that are spending 2030 40k a month on lead gen because what happened is, is that the market has changed. Everyone's your ROI has changed, because you cannot rely on those exact numbers still, because the virus isn't sentiment change. So if you're converting at 20% in the previous market, you're not doing that anymore, because the sentiment has changed. Therefore, you cannot rely on ROI for direct cold marketing in a shift like this. The ROI for warm referral marketing is very simple guys. 10 to 15% of your people move this year 10 to 15% of the people on your Facebook feed your IG feed your LinkedIn followers, your email list, your direct mail 10 to 15% of people that you walk across in the grocery store. 10 to 15% of the kids parents are the shockers game so your kids soccer games, at the gym that you walk through that you drive by. That's the number the business has always been right in front of us. Most don't know it yet. And this recession there's gonna be a lot of people gonna have to move they don't know yet. Trust me. So really,if you've got 1000 folks that know you like you and trust you, I mean you're converting 100 to 150 people.Well, you're not converting them. Yeah, because most of them don't know what you do yet until they do. Yeah, which is why you create content. You know, there's somepeople though that's there's 100to 150 opportunities in there. Yeah.And when you do, what's the the numbers? I, I've been told this for a long time you get 2000 people in your database, you should have a million dollar business if yes, nurtured effectively,if they all know what you do correct, because those are the numbers now, here. And here's the other half, though. But in most people when they market their database, they do it for their direct business. No. Because 100% of the 1000 people you just mentioned, have a referral for you. Yeah, because everybody knows someone who's moving this year, actually. So when you chase referrals, you naturally attract direct. Right? It's when you chase sales, you don't attract anyone, because everyone knows you're just on a soapbox selling your shit.Exactly. Yeah. And you know, that's why we were so heavy on events, because you get so tired of sending that same message out of, hey, I'm in real estate, do you need to buy a house? Do you need to sell your house? I mean, go through your Facebook message thread and see how many times you sent that to the same person. They keep ignoring it. Yeah, they turtle at that point, people actuallydo that, like people actually Facebook Messenger and just cold call people, hey, you need to buy out like you guys are doing that. Don't ever do that again,you know, don't ever do that. And that's why like, I want that random coffee shop interaction where I find somebody who I maybe went to high school with or a past client or a friend of a friend. And they say, Oh, hey, what's going on? And then it casually comes up that maybe they're looking to buy a house. And instead of me jumping straight into sales mode of talk to my lender, which I could obviously do, if that's what they want to do, hey, I'm doing a seminar this week, you should probably tune into it or come by we have some we're giving away gift cards and friend food bring some friends like it's gonna be a good time come hang out, learn about real estate. That's, that's one of the sales pitch.It's good. Well, it's more about the touches. Like I don't care if they show up to your event, the facts like oh my god, David's have an event that guy must be doing something right. Maybe I don't mind the market yet. But I'll take a mental note ofthat in there every month. So if you miss this month, come next month, no big deal. We're always doing it low pressure. You know, if you ever read the book, seven levels of communication, they talk about this. And it's like a layer. It's exactly okay. And so, you know, it's Casey.Yeah, he was, he was like Leawood or the Kansas, Kansas somewhere aroundthere. And, yeah, we actually did a, like a little one on one with Him with our company. And, man, the nuggets he dropped, it's all about the invite at the event is cool, you know, bring it all the 100% button, then as a follow up to the people who showed our you couldn't make it. Yeah,so let's do. You're exactly right. When I was in Chicago, we saved these mega events, the largest one ever had, I think had 850 People show, it's not bad. And we would run a nightclub out because the nightclubs didn't have a kitchen to close down. So it's the cheapest and that would sponsor the liquor. And from my girlfriend at the time worked at Bacardi or some somebody was I had all the ship paid for and I had all of our vendors, but we would have 800 people. And the reason why we would that we did it twice in a row two years in a row. And the reason why we did the events wasn't for who showed up, it was for all the touches around it. Because I know when we're doing an event, we sent out direct mail piece, so did all 15 of our agents, then all 15 of our agents send out email pieces, and we ran ads even for the event. And then once we were at the event, we shook hands kiss babies, and then we are done with the event. We sent them back the video from the event of the time that they missed. And then we repurpose the whole damn thing. And you get a bunch of video footage from the event. You get a bunch of testimonials. There's just so much content there. But you're right, I would get business from it every damn time. And we would spend about 15k on these things are out of pocket. But it penciled in like 6090 days. Yeah, because of how many connections that you have there. And I would get some of the agents would invite some of their clients. And it was my event. And they didn't sponsor and I ended up selling their clients shit. They forgot who they were, they just ran in there from a friend of a friend. And I remember what's one of your events a day, they're invited from a friend of a friend of a friend and all sudden they became a client. Yeah, this is about attention, folks. This is all this is attention. Attention, attention, attention attention. So let's get into you guys have an agent accelerator program in your office. And I'm actually going to Kansas City. What am I going against pomp August 4, August, August 4, we're gonna be having an event in Kansas City. So if you're in there, you guys can go to that event. If you're in the area if you want to fly in. That's cool. But why don't you what we're focusing on as a sole agent accelerator program. Walk me through it. How does it work? What do we do? What is Agent accelerator?Yeah, Agent accelerators. We basically dissected what worked in our business, how we were able to get 30 closings stacked into one month as a team during a pandemic, our tried and true principles. And then we're bringing in some heavy hitters as well that are growing massive offices running powerful teams, and really getting after it national speakers as well. And they're going to open up their playbook. We're going to take you from day one agents to even seasoned vets and show you how you can implement these practices into your business and crush it in your local market. It's going to be an awesome event. We're gonna have a lot of content around that as well. So you're gonna get some free resources from each of the speakers to downloadable PDFs, things you can implement in your business right away. This event is It's very cheap considering the amount of information and knowledge you're going to get.If you don't get that much value from this event you didn't show up, you didn'tshow you're not implementing you weren't paying attention, you should be able to get at least one piece of business for sure. With some of the tips and tricks that are going to be shown here. It's going to be a lot of fun.Like get get your tickets, let's go into some of the topics we're gonna be chatting about, I want to know specifically on how you guys work the system, like if I'm an agent in Kansas City, I come into your guys, what does your system look like? What are the touches? Let's break it down.Yeah, so I mean, it really depends on if you're brand spanking new. I mean, it's the basics. It's like, Do you have a Facebook? Or like, Do you have a friend group? Like, where can we start pulling business from because like you said, we grew our business off of referrals, people that know us, like us, and trust us. And we parlayed that into friends of friends, and then an outer circle of that. So we got to know where you're starting from first, because not everybody is exactly the same. But bare bones right off the bat, you need a website CRM, you need a funnel that you can capture clients through, I call these mouse traps. We just need to get you into a rhythm. So hook you up on our website, CRM, show you how to run some free Facebook posts online, let's get some passive buyers rolling through just some Facebook messages people to practice on essentially, what a second race? Yeah, we're doing scripts, I'm gonna get you inside of a house of vacant home, you're gonna start doing some home tours, let's get you comfortable opening doors, showing off properties and demonstrating to your sphere of influence within that first two weeks. Hey, I'm in real estate, I'm taking it serious. I'm excited about it. And I'm here to help.So you got to force them to create content, in a sense,absolutely have to will pull out the camera right in front of them, hey, it's showtime go.Yeah, like we need to get them out of their own head. And we need to just get them comfortable just being in promotion mode. Because at the end of the day, we're marketers, this is a contact sport. If you're gonna stay in your turtle shell and not come out, I'm sorry, it's gonna be very rough industry for you. Like it's, it's gonna be tough.What's a better way to learn your scripts and how to talk to people to convert them through video. Like when you do that through video, you learn your pitch, you learn exactly what you're pitching. And then when you talk to real live people, you've already been through it. Like it. Sothose are some of the basics, you know, we can start there and then just start building off of that. We got tactical strips, we want scripts, we want you to message certain things to your entire database, you need to have some type of intro to that your Hey, now I'm a real estate agent. A tip for some of these agents too, that work really well. Those Welcome to the Office posts, those ones where you get tons of shares your whole family, you know, bloodline loves it shares it, comments on it, all your high school friends, I mean, some agents will roll in here, not knowing what to do. But they'll have 400 likes, loves and comments on their posts. that's those are your raving fans right there. Hit every single one of them up. And you know, it's not the typical, hey, like if you know anybody or you know, it's not, it's not your typical hammer real estate agent, let me know if you want to buy or sell a house. It's a little more specific. And so the message that we think you should send out right up front, and if you know a better one, I'd love to hear it. But it's worked out well for us is, hey, with inventory being so low, we have some buyers that are looking to find a home if you know anything off market, please let me know or Nova may looking to sell. It's some variation of that. But it's a showcasing the fact that you have some type of buyer pool and be that you're trying to find off market homes for them going the extra mile. And if they know of anybody to let me know. And you're not asking for direct business,one ofour brand new agents are getting contacted Phil on that point.Um, at that point, I think we just let the conversation unfold. But usually it's people you already know. So it should be like a friend or like a sister or something like that email phone number, put them in the database. And so we actually have one of our newer agents she got she got three listings from that one. Message blast. And that's just easy, because it's,let's, let's do the math on it. Alright, so let's go back to gerbil. Yeah. Where's your next? Yes, from your next No? It? Well, it's 10 to 15% of people are moving directly, but 100% of people have referral for you. So you're right, what you'll see naturally is that one out of 10 calls one out of 20 calls will be people probably moving directly in the next few months. Because remember, out of that 10 to 15% Most don't know they're moving yet. This year, there's gonna be life situations that happen. So that's why that number is always cut in half. But 100% of the people have referral for you. I used to do some similar, but I would just invite them to a party and I would just even if I didn't have the party. Yes. Yeah. Like I loved the whole reason I had party is just to build a database. I'm like, yo, what's up, dude and talk to you? Well, hey, what's your address? What's your email I'm sending as party. We're gonna get everyone together and see neighbor, well, then what do you have in a party for? Oh, it's my real estate company. And then there goes in like that would always work. Well, and because no one ever says no to a party invite. And then when at the party, you'd have to sign in so we would get the direct mail and then we would have a raffle. For so I would get direct mail build a direct mail list everyone signs in with an email list and then all of that shit just gets retargeted for for life essentially, but yeah you just have to have that initial excuse a value and start the conversation off because if you don't own the data like if you don't have an email address if you're not friends with them on Facebook if you don't have their phone number you can't market them can you?No you can't and I love that that party event because then it parlays into you should be setting an open house right away get some reps in go to or some open houses if you're uncomfortable see how other agents are doing it they're probably pretty lazy got three signs out total if that the doors probably shut itdown that would be me right theremake some video content I was I wasjust hoping no one will show up I'm like hey no one's showing up I'm gonna sit out here smoke a hitter and hope no one comes in the wall comes in the door that was me when I was 25 years old.Our our mega open houses man we would we would door knock and flyer drop the neighborhood promoted. Promoted aggressively.You got a 60 foot gorilla outside of one of those. Back tossin the front yard. We're grilling, cooking hot dogs for people we get 20 to 40 people roll throughthat. Neighbors. I've seen a lot of people do like Taco events and that would be really fun. Like do like a world WWF event the front yard of an open house. There's like two guys out there rustling or just have like sumo wrestlers in front of an open house just in the grass. So I'm sumo wrestlers have an open house. What the fuck? Who cares? Like that's the stuff that people look at me like, What the hell are you doing? Oh my god. Oh, the realtors. The realtors that have that sumo wrestler at the house? Yeah, there's got to be that one thing that the connectionhas to be Yeah, that's huge. Um, yeah, I mean, I closed my biggest deal from Dornoch or from open houses by doing an air pods giveaway. It was like a $780,000 bythe only the person that one was the unrepresented buyer who's serious. They want out of a hat and there's like 30 names and they're all the same person. Imean, you could go crazy with this stuff. That's why I love open houses you can build, you can really hype and even up get a whole neighborhood involved. And if you do it consistent enough, you're going to become the authority.So your open houses though you're making an event out of it. Is it absolutely okay, so let's go into that a little bit more. It's not just an open house. Let's go to some more examples. It's fun. So you're creating an event. Okay. I didn't catch that first time. It's not just an open house. It's an event open house. So there's either like a taco truck or something different.Absolutely. I mean, like we would do these repetitively. Every week it was there's a flow Monday, we were following up with open house doing the giveaway, and we do the raffle live. And I'd go give it to him and do a picture. And then we were all into Tuesday kind of game plan for the next one. Wednesday, I'm locking down the open house. This is when homes are sitting a little bit longer, too. And then Thursday or Friday, I'm flyer dropping, I'm doing some type of promotion getting out there in the streets. And then come Friday or the actual day, the open house, whether it's a Saturday or Sunday, we're putting a lot of promotion behind it. Oh, well, I miss Friday, I'm shooting some promo videos for the giveaways I'm doing targeted. So short, little like six second video clip, stop by my open house to win this free Amazon gift card.And you want to win a free Amazon gift card while he goes out to the open house at 123. Charlie?Exactly. We do some of those, I would target those before Facebook had to open up your real estate ads to 15 miles, you could do them to really condense ratio, or radius and we would do those and just try to get as creative as possible. And just make it fun. Um, and so yeah, like I call it running for mayor. So anytime I do one of those I deploy that strategy as if I'm running for office in that neighborhood. But yeah, that's just one of the events. That's just one of them.And then the monthly seminars are probably like food, are they were they doing these monthly seminars? Your agents, they do them at the office? I think them in their house? What are they do? They do pop by dates? Like what are thewe would do them at the office? The number one trick that we had found had so much success for one of our buyer seminars. I mean, we had our vendors there and they're like, Hey, guys, we come to these a lot. If no one shows up, no hard feelings, we'll just hang out, literally had a line out the door. The tactic that we had used was we created an event on Eventbrite monthly seminars for buyers, we would copy that link, and we post it all of our friends on Facebook, man, could you like and share this page, and then they share it on their Facebook page, they would get interactions we'd have like 65 shares, and then you just take that little link, you send it to your database on Well, we use chime technologies at the time but you send it out as a mass text mass email with a little video Hey, we we help so many buyers answer their questions and it's crazy much points.Yeah.And you know, whenever we're send this out to our friends and all that stuff, we're never asking them to come. We're saying can you share this can you promote this and then letting the conversations unravel naturally?You have 46 shares, you're gonna have some people you know, it's likethe end algae I heard Grant Cardone say this once but he's like you know in sales you have a choice to either be Rambo with the with the 50 Cal blasted down trees in the woods shoot and everything or you can be the predator and and you know people they think they want to be Rambo just shouting asking for the sale like closing them hard when in reality you want to be that person that sneaks up right behind him didn't even see you all the all the asks all the Hey, do you know this person all that whenever it comes time for that person to make a decision, you never asked him directly, but they've you've been in contact so casually. Yeah, they're thinking of you. And now in that aspect, you're the predator. And and that's I believe you should be marketing.So there's a constant or a consistent theme here. And it's three words long, it's the center of attention. Yeah, yeah, absolutely. Be the center of attention amongst your database,we would have that we were so consistent with a follow up and stuff, they would feel bad if they use another realtor, then it'd be like, ah, Ryan, sorry. But you know, my sister, she was a realtor. So I hope there's no hard feelings. Hey, absolutely. Get it, it happens. Do you know anyone else that would use that? Oh, you'renice. You're nice. I'd be like, what's what? What did you just do to me? Uh huh.No, my language,you know, we had to make one of our core values. First, because man, we went through so many different like struggles with people using other agents or, or not even that, but like, like, just deals falling apart, and just things just going crazy or haywire. So when you're closing a lot of volume, I mean, you didn't have anything. And so our motto was relationships first. So any of those situations, it's like, hey, because nobody wants to feel bad like that, you know, they already feel bad. Like the example rounds us and so if we come out, and we combat, you know, somebody who feels like they don't want to talk to us right now, because they should have used us but they didn't. And they don't want to tell us what they do. And then we come at him. And we're aggression. We're aggressive. We're using aggression as, as our tool in that moment, it's just not going to create a win at all.We're like, hey, congratulations, great house. Who else? You know,we already took the L, we already took the L on the chin. We don't need to make it a worse situation. So how can we extract something good out of this, it's gonna benefit usbecause I wouldn't I would not have that patience. Personally, I had a good friend of mine before. I love Chicago. I had a good friend of mine. Now we're friends again, but we weren't for a couple years. And then one of my other like best friends who I trained in real estate, right? backdoored me with my other best friend. And then they didn't tell me about it until after I saw the closing at $750,000. I was like, bro, you guys first I trained you. I've sold you four houses. How did this happen? Behind my back? Yeah. And I remember that day. And I was like, Dude, I got I get I get pissed about that kind of stuff. I don't know how to do that. Well, how you guys handle it is how you should do it. Yeah,I mean, do we just go on offense? Like, I want to prove you so wrong. And that decision, I'm going to be this the real estate celebrity now. And the number one thing that I've learned in this business is you want to create more people working for you than against you. Like, you got that one person working against you. I mean, you're taking a loss time sincehow do they say like one good review gets shared twice, but a bad review gets shared 10 times or something like that, or as apost and I think it was in lab coats or maybe real closers the other day have an agent on this exact topic similar and they're like, I'd like to say the situation was a seller canceled the contract, and they're a buyer or something, and the agent still went after him for the commission. And they should have they should have just chalked it up and left, you know, but they're like, No, I worked hard for this money. And I'm like, Dude, the negative publicity just on you putting this on Facebook yet alone. Their database like that one person who talks bad about you will cost you a lot more than it felt good talking about about them.Exactly. So we just, you know, we we scream internally, when we close the door, we're like, Buck. All right, we got that out. Okay, let's just ask how do we extract the when it's like that agent that goes on a listing appointment? And because instead of that, they don't want to take a 6% commission they do. Like the buyer or seller wants a 4% and they walk away from it when the vise 95% of the work yeah, that was me to probably just put a sign in the yard, get it under contract and collect your little bit of coins and just move on. Or you're not gonna get 80% of the work, you're gonna walk away with nothing. So how do you extract the wind out of anything? What's your value? What's your time worth? And there are situations where you should say no, we're not being disrespected. I have a whole course on that inside of our, our new agent orientation, where I go in depth on that because there are times we should draw the line because people do get a little confused. We say relationships first, you want more people playing for you than against you. But there comes a time where people are just flat out disrespectful.Yeah, that is well that's the entire purpose of building a brand when you when you start off in real estate, you're gonna have some shitty clients I mean, you got to do what you got to do. It's a grind the first two years you're gonna have to put in the work to make it but the entire just to put me on the same page or the entire purpose of building up Mirantis so that you work with people, that one come to you, but there if they come to you, that means they're also more than likely just like you like you're you should enjoy. That's what attraction is. You can attract people you don't get along with it just doesn't work. It's just not by the law of attraction like, like, that's not the way God wrote the rule doesn't work this way. Like, I could be me. And I'm not gonna attract anyone. I'm not like, because I'm being me. No. So like, I wouldn't, I will repel attorneys or anyone with a suit on to be honest with you, like, I will repel the shit out of you. You guys aren't my clientele. But I know that and I'm fine with it. Right? Right. But I also get all the dudes, the bros the chicks, and all that, because that's part of my brand. And they all live somewhere and some of them are really rich. So that's fine by me. salutely Yeah,no, that's 100% True. I think you got to find your niche, your group. I mean, that's why whenever we leaned on events and trying to grow our business based off of those activities, we looked at, okay, where's most of our business coming from and what feels most natural to us, and we just leaned in on it. Now, I don't necessarily, I don't gravitate towards like big bikers with a bunch of tattoos. But if they work at the Ford plant in, they fit that niche group. They're, they're my guy. Yeah. And like, you know, so it just, it just goes like, what kind of category are you going to market towards? One thing I'll share with you too, how we infiltrate some neighborhoods. And we did this when we first launched our brokers beautif right before we stepped out of production, but I think if any agent did this in their market, they would crush you just got to do it a couple times. A local neighborhood high price point homes, at least for our area was like five 600,000. Yeah. Which is solid in any market. We said, Hey, we want to do a food truck because they do this pretty often we did a talk. And we said, you know, we want to do it for your neighbors because we sold a couple of houses. One of our past clients was a friend with one of the HOA board members, they let us onto the community page, myself and Ryan, what we did was we promoted the event, say, hey, taco truck, come here Tuesday, whatever timeit was added every member in that. And that HOA page added him on Facebook.So now we were going to be removed from that group. So we just captured as many friends as we could in that moment. Because now we can retarget them like we discussed earlier in the in this episode. But we did the event blew it out did some video content around it. And literally everybody came up to us and said, Are you guys the new?What is it? We were the only agents in thatexclusive? Yeah. Are you guys the exclusivereal estate because you had a taco truck? And you did a video?Yes. And if we would have done that, probably one or two. You know, another time after that, we would have definitely picked up moreluck, I will tell you the number one thing that I took from, you know, social media marketing, doing those video contents, people think you're a professional.So not only is the I was gonna, I was gonna ask that question. Not only is theappointment easier, you get the listing no matter what, if you fuck up, they're like, You can blame something. And they're like, No, I mean, Ryan, he, he would never like, I trust Ryan. I trust Ryan like, that's video and you know, that buyer wasn't pre qualified or whatever we put the offer in on the house. They're like, Oh, no, it's fine, man. And it's just because they they feel like you are the professional because of all the content that you've done. Yeah, can't go wrong.No, you're right. I was gonna say you could probably went into that neighborhood never sold a house in your life. And they were still thought you're the expert.Absolutely. That's the best $600 we ever spent. So does anyone.There's an idea I thought about doing that I want to do I just I think a great idea would be to have a junk hauling truck for a neighborhood. Oh, a junk party. I have so much junk that I want to throw out that I can throw on a regular trash and all my neighbors do too. But can you imagine having a just just renting the junk truck and having the neighbor's pitch and like the junk truck would probably cost you 2500 bucks. Right? Everybody in the neighborhood? Get rid of your junk? I think that would crush it.I think so too. That's yeah, that's actually a really good idea.Well, you guys test that. I'm just curious. And we'll do a follow up show on this. Yeah, we'll try. I'll get some of my agency. I don't know if they will. Because I only have three right now. But yeah, I think I think I think they'll crush it.I mean, you know, I think getting involved in the community is is is an easy play. It makes a bigger impact. And it shows that you actually care. As much as you're promoting your business while doing these activities. You're still doing some bit of good. Yes. Whenever me and Ryan first teamed up together. I said, Dude, we got to do an event and we got to have it not just about real estate. So we partnered up with city Union Mission, the largest nonprofit charity organization in Kansas. Yeah, love it. They gave us a bunch of barrels. We put them at our friends that own restaurants and bars. We didn't know them really. We just were friends on Facebook. We hit them up in their DMS they can we drop off a barrel. We wrap that barrel around with two logos, the the nonprofit and then our real estate company and we did a coat drive. And then we did a kickoff event for it invited everybody. Everybody in our database came out to it is are at one of the bars. Yeah, no other pub. It's Sporting Kansas City or football club. It's soccer here but well yeah, well FC Football Club. And so we came out there and it was a great event good turnout. And then we just kept that going that that. That was a sponsored ad for a year that marketing campaign lasted for six months. They're like,Wow, you guys are experts at branding and marketing and attention. And it's duplicatable. Right? Like as long as you have. I will say this the only time it doesn't work is when you're doing this in front of a bunch of people you've never met. Is that fair?Yeah, that's very fair. Because I tried this in Arizona and it kind of fell on deaf ears. Yeah, I didn't have a sphere of influence. I didn't have a database I was building that's myproblem here. I don't have the database I have to do lead gen here. But um, you know, my whole my whole business model is very similar you guys out here is that I just blow up brands and then do all the marketing for him. Same thing like you guys are teach given them a system that you have, and they're really, it. It's all the same thing. There's you guys there's so many ways to generate buzz around your brand. And that's the key is like you just got to be in front of people. And it's about reminding people what you do versus telling themexactly how people who stay consistent going fearless. We have agents that come in first 90 days are closing 10 Plus homes.What do you think so it'swhat the phone call for saleby owners to like you're just crushing like these prospecting type leads as well.That's great. All right, final question. Let's get this wrapped up. We went a little bit over but this is a really good conversation. He doesn't get a lot out of this. What do you prediction with the market? What would you be doing right now there's a shift obviously happening I my my opinion, I'd like to get what your guys's is, what is? What do you drop? What do you keep? What do you do?All that, dude, okay, this is my take on it. This has always been my take. I love it. If you if you are failing to step foot in this market and really take accountability of your daily actions and prospecting, you are probably living in your own internal recession, and you have been half past five to seven to 10 years, we've been in the greatest economic climate for real estate up to this point. And it's still good because low inventory prices are still rising, there's still opportunities out there. There's just buzz going around of other sectors getting demolished crypto, the stock markets, but agents have been in a recession their whole entire career if they haven't been taking action. That's why 87% fail. So I think that if you're putting in these steps that we've talked about in this podcast, if you're if you're actually implementing to the degree in which you know you should be, you're going to be just fine, the people who are willing to work, it's going to keep working, but to those that are just going to keep listening to the narrative of the market is going to crash, whether it crashes or it doesn't. It's still there's people that win in both both climates. So I think it's all dictated on on you. And what I told Ryan, once he had a slow November, I think I got off the phone with them, or we were on the phone calls. He was crying. He kind of he waslike, Dude, this market is going down my buyers and I don't have anything andthere's no subpoena Karen. Yeah, Iget off the phone with him. Well, I just call me back on an offer. And he did say he said, Ryan, the market is not slow, you're slow. And then the agent she calls and she says so sorry, I didn't get back with your offer. I had three listing appointments. I've got this buyer, I'm shopping. It's just been a hectic day, I called David back and I'm like, shit did You're right. I'm just not doing the necessary things to bring the business in.So that's my take on it. I mean, regardless, I'm pretty committed to this industry. Obviously, we run a brokerage, we got a bunch of agents, we've survived through COVID been in a great market. But at this at the end of the day, 87% fail in this business. And why is that? And it's not because of a recession. It's because their lack of effort, since he is huge. So that's my take on it. Now obviously, there's headlines going around, and it's going to be a little bit more difficult to sell homes. Whenever interest rates go up, things start to happen. And we'll find out what that's going to look like in a couple of months. Yougotta be a financial advisor at this point, because a lot of people have 100 $200,000 in equity in their current home. So I man, people don't have 20k that they're just flipping into another house. They've got some serious cash. Is it a good idea to buy at a way higher interest rate? Maybe, maybe not. Maybe the better idea is to take that HELOC out on your current home go buy some investment properties. I don't foresee the market taking a huge decline on prices. I just see the buyer market dwindling a little bit. People holding off stuff like that, but that's what I see. Yeah,you guys will be pretty safe in the Midwest case either. You guys gotta get good inbound. I'm estimating a 10 to 20% shift here in SoCal. And I needed it went up 40% Last year, like oh, you know, I mean, like, it's crazy. And that's I think you're sending but a lot of the inbound markets like to Texas, I think is going to be they'll see a little shift, but all that but the demand is still there, right? So a lot of is gonna be demand and folks just remember you have to correct before you crash. So we don't want who's saying there's going to be a crash. We'll know right now, but I can tell you once it starts correcting over 1015 20 years out there. We're crashing. So to be to be tuned, stay, stay tuned to be seen. Awesome show guys. Why don't you guys go ahead and tell everybody if you guys tell him about the event again, one more time in case you guys guys like what we talked about today coming to this event, this is what we're talking about the recession proof business model and whatnot. You guys could go out and tee it up, Tom, we're gonna get tickets.Yeah, we have an Eventbrite link out and a Facebook event page that's posted. So we'll share that with you guys. So you can promote that on this link. But it's going to be in Kansas City at the Stoney Creek hotel. It's right next to Bass Pro in independence.We got it. Yes, Bass Pro and the Kansas City areas get checked out. Yeah, sogonna be an awesome event. I think you guys are gonna take a lot from it. It's 10am to 4pm. So it's an all day, we got some special guests flying in, including Mike are going to be dropping some knowledge. I guarantee you're going to walk away with a few things you can implement immediately and grow your business.Oh, man, I appreciate you guys appreciate you for listening to another episode of The Marketing you'd podcast if you need any help. If you're looking to script edit, build your personal brand, do anything with video, whether it's coaching, consulting, or you need us to do all the work for you. You're not going to find a better or more comprehensive video marketing company. Because this is all I do. Dude, I did it for 20 years, so call us www dot real estate marketing.com Thank you for listening to show follow us on Facebook, YouTube, Instagram. And guess what I just shot my first 12 short videos, which means I'm gonna be on Tik Tok. And I'm gonna start blowing that up. I'm going all in on short form content right now. And you could follow me I only have like seven Tik Tok followers. So become the eighth, ninth and 10th right now. And you're gonna see me grow that page to a large audience is my goal in the next six months. So appreciate you guys listening and see you guys next week. Have a good day and don't chase shiny objects Chase relationships, so it's all about peace. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.Transcribed by https://otter.ai
In this episode, Bhavin interviews Brad Ascar, Principal Product Manager at Redis, focusing on all things containers and Kubernetes. The discussion dives into the higher-level architecture of Redis, how to deploy a Redis cluster on Kubernetes using the Redis Operator, and what are some of the benefits and challenges of running Redis on Kubernetes. We also talk about how you can upgrade, scale and manage your Redis clusters on Kubernetes, and how you can architect a Geo-distributed Active-Active Redis cluster for your applications! Show Notes: 1. Redis Operator 2. Redis Use Cases 3. Redis on Kubernetes News: 1. Mirantis integrates Lens IDE with Docker Desktop 2. Coinbase adopts Kubernetes 3. Dynamic Kubernetes cluster autoscaling at Airbnb
We waren aanwezig bij KubeCon + CloudNativeCon Europe in Valencia afgelopen week om meer te weten te komen over de laatste ontwikkelingen rondom Kubernetes, het bekendste project van de Cloud-Native Computing Foundation (CNCF). In deze podcast hoor je wat wij ervan opgestoken hebben.Als je het over het cloud-native ontwikkelen van applicaties hebt, kom je al heel snel uit op Kubernetes. Deze beheerlaag bovenop container-gebaseerde applicaties heeft sinds het ontstaan een jaar of acht geleden een grote vlucht genomen. Kubernetes in het algemeen en containers in het bijzonder blijven echter nog altijd behoorlijk complex. Daar is op zich niet zo heel veel mis mee, maar je moet wel weten hoe je ermee om moet gaan. Dat je er niet zonder voorkennis instapt en dus wel goed weet wat er bij komt kijken.Om wat meer inzicht te krijgen in de ontwikkelingen rondom Kubernetes, zijn we naar Valencia gereisd om tijdens KubeCon de nodige mensen te spreken. Niet alleen van de CNCF, maar vooral ook van de leveranciers in de markt die allerlei extra diensten aanbieden om Kubernetes goed in te richten.
As software development increasingly uses containerization, easy access to cryptography is critical for high assurance security.
In der finalen Episode unserer Podcast-Reihe zum Thema Kubernetes geht es diesmal ans Eingemachte: Wir tauchen noch tiefer in die Materie ein und werfen gemeinsam mit unserem Gast Julian Hennig, Cloud Solutions Architect bei Mirantis, einen Blick auf konkrete Einsatzszenarien von Kubernetes wie z.B. der DevOps Bereich. Er beschreibt uns außerdem, welche Herausfordeungen hierbei entstehen können und führt mögliche Lösungsansätze an. Bevor wir uns abschließend mit einem Ausblick auf die Zukunft verabschieben, diskutieren wir noch, wieso das "richtige Mindset" im DevOps-Bereich so wichtig ist.
In this episode I talk with Miska Kaipiainen, VP Engineering, Strategy & Open Source Software at Mirantis. Mirantis helps organizations ship code faster on public and private clouds. They provide a public cloud experience on any infrastructure from the data center to the edge. Miska focuses in on Lens which empowers a new breed of Kubernetes developers by removing infrastructure and operations complexity and providing one cohesive cloud experience for complete app and DevOps portability. We also cover the current state of Kubernetes adoption and how focusing on developers with Lens as a Kubernetes IDE has seen tremendous growth for the product, which is Open Source. Mirantis was founded in 1999 and is headquartered in Campbell, California. ☑️ Technology and Technology Partners Mentioned: Kubernetes, Mesosphere, Docker Enterprise, Docker Swarm, OpenStack, Open Source ☑️ Raw Talking Points: Container Orchestration Kontena days Origin of Lens Mirantis Len acquisition Strong community support Operations vs Development Why is a Kubernetes IDE important Where is Kubernetes uptake today Enterprise Adoption OpenSource - Organic growth Community stop marketing Service and Support K0s DevOps Care Team Spaces Managed Dev Cluster Multi-Cluster manangement Multi-platform ☑️ Web: https://www.mirantis.com/ https://k8slens.dev/ ☑️ Interested in being on #GTwGT? Contact via Twitter @GTwGTPodcast or go to https://www.gtwgt.com☑️ Music: https://www.bensound.com
Unsere heutige Podcast-Episode dreht sich wieder um das Thema Kubernetes, allerdings mit einem neuen Gast: Joseph Richardson, Pre-Sales Senior Director of Solution Architecture bei Mirantis. Joseph erklärt uns zunächst die drei Schwerpunkte einer digitalen Transformation und erläutert, wieso Legosteine hierfür ein fabelhaftes Beispiel ist. Außerdem diskutieren wir, welche konkreten Aufgaben Kubernetes als „virtuelles Logistikunternehmen“ übernimmt und erfahren, für welche Unternehmen das Ganze interessant ist.
Was genau ist Kubernetes und Containering – und wie kann die Softwareentwicklung davon profitieren? Das erklärt uns heute unser Gast Adrian Ionel, Chairman und CEO von Mirantis. Wir erfahren außerdem, wieso ein Vergleich zu physikalischen Containern gar nicht so verkehrt ist, wo die Technologie bereits heute zum Einsatz kommt und wieso das Thema auch in Zukunft nicht mehr wegzudenken ist. Des weiteren gibt uns Adrian noch eine persönliche Einschätzung, welche aktuellen IT-Trends die Welt nachhaltig verändern werden.
The week we review Kubernetes: The Documentary (https://www.youtube.com/watch?v=BE77h7dmoQU) and Matt explains why there is no Diet Coke in Australia. Register here to be invited to future Software Defined Meetups (https://docs.google.com/forms/d/1HabWg2nxKf2-qAavMSihlHbACjpr-qVDJFeBTKAJZJQ/edit) Rundown Movie Review: Kubernetes: The Documentary (https://www.youtube.com/watch?v=BE77h7dmoQU) The improbable rise of Kubernetes to become the operating system of the cloud (https://siliconangle.com/2022/02/12/improbable-rise-kubernetes-become-operating-system-cloud/) CNCF Sees Record Kubernetes and Container Adoption in 2021 Cloud Native Survey (https://www.cncf.io/announcements/2022/02/10/cncf-sees-record-kubernetes-and-container-adoption-in-2021-cloud-native-survey/) Mirantis on run rate over $100M two years after buying Docker Enterprise assets (https://techcrunch.com/2022/02/09/mirantis-on-run-rate-over-100m-two-years-after-buying-docker-enterprise-assets) Relevant to your Interests Peloton CEO Barry McCarthy's first all-hands meeting ends early as laid-off employees crash it (https://www.cnbc.com/2022/02/09/peloton-ceos-first-all-hands-meeting-cut-short-as-ex-staff-crash-it.html) There Are Now 1,000 Unicorn Startups Worth $1 Billion or More (https://www.bloomberg.com/news/features/2022-02-09/there-are-now-1-000-unicorn-private-company-startups-worth-1-billion-or-more) Zendesk Fields Takeover Offer From Private Equity Group (https://www.bloomberg.com/news/articles/2022-02-11/zendesk-fields-takeover-offer-from-private-equity-group) ISS, Glass Lewis urge Zendesk investors vote against Momentive deal (https://www.reuters.com/business/glass-lewis-recommends-zendesk-investors-vote-against-momentive-deal-2022-02-11/) Republic's metaverse real estate arm spins off, rebrands as Everyrealm – TechCrunch (https://techcrunch.com/2022/02/10/republics-metaverse-real-estate-arm-spins-off-rebrands-as-everyrealm/) Apple Announces AirTag Updates to Address Unwanted Tracking (https://www.macrumors.com/2022/02/10/airtag-updates-unwanted-tracking/) Amazon and Spotify mull bids for London-listed podcaster Audioboom (https://news.sky.com/story/amazon-and-spotify-mull-bids-for-london-listed-podcaster-audioboom-12541467?dcmp=snt-sf-twitter) Microsoft is reopening its Washington and Bay Area offices this month (https://www.cnbc.com/2022/02/14/microsoft-is-reopening-its-washington-and-bay-area-offices-this-month.html) Why Startup Founders Should Check In With Their Investors About Compliance (https://thedefiant.io/vc-startups-compliance/) Cyber security company Securonix raises $1 billion in Vista-led round (https://wtvbam.com/2022/02/14/cyber-security-company-securonix-raises-1-billion-in-vista-led-round/) IBM wanted to correct 'seniority mix' by firing older staff (https://www.theregister.com/2022/02/14/ibm_age_discrimination_court_documents/) JPMorgan Is the First Bank Into the Metaverse, Looks at Business Opportunities (https://www.coindesk.com/business/2022/02/15/jpmorgan-is-the-first-bank-into-the-metaverse-looks-at-business-opportunities/) Coinbase's bouncing QR code Super Bowl ad was so popular it crashed the app (https://www.theverge.com/2022/2/13/22932397/coinbases-qr-code-super-bowl-ad-app-crash) VMware, Nvidia team up on AI-powered hybrid cloud platform (https://venturebeat.com/2022/02/14/vmware-nvidia-team-up-on-ai-powered-hybrid-cloud-platform/) Google Search Is Dying | DKB (https://dkb.io/post/google-search-is-dying) Fantastical update adds cloud-based scheduling features (https://sixcolors.com/post/2022/02/fantastical-update-adds-cloud-based-scheduling-features/) 20 years of .NET: Microsoft's Scott Hunter on the developer platform's "amazing journey" (https://www.techrepublic.com/article/20-years-of-net-microsofts-scott-hunter/) ****- 'Where is my office anyway?' As COVID recedes, remote workers prepare to head back (https://www.npr.org/2022/02/17/1080881870/return-to-the-office-remote-work-hybrid-schedule-worker-productivity) AWS brings its Local Zones mini data centers to 32 new cities (https://techcrunch.com/2022/02/16/aws-brings-its-local-zone-mini-data-centers-to-32-new-cities/) Launching and Scaling Data Science Teams: Three Years Later (https://ian-macomber.medium.com/launching-and-scaling-data-science-teams-three-years-later-f1fa6f25b4ae) Shades of DevOps - Related Job titles (https://www.jedi.be/blog/2022/02/11/shades-of-devops-roles/) Snyk Acquires Fugue, Enters Cloud Security Market (https://snyk.io/news/snyk-acquires-fugue-enters-cloud-security-market/) 1Password for SSH & Git (Beta) | 1Password Developer Documentation (https://developer.1password.com/docs/ssh/) Nvidia writes off $1.4bn in aftermath of failed Arm merger (https://www.theregister.com/2022/02/17/nvidia_arm_results/) Intel to acquire contract chipmaker Tower Semiconductor for $5.4B (https://venturebeat.com/2022/02/15/intel-to-acquire-contract-chipmaker-tower-semiconductor-for-5-4b/) Meta closes Kustomer deal after regulatory approval (https://www.reuters.com/technology/meta-closes-kustomer-deal-after-regulatory-approval-2022-02-15/) Introducing Gitpod for Open Source (https://www.gitpod.io/blog/gitpod-for-opensource) Spotify acquires Podsights and Chartable to advance its podcasting business (https://www.reuters.com/business/spotify-acquires-podsights-chartable-advance-its-podcasting-business-2022-02-16/) Nonsense Buc-ee's plans first store outside of the South (https://www.bizjournals.com/austin/news/2022/02/11/buc-ees-expansion-colorado.html?ana=TRUEANTHEMFB_AU&csrc=6398&utm_campaign=trueAnthem%3A+Trending+Content&utm_medium=trueAnthem&utm_source=facebook&fbclid=IwAR2g1jbZKpebJ2D5BSLlURVrZzEZTDPxPy6rXi1EGmpkgSRgN0b78gprzI0) Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige & Kendrick Lamar FULL Pepsi Super Bowl LVI Halftime Show (https://youtu.be/gdsUKphmB3Y) Recycled bulletproof vests may boost the range of electric cars 5-fold, and extend battery life to 10 years (https://www.businessinsider.com/recycled-bulletproof-vests-may-increase-electric-car-range-5-fold-2022-2) All Blacks sale gets green light after players agree to private equity deal (https://www.theguardian.com/sport/2022/feb/17/all-blacks-sale-gets-green-light-after-players-agree-to-private-equity-deal) Learning Things From Internet Videos — Postlight — Digital Strategy, Design and Engineering (https://postlight.com/insights/learning-things-from-internet-videos) Sponsors strongDM — Manage and audit remote access to infrastructure. Start your free 14-day trial today at strongdm.com/SDT (http://strongdm.com/SDT) Postlight — Postlight co-founders Paul Ford and Rich Ziade talk tech, business, ethics, and culture. Subscribe to the Postlight Podcast: https://postlight.com/podcast Listener Feedback Ryan recommends Invasion on Apple TV+ (https://tv.apple.com/us/show/invasion/umc.cmc.70b7z97fv7azfzn5baqnj88p6) Conferences .Net Beyond conference (https://tanzu.vmware.com/developer/tv/dotnet-beyond?utm_source=cote&utm_medium=podcast&utm_content=sdt), March 30–31, 2022, online. THAT Conference comes to Texas (https://that.us/events/tx/2022/), May 23-26, 2022 Discount Codes: Everything Ticket ($75 off): SDTFriends75 3 Day Camper Ticket ($50 off): SDTFriends50 Virtual Ticket ($75 off): SDTFriendsON75 THAT Conference Wisconsin Call for Speakers is open (https://that.us/call-for-counselors/wi/2022/), July 25, 2022 DevOps Days Birmingham AL, 2022 Call for Speakers (https://www.papercall.io/devopsdays-2022-birmingham-al), April 18 & 19th, 2022 DevOpsDays Austin 2022 (https://devopsdays.org/events/2022-austin/welcome/), May 4 - 5, 2022 DevOpsDays Chicago 2022: Call for Speakers/Papers (https://sessionize.com/devopsdays-chicago-2022/), May 10 & 11th, 2022 Splunk's ,conf (http://Splunk's> ,conf June 13-16, 2022), June 13-16, 2022 SpringOne Platform (https://springone.io/?utm_source=cote&utm_medium=podcast&utm_content=sdt), SF, December 6–8, 2022. SDT news & hype Join us in Slack (http://www.softwaredefinedtalk.com/slack). Get a SDT Sticker! Send your postal address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) and we will send you free laptop stickers! Follow us on Twitch (https://www.twitch.tv/sdtpodcast), Twitter (https://twitter.com/softwaredeftalk), Instagram (https://www.instagram.com/softwaredefinedtalk/), LinkedIn (https://www.linkedin.com/company/software-defined-talk/) and YouTube (https://www.youtube.com/channel/UCi3OJPV6h9tp-hbsGBLGsDQ/featured). Use the code SDT to get $20 off Coté's book, (https://leanpub.com/digitalwtf/c/sdt) Digital WTF (https://leanpub.com/digitalwtf/c/sdt), so $5 total. Become a sponsor of Software Defined Talk (https://www.softwaredefinedtalk.com/ads)! Recommendations Brandon: PasteBot (https://tapbots.com/pastebot/) and speeding up your mouse tracking on macOS (https://paulminors.com/blog/how-to-speed-up-mouse-tracking-on-mac/) Coté: Max Headroom TV show - search Daily Motion (https://www.dailymotion.com/video/x7zvy3a). Pastie app. B2B TikTok (https://www.tiktok.com/@firmlearning/video/7050578875159547141?is_copy_url=1&is_from_webapp=v1). And, Streaming Coté (https://www.youtube.com/channel/UC8cRg_d0Qzq_1b6KUS3yI5w). Matt: Hands on a Hardbody (https://mailchimp.com/presents/film/hands-on-a-hardbody/) - On MailChimp? Photo Credits Header Image (https://unsplash.com/photos/TFRezw7pQwI) CoverArt (https://unsplash.com/photos/wSkfttEaBw8)
The number of open source components inside services and applications continues to increase exponentially, and this adoption is creating a lot of change in how software is created, deployed and managed. in 2016, applications on average had 86 open source software components. Today, the average number of components is 528, according to “The 2021 Open Source Security and Risk Analysis (OSSRA) report.” In this latest edition of The New Stack Makers podcast, we discuss the implications of the explosion of open source's adoption and its effect on data center operations. The guests were Mark Hinkle, co-founder and CEO, TriggerMesh, Shaun O'Meara, field CTO, Mirantis; Jeremy Tanner, developer relations, Equinix and Sophia Vargas, research analyst, open source programs office, Google. TNS' Founder and Publisher Alex Williams and TNS Editor Joab Jackson hosted this podcast.
About Betty Betty Junod is the Senior Director of Multi-Cloud Solutions at VMware helping organizations along their journey to cloud. This is her second time at VMware, having previously led product marketing for end user computing products. Prior to VMware she held marketing leadership roles at Docker and solo.io in following the evolution of technology abstractions from virtualization, containers, to service mesh. She likes to hang out at the intersection of open source, distributed systems, and enterprise infrastructure software. @bettyjunod Links: Twitter: https://twitter.com/BettyJunod Vmware.com/cloud: https://vmware.com/cloud TranscriptAnnouncer: Hello, and welcome to Screaming in the Cloud with your host, Chief Cloud Economist at The Duckbill Group, Corey Quinn. This weekly show features conversations with people doing interesting work in the world of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles for which Corey refuses to apologize. This is Screaming in the Cloud.Corey: You know how git works right?Announcer: Sorta, kinda, not really Please ask someone else!Corey: Thats all of us. Git is how we build things, and Netlify is one of the best way I've found to build those things quickly for the web. Netlify's git based workflows mean you don't have to play slap and tickle with integrating arcane non-sense and web hooks, which are themselves about as well understood as git. Give them a try and see what folks ranging from my fake Twitter for pets startup, to global fortune 2000 companies are raving about. If you end up talking to them, because you don't have to, they get why self service is important—but if you do, be sure to tell them that I sent you and watch all of the blood drain from their faces instantly. You can find them in the AWS marketplace or at www.netlify.com. N-E-T-L-I-F-Y.comCorey: This episode is sponsored in part by our friends at Vultr. Spelled V-U-L-T-R because they're all about helping save money, including on things like, you know, vowels. So, what they do is they are a cloud provider that provides surprisingly high performance cloud compute at a price that—while sure they claim its better than AWS pricing—and when they say that they mean it is less money. Sure, I don't dispute that but what I find interesting is that it's predictable. They tell you in advance on a monthly basis what it's going to going to cost. They have a bunch of advanced networking features. They have nineteen global locations and scale things elastically. Not to be confused with openly, because apparently elastic and open can mean the same thing sometimes. They have had over a million users. Deployments take less that sixty seconds across twelve pre-selected operating systems. Or, if you're one of those nutters like me, you can bring your own ISO and install basically any operating system you want. Starting with pricing as low as $2.50 a month for Vultr cloud compute they have plans for developers and businesses of all sizes, except maybe Amazon, who stubbornly insists on having something to scale all on their own. Try Vultr today for free by visiting: vultr.com/screaming, and you'll receive a $100 in credit. Thats v-u-l-t-r.com slash screaming.Corey: Welcome to Screaming in the Cloud. I'm Corey Quinn. Periodically, I like to poke fun at a variety of different things, and that can range from technologies or approaches like multi-cloud, and that includes business functions like marketing, and sometimes it extends even to companies like VMware. My guest today is the Senior Director of Multi-Cloud Solutions at VMware, so I'm basically spoilt for choice. Betty Junod, thank you so much for taking the time to speak with me today and tolerate what is no doubt going to be an interesting episode, one way or the other.Betty: Hey, Corey, thanks for having me. I've been a longtime follower, and I'm so happy to be here. And good to know that I'm kind of like the ultimate cross-section of all the things [laugh] that you can get snarky about.Corey: The only thing that's going to make that even better is if you tell me, “Oh, yeah, and I moonlight on a contract gig by naming AWS services.” And then I just won't even know where to go. But I'll assume they have to generate those custom names in-house.Betty: Yes. Yes, I think they do those there. I may comment on it after the fact.Corey: So, periodically I am, let's call it miscategorized, in my position on multi-cloud, which is that it's a worst practice that when you're designing something from scratch, you should almost certainly not be embracing unless you're targeting a very specific corner case. And I stand by that, but what that has been interpreted as by the industry, in many cases because people lack nuance when you express your opinions in tweet-sized format—who knew—as me saying, “Multi-cloud bad.” Maybe, maybe not. I'm not interested in assigning value judgment to it, but the reality is that there are an awful lot of multi-cloud deployments out there. And yes, some of them started off as, “We're going to migrate from one to the other,” and then people gave up and called it multi-cloud, but it is nuanced. VMware is a company that's been around for a long time. It has reinvented itself in a few different ways at different periods of its evolution, and it's still highly relevant. What is the Multi-Cloud Solutions group over at VMware? What do you folks do exactly?Betty: Yeah. And so I will start by multi-cloud; we're really taking it from a position of meeting the customer where they are. So, we know that if anything, the only thing that's a given in our industry is that there will be something new in the next six months, next year, and the whole idea of multi-cloud, from our perspective, is giving customers the optionality, so don't make it so that it's a closed thing for them. But if they decide—it's not that they're going to start, “Hey, I'm going to go to cloud, so day one, I'm going to go all-in on every cloud out there.” That doesn't make sense, right, as—Corey: But they all gave me such generous free credit offers when I founded my startup; I feel obligated to at this point.Betty: I mean, you can definitely create your account, log in, play around, get familiar with the console, but going from zero to being fully operationalized team to run production workloads with the same kind of SLAs you had before, across all three clouds—what—within a week is not feasible for people getting trained up and actually doing that. Our position is that meeting customers where they are and knowing that they may change their mind, or something new will come up—a new service—and they really want to use a new service from let's say GCP or AWS, they want to bring that with an application they already have or build a new app somewhere, we want to help enable that choice. And whether that choice applies to taking an existing app that's been running in their data center—probably on vSphere—to a new place, or building new stuff with containers, Kubernetes, serverless, whatever. So, it's all just about helping them actually take advantage of those technologies.Corey: So, it's interesting to me about your multi-cloud group, for lack of a better term, is there a bunch of things fall under its umbrella? I believe Bitnami does—or as I insist on calling it, ‘bitten-A-M-I'—I believe that SaltStack—which I wrote a little bit of once upon a time, which tells me you folks did no due diligence whatsoever because everything I've ever written is molten garbage—Betty: Not [unintelligible 00:04:33].Corey: And—so to be clear, SaltStack is good; just the parts that I wrote are almost certainly terrible because have you met me?Betty: I'll make a note. [laugh].Corey: You have Wavefront, you have CloudHealth, you have a bunch of other things in the portfolio, and yeah, all those things do work across multiple clouds, but there's nothing that makes using any of those things a particularly bad idea even if you're all-in on one cloud provider, too. So, it's a portfolio that applies to a whole bunch have different places from your perspective, but it can be used regardless of where folks stand ideologically.Betty: Yes. So, this goes back to the whole idea that we meet the customers where they are and help them do what they want to do. So, with that, making sure these technologies that we have work on all the clouds, whether that be in the data center or the different vendors, so that if a customer wants to just use one, or two, or three, it's fine. That part's up to them.Corey: The challenge I've run into is that—and maybe this is a ‘Twitter Bubble' problem, but unfortunately, having talked to a whole bunch of folks in different contexts, I know it isn't—there's almost this idea that you have to be incredibly dogmatic about a particular technology that you're into. I joke periodically about the Rust Evangelism Strikeforce where their entire job is talking about using Rust; their primary IDE is PowerPoint because they're giving talks all the time about it rather than writing code. And great, that's a bit of an exaggeration, but there are the idea of a technology purist who is taking, “Things must be this way,” well past a point of being reasonable, and disregarding the reality that, yeah, the world is messy in a way that architectural diagrams never are.Betty: Yeah. The architectural diagrams are always 2D, right? Back to that PowerPoint slide: how can I make pretty boxes? And then I just redraw a line because something new came out. But you and I have been in this industry for a long time, there's always something new.And I think that's where the dogmatism gets problematic because if you say we're only going to do containers this way—you know, I could see Swarm and Kubernetes, or all-in on AWS and we're going to use all the things from AWS and there's only this way. Things are generational and so the idea that you want to face the reality and say that there is a little bit of everything. And then it's kind of like, how do you help them with a part of that? As a vendor, it could be like, “I'm going to help us with a part of it, or I'm going to help address certain eras of it.” That's where I think it gets really bad to be super dogmatic because it closes you off to possibly something new and amazing, new thinking, different ways to solve the same problem.Corey: That's the problem is left to our own devices, most of us who are building things, especially for random ideas, yeah, there's a whole modern paradigm of how I can build these things, but I'm going to shortcut to the thing I know best, which may very well the architectures that I was using 15 years ago, maybe tools that I was using 15 years ago. There's a reason that Vim is still as popular as it is. Would I recommend it to someone who's a new user? Absolutely not; it's user-hostile, but back in my days of being a grumpy sysadmin, you learned vi because it was on everything you could get into, and you never knew in what environment you were going to be encountering stuff. These days, you aren't logging in to remote systems to manage them, in most cases, and when it happens, it's a rarity and a bug.The world changes; different approaches change, but you have to almost reinvent your entire philosophy on how things work and what your career trajectory looks like. And you have to give up aspects of what you've considered to be part of your identity and embrace something new. It was hard for me to accept that, for example, Docker and the wave of containerization that was rolling out was effectively displacing the world that I was deep in of configuration management with Puppet and with Salt. And the world changes; I said, “Okay, now I'll work on cloud.” And if something else happens, and mainframes are coming back again, instead, well, I'm probably not going to sit here railing against the tide. It would be ridiculous to do that from my perspective. But I definitely understand the temptation to fight against it.Betty: Mm-hm. You know, we spend so much time learning parts of our craft, so it's hard to say, “I'm now not going to be an expert in my thing,” and I have to admit that something else might be better and I have to be a newbie again. That can be scary for someone who's spent a lot of time to be really well-versed in a specific technology. It's funny that you bring up the whole Docker and Puppet config management; I just had a healthy discussion over Slack with some friends. Some people that we know and comment about some of the newer areas of config management, and the whole idea is like, is it a new category or an evolution of? And I went back to the point that I made earlier is like, it's generations. We continually find new ways to solve a problem, and one thing now is it [sigh] it just all goes so much faster, now. There's a new thing every week. [laugh] it seems sometimes.Corey: It is, and this is the joy of having been in this industry for a while—toxic and broken in many ways though it is—is that you go through enough cycles of seeing today's shiny, new, amazing thing become tomorrow's legacy garbage that we're stuck supporting, which means that—at least from my perspective—I tend to be fairly conservative with adopting new technologies with respect to things that matter. That means that I'm unlikely to wind up looking at the front page of Hacker News to pick a framework to build a banking system in, and I'm unlikely to be the first kid on my block to update to a new file system or database, just because, yeah, if I break a web server, we all laugh, we make fun of the fact that it throws an error for ten minutes, and then things are back up and running. If I break the database, there's a terrific chance that we don't have a company anymore. So, it's the ‘mistakes will show' area and understanding when to be aggressive and when to hold back as far as jumping into new technologies is always a nuanced decision. And let's be clear as well, an awful lot of VMware's customers are large companies that were founded, somehow—this is possible—before 2010. Imagine that. Did people—Betty: [laugh]. I know, right?Corey: —even have businesses or lives back then? I thought we all used horse-driven carriages and whatnot. And they did not build on cloud—not because of any perception of distrust; because it functionally did not exist at the time that they were building these things. And, “Oh, come out into the cloud. It's fine now.” It… yeah, that application is generating hundreds of millions in revenue every quarter. Maybe we treat that with a little bit of respect, rather than YOLO-ing it into some Lambda-driven monster that's constructed—Betty: One hundred—Corey: —out of popsicle sticks and glue.Betty: —percent. Yes. I think people forget that. And it's not that these companies don't want to go to cloud. It's like, “I can't break this thing. That could be, like, millions of dollars lost, a second.”Corey: I write my weekly newsletters in a custom monstrosity of a system that has something like 30-some-odd Lambda functions, a bunch of API gateways that are tied together with things, and periodically there are challenges with it that break as the system continues to evolve. And that's fine. And I'm okay with using something like that as a part of my workflow because absolute worst case, I can go back to the way that my newsletter was originally written: in Google Docs, and it doesn't look anywhere near the same way, and it goes back to just a text email that starts off with, “I have messed up.” And that would be a better story than most of the stuff I put out as a common basis. Similarly, yeah, durability is important.If this were a serious life-critical app, it would not just be hanging out in a single region of a single provider; it would probably be on one provider, as I've talked about, but going multi-region and having backups to a different cloud provider. But if AWS takes a significant enough outage to us-west-2 in Oregon, to the point where my ridiculous system cannot function to write the newsletter, that too, is a different handwritten email that goes out that week because there's no announcement they've made that anyone's going to give the slightest toss about, given the fact that it's basically Cloud Armageddon. So, we'll see. It's about understanding the blast radius and understanding your use case.Betty: Yep. A hundred percent.Corey: So, you've spent a fair bit of time doing interesting things in your career. This is your second outing at VMware, and in the interim, you were at solo.io for a bit, and before that you were in a marketing leadership role at Docker. Let's dive in, if you will. Given that you are no longer working at Docker, they recently made an announcement about a pricing model change, whereas it is free to use Docker Desktop for anyone's personal projects, and for small companies.But if you're a large company, which they define is ten million in revenue a year or 250 employees—those two things don't go alike, but okay—then you have to wind up having a paid plan. And I will say it's a novel approach, but I'm curious to hear what you have to say about it.Betty: Well, I'd say that I saw that there was a lot of flutter about that news, and it's kind of a, it doesn't matter where you draw the line in the sand for the tier, there's always going to be some pushback on it. So, you have to draw a line somewhere. I haven't kept up with the details around the pricing models that they've implemented since I left Docker a few years ago, but monetization is a really important part for a startup. You do have to make money because there are people that you have to pay, and eventually, you want to get off of raising money from VCs all the time. Docker Desktop has been something that has been a real gem from a local developer experience, right, giving the—so that has been well-received by the community.I think there was an enterprise application for it, but when I saw that, I was like, yeah, okay, cool. They need to do something with that. And then it's always hard to see the blowback. I think sometimes with the years that we've had with Docker, it's kind of like no matter what they do, the Twitterverse and Hacker News is going to just give them a hard time. I mean, that is my honest opinion on that. If they didn't do it, and then, say, they didn't make the kind of revenue they needed, people would—that would become another Twitter thread and Hacker News blow up, and if they do it, you'll still have that same reaction.Corey: This episode is sponsored by our friends at Oracle Cloud. Counting the pennies, but still dreaming of deploying apps instead of "Hello, World" demos? Allow me to introduce you to Oracle's Always Free tier. It provides over 20 free services and infrastructure, networking databases, observability, management, and security.And - let me be clear here - it's actually free. There's no surprise billing until you intentionally and proactively upgrade your account. This means you can provision a virtual machine instance or spin up an autonomous database that manages itself all while gaining the networking load, balancing and storage resources that somehow never quite make it into most free tiers needed to support the application that you want to build.With Always Free you can do things like run small scale applications, or do proof of concept testing without spending a dime. You know that I always like to put asterisks next to the word free. This is actually free. No asterisk. Start now. Visit https://snark.cloud/oci-free that's https://snark.cloud/oci-free.Corey: It seems to be that Docker has been trying to figure out how to monetize for a very long time because let's be clear here; I think it is difficult to overstate just how impactful and transformative Docker was to the industry. I gave a talk “Heresy in the Church of Docker” that listed a bunch of things that didn't get solved with Docker, and I expected to be torn to pieces for it, and instead I was invited to give it at ContainerCon one year. And in time, a lot of those things stopped being issues because the industry found answers to it. Now, unfortunately, some of those answers look like Kubernetes, but that's neither here nor there. But now it's, okay, so giving everything that you do that is core and central away for free is absolutely part of what drove the adoption that it saw, but goodwill from developers is not the sort of thing that generally tends to lead to interesting revenue streams.So, they had to do something. And they've tried a few different things that haven't seemed to really pan out. Then they spun off that pesky part of their business that made money selling support contracts, over to Mirantis, which was apparently looking for something now that OpenStack was no longer going to be a thing, and Kubernetes is okay, “Well, we'll take Docker enterprise stuff.” Great. What do they do, as far as turning this into a revenue model?There's a lot of the, I guess, noise that I tend to ignore when it comes to things like this because angry people on Twitter, or on Hacker News, or other terrible cesspools on the internet, are not where this is going to be decided. What I'm interested in is what the actual large companies are going to say about it. My problem with looking at it from the outside is that it feels as if there's significant ambiguity across the board. And if there's one thing that I know about large company procurement departments, it's that they do not like ambiguity. This change takes effect in three or four months, which is underwear-outside-the-pants-superhero-style speed for a lot of those companies, and suddenly, for a lot of developers, they're so far removed from the procurement side of the house that they are never going to have a hope of getting that approved on a career-wide timespan.And suddenly, for a lot of those companies, installing and running Docker Desktop just became a fireable offense because from the company's perspective, the sheer liability side of it, if they were getting subject to audit, is going to be a problem. I don't believe that Docker is going to start pulling Oracle-like audit tactics, but no procurement or risk management group in the world is going to take that on faith. So, the problem is not that it's expensive because that can be worked around; it's not that there's anything inherently wrong with their costing model. The problem is the ambiguity of people who just don't know, “Does this apply to me or doesn't this apply to me?” And that is the thing that is the difficult, painful part.And now, as a result, the [unintelligible 00:17:28] groups and their champions of Docker Desktop are having to spend a lot more time, energy, and thought on this than it would simply be for cutting a check because now it's a risk org-wide, and how do we audit to figure out who's installed this previously free open-source thing? Now what?Betty: Yeah, I'll agree with you on that because once you start making it into corporate-issued software that you have to install on the desktop, that gets a lot harder. And how do you know who's downloaded it? Like my own experience, right? I have a locked-down laptop; I can't just install whatever I want. We have a software portal, which lets me download the approved things.So, it's that same kind of model. I'd be curious because once you start looking at from a large enterprise perspective, your developers are working on IP, so you don't want that on something that they've downloaded using their personal account because now it sits—that code is sitting with their personal account that's using this tool that's super productive for them, and that transition to then go to an enterprise, large enterprise and going through a procurement cycle, getting a master services agreement, that's no small feat. That's a whole motion that is different than someone swiping a credit card or just downloading something and logging in. It's similar to what you see sometimes with the—how many people have signed up for and paid 99 bucks for Dropbox, and then now all of a sudden, it's like, “Wow, we have all of megacorp [laugh] signed up, and then now someone has to sell them a plan to actually manage it and make sure it's not just sitting on all these personal drives.”Corey: Well, that's what AWS's original sales motion looked a lot like they would come in and talk to the CTO or whatnot at giant companies. And the CTO would say, “Great, why should we pick AWS for our cloud needs?” And the answer is, “Oh, I'm sorry. You have 87 distinct accounts within your organization that we've [unintelligible 00:19:12] up for you. We're just trying to offer you some management answers and unify the billing and this, and probably give you a discount as well because there is price breaks available at certain sizing.” It was a different conversation. It's like, “I'm not here to sell you anything. We're already there. We're just trying to formalize the relationship.” And that is a challenge.Again, I'm not trying to cast aspersions on procurement groups. I mean, I do sell enterprise consulting here at The Duckbill Group; we deal with an awful lot of procurement groups who have processes and procedures that don't often align to the way that we do things as a ten-person, fully remote company. We do not have commercial vehicle insurance, for example, because we do not have a commercial vehicle and that is a prerequisite to getting the insurance, for one. We're unlikely to buy one to wind up satisfying some contractual requirements, so we have to go back and forth and get things like that removed. And that is the nature of the beast.And we can say yes, we can say no on a lot of those questionnaires, but, “It depends,” or, “I don't know,” is the sort of thing that's going to cause giant red flags and derail everything. But that is exactly what Docker is doing. Now, it's the well, we have a sort of sloppy, weird set of habits with some of our engineers around the bring your own device to work thing. So, that's the enterprise thing. Let me be very clear, here at The Duckbill Group, we have a policy of issuing people company machines, we manage them very lightly just to make sure the drives are encrypted, so they—and that the screensaver comes out with a password, so if someone loses a laptop, it's just, “Replace the hardware,” not, “We have a data breach.”Let's be clear here; we are responsible about these things. But beyond that, it's oh, you want to have some personal thing installed on your machine or do some work on that stuff? Fine. By all means. It's a situation of we have no policy against it; we understand this is how work happens, and we trust people to effectively be grownups.There are some things I would strongly suggest that any employee—ours or anyone else—not cross the streams on for obvious IP ownership rights and the rest, we have those conversations with our team for a reason. It's, understand the nuances of what you're doing, and we're always willing to throw hardware at people to solve these problems. Not every company is like that. And ten million in revenue is not necessarily a very large company. I was doing the math out for ten million in revenue or 250 employees; assuming that there's no outside investment—which with VC is always a weird thing—it's possible—barely—to have a $10 million in revenue company that has 250 employees, but if they're full time they are damn close to a $15 an hour minimum wage. So, who does it apply to? More people than you might believe.Betty: Yeah, I'm really curious to how they're going to like—like you say, if it takes place in three or four months, roll that out, and how would you actually track it and true that up for people? So.Corey: Yeah. And there are tools and processes to do this, but it's also not in anyone's roadmap because people are not sitting here on their annual planning periods—which is always aspirational—but no one's planning for, “Oh, yeah, Q3, one of our software suppliers is going to throw a real procurement wrench at us that we have to devote time, energy, resources, and budget to figure out.” And then you have a problem. And by resources, I do mean resources of basically assigning work and tooling and whatnot and energy, not people. People are humans, they are not resources; I will die on that hill.Betty: Well, you know, actually resource-wise, the thing that's interesting is when you say supplier, if it's something that people have been able to download for free so far, it's not considered a supplier. So, it's—now they're going to go from just a thing I can use and maybe you've let your developers use to now it has to be something that goes through the official internal vetting as being a supplier. So, that's just—it's a whole different ball game entirely.Corey: My last job before I started this place, was a highly regulated financial institution, and even grabbing things were available for free, “Well, hang on a minute because what license is it using and how is it going to potentially be incorporated?” And this stuff makes sense, and it's important. Now, admittedly, I have the advantage of a number of my engineering peers in that I've been married to a corporate attorney for 11 years and have insight into that side of the world, which to be clear, is all about risk mitigation which is helpful. It is a nuanced and difficult field to—as are most things once you get into them—and it's just the uncertainty that befuddles me a bit. I wish them well with it, truly I do. I think the world is better with an independent Docker in it, but I question whether this is going to find success. That said, it doesn't matter what I think; what matters is what customers say and do, and I'm really looking forward to seeing how it plays out.Betty: A hundred percent; same here. As someone who spent a good chunk of my life there, their mark on the industry is not to be ignored, like you said, with what happened with containers. But I do wish them well. There's lot of good people over there, it's some really cool tech, and I want to see a future for them.Corey: One last topic I want to get into before we wind up wrapping this episode is that you are someone who was nominated to come on the show by a couple of folks, which is always great. I'm always looking for recommendations on this. But what's odd is that you are—if we look at it and dig a little bit beneath the titles and whatnot, you even self-describe as your history is marketing leadership positions. It is uncommon for engineering-types to recommend that I talk to marketing folks.s personally I think that is a mistake; I consider myself more of a marketer than not in some respects, but it is uncommon, which means I have to ask you, what is your philosophy of marketing because it very clearly is differentiated in the public eye.Betty: I'm flattered. I will say that—and this goes to how I hire people and how I coach teams—it's you have to be super curious because there's a ton of bad marketing out there, where it's just kind of like, “Hey, we do these five things and we always do these five things: blah, blah, blah, blah, blah.” But I think it's really being curious about what is the thing that you're marketing? There are people who are just focused on the function of marketing and not the thing. Because you're doing your marketing job in the service of a thing, this new widget, this new whatever, and you got to be super curious about it.And I'll tell you that, for me, it's really hard for me to market something if I'm not excited about it. I have to personally be super excited about the tech or something happening in the industry, and it's, kind of like, an all-in thing for me. And so in that sense, I do spend a ton of time with engineers and end-users, and I really try to understand what's going on. I want to understand how the thing works, and I always ask them, “Well”—so I'll ask the engineers, like, “So… okay, this sounds really cool. You just described this new feature and you're super excited about it because you wrote it, but how is your end-user, the person you're building this for, how did they do this before? Help me understand. How did they do this before and why is this better?”Just really dig into it because for me, I want to understand it deeply before I talk about it. I think the thing is, it shows a tremendous amount of respect for the builder, and then to try to really be empathetic, to understand what they're doing and then partner with them—I mean, this sounds so business-y the way I'm talking about this—but really be a partner with them and just help them make their thing really successful. I'm like the other end; you're going to build this great thing and now I'm going to make it sound like it's the best thing that's ever happened. But to do that, I really need to deeply understand what it is, and I have to care about it, too. I have to care about it in the way that you care about it.Corey: I cannot effectively market or sell something that I don't believe in, personally. I also, to be clear because you are a marketing professional—or at least far more of one than I ever was—I do not view what I do is marketing; I view it as spectacle. And it's about telling stories to people, it's about learning what the market thinks about it, and that informs product design in many respects. It's about understanding the product itself. It's about being able to use the product.And if people are listening to this and think, “Wait a minute, that sounds more like DevRel.” I have news for you. DevRel is marketing, they're just scared to tell you that. And I know people are going to disagree with me on that. You're wrong. But that's okay; reasonable people can disagree.And that's how I see it is that, okay, I'll talk to people building the service, I'll talk to people using the service, but then I'm going to build something with the service myself because until then, it's all a game of who sounds the most convincing in the stories that they tell. But okay, you can tell an amazing story about something, but if it falls over when I tried to use it, well, I'm sorry, you're not being accurate in your descriptions of it.Betty: A hundred percent. I hate to say, like, you're storytellers, but that's a big part of it, but it's kind of like you want to tell the story, so you do something to that people believe a certain thing. But that's part of a curated experience because you want them to try this thing in a certain way. Because you've designed it for something. “I built a spoon. I want you to use that to eat your soup because you can't eat soup with a fork.”So, then you'll have this amazing soup-eating experience, but if I build you a spoon and then not give you any directions and you start throwing it at cars, you're going to be like, “This thing sucks.” So, I kind of think of it in that way. To your point of it has to actually work, it's like, but they also need to know, “What am I supposed to use it for?”Corey: The problem I've always had on some visceral level with formal marketing departments for companies is that they can say that a product that they sell is good, they can say that the product is great, or they can choose to say nothing at all about that product, but when there's a product in the market that is clearly a turd, a marketing department is never going to be able to say that, which I think erodes its authenticity in many respects. I understand the constraints behind, that truly I do, but it's the one superpower I think that I bring to the table where even when I do sponsorship stuff it's, you can buy my attention but not my opinion. Because the authenticity of me being trusted to call them like I see them, for lack of a better term, to my mind at least outweighs any short-term benefit from saying good things about a product that doesn't deserve them. Now, I've been wrong about things, sure. I have also been misinformed in both directions, thinking something is great when it's not, or terrible when it isn't or not understanding the use case, and I am thrilled to engage in those debates. “But this is really expensive when you run for this use case,” and the answer can be, “Well, it's not designed for that use case.” But the answer should not be, “No it's not.” I promise you, expensive is in the eye of the customer not the person building the thing.Betty: Yes. This goes back to I have to believe in the thing. And I do agree it's, like not [sigh]—it's not a panacea. You're not going to make Product A and it's going to solve everything. But being super clear and focused on what it is good for, and then please just try it in this way because that's what we built it for.Corey: I want to thank you for taking the time to have a what for some people is no doubt going to be perceived as a surprisingly civil conversation about things that I have loud, heated opinions about. If people want to learn more, where can they find you?Betty: Well, they can follow me on Twitter. But um, I'd say go to vmware.com/cloud for our work thing.Corey: Exactly. VM where? That's right. VM there. And we will, of course, put links to that in the [show notes 00:30:07].Betty: [laugh].Corey: Thank you so much for taking the time to speak with me. I appreciate it.Betty: Thanks, Corey.Corey: Betty Junod, Senior Director of Multi-Cloud Solutions at VMware. I'm Cloud Economist Corey Quinn, and this is Screaming in the Cloud. If you've enjoyed this podcast, please leave a five-star review on your podcast platform of choice, whereas if you've hated this podcast, please leave a five-star review on your podcast platform of choice along with a loud, ranting comment at the end. Then, if you work for a company that is larger than 250 people or $10 million in revenue, please also Venmo me $5.Corey: If your AWS bill keeps rising and your blood pressure is doing the same, then you need The Duckbill Group. We help companies fix their AWS bill by making it smaller and less horrifying. The Duckbill Group works for you, not AWS. We tailor recommendations to your business and we get to the point. Visit duckbillgroup.com to get started.Announcer: This has been a HumblePod production. Stay humble.
Mirantis launches Mirantis Flow to integrate numerous open-source technologies flexibly and package them as subscription services. It can also utilize existing computing hardware and includes Mirantis Container Cloud for providing deployment and lifecycle management of Kubernetes clusters across different infrastructure platforms.Ketch, a data control platform that manages compliance, raised an additional $20 million to its Series A funding round that closed in March this year, where it came out of stealth. This extension, AI funding, was led by Acrew Capital.Aircover, a sales tools and intelligence platform for in-person meetings, has raised $3M in a seed round to fund product development. Aircover's conversational AI platform integrates with Zoom and automates parts of the sales process, resulting in more successful conversations.
Mirantis has been around the block, starting way back as an OpenStack startup, but a few years ago the company began to embrace cloud-native development technologies like containers, microservices and Kubernetes. Today, it announced Mirantis Flow, a fully managed open source set of services designed to help companies manage a cloud-native data center environment, whether […]
About DonnieDonnie is VP of Products at Docker and leads product vision and strategy. He manages a holistic products team including product management, product design, documentation & analytics. Before joining Docker, Donnie was an executive in residence at Scale Venture Partners and VP of IT Service Delivery at CWT leading the DevOps transformation. Prior to those roles, he led a global team at 451 Research (acquired by S&P Global Market Intelligence), advised startups and Global 2000 enterprises at RedMonk and led more than 250 open-source contributors at Gentoo Linux. Donnie holds a Ph.D. in biochemistry and biophysics from Oregon State University, where he specialized in computational structural biology, and dual B.S. and B.A. degrees in biochemistry and chemistry from the University of Richmond.Links: Docker: https://www.docker.com/ Twitter: https://twitter.com/dberkholz TranscriptAnnouncer: Hello, and welcome to Screaming in the Cloud with your host, Chief Cloud Economist at The Duckbill Group, Corey Quinn. This weekly show features conversations with people doing interesting work in the world of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles for which Corey refuses to apologize. This is Screaming in the Cloud.Corey: This episode is sponsored in part by Thinkst. This is going to take a minute to explain, so bear with me. I linked against an early version of their tool, canarytokens.org in the very early days of my newsletter, and what it does is relatively simple and straightforward. It winds up embedding credentials, files, that sort of thing in various parts of your environment, wherever you want to; it gives you fake AWS API credentials, for example. And the only thing that these things do is alert you whenever someone attempts to use those things. It’s an awesome approach. I’ve used something similar for years. Check them out. But wait, there’s more. They also have an enterprise option that you should be very much aware of canary.tools. You can take a look at this, but what it does is it provides an enterprise approach to drive these things throughout your entire environment. You can get a physical device that hangs out on your network and impersonates whatever you want to. When it gets Nmap scanned, or someone attempts to log into it, or access files on it, you get instant alerts. It’s awesome. If you don’t do something like this, you’re likely to find out that you’ve gotten breached, the hard way. Take a look at this. It’s one of those few things that I look at and say, “Wow, that is an amazing idea. I love it.” That’s canarytokens.org and canary.tools. The first one is free. The second one is enterprise-y. Take a look. I’m a big fan of this. More from them in the coming weeks.Corey: This episode is sponsored in part by our friends at Lumigo. If you’ve built anything from serverless, you know that if there’s one thing that can be said universally about these applications, it’s that it turns every outage into a murder mystery. Lumigo helps make sense of all of the various functions that wind up tying together to build applications. It offers one-click distributed tracing so you can effortlessly find and fix issues in your serverless and microservices environment. You’ve created more problems for yourself; make one of them go away. To learn more, visit lumigo.io. Corey: Welcome to Screaming in the Cloud. I’m Corey Quinn. Today I’m joined by Donnie Berkholz, who’s here to talk about his role as the VP of Products at Docker, whether he knows it or not. Donnie, welcome to the show.Donnie: Thanks. I’m excited to be here.Corey: So, the burning question that I have that inspired me to reach out to you is fundamentally, and very bluntly and directly, Docker was a thing in, I want to say the 2015-ish era, where there was someone who gave a parody talk for five minutes where they got up and said nothing but the word Docker over and over again, in a bunch of different tones, and everyone laughed because it seemed like, for a while, that was what a lot of tech conference talks were about 50% of the way. It’s years later, now, and it’s 2021 as of the time of this recording. How is Docker relevant today?Donnie: Great question. And I think one that a lot of people are wondering about. The way that I think about it, and the reason that I joined Docker, about six months back now, was, I saw the same thing you did in the early 2010s, 2013 to 2016 or so. Docker was a brand new tool, beloved of developers and DevOps engineers everywhere. And they took that, gained the traction of millions of people, and tried to pivot really hard into taking that bottom-up open-source traction and turning it into a top-down, kind of, sell to the CIO and the VP operations, orchestration management, kind of classic big company approach. And that approach never really took off to the extent that would let Docker become an explosive success commercially in the same way that it did across the open-source community and building out the usability of containers as a concept.Now, new Docker, as of November 2019, divested all of the top-down operations production environment stuff to Mirantis and took a look at what else there was. And the executive staff at the time, the investors thought there might be something in there, it’s worth making a bet on the developer-facing parts of Docker to see if the things that built the developer love in the first place were commercially viable as well. And so looking through that we had things left like Docker Hub, Docker Engine, things like Notary, and Docker Desktop. So, a lot of the direct tools that developers use on a daily basis to get their jobs done when they’re working on modern applications, whether that’s twelve-factor, whether that’s something they’re trying to lift and shift into a container, whatever it might look like, it’s still used every day. And so the thought was, there might be something in here.Let’s invest some money, let’s invest some time and see what we can make of it because it feels promising. And fast-forward a couple of years—we’re in early 2021—we just announced our Series B investment because the past year has shown that there’s something real there. People are using Docker heavily; people are willing to pay for it, and where we’re going with it is much higher level than just containers or just a registry. I think there’s a lot more opportunity there. When I was watching the market as a whole drifting toward Kubernetes, what you can see is, to me, it’s a lot like a repeat of the old OpenStack days where you’ve got tons of vendors in the space, it’s extremely crowded, everybody’s trying to sell the same thing to the same small set of early adopters who are ready for it.Whereas if you look at the developer side of containers, it’s very sparsely populated. Nobody’s gone hard after developers in a bottom-up self-service kind of way and helped them adopt containers and helped them be more productive doing so. So, I saw that as a really compelling opportunity and one where I feel like we’ve got a lot of runway ahead of us.Corey: Back in the early days—this is a bit of a history lesson that I’m sure you’re aware of, but I want to make sure that my understanding winds up aligning with yours is, Docker was transformative when it was announced—I want to say 2012, in Santa Clara, but don’t quote me on that one—and, effectively, what it promised to solve was—I mean, containerization was not a new idea. We had that with LPARs on mainframes way before my time. And it’s sort of iterated forward ever since. What it fundamentally solved was the tooling around those things where suddenly it got rid of the problem of, “Well, it worked on my machine.” And the rejoinder from the grumpy ops person—which I very much was—was, “Great. Then backup your email because your laptop’s about to go into production.”By having containers, suddenly you have an environment or an application that was packaged inside of a mini-environment that was able to be run basically anywhere. And it was, write once, deploy basically as many times as you want. And over time, that became incredibly interesting, not just for developers, but also for folks who were trying to migrate applications. You can stuff basically anything into a container. Whether you should or not is a completely separate conversation that I am going to avoid by a wide margin. Am I right so far in everything that I have said there?Donnie: Yep. Absolutely.Corey: Awesome. So, then we have this container runtime that handles the packaging piece. And then people replaced Docker in that cherished position in their hearts—which is the thing that they talk about, even when you beg them to stop—with Kubernetes, which is effectively an orchestration system for containers, invariably Docker. And now people are talking about that constantly and consistently. If we go back to looking at similar things in the ecosystem, people used to care tremendously about what distribution of Linux they ran.And then—well, okay. If not the distro, definitely the OS wars of, is this Windows or is this a Linux workload? And as time has gone on, people care about that less and less where they just want the application to work; they don’t care what it’s running in under the hood. And it feels that the container runtime has gotten to that point as well. And soon, my belief is that we’re going to see the orchestrator slip below that surface level of awareness of things people have to care about, if for no other reason than if you look at Kubernetes today, it is fiendishly complicated, and that doesn’t usually last very long in this space before there’s an abstraction layer built that compresses all of that into something you don’t really have to think about, except for a small number of people at very specific companies. Does that in any way change, I guess, the relevance of Docker to developers today? Or am I thinking about this the wrong way with viewing Docker as a pure technology, instead of an ecosystem?Donnie: I think it changes the relevance of Docker much more to platform teams and DevOps teams—as much as I wish that wasn’t a word or a term—operations groups that are running the Kubernetes environments, or that are running applications at scale in production, where maybe in the early days, they would run Docker directly in prod, then they moved to running Docker as a container runtime within Kubernetes, and more recently, the core of Docker—which was containerd—as a replacement for that overall Docker, which used dockershim. So, I think the change here is really around, what does that production environment look like? And where we’re really focusing our effort is much more on the developer experience. I think that’s where Docker found its magic in the first place was in taking incredibly complicated technologies and making them really easy in a way that developers love to use. So, we continue to invest much more on the developer tools part of it, rather than what does the shape of the production environment look like?And how do we horizontally scale this to hundreds or thousands of containers? Not interesting problems for us right now. We’re much more looking at things like how do we keep it simple for developers so they can focus on a simple application. But it is an application and not just a container, so we’re still thinking of moving to things that developers care about. They don’t necessarily care about containers; they care about their app.So, what’s the shape of that app, and how does it fit into the structure of containers? In some cases, it’s a single container, in some cases, it’s multiple containers. And that’s where we’ve seen Docker Compose pick up as a hugely popular technology. When we look at our own surveys, when we look at external surveys, we see on the order of two-thirds of people who use Docker using Compose to do it, either for ease of automation and reproducibility or for ease of managing an application that spans across multiple containers as a logical service, rather than try and shove it all in one and hope it sticks.Corey: I used to be relatively, I guess, cynical about Docker. In fact, one of my first breakout talks started life as a lightning talk called “Heresy in the Church of Docker,” where I just came up with a list of a few things that were challenging and didn’t fully understand. It was mostly jokes, and the first half of it was set to the backstory of an embarrassing chocolate coffee explosion that a boss of mine once had. And that was great. Like, what’s the story here? What’s the relevance? Just a story of someone who didn’t understand their failure modes of containers in production. Cue laugh.And that was great. And someone came up to me and said, “Hey, can you give the full version of that talk at ContainerCon?” To which my response was, “There’s a full version?” Followed immediately by, “Absolutely.” And it sort of took life from there.Now, I want to say that talk hasn’t aged super well because everything that I highlighted in that talk has since been fixed. I was just early and being snarky, and I genuinely, when I gave that first version, didn’t understand the answers. And I was expecting to be corrected vociferously by an awful lot of folks. Instead, it was, “Yeah, these are challenges.” At which point I realized, “Holy crap, maybe everyone isn’t 80 years ahead of me in technical understanding.” And for better or worse, it’s set an interesting tone.Donnie: Absolutely. So, what do you think people really took out of that talk that surprised you?Corey: The first thing that I think, from my perspective, that caught me by surprise was that people are looking at me as some sort of thought leader—their term, not mine—and my response was, “Holy crap. I’m not a thought leader. I’m just a loud, white guy in tech.” And yep, those are pretty much the same thing in some circles, which is its own series of problems. But further, people were looking at this and taking it seriously, as in, “Well, we do need to have some plans to mitigate this.”And there are different discussions that went back and forth with folks coming up with various solutions to these things. And my first awareness, at least, that pointing out problems where you don’t know the answer is not always a terrible thing; it can be a useful thing as well. And it also—let me put a bit of a flag there as far as a point in time because looking back at that talk, it’s naive. I’ve done a bunch of things since then with Docker. I mean, today, I run Docker on my overpowered Mac to have a container that’s listening with our syslog.And I have a bunch of devices around the house that are spitting out their logs there, so when things explode I have a rough idea of what happened. It solves weird problems. I wind up doing a number of deployment processes here for serverless nonsense via Docker. It has become this pervasive technology that if I were to take an absolutist stance that, “Oh, Docker is terrible. I’m never going to use Docker.”It’s still here for me, and it’s still available and working. But I want to get back to something you said a minute ago because my use of Docker is very much the operations sysadmin-with-title-inflation whatever we’re calling them this week; that use case and that model. Who is Docker viewing as its customer today? Who as a company are you identifying as the people with the painful problem that you can solve?Donnie: For us, it’s really about the developer, rather than the ops team. And specifically it’s about the development team. And this to me is a really important distinction because developers don’t work in isolation; developers collaborate together on a daily basis, and a lot of that collaboration is very poorly solved. You jump very quickly from, “I’m doing remote pairing in my code editor,” to, “It’s pushed to GitHub, and it’s now instantly rolling into my CI pipeline on its way to production.” There’s not a lot of intermediate ground there.So, when we think about how developers are trying to build, share, and run modern applications, I think there’s a ton of whitespace in there. We’ve been sharing a bunch of experiments, for anybody who’s interested. We do community all-hands every couple of months where we share, here’s some of the things we’re working on. And importantly, to me, it’s focused on problems. Everything you were describing in that heresy talk was about problems that exist, and pointing out problems.And those problems, for us, when we talk to developers using Docker, those problems form the core of our roadmap. The problems we hear the most often as the most frustrating and the most painful, guess what? Those are the things we’re going to focus on as great opportunities for us. And so we hear people talking about things like they’re using Docker, or they’re using containers, but they have a really hard time finding the good ones. And they can’t create good ones, they are just looking for more guidance, more prescription, more curation, to be able to figure out where’s this good stuff amidst the millions of containers out there? How do I find the ones that are worth using, for me as an individual, for me as a team, and for me as a company. I mean, all of those have different levels of requirements and expectations associated with them.Corey: One of the perceptions I’ve had of the DevOps movement—as someone who started off as a grumpy Linux systems administrator—is the sense that they’re trying to converge application developers with infrastructure engineers at some point. And I started off taking a very, “Oh, I’m not a developer. I don’t write code.” And then it was, “Huh. You know, I am writing an awful lot of configuration, often in something like Ruby or Python.” And of course, now it seems like everyone has converged as developers with the lingua franca of all development everywhere, which is, of course, YAML. Do you think there’s a divide between the ops folks and the application developers in 2021?Donnie: You know, I think it’s a long journey. Back when I was at RedMonk, I wrote up a post talking about the way those roles were changing, the responsibilities were shifting over time. And you step back in time, and it was very much, you know, the developer owns the dev stack, the local stack, or if there’s a remote developer environment, they’re 100% responsible for it. And the ops team owned production, 100% responsible for everything in that stack. And over the past decade, that’s clearly been evolving.They could still own their code in production and get the value out of understanding how that was used, the value of fast iteration cycles, without having to own it all, everywhere, all of the time, and have to focus their time on things that they had really no time or interest to spend it on. So, those things have both been happening to me, not in parallel, quite; I think DevOps in terms of ops learning development skillsets and applying those has been faster than development teams who were taking ownership for that full lifecycle and that iteration all the way to production, and then back around. Part of that is cultural in terms of what developer teams have been willing to do. Part of it is cultural in terms of what the old operations teams—now becoming platform engineering teams—have been willing to give up, and their willingness to sacrifice control. There’s always good times like PCI compliance, and how do you fight those sorts of battles.And when I think about it, it’s been rotating. And first, we saw infrastructure teams, ops teams, take more ownership for being a platform, in a lot of cases, either guided by the emerging infrastructure automation config management tools like CFEngine back in the early 90s, which turned into Puppet and Chef, which turned into Ansible and Salt, which now continue to evolve beyond those. A lot of those enabled that rotation of responsibilities where infrastructure could be a platform rather than an ops team that had to take ownership of overall production. And that was really, to me, it was ops moving into a development mindset, and development capabilities, and development skillsets. Now, at the same time, development teams were starting to have the ability to take over ownership for their code running into production without having to take ownership over the full production stack and all the complexities involved in the hardware, and the data centers, and the colos, or the public cloud production environments, whatever they may be.So, there’s a lot of barriers in the way, but to me, those have been all happening alongside, time-shifted a little bit. And then really, the core of it was as those two groups become increasingly similar in how they think and how they work, breaking down more of the silos in terms of how they collaborate effectively, and how they can help solve each other’s problems, instead of really being separate worlds.Corey: This episode is sponsored by ExtraHop. ExtraHop provides threat detection and response for the Enterprise (not the starship). On-prem security doesn’t translate well to cloud or multi-cloud environments, and that’s not even counting IoT. ExtraHop automatically discovers everything inside the perimeter, including your cloud workloads and IoT devices, detects these threats up to 35 percent faster, and helps you act immediately. Ask for a free trial of detection and response for AWS today at extrahop.com/trial.Corey: Docker was always described as a DevOps tool. And well, “What is DevOps?” “Oh, it’s about breaking down the silos between developers and the operations folks.” Cool, great. Well, let’s try this. And I used to run DevOps teams. I know, I know, don’t email me. When you’re picking your battles, team naming is one of the last ones I try to get to.But then we would, okay, I’m going to get this application that is in a container from development. Cool. It’s—don’t look inside of it, it’s just going to make you sad, but take these containers and put them into production and you can manage them regardless of what that application is actually doing. It felt like it wasn’t so much breaking down a wall, as it was giving a mechanism to hurl things over that wall. Is that just because I worked in terrible places with bad culture? If so, I don’t know that I’m very alone in that, but that’s what it felt like.Donnie: It’s a good question. And I think there’s multiple pieces to that. It is important. I just was rereading the Team Topologies book the other day, which talks about the idea of a team API, and how do you interface with other teams as people as well as the products or platforms they’re supporting? And I think there’s a lot of value in having the ability to throw things over a wall—or down a pipeline; however you think about it—in a very automated way, rather than going off and filing a ticket with your friendly ITSM instance, and waiting for somebody else to take action based on that.So, there’s a ton of value there. The other side of it, I think, is more of the consultative role, rather than the take work from another team and then go do another thing with it, and then pass it to the next team down and then so on, unto eternity. Which is really, how do you take the expertise across all those teams and bring it together to solve the problems when they affect a broader radius of groups. And so, that might be when you’re thinking about designing the next iteration of your application, you might want to have somebody with more infrastructure expertise in the room, depending on the problems you’re solving. You might want to have somebody who has a really deep understanding of your security requirements or compliance requirements if you’re redesigning an application that’s dealing with credit card data.But all those are problems that you can’t solve in isolation; you have to solve them by breaking down the barriers. Because the alternative is you build it, and then you try and release it, and then you have a gatekeeper that holds up a big red flag, delays your release by six months so you can go back and fix all the crap you forgot to do in the first place.Corey: While on the topic of being able to, I guess, use containers as sort of as these agnostic components, I suppose, and the effects that that has, I’d love to get your take on this idea that I see that’s relatively pervasive, which is, “I can build an application inside of containers”—and that is, let’s be clear, that is the way an awful lot of containers are being built today. If people are telling you otherwise, they’re wrong—“And then just run it in any environment. You’ve built an application that is completely cloud agnostic.” And what cloud you’re going to run it in today—or even your own data center—is purely a question of either, “What’s the cheapest one I can use today?” Or, “What is my mood this morning?” And you press a button and the application lives in that environment flawlessly, regardless of what that provider is. Where do you stand on that, I guess, utopian vision?Donnie: Yeah, I think it’s almost a dystopian vision, the way I think about it—which is the least common denominator approach to portability—limits your ability to focus on innovation rather than focusing on managing that portability layer. There are cases where it’s worth doing because you’re at significant risk, for some reason, of focusing on a specific portability platform versus another one, but the bulk of the time, to me, it’s about how do you focus your time and effort where you can create value for your company? Your company doesn’t care about containers; your company doesn’t care about Kubernetes; your company cares about getting value to their customers more quickly. So, whatever it takes to do that, that’s where you should be focusing as much time and energy as possible. So, the container interface is one API of an application, one thing that enables you to take it to different places, but there’s lots of other ones as well.I mean, no container runs in isolation. I think there’s some quote, I forget the author, but, “No human is an island” at this point. No container runs in isolation by itself. No group of containers do, either. They have dependencies, they have interactions, there’s always going to be a lot more to it, of how do you interact with other services?How do you do so in a way that lets you get the most bang for your buck and focus on differentiation? And none of that is going to be from only using the barest possible infrastructure components and limiting yourself to something that feels like shared functionality across multiple cloud providers or multiple other platforms.Corey: This gets into the sort of the battle of multi-cloud. My position has been that, first, there are a lot of vendors that try and push back against the idea of going all-in on one provider for a variety of reasons that aren’t necessarily ideal. But the transparent thing that I tend to see—or at least I believe that I see—is that well, if fundamentally, you wind up going all-in on a provider, an awful lot of third-party vendors will have nothing left to sell you. Whereas as long as you’re trying to split the difference and ride multiple horses at once, well, there’s a whole lot of painful problems in there that you can sell solutions to. That might be overly cynical, but it’s hard to see some stories like that.Now, that’s often been misinterpreted as that I believe that you should always have every workload on a single provider of choice and that’s it. I don’t think that makes sense, either. I mean, I have my email system run in GSuite, which is part of Google Cloud, for whatever reason, and I don’t use Amazon’s offering for the same because I’m not nuts. Whereas my infrastructure does indeed live in AWS, but I also pay for GitHub as an example—which is also in the Azure business unit because of course it is—and different workloads live in different places. That’s a naive oversimplification, but in large companies, different workloads do live in different places.Then you get into stories such as acquisitions of different divisions that are running in completely different providers. I don’t see any real reason to migrate those things, but I also don’t see a reason why you have to have single points of control that reach into all of those different application workloads at the same time. Maybe I’m oversimplifying, and I’m not seeing a whole subset of the world. Curious to hear where you stand on that one?Donnie: Yeah, it’s an interesting one. I definitely see a lot of the same things that you do, which is lots of different applications, each running in their own place. A former colleague of mine used to call it ‘best execution venue’ over at 451. And what I don’t see, or almost never see, is that unicorn of the single application that seamlessly migrates across multiple different cloud providers, or does the whole cloud-bursting thing where you’ve got your on-prem or colo workload, and it seamlessly pops over into AWS, or Azure, or GCP, or wherever else, during peak capacity season, like tax season if you’re at a tax company, or something along those lines. You almost never see anything that realistically does that because it’s so hard to do and the payoff is so low compared to putting it in one place where it’s the best suited for it and focusing your time and effort on the business value part of it rather than on the cost minimization part and the risk mitigation part of, if you have to move from one cloud provider to another, what is it going to take to do that? Well, it’s not going to be that easy. You’ll get it done, but it’ll be a year and a half later, by the time you get there and your customers might not be too happy at that point.Corey: One area I want to get at is, you talk about, now, addressing developers where they are and solving problems that they have. What are those problems? What painful problem does a developer have today as they’re building an application that Docker is aimed at solving?Donnie: When we put the problems that we’re hearing from our customers into three big buckets, we think about that as building, sharing, and running a modern application. There’s lots of applications out there; not all of them are modern, so we’re already trying to focus ourselves into a segment of those groups where Docker is really well-suited and containers are really well suited to solve those problems, rather than something where you’re kind of forklift-ing it in and trying to make it work to the best of your ability. So, when we think about that, what we hear a lot of is three common themes. Around building applications, we hear a lot about developer velocity, about time being wasted, both sitting at gatekeepers, but also searching for good reusable components. So, we hear a lot of that around building applications, which is, give me a developer velocity, give me good high-trust content, help me create the good stuff so that when I’m publishing the app, I can easily share it, and I can easily feel confident that it’s good.And on the sharing note, people consistently say that it’s very hard for them to stay in sync with their teams if there’s multiple people working on the same application or the same part of the codebase. It’s really challenging to do that in anything resembling a real-time basis. You’ve got the repository, which people tend to think of—whether that’s a container repository, or whether that’s a code repository—they tend to think of that as, “I’m publishing this.” But where do you share? What do you collaborate on things that aren’t ready to publish yet?And we hear a lot of people who are looking for that sort of middle ground of how do I keep in sync with my colleagues on things that aren’t ready to put that stamp on where I feel like it’s done enough to share with the world? And then the third theme that we hear a lot about is around running applications. And when I distinguish this against old Docker, the big difference here is we don’t want to be the runtime platform in production. What we want to do is provide developers with a high-fidelity, consistent kind of experience, no matter which environment they’re working with. So, if they’re in their desktop, if they’re in their CI pipeline, or if they’re working with a cloud-hosted developer environment, or even production, we want to provide them with that same kind of feeling experience.And so an example of this was last year, we built these Compose plugins that we call code-to-cloud plugins, where you could deploy to ECS, or you could deploy to ACI cloud container instances, in addition to being able to do a local Compose up. And all of that gives you the same kind of experience because you can flip between one Docker context and the other and run, essentially, the same set of commands. So, we hear people trying to deal with productivity, trying to deal with collaboration, trying to deal with complex experiences, and trying to simplify all of those. So, those are really the big areas we’re looking at is that build, share, run themes.Corey: What does that mean for the future of Docker? What is the vision that you folks are aiming at that goes beyond just, I guess—I’m not trying to be insulting when I say this, but the pedestrian concerns of today? Because viewed through the lens of the future, looking back at these days, every technical problem we have is going to seem, on some level, like it’s, “Oh, it’s easy. There’s a better solution.” What does Docker become in 15 years?Donnie: Yeah, I think there’s a big gap between where people edit their code, where people save their source code, and that path to production. And so, we see ourselves as providing a really valuable development tools that—we’re not going to be the IDE and we’re not going to be the pipeline, but we’re going to be a lot of that glue that ties everything together. One thing that has only gotten worse over the years is the amount of fragmentation that’s out there in developer toolchains, developer pipelines, similar with the rise of microservices over the past decade, it’s only gotten more complicated, more languages, more tools, more things to support and an exponentially increasing number of interconnections where things need to integrate well together. And so that’s the problem that, really, we’re solving is all those things are super-complicated, huge pain to make everything work consistently, and we think there’s a huge amount of value there and tying that together for the individual, for the team.Corey: Donnie, thank you so much for taking the time to speak with me today. If people want to learn more about what you’re up to, where can they find you?Donnie: I am extremely easy to find on the internet. If you Google my name, you will track down, probably, ten different ways of getting in touch. Twitter is the one where I tend to be the most responsive, so please feel free to reach out there. My username is @dberkholz.Corey: And we will, of course, put a link to that in the [show notes 00:29:58]. Thanks so much for your time. I really appreciate the opportunity to explore your perspective on these things.Donnie: Thanks for having me on the show. And thanks everybody for listening.Corey: Donnie Berkholz, VP of products at Docker. I’m Cloud Economist Corey Quinn and this is Screaming in the Cloud. If you’ve enjoyed this podcast, please leave a five-star review on your podcast platform of choice, whereas if you’ve hated this podcast, please leave a five-star review on your podcast platform of choice along with an insulting comment that explains exactly why you should be packaging up that comment and running it in any cloud provider just as soon as you get Docker’s command-line arguments squared away in your own head.Corey: If your AWS bill keeps rising and your blood pressure is doing the same, then you need The Duckbill Group. We help companies fix their AWS bill by making it smaller and less horrifying. The Duckbill Group works for you, not AWS. We tailor recommendations to your business and we get to the point. Visit duckbillgroup.com to get started.This has been a HumblePod production. Stay humble.
Lens is celebrating its first birthday this month. As companies accelerated their digital transformation and cloud-native journeys, Lens became an integral part of Kubernetes experience. Lens enjoyed wide-spread adoption within the Kubernetes ecosystem. In this episode of TFiR INSIGHTS, Miska Kaipiainen, Senior Director Of Engineering at Mirantis, joined me to talk about Lens and how they are planning to celebrate its first anniversary.
This week we discuss CentOS going upstream, Kubernetes removes Docker support and who’s buying the AirPods Max. Plus, Coté critiques Apple’s Notes App. The Rundown CentOS CentOS is dead, long live CentOS Stream (https://lwn.net/Articles/839257/) Red Hat resets CentOS Linux and users are angry (https://www.zdnet.com/article/red-hat-resets-centos-linux-and-users-are-angry/) Meet Rocky Linux: New RHEL Fork by the Original CentOS Creator (https://news.itsfoss.com/rocky-linux-announcement/) Docker Don't Panic: Kubernetes and Docker (https://kubernetes.io/blog/2020/12/02/dont-panic-kubernetes-and-docker/) Kubernetes dropping Docker is not that big of a deal (https://www.zdnet.com/article/kubernetes-dropping-docker-is-not-that-big-of-a-deal/) Mirantis to take over support of Kubernetes dockershim (https://www.mirantis.com/blog/mirantis-to-take-over-support-of-kubernetes-dockershim-2/) Apple introduces AirPods Max, the magic of AirPods in a stunning over-ear design (https://www.apple.com/newsroom/2020/12/apple-introduces-airpods-max-the-magic-of-airpods-in-a-stunning-over-ear-design/) Relevant to your Interests Inside the Baffling World of Masayoshi Son's Presentations (https://www.bloomberg.com/news/features/2020-06-23/golden-geese-and-unicorns-inside-the-eccentric-presentations-of-masayoshi-son?sref=U0wOqcqE) SoftBank Is Discussing a ‘Slow-Burn’ Buyout to Go Private (https://www.bloomberg.com/news/articles/2020-12-09/softbank-is-said-to-discuss-going-private-in-slow-burn-buyout?sref=3Ac2yX40) Stocks, M&A and VCs Why Snowflake's stock price just jumped 16% (https://fortune.com/2020/12/04/snowflake-earnings-stock-price-ipo/) DoorDash skyrockets 80% in market debut, opening at $182 per share (https://www.cnbc.com/2020/12/09/doordash-ipo-dash-trading-nyse.html) SoftBank Vision Fund turns $680 million DoorDash investment into $11.5 billion based on Wednesday's opening price (https://www.cnbc.com/2020/12/09/softbank-vision-fund-turns-680-million-doordash-investment-into-11point5-billion.html) Firebolt raises $37M to take on Snowflake, Amazon and Google with a new approach to data warehousing (https://techcrunch.com/2020/12/09/firebolt-raises-37m-to-take-on-snowflake-amazon-and-google-with-a-new-approach-to-data-warehousing/) Cisco to buy software firm IMImobile in $730 million deal (https://www.reuters.com/article/us-imimobile-m-a-cisco/cisco-to-buy-software-firm-imimobile-in-730-million-deal-idUSKBN28H0L8) Calm raises $75M more at $2B valuation (https://techcrunch.com/2020/12/08/calm-raises-75m-more-at-2b-valuation/) Chips Why Is Apple’s M1 Chip So Fast? (https://debugger.medium.com/why-is-apples-m1-chip-so-fast-3262b158cba2) New RISC-V CPU claims record breaking performance per watt (https://arstechnica.com/gadgets/2020/12/new-risc-v-cpu-claims-recordbreaking-performance-per-watt/) Apple's 2021 Mac CPU roadmap reportedly includes 32-core chips (https://www.engadget.com/apple-silicon-mac-cpu-roadmap-leak-142247372.html) Tony Hsieh’s American Tragedy: The Self-Destructive Last Months Of The Zappos Visionary (https://www.forbes.com/sites/angelauyeung/2020/12/04/tony-hsiehs-american-tragedy-the-self-destructive-last-months-of-the-zappos-visionary/) IBM bet the company on hybrid cloud. Analysts just rated it a mere 'contender' for hybrid management (https://www.theregister.com/2020/12/08/forrester_wave_hybrid_cloud_management/) Cloudflare and Apple design a new privacy-friendly internet protocol (https://techcrunch.com/2020/12/08/cloudflare-and-apple-design-a-new-privacy-friendly-internet-protocol/) Austin's popularity knows no limits | LinkedIn (https://www.linkedin.com/feed/news/austins-popularity-knows-no-limits-5336354) KubeCon + CloudNativeCon NA 2020 Recap (https://www.infracloud.io/blogs/kubecon-cloudnativecon-na-2020-recap/) U.S. and States Say Facebook Illegally Crushed Competition (https://www.nytimes.com/2020/12/09/technology/facebook-antitrust-monopoly.html) The Google Disease Afflicting AWS - Last Week in AWS (https://www.lastweekinaws.com/blog/the-google-disease-afflicting-aws/) The Return to the Office Gets Put on Hold (https://www.bloomberg.com/opinion/articles/2020-12-09/coronavirus-resurgence-has-office-workers-back-at-home-again) Puppet’s journey into Continuous Compliance (https://puppet.com/blog/puppets-journey-into-continuous-compliance/) Nomad 1.0 is released! (https://www.hashicorp.com/blog/announcing-general-availability-of-hashicorp-nomad-1-0) GitHub introduces dark mode and auto-merge pull request (https://thenextweb.com/dd/2020/12/08/github-introduces-dark-mode-and-auto-merge-pull-request/) Daily Insights (https://www.l2inc.com/daily-insights/the-spirit-of-snacking) VMware COO Jumps Ship To Become New Nutanix CEO (https://www.crn.com/news/data-center/vmware-coo-jumps-ship-to-become-new-nutanix-ceo) The State of the Octoverse (https://octoverse.github.com/) Nonsense Warner’s 2021 releases also going to HBO Max (https://www.axios.com/newsletters/axios-login-5ca3909e-ed8a-4bc7-8519-f58cff64e40b.html?chunk=3&utm_term=emshare#story3) Hyundai spends almost $1B to buy Boston Dynamics, makers of Spot dog robot (https://www.cnet.com/roadshow/news/hyundai-purchases-boston-dynamics-for-921m-makers-of-spot-dog-robot/) Elon Musk confirms he has moved to Texas (https://www.kvue.com/article/money/business/elon-musk-foundation-texas-move-austin/269-fc551b6f-8df4-46ae-9aba-f0c84a848e48) Handwonden door ontpitten avocado's groeiend probleem (https://nos.nl/artikel/2359768-handwonden-door-ontpitten-avocado-s-groeiend-probleem.html) Sponsors Teleport provides consolidated access to all computing resources such as servers, Kubernetes clusters or internal applications across all environments. Watch a demo, download the free version, or sign up for cloud at goteleport.com (https://goteleport.com/) Twilio is the platform developers trust to build communications experiences with phone calls, text messages, video calls, and more. Visit twilio.com (https://www.twilio.com/) to learn more. strongDM — Manage and audit remote access to infrastructure. Start your free 14-day trial today at: strongdm.com/SDT (http://strongdm.com/SDT) SDT news & hype Join us in Slack (http://www.softwaredefinedtalk.com/slack). Send your postal address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) and we will send you free laptop stickers! Follow us on Twitch (https://www.twitch.tv/sdtpodcast), Twitter (https://twitter.com/softwaredeftalk), Instagram (https://www.instagram.com/softwaredefinedtalk/) and LinkedIn (https://www.linkedin.com/company/software-defined-talk/). Brandon built the Quick Concall iPhone App (https://itunes.apple.com/us/app/quick-concall/id1399948033?mt=8) and he wants you to buy it for $0.99. Use the code SDT to get $20 off Coté’s book, (https://leanpub.com/digitalwtf/c/sdt) Digital WTF (https://leanpub.com/digitalwtf/c/sdt), so $5 total. Become a sponsor of Software Defined Talk (https://www.softwaredefinedtalk.com/ads)! Recommendations Matt: Factorio (https://factorio.com/). Brandon: The Good Shepard (https://www.imdb.com/title/tt0343737/). Coté: 1Blocker (https://1blocker.com). Photo Credit (https://unsplash.com/photos/qjX0QBtDXto) Photo Credit (https://www.reddit.com/r/coolguides/comments/3g6hsa/electrical_outlets_around_the_world/)
We discuss all the latest M&A rumors including: MSFT buying TikTok, Nvidia buying ARM and Salesforce.com buying Datadog. We also weigh in on the latest fight between Fortnite and Apple over the App Store. Plus, we offer advice on air conditioning and cars. The Rundown Apple just kicked Fortnite off the App Store (https://www.theverge.com/2020/8/13/21366438/apple-fortnite-ios-app-store-violations-epic-payments) TikTok Microsoft faces complex technical challenges in TikTok carveoutRelevant to your interests (https://isp.netscape.com/tech/story/0002/20200810/KCN256100_4?guce_referrer=aHR0cHM6Ly90LmNvL3I3TkJVVXY1NnY_YW1wPTE&guce_referrer_sig=AQAAAL2nsHYXGEi21zKAvxi9DgfKi3ciW_4TUfuWCXkfxkgloSjolJ7hJE2QV_hK1U6fg60M9rPcdMVsxmGjQzZMMcbjH4nh-8SD2fvklxGnEfc7fWOLKxfGetWMzTNptWFcYjDBoztN6COQzTU9LE05yCiC-wKpEhehH_ZIZf2t-Sdk&_guc_consent_skip=1597066473) We Tested Instagram Reels, the TikTok Clone. What a Dud. (https://www.nytimes.com/2020/08/12/technology/personaltech/tested-facebook-reels-tiktok-clone-dud.html) Datadog Why Datadog Stock Was Slammed on Friday @themotleyfool #stocks $DDOG (https://www.fool.com/investing/2020/08/07/why-datadog-stock-was-slammed-on-friday.aspx) Datadog Acquires Undefined Labs to Provide Visibility into CI/CD Workflows (https://www.businesswire.com/news/home/20200806005801/en/Datadog-Acquires-Undefined-Labs-Provide-Visibility-CICD) Why Datadog Stock Popped Today @themotleyfool #stocks $DDOG $CRM (https://www.fool.com/investing/2020/08/13/why-datadog-stock-popped-today/) Google Can Brian Hall Fix What Ails Google Cloud? (https://www.platformonomics.com/2020/07/can-brian-hall-fix-what-ails-google-cloud/) Google Cloud's expanding enterprise footprint and the rise of the 10 year deal (https://redmonk.com/jgovernor/2020/07/31/google-clouds-expanding-enterprise-footprint-and-the-rise-of-the-10-year-deal/?utm_source=rss&utm_medium=rss&utm_campaign=google-clouds-expanding-enterprise-footprint-and-the-rise-of-the-10-year-deal) ****- Microsoft launches Open Service Mesh based on Envoy – TechCrunch (https://techcrunch.com/2020/08/05/microsoft-launches-open-service-mesh/) Matt’s corner Google Music shutdown starts this month, music deleted in December (https://arstechnica.com/gadgets/2020/08/google-music-shutdown-starts-this-month-music-deleted-in-december/) Nvidia in Advanced Talks to Buy SoftBank’s Chip Company Arm (https://www.bloomberg.com/news/articles/2020-07-31/nvidia-said-in-advanced-talks-to-buy-softbank-s-chip-company-arm) Relevant to your Interests The Ten Commandments of Container Security - InfraCloud Technologies (https://www.infracloud.io/blogs/top-10-things-for-container-security/) The Second Edition of “The State of the Kubernetes Ecosystem” (https://thenewstack.io/ebooks/kubernetes/state-of-kubernetes-ecosystem-second-edition-2020/) Linux Foundation rolls bunch of overlapping groups into one to tackle growing number of open-source security vulns (https://www.theregister.com/2020/08/03/linux_foundation_forms_openssf/) Apple Buys Startup to Challenge Square in Mobile Payments (https://www.fool.com/investing/2020/08/03/apple-buys-startup-to-challenge-square-in-mobile-p.aspx) IBM is Already Gutting Red Hat and Firing Employees Without Warning, Jim Whitehurst Isn't Even Using GNU/Linux (http://techrights.org/2020/08/02/red-hat-layoffs/) Rackspace IPO prices at bottom of target range to raise about $703 million (https://www.reuters.com/article/us-rackspace-tech-ipo/rackspace-ipo-prices-at-bottom-of-target-range-source-idUSKCN2502W8) Mistake by Apple kills all Mac developer's apps - 9to5Mac (https://9to5mac.com/2020/08/05/mistake-by-apple/) Resigning from AWS on Ethical Grounds with Tim Bray — Screaming in the Cloud (https://overcast.fm/+RWDWDrv5M) Scientists rename human genes to stop Microsoft Excel from misreading them as dates (https://www.theverge.com/2020/8/6/21355674/human-genes-rename-microsoft-excel-misreading-dates) Toshiba Will No Longer Make Laptops (https://interestingengineering.com/toshiba-will-no-longer-make-laptops) VMware discontinues Datrium hardware and hyperconverged OS, effective immediately (https://www.theregister.com/2020/08/10/vmware_ends_datrium_orders_and_support/) Mozilla lays off 250 employees while it refocuses on commercial products | ZDNet (https://www.zdnet.com/article/mozilla-lays-off-250-employees-while-it-refocuses-on-commercial-products/) Google rolls out virtual visiting card in India – TechCrunch (https://techcrunch.com/2020/08/10/google-people-card-virtual-business-card-search-india) Mirantis acquires Lens, an IDE for Kubernetes – TechCrunch (https://techcrunch.com/2020/08/13/mirantis-acquires-lens-an-ide-for-kubernetes/) Working in Public and the Economics of Free (https://diff.substack.com/p/working-in-public-and-the-economics) “Running a successful open source project is just Good Will Hunting in reverse, where you start out as a respected genius and end up being a janitor who gets into fights." Nonsense Decision making IS FUN | Spin The Wheel App (https://spinthewheel.app/) AAirpass (https://en.m.wikipedia.org/wiki/AAirpass) kelseyhightower/mesh (https://github.com/kelseyhightower/mesh) Conferences Kubecon + CloudNativeCon Virtual Conference (https://events.linuxfoundation.org/kubecon-cloudnativecon-europe/) on August 17th-20th. GitLab Commit: You Belong Here (https://about.gitlab.com/events/commit/) on Aug 26th. SpringOne Platform (https://springone.io/2020/sessions?utm_campaign=cote), Sep 2nd and 3rd. Listener Feedback Sent stickers to Sachin in NSW Australia Sent stickers to Jesse in Georgia, he says we are like family. Colin tweeted at us. (https://twitter.com/cwestwater/status/1289994700288659457) SDT news & hype Join us in Slack (http://www.softwaredefinedtalk.com/slack). Send your postal address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) and we will send you free laptop stickers! Follow us on Twitch (https://www.twitch.tv/sdtpodcast), Twitter (https://twitter.com/softwaredeftalk), Instagram (https://www.instagram.com/softwaredefinedtalk/) and LinkedIn (https://www.linkedin.com/company/software-defined-talk/) Brandon built the Quick Concall iPhone App (https://itunes.apple.com/us/app/quick-concall/id1399948033?mt=8) and he wants you to buy it for $0.99. Use the code SDT to get $20 off Coté’s book, (https://leanpub.com/digitalwtf/c/sdt) Digital WTF (https://leanpub.com/digitalwtf/c/sdt), so $5 total. Recommendations Matt Ray: Google Docs → Tools → Voice typing: Matt’s SDT 251 Transcript (https://docs.google.com/document/d/16vBjBfYkK_nzuTt0c3oqNmPIqYf7uTJVBlDY4Y3hetE/edit?usp=sharing) Brandon: Anker Wireless Charger (https://www.amazon.com/gp/product/B07DBXZZN3/ref=ppx_od_dt_b_asin_title_s00?ie=UTF8&psc=1) Photo Credit (https://unsplash.com/photos/xWkRYoSf8_c) Photo Credit (https://unsplash.com/photos/ZvWBcnv6KZs)
Over the past 20 years, Mirantis has grown from an outsourcing company for semiconductor engineers to a product company that is the new home of Docker Enterprise. Past and present CEO and “co-founder” Adrian Ionel oversaw Mirantis’s adoption of OpenStack and purchase of Docker’s enterprise business, and he joins the show to discuss them both. Do you have something cool to share? Some questions? Let us know: web: kubernetespodcast.com mail: kubernetespodcast@google.com twitter: @kubernetespod Chatter of the week Hello Kitty, not a cat The Toys That Made Us Istanbul Not Constantinople News of the week New CNCF projects: Announcement The Future of Sandbox Sandbox project list KUDO Episode 78, with Gerred Dillon Crossplane CNI-Genie Keptn Cloud Custodian Dex Litmus Episode 56, with Evan Powell ArtifactHub Kuma Parsec BFE jFrog ChartCenter KubeCon “EU” schedule Gloo 1.4 Episode 55 with Idit Levine Frigate by Jacob Tomlinson Checkov by Bridgecrew Contour 1.6 ACI and Docker integration now public gRPC-Web for .NET now GA Episode 94, with Richard Belleville HP Ezmeral Codefresh raises $27m Links from the interview Mirantis OpenStack At Mirantis Built by NASA and Rackspace Fuel from Mirantis Adrian leaves Mirantis in 2015 Dorsal Did anyone call John Sculley? Adrian returns in 2018 Infrastructure as Code Mirantis Bring-your-own Kubernetes and Kubernetes as a Service Mirantis acquires Docker Enterprise ..and pledges to keep Docker Swarm alive Docker Enterprise Kontena closes and the team joins Mirantis Mirantis joins Airship project First release of Docker Enterprise from the merged team The Mirantis Bear Adrian Ionel on Twitter
Avec le rachat de Docker, Mirantis a frappé fort ! Alors que certains s'interrogeaient encore sur leur passage éventuel à Docker, Mirantis a fait la démonstration avec force que Docker, non pas "était fini", mais bien "était une simple transition vers quelque chose d'autre", ce quelque chose étant, vous l'aurez compris, Kubernetes.Si comme moi vous connaissez Mirantis depuis des années pour son engagement sur le volet OpenStack, et peut-être moins sur le volet Kubernetes, alors c'est qu'il est temps de prendre le train en marche et de rassembler les wagons.Dans cet épisode, j'ai le plaisir de recevoir Daniel Virassamy. Daniel est architecte de solutions cloud pour Mirantis et vient nous en dire un peu plus sur l'état de l'art du projet OpenStack, et nous expliquer les motivations qui ont poussé Mirantis à acheter Docker.Support the show (https://www.patreon.com/electromonkeys)
The Byte - A Byte-sized podcast about Containers, Cloud, and Tech
Mirantis - https://www.mirantis.com/Docker Regroups - https://techcrunch.com/2020/03/10/docker-regroups-as-cloud-native-developer-tool-company/?guccounter=1 Mirantis Docker Swarm extends support -https://devclass.com/2020/02/25/mirantis-to-keep-docker-swarm-buzzing-around-pledges-new-features/Docker Roadmap - https://github.com/docker/roadmap/projects/1Docker Birthday discounts - https://www.docker.com/blog/mydockerbday-discounts-on-docker-captain-content/
Gavin and Brad host this weeks episode.They discuss TestBox 3.2.0 being released, CMD is announced as Gold Sponsors of Into the Box, a live stream from Matthew Clemente, Ortus' next webinar on CBElasticSearch and the recording of Jon Clausens Webinar from last week on getting started with CFML Containers. They discuss Docker Swarm getting continued support after the Mirantis acquisition. They remind you about more videos in the CF Summit 2019 Playlist, and remind you to please fill out the State of the CF Union 2020 Survey. The new Modernize or Die Podcast the Conference Edition is now on Itunes and there are more episodes released. They discuss more information on CF Summit East 2020 including the speaker announcements, as well as the Post Conference CF Specialist Certification Workshop and Ortus PreConference Workshops. They talk about ITB 2020 and the workshops, including the sessions and speaker announcements. We talk about upcoming conferences later in the year. They spotlight a lot of great blog posts, tweets, videos and podcasts, too many to list, so listen to the show. They show off our ForgeBox module of the Week, SafeBrowsing by Sean Daniels and this week's VS Code extensions, Rest-Client. We finish the podcast thank our Patreon supporters. You can support us on Patreon here https://www.patreon.com/ortussolutions For the show notes - visit the website https://cfmlnews.modernizeordie.io/episodes/modernize-or-die-cfml-news-for-march-3rd-2020 Music from this podcast used under Royalty Free license from SoundDotCom https://www.soundotcom.com/ and BlueTreeAudio https://bluetreeaudio.com
Docker's surprising news, new nasty Intel vulnerabilities, and why Brave 1.0 changes the game. Plus, our thoughts on the PinePhone BraveHeart limited edition, and Stadia's potentially rocky launch.
Support Mobycasthttps://glow.fm/mobycastLinks Techcrunch article Mirantis Docker End SongLa Place by IwaFor a full transcription of this episode, please visit the episode webpage.We'd love to hear from you! You can reach us at: Web: https://mobycast.fm Voicemail: 844-818-0993 Email: ask@mobycast.fm Twitter: https://twitter.com/hashtag/mobycast Reddit: https://reddit.com/r/mobycast
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