Study and process of soliciting customers
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Brock Johnson was passionate about social media and surrounded by influencers, yet it took nearly a decade of consistent content creation before he finally went viral on Instagram. Through years of trial and error, he cracked the code for organic growth on the platform. In this episode, Brock shares his blueprint for Instagram success, breaking down how the algorithm works and debunking common myths. He also reveals the secret to creating high-performing content that will take your social media to the next level. In this episode, Hala and Brock will discuss: (00:00) Introduction (02:25) Instagram's Algorithm in 2025 (08:23) From NFL Dreams to Entrepreneurship (14:53) The Hidden Path to Social Media Growth (20:52) Effective Instagram Growth Strategies (31:21) Overcoming the Unending Hustle for Followers (35:38) How to Monetize with a Small Following (37:47) Diversifying Revenue Streams as a Content Creator (39:54) The Attract–Nurture–Convert Content Framework (45:17) The Formula for High-Performing Instagram Stories (50:10) Content Creation Hacks That Work Brock Johnson is an Instagram growth coach, entrepreneur, and content creator, known for helping individuals and businesses succeed on social media. With nearly a million followers, he has mastered content marketing and monetization, regardless of audience size. In 2023, Brock began consulting for Meta on Instagram features and creator tools. He co-hosts the Build Your Tribe podcast and co-founded InstaClubHub, a top Instagram coaching membership with tens of thousands of members. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Get 20% off your first 6 months at Quo.com/PROFITING Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order. DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host Resources Mentioned: Brock's Instagram: instagram.com/brock11johnson YAP E291 with GaryVee: youngandprofiting.co/E291 Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Storytelling, Advertising, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Marketing Tips, Digital Trends, Online Marketing, Marketing podcast
Your listing isn't selling? It's price, promotion, or presentation. In this week's Q&A episode, agents call in with real problems — wasted marketing spend, low-converting leads, and a condo sitting 116 days on the market — Luke, Josh, & the Acree Brothers Realty team walk them through how to fix each one. Learn how long ROI really takes, how to talk a seller into a price drop, and when vendors should enter the deal to save a falling escrow. Fast, tactical answers you can use today. You'll learn: ✔ How to stop wasting money on marketing platforms that don't convert✔ Why ROI often takes years (not months) — and how to survive the "float"✔ What to do when your listing sits for 116 days✔ The real way to avoid "annoying" prospects while doing effective lead gen✔ Why Facebook leads take 18+ calls and years of nurturing✔ How insurance & vendor partnerships SHOULD work (and where agents go wrong)✔ How belief, tonality, and confidence make or break your sales conversations ⁉️ Do YOU have a question you'd like us to answer on air? Send us an email at Podcast@ReminderMedia.com or shoot us a DM on Instagram https://www.instagram.com/staypaidpodcast
Pastor Matt Chavez shares insights on how powerful word of mouth marketing can be as illustrated in both consumer experiences and biblical teachings, emphasizing the impact of personal testimonies in bringing transformative stories to life.
If you've ever launched a webinar or opened your cart only to hear crickets, this episode will finally show you why. Kendra starts with a candid story about one of her early webinars—where her sales expectations were based on hope, not conversion math—and uses it to break down what actually drives sales: qualified leads, realistic numbers, and alignment between what you sell and who you sell it to.She then dives into the five reasons programs fail to sell in today's market: an unclear or overly broad niche, not having a proprietary method that differentiates you, weak offer positioning, not enough qualified leads (email list > social), and relying on posting instead of having consistent sales mechanisms. Kendra explains why organic traffic isn't enough anymore, why your program needs a clear roadmap, and how messaging needs to communicate benefits—not just features—to attract the right buyers.Finally, she shows you exactly how to diagnose your own sales gaps using these five checkpoints. Whether you're struggling to fill your program or you're ready to scale, this episode arms you with the data, strategy, and clarity you need to turn your offer into something that reliably sells.In this episode you'll learn:Common misconceptions about sales expectations and the importance of understanding actual conversion rates.The critical role of qualified leads, focusing mainly on email list subscribers as primary leads due to better communication control and reliability over social media leads.Challenges of evolving social media marketing and the rise of paid advertising necessity in current saturated markets and economic conditionsImportance of having a focused niche and the program's specificity in addressing a narrowly defined audience, especially in competitive health and coaching sectors.Necessity of a proprietary method or unique program framework to differentiate from competitors and give clients a clear step-by-step roadmap.Impact of positioning and messaging on client understanding and attraction to the offer.Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
In this week's episode, Steph delivers a fiery hot take that's been brewing all year: the dangerous trend of "pitchfork marketing" and how it's keeping brilliant women small, scared, and self-doubting.If you've ever seen successful coaches torn apart online, called "scammers" or "predatory" simply for charging premium prices, this episode will hit home. Steph breaks down how this anti-coach rhetoric has become an attention strategy that ironically does more harm than the "predators" it claims to expose.This conversation is a must-listen if you've ever thought:"Am I charging too much? What if people think I'm a scam?" "Maybe I should lower my prices so I don't upset anyone." "I don't want to end up getting canceled."Steph shares her own costly experience of shrinking back from a $80K job because she fell for this narrative, and why 2026 needs to be the year we stop telling women to stay small.______________________ Year on the Wall 2026 Traininghttp://yearonthewall.com/Free Sales Training: 3 Simple Steps to Make a Sale in 24 hours https://stephcrowder.com/sdsclass Join the Sold Out Group Programs Mastermind Waitlist https://stephcrowder.com/sogp Connect with Steph Instagram: @heystephcrowder
A quarter of Gen Z and Millennial consumers now trust AI recommendations more than human ones, marking the arrival of retail's first post-human interface. Sharon Gee, VP of Product at Commerce, joins us to explore the paradox of digital intimacy: why consumers will bare their souls to ChatGPT about shopping needs yet abandon carts when brands ask them to create accounts, how LLMs are becoming intimate commerce companions, and what this means for the collapse of traditional commerce funnels and brand discovery in an AI-mediated world.The New Game Is Intelligibility Key takeaways:27% of millennials trust AI recommendations more than humans, yet abandon carts when forced to create accounts: the trust paradox.Merchants must shift from channel management to model management: optimizing for how AI interprets your brand, not controlling distribution.Answer engine optimization isn't gaming algorithms. It's ensuring your brand shows up with authority when AI agents search on behalf of consumers.Three-party commerce is here: consumer, brand, and AI intermediary. The customer is the channel, and data is the new storefront.[00:01:42] "Our customers are having to shift their mindset from channel management to model management... The old game was distribution. The new game is intelligibility. And brands that win are gonna be the ones that understand the model and understand how they can adapt their message to the new modes of interacting with consumers." – Lindsay Trinkle[00:41:02] "Customers are the channel and the data is the storefront. And so what we need to be able to do is make sure that we understand at each interaction point when you show up with your brand. How is your data representing you?" – Sharon GeeAssociated Links:New Modes Research: How AI is Shaping New Commerce Contexts and ExpectationsLearn more about CommerceCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- The Key to Building a Business You Love: It's Not Just About the What, It's About the Who In this episode, Pat Rigsby discusses a common oversight many entrepreneurs make when building a business they are passionate about. Drawing from his experience co-authoring books on gym and sports facility ownership, he emphasizes that success is not solely dependent on the business concept (the 'what') but significantly on the people involved (the 'who'). He highlights the importance of marketing to attract the right team members and clients who align with your values and passion. Pat argues that enjoying your business and achieving long-term success hinges more on surrounding yourself with the right people than solely focusing on the type of work you do. 00:00 Introduction: The Missing Piece in Building a Business You Love 00:14 Personal Journey and Recent Projects 01:10 The Importance of 'Who' Over 'What' 02:05 Real-Life Examples and Personal Insights 04:01 The Role of Marketing in Attracting the Right People 05:58 Conclusion: Building a Business Around the Right People
Does your content prove that you're the ideal person to work with? In today's episode, I'm sharing 5 types of contacts to create content for, in order to make your business the ONLY option in your industry. I'm breaking down who these contacts are and why it's so important to include them in your content calendar. On Quianna Marie Weekly, we're chatting about business growing pains, finding genuine connections, and celebrating wins of all sizes through the lens of a photographer at heart. Sprinkled throughout stories and interviews with past clients, photographers and other business owners this podcast is designed to help you step into your purpose and to truly create a life you're proud of, a life worth photographing and sharing.Today's episode is brought to you by The Green House, my resource garden for photographers! Let me help you AMPLIFY your heart online and in real life to turn bridesmaids into future brides through templates, workshops, and freebies!Review The Show Notes:Get Crystal Clear About Your Content (5:01)Googlers (8:20)Current Clients (11:29)Dream Clients (13:46)Past Clients (15:58)Family And Friends (19:43)Keep-It-Real Moments (25:28)Mentioned In This EpisodeThe Green House Resource Garden: quiannamarie.com/shopConnect with Quianna:Website: quiannamarie.comInstagram: instagram.com/quiannamarie Hosted on Acast. See acast.com/privacy for more information.
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
67% of businesses already use AI for SEO and content marketing, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author of four SEO books including "Using Generative AI for SEO," shares proven frameworks from building and selling multiple SEO agencies. The discussion covers relevance optimization using vector embeddings and cosine similarity algorithms that work across both traditional search and LLMs, plus practical implementation strategies for enterprise teams to leverage tools like Screaming Frog's similarity scoring for competitive content analysis.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this conversation, Lars Brunes discusses Genius Yield's innovative approach to decentralized exchanges (DEXs) through Smart Liquidity Vaults. The discussion covers the advantages of order book systems over automated market makers (AMMs), the mechanics of how Smart Liquidity Vaults operate, the role of oracles in price determination, and the challenges faced in attracting liquidity providers and users. The conversation emphasizes the potential benefits of this new system for liquidity providers and traders alike.TakeawaysGenius Yield offers an order book style DEX on Cardano.Smart Liquidity Vaults simplify liquidity provision.Order book systems can be more efficient than AMMs.Liquidity providers can set prices in both directions.Oracles play a crucial role in price adjustments.Centralization of oracles poses risks.The success of DEXs relies on user engagement.Genius Yield aims to reduce impermanent loss for liquidity providers.Theoretical advantages exist for order book systems on Cardano.Marketing efforts are needed to attract users and liquidity.Chapters00:00 Introduction to Genius Yield and Smart Liquidity Vaults02:40 Understanding Order Book vs AMM DEXs05:38 How Smart Liquidity Vaults Work08:10 The Role of Oracles in Pricing10:57 Challenges and Solutions in Liquidity Provisioning14:00 Advantages of Genius Yield's ApproachDISCLAIMER: This content is for informational and educational purposes only and is not financial, investment, or legal advice. I am not affiliated with, nor compensated by, the project discussed—no tokens, payments, or incentives received. I do not hold a stake in the project, including private or future allocations. All views are my own, based on public information. Always do your own research and consult a licensed advisor before investing. Crypto investments carry high risk, and past performance is no guarantee of future results. I am not responsible for any decisions you make based on this content.
Send us a textChange is uncomfortable—but decisive leadership is what keeps a private practice growing instead of falling behind. In this episode, we break down how to make smarter decisions, build a change-ready culture, and eliminate the resistance that slows your practice down.You'll learn how to create a clear vision, use data to guide decisions, prepare patients and staff for operational shifts, and run a simple SWOT process before making any major move. From navigating new technology to improving workflows and boosting team alignment, this episode gives you the practical blueprint for leading change with confidence and clarity.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book
#310 Category Creation | In this episode, Dave Gerhardt digs in with Josh Lowman, Founder & CEO of Gold Front, to unpack what “category creation” actually takes, why most companies get it wrong, and how the best brands win by owning a spot in the customer's mind. They get into the four real paths to category leadership, the trap of “fake” category design, why vibe and soul still beat spreadsheets, and how personal development quietly powers great marketing. If you're building a B2B brand and trying to stand out in a market that feels painfully same-same, this one hits exactly where you're stuck.Timestamps(00:00) - – Dave's Intro (03:22) - – Why Category Creation Got So Noisy (07:40) - – The Real Goal: Becoming Irreplaceable (12:26) - – How Customers Actually Form Categories (16:55) - – The Four Paths to Category Leadership (23:13) - – The Trap of “Fake” Category Design (28:56) - – Product Reality vs. Marketing Narrative (35:32) - – Why Vibe, Soul, and Taste Still Win (41:46) - – Community as a Differentiator (46:23) - – Josh on Therapy, Mindset, and Creative Clarity (52:15) - – Final Takeaways for B2B Marketers Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
The best way to achieve momentum in 2026?Make sure you start the year with clarity.Which is why Angie and I always take the time now to celebrate our year, audit our failures and set new goals for the future.So we know we're starting the new year with fresh energy and alignment.
You can have the best marketing strategy in the world, but if your phone skills are lacking, patients will walk. In this episode, Dana and Sandy get real about what happens when dental teams unknowingly drive callers away with poor phone habits, disconnection, or defaulting to "no." They walk through mystery shopper call examples, red-flag language to avoid, and the mindset shift every front desk team member needs to convert, not repel, new patients. This one's packed with real talk, laugh-out-loud stories, and practical ways to be the cheerleader your practice needs. You'll learn how to: ✅ Build rapport in the first 7 seconds of a call ✅ Ask the right questions during discovery ✅ Avoid "no" language and still set boundaries ✅ Take control of the appointment conversation ✅ End calls in a way that reduces broken appointments
Wahrscheinlich kennst du das: Du rennst von Call zu Call, planst Content, launchst, optimierst,– Du wolltest mit deinem Business mehr Freiheit – und hast stattdessen Dauerstress. Ich war an genau diesem Punkt. Bis ich verstanden habe: So geht es nicht weiter. Ich will JETZT Freiheit, Genuss, Lebendigkeit. In dieser Folge teile ich mit dir 4 Learnings, die mein Mindset über Arbeit, Verantwortung und Leichtigkeit komplett verändert haben – und vielleicht auch deins verändern werden. Du willst mit automatisierten Funnels endlich konstante, planbare Monatsumsätze kreieren? → Buch jetzt dein kostenloses Beratungsgespräch für unser brandneues Programm Souverän Skaliert: https://carolinepreuss.de/souveraenskaliert/ Plane, erstelle und vermarkte dein Online-Produkt mit ErfolgsKurs! → Setz dich jetzt auf unsere exklusive Warteliste für April 2026: https://carolinepreuss.de/erfolgskurs-angebot/ Du willst dir auf Instagram eine aktive, kaufkräftige Community aufbauen? → Melde dich zu Planbar Sichtbar an. Klick jetzt hier: https://carolinepreuss.de/planbar-sichtbar-angebot/ Go For It ist der Business Podcast für alle Selbstständigen und UnternehmerInnen, die ein profitables Online-Business aufbauen wollen. Caroline Preuss gibt in ihrem Business Podcast ihr erprobtes Wissen rund um Marketing, Social Media, Onlinekurse und Community-Aufbau auf Instagram weiter – ausführlich und Schritt für Schritt, damit du entspannt mit deinem digitalen Business sichtbar wirst und und deinen eigenen Onlinekurs erfolgreich vermarktest.
While most companies obsess over removing their contact centers to eliminate friction, they may actually be creating it. Sometimes the most frictionless experience is talking to another human who can say, "This hotel is perfect for you, you're going to love it."Join hosts Chuck Moxley and Nick Paladino as they sit down with Joe Megibow, a veteran executive who started as an engineer, discovered data-driven marketing at business school, and co-founded Tealeaf Technology. Joe shares war stories from leading digital transformations at Expedia, American Eagle Outfitters, Casper and Purple (mattresses), revealing how removing a single "business name" field generated millions in incremental revenue, why omnichannel strategies often create more channel conflict than customer value, and how American Eagle built a $100 million sales channel through their contact center after everyone said it was impossible.He explains the critical difference between page load metrics and meeting customer expectations, why Square's magic email receipt moment reset consumer benchmarks forever, and how selling mattresses online requires deliberately introducing friction (like encouraging store visits) to reduce friction across the entire purchase journey.Key Actionable Takeaways:Audit form fields and test removing "optional" fields that confuse customers - Even optional fields prompt users to fill them out, and misplaced fields (like "business name" near billing address) can tank conversion by making customers enter wrong information, costing millions in lost revenueAlign P&L incentives across channels to eliminate organizational friction - When store associates get no credit for online sales made in-store, they create artificial barriers for customers; true omnichannel means the same customer should experience consistent rules regardless of how they choose to transactInvest in contact centers as conversion engines, not cost centers - Human interaction excels at high-consideration purchases where empathy and reassurance matter; contact center conversion rates (30-40%) often dwarf digital (2-3%) for complex products, and trained agents can become your highest-performing salesforceNick & Chuck's previous conversation with David Cost from Rainbow Apparel Co: https://youtu.be/yhMd3M3jOpo Want more tips and strategies about creating frictionless digital experiences?Subscribe to our newsletter! https://www.thefrictionlessexperience.com/frictionless/Download the Five Step Site Speed Target Playbook: http://bluetriangle.com/playbookJoe Megibow's LinkedIn: https://www.linkedin.com/in/megibow/Nick Paladino's LinkedIn: https://linkedin.com/in/npaladinoChuck Moxley's LinkedIn: https://linkedin.com/in/chuck-moxleyChapters:(00:00) Introduction(02:35) Joe's journey - From engineer to data-driven marketing pioneer(04:30) Founding Tealeaf Technology(07:00) The evolution from static to dynamic web pages(09:00) Experience-based monitoring and perceived performance(11:15) Tying friction to economic impact(13:45) The business name field disaster - $1M monthly revenue recovery(15:15) Shopify checkout consistency vs. innovation trade-offs(16:15) Square's magic moment(17:00) Financing friction in locked checkout flows(19:41) Omnichannel alignment challenges at American Eagle(21:00) P&L misalignment creates customer friction(22:45) Buy online, ship from store(25:15) DTC turnarounds - Low frequency, high risk purchases(27:00) Considered purchases require different friction strategies(29:00) The Purple Pillow story(30:00) Marketing high-touch products digitally(31:15) Breaking through the "best ever" noise(32:10) The greatest pillow ever invented - Provocative marketing(34:30) Contact centers as strategic assets, not failure points(35:45) Expedia's 30-40% contact center conversion rates(37:30) American Eagle's $100M contact center sales channel(38:20) Conclusion
TLDR: Tryk her for at tilmelde dig arrangementet https://events.obsidian.dk/onlineaiseminar - Emil og jeg glæder os til at se dig! Lidt længere: Emil og jeg pønser på et lille comeback. I første omgang samler vi op, hvor vi sluttede sidst - nemlig AI. Vi afholder et 3-timers online seminar den 16. december kl. 9, og du er meget velkommen til at deltage. Vi lover grundig forberedelse og vores bedste bud på, hvad fremtidens marketing-organisation skal kunne, hvilke kanaler der kommer til at trække læsset i 2016 og hvad du skal gøre nu, hvor du skal planlægge det næste marketing-år. Vi glæder os til at se dig!
On today's episode, we're changing course a little. Instead of interviewing a life science company leader, we're speaking to someone who empowers them and helps their companies to grow!Elizabeth Chabe is the CEO of High Touch Group, a marketing consultancy firm specializing in life science clients. Her science marketing playbook, The Giant's Ladder, is a #1 bestseller, and her work has been featured in The New York Times, Entrepreneur and CNBC, among others.inquiries@elizabethchabe.com Qualio website:https://www.qualio.com/ Previous episodes:https://www.qualio.com/from-lab-to-launch-podcast Apply to be on the show:https://forms.gle/uUH2YtCFxJHrVGeL8 Music by keldez
Today we're talking about how to market a boring product in a crowded industry. We're talking Liquid Death. We'll set the stage with the problem, their pivot, the marketing tactics they used, give you a marketing study to show you their tactic is backed by science, and then give you the playbook how you apply it to your business. PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://businessplan.buzzsprout.com
#706 In part two of our masterclass with Dave Menz, the Laundromat Millionaire, we shift from customer experience to the operational engine that drives a truly scalable business. Dave reveals how documented systems, strong SOPs, and empowered employees are the foundation of long-term success — not just in laundromats, but in any service-based business. From unclogging drains before they flood your store to building a business that thrives while you're on vacation, this episode is packed with tactical wisdom and real-world examples. We also explore innovative revenue streams, the truth about passive income, and how digital marketing is reshaping this traditionally overlooked industry. If you're serious about building a business that runs without you, class is in session again with Dave Menz! (Original Air Date - 4/29/25) What we discuss with Dave: + Systems create true scalability + SOPs prevent costly emergencies + Maintenance must be proactive + Full-service laundromats win loyalty + Attended stores attract premium clients + Marketing works if product stands out + Revenue varies by market density + Partnerships can boost utilization + Always improve processes and systems + Humility and curiosity drive growth Thank you, Dave! Check out Laundromat Millionaire at LaundromatMillionaire.com. Check out Queen City Laundry at QueenCityLaundry.com. Follow Dave on Facebook and LinkedIn. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
When you were a kid, having an imaginary friend was harmless, maybe even healthy. But as a business owner? That imaginary friend can tank your marketing. Too many businesses build their strategy around an avatar that looks neat on paper but has nothing to do with the real people who buy from them. In this episode of *More Than a Few Words*, Rachel Allen and I dig into why client avatars often miss the mark and what you can do instead. **Key Insights** • Demographics alone are useless. Age, gender, and job title won't tell you what keeps someone awake at 3 a.m. Worries and motivations matter more than surface stats. • Your best customers live at the intersection of three groups: the people you want to talk to, the ones you actually attract, and the ones willing to pay. That sweet spot is your marketing home base. • Data flattens people into averages. Great marketing leans into quirks, because quirks are what make your audience pay attention. **Actionable Takeaways** • Swap demographics for psychographics. Go deeper into what your audience values, fears, and hopes for. • Talk to 10 or 20 real people. Forget long surveys. Short, human conversations reveal more than a polished PDF ever will. • Audit your own copy. Ask yourself, “Would I say this sentence out loud to the last customer I spoke with?” If the answer is no, rewrite it. • Bring in an outside perspective. A trusted colleague, a coach, even a tool like ChatGPT can help you see blind spots you can't catch alone. • Don't shy away from edges. The quirky details that make your audience unique are the ones that make your marketing memorable. If you're still writing for your imaginary friend, this conversation is your wake-up call. Stop talking to make-believe customers and start connecting with the real ones who are ready to listen. About Rachel Allen Rachel Allen is a fast-thinking, deeply nerdy marketer with broad-ranging experience in for-profit and non-profit sectors. She's written for some of the biggest (and smallest) names in business, and excels at marketing that's equal parts data-driven and human-centered. Having run a marketing business for 17 years with clients in 21+ countries, Rachel's written for some of the top names in entrepreneurship, as well as influencers, brick-and-mortar businesses, and non-profits around the world. Her work has contributed directly to high-ROI launches, leaps in audience engagement, industry awards, relationships with top venture capital firms, and national-level honors. Find out more at boltfromthebluecopywriting.com
The 2026 Blueprint for Growing Your Clothing Brand (What Actually Works Now)Make Designs (with discount)
This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mobeen Khan, an engineer with over 20 years of experience in B2B sales, mobility, and telecom. Mobeen discusses the rapid changes in the industry, the importance of aligning sales strategies with changing buyer behaviors, and the integration of AI and analytics in sales processes. He also shares insights on lead generation, product-led growth, and the importance of real-time customer engagement. Mobeen concludes with advice for entrepreneurs and companies on building scalable and flexible sales strategies. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
Watch the YouTube version of this episode HEREIn this episode, host Tyson Mutrux shares his top tools, gadgets, and resources that boost his productivity and well-being. Covering everything from health aids like the Chirp Wheel and Back Pod, to office and recording gear, AI-powered software, and business management platforms, Tyson offers practical recommendations for both personal and professional use. Listen in for actionable insight to streamline workflows and enhance daily operations.1:06 Health and Wellness Tools3:02 Google Docs Dark Mode and Chrome Extensions6:42 Microphone Accessories and Lighting8:37 Favorite AI Tools and Browsers14:30 Zoho and Case Management Software16:36 Notebook LM and Video Transcription Tools17:34 Presentation and Video Editing Tools18:36 Agent Building Platforms and Communication Tools21:27 Automation and Whiteboard Tools23:41 Trial Resources and Background Research Key Takeaways:Health and wellness tools for back and rib pain reliefOffice and recording equipment for video production and podcastingSoftware and AI tools for productivity and organizationCommunication tools for team collaboration and messagingData analysis and insights toolsPresentation and video content creation toolsWorkflow automation and integration solutionsFinancial management tools for expense trackingLanguage interpretation services for multilingual needsResources for improving writing and sales skillsTune in to today's episode and checkout the full show notes here.
In this episode we explore the importance of timing, simplicity, and passion in crossing the chasm from early adopters to mass market adoption for any company or product. We also talk about personal branding and storytelling in business success.TakeawaysThe importance of timing in market adoption is crucial for success.Simplicity in product and message helps in crossing the chasm.Passion of the founder is key to engaging customers and building trust.Personal branding and owning your domain are essential in today's digital age.Podcasts are a powerful medium for entrepreneurs to share their stories.Taking photos with others can help expand your network and reach.The cascade theory emphasizes the need for a product to be easily shareable.Entrepreneurs should focus on grassroots marketing strategies.Building a business with passion can lead to success without large budgets.About Jim JamesJim has spent over 25 years running his own PR and Marketing Firm, EastWest Public Relations. He sold his firm and now helps Founders/Entrepreneurs get noticed in the noisy world we live in.You can find him and his podcast, the Unnoticed Entrepreneur at: https://www.jimajames.com CONNECT WITH USGet Your Weekly EDGE Newsletter. It's FREE.Bottom Line Up Front (BLUF)Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.ContentBrandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.Who it's forPeople that want to achieve their full potential.Claim your edge with others who have been getting a step ahead. Link to sign up: https://edge.ck.page/bea5b3fda6 A Podcast for entrepreneurs and peak performersPart of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
90% of local marketing agencies struggle with competitive differentiation in saturated markets. Helen Pollitt, SEO strategist at iStock with proven experience in local market penetration, shares her systematic approach to rapid visibility improvement. The discussion covers her three-phase implementation framework: data-driven baseline assessment to identify existing success patterns, technical infrastructure audit to ensure scalable foundation, and competitive gap analysis to capitalize on market positioning opportunities.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this episode, Gasper Crepinsek joins the podcast. He is a former BCG consultant who walked away from a 6-figure corporate career to join the AI revolution. Now he helps entrepreneurs cut soul-sucking work and run their businesses up to 3x faster with AI. He combines his consulting background with hands-on experimentation to help founders […] The post 413: 10 ChatGPT Prompt Hacks Only Top 1% of Power Users Know first appeared on Persuasion by the Pint.
One on One Video Call W/George https://tidycal.com/georgepmonty/60-minute-meetingSupport the show:https://www.paypal.me/Truelifepodcast?locale.x=en_USThe Lila Code: https://orcid.org/0009-0008-4612-3942
In today's competitive craft beer market, saving money can boost your bottom line faster than chasing every new trend. This session will share five quick, practical strategies you can use right now to cut costs without cutting corners. You'll learn how to tap into your network to find trusted vendor recommendations, leverage your state guild's discounts and preferred partners, and re-negotiate with your current suppliers for better deals. We'll explore how to contract strategically—locking in pricing where it makes sense without overextending yourself—and how to boost buying power through industry co-operatives, whether by joining one or creating your own. Attendees will walk away with cost-saving tactics they can implement immediately, even with a packed schedule.James Stutsman knows this industry and the headwinds brewers are facing. His experience includes nearly 15 years in the industry with stints as Director of Marketing and Sales for Kansas City Bier Company and Marketing Manager for Deschutes. Then he co-founded and served as head brewer for City Barrel Brewing Company where he helped build distribution, open two restaurants and win a GABF medal for Hazy/Juicy IPA in the process. Now he works for the Independent Brewers Alliance and helps brewers navigate the time-sucking maze of sourcing and negotiating with vendors.Stay up to date with CBP: http://update.craftbeerprofessionals.org/
Now on Spotify Video! Most people have been using AI for decades, but only a few understand how to leverage it. After more than 40 years in the field, Stephen Wolfram has seen how breakthroughs like ChatGPT seem to emerge out of nowhere, and he believes the real power isn't the technology itself, but learning how to think in a way machines can work with. In this episode of the AI Vault series, Stephen breaks down how artificial intelligence truly works, what the future of automation will look like, and why mastering computational thinking is the next critical skill for entrepreneurs and innovators. In this episode, Hala and Stephen will discuss: (00:00) Introduction (02:31) His Early Fascination With Science and AI (05:52) How Artificial Intelligence Began (14:18) The Foundations of Computational Thinking (21:31) The Role of Computational Thinking in AI (25:52) How ChatGPT and Neural Networks Work (33:45) Can AI Develop Real Consciousness? (39:23) How AI Will Transform the Future of Work (45:27) Will AI in Action Surpass Human Intelligence? Stephen Wolfram is a computer scientist, mathematician, theoretical physicist, and the founder and CEO of Wolfram Research. He created Mathematica, Wolfram Alpha, and the Wolfram Language, and is widely recognized for his pioneering work in computation and complex systems. A MacArthur “Genius” Grant recipient, Stephen has authored several influential books, including What Is ChatGPT Doing? Today, he stands as one of the leading voices shaping global understanding of AI and computational thinking. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Shopify - Start your $1/month trial at Shopify.com/profiting. Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money Resources Mentioned: Stephen's Book, What Is ChatGPT Doing?: bit.ly/-ChatGPT Stephen's Website: stephenwolfram.com Stephen's Book, A New Kind of Science: bit.ly/NKScience Stephen's Book, An Elementary Introduction to the Wolfram Language: bit.ly/WolframL Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, AI Marketing, Prompt, AI in Business, Generative AI, AI for Entrepreneurs, AI Podcast
Live from the Morgan Stanley Global Consumer & Retail Conference, our analysts discuss how AI is reshaping the future of shopping in the U.S.Read more insights from Morgan Stanley.----- Transcript -----Michelle Weaver: Welcome to Thoughts on the Market. We're coming to you live from Morgan Stanley's Global Consumer and Retail Conference in New York City, where we have more than 120 leading companies in attendance. Today's episode is the second part of our live discussion of the U.S. consumer and how AI is changing consumer companies. With me on stage, we have Arunima Sinha from the Global and U.S. Economics team, Simeon Guttman, our U.S. Hardlines, Broad Lines, and Food Retail Analyst, and Megan Clap, U.S. Food Producers and Leisure Analyst. It's Friday, December 5th at 10am in New York. So, Simeon, I want to start with you. You recently put out a piece assessing the AI race. Can you take us through how you're assessing current AI implementation? And can you give us some real-world examples of what it looks like when a company significantly integrates AI into their business? Simeon Gutman: Sure. So, the Consumer Discretionary and Staples teams went to each of their covered companies, and we started searching for what those companies have disclosed and communicated regarding their AI. In some cases, we used AI to do this search. But we created a search and created this universe of factors and different ways AI is being implemented. We didn't have a framework until we had the entire universe of all of these AI use cases. Once we did, then we were able to compartmentalize them. And the different groups; we came up with six groups that we were able to cluster. First, personalization and refined search; second, customer acquisition; third product innovation; fourth, labor productivity; fifth, supply chain and logistics. And lastly, inventory management. And using that framework, we were able to rank companies on a 1 to 10 scale. Across – that was the implementation part – across three different dimensions: breadth, how widely the AI is deployed across those categories; the depth, the quality, which we did our best to be able to interpret. And then the last one was proprietary initiatives. So, that's partnerships, could be with leading AI firms. So that helped us differentiate the leaders with others, not necessarily laggards, but those who were ahead of in the race. In some cases, companies that have communicated more would naturally scream more, so there is some potential bias in that. But otherwise, the fact pattern was objective. Walmart has full scale AI deployment. They're integrated across their business. They've introduced GenAI tools. That's like their Sparky shopping assistant. As well as integrated to in-store features. They talked about it. It's been driving a 25 percent increase in average shopper spend. They've recently partnered with OpenAI to enable ChatGPT powered Search and Checkout, positioning where the company, where the customer is shopping. They're also layering on augmented reality for holiday shopping, computer vision for shelf monitoring. LLMs for inventory replenishment. Autonomous lifts, the list goes on and on. But it covers all the functional categories in our framework. Michelle Weaver: And how about a couple examples of the ways companies are using these? Any interesting real world use cases you've seen so far? Simeon Gutman: So, one of them was in marketing personalization, as well as in product cataloging. That was one of the more sided themes at this conference. So, it was good timing. So, the idea is when product is staged on a company's website; I don't think we all appreciate how much time and many hours and people and resources it takes to get the correct information, to get the right pictures and to show all the assortment – those type of functions AI is helping enable. And it sounds like we're on the cusp of a step change in personalization. It sounds like AI, machine learning or algorithm driven suggestions to consumers. We didn't get practical use cases, but a lot of companies talked about the deployment of this into 2026, which sounds like it's something to look forward to. Michelle Weaver: And Megan, how would you describe AI adoption in your space in terms of innings and what kind of criteria are you using to assess the future for AI opportunity and potential? Megan Clapp: Yeah, I would say; I'd characterize adoption in the Food and broader Staples space today is still relatively early innings. I think most companies are still standing up the data infrastructure, experimenting with various tools. We're seeing companies pilot early use cases and start to talk about them, and that was evident in the work we did with the note that Simeon just talked about. And so, the opportunity, I think, going ahead, lies in kind of what we see in terms of scaling those pilots to become more impactful. And for Staples broadly, and Food, you know, ties into this. I think, these companies start with an advantage and that they sit on a tremendous amount of high frequency consumption data. So, the data availability is quite large. The question now is, you know, can these large organizations move with speed and translate that data into action? And that's something that we're focused on when we think about feasibility. I think we think about the opportunity for Food and Staples broadly as we'd put it into kind of two areas. One is what can they do on the top line? Marketing, innovation, R&D, kind of the lifeblood of CPG companies, and that's where we're seeing a lot of the early use cases. I think ultimately that will be the most important driver – driving top line, you know, tends to be the most important thing in most consumer companies. But then on the other side, there are a lot of cost efforts, supply chain savings, labor productivity. Those are honestly a bit easier to quantify. And we're seeing real tangible things come out of that. But overall I think the way we think about it is the large companies with scale and the ability to go after the opportunity because they have the scale and the balance sheet to do so – will be winners here, as well as the smaller, more nimble companies that, you know, can move a little bit faster. And so that's how we're thinking about the opportunity. Michelle Weaver: Can you give us also just a couple examples of AI adoption that's been successful that you've seen so far? Megan Clapp: Yeah, so on the top line side, like I said, kind of marketing innovation, R&D. One quick example on the Food side. Hershey, for example, they're using algorithms to reallocate advertising spend by zip code, based on the real time sell through. So, they can just be much more targeted and more efficient, honestly, with that advertising spend. I think from an innovation perspective too, these companies are able to identify on trend things faster and incorporate that and take the idea to shelf time down significantly. And then on the cost side, you know, General Mills is a company is actually relatively, far ahead, I'd say, in the AI adoption curve in Staples broadly. And what they've done is deployed what they call digital twins across their network, and it has improved forecast accuracy. They've taken their historical productivity savings from 4 percent annually to 5 percent. That's something that's structural. So, seeing real tangible benefits that are showing up in the PNL. And so, I think broadly the theme is these companies are using AI to make faster, and more precise decisions. And then I thought, I'd just mention on the leisure side, something that I felt was interesting that we learned from Shark Ninja yesterday at the conference is – when asked about the role of Agentic AI in future commerce, thinks it'll be huge was how he described; the CEO described it. And what they're doing actively right now is optimizing their D2C website for LLMs like ChatGPT and Gemini. And his point was that what drives conversion on D2C today may not ultimately be what ranks on AI driven search. But he said the expectation is that by Christmas of next year, commerce via these AI platforms will be meaningful; mentioned that OpenAI is already experimenting with curated product transactions. So, they're really focused on optimizing their portfolio. He thinks brands will win; but you have got to get ahead of it as well. Michelle Weaver: And that's great that you just brought up Agentic commerce. We've heard about it quite a bit over the past couple of days, Simeon. And I know you recently put out a big piece on this theme. Agentic commerce introduces a lot of possibility for incremental sales, but it also introduces the possibility for cannibalization. Where do you see this shaking out in your space? Are you really concerned about that cannibalization possibility? Simeon Gutman: Yeah, so the larger debate is a little bit of sales cannibalization and a potential bit of retail media cannibalization. So, your first point is Agentic theoretically opens up a bigger e-commerce penetration and just more commerce. And once you go to more e-commerce, that could be beneficial for some of these companies. We can also put the counter argument of when e-commerce came, direct-to-consumer type of selling could disintermediate the captive retailer sales again. Maybe, maybe not. Part of this answer is we created a framework to think about what retailers can protect themselves most from this. Two of them; two of the five I's are infrastructure and inventory. So, the more that your inventory is forward position, the more infrastructure you have; the AI and the agent will still prioritize that retailer within that network. That business will likely not go elsewhere. And that's our premise. Now, retail media is a different can of worms. We don't know what models are going to look like. How this interaction will take place? We don't know who controls the data. The transactions part of this conference is we were hearing, ‘Well, the retailers are going to control some of the data and the transaction.' Will consumers feel comfortable giving personal information, credit card to agents? I'm sure at some point we'll feel comfortable, but there are these inertia points and these are models that are getting worked out today. There's incentives for the hyperscalers to be part of this. There's incentive for the retailers to be part of it. But we ultimately don't know. What we do know is though forward position inventory is still going to win that agent's business if you need to get merchandise quickly, efficiently. And if it's a lot of merchandise at once. Think about the largest platforms that have been investing in long tail of product and speed to getting it to that consumer. Michelle Weaver: And Arunima, I want to bring this back to the macro as well. As AI adoption starts to ramp the labor market then starts to get called into question. Is this going to be automation or is it going to be augmentation as you see a ramp in AI adoption? So how are your expectations for AI being factored into your forecast and what are you expecting there? Arunima Sinha: There are two ways that we think about just sort of AI spending mattering for our growth forecasts. One part is literally the spend, the investment in the data centers and the chips and so on. And then the other is just the rise in productivity. So, does the labor or does the human capital become more productive? And if we sum both of those things together, we think that over 2026 – [20]27, they add anywhere between 40-45 basis points to growth. And just to put things in perspective, our GDP growth estimate for the end of this year in 2026 is 1.8 percent. For 2027, it's 2.0 percent. So, it's an important part of that process. In terms of the labor market itself, the work that you have led, as well as the work that we've been doing – which is this question about adoption at the macro level, that's still fairly low. We look at the census data that tracks larger companies or mid-size companies on a monthly basis to say, ‘How much did you use AI tools in the last couple of weeks.' And that's been slowly increasing, but it's still sort of in the mid-teens in terms of how many companies have been using as a percentage. And so, we think that adoption should continue to increase. And as that does, for now, we think it is going to be a compliment to labor. Although there are some cohorts within sort of demographic cohorts in terms of ages that are probably going to be disproportionately impacted, but we don't think that that's a sort of near term 2026 story. Michelle Weaver: Well, thank you all for joining us and please follow Thoughts on the Market wherever you listen to podcasts. Thank you to our panel participants for this engaging discussion and to our live and podcast audiences. Thanks for listening. If you enjoy Thoughts on the Market, please leave us a review wherever you listen and share the podcast with a friend or colleague today.
In this episode of the Coaches Compass, Mike explains why a lot of coaches and coaching businesses are struggling right now. More importantly, he explains how you can be part of the small percent that thrive. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Think your B2B world is doomed to be dry and boring? Kathryn Frankson sits down with Jay Schwedelson to prove the opposite, pulling stories from massive fintech stages, tiny city libraries, and even her own tea obsession to show how human your marketing could be. From last touch attribution myths to three year event strategies that actually leave room for creativity, this conversation is basically a permission slip to stop hiding behind spreadsheets and start telling real stories. If you have ever been told to just “stick to the numbers,” you are going to feel very seen.ㅤConnect with Kathryn on LinkedIn and explore Money20/20 to see how she brings human first storytelling into massive global fintech events.ㅤBest Moments:(01:20) Kathryn shares how years as a quota carrying B2B sales rep shaped her obsession with human centered marketing and real storytelling.(03:40) Why she loves so called boring B2B industries and hires people with zero events background to keep perspectives fresh and curious.(07:30) The New Berlin library trust fall video, a renamed Minnesota town, and a car dealership spoof show how wildly creative “unsexy” sectors can be.(10:05) Kathryn breaks down how Money20/20 uses three year strategy, data, and clear guardrails so creativity and storytelling are baked into the plan, not random one offs.(12:05) A takedown of last touch attribution and the gap between how humans actually discover brands and how most marketing teams try to measure it.(15:05) Kathryn sells Jay on switching from coffee to tea with a mini masterclass on polyphenols, calmer energy, and her “I like my marketing hot, but my tea hotter” tagline.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
From tennis rackets to Beyoncé, Microsoft to Apple…brand legends David Aaker and Marcus Collins have seen it all, and they're here to close out our series with a masterclass on brand-led leadership.In the final episode of this season of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker reflect on the journey through our previous seven episodes before welcoming two of the biggest voices in marketing: David Aaker, often called the “Father of Modern Branding,” and Marcus Collins, award-winning marketer, author, and cultural expert. Together they dig into what it takes to get true buy-in for brand inside organizations, the traps of short-termism, and why culture, conviction, and clear differentiation are the ultimate energizers for growthFrom the evolution of brand equity to the five B's framework, from the lessons of Steve Jobs to the rise of cultural resonance, this finale ties the whole playbook together, offering both inspiration and practical tools for brand builders at every level.Closing thought: great brands don't just sell, they lead. And the smartest leaders put brand at the center of every decision.th David Aaker and Marcus Collins—If you've enjoyed this series, please share it with your team, your friends, or anyone passionate about building brands. Join in the conversation below…tell us what you've learned and what you'd love to hear in Season 2!—Download this week's worksheet: https://bit.ly/4qDgxKGRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this bonus episode of Creative Juice, Jack McCarthy joins Dave Hamilton as a guest on Gig Gab to dig into the real business of music, how to grow attention, capture it, and convert it into lasting fan relationships. You'll learn why the right material works, how to transform inspiration into your own content, and why audio quality matters less than energy when you're trying to make fans say, "who is this band?" It's about creating cultural moments, fueling FOMO, and turning one-time listeners into repeat buyers. This is where "Always Be Performing" extends beyond the stage into every piece of marketing you share. From building email and SMS lists to flattening the revenue rollercoaster with calendars and consistent outreach, you'll see how indie artists can move from surviving to thriving. Jack and Dave walk through practical strategies like dissecting viral hits, harnessing UGC, and even using AI to smash blank page syndrome. You'll hear why you're probably not being "salesy" enough, and how treating your marketing as another form of performance makes it feel authentic, not forced. If you're ready to stand out in a noisy world, this episode shows you how.
Well today we welcome Leah to the R2Kast
#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.This episode is powered by WelcometoTimesSquare.com, the billboard where you can be a star for a day.” http://WelcometoTimesSquare.comThanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com SummaryIn this conversation, Matt Medved, co-founder and CEO of Now Media, shares his journey from human rights research to becoming a leading figure in Web3. He discusses the evolution of NFTs, the impact of AI on music, and the importance of storytelling in the digital age. Matt emphasizes the need for creators to find their unique voice and leverage technology to enhance their work. He also reflects on the challenges and opportunities within the rapidly changing landscape of digital culture and media.Takeaways- Matt Medved is a prominent figure in the Web3 space, known for his work with NFT Now and Now Media.- The evolution of NFTs and blockchain technology has transformed the creative landscape.- Human rights research experiences shaped Matt's perspective on storytelling and social impact.- Transitioning from journalism to technology was a natural progression for Matt, driven by his passion for innovation.- Building Billboard Dance was a pivotal moment in Matt's career, influencing the dance music scene.- AI is revolutionizing music creation, providing new tools for artists to enhance their creativity.- The NFT boom brought excitement but also challenges, leading to a market correction.- Now Media aims to cover the broader spectrum of digital culture beyond just NFTs.- Advice for young creators includes finding their unique voice and leveraging technology to enhance their work.- Matt's legacy will be defined by his commitment to empowering artists and telling important stories. Chapters00:00 Introduction to Matt Medved and Now Media01:57 The Evolution of NFTs and Blockchain Technology03:55 Matt's Background and Early Influences08:05 Human Rights Work and Its Impact on Matt's Career11:52 The Intersection of Music and Journalism14:43 Transitioning to Technology and Music Journalism18:58 Building Billboard Dance and Influencing the Genre22:44 The Rise of Bedroom Producers and Mental Health in Music26:43 Embracing Technology in Music Creation29:46 The Future of Digital Art and NFTs31:50 The Evolution of Bitcoin and NFTs34:56 The Impact of NFTs on the Music Industry38:55 Navigating the Challenges of Entrepreneurship41:52 Maintaining Journalistic Integrity in a Rapidly Changing Landscape45:21 The Shift from NFTs to Broader Digital Culture49:26 The Resurgence of Collectibles in a Digital Age51:16 AI's Role in Modern Dating and Creativity54:10 The Balance Between Innovation and Regulation01:00:31 Legacy and the Future of Digital Media01:02:20 Advice for Young Creators in a Digital World
SHOW NOTES: https://www.haileyrowe.comer/get-unstuckJoin my free Facebook community for business support & to connect with other health coaches: https://www.facebook.com/groups/themarketinghubgroup/Facebook: https://www.facebook.com/haileyrowecoachInstagram: https://www.instagram.com/hailey_roweTwitter: https://www.twitter.com/hailey_rowe
New creators struggle to choose the right platform for monetization. Danielle Pederson, CMO at Amaze, explains how authenticity-first content strategy drives revenue generation. She outlines building genuine audience connections before platform selection, then leveraging merchandise sales through custom product design and direct fan engagement to convert followers into paying customers.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this Marketing Over Coffee: Learn about electric vehicles, solar energy, carbon harvesting and more from the man behind SuperCool! Direct Link to File Starting with the plan of being a spy in the CIA! Teaching at Nanjing University and working for Kryptonite Watching China ramp up and wondering what a billion cars on the […] The post Green Energy Update with Josh Dorfman appeared first on Marketing Over Coffee Marketing Podcast.
Coach's SVP of Global Visual Experience Giovanni Zaccariello reveals how the brand transformed from heritage accessory house to Gen Z cultural force by treating retail as community infrastructure. From hospitality-infused Coach Play stores to strategically sustainable holiday displays, the conversation explores how physical experience became Coach's competitive advantage in an increasingly digital marketplace.Why Shop When You Can Play?Key takeaways:Gen Z seeks human connection and community, not just product transactionsCoach studied consumers in their homes to understand life, not just buying behaviorsExperience per square foot matters as much as sales per square footUsing the same holiday tree for five years reduced waste while building brand consistencyPhysical and digital spaces should converge, not replicate each other"Putting bags on shelves was no longer an option because everybody during the pandemic, including my mom who is 89, can buy online. They're coming to the stores and they want more." - Giovanni Zaccariello [00:06:37]"The next few years are going to be years of what I call experience maximalism where literally new things are going to be mundane because consumers are so much more connected now on social, and they see what's going on." - Giovanni Zaccariello [00:44:50]"It's about the consumer talking to us instead of Coach talking to the consumer. It's a much deeper dialogue." - Giovanni Zaccariello [00:45:46]"When things don't work, we don't just move on. We've created this honest feedback loop where we learn from things. If we don't learn, what's the point of testing and learning?" - Giovanni Zaccariello [00:41:17]Associated Links:Explore Coach Play conceptsCoach coffee shopsCheck out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What happens when tequila meets soccer?
NEXT EPISODE→ It's Time to Pay Yourself | Book Club | ‘Profit First' by Mike Michalowicz | 109SHOW NOTES→ 317: The Full Show Notes PageFROM CHARELLE→ Annual Planning Checklist→ Annual Reflection Questions→ 1:1 Annual Planning Strategy Day→ Charelle's website→ Instagram→ LinkedIn→ TikTokWHEN YOU'RE READY
What do Santa, Suites, and Serenity all have in common? They're all at Hyatt Lodge Oak Brook Chicago! We're staying in their signature “Santa Suite” and chatting the holidays with Michelle Marvin, Director of Sales and Marketing!Michelle tells us about the scenic property, which is surrounded by forest preserve, and has rich historic ties to McDonald's former headquarters! Hear about the property's amenities, such as their absolutely insane indoor pool (perf for winter staycations), a full-service spa, and incredible wedding packages (Michelle even likely sold Aaron on scheduling his wedding)! We also chat about why they are the must-do location for winter and Christmas fun in the suburbs. This year's fun includes their famous holiday pop-up bar “Prancer's Pub”, the family-friendly “Deck the Halls” crafting & cocoa events, and of course - THE SANTA SUITE - a North Pole Suite which includes a special surprise from Santa and stunning lake views.Check out the links below to book a stay, explore the property, and plan your own suburban holiday fun!HOTEL RESERVATIONS: https://www.hyatt.com/hyatt-hotels/en-US/chilo-hyatt-lodge-oak-brook-chicagoHOLIDAY OFFERINGS: https://www.hyatt.com/hyatt-hotels/en-US/chilo-hyatt-lodge-oak-brook-chicago/holidaysPRANCER'S PUB MENU: https://www.hyatt.com/content/dam/hotel/propertysites/assets/hyatt/chilo/documents/en_us/dining/hearth-lounge/389115_Prancers_Pub_Menu_Card.pdfWEDDING INFO: https://www.hyatt.com/hyatt-hotels/en-US/chilo-hyatt-lodge-oak-brook-chicago/weddingsSPA: https://www.hyatt.com/hyatt-hotels/en-US/chilo-hyatt-lodge-oak-brook-chicago/spa
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Visual search remains underutilized by 73% of small businesses despite growing consumer adoption. Helen Pollitt from iStock brings enterprise-level visual content strategy expertise, having guided thousands of SMBs through digital transformation initiatives that increased organic visibility by measurable percentages. The discussion covers integrated content framework strategies that treat visual assets as core SEO components rather than secondary elements, and tactical approaches for small businesses to gain competitive advantages over larger enterprises through strategic visual search optimization.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Efficient Advisor: Tactical Business Advice for Financial Planners
In today's episode, we'll discuss: Year-end processing doesn't have to feel like an annual stress cycle. In this episode, you'll learn five simple strategies to make December smoother, more predictable, and far less overwhelming
Want to stop sending generic emails that get ignored? Wondering how to make your email marketing more profitable with less effort? To discover how to use email segmentation to increase revenue by sending smaller, more targeted messages to the right people, I interview Chris Orzechowski.Guest: Chris Orzechowski | Show Notes: socialmediaexaminer.com/695Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.