Podcasts about Marketing

Victoria Sinis is the founder of Creating Gems, an organization created to help young women break free from harmful narratives about themselves. Victoria used to work for an OnlyFans agency, recruiting creators, curating their social media presence, and managing marketing funnels designed to drive traffic to explicit content. In this episode, she shares what made her walk away from an industry she once believed was empowering.This episode is a re-release. It was first released in June of 2024.  Episode ResourcesArticle: Why So Many Teen Girls Are Planning on Becoming OnlyFans StarsArticle: What Porn, Loneliness, and OnlyFans Have To Do with Men Buying SexPodcast: Consider Before Consuming, Ep. 109: You Asked, We AnsweredVictoria's Website: Creating Gems

In this episode of Do This, Not That, Jay Schwedelson answers a listener's question on how to “un-AI” your marketing content, then shares his latest reality TV favorites.=================================================Best Moments:(00:30) Are there anti-AI things we should be doing to stand out?(01:40) Avoid the green check mark and party popper emojis—they signal AI-written content(03:00) Avoid words like unlock, discover, boost, grow, optimize at the start of subject lines or posts(04:15) Use expressive spelling, intentional typos, and no caps—AI will never suggest this(07:10) Below Deck season 12 just started—reality TV recommendations(08:09) Bachelor in Paradise is back July 7th—countdown begins=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Want a real marketing plan that doesn't live in your head or on a bunch of sticky notes?There's something powerful about experiencing world-class customer service firsthand and then turning around and asking, “How can I bring this level of intentionality into my shop?” That's exactly what happened when Brian and Kim Walker took a dream trip to the British Virgin Islands with close friends. What started as a much-needed vacation quickly turned into a masterclass in customer experience, delivered by locals who clearly understood the value of creating moments worth remembering.From the high-energy, fully branded Sweet Ice Willie who made them feel like family, to a rum-slinging boat captain with a loyal dog and a serious social media game, to a beach bar owner who somehow remembered names hours later in a crowd of 100 each story is a reminder that it's not always the fanciest place that leaves the biggest impact. It's the people. The vibe. The way you're made to feel.This isn't just vacation talk, it's packed with real-life takeaways for shop owners who want to stand out in a sea of sameness. You'll laugh, you'll probably want to book a trip, but more importantly, you'll walk away inspired to examine every touchpoint of your customer journey. Because at the end of the day, the experience is the marketing.Thank you to our friends at RepairPal for providing you with this episode. RepairPal's Certified Network of shops is trusted by millions of customers each month. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Buy Back Your TimeSweet Ice Willie Taxi & Tours Rum Runner BVIPlan with the ProsShow Notes with TimestampsIntroduction to the Podcast (00:00:01) The hosts welcome listeners to the Auto Repair Marketing Podcast.Vacation Overview (00:01:05) Brian and Kim share their dream vacation in the British Virgin Islands with friends.Perception of Vacation Costs (00:01:33) Brian discusses misconceptions about the affordability of chartering a catamaran compared to other vacations.Customer Experience as Marketing (00:02:08) The hosts emphasize that customer experience is a crucial aspect of marketing for businesses.YouTube Inspiration (00:03:38) Brian shares his YouTube discovery of "The Wandering Hillbilly" and his recommendations for the trip.Sweet Ice Willy Introduction (00:04:25) The hosts discuss their anticipation of meeting Sweet Ice Willy based on recommendations.Arrival of Sweet Ice Willy (00:05:20) Kim describes the energetic and unique arrival of Sweet Ice Willy in his custom truck.Sweet Ice Willy's Branding (00:06:13) The hosts highlight Sweet Ice Willy's effective branding and his engaging personality.Customer Experience with Sweet Ice Willy (00:07:32) They recount their enjoyable ride with Sweet Ice Willy, filled with music and local insights.Social Media...

What if your biggest marketing win is the one you're ignoring? You post every day. You write clever captions. You run ads, make videos, speak at events… and still wonder, “Where are the buyers?”Here's the truth: most businesses waste time and money on stuff that looks good, but doesn't sell. The hard part? Figuring out what's working and what's not.But today, you'll learn one simple trick that changes everything.It's sneaky. It's smart. And it tells you exactly which parts of your marketing bring in money—and which parts are just noise. Best of all? Once you set it up, it runs on its own.This method slashes your marketing costs, saves time, and helps you grow your business faster.Let's dive in.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email...

Canvas CEO Paul Woolmington on why everyone needs the NFL, and why brands need to weigh the value of running ads in live games vs. becoming part of the religion of sports fandom - with creators' help.

Join us as we sit down with Mike Freeman, Co-Founder of Mike's Quality Painting and One Day Concrete Coatings, and newest Associate Coach with Nolan Consulting Group. From starting a lawn mowing business with his brother at age 11 to building multiple successful ventures in Albuquerque, Mike shares his journey of creating opportunity-driven businesses that operate without constant owner involvement. He discusses how he successfully transitioned day-to-day operations while focusing on real estate investments and coaching, demonstrating the importance of strategic partnerships and complementary risk tolerances. Mike's story shows how prioritizing relationships, embracing calculated risk, and building the right systems can help trades business owners truly get "out of the hourglass.”

What if addiction recovery was treated with the same compassion, personalization, and whole-person care as any other chronic condition? We sit down with William McKinney, CEO of Eleanor Health, to discuss a revolutionary approach to addiction recovery that goes far beyond medication. Eleanor Health is transforming how we treat substance use disorders—integrating therapy, peer support, health coaching, and compassionate care rooted in science and dignity. William shares how Eleanor Health launched just before the pandemic, scaled during volatile healthcare shifts, and is now entering a rapid growth phase with plans to expand into a new state every month. You'll hear why this work is so personal for William, how the company is navigating stigma and digital marketing barriers, and why he believes Eleanor's model could extend to other addictions beyond substances in the near future. Whether you lead a health startup, care about mental wellness, or know someone affected by addiction, this episode is not to be missed.   Here are highlights: -Revolutionizing Addiction Care: Eleanor Health delivers whole-person, compassionate treatment. They are combining therapy, peer support, coaching, and medication without stigma. -Mission-Driven Growth: With expansion into nine states and more on the horizon, the company is scaling with discipline, purpose, and community impact at its core. -Culture That Connects: Eleanor's fully virtual model fosters transparency, inclusivity, and deep engagement powered by Slack, in-person retreats, and values-first leadership. -Marketing with Integrity: William reveals the challenges of D2C marketing in a crowded, skeptical online landscape. He shares how Eleanor breaks through with authenticity and real results. -A Broader Vision: Looking ahead, Eleanor aims to apply its approach to other forms of addiction like gambling, food, or digital dependencies to expand its impact beyond substances.    About the guest: William McKinney is the Chief Executive Officer of Eleanor Health, an outpatient addiction treatment program. William was most recently the CEO of Sevita (formerly The MENTOR Network), the leading provider of home and community-based specialty health care with 45,000 employees serving over 55,000 individuals. He led Sevita through several years of exceptional top- and bottom-line growth culminating in a successful transaction in 2022. Prior to joining Sevita in 2019, William served as president of the Integrated Care Group for Fresenius Medical Care, where he managed multiple business lines including Fresenius Health Partners, Fresenius Rx, and Fresenius Managed Care. William previously held senior leadership roles at MedSpring Urgent Care and WellCare Health Plans and also consulted for McKinsey & Company. William holds a B.S. in computer engineering and a B.S. in mathematics from Southern Methodist University in Dallas, Texas.    Connect with William:  Website: https://www.eleanorhealth.com/ LinkedIn: https://www.linkedin.com/in/william-mckinney-9972087/   Connect with Allison: Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web, and it is ranked the number 6 CEO podcast to listen to in 2025! https://podcasts.feedspot.com/ceo_podcasts/ LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: https://www.disruptiveceonation.com/    #CEO #leadership #startup #founder #business #businesspodcast  Learn more about your ad choices. Visit megaphone.fm/adchoices

I speak to Airbnb's CMO, Hiroki Asai, fresh off their 2025 Summer Release, where they announced their brand new "Services" and "Experiences" addition to the platform. This now positions Airbnb as the perfect alternative to a hotel when travelling. Hiroki touches on how they have launched this massive new innovation, why they do all their creative work in-house and rounds off with some poignant advice to marketers.Timestamps00:00 - Intro01:42 - Joining Airbnb at the start of COVID02:44 - Why Airbnb turned off performance marketing but invested in brand04:01 - Airbnb's origin story as told by their CMO, Hiroki Asai06:31 - The importance of design for Airbnb07:37 - Why all branding and advertising is done in house17:36 - How the new launch helps Airbnb hosts18:33 - What went into such a big launch20:36 - Some of the notable Airbnb experiences21:28 - The big redesign of the Airbnb app23:59 - How Hiroki leads the marketing organisation27:29 - How to launch a big product update29:37 - Revamping the Airbnb host experience31:45 - Hiroki's advice for aspiring CMOs

On today's episode of the Hospitable Hosts podcast, our guest is David Hillar from Casa Co-host located in Toronto, Ontario, Canada. We're going to hear a bit more about how David has grown his business and how he became an investor in Hospitable as well as a customer.Sleep easy, host confidently with Hospitable. Automate your guest messages, sync your calendar across booking channels, and protect yourself from bad direct booking guests.Sign up today at hospitable.com/podcast and get 25% off your bill for 3 months.

Stand Up is a daily podcast that I book,host,edit, post and promote new episodes with brilliant guests every day. Please subscribe now for as little as 5$ and gain access to a community of over 700 awesome, curious, kind, funny, brilliant, generous souls Check out StandUpwithPete.com to learn more Dean Blundell is a Canadian radio legend. Follow Dean On Substack Best known as a longtime morning host on CFNY-FM (The Edge) in Toronto, Ontario. In 2015 he was named the new morning host of sports radio station CJCL (Sportsnet 590 The Fan). Dean started his career in radio in 2001 and for nearly 20 years has been entertaining radio audiences. Dean's newest venture is the launch of Crier Media and his podcast “The Dean Blundell Show” which is gaining tremendous momentum across North America. Join us Monday's and Thursday's at 8EST for our Bi-Weekly Happy Hour Hangout!  Pete on Blue Sky Pete on Threads Pete on Tik Tok Pete on YouTube  Pete on Twitter Pete On Instagram Pete Personal FB page Stand Up with Pete FB page All things Jon Carroll  Follow and Support Pete Coe Buy Ava's Art  Hire DJ Monzyk to build your website or help you with Marketing    

Get a FREE Posing eBook from The Portrait System here: https://the-portrait-system.lpages.co/podcast-pose-funnel/On Today's special re-release of The Portrait System Podcast, host, photographer and educator Nikki Closser interviews Valentina Pardi-MacGregor. Valentina tells us all about her journey from being a shoot and burn photographer to switching up her business model and becoming a boudoir photographer for women over 40 with a $3300 average sale. Don't miss out on this incredible story!PODCAST LISTENER SPECIAL!! If you want to get started with the Portrait System, get a special discount using code “POD7” to get one month access for just $7 here https://theportraitsystem.com/pricing/IG https://www.instagram.com/theportraitsystem/YouTube https://www.youtube.com/c/theportraitsystemSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special episode, we're joined by Brett Haynes, the Head of Marketing at Door to Door Experts, for an inside look at the company and what it really takes to succeed in the door-to-door industry. With over five years in the company and over a decade in sales, Brett shares his unique perspective on what's been missing in the industry—and how Door to Door Experts is stepping up to fill the gap.You'll hear how the company is changing the game with D2DU 2.0, a revamped training system designed to give reps not just surface-level tactics but deep, step-by-step frameworks, mindsets, and techniques to truly master the craft. Brett explains how certification through D2DU isn't just about learning sales skills—it's about developing integrity and professionalism that can open doors (literally) across industries.

Rocky Xu built Rocky's Matcha from a flea market popup to LA's most coveted brand while working full-time. Learn his best strategies for success.For more on Rocky's Matcha and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this HCA coaching style episode, Kendra dives into how coaches can navigate the changing landscape of social media while continuing to build trust and convert leads. With consumer skepticism on the rise, traditional marketing tactics are falling flat—making authentic connection more important than ever. Kendra shares what's working now, including behind-the-scenes content, talking-head videos, and direct message conversations that feel personal and low-pressure. She also covers the role of open houses, group sales calls, and live events in building trust, plus tips for balancing Evergreen funnels with real-time engagement. If social media feels less effective lately, this episode will help you adapt your strategy and reconnect with your audience in a meaningful way. In this episode we cover:Building Trust in a Changing Market (01:02)Open House & Group Sales Calls(04:19)Content & Social Media Trends (07:24)Live vs Evergreen Launches (09:27)DM Engagement & Sales (11:45)Paid Sales Calls & Trust Gap (16:11)Retargeting & Marketing Strategy (19:21)About Colleen KurtzColleen Kurtz is a Functional Nutritional Therapy Practitioner and Clinical Therapist who helps burnt-out moms in their 30s and 40s overcome exhaustion and reclaim their energy—and their lives. She's on a mission to empower women to believe in their resilience, trust their bodies' innate wisdom, and finally prioritize their own needs without guilt. Colleen is the creator of Fatigue to Flourish, a transformational program that helps women move from chronically drained to vibrantly thriving through functional nutrition, foundational healing, and nervous system support. She also co-hosts The Calm Collective podcast, where she shares real talk and practical tools to help women break free from chronic stress and step into their most energized, joyful selves. When she's not geeking out over root-cause healing, you'll find her outside—either at the beach, the pool, or on a walk with her family. She's a big fan of working out, soaking up the sun, and reading… usually three different books at once (because why pick just one?). IG: @colleen_mindfullynourishedWebsite: www.mindfully-nourished.comLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Janice Greenwald, a seasoned marketing leader with over two decades of experience spanning Unilever, Sabra, and numerous natural food startups. Janice shares her expert perspective on what truly drives success in CPG marketing, introducing her expanded “C's and P's” framework and offering actionable insights for early-stage brands.They cover key topics including defining a compelling value proposition, conducting consumer research on a budget, evaluating product-market fit, optimizing packaging for shelf impact, and selecting the right creative partners. Janice also shares best practices for executing high-ROI tactics like retail media, demos, and digital couponing to drive velocity.Whether you're launching a new brand or scaling an existing one, this episode offers clear, strategic guidance to help your product stand out in a crowded market. Listen now!Grassroots Marketing Demos: https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-callJanice's Cs and Ps:Consumer – Who is your product for, and what real problem are you solving?Customer (Retailer) – You must show how your product will grow their categoryCategory – You're not just selling a product; you're helping drive category incrementalityCompetition – Understand the landscape and how your brand stands outProduct – Is it actually delivering on a relevant insight or need?Pricing – Must reflect your value proposition, margin goals, and consumer expectationsPackaging – Your single best marketing tool in-store—must break throughPlacement – Should be a joint effort with sales to get the best in-store visibility at the right retailers (or channels)Promotion – Covers everything you'll do to move product off the shelfListen in as they share about:Marketing for CPG BrandsMarketing Framework: Cs & PsProduct-Market Fit & RepositioningBrand Audits and Course CorrectionDriving Velocity: Practical TacticsMarketing Spend and ROI-Driven TacticsResearch & ValidationChoosing a Design PartnerEpisode Links:LinkedIn: https://www.linkedin.com/in/janice-greenwald-marketing-consultant/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Georgi DeCosta of Kaneohe, HI shares how she used baking to help overcome depression, and turned her baking therapy into a legitimate cottage food business that has given her a new purpose in lifeGet full show notes and transcript here: https://forrager.com/podcast/142

I want to hear your thoughts about the show and this episode. Text us here...What if your marketing actually worked, not just looked good?In this episode of Casa De Confidence, Julie sits down with Liz Johnson, President and Principal Consultant of Mountain View Marketing, a powerhouse agency helping small and mid-sized businesses scale sustainably through smart branding, strategic outreach, and ROI-driven marketing.With 20+ years of experience, Liz breaks down:The biggest branding mistakes small businesses make (and how to fix them)Why strategy should always come before tacticsHow her team helped businesses grow up to 300%—without a single contractWhat it really takes to create marketing that connects and convertsHow to rebuild after a bad agency experienceIf you've ever wondered why your marketing isn't giving you results—or how to create a brand that actually grows your business—this episode is a must-listen.What You'll Learn:The difference between marketing that looks good vs. marketing that performsHow to align your brand with your business growth goalsWhy relationships, referrals, and ROI are the secret sauce for longevityHow to confidently choose the right marketing support for your stage of business

Is the AI arms race a distraction? Tom Chavez, Founding General Partner at super{set}, brings his experience building companies acquired by Salesforce and Microsoft to examine AI's real business impact. He explains why specialized AI tools may outperform monolithic platforms, challenges current AI valuations, and shares practical strategies for identifying AI applications that deliver measurable ROI rather than following hype cycles.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you a teacher, homeschool hybrid leader, or microschool founder who feels overwhelmed by marketing your school? You're not alone—and you don't need to become a full-time marketer to attract the right families. In this episode, we're diving deep into the real, raw struggles of building a microschool from the ground up—juggling curriculum, enrollment, communication, and finances—while trying to find students who actually belong in your program. Makenzie shares the exact struggles she faced in Years 1–3 of launching her microschool—from having no enrollment system, no marketing consistency, and no follow-up strategy—to finally unlocking the systems that grew her school from 6 to 12, then 18 students in her living room… to 50… and now over 100 projected. If you've ever thought: “I'm not a salesperson.” “Marketing feels awkward.” “I just want to help kids and make a difference.” Then the Microschool Marketing Blueprint was made for you. This step-by-step course is packed with the foundational systems every microschool or homeschool hybrid needs to enroll students with confidence—and implement real growth strategies in as little as 3–6 weeks. Whether you're in Year 1 or stabilizing in Year 3, this is the marketing mentorship you've been praying for.

If you've ever dreamed of running marketing for one of the most iconic resorts in the Caribbean—or just wanted a peek behind the scenes of what it actually takes to make a destination “hot”—today's episode is for you. My guest is Jason Kycek, the Senior Vice President of Sales and Marketing at the legendary Casa de Campo in the Dominican Republic. And while Jason's resume includes time with some of the most respected names in hospitality, what makes this conversation so refreshing is that Jason is a marketer through and through. A builder. A thinker. A tinkerer. We talk about what it means to market an independent luxury resort in today's hyper-digital world. Why social media has become the new front door. How culinary strategy, entertainment programming, and influencer partnerships are being reimagined. And how the smartest marketers are building brands and balancing performance expectations—sometimes on a shoestring budget. Jason also shares his journey—from Wisconsin to the DR—and what he's learned leading marketing across both institutional hospitality groups and independently owned gems. Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world's top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we'd love for you to apply to join our Alliance at journey.com/alliance.

Mastering Marketing and Public Speaking with Profitable Impact Academy's Kat HalushkaOn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge welcomed Kat Halushka, international mentor, speaker, and co-founder of Profitable Impact Academy. Kat shared her remarkable journey from launching a six-figure marketing agency to becoming a high-impact public speaking coach. With a passion for authentic connection and storytelling, Kat delivers a fresh perspective on how entrepreneurs can amplify their marketing efforts through public speaking.The Power of Storytelling in MarketingKat began by discussing her personal love for pickleball—a hobby she picked up recently—and how such personal touches humanize entrepreneurs in the eyes of their audience. She believes that marketing success stems from more than polished campaigns; it's rooted in storytelling and authenticity. Her evolution from running a digital agency to co-founding Profitable Impact Academy was fueled by recognizing that speaking, not just selling, was the most effective growth lever for entrepreneurs.At Profitable Impact Academy, Kat helps business owners build one powerful talk that works across platforms—from webinars and podcasts to in-person events. By teaching people to speak with intention, Kat enables entrepreneurs to attract ideal clients without resorting to aggressive sales tactics. She champions the idea of “speaking to convert” while maintaining a connection-first mindset.Kat also emphasized the importance of consistency on social media—advising entrepreneurs to document their journey rather than overthink content creation. She and Josh agreed that showcasing both personal and professional moments fosters trust and resonance in a saturated online world. In today's marketing landscape, authenticity wins over polish.About Kat HalushkaKat Halushka is an international mentor, speaker, and coach. After moving to Canada, she built a six-figure marketing agency from scratch in under a year—only to sell it soon after to pursue her true calling: helping entrepreneurs grow businesses that support their ideal lifestyle. Over the past two years, Kat has spoken on over 200 stages and has generated more than $1 million in revenue through those appearances.About Profitable Impact AcademyProfitable Impact Academy helps entrepreneurs master the art of public speaking as a business growth tool. Through their signature programs like the Profitable Speaker Bootcamp, the Academy empowers business owners to craft compelling talks that consistently attract and convert clients across multiple platforms.Links Mentioned in this EpisodeProfitable Impact AcademyConnect with Kat on LinkedInEpisode HighlightsHow pickleball taught Kat the importance of balance and connectionWhy public speaking is a scalable, repeatable client attraction systemThe difference between content creation and content documentationHow authenticity outperforms polished perfection on social mediaThe structure of the Profitable Speaker Bootcamp and its transformative resultsThis episode offers entrepreneurs a compelling case for using public speaking as a marketing vehicle. With Kat Halushka's insights, business owners can shift from chasing leads to attracting them—by telling their story, staying consistent, and showing up authentically across platforms.Apply to be a Guest on The Thoughtful Entrepreneur:

Richard Harris sits down with Joe Beckler, Vice President of Development, Marketing, and Communications at CBMC (Christian Business Men's Connection), to discuss the importance of integrating faith into the business world. Charlie Kirk is coming to the T&L Annual Conference, which is scheduled for Sept 11-13. Subscribe to our newsletter: https://www.truthandliberty.net/subscribe   Get "Hope For The Future" here: https://info.truthandliberty.net/hope   Donate here: https://www.truthandliberty.net/donate   Original Air Date 06-02-25

Ready for a crash course in marketing strategy? In today's episode, I'm talking with acupuncturist Michelle Grasek about her top marketing tips. Michelle is the creator behind the Acupuncture Marketing School and podcast, and she is diving into her strategies for overcoming marketing fears, getting new patients quickly, and so much more. Review full show notes and resources at mollycahill.com/podcastMentioned in this Episode:Acupuncture Marketing School - Get $200 off with code HOLISTICHUB: michellegrasek.com/acupuncture-marketing-schoolAcupuncture Marketing School Podcast: michellegrasek.com/blogMichelle Grasek Website: michellegrasek.comMichelle Grasek Instagram: instagram.com/michellegrasekHolistic Marketing Hub holisticmarketinghub.com/enrollFollow Molly on Instagram: instagram.com/mollyacahill

✨  The Marketing Career Advice I'd Give My Younger Sister with Natalie Peters, Founder & CEO @Sky SocietyJoin Natalie for a special solo episode where she opens up with a real-talk career advice for anyone navigating the world of marketing in early stages.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Send us a textCrystal discusses why many contractors feel their marketing is random and ineffective, and provides practical solutions for creating a strategic, cohesive marketing plan that aligns with business goals.• Marketing without strategy leaves contractors feeling unsettled and disorganized• True marketing encompasses branding, advertising, content, and community involvement• Many contractors have advertising plans but lack comprehensive marketing strategies• Reactive marketing happens when you scramble for leads instead of planning ahead• Plan marketing at least one quarter at a time with themes, tactics, budget, and creative elements• Average ticket values and conversion rates must be tracked to evaluate marketing effectiveness• Successful marketing requires both consistency of message and frequency of delivery• Brand-forward (not tactic-forward) approaches create recognition and trust• Different marketing tactics serve different purposes and should be measured accordingly• Tracking and measurement systems prevent wasting money on ineffective marketing• Marketing is "a game of chess that you sit down and never get to get up" - always evolvingIf you've enjoyed this episode of From the Yellow Chair, please leave a review. If you need help creating an organized marketing strategy, contact Lemon Seed Marketing to work with Crystal directly.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Rational thinking might drive economics, but emotional behavior drives decisions. And no one understands that better than Dan Ariely, author of Predictably Irrational, a book that's reshaped our assumptions about how people make decisions.In this episode, we're unpacking key lessons from Dan Ariely's work with the help of our special guest, Leslie Alore, SVP of Marketing at Flexera.Together, we explore what B2B marketers can learn from setting the right expectations, why fewer choices close more deals, and how the power of “free” and fear of loss can drive serious retention.About our guest, Leslie AloreAs the SVP of Marketing, Leslie Alore leads Flexera's marketing strategy with an aim to create great experiences and outcomes for our customers.Her passion for people and technology—combined with more than 15 years of marketing leadership in the tech space—has established her as a successful, results-driven executive who enables teams to do their best work.Prior to joining Flexera, Leslie served as the Global SVP of Lifecycle Marketing at Ivanti. Before that, she held various marketing, operations and GTM strategy roles at Iron Mountain. Leslie is an active speaker and mentor in the GTM community, and has been recognized among “Top Women in Marketing” by Ragan Communications and “Women of the Channel” by CRN.Leslie holds a BBA in Management, and an MBA with a concentration in Strategic Leadership from Walsh College of Accountancy and Business Administration.What B2B Companies Can Learn From Predictably Irrational:Set expectations to shape reality. Great marketing doesn't just reflect value, it creates the conditions for it. Leslie highlights how expectations shape reality. When buyers believe something is good, they interpret every detail through that lens. This isn't about manipulation, it's about clarity and consistency. Leslie says, “The effect of expectations… believing beforehand something is good, therefore it will be or the reverse.” So stop hoping your audience connects the dots. Tell them what to expect, then deliver on it. Perception isn't a bonus, it's the foundation.Shrink your options to speed the decision. Too many options stall progress. The paradox of choice tells us more isn't better, it's paralyzing. Leslie urges marketers to curate the path forward: “You actually want to give people fewer options and take control of the options that they see.” Don't just join the shortlist, define it. When you narrow the frame, you speed up the decision for your customers. Turn “free” into staying power with loss aversion. There's magic in “free,” but the real power lies in what people fear losing. Once someone uses your product, whether it's a freemium tool or an ungated resource, they've invested. Now there's skin in the game. Leslie puts it simply, “People will overvalue something that's free and ignore kind of the trade-off costs associated. And loss is psychologically painful. We don't want to lose that, which we already have.” Whether you offer software, content, or services, create early wins. Then make the cost of leaving feel higher than the cost of staying.Quotes*“ There's many organizations that lean into that power of positivity…What's very interesting is that consumer brands do this a lot very, very well. B2B organizations tend to do almost the opposite. They tend to lean more into FUD. And that's a harder road to tread.”*“ If you're an organization that is selling software, the software is designed to provide a business outcome. It's designed to solve a business problem. Instead of focusing on, here's the business problem. Doesn't that suck for you? You can say, ‘here's the solution.*“You have the power, you can feel confident about your ability to achieve X, Y, Z because you've solved this problem.' It's saying the same thing, but orienting it in a positive way and being very, very, very consistent in that message. Beat that drum over and over and over again.”*“ Narrow down the competitive options for them. Your sales process will move faster. You will be able to take better control of the narrative if you say, ‘this is us and these are the two other vendors that look like us. And here's why we are different and better, and here's what you can expect from these guys.' And that doesn't mean saying negative things about them.  It's just highlighting your strengths and your virtues.”*“People are willing to accept trade-offs for something that is perceived to be free…This is the exact reason that PLG, product-led growth, is so powerful. Because if you can get people in the door with some sort of freemium offering, people will actually work harder to do the legwork to get a free product to work and interact with it, than they might be willing to put in for something that they have to go pay for. And then once they have it and they've put in the work, they don't wanna lose it.”Time Stamps[00:55] Meet Leslie Alore, SVP of Marketing at Flexera[00:56] Why Predictably Irrational?[02:20] The Role of SVP of Marketing at Flexera[02:47] Understanding Predictably Irrational[09:56] B2B Marketing Lessons from Predictably Irrational[37:49] Cognitive Dissonance in Buying Behavior[42:17] Emotional Marketing in B2B[46:18] Final Thoughts and TakeawaysLinksConnect with Leslie on LinkedInLearn more about FlexeraAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Marketing professionals Lisa-Marie Delgado from Gary J. Long Jewelers &Aurora Simpson from Holliday Jewelry share insights on retail strategies, event planning, and industry trends in an energetic conversation LIVE from the Punchmark Client Workshop in Charlotte, NC. Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

This episode features an interview with Avi Bhagtani, CMO at Digitate, a company that leverages machine learning and AI to intelligently manage IT and business operations.Avi discusses their success with regional, curated events and how they are investing in AI experiments. He also shares insights into how they are leveraging AI to optimize the website. Key Takeaways:Many successful events are curated, smaller and regional. Marketers who can meet their customer expectations and create networking opportunities with peers will pull ahead. The world of the traditional funnel is gone. The buyer journey is much more user dependent. Buyers have more agency and the journey has become very fast. The speed that generative AI can move when it comes to updating the website and launching ABM campaigns is already astonishing, and will only get better. Marketers should be leveraging these tools to move faster. Quote: “In the last one year, we have experimented with at least 12 to 15 new tools, either for finding our prospects or distilling our signals or increasing productivity with AI, right? Some of them have worked. Some of them have failed miserably, just the nature of the business today. But fortunately, we are doing this going in all eyes wide open, right? We know that some of these things are just gonna work. Some of these things have, you know, they have a little bit of a longer runway that they need to give you the results you want. Some of these just don't work, right? So that's where the majority of the investments are focused on today.”Episode Timestamps: *(03:07) The Trust Tree: Finding every avenue to intercept prospects*(09:06) The Playbook: Consistency of messaging over time*(31:31) The Dust Up: Answer what marketing will do for other functions*(33:48) Quick Hits: Avi quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Avi Bhagtani on LinkedInLearn more about DigitateLearn more about Caspian Studios

Schema markup is gaining importance for search visibility. Jade Pruett, founder of Hello SEO, explains why structured data provides critical advantages in an AI-driven search landscape. She discusses how schema creates efficiency for large language models and serves as a controllable optimization technique that SEOs can implement to improve content interpretation and performance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joe Stolte went from a rural farm town to breakdancing on global stages, to building and exiting multiple tech companies—including Lottery.com, which went public for over $500M. In this episode, Jeff Dudan and Joe talk about entrepreneurship, personal reinvention, building AI-powered companies like Daily AI, and raising resilient kids in a rapidly evolving world. You'll learn: The power of mastery from breakdancing to business Why Daily AI is revolutionizing email marketing What agentic AI means for the future of your company How to build brands with time-on-brand trust, not just ads Strategies to turn one customer into ten through referrals Why entrepreneurs need to parent with as much intention as they lead

Video is no longer just a "nice-to-have"—it's an essential tool for financial advisors looking to build trust, streamline operations, and enhance the client experience. In this episode, Libby sits down with Katie Braden to discuss why video is so powerful and how advisors can integrate it into their business in a way that feels easy and authentic. Whether you're just getting started or looking to improve your video presence, this conversation is packed with practical insights! What you'll learn in this episode: Why video helps build trust faster than traditional marketingHow to use video at different stages of the client journeyThe biggest mindset blocks stopping advisors from using video (and how to overcome them)Simple strategies to make video a seamless part of your business operationsBest practices for using video on your website, social media, and in client communicationsUsing video doesn't have to be overwhelming or complicated. Katie shares how to start small, focus on authenticity, and leverage video in a way that works for you. Tune in to learn how video can help you create stronger client relationships and a more efficient practice!Check out Katie's website HERE!Connect with Katie on LinkedIn HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Learn more about the Group Coaching & Mastermind HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.Check out more FREE resources and our FREE video library at http://www.theefficientadvisor.comLooking for all the resources from this episode? Check out this episode's webpage for show notes, transcripts, downloads and more!

In this episode of The Kula Ring, Olivier Bousette, Head of Marketing at Rittal Canada, shares his perspective on how B2B manufacturers can use automation to scale their marketing efforts, especially when working with small teams or serving global markets. Olivier explores how automation tools like AI-generated social media posts and chatbots can free up time for higher-value marketing work while helping maintain brand consistency across regions. He also addresses the challenges of adapting HQ-created content to local markets, navigating team churn, and aligning regional and global marketing priorities. This episode offers valuable insights for marketers managing complex product messaging across distributed teams and geographies.

Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #measurement #metrics #sales #marketingalignmentJason Theroux is on today to hammer home the crucial message to sales and marketing teams across the world: stop fighting for credit and start working together to support your organization holilstically. The conversation navigates through Jason's career path from sales roles to a significant marketing position, revealing critical insights into bridging the gap between sales and marketing teams. His experiences underscore the importance of collaboration over competition, highlighting strategies to align both functions for holistic business success.With over a decade of experience under his belt, Jason shares practical advice on fostering a unified marketing and sales team. Key themes from this episode include using technology to facilitate clear communication, implementing shared goals, and advocating for transparency and trust within teams. Jason underscores the role of leadership in establishing these cohesive practices, emphasizing that sales and marketing alignment can significantly enhance revenue generation and customer trust. Listeners gain insights into the potential changes in the marketing landscape, especially with emerging technologies such as AI, and how understanding these dynamics can better prepare teams for future challenges.______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guest:Jason TherouxConnect with the hosts:Evan HughesSteph Crugnola

Podcast Show Notes – Episode 232 | 06.03.2025 Episode Title: AI, Marketing, and Life w/ Dustin Sanchez   Episode summary introduction: Join Sean Barnes and Dustin Sanchez as they explore entrepreneurship and AI, tackling challenges and opportunities in these fields. Discover AI's impact on personalized marketing, brand building, and various professions, along with its role in education, robotics, and personal growth. They emphasize human connection in the AI era through networking and feedback, advocating for an abundance mindset in leadership. The episode covers modern dating, self-improvement, motivation beyond money, and the realities of entrepreneurship. Concluding with insights on forgiveness and anger management, they highlight the importance of supportive communities and faith in personal development.   Key Moments 0:00 – Introduction to Entrepreneurship and AI Challenges 0:58 – AI Interest and Personalized Marketing 4:53 – Brand Building and AI Adoption Perspectives 9:08 – AI's Future in Various Professions and Technologies 13:13 – AI's Impact on Education and Robotics Integration 21:00 – Human Augmentation, VR, and Consciousness 30:32 – AI and Personal Growth 37:45 – Desire, Action, and the 1% Mindset 44:16 – Human Connection in the AI Era 47:15 – Networking, Feedback, and Continuous Improvement 53:39 – Utilizing Podcasts for Career Advancement 56:29 – Abundance Mindset and Communication in Leadership 1:03:48 – Overcoming Scarcity and Pursuing Excellence 1:04:17 – Modern Dating Perspectives and Expectations 1:13:03 – Personal Growth Reflections 1:18:32 – Continuous Self-Improvement and Mission Discovery 1:23:10 – Motivation Beyond Money and Entrepreneurship Realities 1:28:08 – Adversity Balance and Entrepreneur Transition 1:33:46 – Letting Go and Forgiveness in Growth 1:44:20 – Personal Development through Past Experiences 1:48:04 – Anger Management for Positive Outcomes 1:53:32 – Supportive Male Communities and Faith in Personal Development 1:58:30 – Masculinity Revival and Closing Remarks   Key Takeaways Embracing AI can significantly enhance personal and professional growth if used as an operating system rather than just a tool for minor tasks. True leadership and success come from an unwavering commitment to personal development, discipline, and the willingness to address and overcome one's deep-seated challenges. Building meaningful human connections and maintaining strong communication skills are crucial in navigating the rapidly evolving landscape shaped by technology and artificial intelligence.   Guest: Dustin Sanchez LinkedIn: https://www.linkedin.com/in/dustinsanchez/ Website: dustinsancheztv.com Instagram: instagram.com/dustinsancheztv YouTube: https://www.youtube.com/@DustinSanchezTV   Host: Sean Barnes Website: https://www.wsssolutions.com/ https://www.seanbarnes.com LinkedIn: https://www.linkedin.com/in/seanbarnes/ https://www.linkedin.com/company/wsssolutions/ https://www.linkedin.com/company/thewayofthewolf/ LinkedIn Newsletter: https://www.linkedin.com/newsletters/7284600567593684993/

Want to submit an episode topic request? Text 'em here!This morning, I didn't want to get up. Not out of laziness...but because I was stressed, anxious, and filled with thoughts telling me I wasn't good enough. If you've ever had days where the weight of your emotions makes it hard to move, then this is for you.In today's real and raw episode, I toss the pre-planned topic aside to share a Holy-Spirit-led message straight from the heart. You'll hear how I invited God into my battle with anxiety this morning, the moment He reminded me that I don't have to be a victim to my thoughts, and how that reminder changed everything. This isn't a pep talk. It's a heart-to-heart. It's for the those who feels stuck, unseen, and spiritually weary in their life and overall calling...but want to fight again. By the end of this episode, you'll be reminded that you don't have to stay stuck in the funk...you can choose to rise, with God's strength in you! In this episode, you'll learn:

Send us a textIn this episode of the Amazing Teams podcast, we sat down with Hannah Manizza, VP of Marketing at Forge Biologics, to explore the concept of a “wrong rock boss” and the critical role of effective leadership in team dynamics. Hannah shares her personal journey from a structured corporate environment to the fast-paced world of startups at Forge Biologics, highlighting both her professional growth and the evolution of the company.We dive into:Why effective management starts with clear guidance and expectationsHow navigating ambiguity is a critical skill in startup environmentsThe power of understanding individual motivations within a teamWhat it takes to build a strong, high-performing team from the ground upTune in for Hannah's practical insights on leadership, adaptability, and what it truly takes to build an amazing team.Resources:Connect with Hannah on LinkedInLearn more about Forge BiologicsLearn about Adam Grant 

Your offer's perfect, your messaging's on point, but sales are stuck? It's not the big stuff killing conversions, it's the tiny, sneaky details making ideal clients hit the brakes.Join GROW Business & Marketing membership: https://peggyrejames.com/grow-membership/Ready to work less and make more through a scalable business model? Enrollment is open for GROW Business & Marketing Academy - Click here to join. Connect with me on Instagram: @peggyrejames Join the community: https://www.facebook.com/groups/sixfigureshiftcommunity/

Send us a textEver wondered why some healthcare marketers effortlessly secure meetings while others struggle to get past the front desk? This eye-opening training demonstration reveals the stark contrast between ineffective and successful approaches when engaging facility gatekeepers.Through a revealing side-by-side comparison, we expose common mistakes that doom marketing visits before they begin: disheveled appearance, lack of preparation, overlooking the receptionist's identity, and failing to differentiate your services. These seemingly minor errors signal disorganization and disrespect, creating barriers that even the best services can't overcome.The transformation begins with simple yet powerful adjustments. Professional presentation immediately elevates credibility. Learning and using the receptionist's name creates genuine connection with someone who influences access. Coming prepared with organized materials and business cards demonstrates competence. Most critically, clearly articulating what makes your service different addresses the facility's specific needs rather than adding to their pile of generic marketing materials.What resonates most powerfully is the reminder that receptionists are valuable team members deserving respect, not obstacles to bypass. As noted in the training: "That person at the front is very important and they are ignored." This perspective shift fundamentally changes the dynamics of facility visits.Whether you're new to healthcare marketing or looking to improve existing approaches, these practical strategies will transform your facility visits from frustrating rejections to productive relationship-building opportunities. Watch now to discover how small changes in your approach can open doors previously closed to your organization.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Episode Description:Welcome to AI Powered by People! In this episode, host Sarah Nagle steps into the world of Hyperlite Mountain Gear, a brand renowned for its minimalist, high-performance backcountry equipment. We explore Hyperlite's commitment to purposeful design, ultralight construction, and rugged durability, fueled by materials like Dyneema. Discover how the brand connects with its passionate user community and how customer insights shape their innovation. The episode culminates in a unique conversation: what if your gear could talk? We hear from Hyperlite's Head of Sales and Marketing, dedicated backpackers, and even an AI-voiced Hyperlite Southwest 55 pack, sharing its trail-worn wisdom.Host: Sarah NagleGuest: Jackie Burlidge, Head of Sales and Marketing at Hyperlite Mountain Gear.Special AI Guest:"Southie," the AI-voiced Hyperlite Southwest 55 PackWhat would you ask your backpack if it could talk? Share your ideas using #AIPoweredByPeople.Reach out on social media if you want to hear from your favorite products or brands.Join us every Tuesday for new episodes of AI Powered by People.Production Credits:Podcast: AI Powered by People, brought to you by Vurvey LabsProduced and Edited by: Sarah NagleSocial Media: Katie SizemoreResearcher: Analeis LarsonVurvey.com

On this episode of The No Normal Show, we jump headfirst into HBO Max's brand whiplash and why identity confusion can be a slow burn for brand trust. Leaning into the theme of brand reputation with our new TheFuture of the CMO report in hand, Desirée, Chris, and Chief Communications Officer at BPD, Ryan Colaianni, highlight what it means to be a healthcare CMO's in 2025. Should CMOs stay in their marketing lane, or take the comms wheel and drive reputation, strategy, and even policy influence? The team gets into the tension between doing more and doing it well—and why the structure of the CMO's team might be the real power play. This episode is your roadmap to relevance. Tune in now.Download our latest report, The Future of the CMO.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

Ever feel like you're doing all the right marketing things but still hitting a ceiling in your home inspection business? You're not alone. In this exploration of innovative marketing strategies, we dive deep into how Coco Chanel's revolutionary approach to fashion provides a perfect blueprint for home inspectors looking to stand out. What made Chanel remarkable wasn't that she completely shattered conventions—she simply bent them in ways that felt both novel and familiar. She designed pants for women when they only wore dresses, but maintained femininity in the design, creating something revolutionary that still felt accessible.This same principle applies perfectly to our inspection businesses. When we follow standard marketing playbooks—regular social media content, professional websites, office presentations—we can build successful companies up to a point. But breaking through plateaus requires thoughtful innovation. The most successful inspectors I've encountered find that sweet spot between the familiar and the novel, like the southern inspector who became his market's go-to professional by offering radon testing when no competitors did.The conversation explores practical ways to implement this "Chanel approach" in your business through both service offerings and marketing presentation. We examine when to innovate (start with just 10% of your marketing), how to identify opportunities others miss, and—crucially—how to avoid innovations that seem exciting but lack market demand. For every successful Coco Chanel, countless others failed by introducing concepts people weren't ready for.Ready to break through your business plateau? Subscribe now to continue this journey of professional growth, and share your own innovative inspection marketing successes with our community!Check out our home inspection app at www.inspectortoolbelt.comNeed a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.

We're excited to have new frogg toggs Director of Marketing, Donny Espey on the podcast to talk about his journey throughout the outdoor industry, exciting new things coming to froggtoggs, share hunting stories and much more! Companies we LOVE | Ways to Support the Podcast ↓froggtoggs - USE CODE ZD315 FOR 15 PERCENT OFF @ www.froggtoggs.com *Cannot be used in combination with any other promo code. Offer only available at www.froggtoggs.com.*Valid 8/30/2023 thru 12/31/2024Code Zeroduck15 for 15 percent off https://dirtyduckcoffee.com/Williamson Outfitters (Coastal Florida Waterfowl Hunts, Fishing, Gator Hunts and Much more!)https://floridaducks.com/Looking to waterfowl hunt in Arkansas? Give our good friend Kade Weatherford, Owner of Delta Thunder Outfitters a call at (870)-926-7944Special shout out to  @Gavin Powell for letting us use his song "The End" in our videos

What makes a product truly stand the test of time in a world of disposable everything?In this episode, Travis Bader flies to Montreal to go behind the scenes with Nanuk, a Canadian company building ultra-durable cases trusted by first responders, hunters, military, and outdoor professionals around the world. But this isn't just a story about rugged gear. It's about values, vision, and how leadership and culture shape what we build and how we live.Nanuk's VP of Marketing, Charles Benoit, joins Travis to explore the evolution of gear that lasts a lifetime, the balance between work and family, and the deeply human moments that remind us what really matters. From gear innovations and recycled materials to a canoe rescue that saved a life, this conversation covers it all.If you've ever wondered what's behind the gear you trust or how to build something meaningful in your own life, this episode delivers.https://nanukcases.ca/https://www.instagram.com/nanukcaseshttps://www.youtube.com/@NANUKGearProtectionTo join the Silvercore Club, check out https://www.silvercore.ca/club

"It's not about throwing tech or SDRs at the problem. If your teams aren't aligned, your content isn't differentiated, and your ICP isn't predictive, you'll keep spinning your wheels. ABM has to be a full go-to-market motion not just better targeting.” Kristina Jaramillo In this episode of Revenue Boost: A Marketing Podcast, titled Beyond ABM Platforms: How Predictive ICP and GTM Alignment Drive Revenue Results Kerry Curran sits down with Kristina Jaramillo, President of Personal ABM, to dive deep into the real meaning of an account-based go-to-market strategy (GTM) and why tech platforms alone won't fix your revenue challenges. Kristina reveals why many B2B teams misfire with ABM—treating it as a marketing campaign or demand gen add-on rather than a full-funnel revenue strategy. She breaks down: The difference between segment-level intent and predictive ICP How to build messaging that teaches for differentiation not just against competitors, but against the status quo Why content needs to align with enterprise priorities, not just pain points How to activate and align sales, marketing, and customer success for long-term customer value Why expansion and retention need the same strategic rigor as net-new acquisition Whether you're in SaaS, services, or B2B tech, this episode will help you rethink how your team is going to market and who you're truly built to serve.

Starting a business with your best friend might sound like a recipe for disaster to many entrepreneurs. But for Krista Williams and Lindsey Simcik, that's exactly how their journey into entrepreneurship began. With just a $15 recorder and a tiny closet, they launched Almost 30, a podcast that quickly grew from a side hustle to a thriving business. In this episode, Krista and Lindsey reveal how they navigate their “business marriage,” scale their podcast, and achieve lasting success as both entrepreneurs and friends. In this episode, Hala, Krista, and Lindsey will discuss:  (00:00) Introduction (01:12) The “Business-Marriage” Dynamic in Partnerships (07:12) Building Healthy Communication as Entrepreneurs (13:45) Almost 30: Scaling a Podcast from Scratch (19:39) Balancing a Side Hustle With Full-Time Work (27:13) The Power of Community in Podcast Success (37:47) What Is the Saturn Return? (41:55) Navigating Friendships in Entrepreneurship (45:41) Pivoting Your Career With Purpose and Clarity (56:26) Shifting Your Money Mindset for Financial Freedom Krista Williams and Lindsey Simcik are the co-founders and co-hosts of Almost 30, a top-rated podcast focused on personal development, relationships, wellness, and spirituality. Individually, Krista leads It's Krista, an online business with coaching services for women, while Lindsey runs New Mom on the Block, New Mom on the Block, a platform dedicated to supporting new moms on their motherhood journey. Their debut book, Almost 30, offers practical tools for navigating change with confidence. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits by going to joinbilt.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Krista and Lindsey's Book, Almost 30: bit.ly/Almost30-LK  Krista and Lindsey's Podcast, Almost 30: bit.ly/Almost30-apple  A Happy Pocket Full of Money by D.C Gikandi: bit.ly/AHappyPocket  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Startup, Passive income, Solopreneur, Founder, Networking.

In this week’s First $1,000 segment, discover how one resourceful marketer built a thriving custom GPT chatbot service—despite having zero programming experience. Tune in to learn how they landed their earliest clients, structured their pricing, and scaled up without writing a single line of code. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

Think your Amazon product isn't selling because it's too expensive? The real problem might not be your price—it might be your branding.   In this episode, Andy breaks down the difference between being overpriced… and being under-branded. You'll learn how perceived value impacts conversion rate, and why strong branding—not discounts—is the real way to win in 2025.   From main images and reviews to product copy and positioning, you'll hear what actually allows sellers to charge more—and sell more.   This is a must-listen if you're feeling stuck in a pricing war or tempted to keep lowering your price just to compete.   Book your free Amazon brand audit at www.weavos.io to get 3 custom tips to improve your listing and increase your perceived value.

In this episode of The Russell Brunson Show, I'm sharing the second part of our recent ClickFunnels Connect event in Salt Lake City. After I kicked off the day and McCall Jones crushed it on stage, we brought up Bridger Pennington, and what followed was part motivation, part marketing strategy, and part masterclass in how to raise money, think bigger, and lead like a true founder! Seriously… His presentation was insanely valuable! If you've ever wondered how the top 1% think when it comes to capital, scalability, and leadership… This session is packed with gold! Key Highlights: Why most entrepreneurs struggle to raise money, and what Bridger did differently The surprising “David vs Goliath” mindset that helped Bridger compete with billion-dollar firms How to pitch your business to investors (even if you don't think you're ready) Why “small thinking” kills momentum, and how to build a vision people want to fund Bridger's 3 keys to raising capital and building credibility fast What we can learn from the world's best fund managers, and how to apply it to marketing The difference between being a CEO and a visionary, and how to grow into that next level of leadership Whether you're bootstrapping a startup, scaling a sales team, or thinking about raising outside money for the first time… this episode will challenge the way you think about marketing, business, and what's really possible when you step into the founder role! To learn more about what Bridger is doing and stay in contact with him… Go to BridgerPennington.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.clickfunnelsconnect.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices