Podcasts about Marketing

Watch the YouTube version of this episode HEREAre you a law firm owner looking for tips on making better decisions? In this episode of the Guild Live Show, host Tyson Mutrux explores the latest in AI and marketing. He demonstrates the AI agent "Comet" for workflow automation, discusses tracking cryptocurrency investments, and reflects on business decision-making inspired by Jeff Bezos' “two-way door” concept. Tyson talks about the AI agent, Comet that can be used for workflow automation. It is a great tool that helps you with your tasks and can act as a thinking partner. A great aspect of this tool is that it can build you a workflow which Tyson provides a demonstration for. You can ask Comet to create things for you, such as providing you a rundown of your monthly calendar. Tyson also speaks to the limitations of the platform, which can cause frustration. Tyson shares Amazon's “two way door” concept for making fast decisions. The concept is that if you walk through a door and don't like what you see, you can walk out. If something works for you, that is great. But, if something doesn't, you can stop doing it. As it relates to law firms, this is an important concept. If you are using a tool or process in your firm that does not work, it is completely fine to stop using it and find a better option.Listen in to learn more!1:16 Discussion about the Comet AI browser agent6:34 Observations on Comet's speed and limitations15:24 Amazon's “two way door” concept for fast, reversible decisions16:20 The two way door concept and its relevance to his firm's decision-makingTune in to today's episode and checkout the full show notes here.

Christian Sandoval is a Strength and Conditioning Coach and Exercise Scientist with credentials including ISSA Master Trainer, Certified Speed and Agility Specialist, StrongFirst Level I Instructor, and Olympic Lifting Instructor, and the Founder and Owner of Total Athlete Training (TAT) in Utah. Christian's own journey began with a 20-year active-duty career in the U.S. Army. After retiring in 2014, he built TAT from the ground up. Today, it's more than a business—it's a performance-driven legacy in motion. Christian's education includes an AS in Exercise Science, BSBA in Marketing, MS in Organizational Leadership, and an MS in Human Performance. In this episode, Christian, Sophie and Tara talk about what it takes to be an athlete, the importance of preparation, effective training versus 'marketing', the value of leadership, and the purpose of life!   RESOURCES: Learn more about Christian's Total Athlete Training center in Utah here: https://tattraining.com/  Get 15% off Peluva minimalist shoe with coupon code COACHTARA here: http://peluva.com/coachtara   CHAPTERS: 0:00 Intro 6:30 Training with a coach vs. social media advice 8:35 Athletes & leadership 13:00 High level athletes & burnout 17:05 Perseverance as life's purpose 28:30 Injuries & training 41:00 Marketing vs. effective training 45:00 When you train as an athlete vs as a gymnast 49:30 Pay a visit to Total Athlete Trainin in Utah   WORK WITH ME: Are You Looking for Help on Your Wellness Journey? Here's how I can help you: TRY COACH TARA APP FOR FREE: http://taragarrison.com/app LEVEL UP PROGRAM: http://taragarrison.com/level-up INDIVIDUAL ONLINE COACHING: https://www.taragarrison.com/work-with-me CHECK OUT HIGHER RETREATS: https://www.taragarrison.com/retreats   SOCIAL MEDIA:  Instagram @coachtaragarrison TikTok @coachtaragarrison Facebook @coachtaragarrison Pinterest @coachtaragarrison   INSIDE OUT HEALTH PODCAST SPECIAL OFFERS: ☑️ Upgraded Formulas Hair Test Kit Special Offer: https://bit.ly/3YdMn4Z ☑️ Upgraded Formulas - Get 15% OFF Everything with Coupon Code INSIDEOUT15: https://upgradedformulas.com/INSIDEOUT15 ☑️ Rep Provisions: Vote for the future of food with your dollar! And enjoy a 15% discount while you're at it with Coupon Code COACHTARA: https://bit.ly/3dD4ZSv   If you loved this episode, please leave a review! Here's how to do it on Apple Podcasts: Go to Inside Out Health Podcast page: https://podcasts.apple.com/us/podcast/inside-out-health-with-coach-tara-garrison/id1468368093 Scroll down to the ‘Ratings & Reviews' section. Tap ‘Write a Review' (you may be prompted to log in with your Apple ID). Thank you!

This week on More or Less, the crew dives into the shifting narratives around AI (Finally everyone is getting on Sam's wavelength), the reality of LLM business models, and why infrastructure may not be the gold rush everyone thinks. We debate the hype cycles, the authenticity crisis in startup pitches, and the pitfalls of meme coins in the creator economy. Plus, is Burning Man over, and what can Taylor Swift teach us about brand-building in the internet age? As always, join Jessica Lessin, Dave Morin, Brit Morin, and Sam Lessin for an unfiltered, insider take on what's really happening in Silicon Valley.Chapters:0:40 – Intro and Silicon Valley Homecomings6:40 – AI, SaaS, and the Changing Narrative12:10 – The AI Moment: GPT-5 and the Plateau14:40 – AI Slop and the Devaluation of Content19:40 – OpenAI: From Hype to Sober Reality21:40 – The Problem with Narrative-Driven Startups24:40 – Marketing vs. Product: Who Really Wins?26:40 – Lying, Manifesting, and Silicon Valley Ethics30:40 – The Tower of Babel: Founders vs. VCs vs. AI36:40 – Burning Man: Has It Peaked?39:40 – Polyamory, Netflix Tropes, and the End of Media Originality43:40 – Meme Coins, Crowdfunding, and Creator Economy Pitfalls54:40 – Taylor Swift, Internet Fame, and Brand Lessons for StartupsWe're also on ↓X: https://twitter.com/moreorlesspodInstagram: https://instagram.com/moreorlessSpotify: https://podcasters.spotify.com/pod/show/moreorlesspodConnect with us here:1) Sam Lessin: https://x.com/lessin2) Dave Morin: https://x.com/davemorin3) Jessica Lessin: https://x.com/Jessicalessin4) Brit Morin: https://x.com/brit

Every law firm wants more leads — but what if chasing them is the very thing holding you back? In this episode of The Game Changing Attorney Podcast, Michael and Jessical Mogill tackle one of the most common (and costly) mistakes law firm owners make: pouring money into marketing before fixing the foundation of their business. A $100,000 ad campaign might sound like the fast track to growth, but if your systems, team, and client experience can't handle the volume, you'll end up scaling chaos instead of results. Here's what you'll learn: Why investing in marketing before your systems are ready creates more problems than profit How to recognize whether your firm needs capacity, optimization, or true demand generation The mindset shift that separates law firm owners who burn cash from those who build scalable, thriving practices Before you write your next big marketing check, listen to this episode. It might just save you $100K — and set your firm on the right path for sustainable growth. ---- 00:00 – Intro and setup: The difference between growing revenue and scaling your business 02:30 – Why mistakes don't define you — it's how you respond that matters 03:24 – Miles Davis on wrong notes and life lessons 06:42 – The $100K marketing question: Should you invest in leads or systems? 09:42 – Why scaling demand without capacity only creates bigger problems 10:36 – Run your own race: Why comparing your growth to competitors is a trap 13:40 – Should you hire before perfecting processes, or wait until everything is “just right”? 16:39 – How to expand capacity without sacrificing client experience ---- Links & Resources: Miles Davis Quote ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 389. AMMA — Stop Fixing $5 Problems and Start Solving $1M Ones 379. AMMA — If You're Still Chasing Leads, You've Already Lost 358. Your Competitors Don't Want You to Know These Game Changing Marketing Strategies

Corey and David continue the discussion of the role of AI in authentic social media marketing, brainstorming content, video content, and much more! Corey Perlman is a speaker, consultant, and nationally-recognized social media expert. His latest book Authentically Social: Break Through By Being You! has been called engaging, relevant, a must-read, and spot-on marketing advice for any business. Corey's spoken for notable brands such as General Motors, The Dallas Cowboys, The PGA Tour, and Sysco Foods on how to drive business results through social media marketing.

Watch the YouTube version of this episode HEREIn this episode of the "Maximum Lawyer" podcast, host Tyson is joined by law firm consultants Brooke and Pam to discuss the financial and leadership challenges of running a law firm. They explore the importance of hiring and retaining the right team, setting clear core values, and avoiding burnout by delegating tasks. This episode highlights the dangers of chasing revenue over profitability, the value of transparency and benchmarking, and the mindset shifts needed for sustainable success, emphasizing self-care, trust, and building a positive, high-performing firm culture.02:13 Why the $2 Million Benchmark?06:19 Traits of Highly Successful Law Firms19:59 Identifying and Managing Toxic Employees33:16 Warning Signs of Owner Overload41:27 Mindset Shifts for Law Firm Owners Connect with Brooke and Pam:Website Instagram FacebookLinkedInLinkedIn Personal Tune in to today's episode and checkout the full show notes here.Brooke LivelyFounder & CEO, CathcapBrooke Lively is the founder and CEO of Cathcap, where she helps entrepreneurial law firm owners and business leaders build profitable, sustainable companies. After earning her MBA in corporate finance and investments, she helped her family's firm hit seven figures in just eighteen months—sparking a career dedicated to turning gut-driven decisions into data-backed growth strategies. Since 2013, Brooke and her team have worked with hundreds of firms, bringing clarity, profitability, and stability. An EOS Implementer® and international best-selling author of Exit on Top and the From Panic to Profit series, Brooke is a sought-after speaker featured in Forbes, U.S. News & World Report, and on CNBC.Pam MeissnerCOO & CFO, CathcapPam Meissner, COO and CFO of Cathcap, is a seasoned financial strategist with decades of experience as a CFO, COO, and CEO across industries. She specializes in turning complex financials into clear strategies that drive growth and profitability, helping companies scale to billion-dollar valuations. Known for her global perspective, adaptability, and problem-solving skills, Pam draws on a career that blends business leadership with personal resilience. Beyond finance, she's an award-winning baker, avid reader, and self-taught fashion designer. Pam's leadership is rooted in clarity, creativity, and a commitment to helping business owners achieve both financial success and balance.

Sarah Franklin from Lulu teaches us how to turn our content into professional-quality books that build our brand and create new revenue streams. Sarah is the Public Relations Manager for Lulu.com, the publishing and print on demand company started in 2002 by Red Hat Founder Bob Young. Her primary role is to educate creators about the benefits of Lulu. With over 16 years experience in the publishing industry, Sarah is passionate about helping authors find ways to connect with their audience. In previous roles, she led author public relations campaigns and coached many more in preparation for their book launches. She lives in Raleigh with her family. Publishing a cookbook does not have to mean chasing a traditional book deal or managing inventory from your garage. Sarah shares how food bloggers can use Lulu's print-on-demand platform to create beautiful, flexible products without the hassle. From simple PDFs to polished spiral-bound books, this episode will help you see your content in a whole new light. Key points discussed include: - Cookbooks increase your authority: A printed book helps establish your expertise and leaves a lasting impression on your audience. - Print on demand keeps things simple: Skip the upfront investment and sell only when someone places an order. - Customize every detail: Choose your format, binding, paper type, and more to match your brand and audience preferences. - You can start small: A holiday collection, themed mini book, or even a recipe calendar is a great way to begin. - Revenue stays in your hands: You keep the profits instead of splitting them with publishers or distributors. - Publishing is easier than you think: All you need is a PDF of your book and cover, and Lulu provides templates to guide the process. - Marketing starts early: Build momentum before launch with pre-release buzz, giveaways, and local media outreach. - You are qualified right now: You do not need permission or a giant audience to publish something valuable. Connect with Sarah Franklin Website | Instagram

What if the digital chaos around us is actually clearing the path for something better? In this episode, I break down five major trends shaping the future of the internet—through a yogic, heart-centered lens. From the collapse of social media as we know it to the rise of trust-based business models, this is your roadmap to staying aligned, ethical, and empowered in an online world that's shifting fast. You'll learn:

In this episode of The Influence Factor, Alessandro Bogliari chats with Jonathan Kolozsvary, Global Head of Small Business at Visa, about the evolving landscape of the creator economy, emphasizing the importance of financial tools and resources tailored for creators. He highlights the recognition of creators as small businesses by Visa and the need for a robust financial infrastructure to support their unique challenges. The discussion also covers insights from the Visa Creator Summit, the significance of co-creation in product development, and emerging trends.

What happens when you combine groundbreaking genetic research with deep spiritual wisdom? Meet Francis Collins - the physician-geneticist who led the Human Genome Project, directed the NIH under five presidents, and helped develop the cure for cystic fibrosis. In this fascinating conversation, Francis reveals how he searches for three missing letters among 3 billion, why the COVID vaccine represents one of science's greatest achievements, and how faith and science enhance rather than conflict with each other. From his insights on presidential wisdom to his prescription for healing our divided nation, Francis shares lessons from his book "The Road to Wisdom" that challenge how we think about truth, trust, and what it means to be truly wise.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a world of constant disruption and global uncertainty, how can marketing leaders keep their teams focused, inspired, and moving forward? In this week's episode, recorded live at the Deloitte Digital Apartment during the Cannes Lions Festival of Creativity, Jim welcomes four senior marketing leaders who share how they lead with resilience, creativity, and conviction across industries and borders.Mélanie Brinbaum, Chief Marketing Officer of Nestlé Zone Europe // With a career spanning some of the world's most iconic consumer brands, Mélanie has led marketing at Nespresso and KitKat and held senior roles at Coty, Procter & Gamble, and L'Oréal. Today, she is steering Nestlé's European portfolio through a period of rapid consumer change—balancing tradition with innovation.Daniele Calderoni, Global Head of Brand Marketing at Zurich Insurance // At Zurich, Daniele is reshaping perceptions of what insurance means to customers, emphasizing trust, purpose, and relevance. Her decade at Mars equipped her with a deep understanding of how brands create enduring emotional connections—a skill she now brings to an industry not always known for its human touch.Scott Mager, U.S. Chief Marketing Officer of Deloitte // As the U.S. marketing leader for one of the world's largest professional services firms, Scott is infusing humanity into a 180-year-old brand. His approach emphasizes empathy, storytelling, and connection—demonstrating how even legacy institutions can stay fresh and relatable in a crowded marketplace.Joy Allen-Altimare, Global Chief Marketing Officer of Saucony // Joy is driving Saucony into the future, connecting the beloved running brand with a new generation of athletes and lifestyle consumers. With past leadership roles in luxury, tech, and media, she brings a cross-industry perspective on building relevance and community in rapidly evolving markets.This episode is a masterclass in leadership during times of uncertainty—showcasing how bold brand leaders navigate complexity, inspire their people, and turn challenges into opportunities.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI isn't magic—most CMOs are still getting it wrong. I break down the most common mistakes CMOs make when trying to plug AI into their marketing—starting with chasing flashy projects instead of real results. We dive into where content creation goes wrong, why clean data and governance matter, and how to build a team that's actually fluent in AI. If you're not managing drift or thinking long-term, you're just playing catch-up. TIMESTAMPS (00:00) Introduction to AI in Marketing (00:57) Avoiding Vanity AI Projects (03:05) Content Creation and AI Missteps (05:50) Establishing AI Governance (08:12) Managing Model Drift and Data Hygiene How to Connect: IG: / ericosiu X: / ericosiu

Today's show features: Ryan Rohrman, CEO of Rohrman Auto Group Michael McDonald, Assistant Head Coach of Marketing, Jeff Wyler Automotive Family Carolina Pereira, Marketing & Technology Director at Weston Nissan Volvo` This episode is brought to you by: Prime Dealer Equity Fund - Prime Dealer Equity Fund is providing a limited number of accredited investors with $100,000 or more the rare opportunity to invest directly into franchised auto dealerships; the offering can only be made via the Private Placement Memorandum under Regulation 506(c). Led by seasoned operators with deep experience in both dealership operations and fund management, the fund is designed to deliver consistent cash flow and long-term capital appreciation. f you're looking to diversify into this asset class—this is your chance. Check out ⁠https://primedealerfund.com/CDG/⁠ to learn more. Disclaimer: This is not an offer to sell or a solicitation of an offer to buy securities. Any investment can only be made through the official Private Placement Memorandum and only by verified accredited investors. Nothing stated here should be considered investment advice. — Check out Car Dealership Guy's stuff: CDG News ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://news.dealershipguy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CDG Recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ dealershipguy.com

What if the #1 reason you feel burned out is because you're unknowingly doing three completely different jobs?In this solo episode, I break down the Triad Advisor Model—the exact system top firms are using to scale without sacrificing freedom. You'll see why trying to run your practice alone is like running a Chick-fil-A by yourself—taking orders at the register, cooking the food in the back, and delivering it to the table—and how to replace that chaos with a clear, scalable system that frees you up to grow.Most advisors try to grow by doing more, but that path leads to burnout and stalled revenue. Instead, I'll show you how to divide the advisor role into three specialized positions—selling, planning, and service—so you can build a business that grows beyond you.You'll learn how to hire the right people for each role, compensate them for long-term success, and create a repeatable “advisor pod” system you can scale like clockwork.4 of the biggest insights from Brad Johnson…#1.) The 3 Roles That End Advisor Burnout How a Chick-fil-A-style model splits the advisor job into selling, planning, and service—so you stop doing everything yourself and start scaling with ease. #2.) The Process to Hire, Train, and Scale on Repeat A step-by-step system to find the right people, develop their skills, and build “advisor pods” you can copy and paste as your firm grows. #3.) The Personalities That Thrive in Each Role Why matching natural strengths to each advisor seat is the key to efficiency, retention, and a better client experience. #4.) How to Grow New Advisors Without Risking Big Prospects From “never leave an empty seat” to the “reverse shotgun” approach, discover how to groom future selling advisors without putting your top clients on the line.SHOW NOTEShttps://bradleyjohnson.com/130FOLLOW BRAD JOHNSON ON SOCIALXInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations.The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for.Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP08254657222 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Malibu Compost CEO Randy Ritchie talks about how some products might just have good marketing while others can be the real deal.   Subscribe for more content on sustainable farming, market farming tips, and business insights!   Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower:  Instagram  Instagram Listen to other podcasts on the Modern Grower Podcast Network:  Carrot Cashflow  Farm Small Farm Smart  Farm Small Farm Smart Daily  The Growing Microgreens Podcast  The Urban Farmer Podcast  The Rookie Farmer Podcast  In Search of Soil Podcast Check out Diego's books:  Sell Everything You Grow on Amazon   Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Sometimes Jay Schwedelson gets into consultant mode, and with Gary Vaynerchuk in the hot seat, it turns into pure gold. This conversation is part marketing therapy session, part culture playbook, and part Knicks nostalgia trip. From why boosting bad creative is like lighting money on fire, to how brands should actually ride viral waves without getting lost in them, Gary breaks it all down with his trademark intensity. If you've ever wondered where branding ends and sales begins, or how to play the long game in the new era of “interest media,” this is one you'll want to hear all the way through.ㅤCheck out Gary Vaynerchuk's book Day Trading Attention for a practical breakdown of today's most effective content formats, explore more of his work at garyvaynerchuk.com, or follow him on Instagram for his latest insights.ㅤBest Moments:(03:14) Gary calls boosting underperforming posts the single stupidest thing in marketing(05:11) The nuance of “jab, jab, jab, right hook” and why entitlement ruins the ask(07:12) How to sample your own winning content and turn it into conversion gold(09:45) Why last-touch attribution is total garbage and branding gets lost in the math(15:22) Gary imagines going full suit-and-tie just to flip culture on its head(18:00) Why niche passion beats follower count in today's “interest media”(23:03) The PAC framework: platforms, algorithms, culture as the real marketing playbook(28:12) The difference between viral micro-moments and long-term cultural movements(30:54) Knicks heartbreak in '94 and why Ewing and Mason still matterㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Watch the YouTube version of this episode HEREAre you looking for some tips on changing your mindset for the better? In this episode of the Maximum Lawyer Podcast, Tyson interviews John Kormanik, a former trial attorney turned coach, about his journey overcoming limiting beliefs and the power of mindset. Tyson and John talk about the importance of mindset shifts when it comes to growth and success. For John, this involved thinking about how lucky he was to do certain things and to have a choice in the life he is living. This really shifted his relationships with his family as well as how he viewed himself. Mindset shifts are important for growth and success. Having a negative mindset can affect how your life moves forward. If you want to grow and succeed, you have to have the mindset necessary to reach that.John shares his insights on self-criticism and the effect it can have on people. Being self-critical and hard on yourself can really affect your mental health. The key is to show up and do the work for yourself. Attorneys in particular are risk averse and learn not to take the leap and keep things safe. Because of this, many are self-critical and don't think they are good enough. To get over this, it is important to think about what will happen if you fail and if you don't. Think about what the worst case scenario is and if it really will impact you in the long run. Most times, things are not as bad as you think, so letting things go a little bit can really save you from yourself.Listen in to learn more!6:48 How a mindset shift impacts personal growth17:29 John explains his coaching process28:00 How harsh self-criticism can cost opportunities 32:39 Discussion on how upbringing sets mental limits41:39 Advice for those unsure of their focusTune in to today's episode and checkout the full show notes here. Connect with John:Website Instagram Linkedin  

What does it take to turn six acres into a destination for food, flowers, and connection?  On this episode of the Thriving Farmer Podcast, Michael talks with Julie Warpinski, founder of Rosewood Farm in Sugar Grove, Illinois. Drawing on her background as a chef, Julie has transformed six acres into a vibrant destination for seasonal produce, fresh flowers, and memorable events. From CSA programs and farm camps to weddings and cooking classes, Rosewood blends the beauty of farm life with the joy of gathering. In this episode, you'll hear: From Kitchen to Field – How Julie's culinary roots inspired her journey into farming [0:57] Hands-On Learning – The types of classes and educational programs offered at Rosewood [8:07] Seasonal Growing – How Rosewood produces fresh vegetables and flowers throughout the year [10:31] Marketing the Farm – The strategies Julie uses to reach and engage her customers [16:18] Life on the Farm – What a typical day looks like and how Julie manages her time [27:47] Sustainability in Practice – Julie's perspective on long-term living and working on the farm [31:02] Serving the Community – Where Rosewood's customers come from and how they connect with the farm [40:50] Words of Wisdom – Julie's advice for leaving a corporate job to start a farm [43:38]   Don't miss this episode if you're curious about blending good food, community spirit, and sustainable farming into one thriving business.   About the Guest: Former chef turned passionate farmer, Julie founded Rosewood Farm to reconnect people with the source of their food. What began as a personal journey has grown into a thriving community hub focused on naturally grown produce, fresh-cut flowers, and hands-on education. Rosewood Farm hosts seasonal events, farm camps, and cooking classes to inspire a deeper appreciation for sustainable living.   Connect with Rosewood Farm:

NUDESTIX Cofounder Taylor Frankel built celebrity partnerships and scaled the beauty empire to 8-figures. Discover the unique equity deals, and authentic content strategy that helps them stay ahead and set the trends.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Why Does My Business Website Have No or Low Internet Traffic? (SEO Masterclass with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.This Clubhouse LIVE! Audio Marketing Club discussion centers on common reasons why websites experience low or no traffic, primarily attributing it to lack of connection with search engines like Google Search Console. Favour emphasizes that a website is like a "house," requiring proper ownership and consistent engagement to appear in search results and gain visibility.Sign up for our 4-Day LIVE! Marketing Workshop | Starting August 26-29, 2025 | Click this link here to sign up!The conversation further explores the importance of transactional value on websites and the strategic use of platforms like Reddit, Wikipedia, YouTube, and Google for driving traffic, highlighting that owning your digital real estate is crucial for long-term business success with traditional and artificial intelligence search engines. Favour advises businesses to focus on strategy, consistency, and answering user queries through their website content to improve their online presence and conversion rates.FAQS: Website Traffic | The Engine and The FuelWhy does my website have low or no traffic?The primary reason a website experiences low or no traffic is a lack of connection to search engines. Your website needs to be recognized and indexed by major search engines like Google (via Google Search Console), Bing (via Bing Webmasters Tools), Yandex, Ecosia, DuckDuckGo, and even AI search engines like ChatGPT and answer search engines like Alexa. Without this connection, your website is essentially invisible to people searching for information, products, or services that you offer. Think of your website as a car; without a battery (the connection to search engines), it won't run, no matter how good it looks.How do search engines act as the "battery" for your website?Search engines are the "battery" because they provide the power and connectivity needed for your website to be found. Just as a car needs an active battery to drive or a remote needs batteries to turn on a TV, a website needs to be connected to search engines to gain visibility and traffic. These platforms are the conduits through which potential visitors discover your content. If your website isn't indexed and recognized by these engines, it's like having a car without an engine – it exists, but it cannot function as intended to bring you where you need to go.What is Google Search Console and why is its connection to my website crucial?Google Search Console is Google's internet service provider for your website. It's the critical link that allows Google to understand and index your site's content. Connecting your website to Google Search Console is the first step in ensuring your site can be found by users through Google searches. Without this connection, Google cannot effectively "see" or "read" your website, making it difficult for your content to appear in search results. It's also vital for verifying ownership of your website, similar to holding the title deed to a car – you can't truly operate or sell something you don't legally own.What does "domain authority" mean and how does it impact website traffic?Domain authority is a measure of a website's credibility and trustworthiness in the eyes of search engines. A higher domain authority generally leads to better search engine rankings and more traffic. When you first launch a website, its domain authority is effectively zero. Consistently creating and updating high-quality content, building valuable backlinks, and ensuring your website is connected to search engines can gradually increase your domain authority. This is a long-term strategy; typically, a website gains about seven domain authority points per year with consistent effort. The higher your domain authority, the more Google trusts your site and the more likely it is to rank higher in search results.Why is owning your website and its properties (like Google Search Console) so important for long-term success?Owning your website and its associated properties, especially Google Search Console, is paramount because it grants you control and access to your digital real estate and traffic data. Without clear ownership (e.g., if a developer verifies Google Search Console under their account instead of yours), you risk losing control over your site's visibility, data, and future direction. This ownership ensures that the traffic and insights generated from your online efforts truly benefit your business, rather than contributing to platforms or entities you don't control. It's about building and owning assets, not just renting space.How does content strategy, particularly answering specific questions, contribute to website traffic?Creating targeted content, especially articles that directly answer frequently asked questions, is a highly effective way to gain traffic. When people search for specific information, they are looking for concise and direct answers. By structuring your content to provide these precise answers, you increase the likelihood of your website appearing in search results for relevant queries. This approach focuses on fulfilling user needs and providing immediate value, which search engines recognize and reward with better visibility. The more questions you answer well, the more traffic you'll attract.What is "transactional value" in website content and why is it crucial for increasing traffic?Transactional value in website content refers to anything that facilitates an exchange or provides a clear benefit, leading to an action, decision, or deeper engagement from the user. This isn't limited to direct sales; it also includes providing useful information that helps users make informed decisions, offering resources, or solving problems. Websites that consistently offer transactional value (whether it's through product reviews, how-to guides, educational content, or direct sales) are more likely to attract and retain traffic because users perceive them as useful and goal-oriented. Platforms like Reddit, Wikipedia, YouTube, and Amazon are highly cited by AI search engines because they all offer diverse forms of transactional value.What are common mistakes businesses make that hinder website traffic, and what should they focus on instead?Common mistakes include failing to connect to search engines, not owning their website's key properties (like Google Search Console), neglecting content creation and updates, and using landing pages when a full website is needed. Many businesses also fall into the trap of solely relying on social media platforms they don't own, instead of driving traffic back to their own website. To succeed, businesses should focus on strategic planning, consistent content creation, actively managing their website's SEO (Search Everywhere Optimization), understanding and utilizing their analytics, and ensuring their website offers clear transactional value. 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Nunky Koma is a dynamic woman of faith, influence, and purpose, seamlessly blending the business and creative worlds. With an Honours degree in Marketing and a background in corporate sales at a Bidvest company, Nunky transitioned into real estate where she now thrives as a Property Practitioner, guiding especially first-time buyers toward confident homeownership. Beyond property, she is also a Gospel artist, known for inspiring tracks like “O Sechabelo” and “Able”, driven by her deep love for Jesus and a heart to serve. Whether in real estate or music, Nunky is passionate about empowering, uplifting, and transforming lives.In this episode, Nunky Koma shares her inspiring journey from loyal podcast listener to featured guest, proving that showing up authentically and consistently pays off. We dive into why authenticity is non-negotiable for new agents looking to build trust and credibility in real estate, especially in today's competitive market. Nunky also shares her strategy for social media success—focusing on educational content that adds real value—and how this approach has helped her grow both her influence and her client base with integrity.You Can Find Nunky @:Facebook: https://www.facebook.com/nunkywithKwInstagram:https://www.instagram.com/nunkykomarealestate/

Gareth Laffely is a licensed sound healing practitioner with the Sound Healing Academy. He grew up just north of Nashville, Tennessee, and now lives in central Maine. Descended from the Mi'kmaq Native American people, Gareth has a passion for using traditional instruments from his culture to make a positive impact in the lives of those around him. Gareth began his relationship with the Sound Healing Academy in 2021 when he took the Level 1 Sound Healing with Rhythm and Drums program. A year later, he completed his Level 2 training in the 1-2-1 Diploma program. Prior to his training, he spent several years bringing his Native American flutes into hospitals and nursing homes, using music to comfort terminally ill patients and their families. With a deep love for teaching, Gareth has hosted flute and drum workshops across the United States since 2013. He believes music is extremely powerful and can transcend personal limitations. In addition to his experience with integral sound healing, Gareth is also a recording artist and composer. He has released five CDs, including one recorded with George Lucas' symphony at Skywalker Ranch, and his music has been licensed by the Discovery Channel, A&E, History Channel, Travel Channel, and PBS. Gareth also reached #2 on the Billboard Music Charts for New Age. He holds a master's degree in Digital Marketing from East Tennessee State University and is honored to be working as Head of Marketing at the Sound Healing Academy as they change lives around the world. https://www.garethmusic.com/ Laura Turian is an Angelic Reiki Master, Intuitive Tarot Reader, Crystal Healer, Candle Maker, free spirited Aquarius and proud cat mum to Angelo. She is a Digital Marketing Specialist at The Sound Healing Academy, where she combines her creativity and passion to share the transformative power of sound healing with a global audience. Through her sacred business, The Journey To Higher Self, Laura offers energetic healing sessions that help people release what no longer serves them and step into their purpose, joy, and authenticity. Drawing on her skills in Angelic Reiki, Tarot Reading, Crystal Healing, and Integral Sound Healing, she guides others through their multidimensional healing journeys — opening hearts, expanding consciousness, and inspiring people to live their most aligned lives. https://thejourneytohigherself.co.uk/ Sound Healing Academy: https://www.academyofsoundhealing.com/ Natalie Brown, host of Sounds Heal Podcast: http://www.soundshealstudio.com http://www.facebook.com/soundshealstudio http://www.instagram.com/nataliebrownsoundsheal http://www.youtube.com/soundshealstudio Music by Natalie Brown, Hope & Heart http://www.youtu.be/hZPx6zJX6yA

Before diving into my new miniseries on brothels, dungeons, massage parlours, and online platforms, I'm taking you back to where it all began. This episode opens the “Business of Sex Work” with a personal lens—how I became a Dominatrix, what the job really involves, and the layered challenges we face: stigma, emotional labor, financial exclusion, and more. It's the behind-the-scenes look at sex work you won't find on Netflix.Watch on YouTube: https://youtube.com/evaohMore on Eva Oh: https://eva-oh.comHIGHLIGHTS:Here are the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time.(00:00) - Welcome. What is #teakink(00:15) - The Scope of My Job(01:45) - The Interest in Sex Work(02:40) - The Intricacies and Evolution of My Work Responsibilities(04:50) - What a Receptionist Shielded Me From(09:30) - Why I Do Sex Work Despite the Challenges(11:05) - Dungeon vs Indie(11:50) - Navigating Societal Stigma(12:30) - Marketing and Perceiving Yourself(14:00) - Navigating Space and Community Challenges(15:55) - Interpersonal Session Skills(17:00) - Feeling Safe in My Workplace vs In Public, Workplace Wins(20:05) - Financial Exclusion and Structural Violence in Banking for Sex Workers(25:45) - The Power of Resilience, Community and You(27:43) - My Internship at a Sex Work Organisation(28:30) - Learning About the Backpage Shutdown Impact on Sex Workers(30:00) - The Data for Decriminalisation by Amnesty International vs Puritanism(31:17) - Why I Love My Job

In the newest episode of Delivering #MarketingJoy 1on1, join me as I talk about appreciation marketing as a whole, the importance of customer relationships, and tactics for implementing appreciation marketing. Watch now!

In this episode of the Modern Direct Seller Podcast, we're hanging out with three of our Academy VIP members—Cindy Ortiz, Mary Sarah Hoole, and Amy Colbert—for a real, behind-the-scenes chat on balancing relationships with marketing automation. From in-person events and referrals to websites, lead magnets, and email marketing, they share what's actually working for them right now. We talk about showing up authentically, focusing on consistency (not perfection), and building a business that feels sustainable without relying only on social media. It's packed with ideas and encouragement you can put into action today! Want to connect with today's guests? You'll find Cindy at cindyortiz.net, Amy over at amycolbertbeauty.com, and Mary Sarah at legallyscented.com. Be sure to check them out and see how they're building their brands in their own unique ways!Time-Based Notes: 0:36 Meet Cindy Ortiz, Mary Sarah Hoole & Amy Colbert4:50 Most Successful Sales Strategies9:36 How These Direct Sellers are Using Oh My Hi17:12 Tips to Grow Your Audience25:42 Advice for New Direct Sellers37:05 Biggest Wins as Academy VIP Members44:39 Fave Office Supplies & How to Connect50:10 Sponsor Message Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode250

Taylor Swift is inspiring creative restaurant marketing ploys. Operators are encouraging franchisee growth with cash incentives. And Applebee's is launching an appetizer value ploy.

Even with AI, sales still comes down to human connection. This week on Grit, Dan Lee shares how Nooks automates busywork like research and dialing for thousands of sales teams, letting reps focus on the conversations that close deals.He also shares his “do more with less” approach, why cold calls still convert, and how to maximize human impact alongside AI.Guests: Dan Lee, CEO and Co-founder of Nooks and Leigh Marie Braswell, Partner at Kleiner PerkinsConnect with Dan Lee: XLinkedInConnect with Leigh Marie BraswellXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins

Feeling like your summer marketing has been a half-finished puzzle? You're not alone. The seasonal chaos of vacations, kids at home, and disrupted routines leaves many entrepreneurs struggling with inconsistent content creation and unclear focus.The good news? It's not about having too little time—it's about making three specific marketing decisions that will transform your approach and eliminate that overwhelming feeling of constantly throwing spaghetti at the wall.In this episode, I break down exactly how to simplify your next 90 days of marketing by focusing on priority channels, content themes, and a realistic schedule. You'll discover why you don't need to be everywhere (just where your audience is), how to create content around themes that directly connect to your offers, and how to design a marketing schedule that actually fits your life.I share my 15 years of experience to explain why daily content creation is nearly impossible for busy entrepreneurs and offer practical alternatives like content batching that maintain consistency without burnout. We explore the critical relationship between your marketing strategy and customer journey, showing how intentional content creation guides your audience toward your solutions.Ready to move from summer chaos to fall focus? I'm hosting a 4-day Marketing Momentum sprint starting August 25th where we'll work together to create your complete 90-day marketing plan with clear priorities, realistic schedules, and systems to keep everything running smoothly. Join me and discover the peace that comes from having marketing clarity rather than constant overwhelm. Visit JennyMelrose.com/marketing-momentum to secure your spot!Support the show

A few weeks back I debunked five studies on priming. But did I get it wrong?  Today's guest on Nudge thinks I missed something.  Tune in to hear consumer behaviour expert Philip Graves explain his view on priming.  --- Phil's book: https://shorturl.at/kzAta Phil's consultancy: https://www.philipgraves.net/consultancy/ Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/  Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Today's sources:  Li, W., Moallem, I., Paller, K.A. & Gottfried, J.A. (2007) Subliminal smells can guide social preferences, Psychological Science, 18(12): 1044-9. Plassmann, H., O' Doherty, J., Shiv, B., & Rangel, A. (2008) Marketing actions can modulate neural representations of experienced pleasantness, Proceedings of the National Academy of Sciences, 105(3). Spence, C., & Wang, Q. (2017). Assessing the impact of closure type on wine ratings and mood. Beverages, 3(4), 52. University of Georgia. (2008). Simple recipe for ad success: Just add art. ScienceDaily. Wansink, B., & van Ittersum, K. (2007, August 6). Bad wine can ruin a good meal [Press release]. Cornell University. Yoon, S.-O. & Simonson, I. (2008) Choice set configuration as a determinant of preference attribution and strength, Journal of Consumer Research, 35(2): 324.

Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprises can move beyond experimentation to scalable AI adoption. The discussion covers three critical implementation barriers: calculating ROI on untested processes, organizing enterprise data for AI consumption, and developing internal AI deployment capabilities across marketing and IT teams.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, I'm sharing the story of how I finally got my dream property—a year in the making, and really, years in the waiting.For so long I was hustling, grinding, stressing, and “doing all the things,” but not seeing the results I wanted. Sound familiar?Everything shifted when I stopped trying to do business like everyone else and started living in alignment with who I am. I got clear on what I wanted (yes, I literally drew it out), held onto the belief that it would happen, and released the pressure of how it would come together. That clarity—and willingness to walk away when things didn't fit—opened doors I couldn't have planned for.In this episode, I'll share:The miracles and setbacks that led me hereWhy unwavering belief (without attaching to the “how”) is powerfulHow living authentically creates alignment—and alignment attracts opportunitiesA simple reflection to check if what you're doing now is truly moving you where you want to beBy the end, you'll be inspired to pause, reflect, and get clear: Are you living in alignment with who you really are, or chasing someone else's version of success?Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

How did Google become one of the most powerful forces in advertising—and what happens when that power crosses the line? Ari Paparo, ad tech veteran, Marketecture founder, and author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, takes us inside the deals, innovations, and strong-arm tactics that reshaped the industry. From behind-the-scenes stories of the “Rocket Docket” antitrust trial to the coming AI disruption of search, Ari shares candid insights on market dominance, branding, and the future of digital advertising. How Google bought, built, and bullied its way to dominance in the ad tech industry — and why multiple governments have called its behavior monopolistic What happened inside the Virginia “Rocket Docket” antitrust trial that inspired Ari's book Yield, including behind-the-scenes stories from the courtroom How Google's market power has steamrolled smaller ad tech companies and shaped the open web — and what might change if regulators break it up Why AI and large language models could disrupt Google's search dominance for the first time in decades, reshaping SEO, SEM, and marketing strategy The branding lesson Ari took from clothing retailer Buck Mason — and why a perfectly on-the-nose brand experience can leave a lasting impression Ari Paparo began his career in digital advertising during the early days of the internet and went on to shape how online ads work today. He has led product teams at AppNexus and Bazaarvoice, helped create industry standards including the VAST video specification and Nielsen's Digital Ad Ratings, and founded the media company Marketecture to make sense of the complex ad tech world. A sought-after speaker and host of the Marketecture podcast, Ari is also the author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, offering a behind-the-scenes look at the rise of one of the most powerful forces in technology. Ari pointed to Buck Mason—a clothing store he stumbled into with his wife in New York. Despite describing himself as “not a big clothes person” who usually dresses like a slob, he was struck by how perfectly the brand nailed its vibe: black T-shirts, a classic car parked in the middle of the store, art books casually scattered yet deliberately placed, and even a liquor bar to loosen wallets. Founded less than a decade ago in Venice Beach, Buck Mason impressed Ari as a masterclass in creating a brand experience so spot-on it feels like it was built in a lab for its ideal customer. Connect with Ari on LinkedIn and the Marketecture website. Check out his new book, Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. Go down the internet rabbit hole on Ari's Adland.tv — home to 80,000+ vintage TV ads. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! (00:00) Intro (00:29) Ari's background in ad tech and industry standards (01:20) Breaking down Google's strategy: bought, built, bullied (03:08) Conflicts of interest and antitrust cases against Google (05:10) Covering the “Rocket Docket” trial and stories from the courtroom (06:32) The impact of Google's dominance on smaller ad tech companies (08:02) What might change if regulators break up Google (12:01) Google's brand halo vs. behind-the-scenes behavior (16:12) Privacy, third-party cookies, and regulatory pressures (19:00) AI disruption and the future of search (21:08) Marketing implications: SEO, SEM, and influencer marketing (23:01) The buzzword Ari is tired of hearing (24:52) The brand that made Ari smile: Buck Mason (26:20) Where to learn more about Ari and Marketecture (27:32) Closing remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

Join the Imagen Community on Facebook to continue the discussions between episodes.Looking for ways to boost your wedding photography business and build lasting relationships with clients and vendors? This episode of Workflows is your backstage pass to creating consistent, memorable experiences that keep clients talking and referrals rolling in.In this episode Scott is joined by New York-based photographer Taylor Isselhard, an expert in building meaningful client experiences and strong vendor relationships within the wedding photography space.Taylor Isselhard is a wedding photographer and business coach based out of Western, New York. He is all about making phenomenal experiences for those he has the honor of serving. He believes in creating a business that's centered on what you value in life. Taylor shares how focusing on consistency isn't just for couples, but it's a win for everyone involved in a wedding day, from vendors to venue staff. Discover actionable strategies for streamlining your client communication, leveraging vendor networking, and optimizing your website's SEO to attract more wedding photography leads. Taylor even opens up about his top challenges with CRM workflows and his honest, ongoing journey to improve them."I want everyone to be on the same page. And I want that type of communication to be consistent from wedding after wedding. So when we're showing up on the wedding day, we're all good to go. We've all communicated." – Taylor IsselhardResourcesThrive Wedding WorkshopThe Wedding Lens Lounge PodcastSEO By JoePic-TimeVoicenotesCastmagicWhy You Should ListenGet actionable tips to create a consistent, high-quality wedding photography experience for couples and vendors alike.Learn Taylor's step-by-step approach for improving vendor relationships and increasing referrals for your photography business.Unlock SEO strategies and practical blogging tips to boost your photography website's Google ranking.Hear about Taylor's real-life struggles with workflow tools, and how he's working to improve efficiency.Perfect for anyone in people photography, whether you're just starting your business, refining your workflow, or searching for community with other photographers.Take your wedding photography workflow from scattered to seamless. Press play on this episode of Workflows and set yourself up for stronger relationships, more referrals, and a growth-focused mindset!(00:00) - (01:11) - Workshop Details (02:24) - Consistency in Client Experience (04:29) - Vendor Collaboration and Communication (10:43) - SEO and Blogging Strategies (16:55) - Exploring WhatsApp Integration for Voice Notes (18:08) - SEO Strategies for Wedding Photographers (19:08) - Creating Effective Blog Posts for Venues (22:52) - Optimizing CRM Workflow with HoneyBook (25:39) - Leveraging AI for Business Efficiency (29:37) - The Power of Networking in Photography (31:30) - Upcoming Workshops and Where to Find More Information

SEO and CRO strategies require AI integration for maximum impact. Shaun Hinklein, Head of SEO at Apollo.io, shares how data-driven content can create superior user experiences while balancing automation with human authenticity. He demonstrates practical methods for analyzing competitive SERPs with AI tools, explains how impression metrics now outweigh traffic volume, and reveals techniques for leveraging proprietary data to deliver unique value that generic AI content cannot match.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Content, Briefly, Jimmy Daly and Eric Doty continue their series on the future of content, this time exploring what roles might define content marketing in the next five years.They discuss the push toward specialization, emerging roles like content engineers, editorialists, and “vibe coders,” and how AI is reshaping both creation and editing. The conversation also covers SEO's uncertain future, the rise of platform-native content, and the growing role of creators as brand voices. With insights from the Superpath community, Jimmy and Eric paint a picture of how content teams — and careers — may evolve in the years ahead.Your content drives revenue — Demand-Genius proves it. Get full visibility into your impact so you can focus on creating outstanding content while your team gets the credit it deserves. Mention Superpath for 20% off – https://www.demand-genius.com/************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/What Content Marketing Jobs Will Look Like in 5 Years? - https://www.linkedin.com/posts/jimmydaly_five-years-from-now-what-does-content-marketing-activity-7361022401813364738-U9hV/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

What's the secret to getting a job in Marketing? Should you really take your graduation years out of your LinkedIn info? Why was Jay running the security desk at the YMCA at only 14?  Daniel and Jay break down their job search tips and promotion tricks. From tailoring your resume to building your personal brand, a lot goes into your career moves.  The truth? The best time to look for a job is while you still have one. Plus, Jay has a take: you don't need to stay somewhere for a year before looking elsewhere.  And, Daniel mentions you should take every interview, even if you don't want the job…you'll never know what'll happen until you give it a chance.  This short ‘n sweet Bathroom Break is for job hunters, people aiming for a promotion, or if you're just thinking about your next move.

Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprises can move beyond experimentation to scalable AI adoption. The discussion covers three critical implementation barriers: calculating ROI on untested processes, organizing enterprise data for AI consumption, and developing internal AI deployment capabilities across marketing and IT teams.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#274 Growth | In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals.Dave and Sean cover:How to build alignment between sales, marketing, and opsWhy early-stage companies must align operational complexity with their growth maturityHow continuous planning helps marketing and ops teams stay agile as business challenges come upTimestamps(00:00) - - Intro to Sean (07:11) - - Going From Founder Led Sales to Having A Professional GTM (09:52) - - How Ops Bridges Business Goals (13:42) - - How To Align Sales, Marketing, and Operations (17:51) - - Why You Need A Clear Marketing Strategy (20:17) - - How To Build A Partnership Between Marketing and Operations (26:41) - - Guidelines for long term vs short term budgeting and planning (32:19) - - Marketing's Role At The Bottom Of The Funnel (37:14) - - How To Get “Hand-raisers” For Your Product In The Customer Journey (41:06) - - Do Engaged Accounts Measure The Success Of Marketing? (42:56) - - Sean's Podcast ROI (45:12) - - AI Use Cases In Ops (50:14) - - How To Hire A Good Ops Person (53:42) - - Closing Remarks Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today's buyers don't want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That's where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what's actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

Es gibt eine große Veränderung bei uns hinter den Kulissen – und sie wird den Weg für die nächsten Jahre prägen. In dieser Folge erfährst du daher:

In this episode, Mike Crow shares what it really means to step into the Challenge Zone, that middle ground between comfort and greatness. He opens up about sliding into the habits of the 95%, how easy it is to settle, and what it takes to shift into the 4% and eventually the 1%.You'll hear personal stories, hard-earned lessons, and practical reflections on time, freedom, systems, and the choices we all face. This is about building a life and business that works for you, not one that owns you.If you've ever felt stuck, distracted, or unsure of how to move forward, this episode is a reminder that change is possible, but only if you're willing to step into it.Subscribe for more insights on growing your inspection business and creating the life you want.Unlock the Power of Mike's #1 Referral-Generating Marketing SystemGet full details here... BBM+ Who is Mike Crow?Mike Crow is a Marketing and Business Expert who has built and managed multiple 7-figure businesses, including two 7-figure inspection firms.For the past 15 years, he's coached thousands of other inspection business owners and has personally helped 100+ companies grow to $1,000,000+ in annual revenue. He has also helped multiple single-inspector operations earn 6-figure annual revenues (some surpassing $300,000).Mike can teach any entrepreneur how to systematize and market their business to achieve their personal and professional goals.

Think you know your audience? Think again. In this episode, Andrew Dornisch of 5614 Marketing breaks down one of the most overlooked questions in marketing. Where is your audience really? From crafting ultra specific buyer personas to uncovering untapped communities at surprising events like racetracks, Andrew explains why it's time to stop guessing and start exploring the unexpected.Learn how adjacent communities, overlooked events, and alternative sponsorships can unlock major brand engagement without blowing your budget. Whether you're a brand marketer, entrepreneur, or agency leader, this one is your wake up call.It's time to dig deeper. Your audience is out there. Are you?

Sales isn't just about products or services—it's all aboutforging connections! Join us next week for an exciting session with our amazing friend and award-winning sales coach from Dublin, Ireland!  Get ready to sharpen your skills and take your game to newheights!

It just keeps getting better! Next week, we welcome an exceptional guest—a seasonedsales and marketing expert! She'll share insights on business growth, effective selling techniques, and marketing trends.

What if a simple, low-cost door hanger could generate recurring cleaning clients for months—or even years—after it's placed?In this episode of the Profit Cleaners Podcast, Brandon Schoen takes you behind the scenes of their Las Cruces, NM market launch, revealing how a strategically managed team, a clear tracking process, and a refined approach transformed an old-school tactic into a consistent lead generator.You'll hear how lessons from a failed campaign—where hundreds of door hangers ended up in the trash—led to a more accountable, results-driven system, including recruiting motivated college students, offering performance incentives, and requiring photographic proof for every delivery. Blending timeless, in-person marketing with modern tools like WhatsApp, Brandon shows how this approach builds both immediate leads and long-term brand recognition.You'll also learn how reciprocity turns a free service into loyal customers, how to engage homeowners with concise, friendly scripts, and how to amplify your reach through community partnerships, Chamber of Commerce events, and strategic giveaways.Don't miss this episode—listen now and discover how to turn a simple door hanger into a powerful client growth tool.Accelerate your growth with proven marketing strategies that connect you directly to your ideal clients. Explore more tested, high-impact tactics for cleaning business success at profitcleaners.com .Highlights:(00:36) — Why traditional marketing strategies remain effective in new markets(02:26) — Learning from a failed campaign to ensure future success(04:25) — Recruiting motivated workers to cover 8,000+ homes(05:45) — A concise, effective door-knocking script for building rapport(07:42) — Incentivizing team members to actively engage with prospects(08:19) — Using WhatsApp for real-time tracking and accountability(08:56) — Leveraging Chamber of Commerce events for community visibility(09:39) — Increasing exposure with strategic giveaways and raffles(10:17) — Applying the principle of reciprocity to grow your client base(11:06) — The importance of consistency, professionalism, and follow-throughLinks/Resources Mentioned:Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/Join us in Albuquerque, October 1–3, for what may be our FINAL behind-the-scenes live event. Grab your ticket now at profitcleaners.com/liveevent 

Frida springt in de bres voor het activisme. We weten hoe belangrijk het is om de straat op te gaan, maar laten het als het puntje bij paaltje komt vaak afweten. Iets wat ook geldt voor twee niet nader te noemen heren. En dus leert Frida ze een lesje! Van slaan op pannen tot marcheren door de stad: Sander en Jaap krijgen uitleg over de fijne kneepjes van het vak. Met haar achtergrond in de marketing weet Frida als geen ander hoe lastig het is om zowel de voorhoede als de massa mee te krijgen. Dus, onder welk van de twee u zich ook schaart: komt allen in actie voor de goede zaak!See omnystudio.com/listener for privacy information.

Watch the YouTube version of this episode HEREAre you looking for some tips in using AI and how to better communicate with people? In this episode of the Maximum Lawyer Podcast, Tyson explores the latest trends in AI, SEO, and communication strategies, with insights tailored for professionals like attorneys. Tyson chats about evolving SEO strategies that exist. As AI becomes more popular, sites need to adjust and businesses need to develop new strategies when it comes to developing content to go along with this shift. Tools like Google AI mode can be used to brainstorm, write and plan out tasks, projects or reports. For those in the legal space, it is a great thing to implement in your work to make things easier and more efficient.Tyson shares some tips on storytelling and how to be more engaging when interacting with people. He shares something from Vanessa Van Edwards, in which you don't ask simple questions, but ask questions that can lead to a fun story or interesting fact. Questions like “what is the best thing about where you're from”? Questions like this can open up conversations which can lead to more interesting stories between people. Listen in to learn more!00:13 Discussion about the recent slowdown in AI news3:22 Evolving SEO strategies14:55 Using storytelling to make conversations more engaging 16:29 Advice on using cadence in speech for better engagementTune in to today's episode and checkout the full show notes here. 

In this episode of The Immigration Lawyer's Toolbox® Podcast, host John Q. Khosravi, Esq. sits down with returning guest Ruby Powers, immigration attorney and founder of the Ruby Powers Strategy Group, for a deep dive into practice management, marketing, and business growth for immigration law firms. Ruby shares actionable insights on building a sustainable and profitable practice, from streamlining operations and maximizing marketing impact to leveraging conferences, seminars, and retreats for professional development.

Now on Spotify Video! After facing early career setbacks and limited growth opportunities in corporate, Hala Taha turned to LinkedIn and podcasting to build her personal brand. By mastering content marketing and audience engagement, she rose to become a top LinkedIn influencer and podcast host, transforming her side hustle into a thriving media empire. In this episode, Hala joins Jeremy Miner on the Next Level Podcast to share how to leverage podcasting and LinkedIn for brand building, lead generation, and business growth. In this episode, Jeremy and Hala will discuss: (00:00) Introduction (01:59) Storytelling Tips to Engage Your Audience (04:21) Building a Podcast Business from Scratch (09:32) Winning Marketing Tips for Podcast Growth (16:29) How to Scale a Media Business (19:35) LinkedIn Content Strategies for Lead Generation (32:05) Advanced LinkedIn Monetization Strategies Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profitingIndeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITINGOpenPhone - Get 20% off your first 6 months at OpenPhone.com/profitingAirbnb - Find a co-host at airbnb.com/hostMercury - Streamline your banking and finances in one place. Learn more at ⁠⁠mercury.com/profiting⁠⁠Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profitingFramer - Launch your site for free at Framer.com, and use code PROFITING Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's LinkedIn Masterclass: yapmedia.io/course  Next Level Podcast by Jeremy Miner: bit.ly/NLP-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, Instagram, Social Media, Digital Marketing, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Digital Trends, Online Marketing, Marketing Podcast