Podcasts about Marketing

When Hala Taha started her podcast as a side hustle, she struggled with the same challenges most creators face: low discoverability, no clear path to monetization, and limited marketing know-how. Determined to succeed, she mastered the business side of podcasting by learning SEO, social media growth, and sponsorship strategies. This transformed Young and Profiting into a top-ranked show and led to the launch of YAP Media Network. In this episode, Hala joins Lori Harder on the Girlfriends & Business event to share unbeatable marketing strategies for transforming a podcast into a profitable business. In this episode, Lori and Hala will discuss: (00:00) Introduction (02:00) Hala's Origin Story and Podcasting Journey (09:00) Podcasting Evolution and Digital Trends (11:44) Video Marketing Strategies and Podcast SEO (17:08) Secrets to Ranking High on Apple Podcasts (19:36) Effective Podcast Monetization Strategies (23:40) Podcast Sponsorships and Marketing Conversions (27:46) Networking and Guest Booking Strategies (30:38) Q&A: Mastering the Business of Podcasting Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    Earn Your Happy by Lori Harder: bit.ly/EYH-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Content Marketing, Online Marketing, Marketing Podcast 

In this episode of the Coaches Compass, Mike explains the heartbeat of your business that makes everything else work. If you need help scaling your business, start your 7-day free trial for The Collective.Get your ticket to the People First Summit: REGISTER HERE------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

What you'll learn in this episodeWhy the #1 networking question is “How can I help you?”How to identify who's worth a follow-up coffee or lunchThe right time to walk away from non-reciprocal partnershipsWhy networking is about long-term systems, not one-off eventsThe three ways to get business: Marketing, Prospecting, NetworkingHow to decide whether to invest time or money in your growthWhy consistency in helping others leads to consistent incomeHow Dan built his real estate business during the 2007–2008 crash__________________________________________Don't miss out! Sign up here:https://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=truehttps://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=truehttps://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=trueShadow Hour Updates to get the latest updates and reminders for our Shadow Hour sessions. Stay informed, stay ahead! If you're ready to lead a team where accountability feels empowering, coaching fuels growth, and high standards drive results, this is your next step.Teach to Sell gives you the exact tools to lead with influence, guide clients and teams with clarity, and build a sales business that consistently produces No Broke Months. Whether you're scaling a team or refining your leadership skills, this book will show you how to create trust, alignment, and success through transformational leadership.Preorder Teach to Sell today and start mastering the leadership skills that move people—and results—forward.https://www.nobrokemonths.com/teach-to-sell-preorderResources mentioned in this episodeRole modeling: Demonstrating the desired behavior to create awareness.Coaching techniques: Focus on deep probing questions like "What makes that important to you?" to spark growth.Accountability methods: Ensuring your team aligns with their personal goals and actions.To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

#583 From law to lattice crusts, Dini McCullough Amozurrutia left her legal career to pursue a pandemic-born pie business — and never looked back! In this episode, host Brien Gearin chats with the founder of Dini's Divine Pies about her leap from legal aid to full-time baker, how she launched at a winery on Mother's Day with zero culinary background, and the grassroots growth that's turned her into a local legend. Dini shares the joys and struggles of running a small batch bakery, the power of community and pop-ups, how she prices artisan pies, and why storytelling (not just sugar) is the secret ingredient behind her marketing. Whether you're craving entrepreneurship or just a slice of key lime, this conversation is baked with heart! What we discuss with Dini: + From lawyer to pie maker + Pandemic-inspired business launch + First pop-up at local winery + Small batch, all-butter crusts + Navigating commercial kitchens + Building a loyal customer base + Pricing artisan pies sustainably + Marketing through storytelling + Seasonal and culturally inspired pies + Future plans and scaling challenges Thank you, Dini! Check out Dini's Devine Pies at DinisDevinePies.com. Follow Dini on Instagram. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Marketing Over Coffee: Learn about what networks are on the way up, which are on the way down, and what’s coming next for social and content! Direct Link to File Checking in with the CEO and Founder of social media management tool Agorapulse The Grand Vision versus the Pivot and Change Entrepreneurial Journey […] The post The State of Social with Emeric Ernoult of Agorapulse! appeared first on Marketing Over Coffee Marketing Podcast.

While everyone obsesses over AI shopping assistants, the real commerce transformation is happening in other spaces. Steve Norris from Logicbroker unpacks how Gen Alpha's $67 weekly spending habits, Roblox's 380 million users, and agentic tools are forcing retailers to reshape their operational backbones. Key takeaways:Loyalty has evolved from transactional to operational - Modern consumers demand authentic brand experiences over points and discounts, rewarding companies that consistently deliver on their stated valuesThe supply chain is the overlooked frontier - While everyone focuses on AI shopping assistants, the transformative opportunity lies in agentic order routing, returns processing, and risk scoringInventory visibility remains the ultimate blocker - Real-time visibility across distribution centers, stores, and supplier networks is still the foundational challenge preventing true omnichannel success"There are people that are buying now that aren't humans... That's just a weird statement when you say that out loud." - Steve Norris"We're moving from this transactional loyalty to more of this operational loyalty... which is like a brand's ability to be able to flawlessly execute on their position and their story." - Steve Norris"I used to hand-code web pages in Notepad.exe... I think we're in the notepad.exe stage of AI." - Phillip JacksonAssociated Links:Learn more about LogicbrokerCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search engine insider, brings two decades of industry perspective to navigating this transformation. The discussion covers essential skill development for AI-era SEO including structured data mastery for LLM consumption, chunking content strategies that balance machine readability with human engagement, and critical evaluation frameworks for emerging AI SEO tools that prioritize trustworthiness over feature quantity.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, a special episode featuring Josh Spanier, VP of marketing at Google, who you might recognize from our branded segments. In this sponsored episode, Ben asks Josh about how Google thinks about advertising, how he's navigated the technological changes in that space, and if AI is going to homogenize all of the ads we see. Josh also answers some listener questions about how advertisers work with creators and what the biggest blind spots in marketing are today. This episode is partner content presented by Think with Google. Sign up for Semafor Media's Sunday newsletter: https://www.semafor.com/newsletters/media  For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com

This episode features a conversation with Barbara Gorder, a consultant to the wine business who recently became the Managing Partner for the Direct to Consumer (DTC) Wine Symposium. We met at the 2025 edition of this conference out in Monterey, CA, and I am currently designing a session for the January 2026 edition on the opening day of the conference that has been inspired by our Sommlympics competition. We talk about how this event has evolved over the years and also how Barbara's background in marketing and consulting plays into the design of the programming. Barbara is the President of Undisclosed Location, a nationwide creative consulting firm that develops business strategies, marketing plans, and creative work for clients by assembling tailored teams from across the US. She started her career in advertising at Leo Burnett and DDB, creating campaigns for notable clients like General Mills, GM, and Proctor & Gamble. She even launched the Army of One campaign for the US Army while leading new business efforts. She specializes in branding and working with a diverse range of clients, from startups to public companies, so we dive into a conversation about what creativity looks like these days in wine marketing and the value of wine marketing. We even reveal a few details - a podcast exclusive sneak peek - of the 2026 DTC Symposium agenda and featured speakers. We hope this gives you a unique exploration of this segment of the wine industry and offers an intriguing exploration of the current wine marketing landscape. You can follow @dtcws on Instagram and visit www.dtcwinesymposium.com for all the information about the conference.Recorded August 18, 2025

(00:00-00:30) Joe Potenza scaled his wholesaling business to $400-500K/month, with the goal of reaching $1 million/month in the next ~24 months. He attributes success largely to mastering ads (Google, Facebook) and staying adaptive as systems change.(02:13-02:43) His operations are well scaled: the wholesaling business runs mostly without his constant involvement. Profits go into buying rental real estate—he owns ~70 rental units ranging from single-family homes to smaller apartment buildings.(04:21-06:26) Team structure: ~20-22 staff. In the past year they've not grown much in headcount, but they made operational adjustments. They're converting many 1099 contractors to W-2 employees to add stability and professionalism.(05:27-06:57) Business model & Lead flow:  • Marketing/ad spend heavily focused on PPC: Joe expects to spend ~$1M/year on Google Ads.  • Structure: a lead gen system → acquisition sales teams to get contracts → disposition sales teams to sell/assign contracts → transaction coordinators to close deals.(09:57-10:30) Geographic & deal types: They operate in ~32 states, but ~80-90% of revenue comes from about 10-12 states. They do “assignment” deals, traditional cash equity deals, and novations; creative deals have been mostly dropped.(12:11-14:28) SOPs, underwriting & disposition system: They use standard operating procedures (SOPs) for each type of market (metro, suburb, rural). They track cancellations carefully, analyze why deals fall apart, and adapt both underwriting (pricing & comps) and disposition strategy based on market type and local factors.(18:06-20:46) Documentation & training: Emphasis on documenting everything (playbooks, video walkthroughs using Loom, etc.). Training combines reading SOPs + live walkthroughs + hands-on coaching to ensure people follow the SOPs properly, not just theoretically.(21:13-23:37) Remote vs office & culture: He started remote, but now believes having an office is better for culture, leadership development, and maintaining high standards for sales teams. Remote works in some roles, but harder to build leadership virtually.(29:28-35:14) His backstory & hustle: Joe nearly declared bankruptcy on a rehabbing project; to recover he committed to wholesale real estate full-throttle. During that period, he worked ~80-100 hrs/week, doing tons of calls, texts etc., to make enough deals to pay off debt. He made ~$400K profit in his first 12 months of wholesaling, but sacrificed personal life heavily.(52:29-52:59) Margins & long-term vision: Their wholesaling business has margins of ~40-50%. Joe is focused not just on revenue but building a real estate portfolio, growing sustainably, and maintaining integrity (transparent with sellers, ethical contracts) so the business lasts and has strong reputation.

How can simplifying your goals and aligning with sales transform your marketing success?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Bronson Cordle, Vice President of Marketing at Vsimple. Bronson offers a thoughtful and tactical breakdown of what modern marketers must prioritize to drive impact and foster alignment across their organizations.He shares why marketers need to define the purpose of every activity, the importance of tracking and measuring what truly matters, and how close collaboration with sales leads to stronger outcomes. Bronson also reflects on his personal journey, highlighting the lessons, mentors, and values that have shaped his approach to leadership and strategy.Throughout the conversation, Bronson highlights actionable insights on clarifying marketing goals, building productive internal relationships, and bridging the gap between marketing and sales.In this episode, we cover:Why every marketing activity needs a clearly defined goalHow to track performance and demonstrate marketing impactThe keys to successful marketing and sales alignmentThe role of relationships and self-awareness in leadership

Wade Brown is the Vice President of Marketing at cbdMD, a publicly traded company known for its CBD and cannabis product lines. He is a seasoned executive with expertise across ecommerce, B2B and B2C channels, digital advertising, and strategic partnerships. Wade has led marketing for restricted product categories, including CBD, THC beverages, firearms, and tactical gear, with leadership roles at SupplyKick, Inc Authority, NatureWise, among others. At cbdMD, he drives customer acquisition and creative ad strategies, spearheading the launch of the Herbal Oasis infused beverage line and securing distribution with major retailers like Total Wine. In this episode… When the usual ad channels become crowded, expensive, or off-limits, many brands can get stuck with limited growth options. For companies in restricted categories, the challenge is even greater: How do you reach high-quality customers while staying compliant and profitable? Could a lesser-known platform like AppLovin be the untapped opportunity these brands need? According to Wade Brown, a seasoned marketing leader with deep expertise in restricted product categories, AppLovin has become one of the most reliable top-of-funnel acquisition channels. He highlights that the platform delivers trackable, high-quality traffic, often outperforming Meta and TikTok. The key, Wade explains, is repurposing proven creatives like UGC videos while also testing interactive HTML ads that offer richer engagement. By treating AppLovin as a funnel starter rather than expecting immediate conversions, brands can nurture audiences more effectively and expand reach into new markets. This strategic approach helps restricted brands capture authentic traffic and build sustainable campaigns. In this episode of the Minds of Ecommerce, Raphael Paulin-Daigle interviews Wade Brown, VP of Marketing at cbdMD, about how AppLovin helps restricted brands scale customer acquisition. Wade discusses the advantages of HTML ads, how to repurpose winning creatives, and the importance of patience in testing. He also shares insights into funnel measurement, traffic quality, and common mistakes marketers make when evaluating new platforms.

Rancho Mesa's Marketing & Media Communications Specialist Megan Lockhart sits down with Rory Anderson, Partner with the Tree Care Group, to discuss how tree care companies can navigate the insurance hard market.. Show Notes: ⁠⁠⁠⁠⁠⁠Subscribe to Rancho Mesa's Newsletter⁠⁠⁠⁠⁠⁠Host: Megan LockhartGuest: ⁠⁠⁠⁠⁠⁠Rory Anderson⁠Producer/Editor: ⁠Jadyn Brandt⁠Music: "Home" by JHS Pedals, “Breaking News Intro” by nem0production© Copyright 2025. Rancho Mesa Insurance Services, Inc. All rights reserved.

In this episode of The Estherpreneur Podcast, we tackle one of the most sobering truths in business and life: your wilderness season doesn't have to last forever—stuck is a choice.We dive deep into the biblical journey of the Israelites and unpack how their 11-day journey turned into a 40-year delay—not because of God's timing, but because of disobedience, fear, and a refusal to change. We explore the mindsets and misconceptions that prolong your breakthrough, and how to finally partner with God in obedience, faith, and fresh thinking to accelerate your movement into the promised land.This isn't about skipping the test. It's about passing it with faith, clarity, and action. If you're ready to shift from survival to dominion, this episode was made for you! If this episode stirred something in you, it's time to take the next step. Join my Business Unlimited Group Mentoring Program—a Christ-centered community where we fast, pray, plan, and build together with prophetic precision and practical strategies.

This NDSU Ag Minute features Frayne Olson, NDSU Crops Economist. Olson offers some marketing advice for producers wondering what to do with this year's soybean crop. See omnystudio.com/listener for privacy information.

Tu crois encore que l'immobilier c'est réservé aux rentiers ou aux héritiers ?Tu penses que c'est impossible avec un statut de freelance ?Et si je te disais, qu'au contraire, c'était la clé pour sécuriser et diversifier tes revenus ?Dans cette mini-série, je reçois Paco Debonnaire, investisseur et marchand de biens, pour nous partager ses stratégies concrètes pour générer des revenus complémentaires grâce à l'immobilier.

En este episodio hablamos sobre el poder de la intención y cómo, al comprenderla desde una perspectiva de alta consciencia, puedes integrarla en tu vida para alcanzar mayor plenitud y bienestar. ¡Agenda ahora mismo y toma acción inmediata en el crecimiento de tu empresa! Esta evaluación te hará saber si eres candidato para nuestra membresía, la cual te ayudara a implementar todas nuestras herramientas probadas en tiempo record de la mano de un coach certificado. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com FACEBOOK: https://www.facebook.com/helpimentoring Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

Send us a textJoin us as we unpack the rapid pace of AI-driven change across real estate, cybersecurity, and marketing operations. Everything you need to know from opportunity and risk: AI accelerates productivity and compliance, while simultaneously amplifying cyber threats and data misuse vectors.ABOUT: CRECo.ai Roundtable is a premier  live-streamed industry podcast showcasing the latest trends and transformations across commercial real estate. Hosted by top innovators and technology pioneers—including Andreas Senie, Saul Klein, Rebekah Carlson, Darren Hayes, Chris Abel, and Dan Wagner—the show provides unmatched, actionable insights on technology, brokerage, marketing, government policy, capital, construction, and cybersecurity in the real estate space.## Our Roundtable HostsAndreas Senie: Third-generation developer, founder of CRE Collaborative Inc., and experienced broker. Known for enabling agent success and deploying advanced real estate tech across CT, NY, and MA.Saul Klein: CEO of San Diego MLS, tech pioneer, nationally recognized “Internet Evangelist,” and founding executive at REALTOR.com. Advocates for cross-market collaboration and data transparency.Rebekah Carlson: CEO of Carlson Integrated, expert in real estate marketing and strategic communications, former NICAR president.Professor Darren Hayes: Cybersecurity expert, forensic computer examiner, and founder of Code Detectives. Advises on digital investigations and best practices in real estate security.Professor Darren Hayes, a nationally acclaimed forensic computer examiner and cybersecurity specialist, safeguards real estate clients and organizations against digital threats. As founder of Code Detectives, frequent federal expert witness, and media commentator, Darren brings unmatched expertise in digital forensics and security policy. He advises on both civil and criminal investigations, shaping best practices to protect sensitive commercial real estate information against an ever-evolving threat landscape.ABOUT: CRECo .ai Roundtable Each episode delivers actionable insights on technology, brokerage, government policy, construction, capital flows,  and cybersecurity essentials—all via a unique three-part format.- Industry introductions and updates from sector leaders- In-depth focus on recent news, innovations, and paradigm shifts- Practical takeaways—what these changes mean for real estate professionals and businesses in the next 30 days- This three-part show consists of:- Part I: Introductions and what's new for each panelist and the business sector- Part II: Sector Focus on the past month's most prominent news and paradigm shifts- Part III: What does all this mean for real estate businesses, and what you can do for the next 30 days- Learn more at [https://welcome.creco.ai/reroundtable]Replays also available on Youtube, LinkedIn, Facebook, TwitterPlease share, rate and review us it really does help!Don't forget to subscribe to our YouTube channel where there is a host of additional great content and to visit CRECo.ai the Commercial Real Estate Industry's all-in-one dashboard to connect, research, execute, and collaborate online CRECo.ai. Please be sure to share, rate, and review us it really does help! Learn more at : https://welcome.creco.ai/reroundtable

In this episode, host Michael Pinter sits down with real estate investor Jimmy Ogle to discuss his journey from buying into a franchise to building his own brand. Jimmy shares how he transitioned from relying on franchise marketing to running his own campaigns and scaling his business. He highlights the importance of joining masterminds, surrounding yourself with high-level peers, and learning that success comes from taking control of your own marketing and deal flow. From starting with 20–30 deals a year to significantly growing his business, Jimmy's story is a lesson in persistence, adaptability, and smart networking. ✨ Key Takeaways: Don't rely too heavily on franchises build your own systems.Mastermind groups can accelerate growth by shifting your mindset.Running your own marketing gives you freedom and control.Success often comes from realizing others aren't “smarter” they just take action.Contact Jimmy On:Facebook: https://www.facebook.com/thejimmyogleInstagram: https://www.instagram.com/thejimmyogle/

Are you posting on LinkedIn but struggling to see meaningful engagement or growth? Do you feel like your content gets lost in the feed, even though you know your audience is there? To learn a structured yet creative approach to LinkedIn content strategy that makes growth more sustainable., I interview Gus Bhandal.Guest: Gus Bhandal | Show Notes: socialmediaexaminer.com/683Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I walk you through practical strategies to help you move from beginner to advanced when it comes to using AI in your business. Whether you're just getting started or you're ready to take things to the next level, I'll show you real examples you can apply right away. I'll also share how you can test this out in action—head over to my Instagram @stacytuschl Follow me, and DM me the word HUMAN to see how this works firsthand. If you find this helpful, hit the like button and make sure to subscribe so you don't miss my next video.

Kopari's VP built an eight-figure influencer strategy. Discover her strategy for creating content flywheels using long-term thinking over big budgets.For more on Kopari Beauty and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. You're growing incredible products and working harder than anyone you know, but here's the hard truth: if you're like most farmers, you haven't paid yourself a dime for your hard work all year. Here's what most farmers don't realize: marketing isn't magic. It's a skill. And there's a proven system that transforms struggling farmers into sold-out success stories. Key discoveries you'll learn: The #1 mistake on diversified farms that keeps farmers broke How to build a marketing calendar that works with your farm's natural rhythms instead of against them The three marketing assets you already have but aren't using effectively Why listening is the most important marketing skill (and 6 specific ways to do it right) The proof: One client went from six months of begging people to buy her Thanksgiving turkeys to selling out in 24 hours flat using this exact three-phase system. Look, you didn't start farming to become a marketing expert. But if you can't sell what you grow, you won't survive. The farmers who thrive aren't necessarily the best growers—they're the ones who learned how to connect their products to their customers' real problems. Stop struggling and start selling. Your farm deserves to be profitable. FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE  

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1807: Jeff Goins explains why the most effective marketing strategy isn't about chasing trends but about consistently earning trust through authenticity and generosity. He shows how building meaningful connections, sharing valuable work, and focusing on people over tactics creates lasting impact and loyal supporters. Read along with the original article(s) here: https://goinswriter.com/best-marketing-strategy/ Quotes to ponder: “The best marketing strategy is to care.” “Marketing is not about getting attention. It's about earning trust.” “When you care, people feel it. And when they feel it, they respond.” Episode references: Tribes: https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336 Permission Marketing: https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360 The Icarus Deception: https://www.amazon.com/Icarus-Deception-Things-Really-Matter/dp/1591846072 Learn more about your ad choices. Visit megaphone.fm/adchoices

***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS~~~~~~~~~~~~~Then listen in on this live coaching session with Susan Day as I help her understand and craft her own unique catchphrase to explain what she does and cut down on trying to explain it in one conversation.~~~~~~~~~~~~~***Join IN Demand, the Membership at: https://SpeakAndStandOut.com/IND***Sign up for your own FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS *****Join the next Speaker Circle Community Call at https://SpeakAndStandOut.com/Speaker-Circle *****Grab your FREE copy of the Be In Demand Listener Guide at https://SpeakAndStandOut.com/Guide *****

Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, Julie Jarnagin joins Beth Russell and Jackie Lipinski to discuss diagnosing hidden community issues, aligning the whole team around intent, and how to nail messaging and positioning in a shifting market. From long-form articles around behavior data to hot takes on who actually uses Bing, this one is sure to have you thinking about familiar topics in new ways. Story TimeJackie - The problems that are hidden, but obvious once you see themJulie - Sometimes the most inspiring thing you can do is ten minutes of nothingBeth - Ground your playbook in intent, then coordinate the plays from thereIn the NewsNew Homes are Now Nearly 20k Cheaper Than Existing HomesThe Behavioral Data You Need to Improve Your User's Search JourneyAngry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling  The post Ep 403: Too Young for Bing? appeared first on Online Sales and Marketing for Home Builders - DYC.

In this Throwback episode, Chad Franzen interviews business leader Josh, who shares his proven framework for rapidly enhancing business performance. Josh outlines four key drivers of growth: product innovation, hiring talented people, sales and marketing, and implementing effective operational systems. Drawing from his own entrepreneurial journey, Josh provides practical examples and actionable advice for each area. He emphasizes the importance of focusing on these core levers to achieve quick, sustainable results. The episode offers valuable insights and resources for entrepreneurs looking to improve their businesses, with Josh inviting listeners to connect for further guidance.Chapters:Introduction and Framework Overview (00:00:00)Josh introduces Chad as the interviewer and outlines his four-part framework for enhancing business performance.Product Innovation (00:01:50)Josh discusses the importance of unique product innovation, sharing an example of educational posters during COVID-19.Hiring Smart People (00:05:29)Josh explains why hiring talented people is crucial, with examples of improving processes through expert team members.Sales and Marketing (00:10:54)Josh emphasizes sales and marketing as the lifeblood of any business, necessary before scaling other areas.Operations and Implementing an Operating System (00:11:59)Josh details the importance of operational systems for scaling, describing their meeting structure and management processes.Getting Started with Operating Systems (00:15:47)Josh gives advice on how to begin implementing an operating system, recommending resources and offering help.Conclusion and Farewell (00:17:23)Chad and Josh wrap up the episode and say goodbye to listeners.Links and Mentions:Meetings and FrameworksL10 Meeting4-1-1 MeetingsEOS FrameworkWebsitesEcomm BreakthroughRise25BooksThe E-MythTranscript:Josh 00:00:00  I have Chad Franzen here of rise 25, who has done hundreds of interviews with successful entrepreneurs and CEOs. We have flipped the script and he's going to be interviewing me today. Welcome, Chad.Chad 00:00:12  Hey, Josh, thanks. It's great to be here. today, I would love to talk about your approach to, enhancing the performance of a business in your years as a business leader. What kind of framework have you developed where you can just step in and kind of implement ways to enhance the performance of a business pretty quickly.Josh 00:00:28  Over the last few years, I think, as our own business has continued to grow in scale, and I needed to build out a leadership team, I needed to myself write down what I felt were the biggest drivers, needle movers, biggest levers that I can pull inside the business. And so it forced me to kind of like narrow it down to like, there's a million different things that I could be working on with inside the business, right? I could be working on just HR in and of itself.Josh 00:00:59  I could be working on marketing, social media. I could be working on, you know, accounting, finance. There's the list goes on and on and on. Right. So what I decided to do is just create like four areas where if we focus on these four areas within our business and we make strategic decisions, this should be able to make an impact if we pull this particular lever. So that's how I kind of identified these. And I have specific examples here that I'll share with you that that walk through kind of why I decided like this is a core area of the business rather than, you know, maybe accounting for example, and finance, although important, you know, these are the four core things that I can move into a business, make changes, and then be able to see growth happen real quick. Does that make sense?Chad 00:01:50  Yeah, absolutely. So the first one that you listed, of the four was product innovation. Tell me a little bit more about you know obviously it's very important, but tell me a little bit more about your thoughts on it.Josh 00:02:00  Yeah. In one of our earlier podcast episodes, I shared this as one of my biggest mistakes that I've made in a business, and that is kind of creating me two products or looking at the market and saying, well, they're doing well with this type of product. So obviously I should just introduce something similar and I'm going to have similar results. What I have learned from launching over 1300 different products at this point is that you need to bring something unique to the table. creating meta products is never going to serve you in the long run. If if you do stumble upon something and it works. It's going to be a short term win in my opinion. So one of the examples that I would give you is, you know, one of the products that we launched during Covid, was educational posters. Okay. So obviously with homeschool, becoming more of a thing during Covid. Back in 2020, we our business had to pivot. We looked at, you know, different home school supplies and different things that we could launch to cater to that market because it was such a it was an expanding market at the time.Josh 00:03:11  We looked at one of the most competitive niches on Amazon itself, and we saw educational posters as one of those. What we decided to do is we decided to throw our hat in the ring, but what we noticed is that nearly all of the competitors and most of these competitors were overseas competitors, right? So what we noticed, though, is they all look very, very similar. You know, Chad, I would argue that it those posters that you saw on Amazon were probably the exact same posters that we grew up with in the classroom, you know, just kind of your standard, you know, vanilla educational poster, so to speak. And we're talking about like, ABC to, you know, all the letters of the alphabet. Counting from 1 to 100. Things like that. So what my wife decided to do, though, is she. You know, she's just so good at design. But she looked at what was trending on Etsy, what was trending on Pinterest, what was trending on Google, and what did she see on social media that teachers, how teachers were decorating their room, or how parents were decorating their homeschool rooms, so to speak.Josh 00:04:21  And after kind of gathering all of that information, she decided to design something that I don't think anybody else has ever seen before. So number one, she has a very creative mind. But we went into an overlay like, again, if most people would look at that niche, they'd say, that's a saturated market, don't go into it. There's no way you're going to make any money. And instead what we did is we launched the product in August of 2020. We became the number t...

Today I'm thrilled to be joined by Carolyn Vine from Robin Hood, one of New York City's most impactful organizations fighting poverty. Robin Hood is stepping into an exciting new chapter—launching an endowment campaign that will strengthen their ability to serve the city for generations to come. Carolyn and I dive into how this initiative is taking shape, what it means for New Yorkers, and why continuity in leadership has been one of Robin Hood's greatest advantages. Carolyn oversees all fundraising activities at Robin Hood andleads the Development, Marketing, and Events team in their work raising funds to support the organization in its critical poverty-fighting work. In that capacity, she is responsible for reaching annual fundraising goals of more than $150 million and driving Robin Hood's development strategy by identifying new partners and initiatives to expand its fundraising platform, including planned giving, an endowment campaign, and a next-generation leadership group.Prior to joining Robin Hood in 2010, Carolyn worked at the global investment firm, D. E. Shaw & Co., in the Resource Development and Fundamental Research groups, focusing on business development, recruiting, and research.  She has an M.Sc. in African Studies from the University of Oxford. She earned a B.A. in English Literature from Columbia University. A native New Yorker, Carolyn is passionate about making this city a more equitable engine of opportunity for all, and she has fought to do so in her fundraising roles at Robin Hood for over ten years.  She lives in Manhattan with her husband and two small children.

What if Ai could instantly boost your top-line revenue, radically multiply your productivity, and help you land dream opportunities – like speaking at the United Nations?In this special episode, I'm sharing my full training from the "Success Summit" hosted by Michael Rozbruch. In just 75 minutes, you'll discover exactly how to get your time back, overcome overwhelm, and use Ai to find new customers, convert leads faster, and replace hours (even weeks) of work with simple Ai tools.You'll see how I prepared a UN-approved speech and bio in just four hours using Ai…How I landed a gig at NASA…And how you can replicate these results in your own business – no tech experience needed.This episode gives you a powerful blueprint for leveraging Ai to accelerate growth, streamline operations, and leave competitors behind.KEY INSIGHTS & TAKEAWAYS:The Four Quadrants of AiLearn how Ai upgrades your personal capabilities, your team, your brand, and most importantly – your revenue.Replace and Enhance Your Team with AiDiscover how I hired the perfect "unicorn" replacement in less than two weeks by leveraging Ai to create job descriptions, screen candidates, and onboard faster.Instant Institutional Knowledge (Never Lose Information Again)See how to effortlessly capture SOPs, meeting notes, and institutional wisdom with simple tools like Otter and NotebookLM, dramatically cutting onboarding time.The Multiple Genius StrategyLeverage multiple Ai tools simultaneously to instantly become an expert on any topic, get deep prospect insights, and fact-check in real time – without the effort.Rapid Revenue and High-Value OpportunitiesSee the Ai-driven sales strategy we use to close six-figure deals in single conversations and how Ai landed me prestigious speaking engagements at the UN and NASA.Monkey Pick Good Banana (No Expertise Needed)Understand how to use Ai even if you have zero tech skills – by simply selecting the best outputs from multiple Ai "geniuses."TIME STAMPS:[00:00:00] Introduction & The Big PromiseMy keynote from Michael Rozbruch's Tax Resolution Success Summit.[00:02:51] Get Customers & Replace Your Team with AiHow Ai solves your biggest fears: overwhelm, losing knowledge, and getting customers.[00:03:25] Ai at the United Nations (in 4 hours!)The story of how Ai helped me quickly prepare a speech and bio that landed me a speaking gig at the UN.[00:07:07] Creating Synthetic Videos with InVideoWatch how I used Ai to produce professional video content without a production team.[00:09:39] The Four Quadrants of Ai ExplainedWhy Ai frameworks create freedom and how to implement them immediately.[00:18:04] Ai Superpowers & Instant ProductivityMy #1 Ai tip for multiplying your daily productivity (using your smartphone!).[00:24:13] The MAC Method & Never Losing KnowledgeHow to mentor yourself, automate tasks, and critique using Ai.[00:31:00] Hiring Unicorns with AiThe exact strategy I used to find the perfect Chief of Staff replacement in less than two weeks.[00:34:08] Fixing Email OverloadHow Fixer AI saves me two hours daily by automating email responses.[00:39:07] The Multiple Genius StrategyHow having multiple Ai experts working simultaneously transforms your business.[00:44:48] Instantly Discover High-Value Tools & OpportunitiesAi-powered prospect research and revenue opportunities.[00:56:06] NotebookLM: Capture & Leverage Institutional KnowledgeNever lose vital information or SOPs again with simple Ai-driven tools.[01:02:16] Using Ai to Find Ideal CustomersQuickly build hyper-targeted lists and gain deep insights to close bigger deals.If you're serious about multiplying your revenue, simplifying your operations, and growing faster – this episode is your ultimate Ai roadmap.PS – Here's how I can help: Join me for 2 days at Genius Network Headquarters, this Oct. 28-29, for the Ai Accelerator Live Event – register here: www.AiAccelerator.com/Live Want to discover your next big opportunity? Meet me for a Cup of Coffee at my Digital Cafe (this is where we can meet): www.MikeKoenigs.com/1kCoffeeCAReady to reinvent yourself, your business, and your brand, and experiencing a massive personal and professional breakthrough? Watch this.

Director of Cross Country & Track & Field Sean Robinson joins Airey Bros Radio to unpack how he's building Drew University into a Division III contender—after a decorated two-decade run at Morris Hills HS (10 state titles, 21 sectionals, NJSCA Hall of Fame). We cover honest D3 recruiting (why grades = money), the value of liberal arts & internships near NYC, data-driven training with gait analysis, and the mindset shift from “win” to “win or learn.” Robinson also details Drew's first All-American (Sage Hendershot, 2024), school records, and hosting the Landmark Conference XC meet.You'll hear about:Building a D3 program from the ground up—staffing, systems, cultureD3 merit aid vs. athletic $$$ and how academics unlock offersCampus/training: “The Forest,” trail access, Madison safety, NYC internshipsManaging athletes in the social-media era: focus > comparisonHands-on coaching: gait analysis, injury prevention, Google Classroom workflows2025 outlook: deeper rosters, first meet notes, and hosting Landmark XCPerfect for: high-school athletes & families exploring Division III, coaches refining culture, and anyone curious how a teacher-coach builds sustainable success.Follow & Support Airey Bros Radio: YouTube (@Aireybros)• Instagram (@aireybrosradio) • Spotify & Apple Podcasts• Coaching: Black Sheep Endurance• Buy Me a Coffee (links in show notes)Show Notes / Chapters00:55 — Why Airey Bros spotlights D2/D3/NAIA/NJCAA programs02:00 — Robinson's Drew milestones: first All-American (Sage Hendershot), school records04:40 — Jersey icebreaker: Taylor Ham vs. pork roll05:40 — Origin story: basketball to XC, Kutztown University, teacher-coach roots08:45 — Morris Hills → Drew: choosing the next mountain, vision for the program10:50 — The reality of college coaching: recruiting never stops14:15 — D3 truth: merit aid, academics, and why grades = money18:00 — What Drew is known for: Business, Marketing, Education, History, Theater19:45 — Training environment: trails from campus, Madison safety, NYC access22:05 — Internships that still fit practice (train to Penn Station)22:57 — Program momentum: jumps group growth driven by All-American success24:58 — Staff as “clinicians,” CEO leadership without micromanaging26:20 — Hands-on coaching: gait analysis, injury prevention, Google Classroom33:10 — “Win or learn”: reframing failure & athlete mental health37:50 — Advice to HS recruits: trust your coach, limit comparison, love the process40:57 — Training talk: thresholds, biochemistry-backed decisions45:10 — Why “Drew is the stone,” not a stepping stone45:55 — 2025 notes: NJIT Alumni opener; hosting Landmark XC at Oak Ridge47:04 — Rapid fire: black coffee, mirror pep talks, Foo Fighters, single-digit golf HC

The ROI Power of SEO Blogging: Time, Money, and Energy Explained with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.In this episode, we explain the Return on Investment (ROI) of blogging for businesses, emphasizing the long-term benefits in time, money, and energy highlighting that blogging, even using AI for content creation with human refinement, significantly boosts online visibility and authority by answering frequently asked questions. Key strategies include optimizing content with keywords for search engines, updating older posts, and repurposing existing content from platforms like Clubhouse as blog posts or podcast episodes to maximize reach. The conversation also touches on the importance of creating an author profile for credibility and using search operators to understand market positioning, ultimately asserting that consistent, relevant content creation is crucial for organic growth and sustained business presence.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs on Blogging ROI and Digital Authority in the AI Age1. What is the fundamental concept behind the ROI of blogging?The Return on Investment (ROI) of blogging is viewed through three core ingredients: time, money, and energy. While many associate ROI primarily with monetary gain, the discussion emphasizes the long-term benefits and efficiency blogging can bring to a business. The idea is that a focused investment of these three resources into blogging can lead to significant and sustained positive outcomes, even if the initial outlay seems small. The goal is to maximize the impact of content creation by strategically using these ingredients, ultimately leading to increased visibility, authority, and potential for passive income.2. How can I determine if blogging is a worthwhile strategy for my business or industry?A practical method to assess the relevance of blogging for your business is to use Google search operators. By typing "blog / [your topic]" (e.g., "blog / social media tips" or "blog / how to cook chicken") into Google, you can see existing blogs that cover your intended subject matter. This directly shows you what Google recognizes as relevant content in your niche, and whether your competitors are present. If you don't see your own website or content in these results, it indicates a missed opportunity and suggests that blogging could be a beneficial strategy to gain visibility and authority in your industry. Additionally, using "site:yourdomain.com [keyword]" can reveal if your existing content is being indexed for specific keywords.3. How does updating old blog content contribute to its ROI, especially in the context of AI?Updating older blog content is crucial for maintaining and enhancing its ROI. Search engines, particularly with the rise of AI, prioritize "last mod" (last modified) dates. This means that content that has been recently updated and republished is more likely to appear in search results. By updating existing blogs, you signal to search engines that your information is fresh and relevant, increasing its visibility and authority. This practice can double the efficiency of your initial time investment, as you're leveraging existing content to continue attracting traffic and engagement, rather than starting entirely from scratch with new articles.4. Can AI tools like ChatGPT be used to effectively create blog content, and what is the recommended best practice?Yes, AI tools like ChatGPT can be effectively used for blog content creation, but the best practice is to use them as a first draft or a starting point, rather than as the sole author. While AI can generate content, it's crucial for the blogger to "humanize" it, injecting their unique voice, insights, and brand personality. One participant even mentioned using AI to write content specifically for their local business and achieving top search rankings after humanizing it. The recommendation is to use AI to get content ideas, summaries, or even initial drafts, and then to personally refine and optimize it. This ensures that the content is not only informative but also authentic and engaging for the target audience.5. How can I leverage various online platforms (search engines, social media, AI answer engines) to maximize the reach of my blog content?To maximize the reach of your blog content across various platforms, a balanced strategy is recommended:Search Engines (Traditional): Use Google and Bing for traditional search visibility.Answer Engines (Voice Search): Consider how your content would be found via voice assistants like Siri, Alexa, or Google Assistant, which provide direct answers.AI Search Engines: Utilize platforms like ChatGPT, Perplexity, and Grok for AI-driven responses.By observing which brands consistently appear across all these platforms for a given topic, you can identify top authorities. Your goal is to become one such authority by consistently providing fresh, recent, and quick information. This involves writing extensive blog posts on your website (80% of your effort) and then leveraging social media (20% of your effort) to promote and build community around that content. People often discover information through search and then seek out the brand on social media, so a cohesive presence across all platforms is vital.6. What is the significance of an "author profile" in blogging for increasing online visibility and authority?An author profile attached to your blog posts significantly boosts your online visibility and authority. Most website platforms (WordPress, Wix, Squarespace, etc.) allow you to create an author profile for your published content. This profile typically includes links to your social media (LinkedIn, Facebook, X, etc.), creating a comprehensive digital footprint. Search engines and AI servers actively look for authors, profiles, and associated links, which helps them understand the context and credibility of your content. By presenting your blogs under a clear author profile (either your personal name or company name), you establish yourself or your brand as a recognized expert, increasing your chances of showing up for topical searches and building trust with your audience.7. How can I transform existing content, like podcast episodes or Clubhouse replays, into effective blog posts to drive traffic?Existing audio content, such as podcast episodes or Clubhouse replays, can be efficiently repurposed into blog posts to drive traffic. The process involves:Transcribing the audio: Use tools like Notebook LM (Google) or Descript to transcribe the audio into text.Extracting key information: From the transcription, identify frequently asked questions (FAQs) and summarize the main points.Humanizing and optimizing: Take the summary and use AI tools (like ChatGPT) to refine it into a comprehensive blog post. Crucially, humanize the AI-generated text to match your brand's voice.SEO Optimization: Incorporate relevant keywords into the blog post's title, body, and URL to improve searchability.Linking: Embed the audio (podcast or replay) within the blog post and link the blog post back to your website, social media, and any other relevant platforms.This strategy maximizes content that you've already invested time and energy into, effectively "killing two birds with one stone" by reaching both audio listeners and text readers, and creating a loop of traffic between different content formats.8. What is the "crawl budget" in relation to publishing multiple blog posts per day, and how does it affect content indexing?The "crawl budget" refers to the limit on how many new or updated links Google Search Console will process from your website each day. While you can publish an unlimited number of blogs on your own website (your "house"), Google has a quota, typically allowing you to submit around 10 links per day for indexing. This means that even if you publish 20 blogs in a day, only the first 10 submitted will likely be immediately logged and processed by Google's system within a 24-hour period. Each published post is logged with a precise date and time stamp (hours, minutes, seconds, milliseconds). Understanding the crawl budget is important for managing expectations regarding how quickly your new content will appear in search results and for strategically planning your publishing schedule if you aim for rapid indexing.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and SupportDiscover Vegan-based Luxury Experiences | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty Beauty ProductsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

At Uber, Danielle Trivisonno Hawley turns bold ideas into work the world can't ignore. As Global Executive Creative Director, she's behind campaigns like “Tonight I'll Be Eating,” Uber Don't Eats, and #KeepUkraineMoving, while leading launches for products like Uber Reserve, Uber Teens, and Uber Trains. In this conversation with Ryan, Danielle shares the framework behind Uber's creative voice—bold, direct, and rooted in heart—and how her team balances speed with clarity in a company that pivots overnight. They dig into staying brave in an autonomous, AI-driven future, the quiet rigor behind “making it look easy,” and why great advertising works when everyone feels included in the joke.

Make Designs (with discount)

Enterprise SEO teams waste resources on ineffective LLM.txt files instead of proven protocols. Duane Forrester, former Bing search engineer and founder of UnboundAnswers.com, explains why major crawlers including AI systems still follow established robots.txt standards. The discussion covers proper robots.txt syntax implementation, the default crawl behavior that eliminates need for "do crawl" directives, and strategic resource allocation between technical infrastructure and content quality initiatives.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Owned and Operated, John Wilson is joined once again by Ethan Wright from Service Scalers to answer a big question: what would you do with a million-dollar marketing budget?Together, they unpack how $1M breaks down between demand capture (LSAs, PPC, SEO, lead partners) and demand generation (TV, radio, social, branding) — and why the first priority is always the lead. John and Ethan talk about beating proven channels until they're maxed, why operators get in trouble by spreading budgets too thin, and how the fastest-growing companies scale one or two channels to $100k+ a month.You'll also hear their frameworks for deciding budget allocation, the hidden crossover between capture and brand, and the real numbers John looks at daily to keep the board full. Whether you're running $2M or $20M, this conversation shows how the principles of lead generation never change — only the scale does.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob discover that authenticity in advertising isn't what most marketers think it is. They explore four distinct dimensions of authenticity and reveal why the most "real" ads don't always drive the best results.Topics covered:   [01:00] "Does it Pay to Be Real: Understanding Authenticity and TV Advertising"[02:00] The four dimensions of authenticity in advertising[03:00] Why brand essence beats heritage and realism[05:00] When unrealistic ads outperform everyday scenarios[07:00] How product type and brand size affect authenticity strategy[08:00] Why user-generated content isn't always the answer  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Becker, Maren, Nico Wiegand, and Werner Reinartz. “Does It Pay to Be Real? Understanding Authenticity in TV Advertising.” Journal of Marketing Research. https://journals.sagepub.com/doi/10.1177/0022242918815880 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Send us a textThe crypto industry has a storytelling problem. Despite its revolutionary potential, most crypto projects struggle to connect with mainstream audiences because they've created an insular world of jargon, acronyms, and narratives that actively exclude outsiders."I've been in a lot of different industries – social impact, investment, technology, healthcare – and I've never been in an industry where narrative mattered more than crypto," explains Stephany Zoo, Head of Ecosystem at Caladan and a veteran crypto marketer since 2014. Drawing from her experience across four continents, Stephany reveals how cultural contexts profoundly shape crypto adoption, from Vietnam's surprisingly high 30% adoption rate (driven by distrust in traditional financial products) to the interplay between regulatory environments in different regions.The disconnect between crypto projects and mainstream users runs deeper than many realize. While companies like Robinhood are successfully bringing their existing users into crypto, the reverse rarely happens. Crypto marketers have created barriers through excessive technical language and a focus on what makes crypto different rather than relatable. "So much of the storytelling we've seen recently positions crypto as this unique thing that's redoing or undoing what the financial world has done previously," Stephanie notes. "You can't have an entire industry that stands by itself."This marketing challenge extends to how founders approach growth. Too often, they chase vanity metrics – Twitter followers, conference appearances, impression counts – while neglecting the fundamentals of positioning, messaging, and conversion metrics that actually drive business. The result? Unsustainable hype cycles that quickly fade instead of building lasting value.For marketers navigating this space, Stephany offers practical wisdom: return to marketing basics like user segmentation and channel strategy, focus on clear messaging consistency across all platforms, and tell stories that connect crypto to everyday experiences rather than isolating it as something alien. As the industry matures and institutional adoption grows, communicating crypto's internal culture to the outside world responsibly becomes increasingly critical.Ready to build bridges instead of walls with your crypto marketing? Subscribe to Web3 CMO Stories for more insights from the frontlines of blockchain communication and community building.This episode was recorded through a Descript call on September 5, 2025. Read the blog article and show notes here: https://webdrie.net/the-crypto-storytelling-problem-tales-from-four-continents/

What's the best burger in DC? Some folks at Washingtonian have tried almost all of them and Jessica Sidman is here to give us some highlights from their list of DC's best.  Want some more DC news? Then make sure to sign up for our morning newsletter Hey DC. You can also become a member, with ad-free listening, for as little as $10 a month. If you enjoyed today's interview with District Bridges' Director of Storytelling and Marketing, Anna Claire, learn more here. Learn more about the sponsors of this September 11th episode: Food & Friends - Move For Meals Washington Nationals Library of Congress The Peabody Institute of The Johns Hopkins University Interested in advertising with City Cast? Find more info HERE.

Host Jeremy C. Park talks with Jim Bartoo, Marketing and Public Relations Director with Nashville Zoo, who discusses the zoo's history, growth and development, and commitment to animal welfare, along with the importance of accreditation by the Association of Zoos & Aquariums. He highlights the zoo's conservation efforts, both local and global, as well as their educational programs and upcoming events. The conversation also covers the zoo's unique features, including exhibit design and animal care, and ways for the public to support and enjoy the zoo's experiences.Nashville Zoo's Philosophy and DevelopmentsDuring the interview, Jim provides an overview of Nashville Zoo's history, location, and recent developments. He explains that the zoo, which moved to its current location in 1996, has been built from the ground up, allowing for the implementation of the latest philosophies and technologies for animal care and habitat development. Jim also discusses the shift in zoo philosophy from focusing on cleanliness and sterilization to prioritizing animal welfare and creating environments that promote animal happiness and comfort.Importance of AZA Accreditation for ZoosJim discusses the importance of accreditation by the Association of Zoos & Aquariums (AZA) for zoos in the United States. He explains that while all zoos must have a USDA license for animal care, AZA accreditation goes well beyond the minimum standards, focusing on animal health, veterinary care, education, and conservation efforts. This accreditation is a gold standard for animal care and is required every five years as the standards evolve. Jim emphasizes that AZA accreditation is crucial for visitors to ensure they are supporting zoos that prioritize animal welfare.Nashville Zoo's Conservation and Education EffortsJim discusses Nashville Zoo's conservation efforts, which include local and global initiatives. The zoo works with organizations like TWRA and USDA to protect streams and environments in Tennessee, conducting head start programs and monitoring waterways. Internationally, they study animal migration patterns, such as giraffe movements in Africa, to address habitat fragmentation issues. The zoo also focuses on education, offering programs for all ages and taking ambassador animals to schools and nursing homes.Nashville Zoo Upcoming EventsJim also highlights upcoming events at Nashville Zoo, including the upcoming opening of a new exhibit, Leopard Forest, the Zzzoofari Slumber camp out on May 24, Brew at the Zoo on June 13, and Summer Splash Saturdays in July and August. Jim encourages public support through memberships, donations, and corporate sponsorships to help fund new exhibits and conservation work.Visit https://www.nashvillezoo.org to learn more.

In this episode, SBCA Director of Marketing, Sean Shields, is joined by Mike Kozlowski, President of Apex Technology, to explore what it looks like when component manufacturers get involved in building design earlier in the process and how it can yield benefits to everyone involved.

Album 7 Track 15 - From Setback to Startup w/Jodi Anderson Jr. Brand Nerds, we have a great full circle moment today on the show, a first for us - Jodi Anderson Jr. is our esteemed guest AND former producer of our show! From his days on Standford's campus to the CEO of Rezme, a tech-start up, Jodi's story truly inspires. Jodi is a multifaceted professional with an incredible background that defies the odds - you don't want to miss this. Welcome back to the virtual building, Jodi Anderson Jr.! Here are a few key takeaways from the episode:Education is a Transformational ForceBrand Identity Matters, Looking at Allen IversonVisionary Leadership, Thinking 5, 10, 15 Years in the FutureLeadership in Action, working alongside your teamBrand Clarity, Is important to understand your brand lover!Human Connection is still important with tech and AiStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

In this episode of Trusted Connections, discover how Uniti Wholesale is shaping the future of connectivity by bridging the gap from core to edge. John Nishimoto, Senior Vice President of Strategy, Product Development and Marketing at Uniti Wholesale, shares insights on powering AI infrastructure, advancing fiber strategies, and creating seamless customer experiences. Explore how the combined strengths of Uniti and Windstream are driving innovation, expanding reach into new markets, and setting the stage for tomorrow's network demands through trusted partnerships and bold investments.

Pourquoi certaines pages de vente captent-elles instantanément notre attention, alors que d'autres nous laissent indifférents ? La réponse se trouve souvent dans les rouages invisibles de notre cerveau.Dans cet épisode, nous plongeons dans l'univers fascinant de la psychologie appliquée au marketing et explorons comment les biais cognitifs influencent nos décisions d'achat. De la preuve sociale à la rareté, en passant par l'effet de cadrage et la réciprocité, vous découvrirez comment transformer vos tunnels de conversion en véritables accélérateurs de croissance.Pourquoi écouter cet épisode ?Si vous cherchez à améliorer vos conversions sans tomber dans des tactiques agressives, cet épisode vous donnera des clés pratiques et éthiques. Vous repartirez avec une compréhension fine des mécanismes psychologiques qui influencent vos prospects, et des idées concrètes pour optimiser vos pages, vos offres et vos parcours clients.

Tu crois encore que l'immobilier c'est réservé aux rentiers ou aux héritiers ?Tu penses que c'est impossible avec un statut de freelance ?Et si je te disais, qu'au contraire, c'était la clé pour sécuriser et diversifier tes revenus ?Dans cette mini-série, je reçois Paco Debonnaire, investisseur et marchand de biens, pour nous partager ses stratégies concrètes pour générer des revenus complémentaires grâce à l'immobilier.

In this episode of Beyond Measure, Eric Scheer and Mike Deinlein explore one of the toughest challenges facing modern businesses: aligning marketing and customer experience (CX). While marketing sets the promise, CX delivers on it, but too often these teams operate in silos, leading to brand misalignment, customer disappointment, and lost growth opportunities. Reprising their Quirk's NYC presentation and building off of their Quirk's magazine article, Eric and Mike discuss why these disconnects happen, how data silos create a “multiverse” of competing realities, and why organizations need better tools to bring marketing and CX closer together. They highlight how democratizing data and creating a unified source of truth can help teams collaborate more effectively and avoid costly missteps. The conversation also dives into real-world case studies, including Southwest Airlines and Marriott Hotels, to illustrate how companies can use data-driven frameworks to assess brand strength, close gaps between marketing promises and CX delivery, and allocate resources more strategically. If you want to break down silos, improve customer retention, and ensure your brand delivers what it promises, this episode offers actionable ideas you can take back to your organization. For more information on how Burke can help move your business forward, visit our website. Thanks for listening! Please subscribe to be notified of future episodes of Burke's BeyondMeasure podcast.

Jack and Mikayla talk Peace campus updates, messy marketing flops, and celebrity crashouts with special guest Izzy

In this episode of the ABA Business Leaders Podcast, hosts Stephen and April Smith get personal with some life updates, share exciting news about the growth of their team, and introduce new services—including billing support. They also announce an upcoming podcast series focused on startup advice and take on common misconceptions about what it really takes to start an ABA business. Whether you're in the early stages of planning your practice or already managing a growing team, this episode delivers practical insights about balance, planning, and the mindset shifts that fuel long-term success. And a big thank you to our sponsor, SILNA – supporting ABA providers with the tools and advocacy needed to strengthen the field.

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Marketing isn't just about getting new patients on your schedule—it plays a much bigger role in building and sustaining a successful canine rehab business. In this episode, I break down five powerful ways marketing impacts your business beyond patient acquisition, helping you raise your rates, improve compliance, strengthen client relationships, and even attract the right team members. Listen to the full episode as we discuss:

Q&A session from March 2024 I did for my Twitch community during a livestream. Here are some of the questions I answered:- How to keep the motivation going as an entrepreneur-How to figure out the ideal size packaging for a product-How to differentiate yourself from your competition in terms of marketing-How to acquire experience in new career fields-Wanna live a happy life? You have two options-The real reason you're scared to not get customers