Podcasts about Marketing

Set Active founder, Lindsey Carter has nailed a well-timed, high in demand, product drop. Now the team sells out millions worth of products in the matter of hours. In just seven years, she's built a celebrity-loved athletic wear brand that generates $1 million in under an hour and is on track to hit $30 million in annual revenue this year. Lindsey has yet to take on a dollar from investors and has no plans of slowing down any time soon. Lindsey shares the strategies behind building a brand that Hailey Bieber, Kendall Jenner, and thousands of loyal customers can't get enough of. She candidly opens up about building a community with 8,200+ super fans on Instagram, and leveraging AI tools that save her and her team hours every day. We'll dive into the highs and lows of entrepreneurship, from placing risky second orders to keep momentum going, to learning hard lessons about hiring. In this episode you'll learn: The exact strategy behind Set Active's $1M resort drop (and why location matters)How to build real community that drives sales (spoiler: you can't fake it)AI tools that turned 5-hour tasks into 5-minute winsWhy momentum is everything and how to maintain it across dropsSocial media secrets and why you should treat each platform like a different family memberSmart hiring practices and what makes employees buy into founder visionThe power of asking for help when you need it mostHow transparency and vulnerability create customer loyaltyWhat's next for Set Active…Four Seasons collabs, gorpcore, and 90s-inspired collectionsChapters:(Tips: use vague and general language that identifies what the next few minutes will talk about) 00:00 Introducing Lindsey Carter & Set Active2:20 The Lightning Strike Moment: How Lindsey Discovered Her Entrepreneurial Passion5:07 The Investor Advice Every Entrepreneur Needs to Hear 7:00 How to Build Momentum Early In Business (+ How to Keep it Going) 10:21 Core Challenges 7 Years into Set Active & How to Overcome Them14:45 Hitting Rock Bottom In Life/Business–How to Bounce Back from A Down Year 19:47 The $1M Resort Drop Strategy23:26 New Trends Coming Up: Gorpcore, a Four Seasons collab & more25:10 Why You Can't Fake Community & Winning Social Media Strategies 27:09 AI Tools That Set Active Swears By35:29 The Secret to Consistent Wins: How Set Keeps Momentum Going  Guest: Lindsey CarterTitle: Founder & CEO Company: SET ACTIVE Industry: Fashion Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Now on Spotify Video! While working at Google X, Mo Gawdat witnessed artificial intelligence advancing faster than anyone expected and slipping beyond human control. Machines began learning on their own, crossing critical boundaries, and spreading across the open internet without ethical safeguards or regulation. This realization turned him into a leading advocate for responsible AI development. In this episode, Mo reveals how AI is reshaping our world, the urgent risks it presents, and how we can guide it toward a future that benefits humanity. In this episode, Hala and Mo will discuss: (00:00) Introduction (01:30) Mo's Journey in Tech and Google X (07:56) His Awakening to AI's Power (12:13) Is Artificial Intelligence Truly Artificial? (19:04) How AI Already Controls Your Reality (25:36) The Self-Learning Power of Artificial Intelligence (33:48) AI's Three Unbreakable Boundaries (40:34) Why Humanity Can't Stop AI Development (47:49) AI Risks and the Future of Work (57:03) Emotional Intelligence in the AI Era (1:05:49) Thriving Ethically in the Age of AI in Action Mo Gawdat is a renowned AI expert, author, and former Chief Business Officer at Google X. He has over 30 years of experience in technology and entrepreneurship and helped launch more than 100 Google businesses across emerging markets. Mo now hosts the top-rated podcast Slo Mo and advocates for the safe and ethical development of technology. His book, Scary Smart, explores how humanity can wisely guide the rise of artificial intelligence. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Quo - Get 20% off your first 6 months at Quo.com/PROFITING  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Resources Mentioned: Mo's Linkedin: linkedin.com/in/mogawdat  Mo's Instagram: instagram.com/mo_gawdat Mo's Website: mogawdat.com  Mo's Book, Scary Smart: bit.ly/-ScarySmart  Mo's Podcast, Slow Mo:bit.ly/SloMo-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, ChatGPT, AI Marketing, Prompt, AI in Business, Generative AI, AI for Entrepreneurs, AI Podcast

Hi there! No Guest today but I have a fun recap of the weekend in news Subscribe and Watch Interviews LIVE : On YOUTUBE.com/StandUpWithPete ON SubstackStandUpWithPete Stand Up is a daily podcast. I book,host,edit, post and promote new episodes with brilliant guests every day. This show is Ad free and fully supported by listeners like you! Please subscribe now for as little as 5$ and gain access to a community of over 750 awesome, curious, kind, funny, brilliant, generous soul Pete on Blue Sky Pete on Threads Pete on Tik Tok Pete on YouTube  Pete on Twitter Pete On Instagram Pete Personal FB page Stand Up with Pete FB page Gift a Subscription https://www.patreon.com/PeteDominick/gift Send Pete $ Directly on Venmo All things Jon Carroll  Buy Ava's Art  Subscribe to Piano Tuner Paul Paul Wesley on Substack Listen to Barry and Abigail Hummel Podcast Listen to Matty C Podcast and Substack Follow and Support Pete Coe Hire DJ Monzyk to build your website or help you with Marketing

Richard McGirr breaks down why most syndicators struggle with online ads and explains why cold traffic is the last place capital raisers should be spending money. He argues that private investments require a level of trust that interruptive ads can't establish, and that most managers burn cash chasing low-quality Facebook leads with terrible conversion. Instead, Richard outlines a hierarchy of “trust-based traffic,” from podcast tours that borrow a host's credibility to scalable paid influencer webinars that transfer trust at a fraction of the cost of ads. He walks through real-world examples—from George Foreman to Proactiv—to show how borrowed brands can outperform traditional marketing by orders of magnitude, especially in capital-raising. Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders' Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary. Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/  Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at⁠ ⁠⁠⁠www.bestevercommunity.com⁠⁠ Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we're doing something special: sharing an episode from Good Folks Doing Good Work that dives deep into branding, clarity, and the heart behind the work we do. It's a conversation about understanding who you are, what you're trying to say, and how the choices you make — from design to customer experience — shape the way people connect with your brand. At its core, this episode is a reminder that branding isn't about trends or aesthetics. It's about intention. When you know your values and you communicate them clearly, you build something people can feel. We loved this conversation, and we're excited to pass it along because it captures the kind of thoughtful, purpose-driven creativity we believe in.

Circle's SVP of Marketing, Tim Queenan, shares why stablecoins and the new Arc blockchain are creating the ‘Economic OS for the internet. Tim Queenan, SVP of Marketing, Circle, joins Gen C this week to share that stablecoins and programmable money represent a foundational shift in the global financial system, similar to the early internet. He discusses how Circle is spearheading this transformation with USDC and its new blockchain Arc, creating the ‘Economic OS for the internet - Links mentioned from the podcast: Tim's Twitter  Circle's Twitter Circle Website - Follow us on Twitter:  ⁠Sam Ewen⁠, ⁠CoinDesk⁠ -From our sponsors: Break the cycle of exploitation. Break down the barriers to truth. Break into the next generation of privacy. Break Free. Free to scroll without being monetized. Free from censorship. Freedom without fear. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit ⁠midnight.network/break-free⁠ Genius Group has partnered with CoinDesk for Bitcoin Treasury Month, launching the Genius x CoinDesk Quest. Participants can join the Bitcoin Academy, complete free microcourses from experts like Natalie Brunell and Saifedean Ammous, and enter to win 1,000,000 GEMs (worth 1 BTC) promoting bitcoin education and adoption.                                                                            CTA: ⁠geniusgroup.ai/coindesk-bitcoin-treasury-month/⁠ Need liquidity without selling your crypto? Take out a Figure Crypto-Backed Loan, allowing you to borrow against your BTC, ETH, or SOL with 12-month terms and no prepayment penalties. They have the lowest rates in the industry at 8.91%, allowing you to access instant cash or buy more Bitcoin without triggering a tax event. Unlock your crypto's potential today at Figure! https://figuremarkets.co/coindesk - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

How do companies like Salesforce and Dell scale intelligence across every cloud?Aidan Gomez, co-founder and CEO of Cohere, explains how they're building AI that works across all enterprise systems and deploys anywhere, giving companies true flexibility and security.He joins Joubin Mirzadegan for a wide-ranging conversation on why synthetic data went from dismissed to indispensable, and how the race among AI labs is really unfolding.Guest: Aidan Gomez, co-founder and CEO of CohereConnect with Aidan: XLinkedInConnect with Joubin: XLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins

Discover how to accelerate your startup's growth, without all the typical corporate roadblocks, by focusing on strategy and execution.   In this episode of Sharkpreneur, Seth Greene interviews Andy Culligan, Fractional CMO, CRO, and Marketing Advisor, who shares insights on scaling SaaS startups smarter and faster. He reveals the importance of strong execution and alignment between marketing and sales, offering real-world examples from his own experience helping companies overcome growth challenges. Andy emphasizes the power of being agile and staying ahead in a competitive market by building the right team and using AI to streamline processes.   Key Takeaways: → Successful marketing for SaaS requires a focus on both volume and high-ticket clients, depending on your product offering. → Marketing teams often face roadblocks, and it's critical to provide them with the tools and processes to stay on track and reach goals. → Many SaaS companies struggle with hiring skilled professionals quickly — Andy's team helps plug that gap with experienced marketers. → The typical challenge for SaaS startups is executing their go-to-market strategy, and Andy's team helps implement plans that drive immediate results. → Andy's company, Purple Path, focuses on delivering scalable marketing solutions by combining experienced strategy with agile execution.   As a Fractional CMO, CRO, and Marketing Advisor, Andy Culligan helps your sales and marketing teams focus on commercial success. His approach is a pure account-based marketing play. Providing your organization with a bullshit-free approach to Account Based Marketing (ABM), motivating and exciting your teams and delivering better outcomes, i.e. revenue.   Connect With Andy: Website: https://andyculligan.com/ LinkedIn: https://www.linkedin.com/in/andy-culligan/ Learn more about your ad choices. Visit megaphone.fm/adchoices

B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series, shares his framework for building content that drives business results. He reveals his 11-question assessment for evaluating content effectiveness, explains how to optimize YouTube thumbnails through A/B testing, and outlines three core metrics that prove content strategy success: meaningful engagement through comments, high average view duration, and improved click-through rates.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Step into Episode 186 of ‘On the Delo' as Delo hosts a candid conversation with Jess, the creator and driving voice behind Mouth by Southwest — the Valley's essential restaurant and hospitality newsletter.Jess shares how a creative side project evolved into one of Arizona's most trusted industry publications, reaching more than 2 million readers. From grinding out newspaper gigs in North Dakota to shaping the voice of Phoenix's dining scene, his story is one of persistence, community, and authentic connection.If you're in hospitality, content creation, or entrepreneurship, this episode is packed with insights on building a personal brand, sustaining creative integrity, and navigating the ever-changing media landscape. Expect honest talk about small business advocacy, marketing lessons, and why genuine relationships still matter most.Chapter Guide (Timestamps):(0:00 - 3:30) Introduction: Podcast 185 and Guest Jess, Mouth by Southwest(3:31 - 9:15) From Fargo to Phoenix: Early Journalism, Career Shifts, Building Skills(9:16 - 13:30) Launching Mouth by Southwest: Hobbies Turned Business(13:31 - 18:30) Paid Content, Changing Advertising Models, Subscription Growth(18:31 - 23:00) Advocacy: Supporting Local, Marketing Musts, Real Impact23:01 - 28:30) Newsletter Power, Audience Growth, Lessons Learned(28:31 - 32:30) Restaurant Success & Failure: Capital, Marketing, and Longevity(32:31 - 38:00) Digital Challenges: Websites, AI, and Tech in Hospitality(38:01 - 45:00) Personal Side: Dogs, Hobbies, Real Life Behind the Work

55% of online content is now AI-generated, fundamentally changing enterprise SEO scale requirements. Ryland M Bacorn from Boca De demonstrates how embedding analysis has already become essential for enterprise SEO teams managing content at unprecedented volumes. The discussion covers systematic approaches to corpus analysis for competitive content gaps, scalable frameworks for 10x content production through embedding-informed editorial processes, and practical implementation strategies using tools like Screaming Frog's vector embedding capabilities referenced in Mike King's comprehensive technical guide.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CPI is only one signal. In this episode, we show how top studios test appeal in prototypes, validate value in soft launch, and scale with confidence. A fast, practical guide to reading market signals at every stage of development.

In this episode of Your History Your Story, our guest is Julie Kresge, the Marketing and Media Coordinator for Quiet Valley Living Historical Farm in Stroudsburg, Pennsylvania.For more than 30 years, my family has created wonderful memories visiting Quiet Valley's “Old Time Christmas” program — an annual tradition that truly captures the warmth and spirit of the season. That is why we are especially honored to share the story of this remarkable historic site. Quiet Valley is a working historical farm that transports you to the 19th century — and even earlier — through its many year-round programs. In addition to “Old Time Christmas”, which includes a live nativity, visitors can enjoy “Farm Animal Frolic,” “Spooky Days on the Farm,” “Harvest Festival” and many other interesting and exciting activities. A visit to Quiet Valley feels like you are stepping into another time — you can walk among the barns and fields, meet costumed interpreters and even visit a one-room schoolhouse where you can sing songs and experience what it was like to be in school more than 130 years ago.Join us as we speak with Julie about the fascinating history of Quiet Valley — a farm with roots reaching back to the 1700's, when its earliest residents included a former Hessian soldier from the American Revolution — and learn how this special place continues to bring the past to life for visitors of all ages.Music: "With Loved Ones" Jay Man Photo(s): Courtesy of YHYS PodcastThank you for supporting Your History Your Story!YHYS Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YHYS PayPal: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YHYS: Stay in the know, join our mailing list: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YHYS: Website, Blog & Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠#yhys #yourhistoryyourstory #history #storytelling #podcast #njpodcast #youhaveastorytoo #jamesgardner #historian #storyteller #blogger For more info on Quiet Valley: CLICK HERE

Episode web page:  ----------------------- Episode summary: In this episode of Insights Unlocked, Nathan Isaacs talks with marketing powerhouse Bill Macaitis—former CMO of Slack, Zendesk, and Salesforce—about how B2B companies can scale efficiently by prioritizing customer experience, building authentic brands, and embracing new go-to-market models. Bill shares lessons from his career and dives into the importance of customer-centric cultures, long-term thinking, and the strategic use of AI in modern marketing. What you'll learn in this episode: Why capital-efficient growth beats “growth at all costs”—and how to build it The playbook for operationalizing customer centricity in a B2B environment How to align teams across marketing, product, and sales with shared metrics What most companies get wrong about attribution models How AI can empower marketers—without replacing them The secret to building a B2B brand people actually love (and talk about) Tips for individual contributors to challenge legacy playbooks and advocate for change About the guest: Bill Macaitis is an executive advisor and board member who has led marketing at some of the most iconic names in SaaS, including Slack, Zendesk, and Salesforce. Known for his customer-first approach and bold brand vision, Bill now advises AI startups on how to build scalable, loved companies from the ground up. Resources & Links: Bill Macaitis on LinkedIn (https://www.linkedin.com/in/bmacaitis/) SaaS CMO Pro website (https://www.saascmopro.com/) SaaS CMO Pro newsletter (https://saascmopro.substack.com/) Bill's YouTube videos (https://www.youtube.com/@SaaSCMOPro/videos) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series, shares his framework for building content that drives business results. He reveals his 11-question assessment for evaluating content effectiveness, explains how to optimize YouTube thumbnails through A/B testing, and outlines three core metrics that prove content strategy success: meaningful engagement through comments, high average view duration, and improved click-through rates.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Curious about the footwear trends set to define 2026? Join Sandi Mines, Christie Horan and Jolie Gracia as they spotlight must-have styles—from mules and Mary Janes to bold sneakers, embellished heels and classic boots. This episode of FFANY Footwear Trend Watch dives into materials, standout details and how fashion-forward choices meet comfort. Step into what's next. With special guests: Jolie Gracia, Marketing and Events Coordinator, FDRA and Christie Horan, Marketing and Media Coordinator, FDRA Hosted by: Sandi Mines, President, FFANY

#304 | AI Buying Shift | This episode is from a recent Exit Five live session where I pulled together Lindsay O'Brien (Head of Marketing & Operations, Predictiv), Tom Wentworth (CMO, incident.io), and Aditya Vempaty (VP of Marketing, MoEngage) for a real talk on how AI is completely rewiring the B2B buying journey. We got into why buyers no longer need your pretty funnel, how AI-powered research changes the sales call, and what that means for your GTM strategy.Timestamps(00:00) - – Intro + Dave Sets the Stage (04:07) - – How AI Is Changing B2B Buying (11:07) - – The Big Shift: Taste, Unscalable Work, and Distribution (16:07) - – Getting Exec Buy-In for “Unmeasurable” Marketing (20:07) - – Does the Funnel Still Matter? (24:07) - – Dead Tactics: Gating, A/B Testing, Lead Score Theater (30:53) - – AI That Actually Works (Real Use Cases) (37:53) - – Team Size, Skills, and the New CMO (43:53) - – Authenticity vs AI: Creative, Video, and Brand (58:53) - – Content Attribution + Final Takeaways Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

We talk real strategies for customer targeting, audience “alchemy”, and Adam's hands-on approach to crafting campaigns that actually convert. Plus, Adam shares why he's publishing guides, eBooks, and content to help even the smallest businesses buy media like pros.Whether you're a founder, marketer, or launching your first product – this episode gives you the straight-talking guidance you wish you'd had earlier.

Construire une base emails ça n'a aucun sens si vous n'envoyez pas d'emails. Les deux questions qui reviennent le plus souvent quand j'enseigne l'emailing sont :Tous les combien est-ce qu'il faut que j'envoie des emails ?Qu'est-ce que je suis sensé raconter ? Si vous êtes déjà posé l'une de ces deux questions, cet épisode est fait pour vous.

My guest this week is Adam Pintar, who designed the new Indianapolis Indians rebrand. Pintar,  the Senior Director of Brand, Marketing, and Communications for the club, explains why he went with the new look and how it adheres to the traditions of baseball in Indianapolis for the past 124 years.

Kürzlich hat mich eine Kollegin gefragt: „Caroline, arbeitest du eigentlich wirklich so wenig – oder tust du nur so?“ Fairer Punkt – denn ich war jahrelang als Workaholic bekannt. In dieser Folge spreche ich mit dir über meine neue Arbeitsstruktur, was ich aktiv verändert habe – und wie du dein Business smarter, einfacher und entspannter aufbauen kannst. Du willst mit automatisierten Funnels endlich konstante, planbare Monatsumsätze kreieren? → Buch jetzt dein kostenloses Beratungsgespräch für unser brandneues Programm Souverän Skaliert 2.0. Achtung: Nur bis zum 21. November bekommst du bei Buchung unseren CEO-Masterkurs (im Wert von 4.999 €) kostenlos on top! https://carolinepreuss.de/souveraenskaliert/ Go For It ist der Business Podcast für alle Selbstständigen und UnternehmerInnen, die ein profitables Online-Business aufbauen wollen. Caroline Preuss gibt in ihrem Business Podcast ihr erprobtes Wissen rund um Marketing, Social Media, Onlinekurse und Community-Aufbau auf Instagram weiter – ausführlich und Schritt für Schritt, damit du entspannt mit deinem digitalen Business sichtbar wirst und und deinen eigenen Onlinekurs erfolgreich vermarktest.

Circle's SVP of Marketing, Tim Queenan, shares why stablecoins and the new Arc blockchain are creating the ‘Economic OS for the internet. Tim Queenan, SVP of Marketing, Circle, joins Gen C this week to share that stablecoins and programmable money represent a foundational shift in the global financial system, similar to the early internet. He discusses how Circle is spearheading this transformation with USDC and its new blockchain Arc, creating the ‘Economic OS for the internet - Links mentioned from the podcast: Tim's Twitter  Circle's Twitter Circle Website - Follow us on Twitter:  ⁠Sam Ewen⁠, ⁠CoinDesk⁠ -From our sponsors: Break the cycle of exploitation. Break down the barriers to truth. Break into the next generation of privacy. Break Free. Free to scroll without being monetized. Free from censorship. Freedom without fear. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit ⁠midnight.network/break-free⁠ Genius Group has partnered with CoinDesk for Bitcoin Treasury Month, launching the Genius x CoinDesk Quest. Participants can join the Bitcoin Academy, complete free microcourses from experts like Natalie Brunell and Saifedean Ammous, and enter to win 1,000,000 GEMs (worth 1 BTC) promoting bitcoin education and adoption.                                                                            CTA: ⁠geniusgroup.ai/coindesk-bitcoin-treasury-month/⁠ Need liquidity without selling your crypto? Take out a Figure Crypto-Backed Loan, allowing you to borrow against your BTC, ETH, or SOL with 12-month terms and no prepayment penalties. They have the lowest rates in the industry at 8.91%, allowing you to access instant cash or buy more Bitcoin without triggering a tax event. Unlock your crypto's potential today at Figure! https://figuremarkets.co/coindesk - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Subscribe to DTC Newsletter - https://dtcnews.link/signuphttps://levelwear.comHyman Ngo, SVP of Product & Marketing at Levelwear, joins us to talk through the brand's evolution from a behind-the-scenes apparel manufacturer to a powerhouse in wholesale and licensing — and now, their pivot into DTC.For brand leaders scaling from golf, wholesale, or licensing into consumer channels.What we cover:The real reason they acquired a customer's brand — and how that changed their whole trajectoryWhy golf was the launchpad: how credibility in elite U.S. clubs unlocked growth back homeHow they scaled to 85 of the top 100 U.S. golf courses (and what that did for their reputation)The role of licensing (MLB, NHL, PGA) in adding growth and brand legitimacyHow they finally built their brand narrative (“Team Over Everything” / “Who's With You”) and why it's now central to their DTC pushWho this is for: Brand operators in wholesale, licensing, or B2B looking to build emotional connection and consumer pullWhat to steal:Build credibility in a “clean” market (no legacy baggage) and use it to reposition back homeTreat brand story as an internal alignment tool — not just external marketingUse licensing as a bridge, but don't lose sight of your brand equityUnlock the BFCM Command Center: https://triplewhale.com/dtcTimestamps00:00 Transitioning from manufacturing to a brand02:15 Buying Levelwear and early operational challenges04:40 Breaking into retail and managing order volume07:20 Slow early growth and breakthrough in the US golf market10:05 How Levelwear entered top golf courses12:40 Evolution of golf culture and apparel trends14:00 Sponsoring pro golfers and athlete partnerships16:00 Expanding into licensed sports apparel18:05 Fanatics partnership and industry comparisons20:00 Crafting Levelwear's brand message and manifesto22:30 Launching the "Who's With You" campaign24:15 Using streaming ads for brand awareness26:10 How the brand story aligns across sports27:40 Message consistency in B2B and retail channels29:00 Levelwear's path toward nine-figure revenue30:30 DTC ambitions and where the brand goes next32:00 Expanding into international golf markets33:00 The future of independent retail in golf34:00 Closing thoughts and next steps for LevelwearHashtags#dtcpodcast #levelwear #golfapparel #sportsbusiness #directtoconsumer #ecommercegrowth #brandbuilding #athleisure #golfindustry #sportsmarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Before hashtags and ad pixels, marketing happened face-to-face - and it still matters more than ever. Let's talk about shaking hands, sampling products, and how to make real-world engagement scale. Field marketing is all about creating face-to-face experiences that build trust, awareness, and connection. Watch now to learn how you can apply it today.

In today's episode, we're breaking down the dos and don'ts of signing a retail property lease – from due diligence and heads of terms to rent reviews and exit strategies.We'll speak with a leading broker and two real estate lawyers in London and New York to uncover how operators can navigate the small print, negotiate a fair deal, and protect themselves from personal exposure.Our guests are Russel Helbling, Managing Director, Katz & Associates, Jason Dunietz, Real Estate Group Chair, Helbraun & Levey, Ian Leigh, Partner, CBG.Credits music: "Talk About A Movie" by Z.M.A in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

In this week's episode of Search With Candour, host Jack Chambers-Ward is joined by Leah Hart to explore the future of sustainable marketing in 2025.They delve into the importance of both environmentally and personally sustainable practices. Topics include the pitfalls of greenwashing, the energy costs of AI tools like ChatGPT, and effective ways to avoid burnout and maintain personal well-being in the industry. Follow Leah:Website: https://www.fourfront.us/LinkedIn: https://www.linkedin.com/in/hartleahc/Recommendationshttps://www.thriftbooks.com/w/algorithms-to-live-by-what-computers-can-teach-us-about-solving-human-problems_brian-christian_tom--griffiths/10740830/item/25388624/ https://ground.news/https://www.fourfront.us/blog/sustainable-digital-marketing/00:00 Introduction04:43 Welcome Leah Hart07:08 Defining Sustainable Marketing08:01 Challenges and Strategies in Sustainable Marketing08:39 AI and Sustainability in Marketing12:24 Identifying Genuine Sustainable Practices22:06 Balancing Sustainability and Performance23:35 Hybrid Work Models and Sustainability27:12 Measuring Success in Sustainable Campaigns29:35 The Role of AI in Sustainable Marketing39:44 Personal Sustainability and Career Longevity42:52 Balancing Work and Personal Life44:00 Implementing Quitting Time and AI Tools45:24 Building Team Relationships and Communication49:52 Understanding Team Dynamics and Personality Types58:04 Advice for New Marketers01:05:50 Personal Habits for Reducing Stress01:10:17 Recommendations and Conclusion

Oser la Reconversion, le Podcast, épisode #180Oser La Reconversion est le podcast numéro 1 sur la Reconversion.Première soirée immersive Oser la Reconversion le 27 novembre à Paris : https://oserlareconversion.com/soiree/S'inscrire à la Newsletter et recevoir le guide gratuit 30 jours pour se reconvertir : https://oserlareconversion.com/newsletter/Aujourd'hui, j'accueille dans Oser la Reconversion, Mylène Lecarpentier. Après une carrière en marketing de 10 ans, Mylène est devenue kiné. Avec des parents qui n'ont pas fait d'études sup, Mylène a trouvé très difficile de se projeter dans des études. Elle se lance dans des études de marketing un peu par défaut sans connaître le champ des possible. Mylène devient consultante en marketing : elle fait des analyses de marché et donne des recommandations stratégiques à des boîtes comme Boulanger par exemple. Mais c'est à la suite d'une séparation et d'un deuil que Mylène réalise qu'elle a le droit de rêver d'une autre vie. Elle a toujours eu envie d'aider les autres et d'avoir un métier qui a du sens. Aujourd'hui, Mylène est actuellement en études de kiné.Retrouvez Oser la Reconversion sur Instagram : https://www.instagram.com/oserlareconversion/Télécharger le cahier d'exercices d'Oser la Reconversion pour se reconvertir : https://oserlareconversion.com/Notes & Références : - Linkedin de Mylène : https://www.linkedin.com/in/mylenelecarpentier/Contactez-moi ! Si le Podcast vous plait, le meilleur moyen de me le dire, ou de me faire vos feedbacks (et ce qui m'aide le plus à le faire connaître), c'est simplement de laisser un avis sur Apple Podcast, un commentaire sur Youtube et d'en parler autour de vous. ça m'aide vraiment alors n'hésitez pas.Pour me poser des questions, participer au podcast ou suivre mes aventures, c'est par ici :- Sur Instagram @clervierose : https://www.instagram.com/oserlareconversion et @clervierose : https://www.instagram.com/clervierose- Sur Linkedin : https://www.linkedin.com/in/clervie-rose-boennec-a09065102/- Sur Youtube https://www.youtube.com/channel/UC7Qzm4HrS5OdmdXoY344vqA- Par mail : partenariats@oserlareconversion.com

Bongani Bingwa speaks with Yasheen Modi, Actuary, composer, performer, and Head of Marketing at Discovery about what audiences can expect from The Black Hole Symphony, set to run from 27 to 29 November at Wits Linder Auditorium in Johannesburg. 702 Breakfast with Bongani Bingwa is broadcast on 702, a Johannesburg based talk radio station. Bongani makes sense of the news, interviews the key newsmakers of the day, and holds those in power to account on your behalf. The team bring you all you need to know to start your day Thank you for listening to a podcast from 702 Breakfast with Bongani Bingwa Listen live on Primedia+ weekdays from 06:00 and 09:00 (SA Time) to Breakfast with Bongani Bingwa broadcast on 702: https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/36edSLV or find all the catch-up podcasts here https://buff.ly/zEcM35T Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702See omnystudio.com/listener for privacy information.

#676 Are you overcomplicating your marketing? In this episode hosted by Kirsten Tyrrel, we're joined by Alban Brooke, Head of Marketing at Buzzsprout, who helped grow the company from just 2,000 customers to over 120,000 active podcasts. Alban shares why so many marketing efforts fail — not because of bad tactics, but because of a lack of clarity around who you're speaking to and what message you're delivering. We explore the fundamentals of effective marketing, how to identify your ideal customer, and why chasing every new platform or funnel often leads to burnout. Alban also opens up about his unconventional journey from law school to software, how homeschooling shaped his approach to work, and the power of following your energy instead of forcing strategies that don't align. If you've ever felt overwhelmed by all the marketing noise, this episode will help you refocus on what actually works — so you can build a business that's both effective and sustainable! (Original Air Date - 4/14/25) What we discuss with Alban: + Why most marketing efforts fail + The three core marketing questions + Alban's journey from law to software + How homeschooling shaped his work style + The power of following your energy + Why podcasting is a nurture channel + Content marketing that actually converts + The myth of podcast SEO + Growing Buzzsprout without paid ads + Doing what doesn't scale — on purpose Thank you, Alban! Check out Alban Brooke at ⁠AlbanBrooke.com⁠. Check out Buzzsprout at ⁠Buzzsprout.com⁠. Follow Alban on ⁠Twitter⁠. Watch the ⁠video podcast⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Free Vs Investment Trials: Why a $1 Trial Can Be More Powerful Than a Free Trial with Favour Obasi-Ike | Sign up for exclusive SEO insights.This Clubhouse audio session focused on marketing strategies, specifically comparing the efficacy of free trials versus investment trials for products and services. Favour discusses how an investment trial, even as low as one dollar, establishes a financial commitment from the customer, potentially leading to better conversion than a completely free offer, though both require nurturing efforts. The conversation also touches on upcoming holiday sales, various email marketing platformslike Flowdesk, and the importance of technical SEO and website development in business growth. Ultimately, Favour advises business owners to analyze and decide which trial method best suits their goals, emphasizing that the psychology of value is crucial for long-term customer engagement.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Introduction: The "Free Trial" FallacyOffering a "free trial" is a universal business strategy, especially during peak seasons like Black Friday or the holidays. It's the go-to method for attracting customers by lowering the barrier to entry. But have you ever considered that "free" might not be the most effective path to gaining truly committed customers?This article explores a few surprising truths about customer psychology and commitment by comparing the standard free trial with a powerful alternative: the "investment trial." We'll examine why asking for a small, initial investment can fundamentally change the customer relationship and lead to better results.The Surprising Takeaways from Free vs. Investment Trials1. The Power of a Single Dollar: Shifting from a "User" to an "Investor" MindsetThe core difference between a "free trial" and an "investment trial" is the financial commitment. A free trial has none, while an investment trial requires a small payment, even if it's just $1. This seemingly minor detail triggers a significant psychological shift.When a customer pays—even a nominal amount—their mindset changes. They are no longer a passive user getting something for free; they have become an active investor in a potential solution. This act pre-qualifies them and changes their relationship with the product from the very beginning. Because they have invested, they are more likely to perceive the engagement as a "better experience," reinforcing the value of their decision and anticipating an even greater return on a larger future investment....if you now say, okay, it's $99 or it's $1,000 or it's whatever amount of dollars, the person doesn't feel like they have to think twice about started because they've already financially committed to something that was an investment that they were interested in. That's the difference.This initial commitment dramatically shortens the time it takes to convert a trial user into a full-paying customer. The journey from a $1 investment to a $1,000 purchase is psychologically shorter than the journey from "free" to any paid plan. While a free trial may require 14 to 30 days of nurturing to achieve conversion, an investment trial can convert in as little as 10 minutes or one hour because the primary psychological barrier has already been crossed.2. The Real Cost of "Free" Isn't Zero—It's TimeNothing is truly free. In a free trial, the user isn't paying with money, but with an equally valuable currency: their time and attention.When someone engages with a free product, they are spending time processing information and making a decision. The business's goal is to make that time investment feel so valuable that it leads to a financial one. Think of the common B2B strategy of offering a free 30-45 minute consultation call. The prospect invests their time, and in exchange, the business must deliver enough tangible value in that short window to justify a larger investment. The "free" call becomes a sale because the value demonstrated makes the time spent feel worthwhile. The same principle applies to tasting a free food sample—if it delivers immediate value, it leads to a purchase.So if it's a free trial, yes, get it for free. Sign up for free... it's not really free because they're spending time. That's the exchange.The implication for businesses is clear: the product or information offered in a free trial must deliver immediate, tangible value. You must make the user's time investment feel so worthwhile that they are compelled to make a financial one.3. The $2,000 Anomaly: Why High-Ticket Sales Can Be Easier Than Low-Ticket OnesOne of the most surprising claims is that "it's harder for me to sell a $20 product than a $2,000 product." This paradox defies conventional business logic, but the reasoning behind it is sound.Customers often perceive small, recurring payments as nuisances or minor expenses they'd rather avoid. In contrast, they view large, one-time investments as significant projects with a high potential return. A high-ticket investment is tied to a bigger, more valuable outcome—such as achieving AI SEO, building websites, gaining domain authority, or becoming dominant in your area of expertise—that they can justify more easily as a strategic move.This connects directly back to the "investment trial" concept. A person willing to invest just $1 is already thinking about potential returns, which is the exact mindset needed to make a larger, high-value purchase. They have already crossed the mental barrier from being a passive consumer to an active investor.This should encourage you to reconsider your pricing and offer structure. Instead of focusing only on low-cost entry points, consider how to frame your offerings as high-value investments that solve significant problems for your ideal customers.Conclusion: Your Next MoveThe psychology behind a trial offer is often more critical than the price tag. The ultimate goal isn't just to get sign-ups; it's to cultivate an investor's mindset from the very first interaction. By asking for a small commitment, you attract a more serious audience and prime them for a long-term, high-value relationship.As you plan your next offer, ask yourself this: How can you shift the focus from a simple "free sample" to a meaningful "initial investment" to attract your most committed future customers?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Am 16.11.1915 patentiert Coca-Cola eine eigene Flasche. Ihre Form sticht heraus und verhilft der Marke zum Durchbruch. Dabei basiert das Design auf einem Missverständnis. Von Laura Dresch.

En este podcast te contamos más cosas sobre el nuevo servicio que hemos montado para todos los seguidores de Garaje Hermético. Ahora tienes en nuestra/vuestra página web “Garajehermetico.com” una selección de coches de ocasión a buen precio y con pocos kilómetros que te ofrecemos en colaboración con Ruteo. La primera selección que te ofrecemos son coches para viajar, de bajo consumo y con el máximo confort Si es lo que estás buscando, echa un vistazo a esos coches en el siguiente enlace: https://www.garajehermetico.com/ruteo/ ¿Alguna vez has tenido la sensación de estar viviendo una invasión de clones? Aparcas tu SUV compacto en el centro comercial y, al volver, te cuesta distinguirlo de los otros cinco que han aparcado a su lado. ¿Es una crisis de ideas global? ¿Se han quedado los diseñadores sin imaginación? La realidad es más compleja. No es falta de creatividad, es un exceso de restricciones. Los diseñadores tienen hoy menos libertad que nunca, y su trabajo está encorsetado por cinco "tiranos" que dictan la forma de un coche antes de que el lápiz toque el papel. Las 5 Razones de la Uniformidad: 1. La Tiranía de la Aerodinámica El enemigo número uno de un coche moderno, y especialmente de un SUV (que es alto y chato por definición), es el viento. En un coche eléctrico, un mal coeficiente aerodinámico (Cx) puede costar decenas de kilómetros de autonomía. En uno de combustión, cada gramo de CO2 es vital para evitar las multas multimillonarias de la Unión Europea. La forma más barata y eficaz de bajar el consumo es mejorar el Cx. 2. La Jaula de Oro de la Seguridad y las Regulaciones El coche deportivo de tus sueños, bajo, afilado y con morro en cuña, sería hoy prácticamente ilegal. Las normativas de seguridad, especialmente las de Euro NCAP, lo han cambiado todo. Para proteger a los peatones en caso de atropello, el capó debe ser alto y relativamente "blando", dejando un espacio de deformación vital entre la chapa y las partes duras del motor. Adiós a los morros bajos. 3. El "Efecto IKEA" de las Plataformas Modulares Las plataformas modulares (como la MQB de Volkswagen, la EMP2 de Stellantis o la TNGA de Toyota) son un milagro de la ingeniería de costes, pero un lastre para la diferenciación. El ahorro ya no solo está en compartir motores o suspensiones, sino en los "Hard Points" o puntos fijos del diseño. 4. El Miedo a ser Diferente: Marketing y "Design Clinics" Antaño, un diseñador jefe tenía poder para arriesgar y escandalizar al mundo, creando coches que hoy se consideran obras de arte. Hoy, eso es imposible por culpa de los "focus group" o "clínicas de diseño". Antes de aprobar un coche, las marcas meten los prototipos en una sala y preguntan a clientes potenciales qué opinan. 5. El Diseño por Ordenador (CAD) Irónicamente, la herramienta que debería dar libertad infinita, el Diseño Asistido por Ordenador, es el último clavo en el ataúd de la originalidad. Hoy se usa el "diseño generativo". Los ingenieros introducen en el software todos los parámetros y restricciones (Regla 1: Plataforma MQB. Regla 2: Seguridad peatones. Regla 3: Cx de 0.28. Regla 4: Espacio para 5) y el programa "sugiere" las formas óptimas. Si los ingenieros de Ford, Renault y Volkswagen usan los mismos programas y las mismas reglas físicas, ¿sorprende que el resultado final sea casi el mismo? La Prueba: La Invasión de los Clones Esta uniformidad forzada se ve en todos los segmentos: -La Plaga del "SUV Coupé": Lo que empezó como el sacrilegio del BMW X6 ahora es un estándar. Del Audi Q5 Sportback al Renault Arkana, todos copian la misma silueta de techo descendente que mata el espacio trasero y la visibilidad. -El Segmento C: Es el ojo del huracán. Coches como el Qashqai, Tucson, Austral o 3008 compiten por el mismo cliente "para todo". El resultado es un diseño por consenso: cintura alta, frontal chato y los inevitables pasos de rueda de plástico negro. -Los Eléctricos: Aquí la aerodinámica lo es todo. Para maximizar la autonomía, todos acaban siendo un "Optimus Blob": un diseño redondeado, sin aristas, con parrillas tapadas y manillas enrasadas. El Tesla Model Y, el VW ID.4 o el Skoda Enyaq son esclavos del túnel de viento. Conclusión ¿Son todos los SUV iguales? En gran medida, sí, porque no les queda más remedio. Están atrapados en un corsé definido por la Aerodinámica que los redondea, la Seguridad que los hace chatos, la Plataforma Modular que fija sus proporciones y el Marketing que penaliza el riesgo. Los SUV modernos son, quizás, el resultado de la optimización total; el coche perfecto para las hojas de cálculo, pero, a menudo, el más aburrido para el corazón.

What's Next for Outbound Sales? Aaron Ross (Predictable Revenue) & Adem Manderovic (Closed Circuit Selling)Outbound sales is at a crossroads.Automation is everywhere. AI is flooding inboxes. Meetings are harder to book than ever.So we sat down with Aaron Ross, author of Predictable Revenue and From Impossible to Inevitable, to ask one question:What's next for outbound sales?Alongside Aaron, Adem Manderovic (Closed Circuit Selling, CRO School) breaks down why GTM teams misread Predictable Revenue, how outbound drifted into “meetings at all costs,” and what a modern outbound system actually looks like. We dig into market validation, cataloguing timing signals, emotional intelligence, relationship systems, and why AI is forcing teams back to fundamentals.If you sell, market, or run a revenue team, this conversation will change how you think about outbound.Tune in and learn:+ Why Predictable Revenue was never meant to be a “meetings engine”+ How outbound broke – and how to rebuild it around market validation+ Why the future of outbound is more human, not more automatedIf you're trying to fix noisy outbound, align sales and marketing, or build a modern revenue system, this episode is a must-watch.-----------------------------------------------------

Dans cet épisode, Tatiana St-Louis, fondatrice d'Aime ta Marque, partage avec nous son parcours d'entrepreneure féministe : comment elle a transformé un burn-out en mission pour aider les femmes à se réapproprier leur histoire et à bâtir des entreprises durables, humaines et alignées.Ensemble, on parle de honte intériorisée, d'authenticité, de storytelling et de liberté à travers l'entrepreneuriat.

Pour écouter l'épisode en entier, tapez #180 Mylène disponible le 17 novembre. Première soirée immersive Oser la Reconversion le 27 novembre à Paris : https://oserlareconversion.com/soiree/S'inscrire à la Newsletter et recevoir le guide gratuit 30 jours pour se reconvertir : https://oserlareconversion.com/newsletter/

Here is the GoFundMe link for Pearl that I mention in this episode: https://gofund.me/2aa4d537e Most people don't get enough sleep — and even a small deficit can take a big toll. Just 15 extra minutes a night can boost your health, focus, and mood more than you'd expect. This episode begins with a surprising look at how too little sleep quietly undermines your life — and how a little more can make all the difference. https://www.sleep.com/sleep-health/15-minutes-extra-sleep Simple beats complicated — in business, communication, and life. Yet most of us instinctively make things harder than they need to be. Marketing entrepreneur and educator Ben Guttmann, who's helped clients from the NFL to Nobel Laureates, reveals why simplicity is the ultimate superpower and how to harness it in your ideas, writing, and daily decisions. He's the author of Simply Put: Why Clear Messages Win—and How to Design Them (https://amzn.to/3udtVwz). You probably have pockets in nearly everything you wear — and yet, they're only about 500 years old. Where did they come from? Why are women's pockets so small? And what do they say about how people have lived through history? Hannah Carlson, a historian of clothing and author of POCKETS: An Intimate History of How We Keep Things Close (https://amzn.to/3SUzmef), reveals the surprisingly political, personal, and practical story of the humble pocket. Finally, anger isn't always destructive — used wisely, it can be one of your greatest motivators. Research shows that channeling anger toward a meaningful goal can actually help you focus and achieve more. I'll explain how to tap into the power of anger — without letting it take over. https://www.nbcnews.com/health/feeling-angry-may-help-people-achieve-goals-study-finds-rcna123611 PLEASE SUPPORT OUR SPONSORS! AG1: Head to ⁠⁠⁠https://DrinkAG1.com/SYSK ⁠⁠⁠ to get a FREE Welcome Kit with an AG1 Flavor Sampler and a bottle of Vitamin D3 plus K2, when you first subscribe!  AURA FRAMES: For a limited time, visit https://AuraFrames.com and get $45 off Aura's best-selling Carver Mat frames -named #1 by Wirecutter -by using promo code SOMETHING at checkout INDEED: Get a $75 sponsored job credit to get your jobs more visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Indeed.com/SOMETHING⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ right now! QUINCE: Give and get timeless holiday staples that last this season with Quince.  Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365 day returns! DELL: It's time for Black Friday at Dell Technologies. Save big on PCs like the Dell 16 Plus featuring Intel® Core™ Ultra processors. Shop now at: ⁠ https://Dell.com/deals ⁠ NOTION: ⁠⁠Notion brings all your notes, docs, and projects into one connected space that just works . It's seamless, flexible, powerful, and actually fun to use! Try Notion, now with Notion Agent, at: ⁠https://notion.com/something⁠ PLANET VISIONARIES: In partnership with Rolex's Perpetual Planet Initiative, this… is Planet Visionaries. Listen or watch on Apple, Spotify, YouTube, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Watch the YouTube version of this episode HEREAre you looking for some AI tools to streamline your tasks? In this episode of The Guild Live Show, Tyson explores the latest trends in digital marketing, AI, SEO, and content strategy. He reviews HubSpot's newsletter insights, highlights YouTube and TikTok's new AI-powered content tools, and explains Google's advancements in AI-driven appointment booking. Tyson provides actionable tips for marketers. One tip is to rebalance the funnel and to focus on the bottom of the funnel. Looking at parts of your marketing that will convert leads are important, such as ads or SEOs. Another tip is to do more research as it relates to how your business can generate more leads. Tyson suggests that It is best to move away from a pay per click model.Tyson shares how Google AI can streamline processes. For those who are looking to travel, Google AI can open booking pages right away. If you give it a prompt of location and timeframe, it can provide you with relevant airlines, hotels, car rentals and restaurants. It can also lead you straight to the payment page to make booking your vacation or work trip so much easier!Listen in to learn more!2:54 BrightEdge Study & Funnel Rebalancing 5:07 Building Answer Engines & Content Strategy6:13 Implementing Bottom-of-Funnel Content9:14 HubSpot 2025 State of Newsletters10:31 Newsletter Best Practices 12:38 YouTube Makeover & AI Upscaling 16:38 Google AI Booking Appointments18:49 AI-Driven Booking Details 21:01 Preparing for AI-Driven Consultations 21:55 TikTok & YouTube AI Tools for Content CreationTune in to today's episode and checkout the full show notes here. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In today's Ask Allison, we're digging into a common question: How do I respectfully describe my ideal client group—ages 20–45—without reducing them to a number?   Short answer: you don't start with the age range. You start with the real people behind it.   In this episode, I'll show you why age alone isn't a true niche, what actually draws clients in their 20s to 40s to therapy, and how to write in a way that speaks to their lived experiences—not a demographic label. You'll learn how to describe this group ethically, connect with them authentically, and naturally attract the clients you love working with most.   Sponsored by TherapyNotes®: Looking to switch EHRs? Try TherapyNotes® for 2 months free by using promo code ABUNDANT at therapynotes.com.    Links You'll Love: Grab my FREE weekly worksheet (plus other free tools to grow your practice) here: www.abundancepracticebuilding.com/links  Ready to fill your practice faster? Join the Abundance Party today and get 75% off your first month with promo code PODCAST: www.abundancepracticebuilding.com/abundanceparty

Send us a textIn this value-packed episode, marketing expert Mark Newsome shares his journey from real estate note investing to becoming “Mr. Marketing,” helping small business owners and service providers grow through direct response and relationship-driven strategies. Discover practical small business marketing strategies and learn how to grow your service-based business through relationship-driven outreach, optimized content, and low-cost visibility tactics.About the GuestMark Newsome (aka) Mr. Marketing is a small business cash flow generation specialist. He specializes in helping non-franchised small business owners and service providers. Consistently generate an additional 25% in gross profits! Typically, within 90 days or less! Using low-cost, high-impact, non-traditional marketing strategies and tactics. Plus monetizing what they once considered dead or dramatically underutilized assets and or resources!Key Takeaways1. Lead with Service, Not Sales2. Optimize Your Online Presence (Especially LinkedIn)3. Leverage Small Opportunities for Big Impact4. Use Benefit-Driven Content That Speaks to Pain Points5. Know Your Customer's Lifetime Value6. Build and Own Your Email List7. Use Upselling and Value Stacking8. Focus on You-Oriented Messaging9. Start Where You AreAction Steps for New Business OwnersIf you're just starting out, Mark recommends:Fix your online profile (especially on LinkedIn) to clearly communicate what you do, who you help, and the outcome you provide.Create content or a lead magnet based on a common pain point in your industry—something useful, specific, and relevant.Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a

Brand authenticity becomes more valuable as AI equalizes content creation tools across competitors. Jon Levesque, CEO of Seeq, argues that when AI can produce identical copy and ads for everyone, the essence of brand message and authentic human experience becomes the final competitive moat. The discussion explores how creators can leverage AI to enhance human discovery rather than replace it, and frameworks for building communities where authentic experiences drive value for restaurants, creators, and consumers simultaneously.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You're trying to win government contracts, but you're flying blind. You don't know which agencies buy what you sell, where they're buying, or who's winning the work you could be doing. The federal government spends $500+ billion annually. They're already buying what you sell—you just need to know where to look. In this episode, I'll show you the exact 5 research tools I've used for 40+ years to identify high-probability government customers—the same process that's helped small businesses win millions in federal contracts. You'll Learn: • Which agencies are already buying what you sell How to see past contracts: who bought what, when, for how much The 5 most powerful (free) market research tools Why research beats networking as your first stepThe Bottom Line: When you know who your customers are and where they buy, you stop guessing and start winning.Next year, the government will spend $127 billion with small businesses. Will they spend it with you? Ready to stop guessing? Grab Writing Proposals for Government Contracts at winninggovernmentcontracts.com Questions: info@federalpcs.com

On this episode, we’ll be covering a random flight of topics, including “What Makes Persuasive Messages Stick” and a simple trick to make you more persuasive in conversations, speeches, or presentations. The post 412: Why Some Messages Stick, and a Simple Trick that Can Make You More Persuasive first appeared on Persuasion by the Pint.

AI in Your Restaurant: How Operators Can Save Hours, Increase Profit, and Build Smarter Systems Today https://restauranttopia.com/ Episode Summary In this high-energy, highly practical episode, Brian Seitz and Dave Ross break down the real-world, right-now ways AI can support restaurant operators. Whether you're hesitant, curious, or already all-in, this conversation will help you understand how to use AI to cut time-wasting tasks, improve menu performance, strengthen training, and build your own custom GPT to run sharper operations. AI isn't a trend — it's the next major shift in how restaurants operate. And the opportunity? Massive. Dave and Brian share exactly how they're using AI daily and walk through simple, battle-tested use cases that any operator can start implementing this week. What You'll Learn in This Episode ✔ Why AI in restaurants is not a fad — and why ignoring it puts operators behind ✔ Real use cases for AI in restaurants: Menu engineering & PMIX analysis in minutes Staff training + SOP creation Inventory and ordering optimization Marketing workflows (newsletters, social media, content) Customer service, phone ordering, and reservation automation ✔ How to create your own custom GPT for your restaurant What to upload How to train it How to empower managers and staff with a "digital assistant" ✔ What to avoid when starting with AI Privacy pitfalls Over-automation Connecting systems too quickly ✔ Quick wins to try this week Replace 5–10 weekly Google searches with AI prompts Use voice prompting to train your AI assistant on the go Build SOPs, onboarding documents, or menu descriptions with a single prompt Use AI for specials based on your current order guide Sample Prompts You Can Copy & Use Menu Engineering Prompt: "Analyze this PMIX and identify my highest-margin items, items that need attention, and any dogs I should consider removing. Provide recommendations for pricing and promotion." Training Prompt: "Create a step-by-step SOP for training new hosts at a neighborhood casual dining restaurant." Marketing Prompt: "Draft a 6-week social media content plan for a locally-owned restaurant. Include post copy, themes, and calls to action." Custom GPT Setup Prompt: "I want to build an AI agent for my restaurant that handles menu innovation, staff training, and marketing. Ask me every question you need to fully understand my business and build the right system." Take Action If you're new to AI, start small: 1️⃣ Download ChatGPT, Claude, Copilot, or your preferred tool. 2️⃣ Use AI instead of Google for one full day. 3️⃣ Upload a simple restaurant document and ask it to make improvements. 4️⃣ Create your own custom GPT once you're comfortable. Small habits add up — and they will make you faster, sharper, and more profitable. Connect With Us We want your AI success stories! Tag us or message us on social: Facebook | Instagram | LinkedIn: @Restaurantopia

We toast the 200th episode of this podcast by sharing our (maybe) definitive list of the 200 most memorable brands of the modern era.Get show notes for this episode and check out past episodes of the Speaking Human podcast by visiting speakinghuman.com.#200 #Podcast #SpeakingHuman #VO #Branding #Marketing #Advertising #Business #SmallBiz #Brands #Ads #simplify #popculture #art #Brands #logos #Definitive #List

Na začátku 90. let to v Československu vypadalo jednoduše: nadšení ze svobody a politika plná ideálů. Jenže euforie netrvá věčně. Jak se měnily kampaně v druhé polovině 90. let? V tomto díle série Kampaň! se vrátíme do doby, kdy se za voliči jezdilo autobusem (nebo létalo helikoptérou) a kdy volební programy ještě měly desítky stran.

Billy C gives his final thoughts on DAZN's recent announcement introducing an additional subscription option for their service then gives you the BillyCBoxing.com World Welterweight Rankings.

The Department of War Just Shot the Accountants and Opted for Speed by Steve Blank

Despite economic uncertainty, rising inflation, and fears that entrepreneurship is too risky, Dean Graziosi believes there's never been a better time to start a business than now. After nearly three decades of building and scaling successful companies, he's seen firsthand how technology and AI have dramatically lowered the barriers to entry for aspiring entrepreneurs. In this episode, Dean reveals how the game of entrepreneurship has changed and how anyone can create financial freedom through an online business. In this episode, Hala and Dean will discuss: (00:00) Introduction (01:44) The New Era of Entrepreneurship and Opportunity (08:36) Why It's Easier Than Ever to Become an Entrepreneur (22:11) The Power of Monetizing Your Experience (28:30) How Entrepreneurs Can Thrive in Uncertain Times (33:39) The Best and Worst Businesses to Start Right Now (38:32) Turning Passions Into Profitable Businesses (45:29) How AI Is Transforming Entrepreneurship  Dean Graziosi is a New York Times bestselling author, entrepreneur, investor, and trusted strategist behind some of the most successful product launches in the world. He's the co-founder of Mastermind.com alongside Tony Robbins, where they empower everyday people to turn their knowledge and passions into thriving online businesses. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Quo - Get 20% off your first 6 months at Quo.com/PROFITING  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Resources Mentioned: Dean's Instagram: instagram.com/deangraziosi  YAP E68 with Dean Graziosi: youngandprofiting.co/Underdog  The Greatest Salesman in the World by Og Mandino: bit.ly/GreatSalesman  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Solopreneur, Networking

In this episode of the Coaches Compass, Mike breaks down 4 different funnels that you can use to scale your coaching business to various levels. Whether you're trying to maintain at consistent $10k months or if you have aspirations of scaling to seven figures and beyond, this episode will explain the funnels and systems to make it happen. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner